Boxoffice-October.18.1952

me /nisPiosn.
MctuAe ynaudMu
llalion Filmi Week: The K«ne ot Ih* Little Carnegie Tktatrt, New York, oi color guordi await arrival o> dignitariM lor Hit tvmt
il
Issue
tnttrid >i iKondcliii mattv •! Ih« f
Naliaiul li
1 Offlotfon NATIONAL EXECUTIVE EDITION
Intli/di"! IKi &

Start the New Year
vN^ith
a
MILUON
POiMR
MiRMAiP
Plan NOW because
there is
positively no
attraction for the
holidays to equal
the spectacular
TECHNICOLOR
beauty, fun
and music of
M-G-M's
Gala
Show!

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TRADE SHOWS OCT. 30
M-G-M's MIRACLE MUSICAL s.o„.,
ESTHER WILLIAMS
VICTOR MATURE
a
WALTER PIDGEON
I
V
DAVID BRIAN
Screen Play by EVEREIT FREEMAN Directed by MERVYN LeROy Produced by JR.
20th- Fox Screen Room 1052 Broadway 10/30 2 P.M.
20th- Fox Screen Room 197 Walton St., N. W. 10/30 2 P.M.
M-G-M Screen Room 46 Church Street 10/30 2 P.M.
20th- Fox Screen Room 290 Franklin Street 10/30 2 PM.
20th- Fox Screen Room 308 S. Church Street 10/30 1:30 P.M.
H. C. Igel's Screen Room 1301 S. Wabash Ave. 10/30 1:30 P.M.
RKO Palace BIdg. Sc. Rm. 16 East Sixth Street 10/30 8 P.M.
20th- Fox Screen Room 2219 Payne Avenue 10/30 1P.M.
20th- Fox Screen Room 1803 Wood Street 10/30 10:30 A.M.
Paramount Screen Room 2100 Stout Street 10/30 2 P.M.
• 20th- Fox Screen Room 1300 High Street 10/30 1P.M.
Max Blumenthal's Sc. Rm. 2311 Cass Avenue 10/30 1:30 P.M.
20th- Fox Screen Room 326 No. Illinois St. 10/30 10:30 A.M.
II
M Florida State Screen Room 128 East Forsyth St. 10/30 2 P.M.
T 20th- Fox Screen Room
1 720 Wya ndotte St. 1 0/30 1 :30 P. M
B United Artists' Screen Rm. 1851 S. Westmoreland 10/30 2P.M.
MEMPHIS
MILWAUKEE
MINNEAPOLIS
NEW HtVEN
NEW ORLEANS
NEW YORK
OKLAHOMA CITY
OMAHA
PHILADELPHIA
PinSBURGH
PORTLAND
ST. LOUIS
SALT LAKE CITY
SAN FRANCISCO
SEATTLE
WASHINGTON
20th- Fox Screen Room
Warner Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
M-G-M Screen Room
20th- Fox Screen Room
20th- Fox Screen Room
M-G-M Screen Room
M-G-M Screen Room
B. F. Shearer Screen Rm
S*Rcnco Art Theatre
20th- Fox Screen Room
20th- Fox Screen Room
Jewel Box Preview Thea.
RKO Screen Room
151 Vance Avenue 10/30
212 W. Wisconsin Ave. 10/30
1015 Currie Avenue 10/30
40 Whiting Street 10/30
200 S. Liberty St. 10/30
630 Ninth Avenue 10/30
10 North Lee Street 10/30
1502 Davenport St. 10/30
1233 Summer Street 10/30
1623 Blvd. of Allies 10/30
1947 N. W. Kearney St. 10/30
3143 Olive Street 10/30
216 E. First St.. So. 10/30
245 Hyde Street 10/30
2318 Second Avenue 10/30
932 N. Jersey Ave., N.W. 10/30
12 Noon
1u30 P.M.
8 P.M.
2 P.M.
1:30 P.M.
2:30 P.M.
1 P.M.
P.M.
P.M.
P.M.
P.M.
P.M.
P.M.
:30 P.M.
1 P.M.
2 P.M.

!
er lips had to be bought
he handed it to her on the bi
t5s^
MME
as Jim Borne,
the Louisiana Bayou man...
with a challenge on his lips
and his name on a knife.
i
'
'ffinaaiiiMa
as the shameless belle of Natchez
-with a weapon
all her own
f
m^ >
WITH
SCREEN PLAY BY
JOSEPH CALLEIA • JAMES R. WEBB from the novel by PAUL I.WELLMAN • music byMAX STEINER

kJ_
I
Jht33iitlilancl leingdom... and
befjiis
E
Directed bv
•
GORDON DOUGLAS

there's
big
dough
WHY ARE SO MANY
HOLLYWOOD PRODUCERS
ASKING TO SEE IT
IN ADVANCE?
—because
preview
ports are simply s
sational — becai
it's different, with
brand new twist
mystery stories! Si
immediately for yo
self and come p
pared to jump outi
your seat!
and directed by
DIMITRI TIOMKII
BERI E.
FRIEDLOI
Written and directed b'
ANDREW SIONI
BERT E. FRIEDLOB
PRODUCTION
Released by
20th Century-Fox
Branch Managers' Teitimoniol Sept. 28— Dec. 27

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14INATI0NAL FILM WEEKLY
ty>*»*
aW-in-c
j„.,.-...-Chiel
In NInt Sictlonal Editiont
SHL Y EN
and Publisher
^''UCLt M. JERAULD
Editor
* IaTaN COHEN. ...Executiv* Editor
I M^ SHLYEN Monoglno Editor
^ SPEAR Wetlern Editor
•LlrHATCHER... Equipment Editor
Hi G. TINSLEY.AdvertijIno Mgr.
Iblittwd Every Solurdoy by
ie proii.
iSOCIATED PUBLICATIONS
'
'P?Hat» 14. Mo. Nallun Cotiw. Bifculltw:
JOM Shiirrn. Manailnit Rdl
rto Sclllolman. Biislnma Manater.
.iLlalctxr, Bdltor Ttw Modtrn Thulri
mi. Iltrtwrl ItMish. Bain Manapr.
new irH"* ci'"'"'" '"'
onicti: llocttleller I'laia. Na«
r Stones'
M. N. T. John O. Tlmley. Ad»ertU-
fnaccr: Janic!i M. Jerauld, Editor;
WW Prlrdmnn. Bdllnr RhoumindlMr
i,on II. (Irrard, Editor I'roraotlon
i contktit A J. SIntker. Equlpmenl Adifr-
.— TeMionr rniiimbus 9-6370
to
lUmt
.] j„j^. gj„„,|,,_gj4 g Mlchl-
Oilcago B, III. Jona.s I'»rlber|.
I nihiler 9-4749. Adtcrilslng—
ffacter Prlie, Thlcaio 1. Ill
natdUnaan and G. E. Teck. Tcla-
ANdtm 3-3042.
Mtl onicti: Editorial and Film Ad«er-
J-4404 ilollyirood Blid.. Hollywood
nif. Iran Spear, manacer. Tele-
MCUibtone 1186. Equipment and
« ! Adiertlslni— 672 8. UFasetta
H are, l.os An(eles. Calir. Bob Wettn^anaier.
Telephone liL'nklrk 8 2386.
lion Ollict: Al (ioldsmllh, 1369
I'rnia Bld|. I'hone Metropolitan
I
8tra Toung, 419 Third St., N.W.
inmiN THEATIIB Section Is Into
the first hsne at each month.
OMOTION Section Is Included In
d Isauc or each month.
11-13 Walter Ave.. J. fl Connera.
hen: Tlie News, Eddie Badger.
Frances W. Harding. 1.1b 2-B309
360 W. 3rd St.. Richard E.
tl: 402B Beading, Lillian Laianis
Elule l.oeb, I'alrmont 1-0046.
rl:
eUH B. Jefferson, Frank Bradley.
1645 L*fa;«tte. Jack Rose,
'tall.
Reitlsler-Trlhiine, Puss Schoch.
Foi Ttieatre Bldg., n. F. Reres
la: lloiile 8. Boi 770, Howard
liKtraiii, (!A 3.139.
707 Spring SI.. Ntdl Adams,
lis: 3123 Fremont, So., Lei Re«.
iTcn: New Haven Register, Walter
r.
leant: Frances Jordan, N.O. States,
ly: 821 N.E. 33rd, Polly Trlndle.
911 9Wt St., Irtlng Baker.
n4l|iiila: 9363 Berks, Norman Shlgon
Itlrik: II. F Kllngensmllh, 616 Jeanwriltenti
. Wllklnsbiirg, rhurchlll 1-2809.
j;..,|g^i,l»t|d. Ore.: Arnold Marks. Oregon
,„SJC
5149 Rosa, Daild Barrett.
Is:
ikt City: Desert News, H. Pearaon
llonio: 326 San Pedro, B 39380.
odycedti
i, B. Ketner.
tuideco: nail Llpman, 25 Taylor St.,
•A 111-4813. Adrertlslng: Jerry No-
'm Howard Bldg. 209 Post St..
(fliii idiiiietis
r n (-3533.
Mf HOB Tampiis Pkny.. Date Ballard
In
Canada
: Ike Herald. Myron l.aka.
I: 484 8t Francois Xarler St..
Roy Carmlchael
• -n: n« Prince Eduard, W. MeNully.
Wi: R.R I, York Mills, M. flalhralth
•jyer: Lyric Theatre Bide., Jack Droy
'"^i: 182 Riipertsland. Ben Sommers.
Mibir Audit Bureau of Circiilaliont
IWI aa Second CTaw mattee at Poet

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REORGANIZATION CONTINUES
OF RKO'S SALES PERSONNEi
Charles Boasberg Named
General Sales Manager
Succeeding Mochrie
NEW YORK—Reorganization of the sales
personnel of RKO Pictures is continuing
under the direction of Ralph E. Stolkin,
new president, and his associates on the
new board.
Charles Boasberg, north-south division
manager since 1947 and a veteran with the
company whose service dates back to 1930
as a salesman in Buffalo, has been named
general sales manager.
He succeeds Robert Mochrie, who has resigned.
Mochrie had been general sales manager
since 1942 and a director and vice-president
since 1946. He joined the company in
1939 after previous experience with Warner
Bros, and United Artists.
WALTER BRANSON TO ASSIST
Walter Branson has been named assistant
general sales manager. He has been western
division manager.
Boasberg and Branson will reorganize the
domestic sales department "in accordance
with their own thoughts," the new management
announced.
Alfred W. Crown, worldwide sales manager
for Samuel Goldwyn Productions, Inc., was
named head of foreign operations to succeed
Phil Reisman who had been a vice-president
In charge of the worldwide sales.
William Zimmerman has been made head
01 the legal department, succeeding J. Miller
Walker, who has resigned.
Harry M. Pimstein has been named assistant
to the chairman of the board.
Richard Condon has been appointed director
of advertising, publicity and exploitation
and will reorganize the department after
making a study of the personnel.
Don Prince has resigned as head of the publicity
department.
Arthur Willi, Miss Leda Bauer and Harold
Hendee have resigned. They have handled
the talent scout, story and research duties
of the home office. This work has been
transferred to California.
MAY SHIFT SALES DIVISIONS
The shifts of Boasberg and Branson may result
in a realignment of sales divisions. The
company has had three principal divisions
western, north-south and eastern—with
Branson head of western, Boasberg head of
north-south and Nat Levy head of eastern.
With Boasberg advanced to general sales
manager and Branson to assistant general
sales manager, only one division head, Nat
Levy, is left. A reorganization may divide the
department into two divisions.
Boasberg is a native of Buffalo where he
was born in 1906. He graduated from Cornell
in 1927 and joined MGM as a special representative
that year. He became an RKO
salesman at Buffalo in 1937 and was made
branch manager there seven years later. He
was promoted to district manager with headquarters
in Cleveland in 1940 and was made
metropolitan district manager in New York
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TO NEW RKO POSTS—Taking over new jobs with RKO in line with the reorganization
of that company are these men. Shown, left to right: Walter Branson,
assistant general sales manager; Richard Condon, director of publicity, advertising
and exploitation; Charles Boasberg, general sales manager; Harry Pimstein, assistant
to Arnold Grant, chairman of the board, and William Zimmerman, head of
the legal department.
in 1944. His appointment as north-south
division manager came in 1947.
Branson had been western division manager
since 1941. Earlier in his career he had been
manager of the Pathe Chicago office and assistant
to the sales manager.
It is understood that Condon was highly
recommended for the post of director of publicity,
advertising and exploitation by Max
E. Youngstein, vice-president of United Artists
and an associate of Arnold M. Picker,
new executive vice-president of RKO. Youngstein
and Condon worked together at 20th
Century-Fox, both going to the company
through the Hal Home Organization. Condon
became publicity manager.
He will take over at RKO October 24, but
has already spent some time there interviewing
members of his three departments
and getting acquainted.
S. Barret McCormick was formerly director
of pubUcity. advertising and exploitation, but
has been listed as advertising director for
some time. The department has been run as
three separate departments with Don Prince
as publicity director, Terry Turner as exploitation
director and McCormick as advertising
director.
Prince, who had been with the company 16
years as an exploitation man, organizer of
the exploitation department in Great Britain,
then foreign publicity manager, has left the
company.
Condon has had a varied industry experience.
He was eastern publicity manager for
Walt Disney 16 years ago when he was 22.
Then he joined Hal Home, who at that time
was handling special publicity and promotion
for 20th-Pox. When Home formally became
director of publicity, advertising and exploitation
for 20th-Fox Condon became publicity
manager. When Home left. Condon opened
his own public relations and publicity agency.
While Youngstein was head of advertising
and publicity for Paramount, Condon handled
several campaigns for him, including those
on "Samson and Delilah" and "Sunset Boulevard."
He also handled the industry's 50th
anniversary campaign and worked for the
War Activities Committee. The Freedom
Train promotion was one of his Jobs.
The replacement of Reisman, the wc
sales chief, removes a 20-year veteran fro
the organization. He joined RKO in 193
after having been general sales manager fi,
both Universal and Pathe.
His successor. Crown, is 42 years old. Aft
leaving Columbia university he went to Soul
America for MGM in 1931 and stayed foi.
years. He was foreign manager for Grar
National Pictures from 1935 to 1938, ar
worked with the office of coordinator of inte:
American affairs diu-ing 1939 and 1940. E
was in the army during 1940 and 1942. Latf
he was with Charles Feldman on the coas
Then he joined Film Classics, where he staye
two years before going to Goldwyn as worlc
wide sales manager and vice-president.
RKO Studio Chiefs Launch
Streamlining Operations
HOLLYWOOD — Amid a general air (j
optimism anent the company's future prog
ress, and with personnel prunings an
changes being held to the minimum—at lea;
for the present—RKO Radio's new executi\
studio management began the task of con
solidating and streamlining various depart'
mental operations in preparation for an e»
pected early upsurge in picture-maklili
tempo.
From Sherrill C. Corwin, vice-presideo
representing the Ralph Stolkin syndic*
which recently purchased Howard Hugl
majority interest in the company, came
reassuring word that the changes belnl
effected are aimed toward providing "th
kind of youthful, aggressive and competen
organization RKO must have." Corwin em
phasized that as production increases addli
tional personnel will be engaged "to give u
the vital manpower requisite to our needfi
and it is anticipated that over the comin
months additional promotions may be mad
of persons to whom it is not now possibl
to give immediate recognition."
Meantime, still hanging fire at midwee
was the question of who will assume the pes
of executive producer. Corwin was engage'
in huddles with Jerry Wald relative to th
(Continued on page 10)
8 BOXOFFICE :: October 18, 18
isii

1 -chairmanship
^^ RELEASE OF ALLIED LEADERS
FROM INDUSTRY JOBS ASKED
jerks
to
lis
imioiti:
and IK
MU:
on tile
(hnliii
fKM.
eieiilc
ifutmi
Kf en
(ions 4
]esignation of Top Men
jrom COMPO Is Urged
ji H. A. Cole Proposal
iDALLAS—Col. H. A. Cole tossed a bomb-
Jell In the Industry's unity movement this
by proposing that Allied States Ass'n
ase its personnel from obligations to
tinue on several industrywide leader-
> Jobs to which they have been assigned,
ikale's
proposal was Included In a letter sent
Vllbur Snaper, president of Allied. If the
immendatlons are approved, it would mean
; Trueman Rembusch would resign as one
I the co-leaders of the Council of Motion
Icture Organizations; Abram F. Myers, the
ineral counsel and board chairman, would
Blgn from the industrywide arbitration comittee.
and Cole himself would give up his
of the admissions tax repeal
mpaign.
ACRIFICE'
EXHIBITOR NEEDS
The colonel's position is that Allied has
en so preoccupied with industrywide projts
that it has "sacrificed the interests of
ousands of exhibitors because other eleents
in our industry have taken advantage
our preoccupation and through one means
another are shortsightedly doing the inistry
a great disservice."
In a statement amplifying his letter, Cole
id that he weis not recommending that all
hlbitors withdraw from the ticket tax repeal
mpaign. The tax fight must go on, he said.
B said he merely recommended that he,
smbusch and Myers be freed from their obli-
.tions to do the jobs to which they had been
signed.
Cole pointed out that for 20 years of its 25
sars, national Allied carried on a fight to
irb "many evils In our industry brought
K)ut through the basic cause of monopoly."
Ws fight, he said, was carried on militantly
Id aggressively, pulling no punches "and all
lis with disregard of ridicule and contemptuis
claims that we would accomplish nothing."
NTITRUST DECISION INADEQUATE*
He said that the victory in the antitrust
jnfori
lit against the majors was, in many respects,
iCtlllM
decisive and inadequate. "The so-called di-
)rcement features in the decision were a
rice-pni
DJ SJll avesty of justice, leaving the large chain
Ht aerators virtually intact, eliminating only
isid
n, nai le "cats and dogs' and placing them in a
lunder, more powerful position than they
'er enjoyed before."
Admitting that some of the injunctive re-
Ooira Bf granted by the courts was good and that
[M* »me good results have been obtained. Cole
I'M!* Bvertheless lashed out at the use of bidding
OlW 3d forcing of higher admission prices.
"Through various devices they have got
Uiei
lay Del roimd the court injunction against forcing
Slip Igher admission prices. U.sing their bidding
'Stem in exactly the manner the court said
li lat system would be used, they have forced
it
9 terms and prices for their film, they have
'aded the rules as to clearances and through
ulcus stupid and shortsighted means have
lade almost intolerable conditions through-
New Arbitration Draft
Sent by Distributors
NEW YORK—Copies of the arbitration
plan with the latest distribution revisions
were mailed to exhibitor organizations Thursday
(161 by the Motion Picture Ass'n of
America, one week later than originally expected.
The mailing was limited to two
copies addressed to the counsel of each exhibitor
group. The latest revisions were the
outgrowth of recent meetings In Washington
of company lawyers with officials of Theatre
Owners of America and national Allied. After
the meetings Abram F. Myers, Allied board
chairman and general counsel, issued a statement
critical of the draft he had seen, but
Alfred Starr, TOA president, and Herman
M. Levy, TOA general counsel, were optimistic.
The present draft had been approved
October 8 by heads of the distribution companies,
with Elric Johnston, MPAA president,
calling the agreement "a major step forward."
Typing and mimeographing were said to have
delayed its forwarding to exhibitor leaders.
The door has been left open for exhibitors
out the country. With a declining boxoffice
they have arbitrarily set terms impossible for
the exhibitor to live under and thus deprived
our industry of the showing of many worthwhile
films."
Many companies have adopted the sales
policy of "get the dollar now and the hell
with tomorrow." he charged. He contended
Admission by Donation
'Repeals' Ticket Tax
OKANOGAN, WASH.—Loren A. Gillespie,
local theatre owner, "repealed"
federal and local admission taxes this
week. He opened the doors of his theatre
on a pay-as-you-please basis and stopped
charging admissions. Instead, he started
to admit patrons on a donation basis
and, donations, according to an interpretation
of the tax law, are not taxable.
Gillespie said the first night he had a
packed house, and confection sales doubled.
However, he is still not certain
whether the plan will work out satisfactorily.
On opening night, the average adult
donation was 29 cents. The admission
price previously had been 55 cents, of
which 14 cents went into the tax pot.
The average student donation was 23
cents, compared to the 45-cent admission
price, and the average child's donation
was 6 cents compared to a 15-cent admission.
to suggest further change-s. with the promise
that these would get full consideration and
with the hope that establishment of an
arbitration system would follow within a
reasonable length of time.
Whether or not there Is early exhibitor
acceptance In its entirety of the plan as now
drafted, which does not seem too likely In
any event there will have to be further conferences
with exhibitor leaders on the matter
of financing the plan. That Isn't covered
in the latest draft.
The next move is for the exhibitor heads to
submit the plan to their organizations for
approval.
Harry Brandt, president of the Independent
Theatre Owners Ass'n. called for both
sides to "give in" a little to make arbitration
possible. He said his organization was "hot
as hell" in favor of it because it could result
in cooperative effort and harmony that might
have constructive results in the campaign to
reduce the federal admissions tax
that practically none of the 10,000 smaller
theatre operations in the country profitably
show such pictures as "The Greatest Show
on Earth." "Son of Paleface." "Jumping
Jacks." "Quo Vadis" and "Ivanhoe.
"All this portends a sorry future," he said.
"In my capacity as chairman of the tax repeal
drive, I have had comments from many
exhibitors to the general effect; "What the
hell! If we get it. the film companies will
take it away from us almost immediately.
What's the use?"
Cole said that with the government suit
settled, Allied abandoned its traditional militant
leadership. Its leadership felt that the
time had come "when we should build rather
than tear down," he said. Hence, the participation
in COMPO and other mdustrywide
projects. Now. the colonel says, he thinks
Alhed ought to revert to its position of militant
leadership and release its leaders from
industrywide appointive obUgations.
"This recommendation is made with the
greatest reluctance." he said, "because these
jobs have not l)een completed and. while
others probably can and will take over, the
causes themselves will inevitably suffer. However,
we can see no other conclusion."
Film Company Dividends Drop
WASHINGTON — PubUcly reported cash
dividends of film companies in September at
$2,371,000 were little more than half the
S4.545.000 In dividends paid out in the same
month in 1951. according to the Department
of Commerce. Figuring in the drop was a
Loew's September 1952 dividend of SI.029.000
compared with $1,929,000 In September 1951.
g»»l
OXOmCE October 18, 1952
9

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"*"-L "J- "^ -
tie Ml!
n event of
Jyl
.iidio
i^usual importance for the
lir-«'
mrniti'
novie-^oers of America ^^^
iltierai

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T E PROGRA
"THE OVERCOAT" (ii
Cappotto)
with Reiiato Rascel, Yvonne Sanson, Giulio Stival and Antonella Lualdi
Directed by Alberto Lattuada A Faro Film Production
•
"THE MOUNTAIN OF FIRE" Color by Ferraniacolor
Directed by Doinenico Paolclla • Produced by hicnm.
"TIMES GONE BY" (Altri
Tempi)
with Vittorio de Sica, Aldo Fabrizi, Gina Lollobrigida, Amedeo Nazzari, Paolo Stoppa atid
Sergio Tofano and others Directed by Alessandro • Blasetti A Cines Production
•
"21st INTERNATIONAL HORSE SHOW"
Directed by Ruiiiiondo AIusii • Produced by Incoiu.
"UMBERTO D."
with Carlo Battisti, Maria Pia Casilio and Lina Gennari
Directed by Vittorio de Sica • A Rizzoli-de Sica-Amato Production
"VAN GOGH"
Directed by Giuti Luigi Roiidi • A Documento Film Production
"ANNA"
with Sdvu)ia Mancjano, Raf Vallone, and featuring Vittorio Gassman
Directed by Alberto Lattuada' A Lux Film, Produced by Ponti-de Laurentiis
•
"SIENA, TOWN OF THE PALIO" Color by Ferraniacolor
Directed by Ghiuco Pellegrini • A Ferrania Production
"THE LITTLE WORLD OF DON CAMILLO"
with Fernandel, Gino Cerri, Franco Interlenghi and Vera Talqui
Directed by Julien Duvivier • A Rizzoli-A mato Production
m
"SONG WITHOUT WORDS"
Directed by Salvatorc Duno • A Veneziana Cortotuetrayyi Production
"EUROPE '51"
with Ingrid Bergman, Alexander Knox, Ettore Giannini
Directed by Roberto Ros-'icllini • A Ponti-de Laurentiis Production
•
"THE GARDEN SPIDER"
Produced and Directed by Alberto Ancilotto
"TWO CENTS WORTH OF HOPE" (Due Soldi di
Speranza)
with Vincenzo Miisoliuo and Maria Fiore
Directed by Retiafo Cantclluiii • A Utiirersalcine Film • Produced by Sandro Ghenzi
m
"CHRIST AMONG THE PRIMITIVES"
Produced

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4PAA Renews Study
]f Ohio Censorship
YORK— Motion Plcluie A-ss'n of
merlcii lawyers are rcstudyliiK the censorilp
gltiiallon In Ohio In the llRhl of a
eclslon of the state attorney Reneral not to
ippeal the rullnR of the Toledo municipal
jurt that newsreel censorship Is unconstltuonal.
It had been hoped that an appeal
ould be taken and that It would lead to
rullnR affecting the entire state, not Just
le one city. The deadline for fllln« was
ctober 10.
MPAA had no Information to give on what
IS next move will be. It admitted it had a
lumber of alternatives, among them the
Iholesale showing of uncensored ncwsreels
ii Ohio cities to force a state test. That.
I course, would depend on exhibitor coopera-
,on.
It 1.S possible MPAA may wait to see the
utcome of the ease of "Native Son." released
w Classic Pictures, which will be argued
lefore the Ohio state supreme court by
,phraim S. London, who won the case of
[The Miracle" before the U.S. Supreme Court.
ondon may include the Toledo decision in
Is argument. No date has been set for the
ise to go to trial.
lock New Eifort to Test
3hio Censorship Law
COLUMBUS—The Ohio state supreme court
lis week blocked the latest effort to test the
kinstitutionality of the state's censorship
jiw. The court turned down a petition by
flassic Pictiu-es of New York to force the
iBHsorship board to take another look at
iNative Son" which it is distributing. The
]oard previously had rejected the film. The
iensors declined to reconsider on the grounds
'hat Classic Pictures failed to file its petiiion
for review within the specified ten-day
mlt.
^rs. A. H. Blank Dies;
A^ife of Circuit Head
MOINES—Mrs. A. H. Blank died
)ctober 15 at Iowa Methodist hospital here.
ihe had been in the hospital since March.
Irs. Blank was the wife of A. H. Blank,
resident of Tri-States Theatre Corp.
Blank had been active in a number
,f civic groups particularly in work at Raylond
Blank Memorial hospital for Children.
Ir. and Mrs. Blank financed construction
f the ho.spital as a memorial to their .son,
laymond, who died of a heart attack on
'/larch 7, 1942, at the age of 33. They also
inanced the building of an addition to the
lospital in 1947.
Mrs. Blank, the former Anna Levy, was
wrn in Troy, N. Y., the daughter of Mr.
ind Mrs. Jacob Levy. Later, the family
inoved to Omaha. Neb., where her father
vas a judge for 26 years. She was gradu-
|ited from the University of Nebraska and
'aught in Omaha public schools. She marked
A. H. Blank in 1905, moving to Des
Moines at the time. Surviving are her husiJand;
a son, Myron: a sister, Mrs. B. W.
?rusiner of Springfield, Ohio, and three
;randchildren.
Myron Blank is president of Central
[States Theatre Corp. in the Des Moines terrilx)ry.
Texas COMPO Accepts Challenge
To Beat Indiana State Fair Record
Oklahoma Offers Idea
To BOX' H IKl'.
With Tnii'inun Rcnibu.vh and Marr
Wolf elated on their Indiana Movletlme
exploits, let us Join Texas In deferuie of
the great .southwest.
Oklahoma preceded Its last year's convention
with a .second Movletlme tour and
covered every town that was ml&scd on
the first tour— 100 per cent results—and
we're looking forward to the next one.
I am suggesting today that "Movletlme
on Wheels" take to the railroads. The
people are still cnthu.sed by anything
Hollywood and our efforts would pay the
ticket dividends. A train could, in itself,
add interest. Inasmuch as most young
Americans have never been In one. Stars
could alternate; props changed to cover
current relea.ses: trailers in theatres and
a dime admission would make it .selfsupporting.
MORRIS LOEWKNSTEIN
President,
Theatre Owners of Oklahoma, Inc..
Oklahoma, City, Okla.
United Film Ad Business
12% Ahead of Last Year
KANSAS CITY— At a meeting of the board
of directors of United Film Service, Inc., at
the company's headquarters here, W. H.
Hendren jr., president and chairman of the
board, disclosed that the company's business
is 12 per cent ahead of last year. The firm
produces and sells advertising motion picture
films for theatres and TV.
Hendren .said that the first eight months of
1952 exceeded all previous eight months in
the company's history. He attributed the
strong gain to an aggressive promotional
campaign on the part of United, including advertising
in motion picture and advertising
trade publications, and a greater appreciation
the power of visual advertising.
Columbia Annual Profit
Drops $685,000 in Year
NEW YORK—Columbia showed a net profit
of $803,000 for the 52 weeks ended June 30,
or 80 cents a share of common stock, compared
with a net profit of $1,498,000, or $1.81
a share, for the same preceding year. The
number of shares outstanding at the end of
the latest period was 670,669. compared with
654,311 the preceding period.
The operating profit for the latest period
was $1,563,000 and the estimated provision
for federal taxes was $760,000, compared with
an operating profit of $2,668,000 and provisions
for federal taxes of $1,170,000 for the preceding
period.
Praise for 'Because of You'
NEW YORK—Letters recommending "Becau.se
of You" (U-I> as "fine entertainment
with emotional appeal" have been sent out to
the membership of the General Federation of
Women's Clubs.
Last wrck, Indiana showmen tossed
a competttlve issue into the Movtetime—
U.S.A. tours by challenaina Texas to beat
the record established by the Indiana state
/air show and statewide tour in September.
The Hoosiers laid claim to the showmanship
title, and asked that it be delivered by
the Texana. This week. Texas COMPO
took notice o/ the challenge and sent the
/oltowino wire to Marc Wolf and Trueman
Rembusch. the Indiana Movtetime chairman,
as their answer:
The chairman of the executive board of
Texas COMPO recognizes the brilliant Mare
Wolf and TYueman Rembu-sch of Indiana and
states hLs urgent desire for all of the gallant
showmen of the great state of Indiana to
receive the salvas and .salutes so Justly due
for the superb achievements of thLs particular
group. However. In accepting the challenge
regarding the showmanship crown of the entire
world. Texas regrets that the gentlemen
from Indiana leave no alternative other than
the noxious a.sslgnment of comparison In the
clarification of the triple claims made by the
esteemed Indlanans.
Let us look at the record: First, .so Indiana
played to 200.000 persons plus a windstorm at
the state fair exhibit: Texas will employ In
excess of that number Just to pre.sent its "Motion
Picture World Expasitlon" at the state
fair of Texas (largest state fair in the whole
world I in 1953. in order to .serve the three
millions who will attend. A Texas tornado
will be available. Second, so Movletlme in
Indiana required three air conditioned buses
for touring: Movietime in Texas required that
number of air conditioned buses Just to carry
the luggage plus one air conditioned refreshment
console bus. Third. Indiana states obliquely
that Indiana played to far more persons
than Texas: Price Waterhouse says that
Texas Movietime tours played to six and onehalf
million persons.
While Texas regrets calling attention to the
obvious conclusion, it must be guided by the
record which reveals that Indiana must fu^t
emerge from her amateur status before her
contention for the showmanship crown can
become valid. Invasion is an ugly word. It
does not stir us. But we do hereby declare
and in writing that when Indiana or any
other of the 48 proves worthy, invasion will
not be nece-ssary. Texas COMPO executives
and Texas exalted officials will deliver the
trophy in person via the half dozen especially
fitted D-C 6s that constantly stand by to
serve the Texas showmen. Meanwhile, if we
can be of service, sirs, you have only to command
us. Respectfully. Paul Short, representing:
R. J. O'Donnell. Col. H. A. Cole. Edward
H. Rowley. H. J. Griffith. Claude Ezell. Phil
Isley. Julius Gordon. Henry Reeve and Kyle
Rorex.
Denies Zenith Behind IGmm Suit
CHICAGO—Cmdr. E. F. McDonald jr..
president of Zenith Radio Corp.. denies reports
that Zenith is behind the recent Department
of Justice action on 16mm films.
He said he didn't believe that a denial would
be nece.ssary. as it is .n Zenith's interest that
producers receive the best |x>ssible financial
return from television.
BOXOFFICE October 18, 1952
IS

"O. HENRY'S FULL HOUSE" takes all the chips at the Beverly Canon, Los Angeles, with the biggest gross in years. The winning hand in everv
SPEAKING OF PICTURES ...
20lh Century-Fox keeps delivering the hits to the nation's boxofficet
THE GLDRY STORY
THEM ALL-TECHNi -
"WHAT PRtq^
"WHAT PRICE GLORY"stops traffic at the Mastbanin. Phila.iclplMa.
The Technicolor hit, starring James Cagney, Corinne Calvet and Dan
Dailey, is putting theatres everywhere on the glory road to lop grosses.
'DREAMBOAT," starrinj; Clifton Webb and Ginger Rogers. ef>
ing mt'rrily along on a very happy boxoffice course throughout tl «""
A

SNO\i'S OF KILIMANJARO" ftl, is slmttering even- record in the 35-year history of the Rivoli, N. Y., as crowds mob the Technicolor
ii ph starring Gregory Peck, Susan Hayward and Ava Gardner. Same at Paramount Theatre, Atlanta; Hii.Hr"'"e. Qeveland - even in Alaska.
fBfO'T BOTHER TO KNOCK" is lining 'em up everywhere!
jJosWre all in love with Marilvn Monroe, voted the exhibitors' 1952
»e for "Top Star of Tomorrow." And Richard Widmark i« terrific!
•MONKEY Bl'SINESS" is spelling Money Busines-s in every
engagement. Audiences are flocking to enjoy this riotous comedy
starring Gary Grant, Ginger Rogers. Charles Coburn and Marilyn Monroe.
ja_
(Advertisement J

';.
|
—
What Happens When a Theatre Closes?
Entire Community Suffers Loss, Say Town's Business Men in a Typical Situatioil
By VELMA WEST SYKES
HOLTON, KAS.—For proof-of-the-pudding
information on what it means to a town to be
without a motion picture theatre for several
months, ask Holton, Kas., a town of 4,000.
It knows, and can tell you from first-hand
knowledge that it is a most dreary and unprofitable
situation for a town to be in. When
its Arcada Theatre was struck by lightning
and burned May 30, how great a calamity this
was lor the town itself was not at first realized.
Being without commercial entertainment
of any kind this summer ( except for the
skating rink open three nights a week) has
made the townspeople increasingly conscious
of the value of a theatre to the community.
They are eagerly looking forward to the completion
of the new, fireproof structure which
Ferd Le Dolix is building m the old location
just off the square. It will be complete with
air conditioning, a cry room, attractive lounges
and lobby, and will seat over 500. Commonwealth
Theatres will lease and operate the
new theatre as it did the old one. Don Tillotson
managed the Arcada the past few years.
Holton is the home town of the Hon. Albert
M. Cole, now serving his fourth term as congressional
representative of the first district
and up for re-election. He was in town the
day I arrived to make a survey of local public
opinion on how much the theatre was
being missed. Youthful and pleasant-appearing,
the young congressman was not at all
averse to expressing himself as to what effect
be had noticed from the town's loss of its only
theatre—the only one in the county, in fact.
CONGRESSMAN "^f^
°^ entertainment
m a town this
size is detrimental
from many angles,"
Cole said. "A good picture
show has become
a part of the community
life of any live
town. I know the people
in the trade area,
as well as the people in
town, have missed the
theatre entertainment.
Also, I don't mind stating
that I have gone
Albert M. Cole
on record as favoring the repeal of the 20
per cent federal admissions tax. Yes, I'd say
it taxes the poor man's and the children's
favorite entertainment!"
Yale Wells, vice-president and manager of
the Kansas State bank, was interviewed.
Bankers have their fingers on the community's
financial pulse, and he did not quibble
about commenting on how much the theatre's
closing had hurt the town.
"It hurts our business and all I have talked
to feel it has hurt their businesses," he said.
"Everybody hates to see this situation prolonged,
for people are going to other towns
to shop, where they can also take in a show.
A few more television sets may have been sold
because of our theatre's closing, but it doesn't
help our merchants any for folks to stay home
and watch TV. We're glad we are going to
have one of the most modern theatres around,
which will draw from a large trade territory.
A motion picture theatre is vital to a town
of this size."
Claude Cooper, owner of the Cooper Drugstore,
feels that his fountain business has
fallen off at least 10 per cent by the theatre's
closing. Sunday traffic in town is less, too.
with business going to other towns. It takes
the young people's trade away from Holton,
to where they can find movie entertainment.
"Lots of the merchants don't even leave
their lights on now in display windows," he
said, and added, "Why would they, with no
show crowds to see them?"
How the young people themselves look at it
was evidenced by remarks made by a young
woman in the next seat with me on the bus
to Holton. She works at the Hallmark
branch in Toi>eka and ordinarily has a ride
\3ack and forth.
"We have to go clear over to Valley Palls
to see a show," she lamented. "Our mothers
don't like that, either," she added.
E. R. Baum, owner of the Holton supermarket,
believes his business has fallen off
10 per cent with the show closed. "You see,
this is a Saturday town," he said. "Mama
trades in a town where she can park the kids
in a show. I'd say the traffic Saturday afternoon
now is 40 per cent less. And at night
well, the downtown's just deserted, that's all."
"It's surprising that it took something like
this to make us realize how many people the
picture show brought to town," M. A. Morlan
of the Morlan Furniture Co. commented.
"Also, it's noticeable at night—just as well
not turn on our window display lights. I'm
close to the theatre and people park in front
of my place. This has awakened us to what
our theatre has meant to the town, in a business
way as well as for our own personal
entertainment."
At the Federated Store, R. M. Wright,
owner, was cautious about stating his opinion
of the effect noted on his business, since it
has been increasing right along for several
years. He has missed some customers who
used to come in on Saturday, so it is pos-
sible he has missed some sales. In any casil
he feels it Is bad for a town the size c
Holton to be without a show, as there is n'
doubt it is a drawing card from a wide trad^
area. He thinks the percentage of trac
only on Saturday is becoming less than
merly, however. Many women drive in duril
the week, more than they used to.
|
DiiRi I
c u c P
John E. Chandler
-^o^" ^- Chandlel
..
editor and publisher tj
the Holton Recorde i
is a great booster fcj
motion pictures, as h:
editorial in the issui
of September 8 shoW'.
This deals with tbi
Justice department:,
attempt to force mca
tion picture distribuij
tors to sell their filnclj
to television studios.
Of the local probleM
Chandler is emphatlj
in declaring that t-here is no doubt the towij
has suffered in several ways since the theatSi
had to close. "It is such a definite part cj
community life and recreation, something haj^
to be done as a substitute to try to hold tfcljj
Saturday crowds at night," he said. "So tt
Chamber of Commerce, with the help of Coiri]
monwealth equipment and facilities, ran ]1
free show on the courthouse lawn during th
summer on Saturday nights. This gave tV
children something to do while the mothejjjfc
got their week's marketing done. Having thei
hanging on her skirts didn't appeal to mami
i
when she'd been used to getting baby-sittin
done for the price of a show ticket."
Mr. and Mrs. K. M. Ti-ue, who are acr«J
the square from the show, do not get thJ
after-show trade like the closer Cooper Drug j
store, and said they did not think their busi
ness had been much effected— it could be son)
|
of the kids, who might otherwise spend thei
allowance money at the show, had more t
.'pend for confections at their drug store. Eve i
they want the show back in operation, thougl
Currently, those especially anxious for thlf
18
BOXOFFICE :: October 18, 195

il_
iliitre to reopen arc worried about the steel
.'Iv'tages which are hampcriiiK the completii
of the buildliiK. Since cold weather, those
sjirday nlKht free shows on the courthouse
lu'i had to be discontinued. Such commuyj'
nil
recreations as baseball Rames,
swlm-
es. Iiitii
m the
rat fe
I g and Rolf are also not winter sports, so
»shoWs entertainment will be missed more
V ever. I asked the construction man In
ge of work on the theatre how soon he
III
•cted to finish the building. He shook
head and said, somewhat glumly, "I don't
ex xt."
ell. happy days will be here again for
tw'oii when Its theatre does reopen. They
kirt now what it means to be without one.
5jburbs Also Benefit
Pom Theatre Trade
at AKByville. a .suburban shopping centi'
lit
near the campus of Kansas State college.
P( e Bottger. owner and manager of Bott-
grocery, spoke of theatre-sparked trade
gc >
fou can tell we think the theatre crowds
something to our business because we
a time-clock on our window display
ts to turn them off a half hour after the
show at the Campus Theatre is out.
show brings business to Aggyville. both
the matinee and evening shows. And I
't give a damn what bu.=iness you are in,
ttj-e has to be traffic to bring trade. As for
admissions tax. nothing under a dollar is
•U
ixury. and ought not to be taxed."
Ud Bob Cornish, manager of Bobart's
g store at Aggyville. "The Campus
itre draws traffic and makes our window
,ys pay off better. It definitely makes a
erence to our business, especially so far
lur student trade is concerned."
S. Aldrich, city editor of the Tribune at
.Atyville, was a booster for motion pictures:
jood pictures are as necessary to communi'
life as churches, and bring people into
tc n. I think that 20 per cent admissions tax
ofhe poor man's entertainment is almost as
Kj^
as taxing church-plate collections—guess
lictue
jselltte.tijy haven't thought about doing that yet."
iVisiOll si
he teal p
Her E c
ee Goetsch of the Manhattan Transit Co.
d :ussed the business importance of the the-
UetlieBJia ;s to a town from the transit company
'Slidpoint:
ticket'
ECTS ARE WIDESPREAD
111 Colvin, managing editor of Manhattan
fesM-cury-Chronicle. made this statement:
xtit'ii Motion picture theatres bring us first-rate
jff!ii:!t
iJBi "ftalnment at a reasonable price. They
1): ig people to town and retain business that
ir ht go elsewhere. Merchants gear di.splays
Uvindow shoppers from shows. The 20 per
l,(ip(,:VC(t admissions tax certainly seems to me to
^unreasonable and unfair."
:j(i]i;;p
aCMP^'
In this business we notice, esjjecially at
n|ht, that most of our riders are theatre
."Pirons. This is al.so true all day Sunday.
Ii t were not for the theatre traffic at night.
P ticularly from 6:45 to 10: p. m.. w^e would
^ ^ to discontinue .service, as there would not
jjjjjt tic ''' enough business to keep us operating. I
.jjtoiiMt«**uld say 25 per cent of our business is de-
,f;f;p"E*rl!d from passengers going to and from thea
;s at night. Also. I believe theatre admissiis
are a-s high as the traffic can bear
i. a I that the 20 per cent admissions tax should
-iMtaken off."
Manhattan (Kas.)
Revisited
Flood Experience Accents Theatres Civic Importance
The lloUoti xituation i.i significant becauxe it in a one-ihow town. Thus it dilfcrs
Irom Manhattan, Kas.. which has four theatres and a drive-in. I visited it last
October after the flood 'theatres had just reopened/ to study the reaction on the
business life of the town. So the rest of this story might be called. "Manhattan
Revisited." a year later. As Wareham manager Doug Lightner and Mid-Central
Theatres president Louis lligdnn pointed out, while business recovery has been good,
they are conscious of the number of theatres elsewhere which have had to dote
because of the rising operational costs, whereas the public will not accept a higher
admission rate. If the 20 per cent admissions tax could be repealed, it might help
theatres stay open that otherwise might have to close. So we checked back ictth
business houses in Manhattan ichose experience after the flood had taught them
how theatres bring business to communities.
BANKER
Manhattan's bank-
^^^^^^^^^^^^^
^^Hi^^^^^^l value motion plc-
^^r ^^^^1
ture theatres to the
V t^^'ri Said J. E. Hayes.
^^^1
^^^^ _ifl9^^^l
ers are aware of the
•
president of the First
^H >^ ^^^1
"The motion picture
^^L "^f^^HI theatre Is an Impor-
^^^ jt ^^P tant part of the life of
^^^^^^^^ I any progressive com-
^^^^H^^r ^H munity. It expands the
^^^HA> JH trade territory, bringing
in people from outlying
areas, thus es-
J. E. Hayes
tablishing contact and laying the groundwork
for other busine.ss activities. It provides recreation
for the town's citizens at moderate cost.
I think the 20 p)er cent admissions tax is
hard on the poor man's entertainment—and
on our college students, most of whom are on
a limited budget."
Evan Griffith, chairman of the board. Union
National bank, put it this way:
"Motion picture theatres are a vital part
of our city recreation. The admissions tax
naturally adds to the cost of this type of entertainment,
and many must go less often,
because they budget themselves. This is particularly
true of college students."
"The merchants always seem to know what
is showing and are pleased when it draws
well." says Doug Lightner, who seems to be
very well liked around town. "Students that
come to our show get the bus at the corner
down the street and windowshop while waiting.
When stores are open, they can go in
and buy. but sometimes they come back the
next day for displayed merchandise."
That merchants back up his statements is
shown from these comments from those it
was possible to interview in a short time:
"You bet the theatres affect our business.
They are important to us—people don't try
to live these days without entertainment, and
the movies are good, clean entertainment.
They help bring traffic to see our windowdisplays.
No well-rounded community can
afford to do without motion picture theatres."
—John C. Stapp. manager of J. C. Penney
Store.
"Anything that brings traffic to a town Is
bound to help business."—W. T. Morris, manager
Montgomery Ward's . . . "Without the
show to draw people to our business area,
we'd lose about 10 per cent of our business.
It's a big asset to our section of the downtown
have shows near us."—Eddie Dunne of the
to
Dunne Drugstore.
"Whenever there is a good children's showon,
our business takes an immediate jump.
Mothers happily locate their children at the
theatre and then shop, I Imagine 25 per cent
of our business comes from mothers who find
the theatre a natural baby-sitter. Matlneetlme
Is a busy time for us."— Mrs. Huldah B.
Keith, Children's Wear Shop.
"We cater to the college and working girl
trade a great deal and it would certainly
affect our busine.ss not to have the Wareham
Theatre .so clase. College girls will say to as.
'I noticed your window last night when I
was coming from the movie.' TV Is all right,
but It does not bring any of our customers
downtown. It seems too bad to have a 20
per cent admi.ssions tax on something where
so many of its patrons are young people."—
Mary Waters and Myra Glenn, the Style Shop.
Said Jack McNutt. Woolworth manager:
"We had several tie-ins with 'The Greatest
Show on Earth." which ju.st finished a nineday
run. We carried such novelties as thegreatest-clown-on-earth
and four or five
others. Theatre patrons are always potential
customers for us w-hen the show- brings them
to our downtown district, and rural people
coming to a town where good .shows are available
is a habit pattern."
Gene Martin, catering manager for the
Wareham hotel, put it this way:
"If the Wareham Theatre should close, traffic
would go down and our own business
would decrease at least 10 per cent."
C.OFC. HEAD
^^^^^^
Lud C. F^er, manager
of the Chaml)er
of Commerce, does not
^HHP^y see why picture shows
^m^. \ should be singled out
^P" for a 20 per cent tax,
ff *** ** and adds:
, . "In our community,
^\ -^ they are one of the
^^^H^ main reasons why we
^^^^^^^^ have evening traffic.
^^B ^^^ which benefits store
mH^ g^
i^
window
displays. Peo-
Lud C P'«
Fiser
^^ ^ '^^ *^*''" °^
going to the town
where they can get the best movie entertainment.
Of course. I notice how theatres always
help put over Community Chests and
all other civic efforts—100 per cent.
Manhattan Is still pretty much of a Saturday
town. It has no large industry pa>Toll.
The college pays on the middle of the month
and soldiers at Fort Riley get paid on the
first. They come w-here there Is entertainment
to spend their money."
Maybe that's the right note on which to
clase this survey story—TRADE FOLLOWS
THE MOVIES!
,JHXOFFICE October 18, 1952 19

$20,000,000 Gross Set
For Italian Distribution
NEW YORK—Italian Films Export has set
an American distributor gross of $20,000,000
as the goal for ItaUan films, according to
an amount equaling the gross revenue of
American pictures in Italy, according to Dr.
Renato Gualino, director general of IFE,
speaking at a farewell dinner given for the
visiting Italian film delegation at the Waldorf
Astoria hotel October 15.
IPE already has filed incorporation papers
to establish a separate distribution organization
in New York. It will begin operations
before the end of 1952, with division offices
planned for New York, Chicago, Cleveland,
Los Angeles and Atlanta. This organization
will service independent distributors of Italian
films who lack national facilities, Gualino
said. "Not only will we distribute sub-titled
and dubbed films for the mass American
market, but we will also undertake a revival
of the 5,000.000-strong Italian-American
market by offering 25 to 30 films each year
for theatres catering to audiences primarily
interested in Italian pictures because of their
language, locale or origin."
The $20,000,000 gross will eliminate "the
film dollar gap," which has seriously concerned
the Italian government, according to
Dr. Gualino. He said that IPE has opened
a sound studio in the Skouras Theatres Bldg.,
representing a capitalization of $200,000, to
make American-dubbed versions of Italian
films. IFE will supply the "promotional and
advertising dollars" necessary to the success
of Italian pictures, he said. IFE is also
planning another Italian film festival next
year. After originating in New York, it will
tour several principal cities of the U.S. Dr.
Gualino's speech was the climax of Salute to
Italian Films week, during which seven outstanding
pictures were shown. Barney Balaban,
Murray Silverstone, George Weltner and
John G. McCarthy of the Motion Picture
Ass'n of America were on the dais.
Leonard Goldenson, head of United Paramount
Theatres, was host to the Italian
film leaders at a reception for an exchange
of ideas with American exhibitor leaders in
the UPT board room October 15. Those pres-
Dore Schary (left) shakes hands with
Comm. Nicola DePirro, head of the Italian
film delegation and director of the
Italian government's Bureau of Entertainment
Industry.
ent included Robert Coyne, Trueman Rembusch,
Walter Reade jr., Sam Pinanski, Harry
Brandt, Emanuel Frisch, Sam Rinzler, Sol
Schwartz, Robert M. Weitman, Fred Schwartz,
Edward Hyman and Russell V. Downing.
Magazine Features
Life
Week of Italian Films
NEW YORK—Life magazine in its October
20 issue featured "Salute to Italian Films
week." The cover pictured Lucia Bose as
one of a "new crop of beauties in Italy's
film boom," and seven pages of text and
pictures inside were based on the theme
that Italian films are "graduating" from art
theatres to the "popular U.S. market."
The celebration ended October 12. Italian
Films Export, which promoted it, tentatively
estimated its cost at something more than
$75,000, with the larger part of the expenditure
going for transportation and living costs
of the Italian delegation of 29 persons brought
here from Rome.
Seen at the reception for the visiting Italian film delegation held at
of Modern Art during Salute week under the joint auspices of the Wing and
Museum, are, left to right: Jonas Rosenfield jr. of Italian Films Export, Mrs. Martin
Beck and Helen Hayes of the American Theatre Wing, Dr. Renato Gualino, managing
director of IFE in Rome, and Alberto Lattuada, Italian director.
the Museum
Snaper Sales Charges
Branded 'Politicar
MILWAUKEE—Recent remarks by WUbu
Snaper, national Allied president, criticizini
film salesmen's methods in dealing with ex
hibitors. were condemned by Dave Beznot
general counsel for the Colosseum of Motior
Picture Sales, as "political." Beznor's ful
statement follows:
"What a melancholy commentary upon Mr
Snaper's sense of decency and fair play thai
he should stoop to hurling invectives upon Vat
hard working salesmen who have done men
than any other group to cement relationship;
between exhibitor and distributor and whosi
very livelihood depends upon their success ii
this undertaking.
"It is a hoary political maneuver to last
out and malign others' reputations to cove;
up personal shortcomings.
"When the duties of a man's position ari
so onerous as to overwhelm him with thai]
complexities, he has indicated his inadequacjl
to hold a position with the responsibilitiei
that the president of Allied is called upon tc;
perform.
"Apparently, Mr. Snaper has cracked undei
the burden of operating an organization in an
orderly fashion. Surely, the embarrassmen^i
to which he has subjected Allied members !•
such as to place Wilbur Snaper in an unten
able position.
"His gratuitous outburst was completely in
compatible with the sane, responsible viewpoint
of the great majority of the Allied
membership.
"For his difficulty in keeping pace with hi
manifold responsibilities, he has our deepes'
sympathy. For his unwarranted vituperation
Wilbur Snaper has our unmitigated con
tempt."
Kaiser-Universal Contest
Prize Winners Selected
NEW YORK—Winners have been choseij
in the "Steel Town" promotional contest se
up by Universal Pictures and the Kaiser
Frazer Corp.
Five sets of prizes were awarded to theatri
men in five different population classifica
tions—500,000: 100,000 to 500,000: 50,000 ti
100,000: 25,000 to 50,000, and under 25,000.
Group 1 winner of a Henry J. car was Ji
Silverthorne of the Hippodrome, Clevelam
with Jack Sydney. Loew's Century, Baltimore
second with $250, and Ken Hoel, J. P. HarrW
Theatre, Pittsburgh, third, $150.
Group 2 first prize went to Charles R. Bick
Dipson's Plaza Theatre, Erie, Pa., with Nor-:
Hadaway. Alabama Theatre. Birmingham
ris
second, and Hugh O. Jones, T&D Tlieatre
Oakland, Calif., third.
Group 3 first was taken by Ed S. Johnson|
Washington Theatre, Bay City, Mich.: Sec
ond. Jack Day, Strand. Altoona, Pa., ami
third, E. L. Anthony Georgia Theatre. Co
lumbus, Ga.
Group 4: Tom Rayfield. Carib Theatre
Miami Beach, First: William C. Wilson, Basis
Wa.shington, Pa., second, and Leonard Elliott
Schine's Olympic, Watertown, N. Y., third.
Group 5: J. D. King and Shelby Bourne
Patee Tlieatre, Lawrence, Kas., first: WilliaD
Tallman, Ceramic, East Liverpool, Ohio, sec
ond: Harold Eppes, Arlington Tlieatre, Ar
lington. Tex., thii-d.
r
20
BOXOFFICE :: October 18, 195:

An UndercoverU.S. Marine
and the 7-year manhunt that
zigzagged across the globe!
SET TO FOLLOW
SPRINGFIELD RIFLE'
AT THE PARAMOUNT, N. Y.
-AND NATIONALLY
ON ARMISTICE DAY
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• D»ll HEILIH!
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sect lAMES li mi ..0 Huom MEDfom ...Ducco .. HENRY 6LANKE ci..ic.i » lEiiS SEIIU

I
Texas COMPO Exceeds
Dues Collection Quota
DALLAS—Don Douglas, chairman of Texas
COMPO finance committee, reports that
Texas had substantially exceeded its quota in
COMPO dues collections during the recent
fund-raising drive conducted by the film
salesmen from the Dallas exchange.
More than $15,000 has been forwarded to
national COMPO headquarters in New York,
representing approximately $2,000 over the
quota set up at the beginning of the drive.
A breakdown of the collections reveals that
the cij-cuit operations paid more than $6,500
with the independent exhibitors adding more
than $8,500.
R. N. "Bob" Wilkinson, branch manager for
Universal, and distribution chairman of the
drive, was high in his praise for the enthusiastic
cooperation given by the film salssmen
during the campaign. He stated, "the
boys did a great job in the short time that
was allotted for contacting the exhibitors."
Wilkinson highly complimented Walter Armbruster,
also of Universal, for his untiring
efforts in coordinating the drive with the film
salesmen.
The film salesmen who did such an excellent
job in behalf of COMPO in Texas are:
Columbia, Houston Dean, J. L. Lyne, Earl
Weaver, Herschel Ferguson: Lippert, W. J.
Cammer and Dean Goldman: MGM, R. G,
Taylor, Ed Brinn, Bob Davis, Robert Jones;
Monogram. Bob Watson, Ben Graham and
David Shipp: Paramount, Don Foster, Paul
Chapman, Tom Luce, Wayland Lillard and
Dick Parker: Republic, Claude Atkinson, Ted
Malone and Lew Waid: RKO, Vernon A.
Christian and L. E. Harrington ; 20th Century-
Fox, James Alexander, Wayne Love, Grover
McDonnell, Bob Mann and S. B. Zimmerman:
United Artists, Paul Backus; Universal,
Russell Brown, E. C. Elder, M. M. Holstein,
C. M. Miller, Stanley Wilbur; Warner Bros.,
B. T. Burnside, Bob Bowers, Jim Black, H. A.
Clark, J. C. McCrary and W. R. Pittenger.
Spyros S.
No Junior
Last week we referred to Spyros S.
Skouras as Spyros P. Skouras jr. in the
story about his appointment as president
of Skouras Theatres Corp. We were
wrong. His name is Spyros S. Skouras.
The middle "S" stands for Solon, one of
the Athenian sages and lawgivers who
lived from 638 to 558 B. C.
COMPO Theatre Members
Nearing 12,000 Mark
NEW YORK—Theatre membership in the
Council of Motion Picture Organizations
totaled 11,695 Wednesday (15) with returns
still coming in, according to a report by Trueman
T. Rembusch, Sam Pinanski and Al
Lichtman, the three co-chairmen, at a meeting
at headquarters with Lichtman presiding.
It was stated that satisfactory progress is
being made in the membership drive and the
campaign for the repeal of the federal admissions
tax.
The COMPO staff, headed by Robert W.
Coyne, special counsel, will give all its time,
if necessary, to the repeal campaign which is
being directed by Col. H. A. Cole of Dallas
and Pat McGee of Denver. The tradepress
was thanked for its cooperation.
Others at the meeting were Herman Robbins,
COMPO treasurer, and Charles E. Mc-
Carthy, information director.
Retitle Italian Picture
NEW YORK—"A Don Camillo Story" is
the
new title of "Don Camillo and the Mountain
Mistress," an Italian film starring Vivi
Gioi. The picture will be distributed in this
country by Arthur Davis Associates.
DISCUSS U-I SALES—Sales policies and promotion were up for analysis during
the week at Universal-International. Alfred E. Daff, executive vice-president; t'harles
J. Feldman, general sales manager, and David A. Lipton, vice-president in charge of
advertising and publicity, presided.
Left to right: Ray Moon, assistant general sales manager; Foster M. Blake, western
sales manager; James J. Jordan, circuit sales manager; P. T. Dana, eastern sales manager;
F. J. A. McCarthy, southern and Canadian sales manager; Daff; Feldman;
Lipton; Charles Simonelli, eastern advertising and publicity manager; Jeff Livingston,
eastern advertising manager; Henry A. Li net, sales promotion manager, and Philip
Gerard, easier publicity manager.
New Financing for U
Set With Two Banks
NEW YORK—Universal Pictures Co. h;.
filed with the Securities and Exchange Con
mission in Washington a new credit agrei
ment with the First National bank of Bostc
and the Guaranty Trust Co. of New Yor
The new agreement, dated Sept. 15, 195
cancels the 1950 credit agreement, and ca)
for a revolving credit to Universal Pictur.
and a loan to United World, U subsidiary.
The new financing calls for the maximu Cl!
amount of revolving credit over a five-yei
period, starting with $5,000,000 during tl rllK
one-year period ending Sept. 14, 1953. TM rltei
sum of $4,500,000 will be available during tl' lilx
12-month period ending Sept. 14, 195^3iits
$4,000,000 during the period ending Sept. 1
1955 and $3,500,000 during the period begin
ning Sept. 15, 1955 and ending Sept. 15, 19!
(the fourth loan yean.
The United World loan will total $1,300,0«
starting with a payment of $175,000 Mai
15, 1953 and seven other payments includirt
a final payment of $150,000 Sept. 15, 193
Both the Universal and United World not«
iiai
will bear interest at the rate of 3 '2 per ce»
SIB a
per annum.
Edward Muhl, general manager of opei
tions at Universal studio, entered into a neH'''.''
employment agreement, signed by M. 1
1
Rackmil, president, and Adolph Schimel, set
retary, Aug. 28, 1952, calling for his excluslT
services for five years, starting Jan. 1. 195i
The new contract calls for a salary of $1^1
weekly for the first year and gradual ii
creases up to $1,500 weekly during the fifl
year.
U Advances Annual Date
Of Stockholders Meet
NEW YORK—Under the amended bylav
of Universal Pictures Co., the date of the an
nual meeting of stockholders has bee
changed from the second Tuesday of July 1
the second Wednesday of March. The E
mendment was made July 15, 1952.
The amended by-laws also call for tt
chairman of the board to t>e a director and i
preside at all meetings of the board of d
rectors.
Cleveland Theatres Hike
Childrens' Admissions
CLEVELAND—Two leading first run neigli
borhood houses have raised their children
admission from 10 cents to 20 cents and othi
theatres are about to follow suit. Last w«i
the Fairmount and Shaker boosted the tarl
for youngsters. Next week three Warm
houses, the Colony, Vogue and Uptown, a'
meeting this scale. All of the houses thi
have raised the children's scale are locatf
on the east side. West side houses are es
pected to adopt the same policy soon.
Theatre managers have said that childre
do not shop for price. They shop for attrw
tions. This was proved when one theat;
offered free admissions on certain Sattu'day
Unless the picture had an appeal, the chi
dren didn't come, regardless of the free ai
mission.
Conver.sely, another theatre manager I>
ports that the largest audience of childrf
he has had in recent months was when 1
showed "Quo Vadis." Admission for cliildn
was 25 cents.
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22 BOXOFFICE October 18, 19

1!,
was'"'
Tftctt ^utd S^^^^^tt^
RjhiiTaiion Moves
H TRIFLE more th.in six months after
the first arbitration conference a plan
has been approved by member companies
of the Motion Picture Assn and it now
goes to exhibitor organizations.
The Allied national convention scheduled
to start November 17 in Chicago probably
will be the first to discuss it. It may be midwinter
before the Theatre Owners of America
board passes the draft on to regional
xinlts for consideration, unless a special
meeting Is held in the meantime.
Copies of the plan will be available for
leaders of exhibitor groups later this
month.
Eric Johnston made it plain that the
MPAA will be willing to consider any
further changes which exhibitor organizations
may suggest. That was real progres.s.
Rank and file exhibitors in the organization
and independents will have to take the
plan on faith. It hasn't been published
yet and there is no present intention of
making the details public. Some of those
who have seen it say the list of arbitrable
subjects includes just about everything that
has been suggested.
After the regional organizations get
through giving approvals the whole outline
must go before the Department of Jusiice
and the court.
These various moves will run into next
year.
l/HF TV ?exmi{s
THAT ancient speculation as to whether
the egg or the chicken came first has its
modern parallel in ultrahigh frequency TV
station construction permits and ultrahigh
frequency receivers.
Walter Reade at Asbury Park and the
Winnebago Television Corp., owned by
Harry and Elmer Balaban, at Rockford,
HI., have received UHF construction permits
from the Federal Communications
Commission. More than 60 other applications
from theatre Interests are before the
FCC.
UHF has a great future. It opens a new
area in the spectrum that doesn't interfere
with present itations, but how far distant
is that future?
Like color television, it has to wait for
the demands of the armed services to subside,
both on the materials for transmitters
and receivers.
Both will come, but not with a rush. The
UHF beginning probably will be in areas
where there is no TV service at present.
In areas now served, set owners will
have to buy converters for either color or
UHF and they will have to have inducements
in the form of better programs.
By JAMES M. JERAULD
90-Minufe Features
^URING the course of a study on how to
eliminate much of the cutting of pictures
before the final prints are made Don
Hartman. production head of Paramount,
found that studio, sales and theatre executives
favored an average length of 90 minutes
for features.
Very interesting! In single featur

More Holiday Playing Time in!
And Paramount Has The Pictti
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'*»«»
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BING CROSBY • BOB HOPE • DORll
THEIR NEWEST AND FUNNIEST "Rl[|

lember Than Any Other Month.
That Can Cash In On It Best!
lUR in
ROAD TO BALI
t!
FIRST IN Color by TECHNICOLOR.

,
^oU^fcow^d ^efK^nt
—By IVAN SPEAR
Part of Warners Lot Used
For Auto Sales Meeting
A new chapter in the interrelationship between
motion pictures and another major
U.S. industry was scheduled to be written
Saturday (18) when Warners were to turn
over three of its Burbank studio sound stages
and other facilities to 1,500 dealers and salesmen
representing the Lincoln-Mercury division
of the Ford Motor Co. for a sales meeting.
Benson Ford, vice-president of the Ford organization
and general manager of the Lincoln-Mercury
division, was to give the principal
address at the meeting, while arrangements
were being made to give the dealers
and salesmen a comprehensive tour of the
lot and entertainment via a star-studded show
to be staged by LeRoy Prinz.
In disclosing plans for the precedential
event, Studio Chief Jack L. Warner emphaphasized
that "the motion picture and the
automotive industries are both based on public
appeal and public service ... a joint meeting
of our respective industries in this fashion
will have great beneficial effects for the
future."
U-I Has 22 Films in Backlog;
Largest in Several Years
A backlog of 22 pictures, 14 of them In
Technicolor, has been amassed by Universal-
International, the largest number of completed
but unreleased films in the studio's
possession for several years.
Now in the cutting rooms or awaiting release
are tinters including "Horizons West,"
"The Raiders," "Against All Flags," "The
Lawless Breed." "City Beneath the Sea,"
Merian C. Cooper to Use
Cinerama in Four Films
Following what the trade generally reported
was the "deep impression" it made
at its first public showing recently in New
York, Cinerama, the new three-camera,
three-projector process which "simulates"
third-dimension is to be utilized in
the making of an initial program of four
features, all in Technicolor. They'll be
filmed here under the supervision of
Merian C. Cooper, general manager in
charge of Cinerama production, and John
Ford's partner in the independent Argosy
Pictures.
The lineup will include an untitled
western, an adventure subject similar to
the Cooper-Ford classic, "King Kong," a
Civil War drama and a musical. Prints
in conventional 35mm will be prepared
for exhibition in theatres not equipped
with Cinerama projection devices.
The Manhattan test, a series of shorts
26
Unked together under the title of "This
Is Cinerama," is continuing at the Broadway
Theatre. Backers of the project, in
addition to Cooper, include Lowell Thomas
and Robert L. Bendick.
"Meet Me at the Fair." "A Man's Country,"
"The Redhead From Wyoming." "Mississippi
Gambler." "Seminole," "Desert Legion," "Column
South," "Law and Order" and "Lone
Hand." Black-and-white entries are "Back at
the Front," "Ma and Pa Kettle Go to Paris,"
"It Grows on Trees," "Abbott and Costello Go
to Mars," "Because of You," "The Black
Castle," "Ma and Pa Kettle at Waikiki" and
"Francis Covers the Big Town."
Additionally, the valley film plant has five
subjects before the cameras—four of them
being shot in Technicolor.
India's Film Group Leaves;
Visit Termed Successful
After a whirlwind ten-day visit which a
spokesmen for the group described as "an
opportunity for a successful exchange of
friendly discussion and study about the film
industries of both nations," a delegation representing
India's motion picture trade planed
out for their homeland via Honolulu and
Tokyo.
While in Hollywood, the visitors were guests
of the Ass'n of Motion Picture Producers, the
agenda including tours of the major studios,
forum conferences with top-echelon executives,
technicians and thespians. a series of
receptions, luncheons and dinners and similar
red-carpet treatment.
Serving as liaison officer was Prank Capra,
who recently spent eight weeks in India representing
the U.S. at an international film
festival.
As spokesmen for the Indian delegation.
Chandulal Shah, president of the India Motion
Picture Producers Ass'n, assured his hosts
that "great results beyond expectations have
been achieved." Capra, in turn, declared that
the friendship thus created "will go a long
way in cementing lasting goodwill between
the two nations." while Y. Frank Freeman,
Paramount vice-president and AMPP board
chairman, also stressed the mutual interchange
of information and Ideas that characterized
the visit.
In addition to Shah, the delegation included
Raj Kapoor, Nargis, Prem Nath, David
Abraham, Bina Rai, B. N. Sircar, D. Subramanyan,
M. R. Archarekar, Minoo Katrak and
Miss Gohar.
Director Jack Conway Is Dead;
Acted in Early Silent Films
Filmdom lost one of its pioneer artisans
with the passing of Jack Conway, whose career
as an actor and director ended with his
death of a pulmonary ailment after an illness
of several years.
Coming to Hollywood from the stage. Conway
had the starring roles in one of the first
films ever made here—"Her Indian Hero."
produced in 1909 by the Nestor company. Five
years later he turned to directing, his initial
stint with the megaphone being an opus
tagged "The Old Arm Chair."
In the mid-20s he Joined MGM, and remained
with that studio continuously until
his retirement in 1948. He directed the
CIRCUIT HEADS IN HOLLYWOOD
In agreement that theatre business
is on the upgrade and considerably
better than it was during the same period
a year ago, Fred Schwartz (left),
president of the Century circuit. New
York, and M. A. Lightman. president
of Malco Theatres, in the south, arrived
in Hollywood for huddles with
Producer Lester Cowan.
Lightman is president and Schwartz
treasurer of Cinema I»i-oductions,
which has joined forces with the Council
of the Living Theatre in the making
of "Main Street to Broadway," an allstar
attraction being produced by
Cowan and directed by Tay Garnett.
The film, to be released by MGM, has
a cast including Tallulah Bankhead,
Gertrude Berg. Olivia DeHavilland.
Faye Emerson, Henry Fonda, Rex Harrison,
Lilli Palmer, Mary Martin and
Cornel Wilde.
To avoid "bloodshed," it's been agreed
that the billing will be alphabetical.
company's first sound picture, "Alias Jimmy
Valentine." in 1928. and—among dozens of
other films—piloted such boxoffice successes
as "Viva Villa," "Boom Town" and "The Unholy
Three."
Leonard Goldstein Assigned
To His First for 20th-Fox
As his first assignment since recently inking
a 20th Century-Fox term ticket. Producer
Leonard Goldstein is aiming for a late-November
start on "Gatling Gun." a historical
western in Technicolor, which will star Dale
Robertson . . . First use of the Vistascope on
a theatrical film feature is being essayed by
Director Kurt Neumann on Sol Lesser's "Tarzan
and the She-Devil." The lens device utilizes
still photographs for foreground settings
with live action. It's co-owned by Lesser and
Paramount . . . Ted Richmond was handed the
production chores of U-I's "Nothin' but the
Blues." Technicolor tunefilm to star Donald
O'Connor . . . Veteran megaphonist William
Beaudine will pilot Allied Ai-tists' "The Roaring
Crowd." story of the annual Indianapolis
Wayne-Fellows Production,
speedway classic . . .
independent unit headed by Actor
John Wayne and Robert Fellows, set George
Bertholon, veteran production manager, as an
executive assistant . Paramount hoisted its
. .
option on Producer Burton Lane for another
term. He is currently preparing "Papa's
Delicate Condition." film version of the book
by Corinne Griffith.
BOXOFFICE :: October 18. 1952

Amju kmm lA
^ P ^^^^'^P T>-
Hlot
many weeks ago there passed away from the motion picture industry
a man who had devoted half his adult life to the victims of modern plagues; cancer,
heart disease and tuberculosis.
During the war he dedicated himself to the blind
veterans. In peace-time he spent most of himself for the people in the amusement industries
who were stricken with tuberculosis and whom he helped back to health
at the Will Rogers Memorial Hospital in
Saranac Lake.
HIS NAME WAS HAROLD RODNER
Hle had a dream about the Hospital. He wanted to see it equipped with a
Research Section where scientists could develop speedier methods for returning to normal
life, those suffering from tuberculosis. We have undertaken to convert this dream into reality.
friends.
Ln the beginning this was a modest venture by a small group of Harold's
But as the word of what they were planning spread out, many men and women
to whom he had given hope and life,
insisted upon the opportunity to share in
converting Harold's idea into a real Laboratory. Therefore, we are extending
an invitation to everyone in
the amusement industries to participate.
I,If you have been helped by Harold Rodner, or if he opened the doors of
the hospital to one of your employees or friends, or even if
you didn't know
Harold and the selfless
work he did, and would like to perpetuate the spirit of such
a man, then join this project with us to keep alive and warm the kindly,
sympathetic help he gave to the needy and the suffering.
^^mim/^i^e^^
THE Harold Rodner Research Section
at the
WILL ROGERS MEMORIAL HOSPITAL ....~.c or h ,
COMMITTEE
Samuel Schneider, rhairman . Harry M. Kalmine Ben Kalmenson • Herman Starr A/. B. Blackman, vr.-tr
MAK> ALU CHECKS PAYABLE TO HaROLO ROONKR FUND. 321 W. 44tm ST.. N. V SS
m

1
I
Top Film Attractions Boost Grosses In the Newsreels
At Cleveland Downtown Theatres
CLEVELAND — When Leonard Mishkind,
co-partner of S. P. Gorrel in General Theatres
circuit, owners and operators of theatres
in Cleveland and Orrville, recently remarked
that "we exhibitors have no troubles that a
full house won't solve" he was merely bearing
out the figures that prove good entertainment
pictures draw full houses and that houses are
full only in relation to the number of good
entertainment pictures consistently shown on
the screens.
For instance, compare the downtown first
run grosses of August 1951 with those of
August 1952. The 1952 August gross was about
eight per cent higher than the 1951 August
gross. Why? The answer is obvious. During
the four- week period of August 1951, only two
big boxoffice hits were offered. They were
"Alice in Wonderland" and "That's My Boy."
But in August 1952 there were four big boxoffice
grossers shown, namely "Ivanhoe,"
"Sudden Fear." "The World in His Arms"
and "One Minute to Zero." All of them scored
well over average.
This same type of analysis holds good for a
comparison between September 1951 and September
1952. The downtown theatres did more
business in September 1951 than they did in
September 1952 in the amount of 3 per cent.
Reason for this was the same as applied to a
comparison of the preceding month during
the two years. The September 1951 period released
ten outstanding pictures of which only
one was a holdover while in September 1952
there were only eight top gro.ssers of which
three were holdovers.
The ten 1951 September money-getters
were: Here Comes the Groom (holdover).
Force of Arms, Tales of Hoffmann, 5 Fingers,
People Will Talk, Millionaire for Christy, A
Place in the Sun, Angels in the Outfield, David
and Bathsheba and An American in Paris.
The eight September 1952 attractions that
drew heavy patronage were Ivanhoe (holdover).
The Merry Widow (holdover). Jumping
Jacks (holdover). Son of Paleface (holdover).
Miracle of Our Lady of Fatima, High Noon.
The Quiet Man and Assignment Paris.
All of which — adds up to what Leonard
Mishkind said "We have no problems that a
full house won't solve." And to acquire a full
house what is needed, as the figiu-es show, is
a steady flow of boxoffice attractions. The
problem of the motion picture industry seems
to be as simple as that.
NT Board Meeting Oct, 23
LOS ANGELES—A meeting of the board
of directors of National Theatres has been
scheduled for Thursday (23) at the company's
headquarters here with Charles P. Skouras
presiding. It will be the first session of the
directorate since NT was divorced from 20th
Century-Fox.
Movietone News, No. 83: 150,000 hoil Ike in Son
Francisco on western tour; Stevenson talks cr
subversives to Detroiters; 85 killed in three-tram
crash near London; movie premiere on ocean liner
Olympic star wins 100-mile walk; convict "cowboys'
in rough rodeo; Indiana holds persimmon fete; defense
bonds.
Paramount News, No. 16: Campaign roars into
final weeks; election returns from Japan, Chile;
three-train crash takes heavy toll; UN troops regain
vital hill positions.
News of the Doy, No. 214: Compoign spotlight;
Korea Reds blasted with kitchen sink; Russians here
for UN meeting; MGM stars greet India film leaders;
Ohio state routes Wisconsin; Pennsylvania ends Tiger
winning streak.
Universal News, No. 403: Ninety-five killed, 200
injured in British rail disaster; Japan elections;
Chilean women vote; commando memorial; wingless
plane; see-saw struggle for Korea peaks; persimmon
festival; lady loggers' school.
Warner Pothe News, No. 18: Ninety killed in threetram
British wreck; Champaign football game; flight
of fashion aboard skyliner; Cards upset Bears in
pro-thriller; colorful Hoosier persimmon festival.
•
AmerJcon Newsreel, No. 1: Philadelphia—another
in the series in color of American cities; Moj. Daniel
James jr., 230-pound jet fighter, at Otis air base,
Falmouth, Mass.; navy maneuvers in European waters;
a forum meets in the nation's capital to discuss the
qualifications of the presidential candidates; Adiai
E. Stevenson speaks in New Haven; publication of a
revised Bible is hailed by leaders of all Christian
faiths; Dodgers and Yankees annual classic.
Telenews Digest, No. 41 B: Three-train crash; Jopon
— pro- American party wins sweeping victory; Car>ado—
record wheat crop loads elevators to capacity;
Germany — mono-rail train is unveiled; Italy — new
Boystown dedicated; Texas—bustin' broncos behind
bars; Korea— 'copter airlift for rocket guns.
General Aniline Promotions
NEW YORK—General Aniline & Film Corp.
has elected Francis A. Gibbons, as vice-president
and treasurer and John Hilldring as
vice-president in charge of foreign operations.
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COLUMBIA PICTURES ANNOUNCES
PICTURES ARE NOW AVAILABLE IN
THAT PRINTS OF THE FOLLOWING
OUR EXCHANGES FOR SCREENING
£day
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3 111
STANLEY KRAMER'S Production of
EIGHT IRON MEN
with
Bonar Colleano • Arthur Franz • Lee Marvin • Richard Kiley
Nick Dennis • James Griffith • Dicli Moore • Barney Phillips
and Mary Castle
Screen Play by HARRY BROWN • Adapted from tils Broadway Play "A Sound of Hunting"
Associate Producers- EDNA and EDWARD ANHALT . Directed by EDWARD DMYTRYK
Genera/ Release: December
STRANGE FASCINATION
ttarrini
Genera/ Release: December
Cleo Moore • Hugo Haas • Mona Barrie
Written, Produced and Directed by HUGO HAAS
lOHNNY WEISSMULLER
isJungle Jim
..VOODOO TIGER
with Jean Byron • James Seay • Jeanne Dean • and Tamba (The Talented Chimp)
story and Screen Play by SAMUEL NEWMAN
Based upon the famous Jungle Jim King Features Syndicate newspaper feature
Produced by SAM KATZMAN • Directed by SPENCER G. BENNET
Genera/ Release: November
no ,iStovo«
In
RANDOLPH SCOTT,.
HANGMAN'S KNOT
with
DONNA REED
Claude Jarman, Jr. • Frank Faylen • Lee Marvin
A SCOTT-BROWN production • Produced by HARRY JOE BROWN
Written and Directed by ROY HUGGINS
Genera/ Release: November
MARILYN MONROE
LADIES OF THE CHORUS
with Adele Jergens • Rand Brooks • Nana Bryant
Eddie Garr • Steven Geray • and The Bobby True Trio
Screnplay by Harry Sauber and Joseph Carole
Directed by PHIL KARLSON • Produced by HARRY A. ROMM
Reprint
General Release: Novembir
GENE AUTRY
and CHAMPION
BLUE CANADIAN ROCKIES
with Gall Davis • Carolina Cotton
• CASS COUNTY BOYS and PAT BUHRAM
Written by GERALD GERAGHTY • Produced by ARMANO SCHAEFER
Directed by GEORGE ARCHAINBAUD • A GENE AUTRY PRODUCTION
General Release: November
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28 BOXOFFICE October 18, 1952

i'=
«• lea
woenj-.
BOXOFFICE BAROMETER
Thij chort rccoidt the performance o( current oiiruclioni m the open.nq week of 'heir firjl runi in
the 20 key citici checked. Piclutei with fewer than five en909cment» ore not luted A» new runi
are reported, roiingi are added ond o»ero9Ci re»iied Computation it in termj of perceniofle in
relation to normol groitei ai determined by the theotre mano9ef» With 100 per cent at
"normal," the figures thaw the grots rating oboe or below that mark

i
Theatre Construction, Openings, Sales and Leases
wx^^W'Wiwivi-Kw-.-:
ALREADY 2.000
THEATRES HAVE
INSTALLED THIS MIRACLE SCREEN!
There MUST be a reason!
Satisfaction in every seat!
Plain to see from any angle!
Eliminates glare and distortion!
Gives amazing new depth!
Perfect sound transmission!
No perforations)
IT'S EASY ON THE EYES!
CYCLORAMIC CUSTOM
SCREEN
B.F. SHEARER COIMPAN
lOS ANGELES IS64
PORTUNO
I!M Shu Vinsit . IL J-1145 I9S7 N. W. Kiimi;
• HI. J543
SAN FRANCISCO
SEATTLE
.241 Cil4n Cili in. • UN. 1-lllt 2311 Sicin4 tii. El. 1247 .
CONSTRUCTION:
Albany, Ore.—The 500-car Albany Drive-In is being
buiit near here.
Barttett, Mo.—Carter Smalley of Van Buren, Ark.,
IS building a new 500-car drive-in east on U.S. 60.
Bethany, Mo.—The E. W. Kerr Theatres plans a
dnve-in here and one for Knoxville, Iowa, work to
start soon.
Bonner Springs, Kos.—Work is under way on the
W. D. Fulton drive-in here.
Bremerton, Wosh.—A 13-acre tract near Kitsap
Lake junction has been designated as a site for o
drive-in by owners Dwight Spracher, Rex Thompson
and George Clair.
Cherry Point, N. C.—A 300-car drive-in is being
built here by Johnny Kimes.
Cotville, Wash.—Ground has been broken for the
new Autovue Theatre here by Mox Hodf ield. It is
to ba opened this season.
Fort Atkinson, Wis.—The National Amusement Co.
is building a 638-car drive-in here.
Fort Collins, Colo.—Aydelotte & Dowdy, owners of
the Trail Dnve-ln, plan to start work soon on their
new 650-seot theatre here on College avenue.
Hebron, Neb.— Harold Sfruve is constructing a new
drive-in here, to occommodate 200 cars, to open in
the spring,
monwealth Arcade Theatre is under woy.
Holton, Kas.—Work on the new stodium-type Commonwealth
Arcada Theatre is under way.
Jackson, Miss.—T. G. Solomon and associates plan
construction of a twin drive-in on north U.S. 51 at
Meodowbrook road, with 1 ,000-car capacity.
Medicine Lodge, Kas.—Roy Culley and son Craig
plan a 265-car drive-in here for May 1 opening.
Monticello, Flo.—A. G. Gaskin is building a new
drive-in here, to be opened in October.
Morrilton, Ark.— United Theatres Corp. will build a
400-car dnve-in on Highway 9, about two miles
south of town. Work is to start in November.
NashvHle, Ark.—The K. Lee Williams Theatres plans
to erect o new drive-in here, to be opened in the
spring.
Norwalk, Calif.—J. Arthur Drielsmo has been given
architectural assignment for a new 1 ,000-car drive-in
for Comet Theatres Enterprises.
Onowo, Iowa—Roy Lepovitz has purchased property
at the south side of town on which to erect
o dnve-in for spring opening.
Oran, Mo.—Abram ond Louis Hirschowitz plan to
build a 500-seat theatre here, as a community project.
Pacific Grove, Calif.—The Grove Theatre, which
burned a yeor and a half ago, is being remodeled
into a 700-seat house.
Punta Gorda, Flo.—Work has started on a 300-car
drive-in at U.S. 41 ond Bay Shore drive in Charlotte
Harbor.
Rocky Ford Colo.—A dnve-in is being built east
of town, following grading, leveling ond construction
of ramps.
Schulenberg, Tex.—Joe D. Blinko has purchased a
site a half mile east for a drive-in, work to start
at once. There will be space for 200 cars ond seats
for 40.
OPENINGS:
Aiken, S. C.—The 500-cor Park Drive-ln
opened by P. H. Riley on October 9.
Allendale, S. C.—A 500-cor drive-in here has b
opened by R. D. White jr.
Andrews, S. C.—A 200-car drive-in wos ope
here by R. H. Gibson and S. W. Ackerman.
Ashland, Neb.—Woody Simek planned early of
ing for the theatre he rebuilt here to reploce
destroyed by fire.
Auburndole, Fia.—The 328-car Twinkle Star Dr
In for Negro patronage has been opened on High-,
92 east of town. Munsey Smith of Winter Ha
is one of the owners.
Barnwell, S. C.—The 300-car South Hill Driw
was opened here by Walter Brown.
Beioit, Kos.—The new 300-car Fiesta Drive-lr
mile east of town, has been opened by Midcenj
Theatres of Monhotton, Kos.
Benton, III.—W. L. Ozburn and Sam Marshall h
opened their new 450-car Park Dnve-ln.
Bishopville, S. C.— R. D. White jr. opened the \
Dnve-in here in mid-September.
Calico Rock, Ark.—T. W. Roy has opened his \
250-seat theatre which was built to replace
burned some time ago.
Cassville, Mo.—The Green Hills Drive-ln, owned
Mr. and Mrs. Glen Hall, has been opened.
Clayton, N. M.—Opening of the new 650-seat 1
otre being built by A. L. Shields hos been set
lale November or early December.
Conrad, Mont.—Mrs. Theo Kluth has purchased
Ranch Auto Theatre between Shelby and Cut B(
Mont., from J. E. Kelly and W. G. Hawkins.
Covington, Tenn.—The 340-car Raco Dnve-ln iBjepP
U.S. 51, north of town, opened by Raco Enrerprl) -«
occommodotes 572 cars.
Des Moines, Iowa—The 707-car Capitol Drive
said to be the largest in the state, was opened
i
cently by Capitol Dnve-ln Theatres.
SALES AND LEASES:
Conrad, Mont.—Mrs. Theo Kluth hos purchc
'
the Ronch Auto Theatre between Shelby and
Bonk, Mont., from J. E. Kelly and W. G. Howkire
DeFuniak Springs, Flo.—The Martin Theatres o
pleted a deal to purchase the Highway 90 and T
drive-in and plon many improvements.
Jasper, Mo.—The Josper Theatre was sold
Charles J. Summers to Mr. and Mrs. Wayne McO
tack and Mr. and Mrs. Harry Word.
LoGronge, Ky.—George L. Payton has sold his
terest in the Griffith Theatre to his partners, J.
Snook and Mrs. Ruth P. Williamson.
Lancaster, Wis. — The Grantlond Theatre h
owned by United Theatres, has been token over
Wilfred J. Charboneau.
Madisonvi.le, Tex.—Mrs. C. W. Matson of Rockd
Tex., has purchased the Mustang and Plczo th
tres here from O. O. Dickinson and O. K. Whitfieic
Memphis, Tenn.—M. A. Lightman sr., has sold
50 per cent interest in the three-story building
owns at Linden ond Wagner.
I
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The Pix
For You
In *52'
MmtOf^: MALLMAIK SLOG.. WILMINGTON. OHIO
•m«lY '.ILU . CNICXOO . CUVMANO . 'OtOHTO
MIXIO CITY . /,UCKIAN» • ITDNir . ilNCAPOII
HONGKOMS • CAlCUTfA . XAtACHI . CAIIO . ATHINI
>OMI . PAIIl . LONDON . AMSTIIDAM . ITOCHHOl
I
OUTDOOR
REFRESHMENT,
SERVICE
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from Coait
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SPO«T$UVICI CORP.
Refreshment
Service for
DRIVE - IN
THEATRES
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• raiTillvlcl IIDO. . iU»AlO, N. T.
30

'
"""tell,
CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associalo Cditoi
mm*
SECTION
dnve-in <
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Ar,..-:
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
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Business-Education Day
Fine Public Relations
Beloit. Wis., observed Buslnes.s Education
clay October 2. and Standard Theatres Co.
took an active part to provide a group of 30-
d teachers with the factual know-how on
low the motion picture industry operated.
Representatives of the Beloit Ass'n of Commerce,
the schools and business and Industry
Booperated in the program to enable the
school teachers to gain a greater appreciation
of the behind-the-.scene activities of commercial
enterprise.
When the civic program was announced.
John Falco, district manager for the Standard
rheatres. suggested the motion picture inlustry
be represented. Under his direction
d with the full cooperation of circuit executes,
an interesting schedule was set up for
Ale group which manifest special interest in
.eat res. Teachers who attended the session
were unanimous in expressing their satisfac-
Jon. and according to Falco. the long-range
results will prove invaluable to the local
peatres as a public relations project.
Although Busine.ss Education day receives
Attention from educators, few communities
ake advantage of the opportunities projected
IS a civic enterprise as was done in Beloit.
The program used by Falco suggests a pat-
;ern of public relations in communities of all
^^H iizes and could be made a part of exhibi-
I^H
I^H season of the year.
Ty^B The teachers group met at the Majestic
»rs' community-relations agenda at any
Theatre at 9:30 a. m. The program started
with the national anthem and two of the
industry short subjects, "Screen Actor" and
"Cinematographer." followed by a screening
of "O. Henry's Full House."
At noon, four new cars made available by a
dealer transported the group to the Midcity
Outdoor Theatre. The projectionist answered
questions and explained the intricacies of
booth equipment, light, sound, etc.
The theatre manager, Carl Salmons, conducted
a tour of the drive-in, explaining concession
stand operation the dust-control
problem and some of the unique features of
the outdoor theatre.
Standard Theatres entertained the teachers
at lunch at a popular downtown club and at
2:00 p. m. the group assembled at the Majestic
where the afternoon was taken up with
discourses by circuit executives.
Subjects covered by L. F. Gran, general
manager for Standard Theatres, included a
history of the company from its start in one
theatre to a statewide organization; a breakdown
of how the theatre income is spent: national
problems like television competition,
the Department of Justice suit: the amusement
tax fight: optimistic forecasts for television
as an educational aid; Cinerama and
three-dimensional film demonstrations; the
Swiss Eidophor system for theatre television,
and expansion of the drive-in theatres.
Circuit benefits for employes were discussed
lohn Falco demonstrates to a group of
teachers how news stories in BOX-
OFFICE keep exhibitors informed on
current developments which affect the
motion picture industry.
and the teachers learned how the pass service
charge was diverted into life, death and hospitalization
benefits for Standard employes.
FYank Hughes, assistant controller for
Standard, discussed pajrroUs. petty cash disbursements
and financial controls and gave
the teachers a comprehensive idea on the
work and forms involved in filing tax reports
on admissions.
Falco handed out copies of film contracts
and explained the methods of buying pictures.
(Continued on next page)
?i
^he
(I5riant *2^lde
Reports coming in from the field express the enthusiasm of
exhibitors who are being visited by the Movietime U.S.A. star tour.
In the smaller communities, the people go wild and crowds
collect that overshadow the reception given to presidential candidates.
Maintaining an office of public relations such as COMPO
costs the theatres a piece of change that may not show up at the
boxoffice with the current receipts. In terms of long-range promotion
and goodwill, it is worth every cent.
• • •
Theatremen who have not yet ordered their Christmas cards
can get an exclusive and distinctive assortment of greeting literature,
and at the same time support a worthy service, by obtaining
them from the Motion Picture Relief Fund, Inc.
The newest addition to the selection offered by the fund Is
titled "Christmas at the Bijou." In full color, it depicts the typical
.American motion picture theatre. The cards are available onl.v to
personnel in the motion picture industry.
All profits from the sale of cards go to support the fund's
program of aid to sick and indigent industry workers.
• • •
Overlooked on our memo pad is a note to salute the recent
winners of MG>I third Promotion of the Month exploitation contest
for campaigns on "When in Rome."
As in previous contests of this nature, the names of showmen
who have been cited for the monthly BOXOFFICE Honor Roll
are again dominant.
Jack Sidney, manager of the Century. Baltimore, heads the
list with the S500 prize. A New Yorker. Dave Berger of the Park
.Avenue Theatre, won S250 in second place.
Fifty-dollar winners were: II. S. "Doc" Twedt, Chief Theatre.
Britt. Iowa; William £ngland. Strand. Muncic, Ind.; Sid Klrper.
College Theatre. New Haven; Sheldon Kliman. Riviera in Hastings.
•Minn., and Elaine George, Star Theatre, Heppner, Ore.
Well done, gang!
— Chester Friedman
OctoW'
BOXOFHCE Showmandiser : : October 18. 1952 — 237 — 31

1
I
Business-Education Day Fine PR Lucky Cab Rider Wins
Trip to World Series
On 'Dreamboat"
II
la,
Three cab companies in Vancouver. B. C
ill
tied in a $2,500 giveaway with "Dreamboa;
when the picture played the Orpheum That
tre there. Tieup was made by Ivan Acker
manager of the Orpheum.
ar
Riders received lucky-numbered ticke Slini
from cab drivers with each ride. A drawirJiT
was staged at the theatre on opening nigh (.wi
of the picture with the winner having h ioad
choice of an all-expense trip to the wort (toi
series in New York or a trip to Honolulu., (iol
Ackery then tied up with local merchami
la
r
With charts set up at front oi the room, Frank Hughes explains accounting system and
shows where the boxoifice dollar is spent for payrolls, film, etc. Photo at right shows the
group of Beloit teachers and Standard Theatres personnel during adjournment for luncheon.
(Continued from preceding page)
He distributed special kits to each of the
teachers, including an off-the-press issue of
BOXOFFICE and explained how tradepapers
serve the, exhibitor by bringing national and
local problems into focus and their special
Political Slogan Worked
In 'Pat and Mike' Card
Paul Ricketts, manager of the Charm Theatre,
Holyrood, Kas., imprinted several thousand
business cards with special copy on
"Pat and Mike." Copy in bold type read.
"I LIKE IKE," although on close examination,
smaller type revealed the actual message as
"I LIKE pat and mIKE." At the bottom of
the card were the theatre name, playdate and
stars of the film.
According to Ricketts, dyed-in-the-wool
Democrats dropped the cards like a hot potato
until they were asked to read the fine print.
Many recipients thought it was a good joke
and passed the cards around among their
friends.
services for exhibitors. In each kit was a
ballpoint pen, a brochure on "Ivanhoe" provided
by MGM and reprints of pertinent theatre
articles.
Telegrams from Hollywood stars directed to
the teachers were read to the group.
tion, "The Merry Widow." Central theme of
the display was a 24-sheet cutout of Lana
Turner placed against a background of silver
foil. At the front end were blowups of the
kissing sequence in the picture.
Street Named 'Park Row'
The area at Columbia road and nth street
in Washington was changed to "Park Row"
to commemorate the opening of the picture
at the Ontario Theatre. Ed Linder,
manager of the Ontario, arranged special
ceremonies for the occasion.
to donate consolation door prizes to patrons i
(tKtd
the theatre and got them to pay for a fulj
page newspaper co-op ad in the Vancouv*
Province.
js
Each merchant ad on the page includei siie
"Dreamboat" copy and the theatre had
ala
three-inch streamer across the top annoiuw^jr in
ing the picture and the taxi giveaway gim «»,
mick.
(tda
Peek Device Promotes
Star of 'Don't Bother'
Paul Thomas, manager of the Strand, Mun
cie, Ind., built a provocative lobby display t
herald "Don't Bother to Knock." Behind
Venetian blind, he spotlighted a full-lengl
cutout of Marilyn Monroe and invited patro)
to tilt the slats. Thomas also planted new
stories on starlet Anne Bancroft who is fea
tured in the picture, via her recent appeal
ance in Muncie with a Movietime Sts
Cavalcade.
Ballyhoo for 'House'
Joe Boyle, manager of the Poli Theatn Wet
Norwich, Conn., engaged a 24-sheet ballyho
"ali:
truck to promote "O. Henry's Full House^si*
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Coloring Contest Lifts
Interest in 'Big Sky'
Tim Valanos, manager of the Avon Theatre,
Watertown, N. Y., persuaded a local
specialty shop handling boys and men's clothing
and accessories to sponsor a coloring
contest on "The Big Sky." Tie-in copy was
headed, "You'll find lots of 'color' in our new
fall line, etc." A gratifying number of entries
was received, and the 50 contest winners
received gue.st tickets to see "The Big
Sky," paid for by the cooperating merchant.
The coloring mat, two-column, 10-inch, and
the break announcing the winners added up
to 83 inches of free newspaper space plugging
the picture.
Theatre Float Parades
With Cigar Festival
Lou Cohen, manager of the Poli Theatre,
Hartford, Conn., had a colorful float participate
in the recent cigar harvest festival parade
as a plug for the current screen attrac-
32
Universal-International is continuing the pattern for national advertising it first set la»t
year with its release of "Up Front." which for the first time in motion picture history listed
all of the theatres playing the picture during a given period. This double truck in color
in Collier's (other medium being used is Look) lists 588 of the initial playdoles on the
sequel to the Bill Mauldin story. Listed dates are the first two weeks of release, with a
like number following in the next two-week period.
— 238- BOXOFFICE Showmandiser : : October 18. 185' Wsts

,
Earl
: chedulea
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T
Mayor Receives Prinl
*,0f 'Kong' at Station
"MBver, J
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lobby displF
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MovietliK
Po!i^
For Local Publicity
Till- iiiiiiiiim; and t'Vfiilim iii'W>piiptrs coiperiilecl
with T Murray Lynch. inanaKer of
le Paramount Theatre in Moncton. N. B..
lada. In piibllclzlnK "King Kong." Lynch
le iirranKcmenUs to have the film brought
Moncton by .special mes-senger aboard a
In.
The me.s.sengcr, garbed In a gorilla co.sme.
wa.s greeted at the Canadian National
ilroad .station by Mayor Arthur E. Stoniho
wore a colorful cowboy outfit. A photoxaph
of the -scene made all the local papers.
nd the caption .suggested that readers who
;l.s.scd the arrival could see the picture at
Paramount.
Lynch had his sign man paint huge foot-
Int.s of a giant gorilla on the floor of the
leatre lobby, and an employe dressed in a
lUa costume was chained to a parking
leter in front of the theatre five days befor?
ipenlng. During the run. the "gorilla" cajVorted
atop the theatre marquee while a public
addre.ss system was u.sed to broadcast announcements
to crowds which collected.
Spot announcements were used on a local
r*dio station, and 25 one-sheets and 20 threeiheets
were posted in selected locations. Three
iiou.sand tabloid heralds were distributed
loor to door. For street ballyhoo. Lynch u.sed
truck, containing a caged gorilla.
egs Contest Exploits
^'Affair' in Peoria, 111.
[For "Affair in Trinidad." Howard Young.
nanager of the Rialto in Peria. 111., conducted
t beautiful legs contest on the stage Friday
jefore opening. Twenty-five contestants par-
;lclpated in the finals, with the stage curtain
•oncealing their bodies except the lower exremities.
Audience applause determined th;
rinners.
Young promoted gifts valued at $225 from
.ocal merchants, and the Peoria Journal-Star
. ran advance stories in addition to a fours'
polumn cut of the contestants lined up on the
,(¥* ' ptage and the winners.
I
I
Inick
t [Girls Throw Garters
I
Away to Aid 'College'
's Finis Stilwell. manager of the McSwaln
rheatre, Ada. Okla.. u.sed a novel street balyhoo
for "She's Working Her Way Through
College" on Saturday before opening. Two
ittractive girl.s in a cream-colored convertible
Irove up and down the main streets. Wherever
;hey saw a group of men gathered, they
;ossed a garter into the crowd. Attached to
!ach garter was a label imprinted. "You've
!0t a date with Gay Garter Gertie in, etc."
The car was bannered with signs, and the
itunt provoked excellent word-of-mouth pubicity
for the picture.
) Uses Sandwichman
Scandrett. manager of the Royal The-
'itre. Woodstock. Ont.. attracted attention
j-o "A Girl in Every Port" by having an
|J.sher dressed as a sailor appear on the downown
streets at peak shopping hours earring
i>n appropriate sign.
^l„l(j|BOXOFFICE Showmandiser
; ; October 18, 1952
L
Convention Studio in Lobby Is
For Big Election Day Promotion
Tip
Aubrey C. Couch, manager cri the Tennessee Theatre in Knoxrille. developed
an idea during the recent political conventions which may oHer a seU-recommendotion
to
showmen on presidential election day.
In the lobby of the theatre. Couch set up a political convention studio. Pari
oi the equipment included a teletype recorder to pick up wire service bulletins, while
radio station WKGN installed a portable transmitting and sending radio from which
all convention bulletins were put on the air locally. A small seating section was
installed for the convenience of interested patrons. Both the newspapers and WKGN
publicized the theatre's studio facilities to the general public.
Arrangements have been completed to use the same studio setup at the
Tennessee Theatre on election day.
Theatre Ads Are Printed
On Football Program
Five thousand programs distributer! each
week by the Cambridge City Football club
contain a free advertisement for the Regal
Cinema, Cambs., England, because of a tieup
made by Manager C. G. Mangold.
For the benefit of football fans who wish
to be informed of the scores while the home
team is on the radio. Mangold gets the result
of each game by phone as soon as the
game is ended. This information is then
made available to theatre patrons and local
fans who call the theatre by phone.
In exchange for this service, the program
lists the current screen attractions at the
Regal in a box adjacent to the lineup of the
home team.
Merchant Will Support
New Kid Birthday Club
George Pugh, manager of the Rialto Theatre,
Glens Palls, N. Y.. has started a new
birthday club for youngsters from 5 and 11.
A neighborhood cleaning establishment is
co-sponsor of the club and pays for a free
admission ticket to the Rialto for every child
who registers. Each year, as their birthdays
occur, members will again receive a guest
ticket which will be mailed to them by the
store.
The theatre receives full reimbursement for
every ticket issued, and the cooperating merchant
gets a credit card on a 40x60 lobby display.
— 239 —
Fashions, Football
Launch New Season
Two timely promotions have been lined up
by Earl Edwards, manager of the State in
Napoleon. Ohio, to help launch the new fall
.season.
The local high school is cooperating in a
football rally, with the entire student body
to participate in a snake parade
led by the high school band. A complete
football film program is booked for the night
of the rally. To whip up interest. Edwards
is using a trailer, a giant football cutout display
in the lobby, and posters on all .school
bulletin boards. Special heralds are being distributed
at the school and in homes.
In cooperation with the New Yorker store,
a fall fashion show has been set, the store
.supplying an orchestra, models and costumes
in addition to one fur coat as a grand door
prize. The style .show will be advertised
•-hrough theatre and store advertising media.
Edwards recently completed a back-to-
.school kiddy show sponsored by two Napoleor
merchants. The busine.ssmen paid full rental
for the theatre and distributed tickets as a
public relations promotion.
Chimp Is Interviewed
When Bonzo, chimpanzee -star of "Bonzo
Goes to College," visited Indianapolis. Wal.er
Wolverton, manager of the Circle Theatre,
where the picture opened, arranged a schedule
of interviews which rated columns of
free publicity and radio plugs for the picture.
33

Double-Truck Co-Op
Tops 'Show' Tieups
In Town of 10,000
'Widow' Waltz Contests
Arranged at Chicago
Three weeks prior to the opening of "The
Merry Widow" at Eitel's Palace Theatre, Chicago,
Otto K. Eitel arranged "Merry Widow"
75th
waltz contests at the Schwaben society's
anniversary picnic, the Germania club and
the Aragon ballroom, the first and second
winners receiving government bonds.
The six couples were Eitel's personal guests
at a dinner given in their honor at the Bismark
hotel, followed by a visit to the Palace
for the opening of "The Merry Widow."
The first week of the showing of the film,
the management presented the women attending
the theatre a "Merry Widow" candy
kiss. "Merry Widow" scarfs and the kisses
were also presented to the press and at all
radio and TV interviews.
News Truck Ballyhoo
Kansas City Opening
Of 'Merry Widow'
With a population of only 10,000 to draw
from, Bud Parker, manager of the Centre
Theatre, Watsonville, Calif., reports that it
was necessary to hold over "The Greatest
Show on Earth" for a total of 11 days to
accommodate the crowds who responded to
a saturation campaign on the picture.
For the first time in several years in
Watsonville, a double truck co-op ad was
promoted. Ten local merchants participated
in the tieup and ea

I
[
A Section of
October 18, 1952
eninj
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ir of till \
tdndoiil
street
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ind
was coi^
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JS.
Ad In!
IS in tie J-i
)ICALS • RADIO 1SI0N
adfertl'ic!
die
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M
the Pan««'|
eforelK"!
jicians,*!''
jliinto'
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"Tliis
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illttODSWf*!
c««^ d, 1
of
jttrattii' F'
ID CAMPAIGN SWEAT AND TEARS,
SCRIPT TO THE PREMIERE
By SID BLUMENSTOCK
Story on Paqt Three
SID
BLUMENSTOCK
Adrertifing Manogef
Poramounl Pictures

|
I
j
AD CAMPAIGN SWEAT AND TEARS
Continued on page 3
George Stevens had brought to vivid life
the kiss sequence between Elizabeth Taylor
and Montgomery Clift that we feU this had
to be made an important part of our selling.
It so clearly symbolized the moving dramatic
force of the great story.
There had been no way of telling this
from the script or the stills—which simply
showed that tlie ill-fated lovers embraced.
We immediately took clips from the film
itself and made up ads built on this sequence.
Help From Top Executives
In every film company, the advertising
department gets the benefit of the experience
and knowledge of top executives, particularly
those in the sales department. At
Paramount, a group of our top executives
form the advertising committee, whose
combined years of experience and background
give us a solid basis of sound selling.
When the campaign is ready, it is
shown to the advertising committee, which
reviews our analysis of the sales potential
and approach, our reasons for the particular
angles we have followed, and all other facts
pertinent to the ads themselves. In those
cases where the committee feels another
approach to be superior, or where its members
feel revisions or changes would improve
the campaign, the proposed changes
are minutely discussed. The advertising
department is always alert to these suggestions
and ideas—the matured and seasoned
opinions of this group of industry
experts proves invaluable to our own staff.
In actual point of fact, we are extremely
proud that so many exhibitors have exjiressed
the opinion that our company's ad
campaigns always reflect not only advertising
skill, but also real, solid selling knowledge.
This comes, we are convinced, in
great part from the aid which our advertising
committee has given us.
Check First
Campaigns
After the advertising campaign is approved
by the Johnston office and has gone
out to the exhibitors for their use in local
engagements, our work really starts. All
early engagements are carefully checked
and analyzed, and if the results are good or
not what we have expected we immediately
embellish our ads or start work on new and
different approaches to attract patronage.
In the latter case, we check audience response
and consult with the exhibitors. We
want to know what is wrong. Is it approach?
Timeliness? Copy angle? Art?
We try to get the most complete and most
acc'urale answers to all these questions, and
then re-do the ad campaign. In many cases
like this, the exhibitor not only gives us the
answers—but the ads themselves as well!
I'or example, in "Detective Story," the New
York engagement, which ])roved outstandingly
succii.'isful, was sold through a campaign
which played up the success of the
stage play on which the picture had been
based. For the national (-ampaign, we
adapted the ads to pla) up the dramatic
conflict between the rigidly moral detective
hero and his wife, who had made a misstep
before her marriage. This campaign
also proved successful, since in the basic
dramatic conflict of the story audiences
could sense an identification with their own
problems of what is right and what is
wrong. Under normal conditions, we would
have been satisfied with the results and let
the campaign run from there, since both
Paramount and all the theatres playing
"Detective Story" were very happy with the
boxoffice figures.
However, very early in the picture's release,
alert and enterprising Jerry Zigmond
of United Paramount in San Francisco
came up with original ads a mile away from
our selling slant. These ads of Zigmond's
were addressed: "Women Only!" and "Men
Only!" and went on to explain, in great
detail, why each sex should see "Detective
Story." At the same time, the ads stressed
that the picture was not for children and
advised the youngsters to skip "Detective
Story" in favor of another attraction at a
different house, which he suggested they
would enjoy much more. The ads were so
interesting and so successful that we immediately
made them available in mat form to
supplement or to replace our own campaign.
The record shows success wherever
they were used.
Talk It Over With Exhibitors
We've never believed that by sitting in
the home office,
we can possibly know all
the answers. In line with this reasoning,
both Jerry Pickman, Paramount vice-president
in charge of advertising, publicity and
exploitation, and I have made it a habit to
sit down with exliibitors in all parts of the
country as frequently as possible, to learn
from them the problems they face and their
suggestions as to how we can provide better
and more practical ad material for their
use. We recently had such a successful session
with the Kincey circuit people in
Charlotte.
Another way in which we try to keep fully
abreast of the needs and well-being of exhibitors
is through a regular, standard
check of newspaper ads throughout the
country. We get hundreds of papers from
our own field forces, and supplement these
with tear-sheets supplied by clipping services.
The agency and our own staff carefully
study and analyze these tear-sheets
(our own product and that of all competing
companies) for whatever value they
may have as guides to the future. Particularly
are we interested in locally prepared
ads, since this gives us a clear insight into
the views of the local exhibitor.
I want to emphasize, however, that with
all our willingness and eagerness to accept
sound suggestions and ideas—even if these
be critical of our work—we do not approve
of change merely for the sake of change.
After all, our ad campaigns represent the
best thinking of which we are capable, pre-
I)ared for the best interests of the exhibitor.
Too many exhibitors feel an inner compulsion
to display their own creativeness and
their own advertising "brilliance'" by goini
to work on our ads with a pair of shear
and paste-pot, not for any real constructiv,
purpose, but for some vague "self-expres
sion" purpose. Posters are stock material]
a trailer can't be changed locally; but ads—
that's another story! And honestly, I'm jus
trying to be realistic. In those cases wher^
the paste-pot-and-shears technique has bee
used locally, the result has generally been
peculiar kind of hodge-podge which help
neither the exliibitor nor the producer
After all, why should motion picture ac
vertising be isolated from advertising ii
general? National advertisers of soups anii
autos, soaps and waxes, use local tie-in ad'
keyed directly to their national ads and us
the same local ads in every section of thl
country.
What Are 'Small-Town' Ads?
Naturally, I'm not referring to "localized
or "home town" additions or changes. I;
some cases, a geographical or topical poinj
suggests itself to an exhibitor, who can us I
it with great success. Obviously, we canno|
provide for this in the over-all campaigrj
Ijut where the exhibitor can utilize thi!
added selling punch, it is beneficial.
A great many of what I cannot help fee!
ing completelv unnecessary changes com
from the desire of exhibitors for what the
call "small-town ads." In all my years ii
the business and my travels through ever
state, I've never learned exactly what thi
phrase means. Frankly, I don't think any
one else does, either. What is a "small-tow
ad"? Is it small size? We have plenty o
these in our pressbooks. Is it an ad witl
a provincial appeal? Who can possibly b'
provincial in mind today, with motion pici
tures, television, radio and magazines linki
ing every hamlet in every ])art of the coiui'
try into one homogeneous whole? Ever;;
survey conducted over the years by tlie mo
tion picture industry has clearly establishe(
that movies have a common appeal to peo
pie everywhere, of all classes of educatioi
and background and in all income brackets
Sure—in isolated cases — certain loca
taboos and restrictions, strictly localizec
prejudices, may be so deeply grounded asti
make the normal ad approach ineffectiw
In these few cases I can readily see thi
necessity of an entirely different ad ap
proach rendered locally.
Recognize 'Pitfalls'
of Changes
Happily, the vast majority of exhibitor:
recognize the pitfalls that stand in the way
of the part-time ad writer. They recogniw
the plain and simi)le fact tiiat by "paste-pot
|
ad-making and changing the size of a nanw
or the position of a title, they might well bi
violating contractual billing obligations o
which they could not possibly be aware.
On the other hand, we urge every exhibi
tor to see our pictures,
which are available
early at tradescreenings. and diligenlljB
examine and analyze our ads on these filin»j
l^t us then know of a way to sell our prod
net better, and we'll do it.
With cooperation of tiiis kind, we can gc
forward with better pictures and better adi
to l>ettcr business.
PROMOTION SECnC

it
Kllyxiir.
on'ttl
ia'smal*
liave pie*
it
an all
:an poss
nioli
iiajamest
irtoilieta
\\W. h
tais ly lit
atlyeslaklia
appeal to J
es of ete
icomeW
- ceitaiii l
rictly loci
grounJeJs
ach inelirt
Trueman T. Rembusch wants new faces!
leaily
liferent
aJ
President of Allied Theatre Owners of Indiana talks hoxoffice
ty of eilt
lanJiiilli*'
Hey lefti;
by "pa*
esiieofs^
.yjiijlitw-
.'obli?*'
bjybeaiff
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b
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every (^
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on
ties*
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toselloaif"
liin(l.«*
,anJl*'
lOTlON
Says Mr. Rembusch, one of tlic country's leading exhibitors: "The
demand tor new faces applies not only to screen i)ersonalitics. but
also to mosicgoers. Both are needed. Incidentally, there is a parallel
between these two, and the screen magazines provide a common
meeting place. The interest created on the part of one for the other
helps to develop those lines we like to see in front of our boxoffice.
"I am sure that e\er>- exhibitor recognizes the fact that the cultivation
of new young pl,i\ers and new young p.itrons is a good
way to insure the future of the motion picture business."
Modern Screen fills the bill for youth on both counts. Among
the 3,000,000 women who read it each month, better than 9 out
of 10 are under 35; the median age of readers is 22. And, when
JOXOFFICE
»oxo
Ik
October 18. 1952
it comes to new xoung faces on the screen. Modern Screen's
only-one-of-its-kind popularit)- poll keeps America's great screen
magazine 'way out in front. Over 10,000 reader ballots each month
tell the editors which \()ung players are realK hot . . . let stories
break when they're ncus, and help build today s bit players into
tomorrow's stars.
That's one more reason wh\' Modern Screen is read cover-tocover
each month . . . wliy circulation hit a six-year high in September.
And leading movie producers are well aware of Mixleni
Screen's power to svU tickets . . . they helped bcwst our advertising
revenue to a six->ear peak in October!
"^
modern screen
1>
DELL PUBLISHING COMPANY. INC.
jy^
261
America's Great Screen Magazine
FIFTH AVENUE, NE\N YORK 1«. N. Y.

.
I
MERCHANDISE TIE-INS
21 Promotions Line Up
For UA's The Thief
Virtually AH of Them Are
Aimed for Local Tie-Ups
National tie-ups
do the talking for UA's
dialogue-less release, "The Thief," for the
company has rolled up the highest total
of such promotions in its history.
There are 21 tie-ups in the lineup, each
with explicit designation for local level
cooperation between theatres and retailers.
These in turn fall into six main classifications,
with enough items in each to make
for coordinated retailer newspaper ads,
windows and in-store sales promotion.
Practically all of them feature either Ray
Milland or newcomer Rita Gam, with
prominent picture credits, and most are
providing display material and/or ad mats.
Miss Gam personally has been given great
impetus via her face and figure in ads and
displays.
By classification, these are the local
working theatreman's possibilities contained
in
the over-all total:
DRUG & JEWELRY STORES: Best
of
the group is Liberty Watches, which has
])rovided an 11 x 14 display to over 100,-
000 stores, reproduced from a Life ad
featul-ing Rita Gam. The card can be
sniped, and some watches can be promoted
for prize contests, but must be promoted
locally. A like number of counter
cards have been distributed to dealers by
ASR lighters, and the same sniping and
contest possibilities are available as with
the watches. Novel tie-ups in the drug and
department store category is one with Kis
Royale perfume, which offers a limited
supply of free samples for theatre lobby
distribution and has supplied all dealers
with window display cards showing Rita
Gam using the perfume.
Also in the drug store line-up: Jeris hair
tonic featuring Ray Milland in Look and
Saturday Evening Post ads: Flame-Glo
lipstick with Gam in national ads not yet
definitely scheduled; and Lustre-Creme,
with full-page advertising of Gam in the
regular national magazines schedule.
DEPARTMENT STORES: Almost all
the items on the list will be found in these
stores. Worthy of particular cooperative
effort are these apjiarel tics: Acpiascutuni
rainwear for men, which has jirepared
three-foot standees for store windows and
theatre lobbies, and on which newspaper
ads can be set locally; "Sailing Blues"
denims for women, using Rita Gam to
model one dress and for which the company
has supplied outlets with 11 x 14 counter
of
cards which can be sniped;
Nevada clothes
for men, featuring Rita Gam art and endorsement
via an Esquire ad, two-color
counter cards, ad mats and garment hang
tags for store use.
Probably the best in the category,
however, is a three-corner tie involving
Screenland magazine, 495 W. T. Grant department
stores and 250 Kresge variety
stores. Promotion is based on the merchandising
of nylon fabric as a fashion
item, and Grant has alerted all stores to
cooj)erate with theatres by using the ad
mats and display enlargements of the
Screenland ad. Special bulletins advising
local tie-ins, along with display material,
have gone out to Kresge store managers.
Also on the department and men's store
listing is Van Heusen shirts, featuring Ray
Milland in a full-page Life ad which has
been adapted to blow-ups, counter cards
and ad mats. Manufacturer has advised all
outlets to use the material and to donate
shirts as giveaways for contests and other
stunts.
•
APPLIANCE AND RADIO STORES:
Best in this category is a promotion with
Meilink steel safes, which is based on
actual use of the safe in the film by Ray
Milland. Manufacturer launches the
campaign with a full-page ad in the Saturday
Evening Post, and is following
through with a theatre tie-up kit for all
dealers, containing reprints of the ad, window
cards, ad mats, publicity and radio
copy, photos of Ray Milland using the
safe and detailed instructions for a lobby
stunt
(see mat)
•
FURNITURE STORES: American
Furniture's
"Urban-Suburban" furniture line
has been tied to Rita Gam as "Miss L^rban
—Suburban" and dealers urged by special
letter to use the window and counter cards
which the company has shipped them.
Dealers have also been asked to provide
furniture sets and pieces on contests to
select local brides as the typical or loveliest,
etc., "Mrs. Urban—Suburban."
(See Pre-Selling Guide for complete details).
Dell's Allen Stearn
Now Magazine Publisher
Allen Stearn has resigned as promotion
director of Dell Publishing to become publisher
of "Vue," "Tab" and "Scope" magazines
and affiliated
])ublications.
Stearn has long been associated with
both the motion ])icture and fan magazine
field, beginning with Paramount and continuing
through Fawcett and Dell. Latter's
Modern Screen reached its jiresenl peak circulation
among the fans during his tenure
as promotion topper.
Columbia Sets Another
Contest for Patrons
On Assignment-Paris'
A national prize contest for movie psj
trons on Columbia's "Assignment—Parisi
repeats the tie-in technique being used o
the current "Affair in Trinidad" contest.
The similarity is found in obtaining th
jjrizes themselves, which have been pro
moted nationally by tie-in manufacture!!
and airlines, and urged locally to the stor
or travel agency outlets of the nations'
concerns.
Offered in the new contest is a seven-dal
holiday for two in Paris via Pan-Americar
with a stay at a swank hotel, S250 in casi
as spending money, $500 worth of Eagli
Clothes for men,' $250 worth of Filco
gowns and $250 worth of milliner Rosi
Saphire's "Assignment—Paris" hats.
The contest is of the essay classification
the winner to be selected on the basis of \hi
best 100-word letter on "Why I Wouli
Like an Assignment—Paris!"
All contests must be staged locally, wil
theatre to receive the entries and forwan
to Columbia in New York. or. if a lo'
contest can be worked up. to forward thi
winners of that one.
The contest is open to persons 16 o
older and ends on May 1. Essays will ik
be returned. Theatres should forward
tries immediately upon conclusion of theii
local contest to Columbia's Exploitatioi
Department, 729 Seventh Ave., N. Y. C
20th-Fox Puts $7,500 in
For Best Campaigns on
Something for the Birds'
Pol|
Showmen are offered another top-not*
contest opportunity in 20th-Fox current r(
lease, "Something for the Birds," via i!
SI.000 first prize and other prizes totalin]
$7,500.
Winners will be judged by the usua
standard: Best and most productive cam
paigns on the picture, in the opinion of ;
panel of judges made u]) of exhibitioi
leaders in advertising, exploitation anc^
publicity.
Contest is open to all theatres in the
United States and Canada wlio date am
play the film between October and Jan
uary 31, 1953, with deadline set at Februi
ary 15 to allow time for entries to read
the Fox home office.
All prizes will be in defense bonds.
Seventeen Offers Free Mafer'ial
Seventeen magazine has sent copies
the issue reviewing "The Big Sky" as mov«
of the month to ()00 cxliiiiilors throughoU
the country with a folder offering free tieupj
promotional material to theatres.
Included in the kit are a glossy print o
Seventeen's "Picture of the Month" seal
large blow-up of the review and a coloi
blow-up of a Seventeen cover.
SJf."
k «
SJIS
Ikl
PROMOTION SECTIO*

MAGAZINES
Of rjoiK
af coils
illaiiiii
lyioi
IS
)rtii
tile
nu
a seta
oi
ii" h.
classifa
rj
llelaiisf
Ml
s aid ki.
lo
or.
department in "The Thief.'' Get the issue
j
idU
of September 1.5 and splash it in the lobby
and out front for ticket-selling material.
forwiri
Fur the rlip, tilf iiml Mavi-lm (ii^liLiv ili--
partiufiit: Link iii;ij;azinf's "tt-vcii lull paf:t>
of I'dilorial rovprajse on I'A's "Moulin
Roupt'," in the Seplcnihcr 2.'^ issuo.
Coverage is hoth l>lark and wiiile and
color, and |iliiili>j;ra|ilii'd li\ lop lensinan
Robert ('ai)a. Is shows how the piclun- was
filmed in Paris, anil how Dirrclor Jolin
Huston received tin- lurn-ol'-lhc-eenlury
mood of painter Tonlouse-Ijiutrec's era.
Stars get spe\ piece, with seilin;;
copy pointed at lluslof\. Ferrer, (labor and
Ithe Paris locale.
•
For the same department, lint closer to
booking: Life's cover and inside coverage
( of Rita Gam, who handles the femme lure
a movie treat
THE
Qmet
pfRons !t
is strictly in
Essavsul'
fomr
Seventeen's October selections. Reviewed
and recommended are "The Crimson Pirate"
Id
feionoli'
(note: Burt I^ancaster is a top teen-
EspliilD
i
preference! and "Just for You."
•
on
lace."
olher top-M
Fo! tmrd
'I"
ctive-
le opinM
I oi fslil'
theatres
ii
»lio d*
lolet
le
and i
-et at
F'l
tntiieslo'"
jtekoBii'-
,
lUflfenol
;enl
c«pi«
lerii?!'"--
Ige favorite), "Fearless Fagan" (with
^rleton Carpenter, another teenage distaff
Darryl F. Zanuck is guest reviewer for
Coronet's October issue, and reconmiends
Iwo non-F"ox productions, MGM's "Merry
R^idow" and Paramount's "Son of Pale-
Top billing goes to "Just for You"— full
jiage, four pictures— in "McCall's Goes to
Lhe Movies'" section of the October issue.
-'i Vlonthly front of the book movie guide
iijQ recommends "One Minute to Zero."
Miracle of Our I,ady of Fatima" and "The
lappy Time." I^ayout on "Just for You"
nay be reproduced and blown up for loblies
and fronts.
Doris
•
Day remains Warners top "cover
prl" via six upcoming covers among the
an books, from November to January.
"hey are -^b3dern Screen, Movie Stars Paade,
,Silver Screen, Movie Time, Screen
rtories and Photoplav. Clip|)ing and savng
these covers for a s|)ecial K)\60 will
!ive advance selling impact to produit
rring Miss Day, who is listed in ".^pril
n Paris" and "By the Light of the Silvery
*Ioon" in soon-due releases.
'Snows of Kilimanjaro" wins Cosmopolian's
movie citation for October, with a twotage
illustrated article titled "Hemingway's
•lagic Touch.""
Man
John Ford's Greatest Technicolor Triinnph
for Republic Pictures
has been awarded
PARENTS' MAGAZINE'S MEOAL OF SPECIAL MERIT
AntNTlON
IXHIBITOKS:
?Lents' Ma.az.ne ^wa^d^
Winning P'ctu.re
signed to PT
^^^^u^,
patronage at yo"
^^.
be sure to %\rue
Phil Witlcox
Wagaz.ne
"•"^'parents'
50 VanderbiU Avenue, N^Vl
DON'T DELAY! WRITE TODAY! iENlS' MAGAZINE
52 Vanderbilt Avenue, New Y'ork 17
Boston • Atlanta • Chicago • Los Angeles • San Francisco
lOXOFFICE October 18, 1952

u;^]!
NATIONAL PRE-SELLING GUIDE
A report on new films for which national pre-sellin,
campaigns hove been developed. Listed with each pictuH
re tie-ins which have been created, plus tips to exhibitors on how to use these pre-seliing aids to exploit the picture locall

L..
i
NATIONAL PRE-SELLING GUIDE
LES MISERABLES 20th Fox Current Rel.
ItOllKS: Kv' I'oni'i-ivulilc kiml >( i-diiiiin |iliiy: »aliii aulu liiiniprr liunnt-rx ami sutin uxIhth' liailKi-n, availalilr
at \atiiinal Klan, Wi W. 2lsi St., New York.
LURE OF THE WILDERNESS 20th Fox Current Rel.
K(; (!()l,\: I'culurin^ (.iiii>l.iiii r Siiiilli in iialinnul iiiaKa/ii"' ami mwpajHT
ailviTlisiing, locally via liilllniarilfi and ilralcr counter cardii.
Tii:-I.N Tirs: Local bottlers or ilistrihiitors an' iiromnliim minileJ, uill
co-i>i) (III slunts, use Iriiik Inimiier strips or pmiels. Tlirairr must
make loiilmt.
MY WIFE'S BEST FRIEND 20th Fox
Rel. Date Oct., '52
ANNK liWIKK KASillO.NS; Spei iai ~lor\ on fasliioii creation, supplemented
liy matted art, uritten liy wardrolie ilireelor (diaries I.eMaire,
excellent for planting witli newspaper fasbion ami women's editors.
Story and art available National Screen.
THE RING UA Rel. Date Oct., '52
EVKIil.VST SPORTING GOODS: Ailvi-rlisinc ami I.M-al display material
by one of largest nianiifaclurers of boxing equipment.
Tik-In Tips: Dealers hate been shipped itindotc and counter cards,
uill in most cases cooperate h\ setting up boxing equipment display
in lobby. Supply scene stills lor dealers, check on possibility oj
co-op ad. Many good action stills to choose from in setting all
displays, local ads.
SOMEBODY LOVES ME Paramount Rel. Date Oct.. '52
FII!I;SI'()M; lUIUiKK: Natiiinal adM-rlisiiig. Life, based on Betty
Hulliin indorsement Koamex prndmts. Also twoeolor counter cards.
TikIn Tips: Firestone has national network oj local dealers who
handle Foarnex. They have received reprints oi the Life ad. asked
to cooperate in local theatre promotions.
SOMETHING FOR THE BIRDS 20th Fox Rel. Date Oct, '52
WTIONAI. KMIIHITOH CONTKST: Offering $7..iOO in prizes for best
campaigns, witli .$1,000 as first prize. See Tiein (Contests for details.
M.il \-l.l II \| ; Men
• faiii rainwem ha* |)H|iji>"l iturrdK.i •Ijiidrr.
fur Bliirr windown anil ibeatrr lobbira.
Til:-!."* TiPx: Standees limited in numbtr , muil br atked lot a* loun
ni itotsiblr. Dealers also urged la tie in tia lorai neuipapet adt.
SAII.INC; lU.lIK DKMMS: Women', wear, miHJelrd h> Kila (;am, all
onllrlx oiipplied Hilli ll«l't ranU.
TikIn Tlfi: l.ards can be sniped. Clolhei ran br promoted locally
lor contest gierauays.
\y.\ \\)\ of ll
found liere.l
ilem-i lifted under
WAGON TEAM Columbia-Gene Autry Current Rel.
I:\HIB1T01( I'KI/E CONTE.ST: Still time to enter this contrsi, with
Sl.OOO first prize on staging of Gene Autry day in connection with playing
of any of Autry's ('oliimbia releases. See Tie-In ("ontests section
for
details.
GENE AUTRY LICENSED MERCH \NDISE: Both manufacturers and
retail outlets will help sell both riirreni attractions and Gene Autry day,
if contacted enough in advance.
Tie-In Tips: Licensee list is extensive. Up-to-dale listings, plus aid
and injormalion, can be secured jrom Pat Murphy, Gene .^utry
Enterprises, .'J42 Madison .4ve.. Aeic ) orA-.
WAY OF A GAUCHO 20th Fox Rel. Date Oct., "52
SALLY MCntK Mll.l.lNEK't : Famed designer o| Ij.iie,' hats has
created three "Gaucho" style numbers, for sale in department stores nationally.
Backed by display material with film and star credit.
Tie-In Tips: Gene Tierney endorsement and modeling of the millinery
lends importance to local tie-ins in windows and millinery departments.
Check local stores on whether they carry the line, or contact
Sally i ictor. 18 E. Tt^rd. Mew York, lor names of stores and other aid.
YANKEE BUCCANEER IH Current Rel.
SPECIM. THEATRE ACCESSORIES: Fluorescent sectional valance:
-atin auto bumix-r banners: satin ushers' badges: cotton and fluorescent
pennants; skull and bones flag, t'nier fr.im N.ilion.il Fl.ig. H W Jl-i "Si .
New Y ork.
a
." 30X0FFICE :; October 18, 1952

I
NATIONAL PRE-SELLING
GUIDE
Music Promotions
Listed here is a lineup of sheet music and
records of music in forthcoming films or in
pictures fust released which may be used as
a guide for tie-ins or for exploitation via disk
jockeys, radio programs, etc.
Bf.cause You're Mine (MGM)
Additional:
Sheet music available: Four published numbers,
"Because You're Mine," "The Song Angels
Sing" and "Lee-Ah-Loo." from Leo Feist, Inc.,
799 Seventh Ave., New York; "Granada," from
Peer International, 1619 Broadway, New York.
All carry movie tieup covers.
Records available: RCA Victor album, eight of
numerous songs include "Because You're Mine,"
"The Song Angels Sing," "You Do Something
to Me," "Lee-Ah-Loo." "Granada," "The Lord's
Prayer," "Addio Alia Madre" (from Cavalleria
Rusticana) and "Mamma Mia Che Vo Sape."
Air Time Aids
Listed here are recorded star interviews, radio
scripts, and other air time selling aids
available to exhibitors without cost from distributors.
Also NSS TV trailer packages at
the fixed rate.
Assicnmeint^Paris (Col)
Transcription platler, 1.5-, 30- and 60-sec. open
end spots. Order from local exchange: shipped
from New York.
Heware, My Lovely (RKO)
Transcription platter, one-minute and 1,5- and
20-sec. chain breaks, available local exchange.
Eight Iron Men (Col)
TraiiMriplion platter, 1,5-, 30- and 60-sec. spots.
Order from local exchange; shipped from New
York.
Everything I Have Is Yours (MGM)
Transcribed interview, commentary on one side,
commentary eliminated on other side, opens and
closes with the Champions rehearsing a dance
number to piano music with interview between.
Order from local exchange.
It Grows on Trees (U-I)
Intcrriew platter, Irene Dunne, for planting with
comnientalors and disk jockeys. Announcer's
script with each platter.
Also transcription platter,
eight spots, two 60sec., two 20-sec., two 15-
sec. Free from U-I radio department. Universal
City, Calif.
Affair in Trinidad (Columbia)
Tieup with Mojud hosiery and other manufacturers
for "most beautiful legs" contest, with
The Crimson Pirate (WB)
$10,000 worth of prizes nationally and locally,
Records available: "The Crimson Pirate,' Ray to be launched in August. Includes local, regional
and national competition, to be worked
Anthony and orchestra, Capitol.
in cooperation with local merchants. Details can
Everything I Have Is Yours (MGM)
be obtained from: Columbia Pictures, Harry
Sheet music available: "Seventeen Thousand McWilliams, exploitation director, 729 Seventh
Telephone Poles," "Derry Down Dilly," Miller Ave., New York.
-Music, 799 Seventh Ave., New York. "Everything
I Have Is Yours," Bobbins Music, 799 Assignment— Paris (Columbia)
Seventh Ave., New York.
Essay contest for theatre patrons, 100 words
Records available: "Everything I Have Is on "Why I Would Like an Assignment— Paris."
Yours," Billy Eckstine, MGM; Ezio Pinza, Contest is national, offers first prize of Pan-
Buddy Morrow, RCA Victor; Tommy Dorsey, American trip to Paris, week's stay, spending
Decca; Paul Weston, Capitol.
money and wardrobe for two. Can be conducted
locally in two ways: as mere followthrough
of national contest with letters for-
So.MEBODY Loves Me (Para)
Additional:
warded to Columbia home office, or as local
Records available: Movie album, collection of contest tieing in local outlets and representatives
of national manufacturers, and other mer-
songs from the film by Betty Hutton, RCA
Victor. "Somebody Loves Me" and "Mean to chants, with winning local entries only forwarded
for final judging in New York. Open
Me," Frances Wayne orchestra, Decca.
to any patron 16 or older. For further information
or aid, contact Columbia's exploitation
What Price Glory (20th-Fox)
Records available: "Mv Life, My Love," Cindy department, 729 Seventh Ave., New York.
Lord, MGM.
Caribbean (Para)
Tom and Jerry (MGM Cartoons)
Contest in five categories—newspaper advertisements,
lobby displays, theatre fronts, window
Records available: "Tom and Jerry and the
Texas Rangers."
displays and promotion (tieups, ballyhoos, general
exploitation) —thus offering equal prizewinning
opportunities to small-town showmen.
Only theatres playing film before Nov. 30, 1952.
are eligible to enter; closing entry date is December
15. Contestants permitted to submit
entries in any one or more or all five categories.
Each category carries $200 U.S. savings
bond award, making total prize money $1,000.
High Noon (UA)
Tieup with Seth Thomas clocks, with 100 going
to managers conducting best co-op campaigns on j
100-word essay contests on theme "The Most :
Exciting Event of My Life Which
'
Happened
at Noon."
Snows of Kilimanjaro (20th-Fox)
Island OF Desire (UA)
Transcription platter, 20-, 30- and 60-sec. spots, Essay contest open to patrons of any theatre in
open end, special musical effects simulating country— two-week, all-expense-paid vacations
film's African, Spanish, Parisian backgrounds. for two couples at Miami Beach. On playdates
Free from exploitation department, 444 W. 56th before Jan. 30, 1953. Details in ston. this issue. 'I
St. New York.
Information can be obtained from: United Art- tl
ists, contest manager, 729 Seventh .Vve., New
Something for the Birds (20th-Fox)
York.
Transcribed interview. Patricia Neal, 5-min.
platter keyed for disk jockey and chatter shows.
Something for the Birds (20tli-Fox)
Free from exploitation department, 444 W. 56th
Advertising, exploitation and publicity contest,
St.. New York.
with prizes totaling $7,500 in defense bonds,
open to exhibitors throughout the U.S. and
Canada. Based on "best and most productive
Tie-in Contests
campaigns on the picture," with judging by a
panel of exhibitor leaders in advertising and
exploitation. First prize. $1,000 bond. Contest
begins with release of picture in October andl
continues through Jan. 31. 1953, with any theatre
playing the film during that period eligible.
Campaigns may be submitted up to Feb. 15,
1953.
Pick of the Magazines
Listed are current and forthcoming pictures'
chosen by magazine editors for special citations,
or recognition for specific qualities of
merit— material which can be used by exhibitors
for local level promotions, lobby displays andi
advertising copy.
Because of You (U-I)
Movie of the month. American magazine, November.
The Crimson Pirate (WB)
Reviewed and recommended. Seventeen, October.
Fearless Fagan (MGM)
Reviewed and recommended. Seventeen, October.
The Four Poster (Col)
-Movie of the month, .\merican magazine. No
vember.
The Happy Time (Col)
Reviewed and recommended. McCall's, October.'
The Iron Mistress (WB)
Movie of the month, .\merican magazine, NO'
vember.
Just for You (Para)
Reviewed and recommended. Seventeen, OcJ
tober. Full page review with art layout as Mc-
Call's movie of month. October.
Gene .Autry Productions:
litC
Gene Autry Day prize contest, open to any
^ist
exhibitor anywhere, based on the best showmanship
staging of a Gene Autry Day in con-
The Merry Widow (MGM)
»
nection with the playing of any Autry picture Movie of month. Coronet. October.
between June 14 and December 31, 1952. Complete
how to do it aids will be mailed all competing
exhibitors, listing licensed merchandise, Reviewed and recommended, McCall's, October.
Miracle of Oi r Lady of Fatima (WB)
(ta
a!*
radio show, comic books and records, as well
as a personalized star kit with photos, press One .Minute to Zero (RKO) ^cl
Reviewed and recommended, McCall's, Octoberj feed
material. Size of theatre, type of local population
and other similar factors will be considered.
Judges: Officers of Associated Motion
Plymouth .Vdventube (MGM)
Picture Advertisers. All entries, including Movie of the ninnth. American magazine. No-
campaign books and other material, should be vember.
mailed to Pat Murphv, Gene Autrv Productions,
342 Madison Ave., Suite 834, N,Y.C. The Snows of Kilimanjaro l20thFox)
Grand prize: round trip to Hollywood for winner
.Movie of the miuith, American magazine. No-*
tan
and wife (or husband) as guest of .Autry, vember.
or a $1,000 U.S. Savings Bond. Following
prizes of savings bonds are for $500, $250, Son of Paleface (Para)
$100, $,50 and three of $25. Also 10 personalized
Movie of month. Coronet, October.
wallets for additional winners.
The Thief (UA)
Movie of the month. Ameriian magazine, November.
L^
91!.
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10
PROMOTION SECnCi

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Reisman Becomes V-P
Of Kennedy Industries
YORK—Phil Rclstnan Dccame o vlce-
L president of Jo.scph P. Kennedy Industries
Thursday within a few hours after RKO
isd announced hl.s resignation a.s vlce-presllent
In churRe of the foreign department.
iCennedy and Reisman are long-time friends.
Cennedy mulntulas an office at 230 Park
ive.. which manages his varied Investments,
lome of which are closely allied to the film
)uslne.s.s. Kennedy was one of the creators
rf RKO. In 1937 when the Indu.stry was In
(8 early agitation over the approach of
»und. Kennedy and Guy C. Currier. Boston
awyer, took over the Film Booking Office
itudlos, HoUywDod. and early in 1928 revamped
the Kclth-Albee-Orpheum Corp. Into
ladlii-Kiith-Orpheum with Radio Corp. of
i\ni> lie of the principal owners. FBO
wa,'- li I in the process and this put
Ihe big radio group into the sound equipment
field as well as production and disjrlbutlon.
absorption of Pathe exchanges and
Pathe News followed. Reisman was general
( inanager of Pathe Exchange, Inc.. when Ken-
tookover. He was with Universal for
•i vpar nnd a half, starting in August 1930,
lined to RKO in 1931. He began the
\prti..^ion of the RKO foreign department
n 1942.
Kennedy still has some theatre circuit
onnections and widespread investments, but
tas not been conspicuously active in recent
ears in the film field. His banking conlections.
especially with banks connected
irlth film financing, are widespread.
L K. Hawldnson Given New Title
n RKO Foreign Department
NEW YORK—Robert K. Hawkinson, who
as been Phil Reiseman's as-sLstant in the
oreign department at RKO Pictures, was
Iven a new title, that of foreign administralon
manager. He will work under the direclon
of Alfred W. Crown, new head of foreign
iperations.
Crown began his duties late this week. In
uaklng the announcement of his transfer
rem Samuel Goldwyn Productions. Inc.. the
IKO board said it was indebted to Samuel
jOldwyn for "the gracious manner in which
le acceded to the company's request that he
elease Crow'n from his contract."
The statement also said that Reisman's
eslgnation was "received with regret" and
hat he would act as a consultant. The statelent
was received with smiles because it
lad been known immediately after the new
management took over that Reisman had
een asked to return from Europe and that
eneral changes in the department were conemplated.
All Members of Industry Are Asked
To Help 'Now or Never' Tax Fights
PITTSBURGH—Theatre employes as well as exhibitors and managem should
give full support to the "now or never" fight agnlruit dl.scrlmlnatory theatre admission
taxes, Fred J. Herrlngton, Allied MPTO of Western Penn.'iylvania secretary,
appealed this week. The COMPO campaign and the local amusement tax fight are
being directed from the Allied headquarters on Fllmrow. Harry Hcndcl Ls coordinating
chairman here In the national tax repeal campaign. Charles R. Blatt Li dlr.cUng
a "quiet" drive against the enabling act of the Pennsylvania legislature which permits
political subdivisions to enact amu.scment taxes.
Herrlngton states that both efforts are the Indu-stry's top assignments and that
the energies of Hendel and Blatt are exhilarating to tiehold, that exhibitors should
know of the hours and hours they are devoting to their assigned tasks. Herrlngton
urged every person employed In the motion picture Industry to support the national
tax repeal campaign, and to do llkewl.se In the local amu.sement tax campaign In
his legislative district. Full Information Is available at the Allied headquarters. 84
Van Braam St., Pittsburgh 19.
Johnston Again Stresses
Desire for Arbitration
NEW YORK— Eric Johnston. Motion Picture
Assn of America president, emphasized
again Friday (17i his desire and that of the
association to have an arbitration system
started as soon as possible. At the same time
he explained that the draft plan mailed to
exhibitor leaders is for their dLscussion and
the distributors are ready to discuss any
changes they want to suggest.
"Let me repeat again," he said, "what I
have said before—the motion picture producing
and distributing companies want to set
up an arbitration system in cooperation with
the exhibitors. "There is no other industry
project in which our companies have invested
more time and effort during the year. They
are prepared to invest as much more as may
be necessary to reach agreement in a spirit
of earnest goodwill."
Screen Brightness Method
Explained to SMPTE
WASHINGTON—The windup session of the
Society of Motion Picture and Television
Engineers semiannual convention on Friday
(10) heard its screen brightness committee
report development of two instruments to enable
exhibitors to measure effective brightness
of their own screens. The committee recommended
that these instruments be manufactured.
The report emphasized that optimum screen
brightness isn't only how much light is thrown
on a screen, but more importantly the distribution
of light across the screen. With the
aid of the new instruments, exhibitors could
check on and maintain proper standards.
Allied of N. J.
Re-Elects
Snoper Its President
NEW YORK -Wilbur Snaper was reelected
president of Allied Theatre Owners
of New Jersey at the annual meeting T\iesday
1 14 1 held at the Astor hotel. He also
Is president of national Allied. Also reelected
were LouLs Gold and John Harwan
as vice-presidents and A. Louis Martin as
treasurer. William Ba.sU succeeded Haskell
Block as secretary. Harry Sheer was elected
.sergeant at arms, Irving DolUnger national
director and Harry Lowenstein alternate
national director.
A new board of directors consists of
Maurice Spewak, Howard Herman. John
Fioravanti. Herbert Lubln. Jacob Unger.
David Snaper. Henry Brown and the officers.
Ex-officio members of the board are George
Gold, Lee Newberry. Harry H. Lowenstein
and Edward Lachman. A dinner in the evening
at the Latin Quarter was attended by
the wives of the members.
N. J. Allied to Conduct
Survey on Openings
NEW YORK—New Jersey Allied will conduct
a survey to learn how many theatres
in the state are open the usual theatre
hours, how many are closed and how many
are operating part time. The data will be
used in connection with exhibitor complaints
about distributor practices and also to determine
the extent of competition by other
forms of entertainment, such as television.
The unit has promised to support the Will
Rogers Memorial hospital fund campaign by
putting collection cans in its theatres The
annual beefsteak dinner will be held December
10 at the Ritz restaurant. Passaic. N. J.
111 mi>^

PROJECTION AND SOUND SYSTEMS
J
CENTURY HAS IT
CENTURY has more desirable features than any other equipment. You
will find no "gadget improvements" on CENTURY equipment—everything
is scientifically arrived at—to give you full dimensional reproduction
of picture and sound, with trouble-free operation.
HIGH EFFICIENCY MECHANISMS. CENTURY proiectors require almost
no maintenance. They contain fewer ports (10 gears where others require
up to 23) in simple arrangement so that stress and wear are at a minimum.
Fewer gears and shafts mean less trouble, lower maintenance, less vibration,
sharper pictures . . . finer projection.
CLEAN, TROUBLE-FREE OPERATION. CENTURY has reduced lubrication
headaches. There are no oil sprays or oil baths to mess up film and
projection room. Oil-less bearings and glass-hard steel gears rule out
bindups.
MAXIMUM LIGHT PROJECTION. CENTURY design fully utilizes the
advantage gained from the use of highpower arc lamps and high speed
lenses.
ENGINEERED SOUND SYSTEMS
CENTURY sound systems are designed to meet your
needs—present and future. They give you the best
that modern science can offer.
UNIT PRINCIPLE DESIGN. Each CENTURY installation can be selected to meet
the physical or financial requirements of any theatre or drive-in.
AWARD-WINNING SOUND QUALITY. CENTURY sound reproducers feature
the famous hydro-flutter suppressor, exclusively—winner of an Academy Award
because it is a "fundamental improvement in film drive" and "results in improved
quality in the theatre". (Citation of the Academy of Motion Picture Arts and
Sciences). CENTURY sound has unusually high fidelity due to the low flutter
obtainable with CENTURY sound reproducers.
CENTURY W3
Amplification System with
A.C. Exciter Supply
SIMPLIFIED OPTICAL SYSTEM. CENTURY sound reproducers employ a highefficiency
straight-through optical system. No mirrors or prisms to fog or tarnish.
Amplification requirements and noise interference are reduced.
MECHANICAL ADVANTAGES. Quick threading; oil-less bearings; interchangeable
unit construction, simplified service; standardized design for
use with any standard make of projector or pedestal.
CENTURY W5 Ampliflcolion
System — 200 — 400 watts
(Duo power Amplifiers
Rack Mounted
CENTURY V/S
Amplification System with
O.C. Exciter Supply
-SOLD BY-
AMUSEMENT SUPPLY CO.
341 West 44th St.
ALBANY
New
THEATRE SUPPLY
York
CO.
18, N. Y.
443 North Pearl St.
J. F. DUSMAN COMPANY
Albany 4, New York
12 East 25th St.
Boltimore 18, Maryland
PERKINS THEATRE SUPPLY, INC.
505 Peorl St.
Buftolo 2, New York
LITTLE
MACHINE CO.
1114 Central Ave.
Charleston, West Virginia
BOXOFFICE October 18, U

I
avorable
'
^ter
I
pe
I NEW
]
The
I The
IL.
Bonxo
Ms
«i'e
ed
II
less
lubrict-
»p film OK
IS rule
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iki
Park Avenue Theatre
[s Leased to a Bank
YORK- The Park Avenue Theiilrc.
lulll by the lute WalU-r Rende In 1946. ha.s
leen Icu.scd to "an Important local banklnx
nstltutlon" for a two-year term, starting
iJovenibcr 1. according to Walter Reade Thcitres.
The lease provides for the conversion
If the theatre Into banking quarters and
[fflce space for the lessee until a new buUdlig
Is erected for the bank.
terms of the lease Include an annual
Jental "in excess of $100,000." but the detolon
to lease was based not only on the
ental price but on several conditions which
laced the Park Avenue In a continuing uncondition
where It was unable to
ob
ompetc for outstanding foreign films on
qual terms with similar theatres. Walter
teade Jr., president of Walter Reade Theares.
said. The motion picture operators and
vibu
tagehands unions required the theatre to
Syilini «*
iiPfly
Ire six projectionists, although the hou.se
eats only 580 persons, and one stagehand,
Ithough there is no stage.
Reade Jr. expressed the hope that the
ttrk Avenue will again be utilized for films
Iter the two-year lease "If general buslne.ss
onditions will have settled down .so that
lore favorable union agreements and a
reater flow of fine foreign films" will have
ome about. The equipment, seats and fur-
Ishings win be stored on the premises while
he bank Is a tenant, he said.
The Park Avenue was opened in Novemer
1946 as a reserved-seat theatre but wa-s
rented to U-I. which u.sed It as a showjase
I
for J. Arthur Rank pictures, including
long run of "Hamlet." until Reade Thea-
I Ires again took It over in the fall of 1950
Ind showed art house product. The current
ilcture. "The Amazing Monsieur Fabre." now
1 Its sixth week, will continue through
October 31.
circuit's new Baronet Theatre, two
jlocks east on 59th street, is in a more fat
lorable position than the Park Avenue to
I lompete with other east side first runs for
I preign films, Reade jr. said.
benefit Opening on 27th
NEW YORK—"The Promoter," J. Arthur
itank comedy, will have a benefit opening at
|i
lie Fine Arts Theatre October 27 under the
uspices of the Fresh Air fund. Valerie Hob-
Dn, one of the stars of the film, will make
I)ersonal appearance. Reserved seat tickts
are priced at $5.
Jhristopher Award to 'Ivonhoe'
NEW YORK—MGM has been awarded the
hristopher medallion for "Ivanhoe," the Oc-
>ber selection. The awards were made forlerly
on a yearly basis. Now they are being
lade monthly.
Columbus Holiday Boosts
Radio City Above Previous Week
NEW YORK—The combination of the
Columbus day holiday and pleasant weather
brought out hordes of theatregoers and
boosted buslne.ss In the Broadway first ruas
to the extent that many holdovers had bigger
gro.s.ses than In the preceding wcek.s.
Two new Technicolor pictures. "Just for
You" at the Capitol and "The World In His
Arms" at the Mayfalr, had strong opening
weeks and two Technicolor musicals. "Because
You're Mine" at the Radio City Music
Hall and "Somebody Loves Me" at the Roxy.
did belter In their third weeks than In their
second weeks. Also holding up well were
"The Snows of Kilimanjaro." In Its fourth
big week at the RIvoll: "Son of Paleface," In
lUs second week at the Paramount, and "The
Merry Widow." In its third week at Loew's
State. All of these are Technicolor pictures.
"This Is Cinerama" was again packed to
capacity In its second week of re.served-seat
performances at the Broadway and the reissue
bill of "The Last Laugh" and "The
Cabinet of Dr. Caligari." both silent films,
did the biggest buslne.ss at the Baronet since
Walter Reade Theatres took over the house
more than a year ago. "Savage Triangle,"
French picture at the Paris, had a big second
week.
"The Four Poster," which opened at the
Sutton and Victoria October 15, followed a
28-week run for "The Man In the White
Suit" at the former house and 11 weeks for
•Adventure in Trinidad" at the latter. Others
that opened during the week included "The
Thief," "O. Henry's Full House" and "The
Golden Hawk."
(Average Is 100)
Astor The Mirocle o» Our Lody of Fotimo (WB),
8fh wk '00
Boronet The Lost Lough (Classic); The Cobinet
of Dr. Coligori (Clossic), reissues 150
Broadwoy This Is Cincromo (Cineroma), 2nd wk.,
reserved seats
50
J
Copitol Jusf for You (Para) 140
Criterion One Minute to Zero RKO), 4th wit... 1 05
Fine Arts The Stronger in Between (U-i), 8th
„k '00
55th Street flowers of St. Francis (Bursfyn) . , . .
100
Globe Lure of the Wilderness (20th-Fox), 2nd wl

. . . Russell
. . . Ben
. . William
. . Arnold
. . Dolly
. . Mike
. . . Stan
. . Jack
. . Kenneth
38 BOXOFFICE :: October 18, 195J
i
. . William
;
day meeting in Chicago.
Hugh Owen, eastern-southern division manager,
wound up a week-long meeting at At-'
lanta Friday (17) and will meet with the east-
em representatives of his territory Tues-j
day (21).
Al Kane, south central division manager
has been meeting at Dallas, Eind J. J. Donohue,
central division manager, and Howarc'
Minsky, mid-eastern division manager, havi
been meeting in Chicago and Philadelphia
j
|
BROADWA"^
llrthur B. Krim, United Artists president,
.
left for Hollywood. He will return east
before the end of October . . . Dore
MGM vice-president in charge of
Schary,
production,
returned from Washington accompanied
by Howard Strickling, studio publicity head
V. Downing, president and managing
director of the Radio City Music Hall,
returned from the coast, where he viewed 19
pictures from various companies for possible
Music Hall showing Jacobs has
resigned as sales manager of Discina International
to join Peter P. Horner in Union
Film Distributors as vice-president in charge
Arthur Jeffrey, former advertising
of sales . . .
manager for Warner Bros, and more
recently exploitation manager for Eagle Lion
Films, has been named public relations director
of Magazine Management Co. by Martin
Goodman, publisher.
Phyllis Kirk, featured in Warner Bros. "The
Iron Mistress," is in New York for a visit
after making personal appearances in connection
with the opening of "Springfield
Rifle" in Springfield, Mass.
Gabor returned to
. .
New York via
. Zsa Zsa
BOAC airliner
after completing her role opposite Jose
. . .
.
.
Ferrer in "Moulin Rouge" in Europe
Walter Catlett, screen and stage comedian,
is a guest of the Lambs club for three weeks
and was honored with a Walter Catlett night
October 11 Schallert has completed
his role in "The Jazz Singer" for
Warner Bros, in Hollywood and is in New
York en route to London to .study dramatics
under the Fullbright Fellowship from the
U.S. State Department Haas and
O. E. Haase have gone to Hollywood to complete
their roles in Alfred Hitchcock's "I
Confess" for Warner Bros.
Mrs. Marvin Schenck, wife of the MGM
studio executive, came in from the coast
for a brief vacation . DiLisio of
MGM's publicity department returned from
a business-vacation trip to France and Italy
Kalmenson, Warner Bros, distribution
vice-president, became a grandfather for
the second time October 12 when a son Donald
was born to his daughter, Mrs. Bert
Levine, at Mount Vernon hospital . . . Morris
Alin, editor of "Progress," Universal house
organ, became a father for the second time
October 10, when Mrs. Alin gave birth to a
son Robert David at the same hospital . . .
Gene Johnson, secretary to Nathan Halpern
of Theatre Network Television, will be married
to William E. Howard of Clark Equipment
Co. November 1 at the St. Bartholomew
church.
. . . Leaving
Phil Reisman, vice-president in charge of
foreign distribution for RKO, returned from
a tour of European branches
for Europe were Frank Lloyd, Hollywood producer-director,
and Roger Rico, former star of
the Broadway musical, "South I>acific" . . .
William M. Pizor of Lippert Pictures returned
from a European trip and left for California
for conferences with Robert L. Lippert
Laurel and Oliver Hardy, who
have been making pictures m Fi-ance, and
Valerie Hobson, British film star, who is
here to help promote "The Promoter," her
new J. Arthur Rank picture for U-I release,
arrived from Europe.
Hugh Owen, Paramount eastern-southern
division manager, and assistant Al Fitter
went to Atlanta October 15 for a week-long
series of meetings with branch, sales and
booking managers of southern exchanges . . .
Douglas T. Yates, vice-president of Republic
International Corp., is visiting Winnipeg and
will make stopovers in Calgary, Vancouver
and Toronto before returning to the home
office late in October ... Will Conner, general
manager of John Hamrick Tlieatres,
Tacoma, Wash., was here on business . . .
Harold G. Harris, MGM Detroit booker, vacationed
in New York . Hai-ris, film
buyer for Walter Reade Theatres, and Mrs.
Harris are vacationing in Florida and will
return October 20.
Harry Mandel of RKO Theatres sailed with
Mrs. Mandel on the Nieuw Amsterdam for
a vacation cruise . . William Pine, producer
.
for Paramount, and wife left on
an
. . .
extended business and vacation trip to
Europe Jack Davis, British film executive,
sailed for home after four months in
the U.S. and Canada . Leach,
. . . Eddl
financial adviser to the J. Arthur Rank Or]
ganization, flew in from London aboard thi
BOAC Monarch . Perlberg, co!
producer with George Seaton of Paramount'
"Little Boy Lost," returned from Paris, wher
half the picture was completed
Albert, who completed "Roman Holiday" fo
Paramount in Rome; Herbert Coleman, as,
sistant director on the picture, and Charle
Woolstenhume, business manager of the filnl
unit, got back from Europe.
'
Paramount Division Heads
Hold Meetings in Field
NEW YORK—Five domestic division sale)
managers of Paramount are holding meeting:
with their branch and booking managers anci
salesmen as a followup of the recent three-',
respectively.
George Smith, western division manager
|
held four separate meetings—Los Angeles.
San Francisco, Salt Lake City and Seattle.
m
.1*
51"
:M
_m
:*
sin
M
US
Btl
- \l
S. Barret McCormick Speaks
j^.
To Advertising Students L^
NEW YORK — Advertising, publicity ancjlsc!
exploitation men should understand each
other's field rather than simply specialize
their own, S. Barret McCormick, RKO advertising
director, Thursday (16) told students
taking the showmanship course of thl
Associated Motion Picture Advertisers. H«
said there are too many persons In the industry
who know only one branch of it
McCormick said the industry is a great
industry and will continue to be one for "
long time to come. He said its tradepapen
are "unequaled" in any other industry, and
that trade advertising is an important
medium of information about product and
that it "spurs the Imagination and sense ol
showmanship" of the exhibitor
in
Reservations End Nov. 15
For the Pioneers Dinner
NEW YORK—Reservations for the Motior ^
Picture Pioneers Jubilee dinner will be closeo
November 15 because of the flood of reserva-( i
*
tions that have come in. The dinner will bti
held at the Hotel Astor November 25.
The dinner will be in honor of N. J. Blumberg,
chairman of the board of Universal-International.
George Jessel will be toastmaster rj
and Ned E. Depinet will be chairman
GREETS ITALIAN FILM DELEGATION—Murray Silverstone, president of 20th
Century-Fox International Corp., greets Italian film representatives upon their arrival
in New York last week for the Italian Film Festival week. Left to right: Eitel Monaco,
president of the National Ass'n for Cinema Industries; Mrs. Eitel Monaco; Silverstone;
Nicola De Firro, director general of the Italian Government Entertainment Industries
Bureau; Miss Donatella Piccioni, daughter of Attilio Piccioni, deputy prime minister
of Italy and secretary to Monaco; Gui-seppe LaGuardia; Italo Gemini, president
of the Italian General Ass'n of Show Business, and Massimo Gemini, nephew of Italo
Gemini.
Signs for British Films
LONDON— J.
Milton Salzburg, president ofl
Pictorial Films, has signed a contract witb|||
Toy Town Producers in England for a serle
of 18 color puppetoons for worldwide distrl^
bution. He al o has obtained distributio
rights to five color cartoons produced by Brib
ish Animated Films.
Sixty per cent of the 250 films approved for
exhibition in Germany during the first half
of this year were U.S. films.

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Honored by Trade
YOFIK-Morc than 300 rcprescntHtlves
of the ncwspiipcr. miiKiizlne, tradcpiipcr.
radio and television fields attended a cocktail
mrty given for LilU Palmer and Rex Harrlhon,
stars of "The Pour Poster," Stanley
Kramer production for Columbia release, at
ihe Pierre hotel October 14.
The picture opened at the Victoria on
'Broadway and the Sutton, art house on east
:'h street, the following day. The Broadtv
stage production of "The Four Poster."
iiring Betty Field and Burge.ss Meredith.
ill celebrate Its first year at the Barrymore
jrheatre late In October and Is continuing,
Jie first time a stage and .screen version
be playing simultaneously.
.vill
huge cake in the shape of a four poster
Gwas
the center of attraction at the party,
I It was pre.sented by Columbia to the
garrisons in honor of the acting team's tenth
(vedding anniversary. Others w-ho attended
^ere Danton Walker. Jinx Falkenburg, Earl
Wilson. Thyra Samter Wlnslow. Leonaid
U,yons. Radie Harris. Sid Cae.sar. John Ma.son
3rown. Faye Emerson and Skltch Henderson.
Robert Montgomery. E>ave Garroway. Ruth
Srlcson. Maggi McNeills and Bennett Cerf.
[JA Drive Leaders Dallas,
Cleveland and Buffalo
YORK—Dallas. Cleveland and Bufalo
exchanges held the lead in the fourth
wek of the third lap of the United Artist-s
Jill Heineman sales drive, according to Max
Dallas is tops in the first group. Cleveland
n the second and Buffalo in the third. San
Prancisco, St. Louis and New Haven are
unnersup in each group.
\ .
NEW
Over-all standings at the end of the 16th
reek put Dallas. New Orleans and New
laven in first place in each of the three
roups.
The drive began June 15 and will end
lecember 5.
prrainger Reports on Runs
5et by 'The Quiet Man'
YORK—James R. Grainger, Republic
SI? xecutive vice-president in charge of sales.
!. Youngstein, vice-president and drive capaln.
erriltit'^noodofreit
eported (15) on holdover busl-
t dinner
r-
reeks at the Capitol Theatre here and was
into2s.
I of N.J B^ol
Dtering its fourth week at the Paramount in
irooklyn.
Oniveta;-'
llbetoi»' The picture was entering its ninth week at
itlantic City, fifth week at Miami, Baltimore,
Ilnneapolis, St. Louis and Philadelphia;
lurth week at Pittsburgh and third week at
'ilins
Washington, D. C.
tonlrst:
J
land to •;
(Otldiide i-'
led **:
ited a picture for mature audiences and one
lat is especially worth seeing in the October
I issue of the weekly guide to motion picires,
published by the National Board of
IBS
«view. "The Magic Box" (Mayer-Klngsley>
ess and extended runs of pre-release openigs
of "The Quiet Man," which ran seven
Review Board Rates Two
NEW YORK—"The Four Poster" (Col) is
rated a
family picture.
MISIC HALL K.XKCITIVK VL>iITS ( OAST— Kussell \. Downing isetond from
left), exe«'Utivr of New York's fumed Kadio City .Music Hull. Mii.s u rrrrnt Holl>»o»d
visitor, taking un advance Band«'r ul fall und winter reU-a.so from the major companies.
Here he is at Paramount with (from left) Don Hurtmun. in churgr of production;
Tony Curti.s, starring in "Houdini"; .Mrs. Downing und (porRp Marshall, the
"HoudinI" direi'tor.
William Gaxton Elected
Shepherd of the Lambs
NEW YORK— William Gaxton. a former
Shepherd of the Lambs club. New York actors
fraternal organization, has been again elected
to the post, replacing Bert Lytell. who has
been Shepherd for the past five years and
declined to run again.
Fred Waring, also a former Shepherd, has
been elected Boy, replacing Walter Greaza.
Other officers elected to one-year terms were:
Bobby Clark, corresponding secretary; Herman
Phillips, recording secretary; James Meighan,
treasurer, and Harold Hoffman, librarian.
Named to three-year directorships were: Earl
Benham. Jo.seph S. Buhler, Harry Hershfield,
Conrad Nagel and Leo Solomon.
Fine Arts Denied Request
For 'Henry' Injunction
NEW YORK—Application in Supreme
Court here by the Fine Arts Theatre for an
injunction barring "O. Henry's Full House"
from opening at the Trans-Lux 52nd Street
Theatre was denied Thursday (16) by Justice
Morris Eder. Twentieth Century-Fox and the
Trans-Lux Lexington Corp. were the defendants.
The charge had been made that a first
run contract had been signed with 20th-Fox.
Monroe E. Stein, counsel for Fine Arts, said
he will press for a trial of the issue, with
the amount of damages to be decided later.
Arnall on Speaking Tour
For Adlai Stevenson
WASHINGTON—Ellis Arnall. president of
the Society of Independent Motion Picture
Producers, began Saturday (18) a ten-day
tour of eight states in behalf of the presidential
candidacies of Gov. Adlai E. Stevenson
and John Sparkman. He will speak in
Ohio, Michigan, Illinois, Indiana, Wisconsin,
Iowa, West Virginia and Georgia. At the
end of the tour he expects to attend a meeting
of the SIMPP distributing committee In
New York.
Requiem Mass Is Offered
For Frederick R. Ryan
NEW YORK—A requiem mass was offered
for Frederick R. Ryan, 73, for many years a
member of the board of Republic Pictures.
Friday (17) at St. Vincent Ferrer church and
burial was in Calvary cemetery. He died two
day previously at his home. 91 Central Park
West. He was a specialist in corporation law
and in the fields of motion picture and petroleum,
and a member of the Ass'n of the Bar
of the City of New York, New York State
Bar Assn. Phi Beta Kappa, Bankers club
and U.S. Catholic Historical Society.
His wife. Mrs. I.sabel G. Ryan: four sisters.
Mrs. Emma Purmort, Mrs. Lillian Farren,
Mrs. John H. Ryan and Mrs. Louis F. KroUmeyer,
and three stepchildren survive.
New York Mirror to Run
Theatre Directory Ads
NEW YORK- After
numerous conferences
with Independent Theatre Owners Ass'n representatives,
the New York Daily Mirror has
agreed to run a daily theatre directory. It
started Wednesday (15). About 40 theatres
are participating at the start. Each gets
two lines acro.ss two columns daily under a
heading which reads: "Neighborhood Movies."
A similar directory was started by the New
York Post last April. The original number
of theatres had doubled since that time. Negotiations
are under way in an effort to induce
other New York papers to take up the idea.
Local H-63 Seeks Strike
At Pathe Industries
NEW YORK— Motion Picture
Home Office
Employes. Local H-63. lATSE, has peUUoned
Richard F. Walsh. lATSE international president,
for permission to call a strike at Pathe
Industries, according to Russell Mo

a
. . Setting
. . Gene
—
L B A N Y
•The Colonial, cIo;ed for the past year, has
been leased by Malcolm Atterbury for his
1952-53 stock season. Wander & Wander, Albany
realtors, announced that negotiations
had been completed with the Atlas Television
Corp. of New York City, headed by Dr. Henry
Brown. Brown operated the Colonial as an
art house for a time after he bought it. The
lease includes an option to purchase the building,
Joseph Wander said . . . Hellman's Paramount
and Royal held Columbus day matinees,
opening at 12:30 and starting at 1, with
one hour of cartoons and two features.
Poor mail order response to advertisements
for "Carmen" by the London Opera Co. led
the management of Warners' Strand to cancel
the performance scheduled for September
21. It was the second time in less than a year
that "Carmen" had been booked and blacked
out at the theatre. The Variety Club arranged
for a date last spring, but rubbed it out after
only a few tickets had been sold . . . The
week's engagement of "The Miracle of Our
Lady of Fatima" at the Strand at $1.10 top
rolled up a gross sufficiently large to give the
green Ught to a second week in the 1,950-seat
house. Manager LaFlamme reported that
about 2,000 student tickets, sold through
Catholic schools at 50 cents, had been turned
in through Sunday and more were expected.
Walter Reade's Broadway at Kingston and
Fabian's Erie at Schenectady have booked the
Slavenska-Franklin ballet for one-night
stands. The Kingston stand will be October
Representative Leo W.
29 at $3.60 top . . .
O'Brien, who addressed a recent dinner of
the Variety Club, was praised by President
Harry S. Truman and U.S. Senator Herbert
H. Lehman during a 30-minute stop which
the President made here. He spoke to the
Union station platform audience of 8,000 or
10,000. Senator Lehman commented O'Brien
was a great newspaperman and he is a great
congressman in Wa.shington. The ex-political
writer in his Variety Club talk blasted the
inequity of the 20 per cent admissions tax.
A back ailment confined Pat Patterson, Leland
manager, to his home several days.
George Lourinia came in from the Saratoga
Drive-In, Latham, to sutetitute, leaving Mike
Matchiro, assistant at the ozoner, which closed
October 13 . . . Bob O'Hara has been pinchhitting
at the Cohoes while George Seed
exercised over-all supervision and directed
publicity for the Saratoga and Mohawk driveins.
Irwin miman manages the Mohawk.
A warm tribute to the Colonie police department
was voiced by George Lourinia,
manager of Fabian's Saratoga Drive-In at
Latham for several seasons and a drive-in
manager in the town of Colonie for 12 years.
"The Colonie police give unexcelled cooperation,"
he said.
"Any time you want them—for
trouble in an outdoor theatre, for protection
40
When Ifcu
Veet/
\ SPECIAL TRAILER
'GOOD' and FAST
i
GOOD OLD DEPINDABLI
FILMACK
CHICAGO 5, 1 317 S. WABASH AVI.
NEW YORK 36, 630 NINTH AVE.
on trips to the bank with money, for any
other necessary purpose—they respond
promptly and operate effectively. I can't say
too much for the force of 24, headed by Chief
Armstrong. Colonie, the largest town geographically
in the state, extends from Crescent
bridge to a boundary south of the Albany-Schenectady
road. Its police force
covers both the Saratoga and Mohawk driveins."
A holdover of "The Miracle of Fatima" for
a second week at the Strand was announced
Monday night by Zone Manager Charles
A. Smakwitz. Expressing pleasure with the
grosses registered and the audiences attracted,
Smakwitz said they warranted extension
of the run. He reported that the
Columbus day matinee business was "terrific."
Jack Goldberg, MGM manager, was to accompany
Herman Ripps, eastern division assistant
sales manager, to the Schine circuit
offices in Gloversville. Goldberg said that
Kallet's Uptown, Utica, will be the second
theatre in the exchange district to exhibit
"Ivanhoe" on a prerelease engagement. It
will open there October 30. Fabian's Palace,
Albany, was the first to show the spectacle
at $1.10 top. Business at the Palace was very
The annual Variety
good, Goldberg said . . .
Club crew election will be held at the Clinton
avenue rooms the evening of November
24, Chief Barker Nate Winig announced. The
11 -man board will then elect new officers.
.
. . .
Clarence Dopp said he plans to relight the
Hollywood, Frankfort, in about a week. It
has been dark for four months. The house
will open on a part-time schedule, exchangemen
reported dates here were
Morris Slotnick, Waterville and Oriskany
Falls; Sylvan Left, Utica and Watertown:
Clarence Dopp, Frankfort and Northville
Patronage at the Black River Drive-In,
Watertown, has been excellent this season,
according to Sylvan Leff. Utica, where Leff
operates three indoor theatres, is "quiet."
Adding that the level of grosses in the automobiler
has been on a par with that of 1951,
Leff said he would keep it open imtil November
1.
Jack Baker's "Asylum of Horrors," stage
and film show, will play the Strand, Albany,
October 24 at 11:30 p. m., for $1 admission.
A solid boxoffice attraction, it usually has
been presented here around Halloween The
unit also is booked into other Warner Theatres
upstate . Vogel, former Universal
branch manager and now upstate representative
for the Woolmaster sports clothes
line, dined with Variety Club members. He
said that business is "fine."
The hurricane of November 1950, which
blew part of a wall from the ruins of old
Harmanus Bleecker Hall onto the roof of the
20th Anti-Aircraft Battalion armory on
Washington, stormed a $9,776.73 suit by the
state of New York against Fast Tlieatres,
Inc., Fabian subsidiary. The state alleged
it cost that amount to repair the armory roof
after the mishap. It claimed "negligence and
trespass." The defendant replied the accident
was "an act of God," for which Fast
Theatres, Inc. was not responsible. The unusual
case is on the supreme court calendar,
for trial in the near futiu-e.
Albany TOA to Consider
Joining in ISnun Suit
ALBANY—Theatre Owners of Albany will
meet in the offices at 100 State St. here
Wednesday (22) at 1 p. m. to discuss the recent
national TOA convention in Washington,
the COMPO campaign for repeal of the
20 per cent federal amusement tax, the position
of TOA on the government's 16mm
suit, arbitration and possible state legislation
affecting the industry.
President Harry Lamont called the meeting
and Louis A. Sumberg, executive director
sent out letters of invitation this week.
One of the questions to be decided is w:
course the local affiliate thinks the nationsJ)!
group should pursue in the 16mm lawsuit.
Arbitration also will be discussed and there
will be more specific consideration of area
activity in the COMPO drive.
SYRACUSE
Tyjanager Sol Sorkin of RKO Keith's se
cured complete cooperation of the twi
Catholic leaders of the diocese of Syracuse;'
Monsigneur Callaghan, superintendent of
parochial schools; the Catholic Sun, all radio
and TV stations and of the Herald-Journal
and Post Standard for carrying the message
of "The Miracle of Oiu- Lady of Fatima'
to the public. A parochial school contest
on "Why I would like to visit the shrine,'
netted one winner a $25 savings bond and
the $2 book, "Tlie Shepherds of Fatima," to
runners up. A local priest. Rev. Robert Aj
Handlin, had visited the shrine and has been
giving talks throughout the city to tell people
about it. He also appeared on radio and
TV.
Barry Ghezzi, assistant manager at Schine
Eckel, sent a clever "notice" to his boss, re^
gional director Harry Unterfort of Schini
Theatres, last week. He typed a formel twO'
week notice of resignation, stating he had
"been offered promotion and a better joh
with the best organization in the country."^
He enclosed his "greetings" from Uncle Sam;
He leaves this week after induction.
Mrs. Max Rubin, wife of the Eckel man-:
ager, was called to Buffalo last week by thi
death of her brother-in-law, Harry Yette,;
. . . When'
manager of the Riverside Theatre in that'
"O. Henry's Full House" wa.s drawing
city . . .
record crowds at the
Eckel
"Lure of the Wilderness" opened at Para-'
mount, pretty girls handed out handbills^
from a truck parked in front of the theatre.' sa I
Papier-mache alligators and denizens of tha
swamp made faces at the crowds fro;
safe anchorage on the truck.
Harry Yette, Longtime
Schine Manager, Dies
BUFFALO—Harry P. Yettes, 48, man;
of the Riverside, neighborhood, a Schine(B(J
house, died after suffering a stroke whlW
returning to his home from the theatre lastl
Saturday (UK He had been employed byl
the Schine circuit for 25 yeai's, 21 of them asi
manager of the Riverside. He was a memben
of Variety Tent 7 of Buffalo, Temple Emana
El and the Riverside Businessmen's Ass'n.
Yette is survived by his wife; two daugh-1
ters, Mrs. Gerald Rlessen and Susan Yette;i
a brother and four sisters.
BOXOFFICE :: October 18. 1952(
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Brandt Brothers Buy
Lake George Resort
ALBANY—The Brandt brothers, operators
of a New York theatre chain, have added to
their Lake Oeorge holdliiKs by the purchase oJ
the exclusive Arcade Country club at Hague,
sale was made through Wander & Wander.
Albany realtors, who did not dl.sclosc the
price. It had been held at $500,000. The property,
located 16 miles from the Sagamore
hotel, which the Brandts acquired several
years ago. consists of main hotel buildings.
Individual cabins, a golf course, tennis courts,
a dining hall seating 500. a sand beach, a boat
house and other facilities. Featuring rustic
architecture, the resort has accommodatlon.s
for 300 guest,s and for a staff of 100. About 80
stand on the 200 acres.
from Lake George stated the new
were considering use of the property
Rs a boys camp. This, however, could not
t)f r irilirmed. The title was transferred from
Jo.H'pli Lowe and his sister-in-law. The Lowe
had owned the club since it was built
40 years ago.
Variety Club Committees
Ncaned for Kennel Show
ALBANY—Committees for the Variety
Club participation in the Albany Kennel
club show at the state armory November 8
have been named by Co-Chairmen Charles A.
Smakwitz and Arthui- J. Newman. Serving on
the ticket committee are Chief Barker Nate
Winig. former Chief Barker Harry Lament
and Sylvan Leff. The concessions committee
includes Jules Perlmutter and George
jSchenck.
Program advertising is being handled by
AJ Kellert. Harold Gabrilove, Dave Marks
land Arthur Herman. Jack Olshansky will
have charge of booths and displays. Sid
Urbach acts as treasurer. The Variety-Albany
Boys club summer camp will be the beneficiary.
Tickets are scaled at 60 cents and
1.20. More than 700 registered dogs will
be shown.
Lazar Circuit Taken Over
BUFFALO—The management and operation
of the Lazar (formerly Darnelli circuit,
With theatres in New York. Virginia. Ohio,
Kentucky and Maryland, have been taken
over by Elmart Theatres, Inc., according to
Elmer F. Lux, who will be president and
general manager of the new corporation. Lux
was vice-president and general manager for
Lazar. The other officers are: Howard
Antevil, Gloversville, vice-president, and
George Kubick, Albany, secretary-treasurer.
The Lux offices will remain in the Walbridge
building.
Louis Lazar, who had been president of
Lazar Theatres, is retiring from the exhibition
business.
Buster Crabbe Aids Palsy Drive
NEW YORK—Buster Crabbe, action star.
was emcee Friday il7i at a Variety benefit
show for United Cerebral Palsy Ass'n of
Queens at the Jamaica high school auditorium.
Proceeds went to aid expansion of local
service of palsied children and to help develop
a program for palsied adults.
BUFFALO
l.rurold Bcnnrtt, manager ut New York City
for National Screen Service, ha.s been
appointed manager of the local office. Jack
Goldstein, manager here for many years,
remains as sales miuiager. The NS8 office
has been moved from the first to the third
floor of the Film building at 505 Pearl, from
where all advance feature trailers will be
sent to cities In this area. Thi-M- formerly
were shipped from New York.
Arthur Dyball. 29. a.sslstant manager of the
Northwest Drive-In at Etoblcoke. Ont., was
arrested here the other night by two local
detectives and returned to Toronto by police
of that city. They said Dyball was wanted
for the theft of $1,400 and bonds worth $500
from the theatre where he was employed.
The detectives said Dyball had $702.17 when
arrested. He said he had thrown a money
bag containing checks and cash from the
jeep as he drove along the Queen Elizabeth
highway from Toronto to Niagara Falls.
Wepman has resigned as assist-
Edward J.
ant program manager at WBEIN-TV to devote
his full time to the production of TV,
industrial and educational films, and to newsreel
coverage in western New York for Telenews,
Fox Movietone and Paramount News
Charles B. Kosco, manager at
services . . .
20th-Fox, reports a capacity turnout for
his trade screening of "Night Without Sleep"
Joe Lebworth,
and "Way of a Gaucho" . . .
20th-Fox exploiteer, was in working on "The
Snows of Kilimanjaro." with Arthur Krolick
SHOWMEN'S TRADE REVIEW
Minister Writes
Review of Movie,
Hits Front Page
When a movie review makes the front page
of a newspaper-that ought to be trade news.
And when the review, covermg a picture
which deals with the impact of religion on a
community, is not only written by a cl^rgym^but
is recommended by the same clergymanwell
again that ought to be trade news.
something which comes
For such a review is
naturally or doesn't come at all. and something
which few expert planters could reasonably
hope to come up with.
.,..„;„ «,„,
Such a double score is chalked up in fav,
of Astor Pictures' Country Pf ««": -J"
made the front page of the Fountain 1.
S. C. Tribune, with a review written by l«v
S R. Glenn.
Rev Glenn who saw the film with a
of ministers at a Fountain Inn theatre
Country Parson," to be human in
showed the difficuhies of those who.
fight their battles without '
He found it to be f
mspii
_^
m?i
sequences, citing the sc^lL Hll -^T^ich wojfers
building the church sang at Om r *'5r)^
And he found it to bt£'whoresomfi^
"The Christian home." Ill PlULirHhe Church
and the Holy Bible are given a Pl=« °f/"PJ^=
and dignity in the story of y°""B P»^^e[„~""
as h- rides into churchless, Godless Norwald.
Ku'rther. he found it good entertainment
and Charlie Taylor at OPT headquarter*.
The picture will open October 22 In the Center
Theatre at advanced prlcex.
Menno Ilykntrs put on a opeclal matinee
Columbus day In hb Glen theatre In Wll-
Itamsvllle and offered a feature, ten Technicolor
cartoons and two Three Stoogei comedle.s.
Menno had almost all the kld.

Curtain at 8:40 Series
For 6 Reade Theatres
NEW YORK—The Curtain at 8:40 program
of foreign films for smaller communities
devised by the Walter Reade Theatres last
spring, will be a regular pai't of the circuit's
program in six New Jersey and New York
theatres this fall.
The fall series will play in four theatres
which tested the program last year, the
Carlton, Red Bank, N. J.: The Paramount,
Plainfield. N. J.; the Kingston, Kingston,
N. Y., and the Community, Saratoga Springs,
N. Y. In addition, the series will play the
Community. Morristown, N. J., and the Community,
Toms River, N. J. With the exception
of Kingston, which will present the
program on four Tuesdays, starting October
21, the theatres will hold Curtain at 8:40
on four consecutive Wednesdays, starting
October 22 and concluding November 12.
The opening picture will be "The Lavender
Hill Mob," U-I British-made film starring
Alec Guinness, and the others will be "Under
the Paris Sky," French-language film released
by Discina International; "Rasho-Mon,"
Japanese picture distributed by RKO, and
"Somerset Maugham's "Encore," distributed
by Paramount. Shorts to be shown on the
programs will include "The Story of Van
Gogh," "John Gilpin," "Pink and Blue Blues"
and "Emperor's Horses."
Tickets will be sold in advance and special
series subscriptions will be available at reduced
rates. Refreshments stands will be
closed and coffee will be served without charge
in the theatre lounge.
LeVien Given New Duties
At Warner Pathe News
NEW YORK—Jack LeVien, news editor of
Warner Pathe News, has been given the added
duties of assistant general manager.
Charles Van Bergen takes on the assignment
desk and Andrew Gold becomes head of
the special productions department which
makes commercial pictures. Ned Buddy, formerly
special productions head, has taken a
job with a Canadian company which makes
sponsored films.
'"^'
'P
\ Lf* 'sd
)^0»

i;
October 18. 1952
This Space Contributed by BOXOFFICE
M 42-A

. . Fred
. . Frank
. . Jean
. . . Mary
. . William
. . George
WASHINGTON
. . .
. . .
'The Sam S. Shubert Theatre reopened with
a gala first-night atmosphere. On hand
were Lee Shubert and his nephew Milton.
The new front suggests a New Orleans facade
The
with its iron grillwork and lamps
French "Casque d'Or" got fine reviews from
the local press . . . Loew's Columbia has
become a first run house . LaFalce,
Warner publicity and ad chief, has been
hosting at a number of screenings of "The
Miracle of Fatima" for the Catholic press
and clergy American-born Japanese
actress Shizu Moiya was in town flapping
her fan and building up interest in Willie
and Joe "Back at the Front."
Some Radio City talent was imported for
the Joel Marfolies production between the
halves of the Redskin football game recently.
. . .
Joel is manager of Loew's Palace, and follows
in the steps of the late Gene Ford as
one of Washington's busiest producers
Sidney Lust turned over his Kaywood Theatre
to the Mount Ranier volunteer fire department
for its midnight vaudeville revue.
. . .
"Hans Christian Andersen," screened at the
Academia, received raves of the Danish ambassador
"Ivanhoe" should be setting
. . . some kind of a record for its run at Loew's
Palace . . . Dore Schary and Howard Strickling
were seen in town with Orville Crouch,
eastern division manager, and Jack Foxe,
publicity director for Loew's Joe Kronman,
MGM office manager, was given an
office party by his staff on his recent birthday.
They had to postpone their planned
picnic due to rain.
. .
.
Paramount booker Jane Harrell underwent
an appendectomy Judy Glickman was
elected recording
.
secretary of lATSE Local
On Filmrow was Max Gordon of
13 . . .
Ellicott City Sandy, Sandy Films,
spent almost two weeks in the Charlotte office.
Jerry Sandy whipped up interest in
"Country Parson" in the Winchester, Staun-
Story
delicious
The
of America's
most beautiful
model
ATLANTA-CHARLOTTE
MEMPHIS-NEW ORLEANS
WASHINGTON, D. C.
Quiet \
Man>
• :!S«k^^
A WASHINGTON POSE—One of
the
stars of Republic's "The Quiet Man"
maltes a personal appearance at the Warner
Theatre, Washington, and poses in
front of a three-sheet with Jack Flax,
left, branch manager for Republic, and
Georg-e A. Crouch, Warner Theatres
Washington zone manager.
ton and Gate City area ... In town were
Al Landreth, Lyric. Portsmouth, and Bobby
Levine, Levine circuit, Norfolk.
.
Gerald Wagner, general manager of Lopert
Theatres, reports that Rita Gam, featured in
"The Thief," will make personal appearances
here Imhoff of the DuPont vacationed
with Arthur Tardosky relieving . . .
Vincent lorio, Translux manager, has been ill.
Three Columbia Veterans
Honored at a Luncheon
NEW YORK—Three Columbia sales executives—B.
C. Marcus, midwestern division manager;
H. E. Weiner, division manager for
eastern Pennsylvania and southern New Jersey,
and Lester Wurtele, Philadelphia branch
manager—each of whom has been with the
company for 25 years or more were guests of
honor at a luncheon in the 21 club Tuesday
(14).
Jack Cohn, executive vice-president: A.
Montague, vice-president and general sales
manager; Nate B. Spingold, Leo Jaffe. Rube
Jackter, Louis Astor, Irving Wormser, Maurice
Grad, Paul Lazarus jr., H. C. Kaufman, Joe
Freiberg, Seth Raisler and Vincent Borelli
attended.
Cohn and Montague presented each of the
guests a silver bowl suitably inscribed to commemorate
the occasion. Signatures of all
those attending were engraved on the bowls.
Weiner joined the company in 1926 as first
manager of the Philadelphia branch, a post
he held until 1945; Marcus was the first
branch manager in Minneapolis in 1925. He
was named division manager in 1944. Wurtele
Philadel-
joined the company as a booker in
phia and was named branch manager in 1951
Drive Leaders Named
PHILADEXiPHIA — Ralph Pries, general
chairman of Variety Tent 13 Heart Fund
drive, has named chairmen of committees as
follows: For regular members. Max Gillis, Al
Davis; for associate members, Leonard Matt;
for Warner Theatres, Ted Schlanger; for
independent theatres, Harry Blumberg. Bill
Hutchins, Myer Adelman; for film exchanges.
Norman Silverman, Herb Gillis. A goal of
$60,000 has been set.
PHILADELPHI/f.1
The Abbey Theatre, 5265 Ridge, on FrldJ
(10) started showing foreign films excM
sively. The playhouse, on the site of t!!
former Wissahickon Theatre, has been coEJ
pletely redecorated. Louis Cohen, operatel
said there would be no matinee performancij
Alexander Korda's "Flesh and Blood" wji
the opening attraction . . Bill Mauldin, tl|
.
famous cartoonist and creater of GI Joe
"Up Front," will be here Monday (20) to he
campaign for the Democratic ticket. Norc
Shigon, the Philadelphia correspondent f]
BOXOFFICE. helped in lining up his sche
ule and arranging for the publicity of l\
visit.
Variety Tent 13 has elected a new cre\
Al Davis. Ralph Pries. Ben Biben, Mid
Lewis, Leo Posel, Jack Greenberg, Willial]
Clark, Norman Silverman Max Gillis ai(j
Myer Adelman . Hutcheon, ms
ager at National Theatre Supply, is helpi
Ralph Pries, Berlo Vending Machine Co. exe
utive. in the annual heart fund drive fl
Tent 13 . . Betty Pheiner is new on tl]
.
Calvin Lewis, wli]
staff at NTS .
is a porter and a general helper, is celebrar
ing his 25th anniversary with NTS.
The York is being used as a Negro ch
Harry Bibson will handle the bookings
talent at the Carmen. William I. Greenfielt
house, when that theatre goes back on a U
vaudeville policy October 24 . . . Howard
Minsky. Paramount district manager, pi
sided over a meeting of branch heads, sale
men and sales managers from Cincinna
Cleveland. Detroit, Pittsbm-gh, Philadelph
and Washington
Joseph Leon, manager, reports U-I is hoi
ing a bookers' drive October 6 to January
Fox is the new cashier at RepuWI
Elsie Smith is the assistant and Com
Lindenberg is manager's secretary.
The fifth annual cooking show series w
started on Thursday (16) at the Benn The
tre. There will be 24 sessions to be held
Thursday, except during holidays, at th(
Warner theatres (first half): Benn. Broai
way, Colonial. Keystone. Lane. Kent. Logsj
Midway, Sedgwick. Strand. Circle, Fairmouj
Fern Rock and Liberty-Tacony.
The London Opera Co. is making appea
ances at ten motion picture theatres. T
company travels in two special buses and.
trailer truck. The truck hauls the scenei
the lighting equipment, and numerous
tumes of which the company is very prou
Artists and musicians travel in giant luxu
buses from hotel to hotel. The company co:
sists of a full symphony orchestra of 25. T)
troupe totals 85.
RCA Declares Dividends
On Common, Preferred
NEW YORK— Radio Corp. of America h
declared a dividend of 50 cents a share on t
common stock, payable November 24 to stoc
holders of record October 17. The paymC'
brings the total dividend on the common
$1 a share for the year. A dividend of 87
cents a share on the first preferred stock w
also declared for the period October 1
December 31. payable Jan. 2. 1953. to stoc;
holders of record December 15.
F:
tl*
Ell
lit I
100
s,n
BJ
8,1
eb
BOH
ile
jn
ilei
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c.
42-B
BOXOFFICE :: October 18,

I
m
%.»:
*n, or.
Westerns Slip to Sixth
In Preference of Kids
PITTSBURGH—When you want to check
up on the kiddles' choice of film cnlertnlnmeiit
you ask Eddie RltenbauRh, the Seek Hnwklius
of the Pittsburgh Press. He Is closer to the
subject than any other Individual (or he has
enrolled more than half a million children
during his long years on the Job. Currently
id a Bt >l
i
his club boasts of .some 100,000 members In
the tristate area. Kasper Monahnn, Show-
Shops editor for the Press, checked with
Rltenbaugh and found that comedy now Is
°r.""^ltops with the kids and that western films
"^'lihave slipped. Rltenbaugh polled 10.000 mem-
'
bers of the club and this Is how they voted
In the order named : Comedy, war pictures,
mysteries and spy thrillers, adventure, muslcak.
weslcras, romances and biographies.
Why have westerns slipped? Rltenbaugh
nys, "Too many westerns on televi.sion; the
kids are fed up with them." Another conclusion.
Seek Hawkins submits: "Technicolor
movies, aside from all other factors, are tops
with the club members."
PITTSBURGH
the
boob
^i
mil heae.
xirtsU-U-;

Johnston to France
To Study Situation
NEW YORK—Eric Johnston, president of
the Motion Picture Export Ass'n, was schsduled
to leave for Paris by plane over the
weekend to study the economic situation
there at first-hand and to discuss a new
French pact if approached with suggestions
by the French. Member company presidents
recently gave him full authority to act. To
lend force to their stand, they recently stopped
buying French import permits.
Johnston has said he was awaiting a
"propitious" time to go to Paris, but an MPEA
spokesman said his decision to leave at the
weekend evidently was based on a desire to
study the over-all situation there and not because
of any French overtures. It was added
that it was hoped overtures would be forthcoming
soon after his arrival. However, Johnston
will not make the first move, it was said.
Involved in any final negotiations would be
the Society of Independent Motion Picture
Producers, headed by Ellis Arnall. That group
wants negotiations conducted on government
levels, and Arnall has no plans to visit Paris,
at least until a new pact has been agreed
on and is ready for signature.
The difficulty is a French decision to reduce
import permits from 121 to 90 in return for
the release of $5,000,000 in frozen revenue.
Of this sum, $1,200,000 was to be remitted
at the official rate but the remainder at a
capital accounts rate and spread over a 13-
month period. France then tried to encourage
acceptance of its proposal by releasing the
$1,200,000, but the MPEA held firm.
U.S. Industry Watching
New Belgian Proposals
NEW YORK—The U.S. industry was waiting
during the week to see how the Belgian
government would react to new proposals
by the producers of that country. These
have said they are not satisfied with the
recent government rebate of up to 70 per
cent in federal and other taxation, and now
want theatres forced to give priority to local
productions and foreign newsreels to include
Belgian footage shot on the spot. A local
law says that 12 Dutch films must be shown
each year.
Belgian producers have taken their new
stand through fear of the competition of
imports, especially U.S. films. They are also
worried that some of their number will
pocket the rebate rather than invest it in
better films, and ask for a government
check on individual producing operations.
German Industryites Here
To Talk Mutual Problems
NEW YORK—Representatives of the western
German film industry arrived Tuesday
(14) as guests of the U.S. State Department
to discuss mutual problems with U.S. industry
leaders and to visit Hollywood. They will be
here about three weeks. Their itinerary is
being set up by John G. McCarthy, vicepresident
in charge of international affairs
of the Motion Picture Ass'n of America.
The Germans are Eberhard Klageman, past
president of the German Producers Ass'n; Dr.
Bruno H. Baum, its counsel, and Joachim
AuUch. who heads the self -regulation unit of
the Genttan industry,
More Television Channels
Are Planned by AT&T
NEW YORK—Important additions to its
television facilities both by coaxial cable and
microwave relay are planned by the American
Telephone & Telegraph Co. during 1953
and 1954.
About $900,000,000 has been spent thus far
in 1952 both for additional phones and transmission
facilities which include TV. By the
end of this year another TV channel between
Chicago and San Francisco will be installed.
Another eastbound channel will be added in
1953. In 1954 another channel will be added
between Omaha and Oakland, Calif.
Increased facilities are planned on the
coaxial cable route from Dallas to Los Angeles
and the eastbound gap between Phoenix and
Dallas will be closed.
A radio relay link between Buffalo and
Albany will be in operation soon. Northbound
channels from New Orleans and Miami to
Jackson, Miss., and Jacksonville are planned.
Net income for the quarter ending September
30 is estimated at $89,970,000, compared
with $81,388,763 for the same quarter the
previous year.
MPAA Asks Italy to Lift -
U.S. Film Restrictions
NEW YORK—Italian restrictions on U.S.
films were discussed Wednesday (15) at a
meeting attended by John G. McCarthy, vicepresident
in charge of international affairs
of the Motion Picture Ass'n of America; Dr.
Ktel Monaco, president of the Itahan counterpart
of the MPAA, and Dr. Renato Gaulino,
director of Italian Films Export.
The meeting, which was informal, dealt
with the reactivation by the Italian government
of article ten in the 1949 pact which
regulates rental contracts and puts a ceiling
on percentages. Nichola De Pirro, directorgeneral
of entertainment of the Italian government,
had said previously that such a
meeting would be held, but added that no
decisions could be reached for some months
because the over-all economic situation of
the country called for continued study. Mc-
Carthy asked that action be speeded to remove
the restrictions.
U-I Top Salary Contracts
And Decca Deal Attacked
NEW YORK—Suit to set aside contracts
covering the sale of Universal stock to Decca
Records and new employment contracts covering
several executives has been filed in New
York supreme court by Bertha T. Aine, a
stockholder.
The complaint charges that Universal stock
was sold to Decca at prices greater than its
market value, that Nate J. Blumberg and
Milton R. Rackmil were given contracts calling
for excessive salaries and unreasonable
benefits. It also was charged that other officers
received new contracts calling for excessive
payments.
A second suit charges existence of a plan
to reissue on a license basis for inadequate
compensation of certain old pictures.
Pizor Acquires 'Sheba'
NEW YORK—William M. Pizor of
Lippert
Productions, in association with Bernard
Luber. has puixhased world's English-speaking
rights and a number of foreign territory rights
on "Queen of Sheba," foreign-made picture.
Mexico Okays Quota
For 50% U.S. Films
NEW YORK—News that the Mexican senate
has approved a 50 per cent screen quota
on U.S. films and has given the government
broad powers regulating distribution was received
Thursday (18) by member companies
of the Motion Picture Export Ass'n. It followed
an indcrease the previous week in import
duties from 25 to 40 pesos per kilo, estimated
to cost American companies $150,000
more annually to get their films into Mexico.
MPEA will make the strongest possible
representations to the Mexican governmentJ
Just how the State department can aid the
industry isn't at present clear, because thei
is no trade agreement between the two coun-i
tries.
MPEA Adopts Fill-in Measure
To Meet New Japan Quota
NEW YORK—The Motion Picture
Export^*
Ass'n decided Thursday (16) on a temporary
measure to assure a steady flow of films to
Japan, which has arbitrarily reduced th(
quota from 63 allowed during the last six
months to 59 for the six-month period begun
October 1.
For the new period each member company
will use one less
permti than in the previous
period, bringing the total down to 53. De^
cision on the allocation of the remainder will
be considered at another meeting of company
presidents to be held before November 18i
The remaining number of permits was put at
six, indicating that there is little hope that
Japan will reconsider returning the quota tol
the old figure of 63.
DuMont Stockholders Meet
Is Called for October 20
NEW YORK—A special meeting of Allen E.
DuMont Laboratories will be held October 201
at the company offices in Clifton, N. J. Eightl
directors, the president, vice-president, seen
retary, treasurer and assistant treasurer will
be elected. The special meeting is necessary
'
because no annual meeting was held May 5,
Paramount owns all the Class B common
stock and is entitled to elect three directors
as well as the secretary, treasurer and assistant
treasurer. The Paramount nominees
have not been named as yet.
Corporation nominees are five members of
the present board; Allen B. DuMont, Bruce T.
DuMont, Thomas T. Goldsmith jr.. Stanley
F. Patten and Percy M. Stewart.
Indian Group Seeks Film
On the Life of Gandhi
NEW YORK—Professionals and amateurs
having film dealing with the life of Mahatma
Gandhi are asked to write the Gandhi Films
Committee. Room 805. 507 Fifth Ave., New
York 17, N. Y., if they are willing to contribute
the film.
The group, associated with the Gandhi National
Memorial Trust of India, has completed
three provisional documentary films dealing
with his life and will release them soon foi
noncommercial ute. Other short documentaries
and then a full-length life story wil
follow, with commentary and titles in botl'
Indian and western languages.
liltr
titlp
42-D
BOXOFFICE October 18, 195!
J

'
HOLLYWOOD—To
i
' lloUi/udod
per kilo
IMJti t T"
isiiilo
NEWS
AND VIEWS OF THE PRODUCTION CKIMTER
Ol/ice— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear, Western Manager)
It
SovK:.
Cffl i,;
'
, For
Four Star Premiere
Xion' on Oct. 29
coiUonn 10 a .stipulaon
I
whidi was part of the filming agreement
1th the George Bernard Shaw estate. RKO
aire
:
Pictmflj mapping plans for an October 29 world
lUtam ^tniere of "Androcles and the Lion" at the
low ol cia our Star Theatre here. The commitment
tth the Shaw estate provided that the screen
$ the Is rslon of the play, produced by Gabriel Pas-
U and directed by Chester Erskine. be made
iipeiiodta
callable for public consumption prior to
in tie pm
wnto j!
[tmiiiiiiii
jieoicici
Sovemlie
ntsTjsin
little
igtheqim
lersMebei20
:tiii|ofAl£
heldOctote
ton, N, J. a
•pwiiieii;,
lttIt»SlK
jggiSlltCI
stieldl!!!'
lass
fiveD
lioi«:
PS!
riday i3l).
Studio spokesmen reported that the cosuner—starring
Jean Simmons. Victor Maire,
Alan Young and Sir Cedric Hardwicke-
•y be withdrawn after its Four Star date
lUl a complete .sales, advertising and mer-
umdising campaign has been drafted.
"Because of You," U-I's Loretta Young-Jeff
Handler topliner, will be world-premiered
ednesday i22) at the Randolph Theatre in
illadelphia.
V Deals to Ainsworth
HOLLYWOOD- Four TV packages have
en acquired for national distribution by the
slen Ainsworth Corp., which will handle
les of ••Hollywood Newsreel,'" produced by
man Pessis; "Adventures of Patches," creed
by Charles W. Shows; a series of musical
orts
made by Martin Murray Productions.
iiMont.Bffi
lilli
(srt.
jr, StiJ
sksFi
[idhi
Is
jjdsffl)
lieGsi
lilgtOMUtT'
»s
le'thein
id a series featuring Gerald Heard, philosoler.
Sam Nathanson. vice-president in
large of sales and distribution for the Ainsm^
irth organization, has headed east to conct
personnel in 20 distribution offices.
ilm Studebaker History
HOLLYWOOD— Screen Gems. Columbia's
7 subsidiary, is nearing completion on proiction
of •'The Studebaker Story." a Technilor
short tracing the 100-year history of the
udebaker Corp.. which will be given video
well as commercial bookings. The subject.
ing produced by Jules Bricken and megged
Seymour Friedman, has Donald Woods and
issell Hicks in the cast.
dvonce Gifts Total 559,755
HOLLYWOOD — Pledges amounting to
1,755 in advance gift solicitations have al-
»dy been secured among higher-income
mers in the Permanent Charities commiti'&
1953 fund-raising campaign, which offisbott
illy opens October 27. it was reported by
dt*^
alile*5 m Jaffee. PCC vice-president. The goal
od titles"' rthe drive is Sl.225.000.
Cinerama Answer to TV,
Says Roy Brewer of lA
HOLLYWOOD— CllR-raina. llii- law production-and-projection
device which simulates
third dimension, was boosted as fllmdom'.s
answer to TV and a powerful potential business
and empIojTnent stimulant by Roy M.
Brewer, lATSE executive, at a meeting of
the Hollywood AFL Film council. Brewer Just
returned from New York, where he viewed
the Cinerama demonstration at the Broadway
Theatre.
Also a speaker at the council session was
Oscar Chapman, U.S. secretary of the interior.
Award to Universal
For 'Bright Victory'
HOLLYWOOD — For its production of
"Bright Victory." dealing with the rehabilitation
of blinded war wterans. Univer.sal-International
received the 1952 Distinguished
Service award of the President's committee on
employment of the physically handicapped.
The presentation was made by Vice-Admiral
Ross T. Mclntire, chairman of the committee,
and was accepted on U-I's behalf by Nate J.
Blumberg. board chairman, at a luncheon
Monday il3i given by the Motion Picture Industry
council.
In attendance were industry notables, including
Milton R. Rackmil. William Goetz. Y.
Frank Freeman. Steve Broidy. Joseph M.
Schenck. E. J. Mannix. Harry Cohn, L. K.
Sidney. Ronald Reagan. Mary McCall. Robert
Buckner and Arthur Freed.
* • •
Secretary of Commerce Charles Sawyer was
a guest at a luncheon sponsored Friday (lOi
by the Ass'n of Motion Picture Producers and
held in the MGM studio executive dining
room. Y. Frank Freeman represented the
AMPP, and L. K. Sidney and E. J. Mannix
were on hand for MGM. while other guests
included Herbert J. Yates. Jack Baker and
Howard McDonnell. Republic: Fred S. Meyer.
20th-Fox; Ernest Scanlon. RKO; E. L. De-
Patie. Warners; Steve Broidy. AUied Artists;
Maurice Benjamin. AMPP law committee
chairman. Sawyer was accompanied by .several
representatives of the Department of
Commerce.
384-Seat Aubert Is Open
CONNELL. WASH.—The new 384-seat
Aubert Theatre here, owned by August
Aubert, was recently opened.
New TV Writers Ask
For Bargaining Vote
HOLLYWOOD
Jun.'>diclional riKhu over
scriveners employed to pen both live and onfilm
programs for the video networks were
to.ssed up for grabs when the newly organized
Television Writers of America filed an ^fLRB
petition for a bargaining election. The move
was made Just as the Screen Writers Guild
and the Authors League of America were
about to submit to their memebr.shlp.s for
ratification and signature a basic contract
covering writers affiliated with the three principal
networks—CBS, NBC and ABC— and
major advertisers and advertising agencies.
The TWA action was blasted as "ill-timed"
by the SWG. which has been embroiled for
the past .several weeks in a strike against
members of the Alliance of Television Film
Producers. TWA was formed soon after that
strike was called, its membership nucleus
coming from within the ranks of the Radio
Writers Guild.
lATSE Photographers Local 659 will hold a
general membership meeting Thursday i23i
to nominate officers for the coming year. Ed
Estabrook is the incumljent president.
• • •
Supplementing its six-lecture series before
the cinema department of the University of
Southern California, the Screen Producers
Guild will conduct five forum discussion
sessions with students of the motion picture
division at the University of California at
Los Angeles. Kickoff speaker will be Arthur
Hornblow jr.. who will be followed by Sol
Lesser. Stanley Kramer. Jerry Wald and
Samuel G. EIngel.
• • •
West coast members of ASCAP held their
semiannual meeting Wednesday (15> with
L. Wolfe Gilbert, coast chairman, presiding
and Otto Harbach. ASCAP president, as a
.speaker. Irving Caesar, of the national
board, and George Hoffman, controller,
journeyed here from New York with Harbach
to attend the session.
'Sheba' to Open Xmas Day
HOLLYWOOD— "Come Back. Little Sheba."
the Hal Wallis production for Paramount,
will begin a prerelease engagement on Christmas
day at the Fine Arts Theatre in Beverly
Hills. Starring Burt Lancaster and Shirley
Booth and based on the stage success
by William Inge, the film was directed by
Daniel Mann. The picture will go into general
distribution next February.
)XOFFICE October 18, 1952
43

'
9
Cleffers
STUDIO PERSONNELITIES
Paramount
JAY LIVINGSTON and RAY EVANS ore writing 12
new songs for "Here Come the Girls."
JOSEPH J. LILLEY was set as music director on
"So Where's the MoneyP"
20th Century-Fox
VICTOR YOUNG will compose and conduct the
score for Thor Productions' "The Stor."
Meggers
Allied Artists
WILLIAM BEAUDINE will direct "The Roaring
Crowd," story of the Indianapolis speedway, for
Producer Richard Heermance.
"Star of Texas," upcoming Wayne Morris topliner,
will be megged by THOMAS CARR for producer
Vincent M. Fennelly.
Columbia
ALFRED WERKER was booked to direct Producer
Harry Joe Brown's galloper, "Posse."
Universal-International
TED RICHMOND was assigned the production
chares on "Nothin' But the Blues," Technicolor
musical which will star Donald O'Connor.
Options
Allied Artists
Added to the cost of the Edmond O'Brien starrer,
"Cow Country," were ROBERT BARRAT, DON BED-
DOE ROBERT WILKIE, MARSHALL REED and
BRETT HOUSTON. The Scott R. Dunlap production
is being megged by Lesley Selander.
Producer Vincent M. Fennelly tagged STANFORD
JOLLEY, FRANK FERGUSON, RICK VALLIN, ROBERT
BICE and STANLEY PRICE for supporting parts in
the Wayne Morns topliner, "The Marksman," which
Lewis Collins is directing.
Columbia
Character octer HENRY HULL was cast in "Posse."
RAY MILLAND will star with Jane Wymon and
Aldo Ray in "Love Song," Technicolor comedy with
music, which Alexander Hall is directing for Producer
Oscar Soul. LEON AMES drew a featured
spot in the picture.
Tagged for a topline in "Pack Train," galloper
Gene Autry, was SHEILA RYAN. The
is being directed for the Autry unit by
Archoinbaud. For the 14th time, GAIL
starring
western
George
DAVIS
Schaefer
will be Autry's femme lead. Armand
producing.
Metro
NINA FOCH draws a top role with Howard Keel
and Jane Greer in Producer Henry Berman's "Fast
Compony," which John Sturges will direct. Joining
the cast was MARJORIE MAIN.
Paramount
Broadwoy actor LAWRENCE RYLE will make his
film bow in Producer George Pol's "Houdini,'' starring
Tony Curtis and Janet Leigh under George
Marshall's direction.
CHARLTON HESTON will have the male steller
role in Producer Nat Holt's "Adobe Wolls."
RKO Radio
Lesser inked MONIQUE VAN VOOREN,
Producer Sol
Belgian actress, for the role of the femme heavy
in "Tarzan and the She-Devil," which
Barker ond Joyce McKenzie.
Republic
Handed the toplines in Producer-Director Joseph
Kane's "Two Women of Destiny" were ROD CAM-
ERON, ARLEEN WHELAN, KATY JURADO and FOR-
REST TUCKER.
20th Century-Fox
Selected for a character role in Producer Sol C.
Siegel's "The President's Lady" was HOWARD MEG-
LEY, Storring Susan Hoyward and Charlton Heston,
the film is being directed by Henry Levin.
ALLYN JOSLYN was a cast addition to "Nearer
My God to Thee," the upcoming Charles Brackett
production starring Clifton Webb and Borbara
Stanwyck, which Jean Negulesco will meg.
Warners
John Woyne's co-star in "Almo Mater" will be
DONNA REED. Michael Curtiz hos been assigned to
direct the Mel Shavelson production. Inked for a
top character port was CHARLES COBURN. Also
tagged was lO-yeor-old SHERRY JACKSON.
Scripters
20th Century-Fox
"Prince Valiant," a historical
penned by DUDLEY NICHOLS
Robert L. Jacks production.
costumer, is being
as an upcoming
Warners
HORACE McCOY is developing "Blowing Wild,"
an oilfields drama, for Producer Milton Sperling's
United States Pictures.
Story Buys
Columbia
"Renegade Canyon," a Saturday Evening Post
serial by Peter Dawson, was purchased and assigned
to Kenneth Gamet to produce.
Independent
Byrno Productions, the independent unit headed
by actor Kirk Douglas, acquired the film rights to
"Strange Harvest," an original by Sy Bartlett and
Hal Conrad, for filming abroad as a Douglos starrer.
Bartlett ond William Schorr are collaborating on the
screenplay, and Schorr will be the ossociate producer.
Universal-International
"Rim of the Caprock," a western novel by Noel
M. Loomis, was acquired. Its locale is the Oklahoi
Territory in 1 873
Technically
Metro
BILL DORFMAN will be the unit manager o
AL JENNINGS the assistont director on "Fi'
Company."
Paramount
Set as assistant director on "Adobe Walls" »
DANNY McCAULEY.
"Forever Female" will be edited by ARCK
MAR5HEK.
Warners
EDWARD CARRERE will be the art director
"Sulu Sea."
Title
Changes
Columbia
"Combat Assignment" to JET COMMANDOS.
Lippert Productions
"This Woman Is Trouble" to BAD BLONDE.
Universal-International
"Vermilion O'Toole" to FLAME OF TlMBERLIh
20th Century-Fox
"Blaze of Glory" to PICKUP ON SOUTH STRE8
"Single Handed" to SAILOR OF THE KING
"Sixty Saddles for Gobi" to GOBI OUTPOST
Warners
"Come On. Texas" to RAIDERS OF THE SOUT
WEST.
East:
Norman Moray, Warners short sul
ject sales manager, returned to New Yi
after two weeks of conferences here Wll
Jack L. Warner, studio head; Edward Sela
cartoon producer, and Cedric Francis, shoi
production chief. Six briefies have been s
for release during the next three months, ai
plans were outlined for next year's producti(
program.
West: Producer Albert Lewin is due in
MGM after a six-month stay in Paris ai;
French Morocco, during which he researchij
and developed a script for a picture which 1'
will make on location in North Africa ne;
year.
* « *
East: Lou Smith, secretary of COMPC
Movietime U.S.A.. left for Jacksonville ai
Charlotte for meetings with exhibitors (
plans for forthcoming industry pubUc rel;
tions tours. En route back here, Smli
planned to stop off in Dallas to huddle wit
Robert J. O'Donnell, Movietime's nation,
chairman.
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44
FILM LEADERS FROM INDIA—The A.ss'n of Motion Picture Producers was
the host when a delegation of film leaders from India spent ten days in Hollywood.
The visitors toured the major studios and, while at Paramount, .stopped in to chat
with Producer-Director Cecil B. DeMille. From left, in this photo: M. R. Archarekar.
art director; Mrs. Ellen Modi; Miss Gohar, owner of the Shree Ranjit Movietone
studios; Chandulal Shah, president of the Film Federation of India; DeMille; Keki
M. Modi, producer and circuit operator; Minoo Katrak, recording engineer; B. P.
JDlvecha, camerman.
We.st:
Preceded by Producer William Per
berg, who returned here Wednesday il5>, tl
troupe of Paramount's "Little Boy Lost" w;
en route back from Paris after two weeks
location .shooting there. Due in are c*^
toppers Bing Crosby and Claude Dauphll Plo
other thespians and Dii-eclor George Seatoi iOLl
West: Ray Heindorf. Warner studio muslo
chief, checked in after a business jaunt
New York.
BOXOFFICE October 18, 19
Jit
H

!
Vhile
j
t
Kids Enjoy Picture,
'arents Shop in Peace
JSEATTLK Over 100 stores In the West
MtUe and NoilliKate areas bexan Klvlng out
""'iirvotlrae tickets Monday il3) to adults mnkuiK
*'Ktor
,|
'«l*»l
COWiWfl
Uons
iliongl
! Of IID-8
Fox
JNioymf
IKE w
loyrw
IS
M
OF IHE
'archases in stores sponsorinK kid theatre
urtles In cooperation with Sterling Theatres.
For a 15-wcek period, a special series of
iturday mornlnK shows will be made availlie
to parents who wish to place their chilren
in a theatre while they shop. Each
Bket is good for one child's admission to either
« Admiral, Granada or Northgate theatres.
lekets are given out each day except Satur-
Merrltt Miller, chairman of the program
r the West Seattle Commercial club, said
lat It offered a chance for parents to shop
IT two hours while their kids were being
itertained in a theatre. All pictures will be
lected as suitable entertainment for chil-
»n. Ray Coach, manager of the Admiral.
id that if more kids receive free tickets
lan the capacity for the Admiral and Gran-
IB, then a second free show would be run
12:30 p. m.
*ara. Western Staffs
ponfer at Los Angeles
LOS ANGELES—Sales and merchandising
ir the balance of this year's releases and an
jpraisal of product being readied for 1953
[stribution were discussed at a three-day
eeting of Paramount branch representatives
i 'ednesday, Thursday and Friday (15. 16. 17)
the local exchange.
M 8,
The session was called by George A. Smith.
~ BStern division manager, and was attended
r branch chiefs Frank L. Smith. Salt Lake
mis slue
Ity; Jim Ricketts. Denver and A. R. Taylor.
X Angeles, as well as their salesmen, sales
;d to Ke;:
ences to .anagers and bookers. Also sitting in were
tEdrai leclal representatives Robert Blair, coverg
the Los Angeles and San Francisco areas.
Francis, I
Kliavel»a|id Pete Bayes, Denver and Salt Lake City.
Iiree moiiiii
year's prtc
iwinist'
ay ij te
,ch
be I6S"
picture iti
oith Aft:
iry o! (
jaclMii'i'l
stry P«"
ick
lieif.
IS to i'^'
£
ietiine's
Wis;
KBoyI*'
Itertw^
jue
in
'^
jfOed?''
ritll*'
long Beach Theatre Being
tozed for Parking Lot
LONG BEACH. CALIF.—The Long Beach
heatre. one of the oldest vaudeville houses
1 the U.S. and. during recent years, a film
lowcase. is being razed to make way for a
tfking lot. Formerly a part of the United
rtists circuit, the building was purcha.sed by
avid Karno and Associates, who ordered its
struction.
Theatre seats, draperies, curtains and pro-
CUon equipment will be sold to churches.
TVlce clubs and little theatre groups.
4alvin Warshaw Is Named
PHOENIX—The new- manager of the Paralount
Theatre here is Malvin Warshaw.
ntil recently assistant manager-director of
le Buffalo Paramount organization.
o Produce "Project
X'
HOLLYWOOD—Aithur Hilton will
produce
•nd direct "Pioject X." a science-fiction
rama. for release by Lippert Pictures, with
^mera work to start next month. The pic-
|ire will be based on a story bv Ronald Caldell.
THOSE
opportunisl-s. be they leuialators
or plain garden-variety of kibitzers,
who for the past few years have been
snatching headlines by overstresslng the alleged
infiltration of Communism into the film
capital should find pau.se for thought In the
forthright position taken by the Hollywood
AFL Film Council and the Motion Picture
Industry Council in connection with the recent
week-long series of hearings held In Los
Angeles by the Un-American Activities Committee.
Before those sessions began, and while
they were under way. certain groups; notably
the so-called Citizens Committee to Preserve
American Freedoms and the Southern California
Council to Abolish the Un-American
Committee, laid down a propaganda barrage
endeavoring to link segments of official
Hollywood with their heckling attacks on the
congre.ssional body.
The Hollywood AFL Film Council wasted no
time in broadcasting a vociferous rebuttal of
such insinuations, condemning them "in the
strongest possible terms" and testifying that
'no AFL union in the motion picture industry
will support nor be represented in . . . any
picket line or any other line which seeks to
undermine our America in the interest of
Stalinist Russia."
Likewise forceful and prompt was the MPIC.
repre.senting 11 Hollywood management, union
and guild groups, in its denouncement of the
two above-named committees. Said MPIC:
"We denounce the actions of this citizens
committee," We condemn its tactics. We repudiate
its views ... As in the past, we support
the House Committee ..."
The AFL Film Council represents in one
way or another a vast majority of the men
and women who toil in the celluloid vineyards.
Its attitude and statements on any issue can
safely be accepted as a dominant cross-section
of Hollywood opinion.
Any fair-minded person should recognize
such position as completely mitigating the
too-greatly-accented impre.ssion created because
a few thoughtless, chronic joiners affiliated
themselves with or lent their names
to fellow-traveler organizations.
The Film Council, through its prompt action,
again demonstrates that which objective
observers have contended from scratch— that
there is no larger percentage of Communism
in Hollywood than in any other community or
industry on the American scene.
And to the credit of Art Arthur's MPIC,
as well as to Buck Harris, the .-VFL Council's
press representative, let it be recorded that
every possible avenue was approached in an
effort to assure widespread publicity for both
anti-subversive broadsides. It is a step in the
right direction toward the over-all improvement
of Cinemania's public relations, for
which purpose the .MPIC was initially established
and from which It has often gone too
far
afield.
Many and varied have been the gadgets
and.'or gimmicks that imaginative press
agents have attached to attention-getters or
preview invltatloius for upcoming features.
They have ranged from perfume -^parc the
mark— and .sultctt.se« full of phony money to
saws baked into cherry pies, the la-st-named
being a George Gla.>s brainchild on behalf of
Stanley Kramer's "My Six Convicts"
Comes now Bill Blowltz of the spacesnatching
firm of Blowltz & Ma.skcl with a
new angle— real money. Paper-clipped to a
letterhead in.scrlbed "From Joseph Gotten."
and imprinted with the query. "To what
lengths would you go to get a million of
the.se?" was a crisp dollar bill; mailed out.
presumably, to accredited members of the
press. Obviously the stunt Ls a pitch lor "The
Steel Trap." a new film about a $1,000,000
bank robbery, which stars Cotten and Teresa
Wright under the banner of Thor Productions
for 20th Century-Fox release.
And the communique was precedential on
another count. It's the first time In history
that Breezy Bill had laid down anything but
his elbows.
.Making a bid for serious press and public
attention is a somewhat ludicrous idea projected
by actor Glenn Ford, via his press
agents, Cleary-Strauss & Irwin, who probably
have to be given the rap for the suggeslion.
Ford blueprints what he calls "Voters'
Open (.Movie) House." whereby exhibitors on
national, regional and local levels would extend
free admissions to voters for seven full
weekdays following election day as a "public
service by both reminding and encouraging
the eligible voters that his duty to vote is
one of the greatest heritages of his .American
citizenship."
Vnder the scheme those exercising their
right to the ballot would present at the boxoffice
their voting receipts or some similar
document and then, save for payment of the
federal amu.sement tax, would l>e permitted
to attend movie performances absolutely
without cost.
Mummer Ford is probably too young to remember
that there was once a time in these
here United States when free grog went to
virtually every voter. That's why the laws
stipulate that places dispensing likker must
be tightly closed whenever voters go to the
polls.
Does Ford want the same thing to happen
to picture houses? £nough of them are being
closed, as is, through doubtful entertainment,
lack of showmanship, that unmentionable
medium and what's your exhibition problem?
True, the Fordian fantasy might create a
situation for a new approach to political advertising,
viz:
Vote for Joe Blow
And see a free show.
• • •
A vote cast for Glitz
Earns a trip to the Ritz
• • •
You are liking the Roxy?
Then be voting for Coxey.
• • •
For free you'll see Peck.
If you're voting, by heck.
OctoK'"
OXOFFICE October 18, 1952
45

Prince Edward in Sydney Reports
Nice Increase in
By WILLIAM BEECHAM
Australian Bureau. BOXOFFICE
PERTH, W. A.—A nice increase in profit
was shown by Carrol Musgrove Theatres,
owner of the Pi'ince Edward Theatre, Sydney.
Profit for the financial year ending June
30. 1952, was £11.709. an increase of £1,323
over that of the previous 12 months. Tax
provision was down £163 at £11.787. Dividends
were steady at 10 per cent. Director Mel
Lawton said that the theatre had shown a
substantial increase in the number of paid
admissions over the year and that indications
are that business will continue to improve.
He paid tribute to "outstanding productions"
which are making this possible.
* + Ji-
But business in some suburban and country
theatres is by no means what it might
be. Recently one exhibitor reported that,
opening on a Wednesday night, his total
audience numbered eight persons. It is
hardly necessary to add that henceforth
Wednesdays will be cut from his screening
dates.
* * *
A move is being made to introduce TV to
three of Australia's major cities within the
next year. Just what will be the outcome of
the move remains to be seen, but it is certain
that TV must eventually make its
appearance in Australia and much as we
hate to say so we fear that its appearance
will seriously affect many a suburban theatre.
One of the reasons we say this is the
"ostrich head in the sand" attitude adopted
by some suburban exhibitors who seem to
have an inborn disinclination to meet any
possible competition until it is actually on
the doorstep. There is, of course, a deal
to be said for the old saying that one
shouldn't cross one's bridges until one comes
to them, but that saying applies mainly to
troubles which may, after all. never come to
light. But TV will come, and to many an
exhibitor it will be a problem. In one humble
opinion, it is a problem which should be
approached right now.
• • •
The 16mm private menace continues. Recently
we noted a screening in the town hall
of an industrial area of a series of 16mm
baseball pictures. Now baseball, to many an
Years Business
Australian exhibitor, is a sport which carries
little weight, yet on this occasion the
hall was well filled and it was within a few
hundred yards of a commercial theatre.
What does stand out appallingly in this
particular case is this. A baseball picture,
a first class feature, was at the same time
being screened in a city theatre some two
miles away. Billed as a support, there was
not one word in the exhibitor's advertising to
say that it had any connection with baseball
whatever.
* *
i/'
Probably it is useless to continually harp
on such matters, but other pictures based on
sports meet with the same fate—"one poor
week's business." We are sometimes castigated,
of course, for our attitude, it being
the opinion of some exhibitors that we should
speak of them only as businessmen and
showmen of the highest caliber, blaming
bad business onto anything and everything
else—the weather, the "poor" film, the general
conditions or what have you. There are
a number of first class, energetic and live
showman in this country, but there are also
a number who do not give the productions
they show the support to which they are entitled.
The fact that such a lack of support
affects their own pockets just doesn't seem
to
register.
* * *
The Empire Theatre, Dunedin, New Zealand,
has been refitted and redecorated and
reopened as the St. James Theatre. New
carpets are said to have cost some £6.000.
with stage fittings at £1.100. The new theatre
will have the largest seating of any
Kerridge-Odeon house in the country and
the first six attractions will be British productions
« » «
The Mackay city council (Queensland)
has decided that future smoking in theatres
in that center will depend upon a vote taken
from theatre patrons. Actually, the decision
was not made in exactly this manner—the
decision for making a smoking or nonsmoking
rule was placed in the hands of the
theatre proprietors themselves, so now all
adult buyers of admission will be asked to
record their votes—for smoking or against
HANDY SUBSCRIPTION ORDER FORM
BOXOFFICE:
825 Van Brunt Blvd., Kansas City 24, Mo.
Please enter my subscription to
BOXOFFICE, 52 issues per year (13 ol which contain
The MODERN THEATRE Section).
D $3.00 FOR 1 YEAR Q S5.00 FOR 2 YEARS D $7.00 FOR 3 YEARS
n Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOWN
NAME
STATE
POSITION
and the majority verdict will be put in
operation.
* « *
In many states there is a general "r
smoking" rule in theatres. In Westei
Australia, for instance, smoking is permittee
only in the vestibules or lobbies, except i
the case of open-air shows. Audiences hai
over the years become quite used to tl
implementation of such a law and indee
the great majority of patrons seem to fir
it to their liking.
PORTLAND
•Theatres in the Portland area planned I
launch their annual Greater Movie sea
son with Sunday (19) editorial coverage i
both the Oregon Journal and the Oregonia-.
papers with a combined Sunday state cover
age of one-half miUion. A pictorial previaof
top films due during the coming 1952-E
season will be featured in both newspaper
What Oregon motion picture operators ai'
thinking about concerning big-screen tele
vision was covered in a magazine article i
the Sunday Oregon Journal. Many Oreg(
exhibitors were guests recently of John H;
rick at the Theatre Television network sho'
ing at the Orpheum in Seattle of the Mai
ano-Walcott fight. Comment about the pi
sibilities of big-screen TV from leading
hibitors and a photograph of the Orpheui
screen with the fight in progress is featuri
Possibly the first large downtown theatre 1
make use of the big-screen setup will be tl"
Liberty, although Evergreen in Portland ur
doubtedly will have similar facihties.
Paramount executives Wayne Thlrio
Glenn Brogger, Frank Doty and Collyer Mt
Donald attended the western division sal(
meeting in San Francisco ... A spei
screening of "The Miracle of Our Lady (
Fatima" was held for more than 500 sls'
from the Portland. Beaverton and Vancouvi
area. The showing was held at Provideni
hospital here. Max Bercutt. Warners exploi
teer. was in town Thursday (10) with
juvenile star of the film. Susan Whitne;
her mother. Mrs. Virgil Whitney of Hor
wood, and a California state board of edi
cation studio- teacher. Peggy Cobb. BercU'
attended high school with Mrs. Cobb sol
years ago. The high school was locatel
within a stone's throw of Warners' studli
Mrs. Cobb is an accredited teacher assigne
to the studio by the state to enforce the ra
ing that juvenile actors study three houi;
and rest one hour out of every eight th(
are employed. The 12-year-old actress wi
interviewed by the press, appeared on radii
programs and in general made quite an ini'
pression.
John Norcop of 20th-Fox San Franciscl
office was in town working on "O. Henry'!
Full House." playing at the United Artisti
This is the first time in the history of tb|
J. J. Parker theatre that a 20th-Fox pictuil
has played the house . . . Warren Goodwllf
Roxy manager, replaced Ted Osborne at tY\
Liberty. Osborne has resigned. Bud Andei^
son took over at the Roxy.
Few Distributors in French Africa w;)
There are only two film distributors iWl
French West Africa, one servicing 66 outle1'|Ji;;
and the other 50 outlets.
48 BOXOFFICE October 18, 19

I
''
I LOS
I
DENVER—"Ivanhoe"
. . Filmrow
""*RJ
I'lvanhoe' Far Ahead
Ai LA With 240%
ANOKLKS— It wiis "Ivanhoe" uU the
.-„u,i.
'way, and vlrtuiUly lapplnn the first run flold.
teasjd,. ** '*'' Technicolor costumer finished lt.s first
w anil a
day-date stanza In two showcases with an
,,,
utronomtcal 275 per cent. It stayed over.
of course. Otherwise the strongest showlnR
was made by "Sudden Fear." holding up very
strongly In Its second week with a 140 per
cent rating.
(Avcrogc l» 100)
lea
piatjg]
to Mom
(
»1 ma
the Or
k slate ;
>ictomi
coniiiii
nth
m^
nopeniitj
lii!-sc«:
taziiieanal
• Majyo
yoUoh::
1 networi l
leofthf!;
; about t:
'itMm.
Beverly Canon—O. Henry's FhII Houm (Fox),
4fh wk 90
Downtown, Holtywood Poromounts— Ivonho*
(MGM) 275
ption. State—-Because You're Mine (MGM,
!nd wk 1 00
^ Wilshirc. United Artists—The Quiet Man
iRep), odvonccd prices, 2nd wk 125
[Hlllstrcet, Pontages, Fox Beverly—Sudden Feor
IRKO), odvonccd prices, 2nd wk 140
IWOM, Riolto, RoKy (Glendolc), Olympic Dnvc-
In, Century Dnvc-ln, VonNuys Drive-In,
Whitticr Drive-ln—Monkey Business (Fox),
2nd wk 1 00
Angeies, Loyola, Chinese, Studio Drive-ln,
Compton Dr've-ln, El Monte Dnve-ln
Caribbean iPoro) 100
Uptown, El Rey, Vogue, Globe— Untamed Womon
(UA), Bela Lugosi Meets o Brooklyn Gorlllo
(Reolart) 80
Worncrs Downtown, Beverly—The Miracle of Our
..Lady of Fatima (WB), 2nd wk 110
Worncrs Holtywood ond Wiltcrn, Orpheum
The Crimson Pirote (WB), 3rd wk 90
'Criinson Pirate' Tops Denver
[with Loud 150 Per Cent
got a third week at
jthe Orpheum. as did "The Miracle of Our
|Lady of Fatima" at the Broadway. The best
(percentage was registered by "The Crimson
iPlrate," which unwound at the Denver and
uire with 150 per cent.
Moddin, Tabor, Webber—Womon ot the North
Country (Rep); The WAC From Wolla Walla
(Rep) 1 00
oy—The Miracle ot Our Lady ot Fotimo
(WB), 2nd wk 1 25
denhom—Just tor You (Poro), 3rd wk 80
Denver, Esquire—The Crimson Pirate (WB); To
Hove and Hove Not (WB), reissue 150
-pheum— ivonhoe iMGM), 2nd wk 1 25
t^oromount— Horizons West (U-l); The Lavender
Hill Mob lU-l) 120
Rosho-Mon (RKO) 85
Id—Medium (Lopert) 125
n Pirate' Is Leader
San Francisco With 175
h SAN FRANCISCO—"The Crimson Pirate"
nt the Paramount Theatre captured top hon-
;'
y torn, k: jyj {qj. fi^g „.ggij ^.jjj^ ^ pleasant 175. Second
Mrs. Cobi:) .p^j honors went to "The Miracle of Our
' "'
'
Lady of Fatima" at the St. Francis.
(Rep), 3rd wk 110
joldcn Gate— Fearless Fagon (MGM) 80
,aews Worfield—The Merry Widow (MGM) 135
Drphcum— Bonzo Goes to College (U-l) 85
•oromounf—The Crimson Pirote (WB) 175
Quiet Man (Rep); Tropicol Heat Wove
--
:ei;r.t;
) enforce t*
Diy tte
eieij
it. Francis—The Miracle ot Our Lady of Fatima
(WB) 140
Jnited Artists—My Man and I (MGM) 60
Ivanhoe' Grosses 200
In Portland Debut
IS SM PORTLAND — Both "Ivanhoe" and "The
f^*^
j I
^
I on puiet Man" were "O' boxoffice sensations here
naiW ' with respective highs
,e
of 200 at the Liberty
and
he
140 at Parker's Broadway.
liisiory
20lh-Fo! jild— .:-
Lost Holiday (Ronk), 3rd wk 90
t* >riental ond Paramount—Sudden Fear (RKO).... 85
(f alien ^eum—Carrie (Pora) 85
jdOsliorie tayfoir—The Big Sky (RKO), 2nd wk 90
Jted Artists—Just tor You (Poro), 4th wk 95
adwoy—The Quiet Man (Rep) 140
srty—Ivanhoe (MGM) 200
(JiMriw
in
discHf;
ghest Seattle Score
To 'The Crimson Pirate'
SEATTLE—The only standout in first run
JUSlness last week was "The Crimson Pirate,"
SHOWMKN VISIT IIOM-YWOOD— South Afrlran f xr

ECTION AND SOUND SYSTEMS
J
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HIGH EFFICIENCY MECHANISMS. CENTURY projectors require almost
no maintenance. They contain fewer parts (10 gears wtiere others require
up to 23) in simple arrangement so that stress and wear are at a minimum.
Fewer gears and shafts mean less trouble, lower maintenance, less vibration,
sharper pictures . . . finer projection.
CLEAN, TROUBLE-FREE OPERATION. CENTURY has reduced lubrication
headaches. There are no oil sprays or oil baths to mess up film and
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MAXIMUM LIGHT PROJECTION. CENTURY design fully utilizes the
advantage gained from the use of highpower arc lamps and high speed
lenses.
%0^
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CENTURY sound systems are designed to meet your
needs— present and future. They give you the best
that modern science can offer.
UNIT PRINCIPLE DESIGN. Each CENTURY installation can be selected to meet
the physical or financial requirements of any theatre or drive-in.
AWARD-WINNING SOUND QUALITY. CENTURY sound reproducers feature
the famous hydro-flutter suppressor, exclusively—winner of an Academy Award
because it is a "fundamental improvement in film drive" and "results in improved
quality in the theatre". (Citation of the Academy of Motion Picture Arts and
Sciences). CENTURY sound has unusually high fidelity due to the low flutter
obtainable with CENTURY sound reproducers.
SIMPLIFIED OPTICAL SYSTEM. CENTURY sound reproducers employ a highefficiency
straight-through optical system. No mirrors or prisms to fog or tarnish.
Amplification requirements and noise interference are reduced.
MECHANICAL ADVANTAGES. Quick threading; oil-less
bearings; interchangeable
unit construction, simplified service; standardized design for
use with any standard make of projector or pedestal.
CENTURY W5 Ampliflcotion
CENTURY W3
AmplificoMon System with
A.C. Exciter Supply
CENTURY W5
System — 200 — 400 wotts Amplification System with
(Duo power Amplifiers D.C. Exciter Supply
Rack Mounted
-SOLD
BY-
GIRARD THEATRE SUPPLY CO.
320 West Washington St.,
Phoenix, Arizona
PEMBREX THEATRE SUPPLY CORP.
1969 South Vermont Ave.,
Los Angeles 7, California
WALTER G. PREDDEY CO.
187 Golden Gate Ave.
San Francisco 2, California
INTERSTATE THEATRE EQUIPMENT CO.
1923 N. W. Keorney
Portland, Oregon
48 BOXOFTICE :: October 18. 195
j

i
Berman
I
ously
I
I
modeling
:
been
1 eluded
I of
I
II.
. . . Bill
. . The
. .
. . Joe
. . Eosy
SyilO »~
Il
W. E. Barnett Seeks $5,000
From Fort Apache Owners
BISBEE. ARIZ— W. E. BaiiieU liius niid
a damaRf suit aKainst Nick Dlamo.s ar.d the-
Lyric AnuLsonienl Co.. operators of the Fort
Apache Dnve-Iii, for sums totuUnR $5,000.
Barnett. owner of liuid adjacent to the
alrer, aski $800 duniaRes for rock, dirt, bru-sh
and debris moved onto his property durlnR
work on the drlve-ln property. Another
$1,700 In damascN Is lu-ked. and a lump sum
of 2.500 Is aiked for depreciation In the land
adjoining the theatre.
Robert V. Newman Named
Goldwyn Vice-President
HOLLYWOOD — SucceedinK Marvin A.
Kzell. resigned. Robert V. Newman has been
named vice-president of Samuel Goldwyn
Productions and manager of the Goldwyn
studio operations. Ezell. who had been with
Ooldwyn since 1926. retired to take an extended
vacation.
Newman joined Goldwyn early in 1951 as
a production assistant. A former Broadway
producer, he had been with 20th Century-Fox
and Republic before affiliating with Goldwyn.
Improve Oxnord Airer
OXNARD, CALIF.—The 101 Drive-In The-
here has a new playground installation.
atre
called the Kiddie Korral and has extended
the length of its snack bar. In addition,
owners of the theatre plan installation of
a novelty shop and a patio area. R. H.
"Ray" Heagle Is new manager of the theatre
and the new owner of the house is L. J.
of Los Angeles. The two men previ-
were associated in business in Mon-
rovia.
Remodel at Grand Coulee
GRAND COXILEE, WASH.—Extensive re-
of the Roo-sevelt Theatre here has
.started by Manager Rod Hartman. Inin
the renovation will be modernization
the front of the theatre, new marquee,
I
doors and boxoffice and some interior
changes.
Remodel at Henderson
HENDERSON, NEV.—The Victory Theatre
has been redecorated and repainted, with
Installation of a new grey and red carpet,
new snack bar and other improvements. The
theatre has been in operation for about ten
years under the ownership of Earl Brothers
of Boulder City.
I
^^
YOUR
l"S«"'' I have the
3f**t%M; for
CounI on u« lof Quick Actionl
THEATRE
Our «rid« conloctt Wttk (h« •vhihton
I
ro** ^ aotisldClory rvsulta.
THEATRE EXCHANGE CO.
201 Fin« Arts BIdg Portlanii 5. Orwimi
E6ERS0LE CONCESSIONS, INC.
Everything For Your Concession Needs
Unexcelled
Serrice
B24 Twenly-lirsI Si. Denver. Colo.
TAboi 0979
LOS ANGELES
f^wnrr-miiniiKfr Bob Strong ha-t reopened
hi.s CunoRu TlicBlre In Canoga Park after
a brief shuttering during which new decorations,
fixtures, xound equipment, .screen and
other Improvements were Installed. Under n
new price policy, children will be admitted
free with parent.s on Monday, Tue.sday and
Thursday . Fox Capitol In Calexico
was back In action after a complete redecorating
Job under the supervision of Manager William
Mauck.
J, D. "I**" L'Esperance has succeeded John
Echols as manager of Fox West Coa.st's Arlington
in Santa Barbara, switching from the
Fox California in San Diego. EchoLs has
been shifted to FWC's Santa Monica district.
(ieorge A. Smith, Paramount's western division
manager. Is back in town after attending
a week-long sales .session in Chicago. Meantime
Lester Coleman, Smith's a.sslstant, took
off for the Salt Lake City area on a vacation
Henry Brown drew the managerial
. . . appointment at PWC's Rlvoli In Van Nuys,
.succeeding Gerald Vacchlo, who transfers to
the Loma in Holywood.
The Loz Feliz club is the place and November
21 is the date chosen by the Filmrow
club for its annual Thanksgiving dance .
Dick Barth, western division chief for Cla.ssic
Pictures, pulled in after a three-week trek
to Denver and Salt Lake City . . . Louis Kude
of Theatre Poster Service added one of tho.se
pint-size MGs to his collection of go-buggies
Srere and a group of a.s.sociates
halted operations at the Coronado Theatre
in Coronado. which they purchased early
this
year.
. . Real
Celebrating a birthday—he wouldn't say
which one—was Harry Rackin of Exhibitors
Service . . . The Row was saddened by the
death (13 1 of Ruth Kurtz, for 20 years
cashier at the 20th-Fox exchange .
Pictures and the Astor exchange have moved
from the Film building to the offices -formerly
occupied by Lippert. The switch was made
neccvsary becauf« an elevator IR at Ions last
bt-lng ln.italled In the PUm building.
Good newB drpartmrnt: Art Kalian. Columbia
booker, haa left the hmpltal and la
completing hU recuperation at home. He
suffered a heart attack recently . . . Grover
Smith Lh ihuttcrlng hU York Theatre, neighborhood
hou.se, effective Saturday il8> ...
The flshln' wba fine, John C Filbert of the
Filbert Supply Co., reported upon hla return
from a rod-'n'-rcel expedition to the Colorado
river . Mealey, who formerly
managed the Nuarte and Tlvoll theatres for
Fox West Coa-st, ha.s Joined the Evergreen
circuit In Modesto . . . Joe Potomy, formerly
of Milwaukee, took over the Glendora In
Glendora from L. D. Dover.
Exhibitor Service Ls handling the booking
and buying chores for the newly reopened
Western on Western Ave. . . . George Tripp,
Warner salesman, returned from a Junket to
San Diego and the Coachella valley . , Norman
Moray, Warner short subjects sales
chief, looked In on the local office before returning
to his Manhattan headquarters. He
spent several days In huddles with studio
executives.
Use 16mm Films in German Schools
About 550 educational 16mm Iilms are used
annually in elementary and secondary schools
in western Germany and some 200 are used
in schools of university level.
When ycu V«e4 a
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Dealers and Distributors WaiMed
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"t
BOXOFFICE :: October 18, 1952
49

. . . Mr.
. . On
. . Myron
. . R.
SAN FRANCISCO
peter Garrette, who operates two theatres
in Woodland, offered the entire proceeds
from five days to the building fund of the
Holy Rosary academy in Woodland, partially
destroyed by fire recently . . . William H.
Howard, newly appointed vice-president of
RKO Theatres; Edmond C. Grainger. Harry
Mandell and Milroy A. Anderson recently
visited San Francisco on the second leg of
a journey around the circuit properties. The
men conferred here with RKO Golden Gate
Manager Mark Ailing.
A. E. Vann and B. B. Byard received per-
Must Sell
Theatre to Be Wrecked
DOWNTOWN THEATRE
Ellis & Mason, San Francisco
All Equipment Must Be Sold at Once
2,000 Seats, including Racking Chair Loges,
450 yards BeauHful Carpefs, Chandeliers,
Stage Lights, Squared Lighting Panel (4 years
old), 2 Simplex Motion Picture Machines, 2
Brenkert Lamp Houses, complete with Lenses,
Electric Cabinet Rewind, Rheostats, Western
Electric Wide Range Sound System complete
with Soundheods, 2 Western Electric Horns and
Speakers and Wiring, Lobby Furniture, Steel
Lockers, Plumbing Fixtures, Fire Hose, Exit
Doors, Front Entrance Doors, Marquee, Neon
Signs, Office Equipment, Stage Equipment,
Heating ond Cooling System, Vocuum System,
Exhaust Fans, Fire Escapes, Railings, Exit
Lights, Mirrors, etc.
—
This is a completely Modern Theatre
one of San Francisco's Finest. Immediate
action necessary.
Phone - Wire - Write for Further Information
Cleveland Wrecking Co.
2800 Third St., San Francisco, Valencia 4-1411
Building now open for inspection
YOU CAN RELY ON
lOT AH PICTURE SERUCE Co.
125 HYDE St SAN FRANCISCO (2), CALIF.
Cera d I Karski.... President
mission to construct a 500-car drive-in a
quarter of a mile north of Garberville and
west of the highway. Construction is to
start immediately . . . The conversion of
the Broadway Theatre on Cahfornia drive
in Burlingame to a government building was
proposed recently by the Burlingame Chamber
of Commerce. The building has been
offered for sale by its owner. Fox West
Coast Theatres. Incidentally, the possibihty
that the Fox Theatre in San Francisco may
still be turned into a convention hall is not
dormant.
The Cleveland Wrecking Co. is offering
much of the equipment and furnishings of
the Downtown Theatre here for sale. The
35-year-old building is to be wrecked, but
much of the equipment, as well as the carpets
and seats, are practically new ... In
town last week were the following: The
Joseph Cottens; Fred MacMurray, stopping
off to purchase photographic supplies on his
way to a fishing spa, and Rhonda Fleming,
visiting in Fairfield . . H. L. Thornton, who
.
for a short time was with theatres at Modesto
and Fort Bragg, has been transferred to
Fortuna as manager of the theatre there,
succeeding Neil McBurney, who has been promoted
to the management of the Fort Bragg
State Theatre.
.
. . R. L.
. . Charlotte
A. H. Castle, Westside Theatres, was on the
Row from Livermore W. Hankins,
Mann,
projectionist, was in town .
Preddey Co., was vacationing .
Halliburton, secretary at Walter Preddey, returned
from vacation ... In order to increase
the circus atmosphere for "The Greatest
Show on Earth," the Delano Theatre, Delano,
installed a candy floss machine and within
the first week the machine paid for itself.
. . . Emil
The Arthur linger Co., November 15, wiH
move to its new location at 361 Golden Gate,
between Hyde and Larking. Approximately
10,000 square feet of space were acquired by
the new 'tenant . the Row was Gina
Perry, Yerington (Nev.) Theatre
Palerno of the Star Theatre, Stockton, was
a visitor . . Also, Greenland Bock of the
.
New Liberty Theatre, Stockton.
Mr. and Mrs. Walter G. Preddey spent the
weekend at Carmel . Hopkins, AA
shipper, returned to work following an illness
and Mrs. Fred Fisher of Weott;
Paul Aglietti, Rio Theatre, Richmond; William
G. Allen. Dix Theatre, Mai'iposa; Lester
Blumberg Principal Theatres, Los Angeles,
and Don Donohue, Nevato Theatre, Nevato,
were on the Row.
Herman King, producer of "The Ring,"
was in working on the promotion for the
opening at the United Artists . . . Ralph
Clark, UA manager, has a new secretary,
Lorraine Bargagliotti, formerly of the
Blumenfeld circuit . . . Max Youngstein was
in from UA New York office, as was Division
Manager Jim Velde.
The Vogue, an art house, is trying something
new, a preview in connection with the
Edward Fisher,
regular screen feature . . .
former New York actor and director, now on
the staff of the Geary Theatre here, held
auditions for the forthcoming production of
Stanley Barlup. manager
'Private Lives" . . .
of the Vernon Theatre. Alexandria, Va.,
and his sister, Mrs. Helen David, were vacationing
on the west coast and came up t
visit Boyd Sparrow, manager of the Loew"
Warfield here.
SEATTLE
Tohn Danz, president of Sterling Theatres
Inc., recently celebrated his 75th birthda;
with a dinner party for 120 guests at tb
Olympic hotel. He was born in Europe am
came to the U.S. when he was 4 years old'
He has been a resident of Seattle since 1905
There are 32 theatres in the Sterling chain
The son and daughter-in-law of John 8
Henry have returned from a Florida trip ant
have assumed the managership of the Granc'
Theatre here.
Visitors along FUmrow included Mr. anc
Mrs. Frank Noffa, Lynwood. Port Blakely; Mrj
and Mrs. Albert Fernandes. Fernandes cir-;
cuit. Clallam Bay; Harry Ulsh, Empire anc^
Island theatres, Anacortes; William Haugen^Miii
Almos, Paulsbo; Corbin Ball, booking agent
|
fc
for the John Lee circuit, was in from Eu-;
phrata; Norman Clyde, Clyde, Langley,
Bing Fournler, B&B Theatre, Grayland.
ancj
;
Relief Fund Offers Xmas
Card Showing Theatre
LOS ANGELES—The Motion Picture Reliei
fund is offering exhibitors and the personnel
j
of the distributing companies a Christmi
card titled "Christmas at the Bijou" an(
printed in full color. All profits from sal
of the card will support the fund's prograi
of aid to sick, aged and needy industry members.
Orders should be placed with the fund
at 335 North La Brea Ave., Los Angeles 36.
Name Charles Beetschen
BELLINGHAM, WASH.—Charles W. Beetschen,
former assistant manager of the Ad'
miral Theatre in Bremerton, has been promoted
to the post of manager of the American
Theatre here. Murt Makins, Adm
manager, made the announcement. Rich;
Goldsworthy succeeded Beetschen at the Ad
miral. Both houses belong to the Evergrei
chain.
W"
Rob Palms Theatre of $675 ,
PHOENIX — Sledge hammer safecrackers
;
Am
robbed the Palms Theatre Sunday night (12) i
ft,
of $675 in cash. The burglars made their
getaway the hard way—taking with them a,j^
400-pound safe.
Voluntary Board Censors Films
All films exhibited in Germany are subject^
to censorship by a voluntary board.
QUICK THEATRE SALES!
Selling theatres is our business. Live
orgonizotion, quick results. When others
foil, give us try, post record of sales
is our proof.
UNITED STATES COVERAGE
Inquiries Answered Immediately
Write Irv Bowron, Soles Mgr.
FRED B. LUDWIG, Realtor
5711 E. Burnside * Portland 15, Oregon
*1
•
j
•
|
*1
SO BOXOFHCE October 18, 1952 J

;
witb
,
iwner.s
1
1.
'
j
Herman
''

'}
I
Belter Organization
Is Objective of MPTO
(Continued from preceding page)
fight for elimination of the federal admissions
tax and stressed that each individual
exhibitor must share the load of the job
by contacting his congressman.
Al Reynolds of Claude Ezell & Associates,
Dallas, spoke on "Drive-In Concessions" and
outlined operation of the concessions stands
in 24 Ezell drive-ins. Reynolds said that he
had found tape-recorded announcements
very effective in increasing concessions sales.
He listed items carried in Ezell concessions
stands and referring to barbecue, warned
that drive-in men must be careful in handling
it to avoid food poisoning. He advised
drive-in men not to handle too many concessions
items.
AVOID RITZY NEIGHBORHOODS
On locations of drive-ins, Reynolds warned,
"Stay out of the silk-stocking neighborhood
—neither the theatre nor the concessions
stand will fare too well."
Regarding the time for intermission, he
said that the circuit encountered an unexpected
situation after a storm damaged a
drive-in at Fort Worth and took off part of
the top of the concessions stand. Operating
on a make-shift basis, it was decided to
eliminate the intermission entirely. Suprisingly,
concession sales averaged 51 per cent
of the boxoffice dollar. This experiment, he
said, revealed that there was no rush or
crush at the concessions stand. The patron
got to the drive-in earlier for the concession
items or made purchases later at night.
Jack Keller II, Columbia Amusement Co.,
Paducah, Ky., discussing exploitation, pulled
many old ballyhoo stunts from the bag and
explained that they are as effective today as
ever, because they were new to a new generation.
"We do a lot of simply crazy things down
in Paducah," he said. "For example, if we
have a horror picture, we might have a faint
check made out. Or even have an ambulance
pull up in front of the theatre at 5
p. m., and carry a 'customer' out on a
stretcher, while word is circulated through
the crowd that has gathered that he 'fainted
while watching the horror picture.' "
Herman Levy then disclosed Ascap's new
fees covering incidental music and warned
that the court decision in the Ascap case
involving music in motion pictures doesn't
protect incidental music played in the
theatres. The law, he said, firmly establishes
Ascap's legal right to fees on its copyrighted
music and violations of
that right might involve
$250 for each violatioa
BIDS CAUSE CONCERN
Levy said that Alfred Starr, recently
elected president of TOA regretted that he
could not attend the MPTO meeting here,
but added that he hopes to visit St. Louis
soon for a luncheon meeting of exhibitors.
He revealed that fourteen new members for
TOA had been obtained since he came to St.
Louis on October 6.
An open forum, presided over by Lou Ansell
of St. Louis and Tom Edwards, revealed
chat the exhibitors of this area are mostly
concerned about being compelled to bid for
pictures. Levy stressed that competitive
bidding was suggested by the higher court
.v.mpiy a.3 an alternative for divorcement, ad-
'^oca'.-ed by the lower court, and that bidding
Lou Ansell, St. Louis; Actor William Bendix; Mrs. J. C. .Ansell and J. C. Ansell,
St. Louis, are seem in a conyention chat in above photo. Bottom panel: Thomas
James; Bendix; Pat McGee, Denver, and Ronnie Krueger and his father Paul Krueger,
Wehrenberg circuit, St. Louis.
is to be resorted to only when an exhibitor
who is an essentially competitive situation
requests the right to bid in writing. It was
brought out that the court decision did not
set down rules for the use of bidding.
At the banquet in the Starlight roof. President
Tom Bloomer of Belleville was given
a bronze plaque that expressed the appreciation
of the membership of the MPTO group
for his administration the last year The
Kaycee Tax Group Meets
With Rep. Dick Boiling
KANSAS CITY—The local COMPO tax repeal
committee met here Thursday (16) with
Congressman Richard Boiling of the fifth
district of Missouri, which includes Kansas
City, to explain the predicament of theatres
unless the 20 per cent federal admissions tax
is repealed.
Glen Dickinson sr., regional chairman for
the COMPO-sponsored drive, and Beverly
Miller, chairman of the local legislative committee
for this district, called the meeting.
Attending also were Howard Burkhardt,
Loew's Midland managing director; Senn Lawler,
Pox Midwest advertising chief; Dick
Brous. FMW attorney; Jay Means of the Oak
Park; Stanley Durwood, Durwood Theatres;
M. B. Smith, Commonwealth district manager;
Jack Braunagel, Commonwealth drivein
supervisor; Reuben Finkelstein, local exhibitor;
Arthur Cole, industry representative,
Paramount, and Joseph J. Kelly jr.. attorney
for the Motion Picture Ass'n.
Richard Landau is penning "Spaceways," a
science-fiction subject, for Lippert Productions.
*^
plaque bore the signatures of members of th
organization.
Pat McGee of Denver made a brief talk o
behalf of COMPO at the banquet, tersely, i
was "Let's all work."
Stuart SjTnington, Democratic nominee fo
United States senator from Missouri, at
tended the luncheon at the Zodiac lounge o IsS
Monday as a guest of Fred Joseph and wa
asked to stand for a bow.
Stanley Schwartz Injured
In Singapore Accident
^.
liti
KANSAS CITY—Word has been receiva 6rt
by a relative here that Stanley H. SchwartI 'tmi
one of the two plaintiffs in the Brooksidl
Theatre antitrust suit last May, who spU^H
a settlement of $1,322,908 suffered a brokei
arm and head injuries September 26 when h|e'Jie
fell into a drainage ditch in Singapore whili
on a four and a half month world cruise
His wife said that Schwartz was attemptini
to flag down a cab at the time he fell int^KDi
the ditch. He was admitted to a hospital t
Singapore and then placed under the car* If
of a doctor aboard the USS President. A
the time of the letter, the Schwartzs plannft
to stay aboard their ship until it complete
its itinerary and docked in New York som^jt
time after the first of next year.
Theatre to House Store
NEWCASTLE, IND. — Charles Vores Cl
Moorcland has signed a long-term lease ol
the building housing the Royal Tlieatre heni
He will open a Philco appliance store at thj
site. Mrs. Ward Huston ox Xenia. Ohio,
owner of the building.
BOXOFFICE October 18. 19f

il
I
1 JAMESTOWN.
i
J. C, .k

PROJECTION AND SOUND SYSTEMS
... J
CENTURY HAS IT
CENTURY has more desirable features than any other equipment. You
will find no "gadget improvements" on CENTURY equipment—everything
is scientifically arrived at—to give you fu/f d/mensiona/ reproduction
of picture and sound, with trouble-free operation.
HIGH EFFICIENCY MECHANISMS. CENTURY proiectors require almost
no maintenance. They contain fewer parts (10 gears where others require
up to 23) in simple arrangement so that stress and wear are at a minimum.
Fewer gears and shafts mean less trouble, lower maintenance, less vibration,
sharper pictures . . . finer projection.
CLEAN, TROUBLE-FREE OPERATION. CENTURY has reduced lubrication
headaches. There are no oil sprays or oil baths to mess up film and
projection room. Oil-less bearings and glass-hard steel gears rule out
bindups:
MAXIMUM LIGHT PROJECTION. CENTURY design fully utilizes the
advantage gained from the use of highpower arc lamps and high speed
lenses.
ENGINEERED SOUND SYSTEMS
CENTURY sound systems are designed to meet your
needs— present and future. They give you the best
that modern science can offer.
UNIT PRINCIPLE DESIGN. Each CENTURY installation can be selected to meet
the physical or financial requirements of any theatre or drive-in.
AWARD-WINNING SOUND QUALITY. CENTURY sound reproducers feature
the famous hydro-flutter suppressor, exclusively—winner of an Academy Award
because it is a "fundamental improvement in film drive" and "results in improved
quality in the theatre". (Citation of the Academy of Motion Picture Arts and
Sciences). CENTURY sound has unusually high fidelity due to the low flutter
obtainable with CENTURY sound reproducers.
SIMPLIFIED OPTICAL SYSTEM. CENTURY sound reproducers employ a highefficiency
straight-through optical system. No mirrors or prisms to fog or tarnish.
Amplification requirements and noise interference are reduced.
MECHANICAL ADVANTAGES. Quick threading; oil-less
bearings; interchangeable
unit construction, simplified service; standardized design for
use with any standard make of projector or
pedestal.
CENTURY W5 Amplificotion
System — 200 — 400 watts
(Duo power Amplifiers
Rack Mounted
CENTURY W3
Amplification System with
A.C. Exciter Supply
CENTURY W5
Amplification System wiltl
D.C. Exciter Supply
SOLD BY
G. C. Anders Company, Inc.
317 S. Sangamon St.
Chicago 7,
III.
McCarty Theatre Supply Co.
3330 Olive St.
St. Louis 3, Missouri
Shreve Theatre Supply Co
217 West 18th St.
Kansas City 8, Mo.
54 BOXOFFICE October 18, 195'

I
'
shortly
I
Mrs.
I
be
1
(25).
1
Terry
I I
and
. . The
. . Van
. .
UA)
. . . Charlie
. . Carl
. . The
was
. . Jame.i
iept(.
CHICAGO
•Phe clly bus fares hnve been iiilscd from
.
j
15 to 20 cents. Children piiy ten cents.
Pnrnmount Pictures ns a public service
.
l5
.
releasing special news reel shorts on both
presidential candidates. "The Elsenhower
Story" Is now on release and will be followed
by "The Stevenson Story." The UiK
'I I line for each film reads. "It's your blrthi
right to vote as you please—but vote! . . .
Meyer Gold, president of women's Variety
club group, announces a card party will
given In the clubrooms Saturday night
Members are asked to bring guests.
Turner, RKO director of exploitation.
Dave Golding. Sam Goldwyn's publicity
director, were In town making arrangements
for a concert by Frank Loe.sser at the Blackstone
hotel. He wrote many songs for
"Hans Christian Andersen," which will be
featured at the concert .... 20th-Fox staffers
are trying to make the Tom Gilliam
sales drive which ends December 27. the
greatest in the history of the exchange . . .
Goerge K. Spoor, pioneer producer and head
of the old Essanay studios. Is celebrating his
83rd birthday this month.
Republic reports 47 prints will be used for
.
the sub.sequeni run of "The Quiet Man" in
Irving Lang, booker, has
this territory . . .
resigned Lippert and will move to Dallas,
where he will enter another business . . .
Prank D. Waiters, formerly theatre owner at
Hartford City, Ind., died recently . . . John
Balaban, the B&K chief, his wife and Nate
Piatt, one of his top aides, went to Hollywood
to arrange star appearances at the
Chicago Theatre during the holidays
Percy C. Havill, 64. and Rowland J. Long, 54,
projectionists,
died.
The J. Arthur Rank film, "The Stranger
In Between," opened at the Surf Theatre to
capacity business . . . Films. Inc., has issued
a new catalog listing more than 600 feature
films available for schools, shut-ins and hospitals.
The bulk are Warner and 20th-Fox
features. All are 16mm. The catalog is indexed
with Legion of Decency ratings next
to each title.
Marian Shannon will retire November 1 as
cashier at United Artists after 25 years service.
She is one of the best known women
in the Chicago film industry .
Nom-
Ucos officials report business improving in
several of the circuit houses. They look for
less interest in films until the presidential
campaign is over . Stadium at Evanston,
formerly operated by the Sam Meyers
circuit, will feature the Hope Sommera stock
company this winter. John Miller and John
Hoffman have reopened the Vogue in Queen
City, and Tom Baker has reopened the 450-
seat Sharon in Bunker Hill.
The Society of Motion Picture and Television
Engineers held their October meeting
Thursday (16) at the Bell & Howell plant.
A feature of the meeting was a traruscription
of a paper which is to be given by A. H. Person
of Minnesota Mining & Manufacturing
Co. of St. Paul to the 72nd semiannuaJ convention
of the national .society In Wa.shlngton.
The subject of "Magnetic Stripping
Techniques and Characteristics" was presented
by four employes of the company.
The Palace opened Thursday (16) with the
Mario Lanza film, "Because You're Mine."
'Monkey Business'
Leads at Chicago
CHICAGO — World series radio and TV
broadcasl.s slowed up mutlncc buslnes.s at all
theatres However, the first coid wave of
the sea.son hiked night gros-scs at all first
runs. The Chicago had u good week with a
newcomer, "Monkey Business." plu.s a .stage
show headed by Peter Llnd Hayes and Mary
Healy. The Oriental had a good fourth week
of "Sudden Fear" with 110. All other holdovers
did average.
(Avoroge l> 100)
Chicogo Monk (Poro), 5th wk 105
Ziegfeld Cry, the Beloved Country (Lopert), 2rKl
wk
no
"Crimson Pirate' Rates High
In Kansas City With 150
KANSAS CITY—First run business was
good last week in Kansas City as all top
houses reported 100 per cent or over. "The
Crimson Pirate" at the Missouri was the
pacemaker with a tidy 150. "Ivanhoe," being
held for a fourth week, was still attracting
good sized crowds with a 140 per cent.
Krmo Les MiscroMos (20th-Fox), 2nd wk 125
Midland Ivonhoe (MGM), 3rd wk 140
Missouri The Crimson Pirate (WB); A Tole of
i
Five Women 1 50
Poramount Caribbeon (Poro) 105
Tower, Uptown, Fairway ond Granodo We're Not
Married (20th-Fox); (at the Tower ond Gronoda
only), Arctic Flight ( AA) 115
Vogue The Lady Vonishes (U A), reissue, 2rxJ wk. 100
Indianapolis Grosses Fall
Below Expectations
INDIANAPOLIS—Grosses were not up to
expectations last week.
. . I 10
Circle The Crimson Pirate (WB); Army
Bound (AA) 100
Indiana—Monkey Business (20th-Fox);
Breakdown ;Rcalart) 95
Keiths— The Wild Heart (RKO) 75
Loew's Ivanhoe (MGM), 2nd wk
Lyric The Well (UA); Mine with
. .
the Iron
Door :Col). reissue 95
Reopened at Coal City
COAL CITY, ILL—The Rialto Theatre
here has been reopened after a five-month
suspension of operations. The house closed
last April when attendance fell to an unprofitable
level. Thomas Berta is co-owner of the
theatre.
Deal on Pic Theatre
SATANTA, KAS.—Mr. and Mrs. William
Helton have taken over the ownership of the
Pic Theatre here by purchasing the half interest
of their partners, Mr. and Mrs. Norman
Belt.
Lawrence Varsity Brightened
LAWRENCE, KAS— Mark Cadle, manager
of the Varsity Theatre for Midcentral Theatres,
has completed redecoration of the Varsity.
Design of the marquee was changed and
some changes were made in the foyer. Cadle
managers both the Varsity and Jayhawker for
Mllcentral Theatres of Manhattan.
INDIANAPOLIS
^Uudc .MrKeao, maniixer at Warncr-s. attended
the tentlmonlttl dinner given District
Manager J 8 Ambro;e at the Variety
Club, In Clnclnriatl. and the dLstrlcl Warner
meeting at the Netherlands Plaza hotel there
ChapUnn "Limelight" wm
screened at the Coronet Theatre . Modern
Talking Pictures moved It office to the E»-
scx building. 102 Ea.st Vermont
The State at Crother.ivllle wax reopened
after a long clo^l^K. by R. L. Rlchardx . . .
Prank Warren. U-I .salesman, was home ill
Maurice DeSwert, Ls the new student
booker at U-I. He formerly waa a-viLstant
manager at Keith'.s here Bailey,
operator of the Star at Winston, wa.s In on
buslne.ss two days.
Secretary Norma GeraKhty, National Theatre
Supply Co , In Miami on a vacation
. . . William McGovem of the Rltz at
. . .
Loogootee and the Oden at Oden Ls relea.s-
Ing .some 200 young quail for the state in his
area . Herzog of the Select at Haw.-;-
vUle, Ky., became father of a baby daughter
Annette Kuebler of the Astra and Tlvoll
theatres at Jasper, reported her father
was resting well after the amputation of the
left leg October 8 at the St. Joseph's haspital
in Louisville.
The Frankfort Drive-In and the Skyline
Auto Theatre at Logansport have folded for
the season . Shepherd at ShepherdsvlUe,
Ky., is showing 16mm film . . . The
new Pine at Smith's Grove, Ky., has been
opened by Russell Brashear.
Vandals Invade Outdoorer
VERSAILLES. IND.—Extensive d;.:;.,i,:.- t >
the Bel-Air Drive-In near here occurred recently
when vandals broke into the restaurant
building and upset all the equipment.
MAIL IN DATES
TODAY
DEZEL'
831 S.Watwsli CHICAGO
NOW BREAKING
ALL RECORDS']
THE WTR E
i
When t/cu Vee4a .
SPECIAL TRAILER
'GOOD' and FAST
COOO OiD OVfNOAMI
riLMACK
CHICACO S. 1 327 S. WABASH AVt.
NEW rORK 34. 630 NINTH AVI.
-3 UN/rSHOWS-
ART OF LOVE
IIHtOOH DIPLOMAT
BIRTH OF LIFE
'BURNING 0(J(S[ION
'SMASHINBVIffMT
HOW TO TAKE A BATH
equipment
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
•'KvcTXithing lor the Theatre"
BOXOFFICE October 18. 1952 55

DRIVE-IN TEAM WINS—The Olney Drive-In Theatre Bush league Softball team
won the pennant in Olney, 111., this year. The team has created much goodwill for the
theatre. It is made up of high school students and many of the boys are on the school
football team and wanted to keep in training during the summer. Pictured at the
upper left is Ray Worthey, manager of the drive-in and sponsor of the team, who said
that the team helped stimulate business at the drive-in with good publicity. Next to
Worthey in the photo is H. E. Coen, manager of the team and president of the theatre
corporation. At the extreme right are Bill Hatch, principal of one of the grade schools,
and Jenks Jenkins, a former employe of one of Olney's conventional theatres, who
act as coaches of the team.
ST.
LOUIS
lyjembers of the St. Louis loge elected W. W.
Sharpe of Paramount and R. C. Lightfoot
of Allied Artists as delegates to the annual
meeting of the Colosseum of Motion Picture
Salesmen's convention at Atlanta November
22, 23. D. J. "Bud" Edele of United
Artists, back at work after two years of service
as an officer for the navy, was selected
to serve as an alternate. A pleasant surprise
at the meeting was the attendance of
Joe Sarfaty, U-I salesman who is recovering
from injuries received in an automobile accident
he suffered February 29. Joe has
progressed to the point where he is able to
walk with the aid of a cane. The next
meeting of the loge will be held December 6
When new officers are to be elected.
Several neighborhood theatres are being
used for food demonstrations featuring the
recipes contained in the St. Louis Globe-
Democrat's cook books. The demonstrations

'
strengthen
, ,14
. 9
Davis Theatre Reopened
In Suburban Chicago
CHICAGO Tlic ifopcnInK of the Duvi.s
Theatre Friday i3i meant another step In
the rapid urowth of the Raven.swood Lincoln
Square area. The theatre was operated for
many years by the Essanens Tlienlre chain
and. after belnp dark for over a year, the
theatre's new owners. Ben ELsenberK and
M. D. Zimmerman, both Independent operators,
have made many Improvements In
addition to complete renovation and redecoratlon.
Following a policy of showing pictures direct
from first run In the Loop, the theatre
will offer as its opening attraction "Son of
All BabI" and "Untamed Frontier"
HW.'. ' lg.»MBM*
AS
Masked Gang Gets $2,719
CHICAGO A gann of robber.^ held up the
manager of the Balaban & Katz Marbro
Theatre, 4124 Madison St., recently and
took $2,700 from the theatre safe and $19
from his pocket. Leslie Glea-son. the manager,
said one of the bandits entered the
theatre through the stage door and climted
to the office on the third floor. He drew a
gun and forced Gleason to sit in a chair
facing a wall. Three other men entered and
scooped up the money in paper shopping
bags. All but $200 was in silver. The men
wore masks made from stockings.
BOWLING
KANSAS CITY—The No. 1 spot in the
Filmrow Women's Bowling league was again
held by Finton Jones, with 14 victories and
only four defeats. Hartman's climbed into
undisputed second place with ten wins and
eight los.s€s. Manley's, the Continentals and
Foxy Five each had nine and nine, while the
Columbia Gems replaced U-I in the basement
with only six wins and 12 losses.
.
Team Won Lost Team Won Lost
Finton Jones . 4 Continentals 9
Hartman's 10 8 Bureoucrats ... 8 10
Manley's 9 9 U-I 7 11
Foxy Five 9 9 Columbia Gems. 6 12
KANSAS CITY—There were several shifts
in the standings of the Filmrow Men'.'; Bowl-
I
Ing league, but the MGM team continued to
its first place .standing with 18
victories and six defeats. Ritz Theatre moved
from fourth to second with 14 and 10. and
Michael's took over the third place w'ith 13
and 11. Screenland continued to hold on to
Its cellar occupancy with six wins and 18
losses. Jenkins of Michael's rolled the
week's high t«n with 219. and high 30 with
529.
Teom Won Lost Team Won Lost
MGM 18 6 Fo« Trotters 12 12
Ritz Theatre ...14 10 Fox All Stars 11 13
Michael's 13 11 Commonwealth 10 14
Film Delivery. . .12 12 Screenland 6 18
Meta, Mo„ Theatre Sold
META. MO.—The 200-seat Meta Theatre
has been taken over by Mr. and Mrs. Earl
Chestnut. It formerly was operated by
Rodus Rowden.
Lease to Frank Todd
LATHROP. MO.—The Lathrop Theatre
here has been leased by Frank Todd.
BOXOFFICE October 18, 1952
IN INDIANA TOIK—Al Raymer. bnokiii;; dirci tor for Ihi- .ManU & Rose circuit,
dire

. . Republic
. . Eugene
.
.
. . Dick
KANSAS CITY
Gladys Melson, Motion Picture Booking
Agency, spent a week's vacation in New Or-
The Spa Motor Movie at Excelsior
leans . . .
Springs, a Winoco operation, was closed Sunday
(12).
. .
Tim Lewis, RKO manager, returned to work
' after taking a week's vacation. Louise
Phillippi, cashier, returned from a two-week
vacation. Bill Burke, home office representative
who filled in during Phillippi's absence,
has left town . Gloria Thompson, assistant
cashier at RKO, has resigned to go to Brazil
with her husband, stationed in that country
with the air force . . . Bill Brooker, RKO
publicity man, was in St. Louis working on
forthcoming releases.
"Captive Women" was screened for RKO
employes . . . After a small job of painting
part of the front on the RKO office, work
will begin on the interior . . . M. A. Levy.
20th-Fox division manager from Minneapolis,
made one of his frequent trips here . . . "Tl-ie
Snows of Kilimanjaro" opened at the
Orpheum Theatre October 16 at roadshow
prices. This is the first time that a motion
picture has been shown at the Orpheum since
"David and Bathsheba" was shown August
21 to September 11, 1951.
Irving Sochin, U-I short subject manager
from New York, was in town for a sales
meeting . . . H. H. Martin. Universal district
manager from Dallas, was an exchange visitor
.. . Joseph Blaufox, U-I publicist, was here
working on Willie and Joe in "Back at the
Front" . . . Tommy Taylor, salesman, paid a
PDCIJT MPKDM
STAGE EQUIPMENT COMPANY
aillLMI
FVERYTHINC FOK THE STAGE
BOX OFFICE • 1324 Crani
IILUILIIIl.
CANDY - POPCORN - SEASONING
For THEATRES ond DRIVE-INS
—Send for Price List—
Freight Prepaid on $75.00 or More
KAYLINE CANDY CO.
1220 S. Michigan Chicago 5, III.
Satisfaction — Always
MISSOURI
THEATRE SUPPLY COMPANY
L. ]. KIMBRIEL, Manager
Phone BAIIimore 3070
lis W. ISlh Kansas City 8. Mo.
Carpets — Door Mats
Complete Instaltafion Service— Free Estimates
R. D. MANN CARPET CO.
928-930-932 Central, Victor 1 171, Kansas City, Mo.
4S5 Paul Brown BIdg., Chestnut 4499, St. Louis
POPSIT PLUS
Liquid Popcorn Seasoning
Butter-Like Flavor, Color and Aroma
U6 West 18th St.
L. & L. POPCORN CO.
KonsGs City, Mo.
visit to the office for the first time since his
recent illness. He is expected back at work
very soon.
Rube Flnkelstein, Kansas Drive-In, hosted
a luncheon at the Town House in Kansas
City, Kas., for the managers, city salesmen
and assistant managers of the local distributors.
Several civic leaders attended the yearly
event . . . Al Adler, MGM assistant manager.
was in Manhattan, Kas., a few days . . .
Woody Sherrill, city salesman, returned to
work after illness forced him to be off for
several days . . . Bernie Evens, MGM publicist,
was in St. Louis working on "Ivanhoe"
. . . MGM reports an extremely heavy sales of
accessories from National Screen Service during
the September 22-29 "Ivanhoe" week.
W. R. Franli, independent Hollywood producer
and exhibitor in the Minneapolis territory,
visited the UA office here. Frank is
producing a series of four films on Congressional
Medal of Honor winners, to be distributed
by UA . .. "The Thief" has been
booked at the Midland Theatre here for mid-
November. Not a single word is spoken in
this hour and a half UA feature ... Ed
Branch, RCA Service Co., returned from a
one-week vacation . Sichelman,
auditor, was at Columbia.
Filnirow visitors included Mr. and Mrs.
Leroy Hitchings, Hillcrest Drive-In, Osage
City, Kas.; Harley Fryer, Plaza, Lamar, Mo.;
Fred Eberwein Weston, Weston, Mo.; Herb
Jeans Roxy, Warsaw, Mo.; R. L. Adkins, Arcadia,
Arcadia, Kas., and Mr. and Mrs. M. S.
Heath, Plaza, Liberty, Mo.
Basil Fogelson purchased a new screen from
Shreve Theatre Supply for his Odeon Theatre,
Green City, Mo. Shreve also sold a new
screen to H. G. Brandenburg for his Osage
house in Osage City, Kas. . . . J. E. Courter,
Courier, Gallatin, Mo.; Harold Gibbons, Victory
Theatre, Wichita, Kas. and Woodrow
Rife, Victory Knobnoster, Mo., were on the
Row.
Bob McKinley, Republic booker, returned
to work after taking off four days as part
of his vacation, and spent them in the
country . screened "Ride the Man
Down" and "Thunderbirds" for salesmen .
In town booking and buying were W. F.
Sonneman, Springdale, Ark.; Ken Ehert, Star.
Clay Center, Kas.; F. L. Weary, Richmond,
Mo.; C. E. Mayberry and John Wirsig, Berryville
and Eureka Springs, Ark., and Howard
Larsen, Webb City, Mo.
Don Davis, RCA theatre equipment division
manager, attended the MPTO convention in
St. Louis, then moved on to Omaha for a brief
visit . .. Al Chaffee, chief accountant at
Paramount, was in Duluth on vacation
George Roth, Fine Arts Pictures,
. . .
New York,
was a Row visitor, as was Maury Passerow,
Classic Pictures. New York .
atre Equipment Co. has completed an
installation
job at the Kansas state penitentiary at
Lansing. Included were EteVry projectors,
Strong lamps, an Altec 4A speaker system,
Imperial motor generator set. Automatic Devices
heavy duty curtain track and a Vocalite
screen.
Rube Melcher, Popper's Supply, moved on
to Minneapolis and Des Moines after the
MPTO convention in St. Louis . . . C. G.
Oliver, head booker at Warners, was off work
for almost a week due to illness . . . Don
Walker, WB exploiteer. was in St. Louis.
Fred Harpst reports a lot of activity at the
Allied Independent Theatre Owners office
here. Harpst, general manager for Allied.
says that activity increa.ses as fall and winter -
comes on, as exhibitors make less frequent
trips here. The office has been active on
booking and buying, shopping for occasional
birthday or anniversary gifts for customers,
as well as obtaining information on building
insurance codes, and architectural data. The
office has also been getting requests for hotel
space for the American Royal here. All in
all. it looks as though Allied is loaded down
with many varied tasks.
. . .
Mrs. Louise Patz, wife of the midwest division
manager of National Screen, was
operated on Thursday morning . . . Jack
Braunagel, drive-in supervisor for Commonwealth,
was in Lincoln, Neb. . Orear,
Commonwealth purchasing agent, attended
the SMPTE convention in Washington
C. L. McVey was in the Commonwealth office.
Betsy Wolf, secretary to R. M. "Bob" Shelton
at Commonwealth, announces her engagement
to Frank Josephson, son of Mrs.
Reuben Josephson. Frank's father headed a
circuit of theatres in the Kansas City territory
about 20 years ago.
New Managers for Columbia Tiger
COLUMBIA, MO.—Mr. and Mrs. Byron
E. Knight have taken over the management
of The Tiger Theatre, a 435 seater. The
theatre building is owned by A. B. Coleman,
and the Knights are operating under a
lease.
SELL YOUR THEATRE PRIVATELY
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IMartin Circuit Opens
jDrive-In, 126ih Unit
(iA Maitiii riiialrr ha
opened the 126th unit In Us rliaiii tlir
Edgewoud Drlvp-Iii on the Macon road. Je.sse
B. White, Miirlln city manager, described
the 678-car Installation as "the south'.s (inest."
The manager Is Jimmy Smith, formerly of
the Phenlx Drivc-In at Phenix City, Ala.
O. R. HuKhe.s came from the Martin drlve-ln
Marietta, Oa., to succeed Smith at Phenlx
Designed by R. E. Bland, Martin archljtect.
the Edgewood was built by Standard
IConstructlon Co.. Columbus. John Mauk.
iMartln chief engineer, supervised the instaljlatlon.
Others who contributed to the driveiln
were Frank Brady, Martin property manager,
and J. D. Hoover, general manager of
Martin Realty Co.
The first 750 cars attending on opening
night were given a certificate for u free
carton of Royal Crown Cola, as was every
tenth car. There was free chewing gum
(or the kiddies.
To Open Around January 1
KEY WEST, FLA. — A $100,000 500-car
drive-in on Stock Island Is .scheduled for a
January 1 opening. The ozoner is located
near the naval hospital.
During the afternoon when the screen Is
Idle at the theatre, the grounds may be used
by civic clubs for nonprofit activities. Joe
iasCitjtf.-' iSlrugo, who has taken out the permit, said
he has tried for three years to get permission
to build such an amusement center.
,bia
Mrs.
Tigei
f
Brt
mnajeii:'
i seater r.l
B, ColeE.
but up until now was always refu.sed.
I
Open Gadsden, Ala., Rainbow
GADSDEN. ALA.—Alga Theatre Corp. has
opened the 300-car Rainbow Drive-In Theatre
here. It is hoped to expand the capacity
I
BdB to 600 cars when restrictions are lifted on
copper wire, according to C. S. Pittman,
president.
S. Pittsman jr. is manager of the new
Alga also operates the Pittman and
theatres here. Outfitted with RCA
equipment, the theatre hopes to open a kiddy
I
playground
(I
in the near future.
Free popcorn went to opening night pa-
trons.
New Piedmont Ozoner Is Open
ANNISTON, ALA.—A new 300-car ozoner
has been opened on the Piedmont-Gadsden
about one and one-half miles from
The Piedmont airer is a joint ven-
|ture of L. H. Howell and Edward and Joe
Little.
Florence, S. C, Open- Airer Bows
FLORENCE. S. C—Tile East Main Drivelln
Theatre has been opened here by Wilder
,S. Funk and James E. Bethune. Located on
the Lake City-Johnsonville highway, the
I
has a screen tower measuring 35x50
I feet.
Open 250-Car East Main Airer
CHARLESTON. S. C—The 250-car East
Main Drive-In. owned and operated by Wilder
S. Funk and James E. Bethune. has opened
Movietime Troupers
To Carolina Parley
Dusk-Dawn Show
On Election Night
(•ustonia, N. —

PROJECTION AND SOUND SYSTEMS
_._ . J
CENTURY HAS IT
CENTURY has more des/robfe features than any other equipment. You
will find no "gadget improvements" on CENTURY equipment—everything
is scientifically arrived at—to give you fu// dimensiona/ reproduction
of picture and sound, with trouble-free operation.
HIGH EFFICIENCY MECHANISMS. CENTURY proiectors require almost
no maintenance. They contain fewer parts (10 gears where others require
up to 23) In simple arrangement so that stress and wear are at a minimum.
Fewer gears and shafts mean less trouble, lower maintenance, less vibration,
sharper pictures . . . finer projection.
CLEAN, TROUBLE-FREE OPERATION. CENTURY has reduced lubrication
headaches. There ore no oil sprays or oil baths to mess up film and
projection room. Oil-less bearings and glass-hard steel gears rule out
bindups.
MAXIMUM LIGHT PROJECTION. CENTURY design fully utilizes the
advantage gained from the use of highpower arc lamps and high speed
lenses.
ENGINEERED SOUND SYSTEMS
CENTURY sound systems are designed to meet yoor
needs— present and future. They give you the best
that modern science can offer.
UNIT PRINCIPLE DESIGN. Each CENTURY installation can be selected to meet
the physical or financial requirements of any theatre or drIve-in.
AWARD-WINNING SOUND QUALITY. CENTURY sound reproducers feature
the famous h/dro-flutter suppressor, exclusively—winner of an Academy Award
because it Is a "fundamental improvement In film drive" and "results in improved
quality In the theatre". (Citation of the Academy of Motion Picture Arts and
Sciences). CENTURY sound has unusually high fidelity due to the low flutter
obtainable with CENTURY sound reproducers.
CENTURY W3
Amplification System with
A.C. Exciter Supply
SIMPLIFIED OPTICAL SYSTEM. CENTURY sound reproducers employ a highefficiency
straight-through optical system. No mirrors or prisms to fog or tarnish.
Amplification requirements and noise Interference are reduced.
MECHANICAL ADVANTAGES. Quick threading,- oil-less bearings; interchangeable
unit construction, simplified service; standardized design for
use with any standard make of projector or pedestal.
CENTURY V^5 Ampliflcolion
System — 200 — 400 wollj
(Duo power Amplifieri
Rack Mounted
CENTURY V/S
Amplification System with
D.C. Exciter Supply
JOE HORNSTEIN, INCORPORATED
712 N. E. First Ave.
Miami 36, Florida
.410N BOYD THEATRE EQUIPMENT CO.
e««<
p. 0. Box 362
Shreveport,
Louisiana
SOLD BY
CAPITAL CITY SUPPLY CO.
161 Walton Street, N. W.
Atlanto, Georgia
STANDARD THEATRE SUPPLY CO.
215 E, Washington St.
Greensbo ro, North Corolina
219 South Church St.
Charlotte, North Carolina
QUEEN FEATURE SERVICE, INC.
19121,2 Morris Ave.
Birmingham 3, Alabama
TRI- STATE THEATRE SUPPLY
318 South Second St.
Memphis 3, Tennessee
60 BOXOFFICE October 18. 1952

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Guniersville, Ala.,
Levies Tickei Tax
GUNTERSVILLE. ALA. As the result of
a I'j-ccMil lax placed on iidiilt theatre admissions,
theatres here have been forced to
Increase admission prices. The tax levied
the city commission amount.s to 5 per
cent. Adult ticket price at the Lake Theatre
lis now 40 ccnt-s and at the Rltz. 2S cents.
Kiddy prices were not changed.
W. Woodall, local theatre operator,
the tax. He told comml.ssloncr.s that
the new levy would bring the total tax on
admi.sslons to 28 per cent, placing the burden
on people who can least afford It. Woodall
also pointed out that 80 per cent of his
patrons are from outside the corporate limits
of Gunter.sviUe.
Comml.ssloners. pointing out that the city
now requires more money than It formerly
has, said that the amusement tax is a fair
one because it is on a luxury rather than
a necessity.
Cashier Thwarts Holdup
PLANT CITY. FLA.— A theatre cashier,
who thought an attempted stickup was a
practical Joke, thwarted a robbery attempt
at the State Theatre. Emma Lou Finlcy. 19.
was selling tickets when a man came up to the
window and demanded the ca.sh. She thought
It was a practical joke until he pulled back
the coat he was carrying over his arm and
revealed a gun. Miss Finley said she was preparing
to hand over what bills were in the
cash box when some other per.sons walked up
to buy tickets. The thief then said, "Forget
It," and walked off. She called the police and
within eight minutes a man had been arrested
on suspicion of the attempted robbery.
JACKSONVILLE
. . Vl.iltors at
'pdclic .AtklnHon has opened a booking and
buying agency In the Grlner hotel. Accounts
of the Jack.sonvllle exchange area will
be handled exclusively. Atkinson recently
visited In Atlanta and Miami .
the Exhibitors exchange recently were M. L.
Miller. Isle of View Drivc-In, Panama City,
and Mr. and Mrs. Peter Moslert. New Theatre,
Palatka . Hearn made a trip to
Tampa in connection with the opening of the
Tower Drive-In which is .scheduled to open
October 22.
.
James V. Frew, Unlversal's district manager
from Atlanta, spent .several days in the
Jack.sonvllle office during the ab.sence of Buford
Styles, local manager, who is In California
Skinner, 20th-Fox, is not
leaving the company as previously planned
Bob Cannon, Cannon Theatres, Live Oak, and
Charlie Sutton, Skyview Drive-In, St. Petersburg,
Mike Seravo, Warners,
were visitors . . . has returned to the office after a recent illness
. . . Sol Kravltz, home office repre.sentatlve
from New York. Is spending three weeks
in the local office.
Gus C. Coplan, DeLand Drive-In, DeLand:
E. C. Kaniaris, St. Augustine Beach Theatre.
St. Augustine; Chet Humphries, Ridgewood
Theatre, Daytona Beach; Saul McCloskey,
Skydrome Drive-In, Lake Worth, and C. L.
Jackson, Woodbine Theatre, Woodbine, Ga..
were visitors.
Lake Drive-In Incorporates
NEW ORLEANS— Lake Drive-In, Inc., has
been granted a charter of incorporation, listing
capital stock of $6,000.
Delay in Martin Theatres
TV Bid for Columbus, Ga.
COLUMBUa. OA.—A rival application has
been filed for a TV channel In which Martin
Theulre.s l.s Interested Martin Tlicatre.s and
Radio Columbu-t laHt month announced
they had combined forces to avoid a
lengthy hearing by the FCC and .tpocd construction
on a TV station here. As Television
Columbus, they sought channel 28.
Now, the Phenlx City lAIa.) Broadcasting
Co., which operates WPNX, has filed application
for the same channel. It was pointed out
that a hearing now must be held by the FCC
and television In thl.s area could povtlbly be
delayed until 1953.
florida's fIRST Supply House
NOW HAS TWO CONVENIENT
LOCATIONS TO SERVE YOU
UNITED THEATRE SUPPLY CORP
no Fronklin St.
Tompo, Urn.
Phont 2-304S
CONCESSION
129 Wnt riofltr i>
Miami, Urn.
Ptwn* 3-SOIt
'Wl
lyiten
with
Helps Collect Books ior Korea
HIALEAH, FLA.—A new tie-in between a
theatre and a civic movement has been developed
at the Essex Theatre. When a .soldier
In Korea wrote the local new.spaper asking
for reading matter for his outfit, Walton
Oakerson, manager of the Essex, offered the
facilities of the theatre as a collection depot.
As fast as the paper back books arrived they
were stacked in the lobby. When the lobby
threatened to overflow, the books were mailed
to Korea.
Wi
(llH wilh
StJPti
Tennessee U. Bans Chaplin Films
KNOXAAILLE—A Russian-made movie and
a group of Charlie Chaplin films have been
banned by the University of Tennessee as the
result of a protest by the American Legion.
President C. E. Brehm said that a faculty
organization, the University Film Society, had
agreed not to show the scheduled films. The
Legion re.soIution said Chaplin's conception of
"morality" was in contradiction of its youth
programs.

MIAMI
\X7hen George Hoover of Florida State Theatres
arrived at his office in the Olympia
building the other day, sat down at hie desk
and prepared to take up his daily chores,
he rang for his secretary, Ruth Warren, who
promptly appeared bearing a large, decorated
birthday cake. If the boss had forgotten his
birthday, the staff hadn't. All hands were
called in and coffee was brewed and theatre
business came to a standstill while severe
inroads were made on the cake which Miss
Warren herself had baked. "Real nice way
to start the day," said the circuit's southeastern
district manager. Hoover is second
assistant chief barker for Variety International
and member of the board of Miami's
Variety Children's hospital, which is doing
very important work in this community.
"Uncle Don," children's entertainer and
radio personality, has been booked to make
Saturday matinee appearances at most of
Florida State's neighborhood theatres. A
popular feature with the youthful trade,
the circuit finds that these in-person visits
is reflected in increased attendance of the
small fry.
Requests of patrons induced Walter Klements
to bring back "Faust and the Devil" to
the Mayfair Art Theatre . . . The West
Flagler Theatre was closed temporarily for
alternations . . Lillian Claughton approaches
.
the controversial idea of whether
or not television is hurting the motion picture
boxoffices from an original angle. She
suggests TV may hurt theatres because set
owners are seeing the antiquated Hollywood
films which are the only ones available to
them so far, and may be concluding that
this is the current type of pictures being
shown in theatres.
A late-night discussion was heard recently
on a local radio program emanating from a
restaurant here on the subject of whether
stor)/
delicious
The
of America's
most beautiful
model .
ATLANTA-CHARLOTTE
MEMPHIS-NEW ORLEANS
WASHINGTON, D. C.
motion pictures were actually better than
ever. Foreign, not American, pictures were
better was the conclusion. It was argued
that the reason Hollywood made technically
beautiful films without raising the artistic
standard of the content, was that Hollywood
attempted to please everyone and all groups,
and subordinated certain aspects of productions
to avoid offending various pressure
groups. Wometco's Mayfair Art Theatre was
cited as the theatre in this area which concentrated
on bringing adult film fare to
patrons whose tastes lie in that direction.
Currently the Colette story, "Gigi," is playing.
Florida State has had success with its series
of fashion shows put on in connection with
the showing of "Lovely to Look At." The
Gables and Boulevard were first with the
feature, followed by the Shores and the
Dade. Toby Gerard, local model, coordinated
the shows which used professional models.
In each case the local merchants in the
vicinity of the various theatres supplied the
gowns and neighborhood beauty shops provided
hairdos and makeup. Shows were good
promotion for neighborhood merchants as
well as the theatres.
Diclt Pope reports the signing of a contract
with MGM for a film to be made in
Cypress Gardens, starring Esther Williams.
It is to be made this winter . . . "The
treat's on us; come and enjoy yourself," says
the Claughton management in admitting all
children under 12 free of charge at the Trail
Theatre for the Saturday Cartoon carnival.
The offer was good until 1 p. m., including
free candy to everyone and the privilege of
remaining to see the regular feature . .
.
Free candy was on the docket for kids at
the Circle, Normandy and Grove, and plenty
of cartoons. A giant ten-cartoon package
was on tap at the Normandy.
The Ralph E. Stolkin, who with Ray Ryan
and Edward Burke just bought control of
RKO Pictures, is the same fellow who did
his first dabbling in filmmaking by financing
York Rctures, the organization Abner
Greschler organized in Coral Gables three
winters ago to produce "We're in the Army
Now," the Lewis and Martin film . . Dr.
.
Eduardo Mendez of the junta de censura de
espectaculos publicos (movie censor, in plain
English) of Cartegena, Colombia, is spending
his honeymoon at a Miami Beach hotel.
Strenuous objections by property owners
asking "peace and quiet" have helped defeat
a proposal for a drive-in theatre in North
Miami. The zoning board rejected the proposal
after an attorney for the protesting
property owners had stated the northeast
section of the city is residential, and the theatre
would lower property values. He also
said it was not the fault of the property
owners that the owner of the proposed drivein
site had not been able to finance a home
development. Owner M. A. Mulligan said he
originally intended to build homes but due
to proximity of railroad tracks could not
arrange mortgages. Pinal action was to be
taken October 16 . . Protests against a
.
proposal to construct a drive-in also were
scheduled for an airing at a meeting of El
Portal village in the north section of the city.
Sally Shepherd, wife of Sonny Shepherd,
Wometco official, entertained the newlii
wedded Charles Walter Frederick Bethell^
at the Variety Club. The bride, the forme:
Brenda Brice, and groom arrived on a two
day stopover on their way to a Hawaiiai
honeymoon. Bethell owns theatres in Nassau.
Front page space was given the news thai
that if Variety Children's hospital is successful
in getting a variance permit foi
Ringling Bros.-Barnum & Bailey to stage
its show at a new location, it will be muct
more available to the children. A public
hearing on Variety's petition will be heard
by the planning board. The circus i<
scheduled for November. The West Flagleii
Kennel club will provide the ground andl
parking space, rent free. The percentagql
that would go to Variety for its sponsorship^
has not yet been named.
So many persons have gone out of theirl
way to tell Herb Rau, News amusemenM
editor, how much they enjoyed "The Quiefrf
Man," currently at Claughton's Royal and
Variety theatres, that he printed a second
review of the picture. The spell woven by
the film, he says, lingers long after a person
has viewed it. For this he gives Director;
John Ford credit, saying that the director's
art has never been more evidenced than in
his wielding of even the tiniest role.
'
An innovation on the New's amusement''
page is the Monday feature, consisting of
various methods of quizzing patrons to see
how much they know about film personalities.
Rear view pictures of actors and actresses
were used one week, with correct names:
being printed elsewhere on the paper. Pictures
of stars minus their heads, the headsf
appearing separately, challenged patrons
chooses which belonged to which. Few people
scanning the page can resist tryin
themselves out on a few.
News about the new Cinerama, recentlyl
unveiled in New York, was widely publicized!
here and commented on. Glowing accounts!
brought back by those who saw it haveil
helped to pique public curiosity.
Watson, Ark., Roxy Is Sold
WATSON, ARK.—The Roxy Theatre
here!
has been purchased by T. A. Hodges of Mc-
Gehee, Ark.
When tl«u Veeda
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DISTRIBUTORS FOR ELECTRIC WIRE AND CABLE
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62
BOXOFFICE :: October 18, 1952

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GUESTS—Pictured above al the Alexander
Film Co. studio in Colorado Springs
are, left to riKlit: Koy KinK. soutliern
division sales manager of tlie film company;
Mrs. .Max Connett, Barbara Connett
and Max Connett of Newton, Miss.
Connett Is owner of a circuit of theatres
In Mi.ssls.slppi, and has theatre interests in
Alabama and Louisiana. Photo wa.s made
during the Connetfs recent vacation In
Colorado Springs, where they were guests
of the Alexander Film Co.
CHARLOTTE
etewart & Everett Theatres took over the
operation of the Scotland and Gibson theatres
in Laurenburg, N. C, from Mrs. J. T.
Belton Hogan is the new booker
KJlbson . . .
|at RKO. He formerly held the same position
jat MGM. Funeral services for Lloyd Harvey
jTodd sr. were held at Douglas & Sing mortuary.
He was the father of Lloyd jr., booker
for Stewart & E^'erett . . . Robert Reeves,
lassistant shipper at Republic, resigned to
jaccept a position with the .state highway department.
E. C. Sanderson, Pen-Lin Drive-In, Wallace,
[N. C, has taken over the Wallace Drive-In
jj. E. Moore has taken over the Skylite Drivein
at Sawmills, N. C; J. A. Rhyne has taken
over the Stanley Theatre at Stanley from
Louis Ballard, and Carl McSwain, Red
Springs, has taken over the Sanlee at Santord,
N. C. . . . Randolph Scott was in town
(visiting his mother.
The Charlotte News ran a feature on the
:ain Theatre at Camp LeJeune, N. C, marine
lase, stating that enough film has passed
;hrough the machines of this $411,443 recreaional
facility this year to reach from Camp
ejeune to Iwo Jima, language easily underitood
by its marine patronage. The article
'urther states that this functional type of
leatre supplies more continuous entertainlent
than any other unit on the post. E. D.
.Izman, NCO in charge, stated his biggest
problem was lost articles, including about
Jhree children a month. Another feature of
the film facilities on the base is a central
inspection room where every print is careruUy
examined for condition prior to being
jsent to any of the post theatres for use.
H. H. Everett of Stewart & Everett Thea-
TCS, who is prominently identified with civic
md charitable organizations in and around
3harlotte, has been named to the board of
TUstees of Queens college. He is president of
lie Charlotte Chamber of Commerce, presilent
of United Community Services, a direc-
W of the Union National bank, an elder in
the Trinity Prenbyterlan church and former
dl.itrlct governor of the Llona club.
.\ half-hour ceremony officially opened the
new eii.st wliiif of the Memorial hcspltal which
houM'.s the chlldrcn'.s clinic, established and
.spon.sored by the Variety Club of Charlotte
A guest at the dedication wa.s William C Mc-
Craw of Dallas, executive .secretary of Varlcl>
International. Con Graham, chief barker uf
Tent 24, Introduced John Vlckers, chairman
of the hospital committee of the local Variety
Club, who unveiled the plaque Just out-slde the
clinic entrance.
Caspar Urban, Paramount office manager,
got a nice wrltcup by Dick Pierce, Charlotte
. . Robby
Ob.servcr sports writer, on his activities a-s
an AU-Aemrlcan at Notre Dame .
Robinson, RKO salesman. Is back at work
after a seige of illness spent at Memorial
hospital . . . Everett Olson, Paramount explolteer,
was on a flying trip to Memphi.'-.
New Orleans and Atlanta . . . R. T. Belcher.
Warner booker, resigned to become booker at
Queen City Booking Service, succeeding Dick
Ea.son who resigned to take over SaxtonV
Theatrical Service. The latter will be renamed
Carolina Booking Service.
Julie Olson and Peg Eason, wives of the
Paramount exploiteer and the Carolina Booking
Service booker, respectively, weekended
at the Olson cottage at Windy Hill beach .
Several Filmrow boys are planning to attend
the South Carolina-Clemson game the last of
the month. The event brings together exhibitors
and film men from throughout South
Carolina for an informal get-together each
year.
First run openings: Manor, "Ivanhoe" at
advanced admissions; Carolina, "Somebody
Loves Me"; Imperial, "The Big Sky," and
Center, "The Greatest Show on E:arth," third
week . . . Buford Griggs put on an all-night
screen show with seven different features,
running from 7 p. m. and ran until 6 a. m.
Buford reports quite a few cars were left
when the final feature was over. Another allnight
frolic will be held Halloween night.
New Film Studio at Mobile
MOBILE—Film Productions, Inc., ha.^ been
incorporated here with an authorized capital
stock of $20,000. Manning W. Spottswood,
president, said that the company would produce
all types of sound, color and silent
films for industrial, commercial and civic
organizations with a possible later tie-in
with TV. Other officers are Richard Arthur
McGeoch, vice-president, and Jack H. Lewis,
secretary-treasurer. Directors are the officers
and J. Herbert Gibbons and Cabel Outlaw jr.
Offices here are located at 508 St. Francis St.
Fire Damages May Theatre
STAMPS. ARK.—The May Theatre will
be
closed for several weeks following a fire which
originated in the projection booth the night
of October 6, causing damage estimated at
$3,000. The theatre is operated by Van
Emerson.
Begin Work on 325-CaT Ozoner
FORDYCE, ARK.—Work on a new drive-in,
to be located just west of the city limits on
Highways 79-167, has begun. The car capacity
will be about 325. Paul Marks, Dallas Theatre
manager, is in charge.
Al a Kreen gom«,
HOLLYWOOD lokei top
honori. A» o box-office ottraction.
It l> without equal. It hot
been o favorite wilh tfieatre goeri fof
over 15 years. Write fodoy fo< complete delailt.
Be lure to give teating or car capacity.
HOLLYWOOD AMUilMIMT CO.
Ml taiiMi W«b«h AvwiM • Oik*** S. llllMto
A. V. CAUGERs«..^^«

. . John
. . Fred
. . The
MEMPHIS
TXrith the annual Tristate Theatre Owners
convention only a little over a week
away, plans are being rushed to complete the
program. Delegates from all sections of the
Memphis trade territory are making reservations.
Sessions will be held October 27-29 at
the Hotel Gayoso here. M. A. Lightman jr.,
president of Tristates, said business scheduled
for the session included arbitration, clearances,
government antitrust suit, conciUation
panel, federal tax fights, advertising and selling,
how to cut operating overhead, drive-ins
and concessions.
Citizens of Jackson, when they vote in the
national elections on November 4, will also
settle the question of Sunday motion picture
MONARClTf
Theatre Supply, Inc.
Neil
Blount
492 So. Second St.
Memphis, Tenn.
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ARTHUR LEAK Theatre Specialists
|
3305 Carutli. Dallas. Texas
Teleiiliones; EM 0238- EM 7489
CONFIDENTIAL CORRESPONDENCE INVITED
'^€t^
.
light at
. . more
lower amperage
THT-STATE THEATRE SUPPLY
320 Sv. SKond St. Memphis, Tenn.
J
shows for Jackson. A "yes" or "no" vote will
be taken as a result of the petition recently
signed by 1,200 persons and presented to the
election commission . . . Several theatre owners
were discussing the possibility of establishing
bank night with big cash pots given
away at regular times to patrons. The renewal
activity in bank nights followed a ruling
by Police Commissioner Claude Armour
that the six now being operated in local theatres
are legal. A few years ago police banned
theatre bank nights. The difference now, said
the commissioner, is that patrons are not required
to purchase a ticket to register for the
drawings.
Exhibitors visiting from west Tennessee included
Mrs. H. A. Fitch, Erin, Erin; Nathan
Flexer, Mi-de-ga, Waverly; W. F. Ruffin jr.,
Ruffin Amusement Co., Covington; Bryan
Gooch, Rttz, Selmer; Louise Mask. Luez, Bolivar;
W. O. Taylor, Uptown, Dresden; C. H.
Gray, Rutherford, Rutherford; M. E. Rice jr..
Rice, Brownsville, and G. H. Goff, Rustic,
Parsons.
. . . Mrs.
Dorothy Barker bookkeeper and cashier at
Exhibitors Services, was vacationing . . .
Claude Gentry, Ritz and Lyric, Baldwyn,
Miss., who has his own private plane, made a
flying business trip to Memphis
Lorraine Starr is a new office employe at
NTS . . . Irving Sachin, short subjects sales
manager. New York, held a sales meeting at
the U-I office here . Meyers, Colonial
Pictures, made a business trip to Fort Smith,
Little Rock and Hot Springs . latest
Filmrow office is W&M Film Service, 175
Pontotoc. The company is managed by Robert
Moore. The new company is owned by
Fred Meyers and Cliff Wallace, who operate
Colonial Pictures. It inspects and ships film
for Colonial.
R. R. Clemmons, Missouri, Palmer, and J. C.
Mohrstadt, Joy, Hayti. were among visiting
Missouri exhibitors . . . From Mississippi came
Jack Watson, Palace, Tunica; Mrs. B. F.
Jackson, Delta, Ruleville; Mr. and Mrs. George
Davis, Globe, Shaw; Leon Roundtree, Holly,
Holly Springs, and Roy Prigmore Superba,
Charleston . Miller, 20th-Fox booker,
and Mrs. Betty Scott were married . . . Mrs.
Virginia Frisby, telephone operator and stenographer
at 20th-Fox, resigned and was replaced
by Miss Patricia Hale.
Helen Bruster announces the Roxy, Dick-
£on, Tenn., has been closed permanently . . .
Perry McCown, owner, has closed the Carroll
in North Carrollton, Miss., temporarily . . .
Mrs. R. L. Brumback, owner, has closed the
Buffalo in Linden, Tenn.
. . . Alton
Paul Shafer, owner, has gone into a weekend
operation of the Trumann Drive-In, Trumann.
Ark., due to cool weather
Sims, Rowley United Theatres, announces the
new Razorback Drive-In. Little Rock. Ark., is
now finished and in full operation.
Norwestern
. .
Other visiting exhibitors included Cail
Christian, Cozy, Tuckerman, Ark.; Mrs. H. L.
Love, Bylo, Bono, Ark.; Mr. and Mrs. U.
Walker, 41 Drive-In, Amory, Miss., and J. T.
James, James, Cotton Plant, Ark. Amusement Co.,
.
owners of
. .
the new
Waldron Theatre, Union City, Tenn., will
have it ready for a formal opening on October
Grand
22, E. B. Fritts announced .
Theatre, Arbyrd, Mo., was leased to Joh:;
Harper by Mrs. Juanita Seay, owner.
E. C. Fieeman, Ritz. Manila; C. W. Tiptor
New, Manila; Mrs. J. R. Keller and Mrs. R. £
Bowden, Joiner, Joiner; Henry Haven, In
perial, Forrest City; William Elias, Mu
Osceola, and Jack Bomar, Wren circuit, Littlij
Rock, were in town from Arkansas.
Mike Bogich to Roxy Helm
ST. PETERSBURG, FLA.—Mike Bogich wa^
recently named the new manager of the Rox
Theatre, succeeding D. L. Breault. Bogich wa^
formerly with the Florida and Palace theatre
in Tampa. The Roxy is part of the Claught
circuit.
Merl F. Hallford Returns
EUFAULA, ALA.—Merl F. Hallford, fon|
mer city manager here for Martin Theatre
has returned to his post after serving ii]
the army.
Roth Hook Is Elected
ALICEVILLE. ALA.—Roth Hook, Alabami"
theatre circuit and radio station operator
has been named mayor of Aliceville. Hi
was elected by a 3-1 vote over his opponent
Remodeled Park Is Reopened
BENTONVILLE, ARK.—The Park Theatr
owned by John Lowrey, who also manage
the house, was recently reopened after under^
going extensive repairs and remodeling.
SCALES
We have just been able to produce
a belter scale and reduce the
price, too. Now It's where It
should be and if a scale like this
at $89.95 will not make money,
then you don't want scales. Look
at this deal on 1 or 100 scales.
Prices
Reduced!
^75"°
Cut To Only
$3995
Down Payment $14.95
Balance only
J
PER MONTH
Or if you prefer to
send cash with your
order, you may deduct
5 per cent or $4.50 from the list price,
,
malcinj
.t
the
CASH PRICE ONLY
'85«
Scale crated
weighs 100 lbs.
All prices f.o.b. Soperton and we will
ship to you either express or freijht
On s;ili'S In CiiirBi;! and South Carolina. It
Is niriss;iiy lo :idil SaU-s T:ix lo scale prices
Get in touch with us for o Scale Deal
SPARKS SPECIALTY COMPANY
PHONE 33
SOPERTON, GEORGIA
64 BOXOFFICE October 18, 19!

'
'
ill
I
iPhe
I
the
I
M.
. . . R.
. . Jimmy
. . Harry
. . Rene
. . Grover
. . Tom
. .
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C.W.I
ATLANTA
«yHsk
MlkeBoj;;;,
iult.
Bojiii;
Palace thb
I'theciaiit
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Hoot,
itation
sent
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op-n
Alicefillt
a his oppc:
lePaiini.
10 also JUL
ned alter';
lemodeliiir
ES
Montcagle Drive-In, MonteaKic, Tcnn.,
I will open about October 23 with 306
'speakers and will use first run pictures.
The owner l.s J. D. Hunslker, who hn.' engaged
Exhibitors Service Co. to buy and book
I . . . Al O'Canip, who .spent much of his boyihood
at Norman Park. Oa., Incorporated a
fatal accident Into a .salable .screen fare.
HU camera crew recorded the accident. In
which a Brazilian Indian wa.s .spilled into
the XlKU river by a crocodile and Immedljately
devoured by a .school of fl.sh, during
filming of "Strange World" In the Matto
Orasso Jungle. The film opened at the Roxy
jhere. O'Camp, who came to Norman Park
(from Cuba to attend .school at Norman Park
.Institute, .said the .story l.s secondary to pho-
Itography In "Strange World." One sequence
'shows 200 crocodiles attacking a canoe and
jhand grenades were used to get the canoe
through safely. Now an independent pro-
'ducer, O'Canip formerly worked in South
America for an American motion picture
company. O'Camp was here for the Atlanta
lopenlng of the film.
Italian actress Silvana Mangano who reported
to police in New 'Vork that a $14,000
diamond and ruby ring had disappeared from
her hotel suite, is starring In "Bitter Rice."
which has been doing excellent business since
American dialog ha.s been dubbed in. The
picture is being distributed by Astor Pictures
ot Atlanta. W. M. Richardson, president.
T. Varnell, Park Theatre, Trion, and
J. R. Long, Dixie Theatres, East Gadsden,
jAla.. were visiting the Astor office on busi-
Jimmie Hello, Astor salesman who
|ness . . .
has been on a two-week vacation, has returned
to the office and will soon be out
among his exhibitor friends.
A 25-minute film on highway safety, prepared
by the safety education division of
the state patrol, was shown for the first
time Monday (IS* at the Roswell Theatre,
Roswell, Oa. Entitled "Killer on the Highway,"
the film was made with an all-local
cast. It features Col. George Wilson, director
of the state department of public safety;
Lieut-Col. E. S. Burke, director of safety
education, and others. Burke said copies of
RL
ROOK'S
flLin BOOfflG QfflCf
the film will be furnished any group Interested
In highway safety or membcr.s of hl.i
department will show the films upon request
to audiences In theatres.
li. G. Moon, formerly with Benton Bras.
Express, now with the navy, wa.s vLsltlng with
friends along the Row . Mix, film
cowboy from New Orleaas, wa.s vLsltlng In
Atlanta . Furst. first cou.sln of Nat
Furst, branch manager. Monogram DLstrlbut-
Ing Corp. of New York, was killed In u
holdup in Atlanta.
O. O. Ray and Buck Roebuck of United
Artist.s were In Atlanta for a sales meeting
L. "Dick" Kennedy, Birmingham. Ala.,
theatre executive, was In town booking.
Charlie Fortson, Wll-Kin Theatre Supply,
w as in Cleveland, Tenn., on business . . . Betty
Chatham, .secretary to Arthur Bromberg
Monogram Southern president, was given u
happy surprise when her husband, Pvt. Robert
Chatham, visited her . Partee, assistant
manager. Paramount Theatre, was appointed
as manager of the Roxy. He replaced
Ash Yarbrough, who has entered business for
himself. Frank Vinson has been added to the
Paramount force.
NEW ORLEANS
pioyd Murphy is remodeling the Strand The-
. . . Billy Fox Johnson reports
atre. Vicksburg. Plans include larger and
new restrooms, to be located on the first
floor, a larger concession stand and lobby improvements
his Fox Theatre, Marksville, was destroyed by
Dan Brandon, general manager of
fire . . .
Transway, Inc.. film trucking line out of New
Orleans, was on a nationwide television program
while on a visit in New York. The program
was a quiz show, and Brandon reached
the semifinals before being eliminated.
Mrs. E. B. Handlin joined in with the Robertsdale
Kiwanis club in Robertsdale, Ala., to
celebrate National Kid day. Mrs. Handlin,
owner of the Robertsdale Theatre, and the
Kiwanis presented two free cartoon shows at
the theatre. Children from the surrounding
towns of Loxley, Summerdale, Silverhill, Rossintown
and Robertsdale participated in the
event . Tringas and brother Charlie
opened their 400-car Ranch Drive-In at
Pensacola, Fla., on October 15. Teddy Solomon
and as.soclates planned on opening their
1,000-car Twin-Air there on the 17th.
Avon and Norwood Reopen
With New Managers
BIRMINGHAM — The Avon and Norwood
suburban thcatre^ here have reopened with
new operator.n Bob Dillon of Birmingham it
the new operator of the Avon. The theatre
Rpcclallzcs In art fllm.s, regular art exhlbltx In
the foyer and free coffee at any time. ThU
Is Dlllon'.n first venture as a film exhibitor.
Walter W. Harewlcz. a former manager for
Waters TTieatre.-*. hax taken over the Noni'ood
Both the Avon and the Norwood were Ut^t
operated by W H. Edwards.
Work Under Way on Joy Drive-In
COUSHATTA, LA -
Construction has begun
on the newly propased 300-car Joy outdoorer.
according to Elton Houck. A gla.s.1 enclosed
room win seat about 250 additional patrons.
1W IM Um Imp Ik'* *mm to •> Ml /
t« ta* VIA k. fc*. >. a*.!^ 6^
thk^*^
"10 NIOBTS IN lEMPSEY
A B&RROOH" .
tMT^ranifTbiii ;aiuati;tus
WM.S.HART.
EVERY INCN It WW
.THE GOODW
0'^' OLD SONGS
MONEY MA6WET
wiuiM
/IClV^ICTUlltS
TODDT PICTUBtt CO.
14a «*• »* -
ABC
THEATRICAL
ENTERPRISES
ATLANTA
JACKSONVILLE
Phune ALPine 7887 Phone 5 9227
P 0. Box 1345 P. Box 88
BUYING
BOOKING
AGENTS
k. J. (Hap) Barnes
C. B. (Cliff) Wilson
CALENDARS— HER
Karl (Bud) Chalman
R. A. (Rex) Norris
Experience — Industry— Integrity
p. o. box 1422
alpine 7621
atlanta, ga.
C. A. Gulotta, owner of the Fox Theatre
here, is back home after a checkup in a local
hospital . Brunet. owner of the Imperial
Theatre, is back around Filmrow after
being hospitalized for an eye operation .
Shirley Folse resigned from NSS to move to
California.
,5
Ij
•""
piift
Sill!"
,'
iini
.Will"''
00.*''
KNOXVILLE Scenic Studios,
p. O. Box 1029 • KnoxTille. Tenn.
Inc.
Contour Curtains -^ Theatre Decorating -Ic Stage
and Auditorium Drapes -^ Murals -^ Rigging M
Traclu -^ Conliols -(( Wall Fal)rics -k Lighting
Most Modern Stage Equipment Studio in America
Visitors on Filmrow: A. L. Royal, Royal
Theatre. Meridian. Miss.: Max Connett of
Connett Theatre: Hank Fayard and C. C.
Meyers from the Meyers Theatre. Biloxi;
John Luster of W. W. Page Theatre in Louisiana;
E. I. Hawkins. Delhi Theatre. Delhi.
La.; Charles Waterall and son Charlie from
the Waterall Theatres in Alabama, and J. A
Barcelona, Regina Theatre, Baton Rouge.

';
j
''
LITTLE ROCK
Demice Gangluff, Wren Theatres home office,
has returned from a vacation in
Bonnie McCarley, 20th-
Texas and Mexico . . .
Fox salesman, was touring Arkansas with the
special Fox exploitation trailer-truck on "Lure
of the Wilderness." The picture is doing
solid business in this territory . Theo
. .
Barnhart. Film Transit, is back at his post
at the local terminal after a vacation.
Jack Bomar, president of the Independent
Theatre Owners of Arkansas, said that theatres
throughout the state would participate
in the observance of United Nations day October
24. Special short subjects, trailers and
lobby displays will be utilized in the theatre
activity. He also said plans for the first annual
star popularity poll will be announced
next week.
Mr. and Mrs. Horace Gheesling have returned
from a vacation in Atlanta. Gheesling
is city manager for Bijou Amusement Co. . . .
Many Arkansas exhibitors are making reservations
for the Tristate convention at the
SPECIAL TRAILERS
Quality & Service
Serving theatres in the South for 31 years.
1 2 cents per word
lowest cost anywhere
Minimum Order, $2.00
Strickland Film Co.
HERALDS
220 Pharr Road, N. E. Atlanta
EDGAR L.
OFFSET PRINTING
RICE
THE HERALD PRINTER
The Herald way is the best way
TELEPHONE
216 WALTON ST., N. W.
MAIN 1622
ATLANTA, GA.
Complete Concession Equipment
and Supplies
THE QUEEN FEATURE SERVICE, INC.
1912'/2 Morris Ave. Phone 3-8665
BIRMINGHAM 3, ALABAMA
INCOMPLETE THEATRE SUPPLIESnj
'^
DRIVE-IN EQUIPMENT
Prompt, Courteous Service
DIXIE THEATRE SERVICE & SUPPLY CO.
1014 North Slappey Drive Albany. Ga.
Phone 3431 — Night Phone 2015
'^^'u.
..M'^
.
light at
. . more
lower amperage
SOUTHERN CARBON SUPPLY
1on St., TeL Alpine 2644, ATLANTA, GA.
Gayoso hotel in Memphis October 27-29 . . .
Mrs. K. K. King, wife of Commonwealth Theatres'
city manager in Searcy, is improving
after undergoing surgery. She is now in
Little Rock for further observation and treatment.
. . .
Roy Cochran said his new North Little Rock
Scenic Drive-In will open around November 1.
This will be one of the most unique drive-ins
in the nation. The rear ramp is approximately
80 feet higher than the first ramp.
Each ramp drops down in a stairstep manner
Rowley United Theatres has opened its
new Razorback Drive-In at 21st and Barber.
This gives the greater Little Rock area a
total of four drive-ins now operating with
one more to open next month and two more
in the preliminary stages of construction.
The coaxial cable from Memphis to Little
Rock is nearing completion and the first TV
station is scheduled to go on the air by next
April. Only one station permit has been
granted, to date, with five or six other applications
now pending before the FCC. Ed
Rowley, president of Rowley United Theatres.
Dallas, hold a 45 per cent interest in the one
station now authorized. Rowley United operates
eight conventional houses and three
drive-ins in Little Rock.
Local exhibitors are elated over the success
of the recent air force base fund drive. Over
$800,000 was raised through public subscription
to obtain 6,500 acres of land for the air
base site. Theatre contributions amounted to
approximately $21,000. M. S. McCord of North
Little Rock and head of United Theatres
Corp. was one of the leaders in the fundraising
campaign. The air force will now construct
a permanent $50,000,000 medium jet
bomber base with approximately 6,000 men to
be stationed there. The site is 13 miles north
of downtown Little Rock and a new four-lane
highway to the base is to be constructed in
the very near future. The air base payroll
will amount to about $18,000,000 per year.
Exhibitors over the state report a business
dechne of from 10 to 20 per cent for September
under August. School openings and
ideal weather for harvesting of crops were
given as principal reasons . . . "Hellgate,"
"Crimson Pirate," "Because You're Mine,"
"Ivanhoe," "Somebody Loves Me" and "The
Big Sky" are current and coming attractions
at local first runs.
Foy Ingrcmi Appointed
BRUNDIDGE, ALA.—Foy Ingram is now
manager of the Brundidge Theatre here for
the Fi'ed McLendon circuit. Ingram has been
a Brundidge resident the last seven years.
Miniature Train Ride for Kids
ATLANTIC, IOWA—A four-car miniature
train was brought to this city last week by the
Atlantic theatre management for Atlantic's
fire prevention week activities. Tracks for the
train were laid in front of the theatre and
children were given free rides by Manager Al
Hansen. The train is owned by the Pioneer
Theatre Co., operator of the Atlantic Theatre.
New Projectionist at De Land
DE LAND, FLA.—William Rodman has arrived
from Detroit to take over as projectionist
at the DeLand Drive-In. Gus C. Copeland
is manager.
HART BEATS
By HARRY HART
\xrESTERN North Carolina Theatres, ownec
by W. C. Macon and H. Southworth, wiJijj
build a 500-car de luxe drive-in named the!
Tunnell at Asheville, N. C. It is expected to be i ^
ready for opening about April 1 next year. II
i
will be RCA-equipped throughout.
V. H. Wickezer, East 70 Drive-In, Beaufor'
has installed 350 RCA in-car speakers. Franlj
Lundy has opened his 300-car Viking Drive-Ii
1
at Denmark, S. C. It is RCA-equipped. |
* • n
Al Perretz and his wife Marion, who nov
live at Spencer but who hail from Texas, ari
placing free thermometers with advertisinfj
for theatres in this area. Each unit isl
equipped with an accurate Taylor's thermonw(
eter, mounted in an all-weather cabinet wltti
space for advertising of both theatre ancj
merchant.
Al is well past 70, but looks and acts le
than 50. He had been working in the VirginlfC
area before coming to the Carolinas.
The Cloverleaf Drive-In, Newberry, S. C.
has been sold by S. L. Stallings to Wells anc
AUbright in Newberry. Dixie Film Co.. headec
by Guy Driver, has opened an uptown officf;
at 215 W. Third St. and has added "Hell':
Gateway" and "Spirit of West Point" to it;
list of pictures.
* * *
,
Bob Pinson of Astor said that "Seeds o
Destruction" was doing good business over ths
territory. H. G. Arenson roadshows has addec
"Birthright," made by Columbia universit;
and filmed at Gainesville, Ga., to his list o 1
pictures. The film was premiered iij
Athens, Ga.
Clubwomen Rate Only Two!
Of Ten for the Family
NEW YORK—Two features are rated fo;i
the family out of ten reviewed in the Octobe:
1 issue of joint estimate of current motior,
pictures, prepared by clubwomen. They are i
Willie and Joe in "Back at the Front" (U-I^
and "Old Oklahoma Plains" (Rep).
Six are rated for adults and young people
They are: "The Golden Hawk" (Col), "Hurri
cane Smith" (Para), "Something for thi
Birds" (20th-Fox), "Beware My Lovely'
(RKOi, "Somebody Loves Me" (Para) anc
"My Man and I" (MGM). Two are rated fo:
adults. They are: "Horizons West" (U-I) am,
"Strange Fascination" (Col).
Iceland Has 48 Theatres
There are 48 motion picture theatres in Iceland
exhibiting 35mm motion pictures.
COUNTRY PARSON'
With John Beal— Peggy Stewart
DOING BIG BOX-OFFICE
BUSINESS EVERYWHERE.
XING OF KINGS"
Cecil B. DeMille's epic
T/ie Story That Shall Live Forever.
ASTOR PICTURES CO. of Ga.. inc.
Main 9845
163 Walton St. Atlanto,

;
II
'
rower—The
I
OKLAHOMA
I
Loewenstcin
I
Loewenstein
RKO)
tteatre,,
''"
naineii
Inentyn.
VikiisDn;,
i-Kiiiippei
tith advir^
M c,
Iff tabiiid ;,
"1 ttalti J
B and act
JtalheVirci
are raw i
J in the ft';
eiirrent t-
men.
Tlit!
J
heW"';,
iTax Protest Trailer
To Start October 26
CITY - Henry S OnffliiK
and MorrlN Lofwi'ii.sti'lii were In DiUlas last
weekend to preview and edit the trailer prepared
previously In Oklahoma City. In proitest
to the propo.sed mea-siires for an Increase
tax and a soldiers' bonus.
In sales
The two measures are being submitted to
Ihe voters on November 4.
said the trailer was rushed
|;o New York for completion and printing. A
'preview was held in the Republic screen room
M Dalla.s Friday afternoon ilO> with Paul
(Short and Wallace Walthall, both of National
[Screen Service: Griff Ing. president of Video
independent Theatres: Loewenstein, president
of Theatre Owners of Oklahoma, and
Mrs. Loewenstein. plus the camera crew and
pyle Rorex. secretary of the Texas COMPO.
iind others In attendance.
said the trailer is of exceptional
quality. He proml.sed the finished
Droduct would be in the hands of Oklahoma
Exhibitors for them to .show from October
86 through November 4. He said the print
vlU run between three and four minutes.
In response to special delivery letters by
rOO to all Oklahoma exhibitors. 214 exlibitors
had definitely agreed to show the
jailer by noon Monday (13). Only one
ejection had been received. Two hundred
»nd fifty prints are being made, and leaders
n the project expect to have 250 acceptinces
by the time the prints are ready for
ielivery.
The Oklahoma Public Expenditures Coun-
II and theatre interests are underwriting
he cost of the trailers. NSS will handle
he physical distribution.
Films for Ice Show Skits
Selected by O'Donnell
DALLAS— Robert J.
O'Donnell has selected
!lght pictures from which scenes will be pre-
)ared by Virgil Miers for the "Hollywood in
Dallas" ice extravaganza, a comprehensive
ijre-selling campaign on which the Adolphus
lotel will spend approximately $50,000.
Scheduled to open at the Century Room
ibout December 1, the show, produced by
borothy Franey will feature the "Movietime"
[heme which was so sucessfuUy carried out
Dy Texas COMPO last year.
The O'Donnell selections are, from Colum-
>ia, "Salome": MGM, "Million Dollar Mernaid":
Paramount, "Road to Bali": RKO,
"Hans Christian Andersen": 20th-Fox, "Call
Me Madam": United Artists, "Mouhn
iouge": Universal. "Mississippi Gambler,"
ind Warners, "April in Paris."
Requests have been received from Memphis,
>lew Orleans and Atlanta asking for en-
Sagements of the ice show after it completes
he eight week run at the Adolphus hotel.
Quiet Man' Scores 110
[n Dull Dallas Week
DALLAS— "The Quiet Man" rang up the
lighest gross percentagewi.se last week, with
lUO at the Majestic. "Don't Bother to Knock"
to reach 100 per cent at the Palace,
ijanaged
oronct—Hongman's Holidoy (IRO) 95
lojestic—The Quiet Mon (Rep) '10
oloce— Don't Bother to Knock (20th-Fox) tOO
Wild Heort 90
I
u30X< OXOFTICE October 18, 1952
Oklahoma Calls for Tax
On Films, Accessories
Tent 22 to Concentrate
On Feb. 14 Giveaway
()kl;ilii>m:i City — 'I lir niontlily .lUtiimobilr
c'viMwav. slarlrd aliout n vrar ago
by Variety Tent Ti, will Im- su.spondrd
after the car-uwardlnK at Iho annual
\arlely elerlion party the nlRlit i>f
November 3.
Chief Ilarker C. II. Weaver >iiid the
Riveaway is beine suspended (o permit
the dub to ronrentrate on a major projeel
for next February 14, of which Dee
Fuller, properly master, is chairman.
.A Cadillac and Ford will be given away
in February.
Tent 2'Z will eliit a new crew the niKht
of November 3. and the crew in turn may
elect new officers that same evening.
R. E. Davis Leaves TEI
To Join Simmons Co.
DALLAS—Heywood Simmon.s, who resigned
as manager for Paramount here a yuar atio to
open a booking service, has taken a partner
in the expanding busi-
—
'
~^gft^^^ '^H ness, R. E. Davis, for-
^^^^^^ ^ merly with Theatre
JfT Enterprises.
^
The Sim-
^ m mons Booking Service
has moved to larger
f*^ ^ f' quarters at 2008 Jackson
St.
A factor in the
J.
J^^ growth of the Slm-
I^Mp^ ^H^^fe mons business has
IM ^^^^H been the help of his
'^ .^^^^^H wife Virginia, who has
been in charge of the
R. E. Davis office. At one time
she worked at the Paramount exchange
here and is familiar with distribution and
exhibition problems.
Simmons has a wide acquaintance in the
southwest. He started at Paramount as a
shipping clerk, became booker, salesman and
sales manager and manager, and resigned
after 27 years.
Davis had been with Theatre Enterprises
for 19 years when he left to join Simmons,
starting as a bookkeeper.
Texas COMPO Trailers
On Voting Reach 3,123
DALLAS—Kyle Rorex. executive director of
Texas COMPO Showmen, reports that 3,123
Get Out the Vote trailer packages have been
ordered by exhibitors in every state in the
union.
The package, containing seven different
trailers supporting the nationwide campaign
to stimulate voting, was originated here.
Fire Destroys Dover Theatre
DOVER. TENN.—The Dover Theatre and
the adjoining Dover electric shop, both owned
by J. T. Scurlock and Leroy Cherry of Dover,
were destroyed in a $100,000 fire here. Loss
was estimated at $20,000.
sw
OKl-AHO.VIA CITY- The Oklahoma motion
picture Indaslry which U currently
waging a campaign to repeal the federal admbwlon
tax. and another battle to prevent
an Increase In slate .sale* taxe.^ which will be
voted upon by the people Novembct 4, U
facing more taxation worries.
The Oklahoma tax commLsslon notified the
city film exchanses la.st weekend that they
would be expected Immcdlalely to beain collection
of .sales tax upon trailers, accessories
and features. The present tax L^ 2 per cent,
and It could be increased to 3 per cent. If
the measure proposing such an lncrea.se U
pa.ssed by the voters on November 4.
Theatre Owners of Oklahoma Immediately
went into action. However, lna.smuch as the
demand Is a matter of present statutory requirements,
it may be nece.s-sary eventually to
ask the next legl.'^ lature change the law. according
to Morris Loewenstein. TOO president.
"Inasmuch as the Industry Ls now Interested
in repealing the 20 per cent federal
adml-ssion tax, any suggestion of Increasing
taxes through any other source Is truly becoming
a red flag and cause for quick action
on the part of TOO and Industry executives."
he declared.
TOO immediately engaged Roy Lytle. a tax
attorney to handle the matter.
Queen Theatre Is Sued
For $36,670 in Damages
AUSTIN. TEX.—W. D. Luedcke, 26, has
filed a suit for S36.670 against the owners and
operators of the Queen Theatre as a result
of injuries suffered in the celling cave-in
during a matinee last July.
The claim, filed in district court, is against
Trans-Texas Theatres. Inc.. with L. Novy
as president and Ruth Key listed as owner
of the property under lease to the theatre
concern.
Luedcke's petition claims that since the
mishap he "lives in constant fear of falling
objects, and has headaches constantly." He
asks S25.000 for loss of earning power: $520
for medical and hospital expenses: $150 for
damages to his eyeglasses and wearing apparel,
$5,000 for disfigurement. $5,000 for pain
and mental anguish and $1,000 for future
medical expen.ses. The petition states that
he was incapacitated for six weeks and suffered
50 per cent disability.
Fourteen persons were injured by the falling
plaster and metal debris, with only three
being hospitalized. Two other damage suits
were settled on behalf of four children for
$886.
Free Parking Offered
ST. PAUL—Free parking service for patrons
after 5 p. m. is being played up by the
World Theatre, independent first run house
here. Ads proclaim: "St. Paul horse and buggy
days are gone forever and so are your parking
problems . . . everybody talks about it,
but only the World does something about it."
The service Ls made passible through a tieup
with a nearby parking lot.
67

PROJECTION AND UNO SYSTEMS
CENTURY HAS IT
CENTURY has more des/robfe features than any other equipment. You
will find no "gadget improvements" on CENTURY equipment—everything
is scientifically arrived at—to give you fu// dimemional reproduction
of picture and sound, with trouble-free operation.
HIGH EFFICIENCY MECHANISMS. CENTURY projectors require almost
no maintenance. They contain fewer parts (10 gears where others require
up to 23) in simple arrangement so that stress and wear are at a minimum.
Fewer gears and shafts mean less trouble, lower maintenance, less vibration,
sharper pictures . . . finer projection.
CLEAN, TROUBLE-FREE OPERATION. CENTURY has reduced lubrication
headaches. There are no oil sprays or oil baths to mess up film and
projection room. Oil-less bearings and glass-hard steel gears rule out
bindups.
MAXIMUM LIGHT PROJECTION. CENTURY design fully utilizes the
advantage gained from the use of highpower arc lamps and high speed
lenses.
ENGINEERED SOUND SYSTEMS
CENTURY sound systems are designed to meet your
needs— present and future. They give you the best
that modern science can offer.
UNIT PRINCIPLE DESIGN. Each CENTURY installation can be selected to meet
the physical or financial requirements of any theatre or drive-in.
AWARD-WINNING SOUND QUALITY. CENTURY sound reproducers feature
the famous hydro-flutter suppressor, exclusively—winner of an Academy Award
because if is a "fundamental improvement in film drive" and "results in improved
quality in the theatre". (Citation of the Academy of Motion Picture Arts and
Sciences). CENTURY sound has unusually high fidelity due to the low flutter
obtainable with CENTURY sound reproducers.
SIMPLIFIED OPTICAL SYSTEM. CENTURY sound reproducers employ a highefficiency
straight-through optical system. No mirrors or prisms to fog or tarnish.
Amplification requirements and noise interference are reduced.
MECHANICAL ADVANTAGES. Quick threading; oil-less
bearings; interchangeable
unit construction, simplified service; standardized design for
use with any standard make of projector or pedestal.
CENTURY V^5 Amplillcalion
Syilem — 200 — 400 wolU
(Duo power Amplitlen
Rock Mounted
CENTURY W3
Amplification System with
A.C. Exciter Supply
CENTURY W5
Amplification System witit
D.C. Exciter Supply
SOLD BY
CENTURY THEATRE SUPPLY CO.
20 North Lee Street,
Oklahoma City 4, Oklahoma
HARDIN THEATRE SUPPLY CO.
714 South Hampton Road
Dallas 11, Texas
83 BOXOFFICE :: October 18. 196ii|

!ii
'
! Jack
'
Mr.
. .
Bonnie
. . Theo
. . . Rowley
. . Frank
Ms
ir
«i(nl.yo(
'«!
«'(
less
lepto.
oboj
vibtQ.
l«brit(.
ip (In oiil
I
s rvie
M
'
iih:
Hi
ghipNd
B
LITTLE ROCK
* Iturned from a vacation in Atlanta.
r
?
I
Inernlcc (ianKluff, Wren Theatres home offlee,
has returned from ii vacation In
Texas and Mexico .
McCarley. 20th-
Fox salesman, was touriiiK Arkansas with the
special Fox exploitation trailer-truck on "Lure
of the Wilderness • The picture Is doing solid
'business In this territory . Barnhart,
Film Transit, is back at his post at the local
jtermlnal after a vacation.
Bumar, president of the Independent
Theatre Owners of Arkansas, said that theaitres
throuRhout the state would participate in
the observance of United Nations day October
24. Special short subjects, trailers and lobby
'displays will be utilized in the theatre activity.
He al.so said plans for the first annual .star
[popularity poll will be announced next week.
and Mrs. Ilorare Ghersling have re-
Gheesling
Is city manager for Bijou Amusement Co. . .
Many Arkan.sas exhibitors are making reservations
for the Tristate convention at the
Oayoso hotel in Memphis October 27-29 . .
.
iMrs. K. K. King, wife of Commonwealth Theatres'
city manager In Searcy, is Improving
after undergolnK surgery. She Is now In Little
Rock for further observation and treatment
Roy ('o

|
;;.
1
I
DALLAS
I
Sure it's
hot NOW!
But Winter's
on the way!
But it won't make a desert of your
drive-in if you install Southwestern's
"LITTLE
INFERNO
IN-CAR
HEATERS!
//
Once wiring's in, winter's worries
are over. Then it takes only
minutes to rig a speaker post
unit; two "Little Inferno" heaters
and a bracket with down light.
A unit's cost is low — $32.00
for 110 volt operation, $36.00 for
220 volt operation. And a unit's
operating cost is still lower—
about one penny per hour!
Heaters of the unit are safe
enough for customers to handle;
sound enough to take their
roughest treatment.
Like all the best of theatre
equipment, you'll find the "Little
Inferno" IN-CAR Heaters at
either location of
Southwestern
Theatre Equipment Co.
?010 Jackson
"olios,
R •
Tcxos
-.ret 3S71
1622 Austin
Houston,
Texas
CApitol 9906
JJ real-life drama unfolded for the patrons
of the Big D Drive-In Sunday night
(12). Joe Noble, manager, said it happened
this way: Two men in a "hot rod" robbed
V. G. Ashbrook, operator of a filling station
at 6:55 p. m. H. G. Petty, living close by,
witnessed the holdup. When the hot rod
left, he followed it to the Big D, a few
blocks away, then telephoned the police. It
was not long before 50 detectives and officers
in 31 squad cars converged on the theatre
and stationed themselves at intervals
throughout the grounds with pistols and
shotguns ready for instant use. The radio
announcement to squad cars had been picked
up by many citizens who decided they
wanted to see some real action and the evenings
business flourished, but the double
feature bill was not the main Interest. About
10:30 p. m., the police descended on the suspected
car and arrested Harry Jackson of
Ely, Minn, and Ray Jones.
Edwin Stanhope Olsmitli, former manager
for Universal, and his wife report Representative
J. Frank Wilson of Dallas has appointed
their son Edwin jr. to attend the
Military academy at West Point. Olsmith,
17. a graduate of Highland Park high school,
is now a freshman at Texas A&M.
The Variety Club played host to Oklahomans
here for the Texas-Oklahoma football
game in the Cotton Bowl last Saturday
(11). Tent 17 rolled the red carpet out on
Friday and Saturday nights, offering music
by Rip Giersdorfs orchestra and entertainment
by Michele and Hickey, and Tony Craig.
Francis Barr, Interstate publicity director,
served as master of ceremonies. Present at
the festivities was Pamela Freeman, daughter
of Mr. and Mrs. Charlie Freeman. Interstate.
She has been in California taking
special nursing work, and will return after
spending a month's vacation here.
. .
Jack Bryant, Variety Club executive director,
has been spending his time at the
Variety circus at the state fair, with Francis
Barr helping him in the barking. During
the first week one of the elephants died .
Also seen along Filmrow for the football
game were Ralph Drury, Heights Theatre,
Fort Worth; Julius Gordon, Jefferson Amusement
Co., Beaumont; Mr. and Mrs. J. G.
Long and their daughter and son-in-law.
Bay City.
Mrs. O. T. McGinley, wife of the Texas
Theatre owner at McGregor, died Monday
(13) after a long illness . . Mel Ferrer,
.
actor-director, spent last weekend with Robert
J. O'Donnell working out details of the
proposed four-play subscription series for
Interstate circuit theatres which will play
the shows. Charles R. Meeker jr. will coproduce
with Ferrer. Ferrer left here for
New York, and from there he planned to
fly to Florida for the COMPO Movietime
tour there.
BUFFALO COOLING
Charlie Stark, son of theatre operator J.
W. Stark in Wichita, Kas., used theatre exploitation
technique in his race for the presidency
of the Southern Methodist university
junior class. Young Stark is an active member
of Texas COMPO speakers bureau. H
placed 200 posters on the campus, used
sound truck and three-foot aerial balloon;
and arranged for "star" appearances. H
had a freshman with a small drum and sigr
"I'm drumming up votes for Stark," and an
;
other saying, "I'm sweeping the election fo
Stark." Other signs sported such phrase.,
as "Coming" . . . "Soon to Be Seen" . .
"L(X)k For" and "Starring."
William C. McCraw, chairman of the Texa
COMPO speakers bureau and executiv
director of Variety International, addressei
more than 250 members and guests at th
annual Chamber of Commerce banquet i
Mineola last week. He described the motioj
picture theatre as an institution in every com
munity equal in importance and moral'
value to the local bank and grocery store
He asserted, "Not enough people appreciat
our great industry simply because they tak
it for granted, and we have always been on
never to extoll the merits of our work.
Robert Hooks, Select Theatre, arranged th
engagement. Mayors and civic official
from the nearby towns of Pittsburgh, Tylei-
Quitman, Winnsboro, Grand Saline
Longview were among his audience. Kyi
Rorex, executive director of Texas CO!
accompanied McCraw and was besieged wit^|
requests from visitors from the neighborini
towns to have McCraw repeat his speech ii
their towns.
Dick Crane, formerly with Dick Cran
Amusement Enterprises here, has become as.
sociated with D. F. McCrosky in Mack Enti
prises as general manager. Crane has ba
merchandising and exploiting pictures f(
more than 20 years for independent produd
and knows personally most of the exhibitoi
in the southwest. The secretary at the Macl
office is Mary Dell Anderson, formerly in tb
-show business at Wichita Falls.
YOU CAN RELY ON
PICTURE SERU CE Co
IRDTIDfl
125 HYDE ST. SAN FRANCISCO (2). CALIF.
Gerald L. Karski.... President
SELL YOUR THEATRE PRIVATELY
Largest coveraoe rn U.S. No "Net" listtiigs.
Highest reputation (or hnow-hOM
and fair dealing. 30 years exoerience inclinling
exhibition. Ask Better Business Bureau,
or our customers. Know your broker
ARTHUR LEAK Theatre Specialists
3305 Caruth. Dallas. Texas
Telephones: EM 0238 EM 7J89
CONFIDENTIAL CORRESPONDENCE INVITEO
EQUIPMENT
3409 Oak Lawn, Room 107 BUFFALO ENGINEERING CO., INC. Dallas, Tax.
fsO?
BOXOFFICE October 18, 1952
•

i
I
I
paper
I
auditorium
I
The
I
I We
i
skipper
! A
i representative
. . . Senor
. . Hap
. . The
. . Sidney
. . Two
1 a
'(
01 oi- -,
Wans
cMc )!;
Id S*; 6
imiiente,
;;
tacoiB
ssteitge!;}
the
neiji;-;
at his spe:
itb Dici i>.
haslwoa
'
in Mack E-
ClSBf >i>
r,C!ll

i
. . Burl
. . W.
,
'
Four Congressmen
Favor Tax Repeal
OKLAHOMA CITY—Sixty-two exhibitors
in the Fifth congressional district who gathered
at the Biltmore hotel here Thursday
(9) heard Congressman John Jarman come
out unqualifiedly for the elimination of the
BOOK IT FROM
MACK AND MAKE
THE "JACK $ $
"
When Bigger Grossing
Exploitation
Pictures
Are Made, We Will
Have Them!
1. "MARIHUANA"
2. "WILD OATS"
3. "PARTYWEED"
4. "CHILD BRIDE"
5. "HURLY BURLY"
6. "SKID ROW"
7. STRIP TEASE GIRL"
8. "MAIN STREET GIRL"
9. "SOULS IN PAWN"
10. "PINDOWN GIRL"
11. "PARISIENNE FOLLIES"
12. "HONKY TONK GIRL"
13. "UNWANTED WOMEN"
14. "A NIGHT AT THE FOLUES"
15. "SINFUL SOULS"
16. "BURLESQUE VARIETIES
OF "52" 7-UNIT SHOW AND
MANY MORE PLUS THIRTY
SENSATIONAL AND UN-
USUAL SHORTS.
NOTE—To Wide-Awake Drive-In Operators,
we ore doing a week's business
on Friday and Saturday Midnight
Shows. LET US PROVE IT!
SPECIAL
ANNOUNCEMENT
DICK C. CRANE
is now associated with Mack
Enterprises as General Manager
MACK ENTERPRISES
D. F. McCROSKY - DICK C. CRANE
Phone: PRospect 2310
2021 Jackson St. Dallas, Texas
20 per cent federal admission tax. He promised
to write a letter to that effect.
At the biggest meeting of its kind held to
date in Oklahoma, the congressman promised
to write letters to Henry S. Griffing, chairman
of the meeting and president of Video
Independent Theatres, Inc., and to Morris
Loewenstein, who heads the state campaign
to repeal the tax, that he would vote for
repeal.
The luncheon and meeting lasted three
hours. Exhibitors from Cleveland, Canadian
Garvin and Oklahoma counties were in attendance.
The session was described by
Loewenstein as the greatest Oklahoma district
meeting response to a distress call.
A number of exhibitors expressed themselves
as being badly ridden by tax, unable
to make any profits. There was a showing
of hands by all when asked if they would
change places with the government on take.
Congressman Jarman was visibly impressed
by the attendance.
Griffing, who was chairman of the meeting,
surrmiarized the situation and with particular
reference to Video Theatres of which
he's president. He drew convincing conclusions
of the unfair impact of the government
tax on his organization.
Exhibitors speaking included Jess Jones,
Kingfisher; Lewis Barton, who operates 12
theatres in Oklahoma City and its suburbs;
Bes.s Wilkie, Harrah: Joanna Barton Combs,
who is in charge of tax accounting for her
father's theatres and is the wife of Harold L.
Combs, Barton's concession manager; Eddie
Thorne, Cooper Foundation Theatres; Paul
Townsend, Warner Theatres, and several
others.
Congressman Jarman suggested that the
proposition be closely followed through after
the reorganization of the house revenue and
taxation committee in January. He also
suggested he'd be particularly interested in
knowing the reactions of these committee
members when polled by the units from the
states which they represent. Only this committee
has the power to initiate and report
tax appropriations, including any change in
the admission tax law.
To date, the state campaign to repeal the
admission tax is batting better than 50
per cent in endorsements from Oklahoma
congressmen. Including Representative Jarman's
support, four of the state's six congressmen
have been reported as being favorable
to the tax elimination.
Meantime, another such meeting is being
set up in the eastern part of the state under
the chairmanship of Charley Pi-octer, Muskogee.
This Second district meeting will be
held Monday (20) at 6:30 p. m. in Vinita.
Meetings already have been held in Konawa
for the Fourth district, with Les Nordean
as chairman, and in Enid for the First
district with Paul Shipley as chairman. The
sixth district meeting, with George Stovall
as chairman, is being planned. Ray Hughes
of Heavener is chairman of the Third district
and a meeting is yet to be held there.
SPECIAL TRAILER
''GOOD' and FAST
GOOD OlD DEPENDABLE
FILMACK
CHICAGO 5, 1327 S. WABASH AVE.
NEW YORK 36, 630 NINTH AVE.
OKLAHOMA CITY
flttending the OU-Texas football game in
Dallas Saturday (11) were Mr. and Mrs.
Morris Loewenstein, Mr. and Mrs. Henry S.
Griffing, Mr. and Mrs. Dudley Tucker, Mr.
and Mrs. George LeBlanc, Mr. and Mrs.
Leonard Kilfoy, all of Oklahoma City; Mrs.
Elizabeth Tucker, Guthrie; Mr. and Mrs.
Slepka, Okemah, and Mr. and Mrs. Ray
Hughes, Heavener.
Several Oklahoma City theatres again are
sponsoring the Football Scoreboard, heard
,
over Station KOMA every Saturday afternoon
following the football games. Sponsoring
the program are the Center and Statctj
theatres, the Midwest and 'Warner, the Criterion
and Harber, Cooper Foundation and
|
Video Independent Theatres.
,
Other Oklahomans in Dallas to see OU
wallop Texas were Mr. and Mrs. C. H. Weaver
and Mr. and Mrs. Ben Rucker of the Paramount
exchange; Mr. and Mrs. Glen Thompson
of the Thompson circuit; Mr. and Mrs.
Lamont King, Marietta; Mr. and Mrs. O. K.
Kemp, Poteau; Mr. and Mrs. Eddie Holt, Coalgate;
Mr. and Mrs. Harry Lawrence, Madill,^
and Mr. and Mrs. Wesley Hodges, Weather
ford . . Also spied at the game was Virby^
.
Conley of Perryton, Tex.
Vacationers included the H. S. McMurrys
of Dumas, Tex., who went to Colorado, and
Dave Speake, a Paramount booker . . . Cliffl
Lance of Ringling, Okla., and Canadian, Tex.,
was on Filmrow and said his wife was back
home from Mayo's in Rochester, Minn., and
New theatres at
is feeling better . . . The
Bokoshe and Panama will be closed November
1 by John Carter, owner, who is going
into the water well drilling business.
. . Houston Burns of
The New Theatre at Sasakawa, owned by
Alf Tusberg, was destroyed by fire when most
of the business part of town burned to the
ground late last week .
Apache bought the Rush Springs Theatre
from Laura Stewart, who is going to work
for the Crown Drug Co. in Kansas . H.
Brown is operating the Chattanooga Theatre,
which was sold recently by W. R. Petty to
the Chattanooga Chamber of Commerce.
Petty still owns the theatre in Velma.
Herb Boehm of Watonga opened his new
Watonga Drive-In last week to a big crowd.
It can handle about 230 cars. Film folk
present included Vance and Ben Terry,
Woodward; William Copeland, Geary: Mr.
and Mrs. Wesley Hodges, Weatherford; Don ;|
Abernathy, Fairview and Kingfisher; Tom J
McKean, Paramount; Paul Myers. Film I
Classics, and James Allen Smith, Columbia.)
H, D. Cox of Binger and Clint Applewhite
of Carnegie were Row visitors, as was Walsie
Campbell of Wynnewood . . . Mr. and Mrs.
Howard C. Federer and Mr. and Mrs. Dean
Davis of the Center Theatre were in Dallas
for the OU-Texas game . Lovelace,
Monogram salesman, who was transferred to
Dallas recently, is not being replaced here.
"Springfield Rifle" opened at the Midwest,
"Ivanhoe" continued to good business at the
Warner, "Way of a Gaucho" opened at the
Harber and Plaza. "Somebody Loves Me"
went into the Criterion and "The Narrow
Margin" opened at the State, another downtown
house. The Center had "Lusty Men,"
Bruce Cabot was in town, leaving by plane
Monday (13) shortly after Eisenhower's plane
ll^
72 BOXOFFICE October 18, 1952

,
Mr,
. . . Mr.
. . Joan
. BUI
'
's to set ;
ttt Wi ir
»ket..
Winged away from the Municipal airport
I . . Booking and buying were Trumun Ellerd
of the Rltz In BInnchard, W. T. Klrby of the
iTlme In Wouimkii, Lloyd Diivl.s ol the Kuy Ui
iMcCurlnln. A. R Walker of the Nusho In
jBroken Arrow, and Layton Carter of the
Chief In Seminole.
In Dallas at the Paramount division meeting
this week were C. H. Weaver, mannKer:
hfiid booker H K. Buchanan, and .salesmen
I Tom McKeiin, Paul Rice and Sam Brunk.
I '
W. T. Spsars of Altus, a Video partner,
1, here for a Video directors meeting, and
i
-anadiar,:
wilewii;
let, Mitt, ..
w Ihesplirt
wte
burned ,.
ffiton Br.
o! Coca
Veto.
I
'
)p«iieil fc
to 8 bis ::
ais. Film •,
id Bet Tc
id, Gtaiy: 1
atlierford;J
inglislier;
Myers, f-
nith,
CoW
lint
AppW
,
as
was Ti
ani'
andMni'
leieiiDt
lepiacedl!?-
itfteMiW
• opeoPi i
'"
ody M«'
a
-Hie S-
atoW';
l"Wsty*l
leaviii8''f''
.^nlowt's!*
ported he Ls a new grandpa. His daughter.
. . . Also
Akers of
Airs. Fred McEUroy, had her second child,
a boy. She also has a daughter
attending the Video directors meeting was
Jack Wllbern, Duncan
rul.sa and Peoria, 111.
. . .
who Is
C. B.
a Video stock-
yMMVMM^^MMM^»MM^^^^^^^N^^

^*. • . / urge employers
to install the
Payroll Savings Plan.. 99
M. B. FOLSOM
Treasurer, Eastman Kodak Company
"Conlinued saving will play an important part in protecting us against a
renewal of inflation. The person who saves contributes to the nation's stability
and to his family's security. He can now also obtain a higher return on his
investment than he could in the past, because of the improvements in Defense
Bonds now offered by the V. S. Treasury. I urge employers to install the
Payroll Savings Plan wherever practicable, and employees to take advantage
of such plan. By investing regularly in improved Defense Bonds, Americans
serve their nation's interests as well as their own."
If your company does not have the Payroll Savings
Plan-
Please tear out this page and send it to the "Big
Boss." Urge that he read, carefully, Mr. Folsom's superb
summary of the Payroll Savings Plan and its
benefits for employers, employees and our country.
The following figures should be particularly interesting
to anyone not familiar with the wide adoption
and the steady growth of the Payroll Savings Plan:
• 45,000 companies offer their employees the Payroll
Savings Plan.
• since January 1,
1951, enrollment in The Plan has
increased from 5,000,000 to 7,500,000.
• in some companies, more than 90% of the employees
are systematic bond buyers — in literally thousands
of other companies, employee participation runs
60%, 70%, 80%.
• payroll savers are putting aside $150,000,000 per
month in U.S. Defense Bonds.
• the cash value of Series E Bonds held by individuals
on December 31. 1951, amounted to $34.8 billion-
$4.8 billion more than the cash value of Series E
Bonds outstanding in August, 1945.
Phone, wire or write to Savings Boiid Division, U.S.
Treasury Department, Washington Building, Washington,
D.C. Your State Director will show you how easy
it is to install and maintain the Payroll Savings Plan.
If you have a Payroll Savings Plan, your State Director will show
you how to build employee participation through a person-toperson
canvass that puts on Application Blank in the hancJs of
every employee. That's oil you have to do— your employees will
do the rest.
The V. S. Government does not pay jur this advertising. The Treasury Department
thanks, jor their patriotic donation, the Advertising Council and
BOXOFFICE
74 BOXOFFICE :: October 18. 1953(

: Ingman
1
nlng
I Describing
I
:
In
I
;
Uon
I
Iper
German Film Official
Visits in Milwaukee
MILWAUKEE— Alfred Feldos. Renrral munagcr
of the Ufa Film Co.. which now operates
all the studios under the Jurisdiction of the
Allied command In Germany, visited with hLs
brother Joseph here. Feldes, whose home Is
I
Berlin, where four of the studios are looted,
said the German studios had not been
permitted to make films since the Allied occupation.
However, he Intimated that producwould
be resumed under private ownership,
although he did not say whether he
intends to Invest in the new 'nduslry.
Independent companies have rented the
studios since the occupation, said Feldes, but
these companies have consisted mainly of one
or two Individuals operating on exceptionally
low budgets, adding, that a film made in Germany
costs from $175,000 to $250,000.
"The German industry at tills time is
practically at a standstill." he asserted, "with
80 German to 200 American films being shown
in Germany annually. Under present regulations,
however. American Investors cannot finance
more than 25 per cent of any German
film or
film studio."
According to Feldes. the quality of German
films is not high, owing to the fact that young
actors had not been trained for several years.
There are other difficulties as well, he continued.
"East Berliners have to attend shows to get
food ration cards. Boxoffice receipts in west
Germany are low, because the average workcannot
afford the luxury of an eveat
the theatre."
films he had seen in east Germany,
produced by the Russians, he said they
were of the exclusively propaganda type,
which tells of the "glories" of life in Russia
and preach aigainst the west German and
American governments.
"Most of these films are too talky," he said,
"being most all conversation, because the
Russians do not want to spend money for sets
which they would have to have, if they used
action scenes."
Feldes spent about a week here, then went
on to Hollywood to see how things are done
out there.
Omaha Tent to Sponsor
Polio Benefit Matinees
OMAHA—A report on benefit matinees for
polio aid was made Monday night by Chairman
Meyer Stern before directors of the
Omaha Variety Tent 16. Stern said plans for
setting up children's matinees in theatres in
Omaha and outstate were making progress.
Proceeds from the benefit show's will go
mainly to Children's Memorial hospital in
Omaha, one of the principal Variety Club
charities. Directors also laid plans for the
November meeting, when officers will be
elected.
To Build 400-Car Ozoner
MOUNT PLEASANT. IOWA—Construction
of a 400-car drive-in here will get under way
shortly, according to M. L. Dickson, local
theatre owner. The location of the airer
will be on Highway 34 just west of the city
limits. Grading and surfacing will begin this
year and it is expected the tower will be constructed
before winter.
Minneapolis Suburban
Asks First Run by 29th
MINNEAPOUS— Major dLstrlbutors are
coasldering an ultimatum from the suburban
de luxe l.lOO-.seatcr St. Louis Park Theatre
to grant it day-and-date availability with
downtown first run theatres on or before
October 29 under threat of court action.
If the demand Is compiled with the entire
local clearance applecart will be up.set. Present
clearance gives the Loop first run houses
at least a 28-day priority over all suburban
and neighborhood theatres.
Benedict Delnard. counsel for the St. Louis
Park, notified distributors by letter that he
would Institute mandamus proceedings in the
effort to require the granting of the availability
and also sue them for damages sustained
hitherto and still being Incurred by
the Park because of alleged clearance discrimination
against It.
The St. Louis Park, owned by Harold Field
and Harold Kaplan, is now in the 3D-day slot.
It had sought 28-day availability and has
protested against being compelled to bid
against the Uptown, 28-day United Paramount
Theatre.
No other Minneapolis neighborhood theatre
has ever demanded day-and-date availability
with the Loop first runs.
In his letters to the distributors, Deinard
charged that the film companies have and
are continuing to violate the antitrust conspiracy
laws. He alleges "the establishment
and maintenance of an illegal system of runs,
clearance and availability" and other illegal
trade practices.
"There can be no doubt that given the
opportunity to exhibit pictures on equal avail-
Filming of 'Sitting Bull'
To Be Started in Spring
OMAHA—W. R. Frank. Minneapolis producer,
visited managers Joe Jacobs of Columbia.
Don McLucas of United Artists, exhibitor
Ralph Goldberg and Mort Ives of the
Co-Op Booking Service. Frank gave a resume
of plans to produce "Sitting Bull" in the
authentic Black Hills Indian area in South
Dakota as soon as weather permits in the
spring.
The four Congressional Medal of Honor
featurettes produced by the Minnesotan will
be released by UA and McLucas said tieups
were being arranged with the American Legion,
other patriotic groups and schools.
Marcus to Build at ChiHon
CHILTON. W^S.—The Calumet county
board has approved the construction of a
drive-in theatre near Highway 10 by Marcus
Theatre Management Corp. of Oshkosh.
H. B. Toilette, district manager for Marcus,
told the board that the company's experience
in other localities in which its, outdoor
theatres are operated has been that the
drive-in neighborhood property values had
increased. The Marcus company has outdoor
theatres in Appleton, Oshkosh, La Crosse
and Beaver Dam.
ability with the first run downtown MlnneapolLH
theatres, the St. Louis Park Is capable
of charRlntc adml.vilon prices equal to the
e.slublhhed downtown prices," Delnard declared.
"It could and would greatly enhance
Its gro.s.s In an amount more Ihiui sufficient
to offset any loss of revenue to the distributors
re.sultlng from a pon-slble reduction In
Income from the downtown Minneapolis theatres.
"In our opinion, the St. LouU Park Is
clearly entitled to the same availability as
the Minneapolis downtown theatres and no
company can Justify giving a prior position
to those theatres, or to the 28-day suburban
and neighborhood houses, as the distributors
constantly have done. This Is highly discriminatory
against and unfair to the St.
Louis Park.
"Ever since the St. LouLs Park opened, it
has sustained and still Ls sustaining monetary
loss and damage as the direct result of the
illegal clearance, availabilities and releases
maintained, for which every company is, in
our opinion, legally liable to it."
As to the bidding with the United Paramount's
Uptown, "such an arrangement is unju.stifled
and an attempt to bolster the latter's
monopoly," Deinard asserted.
Sol and Martin Lebedoff, local neighborhood
exhibitors, recently were awarded damages
of more than $125,000 from distributors
and the United Paramount Theatres In a
clearance conspiracy suit. Two other such
actions, each one involving alleged damages of
more than a million dollars, are now on the
federal court calendar here awaiting trial
Charlie Chaplin Program
Dropped by Art Group
MILWAUKEE—Mrs. La Vera Pohl, MUwaukee
Art Institute director, said the
Charlie Chaplin program scheduled for October
9 on the institute's film series was
dropped. The Lunt-Fontanne "Amphitryon"
was substituted, because this film was available
at the time. Lunt was born in Milwaukee,
and he and his wife make their home
at Genesee Depot, Wis. The change, however,
Mrs. Pohl said, had nothing to do with the
recent publicity regarding Chaplin's departure
for England and federal announcements that
Chaplin might not be readmitted to the
United States.
Plan Theatre in Marcus, Iowa
MARCUS, IOWA—Marcus businessmen, in
a special mass meeting, have decided to give
the town a theatre again to fUl a demand
caused after the loss of the town's former
theatre by fire last fall. Visiting theatre operators
explained the needs to be considered and
several Marcus men also spoke. The group
decided to erect a building at a cost of about
$15,000. Shares in the enterprise will be sold
and business houses in the community have
agreed to supply lumber and other building
materials and furniture at cost.
BOXOFHCE October 18, 1952 NC 75

.-y -g^MTTT?' c7nT?T(K!^na
ION AND SOUND SYSTEMS
J
CENTURY HAS IT
CENTURY has more desirab/e features than any other equipment. You
will find no "gadget improvements" on CENTURY equipment—everything
is scientifically arrived at—to give you fu// dimensiono/ reproduction
of picture and sound, with trouble-free operation.
HIGH EFFICIENCY MECHANISMS. CENTURY projectors require almost
no maintenance. They contain fewer parts (10 gears where others require
up to 23) in simple arrangement so that stress and wear are at a minimum.
Fewer gears and shafts mean less trouble, lower maintenance, less vibration,
sharper pictures . . . finer projection.
CLEAN, TROUBLE-FREE OPERATION. CENTURY has reduced lubrication
headaches. There are no oil sprays or oil baths to mess up film and
projection room. Oil-less bearings and glass-hard steel gears rule out
bindups.
MAXIMUM LIGHT PROJECTION. CENTURY design fully utilizes the
advantage gained from the use of highpower arc lamps and high speed
lenses.
%0^
ENGINEERED SOUND SYSTEMS
CENTURY sound systems are designed to meet your
needs— present and future. They give you the best
that modern science can offer.
UNIT PRINCIPLE DESIGN. Each CENTURY installation can be selected to meet
the physical or financial requirements of any theatre or drive-in.
AWARD-WINNING SOUND QUALITY. CENTURY sound reproducers feature
the famous hydro-flutter suppressor, exclusively—winner of an Academy Award
because it is a "fundamental improvement in film drive" and "results in improved
quality in the theatre". (Citation of the Academy of Motion Picture Arts and
Sciences). CENTURY sound has unusually high fidelity due to the low flutter
obtainable with CENTURY sound reproducers.
SIMPLIFIED OPTICAL SYSTEM. CENTURY sound reproducers employ a highefficiency
straight-through optical system. No mirrors or prisms to fog or tarnish.
Amplification requirements and noise interference are reduced.
MECHANICAL ADVANTAGES. Quick threading; oil-less
bearings; interchangeable
unit construction, simplified service; standardized design for
use with any standard make of projector or pedestal.
CENTURY W5 Ampliflealion
System — 200 — 400 wotlj
(Duo power Amplifiers
Rock Mounted
CENTURY W3
Amplification System witti
A.C. Exciter Supply
CENTURY W5
Amplification System with
D.C. Exciter Supply
QualityTheatre Supply Co.
15)5 Davenport St.
Omaha, Nebraska
SOLD BY
Des Moines Theatre Supply Co.
1121 High St.
Oes Moines 9, Iowa
Minneapolis Theatre Supply Co.
75 Glenwood Ave.
Minneapolis 2, Minnesota
11. c « u c « <
BOXOFFICE :: October 18, 1952A(!

I
MINNEAPOLIS—The
'
way
I
by
I
Into
I
and
I
bus
I
gain
I
I
1
a
1
theatres,
i were
. . . Mildred
. .
Family Night Deal Stirs
Outlying Trade Groups
Thursday iilKht oiicfree
.streetcar and bus rides, promoted
Loop theatres, has been attacked by several
nelRhborhood exhibitor and businessmen's
groups.
The traction company carries pas.senRers
the Loop between 7 and 9 p. m. Thursdays
free, requlrlnR, however, the regular 15-
1
Icent foie on the return trip. Theatres boost
the Family nights In newspaper advertising
on their screens and fronts, and give
1,000 free admissions to lucky streetcar and
pns.scngers. Merchants offer special bar-
Inducements to bring people downtown.
The city council now has before It a protest
from Central Avenue Commercial Ass'n,
charging discrimination against outlying districts.
Last week the East Hennepin Commercial
A.ss'n called upon the traction company
to give its district "the same consideration
as the Loop." In reply, P. A. Ossanna.
transit company president, pointed out that
the East Hennepin stores aren't open Thursday
nights "so there is no discrimination
against them."
Although the plan has greatly increased
Thursday night traffic into the Loop, there
has been little or no boxoffice gain for the
theatres, managers state.
A similar plan is now in effect in St. Paul.
'Monkey Business' Leads
Chicago Grosses With 115
CHICAGO — World series radio and TV
broadcasts slowed up matinee business at all
theatres. However, the first cold wave of
the season hiked night grosses at all first
runs. The Chicago had a good week with a
newcomer. "Monkey Business." plus a stage
show headed by Peter Lind Hayes and Mary
Healy. The Oriental had a good fourth week
of "Sudden Fear" with 110. All other holdovers
did average.
(Average Is 100)
Chicago—Monkey Business (20th-Fox), plus stag6
show 115
Comegie—Actors ond Sin (UA) 110
Grand—All Because of Solly (U-l); Horizons West
(U-l) "0
Oriental—Sudden Fear (RKO); Marciano-Walcott
fight film, 4th wk 110
Palace—Just for You (Para), 2nd wk 110
Stofe-Loke—One Minute to Zero (RKO); The
righter (UA) 105
Roosevelt—The Duel at Silver Creek (U-l); No
Room for the Groom (U-l), 2nd wk 100
Surf—High Treason iRealart), 4th wk 100
United Artists— Assignment—Poris (Col); Colifornia
Conquest iCol), 2nd wk 100
World Ployhousc— Eroica (Teitel), 3rd wk 110
Woods—Jumping Jocks (Para), 5th wk 105
Ziegfeld— Cry, the Beloved Country (Lopert), 2nd
wk 110
DES MOINES 'Sudden Fear' Leads
. Paramount
Cum KIch. former .ihlppcr for Paramount,
has received hU dl.ncharge from the armv
and will return to that exchange to take u
position In the booking department .
has recently Installed new equipment
in Its projection room . . . Monogram now U
officially known as Allied Artists The exchange
has a new caahler-bookkrepor. Mary
Ernst . . . Thelma Washburn, RKO booker,
will return from her two-week trip to Mexico
October 21.
Capt. and Mnt. Jean Post, former Universal
.salesman and his wife, visited friends on the
Row last week while he was on leave from
marine corps. Post Is stationed In Washington
Holden, Universal cashier, was
away from the office for .several days when
her husband suffered a heart attack .
Bernice Dykstra Erick.son. U-I cashier, spent
the weekend in Iowa City.
. .
Stan Dudelson, UA, journeyed to Omaha for
a few days Two .screen stars will be on
the
.
program when the Iowa Bankers A.ss'n
meets here October 19-22. Elsa Lanchester,
wife of Charles Laughton, will do a program.
With her will be the Mad Hatters quartet.
Will Rogers jr. will speak at a morning program
Sonograph Motion
on October 21 . . . Picture Co. of Quincy, 111., is making an 80-
minute film of Decorah. Iowa, which will be
shown at the Decorah Theatre in a few
months. The film features churches, schools,
civic clubs, .shopping crowds, street scenes,
business activities of the city, and .special
local
talent
Filmrowers offered sympathy to Kenny
Bishard, Paramount salesrnan. who.se father.
John W. Bishard. 84. died October 11.
Frank Hahn Jr. to Build
ASHLAND. WIS—Frank J. Hahn jr.. owner
of the Bay and Royal theatres here, will
start construction soon on a 500-car drive-in
south of town near the airport.
Advertising Can Be
Weak Omaha Week
OMAHA—Only one of the fir • 're»
ciimc up with
Omoho— toil in Alaska U-l), ««h ond '«"T
*^^
(U-t)
Orph«un>— Way of a CawclM (20m-ro«): 7*« «H
In Wtilta MG.'/,
i;>VV> oi
Slate—O. H«nrr't full HoMM I20lh-Fo«) -^^ »»
Town—Outla> Women iP,, V«II«t •• »*• •••'••, -^
'LPl "~
"Ivonhoo' Soars to 300
In Minneapolis Debut
MINNEAPOLIS- I vanhoe" and "The
Crim.'-on Pirate " led the boxoffice parade the
past week. The single holdover was "The
Quiet Man." In Its fourth week.
Century— Ivonhoo MGM)
300
Gopher- My Mon ond I MGM)
80
Lyric—The Quiet Man Rep). 4th wk
100
Radio Cit. Somebody Lo»e« M« IPoro)
100
Orpheum The Crimson Pirate WB)
125
v., • ..-.- ,
Pan Walusi I" : o Cojun Indie), reissues Bl
Stote—My Wife's Best Friend '20th-Fo«) W
World—The Lody Vanishes UA). reissue »»
Elmer Thompson Named
WAUTOMA. WIS.—Elmer Thomp-son of
this city is the new manager of the Park
Theatre here, succeeding Ray Hudzlak. who
will become owner and operator of Gust's
permit store in Wild Rose. WU. The Utter
has managed the Park for the last 13 years
Improvements have been made at the Park
recently such as the installation of new
seats and a new marquee. Others will follow,
according to owner W. D. Wa.'hbum.
Thompson Theafre Is Reopened
THOMPSON. IOWA—The Thomp-son Theatre
has been reopened by its new owners.
Robert W. John.son and Wayne Bravick.
MISLEADING!
'"
iTax Collections Sho-w
Theatre Business Gain
MINNEAPOLIS — Minnesota federal tax
collection for September reflect a healthy
improvement in the amusement business over
year ago. Derived almost entirely from film
amusement tax receipts last month
$707,000. This compares to $678,000 for
the corresponding 1951 month.
Twenty-Five Iowa Managers Meet
CLINTON. IOWA—Twenty-five managers
from eastern Iowa met at Clinton two days
last week. Harold Barnes. Capitol Theatre
manager, entertained the group with a barbecue
supper at his home. Business sessions
were held in the Lafayette hotel.
BOXOFFICE October 18, 1952
If you are going to buy new Projector Mechanisms, see us.
We sell the Best, our list price is lower, our trade-in allowance
is fair and your outlay of money for the Best Projector
Mechanism will be less. Buy a Proven Projector Mechanism.
DES MOINES THEATRE SUPPLY CO.
1121 High St. Phone 3-6520 Des Moines, Iowa
77

.
!
. . Jack
' i
i
OMAHA
TJeseating on the mezzanine at the Orpheum
Theatre was completed last week and workmen
went back to the Omaha to complete
extensive redecorating there. Tri-States District
Manager William Miskell said the downstairs
seats in the Orpheum would be rebuilt
and covered with matching red in about a
month . . . Lew Marin of Columbia was on
"Assignment—Paris," scheduled soon at the
Brandeis.
Benny Magrzamin, manager of the Dundee,
vacationed with George Hollander of the
State relieving . . . Glen Slipper, National
Theatre Supply manager for Omaha and Des
Moines, is trying to pick up some weight lost
during a recent illness . . . "Outlaw Women"
and "Valley of the Eagles," which had a good
showing downtown at the Town, have been
moved to the suburban Dundee . . . Earl Wilson,
exhibitor at Kerson, Iowa, drew a lot of
jibes when he was in town booking on the
same day Earl Wilson, the New York columnist,
was in Omaha for the Better Living
Forum, sponsored by the World-Herald.
Frank Cook, David City, Neb., exhibitor, and
Mrs. Cook became parents of a baby girl . .
Al Golin, MGM publicist, and salesman Jack
Jorgens had their fill of lions by the time they
returned with the cub. Fearless Fagan jr.,
from a trip to the Dakota Theatre and Pancake
days at Yankton, S. D. The cub was
shown at the theatre and Golin and Jorgens
One of a series of Think
Pieces about improving
your theatre and its
equipment.
RCA products are
the best to be had
—buy
wisely.
Whehtfeu Veeef
/SPECIAL TRAILER .
»
'GOOD' and FAST
GOOD OLD DEPENDABLE
FILMACK
CHICAGO S, 1 327 S. WABASH AVE.
NEW YORK 36, 630 NINTH AVE.
EMERGENCIES!
When repairs
are
needed AT ONCE—call
us. We act fast!
were kept on the jump seeing that it got its
proper vitamins and correct diet.
. . .
Salesmen covering the western and southern
territory report extreme dry weather has
cast a gloom reflected among exhibitors. Fall
wheat and pastures have been taking a severe
beating and merchants are complaining of a
slump in farmer trade Don McLucas
has just finished a holiday season all his own.
The United Artists manager was married
October 11. Next came Columbus day on
October 12, then his birthday on the 13th.
Larry Starsman of Colorado Springs, on a
circuit swing of Nebraska theatres, visited
Lincoln and called UA Manager McLucas by
phone when he was unable to make his usual
Omaha visit . . . Iz Weiner, U-I manager,
returned from a trip to the California studio
. . . Betty Pantier, RKO assistant booker, was
back on the job after an oi>eration.
Comments were lavish after the UA tradescreening
of Chaplin's "Limelight" at the
Dundee. "When you see pictures like that it
makes you proud you're part of the industry,"
commented R. G. Goldberg of the Goldberg
Theatres . . . Rich Wilson, MGM salesman,
is still unable to return to work. He's home
on crutches after a siege in the hospital.
Mild weather brought a big turnout of exhibitors
to Filmrow, including Jim Burrus,
Crete; Ed Kugel, Holstein, Iowa; Mr. and
Mrs. Fred Shuler, Humboldt; C. W. Lathrop
and children Linda and Stewart, Neola; Bob
Livingston, Lincoln; Carl Harriman, Alton;
Irvin Back, Wilber; Mons Thompson, St.
Paul, Neb.; Mrs. Arch Conklin, Griswold,
Iowa; Mrs. C. N. Johnson and son Richard,
Red Oak; Doc Nalteus, Mapleton; Mrs. Waldo
Waybill, former North Bend exhibitor as a
stand-in booker; Ed Hanzel, Beemer; Reggie
Gannon, Schuyler; Arnold Johnson, Onawa;
Pat Plummer and Janet Schoeneman, Wahoo,
and Phil Lannon, West Point.
Detectives are seeking a possible safecracker
Sights . . . Sounds . . . Smells
Popcorn odors please and
sell if
-
If musty basement odors . . . storeroom staleness . . .
restroom stench do not overpower the food smells . . .
We supply materials and equipment to keep premises
clean and sweet-smelling.
WESTERN
THEATRE SUPPLY CO.
214 N. Fillrnilli. Om.lh.l, Nth. .. PImnc. All.inlic 90 IC,
who used a "sleeper play" to escape wheui
found sitting in the balcony of the Muse Theatre
by a janitor. The janitor said the man
claimed he had just awakened after falling'
asleep during the show and was allowed to'
leave the locked theatre. But three hours
later the janitor discovered another possible
reason for the man's presence. On the floor
by the unopened office safe was a sledge
hammer and a chisel.
Chick Evens, 20th-Fox publicist, was in for^
advance work on "The Snows of Kilimanjaro"
and will go on to St. Louis . Shwidelson.
Monogram salesman, has a new companyd
car . . . Betty Pantier, RKO assistant booker,4
was taken to the hospital for a tonsil opera-ij
tion . . . Opal Woodson, United Artists contract
clerk, vacationed in Alton, 111.
John Adams, operator of the Boyd and veteran
Spencer, Iowa, exhibitor, is recovering
(
from an eye operation in Omaha . . . Seen*
on Filmrow were Mr. and Mrs. Clem Tramp,'
Crofton; Phil Lannon, West Point; Frank J
HoUingsworth, Beatrice; Phil March, Wayne;
Warren Hall, Burwell; Ollie Schneider, Osceola,
Neb.; Marvin Jones, Red Cloud; Ray|
Brown, Harlan; A. J. Anderson, Sloan; How-I
ard Brookings, Oakland, and Carl Knudsen,!
Seward.
Minnesota Congressman
Comes Out for Repeal
MINNEAPOLIS — Congressman Harold C.
Haugen of Crookston, Minn., running for reelection,
has come out in the newspapers for
repeal of the 20 per cent amusement admis-i
sions tax.
In his statement, Haugen, a Republican,
calls the levy "a tax on youngsters and the
modest income group." He points out that
Congress recently repealed the federal tax on
symphony orchestra concerts and grand opera.
"I can see no reason why the high-income
people, who usually attend concerts and
operas, should be exempted from the federal
tax while millions of others pay 20 per cent
on each dollar to attend the movies," said
Haugen.
One of the U.S. senators and three of the
nine congressmen from Minnesota now are
definitely committed to vote for repeal of the
tax, according to S. D. Kane, North Central
Allied executive counsel. Bennie Berger,
NCA president, last week conferred with U.S.
Senator Humphrey, who still has given no
pledge. The latter promised to give the matter
study and consideration.
Girl Who Fibbed on Age
Pays Up and Gets Pass
NEBRASKA CITY,
NEB.—Dan Flanagan,
manager of the Pioneer Theatre, believes he
has found the most honest girl in town. He
received a letter inclosing a 50-cent piece.
The letter read:
"During the showing of "Quo Vadis' I paid
only 25 cents to attend the feature. I am
12 years old and am sending the balance
of 50 cents."
Flanagan announced he would give the
girl a week's free pass for her honesty.
To Build
300-Car Drive-In
WEST POINT, NEB.—After a year of planning,
J. P. Lannan announced that he will
erect a 300-car drive-in near here. Construction
is expected to begin next year.
rfi
78
BOXOFFICE :: October 18, 1952

^bout
I
• '
"Eight
:
JMlner,
I
j
I
In
j
I Taking
i
. . Wally
. . Friends
. .
IrAUied of Wisconsin
"11
Reviews Tax Fight
WAUSAU. WIS— Exhibitors attending the
Et; regional meeting of the Allied Theatre Own-
'•s a St , ;r» of Wisconsin here recently were Impressed
"
tvlth the organizational work carried out In
I
oehalf of the 20 per cent federal admissions
* «»S;
j ym repeal campaign. At the meeting, Presl-
"ttiJi; 1
jjn( Slg Goldberg, who also Is co-chairman
''*tiS!i!..j
p( the campaign committee, said the tax drive
"iWcon:,!
was well organized and paid tribute to the
"""
distributor chairmen for their cooperation
ind efforUs In behalf of the movement.
r!!)''''
iBojditt
of the ten districts." he said, 'have
nad meetings with their congressmen and
'^^^ definite commitments that the congre.ss-
;, jstefl)^men
will go all out for the repeal. And In
laha
,
two weeks, the other districts will come
i. Clan "!:• '"* *'"^ ^^^ same results."
^». h^
jpRESIDENT GOLDBERG GRATEFUL
tli,Jv,
Distributor co-chairmen Jack Lorentz and
*U.;j Ijqj,^ Kemptgen received a special vote of
*'' ! thanks from Goldberg "for the very splendid
"•^Ki, ||p,, ^^^ jheir division of the industry," in col-
MKiit^ iecting the funds for the national campaign
.from the exhibitors.
"Prom all indications," he said, "Wisconsin
'SSDimi 1*'^ ^° °^^^ "^ quota and we want everyone
1 Ito know that the salesmen have done a
peal
MHir:
I
ninniiigi:.'
isplendid
Job."
the discussion
which followed, Leo
Rice Lake, chairman of the ninth diswspaptt
jtrlct, reported on the situation in his district.
isemeDtitj JRepresenting the sixth district, Eric Brown
?Bve an account of his meeting with his conb^ssman,
while Bill Ainsworth, seventh district,
reported on results obtained in his seclomis
oil - itor. All spoke well of the campaign's results
federals.'' thus far.
nil8taiiJe;'j
q l. Manson, Wausau, who heads the Manle
highin; i \^j^ insurance Agency, discussing "Theatre
coDcerii u jinsurance," brought many of the exhibitors
omtliete lup to date on the perils of being without the
aySOpti'
proper type of coverage. He said they owed it
iiMW i
jto
themselves to review their insurance structure,
in order that it be based on today's
id tali Larket, and included fire and theft, as well
lesota MS . Us property and liability insurance among his
jr repeal o;-:
subjects.
Speaking on the subject of government antiiennie
North C
»^ jtrust suits, Goldberg enumerated the various
Hungers involved in such an action, and spent
ertedwitt.
lias giiK ^me time in covering the situation down to
igivete- Ithe present time.
)nAge
Pass
Dan Flait-;
,tie, beliftt :
ill
Id ton 1
SO-teniP-'i
i
!0Vais'I?i
feature,
ig
(OiiM
'-i
me !»•-: I
ilionKi!
P i
;l
id that 1« J
ar tiete. ''
nest 5*'
[PERFORMANCE REPORTS PRESENTED
for his theme, "Performance Reiwrts,"
Dave Hulbert, director representing
the northwestern part of Wisconsin, exhibited
the newly instituted performance reports
|whlch are being compiled by Allied of Wisconsin
headquarters and sent out weekly to its
membership. He told his audience that the
Ireports are based on actual experience of pictures
"on a local level, so that we will know
exactly how a picture is doing here in Wisconsin."
A lengthy discussion followed,
The concluding feature on the program involved
the various forms of exploitations and
their approach. Among those who spoke on
the success of their specific efforts were C.
Baldwin, Gillett, and Armand Cimaroll,
Cornell.
Baldwin gave his version on the results of a
tleup with Standard Oil and other local merchants
In the showing of "The Greatest Show
on Earth."
MINNEAPOLIS
'The .N'orthwrat Variety Club here mourned
the death of one of their moiit reapected
members, Albert Allen Fclnbcrg, 59. pre.nldent
of United States Air Conditioning Corp.
who.se air conditioning units arc In many
theatres throughout the nation He wa.s one
of the firm's founders 30 years ago. Survivors
Include his wife and a son and daughter .
For Its .second neighborhood runs "Quo VadU"
has played two Minneapolis and one St. Paul
theatre at 85 cents admission.
Don RobertMin, who recently acquired the
New State Theatre Just outside the St. Paul
Loop, was the subject of a lengthy article by
Bill Dlehl, St. Paul Dispatch motion picture
editor and critic. Robertson now Is the owner
of a showhou.se where he started as an usher
at the age of 15. Dlehl commended Robertson
for "putting into effect Ideas of how a theatre
should be run" and for demonstrating
that ".showmanship plus a show will pay off at
the boxoffice." Robertson not only has refurbished
the theatre completely and installed
a new RCA .screen, but has instituted
amateur and country store nights among
other added features.
The Northwest Variety Club will have its
second open house dance of the season in its
Nicollet hotel clubrooms November 1. the
night of the Minnesota-Iowa homecoming
football game. It will be an all-industry affair.
Tickets are being sold along Filmrow
now at 50 cents each. The first dance, last
Saturday, attracted a large crowd.
Chick Evans, 20th-Fox exploiteer, was in
beating the drum for "The Snows of Kilimanjaro"
which opens at the Lyric October 22 . .
Minnesota Amusement Co. leases on two local
de luxe neighborhood theatres, the Granada
and Arion, expire next spring, and they
haven't been renewed yet, but negotiations
concerning them have been in progress for
several months . Heim, UA exploiteer,
was here working on "The Thief, ' which will
open at the State October 23 . . . There was
much favorable reaction at a screening of
the new Charlie Chaplin picture, "Limelight,"
at the Granada last week.
Ben Marcus, Columbia district manager,
stopped here en route to New York for a
.sales conference . turned out en
masse for the party which the Minnesota
HANDY
Amusement Co. gave (or AI Anaon. northern
Minnesota dLitrlcl mananer. here on the occa-
.ilon of hLi retirement Harry B French. MAC
prr.sldcnt. lauded Annon (or hU faithful and
efficient iiervlces and he wa» the recipient of
a gift, a token of esteem from hl« fellow
employe.-!. He departed (or Florida where he
will upend the winter.
The Gopher landed the new MGM Mario
Lanzu picture, "Becau.ie You're Mine." on
competitive bids It will (ollow "Hellgale"
Into that hoase for an extended run ... All
but one of the local .seven drlve-ln.s are now
shuttered for the winter. a.s have most of the
ozoners throughout the territory
. .
Clem Jaunlch, popular Independent circuit
owner. Is recuperating In University hospital
following an operation . "Kelly" Evldon of
Independent Poster was still at Falrvlew hospital,
and Industry friends have been asked
to donate blood for transfusions . . . J. T. Mc-
Bride. Paramount manager, his sales sta((
and Arnold Shartln. booking manager, were
In Chicago for a sales conference . . . Esther
Bolnlck, member of the Warner office sta((,
vacationed in Hawaii . . . Frank Compo, Paramount
booker, was handing out the cigars.
It's a baby boy. his first child.
a former U-I staffer.
Mrs. Compo Is
Mother of Film Star Heads
Milwaukee Film Council
MILWAUKEE — Mr.v Hn.iy .McKinnles.
whose son Jeffrey Hunter has had leading
roles in several big pictures, was selected
as preview chairman for Milwaukee's Better
Films council at a meeting here recently.
Basil Seward to Rochester, Minn.
ROCHESTER. MINN.—Basil Seward, formerly
with the National Theatres in Los
Angeles, is the new manager of the Time
Theatre here. Seward succeeds Howard
Threinen. who resigned. Seward owned a
theatre in George. Iowa, before going to CaUfornia
earlier this year. The announcement
was made by Harry Salisbury, city manager
for the Minnesota Amusement Co.
Approximately 11.000 schools in western
Germany have 16mm silent motion picture
equipment.
)ct*r"'-

Morganfield^ Ky., Drive-ln
Built on Natural Slope
From Mideast Edition
MORGANFDELD, KY. — The Sunset
Drive-In, opened recently at the Junction
of Highway 60 and Highway 141, is unusual
in that it is built on a sloping hill, with the
screen tower at the bottom. All cars have a
clear view of the screen, as each ramp is
high enough to allow the rear car to clear
the tops of those in front by six inches.
eight feet higher than the
The last ramp is
first one.
The screen tower was built to a pre-determined
form on the ground and raised in
constructed
three sections by dragline. It is
of fir lumber bolted to channel irons set
in concrete, and has a 39-inch forward tilt
at the top. The screen itself is approximately
40x45 feet.
The projection booth is located in the
concession building, 260 feet from the
screen. It is equipped with DeVry sound,
DeVry projectors with Koolite air blast
cooling units. Strong Mighty 90 arc lamps
and Strong rectifiers. The Koolite system
consists of a powerful, motor-driven cen-
A view of the
screen and car
ramps.
trifugal blower which directs high velocity
cool air across the aperture and the face of
the film, and an exhaust fan system which
removes the hot air quickly from the projector
head. This rapid cooling makes it
possible for the Sunset to give patrons the
benefits of superior screen illumination of
high intensity arc lamps, without loss in
image quality or damage to the film. Dawo
in-car speakers were installed.
The concession building, at the Sunset
is 33x47 feet, and the refreshment bar it]
29 feet, 6 inches long. The wall behind tha
bar is finished in knotty pine, and indirect)
lighting is used. Equipment installed Inn;
eludes a Carbonaire drink dispenser, St
popcorn machine and bun warmer, and
Toastmaster drawer warmer.
J. S. Corbett is the owner of the net
400-car drive-in theatre, and building'
plans, specifications and equipment wen
furnished by Evansville Theatre Supply.
\
Below, one of the DeVry projectors, and
right, the shining concessions stand in the
Sunset Drive-In.
MILWAUKEE
•Phe Plaza Theatre here, which was operated
by Fox Wisconsin Amu.sement Corp.,
has been leased by Barney Sherman, who
also operates the Hollywood, Peerless and
Fern, and Hugo Vogel of Theatre Equipment
& Supply Co., from Mrs. Alice Bartelt,
owner of the property . . . Mrs. Dorothy
Hemmings Chapman, who formerly had the
Franklin Theatre here and who now is living
in San Francisco, while vacationing last
week met with a serious accident and now
is hospitalized at Teralto hospital, Oakland,
Calif.
80
Charlie Fox's Empress Burlesque Theatre
. . .
here, now running burlesque and motion pictures,
is featuring Dagmar in person
Astor Theatre, which was managed by Fox
Wiscon.sin Theatres, has been clo.sed for several
weeks, but was reopened for recent
political allies. The house will be dismantled
and the building put up for sale.
Tommy Bartlott's mother died here last
week. Tommy is a former Milwaukeean and
is now emcee for NBC's "Welcome Traveler"
. . "Call Me Madam"
programs in Chicago .
is the live show at Fox Wisconsin. The
Wisconsin will resume its picture schedule
after this engagement.
Bennie Edelman, representative for Jam
Handy films of Detroit, was in calling on
. . .
exhibitors about "The American Harvest"'
Verne Toucliette, former district man-i Hco
ager for Fox Wisconsin and for the last few
years president of the E. Z. Painter Corp.j
tji,
largest paint roller manufactuers. said hiS:
firm had merged with the Nu-Enamel Corp.
of Chicago. Verne is also president of the
new corporation. William Geehan, also formerly
with Fox Wisconsin, is vice-president.
Germany Has Many Schools
There are about 40.000 -schools in the western
Germany and the allied section of Berlin;
about 31,000 of which are elementary, intermediate
and high .schools, 7.500 are vocational
and trade schools and 1,500 special schools
universities and technical scliools. Motion picture
films are used in many of them.
BOXOFFICE :: October 18, lOSt^
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lExhibitor in Plea Against 16nnm Suit
From Midcoit Edition
CLEVELAND—The effects at the local level
if the gbvernnient antitrust suit to force
release of 16tnni film to telcvl.slon uiul other
MUnpetltors of the Industry are described In
% letter to Attorney General James P. Mc-
9ranery written by William M. Tallman Jr.,
manager of the Cerumlc Tlicatre. East Llverjool.
Ohio. It followed a telegram sent Mc-
Oranery which read: "Competitive bidding for
notion pictures Is one unhealthy situation
nade po.sslble by government decree. Plea.se
yo not force theatre operators Into partisan
ilitlcs In order to prevent another."
id
Tallmans letter said his grandfather built
^d opetH'd the theatre in 1903 with a stage
lihow. then turned to motion pictures. He said
In the past 48 years, "keeping pace with
btImproved technical methods of exhibition
the ever-changing policies of good showiship,"
his grandfather and his father in
urn have operated the theatre at a reasonble
profit for themselves and their families.
"During World War II," Tallman said,
. .
tvhlle I served with the navy, my father dis-
"ingulshed himself as one of the country's
[Teat showmen and true patriots by estab-
Ishing a bond-selling record for this theatre
luring the fourth war loan campaign that was
iqualed only by his 99 fellow theatxe manigers
In the honored 100 of the motion picture
ndustry. He was the only exhibitor in Ohio
He
trho was awarded this coveted honor .
;ave of his time and ingenuity with all the
esources at his command, without thought
compensation save to know he had done his
if
lart when the government so badly needed
he motion picture theatres and the inherent
Sound Comments Added
To Old Silent Reels
Des Moines—A former theatre operator
who is now in the automobile business
has come up with a novel idea for a
film short and is having a lot of success
with the venture. He's Earl "Buck" Manbeck,
former owner of the Forest Theatre,
who sold out several years ago and now is
associated with his father in the automobile
business.
Manbeck, who has a projection room of
own in his home, got the idea while
an oldtime silent film there.
The film was about 30 years old and Buck
got to thinking about what he could do by
running the film along with a sound track
comment and asides in the modern
vein. He tried it out and the result was
a success.
Now, "Love on a Yacht," a seven-minute
short subject, is booked solid in the
state to December 1 and Buck has formed
Midwest Pictures Corp. to handle the
project. .Xt present he has two prints and
Is working on a second comedy to follow
'Xove on a Yacht." The film employs
some TV gags and contains one voice
along with some piano music. Its Des
Moines premiere will be at the Rocket
Theatre October 17. It already has had a
sneak preview in the capital city and Buck
reports that it drew more laughs than
the comedy shown along with the feature
picture at the time.
'know-how' and the far-reaching experience
of the true .showman.
"He has given a major portion of hiJi lifetime
to this theatre and to the motion picture
Industry. Now It appears that the endeavor,
the integrity, the very livelihood that has
encompaascd three generations of theatrical
exhibition bids fair to become a nonentity, not
by the due process of normal progress and expansion,
but by the vicious Intervention of our
government Into a sound and well-established
industry."
Tallman asked If it Is "the way of our government"
to forget his father's patriotism.
If the efforts of three generations of a theatrical
family are to go for nothing and If It
Ls "written in the law that it is permissible
to bring ruin on that established busine.ss in
order to nurture an Infant industry?"
Tallman gave a concrete example of the
hardship that the government suit could
work on his father. Early in July his father
authorized the expenditure of $15,000 for complete
new sealing on the main floor of the
theatre. It was a "terrific expenditure" at the
grass-roots level but his father did it. Tallman
said, because of his faith in the industry
and patrons "at a time when boxoffice
figures are off .some 20 per cent from last
year."
"Now," he said, "facing the po.ssibility of
having our only salable merchandise taken
wantonly from us and given free, or nearly
free of charge, to hard-to-hold patrons is in
complete disregard of all right, all justice and
all humanity." He concluded with the hope
that "appointed officials will not allow the
.spirit of the law to go unheeded."
Tallman supplied copies of his letter to 32
government officials from President Truman
down, the U.S. Chamijer of Commerce, 11
exhibitor organizations, the presidents of the
defendant distributors, the editors of three
Cleveland and three Pittsburgh newspapers
and tradepaper editors.
Marshall. Minn., Killers
Buy W. E. Jones Theatre
MARSHALL, MINN.—W. E. Jones, whose
excursion Into exhibiting went awry when an
insurance company foreclosed the mortgage
on the 700-seat Marshall Theatre here which
he built several years ago, has gone back to
farming. The theatre has been acquired from
the insurance company by W. R. and Jack
Hiller. father and .son, who own and operate
this town's other two theatres, one of which,
a 300-seater, will be shuttered.
Marshall has only 5.500 population and
probably is one of the nation's smallest towns
to have boasted three theatres and a competitive
situation. The other Hiller house
also is a 700-seater.
Hunting Good for Harry Fisher
OMAHA—Harry Fisher. U-I salesman, returned
from a deer hunting trip near Gillette,
Wyo.. with glowing stories of good hunting,
and proof to back him up. He got a deer
and an antelope and others in the party had
similar success. One member brought down
an antelope at "a good thousand yards" with
a telescopic sight while Fisher directed fire
with binoculars.
j
RESEARCH
for
BUREAU
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen:
10-18-52
Please enroll us in your RESEARCH BUREAU
to receive information regularly, as released, on
the following subjects for Theatre Planning'
D Acoustics
n Air Condidoniag
D Lighting Fixtures
~; Plumbing Fixtures
n Architectural Service ~ Projectors
D "Black" LighHng
D Building Malorial
"''^
- Projection Lamps
p^ Seating
[Z Signs and Marquees
Coin Machines
G Sound Equipment
G Complete Remodeling
Television
Decorating
~
Drink Dispensers Theatre Fronts
D Drive-In Equipment Q Vending Equipment
D Other Subjects
Theatre
Seating Capacity
Address
City
State
S
i
(-7 n o H
PosfagC'poid reply cords for your further convenience
in obtaining information ore provided in The MODERN
THEATRE Section, published with the first issue of
eoch month.
lOXOFFICE October 18, 1952
81

Want Ads Serve You Well, at Small Cost and-
ffri
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MAKE
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COME
TRUE
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A vast market-place is
open to you through BOX-
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which cost only a trifle
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dreams come true.
82 BOXOFFICE
:: October 18, 19

i
I
Weisberg
I
I
I Interest
I
I
!
Elkton,
i
opened
!
ing
I
Theatre
I
own
j
merly
. . Fred
-I A&W of Detroit Adds
Its Fifth Operation
DETROIT ActiW Tlieiilres, heiulfd by
Arthur WL'l.sbfiK, took unchalletiKccI nuik as
the fastest growliiK circuit In Detroit with the
BCqulsltlon of big Grand Theatre, formerly
the Woodward Grand. In the suburb of Hlgh-
Und Park.
The circuit was established In February
of last year when Welsbcrg took over the
Crystal and Senate of the former Cohn

PROJECTION AND SOUND SYSTEMS
J
CENTURY HAS IT
CENTURY has more desirab/e features fhan any other equipment. You
will find no "gadget improvements" on CENTURY equipment—everything
is scientifically arrived at—to give you iiiW dimensional reproduction
of picture and sound, with trouble-free operation.
HIGH EFFICIENCY MECHANISMS. CENTURY proiectors require almost
no malnfenance. They contain fewer parts (10 gears where others require
up to 23) in simple arrangement so that stress and wear are at a minimum.
Fewer gears and shafts mean less trouble, lower maintenance, less vibration,
sharper pictures . . . finer projection.
CLEAN, TROUBLE-FREE OPERATION. CENTURY has reduced lubrication
headaches. There are no oil sprays or oil baths to mess up film and
projection room. Oil-less bearings and glass-hard steel gears rule out
bindups.
MAXIMUM LIGHT PROJECTION. CENTURY design fully utilizes the
advantage gained from the use of highpower ore lamps and high speed
lenses.
-^^^#S%
ENGINEERED SOUND SYSTEMS
CENTURY sound systems are designed to meet your
needs— present and future. They give you the best
that modern science can offer.
UNIT PRINCIPLE DESIGN. Each CENTURY installation can be selected to meet
the physical or financial requirements of any theatre or drive-in.
AWARD-WINNING SOUND QUALITY. CENTURY sound reproducers feature
the famous hydro-flutter suppressor, exclusively—winner of an Academy Award
because it is a "fundamental improvement in film drive" and "results in improved
quality in the theatre". (Citation of the Academy of Motion Picture Arts and
Sciences). CENTURY sound has unusually high fidelity due to the low flutter
obtainable with CENTURY sound reproducers.
SIMPLIFIED OPTICAL SYSTEM. CENTURY sound reproducers employ a highefficiency
straight-through optical system. No mirrors or prisms to fog or tarnish.
Amplification requirements and noise interference ore reduced.
MECHANICAL ADVANTAGES. Quick threading; oil-less bearings,- interchangeable
unit construction, simplified service; standardized design for
use with
any standard make of projector or pedestal.
CENTURY W5 Ampliflcolion
Syslem — 200 — 400 wolls
(Duo power Amplifiers
Rack Mounted
CENTURY W3
Amplification Syslem witti
A.C. Exciter Supply
CENTURY W5
Amplification System willt
O.C. Exciter Supply
SOLD BY
AKRON THEATRE SUPPLY CO.
THEATRE EQUIPMENT COMPANY
120 East Market St.
Akron 8, Ohio
HADDEN THEATRE
SUPPLY
CO.
109 Michigan St.
Toledo 2, Ohio
209 South Third St.
Louisville 2, Kentucky
84 BOXOFFICE :: October 18, 1952

" Itflt-
'Ivanhoe' Scores 155
In Cincinnati Week
CINCINNATI 'Ivunlior" reiiclii-tl itv tilRh
figure lii>t wcok, playliiK at advance aclnilsglon
prices. It l.s hoIdlnR over for a .second
week In the Albee. "Just for You" also
played a second downtown week In the Lyric
Theatre. The week showed a sllRht Improvement
over previous week.
(Average Is 100)
Albcc- Ivonhoo MGM) 1 55
Copttol Somebody Lovot Me (Par) 115
Grond— Stronge Fotclnotlon (Col); Copt.
Block Jock iCIaisic) 95
Lyric- The Crimion Pirate (WB), 2nd d. t. wk . . .95
Palace— Ju«l lor You (Por) 110
Holdovers Rate Top Scores
In Weak Cleveland Week
CLEVELAND—Tlieutre business In all
classifications took u nosedive last week, but
four of the downtown houses did better than
average. "Les Mlserables," one of the three
new pictures on display, took first place with
a score of 120 per cent at the Hippodrome.
"Yankee Buccaneer," also new, scored 105 per
cent at the Palace. "Cry, the Beloved Country,"
the third new attraction, was a disappointment
at the Lower Mall.
"Ivanhoe" brought its ten-week run at the
Stillman to a close on an 80 per cent note.
Allen—The Miracle ot Our Lady of Fotimo (WB),
4th wk 70
Hippodrome— Les Miscroblei (20th-Fox) 115
Lower Moll— Cry, the Beloved Country (UA).... 80
Ohio—Son ot Polctoce ,Para), 3rd wk 120
Palace— Yonkec Buccaneer (U-l) 105
State—The Quiet Mon (Rep), 2nd wk 105
Stillman— Ivanhoe (MGM), 10th wk. at advanced
prices 80
Tower— High Noon (UA), 3rd d. t. wk 120
Detroit Grosses Slip
All Over Town
DETROIT— Local exhibitors were singing
the blues again, as boxoffices generally
dropped all over town. The onset of cold
weather probably was the villain for the
time being.
Adorns- My Mon and I (MGM) 70
Fox Assignment— Ports (Col 80
Madison The Mirocle ot Fotimo (WB) 2nd wk . .150
Michigan The Crimson Pirate (WB); Cripple
Creek (Col) 100
Palms-State One Minute to Zero (RKO);
Feudin Fools (Mono) 115
United Artists The Quiet Mon (Rep) 2nd wk ...100
TV Film Academy Expands
DETROIT — "Motion Picture Academy."
sponsored by Rose Jew'elers Co., on WXYZ-
TV, is increasing its frequency from three
to five nights a week, and will run feature
films on Sunday and Tuesday nights at 8:00
p. m., and at 11:15 p. m. on Mondays, Thursdays,
and FYidays. Total of 350 feature films
have now been sponsored by this one film
on this station. Deal signed by WYYZ-TV
last March for rental of 1,200 features. Including
some strong relatively recent product,
at a rental of $250,000, was considered
the record in the television industry.
Three Ask Valuation Cuts
DETROIT—At least three Detroit theatres
are seeking reduction in their city assessments
for tax purposes. William Kimmel,
owner of the West End, seeking a reduction
of $22,860, cited the bad effect of television
competition as a reason for reduction In
hearing before the state tax commis.slon.
Other reductions were sought by the Oriole
Theatre Co. and the Alhambra Theatre, operated
by Wisper Wetsman, by the Kilbride
and Hillier circuits.
CINCINNATI
f^liiiric* A. .MldclhurK, thcatremun of Charlcitton.
W. Vu., for the la«l 35 years, died
recently at the atcc of 72. He Ls .survived by
hl.s wife, his son Jack, and two daughters,
one of whom, living In Tcxius, was unable to
attend her fother's funeral bccau.sc .she wa.s
haspltullzcd at the lime of hl.s death. FYom
a bad cold, Mldelburg developed pneumonia,
was admitted to the hospital on Friday and
died the following Monday. Mldelburg operated
the Capitol In Charleston, a first run
de luxe theatre, which he owned in partnership
with Abe Hyman and Julian SUbcrsteln
of Huntington. The latter two will
handle details of operation of the Capitol
until Mldelburg's son Jack, who has been
living In Florida, returns to Charleston and
Is able to a-ssume operation. Several years
ago, Charlie Mldelburg was chosen as Exhibitor
of the Year by MGM and he and his
wife went to the west coast to receive the
award.
Richard I.. Rosenfeld is the new owner of
Standard Vendors here, which sells concession
supplies in Ohio, Kentucky, West Virginia
and Indiana. Standard Vendors of
Baltimore sold the Cincinnati Interests to
Ro.senfeld for a reported $50,000 to $75,000.
Rasenfeld is now operating under the name
of Standard Concessions. He recently Introduced
a new trade name. Popalong, in popcorn
items in theatres and plans to market
these items for grocery stores. Rosenfeld Ls
the son-in-law of WiUiam Bein, Cincinnati
theatre display executive.
Johnny Goodno, Huntington, who was on
the Row, has arranged for his annual trip
to Canada and islands in Lake Erie for
phea-sant hunting. Goodno plans to leave in
late October or November.
number of new drive-ins are under construction
.•\
in the vicinity of the contemplated
atomic plant location in Pike county. With
one now operating in the area, it will make
three to be located in the area. New driveins
are being built by J. Hank Davidson of
Lynchburg, and by Al Sugarman and Lee
Hofheimer of Columbus, who have other
theatres, both conventional and drive-ins,
in the Cincinnati territory.
. . . Frank
Edward Salzberg, owner of Screen Classics,
and his wife spent a recent weekend in Kansas
City attending an engagement party for
a niece of Salzberg. Fi-om there, Mrs. Salzberg
was to go on to Lordsburg, N. M., and
spend several weeks visiting her mother and
Ed was to return to Cincinnati
Weitzel, former booker for Monogram, has
re.signed and will devote his time to handling
buying and booking for the following theatres:
Happy Hour. Williamsburg; Liberty,
Whitesville: Mount Lookout, Cincinnati:
Monte Vista, Cincinnati, and Emery. Reading.
Weitzel has been replaced at Monogram
by Walter Watson, formerly in the
Warner booking department.
Mrs. Stanley C. Jacques, wife of the RKO
manager, is visiting sons Robert and Donald
in New York City, where the two are
executives in the television division of the
Frederic W. Zlv Co.
Sam Galanty, district manager, Columbia,
attended the testimonial dinner held October
6 for Jim Abrose, new Warner district
maiiuKcr Among the large uttendaxice were
film executive* from New York arid other
clltcx us well aA a Kood rcprcMntatton of
the local film colony and out-of-town exhibitors.
Abrose wan given a mahofcany refrigerator,
which will match the furniture
In the new office l>clnK prepared In the local
Warner exchange.
Vitiitinc exhibitor* seen on the Row In*
eluded Saul Bragln and Marvin SaroueUon,
Warner Theatres, Pittsburgh: Harobl Halves
and Bennett Gold.steln, Schlne. Cleveland;
Bill Tholhclmcr, Logan; Johnny Goodno,
Huntington; Me.ssr-s. Jaseph and Raad,
Sulcm; Jack Necdham, Columbus; Harley
Bennett. Clrclevllle; Barton Cooke, Chllllcothe;
Don KeesUng and Goode Homes.
Bramwell: Fred Krlmm and Roy Wells, Dayton;
R. V. Dlnkle, Raccland.
Dorothy Hoss, l>ooker for National Screen
Service, was home ill . . . Louise Brown of
the MGM booking department received an
engagement ring from Bud Buehren . . .
Florence Herrmann, cashier, MGM. a late
vacationer, spent the weekend In Louisville,
and then visited Chicago.
Ray Gorrell of Detroit
Dies; Booking Agent
DETROIT—Ray Gorrell, 52, partner In the
Delbridge and Gorrell booking office since
1930, died recently at hLs home here. He
came to Detroit from Jackson, Mich., in
1925, and rose to prominence as an orchestra
leader, later going with the old Jean Goldkette
office.
He and his partner, Del Delbridge, the
latter formerly a prominent theatrical
orchestra leader, booked music and stage
shows for many theatres in this area during
their long career in the business.
Gorrell was a former president of the
Michigan Theatrical Booking Agents A.ss"n,
and honorary life member of the Optimist
club. He is survived by his wife and two
daughters.
Fred Clary, 68, Is Dead
CLEVELAND—Fred H. Clary. 68. former
manager of Loew's downtown theatres and
former assistant at the Cleveland Public Hall,
died in Norwalk Memorial hospital. He was
also manager of the Huron county bureau
for the aged. A son and daughter survive.
Name Joe Allen as Mgr.
CAMPBELLSVILLE, KY.—Joe Allen, former
chief of police here, was recently named
manager of the Alhambra and Cozy theatres,
according to Mrs. R. C. Foster, one of the
owners of the theatres.
OUTSTANDING
C^ArTSMANSHIP AND CNCINCCMINC
BOXOFFICE :: October 18, 1952 85

. . Frank
. .
. . George
. . Sol
. .
'
,
S
—
DETROIT
Durton London of a prominent Detroit film
family lias moved over to Lawrence avenue
. J. Bettelli, projectionist, has
moved to Sherman Oaks, Cal. . . . Saul Saxon,
former manager of the Joy, has moved over
on Park Avenue, near the Film building .
Joseph Ellul, owner of the downtown Empress
Theatre, has returned to Hollywood, Fla.,
where he will live till next June, Manager
Prank Crowe reports . . . Ben Liddon, head
of Advance Service Co., is convalescing following
recent protracted illness.
Jack Smukler, operator at the Beverly, is
expecting an addition to his family late in
January. He's betting on the 26 . . . Herman
Cohen, salesman for Columbia here for five
years and now production vice-president of
Broder Productions, writes back home about
the wonderful ten-day visit of Cora (Atkeyi
Larsh, Columbia secretary to the district
manager, and her husband in Los Angeles.
Nearly a dozen operators are on the road
for a couple of weeks with Wilding Picture
units from Detroit, including Marty Shore,
Mike Colton and Carl Beals of the Colonial
and Pearce Bradley of the Gayety . . . George
Juckett of the Crystal is on the road for
seven weeks with the Jam Handy Organization
. . . Sid Blumenthal of the Film building
projection studio has entered the University
of Michigan, to take a liberal arts course,
his sister reports.
Robert Lamb, former Paramount salesman,
has joined the staff at Universal, replacing
Mark Goldman, whose future plans are unknown
. . . Pauline Chess, secretary to Universal's
office manager Harold Morrison, left
to be married October 19 to Harold Golden.
Critic of 'Pontiac' Mcikes
Peace With Producer
"''
piiOl
DETROIT—Prospects for the plannei
world premiere of "The Battles of Chiel
Pontiac" brightened here when Helen Bower
film critic of the Detroit Free Press, buriet
the hatchet and indicated willingness t(
smoke the peace pipe with Herman Cohen
vice-president in charge of production fo;
Broder Pictures. Miss Bower earlier knifec
the premiere plans with a devastating criti-. t'
cism of the picture, as announced, for lad
of realism and fidelity to fact.
Cohen, who produced the film
near Rapic
City, S. D., replied, disclaiming the earliei
publicity releases as "misleading." and saic
that the selection of location was one thai
closely resembled Michigan scenery, witlwhich
he was long personally acquainted. He
denied the presence of "flamboyant canyons, it:^
and soaring mountains," topographical fea- m S
tures notoriously missing in this area, whicl" ttf
decorated the earlier release, and won e. f"
handsome reconciliation in print.
Men you Veee/a .
SPECIAL TRAILER
'GOOD' and FAST
k
GOOD OLD DEPENDABLE
FILMACK
CHICAGO S, 1327 S. WABASH AVE.
NEW YORK 36, 630 NINTH AVE.
L

I
J.
I
to
I DETROIT—Palmer
. . Members
. . Mrs.
. . Disk
. . Sylvan
Mold
f
court issued an injunction against such inter-
Charity Bingo Illegal
icer
the
Iclslon
wufutt i
't.
meed, fe
tt,
H the et
B WIS Otf
^
steoerv,
myanl a;
1 I
lib of Mi(LJ
ItCltlbfcj
:o»etonif:.>
ses
Cineaia Cv
inssoliit,
:tliistit«tf,,
: ventm rj ference on May 22, 1951.
8 ol the S-
h ShiilniiL
B the vir.
on uniiect'-.
itildio ope;::
; in the (El
ler Pictirti
ig Ciiifent i
-use
i i/1,9 inained
[Lens
isiiiirii-"'
((toil M''!
[IK
'
lAlT- I past of Springfield.
,OHS-t««i I
ini»»'l „i|,
In Ohio, Court Rules
COLUMBUS—Charity bingo violates the
(Ohio stutt coivstitiiUon, itccordliiK to a deby
the second district court of appeals.
'The three-man court, In a unanimous decision,
upheld the opinion last December of
Franklin County Common Pleas Judge Cecil
Kundall.
The appeals decision was written "by the
court" composed ol Judges Roscoe O. Hornbeck,
William C. Wl.seman and Fred J.
Miller. Safely Director Donald Cook said that
tbe local crackdown on bingo games In Columbus
will continue. He was Joined In his
istatement by sheriff Ralph Paul of Frankjun
County. The original ciuse before Judge
I
Randall, into which several local charity or-
Iganlzatlons entered, developed when local
ipoUce began arresting bingo operator,^ last
lyear. Safety Director Cook also announced
jthat plnball machines here are on the way
out. He is preparing an ordinance designed
outlaw such games. He expects to en-
'counter strong opposition from operators of
plnball machines. There are 669 such "me-
.chanical amusement devices" licensed by the
jclty.
Since the second district court of appeals
covers only an 11-county area, it is expected
to close the corn game in most of
those counties, but not in Dayton or surrounding
Montgomery county.
The appellate court decision will not be
appealed to the Ohio supreme court. The
city of Dayton has not interfered with
charitable bingo games since common pleas
Judge Denies Permit
To Blue Gross Drive-In
GEORGETOWN, KY. — The Blue Grass
IDrive-In, which has operated in Scott
county for 11 years without a permit, was
denied a permit by Judge G. G. Barkley.
Judge Barkley, after hearing the testimony
of nine oppKxsing witnesses and 20 for
the theatre, said the law requires every
business to have a permit. And to gain a
permit a person must abide by the laws. It
rwas brought out that the airer had re-
open as late as 2:30 a. m. Sunday.
"It has been brought out here that the
heatre has remained open several times un-
U after midnight, implying that the law
(would not be carried out if a permit is
branted. Therefore I am denying a permit,"
the judge concluded.
Promote Bill Reisinger
SPRINGFIELD—William Reisinger, former
nanager of Loew's Theatre in Dayton, has
seen appointed advertising and publicity director
for Springfield and Chakeres Theares.
During the summer he managed the
jMelody Cruise-In Theatre on Route 40 just
New Orange Juice Dispenser
Electric Co., manufacturers
of an orange juice dispenser for the
heatre trade, is bringing out a new and
Smaller unit, which it expects to place on the
narket next year. It now is awaiting formal
ipproval by the Underwriters Laboratories,
iccording to Bruce Palmer, head of the company.
CLEVELAND
Talk .Sllvi-rlhornr, Hippodrome manager,
won first prize In the U-I "Steel Town"
campiilgn for which he will receive n Henry
J. automobile . of the Salesmen's
Club of Cleveland, their wives and
guests, win get all drc.s.scd up on the night
of November 1 to attend the fall dinner
dance. President Sam Llchter, 20th-Fox l.s
providing many favors and prizes . . . .Duke
HIckcy, U-I cxplolteer. Is getting very International
minded. A short while back he
was escorting Alexandra Oromo, an Aleutian,
around the circuit of cities he covers. Thl.s
week he escorted Shlzu Morlya, Amcrlcanborn
Japanese actress on a meel-the-prcss
tour of Cleveland, Cincinnati and Indianapolis
to promote the new Bill Mauldln picture,
"Willie and Joe Back at the Front."
She made no theatre appearances.
John L. Kelly, a.sslstant to MGM short
subject sales representative William Zoellner,
was at the local branch Jockeys
Bill Randall and Phil
.
McLane and music
critic Elmore Bacon will be guests of Samuel
Goldwyn in Chicago at a "Hans Christian
Andersen" party . . . Jerry Lamm resigned
from the sales force . . . Jack Shulman, partner
of Abe Schwartz In ownership of theatres
in Cleveland and Painesville, and Mrs. Schulman
plan to visit their Yale sophomore son
in New Haven at the end of the month.
. . .
Charles Winett, who has been representing
Price Theatre Premiums in this territory, has
moved back to Boston, his former hometown.
He has been ill the past several weeks
Paul Vogel had a successful school tieup on
the Allied Artists picture. "Hold That Line."
He turned his theatre over to the students for
a football rally. The goodwill engendered
paid well at the boxoffice. He plans to repeat
the tieup for another Allied Artists film,
"The Rose Bowl Story."
Joe Longo, RKO exploiteer, is still in Cleve-
.
land. His recently announced transfer to
Buffalo was held up due to the RKO reorganization
Walter Steuve. wife
of the owner of the State Theatre, Findlay,
has returned to her home from the Cleveland
clinic where she underwent treatment
for several weeks.
Visitors during the week included Messrs
Seligman and Baker of the Cincinnati
Northio office: Chris Velas, Glen Fleihman.
HANDY SUBSCRIPTION
Walter Steuve and Ocor«e Wakely Prank
Murphy, Locw Theatrex division manaRer. Is
chairman of the local Will Rogers Memorial
hospital drive. Through Nat Barach of
NSS, 100 contribution cannl.sters are being
rotated to all the theatres located In northcm
Ohio. Some exhibitors will lake audience
collections as well.
Harry llendrn«on, manager of the Asaoc-
.
lated Tlieatres Voungslown hoases, was In
town to attend the clrculf.s managers meeting
last Thursday

,'
Detroifs First Projectionist Still
Active in Theatre After 56 Years
DETROIT—The Motor city's first projectionist
is still active in the theatre after
56 years. George W. Craig, who is in charge
of stage and lighting at the Schubert, formerly
the Lafayette Theatre, and also operates
a lighting specialty firm for the
theatre trade on Grand River avenue, was
the fii-st man to run a projector professionally
in Detroit, it has been established,
despite other claims to a "first."
It was in May 1896 that he first ran
the motor-driven Eidoloscope, the invention
of a Professor Latham, of the University
of West Virginia, in the Detroit Opera
House on the Campus Martius. Bert C.
Whitney, Opera House owner, had seen a
demonstration in New York, and promptly
brought the attraction to his own theatre.
The show ran about an hour and a half, and
included films on reels similar to those of
today, showing sports, wrestling, a bullfight,
the Whirlpool rapids in the Niagara river,
and a bicycle parade on Fifth avenue.
LECTURER PART OF SHOW
The projection booth was made of 2x4s,
covered with black cotton flannel, in a space
at the rear of the parquet, where several
seats were removed for the occasion. The
screen was a piece of white sheeting. A
lecturer went with the show.
Whitney took another unit to Grand
Rapids for the first upstate exhibition—in a
store on Canal street next to the old Sweet's
hotel there. Craig went along as projectionist
and doubled as lecturer when the man
hired failed to show up, and received an
extra $5 a week while on the road.
The Grand Rapids show lasted four
weeks at 25 cents admission. The Detroit
show lasted about eight weeks, and admission,
not now available, was probably a little
higher.
The Eidoloscope company was unable to
furnish more films, and the show was dropped.
A few months later, the Edison Biograph
was first brought to Detroit, and exhibited
in the old Wonderland on lower
Woodward avenue, later the Avenue Theatre,
closed only last year.
LOST IN HISTORIC FIRE
Craig remained with Whitney until his
death in 1929. The Opera House burned
down in 1897 in one of the city's most historic
fires, and Craig went to the Empire
Theatre on Lafayette for a year while a new
Opera House was built on the Original site.
In 1918, he moved to the new Detroit Opera
House, the former Lyceum, on Randolph
street, when Whitney transferred operations
there. Craig remained at that place for
about 10 years, moving to the Wilson, now
The Music Hall, where he was responsible
for the installation of the original lighting.
About 1938, he moved to the Lafayette.
Craig's two sons are also in show business.
Walter was a projectionist at the Center
until its recent closing, and now is working
In television. David is an electrician with
WWJ-TV.
Detroit Theatre Shifts
From Mozart to Manure!
DETROIT—A new policy of an allwestern
atmosphere to
go with a screenfare
of strictly westerns is being tried
by the rechristened Hitching Post
Theatre, a 522-seater, at Fhnt. The operator
is Paul Gallinat, Chicago exhibitor,
who is making his debut in this area
with the innovation of some new ideas in
showmanship.
The house, formerly known as the Art,
and formerly operated by Leon Weingarten,
made the switch all the way
from an art-film policy in what William
Clark of Clark Theatre Service, who is
handling film buying, is publicizing as
"Prom Mozart to Manure." Three
changes a week will be made, with
double features on both bills.
Tieing in with the change of name
and pohcy, the Hitching Post is adding
a western style playground, believed to
be the first for an indoor theatre, adapting
an idea widely exploited by driveins.
A portion of the theatre parking
lot has been set aside for the playground,
and the young patrons will be offered
free pony rides.
Jacob L. Saxe, Detroit
Mono. Treasurer, Quits
DETROIT—Jacob L.
Saxe, secretary-treasurer
of the Monogram exchange here, resigned,
effective October 10, upon the sale
of the Detroit franchise by himself and Will
Hurlbut to the new Allied Artists organization.
Accounting offices are to be moved
to Chicago.
"Jack" Saxe, as he was universally known,
started with Triangle Films as cashier In
Minneapolis in 1916. He came to Detroit in
1920 to open the independent Favorite Film
Co. in partnership with Hurlbut, with whom
he remained associated throughout his business
career up to the present time. He was
later associated in Republic and Majestic
Pictures in the franchise operation, disposing
of the Republic interest about 1936, when they
took out a franchise with the new Monogram
Pictures Corp.
Saxe was a charter member of Variety Tent
5 and was its treasurer for nine years.
Voters to Decide Bingo Legality
ASHTABULA, Ohio — Voters will decide
November 4 whether to permit organizational
bingo to remain legal here. The city council
has refused to change an earher action legalizing
the game, but has approved a petition,
circulated by the Ashtabula Ministerial
Ass'n, asking a vote on the subject
at the general election. Because of the petition,
bingo will be banned until the election,
at least.
Several Officers Shifted
In Detroit Film Building
DETROIT—A series of changes of locatio;
has been completed in the Film Exchang
building.
Film Truck Service has consolidated it
former third-floor executive and shipping of
fices into a suite on the fifth floor. Part o
the accounting personnel, housed in the true!
garage since the firm moved out of the Fo:
Theatre building last winter, has been brough.
back to the new offices.
The office of S. N. Cohen, Film Exchang
building manager, has been moved to th
third-floor executive suite vacated by Filn
Truck, and the space Cohen vacated, plu
that given up by the Robinson circuit re
cently when it moved its headquarters to th;
I
Granada Theatre, made up the new Filn
This includes the private suit •
Truck offices.
of the late Walter Stebbins, long the Filnbuilding
operator, with its unique private fire
place.
Rose Roadshows, recently opened here b;
Archie Rose, moved down from the seventli
floor to take the fifth- floor suite vacated b'
Film Truck's shipping department.
Carrie Urdang Succumbs
CLEVELAND—Carrie Urdang, sister c
Eve. secretary to M. B. Horwitz of the Wash
ington circuit, died recently after a long ill
ness. A brother and two sisters survive.
Ford Handlers Vote Film
DETROIT—The Ford Motor Co. is relea-<
ing for national distribution a new 15-minut
nonpartisan political short, "Ticket to Free
dom," ui-ging voters to exercise their frar
chise right. Film is narrated by Edward Ii
Murrow. Distribution is being handled d:
rectly by Ford through its Dearborn, Ne-j
York and Richmond, Calif., offices.
i
Four Akron Theatres Are Closed
AKRON—The Copley Theatre has closei I
Marquees of the old Orpheum and Alle "
theatres are vacant, and the Five Pointj
Theatre has been turned into a church '
Public Halls Serve as Theatres
Besides the 288 motion picture theatres i
Algeria there are 295 public halls and summe
open-air theatres exhibiting films on an ii
i
regular basis.
sin
;l«
01
(iiti
pn
tun
ro
•ome Schools Use Slide Projectors
About 65 per cent of the elementary, secondary
and university level schools in western
Germany use slide projectors.
Many teachers in western Germany prefer
slides to filmstrips because they permit individual
selection whereas filmstrips must be
used as a whole.
88
BOXOFFICE
:; October 18, ISi

'
I
GRAND
I
and
liiited
Idinq
loor,
oil!!
k
«!ltotl!,;
OUtrt-,'
FiliDEiti,
Bioveil I.
son
vacated
the
the net :f
'l(i

^^. . . / urge employers
to install the
Payroll Savings Plan,.. 99
M. B. FOLSOM
Treasurer, Eastman Kodak Company
"Continued saving tvill play an important part in protecting us against a
renewal oj inflation. The person who saves contributes to the nation's stability
and to his family's security. He can now also obtain a higher return on his
investment than he could in the past, because of the improvements in Defense
Bonds now offered by the V. S. Treasury. I urge employers to install the
Payroll Savings Plan wherever practicable, and employees to take advantage
of such plan. By investing regularly in improved Defense Bonds, Americans
serve their nation's interests as well as their own."
If your company does not have the Payroll Savings
Plan-
Please tear out tliis page and send it to the "Big
Boss." Urge that he read, carefully, Mr. Folsom's superb
summary of the Payroll Savings Plan and its
benefits for employers, employees and our country.
The following figures should be particularly interesting
to anyone not familiar with the wide adoption
and the steady growth of the Payroll Savings Plan:
• 45,000 companies offer their employees the Payroll
Savings Plan.
• since January 1,
1951, enrollment in The Plan has
increased from 5,000,000 to 7,500,000.
• in some companies, more than 90% of the employees
are systematic bond buyers — in literally thousands
of other companies, employee participation runs
60%, 70%, 80%.
• payroll savers are putting aside $150,000,000 per
month in U.S. Defense Bonds.
• the cash value of Series E Bonds held by individuals
on December 31, 1951, amounted to $34.8 billion-
$4.8 billion more tlian the cash value of Series E
Bonds outstanding in August, 1945.
Phone, wire or write to Savings Bond Division, U.S.
Treasury Department, Washington Building. Washington,
D.C. Your State Director will show you how easy
it is to install and maintain the Payroll Savings Plan.
If you have a Payroll Savings Plan, your State Director will show
you how to build employee participation through a person-toperson
canvass that puts on Application Blank in the hands of
every employee. That's all you have to do— your employees will
do the rest.
The U. S. Government docs not pay Jor this advertising. The Treasury Department
thanks, Jor their patriotic donation, the Advertising Council and
BOXOFFICE
*«„
30
BOXOFFICE :: October 18, 19

!
. BOSTON—Edward
.
The
I
SPRINGFIELD—
. . Managing
i
: xluct
'
Thi
k
Gala 'Rifle' Premiere
Held in Springfield
Sparked by Wiirner pub-
Iclst-s George Freedman and Art Mogcr, the
Irst dual premiere of a motion picture In this
city's history clipped along at a brisk rate
or three days, culminating In a Hollywoodtyle
opening at the Capitol and Art theatres.
No effort was spared to make this a com-
)Ietely community event, with everybody,
rom members of veterans organizations to
ilgh city officials participating In an occalon
which brought packed houses to both
heatres for the opening night, and two shows
(.t each house were necessary to accommodate
all those who wanted to be among the
Irst to see "Springfield Rifle."
The Springfield armory, where the Civil
Var rifle was developed, came in for a large
hare of attention, and was the starting point
if an areawide round of personal appear-
Jices by Phyllis Kirk, David Brian and G.
Big Boy" Williams.
visitors held the usual press and radio
Interviews, and were hosts at a cocktail party
,or Connecticut press and managers. Springileld's
official welcome was given by Mayor
baniel B. Brunton, who officially proclaimed
he week of October 6 "Springfield Rifle'
veek. Miss Kirk was named honorary mayor:
drlan, honorary police chief, and Williams,
lonorary fire chief.
There were visits to Westover air field,
fhere Miss Kirk was voted Miss Air Cargo,
being acclaimed by the personnel as "The
fargo we'd like most to carry." There were
bersonal appearances at local ho.spitals and
it the offices of the Springfield newspapers.
The night of the opening, there was a paade
with bands and massed colors from the
lOtel to the theatres. This culminated with
appearances on the stages of the two houses,
ilong with the finalists of the "Miss Springleld
Rifle" contest. Mercantile tie-ins were
lot neglected and a special world premiere
^tlon of the Daily News was presented to
everyone who attended any of the premiere
howings. Aiding in the premiere was Ande
iette, Capitol manager.
idward Redstone Weds
Leila Warren, New York
S. Redstone, vice-presiient
of Redstone Drive-In Theatres, was
parried Sunday (12) at the Plaza hotel in
fJew York to Miss Leila Warren of New
jTork and Westport, Conn. Redstone is a
graduate of Colgate university and of the
larvard Graduate School of Business Adnlnistration,
while the bride attended Syraiise
and Columbia universities and was
Taduated from the Fashion academy.
The son of Michael Redstone, Edward had
'lis brother Sumner, a member of a Washngton,
D. C, law firm, as best man while
iSis. Sumner Redstone served as matron of
lonor.
I
After a wedding trip, the bride and groom
;vUl live in the Chestnut Hill section here.
iSdward Redstone is associated with his faher
in the operation of seven drive-in theares
in New England and New York state.
Several industry friends of the Redstones
ourneyed to New York to attend the wedling
ceremony and the reception.
.XKKIVK lOK IMtKMnKJ— Phyllis
Kirk and David Brian landed at Bradley
Field at 11:30 p. m. for their round
of artivitirs in connection with thr dual
world premiere of "Springfield Kifle" at
the Capitol and .Art theatres in .Springfield,
but the Capitol's Ande Setle, left,
was on hand to welcome them. He i.s
shown shaking hands with Brian, while
Miss Kirk smiles approvingly.
HARTFORD
John McGrail, U-I exploiteer, brought Miss
Shizu Moriya, Japanese model, here in advance
of Willie and Joe in "Back at the
Front." He also arranged a press luncheon
. . . Joe Giobbi, Crown manager, marking the
theatre's fifth anniversary, invited children
to be guests of management. He advertised:
"Children under 12 will be admitted free, accompanied
by parents or adults," Giobbi has
started a Saturday children's draw by launching
a "Tom and Jerry club."
Maurice Shulman, Shulman Theatres,
started a new dinnerware giveaway for lady
patrons at the Webster . . . Mrs. Sam Cornish,
wife of the Niantic, Niantic, partner-manager,
suffered injuries returning from a family visit
in Minnesota . director Bill
Mortensen of the Bushnell Memorial, disclosed
the annual Favorite Motion Picture
series, for benefit of the Hartford Children's
Museum, will start on November 1. On the
program are six films.
Sid Cooper, UA, was in town, conferring
with Al Schuman and Gus Schaefer, Hartford
Theatre circuit . . . Art Moger, Warner
exploitation man, conferred with Allen M.
Widem, Hartford Times, and Viggo Andersen,
Hartford Courant, on regional publicity
for world premiere of "Springfield Rifle,"
bowing in at the Capitol and Art theatres,
Springfield, October 8. Moger worked with
Joe Friedman, Warner home office publici-st;
Harry Feinstein, zone manager, and James
Totman, the latter's assistant, Warner Bros.
New England Theatres.
Bemie Levy and Lou Ginsburg. Amalgamated
Buying and Booking Service, were in
town as was Joe Spivack, Connecticut Theatre
Candy Co.
Reykjavik, Iceland, theatres report that attendance
has steadily gone downward in the
last four years.
Boston Grosses Rise;
New Bills Are Tops
BOSTON—"Ivanhoe" dipped In Ita second
htttnza, but will hold three weeks, at the
Loew'.i twin theatres. 'The Quiet Man" comii'ed
three wectn at the Met Of the new
the double bill of "One Minute to
/Cero and "My Man and " I" at the Memorial
warranted a holdover, as did "The Crlnuon
Pirate" at the Paramount and Fenway. "O.
Henry'h Full Hoasc," which Li net for an extended
engagement at the Kenmore, turned
In an excellent first week.
'Avcfogo li 100)
Miracle of Oyr Lady »t ratlma rWB).
irnJ wk 140
Botton— B*waf«, My Lo

PROJECTION AND SOUND SYSTEMS
(
CENTURY HAS IT
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no maintenance. They contain fewer parts (10 gears where others require
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I
CLEAN, TROUBLE-FREE OPERATION. CENTURY has reduced lubrication
headaches. There ore no oil sprays or oil baths to mess up film and
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MAXIMUM LIGHT PROJECTION. CENTURY design fully utilizes the
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^eH^
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CENTURY sound systems are designed to meet your
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UNIT PRINCIPLE DESIGN. Each CENTURY installation can be selected to meet
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AWARD-WINNING SOUND QUALITY. CENTURY sound reproducers feature
the famous hydro-flutter suppressor, exclusively—winner of an Academy Award
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SIMPLIFIED OPTICAL SYSTEM. CENTURY sound reproducers employ a highefficiency
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CENTURY W5 Amplificotion
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CENTURY W3
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Amplification System with
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SOLD BY
MASSACHUSETTS THEATRE EQUIPMENT CO.
20 Piedmont St.
Boston 16, Mass.
• ooa
92 BOXOFFICE :: October 18, 1952

. . The
win
. . American
. Frank
Ms
II
menl. Ifo,
il-«very.
«'e
less
'i
p film
ol«os
vibtg.
libiito.
and
siultM
Jiliies
ligk
rS«P»lj
k
spwi
BOSTON
I'
•nheodorc Flelslier, president of Interstate
Theatres Corp.. has sold his house on
Ashford road, Newton Center, and has bought
a new ranch-style house on Grant avenue
In the same section. He will move next month
. . George Roberts of the RIfkIn circuit
flew to Brooklyn to take In the final world
series game at Ebbetts Field . . . Walter
Brooks, former manager of the E. M. Loew's
Civic Theatre. Portsmouth, N. H., has token
• lease on the Star Theatre. Newmarket. N.
H., and ha.s reopened It.
David llndKdon, president of Princess
Amusement Co.. has clo.sed the Wakefield.
Mass.. Theatre because of poor business. The
closing leaves Wakefield with no motion picture
theatre, as the same company closed the
Princess there more than a year ago. Hodgdon
Is still operating the Mlddleboro In Mlddleboro,
now his only theatre, after leasing
the Stoneham In Stoneham to Nat Hochberg
In September . . . Two veteran theatremen
visited the district last week. William Purcell.
owner and operator of the Emba.ssy. Pall
River, and Walter Bigelow. now retired, who
for many years was general manager for the
Yamins circuit in Fall River.
Four applications for membership into Independent
Exhibitors of New England have
been received and will be voted upon at the
Inext meeting. They are Felicen LaCrois.
Playhouse. Gorham. N. H.; George Nagle.
IMet, Lisbon Falls, Me.; Joe Cronan, Com-
Imunity, Guilford, Me., and E. Robert Gorten,
jpiayhouse. Newport, Me. . Drive-In
JTheatres Ass'n of New England has received
two applications for membership; namely.
Lewis Packard. Yarmouth (Me.l Drive-In.
and Russell Martin. Sanford Drive-In. also in
Maine.
As part of the Ben Kalmenson drive, the
four Warner bookers have large signs posted
at their booking stations. Bob Levine's reads,
"Master Booker"; Warren Gates' sign says,
"Expert Booker"; John Walton's is "Excellent
Booker" and Bill Kremmel's is "Skilled
Booker." Lou Sweet, switchboard operator,
puts through the calls immediately should
an exhibitor call and ask for "Excellent" or
'Skilled." etc. . . . Rumors are that the first
.-howings of Cinerama will be held in the
Shubert-owned Majestic Theatre, although
the general manager for the Shuberts here,
Mike Kavanaugh disclaims any knowledge of
the project.
Mabelle Rider, bookkeeper at the Orpheum,
Foxboro, drove owner Francis Perry here for
Another visitor was former
a Filmrow tour . . .
District Manager E. X. Callahan of
20th-Fox, now retired. He was greeted enthusiastically
by members of the staff of his
former exchange and by his friends . . Mrs.
.
Lester Hughes, wife of the owner of the
Nordica, Freeport. Me., was In Mercy hospital,
Portland, for an operation.
Joe Mansfield, UA publicist, is working with
Red King of the Keith Boston Theatre on
"The Ring." a prize-fight film which is set
to op)en October 24 . . . Rosalie Gedick. booker's
secretary at Warners, has returned to
her desk after a honeymoon spent in New-
York and Atlantic City.
Ned Eisner, owner of the Cameo Theatre
and the Quaker Drive-In at Uxbridge, has
. . .
.
been called for Jury duty in Worcester county
Sympathy to Leo Griffin, office manager
at Warners. In the death of his father
John J., who wiLs 88. The elder Griffin suffered
an auto accident In January and had
never fully recovered Theatres
Corp. reoiMTied the State. East Milton.
Sunday (12 p.
The new 500-iar Prides Drlve-In at Westbrook.
Me . not open until next sea-son.
although owners Avadls and John Tevanlan
had hoped to have It ready for a late fall
opening thi.s year. The projection txjoth will
be equipped with RCA .sound and projectors,
to be Installed by Capitol Theatre Supply of
Boston.
With "Hans Christian Andersen" scheduled
to open at the Astor here December 26. the
local campaign is now under way. Hugh Mc-
Kenzle. RKO publicist. Is preparing one of
the most extensive exploitation efforts of his
career . . . Officials at United Artists, headed
by Harry Segal, manager, and Tom Duane,
sales manager, hosted the largest tradescreening
of the season at the Esquire Theatre
Tuesday afternoon for the Charles Chaplin
film, "Limelight." The large audience nearly
filled the 900-seat theatre.
A Japanese luncheon featuring suki-yakl
was served the pre.ss folk at the Somerset
in honor of a Japanese. Shizu Moriya. a
Vassar graduate, who was in town in behalf
of Universal's latest Korean war film. "Back
at the Front." John McGrail. U-I publicist.
SHOWMEN'S TRADE REVIEW
Minister Writes
Review of Movie,
Hits Front Poge
When a movie review makes the front page
of a newspaper-that ought to be trade news^
And when the review, covering a picture
which deals with the impact of "l.gion on a
Tor^unity. is not only written by a clergyn^an.
but is recommended by the same clergymanwell,
again that ought to be trade news.
F^r such a review is something which com«
natural ^or doesn't come at all. and something
which few expert planters could reasonably
hope to come up with.
^ ,, .
„„ :„ .^v
Such a double score is chalked up in fav
of Astor Pictures' Country Person wh,
made the front page of the Fountain Ii
S. C. Tribune, with a review written by
S. R. Glenn.
, ,,
. .
,
Rev Glenn v^ho saw the film with a
of ministers at a Fountain Inn theatre
Country Parson," »,»>« ^^uman in
showed the difficulties of those who/tr>
fight their battles without
^
He found it to be (Wrmj/^m myy
sequences, citing the sc>»i*««*«Tr,ch workers
building the church sang at-thcir work.
And he found it to bek |,..^..^y^
"The Christian home." HP^lUli. ^h' Church
and the Holy Bible are given a P>^« °f/«P„^
and dignity in the story of
y°-;^.^^'°^J^'^l
as h- rides into churchless, Godless Norwaia
Further, he found it gc»d entertainment.
. . .
arranged the affair and later took
Moriya around to M-veral radio ntuUons
The Strand In Wlnoo-iltl. VI. owned by
Gcorne Valley and operated by hu daughter
Alice, ha-s been »old to Mrs U T. Barrett
of BurUngton. Vt.. who o|>erate* the Milton
Drive-In In Burllnxton The .sale, Including
a transfer of the property. wa« effective October
12. with Affiliated Theatres Corp. con*
tlnulng to handle the buying and booking.
'
Guy Kufcerio, former p: at the
Fields Corner Theatre, ha.-
-.cd chief
. . .
assistant
projectionist at the RKO Meinorlttl here,
Sam
replacing
the late Albert J Relth
Dlnerstcln, projectionist at the Granada. Maiden,
returned from a two-month auto trip
to Arizona .
Loew's State,
. . Olga Bruno, at
has been home two weeks due
to the lllne.'is of her mother . Goode,
the assistant manager under Jim Tlbbetls at
Loew's Orpheum, has had managerial experience
at Loew's theatres In Syracasc and In
Providence before returning to his native city
of Baston. He succeeded Joe Casey at the
Orpheum, who resigned to go Into another
line of business.
Downtown theatre managers report that
night business has not been appreciably
helped by the new policy of the department
stores, which now remain open until 9 p. m.
on Mondays and Wednesdays. The Retail
Board of Trade is considering adding Friday
evening openings in November, and during
early December shopping days the stores may
keep open every evening until 9 p. m. Managers
maintain that the crowds fill the stores
until closing hour, then mill around the
:v.
(Continued on next page)
COUNTRY
PARSON
(,<
\ViS? \^\^J5

. . Molly
. . Shizu
. . Roy
BOSTON
(Continued from preceding page)
streets, but that the percentage of those entering
the theatres is neghgible. "They seem
to rush into the city after their dinner hour,
do their shopping and then make a dash for
the subways back home," reported one manager.
Frank Flanagan, 60. for 16 years projectionits
at the Pilgrim Theatre, died last week.
He was a veteran of World War I, a member
of Local 182, and the Lieut. Vernon Macaulay
Legion post. He is survived by his wife and
a son William, now in the navy . . . Charles
Repec, Rhode Island salesman for MGM, was
in Hahnemann hospital. Brighton, after a
heart attack.
The Needham Little Leaguers Mothers club
has taken over the Paramount Theatre for
four Saturday afternoon showings in an arrangement
with the Murdock family, owner of
the theatre. The theatre has been closed several
Ernie Collarulo, Affiliated
months . . . booker, was on a week's vacation. Mary
Keaney, accountant, was home ill.
i
When t/cu
Veeda
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ALBANY THEATRE SUPPLY CO.
443 N. Pearl Street Albony 4, New York
Theatre in East Boston
Demolished by Blaze
BOSTON—The Gem Theatre in
East Boston
was demolished by fire on Sunday evening
last week. Maurice London, lessee, announced
over the amplifier system that there
was a fire next door and asked the 80-odd
patrons to file out slowly. A few moments
later an explosion wrecked the entire building.
The theatre was situated within property
housing four stores and four tenements
above the theatre. All tenants as well as
theatre patrons escaped unharmed.
Last to leave the burning building were
the two projectionists, Wallace McDonald
and Anthony Galli, who packed as much
film as they could and carried It to safety.
A thorough investigation has started to determine
the cause of the fire, which is believed
to have started upstairs in one of the
tenements. One fireman was badly injured.
LYNN
"The Olympia, with a seating capacity of
2,500, has closed again after opening in
September. It remained open long enough
for members of the staff to shower Manager
Clement McCann with gifts on October 4
at a party on the occasion of the
wedding at Brockton October 12, of Ellen
Nickerson and McCann. McCann will join
the staff of the Strand Theatre in Holyoke.
. . .
. . .
An early bird show, with two feature pictures,
picked to attract children, is being
presented Saturday mornings at the Paramount
Carmen was presented by the
London Opera Co. with a Spanish ballet
at the Warner October 14. . . . Renovations
of the rest rooms and lobby
Manager
of the
Capitol have been completed
Richard B. Rubin, owner of the Saugus
State Theatre received letters of sympathy
from friends in the industry following the
death of his wife Irene at a Boston hospital.
Annual Dinner Dance and Installation
of Olficers
Lt. a. Vernon Macaulay Post 270,
american
legion
Hotel Bradford. Tuesday. October 28
Boston, Massachusetts
Reservations chairman, Abe Barry, Columbia
NEW HAVEN
TVyrax
Birnbaum, manager for Warners here,
was ill
at New Haven hospital after being
stricken at his apartment. M. G. Horan of
the Warner Boston office was in charge while
Birnbaum convalesces . . . Workers are putting
the final touches on the new Bowl
Drive-In at West Haven, and the owners hope
to do some business before the current season
ends. It will be the fourth open-air theatre
in the New Haven area . . . Jerry Flood,
secretary to Phil Gravitz, MGM manager, was
back on the job after an early fall vacation
in Atlantic City . . . Paramount tradeshowed
"The Stooge" (6).
Sol Schiffrin, former booker at MGM, now
with Columbia in Albany, was a visitor . . .
London Opera Co.'s "Carmen" is being offered
on stages of eight Warner houses in Connecticut
and Massachusetts during October.
One-night stands are at the State, Waterbury;
Roger Sherman, New Haven; Strand,
New Britain; Warner, Torrington; Garde,
New London; Palace, Danbury; Warner,
Lynn, Mass., and Warner, Worcester.
The outer lobby of Loew's Poli, New Haven,
one of the largest theatre entranceways in
New England, is getting a new tile floor this
month . Smith, assistant cashier at
MGM, vacationed at Virginia Beach, Va.
. . . Larry
Among; Filmrow visitors was Phil Sherman,
formerly Warner manager, now in Canada
with 20th-Fox. Phil was also former owner
of Hamilton Theatre, Waterbury
Lapidus, former booker for Warners in
Albany, has joined the Warner boking staff
in New Haven . Morrel's "Asylum of
Horrors" stage show will play 15 Warner
situations in Connecticut and Massachusetts
during late October and early November . . .
Warner executives are elated over first reports
on showings of "The Miracle of Our Lady of
Fatlma." Tie-ins with churches and parochial
schools are paying handsome dividends.
Sgt. Charles Downey, brother of Dorothy
Pomeroy of Monogram, w-as home from the
Larado, Tex., air force base on a three-week
furlough . Moriya, American-born
Japanese girl who was technical adviser during
production of Universal's "Willie and
Joe" in Japan, met the press in New Haven
and Hartford this week. She was escorted by
John McGrail, Universal publicity man out
of Boston.
Winooski Strand Leased
WINOOSKI, VT.—The Strand Theatre here
has been sold by George Valley to the Izor
Barrett Co., operator of the Milton, Vt.,
drive-in. The George Carpentier trust retains
ownership of the Strand building on
which the Barrett firm signed a long-term
lease. A new corporation, the Strand Theatre
Corp., will be formed to operate the theatre.
Frank's Real Estate, 169 Loomis St.,
Burlington, Vt., was the broker in the sale.
IMAGE & SOUND SERVICE CORP.
"The Best Value In Sound Service"
Hancock 6-7984 445 Statler Building
Boston, Massachusetts
&I
BOXOFFICE October 18, 1952

.
i meeting
'
' r.sary
U.B,:,
f/IARITIMES ASSOCIATION ASKS
RETURN OF TAX COMMISSION
Archie Mason Re-Elected
jf.
President at St. John
Convention
ST. JOHN, N. B— Members of the Maritime
tfotlon Picture Exhibitors Ass'n meetinn here
•at week a.sked the Novn Scotin Rovernment
Mt only to reinstate the commission allowpd
tliOMai Lhealres for collection of the provincial
funusement tax but to raise the commlyslon
State,
'rom 4 to 5 or 6 per cent.
In a resolution, the MMPEA pointed out
Ociiel| Lhat the government elimination of the 4
Canadian Industry Heads
To Ottawa Oct. 27-29
OTTAWA—Kinal arrnngcment.s have been
announced by Arch H. Jolley, secretary, for
the agendas for the big conventions at the
Chateau Laurler hotel here October 27-29. of
the Motion Picture Industry Council of Canada
and the national committee of the Motion
Picture Exhibitors Ass'n of Canada.
Monday morning (27i will be devoted to
registrations and private sessions of planning
committees for both groups.
The annual meeting of the MPEA will be
held in the drawing room Monday afternoon.
The Industry council will not have a session
that altcrnoon becuu.se many of the delegates
will participate in the exhibitor program.
The annual convention of the Industry
council opens T^ie.sday moming at 10 o'clock
and will continue until Wednesday night.
All delegates and invited observers will be
guests of the two associations at a joint
dinner Tuesday in the Quel>ec suite, with
cocktails at 6:30 p. m.
Morris Stein will preside at the convention
of the theatres association while J. J. Pltzgibbons
will be the chairman for the inda-stry
council program
iiCu
fomertn
iry..,lj:
Warmi!
fftot
!tl»kiii|,-
I's
"Asjla:
ly 15 Wi:
MassicliB
Novenibe:
erliistifj:
I Om lii]
as escoitK
oity
m
J. Archie iVIason, left, who was reelected
president, and at right, Mitchell
Franklin, who was named a director.
jer cent commission "is unfair and contrary
» agreement or understanding which has
l)een in existence for more than 30 years."
The resolution said that the commission to
iieatres was the "government's recognition of
he expenses incurred to theatres for labor,
andpartcT
•ecording. bookkeeping, postage, etc., in collecting"
the tax and pointed out that these
iTidendt. E
!xpenses "are today larger than ever to the
theatres."
"That these facts be presented," the resolution
asked, "and the Nova Scotia government
lOealii
ytotiit';
fair consideration to increasing this comission
to 5 or 6 per cent in lieu of increased
lenses involved in collecting the amusement
i?lve
iFFERED BY J. M. FRANKLIN
The motion was offered by J. M. Franklin,
John.
All sections of the provinces of Nova Scotia.
'ew Brunswick and Prince Edward Island
ere represented at the convention here,
hich was preceded October 7 by a special
of the maritime branch of the Mo-
" Ition Picture Pioneers.
Plans also were made for a 50th anniversary
lebration of the introduction of motion pic-
;res in Canada and the attendant 12th anni-
of the Pioneers. Reg March, presiiint
of the maritime Pioneers organization
tiid district manager for 20th-Fox. spoke at
the luncheon and announced that the maritime
Pioneer group would celebrate the dual
anniversary November 18 here with a dinner
dance.
At the
MMPEA meeting the following day
officiers were re-elected, including Archie J.
Mason. Capitol. Springhill, president; F. Gordon
Spencer, F. G. Spencer Co., St. John;
Fred M. Gregor, partner of Elbridge Gouthro
in tlie Paramount and Majestic, New Waterford,
and Harold Gaudet. owner of the Capitol.
Summerside. P.E.I. , vice-presidents;
George A. Walters, manager of the Capitol
and Prince Edwards for Spencer circuit, secretary;
Pat Dwyer. manager of the Family,
Halifax, for F&H. treasurer.
The only change in the directorate was
Mitchell Franklin. St. John, replacing G. A.
Walters. Continuing as directors are Bob
Roddick, Halifax; Arthur A. Fielding, head of
Fielding theatres at Bridgewater and Digby:
W. G. Fenety, partner with his father in the
Capitol and Gaiety. FYedericton. and Bruce
Yeo. Montague. P.E.I.
Renamed to the executive committee were
F. G. Spencer, chairman; Bob Roddick, secretary,
and G. A. Walters, Lee April, Hal
Gaudet and W. G. Fenety.
Discussions at the convention included the
question of free film shows in a number of
communities, but particularly at Fredericton.
Bod Roddick of Halifax, maritime manager
for Famous Players, was asked to investigate
the complaint from exhibitors in behalf of
the MMPEA. On lodging complaints, Roddick
said, he found the sponsors of the free
shows were not cooperative. He said it even
had been claimed that the free shows brought
in business for the theatres. Ashley J. Burnett,
Springhill, N. B., suburb of Fredericton.
and operator of the first drive-in in the marltimes,
said four free open-air film programs
were held at band concerts in a public square
in Fredericton during the past summer, with
the city as sponsor.
Considerable discu.ssion developed over a
proposal that efforts he made to have the top
for nontaxable tickets for children elevated.
Currently, the tax top is ten cents.
It also was decided to ask the provincial
governments to make the tax levy more equitable,
on the grounds that certain opposition
for theatres has been escaping hghtly. particularly
skating and hockey rinks, WTestllng,
boxing, fairs, dances, carnivals and circuses.
Criticism was directed at theatres being
used as a mass target in warning of polio
danger. It was contended that some public
officials and others had been dLscriminatIng
against theatres, while equal hazards prevailed
at stores, dances, exhibitions and
other public gatherings.
It was decided to ask the New Brunswick
government to amend its ruling requiring tax
tickets in advance and to establish a ticket
distribution branch in St. John for coverage
of that district.
A proposal that the association go on
record as opposing the location of new driveins
within 15 miles of established airers was
discussed. I>ecision was made to refer the
question to the national convention. Introducing
and speaking for the spbject were
J. M. and Mitchell Franklin, president and
vice-president of Franklin & Herschorn.
In Ijehalf of the distributors. Reg March
advocated insurance against fire and loss
for films while in the theatre booths and In
transit. He pointed out that the cost of
such insurance has been reduced materially
this year because the bulk of the film Is
non-inflammable. March also advocated
more care in the directing of film cans from
theatres back to the St. John exchanges,
disclosing that a large percentage of the
returns are to incorrect addressess, with
many going to the wrong exchanges.
Tribute was paid to Thomas O'Rourke, of
Minto. N. B.. owner of the Gaiety there
and partner in the Gaiety at Falrville, N. B..
who died this year.
Les Sprague, part-owner and manager of
the Gaiety, PairviUe, Introduced the subject
of discrimination between pictures aimed
specifically at children. He contended that
some of the films he screened in his theatre
have been as suitable or more so than those
listed each weekend in the St. John newspapers
by a committee which has taken over
the selecting of the weekly list.
Halifax. Amherst and Saint John were considered
as locations for the 1953 meeting, but
it was decided to refer this subject to the
executive.
Reykjavik, Iceland, has seven motion picture
theatres with a total of 3.500 seats.
*rli
BOXOFFICE October 18, 1952 K 95

I
Indigent'
In
Exhibitors
Parody on Motion
WINNIPEG—Pilmrow was in a goodnatured
uproar several days ago when two
independent exhibitors—with a wonderful
sense of humor and all in the spirit of fun
tried to prove to an exchange manager their
business is so bad that they would even do
menial work to make an honest dollar.
With a gallery composed of Filmrow
branch managers, salesmen, bookers and assorted
distribution and exhibition personalities
looking on, exhibitors Cy Brownstone
and Bill Minuk calmly washed all the office
windows of the Empire-Universal exchange,
and duly signed a petty cash voucher made
out to "Brownstone-Minuk, Window Washers"
as Manager Wolfe Blankstein with a straight
face paid them the regular $5 fee and asked
them to come again next time since they had
done a good job.
TORONTO
H mong the executives of 20th Century Theatres
who occupied places at the head table
at the local regional conference were President
N. A. Taylor, Vice-President Raoul Auerbach,
Secretary-Treasurer Harry S. Mandell,
Meyer L. Axler, theatre-operations manager;
Barney Fox, head booker; John Kurk and Sidney
Roth, district managers, and Dave Mandell,
manager of the service department,
known as Inter-Theatres Services.
Gerald Saunderson, manager of the Odeon,
had his hands full the night of October 10
when 12 young lovelies paraded their talent
on the stage in a revue for the Community
Chest Red Feather campaign. It was extra to
"Way of a Gaucho."
. . .
The Casino, operated by Murray Little, had
Basil Rathbone as the headliner for the week's
vaudeville bill, which included Robert Alta
of New York, who made his start in show
business ten years ago as master of ceremonies
at the Toronto house The Ulsters kept
their Rio, in downtown Toronto, open all
night ahead of Thanksgiving day holiday (13),
"Port Worth" being the top feature of the
triple
bill.
"What Price Glory" has had two introductions
here before opening its regular engagement
at the big Imperial where Fred Trebilcock
now presides. It was given a sneak
.screening at the suburban Village October 9,
followed by a midnight showing October 13
at the Imperial, where "The Quiet Man" was
.showing . . . Manager Eric Reid of the Odeon
at jBrantford fabricated what he called the
monster program of all time, the features being
"Mad Monster" and "Monster Maker."
The special Curtain at 8:30 performances,
all seats reserved at 75 cents, have been resumed
for the season at a number of Ontario
theatres. On Wednesday night, the Grand at
Kingston played "Cry, the Beloved Country."
Another example was "Deedee" at the Esquire
in Brantford.
C. S. Chaplin and Irving Herman of Toronto
United Artists staged an invitation
screening of "Limelight" at the Village Theatre.
—
Wash Windows
Picture Deals
The humorous situation was further heightened
when in full view of the industry gallery,
the two exhibitors haggled over the split of
the $5, their argument touching on the fact
that one exhibitor had supplied two chamois
cloths, the other none. The haggling was
conducted as a parody on film percentage
deals, split figures, guarantees and other headaches
involved in film contracts. The entire
episode was so hilarious that a request has
been made for Brownstone to prepare a monolog
about the affair and present it at the
next industry social event. Many exhibitors,
seeing Brownstone and Minuk wash the office
windows, erroneously jumped to the conclusion
that there was a hidden clause among the
small type in their distribution contracts
calling for window washing as well as monetary
payment!
10 Per Cent Jump Is Shown
In Canada Ticket Sales
MONTREAL—The bureau of statistics
says
advance figures indicate that Canadians spent
$96,319,583 in 252,159,125 paid admissions to
motion pictures last year, more than they ever
spent before. The paid admissions totaled
242.396,679 and brought in $86,713,357 in 1950.
Canada's 1,808 regular theatres accounted
for $90,986,110 of the take and 239,132,227 of
the paid admissions, a 10 per cent jump over
their 1950 business. A total of 82 drive-ins
and smaller numbers of community enterprises
and intinerant operators made up the
rest.
Clubs, fraternal organizations, government
agencies and educational institutions other
than schools in Austria have approximately
1,400 16mm projectors.
Fred Leavens Captures
Ontario Circuit Prize
TORONTO—The Break Your Record con-j
test, a 26-week showmanship campaign con^l
ducted by President Sam Fingold and Secre-

:
I
I
I
SPRINGHILL,
I
Lloyd
, . . Gordon
. . Irving
. . The
and
2e
Pioneer Citations
VANCOUVER
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To Six November 5
T( >i;

. . The
—
—
—
—
WINNIPEG
The new manager at the Palace is Julian
Robinson and the new manager at the
Times is Jack Lexier
. new projectionist
at the State is Paul Besler . . . The membership
committee of the Manitoba Motion
Picture Exhibitors Ass'n is putting on a concerted
effort to enroll every exhibitor in the
province. Phil Young will again be in charge
of the Bulletin which goes to all Manitoba
exhibitors, members and nonmembers.
An agreement reached with the
assistance
of provincial conciliator T. J. Williams gives
employes of Empire-Universal here a weekly
wage increase of $5, retroactive to May for
back office workers and to April 1 for front
office workers. Represented by Local B-79,
back office employes were granted a union
security provision requiring that all workers
employed by the company for 60 days shall
join the union and remain members as long
as they are so employed. The local E-U manager
is Wolfe Blankstein.
After four tremendous weeks at the Capitol,
"The Quiet Man" moved over to the Gaiety,
FPC main stem second run. A humorous
sounding double bill was the attraction at
Max Shnier's Circus Drive-In, "He Ran All
the Way" and "Try and Get Me." Capitalizing
on the personal appearance of Elsa Lanchester
at the nearby Playhouse, Bill Popham
plugged "The Beachcomber" at the Beacon.
The picture features the comedienne and her
husband Charles Laughton.
Seeking revision of certain profit items allowed
under the wartime excess profits act,
Rothstein Theatres' appeal for a $160,000 allowance
was refused by Justice Archibald in
exchequer court. The appeal was based on
various interpretations that could be placed
on certain parts of the excess profits act.
Children's Film Library
Ass'n Is Reorganized
TORONTO—The Children's Film Library
Ass'n of Canada was reorganized at its annual
meeting in the office here of the Imperial
Order of the Daughters of the Empire. Mrs.
Norman Yorke of Toronto was elected national
chairman in succession to Mrs. E. R.
Sugarman, Toronto, who became honorary
chairman.
Thirteen national women's and educational
organizations were represented at the meeting,
as well as the Motion Picture Distributors
Ass'n of Canada which cooperates with the
library a.ssociation in providing pictures for
approved Saturday matinee performances in
theatres.
Mrs. Sugarman reported on the formation
of branch library groups at Hamilton and
Atikokan in Ontario, and Moncton, N. B.
The new vice-president is Mrs. George V.
Davis, Toronto. Mrs. John Lowden is secretary
and Dr. Elsie Palter is treasurer.
Everything for Top Profits in POPCORN !
POPCORN MACHINES and SUPPLIES
Pre-Popped Corn and Popcorn Warmers
For details, wire, write or call
SERVICE CONFECnONS, ITD.
243 Lilac Street Winnipeg
Cool Weather Helps
Vancouver Grosses
VANCOUVER—Business is on the upbeat
with cooler weather and lack of sporting
events. A moveover of "The Quiet Man" at
the Cinema, "Les Miserables" at the Orpheum
and a twin bill of "Man Bait" and "Laura"
led the town.
Capitol Sudden Feor (RKO) Good
Cinema The Quiet Mon (Rep), 2nd
d. t. wk Very good
Dominion Don't Bather to Knock (20th-Fox),
2nd d. t. wk Good
Orptieum Les Miserobles (20th-Fox) Good
Plaza Brave Warrior (Col); When I Grow Up
(Col)
Good
Paradise The Duel ot Silver Creek (U-l); Army
Bound (Mono) Fair
Strand Man Boit (LP); Louro {20th-Fox),
reissue
Good
Studio Rosho-Mon (RKO), 2nd wk Fair
Vogue Son of Ali Baba (U-l) Good
Rogers' Pulls 135
For Toronto Lead
TORONTO — The Thank.sgiving holiday
weekend found practically all first run theatres
with new attractions, two exceptions
being the Imperial where "The Quiet Man"
was in its fourth week and Loew's, which
held "Ivanhoe" for a second week. A strong
attraction was "The Story of Will Rogers" at
the University.
(Average Is 100)
Eglinton The Miracle of Our Lody of Fatima
(Vi'B)
no
Hyland The Promoter (JARO), 6th wk 85
Imperial The Quiet Man (Rep), 4ttl wk 90
Loew's Ivanhoe (MGM), 2nd wk I 30
Nortown Affair in Trinidad (Col), 4th d. t. wk. . 11
Odeon Way of a Gaucho (20th-Fox) 100
Shea's Just for You (Para) 125
Tivoli, Capitol Diplomatic Courier (20th-Fox);
Cry of the City (20th-Fox), reissue 105
University The Story of Will Rogers (WB) 135
Victoria Tembo (RKO); Show Business (RKO),
reissue 110
'Quiet Man' Is Big
At Winnipeg
WINNIPEG—Indian summer extended the
drive-in season another week but most other
houses in the area did below expectations.
"The Quiet Man," after finishing a big fifth
week at the Capitol, moved over to the
Gaiety to continue its downtown run. For the
Canadian Thanksgiving holiday long weekend
all key runs trotted out their best pictures
for the Sunday midnight shows and also
for the holiday Monday show.
The Quiet Man (Rep), 5th wk Big
Capitol
Met Coribbean (Para) Fair
Gaiety Holiday IFor Sinners (MGM); The Girl
in White (MGM) Fair
Odeon Sally and Saint Anne (U-l) Fair
Gorrick Duel ot Silver Creek (U-l) Fair
Valour Reluctont Heroes (Br), 3rd wk Fair
Begin Work on 300-Car Airer
NORTHFIELD, N. S.—E. M. Balish & Sons
have begun work on a new 300-car drive-in
at Northfield, which is six miles out of Bridgewater
on the new highway which connects the
north and south shores. The airer, to be
known as the Northfield, is expected to be
open by spring of next year.
Telemeter Set Up in Quebec
QUEBEC—Television for this city was a
step closer to realization when the city council
granted Trans-Canada Telemeter, Ltd.,
permission to install wiring and other equipment
necessary for TV. The company is
making the installation at its risk and at no
cost to the city.
OTTAWA
The big: news of the week was the announcement
of the return here of Bill Hartnett jr.,
from Montreal where he recently became as-
. . Bill Hartnett
sistant to Manager A. J. Laurie at the Seville.
Previously assistant manager of the Ottawa
Elmdale, Hartnett came home to join Famous
Players as assistant to W. A. CuUum, the new
manager of the local Regent .
sr., long the projectionist at the Regent,
.,
was ailing in the hospital.
Manager T. K. Tubman of the FPC Capitol
offered two performances of a cartoon carnival
on the morning of Thanksgiving day to
accommodate the usual crowds of kids on this
holiday. Manager Fred Leavens of the Elmdale
in the West End also ran a special
morning program for the juveniles . . Manager
.
H. Bessin of the Glebe staged what he
called the best twin bill in theatre history,
starting October 13. The attractive double
consisted of "An American in Paris" and "The
African Queen," both of which were Academy
award winners.
Ernie Warren, impresario of the Elgin, held i
"Tl-ie Quiet Man" for a second week in the ijj
main auditorium of this dual theatre. At the
Little Elgin, "The Red Shoes" was the arty
offering.
There were Thanksgiving holiday midnight
shows at most of the Ottawa theatres under
the local civic bylaws which permits such performances
before a statutory holiday.
The Canadian government report on film
entertainment for 1951 showed that 82 driveins
were in operation last year in the Dominion,
although the outdoorers are banned
in the province of Quebec. There were 1,808
theatres of the standard type. A record total
gross was recorded at $96,319,583, up approximately
$10,000,000 over 1950. Paid admissions
also increased by ten million, to 252,159,125
patrons in the two years.
Bowling League Teams
Lined Up at Winnipeg
WINNIPEG—As the frost started to get
sharper daily. Cinema Center Mixed Bowling
league gradually accumulated players for the
teams which bowl every Monday evening.
The league lineup follows:
Empire-Universal — Helen Miles, George
Miles, Albert Lowe, Bob Shuster, Joan Mummock
and Barry Klein.
Twentieth Century-Fox—Alf Smith, Helen i
Ther, Jack McCann, Lil Arklie, Thelma
i
Ti-avis.
J. Arthur Rank—Bert Segal, Mona Pinsh,
Sylvia Kornberg, Harvey Romberg, Mona
Beer and Sam Flosenblatt.
Columbia (defending champs i—Sam Pearlman,
Mildred Pearlman, Meyer Silverstein,
Bernie Turgeon, Mary Sashie and Ed Shell.
Warner Bios.—Barney Brookler.
Doc Selig,
Ruth Sherman, Rube Helman, Denie Donen,
Mary Ikeda, Joan Grahame, Grace Davis.
RKO—Norm Shanas, Phyllis Sellwood, Rita
Beloff, Myer Nackimson, Alex Winegradsky,
Lionel Slavin.
Paramount—Lorette Coutu, Alf Glass, Len
Cooper, Joe Liebl, Peggy Guttorson.
MGM—Ben Adelman, Dave Wolk. Earl
Fainblit. Ha Shepard, Lil Guberman, Mort
Greenberg and Flo Scannell.
ft:
is:
a
IG
Sil
2:«
98 BOXOFFICE :: October 18. 1952

_
I some
BIJDi1JJ]i/^UJD£
the Elfii
d wed I,
tata, .t.
was I
miXji
lere wen ..
A record ;
!J,iipapp::
aidadiiE:
he EXHIBITOR HAS HIS SAY .bout
ALLIED ARTISTS
V wild SUillion (AA) -Ben Johnson, Edgar
lijchannn. Martha Hyer. A very good one
" om Allied and at a fair price. If your
I
roiis like horse pictures, then this is It.
lod color and action. The horse-wolf scene
terrific. Above average boxofflcc. Give
extra pu.sh. Then play it and it will
rprlse you.—M. R. Debbaut, Joy Theatre,
llnneota, Minn. Small-town and rural
litronagc.
'yellow Fin (AA>—Wayne Morris, Adrian
Doth, Gloria Henry. This picture packs a
\llop and It packed our house. Played Sat.—
hnny Harwell, Palace Theatre, Gastonia,
C. Second run, city patronage.
METRO-GOLDWYN-MAYER
\tUnK Solomon's Mines (MGMi—Stewart
(ranger, Deborah Kerr, Richard Carlson,
iiothcr high-priced picture that paid off.
Tie color Is excellent, story fair and the act-
K good. The animal scenes are beyond de-
Irlption. AH In all, it Is a picture that will
over well anywhere and will make you
me money. Here again I had enough left
paying expenses to pay some on the
age. Played Fri., Sat. Weather: Hot.—
L. Murray, Strand Theatre, Spiritwood,
Jisk., Canada. Small-town and rural patinage.
Scaramouche (MGM) — Stewart Granger,
leanor Parker, Mel Ferrer. It would be hard
i say when a better movie has been made,
is terrific! Audience comment was all
jrorable. Business was only average and my
WUght was that this might have been due
( the title. Even we could not all agree on
te pronunciation. I believe if this picture
W a better title it would be a good grosser,
yed Tues., Wed., Thurs. Weather: Cool.—
Myers, Rena Theatre, Kellogg, Idaho,
g-town patronage.
Vouag Man With Ideas (MGM)—Glenn
rd. Ruth Roman, Denise Darcel. Played
- one late and except for the entertalnnt
we enjoyed ourselves, we are sorry we
lycd it. Played Wed. Weather: Fair,
jib Keller, Eve Theatre, Fountain Inn, S. C.
^oall-town mill and rural patronage.
PARAMOUNT
,
to UW-
1,
fumping Jacks (Para)—Dean Martin, Jerry
Mona Freeman, While not their best
1 SA E
te
ledy to date, according to our patrons, still
liklie,
lod enough to give a most satisfactory return
if- ithe boxoffice. Martin turns in some very
1: ooth vocal numbers, delivered in his own
irticular style, which is always a crowd
iiaser. Lewis Is up to his usual dumb antics,
isi-Sauf' ;h are not so dumb in the long run. Preea
SiW'
cute little number, is thrown in for
,y(r and EJ Ski |od measure and lives up to just that. All
#,!)«"
all this picture is a sure-fire boxoffice draw,
played this very "hot." At the time of our
Oi
Denit
dates it was playing on a two-weeks time
)'raceDsvt our state's second largest city, Tulsa. We
"ived good coverage on the picture from
ffiiei*
two large Tulsa dailies, which cover our
like the proverbial blanket. The only
it
AlfGK price. paid a for the priviof
that we could find with the picture was
We premium
an early date. Played Sun., Mon.,
s. Weather: Hot and humid.—Roy Tid-
nan,
well, Uoxy 'nieatrc, Barn.sdahl, Oklahoma.
Small-town and oU-fleld patronage.
My Son John (Para)—Helen Hayes, Robert
Walker, Van Heflln. This is another good
drama from Paramount. Good for the young
as well as the grownups. I liked it and .so did
all my patrons. Everyone .said It was a swell
show. Attendance was good both days.
McCrea, the Small Town
Showman's Friend
/-•ATTLE DRIVE (IJ-I)—JotI McCrea,
Dean StorkwcH, Chill Wills. Well, my
Kood friend ha.s done it aeain, at least as
far as the oa-sh register is concerned. Good
old Mack! I don't know what small-town
exhibitors would do without McCrea and
Randy Scott. Don't you two ^ys ever die.
If you do. we small boys are sunk. But,
why, for the love of Mike, wasn't there a
little romance with this swell picture? Not
getting bashful, are you Joel? Played to
above average attendance. Played Fri.,
Sat. Weather: Swell.—Curt and Elsie
Bigley, Princess Theatre, Humcston, Iowa.
Small-town and rural patronage.
Played Tues., Wed. Weather: Cloudy and
cool after being so hot.—John Chandler,
Angelus Theatre, San Angelo, Tex. City
patronage.
Red Mountain (Para)—Alan Ladd, Lizabeth
Scott, Arthui- Kennedy. This did quite well.
I'm always holding my breath for fear people
will weary of super-westerns and, there for
awhile I think they did. However, they came
back for this one. Good cast and good acting.
Played Sun., Mon. Weather: Nice.—Marcella
Smith, Vinton Theatre, McArthur, Ohio.
Small-town patronage.
Something to Live For (Para)—Ray Mllland,
Joan Fontaine, Teresa Wright. If half of
your audience falls asleep on this one, don't
be surprised. A slow-moving picture from
start to finish. We thought this a very poor
contribution from George Stevens and a good
cast. We co-featured this with "Thief of
Damascus" (Col) but still missed the boat and
died a horrible death at the boxoffice. Played
Sun., Mon., Tues. Weather: Warm, windy.
Doug Cussans, Nortown Theatre, Flint, Mich.
General and neighborhood patronage.
That's My Boy (Para)—Dean Martin, Jerry
Lewis, Polly Bergen. A real boxoffice magnet.
Our customers enjoyed it no end. Fair week
helped the gross. Played Fri.. Sat., Sun.
Weather: O. K.—Frank Sabin, Majestic
Theatre, Eureka, Mont. Small-town and
rural patronage.
When Worlds Collide (Para)—Richard Derr,
Barbara Rush, Peter Hanson. I can't agree
with exhibitors who say this is the best of
the science fiction pictures. I thought "The
Day the Earth Stood Still" (20th-Fox) was
much better. Comments were not as good on
this one either. Played Sun.. Mon. Weather:
Good.—Norman Barker, Lorimor Theatre,
Lorimor, Iowa. Small-town and rural patronage.
REPUBUC
In Old Amarillo iK

—
—
Ij
I
The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
You'll seldom see this boy in a "stinker."
Played Fri.. Sat. Weather: Perfect.—Curt
and Elsie Bigley, Princess Theatre, Humeston,
Iowa. Small-town and rural patronage.
Wait 'Til the Sun Shines, Nellie (20th-Fox)
—David Wayne, Jean Peters, Hugh Marlowe.
Here is a picture that will put a smile on your
face and a lump in your heart—if you still
have one left. The barbershop singing is
something to write home to your dad about.
It will put your customers to humming that
old famihar ditty as they leave the theatre.
Please don't think that this is sugar coated
because some very rough gangster stuff creeps
into the last reel. Book this and then stand
in the lobby and receive all the nice things
the patrons say on their way out. We had a
very nice take at the boxoffice. Played Sun.,
Mon., Tues. Weather: As usual, hot and
humid.—Roy Tidwell, Roxy Theatre, Barnsdahl,
Okla. Small-town and oil-field patronage.
With a Song in My Heart (20th-Fox)—
Susan Hayward, Rory Calhoun, David Wayne.
"Movies are better than ever" is a great
slogan and we have had some wonderful
movies since it was started but none better
than this great movie. If there ever was a
picture that a theatreman could be proud
of, it is this masterpiece in movie making. I
had more raves about this picture, and more
people went out of their way to tell me what
a wonderful picture it was, then anything I
have run in a long time. If you don't run
it, you are doing yourself and the industry a
gross injustice, and that's a lot of little injustices.—W.
A. Labarthe, Grant Theatre,
Pond Creek, Okla. Small-town and rural
patronage.
UNITED ARTISTS
Scarf, The (UA)—John Ireland, Mercedes
McCambridge, James Barton. A very suspenseful
drama that did nothing at all for
us. The trailer was poor. When that happens
we just hold our breath and hope for the
best. Played Wed., Thurs. Weather: Fair
and warm.—C. E. McMurchy, Reston Memorial
Theatre, Reston, Manitoba, Canada.
Small-town and rural patronage.
Sun Sets at Dawn, The (UA)—Sally Parr,
Philip Shawn, Walter Reed, Good acting and
a good plot are ruined by some of the worst
sound track ever run through a projector.
There is nothing in it to appeal to the kids
but if you can get the adults in to see It they
will like it. Would recommend it for the usual
Friday-Saturday double bill, ONLY. Played
Tues., Wed. Weather: Fair.—I. Roche, Starlight
Drive-In Theatre, Chipley, Pla. Smalltown
and rm:al patronage.
UNIVERSAL-INTERNATIONAL
Cimarron Kid, The (U-I)—Audie Murphy,
Yvette Dugay, Beverly Tyler. Comparing this
gross with that of former Audie Murphy films
will give one a fine picture of just how business
is here. However, the reasonable rental
saved the day for us. The show is good.
Played Sun., Mon. Weather: Warm.—Ralph
Raspa, State Theatre, Rivesville, W. 'Va.
patronage.
Rural
Duel at Silver Creek. The (U-D—Audie
Murphy, Faith Domergue, Stephen McNally.
Let's have more of Audie Murphy's pictures.
Good plot, best of color and audience comments
all favorable. Played Fri., Sat. Weather:
Cool.—Bill Myers, Rena Theatre, Kellogg, Ida.
Mining-town patronage.
Has Anybody Seen My Gal (U-D—Charles
Coburn. Piper Laurie, Rock Hudson. A fine
comedy picture for the whole family. The
story takes place back in the 1920's. It was
a better than average draw here. Played
Wed., Thurs. Weather: Hot.—L. Brazil jr.,
New Theatre, Bearden, Ark. Small-town and
rural patronage.
Lady From Texas, The (U-I)—Josephine
Hull, Howard Duff, Mona Freeman. Darn!
I missed this one, but I exploited it to beat
heck before going fishing and when I got
home Saturday night I found a full house
and everyone was complimenting me on the
picture. Larry Crosby, my fishing partner,
said "Hello" to the folks between shows Saturday
night which made a big hit. Judging
heard from satisfied customers
by the tales I
this one should be a "must" on your booking
sheet. (We got a lot of fish, too, if any
of you are interested.) Played Fri., Sat.
Weather: Hot.—Bob Walker, Uintah Theatre,
Fruita, Colo. Small-town and rural patronage.
Lost in Alaska (U-I)—Bud Abbott, Lou
Costello, Mitzi Green. Plenty of "corn"
just what a small town likes. Played Sun.,
Mon. Weather: Dry and hot.—Joe Enochs,
Cliftex and Gem Theatres, Clifton, Tex. Rural
patronage.
Lost in Alaska (U-I) — Bud Abbott, Lou
Costello, Mitzi Green. Below par all the way
for Abbott and Costello. Played Thurs., Fri.
Weather: Fair.—Bob Keller, Eve Theatre,
MGM Shorts Up
Midweek Take
TF YOU WANT to build your midweek
playdate, book a "Tom and Jerry,"
"Droopy," and several more cartoons.
Bill it as a "Cartoon Carnival" and put it
with a small action picture. We used Republic's
"Rodeo King and the Senorita."
This was our first Rex Allen picture. It
is a weak B but it will get by. More adults
than children came but it gave us a nice
midweek. Satisfied everyone and us, too.
—Ken Christianson, Roxy Theatre, Washbum,
N. D. Small-town and rural patronage.
Fountain Inn, S. C. Small-town, mill and
rural patronage.
Ma and Pa Kettle at the Fair (U-D—Marjorie
Main, Percy Kilbride, James Best. Have
heard from some sources that this picture was
not all it should be "Kettlewise." If there
was anything wrong with it, my Kettle fans
failed to detect it. Hot weather hurt business.
Played Sun. through Wed.—R. P. Rose, Swan
Theatre, La Cygne, Kas. Small-town and
rural patronage.
Ma and Pa Kettle at the Fair (U-D—
Marjorie Main, Percy Kilbride, James Best.
This picture broke the house record, which
was made on the last "Kettle" we had. Keep
them coming. Universal. Played Sun., Mon.,
Tues., Wed. Weather: Hot.—W. C. Mosher,
Blue Moon Theatre, Blue Mound, Kas. Smalltown
and rural patronage.
Red Ball Express (U-I) — Jeff Chandler.
Alex Nicol. Charles Drake. Tliis was a wonderful,
fast-moving picture. I really enjoyed
it and so did all of my patrons. All had
favorable comments for it. Business was a
little better than average. Played Thurs.. Fri.
Weather: Hot as— !—Herman Perkins jr..
Alpha Theatre. Catonsville, Md. General
patronage.
Thunder on the Hill (U-D—Claudette Colbert,
Ann Blyth, Robert Douglas. This is
an average picture. It has love, drama, action
and stars but it is not big enough to
sell in a small town. This type of picture
can be seen on TV any night—so, no business.
Played Fri., Sat. Weather: Cool for
1
a change.—Kenneth Clem, Earle TheateW^jy
Taneytown, Md. Small-town patronage.
WARNER BROS.
Big Jim McLain (WB)—John Wayne, Nantl
Olson, James Arness. Not an "Iwo Jima" tail
John Wayne's name on the marquee will dra^l
There is not quite enough action. Playel
Sun., Mon. Weather: Hot and dry.—Jo]
E^nochs, Cliftex Theatre, Clifton, Tex. Small]
town and rural patronage.
Carson City (WB)—Randolph Scott. LucUll
Norman. Raymond Massey. 'Very good! Bus)
ness was good and the audience liked it. MaDl
commented that it was one of RandolpI
Scott's best. Played Fri., Sat. Weathaj
Warm.—Bill Myers, Rena Theatre, Kellog|,|
Ida. Mining-town patronage.
Distant Drums CWB)—Gary Cooper, Mail
Aldon, Richard Webb. This drew fairly we'l
and was well received. We are paying to]
much for Warner pictures. However, this i]
the finish of the contract and they are goini
to have to come down to earth if they wail|
representation here. Played Sun., M(mj
Weather: Nice.—Marcella Smith, Vinton The
atre, McArthur, Ohio. Small-town patronagi]
I'll See You in My Dreams (WB)—Dann
Thomas, Doris Day, Frank Lovejoy. A won
derful picture for the whole family, good stor
and good old songs. Sure wish we could hav
more like this and the expenses would tak
care of themselves. Played Sun., Mon.—Frail;
Burdick, Avon Theatre, Moorcroft, Wy(
Small-town and rural patronage.
Jack and the Beanstalk (WB)—Bud Abbott
Lou Costello, Dorothy Ford. Personally,
thought it was the worst we had ever showi
but we had no complaints from patrons ani
did a fair business.—K. R. Altis, Buncetoi
Theatre, Bunceton, Mo. Small-town and rura
patronage.
Jack and the Beanstalk (WB)—Bud Abbott
Lou Costello, Dorothy Ford. Here is a cut
tft'
I'icl'!
'
little picture that everyone enjoyed. BusineS'
I lib
was average. Abbott and Costello don't seen
in Til
to draw as they once did. Played Sun., MoB
\tk
Weather: Nice.—Bob E. Thomas, Orpheun
nil
Theatre, Strawberry Point, Iowa. Small-towi
iilil
and rural patronage.
1*1
Room for One More (WB)—Cary Granti
St. n
Betsy Drake, Lurene Tuttle. Grant and Drab I*!
are a swell team which did average businesfjtat
for our weekend trade. Just a good famlt! It I
picture. Played Sun., Mon.. Tues. Weather
Perfect.—Curt and Elsie Bigley. Princess Theatre.
Humeston, Iowa. Small-town and rura
i
patronage.
MISCELLANEOUS
Prince of Peace (Hallmark)—Ginger Prince
Forrest Taylor. Millard Coody. They makt
an exhibitor "pay through the nose" with
$50 to $75 m extra advertising but it is wortl)
it. People love color and the story of Jesut
is universally welcomed, so why shouldn't
the customers come in for it? We Uned theiB
up on the highway for a half mile in
directions. Played Sim., Mon. Weather: Good
and warm.—Aiden A. Richards. Year Round
Drive-In Theatre. Craigsville. W. Va. Coalmining
and rural patronage.
Dicen Que Soy Mujeriego (Clasa Mohme)
Those of you who have Spanish population
will find this a clever and pleasing Mexican
story. There's a horse that does a dance
number that is the best I've ever seen. My
Mexican-Americans loved every minute of it.
Played Tues. Weather: Hot.—Bob Walker,
Uintah Theatre, Fruita. Colo. Small-town
and rural patronage.
Dalton's Women (Screen Guild)—Lash lA-
Rue. Some of the sexiest advertising I've se€|i
in quite awhile really put this movie ovW
down here. It was a good western and the
people were satisfied. Played Fri.. Sat
Weather: Warm.—Ralph Raspa, State Theatre,
Rivesville, W. Va. Rural patronage.
Ill
lal
uilii
tlHl
*i1
*1.|
BOXOFFICE BookinGuido
October 18. IS
IRCE

i
Itt
I
jlaUfpfttv enolyils of toy and trod«pro«B rcvtewt. Th« plus ond mlnut itgni Indlcot* d«9r«« of
it 9fUyi oudioncc clottlflcotlon it not rofed. Ltttlnqt covsr current rovicwi« brought up to dot* rogulorly.
40portmcnt aorvot oUo of an ALPHABETICAL INDEX to foaturo rolaatct. Numorol preceding title
hvnm i
itun Guldo Review page number. For listingi by company. In tho order of relooM, ice Fooraro Chort.
iJjfjriJT
Very Good; r Good; — Fair; - Poor; — V«ry Poor. In the lummory tr ii rated 2 plutei, oi 2
%
I)
A
111
b^ tt*" S"'' ^"'"' f*""*!!" Crick
^ (95) Connd, Piri
AlMt Fact (94) Muiicil WB
l)l< Wlilt Mituuri (81) Sup-Wtlt.MGM
!u.., I0nu
^^ Miri >nil Sin (B3) Comtdy-Drami UA
S'^ fUimttirn ol Cmtjin Faliian (100) Drama. Rip
g> P
, ^
l(^
in Trinidad (98) Drama Col
'
aflkir tilkM Quan, nt (104) Drama UA
I'f.»urt (70) Drama AA
** Hfck*"
^ HkNin and Hit Ump (6«) Drama AA
aHVlun in Paris. An (US) Muilul.MGM
CoopitJ taw °' "" !'"'''< (^^> Drama. .. .20(li-/oi
tiiill) l^lor Man's Poiion (89) Drama UA
ipijB northing Cm Happen (107) Comedy Pa/a
1(18,1 NMde Country (62) Western Col
lejui Ipcht W.V Smoke (67) C«n-Dr IMGM
ibctit Fligtit (78) Drama AA
ii tlfli
~
U£(-
1,
I
Mnna Manlsunt (60) Western Rep
Bound (61) Drama AA
meni— Paris (8S) Drama Col
lU Vou Wife (57) Comedy LP
lie City. Tlie (85) Drama Para
Smrd't Point (81) Drama RKO
B
I al the Front (87) Comedy U-l
Tabarin (84) Comedy Rep
Tline (87) Drama MGIM
Wire (61) Western Col
2.23.52 -
4I9-S2 +
9 22-51 +
6- 7-52 —
9 29-51 -
8- 2-52 -t-
1- 5-52 «
5-31-52 +
2- 9-52 -f
9- 1-51 H
10-20-51 H
1- 5-52 +
3- 8-52 --
5-24-52 -
9-20-52 +
9-29-51 ±
9-13-52 +
3-15-52 +
4-12-52 +
2- 2-52 ±
10- 4-52
6-28-52
9-22-51
7-19-52
+
+
Because of You ( . ) Drama U-l
MBKause You're Mine (103) Musical MGM 9- 6-52 ff
_Ue Yourself! (81) Comedy RKO 9-22-51 ++
Lugosi Meets a Brooklyn Gorilla
(74) Comedy Realart 9-13-52 -f
llle of New York. Tlie (82) Musical.. MGM 2-23-52 +
kilo en Their Toes (89) Comedy. .20th-Fox 4- 5-52 ++
d of the River (91) S-Western U-l 1-26-52 ff
My Lwely (77) Drama RKO 8- 9-52 ±
Jim Mctjin (90) Drama WB 8-30-52 +
Night. The (75) Drama UA 11-10-51 -f
ii| Sky. Tlie (120) Drama RKO 7-19-52 ++
Bii Trees. The (89) Drama... WB 2- 9-52 ±
Blackbeard. the Pirate (..) Drama RKO
Black Hills Ambush (54) Western Rep 6-21-52 ±
Blajing Forest, The (91) Drama Para 9-27-52 -f
Blue Canadian Rockies (..) Western Col
Blue Veil. The (114) Drama RKO 9-22-51 +f
IMBanzo Goes to College (81) Comedy U-l 8-30-52 -f
("iBIoodhounds of Broadway (..) Drama. 20-Fox
•ts Malone (103) Drama Col 12-22-51 +
der Saddlemales (67) Western Rep 5- 3-52 ±
are Warrior (73) Drama Col 5-17-52 +
•kdown (76) Drama Realart 7-26-52 ±
ride of the Gorilla (68) Drama Realart 11-10-51 +
kiiand. The (94) Drama Col 6-14-52 +
ItM Victory (97) Drama U-l 7-28-51++
nco Buster (81) Drama U-l 4-19-52 +
ming Version, Tlie (90) Drama U-l 11-24-51 +t
taffalo Bill in Tomahawk Territory
(64) Western UA 2-16-52 +
(les in the Afternoon (85) Drama ...WB 2- 9-52 +
Shwhackers, The (73) Western Realart 12-22-51 +
California Conquest (79) Drama Col 6-14-52 +
Callaway Went Thataway (81) Comedy. MGM 11-17-51 +
Calling Bulldog Dnimmond (81) Drama. MGM 10-20-51 +
Canyon Ambush (..) Western AA
Captain Pirate (85) Drama Col 7-26-52 +
Captive City. The (91) Drama UA 4- 5-52 +)
Captive of Billv the Kid (57) Western.. Rep 2- 2-52 +
Captive Women (64) Drama RKO 10- 4-52 +
Carbine Williams (93) Drama MGM 419-52 +
Caribbean (97) Adv-Drama Para 8-9-52 +
te Carrie (118) Drama Pai-a 6-14-52 H
Carson City (87) Western WB 5- 3-52 t|
Ca»e of Outlaws (76) Drama U-l 11- 3-51 +
Chicago Calling (74) Drama UA 12- 8-51 ±
Ckristmas Carol. A (86) Drama UA 11- 3-51 ±
on Kid. The (84) Western U-l 12-22-51 +
xae
A ±
± ±
± ±
± —
- ±
- +
± +
H +
- +
+ + ±
+
i: +
H +
+ +
+ +
+ ±
+ +
+ +
+ +
* +
+ +
+ ±
± ±
+ :t
+
+ »
+ +
+ +
+ +
+ It
+ -
li
± ±
* +
# +
±
± ±
H
++ +
+ ±
ifoot Mailman. The (S3) Comedy ..... Col 11- 3-51
tctball Fix. Tlie (70) Drama Realart 9-29-51 ±
Itle of Apache Pass. Tile (85) S-West.U-l 4- 5-52 -t-
Battle Zone (81) Drama AA
H5-
7+2-
7+3-
S+4-
2+«-
6+3-
lZ+1-
3)4-
frf3
!+
10+2-
5+4-
9+
4+3-
6+3-
2+1-
6+5-
1+1-
7+2-
3+1-
10+
7+2-
5+
1+6-
6+2-
5+2-
8+3-
5+4-
9+1-
± 1+1-
++ +f +-
+-+-++
+
H
++ H 12+
+-+ 10+
± = 2+4—
± + ± + ± 7+4—
++ +f ++ + 13+
H H H +- 13+
+- ± +- ± 6+5-
± + + 6+3-
- - ± + 3+5-
+ + H ++ 4+ ++ 12+
± ± + ± + + 7+4-
++ +
± +
+- +-
± + ± S+4-
6+3-
++++#+ 12+
+ + ++ 7+1-
+- +-
± +-
i ± ± +
+ ± + -
- ± + ±
± ± + - ±
+t +
± +
± +
+- 7+
± 6+4-
± 7+5-
4+3-
* 5+4-
± 6+5-
++ +t +1- W 13+
6+1-
+- 8+1-
- * 3+3-
« + + 7+1-
- ± + ± 6+6-
± ± + ± ± 6+4-
H +- + + tt + 9+
± ± + ++ ± 7+3-
=t 1+1-
± +- + ± ± + 7+3-
+- t+ H H + + 11+
+ + ± ± Sf2-
— ± - 2+3-
+- ± H ++ +f + 10+1-
+- +t
± +-
i: +
tt
+
+
+
¥
9+3-
H-3-
9+2-
6+2-
5+6-
7+3-
6+3-
1376 Clash ky Nithl (KM) Dram RKO
1307 CiMt to My liaiit (M) Draaa WB
U-
H H 1«+
H + 11+
H + 11+
± 1+1-
H « 13+
H « 11+
+ ± 7+1-
« + 9+1-
- ± 4+4-
^ +
+ +
+-
+
+
:t S+5-
± 1+7-
H 13+
H 9fl-
+ »+
6+2-
9+1-
7+5-
7+3-
+ 10+1-
7+3-
*+l-
± +- 7+»-
4+ + 9+
6+1-
3-29-52 ±. ±. ±. ^ + A 6+5-
+- + 9+
3+2-
+ 4+5-
± 3+2-
8+2-
3+2-
+ 9+3-
4+6-
±. 6+3-
+ 8+
4+ 10+
+ 8+1-
± 7+3-
± 8+3-
+ ± 8+2-
:t ^3-
tt + >+2-
± ±. 7+2-
+ + 8+1-
S+3-
« + »+3-
±. 7+S-
+ 7+2-
±: 6+3-
:t 5+*-
6+3-
± 2+2-
+ 9+2-
3+6-
S+1-
- 2+«-
t+ 14+
± l+«-
+ T+3-
3 11-1
>mCE BooldnGuide :
: October
18. 1952

REVIEW DIGEST H Very Good; + Good; — Fair; — Poor; — Very Poor. In the summary tt is rated 2 pluses, — as 2 minuses.
I £

,
The
Very Good; * Good; ' Fair; - Poor; Very Poor. fhc summary '" if rated 2 plusci, - Oi 2 minujc» REVIEW DIGEST
«ll Htirl DIarir (73) Draaii
li
so
Col ll-IO-Sl + ± ± -t- -f £ 6+3
Min, Thi (129) Co««)y Rep 5-17.52+ H H H H H H 13+
VkIIi (172) Dram* M6M 1117-51 H H H H H H + 13 f
K
Thi (yO) Orami RKO 10-20-51 +
Tide. Till (92) Drimt U-l
Ivf, Thi (..) Drama U-l
ow 'Round My Shoulilfr (78) Hu) .Col
le Nolorloui (89) Drama RKO
-Moil (87) Oram.i RKO
Ball Eiprtst (84) Drama U-l
Mountain (84) Wtilcrn Para
Planet Mars (87) Drama UA
Stias of Montana (99) Drama .. 20lh- FOX
Snow (75) Drama Col
I, Htll! (95) Drama WB
ol the Toxan (68) Wulcrn. .20th-Fox
on in Rtno (80) Drama U-l
the M.in Down ( .) Drama Rep
(79) Drama UA
, The (99) Drama UA
Agriil (60) Western RKO
p (70) Western AA
I lor One Mora (95) Comedy WB
Bowl Story, The (73) Drama AA
ol Cimarron (72) Drama 20th-Fox
h. Tough West. The (54) Western Col
I Joumty (50) Documentary UA
S
Beware (106) Comedy Para
Ifd Saint Anne (90) Drama U-l
Francisco Story, The (80) Drama WB
l«. The (95) Ad»-Orama Para
I Slieet (82) Drama Col
imouche (115) Drama MGM
lit Angel (80) Drama U-l
land Yard Inspector (..) Drama LP
Hornet (84) Drama Rep
Tiger (71 ) Drama AA
et People (87) Drama LP
lout. The (83) Drama MUM
low in the Shy (78) Drama MCM
I Working Her Way Through Collcgt
(101) Musical WB
City (90) Drama Para
lin' in the Rain (103) Musical MGM
Ahoy! (109) Musical MGM
High (60) Comedy LP
Is Red. The (99) Drama Realart
hier Trail (78) Drama RKO
iky Canyon (55) Western Col
The (57) Drama Col
ol Kilimaniaro (114) Drama. .20th-Fox
body Loves Me (95) Musicnl Para
lathing for the Birds (81) Comedy. 20-Fox
lathing to Live For (90) Drama. ... Para
of All Baba (75) Fantasy U-l
ol Dr. Jekyll. The (76) Drama Col
of Paleface (95) Comedy Para
id Off (83) Comedy Col
ilh of C.iliente (67) Western Rep
[h Pacific Trail (..) Western Ren
llngfield Rifle (93) Sup-West WB
lo Blue River (55) Western AA
lilt (103) Musical WB
Fist (73) Drama AA
Town (84) Drama U-l
Trap, The {..) Drama 20lh-Fox
len Face (71) Drama LP
e. The (100) Comedy Para
mbound (60) Drama Rep
m 0»er Tibet (87) Drama Col
of Will Rogers, The (109) Drama. .WB
of Robin Hood, The (S3) Drama.. RKO
llnnoe Door. The (80) Drama U-l
inge Fascination (90) Drama Col
inge World (80) Drama UA
iger in Between, The (84) Drama.. U-l
it Bandits (54) Western Rep
llrcetcar Named Desire, A (122) Drama.. WB
Itnnghold (73) Drama LP
iknaiine Command (87) Drama Para
Iden Fear (HO) Drama RKO
Superman and the Molt Men (58) Drama.. LP

1
Man
mmt uiJiiirr
.
time is in parentheses. Type of story is indicated by letters and combinations thereof as follows:
-
Comedy; (D) Drama; (AD) Adventure-Droma; (CD) Comedy-Drama; (F) Fontasy; (M) Musical; (W) Wi
ern; (SW) Superwestern. Release number follows: Q denotes BOXOFFICE Blue Ribbon Award Wim
© denotes color photography. For review dates and Picture Guide page numbers, see Review Digest.
»
Bt
0£
UJ
UJ
O
>-
<
z
<
ALLIED
ARTISTS
gl Texas Lawmen (54) W. .5146
Johnny Mack Brown. James Ellison, L. Hall
[E Northwest Territory (61) D..S124
Klrby Grant. Chinook, Gloria Saunders
m stage to Blue River (55) W. .5156
Whip WiL-ion, Fuzzy Knight. Lee Hoherts
IS Steel Fist (73) D. .5217
Iludfly MeLiowall, H. Lauter
Kristine Jliller,
m Texas City (54) W. .5241
Johnny Mack Broivn, James Ellison
@ ©Aladdin ond His Lamp (67) . . D. .5299
Patricia Medina, John Sands, Hldiard Erdraan
COLUMBIA
|_i6
©Ten Tall Men (97) D..413
liurt Laijca-^ter, Jody LAwrance, G. Roland
©Mon in the Soddle (87) . . . .SW. .420
Randolph Scoll, Joan Leslie, Ellen llrew
Purple Heart Diory (73) D..421
Frances Lingford, Tony Romano, Ben Lessy
Fomily Secret, The (85) D..414
Lee J. Cobb, John I>erek, Jody LawTance
Pecos River (55) W. .484
Charles SUrrett, Sm iley Eurnette, F. Jenks
Boots Malone (103) D. .419
Wllliara Holden, Johnny Stewart, S. Clements
©Indion Uprising (75) SW. .417
George Montgomery, Audrey Ix)ng, C. B. Reid
Old West, The (61) W. .473
Gene Autry, Gail Davis, Pat Buttram
Smoky Conyon (55) W. .483
Charles Starrett, Smiley Bumette
LIPPERT
E) Great Adventure, The (75). . . .D. .5021
Dennis Price, Jack Hawkins, S. .McKenna
IE Tales of Robin Hood (59) D. .5008
Hubert Clarke, Mary Hatcher. P. Cavanagh
El For Men Only (93) D. .5102
I'aul litnreid, Margaret Field, K. Sherman
Bait (78) D..5103
George Brent, Marguerite Ctiapman
M-G-M
B Light Touch, The (1 07)
Stewart Granger, I'ier Angeli, George
Hi Calling Bulldog Drummond (81).
Waiter Pidgeon, Margaret Leightoo, S
j Callaway Went Thataway (81).
~.
Dorothy McGuue. F>ed .MacMurray, H
[git's a Big Country (89) 0»'
Ethel Barryraore, Gary Cooper, Van Ji
SH Westward the Women (116)..
Robert Taylor, Denise Darcel, Julie K
Ol ©Pandora and the Flying
Dutchman (123)
.\va Gardner. James Mason, Nigel Pi
H Sellout, The (83)
Walter Pidgeon, Audrey Totter. Jota
[S Night Raiders (52) W..52S1
Whip Wilson, Fuzzy Knight, J. Bannon
HQFort Osoge (72) W..5102
Rod Cameron, Jane Nigh, Morris Ankrum
a Waco (68)
Bill Elliott, Pamela Blake, Band Brooks
W..5224
Death of a Salesman (113) D. .423
Fredrlc M:u-ch, Mildred Dunnock, C. Mitchell
First Time, The (89) C. .424
Robert Cummings, Barbara Hale, Mona Barrie
Harem Girl (70) C. .422
Joan Davis, Arthur Blake, Peggie Castle
Hawk of Wild River, The (54).. W.. 482
Charles Starrett, Smiley Bumette, C. Moore
m Stronghold (72) D. .5107
Zachary Scott, Veronica Lake. A. DeCordova
[3 Invitation (85)
Dorothy McGuire. Van Jotmson, Ruti:
H] Lone Stor (90)
Clark Gable, Ava Gardner, Broderick
ED Shadow in the Sky (78)
i
Nancy Davis, Ralph Meeker, James \
II ©Belle of New York, The (82)..
Fred Astaire, Vera-Ellen, Msrjorie Ha
<
a.
<
>-
<
<
85
00
s UJ
t111
&
0£
111 ©Rodeo (70) 0. .5104
Jane Nigh, John Archer, Wallace Ford
H Hold That Line (64) C..S21I
i,eo Gorcey, Huntz Hall, John Bromfield
a Man From the Block Hills (58). W.. 5242
Joiiniiy Mack Brown. James Ellison, R. Brooks
mJet Job (63) D..5215
Stanley Clements, Elena Verdugo, J. Litel
SI Gunman, The (52) W. .5252
Whip Wilson, Fuzzy Knight, Rand Brooks
iQWild Stallion (70) W..520S
Ben Johnson, Edgar Buchanan, Martha Ilyer
a Kansas Territory (64) W..5225
Bill Eliolt. Peggy Stewart, Lane Bradford
gjl Desert Pursuit (71) W..5209
Wayne Moiris, Virginia Grey, George Tobias
[S African Treasure (70) D. .5207
Johnny Sheffield, Laurette Luez, L. Talbot
gS Gold Fever (63) D. .5220
John (Calvert, Ralph Morgan, Ann Cornell
m
i
Here Come the Marines (66). .0. .5212
Leo Gorcey, Huntz Uall, Myrna IJell
El ©Wagons West (70) W. .5203
Rod Cameron, Peggie Castle, Michael Cbapin
i Dead Mon's Trail (59) W. .5243
Jolmny Mack Brown, Jimmy Ellison, 8. Jolley
ISeo Tiger (71) D. .5218
John Archer, Marguerite Chapman. L. Talbot
Montono incident (54) W..5253
Whip Wilson, Hand Brooks. Noel NeUl
BORose Bowl Story, The (73). . .D. .5204
Marshall Thomiwon, Vera Miles, R. Rober
a Yukon Gold (62) D. .5221
Klrby Grant, Chinook, Martha Hyer
m Fargo (69) W. ,5226
Wild Bill Elliott, Phyllis Coates. J. Ingram
iii Feudin' Fools (62) C. .5213
Leo Gorcey, Huntz Hall, Anne Kimball
§1 Battle Zone (. .) D. .AA22
John Hodlak, Stephen MeNally , L. Christian
a Army Bound (61) D..5216
Sbinley Clements, Karen Sharpe
Vij Canyon Ambush (..) W..5225
Johnny Mack Brown, Phyllis Coatcs
lis) Arctic Flight (78) D..5210
Wayn- Morris, l/)la Albright
SI ©Flat Top (..) D..5201
Btwibig Hayden, Richard Carlson
Bl Wyoming Roundup (..) W . . 5254
Whip Wliioti. IMiyllls Coatofi. T. Farrell
M No Holds liorrcd (..) C..5214
1*0 Ooiccy, Bowery Boys, M. Reynolds
i Torpedo Alloy (80) D AA23
Mark fiti-vwis. Dorothy Maloric
My Six Convicts (104) D. .430
Gilbert Rohuid, Jolin Beal, M. Mitchell
Okinowo (67) D . .432
Pat O'Brien, Cameron Mitchell, R. Denning
SS Scandal Sheet (82) D. .415
Broderick Crawford. Donna Reed, John Derek
Night Stage to Galveston (62).. D.. 475
Gene Autry, I'at Buttram, Vh-ginla Huston
Jungle Jim in the Forbidden
Lond (65) D. .429
©Thief of Damascus (78) D..427
Paul iU-nreid, Jeff Donnell, John Sutton
Marrying Kind, The (93) D. .425
Judy llolliday, Aldo Ray, Madge Kennedy
Laramie Mountain (53) W. .485
Charles Starrett, Smiley Bumette, F. Sears
Sniper, The (87) D. .434
Arliiur l''ranz. Adolphe Menjou, Marie Windsor
©Sound Off (83) C..428
Mickey Rooney, Anne James, Jolm Archer
Yank in Indo-Chino, A (67). . . , D. .435
John Archer, Douglas Dick, Jean WiUes
Apache Country (62) W. .471
Gene Autry, Pat Buttram, Carolina Cotton
Walk East on Beacon (98) D. .426
George Murphy, Virginia Giimore, F. Currle
Poulo (80) D . . 436
loretta Young, Kent Smith, Alexander Knox
©Brave Warrior (73) D . . 441
James
Territory (64) D..438
Jon Hali.
©Montano
Cliristlne Larson, Seay
Irfin McCallLster, Wanda Hendrix, P. Foster
Rough, Tough West, The (54).. W.. 487
Charles Starrett, Smiley Eurnette
©Brigand, The (94) D. .437
Tony Dexter, fttle Robbins, Anthony Quinn
©Cripple Creek (78) D. .442
George Montgomery, Jerome Courtland
©California Conquest (79) D. .440
Cornel Wilde, Teresa Wright. L. Ferraday
Red Snow (75) D. .439
Storm Over Tibet (87) D. .416
Barbed Wire (61) W..474
Junction City (54) W . .486
©Coptoin Pirote (85) D. .502
Ixiuis Hayvvard, Patricia Medina, John Sutton
Last Train From Bombay (72). . . D. .504
Jon Hall. Christine Larson, Usa Ferraday
Clouded Yellow, The (89) D, .509
Jean Simmons, Trevor Howard, Sonia Dresdel
Kid From Broken Gun, The (56). W. .481
Charles Starrett, Smiley Bumette. J. Mahoney
Affair In Trinidad (98) D..501
Rita Hayworlh. Glenn Ford, A. Scourbj
©Rainbow 'Round My Shoulder
(78) M. .503
Frankle Lalne, Billy Daniels, C. Austin
Wagon Team (61) W. .476
Gene Autry, Champion, Gail Davis
Assignment— Poris (85) D. .507
Dana Andrews, Marta Toren. George Sanders
©Golden Hawk, The (83) D..508
llhfinrlu Fleming, Sterling Hayden, J. Sutton
Voodoo Tiger . . ) F . .
(
Joiiiuiy Welssmuller, Jean Burkliardt
©Hongman's Knot (. .) D.
Randolph Scott. Claude Jarman Jr.
Blue Canadian Rockies (..) W. .
Gene Autry, Oali Davis, Pat Buttram
Navajo (70) Doc. .5104
Navajo Indian cast
U Wings of Danger (72) D. .5106
Zachary Scott, Robert Beatty, K. Kendall
S Valley of the Eogles (83) D . . 51 14
Jack Warner, Nadia Gray, J. McCailum
a Loan Shork (79) D..5111
George Raft. Dorothy Hart
[3 ©Outlow Women (75) D..S105
.Marie Windsor. Richard Rober, Carta Balenda
in Stolen Face (71) O..5109
Paul Henreid. Uzabetb Scott, Andre Morell
Si Pirate Submarine (69) D,.5110
Special cast
H Jungle, The (74) D..5112
Rod Cameron, Cesar Romero, Mario Windsor
@ Secret People (87) D. .5116
Valenllna Cortesa. Audrey Hepburn
El Hellgate (87) D..5113
Sterling Hayden, Joan Leslie, Ward Bond
m Scotland Yard Inspector (..).. D. .5202
Cesar Romero, Lois Maxwell
m Tromba, the Tiger Man (53) . . . D . . 5201
Special cast
a Mr. Walkie Talkie (..) D..5203
William Tracy. Joe Sawyer
gi| Gambler ond the Lady (..).... D . . 5204
Dane Qark
m Just This Once (90) ,
Peter Lawford, Jiuiet Leigh, Lewis ^
SI Love Is Better Than Ever (81)..4
Elizabeth Taylor, Larry Parks, Tom-l
a ©Wild North, The (97) A
Stewart Granger, Wendell Corey, 0.
iiWhen in Rome (78)
Van Johnson, Paul Douglas, J. cailels ll
. 111 Young Man With Ideos (84). CI U
Glenn Ford, Ruth Roman, Nadine A-
EllCorbine Williams (93) I
James Stewart, Wendell Corey, Jean
glGirl in White, The (93) I
June Aliyson, Gary Merrill, Arthur Ke
13 ©Skirts Ahoyl (109) Il
Esther Williams, Joan Evans. Barry
(U Glory Alley (79) I
R^ilph Meeker. Leslie CarOD, Gilbert B
a Pat and Mike (93) «
Spencer Tracy. Katharine Hepburn, A
M ©Scaromouche (115)
I
Stewart Granger, Eleanor Parker, Md II
m ©Lovely to Look At (102) h
Red Skelton, Kathryn Grayson, Howard-
SS Washington Story (82) I
Van Jolm.son. Patricia Neai. Sidney
gl Holiday for Sinners (72)
Gig Young. Jiuilce Rule, Keenan Wyn
a You for Me (70) <
Peter Lawford, Jjuie Greer, Gig Young
^ Fearless Fagan (78) i
Janet Leigh, Carleton CarpeJlter, K.
[E «©Merry Widow, The (105) W
Lana Turner. Fernando Lamas. Uni 111
E^ Devil Makes Three, The (96)...
Gene KeUy. Pier Angeli, Uichard Rob*
fet«
iMy Man and I (99) t
Shelley Wiuters. lUcardo Montalbun, C,
m ©Because You're Mine (103), . .W,^^^
Mario Lanza. Doretta Morrow. J. WldU' ^ |i

1 Crosby.
.
. . . W.
. . . O.
W'
PARAMOUNT
R 5«
-Iff (90) IW. .Sill
>'U, Mlrhird Mar'.lii
I Wont You (102) D, .251
horiiihy Mofltiife, Dana Andrews. K. Qrangee
. 265
OTembo (80) Dec .
lluvaril
Hill
HGIrl In Every Port, A (86) C. .218
Uroucho Mars, Marie WIKon, WIlHam Rendu
'Lot Vegas Story, The (88)' . . . D 217
Jane llavu-ll. Vletor .Malure, Vincent Price
Troll Guide (60) D. .219
Tim Unit. Illrhard MarlUl, L llouglns
REPUBLIC
il.
wild Blue Yonder, The (98) D. .5101
Vrra Il4l.l.,u. Hrndrll Corey, Pllll lUrrh
iy Pols of the Golden West (68). W. .5152
lluy ll>icerJ
Jrinnr I'liln Meott Rrvty. Tbela* kllln
Japanese War Brl

FEATURE CHART
Very'
UNITED ARTISTS
Q VChristmos Corel, A (86) D.1149
Ala^ialr Sim, Kathleen Harrison, J. Warner
a Big Night, The (75) D.llSl
John Baiijmorc jr., Preston Foster. J. Loring
a Chicago Colling (74) D.1152
Ian iJiiryea, Mary Anderson, B. Elliott
I
ini Lady Soys No, The (82) C.1150
Joan CauUleld, David Niven, J. B. Justice
mi Another Man's Poison (89) D.1154
Bclte Davis, Gary Merrill, E. WiUiama
>-
Of
<
CO
gl Cloudburst (83) D . 1 153
Kdbcrt I'rest on, Elizabeth Sellers, C. Tapley
ID Buffalo Bill in Tomohawk
Territory (64) W.1214
ClayloM Moore, Thundercloud, Towlichie
5II©River, The (99) D.1140
Arthur Shields, Nora Swinburne, Tommy Breen
HI One Big Af foir (80) D . 1 1 57
Eiehn Keyes, Dennis O'Keete, M. Anderson
gl Green Glove, The (86) D.1 156
Olcnn Ford, Geraldine Brooks, Gaby Andre
[3 Tale of Five Women, A (86) D . 1 1 61
Bonai- Colleano. Anne Vernon, Lana Morris
63 ©Mutiny (76) D.I 163
Mark Stevens, Angela Lansbury, P. Knowles
|ij] ©Royal Journey (50) Doe. 1164
Uueou Elizabfth, Duke o( Edhiburgh
in L^-© African Queen, The (104). . .D. 1155
lliimiihrey Bogart, K. Hepburn, B. Morley
a Strange World (80) AD. 11 65
.\iii;clica Hauff. Aleiander Carlos. C. Brown
<
El Captive City, The (91) D.1166
John Forsythe, Joan Camden, H. J. Kennedy
>-
<
dl Without Warning (75) D . 1 168
Adam Williams, Meg Randall, Edward Blnns
101 Red Planet Mars (87) D.1169
Peter Graves, Andrea King. Oley Lindgren
a Fighter, The (78) D.1167
Itli'hard Conte, Vanessa Brown, Lee J. Cobb
H©Tolcs of Hoffmann (111).
Moira Sliearer, Itobert Helpmann
.M.1170
i
Confidence Girl (81) D.1173
Tom Conway, Hillary Brooke, Aline Towne
>-
El Outcast of the Islands (92) D.1172
llalph liicliardsun, Trevor Howard, W. Hiiler
lij Actors and Sin (85) CD. 11 58
Edward G. Itobinson, Marsba Hunt, E. Albert
a High Noon (85) SW.1159
Ciary Cooper, (irace Kelly, Lloyd Bridges
HI ©Island of Desire (94) D.1160
l.iiida Darnell. Tab Hunter, Donald Gray
ITil Pork Row (83) D.1177
(iine Evans, Mary Welch, Herbert Heyes
SJ Cry, the Beloved Country (96).. 0.1 171
Canaila Lee, Sidney Poitier. Charles Carson
fV

. . Apr.-52
.
1-21-52
w I Mblecli, llilad by company, in ocdar at rtlaol*. Running tlma tollowi Mil*. Flrit dote It notional
*— Kcond Iht dot* ot ravlaw In BOXOFFICE. Symbol botweon dotot It rating from BOXOFFICC
H Very Good, f Good. * Fair. — Poor. = Vary Poor. Q Indkotot color photography. juiirij liiJxiiil
Tilli Ril. D.itt Rating Ri/d
ANIMAL CAVALCADE
1952D3
SEASON
inp-Anllcv ( ) . 10-30-52
ASSORTED C0^4EDrES
Fool jnil Hit Honey
[16) 1-10-52 + 4-26
py-GoWacky (16).. 2- 7-52 ± 3- 1
tin' Toolin' TenilerlHl
lul ni...,d(r (I6I/1) 5- 8-52 + 6-28
Thi Cut .11 II1C Sink
(lolj) 6-12-52 + 6-21
195253 SEASON
Hoolitil and Rooked
(16' j) 9-11-52
Cauulil on the Bounce
( 10- 9-52
)
ASSORTED FAVORITES
(Reissufi)
1952-53 SEASON
Who's Miioh (16) 10-16-52
CANDID MICROPHONE
(One Reel
Specials)
Swbiect No. 3 (10) ... 2- 7-52 -f 3- 1
SvbiKt No. 4 (8V,)... 4- 3-S2 -f- 5-10
Sybject No. 5 (ID... 6- 5-52 ± 6-21
Siiblect No. 6 (10) ... 8- 7-52 - 9-13
1952-53 SEASON
Sublect No. 1 ().... 10- 9-52
3AVALCADE OF BROADWAY
Bill ll.ir,iys (91 i) 2-14-52 +
Casa Se.ille (10) 4-24-52 -f
Tkt Embers (9) 6-12-52 i:
COLOR FAVORITES
(Trchiiicolor
jMwtime (7) ....
iluebiiils' Baby (7)
onkey Lore (7)..
ibcs at Sea (7).
Reissues)
117-52 -t-
2-14-52 -f
3-13-52 *
4-10-52 It
5- 8-52 ±
t Go. (8)
IP Chasers (8) 6-12-52 +
Mountain Ears (71/2) 710-52 ±
Frog Pond (8) 814-52
1952-53 SEASON
Fox and the Grapes
i) 9- 4-52
iky Wigwams (8) 10- 2-52
COMEDY-JAVORITES
(Reissues)
Pleasure (19) h Blood 2-28-52 ±
You Won't Squawk?
,16) 4-17-52 +
and Bored (16) 6-26-52 -f
. .
1952-53 SEASON
I'l Love Cuckoo? (19) 918-52
don My Berth Marks
(18) 10-23-52
JOLLY FROLICS
(Technicolor Cartoons)
Oompahs (71/2) . . 1-24-52 +
ity Toot Toot (8)... 3-27-52 ff
ritlie the Kid (7) .-. . .
6-26-52 H
1952-53 SEASON
Hothead (7) 9-25-52
MR. MAGOO
(Technicolor)
tppy J.ilopy (7) 2-21-52 -H
It Dog Snatcher 5-29-52 -f
k and Blue Blues (7) 8-28-52 ff
1952-53 SEASON
Motsy Foolsy (..) 10-23-52
SCREEN SNAPSHOTS
ories ot Famous Hollyood
Comedians (91/2) 1-24-52 -f
Mr. Rhythm. Frankie
i
Laine (10) 3-20-52 +
illywood's Mr. Movies
(91/2) 4-17-52 +
Hollywood Night Lift
(8I/2) 5-15-52 +
Hollywood on the Ball
(9',i) 6-19-52 ff
Memorial to Al Jolson
(9) 7-24-52 ff
1952-53 SEASON
Hollywood Fun Festival
(10) 9-25-52
Hollywood Night at '21' Club
(9) 10-16-52
STOOGE COMEDIES
Missed Fortune (I6I/2) 1- 3-52 ±
lilen. Judge (17) 3- 6-52 -f
ny Casanovas (I6V2). 5- 1-52 ±
Cooked His Goose
(16) 7. 3-52
1952-53 SEASON
lis in a Jam (I6I/2) 9- 4-52
THRILLS OF MUSIC
(ReissueO
1952-53 SEASON
Jerry Wald .ind Orch.
(10) 10- 2-52
VARIETY FAVORITES
(Reissues)
Kehoe's Marimba Band
(U) 2-28-52
WORLD OF SPORTS
Ftminine Rhythm (10) 2-21-52 . . ff
4-12
6- 7
7-26
2- 9
3- 1
4-12
5- 3
5-31
6-21
7-26
3- 1
5-31
7-19
11-10
4-12
5-31
3- 1
6-28
9-13
4-12
5-10
5-31
6-28
7-19
9-13
2- 9
4-12
5-31
* 7-19
* 3- 1
4-26
. 3-27-52
4800 Ra>slin' Rogues (10)
4807 Wanna Bett (10) 4-24-52
4808 High Sltuiiin' Irotleri
(10) 612-52
4809 Mr. Show Dog (10) 7-24-52
1952-53 SEASON
(..) Holiday . 9-25-52
5801 Hunter's
5802 IceCapades (. ) 10-30-52
SERIALS
4120 Captain Video 12-27-51
15 Chanters
4140 King of tlic Congo 4-10-52
» 3
5-31
+ 7-26
+ 1-5
+ 419
IS Ch.iotcrs
4160 Blackhawk 7-24-52 •f 8-23
15 Ch.uitrrs
Metro-Goldwyn-MaYer
Prod. No. Title Rel. Date Riling Rt/d
CARTOONS
(Technicolor)
W-342 Triplet Trouble (7)... 4-14-52
W-343 0ne Cab's Family (8). 5-17-52
W-344 Little Runaway (7) . . . 6-14-52
ff
±
W-345 Rock-A-Bye Bear (7) 7-12-52
1952-53 SEASON
W-432 Caballero Droopy (7).. 9-25-52
FITZPATRICK THAVELTALKS
(Technicolor)
T-312 Picturesque New Zealand
(8) 1-26-52 -f
T-313 Beautiful Braiil (8) .. .12-29-51 -f
T-314 Lile in the Andes (8) 2-23-52 -f
T-315 Land ol the Taj Mahal
(8) ; "" --2
T-316 Jasper National Park (9) 4-19-52 *
T-317 Seeing Ceylon (8) 5-17-52 -f
T-318 Ancient India (9) 6-7-52
1952-53 SEASON
T-411 Pretoria to Durban (..) 9-20-52
GOLD MEDAL REPRINTS
(Technicolor Reissues)
W-363 The Moine Comes to
Dinner (8) 1-19-52 -f
W-364 Dumbhounded (9) 3- 8-52
W-365 Fraidy Cat (8) 5-10-52 W-366 Dog Trouble (8) 6-21-52 ±
1952-53 SEASON
W-461Wild and Wooify (8).. 10- 4-52
PETE SMITH SPECIALTIES
S-356 Musiqui: (9) 2-16-52 -f
S-354 Reducing (8) 3-22-52 +
S-357 Mealtime Magic (81/2). 5- 3-52
S-358 Gymnastic Rhythm (8) . .
5-24-52 ff
S-359 It Could Happen to You
(10) 6-28-52 ±
5-360 Pedestrian Safely (10) 7-12-52
1952-53 SEASON
S-451 Football Thrills No. 15
(9) 9- 6-52
TOM & JERRY CARTOONS
(Tcclinicolor)
W-337 The Flying Cat (7) . . . 1- 2-52 -f
W-339 The Duck Doctor (7) . .
2-16-52
W-340 The Two Mouseketeers
Kitten (8)...
(7)
W-341 Smitten
3-15-52 ft
4-12-52 +
W-346 Fit to 7-26-52
Be Tied (7) . . .
1952-53 SEASON
W-431 Pushbutton Kitty (7)
.
W-433 Cruise Cat (7) 10-18-52
P-l
23.107 Murdet in A" Flat
(15) 3-28-52 + M
23.801 BaUelkjII Httdllniri of
1952 (15) 18-52 H »•*
23.108 A Nation It Fifty (16) 4-25-52 tf S-X
23.109 Madisoa S^iort Car^tn
(14) 5-23-52 ±. 7-
23.110 Your Doctor (15) 6-20-52 tf 7lni< lltt'<
LEW LEHH
(Reissues)
9281 Fuss and Feathers (9) .Feb.-52
9282 Jungle Land (9) Jiia«-52
SPORTS
3201 Fiohting Cotiots. The 19) Feb -52 ±8-2
3202 Sails and Blades (8) .. June- 52 + B-SO
3203 Mel Allen's Football
Review (10) Joly-52 +
TERRYTOONS
(Technicolor)
1952 SEASON
5201 Terry Bears in Papa's Little
Helpers (7) Jan.-52 +
5202 Tilt Talking Maipies in Movie
Madness (7) Jan.-52 +
5227 Harvest Time (7)
(reissue) Jan. -52
738-1 Memory Song Book (10) 5-19-52 ± 2-23
7385 Song Dreams (10) 6-23 52 + 4-12
7386 Toasts ot Song ( .) ... 9-28-S2
7365 Eskimo Sea Hunters (21) 2-18-52 ft 2-23
7366 Living in a Metropolis
(20) 3-17-52 H 4-12
7367 Land Behind tht Oikts
(20) 4-21-52 H 4-26
7368 Trooical Mountain Island
(21) 5-19-52 H 6-21
7369 Fooo lor Paris Markets
(22) 6-16-52 H 6-2«
7370 in
(19) 7-14-52 H 8-23
7371 Cattle and tht Corn Belt
_
(20) 8-U-52 ft 8-30
Farming South China
3FFICE BookinGuide : : October 18. 1952

SHORTS CHART
7372 Tropical Lowlanil (21) . . 9- 8-52 ++10-4
7373 Riches of the tfeWt
aV/z) 10- 6-52
NAME BAND MUSICALS
7303 Nat King Cole ana the Joe
Adams Orch. (15) 1- 9-52
7304 Dick Stabile and His Orch.
(15) 1-30-52
7305 Blue Barron and His
Orchestra (15) 3-12-52 tt 2-23
7306 Connee Boswell and Ada Leonard
(15) 5- 7-52 ± 6-28
7307 Buddy Morrow and His
Orch. (15) 6-18-52 -f 8- 2
7308 Perez Prado and Orch
(15) 7- 2-52 + 8-23
7309 Dick Jurgens and Orch
(15) 7-30-52 + 8-30
7310 Billy May and His Orch.
(15) 8-20-52 + 9-20
7311 Jimmy Dorsey Varieties
(15) 9-25-52
TWO-HEEL SPECIALS
7202 Knights of the Highway
(17) 6-18-52 H 8- 2
LANTZ CARTUNES
(Technicolor Reissues)
7325 Sliphorn King of Polaroo
(7) 2- 4-52 + 2-23
7326 Crow Crazy (7) 3- 3-52 ± 4-26
7327 Reckless Driver (7) 3-31-52 6-28
7328 Poet and Peasant (7)
.
. .
4-28-52 + 6-21
7329 Moiisic Come Home (7). 5-26-52 +8-2
SPORTS PARADE
(Technicolor)
8504 Dutch Treat in Sports (9) 2- 2-52 +
8505 Emperor's Horses (10)
. . 3- 1-52 ff
8506 Glamour in Tennis (10) 4- 5-52
8507 Switzerland Sportland
(10) 5-10-52 +
8508 Centennial Sports (10).. 6-28-52
8509 Snow Frolics (10) 7-26-52 +
8510 Just for Sport (10) 8-23-52 +
TECHNICOLOR SPECIALS
8004 Land of the Trembling
Earth (IS) 1-26-52 ++
8005 Land of Everyday Miracles
flfil 3- 8-52 +4-
8006 The Seeing'kye'uO)... 4-26-52 •)+
8007 No Pets Allowed (IS).. 5-31-52 -f
SOOS Open Up That Golden
Gate (20) 7-19-52 -f
VITAPHONE NOVELTIES
S604 Songs of All Nations (10) 2-16-52
8605 Animals Have All the Fun
(10) 4-19-52 +
8606 Orange Blossoms for Violet
(10) 5-24-52 -f
8607 Daredevil Days (10) 8- 9-52 -(-
MISCELLANEOUS
4-26
5-17
8-30
8-23
Prod. No. Title Rel. Date Rating Rev'd
Lippert
(Ansco Color)
7330 Fairwcathcr Fiends (7). 6-23-52+ 8-23
8716 Ain't She Tweet (7) 6-21-52 +- 8-30
8718 The Turn-Tale Wolf (7). 6-28-52 H 8-23
S719 Cracked Quack (7) 7- 5-52 + 8-23
8720 Hopiiy-Go-Lucky (7) . . . . 8- 9-52
8721 Goinj! Goina! Gosh! (7) 8-23-52 10- 4
•722 Bird in a Guilty Cage (7) 8-30-52 + 10- 4
7331 Apple Andy (7) 7-21-52
5115 Return of Gilbert and
7332 Wacky Weed (7) 8-18-52
Sullivan (35) 5-16-52
7333 Musical Moments (7) . . . 9-15-52
VARIETY VIEWS
Monogram
2-25-52
LITTLE RASCALS
7343 Sail Ho! (9)
7344 Rhythm on the Reef (9) 4-14-52
(Reissues)
7345 Army's Finest. The (9) . .
6-16-52 4-19 5136 Roamin' Holiday (11) .
.12- 9-51
7346 Future Generals (9) . . . 8- 4-52 8-30
7347 Village Metropolis (9) 9- 8-52 + 9-13
. .
7348 Man in the Peace Tower
(..1
WOODY WOODPECKER CARTUNES
10-13-52
(Technicolor)
7352 Born to Peck (7) 2-25-52 2-23
7353 Stage Hoax (7) 4-21-52 + 4-19
7354 Woodpecker in the Rouoh
(7) 8-14-52 -f 6-28
Scalp 9- 8-52 -f 9-20
7355 Treatment (7) . . .
7356 The Great Who-Dood-lt
(7) 10-20-52
Warner Bros.
Prod. No. Title Rel. Date Ratinj Rev'd
BLUE RIBBON HIT PARADE
(Technicolor Reissues)
8306 From Hand to Mouse (7) 2- 9-52
8307 Brave Little Bat (7) . . . 3-15-52
8308 Snow Time for Comedy
(7) 4-12-52
8309 Hush My Mouse (7) . . . 5- 3-52
8310 Baby Bottleneck (7) 6-14-52
8311 The Bug Parade (7) 7-12-52
. . .
8312 Merrie Old Soul (7)... 8- 2-52
8313 Fresh Airdale (7) 8-30-52
BUGS BUNNY SPECIALS
(Technicolor)
8726 Foxy by Proxy (7) 2-23-52 +f 4-26
8727 14 Carrot Rabbit (7) . . 3-15-52 + 6-21
8728 Water, Water Every Hare
(7) 4-19-52 -f 6-28
8729 Tlic Hasty Hare (7) 6- 7-52 8-30
8730 Oily Hare (7) 7-26-52 ± 8-23
FEATURETTES
8104 Gun to Gun (20) 3-22-52
8105 The Mankillcrs (16) 5-17-52 + 7-26
8106 Trial by Trigger (20).. 7- 8-52
lOE McDOAKES COMEDIES
8403 So Vou Want to Get It
Wholesale (10) 1-12-52 + 4-13
8404 So You
Life
Want
(10)
to Enjoy
3-29-52 ± 6-28
S405 So You Wantto Go to a
Convention (10) 6- 7-52 ± 8- 2
8406 So You Never Tell a Lie
(10) 8- 2-52
MELODY MASTERS BAND
(Reissues)
8803 Richard Himber and Orch.
(9) 2- 9-52 ± 4-19
8804 Harry Owens' Royal
Hawaiians (10) 4-12-52
8805 U.S. Navy Band (10) . . . 6-21-52
8806 Tlie Serenaders (10)... 816-52
MERRIE MELODIES
(Technicolor)
8709 Feed the Kitty (7) 2- 2-52 f|- 5-10
8710 Gift Wrapped (7) 2-16-52 ++5-3
8711 Thumb Fun (7) 3- 1-52
8712 Little Beau Pepe (7)... 3-29-52 -f 8- 2
8713 Kiildin' the Kitten (7).. 4- 5-52 + 6-28
8714 Little Red Rodent Hood
(7) 5- 3-52 + 7-26
5715 Sock-a- Doodle- Do (7)... 5-10-52
8716 Beep Beep (7) 5-24-52 ....
5168 Shiver My Timbers (20). 12- 9-51
5169 Spanky (20) 12-23-51
5137 Framing Youth (11) 12-23-51
5261 Second Childhood (19) 1- 6-52
. .
5230 Pigskin Palooka (11) ... 1- 6-52
5262 Shrimps for a Day (20) 1-20-52
5231 Three Men in a Tub (11) 1-20-52
5263 Fish Hooky (20) 2- 3-52
5232 Came the Brawn 2- 3-52
(11) . .
5264Sprucin' Up (20) 2-17-52
5233 Feed 'Em and Weep (11) 2-17-52
Republic
SERIALS
5183 Radar Men From the
Moon 1- 9-52
12 Chapters
5184 Nyoka and the Tigermen
(reissues) 15 Chapters 4- 8-52
THIS WORLD OF OURS
(Trucolor)
5087 Italy (9) 11- 1-51
5088 Egypt (9) 12-15-51
5089 Puerto Rico (9) 2-15-52
5090 Chile (9) 3- 1-52
51S5 Israel (10) 4-15-52
5186 India (9) 7- 1-52
5187 The Philippines (9) 8-25-52
Independents
Gambling (21) British Inf. Svc -|-
Sudan Dispute (20) British Inf. Svc. -j-
Jamaica Problem (20) British Inf. S«s. ++
The Future of 1,000,000 Africans
(20) British Inf. Svc +
++
Scotland Yard (20) British Inf. -)-
West of England (10) British Inf. Svc +
Out of True (38) British Inf. Svc
Svc.
Triptych (14) Lux Films ++
David (40) Mayer-Kingslcy -+-
Uncommon Clay (20) Thomas Oaven.. -j-
FDR— Hyde Park (16) Pictorial
Films +
Little League Baseball (20) Emerson
Yorke +
Atoms at Work (10) British Inf. Svc. -j-
The Riddle of Japan (21)
British Inf. Svc +
Fantasy on London Life (9) Fin«
Arts ++
City That Lives (15) Hoffberg +
Student in Paris, A (17) Noel
Meadow -f
Sketches of Scotland (9) Fine Arts... ++
To the Rescue! (8) National Film Board +
Caribbean (25) British Int. Svc ++
White Continent, The (10) British Inf.
Svc ++
Antarctic Whale Hunt (19) British
Inf. Svc 4+
Future of Scotland, The (21) British
Inf. Svc
City That Lives (17) Hoffbero
-t-
±
Rescue in the Alps (17) Hoffberg ±
Spook Sport (7) Ted Nemeth Studios.. +
United for Defense (10) United Defense
Fund +
Challenge in Nigeria (20) British Inf.
Svc +
Turkey— Key to the Middle East (20)
British Inf. Svc
The British—Are They Artistic!
++
(21) British Inf. Svc ++
Bridge of Time (15) British Inf. Svc. -+-
El Dorado (33) British Inf. Svc -f
The King's Music (20) British Inf. Svc -f
The People's Land (11) British Inf. Svc -j-
Miracle on Skis (16) Regal Picts. -ff
3-15
3-15
3-15
3-22
3-22
3-22
3-22
3-22
3-22
3-22
5-10
5-17
6- 7
6- 7
6- 7
6- 7
6-21
6-28
7- 5
7- 5
7- 5
7-12
7-12
7-12
7-12
7-12
7-19
7-26
7-26
8- 9
8- 9
8- 9
8- 9
8- 9
8-30
SHORTS REVIEWS
Ain't Love Cuckoo?
7-26
(Comedy Favorites)
8-23 Columbia
19 Mins.
10- 4 Fair. This is a lot of horseplay in
which two sets of husbands and
wives are involved. All have been
5-10
in the service and have been reported
dead, resulting in each man
5-17
6-21 marrying the wife of the other. All
8- 2
meet by chance at a hotel on their
8-23 honeymoons, and after a series of
chases punctuated by gunfire and of
hideouts under the wrong beds, they
6-21 return to their original marital status.
Canciid Microphone
Columbia (No. 1, Series 5) 9 Mins.
Fair. Allen Funt takes his camera
and microphone to the boardwalk at
Asbury Park, N. J., and interviews
a man eating a frozen custard and
poses as a photographer taking
color shots of a Negro couple. The
second sequence has some humor
to it, but the first is almost entirely
devoid of laughs. This issue has to
be classified as one of the weakest
in the series.
Gents in a Jam
Columbia (Three Stooges) 17 Mins.
Fair. For the dyed-in-the-wool
fans of the low comedy antics of
the Three Stooges only, even if there
are plenty of these. This time, the
trio can't pay their rent so they agree
to paint the apartment instead. Of
course, they make shambles of the
place and are only allowed to stay
on when Shemp's wealthy uncle arrives.
But Shemp loses cut on his
possible inheritance when the landlady
discovers the uncle is her childhood
sweetheart.
Hooked cmd Rooked
Columbia (AU-Slar Comedy) 17 Mins.
Good. Two bewhiskered old
codgers, Andy Clyde, who dates
back to the Mack Sennett comedy
days, and Emmett Lynn, comedy relief
in scores of westerns, are teamed
in a mildly amusing two-reeler. The
two veterans are funnier than their
material, which deals with two old
seamen who try to settle down and
marry. They finally escape their
wives and take to the sea again.
Mr. Sho'w Dog
Columbia (World of Sports) 11 Min-s
Good. With commentary by Bill
Stern, sportscaster, this reel brings
the audience on a visit to see the
home life of Storm, the Doberman
pinscher who is king of the show
dog world. Len Carey, his owner,
takes Storm to the Greenwich Show,
where the dog moves through his
breed and class competitions with
no trouble and then wins over four
other dogs for the blue ribbon as
Best of the Show.
Pete Hothead
Columbia (Jolly Frolics) 7 Mins.
Good. This presents a new cartoon
character, a peppery little individual.
In trying to exchange a
parrot for a radio at a department
store he battles with all the help,
even up to the president. He finally
succeeds in getting a radio after
parking the parrot with the president,
and takes it home as a gift
to his wife only to discover she has
just received one. He is returning
to the store at the fadeout.
^
Popalong Popeye
(Popeye Cartoon)
Paramount
T^
Good. This is another
version of how to get the
to eat spinach. To encourq
brood Popeye relates his exfi
on a western ranch where he'
the works because he's a ten
His worst trial is with a bull
spinach v/ins out. At the en(
story Popeye gets on on
bucking horse and has a roui
until the littU darlings eat thi
stuff and rescue him.
The Great Who Doo
(Woody Woodpecker)
Univ.-Int'l
Good. The obstreperous ?
Woodpecker gets mixed up in q
show with good laugh result
drifts over to where Buzz Buzzi
selling "Hadacough" tonic an
bird is drafted to help demon
the medicine. Then he dashft
the tent of the great magician
the buzzard in pursuit. The
winds through the various pore
nalia of the sideshows—to
great confusion.
Jimm-y Dorse'y's Varieti
(Name Band Musical)
Univ.-Int'l 15
GoocL The Jimmy Dorsey na
one of the best known in the
band and recording field on
numerous fans will be deli
with his playing of "Sweet Ge
Brown," "Wimoweh" and "Te:
tion." Red Norvo and His Tri
company him in the latter
Eleanor Russell and Sandy 1
warble "Wimoweh." The short
eludes with a suitably noisy l
tion of "South Rampart St. Par
Riches of the Veld
(The Earth and Its Peopl«*
Univ.-Int'l
Very good. The latest, and o
the best, of the documentary-t
shorts produced by Louis DeB
mont Associates deals with !
Africa's high grassy plateau.
veld has different kinds of soils
climates and produces a varie
fruits and vegetables, but ram
and mining are the chief Indus
This shows an average family
ing in the big city of Johannas
the center of the gold mining
trict. The diamond mines or
Kimberley and gems are sl
being cut and polished there,
shown is Capetown, the sec
where newcomers arrive to seek
fortune in South Africa.
Charm of Life
Picture Films (Art Short) IS I
Good. While this will be bes
predated by students and •
stasis of art, the narration by
Harrison is a selling point one
British actor pokes gentle fun a
French artists of the late I9th
tury. This won an award at
Woodstock Film Festival this
mer. Through the medium of
ous groups of paintings, the st
of life from childhood to death
pictured. Pictura is at 487
Ave., New York City.
10 BOXOFFICE BookinGuide : : October
i

.ovol
Opinions on Current Productions; Exploitips
l
f P fl'fll]] ? f) ?VJ ? LLI ij
iFOR STORY SYNOPSIS ON EACH PICTURE, SEE
REVERSE SIDE)
Limelight F ^r
United Artists (1183) Ml Minutes Rsl. Oct. 23. 52
Charlea Chaplin, whose last now lealuro wa.i 'Monaiour
Vordoux" ol five years ago, gives indisputable proof of his
genius in this aerio-comic feature, which is primarily a tender
emotional drama, although it has many hilarious moments.
It is certain to win critical acclaim in metropolitan centers,
where it will be a "must" for discriminating audiences, as
well as the millions of loyal Chaplin fans. Teenagers, who
his silent slapstick comedies, may
have seen only reissues of
be surprised that Chaplin plays an aging clown in a story
that starts with an attempted suicide and ends in death
Chaplin's dramatic portrayal is masterly and his slapstick
comedy moments will leave audiences weak from laughter
His lengthy list ol credils also include producer, director and
author, as well as composer ol a haunting musical score
and a striking ballet. Claire Bloom gives a touching and
sympathetic performance and Buster Keaton also stands out
Charles Chaplin. Claire Bloom. Sydney Chaplin, Nigel Bruce.
Buster Keaton, Mariorie Bennett, Andre Eglevsky.
'^
i day
The Prisoner of Zenda F '':Z1'^:T
MGM (308) 101 MinulM B«L Nor. '52
Anthony Hopc'.i ''••- '
of Intrigue, romance and
swordplay in a my
Horn ogam has b««n made Into
a stirring picture, ;• '• i • .r. r

. . And
. . Cornel
. . And
. . Charles
FEATURE REVIEWS
Story Synopsis; Adlines for Newspaper and Programs
—
>7
THE STORY:
"The Prisoner of Zenda" (MGM)
Rudolph Rassendyl (Stewart Granger), a Britisher on a
holiday in a small kingdom in southeastern Europe, is persuaded
to pose OS his double, King Rudolph (also played by
Granger), when the latter is drugged on the eve of his coronation
by his half-brother Robert Douglas, who plans to
then proclaim himself regent. Douglas also hopes to marry
Princess Flavia (Deborah Kerr), who is affianced to the king.
The double carries off the coronation ceremony and also falls
in love with the princess, who is unaware of his real identity.
Meanwhile James Mason, in league with Douglas, kidnaps
the real king and learns of the plot. But the Britisher manages
to rescue the king and return him to his throne and to
the princess before he regretfully takes his leave.
CATCHLINES:
Anthony Hope's Stirring Story of Adventure and Romance
in the Kingdom of Zenda . . . Stewart Granger, More Courageous
Than in "King Solomon's Mines," More Dashing Than
in "Scaramouche" ... He Lost a Kingdom but Won a
Princess' Heart.
(7. 19-
8-2.-
THE STORY: "Limelight" (UA)
Charles Chaplin, a fading,' middle-aged and out-of-work
music hall clown, saves Claire Bloom, a discouraged ballet
dancer, from taking her own life. During her convalescence,
he restores her confidence in herself and she returns to the
ballet world, where she scores a great success, after being
shocked out of psychomatic paralysis by Chaplin's necessarily
harsh treatment. The girl falls in love with Sidney
Chaplin, a young composer, but she believes her devotion
to the elderly clown is also love. The clown disappears
from her life but, when she finds him performing in cheap
taverns, she persuades her manager to give a monster benefit
for him. Suffering from a heart condition, Chapim gives
a great comedy performance but collapses and dies as the
curtain falls. The girl goes on to success.
CATCHLINES:
Hilarious Comedy, Touching Drama, Brilliant Dancing
All in One Great Film . Chaplin, Greatest
Comedian of Them All, as the Courageous Music Hall Clown
. . . His First in Five Years—and the Finest Film of His Career.
THE STORY: "The Four Poster" (Col)
The setting is New York, in the bedroom of a comfortable
home, where Rex Harrison brings his bride, Lilli Palmer,
after their wedding in 1897. After the crisis of the wedding
night has been successfully passed, the plot moves forward
a year to the birth of their first child. Later on, after Harrison
has become a successful novelist, Lilli discovers he has been
unfaithful, and restores him to hearth and home. As parents,
they cope with a teenage son growing up, then readjust to
the loss of their boy in World War I. Still later, Lilli hankers
for her freedom, and Harrison woos her back. Finally, after
surmounting other crises, Lilli dies and Harrison is left to
go on alone, surrounded by members of 45 years of marriage.
CATCHLINES:
Here Is a
In an Age Associated With Quick Divorce . . .
Heartwarming Story That Thumps Soundly for Lifetime
Marriage . . . The Double Bed . the Adventures of
the Marital State.
THE STORY:
"Battle Zone" (AA)
John Hodiak, a World War II veteran, reenlists in the
marine corps as a master technical sergeant, combat photographic
division, where he renews acquaintance with
Stephen McNally, an old buddy. McNally has taken Hodiak's
girl, Linda Christian, away from him. The marines and the
Red Cross unit to which Linda is attached are shipped out
to Korea. Hodiak and McNally participate in the drive
toward Yalu and the evacuation from Seoul which occurs
after Red Chinese forces join the North Koreans. McNally
leads a fighting unit behind the Red lines to photograph
military installations, and upon the unit's return Hodiak,
reconciled to the fact that Linda really loves McNally, wishes
her happiness as he and McNally move up with their outfit
for an all-out attack.
CATCHLINES:
It's the First Great Motion Picture to Come
Current Conflict in Korea .
With Thrill-a-Minute Action
Suspense.
Out of the
. . Packed
Vivid and Real .
An Adventure in Authentic
THE STORY:
"Operation Secret" (WB)
Steve Cochran, a foreign car dealer; Karl Maiden, a
Foreign Legion officer, and various other witnesses are
called to a French secret police investigation of charges that
Cornel Wilde killed a fellow underground fighter during World
War II. Cochran's testimony flashes back to the Nazi conquest
of France, when Wilde and Maiden were forced to surrender
but later escaped from prison camp. Wilde joins the U.S.
'Marines and parachutes into Germany where he is aided
In escaping a Nazi trap by Phyllis Thaxter, who poses as a
nun but is actually an underground worker. 'When they
obtain diagrams of a new Nazi jet plane, Cochran forces
them to send the film to Russia, not to England. Miss Thaxter
turns up at the hearing to accuse Cochran of the murder
and Wilde finally enters to clinch the case against him.
CATCHLINES:
The Story That Took Seven Years to Reach Its Stirring
Climaxl . . . Across the Globe and Back on the Hidden Hunt for
a Man Four Nations Had to Find Wilde, as an
.
Undercover U.S. Marine, Is Helped to Freedom by Lovely
Phyllis Thaxter.
THE STORY: "Because of You" (U-I)
Although innocent, Loretta Young serves a prison term
for smuggling when her boy friend, Alex Nicol, inadvertently
incriminates her. Paroled, Loretta gets employment as a
nurses' aide and falls in love with Jeff Chandler, a wounded
jet pilot. They marry, and Jeff goes to work for an aircraft
firm. Loretta has a baby daughter. Then Nicol, out of prison,
appears and forces Loretta to drive him to Mexico, intending
to use her as a pawn in another smuggling racket. When
Nicol is killed in a car accident, a grand jury refuses to
prosecute Loretta, but Jeff leaves her, taking their child with
him. Later, Loretta serves as a nurse in Jeff's home while he
is away, and he is furious when he returns and finds her.
She leaves, but Jeff finally realizes he and the child need
her, and they reconcile.
CATCHLINES:
Her Gaudy Past Came Back ... To Destroy Her Home and
Her Love . to Brand Her as an Unfit Mother . . . It's
a Compelling Story of One Woman's Fight lor Happiness.
THE STORY:
"The Raiders" (U-I)
Exhibitor
Theatre
City
Type Patronage
State
To:
The Exhibitor Has His Say
BOXOFTICE, 825 Van Brunt Blvd., Kansas City 1,
Title
Comment
Company
Mo.
(St (i
7-2(
Morris Ankrum, a California judge in the 1849 gold rush
days before statehood, is the secret head of a band of land
grabbers. His henchmen loot the cabin of Richard Conte,
a prospector, and kill his wife. Swearing revenge, Conte
joins with Richard Martin, scion of an old Spanish family
which has also been robbed by Ankrum, and they stage
a series of robberies, their intention being to bankrupt the
corrupt judge. In the process, Conte learns the identities of
his wife's killers, and while on their trail meets Ankrum's
daughter, Barbara Britton. Conte manages to account for
all the murderers, forces Ankrum to write a confession, and
slays him in self-defense. He is sentenced to hang, but is
released by governmental edict when California becomes a
state.
CATCHLINES:
He Rode the 'Vengeance Trail ... In the Lusty Days of
the California Gold Rush . . . When Brutal Land-Grabbers
And Murdered His Innocent
Robbed Him of His Wealth . . .
Wife.

[
I.
1
Artbur
I
ltd
602
room.
personal
monthly
North
iTS: ISc P"' word, minimum $1.50. cash with copy. Four inaertioiui lor pric* oi Ihra*
''^SING DATE: Monday noon preceding publication data. Send copy and anaw
I
Box Number* to BOXOFFICE, 825 Van Brunt Blvd., Konjiae City 24. Mo.
!L CLfMlOG HOUSf
HELP WANTED
proliclioniti, $80 per onk, Inelud-
huilillor
work. Null Thmtre. Betluny Mo.
Id .\|j|] opir»l'or». ly Uot 1431. B«j Cliy. T«.
~'iiiUd7 Thiuirc munagtr. Must know all v\usa
iatU tuviii tlirilre opcralloo. 8end quallfl-
^a lofdhtr villi rererencM. 11. A. Uinlelt.
If TbMlrr. BtguUi, Tem.
Atrt minagtr. Rxprrlenccd Ninn iiil.s. Ki^ply Rnxofflcp, 4902.
n BUSINESS STIMULATORS
: uith more action, $3.50 thousand cards.
,.tlier games. Novelty Games Co.. 1434
d Ate.. Brooklyn 16. N. Y.
IC lie books available as premiums, giveaways
I ir kiddy shows. I.arge variety, latest newsm
editions. Comics Premium Co., 412B, GreenwBt.,
N. Y. C. Publications for premiums
i>ely) since 1939.
> die-cut cards. 75 or 100 numbers, $3.50
I'reiolum Products, 339 W. 44th St.. New
^. N. Y
.oni printed or plain. (}reatest Show on
'•' Snow Wblte. Seven Dwarfs. Send tor
|i>] and prices. Southern Balloon Co.. Alpine
4 146 Walton St.. Atlanta. Ga.
THEATRICAL PRINTING
- cards, programs, heralds. Photo-Offsei
4lg. Calo SImiv Printing Co. Cato, N. Y.
EQUIPMENT WANTED
used RCA car speakers and 250 junction
Must be In good condition. Starlight Auto
. Box 'J08, Barherlnn. Ohio.
iENERAL EQUIPMENT—NEW
• ybody's buying 'eml Tempered Masonlte
«!e Idlers: 4"— 35c; 8' —50c; 10"—BOc:
"85«: 14"— $1.25 16"— $1.50, any color.
IfVagner. Adler. Bevellte Signs. Dept. C.
Cinema Supply Corp.. 602 W. 52nd St..
"fork 19. Cable Sosoiind.
Jfier bulbs. 15 amp. $4.59: lamphouse ref
'. 20'T, off: replacement parts for Simplex.
i. etc., 20% discount; Stereoptlcons, 600W,
Dept. C, SOS. Cinema Supply Corp.,
52nd St., New Y'ork 19.
iai screen sale while these overstocked fabrand
screens last. 4—9'xI2' @ $36.00;
xl4'5" @ $48.00: 1— 12'9"sl6' @
•: 1— 14'3"xl9' (p> $90 00; 1— 17'x23'
(130.00. All while perforated. Also
111' Silver unperforated, $35.00 Black
oofed diivctyne masking cloth. 36"
@
Dept. C, S.O.S. Cinema Supply Corp., 602
nd St , .New York 19.
10 OFFICE :: October 18, 1952
GENERAL EQUIPMENT— USED |
For salt: Two 7H'lon and three lu tun Typhoon
'
Package TnltA. In excellent rondltlon 400 iipholHtered
chair*, complete 400 Veneer theatre
cli,ilr.i (leneral regHter Simplex llrkel lulling
machine Change muehlne Writr—Wire—Call,
Ultl Ttieatre, Ncwbufgh, NY.
For saU; 'Two Powers maclilnen (complete), HCA
soundhead and eiiulpment. L,una Theatre, Battle
Creek, Iowa.
Orlncolators: Exrellcnt condition. Set up your
own soda- fountain $380. Also electric, circulating
water Coca-Cola cooler. Ttiree-caie to ten-caie
CJipaclty. Prices from $95 to $225. Iliirwood
Theatres. 1806 Ba ltimore. Kansai City 8,_Mo_
Take your time paying for rebuilt. ImproTed
booth outfit, applying your old equipment against
down payment Write for details Kept C. HOR
Cinema Supply Corp
,
10. Cable Sosoiind.
W. 82nd St , New York
Complete theatre, booth. eonccMlon, 800 seats,
fiirnLslilngs, etc. 35c on the dollar, send for list.
Building condemned. In way city viaduct prolect.
Owner. 1 319 Halnler ,Ue . Seattle. Wash.
two Simplex Acme projectors complete with
sound lUiil high Intensity lamiis. $750 FOB
Cleveland. National Tliealru Supply Co.. 2128
Piiyne Ave. Pllotii' Pltospvel l-4tJ13.
$2,500 takes everything. Complete booth equipment:
228 Ideal chairs (cost $12.92 new) and
30 Veneers A. W. Miistlon, Belton, Mo. Phone
2S4.
Complete equipment; 575 chairs. Simplex with
rectifiers, W. E. sound. Best offer. Write for
list, all or part. Davis Theatres. Morganton. N. C.
Complete de luxe equipment: 700 Ileywood-
Wakefleld ch;ilrs. mohair spring edge, upholstered
hacks. 200 .\merlc;in upholstered seats. 25 and
30 ton electric refrigeration system. Western
Electric sound. Rrenkert projectors and lamps.
Excellent carpet and all others. Sell at big
sacrillre. Boxofflee. 4901.
Lost lease, must sell: 1 set of Powers, Weber
soundheads, 1 set Peerless L. I. lamps, 1 Holmes
amplifier and speakers. 1 Burch popcorn machine.
203 cushion bottom scats. 10x12 screen and
1 neon sign. $1,000 or will trade. Bill Hartln.
2SII7 Limmon. Dallas. Tex.
DRIVE-IN THEATRE EQUIPMENT
Drive in to S.O.S. for top values. Underground
cable. $70.00M; complete dual projection/
sound from $1,595 00. In-car speakers. $15.95
pair w/jiinclion box. Available on time. Send
fdr eiiulpment list. Dept. C, S.O.S. Cinema
Siintily Corp., 602 W. 52nd St., New York 19.
Popcorn machines, half price. Wiener. Hamburger.
Sno-Cone. Peanut Roasters, Bun Warmers.
Poppers Supply, 146 Walton St., Atlanta, Ga
STUDIO AND PRODUCTION
EQUIPMENT
Wanta become a producer? Shoot Local Newsreels,
TV Commercials and make Advertising
Tleups with local merchants. Send for Film
Production Equipment Cat.ilog. Dept. C. S.O.S.
Cinema Supply (^orp., 602 W. 52nd St., New
York 19.
rBd attendance with real Hawaiian orchids
•,coU each. Write Klowers of Hawaii. 670 SERVICES, REPAIRING
ayetle Park Place. Los Angeles 5. Calif.
.
Door closers repairing; one-day service. All
IV:a Quiz Shovw—the $1,000 giveaway that's
types repaired. Mall to: Minnesota Fire Extinguisher
Co., Inc., 2476 University Ave., St.
Iginery Place. It's based on Individual still.
dge and ability. Better than bank night
Paul 4, Minn.
k always remains $1,000. Don't let that
•9 a week scare you— that's for the ciis
Write Perry Cus, Boi 8. Umesa, Te.v
POPCORN BOXES
Ike and Stevenson popcorn boxes. Last call!
$8.75 per thousand. National Tlieatre Supply Co.,
2128 Payne Ave., CTeveland. Ohio. Phone:
Pliospect 1-1613.
SIGNS
Easy Way to Paint Signs. Use letter patterns
Avoid sloppy work and wasted time. No experl
ence needed for expert work. Write for free sam
pie.-. John llahn. B-1329. Central Ave.. Chlcai:
51. 111.
POPCORN MACHINES
Popcorn machines, every possible make, at a
fraction of their original cost. Kettles for all
make poppers. Candycorn Ele tVrltc for ILat. Prleexl for quick ^^l*-
Ibcaire EicbaofC Co, Kuu ArU Bldt-. Portland, office, 4II»»
luiU^ good bfltaMi BeS-
Ore.
Pacific Norlliwtit ttmira for nl*. WrIU In
Bowron. aalei manager. Theatre Bain (Div.l,
rred B. Udwlf. Brk . 5711 B Burmlde. Portland
IB, Ore
Caitcrn Oklahoma extra nice family theatre
Owners tbui( lor tbeaire chairs.
Fensln Seating Co., Chicago 6.
Used chairs, guaranteed good. Advise quaoUU
wanted. Photographs mailed with quotation. Fenala
Sealing Co.. Chicago 6.
Seat covers: Sewed combinations, all makes, all
styles. Send your sample for quotation. Fenslo
Seating Co.. Chicago 6.
Patch-0-Seat cement Patching cloth, lolvent.
etc. Fensin Seating Co.. Clilcago 5
Upholstery Fabrics: All kinds. All colon. Send
your sample for matching- Fenstai Seating Co..
Chicago 5.
Tighten loose chairs with Permastone aadior
cement. Fensin Sealing Co . Cblcafo 8.
Many years In the seating boslnesa b year
guarantee. Good used cliairs are not tao plentlfol
but we have the pick. Full upholstered, panel
back and many other styles. We fiimlsh proper
slope or level standards to fit your floor. All
sixes IS to 21-lnch chairs. Our prices are lowest.
Write for exact photo and price. We fiirnLsh parts
for all makes. Send sample. (