lingeriebriefs - California Apparel News

Lingerie
A California Apparel News
Special Section
Spring
Forecast
2009

Lingerie FORECAST2009
2 CALIFORNIA APPAREL NEWS / LINGERIE JULY 2008
BLUSH’s “Naughty Flirt” stretch-satin and lace
strapless baby doll and string-thong set in
confetti ($23.40).
a
CARRIE AMBER COLLECTION’s nylon/spandex
mesh bra ($8) and thong ($5) in shadow lime.
rtistic techniques were a
standout inspiration for lingerie designers
this season as seen in abstract floral
prints, watercolor-like ombré, tie-dyed
treatments and graphic pop-art patterns.
Colors ranged from softly transparent
hues to bright pigments with an overall
mood that is fresh, youthful and
sophisticated.
ON THE COVER: IN BLOOM
by JONQUIL’s polyester “Vie en
Rose” ombré baby doll ($42).
SEXY PANTIES AND NAUGHTY KNICKERS’ yellow silk
chiffon “Flirt” triangle bra ($23.50) and knicker ($17.50).
Sheer Color
Spring’s sweet hues of sunny
yellow, powder pink, cool aqua
and soft lavender have a playfully
sexy twist when paired with ultrasheer
lace, transparent mesh and
airy chiffon fabrics.
MARY GREEN’s crushed silk georgette
tailored chemise ($22.50) and boyshort
($11.50) in iris.
WENDY GLEZ BLACK LABEL’s nylon/Lycra
“Mrs. Robinson” baby-doll chemise and
full lace boyshort in sunshine blush (call
for pricing).
CAROL MALONY’s
silk crinkle-chiffon
“Rainbow Bright”
bra and panty (call
for pricing).
JEZEBEL’s pink-and-blue nylon/spandex mesh
“Lalet” baby doll and panty ($16.80).
FALKE’s nylon/elastane “Lopez”
tights in “Pinkmix” ($29).

ELLE MACPHERSON INTIMATES’
fuchsia-pink polyamide/polyester/
elastane “Pantomime” underwire bra
($28) and bikini brief ($12).
YEMEE’s pink cotton/rayon “Funka–
delic” three-quarter-sleeve dress ($42).
HUIT’s cotton/poly–
amide “Baiser Vole”
soft-cup bra and
shorty in “Liberty”
print (call for pricing).
ONGOSSAMER’s blue nylon mesh “Calypso Garden”
“Bump It Up” bra ($21.10) and bikini ($11).
BUTTERFLIES by CLAIRE PETTIBONE’s
nylon mesh “Harley” camisole ($27) and
low-rise thong ($10).
FALKE’s nylon/
elastane “Wilde”
thigh-high tights in
“Pinkmix” ($29).
Gray Matter
From printed cotton to
whisper-thin lace, gray
lends a sophisticated,
modern touch to a
range of fabrics that
encompass both
romantic lingerie and
easy sleepwear looks.
NINA-V’s green cotton and printed lace bralette ($16)
and boyshort ($14).
Abstract Art
Prints have an artistic
perspective this season
with flowers
formed by brush-
stroke and abstract
nature scenes. Designers
layer prints
on top of textured
lace, mesh or burn-
out knit for added
depth.
LAVANDE SWK’s silk crinkle-chiffon and silk charmeuse/Lycra
“Sophia’s Ribbon Top” baby doll ($74)
and “Emma’s Knicker” ($28) in frost.
HANKY PANKY’s nylon mesh
tie-dyed bralette and thong
(call for pricing), WENDY GLEZ
BLACK LABEL’s silk “Linda”
kimono wrap tunic in sunshine
(call for pricing).
ODD MOLLY’s embroidered gray cotton poplin chemise ($37).
BOUDOIR by ELLE MACPHERSON INTIMATES’ polyamide/polyester/silk/elast–
ane “Boudoir 039” underwire bra ($52) and culotte brief ($22) in deep Orient blue.
WHITE LAUNDRY’s silver “Metallic Chantilly Lace”
and mesh balconette bra and lace hot short (call for pricing).
JULY 2008 CALIFORNIA APPAREL NEWS / LINGERIE 3

Lingerie FORECAST2009
FELINA’s polyester satin camisole with embroidered
band and shorts in sea foam (call for pricing).
ARIANNE’s cream
cotton/viscose/
nylon/polyester/
elastane “Margo”
camisole ($27.50)
and pant ($24).
WHITE
LAUNDRY’s
printed microfiber
and stretch-satin
“Pop” balconette
bra and hot short
in blue “Borderline
Print” (call for
pricing).
4 CALIFORNIA APPAREL NEWS / LINGERIE JULY 2008
LE MYSTÈRE’s nylon/elastane “Isabella Sexy Sheer”
bra ($37.50) and thong ($17) in butter.
Country Living
Country details continue to
inspire lingerie designers,
and this season the look is
mixed with a vintage twist.
Antique lace and striped
textures give dimension to
the prairie palette of buttercup
yellow and cornflower
blue.
Microfiber “Doll Revolution” balconette
bra and low-rise bikini in “Doll Magenta
print” by PUSSYCAT DOLLS by ROBIN
ANTIN … SHHH
Prints of
Pop
A collage of
pop art–inspired
graphics in
vivid, offbeat
colors shows an
edgy, youthful
viewpoint.
MARY GREEN’s porcelain-blue crushed silk georgette
chemise with lace ($33).
LOU’s striped jacquard microfiber “Anémone”
bra ($45) and bikini ($29.25) in “Nacre.”
LUCY B.’s nylon mesh “Kiss ’n’ Tell” soft
bra ($17) and bikini ($14) in comic print.
JEZEBEL’s printed nylon/spandex microfiber and lace
“Animal Attraction” chemise ($19.60) in “Kaleidoscope.”
JANE
WOOLRICH’s
soft peach silk
chiffon chemise
and polyester/
Lurex lace robe
(call for pricing).
WHITE LAUNDRY’s microfiber “Pop”
corset cami and hot short in “Bodacious
Print” (call for pricing).
DIRECTORY
*Please note all prices are wholesale
ARIANNE
(888) 239-8165
BLUSH
(800) 682-5874, Ext. 236
BOUDOIR by ELLE MACPHERSON INTIMATES and
ELLE MACPHERSON INTIMATES
(212) 696-4570, Ext. 16
BUTTERFLIES by CLAIRE PETTIBONE
(323) 634-1929
CAROL MALONY
(310) 230-8072
www.carolmalony.com
CARRIE AMBER COLLECTION
(626) 371-1980
vinh@carrieamber.com
FALKE
(310) 396-3838
FELINA
(818) 727-9100
www.felinausa.com
HANKY PANKY
(212) 725-4996
HUIT
(212) 684-0375
www.huit.com
IN BLOOM by JONQUIL
(310) 516-5900, Ext. 1234
JANE WOOLRICH
(213) 489-3310
JEZEBEL
(818) 727-9100
www.felinausa.com
LAVANDE SWK
(213) 627-3431
LE MYSTÈRE
(877) 637-3624
LOU
(877) 270-2731
LUCY B.
(213) 744-1302
MARY GREEN
(800) 359-7455, Ext.17
NINA-V
(213) 627-3431
ODD MOLLY
(866) 633-9870
ONGOSSAMER
(212) 725-1212
PUSSYCAT DOLLS by ROBIN ANTIN … SHHH
(310) 573-9499
SEXY PANTIES AND NAUGHTY KNICKERS
(714) 596-0265
tina@pacificcoastreps.com
WENDY GLEZ BLACK LABEL
(213) 438-0850
WHITE LAUNDRY
(310) 573-9499
YEMEE
(213) 896-0475
(213) 623-7890
www.yemeeclothing.com
STYLIST: RHEA CORTADO PHOTOGRAPHER: MARKET STREET PRODUCTIONS ART DIRECTOR: DOT WILTZER
MAKEUP: CHANTAL MOORE for CLOUTIER AGENCY HAIR: ERIC SEBBAG for CLOUTIER AGENCY
MODEL: SHARON for FORD MODELS FASHION ASSISTANT: WHITNEY KILLINGSWORTH

lingerienewresources
Shirley of Hollywood Launches
Red Carpet Collection
Shirley of Hollywood didn’t
have to search far for inspiration to
create its Red Carpet Collection to
celebrate its 60th anniversary.
Dana Schlobohm-Walczuk,
the company’s director of design,
started with a drawing of a corset,
which has been the logo of parent
company National Corset Supply
House for more than half a
century.
To help re-create the mood of
the era when Schlobohm-Walczuk’s
grandfather, Herman Schlobohm,
launched the company in 1948, she
studied illustrated catalogs from the
company’s archives and classic films
such as Gentleman Prefer Blondes,
starring Marilyn Monroe and Jane
Russell. Modern construction and
fabrics make the corsets wearable for
today.
“The corsets that the women had
to wear back then were so uncomfortable
and so torture-chamber
looking,” Schlobohm-Walczuk said
of the corset boning made out of
metal and wire that National Corset
Supply House sold in its early days.
“Today, they make the boning
out of spiral wire, so it is a lot
more flexible, lightweight. It still
provides support and shape, but it
moves more with the body.”
National Corset Supply House
was one of the chief suppliers of
notions, bras and corsets to heavy-
PAST AND PRESENT: Director of
Design Dana Schlobohm-Walczuk
studied illustrated catalogs
from the company’s archives for
inspiration.
weights in the industry, such
as Frederick’s of Hollywood,
in the 1960s.
In 1970, National Corset
purchased the name Shirley
of Hollywood from founder Shirley
Haddeau and began manufacturing
lingerie under the Shirley
of Hollywood name. Haddeau was
a longtime customer of National
Corset and a sales manager for
Hollywood Vassarette before
she launched her own line.
For the anniversary Red Carpet
Collection, Schlobohm-Walczuk
piled on the glitz and sparkle.
Velvet flocking and ornate bead-
6 CALIFORNIA APPAREL NEWS / FEBRUARY LINGERIE 1–7, JULY 2008 2008
ANNIVERSARY PARTY: Shirley of
Hollywood’s Red Carpet Collection was
inspired by old Hollywood glamour.
ing embellish corsets, and ostrich
feathers trim the collar and wrists
of a long, black dressing robe.
Wholesale prices range from
$19.75 to $49.75.
Within the Red Carpet Collection
are four limited-edition Marquee
Design styles. Wholesale prices
start at $130 and top off at $375 for
a corset saturated with Swarovski
crystals.
For more information, call (323)
261-0265.—Rhea Cortado
Samantha Chang
Reemerges With
Two New Collections
Lingerie designer Samantha
Chang’s new
mantra for Spring 2009 is
“simple and streamlined.”
After taking a break
for Fall 2008, Chang relaunched
her line with
two separate collections:
Dream by Samantha
Chang and Glimpse.
Since New York–
based Chang started her
eponymous line in 1999,
her romantic lingerie,
loungewear and daywear
designs in a variety of
SWEET DREAMS: Samantha Chang
separated her sleepwear and lingerie
designs into two new collections.
mesh, silks and cotton fabrics have been sold to stores such as Fred
Segal in Santa Monica, Calif.; Lulu’s in Manhattan Beach, Calif.; and
Bergdorf Goodman in New York.
Chang also produces the Boutique Lingerie trade show, held
three times a year in Los Angeles and twice a year in New York and
Las Vegas in partnership with CurvExpo. Chang launched the London
edition of the show last year.
Her Dream by Samantha Chang line focuses solely on cotton/Modal
knit fabrications in soft colors and feminine prints. Lounge pants, tunic
dresses and tops in contemporary cuts are a sophisticated interpretation
of sleepwear and loungewear. “It’s very basic with a twist,” Chang said. “It
should attract people who want above-and-beyond lingerie.”
Her Glimpse lingerie line is composed of lacy bras, panties and underpinning
camisoles.
In conjunction with streamlining the look of her loungewear lines, the
designer reorganized her production flow. Chang previously produced
her lingerie and sleepwear lines in New York, using fabric from Europe.
Now her two new lines will be produced in Europe with European fabrics.
She aims to have the contemporary price points of her new line be
about the same or slightly lower than in past seasons. Retail price points
for Spring 2008 were $45 to $225.
For more information, call (646) 330-5007.—R.C.

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lingerieretail
Looking for the Right Stuff
By Christian M. Chensvold
CONTRIBUTING WRITER
The winding hills of San Francisco are treacherous for
the novice driver. You’re better off being the passenger of
someone with a quick clutch foot and years of experience.
Likewise, fitting the curves of a woman’s body with properly
sized lingerie also requires the advice of a local—in this
case, the owners of four of San Francisco’s leading independent
boutiques for lacy underthings.
Specializing in service and selection, the owners of Toujours,
My Boudoir, Dollhouse Bettie and Alla Prima
are finding that the American woman is gradually taking
on a more European sensibility, seeking a middle ground
between underwear with everyday practicality and put-it-onthen-rip-it-off
anniversary costumes.
And with a growing sense of lingerie-as-fashion fueled by
seasonal novelties, these niche-driven retailers say business
stays comfortable and supportive all day long.
8 CALIFORNIA APPAREL NEWS / LINGERIE JULY 2008
Remember the good old days of the Internet, say four
years ago? Michelle Athanasiades does. Pursuing a master’s
degree in theater performance at the time, Athanasiades
dropped out and began liquidating her large vintage lingerie
and costume collection on eBay. She replenished her wares
by acquiring dead stock and soon had up to 500 items on
eBay at any given time. “At that time, the eBay market was
very active,” she said. “Now it’s not as vibrant as it used to
be. I think the market got watered down because so many
people jumped on the bandwagon.”
So in March 2007, Athanasiades opened a bricks-andmortar
retail store, Dollhouse Bettie, on San Francisco’s
shop-laden Haight Street. Her merchandise is 70 percent
new and 30 percent vintage and includes such lines as Lejaby,
ID Sarrieri, Letters of Marque and Rago.
Whether old or new, all the designs share a classic look
Dollhouse Bettie
from the ’30s to ’50s that appeals equally to a mainstream
and retro shopper. “The thing that stands out with the vintage
pieces is that they’re classics,”
Athanasiades said. “If you
put them beside new items, they
share something about their elegance
and form. There’s no reason
to reinvent the wheel.”
Women love them, she said,
because the shapes are flattering.
Dollhouse Bettie’s prices
start at $15 for a panty to $250 for
a Victorian-style bloomer for the
Toujours
My Boudoir
burlesque crowd. Five hundred
dollars gets you a two-piece deadstock
nightgown and peignoir
from the 1930s.
Some of the vintage items are
used, but Athanasiades does not
sell used underwear because that
would be icky. “We draw the line
there,” she said. “The only vintage
panties are dead stock.”
Dollhouse Bettie’s customers
have grown increasingly sophisticated
in what they want from
their unmentionables. “American
women are starting to get more
of a European sensibility about
their lingerie in the sense that it’s
not just for function but also the
feeling you get from wearing it,”
Athanasiades said.
And business has remained

Alla Prima
brisk this year thanks to her unwavering commitment to
the Bettie Page look. “The most important thing is to stay
true to your aesthetic,” Athanasiades
said. “When you try to please
too many people, you lose focus,
and that will dilute your customer
base.”
And although she abandoned
her eBay store for a retail storefront,
the Internet still remains
good to her. Without even trying,
Dollhouse Bettie is the numbertwo
Google search result for the
terms “vintage lingerie.”
Alla Prima has made only moderate
efforts to sell online because
lingerie fit can sometimes only be
accomplished by trying on items
and getting the advice of a savvy
staff. “We’re all about fit, and it’s
hard to do that on a Web site,”
said owner Yolaida Duran. “We’re
fitters, so that’s what we’ve always
done. Long before people became
aware of fit, we were struggling to
get women in the right size bra,
as they were fighting us tooth and
nail.”
Most women choose bras that
are too big in the band and too
small in the cup, she says. The
result is uncomfortable, doesn’t
provide support and “looks horrible,”
according to Duran. “It
does absolutely nothing for the
silhouette,” she said.
Alla Prima opened in 1998 in the
North Beach neighborhood, adding
a second store in Hayes Valley
a year later. The high-end shop is
focused on European brands such
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as La Perla, Eres, Andres Sarda, Dolce & Gabbana and
Prima Donna. Prices run from $90 to $425 for bras alone.
Duran agrees that the American consumer is looking for
more than just practicality. “Overall, the American woman
has come a long way with lingerie, from the basic nude or
white bra to seeing lingerie as part of fashion,” she said. “So
they’re shopping the same way they do for ready-to-wear.
Women shop seasonally and look for the colors and trends
of the season.”
A black satin set by La Perla features a bra with a bow
in the back that women are wearing with backless dresses
that show off the bow. “Women are much more open to experimenting
now and making lingerie a fashion statement,”
Duran said.
In Pacific Heights, two boutiques are dedicated to giving
shoppers’ skin a French kiss.
Toujours owner Beverly Weinkauf was inspired by the
tiny lingerie shops she saw in Paris; her store, founded in
1986, is only 350 square feet. That makes careful buying a
necessity, and Weinkauf remains focused exclusively on
French-style lingerie made by small designers with an attention
to detail. And whereas other shops are more willing to
GB
THE GERRY BUILDING
We’re back.
The GERRY BUILDING is back, offering great deals and long-term leases for
apparel showrooms. And sweetening the deal we have exciting plans to expand
and upgrade the lobby, redo the street front and make our rooftop available for
private parties, new line showings, designer shows and more.
Come join us as we bring The GERRY BUILDING back to its glory!
Temporary space is available for the upcoming markets: August 8–12 and
October 17–21.
For leasing information contact mary@gerrybuilding.com or call (213) 228-1988.
embrace the looks of the season, Weinkauf keeps everything
classic. “Toujours means ‘always,’ and my vision was to have
lingerie that would stand the test of time and have a quality
that’s not going to wear out,” she said.
“Classic” means a judicious use of lace rather than a
plethora. Featured lines include Chantelle Thomas, Simone
Pérèle and Bay Area–based Underwriters. Prices
run from $18 for a thong to $398 for a bra set.
At My Boudoir, customers are encouraged to try a lacy
alternative to the ubiquitous “T-shirt bra”: the “smooth,
ugly, molded bra worn under a T-shirt,” said owner Geraldine
Nuval.
A lingerie maven since the age of 16, when she took a
part-time job at Victoria’s Secret, Nuval carries bras exclusively
from Europe, though camisoles and other items
come from American designers. Top lines include Aubade,
Cosabella and ID Sarrieri.
My Boudoir still carries a small selection of “T-shirt bras”
because that’s what many women are looking for. “But then
we tell them that lacy bras still lay flat. In Europe it’s understood
that you wear a pretty bra under everything, not an
ugly molded nude bra.” ■
Agave Denimsmith � Akademiks � Baby Phat & Phat Farm Footwear � Body Showroom/ The T Room � Calvin Klein Accessories � Calvin Klein Jeans �
Carole Hochman Design Group � Caste � Color Blind � Creative Recreation Showroom � Cris Showroom � Cynthia Adams/CDS Corp. � GGSI �
Gsus Sindustries � Jennie Nielsen Showroom / Ellusions � Larry Hansel Clothing, LLC � Level 7 Showroom � Level 99 � Levi’s Capital E Clothing �
Mavi Jeans Showroom � MiMi Chica � Philip E. Goetz Company, LLC � RTR Packaging � The GCA Showroom � Vision Sales
910 SOUTH LOS ANGELES STREET. LOS ANGELES. CALIFORNIA 90015
JULY 2008 CALIFORNIA APPAREL NEWS / LINGERIE 9

10 CALIFORNIA APPAREL NEWS / LINGERIE JULY 2008
lingeriebriefs
Biatta Intimates, a manufacturer of
contemporary and junior daywear,
sleepwear, and panties, is pleased to
announce the addition of Karen Nobler
as an in-house
account executive.
A 25-year
veteran of
the industry,
Nobler brings
a wealth of
experience
and knowledge
in all areas
of sales and
merchandising.
She will also work with Susan Feldman,
Senior VP of Sales and Merchandising,
on private label product development.
By bringing sales in house, Biatta adds
a higher level of service and support to
its valued customers. In the coming year,
the company will launch its plus size
daywear, panty, and sleepwear collection,
contemporary fashion shapewear,
and extension into loungewear.
.....
Buhler Quality Yarns Corp. is a leading
supplier of the highest quality yarns to
the apparel industry in the Americas. The
company focuses on quality from the fiber
forward and offers excellent customer
service. Its fiber partners are also best
in class; they include J.G. Boswell Co.
Supima®, Lenzing MicroModal®, and
Outlast Viscose. For a listing of Buhler’s
yarn offerings, please visit http://aapnetwork.pbwiki.com/Buhler+Quality+Yarns.
.....
In four seasons, Curvexpo, Inc. has
led CurveNV in Las Vegas to become
the sole independent show on the west
coast dedicated to lingerie and swimwear,
while CurveNY in New York, together
with Boutique Lingerie, is the largest
exhibit space filled with high-profile
brands on the east coast. CurveNY will
present more than 200 brands of Spring/
Summer 2009 lingerie and swimwear
collections at the Javits Convention
Center (Aug. 3–5), and CurveNV returns
to the Venetian Hotel (Aug. 25–27) with
triple its exhibit space for more than 200
brands as well. Learn more, register, and
book appointments at www.curvexpo.
com.
.....
The Gerry Building is a meticulously
redeveloped historic showroom building
in the heart of the Los Angeles Fashion
District. Eight
floors of fashion,
12,000 square
feet each, contain
suites ranging
from 1,100
to 5,000 square
Gerry
Building
Biatta
Intimates
feet. The 5th
floor is dedicated
exclusively to
Intimate Apparel.
Building features include two passenger
elevators, one freight elevator with loading
dock access, dramatic 9-foot high
glass frontage in every showroom, high
speed data and telephone lines, and
rooftop availability for parties and show-
ings. Great deals on long term leases
and temporary space during markets
are now available. For details, visit www.
gerrybuilding.com.
.....
Go Softwear, one of the first fashion
forward men’s underwear lines, features
vibrant colors, prints, and styles with a
contoured European
fit. The company introduced
the top-selling
low rise brief inspired
by the low rise jeans
trend. Go Softwear designs
and manufactures
all production in Los
Angeles, including a
swimwear collection, its
American Jock workout/gym
wear collec-
tion, and its new Go
Natural eco-friendly
collection of organic
cotton and hemp men’s and women’s
underwear. In August, Go Natural will
launch at Project Las Vegas and will also
be featured in the sixth annual National
Underwear Day® in Times Square. Visit
www.gosoftwear.com.
.....
Lingerie Americas in New York (Aug.
3–5) and Las Vegas (Aug. 25–27) will
showcase many of the best brands and
newest trends in intimate apparel and
swimwear as well as runway shows and
educational seminars. The New York
edition will feature 200 brands including
Ed Hardy Intimates, Badgley Mischka,
Harlequin, Huit, New Balance, and Panache.
In Las Vegas, MAGIC will be held
over a 3-day period instead of its usual
4-day format for the first time; thus, the
second edition of Lingerie Americas at
WWDMAGIC will follow suit. For information
and registration, visit www.lingerieamericas.com.
.....
The world of Lucy B exists suspended
in the timeless nostalgia of yesteryear.
Inspired by the
pin-ups and
glamour girls of
the 1940’s and
1950’s, founder
Michelle Landry
believes that every
woman needs
a drawer full of
fabulous, foxy
underthings. Lucy
B is dedicated to
making quality,
distinctly playful,
comfortable, af-
fordable, fabulous fitting lingerie. Proudly
made in America, the collection has become
a favorite of fashion forward and
fashion backward women everywhere—
from the girl next door to the silver
screen starlet. Visit www.lucyb.com.
.....
Montelle Intimates is pleased to announce
the launch of a sensual and sophisticatedcollection
for Fall/Winter
2008. Montelle’s
classic groupings
have been updated
with subtle
lace touches and
styles reminiscent
of boudoir
glamour. The
eco-friendly fabric
Tencel, which was
a tremendous
Lucy B
Go Softwear
Montelle
Intimates

hit last season, has returned with an
updated geometrical lace. The signature
bra collection is the ultimate in affordable
luxury with emphasis on fit, contour, and
profile to make customers look beautiful.
Montelle will be exhibiting at both CurveNV
and CurveNY in August. Visit www.
montelle.ca.
.....
With a unique combination of benefits
that customers value and attributes that
designers and manufacturers desire in a
single fiber, renewably sourced Sorona®
is the most recent fiber-grade polymer
from DuPont with revolutionary potential
in the creation of fibers and fabrics. In
addition to a marketable environmental
story, Sorona® provides uncompromised
performance and inspires unprecedented
freedom of design. Fabrics made with
Sorona® are versatile and adaptable to a
wide range of applications and end-uses,
including intimates and sleepwear. Visit
www.sorona.dupont.com.
.....
Zovo, which got its start as a retail company
in Seattle, launched its wholesale
business in January 2007 with a collection
of intimate apparel and loungewear
targeting the affluent baby-boomer market
and made immediate inroads with
independent lingerie stores and high-end
specialty boutiques nationally. The line
features 100% mercerized cotton fabrications
imported from Europe for its underpinnings
groups offered as a year-round,
in-stock program. Other 100% natural
Zovo yarn fabrications
include silk and
cashmere in luxurious
sleepwear
and loungewear.
Recently hired
Head Designer/
Director of Design
and Development
Jean Marie Benz
will continue to
expand the intimates
platform
while broadening
the Zovo brand into the women’s contemporary
ready-to-wear market.
Lingerie
A California Apparel News
Special Section
Spring
Forecast
2009
This listing is provided as a free service to
our advertisers. We regret that we cannot
be responsible for any errors or omissions
within Lingerie Briefs.
JULY 2008 CALIFORNIA APPAREL NEWS / LINGERIE 11

Quality in every
single fiber.
US Supima Ringspun Our yarn spun from finest, extra long staple Supima ® -cotton allows for an
outstanding fabric appearance, softness, drape and color brilliance. Top yarn quality will guarantee
an excellent performance in subsequent processing.
US Supima Micro Modal Silky sheen, softness, high water absorbency and breath-ability are
typical characteristics of our luxurious blend. In perfect combination, combed Supima ® -cotton and
Lenzing Micro Modal create an exceptional look and comfort.
US Modal Micro An incredible softness with a cool hand feel, the ability for deep color intake and
an outstanding drapeabiltiy are characteristics that make textiles from this yarn an incomparable experience.
Micro Modal, a cellulose fiber formed from beech wood, is very gentle and soothing to the skin.
Buhler Quality Yarns Corp.
1881 Athens Hwy/PO BOX 506
Jefferson, GA 30549
USA
Phone: (706) 367 9834
Fax: (706) 367 9837
e-mail: sales@buhleryarns.com
internet: www.buhleryarns.com