Boxoffice-June.25.1955

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I
MOTION ricruti
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JUNE 25. 1955 f
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•
BoxoffiCE^":
/he Tuue e^ 'ine m&toefv lictuM yncLdAu
VOTE FOR
THI BIST
or THI TIAII
EVERYBODY VOTES
THE FIRST POPULAR NATIONAL MOVIE POLU
von FOR
THI SIST
niFO*MANCI
OF THI TUI
BT AN ACTOm
THI >IST
^PHFOIMANCI
OF THI TIAl
IT AN ACTRISSI
iilCTtON HAY
StMtfS
MOST
I
PVOMISINO
1 flMAU
PIDSONAIUTI
.iji^-
YOU Vote For
Exhibitor campaign books and promotional
material for COMPO's
"Audience Awards" poll were distributed
nationally this week. Hundreds
of theatres have already
pledged participation. Shown here
is typical ad available for exhibi-
von FOR
THI *40ST
P80MUIN0
MfW MAU
PtfiSONALfTTI
Ballots available in the lobby ol this
theatre
tor use . . . Story on page 14.
MGM to
Produce
Television
Show
Page 8
lONAL EXECUTIVE EDITION
Ihi SkIiwiI Kwi I'm*! of All taillo

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THROW AWAY TH/
CRYING TOWEL!
^aiKiM?-- 1^
\)%
One of t
---^^3 est Pi •j--------
INTERRUPTED MELOD
Awaits Your Showmanship Presentation
The Public Which Has Heard So Much About

!
A RARE
OPPORTUNITY
"INTERRUPTED MELODY" has unquestionably
received the greatest advance praise of any
picture in years. When a production of this
rare calibre is preceded by such enthusiastic
penetration, it is indeed a rich opportunity for
live-wire showmanship. Here, for instance, is
just part of the acclaim:
'Tictureof the Week" -LIFE
• ^Ticture of the
Month"- REDBOOK-'Ticture of the Month"
-COSMOPOLITAN • Nationwide TV presentation
on "THIS IS YOUR LIFE" • Praise
from nationally syndicated columnists: "One of the
screen's great movies"— Lowe/Zcz Parsons '^"^K wonderful
love story'' — Hedda Hopper
motion picture'— Sheilah Graham
promoted in a giant M-G-M campaign.
• "A great
• Advertised and
Until you see this enthralling picture for yourself
you cannot know the entertainment thrill
Trade Raves:
tbportiinity"
-Boxoffice
Xgroii 'Seiei! BriJes'"
—Showmen's Trade Review
— M. P. Herald
\entertui>imein"
vice appeal"
— Hollywood Reporter
\ience approval" — Film Daily
\ffice potential"
— Daily Variety
that awaits your patrons.
With ''Blackboard Jungle" continuing its meteoric
box-office career, with 'Tove Me Or Leave Me"
packing theatres everywhere, M-G-M is indeed
happy to add another outstanding entertainment
to the screens of America.
in Magnetic Stereophonic, Perspecta
leoptionic or 1-Ctiannel
Sound)
Hai/e you iiiaileJ your Audience Awards Nominations?

THIS
HE Story oif
FILMED IN EGYPT BY Tt^ L(
WEEK
IN LA.
NEXT
WEEK
VAULT OF THE ANCIENT
SPACEBOAT! Tense scene
in gripping story reveals
the mystic and secret rites
attending the launching
of the strange craft which
was recently unearthed
by archeologists.
^»ss
THE
LAND!
l\|ellifer was her namc-and wickedness
her weapon! And even as her mighty
Pharaoh was building The Great Pyramid,
giant stone by stone - her treachery was
tearing him down, violent kiss by kiss!
.lii|VKINS*M
Written byWiliam byWifiam Faulkner- Harry Kurnitz
Harold Jack Bloom
A Contineht;at' Company Ltd. Production

:.EXISMlNOTIS
8 aOWARD HAWKS
'
lERBROS.. ^
\msms^m-
Music composed and conducted by
Academy Award Winner
DIMITRt TIOMKIN
HOLLYm
who iment to the land of the Nile
and lJ||tHḷiil| |[1wunting melody!
00
'^^PORTEff^
ever put
soon
on seeing
and
3raohs\
mean
conside,
actually
the
''^d
'of the makes
all
Oriffi
time most
ith]
look
ter!"
like a

Now Playing
LOEWS STATE, N.Y.
Next Attraction
probably starts
XMAS
DAY!

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City:
S
"
.
.Monaging
;
—
p^i^ oZ-t/ieT/ldtamricttMe //iduSt^
EATIONAL FILM WEEKLY
gb
ed in Nine Sectional Editions
"
:
H L Y E N
'hief and Publisher
s)n M MERSEREAU.Associote
iblishcr & General Manager
^EM JERAULD Editor
TH^ COHEN. .Executive Editor
S£ HLYEN. Editor
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kHPEAR Western Editor
ATCHER. .Equipment Editor
RF SCHLOZMAN. Business Mgr.
Oi ishpil Every Saturdoy by
- -i A.TED PUBLICATIONS
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Telephone Cllestnnt 7777.
Offices: 45 Rockefeller Plaza, New
Y. Donald M. Merserean.
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ffices: Editorial—920 No. Mlehl-
Cliicago 11. 111., Fr.inces B.
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ertislng—672
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in Office: Al Goldsmith. 1305
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Sara Young. 415 Third SI.. N.W.
lEIlN THEATRE Section is inthe
first issue of each month.
Paul .tones. The Constitution.
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: George Browning. Stanley Thea.
am: Eddie Badger. Tlie News.
(Ranees Harding. Uh. 2-9305.
Charles Taylor. 421 Pearl SI.
Annie Mae Williams. ED 2-1254.
Lillian Lazarus. 1746 Carrahen
rank Bradley. 2008A .lackson.
Rose. 1645 LaF.iyelle
iss Schoch, Register-Tribune.
11. F. Reves. Fox Theatre Bldg.
Corbin Patrick. The Star,
le: Robert Cornwell, 323 E. Bay.
Null Adams. 707 Spring St.
itiy Harwood. 66 S. Hibiscus,
lis: Les Rees. 2123 Fremont So.
j; Wm. Nichol. 618 W. Greenfield.
Walter Iludar. The Register.
L. Dwyer. 8818 Prltchard I'l.
City: Polly Trindle. 1316 Broadace.
rving Baker. 911 N. 51st St.
lia: Norman Shlgon. 5363 Berk.
R. P. Klingensmith. 516 .le.an-
Wiikinsburg. Churchill 1-2809.
Ore.: Arnold Marks. Journal,
nave Barrett. 5149 Rosa.
H. Pearson, Deseret News.
nio: I,. Ketner. CA. 3-7266.
i: Gail Lipman. 287-281 h
kvllne 1-4355: Advertising: Jerry
ivard Bldg., Ytl 6-2522
lave Ballard. 1303 Campus Pk«y.
Sara Young. 20th-Fox.
In
Canada
The Herald. Myron Laka.
300 Lemoyne St.. Room 12.
.arnrheile.
116 Prince Edward. W. McNiilly.
1675 Bayview Ave.. Willowdalc.
7. Cladish.
Lyric Theatre Bldg.. Jack nroy.
282 Rupcrtsland, Ben Summers,
Audit Bureau of Circulations
s Second Class matter at Post
insas City. Mo. Sectional Edition.
year: Nalional Edition. $7.50.
2 5, 19 5 5
No. 9
DRIVE-IN THEATRE WEEK
SN THE short period of four years
lliat it has been in o|)eratioii, Texas COMPO has
l)uih an enviabh' reputalion for serving the in-
(lustrv. The exliihilor lias an aiiimdancc of respect
for Texas COMI'O. not only for the leadint; role
played in many important national and state
public relations projects, but also for the many
campaigns that have been created and developed
by them for the industry's benefit and. particularly,
beneficial to the exhibitor.
The current campaign of "Drive-In Theatre
Week"—August 26 through September 1
undertaken by Texas COMPO at the instance
of drive-in theatre owners and operators throughout
the country, should be of interest to all segments
of the industry.
The very purpose is an extremely laudable
one, i.e., to double the average weekly attendance
and gross business of all participating drive-in
theatres. To achieve this, participants are urged
to show only top product during the celebration
week.
The basic structure of the drive-in theatre is
sound, inasmuch as there are now approximately
4.125 in operation, playing to an average weekly
attendance of 11 million. To double the attendance
would bring many new patrons that do not
attend conventional or drive-in theatres, and it is
reasonable to exjiect that a substantial percentage
of new patrons attained during "Drive-In Theatre
Week" will become regular drive-in theatre
customers.
In addition to inviting the cooperation of the
distributors to make their best films, whether
new or old. available for the occasion, Texas
COMPO hopes to include concessions vendors in
the campaign, as this could add immeasurably to
its
success.
"Drive-In Theatre Week," celebrating the 22nd
anniversary of the first drive-in theatre, is designed,
not only to stimulate a vast new audience
but, also to recognize the drive-in theatre as an
essential part of the motion picture industry and
an integral part of the community.
U-l
shows 'Em
Universal-International has launched an extensive
"sneak preview" plan for the promotion
of "The Private War of Major Benson." Such
screenings, some of which already have taken
place, are scheduled for theatres in every exchange
center and key city and community leaders
in all walks of life are to be invited. The
purpose is to generate the enthusiastic interest
and word-of-moufh, such as resulted from initial
showings of this kind. Exhibitors also are being
invited, because it is feh that they, too. will
become enthused over the jiossibilities of this
picture after seeing it.
In "Major Benson" U-I has a picture of ex-
(•e|)li()iKil entertainment values, a heart-warming,
delightful, rib-tickling story. It is an answer to
the demands for wholesome films—and comedy
—so often made by people within and without
the industry. Seeing it should convert many a
persistent complainer into a movie booster.
The comprehensive preview jtrogram which
iiiversal has undertaken, should achieve a widespread
I
penetration and create a substantial
"want-to-see" audience among a vast segment
of the V. S. population. This method of "making
audiences," as it were, for worthy |)ictuies is
highly conmiendable. It should be utilized with
greater frequency, not only at the instance of
|)roducers and distributors, but by exhibitors,
as well. Widespread "sampling" of good pictures
can greatly assist the industry in its efforts to
re-instill
the moviegoing habit.
• *
Your Help Needed
Members of the industry, in all of its branches,
have done an excellent job in giving supjtort to
the Will Rogers Memorial Hospital through personal
contributions. The annual Christmas Salute
has been an important means through which
funds have been raised within the industry. However,
to enable the hospital to increase the percentage
of cures among tubercular patients, more
money is needed. For this purj)ose—and to obtain
the necessary help from outside the industry
—exhibitors are asked to set aside at least one
day during the week of August 15, 1955, to take
up audience collections.
It is only about six weeks to that date, so we
cannot urge too strongly that exhibitors, who
wish to participate in aiding this fine humanitarian
cause, write at once to Si Fabian, Stanley-
Warner Corp., 1585 Broadway, New York, 36,
N. Y. and pledge their cooperation.
Short-Sighted
Strange things certainly do happen in this business!
In the face of industry-wide acknowledgment
of the great need to restore and cultivate
the moviegoing habit among children, "opportunism"
again raises its ugly head. Not content
with being able to pack 'em in with Walt Disney's
"Davy Crockett. King of the Wild Frontier,"
which has been doing great business everywhere
it has been shown, some theatres are raising child
ticket prices to 50c. in many cases at least double
the regular price. A check reveals that this jiolicy
was not "required" by the producer, but instituted
by the exhibitors themselves.
(X- M£^

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MGM TO WET ITS FEET IN TV;
SIGNS FOR WEEKLY ABC SHOW
Half-Hour Parade to Have
Buildup for Forthcoming
Films; No Details Given
NEW YORK — Metro-Goldwyn-Mayer
has decided to go into the television field
by staging a weekly half-hour program
entitled "The MGM Parade." It will start
in the fall and will go out over the American
Broadcasting Co. network. Nicholas
M. Schenck, president of Loew's, Inc., made
the announcement Wednesday (22i.
TO SERVE EXHIBITORS. TOO
"Here at MGM," Schenck said, "we have
made a study of television and have in mind
the point of view of motion picture exhibitors.
We are now evolving a type of program
which will be good popular entertainment
and will serve the mutual interests of our
customers and ourselves. A portion of 'The
MGM Parade' will be devoted to information
about the studio's forthcoming pictures to
be played exclusively in motion picture theatres."
Leonard H. Goldenson, president of American
Broadcasting-Paramount Theatres, Inc..
made this
comment:
"Tlie entrance of MGM into television
marks an advance in the motion picture as
well as the television industry. MGM will
bring to television, I am sure, an outstanding
program consistent with its reputation. By
devoting a portion of each program to exciting
behind-the-scenes stories on forthcoming
MGM pictures, the public's interest will be
stimulated to see these pictures in motion
picture theatres. We are looking forward
with enthusiasm to the advent of MGM on
the ABC-TV network."
MGM is the last of the major producer-s
to make a tieup with television. Instead of
going in for production of films for use on
week period. ABC has an option for renewal
of the agreement for a longer period under
certain conditions.
GOOD FILM RELATIONSHIP
TV it will use material already filmed for
presentation on its own program.
The contract calls for programs for a 44-
ABC has had very profitable experiences
with film companies in strengthening its program
lineup. It owns "Disneyland" jointly
with Walt Disney and .soon will present
"Mickey Mouse Club." The Davy Crockett
featm-e already has become a classic. This
is a TV-film tieup in reverse. The air program
resulted in the creation of the film.
ABC also will have "Warner Bros. Presents,"
a full-hour feature that will start in the fall.
The time schedule has not been worked
out, but the MGM program could go on
Wednesdays. The Walt Disney show is carried
Wednesdays from 7:30 to 8:30. The Warner
program will
be presented Tuesday evenings.
No feature films are to be used on the
MGM program. There will be a master of
ceremonies and the company's large block of
shorts will probably be used in putting the
program material together.
Give Managers Complete
Autonomy, Asks Kirsch
CHICAGO—Recommendation that distributing
companies grant broad and complete
local autonomy to branch managers in their
dealings with exhibitors on all film matters
was unanimously approved by the board of
directors of Allied Theatres of Illinois, after
the suggestion of its president. Jack Kirsch.
It is believed that the proposal will help alleviate
some of the tensions between exhibition
and distribution. Kirsch made the following
statement.
"Based on our experience in Chicago, I
firmly believe that one of the principal ingredients
for bringing about smoother exhibitor-distributor
relations would be the granting
of local autonomy to branch managers in
dealing with their theatre customers. And
when I speak of local autonomy, I mean very
broad and complete authority—and all that
this implies—being given to the branch sales
head in permitting him to formulate a local
sales policy on all film deals, designate allocations,
handle adjustments and disputes, etc.
"The branch manager, being more familiar
New Mexico Ass'n Puts
$1,000 in EFFG Stock
Santa Fe—The New Mexico Theatre
Ass'n has subscribed to $1,000 in stock in
the Exliibitors Film Financing Group, and
is urging individual members to pledge
additional funds as personal investments.
The association is the first exhibitor
group to invest in EFFG, which aims at
stimulating independent production.
Nathan Greer, newly elected president
of the association, said the action was
taken at the convention held last week.
The stock will be held by the association,
and any dividends eventually earned by
the stock will probably be used for association
functions, Greer said, although
this has not been discussed by the membership.
The New Mexico theatremen also went
on record as favoring one national exhibitor
organization, and so expressed
themselves in a letter sent to E. D. Martin,
president of TOA, with which the state
association is affiliated.
Louis Higdon, president of Mid- Central
Theatres, Manhattan, Kas., recommended
that such a step be taken in an address at
the convention. He also advised exhibitors
that the industry would be a lot better
off if exhibitors spent more time
selling tickets and less time complaining
about business.
with the accounts he deals with than thJ*"'
home office sales departments, is in a bettej*'"'
position to determine the kind of film term^J""
to be asked of his local customers. At pres^ **''''
ent, the home offices fix the terms unde] '^
which a picture is to be sold without due re ,•"
gard to economic conditions and other clrP*^,
cumstances surrounding a particular exchange) *"''
area so that In the final analysis there 1','*
no room left for any degree of bargaining all
liSl
IllOlV
all between buyer and seller. When sucn:
hard and fast terms are set by the hom^*
office, without consideration to the ability o\f^ '
exhibitors to pay, the natural tendency of th^^"'
exhibitor is to resist these terms, which rdf'"'
suits in a very strained relationship betweeir* *''
buyer and seller.
i* '
"It is my opinion that each film companP"*
has a great monetary investment in itpW
branch managers but does not back up thijr"*'
investment commensurate with the kinl''"""''
of authority each manager should have if^
he is to measure up to his actual and re*' ^
responsibilities. Granting local autonomj^f'
would place the branch manager in a poslticMf""'"*
of greater trust and responsibility. If he isn F*
worthy of this authority then he isn't wortbl' ""(
of the position he holds. '* I'li
"I sincerely recommend to the general sale "P'oi
managers that they give this matter carefi *r
consideration. Such a change of policy ncl^-'nn
only would lessen the prevailing tension b«j*PW
tween organized exhibition and distributioiNi*
but would eliminate many of the serious traci''*tlii
problems now confronting our industry, boti*)' pi
on a local and national level. Ulieisof
"There are many misunderstandings b( * in tt
tween buyer and seller which could be rtJWacy."
solved through the granting of such loci! MTV
autonomy and thereby avoid the ill feelirtenm
in exhibition which is so very evident tode ' Mcess
and which. If not seriously heeded by dy^ertha
tribution, can result in a further deterionj ««'
tion of exhibitor-distributor relations.
"Of course, such grant of authority to ti
branch offices should provide that nothir
therein contained shall authorize any sali (TV,
representative to withhold from any exhlb
tor the benefits of any commitments ma*
by the home offices to the Allied-TOA Joi) 'tetoot
Committee.
«set
"This is far from a panacea for .solving f teat of
of the problems of our industry, but if glvf
a reasonable opportunity to succeed it cou If stattn
bring about a new and constructive era in tl
field of exhibitor-distributor relations
Wolriii
''^Pijte
Will Build in England
LONDON—Plans for building a theatre
Plymouth to insure Cinemascope represent]
*'9,
tion of 20th Century-Pox product, are und
discussion. Permission has been given by tj
Plymouth City Reconstruction Commisslon)t:j,j.
Pi
8
BOXOFFICE
l^OFTicE

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jlanation
. toll
. i asked
.
ct
. .
^.XHIBITOR
FOR 'A/0
'Jhocked' That Producers
iled No Statement
Vith the FCC
WASHINGTON—Tiueman T. Rembusch
id Alfred Starr, co-chairmen of the Comittee
Against Pay-As-You-See TV. have
ited with "shocked surprise" that motion
ctuie producers and the Motion Picture
,s n of America have filed no statement
TV with the Federal Communlca-
,)ns Commission.
'This silence on the pai't of production is
our opinion utterly fantastic," they said,
iKt all exhibitors are entitled to have an
of the reasons why production
s I hosen to remain silent."
liLLOWS POLICY MEETING
?he statement was made after a two-day
Ieting on policy at the offices of Cohn &
jks. It was issued to "motion picture pubiitions
only."
:"he statement said "one inescapable coni
siun which exhibitors may draw is that
1 amount Pictures dominates the MPAA,"
for a statement as to whether that
^ I rue or not. An MPAA spokesman said
1 attitude was clearly known to Rembusch
ii i Starr and that there would be no comrnt.
Eric Johnston, president, had pre-
V u.sly come out for toll TV.
liriibusch and Starr discussed VistaVision,
i amount screen process, "an innovation
t t cannot be duplicated on the television
t e," and other limitations inherent in tele-
V on projection. They added that the sole
i: Mbility of financial success for production
J first run pictures for the home "will lie In
a onspiracy among the producers to design
u articular kind of product that is not suit-
,1 e for the motion picture theatres."
'hey questioned if producers, especially
n libers of the MPAA, will "be willing at any
, e m the future to enter into such a
c spiracy." They reminded producers that
t toll TV patent is controlled by only one
heir number, and warned that they "might
i V access to that untried market only to
d
over that the patent holder can name its
1 terms."
CNTROLS TELEMETER
aramount controls the Telemeter system
o,oll TV.
tt is not at all inconceivable," they said,
at Paramount would agree to open that
ket to other producers, but only on terms
n
t' t are set by Paramount, and that the 10
P cent of the 90-10 formula would apply
ii
hem as it now applies to exhibitors."
he statement also noted pending litigati
1 involving run and clearance, and sugg
«d that "any distribution system that
ci templates licensing first run motion pic-
1 s to pay-to-see TV will find itself the
of increasing and endless litigation in-
.1 mg these same matters . . . Through
B ;meter, Paramount again would become
:||i producer and exhibitor."
" attacked Barney Balaban, Paramount
pi ident, by name as planning to jeopardize
UNIT RAPS MPAA
SHOW ON TOLL TV
ONE BILL WOULD KILL IT, ONE WOULD FORCE IT
Congress Is Moving in
On Toll TV Problem
WASHINGTON—Any person attempting in
any way to slap any sort of charge on a television
program received on home receivers
would be liable to as much a,s a $10,000 fine
and up to a five-year jail term under terms
of a bill introduced on Monday (20) by Rep.
Emanuel Celler (D., N. Y.). Celler is chairman
of the House Judiciary Committee.
In a blistering statement accompanying introduction
of his measure, Celler said payas-you-see
TV would take the best of the
programs which are now free, would reduce
listening by blacking out present free channels,
would result in the charging of all the
traffic would bear.
He defended free television. He said "the
biggest ailment" of TV is not lack of money
but lack of talent, and continued, "the proponents
of toll TV talk about only what
free television has not brought to the public.
They refuse to talk about what they do not
care to see or admit.
"Television is in its infancy and already
has brought into the American home 'great
it
boxoffice attractions' including ope'^a. ballet,
concerts, the legitimate theatre, omnibus
shows, sports events, children's programs,
educational programs, current and patriotic
events. All it needs is time to grow. Let's not
be impatient."
The TV spectrum is limited, he said. "It
is in the public domain and the interest of
the public should come first. The interests
of telecasters are secondary."
Poses Bill to Force FCC
To Permit Toll TV Trial
WASHINGTON—A bill to force the Federal
Communications Commission to permit a
trial of subscription television was introduced
the theatre market and "seek a non-existent
market which promises richer returns."
"If Paramount is going to sell the output
of its studio through its Telemeter exhibition
outlet in preference to its long-time theatre
Memphis Civic Clubs
Agin Pay-to-See TV
Memphis—Memphis Council of Civic
Clubs unanimously passed a resolution
against pay-to-see television "as a menace
to Americans freedom to see and
look."
Delegates from some 35 clubs branded
it as a "scheme of a few money-mad
patent holders to control what each
American is to see."
on Monday (20) by Rep. Frank Chelf (D.,
Ky.).
Chelf said he is not advocating "pay-TV"
and is not opposed to free television, but is
merely anxious that the American people get
a chance to choose for themselves. "If it's
good the people will want it—if it is not^they
will say no."
Up to the present time, he said, the public
has been denied the right to view heavyweight
championship boxing bouts on TV,
with private telecasts "funnelled over a
private outlet" to theatres. He said, "I find
no fault with the charge, but I do find fault
with the fact that it is released to these TV
theatres that can only accommodate a
limited, select group of a few hundred
people."
He said the American public should not be
denied any form of free TV they can now
secure, "however, I am of the opinion that
the American people ought to have the additional
opportunity to make a choice as
between the 'free' TV and the 'ads' of the
sponsors on the one hand and a wholly new
kind of television for a relatively small fee
that would add to their living room the
.
latest movies . . ."
He had another point, "without getting into
the question as to whether or not free television
encourages juvenile delinquency
parents should have the right (if they saw
fit for a small fee) to select a movie or an
entertainment program that the parents felt
would be fitting and proper ."
. .
He said in his opinion some form of payas-you-see
television is inevitable. "Any attempt
to block the people of an opportunity
to speak their mind with respect to 'pay-TV
would be comparable to preferring an ox-cart
over a jet-propelled plane."
customers," it concluded, "exhibitors should
now prepare to strengthen and increase in
every possible way those sources of supply
which can be counted on to deliver its films
to the present market."
Plan New Products Section
For TOA Coast Convention
NEW YORK—A special section devoted to
new products and ideas developed during the
past year wiU be a feature of the Theatre
Owners of America convention at Los Angeles
during October.
Lester Kropp, Ernest Stellings and Joseph
Rosenfield, co-chairmen, are trying to induce
manufacturers and distributors who are
offering new lines to display them at the
show. The special section will be called Innovation
Quai.
B( OFFICE :: June 25, 1955

IJ71
P(d^ Se^nU
Exchange Groups Pushing
Film Finance Pledges
Chairmen have been named in film distribution
areas to seek cooperation from exhibitors
in the Exhibitors Film Financing
Group; specific quotas have been set.
•
Four-Year Trust Limitation
Voted by Senate Group
Senate Judiciary Committee also approves
bill giving the federal government right to
recover actual damages and raising maximum
fines from present $5,000 to $50,000.
*
Antitrust
i. Awards Bill
To Be Heard June 29
I
iv Measure to permit judges discretionary au-
K thority to assess less than triple damages in
antitrust suits will be subject of House judiciary
monopoly committee hearings.
*
Two R. I. Trust Suits Filed;
Each Asks $2,000,000
Action taken by Raymond F. Murphy as
president of the Elsa Amusement Co. and the
Bijou Amusement Co., both of Woonsocket,
R. I., alleging clearance monopoly.
*
Spyros Skouras to S.Africa
For Deal With Schlesinger
Head of 20th Century-Pox, accompanied by
Otto Koegel, general counsel, and John
Schlesinger, left Tuesday (21) for discussions
of proposed acquisition of circuit.
•
F. E. Hutchinson Is Named
Paramount British Head
Succeeds James Perkins, who was recently
elected executive vice-president of Paramount
International with headquarters in New
York; Hutchinson has been with company
for past 14 years.
*
British Film Official Asks
More Playdates in U. S.
David Kingsley, managing dir-ector of British
National Film Finance Corp., here for survey
of distribution problem, studying reasons for
low returns, plus fact that many English
picture.s do not get national distribution.
*
Toll TV Opponents Ask Delay
Of Deadline for Comments
Commit ^jr-
1
Communlcau: i,
date from July j!
big companies enclor-
Pinkney Appointed
Ellis
As Secretary of
"V requests Federal
ion to postpone.
fcmber 9; several
CEA
Former assistant secretary of CIn;-)nar; -
graph Exhibitors Ass'n named to .-^uccrtd i,!;e
late Walter Fuller, who had held the position
since 1925.
would have the exact total later. The exhibi- .'
Oklahoma TOA, Allied
Merge Into One Assn
OKLAHOMA CITY—Theatre Owners of board members of the new unit, giving it a
Oklahoma and Allied of Oklahoma were wed total of 39 directors. These officers and directors
will serve until the first annual
Monday (20) when the
latter, baby exhibitor meeting for the new organization.
unit in the state, and The new president was head of TOO, Mc-,
TOO joined hands for Kenna was Allied president, Hughes wasi
united efforts in behalf
TOO secretary and treasurer and Motley and]
of the small-town Snyder were Allied officials.
|_
theatreman.
The movement for a united front had
The new organization.
been under way for months. Both organiza-
United Theatre tions felt the need for unification to stimulate ^.
Owners of Oklahoma, enthusiasm and put the little exhibitor backiiDie
got its state charter into show business, according to Hughes. Imt
Monday and met to He said bulletins are going out to notify
':
elect the following officers
state exhibitors of the action, and that an
;
executive committee, made up of the officers
Ed Thorne Ed Thorne, Okla- and Harold Combs, Oklahoma City, has beeniii^
homa City, president; Bernard McKenna jr., named to interview applicants for the post oJaned
Norman, vice-president; Ray Hughes, Heavener,
executive director. This committee also willljieo
secretary; Claude F. Motley, Okla-
operating a fuUtimeliier
set dues and budget for
homa City, treasurer, and Earl Snyder jr., Filmrow office.
jl'isdi
Tulsa, board chairman.
The six-man committee will make ib
The merger was ratified and approved by recommendations on directors at a specia:
both boards of directors Monday at a meeting
board meeting before July 1. The Unitec -.-
at the Variety Clubrooms, Biltmore Hotel board will meet at 1 p.m. July 11 in thi
here. All directors of both groups were named Variety Club for a regular monthly session'
ithi
ieibi
Rank Names Trustees Workshop Attendance
Mi
lilyl
For His Companies Better Than 1,
tim
LONDON—J. Ar-thur Rank has set up an NEW YORK—An exhibitor attendance exceeding
7,100 at the MGM Ticket Sellini ~^
arrangement to
Workshops was evident when 350 exhibitors Lfr
showed up for the 34th and final event Mon^
n
day (20) at the St. Fi'ancis Hotel, San Fran'
Cisco. The MGM home office here said ill.
insure continuance of British
control of his film empire in the event of his
death.
The Odeon group of companies has been
put under control of a board of trustees
made up of Mrs. Rank, Lord Mackintosh of
Halifax, John Davis, some professional advisers
and Rank. Neither Rank nor Mrs.
Rank will receive any further income from
this source. Profits will be turned over to
charity.
Rank said that his aim has been to improve
the quality and entertainment value of
British films and to increase their number
and widen their circulation, because he has
always believed films are of "vital importance
to the national interest, not only financially
and economically, but also with regard to
British cultural and social relations with
people thi-oughout the world."
In the last few years. Rank has reorganized
his various companies so that Odeon Theatres
is now the parent company. It controls
the Odeon and Gaumont circuits, other circuits
in other countries, distribution and production
companies, studios, manufacturing
and other interests, with an estimated investment
value of $126,000,000.
Apparently the moves of Spyros P. Skouras,
president of 20th Century-Fox, to acquire
control of the Schlesinger Theatre interests
in South Africa caused Rank to pubhcize his
plan at this time. He mentioned press reports
concerning these moves, and pointed out that
the Rank interests own 25 per cent of the
Schlesinger Tlieatres. It is understood that
Skouras wants 90 per cent of the Schlesinger
chain stock.
tors came from Canada as well as froir ,, _
'«
the U.S.
The first workshop was held Oct. 28, 1954 j .](j
in Pittsburgh, and got off to a good start with ^^^^^
an exhibitor attendance of 300. It was then .,
,[^|
that the pattern was established. After theftttv"
fourth workshop Coca-Cola became luncheorpi jj.
host. In all, Coca-Cola entertained more thaijiij,„„,
6,000 exhibitors at lunch
Orchids were flown from Hawaii for thi
occasions when Coca-Cola was host. MGJ
distributed ballpoint pens, records and othi
items. Pi-izes went to winners in ticket
selling idea contests, and there were dooij
prizes
Many of the panelists were repeaters because
of the fine original impression the;
made. Tlie MGM home office reports receipt]}:^
of many congratulatory messages. The larg'
est attendance was at Dallas, where 537 ex-|jBji(j.
hibitors attended.
iBi;..u
Quinn Leaves Fairchild
NEW YORK—Jay H. Quinn has resigned a;'
manager of sales and advertising for tht'
Fairchild Recording Equipment Co. Quinrii-:,
plans to start a sales company catering tc Ir.rfy
radio and TV stations.
\,'
He was formerlj !
manager of Gray Research and Developmeni liis
Corp., and assisted in the development o) itj
the Fairchild company.
-I'ersal-:
10
BOXOFFICE :
: June 25.

' n
i XOFFICE
Charles
EXHIBITORS MAY END TALKS
WITH COMPANIES NEXT WEEK
uly 1 Is Deadline Date
for A. F. Myers Report
Dn Trade Practices
By SUMNER SMITH
NEW YORK—The joint exhibition committee
on trade practices will resume, and
irobably conclude, talks with distributing
ompanies in the next few days.
The group, representing National Allied
nd Theatre Owners of America, will meet
"uesday (28) with Universal-International
nd the next day with Allied Ai-tists.
There will be a meeting with Republic. The
ay will be decided on over the weekend. It
eeined likely there would be meetings with
rmled Artists and Warner Bros., but the
jinier said no invitation had been received
'huisday (23).
That would complete all the meetings de-
.rt ci by exhibition with the majors. Previous
leetings were with 20th Century-Fox, Paraloimt,
Columbia, RKO and MGM.
N.VPER IS CONTACT MAN
Representatives of the companies contacted
lid the committee sought to complete the
>ries by Friday (li. The contact man was
/ilbur Snaper of Allied.
July 1 is the deadline date for the writing
V Abram F. Myers, Allied board chairman
id general counsel, of its emergency decommittee
report and recommendations
'iise
esumably to be presented to the Senate
niall Business Subcommittee at its midily
hearings.
The nature of the report will depend on the
itiome of the meetings. Those already held
ere described as friendly.
Rube Shor, Alhed president, and E. D. Marn,
TOA president, issued a statement that
id: 'It is hoped that this all-out effort by
ihibition to seek solutions will ultimately
iii« about peace and harmony to our ini.stry."
The mocxl then was optimistic. Nothing
IS happened since then to change it.
There have been indications that at least
me of the companies may set flexible polie>
to fit the needs of each account, among
her things selling flat to theatres grossing
^.s than $1,000 a week.
30 EARLY FOR PREDICTIONS
It is too early to attempt to predict what
ay happen if any snags develop. TOA origally
looked with disfavor on going to the
vernment with industry problems, then reonsible
TOA leaders hinted they might join
lied in that action.
Universal-International will be represented
its meeting by Milton R. Rackmil, presint
: J. Peldman, vice-president and
neral sales manager, and Ray E. Moon,
5i.stant general sales manager, among
lers.
Morey Goldstein, general sales manager,
11 be among those representing Allied
lists.
Republic said it had not yet reached a decion
representation, but Richard W.
New Widescreen Process
Exhibited by Rhoden
Elmer C. Rhoden
LOS ANGELES—Elmer C. Rhoden, president
of National Theatres, on Thursday (23)
announced and demonstrated a revolutionary
new process for photographing
and projecting
widescreen motion
pictures. Known as
Cine-Miracle, the innovational
technique
is being developed in
cooperation with the
Smith-Dieterich Corp.
of New York City and
is predicated upon
basic patents on a new
electronic lens. It is
purported to permit
the simultaneous photography
of three strips of film and their
meshing or blending as if it were one continuous
film with no joining lines.
At the same time Rhoden revealed that
NT will finance the production of a highbudgeted
feature as the debuting venture
to which the new system will be applied.
Manufacture of cameras for its use already
has begun under the supervision of engineers
of Smith-Dieterich, and it is expected that
they will be available within six months.
Rhoden declared, however, that it would
probably be a year and a half before the
proposed first feature can be ready for release.
He said that the circuit which he heads
Altschuler, vice-president and worldwide director
of sales, seemed a certainty.
Tlie United Artists representation probably
would include Arthur B. Krim, president, and
William J. Heineman, vice-president in
charge of distribution. It seemed likely that
UA would repeat a statement made at an
earlier meeting with exhibition. This was that
individual producers releasing through UA
dictated its distribution policies through the
terms of their contracts.
Warner Bros, likely would be represented
by Ben Kalmenson, vice-president in charge
of sales, and Howard Levinson of the legal
department, a specialist on contracts.
The composition of the exhibition committee
is expected to be the same as heretofore,
consisting of Shor, Snaper, Ben Marcus and
Irving Dollinger for Allied and Martin, Walter
Reade jr., George Kerasotes and Richard
M. Kennedy for TOA.
End Italian Film Deal
NEW YORK—Official Films has ended its
distribution agreement with Thetis Films and
Italian Films Export for "The Three Musketeers,"
one in a TV picture series.
will probably convert approximately 50 of its
de luxe showcases to roadshowing the kickoff
picture in the new process as soon as it is
completed.
"Cine-Miracle will make possible two great
advances in widescreen photography," Rhoden
said. "It suppresses the distracting joining
lines that have characterized the first pictures
of this kind, and it also overcomes the
disturbing parallax inherent to these features."
Present at the demonstration, which was
held at the Melrose Theatre, where he has
been experimenting for many months, was
R. H. McCullough, NT's technical director,
who stressed the advantage of the one compact
projection booth which can house the
three projection machines that simultaneously
carry the three strips of film on a large,
curved, three-panel screen without horizontal
or vertical distortion. The booth and screen
are so constructed that they may be efficiently
and economically transported from theatre
to theatre.
Rhoden and McCullough estimate that the
theatres can be converted to the projection
of Cine-Miracle films at a cost of approximately
S40,000 and that the expense involved
in transporting equipment from one showcase
to another will vary from S2,000 to
S3,000. according to the physical properties
and dimensions of the respective houses.
Two Palsy Telethons Net
Collections of $131,824
NEW YORK—United Cerebral Palsy telethons
conducted over the weekend of June 18-
19 in Green Bay, Wis., and Jackson, Miss.,
brought in pledges and cash donations of
$131,824.
The Green Bay telethon was over WMBV-
TV with talent headed by Ben Alexander.
Johnny Desmont. Charlie Applewhite. Edith
Adams, George Liberace and Steve Kovacs.
At Jackson, over WLBT-TV, Jack Smith, Dolores
Hawkins. Betty Ancona. Fletcher Peck
and Al Markim were on the programs.
Winston Joins Columbia
NEW YORK—Carl H. Winston, formerly a
featm-e writer and assistant editor of King
Features' Sunday Mirror Magazine and a contributing
editor of the recently suspended
Curtis publication, TV Week, has been named
assistant publicity manager of Columbia Pictures
by Howard LeSieur. director of advertising,
publicity and exploitation. Winston
will work under the direction of Hortense
Schorr, publicity manager.
:
: June 25, 1955
11

"U-l has a picture with that magic appeal
each member of the family." David B.Walleni
Balaban & Kaiz Theatres
"Terrific entertainment that every exhibitor
be happy to play. You won't have an uni
fied customer."
Abe Beri
President of Allied Theafre Owners of the Gulf
TV*
B^t4SOt4
R\N1
Techn»co
"Spontaneous audience approval reminded!
of days when Harold Lloyd was at his best."
Leon RobeM
Fox Disfrici Mat^
"Splendid entertainment for all ages."
'A I
James Co|
Standard Theatres of Wisconsin and Coston Eriteri
lure
1
"We have nothing to fear from TV as long inov
Hollywood keeps making such pictures."
Toini
Exhibitor's Servio
"De
"A fine picture that is destined to win the time
{
lie's acclaim." Jackf
this
Allied Theatres of I
"Has all the ingredients the mass public ex
in a fine picture."
Page] 'Hei
Theatres Serv/tj
ire
"Refreshingly different thanks to its h
warming humor. Should win the cheers of
age -group and every class of movie -g
S. B. Gtit
Greiver Booking Q
Win
"One of those gems of a story that comes aK
Qlhi
altogether too seldom. Sure to result in outst

1>/E
'RADErmi^f
"YouVe kind of got to see this picture
to believe it ... to believe how
good it is!" Mof/on P/cfure HeroW
'A welcome, wondrous piece of entertainment,
reminiscent of 'Going
My Way' . . . Tim Hovey makes it a
must for everybody.
Showmen'% Trade Review
"A must-see movie . . . should even
lure lazy TV audiences back to the
movie theatres!"
f,/^ ^^jj^
"Destined for
important playing
time . . . the whole family will love
this good, clean fun!"
Mof/on Picture
Daily
"Heart-warming . . . especially surefire
for family trade!" _ ., ., . ,
'
Daily variety
"Packed with laughs and massappeal
. . . Tim Hovey is a cinch to
v\fin the heart of every mother and
father in the audience!"
Hollywood Reporter
...THE
PUBue.K
A few patron comments that
strike at present industry
problems.
CLEVELAND: Hippodrome
"I would start again and go every week
to see a show like this."
"Something you can't see on TV."
PHILADELPHIA: Esquire
"More like this and we'll come to the movies
rather than stay home and watch TV."
JACKSONVILLE: 5-Points
"A first rate movie for a change worth
leaving your TV to see."
"I expect to see this again."
ATLANTA: Loew's Grand
"If more movies were like this one TV
would go out of business."
TOLEDO: Rivoll
"Excellent! I must see it again."
a^..rvBe^m HOVEY
''brightest juvenile talent introduced
to the screen in years!"
Mof/on Picture
Herald
Don't Delay! Mail Your Nominations For Audience Awards

About 2,000 Houses Join
In COMPO Audience Poll
Shown here is a selection of ad mats for "Audience Awards" included in the exhibitors
pressbook for the national poll now being distributed. Also, at right center is
a reproduction of an employes badge which is available for promotional activity.
Audience Award Plan
Progresses Steadily
NEW YORK—Preparations for the Audience
Awards election November 17-27 continue
to progress. National Screen Service has
started theatre distribution of a 12-page
campaign brochure, according to Robert W.
Coyne, special counsel of the Council of Motion
Picture Organizations. Selections are
being made of designs for the trophies to be
awarded the winners.
The brochure was compiled under the supervision
of Charles E. McCarthy, COMPO information
director. It summarizes the plan,
reproduces the official ballot and newspaper
advertisements for which mats can be obtained
at prevailing prices from National Screen,
and presents two pages of suggested press
releases and two pages of exploitation ideas.
Other accessories include two trailers, for
advance and current use; two 40x60 posters,
one composite mat and ballot box stickers.
The package costs $25. The number of ballots
will depend on the demand and the cost
on the number, with the charge held to a
minimum.
A jury of nine well-known artists has selected
five sketches as possible designs for
the Audience Awards trophies. Fifty-eight
were submitted by industry artists. COMPO
and the committee of judges is keeping the
selections secret.
Next, the advertising and publicity directors
of the major companies will make their
own selection of five. Both lists will then be
submitted to the full art directors committee
of COMPO, which will submit recommendations
to COMPO for final approval.
NEW YORK—About 2,000 theatres already
have started preparations for taking part in
the Audience Awards campaign, says Robert
W. Coyne, special counsel for the Council of
Motion Picture Organizations.
The latest pledges of support come from
large circuits scattered all the way across the
country. All the pledges to date have been
forwarded without any solicitation.
The solicitation will come later this month
and next after exhibitors and others have
had opportunities to study the brochures sent
out recently. Meetings will he held in each
exchange area.
GOOD RESPONSE OUTSIDE
"We are immensely pleased," Coyne said,
"that the Audience Awards program has met
with such a favorable response not only
within the industry, but also with the outside
public and the press. We feel certain
that after the exhibitors have had an opportunity
to study the program and explain and
publicize it to their patrons it will create
a terrific interest in motion pictures during
summer and fall months and provide
real stimulus to theatre attendance. One
great advantage of the plan is that it provides
a maximum of publicity for theatres
and their screen fare at a minimum of expense."
Sam Benheim jr., general manager, Neighborhood
Group of Theatre.5. wrote: "We will
naturally be happy to participate in your
Audience Poll and think the idea is a splendid
one."
Royce Blankeship, Wallace Theatres of
Texas, said: "I have taken the liberty of
.setting COMPO's wonderful idea of the Audience
Awards Poll into operation in the
Wallace Theatre circuit. You can count on
100 per cent cooperation."
The latest list of notifications of intent
to participate includes: American Broadcastmg-Paramount
Theatres, 624; Stanley Warner
Corp., 302; Fox West Coast, 202; Loew's,
95, and RKO Theatres, 87.
Others include American Theatres Corp.,
Boston; Commonwealth Amusement Co., Kansas
City; Fabian Theatres. New York; Fox
Intermountain, Denver; Fox Midwest, Kansas
City; Fox Wisconsin, Milwaukee; Gibraltar
Ttieatres, Colorado; Talgar Theatres, Florida;
Neighborhood Group of Theatres, Richmond;
Wallace Theatres, Texas.
OTHER AREA MEETINGS
Details of the plan were supplied District
of Columbia exhibitors and exchange men
Tuesday (21) by Frank La Faloe of Stanley
Warner. They were also supplied industry
members in Denver Wednesday (22) and
Allied Theatre Owners of New Jei-sey at its
convention Thursday (23) at Kiamesha Lake,
N. Y.
Other meetings already scheduled will be
held Wednesday (29) at Edgewater Park,
Miss., and New York City, and the next day
at St. Louis. A San Francisco meeting will
be held July 14, one at Charlotte July 25 and
one at Milwaukee July 26. All exchanges will
have been covered by the end of July.
'Tender Hearts' for U-I Release
HOLLYWOOD— Acquired for distribution
by Universal-International was "Tender
Hearts," starring and written, produced and
directed independently by Hugo Haas.
Loew's Theatres Acquires
Jacksonville Drive-In
NEW YORK—Loew's Theatres has taken
title to the Normandy Drive-In Theatre,
Jacksonville, Fla., with Leopold Friedman, !
financial vice-president, acting for the company.
Court approval of the transaction
under the consent decree was recently obtained.
It is the company's second drive-in
acquisition since completing divestiture requirements.
James Carey of Loew's Victory, Evansville,
Ind., will manage the Normandy under the
supervision of division manager Martin
Burnett. Kermit Allum will move from the
Majestic, Evansville, to the Victory.
The Normandy setup includes a miniature
train, donkey rides and a five-acre playground.
Hospital Aid Pledges
Total 1,043 to Date
NEW YORK—Pledges to
take one-day
audience collections for the Will Rogers
Memorial Hospital and research laboratories
during the week of August 15 have
been signed by 1,043 circuit and independent
theatres. Sam Rosen, acting for national
chairman S. H. Fabian, who is ill,
said many of the theatres will promote
collections for two and three days, and
some for a full week.
14
BOXOFFICE
:: June 25, 19551

i\ Mail Your Nominations For Audience Awards

'
'
'
Titanus Aiming Product
At American Market
ROME—The Italian motion picture industry,
and Titanus Films in particular, made
an impressive showing
before a worldwide
gathering of tradepress
editors, representatives
of film distributors,
and Titanus staff
members around the
globe at the company's
international congress
this week. It was the
top promotional effort
yet undertaken by an
Italian film company
to stimulate interest
Goffredo Lombardo in placing Italy's
motion picture product on the world's screens.
United States was represented by a number
of tradepress executives, including Don Mersereau,
associate publisher and general manager
of BOXOFFICE.
The visitors were deeply impressed with
the tremendous surge of production—much
of it aimed at the American market—which
was very much in evidence on all sides.
Titanus has had a long history of film production—it
was established 52 years ago and
some of its early films influenced early
American filmmakers. It was, therefore, not
treading in unfamiliar waters when it elected
to show representatives of the U. S. industry
how to promote pictures on the grand global
scale.
Goffredo Lombardo. the energetic, talented,
34-year-old president of the company, whose
father founded the firm, outlined the program
of important films which the company
will have for the market.
As an example of the realistic approach
Titanus is taking in producing pictures for
U. S. screens, Dr. Lombardo revealed that
"The Story of the Black Cap," will have an
American director, an American writer and
two Hollywood stars. Vincent Sherman will
direct, Allan Scott will prepare the script and
Richard Conte will play the male lead, with
Janet Leigh a possibility in the feminine
lead. Lombardo believes this is the fli'st
time an Italian company has undertaken the
production of a completely American picture.
This Is a significant production development.
American exhibitor leaders for some
time have been urging foreign producers to
make pictures especially aimed at U. S.
audiences, in an effort to end the product
shortage. Leonard Goldenson. president of
American Broadcasting-Paramount Theatres,
was one of the important U. S. theatre
executives to make overtures to European
producers along these lines.
In addition to "The Story of the Black
Cap," Titanus already is filming "The
Swindler," with Broderick Crawford and
Richard Basehart in the leads, and within a
short while will have "Goya," its most ambitious
picture, in production. This picture
will be in ClnemaScope and Eastman Color
and will be filmed in Spain. Sophia Loren,
who has been getting a big play in American
magazines this year, will appear in two of
the year's films, both as co-star with Vittorio
de Sica. The first will be "Beauty at the
Mill" and the second will be a sequel to
"Bread, Love and Dreams." Other films on
tlie schedule include "Ferdinand of Naples,"
"The Big Sissy," and a big de Sica production,
"The Roof."
More than 1,500 persons participated in the
four-day Congress. A high point of the meeting
was an audience with His Holiness Pope
Pius XII. during which the Pope delivered a
widely publicized statement on motion pictures.
In addition to Lombardo, the Congress
heard talks by Dr. Eitel Monaco, president
of Italian Films Export, Henri LaRoc, president
of the International Federation of Producers,
and Niccolo DePirro.
Pope Makes Plea to Avoid
Making Harmful Pictures
ROME—Pope Pius XII urged the film industry
to adhere to an ideal in the presentation
of pictures during the course of a
talk before about 10,000 men and women in
St. Peter's Basilica.
The public must "exercise due intervention"
in protecting the public from improper
films. He urged the Italian film representatives,
now holding a congress here, to evaluate
productions and to reject "irrelevant and
harmful shows."
Minneapolis Area Business Groups
To Prevent Theatreless Communities
MINNEAPOLIS—As, more and more, it's
realized liow much of an asset a theatre Is to
a town, economically and otherwise, civic,
business and other groups throughout the
territory are moving more vigorously to prevent
their communities from being theatreless.
With greater frequency than hitherto the
closing of a town's only movie house leads to
civic action to bring it back into being.
In Stevens Point, Wis., a town of 17,000
left theatreless when its two show houses
went dark, the trade and labor council and a
group of farmers are combining to finance a
cooperative community theatre.
Stevens Point is believed to be the nation's
largest town without a film theatre.
The Belgrade, Minn., Commercial Club is
planning to build a theatre or rent the one
that formerly operated there. At Bricelyn,
the Commercial Club took over the closed
theatre and will operate it on an experimental
free-show basis during the summer.
In an effort to keep his Gibbons, Minn.,
theatre going, Frank Toussaint has evolved a
complete switch. Instead of having the town's
merchants buy and give away tickets, he's
giving his patrons ten-cent credit checks for
every theatre ticket bought. The checks are
redeemable at a selected list of local stores.
"'
ft
Ask Distributor Aid
For Drive-In Week
»''
DALLAS—In a special letter to all flln
distributors, Kyle Rorex, executive directoi' ^
uetep
Texas COMPO, has requested that they tak(
las
part in "Drive-In Theatre Week" by parties •'
com
pating in the activities of the occasion whlcl
will celebrate the 22nd anniversary of thf "' lalrefi
first drive-in theatre.
Each distributor is also being urged
offer a cash prize for the best promotion
their company's pictures during the eveiJ
1-j.ctive
These prize6 will be in addition to the $50C|'
I'ii le
iiaier
WOULD ENHANCE PROGRAM
Rorex stated that the participation of tl
distributors in this nationwide campaign wllJllj P 1.
add extra incentive that will greatly enhanci
the success of the project which has been de-jHi'js, tl
signed to establish a new record in weekljpve
gross business and attendance for the individual
drive-in theatre as well as stimulal kture J
a new audience of patrons.
"With the rapid rise of the drive-in theatrt]
to the point where it now is responsible foi
22 per cent of the gross of the entire industrj]
it is obvious that the distributors recognize]
the vast potential of this segment of the industry
and it is believed that they will be
Bsltb
"^
in prizes offered by Texas COMPO for ther :„f.
best augmented campaign during "Drive-Iii
Theatre Week."
anxious to cooperate to make the campaigr "^
a success in drive-in theatres throughout thcf '
country," Rorex stated.
Letters requesting support of the campaign '."'""
'
have been sent to John C. Flinn, Allied Artists;
Leo P. Samuels, Buena Vista; Charles
Be the
M. Reagan, Metro-Goldwyn-Mayer; George
Weltner, Paramount Pictures; Herbert J
Yates, Republic; Max Youngstein, Unitec
Artists; David A. Lipton, Universal-Interna
Ifeilii
tional; A. Montague, Columbia Pictures;
Charles Einfeld, William C. Gehring, 2011
a it 01
Century-Fox; Ben Kalmenson, Warner Bros.;
James R. Grainger, RKO.
Texas COMPO is making available tc
drive-in theatres a special promotion package 'i^
jj|
that will include three tint-colored trailers ^
two 40x60 displays, composite mat, publicitj ^
material for radio, television and newspapers
and can be ordered from Texas COMPO
2008-A Jackson St., Dallas, at the productlorLj ^j"
cost of $24.50.
PACKAGE IS ESSENTIAL
5°'
Konj
Rorex stated that the campaign package ifcai
essential for the "Drive-In Theatre Week' Wt
promotion which commences Friday, Augusfjsl
26, ending September 1 with a two-week advance
build-up starting Friday, August 12.
second prize, $150; third and fourth prizes '*
**"'»«
$50 each.
,
Drive-in theatre owners and managers com- ,
peting for the prizes must submit a detailed
I'ki
report with photographs of the exploitatior
used to supplement the campaign
All entries must be mailed to Texas!»!(
COMPO not later than Thursday, Septembel
8. Winnei-s will be announced in the Saturday *'*
October 8. issue of BOXOFFICE at whicl
time checks will be mailed.
ltd
to
Sabaii'
Prizes totaling $500 will be awarded bj ;" "'t
Texas COMPO to the drive-in theatre owners f
and managers augmenting the campaign with
tfllEU
the most unusual promotions for "Drive-It
Theatre Week." First prize will be $250;
StffiJ
itff
t
16
BOXOFFICE June 25,
193,' 'OFFIC

1 and
lepealing Censorship
n Kansas 'Illegal'
TOPEICA—The state supreme court has
ikcl that the bill by which the state legisture
repealed the 38-year-old film censoriip
law was illegal. On a technicality, the
jl; court held that, under state constituinal
regulations, the law had no legal status
•cause two unrelated proposals were conined
in a single bill.
The court, in so ruling, also settled anher
point of law. This was the first time
jimctive action had ever been taken to
t the validity of a bill before its publican;
111 the statutes book or the official state
iper.
Tlie Board of R€view, which censors films,
id taken the test case to the supreme court,
halt publication of the law in the 1955
atutes book which was to get off the press
ily 1. Publication in the book is the manr
in which most bills become laws.
Thus, the film industry has another leglstive
campaign on its hands to end cenrship.
It is understood that the Motion
cture Ass'n of America will back a new
fort to repeal the law.
KO May Test Banning
{ 'Sinbad' in Memphis
MEMPHIS—There may yet be a court suit
test the action of Memphis Board of Cenrs
in banning the RKO film, "Son of Sind,"
from Memphis screens, Attorney Wilim
Goodman said. "We are still considerg
a suit against Memphis' Board of Censors
king that the ban be reversed."
EtKO has decided in the meantime to rejse
the film to Sunset Drive-In, West
emphis. Ark., just across the Mississippi
ver. It has opened there and is doing a
idoffice business.
"We think as many Memphis people will see
across the river m Arkansas as vvould have
sn it on Main street in Memphis, but we
n't think the people should be forced to
to that trouble," said Goodman.
Memphis censors first banned the film in
)ril. Then on May 3 they saw a newly
ited version which had the Production Code
again banned it.
'o set up a legal test which would stand
in court, Goodman asked the censors on
half of Loew's State Theatre and RKO to
it again and censors viewed it a third
ne on June 3. This time the censors were
ted to approve it for "adults only" and
jodman pointed out that "The Blackboard
ngle" was given an "adults only" approval
showing in Memphis. Censors saw "Son
Sinbad" a third time and ordered all the
ncing cut out before it could be shown.
^O refused. It was banned—for a third
Tennessee courts, in a censorship suit,
ce held that since no exhibitor had asked
permission to show the questioned film,
e picture had not been legally banned for
hibition. The fact that a distributor
eened the film, and the censorship body
iused to okay it did not constitute a legal
the court held.
ml Quinn to RKO Post
ST:w YORK—Paul J. Quinn has been
cted assistant secretary of RKO Radio
^tures. Inc., to fill the vacancy caused by
; resignation of Peter P. Pugliese.
XOFTICE June 25, 1955
O/7/O Legislators RoW
Over Censorship Bill
BULLETIN
Columbus—Action on ccn.sorship by the
Ohio Senate Education Committee was
halted by the walkout of Chairman
Charles A. Mosher. Obviously irked by
the demands of several committee members
for an early vote on house bill 29,
Mosher adjourned the meeting and said
there would be no resumption until "we
can agree on an orderly procedure." Efforts
of Senate majority leader Joseph
W. Bartunek to proceed without Mosher
were unavailing.
Charles Mosher, chairman
of the Ohio Senate Education Committee
at a hearing on film censorship, said he
will ask Governor Lausche and chief film
censor R. M. Eyman to investigate the collection
of "pornographic" film clips from
censored films allegedly made by employes of
the division. Mosher also said he will ask
state auditor James A. Rhodes whether salaries
of film censorship employes have been
"properly" paid during the past six months.
Mosher said he had sent registered letters
of invitation to three operators employed by
the censor board to appear voluntarily before
the committee regarding showing of censor
clips to the House judiciary committee which
COLUMBUS—Sen.
approved the censorship bill. He said he has
received no reply from any of the three and
will not subpoena them.
In the final testimony before the education
committee Robert Wile, secretary of the Independent
Theatre Owners of Ohio, said, "I
don't see how 'The Blackboard Jungle' could
be banned under the proposed bill. It was
approved in all states that have censorship
and banned only in Memphis."
Rep. Andrew Putka, co-author of the censorship
bill, said "Blackboard" constituted a
"jeopardy to public safety" as defined in
the bill.
Wile said the so-called "midnight movies"
show-n in some northern Ohio drive-ins are
known to police as soon as they are to the
public and could be stopped by pohce action.
Wile pointed out that foreign films, criticized
by bill proponents, constitute a very
minor part of the over-all Ohio situation.
He said there are only eight Ohio theatres
which show foreign films and these are of
TOA Offers Music Records
NEW YORK—Theatre Owners of America
is offering its members a special package of
public domain music suitable for theatre use,
consisting of ten unbreakable records with 20
selections recorded at 45 RPM for $6. Its June
17 bulletin identifies the records and says
shipment will be made two weeks after receipt
of order.
Senate Approves Mack
WASHINGTON—Richard A. Mack, Florida
Democrat, on Friday (17) was confirmed by
the Senate for the Federal Communications
Commission seat now held by Frieda Hennock.
Mack's term w'ill start on July 1 and
will run for seven years.
limited capacity and do not have children's
price. He pointed out that movie ads, under
fire by bill supporters, cannot be censored
because such action would be unconstitutional.
He said newspapers in Ohio cities which
border non-censor states have carried ads
on movies showing in those states which were
censored in Ohio, to disadvantage of theatre
owners in those cities.
He said the showing of totally banned and
cut movies on TV is an "absurd" situation.
He said TV has shown 13 films which were
previously banned for theatre showings and
that .some 600 TV films had had cuts ordered
when up for theatre showing. Cuts w-ere
restored for the TV showings, he .said. Wile
received many cards from ITOO members
stating that no vote was taken in their PTA
groups on support of censorship.
Wile introduced 40 editorials from Ohio
dailies supporting anti-censorship and said
only two Ohio dailies and one weekly have
editorially favored censorship.
Prof. H. A. Weeks, Ohio State University
sociology professor, told the committee that
"no single movie ever caused delinquency"
and movies in general do not contribute to
juvenile delinquency.
Judge Hoyl Russell, Millersburg, of Holmes
County juvenile and probate court and theatre
owner, challenged Judge Clayton Rose's
statement that all but five juvenile judges
voted for support of censorship. Russell said
that he believed the proposal won by only
five votes. Russell said: "I am amazed that men
of judicial training would go off the deep end
by supporting censorship. Small-town theatres
would not dare show immoral pictures
that would antagonize their audiences."
F. Huss jr., Cincinnati exhibitor, said, "If
you approve film censorship you can pass
any type of censorship."
Mrs. Hobart Brown, Akron, national chairman
of the general department of United
Churchwomen of the National Council of
Churches, and Arthur DeBra, MPAA attorney,
voiced opposition to censorship. DeBra
introduced Mrs. James M. Schooler, Columbus,
president of Columbus and Franklin
County Motion Picture Council, and praised
her work in promoting good pictures. DeBra
said only seven code-approved films had been
banned by the Ohio Board.
RKO Sets 5 Shorts Series
NEW YORK—RKO will distribute five
series of black-and-white short subjects during
the 1955-56 season, according to Sidney
Kramer, short subjects sales manager.
They will include: eight two-reel RKO-
Pathe specials of the documentary type, plus
a two-reel sports series, including Football
Headliners and Basketball Headhners. The
one-reelers from RKO-Pathe will consist of
13 Sportscopes and 13 Screenliners.
From the RKO library, Kramer has selected
16 two-reel reissues. They will consist of 12
comedies, four starring Leon Errol, four starring
Edgar Kennedy, two w-ith Wally Brown
and Jack Kirkwood and two with Gil Lamb,
in addition to two Ray Whitely musicals and
two My Pal subjects.
17

: June
lil«
Irilisli
:
i
Fox Increases Number
Of Releases for 1955
NEW YORK—Twentieth Century-Pox has
made three changes in release dates for its
lineup of 18 features to be released between
July and the first part of 1956. W. C. Gehring,
executive assistant general sales manager,
told the company's national sales convention
meeting at the home office. Seventeen are in
Cinemascope.
The newly revised lineup will see 12 features
in release July tUi-ough October, with
the remaining six to be placed in distribution
during November and December. The changes
are: "Love Is a Many-Splendored Thing,"
has been moved up from October to August,
to join "Tlie Virgin Queen" and "The Left
Hand of God" for that month; "Seven Cities
of Gold." originally set for October, will be
released in September, along with "The Tall
Men." and "The View From Pompey's Head"
has been added to October, along with "The
Girl in the Red Velvet Swing."
Newly added to the schedule for the latter
part of 1955 or the early part of 195ii a,e
"Good Morning. Miss Dove," to star Jennifer
Jones: "The Camp Followers," to star Tom
Ewell: "Bottom of the Bottle," "The Proud
Ones." "Iris" and "The Rains of Ranchipur,"
to star Richard Burton and Lana Turner,
to be produced by Frank Ross.
Other books to be produced, in addition to
"Good Morning, Miss Dove," "The Left Hand
of God," "The Tall Men," "The View Prom
Pompey's Head" and "Tlie Girl in the Red
Velvet Swing," are: "Katharine," by Anya
Seton; "The Greatest Story Ever Told," by
Fulton Oursler; "The Day the Century
Ended." by F^-ancis Gwaltney; "Lord Vanity,"
by Samuel Shellabarger: "Tigrero," by Sascha
Siemel, and "Your Daughter Iris," by Jerome
Weidman. Plays set for CinemaScope filming
are: "Anastasia." "Bus Stop," "A Roomful
of Roses" and "The King and I," the
Rodgers and Hammerstein musical, which
will star Yul Brynner, Deborah Kerr and
Dorothy Dandridge.
Fox Splits Southern
Sales Area in Two
NEW YORK—The southern sales
territory
of 20th Century-Fox has been realigned by
W. C. Gehring, assistant general sales manager,
after conferences with Harry G. Ballance,
southern division sales manager. Eight
branches are affected, including the new
Houston office which will open July 1. There
will be two sections, southeast and southwest,
with four offices in each, effective June 27.
Paul S. Wilson, now assistant southern
division manager, will head the southeast
section, with headquarters in Atlanta. He
will supervise Atlanta, Charlotte, Jacksonville
and New Orleans.
Mark M. Sheridan jr., now Dallas branch
manager, will be southwest district manager,
with headquarters in Dallas. He will supervise
Dallas. Houston, Oklahoma City and
Memphis.
Henry F. Harrell. now a.ssistant to Ballance,
will manage the new Houston exchange. Lloyd
Edwards, New Orleans salesman, will become
aide to Ballance. William B. Williams, Dallas
city salesman, will become branch manager
there.
if any, they increased the prestige of M *°
General Tele-RKO
Deal Reported Off
S
NEW YORK—Howard Hughes has tume
down offers of General Teleradio for the RKi
film backlog and other assets of the corpors
tion at a reported price of $25,000,000.
General Teleradio is a subsidiary of tb UBCi
General Tire Corp., which also controls thhp
Mutual Broadcasting Co. Thomas P. O'Nei, ^
iilisli
president of General Teleradio, and vic« *isi"*
president of General Tire, had been conduct
ing the negotiations tiirough the Irvin i.'s'"
Trust Co. iiipii''
One rumor had it that General Teleradi; idrf
might merge the properties with United Art; Ibf
ists. if the deal should go through; that th lithi'l
studio properties might be used for prodw tedjia'
tion of radio films, and that the backlog c
RKO films would go to Mutual Broadcastin|l "^
Charles Einfeld, vice-president in
charge of publicity, advertising and exploitation
for 20tli Century-Fox, discusses NEW YORK—Victor Orsatti, president ( *'"
Orsatti Buys Melodrama ,stop
product lineup at two-day home office Sabre Productions, has acquired "Prelude 11
Ik'*
sales meeting. Spyros P. Skouras, president,
Mm'der," melodrama by Joseph Newman an lult
listens. Following the meeting, Edward G. O'Callihan. James Mason willb'(«"'
Skouras left for South Africa to discuss sought as the male star. Production wii*inl«
acquisition of the Schlesinger circuit. start next spring in Yugoslavia. HiMt
lijgy
litkBi
CinemaScope Pictures
lEil.l
Play \
Longesil w
hma
In Hong Kong Houses: Harry Odell
Hi
Wf, f
laslerp
NEW YORK—CinemaScope features run cents in the neighborhood Chinese film the
iP '•'
from ten to 14 days in Hong Kong, in comparison
atres. There is little competition from othe l"':
to regular Hollywood product, which forms of entertainment in Hong Kong, whic f'-^
has only a few night clubs and no legitimat » "»*
theatre, except for special attractions likilWoiti
three days, according to Harry O. Odell, one Helen Traubel, Isaac Stern and Dame Sybj,
whom of the leading showmen of the Par East and
llrSSES
Thorndike, all of Odell booked for peij' .
"^
formances in his theatres. WhUe these spa;'"'.
cial attractions did not make much mone;)' |"°
has a four or five-day run, or English pictures,
which rarely last more than two or
distributor of Allied Artists product in Hong
Kong and Macao. Odell, who also operates
the 1,300-seat Empire Theatre and the 1,100-
seat Liberty Theatre in Hong Kong, is currently
on his first visit to the U. S. in some
30 years.
However, the British quota in Hong Kong
forces exhibitors to give British pictures 10
per cent of their playing time—or seven days
of British pictures out of every 70 days.
Theatre business in Hong Kong is up 10
to 15 per cent over last year in this crowded
city,
which has increased in population from
750,000 ten years ago to more than 2,500,000
persons today. There is only a small American
colony of about 1,000 and about 10,000
British residents, exclusive of the military
personnel.
The 12 first run houses in Hong Kong take
in from $2,000,000 to $2,500,000 yearly In
American dollars. American pictures are prefeiTed
and all play with a strip on the side
of the film for titles and story translated
into Cantonese. Only one theatre in Hong
Kong, the Cathay, plays Russian films but
there are several small neighborhood houses
which play Chinese pictures exclusively. The
21 first runs play four shows a day, two in
the afternoon and two in the evening, and
action pictures are preferred although an
occasional good drama also does well.
Prices for picture-going in Hong Kong
range from the equivalent of 60 cents for
the dress circle in the first runs and 20 cents
for the front orchestra seats in these same
theartes to as low as the equivalent of five
theatres with the British and America!'
colony.
j
Odell. who is in the U. S. on vacation ani'""'
lleldj
has been
(
in New York since June 15, also ha
Im a
been looking at new Allied Artists product i
Hollywood and New York.
iil
William E. Osborne.
Pm
Allied Artists assistar
.
export manager, who recently returned frot ^^'
a six-month tour of the Middle East terrii
tory, as well as Europe and England,
present at Odell's interview.
HONG KONG EXHIBITGIU-Harry Oi
Odell, right, managing director of International
Films, Ltd., and Commonwealth
Enterprises, who owns Hong Kong theatres,
chats with Steve Broidy, Allied Artists
president.
m cos
mlor
18
BOXOFFICE
:
25, 195 lOFFic

'
relish
A
—
^ewecu^
< <
'plodded
AM BUSTERS, THE (WB)—This British
import will interest the moviegoers who
British films for productional metic-
:
ulousness. Also those who like war pictures
will be especially intrigued by the offerins's
reasonably suspenseful chronicling of
a significant but little-publicized event that
aided the Allies in winning World War II.
Tlie film was directed with distinction by
.Alichael Anderson. Richard Todd, Michael
Redgrave, Ursula Jeans.
RONT PAGE STORY (Assoc. Artists)—
British version of a newspaper melodrama,
similar to the many Hollywood films with
;i "stop the presses" climax, this is best
suited to the art houses, where Jack Hawkins,
recently voted England's most popular
male star, has been building a following
since "The Cruel Sea." It has enough action
to satisfy as a supporting dualler in
the better neighborhood theatres. Produced
by Jay Lewis and directed by Jay Lewis.
Jaik Hawkins, Elizabeth Allan, Derek Farr.
KKAT ADVENTURE, THE (de Rochemont)
—A superbly photographed documentary
drama about wild life in the Swedish forests,
this first feature film by Arne Sucksdorff,
famed Swedish movie-maker, is a
masterpiece of its kind and will likely be
jp for special awards when next year's
Academy Awards are chosen. It was a
prize-winner at the Cannes Film Festival
n 1954. Written, produced, directed and
photographed by Sucksdorff.
.VSSES (Para) —The Ponti-DeLaurentiis
orDducing group in Italy has made a magnificent
spectacle out of the Homeric legend
of Ulysses, the Troian warrior who
had many amazing adventures before he
returned to his faithful wife, Penelope.
iVith Kirk Douglas giving a virile and completely
convincing portrayal of the bearded
aero and the Italian star Silvana Mangano
making a striking figure in the dual role
if Penelope and the temptress Circe, the
oieture should do excellent business, espeially
where action fare is favored. Sets
\rul costumes are lavish and the Technirilor
is superb—only CinemaScope is
•nissing. Directed by Mario Camerini. Kirk
Douglas, Silvana Mangano, .Anthony Quinn.
Rossana Podesta.
These reviews will appear in full
n a forthcoming issue of Boxoffice.
Drter and Elan Organize
llm Producing Company
vETW YORK—Elan-Porter Productions ha.s
!n formed to make commercial, industrial
a television feature films at a studio here
334 East 74th St. Its office is at 19
^st 45th St.
lalph Porter, writer, director and producer,
production head. He has been a.ssociated
h Official Films, Laurel Films and Eastern
aid Studios. Raphael Elan is in charge
business management, sales and promotion.
s attorney is Eleazar Lipsky, novelist, who
1 also advise on the creative end.
Bulk of Hollywood Films
Clean, Kefauver Finds
HOLLYWOOD— Filmdom refi'.-^cs to take
the rap for the rising index of U. S. adolescent
hoodlumism. Such was the con.sensus
opinion of the industry's top brass—in the
persons of studio executives and administrators
of the production code—as reflected
in testimony during a four-day local session
of the Senate juvenile delinquency .subcommittee,
of which Sen. Estes Kefauver (D.,
Tenn. ) is chairman. Only the Tennessee solon
and his committee counsel. James Bobo, were
on hand, as other members of the group did
not put in an appearance.
Prior to his departure, Kefauver—who said
the hearings will be resumed in Chicago
agreed that the bulk of Hollywood celluloid
is "wholesome," said the code is the best
example of self-imposed regulation he had
studied, and declared he had found "an encouraging
attitude by the picture makers toward
correcting the errors of judgment and
bad taste that exist." He charged, however,
that in some films there is too much brutality,
violence and illicit sex. and expressed
criticism of the MPAA's advertising code and
of the moral tone and values of certain examples
of film advertising which he displayed.
Geoffrey Shurlock, PCA administrator, outlined
the code's modus operandi and contended
it Ls "as strongly supported and as
warmly approved in Hollywood today as it
has ever been," pointing out that as a result
of such support American motion pictures
have achieved stature not only as
artistic and dramatic vehicles but also as
being "the most popular form of family entertainment
that there is."
Kefauver was also reminded by Shurlock
that, as concerns violence in screen fare,
filmmakers had pledged in huddles with the
PCA last November that there would henceforth
be a substantial reduction in such
scenes.
Film ballyhoo techniques were defended by
Gordon S. White, director of the MPAA's advertising
code administration, who said that
COPY NUMBER 3,000,000 — Max E.
Youngstein, left, vice-president of United
-Artists, is presented the 3,000,000th copy
of Morton Thompson's best-selling novel,
"Not As a Stranger," by Henry Hohns,
general sales manager for Scribner's, publishers
of the novel. UA is releasing
Stanley Kramer's film version of "Not As
a Stranger," which will open June 29 at
the Capitol Theatre, New York, and the
Stanley Warner, Beverly Hills, Calif.
the selling methods en. ployed in advertising
and publicity copy r'-eat "symbolically" with
a given picture and that, in these days of
brisk competition, they must be "striking and
effective," a factor which, he opined, may
be the root of "some of the misunderstanding"
about such copy. It is his function.
White continued, to see that motion picture
advertising conveys the "general impression"
of the film and thus Is "neither misleading
nor misrepresentative."
COMMUNITY SHOWS STRESSED
The MPAA's Roger Albright, director of its
department of educational services, testified
that the film Industry has sought to
take "strong, affirmative steps" in coping
with the problem of juvenile delinquency
through the operation of production and advertising
codes, the manufacturer of "hundreds"
of pictures intended to stress "high
moral values," and the development of community
programs which regularly use films
as an educational medium.
Kefauver pointed out during the course of
the hearings that neither he nor other members
of his subcommittee were advocating
censorship, and paid tribute to the industry
for being generally a fine influence for good.
Among other witnesses were:
Dore Schary, MGM studio head, which
company's "Blackboard Jungle" and "The
Prodigal" were among the films coming under
the senator's probing eve. Schary contended
that "Jungle" will arouse the public
to take action against delinquency, rather
than inciting any further spread thereof.
Jack L. Warner, vice-president and production
chief of Warner Bros., who contended
that patterns of family life have
changed so rapidly during the past 40 years
that some adolescent unrest can be traced
to this factor. As concerns the fact that his
company's "Rebel Without a Cause" was one
of the pictures cited by the Kefauver group
for scrutiny, Warner quipped that the senator
must be "equipped with radar," since
the feature is still being edited and he (Warner)
hasn't yet seen it himself.
FREEMAN ALSO TESTIFIES
Y. Frank Freeman. Paramount vice-presiident
and board chairman of the Ass'n of
Motion Picture Producers, who declared delinquency
isn't the fault of films or TV but
of the American family. Confronted with an
ad layout for Paramount's "Hell's Island."
Freeman opined it was "very bad," but explained
the studio had no control over the
preparation of such copy.
Jerry Wald, Columbia executive producer:
Lou Greenspan, executive secretary of the
Motion Picture Industry Council: actors
Ronald Reagan and George Murphy: and
William Mooring, Hollywood correspondent
for the Catholic newspaper. The Tidings, also
testified.
War Picture Retitled
NEW YORK—"Break to Freedom" is the
new title for a picture about a World War II
prison camp made by Eros Films and released
by United Artists. It was formerly
titled "Albert, R.N."
B SOFFICE :
: June 25, 1955 19

. . MGM
. . Over
: June
'i^oUcfwmd ^efK^
By
IVAN SPEAR
Wayne-Fellows Unit Has
Busy Schedule Ahead
With a minimum of fanfare, Batjac Productions—the
unit headed by John Wayne
and producer Robert Fellows—appears to be
quietly pointing toward one of the busiest
upcoming schedules among the industry's
large family of independent filmmakers.
Batjac, which has a multiple-pictui-e releasing
commitment with Warners, is now laying
plaios for an early start on a new property,
"Cappy," on which the script has been completed
by Robert O'Brien and Irving Elinson.
It deals with the increasingly popular sport
of little-league baseball.
Also due to hit the cameras soon under
the Batjac banner is "Goodbye, My Lady,"
based on James Street's novel about a boy
and his dog, which William A. Wellman
will direct and for which Phil Harris and
Walter Brennan have been set in character
leads. Completed and awaiting release is
"Blood Alley," a Wayne-Lauren Bacall starrer,
also piloted by Wellman, while in editing
stages is "The Lock and the Key," produced
and directed respectively by Bob Morrison
and Andrew McLaglen. In the outfit's stockpile
are "The Quality of Mercy," a novel
by Robert Carson, and "C'Est La Guerre," a
story of the Lafayette Escadrille in World
War I.
Allied Artists Purchases
T'wo Yarns in Week
Pegging them both for September starting
dates, the William F. Broidy production organization
lined up two story purchases to
bolster its slate for Allied Artists. Added to
Publisher From India
Lauds Motion Pictures
Refreshing, indeed, it is to hear—at a
time when the screen is the target of
more and more attacks from self-ordained
extra-industry critics—a few kind words
spoken about it by a person in a position
of influence and authority.
Such is J. C. Jain, general manager of
the organization which publishes the 105-
year-old Times of India. Entertained in
Hollywood by the A.ss'n of Motion Picture
Producers during the course of a threemonth
global tour, Jain declared:
"Motion pictures are a greater force
for fostering international understanding
and goodwill than all the world's diplomats
and politicians."
The visitor from Bombay, who also publishes
Filmfare, India's leading fan magazine,
suggested the initiation of a coproduction
progi'am between U. S. and
Indian film industries, the latter of which
he regards as "still in its infancy stage"
although It ranks second in the world in
volume of output.
Jain, accompanied by his wife, toured
the Warner, Paramount, MGM and 20th
Century-Fox studios before his Saturday
(18) departure.
20
the docket were "The Big Blaze," an original
by Louis Stevens, and "Blood on the Blade,"
a screenplay by James Warner Bellah. Tlie
former deals with a battalion chief directing
the fighting of a conflagration in a metropolitan
area; the latter, to be accorded
Cinemascope garnishment, is from a Saturday
Evening Post story written by Bellah
under the title, "Apache Curse," a drama of
federal prison riots in the west in 1865 . . .
"The Big Pasture," a novel by Clay Fisher
which is a sequel to his earlier tome, "The
Tall Men." was acquired by Producers William
A. Bacher and William Hawks, who have
just completed the film version of "The Tall
Men," starring Clark Gable and Jane Russell,
for 20th Century-Fox. Bacher and Hawks
are packaging the new property and have
given 20th-Pox first refusal thereon.
RKO Production Activity
Highest in Three Years
Marking the highest production activity at
RKO for the past three years, three features
will begin work at the studio and another in
London during July, all for release through
the Howard Hughes company, it was disclosed
by C. J. Tevlin, vice-president in charge of
studio operations.
Scheduled to roll here are "Glory," to be
produced and directed by David Butler, starring
Margaret O'Brien, John Lupton and
Charlotte Greenwood: "Counterfeit," a Benedict
Bogeaus production starring Barbara
Stanwyck, which Kurt Neumann will direct;
and producer Edmund Grainger's "Great Day
in the Morning." The trio will all be garnished
with Superscope and Technicolor.
Set to start lensing in Britain is "The Way
Out," a Todon production co-starring Gene
Nelson and Mona Freeman.
After two years in Germany in charge of
information film production for the TJ. S.
State Department, George Templeton has
returned to Hollywood to organize Totem
Productions, marking his re-entry into the
independent field. He was, some years ago,
associated with Alan LeMay in a sharecropping
company which turned out several features
for United Artists release.
Fu-st vehicle earmarked for filming under
the aegis of his new unit is "The Chips Are
Down," a novel by Alfred Cotel, scripted
by William Rankin. Templeton is now lining
up a cast and negotiating distribution
arrangements for the venture.
T'WO Veteran Actors Back
For Roles at Warners
Casting news was enlivened with word of
the return to Warners of two acting veterans.
Ralph Bellamy, inked for his first film role
in a decade, joined the roster of "The Court-
Martial of Billy Mitchell," which title-roles
Gary Cooper, while William Gargan will be
on the lot for the first time in 17 years to
portray Jane Wyman's father in "Miracle in
the Rain" . lured Celeste Holm
away from stage and TV activity to join
Frank Sinatra and Debbie Reynolds in "The
Tender Trap" . at Universal-International,
Donna Reed was set as Steve Allen's
co-star in "The Benny Goodman Story."
PRAISERS HONOR PETE — Pete
Smith, right, for many years an MGM
short subjects producer, and who started
his lengthy Hollywood career as a press
agent, accepts from President Nat James
of the Publicists Guild the organization's
tliird annual Tom-Tom award, a tribute
to Smith's years of service in advancing
filmdom's public relations. Smith recently
retired for reasons of health. A scroll
accompanying the symbolic tom-tom declared:
"The Publicists Guild proudly presents
Pete Smith the 1955 Tom-Tom Award In
recognition of his long and colorful career
in motion picture public relations, pub-
Ucity, and advertising. His success has
been outstanding, his achievements extraordinary.
His contributions to the industry
have been an inspiration to all publicists
and have earned him the respect and
admiration of the film industry."
Alperson Plans 'Mohawk'
For Late July Start
Here and there in the Hollywoodlands :
Witl
"The Magnifleant Matador" now in releasi
under the 20th Century-Fox banner, Edwan
L. Alperson, who produced the bullfightini
drama independently, has scheduled a late
July start for his next, also for 20th-Fos
"Mohawk," which will be lensed in Path
color . . . Robert Webb, who recently dl
rected and co-produced, with his wife Bar
bara McLean, 20th-Fox's "Seven Cities o
Gold," has been handed an extension on himegaphoning
ticket at the studio . . . Call'
fornia's Gov. Goodwin J. Kmght will be ii
the vanguard among the civic, industrial aiM
film trade leaders who will be honored guest
at the July 17 press preview of Disneyland],
the widely touted amusement park being con
structed near Anaheim, Calif., by the Wal
Disney organization. It is slated to be offi
cially opened to the public on the followtol
day.
John Horton Transferred
To U-I Studio Position
1
After six years as the company's repre
sentatlve in Washington, D. C John Hortoi
has been appointed to a studio post at Utol
versal-Int«rnational, where he will serve ai
an aide to Edward Muhl, vice-president 1)
charge of production, and James Pratt, execu
tive manager.
BOXOFFICE
:
25, 195
^
spon

: June
.
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INVESTMENT
OF $2450
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_to coxer cost ot
Xanipaign Packages to Ix' u^ed i'.i
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Sponsored by TEXAS COMPO with the cooperation of BOXOFFICE
1 XOFFICE :
25, 1955 21

iolalii
to
ilet
'iiiie
'
Colosseum Salesmen
Win Wage Increase
NEW YORK—The Colosseum of Motion
Picture Salesmen and the negotiating committee
for the major film distributors have
reached a decision on a new employment
agreement, according to a joint statement
issued June 20. The services of Commissioner
J. R. Mandelbaum of the New York regional
office of the Federal Mediation and Conciliation
Service were helpful in aiding the parties
to reach an agreement.
The agreement, which will run for two
years, calls for a $5.50 per week, across-theboard
salary increase, an increase in the daily
car allowance for city salesmen to $5 per day
and for country salesmen to $10.50 per day.
The minimum starting salary for salesmen
who have been employed in the industry as
salesmen for one year or more has been
increased to $85 per week. A substantial improvement
in membership security provisions
also was agreed upon.
The distributors who participated in the
negotiations were: Loew's, represented by
Marvin M. Rosen, chairman; Columbia Pictures,
represented by H. C. Kaufman; Paramount,
Arthur Israel jr.; Republic, J. E. Mc-
Mahon; RKO, Frank E. Rosenfelt; 20th Century-Fox,
C. A. Hill; United Artists, J. K.
Chapman; Universal, P. T. Murray, and Warner
Bros., Larry Leshansky. Colosseum was
represented by Glen H. Haviland, president,
and Paul Weiss, Lawrence Terrell, William
Bugie, Milton E. Simon and David Bartell,
general counsel.
U-I Plans TV Pre-Selling
For 'To Hell and Back'
HOLLYWOOD—First national TV spotcampaign
in motion picture history will
launch the pre-selling of Universal-International's
Technicolor-CinemaScope drama
"To Hell and Back," the life story of Audie
Murphy, America's most decorated war hero,
it was disclosed by David Lipton, vice-president
in charge of advertising and publicity.
Plans have been completed for the use
of continuous spot-time on 67 TV stations
throughout the country during July, August
and September for "To Hell and Back,"
which stars Murphy and which was directed
by Jesse Hibbs for producer Aaron Rosenberg.
The TV time will be used solely for pre-selling
purposes, Lipton emphasized.
Monroe R. Goodman Joins
Schwalberg's New Firm
NEW YORK—Monroe R. Goodman has
been named a vice-president of Artists-
Producers Associates,
Inc., by Alfred W.
Schwalberg, president.
He took over his new
post Monday (20).
Goodman resigned
recently from Paramount,
after 25 years
as an executive with
the company. He was
an executive assistant
to Schwalberg. Goodman
started with Para-
Monroe R. Goodman ""ount in the accounting
department.
Netter to Handle Todd-AO
Theatre Equipment Sales
NEW YORK—L. Douglas Netter jr.
has resigned
as sales manager of Altec Service
Corp. to take charge
as vice-president of the
theatre equipment division
of Todd-AO, according
to Henry S.
Woodbridge, Todd-AO
president. The change
will be effective July 1.
Since Netter joined
Altec in September
1947 he has conducted
a sales campaign in
behalf of the installation
of Cinemascope
L. Douglas Netter Jr.
and stereophonic sound
in several thousand theatres. Netter has said
he saw a gi'eat future for presentations on
huge, curved screens, and that the Todd-AO
type of presentation used in "Oklahoma!" will
show that further progress is being made in
that field. Todd-AO licenses and distributes
its projection and sound equipment.
Funeral Services Are Held
For Bryan Lee of MGM
NEW YORK—Fvmeral services for Bryan
Lee, 74, MGM exploitation for many years,
were held Thursday (23) at the Church of
the Resurrection, Rye, N. Y.
Lee died Sunday morning (19) while attending
church. He was formerly a singer and
composer and had appeared in vaudeville.
His widow is known as Frances Drake, King
Features columnist on astronomy and astrology.
John Lee, a brother; Letha Lee Hunt of
Pasadena, a sister; Eileen Rossie, a daughter,
and two grandchildren, Gregory Michael and
Mary Lee, survive. He was a member of the
New York Athletic Club and the Westchester
Country Club.
Carlyle Blackwell Dies;
Silent Days Screen Star
MIAMI—Carlyle Blackwell, 71, star of more
than 300 silent pictures until he retired more
than 25 years ago. died in a hospital after
a heart attack June 17.
Blackwell, one of Hollywood's earliest matinee
idols, starred with such famous screen
beauties as Mary Plckford, Marion Davies,
Blanche Sweet and Betty Blythe. He was
discovered in 1910 by the late J. Stewart
Blackton of Vitagraph. He is survived by his
wife, Mrs. Ann Enoch Blackwell, his fifth
wife, and two children by his first marriage,
Carlyle Blackwell jr. and Mrs. Carol Esther
Mlhn.
Hollywood Personalities
Perform at UN Banquet
HOLLYWOOD—Filmdom was well represented
at the Saturday (25) tenth anniversary
banquet of the United Nations, staged
at the Palace Hotel in San Francisco. Dore
Schary, MGM studio head, planed to the
Bay city Thursday (23) to finalize plans for
Hollywood participation therein, the lineup
including George Murphy as master of ceremonies,
George Stoll conducting the orchestra,
and Frank Sinatra, Kathryn Grayson and
composer-pianist Andre Previn as headliners.
CALENDARS! EVENTS
W T F S
12 3 4
S M T
5 « 7 8 9 to H
S M T W T F S
10 11 12 13 14 15 16
12 \3 14 15 16 17 18
17 18 19 20 21 22 23
19 20 21 24 25 26 27 28 29 30
22 23 24 25
26 27 28 29 30
JUNE
26-28, Mississippi Theatre Owners Ass'n annual cot
vention, Edgewater Gulf Hotel, Gulfport, Miss.
29, Allied Theatres of Illinois board of directors mee
mg, Chicago.
JULY
25, Variety Club of Indianapolis annual golf tourni
ment, Broadmoor Country Club, Indianapolis,
26, Motion fWci
Picture Theatre Owners of Connectic.
annual golf tournament, Racebrook Country Clu jfiinsi
Orange, Conn.
(irpin
lidje
Film-Sync, New Dubbing udct:
(KSHll
Organization, Is Formed
Ibf P
NEW YORK—Film-Sync, Inc., an organ
pafes.
zation that will specialize in the dubbing rom
foreign films, has been formed by Jac Tk(S
Curtis, former radio actor and producer, wlr idign
has had experience in movie dubbing wit
independent and commercial companie.s. ,
The first picture to be dubbed by Filn W\
Sync will be "Wages of Fear," prize-winnir . Ta,.
French language film, which will be di.'
tributed by Distributors Corp. of America
PITBl
i
the fall. The picture recently had fir,
aases
wt
run at the Paris Theatre.
Terry Van Tell, a veteran of the dubbirP*'
industry who has been the voice of Gir
'" i"'
Lollobrigida and other foreign stars, is vicf '
president of Film-Sync. Al Weintraub, own(
of Bell Sound Studios, where all the dubbir ^
will be done, is also associated with tl: * "'^s
organization, which will employ Scree '
Actors' Guild talent exclusively. Curtis hs '
developed a new dubbing technique whi(! 'muc
will
hiuidr
enable Film-Sync to complete wit
dubbing firms in foreign countries, he sai(i '*'
Alexander Film Co. Adds p,
Studio in Mexico City
COLORADO SPRINGS, COLO.—In a mo^
^tupal
cii
'raei 1
designed to provide more authenticity in itp""
Spanish language films, Alexander Film Cc [*"'*''
advertising film producer, has acquired pre
duction properties in Mexico City. Under th i]i)Q[]
joint ownership of the film firm and Emili^v >
Azcarraga, the Mexican company, Productor(|^''Ali
Unidos, was set up primarily to inject thl'^B-W
actual flavor of Spanish customs into W^' A'ai
ad films.
r-"Sovi
Arno Fabian has been named general maEF^ >nil
ager, and Mauricio De La Cerna technlci^in
supervisor of the new firm. The space 1
Mexico City, occupied by Pi'oductores Unido
has been leased from a feature productio
company and includes the most moder
filming and sound recording equipment avi lie»(
able.
WB 30-Cent Dividend
NEW YORK—The board of directors C
Warner Bros, has declared a dividend of 3
cents per share on the common stock, pay
able Aug"ust 5 to stockholders of record Jul
15, 1955.
tort loi
other
22
BOXOFFICE :
: June 25, 196

—
1
Schine Trial Status
Is Big Question Mark
Itiil'falo—The death here last week of
I tileral Judge John Knight at the age of
HI and after nearly 60 years at bench
jiul bar leaves the disposition of the
fjiivernment's charges against the Schine
lluatre circuit hanging like a gigantic
(|U(stion mark. The Department of
Justice first brought the Schine chain
hilore Judge Knight on monopoly
charges 16 years ago. The case moved
up and down through the hierarchy of
cdurts. once reaching the U. S. Supreme
( imrt.
Ill 1949 the Schine management signed
a consent decree agreeing to dispose of 40
out of its 120 theatres. The government
liled criminal contempt charges last year
against Schine Theatres, eight other
corporations and six individuals, alleging
violation of the agreement. Trial before
Judge Knight began last December 9
;uul concluded March 1. The government
presented 75 witnesses and 1,100 exhibits.
riic record of testimony totals 5,600
pases. The lawyers' final briefs are still
to come.
The Schine case was the last major court
action over which Judge Knight presided.
enate Okays Change
1 Tax-Anything Act
PITTSBURGH—The Senate has approved
uiimes hi the "tax anything" law of 1947
ulir which Pennsylvania cities, boroughs,
^^^.^hips and school districts levy amusecnt,
income and a variety of other taxes.
lit bill provides, that if the tax has been
iffect, the ordinance need not be adverrcl
prior tore-enactment the following year.
ir "lax anything" act of the legislature
r- designed as an emergency measure to
\r temporary relief to political subdivisions
linancial trouble, but these various taxes
hundreds of communities have become
(irt-or-less permanent, although the law
IS iM'otected the public to the extent that
(.'M' levies had to be advertised annually in
Ivance of re-enactment, and in many inances
taxpayers in these municipalities,
iim informed by such advertisements, got
led up at ccuncilmen, supervisors and school
laid members. Industry observers say the
u^:eNted changes should be defeated.
ilbany Showmen to Meet
)n Audience Poll Plan
.^LBANY—A meeting to discuss tlie Audi-
Ai- Awards Poll, with lobby voting by pam.s
November 17-25, on pictures, performu
ts and young players, is expected to be
Id in the 20th-Fox projection room July
Harry Lamont, co-chairman for the exanae
district with Louis W. Schine of
hme circuit. Gloversville. and Ray Smith,
arner
j
Bros, manager, revealed Monday
[at he would write Bob Coyne, special coun-
[l for COMPO, to obtain details on the
Jailer, publicity and balloting.
Lamont hailed the voting plan as "tersaid
that he could not conceive of
|i exhibitor or manager who would not push
Branch managers and salesmen will colierate
in contacting theatres.
IDivlsion Manager Saul J. Ullman pledged
I'PPort for Fabian. Schine, Stanley Warner
lid other circuits will also cooperate.
Revival of Showmanship
Is
Plea at Convention
OLD POINT COMFORT, VA,.—Virginia
Motion Picture Theatre Ass'n members
elected Seymour Hoffman of R.chmond president
and heard a plea for a return to the
.showmanship made famous in past decades
as they wound up their annual summer convention
here last week.
The as.sociation meeting for three days
116-181 got down to .some real problems of
the industry—state and nationwise—such as
sales taxes, distributor-exhibitor agreements,
power rates and a possible movement by
Negroes to seek admission to Virginia's white
theatres.
Sandwiched between the well-attended business
sessions was a program of recreation
and entertainment.
At the closing banquet Jack Beresin
of Philadelphia, a self-styled "oldtime boy,"
praised the showmanship of the past decades
and termed it an almost lost art that will
have to be revived as a salvation of the
exhibitor. The president of ABC Vending
Machine Corp. and past chief barker of
Variety International said, "Motion pictures
stand in a cla.ss by themselves in captivating
the imagination of the American public and
the showmen are failing to sell their product."
The speaker, an exhibitor from as far back
as 1913. referred to wliat he called "the heyday
of motion pictures, 1947-48, when 89
million people attended movies in a week
week in and week out. "Is there any other
entertainment that can match it?" he asked.
He said, "While television is naturally a competitor
for the entertainment dollar, there
is no other place the family can get the
i-elaxat:on that can be obtained in the theatre.
"You can't depend on government agencies
to solve your problems and you must realize
that help comes to those who help themselves
and go back to showmanship," Beresin
admonished.
Hoffman succeeds Leonard Gordon of Gordon
Enterprises in Newport News, who completed
two terms in the presidency. Other
new officers of the association are R. G.
Flanary jr. of Richlands, Syd Gates of Norfolk,
Morton G. Thalhimer jr. of Richmond
and P. M. Westfall of Martinsville, vicepresidents;
Roy Richard.son of Suffolk, .secretary;
William Dalke jr. of Woodstock, treasurer;
Wade Pear.3on of Arlington, sergeant
at arms, and Carlton Duffus of Richmond,
executive secretary.
Discussed was the possibility that Virginia's
segregated theatres may be on the
list of places being eyed by Negroes for court
action in view of the recent United States
Supreme Court decision ordering desegregation.
Col. Robert Barton of Richmond,
VMPTA counsel, pointed out that theatre
owners are businessmen not supported in
any manner by government funds and therefore
are not within the purview of the court
ruling. He said that Virginia has a state
law concerning the mixing of audiences in
public places and he suggested exhibitors
abide by this law which he said is adequate
under current conditions.
"There is no law, however, that prevents
suits and it may take money to defend a
Plans for the 1955 summer convention
were discussed by the Virginia Motion
Picture Theatre Ass'n directors before the
three-day conclave June 14-16 at Old
Point C'omi'ort. Seated left to right, in
the above photo: Wade Pearson, Arlington,
sergeant at arms; F. M. Westfall,
Martinsville, vice - president; Seymour
Hoffman, Richmond, new president of the
association; Leonard Gordon, retiring
president; Morton G. Thalhimer jr., Richmond,
vice-president, and Jack Rumsey,
Covington, retiring treasurer. Standing are
other members of the board. In the other
photo Virginia Grist of Lynchburg is
telling association officials about some
new stars. From left: Carlton Duffus,
Richmond, executive secretary; F. W.
Westfall, Martinsville, vice-president; Jer
(Continued on page 28
or*
rome (iordon, Gordon Enterprises, and
Dave Garvin jr.. Paramount, both of
Newport News and new members of the
board.
' IjXOFFICE
:
: June 25, 1955 23

—
—
———
. 1
—
—
—
— —
—
. . . Linda
. . . William
. . Howard
. . Maurice
.
.
|
Hot Weather Affects Most Holdovers BROADW AY
On B'way; 'Oz Revival Opens Big
NEW YORK—The arrival of really hot
weather to start the summer affected the
majority of the Broadway first runs, many
of which were nearing the end of long runs.
Of the new pictures, only the reissue of "The
Wizard of Oz" had a smash opening week,
second best in the history of the Normandie
Theatre. "Las Vegas Shakedown" also had a
good single week at the Palace.
"The Seven Year Itch" led the field with
a strong thii-d week at Loew's State, although
slightly below expectations, followed by a
fine fourth week for "Love Me or Leave Me"
at Radio City Music Hall, where the picture
will probably play six weeks. "This Island
Earth" also continued big in its second week
at the Victoria.
The pictures which had the biggest drops
were "Soldier of Fortune," in its fourth and
final week at the Roxy; "The Magnificent
first Disney Cinemascope cartoon feature,
which opened at the Roxy Theatre Thursday
123), "Summertime" had a benefit opening at
the Astor and "Moonfleet"' went into the
Palace.
(Average Is 100)
Astor The Magnificent Motodor (20th-Fox), 4fh
Baronet The informer (RKO), reissue, 3rd wk,
.
Capitol The Prodigal (MGM), 6th wk
90
Crrterion Five Against the House (Col), 3 doys of
2nd wk
Fine Arts To Paris With Love (Continental), 12th
.115
Globe Davy Crocl

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OXOFFICE :
: June 25, 1955 25

. . Impressed
. . Edward
; June
BUFFALO
Come exceptionally strong attractions coming
to the first run screens prove that producers
are releasing some of their biggest
hits during the summer instead of waiting
until fall and winter. Shea's currently has
"Love Me or Leave Me," which will be followed
by "Not as a Stranger," and later by
"Summertime." and "The Cobweb." At the
Paramount, Manager Edward Miller soon will
offer "The Seven Little Foys." At the Center,
manager Ben Dargush is presenting "Soldier
of Fortune." to be followed by "Land of the
Pharoahs." and "Mister Roberts" Robert
. . .
T. Murphy, managing director of the CentUJ-y.
declares that his prospects are indeed unprecedented
for any time of the year. The
Century now has "The Seven Year Itch," to
be followed by "Davy Crockett, King of the
Wild Frontier," "House of Bamboo," "Lady
and the Ti-amp" and "The Left Hand of God."
The Lafayette is showing "A Pi-ize of Gold,"
with "Foxfire" next and "The Shrike" booked.
It looks like a big season from a boxoffice
viewpoint this summer.
July birthday greetings are in order for the
following Buffalo area industryites, all members
of Variety Tent 7: Alfred Bergman, Car-
melita Biggie, Ruth Bourne, Belle Brown ,De£
Nettie Cornblum, Irene Denny, William Dipson,
Ben Felcher, Jack Grood, Helen Hess
Philip Kates, Edward Kaye, Walter LeRoy
Jeanette Lieser, Nina Lux, Freda Marcus
Julie Paepke, Giannina Pappalardo, Williair
:
Rosenow, Nan Saperston, Phil Todaro, Loui ''*
Wertheimer, Sarah Weil and Lillian Wollens
Charles B. Kosco, manager at 20th-Fox, at
tended the two-day sales convention in New
York . by the reception accordedl. nars
the highway safety film, "Devil Take Us,'| tFoi
Manager Robert T. Murphy of the Centurj.l-,, tity
i
began issuing Buffalo Evening News Driversr .jce
Club emblems to patrons. Following a private^ laia?'
showing of the short for the police and otheif join
;
traffic advisory officials. Police Commissioneitl itkiisi
DeCillis lauded the highway safety message JYjniiai
THE GREATEST DOUBLE BILL
NOW AVAILABLE FROM ASTOR!
26
Every
woman
goes
for
KIRK DOUGLAS as the
1
"••••"
FOUR STARS
-Daily News
"TOP FIGHT FILM!' -NY TIMES
Produced by STANLEY KRAMER
THE NATION'S TOP
CRITICS ACCLAIM
"APIC7QH f
" EXCITING '."-Tme Mag
AN ASTOR EXCHANGE IN EVERY KEY CITY IN THE U. S.
CAPITAL—309 N, 13tli Stfect— Philadelphia
EQUITY—922 New Jersey Ave.. N.W.—Wash. D.C.
FAMOUS—630 Ninth Ave.— New York
CROWN— 1705 Blvd. of Alii
REALART—951 Western Av(
(also serving Buffalo)
-Pittsburgh
-Albany
of the film . . . Harold Bennett, manager at ;
ju,, t
National Screen Service, was recuperating ,,, gnte
from a heart attack in Sisters Hospital. NS£ 'r^ voi
office folk urge friends to send him cheer uj jiorSc.
'^'i''^-
; j'iiicM
Jeremiah E. Cavanaugh, 77, whose acting "'
career included appearances with
'' ?"
Lloyd
Nolan, George Arli.ss and Minne Madden;-'
'
Fiske, died reecntly in General Hospital. He ^
was a cousin of the late Philomena Cavanaugh,
longtime Shea publicity executive. He llbllCl
worked as a checker for MGM here for ter jw V(
years, then was house manager at the Cen- jfij piil
tury until 1949, when he retired . . .
Mrsifiope
Elmer F. Lux, wife of the head of Elmail tfn Mi
Theatres, was recommended by the 23rc jij.w
ward Democratic committee for executive aadex]
committee endorsement for councilman alfft^-isinf
large, but she declined to let her name be:
considered . . . Bill Carroll, for many years ar
assistant in the Shea Theatres publicity department,
has resigned and moved to Boston
Gus DePauw, manager of the Capitol ir
Newark, N. Y., is dead. He has been succeedec
at the Capitol by Paul Pearson . . . Drive-ir
church services started last Sunday (19i foi
the third season at the Empire out-doorer ir
West Webster . L. Hyman, vice^
president of American Broadcasting-Para'
mount Theatres, was here inspecting the loca
UPT houses. He presided at a meeting of al!
the managers in Arthur Krolick's offices ir
the Paramount Theatre building, which alsc
was attended by AI Sicignano of the home
booking office.
Holland-Wegman Productions, motion piC'
ture concern at 233 North St., Buffalo
expanding its business to include the production
of 35 motion pictures for television anc
industry. Edward J. Wegman and Sheldor
C- Holland, partners in the concern, declarei
they are the first in the area to get intcj
full-scale production of 35mm movies. Jack
R. Davis, who previously had his own Industry-TV
film company in Pittsburgh, has
joined the staff to head the new operation
John R. Oishei, who was a prominent theatre
manager in Buffalo at one time, having
managed the old Shubert Teck, which played
the big stage shows from New York in the
old days, has been awarded an honorary doc
tor of laws degree by Canisius College ol
Buffalo. Oshei is president of Trico Products
Corp.. which he organized in 1917, and in
which the late Dr. Peter C. Cornell, father ol
Buffalo's famous actress, Katherine Cornell
was an officer for many years.
Humphrey Bogart and his actress-wife
HSf
Lauren Bacall, will star in the Warner film
"Melville Goodwin, U.S.A."
BOXOFFICE
:
25, 195!

1 i
here.
. . Richard
. . Sardos
. . Alan
DeSilva Appointed
ochester Schine Head
r HESTER—Joseph E. DeSilva, who for
t two and a half years has managed
,)e
-
hine Playhouse in Canandaigua, has
I, iiijpointed city manager of 11 Schine
DeSilva. who has been associated
^th the exhibition end of the industry for
years, has worlced in Auburn and Candaigua
since joining the Schine circuit
ree years ago. Formerly he had worked
th the Fox Midwest theatres for 18 years.
The city manager post here has been vant
since the departure of Ben Dargush,
w manager of the Center in Buffalo.
Paul Johnson, former manager of the Eckel
Syracuse, succeeds DeSilva as manager
Canandaigua. Johnson, a native of Spring-
Id, Mo., has been with the Schine organition
since 1953.
Dlint Young has resigned as district maner
for Schine in the Geneva area and has
en succeeded by Lou Hart, former Schine
strict manager in Watertown, who will
ike his headquarters in Albany. Jack
tchell is the new Schine district manager
Watertown.
ublicity Assignments
^JEW YORK—Maria Van Slyke has been
med publicity manager for the production
Europe of "Foreign Intrigue," starring
'bert Mitchum, by Fi-ancis M. Winikus,
lited Artists du-ector of advertising, publicand
exploitation. Rogers & Cowan is now
vertising-publicity representative.
ALBANY
Den Smith, longtime film salesman in this
territory and a resident of St. John, N. B.,
the past two years, returned here for a physical
checkup at Memorial Hospital, A cousin,
Dr. Sidney Kimelblot of Castleton, conducted
the tests . , . Jim Bracken, Stanley
Warner contact manager, was in , . . Norm
Pratt is buying and booking and screening
pictures at several summer resorts.
The tenure of George Bulugeorgas as assistant
booker for U-I was brief. Stricken with
a recurrence of a service ailment, he was
admitted to Albany Veterans Hospital and
re.?igned from U-I. Anthony Lombardo, 27,
was hired by Manager Norman Weitman as
a replacement. Johnny Capano, former assistant
to head booker Al Marchetti, is now
with Upstate Theatres in the same capacity.
Capano doubles as owner-operator of the
State in Troy . Vogel. son of
Gene Vogel, former U-I Albany manager and
onetime MGM salesman here, will enter Columbia
University next fall.
The first in a summer series of Sunday
services was held at 8:30 a.m. Sunday (19)
in the Auto-Vision Theatre. East Greenbush.
Sponsors are the Protestant churches of
Ren.=selaer. De Freestville, Clinton Heights
and East Greenbush . Smalldone
is this season playing Columbia and U-I
product first run at the Malta Drive-In, seven
miles south of Saratoga ... A new cottage
infirmary has been provided by the Variety
Club for the boys attending Camp Thacher
this season. Tent 9 equipped and furnished
it. and installed a new heating system in
the kitchen.
Vacationists included Jim Tunney, U-I
head shipper and a film dispatcher here
since 1918 . . Mrs. Joan Pratt Winkowski,
.
U-I switchboard operator who was married
at Sacred Heart Church in Troy June 11. returned
from two-week honeymoon . . . Irving
Fried, president of Tristate Automatic
Candy Corp., was here from Buffalo.
Joe Liss, Stanley Warner district manager
and supervisor of the circuit's houses in
Albany. Troy and Utica. was injured in an
automobile accident Monday while en route
from Boston to a meeting at the New Haven
zone offices. He was reported hospitalized in
Worcester . . . Fabian's Palace increased the
scale for "Davy Crockett. King of the Wild
Frontier" to 75 cents weekday matinees, and
to 50 cents for children. Usual prices are 60
and 25 cents . Iselin featured Dollar
night on a Monday at the Auto-Vision, East
Greenbush.
The Madison garnered excellent business
with "The Blackboard Jungle" on a Sundaythrough-Wednesday
booking. Manager Oscar
J. Perrin reported that he did not have a
bit
of audience trouble with the picture.
You'll sit pretty
with
GRIGGS "PUSH-BACK"
THEATRE CHAIRS BY RCA
Patrons make a B-line (B = Boxoffice)
for the "Push-Back"*
equipped theatre. They like the
"Push-Back" comfort and convenience.
Seated patrons simph'
slide back as others enter or
leave. Don't forget . . . this means
easier, more frequent trips to
concessions, too.
Choose "Push-Back" standards
and upholstery in the smart
colors that match your house interior.
Mechanically speaking
. . . you'll find rugged features
like: retraction operation that
stays smooth . . . enclosures for
all moving parts . . . removable
backs and seats for thorough
cleaning and interchanging to
equalize wear.
Practical terms make it easy for
you to dig in right away on
those profits from an installation
of Griggs "Push-Back" Chairs
by RCA. Call us or stop in . . .
about the seats that show up in
receipts!
*'Pi,s>i.B

1
: June
"
-j
Virginia
Convention
I
Continued from page 23
court action, if one were brought by a wouldbe
patron. But you are not forced to sell
tickets except under conditions
(equal facilities
and segregation! set forth by the state
law," he said.
Barton asserted Virginia is faced with
establishing more channels of income, and
it is virtually certain that the 1956 session
of the general assembly will consider a sales
tax. "Now is the time," he said, "to do the
spade work to protect your interests and provide
some measure of insurance that if any
sales tax is enacted, it will be fair and
equitable to theatre operations." He said the
association should make every effort to see
that any sales tax would repeal or prevent
levy of local amusement taxes such as are
in effect in some Virginia localities.
Pay TV, Colonel Barton said, would be
a natural rival and enemy of theatres. This
matter also should be given deep consideration
well in advance. Thorough groundwork
is imperative now, he declared, to insure
defeat of the plan.
FILM RENTALS STILL PROBLEM
There is little likelihood that distributors
are willing at the present time to meet with
exhibitors to work out more equitable rentals
on films. Distributors, he said, have their
hands full with pending antitrust suits, and
are giving no thought to conferences with
exhibitors. "In the case of the little man,"
he said, "the distributors realize he is having
a difficult time and some relief may be forthcoming.
But the chains and large operators
will have to continue to accept the highest
rates the traffic wUl bear."
Horace Adams, president of the Independent
Theatre Owners of Ohio, said he is opposed
to government control or regulation
of motion picture distribution. He added,
however, that he could foresee a possible
need for such control to insure equitable
distribution in the industry.
Robert W. Coyne, of New York, COMPO
executive, outlined the Audience Awards program
by which the exhibitors nominate the
best pictures, best performances by male and
female and the most promising young personalities.
No formal vote was taken, but the
as.sociation endorsed the plan and individual
members will participate. Coyne explained
the public will cast ballots from November
17-27. Much i:ke the Academy Oscars, it is
planned to hold a national function in Hollywood
to recognize the winners.
GAUGHAN EXPLAINS NEW PLAN
Another new plan designed to stimulate
the movie industry was explained, by George
Gaughan of Memphis, field representative
of the Theatre Owners of America. The
group is setting up a new corporation financed
at least in part by the sale of bonds to
provide funds for independent producers.
Known as the Exhibitors Film Financing
Group, Gaughan said it would provide incentive
and inducement to better the industry
in a wide range of endeavor.
Morton G. Thalhimer of Richmond, president
of the Neighborhood circuit and a
member of the TOA board, pleaded for better
understanding and more honesty among exhibitors.
The time is past, he said, when
exhibitors can think only of themselves.
One of the most interest-provoking features
of the convention was a panel conducted
by Jerome Gordon of Newport News
on publicity and promotion. Members were
popping up all over the floor to throw in
ideas, some old and some with new coating,
to increase business and make for better public
relations. The participants were Earle
Westbrook of the Norva in Norfolk. Dave
Garvin jr. of the Paramount and John Bateman
of the Warwick in Newport News and
William Wyatt, Charleston, W. Va.
The association voted to defer the 1956
convention and instead attend the regional
meeting in Washington, probably in May.
Two delegates were authorized by the state
group to attend both the conventions of the
TOA and National Allied.
On the recreation side, there were guided
tours of the historical places on the Virginia
peninsula. Yorktown, Williamsburg and
Jamestown. Also visited was the Old Casemate
at Ft. Monroe where Jefferson Davis,
the Confederacy president, was imprisoned
during the Civil war. Contrasting the old
with the new, the showmen saw the world's
largest and most modern ship, the USS Forrestal,
a gigantic airplane attack carrier under
construction at the nearby Newport News
Shipbuilding & Drydock Co.
Ten members were named to represent
Virginia's congressional districts on the new
board. They are: First, Jerome Gordon of
Newport News; Second, Earle Westbrooke
of Norfolk; Third, Frank O'Brien of Richmond;
Fourth, Roy A. Richardson of Suffolk;
Fifth, F. M. Westfall of Martinsville;
Sixth, Willis Grist of Lynchburg; Seventh,
Ellison Loth of Waynesboro; Eighth, D. H.
Covington of Ashland; Ninth. R. F. Flanary
jr. of Richlands and tenth. Wade Pearson
of Arlington.
TEN OTHER DIRECTORS ELECTED
Ten other directors at large were elected
from the floor. Named were Sam Bendheim
jr., of Richmond, Harold Bepkin of Salem,
Charles Grimes of Washington. Seymour
Hoffman, Jeff Hoffheimer of Norfolk. Robert
Levine of Norfolk. T. I. Martin of Culpeper,
Morton G. Thalhimer jr.. Denver Aleshire
of Lurray and Dave Garvin jr. of Newport
News. Thalhimer. Bowden and Gordon, past
presidents, automatically became members
of the board.
As a closing convention gesture, the a.s.sociation
presented Mr. and Mrs. Gordon beautiful
silver and crystal epergnes in appreciation
of the efforts of Gordon in the presidency
for two years.
Allied Artists Sales Heads
Hold a Two-Day Meeting
NEW YORK—Home office and field sales
representatives of Allied Artists held a twoday
sales meeting here Monday and Tuesday
(20. 21) for discussion of four forthcoming
releases.
The pictures are: "Wichita." "The Warriors."
"The Body Snatchers" and "The
Phenix City Story."
Those attending the sessions were: Edward
Morey and Arthur Crown, vice-presidents;
William P. Rodgers, special consultant; L. E.
Goldhammer. eastern division sales manager;
James Prichard. southern division sales manager:
Nat Nathanson. midwestern district
sales manager; Arthur Goldblatt. .special sales
representative; Manny Goodman, eastern
contract department; D. V. Rosen, general
manager. Allied Artists Pictures of Canada,
Ltd., and Jack Bernstein, manager of the
Toronto office.
Morey R. Goldstein, vice-president and
general sales manager, presided.
BACK FROM EUROPE—Harry
Kalmine,
vice-president and general manager
of Stanley Warner Theatres, and Mrs.
Kalmine returned Tuesday (21) from
Europe on the United States. He took
part in the opening of "This Is Cinerama"
at the Empire in Paris; supervised
the arrangements for the opening of the
Sistina Theatre, Rome, June 28, visited
London and IVIilan, and studied the possibilities
of establishing Cinerama in
Madrid and Florence.
PaitT
B:itr
(iersof
feal
disl
Id a]
Loew's Summer Festival
Is Launched on 22nd
NEW YORK—Loew's Theatres started'
annual Summer Movie Festival Wednei
(22) w^ith MGM's "Interrupted Melody,
Cinemascope and color, and "The Bambofer
Prison" as co-feature, playing in the housepiM
in Manhattan. Bronx, Brooklyn. Queens an ffiht t
Westchester. The parade of festival pictuielndaya
was heralded witli a caravan of floats, glam
orous models, music and fanfare, whid "^ *"
started in front of Loew's State Theatre 1 '
Times Square at noon Wednesday and towd "
the Loew's neighborhood theatres in
New York.
jis' Si
The pictures to follow in the next fe'
weeks include The Blackboard Jungle, Stra
tegic Air Command, The Pi-odigal, Love M
or Leave Me. Naked Amazon, all with sup
id for
porting features.
cichit
Jarma Lewis, MGM starlet who will be fea
tured in "The Cobweb," soon to open a
Loew's State, rode on one of the five float
surrounded by models in colorful costume! p.
Other floats included one for "The BlacS
board Jungle." in which two bobby-soxi
danced to a rock-and-roll tune.
New Record Firm Picks
AM-PAR for Trade Name
NEW YORK—AM-PAR Record Corp.
been chosen as the name for the new corporaL ^
tion set up last week as a subsidiary of Ameik
lean Broadcasting-Paramount Theatres, Iw '^
Samuel H. Clark, president of the new com ^j^^
pany. said AM-PAR would be used as tto ^
label designation of the three speeds C,;^'
records it is planned make and distributi ,.
to
Offices for the new organization are bein
j
laid out in the Paramount building. 15( .jj
Broadway.
'
wp
fc.
28
BOXOFFICE
:
25, 19£
'OFFICE

. t
r
. . The
. . Buena
. . Martin
. . Richard
. . Henry
. . Natt
. . Tobias
. . George
. .
. .
. . Josephine
. . UA
. . Paramount
. . Booker
. . Hal
. . Salesman
.
iHILADELPHIA
•te ."jO.OOOth person to see "The Green Scarf"
;rmg its local engagement at the Green
aatre has turned out to be a general
of a local television station. Holland
VlT'i'ike, general manager of TV station
WTZ, had not gone to the movies in two
\ii> :ind he had gone to the boxoffice like
her normal citizen. However, when
,-ht his ticket, fla.^^h bulbs popped, a
Sraiig, a siren blew, and he had his hand
ken by the manager of the theatre and
local film distributor.
tilt Young, Columbia publicist, used the
ional gimmick to help plug Jimmie
«art in "The Man From Laramie." He
the voice of Jimmie Stewart answer
in a particular telephone number was
ed. The stunt really had people talking
A. M. Ellis Theatres has turned over the
of its Castor Theatre to the 800-family
holic Our Lady of Ransom parish. Ellis'
conditioned theatre is being used by the
ish until it builds its own church.
ranklin O. Pease is no longer manager at
Park Theatre . Vista settled in
latter of a day a suit that the Sablosky
hers of Norristown, Pa., brought in the
iral district court. The dispute centered
and a print of "Davy Crockett," which
distributor claimed it did not have for
t run exhibition in Norristown day and
with Philadelphia. The Sablosky
thers asked for injunctive relief, but
na Vista "found a print" in another exnge
center which was placed in use for
emergency situation. It will be rememd
that the Sablosky brothers recently won
mtitrust suit for over a million dollars in
federal district court here against the
or distributors claiming a conspiracy in
raint of trade to deprive the plaintiffs of
right to get first run pictures in Norrisn
day and date with Philadelphia.
. . . Roy
avid Supowitz, theatre architect, was in
iple Hospital for minor surgery
ender has been appointed local sales
e.sentative of Hallmark Productions. He
ts off by handling "Karamoja," "She
ulda' Said No," and future releases from
firm Stanley Warner Lindley,
ch
.
has been playing German pictures,
ed for the summer . Spinelli
purchased the former Berwyn Theatre in
;Wyn for $20,000 from Albert M. Green-
1, broker, acting for Marie A. Wilmot
Chri-ssie H. Hill. The consideration was
000.
Drive-In Manager Quits
Over Girlie Bookings
WILDWOOD. N. J.—Owen Hand, manager
of the Wildwood Drive-In, resigned last week
il6i in a dispute over booking of burlesque
type motion pictures by the owners.
The drive-in is one of a chain of such theatres
operated by Mel Fox of Philadelphia.
Hand, a local builder, became manager of the
1,500-car capacity situation when it first
opened .several years ago.
He has from time to time protested the
booking of "nude movies" and said the thing
that finally caused him to quit was a booking
of "Naughty New Orleans" on a family night,
over his violent opposition.
His resignation also came following a threat
against the theatre from both Mayor Harry
Eldredge of nearby Rio Grande and the Rio
Grande Chamber of Commerce, both of which
protested the booking of "naughty" movies as
something not in keeping with the area. A
warning of possible action against the house
has been given.
Mayor Eldredge said: "There is no juvenile
delinquency in this area and we are going
to keep it that way. The drive-in can attract
as much patronage with regular movies as
it does with these off-trail vehicles."
The Chamber of Commerce threatened a
community boycott of the place. It demanded
a change of bookings from the above type.
The Atlantic Drive-In, of the Walter Reade
chain at Pleasantville, books burlesque type
pictures nearly every Saturday night for a
midnight show. There has been no protest
in the Atlantic City ai'ea.
BALTIMORE
Tack Fruchtman, operator of Keiths and the
New theatres here, who recently purchased
the Parkway, announced plans to build a new
marquee; to put a new face on the building
that has been a landmark in the area, and to
extensively remodel the interior and to install
all new seating. He proposes to show first run
pictures at the Parkway.
Hal CoUey, Keiths and New publicity head,
and wife went to Chapel Hill, N. C, for a
week, combining business and pleasure .
Isador M. Rappaport, owner of the Hippodrome
and Town, was in New York for the
weekend . Dizon, manager of the
Town, returned from a visit with relatives
in Wisconsin . Jones, assistant manager
at the Hippodrome, leaves next week
on a vacation in New York.
WASHINGTON
.
lyrr and Mrs. Frank B. Stover, Alexandria
Amu.sement Co., received news Tuesday
evening that their son Lt. Frank B. Stover jr.,
USMC flyer, was missing when his plane
crashed off Edenton, N. C. He was married
to the former Dixie Barrenline of Alexandria.
A brother, Marine Pfc. Robert Stover, is
stationed at Camp Lejeune, N. C. . . Maureen
,
and John O'Leary jr.. daughter and son of
Mr. and Mrs. John O'Leary of 20lh-Fox, were
featured dancers at the Lisner Auditorium
Thursday evening Marha 1 publicist,
was here working on "The Seven Year
Itch." which opens at Loew's Capitol June 30.
resigned . . Mrs.
Charlotte
Harriet
Young,
Gray,
biller,
secretary to UA
.
President
Arthur Krim, came in from Hollywood to
visit her son and daughter-m-law-, Mr. and
Mrs. Frank Boucher
Mrs. Tom Ikeler . . .
came home from Georgetown Hospital where
she was hospitalized for several weeks wuh a
broken hip .
booker Jane Harrell
and salesman George Kelly were maiTied
June 25 in St. Thomas Church. Arlington.
They are honeymooning in Wildwood, N. J. . .
Guyette Beavers was vacationing.
Exploiteer Mike Weiss was an exchange
visitor .
Evans, former sw.tchboard
operator, was on the Row from California
.
Manager Sidney Cooper was
hobbling around the office with several
crushed toes which were caught in a lawnmower
... J. Chapman, UA branch operations
head, was at the local office . . . Many
happy returns to MGM booker Ida Barezofsky,
who celebrated a birthday Wednesday.
.
Hazel McCarthy and her father vacationed
in Atlantic City Eddie Kushner
still was on jury duty. Columbia's branch
operations head Hank Kaufman was in . . .
Bessie Murdock was in George Washington
Hospital wuth a bronchial infection . . .
District Manager Sam Galanty visited the
Cleveland branch . . . PBX operator Roslyn
Shor was vacationing in Albany . . . Exploiteer
Sid Zins was in Baltimore setting up advertising
on "Prize of Gold," which goes into
the Stanley Theatre . . . Universal's Myrtle
Friess and her .son Larry visited Mrs. Friess'
mother in Albany . Ike Ehrlichman
became father of a baby son
. . . Lee
Garfield was vacationing.
Theatre Is 25 Years Old
ALEXANDRIA, VA.—The Vernon Theatre
here recently celebrated its 25th anniversary
by awai-ding a set of silverware and other
door prizes.
ive Weinstein Quits
V alter Reade Drive-In
TLANTIC CITY—Dave Weinstein, man-
.» ul Walter Reade's Atlantic Drive-In, re-
1 tci after the opening of the circuit's new
.\ ;'rr,n Drive-In to join another circuit with
;! ities in Hammonton, Egg Harbor City and
O .111 City. The chain plans to construct
-i);her drive-in in the area.
einstein, president of the Pleasantville
O imist Club and one of the most popular
n lauers of the area, has been associated
• 1 the Pleasantville house for two years
succeeded the past winter in keeping the
e open thi-oughout the year, the first
! that has ever been accomplished in this
rity.
Leon Back, head of the Rome Theatres,
drives down to Essex, Md., almost every day
in interest of his latest business venture, radio
station WEBB . W. Hodgdon, general
manager for the Fruchtman Theatres here,
had Montrey McMurray appear at the New
as promotion for opening of "The Seven Year
Itch." Mi.ss McMurray has been selected as
Marilyn Monroe's double.
.
Owen Schnapf, manager of the Century,
spent his day off getting a quick suntan at
Atlantic City . . . Sid Zinn of Columbia was
in town for advance on "A Prize of Gold" .
Norman Clark, critic for the News-Post, was
on a vacation .
Hartz, projectionist
at the Uptown, returned home after .surgery
at Sinai Hospital Dusman, projectionist
at the Howard, was on a vacation.
Norfolk Drive-In Opens
NORFOLK, VA.—The new South Drive-In,
on the Campostella road was opened recently.

. . The
. . Barbara,
. . Jack
. . Paul
PITTSBURGH
TT L. "Doc" Wadkins, Mike Manos circuit
booker, suffered a stroke of paralysis
June 20 while on vacation with his wife and
daughter in Richmond and was confined to
Grace Hospital, later being moved to the
Medical Center there. The family had departed
from their home at Latrobe on June
16 . . . Jack Fontaine, Paramount shipper for
more than 30 years, vacationed. James
Ohleger substituted . . . Felton Pinner, SW
cii'cuit maintenance director, and his wife
and daughter Elizabeth w-ent to Cody, Wyo.,
to attend the marriage of Felton jr. to
Winona Morrison June 25 ... A Bachelor
of Arts degree was awarded Joseph S. Silverman,
son of the Hollidaysburg exhibitors, the
Isaac Silvermans, at Cornell University. In
September he will enter the Pittsburgh U.
Medical College.
Variety Tent 1 named David C. Silverman.
William Finkel, Sam Speranza and Ray Scott
to a special Camp O'Connell committee to
arrange family nights at the camp every
Wednesday during the ten weeks of its
operation. The evening programs will include
boxing, amateur entertainment and a motion
picture, according to I. Elmer Ecker, chief
barker.
. . . F. Elmer
The Pennsylvania Labor Relations Board
staged an election for employes of the
Monessen Amusement Co., and lATSE Local
B-62 won unanimously, 15 to . . . Cuppies
Drive-In near Brownsville has been modernized
at a cost of $25,000. Improvements include
a 94-foot widescreen
Hasley, East Pittsburgh indoor and Conneaut
Lake outdoor theatre owner, had a weight
warning recently when he became short of
breath and he has been on a diet . . .
"She Shoulda Said No!" the Hallmark picture
which wrecked the state censor board when
Kroger Babb fought the board with everything
he had and won, goes into release July
2 at Shea's Colonial Theatre in Erie.
Myrtle Militzer, with the Warner and
Stanley Warner organization for a quarter
of a century, has resigned to take the office
manager post for Buena Vista Films here
under Leonard Mintz, manager, who was
local UA manager a few years ago . . . Glen
Easter's Almeda Theatre at Mount Morris
was closed for a week as a community affair
was in progress and he had no chance of
making expenses . . . Mi's. Eleanor Larkin is
resigning at the Screen Guild office, and
Milton Brauman, manager, is on the lookout
for a combination booker and bookkeeper.
More than 200 mayors and burgesses of the
tristate area were invited to attend "Cinerama
Holiday" Monday evening, (27) at the
Warner Theatre here . new Tri-State
Drive-In at Slovan. didn't open Wednesday,
but the Mungello brothers, Don and Tony,
expect to open Wednesday (29) .
. . ABC
Drive-In, Baden, has installed a .sound mixer
... A widescreen and anamorphic lenses
have been installed at the Hiland Theatre,
SAM FINEBERG
TOM McCLEARY
JIM ALEXANDER
84 Von Braam Street
PITTSBURGH 19, PA.
Phone Express 1-0777
Movies Are Better Than Ever - How's Your Equipment?
Natrona Heights . Blumer, manager
of the SW Harris Theatre, Tarentum, was
awarded a $25 bond for theatre promotions
in the McKeesport theatre which he recently
left to take over the Tarentum position. Dick
Klein, former Tarentum manager and now
head of the Liberty Theatre, New Kensington,
won a $50 bond for showmanship.
.
Leona and David Kimelman observed their
30th wedding anniversary June 25. The
veteran Paramount branch manager and his
wife were recipients of many good wishes
. . . Claire Neiderberger, RKO booker, is on
a leave of absence due to the illness of her
mother daughter of Mr. and
Mrs. Maurice A. Silver and Jacob Hersh
Deutschmann, were to be married June 26 in
the home of the Stanley Warner circuit zone
manager on Solway street . . . Brighton Theatre,
northside house, has installed Cinema-
Scope . Ellstrom, Warner booker, is
vacationing.
Audrey Esselmeyer of the Warner contract
department and Paul Youkers planned to
be married Saturday (25) . . . Sally, widow
of Tommy Cowell, will continue operation of
the Lakeview Drive-In at Erie . . . Strand
Theatre, Dunbar, has closed . . . Mrs. Geraldine
Casale, until recently employed at the
Paramount office, lost her one-day old baby
Wednesday (22).
Harry Rupp Dead
PITTSBURGH^Harry G. "Ruppy" Rupp,
61, Filmrow's oldest employe in point of service,
died June 22. A Universal-International
inspector, he was given a leave of absence
six months ago when his health would no
longer permit him to report for work and he
remained on the payroll at full salary. He
had been with this company for 40 years.
For four years prior to joining old Universal
in 1915, he had been a film projectionist and
exchange employe here. A cripple, with a
withered leg, he was well known and highly
respected in the industry. For years he had
roomed within a block of his work at the
film exchange. Hospitalized for special treatment
last year, he had made his home with
one of two sisters in East Liberty since that
time. Services were conducted June 25 at the
McAvoy Funeral Home, 1700 Forbes St.
Tent 1 Camp Opens
PITTSBURGH—Variety's
Camp O'Connell
at Warrendale on Route 19 reopened under
chairmen M. A. Silver, Harold C. Lund and
Dr. Albert I. Wise and camp director Father
Daniel Brennan. Upwards of 1,200 youngsters,
boys and gh'ls, in turn, are accommodate(i
each summer season for one week as guests
of Variety Club tent 1.
New Airer to Open on 30fh
PITTSBURGH—The grand opening of the
Woodland Drive-In here is scheduled for
June 30, according to George Saittis and
George Tice, who also are officers of the
Twin Hi-Way Drive-In here.
Church Services at Drive-In
ERIE, PA.—The Midway Drive-In, Route 20
at Kingsville, Ohio, near here, is used for
interdenominational church services Sunday
mornings through June, July and August at
8:30 a.m.
Hail 50 Theatre Years
At Xohweb' Premiere
PITTSBURGH—The original Nickeloded
was hailed here in the premiere festivities o
MGM's "The Cobweb," clashing drama o
life in a psychiatric hospital, at the John E
Harris Theatre. Celebrating the 50th ai
versary of the motion pictiri'e theatre
representatives of the producing, distribul
and exhibiting branches of the industi-y.
John H. Harris, a son of the founderi
the company for whom the theatre is nai
took a bow from a front aisle. Presentedi
stage were Chester Conklin, comic star of
silent screen, and Jesse L. Lasky, pioi
film producer. These two veterans exto]
pioneer showman John P. Harris.
Also on stage were Jarma Lewis and
Ekborg, starlets, and Dan Dailey, who
barroom stories. Bill Burns of KDKA-TV
emcee. The Hollywood personalities also
peared on several radio and television sh(
George Comuntzis, veteran MorgantO'
W. Va., theatre owner, was present at
golden anniversary festivity, as were Charl
R. Blatt of Somerset, president of Allii
MPTO, and many representatives of circui
and independent exhibition in the tristat
area. The HaiTis organization was out i]
full force, including John O. "Jack" H(X)lej
who has been employed by this firm for mor
than 50 years. Representing distribution wer
John J. Maloney and Ralph Pielow, MGl
executives; Howard Minsky, Paramount; Rub
Jackter and Sam Galanty, Columbia Picture
and others. Bob Parks of the Pittsburg
Playhouse and of television and radio assiste
in preparing the broadcasts which toasted th
Nickelodeon.
"The Great Train Robber," film epic c
1903, which was the first movie to tell a stor;
was flashed on the giant John P. Han'is The
atre screen before the premiere exhibition e
"The Cobweb."
The premiere benefited the Catherine Vi|
riety Fund, Inc., now assisting Roselia H(
pital. Danny Nlrella's band entertained
front of the Harris T'neatre as the premi
audience assembled. Giant searchliglfl
p'ayed into the sky. Sixth street was deco
rated with "50th Year of the Nickelodeon
banners and there were buntings of red. whit
and blue. Site of the first Nickelodeon
Smithfield street, now Frank & Sed(
store, had two windows commemorating
golden anniversary, and wreathes of can
tions decorated the
'
plaque which honors
late Senator John P. Harris.
Local 628 Re-Elects Officen
|
CHARLEROI, PA.—lATSE Local 628 hi
elected or re-elected the following officer! |
James A. Woods, president; Carl Hangl, vif*
president; Joe Petrosky, treasurer; Tip Ho(
son, financial secretary; Kirk McLain
responding secretary; R. J. Crosby, busi:
agent; Ai'mand Lorenzi, sergeant-at-ari
E. A. Leinbach, Anthony Lorenzi and Vioj
McCrory, trustees.
KINNER'S GLASS CLEANEI
Used by more theotres than ony other c
tor
GLASS and
Sold
CHROME
by National Theatre Supply
KINNER PRODUCTS COMPANY '"'^^ohio '^*'j|i
|
30
BOXOFFICE June 25, 19£| '*i»

—
^
CONTROVERSIAL FILM SETS RECORDS
FOLLOWING CLEVER PROMOTION
Australian Showman Sells
Gets Support of Motorcycle Clubs
Sound, effective promotion always is
prominent in the picture when an average
good grosser becomes a record-breaker.
And so it was at the Majestic Theatre in
Melbourne, Australia, where Manager R. M.
Richards made full use of the pictui'e and
his local conditions to give "The Wild
One" four alltime house records. The film
played before the Academy awards.
The film chalked up the best opening
day, best ordinary day and next best week
and next best night at the 1,535-seater
on a run of four shows daily.
Problem Angle;
motor bike riding on a proper basis. He
promised to show slides and safety announcements
before the film. His appeal
was surprisingly successful.
The motorcyclists organized a parade of
50 riders and machines on opening night
through town to the Majestic, where the
cyclists were guests of Richards. Parade
signs were to the effect that Brando rides
a Triumph cycle in "The Wild One." Other
signs featured the Brando name and the
film title. Richards regards the parade as
a high point of his campaign.
CYCLE GROUPS INFLUENTIAL
Before each film showing Richards ran
several slides, including, "You will meet the
The motorcycle users of Melbourne are right type of motorcyclist if you join the
an influential group, numbering many Harley Club of Victoria. All types of sporting
business and profesisonal men. They
and social events included, etc." The
definitely didn't like the idea of a film president of the Auto Cycle Union also recorded
which pictured motorcyclists as a bunch of
a message on safety which Richards
hoodlums. Besides the film had been used as a preface of the film.
banned in England on grounds of brutalitytary
He also got the Auto Cycle Union secre-
to sponsor a cup for the major race of
On first sight, the prospect Richards the two-day racing meet at Fishermen's
faced in Melbourne was a fair gross based Bend. The cup cost the theatre £5.5 (about
on the appeal of Marlon Brando. But he $15). It was presented personally to the
wanted the many motorcycle users as his winner by Richards. The motor bike campaign
was rounded out with displays in aU
customers, too. And he got them! His
method employed an oldtime formula motorcycle and bicycle stores, principally
praise in reverse; namely, "See So-and-so; of 40x60s and added copy on safe and
you are not that type!" Specifically he sensible bike riding.
sold the local Auto Cycle Union of Victoria,
the Harley Club of Melbourne and the local SHOCK ANGLE IN ADS
cycle racetrack on the idea that the film Richards screened the film for radio and
offered them an opportunity to emphasize press folk and personally contacted most
in a public way the merits of their organizations.
of them later for cooperation. The reviews
in the four local publications were signifi-
Richards personally contacted many cant in that they did not stress the motorcycle
motor bike riders and, of course, the officers
hoodlumism angle, per se, but con-
of the organizations. He assured them centrated on Brando and the psychological
his only desire was to help them publicize aspects of the story. Some of these reviews
appeared under large headlines (up to 48
point) as is the practice in the city, thus
increasing the importance of the critics'
opinions.
Ads sold the film as a "shock story of
hooligan mobsters on the loose." The
motorcycle angle was left out entirely.
Two street baUyhoos spread the motorcycle
theme. One was a rider in goggles,
leather jerkin, etc., riding a cycle around
W \ Our 31 Years In Theatre Advertising Assures the town; the other a cyclist carrying broken
cycle wheels through the streets, both with
proper signs.
Richard filled out his campaign with
postings on news boards around town, in
several department stores, disk selections
on radio and mention at local ballrooms.
In addition the membership lists of all
UNDERGROUND WIRE
the cycle clubs were circularized. The
FOR ORIVE-IN SPEAKERS
Majestic has a list of secretaries of 100
clubs, civic, social, etc. The suitability of
Ncoprcnc . . . Twisted Poir . . . Green Tracer
14-2 solid Junior or Senior. Other sizes available
"The Wild
WIRE FOR OUR
One" for theatre parties was
PRICES TODAY
detailed in a letter Richards sent to these
DRIVE-IN THEATRE MFG. CO. '„„„.
secretaries.
— 190 —
Teenage Late Movie Clu
Brings in Big Crowds
Hennessey, Okla., teenagers have
sponded wonderfully to the Lampligh
Screen club originated by G. E. Ortmail|
owner of the Ortman Theatre. The clul
K, F
gives Ortman a chance to use some prod
uct that isn't too good for other playdate
and at the same time provides late Satur
kripti
day night entertainment for the hlgl
ftePi
school crowd.
lance
Ortman originated the club with a forn
sheet and membership card sent to all higlf "^
school youngsters. The card reads:
fersi
"This certifies that tname) being
Tier be
sound mmd i?) but addicted to insomnii
and movies that are off the beaten path i
entitled to free coffee in the Ranch rooo ^t
when attending Satm-day night prevue ^ Wi
at 11:00. (If the coffee doesn't keep yo\ * a
awake, the movie will!) Other nervouf'wi
benefits wiU be announced regularly!"
The back of the card bears the names
the month's screenings.
the Or
SatiiK
A provision of thi'tW
membership is that if the teenager attend) Wk wi
four- of the shows, he then is entitled hWei
attend the fifth one free. The first foui
pictures were "One Girl's Confession,' L.[.
"Paris Models," "All Ashore,"
"Pi-oblen
Girls" and the free film, "The 49th Man." Clllas
Ortman plans to carry the idea vm
through the summer if he can get suffltt^f
v
cient suitable product.
m\i%
Pint-Sized Clowns Draw
Kids to View 'Circus'
Youngsters dressed as clowns pro'
highly interesting and mighty amusing tc o(w
other Vancouver, B. C, children, wheijjjji,
"Three Ring Circus" played at the StanlQ t^
Theatre there. Manager Jack Burdick hat
several children dressed as clowns for botl
,
out-front and lobby ballyhoo. In addition H isji
on stage Burdick gave prizes to childrei j ^^^
attending in the best circus costumes.
ii jj jj
He promoted free candy samples, whid
\g^^
were given to children attending the mat ^jj j^
inee. The theatre front for the picturt ^t jjju
featured two 15-foot clown cutouts mountec \[y^^^
on the marquee and smaller clown headi j i^jj,
mounted above the boxof f ice.
in „,.„'
BOXOFFICE Showmandiser

I st.
:
Lttendance Guessing
tontest Attracts
'or 'John Silver'
A contest in which patrons guessed the
inibi'i- of people who would see "Long
hn Silver" at the Strand Theatre in
iiuouver, B. C, highlighted promotional
fort on the film by Manager Dick Letts.
Ill w Raleigh bicycle, promoted from the
111 oil's Bay Co., was first prize in the
with five prizes of Famous Players
I re ticket books for contest runnersup.
Lriis launched his campaign with the
:i\iul short subject trailer, "Ship Ahoy,"
w eeks in advance. A week before open-
; cashiers and candy girls were attired
pirate costumes, with cardboard skulls
;, d cro.ssbones carrying copy.
The picture was featured on the candy
:uKi backbar, which also was decorated
•th 35th anniversary balloons.
Tlie Vancouver Province issued tickets
its carriers good for a special Saturday
Drning screening in exchange for subiptions
sent in from two weeks in adnce.
Four different dodgers also were
epared by the paper and 1,000 of each
re sent out to the carriers during the
bscription drive.
The Province carried a cut four days in
Vance and a caption announcing the
cial screening and plugging the picture.
1 opening day, a large cut of one of the
shiers in pirate costume and four of the
rrier boys was run.
Letts put out 20,000 dodgers plugging the
jture and contest. Some 10,000 of the
try blank dodgers were distributed to
lools and 7.500 door-to-door. Another
lOO were given out at Hudson's Bay and
the Orpheum kiddies show the preced-
? Saturday. Hudson's Bay carried a trease
chest and accompanying copy and all
tries were deposited in the chest. The
5ponse was excellent, Letts said.
olumbia Records Helps
alias' 'Love Me' Buildup
Bob Maderis, Columbia Records disbutor
in Dallas, provided emphasis on
tigs from "Love Me or Leave Me" for the
€ning at the Palace Theatre. Maderis,
irking with MGM's Kevin Genther and
terstate publicist Hal Cheatham, arnged
for music store window displays on
e Doris Day album and the film.
Other tieups included radio station conits
and plugs for both the film and the
)um.
n 'Island Earth' Contest
A contest to find "The Most Beautiful
rl on This Island Earth" was conducted
behalf of the world premiere of "This
and Earth" at the Victoria Theatre In
!W York. The competition was decided
the basis of photographs. The victoris
beauty was to be engaged by U-I to
Ip promote the film.
THESE SMALL-TOWN EXHIBITORS TREAT
NEWSPAPER AS THEIR BEST FRIEND!
Farmington, N.M., Showmen Stress Mutual
Importance of Both in Community
"We have always fell
that the newspaper is
the best friend we
have," said Kelly A.
Crawford, manager of
the Allen circuit at
Farmington. N. M.
Both Crawford and
Russell P. Allen, head
of the circuit, have
long made it a policy
of catering to this
friendship and receiving,
in return, excellent
cooperation. A recent
full-page spread in the
Farmington
Dally
Times illustrates one
of the materialistic
benefits derived by this
building and maintaining
of good relations
with the local paper.
In the course of a
series of conversations ~~--
with the paper's city
Minis (Icrlain
>o lii/. Like S
editor, Crawford and Allen came up with
Insurance Company Aids
'Devil Take Us Promotion
Having: awarded its annual trophy for
the best theatrical motion picture on
the thought that the history of the organization
would make an interesting
human interest feature. This interested
the editor, who also suggested the discussing
of various phases of industry operation
which are not of common knowledge
to the general public. The two showmen
ransacked their fOes for suitable photos,
which they supplied the editor, as well as
the general information material. The result
was this one-page spread.
From the Showmandiser standpoint,
what was in the actual feature is of secondary
importance to the principal accom-
traffic safety to RKO's "Devil Take Us,"
the Liberty Mutual Insurance Co. is going
all-out in helping theatres throughout
the country to exploit the subject. The
insurance company is sending 100.000,
8?4xll-inch bulletins plugging "Devil
Take Us" to its industrial and fleet
policyholders for June bulletin board
posting. The insurance company takes a
very modest credit line at the bottom of
the bulletin.
Liberty Mutual has also arranged for
the U. S. Junior Chamber of Commerce to
issue a bulletin urging the 250,000 members
of its 2,700 chapters to see "Devil
Take Us" and help promot* it.
iXOFFICE Showmandiser June 25, 1955 — 191 —
I IK I
,
I.
||

Idea tor ^maii lowns :-'
HIGH
SCHOOL QUEENS SELECTED
BY MIDLAND, ONT.,
AUDIENCE
Merchants Donate $500 in Gifts and
Over $400 in
Advertising
Allan W. Perkins watched the graduation
exercises of the high schools at Midland,
Ont.. and nearby Penetanguishene
this spring with interest sharpened by the
fact that among the girl graduates were
several who had competed in the two most
successful Perkins has ever staged at the
Roxy Theatre which he manages in Midland.
In theatre attendance, (actual dollar and
cents value at the boxoffice) , in goodwill
among local citizens and business folk, in
civic activity and personal satisfaction,
Perkins reports nothing has equalled his
1955 Queen of Hearts promotions, which
was carried out in February.
Merchants of the two towns contributed
Happy Manager Allan Perkins stands on the
more than $500 worth of gifts and paid for
stage steps during the Queen of Hearts competition
at the Roxy Theatre in Midland, Ont.
more than $400 worth of advertising in the
DRIVE-IN THEATRE MFG. CO. 'I'Z"' llt^';:,T
local paper publicizing the event in which
students of the Midland and Penetang
high schools each selected their candidates
for the Queen of Hearts crowns which were
but Mrs. Perkins stepped in when Harrison
was unable to attend.
awarded in two Queen of Hearts nights Ti-ans-Canada Airlines provided key
at the Roxy, one for each high school. chains and lapel pins as souvenirs for
Perkins reports this was the first year patrons on Queen of Heart nights.
the Penetang school was included in the Perkins prizes two letters he received
annual high school queen promotion which from the principals of the two schools expressing
Manager Perkins has conducted for six
their congratulations and thanks
years. This addition has enabled the Roxy for conducting the promotions.
to make a successful inroad for patronage
from Penetanguishene, which "we feel will
continue for many years to come," Perkins
Old Gimmick Proves Hit
reports.
The twin event also speeded up a movement
For 'Rage at Dawn' Date
for merger of the two high schools Proof that age cannot wither a good ex-
into one school district, Perkins believes. ploitation stunt came from the street ballyhoo
The mechanics of the promotion are
put on for "Rage at Dawn" at the
simple. The Midland students picked five Empire Theatre in Birmingham. The promotion
was arranged and handled by RKO
candidates, and the Penetang pupils four
girls by balloting. The queens were chosen field man Spence Steinhurst and theatre
by audience applause on separate nights Manager Joe Lackey.
at the Roxy. The mayor, the photographer A pretty model was sent out to sell 100
and newspaper owner were judges.
crisp, new $1 bills for 79 cents. It took
The Roxy was packed both nights "Genevieve"
all day for the attractive Miss to find 100
was on the screen. The event was individuals not too skeptical or suspicious
advertised in merchant windows, lobby to pass up the bargain. But even the many
photo displays and co-op ads featuring who refused the offer received free passes
photos of the candidates, etc.
to the Empire. And all, of course, heard
Supplementing the event, Perkins this about the film.
year had National Theatres Services of The stunt was covered by a local newspaper,
Toronto, operator of the Roxy, to award a
which assigned a reporter and
trophy to the Midland boy adjudged the photographer to record the reactions of
highest in scholarship, fellowship and those stopped. A long story with a photo
sportmanshlp. Jim Harrison of National was run on a regular news page with credits
was scheduled to make the presentation. for the film's run at the Empire Theatre.
DIT-MCO DRIVE-IN SPEAKERS Window Display for 'Fireman'
ModcU tp
Speaker
fit every budget
Roy Kane, manager of the Reeves Theatre,
. . . . . .
Junior Senior Sce.iktr Universal Speaker
Elkin, N. C, used a mannequin figure
S'/j-in. unit 5-in..onit 4-in. unit
All are weallier proofed speilker with outslanriinj
units
tonal performance made for sound systems. Attractive
all
housings.
Might Quality . . . Low Priced . . . Built to Lost
of a baby, surrounded by firemen's hats
and backed with a display sheet for use
as a window display for "Fireman, Save
My Child."
— 192 —
Guess Beads on Dress
For 'Prodigal' Tickets
Itirtii
of
Arnold Gates, manager of Loew's State! j
jrlotttt
in Cleveland, conducted a contest revolV'
ing around the number of beads on a costume
worn by a model for his showing of
"The Prodigal." The model was stationed
on the street along with a standee asking;
passersby to guess the number of beads onj
her costume. If a contestant could guessi b|
within 20, he won a guest ticket to thej^'
theatre.
When a winner appeared, the model|
would sound a gong. Gates estimated thereF dp
were between 1,100 and 1,300 beads on the
costume, and used those figures or ones
in between to prevent one winner from
telling other persons his winning number,
For "The Purple Plain," Gates used
supermarket basket in front of the theatre
during the Supermarket Institute conven
tion. with a welcoming card prominently
displayed.
Theft of Lobby Standee
Gets 'Prodigal' Attention
The theft of a life-size standee of Lam
Turner from the Loew's Poli lobby in
Worcester, Mass., gained newspaper attention
for "The Prodigal." Manager JohnftcoBcei
DiBenedetto was quoted in Bill Molles aciicu
newspaper column as having offered a reward
for return of the standee, and addi-
I
tional space was devoted to the picture andftniitte
theatre when the standee was returned.
In advance of the picture opening, Dl
Benedetto had 3,000 heralds distributed by
newsboys, and posted 100 one-sheets aroundpopj
town.
circK
Station WORC held a guess a tune con- i
test, and WNEB gave guest tickets to the
toy cin
show to teenage disk jockey guests, alongtors
with plugs for the picture over the pro-pin
gram. Five new Dodge cars were bannered lie? pr
on both sides for a street parade on open-fc
ing day, and three Armour Meat Packingprsby.
Co. cars were bannered on both sides.
Eight news trucks were bannered twotatin
weeks in advance and during the playdate. eiises
Movie Marathon Program
Suggested for July 4
Commonwealth Theatres in Kansas City
has adapted a drive-in idea, the Movie
Marathon program, for use by indoor
houses in the circuit and has recommended
it as a Fourth of July business builder
ijrald
The idea was suggested to indoor house
managers after it met with phenomenal
success in the drive-ins last year. Ads made
up by the circuit advertising department
play down the marathon angle and stress
the number of pictures, the fact that patrons
will never see the same thing twice,
and that it's the world's best movie bargain.
Commonwealth recommended use of the
program on the Friday and Saturday preceding
July 4. Pi-ogram would include a
wide assortment of films, a comedy, a
drama, a western, musical and murder
mystery, the later to go on at midnight.
BOXOFFICE Showmandiser :
: June 25, 1955
Kloitt
Ws. (
sttitfc
Kitlltf

Schools
led Flasher Bulb Livens
]9wis 'Circus' Cutout
A circus atmosphere was created in the
))by of the Prince Edward Theatre,
(lailottetown, P.E.I. , by Manager G. A.
FRIDAY NIGHT LATE CINEMA PROSPERS
ON DIRECT MAIL TO 12-8 WORKERS
Bradley at Putnam, Conn., Mails Out 500
Invitations Weekly to 10 P.M. Show
liters, for "Three-Ring Circus." Using
: concessions stand backwall, Walters put
a circus-like wallpaper background, then
ached a cutout of Jerry Lewis, with a
I light bulb for a nose, attached to an
ermittent flasher.
vionkey cutouts used in a previous protion
were utilized to promote popcorn
3S, and flags and pennants attached to
;anopy over the candy stand added to
circus theme. A cutout of the big top
3 placed over the boxoffice. and a parade
toy circus animals was shown there.
Valters had three clowns keeping shops
in a dither on Charlottetown streets
they presented impromptu concerts and
s and gave out balloons and heralds to
sersby.
coloring contest was set up with a
perating merchant, who took care of all
enses and details and who extended an
itation to Walters to come back again
h another tieup. Some 2,500 entries
distributed to city school children,
h an approximate 90 per cent return. A
of three local artists judged the four
lel
Only cost to the theatre was the
jtiers.
st tickets.
jrald With Film Stills^
for 'Leagues'
dam G. Goelz, manager of the Roxy
latre, Frankfort, Ind., gained free newser
and radio plugs for his engagement
"20,000 Leagues Under the Sea," and
le up a herald featuring stills from the
ure, which were given out at all schools
jughout the city.
or "Carmen Jones," Goelz made up his
on the local selling level. As a good-
^ gesture, Goelz recently cooperated with
1 Kappa sorority in giving a performance
I
.he Earl Puppeteers.
lOFFICE Showmandiser
:
: June 25, 1955
When the Bradley Theatre at Putnam.
Conn., inaugurated a F^-iday evening series
of art films more than two years ago. the
innovation quickly caught on among the
late-shift il2-8 p.m.i factory workers in
the area. Called "Late Cinema," the program
goes on at 10 p.m. with a predominance
of foreign films. Realizing the need
for a late show appealing to workers who
stay on the job until 8 or thereabouts and
are ready for relaxation and entertainment
on the eve of a nonworking day, the policy
was started on a tryout basis by two enterprising
brothers. Erwin and Wilbur Neumann.
Wilbur is the manager of the Bradley
while Erwin is the district manager for
Interstate Theatres, which operates the
Bradley. The program is operated on a
mailed invitation basis only. Announcements
are sent weekly to a listing of over
500 patrons and there is absolutely no advertising
in the local papers. Yet the newspapers
have devoted editorials and news
space to the program, commending highly
the ingenuity of the management.
The program received national recognition
when commentator Gilbert Seldes took
time on his weekly radio program to praise
the theatre officials for arranging and
selling this type of art picture for workers
in the area. Admissions to Late Cinema
Free Show for Kiddies
Part of Bargain Event
Pour Akron theatres joined with other
members of the Midtown Merchants Ass'n
to provide free kiddy shows on Saturday
morning as part of the Midtown Festival
of Bargains. The Colonial, Forum, Palace
and Strand, with a total seating capacity
for 5,600. joined in the civic promotion
and gave tickets to other participating merchants
to be distributed to customers.
The Akron Beacon Journal carried a
full-page ad on the festival, bannering it
with theatre copy and urging parents to
bring their youngsters to the free shows
while they shopped. In addition, the Akron
Transportation Co. provided free transportation
to and from the midtown area.
Arranges Full-Page Co-Op
W. F. Wilson of the Capitol Theatre at
Chatham. Ont., arranged an interesting
full-page co-op ad on "There's No Business
Like Show Business." Cooperating merchants
used the film title for a play on
words to plug their own products or services.
An appliance store, for example,
used the phrase, "there's no refrigerator
like Frigidaire."
— 193 —
Wilbur Neumann, left, manager of the Bradley,
and his brother Erwin, district manoger for
Interstate
Theatres.
are slightly higher than for the regular
programs, but the innovation has proven to
be successful from every point of view,
with emphasis on goodwill. It has attracted
patrons from a radius of 30 miles
—from Worcester, Willimantic, Southbridge,
etc.
Kid Show Series Sold
To Bakery at $50 Each
Glenn Deeter of the Uptown Theatre at
Carrollton, Mo., sold the Holsum Bread Co.
12 weeks of Saturday morning shows at $50
a show. The first one was advertised as
free and 600 kids attended.
On the next one, the children were sup-
PMDsed to have five bread wrappers. Only
250 youngsters showed up. Deeter figured
five wrappers were too many, and on the
next show, admission was changed to a
special Holsum Bread button given to the
kids. Attendance increased terrifically, and
the button deal was continued through the
series.
Each child also was given an attendance
membership card. Just before the feature,
the show stopped and special prizes were
given away by Holsum.
The film rental on a special feature, a
serial and a cartoon Is reasonable, and the
concession stand goes to town! And the
bread firm says the deal boosted sales.
Gives Away Gas Range
Garland Morrison, manager of the Starlite.
North Wilkensboro, N. C, got a gas
range from Martin's Rulane Gas Co. as a
giveaway in the theatre.

,j
Community Marks Nickelodeon Days
With II Days of Nickel Bargains
A community center promotion Involving
the participation of 20 local
mercliants was held at St. Clair Shores,
northeastern Detroit suburb, under the
name of Nickelodeon Days. The Shores
Theatre, operated by Bert Penzien, arranged
the event inspired by a suggestion
recently in the tradepress by Kroger
Babb, former Ohio showman, now a
Hollywood producer.
Penzien enlisted the community merchants
and started the campaign with a
full-page cooperative ad in the local
paper. Merchants offered nickel bargains—coffee
and toast for a nickel, a
TV set (used) for a nickel, and so on.
The unique emphasis on the humble coin
served as a good attention-getter. All
of the participating merchants appeared
PR OPPORTUNITIES IN
When the Bayonne, N. J.,
Junior Chamber
of Commerce designated its annual
Clean-Up, Paint-Up and Fix-Up Week,
Nyman Kessler, manager of the DeWitt
Theatre was quick to take advantage of
the campaign.
He ran a trailer publicizing the campaign,
and he got a large local paint store
to donate prizes for a giveaway at the theatre
in exchange for a 40x60 display in the
theatre lobby.
Prizes consisted of washable wallpaper,
paint, enamel and floor wax and were given
to the ten patrons holding lucky numbers.
A 40x60 in the lobby of the DeWitt Theatre plugging
local point store and prize it donated for
presentation ot theatre.
6
to be pleased with the response. Newspaper
cooperation in the form of publicity
was good.
Penzien himself offered his customers
nickel admissions for the second person.
The first admission was sold at
regular prices. Harking back to the real
nickelodeon era, he offered free admission
for people old enough (over 60) to
remember it. Special oldtime pictures
were added to the bill together with
taped pipe organ concerts for 15 minutes
before showtime.
The Nickelodeon Days shopping
splurge extended through the first 11
days of June. The cooperating merchants
advertised Nickelodeon Specials
in their sections of the page co-op, and
otherwise.
CLEAN-UP DRIVES
The paint store dealer made up a window
sign for his store and surrounded it with a
display of the prizes. The sponsor was
so pleased with the cooperative idea that
he has asked for a repeat in several months.
Current promotion at the DeWitt is a
sports prize giveaway, in which the theatre
mentions the sponsor's name on the
display in exchange for ten prizes for each
of three Saturday matinees.
Kessler also participated in a circuitwide
giveaway of Barnum & Bailey circus tickets,
giving out ten $6.50 tickets to patrons holding
lucky coupons. Kessler 's giveaway was
on the sixth night of "Sign of the Pagan"
and it helped boost business considerably.
At his Saturday matinees, Kessler is
showing three chapters of the serial, "Atom
Man vs. Superman," finishing the 15-chapter
film in five weeks. The first week of the
idea, he said, went over to above average
business. Simultaneously, he staged his
eliminations in a Yo-Yo contest, which
about 45 children entered. The finals were
held a week later and the winner received
a new bicycle, displayed in the lobby and
on the stage during the contest.
Using Home Talent
Teresa Locatelli, manager of the Family
Drive-In, South Windsor, Conn., is building
a small platform in front of the screen
for use by occasional patron talent. She
got the idea after spotting a couple with
a guitar prior to regular showtime one
night. Reaction by audience proved so
good that Miss Locatelli decided to step
up activity in that department.
Danish films account for only about 17
per cent of screen time in Danish theatres,
U. S. films 60 per cent, British, French. Swedish,
Italian and German accounting for most
of the rest.
— 194 —
Denver and Buffalo
Start Promotions
On Interrupted'
Initial promotion for MOM'S "Inter
rupted Melody" in Denver and in Buffali
included direct contact by theatremen witl
symphony groups and other music lovers
along with music store and radio tieups.
In Denver, Manager W. T. Hastings o
the RKO-Orpheum sent out personalize(
letters to all members of the Symphonii
Opera Club and other music groups. Tw(
screenings were held in Denver, the firs
at the Tower, where invitations were issuei
to special guests, and the second a sneal
preview at the Orpheum.
Yellow cabs in Denver used 125 bimipe
strips, and 85 city buses were bannerec
Leading music stores conducted a window
decoration contest, with a $25 savings boa
f
as prize to the winning window trimmeJ ^'l
lEMi
Radio station KTLN featured tunes fror
the picture and gave complimentary ticket ^" '
to the person calling in first to identiff''''
each tune.
In Buffalo, the campaign set up by Ca:
Rindcen, Shea's Buffalo manager; Stev
Pirozzi, MOM field press representativ< *^'
and Ed Meade, publicist for Shea Theatreif ^'
included a tune title contest on static:
Tji
WEBR, in which listeners sent in phrase
using titles of three songs, and a myster
tune contest on WXRA.
The Buffalo, Evening News, the Courie
Express and Everybody's Daily gave th
picture good art and news breaks. Pou
music shops were approached for co-o
ads. More than 8,000 music lovers wer
contacted by postal cards.
Mothers Day Promotion
Climaxes at Theatre
lie
M
en
Erel
Co.
ittpli
nieJi
km'
The Grand Theatre at Evansville, Ind «1
was the center of attention when th ros o
Downtown Retail Merchants Ass'n an t'lilti
Eastern Airlines conducted a Mothers Da
frocl
promotion giving free expense-paid vacs
tions to mothers to Miami, New York an
Pun
Washington. In addition, 400 oth<
'lim,
mothers were taken for a ride by Easter
Kits:
Airlines over Evansville on Mothers Day.
Mothers registered at 100 spots througl
i/ttiii
out the city, including the Grand, and tl
!ih
theatre was used
0/
for the final drawin
liirrj.f
More than 250,000 registration blanks we]
filled out. Posters and displays set up i
1"
the registration spots gave prominent mer
tion to the theatre.
Newspapers gave free publicity space 1 ,.
the promotion and the Retail Merchan .
Ass'n placed a large co-op ad plugging i ..
In addition, all retail merchants pluggf
to.vedi
it in their ads. For seven days, a on<
'''"
minute announcement was given every
*'
!
minutes
"''i
on all four radio stations and evei
hour on both TV stations. They all ga^
prominent mention to the Grand. Cost i
mf^l^
the vacations, plane flights, registratic SJlLesij,
boxes, cards, posters, displays, ads, rad fa, Om
and TV .spots, stagehands, etc., was pa: ttelotj]
by the merchants association.
ftajutD
BOXOFFICE Showmandiser : : June
25, 19i

! than
that's Exploitable
n the Magazines
Thf July issue ot Pageant carries a
)ui -page picture spread on "Italy's newest
. lid best preserved national monument,"
) iiui LoUobrigida. The subject of the story
a recent "paint-athon" which was held
J'
1 A Milan hotel where 27 of Italy's artists
itiRred around La Lollo and put their imressions
of the beauty on canvas. The
ature shows nine of the paintings. Gina's
ttest picture, "The Wayward Wife," an
FE release, receives an important mention.
s
Columbia's upcoming ''The Man
From Laramie" wins "recommended
movie" honors in the August issue oj
Western Story Roundup. The James
Stewart starrer is given a four-page
story -in-pictures layout.
A national audience penetration for
Jth-Fox's "Soldier of Fortune" and "The
fall Men" will be realized via a colored
3ver and a four-page layout on Clark
able in the June 19 issue of Parade. The
rticle traces the career of "the acknowliged
king of the actors," and is illustrated
ith photographs showing him with Jane
.ussell on location in Durango, Mexico,
)r "The Tall Men."
Tyrone Power is one of five stars
chosen by Vogue to initiate a new series
entitled, "Fashions for Fiction" in its
June issue. The players selected have
roles in the story and also act as
fashion models. Power's latest film.
Columbia's "The Eddy DucJiin Story."
is credited in the cast introductions.
The entire spread runs 12 full pages.
The June 4 issue of Life devotes its cover
> Henry Fonda in his title role of "Mister
oberts." Calling the Warner picture "as
Dod as its Broadway original," the issue
Lso has an inside full page in color and
irries over to three more pages of black
Id white illustrations on the film.
Proclaiming that "farce comedy
seems a lost art today," the May issue
of Parents' Magazine cites the RKO
reissue, "Bringing Up Baby," and comments:
"Among current releases it
would be hard to find the blithe spirit
of this Katharine Hepburn-Cary Grant
film of the 1930s. Miss Hepburn is a
starry-eyed comedienne who mixes
nonsense with charm more successfully
anyone we remember ..."
•t Plane Used for "SAC
Dale McFarland, manager of the Indian-
>olis, Ind., Circle had an F-84 jet plane
splayed by the Air Force in front of the
leatre when "Strategic Air Command"
ayed there.
low Aids Swimming Pool
Bill Leslie, manager of the Roxy, Georgewn,
Ont., put on a benefit show in aid
the local swimming pool recently, called
Peanut Day show.
OXOFFICE Showmandiser :: June 25, 1955
PROGRAMMING IS
SHOWMANSHIP, TOO
Drive-ln Manager Advises Patron Analysis
The one single factor most closely connected
with the success or failure of any
situation is its programming policy. This,
too, is showmanship, and should be the
basis upon which any ballyhoo, gimmick
or exploitation campaign is planned. Bob
Walters, manager of Commonwealth's
Crest Drive-In at Kansas City, has given
a lot of consideration to this problem of
programming and has come up with a
number of interesting theories, which he
passed on to other managers in the circuit
at a recent Commonwealth convention.
First, taking issue with the old axiom,
•If we please the kids, they'll bring out
tiieir parents," Walters took the stand that
one should please the kids and their parents,
then the parents will bring the kids
often. Simply, it's a matter of pleasing
the entire family.
In this respect, Walters asked, "After all,
who is this drive-in customer of ours? Do
you think he is less intelligent, less discerning
than the indoor customer? I think
not. I think the drive-in customer is somebody
with children, someone who's too lazy
to dress up, a chain smoker and comfort
lover."
Model Sells Dollars
For 'Five' Ballyhoo
An attractive model toured New Haven
streets selling silver dollars for 90 cents
as part of Manager Sid Kleper's promotion
for "Five Against the House" and "Tight
Spot" at the College in the Connecticut
city.
In addition, Kleper made up a giant
carnival wheel flash display for the lobby,
offering guest tickets if the wheel stopped
on the number 5 star. He used a two-day
contest on "Tight Spot," where listeners
to WELI wrote letters about their tightest
spot. He imprinted 1,500 shoe and hosiery
bags and he set up several co-op ads and
merchant windows.
Ben Harton, manager of the Manor Theatre in
Charlotte, N. C, couldn't go sideways to create
flash front for "The Prodigal," so he went upwards,
and in two levels.
— 195 —
Understanding the character of his patrons,
and realizing that patrons usually
come as family units, Walters next analyzed
the various tastes found in the
family. Pop hkes high class action, pretty
girls, fast moving story, a rugged he-man
hero and a few laughs. Mom likes the
he-men, but also wants romance, an occasion
tear-jerker and, as does pop, a good
musical. The kids want noise and action.
Walters admits that double bill programs
present less of a problem, as the bill can
be divided to please both parents and children.
In summary, Walters said, "I see five
essentials for the ideal drive-in family
program. They are: color, always some,
as much as possible; cartoon, absolutely
always; action, a must for half of a double
bill; stars, we can learn their favorites and
feature them, and timeliness, the difference
between a knockout punch and a miss."
As for the star factor, he noted that
the same actor shouldn't appear too frequently.
He keeps repeats of the same
star at least three weeks apart.
As a final point, he advises promoting
shows as "family slanted entertainment."
Capitol Records Helping
'Matador' Promotions
The title song from "The Magnificent
Matador" has been recorded by Cormie
Russell for Capitol Records, and a national
promotion through dealers has been arranged
by the recording company keyed to
June openings of the release. Special material
for window and in-store displays has
been distributed, including posters and
streamers, and department and record
store accounts are being urged to cooperate
fully with exhibitors on the local level.
Several hundred disk jockies and juke
box operators have been contacted to give
the Connie Russell record a strong play
advance and current with playdates of
the romantic adventure drama starring
Maureen O'Hara and Anthony Quinn.
Leg Holsters for 'Deadly'
A trio of belles sporting leg holsters
just above their knees patrolled the Chicago
Loop for the opening of "Kiss Me Deadly"
at the Chicago Theatre. The girls wore
signs on their backs plugging the picture.
Their skirts were slit along the sides sufficiently
to fully reveal the leg holsters and
pistols.
Cowboy Program From Airer
Sperie Perakos, general manager of
Perakos Theatre Associates, New Britain,
Corm., arranged with radio station 'WKNB
there to broadcast cowboy personality Tex
Pavel's show from the Plainville Drive-In
on Monday and Friday nights from 7:30
to 8 pjn.

'
'
llollvwood
HOLLYWOOD
EWS AND VIEWS OF THE PRODUCTION CENTER
Ol/ice— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear. Wcxtcrn Manaoer
i
nlire Hope Family
To Toys' Premiere
HOLLYWOOD—Marking the first
time the
Qtuf Hope family has made an appearance
t a premiere. Bob Hope, his wife Dolores and
leir four children Linda, Tony, Nora and
lelly attended the celebrity-studded benefit
ebut of Paramounfs "The Seven Little
at the Hollywood Paramount Tliursday
231. Mrs. Hope and the children postponed
trip to Europe to attend the opening.
The seven youngsters who play the title
5les and Bryan, Charley, Madeleine and Mary
oy, four members of the original "Seven
ittle Foys," plus Eddie Foy III, grandson of
le vaudeville artist portrayed in the film
y Hope, also appeared with the comedian,
roceeds of the show were divided between
le United Cerebral Palsy Fund and the
3hn Tracy Clinic for Deaf Children.
The premiere w'as seen locally on station
TLA and nationally on the Steve Allen
Tonight" show on NBC. Dorothy Gardner
siceed the KTLA telecast and Hy Averback
andled the "Tonight" segment.
Allied Ai-tists exploiteer Jack Leewood left
londay i20i for Wichita, to complete plans
the opening campaign for "Wichita,"
inemaScope production starring Joel Mcrea
and Vera Miles, which will be worldremiered
there at the Miller Theatre on July
3. The Wichita Downtown Business Men's
5s'n will stage a Wichita Pi-emiere Days
;lebration in connection with the opening.
Itevens Company Taking
Dver Big Town Films
HOLLYWOOD—Gross-Krasne, Inc., has
ithdrawn as producer of TV's Big Town
!ries and under terms of a new pact inked
ith the alternating sponsors, Lever Bros,
nd the AC Spark Plug Co., Mark Stevens
'elevision Productions is taking over the
hore for the new season. Steven.? will prouce.
direct and star in the half-hour films,
ith Edward L. Rissien as associate producer.
Doc Merman, previously with Pine-Thomas,
dward Small and Gross-Krasne, has been
;t a.s production manager. The new series
ill roll in August. Stevens, meantime, Ls
Dmpleting "Time Table." a theatrical feature,
;arring and being produced and directed by
im.
IGM Cartoonists Back July 12
HOLLYWOOD—To reopen July 12. MGMs
irtoon department closed down Friday i24i.
ith all members of the staff taking their
nnual vacations.
NEW GUILD BOSSES—Here are some of the newly elected officers of the Screen
Directors Guild. Seated, from left, are Willis Goldbeck, new first vice-president; George
Sidney, re-elected president for an unprecedented fifth term; John Ford, newly added
to the board, and Anthony Mann, taking over as secretary. Standing: Robert H.
Justman, secretary of the assistant directors council; Francis X. Bauer, president of
the ADC, and Stuart Heisler, serving his second term as an SDG board member.
William Broidy Starts
Seven-Feature Schedule
HOLLYWOOD—Beginning with a late-July
launching of "The Toughest Man Alive," producer
William F. Broidy plans the making of
seven features during the balance of the year
for Allied Artists release, the heaviest
schedule in his independent company's history.
"Man" will be followed in September by
"Blood on the Blade," "The Big Blaze" and
"The Last Mission." Rolling in October will
be "Singapore East," while "The Golden
Saddle" will be started in November and
"Sweet Violence" in December.
To Center on Radio
HOLLYWOOD—Radio one-minute commercial
spots are to play a major role in
the selling campaign on Hallmark Production's
newest roadshow package. "Monika"
and "Mixed-Up Women." Pi-esident Kroger
Babb estimates approximately 600.000 oneminute
commercials will be used on the pictures'
first 3.000 engagements. "We'll average
better than 200 per engagement," he explained.
Hallmark has found 20 daytime spots
per day to be the most effective at lowest
cost.
Max King to Film in Italy
HOLLYWOOD—Departing Saturday (25)
for
Italy was Max King, independent producer,
who plans to film three features there within
the next year. His initialer w^ill be "Dangerous
Monday."
St. Louis Feles Mayo
And 'Pearl of Pacific'
HOLLYWOOD — Virginia Mayo, accompanied
by Perry Lieber. RKO publicity and
exploitation director: her actor-husband,
Michael O'Shea, and Edith Lynch of the RKO
studio publicity staff, planed out for St. Louis
for the Tuesday (28i world premiere of her
latest starrer. "Pearl of the South Pacific,"
produced by Benedict Bogeaus for RKO
release.
Miss Mayo, a native daughter of St. Louis,
was to be honored at week-long ceremonies,
including a civic luncheon, a testimonial
homecoming luncheon co-hosted by the
Women's and Men's Advertising clubs and a reception
by the St. Louis chapter of the Daughters
of the American Revolution, of which
the blonde actress is a member. The film,
lensed in Superscope and Technicolor, directed
by Allan Dwan and with Dennis Morgan,
David Farrar and Lance Fuller in other
leading roles, will make its debut at the Fox
Theatre there.
SDG Re-Elects Dave Butler
HOLLYWOOD—David Butler has been reelected
for a fourth term as chairman of the
board of trustees of the Screen Directors
Guild's educational and benevolent foundation.
Other officers elected for the coming
year include Stuart Heisler, first vice-chairman;
Francis X. Bauer, second vice-chairman;
George Archainbaud, secretary, and Lesley
Selander. treasurer.
OXOFFICE June 25, 1955
31

: June
'
lit
t
llie
iilio
«',
'
i
Blurbers
STUDIO PERSONNELITIES
Columbia
Switching over from Dena Productions, where he
functioned in the some capacity, ROBERT MC
ELWAINE has been named a vice-president of Warwick
Productions in charge of publicity and advertising.
The unit, which headquarters in London,
is headed by Irving Allen and A. R. Broccoli,
Briefies
Columbia
Morking the beginning of his 23rd year with the
studio, RALPH STAUB has been handed o new ticket
as producer-director of the "Screen Snapshots" series.
Cleffers
Allied Artists
PAUL DUNLAP was named music director of
"Son of Slade."
Metro-Goldwyn-Mayer
"Trial" IS being scored by Daniele AMFITHEATROF.
20th Century-Fox
Writing the score for "Seven Cities of Gold" is
HUGO FRIEDHOFER.
Options
Allied Artists
NEVILLE BRAND was signed by Producer Vincent
M. Fennelly for the starring role in "Bobby Ware Is
Missing," Arthur Fronz co-stars and Thomas Corr is
directing, WALTER REED was cost as the wealthy
father of one of the two missing boys. PAUL
PICERNI is enacting the heavy while others added
to the cost include WILLIAM SCHALLERT and
REGINA GLEASON.
Columbia
MARGARET FIELD has been signed as the romantic
feminine lead in the Sam Kotzman production, "Inside
Detroit." She portrays the daughter of racketeer
Pat O'Brien and the sweetheart of the labor crusader,
played by Dennis O'Keefe.
ALDO RAY will enact the role of the chief heavy
in "Jubal Troop."
Drawing a key assignment the Tyrone Power
title-roler, "The Eddy Duchin Story," was JAMES
WHITMORE. The Jerry Wold production will be
piloted by George Sidney.
PATRICIA MEDINA will star
Warwick Productions' "The Gan
fiction opus to be directed by John Gilling.
will roll late next month in London.
Metro-Goldwyn-Mayer
Chosen for a starring spot with Frank Sinotro,
Debbie Reynolds and David Wayne in Producer
Lawrence Weingorten's "The Tender Trap" was
CELESTE HOLM.
Paramount
GEORGE SANDERS will star with Bob Hope in
"King of Hearts," VistaVision film version of the
Broadway stage ploy, which Norman Panama end
Melvin Frank will produce.
Character comedian FRED CLARK was booked to
portray George Gobel's father in "The Lady Eve,"
upcoming Paul Jones production which stars Mitzi
Goynor.
DEWEY MARTIN was signed for the role of o
hard-fighting, wise-cracking marine private in Pearlberg
and Seoton's "The Magnificent Devils," starring
Deborah Kerr and William Holden,
RKO Radio
Producer-director David Butler pacfed JOHN LUP-
TON to stor with Margaret O'Brien in the horseracing
drama, "Glory," which will be lensed in Superscope
ond Technicolor.
20th Century-Fox
Honded
jrrently appearing
Universal-International
PAT CROWLEY, recently signed to a long-term contract,
was handed the starring role opposite Tony
Curtis in "The Square Jungle." Jerry Hopper is
directing for Producer Albert Zugsmith. ERNEST
BORGNINE and PAUL KELLY were set to ploy leading
roles. JIM BACKUS was signed for a feotured
role.
GRACE MILLS, former Broadway stage actress and
now a New York drama coach, wos signed for a
featured role in "The Girl in the Coge," storring
William Campbell, Momie Von Doren, Keenon Wynn
and Kathleen Case. Abner Biberman directs the
Howard Pine production.
Character actor GLENN STRANGE was handed the
featured role of a stage coach driver in "Backlash,"
Technicolor outdoor drama starring Richard Widmork
and Donna Reed.
DONNA REED will have the feminine starring role
opposite Steve Allen in "The Benny Goodman Story."
Shooting on the tunefilm will start July 1, with
Valentine Dovies directing for Producer Aaron Rosenberg,
Warner Bros.
FRED CLARK has been cast as the army prosecutor.
Col. Marshall Morelond, in "The Court-Mortiol of Billy
Mitchell," in which Gory Cooper has the title role.
Milton Sperling is producing and Otto Preminger
directing in CinemoScope and WarnerColor, under
the banner of United Stotes Pictures.
Returning to motion pictures for the first time
a decade, RALPH BELLAMY was signed to portray
in
Frank Reid, Illinois congressman who served as
civilian counsel for General Mitchell during the 1925
army trial which is the basis of Milton Sperling's
United States Pictures production.
ANTONIO MORENO, one of the leading romantic
stars of silent pictures, has been cast in a principal
role in "The Searchers," the first C. V. Whitney production,
which John Ford is megging. Featured cost
additions ore JEFFREY HUNTER, borrowed from 20th
Century-Fox, and VERA MILES. HENRY BRANDON
has been chosen to portray Scar, the renegade Commanche
Indian chief.
Handed the role of Jane Wyman's father in the
Frank Rosenberg production, "Miracle in the Rain,"
was WILLIAM GARGAN. The romantic drama,
starring Von Johnson, is being directed by Rudy
Mate. PEGGIE CASTLE drew the port of a flashy
blonde secretary.
Scripters
20th Century-Fox
"Solo," o novel by Stanford Whitmore, is being
screen-ployed by JOHN MICHAEL HAYES for Producer
Buddy Adier.
United Artists
Producers Aubrey Schenck and Howard W. Koch of
Bel-Air Productions tagged GERALD DRAYSON
ADAMS to pen "Dr. Cadaver," on addition to the
unit's upcoming slate.
Story Buys
Allied Artists
Purchased by William F. Broidy was "Blood on the
Blade," a screenplay by James Warner Belloh, which
will be filmed in CinemaScope, with a September
storting date. It is from a Saturday Evening Post
story, "Apache Curse," a drama of federal prison
riots during 1 865,
Producer William F. Broidy acquired "The Big
Blaze," an original by Louis Stevens, and set September
9 as the starting date for the film. Laid against
the background of a conflagration in a metropolitan
area, the story deals with the battalion chief who
directs the fighting of it.
Independent
Sabre Productions acquired "Prelude to Murder,"
a suspense melodrama laid in Yugoslavia, written by
Joe Newman and Edward G. O'Callihan. Newman is
a partner of Vic Orsatti in the independent company.
Technically
Columbia
Handed the art direction assignment on the Sam
Kotzman production, "Inside Detroit," was PAUL
PALMENTOLA.
Warner Bros.
ART LOEL has been selected as art director for
"The Spirit of St, Louis," to be produced by Lelond
Hayward.
Title
Changes
Columbia
"Rebound" to FOOTSTEPS IN THE FOG.
United Artists
"The Town Tamer" (Samuel Goldwyn jr.) to THE
TROUBLE SHOOTER.
Universal-International
"Only Yesterdoy" to NEVER SAY GOODBYE.
SAG Chooses Reagan
— To Replace Holden
HOLLYWOOD—By unanimous vote, the
board of directors of the Screen Actors Guild
elected Ronald Reagan third vice-president,
succeeding William Holden, who resigned because
of the pressure of his motion picture
production activities, including his newly
1947.
Gannaway-Ver Halen Co.
Will Produce TV Films
HOLLYWOOD—With an initial slate of
three properties, Gannaway-Ver Halen, Inc.,
has been incorporated as a theatrical and
telefilm producing company, headed by Al
Gannaway and Charles Ver Halen. The former
recently completed the making of 43
half-hour TV versions of radio's Grand Ole
Opry program.
Scheduled to get under way next week as a
theatrical feature is "Hired Guns," starring
Richard Allen and Bruce Bennett and introducing
Faron Young, hillbilly singer and
!SPei
.lUianc
wjor
formed independent unit. Reagan previously
Jaries,
served as president of the Guild for four
ittial
terms, from 1947 to 1951, longer than any
l»
other actor.
:lu(ieC,
Other officers of the Guild are Walter Pidgeon,
president; Leon Ames, first vice-presi-
efls ihe
dent; John Lund, second
h vice-president; Paul
new p
rerun
Harvey, recording secretary, and George
Chandler, iMTAi
treasurer.
le
tluef
Holden had served on the board of directors
for ten years, and
mlH,
as a vice-president since
set
Ds,
ited
Jriiiis
Grand Ole Opry personality. Gannaway, who
Horlon
wrote the script in collaboration with Sam
Roeca, will direct. Also on the docket are
'^Behind the Bamboo Curtain" and "Dan'I
Boone."
Gannaway-Ver Halen additionally will turn
Prat
out pilot reels for two video series, "Young
*cestt
Sheriff" and "Tramp Steamer."
Other staff members include Tom Hubbard,
who will write, direct, act and function as
Itr, w,
story supervisor; Robert Vreeland, production
loke," n(
supervisor and associate producer, and Leon
ami
Barsha, supervising editor.
W
Don Hartman Honored
For Hospital Drive Aid
HOLLYWOOD—For his work in headin;
special citizens' committee which sparked the
campaign for the construction of a $4,500,000
communicable disease unit at the Los Angeles
County General Hospital, Don Hartman,
Paramount executive producer, was the
honored guest at a Tuesday (21) civic
luncheon. Attended by public officials and
community leaders, the affair was highlighted
by the unveiling of a bronze plaque
attesting to the work of the committee. The
new building, dedicated last February
commodates more than 250 patients.
m
KTTV.Ii
a.
nce-pn
to Hi
;:, «1io
uror
^h
Co,
of boi
Warners
13 lijlficed
by 1
1 2
liaml
31 direclc
biidiary,
C
'Mures o:
ordojint
tnotinj
Night of Stars Banquet
To Fete 200 Entertainers
HOLLYWOOD—More than 200 members
of the entertainment world will receive special
awards for their participation on behalf 6\Hf
of the City of Hope at a Night of Stars banquet
to be held July 3 as part of the nonsectarian
medical center's biennial convention.
The event will be staged at the Amba.ssador
Hotel. Banquet chairman is producer-director
Mervyn LeRoy.
includ
«l Joha
Battle,'
= 'f gri
rin"R
* ci
32
BOXOFFICE
:
25, 1965
IXOFncE

I
I major
—
1
;5 Per Cent Pay Hike
lin TV Asked by SAG
HfiLLYWOOD—Bargaining for an increase
( approximately 25 per cent in minimum
V uc scales, the Screen Actors Guild has
(cnecl negotiations for a new contract with
Alliance of Television Film Producers and
filmmakers who have TV sub-
Miaiies. Also sought by the SAG are sub-
:uitial boosts in rerun payments, extension
( the geographical coverage of the pact to
jiude U. S. possessions, and other changes
i tlie existing ticket, which expires July 21.
A new pact calling for hikes in minimums
1 (i rerun payments has just been reached
th ATAS by the Screen Directors Guild.
11 three-year contract is retroactive to
,inl 14.
KTTV. Inc., has elevated Richard A. Moore,
vice-president and general manager since
51, to the presidency, and Norman Chanr,
who has been president of the Timesjror
Co.'s subsidiary, has moved into the
St of board chairman. John R. Vrba has
en elected a vice-president in charge of
les, with Robert W. Breckner taking over
berth of vice-pre.sident in charge of proamming.
e
Warners launched camera work on the first
13 half-hour 'Kings Row" video films for
? "Warner Bros. Pre.sents" ABC-TV netrk
show. Starring in the series, being proced
by Roy Hugglns, are Jack Kelly, Rob-
Horton and Nan Leslie. Meantime, the
idio set contractee Jayne Mansfield, as
11 as Dan Seymour, Marcel Dalio and Lud-
Stossell for featured spots in its "Casainca"
TV series, also a part of the "Warner
OS. Presents" enterprise. Jerome Robinson
sduces these films.
Filmaster Productioas, headed by Robert
abler, will handle the lensing of "Gunloke,"
new TV galloper series being proced
and directed for CBS by Charles
irquis Warren.
[nasmuch as the series is being produced
Hal Roach jr. in association with the
reen Directors Guild, that organization has
cided its Screen Directors Playhouse video
ies for the Eastman Kodak Co. will not
eligible for the SDG's annual television
m directorial award.
Studio City Television, Republic's video
bsidiary, gunned a new series, "The Adntures
of Dr. Fu Manchu," with Glen
jrdon in the title spot and Franklin Adreon
educing and directing.
Castings at Screen Gems, Columbia's TV
included Sheldon Leonard, Nancy Gates
it,
d John Bromfield as co-stars in "Bred
r Battle," an entry in the Damon Runyon
leatre group, and Dane Clark as the titleler
in "Red Horse Hamber," a segment in
e Falstaff Celebrity Playhouse series.
ew Ozoner Manager
31INLAND, CALIF.—Stan Livingston has
len over the management chores at the
Iwards circuit's Sunland Drive-In here,
r the past two years he managed the Pickck
Drive-In in Burbank for Pacific Drive-
i||— ROM all sides it's coming— indignation
and resentment over the growing tendency
of self-appointed mentors of mo-
If"'
tion pictures to venture heckling cen.sorship
of features that have already been passed
by the P:-oduction Code, the industry's own
self-regulatory document.
Most recent organization to toss its weight
into the battle is the Screen Directors' Guild
of America, which at its annual meeting a
few days ago voted complete endorsement of
the Code administration. Unanimously passed
by the membership was a resolution declaring:
"Be it resolved that the Screen Directors'
Guild of America takes this opportunity to
express its confidence and enthusiastic endorsement
of the Code administration of the
Ass n of Motion Picture Producers and the
manner in which that office has been administered
by Mr. Geoffrey Shurlock, and urges
that a.ssociation to vigorously resist any and
all acquiescences to any unwarranted and unjustified
demands for changes and deletions
in any of our films that have already received
a Code certificate, by organized groups,
be they religious, economic or civic."
While the SDG pointed its protesting finger
at no organization and/or persons, there
can be little doubt that its forthright action
was precipitated by recent activities of the
Catholic Legion of Decency, which has accorded
its "C" rating—condemned, to you
and has been preaching against contemporary
celluloid that fulfilled the requirements of
the Code.
Because of SDG's large and diversified
membership, it-s .solid-front resistance to extraneous
and obviously selfish blue-pencilling
of films is especially courageous and significant.
Other groups in every division of the
motion picture trade could do worse for themselves
and the industry as a whole than to
follow its admirable example.
Whenever purchase Is made by a major
studio of a widely known literary work, observers
of the HoUj-wood scene launch themselves
on a casting-conjecture marathon. The
practice was first brought Into full play when
"Gone With the Wind" was on David O. Selznick's
drawing boards and the selection of a
femme star to portray Scarlett O'Hara became
something of an international cause
celebre. Other outstanding photoplays have
since been accorded similar attention, but
none attained the protracted guessing and
suggestion treatment of "Wind."
Next prime subject for the round-robin of
choice for an intriguing role could well be in
connection with MOM's proposed film version
of "Somebody Up There Likes Me," the
autobiography of Rocky Graziano, an east
side hoodlum who fought his way up to the
middleweight boxing championship of the
world. The story in book form is told by
Graziano in collaboration with Rowland
Barber.
While, at first blush, it might appear that
Marlon Brando is the perfect selection for
the part of Rocky, not to be overlooked as a
possibility is Frank Sinatra. His stock as a
dramatic actor has been steadily rising ever
since his Oscar-winning performance in Columbia's
"From Here to Eternity," and certainly
it will suffer none from his excellent
thespian contribution to Stanley Kramer's
"Not As a Stranger."
It may be necessary for Frankie to pile a
few pounds onto his lean frame, but if he
could make the weight he should prove an
effective Graziano. And not to be forgotten
is the fact that he's had some little experience
in the gentle art of HoUjrwood parkinglot
fisticuffs.
Anything for atmosphere. Warner Bros.'
•Land of the Pharaohs" was press-previewed,
logically enough, at the Egyptian Theatre,
while Paramount's "You're Never Too Young"
was unfurled for the foiu-th-estaters at
Brown's Hotel. Loch Sheldrake, in New York's
Catskills.
That would have made the dermatology
ward at General Hospital a perfect spot to
premiere 20th Century-Fox's "The Seven
Year Itch." but better left to the imagination
is the selection of a debuting locale for "Hell's
Island," the recent Paramount release.
Such atmospheric efforts to the contrary, a
geographical note was sounded in recent local
screenings. Shown within the space of a
few days were Columbia's "Chicago Syndicate."
Allied Artists' "Wichita," RepubUc's
"The Road to Denver" and Columbia's "The
Man From Laramie."
As these observations were written, just
getting under way was the hearing staged in
Los Angeles by the Senate subcommittee on
juvenile delinquency, of which Sen. Estes
Kefauver is the chairman, and which had as
its declared purpose an investigation of the
effects— if any—of crime and horror films
on juvenile delinquents. In one of its first
passes at headlines, the senator and his subcommittee
counsel, James H. Hobo released
to the metropolitan daUy newspapers a list
of 12 features which reportedly were to be
subjected to the solons' scrutiny.
Two of the listed photoplays, "Rebel Without
a Cause" and "I Died a Thousand Times"
—both from Warner Bros.—have not been
shown to anyone except studio top brass. In
fact. "Rebel" was still in its cutting stages
when the committee cast its inquisitionary
eye thereon. To be remembered further is
the fact that the picture is based on a nonfiction
tome of the same title by Dr. Robert
M. Lindner, a specialist in the field of
criminology, and which volume is described
as an actual case history.
Such patently slipshod and opportunismstimulated
modus operandi certainly did little
to earn Hollywood's respect for the Kefauver
group and its avowed aims.
June 25, 1955
33

. . . Charles
. . . Congratulations
. . Frank
. . Along
. . The
. . John
. . Cormen
. . Ken
: June
icii
SAN FRANCISCO
TJarney Rose, manager at U-I and a veteran
of 35 years in the motion picture industry,
was honored at a luncheon recently by theatre
operators from
San Francisco, northern
California, Los
Angeles, Portland and
Seattle. Paul Speegle,
president of the Press
and Union League
Club, presided. Speakers
included Joe Blume
n t h a 1. Blumenfeld
circuit; George Mann,
Redwood Theatres; Al
Nasser, Nasser Bros.
Theatres, and Bob Barney Rose
Naify, United Califorfornia
Theatres. Assemblyman Thomas Maloney
presented Rose an assembly resolution
honoring Rose's lengthy service in behalf of
motion pictures.
Murphys, in Calaveras County, was the setting
for seven days of shooting scenes for
"The Texas Lady," a Holt-Rosen production
starring Claudette Colbert and Barry Sullivan.
The visit of the company to this area
was like a homecoming to Nat Holt, who began
his career as a motion picture theatre
manager in Stockton in 1911.
Mrs. O. Zirkle of Laytonville is expecting
to complete very soon the theatre building
which is now under construction about 2'j
miles west of Laytonville. The theatre will
operate Friday, Saturday and Sunday evenings
only . . . V. C. Shattuck, owner-operator
of the Tahoe Theatre at Kings Beach,
and Jack Neugebauer, owner and manager of
the Donner Theatre at Ti'uckee, purchased
the Brockway Theatre at Kings Beach from
Tom Lucas, who built it.
George Mitchell, Republic manager, was out
Reports are that
of town on busine,ss . . .
Barney Rose, U-I. is giving a big luncheon
for bookers in happy appreciation of the recent
tribute to him ... In town were Mitzi
Gaynor, film star, and her husband Jack
Bean on vacation before her return to Hollywood
to film a comedy with George Gobel
rJB>»*r. .rf:AST£il.7ffA5TfST SERVICE !
ORDER^ette^
SPECIAL
TRAILERS
FROM
HIDTIDO PICTURE SERVICE Ci
125 HYDE ST. SAN FRANCISCO (2), CALIF.
Gerald L. Karski President
400 SEAT THEATRE
Only theatre in small town. Rich irrigated farm
district. Modern masonry bldg. (1946). two bedroom
apt. CinemaScoped. Priced at a fraction of oriainaj
cost, only $25,000, incl. bidg. $10,000 down. Others.
Write for list.
THEATRE
EXCHANGE CO.
5724 S. E. Monroe St., Portland 22, Oregon
260 Keorny St., San Francisco 8, California
Doty, Fox West Coast circuit
booker, is vacationing in Denver with his
family . Harr, U-I salesman, was
married recently to Dorothy Hatgood, secretary
at Film Booking Agency of northern
California.
"Not as a Stranger" was given a private
"premiere" by the Press and Union League
Club for its guests, the world press, here for
the UN anniversary sessions . . . Jack Stevenson,
manager at Paramount, returned from
a New York business session ... In for a business
meeting were Roy Haines, western division
manager for Warner Bros., and District
Manager Henry Herbel.
The world premiere of "It Came From Ber.cath
the Sea" Saturday (18) at the Paramount
Theatre here boasted an unusual promotion.
In addition to radio and TV spots
and other usual media, the film was given
added promotion emphasis because it was
filmed here and features such local personalities
as Del Courtney and Dean Maddux in
its cast. A press luncheon was held with editors
of the local drama and TV columns
interviewing Courtney and Maddux. In addition,
on his TV show, Courtney will interview
Maddux as a visiting celebrity and Maddux
in turn, will put the spotlight on Courtney
on his program.
Gennie Sutton, Republic booker, was vacationing
for two weeks at Lake Tahoe and
Reno . the Row were B. B. Byard,
Garberville Theatre, Garberville: Harry
Hayashino, Lincoln Theatre, Lincoln and Ryan
Theatre, Fresno; Jack Neugebauer, Donner
Theatre, Truckee, and the Brockway
Theatre, Kings Beach and Ben Randall,
Orinda Theatre, Orinda.
Otto Schmidt has taken over the Isleton
Theatre, Isleton. formerly owned by
.
E. Stefani . . . Roseville's Tower Theatre will
definitely reopen on July 1 following its recent
fire. The theatre had been scheduled
to ropen sooner but work was not completed
on time Castroville Theatre, Castroville,
will close Sunday i26i for an indefinite
period. It is owned by H. Garcia and
J. J. Andrade.
The lone Theatre, lone, was reopened
Wednesday (22) by Manager Lawrence Mc-
Donald . Parsons, Telenews Theatres,
has taken over the Golden Bough
Theatre in Carmel from George Kuster for an
undisclosed sum, effective July 1.
Magda Wenschek, Favorite Films, was vacationing
at Huntington Lake . Sturgis,
Walter G. Preddey Co., and Joan Carlson,
inspector at Allied Artists, were on vacations
to Bob Chambers, head
shipper at Warner Bros., on the birth of a
baby son. He is taking his vacation at this
tmie to help out at home and Booker Ed
Averell is subbing . Wallace is
the new secretary and assistant booker at
Warner Bros.
San Leandro Theatre Sues
Majors for $750,000
SAN FRANCISCO—Bal Theatre of San
Leandro, has filed a $750,000 triple-damage
antitrust suit against 13 major film distributors.
The theatre, located at 14808 East 14th,
San Leandro, charged in federal court here
that the distributors have been witholding
films for too long a period before releasing
them second run. The suit also claims that
distributors favor the United California chain.
Nathan Greer to Helm
Of New Mexico TOA
SANTE FE—Nathan C. Greer, partner in
the local Salmon & Greer circuit, was electetJ
president of the New Mexico Theatre Owners
(ront.
iijfciion
at its two-day session here on June 14 and 15.
Other officers elected included Loyd
Franklin, secretary-treasurer; Lou Gasperine,
first vice-president; Eddy Ward, second vicepresident.
1""
w
rat
SB,
The new board of directors consists of
iniiios
Chairman Tom Ribble, Russell Hardwick, Mrs.
ij'.ja ««
S. E. Allen, Moe Rudick, Ed Kidw^ell, Tom
Murphy, George Tucker, Russel Allen, Floyd
Beutler, Sippi Ferguson, Milas Hurley, Martan » *
Butler.
Ibioit!
Keynoting the convention was Louis Hi
reteisK
don, vice-president of Frontier Theatres of
Dallas. His talk concerned two main topics:
Tjie tliea
defense of the theatre industry and the unification
of Theatre Owners of America wiQl
iveoeeii
National AUied so the exhibitors could speak
side I
with a single voice.
K( lite
Monday (13) preceding the meeting, Metro-
Goldwyn-Mayer staged another in its nationwide
series of ticket-selling workshops. New
president Greer described the MGM clinic as
"the greatest contribution from production
to theatres in the last 20 years." He also said
the other New Mexico exhibitors agreed witfe
him in the appraisal.
New Coast Drive-In Gets
RCA's Latest Equipment
CHULA VISTA, CALIF.—The 2,000-car
drive-in recently completed here has been
equipped with RCA sound and projection
systems. It is located several miles south of
San Diego.
The equipment includes a de luxe dual-?
channel sound system, with DC exciter lamps
and produces 600 watts power output for
coverage of 2,400 automobiles; a magnetic
soundhead and preamplifier system, which
will make it possible to project four-track
magnetic sound films; in -car speakers; RCA's
recently announced aluminum die-cast "Circlite"
junction boxes with light plastic diffusers,
and a Dyn-Arc lamp system.
Idaho Airer Features
Solid Aluminum Screen
JEROME, IDA.—The Rio Rey Drive-In
which opened here recently features the only
drive-in screen of solid aluminum in Idaho,
according to Manager Walter M. Harris, who
supervised construction of the airer.
Other features of the equipment include
Motiograph projection and sound equipment
plus Ashcraft lighting equipment. Equipment
was supplied by Service Theatre Supply of
Salt Lake City.
Nearly 300 at Workshop
Held in San Francisco
SAN FRANCISCO—Nearly 300 exhibitors
and industry folk attended the MGM Ticket
Selling Workshop held here Monday at the
St. Francis Hotel.
Panelists included Conrad Brady, adver
tising and publicity director of Interstate
Theatres, Dallas, and Lou Brown, Loew's Poll
Theatres ad-publicity head. New Haven,
Conn.
iinser,
;qaiieE
lEordfi
2
inicipaii(
34
BOXOFFICE
:
25, 1955 OXOFHi

. . Jack
few Theatre Started
Lt Helena, Mont.
HELENA C3i..^iiutUuu is now underway
an 850-seat theatre adjacent to the Sunset
ive-In north of here. The builders, who
io operate the neighboring drive-in, are
R. "Chub" Munger, Leo Kottas and B. F.
utter.
The theatre, which will be known a.s the
and, was designed by architect David
ividson of Great Falls. It will feature a
stern motif.
Situated on a five-acre site, it will be conucted
primarily of cement and concrete
jclis with a front of Roman brick below
id knotty pine above. The marquee will
recessed in the knotty pine portion of
front.
The theatre will be set back 100 feet from
road with a lawn in front. Allowances
ive been made for ample parking space on
ch side of the building.
The latest equipment in both seating and
ejection will be installed, according to
unger.
:quire Equal Participation
In order for production of a film to qualify
co-production in France and Italy equal
.rticipation by both countries is required.
SALT LAKE CITY
TTisitors to Filmrow included two theatre
men who formerly were kingpins in the
local industry. They were Charlie Pincus,
former manager of the Centre and Utah theatres,
who Ls now head of Blumenfeld Theatres
out of Stockton, Calif., and Joe Nerciscian,
who used to operate his own exchange
and now is with IFE in San Francisco.
Ken Lloyd, 20th-Fox manager, and his
local staff flew back from a three-day company
meeting in New York all enthused
about the firm's prospects for this coming
year. They flew out of Salt Lake the night
of the Calcutta (Wednesday) and were back
the following Monday . McGee, Fox
Intermountain manager, took off on a Montana
tour after the roundup. He'll be gone
for several days ... Ed Doty has been appointed
city manager for Fox Intermountain
in Pocatello. He succeeds Ralph Roe, who
will manage Fox's Aurora Theatre in Denver.
N. M. William Roskelly will continue at
Pocatello as assistant manager.
One of the most successful publicity stunts
to hit Salt Lake recently is boosting "Man
From Laramie." coming .soon to the Uptown
Theatre. It consists of a recorded statement
about the picture by Jimmy Stewart. A small
ad in local papers invites people to call a
certain number and talk to Stewart. The
recording plays automatically. It is so
realistic, .some callers have asked Stewart
questions or made comments. These have
been recorded at the end of the publicity
record. The stunt was so successful, the
telephone company was forced to give callers
a choice of three numbers. Callers to a
nearby town were unable to get their numbers
because the nearby town's numbers were the
same as the first two of the gag number.
Morris Abrahms, Columbia tub thumper,
estimates 10,000 called the number in four
days.
Ray M. Hendry, vice-president and general
manager of Intermountain Theatres, was a
casualty of the round-up golf tournament.
He ran intc a fence when the caddy cart
went out of control. He has been working
since with a bandaged hand . . . C. R. "Buck"
Wade and Mrs. Wade have had as their
guests Mr. and Mrs. Norman Fox of Montana.
Fox has written several books from
which movies have been made. The Foxes
were en route to the Coast.
Drive-In operators have been cheered with
good old summer weather the past few days.
The unseasonal cold earlier had hurt their
grosses.
You'll sit pretty
with
GRIGGS "PUSH-BACK"
THEATRE CHAIRS BY RCA
Patrons make a B-line (B = Boxoffice)
for the "Push-Back"*
equipped theatre. They like the
"Push-Back" comfort and convenience.
Seated patrons simply
slide back as others enter or
leave. Don't forget . . . this means
easier, more frequent trips to
concessions, too.
Choose "Push-Back" standards
and upholstery in the smart
colors that match your house interior.
Mechanically speaking
. . . you'll find rugged features
like: retraction operation that
stays smooth . . . enclosures for
all moving parts . . . removable
backs and seats for thorough
cleaning and interchanging to
equalize wear.
Practical terms make it easy for
you to dig in right away on
those profits from an installation
of Griggs "Push-Back" Chairs
by RCA. Call us or stop in . . .
about the seats that show up in
receipts!
*"Pu,h-Bazk-®
At Your RCA THEATRE SUPPLY DEALERS
WESTERN THEATRICAL EQUIPMENT CO.
337 Gofden Gate Avenue
San Francisco 2, California
JOHN P. FILBERT CO., INC.
2007 S. Vermont Avenue
Los Angeles 7, California
WESTERN SERVICE & SUPPLY, INC.
2120 Broadwoy
Denver 2, Colorodo
MODERN THEATRE SUPPLY, INC.
1935 N.W. Kearney Street
Portland 9, Oregon
WESTERN SOUND & EQUIPMENT CO.
264 E. First South Street
Solt Lake City 1, Utah
MODERN THEATRE SUPPLY, INC.
2400 Third Avenue
Seattle 1, Washington
June 25, 1955
35

. .
I
111
iiiriiey
ilti,
lliol
I'
SEATTLE
•The first 50 patrons at all Evergreen. Hamrick
and Sterling theatres were admitted
for five cents each Sunday (19 1 in commemoration
of the 50th anniversary of the
first motion picture theatre, the Nickelodeon,
which was opened back in 1905 in Pittsburgh
by John P. Harris ... All fathers over 60 were
admitted free at all Evergreen and Hamrick
theatres Sunday in honor of Father's Day.
All Seattle school children were invited by
the J. C. Penney Co. to a special "School's
Out" Disneyrama show, Saturday (18i morning
at Evergreen's Coliseum and Fifth Avenue
theatres. Free tickets were available to any
child accompanied by a parent at Penney's
downtown store. The show included two
Disney features, "Stormy," "Alaskan Eskimo,"
and a summer safety film, starring the Safety
Twins, Stop and Go ... A Classic Movie
series for children is being sponsored again
th s summer by the Laurelhurst unit of the
Spastic Children's Clinic. The series opened
on the 22nd at the Egyptian and Neptune
theatres and will run for 12 consecutive
weeks. Season's tickets are $1.50.
Foster Blake, Universal western division
sales manager, was in from New York .
Filmrow visitors includeed Mrs. Robert Hagman,
Metaline Falls and lone; Milton Kenworthy,
Moscow, Ida.; Harry Wall, Lewiston;
THE GREATEST DOUBLE BILL
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-Daily
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Produced by STANLEY KRAMER
THE NATION'S TOP
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AN ASTOR EXCHANGE IN EVERY KEY CITY IN THE U. S.
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NORTHWEST—2414 Second Av.—Seattle
NORTHWEST—1806 N.W. Kearney St.—Portland
Charles and Will Grieme and Pat Tappan, Xfn
Wenatchee; Joe Rosenfield. Rosenfield, Spokane: Spokane; Ike (H IW''*
Rogers, Omak; Junior Mercy and Martin
Brown, Yakima; John Kane, Tacoma;
Charlie Schuler, Anacortes; George Blair,
SilLTl'
Vashon, and Ed Johnson, Spokane.
A teaser promotion for "The Man From
Laramie" received tremendous response last
week. It consisted of one-column 2-inch ads
on the theatre pages of local newspapers and
an automatic telephone answerer. A cut of
Stewart with the caption, "Talk to Jimmy
Stewart . . . Call so-and-.so," in the ads resulted
in an overflow of calls. A recording by
Stewart answered; "Hello, this is Jimmy
Stewart. Let me tell you about my new
picture, "The Man From Laramie.' It's the
story of a man who traveled a thousand
mUes to kill someone he'd never seen. It's
in Cinemascope and Technicolor. And with
me you'll see Arthur Kennedy, Donald Crisp,
Kathy O'Donnel and a big cast. Your newspaper
will tell you what theatre will be
showing 'A Man Prom Laramie.' And I hope L
you'll enjoy it. Thanks for calling." No date
has been set yet for release. M
Showfolk at Seattle
Ask Variety Charter
SEATTLE—Plans for the formation of
Variety Club of the Pacific Northwest and
Alaska were completed at a dinner last week,
Jill
spo'
the o>
Cliirte
(15) in the New Washington Hotel. Ap%;'
proximately 85 attended the affair. whicP
was preceded by a cocktail hour hosted by
Pepsi-Cola and Glaser Bros. A reque.st for a
charter has been submitted to 'Variety Club
International headquarters in Miami.
Rotus Harvey, Variety International repr&
sentative at large, San Francisco, assist
at the organizational meeting.
A committee of 50 was formed to guide th(_
club's activities until the charter is granted.''
liere we
Five temporary officers were elected: Bud
id scree
Saffle, chief barker; Ed Cruea, first assistant;
film
Glen Haviland, second assistant; Fred Danz,
property master, and C. D. Gustavson, dough
guy. Others on the steering committee are
B. C. Johnson, Joe Rosenfield, Keith Beckwith.
Bill Thedford, Junior Mercy, Harry
Irtliwei]
Plunkett, Bob Parnell, Art Greenfield, Frank
lifor
Christy and Doug Forbes.
te"Cai
Tentative plans are to hold a charter
dinner August 18 when George Hoover, International
chief barker, will present the Wo
Others
charter. The next day, the tent will sponsor
ivison,
the annual Filmrow golf tournament at the
Sandpoint Golf and Country Club.
itk Mci
'irryBo'
To date, over 50 memberships have been
paid. Variety Club welcomes everyone connected
with the amusement and entertainment
industries. Membership in the group is
not limited just to motion picture personnel
but is extended to TV, radio, sports and newspaper
folk.
'*r,[
John McFadden Leases
Liberty at Oregon City
OREGON CITY, ORE.—John McFadden,
operator of a theatre in Oswego, has formed
Oregon City Theatres, Inc., to operate the
local Liberty Theatre. McFadden recently
leased the house from Owner Terry Miller
and will open it in the near future.
When reopened, the Liberty will be under
the management of Al Myers, former manager
of the local Star Theatre.
;alth,
o
Andres
iveiwlii
ani
«h, I
lewl
ami
; 'eatre,
aty.
36 BOXOFFICE June 25. 1955 'XOFFi

. His
—
—
—
—
——
— —
—
—
—
——
harles Walker Star
If Variety Tourney
SALT LAKE CIT\'—Talk about your na-
!)nal sports comebacks. Few can compaie
th the one that developed out of the annual
roundup and golf
tournament of the Salt
Lake motion picture
industry. Two men,
Clyde Anderson and
Cliarles L. Walker, tied
fur fir.-;l at the conclu-
^^B^ JKS *- Mcn of the' 18-hole anuual
tournament. An-
H^^^B|^^^^MH| der.son is a radio exec-
^^^^^HHf^^l
Lake.
^^^^^^Lea^^I Walker, a execu-
^^^^^^H0^^H
former manager
for 20th-Pox.
Dharles L. Walker Anderson won the
urney on a sudden-death one-hole playf,
but the big story is in Walker, the man
ao wound up second.
About six years ago. Walker became ill.
was the local manager for Fox at the
'. Because of the illness, he resigned the
illness was a grave one. Few of his
lends expected him to pull out of his sickss.
He went to California for rest and to
B if he could regain his former robust
alth.
And regain it he did.
Walker came back. There was no mistakg
it during the golf tournament. His drives
re phenomenal. His game was the talk of
5 tournament. He was his old self again.
was the toast of the tournament.
B
The field was narrowed a little this year
the absence of some branch managers and
lesmen at company meetings, but the enusiasm
was still high.
A parade of bands raised some money for
heart fund of Variety Tent 38 of Salt
ike, which sponsored the annual round-up.
lere were luncheons, a Calcutta, a stagette
id screenings that drew the interest of the
film exhibitors, distributors and their
ves who attended the annual event.
The tournament wound up with the followg
in the first ten behind Anderson and
alker: Dr. Vaughn Hunter and Harold
irthwein. Allied Artists district manager,
;d for third: Jack Bowman fifth; A. L.
Jus" Campbell and Irving Gillman, tied for
icth, and Jack Felix, Frank Larsen jr. and
liot Wolfe, tied for eighth.
Others attending the event were Gifford
avison, Lorin Bird, Spencer Burkinshaw,
ick McGillis, Gene Jones, Stewart Grow,
irry Boyce, Sid Marks, George Provol, Hiler
George, Fi'ed Polasky, Al Knox, Ken
•iedman, Fred Weimer, Jack Swon.son. M. G.
.evens, Fi-ank Larsen sr., Howard Cahoon,
ick Stafford, Joe Young, Han-y Swonson,
uss Dautnerman, Francis Wright, Clifton
alker. Don Tibbs. Dick Iba. Carl Lind. Hank
nith, Barry Walker, Milt Rosen, George
igar. Kayo Swonson, Hugo Jorgenson, Joe
ercisian, Jack Hunter, Bill Harrison, Max
oyd, Keith Pack, Ray Miller, Ray Bouty,
Kunkel and Jerry Henderson.
lil
few Fairbanks Theatre
FAIRBANKS, ALASKA— George Thompn
and Phil Tucker have opened a new
leatre, the Frontier, in the south part of
,e city. The house will feature four shows
r evening at 7. 9, 11 p.m. and 1 a.m.
Itch' and 'Love or
300% and Above
LOS ANGELES— School's out and grosses
are up. For the fii'st time in many weeks,
boxcar figures were reported for at least two
lucal bookings, as curvaceous Marilyn Monroe
packed 'em in to establish a 380 per cent
estimate for the initial stanza of "The Seven
Vear Itch," while "Love Me or Leave Me,"
also in its opening week, attained a stratospheric
300.
(Average Is 100)
Chinese—The Seve.i Year Itch l20th Fox) 380
Downtown Paramounf, Egyptian The Sea Chase
IWB),
Fine Arts—
4tli
The
wk
Gloss
65
..,130
Slipper (MGM), 6th wk.
Four Star Wuthering Heights (Lip), reissue,
3rd wk 75
Fox Wilshire The Prodigal (MGM), 7th wk 50
Hollywood, Los Angeles, Loyola, Uptown
The Mogniticent Motodor (20th-Fox), Jungle
Moon Men (Col) 110
Hollywood Paramount Hell's Islond (Para)), 2nd
wk 50
Ins, Orpheum Mod at the World (Filmokers);
The Gloss Tomb (Lip)
Pontages, State Love Me or Leave Me (MGM);
I 00
Sonta Fe Passage (Rep) 300
A Prize of Gold (Col); Chicago
Ritz, Fox, Hillcrest
Syndicate (Col) 90
Warners Beverly Strategic Air Command (Para),
8th wk 80
Warners Downtown, Wiltern, Vogue This Island
Earth (U-l); Toll Man Riding (WB) 175
Warners Hollywood This Is Cinerama (Cinerama),
1 12th wk 110
'Davy' and Science Thriller
Score Well in Denver
DENVER—The Columbia combination at
the Denver packed them in and is holding,
with the same thing happening to Disney's
"Davy Crockett" at the Orpheum. Going into
its sixth week at the Denham was "Strategic
Air Command."
Centennial, Monaco, Wodsworth Drive-lns
An Annapolis Story (AA); Las Vegas Shakedown
(AA) 125
Centre—The Purple Mask (U-l) 100
Denham Strategic Air Command (Para), 5th
wk 125
Denver It Come From Beneath the Sea (Col);
Creature With the Atom Brain (Col) 220
Esqjire— Animal Farm (DCA) 100
Orpheum Davy Crockett (Buena Vista) 210
Paramount Marty (UAl; Top of the World
(UA), 2nd wk 105
Frisco Chooses to 'Love Me';
Film Opens at 300
SAN FRANCISCO—Way out in front with
one of the highest barometer readings to be
recorded in a long time was "Love Me or
Leave Me" at Loew's Warfield with 300 per
cent, a .sellout for two days, and a week's
gross of $27,000.
Fox—Soldier ot Fortune I20th-Fox), 3rd wk 100
Leave Me Roll Up
at Los Angeles
Golden Gate The Purp:e Mask !U-I); Tartan's
Hidden Jung c RKO) 95
Pararrount Hell's Islond (Para); Jump Into
Hell 'WB) 90
St Francis— Toll Man Riding (WB); Mad ot the
World (Filmakers) 90
United Artists -Marty (Col), 4fh wk 75
Wordeld Love Me or Leave Me (MGM) 300
'island Earth' Heads
Portland Grosses
PORTLAND—Ihe headliner was "This
I.- land Earth," the science-fiction thriller,
which grossed 250 per cent at the Liberty.
Broodwoy Love Me or Leave Me (MGM), 2nd
wk 140
Fox— Soldier of Fortune i20th-Fox), 4th wk 70
Gu Id To Paris With Love (Conf'l) 300
Liberty— This Island Earth (U-l) 250
Orpheum Pr'ze of Go'd (Col)
Paramount—Strategic Air Command (Para), 3rd
100
wk 100
Average Grosses
In Seattle
SEATTLE—The best any of the first run
features could do locally was just-average
business. Tied for first with 100 per cent
each were "Strategic Air Command," "Wayward
Wife" and "Daddy Long Legs" which
was double billed with "Angela." All other
bills fell below average.
Blue Mouse—Woyword Wife (IFE) 100
Coliseum Hell's Islond (Para); Two Guns and a
Bodge (AA) 80
Fifth Avenue Doddy Long Legs (20th-Fox);
Angela (20th-Fox), 6th wk 100
Music Box— Doctor in the House (Rep), 2nd wk. . . 75
Music Hal'—The Sea Chose (WB), 2nd wk 95
Orpheum Strotejic Air Command (Pora), 4th
wk 100
Installs Widescreen
REDONDO BEACH. CALIF.—Owner-manager
John Poulos has completed installation
of a new curvilinear screen capable of handling
Vista Vision projection as well as Cinemascope
and other widescreen processes in
the Strand Theatre here.
WE CAN SELL YOUR THEATRE
SUBURBAN
HOMES CO.
THEATRE SALES DIVISION
CALL- IRV BOWRON -WHtTT'
Ph. PR. 4-3275 KE. 1374
274S-S.E. 82nd Portland it. On.
HANDY SUBSCRIPTION ORDER FORM
BOXOFFICE:
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BOXOFFICE, 52 issues per year (13 rl which contain
Please enter my subscription to
The MODERN THEATRE Section).
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D Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOWN
NAME
STATE
POSITION
3XOFFICE June 25. 1955 37

. . Robert
. .
. . . Joyce
. . . Heading
. . . George
. . Arthur
. . . Delia
. . . Foster
. . Earl
i
is
DENVER
IToHard Deitz. vice-president of Loew's, was
in Denver whipping up enthusiasm for
the forthcoming world premiere of "Guys
and Dolls" planned for Denver. Damon Runyon,
author, spent many years on daily
papers in Colorado, mainly in Pueblo and
Denver, before going to New York and becoming
famous . E. Bode, National
Screen Service salesman, and wife Loretta
are vacationing in Milwaukee . . . The Phono-
Tell, a phone answering device, is being used
to publicize the next auto giveaway being put
on by the Fox Denver theatres.
The Orpheum grabbed off some nice publicity
on the short "Devil Take Us." The
short was lauded in an editorial in the Rocky
Mountain News: the governor praised it, and
some of the municipal judges made it a condition
that some of those found guilty in their
courts should see the film . . . Marvin Goldfrab,
district supervisor for Buena Vista, has
named Paul Back salesman to cover the
Omaha and Des Moines territories.
Harold VVirthwein, division manager for
Allied Artists, was in for conferences with
Jack Felix, local manager, after which the
two went to Salt Lake City on business .
Arlie Beery, district manager for Manley Inc.,
and Mrs. Beery are spending their vacation
in Pacific Grove, Calif. . . . Atlas Theatres
has closed the Unique for remodeling which
will include the addition of Cinemascope.
After the changes the house will be reopened
as the West.
20th-Fox is remodeling the room in which
the salesmen had their offices, formerly the
poster room. The new' arrangement will give
each salesman a private office . . . Carroll
Puciato, formerly a vice-president of Realart,
now head of Carroll Pictures, was in
on business . . . Hal Fuller, Dimension Pictures
exchange owner, went to Salt Lake City
to visit his exchange there.
Kenneth L. Chism has bought out the interests
of his partner, Paul Allmeyer, in the
Mines, Idaho Springs, Colo. . . . Rodney and
Donna Knox are managing the Knox Theatre
and the Knox Drive-In, Durango, Colo. . . .
Theatre folks seen on Filmrow included Robert
Kehr, Ogallala, Neb.; Neil Beezley, Bm--
lington; C. E. McLaughlin, Las Animas, and
Dr. F. E. Rider, Wauneta, Neb.
Richard Colbert Promoted
To 'U' Manager, Portland
SAN FRANCISCO—Richard Colbert has
been promoted to branch manager in Portland,
Ore., by Charles J. Feldman, vice-president
and general sales manager. He replaces
Ernest J. Piro, who has resigned.
Colbert has been sales manager in San
Francisco since 1951.
SPECIAL
TRAILERS
riLMACK
We Can Please
Send U> Yo
Next Orde
^'^^^'^*
Fox Intermouniain
Managers Shifted
DENVER—A number of city manager
changes within the Fox Intermountain circuit
were announced recently, by President
Frank H. Ricketson jr.
Lloyd Boreing, city manager for Atlas Theatres
at Lamar, has resigned his post to become
city manager for Fox Intermountain
at Fort Collins. He succeeds Robert Pennock
who was moved to Billings, Mont.,
where he filled the vacancy left by the death
of City Manager Don Sheedy.
Melvin McClean, assistant city manager
at Sidney, Neb., was moved as city manager
at Delta, Colo., to succeed Neil Ro,ss, who was
slated to become city manager at Las Vegas,
N. M., but resigned from Fox instead.
Ed Doty, city manager at Las Vegas, was
transferred to a similar post at Pocatello,
Ida., where he replaces Ralph Roe. Roe
moved to the Fox Theatre at Aurora, Colo.,
where he assumes the post occupied by
Keith May. The Fox Theatre at Sterling,
Colo., is now being managed by May, who
succeeds Lewis Boucher, who resigned recently.
LOS ANGELES
Cervices were held for John C. Feys, 59,
veteran southland exhibitor, who died Saturday
(18> of a heart attack while aboard
his yacht at Newport harbor. Feys, survived
by his wife and a brother, was president
of Great Western Theatres, which operate
the Harbor and Lincoln drive-ins ... As a
plug for the Barney Rose sales drive, honoring
U-I's w'estern district manager, the local
branch picked up the tab for a party at
Mike Lyman's for all of Filmrow's femme
bookers.
Audrey Cohen resigned as a contract clerk
at U-I to abandon the southland and join
her husband in Chicago . . . Visitors from
New- York were Nat Saland and his son Mike
of Mercury Laboratories . . . On the Row
to take care of booking-buying chores were
Bert Ki'amer, operator of the Village Theatre
in Coronado; Wes Becker, Cactus Drivein,
Tucson, and Dick Simms, Bay Theatre,
National City.
Huddling at the local National Screen
Service branch was Robert Pi'opper, auditor
Marie Frana. Warner exchange
clerk, and Cpl. George Gargus were married
Alex Cooperman,
Saturday (18) . . . western division chief for IFE, returned from
a junket to San Francisco and Salt Lake
City . . . Vacationing in Las Vegas was Pat
Vincent, secretary to Harvey Lithgow. Warner
office manager: Mary Scott, switchboard
operator, was back on the job after a holiday
in the Ozarks .
Unger of Poppers
Supply breezed in from San Francisco.
Harold Wirthwein, western division sales
chief for Allied Artists, returned from a
week's trip to Denver and Salt Lake City
for Portland and Seattle for
conferences in those cities was Francis A.
Bateman, Republic's western division topper
A. Hickey, Pacific coast sales
manager for MGM, pulled out to attend the
Ticket Selling Workshop sessions in Seattle,
Portland and San Francisco.
PORT LAN D
i
pred E. Bailey, 88, one-time treasurer of the
old Heilig Theatre here, died at his home
Sunday. He had been with the Heilig for
years before retiring some years ago. He is
survived by his wife, two sons and daughters
Gould Emmons, author of "Saca'
jawea of the Shoshones," from which Para^
mount's VistaVision adventure, "Far Horl
zons," is based, was here for a week pro;
ing the picture. Isabelle Marks worked
Mi's. Emmons on radio, TV and commu:
club appearances. Autograph sessions w
held at J. K. Gill's and the Meier & Pri
department store.
S.INSA:
Members of the J. J. Parker staff, Thoi
Walsh, Herb Royster and Charles Schi-am „,
Astoria: Evergreen's Russ Brown and Oscar "°
Nyberg, and John Hamrick theatre manage! ^' Id
Marvin Fox and other local theatremen at- *
tended the MGM Ticket Selling Workshop
in Seattle . . . Richard Colbert, former U-I
office manager at San Fi'ancisco, assumed
his duties Monday as manager of the PortJ '*'•'""
land office. He succeeds E. J. Piro, resigned '^'^
Blake. U-I division manager,' '
was in.
Extensive promotion of "Davy Crockett,
King of the Wild Fi'ontier" is being staged
by the Broadway, Herb Royster reports. Vi
tually every department store in town
participating in special promotions on Dai
Crockett items—from bear rugs and gims
Crockett caps and suits. A contest was h(
this week at Weiner's men's large special^
store, with a two-houi' radio broadcast froi
the window featuring Bob McNulty of KW.
and a contest in which every entry wins
prize. Youngsters W'ere invited to compos(
Davy Crockett verse and sing it over t!
microphone. Grandma Cookies has prepar(
a special cookie and the Fred Meyer groce:
chain has a Davy Crockett bread.
Mrs. J. J. Parker of Parker Theatres wei
to Los Angeles on business and to visit ha
son and family . . . Martin J. Foster, Guild
Theatre director, was in San Francisco
"Mister Roberts" has been booked into
i
th^j,
Broadway for a late July and early August
(,
run . Keate is here promoting "N<
as a Stranger," which has been booked ini
the Paramount.
Robert Cummings in Suit
Over Hero Series Rights
HOLLYWOOD—A squabble over partni
ship rights in the My Hero TV series,
which he starred in 1953, led Robert Cummli
to file an action in superior court seeki
permission to take depositions from NBI
Producer Don Sharpe and Official Fil:
Cummings charges the defendants with m;
ing excessive deductions from his share
the program's profits and that he was ne'
informed when Sharpe and NBC sold tfiB
package to Official Films.
PLAY IT SAFE!
Support
—
THE ARTHRITIS
AND RHEUMATISM
FOUNDATION
^
jli
.screen
e
induj
iiaM
iileres
niTSI
speaed
aent,
IK a-
38
BOXOFFICE
1955 IIOFT,
itl

.rg.
[ansas City Leaders
'Ian Audience Poll
KANSAS CITY—The initial committee for
1- ,ne,i on the COMPO Audience Poll (the
,uii:i'i, composed of Senn Lawler, Harry
:i -lug and Ronald Means, called a meetj
M mday i20i in the Paramount screening
Present were exchange managers.
u and other key industry people.
Paramount manager, asked colon
,1.
in the Will Rogers Memorial special
ive. He mentioned one of the talking points
r the onetime audience collection was that
vaccine similar to the Salk one for polio
uld come from the TB research done at
e Memorial.
,awler, general manager for Fox Midwest,
tlined the details of the Audience Poll and
iped exhibitors were not consigning
aterial received about it to the wastesket.
He called attention to the boxoffice
nefit derived from the Oscar presentations
1 radio and TV, and since the Audience
ward will also be made on an hour-Ion?
ogram, felt it would put dollars in exhibis'
pockets. The attention it would bring
screen newcomers would be invaluable to
e industry, he emphasized.
Ronald Means stressed the selling angles
interest exhibitors and advised the salesen
to "get up a good head of steam" when
aking their contacts in the territory. Tliis
one time he feels patrons have a chance
speak out (especially those who didn't like
e O-car winners) and it should brmg rewed
interest in motion pictures.
"We've been the whipping boy on a lot
occasions and have a lot of factors working
ainst us," Means said. "We can sure use
ctors that are working for us."
'ozy at Pittsburg, Kas.
eopened by W. C. Arnolds
PITTSBURG. KAS.—The Cozy Theatre
opened Wednesday (22i under new man-
:ement, Mr. and Mrs. W. C. Arnold. The
luse is owned by Joe Lenski and has been
erated in the past by Fox Midwest and
ost recently by Lon Cox of Salina. The
•nolds are experienced in theatre operation.
Ed Long Will Speak
At MITO Nov. Meeting
ST. LOUIS—The 1955 annual meeting of
the Mi-ssouri-Illlnois Theatre Owners here
November 20, 21 will be streamlined.
Mrs. Be.ss Schulter of St. Louis will be the
general chairwoman, while co-chairmen will
include A. J. Williams, Union, Mo., and
Joseph Ansell and John Meinardi of St.
Louis.
Senator Ed V. Long, who is president pro
tem of the Missouri Senate, will discuss
legislation and related matters. Long owns
the Trojan in Troy, and the Orphem in Elsberry.
Mo.
The annual gathering will kick off an
imporUnt week in St. Louis. Officers of the
St. Louis 'Variety Club have tentatively decided
to stage the third annual Harvest Moon
Festival, to raise funds for the club's Heart
Fund, at the Missouri Theatre November 23-
25. Details of that affair are still to be
worked out, including arrangements for a
national per.sonality to head the program.
Advance requests for exhibition space in
the tradeshow to be held with the MITO
gathering are above those for previous meetings
at this time of the year.
At a recent dii-ectors meeting at Long's
home in Clarksville, the subject of toll TV
was touched on. After the business meeting,
Senator and Mrs. Long served a del.cious
chicken luncheon. Later there was a tour of
theii- 500-acre farm, including an inspection
of their prize Hereford herd.
Attending the meeting were Mr. and Mrs.
T. J. Bankhead, Bowling Green; Russell
Armentrout, Louisiana: Bill Waring jr., Carbondale
and Cobden; Eddie Clark, Metropolis:
Mr. and Mrs. Tom Bloomer and their
20-month-old daughter, Deborah; A. B.
Magarian, East St. Louis: Clyde Metcalfe.
Edwardsville. and Sidney Sayetta, Mrs. Ann
Ballman, Lester R. Kropp, Paul Krueger,
Tommy James, Mr. and Mrs. William
Kaimann, Joe and Lou Ansell, Myra Stroud
and Dave Barrett, all of St. Louis.
CS at Coulterville Roxy
COULTERVILLE, ILL.—The Roxy Thea-
jveral Manager Changes
KANSAS CITY—Manager changes as an-
Wife Makes Hay
And Burgers, Too
Piedmont, Mo.—Maude Jefferis, wife of
jrings. John Lindsey, who had managed the local exhibitor .4. B. Jefferis. is a real
lady farmer, who knows how to handle a
mower or reaper with the best of the
rural crowd. Just before going to St.
IS transferred from Baxter Springs, Kas., Louis recently with her husband, president
the Lawrence Drive-In.
of Midcentral .\lUed Independent
Theatre Owners, she put in three tons of
fine alfalfa hay grown on the 42-acre
tract just back of their Pine Hill Driverank
A. Beimer Dead
In.
rORT WAYNE—Frank A. Beimer. 74. who The alfalfa will be used to feed their
herd of .•\ngus cattle, which provides hamburger
for drive-in patrons. Mrs. Jefferis
said that the drive-in sells far more hamburgers
than hot dogs, the ratio being
far above the national average for driveid
it was his interest in sports that helped
troduce theatre boxing here.
unced by Bob Shelton. Commonwealth
esident, include these: Jim Head has been
ansferred from the 52 Drive-In at Clinton,
to the Pines Dnve-In at Excelsior
aza Theatre at Lindsborg, Kas.. which
»mmonwealth sold recently to Elwin Lamrt.
was moved to Clinton. Herb Darlene
IS with the old Majestic Theatre from its
lening in 1904 until 1927 when he became
anager of the Shrine Auditorium, died
cently. He helped pioneer the use of theres
in Fort Wayne for religious programs,
tre, owned by Frank R. McLean, has installed
a Radiant widescreen and Cinema-
Scope projection facilities, including ultrapanatar
anamorphic lenses purchased through
the Mccarty Theatre Supply Co.. St. Louis.
Premiere of 'Benson'
To Manhattan, Kas.
MANHATTAN. KAS. — Thii midwestern
town will go Hollywood in a big way July 19
when the world premiere of "The Private War
of Major Benson" will be held as a benefit
for the Udall tornado disaster community.
The Wareham Theatre, a Commonwealth
house managed by 'Earl Douglass, will show
the picture. J. D. King, district manager
headquartered in Great Bend, will work with
Douglass on the promotion.
A local committee to help put over the
event is composed of N. D. Harwood, mayor:
W. B. Avery, city manager; Clarence Skaggs,
president of the Chamber of Commerce, and
Lud Fiser. secretary. Tentative plans include
the appearance of Tim Hobey and Julie
Adams from the picture's cast, according to
Ben Katz. Universal exploiteer who has been
working out of Kansas City recently on
several coming releases.
The premiere is tied in with the Colgate-
Palmolive-Peet Strike It Rich radio and
TV show. Fifty per cent of the proceeds
from the premiere events will go to the Udall
d saster victims and the other 50 per cent to
the person selected that week on the Strike
It Rich program.
In addition to the premiere showing of the
picture, there will be a cocktail part:; and
dinner at the Country Club the night of the
performance. The Kansas State College is
participating as is the army post at Ft. Riley.
There will also be something of a special
nature in the new auditorium which has just
been completed here.
350 Kids Led to Safety
When Fire Breaks Out
EL PASO, ILL.—Some 350 school children
were led to safety recently when fire broke
out in the projection booth of the El Paso
Theatre during a special morning kiddy show.
The children were attending a free show as
part of the school year-end activities.
Don Rist, co-manager of the theatre, sawsmoke
coming from the projector and sped
downstairs to warn the teachers. The 12
teachers present led the children out of the
threatre, and the El Paso fire department
extinguished the blaze. Bill Fever, who was
operating the projector, said the film broke
and snapped against a carbon arc. One reel
of film was destroyed and the lens and projector
were damaged.
William Rausch Named
JOLIET. ILL.—William Rausch has been
named manager of the Princess Theatre here,
according to Marvin Stockwell. city manager
for Great States Theatres. Rausch served as
assistant manager at the Paramount in
Aurora before coming here last fall to become
assistant manager of the Rialto.
Theatre Put Up for Sale
PRAIRIE DU ROCHER. ILL.—The Prairie
Theatre. 300-seater. which was closed upon
the termination of the lease of Lawrence
McDonald May 29. is being offered for
sale by building owners Mr. and Mrs. Russell
Moro of Ste. Genevieve, Mo.
39

. . Anyone
. . Prom,
. . . Hazel
. . Tommy
. . Doc
. . . Gus
. . Juanita
, former
. . Nick
KANSAS CITY
Otirling Silliphant, here writing the Disney
TV series, "When I Grow Up," being
filmed with TWA, has been the guest of Mr.
and Mrs. Ben Marcus for several parties. He
produced and wrote the screenplay for "Five
Against the House," Columbia feature released
this month .
having a surefire
cure for chiggers, please get in touch with
Helen Thomas, booker at RKO, and Zella
Faulkner, KMTA office secretary. A waggish
friend when asked what to do suggested
innocently, "Scratch!" .
local
magazine for teenagers, had a two-page
spread in its June issue on George Baker's
New 50 Drive-In.
Don Davis, RCA Victor division manager.
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40
Everything for the Stage
• CURTAINS • TRACKS • RIGGING • STAGE
LIGHTING • HOUSE DRAPERIES
GREAT WESTERN STAGE EQUIPT. CO.
1324 Grand Konsos City, Missouri
was home convalescing after surgery in St.
Luke's hospital. E. D. Van Duyne, RCA
Service manager, is recuperating at his office
from a recent tonsillectomy. Evalyn Docekal,
secretary, has returned to work after minor
surgery at St. Joseph's. Charley Nagel, field
engineer headquartered in Cedar Rapids,
Iowa, visited the district office last weekend
as he returned from a vacation. Mrs. Nagel
accompanied him.
M. B. Smith, Commonwealth advertising
and publicity director, and family went to
Golden, Colo., on a vacation but will slip
down to Colorado Springs Monday (27) to
speak at the Alexander Film meeting . . .
Other vacationers were Bob Johns, MGM city
salesman; John Long, 20th-Fox salesman,
taking a trip east; Lena Orr, inspector and
Eric Green, booker; Bonnie Aumiller, RKO
booker, also cast.ng for Rocky Mountain
trout; Roy Hurst, Warner booker, and Joe
Manfre, city salesman.
Frank Thomas, Allied Artists manager, is
pleased to report 145 bookings in the area
for "Wichita," and asks, "How is that for
satirat-on?" . Thompson of
Diiney-Buena Vista says, " 'Davy Crockett' is
crockin' 'em in the area, and holding over"
Buell, office manager at National
Screen Service, says bookings now for only
a week in advance and the many booking
changes make for extra work that is keeping
the NSS gii'ls busier than ever . . . Woodie
Latimer of L&L Popcorn has installed a
Cretors popcorn machine, an Adco drink dispenser,
a snow-cone machine and a cotton
candy machine at the new Kiddyland in Mission.
Kas.
Wayne Love is the new booker at Common-
. . . Allied
wealth, replacing Mildred Harris for the
western division. He is from Great Bend, Kas.,
but has recently been managing the driveins
at Ellinwood and Hoisington
Artists is air conditioning its shipping and
inspection rooms. Don Clark, booker, became
father of his first child, a son named
Charles Paul.
Bob Fellers, Midcentral general manager,
reports the Campus Theatre at Manhattan
is being remodeled and a 50-ton refrigeration
unit installed. When completed the Campus
will be a de luxe house. The Booth in Independence,
Kas., is getting a new carpet, a
new recessed concession stand, new draperies
and a new screen . Cook of Maryville.
Mo., has a nice collection of sidesaddles
out at his Starlite Dude Ranch Theatre and
they attract a lot of attention, especially from
the younger generation whose members never
saw a woman riding in that fashion. He is
in the market for an old stagecoach in fair
condition if he can find one that is priced
somewhat below the national debt.
Missouri exhibitors on Filmrow recently included
Karle Witt, Osage. Beach; Mrs. Doris
Doty. Gainesville; Earl Kerr and F. F. Chenoweth,
Bethany; Howard Larson, Webb City;
Kansas showmen who came in were Bill
Flynn, Emporia; Art Pugh, Columbus; Leon
Pugh, Fort Scott; George Waddlington,
Fredonia; Chet Borg, Fort Scott; W. G.
Sparks, Oakley . . . Ai-t de Stefano says there
is only one hot weather drink that outsells
all others when the thermometer climbs, and
that is lemonade. They can tell at National
Theatre Supply the way their Movie Hou: i
Lemonade Syrup is moving now that summed *
is really here.
;
.„c
Ig Rl
Durwood Theatres Co. reports the
''^
nev ^-
widescreen in the Belt Drive-In at St. Joseph !*'''''
Mo., had to be put in front of the old screen *'"
*'
The fence also had to be moved and a nev S"'
black top put over the entire entrancifc""
surface. This completes the installation o:ij*'*
widescreens in all the Durwood drive-ins . . Ifi*'"'
Virginia Wharton has replaced Shirleijp"''
Walker as a steno at 20th-Fox iShii-ley is oi *'*
an extended trip to Europe) and Bettj if'
Wright has replaced Gerry Furrow.
Cannon is the new assistant shipper. .iilii
Gail Harris, 12-year-old daughter of Mrs
Mildred Harris, former booker at Common'
wealth who will book for Dixie Enterprises
[|[u
was injured while horseback riding Thursda;
(161. X-rays at Menorah Hospital showed i
IBS
brain concussion and it was two hours befori
she regained consciousness, but she has im

: rd
I
: us
i : only
I
le
'
.swing
r
lewspapers Are Helpful
On Ray Colvin's Tour
ST LOUIS—The press in the 20 towns
itid by Ray G. Colvin, executive director.
Equipment Dealers Ass'n, in his
through the south, was most
rative and helpful.
.. ilvm made 21 talks on the tour and in
.lii >tre.s.sed the importance of the motion
:e theatre in community life. The exir>
got behind arrangements for the
rings and the average attendance
upwards from 70 to 150 as compared
50 to 60 in previous meetings in
part.s of the country.
.' to the complete loss of the peach and
:. crops in Georgia and adjacent states.
iil'.in found that the economic situation
1- very .serious with theatres, especially in
.\!i- from 4.000 to 5.000 population.
uba. Mo., Drive-In Bows
CUBA, MO.—The 175-car Cuba Drive-In
Route 19 half a mile west of the city
nits had its grand opening June 8 and has
en enjoying nice business since then. It
owned and operated by Adolph P. Meier.
10 also owns the Cuba, local 255-seater.
U-I's "Away All Boats," starring Jeff
landler. Lex Barker and Julie Adams, is
ing megged by Joseph Pevney.
In Disaster Benefit
BELLE PLAINE, KAS. Mr. and Mrs. V. U.
Eckhardt. who operate the Belle Plaine Theatre,
lost customers and advertisers in the
recent tornado disaster at Udall, eight miles
east of here. Wanting to do something for
the stricken community, they cooperated
with the 20th-Fox film company and the
local Chamber of Commerce to put on a
benefit show on Tue.sday (21 1. Tlie picture
wa.s "With a Song in My Heart" and all the
proceeds from the 50 cents admission were
turned over to the mayor and the planning
committee for Udall.
Shuttered for Summer
VILLA GROVE. ILL.—The Gem Theatre,
475-seater, owned by George Barber, was
closed for the summer June 5. The house
had been operating only six days a week
since December.
Kid Admission Prices Raised
NOEL, MO.—Children's admissions to the
Ozark Theatre have been raised to 20 cents.
This applies to children over 4 and under 12
years of age. The Ozark is operated by the
Dickinson circuit.
NEW BERLIN, ILL.—The Rodee Theatre,
200-seater, is to be closed for the summer
by the owners, W. J. Rodell & Sons, effective
June 28.
New East St. Louis Airer
Will Open in September
EAST ST. LOUIS—The Shop City Drive-
In. being constructed on 51st street and Summit
avenue for the Jablonow-Komm Theatres
of Clayton, Mo., is scheduled for completion
in September.
The contract for equipment has been
awarded to National Theatre Supply, William
C. Earle, manager. Included will be Simplex
X-L projectors. Simplex .sound, some 650
Simplex in-car speakers, Hertner generators,
and 475 in-car heaters.
The Shop City will be a smaller version
of the Holiday Drive-In. which the Jablonow-
Komm circuit opened June 5, except that the
concession building will provide two-lane
cafeteria operation and will be located in
the center of the drive-in instead of at the
rear.
The Shop City will be one of the few big
drive-ins located entirely within a city's
limits. The Broadway in St. Louis is the
only other one in the St. LouLs film trade
territory. The overall proposed cost for the
Shop City i,s $250,000. It will adjoin the
proposed S8.000.000 Shop City shopping and
commercial project that is just getting under
way.
Plans for the Shop City were prepared by
Gerhardt Kramer and Joe G. Harms,
associate architects, Ladue, Mo., who also
planned the Holiday.
You'll sit pretty
with
GRIGGS "PUSH-BACK"
THEATRE CHAIRS BY RCA
Patrons make a B-line (B = Boxoffice)
for the ""Push-Back"*
equipped theatre. They like the
"Push-Back" comfort and convenience.
Seated patrons simply
slide back as others enter or
leave. Don't forget . . . this means
easier, more frequent trips to
concessions, too.
Choose ""Push-Back" standards
and upholstery in the smart
colors that match your house interior.
Mechanically speaking
. . . you'll find rugged features
like: retraction operation that
stays smooth . . . enclosures for
all moving parts . . . removable
backs and seats for thorough
cleaning and interchanging to
equalize wear.
Practical terms make it easy for
you to dig in right away on
those profits from an installation
of Griggs ""Push-Back" Chairs
by RCA. Call us or stop in . . .
about the seats that show up in
receipts!
*"Puih-Bocfs
At Your RCA THEATRE SUPPLY DEALERS
MISSOURI THEATRE SUPPLY CO.
115 W. 18th Street
Kansas City S, Missouri
ABBOTT THEATRE EQUIPMENT CO.
1311 S. Wabash Avenue
Chicago 5, Illinois
Branch of MIDWEST, CINCINNATI
326 Arcadia Court
Fort Wayne, Indiana
ST. LOUIS THEATRE SUPPLY CO.
iXOFFICE June 25. 1955 41

I
I
!
Numbers
. . . Stu
. . Exhibitors
. .
ST.
LOUIS
T ester K. Kropp, president, Missouri-Illinois
Theatre Owners, and co-general manager,
Fred Wehrenberg circuit, was appointed cochairman
for the annual meeting of the
Theatre Owners of America in Los Angeles
October 5-9 .. . Harry C. Arthur jr., general
manager, Fanchon & Marco is In New York
City . . . Jim Wynn, who left here in the
early 1930s after serving as manager for
Warner Bros., died recently in Boston. From
here he went to Detroit, where he was local
and later district manager for Warner Bros.
Later he joined United Artists.
Funeral services for John Leahy of Chicago,
a member of lATSE Chicago Local 2, were
conducted at the St. Louis Catholic Cathedral
Monday (20i. He died on June 16 . . . Roy
Haines, western division sales manager for
Warner Bros., and Morris Shift, one of his
RIO SYRUP CO.
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EVERYTHING
St.
FOR THE THEATRE
Louis Theatre Supply Company
Arch Hosier
3310 Olive Street, St. Louis 3, Mo.
Telephone JE 3-7974, JE 3-7975
assistants, were here June 13-15 . . . Filmrow
had some extra excitement June 16 when a
motorist died of a heart attack and his car
crashed into a parked Yellow Cab at the
intersection of Channing avenue and Olive
street. The dead man was a Yellow Cab
driver on his way home from a doctor's
office. The McCarty Theatre Supply Co. got
some free advertising with its office shown
in a Post-Dispatch picture of the wreck.
W. K. Gleason, St. Louis city salesman for
Warner Bros., started his vacation June 20
as did Charles Scheufeler, Warner office
manager. Chuck is fishing in Minnesota .
Joe Benedick. Warner Bros., started his vacation
June 18 by being married to Beverly Virginia
DeWees. a former employe of Warner
Bros. ... Ed Ditzenberg, Warner booker,
returned from his vacation June 20.
Harry H. Haas, Paramount manager, was in
Cairo, 111., to confer with exhibitors . . . Herb
Washburn, National Screen manager, and
his wife motored to Old Point Comfort,
Backus, Minn., for some fishing on vacation
Tomber. head of Rio Syrup Co., has
something new in Rio's new mixed fruit
punch syrup, a combination of an even dozen
delicious fruits ... A. J. Williams was in
Seattle, Wash., for an MGM workshop.
Bob Bostick, southern district supervisor.
National Theatre Supply, was in for a fewdays
conferring with William C. Earle. St.
Louis manager. Bostick headquarters in
Memphis .
along Filmrow included
Geraldine Twitty and Earl Ferrell,
who operate the Delta Drive-In, Sikeston,
Mo., and East Prairie Drive-In, East Prairie,
Mo.; Eernie Palmer, Columbia Amusement
Co.. Paducah, Ky.; Herschel Eichhorn,
Mounds and Cairo, 111.: Louis Odorizzi, Mount
Olive, 111.
Charley Allen, porter for National Theatre
Supply, was married to Katherine Allen at
Alton, 111.. June 10.
ULTRAPHONE SOUND USERSi
rts tor sound heads available tor i
models. Write tor price list.
See Your Dealer or Write
Direct to Manufacturer
PROJECTION SERVICE & SUPPLY CO.
Ill N. 11th St. Minneapolis 3, Minn.
Kerasotes Adds Widescreens
SPRINGFIELD, ILL.—Kerasotes Theatres
put into service widescreens at its 66 Drive-
In on U. S. 66 just south of the city and at
the Rantoul (111.) Drive-In.
Character actor Edgar Robinson has been
signed for a role in Republic's "Come Next
Spring."
HANDY SUBSCRIPTION

. . . Guy
. . Y&W
. . The
. . Ti'uman
. . Ted
/"irginia Mayo Appears
It St. Louis Premiere
ST. LOUIS—Virginia Mayo, native St.
ouisian. planed in from Hollywood Wednesjay
i22i to participate in the world premiere
f "Pearl of the South Pacific" at Fanchon
: Marco's 5,200-seat Fox June 28. She
'as accompanied by her husband Michael
)'Shea and Perry Lieber. RKO national diictor
of publicity and exploitation.
Miss Mayo's cousin, Beulah Schact, a
ature writer for the St. Louis Globe-Demoat,
was in charge of arrangements for
arious receptions and personal appearances,
"here was a public reception at the Famouslarr
auditorium followed by a private
ancheon at that store at which some old
iends and acquaintances were present
Mi.ss Mayo visited the Municipal Opera cast
t a rehearsal Friday and saw the performnce
of "Wonderful Town" at the Municipal
heatre in Forest Park that night. On the
pening day of "Pearl of the South Pacific"
t the Fox she will appear on the stage.
Juincy, 111., Glen Closed
{y Dickinson Circuit
QUINCY ILL.—The Glen Theatre here,
DO-seat unit of the Dickinson Operating Co.
f Mission, Kas., was closed for the summer
n June 10 because of the shortage of top
uality motion pictures to supply that house
nd the local 500-seat Belasco, also owned
y Dickinson.
The Belasco will continue in operation,
len W. Dickinson, president of the circuit,
lid.
"Because of the lack of top quality pictures
is no longer possible to furnish both thetres
with programs of outstanding enterlinment,"
Dickinson said. "Rather than
ffer lower quaLty pictures to the public it
as decided to close the local Glen Theatre."
QUINCY, ILL.—The Glen Theatre here,
nit of Dickinson Operating Co. circuit of
lission, Kas., which had been closed since
une 10 due to a shortage of top quality
ictures, was damaged by fire June 15. Comlete
details as to the extent of the damage
ere not immediately available. The Dickison
circuit also operates the Belasco Thetre
here.
INDIANAPOLIS
T ouis Andriakos, owner of the neighborhood
Belmont, has sued U-I for $1,450, claiming
he refunded $400 to patrons after the
exchange sent him a CinemaScope copy of
"Sign of the Pagan." Andriakos alleged the
film company knew he was equipped for
standard projection only .
Lamarr,
manager of the Pendleton Pike Drive-In,
said fire did an estimated $50,000 damage to
concession stands . Allied Theatre
Owners of Indiana board passed a resolution
commending Trueman Rembusch for his work
as co-chairman of the Committee Against
Toll TV at the monthly meeting here last
week.
.
Bruce Kixmiller, Bicknell exhibitor, will
close the Colonial there Sunday (26i and
will leave July 1 for a tour of Europe. He
plans to visit exhibitors and dLscuss film
regulations while abroad Mendelssohn
has obtained "The Naked Amazon"
rights in the territory . . Dal Schuder,
.
manager of the Circle, has scheduled a 15-
hour operation, from 9 a.m. to 12 midnight,
for "Davy Crockett, King of the Wild Frontier,"
opening Thursday.
Rex Carr, operator of the Ritz, is fishing
at the northern lakes, while his wife Lucille
runs the house this week. Lyle Cole, formerly
manager of the Strand at Muncie, has succeeded
the late Burrell J. Byrd as Ritz
manager
, has completed extensive
improvements, including a new big screen, a
pagoda accommodating 15 people, and new
restrooms at the Cascade Drive-In, Bloomington.
It also has put in new widescreens
at the Sky-Drome, Muncie and Terre Haute
drive-ins ... A Hollywood crew headed by
Ralph Staub will be here Thursday to film
the Variety Club's charities for "Heart of
Show Business."
Earl Cunningham, south side exhibitor, has
announced plans for a new shopping center
Craig, former Columbia manager
now living in Florida, and Otto Ebert, RKO
manager at Detroit who advanced from the
local office, were among Filmrow visitors this
week . . . The sick list includes Earl Payne,
Swltow circuit, Louisville; Ed Blgley, UA
manager, and Lou Siebert, AA salesman
. . .
Bill Carroll, ATOI secretary, reports receipt
. . Harris Dudelson, Buena Vista
of a letter from the Ligonier Chamber of
Commerce asking how to keep a theatre in
the town .
manager, was here.
More than 50O teenagers who had just seen
the film, "The Blackboard Jungle," formed
a crowd in front of the Uptown Theatre here
recently, and Grey Kilbourne, manager of
the theatre, called for police aid when the
youngsters threatened to get out of hand.
No violence was reported, but three fastmoving
police .squads broke up the mob. One
police sergeant attributed the discordant
noise and unrest to the nature of the picture
which the children had just seen.
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"Everything for the Theatre"
Operating under a policy that saves you $ $ $
Did Electric Theatre
]llosed in Lamed. Kas.
LARNED. KAS.—The historic Electric
heatre, which was opened 43 years ago by
ohn Schnack, has been sold by Ted Irwin
) H. L. Reed and Don Burnett and closed
hursday (16 1 for the summer. Reed and
urnett operate the State Theatre and the
arned Drive-In.
Irwin started in theatre work 23 years ago
t the Plaza in Great Bend and wa.s associated
ith the Commonwealth circuit from 1932
ntil 1953 except for 1939 and 1940, when he
as with an independent circuit at Lyons.
ie bought the Electric in January of 1953
nd has operated it since. While with Comlonwealth
he managed theatres at Great
end, Hoisington, Herington and at CarroU-
)n. Mo.
For several months he has been employed
3 acting director of recreation at the Lamed
tate Hospital, which work he will continue.
'
A BARGAIN!! •
PAIR OF NEARLY NEW
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These lamps were taken in trade for a situation that required
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WICHITA 1, KANSAS
Selling Only the Recognized Best.
OXOFFICE :
: June
25, 1955
43

. . . Kling
. . Marvin
. .
. . The
; June
lilts
;i:e
a:
CHICAGO
Oeveral local theatres, which have been
closed for a time, are being reopened.
The Palace, formerly known as the White
Palace, was redecorated and reopened by
Sinuel Roberts, former owner. Valos reopened
the Batavia at Batavia, and the Calo
is set to start operations July 1 for G&G
Enterprises, headed by Raymond Geraci and
Harold Goldsmith. The Chelten is going
from parttime to fulltime. and the Arcadia
at St. Charles is converting to summer stock
for the season.
The National Theatre has brightened the
corner at South State and Harrison with a
new front and sign ... In line with the upward
trend in business, Sam Levinsohn, head
of Chicago Used Chair Mart, left for Latonia,
Ky., to reseat the Kentucky Theatre. He also
started installation of 500 chairs in the remodeled
Boice at Warsaw, Ind. The theatre
formerly was the town's opera house.
For the first time in IFE history, four of
its attractions will be playing in the Loop
at the same time. "Outlaw Girl" and "The
Wayward Wife" will remain at the Loop
for the next two or three weeks; "Two Young
for Love" has its world premiere at the
Ziegfeld June 24, and after a month of
"Green Magic" the World Playhouse will
open with a return engagement of "Aida."
The film originally opened at the World and
ran three months. "Times Gone By" is
being revived at the Follies.
Charles Boasberg, head of DCA Pictures,
was in town to set subsequent runs on "Long
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Jolm Silver." Ine film is scheduled to open
first run at the Monroe about July 1.
Another DCA production, "The Stranger's
Hand," opened at the Esquire June 24 . . .
Tlie Surf, which just completed a four-week
run of "Animal Farm," opened with a reissue,
"Wuthering Heights," June 24. Max
Roth of Capitol Films is the distributor in
this
area.
H&E Balaban is taking over the Astor,
Syracuse, N. Y. . . . Marilyn Levin, secretary
to Joe Fuelner of H&E Balaban, has been
home ill for the last couple of weeks .
Alliance Amusement Co. has appointed new
managers for its outdoor theatres near
Anderson, Ind. Robert Trublood is at the
South Anderson Drive-In, while F. J. Stanton
took over at the North Anderson.
Alliance is busy putting its Frankfurt, Ind.,
drive-in back into shape. A big rainstorm
last week did enough damage to make operation
impossible . . . Lloyd Smith, who had
been with the Mars in Marseilles, 111., for
several years, died from a heart attack last
Saturday morning.
Now that the new cashier's cage at the
Woods Theatre has been installed, an early
completion date for the overall remodeling
project looks promising . Ginsberg
is assuming active management of the Austin
during the summer. He has been associated
with the theatre off and on while taking
a law course at DePaul University . . . Starting
July 1, the Cinema will temporarily
change its policy of showing English-made
films. "Daddy Long Legs" will begin a run
of American pictures.
. . .
A 48-foot cutout of Marilyn Monroe was
unveiled in the Oriental lobby for the June
23 opening of "The Seven Year Itch"
The Women's auxiliary of tlie Variety Club
of Ill.nois raised $5,000 for an addition to
LaRabida Sanitarium. Mrs. Joseph Berenson,
president, presented the check.
.
Tom Dowd, Ziegfeld manager, took his
family to New York for a two-week vacation.
Prior to coming here a couple of years ago,
the Dowds lived in New England
than a million dollars worth of
. .
TV
More
film
shows were previewed by 350 potential sponsors
and advertising agency representatives
this week at WGN-TV's fourth annual film
festival.
Spiro J. Papas, head of Atomatlc Vending
Corp. here, has been appointed general convention
chairman for the 1955 popcorn and
concession industries convention and exhibition
November 6-9 at the Morrison Hotel
Film Productions is offering a new
service by showing clients how on-the-spot
films are produced. Planned lectures, in
addition to having clients participate in the
actual process of filmmaking, are given by
Lee Foley.
. . . Leland
Frank L. Heuser, a member of projectionists
Local 110, was buried June 17
Hayward Is making the radio-TV-press
rounds in behalf of "Mr. Roberts." Allison
Hayes is going through the same routine
for "Chicago Syndicate," which opens at the
Roosevelt June 29.
Tom Courtney, Clark Theatre manager, returned
from a vacation in Arkansas. Georgia
Pierce, cashier, left for her annual holiday.
P
Bruce Tr;nz, Clark business manager,
moving his family into a home he purchase
in Highland Park . successful opening] i
of "Cinerama Holiday" at Eitel's Palace wasfri (
highlighted by a talk made by Louis De-fl'
Rochemont during intermission. People had!|
to be turned away from the boxoffice forfcHK*
"This Is Cinerama" closing night.
Charles Bickford paid his friends a visit
before going on to Washington, D. C. . . ,
Latest additions to the Allied of Illinois
membership roster are the Wanee Theatre
and Wanee Drive-In, Kewanee, 111.; the Calo,
Chicago: the Palace and Avon in Peoria.
Ailed Theatres of Illinois set June 29 for
the organization's 25th annual meeting and
"Ik
iie
election of officers and directors. The event ^ '^
will be a luncheon at the Blackstone Hotel '
. . . Irving Joseph, general sales manager for '"
'
Modern Film Distributors, spent about a week
in his office here before starting a rather! ""'"'
extended trip in Cleveland, Cincinnati,"
jiij we
Buffalo and New York, He announced that
Fearless Films of Canada has been appointedsole
Canadian distributor for "Street Corner'
...
and "Because of Eve."
Jimmy Frisina Makes Bid
For Illinois Golf Title
CHAMPAIGN, ILL.—Jimmy Frisina,
buyer
for the Frisina Amusement Co., Springfield,
as the defending Illinois amateur golf
champion, was shooting for an unprecedented
fourth Illinois state amateur golf title when
the 20th annual tournament opened on thd
•0 P
lal
0. »«
[fceivii
ItilSP
ipled M
iiajo-1
University of Illinois course Wednesday (22).
mted At
The qualifying rounds of 36 holes
.1, ...
was c!t-TI
staged over the same course June 20, 21 with"'"*'
a field of 192 seeking the chance to win
Jimmy's crown. The low 63 qualifiers then igliBt
joined Frisina in the match competition to ifcisot
be clim.axed by a 36-hole championship final
June 25. Frisina, 44 years old, won the title
in 1942, 1947 and last year, when he eliminated
the runnerup Buzzy Wohl of Chicago by
10 and 8.
St. Louis Aldermen Take Up
Discrimination Measure
ST. LOUIS—The legislative committee of
the board of aldermen met Tuesday (21) to*
act on a bill that would bar discrimination
because of race, color or creed by hotels,
restaurants and other places of public accommodation.
R-oponents and opponents of
the measure were heard June 17 at a hearing
conducted by the committee in the city
hall. Spokesmen for various religious, racial
and civic groups appeared in support of the
measure. Organizations opposing the measure
were the Hotel Ass'n of St. Louis, St. Louis
Tavern Owners, Bowling Proprietors Ass'n,
National Citizens' Protective Ass'n and St.
Louis Restaurant Ass'n. Similar legislation:
has failed to pass at prior sessions of the
board of aldermen.
i
Closes House for Summer
MOWEAQUA, ILL.—The Missouri Theatre,
also known as the Lyric, 230-seater, which
had been running only three days a week
for some time, will be closed for the summer
Sunday (26i by Verne Coffman, owner
s^OI,
in
mm
iimnce
Tnel
!;er
iRe
jrf—Anil
te,itt
Elkville Hope Shuttered
ELKVILLE. ILL.—The Hope Theatre, 350-
seater, owned and operated by Luther Mc-
"Mhi
Murray, has been closed.
It
asdisaj
! Fflitii
K llOUi
NijH (I
firtiine
H 01
kdia:
nskat
toe Ml
44
BOXOFFICE
:
25, 1955

, the
—
—
— ——
Rep)
—
.
1
Lady and Tramp Scores Big 340
n Opening at Chicago State Lake
CHICAGO— "Lady and the Tramp," new-
)nier at the State Lake, and "Cinerama
uliday." which had a spectacular opening at
itrl's Palace, made big boxoffice news.
clults and children alike flocked to the
:itr Lake starting with the first morning
iiiw. and "Cinerama Holiday" at the Palace
receiving the same enthusiastic response
lat its predecessor, "This Is Cinerama," did.
Iso making a good showing as newcomers
ere "Innocents In Paris" at the Monroe,
id "Las Vegas Shakedown" billed with "Case
the Red Monkey" at the McVickers, and
'all Man Riding" with "The Eternal Sea"
Roosevelt. Grosses at the Chicago
heatre, where "The Sea Chase" was in its
cond week, held to above average. Also
)ing well in its second week was "Interipted
Melody" at the United Artists.
I
(Averoge Is 100)
irnegie Camille (MGM) 1 80
iicago The Seo Chase (WB), plus stage revue,
2nd wk 220
tel's Palace—Cineromo Holiday (Cinerama) ... 335
quire—Tight Spot (Col) 195
ond— Escape to Burma (RKO); Roge ot Dawn
(RKO), 2nd wk 180
>op—The Wayward Wife (IFE); Outlaw Girl
(IFE), 2nd wk 210
cVickers Las Vegos Shakedown (AA); Case of
the Red Monkey (AA)
onroe Innocents in Poris (GBD)
1 90
190
lental Soldier of Fortune (20th-Fox), 3rd wk..l85
ate Lake Lady and the Tromp (Buena Vista). .340
josevelt— Toll Man Riding iW/B); The Eternal
Seo
irf—Animal Farm (DCA), 4th wk
195
1 80
Tited Artists Interrupted Melody (MGM), 2nd
wk 195
oods The Blackboard Jungle (MGM), 7th wk. .215
Ployhouse Green Magic (IFE), 4th wk 180
orld
igh Ratings to Art
ilms at Kansas City
KANSAS CITY—Ii was an art theatre
eek here so far as business was concerned,
he Alec Guinness picture, "To Paris With
ove" which opened at the Vogue, grossed
lore than three times the average business,
atrons were turned away at weekend per-
>rmances. Holdovers at the Glen and the
imo were also holding up well.
"The Blackboard Jungle" was still doing
etter than average in its fourth week at
le Roxy. "The Far Horizons," a newcomer,
as disappointing at the Paramount. "Soldier
f Fortune" was fairly strong at the four
ox houses but "Daddy Long Legs" was on
s last legs at the Orpheum.
.
len—Rome 11 O'clock (Times), 2nd wk 160
rro—Camille (MGM), reissue, 2nd wk 185
diand Love Me or Leave Me (MGM); New
Orleans Uncensored (Col), 2nd wk 100
issouri City Across the River (U-l), Girls in the
Night (U-l), reissues 80
pheum Daddy Long Legs (20th-Fox), 4th w
iramount The For Horizons (Para)
100
.100
Dxy The Blackboard Jungle (MGM), 4th w .125
Soldii
wer, Uptown, Fairway ond Granada
Fortune (20th-Fox), also I Cover the Unden
(Rep) at Tower and Granada
igue—To Paris With Love (Continental)..
jeven Year Itch' Opens
1 Indianapolis With 150
INDIANAPOLIS—Business was moderately
risk at fii'st run theatres here on the
;rength of several strong new attractions.
rhe Seven Year Itch" at the Indiana was
ne boxoffice standout. While "Love Me or
eave Me" at Loew's opened below expectaons,
it has been building and will hold along
ith "The Seven Year Itch." "This Island
:arth" is doing well at the Circle.
BOXOFFICE June 25, 1955
Indiona—The Seven Ycor Itch (20th-Fox) 150
Keith's— Long John Silver (DCA); Air Strike (LP). 80
Loew's—Love Me or Leave Me (MGM) 100
High Percentage Called
Foe of Showmanship
MINNEAPOLIS— High rentals charged by
the film comp.uiies, not TV or other causes,
are blamed by Benjamin Berger, North Central
Allied president, for "killing off" the
small theatres. In a report on the progress
of the Allied States Emergency Defense Committee's
fight for film rental relief, Berger
reiterated his view that the small theatre
wouldn't be "vanishing" if the individual exhibitor
enjoyed his previous incentive to resort
to showmanship in selling his attractions.
"The 50 per cent demands have stopped a
number of theatres from buying pictures and
the theatreowner who does purchase the 50
per cent pictures is not spending any extra
advertising money," Berger points out. "Consequently,
the exhibitor harms the entire
industry as well as himself.
"It's anybody's guess as to what will come
out of the emergency defense committee's
efforts. We hope the film companies will
realize the wisdom of abandoning their mustpercentage
policies in the small situations."
Estate of Samuel Abend
Is Valued at $237,440
KANSAS CITY—A trust fund for the
benefit of his daughter, Mrs. Abbott J. Sher,
was established in the will of Samuel Abend,
59, vice-president of Exhibitors Film Delivery,
who died November 27.
Inventory and appraisement filed Wednesday
(221 in probate court disclosed that
Abend left an estate valued at $237,440. In
addition to bequests to relatives totaling $10,-
000, Abend left $1,000 to the Jewish Memorial
Hospital Ass'n. Residue of the estate goes
to the trust for Mrs. Sher. Stock holdings
listed in the inventory included 1,410 shares
of common stock in the delivery company
valued at $80,370. Abend held a one-third
interest in the operating partnership of the
Vogue Theatre at Lee's Summit, a one-half
interest in the Jayhawk and the Home theatres
in Kansas City, Kas.
Family of 12 Gets in Show
For Buck; Free Popcorn
TARKIO, MO.—Virgil Harbison, who operates
the Tarkio Theatre here as well as the
Paramount in Rockport, says he has never
worked as hard at show business as in the
past few months—but it is beginning to pay
off. A cooperative plan with 35 local merchants,
issuing bonus script on Wednesday
and Thursday nights, is pulling patronage.
So is his family night plan for both Friday
and Saturday nights.
The whole family can come to the show for
$1, and receive two boxes of popcorn to
boot! One man brought himself, his wife
and his ten daughters last Saturday night.
He said they had not been to a show for
several years because it usually cost too much.
Harbison felt like a philanthropist.
RESEARCH BUREAU
for
AAODERN THEATRE PLANNERS
ENROLLVENT FORM FOR FREE INFORMATION
The MODERN THEATRE
PLANNING mSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen:
Please enroll us in your RESEARCH BUREAU
to receive information regularly, as released, on
the following subjects for Theatre Planning:
n AcousticB
n Air Conditioning
Architectural Service
D "Black" Lighting
G Building Material
n Carpets
n Coin Machines
n Complete Remodeling
n Decorating
IZI Drink Dispensers
D Drive-In Equipment
D Other Subjects .
Theatre
Seating Capacity...
Address
City
State
Signed .
n Lighting Fixtures
n Plumbing Fixtures
n Projectors
n Projection Lamps
n Seating
Signs and Marquees
Sound Equipment
D Television
n Theatre Fronts
n Vending Equipment
Postage-poid reply cords for your further convenience
in obtaining information ore provided in The MODERN
THEATRE Section, published with the fint Issue of
each month.
45

I want
Your help can mean the difference between
the "Yes" or the "No" that answers this
child's frightened question. For the girl's
father has Cancer.
Cancer plays no favorites. It strikes
young as well as old. rich and poor, strong
and weak. It lays its black finger on 1 out
of every 4 Americans. But this terrible
scourge can be conquered.
It ivill be conquered. // you help.
The American Cancer Society— through
a legion of doctors, technicians, scientists,
volunteers— wages endless war on our most
dreaded disease. And every year some
75,000 men, women and children win their
own personal victory in the fight back to
health.
But too many are lost. Too many seek
care too late. To fight this healing war
takes money — money for education, research,
drugs, equipment.
Will you help conquer Cancer? By a
check — to help others. By an annual
checkup — to help yourself. What you give
today may mean the difference between
"Yes" and "No" for yourself— or someone
dear to you — in the days to come.
American
Cancer Society
GENTLEMEN:
to help conquer Cancer.
D Please send me free information about Cancer.
n Enclosed is my contribution of $ to the
Cancer Crusade.
_2one
State_
(MAIL TO: CANCER, c, your town's Postmaster)
46
BOXOFTICE

: ink
: ide
greeted
—
7,500 Lines of Newspaper Space
;
Savannah Bishop Bans
47
'XOFFICE June 25, 1955 : :
iiinbad' to Catholics Given to 'Davy Crockett' in Miami
SAVANNAH—The Bulletin, official news-
|H i of the diocese of Savannah and Atiii,
MIAMI—Florida Stale Theatres hit the
in H recent issue, took a double-barrel publicity jackpot with its recent handling of
I I at "Son of Sinbad" and Howard Hughes. Fess Parker's personal appearance in this
K paper featured a front page editorial area. In a schedule that had been carefully
lid 'Movie Morality Sinks" and a front planned and timed in detail for two weeks
before the actor's arrival, there were stories,
tir boxed article instructed people of the
i.tholic faith not to see the picture.
pictures and column breaks, including the
The me.ssage of Francis E. Hyland, auxilily
front page of the Miami Herald twice and the
bishop, stated:
Miami Daily News once. Over 7,500 lines of
'My dear people: Youi- attention is called free space resulted.
the fact that the Howard Hughes-RKO A motorcade of Hud.son cars (Disneyland
jtion picture entitled 'Son of Sinbad' has TV sponsors I Parker at the airport.
en condemned by the National Legion of Both newspapers covered the arrival, reporting
cency. Because of the condemnation by
the star mobbed by fans. Red carpet was
e league, to the standards of which we all laid by both city and FST officials.
bscribe by our annual pledge, and because Starting Friday morning, in a tightly arranged
program, Parker was interviewed by
the very nature of the film it-self which
Fess Parker makes a talk at the luncheon
given in his honor by Florida State
uld easily render it an occasion of serious Milt Sosin of the News, the piece appearing
1, all our Catholic people, without excepm
whatsoever, are hereby forbidden to view and bold headhne: "DAVE-E-E."
on the noon edition's front page with picture
Theatres in Miami recently during his
e picture entitled 'Son of Sinbad.' "
one-day whirlwind tour of that city.
Radio interviews on two stations followed,
Seated at Parker's left are Bob Hanna,
rhe editorial written by the Rev. John D. one taped and used on Saturday morning and
who emceed the luncheon, and Harry
omey pulled no punches. It began:
promoted in an ad on the Herald's radio
Botwick, FST district manager.
'Yes, he has done it again. Howard Hughes page.
d his RKO Studios have given us 'Son of Motorcade then proceeded to Variety Children's
given a copy of the Crockett recording, a
abad,' condemned by the Legion of Dency.
Hospital, where Parker visited the Davy hat, and a special menu card, listing
Not content with 'The Outlaw' and wards, distributing Crockett comic books and humorously items of food that tied in with
he French Line' in his effort to portray the other gifts. Later he followed in the footsteps
of many show business greats by plant-
All those at the luncheon were photo-
the Crockett era.
ssions of the flesh in all their sensuality,
ighes has given us 'Sinbad,' which the ing a tree on the hospital grounds.
graphed with Parker, and 8xl0s were provided
gion says 'is a challenge to decent standis
Next stop was the Miami Herald's city free of charge. TV newsreel and taped inter-
of theatrical entertainment and as an room, where the reporters, their wives and views followed the luncheon.
citement to juvenile' delinquency, it is children, were waiting to shake hands. Fess At 3 p.m. the entourage went to Bayfront
jecially dangerous to the moral welfare of gave interviews for two .separate stories, which Park Bandshell, and here more than 2,000
uth.' "
appeared the following day.
children awaited their hero. The event had
rhe editorial took to task the producers and A luncheon for the star was given at the been well publicized in advance. Autographed
oted the Legion of Decency in asserting Columbus Hotel, and mayors of some 15 photographs of Parker, compliments of the
at "it is well known that producers, as a south Florida communities attended, along Parisian Dress Shop of this city, purchased
itter of deliberate policy, have been conicting
with radio, press and TV people. The room as a promotion item, were given to all.
for a considerable amount of literary was appropriately decorated with Davy The picture, "Davy Crockett, King of the
iterial which is gravely offensive to the Crockett signs, stills, a huge bearskin, and a Wild Frontier," opened June 10 at the Paramount,
>ral law."
rhe editorial concluded with an appeal to
collection of oldtime rifles. Everyone was
Sheridan and Coral theatres.
eatres, "Local theatre owners would do
II to ponder the question: Do we want our Armed Bandits Hold Up
eatres to continue as places of legitimate
Drive-In mmunity at Tampa.
'Davy' Returns to Tenn.
entertainment, or do we Fla.
want
sm to become movie burlesque houses where TAMPA. FLA.—Two armed bandits held
cent people fear to tread?"
up the Twentieth Century Drive-In, then
With Score oi 200%
Copies of the ten-page newspaper were fired a bullet into the front of a car of a MEMPHIS — "Davy Crockett," Walt Disney's
liled to theatres throughout the state. theatre customer who gave chase for several film, did twice average business at the Malco
blocks. Owners of the theatre. J. M. Poindexter
and Carl H. Moseley, could not im-
attendance parade. "Love Me or Leave Me"
during the first week to lead the first run
mediately determine how
ndrew
much cash was continued for a third week at Loew's State
J. Hook. 78. Dies;
taken, but placed the amount at less than with 125 per cent.
rather of Roth Hook
$100. Business had been better than usual
(Average Is 100)
EUTAW, ALA.—Burial services were held that night, but shortly before the holdup the Malco Dovy Crockett- (Buena Vista) 200
Paloce
Georgetown, Ky., for Andrew Jackson greater part of the
The Good Die Young (U-l) 100
night's proceeds had State Love Me or Leave Me (MGM), 3rd wk...l25
Hik, 78, who died at his home here after been removed and placed in a safe. Two Strand Ttiot Lady ,20th-Fox) 100
Warner—Toll
Aung illness. Hook was the father of Roth young airmen at MacDill
Man Riding iWB) 95
Field were arrested
and have confessed to the robbery.
of Eutaw, operator of the Hook Thef
circuit.
Leaves Theatre Post
H.Kik was a native of Georgetown, but had Hampton. S. C . Estill Sold SUMMERVILLE, S. C—Albert H. Peters
his home here since 1914. In addition
HAMPTON, S. C—The Estill Theatre here has resigned the managership of the Summerville
i the son, his wife survives.
has been purchased by Dr. J. A. Hayne and
Theatre to accept the position of
T. G. Stanley, owners of the Palmetto Theatre.
office manager for a local building materials
?i]'ures Ticket Seller
Abe Goethe jr., manager of the Palmetto, manufacturer. He is being succeeded by John
also will manage the Estill. The theatre was T. Nickalson, who also owns a theatre at
PENSACOLA, FLA.—Fred S. Brown, 17, reopened by the new owners after complete Rockwell, N. C.
ket seller at the booth at the Palm renovation and installation of a widescreen.
ive-In Tlieatre. received a nasty cut on
> head when a man struck him with a
Takes Over Milton, Fla., Airer
Installs CinemaScope
MILTON, FLA.—The Joy Drive-In, which
er bottle and robbed him of more than
)0. The thief entered the booth and struck LAKE BUTLER, FLA.—CinemaScope is has been closed for some time, is being opened
im behind before Brown could call for now in service at the Lake Theatre, according under the management of Harold Authenreith.
Ip.
to Harry Dale, manager.
SE

. . Owner
. .
MEMPHIS
n drian L. White has purchased the Rand
Theatre, Pocahontas, from S. M. Callicott.
The new owner will book and buy in
Memphis . Alfred Bishop is installing
a widescreen in his Houlka Theatre,
Houlka, Miss. Other remodeling is also being
done. The theatre was closed temporarily
COMPLETE LINE
THEATRE EQUIPMENT and
CONCESSION SUPPLIES
TRI-STATE THEATRE SUPPLY
320 So. Second Si. Memphis, Tenn.
during the work . . . William Littlejohn has
discontinued operation of Lynn Drive-In,
Sam T. Burney, owner,
Counce, Tenn. . . .
has closed New Theatre, Benton, Ark.
A new 500-car drive-in, the Midway, has
been completed and opened at Fulton, Ky.,
by D. B. Stout. Formal opening was Tuesday
(21). He will book and buy in Memphis .
L. B. Bays has closed Pix Theatre, Grenada,
G. C. Hale, service engineer for
Miss. . . .
National Theatre Supply, is on a vacation
trip to Texas . . . C. E. Matthews, NTS salesman,
is vacationing . . . R. L. "Bob" Bostick.
NTS -southern manager, is attending a meeting
at French Lick, Ind. . . . C. V. Jones,
Rowley United Theatres of Dallas, was a
Memphis visitor.
R. B. Gooch jr., Ritz, Selmer; Louise Mask,
Luez, Bolivar; Amelia Ellis, Mason, Mason;
W. F. Ruffin jr., Ruffin Amusements Co.,
Covington; Mrs. M. M. West, Center, Centerville;
W, Y. Carlton, Dixie, Gleason, and Guy
B. Am^s, Princess, Lexington, were among
west Tennessee exhibitors visiting in
Memphis.
From Arkansas came J. T. James, James,
Cotton Plant; William Elias, Murr, Osceola;
J. D. Shephard jr.. Cozy, Hazen; Victor Webber,
Center, Kensett, and Mr. and Mrs. Roy
Cochran. Ju-Roy Theatre and Scenic Drivein,
North Little Rock . . . A. N. Rossie, New
Roxy, Clarksdale, and Jesse Moore, Ritz,
Crenshaw, were in from Mississippi.
C. Z. Pierce Air Conditions
KISSIMMEE, FLA.—C. Z. Pierce, manager
of the Arcade, has air conditioned the theatre,
and for the summer will operate on a
new schedule, with a change in price. Only
on Saturday and Sunday will there be a
matinee; weekdays the show starts at 6 p.m.
and the boxoffice closes at 9:45 p.m. Admission,
tax included, is adults 50 cents and
children under 12, 25 cents.
Hugh Thomas jr. Named
SARASOTA, FLA.—Hugh Thomas jr..
owner of the Siesta Drive-In and former
owner of the Ti-ail Drive-In, has been elected
to the board of directors of Makelim Pictures
of Hollywood. Thomas, who built both
local drive-ins. will be executive vice-president
of the company and will be in charge
of sales and distribution, both foreign and
domestic.
Alabama House Sold
BRANTLEY, ALA.—The Ritz Theatre,
which has been owned and operated by A. L.
Morgan, has been sold to J. B. Bailey. The
new owner does not plan any changes in
the operating policy.
Hold County Beauty Contest
SCOTTSBORO, ALA.—Mrs. Geneva Killian
was named Mrs. Jackson County in a
beauty contest sponsored by the Ritz Theatre
and local merchants. Forty-two contestants
sought the honor, and the winner
received a six-day, expense-paid trip to
Florida.
Air Condition at Selma, Ala.
SELMA. ALA.—Installation of a Carrier
air conditioning system has been completed
at the Walton Theatre, a Wilby-Kincey
operation.
DAVY IN HOME STATE—Fess Parker,
star in "Davy Crockett, King of the Wild
Frontier," was guest at a luncheon in
the Hermitage Hotel in Nashville recently
hosted by the Crescent Amusement
Co. for the press, radio and TV writers
throughout Tennessee. Brett Massey, son
of Fred H. Massey of Theatre Seat Service
Co., of Nashville and owner of several
theatres in Cullman, Ala., insisted
that Davy (Fess Parker) accept his Davy
Crockett gun. Photo shows young Massey,
J. V. Blevins of Blevins Popcorn Co. and
Parker.
C. F. Stuckey Is Manager
Of Lakeland, Fla., Lake
LAKELAND. FLA.—C. F. Stuckey has beer
named manager of the Lake Theatre, accori
ing to Ed Smith, city manager for Florida
State Theatres. Stuckey moves into the Lakf
house from the Polk Theatre, where for thf
last year he has served as assistant manager
He is being succeeded at the Polk by Oscai
Cannington.
Cannington has been connected with th«
Florida State operations at Tampa, and comei
to Lakeland after a four-year leave of ab'
sence during which he served in the Navy.
r
SPECIAL^^SO
TRAILERS
FILMACK
We Can Please You
Send Us Youi
Next Order.
^'HAYES ;:!;!!'^^* r'l
MONARCH
Theatre Supply, Inc
492 So. Second St.
Memphis, Tenn.
i
I
48
BOXOFFICE : : June 25, 1951 iOFTiCE

L,
NEW Ballantyne
Double Cone
The new double cone speaker brings a new standard to
drive-in sound. Lower spc-aker resonance gives greatly
improved reproduction to more nearly equal the quality
of much larger speakers. A great new development in
design allows you to change outer cones in seconds, by
merely dropping a new one in place without spc

. . Jack
. . Joan,
. . Mrs.
'
ATLANTA
Ceen along Filmrow were John Miller, 78
Drive-In, Jasper, Ala: W. M. Snelson,
Co-At-Co, Toccoa, Ga.; Alton Odum, Harlem
Theatre, Thomaston: J. W. Peck, Pex, Sparta;
Mrs. Margaret Story, Knox, Warrenton;
Eddie Watson, Strand, Montevallo, Ala,;
Norris L. Stephens, booking agent. Savannah;
R. L. Parham, 231 Drive-In, Hiintsville,
Ala.; Don Wenger, Pekin, Montgomery; J. E.
Ldl B0016 OfflCf
Experience — Industiy — Integrity
ALBERT E. ROOK, Owner
160 Walton St. n.w. ^^^ stRVJSS^TS
tel. alpine 8J14 stwecjjSloilo'^-
P.O. box 1422 tt^^**^
atlanta, ga. 'jTi^s^
-ret*
SPECIAL TRAILERS
Quality and Seryice
rving theatres in the South for 31 yoart.
12 cents per word
Lowest cost anywhere
STRICKLAND FILM CO.
220 Pharr. Rood, N. E. Atlanta
FLOOR SAMPLES SACRIFICED
ONLY ONE OF EACH
1 Echols Snocone
1 Snokonette Meh
$125.00—$ 95.00
135.00— 110.00
Mch Reg.
1 Echols oil electric
1 Polar Pete (Recond.)
300.00— 250.00
495.00— 150.00
ATLANTA POPCORN SUPPLY
146 Walton, N.W. Atlanta, Ga.
Martin, Grand, Montezuma; Oscar and Tommie
Lam, Rome.
Mrs. Betty Lane of UA was vacationing
with her husband, who is a Tech student,
at Reidsville, Ga . the daughter of
C. D. Fouchon, UA office manager, was
married to Jerry Hulme. The newlyweds
are honeymooning at Fontana Dam, N. C.
Joy Houck, Dallas; Francis White,
. . .
Charlotte, and Babe Cohen, New Orleans,
were expected at the local Howco office this
Newt Smith and Ernestine Petrie
week . . .
Miss Petrie
of Howco are vacationing . . .
was on a two-week tour to Mexico.
Al Rook, booking agent, left on a vacation
to the Plantation keys in Florida . . . John
Davidson, salesman, quit Warner Bros, on
the 18th to take up new duties as salesman
for WAGA-TV . Frost, UA salesman,
and wife were hosts to the attendants at his
sister Sally's wedding, Friday (17) . . . Marie
Pmkston, WOMPI board member and booker
at Republic, underwent surgery at Crawford-
Long Hospital . Nell Middleton,
WOMPI national treasurer and secretary at
MGM, was recovered enough to leave the
hospital.
Lou Burnett, booker, United Artists, left on
a California vacation. While in Los Angeles,
she will meet with Filmrow girls there to
form another WOMPI unit.
Change for $20 Bill Trick
Pulleci at Jacksonville
JACKSONVILLE, FLA.—A flimflam
artist
tricked the cashier at the Imperial Theatre
out of $10, using a very old trick to get the
money. John Thomas, theatre manager, said
a man approached the cage and asked the
cashier to change a $20 bill. She gave him
two fives and ten one-dollar bills. The man
then handed back some bills and asked her
to give him two ten-dollar bills instead of
the ones and the fives. The girl did as requested,
thinking the bills handed her were
the ones she had just given him. She discovered
her mistake after he disappeared.
CINEMASCOPE CARBONS WIDE SCREEN
CONCESSION EQUIPMENT
& SUPPLIES
ASHCRAR ARC LAMPS
& RECTIFIERS
MOTIOGRAPH
"AAA" PROJECTORS
HEYWOOD-WAKEFIELD
THEATRE CHAIRS
MOTIOGRAPH SOUND SYSTEMS
£veryfhitig :
except film
OFFICE EQUIPMENT & SUPPLIES
'"nZrr STEREOPHONIC SOUND
DRAPERIES
LOBBY EQUIPMENT & SUPPLIES
ADLER & WAGNER
MARQUEE LEHERS
CRETORS POPCORN
MACHINES
IMPERIAL
MOTOR GENERATORS
SEALUXE DISPLAY
FRAMES
'^Z?^
SUPPLIES
^Mfil'kin theatre supply, inc
atlanta, 9a. • charlotte, n. c.
'
^
to a history of the motion picture industry (*'"'
Film History Related
By Oxford Paper
OXFORD, MISS.—The Oxford Eagle r^
cently devoted page one of its second section
in this city, ranging back over a period ofir""!
50 years to the time in 1905 when the firstf "
film was shown in a tent set up in the down-|
""""f
town area. in *
m
tl"
The first actual theatre, an airdrome, wasT
opened in 1908 by Frank L. Toole, who was
working for the telephone company before
starting the theatre. In 1914, Toole boughtj|l|;/)a(
the lot on which the Lyric theatrep rtnrn now
'
stands and erected a three-story building,
with offices on the second and third floors.
tlieFai
A 12x14 foot screen was used. R. X.
Williams, who still operates the theatre, took
over the Lyric in 1917 when he was 17 years
old. He was attending the University of
Mississippi at that time. In the years 1918-20
he booked stage shows from New York. Ad
mission to those was $1 per seat.
In 1918, motion picture admission prices
D.OT
went up to 10 and 25 cents, and in 1918
Williams installed a second projector to provide
for continuous
id s*
showing.
Tragedy struck at the Lyric in 1923, when
during the matinee the film broke and was
allowed to stay on the floor. At 5:30 p.m.
while getting ready for the evening show, the
operator dropped a hot carbon from one ol
the arc lamps into the nitrate film. The
theatre was burned to the ground
Six days after the fire, Williams rented
the Opera House and held shows there while
rebuilding the Lyric. Construction was
started in 1924, and on Jan. 1, 1925, the new
Lyric reopened.
In 1936, another theatre, the Ritz was
opened here, and in 1952 the Rebel Drive-In
was opened by the late J. F. Adams and his
son J. Roland Adams.
Remodel Tenn. House
COOKEVILLE, TENN.—The Princess The^
aire managed by Ray McCullough is undergoing
a major remodeling. The location
the ticket booth is being moved from the
side to the center of the lobby so that one
door will serve as an exit and the other as
an entrance. Also the front is being moved
forward to provide an additional 160 square
feet of floor space in the lobby.
Durham House Closed
DURHAM, N. C—High taxes, television
and product shortage were all credited as
the reasons for the recent closing of t^
local Rialto Theatre, a unit of the Norlh
Carolina Theatres' circuit which was opened
in 1917. Charles Lewis, manager of the
local Center, another North Carolina circuit
house, said he did not know what disposition
would be made of the property.
Two Managers Swap
GURDON, ARK.—W. L. White of Wilburton,
Okla., and Hugh Johnson of Gurdon, l||f||[j
both managers of K. Lee Williams theatres
have swapped positions. White, a veteran ol
15 years in the industry, will move herJ
to manage the Hoo-Hoo Theatre and JohnJUHy
son will move to Wilburton where he wlS
'
head the Latimer Theatre.
50
BOXOFFICE :
: June 25, 195!j|

. . French
,
,
'urglars Rob Cocoa Airer
econd Time in 6 Months
COCOA, FLA,—For the second time within
K month.s, burglars entered the office of the
Koa Drive-In on Merritt Island and made
f with approximately $400 in cash, plus a
lantity of merchandise.
Tlie money was taken from a safe which
IS broken open after being chiseled from
_; concrete foundation and then dragged
)wn a flight of stairs. The first robbery
!tted the thieves about $800. Harold Hockett
manager.
Videscreen to Ga. Airer
JESUP, GA.—A new widescreen and other
jiemaScope equipment have been installed
the Family Drive-In according to Manager
ene Blankenship. Assisting Blankenship
ith the installations were Charles Stricknd,
manager of the local Strand Theatre,
id his projectionist, Charles Martin.
peaks to Students
DAYTONA BEACH, FLA.—Cooperative
aining students, who work parttlme and atnd
school parttime, were hosts to their
aployers at the annual banquet held at
e Daytona Plaza Hotel, L. P. Goodyear,
anager of the EmpLi-e and a former student,
as one of the speakers.
MIAMI
n "reopening soon" sign on the marquee of
the Colony, the Lincoln Road house which
has been closed for months, brought a rash
of telephone calls to the main office of
Florida State Theatres. To pre.ss inquiries
District Manager Harry Botwick .said, "No
comment" . Harvey of the FST
Jacksonville office, has been in conferring
with Howard Pettengill on advertising and
promotion plans.
Woody Woodard, in from Atlanta, was enthusiastic
about the forthcoming showing of
"Mister Roberts" here. While here, he helped
set the campaign for the picture, due at the
Oylmpia, Beach and Gables late in June .
Wometco's new Trouper's Club officers are
Ashley Dawes, Martha Wolfe, Pat Isaacs, Lou
Brooks and Billie Wall. Board of directors
includes Ed Rainey, Ed Reed, Bernie Rosen
and Ruth Jones.
The Mayfair Art advertised "last two days"
for "To Paris With Love," but gave in to the
"unprecedented demand" of patrons and now
the picture is five weeks. Walter Klements
said in a box in his ad: "Never has any
program in the Mayfair received such audience
acclaim" , . . Contributions from 20
local citizens and businesses enriched Variety
Children's Hospital fund by more than $2,500
this week, according to Leo Adeeb, Committee
of 1,000 chairman. Donations included
one from Miami's mayor.
Carlyle Blackwell, 71, silent screen star and
longtime resident of this city, died at a local
ho.spital June 17. The former star, who retired
from the screen about 20 years ago, moved
here in 1946. He had been in poor health for
some time. He is survived by his wife Ann,
whom he married in 1948; a son and a daughter
by a previous marriage—Carlyle Jr., a
Hollywood photographer, and Carol Blackwell
Mlnh, also of Hollywood. Burial was to be in
Syracuse, N. Y., Blackwell's original home.
The actor rocketed to fame when he starred
with Mary Pickford in "Such a Little Queen"
in 1912. He eventually became known as
"Rcture-a-Day Blackwell," because of a number
of occasions when he did make a film In
one day.
CinemaScope Installed
COLUMBIANA, ALA.—Owner Eddie Watson
has installed Cinemascope equipment at
his Shelby Theatre according to Manager
Ross Ivey.
Gets Half Interest in House
FORT MYERS, FLA.—A half interest in
the Lee Theatre has been acquired by FYank
D. Rubel.
You'll sit pretty
with
GRIGGS "PUSH-BACK"
THEATRE CHAIRS BY RCA
Patrons make a B-line (B = Boxoffice)
for the "Push-Back"*
equipped theatre. They like the
"Push-Back" comfort and convenience.
Seated patrons simply
slide back as others enter or
leave. Don't forget . . . this means
easier, more frequent trips to
concessions, too.
Choose "Push-Back" standards
and upholstery in the smart
colors that match your house interior.
Mechanically speaking
. . . you'll find rugged features
like: retraction operation that
stays smooth . . . enclosures for
all moving parts . . . removable
backs and seats for thorough
cleaning and interchanging to
equalize wear.
Practical terms make it easy for
you to dig in right away on
those profits from an installation
of Griggs "Push-Back" Chairs
by RCA. Call us or stop in . . .
about the seats that show up in
receipts!
••Pus/.-sock-®
At Your RCA THEATRE SUPPLY DEALERS
)UTHEASTERN THEATRE EQUIP. CO. OF LA.
214 S. Liberty Street
New Orleans 13, Louisiana
)UTHEASTERN THEATRE EQUIP. CO. OF N. C.
SOUTHEASTERN THEATRE EQUIP. CO. OF GA.
201-3 Luckie Street, N.W.
Atlanta 1, Georgia
SOUTHEASTERN THEATRE EQUIP. CO. OF FLA.
MONARCH THEATRE SUPPLY, INC
OXOFFICE :
: June 25, 1955 51

HART
JOHN THOMPSON and R. W. Taylor of the
American Poultry &, Food Co. have
started construction of a new plant in
Gainesville. The building will be of concrete
BEATS
. By HARRY HART .
and brick and will measure 50x100 feet. The
company consists of R. W. Taylor, president;
Wilson Smith, vice-president: John Thompson,
secretary and treasurer. The firm puts out a
precooked frozen chicken for drive-ins and
many drive-in owner.s report that it is just
what they have been looking for.
John Thompson at Gainesville has improved
his Skyview Drive-In by putting up
reflectors to keep stray light from his screen.
He is putting In a new boxoffice, also.
L. M. Bramblett, manager of the EUijay
Theatre, Ellijay, is making five picture
changes a week, which seems necessary in
small towns.
The new 275-car Swan Drive-In at Blue
Ridge, Ga., is scheduled to open next weekend
and is owned by W. H. Tilley and Jack Jones,
who also operate the Rialto in Blue Ridge.
THE GREATEST DOUBLE BILL
NOW AVAILABLE FROM ASTOR!
Every
woman
goes
for
KIRK DOUGLAS as the
TUley was working on the drive-in during .g
the evening, assisted by projectionist Fornis
Queen. It is a very neat and attractive drivein,
with graveled ramps. Equipment was furnished
by National Theatre Supply and the
drive-in has a curved 40x72-foot screen. It
has a nice attraction board at the highway,
since the drive-in sits back from the highway
a short distance on a side road on a very
attractive site atop a knoll.
Jack Jones said that they would play first
run pictures in both situations.
John Payne of Dixie Theatres Supply m
Service Co. was calling on trade in nortH
Georgia and we had dinner together in Blue
Ridge. John reported business is very good,
C. B. Hayworth, former drive-in operator
of Pink Hill, N. C, who now resides in
Hialeah, Fla., predicts that by 1960 stage
shows, roadshow and stock companies wilHj
make the greatest comeback in theatre his-^j
tory. I believe he is right, as I see indications
of it starting now.
Vernon Pickett, manager of the McCaysville,
Ga.. and Copper Hill, Tenn., situations
reported that the Twin City Drive-In, the
Georgia Theatre and the Doradelle Theatref
were all in nice shape, but that the Georgia
Theatre was closed for the summer.
P. J. Henn of Henn Theatres in Murphyi
N. C, was in Atlanta. J. E. Cook, concessioij
purchaser, was around and we chatted aboul
conditions.
Ernest Smiley, Bryson City, N. C., who
manages the Gem Theatre and the Hilltop
Drive-In, was not in his office.
In Waynesville, Joe Massey of the Smoky
Mountain Drive-In was installing a coinoperated
drink machine. The Massey interests
purchased the drive-in from Henry
Miller a few days ago. It is equipped for
widescreen and Cinemascope.
"••••"
FOUR STARS
-Daily
News
THE NATION'S TOP
CRITICS ACCLAIM
"APICWRl /
WITH OUTS"'
*10P FIGHT FILM!"-NY TIMES EXCITING!"-T,meMag
Produced by STANLEY KRAMER
AN ASTOR EXCHANGE IN EVERY KEY CITY IN THE U. S.
ASTOR—164 Walton
St.—Atlanta
ASTOR—300 W. Third St.—Charlotte
HOWCO—»10 So. 2n(l St.— Memphis
/i
LIPPERT—150 So. Liberty St.—New Orleans
At Marshall, N. C, right in the middle of'
the mountains and in a real pretty valley
with a view that is almost breath-taking,
there was activity aplenty. H. W. Edwards
just finished buildmg a 226-car drive-in,
All equipment was sold by Harry Wayne,-
Wil-Kin Theatre Supply. Charlotte, who was
seeing that every article was on hand for,
the opening last Saturday (18). The drive-ll
has Motiograph Rainmaster speakers an(
AAA projectors for Cinemascope. It is the
only theatre in the town. The old uptowa
house is now a fm'niture store.
Paul Pless of the Dreamland Drive-In,
Asheville, N. C, has an amu.sement park with
miniature golf and other attractions, including
a concession stand, open in front of
the theatre all day.
Harry Wayne. Wil-Kin salesman, sold Jim
Massey of the Park, Waynesville, N. C, equipment
for Cinemascope.
Roy Gibbs, manager of the Plaza, Asheville,
N. C. was playing "Davy Crockett" to gaod,
crowds. He had terrific tieups with every
merchant in town. One of them mentioned
the theatre in radio and television time spots,
Assistant Manager Harrison Smith said this
was the best cooperation from merchants
they had ever had.
Returns to Manage House
VALDESE, N. C—Alvin "Shine" Glaze^
brook is once again managing the loca
Colonial Theatre. He replaces Kenneth Ben
field, who was transferred to Hickory to
manage the Colonial there.
?
\
52 BOXOFFICE June 25, 1955 SOfli

I
. . Jimmy
. . Marilyn
. . Exhibitors
. . Neva
. .
. .
JACKSONVILLE
enneth Barrett, real estate manager of
Florida State Theatres, and Mrs. Barrett
ft on a vacation tour in Canada and New
igland. They were to stop en route at Ft.
ocum. N. Y., in response to an Army intation
to attend rites during which a headlarters
building is to be named Barrett Hall
honor of Kenneth's late brother, Col.
yron K. Barrett ... Ed Stern, booker for
ometco Theatres in Miami, visited the Row
A beach party was enjoyed by members
lorida's FIRST Supply House
NEW ADDRESS .
206 MEMORIAL HIGHWAY
TAMPA, FLORIDA
NEW PHONE 8-5189
NEW CONVENIENT PARKING
for Our Customers
Visit us at our new building
of the MGM office staff at the Oasis. Ponte
Vedra.
A bonus party was given for the staff of
the Normandy Twin Outdoor Theatre by the
outgoing owners, Tropical Drive-In Corp.,
the day after Loew's Theatres assumed control
of the beautiful 1,400-car outdoorer .
Executive board members of the WOMPI
met at the home of President Janice Claxton
for a business session and afternoon tea on
Saturday (18).
.
Ed Chumley, Paramount manager, set up
"red carpet" sneak previews for "The Seven
Little Foys" in ten key communities of the
state HobtfR, Allied Artists manager
Atlanta, came in on business . . .
in
Roy Smith, theatre supplier, left on a south
Florida tour. His local manager, Wayne
Spiering, said that due to the rising popularity
of noncarbonated beverages, the fii'm now
stocks all sizes of drink machines to fit the
The new receptionist
needs of every exhibitor . . .
at FST is Teresa Pagonis, formerly
of the Florida Theatre.
Fred Hull, MGM manager, is leading a
financial drive for the Blind Children's Foundation,
the charity sponsored by Variety Tent
44. The charity will receive its fu'st big lift
from the Rotary Club's benefit ball, a formal
affair which is expected to attract most of
the city's social and business leaders to the
George Washington Hotel's auditorium on the
night of July 15. The admission price of $25
will go to the foundation, and Rotarians will
pay for the entire entertainment.
George Earp, formerly a theatre manager
in Nashville, is now employed in the industry
here . Bradham, a booking-stenographer
at U-I, left for Arkansas to wed Bob
Geiger, who is in the Army. Her position has
been taken by Willie Catherine Heath .
Tivo circuit general managers. Bob
Daugherty. Floyd Theatres of Haines City,
and Bill Cumbaa. MCM Theatres in Leesburg,
were in during the week . Taylor,
formerly secretary to Danny Deaver at
the Normandy, will continue in the same
position under James Carey, new manager of
the Normandy . here were Elias
J. Chalhub, Carefree Center, West Palm
Beach; Jimmy Partlow, Kuhl Avenue Theatre.
Orlando; James White, Lake Theatre, Lake
City; R. C. Mullis, High Springs Drive-In,
High Springs, and Joe Davis, Vance Theatre,
Chipley.
Here's
Your Chance
to get in the
BIG
MONEY
Be Sure
to Play
As a screen
game, Holl-irwood takes
top honors. As a boxoifice attraction,
it is without equal. It has
been a favorite with theatregoers for
15 years.
Write today for complete details!
Be sure to give seating or car
capacity.
HOLLYWOOD
AMUSEMENT
COMPANY
831 South Wabash Avenue
Chicago 5,
Illinois
HEADQUARTERS FOR
COLD DRINK DISPENSERS
SELMIX—TEMPRITE
MULTIPLEX— PERLICK
BUCKINGHAM— KOOLAIRE
MAJESTIC— FRIGIDRINK
ROY SMITH CO.
365 PARK ST. JACKSONVILLE
The choice smorgasbord viands served by
ladies of the home office of Florida State
Theatres at a special luncheon equalled those
at an old-fashioned church social. The affair
honored Jessie Green, Robert Heekin and
French Harvey on the:r birthdays.
Taking: time out for vacations were Flora
Walden, Bill Baskin's secretary at FST, and
Helen Dublinsky, cashier-clerk at U-I . . .
A front-page news story and picture in the
Miami Daily News was garnered when three
boys pitched a tent and camped overnight
in front of the Coral Theatre, Coral Gables,
to be the first in line when "Davy Crockett,
King of the Wild Frontier" opened at the
theatre . . Other newspapers featured reported
.
thefts of large Davy Crockett cutouts
from the fronts of the Palace, Jacksonville,
and the Palms, West Palm Beach.
MOODY THEATRE
ADVERTISERS
X 559 TIFTON, GA.
PRINTERS OF THEATRE PROGRAMS
QUALITY WORK • PROMPT DELIVERY
June 25, 1955
53

. . The
CHARLOTTE
n nattily dressed bandit stuck up the North
29 Drive-In here and fled with a companion
in a stolen automobile with $152 and
some loose change. Walter Kinzie. helping
out as a ticket taker, told police the gunman
poked a revolver in his ribs about 9:40 p.m.
and demanded, "Hand over the cash box."
The cashier, Mrs. Mildred Sims, wasn't aware
of the holdup until the gunman had fled.
Howard Burnctte, Paramount shipper, and
Juanita Adelaide Blanchard were married.
Howard recently retm-ned after serving two
years with Uncle Sam . wedding soloist
entertained at a bridge party for Anne Hall
who was to be married to Lt. Eugene Todd
this weekend (25 1. Mrs. David E. Peterson
jr. of Hampton, Va., entertained at the home
of her mother, Mrs. J. Ed Carroll. Todd is a
son of Stella Todd, MGM inspector.
J. E. Moore, owner of the Skylite Drive-In
of Granite Falls, N. C, the largest in Caldwell
County, has the property up for sale.
Moore recently received patent No. 2,708,233
on an electrical heater for heating swimming,
baptismal and other kinds of pools. He plans
to manufacture the heaters himself . . .
W. G. Fussell, who owns the Wonet Theatre

1 /ive
I
: (vr
: rs,
-
-
—
i.nli-Toll TV Groups
ije Set Up in Texas
)\I,LAS— District C'dmniittn--, :maiiist loll
Si
listrict 2—Jack Dahmer, choirmon, Jefferson, Beount;
George M. Smith, Rio, Center; Glen McClain,
OS, Cleveland; T. R. Clemmons, Strand, Oronge;
nk Aydelotte, Texas, Lufkin.
ct 3—C. W. Moss, Chairman, Tyler, Tyler,
Hooks, Select, Mineolo; Cronfill Cox jr.,
stol, Gilmer; A. M. Avery, Rembert, Longview;
Lamb, Crim, Kilgore.
net 4—A. S. Moore, chairmen, Texan, Green-
Jock Lilly, Palace, Commerce; R. E. Brockmon,
McKinney; Jimmy Neinost, Riolto, Denison;
in Morsholl, Ins, Terrell.
net 5—Al Reynolds, chairman, Ezell & Asotes,
Dallas; Lee Hondley, Arcadia, Dallas; Hans
Irving, Irving; Joe Love, Plaza, Garland;
O. Cherry,
ct 6— A.
Polace,
P. Boyette
Dallos,
jr., chairman. Campus,
Station; Dave Yates, Palace, Corsicona;
Young, Texas, Hillsboro; Robert Scott, Mexio,
J. C. Stiles, Grand, Ennis.
ict 7—J. F. Jones, choirmon, Texas, Palestine;
n Hart, Texan, Athens; Robert Lugenbuhl,
jce, Jocksonville; Marshall Mottison, SFA, Nodoches;
L. O. Wallace,
ct 8—Al Lever,
Miller,
choirmon,
Novosoto,
Maiestic Theatre
)., Houston; Frank Wiike, Boulevard, Houston;
:. Brunson, Boy, Boytown; V. A. Borroce, Bellaire,
iston, J. C. Mitchmore, Morket Street Drive-ln,
ston.
•istnct 9—Mart Cole, chairman, Cole, Rosenberg,
Martini, Martini, Galveston; Eddie Reyna, Uptown,
oria; Arthur Von Minden, Cozy, La Grange; Carl
nson, Arcadia, Floresville.
'istnct 10—W. W. Weidner, chairman, Howard,
lor; E. W. Hegman, Ritz, Austin; Andrew Engel-
;ht, Texas, Georgetown, W. A. Stuckert, Simon,
Tham; F. W. Zimmerman, Texas, Son Marcos,
'istrict II—Claude Stewart, choirmon, Waco,
L. :o; A. Clary, Ritz, Killeen; Paul Hudgins,
odio. Temple; O. T. McGinley, Ritz, McGregor;
J. Horton, Beltonian, Belton.
iistnct 12—Frank Weotherford, chairman, Palace,
Worth; Clyde Young, Yale, Cleburne; L. C.
joll, New Isis, Fort Worth; C. H. Jones, Poloce,
]thertord; Fort Keith, Palace, Gronbury.
istrict 13—J. P. Harrison, choirmon, Campus,
ton; Louis Littlefoir, State, Gainesville; J. E.
ler, Wichita, Wichito Falls; Fred Palmer, Vernon,
ion; C. E. Compbell, Majestic, Bowie,
istrict 14—Lynn Smith, chairman, Lynn, Gonis;
Bruce Collins, Centre, Corpus Christi; C. A.
Iter, Southwest Theotres, Corpus Christi; Chester
!, Kings Drive-ln, Kingsville; H. A. Daniels,
3ce, Seguin.
istrict 15—Jimmy McNeill, choirmon, Mojestic,
(vnsville; Lew Broy, Strand, Horlingen; M. L.
lose, Majestic, Cotulla; Roy Jennings, Roye, Hondo;
Brady,
'istrict
Palace, San
16—Howard
Benito.
Hodge, chairman, Yucco,
lond; John Paxton, Plaza, El Paso; T. A. Collins,
>r, Al Cook, Grand, Pecos; Clifton Durham,
Odessa;
Marfo.
istrict 17—Wolly
jce,
Akin, chairman, Poromount,
lene; Lester True, Texos, Sweetwater; Johnny
glos, Buckoroo, Breckenridge; Jock Arthur,
estic, Stephenville; C. B. Anderson, State, Stomct
18—William Hardwick, chairman. Star,
eford; Carl Benefiel, Victory, Amarillo; Ed C.
Morley, Borger; Paul West, Lo Nora, Pompo;
den Cordell, Palace, Childress.
istrict 19—Royce Blenkenship, choirmon, Wallace
otres, Lubbock; Ewell Robb, Ritz, Big Spring;
ton Smith, Smith Theatres, Lubbock; C. E. Mcin,
Gronodo, Ploinview; Ross Dixon, Polace, Colo-
) City.
istrict 20—George Wotson, choirmon, Aztec, Son
onio; Tom Summers, Josephine; Eph Charninsky,
ce; C. A. Lucchese, Notional, Arthur Londsmon,
Dnve-ln, all of Son Antonio,
21 —Jock Hendrix, chairman, Howie, Brownd;
iby
istrict
J. L. Jones, Texas, Son Angelo; E. J. Houbner,
-osso, Uvalde; Roland Duus, Roncho, Coleman;
aer Hodge, Stote, Winters.
sk Drive-ln to Widescreen
lEORGETOWN, TEX.—The Dusk Drivehere
has installed a Cinemascope screen.
KOFFICE June 25, 1955
Head New United Oklahoma Assn
Bernard .MiKenna
CLAUDE F. MOTLEY
Officers of the newly organized United Theatre Owners of Oklahoma, formed with
the merging of TOO and Allied of Oklahoma, are shown above. McKenna of Norman,
Okla., former .\llied president, is vice-president; Hughes. Heavener, former TOO secretary-treasurer,
is secretary; Motley, Oklahoma City, former Allied official, is treasurer,
and Snyder, Tulsa, is board chairman. Both Motley and Snyder are former Allied
officials.
Summer Heat Ups Grosses
In Dallas First Runs
DALLAS—The sudden summer heat
wave
brought renewed interest in air conditioned
theatres, and all local houses reported upped
grosses.
(Average Is 100)
Melbo Cineramo Holiday (Cinerama) 155
Palace—The Seven Little Foys (Para) 140
Rialto Block Tuesdoy (UA) 125
Sponsor TV Programs
HOBART. OKLA.—The Esquire, Oklahoman
and Crest theatres here are among the
co-sponsors of a new 26-week TV program,
"Hollywood Preview" shown over KWTV,
channel 9. Jim Rush, theatre manager, said
the half-hour w'eekly show gives an advance
peek at episodes from upcoming Hollywood
productions and features "in person" star interviews.
Religious Airer Reopens
KILGORE, TEX.—The Chi'istian Drive-ln
Theatre, which shows religious films exclusively,
has reopened here for the summer.
Opening film was "Our Bible—How It Came
to Us." The theatre makes no admission
charge.
Free Anniversary Shows
STAMFORD, TEX.—Preluded by invitations
of "y'all come." the H&H Drive-ln held
a two-night anniversary program recently.
Manager S. J. Hodge reminded patrons that
he had installed widescreen and Cinema-
Scope.
Herbert Heyes has been inked for the
Liberace film, "Sincerely Yours," a Warner
release.
sw
Rex Van Is New Manager
Of Houston Variety
HOUSTON—Rex Van, active member of
Dallas Variety Tent 17, has been named manager
of the Houston Variety Club. He arrived
here from Dallas on Tuesday (21) to take
over his new duties.
Van, one of the members of the entertainment
team. Two Black Crows, in recent
years has been doing public relations work
in Dallas and other southwestern cities for
various service clubs. He is a life member
of most of the organizations, including the
Junior Chamber of Commerce, Rotary, Lions,
Kiwanis and Civitan clubs.
In Dallas, Tent 17 Chief Barker Kendall
Way said: "We are sorry to lose an active
member, but we know that he will be able
to do a tremendous amount of good for the
Houston Club and its charity work"
Hosts School Patrol
AUSTIN, TEX. — Members of the public
school safety patrols were recent guests of
Bill Heliums, Interstate Theatres manager
here, at the Paramount Theatre to view
"Ivanhoe." The youngsters were given free
popcorn by the Optimist Club. Admission was
gained by wearing the patrol belts and badges.
^^ ^^^^ Position
WILLS POINT, TEX.—K. C. Lybrand jr.,
manager of the Majestic Theatre here, has
been elected to the board of directors of
the First National Bank to fill the vacancy
created by the recent death of J. S. Teel.
Margaret O'Brien, former child star, has
been booked for the leading femme role in
RKO's "Glory."
55

20
. .
I
Ralph W. Thorniley Dies;
Former Popcorn Co. Head
DALLAS—Ralph W. Thorniley. 51, former
president of Associated Popcorn Distributors
and more recently vice-
^, ^^^^-- — president of the firm,
^flKlr^^^^t^ rt. Uu p^, ci.n MacmInis
WAREHOUSES
LUBBOCK— 1405 Avenue A
V3AN ANTONIO—923 S.
Flores
FORT WORTH—70 Jenninos
Ave.
Start Teenage Prices
FORT WORTH, TEX.— The Hollywood
Theatre, managed by Bill Farnsvvorth. has
instituted a new admissions price of 40 cents
for teenagers between 12 and 17. Youngsters
must carry identification cards, purchase
from the theatre, to take advantage of tl
teenage V^
price.
56
BOXOFFICE :: June 25, 1955 IXOFFIQ

NEW Ballantyne
Double Cone
The new double cone speaker brings a new standard to
drive-in sound. Lower speaker resonance gives greatly
improved reproduction to more nearly equal the quality
of much larger speakers. A grc-at new development in
design allows you to change outer cones in seconds, by
merely dropping a new one in place without special glue
or tools. An entirely new cone assembly that is reinforced
with a metal ring and spider completely eliminates rattles.
Cone is absolutely non-collapsing. New strength,
new sound and great durability in a die cast aluminum
case make the new Double Cone second to none
"A" Series. Deluxe model in handsome blue end white
baked on undercoat and finish coat.
"Q" Series. Exactly the same as the "A" Series except
for handsome two-tone gray hammerloid finish.
NEW Ballantyne Single Cone
"E" Series. Now Ballantyne offers superb quality
sound in a single cone speaker unit. And when you
see it and hear it you'll be amazed that a speaker
could be built at such an attractive price, yet retain
^,- -- the highest quality standards of durability. The entire
speaker is weather treated to resist moisture and
dampness. The case is extra tough die cast aluminum
—the same case as our famous double cone line.
"H" Series. Quality plus Economy. To meet the
needs of drive-in operators who want a low cost,
alummum case finished in
quality speaker. Unit is housed in a sturdy, sand-cast
two-tone gray enamel. Single
cone speaker is of excellent quality and the entire
unit is weather treated to give long service.
MX and RX Amplification Systems
Designed with a surplus of power for even the largest
drive-in theatre. Systems have all the latest and
most desirable features for top quality, trouble-free
performance. RX Series incorporates the above features
but is designed for economical operation in
many small drive-ins.
,7,2 ,„. s„„,
^
Ballantifnef^p^imii Omaha, Nebrosko

. . Betty
. . Grace
. . Terry
. . Pete
. .
. .
. . Harold
. . Variety
. . George
. . Walter
. . Lee
. . Mr.
. .
1
'
[Is
,
its
;
t
DALLAS
T A. Mclnaney and B. P. Adcock will leave
' this weekend for Colorado Springs to
attend the Alexander Film Co. convention.
J. A. Pritchard is in New York for a district
managers convention of Alexander Film .
Mr. Smithson of Columbia was sick for a
few days .
McDaniel of Columbia is
on vacation . . . Montine Bullard has joined
the Columbia staff as clerk.
Dutch Cammer of Lippert is in New York
on vacation . Codding of RKO is
going to California on vacation to visit her
son and daughter-in-law and her thi-ee
grandchildren . Clark of Warner
Bros, is the father of a little daughter .
Jack Needham, who operates the Camp
Bowie Theatre, Brownwood, is opening a
new drive-in. the Bluff View, there. Equipment
was furnished by Hardin Theatre Supply.
Bob Hartgrove is opening the Twin Highways
Drive-In just west of Highway 80 four
miles from Dallas. It also was equipped by
Hardin. The company also equipped the One
Drive-In, Columbus, Tex., which opened June
Harry Paul, RCA
23 for Lester Miller . . .
representative from Atlanta, was in town for
a few days . Gray of Southwestern
Theatre Equipment is traveling around Texas.
Recent changes at 20th-Fox: Mark
manager for the
Sheridan, appointed district
southwestern district under Harry Ballance,
for Memphis, Oklahoma City, Dallas and
Houston; W. B. Williams, replaced Sheridan
as Dallas manager; Harry Harrell, former
aid to Harry Ballance, named manager at
Houston.
Harold Brooks has joined the Weisenburg
Drive-In chain main office. He joined the
organization just in time to help Evelyn
Neeley and Charles Weisenburg move the
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Laroest coverage in U. S. 100% confi- , ,
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PHONE .r WRITE »,C|^;;X«'y..
cashier Jeai|
.
ilk
office and records from 2013H Young St. to their home in Lubbock from their summe: f k\
the penthouse of the Republic building at home in Rendosa, N. M. Mrs. Blankenship i'j/l/l
412 S. Harwood in the St. Mary's of the Plains Hospital ii
-
Wallace Walthall,
. . .
National Screen home office representative, Lubbock now, recuperating from a sick spell
"" 0.
and Dan O'Keefe visited with Bill Mick,
}f
former NSS employe, who with his family
David Shipp, a salesman at Allied Artisty siaW
is
was on his way to Chicago on vacation from
father of a baby boy, named William Rob Uvcted
their home in Tucson.
is on vacation in south Texas . . , Jan Martin jjckt
H. E. Chrisman, Cretors, was visiting with receptionist at Allied Artists, is on vacatioii.
Charles Darden, stopping off on his way
home from the theatre owners convention
. . . Allied Artists assistant
Hammett has resigned.
in Sante Fe, N. M. . Club member
Dan O'Keeffe has arranged for the Ad League
of Dallas to have the Variety Boys Ranch as Muskogee Theatres Hold
Austin
the progi-am at noon July 5 in the Adolphu.s
Essay Contest
Hotel. Variety members are urged to attend
on Films
the meeting, which will feature some of the MUSKOGEE, OKLA.—Broadway Theatre
Gi
boys from the tumbling team, the 14-minute here recently conducted an essay-writinf
film, "Life at Boys Ranch," and a talk by contest among English students of Centra
Interstate City Manager James O. Cherry. High School on "Why Movies Are Betta
Than Ever." The contest was held in con- lope
George Bannon made exploitation history junction with the "May Is Movie Month'
a
when the story about a live rattlesnake flown drive here.
from El Paso to Memphis for the showing of
A season pass to all local theatres \in
"Shotgun" hit the wire services . . . Dan awarded to the winner, Rita Payne, on Ifl
Hulse, Herber Equipment Co., and his bride
Ritz Theatre stage. Palmer Procter, co-owi^
who were just married last week left June 23
of the local chain, set up the contest. \
for Cincinnati to attend the Kiwanis International
convention Pabst, district
lU-i
manager for United Artists from
New
Orleans, was in the Dallas office.
Louis J. Weber, MGM pilot, is grandpa
to twin sons of Louis jr. Both jr. and ,sr.
were passing out cigars Monday. Grandpa
Weber was receiving plenty of suggestions
as to how to tell the newborns apart .
Vernon Smith has left on a two-weeks vacation
to south Texas . Penn, MGM,
has returned from a two-week trip in west
Texas. He visited old friends and made deals
for MGM product and signed up theatres for
the Will Rogers Memorial Hospital collection
for the week of August 15.
Ed Brinn, MGM salesman, has a new 1955
Plymouth . . . John Allen, MGM division
manager, has returned from a trip to south
Texas . Brooks is now buying and
booking for six drive-ins in Amarillo for
owners Bearden & Weisenberg . Bell
of the Mulkey in Clarendon has recovered
after an operation.
Bill Boren, Holies Boren's son, of the Palace
and Ritz, Memphis, Tex., is in Baylor Hospital
in Dallas with a heart condition. He
is getting along nicely . . J. B. Beeson, W. O.
.
Bearden and their wives have returned from
a fishing trip to Canada. They flew both
ways and enjoyed the outing.
Price Holland of the Sunset and Turn
drive-ins in Plainview, has gone to Arkansas
on a fishing trip . . . The Preston Smiths of
Lubbock are in Hollywood for two weeks vacationing
. . . Mr. and Mrs. Hiram Parks
of Lubbock are on a vacation . and
Mrs. Rowden J. Cordell of the Palace in
Childress were in Dallas. They took in the
night spots with the Vernon Christians.
Traffic Stopper! Roland Taylor, south Texas
MGM salesman, walking down Filmrow in a
pair of Bermuda shorts.
Johnny Ryan is the new manager and buyer
for the Tower in Wichita Falls . . . Mr. and
Mrs. Wallace Blankenship have returned to
BUFFALO COOLING EQUIPMENT
3409 Oak La« 107 BUFFALO ENGINEERING CO., INC Dallas, Texas
ert . . . Lee Sherron, booker at Allied Artists C.ion,
'
Lester Miller Is Building
Columbus, Tex., Drive-In
COLUMBUS. TEX.—A new drive-in is
igsb; Dr
Mrs. I.
unli'S-Ini
der construction one mile south of here or S
the El Campo road for Lester Miller, owneji'"'"''
foot curved screen. It will accommodate 501
cars and will have a large playground
Resume Work on Airer
RANKIN, TEX.—Work has been resum(
on the drive-in just out of the city limij
of Miller Industries of San Antonio. MilleiM""?
formerly built and operated the Osage Drive- ^
In at Corpus Christi. The local theatre wil'«ss
be known as the ONO and will have a 100-
on the Midland Highway, according to Barney
Holt, manager of the Ford Theatre
The company owned by Ford Taylor plans t^
complete the project as soon as possibl
Work begun on the project more than
year ago was discontinued when it seemi
that business did not justify installation ol{;
the theatre. Plans call for construction of
60x30 feet Cinemascope screen.
More Youth Discounts
DALLAS, TEX.—Eleven Dallas motion picture
theatres not affiliated with the InterJ^
state circuit also are offering a teenage discount
to patrons between 12 and 17 years oJ;
age. They are the Arcadia, Avenue
Linda, Crest, Delman, Granada, Grove, 1*4,
gow. Maple, Major and/'or Urban theatres,
Buy Moulton, Tex., House
MOULTON, TEX.—Mr. and Mrs. Bill
!ve
last
itelii
vtral
irted
Dill!
"Sljves
jaltlii
rloraia
Coi
Joli
'llieatre,
Reeves have purchased the Moulton Theatre ihnny
here from Mr. and Mrs. Emil Grunwald. Thetij
house was scheduled for reopening upfl
completion of minor remodeling and paintiffl
Purchase Downtown Site
LUBBOCK, TEX.—Lindsey Theatres h
purchased a downtown site here with a 104
foot frontage on Texas avenue. There
no immediate plans for development of
property.
58
BOXOFFICE :: June 25, 19

. . Rex
. . San
. . Bobby
. .
. . Bob
. . George
. . Several
. .
. . Hal
I
SAN ANTONIO
(). Donaldson, formerly Eissociated with
Statewide Drive-In Theatres here, now
Dnnpcted with the Columbia exchange,
touston. was in town calling on the trade
Jack Carter, Mission Drive-In manager,
ecame father for the fifth time. It is a girl
The Josephine held the "The Glass
Upper" for a third week . Bixler,
aramount publicist, accompanied Bob Hope
n his personal appearance tour in Texas.
Austin. Hope teamed up with Bixler
play Governor Shivers and Jimmy ConoUy
to get in 13 holes of golf which helped
) swell the United Palsy fund by $2 500.
Raymond B. Willie, assistant general manner.
Interstate circuit, Dallas, presented Bob
ope a pair of fancy boots when the star
sited here June 15 ... A 19-year-old uni-
;rsity student who admitted stealing two
jeakers from the Alamo Drive-In four
onths ago was sentenced to a one-day
unity jail term and a $50 fine. The speakers
ere valued at $15 . . . Statewide Drive-In
heatres has installed a new RCA wide arc
ith 140-ampere lamps and rectifiers at the
igsby Drive-In here.
Mrs, L. G, Hill, operator of the Tower
rive-In at New Braunfels, recently installed
S . Reason, one of the stars in "This
land Earth," was in town to ballyhoo the
)ening at the Aztec Thursday il6i . . .
larence Martin was in Corpus Christi on a
isiness trip . . . Lawrence Vargas returned
South San Antonio following a business
Associated Artists' "Front
ip to Del Rio . . .
ige Story," an English-made picture, was a
cond feature on a double program at the
ts last weekend . Antonio will .soon
ive its fourth television station. Mission
lecasting Co. has been awarded a permit
telecast on channel 12.
Exhibitors in town to book Mexican picres
included Benito Silvas, the Mexico,
irrizo Springs; Genaro Trivino, the Alta
sta, Beeville: Frank "Pancho" Trevino, the
eal, Pearsall; Gustavo Lavenant, the Haye,
DUley; Mateo Vela, the Iris, Alice, and
veral others w'hose names were not rerted
Edward G. Edwards, head booker
. . . Clasa-Mohme, returned from a two-week
cation spent in Oklahoma.
"Slaves of Babylon" had a one-night showg
at the Arts Wednesday il5i. This benefit
Tformance was sponsored by the Brother-
Kjd Congregation of the Agudas Achim here
John Santikos. manager of the Olmos
leatre, brought in "The Son of Davy
ockett" as his Flag Day offering . Maner
. .
Paul Garza of the Obrero brought back
1 oldie, "When Men Are Beasts" for a reval
Following a terrific week at the
run . . . ajestic, "Davy Crockett" was moved over
the Texas for an extended engagement .
D. Blackshear iBozo the Clowni and
hnny Neubauer entertained the 1955 Soap-
X derby contestants with a magic show on
e stage of the Texas Thursday (16) morn-
of Stars" at the auditorium last weekend .
Marie Santa Lucche.se, Alameda Theatre
building manager, is planning a tour of
Mexico again on her vacation this month.
Fess Parker and Buddy Ebsen drew almost
14,000 patrons to the Majestic on the opening
day of "Davy Crockett, King of the Wild
Frontier" . Kaczmar, manager of
the Empire, held a revival week of 14 Bowery
Boys pictures, playing two different hits each
day. Business held up above average during
the entire week . local drive-ins
now are accepting Interstate movie discount
cards . Wills. Los Angeles, was in.
Phillip Conway, Buena Vista publicity man,
Denver, visited recently . . . Madeline De-
Rudder Jenkins is back from a weekend trip
. to Houston Curran, formerly connected
with Southern Theatre Co. here, now
is with the Music Theatre, which presents
plays during the summer at the Sunken
Garden and Arne.son River theatres . . Bill
.
Rau, Alamo Booking Service, returned from
an east Texas trip.
Installation Is 27th
HOUSTON—The WOMPI iastallalion dinner
will be June 27 according to River Oaks
assistant manager Laura Knopp. It will be
held in the Variety Club at 7:30. Fred Nahas
is to be emcee and Loia Cheaney, first vicepresident
of the Dallas chapter, will be installing
officer. Miss Cheaney is with Interstate.
THE GREATEST DOUBLE BILL
NOW AVAILABLE FROM ASTOR!
Every
woman
goes
for
KIRK DOUGLAS as the
FOUR STARS
I
-Daily News
WMe¥
THE NATION'S TOP
CRITICS ACCLAIM
WITH GUTS"!
Henry Hall of the Hall Industries and
rs. Hall entertained members of tlie Beeville
)tary club to a movie party in their home
:ently. The affair is a regular annual
tertainment for the group.
Pedro Vargas was among the 75 Mexican
lists here for the "International Cavalcade
Produced by STANLEY KRAMER
AN ASTOR EXCHANGE IN EVERY KEY CITY IN THE U. S.
ASTOR— Harwood & Jacksoii Sfs.— Dallas
HOWCO—410 South 2nd St.—Memphii LIPPERT—150 So. Liberty St.— New Orleans
)XOFFICE :
: June 25, 1955
59

i
'
'
'"^Pet! ^ Price
Ac ^^^-^^
lV\c
%*--
^o^
Southwestern
Theatre Equipment Co.
2010 Jackson
1618 Austin
Dallas, Texas
Houston, Texas
PRospecf 3571
CApitol 9906
EASTERN OKLAHOMA
By ART LaMAN
T ots of water has fallen over the Oklahoma.
Kansas and Missouri area during the last
30 days, and a lot has happened in and
around show business in spite of all the rain,
including the release of Disney's "Davy
Crockett." It's a very good picture, but many
exhibitors have found that it can still stand
to be promoted. It's like many other highly
touted pictures; they will do some business
by the "no-get-out-and-sell" method but they
will do a great deal more with a little promotion.
And this one is a natural for selling
with window tieups, kid contests, merchandise
giveaways and lots ®f other ideas. However,
to get one of these ideas over, the theatre
must spend a few bucks, and the manager
must get off his chair.
• * *
Video City Manager Duncan has informed
us that two new playgrounds have been installed
at two of his drive-ins. The Skyline
has ten new devices, and the Riverside has a
new train plus ten other devices, which brings
these two popular ozoners right up to the
top in the playland category.
Manager Duncan has stepped out ahead
these last few months with advertising and
promotion. In our opinion he now has one
of the best weekly radio shows in the entire
midwest, the Music Till Midnight program
starting at 10:30 over KRMG. The show,
handled by Doc Hull, features the better
tunes from pictures as well as the pops,
with the talk all about current pictures and
the stars who are featured. A show of this
nature, with some thought put back of it,
will more than pay for itself, just like it is
doing for the Tulsa Video Theatres.
Tulsa drive-ins prepare for the Fourth.
With the Fourth coming up. Tulsans are in
for a group of swell pictures, plus a great
and dazzling array of fireworks. The Sand
Springs Drive-In, with Manager Eddie Jones
at the helm, is going to have a very special
display of aerial fireworks. Eddie buys his
fireworks from the home boys, namely, the
Paramount Fireworks Co., a Tulsa concern
which employs many people, who in return
spend much money at the local theatres.
Also buying from Paramount this year are
the Airview, Sheridan, Riverside, Skyline and
Hiway 66, the last five comprising the Tulsa
Video group. Tulsa theatregoers will enjoy the
best in fireworks and entertainment at these
drive-ins, come the Fourth of July.
* • •
During our recent travels, we spent a very
nice evening with Levi Metcalf, who operates
the theatres at Purcell, Okla. Metcalf has
recently opened a series of special children's
.shows at the Canadian theatre. This series
opened Monday June 6 and will continue for
12 Mondays, at a cost of $1 for a season ticket,
or 25 cents for an individual ticket. The pictures
are all approved for children. This
type of promotion should be in every Oklahoma
Theatre.
Metcalf runs a sort of bank night at the
theatres. The cash had built up to $800 at
the time of our last visit.
The next morning we had a nice visit with
Mrs. Emelie Tuggle, the live-wire secretary
of the Chamber of Commerce. Mrs. Tuggle
told us all about a Farmers Day the merchants
are sponsoring. It is a very big day
for the farmers and their families who keej; iHi
the town going 365 days of each year. ]
thought to myself that if I were a small farming
town theatre owner, I'd just go ahead and jjine*
Keaie
help my town promote a Farmers Day everj|
summer. These special events may not mak«L
anyone rich, but they most certainly build upj
a great hunk of goodwill.
BAXTER SPRINGS, KAS.—Heading ea£
toward Joplin, we stopped by for a short gab'tjestal
fest with the Gelaberts, who operate thtL of d
Crescent, a 150-speaker ozoner, on threeljai tlie
changes a week. They advertise their shows ii; jjers li
the Baxter and Joplin papers. When tl BW ttii
present owners took over the Crescent thi
built a fine house in the back, connected tsfentii
the concession building. It is a mighty cozj
home, and is this writer's idea of a fine setuj
for a man-and-wife operation.
jve-In
K noK
BLACKWELL, OKLA.—Work has reachi
the half-way mark on the rebuilding of tl
Pioneer Drive-In, which was recently leveli
by the tornado which struck BlackweB * *'"
Claude Motley, general manager of Videcolspot
Theatres, stated that the work is being donj
by W. W. Steel Co. of Oklahoma City. Tlif
airer will have 400 speakers and will be muoiKlifro
improved in every way. Gus Hoensheidt
Blackwell manager for Video, hopes witl
weather breaks to
fore July 1
reopen the open-airer b^
PERRY, OKLA.—The McKenna brother!
theatre owners, are very proud of their ne»
250-speaker Chief Drive-In, and well the]
should be. It's one of the best built jobs thu
writer has come in contact with in a tofl
the size of Perry.
While being shown around by brothi
Gene, who is the manager for the Perry th(
atres, we noted the very large screen, '
feet wide: the 250 speaker posts all just a)
the right height; the fine, firm black-toppef
ramps, the ample concession building, nia
restrooms, and the best in booth equipment
all of which should make this a fine operating
plant.
Bernard, who heads the McKenna grou|
and who operates the Oklahoma in Norman
told us that the merchants of Perry havi
gone all the way in helping to promote th(
drive-in, and gave their full support to aE
eight-page special edition of the Perry newspaper
for the grand opening.
Inasmuch as this opening took place rf
at the time of the Blackwell storm, the firsi
night's entire admissions were turned over tc
Blackwell disaster fund.
Gene is preparing a dandy Fourth program
including fireworks—the first in Perry foi
many years. This writer has known and done
business with the McKenna brothers these
many years, and in our opinion they
one of the up-and-going theatre groups
the midwest.
Recently we took over four states for the sale
of promotional comic books. At present the
Admiral Twin and the Sand Springs driveins
in Tulsa, the Broadway Theatres in Muskogee,
the Hankins Drive-In, Lawton and
many others are using these little comic booM
to advertise and promote extra business. TlM
|)|J||nj
publishers report that in New York Cij^
alone they have been selling over one
lion a day of the new Davy Crockett seriJ
60 BOXOFFICE June 25, 19
«OFn(

. . Ads
fter July 7 we will be in a position to fursh
over 139 different comic subjects to midjst
theatres, including the Davy Crocketts,
hich have become one of the best Kid PuUs
in America.
• • •
We are watching with great interest some-
,ing new for this part of the U. S. A. It's at
e Skyline Drive-In in Tulsa, the Sky Dancs,
Betty and Benny Fox, who perform what
styled as the Dance of Death on a small
atform on top of a 125-foot pole. Betty
ade the Tulsa papers in advance of the
lening date by doing a dance on the little
destal placed outside a window' on the top
)or of the Mayo Hotel. This may be just
nat the paying customers would like at the
oners as a .special added attraction. This
:iter thinks so, but of course facts and
;ures are what count. These we'll try to
esent in an early issue of the BOXOFFICE.
People who have visited the Webb City
ive-In operated by Howard Larson, may
ive noted the rose garden on the patio.
,'s a thing of beauty that lends charm to
is very fine patio area. Howard has a large
ck on top of the concession building comete
with theatre chairs. The delightfully
ol spot is always crowded on the hot nights.
One of the best features we have found in
concession is Larson's hot cake donuts made
id served fresh and hot. We tried them
th hot coffee—and they're plenty good.
Eddie Jones of the Sand Springs Drive-In
mes up with a beef which this writer thinks
ay have .some merit. Eddie claims that
e of the greatest steals in the country
now exists in great big capital letters;
namely, film companies using military equipment
to make pictures such as "Battle Cry,"
"Strategic Air Command," "The Bridges at
Toko-Ri" and "Sea Chase." Eddie claims
that after these pictures have been made
with equipment paid for by taxpayers— by
theatre customers— the film companies come
back at the exhibitor with double high
rentals.. Eddie says he has no objection to
these pictures, and that he is sure they help
the many branches of the services involved,
but he doesn't think it's right for the picture
companies to charge such high rates to permit
people to look at equipment they already
have paid for.
Improve at Cctmp Wood
CAMP WOOD. TEX.—The Nueces Theatre
here has completed the installation of Cinemascope
and the addition of high intensity
lamps, a wide silver screen, curtains and
track. Other improvements soon will include
replacing a number of veneer seats with
cu.shion chairs. L. J. Dean is owner of the
Nueces.
Airer to Open in July
ABILENE, TEX.—The Chief Drive-In,
which is being constructed by Clarence Mc-
Neil, has been scheduled to open during mid-
July. The airer which will cost approximately
$100,000 will feature a 500-car capacity, a
screen 100 feet wide and a self-service concessions
stand.
HOUSTON
panny Botkin has switched from assistant
manager of the Yale to the same post at
Almeda "Mr. Roberts," to
the Theatre . . .
which Ed Sullivan's entire TV program was
devoted June 19, will open at the Majestic
The Variety Boys Club
Thursday (30) . . .
downed the Jones Apothecary team, 5-3, in
a Little International League game Friday.
Jimmy Simpson fanned 13 batters.
Film Star Lee J. Cobb is due back in
Houston July 6 to resume shooting on "The
Houston Story," which was delayed when
he coUap.sed from exhaustion . are
carrying regularly a list of all Interstate
Theatres and their new telephone numbers.
T. G. Jordan to Santone Ritz
SAN ANTONIO—T. G. Jordan has taken
over the operation of the Ritz Theatre, a
neighborhood house located on Iowa street
at South Pine.
You'll sit pretty
with
GRIGGS "PUSH-BACK"
THEATRE CHAIRS BY RCA
Patrons make a B-line (B = Boxoffice)
for the "Push-Back"*
equipped theatre. They like the
"Push-Back" comfort and convenience.
Seated patrons simply
slide back as others enter or
leave. Don't forget . . . this means
easier, more frequent trips to
concessions, too.
Choose "Push-Back" standards
and upholstery in the smart
colors that match your house interior.
Mechanically speaking
. . . you'll find rugged features
like: retraction operation that
stays smooth . . enclosures for
.
all moving parts . . . removable
backs and seats for thorough
cleaning and interchanging to
equalize wear.
Practical terms make it easy for
you to dig in right away on
those profits from an installation
of Griggs "Push-Back" Chairs
by RCA. Call us or stop in . . .
about the seats that show up in
receipts!
*'Pu,A.Back"®
OUTHWESTERN THEATRE EQUIPMENT CO.
1622 Austin Street
Houston 3, Texas
At Your RCA THEATRE SUPPLY DEALERS
SOUTHWESTERN THEATRE EQUIPMENT CO.
2010 Jackson Street
Dallas 1, Texas
OKLAHOMA THEATRE SUPPLY CO.
628 W. Grand Avenue
Oklahoma City 2, Oklohomo
June 25, 1955 61

'
Shopping Center Businessmen Praise
Interstate
Theatres Carnival Idea
eS' sI'eSt ' -"'jOHn'SeREK
ELAINE STYwarT
fREE VAy.oivAi TODAY 7 PM FREE CARNIVAL
Part of the crowd gathered in front of the Wilshire Theatre for the $500 giveaway
which was part of the tenth anniversary carnival staged by the shopping center.
DALLAS — Interstate Theatres executives
here were still receiving telephoned "thank
you" messages this week from businessmen
in the Wilshire Shopping Center area of
Show!i above is the co-op ad which
heralded the tenth anniversary celebration
in the Wilshire Shopping Center in
Dallas, arranged by Interstate Theatres,
operator of the Wilshire Theatre.
Dallas. The messages were the dii'ect result
of a tenth anniversary carnival staged ac
the center and arranged by Interstate Theatres,
which operates the Wilshire Theatre
in the shopping area.
It was a tremendous demonstration of the
importance the community merchants place
on the presence of a movie theatre in the
neighborhood.
The businessmen were enthusiastic over
the public response to the anniversary celebration,
which brought more than 6.000 per-
.sons into the shopping center during the day.
The carnival was kicked off with a co-op
ad telling of entertainment highlights which
would be presented and apprising readers of
a $500 cash prize which would be awarded
to a lucky winner as the climax of the celebration.
James O. Cherry, Dallas city manager for
Interstate, and Wilshire Manager Bill Risoner
were instrumental in setting up the celebration,
and in arranging the presentation
of the $500 award from a stage set up in
front of the Wilshire.
Special entertainment for the carnival included
square dancing, accompanied by Jim
Boyd and his cowboy band, and rides for the
children, including carousels and a chuck
wagon and ponies.
Tribute to the Wilshire came from one
business woman, Mrs. J. A. Goldwater, Wilshire
Cleaners, who said;
"Over a long period of time we have benefitted
by being close to the theatre. Many
children after seeing the show will come into
our place of business and phone, then wait
for their mothers here. This privilege, which
we have extended to parents and their children,
has brought us a great deal of additional
busine.ss we might not otherwise have had.
Many women pick up their cleaning and
laundry at the same time that they meet
then- children."
Tilman Babb, Wilshire Television, said:
"We have made many sales to theatregoers
who shop our windows at night. Besides nice
displays, we leave one television set tuned
in and operating. This catches the attention
of many an evening theatregoer."
Z. T. Robinson, owner of the Wilshire Drug
Store, said; "Our location near the theatre
is marvelous from the standpoint of foot traffic.
We certainly appreciated the great circulation
and business which we enjoyed as a
result of the tenth anniversary celebration."
Howard Stribling Buys
Slaton, Tex„ Theatres
SLATON, TEX.—Howard Stribling of
Hobbs, N. M., has purchased the Slaton Theatre
and the Caprock Drive-In here from
Frontier Theatres. Stribling had been manager
of the Sky-Vue Drive-In here for the
last two years and had been with Frontier
four years prior to that as city manager in
Gallup, Los Alamos and Roswell, N. M., and
Denver City, Tex.
Virginia Corona Weds
SAN ANTONIO—Virginia Corona, bookkeeper
at Clasa-Mohme here, was married to
A. H. Frechette recently. Frechette now is
completing his service in the Army at Camp
Bullis near San Antonio.
Reopen Quitaque Airer
QUITAQUE, TEX.—The Midway Drive-In
here has been reopened after reconstruction
of the screen tower, which was blown down
by heavy winds. Owners of the Midway are
Clayton Ham and Harry Barnhill.
Appears on Radio Show
DALLAS—James Owen Cherry, Interstate'^
city manager for Dallas, appeared on the
Ladies First radio program recently to discuss
the company's plan for teenage ticket price
reduction.
Winds Damage Drive-In
TYLER, TEX.—The Rose Garden Drive-In
screen tower and 150 yards of fencing were
total losses in the recent windstorm which
hit here. Manager Robert A. Fry said the
heavy winds snapped 70-foot poles and blew
away the 36x80-foot screen tower.
Palace Is
Improved
STERLING CITY, TEX.—The Palace Theatre
here was closed for a week recently so
that Owner Horace Donaldson could have
Cinemascope installed, have the building reroofed
and do some other remodeling.
Bearcat Installs CS
ERICK, OKLA.—The Bearcat Drive-In has
installed equipment for widescreen and
Cinemascope pictures.
Wimberley Corral Reopened
WIMBERLY, TEX.—Ray Avey has reopened
the Corral Theatre here and is operating
on a four-night-per-week schedule.
SPECIA
TRAILERS
FILMACK
We Con Please You.
Send U> Your
Next Order.
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Joan Collins, Ray Milland and Farley
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"The Girl in the Red Velvet Swing."
MISSE
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62
BOXOFFICE June 25, 1955

— —
-I
. Paul
I
sland Earth' Scores
liO in Twin Cities
MINNEAPOLIS — "This Island Earth"
tjpicl an otherwise somewhat unimpressive
-
ruin the boxoffice standpoint—hst of newners
and gave the Lyric a ratUing good
ek. "The Eternal Sea" and "Cell 2455.
ath Row," also fresh entries, were well
ed, but failed to show abundant drawing
wer. The twin bill of "Stranger on Horseck"
and "Battle Taxi," however, did rather
11 for the RKO Pan.
(Average Is 100)
3her—The Blackboard Jungle (MGM), 8th wk.,125
ic This Islond Earth (Ul) 140
jheum— Soldier of Fortune (20th-Fox) 1 20
Stranger on Horseback (IJA); Battle Cry
WB)
95
dio City Love Me or Leave Me (MGM), 3rd
te—The Eternol Seo (AA).
lackboard' Continues
Lead in Omaha
OMAHA—For a thij-d week. "The Blackard
Jungle" brought the State Theatre a
as-average report at the boxoffice. The
lal week's figure w^as 120, compared with a
5 opening week. The Orpheum was the
ly other downtowner to better average,
tting 120 with "Soldier of Fortune." Outle
competition included another heavy
ek of attendance and betting at Ak-Sarn
races, a two-night offering of Tony
artin, for Ak-Sar-Ben members at the
lisseum and the College World Series at
unicipal Stadium.
al-Chief— Fii Against the House (Col);
Outia
(Col)
3ndeis—To
Riding (WB); Glass Tom
;lp) ....
loha— Hell's Island (Pora); Mambo (Par
Dheum Soldier of Fortune (20th-Fox)..
ite The Blackboard Jungle (MGM), 3rd
lEE Drive-ins Will Add
:S at Cost of $100,000
MINNEAPOLIS—Minnesota Entertainment
iterprises, owner of five de luxe drive-ins
re. will install big screens for CinemaScope
ter all. It previously announced it would
>t do so unless CS pictures could be bought
u.
MEE will spend approximately $100,000 for
wer additions and equipment, completing

. . M.
. . Although
. .
MINNEAPOLIS
pob Berger, son of Benjamin, the North Central
Allied president, paid $50,000 for the
TV distribution rights of "Tl-ie Little Fugitive,"
1954 Venice Film Festival award winner.
Released in 1951. the picture was produced
by several New Yorkers new in the
business at an almost negligible cost, but did
good business mostly in art theatres. Bob is
president of a pictures-to-TV company in
Hollywood and makes frequent trips to Minneapolis
to sell local video stations.
Cedric Adams, Mimieapolis Star columnist,
wrote: "Victims of infantile paralysis or any
other physical handicap should make a special
point of seeing 'Interrupted Melody,' a
movie based on the inspiring life story of
Metropolitan singer Marjorie Lawrence. It's
one of the most sensational true to life yarns
in years. Take an extra hanky with you
you'll need It." The picture opens at the
State Theatre here and Norm Levinson, MGM
exploiteer, is especially proud of the threecolor
posters which he has had prepared
for it.
THE BEST
Advertising Method ... is
PROGRAMS!
FREE! - Sample Kit! - FREE!
Theatrical Advertising Co.
2310 CASS AVE. DETROIT 1, MICH.
Phone: Woodward 1-2158
UlTRAPHONE SOUND USERS!
Parts for sound hiids avoilable tor a\\
models. Write far price list.
See your Dealer or Write
Direct to Manufacturer
PROJECTION SERVICE & SUPPLY CO.
Ill N. 11th St. Minneopolis 3, Minn.
—
mittee. FYess of other duties caused Anderson
to step out.
IVlinnesota Entertainment Enterprises is
using twin bills for the first time at one
of its five local drive-ins, the StarUte .
Recent new Cinemascope installations have
been at Hawley, Twin Valley and Blackduck,
Minn., and Monroe, Wis., all of them small
towns . "It Came From Beneath
the Sea" won't be released in this teiTitory
until July 6, when it goes into the Minneapolis
and St. Paul RKO Orpheums day and
date, Hy Chapman, Columbia manager here,
reports that he already has signed up 30
outstate bookings.
IVIaitland Frosch, theatre equipment distributor
and circuit owner, is suffering from a
rib fractui-e sustained in a fall. He only recently
won a bout with pneumonia . . . The
Fairmont, Minn., newspaper devoted three
columns to a writeup of motion picture history
in that town . . . The Lake Theatre in
Wood Lake is spending $10,000 on improvements.
Barney Cohan, whom many oldtime exhibitors
hereabouts will remember as an MGM
A fuss was kicked up when a committee of
salesman back in 1934 and who now is an
students was authorized by the high school
employe of Howard Hughes' aviation company
in Los Angeles, and his wife were here
have a 400-car capacity.
inee, Wis., is going to build it and it will
graduating class at suburban St. Louis Park
to select the picture to be shown at the
on a vacation visit. They visited MGM salesman
George Turner, an old friend . . . An
650-car ozoner to be built by the Drive-In
At Fairbault, Minn.;' there are plans for a
annual theatre party given the classes by
Harold
armed
Kaplan at his Park showhouse. The
bandit robbed the Movieland Drive-In
Theatres Co., Sioux Falls, S. D., which operates
four Minnesota and South Dakota drive-
committee chose "The Wild One," which is
at Yankton, S. D., of $50 . . . Donald Swartz
of Independent
on the Catholic Legion's
Films, distributing the DCA
B list, and a number
ins.
of Catholic parents protested. Kaplan offered
production, "Long John Silver," has spotted
Another new 250-car drive-in is being built
the class committee to change the picture.
it into the Minneapolis State and St. Paul
at Tyler, Minn. Work also will start this
The committee, however, stood fast on "The
Riviera, two of the Minnesota Amusement
month on one at Coon Rapids, ten miles
Wild One" and it was shown at the party
Co.'s top Twin Cities theatres, day and date
north of Mmneapolis. In the Twin Cities area
which is included amiually in an all-night
July 14.
the new Lucky Twin, 11th of the Twin Cities
program for the seniors following graduation
area, was just opened with a territory first
Irving Marks, manager, screened "Wichita," exercises.
run of "Son of Sinbad."
Allied Ai-tists' superwestern . A, Levy
Eddie Ruben's Walworth circuit has just
and Saul Malisow, 20th-Fox division and
opened new drive-in theatres at New Ulm
branch manager, attended the company's first Legion Reopens Theatre and Montevideo, Minn., and has another under
construction at Devils Lake, N. D.
international Fox convention in New York THOMPSON, IOWA—The Memorial Theatre
here reopened on June 17, under the
since 1941 . . . "Son of Sinbad" was still
going great guns at the Lucky Twins Drive- management of the Johnson-Tapager American
Legion post. There will be two program Holdup at Radio City
In .. . LeRoy J. Miller, chief barker, has
accepted the resignation of Art Anderson, changes weekly—Friday-Saturday and Sunday-Monday.
Wayne Bravick and Paul Sill, Aune, 18, started selling tickets Sunday (19)
MINNEAPOLIS—Shortly after Virginia
Warner district manager, as chairman of the
Northwest Variety Club's heart hospital com- both former theatre managers, are handling
the booking for the theatre which has been
closed since mid-April.
Linton, N. D., Opened
LINTON, N. D.—The Roxy Theatre, which
was closed last fall, has been reopened under
the management of Curtis Fisher, who was
once projectionist at the house when managed
by Bennie Scherr.
Opened on Part-Time Basis
CHURDAN, IOWA—The Churdan Theatre,
which has been closed for some time, reopened
recently under the management of
Mrs. S. R. Parks. Plans call for the theatre
to be open on Friday, Saturday, Sunday and
Wednesday nights.
Roof Trusses Reinforced
SEYMOUR. WIS.—The See-More Theatre
was closed by order of the Wisconsin Industrial
Commission for the reinforcement of
the roof trusses.
AT ST. LOUIS WORKSHOP—Among
the 304 showmen attending the recent
MGM workshop in St. Louis were Clarence
Colder, left, of the Civic Center Theatre,
Great Falls, Mont., who was a panelist at
the session, and Art Farrell, Southeast
I4th St. Drive-In, Des Moines, Iowa.
More Airers Being Built
In Minneapolis Area
MINNEAPOLIS—The town of Red Wing,
Minn., 10,600 population, will soon have its
first outdoor theatre. Gordon Sties, Menom-
a lanky young man stepped up to the ticket
window at the Radio City theatre and demanded
that the cashier "hand over the
money."
The man held his hand in his sports coat
pocket as though he had a gun and Miss
Aune complied with his demand. He walked
off with $127.
Club to Build Theatre
BELGRADE, MINN. — The Commercial
Club headed by C. B. Copeland has decided
to sponsor and construct a new theatre for
the city to replace the former Bell Theatre.
New Manager at Madison
MADISON, WIS.—E. E. Johnson has been
appointed manager at the Madison Theatre
here for the summer, while Dale Carlson
manages the Badger Drive-In.
Installs Widescreen
GOWRIE, IOWA—A widescreen has been
installed at the Star Theatre here, according
to owner Laurel Nelson.
64 BOXOFFICE :: June 25, 1955

: June
NEW Ballantyne
Double Cone
The new double cone speaker brings a new standard to
drive-in sound. Lower speaker resonance gives greatly
improved reproduction to more nearly equal the quality
of much larger speakers. A great new development in
design allows you to change outer cones in seconds, by
merely dropping a new one in place without special glue
or tools. An entirely new cone assembly that is reinforced
with a metal ring and spider completely climinatt-s rattles.
Cone is absolutely non-collapsing. New strength,
new sound and great durability in a die cast aluminum
case make the new Double Cone second to none.
"A" Series. Deluxe model in handsome blue and white
baked on undercoat and finish coaf.
"Q" Series. Exactly the same as the "A" Series except
for handsome fwo-tone gray hommerloid finish.
NEW Ballantyne Sinile Cone
'E" Series. Now Ballantyne offers superb quality
sound m a single cone speaker unit. And when you
see it and hear it you'll be amazed that a speaker
could be built at such an attractive price, yet retain
the highest quality standards of durability. The entire
speaker is weather treated to resist moisture and
dampness. The case is extra tough die cast aluminum
—the same case as our famous double cone line.
"H" Series. Quality plus Economy. To meet the
needs of drive-in operators who want a low cost,
quality speaker. Unit is housed in a sturdy, sand-cast
alummum case finished in two-tone gray enamel. Single
cone speaker is of excellent quality and the entire
unit is weather treated to give long service.
MX and RX Amplification Systems
Designed with a surplus of power for even the largest
drive-in theatre. Systems have all the latest and
most desirable features for top quality, trouble-free
performance. RX Series incorporates the above features
but is designed for economical operation in
many small drive-ins.
1712 Jockson Street^
ffa/fant^fte^pnvpami o maho, Nebrosko
The Ballantyne Co.
1712 Jackson St.
Omaha, Nebraska
Aved Theatre Service
830 Lumber Exchange BIdg.
Minneapolis, Minn.
Theatre Equipment & Supply Co.
1009 North 7th St.
Milwaukee, Wisconsin
American Theatre Supply
316 South Moin St.
Sioux Falls, South Dakota
>XOFFICE
:
25, 1955 65

lie
OMAHA
TA7alt Hagedone, Cozad exhibitor and civic
leader, is helping put over the city's
Wooden Nickel Days, backed by the Chamber
of Commerce. Real wooden nickels are
distributed by merchants for use by patrons,
even to paying parking fines . . . Bettie Randolph
has resigned as office manager and
booker at the Columbia exchange.
Hazel Dunn was in town in connection with
operation of the Jewel Theatre at Valentine.
She and her husband, the late Harold Dunn,
ran the theatre for many years. Mrs. Dunn
is carrying on since the death of her husband
recently . . . George Regan, 20th-Pox
manager, and his salesmen Pat Halloran and
Max McCoy, flew to New York for a weekend
conference.
The vacation season hit Filmrow full blast
and found these missing members: Rosemary
Pi-ucha, Warner stenographer, in California;
Shirley Fetter, Warner bookkeeper, in Memphis;
Rich Wilson, MGM salesman, fishing at
Leech Lake, Minn.; Bill Taylor, MGM porter,
and Marie Kelly, MGM inspectress. taking it
easy at home; Tillie Becker, RKO biller, in
Los Angeles ; Mona Hansen, U-I stenographer,
in Colorado. Mary Ann Welch, Paramount
contract clerk, and Julia Leahy, Paramount
cashier, returned.
Rose Kaminski, formerly with., 20th-Pox,
is helping out at United Artists as the exchange
finds itself swamped with its current
drive . . . Renfro's Rogue's Gallery is filling
up. The big board in the Theatre Booking
Service office is nearly covered with snapshots
of exhibitors, distributors and other
industry personnel.
Western Theatre Supply has completed installation
of Cinemascope equipment at Bud
Baughman's Ritz Theatre in Cambridge . . .
Don Patton, former Alliance high school athlete,
appeared on the screen in his home town
when "Battle Ci-y" was shown at the Alliance
Theatre. Don is a member of a service unit
in the film.
The opening of Sunday morning services at
the 7-T-7 Drive-In at South Sioux City went
on as scheduled in cold, wet weather and the
worshippers, snug in their cars, listened to a
sermon by the Rev. Homer Clemens. "But I
nearly froze to death," he said as he finished
his sermon from a platform built on the top
of a truck.
Two South Dakota exhibitors visited Filmrow
last week: Mr. and Mrs. Harold Huntley
of Marion and George Marsh of Vermillion.
From Nebraska were Tom Sandberg, Ravenna;
Mayor Irvin Beck, Wilber; Jack Cook,
Falls City; Kenneth Cooley, Callaway; Ollie
Schneider, Osceola, and Cliff Shearon, Genoa
and Fullerton. lowans were Earl Cowden
and Carl Harriman, Alton.
"
Charles Wiener of BV
)l
Denies NCA Charges
MINNEAPOLIS—Charles Wiener, Buena.
IK«
Vista representative in the Minneapolis
waukee exchange areas, emphatically deni
a charge made by S. D. Kane, North Centi
Allied executive counsel, that sales of "Davy
Crockett, King of the Wild Frontier" are
being conditioned on the running of all previous
Disney releases back to "Living Desert."
Wiener declared he has never discussed
with any exhibitor the matter of buying and
dating previous Disney releases before hell
sell them "Crockett." And, he added, "I'm
an
Diily
the only Disney salesman in the territory."
Ilk
"Kane never came to me about any exhibitor
complaints," he said. "I challenge any
to i
claims that I'm conditioning the selling M
iftu
'Crockett' on the purchase of other Disney
pictures. Even though my company was n^
CIikH
a signatory to the consent decree and, ue^'
D(
doubtedly, would be privileged to conduct sudii
a sales policy without violating any law — tssatt
or ,
„„
providing grounds for a civil action, as K,
himself has pointed out, we aim for tl
utmost fairness in our dealings with exhil
tors."
Wiener disputes Kane's implication thi
Disney is gouging exhibitors.
"If such were the case I wouldn't be selt
ing Disney pictures right and left—exhibt
tors wouldn't be buying them," asserts Wiener.
"In these days when in this particular territory
the boxoffice is depressed, percentage
affords the fairest and best possible deal for
exhibitors and they prefer it."
m its
w
raed f[
You'll sit pretty
with
GRIGGS "PUSH-BACK"
THEATRE CHAIRS BY RCA
Patrons make a B-line (B = Boxoffice)
for the "Push-Back"*
equipped theatre. They like the
"Push-Back" comfort and convenience.
Seated patrons simply
slide back as others enter or
leave. Don't forget . . . this means
easier, more frequent trips to
concessions, too.
Choose "Push-Back" standards
and upholstery in the smart
colors that match your house interior.
Mechanically speaking
. . . you'll find rugged features
like: retraction operation that
stays smooth . . . enclosures for
all moving parts . . . removable
backs and seats for thorough
cleaning and interchanging to
equalize wear.
Practical terms make it easy for
you to dig in right away on
those profits from an installation
of Griggs "Push-Back" Chairs
by RCA. Call us or stop in . . .
about the seats that show up in
receipts!
*"/'„j/,-bocIc"®
VIC MANHARDT COMPANY, INC.
1705-9 W. Clybourn Street
At Your RCA THEATRE SUPPLY DEALERS
FROSCH THEATRE SUPPLY
1111 Currie Avenue
Minneapolis 3/ Minnesota
WESTERN THEATRE SUPPLY CO., INC.
Despite
66 BOXOFFICE

I
'
. Maxine
. . Dora
. . Lou
. . Frank
. .
j
")
P ^ M D I M F ^
V t O lYI K^ I IV C J MINNEAPOLIS— Tlu' Minne.sota
arl Kerr was on the Row from his Colorado
retreat, doing the booking for his several
eatres in the territory . . . Frank Shipley,
nnox exhibitor, was also in town on a
oking trip, accompanied by his wife and
. . Sol Francis. Allied Artists district
inager, visited the exchange.
Irwin Godwin, RKO head shipper, is on
.
Morrie Rosenblatt. Allied Artist
cation . . .
lesman, drove to St. Louis to pick up his
mily and then headed eastward to New
)rk to spend his two-week vacation
ive Gold. Fox manager, and his salesmen
ve returned from a sales meeting held in
w York.
^®^^ Austin, Minn., Site
MINNEAPOLIS— Till' Minnesota Amu.senient
Co. this week sold for commercial
purposes a tract of property in Austin. Minn,,
on which it had been expected the circuit
would build a new theatre. Harry B. French,
president, said MAC is considering acquisition
ol a larger and more desirable site.
Iowa House Remodeled
MECHANICSVILLE. IOWA.—Mrs. P. L.
Miller has remodeled the entrance of the
Cedar Theatre here. She put in a composition
stone front with a large window at
either side of the door. The old entrance was
of knotty pine.
W. A. Redenbo Reopens
Neu at Stapleton, Neb.
STAPLETON, NEB.—The Neu Theatre,
operated by W. A. Redenbo, reopened after
complete remodeling and redecorating. The
Neu suffered extensive smoke damage as the
result of a fire in the next-door building.
Redenbo was forced to take' out all the
equipment and go over the entire theatre.
Quality Theatre Supply installed new widescreen
and .sound for Cinemascope plus other
new equipment.
Close Nebraska House
CAIRO. NEB.—Tom Ryan has closed his
local Oak Theatre. He explained the closing
was forced by HI health.
Chuck Laughlin. U-I salesman, is vacation-
Schinkel is a temporary inspec-
;ss at U-I . Levy is pleased with
rly reports on the saturation release of
his Island Earth." which indicated that
e picture would really do big business in
is
territory.
Columbia is all dolled up with its new
oking desks and is eagerly awaiting the
Tiainder of the new furniture which is
n its way" . . . Bill Evans. NSS. has rerned
from a Minnesota fishing vacation
Beitdell and Patty Shilt. also
NSS. are both on vacation. Miss Shilt
ins to come back with a new name!
.
Edward Rissien, formerly of Des Moines.
currently helping Mark Stevens with the
ming of "Time Table." thus fulfilling a
ophetic statement about Rissien when he
IS class president of his Roosevelt High
ass here in June 1942. At that time he
is called the "Cecil B. de Mille of Des
oines" by his classmates! His mother and
other still reside in Des Moines and he is
w associate producer for Mark Stevens
oductions in Hollywood Rubel.
•ntral States Booking executive, made a busess
trip to Omaha.
/orld in Minneapolis
'rets Two Big Grossers
MINNEAPOLIS—The 400-seat World, in
mpetition with such houses as Paramount's
00-seat Radio City and 2.300-seat State and
ICG's 2.800-seat Orpheum. has grabbed off
'
ot as a Stranger" and "Marty." Deals for
1^ pictures were made by Ted Mann. World
I nt-r. with Abbott Swartz. local United Art-
Is manager. It's believed that competitive
1 Iding was involved.
The World is now undergoing a $125,000
l-elifting job. When it reopens approxiiitely
July 1 the widely heralded "Not as a
anger" will be the attraction. After the
ish of its run "Marty" will be offered,
le latter won the top awards at the recent
nnes Film Carnival, the first American
;ture ever to accomplish that feat, and it's
ing great business w'herever it has opened
this country.
'Not as a Stranger" is an adaptation of
e of the best selling novels in years and.
th its all-star cast, is expected to prove
e of the top pictures of recent years.
Despite its small seating capacity, the
jrld has had some of recent years' out-
.nding boxoffice pictures for long runs to
isational grosses.
XOFFICE June 25. 1955 67

mm
To help book your fiml
NO IFS! NO ANDS! NO BUTSI I
HERE'S HOW!
The moment you puchase a pair of Tushinsky Superscope Anamorphic Projection
Lenses at the regular, established price of $395 (the lowest price in
the field today) and send us a notification of your first Superscope booking,
you will
receive, by direct return mail, our check for one hundred dollars!
All sales F.O.B. Los Angeles. Enclose $100 for each pair of Superscope
lenses ordered — the balance C.O.D. Specify shipping instructions, Railway
Express or Air Freight.
HERE'S WHY!
The cold, hard, cash-in-the-box-office facts
speak for themselves! Only BIG
pictures, BIG in scope and BIG in size, are the ones that are rolling up the
BIG grosses today! Do you want a cut of the pie? A BIG cut? Then, think
BIG, play it BIG, get the lenses that will do the BIG job for you!
xsBBmmsasmimimiiiis^jX'Xtm'i' atwui
iMMB»^iS»«IMra^^

: GIVE YOU, iMr. EXHIBITOR
[|0 C45H ON THE LINE I
nperscope production!
es
what some of the thousands of SUPERSCOPE users are saying:
Iready bought 2 pairs of these
d we are using them with your
s. I want you to know that I am
so fied with them."
I
recommendation of Mr. Martin
wish
lis Theatres, Philadelphia,
a pair of your lenses."
MORRIS KATZ
Philadelphia, Pennsylvania
a pair of your Superscope Vari-
a'
Ajjmorphic Lenses and like them
h."
ALEX BLUE
Admirol Drive In Theatre, Tulsa, Oklohoma
'We put the most beautiful picture on our
screen last night and I wish to tell you that
your lenses are far superior to any we
have used."
—ED JOSEPH THEATRES
'Results unbelievable."
—H. W. LOEFFLER
"We gave the new lenses a tryout last night
and found the results very satisfactory. In
fact my operator considers the new lens
superior to other types."
—O. J. GAUDE
'We are very well pleased with the results
obtained and are hereby ordering 2 more
pair of these Tushinsky Anamorphic
Lenses."
—NEIGHBORHOOD GROUP OF MOTION
PICTURE THEATRES
Richmond, Va.
"The Superscope Lenses are doing a job
and everyone I recommend them to is
very pleased."
— ALBERT M. PICKUS
Stratford Theatre, Stratford, Conn.
"We installed your lenses in four of our
theatres and thought I would write you this
letter of unsolicited praise."
—R. D. GOLDBERG ENTERPRISES
Omaha, Nebraska
e are some of the SUPERSCOPE pictures that will help pay for your lenses:
Rl
Rl
RADIO PICTURES, INC.
Howord Hughes'
"UNDERWATER"
Hov/ord Hughes'
"SON OF SINBAD"
Howard Hughes'
"JET PILOT"
Edn nd Gr<
EASURE OF PANCHO VILLA"
Edmund Grainger's
T DAY IN THE MORNING"
Benedict Bogeaus'
•ESCAPE
TO BURMA"
Benedict Bogeaus'
E/ L OF THE SOUTH PACIFIC"
Benedict Bogeaus'
FENNESSEE'S
PARTNER"
Benedict Bogeaus'
'LOVE'S LOVELY COUNTERFEIT"
Sam Wiesenthal's & Gene Tevlin's
"BENGAZI"
Sam Wiesenthal's & Gene Tevlin's
"HIGH
Nat
DESTINY"
Holt's
"TEXAS LADY"
Nat Holts
"TRUMPETS OF COMPANY K"
David
Butler's
"GLORY"
From: UNITED ARTISTS PICTURES CORP.
"VERA CRUZ"
"DESERT SANDS"
From: ALLIED ARTISTS PICTURES COMPANY
Walter Wonger's
""BODY
SNATCHERS"
From: MARK STEVENS PRODUCTIONS, INC.
From: FILMAKERS
"TIME TABLE"
'"BATTLE
HELL"
Si/P£^SCOPE..
780 NORTH GOWER STREET, HOLLYWOOD 28, CALIFORNIA

: June
It tlie s'
le
t
li
ftiti
t
MILWAUKEE
Some of the charitable work sf>on.sored by
Milwaukee Variety Tent 14 was filmed here
by Columbia's Harry Staub, who is touring
the nation on the project. Tlie major effort
of the Milwaukee tent Is sponsorship of heart
research by the Marquette University medical
school. Pictiu-es were taken of Mount Sinai
Hospital, where Marquette will have space
in a new addition for its heart research work.
Wlien completed, the film will be shown in
theatres aU over the country. Ben Marcus,
local circuit head, is chairman of the heart
committee, and said that he wished to stress
the fact that every moving picture theatre in
the country should consider it a must to run
the film, in order that the public become
acquainted with the humanitarian efforts of
Variety Club.
Rain or shine, Harry Boesel, Palace manager,
can be seen superintending the changing
of the marquee and posters on the occasion
of each change of program . . . The city
would like to have some one donate a railroad
locomotive, to be placed in some appropriate
spot for memorial purposes. Al Meskis,
Warner Theatre manager, said he would be
willing to sponsor a movement in this direction,
with the cooperation of the powers
that be. Would make an ideal civic project,
with the movie theatres in on the promotion
all the way through.
No sooner does Robert Brill take over the
SPECIAL^SBI
TRAILERS
riLMACK
Send Us Youi
Next Order.
reins at the Centui-y Theatre than he is up
to his ears in promotions. Starts things off
with a luncheon for the merchants along
Upper Third street, which is expected to
take cai-e of breaking the ice, so to speak.
At any rate. Brill has been assured of their
complete cooperation in connection with his
first promotion, which comes off in three
weeks. He was with Fox Wisconsin Amusement
Corp., and late of the Princess Theatre,
where he and his efforts showed up nicely
at the boxoffice. He is strong on merchant
tieups.
From what we gather, as a direct result of
pressure being brought to bear on the newspapers,
concerning a few objectionable ads
which have appeared recently, the newspapers
have been refusing certain ads turned in as
routine advertising. Bob Groenert, Alliambra
Theatre manager, told the writer that he took
over to the newspaper in question his ads
and a pressbook from which to select a few
more for his promotion of the picture.
Groenert said he asked them what they would
take. Their answer? "None from that pamphlet!"
Quite obviously, the managers are
more than a little concerned.
Film Carrying Rate Hike
Blocked in Minnesota
MINNEAPOLIS—North Central Allied has
succeeded, temporarily at least, in blocking
a move by the Midwest Motor Freight Bureau
to increase rates for carrying film in Minnesota
25 per cent.
It objected against the bureau's application
filed with the Minnesota Railroad and Wareliouse
Commission for such an increase, with
the result that the commission denied the
application. However, points out S. D. Kane,
NCA executive counsel, the carrier still has
a right to a public hearing and undoubtedly
will demand it.
Let Western Show You the Advantages of
RCA Stereoscope
Replacing Walter Hampden, Sir Cedric
Hardwicke has been inked for MGM's "Diane."
Sound
EQUIPMENT
For Drive-ins and Indoor Theatres
• Professional counsel by RCA engineers
• Complete installation . . . costs less than you think
• Nationally-famous RCA quality and performance
• Proved Projection Equipment, Stereoscope Sound
Systems and Dyna-Lite Screens
• Year 'round parts and service facilities.
WESTERN
THEATRE SUPPLY CO.
Hundreds of theatres throughout the nation are
building up big grosses on new wide screen pictures
with RCA installations. Ask us to prove it. And remember,
Western can supply you with everything
else for the theatre, including booth and concession
supplies, display signs, etc.
Milwaukee Film Critics
Turn Attention to TV
MILWAUKEE—A few so-called objectionable
motion pictures appearing at some of
the downtown houses here of late have created
a storm of protests and brought the
issues out into the open. The protesting
groups include the mayor's motion picture
commission, the Better Films Council, the
PTA councils and more recently, the General
Federation of Women's Clubs. According
to one theatre executive who prefers to
remain anonymous, "At the hands and mercy
of any one of the aforementioned groups, any
picture which dares to portray conditions
as they really are in certain areas, really gets
the full treatment. It is certainly strange,
because I have observed the husbands of
some of these same women, pull some mighty
fast ones in their own field of endeavor."
The foregoing state of affairs, is therefore
self-explanatory. Comes now, however, a
report on a survey taken by the communications
department of the Federation of Women's
Clubs, together with the group's conclusions
drawn covering the subject of TV
films. Except for replacmg the words TV
for movies, the report reads exactly lilce
treatment accorded motion pictures.
Apparently, a good deal of research went
into the project, for no stone has been left
aBof
unturned in calling a spade a spade. Below,
tl
is a rehash of their findings.
The federation objects to the type of language
used on certain TV programs, and
here are a few examples; "If I find him,
I'll spill his brains in the gutter!" "You
sounded like you were going to kill somebody
just for fun." And this one: "I'll cut you up
and throw away the pieces!"
One program, which received the most
unfavorable comments, contained the followmg
highlights: a murder at 4:38 p.m.,
sheriff forced to give up key to jail by prisoner
at 4:41 p.m., sheriff is locked up at 4:55
p.m., United States marshal arrives at 5:|£
p.m., and justice finally winning out at 5'M
p.m. \.
The federation feels that children's programs
on TV seem to have neglected opportunities
for broadcasting material of educational
value. And that the problem, as
the group sees it, is not what they present,
but what they fail to present.
Moreover, the thought seems to prevail,
that there is a woeful lack of program material
that challenges the junior high school
child.
Des Moines Will Be First
To See Gregory Picture
NEW YORK—Des Moines will
be the first
to see "The Night of the Hunter." Paul
Grefory's first motion picture which will be
released by United Artists. The picture will
be shown July 26 at a banquet in Gregory's
honor in the new Des Moines Auditorium,
sponsored by the Chamber of Commerce. He
is a native of the city.
C0H3II
Liorsliip
jative
1) by till
Bntitr
ol
1 rei
rtu!
eHoiK
laidscrt
sred
tl
litffilin
ithoiit
y
l
to loci
a fflost
vfeion
pplyii?
t
«5S on
I
i.f
to.ddi
showi
did am
id
orfd
seve:
liist
itstap,"
Hi
nerican
ffiorshi
p.m., telegraph operator held up at 4:57
ireaasi
p.m., cowboys receive "cut" for rustling cattle
at 5:00 p.m., six violent fights 5:05 to 5:15
Reason for Theatre Name
ELMA, IOWA — The community-owned
Dawn Theatre, one of eight business houses i|
destroyed by fire in March 1954, has been si
rebuilt and given a symbolic name— t" '
Flame.
lat
WMt
motsa
icensoi
id that
nsorsliii
faiuen
Support
ayton i
telatic
to Chi
|-aii!bi
idesliii
ttions
kl
lie,
nestT,
70
BOXOFFICE
:
25. 1955
fI5S V )^^j^

: June
. . The
1
hnal Hearings Held
lln Ohio Censor Law
COLUMBUS -Final hearings on a new state
nsorship law to replace Ohio's present inerative
statute were conducted Tuesday
I) by the Senate Education Committee, but
ae was rapidly running out in this session
action on the measure. Tlie legislature
IS set to adjourn late this week.
Ellghlight of the Tuesday meeting was the
;ntity of a "mysterious Mr. X," the indiiual
responsible for assembling clips of
nsor cuts made by the Ohio board and
owing the "bootlegged" film to members of
e House Judiciary Committee in the censor
ard screening room. Sen. Charles Mosher,
mmittee chairman, said he would issue a
bpena for the unnamed person unless he
jjeared voluntarily.
R. M. Eyman, state education director and
ief film censor, said the screening was held
thout his knowledge and that he would
f to locate the responsible person. Eyman
id most members of the film censorship
vision have been busy in recent months
pplylng information to legislators and the
ess on censor records.
Mrs. W. Andrew Martin, Columbus, chairin
of the Committee for Decent Films in
lio, denied reports that she had arranged
e showing of the censor cuts and that she
uld arrange showings of the film throught
the state. Clips from "The French Line"
d several other films were Included.
James Ratliff. chief editorial writer of the
ncinnatl Enquirer, said film censorship "is
first step toward total censorship." He
Dred the "totalitarian philosophy of cenrship,"
saying "it is the antithesis of
nerican freedom." Ratliff saw no moral
nger in lack of censorship, pointing out
at three-fourths of the states have no
nsorship. He said, "We must not set up
reaus to prejudge morals."
Norman Nadel, theatre editor of the Combus
Citizen, took issue with Rep. James P.
Ibane, Democrat. Cleveland, who said "a
; of objectionable movies" have been shown
Ohio in recent months. Nadel said most
lio exhibitors are "responsible citizens" and
,ve not shown such films. Nadel said, "You
nnot say that one field of expression should
censored and another should not." He
id that testimony will show that Ohio, with
nsorship, has had a higher rate of juvenile
linquency than states without censorship.
Support of censorship was voiced by Judge
ayton Rose of the Franklin County domes-
; relations court, Mrs. John Phillips of the
lio Child Conservation League and by two
authors of the House bill, Rep. Andrew
itka and Rep. HaiTy Corkwell. The latter
id exhibitors in his territory have no ob-
:tions to film censorship.
|Irs. Estelle Conlon Dies;
|/ife of Ernest Conlon
DETROIT—Mrs. Estelle Conlon, wife of
nest T. Conlon, executive secretary of Allied
leatres of Michigan, died Thursday (16).
Services were held on Monday morning
0) at the O'Brien Funeral Home in Grand
ipids, where the Conlons made their pennant
home.
Survivors include two children, Mrs. Dawn
IX and Ernest T. Conlon jr.
JFFICE
:
25, 1955
COLUMBUS
Joseph Stephen Griggs, 54, died Sunday (12
* following a heart attack suffered while he
was working as relief projectionist in the
Uptown Theatre. He was regular projectionist
at the Garden. He is survived by his
wife Rena, a daughter Anna of Columbus, a
stepdaughter, Mi-s. Dorothy Klinger of Westerville,
and seven grandchildren.
Dean Myers, assistant theatre editor and
radio and television editor of the Columbus
Dispatch, has resigned effective August 1.
He will join the radio-television publicity
department of the J. Walter Thompson advertising
agency in New York City. Robert
Connors of the Dispatch staff will succeed
Myers . proposed 1.200-car underground
parking garage at the State House in
the center of the downtown theatre district
moved a step nearer reality when the Ohio
House of Representatives approved the measure,
91-41. The Senate had approved the bill
earlier.
A poll conducted here by Elmo Roper &
Associates revealed that a majority of the
populace is opposed to toll TV. Of the 504
persons interviewed, 62 per cent were opposed,
27 per cent were for pay television, 10 per
cent didn't know and 1 per cent had no
opinion. Of the 504 interviewees, 449 owned
television sets.
James Rea, who operates the nonprofit
auto theatre of the Drive-In Christian Films
Ass'n here, said attendance had doubled in
each of the last two years. The drive-in,
which operates on Saturday and Sunday only,
attracts about 2,300 patrons each night, Rea
said . . . Doug Beck, representative of Phillips
H. Lord, presented "Gangbusters" citations
to Governor Lausche, Police Chief George
Scholer and the Franklin County sheriff's
office. Lausche accepted on behalf of the
Ohio State Highway Patrol. Awards were
arranged in advance of opening of "Gangbusters"
at Loew's Broad. More than 100 law
enforcement officials attended a screening of
the film at the Broad.
Davy Crockett of Dayton, Ohio, descendant
of the original frontiersman, appeared in
person in the lobby of the Palace during the
showing of Walt Disney's "Davy Crockett,
King of the Wild Frontier" . . . Robert Sokol,
manager of Loew's Broad, is vacationing in
Washington, D. C, his home town . . . Harold
Martindale, painter at Loew's Ohio and
Loew's Broad, planed to San Pi-ancisco to
see his son, who has been living there for
some years.
Most Detroit Exchanges
To Close for Golf Day
DETROIT—Most Detroit area exchanges
are scheduled to virtually close for the afternoon
of Monday (27) according to Ernest E.
Conlon, executive secretary of Allied Theatres
of Michigan. The decision was made to give
male staff members and all state exhibitors
an opportunity to attend the annual Variety
Club golf outing at Tam O'Shanter Country
Club, on Orchard Lake Road.
The event will have an exceptional number
of prize awards, according to Milton Zimmerman,
Columbia manager, who is general
chairman.
ME
Michigan Industry
To Fete Joseph Lee
DETROIT—An alltime one-week booking
record for the Detroit 20th-Fox exchange is
being assured for the week of July 10-16, in a
cooperative tribute by
local exhibitors to celebrate
the 30th anniversary
of Manager Joseph
J. Lee's connection
with the firm.
Although only 30
years with 20th-Fox, V't l
Lee's career dates to
the very early days of
the industry, when he
spent five years with
an oldtime independent
company appear- Joseph J. Lee
ing at the old style
store theatres to deliver the sound effectstaking
all parts depicted on the screen—and
making up his own dialog ad lib.
Technique for the week was set up by city
salesman Jay F:-ankel. Features include:
A huge birthday cake with 30 candles, each
presented and lighted by one of the 30 booking
service and circuit bookers in the city.
A press conference by Lee with local motion
picture critics and feature writers.
A special ordinance being submitted to the
common council by Mayor Albert E. Cobo.
A special executive order commemorating
the event, now "under advi.sement" by Gov.
G. Mennen Williams.
A huge reception at the exchange on July
13, with invitations going to all exhibitors,
bookers, the governor and mayor.
WIDE SCREEN and
CINEMASCOPE
Equipment of All
Kinds
MID -WEST THEATRE
SUPPLY CO.,
1638 Central Parkway
INC.
CINCINNATI 10, OHIO
Whatever You Need-
We Can Supply It.
71

. . Joseph
. , Janice
...
.
.
'
. ^
>
Michigan,
DETROIT
petty Fussner, head booker at Paramount, is
leading off the parade of vacationers from
that exchange with two weeks scheduled in
Florida . D. Lenahan, senior partner
in Lenahan Mutual Agency, is back on
the job following a rest in Canada to recuperate
Edward L.
from digestive trouble . . . Hyman, AB-PT vice-president, was a local
visitor, conferring with UDT chief Harold
Brown . . . Howard Sharpley of the Hillsdale
Drive-In at Hillsdale and Bill Van Arsdalen
of the Skyline Drive-In at Morenci were in
town to visit with Alden Smith of Cooperative.
They were getting set to bring a good
delegation from southern Michigan to the
Variety Golf tournament.
Otto N. Eberts, RKO manager, is vacationing
in Indianapolis, his home town. His son,
stationed in Puerto Rico with the Army, is
home on furlough in time to head back home
for a double reunion . Bankey, RKO
assistant cashier, has been taking a motor
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DETROIT POPCORN CO.
READY-TO-EAT POPPED CORN
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DRIVE-IN AND INDOOR THEATRES
2937 St. Aubin Detroit 7, Mich.
Temple 13350
. . .
trip through Canada, while .switchboard operator
Juliet Teller, who lives in Canada,
Mary
is
due for her vacation this week
Grimmitt, booker for 20th-Fox, left Saturday
(18) for a vacation in her home state of
Texas.
George K. Arthur, actor, was in town as
salesman for a series of short subjects, visiting
on his rounds with exhibitor Sol Krim .
Thomas McGuire, former director of public
relations for Cooperative Theatres, has become
a grandfather for the fourth time. His
daughter Kathleen has presented the family
with her second child. Her sister Mary Ann
assisted in the delivery room.
No Slump in Cincy;
'SAC Holds With 150
CINCINNATI—"Strategic Air Command,"
held up well to finish with a good 150 at
Keiths in its second week. The second week
of "Love Me or Leave Me" at the Albee also
made a good showing with 120. Holdovers
fared better than the new attractions—and
the first mentioned picture remains downtown
for an additional week.
(Average Is 100)
Albee—Love Me or Leare Me, (MGM), 2nd wk. . .120
Grand— Cell 2455, Death Row (Col); Seminole Uprising
(Col) 95
Guild—Scotch on the Rocks (GBD) 125
Keiths^Strafegic Air Commend (Para), 2nd wk.. . 150
Palace—The Magnificent Matador (20fh-Fox) . . . 1 00
Summer Slump Hits
In Cleveland
CLEVELAND—The summer slump backed
by cold, rainy weather hit all local theatres,
including the downtown houses. Only picture
that rose above the average mark was "Love
Me or Leave Me" playing a second week at
the State. "End of the Affair," dualed with
"Chicago Syndicate." hit the Hippodrome
par.
Allen—Thot Lady (20th-Fox); Stars Over Harlem
(Studio) 60
Hippodrome—End of the Affair (Col); Chicago
Syndicate (Col) 1 00
Lower Moll—Companions of the Night (Arlan) . . 95
Ohio—Nal

Wichlgan Allied Members to Pay Fees
^hrough Six Booking Services
3m Mideast Edition
DETROIT—A new method of financing the
jeration of the statewide exhibitor organizasn
was announced here by Ernest T, Conlon,
ecutive secretary of Allied Theatres of
ichigan.
Abandoning tb» traditional method of payg
dues on the basis of a fixed charge of
n cents a seat or speaker. Allied has worked
It a deal with the half dozen independent
Im buying and booking services operating
the state. Each service will add a fee for
Ihed membership to its regular booking
large and bill it painlessly as a minor fee
each weekly invoice for service.
The new plan will bring virtually all in-
^pendent theatres in Michigan into active
Hied membership, with 350 lower peninsula
leatres joining up at the start through the
participating organizations: Cooperative
heatres of Michigan, General Theatre Serve,
Clark Theatre Service. Independent Exbitors
Theatre Service, Chrysler A.ssociated
heatres and Lou Mitchell. Tlie total of 350
at the start of the plan is substantially
ore than the total Allied membership up
now, Conlon said.
Circuits booking direct will pay their fees
to Allied on the same scale as any other
Duse. Independent theatres which do not
ay through any of the existing services will
)ntinue to deal directly with the Allied
fice at the same scales.
Scale of fees set for theatres has been
graduated according to the drawing area of
the theatre, size, and run classification:
Detroit area: Second runs, $2 a week; prekey
and third runs, $1 a week, and subsequent
runs, 50 cents a week.
Upstate Cities of 50,000 or more : First runs,
$2 a week; subsequent runs over 500 seats,
$1 per week; sub runs under 500 .seats, 50
cents a week.
Upstate key cities under 50,000 population:
Theatres over 500 seats, $1 per week; theatres
under 500 seats, 50 cents.
Drive-Ins:
Detroit metropolitan area (including Pontiac),
$100 a year; upstate drive-ins over 500
speakers, $50 per year; upstate drive-ins
under 500 speakers, $25 per year.
The growth of film buying services in the
Michigan exchange area over the past 20
years makes the switch to the new system
possible. It is estimated that there are now
about 500 active theatres in the lower
peninsula (Detroit exchange territory) of
which Allied has tapped 350 through the six
booking groups, w'hile about 125 represent
affiliated theatre circuits.
A series of upstate exhibitor meetings is
to be scheduled soon in a number of cities,
Conlon said, to discuss exhibitor problems,
with especial emphasis upon "unfair film
rentals."
THE EH^»«
JOB fOR ^OU
|,.,„up.ontoe,ec.on
,^„»,.
„„.cn,p.

. . Warner
. . Best
. . Mrs.
. . U-I
. . Also
all,
ii.
'
CLEVELAND
TM[ B. Horwitz, head of the Washington circuit,
returned from a four-week tour of
Eui'ope and Israel, which included an audience
with the Pope in Rome . . . Nat Lefton,
retired independent distributor, after a month
in Cleveland, left for his summer home in
Burt Lake, Mich. He reports that he is in
fine fettle following an illness in Hawaii last
winter.
Norton Greenberger, son of Sam Greenberger
who owns the Cedar Lee Theatre, was
graduated cum laude from Yale. A member
of Phi Beta Kappa and Sigma Xi for outstanding
work in the sciences, he will enter
the School of Medicine of Western Reserve
University in the fall . . . Sally Wein, daughter
of John C. "Casey" Wein. business manager
of Local F-5. was graduated from Baldwin
Wallace College with the outstanding
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OUTSTANDING CRAFTSMANSHIP AND CNCINCCniNO
74
distinction of being a member of lour honor
societies—journalism, speech and debate, English
and German. She enters Ohio State U.
law school in September.
"Strategic Air Command," which played
three big weeks at the Hippodi-ome, has been
bought by Associated circuit for all of its
major houses including the Park, Granada,
Fairview, Beach Cliff, Richmond, Riverside
and Variety. Other "SAC" bookings are for
the Willow. Independence, and the Stillwell,
Bedford.
. . . Exchanges
Art Marchand of F^lm Transit Co. and wife
were vacationing in Canada . Leo
Bm-khart writes that her husband, owner of
the Crest Theatre in Crestline, is making
rapid recovery following surgery
have been notified that the Dueber
Theatre, Canton, is closing July 5 . . . Matt
Bial of Luthi Art Studios is dividing his vacation
between Chippewa Lake and Put-in-Bay.
Arline Gordon, daughter of M. J. Gordon
of the Ohio E>rive-In Theatre Management
Corp., was married to Allan Scherl in Park
Synagogue . . . Jack Zide, a partner in Imperial
Pictures, was in from Etetroit . . . Jack
Share, who recently resigned from the UA
sales force, has joined Moe EHidelson's TV
sales organization in Detroit.
Post graduate degrees: Mrs. Caroline
Wright, wife of Warner District Manager
Dick Wright, was awarded an M.A. in education
at Western Reserve ... In New Haven,
Sheldon Sandler, son of Dave Sandler who
is president of the Sandler Mfg. Co., won an
M.A. in engineering. Upon his return to
Cleveland he joined Horizons, Inc., local research
engineering company.
Visitors: Leo Jones, Upper Sandusky: Mike
Kendrach, Mingo Junction; Bill Biggio, CarroUton;
Chris Velas and his young son,
Peter Wellman, owner of the
Bellaire . . .
Wellman and New Mock Theatre in Girard, is
a patient in Northside Hospital, Youngstown,
where he went for observation . . . Lou
Blumenfeld, Skirball booker, returned to his
desk after an absence of several weeks for
treatment of arthritis.
Frank Manenti, manager of the Stillman,
and his wife have a new baby girl. They also
have a son . . . Bill Tallman, owner of the
Ceramic in East Liverpool, paid Filmrow one
of his rare visits . . . Mary Lou Weaver, secretary
to Warner Manager Bill Twig, spent a
week in Dayton . cashier Art
Engelbert has returned after a porch vacation
. , . Al Boudouris, equipment dealer and
drive-in theatre owner, entertained all of the
Toledo area salesmen with an all-day boat
ride and dinner.
All was quiet in the 20th-Fox exchange with
District Manager Tom McCIeaster, Branch
Manager I. J. Schmertz and salesmen Ray
Schmertz, Sam Lichter and Manny Glick
attending a sales meeting in New York . . .
Ernest Brown did not sell his Windsor Theatre,
Canton, after all. The deal collapsed at
the last moment . Theatre in Scio
has temporarily reduced its playing time to
Saturdays only.
Cleveland Cinema Club held its installation
of new officers Wednesday (15) in the Higbee
Auditorium following luncheon. New president
is Mrs. Sally Swisher. A song recital
under the direction of Miss Carabelli, was the
entertainment feature of the meeting. Entertainment
chairman for the event was Mrs.
Grace Thomas.
1
CINCINNATI m
TV/rr. and Mrs. Mark Cummins, local drive-in
owners, will be in St. Petersburg, Fla.
for several weeks. The drive-in in that town
is a unit of the Cummins circuit . . . Nate
Schultz. owner of the Maple Drive-In at
Zanesville, was at the local exchanges . . .
William Onie. local circuit operator, says that
he will continue operation of his Miami-
Western Theatre, in Oxford, Ohio, during
the summer. Onie is currently installing
Cinemascope in his Elmwood at Elmwood
Place.
. . . Frank Mandros,
Among exhibitors visiting Filmrow we»
Roy Letsinger of Amherstdale, W. Va.; J. "E
Kennedy, Stanton, Ky.; George Pekras,
Columbus; Fred Lentz, Toledo; Grand
Thomas, Fayetteville, W. Va., and his brother
Grant, Oak Hill, W. Va.; John Carey, Sciotoville;
Jerry Knight, Columbus; Marvin
Samuelson, Pittsburgh
of Cabin Creek, was in the city weighing
about 30 pounds lighter per his doctor's iiir
"
structions.
Charles W. Midelburg, son of the late
Charles A. Midelburg of the Capitol in
Charleston made his initial trip to the city.
Charles W. has assumed operation of the
theatre. Until now details of operation had
been handled by Julian Silberstein of the
Hyman circuit, Huntington . in the
city: Frank Nolan, Athens: Tom Sutton, Jud^
Ky.; James Denton, Owingsville, Ky.; T. ti.
Stotler, Felicity; Charles Behlen, Lexington.
Mr. H. B. Snook of the Midwest Theatre
Supply Co. attended the formal opening of
the Valley Drive-In, Hamilton, Ohio, on Friday
(17). Midwest equipped the new theatre
completely. It also recently did the Sunset
Drive-In, Beattyville, Ky., which opened on
Thursday (16). Tom Fisher of Midwest was
on hand for the latter opening.
Charles J. Weigel, RKO office manager,
resigned effective June 17. Weigel has been
with the local branch approximately ten years
and prior to that time he was with the
local MGM office. Leonard Katz. head
booker, assumed the title of office manager
and head booker Monday (20) . . . Eleanor
Inkrit, booker at Warner Bros., has been
vacationing in Chicago.
Joan Abrose, daughter of WB Manager
James Abrose, was married on Saturday
(25) to James Robert Kerr at the Westwood
First Pi-esbyterian Church. A reception followed
at the Cincinnati Club. Miss Abrose
had completed one year of teaching in
Cincinnati public schools and Kerr was
recently discharged from the Army . . . Bill
Mink, student booker at U-I, and Lucy
Oelschlager. clerk at National Screen, were
wed on Saturday (25 1. On the same day
another wedding was that of Violet Wagner,
former booker's clerk at U-I, to Carl Zimmerman,
jr.
Harry Sheeran, MGM city salesman, an
Mrs. Sheeran are vacationing in Michigan.
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Lillian Toepfert, biller at U-I, is vacationing
in Florida and Bess Wieman, inspectress,
is in Cumberland, Ky. . auditor M. J.
McDermott is cuiTcntly working at the local
branch . . . The new Realart release. "Gangbusters,"
got off to record-breaking business and
tiiadi!
in its premiere at the State in Springfield
and Loew's at Dayton.
BOXOFFICE June 25, 1955
XOFFic
i.

——
—
—
—
: June
—
—
. .
Love Me' Scores 150
ti
Boston Opening
BOSTON—Theatres got a break on the
•ather over the weekend, but the Boston
ts Festival at the Boston Garden, free
all, appealed to about 25,000 persons each
ening, a severe blow to theatres. "Love
1 or Leave Me" at the State and Orpheum
thstood the competition and led
the field.
(Average Is 100)
or Interrupted Melody (MGM), 3rd wk 120
aeon To Poris With Love (Continentol); S
Hill
rhousond Fingers of Dr. T
ton—This Is Cinerama (SW),
(Col),
76th
8th wk
wk
75
75
Doctor in the House (Rep), 4th
ter Street
125
ore Do :ing Ye (Assoc. Artists), 3rd
70
monol Purple Mask (U-l), The Mon From
Sitter Ridge (U-l) 80
tropolitcn Magnificent Matador (20th-Fox).. 80
amount and Fenway Shotgun (AA); Seven
\ngry Men (AA) 85
te and Orpheum Love Me or Leave Me
MGM) 150
or Weather Hurts
evidence Grosses
PROVIDENCE—One of the most miserable
ekends w^eather-wise in months confined
jspective patrons to their homes to cur-
1 grosses to such a degree that most hou.ses
xjrted just average business. Excellent
snings were all but wiped out by a series
torrential Sunday downpours that almost
Ited traffic on occasions.
1 Bitter Ridge (U-l)
00
— Battlegr (MGM); The Asphalt Jungle
MGM), reissues . 1 00
c Thot Lady (20th-Fox) 70
3nd— Hell's Islond (Para) 100
:h' Scores Mighty 175
Hartford Opening
.HARTFORD-Though grosses throughout
; city slipped to below average generally,
; dual bill of "The Seven Year Itch" and
ngela" opened with a comparatively roar-
175 at the Poli. "Naked Amazon" in its
ond week at the Palace was the only other
n to reach par.
Horizons (Para); The Glass Tomb
LP) 90
Doctor in the House (Rep), 8th wk 80
Loew's Chicago Syndicate (Col); Return of
>ctober (Col), reissues
— The Seven Year Itch (20th-Fox); Angela .
85
20th-Fox) 75
1
ace Naked Amozon (Times); Roadhouse Girl
SR), 2nd wk 1 00
1—Big House, U.S.A. (UA); Las Vegas
kedown (AA) 90
terrupted Melody' Hits
3 High in New Haven
•JEW HAVEN—Loew's Poli and the SW
ger Sherman, showing "Interrupted
lody" and "Mad at the World," reported
eipts substantially above normal. Other
vntowners had a slow week.
Me Deadly (UA); Dragon's Gold
UA), 2nd wk 60
amount The Annapolis Story (AA); The Big
ip Off (AA) 70
—Interrupted Melody (MGM); An Inspector
lis (Assoc. Artists) 1 30
r Sherman Mad at the World (Filmakers);
oke Signal (U-l) 120
!&D Gift to Graduates
/IIDDLETOWN, CONN.—Continuing a cirdt
tradition, Sal Adorno sr., general man-
£ !r, and Michael Adorno, assistant general
I nager of the M&D Theatres, last week
q ended invitations to graduates of schools,
h public and parochial, in northern Mid-
(^sex county to attend a a performance at
Palace, Capitol, or Middlesex theatres
an expression of congratulations."
Adjacent Drive-Ins Try
To Score First Opening
BRIDGEPORT, CONN,—The battle of
Bridgeport's drive-ins is under way. Both
located on River street and adjacent to each
other, the Candlelite Drive-In and the Pix
Drive-In are in a construction race to see
which can be opened fir.st. Target date for
each is the middle of July.
Workmen already have dismantled most of
the old Candlelite Stadium, which has been
bought by the E. M. Loew Tlieatres Corp. of
Boston. The huge right field bleachers will
remain standing to cater to pedestrian trade.
The Candlelite will have a capacity of 650
to 700 cars, and the bleachers will handle
approximately 2,000 walk-ins. It will be managed
by Bruno Weingarten of New London
and will cost over a quarter of a million dollars.
The Pix is owned by Seymour Levine of
Stratford; Arthur Lockwood and Louis Gordon,
Boston, and Samuel Rosen, Marathon,
Fla. Capacity of the Pix will be about 600 cars.
Levine, local representative of the firm, operates
the Bowl Drive-In in New Haven also.
Industry in Boston
To Fete Managers
BOSTON—Three branch managers, who
recently received promotions, will be honored
at a luncheon at the Hotel Bradford Roof
Garden Tuesday (28). They are William
Kumins, Warner Bros.; Al Levy, 20th-Fox,
and Gaspar Urban, Paramount.
The Variety Club of New England is sponsoring
the affair and a large turnout is
expected. Kumins joined WB in 1938 as a
booker, later became a salesman and was
office manager In the New Haven branch.
He returned to Boston as a salesman and was
made assistant manager in 1954. When Ralph
lannuzzi was upped to division manager in
February. Bill was promoted to branch manager.
Levy, a native New Yorker, joined 20th-
Fox in 1928 as the mail boy in the New York
home office. There he did some booking,
was a contract clerk and was in the statistical
department before going to Milwaukee where
he was first a student booker and then a
salesman. Later he was transferred to Detroit
as sales manager and later was manager
in Pittsburgh before coming to Boston
last March.
Urban, a native son, joined Paramount
in 1949 as a shipper and started booking about
two months later. He was recalled into the
Marines in 1951 and saw service for 17
months. On his return to Paramount, he
was sent to Charlotte as office manager
where he spent approximately two years. In
September 1954 he returned to Boston in
charge of the new VistaVision process and
later sold film in Maine and Vermont. Early
in June he was appointed manager, replacing
the late Jack Brown.
Hartford Airer Revamped
HARTFORD—The East Hartford Family
Drive-In has completed repaving of the entrance
area, redecorating of the ramp poles,
lounge area and introduced a candy-stripe
painting motif in the playground. Tlie latter
now features a merry-go-round, swings,
horse swings, slides and sand play section.
NEW HAVEN
IJepublic's "Doctor in the House" was in its
fifth week at the Lincoln. The only other
pictures to play five weeks at the art house
were "Genevieve," "Tight Little Island," "The
Captain's Paradise" and "Henry V." The long
run of "Doctor in the House" is all the more
remarkable in view of the fact that Yale
.students, who supply much of the Lincoln's
patronage, left the city early in June.
Herb Schaefer, district manager for Buena
Vista, was in from Boston. Accompanying
him on a tour of the territory was Mike
Feloney, former 20th-Fox manager in Boston,
who will work for Buena Vista in Connecticut
and western Ma.ssachusetts . . . Harry Shaw,
division manager for Loew's Poli Theatres,
celebrated a birthday Saturday (25) but is
keeping his age a secret.
Win Danielson, who played the hou.se organ
in the downtown Paramount 31 years ago
when it was a vaudeville center known as
the Olympia, paid the theatre a visit recently.
He's now 70 and is an organist with the
Ringling Bros, which played here. Danielson
enjoyed a reunion with several of his Olympia
co-workers of 31 years ago, still employed
at the Paramount.
The Bowl Drive-In, West Haven, is featuring
a family night every Thursday, with all
members of each family admitted for $1.
The Post Drive-In, East Haven, runs a similar
special every Thursday, calling it Buck night.
Both offers hypo business on a night when
many persons go shopping in downtown
stores, which remain open until 9 p.m. . . .
Matt Saunders, manager of Loew's Poli,
Bridgeport, is on vacation. Assistant Manager
Al Le.ssow is running the house under
the supervision of Harry Rose, manager of
Loew's Majestic.
Jerry Norwood, chief engineer in the construction
department of Loew's Theatres, was
in this city. Bridgeport, Hartford and Springfield,
checking air conditioning systems .
The National Theatre Supply branch here
has installed stereophonic sound at the New
Haven Drive-In in North Haven and at the
Strand, Mystic.
COMPO Audience Awards
Conn. Committee Named
NEW HAVEN—A committee of four exhibitors
and one distributor has been appointed
to arrange for Connecticut participation
in COMPO's new Audience Awards
promotion. The committee soon will announce
a site and date for a statewide meeting
of all industry managers and other
officials.
Serving on the committee are Harry Feinstein,
zone manager for Stanley Warner Theatres;
Harry Shaw, division manager, Loew's
Poli-New England Theatres; Al Pickus,
Stratford Theatre; Norman Bialek, of the
Sampson & Spodick cii-cuit. and Shepard
Bloom, manager. 20th-Fox.
Cashes in on Crockett Craze
MIDDLETO'WN. CONN.—Cashing in on the
ciuTent Davy Crockett craze. Sal Adorno jr.
of the Middletown Drive-In had a performer
appearing as the famed frontier scout,
from 7 p.m. to showtime the other night.
Appearing with "Crockett" was "Kara -Bell,"
a clown.
XOFFICE :
25, 1955
NE
75

. . . The
1
. . Fred
PROVIDENCE
Ocreen stars Stu Erwin ajid June CoUyei
quietly slipped into town to attend class
day exercises at Brown University, and to
watch their son Stuart jr. matriculate. Young
El-win is editor-in-chief of the Brown University
yearbook, Liber Brunensis . . . The
Pike Di-ive-In, seeking to attract early arrivals,
recently inaugurated big-time professional
wrestling matches on its stage as an
extra added feature of the Wednesday night
shows. Three major bouts start off the evening's
festivities at 7 o'clock.
Loew's State recently ran a revival program,
featuring "Battleground" and "the picture
that started Marilyn Monroe on her way to
stardom," "The Asphalt Jungle." By clever
exploitation, Bill Trambukis, manager, did a
good job of selling the program . . . For the
first time in over four years. Ringling Bros.
& Barnum & Bailey Circus played this city.
In the one-day stand, an afternoon and evening
performance was given.
The Providence Sunday Journal devoted the
entire front page of the feature amusement
section to art and glowing reports anent
"Marty." The publicity is bound to create
considerable advance interest in the picture
Hill-Top Di'ive-In, located in nearby
East Greenwich, is making a big play for
juvenile attendance. Latest giveaway was a
Gabby Hayes made a
26-inch bicycle . . .
personal appearance at nearby Lincoln Park.
Droves of youngsters tm-ned out to greet
the grizzled film-player.
Kudos to Harry Browning
HARTFORD — Han-y Browning, district
manager of New England Tlieatres, has received
a Certificate of Merit from the Air
Force recruiting service "for outstanding
contribution to the Aii- Force recruiting effort"
in Connecticut in conjunction with the
showing of "Strategic Air Command" at the
AUyn Theatre.
SPECIAL^SEBI
TRAILERS
riLMACK
Send Us Youi
Next Order. ^^^^^^
SELBY„^ SCREEN TOWERS
Opening Postponed
On Giant Smith Airer
HARTFORD—Another shift in opening
date—this time to Friday, July 8—has been
di-sclosed for the half-million-dollar Meadows
Drive-In. one of the world's largest outdoor
amusement projects, being built by the North
Meadows Realty Corp. of Hartford.
Richard Smith, pai-tner in Smith Management
Co., which will operate the 2,070-car
capacity ozoner, said that Broadway and
Hollywood personalities will join state and
city officials in opening ceremonies. The
opening attraction is now being scheduled,
he said.
The airer will have a screen adaptable for
Cinemascope and other wide-projection
processes. It measiu-es 126 feet wide and 50
feet high.
The Smith interests, operators of 25 situations,
from Boston to Kansas City, have leased
the Meadows for 30 years on undisclosed
terms from North Meadows Realty Corp.,
headed by Hartford drive-in developer A. J.
"Jack" Bronstein.
Meadows features will include an extensive
children's playgroimd area, with a merry-goround,
swings and slides. Installation of a
miniature railroad is planned for later this
year.
Melvin R. Wintman, general manager of
concessions for Smith, said: "The concession
building will have a six-lane serving section
with the most modern food equipment in the
outdoor theatre field. Our food department
will provide more than just snacks, in an effort
to bring the best and latest in drive-in
service."
Meanwhile, from Bronstein came an indication
of expansion in Connecticut by him
and his associates, including Bernard E.
Francis, Hartford attorney.
Bronstein, who is also president of the East
Hartford Family Drive-In Theatre Corp., declared:
"We have the utmost confidence in
the futui-e of the di'ive-in field and are prepared
to expand our operations in the immediate
future."
Loew's Bridgeport Airer
Set for Mid-July Opening
HARTFORD—George E. Landers, division
manager of E. M. Loew's Theatres, has shifted
opening of the circuit's new $200,000, 800-car
Candlelight Drive-In at Bridgeport to mid-
July.
The circuit at present operates the Hartford
Drive-In, Newington; Farmington Drive-
In, Farmington; Norwich-New London Drive-
In, Montville, and Milford Drive-In, Milford,
and the four-wall E. M. Loew's, Hartford,
in Connecticut.
Landers has been supervising construction
of the Bridgeport unit.
HARTFORD
Tames M. Totman, assistant to Harry Feinstein,
northeastern zone manager for
Stanley Warner Theatres, was in conferring
with Jack Sanson, Strand manager, on summer
releases . . . Paul Ross of the U-I exploitation
department followed John McGrail of that
company on "This Island Earth" promotion
campaign. Both Ross and McGrail later
visited other key cities in the Hartford territory.
Phil Allaire of the S-W Palace, Norwich,
lined up impressive support from a merchant
in the interests of Paramount's "Strategic
Air Command." Offical Aii- Force scale
models of super bombers were given to
holders of two lucky ticket numbers.
Managers of four-wall and drive-in situations
operated by Perakos Theatre Associates
in Connecticut met at the home office in
New Britain for a summer-policy meeting.
Presiding were circuit executives Peter G.
. . .
Perakos and Sperie Perakos, president
Down
and
general manager, respectively
Middletown way, the Adorno brothers of the
Adorno theatre interests continue their
interests in civic endeavor. Both Sal Adorno
jr., general manager of the Middletown
Drive-In, and his brother. Judge Joe Adorno,
have been named to committees by the local
Lions Club.
Local dailies broke with special stories and
photos on awarding of a citation to Harry
Browning, district manager. New England
Theatres, for his aid in Connecticut Air
Force recruiting efforts. Browning worked
with Ray McNamara, Allyn manager, on extensive
promotion ahead of "Strategic Air
Command" . R. Greenway, Loew's
Poll Palace, erected a false front for Times
Films' "Naked Amazon," and used street ballyhoo,
radio contests, and special newspaper
layouts as advance campaigning.
Brandt Group Buys Airer
From Assoc. Management
HARTFORD—The Harry Brandt interests,
heretofore represented in the Connecticut
drive-in field by the Portland Drive-In, have
taken over the Bridge Drive-In at Groton,
from the Associated Management Corp.
A new corporation, Poquonock Drive-In
Theatre Corp., lists Brandt as president;
Richard Brandt, vice-president, and Vivian
Gruber, secretary.
Ernest A. Grecula, for nine years in various
posts with the Hartford Theatres circuit, is
serving as resident manager.
Eddie O'Neill, president of Associated Management
Corp., is understood to be going into
out-of-state drive-in activity.
Terms under which the drive-in changed
management were not disclosed.
SELBY INDUSTRIES, INC.
13S0 Ghent Hills Rd. Akron 13, Ohio
Montrose (through Medino, Ohio) «-721
IMAGE & SOUND SERVICE CORP.
"The Best Value In Sound Service"
^,
445 Statler Building
Lou Brown on Vacation
HARTFORD—Lou Brown, director of advertising
and publicity for Loew's Poli-New
England Theatres, and his family left for
Seattle and San Francisco on a vacationbusiness
trip.
Enlarge Airer's Play Area
HARTFORD—Bob Schwartz has enlarged
the playground facilities at the Lake Drive-
In on Route 6A.
Joe Bronstein to Manage
East Hartford Ozoner
HARTFORD—A. J. "Jack" Bronstein, president
of East Hartford Family Drive-In, has
appointed his son Joseph to the general managership
of the suburban drive-in.
Joseph Bronstein, associated with the theatre
since its opening a year ago, succeeds
Miss Teresa Locatelli, who has left the Bron--
stein interests.
76
BOXOFFICE
:
: June 25, 1955 fcjg^i

NEW Ballantyne
Double Cone
Tlie new double cone speaker brings a new standard to
drive-in sound. Lower speaker resonance gives greatly
improved reproduction to more nearly equal the quality
of much larger speakers. A great new development in
design allows you to change outer cones in seconds, by
merely dropping a new one in place without special glue
or tools. An entirely new cone assembly that is reinforced
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Cone is absolutely non-collapsing. New strength,
new sound and great durability in a die cast aluminum
case make the new Double Cone second to none.
"A" Series. Deluxe model in handsome blue and white
baked on undercoat and finish coat.
"Q" Series. Exactly the same as the "A" Series except
for handsome two-tone gray hammerloid finish.
NEW Ballantyne Single Cone
h^-i^
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speaker is weather treated to resist moisture and
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aluminum case finished in two-tone gray enamel. Single
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MX and RX Amplification Systems
Designed with a surplus of power for even the largest
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Boston, Mass.
NORPAT SALES
113 West 42nd St.
New York, New York
Inc.
)XOFFICE : : June 25, 1955
77

. . Ronald
BOSTON
/Cinerama's second progTam, 'Cinerama Holiday."
is scheduled to open at the Boston
August 30. Tlie New England Council is
sponsoring opening night festivities, with top
executives of Cinerama, Si Fabian, Sam
Rosen, Louis DeRochemont and others, expected
to attend. James "Red" King, publicist,
has invited the six New England governors
and mayors of leading cities as well as
local top brass to be guests of the theatre.
The company's first program. "This Is Cinerama,"
bows out August 29 after completing
an 87-week run, marking a record for the
longest-playing motion picture in this city's
history.
A new 300-car drive-in, the Midway, was
opened last week in Detroit, Me., between
Pittsfield and Newport. Built and owned by
Mr. and Mrs. Ken Bishop, newcomers to the
industry, the theatre will be booked by Hy
Young. Theatre Candy Co. of Boston installed
the concessions equipment. Samuel
Lowe jr., Theatre Candy; Hy Young and
Eddie Hosmer of Independent Theatre Supply
Co., who put in the Ballantyne booth
equipment, all attended the opening.
The Clinton Drive-In, Cliirton, Mass., built
by Si Queen and Rank Calvi. was opened
Thursday (23). This theatre has complete
Century booth equipment, with a projection
booth large enough to take four projectors.
Next season the owners will consider installing
VistaVision horizontal projectors . . .
Lucien DeCouteaux, Rex, Manchester, N. H.,
is getting around on crutches after an accident
in which he fractured a bone in his
ankle . Currier, operator of the
Key. Meredith, N. H., was in the district for
the first time since his recent hospitalization.
When Aurella Usevitch, secretary to United
Artists Manager Harry Segal, resigned to
retire to private life, her position was taken
by Frances "Demi" Clegg, former secretary
to Sales Manager Al Glaubinger. Cecelia
Phillips is his new secretary. Jean Flatley,
who was married June 11 to Thomas Fleming,
has resigned as secretary to Office Manager
Max Burlone, with Theresa Dempsey
replacing her. Also at United Artists, Helen
Montague is the new biller, Mary Lou Murphy
is new availability clerk and Mary Lou
Ryan is the new contract clerk.
Eliminations requested from the Bureau of
Sunday Entertainment, Department of Public
Safety for the week ending June 10 include:
"Love Me or Leave Me," eliminate
the word "tramp" which appears twice in
part 2; eliminate the words "old bag" in
part 5. "The Shrike," eliminate the dialog,
"spic tramp," in part 3 and the word
"tramp" in part 7.
James M. Winn, former United Artists
manager, who was forced to resign in 1948
because of ill health, died recently at his
Brookline home. Funeral services were held
1
at Waterman's Chapel, Boston. He is survived
by his wife and a daughter, Mrs. Betty
Ide. The family asked to have flowers
omitted, but contributions may be given in
his memory to the Jewish Tuberculosis Sanitorium
in Jamaica Plain. Mass.
Jerry Govan Wins Tourney
For Second Year in Row
BOSTON—The second annual motion picture
industry golf tournament and steak
dinner held at the Woodland Golf Club Monday
(13) saw a new record of 75 golfers
taking part. Another 50 industryites joined
them for cocktails and dinner later.
The low gross score w'as won by Jerry
Govan of New England Theatres, who re^
peated his last year's performance at the
same club. Michael Redstone, president of
Redstone Drive-In Theatres, and Malcolm
Green of Interstate Theatres tied for the
low net score. Thirty other golf prizes were
distributed and 20 door prizes were given
away during the stag dinner. Everyone
present received a Zippo cigaret lighter as
a gift from Lyman O. Seley, division manager,
Manley, Boston. Other novelty prizes
were distributed to all by Keene Advertising
Co.
Picazio to Head Lions Club
HARTFORD—Harry Picazio jr. of the
Groton Di'ive-In has been elected president
of the New London Lions Club.
You'll sit pretty
with
GRIGGS "PUSH-BACK"
THEATRE CHAIRS BY RCA
Patrons make a B-line (B = Boxoffice)
for the "Push-Back""*
equipped theatre. They like the
"Push-Back" comfort and convenience.
Seated patrons simply
slide back as others enter or
leave. Don't forget . . . this means
easier, more frequent trips to
concessions, too.
Choose "Push-Back" standards
and upholstery in the smart
colors that match your house interior.
Mechanically speaking
. . . you'll find rugged features
like: retraction operation that
stays smooth . . . enclosures for
all moving parts . . . removable
backs and seats for thorough
cleaning and interchanging to
equalize wear.
Practical terms make it easy for
you to dig in right away on
those profits from an installation
of Griggs "Push-Back" Chairs
by RCA. Call us or stop in . . .
about the seats that show up in
receipts!
/>„,),.B

; are
—
—
—
Jnderwater' Gets 120
jiespite Heat Wave
TORONTO— Despite a hot-weather wave.
theatres had holdovers topped by the
tended run of five weeks for "Daddy Long
at Shea's. "Gate of Hell" remained at
» Towne for a fourth week. Among the
w ones were "Underwater" at the Imperial
d "That Lady" at the Odeon.
(Average Is 100)
nton University Angela (20th-Fox) 105
nd Forbidden Gomes (Times), 2nd wk 100
leriol Underwater (RKO) 120
ws—Love Me or Leave Me (MGM), 2nd wk. . .105
town— Bottle Cry (WB), 2nd wk 95
:on—That Lady (20th-Fox) 115
a's Doddy Long Legs (20th-Fox), 5th wk 95
me— Gate ot Hell (Jop), 4th wk 90
own— Blockboard Jungle (MGM) 115
'
incouver Grosses Slump;
1 sduct Lack Blamed
/ANCOUVER— Busine.s.s continued on the
ht side here with nothing doing average
siness. Circuit toppers are blaming the
k of top product for the slowdown. Drivestill
doing only fair, with TV the big
i wolf.
-Doddy Long Legs (20th-Fox), 2nd wk. Fair
( ema Rogc at Down (RKO); Killers From
pace (RKO) Moderate
iheum For Horizons (Para) Fair
adise Cry Danger (Col); The Cowboy
Poor
Col), reissues
o The Mummy (U-l)
Moderate
nd Hell's Islond (Para) Fair
)io—Aido (IFD), 3rd wk Fair
ue Simbo (JARO) Fair
iturday' and 'Daddy' Score
p Winnipeg Grosses
A'^INNIPEG—Hot June weather, coupled
1 ;h preoccupation with weddings, examinons,
convocations, power-motor-guiding,
rse races, carnivals, baseball and bingo,
ied up to light trips to the bank for
libitors in this area. The only picture
iwing an appreciable amount of patrons
s the second week of "Daddy Long Legs"
the Capitol. "East of Eden," after two
'
-y good weeks at the Odeon, only drew fair
the third week. "Violent Saturday" en-
; 'ed a good week's run at the Met consideri
; the time of year and general conditions.
( jitol Daddy Long Legs (20th-Fox), ,2nd
k
Very Good
-ick Man Without a Stor (U-l) Fair
!ty Aido (Int), 2nd wk Foir
=um— Unchained ( WB) Fair
( Violent Solurdoy (20th-Fox) Very Good
!on Eost of Eden (WB), 3rd wk Foir
lorne Marika IPRL) Fair
onsas City Men Named
. is Adfilm Directors
TORONTO-The board of directors of Adns,
Ltd., at a recent meeting named W. H.
ndren jr. and E. S. Washburn as directors
the firm, according to Fred T. Stinson,
films president. Hendren is president of
lited Film Service, Kansas City, Mo., and
ishburn is vice-president of that firm,
iendren also is first vice-president of
)tion Pictm-e Advertising of New Orleans
i New York.
Canadian directors of Adfilms are Stinson,
s. Stinson, and Jack A. Seed of Oakville,
t. Adfilms has expanded its sales force
recent years and now has resident repreitatives
throughout the Dominion,
loy McCullough is western division man-
;r and R. L. Todd is eastern division man-
!r. Claude Fitzpatrick of Amherst, N. S.,
maritime salesman; Ben Berube of Quebec
dy is Quebec sales manager.
Tape-Recorded Talk Given
To Ass'n by Mike Simons
WINNIPEG—Exhibitors gathered here last
week for the annual meeting of the Manitoba
Motion Picture Exhibitors A.ss'n heard a taperecorded
talk, "The Importance of the Motion
Picture Theatre to the Business Community,"
by Mike Simons, MGM director of
customer relations.
Seated at the head table for the convention
were N. Rothstein, Rothstein circuit; S.
Herbst, projectionists representative: H.
Swartz, vice-president, Canadian Picture Pioneers;
H. A. Bishop, chairman, MMPEA public
relations; P. Geller, president, Winnipeg
Film Board; E. Simpson, civic engineering
official; S. R. Miles, chairman of the dinner
and outgoing MMPEA president; B. H. Sommers,
newly elected president; D. Rotlistein,
past president; J. M. Rice; E. Kendall, Morden;
H. W. Hurwitz. newly elected first vicepresident;
R. D. Hurwitz, treasiu-er; R. Baillie
and M. Delbiggio, provincial government officials;
Prank Morriss, Free P>ress, and
M. Ti'iller, past president, MMPEA.
Among those from out of town were J. M.
Remenda, Lac DuBomiet, newest member of
the a.ssociation; E. Kendall, Morden; W.
Friesen, Altona; Mr. and Mrs. J. A. Todd,
Morris; R. H. Harvey, MacGregor; W. Gladys,
Ar-borg; D. R. Girouard. Somerset, and Bill
Russell, Saskatoon.
Reports of officers and committee chairmen
at the afternoon session included the
following topics: civic affairs. Bob Hurwitz;
projectionists examining board, Mesho Triller;
public relations, Harold A. Bishop; amusement
tax, Ben Sommers; national council
and national committee, David Rothstein;
16mm films, Ken Beach; treasui'er's report.
Bob Hurwitz, and the president's report,
Richard Miles.
Sask. House Updated
CUDWORTH, SASK.—Mac Metropolit,
owner of the local Met Theatre, has equipped
his house for the showing of Cinemascope
and the other new processes. Dominion
Sound Co. of Winnipeg supplied the equipment
and supervised the conversion.
Thomas Cleary Named
Montreal's Pioneer
MONTREAl^Thomas CU-ary, director of
advertising and publicity for Consolidated
Theatres, was chosen Pioneer of the Year
at the annual meeting
and banquet of the
Motion Picture Pioneers.
The pioneers also
elected the following
i 1 officers for the year:
^ '
honorary president, L.
E. Ouimet; president,
Fred E. Peters; first
vice-president, Romeo
Vandette; second vicepresident,
George
Thomas Cleary Champagne; third
vice - president, Len
Jones; secretary, Ai-thur Larente; treasurer.
Bill Mannard; financial adviser, William
Deveault; chairman, welfare committee, F.
Makarios; chairman, fund-raising committee,
Oscar Richards; chairman, membership committee,
John Levitt; chairman, special events,
Phil Maurice; publicity committee, Allan
Spencer.
Directors elected were Harold Vance, Gui
Bachand, U. S. Allaire. Paul Lafontaine, Mel
Lodge, Armand Bees, Mickey Lssman, Nick
Lazanis, Harold Walker and Harold Giles.
Trustees: Arthur Hirsch, Ben Norrish, J. A.
DeSeve, William Lester, William Singleton.
The auditor will be appointed later by the
president.
Tom Cleary, in being honored as Pioneer
of the Year and Mr. Showbusiness of Montreal,
won well deserved recognition by his fellow
comrades. He broke into the motion picture
business more than 30 years ago. From
the humble position of usher, he advanced
steadily to his present position.
Archie Wickham at Mayville
MAYVILLE. WIS.—Archie Wickham Is the
new manager at the Hi-Way Theatre here,
replacing Herbert G. Sdrojewski.
11( BALLYHOO DRIVE—Shown above are the principals at the recent FPC
Victory luncheon for the winners in the Ballyhoo SOS Drive for the sixth-month
period ending April 30. Standing, left to right: Bob Harvey, George Forhan, J. J. Fltzgibbons,
Paul Turnbull, K. W. Bolstad, Morris Stein, Mel Jolley. Sitting are Len
Gouin, Art Cauley. Charlie Perrie and Dan Krendel.
I XOFFICE June 25, 1955
K 79

. .
. . Max
. . The
. .
VANCOUVER
.
Oeveral theatres in downtown Vancouver
probably will be affected when the ban
on parking cars on Granville street from
Hastings to Nelson goes into effect in late
summer . . Cecil Black, cii'cuit sales manager
.
for 20th-Pox, was in for ten days. He
left with local Manager Jim Patterson for
the company convention in New York
A committee from the British Columbia Exhibitors
Ass'n visited the government in Victoria
re tax reductions and other theatre
matters. They were Owen Bird, president;
Gerry Sutherland, secretary, and Maynard
Joiner, FPC supervisor. Bird also interviewed
the Vancouver police chief about getting some
action in stopping bingo, which is giving theatres
plenty of gi'ief and is against the lottery
law. Action is expected soon by the police
commission.
FPC has closed its Paramount in New
Westminster, an 850-seater and the fourth
closing by the chain in the last two months.
Unless business improves, more houses are
slated to close. About 5 per cent of the licensed
theatres in the province are closed.
Exhibitors also report a decrease in films
suitable for the whole family. B. C. censor's
are listing more and more films in the
adult entertainment only classification . .
.
Local F-71, front office employes, received
increases in pay. Bookers and cashiers got
$5 a week and the rest of office workers $4
a week increase retroactive from January.
Business agent is Jack Braverman of United
Artists.
R. Winfield has started construction of a
350-seat theatre at Fruitvale in the interior.
It will be the town's first theatre. Perkins
HERE'S YOUR CHANCE
to gel in the
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i a screen game,
HOLLYWOOD takes top
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it is without equaL It has
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over 15 years. Write today for complete details.
Be sure to give seating or cor capacity.
HOLLYWOOD AMUSEMENT CO.
31 South Waboih Avenus • Chicago 5, Illinois
467 SPADINA AVE. TORONTO, ONT
"txclusive Canadian Distributor For Filmack"
. . . Ray
.
Electric is installing equipment
Townsend joined General Theatre Supply
as sound engineer east-side Lux is
now playing three midnight owl shows on
Sunday, Wednesday and Friday nights. Theatre
is in the skid road area . . . Projectionists
Local 348 voted for a pension plan, with
each member assessed $4.50 weekly. The
union has 160 members.
It will be moving day for all local film
companies on July 1, when the new film exchange
building at Yew and 12th will be
completed . Garfin, former theatre
owner at Jasper, Alta., is a partner in a
million dollar hotel recently opened in Burnaby,
B. C. . . . Bingo, now playing four nights
weekly at the former Avon Theatre, is giving
east-side theatres plenty of opposition .
Bill Grant has been appointed manager for
Gevaert Productions of Belgium. The firm
handles 35mm and 16mm raw film stock.
Exhibitors attending the MGM Ticket Selling
Workshop at the Olympia Hotel in Seattle
June 16 included Ivan Ackery, Orpheum;
Dick Letts, Strand: Charlie Doctor,
Capitol; Frank Gow jr., Broadway; Jack
Burdick, Stanley; Jack McNicol, Columbia,
New Westminster; Harold Warren, Capitol;
Port Albernie, and Maynard Joiner, FPC
supervisor, all Famous Player managers.
Odeon managers were Ann Thompson, Park;
Al Jenkins, Vogue; Frank Marshall, Lux; Bob
Fraser, Odeon, West Vancouver; Jim Fitz-
Henry, Odeon, New Westminster; Steve Allen,
Odeon at Haney; John McKim, Odeon, Ladysmitli;
Elliott Brown, Odeon, Victoria; Gerry
Sutherland, Odeon district manager; Earl
Hayter, Odeon supervisor, and Charlie
Ramage, MGM manager.
Coming from and going on vacations
were Doug Stevenson, Marpole; Percy Newton,
Charles Fitch; Mary Crompton, Strand;
Nip Gowen, Tom Bailey, Cinema; Keith Watson.
Capitol; Joe Lowdon, Hastings; Frank
Gilbert, Paradise; Jim Baldwin, Odeon, Sapperton;
Bill McCartney, Regent; Jack Smith,
Columbia, New Westminster; Reg Witt, Varsity,
and Jack Stewart, Dommion.
When "Aida" played at the Studio, Vancouver,
Syd Freedman, manager, issued invitations
to music teachers, members of the
symphony society, music clubs and similar
organizations to attend an advance screening.
To make it possible for youthful musicians
and students to see the picture the Studio
i-sued special discount tickets, resulting in
the picture running three weeks to top business.
Vancouver B'nai B'rith lodge is bringing
in Judy Garland for a one-night stand at
the Forum, and is paying her a guarantee
uf $10,000. Ticket sale to date is only fair,
but the date is getting good publicity breaks,
with Jack Aceman, local theatre owner, in
charge.
Warwick Johnson, who now is assistant
manager of the Orpheum here for Famous
Players, started his film career in Australia
witli MGM, then held vai-ious positions with
Australian Theatres. He went to England to
witness the Coronation prior to arriving in
Canada in 1953. After coming here, Johnson
was affiliated with Odeon Theatres. When
he became manager of the Savoy in Hamilton,
Johnson introduced the foreign film policy
fl
in the Hamilton area and also assisted in the
publicity campaign for the Toronto Grand
Opera Co.
Columnist and Patrons
Hit at Teenage Pests
WINNIPEG— Irresponsible teenagers are
creating a pest problem for exhibition here.
Since writing a column recently on the bad
habits of teenagers and folks who go to the
movies and create disturbances, Frank Morriss
of Winnipeg Free Press has had a
considerable number of letters and phone
calls pertaining to the subject. It is suggested
that theatremen pay heed to what
the public has to say about the situation.
"I, too, had the pleasure of 'East of Eden'
spoiled by the intrusion of these offensive
morons," wrote a Mrs. Larsen from Varsity
V.ew. "I think it should be made a criminal
offense, punishable by law, for them to display
their rudeness .so blatantly to the
detriment of the well-being of the public as
a whole."
A Mr. Roberts, writing from St. James,
said;
"You said a mouthful. We foolishly went
to see 'The Blackboard Jungle' on Victoria
day afternoon. I enjoyed the film, but your
snickering teenagers took very much out of
the depth of It."
"I recall several good movies lately during
which we have had to move several times,
so we might enjoy what we were looking at,"
wrote a Mrs. Coll of Valour road. "During
Romeo and Juliet' we moved twice! And I
wanted to speak to the manager, but my
husband said, 'what good will it do?' "
"You hit the proverbial nail right on the
battered head," said another patron. "One
way of helping this little problem is to turn
up the sound. Am I going deaf?"
Morris concludes his article with the
observation that most Winnipeg houses don't
turn the sound up high enough. "I've spoken
to the managers and I guess they just think
I'm a sorehead," and he suggests readers
write in more letters, so that eventually
theatre managers may take notice of the
situation.
Morris continued, "The boob at Thursday
night's sneak preview who blew his nose
cynically at the final moment of 'Violent
Saturday,' when Richard Egan broke down
at the death of his wife, must have felt
very pleased with himself ... All the other
morons brayed appreciatively at this chance
to ruin a scene." For years now this reviewer
has been campaigning against the asinine
attitude of teeners at the sneaks.
Trade Fair at Toronto
Filmed for Germany
TORONTO—A complete film of Toronto's
latest, and possibly final, annual International
Trade Fair was shot by Associated
Screen News under the supervision of Jack
Chisholm for release by German interests to
the 3.600 theatres in West Germany.
The Canadian government has frowned on
continued sponsorship of the show at the
Toronto Exhibition grounds because, it was
intimated by Trade Minister C. D. Howe of
Ottawa, the many foreign exhibitors were
getting most of the gravy and the general
intention was to have Canada export and
not import much merchandise.
Allied Artists' "Bobby Ware Is Missing"
will be directed by Thomas Carr.
80 BOXOFFICE June 25, 1955

NEW Ballantyne
Double Cone
The new double cone speaker brings a new standard to
drive-in sound. Lower speaker resonance gives greatly
improved reproduction to more nearly equal the quality
of much larger speakers. A great new development in
design allows you to change outer cones in seconds, by
merely dropping a new one in place without special glue
or tools. An entirely new cone assembly that is reinforced
with a metal ring and spider completely eliminates rattles.
Cone is absolutely non-collapsing. New strength,
new sound and great durability in a die cast aluminum
case make the new Double Cone second to none.
"A" Series. Deluxe model in handsome blue and white
baked on undercoat and finish coat.
"Q" Series. Exactly the same as the "A" Series except
for handsome two-tone gray hammerloid finish.
Hi^ Ballantyne Sinile Cone
"E" Series. Now Ballantyne offers superb quality
sound in a single cone speaker unit. And when you
see it and hear it you'll be amazed that a speaker
could be built at such an attractive price, yet retain
the highest quality standards of durability. The entire
speaker is weather treated to resist moisture and
dampness. The case is extra tough die cast aluminum
—the same case as our famous double cone line.
"H" Series. Quality plus Economy. To meet the
needs of drive-in operators who want a low cost,
quality speaker. Unit is housed in a sturdy, sand-cast
aluminum case finished in two-tone gray enamel. Single
cone speaker is of excellent quality and the entire
unit is weather treated to give long service.
MX and RX Amplification Systems
Designed with a surplus of power for even the largest
drive-in theatre. Systems have all the latest and
most desirable features for top quality, trouble-free
performance. RX Series incorporates the above features
but is designed for economical operation in
many small drive-ins.
Omaha,
Nebraska
Theatre Equipment Supply
906 Davie St.
Vancouver, 8. C, Canada
J.M. Rice & Co., Ltd.
202 A Canada Building
Winnipeg, Manitoba, Canada
and
10029 Jasper Avenue
Edmonton, Alberta, Canada
Perkins Electric Co., Ltd.
277 Victoria St.
Toronto, Canada
'XOFFICE :
: June 25, 1955
81

. . While
le
, L'beau,
I
.
I
WINNIPEG
r^eoTge West, manager of the Crescent, left
on a vacation. Subbing is l^en Cooper,
who will act as relief manager for all Famous
Player.s suburban houses here . . . Manitoba
Supervisor Haj-old A. Bishop said that for
the run of "Davy Crockett" at the Met Eddie
Newman is tieing in with every article and
gimmick bearing the Davy Crockett name.
Bishop claims there is not a child in the city
who does not have at least one article bearing
the Crockett label.
The SM-seat Derrick in Virden recently
was added to the Rothstein circuit. Former
owner was Rene Gabrielle. At press time,
a new manager had not been chosen . . .
Manager Phil Geller, 20th-Fox, traveled to
Toronto to be present at office policy announcements
... A genuinely surprised manager
was Len Norrie when his staff of girls
at Empire-Universal presented him with a
birthday cake topped with an indeterminate
number of candles. The girls participating in
the surprise party were Isabel Brotman, Pat
Donald, Karen Gautes, Jackie Pressman,
Jerry Zivot. Libee Bubis and Carol Carriere.
. . .
The Northmain Drive-In urged families to
treat dad on Father's Day to a Sunday meal
Two
at the Skylite Roof Restaurant
large screenings that received plenty of
plaudits from exhibitors and other guests
were the Odeon-Morton Theatres special
preview of United Artists "Marty" at the
Odeon Sunday (19 1 and the Warner Bros,
tradeshow of "Mister Roberts" at the Uptown
Tuesday afternoon (21).
M. D. Spivak of Golden Age Beverages,
bottlers of the ten-ounce size of Stubby flavor
drinks, arranged with Jack Lexier of the
College for a cooperative tie-in wherein any
child bringing six Stubby bottle tops to a
Saturday matinee would gain free admittance.
Lexier's staff accumulated the caps
and turned them in to Golden Age for a preaiTanged
cash refund. To publicize the free
offer, announcements were made from the
stage of the College, lobby notices were
posted and heralds were distributed at all
north end schools.
Orest Hrynewich, implement dealer of
FOR SALE
YES! 8^00 LATE MODEL
USED OR RECONDITIONED
Also new British-Luxury CKairs available
THEATRE
CHAIRS
Spring edge steel bottom seot cushions and
fully upholstered backs—spring bock types olso.
Carpeting, asphalt, rubber, Vinyl tiles and
linoleum.
WE ARE FACTORY AGENTS-
AT BARGAIN PRICES
Drop us a line—we will give you photogrophs
ond full information.
"LA SALLE"
RECREATIONS, Ltd.
Theatre Chairs, Carpel. Linoleum and Tile Division.
945 GRANVILLE ST., VANCOUVER
MARINE 5034-5428
Stella, Sask., is consulting with Winnipeg
architects regarding the construction of a
180-car drive-in on the outskirts of town.
Joe Kulczycki will manage the ozoner upon
completion . the regular emcee was
on vacation, entertainer Cy Brownstone
pinchhit as emcee at the Beacon.
J. M. Rice & Co., with offices in Winnipeg
and Edmonton, has been busy with a
large variety of widescreen installations. The
825-seat Sahara in Edmonton recently installed
new spring cushion-back seats, complete
Ballantyne sound and projection equipment
as well as a Williams silver .screen for
widescreen presentation. Other installations
include complete new equipment for the
Canadian Legion in Fillmore. Sask.: opened a
new drive-m for John Dobni of Kindersley
at Eston, Sask.; made extensive alterations
involving an increase in seating capacity for
Ernie Hayne of Pilot Mound, Man.; completely
equipped and furnished the new Manville,
Manville, for Phil May of Wainright;
opened new Watrous Drive-In for Morley
Crawford, featuring Ballantyne equipment for
over 200 cars; installed at the Fort, Port
Prances, Ont., complete Ballantyne stereophonic
sound system with Williams screen
and Hilux Val anamorphic lenses. Other recent
installations of Williams silver screens
and Hilux Val anamorphic lenses include
Roxy, Uranium City, Sask.; Cosmo, Stony
Plain, Alta; Customs Altona; Pembina, Manitou;
Maidstone, Maid.stone. Sask.; Winkler,
Winkler; Beach, Winnipeg Beach; Alliance,
Alliance, Alta.; Lux, Kerrobert, Sask.; Cinema,
Swift Current, Sask.; Dodsland, Dodsland,
Sask.; Ethelbert, Ethelbert; Foxwarren, Poxwarren;
Avalon, Shoal Lake; Capitol, Vegreville,
Alta.; Playhouse, Steinbach; Sierys,
Weekes. Sask., and Grand, F>i-eeceville, Sask.
'Blackboard' Continues
With Elections Over
TORONTO—With the provincial election
campaign cleared away and Pi-emier L. M.
Frost's party returned to power, "The Blackboard
Jungle" made its reappearance in
Toronto with a delayed moveover to the
Uptown from the sister theatre, Loew's,
where the picture played two weeks in the
face of criticism, some of which was apparently
political.
For its Uptown engagement, "The Blackboard
Jungle" was advertised as "the most
controversial picture of the year," along with
the line: "The thousands who knew of the
controversy in press and radio now demand
to see it."
Significantly, it was pointed out that the
picture would be presented "exactly as shown
at Loew's."
Prior to election day in Ontario, it had
been reported that Premier Frost had requested
the withdrawal of the picture, but
all parties remained silent on the matter,
and the Ontario censors took no action. The
Globe and Mail commented, regarding the
Uptown engagement, that the picture had
been classified as adult entertainment, which
should be the guide to parents on the admission
of juveniles.
One who had demanded that the picture
be banned wound up as an unsuccessful
candidate in the provincial elections on an
anti-Frost ticket.
RESEARCH BUREA
for
AAODERN THEATRE PLANNER
ENROLLMENT FOR.M FOR FREE INFORMATKa! :eal»
The MODERN THEATRE
PLANNING INSTrrUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen:
Please enroll us in your RESEARCH BIJRE|"
'Others of
to receive informcrtion regularly, as releas^J,
the lollowing subjects for Theatre Plannin|f. 'ato, J.
D Acoustics
D Air Conditioning
n Architectural Service
n "Black" Lighting
D Building Material
n Carpets
n Coin Machines
G Complete Remodeling
n Decorating
B Drink Dispensers
D Drive-In Equipment
G Other Subjects
Seating Capacity..
Address..
City
State
Signed..
n Lighting Fixturai
n Plumbing Fixtuw
n Projectors
G Projection Lampi
c A. DesU
G Seating
B
G Signs and MarqutsiimM S
'lijifhead, i
G Sound Equipmea
n Television
G Theatre Fronts
G Vending Equipin(L{
Postage-paid reply cords for your further conv(
in obtaining information are provided in The MODI
THEATRE Section, published with the first IssM
each month.
I cl
',1
Cineii
iiisleiott of
Pan! Pap:
adv. I,
[as;r:a-, C.
Greek Co
M Verville,
int.
Alt
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nadian
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Rib!
ej Johns
Kent
Zaien o(
mpbell.
One of
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pjctt
*er, critic
n«« haii
know the
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82
BOXOFFICE June 25, 1955 oxorpicj

, Lebeau,
. . was
. . . The
. . Premier
. .
lanada Film Industry
LtGanetakos Rites
MONTREAL—Hundreds of tiieiids allended
neral services here for George Ganetakos,
esident of United Amusement Corp., who
ed in aji automobile accident June 9. Tlie
rvice was at the Greek Orthodox Church,
Dly Ti-inity, and was conducted by the Rev.
Salamis, presided over by the Rev.
metrics. Bishop of Olympus. New York,
le Rev. Phillip Ramphos of Ottawa a.ssi.sted.
Eight automobiles laden with flowers preded
the procession to the church, headed
John Ganetakos, son of George Ganetakos
id vice-president of United Ausement Corp.
ading film industryites paying homage to
e motion picture pioneer were M. A. Hirsch,
esident of Consolidated Theatres: William
ster, second vice-president of United
Tiusement, and all managers of the Mental
theatres of the UAC chain, of Confedation
Amusement and Consolidated Theas
and member.s of UACL personnel.
Honorary pallbearers were Ernest Cousins,
C. Salamis, E. Briffa, C. Marotta, W. Les-
, C. Chaplin, Romeo Vendette and R.
jlstead.
Others of the motion picture industry inuded
El-nest W. Sayer, Allan Spencer,
Conway, Leonard Lauer, managing direcr
of Cinerama; G. Seslock, F. Conte, Bill
ngleton of Associated Screen News; Harold
alker, J. J. McMorrow, H. Archambault,
Paul Papineau of the Odeon circuit; John
3ady. L. Taylor, N. C. Rea. Michael
akarios, G. F. Bee of the Bank of Mental.
Phrixos B. Papachristidis, president of
.e Greek Community of Montreal.
M. Verville, C. Girard of the Cartier Theae;
A. Deslauriers of the Prince.5S Theatre;
Ben Norrish, former president of
jsociated Screen News; Ray Cooper, Harold
hitehead, Alf Horn, Ken Hatton, Sam Mar-
)lese, Alf Perry, F^-ank Fisher, Haskell
asters, M. Bolstead of the Famous Players
inadian Corp.; Roland Gomery, Tom
eegan. Rabbi H. J. Stern of Temple Eman-
."1 and T. P. Hirsch.
C. McCarthy of New York, H. Cass of To-
•nto, F. D. Jarvis of New York, George
eiber of Toronto, L. Eddy Ouimet, Frank
atton, A. E. Simpson, Robert Johnson of
VRO, Eddy Descoteaux, Walter O'Heam,
dney Johnson, Eric McLean, J. O. Bergevin
Kent Theatres, Paul Emile Bergevin,
Zaien of Joliette, Gilbert Dalton, David
impbell.
One of the nicest tributes paid the late
otion picture pioneer was by Thomas
xher, critic of the Gazette. Archer wrote:
"In many years on what we call the theae
beat, you meet many striking people,
eorge Ganetakos . for me most
Jcidedly one of them. And when you meet
ch people you never forget them.
"You had to see that oaken figtire once
know the strength of his character, his
yalty to the ideals he had set himself.
le country of his birth and the country of
.s adoption ... He was a man who wasted
5 time on useles words. He knew what he
anted. As a servant of the people, he had
/o main objects in life—to see that the
istitution he built up . . . was provided for
jainst all eventualities (the best films posble
for the greatest number of people posblei
and that the debt to Canada and his
iginal homeland should never be forgotten."
TORONTO
The Motion Picture Theatres Ass'n of Ontario
has two new members, according
to Executive Secretary Arch H. Jolley. They
are the Scarborough Drive-In, acquired by
20th Century Theatres at Toronto, and the
Wright Theatre at Keewatin, a 450-.seat
house owned by G. M. Wright . . . Manager
Vic Nowe had roses for the first 500 women
last Friday night (17i at the Odeon to
give a sendoff for "That Lady" on the
screen Theatres, part of the
Allen
.
interests, has closed down the major
St. Clair in Toronto, a center for foreignlanguage
films, for the summer.
Don Kinloch, manager of the Hollywood,
is rounding up war veterans who served in
the London Scottish of the Ai-my in the last
war for a branch here of the organization to
perpetuate the regiment's achievements .
The Golden Mile, which is the theatre part of
the Plaza suburban shopping center, is continuing
to July 16 its popularity contest for
picking two boys for a week's vacation at
the YMCA camp in Muskoka.
For "Love Me or Leave Me," in its second
week at Loew's, Manager Jack H. Clarke is
having Phil Stone do his station CHUM
newscasts in the theatre lobby. Patrons get
a chance to win wrist watches, record albums,
theatre passes or bottles of shampoo
much-publicized appearance of Franchot
Tone at the Shakespearean Festival
in Stratford during the next two months is
off. He had been booked as a narrator, but
is replaced by William Needles of Toronto.
IF.
The downtown Tivoli is undergoing a thorough
face-lifting for reopening at the end of
August, which reminds Tom Daley, manager
of the University, who managed the
Tivoli back in the '20's that the only previous
time the Family Players unit had been closed
was for one day when it was wired for sound
. . . Verd Marriott, manager of the Park
at St. Catharines, has stepped down as president
of the Niagara District Theatre Managers
Ass'n. He is succeeded by Mike Zahorchak,
drive-in operator there. The treasurer
is St. 11 Harry Rosenberg, Centre, who has
recovered from recent illness. Fred Koslo is
still
secretary.
Harrison Patte, veteran Famous Players
headoffice booker, has recovered from a severe
illness.
Half-Buck Night Started
At London, Ont„ Airer
LONDON, ONT. — Competition among
drive-ins in western Ontario reached a new
.stage when the Star-Top, a Herb Ochs operation,
announced that the driver and car
would be admitted on one scheduled night
for 50 cents. There was no admission fee
for other passengers, thus virtually making
it a Half-Buck night.
The five drive-ins in the Hamilton district
previou.sly extended the buck night, with a $1
price for a carload, to either three or four
nights of each week.
YOU ARE PLANNING TO
BUILD, ALTER OR REMODEL
WE WILL BE VERY GLAD TO
BE AT YOUR SERVICE.
GIVE US A TRIAL AND BE CON-
VINCED OF OUR WORK AND PRICE
• ^R/Tb
ALEXANDER TYWON i
GENERAL CONTRACTORS and BUILDERS ;
Now Contracting
to Indoor and
Outdoor
Theatres
282 CARLTON STREET,
TORONTO, ONTARIO, CANADA
Phone WAInut 2-9954
DXOFFICE June 25, 1955
83

. . The
. . . Paul
. . Beatrice
. . The
. .
MONTREAL
T^ontreal Filmrow was invaded by the greatest,
number of out-of-towners ever for the
funeral services of the late George Ganetakos,
president of United Amusement Corp.
and leading Montreal and district film pioneer.
Noted among the out-of-towners were
F. L. Fisher, general manager of JARO: HjI y
Cass, general sales manager, MGM: Gordon
Lightstone, general manager. Paramount;
D. V. Rosen, general manager, International
Film Distributors; C. S. Chaplin, general
manager. United Artists; George Heiber, head
cffice manager for UA; Haskell Masters, general
manager, Warners; W. J. O'Neill, secretary-treasurer.
Paramount, all from Toronto.
P. J. A. McCarthy of U-I was also in.
Archie Cohen, manager for Warner Bros.,
was host at a screening for the press, radio
and television of "Mister Roberts." Screening
was held at the York Theatre prior to its
release to Canadian theatres . . . H. H. Greenblatt,
domestic sales manager, RKO New York
City office, and J. Labow, Canadian district
manager, Toronto, visited Montreal offices,
conferring with Harry Cohen, Montreal manager
. Macamic Theatre of Macamic,
Que., owned formerly by L. Bertrand, has
been recently purchased by Clament Raymond.
Eddie Schrieder, booker at Quebec Cinema
Booking, was rushed to General Hospital,
Lachine, and underwent an operation. Latest
MR. EXHIBITOR
III
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.
reports indicated good recuperation
Jacqueline Morin, Warner Bros. 16mm, is
back to work completely recovered from her
recent illness Ravitsky, office
employe at Warner Bros., announced her
engagement to Albert Greenberg . .
.
Jacqueline Osher, cashier at United Artists,
is leaving for a short holiday, traveling by
plane to Toronto, then to New Haven, Comi.
Vanier, salesman in the Warner
Bros. 16mm division, is away on a business
trip in the Gaspe Peninsula.
The premiere in North America of "The
Dam Busters" will be held July 21 at the
Capitol Theatre, with at least five of the
World War II heroes in attendance. Spon-
.sored by the Canadian Pathfinders Ass'n,
proceeds of the premiere will go to the Royal
Canadian Air Force Benevolent Fund, the
RCAF Ass'n Welfare Fund and the Path-
Roman Catho-
finders Welfare Fund .
lic Diocesan Commission of Cine-Club is organizing
a committee charged to teach the
fundamentals of filmmaking to youths belonging
to the diocese parish clubs. Krst
meeting of the committee will be held at Oka,
Que., early in September and will be followed
by a second meeting at Ile-Aux-Nois.
A Canadian motion picture film festival
took place at the Globe Theatre at Dublin,
Ireland. The festival was presented by Canada's
ambassador to Ere and benefits were
given to the Irish Red Cross Society. The
progi-am comprised a few shorts from the
Canadian Film Board ... A National Film
Board crew has begun a three-month stay
in the Canadian Arctic to make a television
series. The crew, which brings the first motion
picture soimd equipment into the F^r
North, will be based initially at Resolute Bay.
The itinerary includes Alert Bay, Frobisher,
Yellowknife, Aklavik, Back River and the
Thelon Sanctuary, where they will endeavor
to obtain a record of hard-to-find musk-ox
herds. Members of the crew include John
Howe, director; Wally Sutton, cameraman;
Cliff Griffin, sound, and Douglas Wilkinson
of the Department of National Resources as
technical adviser.
.
Exhibitors who visited F^mrow included
Jim Gauthier, owner of the Montcalm, Rouyn,
accompanied by his son .
man, manager of
. Larry Druxer-
Trans-Canada Film Distributors
Corp. has returned from a business
trip
to Quebec City and district.
Comedian Jack Pepper has been signed for
the Paramount film, "Anything Goes."
HANDY SUBSCRIPTION

. . The
ent 28 Auxiliary Holds
innual Fund-Raising Tea
TORONTO—The Variety Tent 28
Women's
jxUiary. under the direction of Mrs. Ben
•eedman, president, held its annual tea at
le residence of Mrs. Harry S. Mandell, wife
the chief barker, at 2 Ridgewood Road.
ith an attendance of more than 200 women.
Mrs. Alexander Beder was the convener
the tea, the proceeds from which went
the auxil ary fund which provides treats
id assistance for students at the Variety
illage Vocational School.
The women barkers remember each boy
1 his birthday with suitable gifts and a
ike, and al.so provide needy students with
athing and necessities. The tea is the one
iportant fund-raising event in the year for
le
auxiliary.
'hone Device Publicizes
.nterrupted' in Denver
DENVER—Frank Jenkins, MGM publicity
an. and William Hastings, manager of the
rpheum, made history when they contracted
ir the use of Phonetel for a week to publicize
:nterrupted Melody."
It is reported that more than 10,000 calls
ere made to the two machines in the week.
he device carried a drum with a message
ouut the film. The phone numbers, which
ill be used from time to time for different
/ents, were made known by thousands of
nail slips handed out around town, and
nail teaser ads in the dailies. The device
on a 24-hour basis with calls being counted
1 the machine itself. The message runs
bout a minute and can be changed when-
^er necessary. Carl Mock is handling the
evice in Denver.
O T J A\N A
R/rorris Berlin, owner of the Somerset, broke
the news about the celebration in the
fall for the Ottawa version of the semicentennial
of film exhibition. There is a facs
mile of a letter by Thomas A. Edison
that Holland Bros., Ottawa, pioneered his
Kinetoscope a long time ago . Soviet
Embassy in Ottawa was the .scene of a
special .screening June 15 of a Russian comedy,
"The Safety Match," in color. The film
is based on a story by Anton Chekhov who
died in 1904. Newspaper people were among
the invited guests in the audience. The picture,
made last year on the 50th anniversary
of the writer's death, will have theatrical
distribution in Canada, it is understood.
Two local drive-ins have a tie-in with gasoline
stations through which a ticket for
one show is a giveaway with so many gallons
of gasoline or an equal purchase. The two
are the Aladdin, operated by 20th Century
Theatres, and the Auto-Sky, which is licensed
to B. W. Freedman.
The construction crews have moved in on
the municipalities which will have to give
way to the St. Lawrence River project of the
Ontario Hydroelectric Commission in conjunction
with the seaway. One theatre is affected,
the Cameo at Morrisburg. owned by
Carl Madsen. The towns are being moved
to new s tes, along with highways and railroads.
b;!1 Hartnett, union official at Ottawa and
chief projectionist at the Famous Players
Regent, is reported to be making satisfactory
recovery after an operation in the Ottawa
Civic Hospital. His son William jr. is assistant
to Manager W 11.am Cullum of the Regent.
'Constant' in 3rd Week
TOriONTO— Although the caaipaign on
"Marty" had started, the International Cinema
held "The Constant Husband" for a
third week. The Italian season continued at
the Pylon, as it has done for months. The
latest was "L'Ultima Nemica" for a week's
run. The Studio provided "II Conte di Brechard."
Odeon Accountants Shifted
TORONTO—E. B. McConkey has resigned
as assistant treasurer of Odeon Theatres, according
to C. R. B. Salmon, vice-president.
H. T. Blumson. formerly chief accountant,
has been named assistant treasurer and
V. Mandvere and B. Longbottom have been
named chief accountant and accountant, respectively.
Davy Crockett' Openings
let in Toronto Area
TORONTO—The stage is set for the big
jcal splash of "Davy Crockett. King of the
/ild Frontier," distributed in Canada by
nipire-Universal Films, which recently renquished
Republic product in Canada.
The picture starts off with a day-andate
engagement at seven Famous Players
nits, the lineup comprising the University,
>glinton, Beach. St. Clair, Palace, College
nd Runnymede, along with first runs at
lamilton, London, Montreal and vai-ious
'estern points. The Capitols at Ottawa and
ludbury will get it early in July.
^ive Play Action Runs
TORONTO—Nat Taylor's 20th Century
i'heatres circuit now has a five-unit comination
in Toronto for first run action prorams
through the addition of the suburban
Vestwood to the original group, the Downown,
Glendale, State and Scarboro. The
/eek's top feature was "Navy Air Patrol."
Fo Four-Night Operation
REMSEN, IOWA—The Vogue Theatre here
las announced curtailment of open nights to
our nights each week until fall. The theare
will now show movies on Sunday, Tuesday,
^riday and Saturday nights.
Paul Simqu. formerly with Mayer-O'Brien,
las joined tlie Paramount prcmotion delartment.
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OXOFFICE :
: June
25, 1955

: June
M
jtlto;
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Scores of busy little messages
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Every exhibitor is
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25, 1955.;;.

. Weather:
—
—
—
flX0fflCE(i)DDi^JJ]ii'UJD5
i
ie EXHIBITOR HAS HIS SAY ABOUT PICTURES
ALLIED ARTISTS
rrow in the Dust (AA)—Sterling Hayden,
een Gray, Keith Larsen. Another Indianly
opus. Business was only fair. Played
Okay.—D. W. Ti-isko, Runge
latre, Runge, Tex. Small-town and rural
lonage.
owery to Bagdad (AA)—Leo Gorcey,
itz Hall, Bernard Gorcey. The boys do just
ut the same business all the time, so no
iplaints. Played Wed.-Sat. Weather;
rm.—Harold Bell, Opera House, Coaticook,
Small-town patronage.
lipped Wings (AA)—Leo Gorcey, Huntz
1, June Vincent. This is routine entry
a
h no more than the boys' usual number
lapstick escapades to entertain their fans,
tailed to arouse the excitement that
ngle Gents" created. Doubled with "Loope"
to just so-so business. The way they
ow them on TV will soon have these guys
t
of business as a steady diet of anything
n wears thin. Played
idy.—Bob Walker, Uintah
Fri.,
Theatre,
Sat. Weather:
Fruita,
1
Small-town and rural patronage.
ighter Attack (AA)—Sterling Hayden, J.
rol Naish, Joy Page. A good little picture.
T :d it on a Sunday and Monday and comnts
were okay. Played Sun., Men. Weather:
)1.—Carl W. Veseth, Palace Theatre, Malta,
I nt. Town and country patronage.
Ugh Society (AA)—Leo Gorcey, Huntz Hall,
•nard Gorcey. For the popcorn eating cust
lers they bring in, I sure hope these boys
I't grow old for a long time. They draw
ter for us than darn near any ultrara.
Played Sun., Mon. Weather: Hot.
] V Bray jr., Queen Theatre, McAllen, Tex.
lish-Spanish-speaking patronage.
COLUMBIA
)aine Mutiny, The (Col)—Humphrey Bot,
Jose Ferrer, Van Johnson. This top atction
failed us miserably at the boxoffice.
uld have been because of the beautiful
ather and its having played all over our
ritory previously. Thought this was better
n "Waterfront." Played Sun., Mon.
ather: Beautiful.—Michael Chiaventone,
lley Tlieatre, Spring Valley, 111. Population
00.
:;annibal Attack (Col) — Johnny Weissiller,
Judy Walsh, David Bruce. Tarzan
t ain't what he used to be, although this
sn't any better or worse than the other
). Always used to get a big play on Tarzan,
omething has happened. We just don't
ymore. About right for a weekencj double
I. Cheap enough, too. Played Fri., Sat.
atlier: Nice.—Mayme P. Musselman, Roach
eatre, Lincoln, Kas. Small-town patronage.
ire Over Africa (Col)—Maureen O'Hara,
ccionald Carey, Binnie Barnes. A mixed up
ss which confused the few customers who
to see it. Played Fri., Sat. Weather:
-E. M. Freiburger, Dewey Theatre,
wey, Okla. Small-town patronage.
indiscretion of an American Wife (Col)—
nnifer Jones, Montgomery Clift, Gino Cervi.
e worst dud we have had the misfortune to
y in a long time. We had walkouts galore
and not one person said they liked it. Played
Mon., Tues. Wed. Weather: Clear and mild.
Tom Hetherington, Musicland Theatre, Kaslo,
B. C. Small-town patronage.
Singin' in the Corn (Col)—Reissue. Judy
Canova, Allen Jenkins, Gwinn Williams. For
a while we thought the good old days had
come back as they really rolled in to see this
old Columbia reissue. We doubled it with an
oldie from Paramount, 'The Great Missouri
Raid," and added Jesse James' name to the
More Optimism Needed,
Texas Showman Says
Please fellows, let's start a new trend
in reporting pictures—report only those
that do favorable business and give those
reports an enthusiastic buildup. Of the
39 reports of June 4, only H offered the
slightest incentive to another exhibitor;
38 had some big or little bit of pessimism.
Sure we are suffering—high rental, late
dates, low grosses. So what? It only
thrusts our morale down another notch
to hear of general misery. However, if
we hear about a little town in Kansas
that did a nice business on an ordinary
picture, then we say: "I will get behind
that one with some real showmanship,"
and sure enough, we enjoy a nice surprise
in gross.
By the same token, if some little town
in Florida reports a certain "big" picture
proved to be a "clinker," then we are
tempted to waste no time nor advertising
on that program. Consequently, it falls
flat
So, I say in all seriousness, let's be mum
about our suffering and be real generous
when we do hit the jackpot. It could help
a lot, you know.
Wakea Theatre
Waskom, Tex.
C. J. OTTS
attraction board and we never really knew if
it was the Jesse James angle or the Judy
Canova corn that did it. Corn or not, it's
the thing that makes you smile at your
family next morning.—Olin Evans, Starlite
Drive-In, Florala, Ala. Small-town and rural
patronage.
Three Hours to Kill (Col)—Dana Andrews,
Donna Reed, Dianne Foster. Doubled this
with "Jungle Gents" and had a good program
that pleased all who came. But the title
didn't help get them in. Played Thurs., Fri.,
Sat. Weather: Good.—M. W. Long, Lans
Theatre, Lansing, Iowa. Population 1,500.
Violent Blen, The (Col)—Glenn Ford, Barbara
Stanwyck, Edward G. Robinson. Every
once in a while a western comes to the silver
screen that has that certain something that
draws. This one has all, cast, story, plot, color
and Cinemascope. All in all, it pleased our
western fans and a good many others, too.
Played Sun., Mon., Tues Weather: Cool.—
F. A. PhUlips, Nortown Theatre, Flint, Mich.
Industrial patronage.
METRO-GOLDWYN-MAYER
Athena (MGM)—Jane Powell, Edmund
Purdom, Debbie Reynolds. This is a little
wacky but for some reason did not draw the
teenagers, and when we don't get them we
don't eat. The title doesn't mean much to
us country bumpkins in these parts. Played
Sun., Mon. Weather: Good.—Paul Ricketts,
(jharm Theatre, Holyrood, Kas. Small-town
and rural patronage.
Bad Day at Black Rock (MGM)—Spencer
Tiacy, Robert Ryan, Anne Francis. This
suspense drama holds you right down to the
finish line. A terrific bit of jujitsu on Tracy's
part. The title fooled me. It isn't a western,
boys, it's downright good mystery. Played
Sun., Mon., Tues., Wed. Weather: Terrible.
Robert Klinge, Uptown Theatre, Sedalia, Mo.
Medium-sized town and rural patronage.
Betrayed (MGM)—Clark Gable, Lana Turner,
Victor Mature. Turner and Gable surely
came thi'ough with a good performance.
Mature was excellent. My patrons were conspicuously
absent. Didn't make house net
either night.—W. S. Funk, Star Theatre, St.
Stephen, S. C. Population 1,000.
Confidentially Connie (MGM)—Van Johnson,
Janet Leigh, Louis Calhern. Just a cute
little comedy that would be ideal for the
Friday-Saturday trade. I made the mistake
of putting it midweek, as this company wants
too much to allow me to double-bOl it. Anyway,
the missus and I enjoyed it. We were
about the only ones to see it. Even the magic
name of Van Johnson didn't help. Played
Wed., Thurs. Weather: Mighty nice.—I.
Roche, Vernon Theatre, Vernon, Fla. Smalltown
and rural patronage.
Give a Girl a Break (MGM)—Marge and
Gower Champion, Debbie Reynolds, Helen
Wood. Another light-hearted musical with
just a sprinkle of ballet for the folks who
want relaxing entertainment with no involved
plots or undercurrents to keep them
from going to sleep if they so desire. No
walkouts. Average business. Played Sun.,
Mon., Wed. Weather: Warm.—Richard and
Audrey Fritz, Tic Toe Theatre, What Cheer,
Iowa. Small-town and rural patronage.
Gone With the Wind (MGM)—Reissue.
Vivien Leigh. Clark Gable, Olivia de Havilland.
Run widescreen (titles and words made
for it, the rest is on 1.33), so you are head
hunting. Pleased that the unusual and TV
fans saw this. Some even asked how it could
be filmed in Cinemascope. A reissue worthy
of date, but rental not for small towns. Played
Sun., Mon., Tues. Weather: Fair and cold.
Ken Christianson, Roxy Theatre, Washburn,
N. D. Small-town patronage.
Her Twelve Men (MGM)^—Greer Garson,
Robert Ryan, Barry Sullivan. Even our
teachers let us down on this good feature.
Didn't make expenses on it and such a
pity; it's a bit too tame for our type patronage.
A waste of playing time here. Small
towns be warned ! Played Fri., Sat. Weather:
Good.—Walt and Ida V. Breitling, Comfrey
Theatre, Comfrey, Minn. Population 1,000.
Jeopardy (MGM) — Barbara Stanwyck,
Barry Sullivan, Ralph Meeker. You can always
depend on a good performance from
Barbara Stanwyck. This is only a small picture,
running time 69 minutes. But believe
me, it is 69 minutes of real entertainment,
excitement and suspense. Everyone was
(Continued on following page)
XOFFICE BookinGuide :
: June 25, 1955

—
. . they
The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
thrilled with the picture, and the second night
it brought out people I rarely see in my theatre.
Did about 120 per cent business. Play
it; it's O.K. Played Pri., Sat. Weather: Good,
roads very bad.—P. L. Murray, Strand Theatre,
Spiritwood, Sask. Small-town and rural
patronage.
JuUus Caesar (MGM) — Marlon Brando,
James Mason, John Gielgud. So it rated
13 plus. Well, it rated 13 minus here. I sold
the school on a matinee. They came 100 per
cent and then beat it straight home to warn
the folks. They must have, 'cause I grossed
$15.75 tonight. Shakespeare's double talk completely
confused my action fans (and I'm in
that category). For classroom use, yes; for
theatre use, no. Hail and fareweU. (P.S.: I
really can't kick, 'cause I seldom take a shellacking
on a picture. The salesmen are considerate
and select their best for my use.)—
Prank E. Sabin, Majestic Theatre, Eureka.
Mont. Small-town patronage.
KogTie Cop (MGM)—Robert Taylor, Janet
Leigh, George Raft. Played this one on my
regular western date. Not a bad picture. Drew
average Priday business but failed miserably
on Saturday. They wiU like it if you get
them in. Played Pri., Sat. Weather: Good.—
W. L. Stratton, Lyric Theatre, Ch£illis, Ida.
Population 700.
PARAMOUNT
Arrowhead (Para)—Charlton Heston, Mary
Sinclair, Brian Keith. I have been showing
how we wronged the Apa,che so long I've built
them all up as heroes except poor old Geronimo,
and now Heston pops up hating all
Apaches so well and so violently that my regulars
don't know who mistreated who. Anyway,
it was a pretty good feature that held
up on the Sunday change better than I had
expected. Played Sun., Mon. Weather: Chilly.
—Bob Walker, Uintah Theatre, Pruita, Colo.
Small-town and rural patronage.
Bridges at Toko-Ri, The (Para)—William
Holden, Grace Kelly, Fredric March. A good
action picture, but it was milked before I
got it, so I just managed to break even on
the engagement. It is really a swell show,
although a little long. Played Sun., Mon.
Weather: Good.—E. M. Freiburger, Dewey
Theatre, Dewey, Okla. Small-town patronage.
Paramount Presents VistaVision (Para)—
Congratulations, Paramount. In this tworeeler
you have a short subject that will improve
any program. This short is presented in
such a fine way that it holds interest from
start to finish. All ten of the pictures previewed
look really great. And in VistaVision
they should all be big hits. This new photography
is marvelous, and you have to see it
to believe it. Played Sun., Mon. Weather:
Cool.—W. L. Stratton, Lyric Theatre, Challis,
Ida. Population 700.
Sabrina (Para)—William Holden, Humphrey
Bogart, Audrey Hepburn. This is really
an excellent picture but left something to
be desired at the boxoffice. Business slow.
Played Tues., Wed. Weather: Mild.—Lew
Bray jr.. Queen Theatre, McAllen, Tex.
English-Spanish-speaking patronage.
RKO RADIO
Americano, The (RKO) — Glenn Ford.
Frank Lovejoy, Cesar Romero. I didn't see
this, but my patrons did. In fact, it interested
them so thoroughly they forgot we had a
snack bar. When that happens, we know they
have been royally entertained—C. J. Otts,
Wakea Theatre, Waskom, Tex. Small-town
patronage.
Cattle Queen of Montana (RKO)—Barbara
Stanwyck. Ronald Reagan, Gene Evans. A
pretty good western that seemed to please
the few folks in our community who don't
have TV sets yet. Business was about average.
Played Sun., Mon. Weather: Good.
Paul Ricketts, Charm Theatre, Holyrood,
Kas. Small-town and rural patronage.
Underwater (RKO)—Jane Russell, Richard
Egan, Gilbert Roland. This one is just like
the title. Tln-ee-fourths of the picture is
photographed underwater, with good Superscope
focus and brillance. Slow-moving, without
much of a story. Maybe my patrons are
getting wise to the way Jane Russell is overadvertised.
This picture proved it. She just
can't act. Business was way below average.
Played Sun., Mon. Weather: Mild.—Charles
W. Dyas, Lyric Theatre, Earlville, 111. Population
1,200.
REPUBUC
Johnny Guitar (Rep) — Joan Crawford,
Sterling Hayden, Mercedes McCambridge
Crawford has played everything now and, as
always, is tops. The picture is good and it
Charles Dyas Welcomed
As New Contributor
I am making my first comments to the
Exhibitor Has His Say section of BOX-
OFFICE. I hope that they will be of some
help to the many exhibitors who read
this column weekly. I know that in the
past, the comments of others have been
of unquestionable help to me on more
than one occasion.
Lyric Theatre
EarlviUe, lU.
CHARLES W. DYAS
hard to believe any average situation would
is
turn down a playdate. It's the type picture
di-ive-in and action spot patronage goes for
and will do a little above average business.
We can't set an example from our grosses,
but our town is overseated, which accounts
for the new worried look on our face. "Johnny
Guitar" would otherwise have played a pretty
tune at our boxoffice.—Olin Evans, Starlite
Drive-In, Florala.'Ala. Small-town and rural
patronage.
Outcast, The (Rep)—John Derek, Joan
Evans, Jim Davis. Worth top playing time
in any small town. Very good Ti-ucolor.
Good acting, nice story, above normal business.
Played Tues. Weather: Cool.—Michael
Cliiaventone, Valley Theatre, Spring Valley,
111. Population 5,000.
Roogie's Bump (Rep) — Robert Marriot,
Ruth Warrick, Robert Simon. This one has
the Brooklyn Dodgers, which you do not see
enough of. We were fortunate to play this
at the start of baseball and got a few extras.
Nothing big, but there are a few good laughs.
Played Wed. -Sat. Weather: Cool.—Harold
Bell, Opera House, Coaticook, Que. Smalltown
patronage.
20th CENTURY -FOX
Garden of Evil (20th-Fox)—Gary Cooper,
Susan Hayward, Richard Widmark. Nothing
wrong with the picture except the age of it
and that must have hurt our business; we
didn't have any. Paid top rental, and you
should listen to their newest song and dance
—more tricks than a magician. So read the
small print, then discount it, when buying
any Cinemascope. Played Sun., Mon. Weather:
Pine.—Mayme P. Musselman, Roach Theatre,
Lincoln, Kas. Small-town and rural
patronage.
Hell and High Water (20th-Fox)—Richard
Widmark, Bella Darvi, Cameron Mitchell. A
nice Cinemascope production that is packed
with action from the start. If you are set up
for Cinemascope, this is one you won't want
to miss. Played Wed., Thurs., Fri. Weather:'
stormy.—Robert Kllnge, Uptown Theatre, Sedalia.
Mo. Medium-sized town and rural patronage.
King of the Khyber Rifles (20th-Fox)—
Tyrone Power, Terry Moore, Michael Rennie.
Not like the old one at all, but here again
the Cinemascope lens does excellent justice
to the scenery. We had everything thrown
against us this week—plays, dances, speedway
rases, children's prize-giving—yet we
held our own with this one. Recommended
for most houses. Action fans might be d:
appointed at the lack of action. Too mm
love for the men folk, so they did not co;
as we expected them to. The women did ni
come either . thought it had too mucl
fighting. Played Sun., through Sat. Weather:
Fine.—Dave 3. Klein, Astra Theatre, Kitwe-
Nkana, Northern Rhodesia, Africa. Mining,
government, business patronage.
Jj
UNITED ARTISTS
Adventures of Robinson Crusoe (UA)—Dan
O'Herlihy, James Fernandez, Felipe DeAlba.
Very good acting by Dan O'Herlihy, who carjj
ries the show alone. Used this on our two!
for-one nights and it drew plenty of thl
younger ones. Played Wed., Thurs. Weather!
Okay.—D. W. Trisko, Runge Theatre, Runga
Tex. Small-town and rural patronage.
Little Kidnappers, The (UA)—Duncan Ma Lg
crae, Jean Anderson, Adrienne Corri. This "
one of the best pictures I have seen. Oi
customers were of the same opinion and wi
had good turnouts each night. If you haven'
played it, you are missing a good bet as
wOl please all types of audiences. Players
Thurs., Pri.. Sat. Weather: Clear and mild.-
Tom Hetherington. Musicland Theatre, KasloJH*ri«(
B. C. Small-town patronage.
UNIVERSAL-INTERNATIONAL
Captain Lightfoot (U-I)—Rock Hudson'
Barbara Rush, Jeff Morrow. This should b(
money in the bank for the exhibitor who hasj
a heavy population of 1870 vintage Irisly
patriots. Unfortunately, we don't. We played]
It widescreen. We're not proud when it
one bracket lower than in CinemaScopdrj
Played Tues., Wed., Thurs. Weather: Good.- '
Paul Ricketts, Charm Theatre, Holyrood
Kas. Small-town and rural patronage.
Four Guns to the Border (U-D—Ror;
Calhoun, Colleen Miller, George Nader
good action picture that failed to hold up oi
a weekend due mostly to a carnival in towa
which took most of the kids. No fault (
the picture. Played Fri., Sat. Weather: Gooi
—W. L. Stratton, Lyric Theatre, Challis, Idi
Population 700.
WARNER BROS.
Dragnet (WB)—Jack Webb, Ben Alexander
Ann Robinson. Doubled with "Maltese Pal
con" on the lower end. Thanks, Jack, make
more of this. Played Thurs., Sat. Weather
Warm.—Lew Bray jr.. Queen Theatre, M&
Allen, Tex. English-Spanish-speaking pa'
tronage.
Drumbeat (WB)—Alan Ladd, Audrey Dal
ton. Marisa Pavan. As usual, a good AlalJI^ii,
Ladd western. Fast-moving and_ there
wonderful Cinemascope photography a
color in this one. It took this picture t<
bring our Friday and Saturday business
to almost normal before TV. Played Fri,
Sat. Weather: Warm.—Charles W. Dyai L
Lyric Theatre, Earlville, 111. Population 1,20(|||b
High and the Mighty, The (WB)—Jo
Wayne, Claire Trevor. Laraine Day. Leave
out the newlyweds and here is a masterpiece, |
No argument with their acting. They wer"
so good they made the people nervous. Player
Sun.. Mon. Weather: Good. — Elaine £
George, Star Theatre, Heppner, Ore. Small
town and rural patronage.
"
BOXOFFICE BookinGuide June 25, 1951
iFncE:

is
. .
rpretive onalysis of loy and tradeprcss reviews. The plus and minus signs Indicate degree of
irl lly; audience classification is not rated. Listings cover current reviews, brought up to dote regularly
b portment serves also as on ALPHABETICAL INDEX to feature releases. Numeral preceding title
PIfre Guide Review page number. For listings by compony, in the order of release, see Feature Chart. M'hm
B\Qm
Very Good; -i Good; - Fair; — Poor; = Very Poor In the summary
i
rated 2 pluses, " os 2
is
]ott and Costello Meet the Keystone Kops
(BO) Comedy U-
;3 TOlt. Costello Meet the Mummy (79)
Comedy
es of HaIJi Babe. The
U-l
a (93) 20th-Fo»
^'f7 'entures of Robinson Crusoe (90) Drama UA
lentures of Sadie, The (75)
Comedy
20»h-Fox
lean Manhunt (65) Adv-Orama Rep
(110) Musical I.F.E.
't Misbehavin' CS2) Musical-Comedy.
Strike (. . ) Drama LP
»yt a Bride (B3) Comedy U-l
ericano, The (87) Drama RKO
lela (81) Drama 20th-Fox
imal Farm (75) Satire OCA
lapolis Story. An (SI) Drama AA
ichf (90) Drama UA
lena (96) Musical MGM
mic Kid. The (86) Comedy Ren
2- 5-55 -f ± ±
5- 7-55 -f ± +
10-16-54 ±
6- 5-54 ++
7-31-54 +
6- 4-55 ±
2-26-S5 -
S- 5-54 +
+ - + ± - ± 5+5-
+ H ff + 1»+1-
+ -H 7+>-
++ ft ^
± 5+5-
d Day at Black Rock (82) Wertern.MGM
._.boo Prison (80) Drama Col
refoot Contessa, The (128) Drama... UA
ttle Cry (148) Drama WB
ttle Taxi (82) Drama UA
achcombcr. The (82) Dr»m» UA
au Brummell (107) Drama .... MGM
Mities of the Night (84) ConKdy UA
levilled (S3) Drama MGM
noal Brigade (87) Drama U-l
trayed (108) Drama MGM
) Bliitf, The (..) Drama UA
J Chase, The (60) Drama LP
J
Combo (89) Drama AA
} House, U.S.A. (82) UA
J Tin Off, The (77) Drama AA
ackboard Jungle. The (100) Dram. . . .MGM
ack Dakotai, The (65) Western Col
)t ack Horse Canyon (82) Western U-l
ick Knight, The (8S) Drama Col
k Pirates, The (74) Drama LP
ack Shield of Falworth, The
(100) Drama U-l
J! ack 13 (75) Drama 20th-Fox
ack Tuesday (SO) Drama UA
k Widow (95) Drama 20th-Fox
Mathias Story. The (80) Drama AA
Junty Hunter, The (88) Western.. WB
iwery Boys Meet the Monsters (66)

REVIEW DIGEST ^ y^^ Good,- + Good,- ± Fair; - Poor; = Very Poor. In the summary ++ is rated 2 pluses, — as 2 minuses.
1704 Good Die Young, The (100) Drama UA 2- 5-55+ ± +
1580 Gorilla at Large (83) Drama
(Three-dimension) 20th-Fox 5-8-54+ + ± +
Green Buddha, The (..) Drama Rep
1673 Green Fire (100) Drama MGM 12-25-54 + ± + +
1579 Guilt Is My Shadow (86) Drama Stratford 5- 8-54 ±
1553 Gypsy Colt (72) Drama MGM 1-30-54+ + ± +
H
1635 Hansel and Gretel (75) Fantasy RKO 10-16-54 +
1636 Heat Wave (70) Drama LP
1586 Hell Below Zero (90) Drama Col
1580 Hell Raiders of the Deep (93) Drama. I.F.E.
.
1558 Hell's Hall Acre (91) Drama Rep
1763 Hell's Island (84) Drama Para
1687 Hell's Outpost (90) Drama Rep
1596 Her Twelve Men (91) Comedy-Drama MGM
1608 Hioh and Dry (93) Comedy U-l
1586 High and the Mighty, The (153) Drama
WB
(Cinemascope)
1775 High Society (61) Comedy AA
1593 His Last Twelve Hours (89) Com-Dr. .. I.F.E.
1722 Hit the Deck (112) Musical MGM
1592 Hobson's Choice (107) Comedy UA
House of Bamboo (. .) Drama 20th-Fox
How to Be Very, Very Popular (..)
Musical
20th-Fox
1606 Human Desire (90) Drama Sol 8-14-54 ±
1618 Human Jungle (82) Drama AA 9-18-54+ +
1691 Hunters of the Deep (64) Doc DCA 1-15-55 +
Husband for Anna, A (105) Drama l.t.t.
# + +
H +
+ + + 7+1-
fr+l-
1+2-
7+1-

1 Chase,
If Very Good; + Good; - Fair; — Poor; — Very Poor. In the summary tt is rated 2 pluses, — as 2 minuses.
KtV I t^nf 1/I\J t J I
OQZK > iZ XKO-SZO
a
:« for Lift (..) Drana LP
ers, Tlie (92) Drama 20th-Fox
e at Dawn (87) Western RKO
I d, The (82) Drama 20th-F(K
IT Window (112) Drama Para
River Shore (54) Western Rep
urn From the Sea (80) Drama AA
to Treasure Island (75) Drama... U A
enge of the Creature (82) Drama.... U-l
ipsody (115) Musical-Drama MGM
DChet Romance (SO) Comedy U-l
g of Fear (93) Drama WB
Beat (73) Drama LP
er of No Return (90) Drama
(Cinemascope)
20th-Fox
) Western Rep
ibers' Roost (82) Western UA
:ket Man, The (SO) Drama 20th-Fox
|ue Cop (92) Drama MGM
slneo and Juliet (140) Drama UA
ie's Bump (71) Comedy-Fantasy. ... Rep
for Cover (92) Drama Para
s
laica (81) Drama UA
]>rina (113) Drama Para
nt's Girl Friday. The (68) Drama... RKO
ita Fe Passage (90) Western Rco
acen Blade (76) Drama Col
The (118) Drama WB
Shall Not Have Them, The (91)

I
Port
.
.
.
. .U. .
.
I
f £ii"riii]£ fijJiiirr
.
Feoture productions by company in order or release. r< urn per in square u noi.una, .e.cu,^ mw,=. 'n
time is in parentheses. Letters and combinations thereof mdicote story type os follows: (C) Comedy; (DM
Drama- (AD) Adventure-Drama; (CD) Comedy-Dromo; (F) Fantasy; (M) Musicol; (W) Western; (SW) Supeifc*
western Release number follows. (J dsnotes BOXOFFICE Blue Ribbon Aword Winner. Photography}-,
© Color; TJC 3-D; Wide Screen. For review dates and Picture Guide page numbers, see Review Digest.
H
ALLIED ARTISTS
m Human Jungle, The (82) D. .5501
Gary Merrill, Jan Sterling, Paula Baymond
COLUMBIA
On the Waterfront ( 1 08) D . . 702
Marlon Brando, Karl Maiden, Lee J. Cobb
©Three Hours to Kill (77) W. .720
Dana Andrews, Donna Beed, Diane Foster
LIPPERT
m Deadly Game, The (63) D. .5402
Lloyd Bridges, Flnlay Currie, Slmone SQva
M-G-M
m Rogue Cop (92)
Od
Robert Taylor. George Raft, J. Leigh'
^ Bob Mathios Story, The (80). .0. .5502
liiib JIathlas, niane Jereens, Ward Bond
m Torget Eorth (75) D. .5503
Virginia Grey, Richard Crowley
Denning, K.
gJCry Vengeance (83) D. .5504
Murk Stevens, Martha Hyer, Joan Vota
Affairs of Messalina, The (106). .D.
felLt, Maria Georges Marchal
©Black Knight, The (85) D..719
Alan Ladd. Patricia MedUS, Uorrell
A.
Cannibal Attoek (69) D..718
Johnny Welssmuller, Judy Bruee
Walak, DiTld
©Fire Over Africa (84) D. .716
Maureen O'Hara, Macdonald Carey
snwsi«a«(63).
Inedal east
©Athena (96) M,
Jane Powell, Vic Damone, Debbie Beyni
©Last Time I Sow Poris, The
(116) I
Elizabeth Taylor, Van Johnson, Donna
of Hell (80) O..5505
ri,ine Clark, Carole Mathem, W. Uorrto
31!@Tonlghfs the KIght (88) C. .5506
"
vonne De Carlo, Darid Nlren, B. Fltigerald
Phffff (88) C. .715
Judy Holilday, Jack Carson, J. Lenmion
©They Rode West (84) W. .717
Robert Frands, DooBS Reed, PWl Carey
I (SBIack PIrotes (74) '. . D. .5407
Anthony Deiter, Lon Chaney, Robert Clarke
1 Crest of the Wove (91). .
Gene Kelly, John Justin, Jeff Richards
©Deep in My Heort (132) MD
Jose Ferrer, Merle Oberon. Helen Trauhi
oWWl
g) Bowery to Bagdod (-64) C. .3421
Leo Gorcey, BunU Hall, ISrlc Blon
i
Treasure of Ruby HUli (71). . .W. .5507
Zachary Scott, Bart MacLane. 0. MatbewB
Bamboo Prison, The (80) 0..731
Robert Francis, Diane Foster, Brian Keith
©Mosterson of Konsas (73).... W.. m They Were So Young (80) D . . 5406
Montgomery, Nancy Gates, David Bruce Scott Brady. Raymond Burr, Johanna Matz
Georize
©Violent Men, The (96) W. .735
fflenii Ford, B. Stanwyck, E. Q. Boblnson
@) ©cDGrecn Fire (100) AC
Stewart Granger, Grace Kelly, Paul Dt
a Big Combo, The (89) D. .5508
Curnel Wilde, Jean Wallace, Etofatrd CouU
m Murder Is My Beot (77) D. .5510
Baibara Fayton, Paul Langton, Selena Boyle
©Pirates of Tripoli (72) D. .706
Patricia Medina. Paul Henreld
©Ten Wonted Men (80) W. .725
R.andolph Scott. Joceljn Brando. Blchard Boone
Women's Prison (80) D. .726
Ida Luplno. Howard Duff, Jan Bterllng
©CDjupiter's Darling (95)
Esther Williams, Howard Keel, George
©Many Rivers to Cross (95)
Eleanor Parker. Robert Taylor
IHI|«o
jllHiB
51 Dial Red (62) D. .5509
Hclaie Bill Elliott, Keith Larsen,
m Big Tip Off, The (77)
Stanley
D. .5512
Itlchard Conte, Virginia Grey, Constance Bmlt*
SI Seven Angry Men (90) D. .5511
Ilaymimd .Massey, Debra Paget, J. Hunter
©Annapolis Story, An (81) D. .5513
John Derek. Diana Lynn, Kerin McCarthy
High Society (61) C..5514
Leo Oorcey, Hunt: Hall, Amanda Blake
©Shotgun (80) D. .5515
Sterling Hayden, Scott
Y. De Carlo, Z.
Detective, The (86) CD. .734
Alec Guinness. Joan Greenwood, Peter Finch
U©aLong Groy Line, The (138). D. .736
Tyrone Power, Maureen O'Hara
New Orieans Uncensored (76) . . . D. .730
Arthur Franz, Beverly Garland. M. Uasurkl
©Wyoming Renegades (73). . . W. .727
Phil Carey, Martha Hyer. Gene Evans
Jungle Moon Men (70) AD. .744
Johnny Weissmuiier, Helene Stanton
©Three for the Show (93). . . .M. .737
Betty Grahle, Marge and Oower Champion
a silver Stor, The (73) W. .541 1
Edgar Buchanan, Marie Windsor, L. (^laney
m Thunder Over Sangolond (73) AD. .
Jon Hall, Bay Montgomery, Marjorle Lord
S9 Glass Tomb, The (59) D..5409
John
Ireland
'
Blackboard Jungle, The (100).
Glenn Ford. Anne Francis, Louis Calh
©aHit the Deck (112) A* a
i"';''
Jane Powell, Ton> Martin, Beyi *«';
Debbie
g] Los Vegas Shakedown (77) D. .5516
Dennis O'Keefe. Coleen Gray, Chas. WInnlnger
BlQSkabengo (61) Doc. .5517
African Tribe
Cen 2455, Death Row (77) D. .739
WlUlam Camiibell. Marian Carr, Katkryn Grant
End of the Affair, The (1 06) D . . 724
Deborah Ken. Van Johnson. John Mills
©Seminole Uprising (74) AD. .743
George Montgomery, l^rin Bootli
Tight Spot (97) D . . 728
Ginger Rogers, E. 0. Roblnsen, Brian Keltk
Phontom of the Jungle (75). .AO.
Jon Hall, Ray Monteomery. Anne Gwytue
!
©Marauders, The (81) W
Dan Duryea, Jeff Richards. Keenan Wji
13 Lord of the Jungle (69) AD. .5513
Johnny Sheffield, Wayne Morris, Nancy Gates
SD Finger Mon (82) D. .5519
"rank Lovejoy, Peggie Tucker
Castle. Forrest
Five Against the House (84). . . .D. .742
Guy Madison, Kim Novak, Brian KtAth
©Prize of Gold, A (98) D. .738
Richard Wldmark, Mai KetterUng, N. Patrick
j Lonesome Troll, The (73) W..5416
John Agar, Wayne Morris, Margla Dean
©Love Me or Leove Me
(122)
MD
forHm
** ««
M'l James Cacncy, C. Mltchell^^
Doris Day,
©oMoonfleet (89)
it
O^'iR
Stewart Granger, Vlveca Undfors, J
)©aWichito (81) SW. .5520
Joel McCrea, Vera Graves
Miles, Peter
jCose of the Red Monkey (73). .D. .5521
lllchard Contc. Bona Anderson, E. Napier
a Spy Chasers (61) C..5522
Leo Gorcey, Uuotz Hall, Uaa Darls
Chicago Syndicate (86) D. .
Dennis O'Keefe. Xavler Cugat. Abbe Lane
Creature With the Atom Brain
(70) D..746
Ricliard Denning, Angela Stevens
It Came From Beneath the Sea
(80) D..732
Faith Domergue, Kenneth Totie;, Ian Keith
iQSImbo (..).
Dirk Bogarde.
511 ©oCobweb, The (. .). ...C fcml
H"«
^ ,. „„;,., „..ure'n Bacall, Richard V
©Interrupted Melody (1 06) . .MD fdi^
Eleanor Parker, Glenn Ford. Roger Moi IK)
Betrayed Women (64) D 5524
Beverly .Michaels, Tom Drake, Carole Matthews
Body Snotchers, The D.
Kevin McCarthy.
Dana Wynter, Carolyn Jones
OoGun Point W. .
Kred .MacMurray. Dorothy Malone, W. Brennan
Jail Busters C. .
Leo Gorcey, ITunts Hall, Barton MacLane
Night Freight D. .
Korrrit Tucker. Larsen
Barbara Brltton, K.
Opcrotion Uranium C. .
L'u Cfirccv, Hiintz Hall, Mary Bith Hushes
Phenix City D. .
Rlcbar'l Klley, John Uclntlre
Kathryn Grant,
Son of Slade W. .
Ericsiiii. John Marl BLanchard, Nerille Brand
©aWorrion, The (85) D. .5523
Flym, Joumc Dm, Peter Finch
Brrol
©Bring Your Smile Along M.
Frankie Lalne, Keefe Brasselle, Connie Towers
Congoceiro (Bandit, The) (92).. D..
Alberto Ruiichel, Marisa Prado, M. Rlhelro
©caCount Three ond Proy (..).. D .
Van llrfiln. Joanne Woodward, Phil Carey
©Footsteps in the Fog D. .
Stewart Granger. Jean Simmons
©Gun Tbof Won the West D. .
Morgan, I'aula Raymond, Denning
R. Dennis
©Lost Frontier, The W. .
Victor .Mature. Anne Bancroft, Guy Madison
©oMan From Laramie, "The. ,
James Stewart, Cathy O'Dernell, Donald Crisp
©aMy Sister Eileen MC .
Janet Leleh, Jack I.emffiao, Betty Ganett
Queen Bee (. .) D. .
Joan Crawford. Barry Ireland
Sullivan. John
.
Special Delivery C.
Joseph Cotten. Eva Bartok
i
©Bhowani Junction Q (mi
Ava Gardner. Stewart Granger, Abrabaai » Kin
©Bar Sinister D
Richards. Jarmi Lewis, Dean Jaei
iSitI
1
W L
Jeff
©Forbidden Planet B Ikv I
Pldgeon, Anne Frands, Leslie
Walter
©oGuys ond Dolls M.
.Marlon Bramio. Jean Frank Simmons, tl\i\'
©Invitation to the Donee
Gene Kelly. Bclita. Tam^u-a Touman;
©alt's Always Fair Weother.
Kelly, Gene fyd CharLsse. Dan Dalloy
©King's Thief, The (. .)
Bls'th. Ann Edmund Purdom, David Ni^en
©Quentin Durward
Roijert Tavlor. Kav Kendall, Robert Mori
©oScoriet Coot
D J
Cnrnel Wilde. .Michael Wilding, Anne Praf
.'
©Svengali
D.
lllldegarde Neff. Donald ~
Wolflt.

I
(113)
.
)
.
,
.
.
.
.
.
.
FEATURE
CHART
IRAMOUNT
CD.. 5402
irey Boeut. ^udrc; Heptum. W. Holden
RKO RADIO
[i! OPoision (84) O..503
Cornel WUiie. Vtonne \>t Carlo. Lon Oiaoey
OThlj Is My Lore (90) D. .504
Urida Darnell, l>an IMjryea, Falih IKimerEue
REPUBLIC
20TH
CENTURY-FOX
©c=Advcntures of Holji Bobo,
The (93)
D..424
John liertk, Salne Stewart, Tbomaa Oemes
31 ©aWomon's World (94) CD,. 421
Clirtoa Webb, June Allyson, Camel WUde
QCottle Queen of Montana
Barbara Stanwyck.
lUinald Rcagaa. Lioce ruller
@ She-Wolf, The (91) D, ,5312
Kerlma, iittore ManoL Hay Brttt
Block 13 (75) D.,428
Peter Reynolds, Bona Anderson, Lena Morris
©oBlock Widow (95) D. ,423
Van llc/lln. Gl/iKcr Uogers, One Tlemey
fSSOaDcsiree (110) D, ,425
Marlon Krandu, Jean Simmons, Merle ObcroD
©Outlaw's Daughter, The (75),, W.. 427
BUI Williams, Jim Darts, KeUy Ryaa
[TJ ©Trouble in the Glen (91) D. .5313
Marcaret Lockwood, P. Tucker, V, UcLiglen
[B Atomic Kid, The (86) C, .5314
Micki7 Qouney, Robert Strauss, Elaloe Davis
S3 Hell's Outpost (90) W, .5315
Rod Cameron. Joan Leslie. Chill WUla
Devil's Harbor (71) D, .429
Ricliard Arlcn. Greta Oynt, Mary Ocrmalne
Other Womon, The (81) 0, .430
Uiifi) H.ias. rieo Moore, Lance Fuller
H UOThere's No Business Like
Show Business (117) M, ,501-7
Blbel Merman, Dan Daller, Marilyn Uonroc
g] African Manhunt (65) AD. .5430
Goss Kartn Booth. Jobo Kellogc
a Trouble in Store (86)
ESllet
C. .5431
.Margaret Rutherford, Norman Wledsm
OoCormen Jones (105) M. .422
Harry Helafonte, I'eerl Bailey. I>andr1dte
D.
©aPrince of Players ( 1 02) .. D .
.502-5
Rkbard Burtoo. Magcle McNamara, John Derek
BridsM at Tolw-RI, TIm
105) D..5405
.MO nulden. Fy«lrtc )Urch. MMw; BMoay
m Carolina Connonball (74) C . . 5326
Judy Canova. Uoss Elliot, Andy Clyde
IS Square Ring, The (73) D. .5432
Jack Warner. Joan CnDlos, Robot Beatty
(S Torxon's HMden Jungle (72) D . . 507
Oiirdnn Scott, Vera Miles, P. Tan Byci
a OaUnderwoterl (99) D. ,506
Jane Uussell, (Ul>ert Rolaad, Klcbard Bian
a ©Timberlock (94) D . . 5402
Vera Ralston, Sterlli^ Dayden, A. Ucll>oD
IB ©cnRocers, The (92) D , .
505-8
Kirk Dmjglas, B. Darrl, Gilbert Boland
©cDWhite FeoHser (102) W. ,503-3
Itobert Wagner, 1). PagrL J. Lund
quott of Space (80) AD. .5407
Brook*. WllUatn RedfUid. G. JotaowD
ntry Girl, The (104) D. .5409
Creob;, Orao K£lly, WUIlam BoUa
nbo (94)
D..5406
Minevio, Beonle
Shelley Vflmars, U.
Run tor CoTCT (92) D. .5410
Ca«:ii«)', V. Undfore, Jew HarrtiaU
a ©oEscope to Burmo (87) W, .512
Bartjara Stanw>ck. Knijert Ryan, David Farrar
m ©Quest for the Lost City (61), ,Doc, ,510
I>ana and Olnger Uunb
© Yeilowneclc (83) D .
Lta McCarlhj-. Berry Rroeger
§ Day to Remember, A (72) C..5433
Stanlfy Holloway. Grille Versols. Venwn (5ray
(U geUntamed (112) D. .507-4
^rone Power, Susan Hayward, Richard Elian
m U® ililaiul. Mary Unrpby, Ward Bond
Jaguar O.
Sabu, Bart UcLua
©Lost Com movKJ, The D .
RU'j-linE lIsTrtrn, .Anna Maria AJbershcttl
Loy Thot Rifle Down C. .
Judv Cinova. Robert Lewery, BurtiiD
Robert
©Magic Fire D. .
Yvonne De CVlos Tbompssc, Blla Gam
C.arlo.
Man to Mon D, .
Riid Camnron. Julie London. Ben Cooper
Mystery of the Black Jungle (..)D..
Lci Barker
TwhUtle in Go

.
.
.
.
.
.
.
.
I
.
Lillli
.
(
I
.
1
FEATURE
UNITED
ARTISTS
CHART
©Borefoot Contessa, The (I28).D. .5440
llumiJlircv liugart. Ava Gardner, B. O'Brien
U Little Kidnappers, The (93) . . D. .5439
.\drienrie Corrie, J. V\'hlleley. V. Winter
Operation Manhunt (77) D..544I
Hjrry Towncs. Irja Jensen, J. ,\ijbuchOD
©aSitting Bull (105) W..5434
Dale liobertson, J. Carrol Nalsh
Shield tor Murder (82) D..
EdiiioJiil ll'Bricn, Jlarla English
Snow Creature (70) D. .5447
I'aul Langton, Leslie Denlson
Twist of Fote (89) D. .5446
Ginger Rogers, Jacques Bergerac, Herbert Lom
©White Orchid, The (81) D..5414
William LunJigan. I'eggie Castle
©You Know What Sailors Are
(89) C. .5445
©Romeo and Juliet (140) D..5449
Laurence Hanev. Flora Koblson, S. ShenUU
Steel Cage, The (80) D. .5443
Paul Kelly, M. O'SuUlvan, W. Heiak
Battle Toxi (82) AD.. 5502
Stcrlliig Hayden, Arthur Franz, M. Thompson
©Beachcomber, The (82) D. .5501
Kobert Johns, Newton. GhuLS DonaU Slnden
Block Tuesday (80) D. ,5450
Robinson, Jean Graves
Parker, Peter E. G.
©Vera Cruz (94) AD. .5448
Gary Cooper, Burt Lancaster, Denlse Darcel
Canyon Crossroads (83) W. .5506
Kichaid Basehart, Phyllis Kirk. Russell Collins
Good Die Young, The (100). .. .D. .5505
John Ireland, Gloria Grahame, L. Harvey
©Sobako (81) D. .5504
Boris Karloff. Victor Jory, E. Denny
Big House, U.S.A. (82) D..5507
Brodcrlck Crawford, Ralph Meeker
Marty (93) D. .5509
Ernest Borgnlne. Betsy Blair
©Stranger on Horseback (66). .W. .5508
Joel McCrca, Mlroslava, Kevin McCarthy
Bullet for Joey, A (85) D. .5510
E. G. Robinson, George Raft, Audrey Totter
©Lilacs in the Spring (..) M. .5511
Errol Flynn, Anna Neagle, David (Tarrar
©Purple Plain, The (100) D..5503
Gregory Peck, B. De Banile, Win Min Than
Kiss Me Deodly (105) D. .5513
Ralph Meeker, Cloris Leachman, Albert Decker
©Robbers' Roost (82) W..55I5
Geo. Montgomery, Bruce Bennett, B. Boone
©Tiger and the Flame (97) D. .5514
Filmed In India with native cast
Top of the World (90) D. .5516
Hale Robertson. EvelSTi Keyes. Frank Lovejoy
Albert, R. N. (. .) C.
Anthony Steel, Jack Beatty
Warner, R.
(. .) Big Bluff, The D..
Jolin Bromfleld, Martha Button
Vlckers, E.
Othello (92) D..
Wi'lles. (inuii Suzanne Cloutier, Fay Comptos
Sea Shall Not Have Them,
The (91) AD..
©Summertime (99) CD..
Katharine Hepburn, Rossano Brazzl, Marl Aldon
©oAlexonder the Great D. .
Richard Burton, Claire Bloom, Fredrie March
Oi=iBeast of Hollow Mountain. .D.
Guy Madison, Patricia Medina
Big Knife, The D. .
Jack Palance. Ida Luplno, Shelley Winters
OoDesert Sands D . .
Ralph Meeker, Maria Carol Engli*. J. Nalsh
O^Gentlcmen Marry Brunettes M. .
Jme Ruiicll, Jeanne Craln, Scott Brady
^ Kcntuckion, The D. .
i: I'- Lrica f'T, Diana Lynn, Una Merkel
Mobster, The D. .
Farlt-y ';rLn::iT. Anthony Qtilnn. Anne Bancroft
Night of the Hunter D. .
l;..h,Tt Mli.hum. Shelley Lillian Winters, Olsh
Not As a Stranger (136) D..
K.ibiTt Mllchum. iillvia do HavUland, F. Sinatra
eStor of Indio D .
f,.r.„.l Wltcli- Ji^an l.nn'
WslHce. Rerhert
UNIVERSAL-INT'L.
Naked Alibi, The (86) 0. .431
Sterlmg Hayden, Gloria Grahame, Gene Barry
©Bengal Brigade (87) D. .434
Hudson. Aricne Dahl. Ibelss
Rock Ursula
©Four Guns to the Border (87). W.. 502
Korv Calhoiui, CoUeen Miller, G. Nader
Ricochet Romance (80) C. .504
Marjorie Main, Chill Wills, Budy VaUee
©cnSign of the Pagan (92) D. .505
Chandler, Jane Russell. Dan Duryea
Jeff
©Yellow Mountain, The (78) W. .510
Lex Barker, Mala Powers, Howard Duff
©Destry (91) W. .508
Audie Murphy, Bettger
Blancbard, Lyle
©So This Is
Marl
Paris (96) MC..507
Tony CurtLs, Corinne Calvet, Nelson
Gene
©West of Zanzibar (83) D. .501
Anthony Steel, Sheila Sim
Abbott and Costetio Meet the
Keystone Kops (80) C..513
Abbott and Costello, Lsiin Barl
©Far Country, The (97) D. .511
James Stewart, Ruth Roman, Walter Brenntn
Six Bridges to Cross (99) D. .512
Tony Curtis, Julie .\dams, George Nader
©aCaptain Lightfoot (92) D. .514
Rock Hudson, Barbara Bush. Jeff Morrow
©Land of Fury (82) D . . 509
Jack Han kins, Glynis Johns, Noel Purcell
©Smoke Signal (89) W. .516
Dana Andrews, Piper Laurie, William T&lman
©aChief Crazy Horse (86) SW. .517
Victor Mature. Suzan Ball, John Lund
Ma and Pq Kettle in Waikiki
(79) C. .519
Marjorie M^iin, Percy Kilbride, Lori Nelson
©Mon Without a Star (92) SW. .520
Kirk Douglas, Jeanne Craln, Clilre Trevor
Cult of the Cobra (82) D. .523
Faith Domergue, Richard Long, K. Hughes
Looters, The (87) D. .524
Rory Calhoun. Julie Adams, Ray DantOD
'^Revenge of the Creature (82). .D. .521
John Agar. Lorl Nelson. John Bromfleld
Abbott ond Costello Meet
the Mummy (79) C . . 526
Abbott & Costello. Marie Wmdsor
©Man From Bitter Ridge, The
(78) W..525
Barker, McNally
Le-\ Mara Corday. Stephen
©This Island Earth (87) D. .527
Rex Reason. Faith Domergue, Jeff Morrow
©Ain't Misbehavin' (82) MC. .529
Piper l.Aurie. Rory Calhoun, Carson
Jack
©Foxfire (. .) D.
Jeff Chandler, Jane Russell. Dan Duryea
©Purple Mosk, The (80) D. .530
Tony Curtis. Colleen Miller, Angela Lansbury
©All That Heaven Allows D .
Jane Wyman, Rock Hudson, Colleen Miller
©Kiss of Fire D .
Jack Palance. B.irbara Hyer
Rush, Martha
©Lady Godivo of Coventry D, .
Maureen O'Hara, George Nader. McLagien
V.
©Naked Dawn, The D . .
Arthur Kennedy, Betta St. John
©One Desire D. .
Anne Barter. Rock Hudson, Julie Adams
©Private War of Major Benson
(100) C..533
©Second Greatest Sex, The. . .M.
Jeanne Crain, George Nader, Bert Lahr
Shrike, The (88) D. .
Jose Ferrer, June Allyson. KendaU Hark
Only Yesterday D .
Rock Hudson. Cornell Borchers, Geo. Sanders
©To Hell and Back D . .
Auilie Murnhv Charles Drahp
WARNER BROS.
jSaDrum Beat (111) W. .404
Alan Ladd, Audrey Dalton, Marlsa Pavan
i
©aTraek of the Cat (102) AD. .405
Robert Mitchum, Diana Lynn, Teresa Wright
©,
Fast and Furious (74) AD^
Jolui Ireland, Dorothy Malone, Bruce
©Five Guns West (78)
John Lund, Dorothy .Malone, Paul Birch
ASTOR
Master Plon, The (77) D. .Fi
Wayne Morris, Tilda Thamar
Sleeping Tiger, The (89)
Di
Alexis Smith, Alexander Knox, D. Boga
BUENA VISTA
©Davy Crockett, King of the
Wild Frontier (95)
Fess Parker, Buddy Ebsen, Basil Eusyd
©Lody and the Tramp
(76) Cart..
Story of two dogs
©Vanishing Prairie (71) Doe
©20,000 Leagues Under the
Sea (128) D..Q
Kirk Douglas, James Mason. P. Lukas, P,
CARROLL
Four Ways Out (77)
D
Gina Lollobriglda, Renato Baldlni, C. Om
CONTINENTAL DISTRIBUTING
©To Paris With Love (73) . .C. .Mar.-
Alec Guinness, Odlle Versois, Vernon Gri
DISTRIBUTORS CORP. OF AMERI
Animal Farm (75) F
Animated cartoon cliaracters
©Hunters of the Deep (64) Doc. .D
©Long John Silver (109)' AD
Robert Newton, Kit Taylor, Eric Reiman
Stranger's Hand, The (86) . . . D . . Mi
Richard Basehart, Alida Valll, Trevor Hn
FILMAKERS
Crashout (90) D..Mar.-
VVm. Bendix, Arthur Kennedy, B. MichadI
Mad ot the World ( . . ) D . . Mor,
Frank Lovejoy, K. Brasselle, C. O'Donnell,
I.F.E.
(American Dialog)
©Aido (110)
M
Sophia Loren, Lois Maxwell, Afro Poll
Bread, Love and Dreams (90) D. .Si
City Stands Trial (..) D.
Silvana I'ampanini. Amadeo Na^zari
Love in the City (90) D.
Nonprofessional cast
Mademoiselle GobeHe (78). . .C. .Felx
Silvana Pampanini, Luigl Pavese, A. Tierl
©Theodora, Slave Empress
-.
(88) D. .Dee.
Glanna Maria Canale. George Marchal
i
Too Young for Love (88). . . .D. .Apr,
Marin Vlady, V. M. Beck, Aldo Fabrizi
Wayward Wife (91)
D. .Apl
Gina Lollobriglda, Franco Interlenghl
VISUAL DRAMAS, INC.
Gongbusters (77) D.
MyroD Healy, Don C. Harvey, Sam Bdw;
REISSUES
COLUMBIA
Petty Girl, The (87) J
Robert Cummings. Joan Cauifleld
©Return of October (89) D. .Apr..
Glenn Ford. Terry Moore
They All Kissed the Bride (87). .June
Joan Crawford. Melvyn Douglas, Roland Yo
MGM
SiljtitJ/'
Anchors Aweigh (139) . . . .M . .Mor.
Gene Kelly. Frank Sinatra
Comille (110) D-Apf;
Greto Garbo, Robert Taylor
PARAMOUNT
©Reap the Wild Wind (124)
John Wavne. Susan
RKO RADIO
OK
Un n
Hayivard. Ray Mil
Berlin Express (86) D
Robert Ryan, Merle Oberon, Paul Luki
Big Street, The (88) D
Henry Fonda, Lucille Ball
Bringing up Baby (102)....D
Carv Grant, Katliarine Hepburn
Informer, The (91) D
McLaglen, Preston Victor Foster
Remember Mama (119)...D
Irene Dunne, Barbara Bel Geddes
©She Wore a Yellow Ribbon
(103) D
Henry Fonda, Joanne Dru
20th CENTURY-FOX
Belle Starr's Daughter (85). .W
George Montgomery. Ruth Roman. I
Call Northside 777 (111)...D
James Stewart. Helen Walker
Dakota Lit (88) W
Where the Sidewalk Ends
(95) D. .Mat
Dana Andrews. Gene Tlemey
WARNER BROS.
Big Sleep, The (114)
Humribrey Bogirt, Lauren Bacall
Saratoga Trunk (135)
Inzrld Bergman, flarv Cooper
Feb.
Cani
May'
I.
lUSiU!
iatislli
MttI 1
SiliiKt2
cc
.Feb.
George Montgomery. Marie Windsor. R. Cam
Day the Earth Stood Still, The
(92) D. . -Feb.-
Michael Rennle. Patrice Neal ....
House of Strangers (101) D.
Edward G- Rnl)inson. Susan Hayward
Twelve O'clock High (132)..D. i
Gregory Pei-k. H. Marlowe. Dean Jagger
Ir-.-.-
(iltlFlM
ff/il
Irtio
Fn
Nil Ni!
Citilswl
Dm! fti
Mil III
Troiire
Wtiic
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Klltlr H,
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MJGi
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HiilnM
»>l«i
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PlTlCt

Hollywood
:
(S)
.
tt
.
subjects, listed by company. In order of releose. Running time followi title. First is notional
, second the dote of review in BOXOFFICE. Symbol between dotes is roting from BOXOFFICE
Very Good, -f Good, ± Fair. — Poor . = Very Poor. Q Indicates color photography.
[JUiiTi) lyAUi
Allied Artists
>n No. Title Rel Dale Rating Rev'd
Mighty Fortress. The (27) -H 1- X
POPULAR SCIENCE
(Reissues)
bject J7-5 (10) 1- 9-55
iSiSubject J7-1 (10) 1-23-55
>5 Subject J7-2 (10) 2- 6-55
iS Subject J7-3 (10) 2-20-55
fl
Columbia
No. Title Rel Date Rating Re/d
AU-STAR COMEDIES
f4|Fire Chaset, The (16).. 9-30-54 -f 11-27
Nobody's Home (I6I/2) . 6- 9-55 -f 6-11
ASSORTED FAVORITES
(Reissues)
'4|His Hotel Sweet (171/2) 9-16-54
Billie Gets Her IVIan
(17) 10-14-54
mid Goes Nuts (16).. 12- 2-54
Half-Way to Hollywood
(171/2) 2-10-55
Knight and a Blonde. A
(14) 3- 3-55
ss and Yell (IS) 5- 5-55
CANDID MICROPHONE
(One-Reel Specials)
SfSubject No. 1 (11)
ssue 9-23-54
Subject No. 2 (IOI/2)
reissue 12- 2-54
;ubject No. 3 (11) 1-13-55
iubject 1, Series 2 (9) 3- 3-55
lubject 2, Series 2 (11) 6- 2-55
COLOR FAVORITES
(Technicolor Reissues)
. .maoination (8) 9- 2-54
He Red Riding Hood Rides Again
(7) 10- 7-54
A'hunting We Won't Go
"
11- 4-54
From the Air
Gifts
(71/2) 11-25-54
Mysto Fox (7) 12- 9-54
Playmates (6I/2) . . 1- 6-55
CatniDped (7/2) 2- 3-55
e Runts (71/2) 2-17-55
6tRi»er Ribber (6) 3-10-55
e Jest (6/2) 4- 7-55
Panic (6) 4-21-55
Hubba-Huhba Hubbard
Mother
5-12-55
uts (6I/2) 6- 2-55
Crows (8) 6-23-55
Little Rover (9) 7-14-55
COMEDY FAVORITES
(Reissues)
Wedding Belle (17) 10-21-54
Rolling Down to Reno
(16'/2) 11-18-54
The Good Bad Egg (17) 12-16-54
YouVe Next (17) 3-17-55
Ready. Willing But Unable
(I6I/2) 4-21-55
aining for Trouble
(151/2) 6-16-55
ONE REEL SPECIALS
Autumn in Rome (9) . . 9- 2-54
MR. MAGOO
(Technicolor)
Destination Magoo
(6I/2
) 12-16-54
Magoo's Check-Uo (6V2) 2-24-55
Maooo Express (61/2)... 5-19-55 ++ 6-U
Madcap Magoo (6)... 6-23-55
MAGOO C'SCOPE SPECIAL
When Magoo Flew (6I/2) 1- 6-55
SCREEN SNAPSHOTS
Hollywood Grows Up
_. (101/2) :. 7-15-54+ 9-18
Ji Hollywood Marches On
9-23-54 + 10- 9
n Hollywood Stars on Parade
^ (9/2) 10-21-54 -f 12-18
li Hollywood Cowboy Stars
(IO1/2) 11-18-54
It
' Life (10) 12-16-54 ± 2-19
ral Pennies From Hollywood
(9) 1-20-55
Hollywood Shower of Stars
(9) 2-24-55 — 3-12
.Hollywood Fathers (10). 3-24-55 + 5-21
fS Hollywood Plays Golf
(9) 5- 5-55
-^Hollywood Beauty (11). 6-16-55
/8| Hollywood Mothers (..). 7-14-55
SERIALS
(15 Chaoters)
Riding with Buffalo Bill 11-11-54 + 11-20
Black Arrow 2-24-55
adventures of Captain
Africa (17) 6- 9-55 + 6-11
STOOGE COMEDIES
7401 Knutjy Knights (171/2). 9- 2-54 -f 10-16
7402 Shot in the Frontier
(16) 10- 7-54 + 12-11
7403 Scotched in Scotland
(I51/2) 11- 4-54 ± 2-12
7404 Fling in the Ring (16). 1- 6-55
7405 01 Cash and Hash (16). 2- 3-55 ±3-5
7406 Gypped in the Penthouse
(16) 3-10-55 ± 4-16
7407 Bedlam In Paradise (16) 4-14-55 ± 5-21
7408 Stone Age Romeos (16). 6- 2-55
THRILLS OF MUSIC
(Reissues)
7951 Ted Weems & Orch.
(101/2) 9- 9-54
7952 Gene Krupa & Orch.
(10) 11-11-54
7953 Lecuona Cuban Boys
(IQi/z) 12-23-54
7954 Tony Pastor & Orch.
(10) 2-10-55
7955 Elliot Lawrence & Orch.
(lOi/s) 4-14-55
7956 Ray Eberle & Orch
(IO/2) 6- 9-55
UPA ASSORTED
(Technicolor)
7501 How Now Boing Boing
(71/2) 9- 9-54 4+ 9-25
7502 Spare Tliat Child (ff/i) 1-27-55
7503 Four Wheels No Brakes
(6I/2) 4-24-B5 + 4-16
7504 Baby Boogie (6) 5-19-55 H 6-U
UPA SPECIALS
6509 Unicorn in the Garden, A
(7) NOW
6510 Tell Tale Heart, The (8).. NOW
WORLD OF SPORTS
.
7801 Argentine Athletes (10) 9-10-54 + 12-11
7802 Hunting Thrills (9)
. . .10-14-54 4-
7803 Skiing the Andes (10) .11-11-54 +
7804 Rasslin' Redskin (9/2) . .12-23-54 ±
1-10-55
12-25
2-19
2-12
7805 Flying Mallets (10)..
7806 Aquatic Acrobats (9).
7807 Fishing Paradise (9).
7808 Barking Champs (9)
7809 Sun Play (9)

.
.
.
.Suzanne
.Margaret
.V.
. Qerard
Panlel
.M.
.Trevor
( I.F.E.) .
PatrUia
.Eleunora
Ferrucclo
.May
)
SHORTS
CHART
20th Century-Fox
Prod. No. Title Rel Date Rating Rer'i)
CINEMASCOPE SPECIALS
(Technicolor)
7418 Piano Ei.corw (10) Jul>-54 + 10-23
7409 A Day Aboard Jet Carrier
(19) AU0.-54 (+ 11-20
7414 The Miracle of Stereophonic
Sound (11) Aug. -54 -f 11-27
7420 Pride of the Nation (12) Sept.-54 12-11
7421 Fabulous Us Vegas (19) 0ct.-54 + 12-lS
7422 Cinemascope Parade (23) Oct.-54
7423 El Toro (9) Oct.-54 + 3-12
7424 Queen's Guard (16) DCC.-54
7425 Empire Games, The (13). .Oct -54
7426 Flying to Fish (16) Nov.-54 +| 2- IS
7427 Far East Bastions (10) . .Nov.-54 ff 2-12
7505-1 Supersonic Age (13) . .Jan.-55 -H- 3-19
.
7503-6 Birthday Parade (10) . . Jan.-55 + 3-12
7501-0 Tuna Clipper Ship (IB) Jan.-55 ++ 3-19
7504-4 Fifth Avenue to Fujiyama
(10) Feb. -55 3-12
Stampede City (7) Feb.-55 + 3-12
7502-S
7506-9 Und of the Nile (. .Mar.-55
.).
of 7507-7 Tears the Moon
(. .) Mar.-55 ....
7508-5 Isles of Lore (10) Apr. -55
7509-3 Punts & Stunts (9) Apr.-55
SEE IT HAPPEN
6403 Isles of Destiny (9) Aug.-54 + 11-6
SPORTS
3403 Sporty Simians (9) Sept.-54 + 10-30
TERRYTOONS
(Technicotor)
5420 Little Roquefort in the
Cat's Revenge (7) Aug.-54 ± 12-11
Ants Your Panty Auo.-54
5421 in (7)
5422 The Reformed Wolf (7) . .SepL-54
5423 A Wicky Wacky Romance
(7) (reissue) Oct.-54
5424 Heckle and Jeckle in Blue
Plate Symphony (7) Nov.-54 ± 12-25
5425 Torrid Toreador, A (7)
(reissue) Dec.-54 ....
5501-2 Gandy Goose in Barnyard
Actor (7) Jan.-55
5502-0 Dear Old Switzerland
(7) (reissue) Jan.-55
5503-E Ygkahama Yankee. A
(7) Jaii.-55 ± 3-19
5504-6 Swooning the Svrooners
(7) (reissue) Fe*.-55
5505-3 Terry Bears In Duck Fever
(7) Feb.-SS - 3-W
5506-1 Gandy Goose in It's All in
the Stars (7) (reissue) Mar.-55
5507-9 Aesop's Fable—The Firjt
Flying Fish (7) Mar.-55
5508-7 Two-Headed Giant, The
(7) Apr.-55
5S09-5 Little Roquefort in No
Sleejj for Percy (7)
. . . Apr. -55 ....
Universal-International
Prod. No. Title Rel Date Rating Re/d
COLOR PARADE
9386 Star Studded Ride (9) . . 7-19-54 -1-8-7
MUSICAL FEATUHETTE
9309 College Capers ( .
. ) 816-54
9310 Going Strong (14) 10-11-54 + 10- 9
9311 Leave It to Harry (..). .10-26-54 +1-5
1391 Champ Butler Sings
(15) 11-29-54 ± 1-22
1302 Road Show (15) 12-20-54 ++
1303 Robins Sing. The (..).. 1-17-55
1304 Keep It Cool (..) 2-14-55
1305 Les Brown Goes to Town
( . . ) 3-14-55
TWO-REEL SPECIALS
1201 Gift From Dirk, A (15). 11-21-54 -H- 1- 8
1202 Steve Allen Tells
"The King's Secret".. 4-10-55 -H 6-11
SPECIALS
1200 Speed Sub-Zero (9) . . . .12- 5-54
1300 World of Beauty (..).. 3-15-55
VARIETY VIEWS
1341 Trouble Bruin (,).... 12-27-54
1342 Little Lost Scent (9) 1-31-55 + 3-26
. .
1343 Whatever Goes Up (9) . . 3- 7-55 -f 5-21
1344 Modern Minute Men ( . . ) 4-25-55
WALTER LANTZ CARTUNES
(Technicolor)
9S28 Hot Rod Huckster (6) . . 7- 5-54 329 Broadway Bow Wows (6) 8- 2-54 1321 I'm Cold (7) 12-20-54 +
1322 Melter Shelter (7) 1-17-55 4-
1323Cr.i2y Mixed Up Pup 2-14-55
(7)
1324 Witch Crafty (7) 3-14-55
Legend of Rock-A-Bye-Poinf
Private Eye Pooch (7)
WALTER LANTZ REISSUES
1351 Bandmaster, The ( . ) . . 2-21-55
1352 Mad Hatter, The ( . ) . . 3-28-55
. ) 4-25-55
1353 Banflutt Buiteri ( .
1354 Kiddie Koncert (..)... 5-30-55
1355 Pixie Picnic ( . . ) 6-27-S5
1356 Wacky Bye Bally (..).. 7-25-K
WOODY WOODPECKER
(Technicolor Reissues)
9356Wo«4y the Giant Killer
(7) 7-26-54
Warner Bros.
Prod. No. Title Rtl Date Ratin« Rn-d
BLUE RIBBON HIT PARADE
(Technicolor Reissues)
1313 Mouse Menace (7) g-14-54
2301 Rhapsody in RiveU 9-11-54
(7) . .
2302 I nlii at the Circus ( . . .
2303 Foxy Duckling (7) 11- 6-54
2304 Shell-Shocked Egg, The
(7) 11-27-54
2305 Trial of Mr. Wolf (..). 12-25-54
2306 Back Alley Uproar (..) 2- 5-55
'
2307 You Were Never Buckler
(..) 2-26-55
BUGS BUNNY SPECIALS
(Technicolor)
1730 Yankee Doodle Bugs (7) 8-^-54 + 9-25
2723 Lumber Jack Rabbit (7) 11-13-54
2724 Baby Buggy Bunny (7). 12- 18-54 + 2-19
2725 Beanstalk Bunny (..).. 2-12-55
2726 Sahara Hare (7) 3-26-55 ± 4-30
CLASSICS OF THE SCREEN
1106 This Was Yesterday (20) 7-31-54 ff 9- 4
2101 Wells Faroo Days (20) . . 9-25-54
2102 Camera Hunting (19) .. .11-20-54 + 12-25
2103 Three Cheers for the Girls
( . . ) 1-22-55
2104 When the Talkies Were Young
(17) 3-26-55 -H 4-16
JOE McDOAKES COMEDIES
2401 So You're Taking in a Roomer
(10) 10-30-54 + U- 6
2402 So You Want to Know Your
Relatives (..) 12-18-54
2403 So You Don't Trust Your Wife
(10) 1-29-55 + 2-12
2404 So You Want to B« a
Gladiator (10) 3-12-55 ++ 4-JO
MELODY MASTER BANDS
(Reissues)
2801 Melody of Youth (10) . . 9- 4-54
2S02 Skinnay Ennis & Orch.
(..) ie-23-54
2803 South American Sway
( .
. ) 1-1-55
2804 Stan Kenton & Orch.
( . . ) 2-26-55
MEHRIE MELODIES
(Technicolor)
1721 Sitan's WalUn' (7) 8- 7-S4
1722 Stop, Look and Hastm
(7) 8-14-54 + »-25
2701 Gone
2702 Goo
Batty
Goo Goliath
(7) 9- 4-54
9-18-54 (7) . . . + 12-U
2703 By Word of Moon (7) . .10- 2-S4 -|- 10-30
2704 From A to Z-Z-Z (7) . .18-16-54 ++ ir25
2705 Quack Shot (7) 10-30-54 +1-1
2706 My Utile Duckarw (7). 11-27-54
2707 Sheep Ahoy (7) 12-11-54
2708 Pitjicato Pussycut (7).. 1- 1-S5 + M9
27Q9 Feather Dusted (7) 1-15-55 4- ^26
2710 Pests for Gu«sts (7) 1-29-S5 4- 2-19
2711 All Fowled Up (7) 2-19-55 4- 3-12
2712 Stork Naked ( . ,
2713 Lighthouse Mouse (7) .
2-26-55
3-12-55 + 6-11
SPORTS PARADE
2501 Circus on Ice (10) 9-18-84 + 10-9
2502 Hatteras Honkers (10) . .10-23-54
2503 Rodeo Roundup (19) .. .12-11-54 + M9
2504 Silver Blades (10) 1-15-55 4- >• 5
2505 Caribbean Playgrounds
(. .) 2-19-55
2506 Football Royal (10) . . . 3-19-55 + 4-30
TECHNICOLOR SPECIALS
1012 Who's Who in the Zoo
(17) 8-21-54 + 9-18
Gay Parisian 9-11-54
2001 (20)
2002 In Fourteen Hundr«d Ninety-Two
(17) 10- 9-54 + 10-30
2003 Mariners Ahoy (17) 11- g-54
2005 Bill of Rights ( . . ) 12- 4-54
2004 Where Winter Is King
(17) 1- 8-55 + ZU
2006 Beauty and the Bull (. . ) 2- 5-55
2007 Mississippi Traveler (17) 3- 5-55 +5-7
WARNER VARIETIES
1607 Wild Boar Hunt (9) 8-28-54
2601 Tl>is Mechanical Age
(10) 10- 2-54 + U-27
2602 Ski Flight (9) U-13-54 +1-1
2603 Bit of the Best (10) 12-25-54 +f 1-15
2604 Those Exciting Days (10) 3-19-55 + 5-14
WARNEHCOLOB SPECIALS
Black Fury (32) 0ct.-54
Independents
Title Rel Date Rating Rev'd
U 2-19
Figurehead. The (10) de RodieiSDnt.
2-19
Jazr Dance (20) Roger Tilt«n ff
Vista 4+ Siam (32) Buena 2-19
Willie, the Operatic Whale
( -H- 18) Butna Vista »-14
Churchill. Man of the Centiirir
(21) Bf. Inf. Swi + Ml
FOREIGN FEATURES
Fofeign-lan9ira9« prtxhictions by nativa country, llstod olplMbotlcoUy
by title, followed by nmamg time. Oota shown b bnK of BOXOFFICf
AUSTRALIA
in which reviow appeared. Nome of distrlbator b in p«r««itfe«j«t.
Wherever She Goei (80) 10-31-63
IM-K) . Parr«tt, Wtmt Joyce
OMorika (81) 4-11-54
(Baier-Biill) .Marika Rofl, Henry Fom
.
Singing Angels (98) 12- 6-52
. (Casino) .Gustav Waldau, Dorsch
Kaethe
BRITAIN
.
.
Angeb One Five (98) 6-12-54
. (Stratford) .Jack Hawkins, Michael Dentson
Belles of St. Trinion's, The (90). 4-30-5E
. (Assoc. Artists) .Alastalr Sim. Joyce Orenfell
Edge of Divorce (83) 7-1 7-54
.
(Kincslry) .Valerls UotaoD. Friend
PhlUp
©Fighting Pimpernel, The (88). 5- 8-54
(Carrull) . Havid Nlven. Margaret Leiibton
Final Test, The (84) 2-27-54
.. (Continental) Uohcrt Morley. Jack Warner
Folly to Be Wise (91) 2-20-54
. (Fine Arts) Alastalr Sim, Martlta Hunt
Frightened Bride, The (75) 12-12-53
(Beverly) r.obaon, M. DoidsoB, Zetterllng
M.
©Fuss Over Feothers (84) 1-29-55
(Assoc. Artists) . .John (Jre^eo, Muriel Pavkm
Glory ot Se« (88) 9-11 -54
(Rosers 4 linger) Hoivard, Soan; Tufts
Green Scorf, The 4-23-55
(Assoc. Artists) .M. Redgrave, A. Todd, L. Genn
Guilt Is My Shadow (86) 5- 8-54
(Stratford)
. .Patrick Holt, Elaabetb Seilars
Heort of the Motter, The (100). 12-25-54
(Amoc. Artists) . .Treror Hmvard, Maria Scbell
.
Holly ond the Ivy, The (80) 3-20-54
(Pacem.iker) Kalph EiAardson. Cella Johnwn
.
Horse's Mouth, The (77) 1-23-54
(.M»yc-r-lviiissley) . Kobert Beitty, JohiM M.
Innocents in Paris (103) 2-19-55
. (Tudur) .Oilre Bloom, Ala*ulr Blm
Inspector Colls, An (80) 1- 8-55
. (Assoc. Artlrts) .Alasulr 81m, Eaieeo Moore
Intruder, The (84) 2-12-55
. (Ansoc. Artists) .Jack Donnis Price
Hawkira.
Lovers, Heppy Lovers (103) 10-13-54
.
(A.F.E.) .Gerard Phlllpe, Valerie Hobwn
Mntlnenlal) . .Alec (Jtilnness, Odlle Versols
True ond the Fake, The (80) . . 4-23-55
(Helene DavLs) . .SUcne Hasso, WlUlam Ltngford
Welcome the Queen (50) 9-1 1-54
(BIS)
.
llueeD Etkabelb, Duke of EdUiburgh
Woman's Angle, The (87) 9-18-54
IStratfetd) Calby rDoB^, Bdnard Dnderdmm
EGYPTAIN
Homido (122) 5-21-55
(Gould) . .Iloda Soultm, Farld Chawky
FRANCI
Beauties of the Night (84) 4-17-54
H A Lnpert) . PhlUpe, CSna LoUobrlelda
Coroline Cherie (118) 8-14-54
(I)arij)..M Carol. P. Cresioy. J. DaCQntne
Componiens of the Night (104) 8-28-54
f.Arlaji) . Francolse Amwil. Raymond Pellegrln
Oooghters of Destiny (104). .. .
8-21-54
(Arlani
. Claudette Colhcrt. Mlcbele Morgan
Diary ot a Country Priest (95) 7-31-54
(Bnuidon) C. Ijiydu, N. Maurey, A. (Juibert
.
.
.
Dh+y Hands ( 1 00) 1 2-25-54
(MarDnnaldl Oelln. Pierre Brasscur
Earrings of Madame De, The
(105) 8- 7-54
lArlan) C. Bnser. 1). Iiarrieui. V. de Slca
French Touch, The (84) 9-25-54
(limits) .KemandPl. Renec Devlllers
.
Game of Love, The (108) 2-19-55
ITim.'si .I'Icrrt-Michel Beck. Feulllere
Bdwlje
Heortbrcok Ridge (86) 6-11-55
(Tinl.ir) .Ili'al Firii.'h ticmlis In Korea
Holidoy for HenrieHe (103). .. . 5-21-55
. (Ardec) .Ilany Rubin, Michael Auclalr
Le Plaisir (90) 7-31-54
(Klngslcy) .liuiilrllp (3abin
Dcrrleux, Jean
Mr. Hulot's Holiday (85) 10-30-S''
(OBn Int'l) . .Jacques Tatl. NatluUs Paacaux'
Moment of Truth (87)
(Arl&n) . .Michele MorEXO. Jetui GUito
Naked
|
Heort (96)
(.Assoc. Artists) .Michele Morgan, K.J
.
Night Is My Kingdom, The (109) I
(Davis) . .Jean Gabin. 91moae Valerie
Pit of Loneliness (84)
. (Daris) .Edwige Fetiillere. Slmone
Red Inn, The (100) 9-1
(Harts) .Femandel. K. Bosiy. Lud
Seven Deadly Sins, The (124).
(Arlan) .Michele Morgan, Gerard Phlll
.
Sextette (90)
. (Arlan) .Martlne Carol. Frank VlUard
Spice of Life, The (71 ) 2j
. (Slayer-Kliigster) .Noel-Noel, Bemerd
GERMANY
.
Angeliko (99) Hi
(Brenner) .Maria Scbell, Dieter Bon '
Berliner, The (80) 12-1
(Joseph Biirstyn) . (Jert Frobt. tlte BW
Grapes Are Ripe, The (92) 7-j
(Ca«ino) . .Otistav Kniith. Camilla 8plr«
|
Keepers of the Night (109).
(Casino) . .LuLse Ulliich. Hans Nielsen
Merry Wives of Windsor (93). . . 9-i
(Central Cinema) .. Sonja Zlomann, C.
Sunderin (80)
(Prod. Reps.) . .Hildejarde Neff, 0. Fn
GREECE
Barefoot Botollion (89)
(Brandt) . .Maria CostI, Nlcos Fennas
HUNGARY
.
Trio, The (76) 3-^
(Qasslc) .Eioest DeuWli, OufUt Ma
IRELAND
Spell of Ireland, The |77).
(Celtic) . .Trarel Feature. KigUsb dialog
(Color).
ITALY
©Aido (110) 7-;
(1. F.E.I .S Urcn, Delia]
L. M&nrcll, L.
Anito Garibaldi (95) 2-
(I.F.E.). .Anna Mignanl, Rat Vallone
Bread, Love ond Dreoms (90).. 10-1
. (I.F.E.) .Glna Lollobrielda, Vltlorio d»
Four Woys Out (77) I-
. (Carroll) .(ftna LoUobrlglda. BiJ
Renalto
Girls Marked Danger (75)..
(I.F.E .Eieonora Rossi Drajo,
)
Hello Elephant (78) 1^
(Arlan). Vlttorlo de Sici. Sabu
High Time (91) _
(IFA) Mangano, 8p
Pepplno
.
His Lost 12 Hours (89)
(IF.E. )..Jean Cabin. Marlella Lottl
Journey to Love (95)
(I.F.E ). .Umbretto Spadaro, Vera (>in
Love in the City (90)
(I.F.E ). Iiino lUssl, Mlchaelangelo
Mademoiselle Gobette (78).
). (I.F.E .Sllvana Pampaniul, Lalgl Pn
Man With the Grey Gloves (102).
. (I.F.E.) .Mario Del Monace, Annette
My Heort Sings (99)
(I.F.E.) Tagllaiinl, Vera
Stronge Deception (96)
(Casino) Raf Vallone, Elena Vara)
Tarantella Napoleotono (86)...
(I.F.E) .Miirla Parts, Gabrlele Vanorb
©Theodoro, Slove Empress (88). 1 1-
'
.Oianna Maria CanaJe, George
Three Forbidden Stories (105).
(Ellis) IIossl Drago. Antonellal
Too Young for Love (88) 5-1
. (1 F.E.) .Pierre Michel Beck, UarluJ
Verginito (97) 12f
. (I.F.E.) Elennora Rossi Drago, L. Col
Woyword Wife (91 )
.
4h
(I.F.E ) . (ilna Lollobrtglda, Gabriel
JAPAN
Devil's Pitchfork, The (Reviewed
OS Ano-To-Hon) (92)
(Arl:i.K| AkrmI Negtshl. Sncannma
©Gote of Hell (Jigokumon) (89) 1-.,
(Ilarri^.m & liavld.sonl . .MaoUko Kyo. m
Ugetsu (96) 9->
(Harrison) Machlko Kyo, Masayukl Mor
SWEDEN
Caged Woman (93) 7-
*
.Eia Uahlbeck, Cedle
(Aitlmr Hav-lsl .
Illicit Interlude (90) 12-j
(Hakim) - Brltt. Alf KJelllD,
Miss Julie (90)
(Xraibt-iilobal) . . AnlU B)ert. Dtf Palat!
10 BOXOFFICE BookinGuide

—
. .
. . You're
pinions on Lurrenr Proauctions
,f|i]riJilM]P'iJ£!JJi)
Land of the Pharaohs
Wamer Bros. (419) 112 Minutes
F
Ratio:
2.55-1
WarnerColor)
Rel. July '35
By utilizing spectacle as the single yardstick through which
this colossus of production is evaluated, it is inescapable
that it be declared one of the greatest photoplays of all time,
which exalted status is somewhat weakened when fair consideration
is accorded the feature's other qualities. While an
exhaustive study of the records might reveal statistics to
the contrary, it is doubtful that ever before has a picture employed
so many extras, so many camels or so much of a lot
of things that enter into the physical fabrication of screen
fare. And even if vaster quantities were ever existent, this
is the first time that such opulence has been treated to the
enhancing garnishment of CinemaScope and WarnerColor,
which process and tint have never been more impressively
applied—due, of course, to the magnitude of the film.
It is necessarily indicated, then, that the merchandising
that can and should build "Pharaohs" into a record-challenging
grosser should devote itself principally to size, scope
and color. This necessity is the more strongly indicated because
the cast—and despite some impressive performances
is lacking in names that are magnetically mighty to American
ticket buyers. Top acting honors are easily the lot of
hunk-o'-man Jack Hawkins, British star, portraying the ruthless
ruler of Egypt who devotes most of his life to the building
of the great, inviolable pyramid designed to house his mortal
remains and his vast treasures. As the Princess Nellifer, the
designing femme who becomes his second wife, Joan Collins
displays more of skin and sex than of talent. She delineates
an ancient-history cross between Lady Macbeth and Lucrezia
Borgia. What she lacks in thespian finesse, she more than
balances in S. A.—and the capital letters are used advisedly.
It is her contribution that will attract and please the T-shirt
customers, so it is not to be overlooked—physically, that is
in exploiting the picture. Other characterizations rating mention
are those of James Robertson Justice, as the architect
who designs the pyramid; Dewey Martin, as his son; Alexis
Minotis, the high priest, and Sydney Chaplin, as Treneh, the
soldier of whom the princess makes a cat's-paw in her
nefarious machinations.
Three scriveners—William Faulkner, Harry Kurnitz and
Harold Jack Bloom—are credited with the screenplay and,
considering the task with which they were confronted, an
admirable credit it is. Despite the fact that they had to
make spectacle the story's dominant ingredient, they nonetheless
contrived to weave into the motivation reasonably
engrossing amounts of action, intrigue and suspense. Another
accomplishment meriting attention and adding materially
to the film's over-all appeal is the stirring musical
score by Dlmitri Tiomkin. ^
But patently the lion's share of praise for the feature's
grandeur must be allocated to Howard Hawks. Under the
banner of Continental Productions, he both produced and
directed—and in the face of geographical (most of the footage
was exposed on location in Egypt) and climatic conditions
that render the vehicle's proportions all the more impressive.
So, as they probably will, let the hypercritical scoff at the
movie's heroics and hokum—none can gainsay that it's big.
and seems destined for paralleling big business.
Jack Hawkins, loan Collins, Dewey Martin, Alexis Minotis.
lames Robertson Justice, Luisa Boni, Sydney Chaplin.
CATCHLINES: —
The Mightiest Screen Project in Motion Picture History . . .
Filmed in Egypt With a Cast of Thousands . . . the Sensuous,
J'assion-Swept Story of the Terrifying Reign of Khufu .
King of Kings.
1794 BOXOFFICE
You're Never Too Young F "^'r Jr^tlc
(VistaVision,
Technicolor)
Paramount (5415) 102 Minutes Rel. Aug. '55
Jerry Lewis hits a new slapstick comedy high in his latest
teaming with Dean Martin—a truly hilarious musical version
in VistaVision of the 1942 hit, 'The Major and the Minor."
As an apprentice barber who masquerades as a sailorsuited
11-year-old in order to escape a pursuing gangster.
Jerry muggs to his heart's content and winds up the picture
with a motorboat chase, with Lewis on water skiis, that
will leave most patrons limp from sustained laughter. It
should do big business in first runs and subsequents alike.
Producer Paul Jones and director Norman Taurog, who
made "The Caddy" and "Living It Up," two of the team's
funniest, have given Lewis ample opportunity to clown his
way through some barber-chair antics, a dunking in a pool
and a flight from aggressive bobby-soxers which, with the
climactic chase, are all in the comic tradition of the old Mack
Sennett comedies. Jerry and Dean also lead a choral group
—with amusing results—and Martin, always an acceptable
straight man, sings several tunes, only one of which,
"Sympatico," seems to have hit possibilities. More than ever
before, Jerry Lewis steals the show.
Jerry Lewis, a frustrated barber's apprentice, tries to cut
the hair of Dean Martin, a teacher at a fashionable girls'
school, who is unaware that Raymond Burr, a notorious
jewel thief, has slipped a valuable diamond in his pocket
to throw police off the track. The diamond is later transferred
to Jerry's pocket and, with Burr in pursuit, he buys a
half-fare ticket and hides in the compartment of Diana Lynn,
Martin's fiancee, who is an instructor at the school, Diana
believes Jerry to be a lost little boy and even persuades him
to-accompany her to the school until she can find his parents.
At the school, after the girls start making passes at Jerry,
Diana realizes he is a grown man. Later, Burr arrives to
pick up his diamond and, after he pursues Jerry across the
lake, the police capture the thief. It winds up with Jerry
giving Martin a haircut before he goes back into service.
Dean Martin^ Jerry Lewis, Diana Lynn, Nina Foch, Raymond
Burr, Mitzi McCall, Veda Ann Borg, Margery Maude.
CATCHLINES:
It's Jerry Lewis at His Maddest and Merriest—As an II-
Year-Old Turned Loose in a Girls' School . Never
Too Young to Laugh at a Grown Man Forced to Pose as a
Little Kid.
Wichita p Ratio: Western
•'•
2.55-1 (Cinemascope,
Technicolor)
Allied Artists (5520) 81 Minutes ReL July 3, '55
Lest the world forget that the Kansas metropolist herein
named—and now an effete producer of aircraft—was once a
rootin', shootin', tootin' rail town, comes this king-size
western as a reminder. What's more, it's a memory-refresher
in the grand manner, what with CinemaScope, Technicolor
and a name-weighted cast. As the most impressive photoplay
to roll off of Allied Artists' assembly line in a long
time, the film is unquestionably destined to garner hefty
grosses in the market habitually served by that company,
and can confidently expect many important bookings not
normally to be found in that exhibition segment. Probably
the barnstorming tour recently undertaken by AA president
Steve Broidy will be a considerable factor in creating such
expanded markets, inasmuch as this is the initialer in the
parade of bigger attractions that he has promised the
nation's showmen.
To project the lusty, lawless days of Wichita, scenarist
Daniel B. UUman selected an early chapter from the life of
celebrated lawman Wyatf Earp and thereon constructed a
yarn that emphasizes incident above continuity, which
scripting technique accorded ample opportunity for the unstinting
production values with which the vehicle was
endowed by producer Walter Mirisch and his associate,
Richard Heermance. How factual this biographical facet
may be will be left to the decision of devotees of frontier lore.
Joel McCrea portrays the redoubtable Earp, and thereby
finds a role ideally suited to his long experience and wellknown
talents as a square-jawed defender of lav/ and order.
His support is generally praiseworthy, especially that contributed
by the male members of the large, carefully selected
cast. For the high thespian qualities and the picture's satisisctory
pace, much credit is due the skillful direction of
Jacques Tourneur.
Joel McCrea, Vera Miles, Lloyd Bridges. Wallace Ford.
Edgar Buchanan, Peter Graves, Keith Larsen, Carl Benton.
CATCHLINES:
When Wichita Was Wide Open ... the Town That
. . .
Was
It's the Flaming Saga of the Frontier's Last Stand
Scarred With Bullets . . . Until Gun-Wielding Wyatt Earp
Took Over.
June 25, 1955 PPS

. . But
. out
. . Anya
REVIEWS
Adiines for Newspaper and Prograrr
—
The Scarlet Coat
F
Ratio: Historical Drama
2.55-1 (Cinemascope,
Eastman Color)
MGM ( ) 101 Minutes Rel. Aug. 19, '55
Unstintingly mounted, treated to the panoramic garnishment
of CinemaScope and the pictorial beauty of Eastman
Color, this period piece obviously was designed to solicit
the patronage of that segment of the movie-going public
which favors the offbeat and avoids the stereotyped. For
them, the pseudo-historical account of Benedict Arnold's iRAD
treachery during the Revolutionary War should prove a
reasonably-satisfying experience. Rank-and-file customers,
however, ore likely to express the opinion that the script
lays a bit too much stress on dialog and the development
of character motivations at the expense of the action and
pace with which the vehicle might have been more thoroughly
imbued. Selected bookings and hand-tailored merchandising,
rather than cut-and-dried exhibition treatment, are indicated
if the feature is to enjoy any considerable degree of success
in the revenue department.
Such exploitation can most logically concentrate on the
above-cited photographic and tint processes, subject matter
and marquee allure of the film's two male stars, Cornel
Wilde and Michael Wilding. The former is suitably heroic
and muscular in his role of an espionage agent for Washington's
army, while the latter etches a portrayal of considerable
appeal as the ill-fated Major Andre, British adjutant
hanged by the colonials as a spy because of his liaison
with the traitorous Arnold, convincingly played by Robert
Douglas. Unhappily miscast is Anne Francis in the only
feminine part of consequence.
Wilde poses as a renegade rebel purportedly aligning
himself with the English but in reality seeking to unmask
the high-placed informer who, of course, turns out to be
Arnold. In his capacity as producer, Nicholas Nayfack drew
upon a patently generous budget to assure that sets, costuming,
backgrounds and other physical details were authentic
and sumptuous. John Sturges directed.
Cornel Wilde, Michael Wilding, Anne Francis, Robert
Douglas, George Sanders, Rhys Williams, John Mclntire.
CATCHLINES:
The Year Is 1780 ... a Fledgling Nation Is Fighting for
Its Life . . . and the Stage Is Set for One of the Most Infamous
Acts of Treachery in History . . . Here Is the Thrilling Story .54
of Benedict Arnold.
The Road to Denver
F
Ratio:
Western
1.66-1 (Trucolor)
Republic (5406) 90 Minutes Rel. June IG, '55
Title to the contrary, this is not a Crosby-Hope-Lamour
starrer. It is, however, an exceptionally good western, several
cuts above the average galloper from Republic—or any other
studio, for that matter. Because the cast may not be as nameheavy
as might be hoped for in so competently written,
stunningly produced and ably directed a picture, a bit of
smart showmanship may be necessary in order for the offering
to enjoy the generous patronage it so thoroughly merits.
Accorded such exploitation, it should attract sufficient business,
to make it a highly profitable booking; and, depend
upon it, there will be no dissatisfied customers, most especially
among the customers who are partial to sagebrush
sagas.
The film's over-all aura of top quality begins with the
screenplay by Horace McCoy and Allen Rivkin, which is
built on a Saturday Evening Post yarn by Bill Gulick. While
the script boasts ample of pace, suspense and action, there
are refreshingly few cliches in its entire length, despite its
basic premise has seen plenty of previous mileage. It's that
one about two brothers, one goodie and one baddie. And
productionwise the opus is comparably praiseworthy. It was
filmed in Utah, which locale provided all that one could expect
in the way of beautiful and rugged backgrounds, with
the man-built sets, both exterior and interior equally effective.
Joe Kane both produced and directed, and thereby won for
himself one of the best of his long list of screen credits.
The above reference to the comparative paucity in name
value is not to be interpreted as a reflection on performances.
They are in keeping with the photoplay's other top-calibre
facets—which goes for John Payne, Mono Freeman and
virtually every member of the large supporting cast.
John Payne, Mono Freeman, Lee I. Cobb, Ray Middleton.
Skip Homeier, Andy Clyde, Lee Van Cleft, Karl Davis.
CATCHLINES:
A Roaring Saga of the Colorado Goldfields . . . and of
Two Feuding Brother.-:; Who Fought Each Other for Fortune
and Love . Stood Together in a Last-Ditch Stand
Against Outlaw Terror.
VRat
1796 BOXOFFICE
ti
* W-A.*^**? Jr^ 2-1 (Technicolor)
Univ.-Int'l (528) 92 Minutes ReL July '55
Seldom has a motion picture treated the touchy subject
of miscegenation in better taste or more entertainingly
than this engrossing drama, which, on several counts,
appears dependable to be a profit-making booking in any
situation. In the first place, the feature was expertly scripted
by Ketti Frings, and is unusually convincing as to both
situations and dialog. Producer Aaron Rosenberg mounted
the vehicle unstintingly and with an expert eye to authenticity
of backgrounds and atmosphere, which facet reflects
itself most impressively in the scenes depicting an Arizona
mining venture and those on an Apache Indian reservation.
While these qualities contribute materially to the photoplay's
worth, it is the performances that probably will be
the most pleasing to spectators and which will generate
the favorable initial reactions and discussions that should
be of material' benefit in assuring substantial patronage in
subsequent runs. And, parenthetically, the marquee value of
those responsible for the praiseworthy portrayals constitutes
the offering's most potent merchandising material. Sultry,
buxom Jane Russell, in an unusually sympathetic role, possibly
delivers the best acting chore of her career, and, in so
doing, she wears clothes that the distaff-side ticket buyers
will consider to be worth the price of admission in themselves.
Sharing thespian honors with her is rugged Jeff
Chandler, and he, too, deserves nothing but plaudits for a
sincere and restrained performance. Co-starring Dan Duryea
and virtually every supporting trouper succeeds in adhering
to the high standards established by the pair of topliners.
And for this universality of above-average characterizations
much credit is due Joseph Pevney, who directed.
La Russell plays a rich eastern society belle who, while
vacationing at an Arizona dude ranch, falls in love and
marries a half-breed. How they solve their problems supplies
the yarn's plot.
Jane Russell, Jeff Chandler, Don Duryea, Mara Corday,
Barton MacLane, Frieda Inescort.
CATCHLINES:
Jane's got Jeff . . . Living Every Impassioned Page of
Anya Seton's Great Best Seller . . . The Story of an Impatient
Love . Seton's Daring Best Seller Flames to Life
on the Screen.
Mad at the World
F
Ratio:
1.S5-1
Drama
Filmakers 71 Minutes Rel.
In its capacity as a reporter of current events, over and
above its function as a source of escapist entertainment, the
motion picture camera has of late been turned on what
is admittedly one of the nation's biggest headaches—juvenile
delinquency, its why and wherefores. Here is a hard-hitting
entry in the cycle, one which probes into the rising tide of
hoodlumism and, while supplying no answers thereto, is provocatively
handled and well supplied with exploitation
possibilities that should easily stimulate brisk business in
all its bookings.
Ballyhoo campaigns can be bolstered, further, through the
fortuitous fact that Collier Young, who produced, rounded up
Sen. Estes Kefauver, chairman of a Senate subcommittee
which is now grabbing headlines by conducting an exhaustive
investigation into the problem of adolescent lawbreakers,
to appear in a brief prologue. Too, the three
toplined players are sufficiently and favorably known to be
of material help in merchandising. Performances throughout
are satisfactory, and Young was successful in endowing the
offering with an aura of semi-documentary realism. Contributing
in no small measure to such effectiveness is the
screenplay by Harry Essex, who also doubled as director and
merits credit on both counts.
Four members of a rat-pack, going "on the town," strike
senselessly and unprovoked at Keefe Brasselle and his
wife, Cathy O'Donnell, whose baby is fatally injured after
being hit by a whisky bottle. Police detective Frank Lovejoy
begins methodically to check out the facts, but Brasselle
impatient with the law's deliberation—tries to take matters
into his own hands. Crashing a raucous dance, he spots the
young ruffians. When his identity becomes known, the
delinquents abduct him and are plotting his violent disposal
when Lovejoy, having secured the concrete evidence he
needs, moves in to effect a last-minute rescue.
Frank Lovejoy, Keefe Brasselle, Cathy O'Donnell, Karen
Sharpe, Stanley Clements, Paul Bryar, Paul Dubov.
CATCHLINES:
It's the No-Holds-Barred Story ... of Hoodlums Who Bring
The Nation's.
Their Jungle Code Into the City Streets . . .
Number One Problem . . . the Killer-Packs of Anger-Spawned
Adolescents.
ie'5 1793

.
ESlSc per word, minimum SI. 50. cash with copy. Four consecutive insertions lor price
lit. CLOSING DATE: Monday noon preceding publication date. Send copy and
ni/ers to Box Numbers to BOXOFFICE. 825 Van Brunt Blvd.. Kansas City 24. Mo. •
HELP WANTED
House manager or experli-nced as-
{nuws ttlcatre operation for Blizaljettl
h Caiiilina. territory. Air mall-special
qiialirications and past ttieatrica]
1 salary ejpccted. Boxoftlce. 5893.
Manager experienced in exploitation
i.ms for New York slate situation.
: full resume, salary requirements,
B rii.r. 5914.
POSITIONS WANTED
years in show business, know every
liked every post. General, tcciinlcal.
Iiasement and back again. Boxorfice,
si\ years experience in every phase
t!n*atre. Prefer Minneapolis exchange
[Suxi.ffice. 5916.
manager, including concession. Wide
ill nmvenlional. drive-in and publicity.
^ tinly. Win go jinywhere. Bnxofticc.
SINESS STIMULATORS
MORE ACTION! $4.50M cards. Other
iblf, on-off screen. Novelty Games Co.,
.\vc,. Brooklyn. N. Y.
ttendance witli real Hawaiian orcbids.
Ii. Write Flowers of Hawaii. 670
flile I'.irk Place. Los Angeles 5, Calif.
I(1DIE-CUT CARDS. Increase your bosor
100 numbers. $4.50 per M. Best
emiiim Products. 339 West 44th St.,
3li. N. Y.
I Your best, cheapest advertising,
kiildic;. increases concession sales for
;iniiiiersiiries. Special pictures. Plain
samples free. Southern Balloons, 146 B
ti;i:it;i.
f.a.
ockett flashlight & key chain. Red
fin ilieatre promotions—sample 50c.
:•. Mack Enterprises, Centralia, Illinois.
^OPCORN MACHINES
machines, all makes and styles. Reki'lHes
for all poppers. Complete reunit
fits most machines, $185. 120 So
hicnpn.
5INESS
III.
OPPORTUNmES_
opportunity 1 pAfirrimffij [uniectionist
firKincts can pui chase interest in new
Hiding drive-in. Give full details as to
n.s, affiliations, etc, in first letter.
THEATRE FOR LEASE
EQUIPMENT WANTED
buy .iriij disir
Hiili
iris.
eijiiiiimeii
Illinois.
3l or RCA Sound or sound heads,
is. rectifiers, generators, bases,
rless Magnarc lamps, Leon
etc.
. Illinois.
Tip rectifiers. 50 volt, 6 tube, single
DIO AND PRODUCTION
EQUIPMENT
tripod freehead. $375; Camereclair
i>. 5 len>cs, ideal for animation, $995;
itiiin stands. $1,995; Moviola 35mm
suund/picture, $495; Escalator tripod
t TV or movie cameras on 3 w heel
i: Motorized dolly with 2 seats, takes
imera^ $195: rolling stand multiple
lii'lding 12 bulbs. $180 value, now
epi. CC. S,O.S. Cinema Supply Corp..
lid St.. New York 19.
ICE June 25, 1955
GENERAL EQUIPMENT—USED
New cendition SUverllte all-purpose screen
13'x2r6" oii-rall. $175 f.o.b. Broottsvllle,
I'lorida, Dixie Theatre.
You can't beat Star for values! Peerless magnarc
I:im[.liuuM?s, rtbuilt, new glass or metal reflectors,
$545 p:ilr; Strong Moguls or Ashcraft $498.50;
Century mechanisms, rebuilt, $750 pair; brand new
DeVry projectors, complete, $775 pair; lenses and
screens at rock bottom prices. Star Cinema Supply.
447 West 52nd Street, New York 19.
For sale: One Temprlte carbonator, 115 volts,
cycle. Used only two short seasons, $125.
60
Theatre Operating Co.. 1206 Cherry St., Toledo,
Ohio.
CanacJian showmen! Best buys In Strong,
Brenkt'ii. Magnarc, etc., arc lamps; rectifiers;
dnamurphic Ifii.ses; prlniar & wide angle lenses;
screens; t-tc, at remarkably low prices. Consult
us first, no obligation. Associated Film Service,
P. 0. Box 122. Outrcmont. Montreal. Quebec.
For sale: Wldescreen. Satisfaction guaranteed.
Used one month, size 27x15. $75. Star Theatre,
Stuart. Va.
1 Astrolite screen, good condition. Size
15'8x25'8. Price, $75. used approximiitely 1
year. Nn hnles. tears. B.iMifficc. -y'^H.
GENERAL EQUIPMENT—NEW
Siiecial surplus screen sale— all new! Perforated
heaiini laCf-grommet. 15'6".\20'6"— $75; solid
U"S""x^;r"—$25; solid ll'xl4*—$35; solid
Springroller 8'7"xll'7"—$75; solid rope-puiley.
Il'xi4"—$75. Dept. CC. S.O.S. Cinema Supply
Corp., 602 W. 52nd St, New York 19.
Attention Holmes users! Intermittent movements
(less flywheels), $49 pair; starw heel-sprocket
assembly, $10 each; l.OOOW T-20 C-13 Mogul
Pref. lamps, $25 dozen {$3.95 eachj. Dept. LC,
S.O.S. Cinema Supply Corp.. 602 W. 52nd St.,
New York 19
Perfect pair, periectly priced! Combination pair
Cinematic IV adjustable anamorpbic lenses and
pair Snaplite Series II prime projection lenses, all
for $595. Buy on time with $200 down. Dept.
CC. S.O.S. Cinema Supply Corp., 602 W. 52nd
St., New York 19.
"Jackson's" automatic Reel-Alarms. Really
marvelous $21.50 pair. All dealers'. Mfrs.: American
Theatre Supply, Seattle 1, Washington.
Start prospering again. Install "Ballantyne"
stereo|)honic sound. American Theatre Supply, supplies
for less. Seattle 1. Wash
DRIVE-IN THEATRE EQUIPMENT
Pay $200 down, play Cin. maScopr finematic IV
adjustable Prismatic Anamorphic lenses plus Snaplite
Series II prime lenses, for $595. Available
all
on time. Dept. CC. S.O.S. Cinema Supply
Corporation. 602 W. 52nd Street. New York 19.
OrJve-in theatre speakers »ith straight cords,
$6.50. Car-side speakers. $8.15. Replacement
speaker cones. $2,25. Dawo Corp.. 145 N. Erie,
Toledo,
Ohio.
Drive-in theatre tickets. Send for samples of our
special printed stub rod tickets for drive-ins.
Safe, distinctive, easy to check. Kansas City Ticket
Co.. Dept. 10, 109 W. 18th St.. 'Film Row."
Kansas City 8. Mo
THEATRES FOR SALE
Eleventh year exelusi^e theatres sales. rdidwe.=:tsouthwesi.
Hundreds satisfied clients. 35 years
experience. "Ask anv >hnHman." .\rthur Leak,
appcialist. 3305 ranilh. Pallas. Texa.s
Drive-In for sale, Southeastern Ohio, modern
425 speaker drive-in. RC.\ efi'iipped, excellent
in
condition. Up-to-date snack bar. A bargain for
quick sale. Boxoffice. 5890.
The Hillcrest Drive-In theatre, 500 cars. Canton.
Illinois. Route 78 North. Small Spring Lake,
beautiful location, new home on theatre site.
Factory city of 12,000. Nearest drive-in theatre
21 miles, paid for itself in four seasons. Want
to dissolve partnership by Julv 15. Address A, F,
Stockherger. P. 0. drawer 449. Canton. 111.
For sale by ewner : Drive-in Theatre, rich
irrigation district. Southwest, deluxe equipped.
B & L Cinemascope, serving three good communities,
year-round operation, li\1ng quarters, gros.'iing
$800 per week up, possibilities unlimited. Total
price $40,000. Half down, balance ten years.
Gpt details. Write Boxoffice. 5892.
For Sale or lease: Small drive-in, excellent
location, CinemaScope, modern concession, top
product, very low operating overhead. Will sacrifice
for quick cash sale. Other interests. Boxoffice,
5891.
5D0-car drive-in in central Ohio city over 25,-
000. Excellent location. Operated two years.
Wldescreen. CinemaScope. modern snack bar.
Reasons for selling, ownership disagreement. Box-
Oklahoma. Diive-in. lovely small city. No other
drive-in fnr miles in all directions. Exclusive,
Ralph Erwin. Broker. Box 811. Tulsa.
THEATRES FOR SALE
CLEflRlOG HOUSE
(Cont'd)
Texas non-competitive dnve-m. Thriving trade
center near 10,0ihi ( Hufir. jitipiilutiun 25,OUO.
Wldescreen Cuiem.iScniMti oductlve farming
I'l
payroll county seat. Hue rccord.s earnings under
casual operation. $44,50U. $27,500 down. Exclusive:
Arthur Leak, Specialist, 3305 Carutb,
Dallas.
Non-competitive Texas key town. Natural trade
center five counties. $80,000. Drive-in plus two
excellent indoor. Area benefiting excellent economic
improvement, booming irrigation. Finest
modern equipment (Stereophonic, CinemaScope)
fine seats, booths, drive-in. Complete past
records available proving low price, terms. $155.-
000, $56,000 down. Balance ten years. A
"natural," famous as "real show-town." Exclusive:
Arthur Leak, Specialist, 3305 Caruth,
Dallas.
Iowa controlled county seat. Long established
moneymaker. Includes good modern eqiiiiiment.
building. $36,500. $15,000 down. Selling piivately.
Boxoffice. 5908.
Iowa dc luxe. Only theatre, (nearly new
throughout) fine building included. Center nofailure
agricultural-dairy country. Health forces
;ale at rem.

—
HE KNOWS IT'S
GOOD
Er. . . is your front shoicing? It had better be, for
that's where you sell your patrons oul-in-front!
The successful showman fully realizes and capitalizes
on the ticket-selling value of dressing up the front
of his theatre with Accessories that tell and sell his
pictures . . . now playing and coming.
He cashes in with success by exciting patrons' eyes
and appetites with powerful and colorful Standees . . .
Displayaways . . . Posters and Stills!
Feature and Special Trailers do the rest of the job
of keeping up patron interest and desire for more entertainment.
Contact your N.S. S. salesman today and he'll
show you successful plans to keep you out-in-front!
nnnonni f^pnartaart
SERVICE
Of iHfHioumnr