Boxoffice-October.01.1955

•
OCTOBLf^
CT OF INDUSTRY
ARBITRATION PLAN
IN THIS ISSUE
I
I
I
PoQci 34 38
/ne TuiAe en me M&toSfv Hctu/ue yncLcd^
t I
y
Th^ul.c Owners oi America v.iil cpcn its onnuol convention in Los Angeles
Wednesday, with the new industry arbitration plan the principal subicct on
the agenda. Three top officials of the association, shown here, ore Walter
Rcadc jr. (left), chairman of the board, E. D. Martin (center), president, and
Alfred Starr, choirman of the executive committee. Convention story on pogc 9
fie« of KotHoi
Publahad
,, . . .
wiiUy^ty Aooaatad Publlcatioru,
Brunt 3lvd., Koruoi City, Mo. Subscrrption ratai:
JIdttion, S3.00 per y«or; Natiorvil Edition, $7.50.
INAL EXECUTIVE EDITION
Pa«» o« All Editioni
IN THIS ISSUE:
MOMRW
TEBATUB
SECTION-

"It
cost a fortune to send a whole
company over to England and
France to film ^The Adventures of
OUENTIN DURWARD' in the
magnificent locations of the Sir
Walter Scott story, but Tm glad I
did it. You remember I did the
same thing with 'Ivanhoe' which
had the same star, author, producer
and director. I'm happy to
say they've brought back another
terrific, really BIG attraction."

SIR
M-G-M presents in
CinemaScope
WALTER SCOTT's
••THE ADVENTURES OF
QUENTIN
DURWARD
ROBERTTAYLOR
KAY ROBERT
KENDALL- MORLEY
Screen Play by ROBERT ARDREY
Adoptolion by GEORGE FR0E5CHEL
rhoiog.ophed 1^ EASTMAN COLOR
Directed by RICHARD THORPE
Produced by PANDRO S. BERMAN
{Arailabte in Maijnctic Stereophonic,
Perspecia Stereophonic or 1-Channel Sound)

WARNER BROS.
present the
sensation-star
of 'East of Eden'
ES
Dea
in a challenging drama
of today's
teenage violence!
THERE WILL BE
NATIONWIDE
APPLAUSE FOR
"^^i^
IMlMf
CinemaScop£
WarnerColor
„s?.JATALIE WOOD. SAL MINED
JIM BACKUS • ANN DORAN • COREY ALLEN WILLIAM HOPPER
BEEN PLAY BY PRODUCED BY 1^ DiBECTEoov Music l)y
ITEWART STERN DAVID WEISBART T^tf^l NICHOLAS RAY • Leonard Rosenman
i r/
i

20th Century-Fox announces
with pride the November availabihty of
Alexander Korda's London Film Production
r^rr^
.^^T-^^i^
by TERENCE RATTIGAN
starrjn?
VIVIEN LEIGH
KENNETH MORE
The 3-year London
and New York dramatic
stage success combines the talents of
two-time Academy Award winner Vivien Leigh
...as a married woman trapped by the devil of
infidelity; Kenneth More, acclaimed star of "Genevieve"
and "Doctor in the House"... and the brilliant productiondirection
of Anatole Litvak, distinguished director of "The
Snake Pit."
/s if worffi
>\ f/Tlsf
AN ANATOLE LITVAK
^-|_ PRODUCTION IN
^
CINemaScoPE
'"^ COLOR by DE LUXE
• Released by 20th Century-^Fe
''it's a pleasure to do business with 20th!'

1
^i^e ofi/ie 7/M(c^n f/'c/wie /m/wi/?//
HE NATIONAL FILM WEEKLY
Publilheij in Ninr Sfctionll Edilioni
BEN
SHLYEN
"dilor-in-Chief and Publisher
10 M. MERSEREAU Associate
Publisher & Generol Monoge'
,ES M. JERAULD EditoiTHAN
COHEN. Executive Editor
iE SHLYEN Monoging Editor
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IS SCHLOZM AN . Business Mgr
Published Every Soturdov bv
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: T B E R 1,
67
19 5 5
No. 23
A
KEYS TO HARMONY
rCREEMENT reached, at l.,r,g
last, nil a voluntary arbitration plan for the inilustrv
holds opportunity for the amicalde
setlliiu.i ol riuiny of the industry's most pernicious
internal pioLlenis. \X'ith the approval given the
plan hy the exhibitor and distributor committees,
who long have had it under consideration, the
way has been cleared for the subsequent steps
necessary to its implementation. These call for
approval by at least four participating exhibitor
organizations, the participating film distributing
companies, the Department of Justice and the
New York Federal District Court.
Action on the plan is expected at the Theatre
Owners of America convention at Los Angeles.
If favorable, which indications are that it will
be. the other important exhibitor groups are
seen to follow the ajiproving action already taken
by the Independent Theatre Owners of .New
^ ork. Allied States AssTi is the only exception,
refraining from participation, because its insistence
that film rentals be included as an
arbitrable subject had not been heeded. However,
individual .Allied members and unaffiliated
exhibitors may avail themselves of the use of
arbitration, if they so desire.
F"or the purpose of settling disputes as quickly
as possible, a conciliation |)lan has been incorporated
into the arbitration draft. It is hoped that
through conciliation many exhibitor-distributor
controversies can be settled without need even for
arbitration, let alone having to go to court.
This could very well prove a most important
factor, tending, as it would, to bring the disputants—exhibitor
and branch manager—together
in an endeavor to reconcile their points of
difference. It is conceivable that this might even
work to effect the so-called local autonomy for
branch heads, so often advocated by exhibitors.
It would seem incumbent on both jjarties to a
controversy to try to reach an understanding,
if only to avoid the costs that would be incurred
by resort to arbitration, small though they may
be. The availability of arbitration, however,
provides another avenue of approach to settlement
of the problem at hand.
U'hile film rentals, per se. are not included
among the arbitrable or conciliating subjects,
other points of controversy that have a direct
bearing thereon are admissable. These include
clearance, runs, competitive bidding and availability
of prints. .MI of these, sejiarately or combined,
affect the rental value of films. Making
possible adjudication of differences arising over
these buying and booking factors should go a
long way toward reducing much of the exhibitor
( iiiili'iilioii that liliii costs are disproportionate
to performance records.
The merits of arbitration haxe many limes
been cited throughout the \ears that it has bei-n
under cunsideratioii by this industry. There is
widespread belief in its principle and it is
being successfully applied by many industries;
its institution by the film industry has been
recommended by the judiciary and legislati\e
branches of the government as well as by industry
leaders. It needs but a chance to prove
itself, which it can and will do, if it is not
hampered by prejudice or unfair tactics.
I Remembering the debacle that occurred in
1912. resulting from disagreement over the
financing and apportionment of the sharing of
costs of the system then existent, it would be well
to settle these points fully before the new system
becomes operative. I
No one expects arbitration to be a panacea
a cure-all for the industry's ills. But it can be of
help to ease, if not eliminate, many of them.
[^roposed for a 12-months trial, the industry has
iiothiii"' to lose, perhaps, much to gain by accepting
it. if only on this basis, if it should fail
in its intended purpose, it can be dropped.
Meanwhile, exhibitors—who are the onlv ones
who may file claims with the arbitration boards
are not forced to do so; they are free to take
their trade disputes to court, if they so desire.
It may, however, be pointed out that court procedure
is a long, drawn-out, costly method. Conciliation,
where the problem is not too complex,
and arbitration, if required, are the easier.
quicker and far less costly keys to harmonious
trade relations.
Right You Are, Jack!
John Ford, who with Mervyn LeRoy shared
the credit for directing "Mister Roberts," Avhich
received the Boxoffice Blue Ribbon .Award for
July, sent us the following acknowledgement:
"There are awards and awards, but the
BoxOFFiCF. Award is certainly treasured by me
because it is what it says—Boxoffice. After all.
we are in the business and we want to keep it
going. / have found thai a good, clean American
picture that can shou' a little profit is the hr^t
means for keeping this great business aliv
\£c^^ /OOvUyt^'i^

ARBITRATION PLAN DRAFTED;
AWAITS EXHIBITOR APPROVAL
If Justice Dep't Gives OK.
May Become Effective
In Next Three Months
NEW YORK—An industry arbitration
and conciliation plan finally has been approved
by the distributor-exhibitor committee
which has had it under consideration
since April 25, 1953. The draft carried
the date Jan. 10, 1955—an indication that
the text of the plan had been agreed on
by the exhibitor-distributor conferees
nine months ago, although some modifications
were known to have been made in
May.
One exhibitor organization. Independent
Theatre Owners of New York, already has
approved it. It probably will go before the
Theatre Owners of America convention at
Los Angeles October 6-9. In the meantime
committee meetings will discuss it.
The Southern California Theatre Owners
Ass'n is expected to act shortly.
TO BE TESTED FOR ONE YEAR
The next move then will be to pre.sent
It to the attorney general in Washington to
find out whether it violates any provisions
of the consent decrees in the antitrust litigation.
It is expected that these preliminaries will
be completed within three months and that
the plan will then go into effect for a 12-
month test period.
If it is not renewed at the end of the 12-
month test, the plan will continue until
cases on which orders have been issued .shall
have been disposed of.
No definite plan for financing the project
is contained in the mimeographed forms, but
provision for charging fees on all cases filed
is made. These facts will be fixed later.
There also will be fees on appeals.
A simplified conciliation plan is appended
to get quick, inexpensive decisions in controversies.
Complainants can write to exchange
managers. They will hear the complaint.
If no decision is reached by the exchange
head, the exhibitor can take the
matter directly to the general sales manager
who can hear the case himself or designate a
representative. If the exhibitor isn't sati.sfied
with the ruling, he still has the privilege of
going to arbitration.
The entire method of procedure is less
complicated than the old American Arbitration
Ass'n plan set up by Judge Goddard.
That system cost $350,000 a year. Al Llchtman,
director of sales for 20th Century-Fox,
recently estimated that this plan would cost
$150,000, with the costs equally divided between
exhibitor complainants and distributors.
UNDER NATIONAL SUPERVISION
A Nntloniil Administrative Committee will
supervise the over-all activities and al.so the
work of the exchange center boards, which
will be .served by paid clerks.
Exhibitors are the only ones who can file
complaints, although distributors can file appeals.
Each side. Including Interveners, can
be represented by one lawyer each.
Two principal subjects discussed in the plan
New York ITOA Okays
Full Arbitration Plan
NEW YORK—Independent Theatre
Owners Ass'n of New York has approved
the arbitration plan and a proposal for
a new ticket tax campaign to remove the
tax entirely. The action was taken at the
first fall meeting. Max A. Cohen, who
was the ITOA representative on the allindustry
committee, explained the details
of the proposed arbitration.
The ITOA urged the Council of Motion
Picture Organizations to go ahead
with a tax drive. It also was decided to
notify members that every effort should
be made to forestall legislation designed
to bring about federal control of the
business.
New directors were elected as follows:
Richard Brandt, Samuel Einhorn. Norman
Elson, Sam Freedman, Jack Hattem,
Ben Knobel, Larry Kurtis, MuiTay Le-
Boss, Martin Levine, Al Margolies, Melvin
Miller, Walter Neithold, Irving Renner.
Ray Rhonde, Jack Rochelle. Al Shukat
and David Weinstock.
New members of the association are the
72nd Street Playhouse, operated by Martin
Lewis, and the Avon and Stamford
theatres, operated by Samuel Weiss at
Stamford, Conn.
are clearance and runs.
Exhibitors can complain that clearance is
being granted by the distributor against the
complainant's theatre and in favor of a theatre
or theatres not in substantial competition
with complainant's theatre, or
Clearance is being granted by the distributor
against the complainant's in favor of a
theatre or theatres in substantial competition
therewith in excess of what is reasonably
necessary to the licen.se of a competitive theatre
on the runs granted to it.
The burden of sustaining the reasonableness
of clearance is on the distributor.
Factors to be taken into consideration are:
Admi.ssion prices, character and location of
the theatre, type of entertainment, appointments,
transit facilities, etc.
Arbitrators can dismi.ss complaints, find in
favor of complainant, i.ssue cease and desist
order: award damages, if asked. Distributors
can institute further proceedings for a
modification if they can prove conditions
have changed.
Controversies on runs originating before or
after effective date of the arbitration plan
can be considered. If the exhibitor can show
that he has been refused product. Arbitrators
will take into consideration type of theatre
and other factors similar to clearance,
including capacity of theatre for producing
revenue.
Competitive bidding must close ten days
before an award of a picture and an exhibitor
must be allowed to .see the picture In
advance of bidding.
Failure to deliver prints in time for exhibition
is arbitrable.
Conditioning one license upon another is
forbidden. This includes shorts, newsreels, or
reissues, westerns or foreigns. An exhibitor
must mail his complaint to the arbitrators not
less than ten days after the request for conditioning
takes place.
Under the heading: "General Provision" It
is stated that unless damages are claimed at
the time of filing a complaint, none shall be
awarded.
A National Administrative Committee is to
be formed. Apparently there will not be a
single national administrator. The committee
will have three members designated by
Theatre Owners of America, one by Independent
Theatre Owners Ass'n of New York,
one designated by Southern California Theatre
Owners Ass'n, one by International
Drive-In Theatres Ass'n and three by the
distributors signing the agreement. Others
may be added later, but not more than three.
There will be local arbitration committees
subject to the supervision of the national
group. Each local committee will include a
member chosen by exhibitor members of the
national group, an equal number chosen by
the distributor members of the national body.
The national group will decide the location
and area of authority of local groups.
Each local committee must provide a panel
of neutral arbitrators and file it with the
national committee. Each regional committee
will have a clerk. Arbitrators will be
entitled to fees and expenses.
A national appeals board will be organized
by the national committee. It will consist of
three impartial non-industry members. First
terms of office will be for 18 months. Thereafter
tenure will be decided by the national
body. Appeals will be heard in various cities.
Rules of practice and procedure say complainants
must supply three copies of all
names and addresses of those who may be
affected by a complaint. Where only one
exhibitor and distributor are concerned they
shall pick a third arbitrator.
Expenses and other payments will be fixed
by the national group. Witnes.ses must testify
under oath. Exhibitors can withdraw complaints.
If no request for damages is included and
no request for a stenographic record, none
will be made.
After an award has been made the case
can be reopened for correction of errors.
Appeals must be filed, with a fee, with local
clerks. Tlic appeals board may increase or
decrease an award.
NT Hearing Set on Bid
For Las Vegas Drive-In
WASHINGTON—National Theatres will
have a hearing on October 10 in New York
City on a bid to acquire a 1,200-car capacity
drive-in at Las Vegas, Nev., according to
Justice Department officials on Tuesday (21).
Interested parties may testify.
The drive-in is already in operation, but
the present owners wish to dispose of it.
National Theatres at the present time does
not have any Las Vegas theatres.
The hearing will be at 2 p.m. before Federal
District Judge Clancy.
8
BOXOFFICE :: October 1, 1955

October
704 CONVENTION DECISIONS
AWAITED WITH KEEN INTEREST
Exhibition's Relationship
To Distribution. New Tax
Campaign Major Topics
irrognim on Vnf^e I'l)
NEW YORK—This coming week the
eyes of the industry will be focused on the
Theatre Owners of America national convention.
Its discussions and decisions will
be the big news. Because of widespread
complaints about trade practices and a
search for solutions, includinp: recourse to
arbitration and conciliation, there are
likely to be more issues raised and questions
asked than at any previous TOA national
gathering. National Allied will be
mentioned more than once.
TO SET NEW POLICIES
Policies will be set for the new year. Speaking
as an indi^ndual exhibitor and not as TOA
board chairman. Walter Reade jr. said during
the week that to him the mo.-it important
topics will be the relationship of exhibition
to distribution and the inauguration of a new
federal tax repeal campaign.
Who will become president? TOA officers
have been mum on that point. It isn't thought
likely that E. D. Martin of Columbus, Ga.,
will serve again. It i.^ believed he feels he
has made his contribution and that someone
else should take over the taxing job.
Reade, who is chairman of the nominating
committee, claimed that he didn't know. He
added that if he did know, he wouldn't give
out any advance information. The belief here
In the east is that the post will go to -some
exhibition leader in the midwest or on the
coast. Perhaps MjTon N. Blank of Des
Moines, Iowa. He is a vice-president. That.
however, is only a guess. Several outstanding
exhibitors believe themselves well qualified
for the post.
The fact that the convention will be held
ftt the Biltmore Hotel in Los Angeles has
enlisted the interest of the major companies
whose studios are nearby. A number of them
will participate in one way or another.
PRODUCERS TO BE HOSTS
Y. Frank Freeman of Paramount will conduct
a production seminar. The A.ss'n of Motion
Picture Producers will be host at a
cocktail and buffet supper party. Hollywood
TESMA Board Okays
Joint TOA Tradeshow
NEW YORK—The TESMA board of
directors has approved a partnership with
the Theatre Owners of America in an allindustry
fair exposition and tradeshow
at the New York Coliseum in September
1956. The action was taken Tuesday *27>.
The agreement is subject to the approval
of the TOA board which will meet during
the TOA convention in Los Angeles
October 6-9. The TESMA board will take
final action at Chicago during November.
ERNEST G. STELLINGS I.F.STKU It. KKorr
studio tours and a luncheon will be hosted
by MGM, 20th Century-Fox, Paramount, Universal-International
and Warner Bros. There
will be an advertising and promotion seminar
at which three of the speakers will be Don
Hartman and Jerome Pickman of Paramount
and David A. Lipton of U-I.
Allied Artists, Columbia and MGM have
rented exhibit space. Warner Bros, representatives
will attend the opening of the exhibit.
They will include Jack L. Warner,
Steve Trilling, Mort Blumenstock, Leland
Hayward, William T. Orr, Fred Greenberg.
Henry Blanke. David Weisbart, Willis Goldbeck,
Stuart Heisler, Bill Hendricks, Gordon
Douglas, David Butler and Max Bercutt.
Mike Simons, customer relations director, will
be there for MGM.
While the convention won't open officially
Convention Co-Choirmen
until Thursday i6>, there was a meeting Friday
1 301 of the co-chairmen with Herman M.
Levy, general counsel; George Gaughan, field
representative, and Joseph G. Alterman, headquarters
office manager. They will complete
convention plans at another meeting Monday
i3i.
Scheduled for the next day is a meeting of
Exhibitors Film Financial Group and of the
nominating and finance committees. Mitchell
Wolfson is chairman of the latter. Registration
will follow Wednesday (5). There also
will be a meeting of the executive committee,
headed by Alfred Starr, and of the board,
headed by Reade. At its conclusion the committee
members will have a buffet supper.
Martin will be in the chair when the convention
opens Thursday (6i. Mitchell Wolfson
will make the keynot* addre.ss. Reade will report
for the nominating committee. Elmer C.
Rhoden on the Audience Awards campaign
and Starr on subscription TV. There will be
convention announcements by J. J. Rosenfield.
Ernest G. Stellings and Lester R. Kropp.
Luncheon will follow with Pat McGee the
toastmaster.
Wolfson will chair the afternoon .session
at which the production seminar will be held.
The AMPP will be host at cocktails and a
buffet supper.
Rosenfield will chair the Friday morning
.•icssion when committee reports will be heard.
Jack Keller will be toastmaster at the
luncheon.
.lOSKPIl J. KOSINHKl.I)
In the afternoon Frank Whitbeck will be
moderator at the advertLslng-promollon
seminar. Exhibitor participants will be Frank
Rubel of Central States and Thornton Sargent
of Fox West Coast. A trip to Disneyland
will follow.
The Saturday sessions will be for exhibitors
only. John Rowley will chair the morning
session. After a meeting of the board and
executive committee. R. M. Kennedy will preside
over a conventional theatre forum at
which lime there will be dLscu.ssions on trade
practices, film rentals, operations, concessions,
equipment, advertising and promotion.
James S. Carbery will be toastmaster at
luncheon.
Lester R. Kropp will chair the afternoon
session. The board and executive committee
will report further on their deliberations.
Horace Denning and Michael Redstone will
conduct a drlve-ln theatre forum on substantially
the same topics as at the earlier conventional
theatre forum. Special attention
will be paid. next, to the problems of small
theatre owners, followed by a "speak-yourmlnd"
se.sslon that should be productive of
much discu.ssion.
Will that wrap it up? Reade and the others
preparing the agenda aren't quite certain so
they have provided for a continuation of the
Satiu-day agenda and for unfinished business.
Star-of-the-Year Award
For James Stewart
LOS ANC'.ELKS— The TOA 1955 "Star
of the Year" trophy will be given to
James Stewart. "Good citizenship."
"active civic participation" and his gallery
of motion picture portrayals, including
such recent successes as Paramount's
"Strategic Air Command" and "Rear Window,"
Columbia'.'. "The Man From Laramie"
and the forthcoming film biography
of Charles A. Lindbergh. Warners' "The
Spirit of St. Louis." as well as the Alfred
Hitchcock production for Paramount.
"The Man Who Knew Too Much.
The award will bo made a^ 'hr rlrrlng
banquet.
iS BOXOFFICE :
1. 1955

BS^BBRMHR^KB
1
.your stars of
tomorrow ^
from 20th!
•THE VIEW FROM
POMPEY'S HEAD"
(October)
Rita Moreno
*"SEVEN C;TiF.S OF GOLD"
(September)
Kipp Hamilton
"eOOD MORNING, MISS DOVE"
(November)
Virginia Le
"ON THE THRESIJ
OF SPACE"
j
(In production) :
Specials Reprint of this ad available FREE for yff

lyfilby! Contact 20th Century-Fox Advertising Dep't, 444 West 56 St., N.Y. 19, N.Y.

"^UiUc ^C^lt^
Cinerama World Gross Goes
Over $22,200,000 Mark
Milo J. Sutliff, president of Cinerama Productions,
Inc., reports to stockholders first
production, "This Is Cinerama," topped that
figure: second, "Cinerama Holiday," now at
$4,600,000.
•
16tnm Suit Is Limited
To Document Filing
First week in government suit consists principally
of doing legal spadework preparatory
to presentation of testimony: industry fights
many DofJ documents.
*
SMPTE Convention to Learn
Todd-AO Technical Details
To be described for first time Tuesday (4i
at Lake Saranac gathering by Dr. Brian
O'Brien, American Optical Co. vice-president,
including projector aperture and dimensions
of 65mm camera film and 70mm
composite prints.
•
Film Stocks Stage Comeback
After Bad Wall St. Scare
Sales off from one to 5'1: points first of
week as news of Eisenhower illness drives
stocks down generally in biggest drop since
1928; spirited recovery follows.
*
Gregory Peck, Sy Bartlett
^ Form Producing Unit
Actor and producer-writer organize Melville
Productions, Inc.: fir.st association was
in the production of "Twelve O'clock High"
in collaboration with Beirne Lay Jr.
•
Academy Seeking $500,000
In Suit Over Oscar Use
Mercury Records Corp. of New York
charged with "unauthorized reproduction" of
the statuette on the cover of an album of
records.
"Academy Award Favorites."
*
'Miracle' Censorship May
Go Back to High Court
American Civil Liberties Union studying
ingles of latest Chicago ban under ruling
that It is ob.sccne and immoral before appealing:
this was first of films that Jeopardized
censorship.
*
Nat'l Screen Service Making
Progress on British Setup
William B. Brenner, vice-president, going
to London to arrange for production and
distribution of special display accessories
along U. S. lines.
Bermuda Legislators Decide
On Censorship Application
Board of Education cither will approve re-
•: for unrestricted .showings, limit them
:;1-^ only or ban them outright: will be
u'.led by U. S. and British ratings; only
.'atures are controlled.
12
TOA Convention Agenda
TUESD.\Y, OCTOBER 4
10 a.m.—Meeting of EFFG stockholders in
Oaleria Room. 2 p.m.—Meeting of Nominating
Committee: Chairman, Walter Reade jr.
2 p.m.—Meeting of Finance Committee:
Chairman. Mitchell Wolfson.
WEDNESDAY, OCTOBER 5
10 a.m. to 6 p.m.—Registration. 10 a.m.—
Joint meeting of executive committee and
board of director.s.
President's report—E. D. Martin
Treasurer's report
Finance committee report — Mitchell
Wolfson
Nominating committee report—Walter
Reade jr.
Field reports-George Gaughan
All other business appropriate for meeting
12:30 p.m.—Luncheon—Galeria Room
2 p.m.—Continuation of joint meeting of
executive committee and board of directors.
6:30 p.m.—Convention committee buffet
.supper in Panel Room, Biltmore Hotel.
THURSDAY, OCTOBER 6
E. D. Martin, chairman, morning session
10 a.m.—Opening of convention—E. D. Martin
in the Biltmore Theatre
Keynote Address—Mitchell Wolfson
Nominating committee report—Walter
Reade jr.
Audience Awards—Elmer C. Rhoden
Subscription TV—Alfred Starr
Convention announcements—J. J. Rosenfield,
Ernest G. Stellings, Lester R.
Kropp
12:30 p.m.—Luncheon—Pat McGee, toastmaster—
in Biltmore Bowl: Host: Mis.sion
Dry Corp.
12:30 p.m.—For the Ladie.s—Hollywood
fashions and luncheon. Crystal Room, Beverly
Hills Hotel; Host: International Seat Corp.
iVIitchell Wolfson, chairman, afternoon session
2 p.m.—Production seminar, Y. Frank Freeman,
Biltmore Theatre.
7 p.m.—A Hollywood Evening, cocktails and
buffet supper, grand ballroom suite, Beverly
Hilton Hotel: Host: A.ss'n of Motion Picture
Producers.
FRIDAY, OCTOBER 7
.F. J. Rosenfield, chairman, morning session
10 a.m.—Committee reports and discussions.
Biltmore Theatre
Joint Allied-TOA committee—E. D.
Martin
Arbitration— Mitchell Wolfson, Herman
M. Levy
EFFG report—Samuel Pinanski
Field Activities— George Gaughan.
Organization and membership—George
Kera.sotes. Walter Morris, Art Adamson
Insurance— Arthur H. Lockwood
COMPO—Samuel Pinanski
National Legislation—A. Julian Brylaw.skl
State, local legislation—LaMar Sarra,
Robert Bryant
Film reviewing—H. F. Kincey
Labor relations—Abe Blumenfeld
Building, safety codes—Henry Anderson
Public relations—Jack Keller
"Planned Theatre Safety and What It
Means for You"—C. J. Seroka, The Travelers
Insurance Co.
12:30 p.m.—Luncheon—Jack Keller, toastmaster,
in the Biltmore Bowl; Hosts: Motion
Picture Advertising Service, Popcorn Institute,
Cretors Corp.. Savorol Co.
10:30 a.m.—For the Ladies, Hollywood studio
tours and luncheon; Hosts: Metro-Goldwyn-Mayer,
20th Century-Fox, Paramount
Pictures, Universal-International Pictures
and Warner Bros. Pictures.
Ernest G. St«llings, chrm., afternoon session
2 p.m.—Advertising and promotion seminar
—Frank Whitbeck. Moderator
Jerome Pickman—Paramount
David A. Lipton—Universal Pictures
Frank Rubel—Central States Theatres
Thornton Sargent—Fox West Coast
Theatres
4:30 p.m.—Trip to Disneyland: Host;
Pepsi-Cola Co.
SATURDAY, OCTOBER 8
(Exhibitors Only)
John Rowley, chairman, morning session
9 a.m.—Meeting of board of directors and
executive committee
10:30 a.m.— Convention Theatre Forum—
R. M. Kennedy in the Biltmore Theatre:
trade practices, film rental, reports, discussions
on operations, concessions, equipment,
advertising, promotion.
12:30 p.m.—Luncheon, James S. Carbery,
toastmaster, in the Biltmore Bowl: Hosts:
Alexander Film Co.. Manley. Inc.. Motiograph,
Inc., Nestle Co., Projection Optics Co., Theatre
Seat Service Co.. Fepco Theatre Advertising.
Lester R. Kropp. chairman, afternoon session
2 p.m.—Report of joint meeting of the
board of directors and executive committee,
in the Biltmore Theatre.
Drive-In Theatre Forum—Horace Denning
and Michael Redstone presiding, in
the Biltmore Tlieatre; trade practices,
film rental, reports, discussions on operations,
conce.s.sions, equipment, advertising,
promotions
Problems of Small Theatre Owners
Speak-Your-Mlnd Session
2 p.m.—For the Ladies—Showing of Haute
Couture gowns w'orn in Paramount Pictures
"Lucy Gallant." by the pool of the Ambassador
Hotel, narrated by Edith Head.
6:30 p.m.— Cocktail party. Gold Room, Ambas.sador
Hotel; Host: National Carbon Co.;
dais cocktail party, Lido Room. Amba.ssador
Hotel: Host: National Carbon Co.
7:30 p.m.—Piesident's banquet. Cocoanut
Grove, Amba.ssador Hotel: Host: Coca-Cola
Co.; Star-of-thc-Year Award. E. D. Martin
SUNDAY, OCTOBER 9
2 p.m.—Continuation of Saturday agenda
and unfinished business, if necessary.
BOXOFFICE October 1, 1955

Pinanski Finds Favor
For New Tax Drive
BOSTON- By (lie viist uunibor ol letters
coming to the desk of Samuel Pinanski from
exhibitors all over the nation, the president of
American Tlieatres Corp. stated that they
are overwhelminRly In favor of his sugRestion
for the elinunation of the admissions tax.
At his office here. Pinanski said: "In my
opinion, more than ever today, the whole
Industry should work in linison for the purpose
of taking the offensive against our
economic and competitive enemies. Otherwise
we will find the opposing forces adopting the
old trick of dividing us up Into small pieces
and conquering each piece at a time. We
proved the potency of our combined unified
striking power In the last tax campaign, which
should prove to all int

FOREIGN GOVERNMENT REINS
RAISE HAVOC WITH FILM TRADE
More Exist on Admissions
Than on Rentals; Variety
Of Other Restrictions
By SUMNER SMITH
NEW YORK—Government controls of
the film industry in foreign countries reach
out in as many directions as the tentacles
of an octopus. Here, there and everywhere,
often undergoing revision, they constitute
a source of headaches for American film
men and the native film talent.
SPOT SURVEY IS MADE
A spot survey of foreign countries, based on
information in the files of the Motion Picture
Export Ass'n and major companies, has revealed
some interesting facts. Perhaps of outstanding
interest is the fact that there are
far fewer controls on film rentals than on
admi-ssion prices. Here is a breakdown:
Rental controls: Britain, in an indirect
way (that will be explained) ; France,
Italy, Norway, in a limited way; Sweden.
No rental controls: Germany, Japan,
Australia. India, Mexico, Argentina, Brazil,
Bolivia, Chile and Israel.
.Admission price control: Britain (indirect),
France, Sweden, Mexico, .Argentina,
Brazil, Bolivia and Israel. No admission
price controls: Italy, Germany, Norway.
Japan, Australia (one exception), India
and Chile.
Let's look first at the important British
market. While there are no official government
controls on film rentals, the Cinematograph
Elxhibitors Ass'n has recommended
a top of 50 per cent on percentage pictures,
and its recommendation carries weight. As
to admi.ssion price control, at first glance
there doesn't seem to be any. However, the
entertainment tax is in effect a control, since
it scales sharply upward as admissions are
increased. It is said to make admissions over
12 shillings ($1.58) prohibitive. So you can
say there are controls on rentals and admissions.
SITUATION IN FRANCE
In France there is a rental restriction in
that French law says rentals to all but the
smallest theatres must be on a percentage
basis. As for admission prices, they are
limited by the government, except in theatres
where the highest price Is about 29 cents
or less. That's a pretty low admission, so
control is widespread.
Now Italy. Rentals are controlled at 40 to 50
per cent, except for exceptional widescreen
pictures which are freely negotiable. There
are no admission price controls. However, admission
prices here are very low, with varying
scales depending on seat location in the
house, even in de luxe first runs.
Norway has limited rental controls. There
the Industry is run by an exhibition monopoly.
There are no admission controls.
Sweden? The answer Is yes. The maximum
rental in Stockholm first runs is 50 per cent
and elsewhere 45 per cent, with a minimum
Rentals Control Interest
Motivates Global Survey
With federal control of film prices a
goal of Allied States Ass'n, BOXOFFICE
presents a report on how the film industry
is controlled by goverimient in
other parts of the world. As some opponents
of film rentals control have raised
the point that if rentals are controlled,
what could prevent admission prices from
being regulated by government edict, the
report includes information on countries
where ticket prices are set by the government.
of 30 per cent. Admission prices are also
controlled.
Now those countries where there are controls
on admissions but not on rentals;
Mexico City and environs, from which, by
far, the greater part of Mexican film revenue
comes, limit admissions to roughly 45 cents.
It is a political limitation that has been
fought vigorously, but unsuccessfully, by both
foreign and local film interests.
Argentina has controls on admissions and
.so do Brazil and Bolivia. Israel has a modified
admission control of 20 per cent of theatre
seats at a fixed price.
The existence or non-existence of government
controls on rentals and admissions tell
only part of the story of government supervision.
Controls are frequently spotlighted in
statements by the foreign department heads
of the major companies. At the recent Miami
convention of United Artists. Arnold M.
Picker, vice-president, .speaking of Latin
America, said currency devaluation and government-fixed
admi.ssion prices have cut
profit. He cited Chile where local receipts
have been running 54 per cent ahead of 1954,
but the dollar return has lagged 52 per cent.
He gave the Brazil figures as 16 per cent
ahead and 43 per cent behind. Latin America
accounted for 25 per cent of UA's total overseas
receipts in 1953; this year it may be less
than 20 per cent.
Ben Cohn, Universal-International as.sistant
general foreign manager, back from a worldwide
tour, recently made similar statements.
Al Lowe, U-I Latin American head, described
the difficult situation there. Such statements
are common. Free trade doesn't exist. There
are local economic reasons, of course, but it
is difficult to stop a government finger from
dipping into a luscious pie once it's tasted.
So:
Britain restricts remittances to foreign distributors.
There is an exhibition quota of 30
per cent of first features to insure the showings
of British films. There is censorship by
private groups with the encouragement of
the government.
France hii-s remittance and dubbing restrictions.
There is an import quota and there
in an exhibition quota providing for showings
of French films for four weeks in every quarterly
period. There is also government cen-
.sorship, but it Is not strict .
Italy and the U. S. have reached a "gentlemen's
agreement" on a voluntary limit on
imports, but it allows only theoretical freedom
of action. Remittances are controlled. An
exhibition quota provides for the playing of
Italian features 20 days a quarter, ItaUan
shorts for at least half of the year and newsreels
the other half. Theatres pay an annual
tax according to size and location, and there
is a 30 per cent turnover tax.
Germany imposes another "voluntary" import
quota and there is a dubbing tax. A
tacit understanding calls for percentage deals.
There is an admission tax of 20 to 30 per
cent, which is four times higher than before
the war.
Norway has remittance control, an admission
tax of 40 per cent and government censorship.
SWEDISH TAXES HIGH
Sweden does not officially limit imports,
but tliey can be controlled as licenses are required.
There is no exhibition quota. The
admission tax is 60 per cent of the net price,
of which 75 per cent goes to the national
government and 25 per cent to the local
municipality. There is government censorship.
Japan limits imports and remittances.
There are no admission controls, but there
a 50 per cent national tax on admissions.
is
Australia has an indirect limitation on imports,
an exhibition quota and government
censorshp. Although the national government
has ended collection of admission taxes, they
are still collected under local option in western
Australia and the state of 'Victoria. There
are admission controls only in the state of
Victoria.
India has import and remittance controls
and censorship. While there is no government
price control, distributors seek uniformity.
There is no exhibition quota except
that exhibitors are expected to show government
propaganda films. There is no government
admission tax, but there ai'e state and
municipal taxes varying from 25 to 40 per
cent.
Mexico exercises indirect import quota control
through the issuance of import licenses.
There is no screen quota. A tax of 16 per cent
is levied on gross theatre receipts in Mexico
City and environs, and there are similar taxes
of 10 to 20 per cent elsewhere.
Bolivia restricts remittances, has no exhibition
quota, censors backed by the government
and an admission tax of 45 per cent.
FILM QUOTA IN BRAZIL
Brazil licenses imports, has an exhibition
quotii, supports censors and imposes a federal
tax of 10 per cent on admissions, plus municipality
taxes of 10 to 15 per cent.
Chile controls remittances, has no exhibition
quota, goes in for censorship and imposes
an admissions and turnover tax of 31 per cent.
Israel controls imports and remittances,
censors and has an admissions tax of 100 per
cent in Tel Aviv and Haifa. 83 per cent in
Jerusalem and 80 per cent elsewhere.
Argentina has import license control and
demands a censorship permit before a picture
can play. Native product gets percentage protection
and there are high admissions taxes.
16 BOXOFFICE October 1. 1955

ecause
More Companies Now
In Atlas-RKO Plan
NEW YORK Ucl.iil.s oi ii wKloiiod merger
plan that will t-ake in four companies of the
Atlas Corp. Kroup as well us KKO Pictures
Corp. arc now beinR worked out by Floyd
Odium and his n-ssociates He expects these
will be completed within tliree weeks.
The companies now Included in the proposed
merger are: All-fleets. Inc.; San Diego
Corp.; Albuquerque Associated Oil Co. and
Wasatch Corp., all owning oil properties and
uranium holdings.
There will be a general exchange of stock
for shares In the proposed new corporation,
with some of them rated down to small percentages
of a share. Alrfleets, for instance,
would be exchanged for 0.6 of a share of
Atlas Corp.
Odium said one or more additional companies
will be Included In the merger and
that there might be a split of the present
Atlas Corp. stock.
Some opposition developed when the
Wasatch merger proposal w'as first mentioned,
but this probably will await further development
of the new plan.
How far the oppwsition will get cannot be
predicted. Hughes owns 1,262,000 shares and
Atlas owns 907,100.
RKO Pictures has about $18,000,000 in cash
on hand and a tax loss carryover estimated
to be worth S30.000.000 in three years.
The market value of the RKO stock has
been declining. Atlas sold 66.400 shares during
August and 20.000 during July. The stock Is
now quoted at $7.12 S.
RKO Rad:o Pictures, recently acquired by
General Teleradio, is not affected by any of
these negotiations.
Technicolor to Diversify
By Doing Amateur Films
NEW YORK—Technicolor Motion Plctiue
Corp. is going in for diversification by engaging
in the business of processing amateur
Kodachi-ome film when such film becomes
available under license from the Eastman
Kodak Co., Dr. Herbert T. Kalmus, president
and general manager, told the directors at a
meeting here Tuesday i27».
At the same time Dr. Kalmus said orders
for manufacture and delivery during the last
part of 1955 showed a drop of about 30 per
cent from the previous quarters. About 400
employes of the 2.000 on the payroll will be
laid off.
Diu-ing the fourth quarter a large number
of release printing schedules have been postponed.
The new Technicolor process will require
a few more months to reach large scale
operations. Dr. Kalmus .said.
With September earnings estimated, consolidated
profit, after taxes, is estimated at
$1,775,000 for the first nine months of 1955,
or 89 cents per share. This compares with
$1,427,000. or 73 cenUs per share in the corresponding
period of 1954.
The board voted a dividend of 25 cents per
share on the common of Technicolor, Inc.,
payable October 25 to holders of record at
the close of business October 10.
Cinema Chain in Campaign
NEW YORK—The Cinema Circuit here,
with nine theatres, has joined in the Audience
Awards campaign, according to the
Council of Motion Picture Organizations.
Magnetic, Optical Sound
Combined in One Print
Florida Film Studio
Receives Citation
Empire Studios, Inc., the Florida film
company uiiirh produced the motion
picture, "Vellowneck," has boon cited by
Gov. Leroy Collins for its "foresight in
recognizing the state of Florida as a
natural God-given stage for the production
of motion pictures." The governor
(left) is shown presenting the colorful
scroll to R. John Hugh, president of
Empire.
ORLANDO. FLA.— Empire Studios, Inc., the
young Florida film company, whose first
feature film production, "Yellowneck," is
now in worldwide release, has received a citation
from Gov. Leroy Collins for its successful
efforts in establishing the state's first
major film production company.
In his commendation, presented to company
President R. John Hugh of Orlando, who both
wrote and directed "Yellow'neck," Gov. Col-
Uns cited executives, officials and technicians
for their "foresight in recognizing the state
of Florida as a natural God-given stage
for the production of motion pictures."
Republic Pictures is distributing "Yellowneck."
which was released last March, and.
according to Hugh, has signed to distribute
"The O.sceola Story." Empire's second featurelength
production and two more features now
in the planning stage.
Empire maintains administrative offices in
Orlando and Its properties Include sound
stages on a private island near St. Petersburg.
Jacon on Sales Trip
LOS ANGEX,ES ^ Bernard Jacon. vicepresident
In charge of sales for IFE Releasing
Corp.. met with local exhibitors the latter
half of last week. He Is .scheduled to go to
Oakland on Monday i3) for a week's stay,
then to Dallas and New Orleans, returning
to the New York home office on October 13.
Nt;W YORK The development of u slnnle
motion picture print that in-rmlLs the u.m;
of either magnetic or optical ^ound ha« come
about lus a result of high distributor print
costs and exhibitor complaints about an inability
to obtain the type of .sound prints
suitable to their projection equipment.
The new type of print also Is expected to
Increase the number of usable prints available.
Distributors now l.ssuc some Cinema-
Scope prints with magnetic sound and others
with optical .sound.
.\WAIT EXIIIBITOIIS- INTEREST
Tlie new print Is the result of research and
experimentation that has been going on for
months. It has been perfected by engineers
of the Motion Picture Research Council in
Hollywood and of Columbia. MGM, Universal-International
and Warner Bros. It has
passed tests both in Hollywood and here
Production will be started when enough
exhibitor Interest has been aroused. The distributors
say they won't make a move until
that time. Tliey argue that exhibitors have
complained about an existing situation, that
relief is now available and that exhibitors
must ask for it in sufficient numbers.
Projectors equipped for stereophonic Cinemascope
sound won't have to be changed.
Others win have to have a minor mechanical
correction. This would entail replacements
of sprocket wheels at an estimated cost for
two projectors of not more than $75 and
perhaps as low as $35, de{>ending on the age
of the projectors. There would not have to
be any changes in laboratory equipment.
There are four magnetic sound stripes on
stereophonic CinemaScope films. All would
remain. The one optical sound stripe Ls next
to the No. 2 magnetic stripe. There will be
some effect on the 2.55 to 1 CinemaScope
aspect ratio, but distribution engineers noted
that some theatres already arbitrarily
shorten it.
ANNOYANCES IN PAST
The current two-print system has been an
annoyance to exchange personnel as well as
to exhibitors. Exhibitors have called on exchanges
for optical prints when only magnetic
prints were available, and vice versa.
There have been instances when the wrong
type of sound print has been delivered to a
theatre. Distribution engineers now believe
all that sort of thing can become a thing
of the past, if exhibitors show their interest,
and also that the distributors will save large
amounts in print costs.
A dim view of the development was taken
by Earl I. Sponable. 20th Century-Fox technical
expert. He objected to the need for
reducing picture size to make room for the
optical .sound stripe, .saying the size would become
2.35-1. He also said the sound would
be "degraded " a theatre would be
getting only "half-track" optical sound. He
preferred installations of magnetic heads
that could utilize only the No. 2 track if
stereophonic sound wasn't wanted.
VOTE YOUR AUDIENCE AWARDS
BALLOTS
BOXOFFICE :: October 1. 1955 17

I
Rhoden Denies Awards
Conflict With Oscars
LOS ANGELES—Sharp exception to Information
contained in a story in a local
tradepaper, reporting Hollywood guilds and
organizations which are members of the
Motion Picture Industry Council are refusing
to cooperate with COMPO's Audience
Awards poll, was taken by Elmer C. Rhoden,
president of National Theatres and national
chairman of the poll committee, in an official
statement issued September 28.
Rhoden reminded that there are "scores
of polls." but that the COMPO-sponsored
event can be considered the first national
public election of its kind.
"We should welcome the opportunity to
hear from our audiences as to what pictures,
stars and new personalities they prefer,"
Rhoden declared. "I cannot conceive of
even a small group of people in show business
opposing the idea of acknowledging the public
vote."
The story to which he had reference had
asserted the film capital groups were failing
to lend their support to the COMPO balloting
on the grounds it conflicts with and is in
direct competition to the yearly Academy
Awards event. Rhoden denied this, asserting
the Oscar affair is an important one in
stimulating Hollywood's creative genius, but
that the industry should be "equally aware
of the fact that our job is to entertain the
public."
Simultaneously, at previously announced
meetings held here and in San Francisco to
brief the personnel of Fox West Coast's
northern and southern California divisions
on subjects covered at the recent NT conclave
in Colorado Springs, Rhoden discussed
the business outlook and said he was looking
forward to the Motion Picture Festival
planned for staging here next March. The
need for good pictures and competent manpower
were cited and toll-TV and color video
as competitive media were analyzed.
Reveals Cost of Wiring
For Jerrold's Toll TV
NEW YORK—A wired system for bringing
subscription television into the 285,000 homes
in the greater Cincinnati area would cost
$16,000,000 or less than $60 per home, according
to Milton J. Shapp, president of Jerrold
Electronics Corp. of Philadelphia. This cable
system would span the 1,600 miles of streets
in Cincinnati and its suburbs In Ohio and
Kentucky.
The cost for Zenith, Skiatron and Telemeter
would be at least $25,000,000, or $90 per subscriber,
to install 285,000 of their decoders,
Shapp estimated from data furnished to the
FCC.
The cost comparison was presented by
Shapp on a recent three-day panel discussion
on "Fee vs. Free TV" telecast over WCPO-
TV, Cincinnati. Other panelists were Trueman
Rembusch, Allied Theatres; Ted Leitzel
and Greg Flettelan, Zenith; Robert Hall,
Skiatron, and Paul McNamara, International
Telemeter.
Ampex Employes to Share
In Company's Profits
REDWOOD CITY, CALIF.—Employes of
the Ampex Corp. will share in the company's
profits after May 1, 1956, George I. Long,
Ampex president, announced last week at a
meeting attended by more than 800 employes
of the tape recorder manufacturer.
Effective with the beginning of Ampex's
next fiscal year the board of directors has
approved the establishment of a profitsharing
fund to consist of 15 per cent of the
company's profits before taxes. Had the plan
been in effect during the past fiscal year, employes
would have shared $114,000. Long
pointed out.
Continental to Handle Guinness Film;
Also Four Other Foreign
NEW YORK — Continental Distributing,
Inc., will distribute Alec Guinness' "The
Ladykillers" and four other foreign films in
the western hemisphere, according to Frank
Kassler, president, and Walter Reade jr.,
board chairman. Releases for 1955 will total
five films and the total for 1956 will be at
least seven or eight. The company would
like to and is equipped to handle 12 a year,
all quality productions. It is prepared to
handle American product.
The four other foreign films are "The
Night My Number Came Up," also from the
J. Arthur Rank Organization and starring
Michael Redgrave; "Adorable Creatures,"
French-language comedy starring Martine
Carol, Danielle Darrleux, Edwige Feuillere and
Daniel Gelln; "The Snow Is Black," a drama
of post-war France, also starring Gelln and
based on a novel by Georges Slmenon. and
"Hill 24 Doesn't Answer," multi-lingual
Features
Israeli picture about Israel's fight for independence.
The last named will open November
2 at the World Theatre here and the next
day in Washington and Chicago.
Kassler and Reade reported that the Guinness
film, "To Paris With Love," has played
550 engagements in six months to a gross of
over $400,000. There were 70 prints of it.
The company has a "Continental plan"
whicli encourages exhibitor financing of coproductions
and in the acquisition and distribution
of product. It is seeking further coproduction
via Israeli-American financing.
Exhibitors invest according to a percentage
figure based on the revenue potential of their
areas, get a picture for first run in their
areas and receive a percentage of all western
hemisphere revenue from a picture.
Kassler and Reade will go to Europe early
in 1956 in search of more product and to
close pending co-production deals.
A Diamond Jubilee
In 1956 Suggested
NEW YORK—The idea of a motion picture
diamond jubOee celebration in 1956 has
been devised by Sigmund S. Maitles, former
advertising copy chief at MGM, who now
has his own advertising and promotion company.
He has taken it up with the Council
of Motion Picture Organizations and is seeking
support from the major distributors.
As outlined to date, Maitles' plan is to
feature "60 years of progress in motion picture
entertainment" by reissues to theatres
of 60 "all-time greats" during 1956. There
would be a national institutional advertising
campaign, trailers and accessories and personal
appearances of 60 stars.
The project would become international in
scope through a worldwide touring "exposition
of progress" and a reception at Hollywood
which would be reported overseas by
radio and television.
Maitles is located at 1560 Broadway. His
company has handled work for Columbia.
United Artists. Universal-International and
Cunningham & Walsh, advertising agency,
among others.
John N. Krier Is New Head
Of Intermountain Circuit
NEW YORK—John N. Krier has been
named vice-president and general manager of
Intermountain Theatres. Inc.. a subsidiary of
American Broadcasting-Paramount Theatres
in Utah and Idaho, by Leonard H. Goldenson,
president. Krier will fill the vacancy created
by the death of Ray M. Hendry.
Krier has been a booker and buyer for
the circuit since 1952. He joined the circuit
originally in 1937 from Tri-States Theatres.
He is a graduate of Augustana College, Rock
Island, 111., his home town, and also the
Paramount-Publix Theatre Manager Training
School of 1930. He began his theatre career
as an usher at the Fort Theatre, Rock
Island.
He lives in Salt Lake City with Mrs. Krier.
A son. John, is with the U. S. Army in
Friedelberg, Germany.
Levey Drops Importations
To Re-Enter Production
NEW YORK—Jules Levey will leave soon
for Hollywood where he will re-enter production.
He has been importing films since
1946 when the Italian film, "Fabiola," which
he dubbed, became an outstanding United
Artists release. Previously, since 1940, lio
organized Mayfair Productions and made a
number of features, among them "Boys from
Syracuse" and "Hellzapoppin."
Levey entered the industry in 1913 as a
Universal-International salesman. He resigned
as RKO general sales manager to
i
form Mayfau-. He was critical of exhibitors
|
for refusing to play dubbed foreign films.
Republic is handling his present release, "She
|
Wolf," an Italian film.
Extra Warners Dividend
NEW YORK—Warner Bros. Pictures. Inc.,
voted a special dividend of 30 cents per sharel
on the common stock at a special meetingi
held September 22. It is payable November 5|
to stockholders of record October 14.
18 BOXOFFICE October 1, 1!

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more rotten people than it's worthbut
for once you're going to
listen to the truth—"

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Directe,! I.v R. MILLAND S,.„...,.|.h,> h, JOHN "I

Ill—OR BY CONSOLIDATED FILM
INDUSTRIES
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. . On
. . "Raquel,"
. . Attorney
. . Walter
. .
^oUtptmod ^cfimt
TV Story of Jim Piersall
Bought by Paramount
still another literary property was plucked
from television when Paramount purchased
"Fear Strikes Out," the true-life story of
baseball star Jim Piersall, for early production.
Presented recently on TV's "Climax"
show, the yarn was published as a biographical
novel after being serialized in the Saturday
Evening Post, and was later reprinted, in
condensed form, in the Readers' Digest.
Piersall, an outfielder with the Boston Red
Sox. suffered a mental collapse as a victim
of amnesia. This necessitated a series of
electro-shock treatments that resulted in his
complete recovery. Don Hartman, Paramount
production chief, reported arrangements are
being made for Piersall to come to Hollywood
to be tested, with the prospect that he may be
inked to portray himself in the film, to
which a producer will be assigned shortly . .
Sam Spiegel's Horizon Productions acquired
"End As a Man," the best-selling novel by
Calder Willingham, which has been added to
the unit's docket for Columbia release.
Spiegel plans to lens it next spring after he
has made "The Bridges Over the River Kwai,"
on which photography—also for Columbia
is to start in December in Malaya . . . Another
novel found its way into the Hollywood
stockpile when Audrey Ei'skine Lindop's
tome, "The Singer Not the Song." was picked
up by Robert Bassler on behalf of his independent
Libra Productions. Now being
scripted by Allan Scott for shooting in Mexico
this fall, the opus concerns the battle
between a village priest and a bandit for
control of the people in a rural Mexican area.
MGM Plans Record Budget
On 'Raintree County'
Just how big a bankroll is being earmarked
for the opus was not specified, but that
MGM's projected "Raintree County" will
boast considerable magnitude was made clear
Foreign Talent Signed
By Warners and U-l
In their search for new faces, filmdom's
moguls are apparently concenti-ating
a substantial portion of their attention
on foreign talent, as indicated by
two newly inked commitments.
Rossana Rory, platinum-blonde Italian
actress, has arrived from Rome to start a
long-term contract at Warners. She
headed the cast of "The River Changes,"
recently filmed by Warners in Germany.
And. in his first film deal with an
American company, O. W. Fischer, said
to be one of Europe's foremost screen
.stars, was signed to a five-picture contract
by Universal-International. The
German thespian is said to be a "dashing,
forceful actor" who has a "tremendous"
following on the continent.
Neither Fischer nor Miss Rory have
been given assignments as yet under their
respective U-I and Wrirnrr tirkrt>^
By
IVAN SPEAR
when production chief Dore Schary announced
it will be the most expensive film
his company has ever made in this country.
That covers a lot of budgetary territory.
Being scripted by Millard Kaufman from
the 400,000-word prize-winning novel by Ross
Franklin Lockridge jr., "Raintree County"
is a story of the north and its people before,
during and after the Civil War. It will have
a minimum running time of three hours and
will be photographed in MGM's new 65mm
process. Elizabeth Taylor w-ill head an all-star
cast of 11 principals in the David Lewis production.
Byron Haskin to Direct
'First Texan' lor AA
Megaphonist ByTon Haskin has been inked
by Allied Artists to pilot "The First Texan,"
a Joel McCrea starrer in Cinemascope, which
will roll early this month . a
costume drama localed in 12th-century Spain,
has been added to Lawrence Weingarten's
production agenda at MGM . . . R. G. Springsteen
is directing and William J. O'SuUivan
producing a new Republic melodrama, "A
Shot in the Dark" . the casting front,
Wendell Corey was booked for the Glenn
Ford starrer, "The Rack," at MGM . . . Marking
her return to pictures after an absence
of several years, Gail Russell will enact the
femme lead in Batjac Productions' "Seven
Men From Now," starring Randolph Scott
for Warner release . . . Character actor Gene
Lockhart was added to the cast of 20th
Centiu-y-Fox's "Carousel."
Allied Ai-tists added another independent
property to its distribution lineup with the
announcement that it will release "The Four
Seasons," a La Salle production rolling immediately
w'ith David Wayne in the starring
spot. Josef Shaftel is producer and director.
Based on a story by Helen S. Bilkie. "Sea-
.sons" concerns the adventures of a prospector
in California's gold fields at the turn of
the century.
Screen Producers Guild
Starts a Scholarship
As a contribution towai-d the development
of trained motion picture manpower, the
Screen Producers Guild has established a
SI,500 scholarship in filmmaking for the department
of theatre arts at the University of
Califoi'nia at Los Angeles.
The scholarship, accepted by the university's
board of regents, will be administered
by the head of the department, Arthm- Ripley.
SPG president Samuel G. Engel expressed the
hope it would be a factor in "inspiring additional
creative activity" among students.
The Battle of Gettysburg'
To Be December Release
MGM's 'The Battle of Gettysburg," first
documentary featurette in Cinemascope, is
being readied for December release.
Written and produced by Dore Schary,
studio head, and directed by Herman Hoffman,
the opus was lensed at the Gettysburg
National Military Park in Pennsylvania.
More than 2,500 statues and monuments on
the battleground were used to tell the story.
'The Amazing Nelly Biy'
On MGM's Schedule
This, apparently, is the season for
globe-girdling epics.
For one. there's Michael Todd's filmization
in Todd-AO of the Jules Verne
saga, "Around the World in 80 days," in
which David Niven portrays the intrepid
Phileas Fogg, who some 70 years ago or
thereabouts made his frenzied fictional
trek to win a bet.
Fogg, however, was a bit of a slowpoke
in comparison with the real-life junket
made in the 1880s by Nellie Bly. America's
first great woman reporter. She did it
in 72 days.
Now MGM has scheduled a screen version
of that journey, "The Amazing
Nelly Bly," as a romantic comedy with
music, in which Doris Day will be the
title-roler. Based on a Good Housekeeping
story by Mignon Rittenhouse, it's
being penned by Ruth Brooks Flippen and
William Ludwig, and will be produced and
directed, respectively, by Roger Edens and
Stanley Donen.
John Beck Joins Warners
In Executive Capacity
Short takes from the sound stages; John
Beck, at various times a production executive
with Universal-International and RKO Radio,
as well as having been affiliated with MCA,
has joined Warner Bros, in an executive
capacity . Sidney Lipsitch has
been appointed an administrative executive
with the Hecht-Lancaster organization .
Officers for Curtleigh Productions, the new
independent unit organized by actor Tony
Ciu'tis, include—in addition to Curtis as
president—Manuel Schwai-tz, vice-president;
Myrt Blum, secretary; Roger Graham, treasurer,
and E. W. Wheeler and Fi'ed Morrison,
assistant secretaries. The outfit recently acquired
"Cory," a story by Leo Rosten, to serve
as its first venture . N. Reilly, for
five years executive aide to Dore Schai-y,
MGM studio head, is assuming expanded
duties as an associate producer on future
Schary productions, in addition to continuing
in his present capacity. His fu-st assignment
under the new arrangement will be "The Red
Car," a story of juvenile delinquency on the
highways.
Randolph Scott Scheduled
For T'wo More Westerns
There's plenty of saddle-and-stirrup work
ahead for Randolph Scott, square-jawed hero
of many a galloper epic.
Having just completed "My Gun Commands"
for Columbia release under the banner
of Scott-Brown Pi-oductions—in which
his as.sociate is Harry Joe Brown— the sagebrush
star has swung over to Batjac, the
John Wayne-Robert Fellows unit, for the lead
in "Seven Men From Now," which Warners
will distribute. He'll hardly have time to
reload his six-shooters after completing that
one before heading down Mexico way. in mid-
October, for another Scott-Brown venture,
"The Return of Custer."
This one, scripted by Peter Packer, is a
yarn about a man who searches for the truth
behind the tragedy immortalized as "Custer's
Last Stand." In Technicolor, it is set for
Columbia distribution.
22 BOXOFFICE :: October 1, 1955

1 23).
I
Movies vs. the Stage
Subject of Debate
NEW VOliK— Kcpii-.'.ciitaUvo ul the film
industry and the stage hit at eacli other
Tuesday i27> on the question of the relative
merits of the two eiuertainmeiu media. The
occasion was the annual luncheon of the
Film Estimate Board of National Organizations
at the Hot*l Gotham. The FEBNO
represents 40.000.000 American women, reviews
films and through the Motion Picture
Assn of America publishes joint estimates of
current entertainment filins. widely known
as "the green sheet."
HoUls Alport, film critic of the Saturday
Review of Literature, termed films a major
theatrical form and one superior to the contemporary
theatre. Lawrence Langner. coadministrator
of the Theatre Guild, called
the statement "absurd." He said many of the
best films are made from stage plays, that if
the stage ever went out of existence the fllm.s
and television would have to revive it by
subsidy to obtain material, that the films
can't "speak their minds on controversial
subjects" as the stage can do. that they have
yet to develop enough topflight writers and
that "the great men of literature do not write
for the movies."
Bosley Crowther. New York Times critic,
held that the two are different media and
that both should subscribe to the "theory of
live and let live." He said the greate.=;t films
have been "created" and not made from plays,
called the medium "the most respected" in
the world and noted its contributions to world
understanding.
Norris Houghton of the Phoenix Theatre.
off-Broadway group, said he couldn't take
issue with the "quantitative decline of the
theatre and the rise of the movies." and
accused the theatre of not having met the
challenge of "an upstart system." He said
no widescreen could bring the players into the
presence of an audience as the theatre does.
Arthur Kennedy, director-producer in both
media, said actors preferred playing in the
theatre but realized that Hollywood offered
"economic well-being." Don Mankiewicz.
script writer, called it unfair to say the level
of screen writing was low.
Others on the dais were Mrs. Jesse Bader
of the Motion Picture Protestant Council.
Ralph Hetzel jr., vice-president of the Motion
Picture Ass'n of America: Mrs. Henry Daw.son
of the MPAA Community Relations Department,
Dr. Sigmund Spaeth of the National
Federation of Music Clubs, and Mrs. Herbert
Langner, Mrs. Louis Alexander and Miss Irene
Gould of the American Jewi.^h Committee.
'Peacemaker' Stars Set
HOLLYWOOD—Producer Hal R. MakeUm
uiked James Mitchell and Rosemarie Bowe to
co-star in 'The Peacemaker," his first film
under the Makelim plan of releasing directly
to exhibitors on pre-sold contracts. Based on
a novel by Richard Poole, it will be filmed
in De Luxe Color, starting almost immediately.
Schaef er to Aid Bible Week
.NEW YORK—George Schaefer, president
of Selected Pictures, will act as the industry
representative for the observance of National
Bible Week, October 17-23. "Day of Triumph,"
a religious picture, was produced by Selected.
Hot Bingo Fight in N.Y.
As Exhibitor Plans Test
American Seating Post
Goes to P. R. Bialas
UHANU UAl'IUa V U. Blala.s has been
appointed sales service manager for American
Seating Co., Grand
Rapids, Mich, accord-
^^^^
^fl|P|i^ ing to J. J. Thompson,
^^^ ^^ the company's general
V J .sales manager.
"^'^ '^'-'^
^("-^ iBSSf
"^* position,
-T^^ ^Tj' Mr. Bialas will co-
•-
ordinate and manage
all of A m e r 1 c a n 's
public seating installation
activities ranging
from the complex
craftsmanship involved
in furnishing church
P. R. Bialas interiors, to bolting
down seats in a stadium or theatre," Thompson
said.
Prior to this, Bialas had been installation
manager for the company's eastern division.
He has been with American Seating Co. since
1947. During World War II he .served with
the infantry. The Bialas family will reside in
Grand Rapids.
Disney Describes New TV
Plans on Closed Circuit
NEW YORK—Walt Disney gave a description
of his new television program, Mickey
Mouse Club, which will go on the air five
afternoons a week starting October 3, over
a closed TV circuit to 82 stations on Friday
The program originated in New York
at the ABC-TV studios.
The purpose was to give 18 advertisers who
have paid $15,000,000 to sponsor the program
and other persons interested an opportunity
to hear the format explained.
Disney said it was his personal opinion that
the program would "revolutionize daytime
television." It will go on in each time zone
at 5 p.m. and run for an hour. One segment
will be the Mickey Mouse Club newsreel
the first quarter hour of the show on Monday,
Wednesday and Friday. Between 35 and 40
Disney cameramen will gather material for
this throughout the world.
Jiminy Cricket will take over as master of
ceremonies every other week. There also
will be a troupe of Mouseketeers, boys and
girls in singing and dancing specialties. The
third segment will be a serial. In this there
will be a 'What I Want to Be" series
Allied of Kentucky Sets
First Annual Meeting
LOUISVILLE. KY. The newly formed
Allied Theatre Owners of Kentucky will hold
Its first annual all-day meeting at the Seelbach
Hotel here October 18. All Kentucky
exhibitors have been Invited to attend and
to participate in the discussions of (Urn
prices, trade practices, COMPO, the federal
amusement tax and a film clinic. Officers
and directors will be elected to succeed those
appointed when the organization was formed.
NEW YORK- Bingo again has become ii
hot potato here and Is very much buck In the
news, with Mayor Robert P. Wagner declaring
It Ktlll illegal. whllc< having the
corporation coun.scl study a 1952 court of
appeals ruling; with Nassau County officials
Indicating they won't oppose the game and
with at least one theatre manager ready to
make a test In .somewhat hectic surroundings.
The court ruled In a Niagara Falls case
that bingo Is legal if played In connection
with entertainment for which admission Is
charged. Admission cannot be charged for
bingo alone. In the meantime, the legislature
has pa.ssed a bill calling for a referendum on
bingo and local option by 1958. Tills city has
a bin which would limit the game to operation
by church, charitable, veteran and welfare
groups, but It hasn't come up for a votf
CHANGE OF SITUA-nON
That was the situation early in the week.
It changed somewhat later when Peter Campbell
Brown, corporation counsel, ruled that
bingo might be legal. If played under the
terms of the 1952 court decision. He said
the three main elements of a lottery are
"chance, payment of a consideration for the
chance and a prize." He added that bingo
may be legal, if one of the elements of the
lottery is absent from Its operation. Then
he laid the matter in the lap of the police,
saying it was up to them to supply "a Judgment
as to the presence or absence of the
essential statutory elements of a lottery."
Mayor Wagner apparently will not object
to a test case, and that will be supplied by
Nat Renaud, manager of the Avenue U Theatre,
Avenue U and East 16th Street in Brooklyn.
Renaud said early in the week he will
test the legality of bingo. There was the
likelihood others will do likewise.
Renaud told BOXOFFICE that for .several
months three churches and a synagogue In
his neighborhood have been staging bingo
games to the detriment of attendance at the
500-seat theatre, which is owned by Albert
Green. He said he will start Monday evening
games October 3 under the name of Cha-Cha.
Tlieir conduct will be in accordance with the
1952 court ruling in that there will be no
admission charge for the game. He claimed
furthermore that bingo is a game of skill
rather than of chance. There will be a $50
cash prize and a S50 U. S. savings bond prize
DIFFICULTIES EXPECTED
The theatre has been existing prccarlou.sly.
according to Renaud, not only because of
film rental and product problems but also
becau.se of the nearby bingo competition. He
said his average Monday evening attendance
has been 300. He expected Cha-Cha to Increase
It to 500 to 600.
Renaud also said he expected difficulties
arising out of the fact he will furnish competition
to existing bingo games. He claimed
to know of plans to pack his theatre lobby
to make entry to bingo difficult If not Impossible,
and said that If necessary the police
will be called.
BOXOFFICE :: October 1. 1955 23

Yates Predicts Top Year
For Republic Films
HOLLYWOOD—With productional activity
at the studio now at its highest level in the
company's history, Republic president Herbert
J. Yates on Monday (26) forecast "a most
optimistic outlook" for his organization and
the film industry in general during this year's
final quarter and the first six months of 1956.
"Domestic and foreign business will show
increases this year," Yates declared, and
1955-56 will be "the greatest production year
in Republic's 20-year history."
He pointed out that all 19 stages at the
valley studio are occupied with feature and
TV production, music scoring and dubbing,
and said all technical departments are working
overtime to complete Republic's production
program, which has seen 15 features
already completed thi.s year.
More than $1,000,000 will be expended before
the end of 1955, Yates reported, on additional
construction, technical equipment and further
development of Republic's new Cinepanoramic
lens.
Seven theatrical features and TV subjects
are currently shooting, two features are being
scored and dubbed and 17 other properties are
in various stages of preparation.
In work as Republic ventures are "The
Maverick Queen," being shot in the Cinepanoramic
process: "Shot in the Dark" and
"Stranger at My Door." Being scored and
dubbed are "Circus Girl" and "Come Next
Spring," while other stages are occupied with
four video projects leasing the studio's facilities.
The 17 upcoming subjects, some of which
will be shot in Cinepanoramic and Trucolor,
include:
"Lisbon," to star Ray Milland: "Annie
Jordan." "Portrait of a Hero," "Little Lady
of the Big House," "Brother Van," "Man of
Violence," "The Deerstalker," "The Long
Watch." "Back of Beyond," "Renegades and
the Woman," "Jesse James Was My
Neighbor," "And Suddenly You Run," "Below
the Summit." "Lady in Lace." "Sophisticated
Lady." "The White Leopard" and "The Long
Way Back."
DISNEY HONORED BY SMPTE—Walt
Disney receives a certificate of honorary
membership in the Society of Motion Picture
and Television Engineers from Dr.
John G. Frayne of Westrex Corp., president
of the Society. The certificate was
awarded to Disney at a ceremony at the
.•\BC Telecenter, New York City, for his
lifetime of important contributions to the
field of animated motion pictures, and for
his excellent handling of nature subjects.
Four to Receive Awards
At SMPTE Convention
NEW YORK—The Society of Motion Picture
and Television Engineers announces
four awards that will be presented October
4 at its 78th convention at Lake Placid. Dr.
Harry S. Olson of RCA has been chosen for
the Samuel L. Warner Memorial Award. Dr.
Elmer W. Engstrom. who will receive SMPTE's
Progres.s Medal Award, is executive vicepresident
of research and engineering and a
director of RCA. Bernard D. Loughlin, consulting
engineer with the Hazeltine Corp.,
will be recipient of the David Sarnoff Gold
Medal for his work in color television. R. S.
O'Brien, senior project engineer of the Columbia
Broadcasting System, will be presented
SMPTE's Journal Award.
Now It's a Drive for an Exhibifor
In the Minneapolis Territory
MINNEAPOLIS—There's a new kind of industry
drive on In the territory, and theatre
owners are particularly interested in it. It's
an exhibitor's Instead of film company drive
and Bill Danelz, owner of the Border Theatre
In Elmore, Minn., conceived the switch.
He launched it as the "Morgan Theatre Exhibitor's
Drive" in "honor" of theatre owner
Clarence Morris in nearby Morgan.
Film companies here that have a practice
of staging playdate campaigns, etc., from
time to time In "honor" of one of their
executives, have been notified by Danelz that
his drive will continue from October through
December.
Its goals, he says, are lowering of film
rentals, getting earlier playdates, obtaining
only top grossing pictures and securing a
few shorts gratis.
"This is our first drive, Mr. Distributor, and
how about getting behind it?" asks Danelz
in his letter sent to all film exchanges here.
"You have advised us to refurbish and clean
our theatre, to put in new equipment, to get
out and exploit.
"Well, friend, we have done all this and
we still need your help. We have cooperated
with you in your sales and playdate drives
in the past. Now is your opportunity to cooperate
with us In our first Exhibitor's
Drive."
Danelz says he feels sure the territory's
exhibitors will watch the drive's results with
great Interest.
Four MGM Releases,
Six Reprints Set
NEW YORK—Four new features are
scheduled for MGM release, plus six reprints
and two more pictures for special engagements
only for the final three months of
1955.
The October releases will be "Trial."
starring Glenn Ford. Dorothy McGuire.
Arthur Kennedy and John Hodiak: "Quentin
Durward." in CinemaScope and Eastman
Color, starring Robert Taylor. Kay Kendall
and Robert Morley. and two reprints, "The
Philadelphia Story." starring Cary Grant,
Katharine Hepburn and James Stewart, and
"Green Dolphin Street." starring Lana
Turner, Van Heflin and Donna Reed.
The leadoff picture for November will be
"The Tender Trap," in CinemaScope and
Eastman Color, starring Frank Sinatra.
Debbie RejTiolds. David Wayne and Celeste
Holm. There will also be two reprints, "A
Guy Named Joe," starring Spencer Tracy,
Van Johnson and Irene Dunne, and "Thirty
Seconds Over Tokyo," starring Tracy, Johnson
and Phyllis Thaxter.
Samuel Goldwyn's production of "Guys and
Dolls," in CinemaScope and color, starring
Marlon Brando. Jean Simmons. Frank
Sinatra and Vivian Blaine, has been booked
for several special engagements during
November and, for special engagements in
December. MGM will have "I'll Cry Tomorrow,"
starring Susan Hayward, Richard Conte.
Eddie Albert and Jo Van Fleet.
"Kismet." in CinemaScope and Eastman
Color, will be the Christmas picture. It stars
Howard Keel. Ann Blyth. Dolores Gray and
Vic Damone. Two reprints for December will
be: "Billy the Kid." starring Robert Taylor
and Brian Donlevy, and "Honky Tonk."
starring Clark Gable and Lana Turner.
Carl Siegel Services;
Executive With SW
NEW YORK—Funeral services for Carl A.
Siegel. 44. executive head of Stanley Warner
Corp. service department, were held at the
Riverside Memorial Chapel Wednesday i28>.
Siegel died suddenly September 25 of a heart
attack.
Originally in the wholesale dress business.
Siegel began his theatre activity In the Newark
zone office of Warner Bros. Theatres, in
the booking department, from which he was
transferred to the advertising department
and given charge of the zone concessions. His
talent for merchandising resulted In his becoming
the operating head of the service
department for the entire circuit in 1951.
remaining In charge when the circuit became
Stanley Warner Corp.
He is .survived by his wife. Cecile: a brother.
Arthur St«el. and his mother and stepfather.
Major and Mrs. Albert Warner.
Mrs. Orville Crouch
INDIANAPOLIS—Funeral .services for Mrs.
Oiville Crouch. 40. wife of the eastern zone
manager of Loew's Theatres, were held here
Wednesday i28>. Mrs. Crouch was fatally
injured in a traffic accident in Washington
September 24. as she was crossing the highway
to enter her husband's car. Besides her
husband. Mrs. Crouch is .survived by her
mother, five sisters and a brother in Indianapolis.
26 BOXOFTICE October 1. 1955

. . Let
Federal Film Co. Sues
Filmakers on 'Bold'
BOSTON A bill ill eqiiily ha.-- been filed m
Suffolk superior court hero by Albert Swerdlove
and Federal Film Co of Boston against
Filmakers Releasing Organization of California.
Swerdlovc and Federal Film hold the
exclusive franchise to distribute In New England
eight pictures to be released by
Filmakei-s. four of which have already been
released, and the fifth "Tlie Bold and the
Brave." ready for release.
Tlic complaint alleges that Irving H. Levin,
president of Filmakers. tried to get Albert
Swerdlove to relinquish "The Bold and the
Brave" from the franchise so that Levin
could sell the picture or distribute it through
a national distributor. Upon Swerdlove's refusal
to agree, the complaint continues,
Filmakers has served notice of t.ermlnation
of Federal Film Co.'s rights as franchise
holder under the franchise agreement.
A temporary injunction was issued by the
superior court restraining Filmakers Releasing
Organization from licensing or distributing
"The Bold and the Brave" in the New
England territory excepting by and through
Federal Film Co. and Albert Swerdlove as
franchise holders. The court also issued an
order of notice to Filmakers to show cause
on Wednesday (28 • why the temporary relief
asked for should not be granted. Mintz.
Levin & Cohn of Boston appeared as
counsel for the franchise holder.
The four films already released by
Filmakers and distributed by Federal Film
are "The Bigamist." "Private Hell 36." "Mad
at the World" and "Crash-Out." The remaining
three films have not as yet been
started in Hollj-wood by Filmakers. "The
Bold and the Brave" stars Mickey Rooney
and Nicole Maury and has Wendell Corey
and Don Taylor in .supporting roles.
Black Hills Theatres Join
Audience Awards Program
NETW YORK—Word has been received here
at the Council of Motion Picture Organizations
headquarters that Richard Klein,
general manager of the Black Hills Amusement
Co., has instructed his 11 theatres in
South Dakota, Nebraska and Wyoming to
take part in the Audience Awards election.
The participating theatres are: Elks and
Rex and the Rapid and Starlite Drive-ins,
' all of Rapid City, S, D.; Belle Theatre, Belle
Fourche, S. D.; Dakota Theatre, Sturgls,
S D.: Hot Springs, Hot Springs, S. D.; Dogle
Theatre. New Castle, Wye; Pace, Chadron,
Neb., and Pace, Gordon, Neb.
20th-Fox May Make Eight
CinemaScopes in England
LONTHDN— Plans for the production of
eight British Cinemascope pictures for 20th
Century-Fox yearly are under discussion here
between Sir Alexander Korda and Sumar
Productions. Six would be from Korda and
:he remaining two from Sumar.
Spyros P. Skouras, 20th-Fox president, and
Darryl F. Zanuck. vice-president in charge
of production, have gone to southern France
to put the finishing touches on the deal.
Korda is recovering there from an illness.
Audience Awards Poll
Praised by Newspapers
NEW YORK—Newspaper editors and columnists
are showing much Interest In the
Audience Awards election. Editorial comment
and stories and pictures about It are appearing
with increasing frequency. Here are .some
quotations from prominent papers:
Richmond (Va.) News-Leader: "Biggest
news to come out of the movie Industry In
many months is the decision to let the theatregoers
bestow their own Oscars. The Council
of Motion Picture Organizations has hit upon
a scheme that should benefit Just about
everyone who Is interested In the movies."
Virgil Miers in the Dallas Times-Herald:
"It sounds as if the gentlemen of COMPO
have gone Into the project with a lot of
thought behind it. It should be a most Interesting
gauge of the popularity of the stars
and pictures. What is .selected may not be
anyone's 'best picture of the year," but it
certainly will be the people's selection of the
best picture released between Oct. 1. 1954,
and Sept. 30, 1955."
Arthur Spaeth, Cleveland News: "The nation's
film critics and the Academy Awards
people will watch this balloting with fascinated
interest. It will be so good to know
how far out of step with the popular viewpoint
the pros can get."
Elinor Hughes, Boston Sunday Herald: "I
strongly suspect that we'll all be in for some
surprises."
Allen M. WIdem, Hartford Times: "The
film industry will do it-self as well as audiences
a distinct favor by not only paying attention
to the poll results, but also by taking
care to see that the newly acclaimed faces
are not lost In the shuffle from the scriptwriter's
office to the location set."
Edith LIndeman, Richmond Times-Dispatch:
"This will not be an election by the
movie industry who decide on the Academy
.Awards, nor by women's groups or subscribers
to any magazine or film critics. It will be by
the people who ought to know best—the
moviegoers—and the chances are that this
particular poll will w'ind up as the most
significant of them all."
Hamilton B. .*IIen, Rochester Times-Union:
"HollyT^ood is going to get a few answers
from the ticket buyers. Mr. John Q. is going
to have a chance to get off the bench and
take a few swings at bat. The results may
be very Interesting."
Rasper Monahan, Pittsburgh Press-Sun:
"Obviously, Hollywood by tabulating these
votes win have an indisputable valuation of
moviegoers' likes and dislikes. Sounds like
a sensible gimmick. Hope It works."
Ruth Elguttcr, Toledo Times: "Such a poll
has a double value. Not only will It enable
every person who cares to voice an opinion
to do so, but It aUso will give moviemakers
an Idea of the type of film the public actually
appreciates, something which Is not always
clear In cross-section sampling or even Indicated
by attendance records."
Edwin Howard, Memphis Preas-Sclmltar:
"We plain moviegoers can at last talk back
to Oscar. The artists and technicians who
make the movies—the 2,500 members of the
Academy of Motion Picture Arts and Sciences
—sit In judgment on them.selves to bestow the
Academy Awards. Now the movie producer.-*
and performers will receive rccognHlon from
the millions who decide the succe.ss or failure
of motion pictures anyway— the ticket buyers"
Bill DIehl. .St. Paul Pioneer Prnm: "Oscar
presentations didn't start until the late 1920s
and It wasn't until the '30s that they rccclVTd
real stature . . . The COMPO people have u
long lead to overcome, but by letting the
ticket buyer pick the winners, they enhance
the poll."
William H. Mooring, The Pilot, Boston:
'This Is going to be a big thing. It Is com-
.
mercial, right enough. It Is Intended to Increase
public Interest In movies, and I find
nothing WTong with that us try to
.see that honor goes where honor Is due."
Norman Clark, Baltimore News-Post: "An
audience movie poll— that sounds sensible."
Theatres Are Asked to Sign
Audience Awards Pledges
NEW YORK-Theatre enlistment pledges
for the Audience Awards election are being
mailed to all circuit operators and 16,000
theatres in the U. S. by the Council of Motion
Picture Organizations. Each pledge contains
the official rules for the public balloting
November 17-27. It notes there Is no entrance
fee and that a signer does not commit himself
to cash expenditures except those necessary
for promotion of the election.
A letter from Elmer C. Rhoden, national
committee chairman, accompanies the
pledges. In it Rhoden says he is aware of
the average person's reluctance to sign
pledges.
"I am sending you this pledge blank for
two reasons," the letter says. "First, when all
the returns are in we will have a clearer Idea
of the number of participating theatres
Secondly, this pledge blank will advise theatremen
what will be expected of them In the
conduct of the voting and In reporting the
results of the poll, and will thus help to
protect the Integrity of the election, which of
course must be preserved If the Audience
Awards project Is to be the success we expect
it will be.
"I wish to emphasize that the signing of
this pledge Is entirely voluntary. I feel
confident, however, that you will appreciate
my position as national chairman of the
Audience Awards committee and that you will
give me your cooperation in this matter."
Theatre operators are asked to sign the
pledges and mall them as soon as possible to
Rhoden at COMPO headquarters In the
addressed, postage-paid envelope Inclosed for
that purpose.
Ralph Russell Will Speak
At Canton Awards Lunch
CANTON, OHIO—Ralph Russell of the
Palace Theatre, Canton, will be the principal
speaker at the kick-off luncheon for the
Audience Awards program. He has conducted
.several programs In the past.
Harry B French of the Minnesota Amusement
Co. and Ben Berger. president of North
Central Allied, are co-chairmen of the meeting.
BOXOFFICE :: October 1. 1955
27

HERE COMES
ENTERTAINMENT!
HERE COMES C^tteAeo/tsee/f
EXCITEMENT!:::
'\..sfrong box office..."
-MOT/ON ?\Zl\i\(^ Oh\Vi
''...ranks with the best..."
-HARRISONS REPORTS
"...Strong box office pull..."
'\..a critical and
box office success...'
-HOLtyWOOD REPORTER
"...a box office success..
-F/IM DA/tY -SHOWMEN'S TRADE iVin
SMASHING HOUSE RECORDS IN FIRST NEW YORK RlN

Most ^0Ci7iA/&
True-Life Adventure f^7l(^£/
e best ever.. ."-wEEKty VARIETY
eserves an a^vard..." i,OtOff\Zi
OlSNIT PIOOUCTIONS
Rl^^PENING FINE ARTS THEATRE, LA., OCTOBER 13th

. . later
. . Earl
. . The
. . Elstree's
. . The
.
.
A(mdo*t ^c^iont
TOPIC
number one in the entertainment
business here has been televisioncommercial
television. On Thursday
night, September 22, history was made in
Britain when, before an estimated viewing
public of over a million people, the first
commercial television show was telecast from
London.
Blessed by the presence of no less than the
Postmaster General, Dr. Charles Hill, the
Lord Mayor of London and the chairman of
the Independent Television Authority, 800 or
more leading figures in the financial, political
and the entertainment world attended a
banquet at the historic ancient Guildhall to
celebrate the launching of the new opposition
to the British Broadcasting Co. and, in particular,
the film industry. The cameramen of
Associated Rediffusion and Associated Broadcasting
focused viewers attention on this distinguished
gathering which received almost
the same awed commentary as the BBC gave
the Coronation. The banquet was followed
by a slickly produced variety show, extracts
from three plays starring Margaret Leighton,
Sir John Gielgud, Alec Guinness, John
Clements and Kay Hammond; 50 minutes of
first-rate boxing presented by Jack Solomons,
a mannequin parade, a newsreel, some firstclass
cabaret, plus, of course, the commercials.
In Britain, all commercial TV programs
are the responsibility of the program contractors
and are not sponsored, as in the
United States, by the advertiser. Press comment
on both the shows and the commercials,
which were inserted before, at the end
of, and in between certain definite natural
breaks in the shows, ranged from "fair" to
"good." Many newspapermen, however, noted
that few of the commercials surpassed those
presented with much .skill and ingenuity on
British cinema screens by the J. Arthur Rank
and the Pearl and Dean .screen advertising
services.
Bearing in mind the commercial television
operators had slightly less than ten months
to organize a TV counterpart of the BBC,
the job was well done and commercial television
proved to possess as much know-how
and show-how of entertainment techniques
to satisfy the most critical viewers. The big
problem facing the program contractors,
A.s.sociated Rediffusion, Monday to FYiday in
the London and Home counties region, Associated
Broadcasting, London weekends and
Birmingham weekdays, Granada, Manchester
in the North weekdays, and As.sociated British
Cinemas (Television), Ltd., Manchester
and North, Birmingham and Midlands weekends,
will be the question of how much money
advertisers will place at their disposal. To
begin with, not a lot. The Midland and
Manchester stations will not be operating, at
least, before the end of the year, and a large
percentage of potential viewers are not hurrying
to have their sets adapted to the new
wave band.
There was hardly any reaction to business
in the London cinemas. A 5 per cent decline
was noticed In those cinemas showing below
average programs; the big films held their
own.
It Is difficult to realize that Wardour
Street will not see Maxie Thorpe, chairman
— By ANTHONY GRUNER
of Columbia Pictures, around any more.
Maxie died last week after a prolonged illness.
He was only 58. He represented a
breed of showman that is fast dying out in
the business. A shrewd, dynamic personality,
Maxie treated the film business in the way
that General Patton treated war ... he was
a blood-and-guts salesman who fought to the
last farthing for his company and its product.
Maxie entered the industry shortly after
the first World War, a student salesman with
Universal at Newcastle-on-Tyne. Soon he
became Manchester branch manager and then
London manager. He next became sales manager
of Warners and launched their talking
picture sales policy in Britain. He joined
Columbia in 1933 and three years later was
invited to join the board of directors.
Maxie did a terrific job of work in holding
the fort for his company during the war and
was appointed managing director of Colum-
affection.
Sir Alexander Korda must have got the
surprise of his life, when he learned that
"Richard III," with Laurence Olivier, had not
been selected as this year's choice for the
Royal Film Performance. Instead, Paramount's
VistaVision light comedy thriller "To
Catch a Thief," directed by Alfred Hitchcock,
starring Grace Kelly and Cary Grant was
chosen. The committee responsible for the
choice had quite a selection to view, including
John Huston's "Moby Dick," "Oh. Rosalinda,"
with Mel Ferrer and Michael Redgrave,
but it was "Richard III" that everyone
in the know said would get the award.
Sir Alex had even cancelled a special premiere
which a member of the Royal Family
would have attended in order not to prejudice
his chances for this year's Royal Show. Now
he will have to think again. Knowing Sir
Alex, however, he is bound to turn up with
something quite sensational. Meanwhile
Queen Elizabeth and Piince Phillip will see
"To Catch a Thief" on October 31 at the
Odeon, Leicester Square, the night's proceeds
of which will go to Cinematograph Trade
Benevolent F^ind.
Sir Michael Balcon, chief of Ealing Studios,
has been airing his views on the effect
that television will have on the boxoffice.
In an interview with Roy Nash, film critic
of one of Britain's biggest national papers.
Sir Michael says he doesn't believe Britain
win suffer the drop In cinema admissions
that followed the reintroduction of television
in Britain Just after the war. "This, unfortunately,
coincided with a run of very poor
films. Those being turned out today are of
a much higher quality." In answer to
whether the cinema can bring back audiences
lost to television. Sir Michael Is very optimistic:
"People will never lose the urge to go
out to see a show. The cinema with its two
feature films and a newsreel is still the best
value-for-money entertainment of them all!"
Sir Michael, who has maintained a steady
output of four to five features a year, mostly
in color, has not yet been sold (as far as
Ealing Studios is concerned
i on the new
techniques, such as Cinemascope and stereophonic
sound. When Roy Nash asked him
whether film producers should concentrate on
the more spectacular type of story using all
the latest screen processes. Sir Michael said
•No—not merely for spectacle's sake, although
the cinema should. I admit, do the things
that TV cannot do.
"What interests people at the cinema is a
good story about real people with whom they
can identify themselves. All the rest is
really trimming."
Sir Herbert Wilcox is nothing, if not a
great showman. Unscared of television is
this veteran film producer, whether BBC or
commercial. Already he has amiounced plans
for his new film, "Kings Rhapsody," starring
Anna Neagle and Errol Flynn, to be thoroughly
publicized on television in no fewer
than six key spots. He scored a great achievement
in persuading Associated Rediffusion
to give him a 30-minute show on October 26
bia in 1949 . becoming a vice-president
of Columbia Pictures International Corp.
It was his serious internal illness that forced
him to resign the managing directorship last
in connection with the premiere of the film.
month. Maxie's belief in Columbia and the
The interesting point is that the viewers will
film industry was a byword in the trade. He
not see one minute of "Kiiigs Rhapsody."
never sought personal popularity, but he
They will see Miss Neagle leaving home for
achieved the respect of exhibitors and renters
the theatre, arriving there with the other
alike. When his death was announced
leading personalities, will watch performances
there were few people in the trade who did
not remember him with a warm burst of
of Robert Farnum's orchestra on the stage,
and will generally hear everything about
"Kings Rhapsody" from the cast, producer
and friends of the late Ivor Novello, who
wrote the original musical comedy. If this
shouldn't tantalize the viewers, nothing will.
"Kings Rhap.sody" will be distributed by
United Ai-tists in the U. S.
News in Brief: Arthur Abeles. British chief
of Warner Bros., held a three-day conference
of his branch managers on September 27 to
discuss the handUng of new product. They
were shown "Pete Kelly's Blues," "Mister
Roberts," "Land of the Pharaohs" and "Helen
of Troy" .
and Lady Mountbatten
are to be the guests of honor at the next
luncheon of the British Variety Tent on
October 11 at the Savoy Hotel, at which Sam
Eckman jr. will be King for the Day .
For the first time in the history of the circuit.
Associated British Cinemas will be
bringing back a film for general release
within a month of having completed its
London release. The picture is the recordbreaking
"Dam Busters," starring Richard
Todd and Michael Redgrave and directed by
Michael Anderson . Cinema Exhibitors
Ass'n will be holding a meeting on October 5
to consider proposals for a revision of the ne
association's constitution. Object being
streamline the organization in line with thi
current shortage of finance owing to th 3
absence of the Rank theatres affiliation witl"
this body . Film Industry Publicitj
Circle will hold a testimonial luncheon foi
Connery Chappell, former editor of Kinf
Weekly and Picturegoer, and now edltor-li
chief of Illustrated, one of Britain's top pic
ture magazines Robert Clark ha
.
bought the film rights of "H.M.S. Ulysses,
an outstanding first novel by Scottish school
master Allstair MacLean. This is the story c
the perilous wartime operations of the Britlsl
convoy route to north Russia.
30
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LETTERS
Analyzes Film-Pricing Problem
Regarding AUied's desire to get film rentals
into Congressional jurisdiction, I wonder if
this just really could accomplish any good.
I believe that there are times I pay too much
for pictures. I have always believed that percentage
pictures are fair to both exhibitor
and distributor, except when they DON'T do
business. Then, even though the rental may
be small, the rest of the money just doesn't
cover the bills.
Without exhibitors the movie industry must
sell to TV, or quit. If they can't make money,
they won't produce. If the little theatre
doesn't make money, it can't stay open either.
Those small theatres help carry the ball to
tell people that movies everywhere! With
movies as fine a low-priced entertainment as
there Is—then they should be helped.
But, if even giving away pictures to those
theatres can't help them break even or make
a profit, then it isn't just good economics to
keep them open. Local management must
determine, in all honesty, if it is the terms
that break them, or their own lack of salesmanship
in their community.
My dad operated a drug store. He bought
merchandise and resold it at a profit. If it
didn't sell, he made NO money. He even lost
the interest on the money invested. He
gambled on selling day after day. He knew
his business, however, and bought wisely. He
operated on margins that varied from a
third to more on prescriptions, where his
pharmaceutical knowledge came Into being.
He did not tell his supplier what price to
charge him for his merchandise. He resold
the merchandise, basing his price on his cost.
And WHEN HE DIDN'T DO BUSINESS, HE
DIDN'T MAKE ANY MONEY. He did not
write Congress or his supplier and ask for an
extra discount to stay in business!
I grant that we are in a different type of
business than the drug busines.s—but I can
remember when my dad sweated through the
depression and took in from $15 to $30 per
day gross! In the drive-in, we think nothing
of a thousand dollar Saturday night gross
between boxoffice and concession.
I believe too many exhibitors look upon the
entertainment business as a beautiful opportunity
to get rich quick off a long-suffering
public. I myself have played some films that
afterwards I believed would have been better
left unfilmed. Even more, too many exhibitors
feel that a title on the marquee (and
sometimes not thati in crooked, illegible letters,
and a musty, unswept, dilapidated interior,
with flickering, bungUng projection
technique wUl jam the houses as well as
their pocketbooks. When it doesn't, they
blame the film terms.
Knowing how my booker, William Clark of
Clark Theatre Service, scrapes to keep from
giving away our margin of profit through
exorbitant rentals, I know that I wouldn't
be operating successfully without his help.
We have paid good prices for a lot of pictures,
too much for some, and not enough for some
but as long as we do business, and can operate
at a profit. I think the distributors are entitled
to their fair share.
I do believe there are too many scalawags
in both exhibition and distribution who would
take advantage of the honest men in both.
That makes it tough for those of us who like
to play it square, and do play it square.
I would like to make a percentage deal on
every picture I play, for it would be fair to
the distributors. The big pictures get too
much, the little good pictures don't get
enough. So the big get bigger, and the little
companies stay small.
I can't stay in business on 40 or 50 per cent
pictures—because as a rule they don't do
enough business.
So, the upshot of this rambling letter is to
say, what-the-hell can Congress do that
would be any better than the fighting
scramble we've got now? Maybe they can
fair-trade the deal a bit—but what right
have they got to tell anybody what tneir costs
are? I run a printing plant daytimes. The
costs in that plant control my retail prices.
If my costs are too high, I can't make a
profit—or sell either! I either balance the
two or get the heck into some other business.
Maybe that applies to the movie business, too.
Sky Drive-In Theatre,
Adrian, Mich.
ROBERT B. TUTTLE
CALENDAR Of EVENTS
OCTOBER
Vandals Push Over Drive-ln Posts
Vandals pushed over more than half of the speaker posts at the Riverside Drive-In
Theatre, Hill City, Kas., after a recent midnight show. Several teenage boys were
responsible. They also tos.scd a chair to the roof of the snackbar, broke one wire
and damaged two speakers.
The Kivcrsldc is operated by Lily Welty, Rex Welty and Eva Wclty Miles, children
of J. N. Welty, retired, who started with the Midway Theatre and later built the
drivc-ln. Lily Welty said that prior to this vandalism there was never a speaker stolen.
The boys paid for the damage and also surrendered several home privileges for
two weeks.

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TEXT OF INDUSTRY ARBITRATION PLAN
DRAFT
VOLUNTARY ARBITRATION
AGREEMENT
Including the rules and procedure under
which the arbitration system shall operate.
THIS AGREEMENT was entered into on
the date shown in the concluding paragraph
by and among the defendant distributors
in the case of United States v.
Paramount Pictures, Inc. et al. and certain
non-defendant motion picture distributors
(parties of the first parti and certain associations
of motion picture exhibitors
'parties of the second part) for the purpose
of establishing and maintaining a
voluntary system of arbitration to serve as
an expeditious and inexpensive means of
settling controversies of the kirid hereinafter
specifically described between motion
picture distributors and exhibitors.
This agreement shall not become effective
unless or until it is consented to by
the attorney general of the United States.
If. at the end of the 12 months' test period,
this agreement is not renewed, the arbitration
system herein provided for shall nevertheless
continue in effect and the obligations
of the parties hereto shall continue until all
arbitration proceedings Instituted prior to the
expiration of the test period have been finally
dispo.sed of. but in no event longer than three
months after the expiration of the .said 12
months' test period provided for herein. Any
(1) Whenever the word "distributor," exhibitor" or
"rcsDondent" is followed by on asterisk, the singular
shall include the plural consistent with the context.
if
Unless otherwise stated, the word "distributor,"
when used to dcsionoto a respondent, may include
not only a distributor defendant but any distributor
signing this agreement.
Whenever the term "respondent*" Is used hereinafter,
it shall be understood to Include the distributor*
comptoined ogainst, and ony intervening
distributor*
or exhibitor*, depending upon the context.
complaint filed prior to the expiration date
of the test period may proceed to hearing
during three months following the expiration
of the test period. Any complaint in which
there is no award in the regional arbitration
tribunal prior to the expiration of three
months after the expiration of the test period,
shall be dismissed without prejudice in the
same manner as though the complaint had
never been filed. All appeals to be heard by
the National Appeals Board, whether pending
at the expiration of the test period or arising
from awards made during the three
months' period after the expiration of the
test period as above provided, shall continue
to be heard until all .such appeals have been
heard and determined by the National
Appeals Board. It is of course understood
and agreed that no new proceedings nor proceedings
for a modification of an award upon
the ground of changed conditions shall be instituted
after the expiration of the test period.
The provisions of all arbitration awards and
judgments entered thereon, except those
denying or awarding damages and judgments
entered thereon which are unsatisfied, .shall
terminate and cease to be effective and binding
on a date 12 months fhereinafter called
the final date) after the expiration of the
test period. Such termination shall be without
prejudice to the rights of any party to
prosecute at law or in equity any claim for
violation of an award occurring prior to the
final date or to prosecute at law or in equity
any claim for relief in regard to the subject
of the award predicated upon changed conditions
arising diu-ing the period between the
expiration of the test period and the final
date. The rights of any .such party shall,
however, be subject to the provisions of subdivision
(c) Section 7 of Article V hereof.
Except as otherwise specifically provided in
this agreement, the burden of proof with
respect to the complaint and the damages
thereunder .shall be upon the complainant
exhibitor.
ARTICLE II
SCOPE OF ARBITRATION
SECTION 1—CLEARANCE
Controversies arising upon the complaint of
ARTICLE I
Availability of Arbitration
A system of Regional Arbitration Tribunals
land a National Appeals Board) as hereinafter
more particularly described shall be
organized, maintained, and operated by the
joint action of the motion picture distributors
and motion picture exhibitor organizations
signing this Agreement.
The work of organizing the system shall be
completed within three months after the entry
of an order by the United States District
Court approving the Voluntary Arbitration
Agreement. The system shall remain in operation
for a test period of 12 months beginning
on the day that the National Administrative
Committee shall proclaim that the Regional
Tribunals land the National Appeals Board:
are open and ready to function.
The Regional Arbitration Tribunals shall
hear and determine complaints of the kind
described in Article II when any such complaint
is filed by a qualified exhibitor against
any distributor* that is a party to this agreement:
and any other distributor' or qualified
exhibitor' may intervene in the proceeding
as an additional respondent* upon a showing
that its business or property may be affected
by the award (1).
an exhibitor that at the time of the filing of
the complaint
A "qualified exhibitor" is a person, firm, or A. cleai-ance is being granted by the
corporation who has a theatre or theatres distributor* against complainant's theatre
and in favor of a theatre or theatres
which may be affected by the award and
which, at the time he files his complaint or
seeks to intervene (a) he is actually operating,
not in substantial competition w-ith complainant's
theatre; or that
or ib> is temporarily clo.sed, or (c) is a new B. clearance is being granted by the
theatre about to open.
distributor* against the complainant's
The Regional Arbitration Tribunals (and theatre and in favor of a theatre or theatres
the National Appeals Board) shall have only
in substantial competition there-
the powers and shall perform only the duties with in excess of what is reasonably
granted to or imposed upon them by this necessary to protect the licensed competitor
agreement and the rules and procedure
theatre on the run or runs
herein prescribed, and in rendering decisions
and making awards, they shall comply strictly
with this agreement and -said rules and procedure.
granted to It
shall be subject to arbitration.
Claims in re.spect of clearance arising after
the inauguration of this arbitration .system
shall be evidenced by a written request for
a change in clearance, or the elimination
thereof, addressed to the distributor's home
office or exchange and such requests for a
change in or an elimination of clearance will
be deemed to have been refused
fa) when the exhibitor has received a
written refusal; or
(b) if not granted within 21 days after
receipt by the distributor of such request.
Clearance, as u.sed in this acrcemcnt. means
the neriod of time stipulated in license contractus
between rims of the same feature
within a particular area or in specified theatres.
Clearance rea-sonable as to time and
area, is essential, in the distribution and
exhibition of motion pictures, and arbitrators
In deciding clearance complaints shall give
effect to this principle.
In any proceeding under this section the
burden of sustaining the reasonableness of
the clearance complained of shall be upon
the distributor who granted the clearance.
In determining whether any clearance
complained of is reasonable, the arbitrators
shall take into consideration the following
factors, according to them the importance
and weight to which each is entitled, regardless
of the order in which they are listed
li) The admission prices of the theatres
involved as set by the exhibitor*;
(ii) The character and location of the theatres
involved including the size, type of entertainment,
appointments, transit facilities,
etc.;
The policy of operation of the theatres
fill)
involved, such as the show-ing of double
featiu-es. gift nights, giveaways, premiums,
cut-rate tickets, lotteries, etc.;
liv) The rental terms and license fees paid
by the theatres involved and the revenues
derived by the distributor* from such theatres;
IV) The extent to which the theatres involved
compete with each other for patronage;
ivi) The fact that a theatre involved is
affiliated with a circuit of theatres shall be
disregarded;
iviii All other business considerations.
The power of the arbitrators in deciding
any such controversy shall be as follows:
lai If the arbitrators find in favor of the
distributor*, they shall make an award dismissing
the complaint:
ibi If the arbitrators find in favor of the
complainant under sub-division A of this section
that the theatres involved are not in
substantial competition, they shall make an
award directing the distributor* to cease and
desist from granting clearance between them;
if the arbitrators find in favor of the complainant
under sub-division B of this section,
they shall make an award fixing the maximum
clearance between the theatres involved
which may thereafter be granted by the distributor';
(ci If the complainant asked for damages
and the arbitrators find in his favor, they may
also award him damages from the date of a
written demand for a change of the clearance
complained of but only for the period
of time during which the clearance complained
of was in force, and subject to the
provisions of Article III.
Any distributor, the complaining exhibitor
or any intervening exhibitor affected by such
an award may institute a further arbitration
proceeding for a modification thereof upon
the ground that, since the making of the
award, conditions with respect to the theatres
involved therein have so changed as to
warrant modification. In the event that the
arbitrators find there has been such a change
they shall make a new award fixing the
maximum clearance, if any. which may be
granted thereafter between the theatres involved,
but no damages shall be awarded
The burden of proving such change shall be
upon the party asserting it. A proceeding
to modify an award upon the ground of
changed conditions shall follow the rules of
practice and procedure prescribed in
Article V.
SECTION 2—RUNS
Controversies arising upon the complaint
of an exhibitor that, either prior to or after
the inauguration of this arljitration system
the distributor* has, after request, refused,
otherwi.sc than on the merits, to afford the
complainant a fair opportunity to license
feature motion pictures for exhibition in his
theatre on a desired run equal to the opportunity
afforded by the distributor* to another
exhibitor who then is exhibiting pictures of
the distributor* on said run in a competinj
theatre, shall be subject to arbitration.
A claim involving an alleged refusal t(
afford such opportunity to license thai
occurred subsequent to the inauguration Ol
34
BOXOFFICE
:
: October 1, 1951
:

; mt
'
; ey
this aibitration system sluiU bt- i-viclonccd
by a \vrittcni2> request adressed to the distributor's*
home office or cxchaniie. and such
request will be deemed to have been refused
lai when the exhibitor has received a written
refusal or ib^ If not sranted within 21 days
after the receipt by the distributor* of such
request.
recognized that the licensing of feature
It is
pictures by run is essential In the dis-
tribution and exhibition of motion pictures,
and arbitrators in deciding run complaint.';
shall give effect to this principle. Runs means
the successive exhibitions of motion pictures
in a given area, first run being the first
exhibition in that area, second run being the
next subsequent exhibition therein, and so on.
In determining whether the exhibitor's
complaint is established by the evidence, the
ai-bitrators shall take into consideration,
among other things, the following factors and
accord to them the importance and weight
to which each is entitled, regardless of the
order in which they are listed
il> The admission prices of the theatres as
set by the exhibitor':
The character and location of the theatres
(ill
involved, including the size, type of en-
tertainment, appointments, transit facilities,
etc.:
The policy of operation of the theatres
iiil>
involved, such as the showing of double
features, gift nights, giveaways, premiums,
cut-rate ticket-s. lotteries, etc.:
(ivi The capacity of each theatre for producing
revenue for the distributor*:
I VI The character and extent of the area
and population each theatre serves:
(vi> The competitive condition in the area
in which the theatres are located:
iviii The character, financial responsibility,
and ability of the exhibitor OF>erating each
theatre and his reputation generally in the
industry and in the community:
iviiii The policy under which each of the
theatres has been operated and the policy
under which the complainant proposes to
operat* his said theatre if he obtains the
run requested:
iix> All other business considerations.
The power of the arbitrators in decidine
any such controversy shall be as follows:
(a> If the arbitrators find in favor of the
distributor* they shall make an award dismissing
the complaint:
lb) If the arbitrators find in favor of the
complainant exhibitor, they shall make an
award directing that the respondent distributor*
in good faith afford the complainant an
opportunity to license feature pictures for
exhibition in his theatre on the desired run.
equal to the opportunity afforded the exhibitor
operating a competing theatre to whom the
pictures of such distributor are then being
licensed on such run:
(c) If the complainant asked for damages
and the arbitrators find in hLs favor, they
may also award him damages but only for
the period of time during which he was denied
such opportunity to license the pictures, and
subject to the provisions of Article III.
Any distributor, the complaining exhibitor
or any intervening exhibitor affected by such
an award may institute a further arbitration
proceeding for a modification thereof upon
the ground that, since the making of the
•.vard. conditions with respect to the theatres
volved therein have so changed a.s to warmodification.
In the event that the
: bitrators find there has been such a change
shall make a new award in regard to
:-.e run in question to take effect thereafter,
out no damages shall be awarded. The burden
of proving such change shall be upon the
party a.sserting It. Proceedings to modify
an award upon the ground of changed conditions
.shall follow the rules of practice and
procedure prescribed in Article V.
(2) Wherever in this agreement, except in Articles
and VI, notice or communication by a distributor
an exhibitor is required to be, or moy be, made
• writing, it may (except where the context indicates
•herwise) l>e by tclegrom.
SKt TIO.\ 3— I O.MrKTirn K ItlDDINii
Controversies arising upon the complaint
of an exhibitor that, subsequent to the inauguration
of the arbitration system —
A. A distributor. In llccnsiiiK feature motion
pictures by means of competitive bidding,
licensed to another exhibitor operating
a theatre in substantial competition with
complainant's theatre a feature or features,
on which complainant al.so made an offer
or offers, which license to such other exhibitor
wa.s made otherwl.se than theatre by theatre,
solely upon the merits and without discrimination
in favor of such competing theatre:
or
B. A distributor has Instituted competitive
bidding In any competitive area or situation
except
( 1 > upon the WTltten request of one or more
of the exhibitors In any such area or situation:
or,
1 11 1 upon the WTltten request of an exhibitor
in any area or situation for a run of a
picture or pictures which the distributor is
propo.slng to license on such run to another
exhibitor or exhibitors In such area or situation:
or,
(iiit to comply with the judgment, decree
or order of a court of competent jurisdiction:
or,
livi in good faith to protect itself where
it has reasonable grounds to believe that there
is collusion among exhibitors in such area or
situation in the licensing of its pictures: or,
C. A distributor has breached any of
the following rules in conducting competitive
bidding:
(ii The Invitation for an exhibitor to submit
an offer for the picture or pictures described
in the invitation shall specify a closing date
for bids (hereinafter called the closing date),
which shall be not less than ten days after
the mailing of the invitation, and only offers
or revised offers submitted in pursuance of
.such invitation, received on or before the
closing date, shall be considered:
If prior to the closing date for bids, a distributor
has not afforded an opportunity to
the exhibitor to view, at a trade show or other
screening, the picture or pictures referred to
in the invitation to bid, then the distributor,
at the exhibitor's written request, shall afford
the exhibitor an opportunity to view such picture
or pictures in the exchange city of the
distributor.
(ii) Any exhibitor submitting an offer for
any designated picture or pictures, in response
to an invitation by the distributor,
may request in writing (but under separate
cover) at the time he submits his offer, that
the successful offer for such picture or pictures
shall be revealed to the exhibitor making
such request and the distributor agrees
to do so at the exchange office serving the
theatre for which such exhibitor submitted
said offer, within 14 days after there has
been an award of the picture or pictures by
the distributor, and at no other time.
I Hi) Nothing contained in this section
shall be deemed to compel the distributor to
accept an offer which it considers to be
inadequate and the distributor may reject
all offers: when, however, all offers are rejected
the notice of rejection shall state the
reason therefor and in such case the feature
motion picture shall be made available In
accordance with the provisions of this subdivision
C to exhibitors, including tho.se who
submitted offers in the first instance, for a
new offer: provided, however, if there be
only one offer submitted, and that one offer
is rejected, the distributor may, at its option,
in lieu of the foregoing, negotiate with and
license the motion picture to the exhibitor
who submitted said offer,
(iv) Only offers in writing can be considered
:
(V) The distributor shall within 14 days
after the closing date. If any offers have been
submitted on or before the closing date, announce
acceptance to the maker of the
accepted offer or announce to all bidders rejection
of all offers:
(vi) If the new offers are also rejected, the
(ll.itrlbutor may thereafter, at ils
iieKotlat with the exhibitor nutklng i:
offer and license the motion plctin
exhibitor If the distributor
tcrm.s .satisfactory, or may negc
license the picture to such othr;
exhibitors as the distributor may chuu.t
(vlli If no offers arc submitted, the dl
trlbutor may Ilcen.se the picture to any exhibitor
It choases upon terms acceptable !
the distributor:
shall be subject to arbitration.
The rules and principles set forth In thl
Section 3 shall have application only In arbitration
procecding.s under this section.
Nothing contained In this section shall bo
construed to prevent a distributor from .selecting
It-s own customers In bona fide transactions
and not In violation of any provision
of this agreement.
Nothing contained In this .section shall bt
construed to mean or Intend to mean that a
distributor may lastltute competitive blddlniotherwise
than under the terms and conditions
as set forth In this section.
The power of the arbitrators In dccldlnt'
any controversy under thLs section .shall b<
as follows:
(ai If the arbitrators find in favor of the
distributor, they shall dismiss the complaint
(b) If the complaint Involved Is the first Ut
be filed by the complainant agalast the distributor
under sub-division B of this section
and the arbitrators find in favor of the complainant,
they shall make an award directing
the distributor thereafter to cease and desist
from competitive bidding In the competitive
area or situation until such time as the
institution of competitive bidding in .such
competitive area or situation would not violate
the provisions of said sub-dlvlslon:
(ci If the complaint Involved Is the first
to be filed by the complainant against the
distributor under sub-division C of this .section,
and the arbitrators find in favor of the
complainant, they shall make an award directing
the distributor thereafter to conduct
competitive bidding affecting the complainant
in accordance with the provisions of said subdivision:
(dl If it shall appear that an award has
been made in favor of the complainant with
respect to the same theatre in a previous
arbitration with the same distributor imder
the same sub-division of this .section, and
the arbitrators shall find In complainant's
favor in the instant case, they may award
damages under the provisions of Article III
except that exemplary damages may be
awarded only in respect of violations under
sub-division A of this Section 3.
If in any proceeding under this section the
arbitrators shall find that the competitive
bidding was conducted by the distributor
fairly and in accordance with .sound business
practice and that there was no piu-pose to
discriminate against the complainant or to
favor the exhibitor to whom the picture In
question was licensed, they shall find In favor
of the distributor: and, in the absence of any
showing of a violation of the rules and
principles, the arbitrators .shall not attempt
to substitute their judgment for that of the
distributor as to which of the several offers
was best or as to the propriety of rejectlni;
all bids on grounds of Inadequacy.
:
SECTION 4—CONDITIONING ONE
LICENSE IPON ANOTIIER
Controversies arising upon the complain'
of an exhibitor that
(ai the distributor In licensing a particular
feature or group of features has dlrrotI\
or in any manner conditioned such ;
upon the complainant exhibitor licen ;:
or more other features, or upon mm;
licensing one or more short sul
reels, trailers or .serials (herr;:
called "shorts"), or upon compl.i;
Ing re-Issues, westerns or forcitrn^ •'..•vcollectively
called "forelgns"): or
(b) the distributor has directly or in any
manner refu.sed to license to complainant exhibitor
a particular feature or group of fea-
BOXOFTICE ;: October 1, 1955 35

tures except upon the condition that complainant
also license one or more other features,
shorts or foreigns shall be subject to
arbitration.
An exhibitor shall have no right to assert
any claim under (a) above unless he shall
have mailed to the distributor, at the exchange
out of which he is served, a notice in
writing of such claim and of the grounds
therefor, not later than ten days after receipt
by the exhibitor from the distributor of the
license which he claims to have been so conditioned.
An exhibitor shall have no right to assert
any claim under (b) above unless he shall
have mailed to the distributor, at the exchange
out of which he is served, a notice In
writing of such claim and of the grounds
therefor not later than ten days after the
day on which the distributor, as claimed by
the exhibitor, rcfu.sed to grant a license unless
so conditioned.
The power of the arbitrators in deciding
any controversy under this section shall be
as follows:

area In which his affected theatre us located—
lai By pnyiiiK to the clerk a filing fee to
be fixed by the Administrator; and
(bi By filing with the clerk a submls.sion.
In the form V>reNcribcd by the Administrator,
which shall provide, in substance, that such
complainant submits the controversy to arbitration
and agrees to abide and be bound by
and fully comply with this agreement and
with whatever final award may be entered in
such arbitration: and
u'l By filing Willi the clerk a complaint,
entered on a form prescribed by the Administrator,
which document shall set forth in
substance: the name and address of the comphunmg
exhibitor: the name and address of
each of complainant's theatres involved in
the controversy: the name and address of
each distributor against whom complaint is
made: the name and address of every other
distributor or exlilbitor whose business or
property complainant believes may be affected
by an award in the proceeding: and a brief
statement in clear and simple language of
the claim and the relief sought: and
idi At the time of filing the complaint, the
complainant shall deliver to the clerk enough
copies thereof to enable the clerk to deliver
one copy to each respondent named therein
and to each other distributor or exhibitor
named therein as liable to be affected by the
award, and the clerk shall forthwith make
such dehvery.
Within t«n days after any respondent receives
from the clerk a copy of the complaint,
each respondent may sign and file with the
clerk the names and addresses of any distributors
or exhibitors not named in the complaint
whose business or property such respondent
believes will be affected by an
award in the proceeding. The clerk shall
forthwith deliver a copy of the complaint
to each distributor or exhibitor named in such
list, calling upon the complainant for the
additional copies needed to perform this duty.
Any exliibitor or distributor, who believes
that his business or property may be affected
by the award, may intervene in the proceeding
at any time prior to the appointm»nt of
the neutral arbitrator or arbitrators as a matter
of right, and thereafter with the consent
of all parties to the proceeding, and thereby
become a party to the proceeding by filing
with the clerk a .submission as provided for in
(bi above, together with a brief statement
setting forth his interest in the proceeding.
and by paying a filing fee. as fixed by the
Administrator, to the clerk. The clerk shall
forthwith deliver to each other party to the
proceeding a notice of each intervention and
a copy of the brief statement accompanying
the same.
If prior to the selection of the arbitrators
in any proceeding ail the parties thereto, including
Intervenors. shall by written agree-
:.ent select another tribunal hereunder as a
alter of preference or convenience, and shall
K such agreement with the clerk of the
tribunal of original jurisdiction, he shall at
once forward the complete record in such
proceeding to the clerk of the tribunal so
selected, and the latt«r tribunal shall thereby
be invested with jurisdiction of the proceeding
and shall proceed with the hearing and
determination thereof, and any award made
by it shall have the same validity as though
made by the Tr.bunal in which the proceed-
.'ig was Initiated.
SECTION 2—SELECTION OF
ARBITR.^TORS
Not less than 20 nor more than 30 days
.ifter the filing of the complaint, the parties
to a proceeding shall notify the clerk of their
choice of arbitrators. Arbitrators shall be
.selected in the following manner:
Ti from the designation
of the second arbitrator, the neutral
arbitrator shall be selected by the local arbitration
committee from the panel of neutral
arbitrators compiled by it.
(b) In those Instances where, In addition to
the parties named In lai above there are one
or more exhibitor Intervenors, and if such
intervenor or intervenors and the respondent
distributors unanimously agree upon an
arbitrator, that arbitrator shall be dieiiu'd to
have been designated by the respondent distributors
and the Intervenors. If the exhibitor
intervenors and the respondent distributors
fail unanimously to agree on such arbitrator
withiti the aforesaid 30-day period, tlien the
proceediiig shall be heard and determined by
a tribunal of tliree neutral arbitrators
selected by the local arbitration committee
from the panel compiled by it.
The neutral arbitrators shall be paid for
their services a sum to be fixed by the Admuiistrator
on a per diem basiS tfor each
day while actually silting in any proceeding),
plus travel expenses.
SECTION 3—HEARINGS
Hearings shall be held at any place agreed
and
there be no agreement, the place of hearing
upon by ihe parlies and the arbitrators;
if
shall De fixea uy uie aroiLrauors.
Arbitrators will proceed with the maximum
speed consisienl with the adequate presentation
and proper consideration of the coses in
which Ihey sil. They shall fix the time for the
beginning of the hearings which sliall be as
soon as practicable after they have been appo.nted.
They may adjourn the hearings from
time to time with the consent of the parties
or tor reasons winch, m their juagiiient,
warrant such action.
At least five days prior to the initial hearing
in any proceeding the clerk shall deliver
to the part.es written notice of the names of
the arbitrators and of the time and place of
such hearing.
SECTION 4—PROCEDURE AT HEARINGS
Before commencing the hearing in any ca-^e
Ihe arbitrators shall take the oath of office
in the form prescribed by the Adminlslrator.
Counsel appearjig at arbitration proceedings
shall be limited to one at;orney lor the
complainant and one attorney for all of the
distributor respondents, and if there be an
intervenmg exhibitor, one attorney may appear
for each intervening exhibitor.
Witnesses shall testify under oath or, its
legal equivalent and each parly shall have
the right to examine or cross-examine all
witnesses.
Evidence shall be received only at hearings
of which all parlies have been given due
notice and the arbitrators in making their
awards shall consider only evidence so received
and such inspections as they may make
hereunder.
The arbitrators shall have power to require
any party to any proceeding, including intervenors,
to produce such books, records and
documents as the arbitrators may determine
to be necessary to a proper determination of
the controversy. In lieu of producing or
offering original books, records or documents,
any party may, with the permission of the
arbitrators, produce or offer sworn copies
thereof or sworn excerpt-s of the relevant or
material portions thereof. The authenticity
of any such copy or excerpt, if brought Into
question, shall be determined by the arbitrators.
All exhibits offered in evidence shall
be numbered and marked by the clerk to showthat
they were so offered: and if received In
evidence, they shall be marked to show that
they were so received.
The arbitrators shall rule on the relevancy
and materiality of the evidence offered.
Observance of the legal rules of evidence
shall not be necessary.
Whenever the su-bitrators deem It advisable
they mav. upon notice to the parties, make
an inspection of any theatre or other place
or .^ubJect iiuatcr involved in iiii* cuiuruvn.
The arbitraturx .shall hear urKument aiio
receive briefs.
SEC .KIN i—UnillUlAWAI, ANIl
nKKAILT
A complainant may wiUulraw his arbllrutlon
pruceuding at any time prior to the
appointment of the neutral arbitrator or
arbitrators without liability except an to
accumulated costs.
If any party to an arbitration ))roccvdlnt(
defaults by failure to comply with any of tlie
provisions hereof, or withdraw.s alter the appointment
of the neutral arbitrator or
arbitrators, the proceeding ncverthele.sa shall
proceed to an award unless all of the other
parties thereto con.sfiil in wrllliiK to u dlaiiiLssal.
SECTION 6—STENOGHArUK IttCOKU
If the complaint does not ask for damages,
and a stenographic record l.s requested by any
party, the cierK shall make me iiece.ssar>
arrangements for the recording of the testimony,
the cost thereof to be borne by the
party making such request; but the parties
may by agreement share such cost.
Unle.ss the parties respectively waive their
rights to appeal, such record shall be made
in any case in which the complaint asks fur
damages. It is essential for the record on
appeal (Article VI, Section 3). The cost
thereof shall be borne as assessed by the
arbitrators pursuant to sub-division (a) of
this section.
SECTION 7—AWARDS
Time for making award, etc. The
award shall be filed by the arbitrators with
the clerk not later than 28 day.'! after the
close of the hearings or after the date fixed
by the arbitrators for oral argument or the
filing of briefs, whichever is later. By written
consent of all parties to the arbitration, the
time for filing the award may be extended
The clerk shall deliver a copy of the award
to each party to the proceeding.
At any time within ten days after the
award has been filed or within 30 days with
the consent of the parties, the arbitrators
may reopen the proceeding for the purpose
of correcting inadvertent errors in the award
A corrected award shall be in the same form
as the original award and shall be filed with
the clerk and delivered to the parties in the
same manner as the original award.
(c Finality of award. An award shall
become effective and binding upon the partie-s
on the date but not earlier than ten dayafter
filing, specified therein and shall remain
effective unle.ss reopened, as provlde

: October
-.
decision on appeal is filed with the clerk of
the regional tribunal.
A final arbitration award hereunder shall
bar the complainant and any intervening
exhibitor from initiating any arbitration or
litigation against the respondent distributor*
or against any intervening distributor* based
on claims arising out of the act or acts of
such distributor* or intervening distributor*,
which act or acts could have been or were
the basis of the complaint and shall release
the respondent distributor* and each intervening
distributor* and each intervening exhibitor-
from any and all claims ante-dating
the period for which a recovery of damages
may be had under this agreement. A final
arbitration award based upon a claim under
Article II, Section 1 or Section 2 or both
.shall release the respondent distributor*,
each intervening distributor* and each intervening
exhibitor* from any and all claims
based upon run or clearance or both which
ante-date the period involved in the complaint
upon which such final award was
made. Failure of a complainant to claim damages
in his complaint shall be a full and complete
waiver and release of any and all
claims for damages which he might have
made.
(di Allocation of damages. If the award
contains a provision that the respondents
shall pay damages, and if such damages are
not paid within 20 days from the date on
which the award was filed, any party to the
proceeding may apply to the neutral arbitrator
or arbitrators to allocate the damages,
already awarded, among the several respondents
in the proportion in which the neutral
arbitrator or arbitrators shall find the respondents
have contributed to the total damage
awarded. Such allocation shall be made
by the neutral arbitrator or arbitrators within
five days after such application, after a
hearing at which each of the respondents
may be represented by counsel, and the damages
so allocated shall be paid respectively by
each re.spondent within three days after receiving
notice of such allocation or, in the
event of an appeal, upon the date when the
award with respect to damages becomes final.
If, upon appeal, an award of damages is
affirmed or modified, the final award shall
be allocated among the several respondents
in the same proportion as determined by the
neutral arbitrator or arbitrators as to the
original award.
ARTICLE VI
Appeals
SIX'TION 1—RIGHT OF APPEAL
Where there has been an award in favor
of the complainant exhibitor, any party to
the arbitration proceeding affected thereby
may appeal to the National Appeals Board
from such part of the award as awards or
denies damages. No other part of the award
may be appealed by the parties or reviewed
by the appeals board.
SECTION 2—NOTICE OF APPEAL
Any party desiring to appeal from such
part of the award as awards or denies damages
may do .so by filing a notice of appeal
with, and paying a filing fee as fixed by the
Administrator to, the clerk of the regional
tribunal, not later than 20 days after the
date on which the award or the corrected
award was tiled. The clerk shall thereupon
deliver a copy of the notice of appeal, with
the date of filing endorsed thereon, to each
party to the proceeding and to the appeals
board.
Within ten days after filing the notice of
appeal the party or parties taking the appeal
shall file with the said clerk three copies of
the transcript of the stenographic record of
the hearing.
SECTION 3—RECORD ON APPEAL
Upon receipt of three copies of the transcript
filed by the party or parties taking the
appeal, the said clerk shall forthwith prepare
the appeal record which .shall consist of the
following:
(a) The submission and complaint.
(b) Submissions and statements of interveners.
(c) Notices of appointment and signed
acceptances of the arbitrators.
(d) Clerk's record of hearing.
(e) Three copies of the transcript of the
stenographic record of the hearing.
If) Exhibits received in evidence and
exhibits offered but not received in evidence,
except such as may be omitted by agreement
of the parties.
ig) The award and memorandum of decision.
The clerk then transmits the appeal record
to the appeals board.
SECTION 4—PROCEEDINGS ON APPEAL
Within 30 days after the filing of the notice
of appeal, each party shall deliver a copy of
his brief or written statement of his position
on the appeal to
every other party and shall
file six copies of such brief or statement with
the appeals board together with a statement
that copies thereof have been delivered to the
parties.
Within 45 days after the filing of the
notice of appeal, each party shall deliver a
copy of any answering brief or statement to
each other party and file six copies thereof
with the appeals board together with a
statement showing that copies have been
delivered to the parties.
Within 35 days after the filing of the
notice of appeal, any party may apply to
the appeals board for permission to present
oral argument, stating the reasons therefor.
Notice of such application shall be delivered
by the appeals board to all other parties, who
may file with the appeals board written
objections thereto, if any, within five days
thereafter.
If the appeals board grants oral argument,
it shall deliver to the parties notice in writing
of the time and place of such argument, at
least ten days in advance of the date fixed
therefor.
On appeal, all parties may be represented
by counsel.
SECTION 5—DECISION ON APPE.AL
(a) The powers of the appeals board with
respect to the award appealed from shall
be limited to
(i) affirming the part of the award which
awards or denies damages, or
(ii) increasing or decreasing the amount of
damages awarded, or
reversing the part of the award which
(iiit
awards damages and dismissing the complaint
therefor.
The appeals board shall base its decision
.solely upon the record certified to it.
An award of damages .shall not be reversed
because made or computed on an erroneous
theory if it can be sustained on any valid
theory.
(b) The appeals board shall make their
decision in writing, and it shall be signed by
them and acknowledged before a notarypublic
or other officer authorized to administer
oaths.
The concurrence of two of the three
members of the appeals board shall be
essential to a valid decision.
The appeals board may a.ssess the costs
(excluding counsel fees) of the appeal against
the losing party or they may apportion such
costs among the parties in such manner as
they deem Just.
The appeals board shall file with the
decision a memorandum setting forth their
reasons therefor.
(c) The decision shall be filed by the
appeals board not later than 21 days after the
filing of the final briefs or after the date
of the oral argument, whichever is later.
(di The decision and memorandum shall
be filed w-ith the records of the appeals boai'd.
which shall forthwith file a copy thereof
with the clerk of the regional tribunal concerned
and shall forthwith deliver a copy
thereof to eacli of the parties. The clerk of
the regional tribunal shall forthwith notify
each of the parties of t.lie date of filing with
him.
(e) At any time within 30 days after the
decision has been filed or within 45 days
with the consent of the parties, the appeals
board may reopen the appeal for the purpose
of correcting inadvertent errors in the
decision. A corrected decision shall be in the
same form as the original decision and shall
be filed w'lth the records of the appeals board
and delivered to the clerk of the regional
tribunal and to the parties in the same
manner as the original decision.
(f) The decision or the corrected decision
of the appeals board shall become the final
award with respect to damages and shall
become binding on the parties ten days after
it is filed with the clerk of the regional
tribunal.
ARTICLE VII
Conciliation
Section 1—Controversies which an exhibitor
has not been able to settle with a particular
distributor, arising on the merits out of the
relationsliip between such exliibitor and distributor,
including controversies which are
subject to arbitration under this agreement,
shall, if the exhibitor so desires, be submitted
to conciliation in an endeavor to dispose of
such controversies amicably, informally and
quickly.
Section 2—Conciliation shall be conducted
as follows:
(a) An exhibitor desiring a meeting for the
purpose of conciliation shall send to the
brancli manager of the distributor at the
exchange for the area in which the exhibitor's
theatre is located, a written request for such
a meeting, and shall state in such request the
controversy or controversies with such distributor
to be conciliated, and may name
therein not more than one other person, who
will accompany him and assist in the efforts
to conciliation. The meeting shall take place
in the exchange between the exhibitor, (his
associate if named i, and the branch manager
and not more than one other person with the
branch manager, on the first Monday or
Friday, as specified by the distributor in advance,
following the lapse of seven days after
the receipt of such request.
tbi If the controversy or controversies are
not disposed of at the conciliation meeting
with the branch manager, the exhibitor may
apply in writing lo the general sales manager
of the distributor for a further meeting witli
respect thereto. Such meeting shall be held
at the distributor's homeoffice at a time to
be fLxed by the general sales manager on
seven days' written notice to the exhibitor,
and shall be attended by the exliibitor and
not more than one other person, and the
general sales manager or a sales manager
designated by him, and not more than one
other per.son of his selection.
^c) The exhibitor and the distributor may
arrange conciliation meetings at any time or
place mutually satisfactory without regard to
subdivisions lai and (bi of this section.
Section 3—The function of the as.sociates
of the exhibitor and distributor shall be
limited to the endeavor to assist in the
disposition of the controversies being
conciliated. Neither the exhibitor nor the
distributor shall be under any obligation to
dispose of the controversy under conciliation
in the manner proposed by the other party,
and the judgment and good faith of any
party failing so to dispose of any such controversy
shall not be questioned.
Section 4— (ai Tlie discussions in regard to
conciliation shall be confidential and without
prejudice, and the exliibitor and the
distributor and their associates, by participating
in the conciliation meetings, agree that
nothing said, written or done by any party in
or in connection with the conciliation shall
constitute an admission or statement against
interest, or be used as such.
(bi Conciliation hereunder is not intended
to change, interfere with or delay the usual
negotiations between an exhibitor and a
distributor for the licensing of pictures.
(c) Conciliation hereunder shall not bar
an exhibitor from resorting to arbitration
under this agreement, or to litigation.
38
BOXOFFICE :
1, 1955

Sylvan Gcismar, Executive V
''How to lose your shirt on the road!''
"On Oaober 4th, our salesmen take to the road in the annual
race for Spring orders. And it's a tough race. If every
sample isn't up-to-the-minute in st)'lc, we can lose our shirt!
"But we keep our Manhattan and Lady Manhattan salesmen
out in front — with Air Express I
"As trends unfold, we deliver the newest shirt-styles to
our men in a few hours. When hot items sell out, we fill
buyers' re-orders just as fast! Air Express is indispensable in
maintaining our leadership with our retail accounts.
"Yet we save money on most of our Air Express shipments!
A 15-lb. shipment from New York to Milwaukee,
Wise, for instance, costs $5.15. That's the lowest-priced
complete service by SI. 85!"
O^LX. >\/n
£3

BOXOFFICE BAROMETER
This chart records the pertormonce of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
ore reported, ratings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating above or below that mark.
Ain't IVIisbehavin' CU-I)

^
/he
mcfti&ft r

CLOWN ON MARQUEE SELLS MARTIN-LEWIS COMEDY CARNIVAL
1^
Reruns of two Martin and Lewis films,
peppered up with extra exploitation effort,
snared far above average business at the
Roxy in Hamilton, Ont., for an entire week.
G. F. Gotts, manager, labeled the package
a Dean Martin and Jerry Lewis Comedy
Carnival then went on to turn in a good
selling job. The films were "Living It Up"
and "Money R-om Home."
Three and six-sheets were found to be
just perfect for a lively front (center
photo) , including cutouts on the glass en-
trance and exit doors. Since Gotts did
the work himself, the only cost was for
paper and paint. Cutouts also were grouped
on top of the spacious marquee ilefti.
Gotts rented a clown costume and hired
a young fellow to perform clown tricks on
the marquee roof 'center photo). "Needless
to say he drew the attention of all
passersby, and had the crowds lined up all
week to see the show," Gotts reports. When
the clown was not on the marquee, he was
downtown doing his clowning acts.
The Roxy showman took 3,000 heralds in
his car and drove to factories and other
spots while the clown passed them out.
Rfty passes were given away nightly via
the numbered heralds.
A laughing record, played through a
loudspeaker at the front, could be heard for
several blocks. Lewis and Martin records
were played over the local radio station
several times a day at a nominal cost.
Even the lobby floor helped advertise the
Comedy Carnival (see photo at right).
DAY-LONG PETE KELLY' RADIO BARRAGE
HERALDS OPENING AT MIAMI THEATRES
Other Circuits Duplicating Wometco Campaign
A Pete Kelly day on the radio—a daylong
succession of spots and interviews
about the picture, the 1920s and the stars
plus music from the production—started
"Pete Kelly's Blues" off on an extended
run at three Florida State theatres in
greater Miami. From 6:30 a.m. to 11 at
night, the area was blanketed with material
from and about the Jack Webb film over
WINZ, the section's largest Independent
station.
The theatres were the Olympia, Beach
and Gables.
In preparation for the day-long campaign,
Jack Webb was contacted in New
Orleans via telephone, and from a prepared
list of questions an interview was taped
with Joel Salzman of WINZ. According to
Bernard Necry, station manager, request.
came in by the hundreds for favorite blues
and jazz tunes of the 20s. PST supplied
pas.ses to the picture, which were given
away each hour, along with records from
the film's score.
Four of the albums from the soundtrack
were used during the promotion. The station's
disk Jockeys cut announcement records
that were played In the three theatres
prior to opening.
Manager James Barnett of the Olympia
and Bob Battin of the Beach put up giant
standees of Jack Webb in the outer lobbies.
They, and Manager Harry Margolesky of
the Gables, used the soundtrack music over
auditorium speakers.
Restaurants and lounges in the area were
Shown at the contract signing ceremonies between
Florida State Theotres and radio stotion
WINZ in preparation for the day-long promotion
of "Pete Kelly's Blues," ot FST's Olympia,
Beach and Gables theatres in Miami. Standing:
Al Click, FST ad-publicily man; Howord Pettengill,
head of od-publicity in Miami, and Joel
Salzman ond Curt Guthrie of WINZ. Seated arc
Bernard Neery, station manager WINZ, and
Harry Botwick, FST district manager.
supplied with table tents, using a cutout
of Jack Webb and inscribed with place and
playdates. Local bands included the film's
.songs in their nightly repertoires.
District Manager Harry Botwick and advertising
manager Howard Pettengill were
particularly pleased with the excellent display
cards which were used on taxis and
on Miami Transit buses. Another eyecatcher
was the giant billboard on the
mainland between the two main causeways
to Miami Beach.
Other media were employed to call attention
to the actors, the drama and the
jazz music.
In cooperation with Manny Brookmlre,
local Decca distributor, Burdine's record
department, largest in town, had a window
display with an attractive arrangement of
a cornet, the album and credit card.
Herb Pickman, Warner representative,
save valuable assistance in arranging the
telephone interview with Jack Webb.
The picture was a holdover at all three
liouses. Requests for outlines of the campaign
have been received from other cir
cults for duplicating the promotion in their;
areas.
Uses an Old One
A venerable street ballyhoo stunt provec
effective for "You're Never Too Young,'
according to Ray McNamara of the Allyil
in Hartford, Conn. He had two aides ii
.sailor suits walking through downtowf
areas ahead of the opening, carrying sma)
placards reading, "We're on our way to th
Allyn Theatre for laughs and recreatior
See ..."
42 — 306 — BOXOFTICE Showmandiser :: October 1, 191

Model Plane and Ship
Building Contest Is
'McConneir Event
A model anpl.iiU' and ship building contest
which tied in hobby shops, a toy
manufacturer, department stores and local
Air Force and Navy units was developed
in St. Louis by Tony Peluso. manager of
the Fox. for The McConnell Story." Bevell.
Inc.. manufacturer of model plane kits,
co-sponsor of the event, and local Air
Force and Navy units supplied judges of
model planes made by contestants.
Posters and displays were set up in hobby
shops and department stores throughout
the St. Louis area, with details on the contest
included In store displays as well as
in newspaper advertising and radio spots.
Some of the model planes were also displayed
on a TV program carried on KETC-
TV. St. Louis' educational television channel.
Some of the models entered in the contest
were suspended from the ceiling of the
huge Fox lobby by Peluso as part of a
colorful display used to call attention to
the film showing.
Several trophy cups and prizes of portable
radios and other merchandise were
awarded to the winners. The awards were
included in a lobby display.
Lcmiont Drive-ins Appeal
To the Hard-of-Hearing
Alerted by a recent Boxoffice story to
the large number of persons with impaired
hearing and to the advantages which
drive-ins. with individually adjusted speakers,
held for their entertainment, Harry
Lamont directed his drive-in theatre managers
in the Albany, N. Y., area to spotlight
this angle in their advertising.
One manager, Clif Swick at the Vail
Mills, also featured the angle on program
folders. An illustration of a human ear
was capped by the words, "Individual In-a-
Car Speakers and Tone-Control!" An inside
page foUowup read: "Are you partially
deaf? Because of individual sound
control, the drive-in theatre will unlock the
imaginative screen world for you! Come
and hear for yourself!"
Lamont reports good response to this
approach. He said he had been aware that
patrons with impaired hearing frequently
"lost" dialog in a conventional theatre, but
he had not realized the percentage was so
large or the "plus" to an outdoor situation
so great until he read the Boxoffice
article.
"I acted promptly once the industry
magazine called it to my attention." Lamont
stated.
ROCK N' ROLL JAMBOREE ON STAGE FILLS
BOXOFFICE TILL AND EARNS REPEAT
Sports Store Sponsors Bayonne, N J ,
With the popularity of rock 'n' roll music
at a peak with the younger generation, a
heads-up showman in Bayonne, N. J., got
on the bandwagon last month and put
over a show that went over so well he plans
to run a repeat as soon as he can line up
comparable talent.
"The audience just couldn't get enough,
Manager Nyman Kessler of the DeWitt
Theatre observed in his report on his staged
Rock 'n' Roll Jamboree. "Everyone is still
talking about it in this city: the entire
show went over in a blaze of glory."
Kessler used displays in and around the
theatre, heralds, newspaper ads and screen
trailers to publicize the event.
One inside display was spotlighted so
that all patrons could see it on entering.
Another was in the outside lobby near the
street, while a third was in the inner lobby.
An overhead banner was also hung under
the marquee, around both sides.
Admission was $1, which included the
price of seeing two features as well as the
music-rhythm entertainment. Kessler lined
up a sports goods dealer to foot the bill
for the stage show, in return for which he
got his ad on the back of all heralds, mention
of his name in lobby displays and on
the screen trailer.
Two local stores selling rock 'n' roll records
placed their ads above and below the
theatre's attraction ads. making an effective
tie with the stage show.
. fcw:ifcH^
Event

. . The
. . Our
: October
. .
Outline for Drive-ln Fun Day
Lots of Contests for Mom. Pop. Kids
Are Feature of Wometcos Jamboree
Format of Labor Day Program Offers Tips
For Staging Halloween Festivity
Wometco's four drive-in theatres at
Miami planned their Labor Day program
as a group this year, with Burton Clark,
veteran Boulevard Drive-In manager, as
the coordinator. Managers J. C. Cunningham,
Oran Cohen and Del Powell assisted
in the planning and put activities into operation
at the 27th Avenue and the Coral
Way in Miami. The other airer was the
North Andrews in Fort Lauderdale.
Clark put in more morning-till-midnight
days than he cares to count on the ambitious
program and ended up "not just up to
my neck in details, but over my nose." Just
one of his last-minute chores was an 80-
mile roundtrip to the edge of the Everglades
to pick up in his trailer seven bales
of hay! The hay was for one of the contest
stunts.
LONG TRIP FOR HAY
"Kind of hard to find baled hay around
here," said Clark, who says he figured he
must be in the trackless wilderness when
he finally found where they baled it up.
He asked the man in charge of baling
where a certain road led. and was told the
man didn't rightly know as he'd only lived
thereabouts 12 years and had only been
down the road a short piece.
This year marked the seventh annual
Liibor Day celebration at the Boulevard
Drive-In, and every one with fireworks.
Due to proximity of business and residential
buildings, the other circuit airers
have to forego fireworks, and this may,
Clark said, be the last year the Boulevard
will be able to shoot them off. The city
is gradually growing too close to the
Boulevard for safety from skyrockets.
The Labor Day program featured a lot
of contests with commercial sponsors supplying
some very fine prizes. Screen mentions
for four weeks in advance provided
publicity for spon.sors and program.
CIRCUS STYLE ADS
Wometcos art department came up with
gala, circus-style ads on the Labor Day
jamborees, the regular screen shows having
a separate .space to themselves in order to
underline the fact that regular film fare
was on hand as usual, in addition to the
big fun day.
The airers opened at 4 in the afternoon,
so that everyone had a chance at the
contests, games, prizes, free balloons and
entertainment by clowns. Children were
invited to take free rides on a fire engine.
First event was the Mr. Pop Corn contest
for gentlemen only. Fathers were fed popcorn
by their kids— all they could hold
before competing. But it was worth the
stuffing for a try at the prize, a Skll drill
44
°!l;T:'!r"r;;.. Ytuow sky- [i
\_"W, MiUEsn o'KgFf ..'-;:;.-.-;n.
J
T* iWIWCOW COUTBT
set.
The whole program, Clark said, was de-
5?M.'HUHHi««niu uos-
Tj'lS, IN TW HAVSTACir 5iS?
WOMETCO Drive-ln THEATRES
One of the circus style ads used for the Wometco
circuit's Labor Day program at its Miami driveins.
This ad was two columns wide.
signed so that the adults participated, assisted
by their children. Thus the whole
family, not just the children, was able to
take part. Prizes, if not the fun. made the
effort attractive.
Second event was for women only and.
literally, was a hunt for a needle in a haystack.
That's where Clark's baled hay
came in. Ladies had previously been asked
to register for the contest, and there were
already more than 30 signers at the Boulevard
alone a number of days before the
event. Idea of signing up, Clark said, was
to give the management a chance to suggest
that the ladies wear shorts or slacks
and save their dresses. The needle-finder
was well rewarded for that hunt through
the haystack, however. A 21-inch TV set
was the award for this event.
In a tie-in with WINZ. their three top
disk jockeys made in-person appearances
at the three local airers. Bob Landers was
at the Boulevard. Jerry Wichner at the
27th Avenue and Kirby Brooks at the Coral
Way. Very popular locally, especially with
the younger set. these radio personalities
conducted bop dance contests, with prizes
for the winners.
The stunt, however, which drew the
biggest laughs, was one which patrons at
the three airers provided for themselves. A
— 308 —
$35 basket of groceries was awarded to the
driver of the passenger car, arriving anytime
up to 5:30, carrying the largest number
of passengers.
An evening display of fireworks, courtesy
of the Hygrade All Meat Frankfui-ters Co.,
was the Boulevard's program-ender before
the regular movie show.
Asked if he wasn't pretty worn out by the
Labor Day festivities, Clark said: "Oh,
that's over. What we're planning now is
Halloween."
Own Film of Scout Trip
Added to Sunday Bill
"Maybe this is the answer to our product
shortage." commented Ralph B. Mann, city
manager for Fi'ed T. McLendon Theatres
at Monroeville, Ala., in reporting on the
success of his own 38-minute film on a Boy
Scout trip.
Tongue-in-cheek or no, Mann already
has shown his opus to 2,0000 persons in
Monroeville, and arranged to make the
print available to about 3.000 school children
in town. Here's the way it came
about:
Mann recently made a trip to Washington
with 45 Boy Scouts, and took along
enough film to shoot the entire trip in
16mm color film. He edited it, titled it.
and wound up with 38 minutes of continuity
which he called "After Three Years."
It played his theatre for one day only, a
Sunday, along with "So This Is Paris" at
regular admission prices.
His ad copy read, in part. "See . . . Our
Boys as They Visit Our Nation's Capitol .
Our Congressman, F^-ank Boykin . . . Historic
Monuments . Changing of the
Guard at Arlington . Boys at Work,
The Pentagon. Ti-avel With
at Play . . .
Them on the Trip That Helped Change
Our Big Boys Into Little Men!"
County Fair Shifts Its
Auditions to Theatre
Ray Leveque is one manager who knows
how to turn opposition to his advantage.
This year the Herkimer County fair at
PYankfort. N. Y., featured a program of
activities in connection with the three-day
run. As there was nothing Ray could do
to keep people from going to the fair, hej
joined 'em.
In connection with a talent contest beingl
held at the fair, Ray talked the officials!
into holding auditions on the stage of the|
Capitol at Ilion. Tliere were two auditions,
plus an appearance of the winning|
amateurs at the fair's completion. This
has meant a great deal of publicity for
Ray and the fair officials cooperated by
running 3-colunm. 5-inch ads in the search
for contestants.
Mokes Front Page
Sal Adorno sr.. • general manager of
M&D Theatres, Mlddletown. Conn., landec
front-page space for a back-to-school shov
he and his assistant. Michael Adorno. hel(
at the Palace Theatre. Admission was frei
to the Saturday kiddy matinee.
BOXOFTICE Showmandi.ser :
1. 195

That Extra Effort Pays,
Billy Clifford Affirms
Just ii sel lew posters and some iiewspiiper
advertising can't be expected tr,
bnns patrons out of their homes away from
their daily hves. No, it takes some mmniick.
some promotional idea to wake them
up. yet them out to the theatre boxoffice."
With this precept to go by, H. E. "Billy"
Clifford, manager of the Chakeres circuit's
Harrod in Harrodsburt;. Ky.. has for the
past three years promoted many top pictures
with more than just routine ballyhoo.
His recent efforts in behalf of "Strategic
Air Command," however, outdid any other
promotional endeavor, in his opinion, and
resulted in one of the largest grosses for his
theatre to date.
Breaking the picture at the same time
as National Air Force Week helped Clifford
set his record. In addition to his regular
ads and lobby displays, he arranged for
a parade of all the "top brass" of the
Strategic Air Command in Kentucky, whose
main office is in Louisville. Also taking
part in the parade, which stretched out
five blocks long, was the Harrodsburg band,
the top hiKh school band in Kentucky;
Mayor Dudley L. Lacefield: all the war
veteran groups, civic clubs, the PTA. the
Boy Scouts and the Girl Scouts. From
convertible cars, three of the loveliest local
girls tossed miniature jet-bombers to the
crowds that lined the avenue of the parade.
The manager summed up his feelings
on his "extra" effort: "The money is
in every pocket, in every home, and it can
be diverted with some efforts upon the part
of theatremen into paid returns."
Books Cooking School
Iz Perlin of the Stanley Theatre in Camden,
N. J., has lined up a $500 Cooking
School program for his theatre, making
good use of the house when it would otherwise
be dark.
FEAT BY HYPNOTIST FOR SVENGALI
DRAWS CROWDS, MAKES EM GASP
Word of Mouth Publicity Builds Up as Girl
Is Put to Sleep in Window of Store
Object of all eyes in the crowd is Miss Trilby ot 1955,
to promote a word-of-mouth buildup of "Svcngoli."
The kind of stunt that's sure to drawbig
crowds and leave 'em gasping was engineered
by Maury Schwarz when "Svengah"
opened at his Rio Theatre. San Fi-ancisco.
Schwarz secured the services of Dr.
Zarro, a hypnotist, who made radio and
television appearances for three days before
the opening. He hypnotized volunteers
from the studio audience on Don
Sherwood's This is San Francisco TV show,
on Marjory Trumbull's Exclusively Yours
and on Sandy Spillman's KPIX show.
The hypnotist also performed for film
critics at their special screening.
ho is being hypnotized
The piece de resistance, however, came
out on the day of the premiere. Dr. Zarro
set up his act in the Market street window
of the Coronet Convert-a-Bed store, where
he put to sleep, in hypnotic trance, a girl
dubbed Miss Trilby of 1955. This occurred
at 11 ajn. with crowds outside informed
via loudspeaker as to what was going on.
She "slept" there all day until 7:30.
drawing thousands of curious viewers during
the day. Then, she was rushed by ambulance
to the Rio, and wheeled onto the
stage, where the hypnotist awakened her.
He followed this up by hypnotizing several
volunteers from the capacity audience.
The dimensional display is used successfully by Tom Daley, monagcr of the Uni»er$ity Theatre, Toronto. They arc designed by Ooley ond built by a
local studio Often, the troditionol accessories are used and adapted to the porticulor needs of the theatre, olthough frequently entirely new illu»troli»c
ideas arc developed. The disploys arc spotted in the foyer, but ore shifted to a huge picture window which faces Bloor street—Toronto's Fifth ovenue
during the run of the picture. For the "Eost of Eden" display, a color scheme of light ond dork blues; siUer and white wot used. For "Mombo," it woi
red, yellow, block ond white, while for "The Man Who Loved Redheads," o combmotion of pink, turquoise, dork blue and white was used.
.jl BOXOFFICE Showmandiser :: October 1, 1955 — 309 — 45

A Display for Special Type Marquee
A special marquee construction at the
State in Manchester, N. H., a Jamestown
Amusement Co. house, permits use of the
center part above the canopy for unusual
giant displays. The "what's playing"
legend on this marquee appears on each
of two wings, one left, one right. Both
slant back to the wall of the building at
approximately 45-degree angles, permitting
easy view of the signs from either direction.
The center portion, however, is left open,
unobstructed by regular marquee frontage.
Here, above the canopy, manager F. D.
Scribner can make use of special signs and
WANTED ... TO BUY
other horizontal display pieces which most
other theatres have to bypass because of
state Rights
lack of space.
The open area, extending clear across
For Oklahoma
the outside of the theatre, is lit up at
night, further enhancing visibility of the
display in the neighborhood of the theatre.
FEATURE
Floodlights give it illumination from below.
MOTION PICTURE For the recent showing of "The Glass
Must Have Strong
Slipper," Scribner mounted a huge cutout
display of Leslie Caron and a slipper
Potential Boxoffice
one week in advance and during the run.
Sign was lit at night by floodlights.
UNITED THEATRE OWNERS
In the Magazines
OF OKLAHOMA, INC.
Columbia's "My Sister Eileen" gets top
p. O. Box 1342 Phone Forest S-7904
rating in
OKLAHOMA
a review in the October issue of
CITY, OKLA.
Compact. "Joyous," "outstanding" and
ED THORNE RED SLOCUM
"sprightly" are the adjectives used in describing
the film.
ore Hotel
TOA C
A photograph
Angeles^
of Anita Ekbcrg graces
Calif.
the cover oj the current Cue mth a
tioo-page story on her appearance in
Warner Bros.' "Blood Alley."
BLOWERS
ATOMIC JIT LAMPHOUSE BLOWERS
uti rn bolli Driit-ln ind Indoor A«a
Ttititrii.
ngle unilt (or inch lamp and doub a "T'
i (or
pipt Kitpi LaiTid Cool and CItan. . . . Cl<
CASY TO INSTALL. PRICED RIGHT
TICKET
lEIUIlT $<
IKE NEW ,
pfiUNiT
"The Girl in the Red Velvet Swing" is
given four pages of stills, background and
commentary in the October 4 Tempo. "Intelligent
script" and "absorbing drama"
are two of many compliments the author
bestows upon the 20th-Fox opus.
REGISTERS m coin changers
ONE YEAR
GUAIANTEE
WE BUY - SELL- TIADE
ALL MAKES-ALL MODELS
TICKET
1223-7 South Wobotk A<
REGISTER
IRANDT ^MODELS
LIGHTNING t
INDUSTRIES
Treasures in Lobbies
For Patrons of 'Villa'
"The Tieasure of Pancho Villa" was
given away, figuratively, to patrons when
it opened at four Texas theatres from
September 28 through October 1. A treasure
chest, containing envelopes with prizes,
was made available to ticket buyers in the
lobbies of the Majestic in San Antonio,
the Metropolitan in Houston, the Palace in
Dallas and the Worth in Fort Worth. The
prizes were promoted from merchants for
plugging merchandise at the theatres.
The film title also was used in an essay
contest sponsored by a leading newspaper
in each of the four Texas cities. Readers
were asked what they'd do if they found
the treasure purported to be around somewhere
in the area. The winner received a
free roundtrip to Mexico via American Airlines.
The newspapers were the Dallas
News, the Houston Post, Fort Worth Press
and San Antonio Express.
Local Woman Appearing
In Film Aids Promotion
When Manager Stan Goodman of the
Hollywood Theatre, Sioux Falls, S. D..
learned that a local housewife had a brief
part in "Ti-ial," he advised MGM's press
representative in the area, Norm Levinson,
that here was something worthy of publicity.
Levinson contacted the housewife, Betty
Hanson, and found that she had also appeared
in "The King's Thief," "The Bar
Sinister" and "Guys and Dolls." She also
was an extra in over 50 Hollywood productions
and plans to return to filmmaking
soon.
He invited her to the screening of "Trial,"
and afterwards had her pose with the Sioux
Falls mayor and chief of police as well as
with exhibitors from nearby towns. The
photos plus stories broke in papers in the
surrounding area. The Sioux Falls Argus-
Leader, for one, devoted a three-column
photo plus a nine-inch story to the writeup
on the local celebrity.
Parade in Bare Feet
Manager M. A. Elkins of the Colbert in
Sheffield, Ala., installed three lovely young
"Annie Oakleys" in the Tri-Cities Labor
Day parade to create interest for "Shot
gun." The female sharpshooters were thret
local belles armed with guns, holsters, cow
boy hats and Wild West attire. No shoes
though: the pretty outlaws, who paid of:
at the boxoffice, paraded in bare feet.
A Break on Marines
Di.scovering that there were four Marine
from Bellingham, Wash., appearing ii
"Battle Cry," city manager Leroy Kastne
of National Theatres sent an invitation t
Lheir parents to attend the opening at th
Mount Baker In that city. The local Marl
Reserves unit and recruiting station helpe
publicize the opening which got goo
breaks on radio and in newspapers. I
46
— 310- BOXOFFICE Showmandiaer :
: October 1, 19l!

Comerford Heirs Sue;
Charge Frank Walker
SCHAN'I\>N. PA ItKinuu. l> . Micluu'l U
Hiid WilUimi M Comi'iford. Miugnrel C.
O'Hiini. Joiiii Comerford Feeney and Holoii
Comerford Ekiiii. children of M. B. Comerford
who wa-s a nephew of M. E. Comerford,
founder of an extensive theatrical chain, have
filed suit in Lackawanna County orphan.s
court accusing former postmaster general
Frank C. Walker of mismanaging and "maniplating
the assets" of the M, E. Comerford
estate, of which he is executor.
Walker, who is also a nephew of M. E.
Comerford. also acts as co-trustee with J. J.
O'Leary. general manager of the Comerford
theatre enterprises, of the estate of M. B.
Comerford, who died in 1935.
First accounting of M. E. Comerford's
estate was filed by Walker last February, and
It fixed the value of the estate at $1,052,777
as of Dec. 31. 1954. A new accounting was
filed last month fixing the value as of June
30 at $3,475,422.
The complainants charged that this increase
arose from 'a wholly fictitious credit"
which Walker created by "employing the device
of altering and changing original book
entries." They further accuse Walker of
"manipulating the assets of the (M. E
Comerford
I
estate and comingling funds and
assets of the estate with funds and assets of
other individuals and Comerford companies
to the point where it has become virtually
impossible to ascertain the true nature, extent
and value of the assets."
The court was asked to surcharge Walker
for losses allegedly resulting from "waste,
mismanagement and maladministration."
Pennsylvania High Court
Hears Picketing Case
PITTSBURGH—Opening of the State
Supreme Court fall session here brought the
owners of the Skyline Drive-In in Lawrence
County seeking to halt picketing of the outdoor
theatre by lATSE Local 461 of New
Castle.
Arguing that there was no written contract,
the Skyline owners appealed to the
high court after Judge John C. Lamoree.
Lawrence County common pleas court, refused
to stop the lATSE from picketing when a
union projectionist was replaced by the
owner's son. Attorney Alvah M. Shumaker.
representing the union, argued that peaceful
picketing was allowed by the anti-injunction
act of 1937.
Attorney John A. Robb. representing the
outdoor theatre, insisted there was no contract
and that "even peaceful picketing could
be enjoined." He said: "The actions of the
union cannot be sustained on any public
policy. They will indeed leave no alternative
for the small businessman who hires no outside
help but to go out of busine.ss or accede
to the union demands. The freedom to compete
fairly, unfettered by outlandish demands
of aggressive unions, must be protected, or
small businesses without outside employes
must cease to exist as a part of our economic
way of life."
Robb also represents Ranalli's Drive-In
near Bakerstown in a similar ca.se involving
lATSE Local 171. this case to be argued
before the Supreme Court in Philadelphia
In November.
.\T HFXL .AND BA( K' ori;.MNG— rrenii.re of Auciie .Murpliy.s war adventurr
at the Capitol, .New York, turned out to be one of the events of the new film .sea.soii.
Shown here, left to right: Milton R. Itac-hmil. president of Universal; .MaJ. (ien.
Willim H. Coburn. depuay romnuinding general. I'irst .Vrmv; .Mun>hy and Charles
J. Feldman. vire-president and general sales manager of lnivers;il.
The U. S. .Army helped to promote the opening with special military displays and
the First Army Band played in front of the Capitol. The major part of the evening
activities was taped and broadcast over the "Luneheon at Sardi's" radio show over
WOK. Irving Berlin. Kdward K. .Murrow and Gloria Vandcrbilt. as well as others,
were invited to the evening performance.
Dietz Discusses Promotion
For 'Guys' in Washington
NEW YORK—Howard Dietz. MGM vicepresident
and dii'ector of advertising, publicity
and exploitation, discussed plans for
the Washington. D. C. opening of Samuel
Goldwyn's "Guys and Dolls" at Keith's Theatre.
November 16, with representatives of
RKO Theatres. Goldwyn and MGM, at his
office.
Attending from RKO Theatres were Jay
Golden, division manager for upper New
York State. New England and Washington;
Jerry Baker, manager for Keith's Harry
Mandel, RKO Theatres advertising and publicity
head, and his assistants. Blanche Livingston
and Ed Kestenbaum. Dave Golding.
Goldwyn advertising and publicity head, sat
in with Dietz' staff, including: Dan S. Terrell.
Emery Austin. Arthur Canton, all from the
home office, and Judson Moses, southern division
field press representative from Atlanta,
and Tom Baldridge. Washington and
Charlotte press representative.
Exhibitor Gives COMPO
1st Signed Award Pledge
NEW YORK—Maury Miller of the Harry K.
Hecht Theatres. New Jersey. Wednesday (28
became the first exhibitor to file a signed
pledge for the Audience Awards election with
the Council of Motion Picture Organizations
here. The participating theatres in the circuit
are the Central in Passaic and the Plaza in
Paterson.
Elmer C. Rhoden. national Awards chairman,
has mailed pledge forms to all circuit
executives and 17.000 theatres.
Now It's 'Guys' and 'Dolls'
PFTTSBURGH^ Re.-tro..ni.s .it the MGM
exchange, formerly "Men" and "Women",
now are marked "Guys" and "Dolls."
11 Counterfeit Tickets
Turn Up in Pittsburgh
PITTSBURGH— OiUy 11 counterfeit fight
tickets turned up at Loew's Penn Theatre
here Wednesday (21) night for the Marclano-
Moore fightcast, although the theatre had
prepared for possible trouble with what the
Post-Gazette called "a police guard capable
of protecting the gold supply at Fort Knox."
More than 14,000 persons saw the fightcast
in the five local theatres which carried
the telecast, but only at Loew's Penn were the
phony ducats involved.
In addition to the police, the city treasury
and the Internal Revenue Service posted a
representative at each entrance because of
their interest in the tax on the counterfeit
tickets. The theatre called in experienced
ticket takers with a knack for spotting a
phony ticket from the real thing. At the
side of each ticket taker a legitimate ticket
was thumbtacked to a board. Only 11 tickets
were detected as of doubtful origin.
Although rejected at the door, all the owners
of the phony tickets took the situation In
good spirits. E^ach was asked to describe to
police where he bought the phony ticket,
under what circumstances and to describe
the seller.
Shortly after the start of the fight, extra
police stationed at the Penn were called to
the Harris to quell noisy customers demanding
refunds. The TV picture had blurred
through the beginning of the fight and
customers were protesting. A number of refunds
were made, the police quieted down Uie
disturbance and the picture cleared up within
a few minutes.
Airer Nears Completion
POTTSVILLE. PA.—Bernard Friedman's
new 750-car drlve-ln seven miles from here
is nearing completion. The ozoner has a 46x
108-foot
jIBOXOFTICE October 1. 1955 47
screen.

. .
riirt
To Hell and Back' in Big First Week
On Broadway Series Boost Others
NEW YORK—"To Hell and Back" at the
Capitol did the best first week's business of
the three important Cinemascope features
that opened on Broadway during the week.
The Left Hand of God" did good, if not
sensational, business in its first week at the
Roxy and "My Sister Eileen" was just fair
in its opening week at the Victoria, despite
favorable reviews. "Kiss of Fire" also was
strong in its single week at the RKO Palace,
where the many out-of-towners always flock
to see the film-vaudeville program.
The only other screen-stage bill in New
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further minimizing the already low
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or—
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SEAT CORPORATION
Union City, Indiana
York, "It's Always Pair Weather" at the
Radio City Music Hall, also attracted the
visitors in New York for the World Series
and had a smash second week at the world's
largest theatre. "To Catch a Thief," in its
eighth week at the Paramount, and "Ulysses,"
in its sixth week at the Globe, both held up
exceptionally well and both continued for
another stanza. "The PhenLx City Story" also
did well in its fourth week at Loew's State.
"Summertime" closed a long and profitable
14-week run at the Astor and "You're Never
Too Young" did well enough in its fifth week
at the Criterion, where it will stay just one
more round.
"Svengali" opened to strong business at
the Trans-Lux 52nd Street and joined the
other art house pictures in the smash category,
including "Tlie African Lion," which
had a big second week after an opening round
which set a new house record at the Normandie;
"The Sheep Has Five Legs," in its
seventh strong week at the Fine Arts: "I Am
a Camera," still big in its seventh week at
the Little Carnegie, and those two veterans,
Gate of Hell," in its 41st week at the Guild
Theatre, and "Marty," in its 24th week at
the Sutton—all of these set to continue indefinitely.
"Othello," however, was mUd in its
second week at the Paris and was succeeded
by a French film, "One Step to Eternity,"
111
Ṫhe McConnell Story" opened at the Astor
September 29 and "Night of the Hunter"
started the same day at the Mayfair.
. 1
(Average Is 100)
Astor Summertime (UA), Mfh wk 110
05
Baronet The Red Shoes (UA), revivol, 3rd wk .
Capitol To Hell ond Bock {U-l) 190
Criterion— You're Never Too Young 5fh wk 1 1
(Para),
Fine Arts The Sheep Has Five Legs (United),
7th wk 150
55th St Ballet de France (Hotfberg) 100
Globe Ulysses (Para), 6th wk 115
Guild Gate of Hell (Harrison, 4Ist wk 110
Little Carnegie— I Am a Camera (DCA), 7fh wk 120
Loews State The Phenix City Story (AA), 4th wk 120
Mayfair The Kentuckion UA), 4th
105
Normandie The African Lion
Visfo),
2nd wk
200
Palace Kiss of Fire (U-l), plus vaudeville 125
Paramount—To Catch o Thief (Para), 8th wk. . 120
Pons-Othello (UA), 2nd wk
105
rivote Wor of Mo|or Benson (U-l),
3th
.100
Radio City Music Hall It's Always Fair Weothe
(MGM), plus stage show, 2nd wk 150
Rivoli—Reopens Oct. 13 with Oklahoma!(Todd A-0)
Roxy— The Left Hand of God (20th-Fox) 150
Sulton
Trans-Lux
Marty (UA), 24th wk
52nd— Svengali iMGM)
130
150
Victoria My Sister Eileen (Col) 125
Warner—Cineramo Holiday (SW), 33rd wk of
two-a-day 125
World Foreign revivals
'Fair Weather' Rates 310
First Week in Philly
PHILADELPHIA -Tile newcomers opened
with a bang in first run situations as some
of the holdovers failed to hold their own.
"It's Always Pair Weather" was a strong 310
in its first week at the Arcadia. There were
several holdovers which continued strong.
Among these was "To Catch a Thief" which
was a big 175 at the Tians-Lux.
Arcadia— It's Alwoys Fair Weather (MGM)
Boyd—This is Cineroma (Cinerama), 31st
310
90
wk. . .
Fox Love Is a Many-Splcndorod "Thing
(20th-Fox), 6lh wk 65
Goldman—The Kentuckion (UAI 140
Mostbaum-To Hell and Back (U-l), 4th wk 60
Midtown—The Private War of Mojor Benson (U-l). 80
Randolph— Footsteps in the Fog (Col), 2nd wk. . . 55
Stanley—Biood Alloy (WB) 100
Stonton— Night Freight (AA); Betrayed Women
(AA)
no
studio—Morty (UA), 1 5th wk 120
Trans-Lux To Catch a Thief (Poro), 8th wk 175
Viking Desert Sands (UA) 90
Trans-Lux-World Lody and the Tramp (BV),
)3th wk 133
'Hell and Back' and Fight
Score 250 in Baltimore
BALTIMORE—The Marciano-Moore fight
films bolstered business at two local houses
to the point where one of them broke all
existing boxoffice records. The fight pictures,
in that particular instance, were teamed with
"To Hell and Back." The same Marciano-
Moore feature added to the attendance of
To Catch a Thief." Elsewhere among the
first runs, business was better than average.
. .
Century Female on the Beach (U-l) 95
Film Centre Summertime (UA), 3rd wk 100
Hippodrome To Catch a Thief (Para), 2nd wk.,
plus Marciano-Moore tight (UA) 150
Keiths Ulysses ,Pafa) 100
95
Little The Night of the Hunter (UA), 3rd wk.
New—Seven Cities of Gold (20th-Fox)
Mayfoir The Noked Street (UA)....- 100
Playhouse—We're No Angels (Para), 4th wk 105
Stanley—The McConnell Story (WB) 95
Town—To Hell and Bock (U-l), plus Morciono-
Moore tight (UA) 250
The Cinema The Red Shoes (UA), reissue 85
"Blood Alley' at 140
Is High in Buffalo
BUFFALO—Business was faii-ly good all
along first run row, with 'Blood Alley" at
the Paramount tacking up a 140 and "Night
of the Hunter" hitting 120 in Shea's Buffalo.
"Love Is a Many-Splendored Thing" had a
115 third week at the Center, aided by two
sneak previews.
Buffalo Night of the Hunter (UA) 120
Center Love Is a Many-Splendored Thing
(20th-Fox), 3rd wk 115
Century The Warriors (AA), Finger Man (AA..100
Cinema Court Martial (Kingsley) 110
Lafayette One Desire (U-l); Francis in the Navy
(U-l) 115
jnt— Blood Alley (WB) 1 40
'Pete Kelly Blues' Leads
Pittsburgh First Runs
PITTSBURGH—Downtown theatres exploited
three new entries and offered one
holdover. Best grosser was "Pete Kelly's
Blues."
Fulton Love Is o Many-Splendored Thing
(20th-Fox), 3rd wk 50
Horns The Left Hond of God (20th-Fox) 100
Penn It's Always Fair Weother ,MGM) 90
Stanley— Pete Kelly's Blues iWB) 120
Darmstaedter to Handle
Oxberry Camera Line
NEW YORK— Ei-ic Daj-mstaedter has been
appointed by Animation Equipment Corp.,
New Rochelle. N. Y., to handle the complete
line of Oxberry camera installations in all
foreign markets except Franch and England.
He is vice-president and general manager of
Reeves Equipment Corp., New York.
Dai'mstaedter left for a semiannual business
trip to Havana, Caracas, Maj-acaibo,
Baranquilla, Bogota. Mcdellin, Panama City
and Mexico City, where he will contact film
companies and TV stations.
Caras Joins Columbia
NEW YORK -Hosier Carxs. wlio has promoted
films, stage television and radio shows
for the past 12 years, has joined the Columbia
Pictures home office exploitation department.
He was last connected with Michael Myerberg
and Jed Harris on promotion of 'Hansel and
Gretel."
HELP YOURSELF BY HELPING THE
AUDIENCE AWARDS.
48
BOXOFFICE :: October 1, 195

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iBOXOFFICE
:
1. 1955 49

. . Ronald
. . J.
. . Susan
. . Ruth
. . Joseph
. . Skippy
. . Fred
. . Ted
BROADWAY
Dalph Bellamy, who has completed his first
film in ten years. "The Court-Martial of
Billy Mitchell," for Warner Bros., is back in
New York for a TV show . . . Claire Bloom.
British film star, is here for rehearsals for
Jose Ferrer's TV production of "Cyrano de
Bergerac," on NBC October 17 . . . John
Forsythe flew to Paris to play in Norman
Krasna'.s "The Ambassador's Daughter,"
which UA will release. Myrna Loy, who will
return to the screen in the same picture, also
left for Paris . . . George Murphy. MGM
studio public relations head who appeared in
the first MGM TV show September 14, arrived
from the coast . . . Natalie Wood, featured
in Warner Bros.' "Rebel Without a
Cause," IS in New York for personal appearances
to plug the film.
Rosalind Russell and her producer-husband.
Frederick Brisson, and Jack Wrather,
TV producer, and his actrass-wife, Bonita
Granville, and George Abbott, theatrical producer,
sailed for Europe . Bellport.
RKO general European manager, sailed for
Paris after three weeks of home office conferences.
Edward Arnold was on the same
boat . Squire. British film actor,
arrived from London, bringing with him the
two children of Stewart Granger, now an
MGM star in Hollywood . Sanford,
chief Todd-AO camera engineer, has returned
from England and France, where he
gave technical advice on Todd's new production,
"Around the World in 80 Days,"
now being filmed.
Betty E. Box, British film producer, flew
back to England . Stephen. British
film actress, came in from England as did
Diana Cilento, who will play in the new play,
"Tiger at the Gates," starring Michael Redgrave
. C. Latta, managing director of
As-sociated British and David E. Rose, British
producer, arrived from London . . . Machiko
Kyo. star of "Gate of Hell." and Masaichi
Nagata. president of the Daiei company of
Tokyo, planed to Hollywood after five days
in New York meeting the American press.
Walter Vincent, veteran exhibitor and
president of the Actors Fund of America, and
Mrs. Vincent recently celebrated their golden
wedding anniversary . Lipinski, secretary
to L. J. Patton, Altec eastern division
manager, left on a vacation trip which will
embrace a tour of the leading European
cities. Patton has returned to his Newark
headquarters after a trip to the west coast
cities . . . William D. Kelly, who retired from
MGM after 37 years with the company, left
with his wife to live in Florida . . . Mrs.
-,r»»v,.w.vi:-,:„.,m..T.>,...„;..:-v.,
50
Leonard Kahn, the former Minna Jackter,
daughter of Rube Jackter, Columbia assistant
general sales head, gave birth to a sevenpound
daughter, named Penny, at Mt. Sinai
Ho.spital September 19.
Walt Disney arrived from the coast . . .
Marion Jordan, general sales manager for
Universal International in Europe, arrived
from Paris . . . Judson Moses, MGM southern
division field press representative, left for his
Atlanta headquarters . Richmond.
Tyrone Power's associate in Copa Productions,
is in New York to discuss the release of
"Count Three and Pray" with Columbia executives
. Kohlmar. producer of the
forthcoming "The Solid Gold Cadillac" for
Columbia, and Richard Quine. who will direct
the Judy Holliday picture, are in New York
to select locations,
Robert Mitchum. who filmed "Foreign In-
. . Louis
trigue" in Europe for United Artists release,
returned with his wife and left for the coast
by plane . . . Claire Trevor, who has been
filming "The Mountain" for Paramount in
Europe, flew in from Geneva . . . P. F. Thomas,
Altec Service Corp. treasurer, went to Chicago
for a series of meetings with F. C.
Dickey, central division manager .
Lober, general manager of United Artists
foreign department, returned from the Latin-
American convention held in Miami . . . Edward
E. Sullivan, 20th-Fox publicity manager,
was in Hollywood for studio conferences
with Harry Brand, publicity head, on
campaign plans for new releases.
John Evans of Australia
To Be Dinner Host Here
NEW YORK—John Evans, director and
chairman of the executive committee of
Greater Union Theatres, Pty. Ltd., Australia,
arrived in New York September 30. He was
accompanied by Mrs. Evans. Tliey are stopping
at the Essex House.
I?vans and Capt. Harold Aulen, American
representative for GUT theatres, will be hosts
at a "Tliank You" dinner for foreign managers
and others who do business in Australia.
The dinner will be at the Lotos Club,
,5 East 66th St., Friday. October 7. If Eric
Johnston, MPA president, returns from
Europe by that time, he will be present. If
not, Ralph Hetzel jr. will represent him.
Al Floersheimer Sr. Dies
NEW YORK— Al Floersheimer jr., head of
the concessions department of Walter Reade
Theatres, flew to Honolulu September 23 to
attend the funeral of his father, who died
after a heart attack. The elder Floersheimer.
his wife and two sisters had moved to Honolulu
four months before for the sake of his
health, and the son had planned a vacation
trip there .soon.
Rowe Advances Leonard
NEW YOHK -Raymond H Leonard has
been named vice-president in charge of
manufacturing by Robert Z. Greene, president
of Rowe Manufacturing Co., Inc.,
makers of automatic vending machines.
Leonard will be responsible for production,
research, engineering and personnel at the
Whippany. N. J., and Stamford, Conn., plants.
Machiko Kyo, Jap Star,
On a Visit to U. S.
NEW YORK—Machiko Kyo, Japan's leading
film actress and star of "Gate of Hell,"
"Ugetsu" and "Rashomon," all of which won
international film prizes and long runs in
U. S. art houses, planed in from London
September 19.
Miss Kyo was guest of honor at a private
screening September 21 of her latest film,
"Yang Kwei Fei," produced by Daiei Motion
Picture Co. of Tokyo, which also produced
the other Japanese films in which she
starred. The showing was followed by a cocktail
reception for the press in the Sculpture
Garden of the Museum of Modern Art, which
was attended by Joshua Logan, Nedda Harrigan,
Dorothy Masters, Regina Wallace and
magazine and press representatives. "Yang
Kewi Fei" was shown at the Venice Film
Festival, which Miss Kyo attended early in
September. Matsutaro Kawaguchi, managing
director of Daiei in Japan, accompanied Miss
Kyo.
Miss Kyo was also guest of honor at a reception
September 22, sponsored by the Japan
Society and the East Asian Institute of Columbia
University.
Edward Harrison is distributing "Gate of
Hell," now in its 42nd week at the Guild
Theatre, New York City, and "Ugetsu" in
the U. S.
Stars. Air Force Attend
'McConneir NY Opening
NEW YORK—Tab Hunter, Natalie Wood,
Perry Lopez and Nick Adams, all of them
featured in forthcoming Warner Bros, pictures,
joined Air Force, Navy and Marine
officers and their wives at the invitation
opening of "The McConnell Story," the
Cinemascope salute to America's first triple
jet ace, at the Paramount Theatre Wednesday
(281.
Ruth Nichols, first winner of the Harmon
trophy; Marjorie M. Gray, a member of the
Women Air Service, and top female aviators
\
from all over the U. S. were also present, as
were Mrs. Eddie Rickenbacker and Mrs. Jimmy
Etoolittle. who presented a citation honoring
the wives of Air Force pilots to officers
of the Air Force Wives Ass'n on the .stage of
the Paramount. The First Air Force marching
band from Mitchell Field paraded down
Broadway to the Paramount and played in
front of the theatre until 9 p. m. Capt. Pete
Fernandez, jet air force ace and close friend
of McConnell. who acted as technical advi.ser
on the picture, flew from California to attend.
Plaza Is First Art Spot
To Install CinemaScope
NEW YORK—The Plaza Tlieatre will b
the first New York art theatre to instal
CmemaScope, in preparation for the showin;
of the 20th Century-Fox release, "The Dee
Blue Sea." produced in England by Sid Alex
ander Korda with Vivien Leigh and Kennet
More starred.
The Plaza entered one of the largest bic
ever received from an art house to play th
Korda picture. 20th-Fox reported. The Plaz.
which has a British picture. "Will Ar
Gentleman?" current, recently concluded a
eight-week run for "The Private War
'
Major Benson," Universal-International fill
BOXOFFICE ;: October 1, 19'

'
.'h
. . . Manager
. .
Widescreen Hogs Stage;
N. Granz Cancels Show
BUFFAI.ci N.Mii in Grnnz of Beverly
HIUs. lnt«'n.,ui"ii.ill> famous Jazz Impresario,
canceled his pcjieciuled performance of "Jazz
at the Phllhajmonio," half an hour before
curtain time Tliursday evening (22> because,
he said, the Granada Theatre stage was too
small Tlie Granada is a Schine community
theatre here Granz claimed a local disk
jockey arransod the date in the Granada for
Uie show and said "I don't have any criticism
of the Granada manaRement: the disk
jockey should have checked more closely.
"We got in lat« just before show time and
found it was Impossible. Tlie band boy had
tried to put some of the instruments on the
stage, but with the theatre's big. new screen.
It wa5 just impassible."
The cast of the canceled concert included
Ella Fitzgerald. Flip Philips. Illinois Jacquet,
Dizzy Gille.spie. Roy Eldridge. Oscar Peterson
and his trio. Buddy Rich. Gene Krupa and
Ray Brown Granz refunded some S3.000 in
ticket receipt-s as well as money received for
programs and said he felt especially sorry for
out-of-town patrons who had come from as
far as Rochester and Jame.stown.
It is reported that a representative for the
.show tried to lease one of the big downtown
theatres for the show, but was unable to find
one; and it seems that Kleinhans Music Hall
has banned the show because of the possibility
of damage to the hall. "We'd welcome
Mr. Granz if his audiences would behave,"
said Mrs. Winifred E. Corey, director of the
Kleinhans Music Hall.
Tent 7 Drive in High Gear,
Marvin Jacobs Reports
BUFFALO—Marvin Jacobs, first assistant
chief barker and chairman of the heart committee
of Variety Tent 7. has a herculean
Job on his hands. He is directing the club's
drive for funds for the Children's Hospital
Cerebral Palsy Clinic, which has been going
jon most of the year and comes to a climax
with collections in the theatres in and around
Buffalo during Thanksgiving week.
Jacobs reports there already is $11,000 in
the fund, but S19.000 more is needed by the
end of the year. Mary M. Ryan, office manager
at MGM, is chairman of the Women's
League committee for the theatre collection:
and Audrey Wagner of the Allied Artists
branch is in charge of the collectors, all of
whom are members of Variety's Women's
League and all of whom volunteer their
services.
Helen Huber. cashier at the Paramount exchange
and a member of Paramount's 25-Year
Club, has been in charge of collections at
all the big shopping plazas.
During the season about to close for the
drive-ins. the outdoorers raised S5,000 for the
fund in western New York. Last year the
1 indoor theatres raised S8. 163.52. and Jacobs
i' hopeful this will be doubled in 1955.
H. J. Yates Honors Goetz
NEW YORK—Jack Goetz was guest of
honor Tuesday i27i at a cocktail reception
T- the Essex House given by Herbert J. Yates.
Republic president. Goetz has been associated
Con.solldated Film Industries since its
•eption in 1924. He will leave October 7
' California to join Consolidated on the
ast. He and Mrs. Goetz will reside peranently
at Beverly Hills.
BUFFALO
T fster rnllock, manngcr of Loew's Theatre
in Rochester, is doing a great Job In
aiding the firefighters in Kodak Town to
put on their annual
Rochester firemen's
benefit stage show to
be held In the Eastman
Theatre October
7-9. Proceeds of the
show are iLsed to
maintain the firemen's
death benefit fund
from which insurance
i> paid to families of
deceased firefighters.
Lester has helped to
promote and stage the
Lester Pollock show for the fiiemen
for many years.
.
.\bout 400 persons have been invited to the
fifth annual dinner and show sponsored by
the Newspaper Guild of Rochester in the
Sheraton Hotel in Kodak Town on October
18. Actors and stagehands will be guild
members from the news staffs of the
Democrat & Chronicle and the Times-Union.
A three-act comedy, entitled "Ivan, It's
Terrible." will be presented. George and
Harriet Warren, co-directors of the Community
Players, will direct the play
Ed Sullivan, columnist and TV star, has
lost a suit to prevent Ed Sullivan of Buffalo,
seller of radio and TV sets, from using that
name on his shop. "There were Ed Sullivans
without number long before plaintiff was
born." ruled Supreme Court Justice Walter
A. Lynch of New York in turning down the
entertainer's request for a temporary injunction.
A man, the judge added, has a right
to use his own name in business and no one
can obtain a trademark monopoly on a name
"whose bearers are legion."
Ray Wander jr.. a transplanted Buffalonian,
is writing the entire 44 shows of the
MGM Parade, an ABC television chain event.
"Tlie Clue." a detective series which WBEN-
1948. launched Wander
TV pioneered back in
on his writing career. He just has finished
adapting "Waterloo Bridge" for motion pictures
under the altered title of "Gaby." Ray's
TV writing credits include "Big Town." "My
Friend Irma" and "The Millionaire."
Phil Isaacs, who back in 1946 was head
booker and office manager at the Buffalo
Paramount exchange, has been named manager
of Paramount's new Rocky Mountain
sales division with headquarters in Denver
Charlie McKernan gathered in
some extra shekels at the Seneca. South
Buffalo UPT community house, when he put
on two matinees last Saturday. His attraction
was Disney's "Lady and the Tramp."
McKernan started one matinee at 12:45 and
the other at 4:40. The program ran continuously
from 12:45 p.m.
Dewey Michaels booked the Marciano-Moore
fight films into his Palace theatre In Buffalo
two days after the fight and Jammed 'em in
at this downtown hou.se which has a
burlesque policy ... All went well at the
telecast of the championship bout on the
Century's screen. Manager Robert T. Murphy
had no trouble with anyone trying to present
fake tickets. Anyone who held one of the
alleged phony ducats probably remained
away on reading that police would be
stationed at entrances to the theatre to
confiscate any fake tickets offered It wii:. .i
.sell-out .scveriil days before the fight. Murphy
snld.
Harry Hollander, brother of Bill Hollander.
B

. . John
. . Auto
. .
. . . Alexander
. . Seymour
. . There
ALBANY
pilm men viewing the Marciano-Moore fightcast
at the Grand included Norman Jackter,
Columbia manager; Norman Weitman,
U-I manager: Jim Biondo. U-I exploiteer in
town to focus public attention on "To Hell
and Back," opening at the Strand October
5: Burt Toppal, United Artists salesman: Pat
Patterson. Leland manager, who had a day
off; Gene Ganott, assistant manager of the
nearby Palace; George H. Schenck, Tri-State
Automatic Candy Corp. manager; Jack
Hamilton, Berlo Vending Co. chief; Irwin Ullman,
area Fabian drive-in supervisor: Frank
Lynch, Paramount office manager-head
booker, and Al Kellert, head of a local advertising
agency servicing some theatre accounts.
.
George Econome, brother of Irene Econome,
is night assistant to Paul Wallen at the
Grand. The ruggedly handsome Econome
works as a carpenter in the da}i,ime
Paul Leppard, manager of Schine's Rialto,
Amsterdam, conducted a fine exploitation
campaign for the premiere of "To Hell and
Back." This is the word which Jim Biondo,
U-I field representative, brought back from
the premiere of the Audie Murphy picture
in the Rug City. Through the cooperation
of the Army, a tank and other equipment
were displayed. Miss Amvet, an Amsterdam
girl chosen in a national contest, appeared
on the stage with representatives of four
veterans organizations. A short parade also
was staged.
Fabian's Palace used small insertions on
the television pages of Albany dailies to advertise
Hal March's role in "It's Always Fair
Weather." The copy, one-column wide by
3 '-J inches deep, had a cut of March with
the caption, "He's a Riot in His First Important
Movie Role." Below the picture,
March was identified as "Master of Ceremonies
of the Sensational $64,000 Question
TV program" . Festa manages the
Orvis in Massena for hLs brother-in-law,
Joe Agresta. Rocky Carbone directs the
Rialto, Massena, for Agresta. Both men hold
daytime jobs, too.
United Artists has 21 prints working in
the Albany exchange district and 30 in
the Buffalo territory of the Marciano-Moore
heavyweight championship fight . . .
"Female
on the Beach" proved a potent draw with
women at the Strand . Vision Theatre
Corp. maintains an office at 545 Broadway,
where Paramount Film Distributing Corp.
and Perlmutter Theatres also have quarters.
Alan I.selin operates the Auto-Vlsion at East
Greenbush.
Representatives of Fabian and of Stanley
Warner Theatres conferred in the Palace
Theatre building Wednesday with officials of
the stage employes union on a new contract.
The employes have been working without a
formal agreement.
Mary Miles Daugrhters, who as Miss Texas
finished a runnerup In this year's Miss Universe
contest, filled a busy schedule of press,
radio, and television and Army recruiting
dates in the Albany area Monday on behalf of
"To Hell and Back." The 19-year-old beauty,
whom Audie Murphy, a fellow Texan, met at
the U-I studies during the production of the
picture, and whom Gov. Allen Shivers appointed
queen of Texas premiere engagements,
was piloted In this city, Schenectady
and Troy by Jim Biondo, U-I exploiteer.
52
ROSALIND IN ALBANY — Rosalind
Russell, star of "The Girl Rush." was in
Albany a day recently on a promotion
tour. She attended a reception in the
Sheraton-Ten Eyck and appeared on the
stage at Fabian's Palace on opening
night. She is pictured here with Dan
Houlihan, Paramount manager at Albany,
and Fred Brisson, her husband and producer
of the film.
Gerry Schwartz Manages
New L500-Car Drive-In
SPRING VALLEY. N. Y.—The new 1,500-
car Rockland Drive-In here is managed by
Gerry Schwartz, who for some years had
been associated with Harry Lamont in the
operation of automobilers. A Seabee during
World War n, Schwartz is experienced in
construction as well as in management. The
Rockland ozoner, which has a beautiful
cafeteria-type concession stand, is owned by
J. E. Appleman, who also conducts the
Somerville Drive-In at Somerville, N. J. The
Rockland is being serviced by Berlo Vending
Co.. Albany.
Refurbishing by Proctor
Is Nearly Completed
TROY, N. Y.—Tri-State Automatic Candy
Corp. will install modernistic concession
stands at Proctor's Fabian, and in the Troy,
Stanley Warner, here according to Manager
George H. Schenck. The one for Proctor's
will be larger than the present stand. When
the job is fini.shed, the refurbishing and
modernizing of the 2,350-seater—begun last
spring—will be complete. Fabian construction
engineer Fred Haas directed the job: House
Chief Dick Murphy cooperated. Sid Sommers
manages the Troy.
Shapiro Is Executive V-P
For Cinema Lodge Work
NEW YORK—To insure
the smooth functioning
of the New York Cinema lodge of
B'nai B'rith during the frequent absences of
Max E. Youngstein. president, a new jxist of
executive vice-president has been created, and
Robert K. Shapiro, managing director of
the Paramount Theatre, has been named to
fill it.
Shapiro is chairman of the fund-raising
project of Cinema lodge on behalf of the
B'nal B'rith agencies, the sale of 500 contribution
share certificates at $25 each.
VOTE NOW IN AUDIENCE AWARDS.
NEWARK
A 12-week run of "Doctor in the House" set
a record at the Bellevue Theatre In Montclair.
For the last two years, this theatre
has shown a steady run of foreign films and
special American pictures like Disney's True
Life Adventure series . . . Richard Bracken,
assistant at the Bellevue for five years, has
been promoted to manager . is a
new manager at the Center in Bloomfield
Frederick B. Dressel. He was with the Warner
circuit for 12 years before coming to this
area in January.
At the Elmbassy in East Orange, Manager
Adolph Finkelstein and Casper Gabriele, assistant,
arranged a "Going Back to School
Party." "We're always promoting here." said
Finkelstein, and he mentioned a turkey giveaway
show already planned for Thanksgiving,
the Christmas show sponsored by local merchants,
and the Halloween show for kiddies
Davidson, projectionist at the
Embassy and president of Local 244 is going
on a Florida vacation with his wife in November.
. . . William
Robert Phillips, manager of the Hollywood
in East Orange, enjoyed a siunmer vacation at
Miami. He has a new assistant, David Lawrie.
Harold Flannery has been at the Newsreel
in Newark for the last eight months as
assistant manager. He formerly was with the
Skouras chain . Weiss is the newmanager
at the Capitol here
Beattie, manager of the Capitol in Belleville,
arranged a Saturday Pencil Box matinee,
a special kiddy show of cartoons lasting about
31= hours. A local radio and TV store sponsored
this show and everyone admitted got
a free pencil box.
Gabriel Zvenia is the new assistant manager
at Loew's State in Newark. He came
here from Loew's 72nd Street, New York.
Dorothy Gorski. cashier for about four or
five years, is now being broken in as a student
assistant to Murray Sharf, manager.
Redstone Airer Circuit
Installs Kiddy Rides
BUFFALO—Redstone Drive-In Theatres,
operating len drive-ins between Virginia and
Massachusetts, is going in for kiddy rides in a
big way. As a starter, two Allan Herschell
rides have been bought and more will bei
purchased next season, according to Edward:
Redstone, vice-president.
The two rides are for Redstone's 2,500-carj
drive-in at the intersection of U. S. 1 and the|
New Jersey Turnpike, said to be the largeslj
drive-in in the country. The rides are
tank and a sky fighter.
"Free rides will be given to children befon
the show and during the intermission," Red-|
stone explained. "We are certain our play^
grounds not only keep the children happ;
while they are at the drive-in but a
motivate the parent-s to choose our drive-ii
in the fir.sl place."
Emanuel Gets 'Wiretapper'
NEW YORK—Dave Emanuel of Phoeni
Films hiis at-quired distribution rights L
"Wiretappers." life story of Jim Vaus. fdj
metropolitan New York. Buffalo, AlbanJ
Philadelphia. Pittsburgh. Cleveland and Ciij
'
cmnati.
BOXOFFICE :; October 1, 19 'j

. . Elizabeth
. . Mrs.
. . Mr.
. . Sympathy
. .
. .
. .
. . . Pat
. . Dorothy
. . Warner
. . Many
. . Paramount's
. . Metro's
. . Belated
. . Shep
. .
. .
. . . Michael
WASHINGTON
PHILADELPHIA
TViTr. .111(1 >lr>. ll.irlt'> Davidson have returned
(roiii New Hiivcn. Conn., after driving
their son Duane to Yale University, where
he IS enrolled ivs a freshman In tlie Yale
rauKlc school. Duane is an accomplished
nuis:cian and compaser and plays French
horn in the imiver.-ilty band . is
extended to Mr. and Mr.--. Harry Robertson.
Strand and Visullte Theatres. Covinsion.
Va . In the death of their daughter. Miss
Mildred Robertson. 49. who died suddenly
on Monday . and Mrs. Eddie
Fisher, with Debbie sporting a seven carat
emerald cut diamond in addition to her
wedding ring, were in Washington Wednesday
i28> when Eddie came in town to make
arrangements for a singing engagement .
.^ri Jacobson is in Sibley Hospital . . . Mrs.
Frank Boucher, who underwent surgery last
week for a broken hip. will have to go
through surgery again sometime this week in
order to complete the first operation. Mrs.
Boucher is in Georgetown Hospital.
. . .
.
Marty Kutner. Columbia Pictures salesman,
who was promoted this week to branch manager
of the Columbia exchange in Jacksonville.
Fla.. was presented with a beautiful
desk set by the local branch personnel
Ruth Wehrman is resigning to become Mrs.
Raymond Ching. Wedding will take place on
October 17 Martin is vacationing
.. . Exploiteer Sid Zins is in Doctor's Hospital,
where he underwent an operation on
Wednesday for a spur on his heel.
Mr. and Mrs. John Marsh, one of the young
couples starred in Louis De Rochemont's
"Cinema Holiday." made a personal appearance
at the Warner Theatre on Tuesday
evening i27' in conjunction with the trade
and press showing of this latest release.
Judging from remarks heard from the folks
present w;th showbusiness know-how, "Cinerama
Holiday" tops the first release, "This
Is Cinerama." Wednesday night was the premiere
with Variety Club, Tent No. 11, sharing
in the receipts for the benefit of Children's
Hospital.
Mrs. Eileen Oliver, 20th Century-Fox, has
been elected a delegate to represent the
Washington chapter of WOMPIES at the
national convention in New Orleans .
Birthday greetings to sales manager John
CLeary . . . Allied Artists' secretary Florence
Garden was out sick for several days this
week ... It is reported that Sam Bendheim
Jr., Neighborhood Theatres, is making satisfactory
progress after a recent heart attack.
.
RKO's Washin^on office is elated over the
promotion of auditor John DeWaal to the
position of branch operations head . . . Office
manager Joe Kushner is vacationing
Svlvia Hodgins is out nursing an infected
. . Frieda Herman injured her hand
.
-eriously that it was necessary to take
hes Sidney Lust is on a
literanean Cruise with her sister . .
.
erly Goodman, daughter of Mr. and Mrs.
I'KIZi: WI.NNKKS — ll.irr.\ l.ohin. vir,
center, district manaKcr and Krnest Wells,
right, manager of the Kennedy Theatre,
are lonKratulatcd by f;eorge .\. Crouch,
Stanley Warner zone manager at Washington,
D. ('., during the recent .Stanley
Warner Festival Drive. WclLs won the
S400 manager's prize, and Lohmeyer the
S250.00 district manager's prize for their
outstanding work on conce.s$ions during
the three-month period of the Drive.
Max Goodman, EUicol Theatre, EUicot City,
Md., has entered Columbia University, where
she is studying for a degree in medicine .
The WOMPIES held a board of directors
meeting on Tuesday evening. President
Lucille Traband also held a meeting of the
chairmen and vice-chairmen of her various
committees . PBX operator Corrinne
Berlin resigned and has been replaced
by Mrs. Mildred Sample . birthday
greetings to Connie Hurlock. who resigned
this week . Rose resigned and has
been replaced by Margie Mogel, who was
promoted from the booking department with
Pat Goode being upped fi-om assistant biller
to replace Miss Mogel.
Lucille Brown of District Theatres spent
her vacation visiting her mother at Colonial
Beach. Forty-six members of Miss Brown's
family gathered for the celebration of her
aunts 78th birthday this week . Allen
attended the World Series . . . George
Wheeler's son Bennett has entered the Langley
Hebrew School . Tom Baldridge
entertained about 50 members of the Metro
staff over the weekend at his home in Front
Royal. Va. happy returns to
Catherine Murphy who celebrated a birthday
on Thursday . . . Rudolph Berger's secretary,
Elizabeth Myers, is vacationing in Florida .
Hazel McCarthy has returned from a vacation
in Minneapolis, where she visited 20th
Century-Fox booker Anne Griffin . . . Esther
Blendman and hubby .spent the weekend in
New York.
Earl Westbrooke, Fabian Theatres Norfolk
city manager, made a flying trip to Reading,
Pa., this week . Lillian Lee
and Ann Bales celebrated birthdays this week
Atwood is the new biller . . . Guyetta
Beaver is resigning to take a government
position . . Lillian Lee is spending a week's
.
vacation in New York.
'KAikc Katz hu.s resigned ua sale.smiiii (or
Harold ScldenberK.
Allied ArtlatJS . . .
miuiuKhiR director of Fox Theatre, gave hi*
answer to u4i Inquiring reporter from one of
the dally newspapers a.s to what he would do
first If he were elected mayor. He said. "1
would immediately call for changett in our
traffic .setup. I'd ask the council to put
'•irough a bill, permitting the city to operate
iiproflt parking lots In central Phlladel-
...a. This would bring the shopper and Iheitrcgoer
buck into town again."
Pretrial conferencca have been held before
Judge Van Deu.sen between attorneys for the
defendant film companies and Harry Norman
Ball, attorney for the Roxy Amusement Co
Felt, acting head of the slaUcensors
board, reports that his daughter
Judith Ajin has become engaged to Ralph
Segal, son of Mr. and Mrs. Charles Segal of
Elkins Park, Pa. . . . The crowd at the telecast
of the Marclano- Moore fight at the
Stanley reveals the importance that similar
telecasts can have in this business. The bout
was a sellout.
Henry Friedman, exhibitor, had planned to
open his Roxy for the title fight telecast.
The theatre hud been shut for ten years, but
It was in good condition and it had been approved
by Fire Commissioner Frank Mc-
Namee. Telecast equipment had been ordered
from Nate Halpern (TNT) when Henry took
a double-take at the financing. He reasoned
that with S4.80 per ducat, he would wind up
with S8,000 for the 2,000-seat house. Of
this, $4,000 would go directly to the fight promoters
and $4,075 to fix the theatre. With
this type of arrangement, Friedman would be
$75 in the red. There was the further possibility
that the equipment might go on the
blink at fight time and Friedman would have
to pay refunds to patrons. Taking all this In
consideration. Friedman took a raincheck on
the idea.
By the way, we were wondering why none
of the Philadelphia area drive-ins installed
telecast equipment for the fight. It was done
. . .
. . Victor
in some other areas. Drive-ins could really
M.
jam the patrons in for a show!
Leonard Matt, Variety Club member, has been
appointed counsel to Guatemala
il. Blanc, prominent lawyer and past chief
barker of Variety Tent 13, has been elected
chairman of the board of Philadelphia chapter
of the Infantile Paralysis Foundation,
and Ralph W. Pries of Berlo Vending Co.,
also a past chief barker, has been elected
chairman of March of Dimes campaign with
Edward Emanuel, Howard Mlnsky and Ray
Thomas as co-chairmen.
John P. Horlacher, founder of Horlacher
Delivery Service, died at the age of 75. Prior
to his retirement, Horlocher sold the company
to James P. Clark, his partner. The firm Is
now the Highway Express Lines. Inc.
ipei
JoiVtOMt^
OONTON, N. J.
Large Core
Greater Crater Area
MAXIMUM LIGHT
l^9n\y DUtribufd
-NATIONAL THEATRE SUPPLY, Phila — Tel Locuit 7-6156
SUPERIOR THEATRE EQUIP., Philo—Lombard 3-9020
PROJECTOR CARBON Co, Torcntum—Torcntum 2341
. iJljlOXOFFICE October 1. 1955 53

. . Jimmy,
, . Margaret
. . "The
. . Mrs.
. . The
. . Oscar
. . Charles
j
PITTSBURGH
11 ntitrust case brought by the Eastwood Theatre,
Perm Township, against film distributors
and theatres here, is on schedule
for hearing soon before Federal Judge Joseph
P. Willson . McGeever. MGM
booker, was confined to her home with a
leg injury as the result of a fall from a
street car step.
Charles Baron, Cinerama house manager at
the Warner Theatre, is vacationing in New
Pat Martin, Homestead projectionist,
York . . .
and owner of the Triangle Cafe, pulled
a scoop when he was the first to install and
present the TV-color telecast of the World
Sam Yakish jr.. son of the ownersmanagers
Series . . .
of the Auto Drive-In, Titusville, has
moved his family to that city. He has been
appointed to a teaching post in nearby
Penn here sneak-previewed
Pleasantville . . .
"Trial" and the Squirrel Hill sneaked "The
Dave Leff, former local
Divided Heart" . . .
film man who was selling theatre printing
here, returned to Buffalo ... A nmnber of
outdoor theatres in the area ha\'e gone dark
week nights and are playing only weekend
dates.
Workmen started clearing the "parking lot"
property between the UA-NTS-20th-Fox
building and the Paramount building September
27. This was the beginnmg for construction
of the new 20th-Fox one-and-a-half
story building. Reports are that an aluminum
fabricating outfit will occupy the present
20th-Fox quarters next spruig, and that UA
and NTS will remain in present quarters if
a new lease is signed. Contractor for the new
20th-Fox building .said that the new structure
will be completed by Christmas, although
20th-Fox may remain in the present quarters
until early spring next year.
C. C. Kellenberg, 20th-Fox sales manager
here, was named "Mr. Variety" by Andy Battiston,
theatre broker, who presented "Kel"
with a six-inch statuette of the Barker, a
special hand-created plaster job complete
with paint and a diamond stud. Kellenberg
is a former chief barker of Tent 1 and he
has been a Fox employe here for about 37
years . son of Variety Chief Barker
I. Elmer Ecker, and a brother of Leona Ecker
of the Warner exchange, reported to Uncle
Sam at Port Jackson, S. C. . . . Mrs. John
Moriarty, wife of the SW auditor, is home
from Shadyside Hospital following an emergency
operation.
A free show at the Manos Theatre, Tarentum,
marked the celebration of national Kiwanis
Kids Day. Bud Fike, manager, entertained
the community's youth while Kiwanis
brothers were busy on Tarentum streets .selling
copies of a special edition of the Valley
Daily News, proceeds of which go to underprivileged
children ... A. John Mayer, MGM
cashier, vacationed
.
Kentuckian
paintings of local artist Robert R. Young are
bin:- rii-niayed in the lobby of the Penn
i;uth Ann Lindsay, recently as-
SAM FINEBERG
TOM McCLEARY
JIM ALEXANDER
84 Von Broom Street
PITTSBURGH 19, PA.
Phone Express 1-0777
Uoviu Art Betttr Than E«cr How"! Your Equipment?
sociated with the Harris Amusements here,
and Joseph J. New, formerly of the WiUiam
Penn Hotel here who is taking over as manager
of the Saxony Hotel in Miami, were
married October 1 in Los Angeles.
.
Mrs. Mario Battiston, wife of the Export,
Pa., exhibitor, underwent surgery at Braddock
Hospital . Paul Kleeber, wife
of the SW circuit accountant, was in Pittsburgh
Hospital for surgery . Joyce Schweitzer
of the
.
Warner exchange billing department
and William Heidkamp were married
September 24 at St. Basil's Church, Carrick
... A U-I visitor was Joe Lawler jr., publicist.
George R. Carey Stricken;
Theatre Electrician
PITTSBURGH—George R. Carey, 69, local
theatre electrician whose career backstage
spanned lialf a century of the city's entertainment
history, died September 26 in St. Fi-ancis
Hospital after a brief illness. He was chief
electrician at Loew's Penn since the opening
of the Sixth street house in 1927. Carey had
been with the old Alvin for 16 years and he
had been an expert in his trade at various
local theatres since his youth. He was married
for 42 years to the former Frances Levenson,
whom lie met while she was a theatre pianist
here. Surviving are Mrs. Carey, a daughter,
two sons and eight grandchildren. Funeral
services were held September 29 and burial
was in the Ti-ee of Life Memorial Park.
License Tax on Theatre TV
Proposed by Pa. Solons
HARRISBURG— Under a bill introduced
into the general assembly, theatres with
closed circuit telecasts of fights and other
events would be requii-ed to pay a $2,000
annual license fee to the treasurer of the
county in which the theatre is located.
Violators, under the bill, would be subject to
a $5,000 fine or, in default of payment, jail
terms ranging from six months to a year.
The proposal for the theatre-TV fee is
sponsored in the House by Reps. Francis X.
Muldowney and Thomas A. Prascella, Philadelphia.
Jess Cramblett Acquires
Roxy in Meyersdale, Pa.
MEYERSDALE. PA. — Jess Cramblett.
owner and manager of the beautiful Village
Theatre in nearby Salisbury, on October 1
acquired the Roxy here, formerly operated by
the Steifel Brothers. About two years ago the
local State was taken over by the Salisbury
exhibitor.
To Vote on Sunday Issue
PITTSBURGH—Third political
subdivision
in Allegheny County to raise the Sunday
movie issue is Franklin township. A referendum
on this question will be put to voters
there at the general election. Sunday movies
al.',o will be voted on in Wilkinsburg borough
aiui in North Versailles township.
BEAVER, PA.—The Sunday showing of
motion pictures issue will be before voters
ol Chippewa, North Sewickley and Franklin
Townships in the next election.
UK Hn A HOI.Dir: — .\ s|Hii.il lampaifjii
for "Wichita" at the Ellis Drive-In
at Clarksburg, W. Va., was directed by
I. T. "Ike" Sweeney, veteran Pittsburgh
film man. Gal employes were costumed
in western outfits and each wore .shoulder
sashes which had illuminated letters
spelling out the title "Wichita." .\ street
parade was featured, and a special herald
pointed out that the Ellis Brothers were
celebrating their fifth anniversary as
owners and operators of the Drive-In. In
the photo two of the "Wichita" gals turn
tlie tables on Sweeney.
Former Milo at Rockville
Renamed Villa by ORBO
ROCKVILLE, MD.—Redecorating
and re-:
modeling is to begin immediately on the
former Milo Theatre here, which was recently
taken over by the newly formed ORBC
Corp. Purchased by ORBO from the Sidnej
Lust interests, the house has been renamec
the Villa Theatre. Ed Lmder, Rockville manager
for ORBO. is hopeful that the new Villi
will reopen by November 1.
BALTIMORE
Diehard Dizon is resigning as manager
the Town Theatre. His successor has nd
been appointed . Coblenz jr., ownq
of the Alpha at Catonsville, is a patient
Wilmer Institute, Johns Hopkins Hospit
for eye surgery . McCleary, ma
ager of the New Kensington at Buffalo, N.
was visiting old friends here last week,
was a former manager of the Parkway ar
Century here.
Richard Smith, theatre chain operator
Boston, was in town to check on his newe
project, the Timonium Drive-In at TimonluJ
Md. . 23.S Drive-In at California, Mj
closed October 1 for the season, according
General Manager T. L. Harrison jr. of SoutJ
ern Maryland Theatres.
Manager Jack Barton was alert, signal!
for police and averted a near-riot when I
gang of hoodlums stormed the exit doors f
the Royal Theatre . , . George A. Crouch al
Charles Grimes, zone manager and distrt
manager, respectively, for Stanley Warri
Thearcs in this territory, visited the Stanlf
54
BOXOFFICE :: October 1, 111

1 'ecurity
1
The
I esponsible
[
Before
' HoUvwood
EWS AND VIEWS THE PRODUCTION CENTER
O/ltce— Stitte ZIV ai h->U4 HuUvwood Blvd.: Ivan Spear. Wrmrrn Manaurr
Producers Analyze
How Stars Are Made
HOLLYWOOD— "Breaking Through the
Ca.-iting Barrier" will be the subject of the
Screen Producers Guild's fourth roundtable
;uncheon Monday i3>. Frank P. Rosenberg,
rhiiirman of the SPG's public relations coni-
Tiittee. said the discussion will center around
jresent competition for the services of box-
3ff.ce names and the system of creating new
itars.
More than 150 musicians, composers and
ndustry leaders attended the recent tenth
inniversary banquet and dance of the
screen Composers Ass'n. Dr. Miklos Roza of
ilGM was installed as president, succeeding
Vdolph Deutsch.
speaker was Dore Schary, MGM studio
— jiead, who said the association has been
for providing its members with
and higher earnings.
its formation, Schary said, a comiioser
might net S300 a year; after SCA "the
>'ame composer could realize perhaps $15,000.
•je^ cannot think of a better reason for an
:v rganization to be in existence." Schary
JOdded that in recent years classical film
:/: corings have emerged to become part of the
i24 jnerican anthology of musical literature.
The entire executive board of the Screen
Sctras Guild acted as pallbearers at services
3r George Barton, 58, second vice-president,
'ho died after suffering a stroke several
wnths ago. He had been an actor and extra
for more than 30 years.
Plans for organizing nonstudio blurbers
were discussed at the third quarterly session
of the executive board and member.ship of
the Publicists Ass'n Local 818, lATSE.
Dewey Martin Is Making
'Desperate Hours' Tour
HOLLYWOOD—Dewey Martin, who stars
with Humphrey Bo3;art and Fredric March
in Paramount's "The Desperate Hours," took
off on a two-week round of interviews
and personal appearances in New York In
connection with his role in the William
Wyler production, which will world-premiere
Wednesday c5) at the Criterion in Gotham.
An 18-Pound Camera
HOLLYWOOD— Paramount has developed
a hand-held VistaVision camera, made of
magnesium and weighing only 18 pounds, for
use in obtaining difficult exterior location
shots. It is being utilized initially on "The
Mountain." the Spencer Tracy starrer, now
being filmed on location in the French Alps
with Edward Dmytryk producing and directing.
Sign Shirley MacLaine
HOLLYWOOD—Actress Shirley MacLaine,
who made her film debut in "The Trouble
With Harry," an Alfred Hitchcock entry for
Paramount, has been signed by that studio
for another picture. The vehicle will be
scheduled later
Trial' io Open Ocl. 19
In LA Area Theatres
HOLLYWOOD -"Trial." MOM^ Charle.s
Schnee production starring Glenn Ford and
Dorothy McGuire, will open October 19 in 11
theatres In the Los Angeles area. It Is directed
by Mark Robson. The feature was
booked Into the State, Hawaii, Village, Torrance.
United Artists In Pasadena and six
drive-ins.
After a run of more than two years, "This
Is Cinerama" will bow out of the Stanley
Warner Hollywood Theatre November 13 and
on the following day "Cinerama Holiday"
will take over.
A special screening of "The Phenlx City
.Story" was held on Thursday at Allied
Artists for council officers and motion picture
chairmen of the Los Angeles tenth district,
California Congress of Parents and Teachers.
When Paramount's "The Desperate Hours"
is given its west coast premiere October 12
at the Stanley Warner Beverly Theatre in
Beverly Hills, first-nighters will Include stars
of past films made by William Wyler, who
produced and directed the new opus, as well
as players and craftsmen who have won
Academy Oscars In Wyler pictures. The guest
list will include Humphrey Bogart, who stars
in "Hours" with Fredric March, Martha
."-cott, Arthur Kennedy and Dewey Martin.
1 AM, MKN" I'KKMIIKi:!)—The s|)ollii;lit> flcani.-.l
luloer.iph hounds were nut in full force whin :iOth Contury-Fox's
The Tall Men," starring (lark Clable and Jane Ru.s.sell. was world-
)reniiered recrntly at the famed Grauman's Chinese Theatre In
|loll>-H'ood. .\mong the first-niRhters:
I Left: The king himself—Gable—with the new Mm. Gahli- and
rdu'in V. Zabcl. in rhargr of Tarifir Co.ast oprrallons for National
Theatres.
Ontor: Raoul Walsh, who Hlrcrtrd, wilh Mrs. Walsh.
Right: Maureen f)'Ilara with >Irs. William Hanks and Il:iwks,
ro-produrer with William .\. Barher of the historiral frontii-r drama,
filmed in CinemaScopc and De Luxe Color.
l»XOFnCE October 1, 1955 55

STUDIO PERSONNEUTIES
Meggers
Allied Artists
BYRON HASKIN will direct the Joel McCrea
arrer, "The First Texan," which will be produced
1 Cinemascope by Walter Mirisch.
Options
Columbia
RALPH GAMBLE was set to portray the late
Jimmy Walker, one-t-ime moyor of New York, in
the Tyrone Power starrer, "The Eddy Duchin Story."
Contractee KATHRYN GRANT was cast in Phoenix
Productions' Bette Dovis starrer, "Storm Center,"
being megged by Daniel Taradosh.
Independent
JOHN LUPTON was added to the cast of "The
Great Locomotive Chase."
Cost additions to "Around the World in 80 Days"
include ROBERT NEWTON and BUSTER KEATON.
Michael Todd Productions inked JOHN CARRADINE
for the Todd-AO entry, which Michael Anderson
directs with David Niven m the stellar part.
Metro-Goldwyn-Mayer
JACK DEMPSEY wos set to portray himself in
"Somebody Up There Likes Me," the upcoming film
biography of boxer Rocky Groziono, which Charles
Schnee will produce.
Stage actor SCOTT MARLOWE drew a feotured port
in "Gaby," the Leslie Caron starrer, which Curtis
Bernhardt is megging for produc2r Edwin H. Knopf
Inked to portray a comedy maid in "The Swon,"
starring Grace Kelly and Alec Guinness, was EDITH
BARRETT. The Dore Schary production is being
piloted by Chorles Vidor.
Title
Changes
Allied Artists
'
Calculated Risk to SUDDEN DANGER,
20th Century-Fox
"The Wrong Mon" to THE OTHER MAN.
Certificate for 'To Hell'
Audie Murphy
HOLLYWOOD—Univer.sal's
starrer, "To Hell and Back," has been
awarded a certificate "of outstanding merit,"
with four stars, by the Southern California
Motion Picture Council. This organization
is affiliated with the National Screen Council,
which each month selects "the best picture of
the month for the whole family," and which
selection is the recipient of the BOXOFPICE
Blue Ribbon Award.
Republic
MARJIE MILLAR, TOM DRAKE ond SLIM PICKENS
are the cast topliners in the William J. O'Sullivan
production, "A Shot in the Dark," which is being
piloted by R. G. Springsteen.
20th Century-Fox
inked for top roles in "The Other Man," which stars
Van Johnson and Joseph Cotten, were RUTH ROMAN,
JACK CARSON ond BRAD DEXTER. The last-nomed
also was set for a featured lead in "The Day the
Century Ended." Both ore Buddy Adier productions,
the former being megged by Henry Hathaway, the
tatter to be piloted by Raoul Walsh. Character
comedian PEDRO GONZALEZ-GONZALEZ was signed
for
the picture as were BRUCE BENNETT and SHAWN
SMITH.
Inked for "Carousel," starring Gordon MacRae and
Shirley Jones, was GENE LOCKHART. The Henry
Ephron production tias Henry King os the megaphonist
United Artists
Producer-dtrector-writer Norman Krosna bookc!
EDWARD ARNOLD for the cast of the Olivia do
HaviMond vehicle, "The Ambossador's Daughter."
Universal-International
Added to the cost of "Congo Crossing," Technicolor
odventure drama starring Virginia Mayo, George
Noder and Peter Lorre, was MICHAEL PATE. The
Howord Christie production is being directed by
Joseph Pevney.
Warner Bros.
Marking her return to pictures after o lengthy
obsence due to illness, GAIL RUSSELL wos inked for
the fcmme lead in "Seven Men From Now."
JESSE WHITE drew a featured role in "The Bod
Story Buys
Independent
Producer Hornet Parsons obtained on option on
^creen rights to "Miss Hargrcaves," a novel by Frank
Baker, as o proboble addition to her agendo.
Film rights were ocquircd to "Fear Strikes Out,"
an outo-biogrophical tome by Jim Picrsoll, Boston
Red Sox outfielder. It deals with his mentol collapse,
OS a victim of omnosia, and his subsequent recovery
through electro-shock treatment.
Technically
Columbia
MILTON FELDMAN will serve os the ossistant di
rector on "The Harder They Foil."
Warner Bros.
OWEN MARKS will edit "The Bod Seed."
Set OS comoromon and art director, respectively, on
Seven Men From Now" were LES THOMAS ond
WILLIAM CLOTHIER. NATE EDWARDS was set as
production monager on the Botjac entry.
56

Eiirl
Hal
Fred Zinnemann to Start
Series of Films for WB
HOLLY\VUOI> Anau^emcnts have been
compleU'd whereby Fred Zinnemann. film
megaphonist, will produce and direct a scries
of f 1ms under the banner of his newly
orRanized FRZ Co. for Warner Bros, distribution.
In announcing the signing of Zinnemann.
Jack L. Warner, executive studio head
HAT, for want of a better
at Warner
name,
Bras., said hi.-; first project will
might be termed the suspenseterror
drama has been a perennial
be announced shortly.
Zinnemann recently completed piloting the
feature film staple for these
Todd-AO entry. "Oklahoma!" for Rodgers &
many years. One
of the early colossals, and one fondly remembered
by the oldsters among 19'3 for his megginc job on
Hamnicrstein. He won the Academy Oscar in
movie fans,
Columbia'.s "From
was -The
Hon til Eternitv "
Petrified Forest," a film version
of the stage success, which Warners made in
'T by MGM. All the W.1V from Chamonix. Mi>nt Blanr,
1936 with Leslie Howard, Bette Davis and
Humphrey Bogart in the stellar roles.
Ca.ec44,iUjie j^ao^le^d. During comparatively recent months, there
seems to have been an abnormally high
number of such edge-o'-seat offerings. Among
East : I. Sponable, research director
them was "Suddenly." independently produced
for United Artists release by Robert
for 20th-Fox. returned to his Manhattan
headquarters after two weeks here checking
Bassler. which starred Frank Sinatra as a
on the company's new 55mm Super-Cinemahomicidal
maniac intent upon assassinating
Scopc camera.
the President of the U. S. Then there was
East: Walter Branson. RKO sales chief:
"The Night Holds Terror." produced by Andrew
Stone, distributed by Columbia, and
Herbert Greenblatt. domestic sales manager, the recipient of ringing acclaim because of
and Nat Levy, eastern division head, checked its precedentially-high quotient of engrossing
out for their New York offices after spending
entertainment and the startllngly-low
several days at the studio viewing completed budget devoted to its making.
product.
Now comes Paramoimt with its 64.000
goose-pimple entry in the time-honored
West : Wallis. independent producer cycle, namely "The Desperate Hours." which
releasing through Paramount, returned from coincidentally toplines Bogart—an appreciably
older and even more talented Bogie than
an extended stay in Europe and New York.
the one who chilled spines in the abovementioned
West: John Schlesinger of South Africa's
"Forest." Filmed in screen-filling
Schlesinger organization stopped off briefly VistaVision, "The Desperate Hours," produced
en route to Canada for business conferences.
and directed by William Wyler from
While in the film colony he declined comment an adaptation by Joseph Hayes of his bestselling
novel and enthusiastically praised
on the status of the sale of his circuit's theatre
holdings to 20th Century-Fox beyond the
play of the same name, is so impressive that
it
disclosure that notice of the pending deal
easily could be the hair-raiser to end all
has been sent to Schlesinger stockholders for
hair-raisers. And such superiority obtains
approval
as concerns
or rejection.
every element—scripting, acting,
technical and, above all, Wyler's incisive
piloting.
East: Lawrence Weingarten. MGM producer,
planed to Gotham with prints of "I'll
This department has never subscribed to
the practice of too many Hollywood railbirds
Cry Tomorrow" and "The Tender Trap,"
of predicting, throughout the year. Academy
which will be screened for homeoffice executives.
Awards nominations for scores of features
and performances. If all the films and troupers
so mentioned were given the coveted
East: Edward Muhl. U-I vice-president in Oscar nod, the lists of nominees would be
charge of production, and producer Aaron longer than a stuntman's dream.
Rosenberg planed out for Manhattan to catch
"
During the same week that "Hours was
the Broadway plays.
unfurled for the edification of film appraisers
in both New York and Hollywood, Jerry
West: Jules Buck, independent producer. Pickman, tack-sharp Paramount vice-president
arrived from Paris to seek a story and di-
in charge of drumbeating, was in the
-'*'
rector for the initialer in a group of films film capital. One of the obvious reasons for
^ which he will make in Europe, for Columbia his trek westward was to start rolling the
2*t release, in association with Louis Dolivet. politics and publicity procedures that result
in Awards nominations. In this connection
West: Eugene Zukor, Paramount studio
Pickman. and his minions at the Marathon
executive, returned from a three-week
Street film foundry, made no bones about
visit
to Manhattan.
the fact that the Wyler opus is the object of
"J
their affections and activities.
West: Don Hartman. Paramount executive Considering their past performances in
producer, returned from a key-city tour during
b.^oting home winners in the Oscar sweep-
which he plugged the William Wyler pro- stakes, and with a weather eye to the picture's
^J duction. "The Desperate Hours."
boundless merits, one could do worse than
wager a few bob that "Hours" will be substantially
represented
East: Producer Samuel Goldwyn
when the Academy
will leave
for Manhattan next week to attend the world
Awards ballots appear next spring.
premiere of "Guys and Dolls." his hlgh-
-^j
'_. budget filmusical which is being distributed
KruiK-r. rcinirs .i brcrry, KOMlpy approach to
si>:i('r-Mi;it

. . . The
. . Also
. . Herb
. . The
. .
SEE THEM AT THE T.O.A.
AND THEN SEE
US!
SHOW
UP-TO-THE-MINUTE FURNISHINGS
AND EQUIPMENT TO INSURE
REGULAR PATRONS
LOS ANGELES
. . .
JJmong Southland visitors were Raymond
Willie, assistant general manager of the
Interstate chain in Texas, and his granddaughter,
Joyce Willie, both of Dallas
J. H. Maclntyre, RKO western division sales
chief, took off on a two-week junket to conduct
sales meetings in Salt Lake City,
Seattle, Portland and San Francisco .
Heading out this way on a regional trek was
Burton Robbins, vice-president and sales
chief for National Screen Service, who
planned stopovers in Denver, Salt Lake City,
Seattle and San Francisco en route here to
attend the Theatre Owners of America convention.
Currently observing their 25th anniversary,
Mr. and Mrs. Ezra Stem have announced the
engagement of their daughter Carole to
Jerry Rubin, an architect. Stern, a Filmrow
attorney, is chief barker of Variety Tent 25
gals at National Theatre Supply
tossed a baby shower for Shirley Wallen,
secretary to Bundy Smith, branch manager
... A visitor on the Row was Abe Teitel, who
operates an exchange in New York.
Here from San Francisco to visit his
brother Dan was Ed Sonney of the Sonney
Bob Benton, general
Amusement Co. . . .
manager of Sero Amusement Enterprises, has
been on the sick list; ditto Jack Brower,
operator of the Town Theatre, who's recuperating
at home after undergoing surgery .
Planning to become an independent cameraman,
Gail Parker has resigned as a booker
at Paramount.
. .
.
. . . Manacr:
Having completed a hitch in the navy, Sol
Goldberg, son of Jack Goldberg of Aladdin
Enterprises, has returned to school
Arriving from the east for branch conferences
was Roy Haines, western dlvisior
manager for Warners Jacks, theatre
seat supplier, and his wife are celebrating
their 40th anniversary
M. J. E. McCarthy was "king for a nigh;'
and the Allied Artists exchange picked ui
the tab for a recent Variety Club party a
the Ambas.sador hotel.
In from Tucson to do some booking am
buying for his Arizona circuit was Georg
Diamos . on the Row was Eat
Brothers, who operates the Boulder i:
Boulder City, Nev., and the Victory in Hen
derson, Nev. . . . Joan Katz has left he
berth in 20th-Fox's billing department t
become secretary to Milt Frankel, office mar
ager at Favorite F^lms . Fanchon
Marco circuit has closed its Alto, suburba
theatre on the south side, and leased ttj
property for use as a church.
New England Governors
Assist in 'Harry' Debut
HOLLYWOOD— Governoi-s of five Ne
England states and the mayors of t\,
Vermont cities were the guests of Gov. Joseij
B. John.son of Vermont at the September
benefit world premiere of Alfred Hitchcocli
"The Trouble With Harry," a Paramount i
lease. Starriiig John Forsythe and Shirl
MacLaine, the Technicolor-VistaVision en(|
bowed at the Paramount in Barre, Vt. Hitc|
cock and Miss MacLaine joined Goveri)
Johnson as hosts at the affair, proceed.s fn
which are being donated to the New Engl;
flood relief fund.
58 BOXOFFICE October 1, 1B5

Soil
..
'
PORTLAND
"Fheatres here had a break when civil defense
officials pulled a city-wide Operation
Oreen Light evacuation test Tuesday afternoon
rather than Wednesday. The first
major cltywide evacuation of a U. S. city went
off without a hitch M. M. Mesher. Portland
Paramount theatre president, was chairman
of the motion picture committee. In downtown
theatres an announcement was made
that the test was underway. Patrons were
Invited to either sit out the test in the
theatre or to follow their own plaits. City
streets were cleared within a half hour of
all traffic, including parked cars and
pedestrians. Those theatre patrons who desired
were given a rain check. Projection
booth operators, ushers and most theatre
personnel joined in the evacuation, which
within an hour, took more than 200,000
persons to staging areas outside the city.
Heading the Portland contingent to the
TOA convention in San Francisco w.ll be Al
Forman. Art Adamson and Martin Foster
... A new telephone gadget, a speakerphone.
has been installed in the cashier's box a*, the
Orpheum Theatre. The telephone enables the
cashier to answer questions or carry on a
conversation without using the l»ndphone.
The telephone, as the name indicates, has a
small speaker with a volume control. When
someone is on the line, a visual signal notifies
the cashier. If necessary. It is possible to
use only the handphone as in an ordinary
telephone. The Orpheum is the first theatre
in Portland to have such equipment.
Both the Rosy and Liberty were filled to
near capacity for the Marciano-Moore closed
circuit fightcast. Will Hudson, John Hamrick
city manager, estimated the gross at
around $13,000. Delay of the fight because
of weather caused some turnback on tickets.
Some patrons did not purchase new tickets
for fear the fight would be cancelled again.
Some 2.500 fans were on hand.
Evergre«n managers are attending the
annual circuit meeting in San Francisco, new
headquarters for Evergreen. Attending are
Oscar Nyberg. Ken Hughes. Rex Hopkins,
Dean Matthews, all of Portland. Carl M.Uer,
Vancouver, Wash.: Alton Robbins and
Richard Goldsworthy of the Eugene theatres.
Jack Barber, associated with the Modern
Theatre Supply Co. for the last seven years,
has become a partner in Interstate Theatre
Equipment Co., 1923 NW Kearney St. He will
represent the company in Seattle as Washington
representative. Plans call for establishment
of a branch office in Seattle to service
Washington. Idaho and Montana. He is
a Navy air veteran who participated in the
Invasion of the Philippines and Borneo. A
Seattle native, he is a Ballard high school
graduate. Barber is married and has two
children.
Clark Gable in 7all Men Runs Away
With Boxoffice Honors at
LOS ANGELES—Oable Is back— In "The
Tall Men"— and the movie customers like It.
The feature racked up a solid 310 per cent
In Its opening canto to overshadow other
first run offerings, although "I Am a Camera,"
with 300 In its second week, came mighty
close. Otherwise trade wasn't exactly brl.sk.
Avorage is 100)
Beverly Canon— UgaHu ,Doioi). 3rd wk 90
Chinese—Th« Tall Man [20lh-Fox) 310
Downtown Poramount, Panloges— Dial M for
Murder (WB); Strangers on o Train (WB)
reissues 40
Egyption, Orpheum—The Raol Glory, (Goldwyn);
The Secret Life of Woltar MItty (Goldwyn),
reissues. Orpheum onlv, Morciono-Moore fight
pictures 90
El Rey The Groat Advantura (DeRochomont) . ... 100
Four Stor I Am a Comaro (OCA), 2nd wk .
. . 300
Fine Arts Morty (UA). 11 th wk
.
110
Fox Wilshire Summartlma (UA), 6th wk 90
Hillstreet, Fox Hollywood, Warners Wiltern Famole
on the Beach (U-l) 110
Hollywood Porarrounf—To Cofch a Thiaf (Para),
8th wk 100
Los Angeles, .Fox, Uptown, Loyolo Savan CItlat
of Gold (20th-Fox1; King DlnoMur (LP), plus,
Uptown and Loyola only, Morciono-Moore
tight pictures 1 40
Worners Beverly—The Shrlka fU-l), 4th wk .... 80
Worners Downtown, Hawoii Benqoil (RKO),... 90
Warners Hollywood Thli li Clnaromo (Cineramo),
125th wk 100
All Denver First Runs
Above Average
DENVER—Business was generally good at
all the first runs; with only one holdover,
however. "To Catch a Thief" stayed at the
Denham for a fourth week.
AKaddin K-2 Victory (SR) 110
Centre The Lett Hand of God (20th-Fox). 4th wk 120
Denham
Denver—S-^ven
To Cotch o Thief (Pora), 3rd wk
ri»i-s o» Gold !20th-Fox);
130
Nighfmorc
A'ley (20th-Fox) reissue 120
E:qjire Green Magic lIFE) M5
Paramount Femole on the Beoch (U-l); Yellowneck
(Rep) 160
Sunny Skies Are Blamed
For Frisco's Slow Week
SAN FRANCISCO—An average week of
first run grossss was reported for this area,
with top honors going to "The Kentuckian" In
its third week with 125 per cent. Perhaps the
fair weather was largely responsible for the
lack of theatre attendance.
. . .125
Fox—The Left Hond of God (20th-Fox), 2nd wk 100
Golden Gate The Shrike (U-l), Caw of tha Red
Monkey (A A) 110
Loew s Warfic'd— Bedevilled (MGM) 90
Paramount The Night Holds Terror; Chicago
Syndicate (Col) 100
St Francis To Catch o Thief (Pora), 3rd wk .100
..
United Artists
.
The Kentuckian (UA), 3rd wk .
'Roberts' Ninth Week Stays
Top Grosser in Seattle
SEATTLE— "Mister Roberts" in its ninth
week at the Blue Mouse continued to lead the
field with 125. "The Left Hand of God" in
its second week at the Fifth Avenue chalked
up 110. "Marty." which held for a fourth
week at the Music Box, scored 100 along with
"The Night Holds Terror" at the Coliseum,
L,A,
, 10
which had as an added attraction the Mar
clano-Moore fight film.
Blue Mou^)
2nd wk . .
110
Music Box—Marty lUA, ^'h To Catch a Thief iPr,,^^ jnH ^i, ^qO
Dismissed as Defendant
SPOKANE. WASH — Evrrzrecn Theatre
circuit has been dl-^mlssed as a defendant
in the $15,821 suit of Thomas Head, local
barber who claims the Orpheum Theatre
failed to protect him from an a.ssault In June
1954 when he was a patron there. Judge
Louis F. Bunge dismissed the Evergreen circuit
but refused to dismiss the action againn
Spokane Amusement Co., the second defendant.
Harry A. Morey. defense attorney,
told jurors in his opening statement h.
would show the theatre management had rrn
warning of any assault on Head in time to
intervene.
1317 S. WAMSH. CMICA0O>*le NINTH AVL.NfW TMR
WE CAN SELL YOUR THEATRE
SUBURBAN HOMES CO.
TMIATM SALES DIVISION
CALL- IRV BOWRON -WKITl
rk. r*. 4.1I7S
I74S.S I.
tlii^
KE. 1374
r*rtlw>4 M. Or*.
Washington- B F SHEARER Co., Seattle— Eliol 8247
Colif— B F. SHEARER Co., Son Francisco— Undcrh.ll 1)816
n
n Uloh—WYCOFF Co, Inc ,
Lake City—» 1835
n Colilornio— B. F SHEARER Co, Los Angeles— Republic 3-1145
n Oregon— B F SHEARER Co, Portland— Alwotcr 7543
59

. . Mary
. . Jim
. . Upon
. . The
. . Jim
. .
Denver Is Hoping to Make
Festival Annual Affair
DENVER^A fabulous "first" in international
publx relations for theatres was scored
here in the Festival of Italy which turned the
town upside down for a week and reverberated
over several countries. The promoters
envision this as the beginning of an annual
international festival, similar to the Edinborough
Festival in Scotland, bringing tourists
from every corner of the earth to see
the creme de la creme of the creative arts
and the industrial products of all countries.
The comprehensive program included the
appearance of film stars flown from Rome,
two world and four American premieres of
new Italian films, retrospective showings of
"Fifty Years of Italian Cinema." a spectacular
two-n:ght International Symphony fashion
exposition for the benefit of the Denver
Symphony, and an Italian fair featuring
Italian products at the Daniels & Fisher department
store. The affair was sponsored
by the Italian ambassador, the state of Colorado
and the city of Denver, and aroused cooperative
interest all the way up to the State
Department and received floods of publicity
in many mediums.
The idea of the festival started, quietly
enough, with a visit by the Italian consul at
Denver, Dr. Giulio Bilancioni, to Joseph
Ross, dynamic new president of Daniels &
Fisher, a store recently purchased by William
Zeckendorf for Webb & Knapp. Dr.
Bilancioni broached the idea of an Italian
fair at Daniels & Fisher, with official Italy
helping to clear the way for the imports.
The idea fired Ro.ss' imagmation. He
conferred with Frank H. Ricketson jr.. president
of Fox Intermountain Theatres, and
Robert W. Selig, FIM division manager.
OnlfourScretii
ORDER 'eetteamoTion
PICTURE
SERVICE C!
US HYM^* SIRItT
[
SAN FRANCISCO 2, CAIIF
P^RALD L.KARSKI
i|
.JHEATRE
BUY
I Absentee owner says $10,000
year net from 650 scofs, only
theatre in large payroll town.
Out of TV area. Others, write for list.
THEATRE EXCHANGE COMPANY
5724 S.E. Monrot St.
Portland 22. Orejon
260 KHrny Street
in Francisco 8. Ca!
Helen Black, manager of the Denver Symphony
orchestra and former advertising
manager for Daniels & Fisher, suggested the
fashion exposition as a benefit for the orchestra.
Motion picture stars were needed
to give the project the needed publicity
angle.
DIRECTED BY PAUL ANGLIM
Fox Intermountain assigned Paul G. Anglim.
in charge of special films, to the job of
festival director. He began with a search for
the best available pictures for world and
America premieres and started negotiations
with IFE Releasing Corp. for the Italian
stars. He also went to work on official proclamations
by Gov. Ed C. Johnson and Mayor
Will P. Nicholson. The Italian ambassador.
Manlio Brosio. and his staff cleared the way
of a multitude of difficulties.
In addition to Ambassador Brosio. distinguished
visitors included Silvana Pampanini
and Irene Genna. Italian film stars; two
members of the Italian parliament and several
members of the Naples city council. Italian
trade commissioners and consuls from several
American cities, the Countess Simonetta
Visconti Fabiani of the Italian haute couture,
who showed her collection at the fashion
exposition, and numerous members of the
Italian nobility and the international set.
The film phase of the festival was launched
with the premiere of "Madame Butterfly."
Italo-Japanese production of Puccini's opera,
at the Denver Theatre, following a dinner
given at the Denver Art Museum by Mayor
Nicholson for the ambassador and the stars.
The theatre was jammed, and thousands were
turned away.
AWARD TO MRS. GEORGE SKOURAS
At the Grand Awards ceremony which preceded
"Butterfly," the state of Colorado presented
Golden Aspen Leaf awards to Ellsworth
Bunker, president of the American
Red Cross, president of the American Italy
Society, and former ambassador to Italy; to
Mrs. George P. Skouras for her philanthropies
to the Boys Towns of Italy, and to the Italian
film industry for its postwar recovery and
the general high standard of recent Italian
films.
The Denver Post-National Film Critics
Award went to the best Italian film of 1954
and up to September 1. "Romeo and Juliet."
selected by 60 critics of wire services, magazines
and newspapers.
The brilliant first premiere was followed
up the next night with the premiere at the
Aladdin of "The K-2 Victory." Later in the
week, the Rocky Mountain News made a
special award for this film to the Alpine
Club of Milan.
Four premieres followed at the Esquire
"Llna. Too Bad She's Bad." with Sophia
Loren and Vittorio de SIca: "Bread, Love
and Jealousy" (Frisky), with Gina Lollobrigida
and de Sica; "Maddalena." with
Marta Toren. and "Green Magic," the Brazilian
Jungle documentary produced by Count
Leonard Bonzi.
Retrospective programs, changed daily at
the Bluebird Theatre covered Italian filmmaking
from the first newsreel of 1908 to "The
Bicycle Thief," and included one program,
"The Great Actresses," that starred Lyda
Borelli. Eleanore Duse. Lollobrigida and Anna
Magnani.
The festival was front-paged and given column
after column of space every day in Denver
daily newspapers. Wire services and
Fox Movietone News covered all major events.
The U. S. Information Agency and the Voice
of America recorded radio programs, shot
newsreels and filmed TV shows for 31 countries.
The whole project was underwTitten by
Fox. Daniels & Fisher, the Italian diplomatic
service, IFE, and hundreds of official and
commercial participants In the festival. The
theatres and the store did not expect to make
any profit from their part in the big venture,
except public-relationswise and for the future.
SE ATT LE
Tack J. Engerman of Northwest Releasing
Corp. returned from a two-week trip covering
the Idaho and Washington territory,
including Spokane and the Yakima Valley.
Zollie Volchok is now in southern Oregon .
The Rex Theatre at Newport, operated by
Snyder and Adams, has reverted to its former
owner Charles Bishop, who has closed
the house for the time being . Rose
Theatre at Colfax, formerly owned by F. C.
WeskU and sons, ha.s been sold to Vince Paskan.
Now Weskil operates at only Pullman
and Sand Point.
Bill Stahl, National Theatre Supply salesman,
attended the Independent Theatre
Owners convention at the Florence Hotel in
Missoula, Mont. . recommendation
of the Seattle censor board, no one under 21
years of age will be admitted to "I Am a
Camera," which opened at the Paramount
following the fifth week of "To Catch a
Thief."
"Borscht Capades of 1955" were presented at
the Palomar for a single performance October
1 . . . Sherman Beidler, operator of the
Grand, Elma, was on the Row . Griffith
and Ed Walyer of the Selah, Selah. were
also visitors . Bonholzer was in from
Ephrata. Howard McGhee from Walla Walla
and Joe Rosenfield was over from Spokane
.... Glen Haviland. 20th-Fox salesman, is
convalescing a little longer before returning
to fuUtime work.
Shirley Davidson, secretary at Columbia, was
to be married to Dale Hallgren October 2 . . .
Wedding bells will ring too. for Lois Tonchock,
cashier at Northwest Releasing Corp.
who will become Mrs. Harvey Roeder on
October 15. She will be replaced by Louise il
Welle . Carey. 20th-Fox cashier,
returned from a California vacation . . . Peter
Barnes was on the Row from Okanogan
and Oroville.
The Lido Theatre, Mount Vernon, owned
by R. A. Gardiner, has just installed new
Walker screen and ultra Panatar lenses for
widescreen presentations. Equipment was
supplied by National Theatre Supply.
Robert Boyle Is Speaker
HOLLYWOOD— Robert Boyle. Universal
art director, discussed his craft's Influcnci
on home fashion trends when he spoke a
a National Home Fashion League luncheon
60
BOXOFFICE
:: October 1, 195

October
. . Joe
. . Ruby
. . Jack
. . DaLsey
. . Dave
. . Charlotte
. . Arthur
. . Mirry
, . The
. .
. . The
Yakima Reopening
Depends on Ciiy Tax
YAKIMA. WASH The Liberty Theiltrt-,
severely diuiuiKed in a $25,000 fire early In
September, probably will not be reopened as
a theatre because of the city amusement tax.
It was revealed this week.
Freder.ck Mercy Jr.. owner of the theatre,
said that he is attempting to lease the building
for use as a store and if a tenant can be
found, will not resume operation of the theatre.
He said the amount of amusement tax the
theatre company is required to pay the city
makes closing of the theatre advisable. He
said that about 7 per cent of the theatre's
gross receipts are paid in city ticket tax. The
company operates tJiree theatres here.
"That's the difference between a profit
or loss," Mercy continued. "The city officials
have said the city must have the tax,
but they aren't going to get it if operation
of the theatre is discontinued.
"I would love to have a theatre there," he
added, 'but, we are a specialized business and
we pay the highest business tax of any operation
in the city. It amounts to between
$35,000 and $40,000 a year ... No business
can stand that kind of assessment. That's
why we recently closed the Roxy."
Meantime, City Finance Commissioner
Stephen H. Huza said the amusement tax
paid by the theatres and licenses .some others
are required to pay are the type of discrimination
which has prompted him to urge the
adoption of a general business tax by the
city, which he asserted would be more equitable.
T!ie fire which hit the Liberty broke out
under the stage floor and was spotted by
Blazer Miller, night janitor. It worked Its
way through the floor and destroyed the
screen, front curtain and sound equipment,
curtain control motors and paint shop equipment.
Smoke and water damage was suffered
in the auditorium.
Arch Bartholet, general manager of the
theatre firm, said the damage was covered
by insurance, but added that the theatre
company had experienced difficulties in
theatre business on a paying basis because of
the city ticket tax.
"We have closed one of our theatres," he
"We are thinking of closing another and
said.
we may go out of the business altogether. We
A.mt to continue operat.ons if the community
ints motion pictures, but the situation as it
at pre.^ent ls not encouraainc."
De Luxe L250-Car Ozoner
Opened at Las Vegas. Nev.
LAS VEUAS. NEV. — Manager John H.
Echols has opened the 1,250-car de luxe Nevada
Drive-In on the Salt Lake highway at
Nellis boulevard here. The new first run
drive-in was started a year ago by Bernie
Leavitt, California theatre owner: Sam
Decker, theatre owner and picture producer,
and Woody Wickersham, theatre owner and
dnve-in builder.
Echols previously managed Grauman's
Egyptian in Hollywood, the Beverly in Beverly
ills, the Arlington in Santa Barbara and
f Criterion in Santa Monica, and was gen-
• lal manager of the Denham Theatre in
Denver.
SAN FRANCISCO
JS^W three local theatres showlnK the Marcluno-Moore
fight telecast were sold out
several da>-s before the event. In fact, one
theatre reports that the house was oversold.
Showing the telecast were the Telenews,
Paramount and Golden Gate . California
Theatres Ass'n board at a meeting
Thursday (22 1 laid plans for continuing work
on the Audience Awards campaign. The
third boUot is to be sent to exhibitors . . .
L. S. Hamm, president of CTA and treasurer
of the Exhibitor Film Finance Group, will
attend the TOA convention in Los Angeles
along with Roy Cooper, regional TOA vicepresident,
and a large delegation of theatre
executives from this area.
Fred Johnson, drama editor of the Call
Bulletin since 1915, was honored at a testimonial
Tuesday (20) by Bay area theatremen.
Attending were drama critics and press folk
from the area and Celeste Holm, currently
fulfilling a night club engagement. Johnson
was complimented by theatremen, union officials
and executives for his many years of
service. A scroll was presented to him with
more than 60 names of theatremen attesting
to his fine workmanship.
E. I. Rubin was back from a business trip.
His sister Rose Marfisi from Omaha is visiting
here . Smith, former RKO manager,
was back visiting
his many friends. Joe,
now located in New- York, handles film rights
for television . . . Elmer Sedin, Buena Vista,
was in from Los Angeles . Petersen,
Western Theatrical Equipment Co., was vacationing
. Silverman, and Oriette
Philpott, both from Paramount exchange,
returned from vacations . Halburton,
W. G. Preddey Theatre Supplies, was
vacationing . . . Pat McGuinness Thompson,
Loew's Warfield Theatre, returned from a
vacation . . . Visitors to the Row included
Rudy Buchanan, Lakeside, Stateline; Robert
Reese, Lakeport Theatre. Lakeport: Jack
Neugebauer, Brockway at Kings Beach and
the Donner at Truckee; Al Stanford, Oaks
Drive-In, Paso Robles, and A. J. Longtin,
Guild, Sacramento.
The Motor-In at Mooney Park near Visalla,
formerly an Affiliated theatre, has been sold
to Harvey Amusement Co., effective Sunday
(25 1, for an undisclosed sum . Unger
has opened a Los Angeles branch of his
popcorn and concession supplies company on
Filmrow . Stevenson, manager at
Paramount, was a happy man last week.
Mrs. Cary Grant stopped off in town between
trains and was shown our fair city by the
very able Mr. Stevenson.
. . . Laverne
.
A. C. Brown, auditor, is at Paramount .
Gladys Beaupre, receptionist at Paramount,
returned from Los Angeles . Gilbert,
Paramount, celebrated a birthday
Stamey, new Paramount blller, has a
southern accent Kehoe, Paramount
ledger clerk, is recovering from a bite
in the cheek from her friendly dog ....
Robert Bemis, W. G. Preddey Theatre Supply.
is on tour of the valley on business.
. . . Lucille
Changes in the management In Charles M
Pincus' district for the Blumenfcld Theatres
include: Carroll Bradley, to the Vogue In
Pittsburg; Lou Spllzler, manager of the Auto
Movies Drive-In, and Dee De Witt back at
the Motor Movies in Stockton
Negri, formerly with Herbert Rosener Co. and
now retired. wiLs.seriously Injured neiir Suntu
Crua when the car In which she and in
woman were driving plunged over a dc
,
bankmcnt. The women were trapped n
car. Luclllc's condition was described it
Internal Injuries.
"fair." She hos u fractured pelvLs ond po.sdibli-
Keports are that representative!! of thi
new Todd-AO movie process, which Is said
to utilize a screen even larger than Clncramn.
have been In town shopping for a theatre
adequate for Installation of the $Kiii.(Hmj
screen. Already surveyed are the Fox, Ooklen
Gate and State theatres. First film to come
her;; under the Todd-AO banner will bv Oklnhoma!"
. Hugh.son Lions Club contributed
$500 toward the purchase of the Del
Rcy Theatre by the Hughson Youth Center.
Hold Briefing Meets
For FWC Executives
LOS ANGELES—Theatre and district managers,
department heads and executive officers
of Fox West Coast's northern and
southern California divis.ons were briefed on
the various subjects covered at the recent
National Theatres conclave In Colorado
Springs, in meetings held here and In San
Francisco September 28, 29. respectively.
Speaker.'^ at the Los Angeles se.'^sion included
Elmer C. Rhoden, NT president: John B.
Bertero, president of FWC: Edwin F. Zabel.
NT vice-president in charge of Pacific
coast operations: M. Spencer Leve, FWCsouthern
California division chief: Bert
Pirosh, Thornton Sargent, R. H. McCullough,
A. M. Ahlskog, Andy Krappman, Stan
Brown, Jesse Elliott, Bob Smith, Harold
Wyatt, Dick Smith, Russ Brown and John
E. Lavery.
At the San Francisco huddles these speakers
were supplemented by William Thedford,
James Runte, John Klee. Bob Bracken and
G. G. G. Patterson. Zabel presided at both
meetings.
John Newton Purchases
California Theatre
FAIR OAKS, CALIF.—John Newton h8>
purchased the Fa.r Oaks Theatre from C. J
Remington, who had owned and operated the
house four years to a day. Newton is an
Oregon showman and accountant.
The theatre building is owned by Walter
Preddey. theatre equipment dealer, who i.';
leasing It to Newton. The theatre sale effective
October 1. was handled by Theatre
Exchange Co., Portland and San Francisco
SALE Of THEATRES
ALL J SHOWS. INCLUDING DRIVE-IN,
TROL IV TIX KEY CITY
Allracllitly Fricid. libtral Ivmt. Eirningt h>|hlr
altrwtivr. Oil pliy. Irrlgatloci. ttry large trade
ttrritory. Ftdcral tai rrco-dt arailabli Unuiual
dtai dut to relirtmtnt. S50.000 down. Liberal timf
on balance.
Box «012
80X0FFICE, 83S Van BrunI Blvd. K C. 24, Mo.
:OXOmCE
:
l, 1955 61

. . Tommy
. . Paul
. . While
. . Reggie
. . Norman
. . Dave
. . Les
. . Jim
. . Joe
HLM FAMILY HONOKKI) — Steve
Broldy, r ght, president of Allied Artists,
presents a plaque to Samuel and Irving
Bri.'kin, veteran studio executives, commemorating
the dedication of the Briskin
building at Hollywood's Temple Israel.
The ed:fice was erected in honor of the
parents of the Briskins, the late Rose
and Benjamn Briskin, and houses the
religious school and administration
offices. Broidy and the two Briskins all
are past presidents of the temple.
John N.Krier Is Named
I-M Vice-President
SALT LAKE CITY—John N. Krier was
elevated this week from buyer and bocker
of Intermountain Theatres to vice-president
and general manager, succeeding Ray M.
Hendry, who died two weeks ago after a heart
attack.
Acor Peck, Sy Barlle t
Form Producing Unit
HOLLYWOOD— Gregory Peck and producer-writer
Sy Bartlett have formed Melville
Productions as an Independent film unit.
Plans for the new outfit were completed In
New York by Peck and Bartlett, who will
establish offices here next month and announce
the first picture under the company's
banner.
Peck is committed next to 20th-Fox for
"The Man In the Gray Flannel Suit." His
most recent starrer, "Moby Dick," is being
planned for early 1956 release by Warners.
New Film Sizes Hold
Montana Interest
MISSOULA. MONT.— Nearly 100 members
cf the Montana Theatre Ass'n at the annual
fall convention here this week heard President
Carl Ander.son of Kalispell pledge continued
cooperation with Theatre Owners of
America in efforts to prevent federal restrictions
on the motion picture industry.
Anderson said united action by TOA was instrumental
in reducing the amusement tax
and that such united action and vigilance
against federal controls would be necessary
in the future.
The board of directors met in closed session
Monday (26). Present officers of the
association are President Anderson: Tom
Grady of Shelby, vice-president, and Jack
Suckstorff of Sidney, secretary-treasurer.
They will remain in office until the spring
meeting in Billings May 7, 8. The 1956 fall
convention will be held at Butte.
Most discussion at the meeting here centered
on the impact that 55 and 70mm film
would have on motion picture houses, both in
a bid for increa-sed attendance and in the cost
of converting to bigger screens, new projection
equipment and, in some cases, new theatres.
A screening of "The Phenix City Story"
and "The TaU Men" and a social hour and
dinner dance comprised the nonbusiness portions
of the convention.
Sign Two U-I Contractees
For 'Amazing' TV Show
HOLLYWOOD—Lux Vido Theatre has
set Barbara Rusli and Grant WilLams, U-I
contractees, for the stellar parts in "The
Amazing Mrs. HoUiday," due for telecasting
Thursday (6). The property also was obtained
from U-I, which filmed it as a
Krier started his career In the Industry
as an usher in Rock Island. 111. He held managerial
posts with Paramount Theatres in the
Deanna Durbin starrer some years ago.
Middle West until 1937, when he joined Intermountain
Theatres, an affiliate of United
Additionally, Lux has secured the script
of "Two Dollar Bettor," produced in 1950
Paramount.
by Jack Broder. as a future TV entry. Meantime
Broder. who recently purchased "Loud
He served as manager of the Capitol and
Utah in Salt Lake and was manager of
Law," a "Studio One" teleplay, sold it to
houses in Twin Falls, Ida.; Logan and Provo,
Frank Sinatra, who has earmarked it for
Utah.
theatrical filming as a part of his schedule
In Provo. he was active In civic affairs,
for United Artists release.
serving as president of the Provo Rotary Club,
vice-president of the Provo Chamber of Commerce
and as Utah County war bond drive
Succeeding Armand Schaefer, Hal Roach
jr. ha.s been elected president of the Alliance
chairman.
of Television Film Producers. Other new
In 1946, he became purchasing agent for
officers are Maurice Unger, vice-president;
Intermountain Theatres and moved to Salt
John Zinn, treasurer, and John Flndlater,
Lake. In 1952, he became buyer and booker.
secretary. William F. Broidy remains as
The Kriers have two sons, Gary, attending
chairman of the executive board.
the University of Utah, and John, in the
Army in Germany. Krier is a member of
TCF Productions, 20th-Fox's video subsidiary,
booked Macdonald Carey. Teresa
Salt Lake Variety Tent 38.
Wright and Thomas Mitchell for the leads in
"Miracle on 34th Street," tclcversion of the
theatrical feature made by the parent company
eight years ago. Robert Stevenson will
direct the TV opus.
Plaque to Jean Hersholt
HOLLYWOOD Actor Jean Hersholt was
jjre.sented a plaque at the sixth annual
Brotherhood testimonial dinner given by the
apparel and textile division of the National
Conference of Christians and Jews. With
Dirk Powell as emcee, the affair honored
Hersholt for his efforts In promoting brotherhood.
DENVER
.
R/rel Madero, manager of the South Drive-In,
has resigned and has gone to Cheyenne
a,", field representative for the Wyoming
Newspapers, Inc. on the way from
Rawlins to Denver, Robert Bode, salesman
for National Screen Service, played good
Samaritan following a head-on car collision.
Seven people were hurt, and Bode did first
aid until the state patrol came.
George Hodges, manager of the Gothic,
has a fire-engine red Buick . Shirk,
who operates a tape service, set up the
speaker system for the arrival of the stars
for the Italian Film Fest.val, and also for
the National Theatres convention in Colorado
Springs . Allmeyer has closed
the Lake at Grand Lake. The location is
pnncipalii- a summer resort.
Henry Friedel, MGM manager, is spending
a vacation at his mountain cabin . . . Jerry
Banta, salesman, underwent an appendectomy
at St. Luke's Hospital , Levinson,
MGM publicity man from Minneapolis,
was here assisting Frank Jenkins with the
campaign for the world premiere of "Trial"
at the Orpheum.
Burton Robins, vice-president of National
Screen Service in charge of sales, was in
Denver on his first trip around the exchanges
since taking his new post. He called on
theatres and conferred with Jim Parsons,
manager . McMahon, salesman
for Buena Vista, was in from his Salt Lake
City headquarters for conferences with Marvin
Goldfarb, district manager . Ashby,
general manager Allied Rocky Mountain Independent
Theatres, went to Steamtxaat
Springs and Oak Creek to look over theatres
in which he Ls a partner, and to confer with
Robert Smith, his partner.
Mary Lee King, booker at Buena Vista,
went to New York to attend the World Series
. . . Patricia Pattison, clerk at Buena Vista,
has resigned to return to college . . . Gene
Gerbase, Republic manager, made a sales
trip to Albuquerque, N. M. . Davis,
general manager for Atlas Theatres, visited
company theatres in Gunnison, Monte Vista
and Salida . . . C. U. Yaeger, Atlas Theatres
president, went to New York to fulfill his
annual chore of attending the World Series.
Harry Mandell, vice-president of Pilmakers,
was here conferring with Tom Bailey, franchise
holder, and also made a deal with
Bailey to handle Gibralter Pictures for Denver
and Salt Lake City . Laramie,
Universal salesman, and Mrs. Laramie, spent
their vacation in Minnesota . Ricketts,
Paramount manager, went to Des Moines for
his vacation.
Theatre folks seen on Filmrow included
Mrs. R. H. Magor and Mrs. O. D. Stevens,
Pine Bluffs. Wyo.; Mr. and Mrs. Nathan
Greer, Santa Fe, N. M.; E. Merle Gwinn,
Benkelman, Neb.; Mr. and Mrs. Mitchell
Kelloff. Trinidad; Elden Menagh, Fort Luplon;
James Peterson, Littleton and Carman
Romano. Louisville.
Ted Post to Direct
HOLLYWOOD -Ted Post, heretofore active
as a video film pilot, has been signed to direct
"Tlie Peacemaker."
62 BOXOFFICE October 1, 1955

Rep)
10th
Eight Hit 200 or More
In Big Chicago Week
CHICAGO
N'fwcunu'is were m the iniiiority.
but opened with nice buslne.-tf. They did
not. however, outdo the holdovers which have
continuously kept grosses to such a high par.
Cinerama Hohday" is still a complete sellout
even though it passed Its 15th week at Eitcl's
Palace. "The McConnell Story" at the
Chicago, where Nat "Kin?" Cole head.s the
stage revue, again did exceptionally well.
Others which have carried on with high boxoffice
honors were "The Shrike" at the
Woods. "Maddalena" at the Ziegfeld, "To
Catch a Thief" at the United Artists and
"The Red Shoes" at tlie World Playhouse.
I
Average Is 100)
Carnegie— Not As a Stronger lUA)
Chicago—The McConnell Story (WB) plus stage
195
275
175
Eitel s Hoiidoy (Cineromo),
revue, 2nJ «k
Cinema—Notorious RKO),
Palace—Cincromo
reissue
I5fh wk 350
Esquire—The Virgin Queen (20th-Fox), 3rd wk, ..195
Grand— Phantom From Spocc (UA), Gog (UA),
3rd wk 165
Loop -Summertime L A
, wk 190
McVickers -The Cobweb ,MGM) 195
Monroe-Not As o Stronger (UA) 190
Oriental—Gentlemen Morry Brunettes (UA) plus
Morctana-Moore tight films 210
Roosevelt—The For horizons iPoro); Hell's Island
(Paro) 205
State Lake— Mister Roberts (WB), 5th wk 200
Surt—The Divided Hcort ;Rep), 2nd wk 190
United Artists—To Cotch a Thief (Pora), 4th wk..215
Woods—The Shrike U Ij, 3rd wk 230
World Playhouse—The Red Shoes (UA) reissue,
2nd wk 220
Ziegfeld—Moddoleno (IFE), 3rd wk 225
'Queen' Is No Whiz, While
•McConnell' Holcis Up
KANSAS CITY—The two art houses did
good business last week, the Glen with "House
of Pleasure" and the Vogue with another
return engagement of two Alex Guinness pictures.
"The Virgin Queen" was disappointing
at the Uptown, although bolstered by a
return engagement of "A Man Called Peter."
The splitting of the four Fox houses into
three groups this time was an innovation.
The Midland's second week of "Tlie Kentuckian"
was helped by the Marciano-Mooie
fight reels the latter part of the week. "We're
No Angels" was held over a day in its second
week at the Paramount.
The Orpheum Theatre will reopen October
6 with "The Tall Men."
Glen— House of Pleosure (Kingsley); Annopurno
IK'ngsley) 175
Kimo— Innocents in Poris (Tudor), 4th wk 90
Midland—The Kentuckian (UA); The Top of the
World SUA), 2nd wk 100
Missouri—The McConnell Story (WB); Wokambaf
(RKO). 2nd wk 150
Poromount—We're No Angels Pore), 2nd wk 100
Roxy, Fairway and Granada— How to Be Very,
Very Popular 20th-Fox> 125
Tower—The Shepherd ol the Hills (Para); The Troll
of the Lonesome Pine Para), reissues 110
Uptown—The Virgin Queen (20th-Fox); A Man
Colled Peter 20th-Fox) 90
Vogue—The Lovender Hill Mob (U-l); The Man
in the White Suit (U-l), return engagements. . . .200
'Many-Splendored' Leads
Indianapolis First Runs
I.N'DIANAPOLIS—Over-all business was
moderately good at the first run theatres
here. "Love Is a Many-Splendored Thing." at
'he Indiana, has been attracting the most
ention. "Night of the Hunter," supported
• the Marciano-Moore fight film, got a
moderate play at Loew's.
Circle—The Lost Command (Rep); The Twinkle in
God $ Eye
:
80
Esqu.ro— Morty UA), 3rdwk 90
Indiana- -Love Is a Mony-Splendored Thing
t20th.F3. '. ," '
,40
^c.ths— Moniko Hallmork); Mixed-Up Women
Hallmork) 100
-*s---Nlght of the Hunter (UA); Top of the
World (UA)
too
David Dallas Moves Up
To Home Office Staff
MANlIA'rrAN David Dallas, who hu.s been
city iiianiiKcr foi Mid-Ccntnil Ttuiitre.s hero
for II niunbci- ol years, has Jciincd the Man-
DA\1D DALLAS
hattan home office staff as director of advertising
and public relations. Bob Fellers, general
manager, said the long experience which
Dallas has had In the motion picture business
and his work and interest in the field
of civic endeavor have especially qualified
him for the position.
Fellers said no new city manager will be
named. Bill Mall, who has been Dallas'
assistant for many years, will manage the
Campus. Leo Casey, who has been managing
the Edgewood Drive-In, is being transferred
to the State, and Raymond Miller will run the
Coed. No replacement for Casey at the Edgewood
has been announced.
J. B. Harper Will Remodel
Campbell. Mo.. Theatre
CAMPBELL, MO.— J. B. Harper, grocer of
this city, who recently purchased the Missouri
Theatre here, plans a full-scale remodeling
program. The interior will be redecorated;
all new projection and sound equipment will
be installed and a new screen added.
The new owner also plans to furnish the
theatre with new seats with cushion backs as
well as cushion bottoms. A new heating system
is also in his plans. Harper said, adding
he could not say exactly how long the house
will have to close down, but that he would
have it open for business as soon a-s possible.
Harper purchased the Missouri early in
September from Nathan Reiss of Memphis,
who had owned and operated the theatre
since 1947.
At one time. Harper operated the Harper
Theatre here, and more recently operated a
theatre In Medaryville, Ind.
M. E. Berman Resigns
SPRINGFIELD, ILL Moriimcr E. Berman.
Orpheum Tlieatre manager here for the
last 19 years, has resigned his position with
the Balaban & Katz organization, operator
of the theatre, to undergo medical treatment
for a recurring ailment dating from World
War I. Berman was awarded a Purple Heart
for his war service.
Fox Midwest Circuit
In 26th Convention
KANSA8 CITY—A dinner ol the Saddle
and Sirloin Club, to which Industry leader.')
n the area were Invited, wound up the 26lh
convention of Fox Midwest Theatres at the
Hotel Muchlebach this week. Elmer C.
Rhodcn .sr.. former president who resigned
to head National Theatres, of which Fox
Midwest Is a .subsidiary, opened the convention
of the 130 theatre managers and offlcipersonnel.
Rhoden recounted that the National Theatres
lineup hod been Incren.sed by acquisition
of the Lawrence circuit of Salt Lake City,
composed of six Indoor houses and one drlvein.
Another drlve-ln was acquired at Los
Vegas. These arc the only drlve-lns owned
by NT. Pox Midwest has none.
He told the values to be had from researcli
projects, such as the public-know-about tests
made in an Oklahoma area where it was
found that 730 out of 1,000 knew about
the production of "Oklahoma!" The ex-
|)anslon of such tests is being considered, hi-
.-aid. and that In from six months to a year
I the time needed to develop techniques'.
Cinemiracle will be launched and shown exclusively
by National Theatres.
President Rhoden spoke of the importanci'
of the coming Audience Awards, declaring
that never before in the 50 years of motion
picture exhibition has the public been asked
to help choose the stars of the future and
to decide what type of pictures should be
produced.
"There will be no commercial sponsor for
the televised broadcast of these awards
December 5." Rhoden emphasized. "The program
will be planned to .sell the motion picture
industry to the public, not some other
product."
Chicago Suburb Fights
Proposed Twin Airer
OAK LAWN. ILL.—Some 150 residents appeared
at recent rezonlng hearings to protest
the Installation of a drlve-ln twin theatre
at 79th street and Harlem avenue. Most residents
were not against the proposed rezonlng.
but loudly protested the theatre Installation
Originally the rezonlng petition asked for
a change to light Industry, but the attorney
for the petitioner amended the request so
that the 57 acres of land at the northeast
corner could be used for the drlve-ln.
Residents expre.ssed approval of buslne.--.-^
zoning If stores or shopping districts were
installed, but felt the traffic load on the
streets adjoining the only place of recreation
for the children was too hazardous. Nottingham
school and playground are situated on
ten acres at the northeast section of the proposed
rezonlng area.
The petition was requested by Sam Levin of
Ohio, who told the zoning board he had installed
four such theatres In Ohio and one
in Springfield. 111.
Only Theatre Reopens
ROSEVILLE, ILL.—The La Rose Tlieatre
here reopened September 16 under the managership
of Raymond Hopwood of Peoria.
Hopwood disclosed that Rosevlllc's only movie
house will operate on a Friday. Saturday and
Sunday pobcy with a change of feature on
Sunday.
BOXOFFICE :: October 1, 1955 63

. . . Dan
. . The
. . Bill
. .
. . "Five
CHICAGO
n west side city war against trash in streets some rapid and extensive remodeling. When
and alleys has been helped along by the theatre reopens, "Ulysses" will start a
200 free tickets to a triple-feature show at six-week run . . . "The African Lion" opened
the Garfield Theatre. The cleanup committee
distributes the tickets to children who new 15-minute cartoon, "Peter and the 'Wolf"
at the Loop Theatre Friday with Disney's
as an added feature. "The Lion" was previewed
at the Carnegie while clips of the
aid in the drive.
Leonard Grossmann reported that business picture made the rounds of children's TV
at the Rena, reopened a couple of months programs.
ago, is humming. Grossmann. one of the oldtime
theatremen in the city, knows all the Mr. and Mrs. Irving Mack and the Joseph
angles and his method of operation proves Macks plan to attend the TOA convention in
he uses them to advantage. A succession of Los Angeles next week. Mack announced he
tie-in deals has paid dividends, according to is having the entire Filmack plant air conditioned.
The newly organized Filmack bowling
Grossmann, and he has another series lined
up. On the extra feature agenda are a team soon will be ready to match other Filmrow
leagues . . . Ralph Banghart. RKO pub-
Halloween party and an Armistice Day program
for children. Grossmann usually seeks licist, returned from a trip to Kentucky in
the aid of the PTA on his kiddy programs. behalf of "Tennessee's Partner' . . . Fred
Weppler of the Colonial at Colfax made the
The Chicago Gospel Tabernacle Auditorium
presented ''Martin Luther" Saturday and
Sunday evenings with no admission charge
Goldman has joined Allied Artists
as office manager, moving from Republic . . .
Charles Wolk, who has traveled to almost
every corner of the globe, returned from a
month's vacation in time to attend the tenth
wedding anniversary of the Howard Wolks.
Harvey Shapiro retui'ned to B&K after an
absence of two years as co-manager at the
Roosevelt Theatre . Methe. who managed
the Berwyn Theatre, died Saturday
morning (24) as a result of war injuries . . .
Mi.ss Texas (Mary Miles Daughters) was due
here Tuesday in promotion of "To Hell and
Back," booked at the United Artists Theatre.
The Fifth Army band will participate in a
parade . Oriental, only theatre in the
Loop showing the Marciano-Moore fight
AA's "The
films, reported fine business . . .
Phenlx City Story" and "Las Vegas Shakedown"
opened runs in 30 first class neighborhood
houses.
The Grand is closing for three days to do
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rounds on Pilmrow.
"Court Martial," distributed by A. Teitel
Film Co., is doing a landslide business. Simultaneous
openings are scheduled for B&K,
Essaness, Schoenstadt, Coston and Allied
theatres, and theatres in the Milwaukee area.
Mr. and Mrs. Dan McPhee are enjoying a
fall vacation. She is in charge of B&K's
mailroom, while McPhee is in the purchasing
department ... A. Teitel, owner of the World
Playhouse, returned from a California trip
to find that "The Red Shoes" was doing a
tremendous business at his theatre. A number
of tie-in projects have proved very
profitable, among them a "Red Shoe" day at
Goldblatt's department store.
.
Sam Kaplan of Albert Dezel's office reported
"Mobs, Inc." was playing selected
B&K, Wai-ner and Essaness theatres
Charles Teitel and his wife went to New York
City where they will celebrate their 14th wedding
anniversary, and transact some business
. . Messrs. Panagos, Doerr and Gregory
.
of Alliance Amusement Co. went to Washington
state to make the rounds of circuit in-
CALLING ALL
EXHIBITORS!
Steady pro|Cction (or a successful showing of wide-screen
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phouses • Repair work on all
protectors, movements and arc lomp lamp c( controls • Marquees
• Folding Chairs •Oaten i • Film ( Cement • Curtain
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nil So. Wabash Ave. Chicago 5, Illinois Harrison 7-7573-4-5 6
ens • Lenses • Stercoplionic
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minum Reels • Generators •
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dc Products • Genuine McAuley
terests there. Doerr's daughter Rita Jean was
married to John McDonald.
Jerry Cohn was appointed manager of the
Will Rogers. He formerly was assistant at
the Chicago . . . Mickey Gold, assistant at the
Oriental, vacationed in New York . . . Tony
Steuber returned to the Oriental managerial
staff . . . Frances May, who has been David
Barrett's assistant at the Carnegie, is taking
over while Barrett spends six months in England
. Guns West." an American
Releasing Corp. film distributed by Capitol
Film Co., is scheduled for a citywide break
in major houses October 7.
. . . Bob
"Hill 24 Does Not Answer" will open at the
Ziegfeld November 3. Manager Tom Dowd
said admission will be upped to $1.50 . . . Roy
Rogers passed through the city en route to
the Madison Square Garden rodeo
Lewis of Republic will combine his vacation
with a honeymoon when he goes to New York
next week. He is marrying Gretchen Kohler.
Business Upsurge Noted
In Springfield Houses
SPRINGFIELD, ILL.—Theatre business in
Springfield for the first eight months of
1955 indicates that it is at its highest standing
in five years, according to a survey made
recently by the Illinois State Joiu-nal-
Register.
Wayne Allen, staff writer for the paper,
said in a recent article that where August
ordinarily is the worst month at local theatres,
"this year ranked as much as 25 per
cent above boxoffice figures of the same
periods from 1950-1954."
The article continued:
"The local August upturn in attendance
made the month compare favorably with
June and July, other doldrum months, despite
competition from the Illinois State Fair and
the pre-Labor Day weekend American Legion
convention, not to mention that ever present
takeaway threat by television.
"Credit for the surprising strength of
August in the over-all attendance survey is
given to top product by local theatre managers.
'Mister Roberts,' a three-week spectacular
at the Roxy; 'Love Is a Many-
Splendored Thing.' a two-week grosser at the
Fox-Lincoln: 'Summertime,' a Senate hit,
and 'You're Never Too Young' at the
Orpheum w-ere responsible . .
.
"The forecast for fall and winter business
at the four downtown first run theatres is
for a continued rise in 1955 turnstile figures.
Like exhibitors over the country, local theatre
managers are banking on public interest in
several new screen processes to offset television's
elaborate lineup of 'spectaculars.' "
Shows' Community Values
Stressed in Lions Talk
FULTON. MO.—Gordon F. Halloran, St.
l,ouis manager for 20th-Fox, discussed "Main
-Street and You" at a Lions Club meeting here
Wednesday (7). Arrangements for Halloran's
appearance were made by Don Fike, cot)wncrs
of the Fulton Drive-In on Route 54.
Halloran pointed out the importance of.
motion picture tlieatres to other businesses
ol a community, and brought out that motion
pictiue.s help create consumer desire for many
Items sold by merchants in any American
city.
64 BOXOFFICE :: October 1. 1951

%rPemr,
f
0

KANSAS CITY
l^G.M gave an invitational screening at T.
H. Slothowei's Sunset Theatre in
Wichita recently of "The Trial." It was attended
by about 80 judges, bar association
members, civic leaders and members of the
press, radio and TV. Bernie Evens, publicist,
arranged the screening. He is expecting "five
gorgeous gals" from Samuel Goldwyn's "Guys
and Dolls" here the last week in October to
promote the Goldwj'n picture . . . Commonwealth
President R. M. Shelton was still hospitalized
at this writing but was reported
improving . . . R. R. Biechele. veteran Kansas
City fKas.) exhibitor retired by the 1951
flood, has been in Bethany Hospital but was
able to return home.
G. M. Harttmann, who owns the Armour
Theatre but has lived in Chatsworth, Calif,,
for a number of years, is reported returning
to Kansas City to live. He has been in ill
health recently.
Instead of attending the KMTA board
ED HARTMAN'S
New 1956
BOOKING BOOK
Now on
Sale
$]50
Perfect for Circuit Managers
More Space for Exhibitors' Use
When on filmrow. Drop in and See It
or
Write
MOTION PICTURE
BOOKING AGENCY
1717 Wyandotte Victor 7379
Konsos City, Missouri
^

I am
;roater
MOTION PICTURE ASSOCIATION
o£ Greater Kansas City
ARTHUR H COLE
HONOR FUND
Be Shiyon
Cha
Richard P. Brout
Scnn Lowlcr
\'icc-Chairmcn
Robert F. Withers
Treosurcr
Dear Friends:
Last July the Motion Picture .
Kansas City decided uj^ :
a plan to honor Arthur H. Cole in recognition and appreciation ol the fine work
he has for so long done on behalf of the industry, both locally and nationally.
That plan is now ready to be launched and we believe you will feel if a privilege
to participate in it.
Horry Homburg
Jomci Lewis
Ed Hartmon
Rube Finkelstcin
George Bokcr
T. R. Thompson
Rolph LiBcou
Throughout his more than 40 years in the industry, Arthur Cole has constantly
served as its "diplomat without portfolio," always at the beck and call of exhibitors
and distributors alike, wherever and whenever the need arose. This took in many
things, not the least of which was a constant effort to improve the industry's public
relations; to deal with censorship, legislation and taxation.
Arthur has been a key factor in the development of goodwill with the many and
varied public groups, some of which, at times, have been hostile to the industry
Always he has won them over, enhancing the industry's status in the eyes of civic
leaders and the general public and strengthening its position.
Directly or indirectly his work for the industry has benefited each and every
person in it; particularly exhibitors and distributors, who have been helped to save
and to make money.
Because of his humanitarian interests and activities, the Committee has thought
it would be most fitting to do something on behalf of Arthur Cole's favorite charity
—the YMCA Boys Camp for underprivileged youngsters on the outskirts of Kansas
City. The funds raised will be used to provide additional housing facilities at the camp.
We believe that all who know Arthur Cole will want to have a part in this
project. And that all others, with a sense of pride in their industry and gratitude for
the good that is done for it, will welcome this opportunity to do honor to a fine man
and, at the same time, aid a worthy cause. By so doing Arthur Cole and a lot of people
will be made very happy.
Gifts are tax deductible.
Sincerely
yours,
\^dv^^
Chairman
Please Return This Coupon With Your Contribution
ARTHUR H. COLE
HONOR FUND
For Underprivileged Boys
Genflemeri:
pleased to participate in honoring Arthur H. Cole.
Enclosed is my contribution of $
Robert F. Withers
Treasurer
215 West 18th St.
Kansas City, Mo.
Nome
Address
Moke Checks Povoblc to Robert F Withers
Dote
lOXOFTICE :: October 1. 1955 67

. . John
. . Bud
Elmer C. Rhoden addresses the Fox Midwest convention at Kansas City. At
left is Senn Lawler, general manager, and at right, Richard Brous, president of Fox
Midwest.
KANSAS CITY
(Continued from preceding news pagei
Guy Bloom, Nevada; WUliam Bradfield,
Carthage; Mr. and Mrs. S. P. Batman, Oregon;
Ray Cook. MaryvUle; Jack West, Harrison
ville; Walter Eisenhauer. Slater . . .
Kansa.s visitors included Lily Welty, Hill
City; Virgil Harbison, Tarkio; Jim Snyder,
Oakley; C. S. Schafer, Blue Rapids; George
Wadlington, Fredonia (who insisted nothing
ever happens to him except daylight and
dark); Leon Pugh, Ft. Scott; Bill Flynn, Emporia;
Dan Blair, Smith Center.
James Lewis, RKO manager, spent part of
last week in Manhattan and in Wichita. Inspector
Ruth Davis was back to work after
hospitalization and Nellie Bradbury was home
with a tooth infection . . . Rube Perlman, DCA
representative, conferred with Harry Gaffney
about the midwest premiere of "I Am a Camera"
at Pox Midwest's Apollo Theatre . . .
Patt Turner, office secretary at Buena VLsta,
was wearing a new wrist watch Monday (26i,
a birtliday gift from the boy friend . . . Beverly
Miller, Kansas City, says he has a new
permanent wave in the left rear fender of
hi.': rar without knowing whom to blame. Le-
Roy Kirk, maintenance man. was back at the
WIDE SCREENS
c
'
CINEMASCOPE and PROJECTION |
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THE WIDEST LINE OF THEATRE
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"Better Seot/'ng Means Better 'I
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'A
STEBBINS THEATRE
EQUIPMENT CO.
1804 Wyondoltc GRand 0134
KANSAS CITY, MISSOURI
'i
Cowtown Drive-In in St. Jaseph after illness.
Mr. and Mrs. Fred Spindler, Fort Drivein
managers, took state fair vacation in
Topeka.
. . . Mr.
The Allied Artists office is expecting Jack
Leewood in to handle the coming promotion
for "The Phenix City Story"
and Mrs. Robert McCollum, who operate the
Jewel at Clarence, Mo., recently became the
parents of a third boy . Rickert, U-I
branch operations representative who was
in town on vacation visiting his parents,
called on the Row to see the new Universal
building. Rickert says he is having his usual
bad luck. He travels by plane and his trunk
has been lost, which should have arrived here
by railway express. When in Salt Lake City,
he got a ticket for jay-walking. He goes
from here to Memphis, wondering what is
in store for him there.
L&L Popcorn and Poppers Supply have
placed a Cretors popcorn machine and Cretors
warmer, along with a new Buckingham drink
dispenser, in the new concession counter
which has been installed in Fox Midwe.st's
Uptown. It is the 11th drink dispenser installed
in this area . Truog. office
manager for United Artists, is wearing a
broad smile because UA bookers are having
the biggest demand for the Marciano-Moore
fight pictures that they have ever had for
any fight picture the office has released.
Stebbins Theatre Kquipment Co. sold a pair
of Ultra Panatar lenses to Ken Winkelmeyer
for the Fayette at Fayette, Mo., which he
operates along with the Casino at Boonville
... A dozen or more of tJie "boys" on Filmrow
kept in touch with the World Series by
having lunch together in a room at the
Muehlebach Hotel where a television set
showed the game. Another bunch had a
little bad luck when they were betting on
football games in one of the bars.
5.250 See Fightcast
INDIANAPOLIS — The Moore-Marciano
fight played before an SRO crowd of 5,2,')0 at
the Indiana and Lyric theatres here. This
was the only city in the state to show the
tight on theatre TV. Admission price was
$3.50. Both houses are owned by Greater
Indianapolis Amusements.
Vandals Wreak Havoc
In Remodeled Theaire
GREENUP. ILL.—Vandals, who broke into
the Old Trails Theatre recently, started several
fires in various parts of the building,
which was being readied for reopening following
the installation of Cinemascope and
other improvements. They used a concrete
block to batter in the east door of the theatre.
Several panels were broken before they
found the one nearest the lock. After gaining
entrance, they started a blaze adjacent
to the door by setting fii-e to piles of paper
and a broom. Three fires were started on
the rug in the lobby and another in a store
room.
Upstairs, they started a fire in the projection
room. Two other fires were set near
the stage. A window in the men's restroom
was broken. Fingerprints were taken in an
I
attempt to trace the intruders. The theatre
is owned by Paul Musser of Casey. 111.
Municipal Auciitorium
At Kansas City Gets TV
KANSAS CITY—A coaxial cable which will
connect the Municipal Auditorium directly
with the Southwestern Bell Telephone Co. is
being installed. This is being done to meet
anticipated demands by amusement and industrial
interests for television facilities.
Four circuits will have three terminal points
in the Arena, one each in the Music Hall, the
Little Theatre and the Exhibition Hall. The
telephone company is paying the cost of installation,
estimated at $350,000.
Closed circuit transmission and color telecasting
will be included.
Pettit Readying Avalon
For October Opening
AVA. MO.—L. H. Pettit, head of the Pettit
Theatre Corp., hopes to have his beautiful
new Avalon Theatre ready for its grand
opening early In October. The theatre will
cost in exce.ss of $50,000. It will have widescreen
and be equipped for CinemaScope anc
other scopes. Pettit also operates the Sfai
here. He formerly operated a .second theatn
under a lease but that building was converter
to other use. He also owns the Pettit's High
way 14 Drive-In near the citv limits.
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Is
68
BOXOFFICE :: October 1, li8

. . . The
. . Tom
. . The
. .
I
$125,000 Mullaney Suit
To Be Tried This Fall
CHAKLESTON, ILL.—Judge Robert F.
Cotton of the Coles County circuit court here
recently denied a defense motion for dismissal
m the $125,000 suit filed by the administrator
)f the John Mullaney estate, operator of the
Ricky Tlieatre in Mattoon. against the Frisina
\niusemenl Co., Springfield, which owns the
IJl.irk. Mattoon and Times theatres there. The
aicky went out of business in July 1952.
The suit is to be tried before a circuit court
lury. probably this fall. Motion to dismiss
he .-iuit was argued here in August before
Jud^e Cotton, who said the case may set
egal precedent in Illinois courts.
The petition, filed in November 1954.
illeged that the Frisina company drove the
?icky into bankruptcy by lowering the adnission
prices of the rival theatres, which
he defendant controlled, and by other unfair
jraclices. The complaint charged the deendants
with establishing a monopoly in the
heatre busijiess in Mattoon.
The suit was filed by Walter F. Mullaney
jersonally and as the administrator of the
.'State of his brother, John W. Mullaney. The
:ase reportedly was dismissed in the federal
lourts on a technicality before the state
iction was brought.
5t. Louis Area Drive-ins
Set Their Closing Dates
ST. LOUIS—Owners of a number of driven
theatres in this area have announced
entative dates for closing their theatres for
he season.
The Frisina Amusement Co. has named
)ctober 15 closing dates for these drive-ins:
iki-Hi. Hannibal, Mo.: Little Dixie, Mexico,
lo.: Skylark, Keokuk. Iowa: and in Illinoi.s:
tustic Starlight, Effingham; Charleston,
iharleston; Sky-View, Litchfield; Kay,
helbyville; Frisina, Taylorville, and Gordon,
tobinson.
The Sunset in Houston and Willow- in
Villow Springs. Mo., both owned by R. D.
"isher of the Star, Willow Springs will close
)ctober 8.
Airway, Memphis, Mo., C. W. Locke, Times
"heatre. Memphis. Mo., owner, was to close
)ctober 2.
Pine Hill, Piedmont, Mo., A. B. and Maude
efferis, closed September 29.
I Salem, Salem, lU., Cluster Theatres, Loren
''lu.ster, Salem, was to close October 15.
Sunset Drive-In, Mount Olive 111., Louis
idorizzi of Staunton, 111., owner, suffered
•reen tower damage in a windstorm the
Ight of September 21 and will be closed
idefinitely.
Hi-Y, Fredericktown, Mo., L. A. Mercier,
lercier Theatre, owner, will operate on
aturdays and Sundays only, beginning
'ctol)er 1.
IVest Quincy. Mo., Drive-In
;)losed by Highway Job
WEST QUINCY. MO.—The Quincy Drive-
|i on Route 24 operated under lease by Mayor
ay Parker of Brentwood. Mo., was closed
iunday ii8i because highway construction
|:tlvities in the vicinity made it difficult for
itrons to attend the theatre. The early
.oslng was unfortunate because the drive-in
'Id enjoyed nice business, and weather con-
Uons now are Ideal for
I
drive-in operations.
ST.
LOUIS
Q.ip.iiily audU-nces enjoyed the Mnrdano-
Moore fight via TV at LoeWs State here
.md at the Majestic, East St. Louis, while
the UA motion p.ctures of that brawl were
voted "the best ever" by those who viewed
them at a tradescreening at Ruby S'Renco's
screening room the morning of Saturday (24i.
•Every theatre should book Vm." wa.s the
praise of one rival exchange manager. Others
echoed that sentiment. Loew's State and
Loew's Orpheum keyed off the local runs on
the highlights of the big fight.
The case of Northtown Theatre Corp. vs.
Mickelson, trustee, et al (from Mlnne^ota»
has been submitted on briefs without oral
iirguments to Judges Woodrough. Vogel and
Stone in the U. S. court of appeals here.
be some time before the appellate court
It w'ill
issues its decision . . . J. G. Golladay, longtime
midwest theatre manager, has succeeded
William J. Souttar as manager of the Lincoln,
a unit of Fox Midwest Theatres, in Springfield,
111. Souttar resigned to become an
assistant vice-president of Burton Reid, Inc.
Golladay, with Fox Midwest for 25 years,
recently had been manager of the Kennedy
and Princess theatres in Kirksville.
A baby girl was born September 20 to Mrs.
John Edmundson, owner of the Edmundson
Theatre, Bloomfield, Mo. Her husband is
former county clerk for Stoddard County .
Jim Castle, Paramount publicity and advertising
manager for this territory, was in
Chicago recently for the special .showing at
the State Lake of the 70mm version of
"Desperate Hours," shot with double frame
cameras . Williamson, RKO manager,
was in Springfield, Cairo and Paducah
calling on circuit heads.
Art LaPlant, St. Louis salesman for
Columbia Pictures, was honored September
20 upon completion of 25 years with the company.
Carl Shalit, Detroit, division manager,
was here for this special occasion. Art was
presented with a beautiful wristwatch as a
memento . . . Al O. Bondy, theatrical distributor.
General Electric Films, was a visitor
Granite City city council upheld the
veto of Mayor Leonard R. Davis of the halfcent
sales tax ordinance. Ten votes were
needed to override the veto but proponents
of the tax got only eight. Five voted to
sustain the Mayor.
Stretch Miller, a radio and TV sportscastcr
here for the past nine years, has assumed his
duties as sports director for Radio Station
WIRL at Peoria, III. ... A motion picture
travelog on Soviet Russia was shown by Oliver
Vickery, president. Ferro-Bet Co., San Francisco,
the man who shot this uncensored
documentary, Friday (30i at the St. Loui-
University gymnasium. Vickery took the film
during an 8.000-mile trip behind the Iron
Curtain . St. Louis Community Playhouse
is discontinuing its activities because oi
failure to obtain suitable quarters for lishows.
Tom \V. Bridge of Dallas, recently appointed
Paramount southwest district manager,
wa-s here to confer with Harry H. Haa.'-.
manager, and to meet the local staff. He wa.s
accompanied by Al Fitter from New York.
Vice-President Hugh Owen's assistant. A 26-
year man with Paramount, Bridge was Dallas
branch manager before assuming his new
duties. His pri'ftent territory Include* Dallas.
Kan.sos City, Oklahoma City, St. Loul« niul
a new branch to open .soon In Houxton, Tex«h
AmonK fumlllar faces from Illinois on Filmrow:
Herman Tanner, Vandollu; Bernard
Temborlus. Brecse; Eddie Clark. Metropoll.s:
Charley Bcnlnatl, Carlyle; Tom Bloomer.
Belleville; Joe Goldfnrb. Alton; Izzy Wlciishlenk,
Piibllx Great States, Alton, aecompanled
by PGS Vice-President Duncan
R. Kennedy from Chicago; Rani Pcdruccl,
Frisina Amusement Co.. Springfield; Loren
Cluster. Salem; Dale Moody. Tuscola; Forrest
Plrtle and Paul Horn. Jerseyvllle. and Paul
Missouri Filmrou
Stehman. Winchester . . .
visitors Included: Judge Frank X. Rellcr,
WentzviUe; William Dean Davis. West Plains;
Russell Armentrout. Louisiana, and Bill
Williams, Union.
Open Five Nights a Week
VILLA GROVE. ILL The Clem 'Hieatre.
owned by George Barber, which wa-s reopened
for business September 22 after being dark
since early in June, will be open five nights
a week until the picture booking .schedules
permit nightly operation. The hou.se will be
dark on Tuesdays and Wednesdays.
I3J7 S. WAMSH. CHICA0O«6M NINTH AVL.NIW TCMII
^ Contact RIO Immediately!
j$erv«
PIZZA P\f\
AT YOUR CONCESSION |
No
Investment!
RIO 7?to ^ifuip Cotnpojuj
*•«»
• «
EVERYTHING FOR THE THEATRE
St. Louis Theatre Supply Company
Arch Hotlar
]}I0 Ohva St'

. . Variety
. . Bob
.
,'
Too 'Doggone Many Problems Cancel INDIANAPOLIS
Dog Matinee in Springfield, III.
SPRINGFIELD, ILL. — John Kerasotes,
Senate Theatre manager, had planned a dog
matinee for local canines as a promotion
stunt for "The Bar Sinister," but he
abandoned the plan because of too many
"doggone" problems. However, Kerasotes got
his publicity when the State Register ran a
story about the abandoned plans.
"After preliminary screening of potential
guests," the story read, "Kerasotes dropped
his plan to throw open his theatre doors to
the dogs. After numerous queries only three
masters or mistresses would guarantee good
cinema behavior on behalf of their pets.
"Kerasotes' ironchain rules demanded: (1>
Owners accompany their dogs replete with
leashes, (2) canines would be seated only in
theatre seats designated by plastic covers, and
(3) dogs becoming noisy or obnoxious would
be removed via nearest alley exit."
The article said that Kerasotes got the
idea from a Hollywood preview for dogs, but
added, "Since bull terriers are rare in this
part of the country, according to a local
kennel operator, Kerasotes planned a freefor
all. (No admission charge to owners accompanied
by dogs.)
"Even the mo.st lavish preparations—a free
bone for every canine plus gift biscuits and
sample pellets— failed to bring on the dogs.
(A glorified fire hydrant was to be placed
outside the theatre).
"The majority of dogs considered to be
well mannered pets belonged to children,
Kerasotes said. Since he planned a morning
screening to avoid possible loud barks from
two-legged moviegoers, only youngsters of
preschool age could have attended.
"Thfe biggest bone of contention, however.
CANDY - POPCORN
- SEASONING -
For Theatres and Drive-Ins
Dlitrlbuton
LORRAINE CARBONS
MISSION ORANGE
of
Send for Price List
Freight Prepaid en $100.00 or More
KAYUNE CANDY CO.
1220 S Michigan Avenue Chicogo 5, II
THE>WT^E EQUIPMENT
441 N. ILLINOIS ST.. INDIANAPOLIS, IND.
"Everything for the Theatre"
"SELECT" FOUNTAIN SYRUPS
DRINK DISPENSERS
Select Drink Inc.
42)0 W. Florlisont Av*. Phon*
St. Louli, IS, Mo. Evergreen S-59]!
was a public relations impasse. Would canine
critics sit still for 90 minutes of a story telling
of a bull terrier who takes on all fighting
dogs in the Bowery, then is rescued from the
fight pits and becomes a blue ribbon champ?
Probably none has read the Richard Harding
Davis tale.
"How would it look to other Senate patrons
if the dogs walked out?"
Foiled Burglars Leave
Mess at Illinois Airer
BREESE, ILL.— Perhaps lightning may not
strike the same place twice, but burglars
don't apply any such rule to their operations.
For the fourth time this season a burglary
was attempted at the Avon Drive-In near here
recently. The three unidentified men who
broke into the concessions building escaped
with food, milk and about $1.50 in change.
They were surprised by a game warden,
John F. Schulte, but managed to escape and
drove northward in a late model off-white
Chrysler or Dodge with a Missouri license.
The robbers, apparently angered vvlien they
failed to obtain a large amount of money,
broke all of the soft drink syrup jars, and
food and drinks were scattered all over the
concessions building; even the walls being
splattered.
Sheriff Dan Parker suspects the same men
may have burglarized a drive-in near Springfield,
Mo., the same morning. An empty milk
carton from Springfield was found in the
Avon Drive-In. A checkup revealed that a
drive-in at Springfield had been biu-glarized
several hours before the burglary here.
Louisville. 111., Louise
Receives Good Support
LOUISVILLE, ILL.—Vernal Elliott, owner
of the Louise Theatre, has publicly expressed
his thanks to Mayor Brice Jones for his introduction
in connection with the fine program
that marked the reopening of the theatre
on September 11 after being dark for several
months. Elliott also thanked the public for
the fine business the theatre is enjoying and
expre.ssed appreciation to the officers of the
Rotary Club, the Flora Greenhouse, Lester's
clothing and shoe store and the Louisville
Business Men's A.ss'n for the beautiful flowers
and best wishes they sent him at the reopening
of the Louise.
Tipton Theatre Reopens
TIPTON, MO.- Tlie Tipton Tlieatre, closed
during the summer, was reopened on a Friday,
Saturday, Sunday and Monday basis, two
changes a week. The theatre is operated by
Joe Ghosen of Sedalia, who has other theatre
lioldings
Dickinson Shift at Joplin
.JOPMN. MO. -Lester Cul|) is the new manager
of the Glen Theatre, replacing Jim Farrcll
who has moved over to manage the
Lux. Both theatres are operated by the Dickinson
circuit, with headquarters in Mission.
Kiis.
'Doth the Indiana and Lyric were filled to
capacity, totaling 4,800, for the Marciano-
Ken Collins has
Moore fight telecast . . .
resigned as manager of the Egyptian. Pete
Fortune will do the buying and booking . . .
Funeral services were held here Wednesday
1 28) for Mrs. Cathryn O'NeUl Crouch, wife
of Orville Crouch, Loew's Washington, D. C,
division manager. Mrs. Crouch was injured
fatally in an automobile accident there.
Crouch was assistant manager of Loew's
Theatre here before World War II.
Ted Mendelssohn, for the drive-ins, and
Joe Finneran, for indoor theatres, will be
film clinic moderators at the Allied Theatre
Owners of Indiana fall convention here November
15, 16 . . . Dave Friedman. Paramount,
was here to set up the state premiere of "The
Desperate Hom-s" at the Ciixle October 27.
He will have Joseph Hayes, Indianapolis-born :
author of the novel, drama and screen play,
back home for the day.
Mr. and Mrs. Ray Gardner have bought the
Strand at Paoli from Mi-, and Mi-s. F. W
Brauer, taking possession October 1. Gardner
new to the film business, is a Packard-
Studebaker dealer at Paoli. The Brauers are
going to Ai'izona for Mrs. Brauer's health
William A. Carroll, ATOI secretary, reports
a large Hoosier delegation will attend the
National Allied convention at Chicago No
vember 7-9.
Don Steinkamp has changed the name o)
the Dream at Fi-ench Lick to the Spring .
T. O. McCleaster, 20th-Fox division manage^
was here on business . Thome has sue
|
ceeded Ru.sh Williams as office manager an:
.
Women's
Toom Won
F. Jones ... 8
Borg & Kim . . S
Hcort 5
Poppers .... 5
Mode O' Day . 5
Hortmon's .3
Monlcv 3
101 Service 2
.
.
Men's
Team Won
8
Alley Rots .
Mode O' Day 8
Shrcvc's 7
United 7
Dixie 6
Peppers 5
Questionm'rks 4
Manlcy 3
70
BOXOFFICE :: October 1. 355 '!lCf]

-, iept^mber
I
CAMPBELL,
Joe Simon, Showman
At Memphis, Is Dead
MEMPHIS JoL' Simon, ii.>.>i^l;iiU nuiiuiger
3( tho Plazii. Luclami and Ro.seinary theitres,
operated by Augustine Ciaiiciolo, died
it Baptist Hospital here Saturday night i24>
liter a week's iUness. He was 62.
Sinion came to Memphis 22 years ago. He
lad tjeen assistant manager of the Warner
Theatre, ticket salesman at Ellis Auditorium,
nanager of the Rltz and associated with the
,)peration of the Plaza, Luciann and Roseniuy.
Simon was a friend of show people all over
he Uivited States. He was born in Jones-
X)ro, Ark. He went into show business very
/oung. He was a clarinetist and played bit
ij3
jarts in stock companies. Then he settled
lown as a musician and for many years was
n the orchestra and was assistant to Merle
'>ans. band master for Ringling Bros., Barium
& Bailey circus.
Cecil Vogel, manager of Loew's Palace, decribed
Simon as "a trouper all his life."
Vogel said; "He would do anything for
nybody. night or day."
Simon was active in the Shrine and Vaiety
Club. He was a member of the Anshei
Sphard Congregation. Funeral services were
leld Sunday with Rabbi Morton Baum oficiating.
Burial was in Anshei Sphard cemeery.
Simon leaves a sister and four brothers.
".
B. Harper Will Remodel
IJampbell, Mo.. Theatre
MO.— J. B. Harper, grocer of
his city, who recently purchased the MLssouri
."lieatre here, plans a full-scale remodeling
frogram. The interior will be redecorated:
II new projection and sound equipment will
€ installed and a new screen added.
The new owner also plans to fiu'nish the
heatre with neve seats with cushion backs as
'eU as cushion bottoms. A new heating sysem
is also in his plans. Harper said, adding
.e could not say exactly how long the house
'ill have to close down, but that he would
jiJiave it open for business as soon as possible.
2,300 Fight Fans Crowd
Savannah Auditorium
SAVANNAH, UA.— A capacity crowd ol
2,300 witnessed the closed circuit TV showliiK
of the Marcluno-Moore fight which wivs presented
by a local promoter in the City Auditorium.
Reception was reported by local sports editors
as being very good, with very little Interference
on the screen.
The equipment wils
brought to the city by the Theatre Television
Network. Seat prices ranged from $2.30 to
S3.45 for reserved seats in the orchestra. A
special section was set aside for colored
patrons.
Small seating capacity of the local Indooi
theatres was said to be the reason the pre.sentation
was not made in a theatre. The
largest theatre in the city seats 1,500, and
because of the expense involved in bringing
in the closed circuit setup, it was felt the
price scale would have had to have been set
tof) hich to make the venture pay off.
M. J. Brummell Heads Sales
For United Productions
SARASOTA, KLA.— M. J. Brummell, lormerly
associated with Eastin Pictures of Davenport.
Iowa, has been appointed executive
director of .sales
for United Productions with
offices in the Florida Theatre building here.
United Productions, succes-sors to the Thomas
organization as distributors of Movie Sweepstakes,
will continue to operate their screen
advertising and promotion facilities.
Closes Temporarily
CLEARWATER, FLA.—J. N. Dakos, owner
of the Ritz Theatre, has closed the house
temporarily. The Ritz is a neighborhood
theatre.
Lad Confesses Burglary
TAMPA, FLA.—A 13-year-old boy has admitted
burglarizing the Tower Drive-In. He
was placed in the custody of juvenile officers
Tristate Will Meet
In Memphis Oct. 24
MEMI'llIS A nujonllKlil bout ride on tin
Ml.ssl.vslppl will hlghllRht the Trl.sUiU- Tlieaire
Owners convention here Oct

. . . Other
. . Ilena
. . How'ard
. . Maxine
. . The
. . Long
CHARLOTTE
l^any theatres in the eastern section of
North Carolina and around the resort
areas suffered from hurricanes Connie, Diane
and lone. Damage was heaviest at New
Bern, where the total loss was placed at 12
million dollars. Other cities hit were Washington,
Belhaven, Wilmington, Morehead
City, Atlantic Beach. Beaufort, Rocky Mount.
Williamston, Windsor and Edenton.
Chunk Simmons, Charlotte actor, is a
cavalryman in "Pillars of the Sky," and has
been on location in Oregon . . . Billie Harris,
booker at Republic, was ill several days .
Pauline Griffith, secretary of the North
. .
&
South Carolina Theatre Owners Ass'n, suf-
SERVICE
and
COURTESY
for oyer 20 yean
OUR WATCH WORD
•CENTURY ^ri^oZo' STRONG laTps
CONCESSION EQUIPMENT AND SUPPLIES
STANDARD THEATRE SUPPLY CO.
30 YEARS OF DEPENDABLE SHOWS
H. G. ARENSON
3450 SELWTN AVE., CHARLOTTE, N. C.
Always A Pleasing BoxoHice Attraction
135 Bravord Court, ChorlotK, N. C.
FRANK LOWRY — JOHN WOOD
PHONE FR. 5-7787
.
fered a broken hip and has been in Charlotte
Memorial Hospital Anderson
of Mullin.s was in and booking . . .
buying
Mrs. Ella Austin of the Queen City Booking
Agency staff reports she has 19 black scottie
puppies for sale.
Myrtle Parker, president of the local
WOMPI chapter, and Gladys Hawkins, vicepresident,
were to leave Friday (30) for New
Orleans, where they will attend the Women
of the Motion Picture Industry convention
The local chapter sponsored a
there . . .
canned goods shower Wednesday (28 1
for
the Alexander Home for Retarded Children.
The cans were collected at the MGM office
and at the monthly WOMPI luncheon in
Thacker's restaurant . . . Lois
organizing a WOMPI chorus
Summers is
Crittenton
Home extended
.
appreciation to the
club for smocks given to the girls there . .
.
Billie Harris won the prize for selling the
most tickets to the recent dance.
.
Naomi Sigmon of 20th-Fox was married to
Jmi Carter McGee of U-I vacationed
at Daytona Beach . Callicut.
U-I, vacationed in Silver Springs, Fla.
vacationers: Lottie Short and
Mildred Hoover, Paramount, and Verda
Looper, Screen Guild Betty Gosey is
. . .
expecting a baby and will-leave SG . . , Viola
Wister will vacation in October when her
twin sister will visit here.
Billie Harris of Republic has succeeded
Lillian Knowlin, who resigned at Columbia,
as a member of the WOMPI board. Vera Ledbetter
has taken over as corresponding secretary
to fill the unexpired term of Margaret
Baker.
The WOMPI of Charlotte sponsored a
"kiddie matinee" at the Center Theatre at
9:30 a. m., Saturday (17). "Trail of Robin
Hood" was the feature; three cartoons rounding
out the program. The films were donated
by Republic, Columbia and Fox. P^-oceeds of
the matinee, which totaled $24.66, went to
the WOMPI charity fund.
Robert Schrader, manager of the Visulite
Theatre, is enjoying the successful run of
"The Green Scarf." To protect the surprise
ending of the film, Schrader is asking patrons
not to divulge its outcome and he is seating
no one during the final ten minutes of the
film. With the film, Schrader is running a
crossword puzzle contest; the winner is to receive
a $25.00 U. S. Savings Bond.
Two Memphis Suburbans
Bought by Neil Blount
.MEMPHIS Tiif .sale

Octobei
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lOXOFTICE .
1. 1956 73

I Theatre
.
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Experience — Industry — Integrity
ALBERT E. ROOK, Owner
160 Walton $t. n.w.
^^ stR^^So**''*
tel. alpine 8314 stvtt^Vlo^f;^'
P.O. box 1422 ^tt^X^
atlanta, ga. Tt*»»«t**'*
l/fo-u (leceiae . . .
QUALITY • SERVICE
and
• SATISFACTION
^' when you entrust your business to:
i THE QUEEN FEATURE SERVICE, Inc.
f^ Complete Theatre & Drive-ln Equipment
'^ & Supplies
p )912-V,
Morris Avenue Phone 3-8665
Birminghom 3, Alabama
SPECIAL TRAILERS
Quality and Service
Serving theatres In the South for 31 yean.
12 cents per word
Lowest cost onyyfhere
STRICKLAND FILM CO.
220 Pharr. Road, N. E. Atlanto
DAVY CROCKETT BALLOONS
Printed with
Name and Date of Showing
SOUTHERN BALLOON COMPANY
6 Walton Atlanta, Georgia
Tax-Supported Foundation Makes
Children's Films in England
MIAMI—Many Miami theatre managers
are doing a good job of padding their regular
programs with cartoon shorts and other film
fare which they hope will appeal to the
juvenile clientele which descends on the
theatres before noon on Saturdays, reports
George Boui-ke in a Sunday Herald story. He
then informs readers that from a British
Information Service release, it was seen
that this "padding" is far short of the
thoughtful building from the ground which
has been done in England through the Children's
Film Foundation, successor to J. Arthur
Rank's Children's Entertainment Films Co.
The foundation, financed by a $350,000
annual grant from the British Film Production
Fund, which is collected from entertainment
tax receipts, has been providing the
main films for England's Saturday morning
.shows for the 12-year-oIds and under.
Although American cartoons and other
suitable short features may also be used, the
main film is always one made specifically for
this juvenile audience, which shells out its
seven cents admission fee with the expectation
of getting something new, not a film
purporting to have juvenile appeal but actually
produced with the idea of catering to
adults rather than children.
In Britain, films are classified according
to their suitability—U for general showing:
A for films desirable for adult audiences;
and X for exhibit to adult (over 16) audiences
only. "Until Rank started Entertainment
Films there were no pictures produced esspecially
for junior audiences—Disney features
and certain cartoon shorts excepted,"
the British Information report declares.
The children's films are made without any
consideration for the adult taste. At present
the subjects are wholesome tales of outdoor
activity—usually with animals and children
of normal appearance and intelligence, not
prodigies or cute tricks who might appeal to
adults but would leave the kids themselves
cold. But it wasn't always thus.
"When we first began making these films,"
a production spokesman said, "we had to deal
mainly with crime and violence of some sort,
because our audiences had been brought up
on gangster and western pictures—not all
from Hollywood by any means."
Three big circuits, and the independent
movie houses, all get the films in turn. Each
new picture is allocated to one of the four
groups, and is passed on to the next when
it has completed the rounds. It is estimated
that each picture takes four years to circulate
nationally—by which time there is a
new generation of under-12s and the film can
be booked again.
SAVANNAH
^Organization of a Downtown Merchants
Ass'n is being watched with interest by
operators of the downtown theatres, who plan
to cooperate in the movement. Its purpose
will be a strong merchant organization
planning events to bring more people into
the downtown areas. Additional shopper
buses may be one of the results. The new
organization is apart from any Chamber of
Commerce affiliation.
Frank Kossiter, one of the Savannah Morning
News editors, was flown to Washington
as a guest of Paramount Pictures for i
screening of "The Desperate Hours" ... At
tendance records are being set at the local
high school football games in the stadium
Three straight weeks of rain cut into attendance
at both the indoor and outdoor
theatres, and the threat of a couple of hurri
canes did not add to the situation.
'everything for the theatre except film
STEREOPHONIC
wil-kin theatre supply, inc.
allanta, 9a. . charlotte, n. c.
.
Bob Dyches, house manager of the Lucas
Theatre, was married recently to Gincej
Woods . . Robert Hardee, business agenl
of the local projectionists union, was called
to Daytona Beach because of the death of s
brother killed in an automobile accident
First run showings included "Night of th(
Hunter" and the Marciano-Moore fight film,
at the Weis, "Murder on Monday" at thi
Savannah, "Tlie Phenix City Story" at thi
Lucas and "Dam Busters" combined witl
"Retreat Hell" at the Avon.
Harry Ballance, southern district manage
of 20th-Fox, has contacted the Chamber
Commerce regarding a possible world pre
miere of "The View From Pompey's Head,
The chamber has been bombarding Fox of
ficials with requests that the premiere b
staged in Savannah. Several scenes of th
Cinemascope attraction were filmed here an
in nearby Brunswick . . . Albert Weis of We:
Theatres and Earle M. Holden of the Luc:i
and Avon theatres have been named cc
chairmen of the theatre division of the Marc
of Dimes drive to be staged in January .
Local theatres will cooperate with the fii
prevention drive by showing the official fii
prevention tr;)iler.>i.
74
BOXOFTICE :: October 1, 19:

. . H.
. . Joe
. . Bob
. , Mrs.
. .
•ITS (1)1.1) rr TUKKK—diaries
TigTicr. owner of the Ili-V Drive-In and
the Star Theatre in Conroe, Tex., flew
with the lIunlsviMe llish School football
team to Anehorase. .Alaska, where
they were to play the .Anchorage Iligli
football dull in a regularly scheduled
game Saturday il7i. In addition to the
game, the .\laskans laid out an elaborate
entertainment and sight-seeing schedule
that would take the Texans to a number
of points of interest. Tigncr took along
his motion picture camera to make a
35mm picture story of the trip. The film
will be shown in the theatres in tluntsville
and Conroe, and Tigner also will
make it available to other theatres desiring:
to run it.
MEMPHIS
T oew's State was a complete sellout for the
recent heavyweight championship fight
telecast. Manager Arthur Groom reported
that after all .seat.s were filled at S3.30 and
$4. about 40 or 50 late arrivals had to be
turned awa.v. The reception was perfect.
Mrs. Helen Bnister, owner, has opened a
new drive-in theatre, the Dickson at Dickson.
Tenn. . R. Ewell, booker and buyer for
Joy. Missouri and Moonlight Drive-In at
Hayti. Mo., and Lyie Richmond, Richmond.
Senath. Mo., were Memphis visitors . . .
Louise Mask. Luez, Bolivar, Tenn.. and W. F.
Ruffin jr., Ruffin Amu.sements Co., Covington,
were among visiting exhibitors.
From Arkansas came Mrs. O. W. Mc-
Cutchen. Ritz. Blytheville; L. G. Renfro.
Grove. Holly Grove: Jim Singleton. New.
Marked Tree: W. R. Lee, Gem at Heber
Springs and Rice at Des Arc: T. P. Ford.
Ford, Rector: A. L. White. Rand, Imperial
and Skylark Drive-In. Pocahontas: John
Staples. Carolyn, Piggott, and Orris Collins,
Capitol. Paragould.
Edward P. Sapinsley, Malco Theatres. Inc .
executive, is heading the exhibitors and distributors
division of the Memphis Community
Chest. He held a meeting of Filmrow
managers and theatre owners and organized
the campaign for the motion picture industry
this week
. Keifer. Malco office, spent
a recent weekend in Kentucky.
VOTE NOW IN AUDIENCE AWARDS
JACKSONVILLE You can be
gob Harris, confection .sale.-, miuumer of
Florida Slate Theatres, loft on u -turvcy
ol circuit hou.scs In the Miami area . . .
Visiting Phil Longdon. 20ih-Fox salesman
at his home in Diiytona Bench was Tom P
Tidwoll, 20th-Fox manaKer .
E.ither
Skolls was here from Seattle. Wash., at the
request of the Variety Tent 44 In connection
with the group's Blind Children Foundation
Matt S

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MIAMI
•The most recent attempt of the Miami Board
of Review to make "recommendations"
about the showing of certain motion pictures
locally seems to strike a generally discordant
note. A letter to the editor in the Miami
Herald expressed one layman's opinion: "Who
knows just where this can lead us? Perhaps
some day we'll have a board that will ban
everyone from eating asparagus because they
don't like it. Hurrah for the city commission
who voted down giving them the power also
to ban movies."
Out of the four 'Wometco theatres which
telecast the heavyweight championship fight,
only a few seats remained untaken at the
Capitol on the eve of the event, making
Sonny Shepherd a happy man .
Town
has a high-powered double featui-e going:
"From Here to Eternity" and "On the Waterfront,"
with a midnight show to accommodate
the stayer-uppers. The Town, which has
made the midnight show a regular thing for
.some time, finds the arrangement satisfactory.
Always enough late customers come in
off the downtown streets, says the management,
to make the policy feasible at the boxoffice.
E. M. Loew, theatre magnate, is scheduled
to return to his Miami Beach home on October
Now that complications have
2 . . . been cleared away for the filming of "Old
Man and the Sea," the big hitch is catching
a large sea monster for one of the leads.
Experts have been fishing the Caribbean for
days without getting a nibble.
The independent Tivoli departed from its
usual format to present a double feature
.shock show News Amusement Editor
.
Herb Rau was the guest of Paramount on a
trip to Washington to see a preview of "The
Desperate Hours." Screening was at Loew's
Palace, and the film, says Rau, "is a natural
to pick up a fistful of Academy Awards" .
Championship fight films and highlights of
the Miami-Georgia Tech football game,
shown at FST main houses, brought in extra
male patrons at the six theatres.
Mrs. Lillian Claughton sends home word
that .she is vacationing on a North Carolina
farm that has its own trout lake. With her
are Mr. and Mrs. Gifford Bunnell, sister and
brother-in-law. Mrs. A. W. Corbett. mother of
Mrs. Claughton and Mrs. Bunnell, journeyed
with them as far as Rome, Ga. . . . Joel Hart,
a Havana film distribution executive, was
here for the meeting of the United Artists
sales organization . Rines, film and TV
producer, was due in Miami Beach for a vacation
... It will seem like an old friend come
back to town when "The Red Shoes" opens
at the Roosevelt in November. It played here
continuously for more than a year.
.\ theatre patron recently wrote the Herald
amusement page to say .she would like to .see
the reissue of .some tine films instead of the
Davy Crockett and science fiction reissues
which have been showing recently. "There are
probably a few fans still living," she states,
who would like to see again 'The Barretts
of Wimpole Street,' 'Mutiny on the Bounty,'
and others of similar caliber. I enjoyed the
reissue of 'Camille' as much as the first viewing
of it." The Herald editor queries, "How
about it, Mrs. Claughton? Do you think you
could get MGM to take 'em out of the
vaults?"
Wometco executive Sonny Shepherd was
pictured in a recent Sunday's Herald, and his
opinion quoted, about
establishing a landing
strip for planes near
the center of town.
Shepherd said, "For
several years I owned
light planes before the
war and had an interest
in one after the
war. Such airports as
the late Miami Aviation
Center and Sunny
South were very
close to town, in comparison
to the 'sleeper Sonny Shepherd
hop' it takes to get back and forth from
Tamiami airport. I strongly feel there is need
for such a landing strip on the Rickenbacker
causeway. In Chicago, with Lakeside airport
available, the owner of a private plane
can land and get a cab into the heart of
Chicago in a matter of minutes. It is my
opinion that Miami is being by-passed by
private aviation interests because of the
lack of faciUties. If such a strip were available
I for one would purchase or obtain
interest in a light plane for pleasure flying
—there's nothing like it."
Ernie Hill, Herald correspondent, writes
back from London that the London Daily
Express claims Clare Boothe Luce made
a grievous mistake when she forced the
banning of "The Blackboard Jungle" at
the Venice film festival. Instead, "The Kentuckian"
was entered. In reviewing the films,
now both showing in London, the Express
finds the former picture very good and the
latter very bad. "That 'Tlie Blackboard
Jungle' could be made at all speaks for a
nation's greatness," the Express says. "That
other film speaks only for its silliness."
Leo Samuels, Jesse Chenich and Ken Laer,
associates of the Walt Disney organization,
were in town on a round-the-country theatre
tour . . . Bill Kelly. MGM studio liaison officer,
has retired and is expected to become
a Miami resident in the near future. Kelly
started in the movie business as a reel boy
in 1906 at the Nickelette on New York's 125th
Street. He then worked for Kalcm and
World Pictures before joining Goldwyn in
1919. He served with the OSS in World
War II and was in charge of distribution of
16mm films to the armed services.
Excellent critical reviews of "Summertime"
emphasize the successful run of this film
at FST's first runs. "Read what they are
saying about the picture," says the circuit in
advertising headings, and prints a changing
series of written comments from feminine
patrons. These so far have included such
signed statements as: " . . . one of the best
love stories, women will be thrilled: she
missed love in her life ... In the arms of
her first real lover she found- it. She was
influenced in her love affair by being in
Venice. Married, she did wrong! Single,
she did right. If this happened to any woman
at an age when 'summertime' is over, being
human and lonely and unattractive, she
would do the same. Love is a force that makes
us do things that come naturally."
MAIL YOUR AUDIENCE AWARDS
BALLOTS.
76
BOXOFFICE October 1, 1955

Phone:
Among Eastern Oklahoma Showmen
Uy AKT LAMAN
\I7eatlier in eastern Okliihoma cooled after
rainfall, and the .schools opened with a
record enrollment in the area. Ticket.s have
Kone on sale in the downtown area for the
fair, which open.s in October, and tickets are
on .-^ale for "Holiday on Ice." the great ice
review to be held in the pavillion duriim
the entire week of the fair. The Horace
Heidt show will play tiie Municipal Theatre
October 1, featuring a TV show over NBC
with national talent finals.
Many civic clubs are announcing a variety
of sponsored events. Ticket sales are under
way in Tulsa for two circuses, both to be here
during October. A number of name bands
have been booked into tlie dance spots, and
the football ticket campaigns are well under
way.
All these special shows and events just don't
help theatie business in T-town. and theatremen
are finding that their businesses require
a lot of extra work, promotion gimmicks and
advertising to help offset the many other attractions.
Frank Love of Wewoka. Okla., staged a
big style show at the Key Theatre. This is a
top-flight attraction each year, with Allen's
Style Shop presenting the very latest in fall
and winter attii-e. The Wewoka Order of
the Eastern Star was tied in as co-.sponsor.
This is the type of local show and presentation
that jam-packs the theatre.
Frank is no "first of May" when it comes
to filling theatre seats, having been a feature
attraction, on the stage of many theatres ever
since he was in high school, doing everything
from magic to hillbilly numbers.
Here is a recent picture of Frank's hillbilly
act. known as the "Lovebirds." Mrs. Love,
Gladys, is the female part of the team.
When this writer geks his fall stage .show
going in Muskogee one of the first guest
stars to be invited will be the "Lovebirds."
NOW with TWO convenient locations for
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ATLANTA —JACKSONVILLE
CHARLOTTE — MEMPHIS
SEW ORLEANS
We know that Muskogee Theatregoers will
enjoy those two hillbillies from the thea'r-'
in Wewoka.
Over in El Reno we ran into some new.-,
that it might be well for theatre operators
and managers to consider. Recently, as
printed in BOXOFFICE, Jim Rush has been
made city manager for Video Theatres there.
The houses are the Center. Rocket and
Squaw Drive-In. In. the last few years El
Reno citizens have, to some extent, lost tht
theatregoing habit. When Jim came to town
he looked over the setup and decided that he
would put on a special night during the off
midweek. He chose Wednesday night, and
put up a banner in front of the theatre
heralding that night as 10-cent night, with
admission scaled at that figure.
Here's the payoff; At ten-cents the boxoffice
take is double in dollars what it has
been on regular admissions on that night.
On top of that. Jim says the concessions
business has doubled. I noticed that while
walking up the street with Jim. everyone we
met had a greeting like. "Hi, Jim," "Howdy,
Jim," etc. In other words, he's making El
Reno "Jim Rush-minded." In return, the
paying customers are becoming theatreminded
again. The lesson here could be that
many theatres could fill up those empty midweek
seats by a little more oldtime promotion.
All other busine.sses put on sales, with
price reductions, so it might also work in
theatres. To those who say it won't work
in theatres, I'd say just take a look at the
Jim Rush movie sale in El Reno.
"The Blades on Ice" show opened on the
stage of the Rialto Theatre downtown to
business that was not up to par. There were
many reasons for the small amount of
business: among them, lack of promotion,
no outstanding advertLsing and poor outlook
on the part of the producer of the .show in
thinking Tulsa would be a pushover for
business.
This fair city will fool you. mc or anyone
else who things It's a pushover. It's a town
that has to be sold and sold hard, with a lot
of gimmicks thrown In for good measure.
"Blades on Ice" Is a very classy show made
up of some really great skating talent. I; >
a show that could make money In some '
theatres, but it's no show to be played
(Continued on following pngei

I hat
Here's
Your Chance
to get in the
BIG
MONEY
Be Sure
lo Play
As a screen
game. Hollywood takes
top honors. As a boxofiice attraction,
it is without equal. It has
been a favorite with theatregoers for
15 years.
Write today for complete details!
Be sure to give sealing or car
capacity.
HOLLYWOOD
AMUSEMENT
COMPANY
831 South Wabash Avenue
Chicago 5, Illinois
Oklahoma
(Continued from preceding pagei
Eastern
a house that caters to a working-class family
trade. This type theatregoer wants the sort
of thing he likes on his radio or TV—fast,
even corny, westerns or hillbilly fare. To
me, it seems a shame that "Blades on Ice"
couldn't have stood them in line at the
Rialto. It would have helped show business
in this state no end, and show business could
.^tand a lot of helping.
A few weeks back, you'll recall, we
mentioned that the Tulsa downtown theatres
had introduced smoking in the balconies of
the Rialto, Majestic, Ritz and Orpheum. The
Tulsa papers, running a letters forum each
day, have been printing a number of letters,
some of which are quite critical of this
policy.
In talkmg over the matter of lower theatre
grosses this summer at most air conditioned
theatres, J. C. Duncan, Tulsa city manager
for Video, said that one thing entered into
the picture in a big way. That is more and
better home air conditioning, so folks can
stay at home in comfort, watch TV, listen
to great music, attired in shorts and sipping
a glass of cool refreshment.
Early in the summer we reported the opening
of the Grove, Okla., drive-in. Recently
one of the former partners, Stanley James
Sullins, filed a banki-uptcy petition listing
debts of $29,590, assets of $7,303, with $3,925
claimed exempt.
On Saturday (3) the Broken Arrow Drivein
ran an all-night program, with this notation
on one of its ads: "Adult entertainment.
Watch the screen come to life at 2 a.m. with
beautiful girls." "We'll bet many a guy stayed
up just to see this eye-filling screen entertainment.
Gene Welsh, manager of the de luxe Delman,
got a nice lot of space in the local newspapers
for "Female on the Beach." The
picture shown here grabbed off some extra
newspaper space. Mildred Brinlee contacted
Welsh for a photo of her favorite player, Jeff
Chandler. So Welsh had Miss Brinlee don
her prettiest bathing suit and had this snapshot
made at one of the Tulsa swimming
pools—Miss Brinlee hanging on to a life-size
cutout of the handsome star. It is a good
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TAMPA, FLORIDA
stunt and one which will help drag the
customers up to the boxoffice.
In addition, Welsh had some tie-in ads
with the Oklahoma Natural Gas Co., showing
Joan Crawford and Jeff Chandler in a 1955
Servel-equipped kitchen. One space, run on
August 24, was five columns wide by 15 inches
deep.
Howco and SG in Court
To Keep 'Bold' Rights
CHARLOTTE— A temporary restraining
order was secured Monday in Mecklenburg
superior court against Filmakers Releasing
Organization by Screen Guild Productions of
the Carolmas, Inc., distributing in the Charlotte
territory; Howco Exchange, Inc., distributing
in the Atlanta territory, and Howco
Exchange of Tennessee, Inc., distributing in
the Memphis territory.
Tlie plaintiffs allege that they hold the exclusive
franchise to distribute eight pictures
released by Filmakers in their respective territories,
four of which have been released,
and one. "The Bold and the Brave," which is
ready for release; the plaintiffs further allege
that they were approached by Irving H. Levin,
president of Filmakers. who tried to induce
them to surrender "The Bold and the Brave"
from their franchise; upon refusal, Filmakers
served a notice of termination of the
plaintiffs' franchises.
The Mecklenburg com-t issued a temporary
restraining order against Filmakers against
licensing or distributing "The Bold and the
Brave" in the plaintiffs' respective territories
except through the plaintiffs.
The court also issued an order of notice to
Filmakers to .show cause, on October 3, why
the temporary order should not be made permanent;
and why they should not be further
enjoined from violating the other terms of
their franchise agreements.
NEW PHON 8-5189
NEW CONVENIENT PARKING
for Our Customers
Visit us at our new building
UNITED THEATRE SUPPLY CORP.
Religious Films Played
With Others Criticized
TORONTO The propriety of playnig a
strictly religious picture on a program that
has film entertainment of a different type
has again been the cause of some criticism.
Tlic latest case concerned the playing of "Tlic
Prince of Peace" at the Windsor Drive-In on
a bill with "Sombrero."
A similar situation, recently, was the playing
of "Martin Luther" along with a feature
could be classed as a leg show.
78
BOXOFFICE October 1, 1955

Small-Fry Teams to Get
Free Trip to the Alamo
SAN AiNlXJNlo I'lurty boys iroiu .soimwhore
m tlu' United States will get ii free
trip to the Alamo, a ranch holiday, and a vi.slt
to nearby Me.xico.
The youngsters will be members of the
small-fry team .selected to play in the National
Milk Bowl, famed "little" Bowl, at San
.\ntonio December 10 against an out.sUmdlng
Texius team.
Small-fry teams eligible for consideration
are those playing in after-school programs
or orphanages, recreation associations, neighborhood
clubs, private and parochial schools
and civic groups.
The Milk Bowl has all the fanfare of the
Rose Bowl and the Cotton Bowl: pregame
parties, queen contest, pai'ade. visiting celebrities
and half-time ceremonies. This year
will be initiated the first annual children's
pilgrinia^ to the Alamo, with an estimated
20.000 children coming from all parts of
Texas for the visit and to witness the Milk
Bowl game.
The event has national radio. TV film, motion
picture, press, magazine and syndicate
coverage. Play by play is carried by as many
as 300 radio stations in the nation. A live
t^leca.'it will be added this year. Red Grange
describes the game as "the world series of
small- fry elevens." Players weigh no more
than 110 pounds and are not over 14 years
of age.
On the board of directors are Texas notables,
including Governor Allan Shivers.
Senator Price Daniel. Hugh Roy CuUen.
Jesse H. Jones, Glenn H. McCarthy and
showman Gordon McLendon.
Abilene. Tex.. Paramount
Observes 25th Year
ABILENE. TEX.—The Paramount Theatre,
built at a cost of S400.000 in 1930 and then
considered one of the nation's most beautiful
theatres, recently celebrated its silver anniversary.
Wally Akin, manager of the house
since 1934, selected "To Hell and Back" as
the anniversary feature. Twelve large
balloons, each of which contained four
courtesy passes were released on the outskirts
of Abilene at 11 a.m. on the anniversary
day. Persons who found the balloons were
guests of the theatre during its anniversary
observance.
The Paramount was built by H. O. Wooten
and was taken over by Interstate Theatre.^
shortly after the old Paramount-Publix Corp.
went out of business.
A. C. Mayes Dead
ABILENE. TEX.—A C Mavv.s. ..4. projectionist
at the Key City Drive-In, died at his
home here recently following a heart attack.
Mayes had been connected with show business
since 1920, Including years in vaudeville
as a musician and a winter tour as member of
' hn Philip Sousa's band. He is survived by
::e, four children, his father and a sister.
George F. Johnson Dies
TULSA—George F. Johnson. 59, died recently
in a local hospital. He with his
mother, the late Mrs. Margaret R. Johnson,
and a sister, Mrs. B. R. Clack, operated the
old Wonderland, the Royal and a west Tulsa
heatre. He was a native of Enid.
Country Fair-Picnic Air Surrounds
Jam-Packed Ozoner for Fightcasf
'
'he
HOUSTON—Tl>c King Center Twin Drlve- »ccm.s to appeal to u lot of people who Ilk'
In. where the Mnrcinno-Moore heavyweight the ^eot outdoors and the ciuiualneM c r
championship fight was teleciLst over clo.sedclrcuit
TV Wednesday night, resembled offspring.
being able to come oji you arc with or wlthnui
nothing -so much as a clrcus-picnic-country
Prefight entertainment
fall-. As at most
which help. .: ,
fights, there wa.s a preponderant
the crowd happy Included
male audience,
recorded
from little to big to
tumbling act.s luid
doddering.
exhibition
But
bouu. In.....
the other .sex was not to be
youngsters from the
discounted.
Boy.s
There
Club of Hou-itoi,
were young females with
and the 'Vouth Center,
babes-ln-arms,
under the dlreri|..i,
young women and older
of Otto L. Powers.
women. It was
The amut.
a good-natured crowd, though sparring brought
many howLs
of them
and In :
were around killing time for a.s
closer-up watchers .•.•
Ihot cau.sed
much as four and a half hours. One woman back at the concessions building tu ;.t,ij.il u:.
heard complaining got the laughing retort.
chairs to sec—
"But
and kept them there.
we're
Tlie
having fun, aren't we?"
music was plea.sant background, .sometimes
The drive-in was packed to more-Uiancapacity
with cars and 3,000 rented chairs visiting. dLscu-sslng the fight, making beU
drowned out by the rising cadence of volcc.i
placed singly between and around cars and singly or getting up pools.
everywhere else. Many stood or milled about.
Included In the ma.ss of fight fan.s
The wencarloads
of people from Dallas, over In
fogging machine couldn't get through
to operate. It is impossible to estimate the
Louisiana and all other directions.
number
Becaase
of people there. Manager Karl Stroud
Dallas theatres telecasting had sold out didn't
said. In addition to single admissions of
stop any of those folks. There was t;..
$3.25 each and the cars with their usual
sorry that the fight was pastponed Ij.
loads, there were over 100 station wagons
they liked to watch a
and many
TV fight on \\' ::
automobiles stacked to the top and
day night. But she mentioned it lightly,
bulging at the seams. (Cars were admitted
pointing out they still might get home In
for $10 plus tax per auto, advance sale.) One time. There was the one-of-foiu- women who
car. with back seat removed, held 16 University
of Houston students—three roosting In
met in the powder room. She ased to live
clase to the Jersey Joe Wolcotts in New Jcresy
the trunk. Trucks were outlawed.
She talked about how religious they were, and
Many brought their own food and drinks. fine and how her children's clothes had often
hospitals in the l". .S. .ind other rountrle*.
Still there was a constant line through the helped cover the little Wolcotts. Dicd-ln-thewool
snack bar, which grew longer at the entrance
fight fans all.
end clear out through the patio and thicker
No-le.ss-interested spectators were the Jefferson
Amu.sement folks from around the
inside—this up past actual fight-starting
time. There was an occasional remark about,
state, including President Julius Gordon, vicepresident
Sam Dandrum. assl.stant director of
"How do you go about getting something to
eat?" But it was said lightly and they waited
theatres Sam Tanner, purchasing agent Irving
Cohn, confectionery supervisor Mont>
around. They had plenty of time.
The only way to figure the amount of food Marks, city manager Jack Dahmer and South
and liquid consumed at this time. Stroud Park Drive-In Miuiager John Price, all of
said, is by saying that the concessions department
Beaumont: L. H McKibben, city manager at
beat the biggest take the boxoffice Port Arthur: O. Z. Horton. city manager a;
ever had. Beer was sold at the snack bar. Conroe; Rufus Honeycutt. city manager at
as at the Marciano-Cockell fight telecast before.
Baytown. and Nacogdoches city manager
And as before, there were no drunks nor Stockton Thompson. Kenneth McFarland.
loud, obnoxious folks around. Though a fight Pines Drive-In Tlieatre owner. Nacogdoches,
crott-d. it was strictly a famlly-pIcnlc type was also there to mill around the concession.'-
thing. Along with Easter sunrise services, it stand and talk and wait for the .satisfied
crowd to go home
Williams Co. Started
Paris, Tex.. Main Sold
As Paving Concern
PARIS, TEX —Mr and Mrs. Sam Gu:.-h,r.
Tulsa — The \\ iliiiims Hros. Co. owners of the Lamar Theatre here, havr
which has purchased the 51 per rent Interest
purchased the Moln Tlieatre here from Traiv.
in Tulsa Downtown ThiMlres Texas Theatres. Ginsberg said remodellnf
owned hy Thealri' Knterprises of Dalla.s, plans are under way for both th'
"
was founded bv S. .Millrr Williams and renovation work will begin in.:
David K. Williams. brolhofN in Fort the Main, while an extensive n :: -
.Smith, .Ark., as a paving concern.
is scheduled to begin at the Laiiuu ;:.
During World War II. the company January.
obtained Rovprnnient contmct-s to construct
GOO mil

. . . The
. . Quintin
. . Harry
. .
. . . John
. . Karl
. . Manager
. . Barbara
. . Frank
'
SAN ANTONIO
Uarold Schwarz, head of Tower Pictures,
Dallas, was a midweek visitor . . Eugenia
.
Paul and Gloria Rhoades, Hollywood starlets,
arrived in the city Friday (23 1 for a series of
press, radio and television interviews to plug
the premiere opening of "The Treasure of
Pancho Villa" at the Majestic Wednesday
(28). Lita Baron, wife of Rory Calhoun, star
of the pictures, along with Gilbert Roland
and Edmund Grainger, also were here for the
event.
Tom Sumners, owner of the Josephine, held
'
over "The Wizard of Oz for a second week
ad writer for the Arts is underlining
his newspaper ads with the line, "Distinctive
Films for Discriminating Audiences" .
George Kaczmar, manager of the Empire, did
all right with Astor's "Roadhou.se Girl" and
"Overnite Girl," billing them as "Spicy farce
with a sexy overtone."
Benno Kusenburger of the projectionists
local was among two fivesomes who deadlocked
for first place in the Brackenridge
Park pro-amateur golf tournament by shooting
a 63, 8 under par. Kusenburger topped
The Aztec and Texas
the 45 player field . . .
theatres had the first showing of the
Marciano-Moore prize fight pictures here
starting Saturday (24).
Florey, the mentalist, played a week's engagement
at the Guadalupe Teatro. This
neighborhood house has not had a stage
attraction for quite some time. Florey recently
played the National Teatro, where he
drew heavy patronage . Britten of
the Espana in Pharr recently gave a benefit
show at his theatre for flood victims of
Tampico, Mexico . Bulnes, Mexican
actor who has played in "Lunar de la
Familia" and "Suenos de Gloria," visited the
local Mexican film exchanges and plans to
stay in Texas for the time being.
Azteca's current attraction at the Alameda
r
is "Cuando Me Vaya," the story of the late
Maria Grever, the composer of such songs as
"Tipi Tipi Tin." The theatre paid a tribute
to Miss Grever by tieing-in with local record
and music shops to play some of her 13
compositions . . . Visiting the exchanges to
book and buy Spanish-language product were
Joe Garcia, National, Asherton; Carmen
Lopez, 16mm exhibitor. Port Arthur; John H.
Flache, Alameda, Lamesa, and J. J. Justiniani,
Azteca, Houston.
The Little Theatre Co. will present "Gold
in the Hills" at the Corral Room of the Pearl
Brewing Co. Monday (3i. Tickets range
from 60 cents for military personnel to $1.80
regular admission, with plenty of free beer
for all the patrons. . Lynn
Krueger of the Majestic displayed a peepshow
case on the sidewalk in front of his theatre
to herald the coming of "The Treasure of
Pancho Villa." Passersby looked in and saw
Mexican gold coins and paper money with
rattle snakes under the glass-top case. Dave
Cantor, RKO, was in handling advance exploitation
for the world premiere showing of
the picture.
Cela Downer is the new secretary for Irving
Rust at Leon Theatres, replacing Karen
Allen, who left to go back to school in
Kansas . Hoblitzelle. president. Interstate
Theatres, has returned from the New
England states where he spent the summer
Rowley has been under the weather
for some time with mumps. After recovering
from the case on one side of his face, it recurred
W. O. Reed,
on the other side . . . general counsel for Texas COMPO. returned
from a business trip to Austin,
Kyle Rorex of Texas COMPO, co-chairman
of the Community Chest motion picture
division with Albert H. Reynolds, turned in a
good report at the luncheon meeting Thursday
(22). Workers urged to complete their
report as quickly as possible to help put the
industry over its quota were Stewart Adams,
Claude Atkinson, Frank Bradley, John Callahan.
Charles E. Darden. Bill Durrett, Don
Grierson. J. B. Hexamer. Jay Moore, Lloyd
Henrick, Roy Litsey, Tom Luce, Louis Novy,
Hugo Plath, Elvin Sharpe, Roy Smith. Debbs
Reynolds and Ross Morgan.
Frank Gillespie, manager of the White
Rocker Drive-In and a well-known rodeo
.stunt performer, was in the front of the
parade at Mesquite opening the Dallas
County fair.
Sylvan K. Barry, Fiesta Drive-In, San
Antonio; Jack Deakins. Ritz, Floydada;
Benito Silvas. Mexico. Carrizo Springs, and
Bobby O'Donnell, film booker for Simmers
circuit. San Antonio, were at the Mexican
exchanges booking pictures. Clasa-Mohme's
"Tres Bribones" opened its initial run at the
Alameda.
A. J. "Jack" Ogle, 73, former actor and
theatreman, died in St. Louis September 15.
He was the brother-in-law of Lester J.
Ketner, San Antonio correspondent for BOX-
OFFICE . Fischer, a San Antonio
model, won the title of Miss Tall Texan,
winning over ten other finalists. She wUl
receive an expense-paid trip to Hollywood
and a screen test by Republic studios. Ben
Cooper flew in from the coast to emcee the
show held in the Saint Anthony Hotel.
Proceeds from the dinner and show go to
the Brackettville Hospital fund. Among the
judges of the contest were George M. Watson,
city manager for Interstate Theatres; Monette
Shaw, women's director of KENS; the mayors
of San Antonio and Brackettville, and Tommy
Reynolds, who acted as commentator.
The Burnet Drive-In, Austin, has a new
low price of admitting a car-full of patrons
for only 60 cents . . . The Azteca and Clasa-
Mohme film exchanges observed the "16 de
Septiembre" Mexican holiday by closing a
half day in order to give their employes time
to celebrate.
Eugene Wilson, Dallas, has the Hermanitas
Cantu playing central Texas theatres under
his guidance . Norris, manager of
the Denver Shipping & Inspection Bureau.
Denver, was a caller at Azteca. Other visitors
were Senor Amaya. Amaya, Poteet; Lester
Goodman of Red Ranger Store. Texas, and
Mateo Vela. Star. Alice.
14th Year of Entertaining
DALLAS— Charles J. Freeman. Interstate
Theatres executive, and his wife have started
their 14th year of providing Red Cross entertainment
for service hospitals in the area.
They started auditioning talent in mid-September
for the shows.
BOWLING
".Mother told nu- not to marry a theatre man. Your father hasnt been home for a single
nual .since he put In that GLENRAY HOT DOG MACHINE from STEKLINC!"
PHONE PR-3t91
m.
THEATRE EQUIPMENT •
DALLAS 1, TEXAS
ERVICE, INC.
SUPPLIES and SERVICE
DALLAS— Leon Abraham. Tower Pictures
team, led the men with a 210 single game and
557 series total. Doris Browning rolled 175
for the women's high single game, while the
women's high series was rolled by Hazel
Byron of Paramount, again with 439. Evans
Printing holds team high game and high
series with 616 and 1,755.
Team standings:
Tco Won Lost
12
Liberty
Won
Lost
80
BOXOFFICE :; October 1. 195

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BOXOFFICE Octobti 1, \9bo 81

. . Former
. . Aline
. . Betty
. .
. .
HOUSTON
. .
pddie Miller, lATSE representative, flew to Drive-In, is one of a group which has taken
Dallas to meet his daughter, former film on the distributorship of Camair, 480 twin
star Nan Grey, and her husband Frankie engine executive plane. Builders are Cameron
Laine and accompany them back to Houston
where they visited a few days before returning
Iron Works, aeronautical division. Galveston.
The group has a demonstrator plane which is
to their home in California. Frankie, a based at Andrau Air Park . . . The Post Oak
member of Houston Variety Club, said his has installed a new Manley Servaramic concessions
Willie Radcliff reports that
new recording of "Hawkeye" is his best, but
bar . will never equal the sales of "Mule Train."
Jack Farr, owner of Trail Drive-In here
and Skyway Drive-In at Bryan, was hospitalized
after a heart attack. He was reported
improving, but still has the "no visitors"
sign on his door in St. Luke's . . . The
Houston WOMPI plans a spaghetti dinner for
October 9 in the American Legion Hall at
Waugh drive and Westheimer, 12 to 3 p. m.
Tickets can be bought from any member at
$1 for adults and 50 cents for children . . .
WOMPI President Laura Knopp, assistant
manager of the River Oaks, flew to New
Orleans Friday (30) for the national WOMPI
convention at the Roosevelt Hot«l. Others
flying to the convention were Karleen
Schmitt. Houston Popcorn Co.. and Charlotte
Reeves of Gerhardt & Reeves. Martha
Nichols of Southwestern Theatre Equipment
Co., and Kent McGuire, also from Southwestern,
drove over.
New candy pirl at the River Oaks is Marguerite
Douga. Carol Nichols went from fulltime
candy girl to parttime on account of
school. Same with cashier Deanna Bailey,
who became a parttimer and Rasalie Leone
Boulevard Theatre
came in as new fulltimer . . .
Manager Lowell Bulpitt turned night into
day Sunday-Monday (18-19) when he spent
the night with a crew cleaning up the carpeting
and had to use the day to catch up on
George Young, former assistant
sleep . . .
to Conrad Brady at Interstate Theatres, is
now in the advertising department of the
Houston Chronicle.
Jack Groves, manager of the Post Oak
the newest maternity ward was ramp ten at
his Epson Drive-In. The manager-policeman
combination there is getting proficient in
handling such cases quickly—both delivery
and the rush to the hospital.
Asked about a previous report that a first
run film would make the outlying houses first
and then the big downtown theatres. Conrad
Brady said as far as Interstate circuit was
concerned, it was strictly not so . . . Hundreds
of entries from readers in 55 towns have been
received for the "Treasure of Pancho Villa"
contest. Winner gets a free trip to Mexico
City on American Airlines, four days at the
Hotel Del Prado. flight on to Acapulco on
Aeronaves de Mexico and three days at the
Hotel Prado-Americas for two. The picture
started at the Metropolitan here Thursday
(29).
r 5 ASSOCIATED
WAREHOUSES!
And there Is one conveniently located to give YOU
dependable, FAST SERVICE on all your concession sup
plies with TOP QUALITY PRODUCTS!
DALLAS— 302 South Norwood
Box 2207— Phone Riverside 6134
HOUSTON -725 White Oak Drive
Box 4154— Phone CApitol 8 1164
SAN ANTONIO— Merchants Transfer & Storage Co.
923 S Flores— Box 9095—Phone CApitol 6 8221
LUBBOCK_B S. H Warehouse, Inc.
1405 Ave A— Box 1506— Phone POrter 5-7773
FORT WORTH— Binyon O'Keefe Storage
Co.
70 Jennings Avenue— Phone EDison 3351
The Trail had the first drive-in showing of
"The Cobweb." which was also at the Alabama.
The South Main had the first drive-in
showing of "Lady and the Tiamp," which
was also at the Eastwood. Garden Oaks.
Tower, Village and North Main theatres.
Mr. and Mrs. Moran McDaniel, Lamar and
Bayou drive-ins. LaMarque, flew to Guadalajara
recently on Pan American Airlines and
on to Mexico City by Mexican Airlines, where
they vacationed at the Emporium Hotel. Mc-
Daniel was in Dallas last week on a booking
jaunt. He will be very happy, wife Lola reports,
when all the film companies have exchanges
in Houston. McDaniel is not only a
hard-working theatre owner, but a city father
who takes his citizenship in his community
quite seriously. It was through his efforts a.',
head of the LaMarque committee to study the
city's electrical rate schedule, that has led
to a new rate certain to bring a savings of
thousands of dollars to electrical consumers
in both LaMarque and Texas City. It was
the first rate change since 1945 despite the
tremendous population growth in LaMarque
since then.
J. D. Long of Long Theatres was at 20th-
Fox booking and to attend a managers meeting
. . . Bill Keith, office manager at 20th-
Fox. took off for Dallas on a combination
bu.siness-and-pleasure trip to see his mother
and sister. His mother spends half her time
in Dallas and the other here with Bill . . .
The
Grand and Port theatres, recently under lease
to Montgomery and Alexander, are now being
handled by Texas Theatre Service, owned by
Ed Green, which is doing the buying and
booking.
A contest sponsored by MGM for "Trial,"
which started at Loew's State Theatre Friday
(30>, was for boys and girls too young for
jury duty and women who have not been
called for duty under Texas law. Letters of
not more than 150 words on the topic "Every
citizen should serve when called for jury
duty because ..." was the gimmick. The
one sending in the best letter was named
The
foreman of a jury and received $50 cash.
other 11 jurors selected received $5 each plus
free admission for theii- entire families to
Loew's. Twelve alternates received two guest
tickets each to see "Trial."
season at 7:30 p.m. on KPRC. He'll fea-
Barker Bruce Layer has taken on an extra
sports show for the remainder of the football
ture football news, interviews with coaches
and football personalities and predictions
about high school and college games
Houston Theatre Owners Ass'n had
.
Gene
Lemco. advertising director of the Houston
Post, as guest speaker at its meeting Tuesday
(201 at Fi-ontier Inn.
Variety Club Manager Rex Van has appointed
Velma (Mrs. Albert) Swegart as new
bookkeeper-secretary. Mrs. Swegart recently
moved here with her husband from Denver
from where he wa.s transferred by Tennessee
(las Co. Swegart is a tax accountant
Henry Harrell. manager for
.
20th-Fox. made
a weekend business trip to San Antonio and
Laredo . Mcintosh, former assistant
manager of the Delman, ha,s returned to be
luUtime ca.shier. according to Manager
Ernest Buffington. New relief girl for Aline
IS Myrna Donnell.
. . . H. O.
.
Film star Kory Callioun and his wife Lita
Baron, with Gilbert Roland, will tour Texas
with their new picture. "The
Kaufman,
Ti-easure
manager
of
Pancho Villa"
of exchange operations for Columbia, was at
tlic local branch, according to office manager
Jim Hudgens . Byrd. contract clerk
.it Cohmibia. has returned from her vacation
Variety Club Manager Dick
Kennedy now works for an accounting firm.
30} S HARWOOD PHONE RI-6134
. . .
(ilomillion "Tom" Montgomery ha,s given
u]> tlio South Houston Theatre. Long Theatres
IS the owner. Jimmy King, manager
of Long's in Pasadena, is temporarily managing
the South Houston too . . . E. H. Moreland,
manager of the Lindale. is also managing the
Hi-Nabor Drive-In . . . Albert Raines, district
manager of Korn Theatres, has returned
from a business trip to Dallas
United Artists' Addle Addison is around plug-
82
BOXOFFICE :: October 1, 1955

. . The
. . Marguerite
. . Roland
Kinp ihi- Jeimno Craln-Jaiip Rus.sell film
•Grill li-MU'ii Many Brunettes."
Some 18 neighborhood theatres will premiere
"Desert Sands" before it plays downtown
. Kirby Tlieatre put in 50 extra
seats for the Marciano-Moore fipht and there
was SRO for as many.
.\ugie Schmltl, Houston Popcorn Co., made
the cover recently ol tlie Popcorn Merchandiser
magazine showinR him and the Golden
Ear of Corn awiu-d that is to be presented
to the "Popcorn Man of the Year" at tlie
annual convention of the International Popcorn
A-ss'n ui Chicago November 6-9 at the
Morrison Hotel. Augie is chairman of the
award committee.
.\. P. "Sonny" Boyette jr.. College Station
Ciunpus Theatre, attended the Texas A&M-
UCLA season's football opener in Los Angeles.
Bill Schulman of the Palace in Byran left
earlier in the week so he had time to kill before
seeing the game.
Texas Theatres Frank Krampitz. Sealy.
went to New York for the world series . . .
W. W. Alexander, southwest representative
for Mission Orange Corp.. has been a visitor
Karleen (Mrs.
at Houston Popcorn Co. . . .
Augie> Schmitt. has gone to Evansville, Ind..
to help her recently widowed 85-year-old
mother close the family home. They will return
to Houston shortly.
The Tptown and Iris theatres were not the
only ones showing weekend triple bills. Others
were the Airline. Hempstead, Irvington.
Market Street. Pasadena, Post Oak and Tidwell
drive-ins.
DALLAS
phll Isley Thriilres moved t27t to their new
addre.-is. 2031 Jack.son St.. retalnlnR their
old phone number. Everyone on the .itnff
pitched in to help gel
the move completed
.wth the least amount
'1 fuss. Moving trucks
Acre on hand and
ome of the personnel
;i r r 1 e d the more
iiportant books and
iluablc papers the
aort distance down
.i.ickson street from
.'1109 'v. A gleam of
satisfaction was expressed
by Phil Isley.
Phil Isley probably contemplating
good riddance to the stair climbing. C. D.
Leon from Abilene was In town and commented
on the loneliness that will appear
evident now on the second floor with only
Leon Theatres booking office and Col. H. A.
Cole's office (all the rest left vacant by the
Isley Theatres move*.
Mr. and Mrs. J. B. Roberts, owners of the
Ritz in Richardson, are preparing to build a
drive-in theatre in Richardson which will be
ready for business by early spring. The concession
stand will be one of the most modern
and complete buildings in the southwest. It
will be equipped for Cinemascope and widescreen.
Mrs. Roberts also announced that
widescreen and Cinemascope equipment Is
being installed in the Ritz Theatre.
Sulphur SprinKx; Jack Lilly. Pulnce. Commerce:
Mr. ond Mr», Poul Poan. Hum.-.-, d.-i
Rio; Mm. Howard Bland nnd li.
Rltu. Tuylor; Mr. nnd Mrs. ShrU
Martin. Mt. Plca.Hnnt; Leainan M
Terrell; W. A. Stuckcrt and W
Simon. Brcnhnm; J. W. Couri:
Mineral Wells, and Ro.vi DIx.s m. P.iliur.
Colorado City. Ed Rowley returne.l to New
York City after the meetlnR.
John D. Jone«, Texa.s. San Angelo. Ik doing
line after having been In the hoiipltal about
lour weeks. He is expected to be home In
several week.s . . , Dan HuLse Jr.. booker at
MGM. left on vacation with his wife to visit
her parent-s In El Paso . Taylor,
MOM salesman, was on a .special trip to the
El Poso area.
Divl.tional Manager John S. Allen and
Louis J. Weber returned from a buAlne.'is trip
to Beaumont. A trade screening of "Bar
Sinister" was enthusiastically received . . .
A baby boy was born to Mrs. John Ahem,
secretary to John S. Allen . . . Mr. and Mri.
Louis J. Weber have announced the forthcoming
marriage of their daughter to Lt.
Henry Broadnax III on October 14. The
couple will live in Europe where Lt. Bro.idnax
is stationed with the Air Force.
Columbia Manager Winberry of Houston
(Continued on next paeei
i26i . . .
After only five weeks in the Texas National
Guard. Harry Burgess, assistant manager at
the Majestic, was promoted to PFC . . . Five
Metropohtan Theatre boys enlisted in the
field artillery of the guard recently. They
are Charles Conboy. Larry Akers, George
Madison, Kenneth Learings and Charles
Yarbray . Mathews from the
Met started a two-week vacation Monday
Met assistant engineer Burt Johnson
III and his wife are expecting a baby . . .
Met cashier Sue Stamper became engaged
to her Army beau Joe McClenny while he
was home recently.
Kenny Stroud, longtime employe at the
Market Street Drive-In, has been promoted to
manager. Harold Mitchamore is owner.
"Cotton" Griffith, former manager, is coowner
with Mitchamore of the new Tidwell
Drive-In.
Letter Contest on 'Love'
PORT ARTHUR, TEX.— Elliott English,
ir.ager of the Village Theatre here, asked
rons to write in 25 words or less their
. '.ver to the question. "What Is Love?" as
a promotion stunt for "Love Is a Many-
Splendored Thing." Writer of the best letter
received a month's pass to the theatre. The
next three best letters won two-week passes
lor the writers.
To Wire Nev/ Laredo Ozoner
LAREDO. TEX.—City Electric Co. here has
been awarded the contract to design and set
up electrical wiring in the huge twin-screen
drive-in under construction on north San
Bernardo Avenue. The 1.000-car ozoner is
being built by John Block.
AI Fitter of Paramount, executive assistant
to Hugh Owen, spent several days with Tom
Bridge, divisional manager . . . Frontier Theatres
held a meeting for their district managers
recently. Here for the meeting were
Arlie Crites who headquarters In Dallas. Ed
Kidwell from Roswell. N. M., and Boyd Scott
from Pecos In west Texas. They were the
guests one evening, together with Mr. and
Mrs. Fred Morley and Joe Caffo. of Jack
Dollaghan. president of the Zunl Corp. of
Roswell which rents vending equipment and
services a number of theatres in that area.
Dollaghan was in Dallas for the Tobacco convention.
A large number of Variety Tent 17 members
and guests attended the Saturday night show
and enjoyed the comedy acts of Mabel Rea.
W. Guest and Dink Freeman ... A general
meeting of Tent 17 is being held in the clubrooms
Monday evening (3). Members are
being urged to attend and enjoy the free
buffet dinner; and hear all about the gin
rummy tournament which will begin October
23.
Here for a meeting with Ed Rowley and
other Rowley United executives were: Mr.
and Mrs. W. P. Florence. Magnolia. Ark;
Cecil Cupp. Arkadelphla. Ark.; Wallace Kaufman.
Benton, Ark.: Mr. and Mrs. Huntley,
Malvern. Ark.; T. Miller. Davldge. Durant.
Okla.; George Proctor. Palmer Proctor and
Charles Proctor from Muskogee. Okla.; Bruce
Collins. Centre. Corpus Christl; George
Spencp PI:i7.T t ircdn Bob I.lllv. Carnation.
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BOXOFFICE October 1. 1955 83

. . The
iill
. . The
conferred with Division Manager Jack Underwood
Columbia building on Young
.
street is nearing completion . WOMPIs
met at the White Plaza Hotel Thursday i22»
and speaker was B. B. Smith of the civil defense.
Verlin Osborne, national president,
left Saturday (24i for New Orleans to oversee
f.nal convention plans. The following girls
ilsw down Friday i30): president of Dallas
VVOMPI.S, Lorena CuUimore. Mabel Guinan,
Flo Gann, Beth Hull, Janie Patrick and
Bertha Brennan. The special train from
Dallas leaving Thursday evening included
Rosemary White. Rosa Browning, Mildred
Fulenwider. Sue Benningfield, Mrs. Edna
Schulman. Ti-eva Jo Gould, Lyda Bess Whittaker,
Melba Marten, Billy Webb, Blanche
Boyle, Ruth Neff, Mrs. J. B. Roberts, Louise
Kay, Adeline Franklin, Genevieve Koch,
Myrtle Kitts and Thelma Jo Bailey.
Mr. and Mrs. Freddie Hansen, National
Theatre Supply, returned from a vacation
trip to Washington, D. C. They visited
Mount Vernon and William.sburg, Va. They
were there when the storm warnings and
torrential rains of Hurricane lone came into
Norfolk. They enjoyed the Blue Ridge
m^^B
OnYourScreen
ORDER 'eette^
moTion
PICTURE
SERVICE G?
lis HWt^^ SIRII
SAN FRANCISCO 2,CA1M
I^MlDl.KAM^I
\SALS OF THEATRES \

.< BOXOFTICE
'
• sue
Famous Film Jewelry
Will Be on Display
OALLAri li.Ui.. K.t
DallHs WOMPI will present n display of
famous film Jewelry at an exhibit in the
Woman's BuildlnK of the State Fair of Texas.
Oitober 7-23. according to word from R. J.
ODonnell of Interstate.
WOMPI niembers will model jewelry used
in outstanding motion pictures, and designed
and manufactured by Mme. Joan Joseff. It
is expected this exhibit will create tremendous
good will for the industry in Texas as did
the similar exhibit la.:r.ii.:M. . a
on to secure ;)
voters .so that
;
to secure a reicniM
day shows for the I
unit. In several bill.
was soundly dcffa'.i.il
SW
the
85

. . Paul
EASTERN OKLAHOMA
By ART LAMAN
fiLL Oklahoma has been getting muchwelcomed
rain. This soaking will freshen
up the landscape, and will help the farmers
in and around the small towns, where much
of the picture patronage depends on good
conditions in the rural communities.
Speaking of rural areas and farmers, we
took in the last night of the fair in Muskogee,
and honestly, never in my whole life have we
seen as many people jam-packed into a fairground.
The entertainment value of the fair
was just so-so, a small act stage show in
front of the grandstand and hundreds of
sucker joints on the midway, but still the
people were there. There must be an answer.
The Proctors, who had just returned from a
business trip to Dallas, said the fair nearly
closes the Muskogee theatres during the time
it is in progress.
Well the Marciano-Moore set-to is over, but
the crowds who packed the Ritz in Tulsa for
the closed cii'cuit telecast will be remembered
for many days to come. The installing of
the telecast equipment was done by engineer
J. W. Murphy. With Carney Burton at the
video controls and Prank Layfield handling
the audio, the entire telecast went off without
a hitch . Stonum, the manager from
the Indian city of Anadarko. was in Tulsa a
few days visiting Downtown Theatres General
Manager Jack Hull. No doubt this was
an idea meeting.
Eddie Jones, Sand Springs Drive-In, and
Earl Snyder. Apache Drive-In. cornered the
fight pictures for first run in Tulsa.
The Admiral Drive-In, under the able
direction of Alex Blue, is coming up with
some top first
— run pictures, the first opening
on the 27th "Kiss of Fire" plus "Land of
Fury." This looks like a pulling combination
and should, with weather breaks, rack up an
alltime high for Tulsa drive-ins.
Over at Lawton. we found Don Jones of
the Ritz starting a special promotion on
"Lady and the Tramp." Don hoped to find
a tramp dog and a lady pooch to use as a
giveaway. We'll be mighty interested to find
out how this feature works out. There is
one thing certain. Don is up and at 'em when
it comes to hustling for business.
Ralph Drewry. until recently general manager
of the Tulsa Downtown Theatres, returned
from a short trip to Kansas City
with Owyn his wife.
J. C. Duncan, city boss for Tulsa Video
theatres, was kept busy counting money over
Saturday the 24th due to the excellent
patronage for "Francis in the Navy" at the
Will Rogers. When we cased the theatre the
young fry were lined up for two blocks in a
double line to the boxoffice.
Our feature item goes to smiling Horace
Clark, city manager for Video Theatres in
Chickasha. Pictured herewith i.s Horace presenting
to Hubert Miser a $5 book of theatre
tickets for bringing in the first bale of cotton
grown in Grady County. This promotion was
co-sponsored by the Chickasha Star through
Dale Nease, advertising director. This type
of goodwill builder goes a long way in creating
good public relations between the farmers
and the Chickasha theatres. Horace is the
type of go-getter theatre executive who takes
Showman Horace Clark, left, presenting
theatre ticket gift book to cotton grower
Hubert Miser.
advantage of every opportunity to build goodwill
for his theatres. Another promotion recently
was put on for the safety film, "The
Devil Take Us." Space does not permit a rundown
on it this issue but we will try to get
the details out in the next few weeks.
Tom Kirby. owner of the Time Theatre in
Wetumka. was telling this reporter that he,
with the help of the local newspaper editor,
R. B. Hayes, will try to work out some special
days for Wetumka, with the Time as the
center of attraction. Tom has a daii-y bar
connected with the theatre, which is one of
the finest in the state. He recently presented
a free Saturday kids show, sponsored by the
Kiwanis Club.
Many times in this column we have called
attention to what the lighted theatre front
means to the Main street of any town. Here's
more proof. The Chief Theatre in McAlester,
for many reasons has been closed the last
few months. The owner of the building, who
al.so owns a furniture store next door, took
this possible closing into consideration when
he leased the building, and had inserted a
clause into the lease agreement specifying
that in case the theatre should close, the
operators would always keep the front lighted
at night. This man realizes the value of the
theatre and lights next door to his business.
O. C. Mooney, city manager at Henryetta,
is now having Ringo in the top theatre. This
is a game like bingo which we understand
is being promoted in that city by the radio
station in nearby Okmulgee.
Bill Love, city manager, and his assistant
John Patton recently arranged a free show
for the Rabbits—first year cadets at the
Oklahoma Military Academy located at
Clurcmore. The school, under the direction
of Col. Homer M. Ledbetter, has a fine auditorium
where motion pictures have been a
part of the school's program. However, the
equipment has never been changed over to
the widescreen, and good up-to-date programs
are hard to obtain.
Love and Colonel Ledbetter are trying to
work out a plan which will bring the Cadets
downtown to the newly rebuilt Yale Theatre.
The plan will involve a low price for each
Cadet. This idea should be a happy solution
for both the school and the Claremore theatres.
We hope that Bill will be able to get
the promotion worked out.
During the last two weeks we have been
pointing out something in BOXOFFICE that
should have been read and taken to heart by
every theatre operator in the U.S.A. We also
found it had not been read by many who
take this publication . . . It's the editorial
in September 17 issue, titled "Keep It for the
Family," against running sex and other offbeat
pictures in the drive-in theatres. For
the sake of a quick buck many theatres are
damaging their prestige in their communities
many times beyond repair. This repwrter has
come in contact with cases where the entire
town was up in arms over the showing of
these films in local drive-ins. In September
this happened in a very much church-minded
town in Oklahoma, where a nudist camp
picture made in Arkansas and recently
banned in Oklahoma City, was shown. Theatremen
who operate in small or medium sized
cities should stop and think about what
managers have recently confided to this reporter.
One man put it this way; "I have a
daughter 16 years of age. What can I say
to her when I am asked by my office to run
pictures that she should not see?" That is
a mighty good question. I wonder how many
of the people who do run these films would,
like their teenage children (if they have
them) to sit on the back ramp of a drive-in
and pet while they show these off-brand sex
pictures.
Still another manager put it this way, "I'm
expected to be a top guy in my community
I'm to attend the church of my choice; I'm tc
be a leader in my civic clubs, and I am to b(
a leader in all juvenile campaigns, but how
can I do all these things and still show off
beat sex pictures?" Well it would be rathei
hard in many small cities to look your fellow
man in the face after showing some of thi
pictures certain people would like to get oi
the screens.
Yes sir. good friends, if you haven't reai
Publisher Shlyen's September 17 editorial, di
it up and read it. It will only require fiv
minutes at the most, and could, if you'll re
member it. save hours of headaches and los
of goodwill from schools and churches.
The other week we met one of the fines
men in the Oklahoma show business 1
Miller Davidge. oldtimer of Durant. Wi
pass along some of his operations down th
years in my next column.
Bits of Sharp Wire Cause
Flat Tires at Drive-In
SAN ANTONIO. TEX.— Bits of sharpen*
wire scattered around the ramps of the Soul
Loop Drive-In Theatre here resulted in fl
tires for a number of customers recentl
Patrolman E. W. Tofil said more than l\\'-
pieces of the wire were picked up the follo\'
ing morning at the airer.
He said employes discovered them after i
number of persons complained of tire puntures.
Tofil said the wii'e was of a ty;
used to reinforce concrete construction. ]J
said the pieces had been sharpened on boi
ends.
Canadian Actor in "Way We Are'
Lorne Greene, Canadian actor, has joiril
Joan Crawford and Cliff Robertson in te
topline cast of Columbia's "The Way We Ar"
86
BOXOFFICE :: October 1. 1'6

and
unci
::ii
Strong Poll Support
In Minneapolis Area
MINNKAl'OL.lS llu- AiKlUMUi' Awiird.-
poll is iTcelviiiK the complete cooperation of
all the indu.suy groups in this territory.
There'll be a. luncheon at the Hotel Nicollet
here at 12:30 p.m. October 3 for the formal
teeoff. All exhibitors are urged to attend to
learn from industry leaders the campaign's
details
North Central Allied has acclaimed the
poll "one of the finest boxoffice builders
In the industry's history."
"If you don't take part in the poll you will
be doing yourself a great disservice, in our
opinion." an NCA bulletin says. "Newspapers,
radio and TV and other media are telling
your patrons about the poll. And if you're
not in on it. they'll wonder why you are
behind the times.
"The poll is a grand chance for all of
exhibition to get together and work on a
project which will mean dollars at the boxoffice
and a great st«p forward in public
relations."
The Minnesota Amusement Ckj. and RKO
Theatres are participating fully. Harry B.
Fiench. MAC president, and Bennie Berger,
NCA head, are co-chairmen of the committee
In charge of the poll in this area.
Human Values Are First,
Editor Tells Film Men
MINNEAPOLIS Hollywood i.s warned in a
Minneapolis Morning Tribune editorial to
keep in mind that the various new "fancy"
projection techniques in themselves "don't
assure a good film."
Captioned "Reminder to Hollywood," the
editorial stresses that it isn't sufficient that
the current widescreen and other latest
processes give motion picture audiences their
money's worth "as never before" in this respect.
"They (Hollywood) forget—or, busy counting
the boxoffice, they ignore—the fact that
intelligent and witty dialog, believable characterizations,
a setting remarkably true to life,
and a story that hasn't entirely lost touch
with reality are also helpful in capturing
and holding an audience," declares the editorial.
"The film people do turn out some excellent
pictures. But the fact remains that in too
much of their product they seek to u.se technical
excellence as a substitute for the sense
of human reality that always has been the
hallmark of good theatre."
Village Board Buys Theatre
GRAFTON. WIS.—The shutt«red Grafton
Theatre here has been purchased by the
village board. It is intended to install a
swimming pool in the auditorium. Other
parts of the building will be used as offices
and for a library.
Theatre Is Dedicated
To Town's Children
\iri;iiil.i, .\Uiiii.—A Nlronc |)lt»li for
f.iniil) tr.idc, imrlitnlarly tin- vouiiic fry.
Is b«-;irinc iM.xoffl.r fruit at (lit- .Sl.itr
TluMtn- hiri-, a.

D E S
MOINES
Oeveral visitors were on the Row. Lou Astor,
Columbia home office representative,
spent several days in that exchange. Lester
Zucker, Universal district manager, conferred
with Lou Levy. Sam Hart, publicity man for
Universal's "To Hell and Back," was in Thursday
(29) to set the wheels in motion for release
of the film in this territory.
Joe Anchor, Warner booker, left this weekend
on his vacation . . . Universal employes
honored departing Al Ungerman with a
chicken dinner brought into the exchange at
noon Friday (23). They gave Al a desk set
as a farewell gift . . . Carl Olson and Dorothy
Pobst had a busy week at UA booking the
fight film in this area. A record crowd for
the theatre TV showing of the fight was
reported by the Paramount, where it was
standing room only.
One of the best-attended of the Variety
Club dinner parties was held at the Standard
Club Saturday (24 1. Jake Cohen, manager of
the Standard Club, cooperated with Variety
members by offering a "Heart Special" on
the menu and giving 25 per cent of the
proceeds to the Heart Fund. With all reports
finally in, the earnings on the recent hole-inone
contest seem to be a little over $2,000,
all of which goes to the Heart Fund.
Lou Levy has set the date for the annual
Variety Club Christmas party. It will be
held December 12 at the Jewish Commimity
Center. Prizes this year promise to be better
than ever, with a big door prize of a trip for
two. destination not as yet known, but with
all expenses paid. So, mark the date now on
your calendars and save it for Variety and
the Heart Fund.
The UA exchange here is happy with the
results of the first round of the current sales
drive which finds this branch on top . . . Jean
Post, former Universal salesman, was on the
Row last week with his w'ife. The Posts were
saying goodbye to their many friends before
leaving for Tokyo, Japan, where Jean will be
in foreign service attached to the U. S.
Embassy for at least two years. Since his
resignation from Universal In 1952, he has
spent 3'l- years In the Marine Corps with
headquarters in Washington. The Posts are
driving to San Francisco where they will put
their car aboard ship and they will fly via
Pan American clipper to Tokyo.
The Myron Blanks' many friends were
pleased to see Mrs. Blank named as one of
Iowa's ten best-dressed women In connection
with the recent fall fashion show held at
KRNT Theatre in Des Moines. And Jackie
really looked the part as she acknowledged
her introduction at the style show\
Area Newspapers Helping
Cinerama at Mill City
MINNEAPOLIS—"Cinerama Holiday," current
at the Century Theatre here, is being
carried to the same success its predecessor,
"So This Is Cinerama," enjoyed, by the help
of some 219 newspapers throughout a fivestate
area, according to Phil Jasen, managing
director and publicist here.
The fii'st Cinerama attraction held forth
for 16 months to top business, placing Minneapolis
sixth nationally boxofficewise among
the 13 cities boasting the attraction.
Jasen feels that the cooperation of the 219
Minnesota, North and South Dakota, Wisconsin
and Iowa newspapers accounts In part
for the huge out-of-town patronage. The
editors of all these newspapers were invited
to come to Minneapolis for a press prevue of
"Cinerama Holiday" and many accepted. Now.
says Jasen, they're using most of the press
releases sent to them weekly and some have
published editorials and front page article.-;
praising the attraction.
In one instance, a local exhibitor, D. T.
Dawson of the Orpheum In Ortonville, Minn.,
took the town's newspaper editor to task for
giving a bigger play to "Cinerama Holiday"
than he had given to Cinemascope's advent
at Dawson's showhouse. The editor ran an
editorial, apologizing to Dawson.
"Cinerama Holiday" promotion and exploitation
stunts mclude tieups with service
clubs and schools, bids for convention,
delegates' patronage and the organization of
local and out-of-town theatre parties.
"Cinerama Holiday" had a booth at the
recent state fair here and sold more than
$3,000 of tickets there. It's the first time
tickets for an outside show was sold Inside
the fair.
Airer Closes; Indoor Opens
NEW LONDON, WIS.—The 45 Outdoo)
Theatre was closed for the season recentlj
and the indoor Grand Theatre was reopened
1121-23 High Street Phone 3-6520 Des Moines, Iowa
isssssssssssssssssssssssssssssssssssssssssssssssssssssssssssa»
Marlin Sklles has been set as musical di
rector on Allied Artists' "Calculated Risk."
BOXOFFICE October 1, 195!

^
Thacker
I
I
work
I
. . U-I
: October
. . Second
. . Joe
. . Jack
. . Ted
MINNEAPOLIS
•The Variety Club's auxiliary held Its Ilrst
.
fall-winter meeting to discuss plans for the
coming season. LeRoy J. Miller, chief barker,
urged members not to miss the first fall
membership dinner meeting in the clubrooms
Monday night (3i. place was held
iti the sixth week of RKO's J. R. Grainger
Drive by Fay Dressell and his gang at the
RKO branch here . Alexander, Republic
district manager, was in.
Bob Branton. booker at Warner Bros., has
been promoted to office manager to succeed
Gene Meredith, who resigned to enter another
line of business . Loeffler. Republic
manager, was busy setting up "Last Command"
. exploit^er Milton Crandall
was in from New York to get the campaign
going for "To Hell and Back," which opens
at the local Orpheum theatres day and date
October 12 . . . Verne Huntzlnger resigned as
house manager of the Century, where "Cinerama
Holiday" is playing, to take over as
manager of Berger's Gopher. He succeeded
Ed Linder who quit to return east.
Says Humphrey Ready
For Rental Hearings
MINNEAPOUS—Film deul.s have been
getting more "intolerable," if luiythlng.
charged Bennle Bcrgcr, Allied States i-mergency
defense committee chairman, who .said
his "blood is boiling over the distributor*'
stubborn refusal to iiffprd relief to small Uicatre
owners." He claimed that at lea.it 50
per cent of this territory's exhibitors arc unable
to play top pictures when they still have
any boxofflce value becau.se of the "exorbitant"
distributor demands. "These are
attractions which every community, small as
well as large, is entitled to see and which
are necessary to keep exhibition alive in
the grass roots." he said.
He and U. S. Senator H. H. Humphrey,
chairman of Uie Senate's Small Bu.sines.s
subcommittee, continued to hold conferences
here regarding the hearings scheduled in
Washington on film rentals this fall.
"Senator Humphrey Is ready to start the
hearings any day now. but Allied hasn't completed
setting up its machinery for them
yet," said Berger. "But we hope to announce
111
xmaller sltuaiioai. And, >'
jiuch BV picture* a.i "1!..
Trump" particularly «hould
.small towns.
b

. . Florence
. .
OMAHA
"Two exhibitor families in the Iowa territory
have additions to their families—the
Travises at Milford and the Johnsons at
Onawa. Jim and Jean Marie Ti'avis of the
Strand and the Lakeland Drive-In at Milford,
have a new daughter named Patti Jo.
They also have a 16-month-old son Michael.
Arnold and Anne Johnson, who have the
Iowa at Onawa, have a boy, their fifth child.
The new little Johnson was born September
24. also the birthday of their eldest child,
Judy, who is 12.
Jack McCarthy, exhibitor at Louisville,
escaped serious injury when his car went
out of control on a gi'avel road and he was
thrown out of the auto. Others in the family
received minor injuries . . . Filmrow friends
of Elaine Carlson, who left MGM as secretary
to office manager Evelyn Cannon, gave
her a baby shower . . . Mrs. Georgia Rasley
is coming along well. The O'Neill exhibitor
was injured in a fall.
Harold "Fete" Carlson, exhibitor at Laurel,
has a profitable chinchilla business in operation
. . . Shirley Babb. MGM biller. has reentered
Omaha University but is continuing
on her job . . . Hai-ry Wood, 20th-Fox auditor,
sent word to the Omaha exchange he got
caught in a five-inch snow in Canada .
Delores Jones has been named 20th-Pox biller
replacing Clara Murphy.
Tony Goodman, Warner office manager,
shot par golf for 36 holes to win the Indian
Hills Club championship. He defeated Ed
Krawczyk, 1 up, to succeed Gordon Glewwe
as champion, having defeated Glewwe in a
The Warner Shorts and
previous match . . .
20th-Fox teams are tied for the lead in the
Filmrow Bowling League. Bill Barker, Co-Op
Booking Service, holds the top game mark
at 207.
Byron Hopkins, owner of the Rex at Glenwood,
has opened a six-alley bowling emporium
in the old Gem Theatre with semiautomatic
pin setters. The Gem was ravaged
by fire some time ago . . . Norman Nielsen,
RKO manager, reported his oldest boy. Norm
jr., ha.s enlisted in the Ai-my and is stationed
at Camp Chaffee, Ark., until transfer to Camp
Carson, Colo.
.
Ray Damato has joined the Columbia staff
as booker Low, Columbia inspector,
is vacationing . . . Filmrow visitors
included R. V. Fletcher, O'Neill; Ernie Kas.sebaum,
Seward; Phil March, Wayne; Howell
Roberts, Wahoo; Don Campbell, Central
City; Ollie Schneider, Osceola; H. C. Carlson,
Laurel; Jim Travis, Milford; Arnold Johnson,
Onawa; Mrs. C. N. Johnson and Mr. and
Mrs. Richard Johnson, Red Oak.
Robert Williams Hosts
200 Nuns at Screening
DAVENPORT. IOWA—Two hundred nuns
of the Quad-City area were guests recently
of Robert Williams, manager of the Sunset
Theatre, at a showing of "Rose Marie."
The children of St. Vincent's home also saw
the picture as Williams' guests.
Several weeks ago Williams opened the
doors of the Sunset to the sisters, who were
in attendance at the St. Ambrose summer
school. During his five-year tenure at the
westend theatre, Williams has at regular
intervals provided special showings of outstanding
pictures to entertain the sisters
and the St. Vincent's children.
Omaha Secretary Stung
On Bitter-Sweet Holiday
OMAHA—Lucille Sorenson, secretary to
Manager Vincent Flynn at MGM returned
from vacation with a combination story of
bees and fishing which she titled, "The Bitter
and the Sweet."
She and her husband spent a week in
Minnesota and got in some excellent fishing.
"Of course, they were biting especially
good when we had to leave," she related.
"But that wasn't bad enough—when we got
home we found we had a houseful of bees."
A .swarm had settled in the house and found
a w'ay into every room. Lucille was stung
several times while eliminating the intruders
with the help of an insect exterminator.
Stars Appear at Airer
BROCKVILLE, ONT. — Manager Gen-y
Brown of the Brockville Drive-In had stars
and members of the cast and production staff
of the all-Canadian film, "The Little Canadian,"
make personal appearances on the
roof of the refreshment building at the drivein
here recently.
Herb Stolzman Buys Two
MOHALL. N. D.—The Lyric Theatre here
has been bought by Herb Stolzman. The new
owner also acquired the Falls .showhouse at
River Falls, Wis., recently.
Sale at Farmington, Minn.
FARMINGTON, MINN.—The Lyi-ic Theatre
here has a new owner. He is William J.
Hoffman of Abbotsford, Wis., who purchased
the house from E. O. Olson of Northfield,
Minn.
RESEARCH BUREAU
for
MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATIOt
The MODERN THEATRE
PLANNING INSTITUTE
825 Van Brunt Blvd.
Kansas City 24, Mo.
Gentlemen:
Please enroll us in your RESEARCH BUREA.
to receive information regularly, as released, c
the following subjects for Theatre Planning:
n Acoustics
D Air Conditioning
n Architectural Service
D "Black" Lighting
Building Material
n Carpets
n Coin Machines
G Complete Remodeling
n Decorating
Q Drink Dispensers
n Drive-In Equipment
D Other Subjects..
Theatre
Seating Capacity..
Address
n Lighting Fixtures
n Plumbing Fixturei
n Projectors
n Projection Lamps
D Seating
n Signs and Marqu«
n Sound Equipmen
n Television
n Theatre Fronts
D Vending Equipmi
Reopen at Prairie du Chien
PRAIRIE DU CHIEN, WIS.—After having
been closed for a short time, the Regent Theatre
has been reopened upon the completion
of improvements and the installation of a
widescreen.
City..
State
Signed..
*»'
1317 S. W«tA$N.CHICA60«6M NINTH AVL.NtW TOIK
Widescreen at Mcintosh, Minn.
McINTOSH, MINN.—Mr. and Mrs. Carl
Skalet, owners of the Cozy Theatre, have
installed widescreen equipment.
J To
Postage-paid reply cards for your further conve>|
In obtaining informofion are provided in The MOhiJt^p
THEATRE Section, published with the fint Is*!^,,
eoch in*nth.
90 BOXOFTICE October 1, 19511

• lons.
• ned
55 Showmen Aftend
Allied Region Meet
DKTKOn' A -oMl ol .">ri Muiui^ail i-xhibltor.s
luid their wives atteiideci the reRional
meeting of Allied Tlieatres of Michigan held
at the Midland Country Club at Midland
The event drew serious discussion from exhibitors
on taxation— federal, state and local—financing
of the Will Rogers Memorial
Hospital and the COMPO Audience Awards
poll. The latter subject was presented In detail
by William Wetsman of Wisper & Wetsman
Theatres, state chairman.
No formal action was taken on the taxation
issue, with any formal stand on the
tax campaign to be scheduled after the National
Allied meeting in Chicago.
Distjibutor-exhibitor problems, particularly
film rentals, percentages and product, were
discussed in detail by Lou Mitchell. Floyd
Chrysler. William Clark. Carl Biiermele and
Alden Smith.
The social aspect was prominent at this
gathering, with goU enjoyed by many, together
with a luncheon at which AUied
President Alden Smith was host. A two-hour
trip through the famed Dow Chemical plant
followed, with Mrs. Dolores Cassidy, circuit
operator, as hostess for the day.
Cleveland State and Allen
Sellouts for Fightcast
CLEVELAND Both the Stale and the
Allen theatres were completely sold out for
the Marciano-Moore championship fight last
Wednesday i21> night. The advance sale.
with general admission pegged at S3. 50 and
no seats reserved, was very slow. But by
midafternoon the sale became brisk and by
early evening, no more seats were available.
Both houses advertised they would sell only
Detroit Censors Review
384.000 Feet of Film
DETROIT— Motor City censors reviewed
a total of 384.000 feet of film during August.
and for the first time in a year approved releases
in only two language groups. English
-
and Mexican. Total cuts were 8.030 feet.
represented by a bulk elimination of an 8.000
Drive-In Prices Hit 25c
In Price War at Toledo
THE WAR IS ON
PRICES
SLASHED
4DUIT «DM(SSION
These ads, one and two rolumns in size, reproduced from llii- x.inii- is^ir "( Uir
Toledo Blade, illustrate the chaotic price .situ.ition at drivc-ias in that .irr.i. Later a
neighborhood indoor theatre ap|M-aled for public support in a paid ad, iMiintini; uut
it was not able to join a ruinous price war.
TOLEDO—With drive-in
theatre operators movies, and unexcelled year around service,
review theatre fronts and one "ticket" issued the Statler Hotel for his boss.
Ralph Coboume, manager, decided to meet
ordering correction of objectionable exploitation.
a reservation, but he would make an ef-
Gray said he wasn't sure he could ftt
the drlve-ln theatres on their own ground In
one respect. He offered free admUaion all
fort.
day Saturday "to children under
.\fter the Detroit team trounced Cleveland,
knocking that city out of the series,
12 when will'. 's.
Reopen at Woodbine, Ky.
WOODBINE. KY.—A, O. Perkins has re- Lewis received a wire from Gray. It read:
the Lynn Theatre here after reno- "Can now get you a whole floor at the Norman Corwln Is adapting the Oare! Rogers
novel, "Prisoner in Paradl.se." for MOM
"
which included Installation of widei-en
.Statler
changing prices almost every night in the our price has gone to 65 cents."
current price war, a neighborhood second run On Saturday night (24) the Jesse James
theatre, the Shoreway, in the Point Place was offering a three-feature program. "Mister
area, carried a Saturday (24) advertisement Roberts," "Bedevilled" and "Affair in Monte
in the Toledo Blade pointing up the entire Carlo," for 25 cents, while the Maumee
situation.
offered "Love Me or Leave Me" and "A Bullet
The suburban Maumee Drlve-In had for Joey," as well as "Playgirl" in a midnight
broken the 50-cent admission stalemate show, also for 25 cents. The Star-Lite, Parkside,
recently by lowering its adult price to 35
and Telegraph, with 50-cent admLssion.
cents. When this happened, the mammoth also offered three features each on Saturday
a.-; many admissions as there were seats Jesse James Drive-In carried ads stating, night, while the Toledo Drlve-In offered a
available. It was estimated that some 7,000 "The War Is On," and offered a 25-cent adult dusk-to-dawn show of five features—7 p.m.
admissions were sold. The telecast came price, pointing out that the regular price to 3 a.m.—with a free breakfast treat of
through clear and without a break. The there was 75 cents, and worth every penny coffee and doughnuts to all remaining until
crowds were orderly.
of it, and stating. "Nothing's changed but the the end. The WoodvlUe Drive-In offered only
Policy at the State and Allen was to close price—the same fine facilities—the same outstanding
entertainment and service—and still cartoons before the first feature. Miracle Mile
two features on Saturday, but had four color
after the last matinee performance and reopen
at 7:30 with novelty and sport shorts northwestern Ohio's most distinctive drlve-ln also had three features.
plus the regular feature.
theatre." The other drive-ins kept to the Meanwhile, In a one-column eight-Inch
50c price, but the day after the Jesse James space, the Shoreway Theatre pointed out,
came out with the quarter price, the Maumee, "It is an American tradition— to conduct a
too, went down to a quarter. Two days later, business with dignity and the expectation of
the Miracle MUe raised its 50-cent bargain a reasonable profit for honest services
price to 65 cents. In part of Its ad, the rendered. We are not big enough to fight a
Miracle Mile stated, "So that you may continue
price war—or small enough to Join In.
to enjoy our high quality of better "Your neighborhood theatre has always
been your best source of entertainment for
you and your family. It hn< nIw:i>T; been a
safe place to send your cli
Reservations Easy Now, "Your neighborhood t:
foot African release. "Karamoja," and 30 feet
offered the best at the m^
Toledo Showman Finds
In an American film.
—season in and season out.
In addition to the African film, the censors
reviewed 67.000 feet of Mexican product, Tigers invaded Cleveland. Milton L^win,
Toledo- .lust before the I>ctrolt
"Now your neighborhood theatre neetis your
support and attendance as never before —
.with the remaining 309,000 representing manager of the Princess Theatre here,
Attend your neighborhood theatre near your
EnglLsh-language films.
telephoned Leonard dray, head of Paramount
Pictures In Cleveland. Lrwl« w«.<
home now—or . . .
The censors continued their close Inspection
"We will appreciate your visit at the Shoreway
of theatre advertising, with 34 visits to
trying to get world .series reservations at
Theatre."
equipment.
release.
iiOXOFTICE October 1, 1955 ME 91

RESEAT OK RENOVATE
DETROIT
You Chan Ted,
Foam Rubber New
usjng or
Springs. Mela! parts refirv
ished in Baked Enamel— like
new. Estimates anywhere.
In
Stock—Used
1S00 squab seot, pad bock
HEYWOOD-WAKEFIELD SEATING
OifUJuf. ZijuifUMe*U Qa.
g

. . Mrs.
CINCINNATI
price t'oomer, exhibitor of Middlesboro, Ky.,
oxpccts to reopen his Openi House at
Lt'xiniiton on or about October 1. The house
wa.s closed after a fire early last sprlnR.
Coomcr recently had it repainted: installed a
new stage. Cinemascope screen and equipment
Charles Cassmclli
and new projectors . . . of Mullens and Plneville. W. Va.. was
in the city to attend the telecast of the
heavyweight championship fight. Both the
RKO Albee and Palace carried the fight
via TV. Ca&sinelli. who is a sports fan,
planned to attend the world series.
West Virginia, particularly the northeastern
section, is suffering from a severe drought.
was necessary to close the schools in Ansted
It
because of a shortage of water, and other
areas are similarly affected . . . A. N. Miles
of the Eminence iKy.t Theatre, and wife are
plannuit: to spend the winter in Florida . . .
Harold Moore of Charleston, who operates a
circuit of theatres, has temporarily closed the
Kincaid Theatre ... A Monday (19) visitor
on the Row was P. W. Sewel of the Classic
Theatre. Dayton. J. R. StallLngs of Blanchester
and Ray Phelan of Clendenin, W. Va.,
also made the rounds of the exchanges.
Walter Lewis of the Palace in Hyden, Ky.,
is installing Cinemascope . . . A. O. Perkins
has reopened his Lynn in Woodbine. Ky. The
theatre, which had been leased to Charles
Ray. was closed for approximately a month.
It is now equipped to show CinemaScope . . .
Mr. and Mrs. Herman Hunt (he is a theatre
owner here and she is president of the
Variety auxiliary i left for a month's stay in
Los Angeles. Hunt will attend the Theatre
Owners of America convention October 6-9
there. He is a former director of TOA.
When one telephones the Elstun Theatre in
Mount Wasliington. owned by ELston Dodge,
a pleasant voice answers, giving the theatre
location, the feature attraction, the stars,
the feature times, and closes with a "Thank
you for calling. " The ingenious Elston Dodge
installed this 24-hour recorded telephone service—and
is probably the only one in this area
Theatre Owners Corp. of
to have it . . .
Cincinnati assumed booking and buying for
the Family Theatre, Milford. owned by
Julian Hardoerfer.
Pete Weiss, only child of Mr. and Mrs. Sam
Weiss (he is Columbus salesman for 20th-Fox
and Mrs. Weiss is former president of the
auxiliary of Variety) will celebrate his bar
mltzvah October 15.
1
^
Goldie Clancy, secretary to AA Manager
Milton Gurian. didn't let a sprained ankle
keep her from the motor trip she planned
as a vacation . Mary Shenck. mother
of May Burns, head inspector at AA, died
on Thursday doi of a heart attack ... A
late Filmrow vacationer was Edna Ossege.
manager's secretary at MGM . . . Florence
' irmann. cashier at MGM. and her mother
itioned in St. Petersburg. Fla.
The marriage of Alberta Carlton. MGM
ker's clerk, to Raymond Braswell. took
e on Saturday. September 3 . Two
'
faces at are MGM Rena
. .
Eyerman.
Ickeeping machine operator, and Patricia
.mton, availability clerk . . . Milt Gurian.
X'll.ed ArtLsts manager, informs us that "The
^-henix City Story" has been set in all the
mportant key runs.
jn^
lefi Hand of God' Wins
Aifection at Detroit
lUCllvUir l.u.-.il Uauiitu'.w, Uu,.liii,, .,,1,.
tinued at n good level, with "The Loft Hand
of God" opening to top Rrosses at the huge
Fox Theatre, with other attraction.s following
clase behind.
AvCfOQC It 1(X))
Adarrn- Summcrflmo :UA), 3rd wk 80
Broadway Copitol Klii of Fir* (Ul). Apoch*
Ambush Col) 95
fox—The lo»f Hand of God |20lh-Fox) ..'..'..'. \Si
Madnon To Cofch o Thiof (Poro), 3rd wk 150
Michigan- You'ro Never Too Young (Poro)'
Ain't Mlsbchovln' U I) 175
Polms—The Kentucklon lUA), Top ol Iho
World (UA), 2nd wk n
United Artijts—Soven CItlei of Gold (20lh-Fox). n
The Cincinnati Story:
Not Good, Not Bad
CINCINNATI — Busines-s was not outoutstanding;
neither did it fall below par.
"Summertime" did as well in Its second week
as in its first, and the Guild attraction. "To
Paris With Love," rated another holdover.
Albeo— It's Alwoys Foir Weother {MGM) 115
Grand— The Wliord of Ox [MGM) reissue; Tho
Scarlet Coot (MGM) 100
Guild— To Paris With Love (Continentol), 3rd wk 100
Kcitlis- -Summertime (UA), 2nd wk 100
Palace—The Outlaw RKO) reissue 120
Other Cleveland Entries
Fail to Catch "Thiel"
CLEVELANE>— -To Catch a Tllief in its
fifth week outgrossed the previous week by
approximately 30 per cent and held for a
sixth at the Stillman.
Allen—The McConncll Story (WB) 120
Hippodrome—The Left Hand of God (20fh-Fox),
2nd wk no
Lower Moll—Talcs of Hoftmon Lop), 2nd wk 100
Ohio—The Lost Commond Rep), 2nd wk 100
Palace—The Outlaw k>; reissue 160
Stote—The Night of the Hunter (UA) 80
Stillmon—To Cotch a Thict (Poro), 5th wk 170
ERNIE
MANAGER
Top Caliber
Man for Oo
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DYNA-LITE SCREENS • ANAMORPHIC LENSES
WIDE-ARC LAMPS • SELENIUM RECTIFIERS
^^COMPLETE CINEMASCOPE INSTALLATIONS^^
DRIVE-IN THEATRES OUR SPECIALTY
SE RV I C E -QU A LI T Y -P Rl C E
COLD CHIPS
Pototo Chips IxcluiiTeIr tor the Theolro Trod*
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13231 Conont Axnu* 0*lroH 12, Mich.
SELBY„^ SCREEN TOWERS
3 Standard Sll><
SELBY INDUSTRIES, INC
I lOXOFTICE
October 1, 1955 93

. . . Leo
. . Gary
. .
. . Roberta
. . Jack
CLEVELAND
peter Wellman, owner of the New Mock and
Wellman theatres, Girard, flew back
from Greece to see his 92-year-old mother,
who died four days after his arrival there . . .
Art Engelbert, Warner cashier, was batching
it this week while his wife Genevieve attended
a Veterans of Foreign Wars auxiliary meeting
in Washington . . . Norma Solomon resigned
her booking job at Warners to become
a fuUtime housewife. She has been
with the company 13 years, first as secretary
to office manager Yaro Miller and for the
last several years as booker. Her successor
is Ellis Lewin, former assistant manager at
the Shaw-Hayden Theatre.
This is the clambake season. On Thursday,
the Associated circuit bigwigs and managers
enjoyed the seasonal fea-st at Schluter's Inn
on Center Ridge road, and on Saturday, the
WIDE SCREEN and
CINEMASCOPE
Equipment of All
Kinds
MID -WEST THEATRE
SUPPLY CO.,
1638 Central Parkway
INC.
CINCINNATI 10, OHIO
Whatever You Need—
We Can Supply It.
For ANY RATIO in
Pictures
Add up these items for the Best
• Slmpl.x XL • Sup.r Ponotor
Prof.cton
m ' ''"' " V"" "' „„ve..-."9 ,„ on-
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money-
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nnd
1206 Cherry St. Toledo 4, Ohio
94
BOXOFFICE
;: October 1, 1955

. M
AA)
Spy
.
'
i
'Hell and Back' Gets
Neat 225 in Boston
BOSTON T'u Hill and Back" at Ulc
Memorial led the field. This U-I film surpassed
all product of that company playing
this theatre and equaled the record of "The
Glenn Miller Story" early In 1954. Of the
holdovers, "Marty," in Its seventh week at
the Kenmore. was strong. "It's Always Fair
Wtather," at the State and Orpheum. was
above average.
Average Is 100)
-To Catch o Thief iPora), 4th wk 100
1 Hill The Gome of Lovo (Times), 8th wk. . 90
—Cinerama Holiday (SW), 3rd wk 130
StfL-ct The Dam Busters (WB). 4th wk.. . 95
>re—Marty ^^ x 'th wk 125
Memorial To Hell iU-l); ond Bock Utopia
,Ba> Slate) 225
Mclropohlon The Girl Rush ,Para) 30
Paramount ond Fenway The Phcnix City Story
(AA), Night Freight
i
115
State and Orpheum It's Always Foir Weather
(MGM), Scarlet Coat (MGM) 120
Providence Storm Threat
Kept Patrons at Home
PROVIDENCE— For the fourth time this
scivson. hurricane threats seriously hampered
ousiness at the boxoffice. All first run houses,
off to a flying start with their respective
jttractions, suffered setbacks as hurricane
lone was predicted to strike this area in full
orce. A last-minute change in direction
spared Rhode Island, but the jittery public
uyed at home awaiting developments.
iDddly enough. "It's Always Fair Weather,"
*ith 110. led. Once again, the downtown
area presented a ghost town appearance, exept
for the workmen busily engaged in bar-
.•icading for the big blow. Two, and possibly
hree, days' business was virtually lost.
Mtjee Francis in the Navy (U-I) 100
— It's Always Foir Weother (MGM) 110
c—The Left Hond ot God ,20th-Fox), 2nd
100
-The Night Holds Terror Col) 90
Divided Heart' Holds Strong
n Fifth Hartford Week
HARTFORD— For the first week in months,
he downtown area had only one holdover
iltraction.
—The Phenix Oily Story (AA); Jail Busters
VI 130
\rt—The Divided Heort Rep), 5th wk 110
Locw 5 Wayward Wife (IFE); Outlaw Girl
lIFEi 90
oew s Po— Marty UAi Bedevilled (MGM) )00
olQcc The King's Thief (MGM); The Square
Ring Rep) 80
orsoni My Dorling Clementine (20th-Fox);
Shone ,Para), reissues 85
trand The Shrike (U-I); The Stronger's Hand
(CKA) 75
Summertime' Far Outstrips
5ther New Haven Offerings
NEW HAVEN—"Summertime made a
trong showing at the Roger Sherman.
Jusiness at the other major downtowners
.'as average or slightly below par.
ollege— Night of the Hunter (UA); Robbers'
Roost (UA), 2nd wk 100
oromount—Wichita AA , Chasers (AA).... 90
oil—Simba LP); King Dinosaur (LP) 85
Sherman—Summertime ,tA); The Big Bluff
fUA) 140
leopens at Naugatuck
NEW HAVEN—Another flood-battered the-
Jtre has been reopened. Ralph Pasho's Salem
I'layhouse, Naugatuck, was back in business
127) after five and a half weeks of rehabilitalion
during which new seats and carpets were
lutalled and the entire interior redecorated.
|>pening night proceeds were turned over to
community disaster fund.
Theatremen to Hear
Rep. Joseph Martin
llosti.n- ins, ph \\ M.irtiii jr., furmrr
sp«Mkrr III tin- ilmiM- .uid now nilnurily
floor Ic.idcr, will six-uk at tlir baiiqiiFt to
be Rivrii Tucnday ovniinK, OrtolH-r 25, nt
Toy Town lavrrii, Wiiu'liciuloii, .il Ihc
rcKloiial convriKloii t)f Indi-priulrnt V.xhibitorN,
Inc., of \4-w KnKland. Ilic oonere»nuin
Is a nallvr of .\(tlclM>ru. lip Is
rfmrnilHTed for Ills stauiit'h support of
the riH-ent lax biittli- over the rcdurdon
of the admi.vsion.s oxcLse tax.
Henry Cummings Named
Manager at Greenfield
CiREENFlKLU. .\I.\S.s Hinry Cummings
jr. has been named manager of the Lawler
Theatre, which was reopened recently by
Western Massachusetts Theatre Managers
Corp., headed by Samuel Goldstein of Ixmgmeadow.
The house had been closed since
June 4, after being operated for nearly ten
years by M. A. Shea Theatrical Enterprises.
The Shea lease expired July 31 and was not
renewed.
Cummings. a native of Rochester, N. H
came to Turners Falls when an infant and
lived most of his life there and in Greenfield.
He started his theatre career as an
usher at the Victoria Theatre in 1934 and
worked up to assistant manager in the six
and one-half years he was with the theatre.
He later was assistant manager at the
Calvin Theatre in Northampton, then was
manager of theatres in Providence, R. I., New
York City and Worcester.
Cummings said that a complete new concession
stand has been installed at the Lawler,
and there are plans to install air conditioning.
The Lawler will show first run
pictures with a twice a week program change.
The house seats 1.100 persons. There are two
other theatres here, the Garden, also owned
by Theatre Managers Corp., and the Victoria,
an independent. All three are first runs.
Public Safety Department
Dismantles Screen Room
BOSTON The .screening room at the
offices of the Dcp

. . . Nathan
BOSTON
J^early 520,000 was raised for the Jimmy
Fund at special fund nights held at six
drive-ins in the Boston area when personal
appearances were made by Ted Williams, announcer
Curt Gowdy and "Big Brother" Bob
Emery. All proceeds for the evening were
turned over to the Jimmy Fund by the theatres.
The admission price was a donation to
the fund. Participating were Revere, Dedham,
Meadow-Glen, Natick, Quintree and
VFW Parkway drive-ins.
The engagement has been announced of
Jeanne Lawrence, employed at the Hoosac
Drive-In, Adams, Mass., to Casimer Glisiski,
concessions manager at the same theatre.
The drive-in, located near the training camp
of Archie Moore, often had trainers and
sparring partners of Moore as patrons, and
owner Stanley Rothenberg and Manager Arthur
Rosenbush kept eyes on the doings
there . . . "The Night of the Hunter" will
open at the Astor either October 5 or 12,
depending on the length of the run of the
cuiTent "To Catch a Thief." "Summertime."
al.so UA, is the next attraction at Loew's
State and Orpheum following "It's Always
Fair Weather," the MGM musical.
Maurice Bernstein and Joe Lieberman of
B&L Theatres, New Brunswick, made plans
to take in the World Series in New York.
Head table guests at the luncheon September
27 of the Boston Advertising Club,
at which Robert W. Coyne, general coun.sel
for COMPO. w^as invited to speak, included:
Samuel Pinanski, Martin J. MuUin, Arthur
Lockwood, Nathan Yamins, Edward Lider,
Theodore Fleisher, Paul Levi and Charles E.
Kurtzman.
Grandfather honors came twice recently to
Irving H. Bloom, promotional advertising
specialist, when his daughter, Mrs. G. I.
Prutkin, gave birth to a son, and a son also
was born to the wife of Bloom's son, Pvt.
Alan Bloom, stationed at El Paso, Tex.
Capacity crowds filled the Capitol, Everett,
for the closed circuit Marciano-Moore fight.
This was the nearest theatre to blacked-out
Boston to carry the exclusive TV fight pictures.
Ted Williams caused considerable interest
when he entered the theatre to be
seated a few moments before the fight was
scheduled to be broadcast. At ATC's North
Reading Drive-In, where portable TV equipment
was also installed, officials reported
4,000 admissions. Temporary seats were installed
on the grounds. ATC's State, Portland,
Me., also reported a sizable audience.
While he was here entertaining at Blinstrub's
night club, Harry Belafonte, who
starred in "Carmen Jones," told the press of
his new film which will be released by 20th-
Fox. Tentatively entitled, "Spotlight," it will
have in the cast Richard Conte and Lena
Home with the possibility of Eva Marie
Saint to play Conte's wife. The story is one
of J. Richard Kennedy's, who wrote "I'll
Cry Tomorrow" and "Prince Bart," and it
will be directed by Danny Mann. Shooting
will start in Hollywood by the first of March
Ross, film salesman, is seriously
ill in the New England Medical Center
Hospital.
Hollywood Stars Booked
For Schubert's Season
NEW HAVEN—Hollywood personalities figure
importantly in stage productions planned
for fall showing at the Shubert here.
Roddy McDow'all and Myron McCormick are
starred in the Maurice E\'ans production of
"No Time for Sergeants," a comedy which
opened September 26. Shelley Winters and Ben
Gazarra will follow in "A Hatful of Rain."
Several film names are starred in offerings
"tentatively" booked for the Shubert's fall
season. They include Zachary Scott and
Katherine Cornell in "The Dark Is Light
Enough," Carol Channing in "Delilah," Nina
Foch in "Cliild of Fortune" and Tom Ewell
in a still-untitled comedy.
The Shubert, the city's only legitimate theatre,
has ten shows slated for a ten-week
period running into December. The house is
the country's best-known try-out theatre for
Broadway-bound shows. Nine of the 17 hit
shows now in Manhattan opened at "America's
Premiere Theatre."
Off to a good start with near-capacity
houses at the initial productions of the season,
"A View From the Bridge" and "The
Chalk Garden," the Shubert is in its 40th
year. A formal celebration is being planned
to mark the occasion.
Patrons at Airer Donate $165
HARTFORD—Patrons of the East Hartford
Family Drive-In donated $165 to the Connecticut
flood relief campaign, according to
Joseph Bronstein, general manager, Bionstem
Enterprises.
KEENE ADVERTISING SPECIALTIES
NOVELTIES FOR DRIVE-IN OPENINGS
• BUSINESS GIFTS
• BALLOONS
e PAPERLYNEN HATS
• BUMPER SIGNS
• CHILDREN'S GIVEAWAYS
• CALENDARS
SHOWROOM -38 CHURCH STREET -
HU 2-1141
• NOVELTIES FOR DRIVE-INS
• OVER 6,000 ITEMS
TO CHOOSE FROM
BOSTON, MASS. - SHOWROOM
MYER I. RUTTENBERG
• Theatre Premiums of all Types
• Factory Representative for Dinnerwarc
• Come in and see the NEWEST and
HOTTEST premium deal.
HU 2-7Z57
DRIVE-IN
OWNERS
Reduce Your Overhead
And Improve Your Bookings
For Next Season
Contact
JOSEPH G. COHEN
HU 2-7257
36 BOXOFFICE :: October 1, 195E| :]}

INDUSTRY AFFAIRS ... IN THE FALL OF THE YEAR .. IN A RELAXED ATMOSPHERE
EXHIBITORS
o<
NEW ENGLAND
Together With Allied Units of Connecticut, Maryland, and New Jersey
Are Invited to Attend
the
1955 ANNUAL REGIONAL CONVENTION
of
INDEPENDENT EXHIBITORS,
INC.
and
DRIVE-IN THEATRE ASSOCIATION OF NEW ENGLAND
Held For The First
Time At A Resort
TOY TOWN TAVERN . WINCHENDON, MASSACHUSETTS
. .
October 24 6l 25
PLAN TO ATTEND
Famous for Cuisine Film Clinics Golf Tournament
Special Activities for the Ladies
Hot Industry Topics of the Day Led by Allied National Leaders
Souvenir Gifts for Men and Women .
Screenings of Pictures Not Released
. . Principal Speaker to Be Announced
Cocktail Party . . . Banquet
Send Requests for Reservations NOW!!
INDEPENDENT EXHIBITORS.
to
INC
36 Melrose Street Boston 16, Massachusetts
3XOFTICE :; October 1. 1955 97

. .
. .
. . Tyrone
. . John
. . The
higher profits for you.
The comfort of international
Theater Seats helpS
keep them full
Extra long backs of International's
all-steel theater seats — longest in
the industry — provide maximum
support for patrons' shoulders and
backs, and guarantee no annoyance
from behind at the seat level.
Maintenance is reduced, as scuffing
from behind is eliminated —
further minimizing the already low
maintenance costs to keep Internationals
in tip-top condition.
When planning your seating or reseating
program, find out how to
save money with superior International
seating.
Write, wire or phone —
In New York .
"Doc" Faige or "Barney" Sholtz,
Norpot Sales, Inc.,
1 13 West 42nd St.,
Phone: BRyant 9-5055
In Baltimore .
"Jack" Douses,
202 West Fayette St.,
^_,Phone: BRoodwoy 6-5369 or —
;.-'
Intematioruir
^
SEAT CORPORATION
Union City, Indiana
t»7 S. WAIASH, CHICAOO •6J0 NINTH AVI..NEW YORK
NEW HAVEN
The Pequot Theatre was robbed of $80.70 and
a large quantity of candy. City detectives
found nothing to indicate the large neighborhood
house was forcibly entered, and concluded
the burglars hid on the premises prior
to closing time. The downtown Paramount
was the scene of a similar crime several weeks
ago. Burglars concealed themselves in the
house at closing time and stole $25 and a
revolver from the outer compartment of a
safe but were unable to get into the inner
section.
Good news, $2,000 worth of it, reached managers
of two downtown houses in the space of
.several days. Irving Hillman, of the SW
Roger Sherman, received a $1,500 U. S. savings
bond as the second prize in the circuit's
national Spring Festival Drive. Jim Darby of
the Paramount was awarded $500 by U-I for
the nation's top promotion job on "The
Private War of Major Benson" . . . For the
first time in the history of the Loew's Poll
circuit, all houses simultaneously played films
of a major sports event. UA prints of the
Marciano-Moore fight were used in the 11
houses of the chain . . . Joe Mansfield, UA
publicist from Boston, was in the territory
on "Gentlemen Marry Brunettes."
IFE booked two films Into three area outlets
for a simultaneous first run showing. The
Post Drive-In, East Haven; Bowl Drive-In,
West Haven, and downtown Crown participated.
Paired were "The Wayward Wife"
iGina Lollobrigida) and "Outlaw Girl"
tSilvana Mangano) ... At the same time,
the IFE-released "Aida" went into the
Lincoln, downtown art house, for a minimum
engagement of two weeks.
The Clinton Drive-In, which opened this
year, was the first ozoner in the territory to
switch from a full week schedule to a
Friday-Sunday operation . Power is
starred in "A Quiet Place," a play which will
open at the Shubert here November 21 . . .
The Yale football -squad, almost half a
hiuidred strong, attends performances at
Loew's Poll the night before each game in
the Yale Bowl as guests of the management.
The custom, which has won considerable
goodwill in the university, was started by
Han-y Shaw, division manager, when he came
to this city 20 years ago . McGrail,
U-I publicist from Boston, was in working on
"To Hell and Back."
Governor of Connecticut
Proclaims Jimmy Week
HARITORD—Harry Fcnistem. zone manager
for Stanley Warner Theatres, was here
Thur.sday (22) to see Governor Ribicoff sign a
proclamation hailing observance of Connecticut
participation in the Jimmy Cancer Campaign
Week October 1-15.
Feinstein, accompanied by James M. Totman,
assistant zone manager, is co-chairman
for the 1955 Jimmy F\ind Drive, with I. J.
Hoffman, Connecticut Theatres executive.
Hoffman was unable to attend the ceremonies.
New Screen Is 130x60 Feet
HARTFORD—George E, Landers, division
manager for E. M. Loew's Theatres, reports
installation of a new screen, measuring
130x60 feet, at the Hartford Drive-In. Former
unit measured 80x52 feet.
Fightcast Pulled 6,700
At Hartford's Meadows
HARTFORD— Harold Cummings, general
manager of the Smith Management's
Meadows Drive-In, was enthusiastic over boxoffice
reaction for the theatre's initial telecast,
programming the Marciano-Moore
heavyweight fight Wednesday (21).
Some 6,700 persons paid $3.30 each to view
the bout at the Meadows, only theatre in
Connecticut to offer the show.
Nearest competition—the Stanley Warner
Capitol, Springfield, Mass.—played to a nearcapacity
audience. Attending at the Capitol
were Harry Feinstein and James M. Totman.
zone executives, Stanley Warner Management
Corp.
HARTFORD
Toe Mansfield, UA exploiteer, was in a week
ahead of "Gentlemen Marry Brunettes"
and "Marty" at Loew's Poll . . . Arnold 'Van
Leer, Paramount, passed through en route
to New' York and a sneak preview at the
Times Square Criterion of "The Desperate
Hours."
Harry Hollander, brother of B&K's Bill,
came through ahead of AA's "The Phenix
City Story," escorting feature player Meg
Myles on newspaper-radio-TV interviews.
Ray McNamara, AUyn, assisted ... A. J.
Bronstein, president of Bronstein Drive-In
Enterprises, and Bernie FYancis returned
from a New Jersey business trip.
.
Joe Dol^in, film buyer-booker for the Pine
Drive-In, Waterbury, has been named to the
sponsoring committee for a November 6 dinner
honoring former Congressman Herman
P. Kopplemann, to be held at the Beth David
Synagogue Perakos, Plainville and
Southington drive-ins staged flood benefit
AA booked "The
shows at $1 a ticket . . .
Phenix City Story" away from downtown
Waterbm-y and scheduled it at Bob Schwartz'
Lake Drive-In and 'Ville theatres.
Capt. John Calvocoressci, Menschell-Calvocoressci
Theatres, returned from a twoweek
stint with Ai-my Transportation Corps
Reserve training unit at Ft. Eustis, Va, . . .
Bill Landers, Palace, South Norwalk, enthusiastically
advertises: "Where Friendly
Service Awaits You!" . . . Loew's Poll circuit
is now running the catchline, "Convenient
Parking," in daily newspaper ads in all key
towns.
Republic's "Doctor in the House" contiimes
a charmed life in small-town Connecticut
bookings, normally considered poor pickings
for overseas product. The film, produced in
Britain, has been playing—and doing ex
ceptionally well—in more than one small
city around Connecticut. The latest booking
was in at the Strand Amusement's State
Torrington.
The Shulnian Theatres 900-seat Rivol
played a two-day booking of Warner.s' "A Sta:
Is Born." Maurice W. Shulman arranged i,
photo break of Judy Garland in the Hart,
ford Times.
Sonsons Have 45th Anniversary
HARTFORD—Jack Sanson, manager of tl;
Stanley Warner Strand, and his wife a]|ltt,
marking their 45th wedding anniversary.
98 BOXOFFICE :: October 1, 191

^^
Probe Is Demanded
Of Vancouver Bingo
V'ANCOl'VKH Tluircniull mvostuiauoii into
all biiiso operations in the city was demanded
by Alderman Bill Orr who said game operators
may be getting money not legally theirs.
Orr's demand that the attorney general
look into" the operation of bingo in Vancouver
came during a city council discussion
in which Alderman Anna Sprott charged
that a monopoly controlled the game in
Vancouver.
Giving rise to the discussion was the application
for a bingo license by the Pacific
Curling Club, which had been previously recommended
against by police.
Alderman Earle Adams said he felt bingo
in moderate form is all right. "But," he
warned, "we don't want it to reach the stage
where private club managers and owners are
making a big thing of bingo at the expense
Df people patronizing the game."
Alderman George Cunningham pointed out
the dangers "of other forces taking advantage
for their own gain" and scored the
oractice of "taking a rakeoff from the revenue
of a gambling game to promote amatevuauses."
Both the FPC and Odeon theatre circuits
[ave the rise of the bingo craze here as one
Df the main reasons for closing 14 houses in
:he past few months.
rV Fiqhtcast Fails to Hurt
Film Version Playings
TORONTO—The closed-circuit TV presenation
of the Marciano-Moore fight at Loew's
Uptown—the first such hookup in Canada
lid not kill the actual motion picture of the
e scrap in Yankee Stadium insofar as
r. ronto was concerned,
Ir. quick order, the 20th Century Theatres
lead office booked the film into its major
ive-theatre group here, consisting of the
Xiwntown, Glendale, State, Scarboro and
ATestwood. The response was excellent.
The 2,700-seat Uptown was jammed with
ocal "ringsiders" at the flat rate of S5 per
.eat where the audience gave vent to its
excitement. The regular newspaper film re-
'iewers. however, expressed the opinion that
;howmanship was lacking in the TV version
>f the ring battle. Incidentally, the fight
ilm was also shown at the Independent Astor
lere.
Newsboys' Mothers Guests
f^\ Telegram-Movie Party
TORONTO- The Toronto Telegram staged
1 theatre party for the mothers of its local
-^ lewspaper carriers at the Famous Players
-3 Jniversity and Eglinton September 21. A
eature of the morning program was the adance
screening of "Love Is a Many-
Jplendored Thing." Both theatres were
:.;4>acked.
The audience at the Eglinton was addressed
:.e well-known commentator, John Fisher,
was introduced by Bert Brown from
amous Players head office. The speaker at
he University was the Telegram's Frank
"umpane. introduced by Assistant Manager
Hewitt.
J-t
•i\ Proceedings were enlivened by a drawing
ifjr copies of the book, autographed by author
Ian Suylin. on which the picture is based.
jlOXOFnCE :: October 1, 1955
Ontario MPTA Directors
Discuss Annual Confab
TORONTO—Tlie forlhcomliiK convcntloi
of the Motion Picture Theatres A.ss'n of On
tarlo, .scheduled for October 31 at the KIuk
Edward Hotel here, wa.s the niiiln subject at
the September meeting of directors. Arrangeincnts
were di.scu.sscd for the luncheon fcnture
of the convention program. An outstanding
speaker Is promised. His identity
win be announced following confirmation
President E. G. For.syth. assistant general
manager of Canadian Odeon, will be the
chairman.
Notice was received that the Saskatchewan
Motion Picture Exhibitors Ass'n will be holding
Its annual meeting October 3 at Reglna
when delegates will be named for the industry
conventions here during the week of
October 31. Tlie Maritime Exhibitors Ass'n
will meet October 12 at St. John.
Xurlain 8:30' Policy
Revived by Astor
TORONTO—Tho "Curtain at 8:30" policy
has been revived at the independent Astor
on Upper Yonge street by Fred Fink who has
called it a parttime art policy. The arrangement,
which consists of a picture presentation
at 8:30 p.m. one evening each week had Its
start September 22 when the feature was
"Love of a Clown."
A parttime art policy is also in effect at
the Grant on Oakwood avenue, a Canadian
Odeon unit. Italian and other continental
pictures are being shown the first three days
of the week. The plan was inaugurated by
"L 'Ultima Nemica." the next attraction being
"Destino di Donne."
The Century at Kitchener. Ont., operated
by 20th Century Theatres, is presenting
European features such as "Der Obersteiger"
and "Blick in Die Welt," while the Kent at
Windsor is going full blast with a foreign
policy.
Hamilton will have two theatres with a
semiart policy when the Roxy reopens
October 7 as the Hyland under Odeon
auspices. The original there is the Cinema.
Interesting is the fact that these theatres
are in the 600-seat class, the size said to have
been hardest hit by TV competition.
CARY GRANT IN VAN(t>l\M:
Greetinc the star of "To Catrh :\ 1 Im l
on his arrival in (he Kritish Columbia
mclropoiis arc Charles Doctor, manacrr
of the Capitol Theatre. Famous I'layers
Canadian circuit, left, and Bob I.llthlstone,
manaKcr of Paramount FUm.s.
Vancouver.
Maritime Ass'n Will
Meet on October 12
Mnrltin:'
will
ro!
Otti.U-r 1^'
mtrul Den"
here
'
Pre M .,
basil.
-..i.i
awa:'
r
M.:: !-
cm (ii.i iMi ..1 ...
.
Motion
Picture Plon when he addressed a dinner
of the Kiwanis Club here on "The Importance
of a Theatre to the Business Community."
The audience was swelled by the presence
of representatives of the St. Thomas Board
of Trade and a number of theatre managers
in
the district.
Jolley has accepted an invitation to be the
guest speaker at the meeting October 12 of
the Maritime Provinces Motion Picture E5chibitors
Ass'n at the Admiral Beatty Hotel.
St. John, when a number of outsiders. Including
retail executives, are expected to be
present.
The Admiral Beatty Hotel Is also to be
the scene of an Important gathering October
11 of the marltimes branch of Canadian
Picture Pioneers, members of which will attend
theatres session on the following day
S. C. Guy, 54, Stricken
RIVERS. .MAN — S. C. f. 'hf
'
Rex Theatre here, died re . .i
visit to Regino, Sask. Guy .i , Hex
August 1, 1953, from S. Karby. He wiut M
years old and Is survU-cd by hl.s wife, three
.son.s and a daughter.
Sneak Previews New Policy
TORONTO— Advance screening.s have become
increa.'iingly popular a,'; promotion
stunts around Ontario. The latest to adopt
the plan Is Aliens Waterloo st Waterloo. Ont,.
where the new policy calls f'^- < lifuk nrpvlew
ever>' Thursday night
99

. . The
. . Pleading
. . Jake
. . Also
. . Bob
. . John
. .
OTT AW A
n muspment pages in the daily newspapers of
the Canadian capital are carrying the
eight-column banner line for the current
Theatre Managers Ass'n month-long celebration:
"1905-1955—Ottawa Salutes Movies'
50th Anniversary—There's More Fun at the
Movies" . revival of "Going My Way"
at the Little Elgin proved so successful that
Manager Ernie Warren held it for a second
week. "Not As a Stranger" in the Main Elgin
was worth four weeks.
In his address before the Ottawa Kiwanis
Club luncheon for the local movie celebration,
General Manager Frank H. Fisher of the
J. Arthur Rank Film Distributors declared
that 70 per cent of every boxoffice dollar remained
in Canada although most films originated
in Hollywood or the United Kingdom.
He paid tribute to the National Film Board.
LOOK TO
FOR THE FINEST
ANNOUNCEMENT
TRAILERS
467 SPADINA AVE. TORONTO, ONT
''Extlutive Conodion Distributor For Filmack"
saying it was far ahead of similar organizations
in other countries.
The drive-ins are starting to close for the
season, the fu'st in the Ottawa district to
go dark being the Aladdin which is operated
by 20th Century Theatres . guilty
to theft as well as to a charge of breaking
into the Capitol at nearby Thurso, Raymond
Labelle, 27. of Wrightville was sentenced to
three years in the penitentiary by Magistrate
Jacques Boucher.
Manager F. G. Robertson of the suburban
Mayfair. Ottawa South, got a nine-day run,
including holdover, out of a program consisting
of "There's No Business Like Show Business"
and "The Caine Mutiny" . . . The
Canadian Repertory Theatre, stock company
which now i.s homeless, called a special public
meeting to decide on its future. Previously
there had been talk of leasing the Imperial
or Glebe, two film houses, but nothing developed.
Jack Snow, whose retail store is in the
Centre Theatre building, made the trip to
Toronto to see the closed-circuit presentation
of the Marciano-Moore fight at Loew's Uptown.
"Just like a ringside seat," he exclaimed.
Archie Ralph Axler, 47, Dead
LEAMINGTON, ONT.—Archie Ralph Axler,
manager of the Vogue Theatre here for 19
years until his resignation a short time ago,
died recently at the age of 47.
Dore Schaiy will personally produce the
MGM roman'ic drama, "The Swan."
the
ULTRA PANATAR
lens
VANCOUVER
Ted Bielby, assistant at the International-
Cinema, was back from a California vacation
. . . James and Reber have opened their
Jubilee Theatre in Valleyfield, Alta., the first
35mm house in that farming community.
With movable seats in the hall for aftertheatre
dancing, it will seat 350 . , . Hugh
Hamilton, formerly with RKO in Calgary, is
now with International Film Distributors as
sales representative in the wheat provinces.
George Atkinson, a newcomer to film business,
is the new booker at the IFD Calgary
branch . Rubil ha.- opened his 200-car
drive-in theatre in Mi'burn. Alta . . . Dean
Inglis. from the now-closed Kitsilano here,
now at the Paramount in the interior town
is
of Kelowna . . . Phil Dieringer of the Plaza
and Mrs. Dieringer are back from an auto
vacation trip to Banff and Calgary.
Lloyd Bradley, owner of the 300-seat Lyric
in Mooiomin, Sask., is building an office
builr'mg which will house his new theatre, a
450-.'-eater. He will close the Lyric when the
new house opens late this fall . . . Dorice
Walls, Orpheum secretary, was away on a
California holiday. She planned to stop at
Marion Rich resigned as
Las Vegas too . . .
Plaza cashier to work at the Georgia Hotel
coffee shop in the same capacity. Jackie
Lienweber is the new Plaza cashier.
Bob Foster, business agent of local B-72
theatre employes union, is gravely ill in St.
Doreen Lorenz, formerly
Paul's Hospital . . .
at the Orpheum, replaced Bette Seymour who
resigned to join a local bank . Hamill,
former Odeon manager, now in Kitimat
in Northern B. C, will marry Agnes Schaeffer
of the Vogue Theatre in December.
Alberta is the latest province in Western
Canada to give consideration to the elimination
or reduction of the amusement tax,
which now is ten per cent. British Columbia
is waiting for the tax reduction Premier Bennett
promised exhibitors some time ago .
Jim Fitz-Henry, former manager of the
Odeon at New Westminster, has left with his
family to reside in California.
the greatest ' precision lens
at the lowest possible price
The new Ultra Panator Precision Prismatic Variable
Anamorphic Lens offers you outstanding ond exclusive features rarely
found in any lens at any price. The Ultra Panatcr is scid at an unbelievobly
low price mode possible only by tremendous improvement in
design and production techniques. Amazing flexibility jives finest
results with both CinemaScope and Vista-Vision and is adaptable to
special projection conditions. Write or ask for full particulars.
IN CANADA contact your nearest DSEl Branch.
IIII\1I\III\ Nlll \ll i;(|iii|iiiii>iilN Liiiiilnl
^^^
HfAD Off/Cf 4040 St. Catherine Street Weit, Montreal.
BRANCHES AT: Halifax, Saint John, Quebec, Montreal,
Ottawa, Toronto, Hamilton, London, North Boy, Winnipeg,
Regina, Calgary, Edmonton, Vancouver.
Four boys attending "Not As a Stranger" at
the Odeon-Olympia enjoyed the dialog a bit
loo boisterously for one woman. Police say
she took off her shoe and thumped the four
on the head, with one of the teen-agers hospitalized.
Henry Klassen replaced Gerald Stoll, who
left for Ottawa to work in a film laboratory
at Empire-Universal at E-U, Jean
Parker replaced
.
Ray Tarling who left for
California as shipper . Kelly, manager
of the Dimbar Theatre and a keen worker for
juvenile football, was voted a life membership
in the Vancouver district Senior Soccer
league.
The Massey clan is gathering in Vancouver
for a wedding in the family. Stage and
screen star Raymond Massey and his wife
are here from Hollywood for the wedding of
their son Geoffrey, a Vancouver resident,
to a local girl, Ruth Killam.
Widescreen at Invemere Toby
INVEMERE. B. C—A new widescreen has
been installed at the Toby Theatre by Sharpe
Theatre Supply Co. of Calgary.
100
BOXOFFICE ;: October 1, 1951
r

. . The
. .
. .
'
'
Tent 28 Is Sponsoring
Scots Guard Concert
TOUONTO V.int'tv Tout liH. Ill adilltion
to sponsoriiiR the tourinp British Music Hall
Revue, currently pliiyiiiK two weeks at the
Royal Alexandra, also will spon.sor the Scots
Guards concert at Toronto's Maple Leaf
Gardens.
Chief Barker Harry S. Mandell asked all
members to stage a quick ticket cnmpaipn for
the appearance of the famous guards band,
massed pipers and Highland dancers at the
Gardens, scheduled for October 11. Prices
.scale from S3.50 to SI. "Let's jam the Gardens."
exhorted Mandell.
The engagement of the Music Hall Revue,
."Starring three comics, Norman Evans, Alec
Pinlay and "Two-Ton" Tessie O'Shea, runs
to October 8 at S3. 50 top, after which the
company will play other cities in aid of
Variety Village.
Tlie benefit baseball game this year did
not bring expected results for the Heajt
Fund, but the barkers are working to make
up the financial deficiency by these later
promotions.
The Toronto tent is also getting organized
for 1956 with the acceptance of nominations
for next year's crew. Dave Grie.sdorf. general
manager of Canadian Odeon. is in line for
the office of chief barker.
TORONTO
l^anager Fred Trebilcoik i.s looking for the
reopening of the downtown Famous
Players Tivoli for the Canadian Thanksgiving
Day weekend, the tentative date October 7.
The theatre, with its seating reduced from
1,400 to 1.000 for more leg room, has been
closed for three months for a complete transformation
. . . Mrs. Eva Delaney, owner of
the Delaney at Gananoque, is once again
seriously ill in the hcspital after making a
miraculous recovery a year ago. Mrs. Delaney
received a big welcome when she was able to
ittend the Ontario theatres convention in
Toronto last November.
Manager Gordon Gotts is busy with changes
»t the Hamilton. Ont., Roxy for its reopening
Dctober 7 with the new name of Hyland under
.he Odeon banner now . society event
Saturday ^24) was the beautiful wedding of
Shirley Ann. only daughter of FPC Viceresident
R. W. Bolstad, to David William
\shworth of Toronto in Grace Church-onhe-Hill.
On the previous Saturiiay. Armeda
ind Angela, two of the four attractive
laughters of Mr. and Mrs. Win Barron, were
ed in a double ceremony in the Church of
)ur Lady of the Assumption. And on
)ctober I.John Roulston, well-known booker.
/Ill marry Marilyn Pigott at Fairlawn United
!hurch
,j,j,]
The Golden Mile Theatre, managed by J. F.
chmitz, has taken a page from circuit prolotion
by organizing a Movie Club program
Dr the early Saturday matinee each week .
lanager Len Bishop of Shea's where "Lady
nd the Tramp" has rounded out its fourth
eek, was quick to tie in last Saturday with
a le- Humane Society's annual tag day by
sslsting the collectors with .special advertisig
and personal cooperation.
ST .
JOHN
Tames .\. Wliitrbone, president ol the projectionists
Local 440. was rc-i'lrcted president
of the New Brunswick Federation of
Labor for the 25th con.secutlve year. Tills
rt-ssociatlon passed a re.solutlon to petition
the provincial government to eliminate the
amu.sement tax on theatre admissions under
50 cents and reduce the rate above 50 by half.
James Mitchell, popular manager for PPC
Capitol Theatre here, returned from a twoweek
vacation spent in Ottawa, Toronto and
his old hometown of Kingston, Ont. .
John A. Ricketts, for eight .vear-s a.sslstan(
to Herman Kcrwln, manager of the Regent,
resigned to take a position with the Canadian
customs service.
Leslie .\. Spragoie, owner and operator of
the Gaiety, opened his new Roxy Theatre
in Rothesay. N. B.. formerly the Community.
The theatre has been completely redecorated
and new projection equipment Installed.
There is a snack bar connected with the
building which will be under the supervision
of Mrs. Sprague.
Mickey Iseman, Montreal manager and
eastern Canadian .supervisor for U-I, spent
a few days with Jack Bellamy, manager of
the local branch, conferring with theatre
operators and heads of circuits. Iseman at
one time was manager here for Warners.
K. J. Partington, Nova Scotia fire marshal,
is cautioning theatres and places of amusement
that the exits must be kept clear and
in working order. The Theatre Managers
A.ss'n of Halifax is protesting that the regulations
for bingo halls should be enforced by
the fire marshal and the Nova Scotia Censor
Board. Some regulations require tables to be
a stipulated number of feet apart; aisles
and exits provided and no-smoking rules enforced.
Visiting theatremen included Jack O'Rourke
of the Gaiety. Minto. N. B., and Lloyd Mason
of the Capitol, Springhill, N. S. . . . Theatres
in Halifax are faced with a prospective
Orders are
300 to 400 per cent tncreiLxc Iti ri'iil •iLiite
Much
valuntloiis.
aroused among the ".
Ire properties who .>
and .see no way In
heavy additional \ni
Smith of the Garsoi.
president of the Halllax Theaire ManiiKcrx
A.s.s'n, and Carlton Brown, Halifax .supervlxor
for Franklin & Hcrschorn and .secretary of
the association, arc Inve-sllgntlng the matter
Vancouver
Shifts to
LAUYSMITH. B. C. Mr. and Mrs. John
McKlm have moved from here to Vancouver
where McKIm Is employed in the advertising
department of the Odeon Theatre circuit.
McKIm had managed the local theatre since
1953, and had ranked high In a number of
promotion campaigns.
) FOR SALE
YES! WfOOO LATE MODEL
USED OR RECONDITIONED
Also new British Luxury Chairs ovailoble
THEATRE
CHAIRS
Soring edqe steel bottom scot cuihtont ond
fully upholstered bocks— spring bock type* olio.
Corpeting, ospholf, rubb-^-r, V.nyl uic\ orvJ
WE ARE FACTORY AGENTS-
AT BARGAIN PRICES
Drop us line—we will t
.p voii rho":>Qrcipfi>
"LA SALLE"
RECREATIONS, Ltd.
Theatre Ch.iirs, Ca'Btl. Linolium jud Tile Oiiliion.
945 GRANVILLE ST., VANCOUVER
MARINE 5034 5428

I
EXPERT
. . . The
. . Clara
. . The
. . Paul
. .
i
'Summerlime' Scores
Top Toronto Gross
TORONTO—It was the sixth week for
•Were No Angels" at the University and
Eglinton and for "Not As a Stranger" at
Loew's, with "To Catch a Thief" holding at
the Imperial for a fifth week, and it was a
tossup for best grosses. The edge, otherwise,
was with "Summertime" in its second week
at the Odeon.
(Average Is 100)
Eglinton, University We're No Angels (Para),
6th wk 90
Hyland The Browning Version (JARO) 100
Impcriol To Catch o Thief (Para), 5th wk 95
Loew's Not As o Stronger (UA), 6th wk 90
Nortown House of Bamboo '20th-Fox), 2nd wk.. . 95
Odeon, Fairlown— Summertime (UA), 2nd wk 115
Shea's Lady ond the Tramp (BV), 4th wk 110
Towne—The Bed (Italion) 115
Uptown—One Desire (U-l) 105
Holdover Weeks of 'Roberts,'
'Stranger' Tops in Winnipeg
WINNIPEG — This week's laurels are
equally divided between two holdovers which
do not show any signs of lessening in
their appeal to Winnipeg audiences. "Not As
a Stranger" after doing three weeks of
excellent business at the Odeon was held over
by Tom Pacey for a fourth week. At the
Capitol "Mister Roberts" rolled up impressive
attendance for two solid weeks and entered
its third week for Manager Bill Novak.
Running close to these two was "Dam
Busters," which after a very good first week
was held over at the Met by Eddie Newman.
Copitol Mister Roberts (WB), 2nd wk Excellent
Gaiety The Man Who Loved Redheads (U-l)... Good
Garrick Toll Man Riding (WB) Good
Lyceum Wichita (AA), Hell Divers
of the Deep (AA) Good
Met Dam Busters (WB) Very Good
Odeon Not As o Stranger (UA), 3rd wk.. .Very Good
Osborne Neorer to Heoven (JARO) Fair
'Thief Rates 'Excellent'
In
Third Vancouver Week
VANCOUVER—Business showed improvement
at the downtown houses with cooler
weather and little outside competition. The
topper was "To Catch a Thief." still solid
on its third week; it could stay, but has to
make room for "Mister Roberts."
Capitol—To Cotch o Thief :Para), 3rd wk .. Excellent
Cmemo Sonto Fe Possoge (Rep); Yellow Neck
(Rep)
Good
Orpheum The Virgin Queen (20th-Fox) Fair
Parodise Street Corner (SR), 2nd wk. ...... .Good
Plazo The Naked Street (UA) Good
Strand Lady and the Tramp (Buena Vista),
3rd wk Good
Studio— Nearer to Heaven (JARO), 2nd wk Fair
Vogue—Not As a Stronger (UA), 2nd wk Foir
EVERYTHING FOR THE THEATRE
MOTIOGRAPH Equipment
Complete lino factory ports
REPAIRS ^JX^?!?!
|
Wo Sell and Service
Thcotrc Chairs, Rcctlflcn, Arc Lamps,
Sound Equipment, 16mm and 3Smm Prelectors
SHARP'S THEATRE SUPPLIES, Ltd.
Phones: 2-4076 and 2-7266
Film Exchange BIdg. Calgary, Alto.
APPELTON AIR-CONDITIONING, LTD.
(Appflton Engincorino Company)
ENGINEERS AND CONTRACTORS
REFRIGERUION AIR C0NDITI0NIH6 VEmiLATION
H. APPELTON, (l.A.Sc.— P. Eng.
KEnwood 27SS—KEnwood 3783
1541 Dovcnport Rd. Toronto, 4
MONTREAL
r\ne of Canada's largest department and
mail order stores, the T. Eaton Co.. as
part of its Big Week festivities here showed
the development of motion picture equipment,
both commercial and amateur. The
exhibit illustrated 33 years of progress in
motion pictures. There was a 35mm model
with a hand-cranked wooden case built around
1907. as well as the first motion picture
camera ever built . . . Arthur Bell, film booker
in the RKO office for the past five years, is
leaving the company this month to reside in
New York City. He will study drama at
Columbia University.
Tommy Conway, longtime theatreman, has
been appointed house treasurer for "This is
Cinerama" at the Imperial Theatre. The
film is now in its tenth month at the Imperial,
and going strong . Palace had a
good attraction with "The Seven Year Itch"
Seville Theatre, with a policy of
stage and motion picture shows, amiounced
the Four Aces as headline attraction . . .
Loew's Theatre, in special advertising, called
attention to forthcoming showing of "Mister
Roberts."
'
The Montreal presbytery of the United
Church of Canada decided to show "Martin
Luther" as part of regular church services.
Norman Rawson of the St. James United
Church said the film would be shown as an
educational venture and "not in the spirit
of controversy." About two years ago commercial
showings of "Martin Luther" were
banned by the Quebec Board of Censors. The
Montreal presbytery of the Presbyterian
Church, meeting a week or so ago. took a
similar stand to that now taken by the
United Church.
Morris Diamond, Toronto assistant to the
general manager of IFD. conferred here with
Jo Oupcher, local manager, on his way to
the maritimes provinces . . . Morey Hamat,
UA salesman, returned from a vacation motor
trip to Toronto, where he visited the Canadian
National Exhibition, Niagara Falls and
Buffalo . Daly is replacing Mrs.
Alwyn Crowsen at RKO ... At UA Jacqueline
Osher, cashier, is sporting a new Chevrolet
convertible: while Edwin Gro.ssman. head
booker, made the acquisition of a Ford Customline
. . . Beryl Light, secretary to Sam
Kunitsky of UA. was holidaying in California.
Lome Etienne, United Amusement art department
head, and his wife were in a motor
accident which fortunately cost him only his
automobile. Their car skidded and turned
over near St. Eustache. Quebec. Etienne
traded the wreck for a new Studebaker .
Bill Robinson, assistant booker at UAC. was
on vacation at Miami, Fla . Vanier.
Warner Bros. 16mm salesman, returned from
a two-weeks business trip to Abitibi . . . Mrs.
Michelle Pelletier-Roche of Warners .sent
postcards to the office staff while on her
wedding trip to Miami.
Exhibitors on Filmrow included Jules
Boire of the Bijou at Napierville; Gaston
Theroux, Asbestos at Asbestos: Claude Charbonneau
of the Madelon. Cap-de-la-Made-
Icine; A. Sicard. the Acton. Acton Vale: Marcel
Bellerive, Alamo. Chateauguay: Mrs.
Roger Lalonde, Colonial. Plesslsville. and
Chester Rugh, Met. Greenfield Park.
Hugh Vassos' Paragon
Is Hailed in Melville
MELVILLE, SASK.—Hugh Vassos' Paragon.
Melville's new de luxe theatre, made its
debut to a capacity crowd Labor Day evening
when hundreds of town and district residents
packed the new $125,000 structure.
Weeks of hurried preparation transformed
a former used car lot into a modern, spacious
entertainment center that marked another
milestone in this city's steady growth.
Mayor W. R. Bailey, addressing the enthusiastic
opening-night audience, said:
"This happy occasion will go down as a memorable
one. The citizens of Melville and
district are very fortunate in having a promoter
such as Hugh Vassos who has brought
us a valued medium in the field of entertainment,
and also a decided asset to the
town."
The Melville town band heralded the opening
by forming before the brilliant canopy of
the building and entertaining an expectant
crowd waiting for the doors to open. Representatives
of the province, local officials and
industry figures from Winnipeg were among
the special guests taking part in the opening
program.
Attending were D. Williams, chief inspector
for theatres of Saskatchewan; M. Tallant,
president of the Melville Board of Trade: Mr.
and Mrs. Joe Harris. Paragon Theatres of
Winnipeg: Abe Feinstein. United Artists;
Bernie Penny. Service Confections: Mr. and
Mrs. Joe Hersac of Roblin; Mi-, and Mrs.
Han-y Mytrega of Strathclair; Bill Welykholowa
of Kamsack: Mr. and Mrs. Loussas
and Lome Cogger of Dominion Sound.
Construction began last March 21 and work
was rushed on a 24-hour basis to meet the
Labor Day deadline.
Boothmen Dispute Goes
To Conciliation Board
VANCOUVER—A British Columbia conciliation
board will hear the wage dispute
between about 200 projectionists and the FPC
and Odeon circuit.s. FPC has 25 houses now
operating and Odeon. 18.
The dispute hinges around the BC Projectionists
Union (AFL) demand for a 5 per
cent wage increase and a pension plan, with
exhibitors claiming that they must cut projection
staffs by half and reduce pay scales.
The two chains have closed 14 BC houses
during the summer, claiming high overhead,
TV and bingo competition made operations
unprofitable, particularly in the Vancouver
area and on Vancouver Island.
The companies are proposing quick conversion
of all theatres to one-man operation
and a reduction in the present wage scales.
The conciliation board award is not binding
on either party, but the union cannot call
a strike until the decision of the three-man
board is given.
The union at present has 29 junior members
unemployed in the BC area. A union
bulletin advised the younger members to
seek other employment in industries which
"offer far more in future economic .security."
'Raising Riot' in Third Week
TORONTO—Principal pictures for the week
at specialty theata-es here were "Raising B
Riot" in its third week at the International
Cinema and "Assunta Spina" at the Pylon.
102
BOXOFFICE :: October 1. 1955

^
,0^Klt^uciu9H, • oauu>*n£.nt • Co*fCeddi»iu. •
M«ifiii4tdyncc
OCTOBER I. 1955
Theatre patrons coitsider a visit to the concessions a part of the eyening's entertainment, as is indicated in this
photo showing brisk business enjoyed at one of the Bayshore (Long Island) Drireln's four cafeteria lanes
featuring
^jro oci and iKelreSInn en i.

50,000,000 times a day . . .
ITS A MATTER OF
Coca-Cola is the most asked-for
soft drink in drug stores!*
Patrons of drug store soda fountains
buy more Coca-Cola than all other
soft drinks combined.
2, When these people patronize your theatre,
they'll look for their favorite.
4fi^a
SELL
tm
for extra
profit
3. Yon can Inrn their proven preference
into profit — by selling them
what ibey want: Coca-Cola.
of theotres handling beverages,
more than 3 out of 4 sell
Coke!
'1954 surveys by Alfred Politz Research, Inc.

The solid comfort
of the AIRFLO
"Rocking Chair" Loge
invites patrons
of the ToNA^er Theatre
to sit
back, relax
and come back again. kC\
1
If
you are looking
for a big box office
attraction, be sure
~
to previe\A/
the Heywood AIRFLO.
rTHE ENTIRE >t;iiliniii st-clioii ol the new llicalrc i- ^ciinl \\illi
"> 'l\] 706 Airflo "HtM-kiiip (]liair"' L[)«'ned following extensive renovation.
Owner: Koseville-Tower Theatre. Inc. ()[K-rator:
Men Levin.

for
equipment
that has stood
the...
Test of Time
Model 6 Soundhead
One of the finest sound reproducers available.
Features an all-gear projector drive with alternate
steel and fibre gears, assuring smooth performance.
Has fully perfected optical system
and an isolated sound feed. Exciter lamp
assembly tilts out at 45 degrees.
Model 9 Soundhead
Flawless tone. Removable upper and lower
sprocket assembly and gear box, ball bearing
supported shafts, perfectly balanced filter
flywheel. Exciter lamp assembly tilts out at
45 degrees.
Lightmaster Arc Lamp
A high intensity, all purfiose lamp that handles
45-80 amperes. Provides a brilliant steady light
for all the latest techniques. No mechanical
changes of any kind are required to effect the
transition from 45 amperes to 80. Designed for
optically perfect performance.
PD-50 Amplifier
ReiognizeJ throughout the world for its
ability
to perform under the most severe operating conditions.
Gives years of uninterrupted service.
Subiect to the most severe tests, it has met and
surpassed every requirement. PD 55 single channel
and PD 56 dual channel amplifiers are
also available
your New
Drive-ln NOW
and let
us
HELP
When it comes to drive-ins The Ballantyne
Company has always taken pride
in being more than just a manufacturer
of sound and projection equipment.
We feel that countless owners and
operators want help and advice on how
to build a better, more economical
drive-in.
That's why we offer these services.
If you have purchased land for a new
drive-in, just send us the general plan
and elevations. Without cost to you we
will lay out the entire theatre. If you
need plans for a projection booth, a
refreshment area or ticket entrance, as
illustrated above, we"ll be glad to furnish
them without charge. And of
course, we furnish you with complete
wiring diagrams as well.
Lightmaster Rectifiers
The lightmaster line is complete for the entire
range ol 40-lM) amps. Full provision is made
in all types for adjustment on both the A.C. and
DC. side. Available in 50-60 cycles
^^SLi^®
yrrT
Six Sound Systems for Every Need
Chose from either Altec or Balhintye. Complete
sound systems are adaptable to theatres of any
seating capacity, size or shape. One of these fine
systems will bring uniform distribution full
range reproduction, greater sound satisfaction
with outstanding performance. All systems
have both high and low frequency with crossover
networks.
Now is not too soon to plan for next
season. Take just two minutes and
drop us a line if you're planning a new
drive-in. We'd like to help.
^^ffa//a/tf^i/e(jd\wpa)iui
Origtnarors of the complete package
for «he Drive-/n Theofres
1712 Jackson St. Omaha, Nebraska
The MODERN THEATRE SECTION

SHOW THEM THE DIFFERENCE
WITH
National Projector Carbons
T R A D I • M A R
T.oclay's giant screens pack an entertainment wallop that can mean a bit;
difference in box office — especiall\- \\hen that difference is made brilliantly
apparent to all \bur){h, San rriinii\co
III CjtiaJj.- Union Carbide tjinada Liniilcd, Toronto
l>XOFTICE :; October 1. 1955

Take a
(llose
Look!
Examine the many outstanding features of the Simplex X'L
Projector Mechanism — and you'll see why it's recognized
as the finest mechanism made today!
Note the Spray-0-Mafic lubrication that gently sprays
all drive parts with oil . . . note the film comportment
with its generous finger-room . . . the eosy-vue sight box
for sighting without stooping or squinting . . . the 24-
toot/i sprockets for steady film control . . . the full-vision
observation window, conical shutter for maximum
screen illumination, and the self-lubricated intermittent
movement.
Inspect these and all its other remarkable features — and
you'll be convinced beyond the shadow of a doubt that
"SIMPLEX" is the mechanism that belongs in your theatre!
XL MECHANISM
MANUFACTURED BY INTERNATIONAL PROJECTOR CORPORATION • DISTRIBUTED BY NATIONAL THEATBE SUPPLY
SUBSIDIARIES OF GENERAL PRECISION EQUIPMENT CORPORATION
Ws
The MODERN THEATRE SECTIC

: ...._
! sales,
; .^
OCTOBER 1, 1955
'
TW^
MODERN
o n t n I
Four Vital Steps to Greater Candy Sales Wan tA>fCT% 8
Push Big-Ticket Candy Items in All RKO Theatres 9
History of Candy Indicates That People of All Ages
Have Had a Sweet Tooth 10
More and More Patrons Choose the Dime Bar 12
From Empty Store to Full-Time Concessions 14
Its a far cry from li.i. .^._i,o
ol nickel popcorn and candy to 25-cenl
buttered corn, and candy items ranging
upwards to 35 and 50 cents, as sold
in theatro t^-i ...
it is the higherpriced
ai fitable items such
' ti •• .^
,. ,,..., us the tremendous
which have put the
M.- .;..-i.ien into the big-time merchandising
business.
Some Merchandising Tricks That Sold More Candy Bars of a
Specific Name Brand 15
" '
calls lor
mship of the
Candy Floss, an Old Circus Item, Spins High Profits for Drive-ln 16
Big Fall Popcorn Promotion Backed by Coordinated Plan
of National Advertising 17
DOUGHNUTS: A Hole-in-One for the Concessions Dollar
at Drive-ln 20
50°o Increase in Concessions Soles Follows 50%
Increase in Space Ida Vandivier 22
Projector Maintenance and Servicing Guide Wesley Trout 24
Theatre Maintenance Questions and Answers Dave E. Smalley 32
Ties Theatre Promotion to Civic Activities Phil Hannum 37
16mm Kiddy Shows Attract Eorly Crowds 39
DEPARTMENTS:
Projection and Sound 24 New Equipment and
D J
Readers
c D
Service Bureau
ic
35
, Developments '^
41
Advertising Index 36 Literature 43
Drive-In Theatres 37 About People and Product 44
ON THE COVER
Food and refreshments are big business at the Bayshore Sunrise
Drive-ln Theatre. Bayshore. Long Island. The 1.200-car drive-in.
which was opened last summer, serves turkey roll and shrijnp roll
sandiciches at 30 cents, hot dogs at 20 cents and pizza pies for
60 cents. Potato stix are 20 cents, cold drinks 10 and 20 cents and
ice cream comes in 10. 15 aJid 25-cent units. Many adult and
children s play activities contribute to the heavy run on the concessions
counter.
their concessi .r,
ol refreshment it.i:.: -ii.a tho trrrnnq
of soles personnel.
Most exhibitors
from the supermark'
found that moss di. . .i
other items, open tc
produce far greater liolcj v.itii r.egligible
shortages.
To serve patrons bet' :'e
a more inviting atmost "o
achieve greater efficier. x-
hibitors have recently r-- -d
enlarged their concessit: .d
equipment.
Some thealremer.
and outdoor, have _
,
_ ;
full-time restourotnt business, with the
stand or cafeteria serving both the theatre
and street or highway trade.
This
I-..,,.-, r- .'^.-.-^^•^,^r^ -,[ rniirsc, requifes
found it highly profitable.
iting equiptried
it have
Still another avenue to an expanding
business is the "new" item, and alert
exhibitors are always looking out lor it
and ready to give it a try. Two items
with exceptionally high profit, doughnuts
and candy floss, are discussed in
this issue, with information provided t-^
help other exhibitors set up shop.
L. THATCHER, Monoglna Editor
I.
The MODERN THEATRE Section of BOXOFFICE ^. included m the
Editorial or general business correspondence should be oddrc'.'.cl
S25 Von Brunt Blvd., Kansas City 24, Mo. Eostem Rcprcscnto-, ..
feller Plozo, New York 20, N. Y.; Centrol Representatives Ewm.;
35 Eost Wocker Drive, Chicogo 1, IN.; Western Renrcscntativr
Lofoyette Park Place, Los Angeles 5, Colif

;
FOOD AND
REFRESHMENTS
FOUR VITAL STEPS TO GREATER CANDY SALES
An Expert in the Business Points Out Careful Selection of Items,
Open, Mass Display, Suggestive Selling and Employe Incentive
By VAN MYERS*
I AM SURE you have all experimented,
as I have, in this relatively young field of
theatre concession vending and have found
tried and true formulae for maximizing
candy sales.
There are no panaceas or exact scientific
formula in this field, but there are
certain patterns of merchandising that
have and will prove successful. It is important
to understand, however, that no
one speaks as an expert. You are catering
to the public, and public tastes vary not
only in different parts of the country, but,
in fact, from theatre to theatre in the
same city. A class house, for instance,
might not sell the same merchandise as
a sub-run neighborhood house or a drive-in
theatre.
In this respect each general manager
must experiment with the price lines
and type of merchandi.se for each individual
location, until he has attained a successful
pattern for approaching, maximum
.sales. Each theatre then is an individual
merchandising entity, and the products
sold, and the price lines must cater to the
peculiar taste of its patrons. The knowledge
of what to carry can only be gained
by analysis based on experience and experimentation.
So, we must understand from the outset,
that you are bounded by the six or eight
or ten feet of allotted candy display space,
and what you place in that space is tremendously
important if you are to maximize
sales, but no one can answer the problem
except yourself after you have gained
a thorough understanding of the taste and
wants of your patronage. Few theatres are
exactly analogous and hence there is danger
in comparisons.
In my opinion, it is fundamental and
basic that you realize that theatre vending
falls into the category of "impulse" selling.
By that phrase, I mean that theatre patrons
primarily come to see a show, gravitate
to a concessions counter that is wellplaced,
well-lighted and having a limited
time to buy, must quickly and impulsively
make a decision. Hence merchandising and
selling techniques must be geared to this
psychology of purchasing.
Logically, then, one of the most important
factors in this type of selling is
display. We find mass displays most effective.
In most cases we use open-top step
counters with mirrored backings, and we
pile our candy high and in neat stacks. By
using mass displays, we place our more
expensive and higher profit items in the
most prominent positions. We find that a
good percentage of patrons have not made
up their mind what they want to buy when
they approach the counter, and hence will
pick up and purchase the closest or nearest
item.
THE PSYCHOLOGY IS IMPORTANT
I say again, we believe in mass displays
available to the patron's touch. A person
will pick up a candy bar and wait to be
served, but may not wait for an attendant
to serve him from inside the counter. The
length of time for each transaction might
be the same, but the psychology is not.
People say to me, "Aren't you afraid of
shortages or pilferage?" Certainly, we
don't want shortages, and we have been
successful in controlling them well within
the national averages of control. Just remember
then, when you run undue shortages,
it i.sn"t your patrons, but most likely
a careless or dishonest employe.
So much for display.
To maximize sales, you must sell. Your
salesgirls mustn't passively put in time,
but actively sell. Salesgirls must be instructed
to use prepared sales phrases, remembering
that the first ten words spoken
in impulse selling are more valuable than
the next 10,000. If a sales attendant said
to every patron, "Would you like to try
a delicious package of chocolate almonds
i25-cent size)?" she probably would sell a I
certain percentage of all undecided purchasers.
You can make your own phrases,
push what you want, i
but you will increase
sales with "active" and ''suggestive" selling.
Patrons will pick up a bar and v/oit to pay for it, but may not wait to be served from inside a case,
Van Myers, Wometco circuit, says, in stressing the need for open display. This candy case in the
Miracle Theatre on the Miracle Mile in Coral Gobies, Fla ,
also illustrates another important factor: mass
display. The Miracle is a first run house.
MORE SALES BY SUGGESTION
"Suggestive" selling, too, is effective percentagewise.
After a patron has effected
a purchase, the salesgirl could say, "Would
you like to try this new imported chocolate
bar." or whatever you want to push.
Again by selling additional merchandise to
a percentage of purchasers your sales will
increase.
So increase your sales with "active" and
"suggestive" selling. We have talked now
about better merchandising through techniques
of displays and salcsman.ship. I,et's
discuss a third and most important sliin\ilus
to retail selling incentive.
No one. regardless of who they are
works at peak capacity perpetually. Furth-.
ermore. if there is no incentive in directi
relation to efforts and ability other than
8 The MODEHN THEATRE SECnOh'

slraiKht wages, he may never peifoim effectively.
We use two devices lo keep our sale.s help
pnmed and active. Pir.st. we have u.sed
for many years incentive plans for managers
and better and loyal salesgirls. I
don't want to di.scuss the mechanics of
the.se plans here, but our theatre mananers'
incentive plan is entirely different from our
salesijirls'. althoush both are rewarded directly
in relation to their efforts and results.
These plans act as a constant stimiilus
to sales.
The incentive plan helps, too. in controllniK
shortages, for it pinpoints the person,
and this, with pressure from home
office and managerial watchfulness will
solve the immediate problem. It will crop
up aiiain. of course, as it is in the nature
of the business.
TAKE INVENTORY NIGHTLY
Inventory is taken every niLiht in our
theatres. In a house with a $1,000 invenory
retail stock playing to 2.000 kids it
cakes only about one-half hour for the
nanager to take inventory, and this nightly
nventory is a terrific psychological factor
n regard to employes and shortages. An
nventory by two circuit men is also made
It each theatre every week.
To further bolster morale and enthuiasm.
we carefully plan semi-annual comaetitive
sales contests among all our units.
Sizeable prizes are offered to winning maners
and salesgirls, who make the greatest
sroportionate increase in per capita sales.
don't want to take the time to explain
he mechanics of running a successful
ompetitive sales contest, but I do have
ome brochures of several recent contests
ve have run successfully, if anyone is inerested.
Most of you have rim such conest.s
and know how important proper timng
and format are. You must use a fair
lasis of competition, substantial prizes, enhusiastic
follow-ups. and don't attempt to
ustain interest over too long a period of
ime. We run these competitive campaigns
eriodically. and our results are measured in
housands of dollars in increased business.
MORE ABOUT INCENTIVE PLAN
Editor's Note: Details of the Wometco
icentive plan and of the latest sales con-
;st will be published in an early issue of
[ODERN Theatre.
Now to sum up. To maximize your sales:
rst. you must choose your products and
rice lines, carefully tailoring them for the
idividual situation. Second, you should
isplay your merchandise to best advanige
with mass displays. Third, your saleselp
must actively sell. And last, but not
ast. stimulate yom- help with incentives
id competitive contests. You do all these
lings conscientiously, and I will guarantee
lat you will increase sales.
IS your main emphasis in your theatre
on architectural elements, neutral and
>ol colors can be used for your carpets,
ot colors can provide a dramatic feeling
id add to the richness of the decor.
Push Big-Ticket Candy Items in All RKO Theatres
To Materially Increase Confections Profits
Top-row position is given to 25 and 30 cent candy items in the stand ot the RKO Miiiouri, Kanios City
Scconrf row displays 1
1 -cent items and the bottom row both U and six-cent candies Manager Matt Plunkeil
looks on as Dolores Wiehe makes a 30-cent sale.
Exhibitors who have experimented with
the big-ticket candy item have found it to
move remarkably well and to add materially
to the over-all candy sales.
Lee Koken, head of concessions for RKO
Theatres, advises that all of their stands
stock and sell high-priced merchandise and
that these items are given a prominent
location.
Some of the higher priced items are the
25-cent packages of the various Dairy Maid
products. They also sell a 30-cent, economy-size
Hershey bar, both plain and
almond, and also the 30-cent. economysize
Nestle bars. During the cooler months
they stock and sell various brands of
chocolate cherries, packaged for 25-cent
sales. These are the main 25 and 30-cent
items.
Of course, these sales per unit represent
only a small fraction of the over-all candy
sales in the RKO theatres. The ten-cent
items, which are sold for 12 cents, are the
biggest sellers, unit-wise or volume-wise.
They also sell about five or six assorted
brands of six-cent merchandise, but in
some theatres, which are the downtown
situations, they do not sell any six-cent
candies at all.
As I have pointed out previously."
Koken says, "there Is a great need, especially
in the theatre industry, for a number
of good 15-cent items. For example, up
until a year ago we stocked and sold a
12-cent Baby Ruth until this candy company
came out with a quarter-pound package
to replace the 12-cent size. Unit-wise,
we sell more 15-cent Baby Ruths than we
did the 12-cent ones.
"It is the opinion of Carl Slegel of
Stanley Warners, and many other fellows
like myself in similar positions, that there
is a great need for at least three or four
candy items to retail at 15 cents in theatre
concessions."
According to Koken there Is a definite
trend toward higher-priced items and he
feels that patrons will pay for value received.
The manufacturers are coming out
with many 25-cent items, but of course,
three of them will take up display space
of six ten-cent items.
This doesn't bother Siegel. however, for
he says he would rather sell one 25-cenl
item than five five-cent items, because that
way he has taken in a quarter from one
person rather than taking a chance on
making five sales at a nickel from people
who might not attend the theatre.
In the Stanley Warner theatres 60 per
cent of the Items are In the 12-cent range.
There are some 15-cent Items but. as
pointed out before, there are not enough
of them available. Siegel .says there Is also
a need for more 30 and 35-cent candy
items.
)XOFFICE October 1. 1955

ADD NEW COLOR TO YOUR PROFIT PICTURE
...WITH THE NEW LILY THEATRE CUP! %
History of Candy Indicates
That People of All Ages
Have Had a Sweet Tooth
Reed W. Robinson, general partner.
Golden Nugget Sioeets. Ltd.. has viade a
hobby of collecting odd and interesting
facts about candy and its history during
his 27 years in the candy biisiiiess. Some
of them, luhich are given belov), are reprinted
from Candy Industry.
The histoi-y of candy goes back thousands
of years. The longing for concentrated
sweets goes all the way back to our
arboreal ancestors. They probably competed
with bears for caches of wild honey,
even before they discovered their own
nakedness, and later competed with bears
for the latters' hides to use in coverine
their nudity. Over the millenniums, experimental-minded
ape men and cave men
doubtless learned to combine honey with
fruits into something remotely resembling
candy.
10
*^?^^
Here's the brightest idea yet for boosting beverage soles
wherever movies are shown — indoors or outdoors! It's the
new Lily* Cold Drink Theatre Cup, available in 3 sizes ...
each in a different color!
The attractive "curtain and footlight" design mokes drinks look more
inviting . . . sells them faster, especially during intermissions
(when most refreshment soles ore made). The different colors show you
at a glance the right size cup for the right price range —
there's no mix-up of sizes during a rush operation.
The new Lily Theatre Cup also "sells" patrons on your theatrel
One side says: "MOVIES FOR THE FINEST ENTERTAINMENT,"
selling customers while they're of the show. The other side says:
"FOR THE FINEST MOVIES VISIT US AGAIN,"
keeping 'em coming back for more movies
and more drinks!
"Ring up the curtain" now on the
Lily
Theatre Cup and let this "star
performer" ring up bigger profits for yooi
Moil the coupon for details and samples.
'i^
LILY-TULIP CUP
CORPORATION
122 East 42nd Straat, New York 17, N.Y.
•T M. Rei. U.S. Pol. OH.
n
Have your representative see us,
G Send samples of ttic new
Lily Theatre Cup.
Name
Address
Molds for making candy have been unearthed
from Egyptian tombs. A candy
shop was found in the ruins of Pompeii. A
legend widely known in the Orient names
the sons of Noah as the earliest candy
makers. The story is that when they left
the parental home they took with them for
their travels sweet meats made of wheat
starch and grape juice boiled together to
give them the most nourishing and compact
form of food for use on their travels.
Later the Egyptians candied dates in honey
and left a record of that industry in paintings
on their tombs. Even the manna
spoken of in the Bible as coming down from
heaven was a confection made of honey
and coriander.
The children who made that long, agonizing
trip to the Holy Land, on the Chil
dren's Crusade, cooked a mixture of grape
.iuice and flour into a kind of a sweet
paste that could be carried on their journey.
A modern version of it can be found
on today's candy counters as Turkish Paste
King Arthur's Knights ate cakes made
of crushed meal, honey and spices from thf
Orient. General Montgomery's men. chas
ing Rommel's army across the desert sand;
of Africa, munched on chocolate bars fron
America.
When Jason set out on the Argo t
search for the Golden Fleece he carrie(
with him dried grapes—raisins, dried fig
and nuts. Several thousand years latei
the American 49'ers trekked across thi
continent to find gold. They carried keg
of molas.ses and boxes of maple sugar fror
New England. These, at the end of thci
journey, were worth far more than the)
weight in gold.
At the time of the Revolutionary Wa
candy venders wandered through the Brii
ish Army picking up bits of information
I
report back to the Rebels,
The MODERN THEATRE SECTIC

Now-TV's Biggest Double Feature-
"MICKEY
MOUSE"
CLUB
"BUFFALO
BILL
JR."
SELLS FOR YOU ON TV!
We're really baiting your best candy
bar customers with TV's sweetest attractions.
BUFFALO BILL JR. returns
to get them reaching for the
And the new
MILKY WAY again.
MICKEY MOUSE CLUB starts selling
SNICKERS and 3 MUSKET-
EERS every Friday afternoon, from
5:30 to 5:45.
Look how BILL and MICKEY put you on the mop!
119 markets. 20,000,000 "Kid" V'iewers.
2 Big Shows Every Week!
And that's only half the story of A\ARS Powerful Selling Help!
F u 1 1 - P a g e .Ads in
l.ife.like BUFF.-XLO
HILL .JR's Belt and
Buckle Offer!
Big King-Size
LIFE Magazine Spreads for
the King-Pin of Candy Bars-MARS B.\R!
Stock — Display-
Sell Candy Bars
from MARS!
^JOXOFFICE October 1. 1955 11

I and
Some of the candy bars which made the top grade in sales.
MORE AND MORE PATRONS CHOOSE THE DIME BAR
Nine New Bars Enter 30-Besf-Seller List for a Total of 69
The ten-cent candy bar shows increasing
popularity according to a nationwide
Dime Bar Survey of 2,000 candy wholesalers
conducted by "Candy Industry." In
1953, there were only 60 bars represented
in the 30 best sellers dime bar list, but in
1954 there were 69. the more than double
number of bars accounted for by ties. The
1954 survey is reprinted below from "Candy
Industry" and is copyrighted by Don Gussow
Publications, Inc., New York, N. Y.
(1) Tie
MOUNDS: Peter Paul, Inc., Naugatuck, Conn.
Coconut center, bittersweet ctiocolotc coating,
ALMOND JOY: Peter Pou', Inc., Naugatuck, Conn.
Coconut center, milk chocolate coated witti
almond',
(2)
MARS BAR: Mars, Inc., Chicago, III.
Short nougol, coated in milk chocolate with
almondi.
(3) Tic
HERSHEY ALMOND: Hershcy Choc. Corp., Hershey,
Pa.
Solid milk chocolate bor with almonds
HERSHEY MILK CHOCOLATE: Hershcy Choc
Hershey,
Pa.
Solid milk chocolate bar,
Corp.,
POWER HOUSE: Walter H, Johnson Condy Co,,
Chicago, III.
Coated nut roll (caramel ond nougat center),
peanuts.
12
(4)
WAYNE BUN: Wayne Candies, Inc., Fort Wayne,
Ind.
(5) Tie
BABY RUTH: Curtiss Candy Co., Chicago, III.
Nut roll (caramel and nougat center) peonuts,
coating,
DOUBLE MILKY WAY: Mars, Inc., Chicago, III.
Nougat with caramel layer, molted milk, milk
JOHNSON'S BUTTER SWEET FUDGE: Walter H.
Johnson Co., Chicago, III.
Chocolate or vanilla fudge with pecans.
(7) Tic
SPERRY'S 10c NUT ROLL LINE: Sperry Candy Co.,
Milwaukee, Wis.
Fudge center, coated with caramel and nuts {Brazil,
walnut, coshew, olmond, filbert ond pecan).
SPERRY'S PECAN ROLL: Sperry Candy Co., Mil
woukcc, Wis.
Fudge center, coated m caromct and pecans
(8)
NESTLE CRUNCH: The Nestle Chocolate Co.,
White Plains, N, Y.
Milk chocolate with crisped rice in solid block,
(9) Tie
CLARK DOUBLE BAR: D, L Clark Co,, Pittsburgh,
Pa.
Spun peanut butter, caromel center, coated.
PAY DAY: Hollywood Candy Co., Centralio, III,
Nut roll, with fudge, peonuts, and caramel,
(10) Tie
KLEIN'S ROYAL BAR: Klein Chocolate Co, Elizabcthtown,
Po,
M.Ik chocolate ond peanuts in solid block.
SEVEN UP: Pearson Candy Co., St. Poul, Minn.
combined one different centers, in bar,
coated.
(11)
DOUBLE SNICKERS: Mors, Inc., Chicago, III.
Nougat caramel, peanuts, coated.
02) Tie
CADBURY CARMELLO: Cadbury-Fry Export, Ltd.,
New York, N. Y.
Milk chocolate bor.
M & M: Hawlcy & Hoops, Inc., Newark, N. J.
Colored, thin condy coated chocolate,
(13) Tie
NECCO CHOCOLATE PEPPERMINT: New England
Cont, Co., Cambridge, Mass.
flavored creom centers
3te,
PEARSON'S NUT GOODIES: Pearson Candy Co.,
St. Paul, Minn.
Cream center topped with peanut coating,
(14) Tie
OH HENRY!: Williamson Condy Co,, Chicago.
nougat center), peanuts,
The MODERN THEATRE SECTION
I

HERSHEY KISSES: Hershcy Chocolate Co, Hcrshcy,
Pa.
V.tk cbocolotc kisiCi
(15> Tie
RICHARDSON'S MINTS Thomas D R.chardson Co,
Phdadelphia, Pa
WELCH JUNIOR MINTS; Jomcs Welch Co,
Cambridge, Mass.
^^^n;aturt» cream minis, cootcd, pofined
KIT KAT: (Rowntrcc) Drake American Corp., New
York, N. Y.
Four-fingercd hozcl nut wofer bor.
(16) Til
CADBURY HAZELNUT: CodburyFry Export, Ltd,
New York, N. Y.
Sacct m. k chocolate with hiazel nuts.
CHERRY MASH: Bunte Bros.-Chase Candy Co,
Chicago, III.
Cream center, ctierry tlavor, peanuts cooted.
(17) Tie
CHARMS 25 CARAT: Charms Co., Asbury Park, N. J
}^L-cr -vi < c'i_icolatc with pecans
JACOBSONS DAIRY MAID: Jocobson Candy Co,
Inc , Dcs Moines, Iowa.
Cream center, covered with peanuts ond cooted,
UNO BAR: Cardinct Candy Co., Inc., Oakland, Calif.
(18) Tie
MR GOODBAR Hershey Choc. Corp., Hershcy, Pa.
\Mk chocoiotc ond peanuts,
FENN'S ROYAL BRAZIL: Fcnn Bros, Sioux Falls,
S. D.
Brozil nuts, coated.
(19)
CADBURY ALMOND BAR: CodburyFry Export,
Ltd, New York, N. Y.
(20) Tie
FIFTH AVENUE: Luden's, Inc., Reading, Pa.
Milk chocofate, olmonds. peonut butter
REESE'S PEANUT BUTTER CUPS: H B Reese Cand>
Co., Inc., Hershey, Pa.
Coativt peanut butter cream corWnr
BRANCH CELLO BAG LINE E J Branch & Sons,
Chicago, III
C "nplcto cellophane bog line, icily Ixjoni. ponno.J
;-'ods, caramels, etc.
(21)
HERSHEY KRACKEL: Hershcy Choc
Pa.
Corp, Hershey,
Milk chocolate with crisped rice in a solid block
(22)
HOLLOWAY MILK DUDS M J Holloway Co,
Chicago. Ill
(23)
JULIET: Jocobson Candy Co., Inc., Dcs Moines, Iowa.
Cream center, covered with pconuts and cooimg
CURTISS BUTTERFINGERS; Curtiss Candy Co.,
Chicago, III.
Spun peanut butter caramel center, light cooting
(25) Tie
ROMEO: Jocobson Condy Co., Inc., Dcs Moines,
Iowa.
Cream center covered with peanuts and coating
ALMOND ROCA: Brown & Holey, Tocomo, Wash.
Chocolate bor with almonds ond coconut
VAN HOUTEN HAZELNUT: C. J. Von Houtcn &
Zoon, Inc., New York, N. Y.
Milk chocolate and hazelnuts,
IDAHO SPUDS: Idoho Candy Co., Boise, Ido.
(26) Tie
BENEDICT CHOCOLATE CIGARETS: Benedict
Chocolate Varieties, New York, N. Y.
,\Ailk chocolate cigorcrcs
BANNtK b JUKOAN ALMUNUb Bonnri Londy Mtrj
Co, Brooklyn, N Y
•jj.j ,r t „,!.•. I almond-., ponnc.) on. I colore I
CADBURY FRUIT AND NUT Codbury Fry Eiport,
Ltd ,
New York. N Y
Cnocolulc l)ar »ilh tiu.i« .i-vj n.,li
SCHRAFFTS MAPLE WALNUT CREAM W F
SchroKt & Sons Corp , Chorlistown, Moss
Moiilo croom. CooTcd
HOFFMAN'S CUP GOLD E A HoKmon Candy
Co., Lot Angeles, Calif.
(27) Tie
DUNCAN HAZELNUT International Foods Dist .
Montreal, Canada
Chocolotc bof with ho/pintjf\
NESTLE ALMOND BAR: The Nestle Chocolate Co
White Plains, N. Y
Chocolate Ixjr with almorkji
ANNABELLE'S ROCKY ROAD: Annobelle Condy
Co., Son Froncisco, Calif.
Marshmollow bOr wifh coshcwi ontt th.n molted
milk center,
(28) Tie
BACHMAN'S OLD SOL: Bachmon Chocolotc M(g
Co., Mount Joy, Po.
jwccT m.lk chocolate bar
PLANTER'S PEANUT BAR: Plonlcrs Nut & Choco
lote Co,, Wilkes. Borre, Po.
WALTER JOHNSON MALTED MILK BALLS
H. Johnson Candy Co., Chicogo, III.
Molted milk and cootmg,
(29) Tie
Walter
QUEEN ANNE PECAN ROLL Queen Anne Cond>
Co., Hammond, Ind.
Fudge center, coated in caramel ond pecans
Continued on page 18
FAMOUS
MAKER
MOVER..
Here's a top profit combination for you. . . . the famous
Heide trade-mark plus the taste appeal of all-ways popular
Jujyfruits. Now backed by increased television advertising
and continuing national magazine ads, -Jujyfruits
belong on the counter of every outlet you service. Push
them for all they're worth . . . they're worth plenty to you!
HENRY HEIDE, incorporated
New York 13, New York
As nationatlv adivrtised in
look 1
Boys Life
wiiHiewr.i
OXOFTICE October 1. 1955 13

FROM EMPTY STORE TO FULL-TIME CONCESSIONS
17-Hour-a-Day Street-Side Restaurant Serves Theatre Patrons
From a Special Counter at the Back Opening into the Lobby
—are always available. Customers cannot
go into the theatre lobby through the restaurant.
A special counter at the back
serves theatre customers in the lobby.
Cards distributed before the official
opening early in August helped bring in
customers—cards were good for a free cup
of coffee. "We gave away hundreds of cups
of coffee the first day." Cain said. He
also gave away, appropriately enough. 1,000
candy canes!
And how is this ambitious venture paying
off?
STEADY STREAM OF CUSTOMERS
Already it is said to be the meeting place
for throngs of people in this thriving farsouth
Texas city of 25,000—shoppers,
movie-goers, "coffee breakers," breakfasters.
Best evidence of success is that it takes
five full-time employes to take care of the
steady stream of customers. Mrs. Marjorie
Forehand is manager. The Rialto Theatre
IS one of Hall Industries' chain, of which
Sydney Hall is in charge.
Photos, courtesy Jake Trussell, Kingsville Record.
The Rialto Theatre in Kingsville, Tex., hod only o meager concessions setup consisting of a popcorn
machine and a candy vending machine, but Manager Hugh Cain had the vision and industry to convert an
adjoining empty storeroom into a full-time restaurant and concessions operation. Note the attractive brick
front and the neon "Candy Cains" sign, and also how the theatre marquee has been extended to encompass
the restaurant. Provision was also made for the display case to feature the current picture. Some of
the ten double booths may be seen through the door, and there are also ten seats at the counter.
^
I o THE THEATREMAN seeking to make
a full-time operation out of his business,
there is no better example than the recent
innovation at the Rialto Theatre in Kingsville.
Tex.
Candy Cains Snack Bar is a gleam-inthe-eye
of Hugh Cain come true. A vision
of blended soft colors and stainless steel
that emerged out of a nine-foot-nine-anda-half-inch
by 60-foot empty storeroom
adjoining the Rialto.
A $15,000 INVESTMENT
Replacing a concessions of only "popcornmachine
- in - front - and - candy - vending-machine-in-lobby,"
the theatre now
boasts a swank restaurant worth about
$15,000 with custom-made fixtures, and a
complete electrical kitchen for all to see.
There are ten double booths, and ten
seats at the counter. Altogether 50 customers
can be seated. The booths are two
inches shorter than standard, leaving a
30-inch aisle through the center of the
narrow room.
Candy Cains is open for business to
those entering from the street side for 17
hours a day—6 a.m. until 11 p.m. Breakfast,
lunch, dinner—or p>opcorn and a Coke
14
JiPi I
Hugh Cain is shown here at the concessions counter at the rear of the restaurant which opens into th
theatre lobby. Behind him, along the wall, the gleaming electric kitchen may be seen and in front, th
counter with stools for ten persons. The bar at the rear of the restaurant not only serves the theatr
patrons but, of course, prevents anyone from entering the theatre through the restaurant.
The MODERN THEATRE SECTIOl

. Sod«rn«tt«r
. . «nd
'
Some Merchandising
Tricks
That Sold More Candy Bars
Of a Specific Name Brand
Wtiat are siiinc of Uir bol nu'ii-luuidisiim
iricks theatre eonccssionalres can use to
.stU more candy bars? Specifically, how
i-an they best sell more of a particular
brand?
The Williamson Candy Co.. maker of Oh
Henry! bars, wanted to find out. and held
a four-month contest amont; its dealers
with $5,000 in cash prizes awarded for the
best ideas. Some of the most effective are
given below.
One contestant from Ohio wrote that he
affixes a theatre pass to the bottom of an
occasional Oh Henry! candy bar wrapper.
He then places a display card on the candy
counter telling customers that whoever purchases
one of the lucky bars will receive a
free ticket to the theatre. He commented
that this has caused a lot of comment and
txcitement around the candy counter and
has brought additional traffic to the candy
department.
.so that he could bo sure ihf buii had boon
bouKht in hl.s tlieulre, but uppuifnHy nome
method of liandllnR thl.s, such us n dlntinctivp
rubber .stamp, was .sel up.
Another theatre mnnnKcr .siimulnled
hl.i
candy sjiles In Kcncral, and his oh Henry!
sales In particular, by occa.iloiuilly culllnK
up Oh Henry! candy burs Into .small plecen
and placlnR these pieces In u dish on top
of his candy counter . . . invltlni* customers
to help themselves to samples.
One contestant Increased .sales by putting
extra Oh Henry! bars In each Oh
Henry! column of vendinK machines, adding
a sign reading: "Take a chance, you
may get two!"
Another entry said that she increased
sales of the bar by displaying Oh Henry'
prominently and recommendlni: it lus ilubc.nl
chocolulr-covrriHl candy in !;
weiithrr nUo a.s nulrltiouM und enpri!'.
bullfl.i.
hen.
Ci-; birthduy oa Oh Hem
•.
day, A.. .. i.'i V ..•->•••»". ciirrylnv ui.
extra column of
ir, incrniM-'!
Miles for anolhei
>
Mont of ihr other idriLH nubmlttcd iv.
follcx In thp thfiilrc bimlnei' were fllhthat
they arc olwuy.s In hIjkR and on diplay.
The bur In no well lutown that it
does .Hcll steadily wherever U U dUplayed
If the carpel Is to function nx the fociil
poini In a .severely plain archltectunii
MASS DISPLAYS UP SALES
Another entry, this one from Colorado.
wrote that she makes a mass display of
Oh Henry! bars on top of her candy case
from time to time. This large display
seems to attract attention to the concessions,
with a resulting increase in sales.
One girl wrote that she had made a
corsage of Oh Henry!
i
candy bars probably
i
taped together with Scotch tape and wore
this corsage for a few days while she was
behind the concessions bar. When customers
commented on the unusual corsage
she invited them to buy and enjoy Oh
Hem-y! candy bars.
Several contestants said that they increase
sales on the well-known bar by using
Oh Henry! decals on the candy case or
near the candy department.
One theatre manager wrote that he had
a contest from time to time in which he
gave theatre tickets to the youngsters who
brought in the most Oh Henry! wrappers
from bars purchased in his theatre. He did
not explain how he marked the wrappers
SODAMASTER BEVERAGE DISPENSING EQUIPMENT
. , , . the star of any refreshment bar
,
• To biq if*T% b*nc«t
finqar ditptnitt loH drinhi f«st«r thjn jny olh«r rr^vtrKxt p«4l
Juit A flick of •
flow of crowds handltd filter «nd %4iimt. Scd«m«it«r qi/«r«nf««t low«r b«v»'4g«
coitt rvqardltii of your pr*t*nt mattiodi bookh*«p«rt in mora and mor«
Ihtatari. outdoor and indoor. «r« «w«rd!ng th« Profit Otcar to Sodamaitar
VARIETY OF REASONS SODAMASTER A SMASH HIT
•qu«l or
hiqttff
• As mgch «l tS7. M'inqt on baffled floort. tt% Mvlngi on club H>da
• A «ty of tUvofi. lnlt

Huge cones of spun sugar are popular with the kiddies who attend the Cinema Park Drive-ln Theatre,
Calgary, Alberta. Manager K. A. McGregor sells the cones lor ten cents, although traveling fairs that
come to town charge 15 cents. "We have to look for repeat business," he says, "and the profit is
still about 94 per cent"
CANDY FLOSS, AN OLD CIRCUS ITEM,
SPINS HIGH PROFITS FOR DRIVE-IN
Looking for a high profit item
with plenty of appeal for the kiddies, Mr.
Drive-In Exhibitor?
Consider then, the 10,000 cones of candy
floss sold during the 1954 season, the first
year the item was offered, at the Cinema
Park Drive-In Theatre, Calgary, Alberta.
The cones sell for 10 cents and the percentage
of profit is about 94 per cent, excluding
labor. The tremendous number of
cones was sold during the April to November
.season the drive-in operates which included
two months of .snow with rain most
of the remaining time.
The reason labor is not taken into the
cost and profit picture is because the girl
who works the floss machine also works at
other jobs. She can get the machine ready
to go in about ten minutes, and when she
is not .selling floss she is selling other items
in the concessions bar.
To set up in business, K. A. McGregor,
manager of the 1,102-seat Cinema Park,
bought a Whirlwind candy floss machine
for $250.
"At first the operation of the machine
had me worried," McGregor says, "but
after a week's run this was all changed.
I brought in a girl who was experienced
in this field to train my other girls, and in
no time all my girls were handling the
machine like veterans.
16
"A fair set of directions came with the
machine and it takes very little time to get
it ready. We mix our sugar with the flossine
flavors well in advance, and then it
is simply a matter of putting the flavored
sugar into the machine and waiting for
the unit to heat up.
"Of course you can make the floss cones
only so fast and it is impossible to stack
This is part of the
extensive playground,
which includes a
miniature train, at
the Cinema Park
The concessions
stand shown above
is located in the
playground area and
is supplementary to
the larger one in the
theatre proper. Most
of the candy floss
cones arc sold to
the children who
come early to enjoy
the playground be
lore showtime, which
is late in Canada.
them. We find that we can stack approximately
ten to 20 at a time, but they
will fall flat if left for any length of time,
and if it is damp they cannot be stacked
at all. The dampness turns the spun syrup
back in sugar. They really look sick when
this happens.
"When we have an intermission when we
know there will be a lot of kiddie traffic
we leave one girl on the machine and the
rest of the girls put their orders in to her.
or else she makes them continuously, setting
them up on a specially made rack from
which the other girls can get them as
needed. One girl cannot make them and
sell them during an intermission if you are
selling any quantity at all."
SELL MOST BEFORE SHOW
Actually, McGregor says, the candy floss
sells best before showtime, since it is not
possible to get on the screen very early in
Calgary: further, since it is strictly a kiddie
item, the best sales are made during
the months that school is out.
McGregor recommends purchasing the
paper cones already made up until the
candy floss operation gets rolling. Later
the concessions girls can learn to make
them with paper already cut out.
There is only one problem with candy
floss and that is the sticky film that rises
to the ceiling of the concessions stand.
However, McGregor has licked this by having
a small, supplementary snack bar in
his elaborate playground called "Parky's
Midway."
"I have found," he says, "the best thing
to do is to place the unit in a corner where
the wind will not blow the film out over
the rest of the counter, and you just have
to clean up every so often. I might mention,
too, that the girls working this machine
will get covered from head to foot
at the start, but as time goes on they just
get covered from the waist up!
"All kidding aside, this is the messy part
of the business, but the kids sure go for it!"
The MODERN THEATRE SECTION

. . and
Big Fall Popcorn Promotion
Backed by Coordinated Plan
Of National
Advertising
Already at an all-Iimc hit;h as a profit
Item for theatre concessions operators,
popcorn IS heuded for still greater sales
records as the third annual fall popcorn
promotion is launched on nationwide scale
October 1. The Popcorn Institute, from its
offices at 322 South Michigan Ave., Chicaso.
111., will coordinate advertising and
promotion campaigns of many of the country's
leading food and beverage manufacturers
and trade associations related to
popcorn.
Enthusiastic consumer acceptance for
the promotion is foreseen by William E.
Smith, executive director of the Institute.
Smith says popcorn is popular bccau.se it is
an exceedingly wholesome and nutritious
food, delicious to taste, and yet priced well
within the most modest budget.
tlou. So lire related rood .mcl bcvcriiKi'
manufacturers. IncludlnK a newcomer to
this year's promotion— the Coca-Cola Co.
Almlnft a double-barreled prumotlon to
grocery and theatre trade, Cocn-Colu will
have Eddie Pi.sher sing the prnlses of popcorn
and Coke on his top-nitod television
show. Coca-Cola also Is releiislnK eyeappealing,
hard-selling combination Coca-
Cola and popcorn point-of-purchnse materials,
cut-out Inserts, all lithographed
and in full color, featuring two family
favorites that go together— popcorn and
Coca-Cola.
Morton Salt will boost the popcorn promotion
on 3.000 billboards in 582 markeUs.
Wesson Oil, Brer Rjibblt Molasses and the
Can Manufacturers Institute are other
leaders in the popcorn promotion who have
bi.uglii c'xtrnjtivp Hpnce In nationiil r
/me^ and lime for radio and 1

. . real
Drive-In Food Counter Dps Sales-Per-Person MORE PATRONS CHOOSE DIME BAR
Continued from page 13
BLUMENTHAL'S GOOBERS: Blumenthal Bros. Chocolate
Co., Philadelphia, Pa.
Coated peanuts,
BLUMENTHAL'S RAISINETS: Blumenthal Bros.
Chocolate Co., Philadelphia, Pa.
Coated raisins.
VAN HOUTEN MILK: C. J. Van Houten & Zoon,
Inc., New York, N. Y.
Milk chocolate bar.
This is the new ServeORomic drive-in theatre concessions stand which is composed of units which
may be bolted together in any shape or combination.
Concession sales have been boosted five
cents per customer at locations testing
Manley's new Serve-O-Ramic drive-in
theatre concession stand, according to the
manufacturer's reports. Designed exclusively
for drive-in theatres, it consists
Avoid Strong Cleaners
There has been an increasing tendency
shown to learn more about the chemical
nature of the materials used to clean
floors. One of the most important chemical
characteristics of a cleaner is it pH
value, which is a measure of the relative
of a prefabricated, cafeteria-style steel
counter with sections ranging from two to
20 feet in length. These units may be
bolted together in any shape or combination
to fit a theatre's individual space requirements.
The counter features built-in
food warmers and drink coolers, and table
height of the counter displays food to
maximum advantage. Rear loading makes
stock maintenance easy. At test locations
the Manley counter is said to have cut
cafeteria payroll by about half and promoted
faster traffic flow. The stand will
be shown at the upcoming tradeshows.
acidity or alkalinity of a solution. The
question often arises as to whether or not
a cleaner is a "neutral" cleaner. It has
been shown that the only absolutely neutral
solution is distilled water. Strang
alkalies, as well as strong acids, are very
destructive to floors and other surfaces.
DUNCAN'S CAROLS: International Foods Dist.,
Montreal, Canada.
Caramel chocolate roll.
FARLEY'S CELLO BAGS: Farley Manufacturing Co.,
Skokie, III.
Line of different candies in cello bogs.
(30) Tie
NECCO FRUIT TREATS: New England Confectionery
Co., Cambridge, Moss.
HOLLYWOOD MILK SHAKE: Hollywood Candy Co.,
Centralia, III.
Malted milk and coating.
CHARM CLUSTERS: Charms Co.,
Stick suckers in assorted flavors.
Asbury Park, N.J.
EUCLID'S FULL OF ALMONDS: Euclid Candy Co.,
San Francisco, Calif.
GOOD AND PLENTY: Quaker City Chocolote and
Confectionery Co., Philadelphia, Pa.
Candy coated licorice,
MOUNTAIN BAR: Brown & Haley, Tacomo, Wash.
Cream center, coating and chopped peanuts.
2 PROVEN PROFIT-MAKERS
FOR BOTH INDOOR and OUTDOOR THEATRES
4c Extra Profit On Each Hot Dog!
$90 Profit On A Single Case!
GENUINE READY-TO-SERVE CHILI SAUCE WITH MEAT
• With this topping, which costs only a fraction of a cent, you can easily
sell Hot Dogs tor five cents more— EXTRA PROFIT of 4c each!
•Costs less than catsup or pickle relish, actually less than mustard!
• Plenty of meat, ground very tine .
Chili Beans, crushed to protect
GENUINE BARBECUED PORK OR BEEF FOR SANDWICHES
As much as $90 on a single case! And no waste or
FAST throw-away! Open cons os needed.
PROFITS! 29 oz. can makes 20 sandwiches
No. 10 can makes 72 sandwiches
customer's clothes!
• Variety of servings: "Chili Burgers"; over meat loaf; as spaghetti sauce;
on leftover meets. Makes regular Chili Con Carnc; just add beans!
29 oz. Can serves over 50 Hot Dogs
No. 10 Can serves over 200 Hot Dogs
Box 1010
Castleberry's
•""j' Take advantage of rush periods and fast turnover'
PREPARATION'
Serve in seconds— much faster than hamburgers. Always
FAST
ready to serve!
Brings repeat business, because it's genuine barbecue,
SALES! actually cooked over smoldering wood coals!
Packed 24/29 oz. cans to case; 6 No. 10 cans to case
Food Company
¥AMO\JS FOR OVER HALF A CENTURY
Augusta, Ga.
18 The MODERN THEATRE SECTION

'
• iL*BLE
. . Top
A Theatre Beverage Tie-in
A. B. Anderson of the Pontioc Theatre, Saranac
Lake, N. Y , promoted a Cott beverage giveaway in
which every child attending a Saturday matinee
received a free can, courtesy of the local distributors.
In return, Anderson set up a display case in
his theatre lobby, advertising the Cott line.
Decals to Promote Candy
As a Delicious Food
Small dL'cals lor candy counters and
..:L;er decals for candy industry trucks
being distributed by the National Candy
i.esalers Ass'n, Inc. to stimulate public
:est in its national "red heart" drive
joost candy consumption.
The red heart decal features the slogan,
-aidy Is Delicious Food, Enjoy Some
try Day." Decals designed for theatre
incession stands are four inches in diamter.
while the decals for trucks and other
ehicles are 12 inches in diameter.
A minimum number of each size was
urnishcd free of charge to members by
he NCWA. in cooperation with the Nalonal
Confectioners' Ass'n which contribited
initially up to 50,000 small decals for
ise at retail outlets. NCWA also hopeilace
decals on 50,000 of the indusi:
.>'ks.
railers Promote Bottled Drinks
.
Cartoon variety trailers are being u .;
y United Cahfornia Theatres to promoii
3ft drinks in bottles as intermission n -
reshers at their concessions stands. UCl'.
jhlch owns 125 theatres in northern CalliJrnia
and services many more, runs the
irtoons just before the refreshment break,
tiling attention to the kind of bottled
avors available.
THE BALANCED LINE
OF "BEST SELLERS
These famous bars, plus Smoolh Sailin', make up o bolanced line of
10c bars ttiat can't be beat. Sales everywhere are zooming! And we
supply powerful sales helps with TV advertising in most
metropolitan markets. Stock up now end boost your "toke"
with this famous line. These bars are also ovoiloble in 5c sizes which
occompony the big leaders .
Star, Big Time and Hollywood.
HOLLYWOOD CANDY DIV.
HOLLYWOOD BRANDS. INC. - CENTRALIA ILL
A
INCREASES YOUR BUSir. ES:, PECAUSf IT
Mates popooru Away^ befter!
5|C Adds delicious buttery flavor
ijC Brings out all the natural goodness of the corn
jl^ Gives popcorn an appctiiing butter-like
1 appearance
ippearance
nd intensifies all
\ ^ Accentuates ant
*\ ' wnndorfiil fl.i .Ivors
these
AT Alt GOOD POPCORN SuPPlt DLALERS
The Savorol Co./ Popcorn BIdg , Ni^hviilc. Tcnn.
3XOFFICE October 1. 1955 19

i
DOUGHNUTS: a Hole in One
For the Concessions Dollar at Drive-in
Cellophane-Pack Doughnuts
Turn a 10c Coffee Purchase
Into 25c Sale for Extra Net
Doughnuts wrapped in cellophane
packages are purchased from doughnut
operators for resale in the drive-in theatre
concessions operated by Theatre
Candy Co., Inc.
"It is my understanding, from capable
operators in the doughnut business,
that a doughnut should cost to
make without labor, two cents," says Phil
Lowe, head of the organization. "We
are buying doughnuts wrapped in cellophane
packages, packed two to a package,
at 38 cents a dozen, delivered daily
Doughnuts made right in the concessions stand at the Trail Driye-ln Theatre, Houston, Tex., sell from 500
dozen a week in summer to 1,200 dozen a week in winter. Jack Farr, owner, helps produce these fantastic
soles by ventilating the tantilizing odor out into the parking lot during screenings and cutting off the vent
so the odor drifts around inside the snack bar during intermissions.
When Jack Farr, Trail Drive-In Theatre,
Houston, Tex., wrote to the Donut
Corp. of America in New York about its
$1,100 automatic doughnut machine he was
advised by them that a doughnut operation
such as he had in mind would be doomed to
failure. But Farr bought the machine and
proved them wrong.
SET OFF BY ITSELF
He set the machine off to one side in the
concessions stand, so that it is operated
separately from everything else. It automatically
forms the doughnuts, which drop
into grease which is automatically controlled
at a temperature of 375". He uses
fresh Pillsbury doughnut mix, from which
is made plain doughnuts which are sold at
50 cents a dozen, and sugared, chocolate
and vanilla doughnuts which bring 60
cents a dozen. Any doughnuts that are
left over from the night before are iced
and sold at the premium price the next
night.
The only special merchandising method
used at Trail Drive-In. according to Farr.
is to see that the odor of the doughnuts
gets around to the right places at the right
times. During the showing of films they
ventilate the odor out into the parking lot.
During intermission they cut off the vent
so that the odor drifts around inside the
.snack bar.
In the summer the estimate of sales Is
about 500 dozen a week. In winter that
20
shoots up to around 1,200 dozen a week.
Sixty-five per cent of the doughnut business
at the Trail is the take-home sort
people buying a dozen or two after the
show to have for breakfast the next morning.
Single sales for the coffee-and, to be
consumed on the premises, are five cents
a doughnut for any kind.
"Of all business in the snack bar," Farr
said, "the doughnut business is the cleanest,
the most profitable and the most appreciated—especially
by the mothers of young
children."
COST: NINE CENTS A DOZEN
More profitable than popcorn? we wanted
to know. The answer was a most positive
yes. Cost of the doughnuts to the Trail is
nine cents a dozen!
Farr points out two things in the way of
warnings. "Hand-operated equipment is
not to be compared to this completely automatic
kind." It would be a nightmare in a
drive-in, he believes. Also lie feels that
such an operation would only be profitable
in a drive-in theatre of 500 cars or more.
The Trail is a 960-car situation catering
to the family trade.
The Trail Drive-In Theatre in Houston
was the first one in tlie country to go into
the doughnut business. But it isn't the last.
A recent letter from the Donut Corp.
of America informed Farr that there now
are 1,200 drive-ins using "operation-doughnut."
SELL TWO FOR 15 CENTS
"This is a hand-cut doughnut, either
plain, sugared or jelly. We sell this
package of doughnuts for 15 cents which
gives us a food cost of around 43 per
cent. Although this is shghtly higher
than our average food cost and although
we could buy doughnuts cheaper, doughnuts
are sold in our theatres on a suggestion
basis. If a patron goes through one
of our cafeteria lines and purchases only
coffee, as happens quite often, in the
fall and early spring, we always suggest
doughnuts to him and turn a ten-cent
sale into a 25-cent sale. We feel that we
have made an extra nine cents net on
him."
GOOD SALES IN COOL MONTHS
No screen trailers or special promo
tions are used to push doughnuts yet
Lowe reports that from September 15
to April 15 they can do $200 a week on
this item in any kind of a good theatre
"Our operation in general has beer
not to try to figure out what item hurt,>
what other item, but rather to look a(
the over-all picture of gross sales anc
food cost. Gross sales of over 40 cent:
per person for 60-day periods are nor
mal,
' says Lowe. "We are satisfied, bu.
not stagnant."
•
Special Trade Colors Now Available
For Automatic Drink Dispensers
Automatic cup druik dispensers in Coc
Cola red, Pepsi-Cola blue and Nehi yell
are now available to theatres accordi
to announcement made by Cole ProduiS
Corp. The special colors for the d-
pensers have a slight additional cost on
the firm's Cole-Spa Special line, for vvhi.i
the standard color combination of marcii
and gray has been adopted. This line
eludes one. three and four-drink sellion
machines, serving carbonated and n( -
carbonated drinks. Illuminated dispJ'
accessories for lobby or drive-in concisions
vending are also available.
There is no better advertising for a prluct
than the product Itself.
The MODERN THEATRE SECnN

WHAT'S POPPIN?
Greater Sales . .
Greater Profits
WITH THE NEW MANLEY
:«
VistapOR
The New Manley VistaPop popcorn mahine
— the only really new machine in
/ears — is popping out greater sales and
srofits for theatre concessions all across
he country.
And, no wonder concession sales are
jp! The all-new VistaPop kettle with the
rxclusive see-through feature is a big atraction
with theatre goers. They can
ctually see the popcorn as it bursts into
nouth-watering goodness. All it takes is
ne look, and they buy!
The Manley VistaPop is winning the
raises of concession operators, too. Never
•efore has it been possible to obtain such
jrrific profits thanks to Controlled Volume
nd Controlled Quality. Get the top profit
n every pound of corn you pop! You
an with the new VistaPop!
alk with your Manley man

.'
The shining Ititchen in the remodeled snack bar at the Shepherd Drive-ln Theatre, Houston, Tex., shown
at the right, boasts a hamburger grill and three deep fryers as well as two hun warmers, two frankfurter
heaters, two chili warmers and a 48-cup coffee maker. At the left the beverage machines may be
seen as well as the neat installation of an ice-making machine behind the counter. Left to right behind
the counter ore David Simpson, concessions manager, porter Ruby Beck, waitress Brendo Irving, Assistant
Manager John Boosey, waitress Ruby Potter In front of the counter, center, are officer B. B. Howard and
Manager Carl Sheffield.
50% INCREASE IN CONCESSIONS SALES
FOLLOWS 50% INCREASE IN SPACE
New Equipment and Redecorafion Also a Factor
B/ IDA VANDIVIER
ifK MAJOR OPERATION has been going
on at the Shepherd Diive-In Theatre's concessions
building. Houston, Tex. We have
no "before" picture to prove it. but according
to Manager Carl Sheffield, there
just wasn't much of anything there at all.
The original building, which at an approximate
26x32 feet, was about comparable to
the .size of the restrooms building.
On a four-foot lower level than the restrooms,
the little stand was entered on the
southwest at the foot of narrow, straightdown
steps. The exit on the north was
more of the same. A drab little kitchen hid
itself in the southeast corner. The counter
stretched about the center area running
north-south and a small gate at the north
end of the counter opened into the customers'
side. There was no other door—no
storage space. Such things as could be
stored were kept In the screen tower. The
.scant equipment was worn and outdated.
Two months ago 50 per cent more space
was added on the north, the old north wall
being torn out. A storage room, in which
there is a new ten-foot freezer, occupies
the northeast end. A new kitchen, with a
double .sink with Masonite tops, and a back
door come next. The .space where the old
kitchen was holds a glistening stainless
steel backbar with stainless steel-covered
walls on either side and a bright red Marlite
panel in between. Instead of being
hidden, as was the old kitchen, the bar
shows off its shining 36-inch Starmaster
hamburger grill and three deep fryers—one
Starmaster and two Hotpoints.
Other new equipment includes two bun
warmers and two frankfurter heaterwarmers,
both Starmasters; a West Bend
48-cup coffee maker; two Nesco chili
warmers; an orange drink dispenser and
a snow-cone machine; a Cretors popcorn
popper; a stainless steel and glass popcorn
warmer, and a Scotsman automatic ice
machine which makes 1,000 pounds of
flaked ice per day. It can be seen in the
center of the piioto under the "Hot Coffee
10c" sign.
Strictly new. is all lighting, much of it
fluorescent. Four electric heaters have
been installed. Four speakers are ready to
All equipment installation was done
go in.
by Benson and Co.
The serving counters are of bright red
Marliie with stainless steel tops. The
backbar behind the wider counter is of
plywood, with sliding doors, and stainless
steel top. The floor is asphalt tile in alternating
green and cream marbleized blocks.
The ceiling and three upper walls are a
pale green that blends nicely with the
darker red of the lower three walls. Adding
real zip is the wall section behind the wide
counter, which is painted in four-inch wide
alternating bright-red and white stripes.
To top off the 50 per cent increase in
pace, the fine new equipment, and the gay
coloring of the interior— all of which have
hslped the management realize a good 50
per cent increase in business in the past
two months—the waitresses have discarded
their usual blue uniforms and been newly
outfitted in smart pink ones!
100 CHAIRS ON PATIO
On the outside of the concessions building
was added an approximate 50x75-foot
patio, in which are 100 snack bar chairs,
and six speakers. The patio extends the
full length of the concessions building, extending
across to the restrooms on the west
and along its entire length on the north.
The entrance is now through double doors
on the north of the building, reached by
new concrete steps from east or west, and
with attractive safety railings. A new
double-door exit, leads up new steps from
the center-west of the concessions building
into the patio. The old entrance on
the south is now the exit into the lot. It
also has new two-way steps to accommodate
more people, safely and comfortably,
While the concessions area has had the
greatest renovating, it is not all the im-j
provement at Shepherd Drive-In. Wide
screen and CinemaScope have been installed.
A new Todd fogging machine haf
replaced the old one. Two Mighty 90 projectors
are in the booth—from Sterlinf
Sales in Dallas. And finally, the galvanl
ized fence surrounding this 500-car theatrt
has been painted with aluminum pain]|
which makes it look exactly new!
Chewing Gum a Dental Aid
Chewmg !4um slows down acid formatioi
by 36 per cent, stimulates the saliva am
helps clear the mouth of sugar thus re
ducing tooth decay, according to Drs. A. ./
Yurkstas and W. Emerson of Tufts Colleg
Dental School. Boston. According to a rej
cent report in Candy Industry the profes
sors tested three brands of gum on 4
volunteer chewers and came up with th
observation that "... to Imply that a
sugar-containing foods are dangerous
[
not in keeping with the results of scientlfj
'
researches."
22
The MODERN THEATRE SECTIC
i

Vanishing American
His chairs were old-fashioned, patrons said
But Bixby Bristlelip didn't care.
So slowly his house sank into the red,
And Bixby vanished — who knows where!
Grandfathers rhairs helped park 'em in for
"The Great Train Rohbery." Years and
years reeled hy. Bixby eventually inherited
the manager's office. If the chairs were pood
enough for Grandpa, they were plenty good
enough for him. Besides, new rhairs rost a
lot
of perfectly good money. What became
of Bixby? Left town 'way back when they
changed his house into a skating rink!
GRIGGS "PUSH-BACK"* THEATRE
CHAIRS FROM RCA would've saved
Hixby. Patrons just sliilc bark as others
enter or leave. Retraction atays
smooth, too. See your independent
RCA Theatre Suppiv Dealer about a
smarl-looking"Push-Bark" installation.
Griggs "Push-Bark" ('hairs from RCA
. . . get 'em in your house! Very soon!
llii line Ihil iuilii Lines llwH lOUI^MINT
i
il four toI 01 1ice
wmmni'iw
(^!9i\
RADIO CORPORATION of AMtRICA

• •
Do
Third of a New Series
PROJECTOR MAINTENANCE
AND SERVICING GUIDE
3. Care of Cenfury Mechanisms
By WESLEY TROUT
, ^ iKi
V inemaScope
AND wiDEscREEN presentation
requires
more exacting stand-
^"^^ °^ perfection ret^''
^
-M lating to the projec-
Hh JJH tion of motion pic-
W' ~ '^^^ turos. One can read-
' "^^^^ ily comprehend if the
projected picture is 20
feet wide and then increased
to 40 feet in
Wesley Trout
width, any flaw in the
projected picture will be immediately
noticeable to the eye, particularly any sidesway
or jump in the picture.
Manufacturers of projectors have kept
pace with these requirements: a rocksteady
picture without unnecessary side
motion. This has been accomplished by
CCKTURY PROJCCTOR MECHANISM
OPCRATINO SIDE
This diagram shows the operating side of the
Century projector mechanism, presenting a clear
picture of all the working parts Note, first, how
the film is threaded in the mechanism for perfeet
operation. (7) is the rear shutter and guard;
C23J are the film guide rollers which should be
adjusted as per instructions; (14) is the removable
aperture plate; (8) oil cup for end bearing of
starwheel shaft; (3 and 4) tension adjusting for
shoes. In the article you will find data pertaining
to the numbers in this illustration, giving complete
instructions on replacement and adjustment of the
most important parts.
double tension shoes, longer tension shoes
holding the film absolutely steady and flat
over the aperture, improved lateral guide
rollers and guide clear down to the intermittent
sprocket, and intermittent tension
shoe assembly. The importance of keeping
all these parts carefully adjusted and clean
should be understandable. Also, keep the
intermittent sprocket teeth free of any
accumulation of dirt and emulsion deposits.
The prompt replacement of worn parts is
a "must" if better projection is desired.
The Century projector mechanisms have
kept pace with modern requirements. The
Model C, single shutter, and Model CC,
double shutter; standard and water-cooled
mechanisms will meet the highest standards
of modern projection in the conventional
theatre and drive-in theatre. They
are modern in design with many exclusive
features for excellent performance and long
life. With proper maintenance, the projectors
will give years of service with only
CEmURY PROJECTOR MECHANISM
DRIVING
riQURE 2
SIOE
The drive side of the Century projector. This
illustration also presents a very good picture of the
location of the various parts. If you have occasion
to remove any of the parts, this illustration
will help you in reassembling them in their proper
location. In this article you will find instructions
on adjusting, disassembling and re-assembling these
parts If the procedure set forth in this article is
carefully followed, you should have no trouble in
making any adjustment or replacement of components.
When cleaning projector mechanism with
cleaning fluid, do not wash the ball bearings in
any fluid except projector oil.
The Century intermittent movement is very rugged
in construction, will give long service without parts
replacement; all intermittent parts are hardened
for longer wear. It can be removed in a few minutes
from the mechanism for any parts replacement.
The exposed view of the cam and starwheel gives
you a picture of the simplicity of the movement,
the few parts needed for its quiet operation. In
the article you will find data covering the parts
numbered in this illustration. The movement is
very easy to adjust, replacement of intermittent
sprocket, cam or starwheel is a very simple procedure
and can be done by the projectionist. However,
when the movement requires a complete rebuilding
job, it should be sent in to your authorized dealer
and he will supply you with a leaner. A spare
movement should always be kept on hand for emergency
as this is the "heart" of your projector.
absolute minimum of care and adjustment,
and will run years before any replacement
of parts will be necessary. Field inspections
of mechanisms indicate sprockets, tension
shoes, and pad rollers are the essential
parts replacement after the mechanism has
been in operation a long time, the wear
depending on the number of hours of operation
daily, of course.
ONLY A LITTLE OIL ON GEARS
The manufacturers recommend the use
a
of Century oil on the gears ivery little).
Good operating results with exceptional
long life are being recorded with the use
of white petroleum jelly on the gears. The
addition of a small amount on the gear
about once every two months seems adequate.
The use of sealed ball bearings on all
driving shafts insures almost indefinite life
with no additional lubrication. Pad rollers
are made of a self-lubricating material so,
for all intents and purposes, the Century
mechanism is "oil-less" and does not need
constant attention. Moreover, it does not
need to be "run in" or warmed up prior to
opening a show.
NOTE : not oil the ball bearings. Put
drop or two of oil daily on the vertical J"
shaft at the intermittent drive gear. Move
III
the framing adjustment up and down a few,
times while oiling.
The intermittent should be filled throughiw
the oil cup on the operating side; fill to the ka
level indicated on the oil gauge. It should
be kept in mind that a little oil goes a long
way; excessive use of oil is unnecessary and
will get into the sound head and on thf
projection room floor. To remove exces:
oil, or to drain the intermittent, rcmovf
the bottom screw (see illustration). /
clean cloth should be placed beneath thi:
I*
24
The MODERN THEATRE SECTIO^

screw to catch the oil and prevent it from
running down into the sound reproducer
When replacing the druui screw be sure the
steel, fiber and copper washers are placed
In that order on the screw to prevent any
oil leakage.
Caution—Oil should not be added to the
intermittent while the projector is in operation—except
in an extreme emergency.
The intermittent cam acts as a splash distributor
supplying fresh oil constantly to
the cam. starwheel and bearings. Therefore,
there may be no indication of oil level
showing on the gauge while the projector is
operating. The intermittent movement case
should be kept clean and free of any dirt
accumulation.
WEEKLY CHECK OF
OIL
Once a week the oil level should be
checked in the inter/nitterit movement.
Briefly, the Century projection mechanism
has only five rotating shafts and nine
gears, plus the intermittent movement. The
reader will readily understand this means
ease of operation, quieter running and
longer life. The driving shafts are rotated
in sealed-for-life ball bearings which do
not require any special lubricating attention
t
don't oil the ball bearingsK
The upper and lower film sprockets are
hardened and ground to perfect concentricity
and manufactured to approved
standard and diameter. Likewise, the intermittent
parts are hardened for long wear.
The film trap and gate are mechanically
turdy, and all the wearing parts are
lardened and made of the finest steel to
^arantee smooth film travel. The film
rap shoes, studio guides, and the lateral
;uide roller assembly, are designed to guide
he film correctly and insure against side-
Modern Projectors Are Unit-Constructed
To Make for Easier Maintenance
The trend, the past several years, in
modern projector coiustrtiction is to
build all the major components in
units, thereby making removal for inspection,
cleaning and replacement of
parts easy and toithout hatying to disassemble
the entire mechanism to replace
one particular part. To provide for
accurate alignment of all the units,
doivel pins arc provided and the part has
to go back into place correctly: this
method insures all the gears tvill be In
perfect alignmejit, and no mistakes can
be made in reassembling any of the
components.
Intermittent movement parts are all
hardened steel parts, ground to exacting
tolerances, thus making flatuless operation.
The sprockets are hardened for
longer loear. thereby practically eliminating
under-cutting of sprocket teeth.
Bear in mind, however, in time all
sway. The assembly can be quickly removed
for thorough cleaning.
The film gate pad spring adjusting nuts
can be positioned to provide the proper pad
tension for new as well as old film. Opening
and closing the film gate is accomplished
by the large gate knob device
mounted in the lens holder casting.
The shutter shaft and vertical shaft, including
their respective gears, collars, bearings,
are removable from the mechanism
as a complete unit, thereby making replacement
of various parts an easy job.
The two shutters, though revolving In
opposite directions, are scientifically interlocked
to project picture free from any
travel ghost, once properly set. The use
sprockrt.s, due In iveartng of the constant
pulling down of the film, tvill become
under-cut and should t>e immedtatcly
replaced tn order to avoid unnecessary
film damage.
In this series of articles on projector
maintenance, toe have pointed out the
absolute necessity of taking the units
out and cleaning tiyith either kerosene
or solvent, it'ith a smalt amount of projector
oil mixed in the solvent: we do
strongly favor the kerosene. After scrubbing
the parts tolth a stiff -bristle brush,
rinse them clean and dry with a Untless
cloth.
Modern projectors egulpped ntth ball
bearings—Do not clean the ball heanno^
with kerosene. Projector oil may be
used for cleaning these bearings, but do
not soak the ball bearings in oil. Gears,
brackets, etc.. should be cleaned in the
above cleaning fluid only— W. T.
of rear shutter reduces the heat on the
film: however, for very high amperages.
Century has engineered and designed
water-cooled mechanisms.
To more fully acquaint you with operation
and general maintenance, we pre.sent.
in this article, important Instructions on
servicing the Centur>' mechanisms; the
careful reading of these maintenance tips
should result in better projection and
Continued on following
page
he Century Model C with the cover door open
> show the geon and other components Note the
igged construction, simplicity in the working parts;
iere ore fewer number of gears in this mechanism
> wear, and it is unit-constructed. In a few
•inutes most any of the units can be removed, new
tar or ports installed, and reassembled without any
,.] tecial tools The interior of the gear side of
mechanism should be kept clean and free o/
ly accumulation of dirt or oil. Do not wash the
ill bearings in any solvent, but the other parts, such
I gears, brackets, etc , can be cleaned in fluid,
»rf the ball bearings washed in Century oil, if
scessary, and thoroughly wiped with a clean
eth. However, it is best to simply wipe the ball
ril^tarings clean with a lintless cloth as they do
It require any additional lubricant for their long
• of seryice.
The Century Model CC mechanism with the double
shutter unit and other outstanding features It can
also be equipped with water cooled aperture for
high amperage arcs The shutters are perfectly
timed at the factory but if for any reason they
should need resetting, the writer will be happy to
send complete instructions for correct procedure in
timing double shutters This model is also unitconstructed
so that any unit can be removed and
replaced easily br any intelligent projectionist without
any special tools Cleanliness is of paramount
importance for long life of any make of projector
This is the film side (operating side! of the Century
mechanism equipped to use a d-inch diameter lens
mount. The gate, shoes and guide rollers con
easily and quickly be removed and replaced lor
cleaning or the installation of new ports. The pod
rollers should be adjusted thicknesses of two piecet
of film from the face of the takeup or feed
sprocket The adjustment of the tension on the
intermittent sprocket is explained in the article
It ihould be o daily routine for the projectionist to
clean the interior, upper and lower sprockets, the
intermittent sprocket, tension shoes and gate
Don't allow any occumulotlon of dirt and grit to
pile up on these parts At least 30 minutes every
day should be devoted to checking and cleaning
the projector before the show starts. It will prevent
tudden breakdown and give longer lilt to your prolector
mechanism.
JXOFTICE October 1. 1955 25

PROJECTOR MAINTENANCE
Continuerf irom preceding page
longer wear from your projector, and lower
service cost.s in the years to come.
In previous articles we presented data on
cleaning mechanisms, using either Stoddard
solvent or Icerosene. Use a stiff-bristle
brush for scrubbing, carefully rinsing the
parts with clean fluid and drying them
with a clean, lintless cloth thoroughly.
This should be done at least every 12
months. Regardless of how tightly sealed
in parts may be, in the course of time, there
will be some accumulation of foreign material
that should be thoroughly cleaned off.
This will mean longer wear and less replacement
of many parts. Use a clean pan
and brush for cleaning any of the units.
Then there is the daily cleaning of the
projector and mechanism that should not
be neglected. Spend at least 30 minute.s
each day before starting the show, cleaning
that brings
'em back!
/PERFECT-PICTURE
Bausch & Lomb
Super Cinephor
Proiection Lenses
PAIR
^~«l.
The Century C and CC intermittent movement. This
movement employs the standard Geneva type of
movement— star and cam, etc. It has many very
special features which are explained in the article.
Use only Century lubricant for best results. Sprocket
and other parts may easily be installed by the
projection room personnel, but when the unit needs
rebuilding it should be sent to an authorized
dealer who has special tools and machinery and
knowledge to do a first class job. A loaner may
be obtained while the job is being done. It pays
to keep a spare movement on hand for emergency.
SEE THE BIG DIFFERENCE!
. . . FREE DEMONSTRATION!
Writo today for domonHtralion.
and lor iniormalivo Catalogs
E-123 and £141. Bausch d Lomb
Optical Co., 72046 St. Paul St.,
RoehoBtsr 2. N. Y. (In Canada.
Gonoral Theaira Supply,
Toronto)
It's how well they sec that determines
how much they'll enjoy the movies you
show . . . how often they'll come back to
your theatre. Insure repeat patronage
with today's clearest, brightest full-screen
\ ifws. Don't take chances. Insist on the
B&L Perfect-Picture Pair. Complete
line for all projectors . . . for theatres and
drive-ins . . . for Wide Screen,
CinemaScope, SuperScope.
the sprockets, interior and exterior of
mechanism, the gate and shoes, and the
lenses.
Removing and replacing the gate is a very
simple procedure, first open the gate by
turning the knob to the right, next loosenj
the holding screw (Fig. 1, No. 2). Youl
can now pull the gate straight toward the
film trap. This will disengage the two
supporting studs which hold the gate in
the lens tube. The gate can now be in- j
'<
spected and cleaned and reinstalled.
In order to secure a rock-steady picture
and eliminate any sidesway. the gate pad
is long and heavy and is designed to give
uniform pressure against the film over its
entire length. The design assures that
exactly equal pressure is applied to both
sides of the film; moreover, the combination
of the tension springs and pad are
designed so there is a minimum of disturbance
of the pad as splices go through
the mechanism. Any accumulation of
emulsion or dirt on pad should be cleaned
Continued on page 2S
26
The MODERN THEATRE SECnON

Constant enlargement in screen sixes has necessitated a progressive
ascent In the amount of light necessary to pleasing
projection. To help in attaining thl.< added brilliance a corresponding
succession of Incraoses in the burning rate of the
positive carbon hns be:;n necessary. As compared to a burning
rote of about 4 inche: ^' . , and c"'"
W *ie
Vime
iW
%'\%\it
tijVel
c»n
nosiUon
jibon
>
stieen
\\\e
ninuin
\oi
1^'
'"',os\Vion
umu"^
\he ,enu>ie
SMon4
The
far mof» d»ta3»d mformotioit ivnd

PROJECTOR MAINTENANCE
Continued from page 26
off with a slightly moistened cloth, either
water or solvent. Do not scrape shoes or
pad with any steel object as you may
damage the highly polished surface—use
a soft coin if you need to scrape emulsion
off.
The tension of the pad is adjustable over
a wide range through tension springs (Pig.
1, No. 3 and 4 ) . Just enough tension should
be applied to the film in order to hold it
firmly, any more than this will cause unnece.ssary
wear of sprocket teeth. Only
sufficient tension to keep the picture steady
on the screen is all that is required at any
time. It is suggested, by the manufacturer,
until you are thoroughly familiar with the
pad tension, that the adjustment nuts be in
about mid position. The company has provided
a safety feature on the adjustment
by providing stops, so that the tension adjustment
nuts cannot be tightened so far
as to lock the film in the gate. It has
always been found desirable to operate with
as little tension as possible on the pad and
still maintain a steady picture on the
screen. Save unnecessary wear on the
sprocket, shoes and pad by using a lighter
tension on the pad.
The upper and lower pad roller arms are
opened by pushing the roller knobs toward
the rear of the mechanism. The pressure
pads on the intermittent sprocket are
opened by pushing the knob downward.
The arms should always be kept correctly
adjusted as they play an important part
in the mechanism.
The upper and lower pad rollers in open
position provide for automatically setting
the loops above and below the gate. A very
special feature of the Century projector.
Also, the lower pad roller provides a means
of measuring the correct distance on the
film between the picture aperture and the
sound aperture.
SPECIAL TENSION DEVICE
You will note, on the illustration of the
film side of the mechanism, there are no
tension springs showing on the pad rollers,
each has a scientifically designed tension
device built right into the pad roller arm
providing just the proper amount of tension
for optimum performance. Each pad
roller has a positive stop. Be sure to clean
the rollers every day and see they turn
freely and do not develop flat spots. The
correct distance of pad rollers is the distance
of two thicknesses of film between
the pad roller and sprocket.
NOTE—In the field the writer has always
found it sound mechanical practice to
periodically (every two or three months)
check over the entire projector and sound
head. Mounting screws, holding screws, and
like parts should be checked for tightness.
This is particularly applicable to parts installed
in the field, such as drive parts,
including the main drive gear screws, sound
head adapter parts, pad roller brackets for
alignment, etc.
EASY TO SERVICE
It's no mystery that adequate screen lighting demands an adequate
power supply. This is especially necessary with today's wide screens,
requiring more light over a large area.
The Hertner HT 135/270 Transverter meets these needs and gives
users an ample source of constant D.C. power. The generator has a
capacity of 90 volts and is designed for continuous operation at 135
amperes with a capacity for 270 amperes during changeover period.
Complete installation includes Control Panel Type G and the Dualtype
HD 100/140 Rheostat.
For all the details of the many fine features of the HT 135 Transverter
write for Bulletin No. 30 IB.
Distributed by Notional Theatre Supply
In Conodo: General Thcotrc Supply Compony
In Los Angeles: Pembrcx Theatre Supply Corp.
THE HERTNER ELECTRIC COMPANY
12690 ELMWOOD AVE. • CLEVELAND 11, OHIO
MOTORS • MOTOR
1
GENERATORS • GENERATOR SETS
A SUBSIDIARY OF GENERAL PRECISION EQUIPMENT CORPORATION
28
The Century mechanism is very easy to
service as the mechanism consists of unit
assemblies such as: the intermittent movement
with intermittent sprocket pad; the
main drive shaft, the vertical shaft, the
shutter shaft, the film trap, the film gate,
the upper and lower sprockets and shafts,
the upper and lower pad roller arms, the
lens holder and gate control knob. All of
these assemblies can be removed and replaced
with new by almost any intelligent
projectionist, the illustrations elsewhere In
this article showing you the location of each
part. When the projector reaches the stage
where it needs a complete overhaul, it
should be sent to an authorized Century
dealer who will supply a loan mechanism
while the rebuilding job is being done by
an expert mechanic in a shop equipped with
precision tools and machinery. Spare parts
should be kept in the parts cabinet in case
of emergency.
The writer has compiled a two-page
service bulletin on how to replace inter^
mittent sprocket, cam and starwheel, cover
ing adjustments in order to secure perfect
results. As this is the "heart" of your
projector, the writer has given special
treatment to the servicing of this move
ment. We wanted to conserve space tc
cover other important components. Tht kl
bulletins are free to all subscribers anc
will be mailed promptly if a self-addressed
The MODERN THEATRE SECTIOI
lOJi

stamped erivelovf is sent with your request.
(Bulletins on the Intermittent onlyi.
How to Remove and Replace the Intermittent
Sprocket Pad Assembly— Loosen
the set screw holding the complete nssembly.
The assembly can now be pulled out.
Next, rotate the assembly when removlnp
to clear the sprocket teeth. To replace
this assembly on the movement, push the
arm iFig. 3, No. 8i into its holdinR hole
making sure that the pads are In the open
position, of course. Now. you rotate the
assembly until the detent in the pad stud
bushing is in line with the assembly holding
screw. In this position tighten the holding
screw iFMg. 3, No. 7' securely. Following
this procedure will assure proper pressure
of the pad against the intermittent
sprocket.
REMOVING APERTURE PLATE
now remove the two screws in the lower
bearing bracket (Fig. 2. No. 17'. Next Uikc
out the two screws In the Intermittent
drive gear bracket iFig. 2, No. I8i. Dl.sengage
this bracket from its holder. Please
note that the upper and lower bearing
brackets are located In position by
dowel pins. Holding the vertical shaft unit
with both hands, disengage the bearing
bracket from dowel pins and remove
the complete a.ssembly.
The vertical shaft unit can be easily disassembled
by removing the collar nut on
top of the vertical shaft by loosening the
two set screws and unscrewing the nut
from the shaft. Carefully remove the bottom
steel gear from shaft by taking out the
retaining screw. All parts on the shaft
can now be removed very quickly and
easily. He .sure, when i- :...->,... ..
.^-^^
shaft, you replace all i„.ii
proper posllloiw Steel w.. .iwuy.
placed uKBlnst the face of iJu bitll Uarlnu.'i
The lUu.stratlon of the Rear Hide of the
mechanl.sm shows how all thi- \>t\rV. -.houUI
be o.s.sembled In the projector Unii , runnot
be positioned wrong &x they mast fit
Into dowel pins.
When you have re-a.s.sembled the vcrllcul
shaft parts, be sure each part l.s placed back
correctly and then tighten the oollar nut
.set
.screws .securely.
Here Is the correct procedure on removlnB
and replacing the pad roller arm teaslon
springs and balls: Drive out the Uiper pin
from the arm stud bushing nnd take off
Continued on following pogt
How to Remove the Aperture Plate
Pull out the aperture retaining plate iPig.
1. No. 14 » which is behind the aperture
plate. This frees the aperture so that it
can be moved a little toward the rear,
allowing it to be pulled directly out of its
holder. The aperture plate is held firmly
in position by its specially designed shape.
The aperture should be taken out every
day and cleaned so there will be no dirt
around its edges, or other accumulation.
Replacing the Film Gate Pad—First, remove
the film gate unit from the mechanism
by loosening the holding screw iFig. 1,
No. 21. The pad is removed by taking out
the four holding screws. Carefully install
the new film pad with marking 'TOP"
corresponding with the "TOP" of the film
gate plate. Next, press the film gate pad
against the two film gate spring retaining
plates and gate plate. Fasten the pad in
position with its holding screws, making
sure that everything fits correctly in place
as outlined here. It is a very good idea to
3heck the complete gate assembly to make
sure that the pad is operating in its "in"
and "out" movement against the springs
oefore re-installing the film gate assembly
n the mechanism. Be sure t6 tighten the
holding screw.
Lens Showmansliip
REMOVING THE SPROCKETS
How to Remove Upper or Lower Sprockets
—A careful check should be made of the
prockets periodically and when they show
iny under-cutting, replace with new. To
emove. simply open the pad roller arm.
Take out screw 'Fig. 1, No. 13* at center
f sprocket and pull sprocket off shaft.
'o install new sprocket, hold the drive gear
irmly against its bearing and then
ilace the sprocket on the shaft tightly
gainst its bearing. By following this
Tocedure you will eliminate any end
'lay. Always fasten screw securely so
procket will not slip on shaft. Use a stiffrlstle
tooth brush, moisten with solvent,
nd clean sprocket teeth every day before
tarting show.
Removing the Vertical Shaft Assembly
"om the Mechanism—First, remove the
lutter shaft assembly and intermittent
lovement. Take out the two screws in the
pper bearing bracket (Fig 2, No. 16 1 . You
From Kollmorgcn . .
the newest, fostesi
projection lenjci you con b
To give you ttic brigtitest.
cleorest, stiorpcst, moit
uniform picture you hove ever
seen on your screen.
For better Boxoffice,
for better Showmanship, for belter oil
oround filming, try these new 1/1.7
Super Snopliles lodoy.
For more information
osk your Theatre Supply
Deoler or write lor Bulletin 222.
d3!k
Plant; Northompto
OltATlOW
New York Offico /30 CHURCH ST ,
NEW TO RK 7, N Y.
JXOFTICE October 1. 1955 29

. They
PROJECTOR MAINTENANCE
30
Your popcorn
taste terrific . . .
Your seats
be softest . . .
may
may
BUT
EVERY PERFORMANCE
STILL
MUST BE PERFECT!
Perfect performances demand equipment that's kept in the pink of condition.
An expert RCA Theatre Service Engineer is the man best qualified to do this.
He's the only man who commends all the vast technical resources of RCA.
RCA SERVICE COMPANY, INC.
A Radio Corporalion of America Subsidiary
Camden, N.J.
sure are if they're worn— and
your patrons won't approve! To stop that very annoying film jump
caused by worn parts, hove your projectors over- ^SUPE/?^
hauled using the finest parts throughout— LaVezzi, of ''^^^jf^^y
course! Your Theatre Equipment Dealer has them. mr. «< pu. on.
LaVezzi Machine Works
4635 WEST LAKE ST. CHICAGO 44, ILL.
Continued from preceding page
bushing. Pull the stud and knob straight
out of the arm and remove the balls and
springs. Install new springs and balls in
the arm. Insert the stud and knob in position
in the arm and replace bushing on stud.
Press stud and knob firmly against arm and
align bushing with its tapered hole inserting
the taper pin securely. If these instructions
are followed carefully, you should
have no trouble in replacing parts and getting
the arm aligned correctly.
METHOD OF REMOVING FILM TRAP
The removing and installing of the film
trap in the standard mechanism is simple
procedure but should be accomplished as
per the following instructions: Remove
the trap by taking off the light shield
assembly first, loosening the two retaining
screws just above and in back of the film
trap. You next open the gate. Now remove
the intermittent movement; take out the
three screws holding the film trap (one of
these will be exposed when the light shield
is removed from the mechanism* . The film
trap can now be removed by pulling it
straight out. Take out the four screws
holding the film trap guides. This will
allow the film trap guides and shoes to be
either replaced or reversed. Note, the film
trap shoes and guides may be reversed
from right to left providing twice normal
service from these parts.
It is of the utmost importance that the
film guides should be positioned correctly
on the film trap by using Century, number
Cl-E-30, film guide gauge. The guide on
the sound track side of the film must be in
line with the fixed side of the upper lateral
guide roller. The inside upper lateral guide
roller must have sufficient clearance so as
not to touch the edge of the film. By using
the gauge you will be able to correctly set
these parts for perfect operation.
HOW TO INSTALL FILM TRAP
Installing the Film Trap (standard) —
You will please note, before you re-Install
the trap, there are two guiding pins which
keep the film trap accurately in line and
at right angles to the optical center line.
These pins hold the trap in vertical alignment
when it is moved backward and forward
for adjusting the film trap shoes to its
proper relation to the intermittent sprocket.
Install film trap a.ssembly in mechanism by
engaging the locating slot in the assembly
with dowel pins on the mechanism frame
holding the film trap lightly in place with
the three mounting screws. You are now
ready to replace the intermittent movement
in the mechanism. Make two thicknesses of
film around the intermittent sprocket.
Place a straight edge (Century tool number
51) against the face of the shoes and let
it extend down to the intermittent sprocket.
Holding the straight edge, move the film
trap forward or backward until the straight
edge comes into contact with the film
around the sprocket. You now have the
a.ssembly correctly aligned: firmly tighten
The MODERN THEATRE SECTION

Octotter
Uie three film trap muutiting screws, and
next replaee the light shield. The Job has
been completed.
It IS of paramount importance the fire
shutter assembly should be set correctly in
order for it to function smoothly. To set
the height of the fire shutter, loosen set
screw i
iKiK. 2. No. 12 at the top of the governor
on the vertical shaft. This will allow
the governor to be raised or lowered and
also will raise or lower the fire shutter.
When the proper shutter height has been
obtained, by making the above adjustment,
the set screw should be firmly tightened
and no further adjustment will be needed
for a long time. The height of the shutter
should be adjusted so that it does not come
into the light beam with the projector
running and yet not high enough to touch
the top of the heat shield, of course.
MECHANISM THOROUGHLY
TESTED
Very thoroughly, each Century projector
mechanism has been factory-tested and
adjusted for perfect operation. The CC
model, double shutter, has been projectiontested
and timed before leaving the factory.
II It is desired to check timing or to reset
the shutters again idue to being out of time
from parts replacement! , the writer of this
department will be happy to send you complete
instructions on correct procedure in
tuning double shu^ers. Space will not
permit us, at this writing, to present complete
instructions.
The maintenance of the double shutter
unit is simply placing a drop or two of oil in
oil cup
I
Fig. 1, No. 1 1 once a day. No additional
lubrication will be necessary all day.
NOTE— Kerosene or solvent should not
be used for cleaning Century mechanism
ball bearings. Century projector oil may be
used for cleaning purposes but do riot soak
ball bearings in oil. Any of the other parts
may be cleaned with kerosene, but keep
the fluid off the ball bearings.
MINIMUM CARE
REQUIRED
COMMENTS—The Century projector
very rugged in construction and requires
only a minimiun of care and adjustment,
and it will operate, with good care, many
years without any parts replacement indicated.
We have found, in the field, the
Century mechanism giving flawless screen
performance. The projector is of unit construction,
and thus it is possible to replace
any unit quickly and easily without any
special tools. By following the instructions
in this article, it is impossible to reassemble
the mechanism incorrectly
<
the two
illustrations clearly show all the parts and
units 1. In case of any rare problem, or
any adjustment not covered in this article.
the writer will be glad to assist you.
The Century company has a very interesting
development which has been adopted
in the intermittents used with the horizontal
VistaVision double-frame, pull down
mechanisms. This movement operates in
a vertical position. Ordinary oil with vent
holes, etc., would leak and entirely run out.
To overcome this problem. Century selected
a new lubricant which Is not a
mineral and one which has no change
is
Out in the field we hove run into ieyeial complainti
from exhibitors that they could not iccure a steady
picture nor a sharp focus when using CinemaScope
lens on either a regular or Super Simplex or f-7.
Due to the length and weight of this lens, ordinary
lens mounts will not do os they will not hold (he
lens rigid and there is a vibration, causing poor
locus, and in some coses, slight picture jump We
liiMK upt-rutinK records with no lo.vi of lutiricant
and long life tor the cum ^iiid i.u
According to L. W. Diivee, engliiiMi Ci iilui •.
.
Projector Co.. some thought l.s Ih'Uik given
to adopting thl.s new lubricant and b)tH.iii;^[i
CALI CARBON COUPLERS
Let You Burn All the Carbon
"They're Expendable"
The most popular carbon sovor. Used by more They cost less than just the repairs on
ttieotres than ALL other makes COMBINED.
high-priced automatic savers and ore
Per Hundred, postpoid: Not Pocked in Mixed more efficient.
Sizes.
One trial connncei
6mm
Sl.OO
7mm *2.2»
utr you net ufd'.
Smm or S/16-inch $2.S0
9mm »300
CALI Products Compony
N* wsrrylni tkeut Inhry t* tilgk iriccd eukon
lanrL lurn »iirn 'a « us. »». yw rw (tin •"" proAt
3719 Marjoric Wor SocioMciiie 20, Colli.
nw"^
The WORLD'S LARGEST Producer of
At all progress'rrt supply houses.
if not 100
Satisfied
Carbon Savers
5£f
BOXOFTICE
;
1. 1955

. . Questions
. . ESTIMATES
there are plastic materials which can be
used. Can you tell us what they are, hoto
to use them and where to get them?
and Answer^
This regulor Modern Theatre feature is conducted by Dove E. Smallcy, contributor to many
important magazines on maintenance and editor of Better Maintenance Magazine. Questions from
Qxhibitors are welcomed. Address them to Theatre Mointenance, The Modern Theatre, 825 Van
Brunt Blvd., Kansas City 24, Mo. Enclose stamped, self-addressed envelope for personal reply.
/p DRIPLESS PAINT
We expect to repaint the ceiling of our
auditoriu7n this fall ivhich means we must
cover the seats with canvas. Since we
want to do the work ourselves and do not
have the canvas we are in a quandary what
to do. We can7iot borrow such canvas from
professional painters and nobody else would
want their canvas splattered up with paint.
Maybe you can suggest some solution for
our problem.
n Have you heard of the new dripless
paint? It is in the form of a jelly and
will not drip nor will it spill if you turn
Installs in 20
Minutes Right in
Your Own Booth
Ends Tube
Replacement
Forever
Provides Ample
Power for Next
Carbon Trim
Eliminates
Screen Flicker
17% PLUS
Extra Power
Savings
Sold on a
Guaranteed
Pre-determi ed
Cost Basi
the can upside down. However, the pressure
of an ordinary paint brush promptly
picks up the paint and the pressure against
a surface spreads it out like ordinary paint.
If you are interested, write us for a source
of supply, or your local dealer may carry it.
9
PLASTIC CEMENT OVER
. WOOD FLOOR
We are going to iiistall new seats i7i
our auditorium this summer. We have a
good, solid wood floor but would like to
cover it with some kind of durable cementlike
concrete. We know we can't lay concrete
over the wood floor but understand
with KNI-TRON SELENIUM Conversion Units
You Can Convert Your Tube Type Rectifiers to
SELENIUM in 20 Minutes ,^.^*fi^^^^^
and do it for HALF the
COST of New Equipment
It is a proven fact that Selenium
is a more efTicient rectifying agent
than lubes. The use of^ Selenium
increases botli tlie output current
and voltage -power savings are
17% PLUS, and tube replacement
ends forever.
Because the component parts in
your tube type rectifiers are essentially
the same as those required
for Selenium it is possible to convert
almost any type lube rectilier
to Selenium.
KNI-TRON — A Packaged Unit
consists of Selenium Stack, Fan,
Fan Motor, and Stack Housing,
with all necessary wiring for easy
installation. „, ... . . ,
THI KNIISLIY iLICTRIC CO. TOLEDO 3, OHIO, U.S.A.
WINDSOR, ONTARIO, CANADA
Manufocturtrt of TUBE TYPE and SELENIUM RECTIFIERS
HtYtR-$HULTZ
f^ Oxychloride cement would be best for
your purpose. It can be laid over wood,
forming a very hard surface, resembling
smooth concrete, and a color may be incorporated
in the mix. First a wire netting
like hardware cloth is nailed over the wood
floor. The the oxychloride cement is
trowelled over the netting to a thickness
of about one inch. It may be advisable to
nail strips for attaching the seats before
the cement mix is laid. Dow Chemical Co.,
Midland, Mich., is a large producer of oxychloride
cement and will supply you with
specific instructions for installing it.
Q WAXING LINOLEUM WALLS
We recently installed decorative linoleum
walls on each side of our lobby.
Would it be a good idea to wax these walls
to further embellish them and help to
keep them clean?
n A large manufacturer of resiUent wall
coverings, of which linoleum is one,
answers the question as follows: "Waxing
the sm-face of wall coverings is not advisable
because the high gloss calls attention
to any unevenness in the wall to which the
wall covering has been pasted."
/p FIREPROOFING A DOOR
One of the emergency exit doors of our
balcony opens on a narrow alley. The
present door is made of heavy wood but
we have been told it should be fireproof
in case there should be a fire across the
alley. Is there any way to make the present
door fireproof or must we buy an iron door?
f^ Although your problem is one to be
passed on by your state fire iiispector,
we do know that a heavy wooden door can
be made fireproof sufficiently to pass in
commercial buildings as follows: Pli-st.
cover the door on both sides and all edges
with sheet asbestos. The kind of asbestos
used for covering furnace conduits will
serve. Then cover the asbestos with heavy
galvanized sheet iron. The wooden sills
must be similarly protected with protected
cleats around the door to prevent
flames from penetrating cracks around the
door. This is not a difficult project and
not very expensive. Wood, thus protected,
is a better insulator against heat than iron.
?T0 RESTORE COLOR TO
. CONCRETE FLOOR
My drive-in floor is made of concrete
ivith red coloring mixed in. The red color
is getting dull and I do knoiv that you can
SEE
d br HEYER.SHUITZ INC Ccda> C'<
AKAI
EARS!
YOUR THEATRE SUPPLY DEALER
OR WRITE FOR FULL PARTICULARS
BOOTH 68, 1955 TESMA TRADE SHOW, HOTEL MORRISON, CHICAGO, NOV. 6 to 9
PROFESSIONAL SEAT RENOVATION
Factory-troincd crew will re-do your theatre choirs
ke new
SAMPLES . ANYWHERE.
201S4 GRAND RIVER
DETROIT,
MICHIGAN
KENWOOD 3-8740
32 The MODERN THEATRE SECTION]

I
huij a tech. wax with colorinii added hut
don't know where. One of mv sons, returned
from the service, savs he used that
type of ivax on the floors in one of the
camps he was in but didttt notice who
made it. I have an indoor auto drive-in
and know my floor would look nicer. One
part I painted and, of course, paints soon
wear off. Can you

How Much
Are
Your
Reflectors
Costing
lltfht which can reach
your aereen muat be retleeted
VJTEO
to It by your lamphouae mlrroi
All refleetora gradually deteriorate to a
tate where replacement coat becomea InalKnlflcant.
A drop of only lOX In the reflective efficiency
reaulta In a correapondlntf decreaae In acreen hrilllaney.
and aecordlntfly repreaenta a loaa amonntlntf to IO%
of the coat of your current and earbona.
Genuine National Preciaion Refleetora
ivailable for replacement
NATIONAL
In all typea and makea i
A SUBSIDIARY OF GENERAL PRECISION EQUIPMENT CORPORATION
34 The MODERN THEATRE SECTION

-y- I
I
For MORE INFORMATION on any Product Advertised in this issue or
mentioned in the New Equipment and news pages or for copies
of Monutocturers' Literature hsted herein— Use Postcards Below. <
READERS' BUREAU
NEW EQUIPMENT
and DEVELOPMENTS
Briefed from the full description storting on page 41
COMPACT SINKS AND DRAINS P-1374
Tlir«' St) Its of sbik md d.tin SfCtlons. fMturlui one-iilfce
dlc-stamptd Iop$ tnd extra Iirse dctp draun slnka aisd« of
top quality statnlns stwl, are announced by Evertrost Sale),
loc. AtaUdbte In tuo standard models— four tctl and 3 feel
9^ Inches—ai well as a one-foot style, ttie sections can be
adapted to a specific Installation problem. Simplified plumbing,
crlll-nort oterflov and (tniertlp leter-type dialo are (eaturn
u( all Uiree Bodels.
CARBON SAVING DEVICE P-1375
I'arbon stubs may be run to tbe last Inch of usefulness In
a device lor rotitlns bead and collet type carbon clamping,
according to Economizer Entei prises, distributors of tbe
dnice, known as Ejector EcunomUer. Carbon stub and
ccunomlier unit arc joined by matcblne vedge-sliaped slots,
beld In alignment by spring-loaded retractable sleeve. The
economUer Is said to eliminate guessuork as to wbetber
a tLlten carbon stub Is long enough for a certain reel.
COLORS FOR LIGHTING EFFECTS P-1376
Ictrlguing Hating effects for stdge sets, lobby displays,
m>i>tery shous and other theatre situations can be achieved
with ultra-tlolet blackllght and luminescent colors made by
Siroblite Co. Colors are harmless, the compaiiy claims, and
Till not affect the eyes, skin or clothing. The colors may
be applied vlth brush or alispray.
SAFE IN-CAR HEATING P-1377
Ihe Sandler Mfg. Co. claims more Uun a half dozen ne»
features for Us "Little inferno" In-car heater, oov available
(or drl.e-ln theatres. Although delivering more BIU by
lolumne than a standard aulomobUe heater, the "Little
Infcmo" mjy be handled ublie In operation without danger
of a flr>t-degree bum or upholstery burn even when placed
directly In front of the rear seat. It Is covered b; a
thiee-year
guarantee.
COLD DRINKS DISPENSER P-U7«
BaslLinlllisiini I'u 'i Coldpolnt drink dlsptnter uin
lime, labor. »nip and Ice, »hlle the operator dlapeniei luur
cold drlnki. pus plain and earbouied ««ler. from lour new
patented .Minimal draft armt. Each of four prenurlitd irnip
tanks hold] three gallon] of syrup: thus 1,440 ili-sunct
drinks can be served from one filling of Iba tank*. Tha ttaod
occupies floor space of 30i23 Inchei.
PLASTIC SPRAY FOR SCREENS P-1379
An Increase of IS to 23 per cent In light la prsilded
by Uie ne» Stereo-Vlslon plastic coaling for drlir-ln acreena,
the Slocum Tlicatre Screen Co. claims. Sprayed on with
2G0 pounds of pressure, the coating glm eicrllent pereeptloo
of color and depth and has added value In Ita long-icarlng
quality.
PROJECTIONISTS TELESCOPE
P-USO
Help fur projectionists In Unhig up their machines, picture*
and scciiM is provided by a Ion -cost, panoramic telesrapt
announced by Karber Products Co. Tbe same telescope used
by the U. 8. arllilery to line up lu Urgets, tbe four-power
instrument has lo^ierlng and elevating sighting unit, with a
cross-hair in Its optics to pinpoint focus. Uver-all dlmenslom
arc 8x3^ hiches.
FIRE-CONTROL CHEMICAL
P-Ugi
CM-7 (azeotropic chlormcntanca) Is the new chemical used
in the automatic fire-control systems manufactured by Red
Comet. Inc. It Is said to not only fight combustion but to
inhlb.t the formation of toxic carbon monoxide or phosgene
gases and to provide a three-stage fight against fire. Tbe
system Is available lo wall-type and manual extinguishers.
LITERATURE
Briefed from the description on page 43
DIVING BOARD WITH SAFETY FACTOR L-1738
The American I'lajground Co., In a brochure describing
aluminum diking boards suitable for a drive-in theatre pool.
Includes durability, economy, beauty, scientific design, light
tcelght and official appioval by diving association] aa reasons
rnd
Imnllng In Ibia In'* board Tbe la lacb bajid lui a
kid Irrad Aircraft daalgn illaloaln lalitli^ at Iba
a iltal safely facto*.
HEATERS FOR YEARAftOUNO OPCRATION L17)9
Anln Induitrlra. Ine . bai a brixtwre lir>^^r^ .1!. :, I.
car beatrri as Brans to pfofllabl* irar r>"
alien nir-pound Antn Model TVO Inrar
with 11 -foot rubber cord, aay bt uwd Ui
car. and are plugged Into Ibt speaker poil r.;^ i !
t«o aldvait drlte-ln Ban. wtio eooverttd to ytir-ax

READERS' BUREAU
For literature on products advertised or mentioned in this issue, see other
side of this sheet and read how to use the postcard coupons below.
PRODUCTS ADVERTISED IN THIS ISSUE
ADMISSION SIGNS
Bowman
HEATERS,
Sandler
IN-CAR
Mfj. Co Edgar S. 33-C
43.D
ICE CREAM FREEZERS
Sweden Freezer Co 21-C
PROJECTOR ARC UMPS
National Excelite 34-A
Strong Electric Co 27-A
PROJECTOR CARBONS
National Carbon Co 5-A
ATTRACTION BOARDS AND LETTERS
Adier Silhoucttt Letter Co
Waoner Slon Service, Inc.
CANDY
Henry HeUe, Inc 13-A
Hollywood Brands, Inc 19-
Mars, Inc 11-A
CARBON SAVERS
Call Products Co 31-A
Economizer Enterprises 40-B
Phillips Electro Extensions 43-E
CONCESSION EQUIPMENT, DRIVE-IN
Concession Supply Co 21-E
Walky Seriice Co 21-D
CONCESSION FOODS
Castleberry's Fooil Co 18-A
CUPS. VENDING
Lily-Tulip Cup Corp 10-A
DRINK VENDING MACHINES
Coca-Cola Co
Manley, Inc
FOUNTAINETTES
Carbonic Dispensers IS-A
Superior Refrigerator Mfg 21-8
HAND DRYERS, ELECTRIC
Electric-Aire Eng. Corp 33-B
INTERCOM TELEPHONES
Connecticut Telephone & Electric Corp.. .33-A
INTERIOR LIGHT SHIELDS
Wenzel Projector Co 31-B
POPCORN BOXES AND SACKS
Concession Supply Co 21-E
POPCORN MACHINES
Concession Supply Co 21-E
Crctors Corp 17-8
Manley, inc 21.A
POPCORN SCOOPS
Speed Scoop 15-B
POPCORN SEASONING
The Savorol Co 19-B, 43-F
POPCORN SEASONING OIL
Concession Supply Co 21-E
C. F. Simonin's Sons 17-A
POPCORN AND SUPPLIES
Manley, Inc 21-A
PROJECTION LENSES
Bausch & Lomb Optical Co 26-A
Kollmorgen Optical Co 29-A
Projection Optics Co., Inc 42-C
Raytone Screen Corp 39.
S.O.S Cinema Supply Co 43-A
PROJECTION AND SOUND
Ballantync Co 4-A
International Projector Corp 6-A
National Theatre Supply 43-C
RCA Engineering Products Co 23-A
RECTIFIERS-SELENIUM CONVERSION UNITS
Kneisley Electric Co 32-A
SCALES, PENNY WEIGHING, FORTUNE
Watling Mfg. Co 42-C
SCREENS FOR INDOOR THEATRES
Raytone Screen Corp 39-A
S.O.S. Cinema Supply Co 43-A
Williams Screen Co 42-B
SEAT MAINTENANCE AND REPAIR
Oolesby Equipment 32-C
Theatre Seat Service Co 42-A
SEATING, CONVENTIONAL THEATRES
American Seating Co 33-D
Heywood-Wakefield Co 3-A
Ideal Seating Co 43-B
International Seating 44-A
SIGNS, DIRECTIONAL, ETC.
Edgar Bowman S. 33-C
SPEAKER, IN-CAR AND DRIVE-INS
Ballantyne Co 4-A
Drive-ln Theatre M(g 40-A
EPRAD 39-B
RCA Engineering Products Co 23-A
Sandler Mlg. Co 40-C
THEATRE EQUIPMENT AND SUPPLIES
RCA Service Co., Inc 30-A
S.O.S. Cinema Supply Co 43-A
Write here the key number
of the item that interests youICZ]

i
r
; new
'
ll,i1IIIJIIl.ll
TIES THEATRE PROMOTION TO CIVIC ACTIVITIES
''Whar Builds Our Town, Builds and Increases My Boxoffice Potential,"
Says Texas Exhibitor Who Finds New Ways to Win Favor of Patrons
1 iic KoU lOuiM-. I.,i0ij . ; out
completely urouiid the lli- .irl-
ItiK ut tlir attraction l> oIdk
couiiter-clockwi.sv, with itu- iiiiiili Ktcvn on
llu- oppcsllc .side of the cntruncv. The (tret
clttlit holes have u pur uf three, but Ihr
J05-yurd No. 9 hole l.s pur four.
•Prom the .standpoint of volume of play."
McCluln points out. "the course l.s not important.
We do not charge u greeas fee. Wc
welcome nnyone during the day who wishes
to u.se the course. We charge 50 cents for 30
ills on the driving range. Our Idea In the
If course Is an attraction for the .school
hildren whose couches give them le.s.son»
during the winter season and a place (or
the better golfers to keep In practice
GOLF COURSE AN ADDED ATTRACTION
Displayed in the breezeway at Glen McClain's Tv.in Ranch Drivcln, Cleveland, Tex , are 60 picturci
linking community pride and interest with the 300car theatre The pictures show CofC officers and
Booster Club members at their work, in their homes and with their families at social activities This is
only one of the public relations ideas used by McClain to build interest in his theatre.
riiere is an atmosphere about a golf
•'ur.se that is the same as a swimming pool
.n a tourist hotel. Few actually go swimming
but the sight of It being there gives
folks a feeling of space, of beauty, of cool
air and refreshment. We have to keep our
place neat and pretty anyway. The golf
course is there, we keep it mowed and It l«
attractive even to those who never Intend
to play golf."
The Twin Ranch was laid out for
eventual completion with two screens, each
serving around 300 cars, with a common
projection booth in the center of the area.
"In my estimation." .said McCIatn. "this
By PHIL HANNUM
ROJECTS THAT PROMOTE both hiS
community and his theatres are round-theclock
concerns of Glen H. McClain, who
doubles as manager of the Chamber of
Commerce. Cleveland, Tex., and owner-
Bperator of the town's conventional Texas
Theatre and the $100,000 Twin Ranch
'^rive-In.
-Speaking as a theatreowner, and explainthe
key role he assumed with the local
:C in July 1954, McClain said: "My com-
•:tion in other fields grows and swells
.idily each year. I have to help push
industry, new people, new places of
ju:>mess. new homes, new jobs, bigger pay-
'•olls in order to go forward instead of
'lackward. What builds our town, builds
ind increases my boxoffice potential."
Displayed in three 40x80-inch porcelain
imes in the breezeway at McClain's
ve-in are 60 pictures which illustrate the
iiiimate tie-ins he has built up between
jils theatres and community life and leadrshlp.
These pictures show officers of the
-amber of Commerce and members of the
al Booster Club at their desks, operatic
their businesses or enjoying home life
and social activities. The display at the
Twin Ranch gives every community leader
and his family reason for personal pride in
the theatre, as well as additional reason to
take his guests to the drlve-in.
Showing last summer of "Our Homi-
Town" as a regular intermission fealun
for Cleveland newcomers and out-of-town
guests was another popular public relation,
promotion at the Twin Ranch. Made b-.
Shad E. Graham of Houston, and narrated
by Vince Connolly, this film pictured Clcvr
lands service clubs, civic groups, busint>
buildings and homes, as well as activitnof
hundreds of persons in the nightly audiences.
The May grand opening of the T\\
Ranch Drive-In was itself tremendously
important from the community'.s anglr.
since the operation McClain and his associates
had planned made Cleveland overnight
the entertainment center of five cost
Texas counties. On a 30-acre tract two
miles from town, the new drive-in offered
east Texans their largest outdoor screen,
a Ranch Hou.se concessions with outdoor
tables, a klddyland and a nine-hole golf
course on which they could play without
charge while waiting for the evenings program.
Continued on following page
InUalled at cojl ol iJOOOC the Twin Kard. 1; ...
In attraction board i% used (o odrtrtut litt goll on
tin 9hole count lurroundmg tht thtotm No
grt^nt /••« art chargtd to thou w/»o want to «M
tht count although a chargt ol SO ctnts for 30
balli il madt on tht drning rangt
OXOFTICE October 1. 1955 37

TIES PROMOTION TO ACTIVITIES
Continued from preceding page
is the only type of twin drive-in theatre.'
Basically, the 'twin' idea Is not for the
purpose of greater capacity. It is almost
entirely for the purpose of creating a
superior type of operation. A 'twin' of this
type will do 20 per cent more business because
of your ability to reach an audience
that rebels against double features, where
they have to sit through one picture they
have already seen in order to see the one
they haven't viewed.
"The twin operation enables patrons to
see the attraction they are interested in
without waiting. If they come in the middle
of the picture, they move their car to the
opposite .screen at the end of the picture
and pick it up from the beginning.
ADVANTAGE OF
COMMON BOOTH
McClain pointed out another advantage
of having a common projection booth centered
between two screens. "With the booth
and concessions thus located." he said, "we
are free to use an abundance of attractive
lighting which gives the place a warm
atmosphere."
Only one screen was ready for last summer,
serving 300 cars. Mounted on a tower
of pine poles set in concrete and braced
with welded drill stem steel, the 41x82-foot
screen was constructed of center match,
covered with felt and faced with Transite.
The Ranch House, housing both projection
booth and concessions area, is a 20x50-
foot structure at the center of the ninth
row of ramps. Pine paneling, plywood and
Formica are combined in counters served by
three employes. Three Selmix ice-cooled
heads. Star electric stove. Hot Point deep
fry, Manley popcorn machine, F^-igidaire
deep freeze and refrigerators comprise
McClain's concessions equipment.
Simplex equipment Is employed throughout
the projection, sound and speaker
system.
McClain repeated the split log construc-
Housing projection booth and concessions unit of tfte Twin Rancfi Drive-ln, ttie "Rancfi House," of splitlog
construction will stand midway between two screens when the theatre is completed. Both screens
will be served from the common projection booth in this twin operation.
tion of the Ranch House in the theatre's
boxoffice. Attached to exterior walls of
this building are two porcelain 40x60-inch
frames for coming attractions. There is a
panel of six 40x60's at the entrance, always
giving a week's program in advance and
lighted throughout hours of darkness.
The boxoffice is centered between four
pairs of gates opening for entrances and
exits in the 10,000 feet of Anchor fencing
surrounding the theatre tract. Five feet
high, the fence is double-barbed on eightfoot
posts set 24 inches in the ground.
The kiddy playground is just inside the
fence at the entrance, a well-lighted area
safe from traffic yet so remote from the
theatre area proper that playground noises
do not interfere with enjoyment of the
show.
The Twin Ranch's attraction board once
fronted the Telenews Theatre in Dallas.
McClain had the board moved to Houston
where the Texas Neon Sign Co. converted
it for its present position and made the
installation at Twin Ranch. McClain invested
$10,000 in tlie board, its supporting
Structure and landscaping about it. "Had
the whole thing been new, though," he
says, "it would have run $20,000." Adler
letters are used on the board.
Shrubs in the attraction board flower
boxes, along with the theatre's rose garden
and Bermuda grass turf on the golf
course contribute much beauty to the drivein's
setting. So do the groves of trees Mc-
Clain left standing around tlie theatre's
perimeter.
A SHOWMAN SINCE THE 20's
McClain, whose first theatre job was as
a drummer cueing silent pictures at the
Sanders, Indianapolis, in the early 20's, has
been managing Texas theatres with only
minor digressions since 1931. That year
he broke in at Bay City, working for the
circuit operated by his uncle, Johnny Long.
When he told friends of plans to build
the Twin Ranch, they cautioned him to
invest no more than $35,000 in a drive-in.
McClain's spirit of showmanship, nourished
through three decades of devotion
to the theatre, would not compromise.
When the Twin Ranch opened, the Texas
showman had $100,000 invested in it and
estimated that $40,000 more would be
needed to complete his plans.
"But I know that you can't stay in
.show business unless you have a place
people enjoy going to," said McClain. "Good
pictures alone will not do the business
"
They have to be shown in good theatres
Glen McClain, thea
trc owner manager
who doubles as manager
of Cleveland,
Tex., Chamber of
Commerce, stands
beside the ranchstyle
boxoffice of his
$100,000 Twin Driveln,
entertainment
center of five Texas
counties. The boxoffice
is
centered between
two entrance
and two exit lanes.
To Make Awards for Photos
I-ightocn m(>dals will be awarded by the
L'Olh Hocliesler International Salon ol
Fliotography, Inc., with Feb. 5. 1956, th(
closing date for entry of photographs ii
five contest sections. Subjects for tin
various sections will be pictorial print'^
monochrome and color: nature print.'
monochrome and color; pictorial colo
'lide.s 2x2 inches; nature color slides, 2x
inches, and stereo color slides, l''8x4 inche:'
mounted for projection. Data and entr
forms may be obtained from Jack Stolf
282 Bellehurst Drive, Rochester 17. N. '
38
The MODERN THEATRE SECTIO

I Now
;
. all-cartoon
co\ilv
16mm Kiddy Shows Attract Early Crowds
pliui for children with marked Hucce.^s iir Avonue • Chlcogo U, Illlnolf
iXOFFICE :; October 1. 1955 39

Paints Drive-In Widescreen
In Just About Eight Hours
Using a maneuverable, automatic scaffold
and lift, one man recently painted the
120x50-foot widescreen at the 63rd Street
Drive-In Theatre, Kansas City, Mo., in
approximately eight hours. Called the
Strato-Tower, the machine can operate
from ground level to 100 feet, and in the
job at the 63rd Street Drive-In the painter
operated from the basket "crow's nest."
The liquid plastic paint which was
applied is known as Dura-Brite and contains
an inert granular material which
gives a specular surface highly desir-
DIT-MCO'S
New All-Metal
SPEAKER
for Concession Buildings
High in the "crow's
nest" the man atop the
automatic scaffold and
lift is nearing completion
of the job of painting
the large screen at
the 63rd Street Drive-In
Theatre, Kansas City. He
accomplished the work
in approximately eight
hours, as compared to
usual methods which
would haye required
about two weeks.
able for projection. The paint and the
tower are manufactured by Surface Coating
Engineers, Inc., which also furnished
the engineer-painter, and the material and
installation were handled by National Theatre
Supply.
The 63rd Street Di-ive-In Theatre is
managed by E. S. Sutter and Alex Shniderman,
officers of the S&S Operating Co.
E&S Theatre Enterprises, Inc.. is owner
of the drive-in and also of an ice skating
rink operated in conjunction with it.
\\ Reward your patrons
with the pleasure
of smooth sound
Unparailed
Acoustic
Quality
Also adaptable for rest rooms, booth
and manager's office. Easily mounted.
Dit-Mco's
Concession Light
Patent Pending
CHECK
«
I
Mr.
Exhibitor . . .
GET HOT
"Little
|iilpmi'nt"
505 W. 9th Street. HArrison 8007-8484, Kansas City, Mo.
40

.
:;ary
Em^lEv'vi^TTS^SrT
Sink and Drain Sections
P 1374
than u .standard automobile heater, yet c«n
Are Newly Designed
bo handled while In oijcration wllhf»ut
FOR MORE
danger of a first degrcir or upholstery burn
even when placed directly In front of the
INFORMATION
rear scat. Becau.se a .special alloy aluminum
Is u.sed m the healer construction,
the claim Is made that It will not rust and
USE Readers'
Is .so sturdy as to be practically Indestructible.
A heavy duty on-off switch, connected
Bureau Coupons, Page 35 with a neon glow-lamp, telLs the patron
when the heater Is turned on. This facilitates
Its handling and Is an additional
safety factor. The heater has no motor
the brush contact grooves, as shown In the and no fan, eliminating necessity for replacement
of worn-out parts. The "Little
above drawing. F^g. 1 is a negative carbon
One-piece die-stamped tops and extra
clamp: at the right the unit in use, showing
carbon stub being fed into carbon con-
large deep drawn sinks made of top quality
Inferno" Is covered by a three-year guarantee,
according to the manufacturer.
-I'Stainless steel are features of a newly designed
line of sink and drain sections antacts
by means of forward thrust of the
economizer shaft engaging carbon inside
nounced by Everfrost Sales, Inc. Another
of sleeve. F^g. 2 shows carbon and economizer
(D» engaged and held in alignment With Animoted Display
Compact Beverage Dispenser P-1378
outstanding feature is that the sinks are
welded to the tops, eliminating conventional
unsanitary rims, seams and crevices.
by sleeve (C) and spring (E) which makes
the sleeve retractable. Pig. 3 is end view
Available in two standard models—four
of carbon contact in Fig. 4, while Pig. 5
feet and 2 feet 9' 2 inches—as well as a onefoot
style which can be ordered in various
is optional method of attaching carbon to
unit by means of a screw. The kit supplied
lengths to meet specific installation problems,
the sinks are equipped with a grill-
by the company contains two Economizers
S
and one adjustable case-hardened carbon
work overflow, fingertip lever-type drain
jig and a carbon saw.
_ ind simplified plumbing. The four-foot
'1el also includes a Dispos-Well for the
disposal of liquid or semi-liquid Unusual Effects Achieved P-1376
luduct leftovers, or if preferred, can be With Ulfra-Violet Lamp
ised as an extra running- water dipper well.
Intriuuing theatre lighting effects can
be planned with the ultra-violet blacklight
device to Save Carbons
P-1375
lamp and luminescent colors made by the
^ow Being Distributed
Stroblite Co., according to company spokesmen.
With all other lights out and the
-B^-^onw^ U.V. lamp alone turned on, only whatever
has been painted with Stroblite luminescent
colors will glow brilliantly in the dark.
;o
Such color transformations and lighting
effects may be attained in stage sets, lobby
r.'','"^fT^''frtr'-
displays, mystery shows and many other Designed to save time, labor, syrup and
theatre situations. Colors are harmless, Ice, as well as plarmed for the compact
according to the company, and will not space of a theatre's concession stand,
affect the eyes, skin or clothing. Stroblite Bastian-Blesslng Co.'s new Coldpolnt drink
colors may be applied with a brush or airspray.
=f
four cold drinks, plus plain and carbon-
dispenser enables an operator to dispense
ated water. The stand occupies a floor
A carbon-saving device for rotating head
space of 36x35 Inches. It has four new
nd
Special Safety Feature P-1377
collet t>TDe carbon clamping is being
patented Minimax draft arms In which the
istributed under the trade name of Ejecor
Economizer by Economizer Enterprises, A "Little Inferno" in-car heater, for water arc mixed automatically at the nozzle
In New In-Car Heater
syrup concentrate, plain or carbonated
"his firm says the derice permits running which its maker, the Sandler Mfg. Co.. to assure uniform drlnk.s. Each of the four
tubs to the last inch of usefulness. By claims more than half a dozen revolutionary
features, is now available to drlve-ln of syrup. FYom one filling of the tanks,
pressurized syrup tanks holds three gallons
roviding five minutes' leeway in burning
me. the economizer eliminates guesswork theatres. The manufacturer says the 1,440 six-ounce drinks can be served.
s to whether a given stub is long enough heater will deliver more BTU by volume Mounted on top of the stand Is an Illuminated,
revolving Roto-Slgn— using color,
jjr a certain reel. The carbon stub and
jconomizer unit are joined together by
light and motion to feature three of the
latching wedge-shaped slots, held In
Cloims made for products detcribcd edirorially beverages dispensed. The unit Is mechanically
refrigerated right up to the draft arm
|llgnment by spring-loaded retractable on this and other pages ore token from the
^eeve which provides
manufacturers' statements
a positive guide into nozzles, eliminating need for ice.
jjdjDXOFnCE :: October 1, 1955
41

,
Got the Blues
In the Night?
nc'-s „ L et us estimote
on rcpo.rmg or r p ,^^ j^„^
P.
(,„dbus.ncssgo|ng
^^^^^ ^^„
,„,eyourn.9htm'""
'^
PHONE .2.658
WR,TE,V/IREo,
MANUFACTURERS
DISTRIBUTORS
lllilKilstuty f.ihrlcs anil
gmctal Seatliit Sun
Spray-On Plastic Coating P-1379
For Drive-In Screens
Tests show that new Stereo-Vision plastic
coating for drive-in screens provides a
15 to 25 per cent increase in light, according
to the Slocum Theatre Screen Co. The
plas ic coating is sprayed on with 260
pound= of pressure, being heavy mat:rial
tha; must be applied as a solid, wet and
heavy coat. In addition to long-wearing
cuality. the plastic screen coating gives
excellent perception of color and depth,
as attractive as a silver screen, according
to the manufacturer, with the percentage
of light increase depending on the surface
cf the outdoor screen being coated.
Telescope Aids Accurate P-1380
Projection Alignment
A low-cost, panoramic
telescope used by the U. S.
artillery to line up its targets
is announced by Parber
Products Co., Inc., as a
device to help projectionists
line up their machines,
pictures and screens. The
four-power telescope has
10" field vision with
360" gear reduction unit and brake mechanism
which enables an operator to sight
all angles. Equipped with lowering and
elevating sighting unit, the telescope has a
cross-hair in its optics to pinpoint focus.
This telescope, according to the manufacturers,
enables a projectionist to do accurately
these tasks: set the frame of the
picture on two or more machines, set several
aperture masks and focus the lens on
every subject. Over-all dimensions are
8x3 '2 inches.
$25
DOWN
Balance
S10
Monthly
400 DELUXE
PENNY
FORTUNE
SCALE
NOT A
NOVELTY—
BUT AN
INVESTMENT
25-75%
PROFIT
WEIGHT 165 LBS
Invented and Made Only by
WAT L I N G
Manufacturing Company
4650 W. Fulton St. Chicago 44, Illinois
Est. 1889—Telephone: Columbus 1-2772
Coble Address; WATLINCITE, Chicago
TT
theatre seat
seruice co.
'60 Hermitage Avenue
Nashville. Tennei.ee
•jLL-PURPOsI
42
''l/oM Cant i^uy. better"
Wl LLI AMS
SCREEN COMPANY
I-PIASTIC
t SEAMLESS
Fire Control Units
Use New Agent
P-1381
The automatic firecontrol
systems manufactured
by Red
Come t, Inc., now
make use of a new
fire-stopping agent.
CM-7 lazeotropic
chlormethanes The
1 .
new chemical, a product
of Beall Research
k Engineering Corp.,
is
said to be more effective
than carbon tetrachloride which is
commonly used in extinguishers. Not only
does it effectively fight combustion but it
inhibits the formation of toxic carbon
monoxide or phosgene gases. CM-7 fights
fire in three pha.scs. When it comes into
contact with the fire's heat, it releases a
•flash fog." At its boiling point of 152.5
degrees P.. the bulk of the fluid is vaporized
into a penetrating, fire extinguishing
fog. The remainder vaporizes later to
leave a residual fog over the once-burning
area to prevent re-ignition. Both wall-type
and manual Red Comet extinguishers are
supplied with the new agent. Wall models
are set off automatically by means of a
heat-stimulated fuse in the base which
eventually releases a grenade of CM-7.
THE
BEST!
HILUX
See your Theatre Supply Dealer
or write us directly . . . NOW
PROJECTION OPTICS CO.
ROCHESTER, NEW YORK
The MODERN THEATRE SECTlN
fl

I Complete
I
The /ollouind coiicrnis liuvc rfceittlu
filed copies o) inlerestirig descriptive literature
u'ith the Modem Theatre Information
Bureau. Headers who wish copies may
obtain them promptly by using the Readers'
Bureau postcard in this issue of The Modern
Theatre.
L-1738 Drive-In Theatre Owners who
operate a swimming pool in conjunction
with their sliow situation will be interested
in II new brochure issued by American Playground
Device Co. Seven reasons for investing
in lifetime aluminum diving boards
are given. Among them are durability,
economy, beauty, scientific design, light
weight and approval by official diving associations.
Most important, probably, is the
safety angle, as the aircraft design eliminates
twisting at tip of the board. The full
18-inch board also has a special non-skid
tread.
drive-ln operators who used the heuti-i
to place their slluatloas on yeur-rouiid
basis In 1952.
L-1740 Electric dryers suitable for n
cess-mounting and wall-surface mountliu'
in restrooms of conventional and dnve-lii
theatres are pictured and described In u
brochure Issued by Electric Aire Engineering
Corp. The savings made possible by
use of the dryers are detailed, as are Important
contributions they make In helpliv
maintain cleaner restrooms at thealre.s.
WIN '500°°
L-I739 Profitable possibilities in converting
summer drive-in operations to yeararound
business with the use of in-car
heaters are detailed in a brochure issued
by Arvin Industries, Inc. The five-pound
heaters, equipped with 11-foot rubber cord
for use in front or rear of car, are plugged
into the same post that holds the speaker.
features of Arvin 's Model T90
heater are discussed, along w-ith profitable
experiences of two prominent mid-ea-st

. . . Choose
about PEOPLE/and PRODUCT
He succeeds D. C. Seitz, now with the
Coastal Equipment Co., York's distributing
organization in Houston, Tex.
T. E. MiTiR, formerly Daylon district
manager, has been named commercial and
industrial air conditioning merchandising
manager, as the Airtemp Division of
Chrysler Corp., organizes for its "forward
look" planning and 1956 sales program.
Working directly with Muir as sales
manager, commercial and industrial air
conditioning, will be S. Anderson jr., promoted
from assistant sales manager in
charge of southern operations. A. J.
Schiffman. formerly assistant sales manatnilUanpltis,
*]ntematumaf
every one
interchartgeabl
to reduce
maintenance
costs, prolong
seat life and
assure like-newi
appearance.
'
For over 30 years,
International Theater Seats
have been recognized as
# The most comfortable # The most easily installed
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INTERNATIONAL SEAT CORP.
Union City, Indiana
ADLER
FOR THEATRE SIGNS
THAT BUILD BIGGER
BOXOFFICE
LINES
Adler Chansjeal)lr
i.itter Display Kqiiipnirnl.
StronK

•
Jean
•
flxoFficE (Id I) ii J i] ^^ ij J jI]
he EXHIBITOR HAS HIS SAY asou. P• he finest pictures ever made. Did better
fi "Calne Mutiny" but not up to "Eternity"
•s. The best gross here in a long time,
we received many fine comments on this
Uy type film. Played Sim., Mon., Tues.
tther: Fair.—Ken Christiansen. Roxy
atre, Washburn, N. D. Population 900.
Jasterson of Kansas (Col)—George Months
ery, Nancy Gates, James Griffith. This
very good action western that pleased
vho came. Color is excellent. Played Sat.
ther: Rain, as usual.—W. S. Funk. Star
I
itre, St. Stephen. S. C. Population 1.000.
METROGOLDV/YN-MAYER
"1 Day at Black Rock (MGM)—Spencer
Kobert Ryan, Anne Francis. A picture
.-'Pen.'^e and action, Tracy very good.
>i ness below average, probably because we
ted It so late. Played Fri., Sat. Weather:
Hot,—D, W. Trlsko. Runge Theatre. Runge,
Tex. Small-town and rural patronage.
Dream Wife (MGM)—Gary Grant. Deborah
Kerr. Walter Pldgeon. A fair comedy, but
not as big as such a powerful cast would indicate.
However, nothing to be ashamed of.
Your patrons will enjoy it and get their
money's worth. Played Mon.. Tues. Weather:
Fair.- F. L. Murray. Strand Theatre. Splrltwood
Sask. Small-town and rural patronage.
Gone With the Wind (MGM)—Reissue.
Clark Gable. Vivien Leigh, Olivia DeHavUland.
Play it. Pay percentage and then have
Audie Back in Groove
With 'Diablo' Picture
tJidc Clear of Diablo (U-I)—Audie ."Murphy.
Susan Cabot. Dan Duryea, .\udie
Murphy gets the drop on gunman Dan
Duryea, but in spite of his slow draw, Dan
has a part in the story that lets him do
as slick a job of stealing a picture as
we've seen in many a day, and stealing
one from .Audie is no mean trick in
Fruita. We'd been worrying about Audie's
last couple of features since they weren't
doing the business we were paying
for, but this one had enough action and
comedy to get us back in the groove.
Don't pass it up.
BOB WALKER
Uintah Theatre
Fruita, Colo.
more money left than you ordinarily will, if
your situation is like mine. No, I'm not working
for MGM, but it will still please. Played
Tues., Wed. Weather: Hot and dry.—Terry
Axley, New and Best theatres, England, Ark.
Small-town and rural patronage,
Mogambo (MGM)—Clark Gable, Ava Gardner,
Grace Kelly. Jungle pictures are not
too popular here, but this is a good one. More
like reality than most of them. The two
women do a wonderful job and this is the best
role I have seen Clark Gable In since "Gone
With the Wind." This picture is all right and
your patrons will enjoy it. Boxoffice gcx)d.
Played Fri., Sat. Weather: Fair.— P. L. Murray,
Strand Theatre, Spiritwood, Sask. Smalltown
and rural patronage.
Quo Vadis (MGM)—Robert Taylor, Deborah
Kerr, Peter Ustinov. The religious
theme of this fine show is bound to bring In
patrons that seldom, if ever, attend the
movies. In spite of its length and rain on
Monday, it pulled my best gross in quite some
time and that for a real small rural community
augers well for any show. Orchids
to Deborah Kerr for a fine Job of acting. She
wa-s perfect for the part. Color Is fuzzy;
sound is fair, with quite a few splices
throughout the film. Played Sun.. Mon.
Weather: Fair Sunday, rain Monday.—I.
Roche. Vernon Theatre. Vernon. Fla. Smalltown
and rural patronage.
PARAMOUNT
Country Girl. The (Para)—Blng Crosby,
Grace Kelly, William Holden. A good show
which shot over the heads of my -sharecroppers.
Townspeople ale It up, so use your
own Judgment, Played Sun.. Mon. Weather:
Hot and humid -Terry Axley. New and Best
theatre.s, England, Ark. SmiiU-town and rurol
patronage.
LiTlng It Up (Para)- Dean Martin, Jerry
LewLs, Janet Leigh. Could have opiiic.l
stronger, but held up well for the three-day
booking. Shercc North's dance wa.s certainly
startling, but disappointing, too. We h.ivc
had nice customer comments about VMa-
VLslon pictures, both features and .short
subjects. Played Sun.. Mon.. Tue.';. W»>athcr:
Good.—Robert B. Tuttle. Sky Dr:vc-In.
Adrian. Mich. Urban and rural patronage!
Three Ring Circus ( Para i—Dean Martin.
Jerry Lewis. Joanne Dru. Very rich and
beautiful color as most VIstaVLslon Is, but a
little hard to keep in focus some time.s A
pretty good picture: but nothing like "The
Greatest Show on Earth." as we were led to
believe It was. So. don't be fooled. It Is a very
good picture, stood up well for three days and
made a payment on the wldescreen. Played
Thurs.. Prl.. Sat. Weather: Good— F. "
L.
Murray, Strand Theatre, Spiritwood, Sask
Small-town and rural patronage.
Stooge, The (Para)—Dean Martin. Jerry
Lewis. Polly Bergen. Even with Ladles night
on Tuesday. Martin and Lewis Just don't do
me any good midweek. Played Tues., Wed,
Weather: Rainy —Lew Bray jr,. Queen Theatre,
McAUen, Tex. English-Spanish-speaking
patronage.
RKO RADIO
The (RKOi— Anne Baxter.
Carnival Story,
Steve Cochran, Lyie Bettger. Anne Baxter outstanding
in this one. No dull spots. Kids expected
more circus. AdulU collected plenty
of romance. That Anne Baxter! Lovely gall
Played Fri., Sat., Sun. Weather: Okay.—
Frank Sabln, Majestic Theatre. Eureka, Mont.
Small-town and rural patronage.
Cattle Queen of .Montana ( RKO i—Barbara
Stanwyck, Ronald Reagan. Gene Evans. A
good western with a different angle. It
pleased the crowd and the boxoffice, Plavr'
Sat, Weather: Hot—D. W. Trlsko. Rui;
Theatre. Runge. Tex. Small-town and ni:,.,
patronage.
Underwater! (RKO)—Jane Russell. Gilbert
Rolajid. Richard Egan, Russell .sceni'^
to get them In nowadays regardless. Th:
one should do big for you. but expect n;.
rageous terms. Its In Superscope. which w.i.
help. Played Sun.. Mon. Weather: Hot.—
Terry Axley. New and Best theatres. England.
Ark. Small-town and rural pa'rnnnee
20th
CENTURY-FOX
Adventures of HaJjl Baba. The (20th-Fox>
—John Derek. Elaine Stewart. Rasemarle
Bowe. After the censors got throuk'h with
this one there still was enough letgood
buslnes.s. After seeing the ex; :
in their eyes on the screen, it n. ,
been a good dance. We didn
Played Wed.. Thurs,. Ftl,,
Warm,-Harold Bell. Opera !•
cook. Que Small-town and ruraJ t).i:io;.xic
Man Called Peter, A i20th-Foxi- Rlrhirrt
Todd. Jean Peters. Marjorle K .
Everyone knows by now what a th
wonderful and enjoyable picture "h
It sure felt fine to t)a.sk In tl.
compliments of a few cash r
few days. Our Lutheran mini.-
(Continued on following page)
C OFFICE BookinGuide :: October 1. 1955

The EXHIBITOR HAS HIS SAY
(Continued from preceding page)
in his church bulletin that it was a "must
see" picture and we got a few famdies that
we had never gotten in our ten years here.
Played Sun., Mon., Tues., Wed. Weather:
Good—Paul Ricketts, Charm Theatre, Holyrood,
Kas. SmaU-town and rural patronage.
Miss Robin Crusoe (20th-Fox)—Amanda
Blake George Nader, Rosalind Hayes. I was
afraid of this movie, but I booked it becau.se
of price It does not seem to make any difference
what I play anymore. This show is
real corn, poor acting, but the color and
scenery are beautiful. My patrons ate it up.
Played late show Sat. Weather: Rainmg, as
usual.—W. S. Funk, Star Theatre, St, Stephen,
N. C. Population 1,000.
Racers, The (20th-Fox)-Kirk Douglas
Bella Darvi, Gilbert Roland. This lacked
something and suffered badly by comparison
with an old-fashioned 2-D picture on American
sports car racing that Universal released
last year. Some of the dialog was
hard to understand and there were long jumps
in the story that were rather hard to fill m.
Business was way down. Played Sun., Mon.
Weather: Good.—Paul Ricketts, Charm Theatre,
Holyrood, Kas. Small-town and rural
patronage.
That Lady (20th-Pox)—Olivia DeHavilland,
Gilbert Roland, Paul Scofield. We class this
one a^ not a small-town picture. It has a
good story, which is on the heavy drama
side and minus action, which our folks ju.st
can't get along without. Played Wed. thi-ough
Sat Weather: Warm.—Harold Bell, Opera
House, Coaticook, Que. Small-town patronage.
There's No Business Like Show Business
(20th-Fox)—Ethel Merman, Donald O'Connor
Marilyn Monroe. Come Monday morning
I was ready to change the title to
there's no business in "No Business Like
Show Business," but Monday held good and
Tuesday was above average, so wc ended up
with an above average gross. Not enough
above to justify the original terms, but the
Fox branch manager said it had been put on
the scale, so I ended up with a profit, too.
It is a very slow starter, but after two listless
reels they get down to business and it
ends up the kind of picture that most folks
will like if you can get them in. Played Sun.,
Mon. Tues. Weather: Hot.—Bob Walker
Uintah Theatre, Fi'uita, Colo. Small-town and
rural patronage.
Untamed (20th-Fox)—Susan Hayward, Tyrone
Power, Richard Egan. This compares
with the best of the Cinemascopes. Scenery
unsurpassed. Acting tops. Fox and Metro
Rive us a chance to make a little money on
their product. Wish I could say that for
all the producers. Played Sun., Mon 'Tues.
—M. L. DuBose, Majestic Theatre, Cotulla,
Tex. Small-town and rural patronage.
UNITED ARTISTS
Captain Kidd and the Slave Girl (UA)—
Anthony Dexter, Eva Gabor. Alan Hale jr.
Doubled on top with an oldie western for
near-average business. School has started
now with on-and-off showers. Played Thurs.,
Sal 'weather: Warm.—Lew Bray jr.. Queen
Theatre. McAllen, Tex. English-SpanLshspeaking
patronage.
Man With a Million (UAi—Gregory Peck,
.lane Griffiths. Ronald Squhe. Greg Peck
with a fine English ca.st gave us a good show.
Ticket sales a bit slow, but to be expected.
No kicks. Played Tues.. Wed. Weather:
Okay—Frank Sabln, Majestic Theatre,
Eureka, Mont. Small-town and rural patronage.
Sabaka Karloff, Nino Marcel,
(UA)—Boris
Reginald Denny. Story of India with the
god ritual as a basis for the story. Cast
was good.
lire
Photography not too clear. Good
enough for midweek or a double bill. Played
Wed., Thurs. Weather: Hot.—D. W. Trisko,
Runge Theatre, Runge, Tex. Small-town
and rural patronage.
Shark River (UA)—Steve (Cochran, Carole
Mathews, Warren Stevens. Here's a nice little
family offering with more snakes than mother
will like, but enough small boys and an
educational tour of the Everglades interwoven
with a fair-to-middlin' story, to make
a pleasing entry on any double-bill in a
country town. With work, good shorts and a
midweek date, it could easily stand alone.
The cast isn't well-known, but they give a
fine account of themselves for the time they'll
occupy your back wall. It will get you more
nice comments than most film you use.
James Dean Greatest
Find Since Brando
pAST OF EDEN (WB)—Julie Harris,
" James Dean, Raymond Massey.
James Dean is the greatest find since
Marlon Brando. Here without a doubt,
is to date the top contender for the
Academy Award this year. This picture
has everything, including Elia Kazan and
boxoffice appeal.
ROBERT KUNGE
Uptown Theatre
Sedalia, Mo.
Doubled with "Africa Adventure" for average
business. Played Fri., Sat. Weather: Hot-
Bob Walker, Uintah Theatre, Fruita, Colo.
Small-town and rural patronage.
Stranger on Horseback (UA)—Joel McCrea,
Miroslava, Kevin McCarthy. Put this picture
on your Sunday and Monday change and bill
it as a big super-outdoor western and add a
Tom and Jerry cartoon carnival and you can't
miss. For me, this turned out to be a good
booking. United Artists has come a long way
and I have stuck with them as they came
along. I am more than happy that I did, as
UA is among the top majors of today. Keep
up the good work, UA. Played Sun., Mon.—
Mitchell Kelloff, Spur Theatre, La Veta, Colo.
Small-town and rural patronage.
UNIVERSAL-INTERNATIONAL
Far Country, The (U-D—James Stewart,
Ruth Roman, Walter Brennan. Action a-
plenty, but as fine an outdoor drama as you
would wish to see. Had plenty of good comment.
Business was well above normal.
Played Fri., Sat. Weather: Good.—F. L.
Miuray, Strand Theatre, Spiritwood, Sask.
SmaU-town and rural patronage.
Gunsmokc (U-D—Audie Murphy, Susan
Cabot, Paul Kelly. Doubled with "Captain
Pirate" (Col) and combined with terrifically
hot weather, it gave us a turn-away Saturday
night crowd. Played Sat. only. Weather: Hot.
—Robert B. Tuttle, Sky Drive-In, Adrian,
Mich. Urban nnd rural patronage.
Man Without a Star (U-D—Kirk Douglas,
Jeanne Grain. Claire Trevor. Played to
average Sunday-Tuesday crowd. An exceptionally
well-acted outdoor picture. Kii-k
Douglas was very good, also Jeanne Grain.
Story is good and well-done throughout.
Played Sun., Mon., Tues. Weather: Okay.—
D. W. Trisko, Runge Theatre. Runge, Tex.
Small-town and rural patronage.
Sign of the Pagan (U-I>—Jeff Chandler,
Jack Palance, Ludmilla Tcherina. Nobody
here ever heard of Attila and didn't care to,
apparently. This type of show never does
any business here. Jack Palance does a
wonderful job as Attila, while Jeff Chandler
merely went along for the ride. Played Sun..
Mon. Weather: Good.—Audrey Thompson.
Ozark Theatre, Hardy, Ark. Small-town and
rural patronage.
Six Bridges to Cross (U-i:i—Tony Curtis,
George Nader, Julie Adams. Either the stars
or the plot, or both, pulled a fair crowd on
this one. From all angles it is a good show
and will stand by itself any day of the week.
By all means, play it. Played Sun.. Mon.
Weather: Fine.—I Roche, Vernon Theatre,
Vernon, Fla. Small-town and rural patronage.
So This Is Paris (U-D—Tony Curtis, Gloria
DeHaven, Gene Nelson. A good show, which
failed to do business and caused me to lose
money. It died on Monday night at the boxoffice.
It seems that musicals just don't draw
anymore. Played Sun., Mon. Weather: Good.
E. M. Freiburger, Dewey Theatre, Dewey
Okla. Small-town patronage.
WARNER BROS.
Bounty Hunter, The (WB) — Randolpt
Scott, Dolores Dorn, Marie Windsor. Here i:
a good action picture that drew solid boxoffice
for us. Doubled with "Violent Satur
day" (20th-Fox) which we thought was :
good suspense picture, with a Hitchcocl
touch. Played Wed., Thurs., Fri. Weather
Good. — Robert B. Tuttle, Sky Drive-Ir
Adrian, Mich. Urban and rural patronagi
Mister Roberts (WB)—Henry Fonda. J.ime
Cagney, William Powell. Hats off to Warner.
Here is, without a doubt, one of the top pit
tures of the year. Action, drama and side
splitting comedy. What more could anyor
want? One drawback: percentage too hig
to make any money. Played this throug
State Fair week here in Sedalia and i; w;
surprising how it stood up. I believe it aou
have been terrific boxoffice had we not bee
bucking the fair. Played Fri., through Thui
Weather: Hot.—Robert Klinge, Uptown The:
tre, Sedalia, Mo. Medium-size town ar.
patronage.
Ring of Fear (WB)—Clyde Beatiy f
O'Brien, Mickey Spillane. Good circus pi
ture. Plenty of action. Not too heavy at t
boxoffice, since there was plenty of compe
tion. Played Sun., Mon., Tues. Weathi
Okay.—D. W. Trisko, Runge Theatre, Rum,
Tex. Small-town and rural patronage.
So Big (WB)—Jane Wyman. Sterling ^'i
den, Nancy Olson. A good drama in blsa
and white with a good story and runnlE
time, but not as good as "Johnny Belind^
as WB would have you believe.
MISCELLANEOUS
20,000 Leagues Under the Sea (Buena Vli>
—Kirk Douglas, James Mason. Paul Lu'S
This picture rang the bell for about top b'lncss
of this season for us. Our bO'"
doubled it with "Pi-incess of the Nile (2'"-
Fox) , which while okay, was superfluous no
because of the length created a programrns
[rn-
problem. We have found this same prosr"-
ming problem again and again this se
with so many of the doubles being so
Consequently, we are switching to s.
bills whenever the length or strength Oin'
main feature warrants. Played Sun., »«
Tues.-Robert B. Tuttle, Sky Driviln.
Adrian, Mich. Urban and rural patrol.'
BOXOFFICE BookinGuide
However.jJ
: :
October 1.95'
t
won't go wrong with this picture. Play It.J
will make vou some money. It did here
8^^
was well liked. Played Mon,, Tues, WeafchiM''
Rainy,—F. L. Murray, Strand Theatre, Spu^"
wood, Sask. Small-town and rural patrons*
Tall Man Riding (WB)—Randolph Sp^i
Dorothy Malone, Peggie Castle. A nice ipa
ern that wUl fit in any situation. I fltj
believe it's strong enough to stand singl^lP
We played it single and attendance wa*
low normal. Played Sun., through TS
Weather: Hot and humid,—Robert Kliif
Uptown Theatre. Sedalia, Mo, Medium-w
town and rural patronage. .
M

I
Monkey
is
ctlvc analysis of loy and trodeprcss reviews. The plus and minus signs Indlcoto dvqr<
audience clossiticorion is not rotcd. Listings cover current reviews, brought up to doto r^gi
rii£VJ£iu dmm
Very Good; ' Good; ' Foir; — Poor; Very Poor. In Ihc summary >
rated 2 pluses, - as 2 minuses.
A
1 .v^bat and Costtllo Mttt Ihi Ktyttoni Kopt
-\!) Comtdy U-l 2- 5-55 +
'
and Co

REVIEW DIGEST
Very Good; r Good; — Fair; ^ Poor; — Very Poor In the summory t+ is rated 2 pluses, — as 2 nrinuses.
1801 Green Magic (85) Documentary IFE 7-9-55 +
Gun Point (80) Superwestern AA
leOS Gun That Won the West, The (71) Western. Col 7-16-55 ±
++ 5+1-
:!: + >+3-
H
1635 Hansel and Gretel (75) Fantasy RKO 10-16-54 + +
Headline Hunters (..) Drama Rep
1580 Hell Raiders of the Deep (93) Drama.. IFE 5- 8-54 +
1763 Hell's Island (84) Drama Para 5- 7-55 -f :t
1687 Hell's Outpost (90) Drama Rtp 1-8-55+ ±
1596 Her Twelie Men (91) Comedy-Drama. .. MGM 7- 3-54 ++ ff
1608 High and Dry (93) Comedy U-l 8-28-54+ -ft
Comedy AA 5-21-55 ± ±
1775 Hioh Society (61)
His Last 1593 Twelve Hours (89) Com-Dr IFE 6-26-54 +
1722 Hit the Deck (112) Musical MGM 3-5-55++
1845 Hold Back Tomorrow (75) Drama U-l 9-24-55 —
+
1803 House of Bamboo (103) Drama 20tJi-Fo!t 7- 9-55 ++ ++
1811 How to Be Very, Very Popular
(89) Comedy 20th-Fox 7-23-55 +f
1606 Human Desire (90) Drama Col 8-14-54 ±
1618 Human Jungle (82) Drama AA 9-18-54+ +
1691 Hunters of the Deep (64) Doc DCA 1-15-55 +
Husband (or Anna. A (105) Drama... IFE
:t « ftfl-
+ + 5+
+ 7+2-
+ * + ± ± 7+4-
+ + + +++ 10+1-
+ + ++ + + 9+
± ± ± 5+5-
1+
+ ++ H ft + U+1-
± 1+2-
+ ff ++ + + U+
H + 5+
± + - ± ± 5+5-
+ + tt + :t 8+1-
+ + + + 5+
I
1819 I Am a Camera (95) Comedy DCA 8-6-55+ + ± * — iz ± 6+5-
1758 1 Cover the Underworld (70) Drama... Rep 4-30-55+ ±: ± A ± ± 6+5—
1835 llleoal (90) Drama WB 9-3-55+ + ± + + 5+1-
1738 Interrupted Melody (106)
Musical. Drama MGM 3-26-55 H ++ -H tt H ++ +t 14+
1792 II Came From Beneath the Sea (80)
Science-Fiction Cot 6-18-55+ ± + + + + - 6+4-
1830 It's Always Fair Weather (102) Musical. MGM 8-27-55+ + ++++++ + +t 11+
J
Jajuar (..) Drama Re«i
) Jail Busters (61 Comedy AA
1619 Jesse James' Women (83) Western UA 9-1S-54 ±:
1579Johnny Guitar (110) Western Rep 5- 8-54 ±
1740Jumo Into Hell (90) Drama.>^ WB 3-26-55 —
1712 Jungle Gents (64) Comedy AA 2-19-55 ±
1744 Jungle Moon Men (69) Adv.-Drama Col 4- 2-55 ±
1698 Jupiter's Darling (95) Musical MGM 1-29-55 H-
+ ± H - + +
± + + 4+ + +
K
1807 Kenluckian, The (104) Adv.-Drama UA 7-16-55 +
1608 Khyber Patrol (71) Drama UA 8-21-54 ±
1848 Killer's Kiss (67) Mystery Drama UA 9-24-55 ±
Killer Leopard (..) Drama AA
King Dinosaur (59) Drama LP
1598 King Richard and Ihe Crusaders
(113) Historical Drama WB 7-17-54++
1810 King's Thief. The (79) Drama MGM 7-23-55 ±
1834 Kiss of Fire (89) Drama U-l 9- 3-55 ±
1755 Kiss Me Deadly (105) Mystery Drama... UA 4-23-55 ±
Knave of Hearts (See 'Lover Boy")
++ +
>+5-
7+5-
2+6-
3+2-
4+7-
9+1-
7+1-
6+5-
3+3-

! Very Good; • Good; - Fair; — Poor;
-
Very Poor. In the summary H is rated 2 pluses, - as 2 minuses.
KtYltlnf mClt^l
5 "> S
«£
»
Rtcvt. Ttie (92) D'lfflB 20tli-Fa« 2- 5-5S + -H
—
(ta«t it Oian (S7) Wiitcni RKO 3-12-55 +
Raid. The (82) Drama 20tliFiK 7-24-54 + 4+
Rur Window (112) Drama Para 7-24-54 ff (+
of Rtlurn Jack Sladt. The (80) Western.. AA
Return to Treasure Island (75) Drama... UA 7- 3-54 + ±
Re»eoge o( the Creature (82) Drami U-i 3-19-55 +
Ricochet Romance (80) Comedy U-I 10-23-54-)- —
Road to Denier (90) Western Rep 6-25-55 H -f
Robbers' Roojt (82) Western UA 5-21-S5 -(- ±
Rogue Cop (92) Drama MGM 9- 9-54 -(-
+
Roaeo and Juliet (140) Drama (J A 12-25-54 -)-
H
Roogie's Bump (71> Comedy-Fantasy. ... Reo 9-25-54 :i: ±
Rw tor Co»er (92) Drama Para 3-26-55 +f
-I- « -H W + U-i-
+ -^ + + -I- 6-1-1-
f H H -f 9+
tt H H -H tt 14+
- * 4+4-
+ * ± * 7+4-
+ = * 4+5-
± + ± 7+2-
- + 4+3-
+ H + 7+1-
H +t +f -H 11+
+ = + 4+5-
+ + t+ H +t + 11+
Saaka (81) Drama UA
S)b 6- 4-55 +f
'ora. SlaieEmpress (88)
-oslume 0-ama IPE 11.20.54 -1-
•s No Business Like Show Business
117) Musical 20th-Foi 12-11-54 H

I
Big
. 55 1
.
' Color;
. . .D. .
,
. . .C-D. .
Feature productions by eompony in order of release. Number in square is nor
time is in porentheses. Letters ond combinations thereof indicate story type s roilows: ^C) Comedy; yO)
Drama; (AD) Adventure-Drama; (CD) Comedy-Drama; (F) Fantasy; (M) Musieo
western. Release number follows. U denotes BOXOFFICE Blue Ribbon A>
(W) Western; (SW) Superord
Winner. Photography:
N. 3-D; =: Wide Screen. For review dates ond Picture Guide page num see Review Digest.
ers,
ALLIED ARTISTS
Combo, The (89) D..5508
Cornel WlJde, Jean Wallace. Rlctaard Contt
i Murder l> My Beof (77) D. .5510
Barbara Payton, Paul Langtoo, Selena Boyle
COLUMBIA
©Pirotes of Tripoli (72) D. .706
Patrlda Medina, Paul Henreld
©Ten Wanted Men (80) W. .725
Kandotpb Scott, Jocelyn Braiido, BMurd Boone
Women's Prison (80) D..726
Ida Liipino, Hovard DuFT, BtxrUnc
Jan
LIPPERT
M-G-M
©Jupiter's Darling (95) M...'
Esther WUllams, Howard Keel, Oeoffe Baa
©Mony Rivers to Cross (95). . .D. .!
E^leanor Parker, Robert Taylor
1 Dial Red O (62) D . . 5509
Hill Kllioii. Kilib Stanley
Larsen, Helene
jg Big Tip Off, The (77) D .
Klobard Conle,
a Seven Angry
B. Bennett,
Men (90)
Constance Smith
D..5511
hajninm) Mas.si-y, liebra Paget, J. Hunter
S3 CAnnopolis Story, An ;8I ) . . . D . .551 3
John licnk, Diana Lynn. Kertn McCartky
51 High Society (61) C..5514
l.ifo (;orc..y, lluntz llall, Amanda BlUe
5« ©Shotgun (80) D..5515
Bterllni! Il.iyden. Y. De Carlo. Z. Scott
Detective, The (86) CD. .734
Alec Guinness, Joan Oreenivood, Peter fintk
U©aLong Gray Line, The (138).D. .736
IVrone Power, .Maureen •'Hara
New Orleans Uncensored (76). . .D. .730
Arthur Franz, Urtcrly Garland, U. Maxarkl
©Wyoming Renegades (73) W. .727
Phil Carey, .Martha Hyer, Gene Bvam
a Sliver Star, The (73) W..5411
ar Buchanan. Marie Windsor. Cbaoey
L.
Blackboard Jungle (1001 D..'i
Glenn Ford. Aiine Francis. Louis Calhero
f4]©cDHit the Deck (112) h\..\
Jane Poivell. Tony Martin, Debbk Reynoll-
Jungle Moon Men (70) A0..744 (B Thunder Over Songolattd (73). AD. .5415
Joo HaU, Bay Montgomery. Mariorle Lord
Jotajiny Welismuller, Heleoe Stanteii
©c=iThree for the Show (93) M. .737
H ©Gloss Slipper, The (94) MF
. U
Leslie Caron, Michael WUdlng, Keenan ^a
Betty Grable, .Marge and Gower rhumplftn
SI Glass Tomb, The (59) D..S409
John Ireland, Honor Blackman
m ©cnBedevllled (83lf D. i]
Anne Baxter, Steve Forrest, Slmooe Reos
) Los Vegas Shokedown (79) t>.,5516
Dennis d'Keefc, Colceii Gray, Chaa. {rinnlncer
jlSSkabenga (61) Doc. .5517
Alrlcan Tribe
Cell 2455, Death Row (77) D..739
WlUiaB! Campbell, .Marian Carr, Katbryn Grant
End of the Affoir, The (106) . . .D. .724
Deborah Rerr. Van Johnson, -John Ullla
©Seminole Uprising (74) AD". .743
George .Montgomery, Karln Bootb
Tight Spot (97) D. .728
Dinger Rogers, E. G. Robinson. Brian Keltk
a Air Strike (67) D..5413
Blckard Denning, Gloria Jeao, Don Haggert;
i
Phantom of the Jungi* (75). .AD. .5414
Joo Hall, Bay Montgomery, Anne Gwynne
©aProdlgol, The (115) D. 2
Lana Turner, Edmund Purdom. L. Calin
!©Marouders, The (81) W. a
Dan Duryea, Jeff Richards. W] u
Ksenao
SS
Lord of the Jungle (69) AD .. 55 1
Johnny Sbcfllelii, Wayne Morrb, Nane; Bile
Fingerman (82) D . . 55 1
frank Lovejoy. Peggie Forrest Tucker
C«stle.
Five Against the House (84) D .742
Guy .Madiftn. Kim .Novak, Brian -Keltk
©Prize of Gold, A (98) D. .738
Itlriwr.l wi.iniark, ,Mal Zettcrllng, N. Patrick
Si! King Dinosaur (59) D..54If
BUI Bryant. Wanda Curtis
©Love Me or Leave Me J
(122) MD.1
Doris Day, James Cagney, C. MUcbell I
©oMoonfleet (89) D.il
Sicwart Granjer. Viveca Uodlors. J. Oei«
a Cose of the Red Monkey (73). .D. .5521
lll'-li«rj Ciinte, liona Anderson, li. Napier
m OaWi'chito (81) SW. .5520
Lloyd J..!'! Mcl'r.;i. Vera MUes.
m Betroyed Women (70)
Brldjca
D. .5524
r.ciirly Mlolijils, Tom Drake, Dirole Matbciv.'i
Spy Chasers (61) C. .5522
U.. Ciirrey. llinitz Hall, ljs» Davis
Chicago Syndicate (86) O . . 747
Dennis O'Keefe, Xavler Ciigat, Abba Lace
Creature With the Atom Brain
(70) D..746
Richard Denning. Antjela Sterenll
It Come From Beneath the Sea
(80) D..732
(U Lonnome Troll, The (73) W..54I6
John Agar, Wayne Morris, Margla Dean
!
©Cobweb, The (124) D
Olarles Boyer, Lauren Bacall. Klcliard Wiirti
©Interrupted Melody (106). .MD 5291
Eleanor Parker. Glenn Ford, Roeer Hi I
Faith Domergue, Kenneth Tobey, las Eeltli
IPhenix City Story, The (100). .D. .5525
Richard Klley. KaUiryn Grant, John Mclnllre
©Bring Your Smile Along (83). .M. .803
Krankle Lalne, Keefe Bra.sselle, Connie Towers
©oMon From Loromle, The
(104) W..801
James Stewart, Cathy O'Donnell, Donald Crisp
m ©King's Thief, The (79) D
Ann Blyth, Edmund Purdom. Darld Ntvt
gll ©Scarlet Coot (101) D
Cornel Wilde, Michael Wlldlni. .\une
m Night Freight (79) D. .5526
l''orre8t Tucker, Barbara Brltton. K. Larsen
aai ©aWorriora, The (85) D . . 5523
Krrol Flynn, Joanne Uru. Peter Finch
fSJall Busters (61) C. .5529
ru liorr.y, llunti Hall, Barton MacLane
US Wicked Wife (75) D, .5530
.Nigel Patrick. Mulra Lister, Beatrice Campbell
B) i=iReturn of Jack Slode, The
(80) W. .5528
John Kilo.iH. .Marl Hlanrhard, .Neville Brand
M Bobby Wore Is Missing (66) D. .5532
.Nfvllle llrnnil, Arthur Franz, Jean Wllles
©oGun Point (80) SW. .5531
Fred Mac.Murray, Dorothy Malone. W. Brennan
Apache Ambush (67) W. .804
BUI Williams, KIcbard Jaeckel, llontoya
Alex
©Footsteps in the Fog (90) . . . . D. .802
Stewart Granger, Jean Slnimoin, BlU Traiers
©Gun That Won the West, The
(71) D..809
DcnnLs Morg.tn, Paula Itaymond, R. Denning
Night Holds Terror, The (86). .D. .807
Jack Kelly, nilil; Parks, VIoce Edwards
Specl ol D elivery '8 6) C. .806
Devil Goddess (70). AD.. 805
Jiiliiuiy WeLssrauUer, Ani;ela Stevens
(DDuel on the Mississippi (72).. D.. 808
Loj: Barker. Patricia Medina, Warren Stereos
lUQSImbo (99) AD.
Dirk Bogarde, Virginia McKenna
©Bar Sinister, The (88)....
Edmund Gwcno. Jaima lajwis, Jeff Rlchll "
©It's Always Fair Weather
(102) K-t'
Gene Kelly. Cyd Charlsse. Dolores Oi
©Svengoli (82) C
Illldegarde Neff. Donald Wolflt. Terence
^ ©Quentin Durward ( . .
Robert Taylor, Kay Kendall, linhorl «''>
'^''
(S Toughest Man Allvo, Tho (74). .0. ,5533
Dane Cliirk, Llls .Milan, Anthony Caruso
H cjThoy Come From Another
World (78)
D..5527
Kevbi MtCarthy, Dana Wynter. Jean Wllles
©inCount Three and Pray (102).D. .81
Van lleflln, Joanne Woodward. Phil Carey
©My Sister Eileen (108) MC..810
Janet U'lsh, Jack Lommon, Betty Garrett
Teen-Ago Crimo Wove (77). .
Tommy Cook, Molly llcCart, Jiinics Bell
OlOPorlt Follies of 1956 (73) M. .5534
__ Forrest Jl^ckiT.Margarct & B arbara Willing
Dig That Uranium.' C. .
Ua (i.r.-.v. Iliini/, llall, Mary lieth Hughei
OaFricndly Persuasion, Tho...D.,
Gary Cooii, r. Iiomthy .McGulre. Marjorlc Main
Shack Out on 101 (80) D. .
Terry Muorr, Frank L"ve]oy. Wyiin
Kecnan
Suddon Dongor D .
Illll ICIlloii, litverly Drake
Garland. Tom
Thunderstorm D .
Caj 'lh"inp..'UicU. Lcsll'Ni
©Forever Darling
Lucille Hall, llcsl Arnaz. James MaO
©Guys and Dolls i.
.Marlon I'.ramlo. .lean Simmons, Frai'SI'
©Invitotion to the Dance (94). i-
Gene Kelly, llcllta. Tamara Toumara
©Kismet t.
Ann RIytli, Mmond Purdom, David W
©Lost Hunt, The '
Robert Taylor, Stewart Grar^er, Del "»

. Kfrnando
. 5 1
.
.
.
.W.
.
.
.D.
FEATURE
CHART
AR AMOUNT
8 -•.
RKO RADIO
ot Toko-RI. Th*
D. .5405
.507
•n. hr.ilric Mtrth. MIckfr Roon.-y [fi Torion'i Hidden JangI* (72)
iH.nl.m Scnii. Vrra Mlli"i. IV V»n R)t»
• O^Undorw«»«rl (99i D . . 504
Jane ItiJvsrll. Ullbcrt Itohiiil. lilrh.ird Rcun
REPUBLIC 20TH CENTURY-FOX
s -
[II bc^Roccr., The (921 .... .T . .0. . 505-81
DariL Ulllxrt Roland
Kirk >:>a..
OaWhIte
II
Feother (102) W.. 503-31
llulxrl 1> I'atel, J Watner, Lund
,>
of Spec* (60) AO. .5407
ir. tVllllam Itriirirld, 0. Johnson
Irl, Th« (104) O. .5409
(iriH Ktlly, millui noldai
j.jUntamed (112) D. .507-4
urunr I'liorr, Kiuan llayvard. Btdkard lean
J4) D. .5406
,:ino. M. Reonlr
SMI«r WInttrs,
or Cover ;92) D. .5410
). V IJnd/ora. Jean IlerihoU
S OaRage at Down (87) W .
llandolph SrotI, Mala Povirrs. Forrest Tucker
X (JaEscopo to Burmo (87) W. .512
Harliara .>;iau»yfk. liobcrt Ityaii. Darld Karrar
9:SOQuast for the Lost City (61). Doc. 510
I>ana and (iliifier Lamb
I
OVetlownock (83) D.. 5403
Lin UcCartliy, Berry Krt>eiier
ej Day to Remember, A (72) . . . .C. .543 !
SLwil'v llolluway. Oillle Ver.»)|«. Vcmon (Iri,
6 Doctor in the House (92). 7. .C. 7540 I
liirk Uocarde. Uurld I'arlor. Donald Blnden
I. uOoMon Called Peter, A
(119) D
KIchud Totlii. Jr.111 I'etcrii. .Marjorle llanbeaa
Oa ©cuViolent Saturday (91) ... .D. .510-8
Victor Maiure. Syltla Sidney. Richard Kajiojv. Ufeste KJrkofi. Nu Horeoo
Alison D. .
Wm. Terrs .Moore. Bob Bealty.
OcBrove One, The
Sylvester
D .
Michael liay. Jol Lanslni;
OciConqueror, The D .
John Wayne. Susan nayward, Armendarls
Pedro
O^GIory D. .
Marpirri OBrleD, Walter Brcnnan. C. Oretnvood
Oc=Grcat Day In the Morning.. D..
Vlrjlnli Majo. Robert Stack. Bulb Roman
OJct Pilot (119) D. .
John Wimi-. Janet Leigh, Jay C. FUppen
ONokcd Sco, The Doc. .
A r"i]r-month Toyacc fleet
of a tuna
OcSllghtly Seorlet D .
Wi.imla flomlne. John Dahl
Payne, Arlcne
Oc;Tcias Lady D. .
ClaTidet:c Co:ii.'rt. Barry SulUiao
Way Out, The D. .
Mona Freeman. Oeoe .Nelson
©Flame of the Islands D. .
Yvonne Uc Carlo, Howard Scott
Dull, Z.
Jaguar D .
Sjhu. Bar'on M.icLane. Oilqulta
OMoglc Fire D. .
Vii,w;,> He rarl". Carlin TlioiDpson. RIU Gam
©Maverick Queen, The D. .
Barlnra SUnwyck, Harry BulUran, Scott Bndv
Mystery of the Block Jungle.. D..
Lfi Rirkor. Jan.- MMneW
No Man's Woman O. .
Nancy Cites, I'.itrick Knotvles
Secret Venture D. .
r.i>ior. Jam- Ken! Ilyllon
Track the Man Down D. ,
KcMl Tulnr. I'l'-ilv r.i-k
Twinkle in God's Eye, The C. .
1 !: ri- . I
©Vanishing American, The...W..
MIrl •! r.r.ii. Hufii O'Brlan
Scott Brady. Audrey Totter. Forrest Tucker
C .Carousel MD. .
1; -li.n MacRac. Shirley Jones. C Mitchell
King ond I, The MD. .
l!,ljdrih Kerr. Yul Brynner. D. Dandrldge
©cLieutenont Wore Skirts, The.C. .
Tom E»ell. Shcrce Nurth, Rlla .Moreno
f^^OosIs D.
M -I I..
Mnrian. Cornell Borchert
! -ni of Ronchipur, The. D..
r. nichard Burton. Joan Caulfleld
Tui! Men, The D. .
iTK Russell, II uaUc, J>ne Robert Ryan

.
, . .D, .
.
.
I
King
I
©Gloss
^a^m
i
mnuM mi\m
Feature productions by company in order of releose. Number in square is notional release dote. Running
time is in parentheses. Letters ond combinotions thereof indicate story type as follows: (C) Comedy; (D)
Drama; (AD) Adventure-Drama; (CD) Comedy-Drama; (F) Fantasy; (M) Musicol; (W) Western; (SW) Superwestern.
Release number follows. (J denotes BOXOFFICE Blue Ribbon Award Winner. Photogrophy:
O Color; i 3-D; o Wide Screen. For review dotes and Picture Guide page numbers, see Review Digest.
ALLIED
ARTISTS
SS Big Combo, The (89) D. .5508
Com«l WUde, Jean Wallace, Rlcbard Coote
B Murdor Is My Beat (77) D..55I0
Barbara Payton, Paul LangtoD. Selena Boyle
COLUMBIA
©PIrotes of Trtpoli (72) D. .704
Patrl.'ls Medina.
©Ten Wanted
Paul Heoreld
Mm (80) W. .725
Kandolph Scott, Jocelyn Braodo, Bidttrd Boone
Women's Prlion (80) D..724
Ida Lupino. Hovard Duff, StO'tlnK
Jan
LIPPERT
M-G-M
©Jupiter's Darling (95) M...'
Bstlier Williams, Howard Keel, Oeone Ran
©Many Rivers to Cross (95). . .D. .!
Eleanor Parker. Robert Taykr
i3 Dial Red O (62) D. .5509
Helene Hill Klliuti. Krith Larseo,
a Big Tip Off, The '77)
Slanler
D. .5512
Hlchard Conte, B. Bennett, Constance Smith
Seven Angry Men (90) D..55II
Hjynioiid M:iHsey, liehra Paget, J. Hunter
55 OAnnopolis Story, An :8I) D. .5513
Jnhn liiT.;;. Ulana l.jnn. Kertn McCarthy
EJ High Society (61) C..55I4
,10 liiircj, lliiniz Hall. Amanda Blake
SiOShotgun (80) D..5515
Htcrllnic lliyden. Scott
Y. He Carlo. Z
Detective, The (86) CD. .734
Alec Guinness, Joan Greenwood, Peter fintk
UQaLong Gray Lino, The (138). D. .736
T>Tone Power. Maureen •'Hara
New Orleans Uncensored (76). . .D. .730
Arthur Franz, liricrly Garland, 11. Maiurkl
OWyoming Renegodes (73) W..727
Phil Carey, Martha Hyer, Oeoe Bran
. 737
Jungle Moon Men (70) AD.. 744
Johnny Welssnuller, Helene Stantoa
©Three for the Show (93) M .
Betty Grahle. Marge and Gower CSiamplan
a silver Stor, The (73) W..54I1
Kdgar Buchanan. Marie Windsor, Cbaney
L.
(B Thunder Over Sangoland (73). AD. .5415
Jon Hall, Bay Montgomery, Uarjorle Urd
SB Gloee Tomb, The (59) D. .5409
John Ireland, Honor Blackman
Blockboord Jungle (100) D .
Glenn Ford, Anne Francis, Loids Calhern
a] ©aHit the Deck (112) M. ,
Jane Powell, Tony Martin. Debbie Reyoojl
Slipper, The (94) MF
. .!i
Leslie Caron, Michael WUding, Keenail ^n
i ©oBedeviiled (83]f D . !•
Anne Baxter. Steve Forrest, Sifflone Rena
I! Las Vegas Shokedown (79) 13.. 55 1
Dennis OKeefe. Coleen Gray, Chaa. 'fflnnlnger
HeSkabengo (61) Doc. .5517
Alrlcan Tribe
Cell 2455, Death Row (77) D. .739 (SAIr Strike (67) D. .5413
William Campbell. Marian Carr, Katkryn Grant Richard Denning, Gloria Jean, Don Haggerty
End of the Affair, The (106). . .D. .724
Deborah Kerr. Van Johnson, -John llllla
©Seminole Uprising (74) AD". .743
George .Vlontgomir;. Karln Bootk
Tight Spot (97) D. .728
i
Phantom of tho Jungle (75). .AD. .5414
Ginger Rogers. E. 0. Robinson, BrUo Keltk
Jon Hall, Bay Montgomery, Anne Owynne
©Prodigoi, The (115) D. a
Lana Turner. Edmund l^jrdon. L. Calbi
!
©Morauders, The (81) W. 2a
Dan Duryea. Jeff Richards, Keenan W] i
Lord of the Jungle (69) AD .. 55 1 8
Johnny Sheffield. Wayne Morrln, Nancy Hale
Rjl Fingermon (82) D. .5519
•"rank Lovejoy. Peggie Castle, Forrest Tucker
Five Against the House (84) D . . 742
Guy .MaillSin, Kim Norak, Brian -Kelt*
©Priie of Gold, A (98) D. .738
Richard Wldmark. Mai Zetterllnf, N. Patrick
Dinosaur (59) D..54lf
BUI Bryant. Wanda Curtis
©Love Me or Leave Me ,J
(122) MD.I
Doris Day. James Cagney, C. MllcheU I
©Moonfleet (89)
D.i
Siowart Granger. Vivcca Undfora. J. Qr»«i
Cose of the Red Monkey (73). .0. .5521
lll'liaril (Cnl c, liona .Anderson. H. Napier
a) OinWichifo (81) SW. .5520
Lloyd J.iil .Mcl'r.a. Vera MUes.
m Befroyed Women (70)
Bridges
D. .5524
llcurly Mk-liacls. Tom Drake, Carole Mathe«.s
Spy Chasers (61) C. .5522
Uo Correy. Ilmitz Hall, U«a Darts
Chicago Syndicate (86) D . . 74/
Dinnls O'Keefe, Xavler Ciigat, Abbi Lane
Creature With tho Atom Brain
(70) D..74d
Richard Denning. Angela Bterena
It Came From Beneath the Sea
(80) D..732
(H Lonesome Troll, The (73) W..S416
John Agar, Wayne Morris. Margia Dean
©Interrupted Melody (106) ..MDSM
Eleanor Parker. Glenn Ford. Roeer H«
|
Faith Domergue, Kenneth Tobey, Ian Eeltli
I
Phenix City Sfory, The (100). .D. .5525
Richard Klley. Katliryn Grant, John Mclntlre
©Bring Your Smile Along (83). .M. .803
Krankle Lalne, Keefe Brasselle, Connie Towers
©[=)Man From Laramie, The
(104) W..80I
James Stewart, Cathy O'DonoeU, Donald Criap
1
©oKing's Thief, The (79) D
Ann Blyth. Edmund Purdom, Nivt
David
! ©aScarlet Coot (101) D
Cornel Wilde, Michael Wilding. Xane
. 5526
I? Night Freight (79) D .
Forrest Tucker. Barbara Brltton, K. Larseo
93 Oi=iWarrlor>, Th« (85) D. .5523
Rrrol Klynn. Joanne Dru, Peter FlnoJi
fS Jail Busters (61) C. .5529
l,ru (iori'.y. Iluntz Hall, Barton MacLane
1^ Wicked Wife (75) D. .5530
Nigel Patrick, Moira Lister, Beatrice Campbell
m oReturn of Jock Slode, The
(80) W. .5528
John Kiki.m, .Marl Hlanchard, Neville Brand
gS Bobby Wore Is Missing (66) D. .5532
NftlllB Ilrand. Arthur Franz. Jean WUles
^0

. r.rut
FEATURE
CHART
MOUNT
t at Toko-RI, Th«
D. ,5405
'iilfo. Kri-drlc Mirch, MIrkrr Uuon'-y

.Maria
O.
w.
. .
.
.
I ©aToll
I Am
l.ol
. .
'
i
'
FEATURE
CHART
UNITED ARTISTS
Conyon Crojsroods (83) W..5506
U ciiar.i lia vlurt. I'hyllLs Kirk. BusseU Collins
Good Die Voung, The (100} D. .5505
Jiidi' iriiiiid. (iloru Grabame, Hirter
L.
t:Soboko (81) D. .5504
Kiirin k;idufl. Victor Jott. It. Dennf
if Hnse, U.SJV. (82) D. .5507
(rodrrli-k Crawford, Italpb Mwker
Marty (93) D. .5509
Ernest Knrjnlne. BeLsy Blair
OStrongir on Horsebock (66). .W. .5508
Jurl .UeCrci. illroslaia, Kevin McCarthy
Bullet for Joey, A (85) D..5510
E i; Itnljinson, Gnjree Raft. .Audrey Totter
tiLct's Moke Up (94) M..5511
Krrul Hmn, .Mum Ne.niile, David Farrar
OPurple Plain, The (100) D..5503
Gri-£ory I'eik. li l)f Baiizie. Win MIn Than
. D. .5514
Kin Me Ocodly (105) D. .5513
K.iliih Meekt't. riorl." Uriclinian. Albert Dekker
ORobbers" Roost ;32) W..5515
C-.i M.iiili;nm.Ty. Bruce Ki-imett. R Boone
OTIgcr ond the Flame (97). .
niDiid India «llh native cist
111
Top of the World :90) D . . 55 1
I tale KuherLsun, Evelyn Keyes. Lovejoy
PVank
Big BluffTl'he'ITO) ~ D" 551 9
John Bnimfield, Martha Hiittun
VIrkers. R.
Seo Shall Not Hove Them,
The (91)
©Summertime (99)
AD.. 5520
CD .. 5521
Kjtha'liic lleiiburn, Kussano M.irl Aidun
Brazzt,
Break to Freedom (88) D . . 551
Anllumy Sirri. Jaok Warner. K. Beatty
QMon Who Loved Redheodl
(89) C. .
Mi.lr.-. Sli,-a,pr .Inhn J.isHn. Roland Oiilv»r
Not As a Stranger (136) D..5518
ll.ihen MIt.'hum Ol'.ia iW Havlland, Slnalm
Shadow of t(ie Eagle (93)
I-
D..5523
l.i--i.> Uledard (irerriv, Itynt. Binnle Karnes
QoKentucfcion, The (104, D 552 a
Run Uneaster l"Hr.a l.vnn. Tru M~'i-i
Naked Street, The (84) D..5526
l''nr.ey (Iranger. AnlliMny ()«lnii. Ann>- Bancroti
,
(ScDescrl Sands (87) AD. 5529
BnclUh. farrol .Nai.fh
Rall.n M.rlv. .1
Niijht of rhe Hunter 901 5527
llnlwn .Mllrhiini. Shrlci Winters. (iUd
I.llllan
OciGcntlcmcn Marry Brunettes
(99) M. .5531
.lane IJiissell. Jeanne Craln. Iliidy Vallee
C Alcnondor the Grcot . D
lili'hard ll Lipidnn Rtielley Wlut-r-
Oolndlon FIghlor, The .... D
Kirk 1..»ii;i,. »»•. Ma-hau. Waller \l'"
OoKIss Before Dying, A D.
llcili. rl Wami.'r. M ID \.|iir. Hunter
Jeflrev
OLucky Kid, Tho (96) ...CD
r.ilu ,l,.iii^«i.n. lia.ld K.i.Miiff
Man With tho Gun W. .
Holiiri .Mliehiim. Jan Henry Hull
Sterllnu.
Othello 92) D
(lr«iii. \v,.|i,. lloitart Uiiren Bacali
Sorotogo Trunk 135' .
loi.. .1 K. ,;m,1li i.»r> r,».i.or
I

. . The
. .
)prnions on Current Productions
The Tall Men
F
2.5S-1 (CincmaScoiit,
Lucy Gallant
(VliliVltlon,
20lhFox (523-1)
121 Minutes
De Luxe Colof
Rol.
Paramouni (5-04) 104 Minutei
Ttthnlcolor)
Rol. Nov. "55
Ever since "The Covered Wagon" demonstrated that the
screen would munificently support king-size sagebrushers.
there have been occasional outdoor action dramas that were
richly deserving oi the overworked designation, superwestern.
When those mastodons ol the plains put in their
rare appearances, critics of celluloid have brought forth their
most glowing superlatives in description and praise thereof.
As a result, there is little left in the reviewing lexicon to
recount adequately the size and merits of 20th Century-Fox's
"The Tall Men."
It is one of the biggest— if not the very biggest—western
ever filmed, and there is every indication that its grossing
records will completely fulfill the fiscal promise of such
extravagant classification. For here is a photoplay that has
everything to attract long-run, capacity audiences, to hold
them enthralled and to send them forth shouting about its
superiority, with many determined to see it a second time.
Statistics may not support the above statement about the
subjects comparative magnitude. Possibly there have been
preceding ventures in its category that hove utilized more
cattle, more horses, more extras. so. they did not enjoy
If
the benefits of CinemaScope photography and De Luxe
Color to accent their vastness.
Sydney Boehm and Frank Nugent wrote the screenplay
and a solid, tightly woven script it is, expertly designed to
permit full use of the multiformity of lavish production and
at the same time accord a hand-tailored vehicle for the individual
talents of topliner Clark Gable.
Producer's credit is split between William A. Bacher and
William B. Hcrwks. but so majestically is the picture mounted
that half of the bows therefor are more than is the lot of most
filmmakers for any one effort. Spectacle, action, romance
and suspense—the story's ranking ingredients—are brought
to astronomical levels through the employment of expertly
chosen locations and thousands of cows, horses and atmosphere
players.
Gable dominates the acting front. It is the kind of virile,
rough-yet-romantic role that originally catapulted him to
ranking stardom. He's the Gable of old. and many the
iemme hearts—of various ages—that will flutter at his impressive
performance and surprisingly youthful appearance,
lane Russell, as the hard-bitten pioneer lass who loves him,
and whom he ultimately wins after plenty of stubborn misunderstandings
and bickering, contributes what is by fai^the
best portrayal of her career. Co-stars Robert Ryan and Cameron
Mitchell, and virtuglly every member of the large supporting
cast, keep stride with the fast thespian pace set by
Clark and Jane.
Gable and his hot-headed younger brother, Mitchell, fresh
from the defeated Confederate army, enter the Montana
Territory bent on a life of outlawry. They hold up Ryan,
prosperous cattle baron, who induces them to return his
money and join him in a venture to bring a herd of steers
up irom Texas. En route Clark rescues Jane from an Indian
attack. They discover one another, then quarrel, and she
turns to Ryan. After numerous hardships, bloody battles with
redskins and jayhawkers. the stock is brought through.
It is perhaps superfluous to note that top levels of directorial
excellence were necessary to blend so many cements
and such scope into a smooth, speedy ensemble.
Veteran Raoul Walsh supplied such skill in praiseworthy
abundance.
Cloik Gable. Jane Russell. Robert Ryan. Cameron
Mitchell, Juan Garcia. Harry Shannon. Emile Meyer.
CATCHLINES:
An Epic, Pulse-Stirring Story of the Historic Bozeman Trail
V/ith Clark Gable at His AII-Time Best ... in an Unforgettable
Adventure Saga . Greatest Frontier Drama
Ever Filmed
1850 BOXOFFICE
A:; alick as Iho oil that figures oo prominently in the story
is this celluloid vignette of a Texas boomtown and its
nouveau riche citizens. The picture has so many proven
business-guaranteeing qualities—every one of which cries
lor merchandising attention—that it is impos.'>iblo to lorosoe
mylhing ti\i\ substantial grosses and completely satisfied
:-.poctalors Based on a widely read novel by Margarot
Cousins, "The Life of Lucy Gallant," the film has but one
obvious weekness, namely, its necessity lor stretching loo
thinly a single plot element. Herein boy meets and loses
girl, and loses and loses and loses her, ad infinitum. He
finally gels her in the linal lootage. but by that time so many
others things have happened that no one will much care.
This sole dramatic situation, and the frailty it pre.'jents, is
so thoroughly glossed, however, that it does not too greatly
discount the offering's over-all attractiveness. Entering into
such glossing are the following most noteworthy ingredients:
an attention-commanding, somewhat sardonic screenplay by
John Lee Mahin and Winston Miller; a name-freighted cast of
magnetic stars and the expectedly line-grained performances
therefrom; opulent production values by Pine and Thomas
(it's that company's last for Paramount), including eye-filling
VistaVision and bright Technicolor; Robert Parrish's able direction;
and a style show that will have the femmes drooling
and their spouses hiding their bankrolls.
Miss Wyman, fleeing a broken engagement, is stranded
in a roaring town where she encounters and falls in love
with cattleman Charlton Heston. She gets rich selling finery
to the ladies of the new millionaires; he gets richer when
oil is brought in on his land. Heslon's stubbornness and hor
occupation with a career keep them apart until the tender
passion ultimately triumphs.
Jane Wyman, Charlton Heston. Claire Trevor. Thelma
Rilter. William Demorest. Wallace Ford. Tom Helmore.
CATCHLINES:
You'll Never Forget Lucy Gallant . . . the Woman Who Hit
Texas Like a Tornado ... a Woman Who Wanted Everything—Money.
Power, Position. Men—and Let Nothing Stand
in the Way as She Set Out to Get Them.
The Treasure of Pancho Villa
F
Onraa
(Supvuope.
Technicolor)
RKO Radio (601) 96 Minutes Rel. Oct. '55
Title to the contrary. Pancho Villa does not appear in this
fast-paced, action-laden, suspenseful yarn, which should bo
nonetheless as appealing to everyone appreciative ol sound,
valueful production, with an additional measure of magnetism
for the devotees of red-blooded, hard-as-nails adventure
stuff. Instead of the Mexican revolutionary hero, the plot
revolves around two comparably intrepid hombres and their
attempt to transport a shipment of gold they have hijacked to
Villa at a time when his fortunes and revolt were at a low
ebb. One of them, a dedicated colonel in the insurgent army,
is portrayed by always-reliable Gilbert Roland; the other, a
fearless mercenary renting his gun and his knowhow to the
cause, is delineated by Rory Calhoun. Ensuing is a brace
of highly-effective performances that brings believability and
engrossment to the plot.
Possibly as a sop to the distaff side, there is a meager and
never-satislactorily-completed romantic thread in which
figures Shelley Winters. How much this contributes to the
photoplay's over-all worth is dependent upon individual
opinions concerning La Winters' appeal as a
femme and abilities as an actress. Regardless, the film's
probably rosy financial fate—and its merchandising possibilities—hinge
upon the excellent acting contributions, the gory
tempo, Superscope photography in Technicolor, and impressive
mountings, backgrounds and atmospheric authenticity,
in search ol which producer Edmund Grainger took
his company to Mexico to fabricate the feature, and in which
able direction by George Sherman plays an important part
With the Federales in hot pursuit, Roland and Calhoun,
accompanied by Miss Winters, press on toward the expected
rendezvous with Villa. The journey is replete in intrigue
and double-crossing and the fortune is lost when Calhoun.
m a last-ditch fight, sets off a dynamite charge that wipes
^ut the attackers and buries the Ico!
Rory Calhoun. Shelley Winters. Gilbert Roland. Joseph
Calleia. Fanny Schiller, Carlos Mosquiz, Tony CarvaiaL
CATCHLINES:
One ol the Greatest Adventures of All Time . . Bringing
New Thrills. New Excitement, New Greatness to the Screen
... the Power-Packed Story of Villa, Terror of the Border .
and the Stolen Gold H-^ Prir,t.rl
October 1. 1955 1851

;
'
n.
i
caching
I
ut
. . Gateway
and
. . Based
REVIEWS
Adiines for Newspaper and Program
The Deep Blue Sea F
Ratio: Drama
2.55-1 (Cinemascope,
De Luxe Color)
20th-Fox (527-2) 99 Minutes Bel. Nov.' '55
The first British feature in CinemaScope and De Luxe Color,
this is a splendidly acted and dramatically interesting
picturization of the London and Broadway stage hit. Although
occasionally talky and slow-moving, the screenplay by
Terence Rattigan follows his play closely, but also has the
advantage of additional scenes laid in the Swies Alps, crt
a British airplane show and in various night spots in London's
Piccadilly, all of them magnificently photographed.
Ably produced and directed for Sir Alexander Korda by
Anatole Litvak, who gets a fine performance from Vivien
Leigh, looking more mature than before but who rises to
great histrionic heights as a married woman hopelessly in
love with an irresponsible test pilot. While hers is the only
strong marquee name, except for the art houses, her plight
will appeal to v/omen patrons and make the film suitable
for all the better general situations, except in small towns.
Kenneth More, last year's British Academy Award winner
and recently chosen best of 1955 at the Venice Film Festival,
will be remembered from "Genevieve" and "Doctor in the
House" and again he contributes a faultless portrayal of
a likable "bounder." Emlyn Williams is excellent as the
wealthy husband and Eric Portman is outstanding as an
ex-doctor reduced to bookmaking for a living—and both of
these players are familiar to art house devotees.
As the film opens, Vivien Leigh has tried to commit suicide
in a London boarding house, but is saved by the timely
arrival of the landlady, who calls in Eric Portman, another
boarder, who has been disqualified as a doctor. Portman
learns that she is living with Kenneth More, an irresponsible
former RAF pilot, for whom she left a life of luxury with her
wealthy husband, Emlyn Williams. When More returns from
a golf game and accidentally learns about Vivien's suicide
attempt, he takes to drink and, realizing their life together
is unhappy, he decides to take a job in Canada. Realizing
she has lost More and unwilling to go back to her husband,
Vivien again contemplates taking her life, but Portman
persuades her to turn down the repentant
new life—alone.
More and try a
Vivien Leigh, Kenneth More, Emlyn Williams, Eric Portman,
Moira Lister, Arthur Hill, Dandy Nichols.
CATCHLINES:
Two Academy Award Winners-, Vivien "Scarlett O'Hara"
Leigh and Kenneth "Doctor in the House" More, in a Great
Dramatic Hit About Love and Frustration . . . Unable to Live
a Life of Love, She Refused to Return to a Life of Luxury.
Fort Yuma
United Artists (5533)
79 Minutes
F
Ratio:
1.85-1
Rel.
Drama
(Technicolor)
Although the tempo that patrons will expect in a picture of
this type is a bit tardy in developing, when it does come
it is sufficiently speedy and sanguinary to satisfy the ardent
followers of cavalry-an'-Injuns yarns. Meanwhile the film's
earlier dramatic sequences will not be found amiss by the
ticket buyers for more general tastes, even though the action
addicts may feel that there should have been more shootin'
and less sociological connotations. Inasmuch as there are
no cast names that can be counted on to stampede the fans,
it might be v/ell for showmen to concentrate on subject
matter, scenery and Technicolor in exploiting the offering.
T-'o feature, was made on the desert near Kanab, Utah,
i
y liol-Air Production.,, a partnership of Aubrey Schenck and
;. i V/, Koch, and is impressive as concerns backgrounds
;l accoutrements. Considering the absence of
lipers, performances are acceptable, for which
ndards much credit is probably due the exiirection
of Lesley Selander.
older chieftain of the Mimbreno Apaches is shot
he and his party are approaching the gates of
fori Yuiiia, bent on a peace parley, the redskins prepare
for a war of revenge. Under the command of Peter Graves,
n •ihitn:. out with ammunition and reinforcements
I
d outpost. The trek is laden v/ith danger
^'^'lentlessly stalk the parly. In a savage
; capture the munitions v/agons and don
1. hiy uniioruis, their plan being to take Fort Yuma by
the main gate, then selling fire to the ammui;
Bui heroic work on the part of Graves and other
iiers ol the rescue expedition defeat the plan and, in
hand-to-hand combat, the Apaches are put to rout.
Last
Poler Graves, Joan Vohs, John Hudson, Joan Taylor,
Addison Richards, William Phillips, James Lilbum.
CATCHLINES:
Fori Yuma .
Doorway to Doom .
to the Flaming Frontier
Where
. . .
. .
Apaches Rode . . . Thrill to
Outpost
the Blazing
in a
Story
Land the
oi a Battle to
thf |i, i!f: . . Told in Flaming Technicolor.
1852 BOXOFFICE
^el
^'.
Pi
Cc
Ul
Tennessee's Partner
F
Ratio;
Western Drama
2-1 (Superscope,
Technicolor)
RKO Radio (602) 87 Minutes Rel. Sept. '55
'
Bret Harte's lusty tale of the California gold-rush era,
filmed in 1916 and again in 1925, still makes a colorful outdoors
film, even if its story is by now a familiar one because
of the dozens of carbon copies turned out by various studios
under other titles. With John Payne, Rhonda Fleming and
Ronald Reagan as marquee bait, it will satisfy in action
houses, make a good supporting dualler for general situations.
Director Allan Dwan takes too long to establish his
gamblers, loose ladies and prospector characters but, about
midway in the action, interest picks up and the climax is
replete with fist fights, gunplay and general excitement. The
romantic interest is stronger than is customary in these
gold-rush plots, but the happy ending is completely unbelievable—even
maudlin. Produced by Benedict Bogeaus in
Technicolor Superscope. Photography is first-rate.
Payne turns in a capable acting job as the inveterate
gambler, Tennessee, which makes his apparent reformation
in the end the more improbable. Reagan is likable and
convincing as the wandering cowpoke, who becomes his
"partner," although Payne never knew his name, and
Rhonda Fleming is excellent as the red-haired "Duchess,"
madam of a gambling establishment. Such familiar villains
as Anthony Caruso and Myron Healy are well-cast, but
Coleen Gray is the weak spot as the seemingly innocent
girl who cheats the cowpoke.
Rhonda Fleming, who presides over a gambling establishment
with attractive "hostesses" in a California gold-rush
town, is enamored of John Payne, a rakish gambler who
splits his winnings with her, but shies away from marriage.
Ronald Reagan, a roving cowpoke, saves Payne's life in a
gun battle and the latter takes him in and learns that he is
about to wed Coleen Gray, a girl Payne recognizes as a
former flame. To prevent her cheating Reagan of his savings,
Payne runs off with her and then deserts her, but Reagan
is out to "get" him. After a terrific fight, Reagan learns the
truth and is reunited with Payne, but, later, is killed by a
bullet intended for Payne.
John Payne, Rhonda Fleming, Ronald Reagan, Coleen
Gray, Myron Healy, Morris Ankrum, Anthony Caruso.
Court-Martial
CATCHLINES:
Four ol the Old West's Most Famous Characters, Immr:'
ized by Bret Harte . . . Tennessee Believed in Taking Chr:-
—As Long As He Cut the Cards . . . The Colorful ^ i :
Rush Days.
:
Kingsley International 105 Minutes Rel.-
A thoroughly absorbing courtroom drama, in the best
British tradition, this is top-fliaht fare for the art houses and,
with David Niven for marquee drav.', can also play the better
key city neighborhood houses.
The procedure of a British Army court martial will prove
fascinating to many patrons, with most of them also amu.^ed
by some of the detail. Based on a successful British pi "V.
"Carrington, V. C," (This title was used for the filn; ;n
England but would be meaningless to U. S. patrons), ihis-
Romulus production is expertly directed by Anthony Asquith^,
one of England's top directors.
Niven gives a precise, almost flawless, performance
jj
aat
a distinguished Army officer accused of misappropriating
battalion funds and entertaining a woman in his barracks^
room. Margaret Leighton, who has attracted attention im'i
;mch recent British films as "The Good Die Young" and "The
Holly and the Ivy," gives an excellent portrayal of his cold, I
neurotic wife and a newcomer, Noelle Middleton, is attractive
and capable as the "other woman"—a sympathetic i
David Niven, a British Army major whose back pay :. ;
been hopelessly blocked by a spiteful commanding o)
who resents Niven's war record, borrows some batt .i
funds after warning his superior he will do so. C
martialled on this charge, as well as of entertaining a V
captain, Noelle Middleton, in his quarters, Niven at
refuses to have his wife give evidence that they we:
need of money. At the trial, his superior denies being ;
that Niven would take the the money and wife, Marg : -I
i
Leighton, turns up and, jealous of Noelle, also denies 1
i
told about Niven's plight. The court finds Niven guilty .
he refuses to appeal until Noelle learns that a telep:
operator had listened ia on the crucial conversation
hi.-; wife.
David Niven, Margaret Leighton, Geoffrey Keen, Noelle
Middleton, Allan Cutherbertson, Victor Maddem.
CATCHLINES:
With His Career At Stake—He Must Rely on the Testimo;
of a Cold Unstable Woman . on the Great Briti;
Stage Hit.
1. 1955 1849
F

PLUS SERVICE
^^''"'^ herewith, alphabetically by companies, aic all of the feature pictures
UAJXITXUJJ and short subjects reviewed in BOXOFFICE during the past nine months.
This IS designed as a further convenience for Picture Guide users, the page numbers being the key to reviews
^
kept therein. Between quarters. Review Digest pages serve as a cumulative P. G. index for feature pictures
SHORT SUBJECTS INDEX
ALLIED ARTISTS
Mighty Fortres

I Am
'
p. G. Page
Bridges ot Toko-Ri, The 1682
Conquest of Space 1746
Desperate Hours, The 1842
Far Horizons, The 1779
Girl Rush, The 1822
Hell's Islond 1763
Mombo 1744
Americano, The 1687
Bengali 1847
Escape to Burma 1 747
Pearl of the South Pacific. .1803
Rage at Dawn 1 727
African Manhunt 1 720
Carolina Cannonball 1701
Day to Remember, A. 1781
Divided Heart, The 1824
Doctor in the House 1718
Don Juan's Night of Love. . . .1797
Eternal Sea, The 1747
Hell's Outpost 1687
I Cover the Underworld 1758
Paramount
RKO Radio
Republic
P. G. Page
Run for Cover 1735
.
Seven Little Foys, The 1778 '
Strotegic Air Command 1742
To Catch a Thief 1806
Ulysses 1800
We're No Angels 1791
You're Never Too Young 1795
Son of Sinbad 1782
Tarion's Hidden Jungle 1714
Underwater! 1690
Wakombo! 1804
Lost Command, The 1814
Lay That Rifle Down 1835
Man Alone, A 1848
Rood to Denver, The 1796
Sonto Fe Passogc 1 765
Square Ring, The 1708
Timberjack 1712
Trouble in Store 1694
Yellowneck 1728
Abbott & Costello Meet
the Keystone Kops.
Universal-International
p. G. Page
Abbott & Costello Meet
the Mummy 1763
Ain't Misbehovin' 1 780
Captoin Lightfoot 1711
Chief Crazy Horse 1719
Cult of the Cobra 1 736
Far Country, The 1699
Female on the Beach 1808
Foxfire 1793
Francis in the Novy 1800
Hold Bock Tomorrow 1845
Kiss of Fire 1834
Lond of Fury 1709
Looters, The 1741
Bottle Cry 1702
Blood Alley 1847
Dam Busters, The 1797
East of Eden 1710
Illegal
Warner Bros.
183S
Jump Into Hell 1740
Lond of the Pharaohs 1794
McConnell Story, The 1823
Miscellaneous
P. G. Page
Mo and Pa Kettle at Woikiki. .1730
Man From Bitter Ridge, The .1756
Man Without o Star 1727
Naked Down, The 1814
One Desire 1 802
Private War of Major Benson,
The 1780
Purple Mask, The 1782
Revenge of the Creoture 1730
Shadow of the Eagle 1836
Shrike, The 1766
Six Bridges to Cross 1691
Smoke Signal 1707
Tender Hearts 1720
This Island Eorth 1745
To Hell and Back 1810
Mister Roberts 1770
New York Confidential 1709
Pete Kelly's Blues 1818
Sea Chose, The 1768
Strange Lady in Town 1750
Toll Man Riding 1772
Unchained 1700
20th
Adventures of Sadie, The 1784
Angelo 1769
Daddy Long Legs 1762
House ot Bamboo 1803
How to Be Very, Very Populor 1811
Left Hand of God, The 1831
Life in the Balance, A 1694
Love Is a Many-Splendorod
Thing 1822
Magnificent Matador, The. . . .1771
Man Called Peter, A 1739
Century-Fox
United Artists
Bottio Toxi 1692
Beachcomber, The 1683
Big Bluff, The 1808
Big House, USA 1723
Big Knife, The 1845
Break to Freedom 1812
Bullet for Joey, A 1752
Canyon Crossroads 1731
Desert Sands 1823
Gentlemen Morry Brunettes .. 1843
Good Die Young, The 1704
Kcntuckion, The 1807
Killer's Kiss 1848
Kiss Mc Deadly 1755
Who Loved Redheads,
The 1812
Prince of Ployers 1686
Racers, The 1 703
Seven Cities of Gold 1843
Seven Year Itch, The 1786
Soldier of Fortune 1784
That Lady 1784
Untamed 1726
Violent Saturday 1755
Virgin Queen, The 1819
White Feather 1707
Marty 1740
Naked Street, The 1826
Night of the Hunter, The 1815
Not As a Stronger 1790
Othello 1783
Purple Ploin, The 1743
Robbers' Roost 1 769
Soboko 1704
Stranger on Horseback 1728
Summertime 1791
Tiger and the Flame, The 1793
Top of the World 1764
African Lion, The (Buena
Vista) 1821
Animol Form (DCA) 1692
Bed, The (Gefz-Kingsley) 1821
Belles ot St. Trinion's, The
(Assoc. Artists) 1 760
Chance Meeting (Pacemaker) .1830
Croshout (Filmokers) 1772
Dovy Crockett, King of the
Wild Frontier (Bucna Vista). 1771
Eight O'clock Walk (Assoc.
Artists) 1826
Five Guns West (ARC) 1756
Four Agoinst Fate (Assoc.
Artists) 1839
Four Ways Out (Carroll) 1684
French Touch, The (Times). . . .1684
Front Page Story (Assoc.
Artists) 1809
Fuss Over Feathers (Assoc.
Artists) 1695
Gome of Love, The (Times). . .1709
Gongbusters (Visual Dramas) .. 1745
Golc of Hell (Harrison &
Dovidson) 1688
Greet Adventure, The (Do
Rochcmont) 1801
Green Magic (IFE) 1801
Green Scarf, The (Assoc.
Artists)
17S3
Homido (Gould) 1774
Heartbreak Ridge (Tudor) ... 1787
Hello Elephant (Arlan) 1 696
Hiroshima (Continentol) 1816
Holiday for Henriette (Ardee).1776
Hunters of the Deep (DCA). 1691
a Comoro (DCA) 1819
Innocents in Paris (Tudor) 1714
Inspector Colls, An (Assoc.
Artists) 1688
Intruder, The (Assoc. Artists). .1708
Lady and the Tramp (Bueno
Visto) 1754
Long John Silver (DCA) 1697
Love in the City (IFE) 1753
Mad at the World (Filmokers) . 1793
Mademoiselle Gobette (IFE). 1748
Midnight Episode (Fine Arts) .1844
Naked Heart, The (Assoc.
Artists) 1777
No Way Bock (Fine Arts) 1816
One Summer of Happiness
(Times) 1805
Stranger's Hond, The (DCA). 1724
Sundcrin (Producers Rep.) 1696
Three Cases of Murder
(Assoc. Artists) 1776
To Paris With Lov«
(Continental) 1760
Too Young for Love (IFE). ... 1761 '<
True ond the False, The
(Davis) 1758
Woges of Fear (Int'l
Affiliates) 1732
Woyword Wife (IFE) 1748

I
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IS.
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POSITIONS WANTED
onist. 45 Indoor or drlveivl.
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all letters Willie Robinson.
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smitheai^tern states. Hgbt
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$21 Su p.ilt. .\u dialers'. .Mln.: .Mocil-
Theatre Supply, Seatue 1. Wastilnitoii
Smd proicct.o.i thtovt, screen .-lie. nc'll nmiiiutc
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pair Cinematic IV adju.«table ananiorphlc lenses
and pair snapltte series prime pro II ectloii lensi'n,
all for $5115 .Metallic seamlr.'^s screens '5c sq. ft.
Buy on time with $200 down, llept. cc, 8.U.S.
Clrirma Suppiv Corp W
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V,Kk ]-l
GENERAL EQUIPMENT—USED
Surplus sale eicellent coated projection lenses!
Super snapllte fl.U 2"-2Vi" $175 pr.: Supcrllte
tmium salcsmtn wonted for all tllm
2-\," 3".3i4" $150 pr.: Suiurllle 3H"
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F llardinc, 38 Church St.. Boston, iUO pr.: Trades taken. RCA Brenkert Arckmps,
good condition $3!)5 pair. Wire or teloiiliune
oilier today. Dept. cc, S.O.S. Cinema Supply
Corp.. 602 W. 52nd St., New York 19.
Like new pair OeVry XD sound projectors.
p.ilr complete $400: Simplex-Acme sound projectois.
excellent condition $300. .Money-back
guarantee. Pete Sabo, 916 N.W. 19th Avenue,
Portland Oregon.
9,
For sale: Projection lens. Super snaplite F1.9
size 7.00 E.F. diameter 4". Like new. Lee
Theatre, llarrlsonvlUe, .Mo.
Like new. three amplifier systems, four Star
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with Altec prc-ampllflers and change
overs. Pro ectlon Engineering, 333S So. Erie,
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For sale: Two type G Peerless Magnarc lamphouses,
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complete with controls. Skyline Drive-In, Sheridan.
Wyo.
Complete equipment for movie theatre.
sell.
Ballantyne machines like new. Cheap, must
Boxoffice, 6033
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CIXOIA SUPPLY. 621 West 55th St.. New
York ID.
and wife, husband 45, 20
'ha.-;es of theatre management, superlunch
room or concession manager,
r d Ive-tn. v\ny town or city on coast
.Am presently employed. 3 years
company, but don't Inland.
like
24
Simplex
wife.
'
Former theatre owners, ex-
">^i^es of man.-igeroent, buying
conventional and drlve-ln.
:*e-ln. Will coasider leasing.
MISCEUANEOUS
^ho sell a hoIld.iy greeting
... get our Discount Deal
M Service. 627 Securities
iUSINESS
STIMULATORS
«ORE ACTION! $4.50)1 canls. Other
e. oiioff screen. .Novelty Games Co.,
Ave . BrookljT), N. Y.
•tndance with real Hawaiian orchids,
jch Write Flowers of llaivall. 670
I'lrk riace. Los .Anseles 5. Calif.
ECUT CARDS. Increase your boir
100 numbers. $4 50 per M. Best
.aiiiiB I'roduets. 339 West 44th St.,
M. X V.
' C-ockrtt balloons printed with theatre
-'ay dale Balloons get the kiddles,
' :
• on sales. Samples sent free.
oni Supply. 14CB Walton, .Mlama,
THEATRE 'HCKETS
.^V"
Swlal printed roll tickets.
J28..5 10.000. JS.Sto: 2.nno. $4 :•.-.
nte hi j.tmission
W50 extra.
1^ City. JIo.
price. Including change
Double numbering
order.
extra.
Kan-
Cash with
I'T, Mo
"««t Co.. Depi. 11, 109 w. 18th St.,
I^ItICE :: October 1. 1955

Yes, exhibitors have been