Boxoffice-October.29.1955

. . . Sior^ 

OCTOBER 29. 19 

m&ttert 

rictuAe ynîuA^ 

"Bei-toiiotofificii 

E. C. RHODEN, chairman 

of the Audience Awards 

committee for COMPO. 

The big push to sell th« 

industry's public relations 

project to America's 

motion picture theatre 

patrons is under way. 

on Page 15 

Reports on Regional 

Allied, 

TOA 

Meetings 

^NAL EXECUTIVE EDITION 

1 S«1i»nil Nt»> Pigd of All Cdilioni 

Pages 8. 9, 10, 14

EYES ARE ON 

THE MUSIC HALL 

(and M-G-M!) 

^ 

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. hnkieuicz 

! 

BECAUSE 

RIAL 

i(W playing to thrilled audiences has 

(ptivated the critics, 

as you see: 

^;>/ presents ••TRIAL" starig 

'enn Ford' Dorothy McGuire 

•th Kennedy • • John Hodiak 

• 

jty'urado uith Rafael Campos 

'.ar Hernandez 

• Written by Don 

from hts Harper's 

urt ote/* Directed by Mark Robson 

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ETTLEIRVINGWALLACE 

PRODUCED BY 

HENRY BLANKE 

MUSIC ADVISOR GEORGE LIBER«CE 

AN INTERNATIONAL ARTISTS LTD. PROD. 

gordon'dougusWARNERBROS.

SENSATIONAL

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Gniner. 41 Ward- 

OERard 5;20/82S2 

THBATRR Swilon is In- 

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ITIONAL FILM WEEKLY 

B|N 

Hint S*!!!!!"*! Edilic 

SH LY EN 

"! n:id Publisher 

fRSEREAU Asjociatc 

.V Gon«ral Monagti 

MJLD 

Editor 

lM. Executive Editor 

..Monoging Editor 

Field Editor 

. . Weitern Editor 

•? Equipment Editor 

.•«AN Business Mgr 

" 

"'jrdov by 

:ations 

Bli.1 . 

i rohfn. Execiisr 

_. r Minaclni: Krfl- 

-.mjjl. Business Mjniiler: 

EJllor I 1. Ttutolifr, 

Ttitjtrt S«lliin. TelirlSRixkr(rll(r 

riut. Neit 

[VinjM M. Mrrsrrtraii. 

i i^'fieral Minigi-r; 

(iwulman. 

' i;iJb*r St'Ction. 

! AdxTllslns 

:o. 

'20 No. Mkhl- 

. Frances B. 

: 3972. Advfrut. 

Chlcaco I. 

I K. E. Ywk 

ij 

Film Advr 

K' . 

. Jules l^ro. 

Wlllondalr. 

' ')« . Jack Itroy 

Ben Sommer^ 

Boriju of Circulllions 

I niK muter at Post 

j. Mo Sectional F/tlt.ip 

National F/1Itl.m, $7 r,n 

2 9, 19 5 5 

No. 1 

SALESMANSHIP PLUS 

\ i;i I \ \\ ini.iilh> ihiMi- h 

(•omplaiiit lliiit lilrii salc.'îiicii were In-pus.siiij; 

snicill-lown cxhiliitiyrs; thai tin- tlistiibiitioii 

'i>m|iaiiit's were sliowiii}; iiiiii|ilclf iiulifftMi-iK c 

nut only to their problems, hut even to wantinp 

llicir husiiiess. Judging from a couple of letters 

from exhibitors eurrently riMiivid. (his is not 

the rase everywhere. And ihi-se two instances, 

whether they be the exception or the rule, prove 

that film salesmen can be of great aid to exhibitors 

in counselling them on bookings, programming 

and promotion. 

The first of these letters is from idliii M. 

Baile\. Opera House. Miltonvale. Ka>.. fnuii 

which we quote in part: 

'Counting the features that 1 have just 

purchased, my records show that 1 will have 

played \^ arner Bros, features for .58 straight 

."Saturdays. This, 1 think, is quite a string of 

iinintcrnipted Satiirda\ plavdates. In this time. 

I have pla\ed six other features, making a total 

of 64. 

"\Iv first contact with this company was 

with their salesman. Harold (âss. who I think 

is one of the smoothest salesmen that I've met 

in my 30 years of dealing with them. Even 

though I was running 16mm films, he would 

stop and vi\sit with me on everv trip he made 

through Miltonvale. When I changed to .'?.5mm. 

naturally, he was on the ground floor. I have 

found that his assistance and advice to mc in 

|)icking pictures, matter of policy, etc.. was of 

great help. 

"Mv venture has not made me rich, but it has 

made me interest on the investment. I find 

running a show is very much like selling a 

pound of coffee or a pound of beefsteak. You 

must sell the public and keep working at it. not 

just sit around waiting for handouts." 

The other letter is one written by A] Irwin In 

Jack Harris, also a Warner Bros, salesman 

working out of the Kansas City branch. Mr. 

Irwin had operated the Aladdin Theatre at 

Mound City. Kas.. for the Chamber of Commerce 

there. Evidently he had developed its 

business sufficiently to "take the local C of C out 

of the theatre business." Again, this is a tribute 

to a salesman who calls on the little fellows and 

who take.* an interest in their problems, as viz: 

"Jack. I just want to take this minute of your 

time to give you my sincerest personal thanks 

for the help you've given us during the tenunand 

especially the help you've given me. \^'e 

were strictly novices at this game, but you were 

good enough to take the extra time to help us 

when we needed it and to work with us when 

we needed an extra show. It's been a pleasure 

to work with you. Jack, and, again, thanks." 

\\ c are certain lli;il thoc an- not isulali-d instances 

of the cooperation of salesmen with exhibitors, 

especially in the small ttiwns hut, perhaps, 

there could be many more or an extension 

of such service to helj) strengthen those situatitms 

and to keep alive these "outposts" of the industry's 

contact with rural America. 

From time to time. BoxoFFICE has pulilishcd 

reports of what might be called "services beyond 

the call of duty." rendered by salesmen. In 

the case of the two aforementioned, it may be 

significant that both are oldtimers in the industry 

with a score or more years of experience 

as film salesmen. Tliey were, therefore, indoctrinated 

in their wiirk in the period when the 

film salcMiian learned the value of doing many 

things to be helpful to exhibitors which stood him 

and his company in good stead. If there has 

been widespread neglect of the smaller situations, 

as has been charged, it would seem a good idea 

to have these older and better-grounded salesmen 

give the "young bucks" a few pointers on 

how to influence exhibitors and stimulate playdates. 

• * 

'Pioneer of the Year' 

It is a gii-at liibule to a incniber of the motion 

picture industry to be cited as the "Pioneer 

of the Year." That honor, which is this year 

being conferred upon Herman Bolibins, is, to say 

the least, well-merited—a fact in which countless 

industryites. in high and low station, will concur. 

Mr. Bobbins, chairman of the board of National 

Screen Service, is one of the most modest 

men in the industry, despite a long record of 

active participation in numerous civic and charitable 

enterprises for which he has earned many 

|)laudits; and despite the considerable business 

ûccess which he has enjoyed. In all industry 

I'luleavors for worthy causes, he has played an 

important part, aside from giving generously. 

Whether of a patriotic, humanitarian or strictly 

industry nature. Mr. Bobbins always has rendered 

inyalu:dile aid. often at great expense to 

himself and his company, whose services he has 

freely made available wherever and whenever 

needcfl. 

.•\> an industry pioneer. Mr. Bobbins has been 

a trail-blazer in the business function to which 

he has devoted himself for the past third of a 

century, and through which he helped to accelerate 

the growth of the motion picture In its 

pre-eminence as a medium of enterlainmcnl.

: October 

DEFENSE COMMITTEE 

CALLED TO ACTION MEETINC 

ALLIED 

Preconvention Session 

To Draft Plans for 

Senate Hearings 

CHICAGO—A meeting of Allied's emergency 

defense committee has been called 

by Ben Berger, its chairman, November 4 

at the Hotel Morrison 

— to precede the 

opening of Allied's 

convention November 

7. It will be at this 

session that the committee 

will make its 

recommendations to 

Ben Bcrger 

the board on steps to 

be taken on film 

rental relief through 

congressional action. 

Berger said that a 

date will be set for the 

opening of Senate 

hearings on the film rentals problem—hearings 

which Allied hopes will set the stage 

for enactment of federal legislation. 

CONFERS WITH HUMPHREY 

He said he has been conferring with Senator 

Hubert H. Humphrey of Minne.sota, chairman 

of the .subcommittee which will hear 

AUied'.s testimony. Berger i.s from Minnesota. 

The senator, he said, has promi-sed to start 

the hearings as soon as Allied is ready 

with its case. 

Meanwhile, Allied leaders are preparing to 

take up a variety of other trade matters at 

the convention. Prom all appearances, the 

matter of continuing membership in the 

Council of Motion Picture Organizations will 

be a controversial issue. Last week Allied Indiana 

Theatre Owners approved continued 

affiliation, but conditioned membership on a 

guarantee that no COMPO programs would 

be initiated before they had been approved 

by the nine chai'ter affiliates, and that financial 

statements would be released regularly 

to member organizations. 

This week, the COMPO question was a 

topic of controversy at the convention of Independent 

Exhibitors, Inc., in Winchendon, 

MiiKS.— the New England Allied unit. Members 

approved continued affiliation, but also 

subject to certain reservations to be drawn up 

at a later date. A committee is to be appointed 

by P»resident Edward Llder to draft 

the resolution. 

SNAPER FOR .VFFIIJATION 

Wilbur Snaper, former Allied States A.ss'n. 

who is the association's representative on 

COMPO's governing triumvirate, was for continued 

affiliation. 

"When I first represented Allied on the 

COMPO board, I thought I wa.s guarding a 

corpse. I protested the waste of money and 

misuse of management, but I soon found that 

the organization was not dying. The Audience 

Awards is rolling along well, and the tax 

" 

problem needs an organization like COMPO 

Popcorn Sessions Covet 

Wide Concessions Range 

CHICAGO—Virtually every phase of theatre 

concessions will be discussed at the annual 

convention of the 

International Popcorn 

Ass'n which is to be 

simultaneously 

held 

with Allied States 

Ass'n. TESMA and 

TEDA November 6-9 in 

15~^'^^^^^ the Morrison Hotel. 

Three morning sessions 

^ ^^^^^^^ 

/mP^^^H will be devoted to the 

f^^lJ^^H theatre refreshment 

Im ^^^^H problem, with the final 

I" ^^^^^ meeting to be held 

Thomas J. Sullivan jointly with the other 

organizations. 

Not only popcorn, but beverages, hot dogs, 

candy, ice cream as they relate to the theatre 

operation will be discussed by men who 

are nationally known in their fields. As was 

the case a year ago, tiie IPA will have a 

tradeshow separate from the TESMA-TEDA 

exhibit, at which 69 companies will be represented. 

Tlie economics of theatre concessions will 

be explored by several of the speakers. Bert 

Nathan, of Theatre Popcorn Vending Co., 

is president of IPA; J. J. Fitzgibbons jr. of 

Theatre Confections Ltd., Toronto, is chairman 

of the board, and Thomas J. Sullivan 

is executive vice-president and counsel. Presiding 

at the various sessions will be Lee 

Koken, RKO Theatres, Inc. and Nathan. 

The complete program: 

MONDAY, NOVEMBER 7 

All Sessions 9:30 a.m. to Noon 

"Popcorn Merchandising and Promotional Aids," 

William Smith, Popcorn institute. 

"Popcorn Situation and What Con Be Done to Improve 

It," James V. Blevins, Slevins Popcorn Co., Nashville, 

Tenn. 

ICE CREAM: (a) Whot New Methods and Display Are 

Being Used, Cliff Lohrbeck, Supurdisplay, Inc.; (b) 

Frozen Custards in Theatres, Representative of 

Mills, Inc. 

"Are Hot Dogs Posing a Problem in Conventional 

Theotres?" Sam Rubin, ABC Vending Co. 

"New Ideas in Drink Equipment": Automatic Machines, 

Mel Rapp, Apco, Inc.; MonucI Operation, Dick 

Sherman, Orange Crush Co.; Newest Developments, 

Bob Pcrlick of Perlick Brass Co., and Arthur Segal, 

Selmix Corp. 

"Western and Midwest Merchandising Methods," »d 

Muhmel, Commonwealth Circuit; Glen PocKd 

Alliance Circuit. 

CANDY: "Vending by Mochine ond What It Meo,' 

Moe Glockner, Automatic Canteen of Ameto; 

"Ways to Boost Candy Sales in Theatres," Jces 

Mulcahy, Merchandising Consultant. 

TUESDAY, NOVEMBER 8 

Drive-In Theatres Session 

"Steps to be Considered in Planning Conces^ns 

Layout, Including Storage and Advance Preporon 

Facilities," Mel Wintman, Smith Manogement C*p. 

"Advantages of Both Cafeteria and Station Orations," 

Nat Buchman, Theatre Merchandising Cp 

"New Ideas and Trends in Drive-In Concessions: In 

the Southwest, Mortie Marks, Jefferson Amusecnt 

Co.; In the Midwest, Spiro J. Papas, Autontic 

Vending Corp. 

"New Equipment to Speed Up Service," Irving R^;nbloom, 

Sovon Co. 

"Costs Per Person ond Averages to Shoot At,". hi 

Lowe, Theatre Candy Co. 

' 

"Intermissions, Trailers and Playgrounds as onjKid 

to Snack Bar Sales," James O. Hoover, Mtin 

Theatres. 

"Effect of Cart Sales and Butchering on OvtAII 

Sales," Lester Grand, Confection Cabinet Corp. 

"The Importance of Backroom Refrigeration," rry 

Blumenthal, Flovo-Rite Foods. 

"What to Look For in a Good Concessions Operoln. 

Bert Nathan, Theatre Popcorn Vending Co. 

"How IPA Serves the Theatre Concessions F,d, 

Thomas J. Sullivan, executive director, Internolnot 

Popcorn Ass'n. 

WEDNESDAY, NOVEMBER 9 

Combined Allied, TESMA, TEDA, IPA Sessi 

(Conventional Theatres) 

"Popcorn, Oil and Merchandising," Charles G. Mtei. 

Monley, Inc. 

"How to Improve Popcorn," H. E. Chrismon, Crjri 

Corp. 

"Batch Pack—Newest Development for Theatre 'apcorn 

Popping," Benjamin Banowitz, Popcorn irp. 

of America. 

"Candy, Ice Cream ond Hot Dogs," Sam Rubin, BC 

Vending Corp. 

"Modern Trends in Dispensing Drinks," Ken flv. 

Interstate Theotres. 

(Drive-In 

Theatres) 

"Sanitation for the Theotre Storage Room on, fly 

Control," Emmet Champion, Arwell, Inc. 

"Blueprinting Concession Layout: Proper EquitenI 

and Modern Trends for Most Profitoble Opera n, 

Mel Wintman, Smith Management Corp. 

"Cafeteria vs Stotion Operation," Not Bucton, 

Theatre Merchandising Corp. 

"Costs, Cents Per Person and Averages to ool 

' 

For," Spiro Popas, Automatic Vending Corp. 

"Intermissions, Trailers, Playgrounds, Car Soles^nd 

Butchering," Phil Lowe, Theatre Candy Co. , 

"What to Look for in a Good Concession Opera n." 

Bert Nathan. 

(Continued on page 10) 

Birt Nathan Spirn Papa! Sam Kiilii 

BOXOFFICE 

: 

2919"

; 

raise 

. 

1 

VIYERS CHARGES PRERELEASING 

1 IS 

ATTEMPT TO EVADE DECREES 

effect Is to Superimpose 

lew Run Ahead of the 

stablished Runs' 

WINCHENDON, MASS. — The fastlowms 

practice of prereleasing pictures 

'is chanietenzed as an attempt to evade 

•ovlslons of the de- 

Ms entered in the 

tvernment's b i g 

lUtrust suit. A. F. 

'yers charged at the 

nvention of Indendent 

Exliibitors. 

Monday i24i 

Ic. 

Despite all protestanns 

of the film comjnles 

he declared, the 

':tu purpose and ef- 

'•t of the practice is 

and maintain 

.mission prices and 

A. F. Myers 

pose new and increased clearances on sub- 

•Muent run and small-town theatres." 

frXOMES 'XEVV CLE.\R.\NCE' 

flyers told the convention that prereleas- 

;: mvolves the superimposing of a new run 

lead of the established runs, and that this 

(nipts established clearance. All this is 

rating what he termed "a new clearance, 

^^sliUng of waiting time between the preitase 

run and the established first run." 

J particularly struck out at Paramount's 

iicy of "merchandising engagements." 

'uch practices, he said, establish an inlermlnate 

clearance which is not specified 

fthe contracts and rests in the "whim of the 

ttributor." 

rhe word "availability," he charged, has 

us« prereleases are increasing In number 

• all companies seem to want to get Into 

B:omCE :: October 29. 1955 

Agenda for Allied 1955 Convention 

.MO.ND.VV. .NOVL.MUEU 7 

9 a.m.— Registration 

10 a.m.— Boajd of directors meeting 

11 a.m.—Ti-adeshow 

2 p.m.—Opening .session 

Call to order; Jack Klrsch, convention 

chairman 

Keynote address: Ruben Shor, president 

Business session 

5-9:30 p.m.—Tradeshow 

TUESDAY. NOVEMBER 8 

9:30 a.m.— Film Chnics 

1—Small Towns 1 3,500 or lessi 

2—Large Towns (to 20,000 

3—Cities (20.000 to 100,000 > 

+^Key Neighborhoods, Second Runs 

5—Outdoor Theatres 

the act. If Barnes reservations concerning 

the practice, if carried too far-, mean anything, 

then he should consider that he has 

been challenged and put the practice to test 

under the decrees and under the law." 

Now, "something new has been added," he 

chai'ged. 

"Barnes report was based on a record which 

indicated that the prerelease runs were 

awarded on a competitive basis or, at least, 

were open to all theatres if they could afford 

such luxuries. So far as the record disclosed. 

Skouras May Reveal New 

Sound for Small Theatres 

New York—Secret technical advances 

in photography and sound reproduction 

arc expected to be disclosed by 

Spyros P. Skouras, president of 20tli Century-Fox, 

at a joint luncheon meeting and 

equipment showmanship clinic at the 

Allied-TESMA-TEDA-IPA conventions in 

Chicago .November 8. 

Skouras will discuss the 20th-Fox 55mm 

filniins process which will be demonstrated 

the day before at a Chicago theatre. 

.Members of TES.M.A said they expeeled 

Skouras to say that a new sound 

development will permit small theatres to 

reproduce sound from film that is equal 

in quality to that at the Radio City Music 

Hall. They said also that 20th-Fox has 

indicated that equipment costs will be 

very low. 

L. W. Davee of Century Projector Corp. 

will be moderator at the clinic at which 

Skouras will speak. Earl I. Sponable, 20th- 

Fox technical expert, will be there to 

answer questions. Others on the panel will 

be Fred E. .Aufhauser, .VI Boudouris, I-. C. 

Diekely, J. \. Fctherston, .Arthur Hatch. 

J. V. .lohnstone, F. \V. Keilhack. Fred C. 

Matthews, .Arthur Meyer, .1. V. O'Brien 

and Leonard Satz. 

ij CUfull Uuyuni, Uiddiim 

12:00—Combined luncheon with TESMA- 

TEDA 

1:30-3 p.m.—Equipment Showman.ship Clinic 

(L. W. Davoe, Century Projector Co.. 

Moderator I 

3 p.m.—Open Forum on Industry Problem.s 

8 p.m.—Night Club Party. Chez Paree 

WEDNESDAY, NOVEMBER 9 

9 a.m.— Earl Bird Breakfast 

9:30 a.m.—Conce.ssions Clinic 

12:30 p.m.—Delegates Luncheon 

1 :30 p.m.—Open Forum, Closing Business 

session 

6:30 p.m.—Cocktail Party, National Carbon 

Co., host 

7:30 p.m.—Motion Picture Industry Banquet, 

Coca-Cola Co., host 

the prereleased pictures were offered theatre 

by theatre." 

Myers then limited his discussion to the 

"something new has been added" to Paramount, 

the one company, he said, on which 

he had authentic information. The pictures 

in question, he said, are "Strategic Air Command" 

and "Desperate Hours." 

On these, he said: 

" 'Strategic Air Command' was given a 

preliminary run in seven selected theatres 

w'hich, according to Louis Phillips, Paramount's 

general counsel, were modified in 

certain respects in order to show the picture 

to the best advantage. I pass over this special 

run in seven hand-picked theatres in 

order to deal with something vastly more important. 

"Thereafter the pictiu-e was shown on another 

special run, inserted ahead of the regular 

first runs, in 601 selected theatres. These 

showings were called 'merchandising engagements' 

and that was the first time that I ever 

encountered that term. So thLs picture, made 

with the cooperation of the United Stales Air 

Force, and using its personnel and equipment, 

was given two prerelease runs, in hand-picked 

theatres before it was put on regular release. 

"Coming to 'Desperate Hours.' which is of 

current interest, it is being given a special 

prerelease in 128 theatres in the United 

States, again under the name of 'merchandising 

engagements." 

"Isn't it amazing that, in the whole United 

States. Paramount has chosen only 128 theatres 

as suitable for showing this picture on 

prerelease? Assuming there are 18.000 theatres 

in the United States, this method deprives 

17,872 of all opportunity to play on 

this preferred run. 

"I do not know how many theatres there 

are in the Boston exchange territory, but I 

am told that only eight theatres therein were 

tapped by Paramount for the honor—eight 

theatres scattered through five .

: 

: October 

. 

P(d^ SeâU. 

'^"'^'' Convention 

W '^w^'-^r- ^^ ^r--^^^-'^ (Continued from nage page 8i 

Skouras Testifies Why 

Fox Did Not Sell to TV 

At 16mm trial, he says money, not monopolistic 

conspiracy, was the reason; theatres 

better market for old films than television, 

and if companies made vintage product generally 

available to video, majority of small 

theatres would have to close; declares no TV 

company has yet approached him with sufficiently 

attractive offer to sell product. 

• 

No Formal MPAA Approval 

Yet for Arbitration Setup 

Theatre Owners of America and ITOA of 

New York have acted, but distributors are 

waiting; conferences between distributors and 

exhibitors on plan for financing project will 

be necessary. 

* 

New Jersey Allied to Move 

On Drive-In Acquisitions 

Plans protest when Dept. of Justice presents 

to federal court a request by Loew's for site 

on Route 35 near Keyport; national convention 

next month will debate acquisitions by 

divorced circuits. 

* 

Pennsylvania Senator Seeks 

End of Sunday Referendums 

John H. Dent wants to substitute petition 

signed by 20 per cent of voters and also to 

provide that question can be placed on ballots 

of either general or municipal elections, 

instead of on latter alone. 

• 

Technicolor May Increase 

Price of Release Prints 

Dr. Herbert T. Kalmus, president, says 

higher labor costs may force one-half-centa-foot 

increase to 5.48 cents a foot; estimate.s 

added cost to industry of slightly over $1- 

000.000 on basis of last year'.s output. 

* 

Radio Station Monopolies 

Criticized by Kintner 

Head of American Brodcasting Co., declares 

UHF stations cannot operate in places 

where there are two VHF stations; asserts 

national allocations for TV service could be 

improved by limiting top markets to four 

competitive stations each. 

* 

Sheraton Hotels Continue 

Showing Football on TV 

Nolle Dnme-Nuvy sanie Saturday (29i 

.second to be piped into hostelries in New 

York, St. Louis. Chicago. Detroit. Cleveland. 

Philadelphia. Boston. Baltimore, Washington 

and Naval Academy at Annapolis; food and 

beverage sales heavy. 

• 

Barney Balaban Heads Group 

To Pick Capital Art Site 

Paranuiiint president named by President 

Ei.senhower us ehainnan of Kroup to pick location 

for huge cultural and art center in 

Washington; $10,000,000 fluid to be sought; 

Robert W. Dowling also aiding. 

What is needed today is proper management, 

and adherence to the constitution, he 

said. With these, COMPO can serve the industry. 

Nathan Yamins of River Falls, Mass., one 

of the veterans in Allied's history, opposed the 

resolution. He said exhibitors can band together 

in their fight for tax relief and, in so 

doing, would enhance AUied prestige. 

However, he said that if National Allied 

approves continued affiliation with reservations, 

he would not oppose the action. 

TO TAKE UP ARBITRATION 

Meantime, Abram F. Myers, Allied's general 

counsel and board chairman, declared in 

an address before the convention that he 

would take up the proposed arbitration draft 

recently approved by Theatre Owners of 

America at the Chicago meeting. Allied is 

not a party to the arbitration plan as 

drafted. 

He said, speaking for himself, he would 

have no positive objection to any arbitration 

plan so long as the use of it was not obligatory 

on exhibitors and it did not actually 

harm those who did not invoke it. 

"I might think the system futile and a 

waste of money, and in that case would feel 

free to say so, but I would respect the right 

of anyone to go for it, if he saw fit," Myers 

declared. 

Myers, however, did discuss one phase of 

the arbitration draft. He told the convention 

that an important phrase defining clearance, 

which had been included in the 1952 draft, 

was not included in the text recently announced. 

"Allied rejected the 1952 draft of an arbitration 

plan not only because it did not provide 

for arbitration of film rentals and sales 

policies. It rejected that plan also because. 

by reserving to the distributors the right to 

prerelease two pictures each per annum, it 

tended to nullify important provisions of the 

decree and would seriously injure its members," 

Myers said. 

The old draft, he said, contained a definition 

of clearance calculated to protect the 

subsequent run and small-town exhibitors 

against unreasonable clearances—that is. 

clearances not stated in the contracts. 

ASKED FOR CLARIFICATION 

In the negotiations, he pointed out, the 

di.stributors advanced a definition of clearance 

which read: 

"Clearance means the period of time 

stipulated in license contracts between 

runs of the same feature within a particular 

area or in specified theatres." 

Myers said that remembering the old con- 

.sent decree arbitration (19401 "in which distributors 

took the position that there was no 

arbitrable clearance because it was not specified 

in the contracts." he got the distributors 

to agree to add the following phrase to the 

definition 

"... or which regularly occurs between 

the prior and subsequent runs in 

competing theatres in the absence of any 

express contract provision describing the 

same." 

Myers .said this amendment was deleted 

from the present draft. Those who drafted 

the text must have known all the arguments 

for the amendment, as they were present 

when the matter was discussed, he said. 

"In the face of this record, how can we 

Figaro to 

Produce Nine 

For United Artists 

List 

New York—Arthur B. Krim, preside 

of United Artists, and Robert Lan 

executive vice-president of Figaro, In 

have signed an agreement under whi 

Figaro will make nine pictures for U. 

release during the next four years. Fi 

will be produced, directed and writti 

by Joseph L. Mankiewicz. Two of ! 

five will be produced first as stage pla;. 

escape the conclusion that deleting my clise 

from the definition of clearance, coupled iUi 

the retention of the provision permittinfJie 

prereleasing of two pictures per companijer 

year, constitutes a deliberate attempt to lialize 

the prereleasing practice with all thejsruptions 

and injustices that it entails? he 

asked. 

Prereleases 

(Continued from page 9) 

How does Paramount, and how can thfDepartment 

of Justice, reconcile this Indpicking 

of theatres for these 'merchanciing 

engagements' with the provision commi to 

all the decrees which enjoins the defendats— 

"Fi-om licensing any feature for exhition 

upon any run in any theatre In ly 

other manner than that each liceie 

shall be offered and taken theatre by t'- 

atre. solely upon the merits, without s- 

crimination in favor of affiliated theatj 

circuit theatres or others." 

He declared, "The district court resof't^ 

denied all moves by the defendants tollitej 

into the decrees an exception in fav tt: 

roadshows, which are. essentially, the 

thing as prereleases and 'merchandislnl engagements.' 

The judges who heard th evidence 

and decided the case in.sisted tK ail 

pictures be disti'ibuted in accordanceivith 

the provision which I have quoted. 

"But the film companies," he said. 'encouraged 

by a tolerant antitrust division lave 

been trying ever since to evade the inndment 

of this provision as well as the proBion 

against fixing 

I 

admission prices." 

Film Leaders to Be Dais 

Guests of the Pioneers 

NEW YORK — Ned E. Depinet, gceral 

chairman of the 17th annual showmajhlp 

dinner of Motion Picture Pioneers at lich 

Herman Robbins, chairman of the bOil of 

National Screen Service, will be honoil a^ 

"Pioneer of the Year," has invited 58 inistry 

leaders to be dais guests. The dinner vl be 

held November 4 at the Waldorf-Astoi 

The dais list includes: 

Jock Alicoote, Richard Altschuler, Barney B-ibon. 

Robert Benjamin, Note J. Blumberg, Harry 3J'. 

Walter Branson, Steve Broidy, Max A. Coher Jock 

Colin, George F. Dembow, Som Dembow jr., Gus »«"* 

Claude Ezell, S. H. Fabian, Ed Fay, Charles Foist, Jo* 

Emanuel. 

Also, William J. Germon, Leonord H. Gel "W" 

Samuel Goldwyn, Jomes R. Grainger, Abel '«" 

William J. Heincmon, Eric Johnston, Bcnjom Ko. 

menson, Horry M. Kolmine, Arthur Krim, AM'"' 

man, A. Montogue, Ed Morey, Chorles C. Mos'witi 

John J. O'Connor, Robert J. O'Donnell, Dan 5h«o 

Ferdinand Pecoro, Som Pinonski, Martin J. Cigl« 

And, Milton Rachmil, Chorles M. Reogon,:. V 

Richards jr., Som Rmzler, William F, Rodger; Som 

ucl Rosen, George Schoefer, Alfred M. SchvM'O 

Sol A. Schwortz, Grodwell Sears, Ben Shlyen, ô'S' 

Skouros, Spyros P. Skouros, Wilbur Snaper, ."•*" 

Vogel, Moj. Albert Warner, George Weltner, "«" 

J. Votes and Adolph Zukor. 

10 BOXOFFICE ; 

2 1955

Recently, I sat in 

on the screening of 

a rough work print 

of "Good Morning, 

Miss Dove. Even 

in its crude, incomplete 

form, it reached 

out to me as few 

pictures have. 

$ f

In the projection room with me were about a hundrea 

men and women, comprising representatives of the Board oj 

Education, heads of national women's clubs, parent-teachei 

groups, men of the cloth, 

civic leaders, Rotarians. Importam 

people all, with widespread influence — molders of public 

opinion. 

When the picture ended, there was an outbursi 

of spontaneous applause. These people loved it! They're 

ready to call attention to the picture in every commu 

nity throughout the United States. It 

the ideal picture for Thanksgiving. 

impressed me ai 

If you were to jot down your own specifications fo\ 

Thanksgiving, you woidd find that they were all anticipatet 

in "Good Morning, Miss Dove." We couldn't have producet 

a better picture for the occasion. It's perfect! 

1 hanksgiving is a family holiday. The kids an 

home from school; everybody gets together, thankfii 

for the blessings they have received during the pas 

year. It's a joyous holiday! 

It is 

most important that you book the right pic 

ture for Thanksgiving Week — one that will appeal t* 

every member of the family; in fact, every member c' 

your community.

jMiss 

cal 

Good Mornin

Sliding Scale Is 

Most 

Equitable: Kerasotes 

MEMPHIS—George Kerasotes, a TOA vicepresident, 

called the sliding scale method of 

selling motion pictures 

•'more fair and equitable" 

than any other 

method used for percentage 

rentals and 

urged an adoption of 

an acceptable version 

of this system to end 

the wrangling between 

distributors and exhibitors 

over trade 

practices. 

Kerasotes, speaking 

at the annual convention 

of Tri-States 

George Kerasotes 

Theatre Ass'n. also told the delegates that 

reduction in film production has reduced 

movie attendance. The greatest reason for 

the decline in patronage, he declared, is the 

fact that exhibitors are getting about 300 

pictures less a year now than in 1942. 

"I know that the sliding scale has been 

abused by the distributors and by some exhibitors," 

he said. "The exhibitor in some 

cases padded his overhead or he may have 

been operating too costly a theatre. The 

distributor frequently asked for sliding 

scales with a 35 per cent or 40 per cent 

minimum and this is inequitable. 

"I am confident that if the time spent in 

haggling would be spent for an intelligent 

computation of a sliding scale to suit the 

individual theatre, we could resolve most of 

our differences," Kerasotes declared. 

He said that if the distributor is unwilling 

to accept a sliding scale based on overhead, a 

scale could be devised based on grosses. "Thus, 

the .scale will rise or decline with the gross 

of each feature. This can be computed by 

taking the average of top-grossing features 

and basing the scale on the average gross. 

The film company will receive a higher rental, 

if it glosses more than the average and, 

correspondingly less, if the gross is less. 

"The sliding scale is the only method that 

makes a picture earn its way," Kera.sotes 

maintained, "the high-grossing picture being 

the recipient of the high film rental." 

He made a plea to film salesmen in the 

Tri-Stafes 

Arbitration Plan 

Ass'n Okays 

Memphis—The arbitration plan before 

the industry was approved l)y the Tri- 

States Theatre Owners Ass'n at its convention 

hrri' this week. In addition, the cxhil>itors 

placed themselves on record oppiisinR 

any attempt to legislate federal 

control of film rentals. 

The resolution on rentals control deelared 

the association was oppo.sed to 

"any interference with the theatre business 

by anyone," including the government. 

Roth resolutions affirmed action taken 

by Theatre Owners of .America at its 

recent I.os .Angeles convention 

TOA Ready to Take Up 

Distress Cases in 

N.Y. 

Memphis—Top TOA officials are prepared 

to go to bat for distressed exhibitors 

in the home offices of the distributors, 

when differences can't be resolved at the 

exchange city level, George Kerasotes, 

TOA vice-president, told the Tri-States 

Theatre Owners Ass'n here this week. 

He told the association if it was unable 

to help a distressed exhibitor locally, 

national officers will appeal the case to 

the sales manager or division head in 

New York. However, TOA will insist on 

getting specific facts and not just general 

statements. 

"In other words," said Kerasotes, "we 

want the name of the exhibitor, subject of 

the controversy, name of the company, 

the salesman and branch manager involved. 

With that information, we will 

make every effort to assist any exhibitor 

who has been treated unfairly. No theatre 

in TO.A will close because of unfair 

film rentals." 

audience to use logic and reason in liandling 

negotiations with exhibitor customers. "Your 

livelihood," he said, "depends upon the 

existence of the exhibitor. Without him there 

will be no need for salesmen. 

"I know your sales managers give you 50 per 

cent terms as an objective, but this does 

not mean that you should sell every exhibitor 

on the basis of this objective. Flexibility and 

common sense are needed. No .salesmanager 

has reached his position by being inflexible. 

He has traded, and deviated from his own 

policy, and you must trade and deviate to 

keep your customer healthy and in operation." 

Kerasotes likened the state of affairs for 

the exhibitor to a ride on a roller coaster. 

"We are thrilled with the high gro.sses of a 

successful movie and depressed with the unsuccessful 

one. In today's market, there seems 

to be no plateau—no middle course— no 

sustaining momentum to carry us through 

weeks of unstable 'A' and 'B' pictures. 

Grosses are fluctuating wildly and dangerously, 

and no theatre can be successful losing 

Its f-ain." 

One of the difficulties, he explained, is 

that the high grosses of the past year have 

stimulated the producers to devote all their 

resources and ingenuities to making "A" 

product. The payoff has been tremendous to 

the successful producer, and the smart producer 

is rightfully and sensibly trying to 

strike a gusher. Consequently, he said, there 

has been a substantial reduction in the 

number of pictures made. In 1954, our studios 

produced only 232 features against 354 in 

1953, and way down from the 546 made in 

1942, he said. 

This has not only i-esulted in creating a 

seller's market, but the product shortage has 

been the greatest factor in the reducing movie 

attendance, Kerasotes declared. This drop in 

:ittcndance is dangerous and may spell 

(li,-.asler for exhibition, he said. 

Distributors Ponder 

Soviet Film Request 

NEW YORK—Release of U. S. filn to 

Russia and Iron Curtain countries isstiU 

being considered by the Motion Pictur(Export 

Ass'n, in response to a number o requests 

from those areas. Some of the A'EA 

member companies, however, are contriing 

to be lukewarm about any such deal, hey 

. 

have memories of assignments of filr to 

Russia for which no payment was madeand 

Russian pu-ating of films with the aim 

they were war booty. Tliey also are orcerned 

about public reaction. 

The State Department hinted a year :o 

would not object to dealings with the 'm^sians. 

The matter now may come up jain 

as a result of the "new look" in interna mal 

relations, with Eric Johnston, MPEA esident, 

checking with the government f its 

present attitude. The idea is to sho\ the 

Soviets the American way of life. 

Consideration of the public relations ngle 

of any such project will figure in anyinal 

decision. Alfred E. Daff, executive icepresident 

of Universal-International, st>sed 

that during the week. He said that Ifore 

a definite move is made, the position ( the 

industry should be carefully explained torevent 

any harmful public reaction. 

Meanwhile, a fresh attempt to arrival a 

formula by means of w-hich foreign iport 

licenses can be allocated to the major ompanies 

with a minimum of dispute w! be 

undertaken at the weekend by the MPEAThe 

problem of a fair division based on the udness 

done in an export area by a mnber 

company has been a recurring one c^r a 

period of years. 

Of immediate importance is a divisii of 

190 Italian permits. When the MPEA ember 

companies failed to reach agreemei the 

Italian government took matters into itown 

hands. MPEA does not w-ant to accei the 

government allocations because it feelsillocations 

among American companies are heir 

business. 

Johnston a week ago said the need ir a 

formula was urgent. 

RKO Theatres 9-Month et 

For 1955 Is $1,473,722 

NEW YORK— Net income for RKO ne.v 

tres Corp. for the first nine months ol9M 

was $1,661,434 before the deduction of .

and 

. 

bis 

. or 

I 

HANK SAYS FOREIGN PICTURES 

MUST RELIEVE U.S. SHORTAGE 

Tils Rome Meeting 12 Top 

F atures Would Provide 

S3 Million in Rental 

'.'.v.— Anuiiciin ixlubitoi's must look 

n miuket-s to solve their product 

problems. Myron N. Blank, new 

:it of Theatre Owners of America. 

ijathering of European promd 

exhibitors under way here. 

i*elve more top pictures per year would 

tcrase the total United States theatre grass 

b> 150^0.000 annually by increasing attendu 

would produce a film rental of $50,- 

• 

(KWO. he declared. 

."his market is ready and waiting for you 

tmnieiica." he told his hearers. 

a;i>ternatiox.\l setting 

If (fathering here is the annual conven- 

' 

Union Internationale de L'ELxploitat 

matographique. It has drawn repre- 

.es from all the European countries 

j^.^c of the Iron Curtain. TOA joined this 

otinization during the recent convention at 

Li Angeles after formal action by the board 

directors. 

sr.k led up to a detailed discussion of the 

• 

shortage in America by saying that 

rs in the United States are "in 

and that their problems "may well 

«*nd to your countries." 

S said 60.000.000 people, or about 35 per 

ee of the U. S. population, listen to a single 

le,ast, with the passibility that toll tele- 

T^r. could add to the complications if 

iviorized by the Federal Communications 

O mission. 

'iring the past six years fewer and few«r 

p^jres have been released by the major 

ctpanles. The average of 36 pictures per 

y from Paramount, Loew's, 20th 

-Fox. Warner Bros, and others has 

i from 36 per vear to 18 or 20. he 

Ai;ed. 

OiS DROP IX FE.ATVRKS 

tet us actually look at the figures: in 1950 

»h^ were 379 features released by domestic 

.:es. but in 1954 only 232 features were 

approximately 30 per cent less 

e number released in 1950. at the time 

of •orcement. Because these companies are 

Wely dependent on the making of motion 

phires to show a profit they feel that every 

Pkire must have the ingredient of being 

•'? picture. Consequently, only proven 

^Titers, stars and directors are em- 

It Is obvious that such a system does 

I'w the opportunity for new talent to 

«! mto our industry as readily as under 

•l»)W system. 

or example, the president of one of the 

»»'. OS In Hollywood last week stated that 

'h have 15 pictures ready to go. but they 

find the proper talent to cast the 

Because studios are so dependent 

K talent, and because by their present 

"kiod of operation they have created a 

'îê of talent, the co.st of the so-called 

•o ;alent has continually increased." 

"Ik turned to the technical changes in 

The Big Push Under Way 

For Audience Awards 

NEW YORK—The big push in promoting 

Audience Awards, the industry's first national 

public relations project in many years, is 

under way. 

The Awards idea has caught on in all sections 

of the country. In the press. Audience 

Awards has become a frequently used phrase, 

and many newspapers have joined with local 

exhibitors to promote wider participation in 

the balloting for favorite stars and pictures. 

The theatre balloting will be held November 

17-27, and winners will be announced 

early in December. Originally it had been 

planned to make the announcements on a 

nationally televised show, but this plan has 

been abandoned. E. C. Rhoden. president 

of National Theatres and chairman of the 

Audience Awards committee for COMI»0. revealed 

this shift in plans at the annual Panhandle 

dinner of the Publicist Ass'n, Local 

818. lATSE, in Hollywood Tuesday i25>. 

Rhoden .said he and other COMPO leaders 

found it was not "advisable" to schedule the 

event for televising, and that the various 

winners will receive the Awards at a formal 

dinner to be held in December. 

At headquarters here, it was announced 

that exhibitors participating in the poll will 

receive supplies of ballots in a week or ten 

days. An order for 35.000,000 ballots was 

placed with a printer by Robert Coyne, 

COMPO's special counsel, and they are coming 

off the presses at a rate of 3,000,000 a day. 

The ballots are 5 4xlO\ inches in size. 

They list 20 names in each of the five categories 

to be voted. There is also a blank space 

in each column for write-in votes. Voters 

are told they can vote for only one name in 

each column, that the ballots must be deposited 

in the ballot boxes of the theatres 

and that anyone, regardless of age, may vote. 

The ballots have been copyTighted by COMPO 

and reproduction is forbidden. 

The branch offices of National Screen Service 

are handling the distribution. 

Green tally sheets have also been prepared 

and will be distributed soon by NSS. Exhibitors 

are asked to fill them in on the night of 

the industry in recent year.^ 

"Due to the competition of television and 

from other forms of amusement," he went 

on, "we are striving for technical improvements 

in our motion pictures. Motion pictures 

are most successful when the audience feels 

it is part of the story. All of you know or 

have seen Cinerama. Last week a new system 

was presented to the American market 

called Todd-AO. This is different from Cinerama 

in that only one projector, using a 

70mm film, produces an effect similar to 

Cinerama through a curved .screen. Undoubtedly 

this system will be more generally 

BALLOT 

KM MJtWKI AWUH HIOION • Nmi>bt I7.i;. I«SS 

OtMT ONI IN lACH COtUMMI 

_&t'l 

Audience Awards Ballot 

zsst: 

the last day of voting and mail them at 

once to the nearest branch office of Price 

Waterhouse & Co., which will tabulate the 

national totals. The firm of public accountants 

must have them by midnight November 

30. Duplicate forms for exhibitor files and 12 

worksheets for recording the daily vote will 

accompany the tally sheets. 

used in the theatres throughout the world 

because it does not require so many physical 

changes in the theatres. 

"National Theatres, which formerly were 

the theatres owned by 20th-Fox. have developed 

a system called Cinemiracle, whicli 

although I have not seen it. I understand i.- 

an Improvement over Cinerama and Todd- 

AO. 

"Every one of the.se methods has. so f:i: 

proven commercially successful, and If the 

exhibitors throughout the world will encourage 

technical developments I cannot help 

but feel that all of us will benefit." 

SCDFTICE :; October 29. 1955 15

"EVERYTHING IS TOP DRAWER, especially 

the exquisite Vivien Leigh. Her fierce 

performing indicates a depth charge set 

to go. Her physical movements have 

volcanic force." — Bos/ey Crowfher, Times 

"VIVIEN LEIGH RISES TO GREAT HEIGHTS. 

Splendidly acted. Magnificently 

photographed." -BoxOff/ce ? 

"SURE OF VERY LONG RUN. Likely to 

assert strong rivalry against 

Hollywood's best on all the award 

lists." 

—Mion Coofc, Wor/d-Te/e. & Sun 

"VIVIEN LEIGH GIVES ONE OF HER 

FINEST PERFORMANCES. Leaves 

spectators limp with emotion." 

— Showmen's Trade Review 

"WHAT AN EXCELLENT CAST, 

AND HOW BEAUTIFULLY THEY 

WORK TOGETHER!" 

—Archer V/insten, Post 

"Kenneth More is perfect. 

WONDERFUL PHOTOGRAPHY 

OF EUROPEAN LANDSCAPES." 

— Motion Picture Daily 

"Provocative drama. Excellent direction. 

EXCEPTIONALLY GOOD PERFORMANCES. 

Should appeal to mature audiences." 

—Film Daily 

"Vivien Leigh again proves that she is 

ONE OF THE SCREEN'S MOST BEAUTIFUL 

AND MOST GIFTED ACTRESSES." 

— /ndependenf Film Journal

THE 

II 

ÎVIEN LEIGH 

•i^ng to emotional dramatic heights 

11^ prize-winning portrayal !"- rnr/Vf^/ 

»iENNETH MORE 

V^nice 

CinemaScoP^ 

COLOR by DE LUXE 

Film Festival's Best Actor of Year in an 

?xellent performance of 'Oscar' calihreV^ -iioiiyuood Reporter 

Me: nder Korda presents a LONDON FILM 

WN LEIGH and KENNETH MORE 

"•jAnatoie Litvak Production THE DEEP BLUE SEA 

>y'rence Rattigan co-starring Eric Portman • Emiyn Williams 

ic.npjay by Terence 

• 

Rattigan Produced and Directed by Anatole Litvak 

^CemaScope picture in COLOR by DE LUXE 

'^'a pleasure to do business with 20th!"

1955-56 

: October 

, 

7955-56 FEATURE PRODUCTION 

IN INCREASE OVER LAST YEA^ 

77 Pictures in the First 

3 Months, Compared 

To 66 Last Year 

By FRANK LEYENDECKER 

1 

NEW YORK—The total number of pictures 

for the current 1 selling season 

continues to show a decided increase. 

With the addition of 24 new features from 

ten companies for November 1955 release, 

the total number of new pictures for the 

first three months of the new season is 77, 

11 more than the 66 new features released 

during the first three months of 1954-55. 

This despite the fact that Lippert has released 

only one new picture, "Simba," compared 

to five new features released during 

the first quarter of the last selling season. 

23 CINEMASCOPE RELEASES 

The fir.st quarter of the new selling season 

also shows great increases in both Cinema- 

Scope and other widescreen processes, as well 

as color. Twenty-three Cinemascope pictures 

will be released from September through November 

1955, compared to only ten for the 

first three months of the 1954-55 season. In 

addition, there will be four features in Vista- 

Vision and four in Superscope—there were 

none in either process in the first quarter of 

1954-55. 

Color pictures for the first three months 

of 1955-56 will total 44, including all of those 

in Cinemascope and VistaVision, out of the 

77, as compared to 33, or just half of the 66 

new features released during the same period 

last year. 

The new Cinemascope pictures for November 

1955 release will be: "The View From 

Pompey's Head," "Good Morning, Miss Dove," 

"The Deep Blue Sea" and "I Died a Thousand 

Times," all in the dramatic category, 

and "The Tender Trap" and "Sincerely 

Yours," both comedies with songs. Paramount 

will release two VistaVision pictures in November, 

"Lucy Gallant," a comedy-drama, 

and "The Trouble With Harry," a comedy. 

"Texas Lady" is in Superscope and Technicolor, 

and "They Came Prom Another World" 

is in black-and-white Superscope. 

MGM PRERELEASE IS SET 

MGM will also prerelease Samuel Goldwyii's 

"Guys and Dolls," in CinemaScope and 

color, in a few key cities during November, 

and will have four reissues during October 

and November, the only company with current 

rei.ssues. 

Broken down by companies, the November 

1955 relea,ses will be: 

ALLIED ARTISTS— "They Come From Another 

World in Superscope, produced by Walter Wonger 

with Dono Wynter, Kevin McCarthy ond King Donovan; 

'Pons Follies ot 1956," in Eastman Color with 

Margaret and Borbora Whiting and Forrest Tucker 

and "Toughest Mon Alive," starring Done Clark 

with Lita Milan and Anthony Caruso. 

COLUMBIA— "Queen Bee," starring Joan Crawford 

Barry Sullivan and John Irelond, with Betsy Palmer' 

"Three Stripes in the Sun," filmed in Jopon with 

Aldo Roy, Dick York, Phil Corey and Mitsuko Kimuro 

and "Teen-Age Crime Wove," with Tommy Cook. 

METRO-GOLOWYN-MAYER— "The Tender Trop," in 

Cinemascope and Eastman Color, starring Fronk 

Buena Vista to Distribuie 

Ten in Next 18 Months 

HOLLYWOOD—A total of ten features— 

the largest program since the company was 

organized in July 1953—will be offered by 

Buena Vista Film Distribution Co., Walt Disney 

Productions' sales arm, during the next 

18 months. Such was the highlight announcement 

as sales, publicity, advertising and exploitation 

executives gathered at the Disney 

studio in Burbank for Buena Vista's first national 

sales convention, a six-day affair which 

ended Saturday i29i. 

The ten-picture program represents the 

bri-skest production activity in Disney history. 

Of them, one is completed, four are in work, 

three are in preparation and two are reissues. 

All are in color. 

Completed and awaiting release is "The 

Littlest Outlaw," made in Mexico with a cast 

headed by Pedro Ai-mendariz and newcomer 

Andres Velasquez. It was produced by Larry 

Lansburgh and directed by Roberto Gavaldon. 

Now in production on location in Georgia is 

"The Great Locomotive Chase," a Civil War 

drama in CinemaScope, starring Fess Parker 

and Jeff Hunter. Francis D. Lyon is directing 

for producer Larry Watkin. Also nearing 

completion is the fourth feature-length 

True-Life Adventure, "Secrets of Life," the 

final reel of which will be in CinemaScope. 

Following the release pattern adopted with 

"Davy Crockett, King of the Wild Frontier," 

a sequel thereto, "Davy Crockett and the 

River Pirates," is now being prepared for TV 

pre.sentation, following which it will be 

accorded theatrical release. Fourth of the 

properties now before the cameras is "Perri," 

based on a book by Felix Salten, and described 

as a "true-life fanta.sy." 

In preparation are "Light in the Forest." a 

CinemaScope feature version of a novel by 

Conrad Richter: "Toby Tyler," based on the 

Sinatra, Debbie Reynolds, David Wayne and Celeste 

Holm, and two reissues, "A Guy Named Joe," 

starring Von Johnson and Irene Dunne, and "Thirty 

Seconds Over Tokyo," starring Spencer Trocy. Samuel 

Goldwyn's "Guys and Dolls" will be pre-released in 

a few key cities in November, with notional releose 

in 1956. 

PARAMOUNT—"The Trouble Wrth Horry," in 

VistoVision ond Technicolor, produced ond directed 

by Alfred Hitchcock, with Edmund Gwenn, John 

Forsythe, Mildred Notwick and Shirley McLoine, and 

"Lucy Gallant," in VistaVision and Technicolor, 

storring Jane Wyman ond Charlton Heston with 

Thelmo Ritter ond Claire Trevor. 

RKO RADIO— "Texas Lady," in Technicolor and 

Superscope, starring Claudette Colbert and Barry 

Sullivon. 

REPUBLIC— "The Vonishing American," starring 

Scott Brady, Audrey Totter ond Forrest Tucker; 

"Jaguar," starring Sobu with Barton MocLone ond 

Chiquito, and "Secret Venture," produced in England 

with Kent Taylor and Jane Hylton. 

TWENTIETH CENTURY-FOX—"The View From 

Pompey's Head," in CinemaScope and De Luxe color, 

starring Richord Egon, Dono Wynter and Cameron 

book by James Otis, and an untitled Um 

adapted from Mary Jane Carr's "Childr. of 

the Covered Wagon." 

"Song of the South" and "Fantasia are 

the scheduled feature reissues. 

Buena Vista also will distribute sixiew 

half -hour subjects in the "People and 

Places" series— "Blue Men of Morocco," ^rdinia," 

"Polynesia," "Lapland," "Men Ay.nst 

the Arctic" and "Alaskan Sled Dog. Of 

them, "Polynesia" and "Alaskan Sled "og" 

will be in CinemaScope. 

Sales and exploitation delegates U the 

studio conclave observed production actiiitscreened 

completed footage and visitedj;.-- 

neyland. The visitors included; 

Leo F. Samuels, president and generalalc 

manager of Buena Vista: Irving Ludwig icepresident 

and domestic sales manager Ned 

Clarke, vice-president and foreign sales lici: 

Albert Margolies, advertising-publicil-exploitation 

director: Jesse Chinich, hoirn f 

sales supervisor: James O'Gara. special al-. 

representative: Morton Meyerson, art rector: 

Louis Gaudreau, Joseph Burke. H.ar; 

Hein, Robert Dorfman. Stephen lller 

Charles Raffaniello and Philip Raue, 1 of 

New York. 

More than SIO.OOO in rash awards iere 

distributed by Samuels for sales effoi on 

"The Vanishing Pi-airie," "20.000 Lcues 

Under the Sea," "Davy Crockett" and .ady 

and the Tramp." Among the winners fere 

David Burkan and Marty Perlberg, New'ork 

salesman and booker, respectively; C.rles 

Weiner, Minneapolis salesman: Arthur ose, 

Buffalo salesman, and Peter Thorn, LoAngeles 

sales staffer. Exploiteers Phil Cova.v. 

Cleveland: Ed Hale, New York, and ;rry 

Field. Chicago, also participated in thcutting 

of the bonus melon. 

Mitchell with Sidney Blackmer, "The Deep BluiOproduced 

in CinemaScope and Technicolor Sir 

Alexonder Korda, starring Vivien Leigh, Knclh 

More, Emiyn Williams and Eric Portmon. and joa) 

Morning, Miss Dove," in CinemaScope and D

Inree 

Little Words 

;'iat 

mean so niucn...

. 

The Story Behim 

The Story . 

. 

1954 

March 4—Samuel Goldwyn's bid for S 1,000)00 

"Guys and Dolls" revealed as the higlst ( 

made for a motion picture property. 

J///y 9—Actual signing for "Guys and Dol." t; 

place. 

////> y 

— Joseph L. Mankiewicz is signed to rite 

screen play and direct "Guys and Dol." 

J///y to do le i 

reography. 

A//gi/st 1—Mr. Goldwyn makes the annoiicen 

that startles the motion picture work Ma 

Brando agrees to play the role of Sky Atstei 

in which he will sing for the first tim 

September Id—Vivian Blaine, who created thorig 

role of Miss Adelaide, is signed for t • sci 

part. 

Septewher 79—Frank Sinatra gets the covett 

Nathan Detroit. 

roi

I .\ngeles, 

1 has 

I 

.inv 

— 

" 

•fl-inher 21— Jean Siinnions, who iu'\cr hctori.' appeared 

in a miisi(.al, roiiiuis oiii the priiuipals 

jj_,.^ /^ 

hv >iuiiin.U '*> P'a\ ihc mission Ljirl, S.ir.ih Brow ii. 

loss 

I"\ai.il\ .It '):0J. Director M.uikiiw ic/ 

turns the caiiuras on the "l'iii;iic tor 1 in I lorns" 

numhcr. 

\^î)—The last take ot "l\t Mc I'oppa" is tmishLil 

at 5:45. iiuhnc one ot the h)ngcst and costliest 

• shootini; scheihiles. "Cliiys .incl Dolls'" c.inie in 

.It upwards ot •^s.soo.ooo. 

1^1/5—Nation-wide poll on "Ciuys and Dolls hegins 

in 5 2 cities. 

4iifVj//5—Report t)t coast-to-co.ist survey ot 15.51)0 

. 

persons in 5 2 citiesshows that "Ciuys and Dolls " 

the greatest advance want-to-see interest of 

picture since "Cjone \\ ith the \\ ind." 

Û'it22—World Premiere hooking ot "Guys and 

Dolls" tor the Capitol Theatre, New York. 

Am'Sl 2}—Chicago Theatre, Chicago, books 1 he 

t 

Picture of The "\'ear. 

Aifjit 25—The Paramount Hollywood Theatre, Los 

announces it has closed deal for year's 

biggest attraction. 

\eff~mber I—The Astor Theatre, Boston, tells its 

patriins the good news. 

Sf/>/imhfi- C>—The (ioUKwri Girls start on long 

n.itionu ide lour ot promotion, i'irst cities 

\isited \ieli.l a goUlen h.irsest of iiews|i.iper, 

r.ulio .iiul r\' puhliiiiv. 

Sff>fc////>frS— Kiiili I hi-. Ill I, \\ .isliington, joins lirst 

theatres in Americ.i to hook "Guys anil Dolls." 

Si'ptfiiihcr /.I—A Las Vegas hotel hiils S5(), ()te///her I')— Life m.iga/ine ilevoies 10 p.iges aiul a 

full color cover to "Guvs .uuj Dolls. 

September 21 —Orpheum Theatre, New Orleans, tells 

the South the good news. 

September 21— Riversiile Theatre, Milw.iukee, publicizes 

its happy booking to the fans. 

October 9—^d Sullivan, on his CBS-TV Show, telecasts 

a half- hour Salute to "Guys and Dolls. ' 

NOTE: Tliis is just the beginning. Day by day the build-up 

grows as the national publicity mounts, as ads begin to break 

everywhere and TV and Radio add countless millions of "want-tosee" 

to the greatest potential advance audience ever created for a 

motion picture. 

SAMUEL GOLDWYN'S 

Guys And Dolls 

MARLON BRANDO 

JEAN SIMMONS 

FRANK SINATRA 

VIVIAN BLAINE 

w.lh 

ROBERT KEITH • STUBBY KAYE • B. S. PUILY • JOHNNY SILVER 

THE 

nnd 

GOLDWYN GIRLS 

WfatPn lor Ih,. S,.K and ly,ici by 

Cho,oOB-=phy by 

FRANK LOESSER 

MICHAEL KIDD 

in CINEMASCOPE • Phologtophod In EASTMAN COLOR 

I 

Distributed by M-G-M

J 

«tf 

ON AMERICA'S 

DOOR-STEP!

,. .. ; AutiM 

. also 

. dim 

: October 

Hgh Court Reverses 

K nsas Ban on 'Moon' 

V.cJllNi-' 

l*-'-^ I'l" K.iii>;is fouri riilniK. 

'TlU' Moon Is Blue' wa.s reveist-d 

jttling 

r. 

onday i24i by the Supreme Court, but 

;,•[! left unchanged the situation with 

censorship. 

ipremc Court issued a bare reversal 

•ion of the Kansas supreme court 111 

the censors without comments 

be u-ed as a legal precedent, aliu> 

h the highest court decisions in the 

atf of "M" and "The Miracle" were men- 

Uoi In these cases state censorship 

1 

lU es were declared invalid because they 

in held to be vague and indefinite. 

F.mby Productions, producers of "The 

Hjo I* Blue." originally won their case in 

:kt court. Howe\-er. the Kansas su- 

:rl reversed on the grounds that 

is sufficiently exact in meaning 

: censorship on those grounds con- 

...w> thereupon asked the U. S. Sum' 

Court to find that aJl prior censorship 

. 

-f m? is unconstitutional, a question on 

.It court has recently very pointedly 

\i rule. Monday's action still fails 

.t up. 

contended that a finding by 

,is supreme court to the effect that 

inriiouual has power only to review whether 

onrs acted rea.sonably and not to sub- 

IB^? the court's opinion as to the merits of 

i.Tiounted to lack of judicial review. 

:t refused to see the film, and 

.irgued that the censor's opinions 

: be fmal and dictatorial. The Suvourt 

action also left this question 

r:xi,:.i m the air. 

F^l 

illy. Holmby relied on Supreme Court 

div :.> on "vagueness and indefiniteness" 

--hip statutes as precedents for re- 

:.e Kansas ban. and this argument 

..-ently successful. 

ntly. the revamping job which Kanrmed 

on its censorship statutes after 

',-• ..viler Supreme Court decisions in an 

»u«pt to tighten up definitions, left the 

suits still wanting. 

Ktfas Alfomey General 

Foilehearing on Film 

T .'EKA—Harold R. Fatzer. attorney genet* 

says he Intends to ask the Supreme 

Coi for a rehearing on its action overtur 

ig 

Blu 

a Kansas ban against "The Moon Is 

T Kansas attorney general said the U. S. 

rt "ought to tell the states once and 

whether censorship in itself is un- 

• 

-.uonal." 

" my Judgment the Supreme Court should 

-f'-r.ore credence to the decision of the 

i"ourt of a sovereign state in ruling 

:*.y of a statute of that state," Fatzer 

* said he would base his motion for a 

f*hrtng in part on the fact the Supreme 

C« in 1915 upheld the constitutionality of 

Uie ansas mo\ie censorship statute. 

Afl Promotes W. C. Gillogly 

^ V YORK—William C. Gillogly has been 

pro ited to the now vacant position of east- 

*">ales manager for the ABC television 

Mtrk. 

80 iFFlCE 

: 

'Mr. Censor' in 

To Retire January 1 

MEMPHIS— Lloyd T. 

Binlord. B8. chairman 

of the Memphis and Shelby County Board of 

Censors, said Wednesday i26i he will rctnc 

January 1. 

Binford, whose activities in banning pictures 

from Memphis .screens has attracted 

national attention, said he would not accept 

reappointment when his term expires January 

1. 

"I believe I've s-erved my time," the elderly, 

ailing official said. "I have resigned half a 

dozen times, and they didn't pay any attention 

to it. I would not accept reappointment 

If it were offered. 

"They need a younger man—younger blood 

on the board." he added. 

Binford has been chief of the board of 

censors since It was formed In 1928. 

Asked about the Supreme Court ruling 

Monday declaring invalid the Kansas state 

censor board banning of "The Moon Is Blue," 

Binford said: 

"Times are different now from two or three 

years ago; we're passing a good many films 

now which w'ould have been banned two or 

three years ago—by exactly the same board. 

The way it looks, there may not be any censor 

boards soon. Everything is governed by 

conditions, and conditions are changing. 

"We try to do what the public demands, 

and the public Is getting more liberal all the 

time." 

Among the picturesque incidents in the 

censor board's history under Binford's chairmanship 

were his refusal to let even motion 

picture theatre exhibitors from Memphis see 

"The French Line" at a private screening: a 

snipping of scenes from "David and Bathsheba" 

and a hot verbal blast because the film 

"distorted the Bible"; a screening for ministers 

of the city to see a racial problem film 

called "Lost Boundaries" with the -screening 

called off too late to notify the clergymen, 

who milled around in the rain in front of a 

closed theatre for a few minutes until the 

situation was explained; and a situation 

where "Forever Amber," passed originally, 

was rejected on a reissue basis, Binford 

claimed, and, it was proved, correctly, that 

the reissue print he saw was not the same 

film he had seen several years earlier. 

He scored the private lives of Ingrid Bergman 

and Charlie Chaplin and banned all 

their films. Until quite recent years, Negro 

entertainers appearing in other than servile 

roles drew a quick nip of the censorial shears. 

Some films of excessive violence were also 

banned, particularly those involving juvenile 

delinquency or certain midwest train robbers 

such as the Dalton or James brothers. 

Other members of the board of censors are 

Avery N. Blakeney. long virtually inactive 

because of basic disagreement with Binford 

over censor policies; Mrs. B. F. Edwards. Mrs. 

Walter Gray and Mrs. St. Elmo Newton sr. 

Rebel Without a Cause' 

Is Banned in Memphis 

MEMPHIS— "Rebel Without a Cause." Warner 

Bros, release concerning juvenile delinquency, 

was banned from Memphis by the 

board of censors. The film had been scheduled 

for showing at Warner Theatre next 

Memphis 

LLOYD T. BINFORD 

week. The three women members of the censor 

board turned thumbs down on the photoplay, 

according to chairman Lloyd T. Binford. 

who said he did not see the film. 

Mrs. St. Elmo Newton sr.. woman member 

of the Memphis censor board, said: "The 

movie is not a healthy picture at all." Mrs. 

B. F. Edw-ards. another censor, said: "It is 

inimical to public welfare." The third censor 

who banned It was Mrs. Walter Gray. 

Allied Artists Dickering 

For More Studio Space 

HOLLYWOOD—Negotiations are under way 

for Allied Artists to acquire new studio 

facilities in the San Fernando valley, it was 

revealed in New York by G. Ralph Branton, 

AA vice-president, upon his arrival in the 

east on a business trip. 

It will involve an outlay of about $6,500,000 

by the builders, and will be the first project 

of its kind since 20th Century-Fox built Its 

stages 20 years ago. 

En route to Gotham, Branton stopped off 

in Chicago to confer with Arthur Helwig, 

prominent midwest financier and chairman of 

the board of Standard Railway Equipment 

Corp. Helwig also heads the Sherman Park 

Development Co., an investment group which 

recently financed and built commercial developments 

in the southland. 

The Sherman Park organization, Branton 

reported, has under consideration a 26 '-j -acre 

29. 1955 23 

site on w^hich Is to be built—exclusively for 

AA, on a long-term lease—a modern studio 

containing a minimum of ten sound stages. 

Branton said that under expanding production 

plans the acquisition of more space 

for AA is essential. He pointed out that four 

pictures are now in work and that the 

company has been forced to utilize four outside 

studios. Its own being crowded to capacity.

: 

October 

Building That Moviegoing Habit 

Now It's 

a Family Discount Card 

To Boost Neighborhood Business 

MIAMI—In order to compete with the 

doUar-a-car admissions at some drive-ins, 

Mack Herbert, manager of the neighborhood 

Bard, has inaugurated a dollar-a-family 

plan. 

He had hundreds of two-cent postal cards 

printed for mailing to homes within a wide 

radius of the theatre. The cards were 

headed "Why Pay High Admission Prices?" 

It then explained the Movie Discount Offer 

whereby an entire family up to five persons, 

are admitted to the Bard, Monday to Friday, 

for $1, tax included. 

Upon presentation of this postal card at 

the Bard boxoffice, a patron is issued a small 

identification card bearing his name and declaring 

him to be a member of the theatre's 

"Movie Discount Club." 

By "family," Herbert means parents and 

children. This includes children of "student" 

age also. The Bard's regular adult 

admission is 50 cents. What the plan 

amounts to, Herbert says, is that the two 

adults in the family are paying the regular 

price, while the children are admitted free. 

"However," says Herbert, "we nearly always 

make up for that at the concession stand." 

There are other advantages to the plan, so 

Herbert finds. It fills up the house, always 

a healthy way for a theatre to look, and it 

combats the drive-in doUar-a-car admissions. 

It also, this manager has found, promotes 

good public relations with the neighborhood. 

This was demonstrated when letters were received 

from patrons who had not received the 

announcement cards through the mail. 

"My neighbor belongs to your discount 

club, why haven't I received a card too?" is 

the gist of these requests. 

( .... .,.,..i,n, THIS CARD ,,„ „« i.w YOUR PERSONAL . 

,^M"eie i/)i»cottnt Lnvt 

nWXUihealre 

• ALW.WS TWO TOP SCRE£N HITS • . . 

Sells Monthly Family Ticket for $8 

TILDEN, NEB.—Millard Rethwisch, enterprising 

Tilden theatre owner, has been reading 

a lot about paid television and decided 

to try a plan of his own for making his programs 

more attractive for patrons. 

Rethwisch figiu-ed he could offer a family 

deal on a monthly basis that would give Tilden 

residents a bargain in entertainment and 

yet insure him a fair profit. 

He .set up a family rate plan—$8 for all the 

members in the immediate family per month. 

That would entitle any or all of them to go 

to the show for the entire month. 

He sold more than 100 families in a couple 

Exercises Will Dedicate 

Brotherhood Building 

NEW YORK— Exercises dedicating the 

Building for Brotherhood, new headquarters 

of the National Conference of Ciiristians and 

Jews, will be held November 11 at Carnegie 

Hall, according to Dr. Ralph J. Bunche, under 

secretary-general of the United Nations and 

chairman of the dedication committee. 

Leonard Bernstein, composer and conductor, 

will conduct the Symphony of the Air and 

the Hugh Ross Schola Cantorum Choir in 

"Canticle of Freedom," a new work by Aaron 

Copeland. Cornelia Otis Skinner, author and 

actress, will give a reading from "Listen to the 

People" by Stephen Vincent Benet. Ross will 

conduct the choral group of the High School 

of Music and Art in a singing of "Alleluia" 

by Randall Thompson. 

The building, at 43 West 57th St., will be 

occupied exclusively by the national conference. 

It was made possible by a $1,000,000 

gift from the Ford Motor Co. Fund. 

March of Dimes Publicity 

Department Is Expanded 

NEW YORK -With a goal of $47,600,000 for 

the National Foundation for Infantile Paralysis 

campaign, January 3-31. Howard J. 

London, director of the radio, television and 

motion picture department, has expanded his 

department by 18 people. Fifteen have been 

added to the New York staff, two in Hollywood 

and one in Chicago. 

These include former advertising agency 

men, writers and others. John D. McTiguc, 

former radio network publicity chief for 

NBC, will handle national publicity for the 

department. John Swallow is in charge of 

the Hollywood department. 

Named Sutherland V-P 

NEW YORK— Dale Armstrong, onetime 

scenarist and publicist for Warners, Universal 

and other studios, has been named vice-president 

of Sutherland Productions, producers of 

industrial films. 

Suggests TV Tryouf 

For Movie Stories 

NEW YORK—A suggestion that indepid. 

ent film producers use a TV tryout for eir 

story, much as Broadway stage producers 

Philadelphia or Boston as tryout towafor 

their plays, was advanced by WiUiam Sen, 

who has just completed his first producon, 

"Indian Fighter," for United Artists rel«. 

Schorr, who directed many Broadway i.ys. 

including "Bloomer Girl." and was dirtor 

of Fred Allen's radio show for five jirs. 

before going to Hollywood, did not usehls 

TV tryout method on "Indian Fighter,'t)ecause 

it is an action picture on a grand ale 

and was made in Cinemascope and Tenicolor. 

However, he may use the TV tout 

with his next picture, "The Story of Haer 

Lea," which will be a more intimate ory 

and he will make it "in black-and-whitiind 

the smallest screen the exhibitors will a »." 

Schorr maintains that "Marty," whicUas 

a TV drama before it became the cient 

prize-winning film, was not hurt by ing 

seen on TV first while the current Badway 

stage hit, "No Time for Sergeants,ilso 

was shown on TV before being translied 

to the stage. The TV tryout idea for 1ms 

also will give the banks the opportuni to 

see how much an independent producer ;eds 

to finance his picture, Schorr said. 

"Indian Fighter," which stai's Kirk Do;las, 

will be United Artists' Christmas attnUon 

and it has been booked for the Mayfauiere 

during the holidays and in 150 other kec:ty 

spots in the Christmas-New Year's peid. 

"Indian Fighter," which cost approxirtely 

$1,000,000, is expected to gross $4.000,0( domestically, 

according to Myer Beck, procrer; 

representative for Bryna Productions, ivriy 

formed by Douglas to make six featur fo: 

UA release. The entire production was med 

of weeks. Rethwisch says he is confident he 

can run that to 200 without any trouble. 

That would insure him $1,600 a month exclusive 

of walk-ins and his concessions profits. on location in Bend, Ore., where theocai 

Rethwisch found immediate support from chamber of commerce constructed an wsi 

Tilden businessmen. He sold monthly admissions 

to 50 of them in a couple of days and fort is expected to be a big tourist attrtior. 

fort for the company to use in filminglhe 

they expressed real interest in the project. 

in that part of Oregon and will be ul »s 

Rethwisch, one of the favorite exhibitors in 

a location for future pictures, Schorr si. 

the area, is energetic, not given to a lot of For "The Story of Homer Lea," ihon 

complaining but always going ahead with 

ideas to increase business. He believes that 

probably will use an unknown actor f tlK 

title role of the hunchback, born in allywood, 

one of the answers to small-town theatre 

who predicted Pearl Harbor reni 

problems is plain hard work. 

years before the event which broug' tJif 

U. S. into World War II. Tine leadir. !aav 

in "Indian Fighter" is also an unknowiEisi 

Martinelli, formerly a New York mode who 

he predicts will go far on the screen, 'lore 

producing "Indian Fighter," Schorr w coproducer 

of "Ulys.ses" for Paramoui «nd 

associate producer of "Stalag 17" ani".^-f 

in the Hole" for the same company. 

William Schorr, right, meets the tide 

press. He came east to discuss pro*- 

lion of "Indian FiRhtrr" with U.* "- 

utives and Myir P. Beck, left, reducer's 

representative for Bryna, ^' 

Douglas' new production company 

I 

24 BOXOFFICE 

: 

. 

'*

; pendent 

: October 

Clumbia Forms New 

Oiit for Imports 

i:W YORK— Columbia PUturos has estabjsjd 

a spcclnl sales division to linndle 

JH?>nal. will 

new unit. At 

time he will 

^,1 iiue his present 

i£'latlon and will 

I- to operate his 

dis- 

:. company. 

c decision to cvcm 

new Silk's tlfi>.iitn^ 

was the result of 

rt

â 

; 

Studios and lATSE Agree 

On Five-Day Week Pact 

HOLLYWOOD—Regarded by both labor 

and management as one of the most significant 

developments yet recorded in the industry's 

employer-employe relationships, the 

major studios and the lATSE on Sunday (23i 

jointly announced agreement on an unprecedented 

collective bargaining pact which 

establishes a five-day week. Effective 

Wednesday (26 1, the contract runs through 

Jan. 30. 1959, with the five-day week going 

into effect Jan. 30, 1956. 

The new agreement, announced by lA 

president Richard Walsh and Charles Boren, 

vice-president of the Ass'n of Motion Picture 

Producers in charge of industrial relations, 

covers approximately 15.000 studio workers. 

Under the shortened work schedule, weekly 

employes will receive the same pay they have 

been getting for six days, with reduced 

schedules of total hours which can be worked 

without overtime payments. 

For example. 60-hoiu- schedules will be reduced 

to 54 hours in five days; 54-hour schedules 

to 48.6 hours; 48-hour schedules to 43.2 

hours. In addition, daily workers are to receive 

a 25-cent hourly increase. Saturday 

work in the studio will be paid at time-and-ahalf 

through Jan. 29. 1957. and for the balance 

of the agreement will be at double time. 

On Jan. 30. 1958. both daily and weekly scales 

will be boosted 2':; per cent. 

The contract also calls for increases in the 

pension plan and health-and-welfare fund 

payments, and provides for three weeks annual 

vacation for workers after 12 years with 

one employer. 

In addition to Boren, producer representatives 

on the negotiating committee included 

Y. Frank Freeman and T. J. Leonard. Paramount; 

B. B. Kahane and W. K. Hopkins. Columbia; 

E. J. Mannix. E. C. deLavigne and 

William Spencer, MGM; Fred S. Meyer and 

Ed Colyer. 20th Century-Fox; E. L. DePatie 

and H. Arthur Schaefer, Warners; Morris 

Weiner and Anthony Frederick, Universal- 

International; Steve Broidy and Eugene Arnstein. 

Allied Artists; H. A. McDonnell, Republic; 

William H. Anderson and Bonner Dyar, 

Disney; Richard Mahn, RKO Radio; David 

Shattuck, Technicolor, and Mendel Silberberg, 

Maurice Benjamin, Alfred P. Chamie 

and Ben Batchelder. 

Union representatives, in addition to Walsh, 

included George Flaherty. lATSE international 

representative; Carl Cooper. John Ford. 

James Crowe. William Holbrook, William E. 

Higgins, Herbert Aller. A. Alan Jackson, 

Thomas Carman, William L. Edwards, Fred 

B. Phillips, Albert K. Ei-ickson, R. W. Nichols, 

Ralph W. Peckham, John A. Ward, John W. 

Lehners, P. E. O'Bryant. Zeal Fairbanks, 

D. Clayton Thomason, Lloyd Ritchie and Kay 

Lenard. 

Concurrently, four other unions concluded 

negotiations for new bargaining pacts, giving 

their members 25-cent hourly wage increases 

and fringe benefits amounting to another five 

cents an hour. Subject to ratification by the 

respective union member.ships, the contract 

involves teamsters, culinary workers, building 

service employes and common laborers. 

It duplicates the lATSE five-day-week provision 

and became effective at the same time 

as the lA contract, running through Jan. 30, 

1959. A 2'i per cent wake hike will be made 

Jan. 30, 1958. 

What's a Family Picture? The Ladies 

Who Rate Films Disagree on This One 

NEW YORK--What constitutes family 

i-ntcrtainment? Even the experts sometimes 

can't agree. As a result, somewhat of a 

lecord in friendly disagreement on the 

audience suitability of a motion picture has 

been set by the Film Estimate Board of 

National Organizations, which compiles the 

"green sheet" mailed to many civic organizations 

and to exhibitors requesting it. 

In compiling the October 15 i.ssue the board 

members spilt four ways on an audience 

rating and otherwise held differing views. 

One or two differences in opinion are routine 

and are noted in the green sheet. Never 

before have there been four. 

The picture was "The Second Greatest Sex" 

(U-I). There was agreement on the usual 

Joint tabloid review, which was favorable, but 

there agreement ended. The General Federation 

of Women's Clubs and the Schools 

Motion Picture Committee rated the picture 

for adults and mature young people. The 

American Jewish Committee. American 

Library Ass'n and National Society of 

Daughters of the American Revolution rated 

It for adults and young people. 

A family rating was given it by the American 

Ass'n of University Women, National 

Federation of Mu.sic Clubs and National 

Council of Women of the USA. The Protestant 

Motion Picture Council rated it simply adult. 

AAUW, AJC and FMC wanted to award it 

a star rating as an exceptional picture. The 

others disagreed. 

Representatives of the 12 organizations 

attend the green sheet meetings each Friday 

at the headquarters of the Motion Picture 

Ass'n of America, which handles such 

physical details as printing and distribution. 

They have previously screened the pictures. 

A1.S0 something of a novelty at the last 

meeting was the fact that none of the nine 

pictures reviewed received a family rating. 

Those ratings have been infrequent lately. 

Not counting "The Second Greatest Sex," six 

were rated for either adults and young people 

or adults and mature young people, and two 

for adults. 

In the first grouping were "Count Three 

and Pray" (Col), "Fort Yuma" (UA). "Illegal" 

(WB», "Lucy Gallant" (Para), "The Tall 

Men" (20th-Foxi and "The Treasure of 

Pancho Villa" (RKOi. "The Big Knife" (UA) 

was rated an outstanding pictme for adults. 

An adult rating also went to "Tennessee's 

Partner" (RKO). 

TOA TV Stand Slirs 

Sarcasm by Levey 

NEW YORK—"The Theatre Owners ! 

America statement opposing exclusive sheing 

of the World Series through the medii 

of theatre television shows to what est t 

the exhibitors recognize the vulnerab..iand 

weakness of their antagonistic stand .i 

subscription," states Arthur Levey, presid; 

of Skiatron Electronics & Television Corp. 

His comments were in reply to a statem t 

issued late last week by the TOA headquters 

here. 

"It is a little late for the exhibitors o 

register concern over an event being botli 

up for the 'privileged few,' " Levey declail. 

"They didn't worry about that last Septeber 

when home television—and millionslil 

viewers—were deprived of the Marcial- | 

Moore fight which was shown in theats fj 

only, and at exorbitant admissions at tha 

"Isn't it strange for TOA, whose leacs 

have so enthusiastically supported the;e 

TV all along to suddenly find it to be discr - 

inatory against the masses? Their only j - 

pose in coming out now against TV i:: e 

theatres is to cover themselves and thtirilogical 

position in respect to toll TV. Bu; .e 

exhibitors cannot fool the public, no n-e 

than they can fool the FCC. 

"The TOA statement merely proves tu 

the exhibitors now recognize they cannot t- 

tack subscription television, which is w 

only logical answer to the TV sports dilema, 

and at the same time promote theatre tjvision 

in good conscience. In other woi, 

they now know that they can't have tir 

cake and eat it too." , 

Columbia Gross Revenue 

Set a Record, Cohn Says 

NEW YORK—The gross revenues of p- 

lumbia for the fiscal year ended June!5,J 

set a record for the fourth consecutive jir.j 

according to the annual statement mi|ed| 

stockholders by Harry Cohn, president, 

gross was $88,311,113, compared with 

209.238 the preceding year. The net pi'il. 

previously reported, was $4,948,000. compeii 

with $3,594,733. 

Cohn reported gratification over the e- 

velopment of the foreign market. He M 

business abroad, as well as domestic busiis. 

"has flourished both in rentals from thexhibition 

of our pictures and in profits 'mi 

local production arrangements." that irrnational 

operations "contribute in ga: 

measure to our present healthy condisn' 

and that "they figure strongly in all plann* 

for the future." 

| 

Attention was called to the inaugurMM> 

of long-range programs to assure a continTii 

supply of story material and talent, .in i" 

arrangements to cover the legitimate t*- 

tre both in the U. S. and abroad. A fundits 

been set up to finance independent prodia? 

to whom will be made available Colums's 

contract players, studio facilities and I'Jinicians. 

The company is also willing t finance 

some stage plays. 

The company will release between 35 nd 

40 films during the current fiscal year. 

Cohn said he lioped that more abunint 

personal income and leisure time, jjJuSj*' 

projection and widescreen facilities, "''J'" 

the nation's boxoffices. He said Screen O^^ 

TV subsidiary, planned expanded ad')' 

throughout the world. 

2G BOXOFFICE 

: 

: October 29 9m

i * * \. \ » 

,ic^GII.,PANCIN'sAGA OF -THOSE RXP-roaRIN' KAi^sAcO"^^"^ ««^^«' 

and how the Calico Gals won the peace 

with their famous last words: 

"No more loviu' till there's no more fi^h tin!" 

k 

CINEMASCOPE - 

1 ttHNICOLOR 

JEANNE GRAIN KITTY KALLEN n GEORGE NADER BERT LAHR 

MMIE VAN DOREN 

• 

KATHLEEN CASE " KEITH ANDES 

• 

PAUL GILBERT 

«..^ TOMMY RAIL- EDNA SKINNER • JIMMY BOYD • COUSIN EMMY • THE MIDWESTERNERS 

iE MARSHALL- :.,;,.. CHARLES ROLfMAN- p....» JLBERl J.COREN

Pftk-SELLING where and when it 

counts with ths 

Tremendous NATIONAL BILLBOARD 

starting 

DECEMBER 15th 

This luminous "Day-Glo" 24 sheet will sell 

"SEX" everywhere in the Nation. Blanketing 42 markets, 

400 communities with a population of over 32,000,000, 

it will sell more than 475,000,000 times! 

P/a^ 

lATIONAL MAGAZINE ADS 

fo reac\n a total readership of 

more than Twenty Five Million!

, 

ard-»inniiiK 

— 

1 Ol SI1.\1»()\VS iKrpi—This U strictly 

ao«r-budi;rt proKnimmor for thi- support- 

I spot on nrisliborliood Hiiullt-rs. Victor 

MjkIi'Ii's plavinK of ii kinil-hearted old 

r krtrrr is a f.ir ir\ lri)m his Aiadt-iny 

ptTformaiuo for "The Inf 

iirr" In lit.iti and dirtvtor William Witney 

c asionally |M'rniits him to descend to 

yXSinK l>i^ ^*'->> throuKh the sentimental 

»ines. Victor McUiRlen. Kathleen ("rowh 

John llaer. Anthony Caruso. William J. 

Cullivan is associate producer. 

PKKV iDCA)— It's shapely, intense Gina 

Mobri^da aâin in a sequel to "Bread. 

I e and Dreams," one of the rare foreiî 

* (titled films to play the circuit houses 

scessfully. For the first time, Gina sings 

a I dances, and she dt>es both well. Glna 

I lobrigida, \'itlorio Ue Sica. Koberto Ki.sso. 

S o Misiano produced and huigi Comencini 

d -cted. 

«A :D sea. the iRKOi—Documentary in 

nurf—and a proud entry therein—be- 

U;s this enKTossinf; celluloid vignette of 

t|: tana-fishing industry and the adventl!^ 

and hardships encountered by the crew 

1 tana boat while stalking and landing 

i< 300-ton catch. .Allen H. Miner photo- 

It phed. produced and directed, the firstnjhed 

being the most noteworthy of the 

of credits. Exciting commentary was 

ten 

i 

by Gerald Schnltzer—who func- 

II ed also as associate producer—and was 

e frtly read by William Conrad. 

irr ANY GENTLEMAN . 

- anim-scarum slapstick farce in the typiy 

British tradition, this is best suited 

he art houses, where George Cole, James 

ter and .Man Badel are familiar faces 

II 

ti he devotees of these class spots. Profd 

by Hamilton G. Inglis for .Associated 

B ish. the picture has the advantage of 

T hnicolor photography. Director Michael 

.^(erson keeps the action going at a fast 

furious pace—so that the laughs are 

f^ly 

frequent. 

hese revieiDS will appear in full in a 

yjrthcoming issue of BOXOFFICE. 

N(v Winners Are Reported 

In -lax Youngstein Drive 

^'" 

V YORK— Lo.s AiiKele.s. Toronto and 

"::h have won the three first-place 

:. the second lap of the Max E. 

in "coats off" drive of United Art- 

'•' 

cording to William J. Heineman, dis- 

Wbion vice-president, and B. G. Kranze. 

I«n ii sales manager, drive co-captains. 

R lard Carnegie manages the Los Angeles 

•"jnge, George Helber. Toronto, and James 

Hetjl. Pittsburgh. 

" nersup in the same groups were Bos- 

•"" Tith Dallas third: Cincinnati, with 

' third, and Calgary, with Minne- 

;rd. 

-rive will end December 31. Prize 

totals $50,000. 

TESTIFIES IN 16mm SUIT 

Dep'met Points to Better 

Deals Via Reissues 

LOS ANGELES— Not only did RKO Radio 

company 

never conspire with any other film 

to withhold its theatrical bacldog from TV. 

but it entered Into fruitless negotiations over 

a period of several years to so dispose of such 

celluloid, two former executives of the 

organization declared when called as witnesses 

in the government's 16mm antitrust suit 

now on trial in federal district court here. 

C. J. Tevlixi, who headed studio operations 

during the Howard Hughes regime, told the 

court that numerous attempts were made to 

-sell old RKO features to video but that in 

most mstances contractual complications 

such as additional payments to actors, directors, 

musicians and writers—proved an 

insurmountable hurdle to the consummation 

of any such deals. Discussions were held. 

Tevlin said, with both CBS and NBC officials 

and later with Thomas O'Neil, whose 

General Teleradio recently acquired control 

of RKO from Hughes. 

Tevlin was preceded as a witness by Ned 

E. Depinet. former RKO president, who 

testified that during his administration the 

company profited considerably more from 

reissuing pictures theatrically than it could 

have done by selling them to television. He 

denied emphatically that RKO at any time 

entered into a conspiracy with other companies 

to prevent the availability of 16mm 

prints to TV. 

Another witness was Sidney Kramer, RKO 

short subjects sales chief during the Hughes 

«ra, who is now foreign sales manager. Peter 

Levathes, vice-president of the Young & 

Rubicam advertising agency, and Kenneth 

Beggs, of the Stanford Re.search Institute, 

also were called to the stand, the latter 

making his second appearance. 

Others expected to testify as defense witnesses 

were Spyros Skouras, president of 20th 

Century-Fox: Jack L. Warner, executive head 

of production at Warner Bros.; and Columbia 

executives including Abe Schneider, treasurer: 

A. Montague, sales chief: B. B. Kahane and 

Ralph Cohn, vice-president of Screen Gems, 

Columbia's video subsidiary. 

Defendant companies are 20th Century-Fox, 

Warners, RKO Radio, Columbia, Universal, 

Screen Gems and United World Films. 

Museum of Modern Art Seeks to Save 

Early L/.S. Films From Deterioration 

NEW YORK—A movement to save some 

of Hollywood's finest films from total disintegration, 

victims of neglect and circumstance, 

has been started by the Film Library 

of the Museum of Modern Ai-t. Many of the 

great pictures of the past are being lost 

forever because of a lack of funds to transfer 

them to fresh film stock before they decompose 

in the can. The Museum hopes to save 

many outstanding films by such transfers. 

Richard Griffith, curator of the Library, 

has scheduled a series of five programs of 

old early films at $10. through which it Is 

hoped sufficient funds will be raised to carry 

on the project. 

Griffith pointed out that Ernest Lubitch's 

Forbidden Paradise" (1924 1 with Pola Negri 

has turned to ash, Emil Jannings "The Patriot" 

(19291 is down to the last print, and 

"The Smiling Lieutenant" with Maiu-ice Chevalier, 

a 1931 production, is completely gone. 

There are many other films of historical 

importance which should be saved while the 

opportunity exists, he said. Among those 

which are threatened is the newsreel of 

Lindbergh's flight (1927), D. W. Griffith's 

"Dream Street" (1921) and "The Thin Man" 

(1934). Griffith said It could cost $558 to 

salvage "Sunrise," a 1927 feature with Janet 

Gaynor; $134 for the newsreel showing the 

assa.ssination of the King of Jugoslavia, and 

$682 to save John Ford's "The Iron Horse," 

which was produced in 1924. 

Griffith said efforts have been made for 

almost two decades to get the Library of 

Congress or the movie industry itself to as- 

.sume the responsibility of preserving Hollywood's 

best films. The Library of Congress 

has been unable to get funds and the industry, 

he said, has taken the position that 

the preservation program should be undertaken 

by a publicly supported agency. 

ABC Separates TV, Radio 

Relations Departments 

NEW YORK—American Broadcasting Co. 

has decided to separate the station relations 

and cooperative program departments of 

ABC Radio and Television networks, says 

Robert E. Kintner, president. All functions 

of the previously integrated departments will 

be affected. 

Alfred Beckman continues as director of 

station relations for the TV net. while Edward 

J. De Gray is director of station relations 

for the radio net. Tliey will both report 

to Ernest Lee Jahncke Jr., ABC vicepresident. 

Robert Curran Is to be manager of the 

newly created television cooperative program 

department, reporting to John H. Mitchell, 

vice-president In charge of the TV network 

William Aronson Is the new manager of the 

radio cooperative program department, reporting 

to Charles T. Ayres, vice-pre.sicient 

in charge of the radio net. 

Frank G. Atkinson Jr. l>as been named regional 

manager of the radio relations department. 

•OÎfTICE :: October 29. 1955 

29

^ on the scree j 

and at the boxoffic€!| 

7 GREAT STARS in the kind of roles that made them great ! 1 

SHEllEyWINTEtS 

' 

unDURYIA 

co-starringM NEWTON 

witti GAR MOORE • JOHN Mcl"Rt.« 

Screenplay by Leonardo Bercovici • Adaptation by Ben Maddow and Walter Bernstein 

Screenplay by ROBERT L. Rir 

Directed by WILLIAM CA-- 

Additional Dialogue by Hugli Gray • Produced by RICHARD VERNON 

Produced by AARON ROSEN; 

Associate Producer Norman Deming • Directed by NORMAN FOSTER • A HAROLD HECHT-NORMA PRODUCTION 

ASK RKO 

top 

the entire 

RKO New Circuit, York. 

Boole it NOW at your Universal Exchng

: 

I 

we 

'. 

: .1^ 

' ' 

Motion 

Shary Charges Laxiiy 

I 

Public Relations 

picture public roliitioiis 

luive been a shambles" despite 

glamor that Is attached to 

icspite the sporadic good we. as an 

have done for ourselves," Dore 

MCiM vice-president and production 

5,1 

hi.' 

Mkl the Audit Bureau of Circulations 

CO

T 

->^

'Not since 'The Petrified Forest' does Bogart 

show the ferocity he spreads on the screen 

in 'The Desperate Hours'." 

-new york times 

"Bogart scores in the type of role that first 

zoomed him to stardom." -/v. y. journal-american 

'Bogart is chillingly evil... in one of most nervewracking 

thrillers ever written." 

-LOS ANGELES HERALD & EXPRESS 

Bogart ruthless as a serpent ... in 

"Sure to be up for Academy Award.** 

-LOUELLA PARSONS 

a memorable picture." 

-BOSTON RECORD 

"Suspense never lets up!" 

-HEDDA HOPPER 

"The thriller-diller of the year." 

-TIME MAGAZINE 

Super's the wôrd for such thrill-chills. 

"Fierce, exciting entertainment." 

-BOSTON HERALD 

Super-super-super." 

-LOS ANGELES EXAMINER 

i 

"Click pic all the wây.' 

-VARIETY 

"Tremendous 

'wânt to see' 

potential in top 

grossing film." 

-BOXOFFICE 

'Year's top suspense thriller." 

-HOLLYWOOD CITIZEN NEWS 

"A money picture.' 

-HOLLYWOOD REPORTER 

"Sensational 

piece of 

entertainment.' 

-FILM BULLETIN 

J^3 • 

MARY MURPHY 

ly 

by Joseph Hayes

. . 

. . 20th 

: 

October 

'; 

^MfMiw^ êfiont 

Warners and U-I Purchase 

Two Widely Read Novels 

Demonstrating that they still keep a 

watchful eye on the nation's best-seller lists, 

studio story departments have landed another 

pair of widely read contemporary novels. 

To Warners went "Marjorie Morningstar," 

the tome by Herman ("The Caine Mutiny") 

Wouk, in a deal whereby the author participates 

percentagewise in the film's profits. 

To Universal-International went "The 

Great Man." the behind-the-scenes-in-showbusiness 

tome by Al Morgan, which has been 

added to Aaron Rosenberg's production slate. 

Morgan will be brought here to work on the 

.screenplay. 

Boom Period for Story Buys; 

Six More Are Recorded 

In addition to the story purchases cited in 

the box, the literary market enjoyed a boom 

period, six other sales having been recorded. 

For RKO Radio distribution, the producing 

King Brothers—Frank, Maurice and 

Hyman—acquired film rights to the best- 

.selling Pat Frank novel, "Mr. Adam," and 

will make it in Cinemascope in English and 

German versions. It's a comedy about a shy 

fellow who, after an atomic explosion, discovers 

he is the only man left on earth who 

'Phenix City' 

Producers 

To Do Galveston Story 

With their first co-production venture, 

"The Phenix City Story," now opening in 

key cities as an Allied Artists release, 

filmmakers Samuel Bischoff and David 

Diamond are making extensive plans for 

continuing activity during the coming 

season. 

To that end the Bischoff-Diamond 

team has built up its story stockpile with 

the acquisition of "Inside Galveston," an 

original by Richard Towne Sheldon, which 

Is in the same documentary, clean-outcivlc-corruption 

category as the abovementioned 

"Phenix City." 

Also added to their slate was "The 

Trek," a yarn about covered-wagon days 

by Montgomery Pittman, and for which 

moppet actors Sherry Jackson, Donna 

Corcoran and Richard Eyer already have 

been set. 

There has been no mention of distribution 

arrangements on either opus, but 

the likelihood Is— In view of the fact that 

AA Is releasing "The Phenix City Story" 

—that that company may be the handling 

agency 

By 

IVAN SPEAR 

docket, buying "Man of Violence," an original 

by Roy Huggins, and "Gun for a Coward," 

penned by R. Wright Campbell. The latter, 

to be produced by William Alland, concerns 

a rancher's son who is branded a poltroon 

. . . Producer Hal R. 

because he avoids fights. Realizing eventually 

that he can't always run away from trouble, 

he makes a stand against a tough cowpoke 

and redeems himself 

Makelim bought "Desperate Men," a sea adventure 

yarn by Hal Richards, and scheduled 

it as an entry under his so-called Makelim 

Plan agenda. 

Rossona Podesta to Co-Star 

In Alan Ladd Feature 

Italian actress Rossana Podesta, the titleroler 

in Warners' as-yet-unreleased "Helen 

of Troy," has been set by that company to 

co-star with Alan Ladd in his next actioner. 

Russ-Field Productions, 

"Santiago" . . . 

headed by Jane Russell and her husband, 

Robert Waterfield, inked Jane Greer for the 

only femme role in "Run for the Sun," upcoming 

Richard Widmark starrer, which 

United Artists will release ... It will be Paul 

Douglas opposite Judy Holliday in Columbia's 

"Solid Gold Cadillac," in which character 

actor Fred Clark is also a passenger . 

. . . Universal-International 

Merle Oberon and Lex Barker will be the topliners 

in Universal-International's crime 

is capable of becoming a father . . . Warner drama, "Cry Innocent" . . . No, kiddies— the 

Bros, picked up a pair of properties. "The gentleman portraying Davy Crockett in Allied 

Artists' "The First Texan" isn't Fess 

Yanks Are Here," a new novel by Reginald 

Arkell, will be produced by Richard Wharf Parker. Essaying the role of that legendary 

and scripted by Oscar Millard, with Tab hero of the Alamo in the Joel McCrea starrer 

Hunter set for the lead as a U. S. flyer stationed 

is James Griffith. 

at a post-war air base in England. 

The Burbank film plant also purcha.sed French West African Circuit 

"Auntie Mame." a play based on a novel by 

Patrick Dennis, which is scheduled for an To Sol Lesser Holdings 

early Broadway opening Sol Lesser, a man who has many an iron 

added a pair of gallopers to 

its 

in many a fire, is preparing to branch out 

into the foreign field by adding a French 

West African theatre circuit to his holdings. 

The veteran producer-distributor-exhibitor 

has secured an option—running until the 

end of the year—on Circuit Jacquin, headed 

by Maurice Jacquin, and which comprises 

more than 140 showcases in Senegal, French 

Sudan, French Guinea, the Cameroons, the 

Ivory Coast and FYench Equatorial Africa. 

It's Lesser's intention to check out early 

next month for Dakar, Senegal, to confer 

with Jacquin and inspect the various properties, 

after which an official pronouncement 

will be forthcoming as to whether or not his 

option thereon will be picked up. 

Super-VistaRama for 65mm 

Announced by Dudley 

Here and there In the HoUywoodlands: 

Upcoming is another king-size photographic 

and projection process. Super- VistaRama, 

according to Carl Dudley, president of Dudley 

Pictures Corp. The new system employs 

65mm cameras equipped with modified Vista- 

Rama anamorphic lenses and using Eastman 

Color negative . . , It's going to be a European 

winter and spring for actress Yvonne 

De Carlo, currently starring here in Universal-International's 

"Raw Edge." When 

she has completed that assignment. Miss 

De Carlo will head for France to topline 

"Mistre.'^s of Lebanon Castle," which will be 

Sinatra Unit to Produc 

Joe E. 

Lewis Story 

Frank Sinatra and Robert F. Blumo. 

United Artists vice-president in chap 

of west coast operations, sijrn an affri 

ment in HoUy^vood under which t; 

star's newly formed Kent Productici 

will make six features for UA release. 

Concurrent with its publication asi 

book—the tome has just hit the stand:- 

came the disclosure that "The Joker 

Wild," a biography of nightclub coe; 

Joe E. Lewis by Art Cohn, is to be ma; 

into a feature-length film. 

Cohn, Lewis, director Charles Vidor al 

Frank Sinatra are associated in t; 

company which will produce the op, 

with Sinatra set to enact the role t 

Lewis. Camera work is .slated to beji 

early next year, after Sinatra has copleted 

"The Man With the Golden Ar 

for producer-director Otto Preminger al 

"Johnny Concho" under the banner f 

his own Kent Productions. 

produced by George Koly. Thence she'lJla 

to Rome, where producer Dario Sabatelk 

just inked her to star in "Honeymoo 

Italy," a romantic musical in CinemaSi 

and Eastman Color . Century 

passed out new contracts to megaph: 

Richard Fleischer, whose last chore or!l 

lot was "The Girl in the Red Velvet Swi 

and scenarist Phoebe Ephron, whose husi 

Henry Ephron, is also a producer-writi 

the Westwood film foundry. Fleisj 

parenthetically, has been inked by Bai 

Productions, headed by Robert L. Jacks 

Robert Mitchum, to pilot "Bandido," a

" 

xi my years in the industry, I have leame< 

Lm, which deals so powerfully with the 

nntal facts of life and love, as does this 

omseful, Pulitzer Prize-winning story, must en 

' 

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LETTERS 

Views Small-Town 

only foiu' westerns in 

Future Dimly 

the ten-month period 

The 

and has no westerns listed in the coming 

article by Ivan Spear appearing in j'our 

column. In fact, neither has Lippert, 

August 20 issue, on page 

RKO 

16, under the heading, 

" or Paramount any coming westerns listed. 

'Oklahoma!' in Todd-AO Process," was 

Old reliable Republic 

very interesting and 

and Columbia list 

quite frank and honest 

only two westerns each to 

and I do not wish 

come, as does 

this letter to be construed 

United Artists. MGM 

as any 

and Fox list one each. 

criticism. 

Surely, all the Indians haven't been killed 

Fortunately, for those exhibitors who make 

off yet? If they have, 

a mad rush for new 

how 

equipment, 

about reissuing 

the Todd-AO 

70mm 

some of the super westerns of the past decade? 

Here's hoping that 

process is, for the moment, beyond the 

reach of 50 per cent or more 

MGM and Paramount 

start 

of the nation's 

exhibitors. As 

a cycle with their reissuing of 

I see it, this is not merely a 

' 

'BiLy the Kid and 

matter 

Unconquered." 

of being financially able to install the 

equipment but being in a community with 

RALPH RASPA 

sufficient population to afford to play long, State Theatre, 

extended runs at greatly increased admission 

prices, similar to those charged for the 

Rivesville, W. Va. 

present-day stage shows in only the most 

important key situations in the nation. 

The article states that Cinemascope Landis Says Fee 

versions 

of Oklahoma!" and 'Guys and Dolls" Television Can Coexist 

and Free 

were photographed simultaneously along with 

NEW YORK—James M. Landis, general 

the Todd-AO process. As stated, the release 

counsel to Skiatron Electronics & Television 

of the Cinemascope versions will be dependent 

upon how long and how profitable are the 

Corp., told a national group of advertising 

men Wednesday (19) that it was nonsense to 

roadshow bookings in the limited number of 

say that television "cannot exist half free and 

houses equipped for the Todd-AO process. 

half fee." 

If these engagements are successful and, 

in all probability they will be, the secondary 

Landis insisted that the technical feasibility 

key situations with sufficient 

of 

population 

subscription 

to 

television has been established 

play extended runs and milk the area with 

beyond doubt, and that the economic feasibility 

the greatly increased admission prices remains to be demonstrated. 

will 

He was 

do that very thing and the futiu-e trend 

talking before the television 

will 

and radio programming 

panel of the 

be on. Each major producer will gear for 

American Ass'n of 

the production of super-duper multi-million 

Advertising Agencies. 

dollar productions and that will finish 50 Landis pointed out that Skiatron is seeking 

time for about nine hours a week for pay 

per cent or more of the nation's theatres. 

It is quite obvious that the top-level thinking 

is based upon the belief that the present 

TV on existing free channels. One questioner 

confusion will be solved when there are but 

a few big theatres in the most important key 

cities showing only the biggest productions 

on extended runs at greatly increased admissions. 

I'm damn glad I'm about ready to quit, not 

to start in show business. However, what I 

cannot understand is this: Many exhibitors 

in small towns are on the ragged edge. Why 

don't all the majors feed these needy exhibitors 

with film at the lowest minimum price 

in order that they might recoup a small part 

of their current losses and, then, within a 

year or so, tiu-n all the film over to TV? 

They're going to get it anyway. 

Court Theatre, 

Auburn, Ind. 

H. E. HART 

Cites Shortage of Westerns 

What ha-s happened to our westerns? 

In your coming attractions section of the 

Feature Chart, only 11 westerns are listed. 

During the ten-month period shown, Paramount 

and MGM had only one western relea.sed; 

Warners, Fox and Llppert had two 

westerns each 

; RKO and United Artists three 

each: Monogram four: Republic and Universal 

five each, and Columbia six. 

Of the 230 features listed In this ten-month 

period, only 34 were westerns. Twelve of 

these were run-of-mlll westerns. 

Universal usually offers exhibitors a steady 

flow of westerns, but hasn't released any since 

June, the same month Warners released their 

last western. They have two and one, respectively, 

on the near horizon. 

Allied Artists released a surprising low of 

wanted to know if subscription television 

would introduce competitive bidding between 

toll TV and advertiser-sponsored TV. Landis 

said the possibility existed, but that he was 

in favor of "the traditional American concept 

of free competition." 

Dr. LeBaron Is Consultant 

On 'Atoms for Peace' 

NEW YORK— Ciner.ima. Inc., 

has retained 

Dr. Robert LeBaron, former deputy to the 

secretary of Defense for Atomic Energy, as 

consultant in the making of "Atoms for 

Peace," motion picture dealing with the 

peacetime uses of atomic energy. The announcement 

was made by Grant Leenhouts. 

Cinerama vice-president in charge of production 

of the picture. 

Dr. LeBaron, who was also chairman of 

the military liaison committee to the Atomic 

Energy Commission from 1949-54 under 

Presidents Truman and Eisenhower, served 

as senior policy adviser on atomic energy 

matters to four successive secretaries of defense 

during the period of rapid postwar 

atomic buildup. 

New RKO Shorts Series 

NEW YORK—RKO will offer a new allcolor 

series of short featurette.s. "Wildlife 

Album," to exhibitors, starting with the release 

of "The Whltetail Buck" October 21. 

The short, which has narration by Thomas 

Mitchell, was produced by RKO-Pathe, under 

the personal supervision of Jay Bonafield. 

Running time is 27':^ minutes. 

CALENDARS EVENT; 

36

; the 

- ducctur of tlif Orbo Tlieatro Corp . 

. theatre 

: October 

Ickville Villa Asks 

"ir Early Clearance 

K\U.LE. MD Ediuuiul B;. LUulfr, 

.'.

— 

— 

— 

— 

( 

Velvet Swing' and 'Harry 

In Broadway Business Upsurge 

Open Big 

NEW YORK—Broadway business took a out a Cause" and "Illegal," opened during 

sharp upturn, except for the sudden storm the week at the Aster and Palace, respect- 

Monday (24), and two of the new pictures, ively, and "Gentlemen Marry Brunettes" 

"The Girl in the Red Velvet Swing" at the started at the Mayfair Saturday (29). 

Roxy, and "The Ti-ouble With Harry," at the .Average is lOO) 

,^ , 

^ _^ ^ ^ . ^ ,. . , 

Asfor The McConnell Story ;WB , 4th wk 

Pans, art house, registered strong first weeks. Baronet—The Phiiodeiphio story (mgm), re- 

90 

The Palace also had a big one-week engage- issue, 4fh wk 125 

••v, ..o- u .. T, ^- ., J T Capitol—To Hell and Bock (U-l), 5tti wk 130 

ment WJth "Simba, British-made Lippert criterion—The Desperate Hours (Para), 3rd wk. .125 

release. Fme Arts—The Sheep Hos Five Legs (United), 

"Oklahoma!" continued to sell out for all sSth'st.^Dr. Knock (Mart.n Lewis),' 3rd wk! i! :i05 

evening performances in the second week of Globe— Ulysses (Poro), lOth wk 115 

a two-a-day run at the Rivoli, but except for &'il',t^°„%°e-TAm''a"cam"iro'(DCAt Vl th'wk- 1 \o 

weekends, matinees were not capacity. "Trial," Loews state—The Toil Men ;20th-Fox), 2nd wk. .135 

in its second week at Radio City Music 

^°° 

Hall, 

No°rm°n;i7Jl^^*'he°A{rican''uon '(^s'tlena'^rst^),' ' 

continued strong with long waiting lines at 6tti wk .'. . . 140 

thp wppkpnrl anri "Thp Tall Mpn" held iin 

Paloce—Simbo (Lippert), plus vaudeville 125 

tne weeKena, ana ine laii ivieii neia up 

Paramount— Blood Alley (WB), 3rd wk 105 

exceptionally well in its second week at Paris—The Trouble with Horry (Para), 2nd wk 160 

T npw's Statp Bpst of thp loneer P>°â—The Deep Blue Seo (20th-Fox), 2nd wk..l60 

iôew s otaie. uest 01 me longer runs was 

^^^^^ ^^^^ ^^^^^ Hail—Trial (MGM), plus stage 

"Ulysses." which had a bigger tenth week at show, 2nd wk 1 45 

the Globe than the preceding week, and "To Rivoii—Oklohoma! (Magna), 2nd wk. of two-a-day. 135 

•^ ° 

Roxy—The Girl in the Red Velvet Swing (20th- 

, , 

Hell and Back," in its fifth good week at the Fox) 1 40 

Capitol. "The Desperate Hours" was fine in Sutton—Morty(UA), 28th wi 

Triangle. 

Fulton To Hell and Back (U-l), 3rd wk I 

Harris The Toll Men (20th-Fox), 2nd wk 1 

Penn Trial (MGM), 2nd wk 

Stanley— Illegal (WB); The Worriors (AA) 

Cinema Lodge Holds 

Informal Luncheon 

NEW YORK—Cinema Lodge of B'nai B'rii 

held its first informal membership lunchei 

at Toots Shor's restaui-ant Tuesday (2. 

It may become a regular feature t 

programs for the meetings for the year. 

The Tuesday luncheon was the climax ( 

the fund-raising activity of the year on beh( 

of the B'nai B'rith agencies which involves 1; 

sale of 500 contribution share certificatic5 

for $25 each. Robert K. Shapiro, execut: 

vice-president of the lodge, announced i; 

goal had been reached. 

Max E. Youngstein, president, presid.. 

Eva Gabor was a guest. Manny Sonnenrelj^, 

director of membership of the District GrM 

Lodge No, 1, B'nai B'rith, was a speaker. 

Walter Waldman Will Joi 

UA Publicity Department 

NEW YORK-Walter Waldman has joiiJ 

the United Artists publicity department, e 

replaces George Nelson, who resigned recen'. 

Waldman has been head of the Paramo't 

Pictures publicity writing department sle 

1952. He will take over his new post Miday 

t31). 

Waldman entered the industry in the pi« 

department at 20th Century-Fox In 111- 

Later he worked as a reporter for Varly 

and BOXOFFICE. During World War 11 e 

was a WTiter for the Netherlands Informatn 

Bureau. 

Terry Turner Consultant 

On RKO's 'Conqueror' 

NEW YORK—Terry Turner of Gemil 

Teleradio has been named special consultit 

to work with Perry Lieber and his staff 

the campaign for "The Conqueror" at RO 

Radio. The appointment was made by Da.^' 

T. O'Shea, president. Turner was with RO 

for a number of years and has been vh 

General Teleradio for three years. 

g 

F 

38 BOXOFFICE 

:: October 29, 55

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Ballantyne will help you plan your drive-in 

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the right decisions for a profitable operation. 

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so; mCE October 29, 1955 39

. . One 

. . Arthur 

. . His 

. . 

. . Chuck 

. . New 

ALBANY 

pilmrow's nomination of the most unusual 

woman exhibitor goes to Mrs. Wadad 

Boumansour of the Plaza, Malone. She was 

born in Lebanon and educated in finishing 

schools, is fluent in several languages, dresses 

stylishly, is dark-haired and dark-eyed, 

slender and straight, and is the mother of 

four children, ranging from 6 to 20. She assumed 

control of the 600-seater on the death 

of her husband Mike, two years ago. The 

keen-minded matron has carried on the double 

role of raising a family and managing the 

theatre. Her youngest child (there are two 

boys and two girls) is in the fu-st grade; her 

olde.st daughter Nina graduated from St. 

Lawrence University last June. Back from a 

European tour, Nina is now helping her 

mother at the Plaza. Mrs. Boumansour 

speaks English with an intriguing accent. 

Harry Rogovin, Columbia district manager, 

and Norman Jackter, Albany manager, huddled 

with Sid Kallet. chief buyer for Kallet 

Theatres, at the circuit's Oneida offices. Jackter 

scheduled a visit to Utica, for a meeting 

with Mrs. Jane Smith of the Olympic, tliis 

week . . . Fabian's Saratoga Drive-In at Latham 

locked its gates Sunday. The Saratoga 

is this exchange district's second oldest automobiler. 

having been opened by Neil Hellman 

Donald Nelly, a.ssistant 

in 1941 . . . booker for Columbia, enlisted in the Air 

Force. 

. . . Bernie 

Marion Mahon is substituting for Mai-y 

Anameier, Warner inspector, who recently 

underwent the amputation of toe . Sarah 

a . . 

Torre is new 20th-Fox booker 

Bajeck, assistant MGM .shipper, suffered a 

wrist sprain. Steve Pockman is MGM head 

shipper . hundred delegates to Governor 

Harriman's Conference on Pi-oblems of 

the Aging gathered in Chancellors Hall, State 

Education Department building, for an evening 

preview of "Umberto D." (in 16mm), 

which will have its American premiere at 

the Guild in New York November 7. The 

film, which deals with the plight of a friendless 

old government pensioner, was directed 

by Vittorio de Sica. Photography was by G. 

R. Aldo, rated by De Sicca as Italy's greatest 

cameraman. Some thought the picture 

"powerful and compelling"—others considered 

it "documentary and depressing." On hand 

for the special screening was 'William David- 

.son, of Davidson & Harrison, New York, who 

holds the American rights. 

Among those at a 'Variety Club dinner 

meeting were George Schenck, Jack Goldberg, 

Lew Sumberg, Sid Urbach. Harry Lamont, 

Jules Perlmutter, Norman Jackter, 

Norman Weitman, Irwin Ullman, Al Kellert, 

cHAMGt_F?Î,^ Order Your 

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[TRAILERS 

l^\ ^ famous for 

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FILMACK 

1117 S. WAMSM, CHICAGO •690 NINTH AVi..NIW TO«K 

Chief Barker of Tent 9 

Is Harold Gabrilove 

ALBANY—Harold Gabnlove. a theatre 

manager turned successful businessman, was 

elected chief barker of 'Variety Tent 9 Monday 

night. A graduate of the 'Wharton School 

of Business and later of the Paramount managers 

school, Gabrilove served in the Paramount 

-Publix chain for three years at 

Wilkes-Barre and Scranton, Pa., Hartford, 

Conn., New York City and Newburgh before 

entering the radio-record field with RCA in 

Newburgh. He now is president of RTA 

Distributors, wholesale distributors for northeastern 

New York. 

Gabrilove succeeds George H. Schenck, Tristate 

Automatic Candy Corp. branch manager, 

as chief barker. 

Lewis A. Sumberg. former property master, 

was elected first assistant chief barker; 

Norman 'Weitman, U-I manager, second assistant 

chief barker; Jack Hamilton, Berlo 

'Vending Co., property master, and George 

Green, owner of a stationery business, was 

named dough guy. 

The election was held at the Sheraton-Ten 

Eyck Hotel, where the crew and others later 

dined. 

Reporting that "more than 70 new members" 

had been accepted, Gabrilove said that 

an induction dinner is scheduled for November 

7, the date the club formally moves into 

its new quarters. 

Ai'thur Horn, Harold Gabrilove, Gene Teper, 

Leonard Berns, Bob Adler. Sylvan Leff, John 

Wilhelm, Jack Hamilton. Nate and Aaron 

Winig, Leo Rosen, Ray Smith, Gordon Bugie, 

George Green. Art Green. Bill Wennar and 

Henry Seiden . Miller is new concession 

manager for Berlo 'Vending Co. at 

the 1500-car Rockland Drtve-In, Spring 'Valley. 

He trained here for the job of supervising 

a six-lane, cafeteria-style stand. The 

Rockland, managed by Gerry Schwartz, has 

850 in-car heaters, permitting year-around 

operation. 

Elias Schlenger, new Fabian division manager, 

has moved from the Sheraton-Ten 

Eyck Hotel to an apartment on Myrtle avenue 

. . . Edward L. Fabian made one of his 

periodic conference and inspection visits to 

the Albany area . fractured right arm 

"^n traction," Strand stagehand Charles 

Maguire is making satisfactory recovery at 

Memorial Hospital, to which he wâs taken 

after being hit by a falling counter-weight as 

the screen was being lowered. 

It's womanpower as well as manpower 

when you speak of Stanley Warner operations 

in this area. Mrs. Ottilie Fearing manages 

the Avon, Utica; and Judith Wilks is assistant 

at the Ritz, Albany. Mrs. Fearing, 

who stai'ted as Andy Roy's assistant at the 

Stanley, Utica, and advanced to the Avon 

top post after Al Swett was transferred to the 

Ritz. is considered one of the most energetic 

and enthusiastic managers in the chain . 

Lillian Assini, Paramount picture report 

clerk, was married in Troy to Nicholas Squadere 

. . . Paramount managers from the northeast 

district, including Dan Houlihan of 

Albany, attended a meeting in New York 

Wednesday. 

.An informal agreement on .scale and working 

conditions for the stage employes Local 14 

is reported to have been reached at a second, 

and smaller meeting here. 

BUFFALO 

'The monthly luncheon meeting of the \. 

men's League of 'Variety Tent 7 was Y4 

last Saturday in the Delaware avenue hequarters. 

The Chord-Jills quartet en-- 

tained. The guest of the day was Mig 

Riva. daughter of Marlene Dietrich. M;a 

was appearing in "Tea and Sympathy" at .e 

Erlanger. While in town Miss Riva i;o 

visited the "Variety Club Cerebral Palsy Clic 

in the Children's Hospital . . . Bay Road ridents 

the other night criticized the propcd 

construction of an addition to a bingo 1| 

in Willow Point Park. Webster, N. Y. 'le 

town's zoning board of appeals reserved - . 

cision in the application of Jack Garlinejt 

Ridge road, owner and operator of le 

amusement park, for a 110x35-foot additn. 

"On Sunday (23 1 the children of raemlrs 

of the Buffalo 'Variety Club, who thro:h 

their own efforts last summer raised S214)r 

the Tent 7 Heart Fund by presenting a it 

on the ground of Pearl Rosenfield's hce. 

gave a repeat performance in the Delavre 

avenue headquarters and attracted a capaty 

audience to the club . Healy, spcscaster 

on WBRN-T'V for many years, sjte 

at the monthly Men's Luncheon last Mony 

in the 'Variety Club of Buffalo and a lije 

crowd of Tent 7 members turned out fone 

splendid luncheon served by "Clint" andhc 

talk by Chuck ... It was open house Friy 

(28) in the "Variety Club from 8:30 p.n 

until the wee small hours. There was fid. 

drink, dancing, entertainment, door pies 

and the greeters were Nedra Gray and ^lle 

Paepke. On Monday evening (31> at 9 pa., 

there will be a men's general meeting inOe 

club when nominations for directors ad 

delegates for the next year will be made, i 

| 

Liberate was to be at Buffalo airport or 

one hour Saturday i29i from 3 to 4 p.m to )i 

tub-thump for his first feature film, "p- I 

cerely Yours." While at the airport, he as 

to be welcomed by city officials and trnbers 

of the Liberace Fan Club of wch 

'''• 

Christine Nowacien of Depew is presiot 

Liberace also will be interviewed by pjss. 

Jerry Evarts, Buffalo Cirler-Express 

radio and T'V . . . 

columni.st, and Buffalo's far us 

Watson Sisters will speak at the WonV.-. "" 

League luncheon Saturday (19) in the I|a- in 

ware avenue headquarters of Tent 7. Fftiy Jl 

and Kitty will give a short resume of nit 

50 years in show business and Jerry wiltview 

highlights of his column over the ist 

few years. 

Dorothy and Myron Gross, Cooper .vf 

Theatres of Buffalo, are the recipients of Jst 

wishes upon the engagement of their da liter 

Suzanne to Theo Kahn and their on 

Arthur to Adrianne Myers metiprs 

. 

at Tent 7 are Rae Breslow, Sam GeJn. 

Edna Gladner. George H. Mackenna, da 

Markell. Gertrude Maxwell. Dolores Stefsn. 

Jerome Wechsler, Lee Wechsler and Oir- 

lotte Smith. -^ 

Volunteers are urgently needed by the'Omen's 

League of the Buffalo Variety Clu/or 

the merchant collection campaign forih* • 

Cerebral Palsy Clinic at the Children's ospital. 

The drive gets under way Friday '« 

ning (4). 'Volunteers are asked to co!,*ct 

Gertrude Bleich, BE. 6153, who is haning '"ill 

distribution. Indoor theatre collections «r' *' 

out of town November 11 and in town Noni- ^ 

ber 24. 

\\^ 

40 BOXOFFICE 

;: October 29,955

. . Nat 

. . 

G. 

. . Douglas 

. . Coleen 

T 

Cohen Joins AA 

;i- tries 

^sûbliciiy-Ad Aide 

ji;V YORK— Cliiiilf.s ColiiMi. who resimu'd 

neily from the 20lh Ccntmy-Fox casf.M-ii 

|»

. . . Local 

. . Stanley 

. . Allied 

. . 

. . 

. . 

. . Elwood 

. . Nat 

. . Baltimore 

. . Norman 

PITTSBURGH 

lUTax Shulgold of Crown Film Co. was 

planning to board the choo-choo for New 

York to look around and see what's doing in 

the independent film field . . . Shea's Theatre, 

Erie, will feature the stage show "Teahouse 

of the August Moon," December 2, 3 

Stanley Theatre Manager Charles 

Eagle was ill with a virus infection . . . 

Lake Theatre, Erie, recently played two midnight 

performances of Joy the Magician . 

A model oil well was mounted in the lobby 

of the Stanley here to exploit "Lucy Gallant." 

Frances Blizinski, UA secretary, resigned; 

her successor is Mary C. Borgan who has been 

promoted from the contract department. 

Arline Closs has resigned from the office 

staff to be married, and Gertrude Flinn 

Rothen, former employe, has returned temporarily 

to assist the exchange, which has just 

won the first six-week lap in the UA drive. 

Jerry Brill, National Theatre Supply salesman, 

was stricken ill at Thomas, W. Va., and 

was taken to the hospital at Spencer . 

N. C. Rosen, 20th-Fox manager, staged a 

sneak preview trade showing of "The View 

From Pompey's Head" at the J. P. Harris 

Theatre . Theatre sneak previewed 

"The Desperate Hours" . . . Don D'Aquila resigned 

SW booking duties to join Hertz' 

drive-it-yourself organization. 

The 29th anniversary of the founding of 

the Variety Club will be celebrated by Tent 

No. 1 at a special family night party in the 

clubrooms November 11 . . . Streetcar and 

bus operators were on strike notice to stop 

The We.stinghouse strike is the 

traffic . . . 

19th CIO work stoppage here this year. 

M. A. Silver, SW circuit zone manager, 

and members of his staff were in New York 

for two days this week attending a meeting of 

circuit zone executives . . . Bob Higgins, theatre 

manager at Beaver Falls, was hospitalized 

with pneumonia . MPTO hosted 

the October 28 family night at the Variety 

Club . . . Judgements were signed awarding 

a total of $30,000 in damages to Paramount, 

RKO, UA, 20th-Fox, WB, U-I and LoeWs for 

motion picture license agreement violations 

in actions against Wilmer Enterprises, Inc., 

and James Jaffurs, Richard E. Brown. John 

Jaffurs jr. and William Anast. Tlie civil 

actions were filed in September 1952. The 

cases involved percentage returns and the 

theatres involved included the Wilmer. 

Wilmerding; Grant, Millvale. and the Star, 

Glassport, Pa. 

Msgr. John Patrirk Carroll-Abbing, founder 

and head of Boys Towns of Italy, will attend 

the benefit premiere of "Artists and Models" 

at the Penn Theatre here November 10. Appearing 

at the premiere will be Joe DiMaggio, 

Linda Darnell, Ann Miller and Dean Martin. 

Proceeds will go to the Boys Town projects 

... An "Evening on the Town" entertainment 

package was launched this week by Stanley 

Woviu Art BtUn Than E>cr 

SAM FINEBERG 

TOM McCLEARY 

JIM ALEXANDER 

84 Von Broom Street 

PITTSBURGH 19, PA. 

Phone EXprei* 1-0777 

• How'i Your Equlpaentr 

Warner Cinerama Corp and Childs, Inc. The 

plan, which applies to a party of four or 

more persons, includes a steak dinner at 

Childs Restaurant, orchestra seats for "Cinerama 

Holiday" at the Warner Theatre, parking 

at Mellon Square Garage and all gratuities. 

Cost per person, tax included is S4.95. This 

promotion was developed in order to keep 

workers and shoppers in town for an evening. 

They point out that the "package" not only 

provides a meal and entertainment, but 

eliminates parking and tipping problems. 

Dana Wynter was expected here to exploit 

"The View- from Pompey's Head" . . . Sam 

Yakish, owner of the Auto Drive-In, Titusville, 

reports that the large tarpaulin which 

"fenced" this outdoor theatre was stolen just 

before the ozoner closed for the season . 

Variety Club's KDKA-TV all-night show, to 

be telecast from Syria Mosque, will be an 

event of January 14, 15 for the club's heart 

fund. 

SYRACUSE 

Tack Palumbo is the new assistant to Manager 

' Max Rubin of the Paramount. Palumbo 

is from the Corning area . . . Zone manager 

of Schine Theatres Unterfort is joining with 

E. R. Vadeboncoeur. president of WSYR, in a 

membership drive for the Syracuse Ass'n of 

the United Nations . . . Mrs. Unterfort plans 

a trip to Buffalo in connection w-ith her B'nai 

B'rith activities. 

There'.s a "new look" for the upright sign 

in front of Loew's State. The Walgreen's 

drugstore nearby is going all-out for a tie-in 

with publicity for the coming film, "My Sister" 

. . . Loew's Strand will have a special 

midnight Halloween show. On November 5 

there will be a super-duper children's show 

with 22 cartoons and $300 worth of prizes, including 

a bicycle and tlii-ee-wheeled bikes. 

Executives of the New York State Ass'n of 

Motion Picture Pi-ojectionists met recently in 

Syracu.se. Officers included Charles Wheeler 

of Geneva, .secretary; George Raaflaub of 

Syracuse, president; Earl Tuttle of Binghamton, 

first vice-president; Lou Boys of Syracuse, 

president of Local 376; Walter Scarfe, 

business agent of Syracuse Local 376; Henry 

Jeffery of Cortland, third vice-president, and 

Harry Lackey of Utica, second vice-president. 

Frank H. Durkee Stricken; 

Headed Durkee Circuit 

BALTIMORE—Funeral services were held 

here for Frank H. Durkee, 68, head of a chain 

of theatres in Maryland, who died following 

a brief illness and surgery at Union Memorial 

Hospital. 

A pioneer in the exhibition business, he 

started out more than 40 years ago as a projectionist 

who went from hall to hall carrying 

equipment strapped to his back. 

Since then, his business grew to include 

ownership of several theatres in Baltimore, 

also in Annapolis and Havre de Grace. He 

headed the theatre chain up to the time of 

his death. It Is known as the P. H. Durkee 

Enterprises. 

Durkee was one of the organizers of the 

Baltimore tent of the Variety Club and several 

years ago served as chief barker. He was 

a member of the Rotary Club, Elks and the 

Ma.'

' ' 

• 

-cks 

: in 

: RKO 

. . The 

: William 

' board 

• 

treby 

. . The 

. . 

. . . The 

. . . Helen 

. . . Booker 

. . Goldie 

. . Ruth 

. . Mr. 

. . Jack 

. . Salesman 

. . The 

pilLADELPHIA 

rihiirs ZaKFiins, RKO branch manager, has 

fori 

lliiv 

11 clo;ted president of Motion Picture 

N of Philadelphia for the coming 

i.trs elected to office at the MPA's 

ii'ting held on Monday (24 1 at the 

uenrng room were vice-president, 

Silverman. Branch Manager of Re- 

•.ures; secretary. David Law. office 

if Warner Bros.: treasurer, Eddie 

of New Jersey Messenger Service. 

of directors were George 

Goldman Theatres; Eli 

Radio Pictures; Jack Green- 

:iierly with Screen Guild: David 

jL-jminent architect: Lester Wurtele, 

.iti.ii;er of Columbia Pictures; Joe 

oi Republic Pictures: John Turner, 

ni.inager of United Artists: Lou 

.0. district manager of Metro-Goldwyn- 

and Sam Diamond, branch manager 

Century Fox Films. MPA's member- 

:iiprlsed of persons in the sales and 

tiid of the motion picture business. 

cJ.^.- purpose is to take care of the less 

ten ate In the industry in Philadelphia. 

M Kdna R. Carroll, the former head of 

yivania State Board of Censors, is 

on a sound truck helping to cam- 

Miiiior the Republican party. Some people 

Kill- that she was the one to introduce 

for political campaigns on street 

193« . . . Liberace. the pianist and 

r. will make a pergonal appear- 

.e Mastbaum Theatre on November 

.1 preview performance of his starjn 

picture, "Sincerely Yours," which 

nir Its regular run the next day. The 

»r< »1 appearance is part of a coast-toconnection 

with theatre open- 

.r film. 

.. .1. C. Keyser, former treasurer of the 

Lvi Theatre. New York, and a former 

'.•ul elphian. died in the Bronx at the age 

If i 

. Boyd Store, a haberdashery 

hoi'ti midtown, has been handing out guest 

let to "The Tall Men" being shown at the 

w rhose getting the free ducats are men 

ii-"t. three inches and over who make a 

.i: Boyd's 

. Favini Theatre. 

Pa.: Strand in Kutztown, Pa. and 

ay in Stewartstown. Pa. have re- 

Nate Milgram's Deluxe Theatre 

now booking and buying for Ed 

-• . .. Montrose Theatre in Montrose. Pa.; 

; I; Brown and George Dietrich's Dietrich 

^^-^ in Tunkhannock. Pa.: Marvin Sands' 

Drive-In in Tunkhannock. Pa., and 

i:.ds Wysox Drive-In in Wysox. Pa. 

''king Theatre has instituted a new 

doctors and public officials 

r at the boxof f ice and will be called 

'•;

I. 

By 

. . Gerry 

' 

' 

Ao*tdo*t ^cjkont 

For once a film about "Shakespeare" looks 

like being a boxoffice winner in Britain, as 

well as in the States. This Is the Mike J. 

Frankovich production of "Joe Macbeth," 

starrliig Paul Douglas and Ruth Roman, and 

directed by Ken Hughes from the Phillip 

Yordan screenplay. At the premiere held 

October 20 at the Leicester Square Theatre, 

"Joe Macbeth," the story of the rise and 

fall of an American gangster, received terrific 

cheers and applause from the audience, consisting 

of both paying patrons and VIP 

guests of Columbia, the distributors of the 

picture. Bearing in mind that the film was 

made in Britain, on a smallish budget, with 

only tow well-known American stars, "Joe 

ANTHONY GRUNER 

here for Florida State Theatres and he so 

press statement read; "The BBC Macbeth" comes out as one of the most handled political campaigns in the state 

THEhas bought Ealing Studios for a TV effective gangster pictures made in the last Wilkie was with Paramount Pictures ar 

center and will take over next year. few years. Certainly Mike Frankovich. new years. He started in 1919 as Hollywood sfio 

For months there has been anxious talk managing director of Columbia pictiu-es, can publicist. Fi-om then until he resignecin 

about the future of Ealing Studios among be very proud of what is probably his last 1947 as publicity manager at the home ol:» 

financial circles. Despite the international personal production. The press over here he was continuously with Paramount expt 

reputation of Sir Michael Balcon and his has given "Joe Macbeth" reviews ranging for a term of two years with Samuel GJ. 

first-rate organization of director-producers, from "very good" to "first rate." The film wyn. 

the recent group of Ealing films has not may even, as a result of its popular approach He leaves his wife. Funeral services 'je 

been making the boxoffice grade in this to Shakespeare, give patrons a desire to held Friday (28) in North Miami. 

country, although theii- overseas successes had read the original book. 

been most impressive. With film finance more 

Anthony Ross 

difficult to come by, and an indebtedness to 

The Cinema this week has analyzed a NEW YORK—Funeral services for Antl 

the National Film Finance Corp. of at least 

J 

number of studios that are now available for Ross. 46, stage and screen actor, were M 

£350,000, the studio was not in a very healthy 

film production, as a result of the loss of at the Campbell Funeral Home Friday ii. 

condition. Yet no one thought this most 

Ealing to BBC. There are now ten studios Ross, who was featured in the ciurent Brdway 

hit. "Bus Stop." died suddenly Weds- 

famous of all British film studios would be 

with 35 stages, capable of being used for 

sold for television. Now the BBC moves into 

feature fUm production—four of these studios day morning following his appearand in 

Ealing and five more stages with a total floor 

are ABPC, MGM, Pinewood and Shepperton, the play at the Music Box Theatre. 

only three choices—Beaconsfield, MGM-Elstree, 

and Shepperton. It is unlikely that he 

which possess a total of 23 stages. These four Ross, who played the Broadway prod« 

are major studios, three of which, ABPC, in Bing Crosby's "The Country Girl" nd 

space of 100,000 feet are lost to British film 

Pinewood and Shepperton, are building extra was featured in "Rogue Cop," starring Ibert 

Taylor, and other films, made his sge 

production. Ealing Studios stand on four 

stages for TV use, if necessary. Television 

acres of ground, and were built in the early 

production, says the journal, has invaded all debut in 1932 and was featured in 'he 

30s, a few yards away from the famous 

the remaining studios from time to time. Glass Menagerie," "Ai'senic and Old L6." 

Common. 

"A Season in the Sun" and other Broatay 

Before the war, the studio made modest 

hits. 

British pictures. Then Sir Michael took over To 

He is survived by his wife, the fojer 

the States has gone 1,000 feet of processed 

Technicolor film for inclusion in "The 

Mary Jean Copeland, and a son Stefin. 

and made the words "'an Ealing comedy," 

aged 7. 

a certain guarantee of brilliant entertainment. 

Heart of Show Business." the 7.000-feet 

Sir Michael was responsible for "Pa.ss- 

featui'e outlining the work of the Variety 

port to Pimlico," "Tight Little Island," "The clubs. The British film material has been Mrs. Cecelia Boasberg 

Man in the White Suit," and "The Lavender collated by British Variety Chief Barker BUFFALO—Services were held Sunday 13) 

Hill Mob." Then came the serious films like James Carreras. boss of Exclusive Films, and at the Etkin Funeral Home for Mrs. CelU 

"The Blue' Lamp," Scot of the Antarctic," Terry Ashwood. executive producer of Pathe. Boasberg. 88. mother of Charles Boastg. 

"The Cruel Sea" and "The Divided Heart." Among extracts in the British footage, is the special assistant to George Weltner. T-smount 

Now Sir Michael says that he is looking for Variety Welsh Sunshine Home for Blind 

worldwide sales head. Survivonji- 

alternative studio accommodation, and that Babies, which was opened last year by clude two other sons. Robert of Buffaloind 

| 

he intends to make a minimum of five pictures 

Princess Margaret. 

Nat of Bristol, N. Y., and two dauglyrs. 

a year. There are not so many studios 

Mrs. Harriet Schwartz and Mrs. Louis Bliin- 

left for making films. In fact. Sir Michael has 

berg, both of Buffalo. 

Stanley Mills has taken over from Andy 

will go to Pinewood. Earl St. John, executive 

Neatrour as publicity and advertising director 

producer for JARO, is using all available 

of Associated British Cinemas. Stanley, an Fred Meyers Services; 

stages, and the Rank production machinery ABC manager, has also been a leading member 

of the Cinematograph Exhibitors Ass'n 

will be fully employed for the next two years. 

UA Metropolitan Head 

But Shepperton is partly controlled by NFFC, 

and was Sussex branch delegate to the general 

NEW YORK—Funeral services for fed 

and a deal with Sir Michael could well be in 

council for ten years, as well as chairman of 

Meyers. 58. New York-Metropolitan di.^lct 

the offing. 

the Kent branch. His appointment is a happy manager for United Artists, were held in e« 

The Association of Cine Technicians, as 

sign that the system of promotion from within 

Rochelle Thursday (27i. Meyers died » 

expected, have protested to the Board of 

by ABC still prevails in this important theatre 

circuit. 

Meyers entered the industry in 1912. seing 

heart ailment Monday at Beth Israel Ho.s 'JiL 

Trade, the director general of BBC, as well 

as Sir Michael, at the sale of the studios. Not 

as assistant manager and manager » 

j 

that this will do any good. What is done 

number of New York City theatres unt he 

cannot be undone. Ealing Studios are no The Queen and the Duke of Edinburgh are joined the .sales force of First Nationi In 

longer a part of the film production industry, to attend a special charity performance, 

and to many here the news of the BBC takeover 

has been one of the saddest stories the 

sponsored by the British Variety Tent, of the 

Bertram Mills Cu'cus at Olympia. on December 

industry has known for quite a while. 

21. The entire proceeds will be donated 

to the London Federation of Boys Clubs . . . 

Jimmy Garrod has been promoted to London 

branch manager of Republic Films . . . 

David Rose is in town for his new production. 

"Port Afrique," and presented Phil Carey, 

one of the stars, at the Dorchester. "Port 

Afrique" will be made on location in Spanish 

Morocco and at MGM Elstree Studios for 

Columbia release . . . Leslie Frewin. publicity 

diiector of Elstree studios, has written a 

biography of Marlene Dietrich entitled 

"Blonde Venus." . Walker has been 

appointed the associated casting di:-ector to 

Robert Leonard at the Associated British 

Studios. Elstree . . . Adelphi's Arthur Dent's 

next film Is a musical. "Stars in Your Eyes." 

which will be filmed in Camerascope and 

Eastman Color at MGM Elstree. 

Al Wilkie. 59, Publicist. 

Dies Suddenly in Miami 

MIAMI—Al Wilkie. 59, veteran publi.,t. 

died suddenly here Wednesday (26). DJl 

recently he was advertising-publicity direw 

1925. Four years later, he moved ov( U> 

RKO as a film buyer, and in 1941 heW 

named eastern division sales manage ol 

Universal. In 1950. he became general jle* 

manager for R. W. Alcorn ProducUonsiHe 

took over the UA sales post in 1951, «" I 

the Arthur B. Krim management grouKsumed 

control. 

, 

Meyei-s was a member of the Motion Piure 

Pioneers. Variety Club and Cinema il«* ll 

of B'nai B'rith. He is survived by hi-s'lf* 

Bertie, a brother William Fritz, a iter 

Mrs. Ida Schneider and a daughter Irs. 

Bobbie Blum. 

To Handle French Film 

\ 

NEW YORK— "Wild Fruit" (Les lullj 

Sauvages). new French film adaptedwd », 

directed by Herve Bromberger. wlU bcJI^- ^1 

tributed in the U. S. by the newly create In- v^ 

tcrnational Motion Picture Organizl

J 

11 

EXHIBITORS 

WILL NOT BE 

UNDER WRAPS 

at 

ALLIED'S 

1955 

NATIONAL 

DONVENTION 

/lORRISON HOTEL, 

CHICAGO 

lovember 7, 8 and 9 

^ 

HERE ARE SOME OF THE HOT 

ISSUES THAT WILL NOT BE SOFT- 

PEDALLED 

OR IGNORED! 

FILM PRICES— Allicd's popular film clinics as usual plus onthe-floor dis 

cussion of the entire film problems, particularly os to conditions in the areas 

represented by the delegotes 

GOVERNMENT REGULATION— Have the film companies so modified their 

selling policies and practices that regulation of film rentals is no longer 

needed? On the basis of surveys made, Allied doesn't think so, but they 

want to hear from you, in person. 

CIRCUIT EXPANSION—The divorced circuits through promoters and dum 

mies are scouring the country for sites for theatres and drive-ins. They may 

be on the prowl in your area right now. Hear whot Allied has done to slow 

down this movement and what action you should take to protect your 

situation. 

ARBITRATION— Still 

by the film companies. 

another droft of an arbitration plan hos been released 

You will wont to hear it analyzed by those whose only 

loyalty is to the independent exhibitors and then voice your opinion whether 

it is worth the money, the time or the effort. 

ADMISSION TAXES—Some people are advocating thot exhibitor organizations 

abandon present activities and join in an attempt to secure repeal of the 

remnant of the Federal tax. Come and help discuss this from a practical 

standpoint— How much have you benefited by the cut last year and what 

are the chances of success at the next session? 

COMPO— Is COMPO still the agent of the established exhibitor organizations 

composing it, or docs it seek mastery over the component organizations? 

Does it still merit the support of independent exhibitor organizations, and, 

if so, upon what terms and conditions? 

SHOWMANSHIP—Emphasis will be placed on the theotre as an enduring 

institution opart from the films that ore here today and gone tomorrow. 

Some of America's smartest showmen will be there to tell you what they 

think obout selling the theatre to the public as well as the pictures. 

EQUIPMENT AND CONCESSION FORUMS LED 

BY EXPERTS IN THEIR RESPECTIVE FIELDS 

i! Combined With 

1ESMA • TEDA • IPA 

TRADE 

SHOWS 

£n/oy Yourself In That Good Old Chicago Fashion 

• LUNCHEONS • NIGHT CLUB PARTIES • COCKTAIL PARTIES 

• INDUSTRY BANQUET • PRIZES • SURPRISES 

Bring the Ladies 

Make Your 

Now! 

ieservat'ions 

WRITE 

WIRE 

PHONE 

JACK KIRSCH 

GENERAL CHAIRMAN 

Phone: HArrison 7-7425 

1325 SOUTH 

WABASH AVE. 

CHICAGO 5. 

ILLINOIS

BOXOFFICE BAROMETEI 

This chart records the performance of current ottroctions in the opening week o( their first runs in 

the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs 

ore reported, ratings are added and averages revised. Computation is in terms ot percentage in 

relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark 

i 

Animal Farm (DCA) 

100 90 100 90 110 75 90 70 100 110

SECTION Of »OXO?F{« 

^

B 

NEW TWIST IN CIRCUIT CONTEST 

Commonwealth Theatres Sets Up 16-Week 

Competition Based on Gross Admissions 

Severioy-six Commonwealth circuit managers 

are calling on every knack of showmanship 

they possess to capture substant.al 

slices of more than $4,000 cash awards 

offered for best increases in gross admissions 

for the 16 weeks ending with December 

31 reports. Commonwealth Theatres, 

which operates in Kansas, Missouri. Iowa 

and Nebraska, decided to forego the usual 

managers meeting this fall and substitute 

this novel contest which gives each of 

the managers of 44 indoor theatres and 32 

dnve-ins a good reason to display all his 

motion picture selling ability. 

Here is how the "Go-Manship" contest 

works 

The contest period, covering the final 

16 weeks of this year, is divided into four 

heats of four weeks each. The $4,000 prize 

cash is split among five district managers, 

based on the number of units in each district. 

With his share of the award money, 

the district manager sets up his individual 

territory's prizes. As basis for competing 

for these prizes, he designates 16 contest 

films, one for each contest week, plus four 

special promotions—one for each "heat." 

The district manager notifies his individual 

theatre managers of the contestselected 

picture on a special form. For instance, 

he may notify a theatre manager 

that the contest picture for a certain week 

will be "How to Be Very, Very Popular." 

Say it Is booked for Tuesday-Wednesday- 

Thursday. The theatre manager will bp 

shooting for gross, and he will be working 

against his average gro.ss for Tue.sday- 

Wednesday-Thursday in the same period a 

year ago. If his average gross was $400 

and he does $600. he will show 150 per cent 

increase in gross. 

The record for this showing will be entered 

on special sheets provided by the 

district manager's office. These sheets also 

have the purpose of designating the 16 

pictures, special combinations, etc., during 

the contest period. Average gross figures 

appear on the theatre manager's Designation 

Sheet, originating in his district's 

office. 

Scoring of the contest is reported in this 

manner: 

Each week the Commonwealth Messenger 

reports the standings of each manager 

compared to his average weekly gross a 

year ago against this year's weekly gi-oss 

in accumulative form. At the end of each 

"heat" of four weeks, winners will be determined 

in each district and reported to 

the home office. This information is also 

reported in the Messenger. Districts are 

.scored by comparing the district gross with 

its average of a year ago. 

The district manager quarterbacks the 

contest for his territory, offering prizes for 

"trick combinations" and special promotions 

as well as for grosses recorded on 

weekly contest pictures. Since the district 

manager usually spots the contest credit 

promotions for midweek and FYiday-Saturday 

bookings, the manager has a chance 

to .score some really high percentages as he 

will be working against unusually low average 

figures of a year ago. 

At the outset of the contest, each manager 

was alloted an advertising percentage 

quota. To remain eligible to win the contest, 

he must stay within this percentage 

DESIGNATION 

SHEET 

oiti

• enevieve 

October 

Mle Thai Talks With 

PtFons Given Away 

Live in Atop Boxoffice 

A striking illustration 

Ai Francis' Prize 

n-.U. .-U'rpy. flopiw-oiui'd 

of the magnetic 

quality of "living displays 

was the trafflc- 

" 

.1 

mult^ 

stoppuig stunt J. 

veaway, B. C. Slaton, manager of 

R. 

^ 

Eulcr. Bonham Eh'lve- 

In. Bonham. Tex., used 

to exploit "Rear Window." 

the James Stewart-Grace 

Kelly starrer 

r'suN W0Nrsr=J 

directed by Alfred 

Ai'fi preceding showdate when he anil 

Hitchcock. Euler erected 

in regular newspaper advertising 

a replica of a wall, 

the theatre's public address system 

only would a 

22 feet 

mule be given away 

wide and eight 

t 

:iinR 

auring 

day 

the 

but 

week 

prizes 

preceding 

feet 

also wou'.d be 

high, complete 

to every 

with window and backing 

to suggest a bed- 

,.,, 

onr .ho could make the mule talk. 

room, atop the drive-in 

T mule was displayed on the patio m 

boxoffice. Each evening 

a live model rtp 

'I the concession stand for five days 

opening. Cokes and passes to 

resenting "Miss Tor.so 

:^ in the Navy" were awarded cuswho 

made the mule "talk." Simple 

in the movie, went 

through her exercises, 

:ucs were behind this stunt, as a twowtyucrophone 

near the mule in the patio 

prettying up. etc.. before 

the open shade 

wu'iked with the projection booth on top 

window of the well-lighted room, just as Jimmy Stewart observed her doing in the 

al t'- concession building. Through the 

screen version, as is graphically illustrated in the above photo 

Dtti nicrophone. the booth operator could 

bear he questions people asked the mule. 

The' simulating the "voice" of Francis. 

\ht oth operator would answer the question 

The conversations were hooked into 

Passesfor-News Stunt Footsteps on Sidewalk 

Earns Free Time on Air For Bridgeport Showing 

the Jblic address system for amusement 

Effective word-of -mouth advertising fcr Paper cutout footsteps were pasted to the 

oi f

When "The Bar Sinister, starring the talented bull terrier Wildfire, bowed ot Loew's State in Memphis 

" 

recently. Manager Arthur Groom staged a free showing for Memphis dogs and their people. The dogs 

enjoyed it and so did the people. At left, Dice, the Dolmation, is barking "one please," although he 

needed no ticket for himself or his master, young Jan Fulenwider. In the center photo, one of the 

shortest dogs in the show, with one of the longest names, Kenney's Sonny Man, ordered a trick stick 

at the theotre candy counter. The bones at 29 cents each were too expensive, the human owner said. 

At right the doorman didn't take tickets for the special show, but he did check qualifications. Eoch 

dog had to be accompanied by one human. 

RADIO STATION PUTS $429 OF FREE TIME 

BEHIND BACK TO SCHOOL FASHION SHOW 

Garnering $429 of radio time at absolutely 

no cost to the theatre is quite a 

feather in any manager's cap. Bill Burke 

of the Capitol Theatre in Brantford, Ont., 

was the heads-up showman who pulled the 

coup during August with a Back to School 

Fashion show, which had the full cooperation 

of five participating merchants in 

town. 

Burke promoted his special show with 

the local radio station, CKPC, which in 

turn sold the idea to the five businessmen. 

The items featured were boys' and girls' 

clothing, shoes, hair styles and floral decorations. 

The show was run by the manager on 

the third day of the engagement of "Love 

Me or Leave Me," at the matinee and evening 

performances, and, according to 

Burke, "although the fashion show definitely 

got me business at both showings, the 

important thing was the terrific amount 

of free radio time I secured from the radio 

station on the picture in advance of its 

opening, which, therefore, helped the whole 

engagement." 

Here's how the free time was broken 

down by Mrs. Marion George, director of 

W'omen's programming for CKPC: 

Eight spots daily for eight days, or 

64 in all at a cost of $288. These promoted 

both the fashion show and 

"Love Me or Leave Me." 

Four spots daily for eight, or 32 in all, 

at a cost of $72. About half of these 

were recorded spots on disks furnished 

by the theatre manager. 

A half-hour afternoon and evening 

broadcast from the stage of the Capitol 

Theatre, valued at $60. 

Finally, a five-minute recorded interview 

With Doris Day which broke 

the day of the show, $9. Total station 

time: $429. 

In addition, the public paid the regular 

admission price to attend the theatre for 

the fashion show and screening of the picture, 

while the merchants came through 

with door prize gifts, stage decorations, and 

talent for the show. The radio station also 

supplied the stage props and furnished 

prizes. 

In short, it was a truly "cost free" stunt 

which resulted in excellent business for the 

whole engagement of the film, Burke concluded. 

Dog Caterers to Front 

In 'Tramp' Campaigns 

Advising patrons of a coming attracts 

and helping a worthy cause at the sn 

time was accomplished by Manager Rii 

ard DeBow and assistant Walrath j 

Beach when "Lady and the Tramp" 

set for the Trans-Lux on Madison aveii 

in New York. 

The theatre offered a $50 gift certifid 

to the person donating the largest sunj 

money to the American Flotd Disaa 

Fund. The certificate enti'ded the dcj 

to a pedigreed pup, called "one of La^' 

puppies," which was promoted from 

On Time Farm Kennels of Middle Valj 

N. J. In addition, the donor receive 

i 

two-week vacation for the dog at Can 

College, good any time, so that he m:i 

board the dog when taking a trip. 

The Trans-Lux Colony, which played] 

picture about the same time, also ra i 

contest in which a thoroughbred 

spaniel puppy was awarded, courtesya 

All American Pet Land in New York Cj 

Manager Robert Ferber and assisla 

Eric H. Rose set up an essay contesta 

"Why I would like to own a dog." Is 

contacted the pet shop, arranged for 

prize, then called Decca Records and p 

moted 25 records and an LP record alia 

of music from the picture. The reed 

were given to the first 25 kids to attu 

on opening day, while the album 

played in the theatre lobby. 

Dog Hero and Her Ownei 

Are Honored at 'Tramp' 

Quick to bring the motion picture tlitre 

into participation in a local storjof 

human interest was Manager Herb Stirt 

of the Wilma, Dream and Roxy theatreln 

Cceur d'Alene, Ida. 

When Stuart learned that a local faily's 

pet cocker spaniel was to receiv s 

"dog hero" award for being Instrumeal 

in saving the life of her 2' 2-year W 

master, he decided to honor Taffy atils 

Wilma Theatre, too. 

The pup and all three members ofne 

family were invited by Stuart to attendhe 

showing of "Lady and the Tramp." ;3

are 

Uii heatre ten days m advance. Mounted 

OD 

' Jeep, the palm tree was paraded 

-'•id the Cheltenham football field be- 

halves of the Cheltenham-Haverford 

The cheer leaders, in fact, adopted 

display as their mascot during the 

This stunt got very good reception. 

i 

' 

' 

booklets 

% M)bile Roberts' Prop 

LMascot at Grid Fray 

;:vc p.iliu iri't'. borniuiHi Iinm a Uh-. il 

! shop, servcU as u line prop for Jay 

ot the Yorktown in Elkiiis Park, Pa.. 

Philadelphia, when he played "Mister 

;IS." 

ns! had a cutout made of a naval offivith 

a watering can in his hand, and 

d it alongside the palm tree outside 

ini ding announcements between th. 

qu'ters of the ball game that " Misti; 

R,: rts' is now playing at the Yorktoun 

re." 

i' florist, to add to the authenticity oi 

thi iisplay. bored holes in the bottom of 

th< retaining flower pot so that water 

•od run out over the pavement when the 

pii tree was watered. 

)ng also broke records at the Yorktown 

recUly with his promotion on "The Green 

8c;f." He arranged a green scarf window 

(fcay with stills and a credit card in 

W< worth's nearby Jenkintown store: 

us< a 40x60 in the lobby, hit with a green 

3(M for added effect: used another green 

Sfx in the boxoffice on a special card 

plwing the picture; decorated his cashier 

)? wi; a green scarf, and used green gelatin. 

„ MX\ri border and green footlights when his 

" ad'nce trailer was shown. 

. easer card with specially adapted copy 

we well distributed throughout the area. 

- 

Co read: "Can you help me? A green 

scf has been lost. It is vital evidence in a 

mUer trial. Please call after 7 p.m. 

H/'Stic 5-2970." Many phone calls were 

reeved, according to Jay. and even the 

^ 

pofs called to find out what it was all 

•brt. Seems they had been deluged with 

Oil too. 

'Giys and Dolls' Inserts 

A:ompany Gas Bills 

!'re than 500,000 inserts on "Guys and 

" 

Do being sent out with bills from 

tti^'hiladelphia Gas Co. during November 

«s result of a deal made by Ed Gallner, 

MCI publicist. In addition, there will be a 

tocratlve ad prepared by the gas firm. 

»nt;pecial displays, made up from photos 

shung the five Goldwyn Girls with gas 

f«r?s, will be exhibited at seven branches 

OJXited by the utility company. 

'e film opens at William Goldman's 

R*,'Olph Theatre in Philadelphia Nowerie 

'H UTS' Serial to Press 

'nine-part serialization of "The Des- 

P

im^ 

PROMOTIONS ON CURRENT PICTURES 

t ii ^'- '^ 

This over-the-boxoffice disp'oy is the work of Paul Amick of the OrpuB, 

Wichita, Kas. Recorded songs from the film were played through o u^. 

speaker placed behind the orchestra display 

The lobby standee 

(above) created by 

Fronk Jenson, Loew's 

State, St. Louis, features 

a provocative arrang 

ment of clues and stills. 

At left, below, five 

models in "Trial" T- 

shirts join in the cheering 

at a Denver U. vs. 

Drake football game in 

Denver Stadium. Girls 

also walked about town 

during day 

A red velour background with white raised letters created 

small cost. The disp'ay was set up in the theatre at the Oti" 

in Massachusetts by T Sgt. Manuel Gomes. 

Sure to cotch ony man's eye is this 

vifol statistics display set up in 

the lobby of New York's Globe 

A street ballyhoo used by Manager 

Ed Miller at the Paramount in 

Buffolo to promote "Ulysses." 

On the mirthful side is this stunt by Murray Spcctor of the Ploio in jl* 

wood, N. J. The dogs were borrowed from o kennel, one dressed i '" 

Tramp, the other as the Lady ond token to o local luncheonette. The'""' 

rated break in the local papers 

336 BOXOFFICE Showmandiser Oetober2995S 

:

I 

; YWOOD 

. ^x)kane. 

. . has 

HOLLYWOOD 

A 

AND VIEWS OF THE PRODUCTION CENTER 

Hollvwood Officr^Suitf 219 at 6404 HoUywn^d Blvd.- Iran Sr''ar. Wr.^trrn Manager 

Aler Orleans Debut 

— Following itj; Thursday 

:;d premiere at Loew's State in New 

Man With the Gun," the Samuel 

:; Jr. production being distributed by 

Artists, has been set for more than 

: 

October^. 

li 

STUDIO PERSONNELITIES 

Weidman, is being penned by SIMON WENCELUG 

JOSEPH PETRACCA has been assigned to 

the screenplay for cm 

"The Proud Ones," a western i^ 

on a novel by Verne Athanas, which Robert L ^ 

will produce. 

Cieffers 

RKO Radio 

King Bros. Production, "The Brove 

ne," is being written by VICTOR YOUNG. 

20th Century-Fox 

LEIGH MARLINE is writing the backgn 

>r "Good Morning, Miss Dove." 

Meggers 

United Artists 

Paramount 

Morion Brando's independent unit, Pennebaker, 

Inc., set ROBERT PARRISH to direct "They Tamed 

the Lond," western actioner in which Brando will star. 

Options 

Allied Artists 

Stage-TV actor MARK RYDEL was signed by Producer 

Vincent M. Fennelly for a top role in "Crime 

in the Streets," which will begin shooting early next 

month with Don Siegel directing. 

JAMES GRIFFITH was booked to portray Davy 

Crockett tn the Joel McCrea starrer, "The First Texon," 

which IS being produced in CinemaScope by Walter 

Mirtsch. The director is Byron Haskm. Inked for the 

cast was MYRON HEALEY. 

Columbia 

PAUL DOUGLAS will star with Judy Holliday in 

the Fred Kohlmor production, "The Solid Gold 

Cadillac," to be directed by Richard Quine. New 

York stage comedian HIRAM SHERMAN will moke 

his screen debut in the film. ARTHUR O'CONNELL 

and RAY COLLINS were added to the cast. 

Producer Philip Yordon inked HERBIE FAYE and 

EDWARD ANDREWS for supporting parts in the 

Humphrey Bogart-Rod Steiger topliner, "The Harder 

They Fall," being directed by Mark Rcbson. 

Independent 

ADELE JERGENS, RICHARD DENNING ond CATHY 

DOWNS will topline "Oklohoma Woman," o Golden 

State production for American Releasing Corp. 

distribution. Roger Cormon is the producer-director. 

Added to the all-star array in Michael Todd's 

"Around the World in 80 Days," being lensed in the 

Todd-AO process, were GILBERT ROLAND ond CESAR 

ROMERO. 

Metro-Goldwyn-Mayer 

Silent-screen star MADGE KENNEDY was booked to 

portray the mother of Vincent Von Gogh m the John 

Houseman production, "Lust for Life," which has 

Kirk Douglas enacting the role of Von Gogh. The 

feature, also starring Anthony Quinn, is being directed 

by Vincente Minnelli. 

MATSUKO SAWAMURA, 1 2-yeor-old Japanese 

singing star, joins Morion Brondo and Glenn Ford 

m the cost of "Tea House of the August Moon," the 

upcoming Jack Cummings production, which Daniel 

Mann will direct. 


character roles in "The Bottom Set for of the 

Bottle" were CARLETON YOUNG ond JOHN LEE. 

Storring Van Johnson, the Buddy Adier production is 

being piloted by Henry Hathowoy. 

VAN JOHNSON will hove the top male role in 

"23 Paces to Baker Street," suspense drama to be 

lensed in London with Henry Ephron producing and 

Henry Hathaway as the director. 


Russ-Field Productions booked JANE GREER for 

the femme lead opposite Richard Widmark in "Run 

for the Sun," soon to go into work on location m 

Mexico with Roy Boulting os the megophonist. 

Kent Productions, the new unit headed by Frank 

Sinotro, set WILLIAM CONRAD as the principal heavy 

in "Johnny Concho," starring Sinatra, which will be 

megged by Don McGuire. 

Bondido Productions, headed by Robert L. Jacks 

and Robert Mitchum, tagged GILBERT ROLAND and 

URSULA THIESS to star with Mitchum in "Bondido," 

sagebrusher to be megged by Richard Fleischer, It 

rolls next month in CinemaScope and Eastman Color. 

Universal-International 

The role of a heavy in the Yvonne DeCorlo-Rory 

vehicle, "Raw Edge," was drawn by NEVILLE 

BRAND, John Sherwood directs the Albert Zugsmith 

producti 

Warner Bros. 

New York stoge-TV actress PATRICIA SMITH 

makes her film debut in the only femme role thus for 

set in "The Spirit of St. Louis," the Charles Lindbergh 

story, starring James Stewart. The Lelond Hayword 

production, in CinemoScope and WornerColor, 

IS being directed by Billy Wilder. 

Italian actress ROSSANA PODESTA will star with 

Alan Ladd in "Santiago," action dromo to be produced 

by Marty Rackin. 

Cast as a voice coach in the Mario Lanza vehicle, 

"Serenode," was JOSEPH CALLEIA. Henry Blonke 

produces and Anthony Mann directs. 

Scripters 


"Your Daughter Iris," based on a novel by Jerome 

Warner Bros. 

GUY TROSPER IS penning "The Girl He .(, 

Behind," from a new novel by Morion Hororov m u «. 

a Frank P. Rosenberg os 

production. 

Story Buys 

Independent 

"Inside Galveston," a semi-documentory drar by 

Richard Towne Seldon, has been added to theirjsl 

production slate by producers Samuel Bischofono 

David Diamond. It deals with a crusading indusfilist 

who leads a fight against municipal corruption tht 

Texas city. 

RKO Radio 

"Mr. Adam," a novel by Pat Frank, ha%tti\ 

purchased by King Bros. Productions for Cineintooe 

filming. The comedy fantosy concerns o shvnJS 

who, after on atomic explosion, finds himse t»« 

only mole left in the world capoble of becong r 

fother. The opus will be -*--- - 

n—'- both - 

Englison) 

German versions. 


Purchosed and assigned to William Allond (produce 

was "Gun for o Coword," an original scre>lov 

by R. Wright Campbell. The sagebrusher deo wrh 

a rancher's son who, branded a coward, mcs q 

stand against a tough cowhand and redeems KnH. 

Screen rights were secured to "Man of Vioei." 

and original western by Roy Huggins. 

Warner Bros. 

"Auntie Mame," a forthcoming Broodwoy (og» 

venture, hos been purchased for filming. It isaicb 

on o novel by Patrick Dennis. 

Technically 

Columbia 

"The Solid Gold Cadillac' is being photogropd bf 

CHARLES LANG. 


Frank Sinatra's Kent Productions booked W lAi* 

' 

MILLAR to photograph "Johnny Concho. 

Warner Bros. 

EDWARD CARRERE will function os art dircir en 

"Santiogo." 

Film editor MARSHALL EYANSON hos be »• 

pointed assistant to Cedric Francis, head of tfshr* 

subiects department. 

Title 

Changes 

Paramount 

e Men" to PARDNERS. 

William Wyler Feted at 'Hours Debut Named to Hospital Bod 

HOLLYWOOD—Newly elected 

menilfi| 

the boai'd of trustee.s of Cedars of hi 

Hospital are Steve Broidy. president olJ 

Artists, and Mrs. Bert Allenberg. Wltetl 

William Morris agency executive. Broiijj 

rently is chairman of the motion pictu 

sion of the United Jewish Welfare Fund 

Mrs. Allenberg also is active in the 

Community Cliest. Red Cross and NJ« 

Conference of Christians and Jews. 

When Faraniounfs "The Desperate Hours" was K'ven a gala premiere reeently at 

tlie Stanley Warner Beverly Hills Tlieatre, the eerenionies ineluded presentation to 

William Wyler, who produeed and direetcd the siispen,se drama, a liand-toolini leather 

chair, honorins; the sereen meâphonists' eraft in general and Wyler's eontributions 

in particular. Wyler is shown seated in left plioto. flanked (from left I by Don Hartman, 

Paramount executive producer; Dewey ^Martin, llumplirey BoRart, Lauren Baeall, and 

KIlie Kant, a friend of >Iarlin. Di riu'lit photo Ben H. Wallerstein Heft). Pacific coast 

zone manager for the Stanley Warner circuit, cliats with Y. Franii Freeman, Paramount 

studio head. 

To Aid in Dedication 

HOLLYWOOD—MGM stars WalU W- 

geon and George Murphy will particiil« 1= 

dedication ceremonies in Washington " 

brr 4 for the new national he:u:i 

building of the teamsters union. PiC"" ' 

appearing in his capacity as presideni)' ^•' 

Screen Actors Guild, and Murphy as^nw 

SAG topper and now in chai-ge of thMM 

studio's public relations. 

John Hayes to H-L Grcipi 

HOLLYWOOD — The 

Hecht-L:C«sh 

organization has inked scenarist John 'cMJ 

Hayes to prepare an as-yet unspecified'' 

for production in 1956. 

46 

BOXOFFICE 

: 

If-

' 

' aken 

• 

ribinn 

. 1 25 1 and 

. have 

; October 

NiivTVLensingFirm 

Sciedules 26 Films 

Hiivwcmu With .1 M'lu-duic i>i :;fi n\m> 

(or imedlfttc IciisIiik. Conne-Stephens P:oi.,.fiis 

hiLs been liK'orpoiatod by Wllliiim 

:s. president, iind Ed\vi\rd R. Conne. 

luilrmiin. and has been (jranted perto 

sell 300.000 shares of $1 par value 

iHher officers include Harry Maizllsh, 

rsident: Jerome Weber, secretary and 

ajid Alice Blackburn, treasurer. 

ooui 1. 

Al Joining the new company as a viceprfs 

-nt. to function in a general executive 

ftp. ty, was Donn Tatum. former Pacific 

N-iii^ rv director for ABC and a veteran of 

.idciw-ting industry. 

, properties thus far acquired are 

:H\" "Tl-ie Sheriff." "E>oc Saunders," 

Night.s," "Alonzo McTavish," 

nI Frightening Moment." "Lawyer." 

.ma." "High Iron" and "Big FH>ot 

Each will be shot as a pilot as the 

.1 potential series. 

oard. Inc.. producers of TV commer- 

,. Mti, was honored by the Hollywood 

".•-.a *r of Commerce, which is sponsoring 

;bit of excerpts from 17 award-winning 

ird commercials. The exhibit started 

runs through November 8. 

lii Omar Bradley, a member of President 

iKiower's committee on the emplojinent 



L-iri, 

mce with Mark Stevens as part of 

.ipped Worker." a new segment in 

"Big Town" video series. 

G alph Branton, president of Interstate 

:on. Allied Artists' TV subsidiary, 

•0 Gotham for huddles with Lloyd 

.ce-president and general sales mannr. 

'garding distribution plans for "I Marled 

xm" and "Public Defender." recently 

i-r : d by Interstate for syndication. 

Chertok has been set by Television 

T ; tions of America to supervise Tugboat 

- 

. the new TPA series based on stories 

T N man Reilly Raine. 

^nr the banner of his newly formed 

fln Productions. Jon Hall—who attained 

-Bdrominence as "Ramar of the Jungle" 

« IT himself in "Knight of the South 

«».v I new adventure series. 

,lol 

to Dennis Hopper 

^- HC ..ywoOD—Warner contractee DennLs 

IPI^ drew a principal role in a "Kings 

0* Mefilm for the Warner Bros. Presents 

ABC-TV. Hopper stars In the opus 

k Kelly. Natalie Wood and Nan 

Tie half-hour entry is being produced 

St Jo.seph and megged by Paul 

eoen at Newport, Wash. 

'; 'ORT, WASH—Mr. and Mrs. Lee 

^' 

reopened the Rex Theatre here 

changes of program each week. The 

iiad been closed for two weeks after 

back by owner Charles Bishop 

Snvder. 

.irrell 

MAY have been a coincidence, or. 

HTperhaps, smart timing on the part of 

Warren Cowan of the silk-stocking spacesnatching 

partnership of Rogers

, . . Three 

. . Steve 

. . Booking 

. . Another 

. . Here 

. . Jules 

. . Kay 

. . Don 

^f1 

' 

'êc44.lufe> 

Jnaaele^l 

West: Spyros Skouras. president of 20th- 

Fox, checked in from New York, after a nineweek 

trip through the Far East, for conferences 

with Darryl F. Zanuck, vice-president 

in charge of production. 

East: Director Elia Kazan returned to 

Gotham after conferring here with Jack L. 

Warner, executive production head at Warner 

Bros., on several properties which Kazan is 

slated to meg for the company. 

West: Allen H. Miner, producer-photographer 

of "The Naked Sea," the documentary 

being released by RKO, checked in from 

Manhattan after huddling with RKO executives 

there on promotion plans for the film. 

Its world premiere is scheduled for early 

December. 

Ea-st: Alfred E. Daff, U-I executive vicepresident, 

planed out for his New York headquarters 

after two weeks of studio conferences. 

West: Two foreign film authorities checked 

in at Paramount to study production techniques. 

Here from Italy was Dr. Remo 

Branca, director of Cinetaca, the film library 

of that country's public school .system. A 

visitor from Prance was Pierre Malfille, profe.s.sor 

at the Institute of Higher Studies of 

Motion Pictures in Paris. Also touring the 

Paramount lot was Fred Marks, executive 

of Hoyts circuit in Australia. 

Tent 25 Renames Slate 

Except for Dough Guy 

LOS ANGELES— With the exception of a 

new dough guy, Jack Y. Berman, all incumbent 

officers of Variety Tent 25 of Southern 

California, have been re-elected for the 

coming year. Continuing in their posts are 

Ezra Stern, chief barker; O. N. "Bill" Srere 

and Lloyd Ownbey, first and second assistant 

chief barkers, and M. J. E. McCarthy, property 

master. 

The crew for the 1955-56 term includes 

Steve Broldy, John Benedict, Al Hansen, 

Spence Leve, Fred Stein, Morton Scott and 

three alternates. Merle Chamberlain, Jack 

Goldberg and Darryl Johnson. 

aTHEATRE 

BUY 

I 

Absentee owner says $10,000 

year net from 650 sects, only 

thcotre in lorge payroll town. 

Out of TV area. Others, write for list. 

THEATRE EXCHANGE COMPANY 

5724 S.E. Monroe St. 

Portland 22, Ortgon 

MOTION 

PICTURES ^ 

JEWELL 

260 Kearny Street 

San FrancUn 8, CalK. 

• NrWSREELS 

• INDUSTRIALS 

-^"p^ EATRICAL 

PRODUCTIONS 

I 

• TEL (VISION 

PRODUCTIONS 

1511 First St., Detroil 26, Mich. WOodw.V(J 3 5477 

Harold Daigler Dies; 

With Shearer Chain 

SEATTLE—Harold Edwin "Hal" Daigler, 

64, longtime theatreman, died Saturday (22) 

in a Seattle ho.^pital after a short illness. He 

HAROLD E. DAIGLER 

was an executive of the B. F. Shearer Theatres, 

operator of theatres in Bremerton, 

Everett and Alaska, with offices in Seattle. 

Born in Spokane and reared in Butte and 

Anaconda, Mont., Daigler went to Alaska 

and opened his own theatre in Juneau in 

1916. He came to Seattle in 1917 and went 

tn work for Jensen and Von Herberg as manager 

of the old Mission Theatre, then on 

Fourth avenue near Pike street. He remained 

at the Mi.ssion until 1919, when he joined John 

Hamrick Theatres with the opening of the 

Blue Mouse Theatre. 

In 1922, Daigler went to Minnesota, where 

he managed theatres in Minneapolis and St. 

Paul and became Twin City manager for the 

Finklestein & Rubin chain of theatres. 

He returned to Seattle in 1932, rejoining 

John Hamrick Theatres. He managed the 

Hamrick Paramount in Portland from 1933 to 

1937. when he returned here to become 

Seattle manager for Hamrick. He joined the 

B. F. Shearer Co. in 1938. Daigler was a 

charter member of the Variety Club. 

Hall Bartlett and Extras 

Resolve Differences 

HOLLYWOOD — Their differences have 

been "satisfactorily" resolved, it was declared 

Tuesday (25i in a joint statement by Hall 

Bartlett Productions and the Screen Extras 

Guild, and as a result the SEG is withdrawing 

its notice of intention to cancel its 

collective bargaining agreement with the 

independent filmmaker. 

Such notice had originally been served by 

the extras organization on the allegation that, 

in the production of "Unchained" at the Calilornia 

Institute for Men in Chino, Calif.— 

minimum .security prison — Bartlett had 

violated terms of the SEG contract by not 

I'inploying registered extras. 

Bartlett protested, declaring he had been 

unable to do so because of specific orders 

from Kenyon J. Scudder, prison superintendent, 

prohibiting him from bringing Hollywood 

extras into the prison grounds. 

LOS ANGELEt 

It's a boy for the Harold Martins. He c;rates 

the Perris, Hemacinto and Hiet 

theatres in the Hemet area . 

Sessns 

secretary to M. J. E. McCarthy, Allied Aists 

branch manager, was injured in an stomobile 

accident on the Row and is recisrating 

at California Hospital . Larry Ke,. i 

20th-Fox executive who 

. . 

headquarter; in 

London, was a Filmrow visitor. 

Marty Solomon, Allied Ai-tists salesan, 

and his wife are celebrating their 26th ini. 

versary . Lindley, son of Lou Liiley 

of the Acorn Press, was married Sundj tc 

Mary Thompson . 

benedi it 

Johnny Siegel, son of Fred Siegel, who derates 

the Palomar Theatre in Oceaidt 

Johnny's bride is the former Renee icquemai 

. and buying for hisirginia 

and Vista theatres in Bakersfieldras 

Manuel Carnakus. who doubles as may of 

that city. 

A dinner dance at the Ambassador itel 

November 12 will be the climactic eve it 

the three-day national convention oUbt 

Colosseum of Motion Picture Salesmertacording 

to Jules Gerelick, president ofbt 

Los Angeles Motion Picture Salesmen, vich 

is hosting the conclave . Pice, 

RKO exploiteer, checked in from a j>,krt 

to San Francisco . . . Back on the ji; as 

secretary to Herb Turpie, the Manley opcorn 

man, is Patricia Ann Butler afr a 

south-of-the-border vacation in MexicoJlty 

and Acapulco. 

Bob Bernhard, salesman for Favorite Iir 

left on a swing through the Arizona teror 

. . 

just as Manager Mel Evidon checked infon 

the same area . . . Earl Peterson has fi( 

the booking staff at Fox West Coast, suceaing 

Harold Wyatt, who has been promoU to 

a district managership . from DJver 

are Harry Charness of the Americaimdvertising 

Co. and Mrs. Charness .\h. 

visiting the Row were Joe Walsh of Exhii;o:> 

Service in Washington, and Al Bondl, dric; 

manager for General Electric commcia: 

films. 

Praiser Pete Latis of Fox West Co-; u 

recuperating at home after undergoing !»- 

ment at St. Vincent's Hospital for an lice: 

condition ... A Filmrow club comitt'- 

headed by Iris Roth, pbx operator at 13U. 

is herding a group to the Red Cross to akf 

a ma.ss blood donation . 

Needlian 

Columbia salesman, returned from a vatlon 

men held up Dick Hubbard, ian- I 

agcr of the El Monte Drive-In, and e-vpfwith 

$14. 

I 

Six Pictures Named Bes 

For October by Council 

HOLLYWOOD -Selected a.s •pictui 

the month" for October by the SoMen; 

California Motion Picture Council *?« 

"Texas Lady" (RKO), "Quentln Duiard 

(MGM), "A Man Alone" (Republic), '^' 

Without a Cause" and "Sincerely ^'"'' 

(Warners) and "The Tall Men" (20tli'"ox 

The SCMPC, headed by Mrs, W. A.)""; 

affiliated with the National Screen Cmc'^ 

is 

The latter organization selects the 'bf*' 

picture of the month for the whole fil''> 

which choice is the recipient of the 'OX-^ 

OFFICE Blue Ribbon Award. 

48 

BOXOFFICE 

: 

: 

October :. ^^ i.

' 

-GOODSTIX 

: Nntlonnl 

; October 

Ri)den Is Keynote Speaker 

AlPublicists Dinner 

ANGELES -Elmor C Rluxlen, prosi- 

Tlieiitres. was the keynote 

at the ninth nnniinl Panhnndlc 

of the PubllcLsts Ass'n Locnl 818. 

Tuesday (25i. Speaking on COMPO's 

e Awards poll, he reiterated his belief 

I- ballotins will stimulate new interest 

.es on the part of the public, and urêd 

.•mbliHl publicists to lend the venture 

lU-oiit 

support. 

ird F Wal.sh, international president 

I.\TSE, spoke briefly at the dinner. 

James, president of the drunibeaters' 

,: presided and Art Linkletter was master 

cmonle.s for the entertainment portion 

Chairman of the entertainment 

.iffair. 

tee was Jerry Juroe. 

.icts included a satii-ical takeoff on 

Edwards' "This Is Your Life" TV 

appearances by Frances Faye. Jim 

;ilus 

oi.. ,.^. Eddie Miller and His Bobcat*. The 

Uornalres. the Peters Sisters and Billy 

tXii 

Is. 

Lierty at Oregon City 

Is )amaged by Blaze 

CEGON C1T\'— Plans now are to reopen 

Uw'iberty Theatre for the Christmas holidty 

John McFadden. who also operates the 

Ia) in nearby Oswego, said insurance men 

•erf stUl surveying the damage caused by 

D xly morning fire last week il9i in the 

ISO -at theatre. 

McFndden said the Liberty had been completely 

modernized about a year aKO. The 

work included Installation of one of 37 full 

stereophonic speakers and CIncmaScopc 

equipment by National Tliealre Supply. Pictures 

current at the time of the blaze, which 

did tremendous smoke and fire daniaKC to 

the stjiKe. rigging and ba.scment equipment, 

included "Marty" and "Ifs Always Pair 

Weather." "To Catch a Tlilef" was to follow. 

McFadden revealed that printing equipment. 

Including a mailing list of 17,000 names 

just compiled by his staff, was destroyed. 

Fire officials believed the cau.sc was defective 

wiring 

Roy Rogers Firm to Open 

New York Office Nov. 1 

lun.l VW'CKU) Koy Kouois Enterpri.ses 

will open offices in New York November 1. 

with Conrad Krebs. promotion manager, in 

charge. Headquarters of the organization, 

which represents all branded merchandise 

operations for the cowboy star, will remain 

here. 

Filmdom Hosts Prince 

HOLLYWOOD— Filmdom's red carpet was 

unfurled Thursday i27i for Prince Albert of 

Belgium and an official party as part of a 

tour of the U. S. The dignitaries were guests 

at a luncheon given at Paramount by the 

Ass'n of Motion Picture Pi'oducers. followed 

by a tour of the lot. 

Pasi S800,000 Mark 

In Charity Pledges 

HOLLYWOOD Muir tli.ii. SaiG.UOO V..U, 

subscribed by 16,800 workers In the studios 

and allied Industries during the first week of 

the Motion Picture Permanent Charities 

fund-rasling drive for 1956, It was reported 

by Walter PIdgeon, campaign chairman, at 

a progress report meeting. 

Group contributions to date Include $450,- 

699 from executives, department heads, guUd.s 

and corporations, and $365,374 from labor's 

executive committee, comprising AFL and Independent 

crafLs and unloas. 

PIdgeon predicted last year's total of 

SI. 100.000 will be exceeded. 

For theatre and TV distribution, nine 

trailers are being shot for the American 

Cancer Society's national promotion campaign 

under supervision of Cecil B. DeMllle, 

chairman of the public information committee 

of ASC's Los Angeles county branch. 

Three of the shorts, respectively featuring 

Robert Cummings, Ida Lupino and DcMllle, 

have been completed. 

Gilbert Roland Appears 

HOLLYWOOD—Gilbert Roland, star with 

Rory Calhoun and Shelley Winters in "The 

Treasure of Pancho Villa," and Edmund 

Grainger, who produced for RKO release, 

made personal appearances Wednesday (26i 

at the Downtown Paramount Theatre. 

Have you ordered your FULL COLOR transparent, self- 

'icking, Goodstix->]tf(//e/ire>]tyffr(/5/'o// promotion piece? 

Yoknow rknow how beautiful and effective a promotion piece this 

the ciafes dates of the poll will be here soon. 

il ' you have received a sample. If not, please write for one 

Remember the First AUDIENCE AWARDS POLL is your industies' 

greatest audience participation tMy. Our cost per piece is over twice as cheap as having 

promotion 

e«i jrepored by your own sign shop. NOVEMBER 17th - 27fh 

— IMMEDIATE DELIVERY ON ALL ORDERS 

COOSE THE BEST PICTURE 

AND PERFORMANCES 

fiudkntt Hiim^ 

N>V. 17-27 AT THIS THEATER VOTE NOW 

PRICE 

LIST* 

AUDIENCE AWARDS Sign $ .95 

3 - GOODSTIX — AUDIENCE AWARDS — Signs for 2 70 

6 - GOODSTIX — AUDIENCE AWARDS — Signs for 5.00 

10 - GOODSTIX - AUDIENCE AWARDS Signs for 8.00 

50 r more " — AUDIENCE AWARDS — Signs for .70 ea. 

» •

. . . Bausch 

. . George 

. . Mr. 

. . The 

. . John 

. . . Ward 

. . Myi'on 

. . Charles 

. . 

. . . Mel 

. . . Nina 

. . Eugene 

. . Jack 

. . Harold 

. . Helene 

SAN FRANCISCO 

Theater owners and projectionists donated 

their services last week so that women 

could see the American Cancer Society's 

documentary film on breast cancer at Bay 

area theatres. L. S. Hamm, president of the 

Northern California Theatre Ass'n, and Al 

Cohn, president of projectionists Local 162, 

spearheaded the presentation . W. 

DiStasio, owner and founder of the Liberty 

in Sacramento, one of the town's first motion 

picture houses, sold the theatre to the Liberty 

Theatre Corp. of Sacramento, headed by 

Manuel Levin and Sam Sobel of San 

Francisco. The sale marks the retirement of 

DiStasio from motion picture business in 

Sacramento. He had owned and operated 

the theatre since its establishment in 1916. 

The sale price was not disclosed. 

Jack D. Arakelian, theatre broker, died from 

a gunshot wound Thur.sday (20) at his home. 

Arakelian, well known and liked, had been 

despondent over ill health . Laurel 

. . CinemaScope 

. 

in San Carlos has installed a TV set for 

customers Archibald returned 

from 

. 

Gaum. Bill Tomlinson who went to 

Guam with Archibald, will remain on Guam 

for at least six month.s looking after the 

distr bution of pictures in which he is associated 

with Archibald 

equipment has been 

. 

installed in the Napa 

State Hospital and Mrs. Walter G. 

Preddey left on the President Polk for a 

Bob Bemis. 

three-month world cruise . . . 

manager of Walter G. Preddey Co., will attend 

the theatre equipment dealers convention 

at the Morrison Hotel, Chicago. 

. 

A new sound .screen has been installed at the 

Vogue for the opening of a new Swedish film 

& Lomb anamorphic len.ses were 

installed at the Coronet ... A new Adler 

marquee is to be installed at Max Ratner's 

Bayshore . . Filmed here in Chinatown and 

due to open at the Golden Gate. "Blood 

Alley" is being promoted through Chinatown 

organizations in addition to regular promotion 

channels by Golden Gate publicist Joe De- 

Victoria, who ran such an excellent promotional 

campaign on "To Hell and Back." 

"Summertime" at the Stage Door was given 

the usual Jack Allen touch when the theatre 

manager came up with a display of 

authentic dolls of the Venetian lady and 

gentleman of the Renaissance period and 

replicias of gondolas, Venetian cut glass, 

travel posters and the like. The Stage Door 

has gained the reputation of having distinctive 

displays both on the inside and outside 

of the theatre which tie-in with their 

current booking . . H. Bradley Fish is back 

. 

at his desk at the Panero Theatre Co. following 

a month's absence due to a recent operation 

Art Barron, formerly a salesman 

. . . with the Warner exchange here, died following 

a heart attack. 

Visitors to the Row included Don Donohue, 

Novato, Novato; John Arquita, Roxy, St. 

Helena; Vern Schwinn, Porterville Drive-In, 

Porterville, visiting here with his brother from 

Montana who was attending the dental convention: 

Calvin Clark, Melody, Hiway City, 

here booking with his son: Glenn Reaves, 

Dale. Pinedale; C. Wasserman, Bel Drive-In, 

North Sacramento; Peter J. Garrette, Yolo, 

Woodland: Rod Degner, Winters, Winters, 

and Frank Maun, Starlite Theatre, Redding. 

. 

The Rio Theatre, Rodeo, owned by Harry 

Weaverling, will be handled by John Bowles 

Agency . . . Robert B. Rogers will do his own 

booking and buying for his Brisbane Theatre 

Stoopes, Half Moon Bay's Patio, 

will do his own booking and buying 

Shelley Winters, Rory Calhoun and Edmimd 

Grainger were on Filmrow . Gray 

is the new booker at United Ai'tists, replacing 

Homer Wall who was promoted to office manager 

George Glosser, booker, resigned, 

. . . and has been replaced by Al Chiapotti, 

formerly with U-I . Hopkins, shipper 

at Allied Artists, is the proud grandfather of 

NOTICE TO ALL EXHIBITORS: 

COLUMBIA PICTURES ANNOUNCES 

THE 

WITHDRAWAL FROM RELEASE 

"FROM HERE°TO ETERNITY" 

EFFECTIVE FEBRUARY 1, 1956 

If you still wish to book this great 8 Academy 

Award-winning attraction, please contact 

your Co/umb/o representative immediately. 

a baby named Danny Cross . . . 

Lucie 

Potter, AA, was vacationing. 

Al Forman, Forman Theatres, Portljj 

stopped here on the way home from the 1a 

convention in Los Angeles . 

Wii,. 

wein, western sales manager Allied Artis 

and Mel Hulling, division manager, retur i 

from a business trip to Portland and Seale 

Melgren, RKO booker, returned fin 

a trip to Minneapolis . Bettencot, 

former Filmrower, was visiting here 

General Theatrical will move from 25 Ta'ir 

St. to the old Columbia exchange as sootis 

remodeling has been completed. Also movg 

into the building will be George Archikd 

Buying and Booking Service and Buena Va 

film distributors. 

Santocono, theatre designer, has mod 

from his Mission Street location to 352 Goln 

Gate Ave. . Bryant, bookent 

Warner Bros., left Saturday (29i to takep 

chicken farming in Maine . 

Shesir 

is the new head cashier at the Republic :- 

change replacing Kumi Wakida, who resigd 

Cicconi is the new assistant caslr. 

She was formerly with UA and Republltn 

Joe Scully, auditor, was it 

Denver . . . 

Republic. 

Robert Forrest Elected 

Script Supervisor Head 

HOLLYWOOD—Aside from the new ts 

day-week bargaining agreement reached :- 

tween the lATSE and the major compais 

(reported in detail elsewhere in this issrt, 

the film capital labor front remained relattly 

quiet. 

Elected new president of the Script Sufvisors 

Guild was Robert Forrest, with oW 

officers including Kay Thackrey and Ka 

Rebner, vice-presidents; Charles Bry.'t, 

secretary, and Dorothy Yetsi, treasurer, vb 

Thelma Preece renamed business agent. 

Filling a vacancy created by the resignaii 

of Phil Fischer, Cecil Read was chosen a vs 

president of Local 47, American Federa n 

of Musicians. Fischer now holds a naticU 

office in the AFM. 

Free Show Promised Kid 

For Halloween Conduct 

CHINOOK. MONT.—Herb Boniface, imager 

of the Blaine Theatre here, will pre:lt 

a free show to all children up to and inciling 

the eighth grade if they do not do ly 

damage during Halloween. The free s w 

will be presented as a reward for their sxl 

behavior over Halloween and will be gsn 

at 1:30 Tuesday afternoon (V. 

Denver Branch to Expan 

KANSAS CITY—Earl Jameson sr., w 

owns the Denver Shipping and Inspeon 

Bm-eau a,s well as Central Shipping I"'. 

.said the capacity of the Denver plant lH 

be tripled. Starting November 1, an alltional 

two-story building will be erected ;xt 

door to the present offices at 2118 StoulSt. 

Frank Norris. former head booker and oicf 

manager at 20th-Fox. is the manager forhe 

Denver plant. 

Cameron Shultz Stricken 

STEVENSON, WASH—Cameron ShU 

owner and operator of the Lorin Theatre !«• 

died recently after suffering a heart att-lt 

50 

BOXOFFICE 

:: October 29, IS5| 

m

"'• 

; 

uk" 

I Am 

, 4th 

: October 

. . , G. 

. . Eugene 

. . Paramount 

. . 

. . 

Cimera,' in 6lh Week, 

IjLA's Besl Puller 

> ANi-iELKS ri:iU uouit; 6iron« in tlie 

\tek of Its local booking. "I Am a 

., was the leader among first run 

.,)ns with a substjmtial 190 per cent 

In their sei'ond stanzas. "To Hell 

and "The African Lion" finished 

i;id-necl; for place money at 175 per 

ich; among the newcomer bills, most 

was "Trial." with 160 per cent estimate 

opening canto. 

: 

on I 

(Average Is 100) 

Jono" U9otiu iDaiei), 7th wk 70 

Tht Toll Men i:Oth-Fox), 5th wk 100 

.-, (\:jrii,>unt Pontages Ulytsn (Pora).l20 

The Divided Hcort Rep) 50 

The African Lion (Bucna Vista), 2nd 

175 

o Camera ,DCA), 6th wk 190 

The Girl in the Red Velvet Swing 

V) wk 120 

Trlol (MGM) 160 

nount The Privofe Wor of Mojor 

wk 

Orpheum—The 

90 

Beverly, Oesperofo Hours 

2nJ wk 125 

downtown. Wiltcrn, Fox Hol'ywood To 

and Bock (U-l); Apache Woman (ARC), 

' 

Ho!Uwood This Is Cinerama (Cineramo), 

.k 100 

The Denver First Runs 

J 

Grs 150 or More 

t: r>fVER—Four bills were held in what was 

a-.j'.y a cood week in the first runs. 

The Girl in the Red Velvet Swing 

120 

--o«. 

-Ulysses (Para!, 2nd wk 110 

Count Three and Pray (Col;; Special 

.o.y C. 100 

Great Adventure DeRochemoiit) 160 

The Phcnii City Story (AA); The Green 

. I Assc; %•• itv, 2nd wk 90 

a-it Gentlemen Marry Brunettes (UA). ... 155 

ChoiKe Meeting (Pacemaker) 1 50 

He and Back' and "Eileen' 

Ai'Best Frisco Grosses 

- S^J FRANCISCO—In a week of average 

: B0«. the third week of "To Hell and Back" 

f; 

•^- 

^p honors with 115 per cent. 

he Toll Men (20th-Fox), 3rd wk 100 

j-atc To Hell and Bock (U-l); Bowery to 

-iad lAA), 3rd wk 115 

_i Worfield—Triol iMGM), 5th wk 100 

Ponûnt—My Sister Eileen (Col); Special 

Ortfy :Coll 

jncis— A 

110 

S» Man Alone (Rep); The Green 

lllka (Rcp! 100 

'»• 

"Sfjnerlime' Does 250 

Atoriland Guild 

F ?TLAND — Summertime," the United 

romantic drama starring Katharine 

rn, led the field here with an estimate 

.ri the 300-.';eat Guild for a second week. 

.-r— Lucy Gollont (Para) 110 

-I Am a Comoro iUA) 100 

—My Sister Eileen (Col) 170 

all Men 20th-Fox), 3rd wk 140 

—The Treosure of Poncho Villa (RKO). . ISO 

Suitimcrtime UA) 250 

Fcir Fox Groups Merge 

BJJJA. MONT —Incorporation papers for 

- » nlêd group of four Fox Theatre corpora- 

•tof' in Montana have been filed with the 

*clary of state here. The group, known as 

•heVestern Montana Theatre Corp.. inclui. 

former Fox Intermountain subsidiaries 

»t : lings. Great Falls. Mis.soula and Lewisttw 

Headquarters will be at Denver. 

Ne Great Falls Ozoner Bows 

GEAT F.\LLS. MONT.—Clarence Golder. 

""•T- of the Civic Center Theatre here, has 

'î this community's newest drive-in. the 

*50 r Tenth Avenue. 

SE ATTLE 

Tiitklf Le MrDofUild, 21, will head for Hollywood 

In January for .screen test.s by Paramount. 

Miss McDonald was selected from 

7.000 enU'les who particlputed in Paramount's 

tcreen test competition licld in connection 

with the promotion of "Lucy Gallant." Ml.ss 

McDonald Is a University of Wa.shlngton Junior, 

where she is majoring in fashion design, 

ivnd for the ixist five yeoi's she has been a 

fashion model at Seattle's Bon Marche. 

H. N. East, Paramount division sales manager, 

conducted a week of meetings with the 

local staff, including Henry Haustein, manager, 

and salesmen John Kent and Walter 

Lange . . . Ford Bratcher. who formerly owned 

theatres in Lewiston and now is interested in 

drive-ins around Los Angeles, was a visitor 

N. Torgerson purchased the Chief in 

Tonasket from T. P. Smith. 

The National Muscular Dystrophy Ass'n 

has selected a Seattle youngster as the musculai- 

dystrophy child of the year. Jolene 

Lake was sent to Hollywood where she visited 

with Dean Martin and Jerry Lewis, both of 

whom are especially active in the group . 

Leo Lantz left for San Francisco. Los Angeles 

and Las Vegas to survey the talent 

situation. 

. 

Sharon Squibb, Paramount receptionist, was 

married to Donald Brown recently. The 

couple visited the Paramount studio on a 

honeymoon trip . . Salesmen on the Row 

. 

from out-of-town territories included Bud 

Scale of Columbia, Mike Powers of 20th-Fox, 

Glen Stralcy of Warner Bros, and Hap Fredricks, 

Universal sneak-previewed 

"Artists and Models" at the Fifth 

Avenue • . . Walter Hoffman, Paramount 

publicist, returned from a trip to eastern 

Washington and Oregon w'here he worked on 

"The Desperate Hours" . . . Mary Faye was 

on a vacation from the B. F. Shearer office. 

Fred Hecklcy, Paramount head shipper, returned 

from a vacation in New York and 

Washington . D. Saunders, 53, producer 

of the World Cavalcade, motion picture 

travelog, died recently in his Seattle home of 

a heart attack. The popular film series. 

which he started nine years ago, increased 

from six showings a year to 60. Each film is 

accompanied by the personal narration of 

the explorer or adventurer who filmed the 

picture. Survivors include his wife Elizabeth 

and two sons and a daughter ... Sir Walter 

Scott's "The Adventures of Quentin Durward" 

is the next attraction at the Music Hall . 

"Plain and Fancy." the musical comedy, is 

set for the Moore, starting November 28 . . . 

Filmrow visitors included Jim Griffith and Ed 

Walyer. in from Selah; Peter Barnes from 

OkanoKan. and Jim Bonholzer. Ephrata 

Ralph Wilson Leases Two 

SHERID.'^N. ORE— Mr. and Mrs. Ralph 

Wilson have leased the Hi-Way Theatre here 

and the Gay-Way in Willamina from W. H. 

Hibbert. Ralph Watson has been manager 

of the theatres for the last three years. 

Film Festival Tickets on Sale 

BILLINGS. MONT— Film Festival series of 

six unusual programs for S4.50. are nowbeing 

sold by local theatres. 

Clarence Olson Joins 

United Film Service 

ni:\Vl':K Cliinnr.- ol.m, wlio recently 

Joined United Film Service us Rocky 

Mountain district manager, has returned 

from a week spent at the company's Kansas 

City headquarters familiarizing himself with 

the business. United Film Service plans and 

completes film for screen advertising. 

Ol.son was formerly exchange manager for 

United Artists In three cities—Denver. Salt 

Lake City and San Francisco—before leaving 

the film business for radio advertising sales 

work. He had been with station KIMN for 

.some time before taking on his present 

position. 

A resident of Denver for several years, 

Olson will make his headquarters here. With 

United Film Service Olson succeeds Perry 

Gifford, who was on the Job here for a 

number of years. 

Charles Allum Shifted 

To Rock Springs Post 

LARAMIE. WYO.—Charlis Allum. manager 

of the Fox Intermountain theatres here for 

the last four years, has been transferred to 

Rock Springs and his successor here is Nino 

Pipitone. recently with FIM in Denver and 

Cheyenne. 

Allum will manage the Rialto and Grand in 

Rock Springs. He has been in theatre management 

since 1943 and he first came here 

in 1944 and managed local houses until 1949 

when he left to operate the theatres in 

Boulder and Walsenburg, Colo. He returned 

here in 1951 and had served as city manager 

until his recent transfer to Rock Springs. 

Pipitone has been in Cheyenne for the last 

s'.x months where he opened the Lincoln after 

renovation. Previous to the Cheyenne assignment 

he was assistant manager at the Centre 

Theatre in Denver. He spent 30 months in 

Korea and Japan with the Air Force before 

starting work with FIM in Denver in 1954. 

FWC Calls G. C. Hewitt 

To Los Angeles Area 

MILWAUKEE—G.trdon C. Hewitt, president 

of Fox Wisconsin Amusement Corp. 

for the past 14 months, will transfer to Los 

Angeles about November 1. Hewitt succeeded 

Harold J. Fitzgerald as head of the Fox circuit 

here on August I, 1954. 

In confirming the reports that he was 

returning to the coast after 11 years here. 

Hewitt said he would take on a new assignment 

with the Fox West Coast theatres. 

cHRHOE fjfjirrtj Order Your 

SrUKKsl SPECIAL 

liKfiSSI TRAILERS 

Rllk \^'^ famous for 

mfllM ^ÎdependABILITY 

FJLMACK 

fiO: FTICE : 

29. 1955 51

. . . Larry 

Star Stop at Portland 

Rouses Top Interest 

By ARNOLD MARKS 

PORTLAND—The first public appearance 

of a motion picture star ttiis season was the 

surprise visit of Rory Calhoun and his actressvocalist-dancer 

wife Lita Baron to boost interest 

in RKO's "The Treasure of Pancho 

Villa." With the Calhouns was Edmund 

Grainger, the producer. 

The Calhouns and Grainger were feted by 

Mrs. J. J. Parker, president of Parker theatres. 

The picture opened at the Parker 

Broadway and will play other Parker theatres 

in Oregon. 

Calhoun and his wife proved top star 

attractions. The teenagers seemed to go wild 

over Calhoun's appearance on the Broadway 

stage and literally mobbed him for autographs 

during an intermission session. Calhoun 

made two appearances on the stage. 

Best attended was the 8:20 p.m. show with 

Eddie Ricci, New York entertainer, currently 

appealing at Sorrento's here, accompanying 

Calhoun and Miss Baron for several 

vocal numbers. 

More appearances of this kind should create 

greater interest in pictures. Calhoun's 

one-day visit was over before either word 

of mouth or publicity could be effective. 

Under guidance of RKO's Don Prince and 

the Parker staff headed by publicity and advertising 

director Herb Royster, Calhoun 

appeared on TV and radio stations, was featured 

in newspaper interviews and spoke before 

luncheon groups. He made an excellent 

appearance and apparently won new fans 

right and left. His lovely wife was well 

received. 

Mrs. Parker was host to the Calhouns and 

Grainger at a cocktail party for press, radio 

and TV personalities at the Multnomah Hotel 

and later staged a private party at the 

Cry.'tal room for 22 guests. 

New Moses Lake Skyline 

Opened by Pat Tappan 

MOSES LAKE. WASH.—The new Skyline 

Drive-In Theatre here has been opened with 

Pat Tappan, 

former Wenatchee theatreman, 

and his family as owner-managers. The 

theatre is located three miles northwest of 

town. 

Tappan did the layout design himself and 

the snack bar was designed by Jack Kemp of 

Wenatchee. The theatre has a 500-car 

capacity, with space for future expansion to 

750 cars. Tappan said he plans to build an 

indoor theatre to seat 800 persons at the 

rear of the drive-in later. 

Tappan has been in the theatre business 

for 25 years, the first 

seven in North Dakota. 

He was in Wenatchee for 18 years, where he 

managed the Vitaphone Theatre. 

MmM 

VOUR ORDm 

52 

mOTIOn PICTURE SERVICE Cq 

115 HYDt ST. San frjncisco(2)CaliP. 

DENVER 

phil Hile, who recently resigned as manager 

of the Golden, now is working in the 

Denver Post circulation department . . . Mrs. 

Sam (Olive) Langwith underwent an operation 

at St. Luke's Hospital, and she is recuperating 

satisfactorily. Langwith is president 

of Western Service & Supply . . . William 

L. Levine, assistant to the manager of 

the southwestern division for MGM, was in 

for conferences with Henry Friedel, manager. 

Earl Bell, who entered St. Joseph's Hospital 

about three weeks ago because of a mild 

heart attack, will be there for about three 

more weeks. He is improving satisfactorily . . 

Marvin Goldfarb, Buena Vista district manager: 

Paul Back. Omaha and Des Moines 

salesman; Tommy Thompson, Kansas City 

salesman, and Tommy McMahon, Salt Lake 

City salesman, went to Burbank, Cahf., to 

attend the sales meeting of the company. 

Jeanette Cavanaugh, MGM cashier, went 

to Omaha to attend the funeral of an aunt 

Goodenough, assistant manager at 

the Centre, has been moved into the statistical 

department at the division offices of Fox 

Intermountain Theatres. Harry Carlson, assistant, 

was moved from the Tabor to the 

Centre. 

Planning to attend the AUied-TESMA- 

TEDA-IPA meetings in Chicago are Mr. and 

Mrs. Sam Langwith, Mr. and Mrs. Fred Anderson, 

Jean Gerbase, Joe Stone, Mrs. Ruth 

Wolfberg, Tom Smiley. Jack Wodell and 

L. J. Albertini, all of Denver; Mr. and Mrs. 

Neil Beezley, Burlington; Mr. and Mrs. Fred 

Hall, Akron; Mr. and Mrs. James Peterson, 

Littleton; Mr. and Mrs. J. K. Powell, Wray, 

and Dr. and Mrs. F. E. Rider, Wauneta, Neb. 

Filmrow visitors included Mrs. Joe Malouff, 

Antonito; Mr. and Mrs. Delbert Stewart, Torrington, 

Wyo.; Miss Elizabeth Zorn and Mrs. 

Marcia Zorn. Julesburg. 

Ray Davis to FIM Post 

As Northern Manager 

DENVER—The districts of the Fox Intermountain 

Tlieatres, which headquarter here 

have been revamped following the death of 

Tom Brennan, manager of the northern district. 

Brennan, who headquartered in Cheyenne, 

had charge of the houses in Wyoming, 

Nebraska and Sterling. Colo. 

Ray Davis, manager of the Denver FIM 

theatres, will again become manager of the 

northern district, including the houses in 

Boulder, Longmont and Fort Collins, Colo. 

He previously had managed the northern district 

for 16 years. 

The subsequent houses in Denver will be 

added to the southern district, managed by 

Harold Rice, and Denver first run houses 

will be supervised by the division office, with 

Robert Selig, division manager, in direct 

charge. 

Ralph Batschelet, formerly with Fox Intermountain 

as manager of various Denver 

house.s, has returned to the company as manager 

of merchandising In their houses in 

seven Rocky Mountain states. He takes the 

post made vacant by the death of A. J. Plouff 

who was killed In an airplane accident. 

Fred Ahem Joins RKO j| 

As Production Liaison 1 

HOLLYWOOD—In a further realigmru 

of the studio's executive personnel, p:(| 

Ahern has joined RKO Radio as produc'n 

coordinator. Ahern. who resigned last »ik 

from his post as director of west coast t;. 

v sion operations for CBS-TV, will reirt 

directly to Charles L. Glett. RKO Radio t- 

ecutive vice-president, and will act a;g 

liai-'on on all production matters. 

A 20-year veteran of the industry, aI-tj 

was for seven years assistant production miager 

for David O. Selznick, who recely 

inked a multiple-picture agreement to \y 

duce for RKO Radio release. Aliem also js 

functioned in production capacities for Al»l 

Hitchcock and Alexander Korda. 

Formerly executive assistant to P17 

Lieber. who has been transferred to .'w 

York as the advertising director. Me in 

Houser has been appointed RKO st'lo 

publicity director. He has been with le 

company since 1952. Prior thereto he sei-d 

m publicity-advertising capacities for Cm 

B. DeMille, Walter Wanger, David 0. Sznick 

and Warner Bros. 

MGM to Handle 'Notch' 

HOLLYWOOD—"The Last Notch," ornally 

planned for production independent];)]? 

Clarence Greene and Russell Rouse, willistead 

be made by them under the aegiol 

MGM. The sagebrusher, originally preseixi 

on TV's U. S. Steel Hour, will star Glenn Irt 

and is due to begin camera work early :xt 

year, w'ith Greene producing and Rousias 

the director. 

\ 

Montgomery Clift Signec 

HOLLYWOOD — Columbia has sii.>d 

Montgomery Clift to star in "Sons id 

Lovers," a picturization of the novel by IH 

Lawrence to be produced in England xt 

summer. It will be produced by Wil is 

Fadiman and directed by British megaph(.is; 

Peter Glenville from a script by Int 

Ravetch. 

Sign Maureen O'Hara 

HOLLYWOOD—Maureen O'Hara has 

signed to co-star with Ray Millanc in 

"Lisbon," which Milland also will produceiid 

direct for Republic. The suspense dram to, 

be lensed in Trucolor and Republic's HB" 

C nepanoramic process, will begin shootll.M" 

December on location in Portugal. 

Reopens at Solvang, Caf. 

SOLVANG, CALIF.- This community's ission 

Theatre, remodeled to incorpora • 

Cinemascope screen, has been reopene by 

Axel and Margaret Nielsen. The shoM« 

has been in operation since 1927. 

E. J. Ward to Preston Post . 

; 

PRESTON. IDA.— E. J. Ward has !« 

named manager of the Grand and Isis 'Metres 

here, replacing Robert Bowen. B>'"' 

recently accepted a position as teacher ithe 

Malad grade school. Ward is from SapP»> 

Okla., where he operated a drug store. 

Missoula Ozoner Ends Season 

MISSOULA—The Mountain View Dri' 

closed for the season Saturday (22). 

BOXOFFICE :: October 29 95S^ 

en

: equipment 

Cdvention Theme 

Is Do It Yourself 

be 

- I dUIs 1). I: v.';...;: will be the 

thiiiic of tlie 1963 untuiul meeting of 

ouri-Illinois Theatre Owners at Hotel 

::i're on November 21. 22. In keeping 

i: .slogan the program for the two-day 

::\i Will include a.s .speaker.-; a num- 

:liealre owners and managers from 

t 

: ::tory. 

'he past, men prominent in the pro- 

.md distribution ends of the business 

.; united to attend the MITO gather- 

;ii; with leaders from the manufacturphases 

of the buslnes,s. 

..tvice and counsel is most welcome. 

ly in giving the answers to some of 

-tions propounded by the local area 

- and other exhibitors in attendance. 

Mil be represented at the meeting by 

dent. Myron Blank of Des Moines; 

M. Levy, general counsel, New York 

•d George Gaughan. field representainphis. 

chief social event at the meeting will 

banquet session the evening of the 

'. which Miss Filmrow of St. Louis 

;1 be elected and crowned. There will 

0-story building will be erected next 

he present offices at 2118 Stout St. 

•irris. former head booker and office 

at 20th-Fox. is the manager for the 

plant. 

Big Round to The Moon 

in 

Kansas Decision 

.4/1 ciiituruii III thr Kansas City Times 

'THE V. S. Supreme court decision ends 

once and for all the long and bitter 

controversy over that Innocuous little 

film. "The Moon Is Blue." For two and a 

half years the advocates of cen.soi-ship 

fought to retain their scissors. Slowly the 

courts divested them of this power, ruling 

in favor of a free showing of motion pictures. 

The irony of this situation Is that the 

censor groups couldn't have picked a 

much poorer example on which to build 

their case. "The Moon" is a plain spoken 

bedroom farce in which virtue emerges 

completely triumphant. It has delighted 

millions of pati'ons throughout the world, 

without any observable collapse in public 

morals. Earlier the play toured the nation 

extensively without raising the sin 

issue. 

Nationally, this film and the resulting 

fight have ended in the abolition of a 

whole series of censorship groups. In 

Missouri the issue was settled by Judge 

Sam C. Blair in the Cole County Circuit 

court. In Kansas the Legislature removed 

the old censorship law from the 

books, but "The Moon" already w-as in 

court. The principle of censorship was 

upheld by the state supreme court and 

from there the case was appealed. Now 

the state court decision is reversed by the 

national tribunal. 

Obviously the showing of lewd or immoral 

films cannot be condoned. But 

there are plenty of laws on the books already 

to take care of these unusual circumstances 

and they are backed up with 

provisions for strong police action. Film 

censorship is neither a city nor a state 

function. If the public morals ever are 

endangered, the threat will be national 

and it is from that level that action must 

come. 

PI.ACH K WINNER — J. Mark Cadle. 

manager of Jayhawker and Varsity thcatre.s 

in Lawrence. Kas.. for IMidrontral 

Theatres was presented a ^lidoentral 

Theatres. Inc.. Ifl.i.i Showmanship .\ward 

plaque recently by Bnb rdlers, general 

manager. The presentation was made at 

the regiiiiial manaeers meeting held in 

Manhatt.in. Kas. .Manager t'adle won the 

contest based upon showmanship in a 

period of nine weeks. 

Teni 4's Harvest Moon 

Fele Will Be Nov. 26 

tÎ. L.DfIS I in U.iia.u.iui.il H.uvc:,; .Muuj. 

Festival of Variety Tent 4 for the benefit of 

the Day Nursery Care program will be staged 

November 26 at the Missouri Theatre, according 

to David G. Arthur, chief barker. 

.Arthur is head of the booking department of 

the Pnnchon & Marco-St. Louis Amusement 

Co. circuit. 

Highlighting the Harvest Moon Festival 

program this year will be a Hollywood .sneak 

preview of one of the year's most outstanding 

motion pictures far In advance of its 

regular release date. Other features will include 

the dance contest and talent quest, 

which have proven highly popular In previous 

years. These contests will be open to 

everyone, and entry blanks are now available 

at all motion picture theatres, dance studios 

and other places of amusement throughout 

greater St. Louis. 

A nationally known name band will also 

be featured at the 1955 show. 

Tent No. 4 is composed primarily of men In 

the entertainment business and allied fields. 

Help for children is the primary purpose of 

all Variety Club tents. The St. Louis Variety 

Club has adopted the Day Nursery Care program 

as the chief beneficiary of its heart fund 

activities, and for the past three years the 

nurseries have been aided by Variety Club 

funds. In addition. Tent 4 has continued 

the supplying of eyeglasses to needy school 

children in the St. Louis area, in cooperation 

with the board of education. 

Ray Davis to FIM Post 

As Northern Manager 

DENVER—The districts of the Fox Intermountain 

Theatres, which headquarter here, 

have been revamped following the death of 

Tom Brennan, manager of the northern district, 

Brennan, who headquartered in Cheyenne 

had charge of the houses in Wyoming, 

Nebraska and Sterling, Colo. 

Ray Davis, manager of the Denver FIM 

theatres, will again become manager of the 

northern district, including the houses in 

Boulder, Longmont and Fort Collins, Colo. 

He previously had managed the northern 

district for 16 years. 

The subsequent houses in Denver will be 

added to the southern district, managed by 

Harold Rice, and Denver first run houses 

will be supervised by the division office, with 

Robert Selig, division manager, in direct 

charge. 

Ralph Batschelet, formerly with Fox Inter- 

Mountain as manager of various Denver 

houses, has returned to the company as manager 

of merchandising in their houses in 

seven Rocky Mountain states. He takes the 

post made vacant by the death of A. J. Plouff. 

who was killed in an airplane accident. 

W. F. Wepner Is Re-Elected 

SPRINGFIELD. ILL.—Members of tiie ir.- 

inois state lATSE and MPMO union have 

re-elected W. F. Wepner of Springfield a> 

president of the organization. The electlo:. 

was held on the opening day of the Illinoi- 

State Federation of Labor convention a' 

Rock Island. 

Wepner is secretary of .Springfield projectionists 

Local 323. John B. Bain, business 

representative, also was a delegate. 

ICE October 29, 1955 53

. . Bob 

. . Earl 

. . John 

. . FUmrow 

. 

i 

i] 

Clark Rhoden Acquires 

Waldo in Kansas City 

KANSAS CITY—Clark Rhoden, second son 

of Elmer C. Rhoden sr., president of National 

Theatres, who 

now lives in California, 

has taken over the 

Waldo Theatre from 

("jmmonwealth. The 

Waldo, a former Fox 

Midwest house until 

Old to Commonwealth 

.everal years ago, has 

been recarpeted and 

refurbished under the 

new ownership. Doc 

Hitchler is continuing 

as manager. Rhoden 

Clark Rhoden also will continue to 

manage Rhoden Enterprises, comprising the 

large business holdings which his father has 

in this part of the country. 

The Ed Hartman Booking Agency will book 

pictures for the Waldo. 

Shelbyville House Shutters 

SHELBYVILLE. MO.—The Shelby Theatre 

here, was closed on October 17. 

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KAHSAS CITY 

T>ave Diamond, producer, was called back 

to New York by the death of his brother 

Frederick Wednesday (19i. Diamond had 

been here with Jack Leewood from the studio 

publicity department of Allied Artists, publicizing 

"The Phenix City Story." Such a 

good job was done along that line that an 

editorial appeared in the Kansas City Times 

of October 20 which closed: 'The whole record 

unfolded in the present Kansas City showing 

is 

of 'The Story of Phenix City.' a movie 

with a powerful moral for every American 

community that may be threatened with such 

conditions as those that long afflicted the 

Alabama town. The lesson of it holds in 

Kansas City's experience with the 'roaring 

'30s' and few cities have escaped a similar 

period at one time or another. Alertness at 

all times is the one solution." 

Columbia Manager Tom Baldwin, in Salina 

last week, visited the Asbury Hospital where 

Herb Stulz is under treatment for a heart 

condition. Mrs. Stulz is grateful for the 

many flowers and messages from friends but 

is holding most of them back until Herb is 

stronger. It will be some time before he can 

expect to go back to his territory . . . Booker 

Bonnie Aumiller at RKO was wearing an 

orchid Monday (24i which her aunt had 

airmailed her from Hawaii . is 

rejoicing that stoplights at 17th and Wyandotte 

will halt speeders coming down the 

hill. 

L. J. Kimbriel of the Missouri Theatre Supply 

went pheasant-hunting over the weekend. 

Other pheasant-hunters were Fred 

Spindler and his sons. Lyle and Terry. Spindle 

r manages the Fort Drive-In at Leavenworth 

and Mrs. Spindler called the owner, 

Beverly Miller, when her father died Sunday 

and she needed relief at the theatre. Miller 

reports about ten couples and ten single exhibitors 

are planning on attending the National 

Allied meeting in Chicago next month. 

Miller will go two days early for the board 

meeting. 

William Levine, representative from the 

MGM home office, and John Allen, MGM 

division manager out of Dallas, conferred 

with William Gaddoni, local manager, last 

week . Karatz, Minneapolis exhibitor, 

wa.s in town talking to several of the circuit 

heads about winter inclosures for drive-in 

theatres Ogan. Allied Artists salesman, 

. 

stayed in and booked for Don Clark 

while Clark was on vacation . . Another 

. 

late vacationer was Billie Mistele, Paramount. 

Kansas exhibitors seen recently along the 

Row include Ray Musselman, Lincoln: Leon 

Pugh, Ft. Scott: Sam Blair, Smith Center: 

Craig CuUey, Medicine Lodge. Missouri visitors 

included: Shelby Armstrong, Unionville: 

Mr.'^. John Brandt. Plattsburg: Bill Bradfield. 

Carthage . Tonge jr., .son of the 

MGM booker, became an Eagle scout recently. 

He is 15 years old and interested in all kinds 

of sports activities. 

.lack Cohan, 20th-Fox sales manager, represented 

the Kansas City exchange at a sales 

meeting in Minneapolis with M. A. Levy, division 

manager. Each exchange In the division 

sent one representative . . . The Y/C 

Drive-In at Yates Center, Kas., closed October 

15 and the Ulysses Drive-In at Ulysses 

closed October 17. Both are booked by the 

Ed Hartman Booking Agency. 

'Phenix City 

Grosses 

Well in Kansas City 

KANSAS CITY— "The PhenLX City 

Sti,-" 

opened strong in the four Fox Midwest ho ss 

and was held over an extra day. Actuiy. 

it was not a good week for theatre busi:^ 

here in general, but "Lucy Gallant" at it 

Paramount also did well enough to be he a 

second week. 


Am a Camera (DCA), 3rd wk 

Mile. Gobette ;IFE), 2nd wk 

jo 

Apollo I 

Glen 

)(] 

Kjmo Aido IFE) 

30 

Midlond It's Always Fair Weather (MGM); Th 

Scorlet Coat iMGM) 

Missouri Blood Alley 

X) 

CvVB); The Stranger's Hon 

(DCA!, 2nd wk X 

Orpheum The Tall Men (20th-Fox), 3rd wk....>5 

Paramount Lucy Gallant (Para) ;J0 

Roxy—Count Three and Pray [Col), 2nd wk....f5 

Tower, Uptown, Fairway and Granoda The 

Phenix City Story AAi; Shotgun !AA) 

Vogue The Bed iKmgsley), 2nd wk 

jO 

^ 

Chicago 'Lo'w' Is 180 

In Smasheroo Week 

CHICAGO—Such "second-weekers" as 

Sister Eileen" at the Chicago. "Footsteptin 

the Fog" at the Monroe, "The Tall Men'tt 

the State Lake, "To Hell and Back" atie 

United Artists and "Lucy Gallant" at le 

McVickers Theatre continued to make lioffice 

news. 

Carnegie—The Shrike (U-l) 10 

Cinema Last Holiday (Stratford), reissue J5 

Chicago My Sister Eileen (Col); plus stage revut 

2nd wk ?5 

Eitel's Polace Cinerama Holiday (Cinerama), 19ti 

wk 50 

Esquire—Summertime (UA) |I5 

Grand— Ulysses (Para!, 4th wk K 

4th wk.. Loop The 

McVickcrs 

African Lion (Buena Vista), 

Lucy Gallant iPara), 2nd wk 

X 

15 

Monroe Footsteps in the Fog (Col); . 

Special 

Delivery iCol), 2nd wk IC 

It's Oriental Always Fair Weather (MGM), 2rv 

wk 

X 

Roosevelt Night of the Hunter (UA); Robber 

Roost (UA) .)0 

State Lake The Toll Men (20th-Fox), 2nd wk.,!5 

Surf The Man Who Loved Redheads (UA), 4ti 

wk 

W 

United Artists To JHell and Back (U-l), 2nd wk. » 

Woods The Left Hand of God (20th-Fox), 3rd 

wk ?C 

World Playhouse Othello (UA) 15 

Ziegfeld Beauties of the Night InHmot; 

(UA); 

(Carroll) Relations ^ 

"Tall Men' Second Week 

Tops in Indianapolis , 

INDIANAPOLIS—Ti-ade was quiet at st 

run theatres. A fine outdoor weekend )k 

customers by the thousands into the coury 

for a look at the autumn color pageant, id 

the season's fii'st chill Monday also hac.ts 

effect. 

Circle Ulysses (Para); Finger Mon (AA) W 

Esquire To Poris With Love (Cont), 2nd wk ...» 

Indiana—The Toll Men 20th-Fox), 2nd wk. . 'O 

Keiths— City Across the River (U-l); Girls In Ifit 

Night :U-I), reissues :.;. 

Loew 5—Count Three and Proy (Col); Th« Klngf 

Thief (MGM) ^ 

Everything for the Stagi 

• CURTAINS • TRACKS • RIGGING • STA

• 

Hc>sicr 

. Rite . . . Dolores 

. . The 

ST . 

LOUIS 

1 

N' 

at the funeral services for Archibald 

at Edwiirdsville. 111., were the 

,s brothers of Springfield: John, 

\.tlc and Louis jr. with their wives. 

;: WITO: 

:-,'•, 

Tom Bloomer 

; ;iv John Mcinordi 

> Limlec A. B. Morgorian 

volick C. D. Hill 

Colvin Art LoPlont 

jr 

H 

„,i 

Hoff 

William C. Eoric 

Horrv Hcndron 

. 

. 

Ti'*inan R. Lewis, Park Theatre. Lutes- 

. Mr.s. 

• \< deer hunting in Colorado . " 

McCiitcheon, Charleston, Mo., and 

lie. .\rk.. is visiting relatives In Mem- 

::n . . . Variety Tent 4"s third annual 

Moon Festival to be staged at the 

Theatre November 26 promises to set 

_. 

I 

in endance record Liberty at 

!lur ysboro. 111., was reopened October 14, 

'ing rebuilt following the fire of Oc- 

I. 

1954. It will run only on weekends 

•r.s can be booked for additional nights 

: iv.tle of Linn, a brother of Cliff Man- 

'.-Fox salesman, shot a 100-pound 

;h a bow and arrow while hunting 

'.vcnsville. Archers have killed over 

\ i;- \ deer this sea, at. Loew's State, 

win also handle the local campaign for Joan 

Crawford's per.sonal appearances here November 

2. 3 when "Queen Bee" opens. 

In Williams vs. Paramount el al pending ni 

the U. S. district court interrogiitories of defendant 

Allied Artists propounded to the 

plaintiffs have been filed with the court . . . 

A strike of CIO bottlers has prevented deliveries 

from the Coca-Cola bottling plant 

here since October 20. Approximately 200 

drivers of the company were notified by registered 

letters October 21 that they had been 

fired for refusing to cross the CIO picket 

lines and report for work. Efforts to end the 

trouble by negotiations were in progress this 

last weekend. 

S. T. Echols Inc.. Bismarck. Mo., has been 

incorporated by S. T. Echols sr. and jr. and 

T. J. McGarry. The senior Echols has been 

manufacturing ice shavers and similar equipment. 

He recently moved his offices to Bismarck, 

where his factory now is located. 

Janie O'Nan, Inspector 

For 47 Years, Retires 

KANSAS CITY—Mrs Janie ONan. head 

inspector at Central Shipping, retired Friday 

after 47 years of 

patching damaged 

film. It would be difficult 

to estimate howmany 

reels have whirred 

through her fingers 

in that time, and 

only in recent years 

have the electric rewinds 

lightened her 

work. Since moving 

into the new quarters 

in 1947, air conditioning 

has also helped 

during the summer 

months. 

Mrs. O'Nan was only 

16 years old when she 

got her first job as a 

film inspector at the 

old Yale Film Ex- 

Exchange at Seventh 

and Main streets. From 

Janie O'Nan there she went to the 

old General Film on Walnut and then to 

Biograph at 12th and Walnut. She came to 

Filmrow in 1930 with Universal after several 

years with that exchange in Chicago. She 

later worked as an extra at Grand National. 

In 1938 she came to Central Shipping as 

head inspector and has held that same position 

ever since. Last week (21) the firm 

gave a catered luncheon for her in the offices 

with 50 fellow employes In attendance. 

A set of china was also presented to her by 

the firm and the employes gave her a set of 

Revere. Janie and her husband. Ray. who 

has sold his barbershop at 18th and Washington, 

are retiring to a home they have purcha.sed 

at 805 East Green St. in Clinton. Mo. 

Mrs. Josephine Barnes, who has been with 

Central Shipping for eight years, becomes 

head Inspector. 

ATTENTION! 

MR. EXHIBITOR 

MUCH TO DO 

ANY NEW IDEAS 

ORE ACTION THAN EVER 

OST BENEFIT TO ALL 

FANS MONEY IN THE BANK 

MON. -TUBS.— NOV. 21 22 

I 

S INSPIRATIONAL 

N ST. LOUIS-CHASE HOTEL 

T WILL COVER SMALL TOWN 

THEATRES 

T S EVERYBODY S FIGHT 

SEND RESERVATIONS NOW TO 

MYRA STROUD 

306 LEONARD - ST. LOUIS, MO. 

TODAY S PROBLEMS 

AKE YOUR STAND 

HERE LL BE QUESTIONS & 

ANSWERS 

IME TAKEN FOR FUN 

O.A. LEADERSHIP & 

GUIDANCE 

CHASE HOTEL - 

ST. LOUIS, MO. 

NMON. &TUES.,NOV. 21-22 

NLY FAIRNESS WILL SOLVE 

UR PROBLEMS 

URS IS A GREAT BUSINESS 

-LET S KEEP IT HEALTHY 

FFER YOUR CONVICTIONS 

MISSOURI ILLINOIS THEATRE OWNERS 

"DO IT YOURSELF' 

CONVENTION 

MEN S15 - LADIES S7.50 

30XC October 29. 1955 55 

'ICE : :

. . Tom 

. . Max 

. . Irving 

. . Variety 

CHICAGO 

xxrhen a nip appears in the air, drive-in 

owners feel they should close, but when 

four or five balmy days follow, their ideas 

are entirely different. Offiicals of the Alliance 

circuit, one of the biggest operators of 

drive-ins, announced what they consider a 

wise decision—cutting down to Friday-Saturday-Sunday 

operation . Rook was 

cHMj^y^^^^ Order Your 

SPECIAL 

[TRAILERS 

famous for 

jdependABILITY 

FILMACK 

nm»iimi.ijiiiju.Bu. iiiiui.iiii.ii].iil 

'SELECT" FOUNTAIN SYRUPS 

DRINK DISPENSERS 

Select Drink Inc. 

4210 W. Florissant Av 

SI. Louis, IS, Mo. 

Phone 

Evergreen 5-5935 

THEWTRE EQUIPMENT 

442 N. ILLINOIS ST., INDIANAPOLIS, IND. 

"EveryViing for the Theatre" 

promoted to take charge of TV sales for 

Pilmack Trailer Co., succeeding Lou Kravitz, 

who resigned to become vice-president and 

director of sales for Lewis & Martin. Don 

Mack of Filmack's TV department in New 

York reports sales are mounting. 

Rube Perlman, DCA representative, conferred 

here with Sam Kaplan, general manager 

for Albert Bezel, Inc. Dezel w'ill distribute 

"I Am a Camera" in this territory. 

The film will open at the Loop Theatre 

soon . Roth reported Capitol Films 

will distribute "Sins of Pompeii" in this area 

... All Alliance theatres have arranged to 

show Halloween programs for youngsters and 

teenagers . Mack and his aide, Vi 

Dane, attended the TOA meet in Memphis. 

Martin Weissman of Filmack Trailer Co. 

is still recoiling from two surprises. The 

first came when he was advised that he had 

won a home, a prize m a giveaway program 

contest. The second surprise was when he 

was informed that it was not he but another 

Martin Weissman, also a Chicago resident, 

who was the winner. Neither had previously 

known that there were two Martin Weissmans 

in the city, and both had participated in the 

contest. He has been assured of support 

from the entire Filmack organization in his 

next contest attempt. 

L. E. Goldhammer, AA division manager, 

conferred with Nat Nathan.son and Vic 

Bernstein. Sandra Allweis has joined tlie AA 

office 

staff. 

Dean Davis, who recently joined the company, 

is handling the Filmack's monthly 

publication . . . Norman Pyle, MGM publicist, 

accepted a plaque awarded to Pete 

Smith by the National Safety Council for 

the short, "Safe at Home." Smith could not 

leave his studio duties . . . The Kim Theatre 

is trying a daily change of program as 

well as a complete late show after 10 p. m. 

Meanwhile, work preparatory to a general 

remodeling of the interior, exterior and washrooms 

is under way. 



THE 




H you sf/7/ v/'ish to book this great 8 Academy 


your Columbia representative immediately. 

Claco Clown Leads Aireij 

Anniversary Festival 

CLAYCOMO. MO.— Consolidated 

Agena., 

has found the Clown mascot at the Cm] 

Drive-In possesses high promotion vse. 

This was particularly true, .^.^ld Clarce 

Schultz, Consolidated president, when le 

Claco recently celebrated its first anniver.^. 

Bob Collier, manager, staged a numberal 

events including giveaways, which added c]r 

to the entertainment, and brought in era 

patronage. The two boxoffice girls lo 

usually dress in clown suits only on Friy. 

Saturday and Sunday were in costume all at 

week. Fred Reiman. maintenance man, ts 

quite a kick out of playing Claco, the clcn. 

at all times. 

INDIANAPOLIl 

•The Lake Theatre at Warsaw was wr«!d 

by a boiler explosion at 7:15 a.m. Octer 

23. The blast left the house in chaos id 

blew a hole through the roof, two sues 

above. Owner Nick Mailers estimated danje 

betw-een $100,000 and $150,000. He said M 

loss probably was covered by insurance. 

George Marks, who recently acquired le 

house from the Settos circuit, has reopisil 

the Grove at Beech Grove . . . W. Greer »s 

closed the Parkland at Louisville . . . Rort 

Baker, manager of the Ohio at Mad;n. 

warned the public he would ban young; n 

under high school age not accompaniecoy 

adults unless their behavior improved wlln 

ten days . 

tent 10 elects oibn 

for 1956 at noon October 31 in the clubroB 

Charles H. Swceton, 75. who managed I- 

tually every theatre in Evansville beforihf 

retired in 1937, died there October 16 

Ai-t Clark, manager of the Indiana at Bknington, 

is cooperating with police to « 

motorists "tickets" for safe driving. 

Mrs. Bob Jones and Mrs. Dale McFarOd 

are arranging the progi-am for ladies atW 

Allied Theatre Owners of Indiana conntion 

here November 15, 16. A dance is scduled 

at the Variety Club at 9 p.m. Novciiw 

15 . . . Statia O'Connell had a Halloên 

costume party for children, with prizes, a'Hf 

Oriental Saturday afternoon (29i HT*' 

. • 

Coleman has changed the name of the Anf 

can at Evansville to the Gay-Mark 

56 

BOXOFFICE October 29.^

: October 

CHARLES EUDY, HOUSTON, MISS., 

ELECTED BY TRISTATES ASS'N 

I'rlst.ile Thoatre Owners Ass'n held its 46th annual convention 

Inilrmphis iMonday and Tuesday, with some 200 persons in attrijnrr. 

Sliown above reRistcrins at the convention, in tlic photo 

tl ft, left to right: Louise Mask. Luez. Bolivar, Tenn.; Ben Hul'fer, 

CI, on. Clinton, Ark.: T. >I. Jourdan, :Majestic. luka, iNIiss. Seated: 

Ml X. S. Ciarrett. F.xhibitors Services; Airs. J. L. Morgan sr., 

Ctmbrr of t'ommerce, and Mrs. J. H. O'Donnell jr., Chamber of 

Comerce. In the center photo. Mayor Walter Chandler, right. 

Wh opened the convention with a welcome address, is shown presenting 

a key to the city to Nathan Flexer, retiring president of 

the Tristate organization. .At right, new officers are shown. Standing, 

left to right: Doyle Branscom, Harrison, .\rk., vice-president 

from .\rkansa.s: Leon Kountrc-e, Holly Springs, .Miss., vice-president 

from Mississippi, and .Alton Sims. .'Memphis, vice-president from 

Tennessee. Seated is Roy L. Cochran, North Little Rock, new 

secretary-treasurer. The new president, Charles Eudy, Houston, 

Miss., was not present for the photograph. 

The sessions were held at the (Javoso Hotel. 

Chrloite Teni Sets 

A;niversary Dinner 

Cl .RLOTTE—The Variety Club of Charlotl«'*iU 

hold its loth anniversary banquet 

Nov-iber 11 at 7 p.m. at the Hotel Charlotte, 

JCT'* ing to Chief Barker John H. Vickers. 

i.-;ety Club Eye Clinic, which has been 

.nuous operation in basement offices 

Professional building since 1942, is the 

ioea' lub's main charity. 

Viers said the banquet program would 

' music by the Viennese Ensemble and 

feature installation of new officers. 

.11 be elected at a general membership 

3iee .g next Monday (31). 

Rw Alander will be master of ceremonies 

U t banquet. After the dinner open house 

111'; held at the clubrooms. now located 

OTwI.he Delmonico Restaurant on West 

tni, street. 

Stct Islamorada House 

I;\MORAD.\. ILA Ciound ha.s been 

«* for the new Cinemorada Theatre, with 

wnCct for the construction going to Miller 

* Pidus. According to specifications, the 

bnlUig will have a seating capacity of 575 

WMl lU be air conditioned. It was designed 

F,)ert Collins of Cocoanut Grove and will 

mt an Investment of $100,000. 

BuU West Palm Boach Airer 

Wrr PALM BEACH. FLA.—Under conitnii 

:>n and planned for opening for the 

•tat tourist season is the Twilight Drive-In. 

Tiie'.eatre is owned by Mr. and Mrs. A. G. 

MEMPHIS—Charles Eudy, Houston, Miss., 

exhibitor, was elected president of the Tristate 

Theatre Owners convention in Memphis 

Monday i24) to succeed Nathan Flexer, 

Waverly, Tenn.. who presided over the twoday 

1955 se.ssions. Mayor Walter Chandler of 

Memphis welcomed the convention and presented 

President Flexer with a key to the 

city. 

More than 200 exhibitors gathered here 

for the sessions, coming from Arkansas, 

Mississippi and Tennessee. 

Leon Rountree, Holly Springs, Miss., was 

elected vice-president from Mississippi. Alton 

Sims, Memphis, was elected vice-president 

from Tennessee. Doyle Branscom, Harrison, 

Ark,, was elected vice-president from 

Arkansas. 

Elected representatives to the national TOA 

were R. B. Cox, Batesville, Miss.; M. A. 

Lightman jr., Memphis: K. K. King, Searcy, 

Ark. Roy Cochran, North Little Rock, Ark.. 

was elected secretary-treasurer. Flexer was 

named chairman of the board of directors. 

The new board elected at Monday's session 

follows: 

From Mississippi: E. W. Clinton, Monticello; 

Earl Elkin, Aberdeen; Ben F. Jackson, 

Rulevillt; Martin Mounger, Calhoun City; 

R. X. Williams, Oxford, and T. M. Jourdan. 

luka. 

From Tennessee: Tom Ballas, Memphis; 

Bill Bruster, Dickson; Mrs. H. A. Fitch, Erin; 

Bill Willis. Milan; W. P. Ruffin jr., Covington; 

Louise Mask, Bolivar, and J. W. 

Morrison, Wynnburg. 

From Arkansas: Orris Collins. Paragould; 

Nona White, Little Rock; Ben Hoffer, 

Clinton; Mrs. Jessie Howe, Hot Springs; J. E. 

Singleton sr.. Marked Tree, and Bill Sockwell. 

North Little Rock. 

Warren Foster, Atlanta, Coca-Cola public 

relations, spoke at Monday's luncheon. 

A recess was held from 2 to 4 at the convention 

as delegates and their families inspected 

Universal's new film exchange at 

138 Huling St. here. 

An excursion boatride was held akward the 

Memphis Queen Monday night for delegates 

and their families. There was music and 

dancing and moonlight on the Mississippi. 

Film Transit, Inc., served a chuck wagon 

dinner aboard the river steamer. 

Directing the Allied Artists picture. "The 

Fir.-;t Texan." will he Bvrnn Haskin. 

1)1.-^11. AV IOK 'HELL'—Harry M. Curl, 

right, manager of the Mclba Theatre in 

Birmingham, and M/Sgt. John R. Krith 

of the .Alabama Military District, arranged 

an .Army ri-oruiting display in the 

.Mclba lobby for "To Hell and Back." The 

display also plugged the .Army TV show, 

"The Big Picture." The .Melba exhibit 

featured a manikin wearing the now .Army 

green dress uniform. 

*0X -nCE : 

29. 1955 SE 57

. . . Mrs. 

. . . Mrs. 

. . Mrs. 

. . The 

. . Ruth 

. . W. 

1 Tenn.—TRI-STATE 

. . Lee 

. . 

. . . Salesmen 

. . Mrs. 

You can be 

TOP man 

on the 

Totem Pole! 

It's the neatest trick ever! 

You'll show a real balance 

if your patrons know they can 

look forward to comfortable, 

relaxing seats. We work 

wonders in repairing or 

replacing your worn seats 

fixing up so that they 

practically welcome extra patrons 

with open arms. And 

we do it without losing 

you a minute's worth of 

admission ... at a cost exceedingly 

low. Get the facts! 

WRITE—WIRE or PHONE 42-1658 

MANUFACTURERS— 

Koim Rubber & Spring 

Cushions, back aiij seat 

rovers 

DISTRIBUTORS— 

llpholslery fabrics ind 

icentral sentlnj supplies 

theatre seat 

seruice co. 

160 Hermifage Avenue 

Nashville, Tennettee 

ATLANTA 

The Crescent Amusement Co. closed the 

Woodland and Capitol theatres at Nashville 

Saturday (22i ... Mrs. Marguerite Stith. 

booking agent for theatres In Georgia, Tenne.ssee. 

Alabama and Florida, was guest 

speaker Thursday i27i at the Atlanta Better 

Films Council luncheon at the Women's Club 

Dorothy Morgan has been added to 

the UA staff . , . Roy Nicaud. former Atlanta 

manager for Howco, has been appointed 

.\outheastern sales manager for DCA. He was 

in greeting old friends and customers. 

Robert Rainey, former booker for the Dan 

Dee Drive-In, Columbia, Tenn.; Star-Vue 

Drive-In. Hillsboro, Ala., and Hatfield Drivein, 

Athens, Ala., has resigned to become 

tffiliated with the Compton Air Conditioning 

Co.. Athens. Travis Rainey is now booking 

for the drive-ins in Columbia and Athens and 

Fred Yarbrough is booking for Hillsboro . . . 

Owen Vaughan, Buena Vista office manager 

and booker, has returned from Clayton, Ga., 

where he visited with Fess Parker and Jeff 

Hunter on the set of Disney's "Great Locomotive 

Chase." 

Martin Theatres closed the Jet Drive-In, 

Columbus, Ga., for the winter . Hobbs, 

operator of the American and Memorial theatres 

here, has closed the American . 

Jules Chapman, branch operation head. 

United Artists, visited here on his return to 

New York from New Orleans where he attended 

the opening of the new UA office. 

Byron Adams, Atlanta manager, also attended 

the opening. 

Mrs. Donna Brown is the new clerk-typist 

at Howco . Bonnie Moody, Howco, is 

recovering from an attack of influenza . . . 

Douglas Beshers is the new assistant to Roy 

Avey, general manager of Georgia Theatres 

Ethel Blankenship and Charlie Crute 

of the Lyric Amusement Co., Huntsville, Ala., 

made one of their infrequent trips to Filmrow. 

Also seen on the Row from Alabama 

were John Miller, Cordova and Jasper, and 

R. D. Word, Scottsboro. 

Mrs. Ann Tidwcll, daughter of Ed Hays, 

United Ai-tists salesman, and her husband are 

parents of a baby boy, born October 15 at 

Moultrie. Ann was a secretary on Filnrrow 

prior to her marriage . W. Fincher, 

Chatsworth; Sol Abrams, Athens; Ei-nest 

Martin, Grand, Montezuma; H. L. Butler. 

Strand, Covington; J. P. Edge, LaFayette, and 

Tommie Lam, Lam Amu.sements, Rome, were 

Georgia exhibitors on the Row. In from 

Tennessee were Walter Morris, Knoxville, and 

Juanita Foree, Lakemont Drive-In, Alcoa. 

L. O. Lindsey has closed the Twin City 

Drive-In, Sandersville . Collins, MGM 

cashier, resigned . monthly luncheon 

meeting of the Atlanta WOMPI was held 

Wednesday i26) at the Variety Club with 

President Stella Poulnot presiding. Reports 

were given on the 1955 association conventa 

Laura Kenny has been named convenm 

cha:rman for the 1956 convention to be helji 

Atlanta. The following new members vre 

welcomed: Elizabeth Shooks, Paramoif 

Janice Bierman. Storey Theatres; Dorcij 

Morgan and Dorothy Southerland, Unjd 

Aj'tists. 

Ken Laird, district manager. Buena Va 

and Walter Walker, sales manager, weriin 

Los Angeles ... P. J. Henn jr., Henn Tlitres. 

Murphy, N. C. was in booking . 

. . 

Jaes 

Cagle, operator of the St. Clair Driven, 

Pell City. v.'.U close the drive-in Decembd. 

The Mills Theatre, Moultrie, operatedjy 

N. B. Mills, now is being booked by iic 

Theatrical Enterprises . 

John I>D 

is recuperating nicely following an opera» 

and branch managers he a 

meeting in the RKO screening room Octer 

17 to complete plans for the annual Chtmas 

Salute Drive for the Will Rogers e- 

morial Hospital. 

Young Florida Exchang< 

Finds Bumper Market 

MIAMI—Arthur Davis is operating \at 

lie de.scribes as "the only independent In 

exchange" in the state of Florida. The enpany, 

Gold Coast Pictm-es, has its home o.c« 

in Miami. Prints are serviced from Bern's 

in Jacksonville. 

"Operating only a short time." says D1$, 

"we already have over 100 accounts, ancall 

the circuits—Wometco. FST and other;*? 

well as the leading booking agents in Jksonville, 

are cooperating to play every x>gram 

we have." 

Releases include many outstanding reises. 

says Davis, and also new product, besidean 

imposing list of foreign language films .th 

complete English titles. 

The list of releases includes such Imiitas 

"The Red Shoes," "To Paris With Ve. 

"Quartet," "Strangers," "Hiroshima," "Da liters 

of Destiny," "One Step to Eternity."! 

II 

'âu (lecelae . . 

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Louisiana—NATL THEATRE SUPPLY, New Orleans—Raymond 4455 

JOHNSON THEATRE SERV., New Orleans— Raymond 3562 

THEATRE SUPPLY, Memphis—Memphis5-8240 

1 Florido— JOE HORNSTEIN, Inc., Miami—Miami 2-7596 

58 BOXOFTICE 

: 

: 

October 29 9^^



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PHONE FR. 5-7787 

CHARLOTTE 

Cam Sanders, booker, Paramount, is out of 

. . The 

the hospital and back at work . 

Riverside Drive-In, Burnsville, N. C, has 

gone to Friday-Saturday operation . . . The 

Kinston, N. C, drive-in has closed for the 

winter . Pauline Griffith, secretary 

of Theatre Owners of North and South Carolina, 

still is a patient at Memorial Hospital 

suffering from hip injuries received in a fall 

and a lung condition . Centerview 

Drive-In. Dunn., is closed . 

Eden Theatre. 

Bath, has closed. 

Majjorie Smith, bookers secretary. Republic, 

has returned to her desk after being 

out sick with a cold for several days . 

Mr. and Mrs. H. F. Kincey have returned 

home after a trip to California and back to 

New York. They spent a week in Los Angeles 

at the Theatres Owners of America convent:on. 

then w-ent on to San Francisco. A week 

m New York climaxed the trip. Herbert F. 

Kincey jr. was In Charlotte this weekend with 

liis parents away from his college studies. 

Joanne Woodward, Greenville, S. C, girl 

featured in "Count Three and Pray." will be 

here November 2 for the opening of the 

picture at the Plaza Theatre. The picture will 

Joe and 

world-premiere in Greenville . . . 

Mary Psomadakis, United Artists, visited in 

Washington and made a side trip to Annapolis 

. . . Three Mecklenburg drive-ins, the 

Albemarle Road, Thi-ift and Pineville, are 

sômg after first run pictures, according to 

Bill Talbert of Piedmont Productions. 

Scheduled at the houses are "A Man Alone," 

"The Vanishing American," "The Bar 

Sinister" and "Twinkle in God's Eye." 

The Imperial Theatre here held a special 

Ladies Bargain Day, with admissions of 35 

cents until 2 p.m. Feature was "Summertime." 

Beatty vacationed In Jacksonville. 

Fla. She is with MGM . Wilson. 

MGM. visited friends in Oak Ridge, Tenn. 

welcomed new member Irene 

^êverything for the theatre except film' 

wil-kin theatre supply, inc. 

atlanta, ga. • charlotte, n. c. 

« 

Monahan, Screen Guild. She returned-.o 

Filmrow after living in Augusta, Ga., )r 

two years. 

Verdah Looper, Screen Guild, spent le 

weekend in Greenville, S. C. . . . Viola Wiix, 

SG. spent the weekend in the mountainof 

western North Carolina . . . Margaret W^ 

has returned to work at National Sc:!n 

Service after being a patient at Mercy h- 

pital for ten days . WOMPI helcts 

October luncheon Wednesday (26 1 

at 

Thacker's restaurant and reports on le 

national convention were made by hi 

delegates Myrtle Parker and Gladys Hawlis. 

'Tair and 'Trial' Are 

Memphis Standouts 

MEMPHIS—Loew's State, with "Trial," ad 

the Malco with "The Tall Men," did tee 

average business. 


Malco—The Toll Men ,20th-Fox) OC 

Palace—The Left Hand of God (20th-Fo)(), lii 

wk 

j75 

State—Trial iMGM) .-CC 

Strand—LMcy Gallonf ( OC- 

Werner— Footsteps in the Fog (Col) 6C 

NEW ORLEAtti 

"The Crescent Drive-In, Jefferson Parisl^ 

the Airline Highway just outside towrA; 

closed. The land was leased by a ^« 

Orleans department store for a multi-miljndollar 

shopping center to be known a^he 

Crescent Airline Shopping Center. The ifatre 

was formerly operated by M. A. Litman 

Theatres, in Memphis. 

C. O. Fairbanks will close the Island leatre. 

Sicily Island, effective November l„uf 

to declining business . . . G. A. Chadwii a'. 

the 35 Drive-In, Carthage, Miss., will opil* 

on a Friday-Saturday schedule duringhe 

winter . Gay Theatre, HeldeUrg, 

Miss., closed due to the death of Otto Gin. 

owner. 

Joy's Theatres moved its office fromlif 

Warwick Apartments to 218 So. LlbertjSt 

here on Filmrow . Artists openflli.' 

new office last week on Filmrow . . . 

Hlywood 

stars again paid a visit to New Orin-< 

for personal appearances. Here were '>i? 

Murphy, Ray Milland and Ward Bond f(Wi

: when 

; October 

. . Jivck 

. . Missourians 

. . Lloyd 

Bice at New Theatre 

M F M P H I ^ 

[1! ATl'H A I A Thf Bi>«line Tlioatr 

: lu'if liiuiut bi'i'ii open long before 

,d 11 fire. Damaije estimated at $1,000 

a deep fat fryer blazed up. 

extensive smoke damage 

hre's 

Your Chance 

to get in the 

BIG 

HONEY 

Be Sure 

to Play 

As a screen 

game. Hollywood takes 

p honors. As a boxoffice attic 

ion. it is without equal. It has 

bci a favorite with theatregoers for 

15 ears. 

iVrite today for complete details! 

sure to give seating or car 

capacity. 

KOLLYWOOD 

AMUSEMENT 

COMPANY 

'831 South Wabash Avenue 

Chicago 5, Dlinois 

:ad boxofhce want ads 

\]17 L. Moxley, former owner, has boiiRht bac k 

the Savoy Theatre at Blythevllle, Aik 

. 

from B. D. Becker . Hutchlns. who 

has purchased the Mnxie Theatre at Tiumann. 

Ark., from Zell Juyncs. was In town 

booking . Katz. owner of Rltz here, 

announces his .second sea-son of foreign films. 

"Appreciation" books of tickets, each good for 

.seven 75-cent admissions, arc being sold for 

S4.50. Tliafs the equivalent of six adml.s-slons. 

Films already booked Include "Court Martial," 

"Gate of Hell." "Alda." "Othello." "Tlie Man 

Who Loved Redheads" and "Tlie Sheep Hius 

Five Legs." 

Tennessee exhibitors visiting Memphis Included 

Steve Stein. Met. Jackson: Louise 

Mask. Luez. Bolivar: W. F. Ruffin jr.. Ruffin 

Amusements Co.. Covington, and G. H. Goll 

Rustic. Parsons . were H. H 

Ewell. Joy. Haytl: Woody Longaii, Commonwealth 

Theatres. Kansas City, and Lyle 

Richmond. Richmond. Senath. 

From .Arkansas came William Ellas, Lux, 

Luxora: Orris Collins. Capitol and Majestic, 

Paragould: Adrian White. Imperial and Rand. 

Pocahontas: Tom Ford. Ford. Rector; Lawrence 

Landers, Landers, Batesville: John 

Staples. Carolyn. Piggott; Gene Higginbotham. 

Melody. Leachville: K. K. King, 

Rialto. Searcy: Don Landers. Radio, Harrisburg: 

T. C. Speer. Bailey. Cabot, and Mr. and 

Mrs. Fi-ank Patterson. City. Junction City. 

In town from Mississippi were J. R. Adams. 

Rebel Drive-In. Oxford: Findley H. Moss. 

Ackerman. Ackerman: Mrs. J. C. Noble, Temple, 

Leland: C. N. Eudy. Houston, Houston: 

Theron Lyles, Ritz, Oxford: Leon Rountree. 

Holly. Holly Springs: Mrs. Marvin McCuiston, 

Princess. Booneville: John Carter. Whitehaven 

Drive-In. Grenada: C. J. CoUier, Globe. 

Shaw: Joe Davis, Joy, Cleveland: Bim Jackson, 

Delta, Ruleville, and Jessie H. Moore, 

Ritz. Crenshaw. 

. . . 

Drive-ins annonncing October shutterings 

for the season include: Starvue at Stuttgart, 

Ark., and Strand at Camden. Ark; Highland 

at Hohenwald, Tenn.. and Kentucky alrers 

Mid-Way at Henderson. Midway at Fulton 

Norman 

and Raco at Covington 

Colquhoun. Columbia manager, announces 

that Joan Crawford will arrive in Memphis 

November 4 to promote her Columbia picture. 

•Queen Bee." which opens at Warner Theatre 

November 16. 

Fire at Wartburg Theatre 

WARTBURG. TENN.—The Pioneer Theatre 

near here was destroyed by fire recently aJid 

origin of the blaze was undetermined. Mrs. 

Molly Heidel was owner and operator of the 

theatre. 

Arnold Laven has been ticketed to direct 

MGM's "The Rack." 

Something 

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• Material is heavy and must be 

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SOME OF OUR DRIVE-IN USERS 

SKYVIEW Jactionyllie. Fit 

MIAMI MIsmI, Fla. 

DENT Cincinnati. Otilo 

SUNSrr Diyton. Ohio 

VALLEY Chirlnton. W. Vt. 

Complete list sent on requtit 

RlASOHABli PRICES 

PHONE, WRITE or WIRE NOWl 

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SCREEN COMPANY 

328 Lockwood St. Geneva, Ohio 

Phone HOward 6 1834 

MOODY THEATREi 

ADVERTISERS 

__ EOX 559 TIFTON, GA. 

PRINTERS OF THEATRE PROGRAMS 

QUALITY WORK * PROMPT DELIVERY 

Large Cor* 

Greater Crater Area 

Georgia— DIXIE THEATRE SERVICE, A'bany— Hemlock 2-2846 

DIXIE THEATRE SERVICE, Atlonto—Walnut 4118 

I 

•OONTON, N. J. 

MAXIMUM LIGHT 

Evenly Distributad 

RHODES SOUND & PROJECTOR, Savannah— Sav. 3 8788 

FRED W. YOUNG, Inc , 

Atlanta— Alpine 2644 

30X TICE : 

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When seating or reseating your 

theater with Internationals, you 

win two ways — in lower installation 

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time and labor — and in maintenance 

because all-steel construction, 

hingeless seat suspension and completely 

interchangeable seats and 

backs require less maintenance. 

For complete information on International 

theater seats in the Southeast 

area, write, wire or phone — 

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160 Hermitage Avenue 

Nashville, Tennessee 

Phone 42-1658 

^ntemationar 

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Union City, Indiana 

COMPLETE LINE 

THEATRE EQUIPMENT and 

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TRI-STATE TllE/JRE SUPPLY 

320 So. Second St Memphis, Tenn. 

JACKSONVILLE 

ITarvey Rcinstein, Buena Vista salesman, left 

. . . 

. . . 

for Los Angeles to attend a national sales 

meeting of the company . Harvey, 

FST advertising chief, 

returned with his family 

from a vacation 

tour of Florida 

Harold Spears, executive 

of Bailey Theatres, 

Atlanta, was a participant 

in a recent south 

Florida Boat-a-Cade 

conducted on inland 

waterways by small 

craft enthusiasts 

Roy Smith, theatre 

supplier, returned from 

Harold Spears a visit at B&S Theatres 

headquarters in Atlanta . Roberts, 

formerly of New York, has joined the 

U-I office staff. 

The .\udience Awards project is beginning 

to capture public attention here with many 

theatre managers beginning get-out-the-vote 

campaign.s. The Jacksonville Journal ran a 

picture of the local awards committee composed 

of Buford Styles, U-I manager: LaMar 

Carra, FST vice-president, and Horace Denning. 

Dixie Drive-Ins district manager, together 

with a story on the balloting to be done 

in local theatres. 

A group of 50 representatives of distribution 

and exhibition firms gathered in the office 

of Buford Styles to hear the Will Rogers 

Memorial Hospital appeal which was telephoned 

October 17 from New York. Donation 

scrolls were passed out to all film salesmen 

along Filnirow for distribution to theatres 

and radio and TV stations throughout 

the state. 

Charlie Toy, stagehand at the Palace Theatre 

who ha.s been in iU health for many 

months, entered a hospital for treatment . 

Visitors included Ed Stern, Wometco booker 

from Miami: Johnny Harrell, Martin Theatres 

executive from Atlanta: Bob Skaggs, Matanzas 

Theatre, St. Augustine: J. H. Robinson, 

King's Bay Drive-In, St. Marys, Ga.: Chris 

Carratt. Park Theatre, Starke, and Bill Lee. 

Keystone . from Atlanta at 

local exchanges were Jimmy Frew, U-I, and 

Paul Wilson, 20th-Fox. 

Mack Grimes, Bailey Theatres executive in 

Atlanta, was expected to make an inspection 

tour of the circuit's theatres in many parts of 

Florida . Cinemascope installations 

are at the Cedar Key Theatre, Cedar 

Key, and the High Springs Drive-In, High 

Springs ... In the FST home office last week 

were district supervisors Frank Bell, Tampa: 

Harry Botwick, Miami, and James Cartwright. 

Daytona Beach. 

Members of VVOMPI have volunteered their 

services as ticket takers for the Jacksonville 

Agricultural and Industrial Fair at the ( tor 

Bowl on November 10-19 . . . The fair, !)nsored 

by Variety Tent 44, is being adveised 

on 24-sheets around town and is receire 

good advance publicity from radio ancr. 

stations and newspapers . At, 

Paramount publicist, came in from Atr.- 

to toot for "The Desperate Hours' 

Nomita von Barby, former FST ad wte: 

is now enrolled as a student in the ;aiihattanville 

School of the Sacred Hea in 

Purcha.se, N. Y. 

Tom Sawyer Promolid 

To FST Home Office 

JACKSONVILLE—Tom Sawyer, 28, :; 

manager of Florida State Theatres at Tj.p^. 

has been promoted to a booking post rthe 

FST home office here, according to luis 

J. Finske, company president. 

Sawyer, in show business since his igh 

school days, has managed theatres in Ikeland, 

Daytona Beach and other Florida at 

In addition to his city manager woi .. 

Tampa, he was also managing the Tip. 

at the time of his promotion. 

He will handle bookings for 23 theati i: 

FST's west coast district which is supeiseti 

by Frank Bell. The former west coast bcter. 

Tom Gerard, has been advanced to a boini 

position for FST's strategic south F)-ic 

district, supei-vised by Harry Botwic 

Miami. Gerard replaces Pete Hillman.rlk' 

re.signed to return to New York. 

Norris McColIum, FST's assistant co'eotion 

sales manager for the past yearle:' 

here to take over Sawyer's former duti ;: 

Tampa. 

Character comedian Pedro Gonzalez-or.- 

zalez has been ticketed for 20th-Pox's D- 

Other Man." 

PEANUT 

MONARCI 

Theatre Supply, In 

Neil Blount 

492 So. Stcond SI 

Memphis, 

Tenn. 

ROASTERS 

ROY SMITH CO. 

^PA 

JACKSONVIt 

In N Corolmo— STAND. THEATRE SUPPLY, Charlotte— Frank. 5-6008 

STAND. THEATRE SUPPLY, Greensboro—Tel. 2-6165 

THEATRE EQUIPMENT, Charlotte— Franklin 5-8481 

i 

62 BOXOFFICE 

:: October 2£,19-"

I Herald 

I 

, has 

: October 

. . Wometco 

. Mrs. 

. . High 

|. 

M AM I 

p, free .showings of "Martin Luther" were 

fsented on ii recent Sunday In Bnyfront 

.:ider auspices of the Missouri Synod of 

her.m Church . Lillian Claush- 

.:'.d her son Edward, attorney for the 

ir.on Hiterests, left by plane for a 

f. 

. >s trip to Chicago . insurance 

postponed filming of "The Shark- 

," on Cuba's Isle of Pines until the 

me .-eason is past. The same situation 

.i in South Florida, detering costly film 

r.ent.-. during months when hurricanes 

,cur "Sharkflghters" sets are already 

however, and shooting is expected to 

later 

I'll Brachite Gilda Dahlberg has filed a 

suit over failure to receive associate 

. . . The 

.tT billing for "The Vamp" 

Eastman House Festival of Film 

scheduled for November 19 In 

-:er. N. Y.. Is being publicized here, 

.:ig of living movie pioneers Is to be 

ated and local movie patrons are being 

heir opinions. 

amusement page took up 

for the theatre manager recently by 

i. .:-.g p.itrons not to direct all their anger 

i: :ii when admission prices on special 

•es are raised. Blame goes to distributors 

Queers, this criticism states, who exact 

onable terms for some pictures. The 90 

:.t deal asked in some situations for 

.ind Dolls" Is cited as an example. A 

.ipolis theatre owner was quoted as 

that "before long our only profit will 

popcorn and candy sales." 

r FST officials saw a screening of "The 

.ife," they called it the "hottest piece 

out of Hollywood this year" . . . Tom 

:d. Carib manager, reminds patrons 

Kvelyn Nesbit. whose life story, "The 

the Red Velvet Swing" has its Miami 

.showing at his theatre, once operated 

dub In the area. Another relevant 

•hat the old Halcyon Hotel, where the 

Theatre now stands, was designed 

.r.ford White. 

I 

irles Whitaker, manager of the down- 

Paramount, is in the cigar-passing 

s since the birth of a 8-pound son. 

... When "My Sister Eileen" opens 

f'ST hopes to have star Janet Leigh 

In-person appearance 

:. Miami's dead-ringer for Marilyn 

resorted to dyeing her hair black 

anging her name in order to get away 

.ne resemblance. 

I- women's group of Variety Children' 

il plans a hotel dinner meeting in 

aer, on the day before the hostelry'- 

opening made another 

. ly feature of inviting patrons to view 

^ : 

'4.000 TV program over sets placed in 

bbies of the theatres listed. These inthe 

Carib. Miami, Miracle. Blvd. Drive- 

• imeo. Essex, Mayfair. Gateway, Strand. 

t'o» Way Drive-In, Parkway. Sunset. 

Tower, 27th Ave. Drive-In. RItz. Ace 

iinche. 

P V.:l\r.. 

"oScope at Vernon, Fla. 

ÔN. FLA.—The Vernon Theatre has 

lied installation of CinemaScope equlp- 

C. A. Dandelake Sells 

Tarboro^N.C, Houses 

1 AKlil.)KO, N 

(.' (.' 

A U.ii..u i.ik> .1.1. ....i.l 

the Colonial, Majestic and Tar theatres here 

to Glenn Davis of Tampa, Fla.. who has 

interests In the Howell circuit of Smlthfleld. 

N. C. Rudy Howell will buy and book for the 11 

houses. 

Dandelake was president of the Theatre 

Owners Ass'n of North and South Carolina 

and resigned from that post recently to move 

to California where he will take up new duties 

with the Hal Makellm organization. 

Howard Anderson of Anderson Theatre, 

MuUins, S. C, has assumed duties as president 

of the regional exhibitors organization 

for the unexpired term of Dandelake. 

Tent 33's New Crew Names 

Next Year's Officers 

MIAMI Sit; KiM'iibti;.;. pi r.Mdcnt of the 

29ers and a lonntiine voluiUfer worker for 

Variety projects, was elected chief barker of 

Tent 33 when the new crew met recently. 

Eisenberg, who Is In the jewelry business, 

takes over from Maury Ashmann in January. 

Other newly elected officers include George 

Storer. first assistant chief barker; Victor 

Levine, second assistant; Al Mercur, doughguy; 

Franklin Maury, property master. The 

other new crew members are Carl Gardner. 

Richard Wolfson, George MacLean. Albert J. 

HIrsch. Woodrow Giordano and Abe Gurivitz. 

David V. Marquis Dies 

FORT PIERCE. FLA.— David Vance Marquis. 

62, who formerly owned the EIrnada Theatre 

In Bartow for many years, died at his 

home here. He was a native of Bartow and 

after selling his theatre, moved to Port 

Pierce. The new owners of the theatre 

changed the name to RItz. He is survived by 

his wife Ernestine and two daughters. 

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DIXIE 

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1010 North SlJopey Dri« 95 Walton Street, N.W. 

P. 0. Boi 771 P. 0. Box 858 

Albany, Georgia Atlanta, Georgia 

'hone: HEmlock 2-2846 WAInut 4118 

COMPLETE THEATRE EQUIPMENT & SUPPLIES 

Prompt. Courteous Service 'Round the Clock 

Opening of Luxury House Crowns 

34-Year Career of J.W. English 

HOMESTEAD, FLA.—J. W. English, long 

an exhibitor here, has .scheduled the opening 

of his new 1.200-seat Palms Theatre for this 

week. The theatre has been built in a plaza 

of its own which will provide ample parking 

space for every seat in this newest Florida 

showcase. 

The Palms was designed to provide the 

ultimate in acoustics. The screen is 20x50 

and was specially treated for high reflectivity. 

Motiograph projectors. Cinemascope lenses 

and Ashcraft high-intensity lamphouses were 

all especially designed for this installation. 

Both projectors and spotlight are equipped 

with water colled apertui-es. 

Full stereophonic Futuramic sound with 

an elaborate complement of multiple speakers 

has been bu.lt in the theatre building. With 

this sound installation, any effect created by 

Hollywood producers will be recreated exactly 

a.-' it was planned, English said. 

The planning and building of this new 

Palms Theatre, under the personal supervision 

of English, took place just 34 years 

after he first opened his Seminole Theatre 

iiere. 

English came to Homestead from Andersonville, 

Ga., with very little money but with 

great ambition. At the time. Homestead was 

a sleepy little settlement of a handful of 

Florida people whose prime interest was growing 

vegetables in the solid coral rock which 

underlies this part of the state. 

English was faced with back-breaking 

obstacles, and did just about everything 

there was to be done to keep his theatre 

going. He was janitor, doorman, usher, projectionist. 

fUm buyer and manager. 

As time went on and his work showed some 

financial returns, he branched out a little 

becoming a Florida grower of Persian limes. 

Later, he acquired the Seminole Hotel; and 

still later, assumed the duties of publisher 

of the town's only newspaper, the Redlands 

District News. As the years went on, he 

became a director of the First National Bank, 

a power in the Chamber of Commerce, landlord 

of his Seminole Theatre and a do'ector 

of the local Lions Clubs. With all his multiple 

activities, he gave the top portion of his time 

and talents to his fii'st love, show business. 

When the Palms Theatre opens its (ors 

to the public this week, his adopted ci ot 

Homestead will have one of the finest ad 

most up-to-the-minute theatres anywhe in 

the state—a tribute to a hard-working sîman 

and a tangible proof that "There \\ 

business like show business." 

Florida Ass'n lo Hec 

Senator S. L. Hollam 

JACKSONVILLE — Senator Spessar I 

Holland will address a business sessic of 

the Motion Picture Exhibitors of Flidi 

during the annual convention here at jtel 

Roosevelt, November 6-8. Other le in| 

speakers will be Robert Coyne, Alfred iirr. 

Nat Williams, Herman Levy and Miiell 

Wolfson. 

Jerry Gold. MPEOF president, said ircstions 

are that the meetings will attracthe 

largest attendance in the group's hiDry. 

He pointed out that Florida, which is eoy. 

ing the greatest population gain of any ate 

east of the Mississippi, is having ai attendant 

gain in the construction ofiew 

theatres. 

Kids Ousted From Theale 

Bring Parental Protest 

WINTER PARK. FLA.—Irate piati 

flooded tlie police department with comj:int5 

after Manager Joe Gatrell ousteo all 

youngsters from the theatre during a i-'ent 

Saturday afternoon matinee. Gatrellhad 

repeatedly tried to quiet the childrerivho 

were using pea shooters and rubber and 

shooting tactics, making disturbing lists 

and causing general confusion in the thtn. 

At one time he turned the lights oand 

made a direct appeal to the children, nich 

was ignored. Finally. Gatrell ouste all 

youngsters under 15 from the theatre, orae 

50 children were in the group. The t!i« 

parents were up in arms because the cHren 

had been turned loose on a busy street. 

From now on a patrolman on dut wiD 

walk through the theatre at periodic infTOb 

and order will be maintained. 

\ 

NEW 

ORLEANS 

bocknrou 

REVUf 

^ 

'^ 

^Ci^ and Stai-Stc^dtiedf 

LIONEL HAMPION 

NAT MNG COLE ^"'^ "^^^"^^^"^NoE TURNER 

MANY OIHER TOP BOP STARS 

Stellings-Gossett Buys 

Three A. E. Miller House 

LINCOLNTON. N. C— A. E. Miller, Lio: 

ton theatre owner for many years, hf s^" 

the Century Theatre and Starlite Die-In 

here and the Lester Theatre. Cherryv;, to 

Stellings-Gossett Theatres of ChiO':

' 

..\HANS. 

: i> 

: October 

Gorge Stovall Named 

T Kiwanis Post 

-VHt. UKLA. L;i.viit;f Stovall, owner ol 

•.jvall Theatre here, was elected 

mt-KOveronor of the Oklahoma-Texas 

< ftith division of Klwnnls International 

iLstnct convention in San Antonio 

Dallas WOMPI Honors Three at Event 

Climaxing Exhibition at State Fair 

i.r.s d:strict will Include ten towns 

s:ern Oklahoma, including Sayre. 

!ic. Talo;a. Elk City. Clinton, Weatherirdell. 

Hinton. Anadarko and CarncKie. 

a charter member of the local club 

.vd> organized in 1928. He .served a^ 

:;t of the loc.\l club m 1930 and ha- 

.otlve m Kiwan ,s affair.s for the la.st 

r the leadership of Stovall. the local 

•ok action In the early 30's to provide 

>r indigent children. The club has 

d Ihe municipal swimming pool for the 

years as a part of its youth program. 

ill has been active in civic affairs 

ace he returned home from the Uniof 

Oklahoma in 1926. He has served 

.or for two terms and held the office 

of ,esldent of the Chamber of Commerce. 

For 4 years he was a member of the board 

j( t ;cation here, and previous to his tenure 

e as mayor he was a member of the 

incil for six years. 

.IS been active in theatre groups too, 

four years as a director of the The- 

>-.vners of Oklahoma. He also was a 

.- 

of the board of the Oklahoma 

pal League and at present he is 

as a board member of the national 

: Hall of Fame. 

Risell 

Ackley Shifted 

Tc Pecos as Manager 

TEX.—Russell Ackley, man- 

: the Texan and Ward theatres here, 

•-n transferred to Pecos as city manr 

the five theatres owned by Frontier 

-i. Inc. He succeeds Al Cook, who has 

i to enter private business, 

.icing Ackley as manager of the two 

.eatres is Alva Haley of Deming. N. M. 

y came here with the theatre chain 

. In 1946. he transferred to Portales, 

•hen went to Nebraska, and in 1950 he 

d here. His oldest son Joe Paul will 

.e to live here and to work for the local 

s while attending Odessa College. The 

on Bobby is attending Texas Western 

in El Paso. 

.R9P Reopens Tower 

ft.VGER. TEX—Herbert Rapp has reop* 

d the Tower Theatre following a renoprogram. 

which includes installation 

billies for Cinemascope and Vista 

pictures, and repainting of lobby and 

Rapp's new policy features four special 

.» week—bargain nights on Wednesday 

lursday, with adults admitted for 25 

and double features on Friday and 

iy nights. General admission is lb 

'OT children up to 11, and 40 cents for 

N(v Schedule at Roscoe 

~COE. TEX.—Owner John Weatherhogg 

•- the Joy Theatre here on a new 

•le. offering shows every night of the 

*n; with four program changes per week. 

?«dea«irt 

The women slioun in the photo are wearinK .'Mme. Joseff jewelry and costumes 

designed by Shoup. I.elt to right: Mary (iannaway. eostume from "I'ete Kelly's Blues"; 

Leia Dawdy. 'Torever .Amber"; HoiX' (;erller. "Blues"; Iloblit/elle; Kosemary White, 

in a Joanne Dru eostume; Joyce (iray. Uoris Day outfit and Gerry Hill and Blllle 

Stevens. "The ^leConnell Story" costumes. 

DALLAS—Three film industry personages 

were honored Saturday i22» by the Dallas 

Women of the Motion Picture Industry at a 

luncheon In the Women's building at the 

state fair, climaxing the two weeks of exhibition 

of motion picture jewels designed 

and created by Joan Castle Joseff. 

The honorees were Karl Hoblitzelle. president 

of Interstate Theatres on his 76th birthday 

(22) and al.so on his 50th anniversary 

in show business; Mrs. Joan Castle Joseff 

of Burbank. Calif., and Howard Shoup, formerly 

of Dallas and now head designer at 

the Warner Bros, studio. 

Hoblitzelle met a small group of Filmrow 

women in their costumes earlier in the 

morning, when they presented him a bouquet 

of red roses. Lynn Harris, secretary to Hoblitzelle. 

explained his absence from the 

luncheon, and responded for him as follows: 

"The doctor has aisked Mr. Hoblitzelle to 

avoid undue excitement—and what could be 

more exciting than you lovely ladies? A 

high point of satisfaction to him is the stature 

the motion picture industry has gained. He 

thinks women are largely responsible." 

Harris then presented Shoup a copy of a 

Douglas Chandor portrait of the late Mrs. 

Hoblitzelle wearing a Shoup gown. Mrs. 

Lorena CuUimore. president of WOMPI. 

Here are Mr. and ."Mrs. Lynn Harris and 

Joan Castle Joseff. 

presented Mrs. Joseff an honorary membership 

certificate in the chapter. 

Mrs. Joseph and Shoup then collaborated 

as narrators for a fashion show featuring 

Shoup dresses and Joseff jewels designed 

for movie stars. The following young women 

modeled: Sue Benningfield. Joyace Bush, 

Louise Clark, Lela Dawdy, Mary Ruth Gannaway, 

Flo Gann, Hope Gertler, Joyce Gray, 

Jane Hanes, Gerry Hill, Bonnie Kee, BiUie 

Stevens, Billie Webb, Rosemary White and 

Ruth Woodard. 

The Jewels of Joseff exhibit was produced 

by R. J. O'Donnell and directed by Loia 

Cheaney. 

"The most outstanding and satisfactory 

thing in connection with my 50 years in our 

industry is that during this period the amusement 

business and the people who earn their 

livelihood from it have achieved a high position 

in the respect and est«em of the pubhc." 

Hoblitzelle said at the informal morning 

meeting with WOMPI representatives. 

"Today we enjoy a well earned reputation 

as a definite asset in the civic and cultural 

life of the nation, and the influence our industry 

wields in supporting sustaining all 

worthwhile national and local activities Ls a 

source of pride to all who have engaged in 

the constant struggle to raise the standards 

of our places of entertainment and the quality 

of the presentations offered there. Much 

of the credit for these achievements are due 

to the splendid women who have influenced 

the development of our business from one 

formerly viewed in a very poor light to its 

present stature: not only those who have 

actively engaged in the various branches of 

the industry, but those who have stood behind 

and inspired the men who have literally 

pulled show business up by its boot-strap.s 

in a comparatively short space of time. 

"It is heartwarming to me that the Womei 

of the Motion Picture Industry, representm. 

all phases of its operation, have banded together 

to pursue the objectives collectively 

to which we all aspire individually: to discharge 

aggressively and sincerely our obll

in 

WELCOME TO AUSTIN—Charlton Heston, the actor, stopped at Austin to take 

part in festivities opening the United Fund campaign there. Meeting him at the airport 

were, left to right: Bill Heliums, Interstate city manager; Miss Austin, a queen of 

the festivities; Ka.vmond Willie of Interstate; Mayor Tom Miller, Heston, and Frank 

Starz. 

Industry Credit Ass'n 

Will Meet in Chicago 

DALLAS—Charles E. Darden, executive 

director of the Amusement Industries Credit 

Ass'n, which was organized last spring to 

serve businesses allied to the motion picture 

industry, will hold an informal meeting November 

7 in Chicago during the Allied convention. 

Most of the following members will 

be repre.sented in Chicago that week; Associated 

Popcorn Distributors, Cohen Candy 

Co., Sterling Sales & Service Co., Southwestern 

Theatre Equipment Co., Glen A. Beard 

Popcorn Co.. Plainview, Tex.; Houston Popcorn 

Equipment Co., Houston; Herber Theatre 

Equipment Co., Morgan Express. 

Craven Brothers. 

The office of Charles E. Darden at 2008-A 

Jackson is being used as the clearing hou.se 

for information. Besides serving as a credit 

organization, exhibitors are asked to inquire 

of the association about any business venture 

or proposal which may not seem legitimate. 

The association will check into it for 

them. 

Industry people not yet participating are 

invited to ask any member of Charles E. 

Darden for detailed information. Member- 

.ship fees are nominal. 

Grading Work Completed 

On Gainesville Drive-In 

GAINESVILLE, TEX.—Grading and preliminary 

work on the new 500-car drive-in 

on Highway 82 w'est of town has been completed 

for Frontier Theatres, owner of the 

new ozoner, according to Louis Littlefaii-, local 

manager. 

Final legal papers were drawn up this 

month. Delay in construction of the drivein 

has been due to recent changes in highway 

planning, necessitating alterations to the 

theatre ground plans. 

Variety Nominates 22 

For Tent 17 New Crew 

DALLAS—The nominating committeeof 

the Variety Club submitted a list of 22 barrs 

from which the 1956 crew will be chose:at 

the election November 14 in the clubroiis. 

A free buffet to members will be serve(at 

6 p.m. and the election will follow a 7. 

Additional nominations may be made im 

the floor prior to the distribution of baits. 

Eleven barkers will be chosen for the iw 

crew^ Only those w'ho have paid theii- 55 

dues and are in good standing are elitile 

to vote. Nominees are; 

Arnold N. Ablon 

Roy A. Kanter 

Joe S. Catfo 

Wilbur L. Morsholl 

Dav.d P. Callahan 

Ronald V. Martin 

Jack Corgan 

J. A. Pirchard 

Chos. E. Darden 

Meyer Rochofsky 

Don C. Douglas 

Harold Schworz 

Frank M. Dowd 

Sloughter 

Bill 

Jake Elder 

Lynn Stocker 

Paul M. Evans 

Edwin Tobolowsky 

John K. Hicks 

Richard C. White 

Louis Higdon 

Jack Zern 

Four associate barkers were submittecby 

the nominating committee, of which two ill 

be voted upon by associate members onhjn 

separate ballot. These two will serve onne 

board in an advisory capacity. They artSd 

Gall, Ben Gold, Robert Hall and Goun 

Hamilton. 

Louis Leithold, Phoenix, 

Adds T Bar T Theatre 

PHOENIX—Louis Leithold, operator o



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. . The 

. . Edward 

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Eph Charninsky Leaves Show Business SAN ANTONh ) 

To Devote Time to Religious Work 

DALLAS—Eph Charninsky, who at 74 is 

one of the oldest active theatremen in the 

nation, has retired to devote his entire time 

lo the work of Congregation Audas Achim 

of which he is president. 

Charniasky as a boy displayed considerable 

musical talent, and in his youth, he rolled 

cigars in a cigar factory to buy a second-hand 

violin. So natural to him was this musical 

talent that he taught himself to play the 

instrument, thef* he taught his brothers 

Hyman, Si and Louie. They all became fine 

musicians and orchestra leaders. Eph became 

well known in the southwest as a talented 

violinist and teacher of the violin. 

He became a violinist in the orchestra of 

the old Jeffer.son Theatre here, and soon 

became first violinist and then orchestra 

leader. The important step to theatre manager 

came shortly thereafter. This began his 

long career as a pioneer in the film industry, 

although he continued to play the violin as 

his first love. 

In 1930, Charninsky went to San Antonio 

and reopened the Palace Theatre, featuring 

speciality acts and musical comedy in addition 

to films. Later, he was one of the 

first to experiment with bank night and 

merchants gift nights. 

After taking over the Uptown, Highland 

and Harlandale theatres in 1932, Charninsky 

entered partnership with Interstate Theatres 

in 1935. This partnership built the Broadway, 

Woodlawn and Laurel and bought the Pi'ince. 

It also built San Antonio's first drive-in, the 

Fredericksburg Road, in 1940 as well as driveins 

in ten other Texas cities. 

The partnership was dissolved in 1948. 

Since then Charninsky's Southern Theatres 

has continued to operate several San Antonio 

houses. Several years ago Charninsky 

changed the name of the Uptown to the Arts 

and began showing adult foreign films. 

Charninsky has taken an active part in 

theatre association activities. Besides being 

a leader of the San Antonio theatremen, he 

has been an active member of Texas COMPO 

and the Variety Club of Dallas. He is on the 

board of directors of the Texas Drive-In 

Theatre Owners Ass'n. 



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POPCORN DISTRIBUTORS, Inc. 

lyTrs. Mae Jensen has resigned as manier 

of the Scenic Drive-In, Brady, and Oir 

Dietz of San Angelo has been named w 

manager. Mrs. Jensen has moved toa 

Campo where she is now managing the l:e 

Drive-In. Dietz is a graduate of Edgevini 

High School, Brady, and attended Tijs 

University, Austin, and San Angelo C3olle. 

Pedro Infante, Mexican film star, hf|. 

lined a midnight stage show at the Alairla 

Saturday i29i ... Dr. Silkini's stage sho\3j 

horror, mystery and thrills was the rt 

attraction at the Majestic as the «- 

Halloween offering on the same night. 

In town recently to book Mexican pictes 

were Mike Benitez, jr., Alameda. Edinbg. 

and Renee Benitez. his brother. El Capin. 

Donna ; Stout Jackson. Jackson Shows, Kiisville; 

Cipriano and Victor Garza, Airrt 

Drive-In, Robstown. and Lester Goodrn, 

now touring central and southwest Tjs 

towns . Obrero has switched bacto 

its regular early morning opening. 

Bordertown Theatres, new operator of le 

Arts, has adopted a new first run policyor 

the uptown neighborhood house . . . Tony 

Powers billed "The Girl Rush" along 'ih 

"Hell's Island" for an initial run at his Tis 

Theatre . G. Edwards, head boer 

for Clasa-Mohme here said that the C3- 

pany's newest release is "Dios Nos Msja 

Vivir," the story of a mother and danger 

whose love for the same man destroyed fir 

lives. It stars Charito Granados, Ra)n 

Gay and Silvia Derbez. 

Orion VVhitledge, 56. who had been acit 

in theatre work here for several years, ii 

October 21. He was a native of Kentny 

and had resided in San Antonio for 40 yes. 

Survivors include his mother, a brother id 

sister . . . The Highland Park Theatre, w.'h 

recently closed, was viciously attackecsy 

vandals. Police discovered that the hse 

had been entered and found that ticket lis 

had been thrown over the theatre, pars 

scattered, the large screen cut down, lits 

broken, seats slashed and the telephf 

ripped from the wall. It was believed tise 

the work of teenagers. 

BOWLING 

DALLAS—Evans Printing Co. became 

No. 1 team in the Bowling League, replaW 

Metro, which was pushed down to foUi 

position. The standings: 

Team Won Lost Tea Won 

Fox 

Liberty 

IS 

14 

13 

Metro 

Interstate 10 

Rangers 

Blaicrs 

' 

Paromoi 

Warners * 

Men's high single game was taken by H'" 

Pullen, Rowley, with 203 points while hf 

three-game series went to Joe Caffo, Eanirs 

with 556. 

Doris Browning of Evans won the woirrt 

high single game with 201, and Hazel Bym. i 

Paramount, took the three-game high thj 

474. :) 

Fox moved up in the league standings ifl 

won in the team scorings, making 646 w 

the single game and 1918 for the three-gnf 

series. 

68 BOXOFTICE 

:; October 29, IM

. . Try 

: .cins Club October 26 .. . Ted 

DALLAS Preview in Ad Lauds 'Hours/ Movies 

ryi )'KrrrfF, Wallace Walthall and Prank 

iriley were the Ruests of Onk Cliff 

iimKcr John Callahiui at the meetiiiK 

WilUanirict 

manager of Warner Bros., was In 

:k for a business meeting. 

. Bullard. Shipp Drive-In. DuraJU. 

IS vis.tmg In the Variety Club ot 

:id reported that the King Drive-In 

At'port, La., owned by himself and 

;:zer. would be moved to a new and 

nation In Shreveport and the capacity 

d from 600 to 800 cars. It is already 

..^mantled preparatory for the move. 

ilso reported that he had been ap- 

.m honorary colonel on the governor 

-.oma's staff, 

V ("rites, district manager for Frontier 

-. returned from a field trip northwest 

He said that Art Solomon. Plaza and 

theatres. Decatur, took the second 

Ills vacation October 7-15 . . Doug 

~ doctor . . . 

:nan, Beltoniaii and Hardie drive-ins. 

Dallas recently for his regular visit 

Fred Morley. Theatre 

:~es. returned from his ten-day fish- 

.TC p m Oregon, where he caught some 

nodmes. 

r Johnston. Interstate executive, re- 

::om a trip through the east which 

; stops in New York City and Boston 

Bourquin is the new secretary to 

Bobt Bixler. Paramount southwestern 

director. 

pabli y 

Atliding the Texas Drive-In Theatre 

•• .Ass'n board meeting at the Adolphus 

re recently were; Charles Weisen- 

Velsenburg Theatres; Don Douglas. 

Kca; United Theatres; Tim Ferguson. 

Dowi Grand Prairie; EMwin Tobolowsky. 

•Si. ounsel; Lou Johns, El Paso; Eddie 

Eddie Joseph Drive-In Theatres. 

Eph Charninsky. San Antonio; G. S. 

n Drive-In Theatres. Abilene; Gene 

Varsity. San Antonio; Rubin Frels. 

.eatres, Victoria; Wayne Long, Corral. 

:-.s Besides discussing a wide range of 

problems, the group listened to Ed 

— :- . Texas Theatre Service, 

m biung and buying points. 

who talked 

Dolison Houses Reopen 

.WRILLO, TEX.—The Rox and Star, 

patres owned by Les Dollison. are 

un on a fuUtime basis. Dollison had 

~o>ci.oth houses while they were recarpeted. 

«9ulpd for Cinemascope. VistaVision and 

Sope) ope. Seats were reupholstered and 

P»rki, lots improved at both theatres. The 

R*x as also equipped with a crjToom. 

T^vlMcBride is manager of the Rex, while 

801 :Uey has charge of the Star. 

Hrt Destroys Delrey 

DOsA. TEX—Tli(f Delrey Theatre here 

"» Uroyed by fire. Loss was estimated 

•* M< 30. Manuel Womble was the owner. 

Orfttio Carver Remodeled 

ORuSDO. FLA.—The Carver Theatre has 

"'•o iKlernized and full Cinemascope equip- 

">*«>' I 

istalled. This is a Negro patronage 

hOUK 

DALLAS—The prestige of Karl Hoblltzelle, 

president, and Robert J. O'Donnell. general 

inanager of Interstate Theatres, and of a 

nationally famous retail institution contributed 

to the promotion of "The Desperate 

Hours," which opened at the Palace here 

this week, i28>. 

Leslie Warren, vice-president of Neiman- 

Marcus, the famous fashion store of Dallas, 

attended a preview performance of the Paramount, 

film, after which he wrote a laudatory 

preview for his Point of View column, which 

he occasionally features in Neiman-Marcus 

merchandising ads under the pseudonym 

of Wales, 

The preview on "The Desperate Hours" 

appeared in a Monday Neiman-Marcus half 

page ad in the Morning News. After some six 

paragraphs of commendatory analysis, the 

preview concluded 

"All of which makes us think that a few 

words on movies In general may be In order. 

In its heyday. Hollywood came in for some 

pretty hard words on Its artistic standards. 

The threat of television made the studios 

turn to the legitimate talent they have collected 

over the years, and the result has been 

pretty remarkable. Very little that the 

movies make is art. but very few boots that 

are published are art and very few plays 

that are produced are art. The truth of 

the matter is, a man looking for a couple of 

hours worth of first rate entertainment has 

never had it so good as he has these days 

in the motion picture theatres. So far as 

we're concerned, movies are really better than 

ever and 'The Desperate Hours' is a good 

example of what we mean." 

Interstate published a four-column, 11-lnch 

ad on the following Sunday (reproduced herewith 

i, featuring the Point of View column 

with these words signed by President Hoblltzelle 

and O'Donnell: 

"It is with great pride Interstate Theatres. 

Inc., notes the discriminating critique of 

Neiman-Marcus' Wales. 

"His analysis of the contribution of the 

Motion Picture Industry to the gaiety and 

entertainment of the nation is gratefully 

acknowledged." 

Dismal Dallas Grosses 

Blamed on State Fair 

DALLAS 

Hand-wringing theatremen here 

were attributing the week's miserable take to 

weighty competition from the state fair, 

which did not clo.se until Sunday evening (23i. 

and which broke all previous attendance 

records. 


Mojcstic— Blood Alloy (WB) 85 

Polocc The Shrike (U-l). 

-Kli 

of Fire (U-l). 

Ocjiro U-l), , 

Hurricane Aids 'Untamed' 

HENNESSEY. OKLA,— Mrs, G E Ortman 

of the Ortman and Trail theatres here, in her 

regular column. "Carrie the Cashier Comments" 

in the Hennessey Clipper, poked fun 

at the naming of various hurricanes in the 

Atlantic after women, then turned the subject 

toward the picture "Untamed." The 

subject was introduced in the column following 

a recent nine-inch rain in Hennessey, 

and after discussion of the picture, Mrs. Ortman 

ended the column with a note, "Remind 

me to write a personal letter to Mr, Weather 

Man and suggest he call the next big blow 

Susan 'Untamed' Hayward." 

The late Jimmy Walker, onetime mayor of 

New York, will be portrayed by Ralph Gamble 

in Columbia's "The Eddy Duchin Story," 

REYNOLDS & RUSSELL 

MANAGEMENT CO. 

Phone ST-3556 

Booking 

201 Pi JACKSON STREET 

DALLAS 1, TEXAS 

Call or Write Us 

* Buying 

* Accounting * Bookkeeping 

• Advertising 

• Management 

75 

erjniE moon ^CT^" ^ 

•OKfICE :; October 29. 1955

. . Uptown 

. , Granada 

. . Jim 

. . John 

. . The 

. . 

. . Thursday 

HOUSTON 

ni Lever, Interstate Theatre city manager, 

and Mack Howard, retiring Variety president, 

were in charge of arrangements for the 

midway attractions, sideshows and carnival 

barkers at the Bill Williams capon dinner 

Variety Club manager Rex 

Tuesday (18) . . . 

Van entertained a gang of old friends from 

the Ringling Bros, circus after their Saturday 

night show (15). There was a big Junior 

Chamber of Commerce party also, with 

dancing to Ray Spoor's orchestra—an annual 

affair. Rex is a life member of the 

Jaycees . . . Meg Myles was In Houston 

Monday to promote the "Phenix City Story," 

in which she has a part. 

The Hempstead Drive-In was damaged recently 

by high winds, which tore down power 

supply wires and caused large mural painting 

to be torn loose. The actual damage 

was $150 according to Manager Jimmy Harris, 

except for the mural, which will have to be 

repainted . Theatre's Fred Cannata 

and wife enjoyed a vacation in New 

York. Seeing shows and mixing with theatre 

people there was like having a shot of 

vitamin B, reports Freddie. He picked up 

ideas for promotion, t(X)! 

Lowell Bulpitt tells about the little boy who 

came into the Boulevard Theatre on a Saturday 

on a pass, got himself a drink of water, 

picked up a white ticket stub someone had 

dropped, and marched right out to the boxoffice 

with a demand for a "return" of 20 

cents, saying he had already seen the picture. 

He finally admitted he had got in on 

a pass. "That little boy will get along all 

Jack Farr, Trail 

right," said Bulpitt . . . 

Drive-In owner, is steadily improving but 

still not seeing visitors, reports Ti'ail Manager 

T. J. Cheney. 

The monthly meeting of 'WOMPI Club of 

Houston Monday (17) in the Variety Club 

was devoted mostly to rep>orts on the New 

Orleans convention, and to discussion of 

plans for the next club project to earn money 

for a charity . Hudgens, office manager 

at Columbia, went to Oklahoma to attend 

the funeral of a relative. 

"To Hell and Back" was held at the Boulevard 

. double-billed "To Catch a 

Thief" and "Robbers Roost" . Hempstead 

Drive-In followed along with "How to 

Be Very, Very Popular" and "Garden of 

Evil!" . . . The latest rumor about the location 

of the projected film exchange building 

to house at least five more picture companies 

is that it either will be near the 20th-Fox 

building, or on west in the direction of Post 

Oak road. 

The bi-monthly meeting of the Houston 

Theatre Ass'n was held Tuesday morning 

(181 in the Frontier Inn on Old Spanish 

Trail, with President Lowell Bulpitt presiding. 

Plans for a complete reorganization of the 

group were discussed. In preparation for 

this move the president named a committee 

to draft by-laws for membership approval at 

the general meeting to be held November 15. 

The November 1 meeting was canceled to give 

the committee, headed by Richard Wygant, 

time to finish its report. Others on the committee 

are Fred Cannata and T. J. Cheney. 

Bulpitt will sit in. 

Bruno Bagnoli, European Import Co., died 

in Hermann Haspital after being ill several 

weeks. He was Italian vice-consul for Houston 

for the past four years. Among the many organizations 

that will miss him much is the 

Variety Club . Winberry of Columbia 

returned from a business trip to Dallas . 

Hiram Parks, El Capitan Theatre in Lubbock, 

an avid football fan. was expected in 

Houston for the Texas Tech-University of 

Houston game Saturday (22) but wrote from 

Las Vegas that he and Viv were en loe 

Los Angeles to help sister Helen ar. - 

husband celebrate then- golden wedd;r 

niversary . (20) found ,- 

a 1; 

redhead wandering around downtown .;; 

carrying a hatbox distributing free tickj 

"My Sister Eileen," playing at the Mel 

to persons who walked up to her an(ij 

"Are you my sister Eileen?" 

The Bill Williams charity capon 

went over the hoped-for $100,000 mar( 

ting an alltime record for any such chai^ 

venture ever held in Houston. Twoj 

charity leaders recently deceased werei 

ored—Variety members T. K. Dixorf 

Bruno Bagnoli—with KX'WZ's Fred jju 

reading a tribute. A spotlight flash ( e 

larged portraits of four orphans fronfo 

different institutions set off a sparlu'', 

quickly netted $18,000 for the T. K. ix.. 

Memorial fund which was established i 

sure all worthy Houston charitable iiB 

tions that, should they become destitt : 

cause of lack of funds from normal cIlo 

the Dixon fund would tide them eve; 

New Variety Club Chief Paul Boesch, w* 

and sports announcer, entertained dui 

talent .show at Lantrip Elementary sj 

Halloween carnival October 27. 

51 Players in Second Hlf 

Of Gin Rummy Tourney 

DALLAS—Many barkers and gue^• .;. 

the Variety Club of Dallas quarter.- l.i-j.... 

day evening to watch the players a 

opening round of the Gin Rummy Ti 

ment. While there were fewer women 

men playing, they played excellent gair. 

Will be formidable rivals in the finals! 

played November 6. 

The following players won the qua 

round last Sunday and will play in tt 

off competition this Sunday (30), pi 

tory to selection for the finals the fo) 

week 

Charles E. Dorden 

Roy Kanter 

Gertrude Davis 

Mrs. Alex Kees 

C. A. "Pappy" Bert Klimisf 

Dols. 

June Earnest 

Bo Kuehn 

Max Ellis 

Morris Levine 

Henry Feld 

Mrs. Morris Lcj 

Mrs. Henry Feld 

Lester Lief 

Louis Freed 

Mrs. Lester Lie! 

Love Mrs. Morty Freedmo 

Sidney Fruhman 

Joe , 

Wilbur Marsha! 

Harry Myers 

Mrs. Ed Gall 

" 

Oiarles Gartner 

Cliarles Polled 

Allen Gold 

Mrs. Allen Gold 

Morns Robinsot 

Rosenber 

Jerry 

Bert Graetz 

Al Gutow 

Mrs. Jerry RosWJ^ 

Ernest Roth 

Mrs. Al Gutow 

John Rowley 

Clyde Houston 

Mrs. George Sc] 

Oswold Jocoby 

Mrs. Julius Scr 

Wordell Jones 

Frank Zaner i. 

Corl Sims 

Jack Zern 

Roy Teguns 

Jerry Lewis 

Edwin Tobolowsky 

Mrs. Pearl Steii 

Roy Tolerton 

Charles Weiseil 

Jack Underwood 

Wells 

Bill 

Joe Josephson 

^ 

70 

KKVV.MID FOR GOOD WORK—A week-tour of Hollywood film studios for Mr. 

and .'Vlrs. .Icff Hardin of Lcvelland, Tex. (second and four from left, above), was 

their reward for placinR first in a year-IonR promotion and new business contest conductoil 

!)>• Wallace Theatres. Here, sliowinR the llarilins how cartoons are made at 

.M(;M, are William Hanna (left) and .loseph Barbera (center!, co-producers. At the 

right are Hal Klias. business manager at the cartoon studio, and ."Mike Simons, director 

of customer relations, who arranRed witli Koyce Blankenship of the Wallace Theatres 

for the Hardins to visit the studios. Hardin is city manager of four Wallace Circuit 

theatres in Levelland. 

New Manager Fetes Friends 

MOBILE. ALA.—Lawrence Paley, a (in 

employe at Brookley Field here, is neMiiW' 

ager of the local Do Drive-In Theaf. * 

invited all of his fellow workers to a Bol*) 

Field Night party soon after he toe o« 

Those holding Brookley identificatioi-'M* 

and occupants of their cars, were &^^ 

for ten cents each. 

Lease Port Gibson Theatre 

PORT GIBSON. MISS.—Mrs. PliOf ' 

Abraham, owner of the Trace Tlieat: ti' 

has leased the theatre to Mrs. Ma ^ 

Ewing of Fayette, who will operate thiXX* 

BOXOFFICE 

:: October'.* 

^

; .ness. 

; City," 

' 

y" 

October 

' 

».is 

I 

iatern 

Oklahoma 

By ART LAMAN 

ST news in Tuba recently was ttie 

ot local newspapers hit October 20. 

lire than 300 inches of advertisint; 

i:ed to attractions in T-To\vn thea- 

:ic of the reasons for this landslide 

ne was the large number of first run 

\\hich hit town. The Bellaire. Ad- 

A :n and San Springs drive-ins boosted 

M for "The Return of Jack Slade," 

iikid up good business at all spots. 

.i.fit premiere saturation display ad 

jii 'Count Three and Pray," listing 

â:res and the first run at the Will 

.:id 

Plaza. 

. ilsa Theatre ran an oversize ad on 

also a first run and the Downtown 

;i came up with a two-color six colinne 

Inch ad on "The Tall Men." 

riif l);in(i of Oklahiiiiia Military .\(a(lcin\ .it < l.ir.riii 

opening of "To Hell and Back" at the Orplicimi lliralrc 

front of the theatre brfore the show.. 

iiniti'd III alti'iid tlii' 

Tulsa. The bovs played in 

viiisilver. owner of the Yukon Theaikon. 

Okla., recently purchased the 

Miss Willes spent Thursday (20) up and down the aisle giving each customer a 

in Tulsa with fine business resulting for the 

picture opening. 

.latre. located in the Redfork dis- 

She appeared at the Will Rogers Theatre 

.wst Tulsa. Feinsilver took over the 

and she autographed hundi-eds of her photos 

October 14 and is now continuing the 

for patrons. Mr. and Mrs. Dewey Gibbs, 

jX four nights per week, but he inopen 

the other three nights in the 

Columbia manager, Oklahoma City, were 

visitors for the event, and Jack Underwood, 

liture. 

Columbia dLstrict manager, came up from 

Foster, projectionist at the Tulsa 

Dallas to join the fun and help Duncan put 

ie Drive-In, surprises many of the 

over the promotion. 

hotrod fans around Tulsa with his 

The Karl Johnson Nash Co. furnished a 

ber-duper hotrod. 

1956 de luxe Nash for Miss Willes' use during 

Plaza Theatre, under the managerf 

J. C. Duncan, closed Wednesday 

her stay here. She also made personal appearances 

on the Barbara Smith KOTV 

i will reopen November 10 with a comshow, 

on KVOO-TV noon show, on radio 

!W art policy. The first picture, "Imstation 

KRMG with disk jockey Joe Knight. 

will be sponsored by the 

She modeled 1956 gow-ns at the downtown 

I of Columbus. The Plaza will cater 

Fields Store during the afternoon and had a 

5lty art groups, with special attention 

special luncheon with members of the Tulsa 

I to the showing of pictures requested 

Pi-ess Club. She also visited in Chickasha, 

groups. Some are being sponsored 

Norman, Ponca City, Stillwater and Oklahoma 

City. 

i by art groups. 

4tf the most mammoth tradeshows this 

ever seen was staged at Muskogee 

Every now and then there is some special 

I" days last weekend. It was the Genevent 

cranked up that could be used to great 

•1 fitors Parade of Progress and it nearly 

advantage by many theatre owners. Such was 

he Muskogee Theatres during its 

the Jamboree at the Royal Theatre in Tulsa. 

f same show played with free admis- 

This event was promoted by House Manager 

:ie Tulsa fairgrounds opening Thurswith 

hundreds of people visiting the 

Jimmy McKenna. Heading the cast of people 

who helped put over the big day October 22 

:h day. 

was Leon Corning, who recently took over 

the Oklahoma territory for Manley Popcorn 

:iyder jr. reports that Kirma's Ghost Co. Leon does these special promotion shows 

the Apache Drive-In pulled very in a clown makeup and calls himself Big 

Kirma opened at the 64 Drive- Red. At Tulsa, he had along his son, who 

'•' 

iogee. Sunday (23> for a week's run. is known as little Red. The day started off 

Walter, manager of the downtown with the clowns riding a jeep all over the 

:.. was responsible for a number of east side of Tulsa. Whenever a group of 

-le-ins on "The Tall Men" with Max youngsters was sighted Big Red got right 

local artist, doing the art work on into the middle of the group with free gifts— 

lays. 

circulai's and general announcements about 

iced that in many eastern Oklahoma the big doings at the Royal. 

nve-lns still are promoting and run- The result was a big lineup waiting for the 

•. 

films— all night girlie shows—ad- tKJXoffice to open. McKenna had seen to it 

*ith a lot of half-clothed gals on that there w'a.s plenty of free merchandise 

which also state "Adult Entertain- on hand, including this writer's free miniature 

This is bringing a slow and painful comic books, plenty of free balloons, orange 

the popularity of the drive-ins as and root beer free, plus a big drawing of 

of family entertainment. Theatres special gifts on the inside. Three special cartoons 

'W such pictures have no one but 

were shown in addition to the regular 

es to blame for the general drop In pictures. One thing we got a big kick out of 

was Big Red, going down the line on the 

outside and giving each one a sample of the 

D'Jncan, Video city manager for Tulsa, popcorn. This brought back memories of 

jed up the promotion for all his Tulsa many years back when Mr. and Mrs. Best 

starting off with the personal ap- ran the Old Best Theatre tn Birmingham. 

" of Jean Willes on "Count Three Before each show, Mr. Best could be found 

sample of salted peanuts. It worked then 

and it works today, which was proven with 

the Royal's increase in popcorn sales October 

22. Also, I'd like to mention that this stunt 

increased the boxoffice take about 60 per 

cent. 

Any theatre owner can promote these 

special days at very small cost. He'll have 

to do some extra work, however. Leon Corning, 

star salesman and promoter with Manley, 

will be most happy to help you out. Why 

don't some of you theatre guys give it a try? 

You'll be surprised at the extra bucks you 

can get at the boxoffice. 

Sues Airer for Injuries 

TAMPA, FLA.—The 20th Century Drive-In 

is being sued for $50,000 damages by Phillip 

A. Pacyne, who claims he was permanently 

injured when hit on the head with a loud 

speaker. According to the suit, a young girl 

running througli the theatre area struck the 

cord connecting the speaker in Pacyne's car 

with the speaker post, and the speaker 

smashed into his face. The theatre company 

is charged with negligence in the purported 

mishap. 

Rob Ozoner Vending Machines 

WAUCHU1.A, FLA.—The Starlite Theatre 

was broken into and approximately $100 taken 

from the candy and cigaret machines. 

moiion PiciuRE service c. 

II? HYDE ST. Siin frdncKcoi!'CjliF. 

SELL YOUR THEATRE PRIVATELY 

36 years t«ptrimce in citidli eihibitioii. 

^ 

dittribulioii lllh ytx 

broktt.igt. No 'iiet" listings, no "ad. 

fttt." Lictnstd anil bonded in m.n . 

stales. sali

TWICE A YEAR 

MEN OVER 45!... Lung cancer, in 

men of your 

age, has increased so alarmingly in recent years 

that our doctors strongly recommend that you make 

a habit of having two chest x-rays every year: one, 

when you get your annual medical checkup; the 

other six months later. 

Today, you are six times more likely to develop 

lung cancer than a man of your age twenty years 

ago. Our doctors still don't know ivhy you are, but 

they do know that their chances of saving your life 

could be as much as ten times greater if they could 

only detect lung cancer "before it talks". .. before 

you notice any symptoms whatsoever in yourself. 

That's why we urge you and every man over 

forty-five to make semiannual chest x-rays a habit 

— for life. 

To see our lifesaving fdm,"The\^'arning Shadow," 

call the American Cancer Society office nearest you 

or simply write to "Cancer" in care of your local 

Post Office. 

Amrrivdii Cancer Society 

Through the Courtesy of BOXOFFICE 

72 BOXOFFICE 

: 

: October 2!l*

: 

ner 

' ' 

\HA 

; . 

Hell 

SEjII and Back' Scores 

^21 Per Cent in Omaha 

I- 

\HA One I!r>t run tlUMtrc >kynH'Ki'UHl 

icr cent last week nnd the resl split 

.:id (ell. The picture that zoomed 

and Back" at the Orpheum. 

ithcr downtowners failed to make the 

mark. 


:n

i4^ 

. . 

. . On 

. . An 

: 

October 

D E S 

MOINES 

pilmrowers here were grieved to learn of the 

death of Ed Holland, publicity man for 

RKO and Columbia and longtime friend of 

many exhibitors and Row employes . . . Irene 

Lind, Universal, was hospitalized for injuries 

received when she was hit by a car October 

18. Irene suffered a slight concussion and 

bruises and was kept at the hospital for 

observation. 

Kay Hanson is a new employe at RKO . 

J. H. Mclntyre, western division manager, 

and A. L. Kolitz. district manager, were in 

the RKO office here for conferences with 

Manager Max Rosenblatt. Rosenblatt is 

chairman for Des Moines in the Will Roger's 

Christmas Salute. Branch managers, salesmen 

and exhibitors gathered in the Paramount 

screening room here last week to participate 

in the national telephone hookup in 

connection with the 1955 drive. Max Rosenblatt 

stressed the importance of everyone's 

help in this worthwhile event! 

"Pete" Peterson, UA salesman, was one of 

the entertainers in the big East High alumni 

assembly held in the high school auditorium 

last week. Pete and his daughter Sally, senior 

student, pep-leader and one of the 

school's most popular gals, played duets for 

the 2.000 students and alumni . the Row 

were Neal Houtz, Odeon and Strand theatres, 

Marshalltown; M. L. Dickson, Mount 

Pleasant: Wes Mansfield, Tama; Doe Sweet, 

ff?SSSSSSSSSSSSSSSSSSSSSSSS®SSSSSSSSSSSSSSSSSSSSs^'"^5SSSSSSSSs*5v; 

Britt: Charles Jones, Northwood; Paul :î " 

Buena Vista, and Bob WiUiams, Davenpr 

Phil Isaacs, Paramount district mar-er 

was a visitor at the exchange here . . . idt 

Faulds. Iowa United, has been hospitjjed 

editorial in the Northwood Aiior 

discussed TV and the theatre in the foUcine 

manner: "Television with its many give,-av 

programs and warmed-over movies, jjd. 

wiched in with some programs of real rrit 

leaves much to be desired in the way of m- 

plete entertainment. The high class reductions 

offered at the movie theatres iUi 

the tremendous improvement in color, 'jescreen 

and sound technique, has httle remblance 

to the TV movies. We have in ind 

such entertainment as 'The Student Piice' 

at the Northwood Theatre last week, te 

singing was superb, the acting good aniAe 

evening's entertainment most satisfying We 

have no criticism of TV, but when it cues 

to an evening's enjoyment of the fine in 

music, scenery and acting, it has litt jn 

common with many of the pictures llnj 

shown at our local theatres." 

The women's committee of Variety las 

.scheduled its November meeting for the 1 1— 

one week earlier than usual—in order n to 

interfere with Thanksgiving week plan It 

will be a luncheon and business meetii ii 

1 p.m. at the Standard Club, with cardsdlowing. 

Twin Cities Critics 

Laud New Product 

MINNEAPOLIS—Current film 

produces 

local newspaper critics and columnists siiing 

hosannahs. Minneapolis Tribune-Star lUc 

Bob Mui-phy and Mmneapolis Star ai 

Tribune columnists Cedric Adams and?lll 

Jones have been commenting regardin(J»e 

unusually large number of outstanding rpnt 

pictures. They've singled several out forarticular 

praise. 

Until the last few months, Adams.hls 

area's most influential newspaper coluiilst 

and radio and TV personality, had beeiijnoring 

films for years. Recently, ho»*r. 

he has been persuaded to attend some .';c3iings 

and what he saw has caused hi to 

to.ss verbal bouquets in his column andW 

the ail- to "Interrupted Melody," "EJckboard 

Jungle" and "Trial" in particular 

"This is really Hollywood's year of coui!(.' 

said Adams, paying tribute to "Trial," \icli 

is in the midst of a run at the Gopher at. 

"The yelp for adult entertainment bnghl 

such boxoffice hit,s as 'Blackboard Jigl*' 

and 'Interrupted Melody.' Now MGKhM 

done it again with 'Trial' . . . From opln« 

to close you'll stay glued to your seat. h»i 

a gripper!" 

Jones, whose Morning Tribune columiil^ 

has a large reader following, is freqiitly 

caustic in his comment,s on films and regarded 

a.s a .severe critic. But even hha.- 

been aroused to paens of praise -recent, to 

the numerous worthy offerings. 

"Of all the good movies around these d«- 

and the town seems loaded with their h* 

wrote in the Tribune, "five of the be? art 

in old-fiushioned regular-size black-and-tilt* 

. . . 'Trial,' 'The Shrike,' 'The Night cUif 

Hunter,' 'I Am a Camera' and 'Marty.' 

Murphy several times during the las''* 

weeks has pointed out in his Sunday Tr.u"' 

column that Hollywood now is makinpoo'' 

on the boost that "movies are better ban 

74 

BOXOFFICE 

: 

29l9'5

How can I plan my drlve-in to give it the best 

chance lor success? 

Answer 







in a drive-in. you have to play the percentages. And 


great success is to call upon all the I •low-how 


That's %\ hat we want to talk about, because we want 


not know you have— The Ballantyne Company. 


by pro\ iding layouts, showing proper grading, 





talk o\ er your problems and costs to help you make 


1 ib'1-Cone Speakers Giant Wide Screens 


MX Amplifier 

A^pCed as the new standard, 

"ged moisture-proof con- 

.tion. Superb sound at all 

Low in cost. Manufac- 

J under Ballantyne 

?jny patents by General 

trie. 









fidelity. 


for 400-1 200 cars. RX 



channel. 

17 12 J a c ks o S t 

^ffa//a/tt^/te(jd}\vpajini Omaha, Nebraska

. . . Wayne 

. George 

. . Bobby 

. . Bill 

. . Starting 

. . Chuck 

. . Abbott 

OMAHA 

. . Bill Barker of Co-Op 

Degina Molseed, 20th-Fox office manager, is 

planning to retire soon and the Variety 

Club is planning to do her honor . . . Max 

Rosenblatt, former RKO manager now head 

of the Des Moines office, was in town for the 

weekend . . . Shirley Lenz, MGM contract 

department, was given a shower for her 

approaching marriage to Jack Pogatz . . . Don 

McLucas, United Artists manager, has been 

released from the hospital and Ls recuperating 

at hLs home . 

Service was laid up with the flu . . 

Booking 

Fox keglers have taken the lead in the Filmrow 

Bowling League with Co-Ops second and 

Warner Shorts third. 

Art Goodwater, Madison exhibitor, will vote 

with the farmers who are complaining about 

the high cost of farm operations and the low 

returns from their produce. Art has been 

running a farm to augment his theatre income 

and he is well-versed on the cost of 

0HAHî_FR0M,J,!nBÔrder Your 

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WRITE lOR SAMPLES-WO.I 7198 

* WESTERN 

THEATRE SUPPLY CO. 

214 N Fiftrtnlh. Omiha. Ntb. .. Phc 

equipment vs. drouth and a new low for 

hogs ... A number of exhibitors left their 

cares behind over the weekend to try their 

luck at bagging pheasants and ducks. 

Tony Goodman, Warner office manager and 

topflight golfer, has a son. Johnny, who also 

is a nifty golfer and who fares better on the 

links than the gridiron. Johnny, 16, broke 

his elbow playing football . . . Fred Fejfar, 

MGM salesman, got a birthday cake from the 

staff with 21 (?) candles . Taylor, 

MGM porter, had a light case of pneumonia 

Sweeney, manager of the State 

several years, now is managing the Paramount 

in Phoenix, Ariz. 

Esther Green, owner of FEPCO who had a 

booth at the TOA convention in Los Angeles, 

came home with a long list of "helloes" from 

people on the coast to their friends and 

relatives in Omaha. Among them were Nate 

Gould, whose brother Herman is an exhibitor 

in Omaha and Lincoln; E. I. Rubin, formerly 

with Paramount here, and Fred Johnson, who 

has many friends in Omaha, and Morrie 

Abrahams, friend of Columbia Manager Joe 

Jacobs. Other Nebraskans at the convention 

included Ann Schreiber, Wisner. and Howard 

Kennedy, state exhibitors, and Bob Hoff. 

Ballantyne general manager. 

Abe Smead, who with his brother Morrie 

operates the Liberty m Council Bluffs, is 

back on his feet after an illness and visited 

F:lrru-ow . . . Dick Faris. RKO booker, returned 

from his honeymoon at Rockaway 

Beach in the Ozarks . Shiller has 

replaced Janet Mears as office manager's 

secretary at Paramount. Janet took the 

ledger clerk position of Norma Mountain, 

who is expecting an addition to her family 

Regan, 20th-Fox branch manager, 

visited Des Moines. 

Exhibitors on Filmrow: lowans C. C. Moore, 

Dunlap; H. S. Burkett. Mapleton; Frank 

Good. Red Oak; Jim Travis, Milford, and 

Nebraskans A. E. Thacker jr., and Vtc 

Biancini. South Sioux City; Mr. and Mrs. 

Fred Schuler. Humboldt; Paul Tramp, Oxford; 

Ollie Schneider. Osceola; Ed Christenon, 

Ord; Howell Roberts. Wahoo and Dick 

Marvel, St. Paul. 

^ RCA SOUND 

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^ RCA "200" PROJECTORS century 

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^ RCA GRIGGS PUSH-BACK CHAIRS 

(Original Krohlcr Push Back) 

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MINNEAPOLI 

. . . 

Locaexhibitors 

Jess McBride, Paramount manager, w,- 

m 

Chicago for a sales meeting. Hisexchange 

hit second place nationally irthe 

Barney Balaban Sales Drive 

joined in congratulatory messaî to 

Jack Cohn, Columbia vice-president, pdg. 

ing their support to the current sales ive 

in his honor. The messages were tap recorded 

at the local Columbia branch. 

Ben Marcus, Wisconsin circuit owner«as 

in town to close some film deals . . . Seen 

acress Peggy Ann Garner is due he in 

person the week of November 7 when lei) 

be seen at the Lyceum Theatre in the Badway 

stage hit, "Bus Stop" . 

hns, 

20th-Fox exploiteer, was in from Kansa;;itT 

to engineer the campaign for "Girl i: ;:. 

Red Velvet Swing." current day andh, 

at the Minneapolis Radio City and St. 'a 

Paramount. 

Columbia tossed a buffet luncheon I ;;;- 

troduce Betty Garrett, one of the sta of 

"My Sister Eileen." here in per.son. Thpicture 

did a big fii'st week at Radio City hen 

moved over to the Lyric for an extensiol 

its loop first run. Sam Hunt, Columb exploiteer. 

was in town for Miss Garrett reception 

and landed her plenty of news pet 

TV and radio attention. 

An invitational screening of "Good i)ming. 

Miss E>ove," story of a school teher 

has been set at Radio City here the moi: 

of November 21 by 20th-Fox. Guest v 

include ministers, teachers and membs o; 

the press, TV and radio . Sirti 

independent distributor of fine arts pi ores, 

is back from a flying business trip t Las 

Angeles. He's handling the Alec Gunesa 

picture, "To Paris With Love," and lin; 'n 

some other strong boxoffice contende: 

Allied Artists' "Return of Jack Sla'" » 

set for the St. Paul Riviera and MinnpolU 

RKO Pan for its Twin Cities first ru . . . 

"Simba," which has won critical acclin la 

New York and which i"; distributed ; thu 

territory by Donald Swartz. goes into e a. 

Paul Riviera and either the Minneapoli state 

or Gopher for its Twin Cities first ru It's 

also set for the Minnesota AmusemerCo.'t 

outstate situations. 

Harold Schneider of the Paramou accounting 

department was a weekend ir.w 

celebrating the season's opening and b;Wiii 

wild turkey . next Tue.sday'ranl 

Mantzke's Northwest Theatre Service :i '.Iw 

Republic branch will have their new qjien 

on the second floor of the Graph! ArU 

building, 1104 Currie Ave., formerly oiJpl*' 

by Warner Bros, before the latter bit 

present structure ... A quantity ^^ 

Theatre tickets, stolen from the Volk btb 

local neighborhood house, were recovcKl 

the police who arrested the five cWt' 

responsible for the theft . . . The issue 

"The Red Shoes." a sporadic visitor. acW 

up two weeks at the Suburban World elghborhood 

theatre here. 

Mrs. Ed binder, wife of the manage:)f Oit 

Villa in Rockville, Md., has been cêd » 

Miami Beach, where her mother, MrsSteu* 

Schwartz, underwent an operation ftoffim 

an accident in a beach bus. Linder.prnwr 

manager of the Gopher in Minneaills. 

supervising $75,000 preparations for •«n''f 

the Villa on Tlianksgiving Day. 

76 

BOXOFFICE :: Octobers. 1**

. Judges 

'. 

the 

.12 

: October 

liCnsorship Is Inroad 

0: Freedom: Spaelh 

. hL.AM> -Aiiiiur rijiiiclh. lii.iina ami 

AC of the News, In his speet-h, "How 

11 Picture." before tiie Mo- 

'A-ture Council of Cleveland here 

iv il'O' came out flatly against film 

.up. 

censorship," he said, "is 

an inroad on 

icy and must be fought at all costs. 

i censorship can never be scaled to 

of a child. Also, censorship, in my 

:s A parental rcsponsib.lity, not the 

the theatre man.iger or the school. 

N plenty of police protection against 

.,; e.xhibitlon." 

dim critic. Spaeth said, is "the 11- 

ite love child of the movies." The 

he continued, accepts without ques- 

. art and music critic, but the film 

;ms millions of competitors." 

incUon of a critic, he said, is to guide 

Lilic In Its choice of entertainment. 

.:ic's review is necessarily a subjective 

It reflects his personal response to 

ire. An audience reaction to a movie 

ajective valuation. But a competent 

r.ust not only react to the story porjn 

the screen, he must respond to 

mble of many arts. These include 

nusic, technique of direction as well 

mechanical techniques employed in 

production. So. a professional criti- 

:;ects the critic's personal response to 

.'.ese 

arts. 

,e I do not believe in any fixed rule 

..ism. I do believe in two major 

One is the measure of illusion created 

er the picture captures the imaginad 

by the grand illusion of magic, 

he whole seem true. The other rule 

.)ort his true opinion as he sees it." 

e questlon-and-answer period Spaeth 

ted upon the film variations of popu- 

He defended the changes on the 

differences of book and screen 

.cs. 

« 

tell a story. "The discrepancies in 

-slation from the printed page to the 

ire legitimate and necessary." 

h agreed with some of the members 

BOWLING 

iUlT- .Mtec captured the lead in the 

.;ales Club Bowling League by one 

L.VINCIIKS S.M.KS DKIVK— .\s the 

.lack Cohn Sales Drive Rot under way, 

Columtiia Cincinnati .Manaeer I'lill Fox 

Kol plrdscs of cooperation from these 

area exhibitors at a luiuliron he hosted. 

.>

DETROIT 

l^rs. Phyllis Dezel recently added her name 

to the list of feminine exhibitors in the 

area when the Surf, art 

house in northwestern 

Detroit, held its formal 

opening October 19. 

She will serve as treasurer 

of the Surf Co., 

headed by Marshall 

Davis. Although this is 

her first venture into 

the exhibitor field, she 

is no newcomer to active 

show business. She 

formerly managed the 

Phyllis Dezel 

Little Theatre, a legitimate 

local talent house 

ui Cleveland; and for years has been associated 

with her husband Albert in Albert 

Dezel Productions, major independent distributing 

firm. 

Among friends and well-wishers present at 

RESEAT OR RENOVATE 

Professional work on Seat 

Renovation — factory trained 

crew. Your choirs recovered, 

using Foam Rubber or New 

Springs. Metal ports refinished 

in Baked Enomel— like 

new. Estimates anywhere. 

In Stock—Used 

1200 plywood choir> 

6S0 full upholstered chairs 

1500 squab seat, pad back 

HEYWOOD-WAKEFIELD SEATING 

203S* GRAND RIVER 

DETROIT, 

MICHIGAN 

KENWOOD 1-1740 

RCA 

Dealer 

depend "'^ 

qualify. 

See L/s Ho^ . 

. . 

Whatever you need— 

we can supply it. 

ERNIE FORBES 

Theotre Supply 

Detroit 1, Mich. 

L O- L THEATRE CONCESSION 

INCREASED PROFITS - DECREASED WORRIES 

PERSONALIZED SUPERVISED SERVICE 

DRIVE IN AND INDOOR THEATRES 

2937 St. AubIn Detroit 7, Mich. 

Temple 13350 

SE RV ICE-QU

Am 

October 

Duel 

. . Manager 

. . Jarma 

HU and Back' Makes 

221 in Cincinnati 

INNAI'I Ti' Hr'.l ,uui Back"' mnde 

isidiiiK record at the Albee, reaching 

JO. Downtown grosses genernlly held 

. well. 


. Hell and Bock (U-l) 220 

-So King's Thlc> (MGM). Svangoll (MGM) 110 

\m a Comcro XiCA) 110 

s>- Toll Men :oth-Fox), 3rd wk 100 

no Phcni. City Sfory ( AA) 1 35 

To '"U and Back' Grosses 

200 Detroit Opening 

DESOIT—'To Hell and Back" had a 

itroivopenlng at the Palms, scoring 200 per 

.•II ir Its first week. Business generally 

:' 

ail • bit t^ th^ result of a rainy weekend 

^^^vfQiHntin Durword MCAV 

Sn^ \ Cop to - lllegol v\ B Night Freighf 

. 

lA' 

to^W Toll Men \20lh-f^x ;rv; «k 150 

the Fog iCoM 70 

;.gMtit- —footsteps In 

•Mid^'i*— Ulysses {Parj on the Mississippi 

125 

iC- 

»Mo«Te Hell and Bock (U-l): The Girl Rush 

200 

iPa 

^leiVrtsts— Trial iMGM), 2nd wk 140 

Aud s Story Overshadows 

"'•' 

Cleveland Entries 

LAND— "To Hell and Back" was the 

rosser for the third straight week 

per cent rating. It held a fourth week 

;'.\lace. The Allen had a slightly betaverage 

week with the double bill of 

and "Dam Busters." A rainy week- 

:;'t help business and the number of 

: 

—five out of seven—didn't help 

^0 

'^0 

.^T Ti;STI>U>M VI. DINNKK—< iiuiiiiuili \ .iriety ( lul) ho-.ttd tliIiii.sky, ea,st oenlral division maniiper; K. K. O'Shea. vice- president in 

charge of distribution. Paramount Pictures. L

. . . Rhoda 

. . Joe 

. . 

. . Meyer 

. . John 

. . Columbia's 

. . Nat 

. . Jimmy 

. . . Harold 

. . Shea 

. , Homer 

CLEVELAND 

. 

Cam Galanty, Columbia division manager, 

was here to play host to Betty Garrett, 

star of "My Sister Eileen" who autographed 

photos of herself In the Hippodrome lobby 

Saturday (22> afternoon. She also met members 

of press and radio-TV at a Columbiaspon.sored 

luncheon in the Carter Hotel and 

was guest on the evening TV weekly show. 

"Lights, Camera, Questions" A:ichitls. 

Film building elevator impresario, became 

a grandfather for the fourth time . 

All exchanges were represented at the Will 

Rogers Christmas Salute meeting held last 

Monday (17) in the 20th-Fox screen room. 

Mechanical trouble caused the meeting to be 

postponed from 10:30 a. m. to 12:30 p. m. The 

talks by A. Montague and Moe Silver then 

came through clearly. Distributor chairman 

Danny Rosenthal and exhibitor chairman 

Joe Rembrandt passed out kits and urged 

100 per cent cooperation in securing pledges. 

Ted Barker, Loew's Theatres publicity director, 

made a tieup with the Cleveland board 

of education to put posters of "Ulysses" on 

every school bulletin board in the city. He 

also arranged to sell 50-cent student admissions 

for the 4 p. m. matinees at the State 

Koret, Columbia booker, is an 

extracurricular actress. She is active in War- 

COMPLETE DRIVE-INS 

• DESIGNED 

• ERECTED 

• ENGINEERED 

^Ne have just 

completed 

Of THE 

LARGEST 

PWO 

0,we-."s m .h ^„, „,„„ 

by uo-too.-w«aej^ ^^^ ^^_^^^,^„, 

-"•*•""::::>- vou 

•"'"" ^°":. n.o.ons. 

on. 

Ben.. 

,, let us

' 

iHK.NUt.iN. 

: i:er 

•. 

Exhibitors 

: October 

. . 

and 

n 

LOLLINGER SAYS ALLIED NEEDS 

1200.000 MINIMUM WAR' CHEST 

IE E Speaker Sees Endless 

Batle for Biggest Share 

Ol^musement Dollar 

MAS^ I :.c makers ol 

pictures and the theatremen who exf.Ti 

are natural enemies engaged in 

iloss war." fighting for the Uon'.s 

: the amusement dollar. Irving DoUsi-w 

Jersey and National Allied leader. 

i at the two-day convention of Indeof 

New England here. 

sugge.sted a minimum Allied 

i-md of $200,000 to defend exhibitors 

.\e are attacked by new policies or 

naetices." 

Piiianski. New England circuit presii:id 

a former president of Theatre 

of America, like Dollinger. painted a 

:);c!ure of producer-exhibitor rela- 

\N l>ll)i; DOWN Bl SINESS 

WiJ 

business is so upside down today 

• I'n the films have to be put in the 

rs upside down to come out upright, 

no sense in arguing with producmpanies 

re's 

to have them make more 

They are doing what in their opinion 

he best interests of their stockhold- 

:egarding the ultimate results to the 

Ts who must try to exist on the ri- 

- starvation diet because of these 

es." 

âid the only exhibitor remedy lies in 

than 200 exhibitors and their- wives 

out for the gathering at the Toy 

Tavern. A large number of golfing 

arrived Sunday for several rounds 

uperb links connected with the hotel. 

rs Monday were Dollinger. who gave 

.note address entitled. "Know Your 

Allied General Counsel Abram F. 

Pinanski. who spoke on film short- 

:.d Wilbur Snaper of New Jersey who 

p. new equipment. 

i.iy evening, two pictures were pre- 

"Trial" and "Man With the Gun." 

Toy Town's little theatre, 

iie second day. film forums "were on 

:-.da in the morning with special adin 

the afternoon. At the banquet 

W. Martin jr. was the chief speaker, 

ler Film Co. of Colorado Springs 

1 cocktail party preceding the banquet. 

II 

WILL WINil 

chairman Edward W. Lider intro- 

..ie 

speakers. 

J have an enemy and it is an endless 

Dollinger said. "You may win battles 

-e battles but you can never win the 

These distributors are pretty gooci 

some of them at least. You may 

socially but in business they are 

lemies. They are not competitors 

themselves but they are competitors of 

And they are competing for your share 

amusement dollar, the dollar that 

into your boxoffice. They are aiming 

a greater share of that amusement 

New Flood at Derby Airer; 

Other Theatres Closed 

NEW HAVEN Flood- li:i\i' rolled liilo 

Connecticut theatres, both conventional and 

drive-in. for the second time in less than 

two months. Damage from a three-day deluge 

(14-16) was considerably less than in 

the August 19 disaster, however. 

The hardest-hit situation was the Center 

Drive-In, Derby. The flood covered this 

ozoner to a height of over six feet. The Center, 

on the banks of the temperamental 

Naugatuck River, will not be reopened this 

season. The Center was virtually destroyed 

in the August flood, but was reconstructed at 

great expense by a large crew of workmen. 

It was reopened in mid-September. 

Still closed at this writing after being 

damaged by the new flood were the Ridgeway. 

Stamford: the Hi-Way. in Bridgeport. 

dollar tomorrow than they are getting today, 

and this will go on forever. It is a system. 

They are merchandisers and if they don't get 

enough of your boxoffice dollar they will 

lose their jobs. And there are well-trained 

men ready to take their places, too. believe 

me." 

Dollinger said three groups are involved 

the army of distribution, the army of exhibition 

and an umpire, the U. S. government . 

The latter sets the rules. Whether the umpire 

is judiciary or legislative, he will favor you, 

the exhibitor. There are several ways to meet 

the present situation. 

"(11 We must have an army, a well-organized 

group such as Allied, and we should fight 

together, knowing our aims. 

"(2) We must have proper information and 

intelligence. The first moment there is a sign 

of a company change of policy, the whole 

country should know it. 

"(31 We must have funds. When and if 

we are attacked by new policies, changes or 

illegal policies, we must be ready to go to 

the counts. I would like to see a sum of 

$200,000 as a minimum for an Allied national 

fund to be used for proper action against 

these illegalities. 

••(4> We must be ready to call on the umpire 

Samuel Pinanski Irvine DiillinKer 

iipcinlfil Dy C.mnriiu-ui rncatrc liie 

, 

Lido Theatre in Watcrbury. 

The Stanley Warner Capitol in Aasonla, 

AI Pickus' Stratford Theatre and the SW 

Empress and Palace theatres in Danbiiry 

were closed several days, due to flooding or 

lack of power, or both. Damage in the SW 

Capitol, which was reopened October 5 after 

being closed since the August 19 flood, was 

kept at a minimum when 12 employes removed 

all seats and carpets in the lower 

section of the orchestra. Ironically, the feature 

at the time of the new closing was "It's 

Always Fair Weather." 

The Palace in Torrington and the Tower in 

Waterbury, which were still being repaired 

as a result of the earlier flood, suffered 

further damage. 

— to have a discussion with liim. 

"(5) We must set up sentries—several in 

each local unit to alert his section and the 

national committee when an attack comes. 

If some of these policies in the past had been 

caught early enough they might have died 

a-borning. 

"The independent exhibitor is a small man 

—a Lilliputian—But imagine a moment. Our 

real power is in NOT buying. No 50": or 60"r 

film would stay in that bracket for 30 days if 

no exhibitor bought those pictures." 

Pinanski said; Never has there been a 

more frightening horrible impact on the boxoffice 

as now exists because of the shortages 

of product. Look at your boxoffice receipts 

of last week and the week before . . Yet 

. 

there's no sense in arguing with production 

companies to have them make more pictures. 

"Yet there are marvelous opportunities 

available for the successful and profitable 

production of motion pictures which these 

companies don't .see. Some Italian producers 

and other foreigners have promised to make 

more pictures directed at the U. S. markets as 

well as their own. I can only urge these producers 

to continue the study of our boxoffice 

requirements for a welcome market here. 

"I intend to sit down with Attorney General 

Brownell shortly—on the basis that this 

problem is a team problem. I will ask him 

if there is some way to prevent this film 

shortage and to permit the EFFG to carry 

out its original plans to accept funds from 

all exhibitors indiscriminately in order to give 

financial help to those who know how to make 

films but haven't the necessary funds. 

"I plead for unity in all our problems. The 

forceful power of the unified exhibitor was 

proved in the tax relief and this film shortage 

problem can be equally as effective in 

solving this problem. Let us not be broken 

into small fragments and thus dissipate our 

combined strength." 

BOX TICE ; 

29. 1955 NE 81

. . 

. . . Mary 

. . Clarence 

. . . Joe 

. . Samuel 

: October 

BOSTON 

/ôffee-Time. Inc., which has placed a new 

milk product on the market for kiddies, 

has arranged with American Theatres Corp. 

for a direct appeal to children at 26 of the 

circuit's neighborhood theatres. Starting 

November 7 for 13 weeks, Jimmy Piersall, 

Red Sox player, will appear at matinees in 

two neighborhood theatres each Saturday to 

address the young audiences. Besides plugging 

the new product, he will speak on his 

baseball experiences and will give general 

pep talks on good sportsmanship and the 

value of a good education. He will autograph 

baseballs in the lobbies. The tie-in will be 

well plugged in the local papers with local 

merchants selling Coffee-Time also cooperating. 

Coffee-Time has a TV program each 

week beamed e.specially at the kiddies. 

E. M. Loew, president of E. M. Loew Theatres, 

will go to Hallendale. Fla., for the 

opening of his latest drive-in expected within 

a month. The theatre, situated near the Gulf 

Stream racetrack, is being engineered and 

supervised by Bostonian Dick Rubin. The 

circuit's new Auburn, Mass., drive-in now 

under construction, will not open untU early 

spring. Closed for the season are the Kingston, 

Mass., drive-in and three in Maine, the 

Sanford, Bangor and Augusta. Managers in 

each spot will be used as relief managers 

or will take vacations. 

Francis Perry jr., who operates the 

Orpheum, Foxboro, Mass., for his father 

Francis sr. has turned over the buying and 

booking to Daytz Theatre Enterprises . 

When the Warner film "Sincerely Yours" 

opens November 4 at the Metropolitan, star 

Liberace will be in town for two days for 

press interviews and for three personal appearances 

on stage on opening day. With his 

brother George he will make three 15-minute 

stage appearances for presentation of songs 

from the film. 

Gasper Urban, Paramount district manager, 

called a meeting of distributors and 

ir 

32 

exhibitors for the Christmas Salute to the 

Will Rogers Hospital Drive to hear the telephone 

broadcast from New York. The Paramount 

screening room was filled with industrymen 

who heard brief addresses by 

Urban, chairman for distributors, and Charles 

E. Kurtzman, northeastern division manager 

of Loew's Theatres, chairman for the exhibitors. 

Betty Garrett, starring in "My Sister 

Eileen," visited Boston for her sixth city out 

of 13 on her tub-thumping junket, which 

.started at Columbus, Ohio. She met the local 

press at a luncheon at the Sheraton Plaza 

Hotel arranged by Jack Markle and Karl 

Fasick, publicists. The film opened at Loew's 

State and Orpheum for two weeks. 

Louis Gordon, president of Lockwood & 

Gordon Enterprises and chairman of the 

theatre division for the 1955 drive for the 

Combined Jew'ish Appeal, has selected Edward 

W. Lider, general manager of Yamins Theatres, 

as his co-chairman. Their committee 

of industrymen working in the field for 

collections is made up of Phil Berler, Edward 

Canter, Theodore Fleisher, Malcolm Green, 

Maurice Green, Harry Goldstein, Max Nayor. 

Herman Rifkin, George Roberts, Benn Rosenwald. 

Irving Shapiro, Richard Smith. Robert 

Sternburg and Nathan Yamins. 

The Exeter Street Theatre is returning to 

a double feature policy with two Republic 

English films. "The Divided Heart" and "A 

Day to Remember," which started Sunday 

(23> for an extended engagement. During the 

.summer a single film policy was in effect. 

Clayton Hazelwood, former manager of the 

Puritan, Roxbury, has been appointed assistant 

manager to Nick Lavidor at the University. 

Cambridge. Mary Discepolo has been 

named secretary to Lavidor, replacing Helen 

O'Brien, who resigned . Hastings, 

projectionist at 20th-Fox, died at Faulkner 

Hospital. West Roxbury, after a short illness 

Brogna, bookkeeper at 20th-Fox, 

was married October 15 to Andrew Madalini 

of Everett. After a wedding trip to New York, 

she will return to her desk. 



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FALL RIVEI 

Cponsors of Portugûese film presentationin 

this city have selected the stilled Embsy 

Theatre to present productions on Suncys 

of each week for an indefinite period. For 

to this arrangement, Portuguese films \k 

offered weekly on Tuesday at the Capu, 

which now resumes its seven-day policy 

The Center Theatre, closed for many moris, 

has reopened on the main stem, with Jo:ili 

Dubiel as manager. The Misses Agnes Iviroe 

and Doris Cabral are cashiers. In 

projection booth are James Salvo, Jaes 

Garvey and Anthony Rapoza. The preat 

policy is for five days a week. The there 

is closed on Mondays and Tuesdays. 

The Misses Annette Coderre and ity 

Manning are serving on the refreshmts 

counter at Carl Zeitz' Academy Theit 

Beatrice Rousseau, cashier, is ill with piamonia. 

A new usher is Dennis Furness . 

Officers and personnel of the National Gittl 

were guests of the Academy managemeBU 

the first showing of "To Hell and Back." » 

military unit also exhibited a field piecln 

connection with the film. National Gird 

members served as a guard of honor on oiling 

night. 

The Strand Theatre employes coUaborsd 

with police in the apprehension of two jeniles 

who stole a purse containing $3.70 frt a 

patron, Mrs. Yvette King, and ditched x 

pocketbook under a seat after emptyinilt 

Police recovered $1.50 of the money, theemainder 

having been spent for candy ancefre.'^hments 

by the children. 

SPRINGFIEL) 

Tean Dubarry of the Art has left to take er 

a house in Norwich, Conn. Ande Setlol 

the Capitol, will double in bra.ss between th 

houses imtil a replacement is decided upo-.. 

Ed Smith screened "The Desperate Hc-s" 

at the Paramount . Wasserman'nterprises, 

former Court Square lessee, ll: 

collaborate with Owen M. Holmes, new tenl 

of the legitimate-vaudeville film houa to 

bring in stage shows. Court Square no Is 

operating only on weekends with vaudfUf 

and subsequent runs. 

The Capitol had a utility company tleii'or 

a special show with the Springfield Gas Iht 

Co.. sending a pair of complimentary tiiils 

along with monthly bills to customers . . 

Charles Gaudino of the Loew's Poll sccti 

around for a capable stilt walker to padf 

the downtown area to plug "The Tall ;n" 

Lawler was in Boston from the (Ut 

for a personal look at U-I press relatioi In 

the east. He called local editors to get el: 

comments on studio releases, hear beef.s. iggestions, 

etc. 

Shorten Drive-In Prograr 

HARTFORD—General Theatres of is' 

Hartford, has dropped Monday thrgh 

Thursday performances at the Man.'Slil 

Drive-In for the remainder of the seas. 

Kiddy Cartoons at Matinees 

HARTFORD— Martin H. Kelleher, Pruss. 

has added children's cartoons to his Siirday-Sunday 

programs. 

BOXOFFICE 

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JOXpiCE ;: October 29. 1955 83

. . . The 

. . Bob 

. . The 

: 

October 

Springfield College 

Honors Danny Kaye 

SPRINGFIELD—There was both solemnity 

and mirth at the 70th anniversary convocation 

exercises at American International 

Compdian Danny Kaye is all smiles as 

he receives an honorary doctorate of 

humanities degree at the 70th anniversary 

convocation exercises at American International 

College, Springfield, Mass. In 

the above picture. Prof. Gilman Randall, 

left, and Prof. Charles R. Gadaire place 

the doctorate hood over Kaye, while 

AIC President John F. Hines. extreme 

right, looks on. 

College here when Danny Kaye, fresh from a 

European tour in behalf of UNICEF. was 

awarded an honorary doctorate of humanities 

for hLs work on that international pi-oject. 

Even during the impressive scholastic ceremonies, 

the irrepressible Kaye refused to be 

awed by the proceedings, telling an audience 

of 1,000 that "being a doctor demands some 

dignity." 

Then he paused and added, "For the next 

ten seconds, I will be extremely dignified." 

After that, he cleared his throat and concluded, 

"That's it." 

The citation that went with the hood and 

degree read, "You have earned the title of 

Goodwill Ambassador to all the Children of 

the World." 

Specifically noting his UNICEF endeavors. 

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it added, "Few could have done so much, and 

millions are grateful." 

In a brief speech after the formal investiture, 

he discussed juvenile delinquency and 

launched a spirited criticism of adults who 

fail to do what they can to prevent juveniles 

from straying. 

"Without adult delinquency there's no such 

thing as juvenile delinquency," he declared. 

Also honored at the AIC convocation was 

Sir Percy Spender, Australia's ambassador to 

the U. S., who was made an honorary Doctor 

of Letters. Accompanying the famed comedian 

on his trip to Springfield were Mrs. Kaye 

and Jerry Pickman. Paramount Pictures. 

Tlie event was given extensive press, radio 

and TV coverage in this area. 

HARTFORD 

TXTilliam T. Powell, division manager. Smith 

Management Corp., was in town, supervising 

installation of an in-car heater system, 

first of its kind in the 

east, at the Meadows 

Drive-In. Some 800 

units are being installed 

at the Meadows, 

which is largest outdoor 

facility in Con- 

^k^^J necticut (2,018-car ca- 

^^^H| pacityi. From here, 

^^H Powell left for New 

William T. Powell 

^^^H Jersey and other 

4.200- 

^^^B seat State Theatre, the 

V ^^H points . 

'• 

city's only combination 

motion picture-vaudeville 

house, operating on weekends only, is 

being used for occasional boxing shows at 

advanced prices. Local sports promoters are 

staging the .shows, paying rental to the Harris 

Bros., owners and operators of the huge 

theatre. 

A city councilman, Raymond J. Kelly, has 

proposed establishment of a fringe area parking 

lot on the site of the Meadows Drive-In, 

during daytime hours. Kelly believes the 

theatre could .serve as an ideal location for 

parking cars of shoppers, downtown workers 

and all-day parkers who could be shuttled to 

and from the city by bus . . . What may be 

a trend—lowering of children's matinee prices 

—has started at the Samp.son & Spodick Empress, 

Norwalk. The house played a kiddy 

show, consisting of a western feature, novelty 

films and cartoons, at 15 cents top. Normal 

regional charge for such a pre.sentation is 

25 cents. 

The .American Theatre Corp.'s Capitol, New 

London, ran a special kiddy show for the 

benefit of the Greater New London Community 

Chest fund. Price scale: adults, 50 cents 

and children. 25 cents . Swartz of the 

Ville, Waterbury, tied up with the Army recruiting 

station for a color guard in new uniforms 

on stage opening night of XJ-I's "To 

Hell and Back." 

The SW Cameo, Bristol, has 800 new seats 

Groton Drive-In, Groton, joined 

the rapidly growing roster of drive-in theatres 

cutting down on schedules for the remainder 

of the 1955 season. Henry Picazio 

disclosed the theatre would be open Tliursilays 

through Sundays until closing . . . 

Cregory Peck and a 20th-Fox crew were in 

Westport last week filming scenes for "Man 

HI the Grey Flannel Suit." based on the 

Sloan Wilson best-seller. 

'Tall Men' Gels 225 

In Boston Opening 

BOSTON—The weekend of rain whicUic 

not assume disaster proportions in this -ej 

brought out the customers for excellent leatre 

attendance. "The Tall Men" ath 

Memorial was the standout. The Mayflre: 

playing a spot engagement of "The Bed"r.- 

run with "for adults only" signs outride .s 

a good week. "My Sister Eileen" at the ir 

and Orpheimi opened well, but "hf 

Desperate Hours" was a disappoint! n: 

Playing in two theatres, this film did tie: 

than average at the uptown Fenway.judipped 

at the Paramount. 

[Average Is 100) 

Astor To Cotch a Thief (Para), 8th wk ][ 

Beacon Hill Gome of Love (Times), 12th wk.ll 

Boston Cinerama Holidoy (Cineramo), 8th wk \2'- 

Exeter Street Holiday for HenrieHe (Regal) 

3rd wk 

5: 

Fenway The Desperate Hours (Parol. ... 12' 

Kenmore Morty (UA), Ilthwk 11 = 

Mayflower The Bed (Kingsley) \2' 

Memorial The Tall Men (20th-Fox) 221 

Metropolitan Ulysses Para); Joil Busters (Aj. 

2nd wk s; 

Paramount The Desperate Hours (Poro) J= 

State and Orpheum My Sister Eileen (Col) 11: 

'Eileen' Grosses 110, 'Hell' 

Goes 130 in Hartford 

HARTFORD— Area four-wall, 

conventiu. 

theatres have been gaining a bit more is:- 

ness in the face of normal schedule droi'.:;; 

by regional drive-in theatres. Many ou.w 

situations have cut down performanci ti 

weekends only for the remainder oftho 

season. 

Allyn—A Mon Alone (Rep); They Were So 

Young (LP) £: 

Art—Aido (IFE), 3rd wk 9; 

E M Loews My Sister Eileen (Col); Four Agam. 

fate (Assoc. Artists), 2nd wk Ill 

Loews Poll-The Tall Men i20th-Fox); Killers 

Kiss (UA) 12C 

Palace Lost Boundaries (DeRochemont) Champi 

(UA), reissues 75 

Parsons—Tennessee's Partner (RKO); Monster 

from the Oceon Floor LP) lO: 

Strand—To Hell and Bock (U-l) 3rd wk UC 

Stormy Weekend Crimps 

Providence Grosses 

PROVIDENCE—Once again, the wehft 

played havoc with local business. A .tutropical 

storm, which dumped over four i:hfs 

of rain on this city in three days, was cl'tly 

responsible for holding down what i?hl 

have been close to record-breaking gisw 

at some first runs. Despite the soaking orrents, 

"Marty" playing a second vh ai 

the Avon hit 150: while "The Tall Me at 

the Majestic followed clasely with 130. 

Albcc— Peorl of the South Pocific (RKO) '^ 

Avon Marty (UAl, 2nd wk '50 

Loews—A Mon Alone (Rep) '55 

Majestic—The Toll Men (20th-Fox) 'JJ 

Strand My Sister Eileen (Col) :...'

' 

1 admission 

• ndergraduates 

i 

1 

' Ident 

iipineers fo 

Conduct 

iR!\vards Fete Nov. 1 

01 AWA This capital ilt\ will flRUlv in 

ways In the picnrram of the awards 

•VII 

ami 

•t of the Ciinadmn Picture Pioneers 

ber 1 at the Royal York Hotel In 

o, when the principal honors will be 

d Louis Rosenfeld. president of Co- 

Pictures of Canada, as the Pioneer 

t 

tl. 

Year. 

r 

Herbert of Ottawa, executive direc- 

!ie Canada Foundation, will officiate 

;>resentatlon of a certificate of recogy 

the Canadian Film Awards Coino 

the National Film Board. Ottawa, 

iuctlon of the 19.S4 Canadian Film of 

vr. Tlie Stratford Adventure." a 40- 

plclure dealing with the Shakesf)ear- 

-lival at Stratford. The Film of the 

.iward was to have been presented 

ring but arrangements were not contor 

a ceremony. 

cial award will be made to Hye Bossin. 

of Canadian Film Weekly, Toronto. 

Industry research, in behalf of the 

PDundation. the Canadian Ass'n for 

iucation and the Canadian Film In- 

Mj Holiday Weekend 

N\ Help Exhibitors 

' 

\\\'A— .-^ huluiiiv problem in connech 

the observance of Christmas, which 

Sunday this year, has been partially 

»by the Canadian government with the 

that Monday. December 26. will be a 

—- ry holiday for the whole country while 

ilities will have the local privilege of 

;.;ng the ne.\t day. Tuesday, as the 

rsk'.i vnal Boxing Day when stores, offices 

iDd 'nories would be closed. 

Tr. development points to an extra-long 

weekend because, with the general 

week, business establishments also 

closed Saturday. December 24. all of 

'•• will hardly make the exhibitors un- 

On Christmas, practically all theatres 

remain clo.sed until late afternoon 

> employes to enjoy most of the 

. families, but Boxing Day ha.s been 

be a busy day for the cinemeis. 

:ne cities midnight shows are per- 

Christmas night but not on Christunder 

•n 

bylaws which authorize ex- 

to stage owl performances in conwith 

legal holidays but not other- 

40,00 College Students 

To Jet Special Prices 

NTO—The National Federation of 

a University Students has organized 

'. available to some 40.000 students. 

*hich the cooperation of theatres and 

rchants in college cities will provide 

price and discounts on 

ad personal requirements through 

ion of membership cards, 

o Players Canadian Corp. revived the 

idmi.'ision price at some theatres this 

igh school students and the policy 

' in with the federation plan for 

with some extension, 

prob; y with other circuits participating. 

Winnipeg Dnve-lns Add 

Heat to Promotions as 

Mercury Slips 

VVINNIPKO The battle among the three 

dnve-lns remaiiuiiK open here grows hotter 

as the nights become cooler and outdoor 

theatregoers diminish progressively in numbers. 

The three managers, Mort Calof of the 

Northmain. Richard Miles of the Airport and 

Cy Brownstone of the Starlite. are literally 

shooting the works in friendly rivalry, until 

they have local Fllmrow folk and other exhibitors 

watching the fun from the sidelines 

and asking. "What's next?" 

Each and all have been offering Buck 

nights, triple and quadruple programs, and 

last Sunday night one went to a five-feature 

offering. 

It was reported that one of the managers 

was barred from the advertising department 

of a local newspaper where he was trying to 

spy on the latest gimmicks of his competitors! 

It also is said that false' leads are being 

dropped around the Row by each of the rivals 

in effort to outwit the others. 

There is a rush to the newspapers each 

morning and evening to see who has cooked 

up what to lure the few remaining customers 

away from the others. 

Will Mort swim under the Red River three 

times to draw the customers to the Northmain? 

Will Miles parachute from a helicopter 

to lure them to the Airport? Will Bi'ownstone 

sing "April Showeis" from the top of the 

screen tower to attract them to the Starlite? 

Meanwhile the temperatures are dropping 

into the 30s and 40s. and it won't be long 

now 

FPC Shares Reflect 

Trade Confidence 

TORONTO—Through all 

the stock market 

turmoil of recent weeks, which started at 

New York on new's of the illness of President 

Eisenhower, the common shares of Famous 

Players Canadian Corp. have continued 

steady around S24 in trading on the Toronto 

and Montreal Stock Exchanges. 

The firmness of Famous Players stock is 

interpreted as showing the confidence of investors 

that the theatre busine.ss generally is 

weathering television competition nicely even 

though some borderline theatres have closed. 

The current FPC price is down from last year 

but fluctuations in recent weeks have been 

fractional. 

Reduce Admission to 25c 

For McKinnon Strikers 

ST. CATHARINES, ONT.—Tlic Park of the 

20th Century Theatres circuit has granted 

a reduced price to the strikers at the Mc- 

Kinnon Industries plant here, involved in a 

dispute with General Motors in Canada for 

more than a month. 

The independent Centre, and now the Park, 

offer a special 25-cent admission to strikers 

and one other person for any performance 

afternoon or night, from Monday to Friday 

inclusive, on presentation of tlv m-'Mih-^r'': 

union card at the boxofflce. 

Arcti Mason Renamed 

Maritime MPEA Head 

:-l. JUll.N .Vnii;.. M.i. .jii ul SpniiKluU. 

N. S.. was re-elected president of the Maritime 

Motion Picture Exhibitors A-ss'n at the 

conclusion of the 

>;roup's annual oneday 

convention here. 

Also re-elected for 

llie coming year were 

Ciordon Spencer, St. 

John, vice-president 

for New Brunswick; 

^ ' (1 M. Gregor, New 

' iierford, N. S.. vicefor 

Nova 

^^' '^gJ^^X^ 

^V ,^^B^^Bh| ^'^^"tia: Bruce H. Yeo. 

Wm '.w ÎB^ 

Montague, vice-president 

for Prince Edward 

Island; W. G. 

Archie Mason 

Fenety, Fredeiicton, N. B.. treasurer, and 

these directors: For Nova Scotia—Fred M. 

Gregor. New Waterfoi-d; James McDonough, 

Halifax, and A, A. Fielding. Bridgewater. 

For Prince Edward Island— Bruce H. Yeo, 

Montague, and Fred Gaudet, Summerside. 

For New Brunswick—Gordon P. Spencer, 

Mitchell Franklin. Mort Bernstein, L. J. 

April, all of St. John. 

The nearly 150 theatremen attending the 

session heavily scored bingo competition in 

city owned arenas and forums where large 

cash prizes ai-e offered and where none of 

the proceeds go to worthwhile charities. 

Bingo games held in crowded places without 

proper fire exits and with smoking permitted 

also were criticized. 

High casts of film advertising material in 

Canada as compared with the U. S. was discussed 

as was the competition of 16mm films. 

Exhibitors charged that .sometimes 16mm 

films are released ahead of the regular 35mm 

runs of the same films. 

Criticism was directed toward lurid advertising 

material which has brought complaints 

from members of the clergy, censor boards 

and the general pubhc. Many exhibitors 

asked for arbitration where high percentages, 

extended runs, preferred playing times and 

roadshow prices make it impossible for the 

neighborhood and small-town theatres, with 

fallen grosses, to break even. 

President Archie Mason and Gordon F. 

Spencer were delegated to represent the 

maritime organization and bring these matters 

before the Motion Picture Industries 

Council of Canada at that body's annual 

meeting in Toronto October 31. 

Theatre to Victor Lavoie 

PLESSISVILLE. QUE— Victor Lavoie of 

Jonquieies has taken over operation of the 

Colonial Theatre here from Mrs. Roger Lalonde. 

who has moved to Montreal, where she 

still does the booking for the hou.se. Mrs. 

Lalonde operated the Colonial ten years. 

Ottawa Offices Moved 

0'I"T.-\\V/\- D.jmmion Sound Equipment 

has moved its Ottawa office to 18 Western 

Ave. D. A. Neill manager, said the new location 

will provide added office, warehouse and 

parking facilities necessitated by Uie rapid 

expansion of business In the Ottawa area 

"While the City Sleeps" is the new title 

of the United Artists film formerly called 

Xews Is Made at Night." 

•OWnCE ;: October 29. 1955 

85

. . . Peter 

. . Eddie 

. . Perkins 

'. 

' 

MONTREAL 

T McEwan, Halifax district manager for Do- 

* minion Sound Equipments, has appointed 

R. T. Manuel as sales and service representative 

in St. John's, Nfld. McEwan said, for 

the time being. Manuel will make his headquarters 

in the Northern Electric Co. office 

at 52 Adelaide St., St. John's . . . Consolidated 

Theatres declared a quarterly dividend of 12 

cents per share on class A and ten cents per 

share on class B stock, both payable December 

1 to shareholders of record November 2. 

Similar amount was paid on the class B 

shares June 1. 

Mrs. Jeanne Daragon, boxoffice attendant 

at the Palace, Granby, Que., was held up 

while counting the day's receipts by an armed 

man of about 40. About Sl.OOO was taken. 

Captain J. Legare of Granby and Detective 

Albert BisalUon of provincial police are investigating. 

Doris Robert is owner of the 

Palace. 

The Variety Club of Toronto is sponsoring 

the Oanadiiui tour of leading British comedy 

stars, with proceeds for maintenance of Variety 

Village, the club's main charitable project. 

The troupe appeared in Montreal for a 

week at Her Majesty',s Theatre. Heading the 

group Ls Alec Finlay, Scotland's finest comedian; 

Tessie O'Shea, Britain's singing comedienne, 

and Norman Evans. Lancashire comedian. 

In addition to this trio, the cast included 

Betty Jumel. hailed by British critics 

as a female Charlie Chaplin; the Granger 

Brothers, regarded as Britain's number one 

86 

dance team, and Alistair McHarg, one of 

Scotland's leading entertainers. Assisting 

Tessie O'Shea was Ernest Wampola, pianist, 

composer. Harry Cully conducted the orchestra. 

WH^^SiH^ 

\V. J. "Bill" Singleton, president of Associated 

Screen News under its former owners 

and now general manager and sales manager 

under the present management, has resigned 

to set up his own film counseling service . . 

A new Canadian film company, which plans 

to do features, has been launched under the 

name of Academy Productions of North 

America by Nicholas Kairez, former Russian 

producer, and Fi-ed Leavens. Ottawa theatre 

operator. A report indicated that a $6,000 

contest for scripts is planned, with shooting 

to be done in rented studios in Ottawa. 

A Paris dispatch to Montreal indicated that 

the French Bureau of Statistics of the National 

Center of Cinematography revealed 

that French films were in increasing demand 

everywhere in foreign markets, except in 

Canada. In the U. S., French films brought 

in about 45,000,000 francs in the first six 

months of this year, while in Canada there 

was a large decrease in gro.ss receipts at 

42,000,000 francs, compared to 92,000,000 in 

the corresponding period of 1954. 

L. M. Bleakley, vice-president and general 

manager of Perkins Electric Co., has returned 

from a trip to Toronto and across the border 

to Buffalo, N. Y.. where he visited com- 

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pany branches . . . Bill Trow, presicjt oi 

Montreal Poster Exchange and of iebe( 

Cinema Booking, and his brother 'mm-. 

Trow, owner of the Imperial, Three i\^ 

Que., have rented the Huntingdon Ta;: 

Huntingdon, Que. They took posssioc 

October 15. 

Jack Labow, Toronto. Canadian itriej 

manager for RKO, was a Montreal sitor, 

conferring with Harry Cohen, managi hen 

Dansereau, booker at RK hu 

been promoted to head booker . . . jieea 

Brennan, head booker at Warner Bs., b 

absent from the office, holidaying atSyij. 

cuse, N. Y. . . . At Paramount. Myra Mm 

switchboard operator, is replacing Jui S!r 

venson, who has left to return to lie 

England, after a stay of some six mo;i< 

Canada . 'White, assistant boer »; 

Warner Bros., told of receiving a p;c»rt 

from Art Bell, formerly a booker at RB who 

now is studying at Columbia Universil taking 

a course in theatricals. 

Bob Johnson, Montreal manager for SSO. 

was host at a screening at the York lewn 

of the J. Arthur Rank 45-minute shor'The 

World, Our Audience," and of "Dcxir u 

Sea." "The World, Our Audience" she; Uii 

various interests of JARO. which ha;3Jfl| 

employes. The film shows that eight t ten 

cameras used in Hollywood cai'ry Ranijnsei 

and that it has an interest in 105 Caic, 

theatres worth 510,000,000. Theatre V 

shown in action, sequences from foi tt. 

JARO featiu-es are offered and mat bit 

their first look at JARO's excellent 3«r 

advertisements, one of which, "Tips.iJ 

entertaining as it is informative. "Doir 

Sea" is a sequel to "Doctor in the Hon. 

The auditorium of the University oflontreal 

w'ill present "Little Fugitive," awaj winner 

of the Silver Lion prize at the enia 

The city of Montreal's bcnlal 

Festival . . . 

authorities ai-e resuming presentaU ol 

films intended for children of Montre who 

are not allowed in regulation theatre Thf 

film activities are under the direction (R.i 

mond Goudreault. The films are i: 

siastically received by the children .il 

variably, according to Goudreault, atteruiia 

never drop below^ 500 .. . "Not As a Stripr." 

appearing in sevei^ Montreal theaU ol 

United Amusement Corp.. is a treit idow 

success and all theatres reported SRC 

Exhibitors on Filmrow included M. W 

Berlinguette, Paris, Pointe Gatineau, iJ Iw 

daughter-in-law Mrs. R. BerlinguetuR*!' 

inond Dubois. Salle des Chevaliers de (lomli 

St. Casimir, Que. . 

Elect: Oo 

announced here that a new drive-, tin 

Fundy. located at Lancaster, N. B., warwd] 

to open. The theatre is the latest in iseria 

of theatres equipped by Perkins. 0» 'rs « 

the new theatre are the Wiggins brotlr^ 

Three of the staff of Empire Unir 

office recently entered into matrimonii 

are Marven Wener, booker, married o i' 

day (23); Claire Chartrand, revising P 

incnt, and Violet Chudak. office cleri J 

queline Brisebois replaced Miss Chudal*'^ 

a newcomer to the office is Normal Ar ni!«ii 

replacing Mrs. Stella Pilon, who has 

' 

office. Maiu-ice Attias, booker, formei 

Empire Universal, has joined the J. r'' 

Rank Organization as booker for JAF K« 

. 

public and Cardinal films. 

A. P. Bahen, manager of General T.au* 

became father of a baby girl. Patrlci:An« 

The Bahens now have four boys an th" 

girls in their family. 

BOXOFFICE 

:: October^. 

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Perkins Electric Co., Ltd. 

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. . . Paul 

m 

. . The 

: October 

VANCOUVER 

fêorge Preston, vice-president of the projectionists 

Local 348, has been home 

under treatment for high blood pressure. 

At the same time George Thrift, secretary of 

348, was in a hospital for surgery . . . Jack 

Donnelly of the Strand was hunting in the 

Cariboo district . . . Owen Bird, president of 

the British Columbia Exhibitors Ass'n and 

a partner in the Bird-Toffee circuit, went to 

Toronto to attend the national exhibitor 

sessions there and the dinner of the Canadian 

Picture Pioneers . . . Arthur Graburn, president 

of the local CPP branch, returned from 

a vacation in Calgary and Edmonton, reporting 

the show business is tops in the wheat 

province. Art is manager of the Odeon 

Paradise here. 

The V. S. dollar is now at par value with 

the Canadian dollar for the first time since 

early 1952. The show business folk and 

merchants who had to collect the premium on 

U. S. funds are happy over the situation . . . 

George Vickers, a local advertising man. is 

editor of a bright community paper, the 

Vancouver Guide, which li.sts all downtown 

theatres and other spots such as cafes, etc., 

for the tourist trade. The paper is on the 

stands of all big local hotels free. 

Ed Garofoni of the Totem Theatre in 

Prince Rupert was in for a medical checkup 

Harmond was in charge of the 

drive-in at Prince George in northern British 

Columbia last summer . . . It's reported that 

the 750-seater being constructed in Kitimat 

by Harry Howard and Cecil Steele is away 

behind schedule and will not open until at 

least January 1956. Meantime, the smelter 

town is being serviced by a 16mm outfit . . . 

Rothstein Theatres has added three more 

theatres, the Hi-Art, the Soo and the Twi- 

Llte Drive-In at Weyburn, Sask. They were 

acquired from Phil Bodnoff of Regina. 

The Odeon Movie clubs have started the 

new season at local suburban houses, featuring 

special stunts for the juveniles at the 

Saturday shows, plus cartoons and selected 

pictures . . The Classic Film Society. 

. 

organized here two years ago to show pictures 

not usually .shown in commercial theatres, is 

organizing similar groups throushout British 

Columbia. The president is Dr. Fred Katz. 

a.sslsted by Ray Gehran, UBC .student. 

Nine Port Albcrnl resident.s have completed 

a course conducted by the Alberni Valley Film 

Council and have received proficiency cards 

as class A projectionists. Ernest Belton, Victoria, 

was the examiner while the instructor 

was John Eaton. This Vancouver Island community 

is very film minded. The national 

Film Board of Canada started these courses 

a few years ago . Council of Churches 

Is debating a cnisudc to slop ilir spread of 

bingo playing . ; ion 

' 

LOOK TO 

FOR THE FINEST 

ANNOUNCEMENT 

A67 SPADINA AVE. TORONTO, ONT 

L^'Cxclutivo Canadian Oittributor For Filmack" 

I 

director of Famous Players Theatres in 

British Columbia, is the FPC representative 

at the concilation board meetings with the 

projectionists now in session here. The booth 

workers are represented by Doug Callidine 

and Hank Leslie of the Orpheum. Demands 

include increased pay and a pension plan. 

With show business on the downbeat here, 

theatres claim they cannot meet the demands. 

All Toronto Houses 

Enjoy Good Grosses 

TORONTO — A satisfactory week was 

registered by the ace houses here in spite 

of unsettled weather, holdovers being in 

evidence at seven theatres, most of them for 

a fourth week. "The Kentuckian," the new 

one at Loew's, was the best grosser. The only 

other new attraction was "Seven Citie.s of 

Gold" at the Odeon and Fairlawn. 

. 


University Love Is o Mony-Splendored 

Eglinfon, 

Thing (20th-Fox), 4fh wk 100 

Hylond I Am a Camera (Allionce), 4th wk 100 

Imperial Mister Roberts ,WB), 4th wk 105 

Loew's—The Kentuckian U A) 1 30 

Nortown—To Catch a Thief Paro), 2nd wk 1 00 

Odeon, Fairlawn— Seven Cities of Gold !20th-Fox) 11 

Left of (20th-Fox), 3rd 

Shea's—The Hand God 

wk 105 

Towne The Greot Adventure (DeRochemont), 

2nd wk 110 

Uptown To Hell end Bock (U-l), 4th wk 100 

"Fair Weather' and "Roberts' 

Are Best in Vancouver 

VANCOUVER — Business was mostly on 

the weak side. "It's Always Fair Weather" 

and the fourth week of "Mr. Roberts" were 

the best in town. "To Hell and Back" gave 

the Vogue an average week on a holdover. 

Ditto "The Ship That Died of Shame." 

Copitol Its Always Fair Weather (MGM) Good 

Cinema—The Silver Star (LP); Cell 2455, 

Dcoth Row ;Col) 

Moderate 

Orpheum—The Left Hand of God (20th-Fox), 

2nd wk Foir 

Poradisc—Night Freight (AA); Duffy of San 

Quentin AA) Fair 

Plaza— The Ship That Died of Shome (JARO) Averoge 

Strand- Mister Roberts :'.\|:i, 4th d.t. wk Good 

Studio- The Tcckmon Mystery (JARO) Fair 

Vogue- To Hell and Bock (U-l), 2nd wk Average 

"Eileen' Is Solid 

At Winnipeg 

WINNIPEG—"My Sister Eileen" started out 

very good at the Garrick and was in for a 

solid run. Equally impressive were the returns 

on "The Left Hand of God" at the 

Capitol, causing Bill Novak to hold the picture 

for a second week. "Mister Roberts" completed 

its fourth downtown run to good 

results at the Gaiety. With the opening of the 

$2,000,000 hockey arena, exhibition has 

another strong competitor to worry about. 

High .school football in years past was of no 

consequence, now double header games at the 

gigantic stadium on Fridays is denting receipts 

in neighborhood houses considerably 

Capitol—The Left Hand of God (20th-Fox) 

2nd wk Very Good 

Gaiety Mister Roberts (WB). 4th d.t. wk Good 

Garrick— My Sister Eileen (Col) Very Good 

Lyceum Navy Air Patrol (SR); Betrayed 

Women A A) Good 

M(.M You're Never Too Young (Para), 2nd 

wk, 

Good 

Odi-on -Special Delivery (Col) Poor 

O-.liornc- The Tcckman Mystery Fair 

(IFD) 

Ottawa Imperial Closed 

crrrAWA The Imperial, a 999-scat unit 

ol JOlh Century Theatres in mldtown Ottawa, 

IS the latest local theatre to be closed. One 

of the oldest theatres here, the Imperial went 

dark October 15. Tlic circuit has four other 

local units. 

OTT AW A 

TUTanager J. R. Chalmers of the Odeon ha 

a new assistant manager, Roger Hune 

.iult. formerly at the Rideau here. Huneaul 

replaces Jim Dickinson, who was promoted t 

manager of the Hyland which reopened ii 

London in September after being operate 

as the Elmwood for years. Chalmers reportei 

excellent business for two weeks with "To He; 

and Back" at the Odeon here. Last Sunda 

Jim staged an invitation screening of "Docto 

at Sea" and "The World, Our Audience." th 

latter giving an insight into the ramification 

of the J. Arthur Rank Organization everywhere. 

Judith, wife of Piesident F. R. Crawley o 

Crawley Films, told of the scope of the pro 

ducing industry in an address before thi 

Ottawa Women's Forum at a meeting in thi 

YWCA. Mrs. Crawley declared that Canadi 

had become a top-ranking producer o 

documentaries, but lacks feature film pro 

duction because of the competition of Englisl 

and American features which are in the sami 

language and have a common cultural back 

ground. Canada's comparatively small popula 

tion is also a factor. 

The Elgin, where Manager Ernie presides 

thrived with three weeks of "Love Is a Many-! 

Splendored Thing." At the Little Elglnj 

"The Bed" was held ... An air of prosperitj 

prevails in Cornwall, with the St. Lawrence 

seaway developments going ahead under ful 

steam and theatres there are feeling tht 

benefit. One angle is the competition froir 

the Massena, a Schine house in Massena 

N, Y., which is making a bid for patronagfe 

by advertising regularly in the Cornwal 

daily newspaper . . . Theatres here are facec'; 

by new opposition on Friday nights by free 

entertainment from 8:30 to 11:30 at the! 

Westgate shopping center. 

Fred Leavens is presenting an entirelyi 

separate film show Saturday afternoon for. 

juveniles at the Elmdale. A program con-j 

sisting of feature and shorts continues from' 

noon until 5:45 p.m. when the regular billi 

starts . . . Arnprior, Ont.. where the O'Brien 

operates, has ceased to be a "Saturday Night 

Town" through the decision of local' 

merchants to open all stores on Fridayi 

evening. The situation is being studied byi 

' 

Russ Simpson. O'Brien chief. 

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BOXOFFICE 

: 

29, 19551

. . Manager 

. . Odeon 

. . Famous 

Tisdale, Sask., Repeals 

Its Amusement Tax 

Tlt^DALE. SASK F W FulklK-r, owiioi- ol 

the FaJkon Theatre here, has been successful 

ill his battle with the city council for 

removal of the city's amusement tax on theatres. 

Falkner began his fight against the tax 

when it was first levied. The tax was 10 per 

cent on all admissions exceeding 35 cents per 

person, and it exempted certain charitable and 

church events. Falkner soon reached an 

agreement with the council to pay a flat rate 

of $100 per month instead of the 10 per cent. 

Recently. Falkner pointed out to the council 

that Tisdale was one of the few Saskatchewan 

towns that still collected an amusement tax. 

He said attendance at theatres was down as 

much as 40 per cent and that it was from this 

smaller attendance that the tax had to be 

paid. 

As a result of Falkner's pleas, the council 

recently amended the amusement tax by-laws 

making the tax applicable to out-of-town 

entertainments, whether sponsored locally or 

not. 

4 Kingston Houses Unite 

To Stage Movie Month 

KINGSTON. ONT.—Taking a leaf from the 

succcs--ful cooperative drive of the Ottawa 

Theatre Managers Ass'n. the four local theatres 

have launched a Movie Month as a 

combined business booster under the slogan 

of "Movies Are Still Your Best Entertainment." 

The campaign was announced in a special 

two-page splash in the Kingston Whig- 

Standard, consisting of publicity and ads of 

22 local merchants. The spread featured a 

contest which called for the finding of missing 

letters, the first 50 correct replies being 

rewarded with a double pass. 

The four Kingston houses are the Capitol 

and Grand. Famous Players chain: the 

Odeon and Biltmore. The quartet have lined 

up special pictures for the celebration. 

New Dollar Parity Aids 

Canadian Film Firms 

TORONTO—Film companies in Canada 

gained an advantage in the matter of remittances 

to home offices in New York when 

Canadian and U. S. dollars reached parity 

on October 19. The Canadian dollar has been 

at a premium for more than three years, 

reaching a peak of better than 4 per cent 

at one time. Since October 19, the U. S. 

dollar was quoted at a slight discount— 

small fraction—in the money market but not 

enough to hurt. Even Canadians have asked 

for equity in currency for the two countries 

for some time to facilitate trade. 

Play Group Seeks Avenue 

TORONTO— AiTungement.i are beinn made 

for the early opening of the Avenue, a former 

Toronto unit of the Famous Players chain, 

under the auspices of the New Play Society 

for a dramatic stock season. Also -scheduled 

for the theatre soon is the Israeli picture. 

"Hill 24 Does Not Answer," which will be 

followed by the stage policy. 

TORONTO 

/"•lyde Gllmour, film commentator, was in 

New York to see "Oklahoma!" in Todd- 

AO at the Rlvoli and he reported that the 

picture was "stunning," but had a few technical 

presentation faults . Theatres 

have yet to annoimce the prospective date for 

the opening of the new Odeon in the Don 

Mills suburb of Toronto. Designed from the 

ground up for latest presentation processes, 

the new theatre will seat 1,200 and will have 

extensive parking facilities . . . Manager 

Don Edwards of the Tivoli in Hamilton had 

the cooperation of station CKOC for a morning 

homemakers show October 19 with a 

combination program and prizes, the screen 

feature being "Wichita." Adult admi.ssion 

was 55 cents . . Gerald Peters, former manager 

. 

of the Toronto Odeon, was the producer 

of Memory Music Hall, a British-type variety 

show, at the Eaton Auditorium October 19, 

for which he was the master of ceremonies. 

A nice crowd attended. 

With Len Bishop, manager of Shea's, supervi.îns 

for the house committee. Barkers of 

Toronto Variety Tent 28 and their wives 

enjoyed a Halloween party at the clubrooms 

Friday (28t. There were giveaways, prizes, 

contests, plenty of eats and other features 

including dancing . Al Ford of the 

Palace, Hamilton, has booked the Toronto 

Symphony orchestra for a concert November 

16 in cooperation with the McMaster University 

Alumni A.ss'ti. Leon Fleishcr. pianist, 

will be guest artist. 

Fred Fink has extended the budget night 

policy from one to two nights, Thursday and 

Friday of each week, at the neighborhood 

Astor here. On these nights a family price 

of $1 prevails. It's the first such plan for 

Toronto. 

With the season drawing to a close, the 

Canadian Drive-In at St. Catharines offered 

a goodwill gesture in staging a show under 

the auspices of the Grantham Township Police 

Ass'n with proceeds being turned over 

to the police for promotion of safety among 

school children in the township in which the 

theatre is situated. The flat price of $1 

per car was charged for the show which consisted 

of "Lure of the Sila" and "Master 

Plan" . . . Still operating here w-ere the 

Northwest and Scarboro drive-ins. which are 

units of 20th Century Theatres. The Hamilton 

Drive-In is the last of the season for 

HANDY 

Hamilton, but for the niM-t pan thi' cm ilieuires 

have closed down m Ontario. 

. . . Vital 

Officers of Toronto Variety Tent 28 were 

hosts to more than 60 directors of the Ontario 

Society for Crippled Children from many 

points in the province for a tour of In.spection 

October 19 of the Variety Village School 

for handicapped boys. The visitors were impressed 

with the school program 

statistics: Earl Scandrett, manager of the 

Famous Players Royal at Woodstock for 24 

years, is a bachelor. On the other hand, 

Manager Harry Wil.'-on of the Chatham Capitol 

is well married. The Wilsons have seven 

children. 

The Avenue, a former Toronto suburban 

unit of Famous Players, has been reopened 

by Jane Mallett Associates for stock company 

presentations starting with a twoweek 

engagement of "Fine Frenzy," a revue 

with a local theme, the prices scaling to 

S2.50 . . . The International Cinema had encouraging 

crowds for "Martin Luther" in the 

second week of its comeback engagement 

while the Pylon had a new Italian picture in 

Malombra." The Savoy featured a repeat 

run of "We want a Child" . Players 

gave a splash campaign for "The Seven 

Year Itch" as the "Show of the Week" at 

eight of its key neighborhood units here, the 

line-up comprising the Alhambra. Beach. 

Capitol, College. Parkdale, Palace, Runnymede 

and St. Clair. 

In celebration of its first anniversary, the 

Golden Mile featured an all-CinemaScope 

which w-as topped by "Night People." Ths 

bill 

suburban theatre is an integral part of the 

handsome Plaza supermarket and the policy 

has been adopted of holding 4 p. m. shows for 

juveniles, right after school, while the 

mothers devote their attention to household 

buying. 

Youngest in FPC 

OTTAWA—Louis J. Gauthier. manager of 

the Cartier Theatre in Hull since 1940, is the 

youngest member of the 25 Year Club of the 

Famous Players Canadian circuit. 

He entered 

the FPC family as a youth in his teens at 

North Bay, his native city. 

Grosse-Kiasne Productions has inked Angela 

Lansbury to star in "Please Murder Me."

. . Famous 

in 

; October 

' 

WINNIPEG 

/General Sales Manager Joe Bermack of 

Peerless Films, spent a week in the Winnipeg 

offices conferring with local Manager 

Charlie Krupp . Players Manitoba 

supervisor Harold A. Bishop was on a vacation 

. . . Lou Goldin is holding a Search for 

Talent at the Beacon and urges the public to 

•come down and be a booster for your favorite." 

The talent search goes on the stage at 

9 in the evening, immediately before the 

regular professional stage show at 9:30. 

Hugh Vassos, Paragon at Melville, Sask., 

conferred here with Paragon Theatres associate 

Joe Harris. He expressed pride In the 

fact that exhibitors from all over western 

Canada are going out of their way to stop at 

Melville and visit his newly built theatre. 

The visiting exhibitors and distributors have 

dubbed the Paragon "the gem of the prairies." 

For the first time in years controversy 

waxes fast and furious about a forthcoming 

electorial issue—the referendum on Sunday 

.sports. In recent years elections and election 

i.ssues have had their usual Canadian re- 

.>-:erve, but the Sunday sports question has hit 

the front pages day after day with strong pro 

and con statements from the two opposite 

camps. The clergy and adherents, who are 

against commercializing Sunday, are putting 

up a strong fight, naming names and behindthe-scenes 

reasons. In all the arguments, the 

shadow of show business rears its head. The 

anti.sports clan claims that the passing of the 

referendum will eventually lead to the opening 

of theatres on Sundays, which to them is 

still more undesirable. 

Capitol Combines Action 

With Lower Price Scale 

TORONTO — Famous Players Canadian 

Corp. provided a thrill by reopening the Capitol 

at Peterborough, a 900-seat unit, which 

had been closed since early in the summer, 

an active policy being indicated in the reopening 

program which consisted of "Escape 

to Burma" and "Navy Air Patrol." Continuous 

performances from 1 p.m. have been 

adopted and the announced admission scale 

Includes 15 to 40 cents for matinees and 

20 to 60 cents at night. 

The chain continued to operate the newer 

Paramount In Peterborough without a break, 

this hou.se having a modern cooling and 

ventilating .system, which is an Important 

factor In these competitive days. The Peterborough 

Drive-In, an operation of 20th Century 

Theatres, an affiliate of Famous Players, 

was closed for the .season when the 

Capitol was opened. 

Sam Watson Improves Theatre 

GRAETTINOER, IOWA— Sam Watson purchii.sed 

a new projector lens for his Watson 

Theatre. Watson recently installed a new 

widescreen 

Curtain at 8:30 Every 3 or 4 Weeks 

Succeeds at Theatre in Small Town 

I 

OSOYOOS, B. C—The Sunland Theatre 

this small town of 887 population 

is managed by 1 392 seats 

a young manager with 

ideas, Eddie Jette. Right after a.'jsuming the 

managership for the group of hard-headed 

businessmen who own it and who recognize 

the necessity of a motion picture theatre in 

their community, Jette began casting about 

for ideas that would convert the house, if 

not into a money-maker, at lea.st into a project 

that would carry itself. 

Facing seven-day a week opposition in the 

state of Washington, a mile distant, and a 

Cinemascope house 17 miles north of him, 

to say nothing of a key circuit house and a 

class drive-in a few miles north again, both 

'scope equipped, Jette admittedly had problems 

with the toughest kind of opposition. 

And when the U. S. theatreman opened a 

drive-in, things looked that much more bleak. 

However, by careful booking, watchful 

buying and good housekeeping, the Sunland 

managed to keep its head above water w'ith 

minimum subsidizing by the owners. Overlooking 

no opportunities and having had the 

benefit of seeing how other theatres had 

profited by the so-called "art theatre" policy 

in the past, an idea took root and kept growing 

in the manager's mind. If the Curtain 

at 8:30 had proven profitable in larger centers 

where he had worked as a projectionist, 

why not try It In Osoyoos? 

BOARD SLOW TO ACCEPT 

Admittedly, it was not easy to sell his board 

of directors on the idea, but Ed persisted and 

finally it was decided to give the plan a 

Somer James of Theatre Poster Service has whirl. Contacting Jack Reid. British Columbia 

representative of the J. Arthur Rank 

informed exhibitors to check their packages 

more carefully and report damaged or soiled company, who has had a great deal of experience 

with this type of operation, plans 

accessories. The cooperation of all concerned 

in returning the material in good condition were discussed, ideas were exchanged and a 

and keeping an eye open for substandard method of operation worked out. 

items will result in better material for all, 

As Jette reports: "The Idea was conceived 

with a faint heart and a great deal 

he said. 

of trepidation, much planning and mental 

haggling, and was kept in the embryo stage 

until this summer. After making the initial 

booking, for mid-September I started my 

campaign immediately, first by word of 

mouth, very important in a small town, followed 

up by contact with music teachers, 

school teachers and the various types of 

people that I thought would appreciate this 

type of photoplay. This preliminary campaign 

was instituted and carried out not 

only in O.soyoos, but all the neighboring 

communities. 

"The interest shown made me realize that 

maybe I had something. Next step was the 

insertion of small slug.s every week in all 

the small-town papers in the district, 'Watch 

for Sunland Soiree.' This was the name selected 

for our presentation and the insertion 

of these ads created more curiosity than I 

thought possible. In answering queries, our 

aim was to create the impression that we 

were going to try something big, something 

different: above all somewhat sophisticated 

—we tried hard to avoid any appearance of 

stuffiness." 

The J. Arthur Rank production of "Hamlet," 

Cscar winning picture produced by and 

starring Laurence Olivier, was selected as 

the kickoff presentation. The trailer was 

played a full week before the picture was 

shown, and Jette Inserted a nine-foot strip 

of blank film at the beginning and end 

of the trailer, which produced an effective 

on-screen result. Two days before the playdate, 

a light delivery truck toured the district, 

carrying three-sheet displays and featuring 

music played by a Hammond electric 

organ. Jette says: "I think I will .secure a 

patent on the unit I designed to play a Hammond 

organ off a car battery, the one used 

for the truck. That way I could use the 

generator to keep the battery charged. I will 

send a diagram and requirements for operation 

of the unit to anyone who wants to use 

it for a similar setup." 

Needless to say. the organ recital was Interrupted 

by announcements concerning the 

show. 

quite 

, 

' 

FINE ADVANCE SALE 

The day of the Initial showing rolled 

around with a most satisfactory advance 

sale, and the Sunland Theatre was swept 

and burnished as thoroughly as a key center 

ace-house for a national opening. 

Said JARO Manager Reid: "I've seen 

number of Curtain at 8:30 shows in larger a 

British Columbia centers, but Osoyoos need 

not take off Its hat to any of them." 

Since the class of patrons normally attracted 

by this policy is almost wholly interested 

In what he is going to see, Jette 

closed off his candy counter (except for a 

few high priced Items) and draped the bar 

with borrowed material and banked It with 

flowers. (Promoted, of course! Mrs. Jette, 

i 

in formal attu'e. w'elcomed the patrons; two 

charming young women, daughters of one 

of tjie directors, acted as usherettes, and 

an air of quiet dignity pervaded the lobby. 

Most important, the organist was on stage 

to play for a solid hour, amid a bank of 

flowers. 

The solid applause at the completion of 

his presentation, made it apparent that this 

type of preshow entertainment Is something 

to be considered. 

Reid was introduced from the stage and 

commended the town, the theatre and the 

management on the manner of presentation, 

the decor, praised the audience for its solid 

.support of the plan and commented on the 

closing of the popcorn machine, which 

elicited a round of applaiLse, which seemed to 

justify the closing of the candy bar on this 

particular evening! 

OTHER ATTRACTIONS 

Gratified by the success of the opening of 

Sunland Soiree, the plan is being continued 

in Osoyoos. Upcoming pictures Include 'The 

Seventh Veil," "The Importance of being 

Ernest," "The Browning Version," "Oliver 

Twist." "Great Expectations, and "Blithe 

Spirit" and others. 

So here's an Idea that can be adopted to 

good advantage in any small town; but as 

Jette told this correspondent: "If you ai'e 

not prepared to work, and to think, and to 

remember that you are putting on a show 

for people who are not regular showgoers— 

then forget it. Use your head and your hands 

and your feet—and you'll fill your seats. It's 

worth a try, at least." 

Well, one swallow doesn't make a summer 

—but In the small town of Osoyoos, the Sunland 

on every third or fourth Wednesday 

is playing to triple ordinary business. 

90 BOXOFFICE : 

29. 1955

; October 

> 

INDUSTRY PROFILE 

Helps His Theatre by Helping Friendly Merchants 

TORONTO Tlu' dotiiutiou yiveii by Al 

Hai-tshoin, iniuiaKer of the RcKent Tlieati-e 

in Oshawa for Famous Players Canadian, 

of exploitation is doing something 

good for the theatre and something good 

for tile merchant Involved. 

HarUshorn. writes Harry Allen jr. In a 

recent i-ssue of What's New? the PPC 

publication, took a temporaj-y job as an 

usher, but the job stretched to 30 years 

and has not ended yet. Hartshorn, 47, recently 

left a sanitarium at Hamilton after 

treatment for an illness. 

"No exploitation is any good," said AI, 

"unless you can give the person with whom 

you are cooperating, something in return. 

If you just walk into a store and fasttalk 

the merchant into a deal, slap-dash 

up his window ar.d walk out. you are going 

to feel like an awful heel the next time 

you walk into his store, even if it is to 

make a purchase. 

"You have to have something positive to 

sell the merchant. You can help him: he 

you. The merchant is always looking for 

new ways to sell his merchandise. If you 

have a positive idea of how to help him, 

he will welcome your aid." 

One of his top exploitation jobs was the 

one he did for "Love Finds Andy Hardy." 

while he was manager of a Hamilton theatre. 

For it, he won a prize from MGM. 

Fences were posted, balloons were dropped 

over the main intersection from an airplane, 

the whole town was sniped and contests, 

based on Mickey Rooney's popularity, 

were run. 

Al fondly remembers the use he put a 

whole downtown corner fence surroanding 

the building under construction. For ten 

days, various segments of the picture's title 

were put up on a big white sheet. The 

segments didn't go up in any order, thus 

arousing the curiosity of the passerby. 

Hartshorn said his method of dealing 

with exploitation in pictures is to "first 

look for the angles in the picture. Certain 

pictures obviously lend themselves to exploitation." 

His definition of exploitation 

is "you plan out .something in which you 

do good for your theatre, and something 

good for the merchant." The recent promotion 

with Timex Watch Corp. on "20,000 

Leagues Under the Sea" was one of the 

best examples of this type of exploitation, 

believes Al. 

"It gave the merchant an avenue of 

sales, while it gave the exhibitor an opportunity 

of exploiting his own merchandise," 

he said. "With this type of promotion, the 

theatre manager can return to the merchant, 

ami be ready, willing and able to 

ask for further promotions." 

AI leai'ned his le.s.sons from a variety 

of teachers. They Included the circus-type 

of promotions from Fred Shaefer: the 

art of detail from Morris Stein, eastern 

division general manager: the art of persistence 

from Dan Krendcl, Ontario district 

B supervisor, and organization from 

Jack Arthur, now executive producer for 

the CNE. 

Before entering the theatre business, Al 

had traveled throughout the U. S. with an 

uncle. He did a variety of jobs, and one 

day, while holidaying, he went into a theatre 

in Toronto. He ran into a friend of 

his, who was then head usher. He asked 

Al if he wanted to work for a couple of 

weeks. 

"I wasn't fussy at working. But it 

stretched into 30 yeais," .said Al. 

Ned Miller was manager, Maurice Doyle 

treasurer, and Bob Knevel took over later. 

Just before the theatre changed to the 

Imperial, Morris Stein became manager. 

From him, AI learned the importance of 

detail. The necessity of thoroughness was 

all-abiding with Stein. 

Al rose through the ranks of the Imperial 

staff, becoming first head usher 

then chief of service, staying there until 

the stage-policy was abolished. Fred 

Shaefer, a man who loved the practical 

joke, gave Al his first opportunity at exploitation. 

He also taught AI how' to handle 

crowds. Although Al had grown up in 

downtown Toronto, "I still had a queasiness 

about handling people. Fred knew 

the right way to handle them." 

Hartshorn's first experience with exploitation 

with Fi-ed was the distribution 

of heralds, window cards and biU-posting. 

In thase days it wasn't just a case of 

putting out a few window cards. The service 

staff would put up a thousand onesheets. 

2.000 w-indow cards and 20.000 heralds. 

It w-as the job of the service staff 

to look after this job, said Al. AI recalls 

the fights that the .service staff would run 

into in competing for bill-posting space. 

Many the fights that were had between 

the competitors, posting over each other's 

paper, and the fights "were quite sticky, 

fighting w'ith paste brushes and paste," AI 

grinned. 

During the winter, paste froze, making 

it impossible to put the sheets up w'ith it. 

Instead, water would be thrown on the 

sheets, freezing and acting as a glue to 

hold them against the boards. The sad 

part came when the sun .shone. 

Under Stein, Al became the specially 

he Is today at making tleups with stores 

He arranged windows with such different 

Toronto stores as Heintzman's and Eaton's 

He developed it more when the theatre begin 

bringing in name-stars for stage shows, 

as per.sonal appearances were arranged at 

the stores, etc. 

It was a big and good staff with which 

Al worked at the Imperial. But while he 

gained a lot of outside experience on the 

theatre's time, he learned the operation of 

the books on his own time under Bob 

Knevel. 

This extracurricular activity resulted in 

Al being appointed assistant to Dan 

Krendel at the Tivoli in Toronto. 

"Boy. did we ever do lots of exploitation 

in those days. I learned from Dan the 

art of spending a dollar to make ten. This 

was the true art of exploitation." recalled 

AI. 

Typical of the work done by Krendcl 

and Hartshorn was the promotion of 

stuffed African animals from the Royal 

Ontario Museum in order to exploit a 

jungle picture. The animals, which took 

AI four days to obtain from the museum 

were used as lobby displays and window 

displays. 

"Dan and I were willing to try for anything. 

When it looked impossible, we did 

it." smiled AI. 

AI moved to the Family here. later the 

Lake, after his stint at the Tivoli. Then 

he took over as house manager of the 

Palace in Hamilton under George Stroud, 

where he stayed four years. 

A stay of eight years in Sault Ste. Mai le 

where AI opened the Orpheum. followed 

He managed the Algoma Theatre later as 

well. Then in 1947. AI was made managei 

of the Regent in Oshaw'a. 

When he moved to Sault Ste. .M.u < 

he was lost when it came to new ;>.•;. 

ads. Tliat was one phase of showman 1 

he knew nothing of. but he dug in with tin 

assistance of the advertising manager of 

the newspaper, and learned. The ad manager, 

as a matter of fact, became one of 

Al's closest friends. As a result, whene\ei 

AI needed space in the newspaper he received 

it. A reciprocal arrangement was 

developed between the two men, and Al 

never had any trouble with the newspapei 

Besides the Andy Hardy prize, Al won 

the "Blitz for Fitz" contest for the eastern 

division and won first prize for ballyhoo 

Hartshorn and wife Helen have one son 

Paul, 13. 

Two Managers Are Named 

At Fort William, Ont. 

FORT WILLIAM. ONT.—James Cameron. 

Famous Players Canadian supervisor here, 

has named two new managers of local houses 

and has announced a modernization and rebuilding 

program for the theatres. 

Charles Bahrynowski. formerly of the Orpheum. 

now is manager of the Royal Theatre, 

and Frank Sabatini has been named 

manager of the Lake Theatre. 

Remodehng plans for the Royal include 

new projection and sound equipment and installation 

of a widescreen. Old outdated seats 

will be replaced and the balcony is being 

altered. A new program innovation at the 

Royal will be Hollywood studio preview night. 

Changes at the Lake will include installation 

of widescreen equipment and better lighting. 

The theatre will feature an art film 

policy. 

Two other FPC lakehead theatres, the Orpheum 

in Fort William and the Lyceum, 

Port Arthur, recently were disposed of by the 

firm. These theatres, according to Cameron, 

were sold because the cost of renovation 

would be prohibitive. 

The Orpheum, closed after nearly 44 years 

of operation, was purchased by Guido Dolcetti, 

automobile dealer, who has not yet announced 

plans for the site. 

First Runs Started 

NEW WESTMINSTER. B. C—Brent Kelly, 

manager, has launched a new first run policy 

at the Odeon Theatre here, starting with 

"Above Us the Waves." which ran day and 

date with the Vogue in Vancouver. 

BOXOFFICE ; 

29. 1955 

91

; October 

TfCouiM /in€ê€teft^Ûi4tSi^-MO^ ABOUT YOUR THEATRE? 

lo win public favor, your theatre needs: 

PATRON 

COMFORT 

CHARM of COLOR 

HARMONY of 

DESIGN 

Improvement 

" PAYS... 

Do If 

. NOW! 

MODERN 

THEATRE 

Theatre improvements are reported 

in detail in the monthly 

Modem Theatre section of 

BOXOFHCE. The hows and 

whys are detailed and pictured 

to make them easy for you to 

use in your own theatre, for 

your own local needs. 

Bo sure to read this big, wellplanned 

section, issued the 

first Saturday of each month. 

Improvements are on investment that pays. 

Many a closed house lacks only the extra appeal 

of color, design and patron comfort. 

Thousands of passive ticket buyers can be 

changed into enthusiastic supporters by extra 

eye appeal, comfort appeal of an improved 

modern building. 

BOXOFFICE, from every angle, gives you 

information you need and inspires you with 

courage to do as others are doing to make 

your business hum. 

Keep up with the times—ahead of the demands. The 

public is flocking back to pictures, disappointed with other 

forms of entertainment. Is your house clean and wholesome, 

attractive at all times? 

The information offered is invaluable 

for any progressive 

exhibitor. 

Always out front 

with leadershipplans— 

methods 

OXOFFICE 

92 BOXOFFICE 

: 

29. 1955

: October 

0X0fflCE(Bf]f)iiJJ]i/ÛJD5 

rhe EXHIBITOR HAS HIS SAY ABOUT PICTURES 

ALUED ARTISTS 

Annapolis Story, An lAAi—John Derek, 

)lana Lviin. Kevin McCarthy. Well acted 

.ttture III beautiful color. Drew about avergt 

Nice little weekend show to plea.se anyne. 

Busine.-^s beinw only half of normal for 

ny picture, well .satisfied with this. Played 

hurs Fri., Sat. Weather: Fine.—Walt and 

da Breltling. Comfrey Theatre, Comfrey, 

Unn. Village and rural patronage. 

COLUMBIA 

Bad for Each Other (Con— Charlton Hesan 

Lizabeth Scott. Dianne Foster. Not as 

ad" for us as the trailer and the title sounded 

ke It would be. In fact, it drew good busless 

and fair comments. Why a doctor would 

ave gone for such a louse as Scott porrayed 

didnt make sense, but doubled with 

Gunfighter" it still gave them more enterainment 

than they were charged for. Bucked 

irst night football game of the season with 

his duo for good business. Played Fri.. Sat. 

S'eather: Windy.—Bob Walker, Uintah The- 

,tre. Fruita, Colo. Small-town and rural 

latronage. 

Kiss and Tell (CoD—Reissue. Shirley Tem- 

.le, Jerome Courtland. Walter Abel. Here's 

. reissue that's top family entertainment, 

plenty of 

rhis picture will give your patrons 

aughs and fun. more family 

What we need is 

jrpe movies like this one. patrons My are 

ired of those costume pictures. Played Tues., 

.Ved.—Mitchell Kelloff, Spur Theatre, La 

/eta, Colo. Small-town and rural patronage. 

Priie of Gold, A iCoD-Richard Widmark, 

Jal Zetterling, Nigel Patrick. Gold bullion 

iug from a river bottom is the only take I 

:ould find on this picture. Sure no take at 

he boxoffice. Picture itself was a nice hunk 

)f a story, but seems as though the public 

lust won't take to a foreign-made production 

10 matter how good it is. Played Wed., Thurs., 

=Y1. Weather: Cool.—Robert Klinge, Uptown 

rheatre. Sedalia, Mo. Medium size town and 

rural patronage. 

METRO-GOLDWYN-MAYER 

Bad Day at Black Rock (MGM)—Spencer 

Tracy, Robert Ryan. Anne Francis. When I 

-aw this picture, I thought I had found a 

natural for my small-town trade. Here is 

1 picture that is different from the average 

run of the mill and has a good cast. I thoroughly 

enjoyed it, but at the boxoffice, it did 

nothing. This was not the fault of the picture. 

It has all the possibilities for a box- 

Jfflce bonanza. Played Wed., Thurs. Weather: 

Good. Olin Evans, Olin Evans Theatres, Florsla.. 

Ala. Small-town and rural patronage. 

Blackboard Jungle (MOM)—Glenn Ford, 

Anne Francis, Louis Calhern. A widescreen 

attraction which will do a little extra business, 

but it's not worth top money. Played 

Sun., Mon.. Tues. Weather: Hot.—Leo A. 

Backer, Valley Theatre, Browns Valley. 

Minn. Small-town and rural patronage. 

Hit the Deck (MGM)—Jane Powell, Tony 

Martin. Debbie Reynolds. An excellent picture 

that drew above average. Many said 

It was better than "Show Business." Everyone 

to his own opinion. Played Wed., 

Thurs. Weather: Hot.—D. W. Trisko, Runge 

Theatre, Runge, Tex. Small-town and rural 

patronage. 

Love .'NIc 

or Leave Me (MGM>—Doris Day. 

James Cagney, Cameron Mitchell. A very 

good picture, but they broke out in song too 

often and I guess our patrons just don't like 

Cagney. At least, they stayed home. We 

can't seem to sell music in any form here 

of late and feel whipped everytime we book 

a musical of any kind. This was no excep- 

Does Better With Reissue 

Than on Initial Run 

g.ATTLEGROlTND (MGM)—Van Johnson, 

John Ilodiak, Rirardo Montalban. 

Here is a picture you can't miss—buying 

it. You can't go wrong. This reissue you 

can put at the top of the reissue list. 

Spur Theatre 

La Veta, Colo. 

MITCHELL KELLOFF 

tion, so we took another beating. Played Sun. 

through Tues. Weather: Rainy.—Mayme P. 

Musselman, Roach Theatre, Lincoln, Kas. 

Small-town and rural patronage. 

Tarzan, the Ape Man (MGM "—Reissue. 

Johnny WeissmuUer. Maureen O'Sullivan. 

Played to a good attendance despite a fair 

going on in a neighboring town, with a Buick 

being given away each night. There was 

lots of action, plus an ideal story. No walkouts. 

Print and sound good. Played Fri., 

Sat. Weather: Fair.—Clyde W. Browning, 

Ecru Theatre, Ecru, Miss. Small-town and 


PARAMOUNT 

Appointment With Danger (Para)—Alan 

Ladd. Phyllis Calvert, Paul Stewart. Good 

black and white cops and robbers. Ladd plays 

the part of a postal inspector In the process 

of foiling a million-dollar postal robbery. 

Good Tuesday, Ladies night. Played Tues., 

Wed. Weather: Warm.—Lew Bray Jr.. Queen 

Theatre, McAUen. Tex. English-Spanishspeaking 

patronage. 

Far Horizons, The (Para)—Fred MacMurray, 

Charlton Heston, Donna Reed. Swell picture 

with magnificent color and gorgeous 

scenery. Should have been better patronized 

at 45 cents admission. After all, where can 

they get any other entertainment for two 

hours at such a price? Played Sun., Mon. 

Weather: Good.—Leonard J. Leise, Roxy Theatre, 

Randolph, Neb. Small-town and rural 

patronage. 

Three Ring Circus (Para)—Dean Martin, 

Jerry Lewis, Joanne Dru. I don't know 

whether there's anything to VlstaVision or 

not, but this was certainly one of the sharpest 

and prettiest pictures I've ever tinted the 

front wall with, and I'd rather have more like 

It than all the new shapes and sizes they'll 

come up with. Here's an excellent circus story 

that will please young and old. Even the 

oldsters who won't take this team in, but 

whom I was able to persuade to take a chance 

on a money back guarantee, thought the 

circus background made this great. It isn't 

another "Greatest Show," but it will do solid 

business anywhere if you push it. Played 

Sun., Mon., Tues. Weather: Lovely fall.—Bob 

Walker, Uintah Theatre, Fruita, Colo. Smalltown 

and rural patronage. 

You're Never Too Young (Para)—Etean 

Martin, Jerry Lewis, Diana Lynn. Good Martin 

and Lewis starrer. VistaVlslon is especially 

good and added much to this excellent 

film. Our business was way above normal. 

with many new faces at our theatre. Wish 

Hollywood would get Martin and Lewis some 

really good stories to work on. Most all of 

them are built on the same order, but this 

one still is not a bad film. Played Sun., Mon. 

Weather: Fair.—Jerry B. Walden, Crest 

Theatre, Seagoville, Tex. Small-town and 


RKO RADIO 

Farmer's Daughter, The (RKO)-Reissue. 

Loretta Young, Joseph Gotten, Ethel Barrymore. 

Another oldie we picked up for a song 

and played to good houses three nights running. 

Was enjoyed immensely and mostly by 

adults, which is okay by us. Did better than 

first time around. Played Sun., Mon., Tues. 

Weather: Beautiful.—Walt and Ida Breitling. 

Comfrey Theatre, Comfrey, Minn. Village and 


Susan Slept Here (RKO)—Dick Powell, 

Debbie Reynolds, Anne Francis. This was a 

humdinger! We thoroughly enjoyed every 

minute. Debbie is delightful and Dick is dependable. 

He never fails. You've all shown 

this, so I'm not telling you anything new. 

Played Fri.. Sat., Sun.—Frank E. Sabin, Majestic 

Theatre, Eureka, Mont. Small-town 


Underwater! (RKO)—Jane Russell. Gilbert 

Roland. Richard Egan. Played 2-D regular. 

Beautiful! Business was very good Sunday, 

but dropped Monday. Of course, there were a 

few scenes Mildred would not let me watch, 

but I saw enough. It's GOOD! Played Sun., 

Mon. Weather: Fair.—Joe and Mildred Faith. 

Linn Theatre, Linn, Mo. Small-town and 


REPUBLIC 

Carolina Cannonball (Rep)—Judy Canova, 

Andy Clyde. Ross Elliott. This Is what they 

like to see. I can make money on this type 

of show bought right. Played Wed. only. 

Weather: Fair.—Leo A. Backer, Valley Theatre. 

Browns Valley, Minn. Small-town and 


Carolina Cannonball (Rep)—Judy Canova. 

Andy Clyde, Ross Elliott. Here is Judy 

Canova at her best. A down-to-earth feature 

comedy that pleased my patrons. They sure 

did laugh and at times I had to have the 

sound brought up so they could hear the 

dialog. Andy Clyde is extra good in this. If 

you are looking for a picture for your Friday- 

I Continued on following page) 

BOXOFHCE BookinGuide : 

29, 1955

• 

Small-town 

: 

October 

The EXHIBITOR HAS HIS SAY 

(Continued from preceding page) 

Saturday change or for family night, then 

this is the one you want. Played Tues., Wed. 

—Mitchell Kelloff, Spur Theatre, La Veta. 

Colo. Small-town and rural patronage. 

CENTURY-FOX 

Seven Cities of Gold (20th-Fox)—Richard 

Egan, Anthony Quinn, Michael Rennie. A 

highly praised picture by all who saw it. 

Michael Rennie did a magnificent job in the 

part of Father Junipera Scrra. Ran special 

matinee for local school. Did average business. 

Played Sun., Mon.—Stan Schnacky, El Lago 

Theatre, Rice Lake, Wis. Small-town and 


Seven Year Itch, The (20th-Fox)—Marilyn 

Monroe, Tom Ewcll, Evelyn Keycs. We did a 

very nice business on this one, but sure had 

a lot of squaks. Guess they were curious and 

expecting too much. I thought It was terrible 

until after viewing same a time or two, then 

It got better, but I was the only one who 

looked the second time. Okay for best time. 

Played Sun., Mon., Tues. Weather: Very 

nice.—Mnyme P. Mussclman, Roach Theatre, 

Lincoln, Kas. Small-town and rural patronage. 

UNITED ARTISTS 

Battle Taxi (UA)—Sterling Haydcn, Arthur 

Franz, Mar.shall Thompson. Thl.s was sort of 

grim, especially for the young fry. Didn't 

draw especially well for some reason even 

though It was a very well-made picture and 

true to in Korean War. life Played Thurs., 

Fri., Sat.—Walt and Ida Brcltllng, Comfrey 

Theatre, Comfrey, Minn. Village and rural 

patronage. 

Little Kidnappers, The (UA)—Duncan Macrae, 

Jean Anderson, Adrienne Corri. Amen 

to the many fine comments on this grand 

little show! I can't recall a more satisfying, 

heart-warming story. Played Fri., Sat.. Sun. 

Weather: Okay.—Frank E. Sabin, Majestic 

Theatre, Eureka, Mont. Small-town and 


20th 

Beneath the 12-Mile Keef (20th-Fox)— Not As a Stranger (UA)—Olivia DeHavilland. 

Robert Mitchum, Frank Sinatra. This 

Robert Wagner, Terry Moore, Gilbert Roland. 

A stellar cast takes a popular story and comes production was generally well received and 

up with the kind of answer that should the comments heard were many and varied. 

please nothing but packed houses. The photography 

alone should be ample reward for on the dialog and the heart scene was almost 

Many patrons thought it was a little heavy 

the low admissions we charge in Fruita. But too much for some. The story was good, but 

what happens? We don't do average business 

for the bread and butter change. Was it 

milked on the first run? Or was it because 

we packed them in with the same story just 

as ably enacted by a fine cast when it was 

New Prestige Is Gained 

made a couple years ago by Columbia or 

With 'Man Called Peter 

Monogram, I forget which? Anyway, the 

price was sure a lot cheaper on the original fJfAN CALLED PETER, A (20th-Fox)— 

and the results monetarily pleased me much 

Richard Todd, Jean Peters, Marjorie 

more. Played Fri., Sat. Weather: Lovely.— Rambeau . . . And then I get one like 

Bob Walker, Uintah Theatre, Fruita, Colo. this and I'm ashamed of all the things 


which I thought were done to me when 

they figured out the picture stretchers. 

How to Marry a Millionaire (20th-Fox)— This is the most wholesome feature most 

Betty Grable, Marilyn Monroe, Lauren Bacall. 

A great cast in a Cinemascope picture. 

of us will ever be privileged to run. Most 

folks won't think about it, but they spend 

The story is good and the performances of the probably an hour of their time in your 

entii-e cast are good, but for some reason, seats doing nothing but listening to Mr. 

it 

did not click here. My lenses are still not Marshall's sermons and still they're 

right for Cinemascope, perhaps that had greatly entertained. This is the feature 

something to do with it. Business was below that will add new prestige and stature 

average, which was disappointing. Played to your position as the town's leading 

Mon., Tues. Weather: Good.—F. L. Murray, entertainment merchant. Excellent business, 

of course. Fourth ranking grosser 

Strand Theatre, Spiritwood, Sask. Smalltown 


for 1955. Todd should get a special award. 

Magnificent Matador, The (20th-Fox) — 

BOB WALKER 

Uintah Theatre 

Maureen O'Hara, Anthony Quinn, Manuel Fruita, Colo. 

Rojas. A bull-fighting picture based on the 

life of a matador. Due to the Spanish population, 

this one held up despite the weather. 

Played Sun., Mon., Tues. Weather: Hot.— 

D. W. Trisko, Runge Theatre, Runge, Tex. 


average business. Played Wed. through Sat. 

Rocket Man, The (20th-Fox) — Charles Weather: Fair.—P. A. Phillips, Nortown Theatre, 

Fhnt, Mich. Industrial patronage. 

Coburn. Spring Byington, Anne Francis. A 

nice little family picture, on the slow side for 

action fans. There's a lot worse around than 

this one. We did all right. Played Wed., 

Thurs., Fri., Sat. Weather: Warm.—Harold 

Bell, Opera House. Coaticook, Que. Smalltown 


Bob Mitchum was the drawing card. The 

western fans will not go for this one, but 

we coupled it with a western and did an 

Vera Cruz (UA)—Gary Cooper, Burt Lancaster, 

Denise Darcel. The selling angle here 

was okay. We played it too late and paid 

too much, so UA ended up with the big end. 

Played Sun., Mon., Tues. Weather: Hot. 

D. W. Trisko, Runge Theatre, Runge, Tex. 


UNIVERSAL-INTERNATIONAL 

(U-D—Mar- 

Ma and Pa Kettle at Waikiki 

jorie Main, Percy Kilbride, Lori Nelson. No 

need to talk. All you need is the name out 

front and they come from miles around. Why 

can't we get them in like this for other pictures. 

Boxoffice well above average. Played 

Sun., Mon. Weather: Good.—D. J. Seng, 

Karlstad Theatre, Karlstad, Minn. Smalltown 

and nu-al patronage. 

Revenge of the Creature (U-I>—John Agar, 

Lorl Nelson, John Bromfield. Here is one that 

drew above the average in a small-town indoor. 

I would have bet we would not have 

gotten film rent back. I used to be able to 

call 'em pretty well, but no more. Maybe 

they just wanted to get out of the four walls 

that night or could it be that television reception 

was poor? As a usual thing, we don't 

touch them like this except for the lower half, 

so we are still wondering. Played Thurs., Fri. 

Weather: Good.—OUn Evans. Olin Evans 

Theatres, Florala, Ala. Small-town and rural 

patronage. 

Tumblrwecd (U-I)—Audie Murphy, Lorl 

Nelson, Roy Roberts. This is a pretty good 

western In Technicolor, a little different in 

story, and well received here. Audie Murphy 

Is not a great drawing card In this situation. 

I find that U-I has a pretty good setup 

of westerns. I did better than average 

on this picture. Play it if you have a western 

point. Played Fri., Sat. Weather: Good.— 

, 

P. L. Murray, Strand Theatre, Spiritwood 

Sask. Small-town and rural patronage. 

Yellow Mountain (U-I) —Lex Barker, Mala 

Powers, Howard Duff. Good color and striking i,, 

gold in the Yellow Mountain brought in the •- 

coffee money. Ran with three cartoons and 

the regular Tuesday Ladies night has come 

to be a pretty good thing. Played Tues., 

Wed. Weather: Warm.—Lew Bray jr.. Queen 

Theatre, McAllen, Tex. English-Spanishspeaking 

patronage. 

WARNER BROS. 

Lucky Me (WB) —Etoris Day, Robert Cummings, 

Phil SUvers. One lady patron who* 

seldom ever attends the movies said this 

was one of the cutest comedies she had ever 

seen. I agree. This is cute and wholesome 

entertainment. It did not make expenses,' 

though. Guess I was last to play it and all 

the teenagers had gone elsewhere to see it 

This is usually the case with me. My comment 

is that it's a fine show. Played SuiL,' 

Mon. Weather: Fine.—I. Roche, Vernon Theatre, 

Vernon, Fla. Population 610. 

McConnell Story, The (WB)—Alan Ladd, I 

June Allyson, James Whitmore. Very good. 

This type of picture did above average in our 

town. Better than "Strategic Air Command." 

Played Wed. through Sat. Stan Schnacky,, 

El Lago Theatre, Rice Lake, Wis. Small-i 

town and rural patronage. 

Sea Chase, The (WB)—John Wayne, Lana 

, 

TiU'ner, David Farrar. Very good entertainment. 

Very poor boxoffice. Played Tues.,. 

Wed., Thurs. Weather: Perfect.—Ben Spain-. 

hour, TwiUght Theatre, Greensburg, Kas.: 

Population 1,500. i 

MISCELLANEOUS 

Davy Crockett, King of the Wild Frontier 

(Buena Vista)—Fess Parker, Buddy Ebsen, 

Basil Ruysdael. A good picture with a hillbilly 

angie. Being of local interest the draw 

was above average. Price was okay, so nOi 

kick. Played Sun., Mon., Tue.s. Weather: 

Hot.—D. W. Trisko, Runge Theatre. Runge, 

Tex. Small-town and rui-al patronage. 

Duel in the Sun (SR)—Gregory Peck, Jen^ 

nifer Jones, Joseph Cotten. In my opinion 

and from the great turnout of patrons, one 

of the greatest pictures to come out of Hollywood. 

Outstanding in photography, story, 

acting and direction. We did plenty of newspaper 

advertising on this one, building up 

the fact it was the original roadshow version 

and uncensored. Played four days, with 

the fourth day a holdover. The biggest business 

here on a Sunday to Wednesday this theatre 

has ever had. Beat all new releases played 

on these days. Took in as much at the boxoffice 

in these four days as we did on 12 

days, same period, previous three weeks. 

Play it. It's big and results are very rewarding. 

Feel it needs plenty of promotion.—Robert 

Green, Crescent Drive-In, Vallejo, Calif 

Population 47,000. 

Lady and the Tramp (Buena Vista)—Cartoon. 

Need we say more than "What an excellent 

movie!" Did 100 per cent better than 

"Davy Crockett." Had full houses at every 

showing with kiddy attendance exceeding 

that of the adults, of course. The color and 

good Cinemascope added much to this fine 

film. Walt Disney just docs not put out' 

enough of these good films. The Switzerland! 

short subject was excellent, but for goodness 

sake, don't play this before the main feature 

starts, because the audience gets too 

restless waiting for "Lady" to begin. Played 

Sun., Mon. Weather: Hot.— Jerry B. Walden. 

Crest Theatre, Seagoville. Tex. Small-town 


j 

' 

: 

BOXOFFICE BookinGuide 

; 

29. 1955

, 

nferprcUve 

I 

deport 

, 

mcnf 

iwnm 

serves olso os i 

onoly^ls of loy nd trodepross reviews. The pli s ond minus figns Indlcote degree of 

if reviews, brought up to date regulorly. 

r only; audience clossification is not rotcd. Listings cover currc 

iturc releases. Numeral preceding title 

n ALPHABETICAL INDEX to fe 

cture Guide Review poqc nun bor. For listings by compony, in the order of release, sec Fcoturc Chort. 

Djfjprr 

Vcrv Good; 

• 

Good; 

' 

Fair; Poor; 

' 

Very Poor In (he summory is rated 2 pluses. ~ as 2 minuses. 

s 

e 

c 

oe

.20th-Fox 

"= 

REVIEW DIGEST 

Very Good; - Good; - Foir; - Poor; = Very Poor. In the summary i+ is roted 2 pluses, — as 2 minuses. 

» £ ^§r 

I 

. 

r 

llr 

1801 Gretn Majic (85) Documentary IFE 7-9-55 

Gun Point (80) Superwestern AA 

1805 Gun That Won the West. The (71) Western. Col 7-16-55 

:n:|> I u. 

++ 

± + 

5+1- 

y\-3- 

H 

1635 Hansel and Gretel (75) FanUsy RKO 10-16-54 -f 

Headline Hunters (70) Drama Rep 

1763 Hells Island (84) Advenlure-Drama Para 5- 7-55 -f 

1687 Hell's Outpost (90) Western Rep 1- 8-55 -f 

1596 Her Tv»el»e Men (91) Comedy-Drama. .. MGM 7- 3-54 ++ 

1608 High and Dry (93) Comedy U-l g-28-54 -(- 

1775 High Society (61) Comedy AA 5-21-55 ± 

1722 Hit the Deck (112) Musical MGM 3- 5-55 It 

Hold Back Tomorrow (75) Melodrama. ... U-l 

1803 House of Bamboo (102) Drama 20th-Fox 7- 9-55 ff 

1811 How to Be Very, Very Popular 

(89) Comedy 20th-Fox 7-23-55 ff 

1606 Human Desire (90) Drama Col g-14-54 ± 

1618 Human Junole (82) Action-Drama AA 9-18-54 -f 

1691 Hunters of the Deep (64) Doc DCA 1-15-55 + 

Husband for Anna, A (105) Drama. ...IFE 

+ + 

i= + 

± + 

tt + 

+ ± 

++ + 

± tf 

6+1- 

± + + + 7+2- 

± + ± ± 7+4- 

+ + ++ + 10+1- 

+ +t + + 9+ 

± ± 5+5- 

H ++ # + 11+1- 

— 1- 

++ tt + + 11+ 

++ + 5+ 

+ - ± :t 5+5- 

+ tt + ± 8+1- 

+ + + + 5+ 

I 

1819 I Am a Camera (95) Comedy DCA 8- 6-55 + 

6+5- 

1758 1 Cover the Underworld (70) Crime-Drama. Rep 4-30-55 + 

6+5- 

1860 1 Died a Thousand Times (109) Drama.. WB 10-15-55 + 

2+ 

1835 Illegal (90) Drama WB 9-3-55 + 

5+1- 

1738 Interrupted Melody (106) 

Musical-Drama MGM 3-26-55 H # ++ +t ++ H H 14+ 

1792 II Came From Sea Beneath the (80) 

Col 6-18-55 + 

1830 It's Always Fair Weather (102) Musical. MGM 

Science-Fiction 

8-27-55 + 

- 6+2- 

H U+ 

J 

Jail Busters (61) Comedy AA 

1619 Jesse James' Women (83) Western UA 9-18-54 ± 

1740Jump Into Hell (90) Drama WB 3-26-55 — 

1712 Jungle Gents (64) Comedy AA 2-19-55 i: 

1744 Jungle Moon Men (69) Adv.-Drama Col 4- 2-55 i: 

1698 Jupiter's Darling (95) Musical MGM 1-29-55 H 

K 

1807 Kenlucklan, The (104) Ad».-Drama UA 7-16-55 + 

1608 Khyber Patrol (71) Adventure-Drama UA 8-21-54 ± 

1848 Killer's Kiss (67) Mystery-Drama UA 9-24-55 ± 

1854 King Dinosaur (59) Science-Fiction LP 10- 8-55 ± 

1810 Kings Thief, The (79) Costume-Drama. MGM 7-23-55 iz 

1834 Kiss of Fire (89) Ouldoor-Drama U-l 9- 3-55 ± 

1755 Kiss Me Deadly (105) Mystery Drama UA 4-23-55 ± 

- - 3+5- 

- - ± 2+6- 

± 3+2- 

= - 4+7- 

4f + + 9+1- 

++ 

L 

1754 Lady and the Tramp (76) 

Buena Vista 4-23-55 H 

Cartoon-Feature 

1855 Lady Godiva (89) Historical Drama U-l 10- 8-55 ± 

1715 Land of Fury (82) Adventure-Drama ... U-l 2-19-55 + 

1794 Land of the Ph.iraohs (112) Costume-Dr.. WB 6-25-55 ft 

Drama Rep 7-30-55 + 

1814 Last Command. The (110) 

1647 Last S.iw Paris Time (116) Drama MGM 11- 6-54 + 

1775 Las VeB.is Shakedown (77) Action-Drama. AA 5-21-55 + 

1835 Uy That Rifle Down (71) Comedy Rep 9-3-55 + 

I 

Lei's Make Up (94) Musical U 

Left 1831 Hand of God, The (87) Drama. 20lh-Fo« 8-27-55 + 

1694 Life In the Balance. A (75) Drama . 

1-22-55 ± 

leOBLillle Kidnappers, The (93) Drama UA 8-21-54 + 

Trail, Lonesome The (73) Drama LP 

1706 Long Gray Line, The (138) Drama Col 2-12-55 ff 

1697 Long John Silver (109) Adv.-Drama DCA 1-29-55 + 

The (87) Adi.-Orama U-l 4- 2-55 ±: 

1741 Looters, 

1753 Love In the City (90) Drama IFE 4-23-55 + 

1822 Lo.e Is a MnnySplendored Thing 

(102) Drama 20th-Fox 8-13-55 H 

1777 Love Me or Leave Me (122) Musical . 

MGM 5-28-55 H 

1649 Lover Boy (85) Comedy-Drama (Reviewed 

as "Lovers, Happy Lovers") 20th-Fox 11-13-54 + 

1851 Lucy Gallant (104) Drama Para 10- 1-55 H

'. 

ilntiun 

" 

GooJ; Fair; Poor; Very Poor. nary is rated 2 pluses, as 2 minuses. KtVltVv UlVltjl 

• -f Jack SUide. The (80) Wtslern.AA 10- 8-55 + 

:• Treisurf Isljnd (75) Drimi...UA 7- 3-54 + 

t the Creature (82) Science-Fict.. U-l 3-19-55 + 

Romance (80) Comedy U-l 10-23-54 + 

.;,:o

nnvj}]£ fiiJiiirr 

Feature

! Oi=iTexoi lady ( . . ) D . . 

.AD. 

. 

] 

Twinkle 

' 

No 

, :.r. 

. 

Doc. 

. . D 

| 

I 

i 

FEATURE 

CHART 

,',OUNT 

. > at Toke-RI, The 

D..5405 

H lilfh. KriHlrlp Murrh. Mlrk-v Kuonoy 

RKO RADIO 

r«1 Torxon's Hidden Jungle (72). . .507 

Snr.i, Vrriv Mile.. Van fcek 

i;(ir.lon I". 

t ©Ondorweter! 99' D 506 

June llii~st'll. Ulllien llul:iiul, Ki:.in 

llU-hatd 

REPUBLIC 20TH CcNTURY-FOX 

©c-Raccrs, The (92) D.. 505-8 

Darvl. Gilbert BoUnd 

Kirk lioiii;la.i. I!. 

©White Feather (102) W. .503-3 

Robert Wagner. D Paget. J Lund 

.It (jTimbcrjack (94) OD. ,5402 

Vers Ralston. Sterling lltydcn, A. Menjou 

ot Spoc* (80) SF..5407 

kr. Wllllu) Rrdruid. E. Fkmlm; 

Girl, Th« (104) D..5409 

^bs. Cnrr Kelly, Wllllun llr; Murphy, rnncii L. Sulllran 

;*4) D. .5406 

Mtnfino, Shellpy Wlnlrrs. M Rtanlf 

cfar Horizons, The (108). .AD. .5412 

oillMi llrsluo. K MarMurrai', Donna Keed 

; OQucst for the Lost City (60). Doc. 

Dnna and Ginger LAmk 

ai ©cSon of Sinbad (88) AD. .513 

Dale Koberlson, Sally Forrest. LUI.St. (^ 

SI Eternal Sea, The (103) AD. .5405 

.-^tL-rling lluyden. .Uexls Smith, 

U ©Santa Fe Passage (90) 

Dean Jagger 

W. .5404 

John t'ayne. Faith Domergue, Rod Cameron 

is; I Cover the Underworld (70) . . D . 5434 

Sean .MrCliTy. Jn.inne JDril.ui. Ray Mlddleton 

S Don Juan's Night of Love (71)0. .5435 

.Sllvana I'anip.uunl. Ral VaMone 

(City of Shadows (70) D. .5436 

Victor McLat;len. Kathleen Oowley 

i«©Road to Denver, The (90). .W. .5406 

lohn Payne. Mona R. Mlddleton 

S Double Jeopardy 

Frcero:ui. 

(70) D..5437 

Rod Cameron. Gale Itobblns 

. 

©Adventures of Sadie, 

The (75) C. 508-2 

Ju:in Collins, Kenneth .Mo,e, George Cole 

Angela (31) D. .511-6 

iJrnnls Keefe. Mara Lane. Rossano Braol 

UOaDaddy Long Legs (126).M . .515-7 

Aslalre, Leslie Te.'ry Fred Caron. Moore 

©nThot Lady (100) D. .504-1 

(tlivia Ucllavilland. Gilbert D. Price 

Roland, 

©oMagnifieent Matador, 

The (93) D.. 513-2 

Slaurien IL.ra, Antliuny (Julnu. TUos. GooeJ 

©Seven Year Itch, The ( 1 05). C. .517-3 

.M.irllvn Monroe. Tom Eaell. Evelyn Keyes 

©Soldier of Fortune (96). .D. .514-0 

Clark Gable. 8. tlayward. Michael Rennle 

OcScven Little f oys. The . 

M. .5413 

Mllly Vllale. Angela Clarke 

:^ regie Air Commond 

D. .5426 

a^ S;»*irl. June .Allyson, Frank Lovejoy 

as ©oPcarl of the South Pacific 

(86) AD.. 515 

Vlrelnia Mayo. Denols .Morgan, David Farrar 

SI Lay That Rifle Down (71). . 

Judy Canova. Robert Loaery. 

9] Green Buddha, The (64). . . . 

Wayne Morris. Mary Gcrmaine 

©House of Bamboo (102). .D. .516-5 

KoUeri Stack. Rubrrt Ryan, Siariey Vamaguchl 

©How to Bo Very, Very 

Popular (89) M. .518-1 

Betty Criible, Rcihcrt Cummlnirs, Sheree North 

Life in the Balance, A (75). . .D. .506-6 

Rk-aiilo Muntallj.in, Anne U.iiicroft. L. Marvin 

©Living Swamp, The (33) . . 512-4 

oWe're No Angels (103). .CD. .5414 

uapbre; R'ltan, Joan Bennett, Aldo Ray 

cTee're Never Too Young 

(102) C. .5415 

It* Mtrlln. Jerry I.eals. Klana Ij-nr 

m c:Bengazi (78) AD. .516 

Richard Conte. .McLa«ler 

Richard Carlson. V. 

©Love Is a Many-Splendored 

Thing (102) D. .521-5 

Jennifer Jones. Bill llnlden. Gloria Crahame 

©Virgin Queen, The (92) .. D. .519-9 

Reite Davis. Richard Todd. Joan Collins 

'uih. The (85) M .5501 

-eil. Fernando I,an)ss 

Itch o Thief (97) D. .5502 

Urate Kelly. Je*K|p Royce LandU 

Wtmn (104) D. .5503 

M DwflK. Sliiana Mancano. A Qulnn 

11 ©aTcnnessee's Portncr (87). .WD. .602 

John Payne, Rhonda Fleming, Ronald Reagan 

a OaTreosurc of Pancho Villo, 

The (96) D..601 

Calhoun. Gilbert Winters 

Rory liuiand. Shelley 

3 Divided Heart, The (89) D. .5408 

Cornell Koirlier*. Ale.\nndcr Y. Mitchell 

Knoi. 

f Hcodlinc Hunters (70) D..5440 

I; i.cl (.iinrnri. .lulle RIti Rr.iily, Audrey Totter. Forrest Tucker 

©View From Pompey's Head, 

The (. .) D. .525-6 ^ 

Rifhanl F«Jri Fredrlc Mirth 

^J ond Profane, The...D.. 

•• -.•:?. Wm. ilriMcn. TTiflma Rltter 

"•se Tattoo, The D. . 

'•' Uni-iJter. Anna Mi^mnl. Patau 

M«rl5 

'-Ten Commondmcnrs, The .D.. 

•jrl'on II..jton, Y He Tsrln. Anne Baiter 

isVagabond King, The 

'»acyo GcuaoD. Oresie tlrkuji. BUa Usrew 

Alison D. . 

Terry .Moore. Bob Bealty. Wm. Sylvester 

OcBrave One, The D. . 

Michael Ray, Jol Lansing 

©c^Conqueror, The 

D 

John Wayne. Susan Uayvard. Pedro Armendirb 

OcGlory D . 

Margaret O'Brien. Walter Brennan. C Creenirooc 

OtnGreat Day in the Morning.. D. 

Vlrglnl.1 Mayo, Robert Stick. Ruth Roman 

Q=Jet Pilot (119) D.. 

John W,vyne. Janet Leigh. Fllppen 

Jay C. 

QNoked Sco, The Doc. . 

A tnur-mnnth invafe of a tuna fleet 

(3c3Sllghtly Seorlet D 

Rhonda Fleming. John Payne, Arlene Dah'. 

Woy Out, The 0. . 

Mona Freeman, Gene .Nelson 

OComc Next Spring D. . 

Sii'i, (urli.ii!. Ann Sheridan. Sonny Tufts 

C Flame of the Islands AD. . 

Yiotine He Carlo, iloviard Z. Scott 

Duff. 

Fighting Chance D. . 

Rod Cameron. Julie London. Ben Cooper 

Jaguar D . 

S.ihii. n.ir'en M.icLane. Ollqulta 

©Magic Fire D. . 

V-,.in-f Up Carlo. Rita Carl"s Thompiion. Gaoi 

©r^Maverick Queen, The D. . 

Rirlmra Stanwyck. B.irr) Sullivan. Scott Brady 

Stranger at My Door D. . 

MacDonal.l Cany. Patiiciri llnmeier 

.Medina. 

Track the Man Down 

S. 

D. . 

Kent Taylor. Peiula Clark 

©BoHom of the Bottle D. . 

Van Johnson. Ruth Roman. Joseph Cottcn 

©Carousel MD. . 

Jones, C. Go; don MacRie. Shirley 

©King and I, The 

Mitchell 

MD. . 

Dehnrah Kerr. Vul Brynner. Rlla Moreno 

©Licutcnont Wore Skirts, The.C. . 

Tom E«ell. Sheree North. Rita Moreno 

©Man Who Never Was, The. .D. . 

Cliflnn Wil.h. Gloria Grahame 

©Mohawk 

W.. 

Si'i.rl Rr.iilv. Rlla Gam, Neville Brand 

1 

0=Oasis D. . 

Michilr Morrrjr. Cornell Borthers 

i 

O^Roins of Ranchipur, The....D.. | 

Ijna Turner. Richard Burton. Fred MacMurray 

OcjThreshold of Space SF . . 

Guy .Madison. John Hodlak, VlrgtnU Lelth !

. 

. 

. 

. 

. 

. 

. 

. 

. 

llulh 

' 

FEATURE 

CHART 

UNITED 

ARTISTS 

,on Crossroodi (83) W..5506 

fil I'iDllli Bdifiuri. Kirk. HujseU ColUna 

1 Die Young, The (100) D. .5505 

Irdiod. Ulurld Gritaame, L. Buve; 

joko (81) D..5504 

Kjrioft. Victor Jorj. E. Denny 

Big Houje, U.S.A. (82) D. .5507 

BroUrrlck Craxlord, Itilpb Mwktr 

Morfy (93) D. .5509 

Erneil Borsnlnt. BtUv Blilr 

CiStranger on Horiebock (66). .W. .5508 

Jotl ilcCrei, Mlroslavi, Kevin ilcCuUu 

BulUt for Jo«y, A (85) D..5510 

E (1 ItublMon, Georte SmII. Audrey Totter 

OLeff Mok« Up (94) M..55n 

Errol I'lmn. Amu .Neasle. DMld Ftrrtr 

OPurple Proio, The (100) AD. .5503 

arenory i'eck. B. lie Buute. Wlo Uln Tbu 

Kits Me Deodly (105) D..5513 

IMlih Merker. Clorls Leichman, Albert Dekker 

ORobbcrs' Roo« (82) W. .5515 

Ceo MonliidnnTy, Bruce Bennett. R. Boone 

OTigcr and the Flomo (97). .AD. .5514 

FliDirrl In Imlla olth natlft cut 

Top ot the World (90) AD .. 551 

I»lc Uobertson, Evelyn Keyes, Frank Larejor 

Big Bluff, The (70) D. .5519 

lir.imfldJ. .Marllui John Vlckera. B. Button 

Sea Shall Not Have Them, 

The (91) AD. .5520 

OSummertime (99) CD. .5521 

Kdttiarlne Hepburn, Rossano Branl, Marl Aldoo 

Break to Freedom (88) D. .5512 

Anthony Sifel. Jack Warner, Beatty 

II 

QMon Who Loved 

(89) 

Redheads 

C. 

Mnlra 8ti.-srer. John Justin, Roland Culver 

Not Aj a Stranger (136) D..5518 

ll>il>rrl Mllrhiim, lllr>la de ilavlland, P. Sinatra 

Shadow of the Eagle (93) D. .5523 

Itli'iidid (jreene, Greta Gynt, BInnle Bamea 

QoKentucklan, The ( 1 04) D . . 5524 

Bun Uncisiir. filana l.ynn, Cni Merkel 

Naked Street, The (84) D. .5526 

Uraniter, Farley Anthony Qulnn, Anne Bancroft 

OoDesert Sondi (87) AD.. 5529 

Italpli .Mrekir. .Maria Enillsh, J. Carrol Nalsh 

Night of the Hunter (90) D..5527 

Ruberl .Mllchum, Shelley Wlnten, Lillian Glah 

0entleman Marry Brunellei 

(99) M..5531 

Jane lluxrll, Jeanne Crain, Rudy VaMee 

©fort Yumo (79) OD..5533 

I'rtrr Craves. Joan Volu, John Hudson 

Othello {92) 0.. 

(irvnti Hrllri. Suzanne ClouUer, Par Comptoo 

CSovage Princeii (..) AD.. 

llnii'J In luilu with nallve caat) 

(I 

Man With the Gun (83) W. 

Hubert .MUclium, Jan Sterling, Boiry IIuU 

O' AmbaKodor'i Daughter, 

Tho CD. . 

OriAleaonder the Greet D. . 

Uli-lmr.l H«rlon. Claire llloom. Predrlc March 

G>r-iBoa>l of Hollow Mountain. D. . 

Ouv »lv.ii.on. I'.nirirla Me.llna 

Big Knife, The D. . 

lark I'lliiire. Ma l.uplno, Bheliey Wlnten 

OoTropeze D . 

Burl l.ancaner. Tony Lollobrltlda, Curtli 

0'.r Indian Fighter, The D 

Kl'k liiiuiihs. Waiter Malihtu. Walirr Abel 

0'-:iKlii Before Dying, A D. . 

lli.iKfi \v„;n.T. Mirr Hunter 

.\siiir. Jeffrr- 

Ol-ucky Kid. The (96) CD.. 

(Vll.v Johinnn. liavld KosfaTf 

Storm Foar D. . 

C.irii.l ttlidf. Jean Wallace. Du Duryet 

While the City Sleeps D. . 

nvrn Vinlr>»v llhfinda Fleinlng. Sunders 

(Irn 

Barl 1 

universal-int:.. 

Abbott and Coslello Meet the 

Keystone Kops (80) C..513 

OFor Country, The (97) 0D..511 

I'ustello, Abbott ami Lynn 

James Sic-art. lluib lloroan. Walter Brennan 

Six Bridges to Cross (99) D..512 

Tony Curtis, Julie Adams, George Nader 

OcCaptain Lightfoot (92) AD.. 514 

Jeff Hock Hudson. Barbara Hush, Morrow 

OLond of Fury (82) AD.. 509 

Jack llaukliis. GlyiiU Johns, Noel Purcell 

©Smoke Signal (89) W..516 

Dana Andrews, Piper Laurie. WUllasi Talman 

©oChief Craiy Horse (86) SW. .517 

Victor .Mature, Suzan Ball, John Lund 

Ma ond Pa Kettle In Walkiki 

(79) C..5I9 

Mariorle Main, I'ercy KUbflde, Lori Nelaon 

©Man Without a Star (92). . . .SW. .520 

Kirk Douglas. Jeanne Craln. Clalra Treior 

Cult of the Cobra (82) O. . 523 

Palth Domergue, Richard Long, K. Hughes 

Looters, The (87) D . . 524 

Rory Calhoun. Julie Adams. Ray Oanton 

^JRevenge of the Creature (82). SF. .521 

John Agar. Lorl Nelaon. John Bromfleld 

WARNER BROS. 

(S ©czSilver Chohce, The (137) D. .408 

Virginia .Mayo. Jack Palance. Pier Angell 

1 Unchained (75) D. .412 

Chester Morris, Barbara Hale, t3io} Hlrscta 

HOaBottle Cry (148) D..411 

Van Henin. Aldo Ray. Tab Hunter 

O New York Confidential (87) D..413 

Brud Crawford. Anne Bancroft. Richard Conle 

Abbott and Costello Meet 

aOdSeo Chase, The (118) D..416 

the Mummy (79) C..526 John Wayne, Lana Turner, Tab Hunter 

Abbott i Cotielio. Marie Windsor 

©Man From Bitter Ridge, The 

(78) W. .525 5i©i=iTall Man Riding (83) W. .417 

Lei Barker. .Mara Corday, Stephen McNaily 

Randolph Scott. Dorothy Malone, Peggie Castle 

©This Island Earth (87) SF. .527 

Rei Keaaon, Faitb Domergue, Jeff Morrow 

Froncis in the Navy (81) C..534 

Donald O'Connor, Martha Hyer, Backus 

Jim 

©One Desire (94) D..532 

Anne Baxter. Rock Hudson. Julie Adams 

©Private War of Major Benson 

(100) C..533 

CliarUon Heston, Julie Adams, Tim Horey 

. 

Female on the Beoch (97) D. .536 

Joan Crawford, Jeff Chandler, Jan Sterling 

535 

Shrike, The (88) D . 

Jose Ferrer, June Allyson. Kendall Clark 

©Kiss of Fire (89) AD. .538 

Jack Palanre, Barbara Martha Hyer 

Rush, 

OcnTo Hell and Bock (105). . . .D. .539 

Audle Murphy, Charles Drake, M. Tbompaoa 

Hold Back Tomorrow (75) D . . 

Clin Moore. John ARar 

Lody Godlvo (89) D. .5601 

M.iurcin (1 lljira. George Nader. V. McLaglen 

©Naked Down, The (82) D..537 

Arthur Kennedy. Betu 81. John 

©All That He Allows. . . .D. . 

n Hudson. Colleen Miller 

©(-Âwoy All Boots D.. 

Jrff niiiiidlir, Julie Ailams, George Nader 

©Bonny Goodman Story, The...D.. 

ytevf Alien. iJonna llecd. Gene Krupa 

©Only Yesterday D , 

Hook Hudson, rorncli Horchcrs. George Sanders 

©crPlllars of the Sky D. . 

Jeff riinndler. Dorothy .Malone. Ward Bond 

©Rawhide Years, The D. , 

Tony Curils. Arthur Kennedy, Colleen Miller 

Ot-:Second Greateat Sex, The.M.. 

Jeanne Craln. l«ori:c Nader. Bert lAhr 

©Spoilers, The D . 

Anne Buier. Jeff Chandler. Rory Calhoun 

Squore Jungle D . 

Tony l^lrtl^. I'at Crowley, Paul Kelly 

There's Always Tomorrow D. . 

Hirhir. Siivnwvck. Fred Maf.Miirrav 

jJump Into Hell (93) D. .410 

Jacques Sernas, Arnold Moss, Kurt K&zner 

©Ain't Misbehovln' (82) MC. .529 IDOoLond of the Phoroohs (112). .D. .419 

Piper Laurie. Kory Calhoun. Jack Carson 

Jack Hawkins, Joan Collins, Dewey Martin 

©Foxfire (92) D..528 

Jeff niandler, Jane Russell, Pan Duryea 

©oPurple Mosk, The (80) D. .530 ED Dam Busters, The (101) AD. .420 

Tony Curtis, Colleen Miller, Angela Lansbuiy Richard Todd, Michael Uedgrive 

JOoPete Kelly's Blues (95) M..421 

Jack Webb. Janet Lclgb, Edmond O'Brien 

L3J tjQoMcConnell Story, The 

(107) D..501 

Alao Ladd. June Allyson, James Whitmore 

aOoBload Alley (115) AD, .502 

John Wayne, Lauren Bacall, Ekberg 

Anita 

63 Illegal (90) D. .503 

Edw. G. Robinson, Nina Focb, Hugh Marlowe 

m ©c^^Rebel Without a Cause ( 11 1 ) . D . . 504 

James Dean. Natalie Wood. Jim Backus 

EI!®i=)l Died a Thousond Times 

(109) D..505 

Jack Palance. Shelley Winters. Lee Marvin 

I? ©Sincerely Yours (118) M . 

Liberace, Dorothy Malone, Joanne Dru 

©cuCourt-Mortiol of Billy 

Mitchell, The D. . 

Coo|ier, lialpli Lord 

Gary Bellnmy, Jack 

©cnDorkcst Hour, The D. . 

Aian Ladd. Joanne Dru. Ed». Robinson 

G. 

©Giant D. , 

Elizabeth Taylor. James Dean. Rock Hudson 

©Helen of Troy D. . 

KiKsana I'odesta. Jaeoues Sernas. C. 

OLone Ranger, The 

Hardwicke 

W. . 

Bonlla Granville. Clayton Sllverheels 

Moore. Jay 

Mirocle In the Rain D . 

Jane Wyman. Van Johnson. Heckart 

Eileen 

©aMoby Dick D . 

Grecory Perk. H Rasehart. Orson Welles 

©riScarchcrs, Tho D. . 

Steel Jungle, The D . 

Walter Abel. Beverly Garland, Peny Lopa 

Target Zero D . 

Rlcharri fonte. PMtgle Cxstle. R. Stapler 

MISCELLANEOUS 

AMERICAN RELEASING CORP. 

©Apache Woman (83) 

W 

Lluvd UrUees. Joan Taylor, Lance PuU 

Fast and furious (74) AD. 

John Ireland. Uoruiliy .Malone, Bruce 

©Five Guns West (78) 

Ctld 

W. 

John Lund, liurotby .Malone, Birch 

Paul 

ASTOR 

Master Plan, The (77) D..Fe-a 

Wa>ne Morris, -nida Thamar 

Sleeping Tiger, The (89) D. 

Alexis Smitb. Alexander Knox. D. Bogle 

BUENA VISTA 

OAtrlcon Lion, The (73). Doc. .Oi-5! 

©Davy Crockett, King of the 

Wild Frontier (95) A 

Fess Parker. Buddy Ebsen. Basil Rusydl 

©oLady and the Tromp 

(76) Cart..A(-5l 

©o20,000 Leagues Under the 

Sea (128) D..D«^ 

Kirk Douglas, James Mason, P. Lukas, P. gfl 

CARROLL 

Four Ways Out (77) D. 

Gina- Lollobilglda. Renato Baldlnl, C. 0:0 

DISTRIBUTORS CORP. OF AMERH 

©Long John Silver (109) AD. 

Robert .Newton. Kit iavlor, Eric Relmu 

Stranger's Hand, The (86) . .D. .Ml-i 

Rlfliaid iiaseliarl. Alldi Valil. Trevor Hert 

I Am a Comero (95) C. 

Julie Harris. Laurence Harvey, Shelley VtM 

FILMAKERS 

Croshout (90) D..M(-i 

\Vm. Bendh. Arthur Kennedy. B. Mlelui' 

Mad at the World (71) D. .M

' 

(16'/2) 

. Check-Up 

.12-16-54 

: October 

I 

B14-6 

I 

.12-31-54 

. 

. 

Feb.-55 

rf iubjccti, listed by compony, tn order of release. Runninq time followi title. First Is notional 

ost, second the dote ot review In BOXOFFICE. Symbol between dotes Is rating from BOXOFFICE 

lew. v Very Good. . Good. ^ Fair. Poor, r Very Poor, cj Indlcotes color photogroptiy. 

•J JJUilTi) 

CIJiliiT 

Allied Artists 

IL No. Title Rrl D;itc Rating I 

(OMigMy Foflrr-s. Tht (27) tt 

POPULAR SCIENCE 

(Rtisiuts) 

llSublfcl J7-5 (10) ... 1- 9-55 

12 Subnet J71 (10). ... 1-23-55 

JStibirtl J7.2 (10) 2- 6-55 

USubitct J7-3 (10) 2-20-5S 

Columbia 

• 

N. Tiilf Rtl O.itf R.ilino Rn'd 

"LL-STAR COMEDIES 

Scratch Scratch 

;) 4-28-55 -f 6-11 

»Nc;jJ)S Homr (Ifi'-i.). 6- 9-55 + 6-11 

(1955-56) 

I0tt< Spooky Nioht (16). 9-15-55 -f 10- 8 

ASSORTED FAVORITES 

(Rrissucs) 

3 Knight aim i Blondi. A 

(14) 3- 3-55 

'6Hi» anij Vtll (IR) . 5- 5-55 

(195556) 

;2Hontymoon Bluti (17).. 9- 8-55 

CANDID MICROPHONE 

(Ont-Reel Specials) 

JSiblKt No. 3 (11) ... 1-13-55 

4S

i 

' 

I 

(7) 

1 2313 

I 

I 

I 

I 

2726 

i 

2727 

. 5-21-55 

I 

.tjucen 

.Suzanne 

: 

October 

SHORTS CHART 

7508-5 lilei of Lore (10) Apr.-55 +)• 7-30 

7589-3 Punts & Stunts (9) Apr.-55 -(-8-6 

7511-9 Color ado Holiday (10)..May-55 

7512-7 Children o( the Sun (7).Ma>-55 + 8-27 

7514-3 Apprentice 

Sorcerer's 

(13) May-55 +8-6 

Tears (10).June-55 8-27 

7507-7 of the Moon 

of 7506-9 Ltnd the Nile (9)..June-55 H 7-23 

. 

7517-6 Volcanic Violence (9) . .June-55 •(+ 8-20 

7516-8 Winter Jamboree (10) .July-55 +8-6 

7515-0 Nauohty Mermaids (7).Auo.-55 

7518-4 That Others May Li>e 

(10) Au!).-55 

Clear Auii.-55 

7513-5 the Bridge (..).. 

Survival 7519-2 City (10) Auj.-SS + 8-20 

75200 Gods of the Road ( . 

. ) Auj.-SS 

7521-8 Desert Fantasy (8) Aug. -55 

MEL ALLEN SPORTS 

3501-4 Topsy Tur.y Thrills (8). June-55 + 8-27 

SEE IT HAPPEN 

SSOl-1 Man is Nature (9). . . .June-55 

TERRYTOONS 

+ 8-27 

(Technicolor) 

S503-8 Vokahama Yankee. A 

(7) Jan.-55 ± 

5504-6 S'KOoring the Swooners 

(7) (reissue) Feb.-55 

Fever 

(7) Feb.-55 

5505-3 Terry Bears in Duck 

— 

S506-I Candy Goose in It's All in 

. the Stars (7) (reissue) Mar.-55 

5507-9 Aesop's Fable—The First 

Flying Fish (7) Mar.-55 + 

T*o- Headed Giant, 5508-7 The 

(7) Apr.-55 

5509-5 Little Roquefort in No 

Sleep (or Percy (7) . . .Apr.-55 + 

1510-3 Phony News Flashes (7) Aug. -55 

1511-1 Foxed by a Fox (7) . - 

-Aua.-55 

5512-9 Last Mouse of Hamelin. 

The (7) Aug. -55 ... 

TERRYTOON-CINEMASCOPES 

(Technicolor) 

5531-9 Willie the Walrus in an Igloo 

for Tv«) (7) May-55 + 8-20 

5532-7 Good Deed Daly (7). July-55 

5533-5 Bird Symphony (7) Auo.-55 

553-J-3 The Lillle Red Hen (7).Aug.-55 


Prod. No Title Rel Date Rating Rev'd 

1382 M 

COLOR PARADE 

Country Oi/j).. 3-21-55 

1383\A'»iile Magic (9) 4-25-55 

1385 King Salmon (9) 7-11-55 8-27 

1386S«ino Hi-Swing Lo (9). 8- 1-55 8-27 

1384 The Blrj Test (10) 6-13-55 + 10- 8 

MUSICAL FEATURETTES 

1305 Les BroAO Goes to Town 

(15) 3-14-55 

1306 Strictly Informal (16).. 4-U-5S 

1307 Girl Time (16) 5-16-55 +8-6 

1308 Webb Pierce and His 

Wonderin' Boys (16) 6-20-55 

. . 

1309 Roundup of Rhythm (16) 7-18-55 + 8-27 

1310 Eddy Ho.vnid and 

Hi! Orchestra (14) .. 8-22-55 + 8-27 

TWO-REEL SPECIALS 

(In 

Color) 

1201 Gift From Dirk. A (15) - 11-21-54 ++1-8 

1202 Steve Allen Tells "The 

"King's Secret" (15). 4-10-55 -H- 6-11 

1300 World of Beauty (17) . 

VARIETY VIEWS 

3-15-55 

1342 Little Lost Scent . 

(9) 1-31-55 3-26 

1J43 Wh.iteer Goes Up (9) . 

4-11-55 5-21 

1341 Modern Minute Men (9). 4-25-55 + 8-20 

1345 BrnoVlyii Goes to 

Cltvpl.Mid (10) 7- 4-55 -h 10- 8 

VISTAHAMA SPECIALS 

(In 

Colon 

1203 Fortress of Freedom (10) 3-28-55 

WALTER LANTZ CARTUNES 

(Technicolor) 

M7-55 + 

1322 Heller Shelter (7) . . . . 

1323Ci.i7y Mived Up Pup (7) 2-14-55 

132-1 Witch Crafty (7) 314-55 

1325 Legend of Rock-A-8ye-Polnt 

'7) 4-11-55 

Pooch (7) 5- 9-55 + 

17). 

6- 6-55 

r'-dl.im (7). 7- 4-55 

1.1 Out (7). 

Iwo (6) 

lJ3i 3gu.ii 

Square 

(6) 9-26-55 -l- 

8- 1-55 + 10 

8-29-55 + 8 

WALTER LANTZ REISSUES " 

1351 Banilm.iit.r. The . 

(7) . : .'' 

13';2 M.id H .Mrr. The (7> . . 

^ l 

. 

" 

1353 B.i. rii.fl Busters (7) . . 

1354 K.ddie Koncerl (7) . . 

1355 PI'lc Pitnlc (7) 6 27 'il 

1356 Wacky Bye Baby (7).. 7-25-55 

Warner Bros. 

Prod. No. Tille Rel 0.ite Rating Re' 

BLUE RIBBON HIT PARADE 

(Technicolor Reissues) 

2307 You Wire Never Duckier 

(7) 2-26-55 

2308 Hoint Huntino Mice (7) 4- 2-55 

2309 Crwinj Paint (7) 4-23-55 

,2310 Hop, Look, and Listen 

6-4-55 

'2311Tweetie Pie (7) 6-25-55 

2312 Goofy Gophers (7) 7-23-55 

What's Brewin' Bruin? 

(7) 8-20-55 

BUGS BUNNY SPECIALS 

(Technicolor) 

Sahara Hare (7) 3-26-55 i 

Hare Brush (7) 5-7-55 + 

2728 Rabbit Rampage (7) 6-11-55 -H- 

2729 This Is the Life (7)-. 7- 9-55 

2730 Hyde and Hare (7). 8-27-55 + 10-22 

CLASSICS OF THE SCREEN 

2104 When the Talkies Were Young 

(17) 3-26-55 -H 

2105 At the Stroke of Twthie 

(20) 5-28-55 

2106 Glory Around Us, The 

(20) 7- 2-55 

COLOR SPECIALS 

2006 Beauty and the Bull (17) 2- 5-55 

2007 Mississippi Traveler (17) 3- 5-55 + 

2008 Old Hickory (17) 4-9-55 

2010 Wave of the Flag (19). 5-14-55 ff 

2009 Festival Days (..) 8-13-55 

4-16 

5- 7 

7-30 

2011 Adventures of Alexander 

Selkirk (17) 6-18-55+ 8-6 

2012 Uranium Fever (..)... 7-16-55 

JOE McDOAEES COMEDIES 

2404 So You Want to Be a 

Gladiator (10) 3-12-55 ++ 4-30 

2405 So You Want to Be on a Jury 

(10) 5- 7-55 + 7-23 

2406 So You Want to Run a 

Model Railroad (10).. E-27-55 + 10-22 

MELODY MASTERS BANDS 

(Reissues) 

2803 South American Sway 

1-55 

(10) 

2804 Stan Kenton & Orch. 

(10) 2-26-55 

2806 Playgirls (10) 4-16-55 

(1955-56) 

3801 Jan Savitt & Band (10). 

MERRIE MELODIES 

(Technicolor) 

2710 Pests for Guests (7) 

2711 All Fowled Up (7) 

1-29-55 2-19-55 + 

. . . 

2712 Stork Naked (7) 2-26-55 

2713 Liijhthouse Mouse (7) 3-12-55 . . 

2714 Sandy Claws (7) 4- 2-55 + 

2715 The Hole Idea (7) 

2716 Ready, Set, Zoom (7) 

4-16-55 -H 

4-30-55 ± 

. . 

2717 Past Performance (7) 

2718Twecty's Circus (7).. 

2719 Lumber Jerks (7) 

2720 Double or Mutton (7) 7-23-55 

2721Jumpin' Jupiter (7) 8- 6-55 

2722 A Kiddie's Kitty (7) . . . 8-20-55 

(1955-56) 

3703 Two Scents Worth (7) . 

SPORTS PARADE 

2505 Caribbean Playgrounds 

2-19-55 

(10) 

2506 Football Royal (10)... 3-19-55 + 

2507 Riviera Revelries (10) . 

2508 Rocky Mountain Big Game 

(10) 4-23-55 

2509 Italian Holiday (10) .. 7- 9-55 

2510 Aqua Queen (10) 8- 6-55 

(1955-56) 

+ 

3501 Picturesque Portuoal (9). 

WARNER VARIETIES 

2604 Those Exciting Days (10) 3-19-55 + 

2605 Fire. Wind. Flood (9).. 4-30-55 -H- 

2606 Some of the Gre,itest 

(John Barrymore) (10) 6-18-55 -H- 

2607 Gadgets Galore (10) 7-30-55 

(1955-56) 

3601 All Adventure to 

Remember (9) 

WARNERCOLOH SPECIALS 

Black Fury (32) 0cl.-54 

2009 Festival Days (20) 

(1955-56) 

3002 The Golden Tomorrow 

(17) 

fiTie 

Indepen(dents 

6-11 

5-21 

6-11 

6-U 

5-21-55 + 8-20 

6- 4-55 + 8-27 

6-25-55 + 9-17 

Rel D.ite Rating 

Figurehead. The (10) DeRochemonl. . . ff 

J,i2Z Dance (20) Roger Tilton H 

Slam (32) Buena Vista. . . 

H 

Willie, the Operatic Whale 

(IB) Buena Vista H 

Churchill. Man of the Century 

(21) Br. Inl. Serv + 

Mcl.ille'i Moby Dick 

Hrrm.in 

(30) Jos Burstyn + 

Ihurtdav't Children (22) 

Br. int. Serv H 

Britain'v Choice (U) (House of 

Commons) Br. Inl. Serv + 

Highland Journey (24) (Technicolor) 

Br. Inf Serv + 

Baby Long Legs 06) (World of Life 

Series) Noel Meadow + 

Arabesques (9) (Ultr.iScope) 

Transatlantic + 

Fiest.1 in Seville (9) (UltraScopi) 

Transatlantic + 

Queen's Navy. The (20) Br. Inf. Sw.. + 

Ret'd 

2-19 

2-19 

2-19 

8-14 

5-21 

7-23 

7-30 

9- 3 

9- 3 

9- 3 

9- 3 

FOREIGN FEATURES - 

Foreign-language productions by 

by title, followed by running time 

in which review appeored. Nan 

AUSTRALIA 

Reviewed 

Wherever She Goes (80) i 0-3 1-53 

(.MK) . Parrett, Eileen Joyce 

AUSTRIA 

©Moriica (81) 4-11-54 

(Baker-Brill). ..Marika Roff. Henry Fuss 

Singing Angels (98) 12- 6-52 

(Casino) . .Gustar Waldiui, Kaelbe Dorscli 

BRITAIN 

Angels One Five (98) 6-12-54 

. (Sirai(iird) .Jack Hassklns, Michael DenUon 

Belles of St. Trinion's, The (90). 4-30-55 

(.\sM)C. Ariists). .Alastair Sim, Joyce Grenfell 

Chance Meeting (94) 8-27-55 

(I'accmaker) . .Udile Vcrsols, David Kntght 

. 

Court Mortiol (105) 10- 1-55 

. (Kingsley) .David Niven, Lcighton 

Margaret 

Edge of Divorce (83) 7-17-54 

(Kingsley) .Vak-rie llobson, Friend 

Plillip 

Eight O'clock Wolic (g7) 8-20-55 

(,\ssoi:. .\riiil,s) . .it. .\tienborough. C. O'Uonnell 

©Fighting Pimpernel, The (88). 5- 8-54 

. 

(l^rrolll .lia\id .Nlien, Margaret Leighton 

Final Test, The (84) 2-27-54 

(ContiDontal) . .Itohert Morley. Jack Warner 

Four Agoinst Fate (84) 9-10-55 

. (.-Vsioc. .Artl-^ts) ..Viina Neagle, Micliael Wilding 

Front Poge Story (95) 7-23-55 

. .\rli.itsl (.\s!oc. .Jack Hawkins, Era Bartok 

©Fuss Over Feathers (84) 1-29-55 

. (.\ssoc. .\rtists) .John Gregsun, Muriel Pavlow 

Glory at Sea (88) 9-11-54 

(Koeers & I'liger) . .Treyor Howard. Sonny Tufta 

Green Scorf, Th« 4-23-55 

. (.Vsioc. L. .\rl1sn) .M. Reiterate. A. Todd, Genn 

Heort of the MaHer, The (100). 12-25-54 

. (Assoc. Artists) .Trevor Howard, Marie ScticU 

Holly arid the Ivy, The (80). . . 3-20-54 

(Purtmaker). .lialph Itlchardson, Cella Jobnaon 

Innocents in Poris (103) 2-19-55 

. ClXidur) -Claire Bloom, Alastalr Sim 

Inspector Calls, An (80) 1- 8-55 

. (Aiauc. Artists) .Alastalr Sim, Eileen .Moore 

Intruder, The (84) 2-1 2-55 

(Assoc. Artists) .Jack Dennis Price 

. Hanklm, 

Midnight Episode (78) 9-1 7-55 

(Fine Arts) . -Stanley Uollo\tar, Leslie Dvtyer 

Pickwick Popers, The (109) 4-17-54 

(M:iSiir Klne^ley) • -.lames Ilayter, Nigel Patrick 

Runaway Bus, Th» (78) 12-11-54 

(Krannr-ll.vams) . .M. Rutherford. F. Howard 

Scotch on the Rocks (77) 7-31-54 

S. (Kingslf)). .Itraiald Squire. K. Ryan, Shaw 

3 Stops to Murder (76) 7-17-54 

(A.stor) . .Tom Conway, Naomi Oiance 

Three Coses of Murder (99). . . 5-21-55 

. (Assoc. .Orson Welles, John Gregson 

.VrlLits) 

©To Paris With Love (78) 4-30-55 

(Continental) ..\lec Guinness, Odlle Versols 

True and the Folse, The (80). . 4-23-55 

. (lidcne Ua\1.5) .Slgne llasso, WlUlam Langtord 

Welcome the Queen (50) 9-1 1-54 

(BIS) Elizabeth. Duke of Edinburgh 

Woman's Angle, The (87) 9-18-54 

(Stratford) . .Cathy O'Donnell, E. Undcrdown 

EGYPT 

Hamido (122) 5-21-55 

(Gould) . Hodu Chawky 

Soultan, P.irld 

(FRANCE 

Corolinc Chorie (118) 8-14-54 

( lia'.i^) . ..\I. Carol. P. Crtssoy, J. Daciiralne 

Companions of the Night (104) 8-28-54 

(Arlaiil . .Francolse Arnotil. Raymond Pellegrin 

Doughters of Destiny (104). .. . 

8-21-54 

(Arlan) . niiud.ile Colbert. MIchele Morg.nn 

Diory of a Country Priest (95) 7-31-54 

(I!r.iiid"n).,C. Ijiyilii, N. Maurcy, A. Guibort 

Dirty Hands (100) 12-25-54 

(Marliiiiiald) . Iianli'l Gelln, Pierre Brasseur 

Earrings of Modom De, The 

(105) 8- 7-54 

(Arl.in|..C. ItiiyiT. i). Darrleiis, V. dc SIca 

French Touch, The (84) 9-25-54 

(Tlmi-4 

(Arlau) .Micbele Morgan, Cv&bln 

. Jean 

Naked Heart (96) 5-21,5 

(AS.S0C. Artists) . ..MIchele Morgan. K. l« 

Night Is My Kingdom, The (109) 8-2

: :!ling 

: arty 

. . and 

(pinions on Current Productions 

The Tender Trap F 

MGM (608) 111 Minuies 

Comedy 

With Music 

(CinemaScoiie, 

Eastman Color) 

ReL Nov. '55 

Every selling season brings forth at least one comparatively 

inherolded lilm which has every possible ingredient for 

;uro-fire audience enjoyment. Last year, "Seven Brides for 

.'oven Brothers" captured the public fancy with its amazing 

ong-and-dance numbers and now comes MGM's screen 

version of a Broadway play which is sophisticated farceomedy 

and a sheer delight from the opening flash. 

With Frank Sinatra, who first scored as a crooner and 

recording star and then proved his dramatic ability by 

.inning an Academy Award for "From Here to Eternity," 

iomonstrating that he is equally adept at light comedy, 

oamed with Debbie Reynolds, who makes her first a^-êaririce 

since becoming Mrs. Eddie Fisher, the boxoftice value 

.-: the picture is tops. Add to these two names. Celeste Holm, 

;no'her Academy Award star, who is making her first picture 

.-;nce "All About Eve" in 1950, proving anew that she is 

ne of the most attractive and clever comediennes today, 

David Wayne, a fine and completely natural comedian, 

:.nd 

^ bolster the marquee and this picture can't miss. 

Produced by Lawrence Weingarten from the ploy by Max 

.^hulman and Robert Paul Smith, which had a moderate 

'.'oadway run, the screenplay by Julius Epstein not only 

r.corporates most of the laughs and comic situations of the 

: lay but piles on innumerable other comedy touches which 

will keep audiences in a hiah state of hilarity throughout. 

The plavers, under Charles Walters' expert direction, get the 

::most out of such nonsensical situations as Sinatra's calling 

.p Saks Fifth Avenue to complain about selling him a tie 

\.at he can't tie and when a left-over guest is discovered 

:p.der the sofa-bed the morning after a drunken party. 

The introduction, which rates special mention, has Sinatra 

alking from a great distance toward the front of the screen 

••hile warbling "Love Is the Tender Trap," followed by the 

-.-edits. It's a catchy tune, with lyrics by Sammy Cahn and 

:-.usic by James Van Heusen, which is repeated by all four 

:ars singing as the fadeout is flashed. Miss Holm's costumes 

y Helen Rose, the CinemaScope and the Eastman Color 

::e also decided assets. 

Although the four stars carry the picture, there are fine 

oupporting bits by three beautiful starlets, Jarma Lewis, 

ila Albright and Carolyn Jones, as marriage-minded girls 

uing the bachelor hero, and by Joey Faye, who repeats 

stage role as the left-over party guest. 

inatra plays a 35-year-old actors' agent and eligible 

helor who is the target for scores of marriage-minded 

eer girls. They call for him when they have dates, bring 

m presents, walk his dog and even clean his apartment. 

:;;3 old college pal, David Wayne, who has taken a vacation 

im his wife, is amazed at the procession of beauties and 

particularly surprised at the casual way Sinatra treats 

Celeste Holm, a violinist with a symphony orchestra. When 

Sinatra is attracted to Debbie Reynolds, a musical comedy 

star with a plan to be married by a certain date, Wayne 

'arts taking Celeste out. Finally, Sinatra revolts at Debbie's 

iiorts to change his bachelor habits and he gives a big 

for Celeste. After a merry mixup, Wayne returns to 

.;s wife. Celeste finds a new love and Sinatra finds himself 

into Debbie's marriage trap. 

Frank Sinatra, Debbie Reynolds, David Wayne, Celeste 

Holm, Tom Helmore, Lola Albright, Howard St. John. 

CATCHLINES: 

Frank Sinatra Loses His Bachelor Status When Debbie 

Reynolds Sets the Marriage Trap . . . Frankie As a Bachelor 

With a Love-Nest Apartment Who Is Besieged by New York's 

Most Beautiful Girls . . . The Play That Rocked Manhattan 

Becomes the Film That Will Dehght the Nation. 

1866 BOXOFHCE 

Sincerely Yours 

Warner Bros. (506) lis Minutes 

R.itio: 

Drama 

1.S5-1 Willi Music 

(WarnerColor) 

Rol. Nov. 26, '55 

Like wa:er, laienl apparently finds its own level. Witness 

•; the case history of Liberace, pianist and actor. Which latter 

ij.'i ; designation 

is by way of reporting that "Sincerely Yours," 

his first starring motion picture, is quite a feature—one that 

is certain to be a universal conversation piece, to greatly 

please his incalculable legion of devotees and above all, 

to attract capacity business to those theatres sufficiently 

fortunate to book it. In evaluating the opus, first consideration 

must be accorded Liberace, whose name of necessity 

will appear repetitiously. It's the only tag that is used in 

the billing (he was christened Wladziu Valentino Liberace) 

and there is precious little footage in which he does not work. 

When, more than a decade ago, Liberace began to win 

well-earned recognition as a musician of considerable stature, 

he appeared comparatively briefly in pictures. Then he went 

on to garner a stratospheric fan following as a result of his 

work on television and radio, and in concert halls and 

niteries. It should be unnecessary to point out to the experienced 

showman that such following, when made the 

target of merchandising, would assure the photoplay's 

financial success even were it less impressive and admirable 

as a parcel of emotions.-stirring entertainment. 

Moreover, it is probably superfluous to comment on his 

playing, with which virtually everyone is familiar, and cm 

expert analysis of which calls for a music critic, not a 

tradepaper film appraiser. Suffice to say, Liberace plays and 

plays and plays—under all circumstances and everything 

from boogie-woogie to the classics. His solo contributions are 

in many instances backed by stirring orchestrations. So 

_^ the movie must prove an outstanding treat for music-lovers, 

if Dl be they Liberace enthusiasts or no—and the latter category 

'^"^"' 

will probably be a piddling minority in jnost instances. 

Liberace's contribution to the offering's over-all attractiveness 

does not, however, end with his skillful manipulation 

of the 88. Among other things, he displays undreamed-of 

ability as a thespian—both dramatic and comic—and he 

wrote the music for the vehicle's theme song, one which has 

every earmark of attaining hit proportions. To make all this 

possible—and especially to protect the tuneful interludes from 

becoming boringly overwhelming—several adroit and 

seasoned functions of filmmaking were necessary, and are 

strikingly evident throughout. Foremost among them are the 

opulent and characteristically tasteful production accoutrements 

assembled by Henry Blanke and his associates, John 

R. Jacobs jr. and Seymour N. Heller; a heart-warming, tearjerking, 

romantic and somewhat schmaltzy screenplay by 

Irving Wallace; a superior and wisely selected supporting 

cast and excellent performances therefrom; and, dominantly, 

the experienced, skilled and steady direction of Gordon 

Douglas, who kept the proceedings from ever slipping over 

into the maudlin which they easily could have done. 

The plot finds Liberace, a concert pianist, stricken with 

deafness at the height of his success. Learning to read lips, 

he loses his own sense of self-pity by observing and solving 

the difficulties of others, then undergoes an operation which 

restores his hearing, after which he resumes his career. 

7„ / CATCHLINES: 

Libeiace, Joanne Dm, Dorothy Malone, Alex Nicol, 

William Demarest, Lori Nelson. Lurene Tuttle. 

Liberace ... In a Burst of Music and a Blaze of Color 

. . the Wonderful Story of a Famous Pianist, Who Helps 

Himself to Happiness, by Learning to Help Others . . . It's 

Liberace Plays Everything From Chopin 

a Must-See Hit . . . 

to "Chopsticks" and Boogie . His Own New Hit "Sincerely 

Yours." 

October 29. 1955 1867

. . and 

REVIEWS Adlines for Newspaper and Program 

All That Heaven AUowsF ^^;_ 

Drama 

(Technicolor) 

Univ.-Int'l (5609) 89 Minutes Rel. Jan. '56 

Exhibitors who relish heavy black-ink entries in their 

ledgers and theatre patrons who enjoy shedding an honest 

tear over their screen fare both will have fond memories of 

Universal-International's "Magnificent Obsession." By the (55 -j 

same token, they will be happy to know that this engrossing 

drama utilizes the same stars and creative talents that went 

into the fabrication of "Obsession"; and, more importantly, 

that it is amply equipped to perform just as impressive a job, 

financially and in the lachrymatory department. While the 

basic story structure herein utilized may not boast quite as 

much dramatic conilict as the illustrious predecessor, it more 

than compensates for such lack in warmth, wholesomeness 

and hearttugs. For which qualities, initial credit is the due 

of Peg Fenwick, who created an engrossing, workmanlike 

screenplay from a story limned by Edna L. Lee and Harry 

Lee. It is difficult to conceive of a vehicle better suited to 

the inevitable reteaming of Jane Wyman and Rock Hudson. 

This time Jane, with expected competency, portrays a 

wealthy widow, youthful and highly desirable, although the 

mother of a boy and girl of college age. She falls passionately 

in love with Rock, a handsome, philosophical hombre of high 

ideals who, according to the standards of the social status 

in which she moves, comes from the wrong side of the 

tracks. Because of the snobbery and class-consciousness of 

her friends and the opposition of her children, Jane breaks 

the engagement. Thereby is precipitated a period of loneliness 

and longing lor each of them, which is terminated only 

after the man suffers a serious accident and the woman 

realizes that love is of greater value than traditions and caste. 

Despite La Wyman's excellent, believable performance 

and one of comparably high calibre by the co-starring 

Hudson—the wisely selected supporting cast rates recognition 

lor a yeoman's contribution to the feature's thespian superiority. 

With one possible exception, its members are unusually 

convincing as to both types and delineations. Special mention 

should go to Agnes Moorehead as the confused widow's 

closest friend and to Gloria Talbott as her precocious 

daughter. Cast as her son, William Reynolds, although his 

work is impressive, appears too sophisticated and seasoned 

to be convincing as a collegian. 

It is difficult to decide which is the larger factor in establishing 

the film's high estate—the performances or the production 

values with which Ross Hunter endowed the piece and 

Douglas Sirk's steady and understanding direction. As to 

mountings, the feature is arrestingly beautiful. Some of the 

exterior scenes of New England during autumn and winter 

are reminiscent of a Grandma Moses landscape, while the 

interiors reflect the same expert planning and good taste. 

Those accoutrements materially aid portrayals in so adroitly 

capturing the atmosphere, prejudices and snobbery of a 

typical small city. 

Musical score and other technical contributions are all 

of upper-bracket proportions. The gowns and informal wear 

of the ladies of the cast—designed by Bill Thomas—will conup 

shopping-tour dreams lor the dislafi .spectators. 

lôssibly the more skeptical among critics and patrons will 

term Iho offering soap opera. Perhaps so, but it is restrained 

from ever becoming loo sudsy by the expert piloting of megaphoni.Tt 

Sirk 

Jane Wyman, Rock Hudson, Agnoa Moorohoad. Conrad 

Nagol. Virginia Grey, Gloria Talboll, William Reynolds. 

CATCHLINES: 

The Blazing Talents of Two Top Stars ... in the Romantic 

Smaah Hit of Iho Year . . . She Was a Fascinating Widow 

... He Wan a Rough-and-Ready Workman . Their 

Love n-i .•-! T.-,4i,,^„ 

1868 BOXOFFICE 

(] 

The View From Pompey's Head F 

Ratio: Drama 

2.55-1 (Cinemascope, 

De Luxe Color) 

20th-Fox (525-6) 97 Minutes HeL Nov. '55 

Purists among critics of the drama may quarrel with the 

fact that the screen version of the Hamilton Basso novel is 

dedicated to the proposition that conflict, no matter how 

controversial, can be resolved through nobility. But rankand-file 

ticket buyers—and they are the millions who will 

make a financial and word-of-mouth hit of the feature 

are sure to agree that it's an excellently performed, lushly 

mounted, ably written and directed motion picture. Which 

brings into immediate focus a proud triple credit for Philip 

Dunne, who wrote the screenplay, produced and piloted. 

Considering that the yarn treats with a pair of highly 

volatile subjects—miscegenation and the aristocratic deep 

South's propensity toward ancestor worship that borders on 

Shintoism—to have fashioned it into a completely fascinating 

film without resort to any dastardly villainy called fc fop 

ability as concerns both the creative and acting contributions. 

Dunne provided the former and was materially aided therein 

through impressive utilization of CinemaScope and De Luxe 

Color to capture the authentic Southern scenic backgrounds. 

The acting chore was entrusted to an aggregation of exceptionally 

talented troupers, from which ensued a bevy of 

fine-grained performances. Among them, the one that will 

attract most attention and discussion is by Dana Wynter, 

femme find from England—a looker and an accomplished 

actress. 

She portrays a spirited belle who fancies herself still in 

love with Richard Egan, her girlhood companion, now a 

successful New York attorney. When he returns to the 

hometown on business, she is prepared to divorce her 

prosperous, humble-origin husband, Cameron Mitchell, But, 

climactically, right prevails and both return to their respective 

spouses. 

Richard Egan, Dana Wynter, Cameron Mitchell, Sidney 

Blackmer, Marjorie Rambeau, Dorothy Patrick Davis. 

CATCHLINES: 

For Ten Months the Nation's No. 1 Best-Seller . . . Now 

the Year's Most Provocative Motion Picture . . . the Story of 

a Tempestuous Love Affair . . . Brought to Vivid, Torrid Life. 

Three Stripes in the Sun F 

Ratio; 

1.S5-1 

Drama 

Columbia ( ) 93 Minutes 

Hel. Nov. '55 

Racial prejudice and inter-marriage between an American 

and a Japanese girl get another interesting going-over in 

this realistic drama filmed for the most part in Japan. Aldo 

Ray, who gives a likable and convincing portrayal of a Japhating 

sergeant who comes to like his former enemies and 

a lovely Nipponese girl, in particular, is the only marquee 

name. The many heart-warming touches, dealing with the 

cunning Jap children in an orphanage adopted by the 

American soldiers, make the picture ideal for family audiences 

in neighborhood houses. The picture rates extra 

selling. 

Based on a true story, as printed in the New Yorker 

Magazine under the title "The Gentle Wolfhound," by E. J. 

Kahn jr., the story has great authenticity and the backgrounds, 

of course, are colorful and cluttered with real 

Japanese natives. Unfortunately, the film is not in color, 

which would have been of great value in this instance. 

Richard Murphy, who directed fr6m his own screenplay, 

gets fine performances from Ray, from Dick York, and his 

lun-loving buddy, and from Mitsuko Kimura, a fragile, dolllike 

Oriental, who makes a charming and moving heroine. 

Aldo Ray, a veteran of the Pacific War, is shocked on his 

arrival in Tokyo to see American soldiers fraternizing with 

Japanese girls. When Ray starts a riot when he attacks a 

persistent Jap peddler, he is paraded before Phil Carey, his 

colonel, who gives him a tongue-lashing. A Japanese 

interpreter (Mitsuko Kimura), is assigned to Ray and she 

persuades him to visit an orphanage which the Catholic 

sisters are trying to operate despite inadequate food and 

supplies. Ray is touched and persuades his army buddies 

to contribute and to smuggle army supplies to the orphanage. 

Ray falls in love with Mitsuko, but both her family and the 

colonel are against their marriage because he wants to quit 

the army and live in Japan. Carey finally convinces Ray 

that ho should take his bride to the U. S. and not to be 

ashamed of her. 

Aldo Ray, Phil Carey, Dick York, Mitsuko Kimura, Chuck 

Connors, Henry Okawa, Camille Janclaire, Tatsuo Saito. 

CATCHLINES: 

The Romance of a Korean War Veteran and the Girl Who 

Was Formerly One of His Enemies . . . Life in War-Ravaqod 

Japan—Where a Fighting American Becomes a Gentle Wolfhound 

... A True Story, Printed in the New Yorker Magazine, 

About an American Boy and a Japanese Girl—in Love. 

29. 1955 1865

1 Lui. 

" J.N 

I and 

I 

cundiliun, 

I 

Snappy 

S: 15c per word, minimum SI. 50. cash with copy. Four consecutive insertions lor price 

let. CLOSING DATE: Monday noon preceding publication date. Send copy and 

igwers to Box Numbers to BOXOFFICE. 825 Van Brunt Blvd.. Kansas City 21. Mo. • 

HELP VVANTr.P 

i-.>rluiMly tor nun in;- iii.'i,..;, iL,l 

1 to earn u regiil.ir Income from 

ill);nlfled sales work taking orders 

!i:. Samples, sales material and 

Mle« manager in the Held aialiable 

. - a[ipllcant. Kurnish name, address 

i lumber. For further particulars write: 

Mat Corp.. 2018 Adams St.. Toledo, 

I e-ia theatre manager wanted. Top wages for 

1 utile family man with ability. Apply, 

Il.uleijrd Urite-In Ttratrc. 1051 

POSITIONS WANTED 

ill id, city manager. 13 years exlitan. 

large, medium, small touns. 

;ienileiit. Cipable booking, buying. 

charge all phases operation. Top 

ntly employed. Young, capable, 

: V man. Permanent connection. 

ces. Boxofflce, 6036. 

'ienced, riualifled, age 39. Present 

Good proposition, go anywhere. 

liable for greater Boston. Formerly 

iif Independent chain. Experienced 

' ~lii.u liiisiiirs- liDVorfire. 6022. 

BUSINESS STIMULATORS 

- t action: $4.50M cards. Other 

on-off screen. Notelty Games Co., 

. Brooklyn, N. Y. 

ince with real Hawaiian orchids 

Write Flowers of Hawaii, 670 

t Place. Los Angeles 5, Calif. 

cards. Increase your boxofflce. 

iiier;. $4.50 per M. Best Cards. 

u|ieclal printed stub rod tickets for drlve-lns. 

Safe, distinctive, easy to check. Kansas City Ticket 

Co., Dept 10, 109 W. I8th St., 'Film Bow." 

Kansas City 8, Mo. 

POPCORN MACHINES 

Porcorii m,ichines. ,ii: m.ik. , .mil stjlcs I!,.- 

Iilacemeiit ketlles fnr all poppers. Complete re- 

(ilacemenl unit fits most machines, $185. 120 So. 

llal-ted. Chicago. 111. 

THEATRES WANTED 

Florida, drive-ins. We have cash buyers for 

substantial operations In Fla. and southern states. 

S. L. James. Broker, Eaton, Ohio. 

Theatres Wanted: Colorado, Oklahoma, Arkansas, 

Kansas and .Missouri. Ralph Brwin. Broker, Box 

811, Tulsa. 

Seeking mild dry climate, southwest. Ample 

finances fnr substantial drlve-ln. or drIve-in plus 

Indoor. Investigate all replies. Boxofflce. 6054. 

THEATRES FOR SALE 

CUflRldGHOUSf 

Eleventh year exclusive theatres sules. inldwestsuiitliwest. 

Ilumlreds satisfied clients. 36 years 

experience. "Ask any showman." Arthur Leak, 

Specialist, 3305 Carulh, Dallas, Texas. 

Theatres and drive-ins. Oklahoma, Colorado, 

ArkaiKsas, Kansas and .Missouri. Exclusive listings 

only, llaliili Erwln, Uioker. Box 811, Tul.sa. 

Modern, CinemaScoped. Norlliern Illinois, iiopiilatlon 

1,500. Good money maker. $20,0011 down, 

llnxoffice, 6025. 

No Television. Beautiful, modern theatre. Cinemascope, 

tup eiiulpnient. Brick building. 10.0011 

people, netting $20,000. Half down. Brochure. 

Write, phone, P. ,McAdam, Livingston, Mont. 

Theatre, 300 seats. Brick building 3:ix00. good 

cundlllon. Good seats and equipment. Prosperous 

farming community. Absentee owner. Keusunahle, 

must be sold. Contact, Murray Tumbleson, Bradford, 

111. Immediately. 

Only theatre colored population 4.500. First 

ilass building and equipment. $12,500 ur will 

ell equlimient and lease building. Boxofflce. 0047. 

Coeil Theatre, Topeka, Kansas closed. E

A B*lar Gift 

The new 1955 Xmas-New Year Trailer 

and Display Book for Holiday Promotion 

and Exploitation is ready now with 

i(h'as for screen. h)hhy. out-front, awayfroni-lheatre 

and a host of merchant tieup 

i(h>as to inereas

Boxoffice-October.29.1955

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