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•<br />

Kontoi<br />

JULY 14. 1956<br />

/ne rdue (^ ine /v7o^&&rt MctuAe ynAcd^<br />

Doris Day and James Stewart, as they appear in a scene in "The Man Who<br />

Knew Too Much," the Poromount-Altred Hitchcock production which hos<br />

been selected by the Notionol Screen Council to receive the June BOXOFFICE<br />

Blue Ribbon Award. The Award was mode on the basis of general merit ond<br />

the picture's wholesome fomily entertainment values .<br />

. . Poge 24.<br />

>• motUr at th* Po»i<br />

I waskly bv AMocia'><br />

Clly. Mo. Si/1<br />

11 Kl.t.on, 13 00 p«f v»o/. Notionol E.lilion<br />


iiKlu4ln« Ikt SMitdwl Ntn tin or All [dltlani


LIKES<br />

N.Y. P«fWfMf<br />

*»««<br />

'*"*'''«<br />

screen-<br />

^?<br />


The Excitement of the Week is M-G-M's<br />



"Excitement and heart-tug in another of M-G-M's hard-hitting biopix.<br />

Superbly done. The same gutsy dramatic quahty featured in M-G-M's 'Love<br />

Me Or Leave Me' and Til Cry Tomorrow,' is present here in full measure.<br />

Also, 'Somebody' has the real-life punch of 'On The Waterfront' to grip the<br />

viewer and swell ticket sales. Sure of strong word-of-mouth to aid the selling."<br />


''Highly popular entertainment of the first rank. A strong box-office contender.<br />

Should score highly. First-rate drama, touched off with fine bits of comedy."<br />


"Superior screen entertainment. Excitement, drama, wonderful performances.<br />

This entry could go far both box-office wise and from an entertainment<br />

viewpoint."<br />


"The frankly told best-selling autobiography, has been brought to the screen<br />

in a strikingly performed production. Having captured a large section of the<br />

reading public, it seems destined to repeat its success as a motion picture."


"Excellent! Turbulent, exciting, heart-warming, terrific. Acting triumph for<br />

Paul Newman. Everybody out there is<br />

sure to love 'Somebody Up There'!<br />

Screen's most rewarding entertainment. Your patrons will thank you."<br />


"This will be one of the very Big Ones in box-office returns and in critical<br />

kudos. Sock popular B. O. attraction with a great heart. One of the most<br />

absorbing pictures ever made."<br />


"A box-office knockout. Paying audience reaction to this one rattled the<br />

rafters. It has sheer theatrical entertainment. It figures to earn a fortune."<br />

HOT<br />


ON!<br />


"Hard, biting movie — and a good one . . . these are real people. Paul Newman<br />

should jump to movie stardom with this role. First-rate!"<br />

-WILLIAM K. ZINSSER, Herald Tribune<br />

"Excellent! Genuine emotion ... powerful. You'll find this picture extraordinarily<br />

appealing!"<br />


"Tremendous crispness and pace!"<br />


"Amazing and heartening story . . . An effective human document . . . Well<br />

worth seeing!"<br />

"Action . . . laughter<br />

-WANDA HALE, Daily News<br />

and wit!" -ALTON COOK, World-Telegram<br />

"Immensely absorbing . . . remarkably realistic and compelling . . . believable<br />

."<br />

at all times . .<br />

-ROSE PELSWICK, Journal-American<br />

"Sympathetic warmth that cannot be denied. Explosively funny humor.<br />

Take our advice. Go see it!" * -JUSTIN GILBERT, Daily Mirror<br />

M-G-M presents ''SOMEBODY UP THERE LIKES ME" starring PAUL NEWMAN •<br />


with Everett Sloane • Eileen Heckart<br />

• and Sal Mineo • Screen Play by Ernest Lehman • Based on the Autobiography<br />

of Rocky Graziano Written with Rowland Barber • Directed by Robert Wise • Produced by Charles Schnee<br />

•<br />

I Available in Perspecta Stereophonic or 1-Channel Sounds







.<br />

•••••••<br />

becomes<br />

s best!<br />

20th CENTURY-FOX presents<br />

^^<br />

COLOR by DE LUXE<br />

^^ ^^ C* Kroducea Produced Dy by Directed Uirectea by screenplay Screenplay oy by<br />


I (§1<br />


• •<br />

and introducing<br />

Hollywood's newest<br />

hunk of man. .<br />





>d on the Stage Ploy by Williom Inge


Published in Nine Sectional Editions<br />

BEN<br />

SHLYEN<br />

Editor-in-Chiel and Publisher<br />

DONALD M. MERSEREAU . . Associote<br />

Publisher & Generol Manager<br />

JAMES M. JERAULD Editor<br />

NATHAN COHEN. .Executive Editor<br />

JESSE SHLYEN. .. .Manoging Editor<br />

HUGH FRAZE Field Editor<br />

AL STEEN Eastern Editor<br />

IVAN SPEAR Western Editor<br />

LARRY GOODMAN. Promotion Editor<br />

I. L. THATCHER. .Equipment Editor<br />

MORRIS SCHLOZMAN . Business Mgr.<br />

Publication Offices: 825 V.in Bnint Blvd..<br />

Kansas City 24, Mo Naltian Colien. Exectitlve<br />

Editor: Jes.<br />

Central Offices: Editorial— 920 No. Michigan<br />

.Ave.. Chicago 11. 111.. Frances B.<br />

Clow. Telephone Sl^perlor 7-3972. Advertising—.IS<br />

East Wacker Drive. HilcaEO 1.<br />

111.. Euing Iliitrhison and E. E. Yeck.<br />

Telephone ANdover 3-3042.<br />

Western Offices: Editorial and Film Advertising—6404<br />

Hollywood Blvd.. Holl.vwood<br />

2S. Calif. Ivan Spear, manager. Telephone<br />

HOllpvood S-llSB Equipment and<br />

Non-Film Advertising— 672 S. Lafavette<br />

Park Place. Los Angeles. Calif. Boh Wett-<br />

!teln, manager. Telephone ntlnklrk 8-22S6.<br />

London Office: Anthony firuner, 41 Wardour<br />

St. Telephone OERard 5720/8282.<br />

Tlle MnnERN THE.ATRE Seel Inn Is included<br />

In the first issue of each month.<br />

AtLinla: Paul .lones, The Constitution.<br />

.Albany: .1. S. Conners. 21-23 Walter Ave.<br />

Baltimore: George Browning. Stanley Thea,<br />

Birmingham: Eddie Biidcer. The News<br />

Boston: Frances Harding. Lib. 2-930.";.<br />

Charlotte: Annie Mae Williams. ED 2-1254.<br />

Cincinnati: Lillian Laz.irus. 1746 Carrahen.<br />

Cleveland: Elsie 1-oeb. Fairmoimt 1-0046.<br />

Cohimbus: Fred Oestrelcher. 646 Rhoades<br />

Place.<br />

Dallas: Frank Bradley. 2n08A .lackson St.<br />

Denver: Jack Rose. 1645 Ijifayelte St.<br />

Tlta Moines: Buss Schoch. Register-Tribune.<br />

Detroit: n. F. Reves. Fox Theatre Bldg.<br />

Indianapolis: Corbin Patrick. The Star.<br />

.Iicksonville: Robert Cornwell. 323 E. Bav.<br />

Memphis: Null Adams. 707 SpMng St.<br />

Miami: Kitty Harwood. 66 S. Hibiscus.<br />

Milwaukee: Wm. Nlchol. 636 N. 14th St.<br />

Mlnneanolls: I>.s Rees. 2123 Fremont Sr].<br />

New Haven: Walter Durtar. The Register.<br />

N Orleans: L. Divver. SSIS Prllchard n<br />

Oklahoma City: .loyce Outhier. 1744 NIV<br />

17th St.<br />

Omaha: Irving Baker. 911 N. 51st St<br />

Philadelphia: Norman Shigon. 5363 Berk<br />

Pittsburgh: R F. Klingensmith. 516 .leannette.<br />

Wilklnsburg. Churchill 1-2801,<br />

Portland. Ore.: Arnold Marks, .lonmal.<br />

St. I/>uls: Dave Barrett. 5149 Rosa.<br />

Salt Lake City 11. Pearson. Peseret Ne«s.<br />

San Antonio: Lrq Krtnrr. 230 San Pedro<br />

San Francisco: Gail l.inman. 2S7-2Sih<br />

Ave., Skyline 1-4355: Advertising: .Ifrrv<br />

Nowell. Howard Bldg.. MI 6-2522<br />


IT'S<br />



Jack Warner Is Elected<br />

President; Three New<br />

Members on Board<br />

NEW YORK—The sale of Warner Bros.<br />

Pictures to a sroup headed by Serse Semenenko.<br />

Boston banker, has been completed.<br />

Official announcement of its completion<br />

was made Wednesday (11> by Warner<br />

Bros. Negotiations for a ma.ior portion of<br />

the stock of Hany M. and Major Albert<br />

Warner in the company had lasted several<br />

months.<br />

SOLD FOR 518,000,000<br />

Tlie two brothers and members of their<br />

families are reported to have sold 600,000<br />

shares of stock for about $18,000,000. Jack L.<br />

Warner is said to retain 200.000 of his estimated<br />

330,000 shares. That would make him<br />

the largest individual stockholder.<br />

The Semenenko group includes Charles<br />

Allen jr.. senior pai'tner of Allen & Co., investment<br />

bankers, and board chairman and a<br />

director of a number of important corporations.<br />

Jack L. Warner, vice-president in charge<br />

of production, as previously indicated, was<br />

elect.ed president. He succeeded his brother,<br />

Harry M. Warner. Harry and Albert Warner<br />

will continue on the board of directors to<br />

which Semenenko, Allen and Benjamin Kalmenson<br />

have been elected. The composition<br />

of the board otherwise remains unchanged.<br />

Kalmenson is executive vice-president of<br />

the parent company. P»reviously, he was vice-<br />


president in charge of distribution and president<br />

of Warner Bros. Pictui-es Distributing<br />

Corp.<br />

Samuel Schneider continues as vice-president<br />

and assistant to the president, with the<br />

added responsibilities of treasurer.<br />

Jack Warner announced that all of the<br />

worldwide facilities of Warner Bros, and its<br />

subsidiaries will be "directed more vigorously<br />

to the acquisition of the most important<br />

story properties, talents and to the production<br />

of the finest motion pictures possible.<br />

"Our sole purpose," he said, "is to work<br />

wholeheartedly toward the providing of a<br />

constant supply of important and challenging<br />

motion picture product for the U. S. and for<br />

the world markets.<br />

"By producing motion pictui-es of merit, we<br />

not only are assuring the exhibitors of a<br />

Into New Executive Positions at Warner Bros.<br />

continuous flow of product for their theatres,<br />

but we also are reaffirming our faith in the<br />

motion picture industry generally and in our<br />

company specifically,<br />

"We intend to go forwaxd with absolute<br />

confidence in the future of this business and<br />

in the great contributions which we know<br />

Warner Bros. Pictures will make toward that<br />

goal. The exhibitors and the public can<br />

confidently expect that Warner Bros. Pictures<br />

will spare no effort to develop a continuous<br />

program of quality motion pictures."<br />

Warner also expressed his pleasure that his<br />

brothers, the directors and the new financial<br />

group have put under his direction "the<br />

perpetuation of the company which our family<br />

has pioneered." He thanked employes and<br />

stockholders for loyalty and devotion to the<br />

company, and assured them that the company<br />

is "in business more confidently and more<br />

proudly than ever before."<br />

Serge Semenenko Long a Figure in Film Finances-<br />

Alien, New Board Member, an investmenf Banker<br />

SERGE SEMENENKO, who headed the group of investors<br />

acquiring a major share of the stock held by<br />

Harry M. and Albert Warner, has a long record of<br />

interest in the motion picture business. This interest<br />

has extended back 20 years, during which he took part<br />

in the financing and reorganization of Paramount,<br />

Loew's, Universal, Columbia, Warner Bros., RKO Radio<br />

and Stanley Warner Corp. He is senior vice-president<br />

and a director of First National Bank of Boston, and<br />

his industrial associations are extensive and eminently<br />

successful. He is a director of Chemway Corp., American<br />

News Co., Hoving-Bonwit<br />

Teller,<br />

City Stores, Minne- SERGE SEMENENKO<br />

sota & Ontario Paper Co., United-Carr Fastener Corp.,<br />

and has additional interests in oil, machinery and<br />

other industries.<br />

CHARLES ALLEN JR., who becomes a member of the<br />

board of Warners, is senior partner of Allen & Co.,<br />

investment firm. He is chairman of the board of such<br />


indu.strial organizations as Colorado Fuel & Iron Corp.,<br />

John A. Roebling's Sons Corp., Wickwire Spencer Steel,<br />

Cincinnati, Newport & Wyoming Rwy. and North<br />

Kansas City Development Corp. as well as on the<br />

board of Pepsi-Cola, Polarus Steamship Co., American<br />

Bosch Arms and American Wire Fabrics Corp.<br />

Volk Bros., Mpls., Abandon<br />

Antitrust Suit Appeal<br />

MINNEAPOLIS—Volk Bros., which operates<br />

two of the country's most luxurious suburban<br />

theatres, has called it quits in its antitrust<br />

fight with the major distributors. The<br />

firm on Thursday (12) announced it had<br />

abandoned its appeal from a completely adverse<br />

federal court decision in their suit<br />

against the majors, Minnesota Amusement<br />

Co. and RKO Theatres. The Volks had sought<br />

$1,000,000 in damages on a conspiracy charge<br />

as well as day-and-date availability with<br />

Minneapolis Loop first run and moveover theatres.<br />

The court here said the distributors<br />

could sell first run to whatever theatres they<br />

J. Cheever Cowdin Joins<br />

N. Y. Brokerage Firm<br />

NEW YORK—J.<br />

Cheever Cowdin, who was<br />

chairman of the board of Universal Pictures<br />

from 1936 to 1949, has joined the New York<br />

brokerage firm of Cady, Roberts & Co.<br />

Cowdin, who began his career in finance as<br />

a partner in Bond & Goodwin in New York,<br />

was later vice-president of Blair & Co. and<br />

Bancamerica Blair Corp. He also has played<br />

a leading role in the formation of several<br />

American aviation companies.<br />

BOXOFFICE July 14, 1956

"<br />



No Bigness Simply for<br />

The Sake of Bigness,<br />

Says Dore Schary<br />

HOLLYWOOD—Indicating a significant<br />

change in Metro-Goldwyn-Mayer's production<br />

policy, with a trend toward more<br />

modestly budgeted pictures, Dore Schary,<br />

studio chieftain, ordered the Immediate inauguration<br />

of a "severe and disciplined<br />

economy drive" at a meeting of 110 of the<br />

organization's key personnel.<br />


Schary stressed to the attending executives,<br />

producers, directors, writers and department<br />

heads that there is no choice except to cut<br />

costs all along the line, and that drastic<br />

economies must be maintained by everyone<br />

concerned if the studio is to be operated profitably<br />

in the futui-e.<br />

"We are just emerging from an era in the<br />

entire business of making big pictures for<br />

'bigness' sake," Schary said. "This road<br />

turned out to be a blind alley. In the last<br />

year and a half, our most profitable pictures<br />

have been those made at a reasonable cost.<br />

"MGM is still willing to put as much<br />

money as is necessary into a given project,<br />

provided that money is controlled and seen<br />

on the screen. But we are going to be a lot<br />

more careful in the future. We are going to<br />

have to reduce oui- 'margin of error.'<br />

Accenting need for wholeheai'ted cooperation,<br />

the studio head cited the importance<br />

of careful plamiing of each step taken on<br />

every picture from the time of story purchase<br />

until the finished print is delivered for distribution.<br />

Production costs in the past 20 years have<br />

increased by 500 per cent, but grosses have not<br />

increased in the same proportion, he said.<br />

"More and more attention in recent years<br />

has been given to the selection and production<br />

of MGM pictures for the world market,"<br />

Schary continued, "and that this policy<br />

has been successful is demonstrated by the<br />

fact that since 1940, MGM has made 90 pictures<br />

with a world gross of more than five<br />

million dollars each. Previous to 1940, only<br />

five pictures had gi-ossed that much.<br />


Schary also outlined plans for ten MGM<br />

pictures to be started within the next two<br />

months. Three pictures now are in work.<br />

Again he emphasized that for the successful<br />

picture, the returns still will remain large.<br />

Ten years ago, he said, world grosses of seven<br />

million dollars on an individual picture were<br />

very few. Today a .solid hit can achieve that<br />

worldwide figure and perhaps, in some instances,<br />

more.<br />

Among pictures scheduled to go into production<br />

soon are "Ten Thousand Bedrooms,"<br />

"Something of 'Value," "The 'Vintage," "The<br />

Wings of Eagles," "Pattern of Malice," "Silk<br />

Stockings," "Designing Woman," "Tip on a<br />

Dead Jockey," "Les Girls" and "Capital<br />

Offense."<br />

BOXOFFICE : : July 14, 1956<br />


Speaks Out /or 'Reasonable' Budgets<br />

TOA Names Stellings<br />

To Showmanship Post<br />

NEW YORK—Ernest G. Stellings of Charlotte<br />

has been named chairman of the national<br />

showmanship conference of Theatre<br />

Owners of America to be held July 30, 31 at<br />

the Edgewater Beach Hotel, Chicago. Myron<br />

N. Blank, president, made the announcement.<br />

Theatre showmen will attend the conference<br />

and exchange showmanship opinions and suggestions<br />

on a regional basis. Campaigns that<br />

promise to be outstanding boxoffice aids will<br />

be presented at the TOA convention here in<br />

September. By sorting the wheat from the<br />

chaff in advance of the convention instead of<br />

on the convention floor, much time will be<br />

saved, it is felt.<br />

Suggestions will come from the sub runs<br />

to attend the Chicago gathering. He said<br />

that another tentative plan had been to select<br />

a cross-section of members on a geographic<br />

and operating unit basis of both large<br />

and small theatres.<br />

"In so doing," he said, "we have undoubtedly<br />

passed up some valuable men who could<br />

give assistance to us. Consequently, we take<br />

this opportunity to invite all TOA members."<br />

Stellings, an exhibitor since 1912, is president<br />

of Stewart and Everett Theatres.<br />

Number of the Majors<br />

Considering Less<br />

Costly Pictures<br />

NEW YORK—The statement in Hollywood<br />

this week by MGM's Dore Schary to<br />

the effect that the era of big pictures for<br />

the sake of bigness had ended, apparently,<br />

is an echo of what other companies, also,<br />

have been thinking for some time.<br />


This, especially, is true in connection with<br />

wider film dimensions, such as 65mm and<br />

Cinemascope 55. The trade regards the outcome<br />

of MGM's "Raintree County" in 65mm<br />

as the big test. It is expected that the 65mm<br />

process may well rise or fall with that picture<br />

which is the sole entry in that category.<br />

The future of 20th Century-Fox's Cinema-<br />

Scope 55 at present is indefinite. The boxoffice<br />

success of "The King and I" in the<br />

latter process may spur the company to add<br />

to its "55" schedule, although even 20th-<br />

Fox's competitors have been heard to say<br />

that the picture would have been a smash<br />

hit in any process.<br />

Currently under consideration by 20th-Fox<br />

as the next Cinemascope 55 production is<br />

"Boy on the Dolphin," which is slated,<br />

tentatively, for production in Greece. However,<br />

no decision has been made.<br />


Some major companies have found, or. perhaps,<br />

rediscovered that moderately budgeted<br />

pictures aimed at the twin bUl market are<br />

paying off profitably. This factor is said<br />

to have influenced 20th-Fox's decision to take<br />

on six productions to be made by Regal Pictures.<br />

These will be in black-and-white<br />

Cinemascope, a departure from the company's<br />

original intent to limit all Cinemascope product<br />

to color. And 20th-Fox is making a<br />

black-and-white Cinemascope on its own,<br />

"Teen-Age Rebel."<br />

Other companies are reported eyeing the<br />

lower-budgeted pictures as supplemental<br />

product, with cost ceilings at $200,000.<br />

Decision Expected Soon<br />

On Credit Plan Survey<br />

NEW YORK—An early selection is ex-<br />

as well as first runs and be of assistance to<br />

all types of theatres. It is expected that<br />

some will be highly original and valuable.<br />

The idea of the showmanship conference<br />

followed an earlier tentative plan to cull ideas<br />

from the smaller showmen at the convention.<br />

The thought then was to seat them on a<br />

regional basis and lock out the big circuit pected of the research organization which<br />

operators whose presence might embarrass will survey the public attitude in the Indianapolis-Marion<br />

County area toward a plan to<br />

them. The new plan caters to the little<br />

fellow as well as the big showman.<br />

have theatres there extend credit on admis-<br />

Stellings said all TOA members are invited<br />

sions.<br />

The matter was discussed again Tuesday<br />

(10) at a meeting of the subcommittee of the<br />

general sales managers committee of the<br />

Motion Picture Ass'n of America, headed by<br />

William C. Gehi-ing, 20th Century-Fox vicepresident.<br />

It was held at the office of Charles<br />

M. Reagan, MGM vice-president in charge of<br />

sales.<br />

If the public survey turns out favorably,<br />

the plan can be put into operation within a<br />

six-to-eight-week period, Gehring said.

Edmund C. Grainger Named<br />

Crescent General Manager<br />

Chain of 75 theatres in Tennessee. Kentucky<br />

and Alabama now being supervised out<br />

of Nashville headquarters by former executive<br />

of 20th Century-Fox. Shea Enterprises,<br />

RKO Theatres and Republic Pictures.<br />

Movie Attendance at Peak<br />

Among Persons 20-29<br />

Look Magazine survey finds 7.500.000 in that<br />

age group saw at least one film during<br />

selected week in February; teenage attendance<br />

next highest with 4.500.000: larger<br />

share of audience in suburbia and small<br />

cities.<br />

•<br />

MPEA Embargo Will Remain<br />

On Film Exports to Spain<br />

Eric Jolmston's office says government<br />

there must make next move in long dispute<br />

over number of licenses to be granted, dubbing<br />

costs and attempt to force distribution<br />

in U. S. of Spanish films.<br />

•<br />

Smaller British Exhibitors<br />

Take Tax Plaint to Public<br />

Letters to newspapers claim that entertainment<br />

levy is closing hundreds of houses<br />

and ask support of campaign for immediate<br />

relief from "over-systematic taxation"; revenues<br />

and tax deductions given in detail.<br />

•<br />

Columbia Broadcasting Co,<br />

Ends Manufacture of Sets<br />

Triple Features Abandoned<br />

By Philadelphia Drive-Ins<br />

William S. Paley. board chairman, and<br />

Frank Stanton. pre.iident, say decision applies<br />

to both television and radio receivers;<br />

no reason given; manufactiu'ing of records.<br />

phonographs and tubes and research to continue.<br />

Ik-<br />

Exhibitors in that area agree on elimination<br />

July 24; will reconsider October 1: also<br />

decide to restrict SI a carload admissions to<br />

not more than two days a week and not during<br />

a weekend.<br />

*<br />

Atlas Corp. Stockholders<br />

Act on Stock Conversion<br />

Floyd Odium, president, reiwrts they have<br />

requested conversion of 1,365,000 shares of<br />

new common into new 5 per cent $20 par<br />

preferred; one exception is Howard Hughes,<br />

largest holder of old RKO common stock,<br />

who retains common shares.<br />

*<br />

France Tops Hollywood<br />

In Current Production<br />

Report 31 production units at work in<br />

Paris last week; in Hollywood. 22 pictures<br />

were before the cameras: however, some on<br />

the French stages were being produced by<br />

O. S. companies.<br />

'Moby Dick; King' Big<br />

In NY and All Key Spots<br />

"Moby Dick" drew long lines in New York on opening day (July 4) outstde the Criterion<br />

Theatre as seen in the above photo. The Warner picture also opened the same<br />

day at the Sutton, east side house, and broke records at both theatres.<br />

NEW YORK—The opening of such "block-<br />

at the Stanley, Philadelphia, and at the<br />

busters" as Warner Bros.' "Moby Dick" and Stanley. Baltimore, and the Paramount, Pantages<br />

"The King and I." 20th Century-Fox Cinema-<br />

and Wiltern, Los Angeles. "Moby Dick"<br />

Scope 55 feature, on Broadway, as well as in is in its second big weeks at the State. New<br />

other key cities throughout the U. S., resulted<br />

Bedford. Mass., where the picture had its<br />

in a strong business upturn, even world premiere, and at the Astor Theatre,<br />

greater than the business spurt dm-ing the Boston. "The King and I" also did the biggest<br />

July 4 period of a year ago. The Saturday<br />

business in three years at Grauman's<br />

and Sunday, both before and after the Independence<br />

Chinese Theatre, Hollywood, and the Pox,<br />

Day holiday, were tremendous, with San Francisco, and ahead of last summer's<br />

long waiting lines at several of the Times "Seven Year Itch" in Chicago, Atlantic City,<br />

Square houses.<br />

Buffalo, Pittsburgli, Boston, Denver, Seattle<br />

"Moby Dick," which opened July 4 at two and Washington, D. C. "The Eddy Duchin<br />

theatres, the Criterion on Broadway and the Story" has been running ahead of Columbia's<br />

east side Sutton, set new records at both "Picnic" in Philadelphia, Los Angeles, Chicago<br />

houses, according to Warner Bros., and long and New Orleans.<br />

waiting lines were in evidence opening day at The total gross for the July 4 week at the<br />

the Broadway house. "The King and I,"<br />

21 fii-st run houses in Manhattan, including<br />

which gave the Roxy Theatre its best week<br />

the east side aj't theatres, was far ahead of<br />

since "The Robe" in 1953, had a smash second<br />

week with a long run in prospect. Busi-<br />

the corresponding week in 1955. Other pictures<br />

which did strong business included<br />

ness for the third week of "The Eddy Duchin<br />

Story" at the Radio City Music<br />

"Somebody Up There Likes Me" in its opening<br />

Hall varied<br />

only slightly from the terrific gross of the<br />

week at Loew's State; "That Certain Feeling,"<br />

two first weeks at the world's largest theatre<br />

and the total for the three weeks approached<br />

in its third and final week at the Paramount;<br />

"The Proud and Pi'ofane," in its fourth week<br />

the $500,000 mark.<br />

at the Astor Tlieatre, and "Trapeze," in its<br />

In other key cities, the record pace for fifth good week at the Capitol. "The Great<br />

these three films was the same, with "Moby<br />

Dick" setting a new high in its first six days<br />

Locomotive Chase" slipped in its second week<br />

at the Mayfair, after a strong opening week.<br />

Fabian Denies Report He's Selling SW Circuit, Cinerama<br />

NEW YORK—Reports that S. H. Fabian,<br />

president of Stanley Warner, was considering<br />

the disposal of the Stanley Warner theatres<br />

and the company's Cinerama operations were<br />

denied by Fabian on Wednesday (11).<br />

"I have no intention of selling the Stanley<br />

Warner theatres." Fabian said.<br />

Fabian originally was linked with the deal<br />

under which the Serge Semenenko group<br />

took over Warner Bros. Pictures but was<br />

stymied because of consent decree restrictions.<br />

Rumors had been afloat that he was<br />

angling for the sale of the SW houses which<br />

would permit him to head up Warner Bros.<br />

In a formal statement. Fabian said:<br />

"Certainly I'm interested in production.<br />

Our theatres— all theatres—live from motion<br />

picture production. Like every other exhibitor,<br />

I am very much concerned about the shortage<br />

of product that now exists. I am still hopeful<br />

that the present production companies<br />

can furnish our needs."<br />

In regard to Cinerama, Fabian said that<br />

last week the theatre gross reached its highest<br />

figui'e.<br />

"We are working to expand Cinerama theatres,<br />

to improve Cinerama technically and<br />

plans are under way for more productions<br />

which will maintain Cinerama entertainment<br />

supremacy." Fabian concluded.<br />

Development Is Reported<br />

Of New 16mm Test Film<br />

NEW YORK—The Society of Motion Picture<br />

and Television Engineers has a new<br />

16mm test film that measiu'es registration,<br />

aperature size, resolution, shutter timing, centering<br />

of the image and steadiness of its own<br />

test image with respect to perforation. It<br />

also provides a "thousandths scale" for measui-ing<br />

film movement in double-exposure testing<br />

of printer steadiness.<br />

10 BOXOFFICE July 14, 1956

20th ANNOUNCES<br />

Rigger than<br />



^<br />

did<br />

they<br />

dare<br />

to<br />

^<br />

^<br />

make<br />

I<br />


A saMT him take<br />

the first pill...and the<br />

next«..and the next!<br />

Then he ^was lying for<br />

theni..*begging for them...<br />

forging prescriptions for<br />

theni.**and then...''<br />

20th CENTURY-FOX presents<br />



«i<br />

jigger<br />

than<br />

LIFE-SAVER 01^<br />


"/ prescribed it<br />

he misused it.<br />

COLOR by DE LUXE<br />

CiNemaScoP^<br />

co-starring WALTHER MATTHAU with Robert Simon . Christopher Olsen<br />

Produced by Directed by Story and Screenplay by<br />


Based on an article in The New Yorker by Berton Roueche

A theme so vital • • •<br />

so violent that we<br />

urge you to<br />

bring all your<br />

contpasslon and<br />

understanding<br />

to It!<br />

^p^Mm^m:<br />

20th delivers its<br />

most startling attraction<br />

since "THE SNAKE PIT"...<br />

from the director of<br />



Drive-Ins Still Eluding<br />

Ex-Affiliated Circuits<br />

By J. M, JERAULD<br />

NEW YORK—Opening of the fourth Loew's<br />

Theatres Drive-In at Keyport, N. J., July 3<br />

served to point up the fact that since divorcement<br />

approximately 4.500 drive-in theatres<br />

have opened and only 61 of these are operated<br />

by affiliates of the defendants in the<br />

antitrust suit—56 by Paramount Theatre<br />

affiliates, four by Loew's Tlieatres. one by<br />

former 20th Century-Fox affiliates and none<br />

by RKO.<br />

Schine Theatres and Crescent Amusement<br />

Co.. which have figured in antitrust actions,<br />

also have been chary about going into the<br />

drive-in competition. Crescent has six and<br />

Schine none. The Schine case is still pending<br />

in the U. S. District Court at Buffalo.<br />

NEW competiti\t: factor<br />

These developments have introduced an<br />

entirely new factor into the competitive situation.<br />

Loew's is now studying it and is<br />

expected to apply for Department of Justice<br />

permission to build more open-air theatres.<br />

Since the first rush to build drive-ins many<br />

of them have fallen by the wayside, but it<br />

is estimated that between 4,500 and 5,000 are<br />

in operation.<br />

Drive-in circuits have been created. There<br />

are five of them that operate drive-ins exclusively<br />

in California, New Mexico, Texas,<br />

Florida and Georgia.<br />

Two circuits which have developed in the<br />

past few years and operate a few indoor theatres<br />

as well as drive-ins jump from one<br />

widely separated place to another and are<br />

expanding aggressively.<br />

These are the Smith Management Corp.<br />

of Boston and Redstone Drive-In Theatres,<br />

also of Boston.<br />

Smith Management has 42 drive-ins, eight<br />

of which are in Massachusetts, one in New<br />

Hampshire, four in New Jersey, three in New<br />

York state, and others in Chicago, Indianapolis.<br />

Des Moines, Council Bluffs, Timonium,<br />

Md., Kansas City, St. Louis, Omaha, Cincinnati,<br />

Cleveland, Baden. Pa., and Milwaukee.<br />

More are being acquired.<br />

The Redstone Drive-In group has five in<br />

Massachusetts, one in New Jersey, one in<br />

New York City, one on Long Island, three<br />

in upstate New York, and one in Virginia at<br />

Falls Church. This circuit, too, is spreading<br />

out.<br />


Their unique methods of managing over<br />

long distances are being watched closely by<br />

their competitors.<br />

Drive-ins are turning more and more to<br />

buying and booking combines for their picture<br />

service. Twenty of them serve 278 drive-ins<br />

out of Chicago, Dallas, Charlotte, Detroit,<br />

Columbus, San Francisco, Seattle, Pittsburgh,<br />

Cincinnati, Albany, New Haven, Jacksonville,<br />

Dallas and Grand Rapids. Jack<br />

Kirsch, former president of Allied, is an important<br />

figure in this activity. The accounts<br />

run from a minimum of three drive-ins to 41.<br />

Three—Cooperative Theatres of Ohio, with<br />

39; Queen City Booking Service of Charlotte,<br />

with 41, and Steam-Hanna Cooperative Thewwn'inFfhTil.<br />

When this pylon and attraction board<br />

was lit on the eve of Independence Day<br />

a week ago, it announced the opening of<br />

the fourth drive-in theatre acquired by<br />

Loew's Theatres. The theatre, a 1,000-<br />

car project near Keyport, N. J., ballyhooed<br />

its circus playground, a midget<br />

railroad and a merry-go-round.<br />

atre Service of Pittsburgh, with 35—are important<br />

factors in their territories. The biggest<br />

in the New York area is Liggett-Florin<br />

Booking Service, which has found a fertile<br />

field in the rapidly-growing Long Island area.<br />

It now has 24 drive-in accounts in addition<br />

to its regular service for four-walled houses.<br />

Circuit-owned houses are increasing rapidly.<br />

These circuits range from five houses to<br />

such large aggregations as Martin Theatres<br />

of Georgia, Inc., and Rowley United Theatres,<br />

Inc., Texa^.<br />


E. D. Martin, a former president of Theatre<br />

Owners of America, who operates in Florida,<br />

Alabama and Georgia, has 34 drive-ins out<br />

of a total of 135 theatre properties. John H.<br />

Rowley has 143 theatres in Texas, of which<br />

38 are drive-ins.<br />

With the exception of Daytz Theatre Enterprises<br />

Corp., operating in Maine, Massachusetts,<br />

New Hampshire and Rhode Island<br />

with 46 open-air units, the well-known<br />

southerners are the largest open-air operators<br />

in the country.<br />

Others with important holdings are Commonwealth<br />

Amusement in Arkansas, Iowa,<br />

Kansas and Missouri, with a total of 33 driveins<br />

out of 81 of both types. Frontier Theatres,<br />

Inc., of Texas, headed by H. J. Griffith, has<br />

39 drive-ins in New Mexico and Texas out of<br />

a total of 121. Jefferson Amusement Co., Inc.,<br />

has 13 auto theatres out of a total of 68.<br />

As might be expected, the heaviest concentration<br />

of drive-ins is south of the Mason and<br />

Dixon line, because of the longer periods of<br />

operation. Texas is away out front with<br />

547, North Carolina is second with 367,<br />

Georgia third with 329, Florida fourth with<br />

234.<br />

Other states in the warm belt are:<br />

Kentucky, 145; Louisiana, 134; Mississippi,<br />

84; New Mexico, 70; Oklahoma, 152; South<br />

Carolina, 112; Tennessee, 175; 'Virginia, 120,<br />

and West Virginia, 152.<br />

Several hundred of the houses in these<br />

states operate all year and have become important<br />

factors in the over-all competitive<br />

situation.<br />

California, for some reason, has not become<br />

as enthusiastic about drive-ins as some of its<br />

sister states with mild climates. There are<br />

209 drive-ins in the state.<br />


In the northern part of the country, New<br />

York is an outstanding leader with 294 houses<br />

and more coming. Several of these are in<br />

the rapidly-growing central and eastern<br />

sections of Long Island where there has<br />

been a tremendous outward movement of<br />

population followed by huge real estate<br />

developments and the growth of shopping<br />

centers. New centers are announced almost<br />

monthly. In the first week of July, New York<br />

newspapers carried pictures of a shopping<br />

area being developed by R. H. Macy at what<br />

used to be Roosevelt Field; another at Hicksville<br />

on the Northern States Parkway for<br />

Gertz, a department store, and a third for<br />

Gimbel's at Green Acres Shopping Center<br />

near Valley Stream in Nassau County.<br />

We-stchester County to the north has a<br />

number of these centers. The New York<br />

State Thruway and a group of parkways<br />

make them accessible to shoppers from long<br />

distances.<br />

Theatremen are speculating on what the<br />

huge highway spending program to be<br />

financed mostly by the federal government<br />

will do to increasingly wide expanses of the<br />

counties to the north of New York City.<br />

The central industrial regions of the<br />

country have drive-ins in numbers that rival<br />

some of the southern states. Pennsylvania<br />

leads with 359, followed by Ohio, 294; Illinois,<br />

247; Indiana, 224; Missouri, 189; Michigan,<br />

131, and Massachusetts, 109.<br />

Even the farm belts are well equipped with<br />

drive-ins. Kansas has 128, Iowa, 85, and<br />

Wisconsin, 100.<br />

Vacation areas are well equipped with driveins,<br />

too, but they are short-period operations<br />

covering about four months a year. Connecticut<br />

has 52; Maine, 62; Minnesota, 66;<br />

Montana, 58; Nebraska, 57; New Hampshire,<br />

46; New Jersey, 44; Vermont, 35.<br />

Cold, sparsely settled areas have the fewest,<br />

of course. Idaho has 51; Nevada, 11; North<br />

Dakota, 21; Oregon, 96; Utah, 43; Washington,<br />

79; Wyoming, 32.<br />


Even the short summer periods turn in a<br />

profit in many places. There are drive-ins<br />

all the way across Canada and one in Alaska.<br />

There are varying estimates of what portion<br />

of the total theatre revenue is turned in by<br />

drive-ins. They run up to 25 per cent. If<br />

the last figure is anywhere near correct, it<br />

becomes clear that all the troubles of roofed<br />

theatres are not due to television.<br />

Marian Seldes in Screen Debut<br />

HOLLYWOOD—New York stage and TV<br />

actress Marian Seldes will make her screen<br />

debut in a featured role in RKO's "The Young<br />

Stranger," starring James MacArthur, Kim<br />

Hunter and James Daly. Stuart Millar is<br />

producing; John Prankenheimer, directing.<br />

14 BOXOFFICE :<br />

: July 14, 1956

THIS IS<br />





ARE SOArIHG with<br />







Successor to<br />

Lichtman<br />

To Be Appointed Soon<br />

NEW YORK—A successor to Al Lichtman,<br />

former distribution head of 20th<br />

Century-Fox, as a member of the governing<br />

board of the Council of Motion Picture<br />

Organizations is expected to be<br />

named soon. It is believed that Eric<br />

Johnston, MPAA head, will name him.<br />

Spyros P. Skouras, 20th- Fox president,<br />

is considered a possibility. He declined<br />

the paresidency several years ago. Board<br />

rule followed.<br />

Sam Pinanskl of Boston now represents<br />

TOA on the board. Robert W. Coyne,<br />

special counsel, became a member of the<br />

board when National Allied withdrew<br />

affiliation. The Lichtman spot represents<br />

distribution.<br />

TOA Still Has Hopes<br />

A TOA repre-<br />

For Public Exposition<br />

NEW YORK—There still was hope late this<br />

week that Theatre Owners of America would<br />

be able to incorpwrate a public participation<br />

project at the TOA convention in New York<br />

in September. Efforts were being made to<br />

crystallize a plan whereby a motion picture<br />

exposition would be hooked up with the annual<br />

meeting in the Coliseum.<br />

sentative was seeking to wrap up the details<br />

in Hollywood, but the time element was said<br />

to be a factor against its success. The big<br />

question was whether it could be put together<br />

in the approximate two months between now<br />

and the ojiening of the convention.<br />

If efforts fail, the exposition definitely will<br />

be included in the 1957 convention, a spokesman<br />

said.<br />

Meanwhile, convention chiefs were faced<br />

with the problem of holding the customary<br />

luncheons between the morning and afternoon<br />

sessions. Although the Coliseum has<br />

facilities, such as a kitchen and dining space,<br />

TOA is balking at the price tag being asked<br />

per plate. Cost is said to be around $6.50 per<br />

guest. There is a possibility that the luncheons<br />

will be held at the Hotel Henry Hudson,<br />

a short walk from the Coliseum.<br />

20th-Fox August Release<br />

For Controversial Film<br />

NEW YORK—The release date of "Bigger<br />

Than Life," a Cinemascope picture dealing<br />

with miracle drugs, has been moved up by<br />

COMPO Plans Projects<br />

To Follow Tax Drive<br />


NEW YORK—With the financial backing<br />

of the Motion Picture Ass'n of America assured,<br />

the Council of Motion Picture Organizations<br />

is free to develop programs for<br />

the future. Of immediate importance, of<br />

course, is the campaign to obtain Congressional<br />

approval of a bill affording relief from<br />

the federal admissions tax. Other COMPO<br />

In a way, it was a curious situation with<br />

politics definitely involved in it, because a<br />

majority of both the House and Senate is<br />

known to favor some kind of relief. But<br />

tangled up In the scheme of things were Republican<br />

and Democratic ideas—and desires<br />

to cop the credit—for budget balancing now<br />

and various forms of tax relief that might<br />

develop at coming sessions of Congress if not<br />

at this one.<br />

Robert W. Coyne, a member of the COMPO<br />

triumvirate and special counsel, who has been<br />

spending much of his time in Washington,<br />

said he had not abandoned hope.<br />

"We have not thrown in the towel," he<br />

said. He added that if no relief bill became a<br />

law this year, the way had been paved for<br />

later relief. However, he was hopeful that a<br />

bill will be enacted into law which would<br />

make admissions of $1 or less tax-free.<br />

If the tax battle should be won, the financial<br />

backing voted COMPO by the MPAA<br />

would be channeled to another project or<br />

projects. The MPAA board has voted a<br />

maximum of $100,000—Coyne asked for $150,-<br />

000—but it will appropriate only the total sum<br />

raised by COMPO from exhibitors.<br />

The COMPO drive for exhibitor dues may<br />

start in August. The procedure of previous<br />

years will be followed, with salesmen of the<br />

major companies seeking pledges from exhibitors.<br />

Coyne will discuss the routine<br />

shortly with the general sales managers. He<br />

is hopeful that, while National Allied as an<br />

organization will not back a dues drive, many<br />

individual Allied members will contribute.<br />

20th Century-Fox from September to August<br />

to take advantage of the controversy over the<br />


psychotic effects in administering cortisone. The dues scale will be the same as last<br />

The film is based on an article, "Ten Feet year. That was:<br />

Fall," published last summer in the New Conventional theatres—up to 500 seats,<br />

Yorker magazine.<br />

$7.50; up to 750 seats, $11.25; up to 1,000<br />

"Bigger Than Life," which stars James seats, $18.75; up to 2,500 seats, $37.50; over<br />

Mason and Barbara Rush, has been booked<br />

to open at the Victoria Theatre, New York,<br />

2,500 seats, $75.<br />

Drive-Ins—up to 300-car capacity. $7.50;<br />

in late July and will be the second picture up to 800 cars, $11.25; up to 600 cars, $18.75;<br />

with a drug theme to play the theatre in a over 600 cars, $37.50.<br />

year. "The Man With the Golden Arm" The success of the 1955 Audience Awards<br />

played the Victoria from December 1955 to campaign helped to influence the MPAA in<br />

April 1956.<br />

supptorting COMPO for another year. It was<br />

"Bigger Than Life" is James Mason's first widely regarded as an outstanding aid to the<br />

personal production. "Bus Stop," starring boxofflce and valuable In a public relations<br />

Marilyn Monroe, is the other 20th-Fox release<br />

way. It was In some respects a little cum-<br />

for August.<br />

bersome and this year it will be<br />

simplified.<br />


: July 14, 1956<br />

according to Coyne. He said he expected the<br />

full support of the studios to be announced<br />

soon. Preparations for that drive will go into<br />

high gear the moment Congress adjourns. It<br />

probably will be staged in November.<br />

The Audience Awards committee consists<br />

of Alice N. Gorham of American Broadcasting-Paramount<br />

Theatres in Detroit, chairman;<br />

FYank H. Ricketson Jr. and Paul Lyday<br />

of Pox Intermountaln Theatres, Denver; Paul<br />

Levi, American Theatres Corp., Boston;<br />

Ralph Russell, Palace Theatre, Canton, Ohio;<br />

Etoil Bernstecker, Wilby-Kincey, Atlanta;<br />

Senn Lawler, Fox Midwest Theatres, Kansas<br />

City; Harry Mandell, RKO Theatres, chairman<br />

of the COMPO pre.ss relations commit-<br />

moves will wait on that, but they will not<br />

have to wait long.<br />

The next five days are the crucial ones in<br />

the tax campaign. If a bill providing relief<br />

is reported out of the House Ways and Means<br />

Committee within that time, then additional<br />

industry pressure will be exerted on Congress<br />

for outright repeal or a further tax reduction. tee, and Charles E. McCarthy, COMPO information<br />

director. The committee will meet<br />


soon.<br />

Another project influencing MPAA approval<br />

of COMPO was the latter's program of institutional<br />

full-page ads in Editor & Publisher.<br />

These are considered to have carried<br />

considerable weight in a public relations way.<br />


Another possible—if not probable—COMPO<br />

project is a boxofflce drive aimed specifically<br />

at the feminine audience. Leonard H. Goldenson,<br />

president of AB-PT, is intensely interested<br />

in that and has been conducting considerable<br />

research. The same is true of the<br />

advertising-publicity managers committee of<br />

the MPAA.<br />

Just how the COMPO projects will be<br />

tied in with the boxofflce campaigns now<br />

being set up by MPAA groups was not known.<br />

COMPO could act separately on those of its<br />

projects which have boxofflce appeal, such as<br />

the Audience Awards campaign, or they could<br />

be merged with the MPAA drive. Coyne<br />

seemed to regard them as separate projects.<br />

MPAA expects to reach its decisions on the<br />

drive this week.<br />




George Jean Nathan, dean of drama critics,<br />

says that the competition offered the stage<br />

by television is about as fierce as that offered<br />

the .New York Philharmonic by a<br />

Trinidad Calypso band.<br />

But he doesn't stop at this. Writing in the<br />

current issue of Esquire. .Nathan claws<br />

through the guts of T\' and bares its very<br />

soul. His outspoken report on talentless<br />

television, its "gook" and its writers will<br />

draw nods of appreciation from some quarters<br />

and stem condemnation from others.<br />

.No matter which side of the fence you<br />

stand on, don't be unprepared for an explosion<br />

from Video Land. Be sure to get<br />

your copy of<br />

August ESQUIRE now on sale<br />

V /<br />




Brings New Mcagnificence To Tk(<br />

So Rousing m ocope-<br />

So Provocative in Romance<br />

So Ricn in Selling Angles...<br />

its the picture<br />

i^:,:<br />

that will he long<br />

remembered for<br />

introaucing the<br />

greatest new<br />

singing star of<br />

our time^<br />

ORESTE!<br />

LAUNCH IT LABOR DAY and start Paramount's Golden<br />

Autumn— After A Sumnner of Hits<br />

Feeling" (Tec/?.) and "The Proud and Profane" ........ ....<br />

Like "Pardners" {Tech.)— "Thai Certain

Host Magnificent Of All Musical Spectacles!<br />

IKATHRYN Grayson- Oreste<br />


MORENO<br />

•<br />

. ^<br />

'AT DUGGAN •<br />



•<br />

^'°'^""'* ^y DirecteJ ty Screenplay ty<br />

CURTIZ<br />

•<br />



aseJ on tKe Musical Play • Music ty Rudolf Friml • Book anJ Lyrics Ly ^57illiam H. Po.t and Brian Hooker • Presented on tte SUtfe t<br />

Russell I by lustin Huntlv McCartbv • Additional eonUs bv Rudolf Fri loknm^urU

Trapeze Sets an All-Time<br />

Record Gross for Ist Week<br />

Seen at the New York tradepress conference, at which VVilliam J. Heineraan,<br />

United Artists vice-president in charge of distribution, announced the record-breaking<br />

business on "Trapeze," are left to right: Milton E. Cohen, eastern and southern division<br />

manager; James R. Velde, general sales manager; Heineman, and Al Fitter, western<br />

division manager.<br />

NEW YORK — Hecht and Lancaster's<br />

"Trapeze" grossed more in the first week of<br />

its general release than any other picture<br />

in its first week anywhere in the world,<br />

according to William J. Heineman, United<br />

Artists vice-president in charge of distribution.<br />

The period ended July 3.<br />

Heineman put the figure at $4,112,500 for<br />

405 bookings in the U. S. and Canada. He<br />

said that the earned film rental of $2,385,250<br />

set another industry record.<br />

The grosses and rentals do not include receipts<br />

from prerelease engagements in Chicago,<br />

Los Angeles and New York.<br />

"Trapeze" registered 336 holdovers among<br />

the 405 dates for 84 per cent extended playing<br />

time, and there were 17 moveovers, Heineman<br />

said. Many of the theatres playing the<br />

picture set records while in others the records<br />

set by "The Robe" and "Prom Here to<br />

Eternity" were approached, he said. Results<br />

In the south and southwest were especially<br />

striking.<br />

All key runs in the U. S. and Canada were<br />

covered with 500 prints with optical sound.<br />

Terms were 70-30-10 or 90-10 with no adjustments<br />

requested to date, Heineman said.<br />

United Artists plans to play off the picture<br />

fast, with every sub run being taken care of.<br />

Releasing in Brooklyn will start August 8.<br />

The company's hope is to play 20,000 engagements,<br />

including repeats. Prints now total<br />

600. Pressed for an estimate of the total<br />

gross, Heineman said it would be a guess. He<br />

mentioned $10,000,000.<br />

Heineman described a national advertising<br />

campaign developed by Max E. Youngstein,<br />

vice-president, and slanted to the opening<br />

date, and credited it with greatly aiding the<br />

picture.<br />

Wald Gets Okay to Shop for New Post;<br />

Columbia Hands More Work to Sidney<br />

HOLLYWOOD—Long reported agitating for<br />

a release from his post as Columbia executive<br />

producer and vice-president, Jerry Wald has<br />

been given the green light to conduct negotiations<br />

with other major companies. The official<br />

go-ahead, in the form of a letter signed<br />

by B. B. Kahane, Columbia executive vicepresident,<br />

was dispatched to Wald and<br />

stresses the following:<br />

1. Such negotiations are limited to a sixweek<br />

period from the date of Kahane's letter.<br />

If, within that time, Wald cannot arrive at a<br />

"satisfactory deal" to replace his present<br />

Columbia contract, which has two and a half<br />

years to go, he will return to Columbia to<br />

resume his present position. During the six<br />

weeks he will be on a "contractual vacation."<br />

2. When and if another studio deal is<br />

made it will be Wald's right to terminate his<br />

Columbia pact immediately.<br />

3. All percentage interests in films made<br />

under Wald's executive producership at Columbia<br />

will remain with him.<br />

4. In the event no commitment with another<br />

studio is secured during the six-week<br />

time si>an, Wald will return to his home<br />

studio, to supervise the company's top-budget<br />

product.<br />

Columbia Adds Three Top<br />

Films to Sidney's Lineup<br />

HOLL"yTVOOD—Prom Columbia Studios on<br />

Thursday (12) came an announcement which<br />

apparently establishes that George Sidney,<br />

whose production slate was increased by three<br />

important pictures, may a.ssume many of the<br />

duties of Jerry Wald as executive producer<br />

In the event the latter transfers his activities<br />

to another filmmaking organization. Earlier<br />

in the week it had been revealed that Columbia<br />

had given its official approval to<br />

Wald's negotiations toward another, and<br />

probably independent, affiliation.<br />

Sidney, who previously drew the supervisory<br />

reins on "Pal Joey," also has been<br />

handed "Andersonville," from the current<br />

best-seller by MacKinlay Kantor, "The<br />

Jeanne Eagels Story," and "The Great<br />

Sebastians," from the Broadway play by Howard<br />

Lindsay and Russell Crouse. "Joey" and<br />

"Jeanne Eagels" will be produced under the<br />

Sidney aegis by Fred Kohlmar.<br />

Trailers Called Top<br />

Advertising Medium<br />

NETW YORK—Trailers are the most valuable<br />

advertising medium available to the motion<br />

picture theatre, returning the greatest<br />

volume of ticket sales for each dollar expended,<br />

according to Herman Robblns, board<br />

chairman of National Screen Service.<br />

Robblns ba.sed his statement on a June 22<br />

survey of 84 weeks' length made for theatres<br />

in Oklahoma City and county by Sindllnger<br />

& Co. He said the findings told "an impressive<br />

story" and confirmed what NSS "has<br />

known since Its inception."<br />


"Theatre trailers have been employed for<br />

38 years," Robblns said, "and it is most<br />

urgent that the industry be reminded from<br />

time to time of their ticket-selling potency.<br />

They should not be taken for granted, and<br />

that is why the broadest news coverage and<br />

editorial comment on the meaning of the<br />

Sindllnger figures would be of great Importance.<br />

"The last authoritative statistics available<br />

to us were contained in a 1947 survey of the<br />

Woman's Home Companion, which revealed<br />

that, of the factors Influencing attendance,<br />

trailers drew 31 per cent of the patrons. This<br />

Is all the more significant when considered in<br />

relation to the Sindllnger figures.<br />

"Theatre trailers today are carefully designed<br />

selling E)ackages—the result of thought<br />

and planning aimed at whetting the appetite<br />

of the greatest audience," Robbir|s continued.<br />

"One trailer is easily worth a thousand words<br />

and patrons enjoy it. When wg couple the<br />

above-mentioned facts with the realization<br />

that the average theatre shows its coming<br />

attraction trailers for less than the price of<br />

one admission ticket daily, there must also<br />

come the realization that trailers achieve the<br />

greatest sales potential at the least cost."<br />

Robbins admitted a self-interest in the subject.<br />

He called trailers "the unsung showmanship<br />

heroes," adding that they deserve<br />

"their place in the sun and should be exhibited<br />

with continuity and regularity."<br />

Robblns summarized the Sindllnger report<br />

as follows:<br />

The trailer was the primary Influence behind<br />

$342 of every $1,000 expended for admissions<br />

at first run theatres In Oklahoma<br />

City.<br />


A follow-up report will demonstrate that<br />

the trailer in all other Oklahoma City and<br />

county theatres, excluding first runs, runs<br />

about 12 per cent higher as an influencing<br />

factor than it does among first run audiences.<br />

Of the total patronage influenced primarily<br />

by the trailer, 28.6 per cent are Infrequent<br />

moviegoers.<br />

Of the 47 per cent that return to the same<br />

first run theatre In Oklahoma City for the<br />

next program, 84.7 per cent can "play back"<br />

something they remember from the coming<br />

attraction they saw during their prior visit,<br />

while 72.8 per cent say that the trailer was<br />

an Influence in "wanting to see this picture."<br />

Warshciw Joins Schwalberg<br />

NEW YORK—Malvin Warshaw, former<br />

United Paramount theatre manager, has<br />

been made director of the educational division<br />

of Artists-Producers Associates by<br />

A. W. Schwalberg, president.<br />

20 BOXOFFICE :<br />

: July 14, 1956

—<br />

MPAA Near Accord<br />

On <strong>Boxoffice</strong> Drive<br />

NEW YORK— All details of the boxoffice<br />

campaign being prepared under the auspices<br />

of the Motion Picture Ass'n of America should<br />

be settled for submission within a week or ten<br />

days to Eric Johnston, MPAA president.<br />

Johnston then will submit the planning to<br />

the member company presidents constituting<br />

the board of MPAA.<br />

Considerable progress toward agreement was<br />

reached at a Wednesday (11) meeting of the<br />

MPAA advertising-publicity directors committee<br />

of which Jerome Pickman, Paramount<br />

vice-president, is chairman.<br />

The heads of the various subcommittees<br />

reported to the full committee. Rodney Bush,<br />

of 20th Century-Fox, reported on a proposed<br />

Hollywood symposium; Phil Gerard, of<br />

Universal-International, on having company<br />

presidents and advertising-publicity heads<br />

"sell" the industry at meetings with opinionmakers;<br />

Paul Lazarus jr., of Columbia, on<br />

employment of an outside business management<br />

group to survey the industry; Silas P.<br />

Seadler, of MGM, on new advertising methods<br />

and Alfred Tamarln, of United Artists, on<br />

merchandising films at the local level.<br />

Ray Moon Funeral Rites;<br />

Sales Executive for U<br />

WESTPORT, CONN.—Funeral services for<br />

Raymond E. Moon, 59. assistant general sales<br />

manager of Universal Pictures Co., Inc., were<br />

held at the Christ and<br />

Holy Trinity Church<br />

here Tuesday (10).<br />

Moon died at his home<br />

on North Compo road<br />

July 7. Interment was<br />

at Christ Church<br />

Cemetery.<br />

Moon, a pioneer in<br />

the motion picture industry,<br />

began his career<br />

40 years ago as a<br />

salesman for Universal<br />

in Detroit. In the<br />

Raymond E. Moon early 1920s, he organized<br />

Cooperative Theatres of Michigan, a<br />

film-buying group of individual theatre owners.<br />

Several years later, he organized another<br />

cooperative. General Theatres of Detroit.<br />

In 1940, he became New York branch<br />

manager for 20th Century-Fox and was later<br />

promoted to eastern division manager. He<br />

rejoined Universal in 1950.<br />

Moon is survived by his wife, Mrs. Audrey<br />

(Sorbin Moon, and three sons, Raymond, Robert<br />

and David.<br />

Harry H. Birch Named<br />

Filmack Executive<br />

CHICAGO—The appointment of Harry H.<br />

Birch as executive vice-president of Filmack<br />

Studios, producers of theatre trailers, was announced<br />

this week by Irving Mack, president.<br />

Birch will assume direction of Filmack's<br />

live action production and will be<br />

in charge of the firm's new sound stage,<br />

scheduled to open August 1.<br />

Birch formerly was chief cameraman and<br />

camera department head for WBBK-TV,<br />

Chicago CBS station. He had held the same<br />

position previously with WBKB, Chicago ABC<br />

outlet.<br />

A DELAYED PRESENTATION TO SIR WINSTON—On behalf of Variety Clubs<br />

International, members of the London Tent last week presented the 1954 Humanitarian<br />

Award to Sir Winston Churchill in an informal ceremony at the statesman's<br />

London home. Wlien the Award was voted to the noted Briton, the presentation was<br />

delayed because of Sir Winston's illness and, later, because he was out of the country.<br />

The solid-gold heart-shaped Award was presented to him "in recognition of his<br />

life-long devotion to the liberty of man, his everlasting vigil in safeguarding democracy,<br />

and his zealous dedication to the furtherance of world peace." In the photo, left<br />

to right, are: Nat Cohen, chief barker of the London Tent; C. J. Latta, European<br />

international representative for Variety who made the presentation; Sir Winston;<br />

Sir Tom O'Brien, member of the London Tent crew, and barker Major Husklsson.<br />

K. C. Star President Sees Big Impact of U.S. Films<br />

KANSAS CITY—Despite all the millions<br />

America pours out through government information<br />

services and Radio-Free Europe<br />

a popularly financed project—to interpret<br />

the real America to the continent, it is obvious<br />

to the traveler that the public must get its<br />

most fixed and lasting impressions from U. S.<br />

motion pictures. This was reported by Roy A.<br />

Roberts, president of the Kansas City Star,<br />

in one of a series of articles he wrote for the<br />

paper following a tour of Europe.<br />

He rates the impact of motion pictures<br />

even above the effect of personal contacts<br />

made with "the torrent of American tourists."<br />

Writing further on U. S. films, he said:<br />

"Increasing numt)ers of American companies<br />

are going to Italy to shoot productions—but<br />

go where you will, you won't get<br />

away from the American movie stars. Eurojjean<br />

newspapers are small in comparison to<br />

our own. Yet I believe they devote more<br />

attention to Hollywood stars, their lives, their<br />

cheesecake, their gossip, than they do to<br />

general American affairs.<br />

"It's a cinch the masses know a lot more<br />

about our movie people than they know<br />

about our statesmen, except possibly the very<br />

top bracket. The stars, when they visit<br />

Europe, get a huge welcome and as much<br />

publicity, or more, than they do over here."<br />



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BOXOFFICE : : July 14, 1956 21

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Studios Get an Increase<br />

Of Overseas Visitors<br />

Filmdom's red carpet has undergone a record<br />

workout during the first six months of<br />

this year, ditflng which the studios have<br />

played host to 489 representatives from 52<br />

foreign nations, the international committee<br />

of the Ass'n of Motion Picture Producers reported.<br />

The visitor total represents an Increase of<br />

more than 20 per cent over the number of<br />

guests entertained during the same period in<br />

1955 and is indicative of Hollywood's continued<br />

support of the State Department's foreign<br />

leader program as well as similar programs<br />

of other government agencies.<br />

Numbered among the guests were 166 government<br />

officials, 93 journalists, 70 educators,<br />

43 students, 17 radio and TV executives, 13<br />

motion picture producers, directors and technicians,<br />

and 87 industrialists, businessmen,<br />

labor leaders and others.<br />

Most notable among the visitors in the<br />

half-year period was President Sukarno of<br />

Indonesia, who was given a top-level industry<br />

dinner hosted by Eric Johnston.<br />

Other important foreign government representatives<br />

hosted by the committee were<br />

Maurice Couve de Murville, French ambassador<br />

to the U. S., Henry de Torrente, Swiss<br />

minister to the U. 8., and U Win, Burmese<br />

amba-ssador to the U. S. Each was accorded<br />

an industry luncheon where he met top Hollywood<br />

executives and stars.<br />

U-I Purchases Three Yarns;<br />

T'wo Other Buys Reported<br />

Far and away the most active lot as concerns<br />

the acquisition of literary properties<br />

during the period was Universal-International,<br />

which picked up no less than three vehicles.<br />

Pi'obably rating the most attention was its<br />

purchase of "The DevU's Hornpipe," a musical<br />

by Maxwell Anderson and Rouben Mamoullan,<br />




George Jean Nathan, dean of drama critics,<br />

says tiiat the competition offered the stage<br />

hy television is about as fierce as that offered<br />

the New York Philharmonic by a<br />

Trinidad Calypso band.<br />

But he doesn't stop at this. Writing in the<br />

current issue of Esquire, Nathan claws<br />

through the guts of TV and bares its very<br />

soul. His outspoken report on talentless<br />

television, its "gook" and its writers will<br />

draw nods of appreciation from some quarters<br />

and stem condemnation from others.<br />

N'o matter which side of the fence you<br />

stand on, don't be unprepared for an explosion<br />

from Video Land. Be sure to get<br />

your ropy of<br />

^<br />

August ESQUIRE now on sale<br />

V. ^<br />

which has been handed to Aaron Rosenberg<br />

to produce. At the same time James Cagney<br />

was booked to star in the venture, which Is<br />

being shaped for lensing early next winter.<br />

It has a modern New 'Vork background and<br />

ca.sts Cagney as a racketeer. U-I also bought<br />

"Pilots for Hire." a yarn by Danny Arnold,<br />

and "The Colonel Everest Story," by Roland<br />

Kibbee, both of which were added to producer<br />

"Showdown." an<br />

William AUand's .slate . . .<br />

original by Les Crutchflcld. was purchased<br />

by producer Hal WalUs, who Inked James Poe<br />

to write the screenplay. It will roll early next<br />

year for Paramount release . . . Planning to<br />

package It as an independent effort, producerdirector<br />

Charles Vidor bought "Honey From<br />

a Dark Hive," a new novel by Bernice<br />

Kavlnsky.<br />

Republic Ready to Start<br />

On 'Accused of Murder'<br />

Backing up Republic President Herbert<br />

Rates' recent disclosure that the valley<br />

studio, in a productional hiatus for the past<br />

several months, would soon embark on a<br />

new program of theatrical features for the<br />

1956-57 season, the plant has completed preparations<br />

for an early camera start on "Accused<br />

of Murder," which will be produced<br />

and directed by Joe Kane.<br />

Adapted from W. R. Burnett's novel, "Vanity<br />

Row." the suspense drama now is in the<br />

process of casting. First to be recruited was<br />

Virginia Grey, who will have a top supporting<br />

role.<br />

RKO Reaches High Point<br />

In Scrivener Acti'vity<br />

High point In writer activity at RKO for<br />

the past year has been reached with a total<br />

of 21 scripters working on 17 films. Scriveners<br />

and the properties on which they are<br />

working are Goodman Ace, "I Married a<br />

Woman"; Robert Hardy Andrews, "The Rough<br />

Rider"; Gwen Bagni and Irwin Gielgud, "On<br />

My Honor"; Oscar Brodney, "The Old Maestro";<br />

Niven Busch, "Galveston"; Lenore<br />

Coffee, "Cash McCall"; Katherine and Dale<br />

EXinson, "The Day They Gave Babies Away";<br />

Earl Felton, "Underdog"; Frederic Frank,<br />

"The Cid"; Devery Freeman, "The Girl Most<br />

Likely"; Jonathan Latimer. "The Lady and<br />

FOR OLD TIME'S SAKE—Cecil B.<br />

DelVIille takes time away from his own<br />

production of "The Ten Commandments"<br />

to make a brief on-camera guest appearance<br />

as himself in Paramount's currently<br />

shooting "The Buster Keaton Story." The<br />

scene finds him directing a picture when<br />

Keaton, portrayed by Donald O'Connor,<br />

inadvertently walks into the shot. Photo<br />

shows O'Connor, made up as Keaton,<br />

producer-director DelVIille and Keaton<br />

himself.<br />

the Prowler"; Reginald Rose, "Three Empty<br />

Rooms"; Stirling Silliphant, "Pakistan"; Harry<br />

Tugend, "Stage Door"; Richard English and<br />

James Clavell. "The Far Alert"; Winston Miller,<br />

"Escapade In Japan," and Terry and<br />

Code Seal of Approval<br />

Granted 1G5 Features<br />

Here and there in the Hollywoodlands: Reflecting<br />

an increase of nine over the corresponding<br />

period in 1955, the Production Code<br />

Administration of the Motion Picture Producers<br />

Ass'n reported It has granted the code Denis Sanders, "The Naked and the Dead."<br />

seal of approval to 165 features during the<br />

first six months of this year. Short subjects<br />

approvals also jumped—to 83 through June<br />

30 as against 73 to the same date a year<br />

ago . disk jockey Jean King Rousseau,<br />

known on the airwaves as "The Lonesome<br />

Gal," will be given the film biographical<br />

treatment by Universal-International, which<br />

has secured rights to produce the opus and<br />

inked the lonesome lady to write a treatment<br />

thereof. Albert Zugsmith has been assigned<br />

the production reins.<br />

Brazilian-Made Feature<br />

To Be Released by U-I<br />

Universal-International—which, along with<br />

most of the other majors, is always on the<br />

prowl for independently made product to<br />

supplement its own lineup of studio-made<br />

celluloid—has acquired "Beast of the Amazon,"<br />

filmed in Brazil by Richard K. and<br />

Harry Rybnlck under the banner of Jewel<br />

Enterprises.<br />

Made with the cooperation of the Brazilian<br />

government, the action drama stars John<br />

Bromfield and Beverly Garland. It was directed<br />

by Curt Siodmak from his own original<br />

story, and was lensed In color.<br />

Ten Hours to Doom' Reunites<br />

Levin and Chester Team<br />

Reuniting the production team which<br />

turned out "The Bold and the Brave," now<br />

being distributed by RKO Radio, Irving H.<br />

Levin, president of Pilmakers, has set a deal<br />

whereby Hal E. Chester will function as producer<br />

on the forthcoming "Ten Hours to<br />

Doom," a story and script by Fred Freiberger.<br />

"Doom" is slated to roll in September, and<br />

a major release is being negotiated.<br />

It marks the third Levin-Chester association,<br />

the latter having just returned from<br />

London after completing "The Weapon," starring<br />

Steve Cochran and Lizabeth Scott.<br />

Nina Foch Will Co-Star<br />

In Warren's 'Norman'<br />

Producer-director Charles Marquis Warren<br />

has signed Nina Foch to co-star with Jack<br />

Palance and Dan O'Herlihy in "The Norman,"<br />

slated for filming by Warren's Commander<br />

Pictures upon completion of his directorial<br />

chores on "Trooper Hook." "The<br />

Norman," to be shot in CinemaScope and<br />

color, from Warren's original story, is based<br />

on the life of William the Conqueror.<br />

22 BOXOFFICE :<br />

: July 14, 1956

31 Universal Serials<br />

Sold for TV Showing<br />

NEW YORK—Universal-International has<br />

sold 31 serials outright to Hygo Television<br />

Films, which paid in excess of $1,500,000 for<br />

them. Hygo has exclusive television and theatrical<br />

rights to the films throughout the<br />

world through Serials, Inc., a Hygo subsidiary.<br />

The serials average 13 episodes each. U-I<br />

produced and distributed them between 1936<br />

and 1947. Among them are "Jungle Queen"<br />

with Lois Collier and Ruth Roman, "Great<br />

Alaskan Mystery" with Ralph Morgan and<br />

Fuzzy Knight, "Royal Mounted Rides Again"<br />

with Milbum Stone and Robert Armstrong,<br />

"Gang Busters" with Kent Taylor, "Scouts to<br />

the Rescue" with Jackie Cooper and "Winners<br />

of the West" with Dick Foran and Anne<br />

Nagel.<br />

Hygo will be the exclusive TV sales agent.<br />

Robert Seidelman, vice-president and general<br />

sales manager, will work out a flexible<br />

sales plan.<br />

Hygo is negotiating with two national outlets<br />

for network programming of a half -hour<br />

show built around two serial episodes a show.<br />

If that does not go through, the company will<br />

make the serials available for immediate distribution<br />

to all TV stations.<br />

Balaban, in From Abroad,<br />

Praises 'War and Peace'<br />

NEW YORK—Hailing the completed film<br />

version of Tolstoy's "War and Peace" as a<br />

"masterpiece," Barney Balaban, president of<br />

'Keep 'Em in the East/<br />

A N.Y, Production Cry<br />


NEW YORK—"Keep 'Em in the East"<br />

seems to be the slogan at the Fox Movietone<br />

News Studio, on West 54th Street and<br />

Tenth Avenue, where someone (probably the<br />

crew or technicians) has tacked it on the<br />

back wall of the set during the current filming<br />

of "12 Angry Men," an Orion-Nova production<br />

for United Artists release.<br />

The new company, which was formed by<br />

Henry Fonda, who also is the star of "12<br />

Angry Men," and Reginald Rose, who wrote<br />

the screenplay as well as the original TV<br />

drama from which it was adapted, is the<br />

latest of several to use Manhattan studios for<br />

filming features—and all the stage and TV<br />

actors, as well as directors, writers and film<br />

technicians hope the current trend will continue.<br />


Galahad Productions started the first of<br />

12 features for RKO release, "Brave Tomorrow,"<br />

at another Manhattan studio. Production<br />

Center, Inc., July 9, and MGM recently<br />

completed "A Man Is Ten Feet Tall" mostly<br />

on location in Manhattan. Last summer,<br />

Michael Myerberg filmed the screen version<br />

of another successful TV drama, "Patterns,"<br />

entirely at the old Warner Vitaphone Studio<br />

in Brooklyn, the first company to use the<br />

studio for making a feature in almost 20<br />

Paramount, returned<br />

years.<br />

from Europe on the<br />

Except for Henry Fonda, who recently completed<br />

another feature, "The Wrong Man,"<br />

Queen Elizabeth with<br />

Mrs. Balaban Tuesday made partly on location and in an eastern<br />

(10). Balaban flew<br />

studio and paa-tly In Hollywood, and Lee J.<br />

from Paris to London Cobb, who came on from Hollywood especially<br />

to attend a private<br />

for "12 Angry Men," the cast of this Jury<br />

showing of the Vista- room drama is composed entirely of actors<br />

Vision - Technicolor who are busy in Broadway stage plays or on<br />

production with a TV in Manhattan. "The actors we wanted<br />

group of other Paramount<br />

executives last was given by Reginald Rose as the reason for<br />

for the leading roles were all in New York,"<br />

week.<br />

filming the picture in Manhattan.<br />

Balaban said he had<br />

kept in close touch for IN BROADWAY PLAY<br />

Barney Balaban<br />

the past three years The other actors included: Ed Begley, who<br />

with "this vast adventure in super-showship<br />

is featured in the stage hit, "Inherit the Wind,"<br />

which many top producers had now in its second year on Broadway (Begley<br />

contemplated but none had previously dared also made "Patterns" while playing in "Inherit<br />

attempt." However, he had arrived in London<br />

the Wind" in 1955); Robert Webber,<br />

reserving final judgment until he could currently featured in the Broadway smash<br />

see the picture for himself, he said.<br />

hit, "No Time for Sergeants" at the Alvin<br />

"In its magnitude of scope, its timely epic Theatre; George Voskovec, who was featured<br />

theme, its spectacular drama of colorful nations<br />

in the off-Broadway production of "Uncle<br />

embattled in war and enmeshed in the Vanya" when the filming started and who is<br />

romance, tragedy and comedy of peace, the making his screen debut In "12 Angry Men";<br />

gripping private lives of the appealing leading<br />

characters, the wonderful performances of<br />

Joseph Sweeney, grand old character man of<br />

stage and TV, who was recently featured in<br />

all the inspired players, the magnificent "The Man in the Gray Flannel Suit" in<br />

quality of its production, direction and Hollywood; E. G. Marshall, who recently<br />

breath-taking Technicolor and VistaVision closed on Broadway in "Waiting for Godot";<br />

photography, 'War and Peace' has never been Martin Balsam, who has been featured in<br />

excelled," Balaban said.<br />

Edward G. Robinson's Broadway play, "Middle<br />

of the Night," now suspended for the summer<br />

Warners to Make TV Commercials<br />

only, and Jack Warden, John Fiedler, Edward<br />

HOLLYWOOD—Warner Bros, is entering Binns and Jack Klugman, all stage and TV<br />

the field of filmed television commercials, performers and all of whom play Jurors and<br />

making available to advertisers and agencies are practically the entire cast. Even the<br />

the full technical resources of the company's alternate juror is played by a stage and TV<br />

motion picture studios, as well as the animation<br />

veteran, Graham Velsey, who fills in some<br />

facilities of its cartoon division. A new spare time on the set by acting as stand-in<br />

commercial department has been set up. for Joseph Sweeney. Sweeney and Voskovec<br />

Henry Fonda, left, star of "12 Angry<br />

Men," and Reginald Rose, co-producer<br />

and author of the screenplay, discuss the<br />

advantages of filming in Manhattan, as<br />

regards the use of Broadway stage and TV<br />

players, at luncheon on the set at the<br />

Fox Movietone News Studio. On the right<br />

is Frank Leyendecker of BOXOFFICE.<br />

are repeating their TV roles in the film version.<br />

Both "Patterns" and the currently filming<br />

"Brave Tomorrow" also have casts composed<br />

mainly of stage and TV talent. In addition<br />

to being fine actors, these players do<br />

not demand the exorbitant salaries of the<br />

regular Hollywood film actors.<br />

As a stunt to publicize the Manhattan<br />

filming of "12 Angry Men," the Arthur P.<br />

Jacobs Co., which is handling public relations<br />

for Orion-Nova, sent out simulated jury<br />

summons to the Court of Criminal Sessions to<br />

aU members of the tradepress. The blue slip<br />

ordered each tradepaper representative to<br />

act as a special juror at Fox Movietone News<br />

studio to "observe production activities on<br />

the fUming of '12 Angry Men' and then have<br />

luncheon on the set with Fonda and Rose."<br />


The morning's activities included: watching<br />

the dynamic Sidney Lumet, a director<br />

from the TV field who is making his first theatrical<br />

film, direct Fonda, Begley and the<br />

others in a crucial jury room scene, as well<br />

as observing the numerous retakes necessary<br />

to attain perfection in any brief scene and<br />

then seeing cameras and Ughts being set up<br />

for the next scene. During lunch at a long<br />

table similar to the jury room table, Fonda<br />

mentioned that "12 Angry Men" is his first<br />

independent prcxluction for United Artists.<br />

The picture is going faster than the average<br />

feature because of Lumet's prefilming reheai-sals<br />

and should be completed before the<br />

end of July. How-ever, the picture will not<br />

be released before 1957 so as not to conflict<br />

with "Seven Angry Men," an Allied Artists<br />

picture released early in 1955. In the meantime,<br />

Fonda will be seen on the nation's<br />

screens in two important pictures, "War and<br />

Peace," which he made in Rome for Paramount<br />

release and which will open in New<br />

York in late August, and "The Wrong Man,"<br />

produced and directed by Alfred Hitchcock<br />

for Warner Bros, release late in 1956 or early<br />

1957. Fonda also has plans for the filming<br />

of "The Clown," the life story of Emmett<br />

Kelly, which was repeated twice on TV. but<br />

he also may do another Broadway stage play<br />

in the fall, if he finds the right script.<br />

^OXOFHCE :: July 14, 1956<br />


. . The<br />

—<br />





'The Man Who Knew Too Mvch'<br />

Wins June Blue Ribbon Award<br />


ICATIONAL Screen Council members selected Paramount's "The Man Who Knew Too<br />

Much" as the winner of the June BOXOFFICE Blue Ribbon Award. Outstanding<br />

entertainment which the whole family can enjoy in a group, the Alfred Hitchcock thriller<br />

ha.s scored 181 per cent at the boxoffice in its first run engagements in key cities and there<br />

is every indication this will continue in subsequent runs. James Stewart and Doris Day<br />

head a competent cast which gives the right realistic touch to fantastic events which keep<br />

patrons glued to their seats by suspense. Following those tense moments when the audience<br />

awaits the clash of the cymbals—signal for murder—audience applause breaks out<br />

when the attempt fails.<br />

As the BOXOFFICE review said in the<br />

issue of May 5: "Perhaps nothing more<br />

laudatory can be said about the boundless<br />

entertainment qualities and the promising<br />

fiscal potentialities of this Alfred Hitchcock<br />

hair-raiser than to report that it represents<br />

the maestro of suspense and shivers at his<br />

best."<br />

Checking through the comments of NSC<br />

members on their postcard ballots, we find<br />

these estimates of the winner's entertainment<br />

qualities:<br />

"The Man Who Knew Too Much" has the<br />

irresistible combination of the master of<br />

suspense and intrigue, Alfred Hitchcock, and<br />

the charm of Jimmy Stewart and Doris Day,<br />

plus the clash and color of stirring forces<br />

in Morocco. It is as timely as today's headlines.—Mrs.<br />

William R. Thomas, General<br />

Federation of Women's Clubs, Cleveland.<br />

Plenty of Tense Action<br />

This has plenty of tense action yet a<br />

tongue-in-cheek quality that is new and<br />

refreshing in a picture of its type.—Mrs. W.<br />

Hayden Miller, San Antonio Motion Picture<br />

Board.<br />

The picture has an intriguing plot which<br />

challenges the imagination, and the London<br />

Symphony Orchestra gives added appeal.—<br />

Mrs. Edward C. Wakelam, Indianapolis NSC<br />

Group . . . Alfred Hitchcock has done It<br />

again—with another wonderful movie.—<br />

Earl C. Kelley, Concord (N. C.) Tribune.<br />

Another excellent offering from Hitchcock<br />

—and Stewart. — Glenn Trump, Omaha<br />

World-Herald . . . Excellent for the family.<br />

Doris Day and James Stewart are tops.<br />

Agnes E. Rockwood, Bennington (Vt.) Banner<br />

. . . You can't beat a combination like<br />

James Stewart, Doris Day and Alfred<br />

Hitchcock!—Dorothy R. Shank, WEBR, Buffalo.<br />

A humdinger in the old Hitchcock tradition.<br />

Doris Day rates applause for a fine<br />

acting job.—Mark Nichols, Coronet Magazine<br />

... A gripping, superbly made and<br />

acted suspense tale.—Willard Benjamin,<br />

Canton Repository ... A typical American<br />

family and the little boy is excellent. This<br />

would appeal to old and young.—Mrs. William<br />

A. Dalton, International Federation of<br />

Catholic Alumnae, Avon, N. J.<br />

An excellent suspense thriller. The players<br />

were well chosen and played their roles<br />

exceptionally well. I must see it again.<br />

Mrs. Kurt W. Schmidt, Indianapolis NSC<br />

Group . old Hitchcock suspense<br />

touches make it a first-rate thriller.—Shirley<br />

H. Freydberg, National Board of Review,<br />

New York.<br />



Be7i McKenna<br />

Jo McKenna<br />

Mrs. Drayton<br />

Mr. Drayton<br />

Buchanan<br />

Louis Bernard<br />

Amhassador<br />

Val Parnell<br />

The Cast<br />

James Stewart Jan Peterson<br />

Hillary Brooke<br />

Doris Day Hank McKenna Christopher Olsen<br />

Brenda de Banzie Rien— Assassin Reggie Nalder<br />

Bernard Miles Assistant Manager Richard Wattis<br />

Ralph Truman Wohurn<br />

Noel Willman<br />

Daniel Gelin Helen Parnell<br />

Alix Talton<br />

Mogens Wieth Cindy Fontaine<br />

Carolyn Jones<br />

Alan Mowbray Police Inspector<br />

Yves Brainville<br />

Production Staff<br />

Vice-President in Charge of<br />

Production<br />

Frank Freeman<br />

Producer and Director. .Altrzd Hitchcock<br />

Screenplay John Michael Hayes<br />

Based on a Story by Charles Bennett,<br />

D. B. Wyndham-Lewis<br />

Director of Photography<br />

Robert Burks, A.S.C.<br />

Color by Technicolor<br />

Color Consultant Richard Mueller<br />

Art Direction<br />

Hal Pereira,<br />

Henry BtrMSTEAo<br />

Edited by George Tomasini, A.C.E.<br />

Costumes<br />

Edith Head<br />

Technical Adviser Constance Willis.<br />

Abdelhaq Chraibi<br />

Sound Recording by<br />

Paul Franz,<br />

Gene Garvin<br />

"Storm Cloud Cantata" by Arthur<br />

Benjamin, D. B. Wyndham-Lewis<br />

(Performed by London Symphony Orchestra,<br />

Conducted by Bernard Herrmann,<br />

Covent Garden Chorus and Barbara<br />

Howitt, Soloist; Songs— "Whatever Will<br />

Be" and "We'll Love Again" by Jay Livingston<br />

and Ray Evans.)<br />

Scrnn Council on the tasis of outstanding merit<br />

ii This Award is gi«tn tach month by the National<br />

suitability for and family entertainment. Council membership comgrises motion picture editors, radio<br />

film commentator.^, and representatives better film councils, ciiic and educational organizations.<br />




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July<br />



It is certainly a sorry state of affairs when<br />

a mighty entertainment industry suffers a<br />

liohday sluinp in business during the Fourth of<br />

July leisure period.<br />

Almost all theatres. Including the drive-in<br />

theatre, is feeling this drop off In business.<br />

Why?<br />

And why are the top hit pictures doing<br />

poor business even in the initial first run<br />

playdates?<br />

Here we some questions that need to be<br />

answered<br />

Aie we devoting too much time to TVderived<br />

dramas, so much so. that the public<br />

believes that the theatre is to become second<br />

run to the Kraft TV Tlieatre and other<br />

dramatic programs seen on their 21 -inch<br />

electronic window panes?<br />

In the long-term view, are the saturation<br />

bockings and area promotions of blown-up<br />

kinescope gangster di-amas first seen on home<br />

television, then thrown into the theatres<br />

under rapid play off bookings doing boxoffice<br />

damage?<br />

We set the public mind afire with our development<br />

of Cinemascope. VistaVision.<br />

stereophonic sound: but. did we sell them<br />

short by lack of exclusiveness of our entertainment<br />

product via the wholesale sale of<br />

our copyrights, property rights, i-elatlng to<br />

old features released to television?<br />

Have we implied that eventually ALL<br />

movies will be seen on home television for<br />

free?<br />

you're not<br />

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you're<br />

worrying<br />

too much!<br />


Metropolitaii Mat Seiivice<br />

303 EAST 4lh STREET • lOS ANGEIES 13, CALIF.<br />



loth Drh«-lii *nt Indoc ~<br />

=U for each<br />

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DRIVE-IN THEATRE MFG. CO. 1?.„*rc'Si.'K<br />

Should wc restricl the exhibition license on<br />

current pictures to the theatre medium for a<br />

period of ten years? iThe Federal Court, Los<br />

Angeles District, rendered a decision favorable<br />

to exhibition licen.sc restriction.)<br />

Isn't this so-called marriage of the motion<br />

picture Industry and television just so much<br />

hokum?<br />

What good is all the promotion for a picture<br />

like "Alexander the Great" if the public<br />

is given to understand that, in just a few<br />

yeai-s, this di-ama will be presented on one of<br />

the major television networks as a "spectacular"?<br />

Is it true, that theatre owners are known,<br />

within and outside the motion picture industry,<br />

fundamentally as real estate operators<br />

who know nothing about programming or<br />

showmanship procediu'e?<br />

If we aie showmen, how can we avoid<br />

duplicating the progi'am service of the television<br />

stations and networks?<br />

Ai-e our selling methods "old hat" with the<br />

public?<br />

Should w'e stop buying film and start buying<br />

attractions; selecting each commitment on<br />

the basis of story value, screen technique,<br />

whether in color or black and white, and paying<br />

particular attention to our entire program?<br />

Is it just possible that we must face reality<br />

and forget about .so-called mass audience;<br />

just sell our own special type of movie audience<br />

hoping in the long pull the intellectual<br />

development of the mass audience will build<br />

theatre patronage to greater heights of volume?<br />

These questions MUST be answered by those<br />

in production, distribution and exhibition!<br />

All segments of our industry are guilty of<br />

the present sustained business slump. We<br />

have, for too long a period, suffered from a<br />

sense of inadequacy! ! !<br />

If you never knew anything about your industry<br />

before, you must study it now!<br />


Gilbert Stuart Theatre.<br />

Riverside. R. I.<br />


Possibly a few comments are in order as<br />

to the article appearing in BOXOFFICE of<br />

June 30 under the caption, "Film Salesmen<br />

Strike at Combines in Letter to Senate Committee."<br />

The so-called combines are buying and<br />

booking services, composed of reputable persons,<br />

hired as agents, to represent and<br />

transact business for the theatres that pay<br />

them for services rendered.<br />

There are several classifications of agents<br />

other than booking agents, namely, salesmen<br />

who are agents for the various motion picture<br />

distributors, also an agent for the Colosseum<br />

of Motion Picture Salesmen, who is the general<br />

counsel.<br />

In using the word "Fi-ankenstein" in referring<br />

to booking and buying agencies, there<br />

is a play upon a word which could give a<br />

bad impression to the uninformed. For many<br />

years, such agencies have been looked upon<br />

as sound business institutions, doing a good<br />

job for those that pay for their services.<br />

The background of vaudeville acts and stage<br />

shows, in the good old "legitimate" was none<br />

other than agencies making deals for the<br />

acts with the theatres and they, too. were also<br />

very legitimate.<br />

In the bartering of motion pictiu-e film contracts,<br />

the independent agent simply renders<br />

the same services to individual theatre owners,<br />

as do the company-owned buying and booking<br />

services of theatre circuits.<br />

Booking agencies must be of SOME service<br />

to SOME theatre owners, for the obvious<br />

ramifications of our industry are herewith<br />

listed<br />

1 1 Shortage of feature product, as against<br />

rental terms quoted.<br />

2) Advance .screening of product, not available<br />

to all theatre owners, account of time<br />

and cost involvement.<br />

3) Centralized Filmrow offices.<br />

4) Sales personnel available on short notice.<br />

5) Local telephone availabilities without resorting<br />

to costly long distance calls, under<br />

which the exhibitor could be at a disadvantage.<br />

The statement, "The combines may well be<br />

ruinous to both exhibitors and distributors"<br />

a rather far-fetched statement and possibly<br />

is<br />

those booking agencies that have rendered<br />

valuable services to hundreds of theatre<br />

owners over the past few years, may feel put<br />

out with such remarks.<br />

A survey of distribution branch managers<br />

and salesmen who work with booking agencies<br />

might point up a thing or two.<br />

The economics of our business forces changes<br />

in distribution, buying and booking and theatre<br />

operations. Centralized shipping by shipping<br />

and inspection bureaus is a change to<br />

note. Reduction in the number of releases by<br />

many companies enters into the scheme of<br />

things.<br />

Another statement from the article, "In the<br />

past two years there has been a decrease of<br />

more than 75 salesmen in the industry." This<br />

is regrettable. Also it is regrettable that thousands<br />

of theatres have been shuttered and<br />

many more thousands of theatre employes<br />

forced out of employment in the theatre<br />

world. Many theatre owners have reduced<br />

the number of employes in the remaining<br />

theatres.<br />

Why don't the objectors of buying and booking<br />

agencies also object to the closing of nonprofitable<br />

theatres; likewise, object to circuits<br />

of theatres buying and booking films through<br />

their own booking services: and why don't<br />

they object to circuits, occasionally, taking on<br />

another town or two; or why not just object<br />

to everyone running his own business?<br />

These theatre closings affect salesmen, but<br />

not to the same extent as those that are<br />

forced to close. Circuit theatres booking their<br />

own programs may affect salesmen in a way.<br />

Who knows?<br />

There is one certainty, pulling together is<br />

better than pulling apart. There is a place<br />

in the motion picture and theatre world for<br />

all groups—salesmen, booking agencies and<br />

all component parts. Let's keep it that way<br />

and get along. Mi.s.statements directed in the<br />

wrong direction will be of no value.<br />

For 15 years I was a proud film salesman<br />

and. for 17 years, a proud theatre owner and<br />

manager.<br />

El Reno Theatres,<br />

El Reno, Okla.<br />


Japanese Film Gets Seal<br />

NEW YORK—"Phantom Horse," the Japanese<br />

film in Eastman Color which Edward<br />

Harrison will distribute in the U. S., has<br />

been approved by the Production Code Administration<br />

and been given a code seal.<br />

28 BOXOFFICE :<br />

14. 1956

Newsweek Profiles<br />

Thomas F. O'Neil<br />

NEW YORK—The July 16 issue of Newsweek<br />

magazine devotes the cover photo and<br />

four pages to Thomas F. O'Neil, president of<br />

RKO Teleradio Pictures, new General Tire &<br />

Rubber subsidiary, and calls the RKO comeback<br />

under his direction "one of the fastest<br />

and most supercolossal in all Hollywood history."<br />

"Howard Hughes' onetime white elephant,<br />

in fact, has become a bellwether of its industry<br />

almost overnight," Newsweek says. It<br />

adds that his credo is that the really big<br />

profits in entertainment come from "crossfertilization"<br />

between its different branches.<br />

"His cost-conscious mind," Newsweek says,<br />

"has consistently rebelled against the dividing<br />

lines which separate the industry into<br />

movies, TV, recording and other departments,<br />

with their overlapping distribution systems<br />

and hodgepodge of middlemen.<br />

"At the moment he is negotiating for a<br />

radio station in 'Washington, D. C, acquiring<br />

an interest in a television station in Windsor,<br />

Ont., and weighing the possibility of investing<br />

in Broadway stage productions. His next<br />

major move, trade gossips believe, may be to<br />

set up a nationwide television network supplied<br />

largely with filmed shows.<br />

"In the last two years, O'Neil has doubled<br />

the net income of General Tii-e's entertainment<br />

investments to $2,100,000. This year,<br />

helped by a flat tax write-off from the RKO<br />

investment, they probably will clear at least<br />

$6,000,000."<br />

The cover photo shows O'Neil against a<br />

color still from "The First Traveling Saleslady."<br />

the first RKO production under his<br />

management.<br />

Reade Names Bert Green<br />

Freehold City Manager<br />

NEW YORK—Bert Green has been made<br />

City manager of Walter Reade theatres in<br />

Freehold, N. J., as well<br />

as manager of the<br />

Strand Theatre. He<br />

replaces Dave Rogers.<br />

He has been a consistent<br />

winner in the<br />

monthly manager a-<br />

wards contests and has<br />

won prizes in the ann<br />

u a 1 showmanship<br />

drives of the circuit.<br />

Green was associated<br />

with Skouras<br />

Theatres for 13 years<br />

Bert Green<br />

^-s a theatre manager.<br />

He joined the Reade circuit in 1954 as manager<br />

of the Paramount Theatre. Plainfield,<br />

N. J., and soon thereafter managed the Park<br />

in Morristown, N. J. He became manager<br />

of the St. James in Asbury Park, N. J. last<br />

year.<br />

Reade Circuit Winners<br />

NEWARK—Winners in the Walter Reade<br />

circuit Spring Refreshery Decoration contest<br />

follow: A-houses, Mike Dorso of the Community<br />

in Kingston, and Bert Green of the<br />

St. James in Ashbury Park; B-houses, John<br />

Guiton of the Strand in Perth Amboy, and<br />

Frank Deane, drive-in manager. Refreshery<br />

the Reade term for concession stand.<br />

is<br />

UA Six-Month Gross Hits<br />

All-Time Company Mark<br />

Brooks to Philadelphia<br />

In SW Realignment<br />

NEW YORK— Bernard P.<br />

Bcnue" Brooks,<br />

film buyer of Fabian Theatres in New York<br />

since 1942. has been<br />

appointed assistant<br />

zone manager and<br />

chief film buyer for<br />

Stanley Warner in the<br />

Philadelphia zone. The<br />

appointment was made<br />

by Harry M. Kalmine,<br />

SW's vice-president<br />

and general manager.<br />

Ted Minsky, in<br />

charge of film buying<br />

in Philadelphia, has<br />

been promoted to the<br />

film department in the<br />

New York home office.<br />

Bernard P. Brooks<br />

Daniel B. Triester of<br />

the New York film department, has been<br />

advanced to the post of film buyer for the<br />

Los Angeles zone.<br />

Ted Schlanger, Philadelphia zone manager<br />

for Stanley Warner, has realigned the supervision<br />

of the in-town theatres as follows:<br />

A. J. Vanni will take over the direction<br />

of the three downtown first runs, in addition<br />

to the out-of-town theatres which he has<br />

been handling. Jack Flynn will leave the<br />

film department to become a district manager<br />

and supervise a group of in-town houses.<br />

Brooks started in the film business in the<br />

ad sales department of Paramount Pictures,<br />

later serving as booker and salesman. Subsequently<br />

he became general manager and<br />

chief film buyer for the Rosenblatt & Welt<br />

circuit in New Jersey and Staten Island.<br />

Brandt Closes Globe Sale<br />

To Legit for $1,200,000<br />

NEW YORK—Brandt Theatres closed the<br />

deal for the sale of the Globe Theatre, Broadway<br />

first run film house, to Cy Feuer, Hugh<br />

Martin and Roger Stevens, legitimate stage<br />

producers, for an estimated payment of $1,-<br />

200.000. The Globe was a legitimate house for<br />

musicals prior to 1933.<br />

The theatre will continue showing first<br />

run films until September, when the new<br />

owners will spend an additional $400,000 in<br />

refurbishing and changing the entrance from<br />

Broadway to one on west 46th St. The Broadway<br />

lobby will then be converted into a store,<br />

with William Zeckendorf receiving this property<br />

as commission for financing the deal.<br />

Tentative plans call for the moving of the<br />

Brandt Theatres staff on the second floor of<br />

the Globe to the Rialto Building on Seventh<br />

Ave.<br />

The Bijou Theatre, another former legitimate<br />

house which has played films, lastly<br />

"Richard III" for a two-a-day run early in<br />

1956, has been leased to Carmen Capalbo and<br />

Stanley Chase by City Playhouses. The producing<br />

team will put on a series of legitimate<br />

plays, starting October 15.<br />

NEW YORK—The midyear gT0.ss of United<br />

Artists reached $28,330,000—approximately<br />

$4,000,000 more than in 1955— A.thur Krim,<br />

president, announced Friday (13). He recalled<br />

that he had predicted a gross of<br />

$65,000,000 for the year, and said the company<br />

wa-s on .schedule. Last year's gross had<br />

set a company record.<br />

The United States and Canadian gross was<br />

up $3,000,000 while the foreign gross Increa.sed<br />

$1,000,000.<br />

The prospects for a record second half are<br />

bright, Krim said, revealing that in the first<br />

week in July United Artists had bookings in<br />

18.000 theatres in the United States and<br />

Canada—an all-time record for any motion<br />

picture company.<br />

He reported that UA has 41 films in the<br />

can, being edited or in production, besides<br />

those in release. They represent an investment<br />

of $35,000,000, not including deferment<br />

and participation deals.<br />

United Artists, he said, will continue to<br />

release four pictures a month, and he assured<br />

exhibitors of a continuous flow of pictures<br />

for at least three years. The company<br />

will continue to release the "little" pictures<br />

not only because exhibitors need them but<br />

because they also show a profit, Kim said.<br />

Atlas Stockholders Ask<br />

Conversion of Stock<br />

NEW YORK—Atlas Corp. stockholders<br />

asked for conversion of 1,365,000 shares of<br />

new Atlas common stock into the new five<br />

per cent $20 per value preferred stock during<br />

the 40-day conversion period that has expired,<br />

according to Floyd B. Odium, president.<br />

The conversion rights have been offered in<br />

connection with the recent merger into Atlas<br />

of RKO Pictures. Airfleets. San Diego Corp.,<br />

Wasatch Corp. and Albuquerque Associated<br />

Oil Co. Holders of common stock had the<br />

right to convert into preferred on the basis<br />

of six-tenths of a share of preferred for each<br />

of common.<br />

Filling all conversion requests would require<br />

about 880,000 shares of preferred stock as<br />

compared with the 1,250,000 preferred shares<br />

authorized for issuance on such conversion.<br />

Former RKO Pictures stockholders, other<br />

than Howard Hughes, chose to convert about<br />

212.000 of the 660.571 new Atlas common<br />

shares they received in the merger. Hughes,<br />

largest single holder of the old RKO stock,<br />

chose to keep his new Atlas common shares.<br />

On the basis of ownership of 1.262,120 shares<br />

of the RKO stock, he was entitled to receive<br />

in the merger a total of 961.616 shares of the<br />

new Atlas common stock.<br />

Odium said that Hughes was committed<br />

with respect to any common stock acquired<br />

by him in the merger to give Atlas a proxy<br />

for a term of years.<br />

Columbia Votes Dividend<br />

NE'W YORK—The Columbia board of directors<br />

has declared a quarterly dividend of<br />

$1.06 '4 a share on the $4.25 cumulative preferred<br />

stock, payable August 15 to stockholders<br />

of record August 1.<br />


: July 14, 1956 29

—<br />

—<br />

— — —<br />

—<br />

—<br />

—<br />

—<br />

—<br />

Record Crowds of Broadway Opening<br />

Of 'Moby Dick; The King and I'<br />

NEW YORK—"Moby Dick" and "The<br />

KiriK and I" were the top Broadway attractions<br />

of the week, drawing record crowds.<br />

"Moby Dick" opened at two theatres, grossing<br />

250 per cent at the Criterion and 225<br />

per cent at the Sutton. "The King and I," in<br />

its second week at the Roxy, doubled average<br />

business. "The Eddy Duchin Story," in<br />

a third week at the Radio City Music Hall,<br />

scored 70 per cent above average.<br />

In the art spots, "Bullfight" had a big<br />

opening week at the tiny 55th St. Playhouse,<br />

where favorable reviews in the New<br />

York Times and Herald Tribune drew class<br />

patrons. "Rififi" still had waiting lines outside<br />

the Fine Arts Theatre in the evening<br />

during its fifth week and another French<br />

film, "The Proud and Uie Beautiful," held<br />

up well in its fourth week at the Paris<br />

Theatre. "Simon and Laura" had a good<br />

opening week at the Little Carnegie Theatre<br />

but both "Invitation to the Dance" and<br />

"Gaby" fell off at the Plaza and Trans-Lux<br />

52nd St. theatres and will be replaced by<br />

new pictures in mid-July.<br />

Four new action films, "Santiago," "Foreign<br />

Intrigue," "The Fastest Gun Alive" and<br />

"Congo Crossing," opened during the week.<br />

1<br />

(Average Is 100)<br />

Astor— The Proud and Profane iPara), 4th .135<br />

Baronet—^Madame Butterfly (IFE), 11th wk .115<br />

Capitol Trapeie ,UA), 5th wk<br />

.140<br />

Criterion—^Moby Dick (WB)<br />

.250<br />

Fine Arts Rififi (UMPO), 5th wk<br />

.160<br />

80<br />

55th St. Bullfight (Janus)<br />

Fulton The King and I (20th-Fox) 170<br />

Globe Brute Force (U-l); Naked City (U-1), reissues,<br />

2nd wk 105<br />

Guild The Wild Oat (Carroll), 2nd wk 110<br />

Little Carnegie Simon and Laura (U-l) 120<br />

Loew s State Somebody Up There Likes Me<br />

(MGM) 150<br />

Mayfair The Greot Locomotive Chose (BV), 2nd<br />

wk<br />

Normondie Lost Horizon (Col), reissue, 3rd wk.<br />

115<br />

100<br />

Palace<br />

. .<br />

Three for Jamie Dawn (AA), plus vaude-..<br />

Paramount<br />

The Certoii ig (Para), 3rd wk.<br />

autiful (Kingsley),<br />

e (MGM) 7th wk..<br />

Radio City Music Hall Th<<br />

.<br />

Eddy Duchin Story<br />

(Col), plus sfoge show, 3rd<br />

Oklahoma! (Magna), 39th of two<br />

oil<br />

day<br />

Roxy The King nd t (20th-Fox), plus ice revue.<br />

2nd wk 200<br />

Sutton Moby Dick (WB) 225<br />

Trans-Lux 52nd St, Gaby (MGM), 9th wk 100<br />

Victoria<br />

Warner<br />

The Catered Affair (MGM), 4th wk...l05<br />

Seven Wonders of the World (SW),<br />

13th wk. of two-a-day 150<br />

World—Crowded Paradise (Tudor), 3rd wk 95<br />

Sunday Storm Puts Kayo<br />

On Buffalo <strong>Boxoffice</strong><br />

BUFFALO—For the second Sunday in a<br />

row, a terrific storm broke over Buffalo about<br />

7 p.m. and knocked the pins out from under<br />

Ixixoffice grosses on what is normally the<br />

best day of the week. Even the Barnum &<br />

Bailey circus had to cancel its Sunday night<br />


FOR<br />


SPiCIAL<br />


performance. "Trapeze" hit 130 in its second<br />

stanza and "The King and I" tacked up a<br />

135 in it.s holdover engagement. "Santiago"<br />

turned in a 125 at the Paramount.<br />

Buffalo— Tropcic (UA) 130<br />

Center— The King and I (20th-Fox), 2nd wk 135<br />

Century The First Texan (AA) 95<br />

Cinemo The Lodykillers (Confl Dis.) 90<br />

Lafayette Congo Crossing (U-l) 80<br />

Porcmount Santiogo (WB) 125<br />

'Moby Dick'<br />

Smashes<br />

Baltimore Records<br />

BALTIMORE—The week's biggest business<br />

was chalked-up by "Moby Dick," breaking<br />

records of years' standing at the Stanley.<br />

The film enjoyed a remarkably strong opening<br />

and weekend crowds were capacity.<br />

"Trapeze" continued big in its second week.<br />

Otherwise, grosses were only average.<br />

Century Trapeze (UA), 2nd wk 175<br />

Film Centre Oklahoma! (Magna) 1 8th wk 95<br />

Hippodrome The Great Locomotive Chase (Buena<br />

Vista) 3rd wk 90<br />

Little Intermezzo (SRO) 90<br />

Moytair Toy Tiger (U-l) 95<br />

Playhouse Adorable Creatures (Cont'l), 5th wk.. . 90<br />

Stanley Moby Dick ( WB) 250<br />

Cinema The Noked Night (Times), 3rd wk 85<br />

Five West—The Lodykillers (Cont'l), 7th wk 85<br />

Town The Catered Affair (MGM) 1 00<br />

New—That Certain Feeling (Para), 2nd wk 85<br />

Pittsburgh's Best Gross<br />

Of Year on "Trapeze'<br />

PITTSBURGH—"Trapeze" turned in the<br />

best gross of the year at Loew's Penn and<br />

earned a holdover run. The Fulton's gross<br />

also was the year's best to date with "The<br />

King and I." The neighborhood theatres continued<br />

downward on the barometer and most<br />

of the area out-of-town grosses are very<br />

poor. Outdoor theatres here are experiencing<br />

their very poorest season to date.<br />

Horns A Kiss Before Dying (UA) 50<br />

Penn Trapeze (UA)<br />

Stanley Animal World (WB); Goodbye, My Lady<br />

185<br />

(WB) 70<br />

Galahad Starts 1st Film<br />

For RKO in Manhattan<br />

NEW YORK—Shooting on "Brave Tomorrow,<br />

the first Galahad Productions feature<br />

in a series of 12 to be made for RKO release,<br />

started Monday (9) at Production Center,<br />

Inc., the Manhattan studio owned by Hiram<br />

Brown, executive producer of Galahad.<br />

John Beal and Augusta Dabney, most recently<br />

on the Broadway stage and TV, and<br />

Shepperd Strudwick, who just completed a<br />

featured role in RKO's "Beyond a Reasonable<br />

Doubt," have the starring roles and John<br />

Newland, also from the TV field, is directing.<br />

Mende Brown is serving as executive in<br />

charge of production for Galahad.<br />

All of the 12 pictures which Galahad will<br />

make for RKO during the next three years<br />

will be made in New York with Broadway<br />

stage and TV talent.<br />

Dance on Concession Building<br />

PITTSBURGH—The concrete roof of the<br />

concession building at the Echo Drive-In<br />

60x110 ft., is being used every Monday and<br />

Thursday evening for free dancing from early<br />

evening until show time. The Sky Larks are<br />

featured and the music is amplified.<br />


. . . Capt.<br />

. . June<br />

. . Malvin<br />

. . . Paul<br />

. . Robert<br />

. . Ralph<br />

. . Alfred<br />

GPE Now Free lo Bid<br />

For Graflex Control<br />

NEW YORK—A charter amendment increasing<br />

the authorized share of preference<br />

stock of General Precision Equipment Corp.<br />

from 25,000 to 1.500.000 and the authorized<br />

common shares from 2.000,000 to 3.500.000 was<br />

voted by stockholders Tuesday (10). The<br />

authorized preferred stock remains unchanged<br />

at 500.000 shares. Approximately 73 per cent<br />

of the outstanding common and preferred<br />

stock was voted in favor of the increases.<br />

GPE now is in a position to make an offer<br />

for the preferred and common stock of<br />

Graflex, Inc., of Rochester. N. Y. The proposed<br />

acquisition would involve the issue by GPE<br />

of up to 59.445 new preference shares and<br />

up to the same number of common shares. A<br />

registration statement covering the exchange<br />

offer was filed with the Securities and Exchange<br />

Commission June 20.<br />

GPE would issue one-quarter of a share<br />

of a new series of preference stock and onequarter<br />

of a share of common stock for each<br />

share of Graflex common stock accepted for<br />

exchange with each share of Graflex preferred<br />

stock being treated as if it were five<br />

shares of common stock.<br />

Shares of the new GPE preference stock<br />

would carry an annual cumulative dividend<br />

of $1.60 a share, be redeemable at $42 a share<br />

plus accrued dividends, and each share, at<br />

the owner's option, would be convertible into<br />

two-thirds of a share of GPE common stock.<br />

Graflex produces cameras and other equipment<br />

in the field of still photography. Its<br />

products are distributed nationally through<br />

dealers and branch offices in New York,<br />

Chicago and Hollywood. Net sales for 1955<br />

amounted to $11,310,000 and net income was<br />

$366,000. GPE sales in 1955 were $133,338,000<br />

and net income was $2,531,000.<br />

Sydney Gross Joins Times<br />

As Ad-Publicity Head<br />

NEW YORK—Sydney Gross, who was director<br />

of advertising and publicity for Film<br />

Classics until that company went out of<br />

business a few years ago, has joined Times<br />

Film Corp. as director of advertising, publicity<br />

and exploitation, according to Jean<br />

Goldwurm, president.<br />

Gross entered the industry as advertising-publicity<br />

head of the Rivoli Theatre before<br />

World War II. Since the demise of Film<br />

Classics, he has promoted national campaigns<br />

for various Israeli organizations. He<br />

resigned as public relations director for the<br />

American Technion Society to join Times.<br />

Adeline Padula Is Named<br />

Ampa Publicity Director<br />

NEW YORK—Adeline Padula of Endorsements,<br />

Inc.. has been made public relations<br />

and publicity director of the Associated Motion<br />

Picture Advertisers. David Bader is<br />

president. She will aid a committee headed<br />

by Bob Montgomery of Paramount in planning<br />

Ampa's 40th anniversary luncheon.<br />

Mrs. Steele Joins Ascap<br />

NEW YORK—Paul Cunningham, president<br />

of the American Society of Composers, Authors<br />

and Publishers, has reported the election<br />

of Mrs. Lois Steele of Chicago to the<br />

membership, which exceeds 4,000 persons.<br />

BROADWAy<br />

prank Sinatra will make a week of personal<br />

appearances at the Paramount Theatre,<br />

starting August 15 to launch the New York<br />

run nf hLs first independent picture. "Johnny<br />

Concho." a United Artists release. Frank will<br />

be reunited with Tommy Dorsey and his<br />

band on the Paramount stage, where the<br />

two made show business history back in<br />

1942 . . . Barry Nelson, who completed "The<br />

First Traveling Saleslady" for RKO, sailed<br />

.<br />

for Europe on the Mauretania July 11 to star<br />

in the London stage production of "No Time<br />

for Sergeants" Havoc, recently in<br />

Allied Artists "Three for Jamie Dawn," and<br />

Wanda Hale, New York Daily News film<br />

critic, sailed for Europe on the Flandre July<br />

12 . . . Chill Wills, featured in "Santiago,"<br />

made personal appearances in the Paramount<br />

Theatre lobby on opening day, Friday (13).<br />

Vincent Trotta, art director and head of<br />

Trotta Associates, has again been named to<br />

head the panel of judges to select "Mi.ss<br />

Universe" of 1956-57 in the International<br />

Beauty Congress, to be held in Long Beach,<br />

Calif., July 15-22. Trotta has headed the<br />

"Miss America" contest judges in Atlantic<br />

City for the past 16 years . Warshaw,<br />

who has managed theatres for United<br />

Paramount in Buffalo. Phoenix and Poughkeepsie<br />

from 1950 to 1956, has been named<br />

director of the educational division of Artists-<br />

Producers Associates by A. W. Schwalberg . . .<br />

John J. Conway, nephew of the late John<br />

J., has been named New York City sales<br />

manager for National Ticket Co. in the Palace<br />

Theatre building . . . Norman Wright, associate<br />

producer of John Sutherland Productions,<br />

has arrived from the coast to be permanently<br />

located in the New York office.<br />

Robert Aldrich, who has completed "The<br />

Fragile Fox" for United Artists release, is<br />

in New York for home office conferences . . .<br />

Arthur Mayer, special promotion consultant<br />

on "War and Peace" for Paramount, went<br />

to Washington to appear on two TV programs,<br />

a radio show and a Lions Club<br />

luncheon to promote the picture Friday (13)<br />

Harold Auten. American representative<br />

of Greater Union Theatres. Australia,<br />

arrived on the Queen Elizabeth July 10 following<br />

his participation in official receptions<br />

by Her Majesty's Government for holders<br />

MEETING THE STAR—Pier Angeli,<br />

star of MOM'S "Somebody Up There Lilies<br />

Me," is greeted in tlie lobby of Loew's<br />

State Theatre, where she appeared in<br />

person on opening day, by, left to right:<br />

Dan Terrell, MGM publicity director;<br />

Jim Bruno, manager of Loew's State, and<br />

Ernest Emerling, director of advertising<br />

and publicity for Loew's Theatres.<br />

of the Victoria Cross . . . Bernice Livingston,<br />

publicity director of United Motion Picture<br />

Organization, left for Europe . Katz,<br />

public relations consultant for Figaro, Inc.,<br />

returned from Vietnam July 11 after obtaining<br />

President Dlem's a.ssurance of government<br />

assistance on "The Quiet American"<br />

filming.<br />

Jesse Chinich, western division manager of<br />

Buena Vista Film Distributing Co., left July<br />

9 for .'ales meetings in Seattle, San Francisco<br />

and Los Angeles . Budd, director<br />

of personnel for Warner Bros., delivered his<br />

50th lecture on "What Is a Motion Picture"<br />

at the Kiwanis Club in Schenectady July 11<br />

Bracco, chief electrician at the Paramount<br />

Theatre, became a grandfather this<br />

week when his daughter, Mrs. Richard Jennison.<br />

gave birth to a baby girl at New Rochelle<br />

Hospital . Blo&som. protege of<br />

Carmel Myers, has won the Obie (Off-Broadway)<br />

award for his performance in "The<br />

Village Wooing," this being the third prize<br />

for a Myers' protege.<br />

William Dozier, RKO vice-president in<br />

. . . Jean Goldwurm.<br />

charge of production, left Hollywood Saturday<br />

( 14 1 for New York for four days<br />

conferences with Daniel T. O'Shea,<br />

of<br />

RKO<br />

president, on forthcoming productions . . .<br />

William German left for Europe Thursday<br />

(12) to look over production in France and<br />

Germany. E. F. Hutchinson, managing director<br />

of Paramount Film Service. Ltd.. sailed<br />

for Europe on the Queen Elizabeth with Mrs.<br />

Hutchinson the same day<br />

president of Times Films, was on the<br />

same boat . . . Gerry Dolin, executive musical<br />

director of Esther Williams' Aqua Spectacle,<br />

flew to London July 10 for the July 30<br />

opening there.<br />

. . . Anita<br />

Rita Hayworth, Jack Lemmon and Robert<br />

Mitchum arrived in New York July 9 after<br />

vacation filming in Trinidad, accompanied<br />

by A. R. Broccoli, co-producer. Miss Hayworth<br />

flew to London the following day to do interior<br />

scenes and Lemmon and Mitchum<br />

planed out Wednesday (11) . Jes-se Royce<br />

. .<br />

Landis. stage actress, went to Hollywood<br />

July 8 to play in RKO's "I Married a Woman,"<br />

as mother of Diana Dors<br />

Ekberg, featured in "War and Peace." and<br />

her new actor-husband, Anthony Steele, flew<br />

in from England July 8.<br />

SPG of N. Y. Officers<br />

Installed for 2 Years<br />

NEW YORK—Martin Blau. newly elected<br />

president of the Screen Publicists Guild, and<br />

other new officers were installed Wednesday<br />

night (11). Blau, of Columbia Pictures, succeeds<br />

Harry Hochfeld of 20th Century-Fox<br />

who served three terms as president.<br />

Other officers elected by the SPG were<br />

Edwin Altechuh, Warner Brothers, vicepresident,<br />

and Henry Kelly, 20th Century-<br />

Fox, secretary. All will serve for two-year<br />

terms.<br />

The new- SPG executive board, in addition<br />

to the officers, consists of Sheldon Roskln<br />

and Herman Silver, Columbia: Leo Israel and<br />

Nat Wei.ss. 20th-Fox; Pete Gute and Jack<br />

Kingsley, Warners; Robert Berenson, MGM;<br />

Burt Sloane, United Artists, and Al Cohen,<br />

Universal.<br />


: July 14. 1956 31

. . Nick<br />

—<br />

. . Pizza-Puff<br />

. . Henry<br />

. . Max<br />

. . Johnny<br />

ALBANY<br />

fll LaKlamnie lias resigned as nianasor ol<br />

the Stanley Warner Strand to put in full<br />

lime at<br />

the new Unadilla Drive-In. UnadiUa.<br />

in which he is a<br />

partner with Johnny<br />

Gardner, owner of<br />

Turnpike Drive-In,<br />

West mere. The veteran<br />

manager originally<br />

planned to resume direction<br />

of the Strand,<br />

following a two-weelc<br />

vacation and a month's<br />

leave of absence. La-<br />

Flamme started as<br />

doorman at the<br />

Stanley, Utica. in 1928.<br />

.•\l LaFIamme jje became manaKor of<br />

the Strand in 1948 and he helped to make<br />

the 1.900-seater a flagship of Stanley Warner<br />

circuit. Steve Barbett, who has been in<br />

temporary charge of the Strand, is slated<br />

to return to management of the Broadway,<br />

Lawrence. Mass. The assistant manager of the<br />

Strand is George Hogan, who had been John<br />

Brousseau's aide at the Delaware, SW art<br />

house darkened until September.<br />

The Auto-Vision, East Greenbush, rolled<br />

back the pages of time, with advertisements<br />

for a gala anniversary show to highlight<br />

its 17th bii-thday. The Auto-Vision was<br />

the first airer built in the Albany exchange<br />

district, the first upstate, and one of the<br />

first in New York State. A pair of Massachusetts<br />

projectionists constructed and operated<br />

it in pre-World War II days, and for<br />

a time later. Alan V. Iselin is the present<br />

owner. Like his predecessors, he is reputed<br />

to have garnered fine profits . "Away All<br />

. .<br />

Boats" will be launched in August in key<br />

situations of the exchange district wath close<br />

Navy cooperation. Cmdr. Frederick Lovell,<br />

in charge of the Navy recruiting stations for<br />

the Albany district, is arranging with U-I<br />

Manager N rman Weitman for the display of<br />

an amphibious duck at the Strand August 8.<br />

There probably will be a parade and the<br />

presentation by U-I on the theatre stage of<br />

an award to a local Navy hero. The Naval<br />

Reserve will work on this angle. Through a<br />

stroke of good luck, a 119-foot landing craft<br />

utility boat, with a display of guided missiles<br />

and other devices, is to dock at Waterford<br />

near Troy for a 36-hour inspection by the<br />

public August 13-14.<br />

.<br />

Brookhaven Amusement Co. has been<br />

formed to conduct business in Babylon, Suffolk<br />

County. Bernard Sterler, 51 Kine Ave.,<br />

Babylon, is an incorporator Di-<br />

Marco's Love Star Theatre in Cairo uses<br />

an arresting cut for its newspaper copy<br />

cupid shooting an arrow at a heart . . .<br />

Jackie Miller. 3'2-year-old son of Sandy<br />

Miller, associated with his father Joe, in<br />

the operation of Menands Drive-In, is master<br />

of an exceptional vocabulary.<br />

. . . Louis<br />

Totals reported for the Variety Club's recent<br />

15th annual golf tournament and dinner<br />

at Shaker Ridge Country Club: 94 players,<br />

206 diners. Turnout broke all records, according<br />

to committee chairmen<br />

W. Schine and Donald Schine of Gloversville<br />

visited radio station WPTR in the<br />

Sheraton-Ten Eyck Hotel. It's a Schine<br />

operation. Incidentally, the general manager.<br />

Leo Rosen, was reported making steady<br />

recoviry at St. Peter's Hospital from a heart<br />

attack. He was removed from an oxygen tent.<br />

Members of the Albany County Restaurant<br />

Liquor Dealers A.ss'n held their annual<br />

outing Tuesday at the Variety Club's Camp<br />

Thacher on Thompson's Lake. The group<br />

dedicated the boathouse which it had donated<br />

to the Camp. The group has cooperated<br />

with Tent 9 on fund drives for the mountain<br />

camp during the past seven years.<br />

The new 600-car drive-in on Route 9-W<br />

ten miles south of Albany was to be opened<br />

on Friday the 13lh by Sylvester Albano. His<br />

sons John, Michael and Robert are associated<br />

in the operation . Gardner<br />

offered free ice cream to the first 400 kiddies<br />

at Turnpike Drive-In, Westmere, on a<br />

Friday .<br />

is a new item on<br />

sale at Tri-state Automatic Candy Corp.<br />

drive-in concession stands of the Albany area.<br />

. . . Mrs.<br />

It comes frozen; is heated in the French<br />

fryer and is marketed for 25 cents<br />

Sara Young, 20th-Fox booker in Washington<br />

and correspondent for BOXOFFICE there<br />

and mother of Dick Young, local 20th-Fox<br />

date setter, will take a vacation in Florida.<br />

The shortage of good product is seriously<br />

hurting drive-ins, declared Harry Lamont,<br />

owner of five such theatres. "I am scraping<br />

the bottom of the barrel," he said. "Seldom<br />

before has the situation been so bad. My earlier<br />

predictions and expectations this would<br />

be a fine season outdoors are proving wrong.<br />

It's not the weather, although that was unfavorable<br />

in the spring, but the lack of sufficient<br />

pictures with boxoffice appeal, which<br />

is crimping drive-in business." Lamont spoke<br />

pessimistically of outdoor prospects for 1956.<br />

"The economic level of the country is very<br />

high, and I would like to share in it at my<br />

drive-ins," asserted Lamont. "When you<br />

play a good picture, you rake in money, but,<br />

unfortunately, there are few in that category<br />

today for drive-ins. It's discouraging. I don't<br />

know how to rectify the situation, other than<br />

to suggest that the distributing companies<br />

spread their releases more evenly."<br />


fJarry Unterfort, zone manager for Schine<br />

Theatres, and wife were vacationing on<br />

Cape Cod, East Brewster, Mass. En route they<br />

stopped at Tanglewood. Recent guests of the<br />

Underforts were Mr. and Mrs. Lazare Gelin<br />

of New Rochelle Berinstein is<br />

.<br />

operating Cornell Theatres while his parents<br />

are attending a convention in Hawaii. Marvin<br />

Coon, manager of the Eckel, is through relieving<br />

in Oswego and is substituting in<br />

Gloversville for John Corbett, formerly at<br />

the Syracuse Paramount.<br />

Gene Mielnicki, assistant manager of Loew's<br />

State, announced a good advance sale of<br />

tickets for the "11 Record Stars of '56" given<br />

at tw'o performances Friday night (13 > ...<br />

Sol Sorkin, manager of RKO Keiths, arranged<br />

a promotion with the Post-Standard to give<br />

away tickets to "Santiago" to carrier boys<br />

w^ho won the This Week magazine contest<br />

for the newspaper Rubin, manager<br />

.<br />

of Schine's Paramount, hosted a special<br />

evening showing of "The King and I" to<br />

which public officials and press were guests.<br />

IFE Release Is Winner<br />

Of 2 Awards in Rome<br />

HOME, ITALY -"Roman Talcs" (Racconti<br />

Romanii, Italian-made feature in Cinemascope<br />

and Technicolor, which IFE Releasing<br />

Corp. will distribute in the U. S., has captured<br />

two "Golden Davids" in the first presentation<br />

of the new awards in Rome.<br />

The "Golden David" awards will be made<br />

annually to the best Italian and foreign films<br />

shown in Italy and are presented by the International<br />

Cinema Club of Rome. "Roman<br />

Tales," which stars Silvana Pampanini,<br />

Vittorio De Sica and Toto, was directed by<br />

Gianni Franciolini, who won one of the<br />

awards for "best direction of an Italian film."<br />

"Symphony of Love," a Technicolor feature<br />

based on the life and works of Franz<br />

Schubert, also will be distributed in the U. S.<br />

by IFE. Marina Vlady, Lucia Bose and<br />

Claude Laydu as Schubert are featured. A<br />

fall release is planned.<br />

Italian Week July 16<br />

To Honor 'La Strada'<br />

NEW YORK—Count Leonardo Vitetti, new<br />

Italian ambassador to the U. S., has designated<br />

the week of July 16 as "Italian Film<br />

Week" to honor the opening of "La Strada,"<br />

grand prize winner of the 1954 Venice Film<br />

Festival, at the Trans-Lux 52nd St. Theatre.<br />

Trans-Lux Distributing is handling the<br />

American release of the picture, which stars<br />

Anthony Quinn and Richard Basehart.<br />

Count Vitetti will play host to delegates<br />

from the United Nations at the opening<br />

July 16.<br />

Two other film openings at Manhattan's<br />

art houses later in July are: "The Phantom<br />

Horse," Japanese film distributed by Edward<br />

Harrison, which will open at the Normandy<br />

Theatre July 23, and "Secrets of the Reef,"<br />

a nature adventure in Eastman color, a<br />

Butterfield & Wolf production, which will<br />

open July 23 at the Baronet Theatre.<br />

Herbert Wilcox to Make<br />

Three for DCA Release<br />

NEW YORK—Herbert S. Wilcox. British<br />

film producer, announced prior to his departure<br />

for London that he will make three<br />

feature films for release by Distributors Corp.<br />

of America. The films will be produced in<br />

Great Britain within the next nine months.<br />

DCA will invest $1,000,000 in the productions.<br />

The three films, "Yangtse Incident," "The<br />

Battle" and "Eastern Approaches," will have<br />

an over-all production budget of over $3,000.-<br />

000. The first, starring Richard Todd, will<br />

start in London next month for release by<br />

Christmas. The others will be made later.<br />

Steelworkers in Free<br />

At Albany Drive-In<br />

ALBANY—The Rustic Drive-In, near West<br />

Sand Lake, broke copy July 11 on free admissions<br />

for steelworkers and their families<br />

Monday through Thursday for the duration<br />

of the current strike. William Donato heads<br />

the operation. Seventeen hundred production<br />

workers of the Allegheny-Ludlum Steel Corp.<br />

in Watervliet and of the Republic Steel Corp.<br />

in Troy are on strike. Some 600 office employes<br />

of Allegheny-Ludlum, continue at<br />

work.<br />

32<br />

BOXOFFICE July 14, 1956

. . Arthur<br />

. . Past<br />

. . The<br />

Global Sales Drive Plans<br />

Outlined by 20th-Fox<br />

CHICAGO—Plans for a "world showmanship<br />

drive" by 20th Century-Fox's domestic<br />

and international organizations were outlined<br />

at a meeting here on Thursday (12) by Alex<br />

Harrison, general sales manager. The sessions<br />

were held for the midwest and central districts<br />

and were the first of a series to be held<br />

in the next few weeks.<br />

The 26-week sales drive will be split into<br />

two 13-week periods. Bonuses and special<br />

prizes will be awarded. The sales push will<br />

be on "The King and I," "Bigger Than Life,"<br />

"Bus Stop." "The Last Wagon," "The Best<br />

Things in Life Are Free," "Anastasia," "Teen-<br />

Age Rebel" and "The Wayward Bus."<br />

Attending the sessions were T. O. Mc-<br />

Cleaster, central district manager; M. A.<br />

Levy, midwest district manager, and branch<br />

managers Tom R. Gilliam, Chicago; Robert<br />

C. McNabb, Cincinnati; I. J. Schmertz, Cleveland;<br />

Joe J. Lee, Detroit; Ray Schmertz,<br />

Indianapolis; David Gold. Des Moines; Joseph<br />

R. Neger, Kansas City; Jack Lorentz. Milwaukee;<br />

Saul Malisow, Minneapolis; George<br />

Regan, Omaha, and William C. Gehring jr.,<br />

St. Louis. Also in attendance was Robert<br />

Conn, assistant branch manager in Chicago.<br />

'Marty' Will Be Shown<br />

Behind Iron Curtain<br />

NEW YORK — United Artists' release,<br />

"Marty" will be the first major American<br />

feature to have a public showing in a nation<br />

behind the Iron Curtain in a decade, according<br />

to word received by Harold Hecht and<br />

Burt Lancaster, producers of the film, in<br />

New York.<br />

"Marty," which has won the Hollywood<br />

Academy Award, the Grand Prix of the Cannes<br />

Film Festival and the British Film Academy<br />

Award, will be presented "out of competition"<br />

at the Karlovy Vary Film Festival, Czechoslovakia,<br />

July 21 at the invitation of the<br />

Czechoslovakia State Films.<br />

Pepsi-Cola Will Build<br />

On Park Ave. Location<br />

NEW YORK—The Pepsi-Cola Co. has<br />

bought the building at 500 Park Ave., at 59th<br />

Street, from the city for $2,000,000 at public<br />

auction and will replace the nine-story<br />

structure with one to house its present New<br />

York headquarters at 3 West 57th St.<br />

Pepsi-Cola outbid several rivals for the<br />

property, ow-ned by the city since 1890, with<br />

a winning bid which topped the $1,925,-<br />

000 bid made by Lazarus Joseph, former city<br />

controller for a real estate syndicate headed<br />

by Samuel H. Golding.<br />

AA Will Distribute 3<br />

Features During July<br />

NEW YORK—Allied Artists will release<br />

three features during July, according to<br />

Morey R. Goldstein, vice-president and general<br />

sales manager.<br />

They are: "Three for Jamie Dawn," starring<br />

Laraine Day and Ricardo Montalban,<br />

which was released July 8; "Magnificent<br />

Roughnecks," starring Mickey Rooney and<br />

Jack Carson, to be released July 22, and<br />

"Hold Back the Night," starring John Payne<br />

and Mona Freeman, to be released July 29.<br />


TXrhethcr the city of Buffalo will step in<br />

to save the Erlanger Theatre depends<br />

on one question: Is it le.ss expensive to expand<br />

Kleinhans Music Hall for stage productions<br />

or acquire the Erlanger by condemnation?<br />

The council's finance committee<br />

hopes to have the answer in two weeks.<br />

This was decided after<br />

the committee heard<br />

a request from William Raikin. executive<br />

vice-president of Foundation Theatre, Inc.,<br />

that the city take over the Erlanger. Raikin<br />

said that Buffalo is "a red hot show town"<br />

and if the Erlanger was properly promoted,<br />

it would be a profitable venture. In reply<br />

to questions by council pre.sident William B.<br />

Lawless jr., Raikin said his foundation would<br />

be willing to accept a long-term lease for<br />

a city-owned Erlanger and operate the<br />

theatre on a nonprofit basis, paying back<br />

to the city the cost of acquisition. Lawless<br />

said acquisition of the Erlanger, through<br />

outright purchase or condemnation, would<br />

cost the city about $200,000 or $250,000.<br />

The new Wehrle Drive-In at Transit road<br />

and Wehrle drive is using large space ads<br />

in the Williamsville Bee, the town from which<br />

the outdoorer draws a very large part of its<br />

patronage . Krolick, district manager<br />

for Paramount Theatres, was vacationing<br />

with his family on Cape Cod.<br />

The Cinema Theatre in Rochester, recently<br />

taken over by Martros Theatres, is<br />

presenting "Gaby" on a new Cinemascope<br />

screen, about which Manager John Martina<br />

got plenty of publicity in the local sheets . . .<br />

There's one straw hat theatre that you do<br />

not have to drive out to the country to visit.<br />

It is right within the Buffalo city limits.<br />

'Secrets of Reef Booked<br />

At Reade's Baronet, NY<br />

NEW YORK—"Secrets of the Reef," a Butterfield<br />

& Wolf production filmed in Eastman<br />

Color off the coast of Florida, will have its<br />

first U. S. showing at the Baronet Theatre,<br />

New York, following the current engagement<br />

of "Madame Butterfly," according to Walter<br />

Reade jr., president of Reade Theatres, which<br />

operates the theatre.<br />

The full-length nature story was produced<br />

by Alfred Butterfield and directed and photographed<br />

by Lloyd Ritter, Robert Young and<br />

Murray Lerner. Narration is by Joseph Julian.<br />

New Drive-In at Buffalo<br />

BUFFALO—The new Sheridan Drive-In<br />

on Sheridan Drive near the Grand Island<br />

bridge was opened on Sunday (8). Boasting<br />

one of the largest screens in the state and<br />

accommodating 1,600 cars, the Sheridan is<br />

owned and operated by Irving Cohen and<br />

Harry Seeberg. Sid Cohen, brother of Irving,<br />

is managing the theatre.<br />

National Theatres Dividend<br />

LOS ANGELES—At a meeting held<br />

Wednesday (5) the board of directors of<br />

National Theatres, Inc., declared a quarterly<br />

dividend of 12'i cents per share on the outstanding<br />

common stock of the corporation.<br />

The dividend is payable Aug 2,<br />

1956, to stockholders<br />

of record at the close of business on<br />

July 19. 1956.<br />

It is known as the Theatre Arts Academy,<br />

Inc., and is operated by Arthur G. MllllKan<br />

Jr. at 2265 Seneca St. Milligan's a,ssociates<br />

are James E. Murphy, Charles D. Poth and<br />

Mike M. Reuther. Frank J. Lombardo is<br />

stage manager . Chief Barker Billy<br />

Keaton of the Variety Club has added an<br />

afternoon DJ radio program to his WXRA<br />

schedule. He is on each early morning with<br />

his Mr. and Mrs. show.<br />

Filmore Enterprises, the company headed<br />

by Morris Slotnick and Phil Cohen, is retaining<br />

ownership of the buildings housing<br />

the Cinema theatres in Buffalo and Rochester,<br />

the operation of which recently was<br />

taken over by Martros Theatres under a 15-<br />

year lease. Slotnick said his company now<br />

will concentrate in the real estate field. The<br />

firm proposes to build a medical office<br />

building on the site of the Arnett Theatre<br />

in Rochester.<br />

John Springer, ex-Rochesterian, who long<br />

has held an important position in the RKO<br />

offices in New York, is the author of a newbook<br />

dealing with the entertainment world.<br />

"This Was Show Business." It is published<br />

in film magazine form by Pine Publications<br />

of New York . annual Rochester<br />

police ball and stage show is the creation of<br />

Lester Pollock, manager of Loew's Theatre<br />

in Kodak Town. Pollock, however, is just<br />

one of the many private citizens, under the<br />

chairmanship of Carl S. Hallauer, president<br />

of Bausch & Lomb, who aid in staging the<br />

ball in behalf of the Rochester Police Benevolent<br />

Ass'n. This year's ball, held May<br />

29, was a huge success. Sammy Kaye and his<br />

orchestra played for the dancing and Jaye<br />

P. Morgan headed the vaudeville bill.<br />

Chicago and Milwaukee<br />

Denied Bid for Pay-TV<br />

WASHINGTON—A bid for authority to<br />

inaugurate pay-TV in Chicago and Milwaukee<br />

was denied by the Federal Communications<br />

Commission this week. Lou Poller, who holds<br />

the permit for channel 25 station WCAN-TV<br />

in Milwaukee and said he intended to buy the<br />

proposed channel 44 station WOPT in Chicago,<br />

had asked for immediate authority to<br />

install the service on a 25 per cent of airtime<br />

basis.<br />

The FCC turned down the bid because the<br />

Commission is still studying pay-as-you-see<br />

TV, and tests which have been permitted<br />

were on a noncommercial basis.<br />

COMPO Praises Paper<br />

For New Series of Ads<br />

NEW YORK—Publication by the New York<br />

Journal-American of a series of banner lines<br />

urging people to attend motion picture theatres<br />

has been praised by Robert W. Coyne<br />

of the Council of Motion Picture Organizations.<br />

He said other newspapers throughout<br />

the country should follow suit.<br />

One recent ad dealt with the lack of traffic<br />

problems, no sunburn, air conditioning<br />

and wide choice of entertainment.<br />

John Derek in 'Showdown Creek'<br />

John Derek has been signed by the Bob<br />

Goldstein Productions for the stellar spot<br />

in United Artists' "Showdown Creek."<br />


: July 14, 1956<br />


. . Pete<br />

. . Joe<br />

. . The<br />

. . Joseph<br />

. . Morris<br />

. .<br />

. .<br />

.<br />

. .<br />

. . Princess<br />


nssociated circuit officials report they are<br />

very pleased with their newly iiUrociuced<br />

"Charpe-n-Movle" plan . Manos. Indiana.<br />

Fa., theatre executive of the Manos<br />

c rcuit was back home after being hospitalized<br />

at Cleveland,<br />

Joe Mulone, Cheswick exhibitor, who constructed<br />

dozens of CinemaScope screen<br />

frames to specifications for Stanley Warner<br />

circuit and other circuit and independent<br />

oxhibitors. now is busy with the making of<br />

even larger screen frames for Todd-American<br />

Optical exhibitions. Presently he is constructing<br />

one for the Brown Theatre, Louisville,<br />

Ky. Mulone assembled the materials<br />

and accessories for the Todd-AO screen for<br />

the local Nixon where "Oklahoma!' is being<br />

shown on a roadshow basis, and his wife<br />

Molly drove the truck to deliver it. Joe's<br />

Miami Theatre at Springdale. near Cheswick,<br />

is dark. He constructed the beautiful Cheswick<br />

Theatre himself, with a.ssistance only<br />

en the roof construction. In recent years he<br />

sold his grocery store and since has devoted<br />

most of his time to building widescreen<br />

frames after first building one for his Cheswick<br />

Theatre, which in turn had exhibitor.s<br />

begging him to make one for them.<br />

Ben and Irene Stahl are vacationing at<br />

Wildwood N. J. Ben is the well known Atlas<br />

Theatre Supply representative . Mazzei.<br />

M Uvale exhibitor who served the FBI<br />

as an undercover agent, departed for Miami<br />

to testify again in a communist litigation.<br />

He was there only two weeks ago with his<br />

son.<br />

. . .<br />

Kathryn Bates is the new secretary at the<br />

Associated circuit office on Filmrow and<br />

The<br />

Leila Her is the new stenographer<br />

Alpme Theatre, Punxsutawney, closed for the<br />

summer. The Jefferson Theatre there also<br />

dark ...CM. Ducray of the Sunset Beach<br />

theatre on Route<br />

is<br />

swimming pool and drive-in<br />

40, seven miles from Washington, Pa., reports<br />

more damage there in another flash<br />

flood last Sunday evening. It was the second<br />

flood there within two weeks . . , Mrs. Hollis<br />

Hayes, Linesville theatre owner, was a Filmrow<br />

visitor.<br />

Paramount Weeks are announced from July<br />

25 through August 7 as part of the George<br />

Weltner drive . , . Joanne Douglas, former<br />

actress, is the new secretary for the Variety<br />

Tent 1.<br />

The Squirrel Hill Theatre had kiddies on<br />

downtown streets with all-day sucker handouts<br />

exploiting "Lovers and Lollipops" . . . Bill<br />

Brcoker, who used to be with Paramount, was<br />

here to get in a lick or two for Columbia's<br />

"The Eddy Duchin Story."<br />

Martha Scott will exploit "The Ten Commandments"<br />

here July 28 when she will assist<br />

in presenting a 2,000-pound stone monolith,<br />

engraved with the Ten Commandments,<br />

.<br />

.<br />

to the City, The presentation, made by the<br />

Fraternal Order of Eagles, will climax the<br />

Eagle's national convention here. The monolith<br />

. . .<br />

will be installed in Gateway Park The Warren Danas are parent-s of a daughter.<br />

Grandpop is Pete Dana. U-I executive<br />

There has been an increase in the family of<br />

Bob Munn. Moundsville exhibitor. The<br />

daughter has been named Jessie Lou<br />

John Gardner of the Airport Drive-In. Short<br />

Creek; Grove Drive-In, Elm Grove, and the<br />

Riverside Drive-In. Rayland, Ohio, all in<br />

the Wheeling area, has moved from Elm<br />

Grove into his new home in Forest Hills.<br />

Wheeling.<br />

Newspapers here hammer out interviews<br />

with children of the steel strikers who have<br />

given up movies and dances for the duration.<br />

Also they print chats with kiddies who<br />

is on a cruise to Nassau . , .<br />

. .<br />

Sylvia Goldman, SW circuit office, vacationed<br />

don't go to the movies because of television . .<br />

in White Plains with her sister and brotherin-law,<br />

the Ben Kalmensons, and now she<br />

Reissue of "Citizen<br />

Kane" was a fast flop in the Squirrel<br />

Hill Theatre . Janice Norris, Playhouse<br />

musical starlet who will be 16 in September,<br />

has been signed to a seven-year option by<br />

Herb (SW artist) Waltons are<br />

RKO .<br />

vacationing in New England.<br />


IJal Colley. publicist for the Century and<br />

NeW', had Princess Rudivoravan of Thailand<br />

in town for promotion on "The King<br />

And I" opening at the New. She made TV<br />

and radio appearances . Mechanic,<br />

owner of the Century, was host this week to<br />

his brother Bill and family from Miami,<br />

where Bill owns the New Essex House.<br />

Frank Hurley, member of the "Oklahoma!"<br />

boxoffice staff at the Film Centre, took off<br />

for New York to see ten Broadway shows<br />

in eight days . . . Irving Kantor, manager of<br />

the Hippodrome, returned from a vacation<br />

in Florida . Liberto jr.. assistant<br />

at the Stanley, was vacationing . . . Lea Coulter,<br />

manager, has installed a new art exhibit<br />

in the Five West Theatre.<br />

.<br />

Helen Leonard, secretary at the Town and<br />

Hippodrome, returned from vacation<br />

Henry Jones, manager of the Town, and<br />

wife are expecting a blessed event in August<br />

Mrs. Helen Diering, secretary to the<br />

. . . Maryland Motion Picture Theatre Owners<br />

Ass'n, is reading travel literature, prior to a<br />

motor trip through northern states.<br />

Jacon Film Bookings<br />

NEW YORK—"Forbidden Cargo," British<br />

film being distributed by Jacon Film Distributors,<br />

has been booked at the MacArthur Theatre,<br />

Washington. D. C. July 18, and the<br />

Brooklyn Paramount, New York City, August<br />

8, according to Bernard Jacon, president.<br />

August bookings have also been set in Cincinnati,<br />

Pittsburgh, Philadelphia and Detroit.<br />


Oov. George M. Leader has appointed Ted<br />

Schlanger. Stanley Warner Philadelphia<br />

zone manager, a commissioner of the Delaware<br />

River Port Authority. Philadelphia is<br />

the second largest port in America. Schlanger<br />

was appointed for a five year term to fill a<br />

vacancy on the bi-state commission. He is<br />

the first representative of the motion picture<br />

industry to receive such an honor. Schlanger.<br />

as zone manager for Stanley Warner is in<br />

charge of the company's theatres in Eastern<br />

Pennsylvania. Southern New Jersey and Delaware.<br />

Four persons, including a young Navy<br />

mother and two of her three children, lost<br />

theh- lives on Sunday i8) when two cars<br />

collided on Route 40, at the entrance of a<br />

drive-in theatre one mile east of Elkton,<br />

Md. . Rudivorian, whose husband<br />

is finance minister of Thailand, was in town<br />

to help promote the opening of "The King<br />

and I" at the Fox Theatre. The Princess<br />

works for the Voice of America. "The King<br />

and I" is at>out the princess' grandfather,<br />

and the Englishwoman who went to Siam to<br />

tutor his many children.<br />

. . . Harry<br />

Kendrick Packer, former assistant manager<br />

of Paris in New York, is the new manager<br />

of the World Theatre here<br />

Green, former World manager, has joined<br />

George A. Hamid. Atlantic City exhibitor . . .<br />

Variety Club's Johnny Night baseball game<br />

is now being arranged. Proceeds are to help<br />

club's camp for handicapped children.<br />

Reade Returns to Helm<br />

Of Hudson, N. Y„ Theatres<br />

NEWARK—The management of the Community<br />

and Warren theatres in Hudson. N.<br />

Y., has been resumed by Walter Reade<br />

Theatres, terminating leases with Henry H.<br />

Freider and Henry Grossman. Walter Reade<br />

jr. announced:<br />

"We have been trying to reacquire these<br />

theatres for several years. The Community<br />

is one of the flagships of the circuit. We<br />

leased it in 1941 because it was virtually impossible,<br />

due to manpower problems and<br />

physical distances from our home office, to<br />

give it the proper supervision and management.<br />

Now that these difficulties are no<br />

longer a factor, we are delighted that e<br />

have been able to work out the details with<br />

Messrs. Freider and Grossman in order for<br />

us to resume management."<br />

The Community, a 1,419-seat theatre, was<br />

built by Walter Reade sr. along the architectural<br />

lines which have now become a<br />

trademark of the Reade circuit—the full<br />

length massive white pillars and red brick<br />

facade resemble a school or public building<br />

rather than the usual theatre front.<br />

The Community will be managed by<br />

George Kemble, who has been manager of<br />

the circuit's New York de luxe art house,<br />

the Baronet, for the past year.<br />




84 Van Braam Street<br />

PITTSBURGH 19, PA.<br />

Phone Express 1-0777<br />

Betttf Thiti E»er H»w't Your EoulDmntr<br />

New Airer at Wampum, Pa.<br />

WAMPUM, PA.—A new outdoor theatre is<br />

being constructed by John Fontanella, three<br />

miles north of the Pennsylvania Turnpike<br />

exit at the Beaver Valley interchange. The<br />

capacity is reported to be around 400 and the<br />

new ozoner is expected to be opened in September.<br />



(Hove buyers waiting)<br />

"M R T ENGLAND"<br />

85 Van Braam St. Pillsbiiroh 19, Pa. AT 1-1760<br />

Licensed Theatre Brolier Correspondence Confidential<br />

34 BOXOFFICE July 14, 1956

. . The<br />

. . Ivan<br />

. . Dorothy<br />

. . Booker<br />

. . Ditto<br />

. .<br />

. .<br />

. . The<br />

;<br />


•The WOMPI Club of Washington, at its July<br />

luncheon meeting in the Continental<br />

Hotel, voted to hold the next two luncheon<br />

meetings at Rector's restaurant, 149 Independence<br />

Ave. SE. in the hopes of getting a larger<br />

turnout. Subscription books were distributed<br />

to all members to raise funds to send seven<br />

children to the Cardiac Camp this summer.<br />

Mrs. Madeline Ackerman presided.<br />

Variety Tent 11 welcomed David B. Karrick,<br />

new commissioner, as a member at a<br />

luncheon in his honor, attended by the club<br />

board of governors. Also present were commissioners<br />

Robert E. McLaughlin and Brig.<br />

General Thomas A. Lane, who are members<br />

of Variety. The boaj-d will meet at noon<br />

during August and September instead of in<br />

the evening . Kolinsky, Variety<br />

secretary, plans to spend her vacation in<br />

Atlantic City . . . Tent 11 officers were busy<br />

with plans for the welfare awards drive, the<br />

golf tournament and the annual dinner<br />

dance.<br />

Ira Sichelman, 20th-Fox manager, and wife<br />

hosted a lawn party last Saturday night on<br />

the occasion of the confirmation of their- son<br />

Lewis Ken. Guests from out of town included<br />

Mr. and Mrs. David Rosenthal, UA manager,<br />

Cleveland: Mrs. Jack Sichelman, mother of<br />

Ira; Dr. Jesse Sichelman and family; Mrs.<br />

Ann Fishman Davis, and Mr. and Mrs. Glenn<br />

Norris . . . Booker's secretary Elaine Epstein<br />

celebrated a birthday .<br />

Sara Young<br />

is spending a vacation in Albany, N. Y., and<br />

Cape Cod, Mass. Her son Herbert who operates<br />

a hydroponic tomato farm in Boca<br />

Raton, Fla., was a Washington visitor for<br />

several days.<br />

.<br />

Fox Salesman Fritz Goldschmidt is<br />

spending two weeks in Alabama on Army<br />

maneuvers<br />

. Rosenbaum's daughters,<br />

Mrs. Alma Hurwitz. who lives in Schenectady,<br />

and Mrs. Louise Ann Morewitz, who lives in<br />

Warwick, Va.. celebrated birthdays<br />

Student salesman Dan Priest resigned from<br />

20th-Fox and returned to his home in New<br />

York . Sun Theatre at Rising Sun, Md.,<br />

is dark on Monday and Thursday of each<br />

week.<br />

Vacationists at RKO included booker George<br />

Sullivan, who has gone to New England, and<br />

Sylvia Hodgkins, In Ocean City . . . Mrs. Clara<br />

Lust, Ben Lust Theatre Supply Co., spent<br />

several days in New York visiting two<br />

brothers in a hospital . . . Booker Ida Barezofsky,<br />

MGM, was in George Washington<br />

Hospital<br />

. . . Assistant Manager Sidney<br />

Eckman vacationed in Ocean City . . . Ditto,<br />

Salesman Cal Bien . Doris Perrie.<br />

Paramount's Pat Atwood will wed Preston<br />

Phillips July 26 . . . Mr. and Mrs. Bob Grace<br />

were vacationing in Miami Beach, Fla.<br />

Booker Bill Fischer of Paramount will celebrate<br />

Cashier Ida<br />

a birthday July 16 . . . Booker Max Rutledge, Bonita Meek, Florence<br />

Green was vacationing in Ocean City . . .<br />

Donohue, Peggy Tutt and Gilbert Newman<br />

were on vacation or preparing to leave . . .<br />

Sally and Sammy Myers will celebrate their<br />

seventh wedding anniversay Monday<br />

Exhibitors on FUmrow included<br />

.<br />

Sam Bendheim<br />

jr., Morton Tlialhimer jr., Ralph May,<br />

Ivan Rosenbaum, Harold Wood, Edgar Growden.<br />

Jack Levine, Bob Gruver, Iz Rappaport,<br />

Mike Leventhal, Irwin Cohen, William Buck,<br />

Aaron Seidler, Joe Walderman. M. K. Murphy<br />

and Sammy Melllts.<br />



Ben Pitts Circuit of 31 Theatres<br />

Outgrowth of $125 Investment<br />

RICHMOND— In 1909, a 15-year-old<br />

Fredericksburg boy dreamed a dream. A<br />

local movie house, its owners heavily in<br />

debt, was closing<br />

shop. That 15-yearold<br />

boy, one of seven<br />

children forced by<br />

circumstances to<br />

begin early their<br />

work for a living,<br />

possessed $75 in<br />

savings. He borrowed<br />

$50 from an<br />

older brother and<br />

bought the departing<br />

owners' equipment.<br />

Benjamin Pitts<br />

Today the boy<br />

who dreamed a dream owns 31 motion picture<br />

theatres and ten drive-in theatres.<br />

The modest estimate of his material wealth<br />

is "several million dollars," reports Carl<br />

Shires in the Richmond News-Leader.<br />

Tlie boy has grown into a man; the man<br />

is State Senator Benjamin Pitts, a lean,<br />

blue-eyed individual who stands 6 feet 1 M;<br />

inches tall and weighs in at a fighting 172<br />

pounds.<br />

The theatreman, who started with a $75<br />

nest egg, conveniently likes movies. Trouble<br />

is, he has to get elected to the senate and<br />

come to Richmond every other year to<br />

sit through one uninterrupted.<br />

At any of the theatres he owns he no<br />

sooner sits than there's an usher, manager,<br />

a popcorn vendor or a friend to ask a<br />

question. He gets up and answers—of such<br />

are millions made.<br />

Senator Pitts, the second largest theatre<br />

owner in the state, is not overwhelmed<br />

at the competition afforded by television.<br />

"Television has helped the industry,"<br />

he contends. "Hollywood has learned a<br />

pood mo\ic can draw people out of their<br />

1 n^ and it goes about making<br />

NEWARK<br />

The Littlest Outlaw" played last week at the<br />

Newark Drive-In. On the 3rd and 4th,<br />

the theatre offered a coffee-and-doughnut<br />

break at midnight preceding a midnight Horrorama<br />

show . Bellevue in Upper<br />

Montclair reported "The Ladykillers" set a<br />

new house opening day, according to Frank<br />

Ka.ssler, president of Continental Distributing,<br />

which is releasing the J. Arthur Rank<br />

film.<br />

Police Chief William Charles promised that<br />

he would not prevent teenagers from attending<br />

a midnight musical rock and roll<br />

session at the Colonial Theatre in Pompton<br />

Lakes. He explained the law prohibits children<br />

from attending late shows, but it is<br />

musically neutral. He said he would place<br />

two patrolmen at the door of the Colonial<br />

and "anybody too young will be chased<br />

home."<br />

The new title of MGM's "Somew-here I'll<br />

Find Him" is "These Wilder Years."<br />

good movies."<br />

His ten drive-ins, which represent an<br />

investment of $750,000, provide one particular<br />

problem. People are forever driving<br />

off without unhooking the speaker<br />

from their car- window. And he doesn't<br />

go for all these tales about overzealous<br />

"necking" at the dollar-a-car-load cinemas.<br />

When that $125 was scraped together<br />

47 yeais ago, and young Pitts went into<br />

business he hit upon a nickel as the going<br />

rate for attendance. He rented the theatre,<br />

which held 700 persons, for $1 a night.<br />

He had to call Norfolk when he wished to<br />

rent a new film— the rental rate was $10.<br />

He recalls the first COD film that arrived<br />

he borrowed $4 to pay the postman.<br />

Senator Pitts, a widower, has one daughter,<br />

Mrs. Walter Lowry of Fredericksburg.<br />

He lives with a sister in a big house in<br />

the Spottsylvania County city.<br />

The modest senator has a heart as big<br />

as the fortune he has made. His civic<br />

activities include work with the Salvation<br />

Army and the Fredericksburg Rescue<br />

Squad. He is a member of the Board of<br />

Visitors at the Virginia School for the<br />

Deaf and Blind, at Staunton.<br />

He belongs to the usual number of social<br />

and civic clubs. The titles he's possessed<br />

include district deputy, grand exalted<br />

ruler of the Elks Club.<br />

The formal education of the boy who<br />

went to work early ended when he completed<br />

the eighth grade. Correspondence<br />

courses and avid reading have filled in the<br />

educational void.<br />

Despite his self-education, however, the<br />

senator does not think that's the best type<br />

of education. From the fortune that has<br />

come from a $125 investment, Pitts has<br />

paid for 128 college scholarships in the<br />

past 20 years. Any deserving boy or girl<br />

;<br />

in his senatorial district can go to college.<br />

|<br />

Art Exhibits in Lobby<br />

CAPE MAY CITY—The lobby of the Cape<br />

Theatre has been turned into a municipal<br />

art gallery, open to the public even when<br />

the regular show schedule is not in force.<br />

Hundreds of art fans have visited the theatre<br />

during the exhibits.<br />

Theatre Aids Observer Post<br />

EGG HARBOR CITY, N. J.—The Colonial<br />

Theatre here went all out to take a prominent<br />

part in the dedication of the area's eighth<br />

Ground Observei-s post. Three days prior to<br />

the dedication ceremonies il4). a lobby display<br />

and recruiting booth was set up at the<br />

theatre, which showed "One Plane-One<br />

Bomb." In addition a stripped down plane<br />

was given a spot outside the theatre.<br />

Miniature Golf at Drive-In<br />

ELLWOOD CITY. PA.—John Popescue,<br />

owner of the Blue Sky Drive-In Theatre, near<br />

here, has opened a miniature golf course on<br />

the outdoor theatre property.<br />


: July 14, 1956<br />


. . which<br />


. executives<br />

: July<br />

wmww<br />


Hollywood Office— Sidtc 219 at 6404 Hollywood Blvd.. Ivan i>pear. western Manaiirri<br />

'Society' Sneaks Begin<br />

In Exchange Cities<br />

HOLLYWOOD—Patterned after the recent<br />

sneak preview of "Somebody Up There<br />

Likes Me" in all exchange cities, MGM has<br />

decided to hold similar theatre showings for<br />

"High Society," first independent production<br />

by Sol C. Siegel for MGM release. It stars<br />

Bing Crosby. Frank Sinatra and Grace Kelly.<br />

Theatre screenings in exchange areas are<br />

being lined up for the week beginning Monday<br />

(16), with invitations to be extended by<br />

branch managers to exhibitors, bookers and<br />

buyers, TV and radio personalities, nevifspaper<br />

writers and critics and local civic<br />

leaders.<br />

Republic set a record multiple southern<br />

California booking for its William J. O'SuUivan<br />

production, "A Strange Adventure," when<br />

the picture bowed Wednesday (11 1 at 46 Fox<br />

West Coast and independent theatres and<br />

Cal-Pac drive-ins. "A Strange Adventure"<br />

toplines Joan Evans, Ben Cooper, Maria English<br />

and Jan Merlin. Direction is by William<br />

Witney.<br />

The Marine Corps and Allied Ai-tists will<br />

join forces on Wednesday (25) to launch the<br />

world premiere of "Hold Back the Night,"<br />

starring John Payne and Mona Freeman and<br />

dealing with an episode in the Korean campaign.<br />

More than 200 film luminaries, members<br />

of the Hollywood press corps and studio<br />

will be transported to Camp Pendleton,<br />

Calif., 100 miles south of the film<br />

capital, by chartered train for the premiere.<br />

Shortly after arrival, the visitors will be<br />

guests at a luncheon on the Marine base,<br />

and in the afternoon, troops will stage maneuvers<br />

for the entertainment of the guests. Following<br />

a cocktail party and dinner in the<br />

officers club, the film, produced and directed<br />

by Hayes Goetz and Allan Dwan, will be premiered<br />

at the Crest Theatre in nearby Oceanside.<br />

Proceeds from the premiere will be<br />

donated to the Navy Relief F\ind.<br />

200 Technicolor Workers<br />

Are Given Brief Layoffs<br />

HOLLYWOOD — Postponement of<br />

release<br />

dates on a number of pictures being prcxiessed<br />

in Technicolor has resulted in a temporary<br />

cutback in the operating personnel of that<br />

company. Spokesmen for the tint firm, stressing<br />

that Technicolor has commitments for<br />

as many features so far this year as in the<br />

corresponding period in 1955, said they understood<br />

approximately 200 workers were<br />

placed on layoff effective Monday (9) but<br />

that they will be called back within the next<br />

few weeks.<br />

THAR SHE BLOWS—A star-studded premiere, in the staging of which Hollywood<br />

is a past master, was accorded producer-director John Huston's "Moby Dick" when<br />

tl:e film version of Herman Melville's maritime classic, being released by Warners,<br />

bowed recently at the RKO Pantages Theatre on Hollywood boulevard. Huston (at<br />

nght) chats with Gregory Peck, who portrays Captain Ahab in "Moby Dick," Mrs. Peck<br />

and Lauren Bacall.<br />

Vera Miles Is Given Lead<br />

With Bob Hope in 'Beau'<br />

HOLLYWOOD — Paramount has signed<br />

Vera Miles for the key romantic role opposite<br />

Bob Hope in Scribe Productions' "Beau<br />

James." The Jimmy Walker biography, from<br />

an original story by Gene Fowler, is being<br />

jointly produced by Hope, Jack Rose and<br />

Melville Shavelson. The latter two, who<br />

collaborated on the screenplay, also are sharing<br />

directional chores.<br />

British Actress Signed<br />

HOLLYWOOD—Briti.sh stage-TV actress<br />

Patricia Owen (Mrs. Sy Bartlett) has been<br />

signed to a long-term contract by 20th-Fox.<br />

The initial assignment for the actress will be<br />

a top role with Robert Wagner and Jeffrey<br />

Hunter in the new version of "Jesse James,"<br />

to be produced by Herbert Bayard Swope jr.<br />

in August.<br />

Tony Curtis in Bond Short<br />

HOLLYWOOD—Tony Curtis stars in a<br />

short subject filmed at U-I Wednesday (11><br />

for the savings bonds division of the Treasury<br />

Department as a part of its 15th anniversary<br />

drive.<br />

Biggest Heart Dinner<br />

To Honor Jack Benny<br />

HOLLYWOOD—Martha Hyer. U-I contractee,<br />

planed to New York to attend an exhibit<br />

of her painting at the Greenwich Village<br />

galleries and to participate in a series<br />

of home office press interviews and conferences<br />

with eastern editors, magazine writers<br />

and photographers.<br />

Selected as "The Man with the Biggest<br />

Heart" by the Los Angeles County Heart<br />

Ass'n, Jack Benny will be feted by the Friars<br />

at a testimonial dinner October 20 at the<br />

Beverly Hilton Hotel. Proceeds of the SIOOa-plate<br />

dinner will go to the heart group for<br />

research. The arrangements are being coordinated<br />

by Arthur W. Stebbins and Jules<br />

James. George Jessel will emcee the event.<br />

Herbert T. Silverberg, veteran motion picture<br />

attorney, has been named "Man of the<br />

Year" in the San Fernando valley by the<br />

American Jewish Congress in recognition of<br />

his public service on behalf of the community<br />

in the fields of culture, health and welfare,<br />

youth and human relations.<br />

^<br />


14, 1956<br />


SAG Calls for Action<br />

To Revitalize Four A<br />

HOLLYWOOD — Continuing its running<br />

fight with the American Federation of Radio<br />

and Television Artists, whose recent proposals<br />

for a merger were spurned by the Screen<br />

Actors Guild directorate, the SAG has asked<br />

the Associated Actors and Artists of America,<br />

AFL-CIO parent of all actors unions, to call<br />

a special meeting for the purpose of<br />

stiengthening and revitalizing the international<br />

organization.<br />

As one of the objectives of such a move,<br />

the SAG listed the "setting up of machinery<br />

by the Four A for the impartial settlement<br />

of jurisdictional problems between actors<br />

unions."<br />

The guild's letter to the Four A was<br />

signed by John L. Dales, national executive<br />

secretary, and copies were sent to each of the<br />

other Four A branches— Actors Equity.<br />

AFTRA, American Guild of Musical Aa-tists,<br />

American Guild of Variety Artists and<br />

Screen Extras Guild.<br />

Ten days following its action, the SAG<br />

issued a special report to its membership,<br />

signed by President Walter Pidgeon for the<br />

board of directors, in which the guild detailed<br />

its reasons for rejecting an APTRA proposal<br />

for a merger with SAG. In this report, the<br />

guild pledged it would work toward "a<br />

stronger and more vigorous international<br />

federation of actors unions and a simplified<br />

membership card plan for the entire entertainment<br />

indusb-y"<br />

Marin County Board Axes<br />

Black Point Drive-In<br />

NOVATO. CALIF.—The Marin County<br />

board of supervisors ended three weeks of<br />

suspense by voting to deny the rezoning proposal<br />

which would have permitted a drive-in<br />

on the 12-aere John Novak property on<br />

Atherton avenue.<br />

Black Point area residents almost unanimously<br />

opposed the plan of builder John<br />

Novak and theatre owner Donald Donohue in<br />

the agricultural-residential district, although<br />

a rezoning petition signed by some 200 Novato<br />

area residents had previously been submitted<br />

to the board. Prime reasons offered by Black<br />

Point residents against the drive-in were<br />

that it would destroy the rural character of<br />

the area and depress real estate values.<br />

Drive-in proponents claimed the drive-in<br />

would be a recreational asset to the community<br />

and would add tax dollars to the county coffers.<br />

The Novato Chamber of Commerce<br />

had urged rezoning to permit construction<br />

of the outdoor theatre.<br />

Barry Atwater in U-I Film<br />

HOLLYWOOD—A featured role in "The<br />

World and Little Willie" has been awarded<br />

to Barry Atwater. The Technicolor fUm<br />

for U-I release is being produced by Howard<br />

Christie, directed by Jerry Hopper, and<br />

stars Maureen O'Hara, John Forsythe and<br />

Tim Hovey.<br />

'Searchers' Booked for Cunard Line<br />

HOLLYWOOD—"Tlie Searchers," a C. V.<br />

Whitney picture for Warner Bros, starring<br />

John Wayne, has been booked on the Cunard<br />

White Star fleet and will play the Queen<br />

Elizabeth, Queen Mary, Mauretania, Carinthia,<br />

Saxonia, Ivernia and the Brittanic.<br />

Cagney to 'The Hornpipe/<br />

Which U-I Will Film<br />

HOLLYWOOD "The Uevils Hornpipe," a<br />

niusK-al by Maxwell Anderson iuid Rouben<br />

Mamouliiui, has been acquired by U-I. James<br />

Cagney will star in tlie picture, whicli Aai'on<br />

Rosenberg has been set to produce. It is the<br />

story of a diabohcally clever racketeer in a<br />

modern New York s-etting. In addition to<br />

collaborating on the book, Anderson also<br />

penned lyrics for the songs, with music by<br />

Allie Wrubel.<br />

In U-I's "Interlude," Jane Wyatt will replace<br />

Ilka Chase, who was recently stricken<br />

with a severe attack of pleurisy. The production,<br />

which now is being filmed abroad,<br />

stars June Allyson, Rossano Brazzi, Marianne<br />

Cook, Francoise Rosay and Keith Andes, with<br />

Ross Hunter producing and Douglas Sirk dilecting.<br />

Producers New PR Group<br />

Plans Press Luncheon<br />

HOLLYWOOD—First meeting of the new<br />

public relations committee of the Screen Producers<br />

Guild was held Tuesday (10) with<br />

Harriet Parsons, committee chairman, presiding.<br />

The group discussed plans for a producer-press<br />

roundtable luncheon to be staged<br />

later this month and also blueprinted public<br />

relations projects for the next 12 months. In<br />

addition to Miss Parsons, the committee comprises<br />

Jack Gross, Harold Hecht, Jud Kinberg,<br />

Frank McCarthy, William J. O'Sullivan,<br />

Mai-tin Rackin, William C. Thomas, Jerry<br />

Wald and William H. Wright.<br />

Role to Don Dubbins<br />

HOLLYWOOEX—MGM contractee Don Dubbins<br />

has been assigned a role in "Tlie Vintage."<br />

which stars Mel Ferrer and Her Angeli,<br />

to be produced by Edwin H. Knopf, with<br />

Jeffrey Hayden directing. John Kerr also<br />

has been inked for a part in the picture.<br />

JAPANESE AWARDS—More than two<br />

dozen trophies, plaques and scrolls,<br />

awarded Warner Bros, for "bests" in films<br />

shown in Japan during the last year,<br />

were presented on behalf of film fans,<br />

press and cultural groups to Jack L. Warner<br />

by Shigeru Nakamura, Japanese<br />

consul general in Los Angeles. Shown<br />

assisting in the ceremonies is Mrs.<br />

Nakamura.<br />

C^cjecddiiijue ^na^aele^A.<br />

East: William Dozicr, RKO vice-president<br />

in charge of production, took off Saturday<br />

114) for New York for huddles with Daniel T.<br />

O'Shea, president, on upcoming production<br />

plans.<br />

West: Lee Katz, European production liaison<br />

for Allied Artists arrived from his Paris<br />

headquarters for conferences with executive<br />

producer Walter Mirisch.<br />

West: Clark Ramsay, executive aide to<br />

David A. Lipton, U-I vice-president in charge<br />

of advertising and publicity, planed out for<br />

Tokyo to set up the advance drumbeating<br />

campaign for "Joe Butterfly," on which filming<br />

began Monday (9) on location in Nippon.<br />

East: Gil Golden, eastern advertising manager<br />

for Warners, and aides Sam Kaiser and<br />

Sam Weisman returned to their Gotham<br />

headquarters after a week of .studio conferences<br />

and a gander at upcoming releases.<br />

Meantime, studio arrivals included producer<br />

Leland Hayward, checking in from the<br />

Bahamas location site of "The Old Man and<br />

the Sea," and Lord KlUanin, chairman of<br />

Four Pi'ovinces Productions, here from Ireland<br />

with a rough cut of the John Ford production,<br />

"The Rising of the Moon," which<br />

Warners will release. He screened the opus<br />

for Jack L. Warner.<br />

East: Sol C. Siegel, independent producer<br />

releasing through MGM, and megaphonist<br />

George Cukor planed to Europe to finalize<br />

preparations for Siegel's next venture, "Les<br />

Girls," which will be lensed on location in<br />

various continental countries.<br />

• • •<br />

East: Producers Frank and Walter Seltzer<br />

headed for Manhattan with a print of their<br />

just-completed fUm, "The Boss," to screen it<br />

for executives of United Artists, which will<br />

handle distribution thereon.<br />

West: Aithur Lubin, RKO producerdirector,<br />

planed to Tokyo for three weeks of<br />

location scouting in connection with his upcoming<br />

assignment, "Escapade in Japan."<br />

Shurlock to Europe<br />

HOLLYWOOD—Geoffrey Shurlock, director<br />

of the Pi-oduction Code Administration, was<br />

on a two-week on-the-spot sm-vey of the relationships<br />

between the code and censorship<br />

problems in England, France and Germany.<br />

The trip is being made at the recommendation<br />

of Ei-ic Johnston, MPAA president, who<br />

just returned from Europe.<br />

SA Film to Superscope<br />

HOLLYWOOD—The first<br />

South American<br />

production to convert to the Tushinsky anamorphic<br />

widescreen system, "Seccion Desaparecidos,"<br />

has arrived at the Superscope<br />

laboratories for immediate processing.<br />

Title<br />

Changes<br />

"Massacre at Dragoon Wells" (Allied Artists)<br />


"Love Story," a Bob Goldstein production<br />

for United Artists, to THE DEADLY TRI-<br />

ANGLE.<br />

38 BOXOFFICE :<br />

: July 14, 1956

: July<br />

Palhe-TV Tightens<br />

East-West Facilities<br />

HOLLYWOOD—Thorough integration of<br />

TV motion picture production facilities at its<br />

studios in the east and west has been achieved<br />

by RKO Pathe-TV. division of RKO Radio<br />

Pictures. FYed Ahern. supervisor of television<br />

operations, reported upon his return from<br />

two weeks of conferences in New York with<br />

Daniel T. O'Shea. president of RKO: Jay<br />

Bonafield, head of RKO Pathe-TV in the<br />

east, and Douglas Travers, production executive.<br />

RKO Pathe-TV just has completed 39 halfhour<br />

shows for the NBC-TV Crunch and Des<br />

series, starring Forrest Tucker. The series<br />

was filmed on location in Bermuda. Another<br />

series, the Big Idea, was recently finished by<br />

RKO Pathe-TV for Dorm Bennett Productions.<br />

This consists of 30 half-hour programs.<br />

The General Electric Theatre kicked off<br />

second summer season on CBS-TV Sunday<br />

its<br />

(8) with a lineup of 16 stars geared to<br />

keep the anthology series running during the<br />

ne.xt 12 weeks. Leading off the summer<br />

schedule was "Lash of Fear,"<br />

Keenan Wynn starrer.<br />

John Payne-<br />

Producer Mel Epstein, formerly of Paramount<br />

studios and CBS- TV, has been signed<br />

by Irving Asher, TCF television head, as one<br />

of the producers of the new Broken Arrow TV<br />

series starring John Lupton. In a switch<br />

from the prevalent practice of making feature-length<br />

theatrical films from TV shows,<br />

TCF Television is converting two features<br />

into telefilms for the 20th Century-Fox Hour.<br />

Producer Sam Marx is currently preparing<br />

"Smoke Jumpers," scripted for TV by Clark<br />

E. Reynolds from the feature "Red Skies of<br />

Montana," and "City in Flames," telescripted<br />

by Arthur Ross from "Old Chicago."<br />

* * *<br />

Ziv has inked Henry Kesler to a 52-week<br />

producer-director pact on its new Young Dr.<br />

Christian teleseries. Although Kesler's deal<br />

with Ziv is exclusive for TV. it does permit<br />

the producer-director-writer to handle additional<br />

bids outside the television field.<br />

Lloyd Nolan Joins Cast<br />

Of 'Seven Waves Away'<br />

HOLLYWOOD—Copa Producers has signed<br />

Lloyd Nolan to star with Tyrone Power and<br />

Mai Zetterling in "Seven Waves Away." for<br />

Columbia release. Filming began in London,<br />

Monday (9i, under the direction of<br />

Richard Sale, who also wrote the screenplay.<br />

Ted Richmond is executive producer, with<br />

John R. Sloan producing.<br />

Una Merkel on Set<br />

HOLLYWOOD—Una Merkel reported to<br />

Producer Edmund Grainger Monday (9) for<br />

her featured role in RKO's "Bundle of Joy."<br />

The actress recently closed a six-month run<br />

on Broadway in "The Ponder Heart."<br />

Screenplay by Jim Poe<br />

HOLLYWOOD—Producer Hal Wallis has<br />

signed James Poe to write the screenplay on<br />

"Showdown." from an original story by Les<br />

Crutchfield. It will be filmed at Paramount<br />

early in 1957.<br />

WHEN<br />

the Allied invasion of Italy<br />

signaled the beginning of the end<br />

of World War II, Sir Winston<br />

Churchill, then prime minister of Britain,<br />

made a cogent observation about the expediency<br />

of hitting the enemy in his soft<br />

underbelly. In fact, the strategy of attacking<br />

an opponent when and where he is the weakest<br />

is as old as warfare itself; and applies also<br />

to any form of competition, commercial included.<br />

Therein might lie a lesson for the masterminds<br />

of production, distribution, and exhibition,<br />

currently sweating to devise some<br />

means of rehabilitating intere.st in and acceptance<br />

of theatrical motion pictures.<br />

No one will gainsay that television, generally<br />

conceded to be one of the principal<br />

reasons for the industry's present liaison with<br />

the doldi-ums, is at its worst and weakest<br />

during the summer months, diu-ing which period<br />

of last year, video attained an all-time<br />

low in repetitious boredom. So-called top<br />

programs, many of which were sufficiently<br />

bad when initially telecast, were repeated ad<br />

nauseum, in the same time slots and under<br />

the same sponsorship>s that accompanied their<br />

debuts. And the so-called replacement shows<br />

were even worse—had viewers turning off<br />

their sets in droves. Early indications are<br />

that TV will again scrape the bottom of the<br />

barrel this summer.<br />

What more propitious conditions could obtain<br />

under which the amusement-seeking<br />

masses might be wooed back to the nation's<br />

show houses, and be reconvinced that the<br />

theatrical screen stUl offers more unadulterated<br />

entertainment than any other medium?<br />

One step in the right direction—be it<br />

calculated or inadvertent—has already been<br />

taken because of distributors' obvious eagerness<br />

to serve the hot weather market with<br />

the best of their product. In or approaching<br />

release are such productional titans as 20th-<br />

Pox's "The King and I," United Artists'<br />

"Trapeze," Warner Bros.' "The Searchers"<br />

and "Moby Dick." Universal-International's<br />

"Away All Boats." Paramount's "The Proud<br />

and Profane." Disney's "Davy Crockett and<br />

the River Pirates." RKO's "The F^rst Traveling<br />

Saleslady." Allied Artists' "Friendly Persuasion,"<br />

Columbia's "The Eddy E>uchin<br />

Story," MGM's "High Society," and others too<br />

numerous to list.<br />

It is doubtful that ever before has so impressive<br />

an array of celluloid been offered in<br />

the period that during more prosperous times<br />

was considered the dog days, when it was<br />

habitual to piu-ge agenda of their inferior<br />

pictures. But. judging by the patronage<br />

being accorded them, the mere exhibition of<br />

sterling motion pictures is in itself not<br />

enough to re-win the lost audiences. Something<br />

seemingly must be done additionally to<br />

bring ticket-buyers to the theatres so that<br />

they can be convinced of the precedential<br />

superiority of contemporary movies.<br />

Literally dozens of suggestions have been<br />

made and considered as to wherein lies the<br />

passible panacea. They have stemmed from a<br />

wide variety of sources, ranging all the way<br />

from the trade's top brass to opportunistic<br />

press agents and kibitzers. Some have boasted<br />

elements of merit, others have been ridiculous<br />

per .se.<br />

Certainly an industry that has lived and<br />

grown proudly and prosperously through more<br />

than half a century of development, economic<br />

upheavals, ceasorshlp, and flurries of<br />

harrassment from other entertainment media<br />

is equipped to determine the necessary<br />

strategy.<br />

But whatever is to be done must be done<br />

NOW, before the enemy stiffens that soft<br />

underbelly and again has season and entertainment<br />

ammunition in his favor.<br />

Just so long as the master minds of production<br />

know everything about what's wrong<br />

vpith the motion picture trade—and are eager<br />

to spill aU of their knowledge upon the drop<br />

of a line of type—exhibitors have nothing<br />

to worry about. Not much, that is.<br />

In a recent issue of a trade publication<br />

appeared two interviews with a pair of Hollywoodians:<br />

Herman King, youngest of the<br />

tribe, who is tickling his tom-tom on behalf<br />

of "The Brave Ones," which his big brothers<br />

have produced for RKO distribution; and<br />

producer- director Mervyn Le Roy of the<br />

Brudern Warners' uppermost echelon.<br />

Opined King: The industry's current woes<br />

are attributable to Hollywood's failure to make<br />

enough "big attractions."<br />

Held Le Roy: There are enough good films<br />

to go around and the public apathy toward<br />

theatrical screen entertainment results from<br />

showmen's "greater interest in selling popcorn<br />

than keeping their houses in good operating<br />

condition."<br />

So harrassed theatremen. while contemplating<br />

their respective vistas of empty seats,<br />

pays their money and takes their cherce of<br />

these two hackneyed and contradictory gems<br />

of eruditious analysis.<br />

Appearing as "guest lecturer" at the public<br />

relations class of Columbia college, Milton<br />

Luban, erstwhile film reviewer and now a<br />

catch-as-catch-can space snatcher, chose as<br />

his theme "Tradepapers and the Motion Picture<br />

Industry and Their Significance to Public<br />

Relations Men."<br />

An edifying subject, no doubt, but after<br />

that mouth-filling handle, what remained<br />

for the Lubanian lecture?<br />

From Teet Carle's Paramount praisery. Information<br />

that in assigning Ining Talbot to<br />

compose original music for "The Search for<br />

Bridey Murphy." Roy Fjastell, head of the<br />

studio's music department, with a de%'astating<br />

originality, instructed: "Irving, we need out<br />

of this world music."<br />

When Irving finishes the chore, he might<br />

offer a lift to Teet, et al, who'll probably need<br />

a few astral gimmicks to sell this one.<br />


14. 1956 39

WB)<br />

. . Mr.<br />

. . Jimmy<br />

. , The<br />

. . RKO<br />

'King' Holds Top Los Angeles Spot LOS ANGELES<br />

While Moby Dick' Opens With 260<br />

LOS ANGELES— .^.-i it is doiiiK in virtually<br />

all key spots where it has been booked. "The<br />

King and I" held on to its No. 1 position among<br />

local fijst run moneymakers, hitting a glittering<br />

320 per cent average in its second<br />

stanza. Among the newcomers. "Moby Dick."<br />

opening in tlviee houses, topped the list with<br />

260 per cent, while "That Certain Feeling"<br />

finished its initial canto with a substantial<br />

165. Business otlierwise was spotty, ranging<br />

from very good to dismal.<br />

(Average Is 100)<br />

Chinese—Tiio King ond I (20th-Fox), 2nd wl(...320<br />

Downtown Paramount. Pantoges, Wiltern—Moby<br />

Dick I 260<br />

Egyptian. United Artists—Okiahomo! (Magno),<br />

33rd wk no<br />

Fine Arts—Fontosio {Buena Vista), reissue, 5th<br />

wk 120<br />

Four Star—The Proud ond Profone (Para),<br />

4th wk 200<br />

Fox Beverly—Tlle Great Locomotive Chose<br />

(Bueno Visfa), 3rd wk 85<br />

Fox Wilshire—Tropeze (UA), 6th wk 170<br />

Hillstreet, El Rey, Fox—Toy Tiger (U-l); The Rawhide<br />

Ycors (U-l) 75<br />

Los Angeles, Loyola, Ritz, Vogue—Abdulloh's<br />

Horem (20th-Fox), D-Doy the Sixth of June<br />

(20th-Fox)<br />

Paramount Hollywood—That Certain Feeling<br />

60<br />

(Para) 165<br />

State, Hollywood, Uptown— Santiago iWB); plus,<br />

State only—Girl on the Run (Manhattan); plus,<br />

Hollywood ond Uptown—Wake of the Red Witch<br />

(Rep), reissue 1 00<br />

Warners Beverly—The Eddy Duchin Story (Col),<br />

2nd wk 170<br />

Warners Downtown, Hawaii—Soforl (Col); Storm<br />

Over the Nile (Col), 2nd wk 75<br />

Warners Hollywood—Cinerama Holiday (Cinerama),<br />

34th wk 100<br />

"King and I' Scores 400<br />

As Frisco Leader<br />

SAN FRANCISCO—"The King and I"<br />

opened at the Fox Tlieatre with 400 per cent,<br />

the greatest gross since the booking of "The<br />

Robe." to walk off with local first run honors.<br />

Another new bUl. "Trapeze" ranked a fine<br />

second spot with 350 per cent at the United<br />

Artists. Other grosses stayed for the most<br />

part well at)ove the average mark.<br />

Fox—The King ond I (20th-Fox) 400<br />

Golden Gote—Congo Crossing (U-l); The Woy Out<br />

(RKO) 50<br />

Loews Worfield—Tribute to a Bod Mon (MGM). .120<br />

Paramount—Thot Certoin Feeling (Poro) 120<br />

St. Francis—Sontiogo (WB) 110<br />

United Artists—Trapeie (UA) 350<br />

Teachers, Blockbusters Push<br />

Portland to Bumper Week<br />

PORTLAND—Some 5,000 schoolteachers<br />

converging on Portland to attend the National<br />

Education Ass'n convention helped boost theatre<br />

grosses, as did the opening here of some<br />

of the big guns of film entertainment. "The<br />

King and I" was launched at the Fox with<br />

Rita Moreno, one of the stars of the picture,<br />

attending the Northwest premiere.<br />

Broadway—Toy Tiger (U-l). 130<br />

Fox—The King and I ;20fh-Fox) 200<br />

Guild—Goby MGMl, 4th wk 125<br />

Liberty—The Great Locomotive Chase (BV) 150<br />

Orpheum—The Eddy Duchin Story (Col) 1 65<br />

Paramount—Tropeze (UA) 200<br />

'King' and 'Trapeze' Stay Big,<br />

'Saucers' Good, in Seattle<br />

SEATTLE—Both "The King and I" and<br />

"Trapeze" continued to pull high grosses for<br />

their second w-eeks. with "King" dropping<br />

down from 300 and "Trapeze" slackening off<br />

to 220 from 260 last week. A strong promotion<br />

behind "Flying Saucers" built up attendance<br />

the first week to a healthy 200.<br />

Blue Mouse—The Cotered Affoir (MGM) 125<br />

Coliseum— Earth vs. the Flying Saucers (Col).... 200<br />

Fifth Avenue—The King and I (20th-Fox) 2nd wk. 250<br />

Music Box- Inside Hell ISR), Lite With the Lyons<br />

(Assoc. Film) 85<br />

Music Hall- While the City Sleeps (RKO) 90<br />

Orpheum— Froncis in the Mounted House (U-l).. 90<br />

-Tropeze ;UA) ?n

. . Leo<br />

. . John<br />

. . M.<br />

.<br />

.<br />

. . . The<br />

. . . Also<br />

'<br />

. . Red<br />

. . Republic<br />

. . Ben<br />

. . Ernie<br />

SAN FRANCISCO Allen Burl's Salari<br />

II gnes Cannon, AA cashier, and her husband<br />

Emmett vacationed at Lake Tahoe. Myron<br />

Hopkins, shipper, is off on her two weeks .<br />

Jerry Wong is opening the Great China Theatre<br />

in Chinatown to American fihns. It<br />

formerly offered Chinese plays ... Li Li-Hwa.<br />

Chine.se film star, was greeted on her arrival<br />

aboard the SS President Wilson by Jack<br />

Stevenson, manager for Paramount. She is<br />

on the way to Hollywood under contract to<br />

Cecil B. DeMille . Adler, auditor, was<br />

at the UA exchange where remodeling has<br />

been completed.<br />

Contact Arthur Unger of Arthur Unger Co.<br />

for Information and reservations to the TOA-<br />

TESMA-TEDA conventions in New York City<br />

September 20-24 . . . The Alameda Drive-In<br />

was installing new RCA lamps . Spivey<br />

of the Porterville Drive-In is mighty proud<br />

of his new 100-foot-wide screen . . . Johnny<br />

Sullivan, Western Theatrical Co., purchased<br />

new custom built levis . . . Visitors on the<br />

Row were few but those spotted included<br />

Jimmy Stephens, Dixon Theatre, Dixon; the<br />

Enea brothers in from their Airport Auto<br />

Movies, Oakland; Peter Garrette, Yolo and<br />

Sunset drive-ins. Woodland, and Jack Neugebauer,<br />

Donner, Tinickee.<br />

Earl Brown, manager of Los Gatos Theatre,<br />

Los Gatos, was in the hospital for an operation<br />

, . . Recuperating following illnesses are<br />

Bill Nasser. Nasser Bros, circuit, and Jimmy<br />

Chapman, Redwood Theatres . Bowles<br />

is handling the booking and buying for the<br />

Oak Theatre, Live Oak, owned by Joe Serry<br />

. . . Call Me Sam, the tyrannosaur measuring<br />

12 feet tall, greets all who enter the<br />

portals of the local Warner exchange.<br />

Tyrannosaur was used to promote the<br />

"Animal World" at the Paramount Theatre.<br />

Easy rental terms to interested parties . . .<br />

Glenn Koropp of the Glenn Koropp Speaker<br />

Co., Sacramento, spent several daj's in<br />

Oregon and Washington familiarizing drivein<br />

operators with new Ballantyne equipment.<br />

Gerald L. Karski, president of Motion Picture<br />

Service Co., has received notification<br />

that his company, for the third consecutive<br />

year, was awarded first place in the special<br />

low budget television film commercial competition<br />

at the recent convention of the Advertising<br />

Ass'n of the West held in Los<br />

Angeles. The spot was placed with MPS by<br />

the Long Advertising of San Jose for "Oven<br />

Magic."<br />

Added to 'War Drums'<br />

HOLLYWOOD—In Bel-Air Productions'<br />

"War Drums," Joan Taylor and Ben Johnson<br />

have been signed to star with Lex Barker.<br />

The screenplay by Gerald Drayson Adams<br />

will be produced by Howard W. Koch for<br />

United Artists release with Reginald Le Borg<br />

directing, for executive producer Aubrey<br />

Schenck. Jil Jarmyn has been set for a<br />

featured role in the picture, which will be<br />

filmed near Kanab, Utah, beginning Monday<br />

(16).<br />

RKO Signs 15-Year-Old<br />

HOLLYWOOD—Placed under term contract<br />

by RKO was Janet Norris, 15-year-old actress<br />

from Pittsburgh, who will report to the studio<br />

early next year upon her graduation from<br />

high school.<br />

BOXOFFICE July 14, 1956<br />

Nets Big Game Bag<br />

i<br />

Allen Burt, Portland theatre broker, is<br />

pictured with a roan antelope shot while<br />

on safari recently in the Lake Tchad region<br />

of central Africa. The Ubangi<br />

native is carrying a duiker Burt bagged<br />

the same morning during his 26-day visit<br />

to the French-controlled big game hunting<br />

area.<br />

PORTLAND—Thirty tons of African wild<br />

game were shot by Allen Burt, manager of<br />

the Theatre Exchange Co., and two hunting<br />

companions on a combined around-the-world<br />

tour and African safari. Burt's safari companions<br />

were Jim Rudisill, Portland, and Dr.<br />

P. Gebhardt, Menlo Park, Calif. The trio<br />

had plarmed the hunting expedition, which<br />

was made mostly by Air France, for several<br />

years.<br />

Burt's hometown Milwaukie Review published<br />

installments from the broker's<br />

safari diary, along with many photographs<br />

made by Burt during the 26 days and nights<br />

in the heart of Africa near Lake Tchad. In<br />

an excerpt, Burt wrote:<br />

"We killed 41 animals as follows: four cob<br />

antelope, five sable antelope, five damalisk,<br />

eight waterbucks, six wart hogs, one duiker,<br />

two hartbeast. four forest buffalo, three baboons,<br />

one oribi and two elephants. Our expenses<br />

for plane fare, cost of the safari,<br />

licenses, ammunition, air freight, duty, head<br />

fees and incidentals were something over<br />

$10,000 for the thi-ee of us.<br />

"Thus we provided the natives with some<br />

cheap meat (about 17 cents a pound), had<br />

the experience of a lifetime and brought out<br />

pictui'es that will enable our friends and<br />

neighbors to share our 26 wonderful sunny<br />

days in Tchad and Ubangi.<br />

The greatest discomfort of the safari, Burt<br />

reported, was sore feet, since the native<br />

guides seem to have a policy of so crippling<br />

white hunters early in the safari by long<br />

marches, knowing that sore-footed foreigners<br />

will soon prefer to rest in camp to scouring<br />

the hot country for game.<br />

Burt met another Milwauklan, Glen Clay,<br />

in Cairo. Esypt. and continued his journey<br />

around the world by crossing the Orient and<br />

the Pacific Ocean in Clay's company.<br />

SE ATTLE<br />

II Ilcn Wieder returned from Spokane where<br />

he was working on "Somebody Up There<br />

Likes Me." Sam Slegel, Columbia, covered<br />

his tenitory on the promotion for "The Eddy<br />

Duchin Story." Walter Hoffman, Paramount,<br />

returned from Portland where he was working<br />

on "That Certain Feeling" . Fish,<br />

who handles Sam Goldwyn product, was in<br />

Palomar Theatre will open July 19,<br />

20 for a "Stars of Magic Show," which is being<br />

promoted by the Pacific Coast Magicians<br />

Ass'n to help pay expenses for their convention.<br />

Mercedes Cleveland of Favorite Films will<br />

vacation on Whidbey Island . Ptro<br />

and his wife are being welcomed back from<br />

Las Angeles . Jacobs, franchise holder<br />

of Favorite FMlms, is expected to be up<br />

shortly from California . . . The lease on the<br />

Centralia and Chehalis theatres has expired,<br />

and Ron Gamble, who operated the houses,<br />

will concentrate on his drive-ins.<br />

Pat Preston, 20th-Pox secretary, returned<br />

from a vacation . . . Mr. and Mrs. Buck Smith,<br />

Favorite nims, were vacationing in California<br />

. . . Also on vacation was Bob Swanson,<br />

Paramount head booker and office manager<br />

. . . Back from a vacation was Del Larrison,<br />

manager of the Fifth Avenue Theatre<br />

... In town was Junior Mercy from Yakima<br />

on the Row was Bob Monohan of the<br />

Grand, Bellingham . auditor J.<br />

V. ScuUy left by plane for Des Moines.<br />


•Phe Cinema Park Drive-In has been packing<br />

them in with "The Searchers." On opening<br />

night the cars were lined up three deep<br />

for over half a mile. Business has stayed<br />

consistently good throughout the run of the<br />

picture . . . Mabel Mitchell, publicist for Arizona<br />

Paramount, is back at work after a<br />

vacation in Omaha.<br />

The Vista Theatre was playing two old favorites<br />

of the younger generations. "The<br />

Wizard of Oz" and "Song of the South," to<br />

good attendance . . . Manager Wayne Sweeney<br />

of the Paramount reports excellent business<br />

with "The Eddy Duchin Story."<br />

TVWOirTGET<br />


nJU GET yOUR<br />


IRAILEftS<br />


mniis<br />



Only theatre in growino California town of 2.500.<br />

New lenses, widescreen. 58,000 down. Olhefs. write<br />

for<br />

list.<br />



. .<br />

. . . Filmrow<br />

. . W.<br />

. . The<br />


Ifim Novak cnptivaUxl hundreds of Si\lt<br />

Lakers during a one-day visit here this<br />

week at tlie end of her three-month-long tour.<br />

She was met at the railroad station by a<br />

group of more than 200 fans, stopped at a<br />

Salt Lake newspaper office, engaged in several<br />

radio interviews and was guest at a luncheon.<br />

Prior to leaving for Hollywood, she was guest<br />

of honor at a dinner given by Gov. J. Bracken<br />

Lee, who invited her to return to Utah this<br />

fall to crown Miss Utah at the state fair.<br />

Her visit was in connection with "The Eddy<br />

Duchin Story." which will be playing at<br />

the Uptown and Villa theatres. Ai-rangements<br />

for her visit were made by Phil Speckart,<br />

Columbia Pictiu-es; S. S. McFadden, Columbia<br />

exchange manager; Jack McGee,<br />

Fox Wasatch and Fox Intermountain manager;<br />

Dick Frisby. Villa Theatre manager,<br />

and John Denham. city manager for Fox<br />

Wasatch.<br />

.Vn armed bandit robbed Daniel B. Woodland<br />

of the Woodland Drive-In of $450, but<br />

was captured a short time later in a nearby<br />

field. He had threatened Woodland .<br />

Eric Peterson has added two more monkeys,<br />

another fawn and several ducks to his zoo at<br />

his Motor-Vu Drive-In overlooking Salt Lake<br />

valley. The zoo at the ozoner rivals the city<br />

zoo nearby.<br />

John Krier of Intermountain Tlieatres deserves<br />

some sympathy for headaches received<br />

from overlapping bookings on attractions<br />

here this month. He had two stage attractions<br />

booked into the Capitol. "Teahouse of<br />

the August Moon" and "The Boy Friend." At<br />

the same time, the University of Utah opened<br />

its summer festival w'ith "The King and I"<br />

and then presented "Madame Butterfly."<br />

Harry James, Louis Armstrong and Gogi<br />

Grant have been other performers in Salt<br />

Lake during the same period. Members of<br />

the cast of "The King and I" at the University<br />

of Utah were guests of Fox and the<br />

Villa Theatre at a .special preview showing<br />

of the film ver.sion of the musical last week.<br />

All praised the picture.<br />

G. M. Dodge to Pilot D&D<br />

Theatre at Salmon, Ida.<br />

SALMON, IDA.—G. M. Dodge has been installed<br />

as manager of the Roxy Theatre for<br />

the DeMordaunt & Drennen interests. He<br />

succeeds Lela Peterson, who resigned after 20<br />

years affiliation with the enterprise.<br />

Before moving to Salmon, Dodge had been<br />

associated with DeMordaunt & Drennen at<br />

Idaho Falls .since 1950, and had been a theatreman<br />

in Oakland, Calif., before that. He<br />

and Mrs. Dodge will make theii- home in the<br />

apartment in the theatre building.<br />



y QOAinr<br />


y SHOW-<br />

-' MANSHIP<br />


Star Kim Novak Returns<br />

From European Tour<br />

HOLLYWOOD Columbia star Kim Novak<br />

has returned from a three-month tour on<br />

behalf of "The Eddy Duchin Story," which<br />

started April 10, took her to the Cannes film<br />

festival for her first trip abroad, then to<br />

Italy, to Paris, to London, and to Blackpool,<br />

England, for a convention of British exhibitors<br />

who were given a special screening of<br />

the "Duchin" film, in which she co-stars<br />

with Tyrone Power. She returned to New<br />

York for the June premiere of the Cinemascope-Technicolor<br />

musical drama at Radio<br />

City Music Hall, remained in the east for a<br />

week of interviews, then took off on a erosscountry<br />

tour which has Just been concluded in<br />

Salt Lake City.<br />

Laurie Carroll Is Signed<br />

For Sam Katzman Film<br />

HOLLYWOOD—For the feminine lead<br />

opposite James Darren in "Rumble on the<br />

Docks," producer Sam Katzman has signed<br />

Laurie Carroll, young singing star who appeared<br />

in the Broadway musical, "Plain and<br />

Fancy." The Clover production for Columbia<br />

release will mark Miss Carroll's film debut.<br />

Fred F. Sears is directing the New York<br />

waterfront film, which went before the cameras<br />

Tuesday (101, with a featiu-ed cast including<br />

Jerry Janger, Edgar Barrier, Michael<br />

Granger, and Don Devlin.<br />

Johnsons Buy and Reopen<br />

Clatskanie, Ore., House<br />

CLATSKANIE, ORE.—A local<br />

couple. Dale<br />

and Lela Johnson, have assumed ownership<br />

of the Avalon Theatre here and have put it<br />

into operation five days a week.<br />

The Johnsons purchased the Avalon from<br />

Westlake Theatres, the sale bringing to a<br />

close 21 years of operation of the local house<br />

bv the Westlake interests. The theatre is now<br />

open each Sunday, Monday and Tuesday and<br />

Friday and Saturday.<br />

Army Assigns Adviser<br />

To 'Men in War' Filming<br />

HOLLYWOOD — Assigned as technical<br />

adviser on Security Pictures' "Men in War,"<br />

a drama of the Korean conflict, was Maj. John<br />

Dick.son. former liaison officer between the<br />

motion picture industry and the chief of<br />

information of the Army Department in<br />

Washington. Starring Robert Ryan and Aldo<br />

Ray, "War" is being produced by Sidney<br />

Harmon and megged by Anthony Mann for<br />

United Artists release.<br />

Films as Baby Sitter<br />

CHINOOK. MONT.—The following notice<br />

was seen in the local paper recently; Let the<br />

Blaine Theatre be your baby sitter during<br />

dollar days, Friday and Saturday. Matinee<br />

1;30 p.m. For 15c we'll be your baby sitter<br />

for two full hours. Shop at your leisure<br />

while we entertain your youngsters with real<br />

good western shows!<br />

To Cast of 'Babies'<br />

HOLLYWOOD—Rita Johnson has been<br />

added to the cast of RKO's "The Day They<br />

Gave Babies Away," starring Glynis Johns,<br />

Cameron Mitchell, Patty McCormick and Rex<br />

Thompson, under the direction of Allen<br />

Reisner, with Sam Wiesenthal producing.<br />

DENVER<br />

pvuke \V. Dunbar, onetime secretary to the<br />

old Film Board of Trade, has announced<br />

he will run for re-election to the office of<br />

attorney general for Colorado. He has held<br />

the office for three terms, never having been<br />

defeated . B. Weil has reopened the<br />

trail. Evergreen, for the tourist .season . . .<br />

Don Spaulding, office manager and booker,<br />

went east to West Virginia and Michigan on<br />

vacation. Warren We.st, salesman, is filling<br />

in for Spaulding.<br />

George Tucker, booker and buyer for Albuquerque<br />

Exhibitors at Albuquerque, is moving<br />

his office to Denver . . . Pete Bayes, Paramount<br />

publicity man, went to Salt Lake City<br />

to whip up the campaign on "Tliat Certain<br />

Feeling" . . . Philip Isaacs, Paramount district<br />

manager, went to Des Moines on company<br />

business .<br />

Hiway, Deertrail, has<br />

been closed.<br />

Tom Bailey, independent distributor, returned<br />

to Albuquerque to finish his sales<br />

chores there, after spending a few days at<br />

his Denver headquarters . . . Bonnie Mae<br />

Lloyd is working at Apex Films, helping her<br />

father. Chick Lloyd, who owns the exchange<br />

visitors included C. E. Mc-<br />

Laughlin, Las Animas; Elden Menagh, Fort<br />

Lupton; B. A. Weil, Evergreen; C. F. "Chuck"<br />

Flower, Estes Park; John Roberts, Fort Morgan;<br />

George and Harold McCormick, Canon<br />

City, and Virgil Bohanan, Hatch, N. M.<br />

Denver WOMPI Installs<br />

Mary Hogle as President<br />

DENVER^—Local Chapter 10 of the Women<br />

of the Motion Pictiu-e Industry installed its<br />

second slate of officers, with Mary Ann<br />

Hogle, MGM, taking the president's chair in<br />

succession to Jean Gerbase, Western Service<br />

& Supply, who became first president of the<br />

club following its organization in August 1955.<br />

Irene Canino and Mae Alstatt were installed<br />

as vice-presidents; Gloria Genovese,<br />

recording secretary; Edith Musgrave, corresponding<br />

secretary, and Charlotte Steuver,<br />

treasurer.<br />

'The Outlaws Are in Town'<br />

Under Way by Regal<br />

HOLLYWOOD—Robert Arthur and Kathy<br />

Nolan have been set to co-star in "The Outlaws<br />

Are in Town," a Regal production for<br />

20th Century-Pox release. Others signed by<br />

producer-director Kurt Neumann for the picture<br />

include Rhys Williams, Mae Clarke,<br />

Rhodes Reason, Dave O'Brien, Robert Osterloh,<br />

Frank Sully, William Challee, Carol<br />

Kelley, Michael Garrett, Phil Van Zandt and<br />

Todd Griffin. Filming began Tuesday (10).<br />

John Sturges to Complete<br />

Direction of 'Old Man'<br />

HOLL'YWOOD—John Sturges has been<br />

signed by producer Leland Hayward to complete<br />

the direction of Warners' "The Old Man<br />

and the Sea," celluloid version of Ernest<br />

Hemingway's Nobel and Pulitzer Prize novel,<br />

which stars Spencer Tracy. Sturges takes<br />

over the reins from Fred Zinneman, who directed<br />

the picture while it was on location<br />

in Cuba.<br />

42 BOXOFFICE July 14, 1956

. . . Please<br />

. . Hay<br />

Roundabout the<br />

Rockies<br />


CATURDAY is always a hectic day for me<br />

to spend any time with a salesman, but<br />

MGM's Jimmy Michiletti really had it<br />

rough<br />

as he tried to talk pictures while I kept ducking<br />

in and out of the back room dodging the<br />

local constabulary in an effort to stay out<br />

of jail until the matinee was out of the way.<br />

In our ad in the Fruita Times that week<br />

I had a paragraph announcing, free tickets<br />

to all folks arriving on muleback for the<br />

showing of "Francis Joins the Wacs" on Sunday,<br />

Monday or Tuesday. The ad further<br />

advised mule riders to park all critters in<br />

front of the Fruita Times. The editor added<br />

an editor's note which read, "Over My Dead<br />

Body."<br />

It didn't seem right to let it go with that<br />

so I bought a bale of hay and printed a<br />

sign, which read, "Mule riders! Please park<br />

your mules here while seeing 'Francis Joins<br />

the WACS' . courtesy Fruita Times<br />

leave space for editor's body." I<br />

placed the hay with the card in front of the<br />

Times about 2 in the morning after calling<br />

the city clerk and asking his okay. He had<br />

read my ad and was tickled to go along with<br />

the gag.<br />

The night marshal and one of the day<br />

pohce thought it was such a good gag that<br />

they wanted in the act so they went out and<br />

got a burro during the night and tied him to<br />

the front door of the Times. At 4 a.m. that<br />

fool burro cut loose with some of the fanciest<br />

early morning braying you ever heard and<br />

everyone within six blocks got up much<br />

earlier than they are used to.<br />

But everyone had a wonderful time; tourists<br />

stopped, then the editor called me and said,<br />

"I surrender. I'll never change one of your<br />

ads again. But what in hell do I do with<br />

this donkey?" By the time I got down to<br />

work with Mitch, the whole town was having<br />

the best laugh in many moons. But the new<br />

mayor couldn't see anything funny about the<br />

stunt and he started demanding that I be<br />

thrown in jail and fined.<br />

I kjiew I was innocent, but no one else<br />

would have believed it except the two cops<br />

and their consciences wouldn't let them<br />

jail me even if they could have found me.<br />

but the mayor was so mad the policemen<br />

thought they might lose their jobs if the<br />

truth got out.<br />

That dang bale of hay sure set off some<br />

fireworks, but everyone starting wanting to<br />

buy postcards with jackasses on them to send<br />

to the mayor and chide him, until the cops<br />

finally got up nerve enough to go and confess.<br />

When he found even the cops were<br />

against him he finally had to begrudgingly<br />

decide it was funny after all.<br />

I didn't expect so much publicity, but like<br />

Mitch said, you couldn't buy all I got at any<br />

price. Everyone was talking about Walker and<br />

his mule that evening.<br />

Jimmy Michiletti, w'ho I'm sure is the<br />

smallest MGM salesman in the organization,<br />

has been with the company since I was in<br />

short pants but he doesn't look it. He was<br />

telling me that the Denver branch manager,<br />

Henry Friedel, just celebrated his 40th year<br />

with the company. Seems like even the help<br />

gets along better with the Friendly company.<br />

As mad as I get at the Times for the discouragement<br />

it dishes out in Its high hat<br />

reviews of some of my family features, I bet<br />

my mad ain't nothing as compared to the<br />

producer's who just bought the "Bridey<br />

Murphy" story, or the young fellows who<br />

ended it all to go back and start over with<br />

Bridey's friends from the shadows. Before<br />

either one of them could get down to business<br />

Times had a reprint this past week that<br />

proves Bridey was as much imagination a.s<br />

those mules that I thought would be parked in<br />

front of my editor's were to be.<br />

Leonard Scales, skipper of the Rocket<br />

Drive-In in Grand Junction, called me wanting<br />

to know if I knew of some stray theatre<br />

chairs he could pick up to place on a patio<br />

at the concession area. In course of our<br />

confab, Leonard asked if I had noticed how<br />

many big Technicolor features were loaded<br />

with night scenes lately. He had just finished<br />

Columbia's "Last Frontier" and said the<br />

screen was dark half the time with night<br />

scenes that were impossible to bring out. He<br />

said he thought that producers were using<br />

lots of night scenes to cut down on cost of<br />

background scenery. I hadn't thought much<br />

about it, but I have about gone crazy here<br />

of late with dark Technicolor night scenes,<br />

and if they're dark on my screen I can<br />

imagine the trouble they'd cause outdoors.<br />

I just read where there are 13,000 varieties<br />

of aphids. Things aren't bad enough, so one of<br />

those varieties had to show up in western<br />

Colorado this year by the billions and eat up<br />

the hay before the poor weevils could get a<br />

look in.<br />

This selling tickets in a farm community<br />

seems to get more complicated daily. Well, I<br />

could have bought the Bridey Murphy story<br />

so things could be worse.<br />

Warren Low Observing<br />

33rd Year in Industry<br />

HOLLYWOOD—His 23rd year as film editor<br />

for Producer Hal Wallis, and his 33rd year in<br />

the industry, is being observed by Warren<br />

Low, currently scissoring "The Rainmaker,"<br />

a Wallis production for Paramount release.<br />

Low, who began his career as a child actor,<br />

is one of the founders and incumbent president<br />

of the American Cinema Editors.<br />


NKW CANCKR DRIVE—June Ally.son is<br />

co-national chairman with husband Dick<br />

Powell of the Suzan Ball Memorial Fund<br />

which will aid City of Hope near Los<br />

Angeles. Here she is with Richard Long,<br />

husband of the late actress, who died of<br />

cancer.<br />

E. H. Showve Purchases<br />

Puente, Calif., Theatre<br />

PUENTE, CALIF.—Steve Chorak has sold<br />

his Puente Theatre here to Earle H. Showve.<br />

formerly with the Garmar and Vogue theatres<br />

in Montebello. who has formed the<br />

Puente Theatre Corp. Chorak built the theatre<br />

in 1948 and sold out because of illness.<br />

He will undergo a major operation soon.<br />

Showve. a former northwest exhibitor, came<br />

to southern California in 1950. He managed<br />

the DeAnza and Arlington theatres in Riverside<br />

for four years.<br />

'Smile' Rights to Fox<br />

HOLLYWOOD—Screen rights to "A Certain<br />

Smile," a new novel by the French authoress<br />

Francoise Sagan. have been secured by 20th-<br />

Fox, which has assigned the production reins<br />

to Henry Ephron. Being scripted by Frances<br />

Goodrich and Albert Hackett, the opus will<br />

roll on location in Paris next spring.<br />

Star Roles to Three<br />

HOLLYWOOD— Starring roles in Republic's<br />

"Accused of Murder" will be filled by<br />

David Brian, Vera Ralston and Sidney Blackmer.<br />

The suspense drama is scheduled to be<br />

produced and directed by Joe Kane.

VOTE<br />

Study the issues and the candidates—<br />

and then decide where you stand<br />

You wouldn't buy a new car without at least<br />

driving it around the block.<br />

You wouldn't buy a new house without<br />

checking up on the neighborhood, the schools,<br />

and any back taxes.<br />

So vote -but don't vote in the dark in this<br />

exciting election year.<br />

Listen to what candidates are saying on TV<br />

and radio.<br />

Read your newspapers— especially the politi-

—<br />

—<br />

—<br />

—<br />

'Duchin Story' Is Bright<br />

255 in Chicago Bow<br />

CHICAGO—A midweek holiday and new<br />

product resulted in a bright picture for loop<br />

movie business. "The Eddy Duchin Story"<br />

was an outstanding opener at the Woods,<br />

while "The King and I" in its second week<br />

at the Oriental outdid opening week. "Autumn<br />

Leaves" at the Monroe was also outstanding.<br />

"Trapeze" in its fourth week at the United<br />

Artists and "The Proud and Profane" in a<br />

third week at the Chicago continued to make<br />

boxoffice news.<br />

(Average Is 100)<br />

Carnegie A Bill o» Divorcement (RKO), reissue. 190<br />

Chicago The Proud and Profane (Para), 3rd wk..235<br />

Esquire—Toy Tiger (U-l), 2ncl wk 200<br />

Grand The Come On (AA); Thunderstorm (AA),<br />

2nd wk<br />

Loop ^Meet Me in Las Vegas (MGM), 12th wk. .<br />

210<br />

200<br />

McVickers Oklahoma! (Magna), 28th wk<br />

.<br />

265<br />

Monroe Autumn Leoves (Col) 225<br />

Oriental—The King and (20fh-Fox), wk...250<br />

I 2nd<br />

Palace Cinerama Holiday (Cineroma), 59th wk. . .325<br />

Roosevelt—The Animal World (WB); Goodbye, My<br />

Lody (WB), 2nd wk 1 80<br />

State Lake The Greot Locomotive Chose (Buena<br />

Vista), 4th wk 195<br />

Surf—The Lodykillers (Cont'l) 2nd wk 200<br />

United Artists—Trapeze (UA), 4th wk 240<br />

Woods—The Eddy Duchin Story (Col) 255<br />

World Playhouse Madame Butterfly (IFE), 8th<br />

wk 205<br />

Ziegfeld Diobolique (UMPO), return, 2nd wk...l95<br />

'Feeling' cmd 'Number' Score<br />

WeU in Better KC Week<br />

KANSAS CITY—The grosses<br />

looked better<br />

here last week. The Bob Hope picture at the<br />

Paramount topped the list with 200 per cent<br />

and "The Night My Number Came Up" was<br />

next at 175 per cent. Both were held, of<br />

course, and "T:-apeze," which did 135 per cent<br />

at the Midland in its second week, was also<br />

held over. "The Great Locomotive Chase"<br />

playing the four Pqx houses to 125 per cent<br />

was held an extra day.<br />

Other grosses were down, but "This Is<br />

Cinerama" was holding up well in its fourth<br />

week. A deal has been made whereby tickets<br />

may be purchased at any Katz drugstore in<br />

Kansas City, St. Joseph, Sioux City and Des<br />

Moines. A special broker has also been<br />

arranged for Atchison, Kas. A surprising<br />

number of out-of-town groups are coming<br />

in to see the show.<br />

Glen The Naked Night (Times), 3rd wk 90<br />

Kimo Sins of the Borgios (Aidarf), 2nd wk 80<br />

Midland Trapeze (UA), 2nd wk 135<br />

Missouri This Is Cinerama (Cinerama), 4th wk.. .400<br />

Paramount That Certain Feeling (Paro) 200<br />

Roxy Santiago (WB), 2nd wk 75<br />

Tower, Uptown, Fairway and Granada The Greot<br />

Locomotive<br />

Vogue<br />

Chose (BV)<br />

The Night My Number Come Up (Cont'l<br />

1 25<br />

Dis.) 175<br />

Hope on Stage Boosts 'Feeling'<br />

To 200 in Indianapolis Bow<br />

INDIANAPOLIS — New attractions and<br />

holdovers alike benefited from a sharp upswing<br />

in business here dui'ing the week.<br />

Personal appearances by Bob Hope on the<br />

stage at the Circle helped "That Certain<br />

Feeling" to a fast start, and it was the week's<br />

best grosser, holding over. "Trapeze," still a<br />

boxoffice standout in its second week at<br />

Loew's, rated a third week. "Santiago" was<br />

doing a nice business at the Indiana.<br />

That Certain Feeling (Para) 200<br />

Circle<br />

Indiana Santiago (WB); The Wiretapper<br />

(Embassy) 100<br />

Keiths The Great Locomotive Chose (Buena<br />

Vista), 3rd wk 80<br />

Loew's Trapeze (UA), 2nd wk 150<br />

Ginger Rogers, Michael Rennie and Betty<br />

Lou Keim will play the starring roles in<br />

20th-Fox's "Teen Age Rebel."<br />

AT KANSAS CITY SCREENING OF 'KING—Exhibitors were guests of 20th-Fox<br />

at a screening of "The King and I," held in the Brookside Theatre at Kansas City.<br />

Upper photo, left to right: Harold Hume, Fox Midwest; Lloyd Morris and Leon Hoofnagle,<br />

Commonwealth; Claude Moore, Fox Midwest; Harold Guyette, Uptown Theatre<br />

manager whose theatre opened with the show Tuesday (11). Below, Senn Lawler, Fox<br />

Midwest; Joe Neger, 20th-Fox manager; R. P. Brous, Ralph Adams and Leon Robertson,<br />

Fox Midwest.<br />

New Trial on Two Points<br />

In Long Durwood Suit<br />

KANSAS CITY—The Missouri Supreme<br />

Coui't has overruled a motion for a rehearing<br />

in the extended civil action by Edward D.<br />

Diu'wood against other members of the<br />

Dubinsky family over control of the Dm-wood<br />

circuit. Durwood's brothers. H. W. Dubinsky<br />

and Irwin Dubinsky, and their widowed<br />

sister-in-law, Mi's. Barney Dubinsky, filed the<br />

motion.<br />

Litigation has been going on for 11 years<br />

and there will be a new trial this fall when<br />

Judge McQueen will hear arguments on the<br />

second two counts which were not ruled on<br />

by him but decided by a court-appointed<br />

referee, Paul Harnett.<br />

MPA in Robert Withers Will<br />

OLATHE, KAS.—The will of Robert P.<br />

Withers, former manager and franchise<br />

holder for Republic Pictures Midwest, has<br />

been filed in the probate court here. His<br />

estate is left in trust for his wife Helen B.<br />

In the event of her death, 5 per cent of the<br />

estate will go to the Motion Picture Ass'n<br />

of Greater Kansas City.<br />

Changes Language Policy<br />

HOOPESTON, ILL.—Don Merrill,<br />

manager<br />

of the McCollum theatre here, has introduced<br />

a new policy at the Princess. Spanishlanguage<br />

films, previously shown on Tuesday<br />

and Wednesday, have been moved to Friday<br />

and Saturday each week and the theatre will<br />

not be open Sundays, at least for the present.<br />

Bev Miller Re-Elected<br />

To ITO Helm 4lh Time<br />

KANSAS CITY—Directors of the Kansas-<br />

Missouri Allied Independent Theatre Owners<br />

Tuesday tlOi elected Beverly Miller of Kansas<br />

City to his foui-th term as president. Ronald<br />

Means of Kansas City was elected vice-president<br />

for Missouri and Ben Adams of El<br />

Dorado for Kansas. Bill Bradfield of Carthage<br />

was elected treasurer and Komp Jarrett<br />

of Nevada secretary.<br />

Chairmen also were appointed by the<br />

board for next spring's convention, date and<br />

place to be announced later. Jay Wooten of<br />

Hutchinson will be in chai'ge of the convention<br />

booklet and Ronald Means of attractions<br />

and publicity. Joe Stark of Wichita was put<br />

in charge of displays.<br />

Since Stark's son Charles had just made<br />

him a grandfather, the grandson, Douglas<br />

Clay Stark, was named Joe's assistant because<br />

of his lusty voice!<br />

Paul Mason Will Operate<br />

OTallon, 111.. Theatre<br />

O'FALLON, ILL.—Paul Mason, who has<br />

been operating lessee of the Lions Theatre,<br />

has closed a deal to take over the operation<br />

of State Theatre. He planned to have the<br />

theatre in operation again by July 15.<br />

Mrs. David S. Nelson closed the theatre<br />

on June 21, immediately after receiving word<br />

of her husband's untimely death in Maplewood,<br />

Mo. Nelson had operated the State,<br />

under a lease, for about 18 months.<br />

BOXOFFICE July 14, 1956 45

. . "This<br />

"s<br />

SZmmore<br />

. . Vacationers<br />

. . Glen<br />

. . Mary<br />

. . . Dave<br />

. . . Gus<br />

. . The<br />

: July<br />


The Kin? and I" is being shown at road-show<br />

prices at the Uptown Theati'e only. The<br />

theatre is also running continuous shows<br />

daily for its engagement, instead of on Sunday<br />

only as its usual pattern. Matinee prices<br />

for adults have been increased from 65 to<br />

85 cents and for the evening show, admission<br />

is $1.25 instead of 85 cents. Children's prices<br />

remain the same at all shows—25 cents . . .<br />

L. D. Hasty, salesman for Shreve Theatre<br />

Supply, was on a trip in Kansas, Keith Blackburn<br />

went to Marceline, Mo., to assist Basil<br />

Fogelson with equipment to show "The Great<br />

Locomotive Chase" premiere.<br />

. . .<br />

Harold Lyon, manager of Paramount Theatre,<br />

was taking a short vacation in Minnesota<br />

and Iowa . Is Cinerama" was<br />

seen by a group from the Radio-Lab last<br />

Saturday. This week 400 from the Lee Wholesale<br />

Distributors came in groups of 100 each<br />

on successive nights, Thursday, Friday. Saturday<br />

and Sunday. There were 21 persons who<br />

Tom<br />

came up from Atchison one night<br />

Bridge, Paramount division manager, was in<br />

from Dallas conferring with Harry Hamburg,<br />

manager . . . Mis.souri Filmrow visitors included<br />

Ed Harris. Neosho; J. Leo Hayob,<br />


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Carthage.<br />

MiU-.sliall; Koiup JaireU, Nfvada. Bill Bradfield,<br />

Roy Disney, president of Walt Dl.sney Productions,<br />

visited the local Buena Vi.sta office<br />

Friday (6> after attending the celebration at<br />

Marceline, Mo., honoring his brother Walt.<br />

Tommy Thomp.son, local BV representative,<br />

and Mrs. Thompson also attended the<br />

Marceline events. It is Thompson's hometown<br />

as well as Disney's. Thompson was<br />

asked to be on a committee there with Roy<br />

and Walt to judge the bathing beauty contest.<br />

'1 here were 40 girls in Uie contest and Tommy<br />

had to look them all over in order to make a<br />

choice. A fellow gets a lot of tough assignments<br />

in this business!<br />

Joe Neger, 20th-Fox manager, Chick Evens,<br />

exploiteer. Jack Cohan, sales manager and<br />

all his salesmen left Wednesday (H) for<br />

Chicago to attend the sales meeting at the<br />

Blackstone Hotel Thursday and Friday.<br />

Division Manager Glen Norris and M. A.<br />

Levy, district manager, conducted the meeting<br />

There will be no board meeting of<br />

. . . the Kansas-Missouri Theatre Ass'n in July<br />

The Motion Picture<br />

—not until August 15 . . .<br />

Ass'n of Greater Kansas City held its<br />

monthly meeting Thursday (12) and discussed<br />

plans for the annual golf and gin rummy stag.<br />

A. E. Jarboe was in town from Cameron and<br />

reported a small booth fire wliich did some<br />

damage to projectors in his Ritz Theatre<br />

. . . J. W. Shreve isn't selling all the paint he<br />

had in stock—the interior of the Shreve<br />

Theatre Supply has had a new paint job<br />

that brightens things up . Beth Miles,<br />

who played a boogie-woogie piano solo at the<br />

New 50 Highway Drive-in's Ted Mack<br />

Amateur Hour contest, was voted first place<br />

for the June 30 contestants and will thus be<br />

one of the semifinalists.<br />

James Lewis, RKO manager, returned from<br />

a Canadian vacation that included weather<br />

down to 54 the morning he and Mrs. Lewis<br />

left. As usual, he said, the missus outfished<br />

him . reported this week include<br />

Howard Thomas, office manager at<br />

Warner Bros.; Grace Roberts, head cashier<br />

at 20th-Fox who left with her husband and<br />

her sisters from Bethany, Mo., for California<br />

to be gone about three weeks; Sharon<br />

Mercier, clerk at Durwood Theatres; Lettie<br />

Thurman, RKO assistant cashier . . . Kansas<br />

visitors on Filmrow included R. F. Fite, El<br />

Dorado; Jay Wooten, Hutchinson; Ben<br />

Adams, El Dorado; Ben Spainhour, Greensburg;<br />

Ernie Block, Sabetha; Chet Borg, Fort<br />

Scott.<br />

Universal will hold its Lester Zucker (district<br />

manager) campaign July 22 through<br />

August 25. Margaret Pierce is the new bUler,<br />

replacing Loretta Bisacca, who resigned for<br />

family reasons . Jones was m from<br />

Gravois Mills and reported being grateful<br />

for two recent rains, except that the one<br />

which rained over six inches in a very short<br />

time came about 8:30 p.m. The next one<br />

was a little more considerate and waited until<br />

midnight to add two inches to the water<br />

gauge. Everyone down in his neck of the<br />

woods is delighted to see the Lake rising— it<br />

was "getting mighty low."<br />

Presidents seem to run in the Rhoden<br />

family. Mrs. Elmer C. Rhoden jr. has just<br />

been elected president of the Musettes of the<br />

Kansas City Museum. Since her husband Is<br />

president of Commonwealth Theatres and<br />

her daddy-in-law president of National Theatres,<br />

perhaps she felt it necessary to be<br />

elected president of something in self-defense<br />

Williams, who operates the Royal<br />

Theatre at King City, Mo., and Mrs. King<br />

made a three-week vacation trip to Denver<br />

Kopulos of Regal Poppers returned<br />

from a business trip to Wichita.<br />

Birth announcements came from Mr. and<br />

Mrs. Bill Terrill of the Woodlane Drive-In at<br />

Wayneville, Mo., who have a son, and from<br />

Mr. and Mrs. Jim Wrench of the Varsity<br />

Theatre at Columbia, Mo., who announced<br />

a daughter. Both were born on the same<br />

date, June 11 . . . Tal's Drive-In at Coffeyville,<br />

Kas., is reported to have lost its tower<br />

in a bout with the wind recently. At the<br />

Rocket Drive-In in Salina there was wind<br />

damage to the fence . . . Gil Wilson, who is<br />

making a 52-city nationwide lecture tour and<br />

presentation of paintings based on "Moby<br />

Dick" will be in Kansas City July 19, 20. On<br />

Thursday I19) night he will show his slides<br />

at the Kansas City Museum, after appearing<br />

at the Cosmopolitan Club at the Muehlebach<br />

that noon. Besides radio and TV interviews,<br />

he will be at the Kansas City Art<br />

Institute on Friday.<br />

Carl Krueger, Hollywood producer whose<br />

current release, "Comanche," is being distributed<br />

by United Ai'tists, stopped in Kansas<br />

City for several hours over the weekend. He<br />

was accompanied by Mrs. Krueger and they<br />

were entertained by Mr. and Mrs. Louis Patz<br />

while in town. Patz is district manager for<br />

National Screen Service .<br />

Hartman<br />

Motion Picture Booking Agency has taken<br />

over the booking for the Chief Drive-In at<br />

Topeka.<br />

Allied Artists Booker and Office Manager<br />

Don Clark attended a recent company meeting<br />

in Chicago for bookers only and came<br />

back enthusiastic about its success. "It was<br />

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:<br />

14, 1956

k'<br />

. . Nat<br />

. . Mrs.<br />

—<br />

worth a whole year's correspondence," he<br />

explained. "Everyone there was on the same<br />

. . . Harold<br />

level, with the same problems"<br />

Wirthwein, western division sales manager,<br />

was in conferring with Frank Thomas, manager<br />

. Hechtman and family spent the<br />

weekend visiting in St. Louis. Tlie business<br />

barometer at Capitol Flag & Banner Co.<br />

registered these highest: "The King and I,"<br />

"Trapeze," and "The Eddy Duchin Story."<br />

National Theatre Supply is furnishing<br />

everything for the new Dickinson Drive-In at<br />

Dighton, Kas., which is being built by Frank<br />

Dickinson. Dickinson also operates the theatre<br />

in Dighton. According to Bill Allison of<br />

NTS, the concession equipment will be installed<br />

by his company as well as all the other<br />

detailed needs of a drive-in . . . United<br />

Artists had its second biggest week last week<br />

in the history of this office, according to<br />

Bud Truog, office manager. This was laid to<br />

the saturation booking of "Trapeze" in key<br />

spots. Next goalpost is Branch Manager<br />

Week, August 26 through September 1, honoring<br />

Ralph Amacher.<br />

. . . Filmrow<br />

.<br />

Wilbur J. Vaughn is the new manager of<br />

the 50 Hiway Drive-In at Jefferson City.<br />

Vaughn has had theatre experience at Willow<br />

Springs and other points in southern Missouri<br />

and in Arkansas. He is 27 years old, married<br />

and has two small children. The drive-in<br />

is owned by Beverly Miller and his brother<br />

Herbert, usually called "Hub"<br />

has a new parking lot between the Columbia<br />

and the 20th-Fox exchanges. It has room for<br />

12 cars, all spaces rented Beverly<br />

Miller Is attending the Missouri Women's<br />

State golf tournament at Excelsior Springs.<br />

Joe Redmond, director of advertising and<br />

publicity for Fox Midwest, attended the<br />

memorial service at Flagstaff, Ariz., for the<br />

victims of the recent airplane disaster at<br />

Grand Canyon. Joseph Kite, who with his<br />

wife and two children was among the<br />

passengers killed, was a first cousin of Redmond<br />

and since they were about the same<br />

age. they were very close.<br />

Filmack Trailer Compares<br />

Widescreen vs. TV<br />

NEW YORK—Filmack Trailer Co. has a<br />

special trailer demonstrating the advantages<br />

of the giant wide theatre screen vs. the small<br />

television screen. The film, designed to run<br />

just ahead of the feature attraction, allows<br />

the tiny TV picture to be followed immediately<br />

by the opening scenes of the feature on<br />

the widescreen.<br />

The announcer emphasizes the message<br />

with this narration;<br />

"TV IS OKAY ... IF you like<br />

a picture<br />

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Dorothie Warnekes Filmrow Job<br />

Confused With 'Bookie by Tax Men<br />

KANSAS CITY—Whenever anyone outside<br />

the industry asks Dorothie Warneke,<br />

Columbia booker, what she does, she<br />

hastily explains her<br />

duties. Otherwise,<br />

people look at her<br />

in surprise under<br />

the impression that<br />

she is a "bookie."<br />

In fact, one of those<br />

who was confused<br />

about her work was<br />

an income tax man<br />

helping her make<br />

up a report. The<br />

other was a janitor<br />

at one of the ex-<br />

Dorothie Warneke changes where she<br />

has been employed as a booker.<br />

It was during the war and she and<br />

another girl were working late at Universal.<br />

Here came the Negro janitor with<br />

a number of followers.<br />

"My goodness, are you having a party<br />

here tonight?" she asked him.<br />

"No, ma'am," he answered, "but I told<br />

some of my friends you was a bookie an'<br />

they want to talk to you!"<br />

Dorothie says most people outside the<br />

mdustry have no idea how films get into<br />

the theatre—seem to think they are mailed<br />

out of Hollywood. So naturally they have<br />

no idea what a booker's job entails.<br />

Can t Get Safe Open;<br />

Sets Theatre Afire<br />

HERINGTON, KAS.—A 17-year-old<br />

youth<br />

broke into the Dreamland Theatre after the<br />

show Tuesday (3) night. When he could not<br />

get into the safe, he got mad and set the<br />

theatre afire. This resulted in considerable<br />

smoke and water damage and there also was<br />

other damage to the interior, particularly to<br />

the stairway. The theatre is managed by the<br />

Commonwealth circuit for C. L. McVey, who<br />

now lives in California. It was dark about<br />

four days. Kansas authorities arrested the<br />

youth.<br />

Trial Series Scheduled<br />

HOLLYWOOD — Producer Collier Young<br />

has green-lighted production of 21 approved<br />

dramas for his Fordyce Enterprises, Inc., On<br />

Ti-ial television series. Joseph Cotten is hostnarrator<br />

for the new program, based on offical<br />

court records, which makes its debut<br />

on the NBC-TV network September 7 with<br />

Campbell Soups and Lever Bros, as alternate<br />

spon.sors.<br />

She started her work with FBO mow<br />

RKO) in 1931 as a switchboard operator.<br />

Charlie Oliver, now a booker at Warner<br />

Bros., was office manager and Gib Jones<br />

of RKO was head booker. Roy Churchill<br />

was branch manager.<br />

In 1936, she transferred to Universal as<br />

contract clerk and switchboard operator.<br />

She became a district booker and then<br />

second booker during World War n. She<br />

left to take a six-month vacation in<br />

Florida and when she came back, booked<br />

for Realart.<br />

In June of 1952, she was driving over to<br />

the KU medical center, where she gave<br />

her services for a certain amount of<br />

time each week, when her brakes gave out<br />

and she hit a tree. In January of 1953 .she<br />

was able to return to work as a booker<br />

for Columbia, where she has been ever<br />

since.<br />

"When I explained my work to that<br />

income tax man, he said he thought mine<br />

would be classed as a high precision job,"<br />

Dorothie stated. "We don't have many<br />

women bookers on the Row now. They<br />

don't get advanced like they did during<br />

the war, but those of us here like our work<br />

though we agree it's a high precision job."<br />

John C. Warneke, her husband for<br />

more than 25 years, is in real estate and<br />

insurance. The only other member of the<br />

family is a blond cocker spaniel, Timmy.<br />

Conscience Money<br />

ST. JOSEPH—The Cowtown Drive-In<br />

management has had a couple of experiences<br />

lately which tend to indicate it is in an<br />

essentially honest community. A letter came<br />

through the mail with the message and<br />

enclosure: "I am sorry I only paid for two<br />

but took in three people. My conscience hurts<br />

me. Enclosed is 65 cents."<br />

Another envelope wa^ just stuck into the<br />

mailbox. This, too, contained a message and<br />

money. The message read: "I snuck in<br />

enclosed is 65 cents."<br />

Louis Stein to Operate<br />

Baxter Springs House<br />

BAXTER SPRINGS, KAS.—Louis Stein,<br />

president of Stein Enterprises, confirmed<br />

reports that he is taking over the operation<br />

of the New Baxter Theatre, which Commonwealth<br />

closed last week. The theatre will<br />

remain closed for redecorating purposes.<br />

Stein said, and a September 1 opening is<br />

planned.<br />

Other Stein theatres include the Twilight<br />

Drive-In here and the Parsons Drlve-In at<br />

Parson.<br />

J(n^uUuc<br />

BOONTON, N. J.<br />

Large Core<br />

Greater Crater Area<br />


Even/y Distributed<br />

Mo.—CENTRAL SHIPP. & INSPECTION, Konsas City—Grond 2094<br />

NATL THEATRE SUPPLY, St. Louis— Jefferson 1-6350<br />

Kansas—THEATRE SERVICE Co, Inc., Topeko- Tel 3 7225<br />

I Illinois— KAYLINE COMPANY, Chicago—Tel Webster 9-4643<br />

NATIONAL THEATRE SUPPLY. Chicago— Wobash 2-8266<br />


: July 14, 1956 47

. . Charley<br />

J_<br />

ST.<br />

LOUIS<br />

IViTrs Lawrence Lieber, whose late hii.--l),uul<br />

. . . Mrs. Fred Wehrenberg,<br />

was one of the owners of the Royal<br />

Theatre at Pacific. Is a patient at Barnes<br />

Hospital here<br />

whose late husband was one of the national<br />

and regional leaders of motion picture theatre<br />

owners, entered St. Mary's Hospital for<br />

a minor operation and is recovering satisfactorily<br />

. . Russell Armentrout of Louisana.<br />

.<br />

Mo., a director of MITO. is an expectant<br />

grandfather . Goldman. St. Louis<br />

exhibitor and treasurer of MITO. is a patient<br />


Require no settin up— save labor.<br />

The SAVADAY Paperboard Tray<br />

Four cup compartments with ompic space<br />

for sondwiches, ico cream dishes, etc.<br />


MITO Meeting Plans<br />

Begin to Take Shape<br />

ST. LOUIS—L. J. Williams, president of<br />

the Missouri-Illinois Theatre Owners, has<br />

announced the personnel of the committees<br />

which will function in connection with<br />

MITO's 38th annual convention at the<br />

Kingsway Hotel here August 27, 28.<br />

Features of the gathering will be an enlarged<br />

trade exposition and the selection of<br />

Miss Filmrow of 1956-57, Plans were to be<br />

discussed at a meeting of officers and directors<br />

at MITO headquartei-s.<br />

A chief topic will be means to bring back<br />

the many former patrons who have quit<br />

attending the theatres for various reasons.<br />

An intensive effort will be made by members<br />

to ascertain from persons in their own communities<br />

the reasons for the falling off in<br />

attendance, and what can be done to win<br />

back old customers. This checkup will not<br />

be controlled by any preconceived ideas from<br />

either Hollywood or New York. Grassroots<br />

reactions will be sought.<br />

The committees as announced by President<br />

Williams follow:<br />


Paul L. Krueger, general chairman; Tom<br />

Edwards sr.. Tom Bloomer and Lester R.<br />

Kropp.<br />

Trade Show—A. B. Magarian, chairman:<br />

Pete Gloriod, John Carothers, Harry Hoff,<br />

Bernie McCarthy. Stu Tomber, Ed Peters,<br />

and Gene Beckham.<br />

Transportation — Kenneth Hirth, Sid<br />

Sayetta, Howard Spies, Meyer Kahan,<br />

Gregory Zotos, Spero Karides and Nick<br />

Karakas.<br />

Reception—William Dean Davis, chaii-man,<br />

and Mrs. Ora Redford, Mrs. Grace Kccione,<br />

Miss Anita Piccione and William Kalmann.<br />

Sponsors — Thomas James, Edward B.<br />

Arthur, Louis Jablonow, John Meinardi and<br />

Howard Zulauf.<br />

Decorations—Spero Karides, Mrs. Alma<br />

Medley, Mrs. Ann Ballman and Miss A.<br />

Freeman.<br />

Program—Philip Nanos, Sen. Edward Long.<br />

Eddie Clark and Russell Bovim.<br />

Miss Filmrow Contest—Charles Goldman.<br />

Jimmie James, Nick Karakas and Frances<br />

Hoffman (1955-56 Miss Filmrow).<br />

Celebrities and Guests—David G. Arthur,<br />

Louis and Joseph Ansell.<br />

Entertainment—Frank Henson. Mrs. Bess<br />

Schulter, Tom Edwards sr., Tom Edwards<br />

jr., Pete Medley and Eddie Clark.<br />

Donations— Bill Waring jr., Tom Edwards<br />

jr., Tom Williamson, Ray McCafferty and<br />

Charles Goldman.<br />


Publicity—Frank Henson, Frank Plumlee,<br />

Frank Bloomer, Wes Bloomer, Myra Stroud,<br />

Dave Barrett and Harry Kaufman.<br />

Registration—Mjia Stroud, Imogene Bleeks,<br />

Mary Karches, Grace Engelhardt, Marcella<br />

DeVlnney and Frances Hoffman.<br />

Banquet s e a t i n g—Russell Armentrout,<br />

Harry Miller, Guy D. Haskins, Bernard Temborius,<br />

Herschell Eichhorn, William C. Earle,<br />

Lester Bona and C. D. Hill.<br />

Hotel Arrangements—Paul Krueger, L. J.<br />

Williams, A. B, Magarian, Mrs. Bess Schulter<br />

and Myra Stroud.<br />

Film Exchange Participation—Ray Mc-<br />

Cafferty, chairman. He will pick the other<br />

members of his committee.<br />

Ticket Sales—Pete Medley, Bill Collins,<br />

Eddie Clark, Paul Horn, Charley Beninati.<br />

Joe Gioldfarb, Paul Krueger, Bud Edele and<br />

Herb Washburn,<br />

Some of the motion picture companies have<br />

indicated they will send some of their stars<br />

to the gathering.<br />

Adam G. Goelz to Manage<br />

New Middleboro Drive-In<br />

BOSTON—Adam G. Goelz ha.s been appointed<br />

general manager of the Meadowbrook<br />

Drive-In on Route 44. Middleboro,<br />

according to John J. Abberley, president of<br />

the Meadowbrook Theatre Co. The drive-in<br />

will be completed for a grand opening the<br />

week of August 15.<br />

The Meadowbrook will be the first in a<br />

number of drive-ins to be operated in New<br />

England by Abberley and Wilbur Edwards,<br />

an associate. Goelz will do the booking,<br />

buying and managing from headquarters at<br />

Middleboro.<br />

Goelz will employ' a staff of 12, including<br />

the projectionist. The Meadowbrook concession<br />

section will offer pizza pies, French<br />

fries, sandwiches. Ice cream, popcorn and<br />

other light snacks.<br />

Goelz has had considerable theatre management<br />

experience. He handled the construction<br />

of two of the largest drive-ins in<br />

Texas. He has managed the Hippodrome<br />

Theatre in Baltimore, has been a district<br />

manager of Midwest Theatres and has been a<br />

city manager with Alliance Theatres.<br />

Charles McGraw will play one of the<br />

starring spots in Aaron Rosenberg's production,<br />

"Joe Butterfly." a U-I film.<br />

Central headquarters<br />

Chester Fleming Leaves<br />

Nowata Theatre Business<br />

NOWATA, OKLA.—Thirty-five years of<br />

theatre business ended this week for Chester<br />

Fleming as he turned over operation of his<br />

downtown Luxor and Park-Vu drive-in to<br />

C. D. Hicks and J. J. Bowden.<br />

Fleming announced he had leased the two<br />

theatres to the operators of the downtown<br />

New Rex and the Sky Vu Drive-In. The<br />

Iea.se is effective July 1. At the same time<br />

Fleming announced plans for the opening of<br />

his Rainbo cafe in the building formerly<br />

occupied by Tex cafe across from the city<br />

park on Highway 169.<br />

Openmg of the new cafe, which will be<br />

Nowata's largest, is tentatively scheduled<br />

within the next few weeks.<br />

Orleans, Neb., Exhibitor<br />

Moves to St. Joseph, Mo.<br />

ORLEANS, NEB.—The Orleans Theatre<br />

here went dark recently, after Hal and Fern<br />

Burright decided to spend full time managing<br />

the Orpheum Theatre in St. Joseph, Mo. Mrs.<br />

Burright said the decision had been forced<br />

on the family by declining patronage here<br />

the past two years.<br />

Burright has been managing the Orpheum<br />

in St. Joseph for a year and four months,<br />

while Mi-s. Burright and the three daughters<br />

have remained in Orleans to operate the local<br />

theatre. The Buirights plan to make their<br />

future home in St. Joseph. They had operated<br />

the Orleans since March 1, 1946.<br />

for Complete Theatre equipment<br />


Ballantyne is )our complete source. From famous Dub'l-<br />

Cone speakers to any operating supplies. Soundheads,<br />

projectors, arc lamps, amplification S)stems, parts. One<br />

call to Ballantyne covers e\erything.<br />


From carbons to complete sound systems for any size<br />

theatre. Magnetic or optical. All types of lenses. All are<br />

ruM: I,<br />

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FAST SERV/CE on a// Sfock irems<br />

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: July 14, 1956 48A

. . Balaban<br />

. . Ken<br />

. . During<br />


Tack Kirsch, chief barker of the Vailcty<br />

Tent 26, and Harry Balaban, golf outing<br />

chairman, announced the annual golf outing<br />

will be held this year at the Elmhurst Country<br />

Club August 24. As In the past, the event<br />

will combine a full day of golf, luncheon, dinner,<br />

soft ball and cards for members and<br />

others in the film and allied amusement industries.<br />

Price of ticlcets is $10. which includes<br />

the entire package, and reservations<br />

are being received by Mike Stern, ticket<br />

chairman. Attendance is limited to 200 persons.<br />

The "Uncle Bob Show," introduced at the<br />

RCA IN-CAR<br />



and POWER<br />


A<br />


SUPPLY CO., INC.<br />


ED N. HOWE<br />

HANDY<br />

1638 Central Parkway<br />

Cincinnati 10, Ohio<br />

CHerry 7724<br />

A<br />

Armitage by Manager Robert Blanchard<br />

about a year and a half ago to increase kid<br />

attendance, has closed. A new program, which<br />

Blanchard believes will have the same impact,<br />

will be ready for September introduction.<br />

According to Blanchard, the "Uncle<br />

Bob Show" increased Saturday afternoon attendance<br />

from 350 to between 700 and 900 . . .<br />

W>nB. radio station operating in the Carnegie<br />

Theati-e lobby as an added feature for<br />

patron interest, is now programming two<br />

hours of cla.ssical music from 9 to 11 p.m.<br />

Sunday through Friday . Edgerly. who<br />

managed the recently closed Paradise Theatre,<br />

has been appointed manager of the<br />

Northshore, a B&K property . June<br />

the Chicago censor board reviewed 89 films,<br />

of which 24 were foreign pictures. One was<br />

cl.assified for adults only and one was rejected.<br />

Van Nomikos, owner of several theatres<br />

in the Chicagoland area, purchased the Twin<br />

Air Drive-In at Champaign. He bought the<br />

property from Barr Bros., former owners and<br />

operators . & Katz is planning a<br />

Theatre.<br />

new marquee for the United Aj-tists<br />

It is hoped to have the new sign structiu-e<br />

completed by September.<br />

. . . Phyllis Kirk of "Johnny<br />

The enthusiasm with which young people<br />

have accepted Friday college nights, and the<br />

family group the "twi-night" band concerts<br />

has prompted Herb Ellisburg, managing director<br />

of the Essaness Halstead Outdoor<br />

Theatre to add a special night of recorded<br />

preshow and intermission music. Last week<br />

the Halstead started offering a polka night.<br />

The new feature will be presented every Tuesday<br />

evening<br />

Concho" arrived here for personal appearances<br />

and to do some autographing when the<br />

film opened at the Roosevelt Theatre.<br />

Tony Steuver of the Oriental Theatre managerial<br />

staff returned after a vacation on his<br />

place in the South . . . Services were held Saturday<br />

(7) for Mrs. Louise Burns, wife of Howard<br />

Burns, day manager at the Monroe Theatre<br />

. . . R. P. Barry, manager at the Capitol,<br />

was vacationing in the Ozarks. R. K. Kubick,<br />

who came to the Capitol recently as assistant<br />

manager, was pinchhitting . . . Robert Sherman,<br />

formerly assistant manager at the<br />

Capitol, is now acting in this capacity at the<br />

Highland.<br />

Cole Products Corp., manufacturers of

. . . Dean<br />

Waldo<br />

. . Bob<br />

. .<br />

. .<br />

INDIANAPOLIS New $230,000 Airer<br />

rsates for the annual convention of the<br />

Allied Theatre Owners of Indiana are<br />

October 22-24. First speaker to accept is<br />

Milton Schapp, president of Gerrold Electronics,<br />

who is to discuss cable theatres at the<br />

invitation of Bob Jones, general manager<br />

of Affiliated Theatres . Hope<br />

sandwiched a rovnid of golf between two<br />

personal appearances at the Circle, followed<br />

by a party at the Claypool. in a whirlwind<br />

visit July 4 . . . Marc Wolf, general manager<br />

of Y&W, was in Washington for the all-star<br />

baseball game Monday.<br />

Paul Webster, Republic manager, is off the<br />

sick list and back at work. So is Jack Safer,<br />

manager of Safer Film Distributors. Earl<br />

Penrod. head of Affiliated Advertising Distributors,<br />

has left the hospital and is recuperating<br />

at home . . . Drive-ins, which have<br />

played more first runs than ever this season,<br />

are agitating for a 21-day clearance. The<br />

waiting period now is 28 days . . . Dr. Marvin<br />

Sandorf has installed a zoo as a free extra<br />

attraction for children at his Twin Drive-In<br />

here.<br />

.<br />

.<br />

Alliance has bought the South Peru Drivein<br />

at Peru from Pete Fortune, who recently<br />

disposed of the Tuxedo here to Charles<br />

Stanley, owner of the Hamilton . Thomas<br />

. .<br />

H. Coomes has taken over the Parkway<br />

Drive-In at Owensboro. Ky., from Mrs.<br />

The new Starlight Drive-In at<br />

Blinco . . .<br />

Clinton, owned by Eugene Marietta and<br />

Eugene Hathaway, was set to open Sunday<br />

(15). Ted Mendelssohn is buying and booking<br />

.. Michel, 20th-Fox cashier,<br />

was vacationing at Colorado Springs<br />

Ray Schmertz, 20th-Fox manager, attended a<br />

district meeting at Chicago with salesmen<br />

Herman Halberg, Ken Dotterer and Bob<br />

Meyer and head booker Bill Zoetis.<br />

Ruth Chatteron, stage and film actress,<br />

appeared in "Jane" at the Avondale Playhouse,<br />

summer tent theatre, here last week<br />

Brown, manager of the Lyric, now<br />

closed, is promoting an all-star country style<br />

jamboree on Sundays at Plantation Park .<br />

Mae Glover is managing Zaring's Egyptian<br />

for the Levitt brothers, the new owners . . .<br />

E. B. Sconce has closed the Daisy for the<br />

summer and Earl Bell is operating the Bell<br />

on weekends only.<br />

V SPEED<br />

Vquaiity<br />

/ SHOW-<br />

-^ MANSHIP<br />

l«t us mak<br />

YOUR<br />


FOR<br />




T<br />



"Everything tor the Theatre"<br />

Opens at Guliporl<br />

GULFPORT, MISS. — The new $230,000<br />

Don Drive-In. located on Highway 90 midway<br />

between Gulfport and Biloxi, was opened<br />

June 28 by O. O. Cummings, owner and general<br />

manager, and his associates.<br />

Cummings previously was affiliated with<br />

a drive-in in Port Arthur, Tex., and Ed Ortte.<br />

his associate, is also associated with other<br />

area theatres.<br />

The new Don has a capacity of 900 cars<br />

and an all-steel frame screen measuring 60x116<br />

feet.<br />

Ortte also is associated with the Legion<br />

and Gulf theatres here and the Highway<br />

Drive-In at Bay St. Louis. He built and later<br />

sold a drive-in at Pascagoula.<br />

'Heir and 'Bridges' Top<br />

Military Favorites<br />

FRANKFURT. GERMANT—"To Hell and<br />

Back" and "Bridges at Toko-Ri" walked off<br />

with top honors among GIs and airmen stationed<br />

in the European area according to a<br />

survey just completed by the armed service<br />

publications, Army Times and Air Force<br />

Times.<br />

The list of 18 Army pictures that sold over<br />

lOO.OOO admission tickets from January 1955<br />

through February 1956 included five military<br />

pictures—To Hell and Back, Bridges at<br />

Toko-Ri, Strategic Air Command, Battle Cry<br />

and The Long Gray Line. To Hell and Back,<br />

starring Audie Murphy, Congressional Medal<br />

of Honor winner, topped them all, with 187,-<br />

000 tickets sold.<br />

Grace Kelly appeared in two of the top<br />

films, James Stewart scored in three, and<br />

both Kirk Douglas and Burt Lancaster played<br />

leads in two favorites.<br />

On the Air Force side, the top 15 films<br />

contained three about the services—Bridges<br />

at Toko-Ri, The Long Gray Line and<br />

Strategic Air Command. Grace Kelly led<br />

the stars by appearing in three of the films,<br />

and James Stewart was in two.<br />

The Air Force commented that since the<br />

British do not allow 35mm films in Air Force<br />

theatres in Britain because of competition<br />

with the local theatres, the only films for<br />

airmen there are 16mm, and if figunes could<br />

be obtained to show how many airmen<br />

bought their films on the British economy,<br />

figures undoubtedly would vary.<br />

Too, some of the films listed on the Air<br />

Force tops list have not yet completed their<br />

run on the circuit. Strategic Air Command,<br />

for instance, is still making the rounds.<br />

Here are the ratings in order of popularity:<br />

Army circuit (Films that sold over 100,000<br />

tickets)—To Hell and Back, Rear Window,<br />

Man Without a Star, Bridges at Toko-Ri,<br />

Young at Heart, Three Ring Circus, Seven<br />

Brides for Seven Brothers, The Barefoot Contessa.<br />

Strategic Air Command, The Last Time<br />

1 Saw Paris, Ulysses, Apache, Duel in the<br />

Sun, Vera Cruz, Man from Laramie. Blackboard<br />

Jungle, Battle Cry and The Long Gray<br />

Line.<br />

Air Force circuit (15 most popular) —<br />

Bridges at Toko-Ri. Rear Window, The Long<br />

Gray Line, Dragnet, Vera Cruz, The Barefoot<br />

Contessa, Seven Brides for Seven Brothers,<br />

Athena, Strategic Air Command. Country<br />

Girl, The Last Time I Saw Paris, Man<br />

Without a Star, Young at Heart, Three Ring<br />

Circus and Six Bridges to Cross.<br />


for<br />





325 Van Brunt Blvd.<br />

Kansas City 24, Mo.<br />

Gentlemen:<br />

Please enroll us in your RESEARCH BUREAU<br />

to receive iniormation regularly, as released, on<br />

•he lollowing subjects for Theatre Planning:<br />

n Acoustics<br />

G Air Conditioning<br />

n Architectural Service<br />

D "Black" Lighting<br />

D Building Material<br />

D Carpets<br />

D Coin Machines<br />

n Complete Remodeling<br />

n Decorating<br />

D Lighting Fixtures<br />

n Plumbing Fixtures<br />

n Projectors<br />

D Projection Lamps<br />

° Seating<br />

^ Signs and ^larquees<br />

Sound Equipment<br />

D Television<br />

D Drink Dispensers D Theatre Fronts<br />

n Drive-In Equipment Vending Equipment<br />

D Other Subjects..<br />

Theatre<br />

Sealing Capacity..<br />

Address<br />

City..<br />

Signed..<br />

Postage-paid reply cords for your further convenience<br />

in obtoining Inlormotion ore provided in The MODERN<br />

THEATRE Section, published with the firjf issue of<br />

each month.<br />


: July 14, 1956<br />


: July<br />

If youVe not<br />

in the book<br />


WIERS<br />

yoare<br />

a man without<br />

a country<br />

a state<br />

. . . • . a county<br />

a town<br />

a party<br />

a street<br />

a school<br />

a vote<br />

Look at all the things you can lose, if you're not<br />

a registered voter.<br />

If you're not in the book, you lock yourself out<br />

of the elections. The poUs are closed to you. You<br />

can't vote on streets, or schools, councilman or<br />

mayor (not to mention congressman, senator or<br />

president). You don't even have the right to<br />

complain about your government and the way<br />

things are run!<br />

But more than that, you cut yourself apart<br />

from your neighbor next door, your friends at<br />

the shop, your feUow members in union or club.<br />

You lose the right to look that boy of yours<br />

in the eye when he wants to know if you're doing<br />

your part.<br />

And you lose the self-respect that comes from<br />

knowing you can walk into the polls on Election<br />

Day— the one place in the world where all free<br />

men are really equal. Isn't it too much to risk for<br />

the httle time that registering takes?<br />

Get your name in the book<br />

,,.„<br />

—and do it now! /(^.'t<br />

Through the Courtesy of<br />


48D BOXOFFICE :<br />

14, 1956

Court Fight Likely<br />

Over Till Story'<br />

MERIDIAN, MISS.—A plan by Hollywood<br />

producers Sam Bischoff and Dave Diamond<br />

.0 produce "The Emmett Till Story," reportedly<br />

without authority or necessary releases,<br />

threatens to set up an industry court<br />

battle.<br />

A. L. Royal. Meridian exhibitor and film<br />

producer, said he has authorized United<br />

Artists to institute legal action against Bischoff<br />

and Diamond via injunction and/or<br />

any other legal method to halt production<br />

and distribution of the film.<br />

Royal and William Bradford Huie, well<br />

known .southern author, and United Artists<br />

currently hold any-all rights to make the<br />

picture, including releases from J. W. Milam,<br />

Roy Bryant, Mi-s. Carolyn Bryant and Mamie<br />

Bradley, participants in the Till murder case.<br />

Royal and Huie thus far have failed to give<br />

the "green light" of production to United<br />

Artists "because we have in mind the protection<br />

in the film of our southern way of<br />

life. United Artists thinks one way. We<br />

think another. However, it appears our differences<br />

will be ironed out."<br />

Royal made it clear that the plan of<br />

Bischoff and Diamond has been set up by the<br />

Hollywood producers as "purely a calculated<br />

risk. If they care to take that risk, we shall<br />

fight them to the last ditch. And further.<br />

we shall never otherwise be connected with<br />

the picture unless and until it qualifies as<br />

being fair to our kind of people in the<br />

south."<br />

In the meantime, Bischoff and Diamond<br />

issued a nationwide news story they plan to<br />

go ahead with the picture production, regardless<br />

of legal action by Royal-Huie-United<br />

Artists.<br />

Two Theatremen Honored<br />

With Awards From VFW<br />

BRISTOL, TENN.—The Veterans of Foreign<br />

Wars Patton Crosswhite Post 6975 here,<br />

at its recent anual banquet and dance, named<br />

Wilfred Gillenwater, manager of the Paramount<br />

Theatre here, as its outstanding citizen<br />

of Bristol for 1955. Gillenwater was selected<br />

for his record of achievement in service of<br />

every kind to the city and community.<br />

At the same event, Emil Bernstecker, district<br />

manager for Wilby-Kincey Theatres, was<br />

inducted and appointed as a Rebel Hlllbillie<br />

Colonel and was presented with a coonskin<br />

cap, corncob pipe, overalls and deeds for<br />

plots of ground under Holston Lake. Gillenwater<br />

assisted in the ceremony.<br />

J. L. Raulerson Rebuilds<br />

Bartow Ozoner Tower<br />

BARTOW, FLA.—J. L. Raulerson, owner of<br />

the Bartow Outdoor Theatre, reopened the<br />

drive-in July 3 after rebuilding the screen<br />

tower, which was destroyed June 26 by a<br />

freak<br />

windstorm.<br />

What observers believed to be a small tornado<br />

made a shambles of the big concrete<br />

block screen tower. The new tower is made of<br />

wood, Raulerson said, with improved structure<br />

and built ten feet wider than the old<br />

screen. The old tower, measuring 60x75 feet,<br />

was reinforced with steel rods and cost<br />

$6,000 to build, Raulerson said. It was not insured.<br />

Filmrow Clubs Install in 4 Cities<br />

K<br />

I<br />

(<br />

TAKE OVER AT ATLANTA—Guy Brown, district manager of .'Motion Picture<br />

Advertising Service, is seen here with the 1956-57 VVOIPI officers he installed at the<br />

dinner held recently at the Variety Club. Seated are Juanita Elwell, first vice-president,<br />

and Jackie Cowart, president. Standing with Brown are left to right: Polly<br />

Puckett, corresponding secretary; Frances Hopkins, recording secretary; Edythe<br />

Bryant, treasurer, and AUene Robbins, second vice-president.<br />

CHARLOTTE—New officers of the Charlotte<br />

WOMPI chapter were installed in a<br />

candlelight ceremony at the Charlotte Hotel.<br />

A dinner and dance followed. J. H. Dillon of<br />

Republic served as emcee.<br />

Viola Wister of the Howco Exchange staff,<br />

who was installed as president, succeeding<br />

Myrtle Parker, pointed to the progress of<br />

the club since its organization in March<br />

1955 and asked for continued lively cooperation<br />

of all members.<br />

Others installed were Nancy Wilson and<br />

Billie Harris, vice-presidents; Margie Thomas,<br />

recording secretary; Vera Ledbetter, corresponding<br />

secretary; Mildred Warren, treasurer,<br />

and the following directors—Mrs. Parker,<br />

Rebecca Miller, Pauline Griffith, Margaret<br />

Raines, Rosaline Hutton, Alice Craver<br />

and Verdah Looper.<br />

Activities of the Filmrow w'omen during<br />

the last year included sponsoring of kiddy<br />

matinees to help raise funds, a sewing party<br />

to make frocks for the Florence Crittenton<br />

Home, costuming of dolls for the Salvation<br />

Army at Christmas, assisting in the March<br />

of Dimes and Poppy Day Drive, purchase of<br />

a hearing aid for a needy deaf man and a<br />

brace for a crippled child, adoption of a<br />

Thompson Orphanage girl, (Gail Letchworth<br />

i, and holding benefit parties, rummage<br />

sales and box suppers.<br />

The club now numbers 70 members.<br />

John Walters of Columbia won the $100<br />

prize in the recent fund raising effort, in<br />

which S800 was realized.<br />

The invocation was given by Mildred Hoover,<br />

Paramount cashier, and Dillon spoke on<br />

"Chasing the Dollar." He also introduced<br />

the following guests; Dick Huffman, new<br />

MGM manager, and his wife; Robert Saunders,<br />

owner and operator of Theatre Booking<br />

Service; Harry Cooke, Center and Wayne<br />

theatres. Mount Olive, N. C; Woodrow Fussell,<br />

Wonet Theatre, Bladenboro, N. C; John<br />

Allen, new MGM assistant manager; Mrs.<br />

Dillon; Emery Wister, husband of Viola Wister,<br />

newly elected WOMPI president; W. T.<br />

Parker jr., husband of Myrtle Parker, outgoing<br />

president, and Gail Letchworth of<br />

Thompson Orphanage.<br />

Sarah Keller at Helm<br />

Of Jacksonville Club<br />

JACKSONVILLE — Sarah Keller, MGM<br />

booker, was installed as president of the<br />

local WOMPI chapter at the group's second<br />

annual banquet in the Hotel Roosevelt which<br />

was highlighted by an address given by Nat<br />

Williams, head of Interstate Enterprises,<br />

ThomasviUe, Ga. Other invited guests and<br />

speakers were Carl Carter, chief barker of<br />

Variety Tent 44. and Abner Camp, branch<br />

manager of the Howco Film Exchange.<br />

Williams declared that he felt "deeply<br />

honored at being invited to Jacksonville to<br />

address a group of persons who represent the<br />

best in the motion picture industry. It is<br />

refreshing at a time like today, when industry<br />

problems are demanding so much of our<br />

efforts and thoughts in planning against an<br />

uncertain future, to see the women in WOMPI<br />

gi-oups all over the country who are acting as<br />

goodwill ambassadors within and outside the<br />

industry and who are unselfishly devoting<br />

their leisure hours to charitable work and<br />

community betterment."<br />

Other officers installed for the coming<br />

year were; Edith Prescott, Howco, first vicepresident<br />

; Jane Faircloth, Lake Forest Drivein;<br />

second vice-president; Marjorie Edenfield,<br />

MGM. recording secretary;; Jerry<br />

Wardlow, RKO. corresponding secretary; Jane<br />

Popplewell, Warner, treasurer, and the following<br />

board members—Mamie Newman. Talgar;<br />

Betty Loop, Dixie Drive-Ins; Alene<br />

Reinhardt, Columbia; Melvarine McCrary,<br />

MGM; Doris Posten and Ida Levy, both of<br />

UA, and Philomena Eckert, Columbia.<br />

Following the installation ceremonies,<br />

WOMPI members and guests moved to the<br />

(Continued on next page)<br />


: July 14, 1956 SE 49

I<br />

. . So<br />

. . So<br />

. . The<br />

New officers of the Charlotte WOMPI. Seated, left to right: Vera Ledbetter, Viola<br />

Wister and Nancy Wilson. Standing are Mildred Warren. Margie Thomas and Billie<br />

Harris.<br />

Filmrow Clubs Install<br />

Continued from preceding page)<br />

Variety Club for an informal cocktail party<br />

and games of cards.<br />

Ruth Taubman Takes<br />

Over at New Orleans<br />

NEW ORLEANS—Gail Barnette of the Joy<br />

Theatre, retiring president, handed over the<br />

gavel to Ruth Toubman of Southeastern<br />

Theatre Supply, the new president of the<br />

New Orleans chapter of the Women of the<br />

Motion Picture Industry, at installation ceremonie.s<br />

held recently at the Jung Hotel.<br />

Loraine Cass. UA, was the installing officer.<br />

Wins FST Contest<br />

SEBRING, FLA.—Mrs. Mary A. Gast was<br />

winner of the gold engraved lifetime pass<br />

given by the Florida State Theatres for the<br />

best essay on "What Does a Motion Picture<br />

Theatre Mean to Your Community?" Manager<br />

Jesse Watson said several hundred entries<br />

were submitted.<br />

Exceptions in Film Rental Rules<br />

An exception in film rentals of 25 per cent<br />

of net receipts is made in France fixing the<br />

minimum at 20 per cent if two years have<br />

elapsed since the film was first shown in<br />

France.<br />

V^ SPEED<br />

V^QUAUTY<br />

/ SHOW-<br />

-^ MANSHIP<br />


FOR<br />




iliMiiVlitil<br />

BismarckJ.D.Xapilol<br />

To Reopen Sept. 1<br />

BISMARCK, N. D.—The Capitol Theatre,<br />

300-seat second run house, was shuttered<br />

June 13, but is scheduled to reopen around<br />

September 1 after a face-lifting and possibly<br />

with a new policy.<br />

The Capitol has been operated for the<br />

last six years by J. P. Fleck, Frank Wetzstein,<br />

A. P. Wetzstein and J. K. Kennelly, who plan<br />

to concentrate this summer on their Sundown<br />

Drive-In west of Bismarck.<br />

The recent installation of Cinemascope<br />

failed to offset the inroads of two TV<br />

channels on the Capitol's diet of westerns and<br />

action pictures. Semipro baseball threatened<br />

to deal another blow, besides the fact that<br />

the Capitol has never been a good runner on<br />

a dry, hot track, for lack of effective air<br />

conditioning. The Catholic church also<br />

slapped the management with an off-limits<br />

decree after the Capitol played 'T Am a<br />

Camera" early this year. To make things<br />

complete. Manager Don Larsen was hospitalized<br />

recently with a broken leg.<br />

Fleck and F. E. Wetzstein also operate two<br />

theatres in Mandan and in addition. Fleck<br />

has theatre interests in Dickinson.<br />

"Our first runs are doing business," he<br />

says, "but television has killed off westerns<br />

and second runs."<br />

Bismarck's remaining four-wallers are both<br />

first run, jointly operated by Welworth Theatres<br />

of Minneapolis and the Dubinsky<br />

organization of Omaha.<br />

New Plastics Experiment<br />


Y.—The Texas Eastman<br />

Co., division of Eastman Kodak Co., will<br />

broaden its work in the field of high-density,<br />

low-pressure polyethylene plastics, according<br />

to James C. White, president. A semi-commercial<br />

manufacturing unit will be added to<br />

its plant at Longview, Tex., for experimental<br />

production.<br />

Rogers Drive Appeal<br />

To Florida Theatres<br />

JACKSONVILLE—Cam Price, Florida distributor<br />

chairman for tlie Will Rogers Memorial<br />

Ho.spital drive, has issued an appeal<br />

for complete industry support of its important<br />

tuberculosis hospital and research laboratories<br />

at Saranac Lake, N. Y. The RKO brancii<br />

manager said:<br />

"The public will respond generously, I am<br />

sure, with cash donations if all theatre managers<br />

and owners will secure the Henry<br />

Fonda trailer from National Screen Service<br />

and run it on their screens the week of July<br />

16. After seeing this heart-warming short<br />

film, audiences will gladly contribute to this<br />

fine cause if exhibitors will cooperate by<br />

having persons on hand to accept contributions<br />

after each show.<br />

"Local women's organizations will work<br />

with us if we ask them to make the collections,<br />

or the money can be taken in by friends<br />

and employes of each theatre. Whatever is<br />

done, let's get behind this thing and help<br />

the Will Rogers Memorial Hospital to the<br />

best of our abilities."<br />

Horace Denning, district manager of Dixie<br />

Drive-ins and exhibitor chairman of the<br />

Will Rogers drive in Florida, has sent personal<br />

letters to more than 400 exhibitors to<br />

urge that they give their personal support<br />

to the drive.<br />

FST Manager Quotes<br />

In Ads on 'Oklahoma!'<br />

MIAMI—Florida State Theatres advertising<br />

of "Oklahoma!" at its Sheridan Theatre<br />

featured quotes from its theatre managers<br />

in this area, with their photos, each<br />

in a two-column ad. Across the top was a<br />

heading. First in the series read: "Color So<br />

Perfect . Vivid Real. Here is a<br />

.<br />

beautiful and enormous picture with color so<br />

perfect, so vivid, .so real, it's like standing in<br />

the center of all creation. You won't be sorry<br />

it you treat yourself to this show!" Charles<br />

Whittaker, Mgr., Paramoimt Theatre.<br />

Headings on other ads were; "I've Seen It<br />

Five Times Already I" followed by a quote from<br />

Charles Rich, Cinema Theatre.<br />

"You'll Want to See It Again and Again,"<br />

David Payne, Boulevard Theatre.<br />

"An Experience That Should Be Shared,"<br />

Jack Miller, Shores Theatre.<br />

"The Perfect Cast .<br />

Perfect Picture."<br />

Allan Johnson, Gables Theatre.<br />

"Oh! What Beautiful Music!" Hal Stanton,<br />

Florida Theatre.<br />

"As American as Apple Pie," James Bamett,<br />

Olympia Theatre.<br />

"The Genii That Puts You in the Show!!<br />

Harry Margolesky, Beach Theatre.<br />

Guy Hevia Seeks Permit<br />

For Key West Drive-In<br />

KEY WEST, FLA,—Key West will get a new<br />

drive-in if the city commission okays a permit.<br />

Guy Hevia of Spring Lake, N. J.., says<br />

he will build the theatre on Roosevelt boulevard<br />

if it is approved by the city. Hevia and<br />

Ben Marden, Miami Beach realtor, have<br />

formed the Riviera Drive-In- Theatre Corp.<br />

The theatre will handle 700 cars and have<br />

seats for 500 patrons. The cost of land and<br />

theatre will be approximately $300,000.<br />

50<br />


:<br />

: July 14, 1956

. .<br />

. .<br />

Frances Wolfson Wed<br />

At Asheville Home<br />

ASHEVILLE, N. C—In a noon ceremony at<br />

the summer home of her parents, Miss Prances<br />

Louise Wolfson exchanged marriage<br />

vows with Jack Wakenberg. Both are from<br />

Miami Beach and it is there they expect to<br />

make their future home. Setting for the<br />

ceremony was Milofran Knoll, the summer<br />

home of Mr. and Mrs. Mitchell Wolfson of<br />

Wometco Theatre chain.<br />

The bride, who recently returned from an<br />

around-the-world trip with her parents, wore<br />

a white lace over pink silk organdy ankle<br />

length gown, which was designed by Fontana.<br />

White roses and lily of the valley<br />

formed the bridal bouquet.<br />

Mrs. Louis Wolfson II, sister-in-law of the<br />

bride, served as matron of honor. She wore<br />

a dress of soft mint green marquisette over<br />

white. Her daughter Lynda Louise Wolfson,<br />

dressed in ruffled white organdy with a mist<br />

green organdy pinafore, was flower girl.<br />

The bride was given by her father. A reception<br />

at Milofran Knoll followed the ceremony.<br />

After a month's trip to the Canadian Rockies,<br />

the couple will make their home in<br />

Miami.<br />

Lester Persall Winner<br />

Of Floyd Chain Prize<br />


Persall,<br />

manager of the Midway Drive-In, won an<br />

all-expense paid trip to Cuba for himself and<br />

his wife in a contest sponsored by Floyd<br />

Theatres for the circuit's 16th anniversary.<br />

Persall competed against seven other driveins.<br />

The contest was based on the greatest<br />

percentage increase of concessions over boxoffice<br />

receipts.<br />

C. S. Sherer Will Manage<br />

Theatre in Selma, Ala.<br />

SELMA, ALA.—The new manager of the<br />

Walton Theatre here is Charles S. Sherer,<br />

Owner R. M. Kennedy announced that Sherer<br />

will succeed Hobart Love, who has joined the<br />

furniture department of Sear's here. Love<br />

had managed the theatre six months.<br />

Sherer, a 1956 graduate of Walker County<br />

High School at Jasper, formerly was employed<br />

by W. P. Call, manager of the Jasper Theatre.<br />

35-Year Schedule Broken<br />

BRUNSWICK, GA.—The recent change in<br />

the Bijou Theatre policy from fulltime operation<br />

to a weekend-only policy marked<br />

the first time since the theatre was established<br />

35 years ago that a break occurred in<br />

its continuous operating schedule. Manager<br />

Frank McCullough said. The Georgia Theatre<br />

Co. unit will offer matinee and evening<br />

shows on Friday, Saturday and Sunday<br />

through the summer. The fall schedule has<br />

not yet been determined, McCullough said.<br />


T B. Harvey was re-elected representative<br />

from York County to the South Carolina<br />

legislature in the June<br />

primary. Harvey has<br />

.served in this capacity<br />

liir three preceding<br />

terms and has been<br />

instrumental in promoting<br />

many bills that<br />

have been of value to<br />

the residents of York<br />

County. He owns the<br />

Carolina Theatre in<br />

Clover, and has been<br />

a director of Theatre<br />

Owners of North and<br />

J. B. Harvey South Carolina for the<br />

past ten years . . . Re-elected from Fairfield<br />

County to the legislature was Walter Brown<br />

of Winnsboro. Walter and his mother operate<br />

the Boyd and Fairfield theatres there.<br />

The executive secretary's office of Theatre<br />

Owners of North and South Carolina has<br />

opened in new quarters at 147 Brevard Court.<br />

This will be the permanent address .<br />

Many of the film industry personnel attended<br />

the funeral of Thomas W. Varnon<br />

who died unexpectedly in his office here last<br />

week. Varnon has served as legal adviser<br />

to the Wilby-Klncey Service Corp. in Charlotte<br />

for 15 years. Prior to becoming associated<br />

with Wilby-Kincey office, he was<br />

comiected with Paramount in New York .<br />

Arthur C. Phillips, owner and operator of<br />

the Strand in Walhalla, S. C, for many years,<br />

died recently. He was much liked in the<br />

film circle here.<br />

Colonial Theatres of Valdese, was the host<br />

at three days of fun at its annual get-together<br />

for the film industry at Linville . . .<br />

Sam L. Irvin, owner and operator of the<br />

Plaza in Asheville, became father of a baby<br />

son.<br />

Gordon Kay will produce Universal's "Quantez"<br />

in Cinemascope and Technicolor.<br />

the best source of supply for the finest<br />

in approved<br />

equipment<br />

Storm-Leveled Drive-In<br />

Has New Screen Tower<br />

SEMINOLE, OKLA. — Manager Harold<br />

Ward of the Skyway Drive-In Theatre here<br />

was looking forward to an early opening of<br />

the theatre as soon as construction has been<br />

completed on a new 60xl06-foot .screen tower.<br />

Ward said the screen will be of the same size<br />

as the one blown down May 31 during a<br />

storm which did considerable damage northwest<br />

of Seminole. The former screen tower<br />

was designed to withstand winds up to 160<br />

miles an hour.<br />

The new screen. Ward said, is of metal and<br />

will be smoother than the former screen,<br />

hence better for viewing movies. The new<br />

tower is of all metal construction, the manager<br />

said, adding he hoped for an early-July<br />

reopening. Ward also manages the local Seminole<br />

Theatre.<br />

Free Show for Birthday<br />

FLORALA, ALA.—The Jim and Tim Drive-<br />

In celebrated its second birthday with a free<br />

showing of "Titanic."<br />


and<br />


For over 20 f»an<br />




215 E. Wuhington St,<br />



H. G. ARENSON<br />

3450 SELWYN AVE., CHARLOTTE, N. C.<br />

Always A Pleasing BoxoWce Attraction<br />

SCOP^<br />


^IDC SCREEtl'<br />

everything<br />

for the<br />

theatre<br />

except film<br />

135 Brevard Court, Charlotte, H. C.<br />


PHONE FR. 5-7787<br />

wii-kin tiieatre supply, inc.<br />

atlanta, go. • charlotte, n. c.<br />

BOXOFFICE July 14, 1956 51

. .<br />

. . . The<br />

. . The<br />

MIAMI<br />

por Ihr next month or so regular Miami corre.spondcm<br />

Kitty Harwood will be far<br />

from her regular haunts, touring Europe with<br />

her husband. The couple will fly from New<br />

York to London, then from London to Paris.<br />

Here they will acquire a Renault and tour<br />

France, Germany. Switzerland and Italy.<br />

Harwood wants to look at some of the battlefields<br />

where he fought in World War II.<br />

Kitty expects to be back in Miami early in<br />

August . . . B. Earl Puckett. a member of the<br />

board of directors of 20th-Fox. was here for<br />

the dedication of the Jordan Marsh customer<br />

yacht pier. He is chairman of the board<br />

of Allied Stores Corp. of which Jordan Marsh<br />

is the newest unit. Immediately after his<br />

arrival at International Airport with his<br />

family he was given a "barker" membership<br />

in Vai-iety Tent 33. The presentation was<br />

made by Maurey L. Ashmann, past chief<br />

barker of Variety.<br />

.<br />

Reela Films of Miami has just finished a<br />

series of sound-on-film TV trailers with<br />

Red Grange. They will be used to promote<br />

football games in the fall . . . The Riviera<br />

Theatre in South Miami finally succumbed<br />

to the demand for popcorn. It was about the<br />

only first run house that didn't sell corn,<br />

but it had to give in to the demands<br />

Dave Martin, onetime advertising-publicity<br />

manager for the Olympia Theatre, is vacationing<br />

in Florida. For the last 11 years he<br />

has been with MGM's advertising department<br />

in Culver city.<br />

Havana's biggest white elephant, the gigantic<br />

Blanquita Thcatrf. buill by a Cuban<br />

senator as a memorial to his wife, has been<br />

leased to a sjaidicate of Cuban and American<br />

businessmen for the production of films<br />

by Miami Productions, Inc. The 6,750-seat<br />

theatre, reputedly the world's largest, has<br />

been a flop ever since its inception. Now,<br />

however, with the recent interest in Cuban<br />

locales for motion picture and television films,<br />

it looks like it will pay off as a studio. The<br />

syndicate, whose local members would "rather<br />

not be mentioned," it is understood, has a<br />

50-year lease on the premises. Miami Productions<br />

hopes to move in by August.<br />

Hal Carrington, producer for Nationwide<br />

Pictures, has moved headquarters of the production<br />

unit from New York to Coral Gables<br />

Florida Theatre had a mobile float<br />

for its promotion of "Trapeze." A bannered<br />

truck, announcing the picture and playdates,<br />

and containing zebras, lions and other papiermache<br />

animals as well as live performers,<br />

including a clown, slight-of-hand man and<br />

woman balancer. Business was great,<br />

especially with the Lions convention in town.<br />

Special midnight shows were held for the<br />

huge influx of visitors. Henry Cabot Lodge<br />

and his wife were among the early viewers of<br />

the film.<br />

Oversized bookmarks were made up by<br />

Florida State Theatres for "Moby Dick,"<br />

which opened at the Olympic, Beach and<br />

Gables. Displays were also set up In the<br />

public library ... A special birthday luncheon<br />

was held for District Manager Harry Botwick<br />

by Florida State Miami office personnel.<br />

There were two other honored guests at<br />

the same party, Judy Botwick, Harry's<br />

daughter, and Ralph Puckhaber, whose birthdays<br />

fell on the same date.<br />

Shirley Jones, star of "Oklahoma!" was<br />

hosted to a press after-theatre party by<br />

Florida State Theatres, whose Sheridan is<br />

showiJig the film. Aside from newspaper interviews,<br />

radio disk jockeys taped interviews<br />

with Miss Jones, She was whizzed over to<br />

Miami Beach for the party after her appearance<br />

that night in the Orange Bowl<br />

show for the Lions International.<br />

The Gateway is losing three of its staff.<br />

Susan Hyatt and Dick Anderson, candy sales<br />

and usher, respectively, were among the graduating<br />

class at Fort Lauderdale High School,<br />

and in spite of their work at the theatre,<br />

both received special recognition for outstanding<br />

scholar.ship. Now Dick is entering<br />

college and Susan is preparing for marriage.<br />

The third member to leave is Louis Celozzi,<br />

assistant manager, who has decided to return<br />

to his former profession of teaching.<br />

A tie-in between Lincoln road merchants<br />

and theatres features 30-second trailers urging<br />

people to patronize members of the<br />

Lincoln Road Merchants Guild . . . Wometco<br />

invited all taxi drivers to an 11:30 preview of<br />

"The Catered Affair." Each driver could<br />

bring a "fare" with him.<br />

Mr. and Mrs. Richard Douglas Bullman<br />

were married in Plymouth Congregational<br />

church June 22. The father of the bride,<br />

Byron Huffstuller, works at the Miracle Theatre<br />

in Coral Gables . starting date for<br />

John Ford's to-be-made-in-Florida produc-<br />



According to news reports more than a million mosquitoes<br />

were killed last night by the 4 year old ace shown<br />


recently introduced. The 15 lb. edition of the new revolutionary<br />

Jet Fog Generator holds more than 2 gallons of<br />

insecticide, and will operate for over an hour with one<br />

filling. Dense insect killing fog is possible with only one<br />

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PUBLIC<br />

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NEW FOGGING MACHINES from $259.50 up, and trade<br />

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52 BOXOFFICE July 14, 1956

. . Stan<br />

. . Walter<br />

—<br />

tion. "Wings of Eagles" depends upon when<br />

there will be a Saratoga class carrier at the<br />

Jacksonville Naval Air Station. Several of<br />

the class are about to be auctioned for scrapping<br />

and it is one of these which will be made<br />

available for MGM and Ford. MGM is negotiating<br />

to take space in Shanu-ock Studios<br />

in Orlando for the local filming.<br />

At a luncheon for Joel McCrea at the<br />

Fontainebleau not long ago, Joel let slip the<br />

line that he knew "movie business wasn't<br />

so good right now." Immediately Howard Pettengill<br />

and Al Weiss of Florida State Theatres<br />

echoed the reply, "Not down here, Joel.<br />

It's doing quite all right around here."<br />

King-Sized Play Lots Now<br />

SHREVEPORT, LA.—The recreation and<br />

playground facihties at three Tom McElroy<br />

drive-ins, the Sunset, Barksdale and the Don,<br />

have been considerably expanded into kingsized<br />

playgrounds. They now are equipped<br />

with whirl-a-way rides, merry-go-rounds,<br />

elephant-decorated slides, lai-ge swings and<br />

smaller swings for infants and six pony<br />

swings.<br />

Widescreen for Decatur, Ala., Theatre<br />

DECATUR, ALA.—Manager Bob Williams<br />

has instituted a double feature policy at the<br />

Roxy Theatre here. Williams also has<br />

ordered a widescreen and hopes to have it<br />

installed in the next month.<br />

Florida's FIRST Supply House<br />

NEW ADDRESS . . .<br />



NEW PHONE . . . 8-5189<br />


for Our Customers<br />

Visit us at our new building<br />


206 Memorial Highway<br />

Tompo, Florida Phone 8-S189<br />

Mail Address: Box 375, Tompo 1, Flo.<br />


Teanne Pottengill, attractive daughter of Howard<br />

Pettengill, FST advertising chief in<br />

south Florida, will be married to Joseph Anthony<br />

Reinert at the Church of the Little<br />

Flower in Coral Gables on the morning of<br />

July 28. Mi.ss Pettengill formerly lived here<br />

and worked in the film industry . . . Another<br />

wedding of interest was that of Wilma Hettrick,<br />

local Florida Theatre cashier, here on<br />

July 10 to Bob Smith, former Florida assistant,<br />

who came here for the maiTiage ceremony<br />

after completing Air Force training in<br />

Texas and before being transferred to Nagoya,<br />

Japan. Bob hopes to re-enter theatre busine.ss<br />

when he becomes a civilian again.<br />

Saul Lett, Charlotte executive of Howco<br />

Film Exchanges, was here for meetings with<br />

Abner Camp, local manager, Roland Fairchild,<br />

salesman from St. Petersburg, and<br />

other fii-m members . Powell, 20th-<br />

Fox salesman, returned from a tour of his<br />

Arthur Davis,<br />

south Georgia territory . . .<br />

Gold Coast Pictures Co. of Coral Gables, was<br />

in ... R. J. Ingram, Columbia Pictures, Atlanta,<br />

and Marty Kutner, local manager,<br />

made the rounds of circuit booking offices<br />

with new product . . John Martin, Republic's<br />

.<br />

booker at Tampa, visited friends during his<br />

vacation.<br />

. . . J. L. D'Anna's<br />

Jack Rigg, independent booker, has added<br />

Bob Crawford's Riviera Theatre, Riviera<br />

Beach, to his accounts<br />

Palm Beach Drive-In, also at Riviera Beach.<br />

is now being booked by Charley King of<br />

Exhibitors Service . . . Capt. Hans G. Vige,<br />

owner of the local Pinecrest Drive-In, continues<br />

his daily newspaper ads while his<br />

screen tower is being rebuilt. The screen was<br />

leveled recently by high winds. The ads<br />

simply state: "Closed for storm damage repair."<br />

"Trapeze," first motion picture ever to be<br />

shown here at two first run houses at the<br />

same time, entered its second week at the<br />

Joe Charles,<br />

Five Points and St. Johns . . .<br />

manager of the local Capitol Theatre, returned<br />

from a weekend visit with the Foster<br />

Hawthornes of the Capitol Theatre in Cleai'-<br />

water Kramer was subbing for<br />

.<br />

Herb Roller, manager of the Edgewood Theatre,<br />

while the latter vacationed in Orlando<br />

. . . Clint Ezell. NXE executive, and his family<br />

journeyed to their former home of Vero<br />

Beach for a vacation with relatives ... St.<br />

Augustine exhibitors Hoyt Yarbrough and E.<br />

C. Kaniaris were here to make business calls.<br />

outdoor theatre operations. Night after night<br />

scattered .showers have kept away patrons<br />

and seriously curtailed boxoffice receipts at<br />

drive-ins of the area.<br />

Dance Recital at Theatre<br />

ISLAMORADA, FLA.—When MaJ. and Mrs.<br />

Robert L. Duncan built the Cinemorado Theatre<br />

here they offered it to area residents<br />

for any civic event or entertainment at operational<br />

costs only. The latest event to be given<br />

at the theatre was a dance recital by the<br />

Betsy Ann studio. All proceeds were used for<br />

the Upper Keys Youth Center activities.<br />

Fred Messenger has formed his own production<br />

unit and has acquired "Gold Train"<br />

as his first filmmaking venture.<br />

'•^<br />

/-^<br />

mmk<br />

• . . may we tell<br />

you how we can help<br />

you keep it full * . •<br />


PiNKEE<br />



TAMPA<br />


Carlton J. Carter, Variety chief barker,<br />

and Ted Chapeau, WJHP-TV executive who<br />

is president of the Jacksonville Fair Ass'n,<br />

are both optimistic over the prospects for a<br />

successful and profitable fair this coming<br />

autumn under Variety's sponsorship. They<br />

and Jacksonville Chamber of Commerce associates<br />

are expecting a gate of 125.000 persons<br />

to view industrial and agricultural exhibits,<br />

the Cetlin-Wilson midway .shows and<br />

a first Southeastern Boating Exhibition. In<br />

addition to his Variety and fair activities,<br />

Carter is kept busy managing his Ribault and<br />

Air Base drive-ins and his Service Concession<br />

and Vending Co. which distributes Sun<br />

Gleam drink syrups, pvaper goods and other<br />

items to exhibitors.<br />

Florida's rainy season began the latter half<br />

of June and .soon became a major problem in<br />

Write, wire or phone<br />

Theatre Seat Service Co.<br />

160 Hermitage Avenue<br />

Nashville,<br />

Phone: 5-8459<br />

Tennessee<br />

Tntemattonaf<br />

^ SEAT<br />





: July 14, 1956<br />


Phone:<br />

. . . Sympathy<br />

. . Bob<br />

. . Among<br />

. .<br />

. .<br />

. . .<br />

Vacationing<br />

. . Dan<br />

. .<br />

90^<br />


. . . Faye<br />

. . Ned<br />

: July<br />

. . Alvin<br />

. . From<br />


f^<br />

. . .<br />

.<br />

C. Hale likes rattlesnakes. At least that's<br />

what he claims. Hale, of National Theatre<br />

Supply's service department, is home<br />

from a Texas vacation and guess what he<br />

brought with him? That's right, four live<br />

rattlesnakes. He caught them himself<br />

Wanda Schroeder, secretary, and Sherlie<br />

Ann Glosson, bookkeeper, are new employes<br />

at National Fraser jr. is the new<br />

owner of Lake Theatre at Lake City, Ark.<br />

McPherson is the new telephone<br />

operator and stenographer at 20th-Fox. She<br />

succeeds Betty Jones who was promoted to<br />

the booking department to succeed Lorraine<br />

Stephens. Lorraine resigned recently to become<br />

a fuUtime housewife.<br />

VV. F. Ruffin jr. of Ruffin Amusements,<br />

Covington, and Amelia Ellis of Ellis Drive-In,<br />

Millington, were among west Tennessee exhibitors<br />

visiting Filmrow . Tipton<br />

of Tipton theatres. Caraway, Manila and<br />

Monette: Moses Sliman and William Elias,<br />

Murr Theatre and Elias Drive-In, Osceola;<br />

W. C. Sumpter, LePanto Drive-In. LePanto.<br />

and K. H. Kinney of Hays Theatre at Hughes<br />

were in town from Ai'kansas . Mississippi<br />

came Leon Rountree, Holly at Holly<br />

Springs and Valley at Water Valley: L. P.<br />

Foley. Palace. Tunica; Findley Moss, Ackerman,<br />

Ackerman; A. N. Rossie. New Roxy.<br />

Clarksdale: J. M. Mounger. Mart, Calhoun<br />

City, and Frank Heard of Lee Drive-In at<br />

Tupelo.<br />

Top Mississippi Column<br />

JACKSON, MISS.—N o r m a n Shavin's<br />

amusements column, "Aisle Say," appearing<br />

in the Jackson State Times, has been awarded<br />

the Mississippi Press Ass'n first place citation<br />

for the best among original daily columns<br />

in Mississippi.<br />

r7/au. (leceloe. .<br />


and<br />


when you entrust your business to:<br />


Complete Theatre & Driye-ln Equipment<br />

& Supplies<br />

1912-1/2 Morris Avenue<br />

Birminghom<br />





320 So. Second St. Memphis, Tenn.<br />


Quality and Serrice<br />

rving theatres In ttlo South for 31 years.<br />

12 cents per word<br />

Lowest cost anywAere<br />


220 Phorr. Rood, N. E. Atlanta<br />

N. Haven Roger Sherman<br />

Marks 30th Anniversary<br />

NEW HAVEN—The downtown SW Roger<br />

Sherman Theatre is celebrating its 30th anniversary<br />

a.s an entertainment center with a<br />

"Summer Parade of Hits."<br />

Manager irviiig hiilman has mapped out<br />

an extensive campaign in connection with the<br />

celeoraiion. Iwo payes ol cooperative advertising<br />

in the morning Journal-Courier publicly<br />

launched the anniversary.<br />

Other newspaper breaks, radio and TV spot<br />

aimouncements, tie-in windows and a banner<br />

spanning the street in front of the Roger<br />

Sherman, located on one of the city's principal<br />

thoroughfares, also ai'e being utilized.<br />

The "Summer Parade of Hits" was opened<br />

with UA's "Trapeze." An attractive girl performed<br />

on a trapeze set up on a flat-bed<br />

truck that toured the area. Another vehicle<br />

used in the promotion of "Trapeze" was a<br />

gaudy, carnival truck that played recorded<br />

calliope music.<br />

Other films to be shown at the SW house<br />

during the festival include "Santiago," "The<br />

Great Locomotive Chase," "The Ambassador's<br />

Daughter," "Moby Dick," "Away All Boats"<br />

and "SatelUte in the Sky."<br />

The Roger Sherman was the first local theatre<br />

to have sound. It presented "The Jazz<br />

Singer" and aJso introduced three-dimension<br />

films to the city. The management actively<br />

participates in civic and charitable efforts,<br />

including the United Fund and Red Cross.<br />

James Stewart to Report<br />

For Reserve Training<br />

SHREVEPORT—Jimmy Stewart, a colonel<br />

in the reserves as well as a top-flight actor,<br />

reported to Barksdale Air Force Base for<br />

active training duty this month. Barksdale<br />

was informed recently that the 48-year-old<br />

screen star would fly here from the Strategic<br />

Air Command headquarters at Offutt Air<br />

Force Base. Neb.<br />

Stewart, who flew B47 Stratojets in "Strategic<br />

Air Command," will recheck out in the<br />

big bombers while at the base. He'll also go<br />

tiu'ough the altitude chamber and the B47<br />

mobile training detachment just like any<br />

other reservist pilot on active duty.<br />

The star, who wears a Distinguished Flying<br />

Cross on his bemedaled Air Force jacket,<br />

arrived at Barksdale July 12.<br />

Celebrates 5th Anniversary<br />

With 7-Day Promotion<br />

CHATTANOOGA—The 23rd Street Drive-<br />

In celebrated its fifth anniversary with a<br />

week-long program of special promotions.<br />

On Sunday night all autos with license<br />

numbers ending in "5" were admitted free. On<br />

Monday the first 25 Fords in Une were admitted<br />

free. Tuesday was "Pill the Car Night."<br />

Wednesday all couples celebrating their fifth<br />

wedding anniversary during the week were<br />

admitted free. Thursday was "Lucky Night,"<br />

introducing a new game. Friday night Luther<br />

Masengill of station WDEF passed out 100<br />

free tickets.<br />

Prints Industry Release<br />

APOPKA, FLA.—H. R. Johnson, owner of<br />

the Municipal Theatre here, was instrumental<br />

in planting an industry public relations release<br />

on "What the Theatre Means to Your<br />

Community" in the local newspaper, the<br />

Chief, recently.<br />

Trapeze' Soars to 400<br />

For Memphis Record<br />

MEMPHIS—Hous^ records<br />

were broken by<br />

the first week of "Ti-apeze" at Loew's Palace.<br />

Attendance .skyrocketed to four times<br />

average. "That Certain Feeling" did 15 per<br />

cent above average at Strand, and "The<br />

Searchers" did 5 per cent above average in<br />

its third week at Warner.<br />

(Averoge Is 100)<br />

Maico—23 Paces to Boker Street (20tti-Fox) . . . . 75<br />

Palace—Trapeze !UA) 400<br />

State—Congo Croising (U-l) 50<br />

Strand—Thot Ccrtoin Keeling (Para) 115<br />

Warner—The Searchers (WB), 3rd wk 105<br />

Stephen Longstreet will screenplay his<br />

original "Gold Train," a Civil War drama.<br />

Twm<br />

HtoftUMqed<br />

...HAVE YOU?<br />

Sure, you're still selling entertainment,<br />

but what else do you offer? Smart exhibitors<br />

hove profited by letting us freshen-up<br />

their theatre seats . . . replacing all worn<br />

and broken parts. It costs so little and<br />

there's no interruption of your show schedule.<br />

Coll today for a free estimate.<br />

May we give you<br />

on estimate?<br />


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SprlnR Cushions.<br />

theatre seat<br />

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14, 1956 55

.<br />

i<br />

VOTE<br />

Study the issues and the candidates—<br />

and then decide where you stand<br />

You wouldn't buy a new car without at least<br />

driving it around the block.<br />

You wouldn't buy a new house without<br />

checking up on the neighborhood, the schools,<br />

and any back taxes.<br />

So vote— but don't vote in the dai'k in this<br />

exciting election year.<br />

Listen to what candidates are saying on TV<br />

and radio.<br />

Read your newspapers— especially the political<br />

news and editorial page.<br />

Talk things out with your neighbors over the<br />

back fence and at the filling station on the corner.<br />

Take part in the discussion group at your<br />

church, club, lodge, or school.<br />

Think about the issues and the candidates—<br />

and then make up your own mind. Remember,<br />

nobody is in that voting booth but you and your<br />

conscience. Step behind that curtain with pride<br />

on election day. Then vote as a free American.<br />

5G<br />

1<br />

registered.<br />


Be sure you're<br />

2. Study the issues and<br />

candidates. Go to rallies.<br />

Ask questions. Read the<br />

papers. Listen to speeches.<br />

3. Mark up a sample ballot<br />

in advance. (They are<br />

published in the papers.)<br />

4. Join your neighbors at<br />

the polls on Election Day<br />

November 6th.<br />

Through the Courtesy of<br />


Is your<br />

name<br />

in the<br />

book?<br />

You can't vote if you're not registered.<br />

You lock yourself out of the<br />

polls, unless you're a registered<br />

voter. And you and only you can<br />

get your name in the Registration<br />

Book. When they call the roll on<br />

election day, will you be there? Do<br />

you know anyone who won't?<br />


:<br />

: July 14, 1956

—<br />

Video Adds Theatres<br />

In 2 Oklahoma Cities<br />

OKLAHOMA CITY—Video Theatres, which<br />

operates more than 200 theatres in 50 cities<br />

in Oklahoma and Texas, has extended its<br />

operations in Lawton and Chickasha.<br />

Joe Turner, sole owner of the Lawton<br />

Theatre Co., sold a major interest in the firm<br />

to Video and J. R. Montgomery, Lawton<br />

banker. Turner will retire from active operation<br />

of the Dome and Murray theatres in<br />

downtown Lawton, the Austin Drive-In, west<br />

of the city, and the Vaska Theatre in the<br />

suburban area. He will remain as a partner<br />

of Video and Montgomery and serve on the<br />

Video board of directors.<br />

Mrs. Opal Gray announced she had sold<br />

her Esquire in Chickasha to Video. She had<br />

been in the theatre business there 23 years,<br />

and built the Esquire 16 years ago on the site<br />

of the old Pix. Video also operates the<br />

Washita, Rialto and Chief Drive-In theatres<br />

in Chickasha.<br />

Employes involved in the two deals will<br />

continue in operation of the theatres. Clyde<br />

Walker will remain as city manager at Lawton<br />

and Jack Peace as office manager there.<br />

The Lawton theatres formerly were owned<br />

by Mrs. Margaret Day, pioneer Lawtonian,<br />

before she turned over the interests to<br />

Turner, her grandson, ten years ago. The<br />

Lawton Theatre was opened in 1929 and the<br />

Dome in 1941.<br />

San Antonio Light Asks<br />

Removal of Ticket Tax<br />

SAN ANTONIO—The San Antonio Light<br />

editorially urged reforms in excise taxations<br />

in a recent issue, placing particular emphasis<br />

on the need for abandoning the federal<br />

tax on theatre admittances.<br />

"This tax," the editorial read, "pays the<br />

government $80,000,000 a year. But it has<br />

caused a dwindling patronage that threatens<br />

the existence of motion picture theatres<br />

worth $1,457,800,000.<br />

"The country has 19,200 movie theatres.<br />

Of these. 10,900 are in financial straits<br />

5,200 are operating at a loss and 5.700 are<br />

approaching the depressed status. Figures<br />

show that the 10 per cent federal tax is a contributing<br />

cause of the current distress.<br />

"Movie houses have competition in television<br />

and radio. Yet, they continue to be<br />

the principal amusement source for millions<br />

of families in the lower income groups.<br />

"Taxing the recreation of these families<br />

out of existence and. in so doing, destroying<br />

a large taxpaying industry, along with thousands<br />

of jobs, can be called anything but<br />

sound economics or good government."<br />

Ray Jones in New Offices<br />

DALLAS—Ray Jones, Dallas district manager<br />

of Continental Distributing, has opened<br />

new offices at Suite 21-B, 2013'i Young St.<br />

Area South, West of San Antonio<br />

In Midst of Texas Worst Drouth<br />

HOUSTON—About 30 per cent of the people<br />

in 13 counties south and west of San Antonio<br />

are being fed on the bread line as a<br />

result of the longest drouth in Texas history,<br />

Leon Hale relates in a recent article in the<br />

Houston Post following an on-the-spot survey.<br />

Of 15,000 people in Karnes County, 9,000<br />

are on government relief. Hale reports.<br />

The drouth has extended from four to<br />

seven years. In some area-s the land is so dry<br />

it has become like flour and isn't even<br />

planted any more. The only hope now is a<br />

long period of fine, misty winter rains.<br />


"'The most disastrous thing that could happen<br />

to us right now," said Lee Pope, a farmer<br />

a few miles out of Three Rivers in Live Oak<br />

County, "would be a hard five-inch rain. It<br />

would wash these farms completely away. The<br />

land just couldn't take it.<br />

"Did you ever E>our a little water on a<br />

handful of flour? Then you know the water<br />

only rolls off the flour. It's the same way<br />

with this soil. A real hard rain would ruin<br />

us."<br />

Hale relates he talked with ranchers and<br />

farmers, once well to do, who are now operating<br />

service stations, working with picks and<br />

shovels at air bases or laboring in oil fields.<br />

"We saw parts of ranches in Webb County,<br />

near Laredo, which haven't had as<br />

much as<br />

a single measured inch of rain in three years.<br />

And we saw adjoining land that didn't look<br />

any better, even though it has had a few<br />

inches of moisture in that period. We saw<br />

farm houses deserted, with topsoil drifting<br />

over the doorsteps and beginning to cover<br />

up farm implements left idle in the fields.<br />

"We saw livestock men who, for the past<br />

three to five years, have spent $5 a month<br />

feeding a range cow that is now worth about<br />

$35 on the market.<br />


"We saw men who, in battling this drouth,<br />

have spent all they acquired over 45 years of<br />

hard work, and who have borrowed until the<br />

banks and other lending agencies—being in<br />

a pinch themselves—can help them no more.<br />

"And we've talked to merchants in drouth<br />

towns who have extended credit until they<br />

can no longer do it and stay in business.<br />

"How long has this been going on? There<br />

in the powdery field at Three Rivers, Lee<br />

Pope said: 'The last time this land had a<br />

good moisture season was 1949. It was dry in<br />

'50, '51 and '52, but we got by. Prices were<br />

pretty good.<br />

" 'But from there on, it didn't rain enough<br />

to raise anything, and the market on farm<br />

products slumped, too. So the worst of It began."<br />

"Now Lee Pope is not one of the hard hit<br />

farmers, becau.se he went to work in Three<br />

Rivers two years ago and quit farming. H«<br />

idled his three farms that once kept three<br />

tenant families working. Now those families<br />

are gone, off somewhere to find work. Or<br />

probably eating out of the bread line down at<br />

George West, Live Oak County seat.<br />

"To look at some of this drouth, we went<br />

west to San Antonio and on to Uvalde, then<br />

south through Crystal City and Carrizo Springs<br />

to Laredo. Then back up through George<br />

West, Karnes City and Cuero."<br />

Variety of Oklahoma<br />

Starts on Big Derby<br />

OKLAHOMA CITY—Eddie Thome, former<br />

general manager of Cooper Foundation Theatres<br />

who recently resigned from Sindlinger<br />

& Co., was appointed executive director of<br />

Variety Tent 22 of Oklahoma at a general<br />

membership meeting of the club in the Biltmore<br />

Hotel Monday night. Thome replaces<br />

Connie Riggs who resigned in June.<br />

The meeting was held as a kickoff for the<br />

Turtle Derby to be held in the Oklahoma<br />

City Coliseum Saturday night, September 15.<br />

This will be the 14th annual Turtle Derby,<br />

with one exception. No Turtle Derby was<br />

held in 1955, but the club gave away an oil<br />

well, or rather tried to. but the winner,<br />

Johnny Laughlin, decided to take $5,000 in<br />

cash in lieu of the oil well. The club still<br />

has the oil well and is getting monthly returns<br />

from it at present.<br />

Don Tullis. Warner Bros, manager here,<br />

is chief barker. R. Lewis Bai-ton, owner and<br />

operator of 15 theatres and drive-ins in Oklahoma<br />

City, is the general chairman of the<br />

Turtle Derby committee and his co-chairmen<br />

are Charles Hudgens, David Hunt and William<br />

Lewis, the latter one of the associate<br />

members.<br />

A $10 donation to the club's charity fund<br />

entitles the contributor to a turtle entry in the<br />

race. The person whose turtle wins the race<br />

receives a 1956 Lincoln Premiere as a prize.<br />

Second place winner receives a $1,000 bond<br />

and third prize is a $500 bond.<br />


FOR<br />




\____CiSO-'^ VA BOONTON. N. J.<br />

Large Core<br />

Greater Crater Area<br />


Even\y Distributed<br />

in Texas—STERLING SALES & SERVICE, Dallas—Tel. Prospect 3191<br />

TEXAS PROJECTOR CARBON, Dallas— Riverside 3807<br />

n Oklohoma—OKLAHOMA THEATRE SUPPLY CO., 628 West Grand<br />

Ave., Oklahoma City 2, Oklahoma<br />

BOXOFFICE July 14. 1956 sw 57

MOSf /NG<br />


pDDIE COURTNEY (Mrs.) has run the three<br />

downtown Mineral Wells theatres since<br />

her hu>band James B. died early last year.<br />

Tlie Courtney family has had theatre<br />

interests at the health spa since 1930. when<br />

J. W. Courtney came to town after running<br />

houses in Weatherford and Sweetwater. He<br />

actively managed them himself until his<br />

retirement in 1942. His son continued on in<br />

that capacity until his death.<br />

Aside from the resort popularity it has<br />

enjoyed for many years. Mineral Wells also is<br />

the home of Wolters Air Force base.<br />

Mrs. Courtney runs the Grand on a de luxe<br />

first run policy, with a Saturday night midnight<br />

preview. Her office is located down<br />

the street in the Brazos, a family-type theatre,<br />

which has been remodeled since it was<br />

purchased from the Phil Isley Theatres after<br />

World War II. Across the street is the Ritz.<br />

which is open only on weekends.<br />

She has instituted a Tuesday only single<br />

attraction at the Brazos and bills it as<br />

Bargain Day. The regular admission is<br />

dropped to 15 cents per adult ticket and it<br />

has stimulated midweek attendance. At the<br />

same theatre a special kid show feature is<br />

used each Saturday morning at 25 cents admission<br />

and the youngsters are permitted to<br />

remain for the regular program without a<br />

break.<br />

While her Grand and Brazos operate with<br />

single bills, the Ritz is booked with a double<br />

feature every Saturday and Sunday. She has<br />

one drive-in as opposition. The theatres are<br />

Central & West Texas<br />

.Hv E.MiL MOSELFY.<br />

MK. .\ND MRS. L.<br />


in partnership with Rowley United Theatres.<br />

Aside from weekly program cards, Mrs.<br />

Courtney uses another very appealing advertising<br />

gimmick: that of situating an 11x14-<br />

inch frame at an advantageous point in each<br />

of the theatres to plug the attraction currently<br />

showing at. another house. Bill posting<br />

is also done effectively for the Grand playdates.<br />

She is the daughter of a retired Methodist<br />

minister who lives at Cleburne, and she has<br />

a son who recently was 15 years old.<br />

While all Fort Worth drive-ins run double<br />

tcaturt- programs, Uiere are occasions when<br />

the bill is expanded for special bookings that<br />

can be exploited for better boxoffice receipts.<br />

Phil Isley's Riverside and Westerner used<br />

three Universal features for Audie Murphy<br />

Day. Managers Landrum and Durham<br />

worked out their adverti.sing campaign thusly:<br />

"In honor of World War II's most decorated<br />

hero, we are giving our patrons three of iiis<br />

best pictures to enjoy." The pictures were<br />

"To Hell and Back," "Tumbleweed" and<br />

"Gunsmoke."<br />

Later, Lone Star's Pike Drive-In ran a<br />

four feature, $1 per carload program captioned<br />

"Teenage Terrorist Hits." E. L. Pack's Dallas<br />

highway underskyer ran "Mad at the World,"<br />

"Jail Bait," "Dead End" and "So Young, So<br />

Bad."<br />

In nearby Arlington, Glen Stoterau<br />

.screened a "Giant Spookathon of Five Horrific<br />

Sliows," consisting of "The Mummy's Ghost,"<br />

"Dracula's Daughter," "The Ghost of Frankenstein,"<br />

"The Black Cat" and "Night<br />

Monster" at Charles Weisenburg's Arlington<br />

Drive-In until the wee hours of the morning<br />

on a one complete showing basis. The admission<br />

was 80 cents per carload.<br />

L. E. HoUoway has been in and out of show<br />

business since 1919, when he went into his<br />

first projection room at Leonard, Tex. In<br />

it for good now, he is projectionist at the<br />

Fort Worth Como Theatre.<br />

After working at the Murray Gin Co. and<br />

a Henryetta cafe in 1925, he went into the<br />

booth at the Liberty in Graham for the late<br />

W. S. Wilke in January 1926, and to the<br />

American in Bonham for Maj. H. S. Cole in<br />



According to news reports more than a million mosquitoes<br />

were killed last night by the 4 year old ace shown<br />


recently introduced. The 15 lb. edition of the new revolutionary<br />

Jet Fog Generator holds more than 2 gallons of<br />

insecticide, and will operate for over an hour with one<br />

filling. Dense insect killing fog is possible with only one<br />

moving part, no lubricating, no moving parts. This is the<br />

American made champion, professional mosquito control<br />

men, pest control operators, cities, counties and public<br />

PUBLIC<br />

CApitol 3-3421<br />

healtli agencies have been waiting for. Offered by the<br />

only company in the world who is interested in public<br />

health enough to devote their full time and effort to<br />

this, and nothing else.<br />

NEW FOGGING MACHINES from $259.50 up, and trade<br />

in, reconditioned units at a fraction of their original cost.<br />




Scm. Antonio, Texas<br />


BURNERS—Engineered and designed for specific needs<br />

by experts.<br />

&L<br />

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58 BOXOFFICE July 14, 1956

. . Mark<br />

. . King<br />

. . The<br />

1928. He returned to Wilke at Graham in<br />

1934. In Bonham again in 1936, he went to<br />

work in a garage.<br />

Holloway left tlie garage a year later for<br />

employment in Robert Hook's Lenora Theatre<br />

in Mineola. He left the theatre busine.s.s until<br />

January 1943, when he went into Griffith's<br />

Rodeo Theatre in Oklahoma City. He was<br />

transferred to Seminole 18 month.s later under<br />

Paul Shipley. He followed other lines of work<br />

for several years, then in December 1948. he<br />

went into the Rio Grande Valley and took<br />

the Sky Vue Drive-In booth job between Elsa<br />

and Weslaco for Jewell Archer. Later, he<br />

worked at Interstate's Strand at Harlingen,<br />

becoming a member of lATSE Local 688.<br />

Holloway went to Fort Worth in 1950<br />

and decided to make it his home. Having<br />

been employed at the Como previously, he<br />

also worked at the Grand five years, where<br />

his wife has been assistant to W. D. Hightower<br />

for some time.<br />

Ruth Wafford and J. T. Orr of the Dallas<br />

Plaza have made practical use of a display<br />

rack standee for Saturday, Sunday and Monday<br />

playdates at low cost to the advertising<br />

budget. The expense entails less than a<br />

quarter per week for materials.<br />

The plywood board is 40x60 inches in size<br />

and the two feature bookings are ballyhooed<br />

together with the use of National Screen<br />

Service one-sheets and pressbooks, a pair of<br />

scissors and staples. While some of the layouts<br />

are more attractive than others, the<br />

overall effect is eye-catching. Since neither<br />

of them is a professional letter artist, no<br />

additional copy is used, with the cutouts<br />

posted underneath the playdate copy.<br />

Most of the material is gleaned from the<br />

various pressbooks for the attractions but,<br />

when they are not suitable, the one-sheet<br />

is cut for title, cast and player outlines. The<br />

"dolls" are thence stapled strategically to the<br />

board and placed in the inner lobby. When<br />

the run begins, the cutouts are removed carefully<br />

so that the new attractions can be<br />

plugged on the same board. The board itself<br />

is painted to match the decor of the lobby.<br />

When suitable material can be gained from<br />

the pressbooks for both attractions, there is<br />

no cost attached to the layout. The pressbooks<br />

are gratis to exhibitors.<br />

Bill Jensen Reopens Pix<br />

WEWOKA, OKLA.— Bill Jensen reopened<br />

the Pix Theatre here, welcoming "all kids<br />

from one to 100 years" to a free show to<br />

celebrate the occasion. Jensen, who formerly<br />

operated the Pix, bought it back late in May<br />

and closed the house for a thorough overhauling,<br />

including the installation of a widescreen.<br />


Tn the coincidence department:<br />

On the back<br />

of the page carrying the industry profile<br />

of Interstate's Art Katzcn in last week's<br />

BOXOFFICE was a story about a Moline,<br />

111. theatreman, W.I. Brotman. The Brotmans<br />

were customers of a delicatessen operated<br />

by Mrs. Katzen's parents. One day while delivering<br />

some goods to their home Bert (Mrs.<br />

Katzen) had stationwagon trouble and had<br />

to stay around the Brotman house for a<br />

couple of hours. She feels sure that was the<br />

thing that made them remember her so well,<br />

and so arrange a meeting with the then<br />

young MGM publicity man Art Katzen when<br />

he was in Rock Island on business.<br />

. . . Virginia Drane Mc-<br />

Art and Bert Katzen went to Dallas over<br />

the Fourth. It was business combined with<br />

pleasure, to meet with other press folk and<br />

Kim Novak there in connection with "The<br />

Eddy Duchin Story," due at the Metropolitan<br />

here on the 25th<br />

Callon, fashion editor for the Houston Post,<br />

helped County Judge Bob Casey officiate<br />

at the ribbon-cutting formal opening of a<br />

new Western Auto store the other day. She's<br />

the attractive wife of Loew's State Theatre<br />

Manager Homer McCallon.<br />

These hot days it's refreshing to call Loew's<br />

and get for an answer, "Good morning, cool<br />

Loew's State Theatre" . Sheridan,<br />

district manager of 20th-Fox, was in town<br />

a couple of days on business .<br />

Center<br />

Twin Drive-In was showing "The Witch,"<br />

recommended for adults only . Hempstead,<br />

Ii-vington and Pasadena drive-ins<br />

arranged Kiddy Cartoon Carnivals beginning<br />

at 7:45.<br />


"<br />


^IxcinNGi:<br />

"TMR/HC!"<br />

k(^T.<br />

j^n'*<br />

"mMMkV.<br />

Joe Traveno, an assistant at the Majestic,<br />

finished a mortician's schooling, took hLs<br />

state board Monday (9), and then left for<br />

Brownsville to enter the profession . . .<br />

Metropolitan Theatre assistant Joe Adzgery<br />

and hLs wife were vacationing with her<br />

Mrs. Ruby Gibson.<br />

parents In east Texa.s . . .<br />

Navaway Theatre owner, returned from a<br />

vacation, visiting with relatives In Los Angeles,<br />

Long Beach, San Diego, Las Vegas<br />

and Dallas.<br />

Harold K. Shelton won the Cadillac at<br />

Variety Club's drawing at a luncheon In the<br />

clubrooms Thursday ARC CONTROLS<br />

» MOTORS<br />


! FAirdale 0341<br />

Dallas.<br />

Texas<br />

The ppft CcfH Utah says<br />


BEEF with BARBECUE<br />

SAUCE is quaronteed to<br />

be the finest !:arbecue in<br />

a tin can!<br />

Try a ca^e and prove ft!<br />



303 S. Horwood RI-6134 Oollas, Te<br />


. . The<br />

. . George<br />

. .<br />

. . Arnulfo<br />

. . Exhibitors<br />

. .<br />

Tulsa Convention Marks<br />

UTO's First Anniversary<br />

OKLAHOMA CITY—Directors of the<br />

United Theatre Owners of Oklahoma completed<br />

final arrangements for the first anniversary<br />

convention in Tiilsa Tuesday (17>,<br />

and sent out last-minute attendance pUiggers.<br />

Attending the Monday meeting were<br />

Bernard McKenna. Claude Motley. Dick<br />

Thompson. Eddie Jones. Earl Snyder jr. and<br />

E. R. "Red" Slocum.<br />

The anniversary session program includes<br />

a morning screening of "Oklahoma!" at the<br />

Rialto Theatre, courtesy of Jack and Jim<br />

Hull. The business session will open at 1:30<br />

at the Tulsa Indian Hills Country Club.<br />

There will be golfing for the men. swimming<br />

for the women, supervi-sed swimming for<br />

children, a refreshment hour from 7 to 8 p.m..<br />

an 8 to 9 p.m. industry dinner, and an industry<br />

dance from 9 p.m. to midnight. Fee is<br />

S7.50 for man and wife: $5 for a single man,<br />

S3. 75 for a single woman. Accommodations<br />

for both men and women for showers, changing<br />

clothes, etc.. are available at the Indian<br />

HUls Country Club.<br />

Scheduled at the business session are<br />

speeches by Julius Gordon, who will speak<br />

on "The Washington Fracas and Government<br />

Controlled Film Rentals"; Al Reynolds, speak-<br />

As a screen game,<br />

HOLLYWOOD takes top<br />

honors. As a box-office attraction,<br />

it is without equal. It has<br />

leen a favorite with theatre goers for<br />

over 1 5 years. Write today for complete defails.<br />

Be sure to give seating or car capacity.<br />


3750 Oakton St. • Skokie. Illinois<br />

__<br />

TV WON'T GET<br />

fOM DOWN IF<br />

you GET YOUR<br />




IliillFltilW<br />


ing on "The Thrillarama Story": Gordon<br />

Leonard, who.se topic is "Oklahoma's 50th<br />

Anniversary—Your Theatre and You." and<br />

Ed Thorne. on "The Al Sindlinger Story on<br />

the Local Level in Oklahoma."<br />


.<br />

Jit least a dozen Texas towns reported 100<br />

degree temperatures or over last week,<br />

which sent the business barometer up at<br />

many boxoffices . . Miss America Martin,<br />

Mexican-born film<br />

.<br />

and TV star was in . . .<br />

The Paramount. Austin, had a Tom and Jerry<br />

cartoon show- with a free gift for each<br />

youngster paying 25 cents admission<br />

Fourth of July business was about average<br />

at the first run theatres here. Leading the<br />

parade was "The Eddy Duchin Story" at<br />

the Aztec. Coming in for a close second was<br />

"Ti-apeze" at the Majestic.<br />

Gerald Ashford, film critic for the San<br />

Antonio Express and News, is spending a<br />

portion of his vacation seeing the shows and<br />

plays in Dallas . Kaczmar, manager<br />

of the Empire, double-billed two space<br />

thrillers: namely, "Red Planet Mars" and<br />

"Rocket Ship" for a midweek holiday run.<br />

The first 50 youngsters bringing the current<br />

Empire advertisement to the theatre on that<br />

day were admitted free of charge.<br />

Eph Charninsky, retired veteran theatre<br />

operator, has become a great-grandfather.<br />

His granddaughter. Libby Ann Cohn. gave<br />

birth to a baby son at Port Arthur last week<br />

. . . Jeff Smith of Texas Sound Studios has<br />

been named chairman of the newly formed<br />

High-Fidelity Council of South Texas . . .<br />

The South Loop 13 Drive-In billed a ten-unit<br />

July Fourth Moviethon.<br />

Fern Chick, radio-television columnist for<br />

the San Antonio Evening News, returned<br />

f;'om a holiday in Dallas where she interviewed<br />

Kim Novak who was there to spark<br />

her first Texas opening of "The Eddy Duchin<br />

Story" . . . Leonard "Tex" Sneed, RKO-Pathe<br />

newsreel cameraman, was a recent visitor.<br />

The Starlite Drive-In at nearby Schertz, held<br />

a gigantic fireworks display for their onehour<br />

intermission on the Fourth.<br />

. . Sid Goldstein<br />

.<br />

A weekend horror show at the Empire ran<br />

four hours and a half. There were four<br />

features on the program .<br />

of Radiant Screen Mfg. Co., Dallas, was a<br />

recent visitor at Independent Theatre Supply<br />

Co. here first free Moviette for<br />

kiddies while their parents shopped in Las<br />

Palmas community center was held there<br />

July 5. L. R. Pletz of Moviette here plans to<br />

expand these 16mm shows in other rural<br />

shopping centers in the near future. The<br />

name is copyrighted and is sponsored by<br />

merchants in the Culebra Road shopping<br />

district.<br />

Vundalism ran wild at the South Loop 13<br />

Dnvc-In here early Friday morning when the<br />

culprits entered the grounds and wrecked<br />

motion picture projectors and other equipment.<br />

Police estimated the loss at around<br />

$1,000. Incidentally, one of the pictures that<br />

was being shown was "Running Wild" .<br />

Joe Rodriguez of the Azteca Films shipping<br />

department was on a vacation . . . Visitors to<br />

the exchanges were few and far between<br />

since Independence Day hit .square in the<br />

middle of the week. In town to book and<br />

buy Mexican pictures were Bob Otwell of<br />

the San Marcos Theatres at San Marcos;<br />

Manuel Womble. the Royal, La Feria, and<br />

T. J. "Stout" Jackson, who has theatres in<br />

Kobstown. Falfurrias and other south Texas<br />

towns . Arias, a.s,sistant booker<br />

at Azteca, was spending his vacation in<br />

Guanajuato, Mexico.<br />


/"• L. Lance has sold the Palace Theatre and<br />

Canadian Drive-In at Canadian. Tex., to<br />

Frank F. McMordie. Booking for the two<br />

theatres will be handled by the A&O Booking<br />

Service here . . . Also changing owners is the<br />

Grand at Locust Grove. T. V. Terbush<br />

recently bought the theatre from Claud<br />

Callahan.<br />

Billie Robertson, secretary to the bookers<br />

at Warner Bros., was married June 30 to Bill<br />

New at<br />

Burkett of Oklahoma City . . .<br />

Warners is Delores Jun. biller . .<br />

Mahaney. AA salesman, and<br />

. Everett<br />

family, on his<br />

recent vacation trip to California, visited the<br />

set of "The Pinkerton Man," starring George<br />

Montgomery.<br />

Vacationing on Filmrow were booker Jerry<br />

Malone of Allied Artists; Nina Davis, cashier<br />

at Warners, and Mrs. Nina Milner. cashier for<br />

Screen Guild. Mrs. Milner reports she'll be<br />

glad to get back on the job—she's taking care<br />

of her grandchildren during her vacation!<br />

Seen on Filmrow was Cotton Martin,<br />

former owner of the Alamo and Franroy<br />

theatres at Snyder . in town<br />

included Delton Moody, manager of Brewer<br />

Amusement Co.. Pauls Valley; R. M. Downing.<br />

Collinsville: Jack Hankins, Lawton; J. G.<br />

Millirons. Snyder; B. J. McKenna. Norman;<br />

Don Cole. El Reno; Amas Page, McLean. Tex.;<br />

Henry Simpson. Bristow; Earl Snyder, Tulsa;<br />

Eddie Jones, Sand Springs; Levi Metcalf,<br />

Purcell; E. B. Anderson, Ardmore; Walsie<br />

Campbell, Wynnewood; Bill Boren, Memphis,<br />

Tex.; Truman Ellerd, Blanchard; O. T.<br />

Matthews. Prague, and R. R. McCoy. Edmond.<br />

Lou Walters Opens Shop<br />

DALLAS—Lou Walters has completed a<br />

new building at 8548 San Fernando Way here<br />

to house his projector repair shop. Walters<br />

has been associated with a local supply house<br />

in years past and has now entered the repair<br />

business independently, feeling that his services<br />

can be better utilized by the trade.<br />

He has been a Simplex speciahst. however,<br />

all makes of projectors, arc controls, lamphouses,<br />

soundheads, etc.. will be repaired at<br />

his new address.<br />


3409 Ook Lown, Room 107 BUFFALO ENGINEERING CO., INC Dallas, Texof<br />

Lions Pin to Lew Bray Jr.<br />

MCALLEN. TEX.—Lew Bray jr.. manager<br />

of the Queen Theatre, recently was awarded<br />

a Lions Club perfect attendance pin at the<br />

end of his first year's membership.<br />

60 BOXOFFICE July 14, 1956

—<br />

— —<br />

Trapeze' Fills Omaha<br />

Theatre, Scoring 240<br />

OMAHA—The 2,000-seat Omaha Theatre<br />

needed its room for several packed showings<br />

as "Trapeze" opened last week. Manager Carl<br />

Hoffman announced the first week's average<br />

at 240 per cent. The State went slightly<br />

below average figiues as "The Searchers" completed<br />

its fourth week.<br />

.<br />

(Averoge Is 100)<br />

Admiral-Chiet High Noon (UA); reissue 90<br />

Brandeis Bhowoni Junction (MGM), 2nd wk 80<br />

Omaho Trapeze (UA) 240<br />

Orpheum The Proud Ones (20th-Fox); Hilda<br />

, Crane (20th-Fox) 80<br />

State The Searchers (WB), 4th wk 90<br />

Bob Hope and "Feeling'<br />

Make Joy at Mill City<br />

MINNEAPOLIS—What with three of the<br />

four new bills hitting a fast pace, the boxoffice<br />

was brighter hued. "That Certain<br />

Peeling," "The Fastest Gun Alive" and "The<br />

Great Locomotive Chase" were the healthy<br />

fresh arrivals. Helped by the opening night<br />

personal appearance of Bob Hope, its star,<br />

"Feeling" took the money lead. Two holdovers,<br />

"The Searchers" and "Ti-apeze," in<br />

their sixth and second weeks, respectively.<br />

continued in the big money.<br />

Gopher The Fastest Gun Alive (MGM) 125<br />

Whispering Smith (Para); Streets of Laredo<br />

Lyric<br />

(Poro), reissues 90<br />

Orpheum The Great Locomotive Chase (BV) 100<br />

Radio City Trapeze (UA), 2nd wk 1 50<br />

Pan—The Searchers (WB), 6th wk 100<br />

State—That Certain Feeling (Para) 125<br />

World The Catered Affair (MGM), 2nd wk 90<br />

Carl Rose Leaves Industry<br />

After 40-Year Career<br />

YORK, NEB.—Carl Rose recently resigned<br />

his position as manager of the York theatres<br />

to take over as steward and secretary of<br />

the Elks Lodge 1024 of this city. His new<br />

duties began July 1.<br />

Termination of the local manager's affiliation<br />

with Central States Theatre Corp. of<br />

Des Moines, operator of the Sun Theatre and<br />

the Pines Drive-In at York, brings to a close<br />

40 years of work in the theatre for Rose. He<br />

started in 1917 at Grand Island when he became<br />

projectionist at the Empress Theatre.<br />

In 1926 he assumed the management and<br />

latier served in a like position at the Majestic<br />

Theatre at Grand Island.<br />

In 1928 he went to Columbus as manager<br />

of the Swan Theatre for a Des Moines circuit.<br />

He has served as theatre manager in<br />

Norfolk, Kearney, Chariton and Marshalltown,<br />

Iowa, and in 1932 was sent to Hastings<br />

to reopen a theatre. Two years later he and<br />

his family moved to York where they have<br />

since made their home. A successor to Rose<br />

had not as yet been named by the circuit.<br />

Iron Ore Miners to Shows<br />

On Credit During Strike<br />

MINNEAPOLIS—Woody Fraught, Minnesota<br />

Amusement Co. district manager and the<br />

managers of the theatres at Bemidji and<br />

Virginia, Minn., have extended admis-sion<br />

credit to iron ore miners and their families<br />

during the steel strike, it was announced by<br />

Charlie Winchell, MAC president here.<br />

The miners and their wives and children<br />

are admitted to the MAC (United Paramount)<br />

theatres in the two towns on presentation of<br />

their union identification cards. After the<br />

miners return to work they'll be billed and<br />

have 30 days to pay, says Winchell.<br />

Patron Wouldn't Want<br />

To Waste His Time<br />

Omaha—Herman (iould, e.xhibitor at<br />

the 84th and Center Street Drive-In,<br />

answered hi.s phone July 4 and was asked<br />

if he was going: to have a fireworks display.<br />

He said he wa.s.<br />

"Is it going to be in Technicolor?"<br />

the voice asked.<br />

"You bet," answered Herman. "And<br />

widescreen, too!"<br />

Free Parking Offered<br />

By Downtown Houses<br />

MINNEAPOLIS—Fre« parking, which has<br />

been in vogue generally at Twin Cities<br />

neighborhood theatres, promises to be the<br />

thing downtown, too. The Minneapolis and<br />

St. Paul Worlds, operated by Ted Mann,<br />

started it in their downtowii houses and now<br />

the Minnesota Amusement Co. has inaugurated<br />

it for its two St. Paul Loop houses, the<br />

Pai-amount and Riviera. It'll be launched<br />

for the three Minneapolis Loop houses within<br />

a month, according to Charles Winchell, MAC<br />

president-general manager.<br />

It's expected that the other Minneapolis<br />

and St. Paul downtown theatres also will<br />

fall in line. The gratis paridng in lots near<br />

the theatres is the result of deals made with<br />

the parking lot owners. The Minneapolis<br />

and St. Paul Worlds free parking starts at<br />

5 p.m. daily. That of the MAC houses begins<br />

at 3 p.m. MAC also is instituting a 50-cent<br />

bargain admission to 1 p.m. daily. Otherwise<br />

the regular 85 cents-$l scales will continue.<br />

Bob Hope Is Sure Films<br />

Will Survive Video<br />

MINNEAPOLIS—Bob Hope is confident<br />

that films on theatre screens will survive any<br />

and all competition that TV will be able to<br />

throw at them, including the not-so-old<br />

Hollywood pictures that will be increasingly<br />

on video.<br />

Here for appearances at the Minneapolis<br />

State and St. Paul Paramount on the opening<br />

night of his latest picture, "That Certain<br />

Feeling," the famous comedian-producer said<br />

he has no intention of retiring as a producer<br />

or actor in pictures for theatres. However,<br />

he shares the belief there'll be considerably<br />

fewer theatres and pictures and he thinics<br />

that many of the smaller communities will<br />

have to look to TV for their screen fare.<br />

It's Hope's belief that more and more,<br />

as in the case currently, only the exceptionally<br />

meritorious pictures will be big boxoffice.<br />

He feels producers always will be willing to<br />

gamble on hitting the theatre jackpot. He<br />

cited the fact that his own "Seven Little<br />

Foys" will gross $6,000,000.<br />

Hope believes that population growth will<br />

help to offset theatre patronage losses due to<br />

TV and other causes.<br />

Army Equipment in Lobby<br />

BARABOO, WIS.—To call attention to tlie<br />

new film, "D-Day the Sixth of June," Manager<br />

W. P. Moyle of the Al Ringllng Theatre<br />

arranged for a display of army equipment<br />

from Camp McCoy. Five soldiers from McCoy<br />

were on hand to explain the workings of the<br />

mortars, machine guns and 105 recoiless rifle<br />

to theatre patrons.<br />

Three Houses Close<br />

In Milwaukee Area<br />

MILWAUKEE—"Conditions have not improved,"<br />

said Harold J. Pearson, executive<br />

secretary for Allied of Wisconsin this week in<br />

revealing that three more area theatres had<br />

been shuttered.<br />

Latest to close, according to Pearson, are<br />

the Climax Theatre, operated by Jim Doctor;<br />

the Comet, operated by A. J. Honthamer, and<br />

the Liberty, operated by Charlie Fox.<br />

Pearson said several other theatre owners<br />

are considering .seriously opening on weekends<br />

only because of the pinch afflicting the entire<br />

industry. Pearson pointed to the admissions<br />

tax as one of the great difficulties which<br />

must be overcome.<br />

Among the houses in this area already<br />

closed are the Alamo, Mozart, Bay, State,<br />

Kosciuszko, Lyric, Mars, Mirth, Oakland, Park,<br />

Riviera, Shorewood, Tivoli, Venetian, Atlantic,<br />

Zenith and Empress.<br />

MINtflEAPOLIS—Patronage declines continued<br />

to cause some small town theatre<br />

shutterings in this territory. Quits have been<br />

called by showhouses in LeRoy and Barnsville,<br />

Minn., at Bismarck, N. D., and at Wittenburg.<br />

Wis.<br />

As a partial offset to these closings the<br />

Legion Theatre at Michigan City, N. D., has<br />

reop>ened after being dark for some time.<br />

Drouth in Dakota Areas<br />

Spots North Central Map<br />

MINNEAPOLIS—A disturbing note in some<br />

parts of this territory is sounded by adverse<br />

crop outlook reports, with large North and<br />

South Dakota areas still needing moisture<br />

despite widespread rainfall elsewhere.<br />

Attention to this situation is called by the<br />

Minneapolis district Federal Reserve bank's<br />

current monthly review, which also states<br />

that in other areas, which became drouthstricken<br />

early in June, the rains, when they<br />

came were too heavy and prolonged and<br />

caused considerable damage. In sections<br />

around Minneapolis, too, there has been<br />

recent heavy hail damage.<br />

The review, however, states that, despite<br />

the drouth, northwest business at midyear<br />

remains at prosperity levels, with bank<br />

debits, reflecting business activity, and department<br />

store sales at record levels for May,<br />

early June employment figures 3 to 5 per<br />

cent over last year, and unemployment down<br />

15 per cent.<br />

Omaha MGM Office Gives<br />

Itself a Farewell Party<br />

OMAHA—The MGM staff held what probably<br />

was the last office social function as a<br />

group.<br />

A smorgasbord luncheon was arranged<br />

in the assembly room with a dozen varieties<br />

of cheeses, meats, pastries and tidbits. The<br />

event was held before the departure of Rich<br />

Wilson, salesman, who will report to Cincinnati<br />

after a Minnesota vacation.<br />

The MGM office is closing at the end<br />

of the month, with Vince FIj-nn, manager,<br />

taking over the consolidated office in Des<br />

Moines. Johnny Jones, booker, and Bill<br />

Taylor of the custodial staff will go to Des<br />

Moines. MGM still will have two salesmen<br />

working the Nebraska -South Dakota-western<br />

Iowa territory as usual.<br />


; July 14, 1956<br />

NC 64

. . Darlene<br />

. .<br />

Edna<br />

. . Bob<br />

. .<br />

OMAHA<br />

pdna Nass, finishing up her last week as<br />

Republic office manager, looked out the<br />

window of the exchange to see her car being<br />

driven off by a man and woman. Edna<br />

made it around the office enclosure and out<br />

the door yelling: "Stop, that's my car!"<br />

Meanwhile, cashier Eleanor Hunt had grabbed<br />

the phone and called police. The couple<br />

sped through a green light, outdistancing<br />

Miss Nass. A few minutes later police found<br />

the car. a Chevy hardtop, at the curb a few<br />

blocks away where the frightened thieves had<br />

parked it.<br />

Mr. and Mrs. Reggie Gannon, exhibitors at<br />

Schuyler, report their 17-month-old son<br />

Shane is recovering from second degree burns.<br />

Shane turned on the hot water tap while in<br />

the bathtub Nelson Force,<br />

.<br />

former Theatre Booking Service and Warner<br />

Bros, secretary, is filling in for Tillie Fowler<br />

of RKO during vacation.<br />

.\rnoId Johnson, exhibitor at Onawa, Iowa,<br />

reports the addition of a calf and the departure<br />

of a male sheep at his farm. Pat<br />

Halloran. 20th-Fox salesman, cheered both<br />

events—particularly the departure of the<br />

ram. which he had "met" while visiting the<br />

farm one day. The ram connected with<br />

Halloran's pasterior when Pat was not looking.<br />

Maury Rosenblatt, Allied Artists salesman,<br />

was transferred to Washington and drove a<br />

company car back to his new position last<br />

week Helen Newman, AA office manager,<br />

spent part of her vacation in Chicago following<br />

a company bookers meeting there .<br />

Harry Wood and Bill Wiedig, 20th-Fox<br />

auditors, have been working in the Omaha<br />

exchange.<br />

Mrs. Esther Green of FEPCO may add<br />

writing to her list of activities. A former<br />

Omahan, Bea Cheescbrough, now a resident<br />

of Des Moines and active in TV writing, read<br />

one of Mrs. Green's articles and has offered<br />

to help her try some short stories. Bea has<br />

had 12 stories published Nass,<br />

.<br />

former office manager for Republic, started<br />

her new job as 20th-Fox booker last week<br />

like an old hand. The Republic branch now<br />

is<br />

closed.<br />

Omaha golfers came out on top in the<br />

Variety Club stag at the Field Club. Meyer<br />

Stern was presented with a briefcase after<br />

the chicken dinner. The outing, called Meyer<br />

Stern Day, had a good attendance in spite of<br />

a heavy rain . . . The Pai-amount staff held<br />

its annual summer picnic last week . . Erma<br />

.<br />

DeLand, United Artists booker, is sight.seeing<br />

and visiting relatives in Boulder, Colo.<br />

Bill Schaefer, MOM press representative<br />

for Omaha and Des Moines, did a bang-up<br />

window dressing job with Debbie Reynolds'<br />

wedding dress at the Brandeis store . . .<br />

Allied Artists exchange now has air conditioning<br />

.. . Gladys Pullman, 20th-Fox inspector,<br />

was vacationing in Minnesota .<br />

Hirz,<br />

Warner office manager-salesman, and his<br />

family are In the Black Hills vacationing.<br />

Exhibitors in town included Sid Metcalf,<br />

Nebraska City; Howell Roberts, Wahoo; Mr.<br />

and Mrs. Dick Lysinger. Ravenna; Mr. and<br />

Mrs. Fred Schuler. Humboldt; Paul Tramp,<br />

Oxford; lowans Roy Warfield, Sioux City:<br />

Arnold John.son, Onawa; Dick Johnson and<br />

Prank Good. Red Oak. and Ed Kugel, Holstein.<br />

Leo Ross Urges Unifying<br />

To Bring Back Patrons<br />

MINNEAPOLIS—Leo Ross, president of a<br />

large circuit of small town theatres, wants<br />

exhibitors and film companies to quit fighting<br />

among themselves and combine forces to obtain<br />

repeal of the remaining 10 per cent admission<br />

tax, then, after that's accomplished,<br />

use the $200,000,000 which would accrue to<br />

the industry to sell motion pictures in theatres<br />

to the public.<br />

"If something big isn't done to bring people<br />

back into the showhouses," he declared, "we'll<br />

all be out of business in six months. With<br />

grosses at their present level we don't have<br />

enough money to pay running expenses. But<br />

we can't expect the government or film companies<br />

to subsidize our losses."<br />

Ross said that "the exhibitor and the distributor<br />

have been fighting each other for<br />

many years to no avail" and he thinks it's<br />

time now for peace to be declared so that<br />

forces can be combined in a proposed drive<br />

to bring people back to the theatres.<br />

Orleans, Neb., Exhibitor<br />

Moves to St. Joseph, Mo.<br />

ORLEANS, NEB.—The Orleans Theatre<br />

after Hal and Fern<br />

here went dark recently,<br />

Burright decided to spend full time managing<br />

the Orpheum Theatre in St. Joseph, Mo. Mrs.<br />

Burright said the decision had been forced<br />

on the family by declining patronage here<br />

the past two years.<br />

Burright has been managing the Orpheum<br />

in St. Joseph for a year and four months,<br />

while Mrs. Burright and the three daughters<br />

have remained in Orleans to operate the local<br />

theatre. The Burrights plan to make their<br />

future home in St. Joseph. They had operated<br />

the Orleans since Mar. 1, 1946.<br />

62<br />

North Central headquarters<br />

for Complete Theatre equipment<br />


Ballantyne is your complete source. From famous Dub'l-<br />

Cone speakers to any operating supplies. Soundheads,<br />

projectors, arc lamps, amplification systems, parts. One<br />

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From carbons to complete sound systems for any size<br />

theatre. Magnetic or optical. All types of lenses. All are<br />

in slock at Ballantyne.<br />

FAST SERVICE on all Stock Items<br />

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1712 Jackson OMAHA, NEBRASKA<br />

Janesville, Wis., Apollo<br />

Sold to Realty Company<br />

JANESVILLE, WIS.—The Apollo Theatre<br />

building here has been purchased by the Cullen<br />

Realty Co. and will be remodeled into a<br />

three-story office building. The property was<br />

purchased from Mrs. Marcia Larsen, Green<br />

Bay, and Mrs. Joan Eberlein, Shawano, heirs<br />

to the estates of Mr. and Mi-s. Edward Litts.<br />

The women are daughters of the Litts, who<br />

were among eight killed in Rock County's<br />

worst traffic tragedy in history last July.<br />

The building was erected in 1912 by the<br />

late W. T. Sherer, father of Mrs. Litts. It<br />

was operated as a theatre until a few years<br />

ago, when it was closed.<br />

Air Condition Appleton House<br />

APPLETON, WIS.—The Appleton Theatre<br />

here has been air conditioned at a cost of<br />

about $30,000, according to Manager Robert<br />

Racker.<br />


:<br />

: July 14, 1956

. . . Bob<br />

. . Ben<br />

. . The<br />

. . Ben<br />

. . The<br />

. . Gene<br />

. .<br />

.<br />

.<br />

. . Bob<br />


pxploiteer Don Walker was In town in behalf<br />

of "Moby Dick," which opens this month<br />

at the Minneapolis Radio City and St. Paul<br />

Paramount day and date . Sichelman,<br />

Columbia home office auditor, was a visitor<br />

Hope was in town for a day and<br />

made appearances on the Minneapolis State<br />

and St. Paul Paramount stages in addition<br />

to being on TV and the radio to plug "That<br />

Certain Feeling."<br />

Victoria Shaw, who plays one of the lead<br />

feminine roles in "The Eddy Duchln Story,"<br />

was here in behalf of that picture, slated for<br />

the Minneapolis and St. Paul Orpheums day<br />

and date . . . MGM salesman LeRoy Smith<br />

reports the fishing is great at the Canadian<br />

lakes 60 miles out of Port Arthur where he<br />

just spent a week. He and his party quickly<br />

caught the legal limit.<br />

Chiclt Evens, 20th-Fox exploiteer, was in<br />

from Kansas City to make noises for "The<br />

King and I" which opened at the Minneapolis<br />

and St. Paul Worlds . Berger, North<br />

Central Allied president and circuit owner,<br />

and his wife are back after a two-month<br />

European jaunt . Lander, 20th-Fox<br />

head booker, returned from a New York vacation<br />

. . . Also back from New York is Ted<br />

Mann, circuit owner, who visited Gotham in<br />

quest of attractions for his local neighborhood<br />

fine arts Suburban World.<br />

Mary Seibel, daughter of Ev Seibel, Minnesota<br />

Amusement Co. advertising and publicity<br />

head, returned to the stage to play a lead<br />

.<br />

role in the Old Log strawhatter production of<br />

"He Was Born Gay" . United Artists<br />

branch here was in third place in its division<br />

at the close of the second lap of the company's<br />

Fifth Anniversary sales drive . . .<br />

Otto Kobs' new 650-car drive-in will be<br />

nearer Eden Prairie than Shakopee, as<br />

previously reported, and only about ten miles<br />

out of Minneapolis ... A new drive-in also<br />

is planned at Pelican Rapids, Minn., by<br />

Charles Woodward who operates a conventional<br />

showhouse at Bemidji, Minn.<br />

Work is progressing on the new Litchfield,<br />

Minn., drive-in and one has just opened at<br />

Long Prairie, Minn., with Mrs. Tillie Smith<br />

the operator.<br />

Circuit owner and Hollywood producer W. R.<br />

Frank is sufficiently recovered from a heart<br />

attack to be able to take occasional trips<br />

away from his home ... A total of 116 of<br />

this territory's theatres to date have agreed<br />

to run trailers and make collections for the<br />

Northwest Variety Club's annual drive for<br />

funds for its heart hospital on the University<br />

of Minnesota campus ... A windstorm pulled<br />

down the tower of the Spicer, Minn., Green<br />

Lake Drive-In . State Theatre,<br />

Mountain Lake, Minn., gave a free show to<br />

celebrate the present ownership's amuversary.<br />

Leo Kalman, Mellon, Wis., exhibitor, was on<br />

the Row. He also has taken over the theatre<br />

at Augusta, closed since last December 13, and<br />

will reopen it . . . Paramount booking manager<br />

Joe Rosen was vacationing in and around<br />

Minneapolis and getting in some fishing . . .<br />

U-I will put on a big 24-sheet campaign for<br />

"Away All Boats," which opens July 27 at<br />

the Minneapolis State and St. Paul Paramount.<br />

There'll be 40 such billboard showings<br />

in the Twin Cities.<br />

Independent distributor Don Swartz was in<br />

Chicago on buslne.ss . . . Ev Seibel, Minnesota<br />

Amusement Co. advertising and publicity<br />

head, vacationed in northern Minnesota .<br />

District Manager M. A. Levy, Branch Manager<br />

Saul Malisow and the 20th-Fox sales<br />

staff here attended a meeting in Chicago.<br />

. . . The<br />

The current North Central Allied bulletin<br />

urges exhibitors to "protest with everything<br />

you have" against the proposed $1 an hour<br />

minimum wage for theatre employes. It asks<br />

that the point be emphasized that "minors<br />

should not be placed in the same category<br />

with adult women living alone and entirely<br />

dependent upon their resources"<br />

oldie "Ecstasy" racked up a two-week run<br />

at the neighborhood Suburban World. The<br />

Swedish "One Summer of Happiness" was<br />

at the Arion.<br />

Allied Lakes Session<br />

At Okoboji Tuesday<br />

ARNOLDS PARK, IOWA—Members of the<br />

Allied Independent Theatre Owners of Iowa,<br />

Nebraska, South Dakota and Midcentral will<br />

gather here Tuesday (17) for their annual<br />

midsummer lakes meeting.<br />

Besides business discussions the session<br />

will feature an old-fashioned church chicken<br />

dinner, served by the women of the Arnolds<br />

Park Methodist Church, in the basement of<br />

which the meeting will be held.<br />

Many of the exhibitors bring their families<br />

and stay for a few days' vacation and cooling<br />

off at Iowa's famous blue water Lake Okoboji.<br />

Al Myrick, Lake Park, Iowa, is in charge<br />

of cottage reservations.<br />

Directors will meet Monday night at Picks<br />

Cottages near here.<br />

Assists As 'Success' Director<br />

Richard Maybery has been appointed assistant<br />

director on Hecht-Lancaster's "The<br />

Sweet Smell of Success," released to United<br />

Artists.<br />


•Llelen Windsor, Warner assistant cashier,<br />

ha.s an interesting two weeks ahead of<br />

. . .<br />

her. She left July 7, with her parents, to<br />

drive to Seattle by way of the Black Hills.<br />

In Seattle, the Windsors will pick up Helen's<br />

sister, a member of the WAVES, and go by<br />

boat to Victoria. Later they will drive south<br />

down the coast of California and return home!<br />

Other Filmrowers also are enjoying vacations.<br />

Verne Stevens, Warner shipper, has<br />

completed one week . Newman, NSS<br />

office manager, spent his holiday visiting<br />

Enos<br />

relatives in Iowa and Missouri<br />

Travaini, Columbia, journeyed to California<br />

for her vacation . . . Edna Cloonen, RKO<br />

cashier, spent her time in Seymour, Iowa,<br />

visiting relatives and friends.<br />


Dorothy Fobst, president of WOMn, has<br />

. . .<br />

announced postponement of the charter<br />

luncheon which was scheduled for July. It was<br />

decided to wait until vacations were over so<br />

that no one would have to miss this gala affair.<br />

A September date is being considered<br />

Lester Zucker,<br />

Two<br />

and will be announced later . . .<br />

district manager, was at U-I here<br />

Universal employes were called out of town<br />

by family funerals. Gwelda Jones' mother<br />

died after a 13-year illness. Ralph Olson was<br />

called to Indiana by the unexpected death<br />

of his brother-in-law from a heart attack.<br />

Lou Levy, Universal manager, hosted a<br />

screening of "Francis in the Haunted House"<br />

at the Fox projection room.<br />

Airer Celebrates All Week<br />

COLUMBUS, NEB.—The Columbus Drive-<br />

In observed its sixth anniversary with a weeklong<br />

celebration, culminating in a July 4 display<br />

of fireworks. The week began with a<br />

Thursday and Friday two-for-one coupon<br />

plan, continued with "bumper strip night"<br />

on Monday and buck night on Tuesday. Free<br />

coloring books were given to children under<br />

12 Thursday through Saturday.<br />

FROM US<br />

White Japanese Hulless Popcorn Per 100 lbs. $12.75<br />

XXX Yellow Popcorn Per 100 lbs. 9.75<br />

Standard Yellow Popcorn Per 100 lbs. 7.90<br />

Standard White Popcorn Per 100 lbs. 10.90<br />

"Seazo" Coconut Oil Seasoning Per Case 13.75<br />

Liquid Popsit Plus Seasoning Per Case 15.75<br />

Popcorn Salt Per Case 2.95<br />

No. 400 Automatic Bottom Boxes, P4 oz Per 1000 10.75<br />

No. 300 Automatic Bottom Boxes, 2 oz Per 1000 11.75<br />

Large 25c Popcorn Boxes Per 1000 18.75<br />

1 lb. White Popcorn Sacks Per 1000 2.40<br />

1 lb. Brown Popcorn Sacks Per 1000 1.80<br />

Va lb. Popcorn Sacks Per 1000 1.50<br />

Vi lb. Popcorn Sacks Per 1000 1.20<br />

IV2 lb. White Popcorn Sacks Per 1000 2.95<br />

1 lb. Printed Noiseless Sacks Per 1000 3.90<br />

Vi lb. Printed Noiseless Sacks Per 1000 3.50<br />

Iowa Distributor for Silver Skillet Brand Canned Meats.<br />

Prices Subject to Change Without Notice<br />


1121-23 High St. Des Moines, Iowa<br />


: July 14, 1956 63

. . Walter<br />

. . Oscar<br />


poblucki & Sons, who now own the Highway<br />

5" Drlve-In. opened the Jolly Roger<br />

Kiddylajid directly opposite to the theatre<br />

on July 4 . . . Judging from the promotions,<br />

all the downtown theatre managers were up<br />

to their ears in exploitations. Milt Harman<br />

with •Trapeze" at the WLsconsin; Harry<br />

Boesel, Palace, with "UFO"; Estelle Stelnbach,<br />

Strand, with her 12th week of "Oklahoma!"<br />

and all reserved at that!; Bob Groenert, Alhambra.<br />

with "Screaming Eagles"; Joe<br />

Reynolds. Towne, "That Certain Feeling";<br />

Al Meskis, Warner. "Safari"; Erv Clumb,<br />

River.side, and hLs brilliant push on "The<br />

Great Locomotive Chase."<br />

Over at Fox Wisconsin, Harry Finning has<br />

been transferred to the accounting department.<br />

Replacing him, assisting Al Camillo,<br />

film buyer and booker, is Harriet Ackman<br />

. . . Nanza Schroeder has been added to the<br />

secretarial staff . . . Connie Stevens, secretary<br />

to Al Frank, general manager, is flashing a<br />

big diamond ring.<br />

Here is the correct list of officers and directors<br />

for Allied of Wisconsin: Ben Marcus,<br />

Marcus Theatres, president; Bill Charboneau,<br />

Grantland Theatre, Lancaster, vice-president;<br />

Oliver Ti-ampe. Trampe Theatres, treasurer;<br />

Ed E. Johnson. Roosevelt, secretary; Harold<br />

Pear.son, executive secretary; Sig J. Goldberg,<br />

Hollj-wood, Wausau, national director; and<br />

directors. John P. Adler, Adler. Marshfield;<br />

J. J. Goderski, Airway; Russell Leddy, Orpheum,<br />

Green Bay; Floyd Albert, Strand,<br />

Mount Horeb; FYank Hahn, Bay, Ashland;<br />

Harry Melcher, Unity Theatres; Angelo Provinzano,<br />

Pix; D. S. Deakin, Dells Theatre,<br />

Wisconsin Dells; Martin Holzman, Pix,<br />

Whitehall, and F. J. McWilliams, Portage,<br />

Portage.,<br />

Qgood reasons<br />




TiTmrr<br />

Howard Clarke, booker for Standard Theatres<br />

Management Corp., returned from an<br />

eastern vacation, including a stop at Niagara<br />

Falls . Baier of the Fort Theatres<br />

in Fort Atkni.son is home convalescing after<br />

being haspitalized a couple of weeks . . . Russel<br />

Leddy of the Orphcum Theatre at Green<br />

Bay was a local visitor Thursday (5).<br />

MGM sneak-previewed "Somebody Up<br />

There Likes Me" at the Riverside Theatre,<br />

The picture was well received by press arid<br />

trade members . . . Glen Wood, head booker<br />

for U-I in Minneapolis, was here on vacation.<br />

Wood was a booker here a few years<br />

Edward J. Weisfeldt is now managing<br />

ago . . .<br />

Gran's Oriental, a de luxe house on<br />

the east side. He formerly managed Fox's<br />

Wi,sconsin Theatre here.<br />

Unity Theatres closed the Prairie in Sun<br />

Prairie July 7. No reopening date has been<br />

set but it possibly will be in the early fall . . .<br />

Barry Sherman has sold the local Peerless to<br />

Kenneth Gomow, who took over the theatre<br />

on July 2. Gomow was never in the theatre<br />

business prior to this venture. The theatre<br />

will be closed for remodeling.<br />

Lester Fischer, son of the late Bert Fischer,<br />

an early day local exhibitor who operated<br />

the Alamo, Mozart and Lincoln theatres,<br />

married Dona Haskka July 7. Earl Fischer, a<br />

brother, operated the Alamo Theatre until<br />

recently, when the family closed it . . . Ward<br />

Bently, UA exploiteer, was in town to help<br />

sell "Ti-apeze," now playing at Fox's Wisconsin<br />

Theatre.<br />

Paul Baroni, formerly of Hancock, Mich., is<br />

now manager of the 64 Drive-In at Marinette<br />

. . . Samuel Trinz, formerly operator of<br />

several local theatres and an owner of the<br />

Lubliner and Trinz circuit in Chicago, died<br />

in San Jacinto, Calif., where he had resided<br />

for the past few years . '. Frank Hellstrom<br />

.<br />

has closed the Badger Theatre at<br />

Wittenberg for lack of patronage.<br />

Adlcr's Relda Theatre in Marshfield is also<br />

being dismantled and converted for commercial<br />

use . . . Ben Poblocki installed a new<br />

widescreen and is refiunishing the lobby and<br />

foyer with decorations and carpeting at his<br />

Plaza Theatre in Burlington . Olson,<br />

business agent of Local 164, lATSE, was honored<br />

by the Wisconsin Club of Milwaukee for<br />

his activities leading to better labor-management<br />

relations. He was presented several<br />

gifts for his efforts.<br />


—<br />

——<br />

— —<br />

'Trapeze' Top Grosser<br />

At 225 in Cleveland<br />

CLEVELAND — "Tiapeze" was the big<br />

news of the week at downtown theatres. It<br />

opened very big at the State and kept piling<br />

bigger takes daily, so that the gross for the<br />

opening week was 225 per cent. It moved<br />

to the Stillman for an extended run. Another<br />

boxoffice moneymaker was "The Fastest Gun<br />

Alive," registering 185 at the Stillman. The<br />

Ohio Theatre patrons liked the double feature<br />

program "The Black Sleep" and "The Creeping<br />

Unknown." Other downtown takes were<br />

on the minus average side. Weather was hot<br />

and humid.<br />

(Averoge Is 100)<br />

Allen Crime in the Streets (AA) 75<br />

Hippodrome The Proud Ones (20th-Fox) 85<br />

Lower Mall The Lost Ten Doys (Col), 3rd wk.. . 80<br />

Ohio The Block Sleep (UA); The Creeping Unknown<br />

(UA) 120<br />

Palace Distant Drums (WB); Dallas (WB), reissues,<br />

5 days 65<br />

State Tropeie (UA) 225<br />

Stillman—The Fastest Gun Alive (MGM) 185<br />

'Trapeze' Scores 250 Per Cent<br />

In Opening at Detroit<br />

DETROIT—First run grosses showed some<br />

general improvement, and "Trapeze" paced<br />

the city, opening to terrific business at the<br />

Madison and finishing the week with 250<br />

per cent.<br />

Adams<br />

Bhowoni Junction (MGM), 3rd wl< 90<br />

Broadway Capitol Earth vs. the Flying Saucers<br />

(Col); The Werewolf (Col), 2nd wl< 100<br />

Fox—Mohawk (20th-Fcx) 70<br />

Madison Trapeze (UA) 250<br />

Michigan The Greot Locomotive Chase (BV);<br />

Quinconnon, Frontier Scout (UA) 90<br />

Polms Crime in the Streets (AA); Magnificent<br />

Roughnecks (AA), 2nd wk 110<br />

United Artists Oklohomo! (Magna), 1 9th wk 150<br />

New Summit at Akron Is<br />

Opened by Skirball Bros.<br />

CLEVELAND—After a delay of one year,<br />

Skirball Bros. Summit Drive-In near Akron<br />

finally opened Friday (6). Scheduled to open<br />

last summer, construction was held up by<br />

engineering difficulties and also by the heavy<br />

spring rains. The Summit, estimated to<br />

cost close to $500,000, accommodates 1,360<br />

cars. It is said to be the finest outdoor theatre<br />

in the greater Cleveland exchange area,<br />

which has approximately 105 drive-ins in operation.<br />

Ezra Skirball, who has been manager of<br />

Skirball's Stark Drive-In, Massilon, has been<br />

appointed manager of the new Summit.<br />

Continental Bookings Set<br />

In Mideast Territory<br />

NEW YORK—Sanford W. Weiner,<br />

general<br />

sales manager of Continental Distributing, has<br />

set up playoffs on "The Ladykillers" and<br />

"The Night My Number Came Up" in the<br />

Cleveland and Cincinnati areas. They include<br />

four Cleveland first run engagements<br />

and first run situations in Akron, Canton,<br />

Lima, Mansfield, Marion, Sandusky, Steubenville,<br />

Toledo, Warren and Youngstown.<br />

Cincirmati territorial dates were set with<br />

the Guild, Cincinnati, and in Dayton and<br />

Lexington, Ky. Dayton also booked "Adorable<br />

Creatures."<br />

To Reopen at Youngstown<br />

YOUNGSTOWN. OHIO—The State Theatre<br />

will reopen July 20, with Thomas Long<br />

as manager.<br />

Film Truck of Michigan<br />

And Ray Branch to Court<br />

DETROIT—The long-smoldering feud over<br />

the operations of Film Truck Service, which<br />

erupted at the Allied Theatres of Michigan<br />


convention three months ago, reached a head<br />

here in a suit and countersuit filed in Wayne<br />

County circuit court.<br />

The issue is of dominant interest in this<br />

territory for two reasons: (1) Film Truck has<br />

provided film carrier service to most Michigan<br />

theatres outside of Detroit for over a<br />

quarter century, and (2) as the result of a<br />

program of diversifying ownership in the past<br />

few years, some 50 Michigan exhibitors are<br />

now stockholders. Two exhibitor leaders hold<br />

key offices; Ernest T. Conlon, Michigan Allied<br />

executive secretary, and William Clark<br />

of Clark Theatre Service, secretary and vicepresident,<br />

respectively.<br />

Suit first was filed by Ray Branch, a former<br />

president of Michigan Allied for nearly<br />

two decades, against Film Truck for about<br />

$6,000, based on his service as general manager<br />

until last spring.<br />

Then in a statement to Film Truck stockholders,<br />

Mrs. Gladys B. Pike, who resumed<br />

the presidency of Film Truck a few months<br />

ago, said that Branch "used the harsh remedy<br />

of garnishment before judgment in the<br />

attempt to bring the corporation to its knees<br />

before this matter could be justly considered<br />

by our legal process."<br />

In a detailed answer. Film Truck Service,<br />

through its attorneys, admitted that<br />

Branch was employed at a salary of $150 a<br />

week as general manager for several years,<br />

but denied he had any employment contract<br />

or any yearly contract, and stated he was<br />

discharged and excluded from the offices<br />

about March 13. Accordingly. Film Truck<br />

maintain.s that Branch's claim against it<br />

should be discharged, and he should be made<br />

to pay the company some $225,000.<br />

The money is sought in a countersuit<br />

against Branch which asks $75,000 on each<br />

of three counts as follows:<br />

1. About June 25, 1953, Mrs. Pike and Miss<br />

Jane V. Robin.son, her sister, who is treasurer<br />

of the company, agreed to .sell 10,666<br />

and two-thirds shares In Film Truck to<br />

Branch under a contract. This gave Branch.<br />

alleged, control of the company, by voting<br />

it is<br />

the shares held in e.scrow, with the understanding<br />

that he was to sell the stock to<br />

various exhibitors, the payments to be released<br />

to the two women.<br />

It is alleged that certain Branch "representations<br />

were false and he did not have<br />

the contracts, ability, nor did he act in good<br />

faith to enhance the goodwill and financial<br />

position of the business." Damages for "false<br />

and fraudulent representations" is sought.<br />

2. It is alleged that Branch "used his position<br />

of trust and responsibility to put the<br />

corporation out of business with the purpose<br />

of obtaining the valuable certificate of public<br />

convenience and necessity held by the<br />

corporation and establishing a new business<br />

altogether." It is this certificate which Ls<br />

considered to be the invaluable basic asset of<br />

Film Truck Service. It is claimed the company<br />

suffered "the loss of goodwill, customers,<br />

business, financial standing, and other<br />

grievous losses due to Branch's attempt in his<br />

position of trust to destroy the business."<br />

3. Numerous details of alleged mismanagement<br />

are cited, such as "refusing to carry<br />

out reasonable requests of customers, antagonizing<br />

customers, failing to devote full<br />

time and attention to corporate activities,<br />

etc." As a result of this, it is stated, the<br />

company "in effect was on the brink of total<br />

collapse."<br />

Cumulative damages on the three counts<br />

sought would be $225,000.<br />

Edmund Goulding is directing the Charles<br />

Brackett production, "Teen Age Rebel," a<br />

20th-Fox film.<br />



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1206 Cherry St. • loledo 4, Ohio<br />


: July 14, 1956 ME 6S

I<br />

. . Marshall<br />

. . John<br />

: July<br />

. .<br />

. .<br />


Ha/.fl and Loren Solether, owners of the<br />

Falls Theatre in Chagrin Falls, celebrated<br />

their 40th wedding anniversary .<br />

Victoria Shaw of "The Eddy Duchin Story"<br />

was in town two days to meet the pre.ss and<br />

make TV and radio appearances . . . Milt<br />

Grant of Silk Proce.ss Screen Co. and Variety<br />

Club's second chief barker, missed out<br />

in the gin rummy tournament to an associate<br />

club member, William Krause . . . Here<br />

on a vi.sit from Miami Beach, where he has<br />

a cafe and package store on the 79th Causeway,<br />

was Ralph Rose, onetime owner of the<br />

Film building cigar store.<br />

Nativa Roberts, MGM booker, was vacationing<br />

in the east with stopovers in New<br />

York and coast vacation spots . . . MGM<br />

.<br />

in the fall . . .<br />

shipper Steve Andrews also was on a vacation<br />

Back from an automobile trip<br />

. .<br />

. through Colorado and Arizona were Don<br />

Jacobs, manager of the Parma Theatre,<br />

Parma, and his wife . . . Nat Barach, NSS<br />

manager, and wife spent the Fourth of July<br />

with Toledo relatives Fine, Variety<br />

Club chief barker, says negotiations have<br />

been completed to move the club headquarters<br />

from the Hollenden to the Tudor Arms Hotel<br />

July 27 is the date and<br />

the Lake Shore Country Club is the site of<br />

the Variety Club's annual golf tournament.<br />

For those who don't play golf there will be<br />

swimming and other outdoor games. And for<br />

all there will be dinner.<br />

Max Mink, manager of the Palace, and<br />

wife have been in Rochester. Frank Smith<br />

Lyn Hogue Trammer, secretary<br />

relieved . . .<br />

and office manager for Academy Film Service,<br />

became the mother of a baby son<br />

Oscar Markovich, Miami and New<br />

.<br />

York<br />

businessman who got his start as a Toledo<br />

newsboy and candy vendor in Toledo theatres,<br />

has purchased, in association with<br />

George Wasserman, the Lucerne Hotel in<br />

Miami Beach for a reported four million<br />

dollars.<br />

AT TESTIMONIAL DINNtK— Xttendmi; the recent testimonial dinner honoring<br />

Morris Lefko in Cleveland, top photo, left to right: Elmer Lux, emcee; George Mc-<br />

Kenna. Lafayette Theatre; Lefko; Gus Basil and Spencer Balser, Basil circuit, all of<br />

Buffalo. N. Y. Center photo: Sam Schultz and Nate Schultz of Allied Artists and Bill<br />

Onie, Cincinnati circuit owner. Bottom photo, Detroit guests at the affair: Ed Stuckey,<br />

Butterfield circuit; Lefko; Dan Lewis, buyer for Cooperative Theatres; Howard Mlnsky,<br />

Paramount district manager, and Harold Brown, United Detroit Theatres.<br />

Sell Airer's Competitor<br />

CLEVELAND—Kiddyland amusement park<br />

occupying a five acre tract on Northfield<br />

road, next door to the East Side Drive-In,<br />

has been sold for a reported $175,000 to a<br />

Cleveland corporation composed of Louis<br />

Cowan, Louis Fodor and Gerhard Kronenberger.<br />

I<br />

Personalized Film Buying & Booking<br />


in the Cleveland Exchange Area<br />

• Styled to Vour Individual Situation •<br />

Phones:<br />

HERBERT H. HORSTEMEIER I sup^nnr 1.7222<br />

66<br />

409 Film BIdg.<br />

ONtario 1-9812<br />

Cleveland 14, Ohio<br />

Mel Donlon Again Is Head<br />

Of Nightingales Club<br />

DETROIT—Mel Donlon of the Beverly<br />

Theatre has been re-elected president of the<br />

Nightingales Club, Filmrow social organization.<br />

Other officers elected include Floyd H.<br />

Akins, Circle Theatre, vice-president and secretary<br />

of the bowling league; Edgar Douville,<br />

Westown Theatre, treasurer; Jack Pickering,<br />

financial secretary, and Roger Valliquette,<br />

recording secretary.<br />