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Kontoi

JULY 14. 1956

/ne rdue (^ ine /v7o^&&rt MctuAe ynAcd^

Doris Day and James Stewart, as they appear in a scene in "The Man Who

Knew Too Much," the Poromount-Altred Hitchcock production which hos

been selected by the Notionol Screen Council to receive the June BOXOFFICE

Blue Ribbon Award. The Award was mode on the basis of general merit ond

the picture's wholesome fomily entertainment values .

. . Poge 24.

>• motUr at th* Po»i

I waskly bv AMocia'>

Clly. Mo. Si/1

11 Kl.t.on, 13 00 p«f v»o/. Notionol E.lilion

NATIONAL EXECUTIVE EDITION

iiKlu4ln« Ikt SMitdwl Ntn tin or All [dltlani


EVERYBODY

LIKES

N.Y. P«fWfMf

*»««

'*"*'''«

screen-

^?

SOMEBODY!

The Excitement of the Week is M-G-M's

SOMEBODY UP THERE LIKES ME

VARIETY RANKS IT WITH I'LL CRY TOMORROW"

"Excitement and heart-tug in another of M-G-M's hard-hitting biopix.

Superbly done. The same gutsy dramatic quahty featured in M-G-M's 'Love

Me Or Leave Me' and Til Cry Tomorrow,' is present here in full measure.

Also, 'Somebody' has the real-life punch of 'On The Waterfront' to grip the

viewer and swell ticket sales. Sure of strong word-of-mouth to aid the selling."

FILM DAILY PREDICTS: "STRONG BOX-OFFICE"

''Highly popular entertainment of the first rank. A strong box-office contender.

Should score highly. First-rate drama, touched off with fine bits of comedy."

M.P. EXHIBITOR FORECASTS: "BOX-OFFICE HIT"

"Superior screen entertainment. Excitement, drama, wonderful performances.

This entry could go far both box-office wise and from an entertainment

viewpoint."

M. P. HERALD SAYS: "TO REPEAT SUCCESS OF BOOK"

"The frankly told best-selling autobiography, has been brought to the screen

in a strikingly performed production. Having captured a large section of the

reading public, it seems destined to repeat its success as a motion picture."


SHOWMEN'S TRADE REVIEW RAVES ABOUT IT

"Excellent! Turbulent, exciting, heart-warming, terrific. Acting triumph for

Paul Newman. Everybody out there is

sure to love 'Somebody Up There'!

Screen's most rewarding entertainment. Your patrons will thank you."

HOLLYWOOD REPORTER HAILS: "VERY BIG ONE"

"This will be one of the very Big Ones in box-office returns and in critical

kudos. Sock popular B. O. attraction with a great heart. One of the most

absorbing pictures ever made."

M. P. DAILY SAYS: "IT WILL EARN A FORTUNE"

"A box-office knockout. Paying audience reaction to this one rattled the

rafters. It has sheer theatrical entertainment. It figures to earn a fortune."

HOT

TYPEWRITERS!

ON!

N.Y. PRESS POURS IT

"Hard, biting movie — and a good one . . . these are real people. Paul Newman

should jump to movie stardom with this role. First-rate!"

-WILLIAM K. ZINSSER, Herald Tribune

"Excellent! Genuine emotion ... powerful. You'll find this picture extraordinarily

appealing!"

—ARCHER WINSTEN, Post

"Tremendous crispness and pace!"

-BOSLEY CROWTHER, Times

"Amazing and heartening story . . . An effective human document . . . Well

worth seeing!"

"Action . . . laughter

-WANDA HALE, Daily News

and wit!" -ALTON COOK, World-Telegram

"Immensely absorbing . . . remarkably realistic and compelling . . . believable

."

at all times . .

-ROSE PELSWICK, Journal-American

"Sympathetic warmth that cannot be denied. Explosively funny humor.

Take our advice. Go see it!" * -JUSTIN GILBERT, Daily Mirror

M-G-M presents ''SOMEBODY UP THERE LIKES ME" starring PAUL NEWMAN •

PIER ANGELI

with Everett Sloane • Eileen Heckart

• and Sal Mineo • Screen Play by Ernest Lehman • Based on the Autobiography

of Rocky Graziano Written with Rowland Barber • Directed by Robert Wise • Produced by Charles Schnee


I Available in Perspecta Stereophonic or 1-Channel Sounds


OPENING DAY SMASHED EVERY

OF BOTH THE CRITERION AND

ANDTHAfS HOW THEY'RE POU^


ECORD IN THE ENTIRE HISTORY

TTON THEATRES, NEW YORK!!

ING IN EVERYWHERE IT OPENS!


.

•••••••

becomes

s best!

20th CENTURY-FOX presents

^^

COLOR by DE LUXE

^^ ^^ C* Kroducea Produced Dy by Directed Uirectea by screenplay Screenplay oy by

CINEMaScOPE

I (§1

buddy ADLER JOSHUA LOGAN GEORGE AXELROD

• •

and introducing

Hollywood's newest

hunk of man. .

DON MURRAY

ARTHUR O'CONNELL

BETTY FIELD

EILEEN HECKART

>d on the Stage Ploy by Williom Inge


THE NATIONAL FILM WEEKLY

Published in Nine Sectional Editions

BEN

SHLYEN

Editor-in-Chiel and Publisher

DONALD M. MERSEREAU . . Associote

Publisher & Generol Manager

JAMES M. JERAULD Editor

NATHAN COHEN. .Executive Editor

JESSE SHLYEN. .. .Manoging Editor

HUGH FRAZE Field Editor

AL STEEN Eastern Editor

IVAN SPEAR Western Editor

LARRY GOODMAN. Promotion Editor

I. L. THATCHER. .Equipment Editor

MORRIS SCHLOZMAN . Business Mgr.

Publication Offices: 825 V.in Bnint Blvd..

Kansas City 24, Mo Naltian Colien. Exectitlve

Editor: Jes.

Central Offices: Editorial— 920 No. Michigan

.Ave.. Chicago 11. 111.. Frances B.

Clow. Telephone Sl^perlor 7-3972. Advertising—.IS

East Wacker Drive. HilcaEO 1.

111.. Euing Iliitrhison and E. E. Yeck.

Telephone ANdover 3-3042.

Western Offices: Editorial and Film Advertising—6404

Hollywood Blvd.. Holl.vwood

2S. Calif. Ivan Spear, manager. Telephone

HOllpvood S-llSB Equipment and

Non-Film Advertising— 672 S. Lafavette

Park Place. Los Angeles. Calif. Boh Wett-

!teln, manager. Telephone ntlnklrk 8-22S6.

London Office: Anthony firuner, 41 Wardour

St. Telephone OERard 5720/8282.

Tlle MnnERN THE.ATRE Seel Inn Is included

In the first issue of each month.

AtLinla: Paul .lones, The Constitution.

.Albany: .1. S. Conners. 21-23 Walter Ave.

Baltimore: George Browning. Stanley Thea,

Birmingham: Eddie Biidcer. The News

Boston: Frances Harding. Lib. 2-930.";.

Charlotte: Annie Mae Williams. ED 2-1254.

Cincinnati: Lillian Laz.irus. 1746 Carrahen.

Cleveland: Elsie 1-oeb. Fairmoimt 1-0046.

Cohimbus: Fred Oestrelcher. 646 Rhoades

Place.

Dallas: Frank Bradley. 2n08A .lackson St.

Denver: Jack Rose. 1645 Ijifayelte St.

Tlta Moines: Buss Schoch. Register-Tribune.

Detroit: n. F. Reves. Fox Theatre Bldg.

Indianapolis: Corbin Patrick. The Star.

.Iicksonville: Robert Cornwell. 323 E. Bav.

Memphis: Null Adams. 707 SpMng St.

Miami: Kitty Harwood. 66 S. Hibiscus.

Milwaukee: Wm. Nlchol. 636 N. 14th St.

Mlnneanolls: I>.s Rees. 2123 Fremont Sr].

New Haven: Walter Durtar. The Register.

N Orleans: L. Divver. SSIS Prllchard n

Oklahoma City: .loyce Outhier. 1744 NIV

17th St.

Omaha: Irving Baker. 911 N. 51st St

Philadelphia: Norman Shigon. 5363 Berk

Pittsburgh: R F. Klingensmith. 516 .leannette.

Wilklnsburg. Churchill 1-2801,

Portland. Ore.: Arnold Marks, .lonmal.

St. I/>uls: Dave Barrett. 5149 Rosa.

Salt Lake City 11. Pearson. Peseret Ne«s.

San Antonio: Lrq Krtnrr. 230 San Pedro

San Francisco: Gail l.inman. 2S7-2Sih

Ave., Skyline 1-4355: Advertising: .Ifrrv

Nowell. Howard Bldg.. MI 6-2522

Washln-t


IT'S

OFFICIAL: WARNER BROS.

PASSES TO SEMENENKO GROUP

Jack Warner Is Elected

President; Three New

Members on Board

NEW YORK—The sale of Warner Bros.

Pictures to a sroup headed by Serse Semenenko.

Boston banker, has been completed.

Official announcement of its completion

was made Wednesday (11> by Warner

Bros. Negotiations for a ma.ior portion of

the stock of Hany M. and Major Albert

Warner in the company had lasted several

months.

SOLD FOR 518,000,000

Tlie two brothers and members of their

families are reported to have sold 600,000

shares of stock for about $18,000,000. Jack L.

Warner is said to retain 200.000 of his estimated

330,000 shares. That would make him

the largest individual stockholder.

The Semenenko group includes Charles

Allen jr.. senior pai'tner of Allen & Co., investment

bankers, and board chairman and a

director of a number of important corporations.

Jack L. Warner, vice-president in charge

of production, as previously indicated, was

elect.ed president. He succeeded his brother,

Harry M. Warner. Harry and Albert Warner

will continue on the board of directors to

which Semenenko, Allen and Benjamin Kalmenson

have been elected. The composition

of the board otherwise remains unchanged.

Kalmenson is executive vice-president of

the parent company. P»reviously, he was vice-

JACK L. WARNER BENJAMIN KALMENSON SAMUEL SCHNEIDER

president in charge of distribution and president

of Warner Bros. Pictui-es Distributing

Corp.

Samuel Schneider continues as vice-president

and assistant to the president, with the

added responsibilities of treasurer.

Jack Warner announced that all of the

worldwide facilities of Warner Bros, and its

subsidiaries will be "directed more vigorously

to the acquisition of the most important

story properties, talents and to the production

of the finest motion pictures possible.

"Our sole purpose," he said, "is to work

wholeheartedly toward the providing of a

constant supply of important and challenging

motion picture product for the U. S. and for

the world markets.

"By producing motion pictui-es of merit, we

not only are assuring the exhibitors of a

Into New Executive Positions at Warner Bros.

continuous flow of product for their theatres,

but we also are reaffirming our faith in the

motion picture industry generally and in our

company specifically,

"We intend to go forwaxd with absolute

confidence in the future of this business and

in the great contributions which we know

Warner Bros. Pictures will make toward that

goal. The exhibitors and the public can

confidently expect that Warner Bros. Pictures

will spare no effort to develop a continuous

program of quality motion pictures."

Warner also expressed his pleasure that his

brothers, the directors and the new financial

group have put under his direction "the

perpetuation of the company which our family

has pioneered." He thanked employes and

stockholders for loyalty and devotion to the

company, and assured them that the company

is "in business more confidently and more

proudly than ever before."

Serge Semenenko Long a Figure in Film Finances-

Alien, New Board Member, an investmenf Banker

SERGE SEMENENKO, who headed the group of investors

acquiring a major share of the stock held by

Harry M. and Albert Warner, has a long record of

interest in the motion picture business. This interest

has extended back 20 years, during which he took part

in the financing and reorganization of Paramount,

Loew's, Universal, Columbia, Warner Bros., RKO Radio

and Stanley Warner Corp. He is senior vice-president

and a director of First National Bank of Boston, and

his industrial associations are extensive and eminently

successful. He is a director of Chemway Corp., American

News Co., Hoving-Bonwit

Teller,

City Stores, Minne- SERGE SEMENENKO

sota & Ontario Paper Co., United-Carr Fastener Corp.,

and has additional interests in oil, machinery and

other industries.

CHARLES ALLEN JR., who becomes a member of the

board of Warners, is senior partner of Allen & Co.,

investment firm. He is chairman of the board of such

CHARLES ALLEN JR,

indu.strial organizations as Colorado Fuel & Iron Corp.,

John A. Roebling's Sons Corp., Wickwire Spencer Steel,

Cincinnati, Newport & Wyoming Rwy. and North

Kansas City Development Corp. as well as on the

board of Pepsi-Cola, Polarus Steamship Co., American

Bosch Arms and American Wire Fabrics Corp.

Volk Bros., Mpls., Abandon

Antitrust Suit Appeal

MINNEAPOLIS—Volk Bros., which operates

two of the country's most luxurious suburban

theatres, has called it quits in its antitrust

fight with the major distributors. The

firm on Thursday (12) announced it had

abandoned its appeal from a completely adverse

federal court decision in their suit

against the majors, Minnesota Amusement

Co. and RKO Theatres. The Volks had sought

$1,000,000 in damages on a conspiracy charge

as well as day-and-date availability with

Minneapolis Loop first run and moveover theatres.

The court here said the distributors

could sell first run to whatever theatres they

J. Cheever Cowdin Joins

N. Y. Brokerage Firm

NEW YORK—J.

Cheever Cowdin, who was

chairman of the board of Universal Pictures

from 1936 to 1949, has joined the New York

brokerage firm of Cady, Roberts & Co.

Cowdin, who began his career in finance as

a partner in Bond & Goodwin in New York,

was later vice-president of Blair & Co. and

Bancamerica Blair Corp. He also has played

a leading role in the formation of several

American aviation companies.

BOXOFFICE July 14, 1956


"

MODEST-BUDGETED FILMS SEEN;

NEW MGM POLICY ON BIG ONES'

No Bigness Simply for

The Sake of Bigness,

Says Dore Schary

HOLLYWOOD—Indicating a significant

change in Metro-Goldwyn-Mayer's production

policy, with a trend toward more

modestly budgeted pictures, Dore Schary,

studio chieftain, ordered the Immediate inauguration

of a "severe and disciplined

economy drive" at a meeting of 110 of the

organization's key personnel.

ECONOMY DOWN THE LINE

Schary stressed to the attending executives,

producers, directors, writers and department

heads that there is no choice except to cut

costs all along the line, and that drastic

economies must be maintained by everyone

concerned if the studio is to be operated profitably

in the futui-e.

"We are just emerging from an era in the

entire business of making big pictures for

'bigness' sake," Schary said. "This road

turned out to be a blind alley. In the last

year and a half, our most profitable pictures

have been those made at a reasonable cost.

"MGM is still willing to put as much

money as is necessary into a given project,

provided that money is controlled and seen

on the screen. But we are going to be a lot

more careful in the future. We are going to

have to reduce oui- 'margin of error.'

Accenting need for wholeheai'ted cooperation,

the studio head cited the importance

of careful plamiing of each step taken on

every picture from the time of story purchase

until the finished print is delivered for distribution.

Production costs in the past 20 years have

increased by 500 per cent, but grosses have not

increased in the same proportion, he said.

"More and more attention in recent years

has been given to the selection and production

of MGM pictures for the world market,"

Schary continued, "and that this policy

has been successful is demonstrated by the

fact that since 1940, MGM has made 90 pictures

with a world gross of more than five

million dollars each. Previous to 1940, only

five pictures had gi-ossed that much.

PLANS FOR 10 FILMS

Schary also outlined plans for ten MGM

pictures to be started within the next two

months. Three pictures now are in work.

Again he emphasized that for the successful

picture, the returns still will remain large.

Ten years ago, he said, world grosses of seven

million dollars on an individual picture were

very few. Today a .solid hit can achieve that

worldwide figure and perhaps, in some instances,

more.

Among pictures scheduled to go into production

soon are "Ten Thousand Bedrooms,"

"Something of 'Value," "The 'Vintage," "The

Wings of Eagles," "Pattern of Malice," "Silk

Stockings," "Designing Woman," "Tip on a

Dead Jockey," "Les Girls" and "Capital

Offense."

BOXOFFICE : : July 14, 1956

DORE SCHARY

Speaks Out /or 'Reasonable' Budgets

TOA Names Stellings

To Showmanship Post

NEW YORK—Ernest G. Stellings of Charlotte

has been named chairman of the national

showmanship conference of Theatre

Owners of America to be held July 30, 31 at

the Edgewater Beach Hotel, Chicago. Myron

N. Blank, president, made the announcement.

Theatre showmen will attend the conference

and exchange showmanship opinions and suggestions

on a regional basis. Campaigns that

promise to be outstanding boxoffice aids will

be presented at the TOA convention here in

September. By sorting the wheat from the

chaff in advance of the convention instead of

on the convention floor, much time will be

saved, it is felt.

Suggestions will come from the sub runs

to attend the Chicago gathering. He said

that another tentative plan had been to select

a cross-section of members on a geographic

and operating unit basis of both large

and small theatres.

"In so doing," he said, "we have undoubtedly

passed up some valuable men who could

give assistance to us. Consequently, we take

this opportunity to invite all TOA members."

Stellings, an exhibitor since 1912, is president

of Stewart and Everett Theatres.

Number of the Majors

Considering Less

Costly Pictures

NEW YORK—The statement in Hollywood

this week by MGM's Dore Schary to

the effect that the era of big pictures for

the sake of bigness had ended, apparently,

is an echo of what other companies, also,

have been thinking for some time.

CONCERNS WIDE FILM

This, especially, is true in connection with

wider film dimensions, such as 65mm and

Cinemascope 55. The trade regards the outcome

of MGM's "Raintree County" in 65mm

as the big test. It is expected that the 65mm

process may well rise or fall with that picture

which is the sole entry in that category.

The future of 20th Century-Fox's Cinema-

Scope 55 at present is indefinite. The boxoffice

success of "The King and I" in the

latter process may spur the company to add

to its "55" schedule, although even 20th-

Fox's competitors have been heard to say

that the picture would have been a smash

hit in any process.

Currently under consideration by 20th-Fox

as the next Cinemascope 55 production is

"Boy on the Dolphin," which is slated,

tentatively, for production in Greece. However,

no decision has been made.

PAYING OFF PROFITABLY

Some major companies have found, or. perhaps,

rediscovered that moderately budgeted

pictures aimed at the twin bUl market are

paying off profitably. This factor is said

to have influenced 20th-Fox's decision to take

on six productions to be made by Regal Pictures.

These will be in black-and-white

Cinemascope, a departure from the company's

original intent to limit all Cinemascope product

to color. And 20th-Fox is making a

black-and-white Cinemascope on its own,

"Teen-Age Rebel."

Other companies are reported eyeing the

lower-budgeted pictures as supplemental

product, with cost ceilings at $200,000.

Decision Expected Soon

On Credit Plan Survey

NEW YORK—An early selection is ex-

as well as first runs and be of assistance to

all types of theatres. It is expected that

some will be highly original and valuable.

The idea of the showmanship conference

followed an earlier tentative plan to cull ideas

from the smaller showmen at the convention.

The thought then was to seat them on a

regional basis and lock out the big circuit pected of the research organization which

operators whose presence might embarrass will survey the public attitude in the Indianapolis-Marion

County area toward a plan to

them. The new plan caters to the little

fellow as well as the big showman.

have theatres there extend credit on admis-

Stellings said all TOA members are invited

sions.

The matter was discussed again Tuesday

(10) at a meeting of the subcommittee of the

general sales managers committee of the

Motion Picture Ass'n of America, headed by

William C. Gehi-ing, 20th Century-Fox vicepresident.

It was held at the office of Charles

M. Reagan, MGM vice-president in charge of

sales.

If the public survey turns out favorably,

the plan can be put into operation within a

six-to-eight-week period, Gehring said.


Edmund C. Grainger Named

Crescent General Manager

Chain of 75 theatres in Tennessee. Kentucky

and Alabama now being supervised out

of Nashville headquarters by former executive

of 20th Century-Fox. Shea Enterprises,

RKO Theatres and Republic Pictures.

Movie Attendance at Peak

Among Persons 20-29

Look Magazine survey finds 7.500.000 in that

age group saw at least one film during

selected week in February; teenage attendance

next highest with 4.500.000: larger

share of audience in suburbia and small

cities.


MPEA Embargo Will Remain

On Film Exports to Spain

Eric Jolmston's office says government

there must make next move in long dispute

over number of licenses to be granted, dubbing

costs and attempt to force distribution

in U. S. of Spanish films.


Smaller British Exhibitors

Take Tax Plaint to Public

Letters to newspapers claim that entertainment

levy is closing hundreds of houses

and ask support of campaign for immediate

relief from "over-systematic taxation"; revenues

and tax deductions given in detail.


Columbia Broadcasting Co,

Ends Manufacture of Sets

Triple Features Abandoned

By Philadelphia Drive-Ins

William S. Paley. board chairman, and

Frank Stanton. pre.iident, say decision applies

to both television and radio receivers;

no reason given; manufactiu'ing of records.

phonographs and tubes and research to continue.

Ik-

Exhibitors in that area agree on elimination

July 24; will reconsider October 1: also

decide to restrict SI a carload admissions to

not more than two days a week and not during

a weekend.

*

Atlas Corp. Stockholders

Act on Stock Conversion

Floyd Odium, president, reiwrts they have

requested conversion of 1,365,000 shares of

new common into new 5 per cent $20 par

preferred; one exception is Howard Hughes,

largest holder of old RKO common stock,

who retains common shares.

*

France Tops Hollywood

In Current Production

Report 31 production units at work in

Paris last week; in Hollywood. 22 pictures

were before the cameras: however, some on

the French stages were being produced by

O. S. companies.

'Moby Dick; King' Big

In NY and All Key Spots

"Moby Dick" drew long lines in New York on opening day (July 4) outstde the Criterion

Theatre as seen in the above photo. The Warner picture also opened the same

day at the Sutton, east side house, and broke records at both theatres.

NEW YORK—The opening of such "block-

at the Stanley, Philadelphia, and at the

busters" as Warner Bros.' "Moby Dick" and Stanley. Baltimore, and the Paramount, Pantages

"The King and I." 20th Century-Fox Cinema-

and Wiltern, Los Angeles. "Moby Dick"

Scope 55 feature, on Broadway, as well as in is in its second big weeks at the State. New

other key cities throughout the U. S., resulted

Bedford. Mass., where the picture had its

in a strong business upturn, even world premiere, and at the Astor Theatre,

greater than the business spurt dm-ing the Boston. "The King and I" also did the biggest

July 4 period of a year ago. The Saturday

business in three years at Grauman's

and Sunday, both before and after the Independence

Chinese Theatre, Hollywood, and the Pox,

Day holiday, were tremendous, with San Francisco, and ahead of last summer's

long waiting lines at several of the Times "Seven Year Itch" in Chicago, Atlantic City,

Square houses.

Buffalo, Pittsburgli, Boston, Denver, Seattle

"Moby Dick," which opened July 4 at two and Washington, D. C. "The Eddy Duchin

theatres, the Criterion on Broadway and the Story" has been running ahead of Columbia's

east side Sutton, set new records at both "Picnic" in Philadelphia, Los Angeles, Chicago

houses, according to Warner Bros., and long and New Orleans.

waiting lines were in evidence opening day at The total gross for the July 4 week at the

the Broadway house. "The King and I,"

21 fii-st run houses in Manhattan, including

which gave the Roxy Theatre its best week

the east side aj't theatres, was far ahead of

since "The Robe" in 1953, had a smash second

week with a long run in prospect. Busi-

the corresponding week in 1955. Other pictures

which did strong business included

ness for the third week of "The Eddy Duchin

Story" at the Radio City Music

"Somebody Up There Likes Me" in its opening

Hall varied

only slightly from the terrific gross of the

week at Loew's State; "That Certain Feeling,"

two first weeks at the world's largest theatre

and the total for the three weeks approached

in its third and final week at the Paramount;

"The Proud and Pi'ofane," in its fourth week

the $500,000 mark.

at the Astor Tlieatre, and "Trapeze," in its

In other key cities, the record pace for fifth good week at the Capitol. "The Great

these three films was the same, with "Moby

Dick" setting a new high in its first six days

Locomotive Chase" slipped in its second week

at the Mayfair, after a strong opening week.

Fabian Denies Report He's Selling SW Circuit, Cinerama

NEW YORK—Reports that S. H. Fabian,

president of Stanley Warner, was considering

the disposal of the Stanley Warner theatres

and the company's Cinerama operations were

denied by Fabian on Wednesday (11).

"I have no intention of selling the Stanley

Warner theatres." Fabian said.

Fabian originally was linked with the deal

under which the Serge Semenenko group

took over Warner Bros. Pictures but was

stymied because of consent decree restrictions.

Rumors had been afloat that he was

angling for the sale of the SW houses which

would permit him to head up Warner Bros.

In a formal statement. Fabian said:

"Certainly I'm interested in production.

Our theatres— all theatres—live from motion

picture production. Like every other exhibitor,

I am very much concerned about the shortage

of product that now exists. I am still hopeful

that the present production companies

can furnish our needs."

In regard to Cinerama, Fabian said that

last week the theatre gross reached its highest

figui'e.

"We are working to expand Cinerama theatres,

to improve Cinerama technically and

plans are under way for more productions

which will maintain Cinerama entertainment

supremacy." Fabian concluded.

Development Is Reported

Of New 16mm Test Film

NEW YORK—The Society of Motion Picture

and Television Engineers has a new

16mm test film that measiu'es registration,

aperature size, resolution, shutter timing, centering

of the image and steadiness of its own

test image with respect to perforation. It

also provides a "thousandths scale" for measui-ing

film movement in double-exposure testing

of printer steadiness.

10 BOXOFFICE July 14, 1956


20th ANNOUNCES

Rigger than

A MOTION PICTURE SO

YOU MUST ASK

^

did

they

dare

to

^

^

make

I

it?


A saMT him take

the first pill...and the

next«..and the next!

Then he ^was lying for

theni..*begging for them...

forging prescriptions for

theni.**and then...''

20th CENTURY-FOX presents

JAMES MASON

BARBARA RUSH

«i

jigger

than

LIFE-SAVER 01^

LIFEDESTROYE?

"/ prescribed it

he misused it.

COLOR by DE LUXE

CiNemaScoP^

co-starring WALTHER MATTHAU with Robert Simon . Christopher Olsen

Produced by Directed by Story and Screenplay by

JAMES MASON- NICHOLAS RAY- CYRIL HUME and RICHARD MAIBAUM

Based on an article in The New Yorker by Berton Roueche


A theme so vital • • •

so violent that we

urge you to

bring all your

contpasslon and

understanding

to It!

^p^Mm^m:

20th delivers its

most startling attraction

since "THE SNAKE PIT"...

from the director of

"REBEL WITHOUT A CAUSE"!


ONLY 5/ OF 4,500 THEATRES OWNED BY DIVORCED CHAINS

Drive-Ins Still Eluding

Ex-Affiliated Circuits

By J. M, JERAULD

NEW YORK—Opening of the fourth Loew's

Theatres Drive-In at Keyport, N. J., July 3

served to point up the fact that since divorcement

approximately 4.500 drive-in theatres

have opened and only 61 of these are operated

by affiliates of the defendants in the

antitrust suit—56 by Paramount Theatre

affiliates, four by Loew's Tlieatres. one by

former 20th Century-Fox affiliates and none

by RKO.

Schine Theatres and Crescent Amusement

Co.. which have figured in antitrust actions,

also have been chary about going into the

drive-in competition. Crescent has six and

Schine none. The Schine case is still pending

in the U. S. District Court at Buffalo.

NEW competiti\t: factor

These developments have introduced an

entirely new factor into the competitive situation.

Loew's is now studying it and is

expected to apply for Department of Justice

permission to build more open-air theatres.

Since the first rush to build drive-ins many

of them have fallen by the wayside, but it

is estimated that between 4,500 and 5,000 are

in operation.

Drive-in circuits have been created. There

are five of them that operate drive-ins exclusively

in California, New Mexico, Texas,

Florida and Georgia.

Two circuits which have developed in the

past few years and operate a few indoor theatres

as well as drive-ins jump from one

widely separated place to another and are

expanding aggressively.

These are the Smith Management Corp.

of Boston and Redstone Drive-In Theatres,

also of Boston.

Smith Management has 42 drive-ins, eight

of which are in Massachusetts, one in New

Hampshire, four in New Jersey, three in New

York state, and others in Chicago, Indianapolis.

Des Moines, Council Bluffs, Timonium,

Md., Kansas City, St. Louis, Omaha, Cincinnati,

Cleveland, Baden. Pa., and Milwaukee.

More are being acquired.

The Redstone Drive-In group has five in

Massachusetts, one in New Jersey, one in

New York City, one on Long Island, three

in upstate New York, and one in Virginia at

Falls Church. This circuit, too, is spreading

out.

LONG DISTANCE MANAGEMENT

Their unique methods of managing over

long distances are being watched closely by

their competitors.

Drive-ins are turning more and more to

buying and booking combines for their picture

service. Twenty of them serve 278 drive-ins

out of Chicago, Dallas, Charlotte, Detroit,

Columbus, San Francisco, Seattle, Pittsburgh,

Cincinnati, Albany, New Haven, Jacksonville,

Dallas and Grand Rapids. Jack

Kirsch, former president of Allied, is an important

figure in this activity. The accounts

run from a minimum of three drive-ins to 41.

Three—Cooperative Theatres of Ohio, with

39; Queen City Booking Service of Charlotte,

with 41, and Steam-Hanna Cooperative Thewwn'inFfhTil.

When this pylon and attraction board

was lit on the eve of Independence Day

a week ago, it announced the opening of

the fourth drive-in theatre acquired by

Loew's Theatres. The theatre, a 1,000-

car project near Keyport, N. J., ballyhooed

its circus playground, a midget

railroad and a merry-go-round.

atre Service of Pittsburgh, with 35—are important

factors in their territories. The biggest

in the New York area is Liggett-Florin

Booking Service, which has found a fertile

field in the rapidly-growing Long Island area.

It now has 24 drive-in accounts in addition

to its regular service for four-walled houses.

Circuit-owned houses are increasing rapidly.

These circuits range from five houses to

such large aggregations as Martin Theatres

of Georgia, Inc., and Rowley United Theatres,

Inc., Texa^.

34 DRIVE-INS FOR MARTIN

E. D. Martin, a former president of Theatre

Owners of America, who operates in Florida,

Alabama and Georgia, has 34 drive-ins out

of a total of 135 theatre properties. John H.

Rowley has 143 theatres in Texas, of which

38 are drive-ins.

With the exception of Daytz Theatre Enterprises

Corp., operating in Maine, Massachusetts,

New Hampshire and Rhode Island

with 46 open-air units, the well-known

southerners are the largest open-air operators

in the country.

Others with important holdings are Commonwealth

Amusement in Arkansas, Iowa,

Kansas and Missouri, with a total of 33 driveins

out of 81 of both types. Frontier Theatres,

Inc., of Texas, headed by H. J. Griffith, has

39 drive-ins in New Mexico and Texas out of

a total of 121. Jefferson Amusement Co., Inc.,

has 13 auto theatres out of a total of 68.

As might be expected, the heaviest concentration

of drive-ins is south of the Mason and

Dixon line, because of the longer periods of

operation. Texas is away out front with

547, North Carolina is second with 367,

Georgia third with 329, Florida fourth with

234.

Other states in the warm belt are:

Kentucky, 145; Louisiana, 134; Mississippi,

84; New Mexico, 70; Oklahoma, 152; South

Carolina, 112; Tennessee, 175; 'Virginia, 120,

and West Virginia, 152.

Several hundred of the houses in these

states operate all year and have become important

factors in the over-all competitive

situation.

California, for some reason, has not become

as enthusiastic about drive-ins as some of its

sister states with mild climates. There are

209 drive-ins in the state.

NEW YORK LEADS IN NORTH

In the northern part of the country, New

York is an outstanding leader with 294 houses

and more coming. Several of these are in

the rapidly-growing central and eastern

sections of Long Island where there has

been a tremendous outward movement of

population followed by huge real estate

developments and the growth of shopping

centers. New centers are announced almost

monthly. In the first week of July, New York

newspapers carried pictures of a shopping

area being developed by R. H. Macy at what

used to be Roosevelt Field; another at Hicksville

on the Northern States Parkway for

Gertz, a department store, and a third for

Gimbel's at Green Acres Shopping Center

near Valley Stream in Nassau County.

We-stchester County to the north has a

number of these centers. The New York

State Thruway and a group of parkways

make them accessible to shoppers from long

distances.

Theatremen are speculating on what the

huge highway spending program to be

financed mostly by the federal government

will do to increasingly wide expanses of the

counties to the north of New York City.

The central industrial regions of the

country have drive-ins in numbers that rival

some of the southern states. Pennsylvania

leads with 359, followed by Ohio, 294; Illinois,

247; Indiana, 224; Missouri, 189; Michigan,

131, and Massachusetts, 109.

Even the farm belts are well equipped with

drive-ins. Kansas has 128, Iowa, 85, and

Wisconsin, 100.

Vacation areas are well equipped with driveins,

too, but they are short-period operations

covering about four months a year. Connecticut

has 52; Maine, 62; Minnesota, 66;

Montana, 58; Nebraska, 57; New Hampshire,

46; New Jersey, 44; Vermont, 35.

Cold, sparsely settled areas have the fewest,

of course. Idaho has 51; Nevada, 11; North

Dakota, 21; Oregon, 96; Utah, 43; Washington,

79; Wyoming, 32.

ALSO IN CANADA, ALASKA

Even the short summer periods turn in a

profit in many places. There are drive-ins

all the way across Canada and one in Alaska.

There are varying estimates of what portion

of the total theatre revenue is turned in by

drive-ins. They run up to 25 per cent. If

the last figure is anywhere near correct, it

becomes clear that all the troubles of roofed

theatres are not due to television.

Marian Seldes in Screen Debut

HOLLYWOOD—New York stage and TV

actress Marian Seldes will make her screen

debut in a featured role in RKO's "The Young

Stranger," starring James MacArthur, Kim

Hunter and James Daly. Stuart Millar is

producing; John Prankenheimer, directing.

14 BOXOFFICE :

: July 14, 1956


THIS IS

CAROL REED

THE DIRECTOR OF


THE BOXOFFICES

OF THE HATION

ARE SOArIHG with

FIRST RETURNS ARE IN

FROM A 405 COAST-TO-COAST

SATURATION BOOKING...

AND THEY SHOW UA HAS THE

BIGGEST BLOCK-BUSTER

IN ITS HISTORY!


Successor to

Lichtman

To Be Appointed Soon

NEW YORK—A successor to Al Lichtman,

former distribution head of 20th

Century-Fox, as a member of the governing

board of the Council of Motion Picture

Organizations is expected to be

named soon. It is believed that Eric

Johnston, MPAA head, will name him.

Spyros P. Skouras, 20th- Fox president,

is considered a possibility. He declined

the paresidency several years ago. Board

rule followed.

Sam Pinanskl of Boston now represents

TOA on the board. Robert W. Coyne,

special counsel, became a member of the

board when National Allied withdrew

affiliation. The Lichtman spot represents

distribution.

TOA Still Has Hopes

A TOA repre-

For Public Exposition

NEW YORK—There still was hope late this

week that Theatre Owners of America would

be able to incorpwrate a public participation

project at the TOA convention in New York

in September. Efforts were being made to

crystallize a plan whereby a motion picture

exposition would be hooked up with the annual

meeting in the Coliseum.

sentative was seeking to wrap up the details

in Hollywood, but the time element was said

to be a factor against its success. The big

question was whether it could be put together

in the approximate two months between now

and the ojiening of the convention.

If efforts fail, the exposition definitely will

be included in the 1957 convention, a spokesman

said.

Meanwhile, convention chiefs were faced

with the problem of holding the customary

luncheons between the morning and afternoon

sessions. Although the Coliseum has

facilities, such as a kitchen and dining space,

TOA is balking at the price tag being asked

per plate. Cost is said to be around $6.50 per

guest. There is a possibility that the luncheons

will be held at the Hotel Henry Hudson,

a short walk from the Coliseum.

20th-Fox August Release

For Controversial Film

NEW YORK—The release date of "Bigger

Than Life," a Cinemascope picture dealing

with miracle drugs, has been moved up by

COMPO Plans Projects

To Follow Tax Drive

By SUMNER SMITH

NEW YORK—With the financial backing

of the Motion Picture Ass'n of America assured,

the Council of Motion Picture Organizations

is free to develop programs for

the future. Of immediate importance, of

course, is the campaign to obtain Congressional

approval of a bill affording relief from

the federal admissions tax. Other COMPO

In a way, it was a curious situation with

politics definitely involved in it, because a

majority of both the House and Senate is

known to favor some kind of relief. But

tangled up In the scheme of things were Republican

and Democratic ideas—and desires

to cop the credit—for budget balancing now

and various forms of tax relief that might

develop at coming sessions of Congress if not

at this one.

Robert W. Coyne, a member of the COMPO

triumvirate and special counsel, who has been

spending much of his time in Washington,

said he had not abandoned hope.

"We have not thrown in the towel," he

said. He added that if no relief bill became a

law this year, the way had been paved for

later relief. However, he was hopeful that a

bill will be enacted into law which would

make admissions of $1 or less tax-free.

If the tax battle should be won, the financial

backing voted COMPO by the MPAA

would be channeled to another project or

projects. The MPAA board has voted a

maximum of $100,000—Coyne asked for $150,-

000—but it will appropriate only the total sum

raised by COMPO from exhibitors.

The COMPO drive for exhibitor dues may

start in August. The procedure of previous

years will be followed, with salesmen of the

major companies seeking pledges from exhibitors.

Coyne will discuss the routine

shortly with the general sales managers. He

is hopeful that, while National Allied as an

organization will not back a dues drive, many

individual Allied members will contribute.

20th Century-Fox from September to August

to take advantage of the controversy over the

DUES SAME AS LAST YEAR

psychotic effects in administering cortisone. The dues scale will be the same as last

The film is based on an article, "Ten Feet year. That was:

Fall," published last summer in the New Conventional theatres—up to 500 seats,

Yorker magazine.

$7.50; up to 750 seats, $11.25; up to 1,000

"Bigger Than Life," which stars James seats, $18.75; up to 2,500 seats, $37.50; over

Mason and Barbara Rush, has been booked

to open at the Victoria Theatre, New York,

2,500 seats, $75.

Drive-Ins—up to 300-car capacity. $7.50;

in late July and will be the second picture up to 800 cars, $11.25; up to 600 cars, $18.75;

with a drug theme to play the theatre in a over 600 cars, $37.50.

year. "The Man With the Golden Arm" The success of the 1955 Audience Awards

played the Victoria from December 1955 to campaign helped to influence the MPAA in

April 1956.

supptorting COMPO for another year. It was

"Bigger Than Life" is James Mason's first widely regarded as an outstanding aid to the

personal production. "Bus Stop," starring boxofflce and valuable In a public relations

Marilyn Monroe, is the other 20th-Fox release

way. It was In some respects a little cum-

for August.

bersome and this year it will be

simplified.

BOXOFTICE :

: July 14, 1956

according to Coyne. He said he expected the

full support of the studios to be announced

soon. Preparations for that drive will go into

high gear the moment Congress adjourns. It

probably will be staged in November.

The Audience Awards committee consists

of Alice N. Gorham of American Broadcasting-Paramount

Theatres in Detroit, chairman;

FYank H. Ricketson Jr. and Paul Lyday

of Pox Intermountaln Theatres, Denver; Paul

Levi, American Theatres Corp., Boston;

Ralph Russell, Palace Theatre, Canton, Ohio;

Etoil Bernstecker, Wilby-Kincey, Atlanta;

Senn Lawler, Fox Midwest Theatres, Kansas

City; Harry Mandell, RKO Theatres, chairman

of the COMPO pre.ss relations commit-

moves will wait on that, but they will not

have to wait long.

The next five days are the crucial ones in

the tax campaign. If a bill providing relief

is reported out of the House Ways and Means

Committee within that time, then additional

industry pressure will be exerted on Congress

for outright repeal or a further tax reduction. tee, and Charles E. McCarthy, COMPO information

director. The committee will meet

POLITICS SEEN INVOLVED

soon.

Another project influencing MPAA approval

of COMPO was the latter's program of institutional

full-page ads in Editor & Publisher.

These are considered to have carried

considerable weight in a public relations way.

FEMALE AUDIENCE DRIVE

Another possible—if not probable—COMPO

project is a boxofflce drive aimed specifically

at the feminine audience. Leonard H. Goldenson,

president of AB-PT, is intensely interested

in that and has been conducting considerable

research. The same is true of the

advertising-publicity managers committee of

the MPAA.

Just how the COMPO projects will be

tied in with the boxofflce campaigns now

being set up by MPAA groups was not known.

COMPO could act separately on those of its

projects which have boxofflce appeal, such as

the Audience Awards campaign, or they could

be merged with the MPAA drive. Coyne

seemed to regard them as separate projects.

MPAA expects to reach its decisions on the

drive this week.

TALENTLESS

TELEVISION

ATTACKED

George Jean Nathan, dean of drama critics,

says that the competition offered the stage

by television is about as fierce as that offered

the .New York Philharmonic by a

Trinidad Calypso band.

But he doesn't stop at this. Writing in the

current issue of Esquire. .Nathan claws

through the guts of T\' and bares its very

soul. His outspoken report on talentless

television, its "gook" and its writers will

draw nods of appreciation from some quarters

and stem condemnation from others.

.No matter which side of the fence you

stand on, don't be unprepared for an explosion

from Video Land. Be sure to get

your copy of

August ESQUIRE now on sale

V /

17


ISTAVISIOH

MOTION nCTUIEf HIOM-FIDELITY

Brings New Mcagnificence To Tk(

So Rousing m ocope-

So Provocative in Romance

So Ricn in Selling Angles...

its the picture

i^:,:

that will he long

remembered for

introaucing the

greatest new

singing star of

our time^

ORESTE!

LAUNCH IT LABOR DAY and start Paramount's Golden

Autumn— After A Sumnner of Hits

Feeling" (Tec/?.) and "The Proud and Profane" ........ ....

Like "Pardners" {Tech.)— "Thai Certain


Host Magnificent Of All Musical Spectacles!

IKATHRYN Grayson- Oreste

RITA SIR CEDRIC WALTER

MORENO


. ^

'AT DUGGAN •

MICHAEL

HARDWICKE


^'°'^""'* ^y DirecteJ ty Screenplay ty

CURTIZ


HAMPDEN

KEN ENGLUND „j NOEL LANGLEY

aseJ on tKe Musical Play • Music ty Rudolf Friml • Book anJ Lyrics Ly ^57illiam H. Po.t and Brian Hooker • Presented on tte SUtfe t

Russell I by lustin Huntlv McCartbv • Additional eonUs bv Rudolf Fri loknm^urU


Trapeze Sets an All-Time

Record Gross for Ist Week

Seen at the New York tradepress conference, at which VVilliam J. Heineraan,

United Artists vice-president in charge of distribution, announced the record-breaking

business on "Trapeze," are left to right: Milton E. Cohen, eastern and southern division

manager; James R. Velde, general sales manager; Heineman, and Al Fitter, western

division manager.

NEW YORK — Hecht and Lancaster's

"Trapeze" grossed more in the first week of

its general release than any other picture

in its first week anywhere in the world,

according to William J. Heineman, United

Artists vice-president in charge of distribution.

The period ended July 3.

Heineman put the figure at $4,112,500 for

405 bookings in the U. S. and Canada. He

said that the earned film rental of $2,385,250

set another industry record.

The grosses and rentals do not include receipts

from prerelease engagements in Chicago,

Los Angeles and New York.

"Trapeze" registered 336 holdovers among

the 405 dates for 84 per cent extended playing

time, and there were 17 moveovers, Heineman

said. Many of the theatres playing the

picture set records while in others the records

set by "The Robe" and "Prom Here to

Eternity" were approached, he said. Results

In the south and southwest were especially

striking.

All key runs in the U. S. and Canada were

covered with 500 prints with optical sound.

Terms were 70-30-10 or 90-10 with no adjustments

requested to date, Heineman said.

United Artists plans to play off the picture

fast, with every sub run being taken care of.

Releasing in Brooklyn will start August 8.

The company's hope is to play 20,000 engagements,

including repeats. Prints now total

600. Pressed for an estimate of the total

gross, Heineman said it would be a guess. He

mentioned $10,000,000.

Heineman described a national advertising

campaign developed by Max E. Youngstein,

vice-president, and slanted to the opening

date, and credited it with greatly aiding the

picture.

Wald Gets Okay to Shop for New Post;

Columbia Hands More Work to Sidney

HOLLYWOOD—Long reported agitating for

a release from his post as Columbia executive

producer and vice-president, Jerry Wald has

been given the green light to conduct negotiations

with other major companies. The official

go-ahead, in the form of a letter signed

by B. B. Kahane, Columbia executive vicepresident,

was dispatched to Wald and

stresses the following:

1. Such negotiations are limited to a sixweek

period from the date of Kahane's letter.

If, within that time, Wald cannot arrive at a

"satisfactory deal" to replace his present

Columbia contract, which has two and a half

years to go, he will return to Columbia to

resume his present position. During the six

weeks he will be on a "contractual vacation."

2. When and if another studio deal is

made it will be Wald's right to terminate his

Columbia pact immediately.

3. All percentage interests in films made

under Wald's executive producership at Columbia

will remain with him.

4. In the event no commitment with another

studio is secured during the six-week

time si>an, Wald will return to his home

studio, to supervise the company's top-budget

product.

Columbia Adds Three Top

Films to Sidney's Lineup

HOLL"yTVOOD—Prom Columbia Studios on

Thursday (12) came an announcement which

apparently establishes that George Sidney,

whose production slate was increased by three

important pictures, may a.ssume many of the

duties of Jerry Wald as executive producer

In the event the latter transfers his activities

to another filmmaking organization. Earlier

in the week it had been revealed that Columbia

had given its official approval to

Wald's negotiations toward another, and

probably independent, affiliation.

Sidney, who previously drew the supervisory

reins on "Pal Joey," also has been

handed "Andersonville," from the current

best-seller by MacKinlay Kantor, "The

Jeanne Eagels Story," and "The Great

Sebastians," from the Broadway play by Howard

Lindsay and Russell Crouse. "Joey" and

"Jeanne Eagels" will be produced under the

Sidney aegis by Fred Kohlmar.

Trailers Called Top

Advertising Medium

NETW YORK—Trailers are the most valuable

advertising medium available to the motion

picture theatre, returning the greatest

volume of ticket sales for each dollar expended,

according to Herman Robblns, board

chairman of National Screen Service.

Robblns ba.sed his statement on a June 22

survey of 84 weeks' length made for theatres

in Oklahoma City and county by Sindllnger

& Co. He said the findings told "an impressive

story" and confirmed what NSS "has

known since Its inception."

TRAILERS USED 38 YEARS

"Theatre trailers have been employed for

38 years," Robblns said, "and it is most

urgent that the industry be reminded from

time to time of their ticket-selling potency.

They should not be taken for granted, and

that is why the broadest news coverage and

editorial comment on the meaning of the

Sindllnger figures would be of great Importance.

"The last authoritative statistics available

to us were contained in a 1947 survey of the

Woman's Home Companion, which revealed

that, of the factors Influencing attendance,

trailers drew 31 per cent of the patrons. This

Is all the more significant when considered in

relation to the Sindllnger figures.

"Theatre trailers today are carefully designed

selling E)ackages—the result of thought

and planning aimed at whetting the appetite

of the greatest audience," Robbir|s continued.

"One trailer is easily worth a thousand words

and patrons enjoy it. When wg couple the

above-mentioned facts with the realization

that the average theatre shows its coming

attraction trailers for less than the price of

one admission ticket daily, there must also

come the realization that trailers achieve the

greatest sales potential at the least cost."

Robbins admitted a self-interest in the subject.

He called trailers "the unsung showmanship

heroes," adding that they deserve

"their place in the sun and should be exhibited

with continuity and regularity."

Robblns summarized the Sindllnger report

as follows:

The trailer was the primary Influence behind

$342 of every $1,000 expended for admissions

at first run theatres In Oklahoma

City.

STRONG THROUGHOUT RUNS

A follow-up report will demonstrate that

the trailer in all other Oklahoma City and

county theatres, excluding first runs, runs

about 12 per cent higher as an influencing

factor than it does among first run audiences.

Of the total patronage influenced primarily

by the trailer, 28.6 per cent are Infrequent

moviegoers.

Of the 47 per cent that return to the same

first run theatre In Oklahoma City for the

next program, 84.7 per cent can "play back"

something they remember from the coming

attraction they saw during their prior visit,

while 72.8 per cent say that the trailer was

an Influence in "wanting to see this picture."

Warshciw Joins Schwalberg

NEW YORK—Malvin Warshaw, former

United Paramount theatre manager, has

been made director of the educational division

of Artists-Producers Associates by

A. W. Schwalberg, president.

20 BOXOFFICE :

: July 14, 1956



MPAA Near Accord

On Boxoffice Drive

NEW YORK— All details of the boxoffice

campaign being prepared under the auspices

of the Motion Picture Ass'n of America should

be settled for submission within a week or ten

days to Eric Johnston, MPAA president.

Johnston then will submit the planning to

the member company presidents constituting

the board of MPAA.

Considerable progress toward agreement was

reached at a Wednesday (11) meeting of the

MPAA advertising-publicity directors committee

of which Jerome Pickman, Paramount

vice-president, is chairman.

The heads of the various subcommittees

reported to the full committee. Rodney Bush,

of 20th Century-Fox, reported on a proposed

Hollywood symposium; Phil Gerard, of

Universal-International, on having company

presidents and advertising-publicity heads

"sell" the industry at meetings with opinionmakers;

Paul Lazarus jr., of Columbia, on

employment of an outside business management

group to survey the industry; Silas P.

Seadler, of MGM, on new advertising methods

and Alfred Tamarln, of United Artists, on

merchandising films at the local level.

Ray Moon Funeral Rites;

Sales Executive for U

WESTPORT, CONN.—Funeral services for

Raymond E. Moon, 59. assistant general sales

manager of Universal Pictures Co., Inc., were

held at the Christ and

Holy Trinity Church

here Tuesday (10).

Moon died at his home

on North Compo road

July 7. Interment was

at Christ Church

Cemetery.

Moon, a pioneer in

the motion picture industry,

began his career

40 years ago as a

salesman for Universal

in Detroit. In the

Raymond E. Moon early 1920s, he organized

Cooperative Theatres of Michigan, a

film-buying group of individual theatre owners.

Several years later, he organized another

cooperative. General Theatres of Detroit.

In 1940, he became New York branch

manager for 20th Century-Fox and was later

promoted to eastern division manager. He

rejoined Universal in 1950.

Moon is survived by his wife, Mrs. Audrey

(Sorbin Moon, and three sons, Raymond, Robert

and David.

Harry H. Birch Named

Filmack Executive

CHICAGO—The appointment of Harry H.

Birch as executive vice-president of Filmack

Studios, producers of theatre trailers, was announced

this week by Irving Mack, president.

Birch will assume direction of Filmack's

live action production and will be

in charge of the firm's new sound stage,

scheduled to open August 1.

Birch formerly was chief cameraman and

camera department head for WBBK-TV,

Chicago CBS station. He had held the same

position previously with WBKB, Chicago ABC

outlet.

A DELAYED PRESENTATION TO SIR WINSTON—On behalf of Variety Clubs

International, members of the London Tent last week presented the 1954 Humanitarian

Award to Sir Winston Churchill in an informal ceremony at the statesman's

London home. Wlien the Award was voted to the noted Briton, the presentation was

delayed because of Sir Winston's illness and, later, because he was out of the country.

The solid-gold heart-shaped Award was presented to him "in recognition of his

life-long devotion to the liberty of man, his everlasting vigil in safeguarding democracy,

and his zealous dedication to the furtherance of world peace." In the photo, left

to right, are: Nat Cohen, chief barker of the London Tent; C. J. Latta, European

international representative for Variety who made the presentation; Sir Winston;

Sir Tom O'Brien, member of the London Tent crew, and barker Major Husklsson.

K. C. Star President Sees Big Impact of U.S. Films

KANSAS CITY—Despite all the millions

America pours out through government information

services and Radio-Free Europe

a popularly financed project—to interpret

the real America to the continent, it is obvious

to the traveler that the public must get its

most fixed and lasting impressions from U. S.

motion pictures. This was reported by Roy A.

Roberts, president of the Kansas City Star,

in one of a series of articles he wrote for the

paper following a tour of Europe.

He rates the impact of motion pictures

even above the effect of personal contacts

made with "the torrent of American tourists."

Writing further on U. S. films, he said:

"Increasing numt)ers of American companies

are going to Italy to shoot productions—but

go where you will, you won't get

away from the American movie stars. Eurojjean

newspapers are small in comparison to

our own. Yet I believe they devote more

attention to Hollywood stars, their lives, their

cheesecake, their gossip, than they do to

general American affairs.

"It's a cinch the masses know a lot more

about our movie people than they know

about our statesmen, except possibly the very

top bracket. The stars, when they visit

Europe, get a huge welcome and as much

publicity, or more, than they do over here."

COLUMBIA PICTURES ANNOUNCES THAT PRINTS OF THE FOLLOWING

PICTURES ARE NOW AVAILABLE IN OUR EXCHANGES FOR SCREENING

Joan

Crawford

Autumn

Leaves

co-stirrini

VERA MILES • LORNE GREENE

RUTH DONNELLY

.nd CLIFF ROBERTSON

Directed t>y

ROBERT ALDRICH

A WILLIAM GOETZ PRODUCTION

Frankfe

Lucy

lAINE^MARLOW

c»,.... ANTHONY DEXTER • DICK LONG

with ALAN REED • JESSE WHITE

SOMI Pliy by BUXE EOWAHOS Stoi) by HICHARI) OUINE xd BLMd OWMOS

Producld by JONIE TAPS • DirKixt by BLAKE EDWADOS

Priot by TECHNICOLOR

FAITH DOMERGUE • LEE PATTERSON

SPJKA

RONA ANDERSON •MARTIN BENSON

.»» mCRT AJtOEN

ScfMIWIty by IAN iTUAUT •!>» • bllO 0« i nml n DOUIIT KtSTOIt

Pt««icM by UO»a lurNAAD • OxKIM by XIINOII UwtLl

BOXOFFICE : : July 14, 1956 21


. . Femme

^oilcf€(MMd ^eftcnt

By

IVAN SPEAR

Studios Get an Increase

Of Overseas Visitors

Filmdom's red carpet has undergone a record

workout during the first six months of

this year, ditflng which the studios have

played host to 489 representatives from 52

foreign nations, the international committee

of the Ass'n of Motion Picture Producers reported.

The visitor total represents an Increase of

more than 20 per cent over the number of

guests entertained during the same period in

1955 and is indicative of Hollywood's continued

support of the State Department's foreign

leader program as well as similar programs

of other government agencies.

Numbered among the guests were 166 government

officials, 93 journalists, 70 educators,

43 students, 17 radio and TV executives, 13

motion picture producers, directors and technicians,

and 87 industrialists, businessmen,

labor leaders and others.

Most notable among the visitors in the

half-year period was President Sukarno of

Indonesia, who was given a top-level industry

dinner hosted by Eric Johnston.

Other important foreign government representatives

hosted by the committee were

Maurice Couve de Murville, French ambassador

to the U. S., Henry de Torrente, Swiss

minister to the U. 8., and U Win, Burmese

amba-ssador to the U. S. Each was accorded

an industry luncheon where he met top Hollywood

executives and stars.

U-I Purchases Three Yarns;

T'wo Other Buys Reported

Far and away the most active lot as concerns

the acquisition of literary properties

during the period was Universal-International,

which picked up no less than three vehicles.

Pi'obably rating the most attention was its

purchase of "The DevU's Hornpipe," a musical

by Maxwell Anderson and Rouben Mamoullan,

r TALENTLESS

TELEVISION

ATTACKED

George Jean Nathan, dean of drama critics,

says tiiat the competition offered the stage

hy television is about as fierce as that offered

the New York Philharmonic by a

Trinidad Calypso band.

But he doesn't stop at this. Writing in the

current issue of Esquire, Nathan claws

through the guts of TV and bares its very

soul. His outspoken report on talentless

television, its "gook" and its writers will

draw nods of appreciation from some quarters

and stem condemnation from others.

N'o matter which side of the fence you

stand on, don't be unprepared for an explosion

from Video Land. Be sure to get

your ropy of

^

August ESQUIRE now on sale

V. ^

which has been handed to Aaron Rosenberg

to produce. At the same time James Cagney

was booked to star in the venture, which Is

being shaped for lensing early next winter.

It has a modern New 'Vork background and

ca.sts Cagney as a racketeer. U-I also bought

"Pilots for Hire." a yarn by Danny Arnold,

and "The Colonel Everest Story," by Roland

Kibbee, both of which were added to producer

"Showdown." an

William AUand's .slate . . .

original by Les Crutchflcld. was purchased

by producer Hal WalUs, who Inked James Poe

to write the screenplay. It will roll early next

year for Paramount release . . . Planning to

package It as an independent effort, producerdirector

Charles Vidor bought "Honey From

a Dark Hive," a new novel by Bernice

Kavlnsky.

Republic Ready to Start

On 'Accused of Murder'

Backing up Republic President Herbert

Rates' recent disclosure that the valley

studio, in a productional hiatus for the past

several months, would soon embark on a

new program of theatrical features for the

1956-57 season, the plant has completed preparations

for an early camera start on "Accused

of Murder," which will be produced

and directed by Joe Kane.

Adapted from W. R. Burnett's novel, "Vanity

Row." the suspense drama now is in the

process of casting. First to be recruited was

Virginia Grey, who will have a top supporting

role.

RKO Reaches High Point

In Scrivener Acti'vity

High point In writer activity at RKO for

the past year has been reached with a total

of 21 scripters working on 17 films. Scriveners

and the properties on which they are

working are Goodman Ace, "I Married a

Woman"; Robert Hardy Andrews, "The Rough

Rider"; Gwen Bagni and Irwin Gielgud, "On

My Honor"; Oscar Brodney, "The Old Maestro";

Niven Busch, "Galveston"; Lenore

Coffee, "Cash McCall"; Katherine and Dale

EXinson, "The Day They Gave Babies Away";

Earl Felton, "Underdog"; Frederic Frank,

"The Cid"; Devery Freeman, "The Girl Most

Likely"; Jonathan Latimer. "The Lady and

FOR OLD TIME'S SAKE—Cecil B.

DelVIille takes time away from his own

production of "The Ten Commandments"

to make a brief on-camera guest appearance

as himself in Paramount's currently

shooting "The Buster Keaton Story." The

scene finds him directing a picture when

Keaton, portrayed by Donald O'Connor,

inadvertently walks into the shot. Photo

shows O'Connor, made up as Keaton,

producer-director DelVIille and Keaton

himself.

the Prowler"; Reginald Rose, "Three Empty

Rooms"; Stirling Silliphant, "Pakistan"; Harry

Tugend, "Stage Door"; Richard English and

James Clavell. "The Far Alert"; Winston Miller,

"Escapade In Japan," and Terry and

Code Seal of Approval

Granted 1G5 Features

Here and there in the Hollywoodlands: Reflecting

an increase of nine over the corresponding

period in 1955, the Production Code

Administration of the Motion Picture Producers

Ass'n reported It has granted the code Denis Sanders, "The Naked and the Dead."

seal of approval to 165 features during the

first six months of this year. Short subjects

approvals also jumped—to 83 through June

30 as against 73 to the same date a year

ago . disk jockey Jean King Rousseau,

known on the airwaves as "The Lonesome

Gal," will be given the film biographical

treatment by Universal-International, which

has secured rights to produce the opus and

inked the lonesome lady to write a treatment

thereof. Albert Zugsmith has been assigned

the production reins.

Brazilian-Made Feature

To Be Released by U-I

Universal-International—which, along with

most of the other majors, is always on the

prowl for independently made product to

supplement its own lineup of studio-made

celluloid—has acquired "Beast of the Amazon,"

filmed in Brazil by Richard K. and

Harry Rybnlck under the banner of Jewel

Enterprises.

Made with the cooperation of the Brazilian

government, the action drama stars John

Bromfield and Beverly Garland. It was directed

by Curt Siodmak from his own original

story, and was lensed In color.

Ten Hours to Doom' Reunites

Levin and Chester Team

Reuniting the production team which

turned out "The Bold and the Brave," now

being distributed by RKO Radio, Irving H.

Levin, president of Pilmakers, has set a deal

whereby Hal E. Chester will function as producer

on the forthcoming "Ten Hours to

Doom," a story and script by Fred Freiberger.

"Doom" is slated to roll in September, and

a major release is being negotiated.

It marks the third Levin-Chester association,

the latter having just returned from

London after completing "The Weapon," starring

Steve Cochran and Lizabeth Scott.

Nina Foch Will Co-Star

In Warren's 'Norman'

Producer-director Charles Marquis Warren

has signed Nina Foch to co-star with Jack

Palance and Dan O'Herlihy in "The Norman,"

slated for filming by Warren's Commander

Pictures upon completion of his directorial

chores on "Trooper Hook." "The

Norman," to be shot in CinemaScope and

color, from Warren's original story, is based

on the life of William the Conqueror.

22 BOXOFFICE :

: July 14, 1956


31 Universal Serials

Sold for TV Showing

NEW YORK—Universal-International has

sold 31 serials outright to Hygo Television

Films, which paid in excess of $1,500,000 for

them. Hygo has exclusive television and theatrical

rights to the films throughout the

world through Serials, Inc., a Hygo subsidiary.

The serials average 13 episodes each. U-I

produced and distributed them between 1936

and 1947. Among them are "Jungle Queen"

with Lois Collier and Ruth Roman, "Great

Alaskan Mystery" with Ralph Morgan and

Fuzzy Knight, "Royal Mounted Rides Again"

with Milbum Stone and Robert Armstrong,

"Gang Busters" with Kent Taylor, "Scouts to

the Rescue" with Jackie Cooper and "Winners

of the West" with Dick Foran and Anne

Nagel.

Hygo will be the exclusive TV sales agent.

Robert Seidelman, vice-president and general

sales manager, will work out a flexible

sales plan.

Hygo is negotiating with two national outlets

for network programming of a half -hour

show built around two serial episodes a show.

If that does not go through, the company will

make the serials available for immediate distribution

to all TV stations.

Balaban, in From Abroad,

Praises 'War and Peace'

NEW YORK—Hailing the completed film

version of Tolstoy's "War and Peace" as a

"masterpiece," Barney Balaban, president of

'Keep 'Em in the East/

A N.Y, Production Cry

By PRANK LEYENDECKER

NEW YORK—"Keep 'Em in the East"

seems to be the slogan at the Fox Movietone

News Studio, on West 54th Street and

Tenth Avenue, where someone (probably the

crew or technicians) has tacked it on the

back wall of the set during the current filming

of "12 Angry Men," an Orion-Nova production

for United Artists release.

The new company, which was formed by

Henry Fonda, who also is the star of "12

Angry Men," and Reginald Rose, who wrote

the screenplay as well as the original TV

drama from which it was adapted, is the

latest of several to use Manhattan studios for

filming features—and all the stage and TV

actors, as well as directors, writers and film

technicians hope the current trend will continue.

FIRST OF 12 FOR RKO

Galahad Productions started the first of

12 features for RKO release, "Brave Tomorrow,"

at another Manhattan studio. Production

Center, Inc., July 9, and MGM recently

completed "A Man Is Ten Feet Tall" mostly

on location in Manhattan. Last summer,

Michael Myerberg filmed the screen version

of another successful TV drama, "Patterns,"

entirely at the old Warner Vitaphone Studio

in Brooklyn, the first company to use the

studio for making a feature in almost 20

Paramount, returned

years.

from Europe on the

Except for Henry Fonda, who recently completed

another feature, "The Wrong Man,"

Queen Elizabeth with

Mrs. Balaban Tuesday made partly on location and in an eastern

(10). Balaban flew

studio and paa-tly In Hollywood, and Lee J.

from Paris to London Cobb, who came on from Hollywood especially

to attend a private

for "12 Angry Men," the cast of this Jury

showing of the Vista- room drama is composed entirely of actors

Vision - Technicolor who are busy in Broadway stage plays or on

production with a TV in Manhattan. "The actors we wanted

group of other Paramount

executives last was given by Reginald Rose as the reason for

for the leading roles were all in New York,"

week.

filming the picture in Manhattan.

Balaban said he had

kept in close touch for IN BROADWAY PLAY

Barney Balaban

the past three years The other actors included: Ed Begley, who

with "this vast adventure in super-showship

is featured in the stage hit, "Inherit the Wind,"

which many top producers had now in its second year on Broadway (Begley

contemplated but none had previously dared also made "Patterns" while playing in "Inherit

attempt." However, he had arrived in London

the Wind" in 1955); Robert Webber,

reserving final judgment until he could currently featured in the Broadway smash

see the picture for himself, he said.

hit, "No Time for Sergeants" at the Alvin

"In its magnitude of scope, its timely epic Theatre; George Voskovec, who was featured

theme, its spectacular drama of colorful nations

in the off-Broadway production of "Uncle

embattled in war and enmeshed in the Vanya" when the filming started and who is

romance, tragedy and comedy of peace, the making his screen debut In "12 Angry Men";

gripping private lives of the appealing leading

characters, the wonderful performances of

Joseph Sweeney, grand old character man of

stage and TV, who was recently featured in

all the inspired players, the magnificent "The Man in the Gray Flannel Suit" in

quality of its production, direction and Hollywood; E. G. Marshall, who recently

breath-taking Technicolor and VistaVision closed on Broadway in "Waiting for Godot";

photography, 'War and Peace' has never been Martin Balsam, who has been featured in

excelled," Balaban said.

Edward G. Robinson's Broadway play, "Middle

of the Night," now suspended for the summer

Warners to Make TV Commercials

only, and Jack Warden, John Fiedler, Edward

HOLLYWOOD—Warner Bros, is entering Binns and Jack Klugman, all stage and TV

the field of filmed television commercials, performers and all of whom play Jurors and

making available to advertisers and agencies are practically the entire cast. Even the

the full technical resources of the company's alternate juror is played by a stage and TV

motion picture studios, as well as the animation

veteran, Graham Velsey, who fills in some

facilities of its cartoon division. A new spare time on the set by acting as stand-in

commercial department has been set up. for Joseph Sweeney. Sweeney and Voskovec

Henry Fonda, left, star of "12 Angry

Men," and Reginald Rose, co-producer

and author of the screenplay, discuss the

advantages of filming in Manhattan, as

regards the use of Broadway stage and TV

players, at luncheon on the set at the

Fox Movietone News Studio. On the right

is Frank Leyendecker of BOXOFFICE.

are repeating their TV roles in the film version.

Both "Patterns" and the currently filming

"Brave Tomorrow" also have casts composed

mainly of stage and TV talent. In addition

to being fine actors, these players do

not demand the exorbitant salaries of the

regular Hollywood film actors.

As a stunt to publicize the Manhattan

filming of "12 Angry Men," the Arthur P.

Jacobs Co., which is handling public relations

for Orion-Nova, sent out simulated jury

summons to the Court of Criminal Sessions to

aU members of the tradepress. The blue slip

ordered each tradepaper representative to

act as a special juror at Fox Movietone News

studio to "observe production activities on

the fUming of '12 Angry Men' and then have

luncheon on the set with Fonda and Rose."

WATCH LUMET AT WORK

The morning's activities included: watching

the dynamic Sidney Lumet, a director

from the TV field who is making his first theatrical

film, direct Fonda, Begley and the

others in a crucial jury room scene, as well

as observing the numerous retakes necessary

to attain perfection in any brief scene and

then seeing cameras and Ughts being set up

for the next scene. During lunch at a long

table similar to the jury room table, Fonda

mentioned that "12 Angry Men" is his first

independent prcxluction for United Artists.

The picture is going faster than the average

feature because of Lumet's prefilming reheai-sals

and should be completed before the

end of July. How-ever, the picture will not

be released before 1957 so as not to conflict

with "Seven Angry Men," an Allied Artists

picture released early in 1955. In the meantime,

Fonda will be seen on the nation's

screens in two important pictures, "War and

Peace," which he made in Rome for Paramount

release and which will open in New

York in late August, and "The Wrong Man,"

produced and directed by Alfred Hitchcock

for Warner Bros, release late in 1956 or early

1957. Fonda also has plans for the filming

of "The Clown," the life story of Emmett

Kelly, which was repeated twice on TV. but

he also may do another Broadway stage play

in the fall, if he finds the right script.

^OXOFHCE :: July 14, 1956

23


. . The


8ES McKENNA (JAMES STEWABT) IS INVOLVED IN FOR-

EIGN INTRIGUE. TOURING MOROCCO WITH FAMILY

DORIS DAY AS JO McKENNA TRIES TO CONVINCE LONDON

POLICE HER HUSBAND IS A PRISONER IN THIS CHURCH

'The Man Who Knew Too Mvch'

Wins June Blue Ribbon Award

By VELMA WEST SYKES

ICATIONAL Screen Council members selected Paramount's "The Man Who Knew Too

Much" as the winner of the June BOXOFFICE Blue Ribbon Award. Outstanding

entertainment which the whole family can enjoy in a group, the Alfred Hitchcock thriller

ha.s scored 181 per cent at the boxoffice in its first run engagements in key cities and there

is every indication this will continue in subsequent runs. James Stewart and Doris Day

head a competent cast which gives the right realistic touch to fantastic events which keep

patrons glued to their seats by suspense. Following those tense moments when the audience

awaits the clash of the cymbals—signal for murder—audience applause breaks out

when the attempt fails.

As the BOXOFFICE review said in the

issue of May 5: "Perhaps nothing more

laudatory can be said about the boundless

entertainment qualities and the promising

fiscal potentialities of this Alfred Hitchcock

hair-raiser than to report that it represents

the maestro of suspense and shivers at his

best."

Checking through the comments of NSC

members on their postcard ballots, we find

these estimates of the winner's entertainment

qualities:

"The Man Who Knew Too Much" has the

irresistible combination of the master of

suspense and intrigue, Alfred Hitchcock, and

the charm of Jimmy Stewart and Doris Day,

plus the clash and color of stirring forces

in Morocco. It is as timely as today's headlines.—Mrs.

William R. Thomas, General

Federation of Women's Clubs, Cleveland.

Plenty of Tense Action

This has plenty of tense action yet a

tongue-in-cheek quality that is new and

refreshing in a picture of its type.—Mrs. W.

Hayden Miller, San Antonio Motion Picture

Board.

The picture has an intriguing plot which

challenges the imagination, and the London

Symphony Orchestra gives added appeal.—

Mrs. Edward C. Wakelam, Indianapolis NSC

Group . . . Alfred Hitchcock has done It

again—with another wonderful movie.—

Earl C. Kelley, Concord (N. C.) Tribune.

Another excellent offering from Hitchcock

—and Stewart. — Glenn Trump, Omaha

World-Herald . . . Excellent for the family.

Doris Day and James Stewart are tops.

Agnes E. Rockwood, Bennington (Vt.) Banner

. . . You can't beat a combination like

James Stewart, Doris Day and Alfred

Hitchcock!—Dorothy R. Shank, WEBR, Buffalo.

A humdinger in the old Hitchcock tradition.

Doris Day rates applause for a fine

acting job.—Mark Nichols, Coronet Magazine

... A gripping, superbly made and

acted suspense tale.—Willard Benjamin,

Canton Repository ... A typical American

family and the little boy is excellent. This

would appeal to old and young.—Mrs. William

A. Dalton, International Federation of

Catholic Alumnae, Avon, N. J.

An excellent suspense thriller. The players

were well chosen and played their roles

exceptionally well. I must see it again.

Mrs. Kurt W. Schmidt, Indianapolis NSC

Group . old Hitchcock suspense

touches make it a first-rate thriller.—Shirley

H. Freydberg, National Board of Review,

New York.

CHRISTOPHER OLSEN AS HANK McKENNA IS RESCUED

FROM KIDNAP PERS BY HIS FATHER AFTER THIS SCENE

Be7i McKenna

Jo McKenna

Mrs. Drayton

Mr. Drayton

Buchanan

Louis Bernard

Amhassador

Val Parnell

The Cast

James Stewart Jan Peterson

Hillary Brooke

Doris Day Hank McKenna Christopher Olsen

Brenda de Banzie Rien— Assassin Reggie Nalder

Bernard Miles Assistant Manager Richard Wattis

Ralph Truman Wohurn

Noel Willman

Daniel Gelin Helen Parnell

Alix Talton

Mogens Wieth Cindy Fontaine

Carolyn Jones

Alan Mowbray Police Inspector

Yves Brainville

Production Staff

Vice-President in Charge of

Production

Frank Freeman

Producer and Director. .Altrzd Hitchcock

Screenplay John Michael Hayes

Based on a Story by Charles Bennett,

D. B. Wyndham-Lewis

Director of Photography

Robert Burks, A.S.C.

Color by Technicolor

Color Consultant Richard Mueller

Art Direction

Hal Pereira,

Henry BtrMSTEAo

Edited by George Tomasini, A.C.E.

Costumes

Edith Head

Technical Adviser Constance Willis.

Abdelhaq Chraibi

Sound Recording by

Paul Franz,

Gene Garvin

"Storm Cloud Cantata" by Arthur

Benjamin, D. B. Wyndham-Lewis

(Performed by London Symphony Orchestra,

Conducted by Bernard Herrmann,

Covent Garden Chorus and Barbara

Howitt, Soloist; Songs— "Whatever Will

Be" and "We'll Love Again" by Jay Livingston

and Ray Evans.)

Scrnn Council on the tasis of outstanding merit

ii This Award is gi«tn tach month by the National

suitability for and family entertainment. Council membership comgrises motion picture editors, radio

film commentator.^, and representatives better film councils, ciiic and educational organizations.

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July

LETTERS

MILLION-DOLLAR QUESTIONS

It is certainly a sorry state of affairs when

a mighty entertainment industry suffers a

liohday sluinp in business during the Fourth of

July leisure period.

Almost all theatres. Including the drive-in

theatre, is feeling this drop off In business.

Why?

And why are the top hit pictures doing

poor business even in the initial first run

playdates?

Here we some questions that need to be

answered

Aie we devoting too much time to TVderived

dramas, so much so. that the public

believes that the theatre is to become second

run to the Kraft TV Tlieatre and other

dramatic programs seen on their 21 -inch

electronic window panes?

In the long-term view, are the saturation

bockings and area promotions of blown-up

kinescope gangster di-amas first seen on home

television, then thrown into the theatres

under rapid play off bookings doing boxoffice

damage?

We set the public mind afire with our development

of Cinemascope. VistaVision.

stereophonic sound: but. did we sell them

short by lack of exclusiveness of our entertainment

product via the wholesale sale of

our copyrights, property rights, i-elatlng to

old features released to television?

Have we implied that eventually ALL

movies will be seen on home television for

free?

you're not

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worrying

too much!

WRITE OR WIRE TODAY TO:

Metropolitaii Mat Seiivice

303 EAST 4lh STREET • lOS ANGEIES 13, CALIF.

BLOWERS

AUXILIARY LAMPHOUSE BLOWERS

loth Drh«-lii *nt Indoc ~

=U for each

- -

la

EASY TO INSTALL.

PRICED RIGHT

DRIVE-IN THEATRE MFG. CO. 1?.„*rc'Si.'K

Should wc restricl the exhibition license on

current pictures to the theatre medium for a

period of ten years? iThe Federal Court, Los

Angeles District, rendered a decision favorable

to exhibition licen.sc restriction.)

Isn't this so-called marriage of the motion

picture Industry and television just so much

hokum?

What good is all the promotion for a picture

like "Alexander the Great" if the public

is given to understand that, in just a few

yeai-s, this di-ama will be presented on one of

the major television networks as a "spectacular"?

Is it true, that theatre owners are known,

within and outside the motion picture industry,

fundamentally as real estate operators

who know nothing about programming or

showmanship procediu'e?

If we aie showmen, how can we avoid

duplicating the progi'am service of the television

stations and networks?

Ai-e our selling methods "old hat" with the

public?

Should w'e stop buying film and start buying

attractions; selecting each commitment on

the basis of story value, screen technique,

whether in color or black and white, and paying

particular attention to our entire program?

Is it just possible that we must face reality

and forget about .so-called mass audience;

just sell our own special type of movie audience

hoping in the long pull the intellectual

development of the mass audience will build

theatre patronage to greater heights of volume?

These questions MUST be answered by those

in production, distribution and exhibition!

All segments of our industry are guilty of

the present sustained business slump. We

have, for too long a period, suffered from a

sense of inadequacy! ! !

If you never knew anything about your industry

before, you must study it now!

JOSEPH HARVIS

Gilbert Stuart Theatre.

Riverside. R. I.

EVALUATES BOOKING 'COMBINES'

Possibly a few comments are in order as

to the article appearing in BOXOFFICE of

June 30 under the caption, "Film Salesmen

Strike at Combines in Letter to Senate Committee."

The so-called combines are buying and

booking services, composed of reputable persons,

hired as agents, to represent and

transact business for the theatres that pay

them for services rendered.

There are several classifications of agents

other than booking agents, namely, salesmen

who are agents for the various motion picture

distributors, also an agent for the Colosseum

of Motion Picture Salesmen, who is the general

counsel.

In using the word "Fi-ankenstein" in referring

to booking and buying agencies, there

is a play upon a word which could give a

bad impression to the uninformed. For many

years, such agencies have been looked upon

as sound business institutions, doing a good

job for those that pay for their services.

The background of vaudeville acts and stage

shows, in the good old "legitimate" was none

other than agencies making deals for the

acts with the theatres and they, too. were also

very legitimate.

In the bartering of motion pictiu-e film contracts,

the independent agent simply renders

the same services to individual theatre owners,

as do the company-owned buying and booking

services of theatre circuits.

Booking agencies must be of SOME service

to SOME theatre owners, for the obvious

ramifications of our industry are herewith

listed

1 1 Shortage of feature product, as against

rental terms quoted.

2) Advance .screening of product, not available

to all theatre owners, account of time

and cost involvement.

3) Centralized Filmrow offices.

4) Sales personnel available on short notice.

5) Local telephone availabilities without resorting

to costly long distance calls, under

which the exhibitor could be at a disadvantage.

The statement, "The combines may well be

ruinous to both exhibitors and distributors"

a rather far-fetched statement and possibly

is

those booking agencies that have rendered

valuable services to hundreds of theatre

owners over the past few years, may feel put

out with such remarks.

A survey of distribution branch managers

and salesmen who work with booking agencies

might point up a thing or two.

The economics of our business forces changes

in distribution, buying and booking and theatre

operations. Centralized shipping by shipping

and inspection bureaus is a change to

note. Reduction in the number of releases by

many companies enters into the scheme of

things.

Another statement from the article, "In the

past two years there has been a decrease of

more than 75 salesmen in the industry." This

is regrettable. Also it is regrettable that thousands

of theatres have been shuttered and

many more thousands of theatre employes

forced out of employment in the theatre

world. Many theatre owners have reduced

the number of employes in the remaining

theatres.

Why don't the objectors of buying and booking

agencies also object to the closing of nonprofitable

theatres; likewise, object to circuits

of theatres buying and booking films through

their own booking services: and why don't

they object to circuits, occasionally, taking on

another town or two; or why not just object

to everyone running his own business?

These theatre closings affect salesmen, but

not to the same extent as those that are

forced to close. Circuit theatres booking their

own programs may affect salesmen in a way.

Who knows?

There is one certainty, pulling together is

better than pulling apart. There is a place

in the motion picture and theatre world for

all groups—salesmen, booking agencies and

all component parts. Let's keep it that way

and get along. Mi.s.statements directed in the

wrong direction will be of no value.

For 15 years I was a proud film salesman

and. for 17 years, a proud theatre owner and

manager.

El Reno Theatres,

El Reno, Okla.

RED SLOCUM

Japanese Film Gets Seal

NEW YORK—"Phantom Horse," the Japanese

film in Eastman Color which Edward

Harrison will distribute in the U. S., has

been approved by the Production Code Administration

and been given a code seal.

28 BOXOFFICE :

14. 1956


Newsweek Profiles

Thomas F. O'Neil

NEW YORK—The July 16 issue of Newsweek

magazine devotes the cover photo and

four pages to Thomas F. O'Neil, president of

RKO Teleradio Pictures, new General Tire &

Rubber subsidiary, and calls the RKO comeback

under his direction "one of the fastest

and most supercolossal in all Hollywood history."

"Howard Hughes' onetime white elephant,

in fact, has become a bellwether of its industry

almost overnight," Newsweek says. It

adds that his credo is that the really big

profits in entertainment come from "crossfertilization"

between its different branches.

"His cost-conscious mind," Newsweek says,

"has consistently rebelled against the dividing

lines which separate the industry into

movies, TV, recording and other departments,

with their overlapping distribution systems

and hodgepodge of middlemen.

"At the moment he is negotiating for a

radio station in 'Washington, D. C, acquiring

an interest in a television station in Windsor,

Ont., and weighing the possibility of investing

in Broadway stage productions. His next

major move, trade gossips believe, may be to

set up a nationwide television network supplied

largely with filmed shows.

"In the last two years, O'Neil has doubled

the net income of General Tii-e's entertainment

investments to $2,100,000. This year,

helped by a flat tax write-off from the RKO

investment, they probably will clear at least

$6,000,000."

The cover photo shows O'Neil against a

color still from "The First Traveling Saleslady."

the first RKO production under his

management.

Reade Names Bert Green

Freehold City Manager

NEW YORK—Bert Green has been made

City manager of Walter Reade theatres in

Freehold, N. J., as well

as manager of the

Strand Theatre. He

replaces Dave Rogers.

He has been a consistent

winner in the

monthly manager a-

wards contests and has

won prizes in the ann

u a 1 showmanship

drives of the circuit.

Green was associated

with Skouras

Theatres for 13 years

Bert Green

^-s a theatre manager.

He joined the Reade circuit in 1954 as manager

of the Paramount Theatre. Plainfield,

N. J., and soon thereafter managed the Park

in Morristown, N. J. He became manager

of the St. James in Asbury Park, N. J. last

year.

Reade Circuit Winners

NEWARK—Winners in the Walter Reade

circuit Spring Refreshery Decoration contest

follow: A-houses, Mike Dorso of the Community

in Kingston, and Bert Green of the

St. James in Ashbury Park; B-houses, John

Guiton of the Strand in Perth Amboy, and

Frank Deane, drive-in manager. Refreshery

the Reade term for concession stand.

is

UA Six-Month Gross Hits

All-Time Company Mark

Brooks to Philadelphia

In SW Realignment

NEW YORK— Bernard P.

Bcnue" Brooks,

film buyer of Fabian Theatres in New York

since 1942. has been

appointed assistant

zone manager and

chief film buyer for

Stanley Warner in the

Philadelphia zone. The

appointment was made

by Harry M. Kalmine,

SW's vice-president

and general manager.

Ted Minsky, in

charge of film buying

in Philadelphia, has

been promoted to the

film department in the

New York home office.

Bernard P. Brooks

Daniel B. Triester of

the New York film department, has been

advanced to the post of film buyer for the

Los Angeles zone.

Ted Schlanger, Philadelphia zone manager

for Stanley Warner, has realigned the supervision

of the in-town theatres as follows:

A. J. Vanni will take over the direction

of the three downtown first runs, in addition

to the out-of-town theatres which he has

been handling. Jack Flynn will leave the

film department to become a district manager

and supervise a group of in-town houses.

Brooks started in the film business in the

ad sales department of Paramount Pictures,

later serving as booker and salesman. Subsequently

he became general manager and

chief film buyer for the Rosenblatt & Welt

circuit in New Jersey and Staten Island.

Brandt Closes Globe Sale

To Legit for $1,200,000

NEW YORK—Brandt Theatres closed the

deal for the sale of the Globe Theatre, Broadway

first run film house, to Cy Feuer, Hugh

Martin and Roger Stevens, legitimate stage

producers, for an estimated payment of $1,-

200.000. The Globe was a legitimate house for

musicals prior to 1933.

The theatre will continue showing first

run films until September, when the new

owners will spend an additional $400,000 in

refurbishing and changing the entrance from

Broadway to one on west 46th St. The Broadway

lobby will then be converted into a store,

with William Zeckendorf receiving this property

as commission for financing the deal.

Tentative plans call for the moving of the

Brandt Theatres staff on the second floor of

the Globe to the Rialto Building on Seventh

Ave.

The Bijou Theatre, another former legitimate

house which has played films, lastly

"Richard III" for a two-a-day run early in

1956, has been leased to Carmen Capalbo and

Stanley Chase by City Playhouses. The producing

team will put on a series of legitimate

plays, starting October 15.

NEW YORK—The midyear gT0.ss of United

Artists reached $28,330,000—approximately

$4,000,000 more than in 1955— A.thur Krim,

president, announced Friday (13). He recalled

that he had predicted a gross of

$65,000,000 for the year, and said the company

wa-s on .schedule. Last year's gross had

set a company record.

The United States and Canadian gross was

up $3,000,000 while the foreign gross Increa.sed

$1,000,000.

The prospects for a record second half are

bright, Krim said, revealing that in the first

week in July United Artists had bookings in

18.000 theatres in the United States and

Canada—an all-time record for any motion

picture company.

He reported that UA has 41 films in the

can, being edited or in production, besides

those in release. They represent an investment

of $35,000,000, not including deferment

and participation deals.

United Artists, he said, will continue to

release four pictures a month, and he assured

exhibitors of a continuous flow of pictures

for at least three years. The company

will continue to release the "little" pictures

not only because exhibitors need them but

because they also show a profit, Kim said.

Atlas Stockholders Ask

Conversion of Stock

NEW YORK—Atlas Corp. stockholders

asked for conversion of 1,365,000 shares of

new Atlas common stock into the new five

per cent $20 per value preferred stock during

the 40-day conversion period that has expired,

according to Floyd B. Odium, president.

The conversion rights have been offered in

connection with the recent merger into Atlas

of RKO Pictures. Airfleets. San Diego Corp.,

Wasatch Corp. and Albuquerque Associated

Oil Co. Holders of common stock had the

right to convert into preferred on the basis

of six-tenths of a share of preferred for each

of common.

Filling all conversion requests would require

about 880,000 shares of preferred stock as

compared with the 1,250,000 preferred shares

authorized for issuance on such conversion.

Former RKO Pictures stockholders, other

than Howard Hughes, chose to convert about

212.000 of the 660.571 new Atlas common

shares they received in the merger. Hughes,

largest single holder of the old RKO stock,

chose to keep his new Atlas common shares.

On the basis of ownership of 1.262,120 shares

of the RKO stock, he was entitled to receive

in the merger a total of 961.616 shares of the

new Atlas common stock.

Odium said that Hughes was committed

with respect to any common stock acquired

by him in the merger to give Atlas a proxy

for a term of years.

Columbia Votes Dividend

NE'W YORK—The Columbia board of directors

has declared a quarterly dividend of

$1.06 '4 a share on the $4.25 cumulative preferred

stock, payable August 15 to stockholders

of record August 1.

BOXOFFICE :

: July 14, 1956 29




— — —






Record Crowds of Broadway Opening

Of 'Moby Dick; The King and I'

NEW YORK—"Moby Dick" and "The

KiriK and I" were the top Broadway attractions

of the week, drawing record crowds.

"Moby Dick" opened at two theatres, grossing

250 per cent at the Criterion and 225

per cent at the Sutton. "The King and I," in

its second week at the Roxy, doubled average

business. "The Eddy Duchin Story," in

a third week at the Radio City Music Hall,

scored 70 per cent above average.

In the art spots, "Bullfight" had a big

opening week at the tiny 55th St. Playhouse,

where favorable reviews in the New

York Times and Herald Tribune drew class

patrons. "Rififi" still had waiting lines outside

the Fine Arts Theatre in the evening

during its fifth week and another French

film, "The Proud and Uie Beautiful," held

up well in its fourth week at the Paris

Theatre. "Simon and Laura" had a good

opening week at the Little Carnegie Theatre

but both "Invitation to the Dance" and

"Gaby" fell off at the Plaza and Trans-Lux

52nd St. theatres and will be replaced by

new pictures in mid-July.

Four new action films, "Santiago," "Foreign

Intrigue," "The Fastest Gun Alive" and

"Congo Crossing," opened during the week.

1

(Average Is 100)

Astor— The Proud and Profane iPara), 4th .135

Baronet—^Madame Butterfly (IFE), 11th wk .115

Capitol Trapeie ,UA), 5th wk

.140

Criterion—^Moby Dick (WB)

.250

Fine Arts Rififi (UMPO), 5th wk

.160

80

55th St. Bullfight (Janus)

Fulton The King and I (20th-Fox) 170

Globe Brute Force (U-l); Naked City (U-1), reissues,

2nd wk 105

Guild The Wild Oat (Carroll), 2nd wk 110

Little Carnegie Simon and Laura (U-l) 120

Loew s State Somebody Up There Likes Me

(MGM) 150

Mayfair The Greot Locomotive Chose (BV), 2nd

wk

Normondie Lost Horizon (Col), reissue, 3rd wk.

115

100

Palace

. .

Three for Jamie Dawn (AA), plus vaude-..

Paramount

The Certoii ig (Para), 3rd wk.

autiful (Kingsley),

e (MGM) 7th wk..

Radio City Music Hall Th<

.

Eddy Duchin Story

(Col), plus sfoge show, 3rd

Oklahoma! (Magna), 39th of two

oil

day

Roxy The King nd t (20th-Fox), plus ice revue.

2nd wk 200

Sutton Moby Dick (WB) 225

Trans-Lux 52nd St, Gaby (MGM), 9th wk 100

Victoria

Warner

The Catered Affair (MGM), 4th wk...l05

Seven Wonders of the World (SW),

13th wk. of two-a-day 150

World—Crowded Paradise (Tudor), 3rd wk 95

Sunday Storm Puts Kayo

On Buffalo Boxoffice

BUFFALO—For the second Sunday in a

row, a terrific storm broke over Buffalo about

7 p.m. and knocked the pins out from under

Ixixoffice grosses on what is normally the

best day of the week. Even the Barnum &

Bailey circus had to cancel its Sunday night

GOOD REASONS

FOR

ORDERING YOUR

SPiCIAL

TRAILERS

performance. "Trapeze" hit 130 in its second

stanza and "The King and I" tacked up a

135 in it.s holdover engagement. "Santiago"

turned in a 125 at the Paramount.

Buffalo— Tropcic (UA) 130

Center— The King and I (20th-Fox), 2nd wk 135

Century The First Texan (AA) 95

Cinemo The Lodykillers (Confl Dis.) 90

Lafayette Congo Crossing (U-l) 80

Porcmount Santiogo (WB) 125

'Moby Dick'

Smashes

Baltimore Records

BALTIMORE—The week's biggest business

was chalked-up by "Moby Dick," breaking

records of years' standing at the Stanley.

The film enjoyed a remarkably strong opening

and weekend crowds were capacity.

"Trapeze" continued big in its second week.

Otherwise, grosses were only average.

Century Trapeze (UA), 2nd wk 175

Film Centre Oklahoma! (Magna) 1 8th wk 95

Hippodrome The Great Locomotive Chase (Buena

Vista) 3rd wk 90

Little Intermezzo (SRO) 90

Moytair Toy Tiger (U-l) 95

Playhouse Adorable Creatures (Cont'l), 5th wk.. . 90

Stanley Moby Dick ( WB) 250

Cinema The Noked Night (Times), 3rd wk 85

Five West—The Lodykillers (Cont'l), 7th wk 85

Town The Catered Affair (MGM) 1 00

New—That Certain Feeling (Para), 2nd wk 85

Pittsburgh's Best Gross

Of Year on "Trapeze'

PITTSBURGH—"Trapeze" turned in the

best gross of the year at Loew's Penn and

earned a holdover run. The Fulton's gross

also was the year's best to date with "The

King and I." The neighborhood theatres continued

downward on the barometer and most

of the area out-of-town grosses are very

poor. Outdoor theatres here are experiencing

their very poorest season to date.

Horns A Kiss Before Dying (UA) 50

Penn Trapeze (UA)

Stanley Animal World (WB); Goodbye, My Lady

185

(WB) 70

Galahad Starts 1st Film

For RKO in Manhattan

NEW YORK—Shooting on "Brave Tomorrow,

the first Galahad Productions feature

in a series of 12 to be made for RKO release,

started Monday (9) at Production Center,

Inc., the Manhattan studio owned by Hiram

Brown, executive producer of Galahad.

John Beal and Augusta Dabney, most recently

on the Broadway stage and TV, and

Shepperd Strudwick, who just completed a

featured role in RKO's "Beyond a Reasonable

Doubt," have the starring roles and John

Newland, also from the TV field, is directing.

Mende Brown is serving as executive in

charge of production for Galahad.

All of the 12 pictures which Galahad will

make for RKO during the next three years

will be made in New York with Broadway

stage and TV talent.

Dance on Concession Building

PITTSBURGH—The concrete roof of the

concession building at the Echo Drive-In

60x110 ft., is being used every Monday and

Thursday evening for free dancing from early

evening until show time. The Sky Larks are

featured and the music is amplified.

BBKJa||^HC>


. . . Capt.

. . June

. . Malvin

. . . Paul

. . Robert

. . Ralph

. . Alfred

GPE Now Free lo Bid

For Graflex Control

NEW YORK—A charter amendment increasing

the authorized share of preference

stock of General Precision Equipment Corp.

from 25,000 to 1.500.000 and the authorized

common shares from 2.000,000 to 3.500.000 was

voted by stockholders Tuesday (10). The

authorized preferred stock remains unchanged

at 500.000 shares. Approximately 73 per cent

of the outstanding common and preferred

stock was voted in favor of the increases.

GPE now is in a position to make an offer

for the preferred and common stock of

Graflex, Inc., of Rochester. N. Y. The proposed

acquisition would involve the issue by GPE

of up to 59.445 new preference shares and

up to the same number of common shares. A

registration statement covering the exchange

offer was filed with the Securities and Exchange

Commission June 20.

GPE would issue one-quarter of a share

of a new series of preference stock and onequarter

of a share of common stock for each

share of Graflex common stock accepted for

exchange with each share of Graflex preferred

stock being treated as if it were five

shares of common stock.

Shares of the new GPE preference stock

would carry an annual cumulative dividend

of $1.60 a share, be redeemable at $42 a share

plus accrued dividends, and each share, at

the owner's option, would be convertible into

two-thirds of a share of GPE common stock.

Graflex produces cameras and other equipment

in the field of still photography. Its

products are distributed nationally through

dealers and branch offices in New York,

Chicago and Hollywood. Net sales for 1955

amounted to $11,310,000 and net income was

$366,000. GPE sales in 1955 were $133,338,000

and net income was $2,531,000.

Sydney Gross Joins Times

As Ad-Publicity Head

NEW YORK—Sydney Gross, who was director

of advertising and publicity for Film

Classics until that company went out of

business a few years ago, has joined Times

Film Corp. as director of advertising, publicity

and exploitation, according to Jean

Goldwurm, president.

Gross entered the industry as advertising-publicity

head of the Rivoli Theatre before

World War II. Since the demise of Film

Classics, he has promoted national campaigns

for various Israeli organizations. He

resigned as public relations director for the

American Technion Society to join Times.

Adeline Padula Is Named

Ampa Publicity Director

NEW YORK—Adeline Padula of Endorsements,

Inc.. has been made public relations

and publicity director of the Associated Motion

Picture Advertisers. David Bader is

president. She will aid a committee headed

by Bob Montgomery of Paramount in planning

Ampa's 40th anniversary luncheon.

Mrs. Steele Joins Ascap

NEW YORK—Paul Cunningham, president

of the American Society of Composers, Authors

and Publishers, has reported the election

of Mrs. Lois Steele of Chicago to the

membership, which exceeds 4,000 persons.

BROADWAy

prank Sinatra will make a week of personal

appearances at the Paramount Theatre,

starting August 15 to launch the New York

run nf hLs first independent picture. "Johnny

Concho." a United Artists release. Frank will

be reunited with Tommy Dorsey and his

band on the Paramount stage, where the

two made show business history back in

1942 . . . Barry Nelson, who completed "The

First Traveling Saleslady" for RKO, sailed

.

for Europe on the Mauretania July 11 to star

in the London stage production of "No Time

for Sergeants" Havoc, recently in

Allied Artists "Three for Jamie Dawn," and

Wanda Hale, New York Daily News film

critic, sailed for Europe on the Flandre July

12 . . . Chill Wills, featured in "Santiago,"

made personal appearances in the Paramount

Theatre lobby on opening day, Friday (13).

Vincent Trotta, art director and head of

Trotta Associates, has again been named to

head the panel of judges to select "Mi.ss

Universe" of 1956-57 in the International

Beauty Congress, to be held in Long Beach,

Calif., July 15-22. Trotta has headed the

"Miss America" contest judges in Atlantic

City for the past 16 years . Warshaw,

who has managed theatres for United

Paramount in Buffalo. Phoenix and Poughkeepsie

from 1950 to 1956, has been named

director of the educational division of Artists-

Producers Associates by A. W. Schwalberg . . .

John J. Conway, nephew of the late John

J., has been named New York City sales

manager for National Ticket Co. in the Palace

Theatre building . . . Norman Wright, associate

producer of John Sutherland Productions,

has arrived from the coast to be permanently

located in the New York office.

Robert Aldrich, who has completed "The

Fragile Fox" for United Artists release, is

in New York for home office conferences . . .

Arthur Mayer, special promotion consultant

on "War and Peace" for Paramount, went

to Washington to appear on two TV programs,

a radio show and a Lions Club

luncheon to promote the picture Friday (13)

Harold Auten. American representative

of Greater Union Theatres. Australia,

arrived on the Queen Elizabeth July 10 following

his participation in official receptions

by Her Majesty's Government for holders

MEETING THE STAR—Pier Angeli,

star of MOM'S "Somebody Up There Lilies

Me," is greeted in tlie lobby of Loew's

State Theatre, where she appeared in

person on opening day, by, left to right:

Dan Terrell, MGM publicity director;

Jim Bruno, manager of Loew's State, and

Ernest Emerling, director of advertising

and publicity for Loew's Theatres.

of the Victoria Cross . . . Bernice Livingston,

publicity director of United Motion Picture

Organization, left for Europe . Katz,

public relations consultant for Figaro, Inc.,

returned from Vietnam July 11 after obtaining

President Dlem's a.ssurance of government

assistance on "The Quiet American"

filming.

Jesse Chinich, western division manager of

Buena Vista Film Distributing Co., left July

9 for .'ales meetings in Seattle, San Francisco

and Los Angeles . Budd, director

of personnel for Warner Bros., delivered his

50th lecture on "What Is a Motion Picture"

at the Kiwanis Club in Schenectady July 11

Bracco, chief electrician at the Paramount

Theatre, became a grandfather this

week when his daughter, Mrs. Richard Jennison.

gave birth to a baby girl at New Rochelle

Hospital . Blo&som. protege of

Carmel Myers, has won the Obie (Off-Broadway)

award for his performance in "The

Village Wooing," this being the third prize

for a Myers' protege.

William Dozier, RKO vice-president in

. . . Jean Goldwurm.

charge of production, left Hollywood Saturday

( 14 1 for New York for four days

conferences with Daniel T. O'Shea,

of

RKO

president, on forthcoming productions . . .

William German left for Europe Thursday

(12) to look over production in France and

Germany. E. F. Hutchinson, managing director

of Paramount Film Service. Ltd.. sailed

for Europe on the Queen Elizabeth with Mrs.

Hutchinson the same day

president of Times Films, was on the

same boat . . . Gerry Dolin, executive musical

director of Esther Williams' Aqua Spectacle,

flew to London July 10 for the July 30

opening there.

. . . Anita

Rita Hayworth, Jack Lemmon and Robert

Mitchum arrived in New York July 9 after

vacation filming in Trinidad, accompanied

by A. R. Broccoli, co-producer. Miss Hayworth

flew to London the following day to do interior

scenes and Lemmon and Mitchum

planed out Wednesday (11) . Jes-se Royce

. .

Landis. stage actress, went to Hollywood

July 8 to play in RKO's "I Married a Woman,"

as mother of Diana Dors

Ekberg, featured in "War and Peace." and

her new actor-husband, Anthony Steele, flew

in from England July 8.

SPG of N. Y. Officers

Installed for 2 Years

NEW YORK—Martin Blau. newly elected

president of the Screen Publicists Guild, and

other new officers were installed Wednesday

night (11). Blau, of Columbia Pictures, succeeds

Harry Hochfeld of 20th Century-Fox

who served three terms as president.

Other officers elected by the SPG were

Edwin Altechuh, Warner Brothers, vicepresident,

and Henry Kelly, 20th Century-

Fox, secretary. All will serve for two-year

terms.

The new- SPG executive board, in addition

to the officers, consists of Sheldon Roskln

and Herman Silver, Columbia: Leo Israel and

Nat Wei.ss. 20th-Fox; Pete Gute and Jack

Kingsley, Warners; Robert Berenson, MGM;

Burt Sloane, United Artists, and Al Cohen,

Universal.

BOXOFFICE :

: July 14. 1956 31


. . Nick


. . Pizza-Puff

. . Henry

. . Max

. . Johnny

ALBANY

fll LaKlamnie lias resigned as nianasor ol

the Stanley Warner Strand to put in full

lime at

the new Unadilla Drive-In. UnadiUa.

in which he is a

partner with Johnny

Gardner, owner of

Turnpike Drive-In,

West mere. The veteran

manager originally

planned to resume direction

of the Strand,

following a two-weelc

vacation and a month's

leave of absence. La-

Flamme started as

doorman at the

Stanley, Utica. in 1928.

.•\l LaFIamme jje became manaKor of

the Strand in 1948 and he helped to make

the 1.900-seater a flagship of Stanley Warner

circuit. Steve Barbett, who has been in

temporary charge of the Strand, is slated

to return to management of the Broadway,

Lawrence. Mass. The assistant manager of the

Strand is George Hogan, who had been John

Brousseau's aide at the Delaware, SW art

house darkened until September.

The Auto-Vision, East Greenbush, rolled

back the pages of time, with advertisements

for a gala anniversary show to highlight

its 17th bii-thday. The Auto-Vision was

the first airer built in the Albany exchange

district, the first upstate, and one of the

first in New York State. A pair of Massachusetts

projectionists constructed and operated

it in pre-World War II days, and for

a time later. Alan V. Iselin is the present

owner. Like his predecessors, he is reputed

to have garnered fine profits . "Away All

. .

Boats" will be launched in August in key

situations of the exchange district wath close

Navy cooperation. Cmdr. Frederick Lovell,

in charge of the Navy recruiting stations for

the Albany district, is arranging with U-I

Manager N rman Weitman for the display of

an amphibious duck at the Strand August 8.

There probably will be a parade and the

presentation by U-I on the theatre stage of

an award to a local Navy hero. The Naval

Reserve will work on this angle. Through a

stroke of good luck, a 119-foot landing craft

utility boat, with a display of guided missiles

and other devices, is to dock at Waterford

near Troy for a 36-hour inspection by the

public August 13-14.

.

Brookhaven Amusement Co. has been

formed to conduct business in Babylon, Suffolk

County. Bernard Sterler, 51 Kine Ave.,

Babylon, is an incorporator Di-

Marco's Love Star Theatre in Cairo uses

an arresting cut for its newspaper copy

cupid shooting an arrow at a heart . . .

Jackie Miller. 3'2-year-old son of Sandy

Miller, associated with his father Joe, in

the operation of Menands Drive-In, is master

of an exceptional vocabulary.

. . . Louis

Totals reported for the Variety Club's recent

15th annual golf tournament and dinner

at Shaker Ridge Country Club: 94 players,

206 diners. Turnout broke all records, according

to committee chairmen

W. Schine and Donald Schine of Gloversville

visited radio station WPTR in the

Sheraton-Ten Eyck Hotel. It's a Schine

operation. Incidentally, the general manager.

Leo Rosen, was reported making steady

recoviry at St. Peter's Hospital from a heart

attack. He was removed from an oxygen tent.

Members of the Albany County Restaurant

Liquor Dealers A.ss'n held their annual

outing Tuesday at the Variety Club's Camp

Thacher on Thompson's Lake. The group

dedicated the boathouse which it had donated

to the Camp. The group has cooperated

with Tent 9 on fund drives for the mountain

camp during the past seven years.

The new 600-car drive-in on Route 9-W

ten miles south of Albany was to be opened

on Friday the 13lh by Sylvester Albano. His

sons John, Michael and Robert are associated

in the operation . Gardner

offered free ice cream to the first 400 kiddies

at Turnpike Drive-In, Westmere, on a

Friday .

is a new item on

sale at Tri-state Automatic Candy Corp.

drive-in concession stands of the Albany area.

. . . Mrs.

It comes frozen; is heated in the French

fryer and is marketed for 25 cents

Sara Young, 20th-Fox booker in Washington

and correspondent for BOXOFFICE there

and mother of Dick Young, local 20th-Fox

date setter, will take a vacation in Florida.

The shortage of good product is seriously

hurting drive-ins, declared Harry Lamont,

owner of five such theatres. "I am scraping

the bottom of the barrel," he said. "Seldom

before has the situation been so bad. My earlier

predictions and expectations this would

be a fine season outdoors are proving wrong.

It's not the weather, although that was unfavorable

in the spring, but the lack of sufficient

pictures with boxoffice appeal, which

is crimping drive-in business." Lamont spoke

pessimistically of outdoor prospects for 1956.

"The economic level of the country is very

high, and I would like to share in it at my

drive-ins," asserted Lamont. "When you

play a good picture, you rake in money, but,

unfortunately, there are few in that category

today for drive-ins. It's discouraging. I don't

know how to rectify the situation, other than

to suggest that the distributing companies

spread their releases more evenly."

SYRACUSE

fJarry Unterfort, zone manager for Schine

Theatres, and wife were vacationing on

Cape Cod, East Brewster, Mass. En route they

stopped at Tanglewood. Recent guests of the

Underforts were Mr. and Mrs. Lazare Gelin

of New Rochelle Berinstein is

.

operating Cornell Theatres while his parents

are attending a convention in Hawaii. Marvin

Coon, manager of the Eckel, is through relieving

in Oswego and is substituting in

Gloversville for John Corbett, formerly at

the Syracuse Paramount.

Gene Mielnicki, assistant manager of Loew's

State, announced a good advance sale of

tickets for the "11 Record Stars of '56" given

at tw'o performances Friday night (13 > ...

Sol Sorkin, manager of RKO Keiths, arranged

a promotion with the Post-Standard to give

away tickets to "Santiago" to carrier boys

w^ho won the This Week magazine contest

for the newspaper Rubin, manager

.

of Schine's Paramount, hosted a special

evening showing of "The King and I" to

which public officials and press were guests.

IFE Release Is Winner

Of 2 Awards in Rome

HOME, ITALY -"Roman Talcs" (Racconti

Romanii, Italian-made feature in Cinemascope

and Technicolor, which IFE Releasing

Corp. will distribute in the U. S., has captured

two "Golden Davids" in the first presentation

of the new awards in Rome.

The "Golden David" awards will be made

annually to the best Italian and foreign films

shown in Italy and are presented by the International

Cinema Club of Rome. "Roman

Tales," which stars Silvana Pampanini,

Vittorio De Sica and Toto, was directed by

Gianni Franciolini, who won one of the

awards for "best direction of an Italian film."

"Symphony of Love," a Technicolor feature

based on the life and works of Franz

Schubert, also will be distributed in the U. S.

by IFE. Marina Vlady, Lucia Bose and

Claude Laydu as Schubert are featured. A

fall release is planned.

Italian Week July 16

To Honor 'La Strada'

NEW YORK—Count Leonardo Vitetti, new

Italian ambassador to the U. S., has designated

the week of July 16 as "Italian Film

Week" to honor the opening of "La Strada,"

grand prize winner of the 1954 Venice Film

Festival, at the Trans-Lux 52nd St. Theatre.

Trans-Lux Distributing is handling the

American release of the picture, which stars

Anthony Quinn and Richard Basehart.

Count Vitetti will play host to delegates

from the United Nations at the opening

July 16.

Two other film openings at Manhattan's

art houses later in July are: "The Phantom

Horse," Japanese film distributed by Edward

Harrison, which will open at the Normandy

Theatre July 23, and "Secrets of the Reef,"

a nature adventure in Eastman color, a

Butterfield & Wolf production, which will

open July 23 at the Baronet Theatre.

Herbert Wilcox to Make

Three for DCA Release

NEW YORK—Herbert S. Wilcox. British

film producer, announced prior to his departure

for London that he will make three

feature films for release by Distributors Corp.

of America. The films will be produced in

Great Britain within the next nine months.

DCA will invest $1,000,000 in the productions.

The three films, "Yangtse Incident," "The

Battle" and "Eastern Approaches," will have

an over-all production budget of over $3,000.-

000. The first, starring Richard Todd, will

start in London next month for release by

Christmas. The others will be made later.

Steelworkers in Free

At Albany Drive-In

ALBANY—The Rustic Drive-In, near West

Sand Lake, broke copy July 11 on free admissions

for steelworkers and their families

Monday through Thursday for the duration

of the current strike. William Donato heads

the operation. Seventeen hundred production

workers of the Allegheny-Ludlum Steel Corp.

in Watervliet and of the Republic Steel Corp.

in Troy are on strike. Some 600 office employes

of Allegheny-Ludlum, continue at

work.

32

BOXOFFICE July 14, 1956


. . Arthur

. . Past

. . The

Global Sales Drive Plans

Outlined by 20th-Fox

CHICAGO—Plans for a "world showmanship

drive" by 20th Century-Fox's domestic

and international organizations were outlined

at a meeting here on Thursday (12) by Alex

Harrison, general sales manager. The sessions

were held for the midwest and central districts

and were the first of a series to be held

in the next few weeks.

The 26-week sales drive will be split into

two 13-week periods. Bonuses and special

prizes will be awarded. The sales push will

be on "The King and I," "Bigger Than Life,"

"Bus Stop." "The Last Wagon," "The Best

Things in Life Are Free," "Anastasia," "Teen-

Age Rebel" and "The Wayward Bus."

Attending the sessions were T. O. Mc-

Cleaster, central district manager; M. A.

Levy, midwest district manager, and branch

managers Tom R. Gilliam, Chicago; Robert

C. McNabb, Cincinnati; I. J. Schmertz, Cleveland;

Joe J. Lee, Detroit; Ray Schmertz,

Indianapolis; David Gold. Des Moines; Joseph

R. Neger, Kansas City; Jack Lorentz. Milwaukee;

Saul Malisow, Minneapolis; George

Regan, Omaha, and William C. Gehring jr.,

St. Louis. Also in attendance was Robert

Conn, assistant branch manager in Chicago.

'Marty' Will Be Shown

Behind Iron Curtain

NEW YORK — United Artists' release,

"Marty" will be the first major American

feature to have a public showing in a nation

behind the Iron Curtain in a decade, according

to word received by Harold Hecht and

Burt Lancaster, producers of the film, in

New York.

"Marty," which has won the Hollywood

Academy Award, the Grand Prix of the Cannes

Film Festival and the British Film Academy

Award, will be presented "out of competition"

at the Karlovy Vary Film Festival, Czechoslovakia,

July 21 at the invitation of the

Czechoslovakia State Films.

Pepsi-Cola Will Build

On Park Ave. Location

NEW YORK—The Pepsi-Cola Co. has

bought the building at 500 Park Ave., at 59th

Street, from the city for $2,000,000 at public

auction and will replace the nine-story

structure with one to house its present New

York headquarters at 3 West 57th St.

Pepsi-Cola outbid several rivals for the

property, ow-ned by the city since 1890, with

a winning bid which topped the $1,925,-

000 bid made by Lazarus Joseph, former city

controller for a real estate syndicate headed

by Samuel H. Golding.

AA Will Distribute 3

Features During July

NEW YORK—Allied Artists will release

three features during July, according to

Morey R. Goldstein, vice-president and general

sales manager.

They are: "Three for Jamie Dawn," starring

Laraine Day and Ricardo Montalban,

which was released July 8; "Magnificent

Roughnecks," starring Mickey Rooney and

Jack Carson, to be released July 22, and

"Hold Back the Night," starring John Payne

and Mona Freeman, to be released July 29.

BUFFALO

TXrhethcr the city of Buffalo will step in

to save the Erlanger Theatre depends

on one question: Is it le.ss expensive to expand

Kleinhans Music Hall for stage productions

or acquire the Erlanger by condemnation?

The council's finance committee

hopes to have the answer in two weeks.

This was decided after

the committee heard

a request from William Raikin. executive

vice-president of Foundation Theatre, Inc.,

that the city take over the Erlanger. Raikin

said that Buffalo is "a red hot show town"

and if the Erlanger was properly promoted,

it would be a profitable venture. In reply

to questions by council pre.sident William B.

Lawless jr., Raikin said his foundation would

be willing to accept a long-term lease for

a city-owned Erlanger and operate the

theatre on a nonprofit basis, paying back

to the city the cost of acquisition. Lawless

said acquisition of the Erlanger, through

outright purchase or condemnation, would

cost the city about $200,000 or $250,000.

The new Wehrle Drive-In at Transit road

and Wehrle drive is using large space ads

in the Williamsville Bee, the town from which

the outdoorer draws a very large part of its

patronage . Krolick, district manager

for Paramount Theatres, was vacationing

with his family on Cape Cod.

The Cinema Theatre in Rochester, recently

taken over by Martros Theatres, is

presenting "Gaby" on a new Cinemascope

screen, about which Manager John Martina

got plenty of publicity in the local sheets . . .

There's one straw hat theatre that you do

not have to drive out to the country to visit.

It is right within the Buffalo city limits.

'Secrets of Reef Booked

At Reade's Baronet, NY

NEW YORK—"Secrets of the Reef," a Butterfield

& Wolf production filmed in Eastman

Color off the coast of Florida, will have its

first U. S. showing at the Baronet Theatre,

New York, following the current engagement

of "Madame Butterfly," according to Walter

Reade jr., president of Reade Theatres, which

operates the theatre.

The full-length nature story was produced

by Alfred Butterfield and directed and photographed

by Lloyd Ritter, Robert Young and

Murray Lerner. Narration is by Joseph Julian.

New Drive-In at Buffalo

BUFFALO—The new Sheridan Drive-In

on Sheridan Drive near the Grand Island

bridge was opened on Sunday (8). Boasting

one of the largest screens in the state and

accommodating 1,600 cars, the Sheridan is

owned and operated by Irving Cohen and

Harry Seeberg. Sid Cohen, brother of Irving,

is managing the theatre.

National Theatres Dividend

LOS ANGELES—At a meeting held

Wednesday (5) the board of directors of

National Theatres, Inc., declared a quarterly

dividend of 12'i cents per share on the outstanding

common stock of the corporation.

The dividend is payable Aug 2,

1956, to stockholders

of record at the close of business on

July 19. 1956.

It is known as the Theatre Arts Academy,

Inc., and is operated by Arthur G. MllllKan

Jr. at 2265 Seneca St. Milligan's a,ssociates

are James E. Murphy, Charles D. Poth and

Mike M. Reuther. Frank J. Lombardo is

stage manager . Chief Barker Billy

Keaton of the Variety Club has added an

afternoon DJ radio program to his WXRA

schedule. He is on each early morning with

his Mr. and Mrs. show.

Filmore Enterprises, the company headed

by Morris Slotnick and Phil Cohen, is retaining

ownership of the buildings housing

the Cinema theatres in Buffalo and Rochester,

the operation of which recently was

taken over by Martros Theatres under a 15-

year lease. Slotnick said his company now

will concentrate in the real estate field. The

firm proposes to build a medical office

building on the site of the Arnett Theatre

in Rochester.

John Springer, ex-Rochesterian, who long

has held an important position in the RKO

offices in New York, is the author of a newbook

dealing with the entertainment world.

"This Was Show Business." It is published

in film magazine form by Pine Publications

of New York . annual Rochester

police ball and stage show is the creation of

Lester Pollock, manager of Loew's Theatre

in Kodak Town. Pollock, however, is just

one of the many private citizens, under the

chairmanship of Carl S. Hallauer, president

of Bausch & Lomb, who aid in staging the

ball in behalf of the Rochester Police Benevolent

Ass'n. This year's ball, held May

29, was a huge success. Sammy Kaye and his

orchestra played for the dancing and Jaye

P. Morgan headed the vaudeville bill.

Chicago and Milwaukee

Denied Bid for Pay-TV

WASHINGTON—A bid for authority to

inaugurate pay-TV in Chicago and Milwaukee

was denied by the Federal Communications

Commission this week. Lou Poller, who holds

the permit for channel 25 station WCAN-TV

in Milwaukee and said he intended to buy the

proposed channel 44 station WOPT in Chicago,

had asked for immediate authority to

install the service on a 25 per cent of airtime

basis.

The FCC turned down the bid because the

Commission is still studying pay-as-you-see

TV, and tests which have been permitted

were on a noncommercial basis.

COMPO Praises Paper

For New Series of Ads

NEW YORK—Publication by the New York

Journal-American of a series of banner lines

urging people to attend motion picture theatres

has been praised by Robert W. Coyne

of the Council of Motion Picture Organizations.

He said other newspapers throughout

the country should follow suit.

One recent ad dealt with the lack of traffic

problems, no sunburn, air conditioning

and wide choice of entertainment.

John Derek in 'Showdown Creek'

John Derek has been signed by the Bob

Goldstein Productions for the stellar spot

in United Artists' "Showdown Creek."

BOXOFFICE :

: July 14, 1956

33


. . Pete

. . Joe

. . The

. . Joseph

. . Morris

. .

. .

.

. .

. . Princess

PITTSBURGH

nssociated circuit officials report they are

very pleased with their newly iiUrociuced

"Charpe-n-Movle" plan . Manos. Indiana.

Fa., theatre executive of the Manos

c rcuit was back home after being hospitalized

at Cleveland,

Joe Mulone, Cheswick exhibitor, who constructed

dozens of CinemaScope screen

frames to specifications for Stanley Warner

circuit and other circuit and independent

oxhibitors. now is busy with the making of

even larger screen frames for Todd-American

Optical exhibitions. Presently he is constructing

one for the Brown Theatre, Louisville,

Ky. Mulone assembled the materials

and accessories for the Todd-AO screen for

the local Nixon where "Oklahoma!' is being

shown on a roadshow basis, and his wife

Molly drove the truck to deliver it. Joe's

Miami Theatre at Springdale. near Cheswick,

is dark. He constructed the beautiful Cheswick

Theatre himself, with a.ssistance only

en the roof construction. In recent years he

sold his grocery store and since has devoted

most of his time to building widescreen

frames after first building one for his Cheswick

Theatre, which in turn had exhibitor.s

begging him to make one for them.

Ben and Irene Stahl are vacationing at

Wildwood N. J. Ben is the well known Atlas

Theatre Supply representative . Mazzei.

M Uvale exhibitor who served the FBI

as an undercover agent, departed for Miami

to testify again in a communist litigation.

He was there only two weeks ago with his

son.

. . .

Kathryn Bates is the new secretary at the

Associated circuit office on Filmrow and

The

Leila Her is the new stenographer

Alpme Theatre, Punxsutawney, closed for the

summer. The Jefferson Theatre there also

dark ...CM. Ducray of the Sunset Beach

theatre on Route

is

swimming pool and drive-in

40, seven miles from Washington, Pa., reports

more damage there in another flash

flood last Sunday evening. It was the second

flood there within two weeks . . , Mrs. Hollis

Hayes, Linesville theatre owner, was a Filmrow

visitor.

Paramount Weeks are announced from July

25 through August 7 as part of the George

Weltner drive . , . Joanne Douglas, former

actress, is the new secretary for the Variety

Tent 1.

The Squirrel Hill Theatre had kiddies on

downtown streets with all-day sucker handouts

exploiting "Lovers and Lollipops" . . . Bill

Brcoker, who used to be with Paramount, was

here to get in a lick or two for Columbia's

"The Eddy Duchin Story."

Martha Scott will exploit "The Ten Commandments"

here July 28 when she will assist

in presenting a 2,000-pound stone monolith,

engraved with the Ten Commandments,

.

.

to the City, The presentation, made by the

Fraternal Order of Eagles, will climax the

Eagle's national convention here. The monolith

. . .

will be installed in Gateway Park The Warren Danas are parent-s of a daughter.

Grandpop is Pete Dana. U-I executive

There has been an increase in the family of

Bob Munn. Moundsville exhibitor. The

daughter has been named Jessie Lou

John Gardner of the Airport Drive-In. Short

Creek; Grove Drive-In, Elm Grove, and the

Riverside Drive-In. Rayland, Ohio, all in

the Wheeling area, has moved from Elm

Grove into his new home in Forest Hills.

Wheeling.

Newspapers here hammer out interviews

with children of the steel strikers who have

given up movies and dances for the duration.

Also they print chats with kiddies who

is on a cruise to Nassau . , .

. .

Sylvia Goldman, SW circuit office, vacationed

don't go to the movies because of television . .

in White Plains with her sister and brotherin-law,

the Ben Kalmensons, and now she

Reissue of "Citizen

Kane" was a fast flop in the Squirrel

Hill Theatre . Janice Norris, Playhouse

musical starlet who will be 16 in September,

has been signed to a seven-year option by

Herb (SW artist) Waltons are

RKO .

vacationing in New England.

BALTIMORE

IJal Colley. publicist for the Century and

NeW', had Princess Rudivoravan of Thailand

in town for promotion on "The King

And I" opening at the New. She made TV

and radio appearances . Mechanic,

owner of the Century, was host this week to

his brother Bill and family from Miami,

where Bill owns the New Essex House.

Frank Hurley, member of the "Oklahoma!"

boxoffice staff at the Film Centre, took off

for New York to see ten Broadway shows

in eight days . . . Irving Kantor, manager of

the Hippodrome, returned from a vacation

in Florida . Liberto jr.. assistant

at the Stanley, was vacationing . . . Lea Coulter,

manager, has installed a new art exhibit

in the Five West Theatre.

.

Helen Leonard, secretary at the Town and

Hippodrome, returned from vacation

Henry Jones, manager of the Town, and

wife are expecting a blessed event in August

Mrs. Helen Diering, secretary to the

. . . Maryland Motion Picture Theatre Owners

Ass'n, is reading travel literature, prior to a

motor trip through northern states.

Jacon Film Bookings

NEW YORK—"Forbidden Cargo," British

film being distributed by Jacon Film Distributors,

has been booked at the MacArthur Theatre,

Washington. D. C. July 18, and the

Brooklyn Paramount, New York City, August

8, according to Bernard Jacon, president.

August bookings have also been set in Cincinnati,

Pittsburgh, Philadelphia and Detroit.

PHILADELPHIA

Oov. George M. Leader has appointed Ted

Schlanger. Stanley Warner Philadelphia

zone manager, a commissioner of the Delaware

River Port Authority. Philadelphia is

the second largest port in America. Schlanger

was appointed for a five year term to fill a

vacancy on the bi-state commission. He is

the first representative of the motion picture

industry to receive such an honor. Schlanger.

as zone manager for Stanley Warner is in

charge of the company's theatres in Eastern

Pennsylvania. Southern New Jersey and Delaware.

Four persons, including a young Navy

mother and two of her three children, lost

theh- lives on Sunday i8) when two cars

collided on Route 40, at the entrance of a

drive-in theatre one mile east of Elkton,

Md. . Rudivorian, whose husband

is finance minister of Thailand, was in town

to help promote the opening of "The King

and I" at the Fox Theatre. The Princess

works for the Voice of America. "The King

and I" is at>out the princess' grandfather,

and the Englishwoman who went to Siam to

tutor his many children.

. . . Harry

Kendrick Packer, former assistant manager

of Paris in New York, is the new manager

of the World Theatre here

Green, former World manager, has joined

George A. Hamid. Atlantic City exhibitor . . .

Variety Club's Johnny Night baseball game

is now being arranged. Proceeds are to help

club's camp for handicapped children.

Reade Returns to Helm

Of Hudson, N. Y„ Theatres

NEWARK—The management of the Community

and Warren theatres in Hudson. N.

Y., has been resumed by Walter Reade

Theatres, terminating leases with Henry H.

Freider and Henry Grossman. Walter Reade

jr. announced:

"We have been trying to reacquire these

theatres for several years. The Community

is one of the flagships of the circuit. We

leased it in 1941 because it was virtually impossible,

due to manpower problems and

physical distances from our home office, to

give it the proper supervision and management.

Now that these difficulties are no

longer a factor, we are delighted that e

have been able to work out the details with

Messrs. Freider and Grossman in order for

us to resume management."

The Community, a 1,419-seat theatre, was

built by Walter Reade sr. along the architectural

lines which have now become a

trademark of the Reade circuit—the full

length massive white pillars and red brick

facade resemble a school or public building

rather than the usual theatre front.

The Community will be managed by

George Kemble, who has been manager of

the circuit's New York de luxe art house,

the Baronet, for the past year.

SAM FINEBERG

TOM McCLEARY

JIM ALEXANDER

84 Van Braam Street

PITTSBURGH 19, PA.

Phone Express 1-0777

Betttf Thiti E»er H»w't Your EoulDmntr

New Airer at Wampum, Pa.

WAMPUM, PA.—A new outdoor theatre is

being constructed by John Fontanella, three

miles north of the Pennsylvania Turnpike

exit at the Beaver Valley interchange. The

capacity is reported to be around 400 and the

new ozoner is expected to be opened in September.

WANT TO SELL OR LEASE

YOuR DRIVE-IN THEATRE?

(Hove buyers waiting)

"M R T ENGLAND"

85 Van Braam St. Pillsbiiroh 19, Pa. AT 1-1760

Licensed Theatre Brolier Correspondence Confidential

34 BOXOFFICE July 14, 1956


. . The

. . Ivan

. . Dorothy

. . Booker

. . Ditto

. .

. .

. . The

;

WASHINGTON

•The WOMPI Club of Washington, at its July

luncheon meeting in the Continental

Hotel, voted to hold the next two luncheon

meetings at Rector's restaurant, 149 Independence

Ave. SE. in the hopes of getting a larger

turnout. Subscription books were distributed

to all members to raise funds to send seven

children to the Cardiac Camp this summer.

Mrs. Madeline Ackerman presided.

Variety Tent 11 welcomed David B. Karrick,

new commissioner, as a member at a

luncheon in his honor, attended by the club

board of governors. Also present were commissioners

Robert E. McLaughlin and Brig.

General Thomas A. Lane, who are members

of Variety. The boaj-d will meet at noon

during August and September instead of in

the evening . Kolinsky, Variety

secretary, plans to spend her vacation in

Atlantic City . . . Tent 11 officers were busy

with plans for the welfare awards drive, the

golf tournament and the annual dinner

dance.

Ira Sichelman, 20th-Fox manager, and wife

hosted a lawn party last Saturday night on

the occasion of the confirmation of their- son

Lewis Ken. Guests from out of town included

Mr. and Mrs. David Rosenthal, UA manager,

Cleveland: Mrs. Jack Sichelman, mother of

Ira; Dr. Jesse Sichelman and family; Mrs.

Ann Fishman Davis, and Mr. and Mrs. Glenn

Norris . . . Booker's secretary Elaine Epstein

celebrated a birthday .

Sara Young

is spending a vacation in Albany, N. Y., and

Cape Cod, Mass. Her son Herbert who operates

a hydroponic tomato farm in Boca

Raton, Fla., was a Washington visitor for

several days.

.

Fox Salesman Fritz Goldschmidt is

spending two weeks in Alabama on Army

maneuvers

. Rosenbaum's daughters,

Mrs. Alma Hurwitz. who lives in Schenectady,

and Mrs. Louise Ann Morewitz, who lives in

Warwick, Va.. celebrated birthdays

Student salesman Dan Priest resigned from

20th-Fox and returned to his home in New

York . Sun Theatre at Rising Sun, Md.,

is dark on Monday and Thursday of each

week.

Vacationists at RKO included booker George

Sullivan, who has gone to New England, and

Sylvia Hodgkins, In Ocean City . . . Mrs. Clara

Lust, Ben Lust Theatre Supply Co., spent

several days in New York visiting two

brothers in a hospital . . . Booker Ida Barezofsky,

MGM, was in George Washington

Hospital

. . . Assistant Manager Sidney

Eckman vacationed in Ocean City . . . Ditto,

Salesman Cal Bien . Doris Perrie.

Paramount's Pat Atwood will wed Preston

Phillips July 26 . . . Mr. and Mrs. Bob Grace

were vacationing in Miami Beach, Fla.

Booker Bill Fischer of Paramount will celebrate

Cashier Ida

a birthday July 16 . . . Booker Max Rutledge, Bonita Meek, Florence

Green was vacationing in Ocean City . . .

Donohue, Peggy Tutt and Gilbert Newman

were on vacation or preparing to leave . . .

Sally and Sammy Myers will celebrate their

seventh wedding anniversay Monday

Exhibitors on FUmrow included

.

Sam Bendheim

jr., Morton Tlialhimer jr., Ralph May,

Ivan Rosenbaum, Harold Wood, Edgar Growden.

Jack Levine, Bob Gruver, Iz Rappaport,

Mike Leventhal, Irwin Cohen, William Buck,

Aaron Seidler, Joe Walderman. M. K. Murphy

and Sammy Melllts.

INDUSTRY

PROFILE

Ben Pitts Circuit of 31 Theatres

Outgrowth of $125 Investment

RICHMOND— In 1909, a 15-year-old

Fredericksburg boy dreamed a dream. A

local movie house, its owners heavily in

debt, was closing

shop. That 15-yearold

boy, one of seven

children forced by

circumstances to

begin early their

work for a living,

possessed $75 in

savings. He borrowed

$50 from an

older brother and

bought the departing

owners' equipment.

Benjamin Pitts

Today the boy

who dreamed a dream owns 31 motion picture

theatres and ten drive-in theatres.

The modest estimate of his material wealth

is "several million dollars," reports Carl

Shires in the Richmond News-Leader.

Tlie boy has grown into a man; the man

is State Senator Benjamin Pitts, a lean,

blue-eyed individual who stands 6 feet 1 M;

inches tall and weighs in at a fighting 172

pounds.

The theatreman, who started with a $75

nest egg, conveniently likes movies. Trouble

is, he has to get elected to the senate and

come to Richmond every other year to

sit through one uninterrupted.

At any of the theatres he owns he no

sooner sits than there's an usher, manager,

a popcorn vendor or a friend to ask a

question. He gets up and answers—of such

are millions made.

Senator Pitts, the second largest theatre

owner in the state, is not overwhelmed

at the competition afforded by television.

"Television has helped the industry,"

he contends. "Hollywood has learned a

pood mo\ic can draw people out of their

1 n^ and it goes about making

NEWARK

The Littlest Outlaw" played last week at the

Newark Drive-In. On the 3rd and 4th,

the theatre offered a coffee-and-doughnut

break at midnight preceding a midnight Horrorama

show . Bellevue in Upper

Montclair reported "The Ladykillers" set a

new house opening day, according to Frank

Ka.ssler, president of Continental Distributing,

which is releasing the J. Arthur Rank

film.

Police Chief William Charles promised that

he would not prevent teenagers from attending

a midnight musical rock and roll

session at the Colonial Theatre in Pompton

Lakes. He explained the law prohibits children

from attending late shows, but it is

musically neutral. He said he would place

two patrolmen at the door of the Colonial

and "anybody too young will be chased

home."

The new title of MGM's "Somew-here I'll

Find Him" is "These Wilder Years."

good movies."

His ten drive-ins, which represent an

investment of $750,000, provide one particular

problem. People are forever driving

off without unhooking the speaker

from their car- window. And he doesn't

go for all these tales about overzealous

"necking" at the dollar-a-car-load cinemas.

When that $125 was scraped together

47 yeais ago, and young Pitts went into

business he hit upon a nickel as the going

rate for attendance. He rented the theatre,

which held 700 persons, for $1 a night.

He had to call Norfolk when he wished to

rent a new film— the rental rate was $10.

He recalls the first COD film that arrived

he borrowed $4 to pay the postman.

Senator Pitts, a widower, has one daughter,

Mrs. Walter Lowry of Fredericksburg.

He lives with a sister in a big house in

the Spottsylvania County city.

The modest senator has a heart as big

as the fortune he has made. His civic

activities include work with the Salvation

Army and the Fredericksburg Rescue

Squad. He is a member of the Board of

Visitors at the Virginia School for the

Deaf and Blind, at Staunton.

He belongs to the usual number of social

and civic clubs. The titles he's possessed

include district deputy, grand exalted

ruler of the Elks Club.

The formal education of the boy who

went to work early ended when he completed

the eighth grade. Correspondence

courses and avid reading have filled in the

educational void.

Despite his self-education, however, the

senator does not think that's the best type

of education. From the fortune that has

come from a $125 investment, Pitts has

paid for 128 college scholarships in the

past 20 years. Any deserving boy or girl

;

in his senatorial district can go to college.

|

Art Exhibits in Lobby

CAPE MAY CITY—The lobby of the Cape

Theatre has been turned into a municipal

art gallery, open to the public even when

the regular show schedule is not in force.

Hundreds of art fans have visited the theatre

during the exhibits.

Theatre Aids Observer Post

EGG HARBOR CITY, N. J.—The Colonial

Theatre here went all out to take a prominent

part in the dedication of the area's eighth

Ground Observei-s post. Three days prior to

the dedication ceremonies il4). a lobby display

and recruiting booth was set up at the

theatre, which showed "One Plane-One

Bomb." In addition a stripped down plane

was given a spot outside the theatre.

Miniature Golf at Drive-In

ELLWOOD CITY. PA.—John Popescue,

owner of the Blue Sky Drive-In Theatre, near

here, has opened a miniature golf course on

the outdoor theatre property.

BOXOFFICE :

: July 14, 1956

35


. . which

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. executives

: July

wmww

NEWS AND VIEWS OF THE PRODUCTION CENTER

Hollywood Office— Sidtc 219 at 6404 Hollywood Blvd.. Ivan i>pear. western Manaiirri

'Society' Sneaks Begin

In Exchange Cities

HOLLYWOOD—Patterned after the recent

sneak preview of "Somebody Up There

Likes Me" in all exchange cities, MGM has

decided to hold similar theatre showings for

"High Society," first independent production

by Sol C. Siegel for MGM release. It stars

Bing Crosby. Frank Sinatra and Grace Kelly.

Theatre screenings in exchange areas are

being lined up for the week beginning Monday

(16), with invitations to be extended by

branch managers to exhibitors, bookers and

buyers, TV and radio personalities, nevifspaper

writers and critics and local civic

leaders.

Republic set a record multiple southern

California booking for its William J. O'SuUivan

production, "A Strange Adventure," when

the picture bowed Wednesday (11 1 at 46 Fox

West Coast and independent theatres and

Cal-Pac drive-ins. "A Strange Adventure"

toplines Joan Evans, Ben Cooper, Maria English

and Jan Merlin. Direction is by William

Witney.

The Marine Corps and Allied Ai-tists will

join forces on Wednesday (25) to launch the

world premiere of "Hold Back the Night,"

starring John Payne and Mona Freeman and

dealing with an episode in the Korean campaign.

More than 200 film luminaries, members

of the Hollywood press corps and studio

will be transported to Camp Pendleton,

Calif., 100 miles south of the film

capital, by chartered train for the premiere.

Shortly after arrival, the visitors will be

guests at a luncheon on the Marine base,

and in the afternoon, troops will stage maneuvers

for the entertainment of the guests. Following

a cocktail party and dinner in the

officers club, the film, produced and directed

by Hayes Goetz and Allan Dwan, will be premiered

at the Crest Theatre in nearby Oceanside.

Proceeds from the premiere will be

donated to the Navy Relief F\ind.

200 Technicolor Workers

Are Given Brief Layoffs

HOLLYWOOD — Postponement of

release

dates on a number of pictures being prcxiessed

in Technicolor has resulted in a temporary

cutback in the operating personnel of that

company. Spokesmen for the tint firm, stressing

that Technicolor has commitments for

as many features so far this year as in the

corresponding period in 1955, said they understood

approximately 200 workers were

placed on layoff effective Monday (9) but

that they will be called back within the next

few weeks.

THAR SHE BLOWS—A star-studded premiere, in the staging of which Hollywood

is a past master, was accorded producer-director John Huston's "Moby Dick" when

tl:e film version of Herman Melville's maritime classic, being released by Warners,

bowed recently at the RKO Pantages Theatre on Hollywood boulevard. Huston (at

nght) chats with Gregory Peck, who portrays Captain Ahab in "Moby Dick," Mrs. Peck

and Lauren Bacall.

Vera Miles Is Given Lead

With Bob Hope in 'Beau'

HOLLYWOOD — Paramount has signed

Vera Miles for the key romantic role opposite

Bob Hope in Scribe Productions' "Beau

James." The Jimmy Walker biography, from

an original story by Gene Fowler, is being

jointly produced by Hope, Jack Rose and

Melville Shavelson. The latter two, who

collaborated on the screenplay, also are sharing

directional chores.

British Actress Signed

HOLLYWOOD—Briti.sh stage-TV actress

Patricia Owen (Mrs. Sy Bartlett) has been

signed to a long-term contract by 20th-Fox.

The initial assignment for the actress will be

a top role with Robert Wagner and Jeffrey

Hunter in the new version of "Jesse James,"

to be produced by Herbert Bayard Swope jr.

in August.

Tony Curtis in Bond Short

HOLLYWOOD—Tony Curtis stars in a

short subject filmed at U-I Wednesday (11>

for the savings bonds division of the Treasury

Department as a part of its 15th anniversary

drive.

Biggest Heart Dinner

To Honor Jack Benny

HOLLYWOOD—Martha Hyer. U-I contractee,

planed to New York to attend an exhibit

of her painting at the Greenwich Village

galleries and to participate in a series

of home office press interviews and conferences

with eastern editors, magazine writers

and photographers.

Selected as "The Man with the Biggest

Heart" by the Los Angeles County Heart

Ass'n, Jack Benny will be feted by the Friars

at a testimonial dinner October 20 at the

Beverly Hilton Hotel. Proceeds of the SIOOa-plate

dinner will go to the heart group for

research. The arrangements are being coordinated

by Arthur W. Stebbins and Jules

James. George Jessel will emcee the event.

Herbert T. Silverberg, veteran motion picture

attorney, has been named "Man of the

Year" in the San Fernando valley by the

American Jewish Congress in recognition of

his public service on behalf of the community

in the fields of culture, health and welfare,

youth and human relations.

^

BOXOFFICE :

14, 1956

37


SAG Calls for Action

To Revitalize Four A

HOLLYWOOD — Continuing its running

fight with the American Federation of Radio

and Television Artists, whose recent proposals

for a merger were spurned by the Screen

Actors Guild directorate, the SAG has asked

the Associated Actors and Artists of America,

AFL-CIO parent of all actors unions, to call

a special meeting for the purpose of

stiengthening and revitalizing the international

organization.

As one of the objectives of such a move,

the SAG listed the "setting up of machinery

by the Four A for the impartial settlement

of jurisdictional problems between actors

unions."

The guild's letter to the Four A was

signed by John L. Dales, national executive

secretary, and copies were sent to each of the

other Four A branches— Actors Equity.

AFTRA, American Guild of Musical Aa-tists,

American Guild of Variety Artists and

Screen Extras Guild.

Ten days following its action, the SAG

issued a special report to its membership,

signed by President Walter Pidgeon for the

board of directors, in which the guild detailed

its reasons for rejecting an APTRA proposal

for a merger with SAG. In this report, the

guild pledged it would work toward "a

stronger and more vigorous international

federation of actors unions and a simplified

membership card plan for the entire entertainment

indusb-y"

Marin County Board Axes

Black Point Drive-In

NOVATO. CALIF.—The Marin County

board of supervisors ended three weeks of

suspense by voting to deny the rezoning proposal

which would have permitted a drive-in

on the 12-aere John Novak property on

Atherton avenue.

Black Point area residents almost unanimously

opposed the plan of builder John

Novak and theatre owner Donald Donohue in

the agricultural-residential district, although

a rezoning petition signed by some 200 Novato

area residents had previously been submitted

to the board. Prime reasons offered by Black

Point residents against the drive-in were

that it would destroy the rural character of

the area and depress real estate values.

Drive-in proponents claimed the drive-in

would be a recreational asset to the community

and would add tax dollars to the county coffers.

The Novato Chamber of Commerce

had urged rezoning to permit construction

of the outdoor theatre.

Barry Atwater in U-I Film

HOLLYWOOD—A featured role in "The

World and Little Willie" has been awarded

to Barry Atwater. The Technicolor fUm

for U-I release is being produced by Howard

Christie, directed by Jerry Hopper, and

stars Maureen O'Hara, John Forsythe and

Tim Hovey.

'Searchers' Booked for Cunard Line

HOLLYWOOD—"Tlie Searchers," a C. V.

Whitney picture for Warner Bros, starring

John Wayne, has been booked on the Cunard

White Star fleet and will play the Queen

Elizabeth, Queen Mary, Mauretania, Carinthia,

Saxonia, Ivernia and the Brittanic.

Cagney to 'The Hornpipe/

Which U-I Will Film

HOLLYWOOD "The Uevils Hornpipe," a

niusK-al by Maxwell Anderson iuid Rouben

Mamouliiui, has been acquired by U-I. James

Cagney will star in tlie picture, whicli Aai'on

Rosenberg has been set to produce. It is the

story of a diabohcally clever racketeer in a

modern New York s-etting. In addition to

collaborating on the book, Anderson also

penned lyrics for the songs, with music by

Allie Wrubel.

In U-I's "Interlude," Jane Wyatt will replace

Ilka Chase, who was recently stricken

with a severe attack of pleurisy. The production,

which now is being filmed abroad,

stars June Allyson, Rossano Brazzi, Marianne

Cook, Francoise Rosay and Keith Andes, with

Ross Hunter producing and Douglas Sirk dilecting.

Producers New PR Group

Plans Press Luncheon

HOLLYWOOD—First meeting of the new

public relations committee of the Screen Producers

Guild was held Tuesday (10) with

Harriet Parsons, committee chairman, presiding.

The group discussed plans for a producer-press

roundtable luncheon to be staged

later this month and also blueprinted public

relations projects for the next 12 months. In

addition to Miss Parsons, the committee comprises

Jack Gross, Harold Hecht, Jud Kinberg,

Frank McCarthy, William J. O'Sullivan,

Mai-tin Rackin, William C. Thomas, Jerry

Wald and William H. Wright.

Role to Don Dubbins

HOLLYWOOEX—MGM contractee Don Dubbins

has been assigned a role in "Tlie Vintage."

which stars Mel Ferrer and Her Angeli,

to be produced by Edwin H. Knopf, with

Jeffrey Hayden directing. John Kerr also

has been inked for a part in the picture.

JAPANESE AWARDS—More than two

dozen trophies, plaques and scrolls,

awarded Warner Bros, for "bests" in films

shown in Japan during the last year,

were presented on behalf of film fans,

press and cultural groups to Jack L. Warner

by Shigeru Nakamura, Japanese

consul general in Los Angeles. Shown

assisting in the ceremonies is Mrs.

Nakamura.

C^cjecddiiijue ^na^aele^A.

East: William Dozicr, RKO vice-president

in charge of production, took off Saturday

114) for New York for huddles with Daniel T.

O'Shea, president, on upcoming production

plans.

West: Lee Katz, European production liaison

for Allied Artists arrived from his Paris

headquarters for conferences with executive

producer Walter Mirisch.

West: Clark Ramsay, executive aide to

David A. Lipton, U-I vice-president in charge

of advertising and publicity, planed out for

Tokyo to set up the advance drumbeating

campaign for "Joe Butterfly," on which filming

began Monday (9) on location in Nippon.

East: Gil Golden, eastern advertising manager

for Warners, and aides Sam Kaiser and

Sam Weisman returned to their Gotham

headquarters after a week of .studio conferences

and a gander at upcoming releases.

Meantime, studio arrivals included producer

Leland Hayward, checking in from the

Bahamas location site of "The Old Man and

the Sea," and Lord KlUanin, chairman of

Four Pi'ovinces Productions, here from Ireland

with a rough cut of the John Ford production,

"The Rising of the Moon," which

Warners will release. He screened the opus

for Jack L. Warner.

East: Sol C. Siegel, independent producer

releasing through MGM, and megaphonist

George Cukor planed to Europe to finalize

preparations for Siegel's next venture, "Les

Girls," which will be lensed on location in

various continental countries.

• • •

East: Producers Frank and Walter Seltzer

headed for Manhattan with a print of their

just-completed fUm, "The Boss," to screen it

for executives of United Artists, which will

handle distribution thereon.

West: Aithur Lubin, RKO producerdirector,

planed to Tokyo for three weeks of

location scouting in connection with his upcoming

assignment, "Escapade in Japan."

Shurlock to Europe

HOLLYWOOD—Geoffrey Shurlock, director

of the Pi-oduction Code Administration, was

on a two-week on-the-spot sm-vey of the relationships

between the code and censorship

problems in England, France and Germany.

The trip is being made at the recommendation

of Ei-ic Johnston, MPAA president, who

just returned from Europe.

SA Film to Superscope

HOLLYWOOD—The first

South American

production to convert to the Tushinsky anamorphic

widescreen system, "Seccion Desaparecidos,"

has arrived at the Superscope

laboratories for immediate processing.

Title

Changes

"Massacre at Dragoon Wells" (Allied Artists)

to DRAGOON WELLS MASSACRE.

"Love Story," a Bob Goldstein production

for United Artists, to THE DEADLY TRI-

ANGLE.

38 BOXOFFICE :

: July 14, 1956


: July

Palhe-TV Tightens

East-West Facilities

HOLLYWOOD—Thorough integration of

TV motion picture production facilities at its

studios in the east and west has been achieved

by RKO Pathe-TV. division of RKO Radio

Pictures. FYed Ahern. supervisor of television

operations, reported upon his return from

two weeks of conferences in New York with

Daniel T. O'Shea. president of RKO: Jay

Bonafield, head of RKO Pathe-TV in the

east, and Douglas Travers, production executive.

RKO Pathe-TV just has completed 39 halfhour

shows for the NBC-TV Crunch and Des

series, starring Forrest Tucker. The series

was filmed on location in Bermuda. Another

series, the Big Idea, was recently finished by

RKO Pathe-TV for Dorm Bennett Productions.

This consists of 30 half-hour programs.

The General Electric Theatre kicked off

second summer season on CBS-TV Sunday

its

(8) with a lineup of 16 stars geared to

keep the anthology series running during the

ne.xt 12 weeks. Leading off the summer

schedule was "Lash of Fear,"

Keenan Wynn starrer.

John Payne-

Producer Mel Epstein, formerly of Paramount

studios and CBS- TV, has been signed

by Irving Asher, TCF television head, as one

of the producers of the new Broken Arrow TV

series starring John Lupton. In a switch

from the prevalent practice of making feature-length

theatrical films from TV shows,

TCF Television is converting two features

into telefilms for the 20th Century-Fox Hour.

Producer Sam Marx is currently preparing

"Smoke Jumpers," scripted for TV by Clark

E. Reynolds from the feature "Red Skies of

Montana," and "City in Flames," telescripted

by Arthur Ross from "Old Chicago."

* * *

Ziv has inked Henry Kesler to a 52-week

producer-director pact on its new Young Dr.

Christian teleseries. Although Kesler's deal

with Ziv is exclusive for TV. it does permit

the producer-director-writer to handle additional

bids outside the television field.

Lloyd Nolan Joins Cast

Of 'Seven Waves Away'

HOLLYWOOD—Copa Producers has signed

Lloyd Nolan to star with Tyrone Power and

Mai Zetterling in "Seven Waves Away." for

Columbia release. Filming began in London,

Monday (9i, under the direction of

Richard Sale, who also wrote the screenplay.

Ted Richmond is executive producer, with

John R. Sloan producing.

Una Merkel on Set

HOLLYWOOD—Una Merkel reported to

Producer Edmund Grainger Monday (9) for

her featured role in RKO's "Bundle of Joy."

The actress recently closed a six-month run

on Broadway in "The Ponder Heart."

Screenplay by Jim Poe

HOLLYWOOD—Producer Hal Wallis has

signed James Poe to write the screenplay on

"Showdown." from an original story by Les

Crutchfield. It will be filmed at Paramount

early in 1957.

WHEN

the Allied invasion of Italy

signaled the beginning of the end

of World War II, Sir Winston

Churchill, then prime minister of Britain,

made a cogent observation about the expediency

of hitting the enemy in his soft

underbelly. In fact, the strategy of attacking

an opponent when and where he is the weakest

is as old as warfare itself; and applies also

to any form of competition, commercial included.

Therein might lie a lesson for the masterminds

of production, distribution, and exhibition,

currently sweating to devise some

means of rehabilitating intere.st in and acceptance

of theatrical motion pictures.

No one will gainsay that television, generally

conceded to be one of the principal

reasons for the industry's present liaison with

the doldi-ums, is at its worst and weakest

during the summer months, diu-ing which period

of last year, video attained an all-time

low in repetitious boredom. So-called top

programs, many of which were sufficiently

bad when initially telecast, were repeated ad

nauseum, in the same time slots and under

the same sponsorship>s that accompanied their

debuts. And the so-called replacement shows

were even worse—had viewers turning off

their sets in droves. Early indications are

that TV will again scrape the bottom of the

barrel this summer.

What more propitious conditions could obtain

under which the amusement-seeking

masses might be wooed back to the nation's

show houses, and be reconvinced that the

theatrical screen stUl offers more unadulterated

entertainment than any other medium?

One step in the right direction—be it

calculated or inadvertent—has already been

taken because of distributors' obvious eagerness

to serve the hot weather market with

the best of their product. In or approaching

release are such productional titans as 20th-

Pox's "The King and I," United Artists'

"Trapeze," Warner Bros.' "The Searchers"

and "Moby Dick." Universal-International's

"Away All Boats." Paramount's "The Proud

and Profane." Disney's "Davy Crockett and

the River Pirates." RKO's "The F^rst Traveling

Saleslady." Allied Artists' "Friendly Persuasion,"

Columbia's "The Eddy E>uchin

Story," MGM's "High Society," and others too

numerous to list.

It is doubtful that ever before has so impressive

an array of celluloid been offered in

the period that during more prosperous times

was considered the dog days, when it was

habitual to piu-ge agenda of their inferior

pictures. But. judging by the patronage

being accorded them, the mere exhibition of

sterling motion pictures is in itself not

enough to re-win the lost audiences. Something

seemingly must be done additionally to

bring ticket-buyers to the theatres so that

they can be convinced of the precedential

superiority of contemporary movies.

Literally dozens of suggestions have been

made and considered as to wherein lies the

passible panacea. They have stemmed from a

wide variety of sources, ranging all the way

from the trade's top brass to opportunistic

press agents and kibitzers. Some have boasted

elements of merit, others have been ridiculous

per .se.

Certainly an industry that has lived and

grown proudly and prosperously through more

than half a century of development, economic

upheavals, ceasorshlp, and flurries of

harrassment from other entertainment media

is equipped to determine the necessary

strategy.

But whatever is to be done must be done

NOW, before the enemy stiffens that soft

underbelly and again has season and entertainment

ammunition in his favor.

Just so long as the master minds of production

know everything about what's wrong

vpith the motion picture trade—and are eager

to spill aU of their knowledge upon the drop

of a line of type—exhibitors have nothing

to worry about. Not much, that is.

In a recent issue of a trade publication

appeared two interviews with a pair of Hollywoodians:

Herman King, youngest of the

tribe, who is tickling his tom-tom on behalf

of "The Brave Ones," which his big brothers

have produced for RKO distribution; and

producer- director Mervyn Le Roy of the

Brudern Warners' uppermost echelon.

Opined King: The industry's current woes

are attributable to Hollywood's failure to make

enough "big attractions."

Held Le Roy: There are enough good films

to go around and the public apathy toward

theatrical screen entertainment results from

showmen's "greater interest in selling popcorn

than keeping their houses in good operating

condition."

So harrassed theatremen. while contemplating

their respective vistas of empty seats,

pays their money and takes their cherce of

these two hackneyed and contradictory gems

of eruditious analysis.

Appearing as "guest lecturer" at the public

relations class of Columbia college, Milton

Luban, erstwhile film reviewer and now a

catch-as-catch-can space snatcher, chose as

his theme "Tradepapers and the Motion Picture

Industry and Their Significance to Public

Relations Men."

An edifying subject, no doubt, but after

that mouth-filling handle, what remained

for the Lubanian lecture?

From Teet Carle's Paramount praisery. Information

that in assigning Ining Talbot to

compose original music for "The Search for

Bridey Murphy." Roy Fjastell, head of the

studio's music department, with a de%'astating

originality, instructed: "Irving, we need out

of this world music."

When Irving finishes the chore, he might

offer a lift to Teet, et al, who'll probably need

a few astral gimmicks to sell this one.

BOXOFFICE :

14. 1956 39


WB)

. . Mr.

. . Jimmy

. , The

. . RKO

'King' Holds Top Los Angeles Spot LOS ANGELES

While Moby Dick' Opens With 260

LOS ANGELES— .^.-i it is doiiiK in virtually

all key spots where it has been booked. "The

King and I" held on to its No. 1 position among

local fijst run moneymakers, hitting a glittering

320 per cent average in its second

stanza. Among the newcomers. "Moby Dick."

opening in tlviee houses, topped the list with

260 per cent, while "That Certain Feeling"

finished its initial canto with a substantial

165. Business otlierwise was spotty, ranging

from very good to dismal.

(Average Is 100)

Chinese—Tiio King ond I (20th-Fox), 2nd wl(...320

Downtown Paramount. Pantoges, Wiltern—Moby

Dick I 260

Egyptian. United Artists—Okiahomo! (Magno),

33rd wk no

Fine Arts—Fontosio {Buena Vista), reissue, 5th

wk 120

Four Star—The Proud ond Profone (Para),

4th wk 200

Fox Beverly—Tlle Great Locomotive Chose

(Bueno Visfa), 3rd wk 85

Fox Wilshire—Tropeze (UA), 6th wk 170

Hillstreet, El Rey, Fox—Toy Tiger (U-l); The Rawhide

Ycors (U-l) 75

Los Angeles, Loyola, Ritz, Vogue—Abdulloh's

Horem (20th-Fox), D-Doy the Sixth of June

(20th-Fox)

Paramount Hollywood—That Certain Feeling

60

(Para) 165

State, Hollywood, Uptown— Santiago iWB); plus,

State only—Girl on the Run (Manhattan); plus,

Hollywood ond Uptown—Wake of the Red Witch

(Rep), reissue 1 00

Warners Beverly—The Eddy Duchin Story (Col),

2nd wk 170

Warners Downtown, Hawaii—Soforl (Col); Storm

Over the Nile (Col), 2nd wk 75

Warners Hollywood—Cinerama Holiday (Cinerama),

34th wk 100

"King and I' Scores 400

As Frisco Leader

SAN FRANCISCO—"The King and I"

opened at the Fox Tlieatre with 400 per cent,

the greatest gross since the booking of "The

Robe." to walk off with local first run honors.

Another new bUl. "Trapeze" ranked a fine

second spot with 350 per cent at the United

Artists. Other grosses stayed for the most

part well at)ove the average mark.

Fox—The King ond I (20th-Fox) 400

Golden Gote—Congo Crossing (U-l); The Woy Out

(RKO) 50

Loews Worfield—Tribute to a Bod Mon (MGM). .120

Paramount—Thot Certoin Feeling (Poro) 120

St. Francis—Sontiogo (WB) 110

United Artists—Trapeie (UA) 350

Teachers, Blockbusters Push

Portland to Bumper Week

PORTLAND—Some 5,000 schoolteachers

converging on Portland to attend the National

Education Ass'n convention helped boost theatre

grosses, as did the opening here of some

of the big guns of film entertainment. "The

King and I" was launched at the Fox with

Rita Moreno, one of the stars of the picture,

attending the Northwest premiere.

Broadway—Toy Tiger (U-l). 130

Fox—The King and I ;20fh-Fox) 200

Guild—Goby MGMl, 4th wk 125

Liberty—The Great Locomotive Chase (BV) 150

Orpheum—The Eddy Duchin Story (Col) 1 65

Paramount—Tropeze (UA) 200

'King' and 'Trapeze' Stay Big,

'Saucers' Good, in Seattle

SEATTLE—Both "The King and I" and

"Trapeze" continued to pull high grosses for

their second w-eeks. with "King" dropping

down from 300 and "Trapeze" slackening off

to 220 from 260 last week. A strong promotion

behind "Flying Saucers" built up attendance

the first week to a healthy 200.

Blue Mouse—The Cotered Affoir (MGM) 125

Coliseum— Earth vs. the Flying Saucers (Col).... 200

Fifth Avenue—The King and I (20th-Fox) 2nd wk. 250

Music Box- Inside Hell ISR), Lite With the Lyons

(Assoc. Film) 85

Music Hall- While the City Sleeps (RKO) 90

Orpheum— Froncis in the Mounted House (U-l).. 90

-Tropeze ;UA) ?n


. . Leo

. . John

. . M.

.

.

. . . The

. . . Also

'

. . Red

. . Republic

. . Ben

. . Ernie

SAN FRANCISCO Allen Burl's Salari

II gnes Cannon, AA cashier, and her husband

Emmett vacationed at Lake Tahoe. Myron

Hopkins, shipper, is off on her two weeks .

Jerry Wong is opening the Great China Theatre

in Chinatown to American fihns. It

formerly offered Chinese plays ... Li Li-Hwa.

Chine.se film star, was greeted on her arrival

aboard the SS President Wilson by Jack

Stevenson, manager for Paramount. She is

on the way to Hollywood under contract to

Cecil B. DeMille . Adler, auditor, was

at the UA exchange where remodeling has

been completed.

Contact Arthur Unger of Arthur Unger Co.

for Information and reservations to the TOA-

TESMA-TEDA conventions in New York City

September 20-24 . . . The Alameda Drive-In

was installing new RCA lamps . Spivey

of the Porterville Drive-In is mighty proud

of his new 100-foot-wide screen . . . Johnny

Sullivan, Western Theatrical Co., purchased

new custom built levis . . . Visitors on the

Row were few but those spotted included

Jimmy Stephens, Dixon Theatre, Dixon; the

Enea brothers in from their Airport Auto

Movies, Oakland; Peter Garrette, Yolo and

Sunset drive-ins. Woodland, and Jack Neugebauer,

Donner, Tinickee.

Earl Brown, manager of Los Gatos Theatre,

Los Gatos, was in the hospital for an operation

, . . Recuperating following illnesses are

Bill Nasser. Nasser Bros, circuit, and Jimmy

Chapman, Redwood Theatres . Bowles

is handling the booking and buying for the

Oak Theatre, Live Oak, owned by Joe Serry

. . . Call Me Sam, the tyrannosaur measuring

12 feet tall, greets all who enter the

portals of the local Warner exchange.

Tyrannosaur was used to promote the

"Animal World" at the Paramount Theatre.

Easy rental terms to interested parties . . .

Glenn Koropp of the Glenn Koropp Speaker

Co., Sacramento, spent several daj's in

Oregon and Washington familiarizing drivein

operators with new Ballantyne equipment.

Gerald L. Karski, president of Motion Picture

Service Co., has received notification

that his company, for the third consecutive

year, was awarded first place in the special

low budget television film commercial competition

at the recent convention of the Advertising

Ass'n of the West held in Los

Angeles. The spot was placed with MPS by

the Long Advertising of San Jose for "Oven

Magic."

Added to 'War Drums'

HOLLYWOOD—In Bel-Air Productions'

"War Drums," Joan Taylor and Ben Johnson

have been signed to star with Lex Barker.

The screenplay by Gerald Drayson Adams

will be produced by Howard W. Koch for

United Artists release with Reginald Le Borg

directing, for executive producer Aubrey

Schenck. Jil Jarmyn has been set for a

featured role in the picture, which will be

filmed near Kanab, Utah, beginning Monday

(16).

RKO Signs 15-Year-Old

HOLLYWOOD—Placed under term contract

by RKO was Janet Norris, 15-year-old actress

from Pittsburgh, who will report to the studio

early next year upon her graduation from

high school.

BOXOFFICE July 14, 1956

Nets Big Game Bag

i

Allen Burt, Portland theatre broker, is

pictured with a roan antelope shot while

on safari recently in the Lake Tchad region

of central Africa. The Ubangi

native is carrying a duiker Burt bagged

the same morning during his 26-day visit

to the French-controlled big game hunting

area.

PORTLAND—Thirty tons of African wild

game were shot by Allen Burt, manager of

the Theatre Exchange Co., and two hunting

companions on a combined around-the-world

tour and African safari. Burt's safari companions

were Jim Rudisill, Portland, and Dr.

P. Gebhardt, Menlo Park, Calif. The trio

had plarmed the hunting expedition, which

was made mostly by Air France, for several

years.

Burt's hometown Milwaukie Review published

installments from the broker's

safari diary, along with many photographs

made by Burt during the 26 days and nights

in the heart of Africa near Lake Tchad. In

an excerpt, Burt wrote:

"We killed 41 animals as follows: four cob

antelope, five sable antelope, five damalisk,

eight waterbucks, six wart hogs, one duiker,

two hartbeast. four forest buffalo, three baboons,

one oribi and two elephants. Our expenses

for plane fare, cost of the safari,

licenses, ammunition, air freight, duty, head

fees and incidentals were something over

$10,000 for the thi-ee of us.

"Thus we provided the natives with some

cheap meat (about 17 cents a pound), had

the experience of a lifetime and brought out

pictui'es that will enable our friends and

neighbors to share our 26 wonderful sunny

days in Tchad and Ubangi.

The greatest discomfort of the safari, Burt

reported, was sore feet, since the native

guides seem to have a policy of so crippling

white hunters early in the safari by long

marches, knowing that sore-footed foreigners

will soon prefer to rest in camp to scouring

the hot country for game.

Burt met another Milwauklan, Glen Clay,

in Cairo. Esypt. and continued his journey

around the world by crossing the Orient and

the Pacific Ocean in Clay's company.

SE ATTLE

II Ilcn Wieder returned from Spokane where

he was working on "Somebody Up There

Likes Me." Sam Slegel, Columbia, covered

his tenitory on the promotion for "The Eddy

Duchin Story." Walter Hoffman, Paramount,

returned from Portland where he was working

on "That Certain Feeling" . Fish,

who handles Sam Goldwyn product, was in

Palomar Theatre will open July 19,

20 for a "Stars of Magic Show," which is being

promoted by the Pacific Coast Magicians

Ass'n to help pay expenses for their convention.

Mercedes Cleveland of Favorite Films will

vacation on Whidbey Island . Ptro

and his wife are being welcomed back from

Las Angeles . Jacobs, franchise holder

of Favorite FMlms, is expected to be up

shortly from California . . . The lease on the

Centralia and Chehalis theatres has expired,

and Ron Gamble, who operated the houses,

will concentrate on his drive-ins.

Pat Preston, 20th-Pox secretary, returned

from a vacation . . . Mr. and Mrs. Buck Smith,

Favorite nims, were vacationing in California

. . . Also on vacation was Bob Swanson,

Paramount head booker and office manager

. . . Back from a vacation was Del Larrison,

manager of the Fifth Avenue Theatre

... In town was Junior Mercy from Yakima

on the Row was Bob Monohan of the

Grand, Bellingham . auditor J.

V. ScuUy left by plane for Des Moines.

PHOENIX

•Phe Cinema Park Drive-In has been packing

them in with "The Searchers." On opening

night the cars were lined up three deep

for over half a mile. Business has stayed

consistently good throughout the run of the

picture . . . Mabel Mitchell, publicist for Arizona

Paramount, is back at work after a

vacation in Omaha.

The Vista Theatre was playing two old favorites

of the younger generations. "The

Wizard of Oz" and "Song of the South," to

good attendance . . . Manager Wayne Sweeney

of the Paramount reports excellent business

with "The Eddy Duchin Story."

TVWOirTGET

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41


. .

. . . Filmrow

. . W.

. . The

SALT LAKE CITY

Ifim Novak cnptivaUxl hundreds of Si\lt

Lakers during a one-day visit here this

week at tlie end of her three-month-long tour.

She was met at the railroad station by a

group of more than 200 fans, stopped at a

Salt Lake newspaper office, engaged in several

radio interviews and was guest at a luncheon.

Prior to leaving for Hollywood, she was guest

of honor at a dinner given by Gov. J. Bracken

Lee, who invited her to return to Utah this

fall to crown Miss Utah at the state fair.

Her visit was in connection with "The Eddy

Duchin Story." which will be playing at

the Uptown and Villa theatres. Ai-rangements

for her visit were made by Phil Speckart,

Columbia Pictiu-es; S. S. McFadden, Columbia

exchange manager; Jack McGee,

Fox Wasatch and Fox Intermountain manager;

Dick Frisby. Villa Theatre manager,

and John Denham. city manager for Fox

Wasatch.

.Vn armed bandit robbed Daniel B. Woodland

of the Woodland Drive-In of $450, but

was captured a short time later in a nearby

field. He had threatened Woodland .

Eric Peterson has added two more monkeys,

another fawn and several ducks to his zoo at

his Motor-Vu Drive-In overlooking Salt Lake

valley. The zoo at the ozoner rivals the city

zoo nearby.

John Krier of Intermountain Tlieatres deserves

some sympathy for headaches received

from overlapping bookings on attractions

here this month. He had two stage attractions

booked into the Capitol. "Teahouse of

the August Moon" and "The Boy Friend." At

the same time, the University of Utah opened

its summer festival w'ith "The King and I"

and then presented "Madame Butterfly."

Harry James, Louis Armstrong and Gogi

Grant have been other performers in Salt

Lake during the same period. Members of

the cast of "The King and I" at the University

of Utah were guests of Fox and the

Villa Theatre at a .special preview showing

of the film ver.sion of the musical last week.

All praised the picture.

G. M. Dodge to Pilot D&D

Theatre at Salmon, Ida.

SALMON, IDA.—G. M. Dodge has been installed

as manager of the Roxy Theatre for

the DeMordaunt & Drennen interests. He

succeeds Lela Peterson, who resigned after 20

years affiliation with the enterprise.

Before moving to Salmon, Dodge had been

associated with DeMordaunt & Drennen at

Idaho Falls .since 1950, and had been a theatreman

in Oakland, Calif., before that. He

and Mrs. Dodge will make theii- home in the

apartment in the theatre building.

-y/ SPEED GOOD REASONS

FOR OROERINa YOU*

y QOAinr

SPECIAL

y SHOW-

-' MANSHIP

TRAILERS

Star Kim Novak Returns

From European Tour

HOLLYWOOD Columbia star Kim Novak

has returned from a three-month tour on

behalf of "The Eddy Duchin Story," which

started April 10, took her to the Cannes film

festival for her first trip abroad, then to

Italy, to Paris, to London, and to Blackpool,

England, for a convention of British exhibitors

who were given a special screening of

the "Duchin" film, in which she co-stars

with Tyrone Power. She returned to New

York for the June premiere of the Cinemascope-Technicolor

musical drama at Radio

City Music Hall, remained in the east for a

week of interviews, then took off on a erosscountry

tour which has Just been concluded in

Salt Lake City.

Laurie Carroll Is Signed

For Sam Katzman Film

HOLLYWOOD—For the feminine lead

opposite James Darren in "Rumble on the

Docks," producer Sam Katzman has signed

Laurie Carroll, young singing star who appeared

in the Broadway musical, "Plain and

Fancy." The Clover production for Columbia

release will mark Miss Carroll's film debut.

Fred F. Sears is directing the New York

waterfront film, which went before the cameras

Tuesday (101, with a featiu-ed cast including

Jerry Janger, Edgar Barrier, Michael

Granger, and Don Devlin.

Johnsons Buy and Reopen

Clatskanie, Ore., House

CLATSKANIE, ORE.—A local

couple. Dale

and Lela Johnson, have assumed ownership

of the Avalon Theatre here and have put it

into operation five days a week.

The Johnsons purchased the Avalon from

Westlake Theatres, the sale bringing to a

close 21 years of operation of the local house

bv the Westlake interests. The theatre is now

open each Sunday, Monday and Tuesday and

Friday and Saturday.

Army Assigns Adviser

To 'Men in War' Filming

HOLLYWOOD — Assigned as technical

adviser on Security Pictures' "Men in War,"

a drama of the Korean conflict, was Maj. John

Dick.son. former liaison officer between the

motion picture industry and the chief of

information of the Army Department in

Washington. Starring Robert Ryan and Aldo

Ray, "War" is being produced by Sidney

Harmon and megged by Anthony Mann for

United Artists release.

Films as Baby Sitter

CHINOOK. MONT.—The following notice

was seen in the local paper recently; Let the

Blaine Theatre be your baby sitter during

dollar days, Friday and Saturday. Matinee

1;30 p.m. For 15c we'll be your baby sitter

for two full hours. Shop at your leisure

while we entertain your youngsters with real

good western shows!

To Cast of 'Babies'

HOLLYWOOD—Rita Johnson has been

added to the cast of RKO's "The Day They

Gave Babies Away," starring Glynis Johns,

Cameron Mitchell, Patty McCormick and Rex

Thompson, under the direction of Allen

Reisner, with Sam Wiesenthal producing.

DENVER

pvuke \V. Dunbar, onetime secretary to the

old Film Board of Trade, has announced

he will run for re-election to the office of

attorney general for Colorado. He has held

the office for three terms, never having been

defeated . B. Weil has reopened the

trail. Evergreen, for the tourist .season . . .

Don Spaulding, office manager and booker,

went east to West Virginia and Michigan on

vacation. Warren We.st, salesman, is filling

in for Spaulding.

George Tucker, booker and buyer for Albuquerque

Exhibitors at Albuquerque, is moving

his office to Denver . . . Pete Bayes, Paramount

publicity man, went to Salt Lake City

to whip up the campaign on "Tliat Certain

Feeling" . . . Philip Isaacs, Paramount district

manager, went to Des Moines on company

business .

Hiway, Deertrail, has

been closed.

Tom Bailey, independent distributor, returned

to Albuquerque to finish his sales

chores there, after spending a few days at

his Denver headquarters . . . Bonnie Mae

Lloyd is working at Apex Films, helping her

father. Chick Lloyd, who owns the exchange

visitors included C. E. Mc-

Laughlin, Las Animas; Elden Menagh, Fort

Lupton; B. A. Weil, Evergreen; C. F. "Chuck"

Flower, Estes Park; John Roberts, Fort Morgan;

George and Harold McCormick, Canon

City, and Virgil Bohanan, Hatch, N. M.

Denver WOMPI Installs

Mary Hogle as President

DENVER^—Local Chapter 10 of the Women

of the Motion Pictiu-e Industry installed its

second slate of officers, with Mary Ann

Hogle, MGM, taking the president's chair in

succession to Jean Gerbase, Western Service

& Supply, who became first president of the

club following its organization in August 1955.

Irene Canino and Mae Alstatt were installed

as vice-presidents; Gloria Genovese,

recording secretary; Edith Musgrave, corresponding

secretary, and Charlotte Steuver,

treasurer.

'The Outlaws Are in Town'

Under Way by Regal

HOLLYWOOD—Robert Arthur and Kathy

Nolan have been set to co-star in "The Outlaws

Are in Town," a Regal production for

20th Century-Pox release. Others signed by

producer-director Kurt Neumann for the picture

include Rhys Williams, Mae Clarke,

Rhodes Reason, Dave O'Brien, Robert Osterloh,

Frank Sully, William Challee, Carol

Kelley, Michael Garrett, Phil Van Zandt and

Todd Griffin. Filming began Tuesday (10).

John Sturges to Complete

Direction of 'Old Man'

HOLL'YWOOD—John Sturges has been

signed by producer Leland Hayward to complete

the direction of Warners' "The Old Man

and the Sea," celluloid version of Ernest

Hemingway's Nobel and Pulitzer Prize novel,

which stars Spencer Tracy. Sturges takes

over the reins from Fred Zinneman, who directed

the picture while it was on location

in Cuba.

42 BOXOFFICE July 14, 1956


. . . Please

. . Hay

Roundabout the

Rockies

By BOB WALKER

CATURDAY is always a hectic day for me

to spend any time with a salesman, but

MGM's Jimmy Michiletti really had it

rough

as he tried to talk pictures while I kept ducking

in and out of the back room dodging the

local constabulary in an effort to stay out

of jail until the matinee was out of the way.

In our ad in the Fruita Times that week

I had a paragraph announcing, free tickets

to all folks arriving on muleback for the

showing of "Francis Joins the Wacs" on Sunday,

Monday or Tuesday. The ad further

advised mule riders to park all critters in

front of the Fruita Times. The editor added

an editor's note which read, "Over My Dead

Body."

It didn't seem right to let it go with that

so I bought a bale of hay and printed a

sign, which read, "Mule riders! Please park

your mules here while seeing 'Francis Joins

the WACS' . courtesy Fruita Times

leave space for editor's body." I

placed the hay with the card in front of the

Times about 2 in the morning after calling

the city clerk and asking his okay. He had

read my ad and was tickled to go along with

the gag.

The night marshal and one of the day

pohce thought it was such a good gag that

they wanted in the act so they went out and

got a burro during the night and tied him to

the front door of the Times. At 4 a.m. that

fool burro cut loose with some of the fanciest

early morning braying you ever heard and

everyone within six blocks got up much

earlier than they are used to.

But everyone had a wonderful time; tourists

stopped, then the editor called me and said,

"I surrender. I'll never change one of your

ads again. But what in hell do I do with

this donkey?" By the time I got down to

work with Mitch, the whole town was having

the best laugh in many moons. But the new

mayor couldn't see anything funny about the

stunt and he started demanding that I be

thrown in jail and fined.

I kjiew I was innocent, but no one else

would have believed it except the two cops

and their consciences wouldn't let them

jail me even if they could have found me.

but the mayor was so mad the policemen

thought they might lose their jobs if the

truth got out.

That dang bale of hay sure set off some

fireworks, but everyone starting wanting to

buy postcards with jackasses on them to send

to the mayor and chide him, until the cops

finally got up nerve enough to go and confess.

When he found even the cops were

against him he finally had to begrudgingly

decide it was funny after all.

I didn't expect so much publicity, but like

Mitch said, you couldn't buy all I got at any

price. Everyone was talking about Walker and

his mule that evening.

Jimmy Michiletti, w'ho I'm sure is the

smallest MGM salesman in the organization,

has been with the company since I was in

short pants but he doesn't look it. He was

telling me that the Denver branch manager,

Henry Friedel, just celebrated his 40th year

with the company. Seems like even the help

gets along better with the Friendly company.

As mad as I get at the Times for the discouragement

it dishes out in Its high hat

reviews of some of my family features, I bet

my mad ain't nothing as compared to the

producer's who just bought the "Bridey

Murphy" story, or the young fellows who

ended it all to go back and start over with

Bridey's friends from the shadows. Before

either one of them could get down to business

Times had a reprint this past week that

proves Bridey was as much imagination a.s

those mules that I thought would be parked in

front of my editor's were to be.

Leonard Scales, skipper of the Rocket

Drive-In in Grand Junction, called me wanting

to know if I knew of some stray theatre

chairs he could pick up to place on a patio

at the concession area. In course of our

confab, Leonard asked if I had noticed how

many big Technicolor features were loaded

with night scenes lately. He had just finished

Columbia's "Last Frontier" and said the

screen was dark half the time with night

scenes that were impossible to bring out. He

said he thought that producers were using

lots of night scenes to cut down on cost of

background scenery. I hadn't thought much

about it, but I have about gone crazy here

of late with dark Technicolor night scenes,

and if they're dark on my screen I can

imagine the trouble they'd cause outdoors.

I just read where there are 13,000 varieties

of aphids. Things aren't bad enough, so one of

those varieties had to show up in western

Colorado this year by the billions and eat up

the hay before the poor weevils could get a

look in.

This selling tickets in a farm community

seems to get more complicated daily. Well, I

could have bought the Bridey Murphy story

so things could be worse.

Warren Low Observing

33rd Year in Industry

HOLLYWOOD—His 23rd year as film editor

for Producer Hal Wallis, and his 33rd year in

the industry, is being observed by Warren

Low, currently scissoring "The Rainmaker,"

a Wallis production for Paramount release.

Low, who began his career as a child actor,

is one of the founders and incumbent president

of the American Cinema Editors.

HANDY SUBSCRIPTION

NKW CANCKR DRIVE—June Ally.son is

co-national chairman with husband Dick

Powell of the Suzan Ball Memorial Fund

which will aid City of Hope near Los

Angeles. Here she is with Richard Long,

husband of the late actress, who died of

cancer.

E. H. Showve Purchases

Puente, Calif., Theatre

PUENTE, CALIF.—Steve Chorak has sold

his Puente Theatre here to Earle H. Showve.

formerly with the Garmar and Vogue theatres

in Montebello. who has formed the

Puente Theatre Corp. Chorak built the theatre

in 1948 and sold out because of illness.

He will undergo a major operation soon.

Showve. a former northwest exhibitor, came

to southern California in 1950. He managed

the DeAnza and Arlington theatres in Riverside

for four years.

'Smile' Rights to Fox

HOLLYWOOD—Screen rights to "A Certain

Smile," a new novel by the French authoress

Francoise Sagan. have been secured by 20th-

Fox, which has assigned the production reins

to Henry Ephron. Being scripted by Frances

Goodrich and Albert Hackett, the opus will

roll on location in Paris next spring.

Star Roles to Three

HOLLYWOOD— Starring roles in Republic's

"Accused of Murder" will be filled by

David Brian, Vera Ralston and Sidney Blackmer.

The suspense drama is scheduled to be

produced and directed by Joe Kane.


VOTE

Study the issues and the candidates—

and then decide where you stand

You wouldn't buy a new car without at least

driving it around the block.

You wouldn't buy a new house without

checking up on the neighborhood, the schools,

and any back taxes.

So vote -but don't vote in the dark in this

exciting election year.

Listen to what candidates are saying on TV

and radio.

Read your newspapers— especially the politi-






'Duchin Story' Is Bright

255 in Chicago Bow

CHICAGO—A midweek holiday and new

product resulted in a bright picture for loop

movie business. "The Eddy Duchin Story"

was an outstanding opener at the Woods,

while "The King and I" in its second week

at the Oriental outdid opening week. "Autumn

Leaves" at the Monroe was also outstanding.

"Trapeze" in its fourth week at the United

Artists and "The Proud and Profane" in a

third week at the Chicago continued to make

boxoffice news.

(Average Is 100)

Carnegie A Bill o» Divorcement (RKO), reissue. 190

Chicago The Proud and Profane (Para), 3rd wk..235

Esquire—Toy Tiger (U-l), 2ncl wk 200

Grand The Come On (AA); Thunderstorm (AA),

2nd wk

Loop ^Meet Me in Las Vegas (MGM), 12th wk. .

210

200

McVickers Oklahoma! (Magna), 28th wk

.

265

Monroe Autumn Leoves (Col) 225

Oriental—The King and (20fh-Fox), wk...250

I 2nd

Palace Cinerama Holiday (Cineroma), 59th wk. . .325

Roosevelt—The Animal World (WB); Goodbye, My

Lody (WB), 2nd wk 1 80

State Lake The Greot Locomotive Chose (Buena

Vista), 4th wk 195

Surf—The Lodykillers (Cont'l) 2nd wk 200

United Artists—Trapeze (UA), 4th wk 240

Woods—The Eddy Duchin Story (Col) 255

World Playhouse Madame Butterfly (IFE), 8th

wk 205

Ziegfeld Diobolique (UMPO), return, 2nd wk...l95

'Feeling' cmd 'Number' Score

WeU in Better KC Week

KANSAS CITY—The grosses

looked better

here last week. The Bob Hope picture at the

Paramount topped the list with 200 per cent

and "The Night My Number Came Up" was

next at 175 per cent. Both were held, of

course, and "T:-apeze," which did 135 per cent

at the Midland in its second week, was also

held over. "The Great Locomotive Chase"

playing the four Pqx houses to 125 per cent

was held an extra day.

Other grosses were down, but "This Is

Cinerama" was holding up well in its fourth

week. A deal has been made whereby tickets

may be purchased at any Katz drugstore in

Kansas City, St. Joseph, Sioux City and Des

Moines. A special broker has also been

arranged for Atchison, Kas. A surprising

number of out-of-town groups are coming

in to see the show.

Glen The Naked Night (Times), 3rd wk 90

Kimo Sins of the Borgios (Aidarf), 2nd wk 80

Midland Trapeze (UA), 2nd wk 135

Missouri This Is Cinerama (Cinerama), 4th wk.. .400

Paramount That Certain Feeling (Paro) 200

Roxy Santiago (WB), 2nd wk 75

Tower, Uptown, Fairway and Granada The Greot

Locomotive

Vogue

Chose (BV)

The Night My Number Come Up (Cont'l

1 25

Dis.) 175

Hope on Stage Boosts 'Feeling'

To 200 in Indianapolis Bow

INDIANAPOLIS — New attractions and

holdovers alike benefited from a sharp upswing

in business here dui'ing the week.

Personal appearances by Bob Hope on the

stage at the Circle helped "That Certain

Feeling" to a fast start, and it was the week's

best grosser, holding over. "Trapeze," still a

boxoffice standout in its second week at

Loew's, rated a third week. "Santiago" was

doing a nice business at the Indiana.

That Certain Feeling (Para) 200

Circle

Indiana Santiago (WB); The Wiretapper

(Embassy) 100

Keiths The Great Locomotive Chose (Buena

Vista), 3rd wk 80

Loew's Trapeze (UA), 2nd wk 150

Ginger Rogers, Michael Rennie and Betty

Lou Keim will play the starring roles in

20th-Fox's "Teen Age Rebel."

AT KANSAS CITY SCREENING OF 'KING—Exhibitors were guests of 20th-Fox

at a screening of "The King and I," held in the Brookside Theatre at Kansas City.

Upper photo, left to right: Harold Hume, Fox Midwest; Lloyd Morris and Leon Hoofnagle,

Commonwealth; Claude Moore, Fox Midwest; Harold Guyette, Uptown Theatre

manager whose theatre opened with the show Tuesday (11). Below, Senn Lawler, Fox

Midwest; Joe Neger, 20th-Fox manager; R. P. Brous, Ralph Adams and Leon Robertson,

Fox Midwest.

New Trial on Two Points

In Long Durwood Suit

KANSAS CITY—The Missouri Supreme

Coui't has overruled a motion for a rehearing

in the extended civil action by Edward D.

Diu'wood against other members of the

Dubinsky family over control of the Dm-wood

circuit. Durwood's brothers. H. W. Dubinsky

and Irwin Dubinsky, and their widowed

sister-in-law, Mi's. Barney Dubinsky, filed the

motion.

Litigation has been going on for 11 years

and there will be a new trial this fall when

Judge McQueen will hear arguments on the

second two counts which were not ruled on

by him but decided by a court-appointed

referee, Paul Harnett.

MPA in Robert Withers Will

OLATHE, KAS.—The will of Robert P.

Withers, former manager and franchise

holder for Republic Pictures Midwest, has

been filed in the probate court here. His

estate is left in trust for his wife Helen B.

In the event of her death, 5 per cent of the

estate will go to the Motion Picture Ass'n

of Greater Kansas City.

Changes Language Policy

HOOPESTON, ILL.—Don Merrill,

manager

of the McCollum theatre here, has introduced

a new policy at the Princess. Spanishlanguage

films, previously shown on Tuesday

and Wednesday, have been moved to Friday

and Saturday each week and the theatre will

not be open Sundays, at least for the present.

Bev Miller Re-Elected

To ITO Helm 4lh Time

KANSAS CITY—Directors of the Kansas-

Missouri Allied Independent Theatre Owners

Tuesday tlOi elected Beverly Miller of Kansas

City to his foui-th term as president. Ronald

Means of Kansas City was elected vice-president

for Missouri and Ben Adams of El

Dorado for Kansas. Bill Bradfield of Carthage

was elected treasurer and Komp Jarrett

of Nevada secretary.

Chairmen also were appointed by the

board for next spring's convention, date and

place to be announced later. Jay Wooten of

Hutchinson will be in chai'ge of the convention

booklet and Ronald Means of attractions

and publicity. Joe Stark of Wichita was put

in charge of displays.

Since Stark's son Charles had just made

him a grandfather, the grandson, Douglas

Clay Stark, was named Joe's assistant because

of his lusty voice!

Paul Mason Will Operate

OTallon, 111.. Theatre

O'FALLON, ILL.—Paul Mason, who has

been operating lessee of the Lions Theatre,

has closed a deal to take over the operation

of State Theatre. He planned to have the

theatre in operation again by July 15.

Mrs. David S. Nelson closed the theatre

on June 21, immediately after receiving word

of her husband's untimely death in Maplewood,

Mo. Nelson had operated the State,

under a lease, for about 18 months.

BOXOFFICE July 14, 1956 45


. . "This

"s

SZmmore

. . Vacationers

. . Glen

. . Mary

. . . Dave

. . . Gus

. . The

: July

KANSAS CITY

The Kin? and I" is being shown at road-show

prices at the Uptown Theati'e only. The

theatre is also running continuous shows

daily for its engagement, instead of on Sunday

only as its usual pattern. Matinee prices

for adults have been increased from 65 to

85 cents and for the evening show, admission

is $1.25 instead of 85 cents. Children's prices

remain the same at all shows—25 cents . . .

L. D. Hasty, salesman for Shreve Theatre

Supply, was on a trip in Kansas, Keith Blackburn

went to Marceline, Mo., to assist Basil

Fogelson with equipment to show "The Great

Locomotive Chase" premiere.

. . .

Harold Lyon, manager of Paramount Theatre,

was taking a short vacation in Minnesota

and Iowa . Is Cinerama" was

seen by a group from the Radio-Lab last

Saturday. This week 400 from the Lee Wholesale

Distributors came in groups of 100 each

on successive nights, Thursday, Friday. Saturday

and Sunday. There were 21 persons who

Tom

came up from Atchison one night

Bridge, Paramount division manager, was in

from Dallas conferring with Harry Hamburg,

manager . . . Mis.souri Filmrow visitors included

Ed Harris. Neosho; J. Leo Hayob,

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MiU-.sliall; Koiup JaireU, Nfvada. Bill Bradfield,

Roy Disney, president of Walt Dl.sney Productions,

visited the local Buena Vi.sta office

Friday (6> after attending the celebration at

Marceline, Mo., honoring his brother Walt.

Tommy Thomp.son, local BV representative,

and Mrs. Thompson also attended the

Marceline events. It is Thompson's hometown

as well as Disney's. Thompson was

asked to be on a committee there with Roy

and Walt to judge the bathing beauty contest.

'1 here were 40 girls in Uie contest and Tommy

had to look them all over in order to make a

choice. A fellow gets a lot of tough assignments

in this business!

Joe Neger, 20th-Fox manager, Chick Evens,

exploiteer. Jack Cohan, sales manager and

all his salesmen left Wednesday (H) for

Chicago to attend the sales meeting at the

Blackstone Hotel Thursday and Friday.

Division Manager Glen Norris and M. A.

Levy, district manager, conducted the meeting

There will be no board meeting of

. . . the Kansas-Missouri Theatre Ass'n in July

The Motion Picture

—not until August 15 . . .

Ass'n of Greater Kansas City held its

monthly meeting Thursday (12) and discussed

plans for the annual golf and gin rummy stag.

A. E. Jarboe was in town from Cameron and

reported a small booth fire wliich did some

damage to projectors in his Ritz Theatre

. . . J. W. Shreve isn't selling all the paint he

had in stock—the interior of the Shreve

Theatre Supply has had a new paint job

that brightens things up . Beth Miles,

who played a boogie-woogie piano solo at the

New 50 Highway Drive-in's Ted Mack

Amateur Hour contest, was voted first place

for the June 30 contestants and will thus be

one of the semifinalists.

James Lewis, RKO manager, returned from

a Canadian vacation that included weather

down to 54 the morning he and Mrs. Lewis

left. As usual, he said, the missus outfished

him . reported this week include

Howard Thomas, office manager at

Warner Bros.; Grace Roberts, head cashier

at 20th-Fox who left with her husband and

her sisters from Bethany, Mo., for California

to be gone about three weeks; Sharon

Mercier, clerk at Durwood Theatres; Lettie

Thurman, RKO assistant cashier . . . Kansas

visitors on Filmrow included R. F. Fite, El

Dorado; Jay Wooten, Hutchinson; Ben

Adams, El Dorado; Ben Spainhour, Greensburg;

Ernie Block, Sabetha; Chet Borg, Fort

Scott.

Universal will hold its Lester Zucker (district

manager) campaign July 22 through

August 25. Margaret Pierce is the new bUler,

replacing Loretta Bisacca, who resigned for

family reasons . Jones was m from

Gravois Mills and reported being grateful

for two recent rains, except that the one

which rained over six inches in a very short

time came about 8:30 p.m. The next one

was a little more considerate and waited until

midnight to add two inches to the water

gauge. Everyone down in his neck of the

woods is delighted to see the Lake rising— it

was "getting mighty low."

Presidents seem to run in the Rhoden

family. Mrs. Elmer C. Rhoden jr. has just

been elected president of the Musettes of the

Kansas City Museum. Since her husband Is

president of Commonwealth Theatres and

her daddy-in-law president of National Theatres,

perhaps she felt it necessary to be

elected president of something in self-defense

Williams, who operates the Royal

Theatre at King City, Mo., and Mrs. King

made a three-week vacation trip to Denver

Kopulos of Regal Poppers returned

from a business trip to Wichita.

Birth announcements came from Mr. and

Mrs. Bill Terrill of the Woodlane Drive-In at

Wayneville, Mo., who have a son, and from

Mr. and Mrs. Jim Wrench of the Varsity

Theatre at Columbia, Mo., who announced

a daughter. Both were born on the same

date, June 11 . . . Tal's Drive-In at Coffeyville,

Kas., is reported to have lost its tower

in a bout with the wind recently. At the

Rocket Drive-In in Salina there was wind

damage to the fence . . . Gil Wilson, who is

making a 52-city nationwide lecture tour and

presentation of paintings based on "Moby

Dick" will be in Kansas City July 19, 20. On

Thursday I19) night he will show his slides

at the Kansas City Museum, after appearing

at the Cosmopolitan Club at the Muehlebach

that noon. Besides radio and TV interviews,

he will be at the Kansas City Art

Institute on Friday.

Carl Krueger, Hollywood producer whose

current release, "Comanche," is being distributed

by United Ai'tists, stopped in Kansas

City for several hours over the weekend. He

was accompanied by Mrs. Krueger and they

were entertained by Mr. and Mrs. Louis Patz

while in town. Patz is district manager for

National Screen Service .

Hartman

Motion Picture Booking Agency has taken

over the booking for the Chief Drive-In at

Topeka.

Allied Artists Booker and Office Manager

Don Clark attended a recent company meeting

in Chicago for bookers only and came

back enthusiastic about its success. "It was

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BOXOFFICE

:

14, 1956


k'

. . Nat

. . Mrs.


worth a whole year's correspondence," he

explained. "Everyone there was on the same

. . . Harold

level, with the same problems"

Wirthwein, western division sales manager,

was in conferring with Frank Thomas, manager

. Hechtman and family spent the

weekend visiting in St. Louis. Tlie business

barometer at Capitol Flag & Banner Co.

registered these highest: "The King and I,"

"Trapeze," and "The Eddy Duchin Story."

National Theatre Supply is furnishing

everything for the new Dickinson Drive-In at

Dighton, Kas., which is being built by Frank

Dickinson. Dickinson also operates the theatre

in Dighton. According to Bill Allison of

NTS, the concession equipment will be installed

by his company as well as all the other

detailed needs of a drive-in . . . United

Artists had its second biggest week last week

in the history of this office, according to

Bud Truog, office manager. This was laid to

the saturation booking of "Trapeze" in key

spots. Next goalpost is Branch Manager

Week, August 26 through September 1, honoring

Ralph Amacher.

. . . Filmrow

.

Wilbur J. Vaughn is the new manager of

the 50 Hiway Drive-In at Jefferson City.

Vaughn has had theatre experience at Willow

Springs and other points in southern Missouri

and in Arkansas. He is 27 years old, married

and has two small children. The drive-in

is owned by Beverly Miller and his brother

Herbert, usually called "Hub"

has a new parking lot between the Columbia

and the 20th-Fox exchanges. It has room for

12 cars, all spaces rented Beverly

Miller Is attending the Missouri Women's

State golf tournament at Excelsior Springs.

Joe Redmond, director of advertising and

publicity for Fox Midwest, attended the

memorial service at Flagstaff, Ariz., for the

victims of the recent airplane disaster at

Grand Canyon. Joseph Kite, who with his

wife and two children was among the

passengers killed, was a first cousin of Redmond

and since they were about the same

age. they were very close.

Filmack Trailer Compares

Widescreen vs. TV

NEW YORK—Filmack Trailer Co. has a

special trailer demonstrating the advantages

of the giant wide theatre screen vs. the small

television screen. The film, designed to run

just ahead of the feature attraction, allows

the tiny TV picture to be followed immediately

by the opening scenes of the feature on

the widescreen.

The announcer emphasizes the message

with this narration;

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a picture

THIS size! But ... if you prefer big,

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compare THIS with

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Dorothie Warnekes Filmrow Job

Confused With 'Bookie by Tax Men

KANSAS CITY—Whenever anyone outside

the industry asks Dorothie Warneke,

Columbia booker, what she does, she

hastily explains her

duties. Otherwise,

people look at her

in surprise under

the impression that

she is a "bookie."

In fact, one of those

who was confused

about her work was

an income tax man

helping her make

up a report. The

other was a janitor

at one of the ex-

Dorothie Warneke changes where she

has been employed as a booker.

It was during the war and she and

another girl were working late at Universal.

Here came the Negro janitor with

a number of followers.

"My goodness, are you having a party

here tonight?" she asked him.

"No, ma'am," he answered, "but I told

some of my friends you was a bookie an'

they want to talk to you!"

Dorothie says most people outside the

mdustry have no idea how films get into

the theatre—seem to think they are mailed

out of Hollywood. So naturally they have

no idea what a booker's job entails.

Can t Get Safe Open;

Sets Theatre Afire

HERINGTON, KAS.—A 17-year-old

youth

broke into the Dreamland Theatre after the

show Tuesday (3) night. When he could not

get into the safe, he got mad and set the

theatre afire. This resulted in considerable

smoke and water damage and there also was

other damage to the interior, particularly to

the stairway. The theatre is managed by the

Commonwealth circuit for C. L. McVey, who

now lives in California. It was dark about

four days. Kansas authorities arrested the

youth.

Trial Series Scheduled

HOLLYWOOD — Producer Collier Young

has green-lighted production of 21 approved

dramas for his Fordyce Enterprises, Inc., On

Ti-ial television series. Joseph Cotten is hostnarrator

for the new program, based on offical

court records, which makes its debut

on the NBC-TV network September 7 with

Campbell Soups and Lever Bros, as alternate

spon.sors.

She started her work with FBO mow

RKO) in 1931 as a switchboard operator.

Charlie Oliver, now a booker at Warner

Bros., was office manager and Gib Jones

of RKO was head booker. Roy Churchill

was branch manager.

In 1936, she transferred to Universal as

contract clerk and switchboard operator.

She became a district booker and then

second booker during World War n. She

left to take a six-month vacation in

Florida and when she came back, booked

for Realart.

In June of 1952, she was driving over to

the KU medical center, where she gave

her services for a certain amount of

time each week, when her brakes gave out

and she hit a tree. In January of 1953 .she

was able to return to work as a booker

for Columbia, where she has been ever

since.

"When I explained my work to that

income tax man, he said he thought mine

would be classed as a high precision job,"

Dorothie stated. "We don't have many

women bookers on the Row now. They

don't get advanced like they did during

the war, but those of us here like our work

though we agree it's a high precision job."

John C. Warneke, her husband for

more than 25 years, is in real estate and

insurance. The only other member of the

family is a blond cocker spaniel, Timmy.

Conscience Money

ST. JOSEPH—The Cowtown Drive-In

management has had a couple of experiences

lately which tend to indicate it is in an

essentially honest community. A letter came

through the mail with the message and

enclosure: "I am sorry I only paid for two

but took in three people. My conscience hurts

me. Enclosed is 65 cents."

Another envelope wa^ just stuck into the

mailbox. This, too, contained a message and

money. The message read: "I snuck in

enclosed is 65 cents."

Louis Stein to Operate

Baxter Springs House

BAXTER SPRINGS, KAS.—Louis Stein,

president of Stein Enterprises, confirmed

reports that he is taking over the operation

of the New Baxter Theatre, which Commonwealth

closed last week. The theatre will

remain closed for redecorating purposes.

Stein said, and a September 1 opening is

planned.

Other Stein theatres include the Twilight

Drive-In here and the Parsons Drlve-In at

Parson.

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BOXOFFICE :

: July 14, 1956 47


. . Charley

J_

ST.

LOUIS

IViTrs Lawrence Lieber, whose late hii.--l),uul

. . . Mrs. Fred Wehrenberg,

was one of the owners of the Royal

Theatre at Pacific. Is a patient at Barnes

Hospital here

whose late husband was one of the national

and regional leaders of motion picture theatre

owners, entered St. Mary's Hospital for

a minor operation and is recovering satisfactorily

. . Russell Armentrout of Louisana.

.

Mo., a director of MITO. is an expectant

grandfather . Goldman. St. Louis

exhibitor and treasurer of MITO. is a patient

NESTLE STYLE CARRY-OUT TRAYS

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MITO Meeting Plans

Begin to Take Shape

ST. LOUIS—L. J. Williams, president of

the Missouri-Illinois Theatre Owners, has

announced the personnel of the committees

which will function in connection with

MITO's 38th annual convention at the

Kingsway Hotel here August 27, 28.

Features of the gathering will be an enlarged

trade exposition and the selection of

Miss Filmrow of 1956-57, Plans were to be

discussed at a meeting of officers and directors

at MITO headquartei-s.

A chief topic will be means to bring back

the many former patrons who have quit

attending the theatres for various reasons.

An intensive effort will be made by members

to ascertain from persons in their own communities

the reasons for the falling off in

attendance, and what can be done to win

back old customers. This checkup will not

be controlled by any preconceived ideas from

either Hollywood or New York. Grassroots

reactions will be sought.

The committees as announced by President

Williams follow:

PAUL KRUEGER CHAIRMAN

Paul L. Krueger, general chairman; Tom

Edwards sr.. Tom Bloomer and Lester R.

Kropp.

Trade Show—A. B. Magarian, chairman:

Pete Gloriod, John Carothers, Harry Hoff,

Bernie McCarthy. Stu Tomber, Ed Peters,

and Gene Beckham.

Transportation — Kenneth Hirth, Sid

Sayetta, Howard Spies, Meyer Kahan,

Gregory Zotos, Spero Karides and Nick

Karakas.

Reception—William Dean Davis, chaii-man,

and Mrs. Ora Redford, Mrs. Grace Kccione,

Miss Anita Piccione and William Kalmann.

Sponsors — Thomas James, Edward B.

Arthur, Louis Jablonow, John Meinardi and

Howard Zulauf.

Decorations—Spero Karides, Mrs. Alma

Medley, Mrs. Ann Ballman and Miss A.

Freeman.

Program—Philip Nanos, Sen. Edward Long.

Eddie Clark and Russell Bovim.

Miss Filmrow Contest—Charles Goldman.

Jimmie James, Nick Karakas and Frances

Hoffman (1955-56 Miss Filmrow).

Celebrities and Guests—David G. Arthur,

Louis and Joseph Ansell.

Entertainment—Frank Henson. Mrs. Bess

Schulter, Tom Edwards sr., Tom Edwards

jr., Pete Medley and Eddie Clark.

Donations— Bill Waring jr., Tom Edwards

jr., Tom Williamson, Ray McCafferty and

Charles Goldman.

FRANK HENSON PUBLICITY

Publicity—Frank Henson, Frank Plumlee,

Frank Bloomer, Wes Bloomer, Myra Stroud,

Dave Barrett and Harry Kaufman.

Registration—Mjia Stroud, Imogene Bleeks,

Mary Karches, Grace Engelhardt, Marcella

DeVlnney and Frances Hoffman.

Banquet s e a t i n g—Russell Armentrout,

Harry Miller, Guy D. Haskins, Bernard Temborius,

Herschell Eichhorn, William C. Earle,

Lester Bona and C. D. Hill.

Hotel Arrangements—Paul Krueger, L. J.

Williams, A. B, Magarian, Mrs. Bess Schulter

and Myra Stroud.

Film Exchange Participation—Ray Mc-

Cafferty, chairman. He will pick the other

members of his committee.

Ticket Sales—Pete Medley, Bill Collins,

Eddie Clark, Paul Horn, Charley Beninati.

Joe Gioldfarb, Paul Krueger, Bud Edele and

Herb Washburn,

Some of the motion picture companies have

indicated they will send some of their stars

to the gathering.

Adam G. Goelz to Manage

New Middleboro Drive-In

BOSTON—Adam G. Goelz ha.s been appointed

general manager of the Meadowbrook

Drive-In on Route 44. Middleboro,

according to John J. Abberley, president of

the Meadowbrook Theatre Co. The drive-in

will be completed for a grand opening the

week of August 15.

The Meadowbrook will be the first in a

number of drive-ins to be operated in New

England by Abberley and Wilbur Edwards,

an associate. Goelz will do the booking,

buying and managing from headquarters at

Middleboro.

Goelz will employ' a staff of 12, including

the projectionist. The Meadowbrook concession

section will offer pizza pies, French

fries, sandwiches. Ice cream, popcorn and

other light snacks.

Goelz has had considerable theatre management

experience. He handled the construction

of two of the largest drive-ins in

Texas. He has managed the Hippodrome

Theatre in Baltimore, has been a district

manager of Midwest Theatres and has been a

city manager with Alliance Theatres.

Charles McGraw will play one of the

starring spots in Aaron Rosenberg's production,

"Joe Butterfly." a U-I film.

Central headquarters

Chester Fleming Leaves

Nowata Theatre Business

NOWATA, OKLA.—Thirty-five years of

theatre business ended this week for Chester

Fleming as he turned over operation of his

downtown Luxor and Park-Vu drive-in to

C. D. Hicks and J. J. Bowden.

Fleming announced he had leased the two

theatres to the operators of the downtown

New Rex and the Sky Vu Drive-In. The

Iea.se is effective July 1. At the same time

Fleming announced plans for the opening of

his Rainbo cafe in the building formerly

occupied by Tex cafe across from the city

park on Highway 169.

Openmg of the new cafe, which will be

Nowata's largest, is tentatively scheduled

within the next few weeks.

Orleans, Neb., Exhibitor

Moves to St. Joseph, Mo.

ORLEANS, NEB.—The Orleans Theatre

here went dark recently, after Hal and Fern

Burright decided to spend full time managing

the Orpheum Theatre in St. Joseph, Mo. Mrs.

Burright said the decision had been forced

on the family by declining patronage here

the past two years.

Burright has been managing the Orpheum

in St. Joseph for a year and four months,

while Mi-s. Burright and the three daughters

have remained in Orleans to operate the local

theatre. The Buirights plan to make their

future home in St. Joseph. They had operated

the Orleans since March 1, 1946.

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BOXOFFICE :

: July 14, 1956 48A


. . Balaban

. . Ken

. . During

CHICAGO

Tack Kirsch, chief barker of the Vailcty

Tent 26, and Harry Balaban, golf outing

chairman, announced the annual golf outing

will be held this year at the Elmhurst Country

Club August 24. As In the past, the event

will combine a full day of golf, luncheon, dinner,

soft ball and cards for members and

others in the film and allied amusement industries.

Price of ticlcets is $10. which includes

the entire package, and reservations

are being received by Mike Stern, ticket

chairman. Attendance is limited to 200 persons.

The "Uncle Bob Show," introduced at the

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A

Armitage by Manager Robert Blanchard

about a year and a half ago to increase kid

attendance, has closed. A new program, which

Blanchard believes will have the same impact,

will be ready for September introduction.

According to Blanchard, the "Uncle

Bob Show" increased Saturday afternoon attendance

from 350 to between 700 and 900 . . .

W>nB. radio station operating in the Carnegie

Theati-e lobby as an added feature for

patron interest, is now programming two

hours of cla.ssical music from 9 to 11 p.m.

Sunday through Friday . Edgerly. who

managed the recently closed Paradise Theatre,

has been appointed manager of the

Northshore, a B&K property . June

the Chicago censor board reviewed 89 films,

of which 24 were foreign pictures. One was

cl.assified for adults only and one was rejected.

Van Nomikos, owner of several theatres

in the Chicagoland area, purchased the Twin

Air Drive-In at Champaign. He bought the

property from Barr Bros., former owners and

operators . & Katz is planning a

Theatre.

new marquee for the United Aj-tists

It is hoped to have the new sign structiu-e

completed by September.

. . . Phyllis Kirk of "Johnny

The enthusiasm with which young people

have accepted Friday college nights, and the

family group the "twi-night" band concerts

has prompted Herb Ellisburg, managing director

of the Essaness Halstead Outdoor

Theatre to add a special night of recorded

preshow and intermission music. Last week

the Halstead started offering a polka night.

The new feature will be presented every Tuesday

evening

Concho" arrived here for personal appearances

and to do some autographing when the

film opened at the Roosevelt Theatre.

Tony Steuver of the Oriental Theatre managerial

staff returned after a vacation on his

place in the South . . . Services were held Saturday

(7) for Mrs. Louise Burns, wife of Howard

Burns, day manager at the Monroe Theatre

. . . R. P. Barry, manager at the Capitol,

was vacationing in the Ozarks. R. K. Kubick,

who came to the Capitol recently as assistant

manager, was pinchhitting . . . Robert Sherman,

formerly assistant manager at the

Capitol, is now acting in this capacity at the

Highland.

Cole Products Corp., manufacturers of


. . . Dean

Waldo

. . Bob

. .

. .

INDIANAPOLIS New $230,000 Airer

rsates for the annual convention of the

Allied Theatre Owners of Indiana are

October 22-24. First speaker to accept is

Milton Schapp, president of Gerrold Electronics,

who is to discuss cable theatres at the

invitation of Bob Jones, general manager

of Affiliated Theatres . Hope

sandwiched a rovnid of golf between two

personal appearances at the Circle, followed

by a party at the Claypool. in a whirlwind

visit July 4 . . . Marc Wolf, general manager

of Y&W, was in Washington for the all-star

baseball game Monday.

Paul Webster, Republic manager, is off the

sick list and back at work. So is Jack Safer,

manager of Safer Film Distributors. Earl

Penrod. head of Affiliated Advertising Distributors,

has left the hospital and is recuperating

at home . . . Drive-ins, which have

played more first runs than ever this season,

are agitating for a 21-day clearance. The

waiting period now is 28 days . . . Dr. Marvin

Sandorf has installed a zoo as a free extra

attraction for children at his Twin Drive-In

here.

.

.

Alliance has bought the South Peru Drivein

at Peru from Pete Fortune, who recently

disposed of the Tuxedo here to Charles

Stanley, owner of the Hamilton . Thomas

. .

H. Coomes has taken over the Parkway

Drive-In at Owensboro. Ky., from Mrs.

The new Starlight Drive-In at

Blinco . . .

Clinton, owned by Eugene Marietta and

Eugene Hathaway, was set to open Sunday

(15). Ted Mendelssohn is buying and booking

.. Michel, 20th-Fox cashier,

was vacationing at Colorado Springs

Ray Schmertz, 20th-Fox manager, attended a

district meeting at Chicago with salesmen

Herman Halberg, Ken Dotterer and Bob

Meyer and head booker Bill Zoetis.

Ruth Chatteron, stage and film actress,

appeared in "Jane" at the Avondale Playhouse,

summer tent theatre, here last week

Brown, manager of the Lyric, now

closed, is promoting an all-star country style

jamboree on Sundays at Plantation Park .

Mae Glover is managing Zaring's Egyptian

for the Levitt brothers, the new owners . . .

E. B. Sconce has closed the Daisy for the

summer and Earl Bell is operating the Bell

on weekends only.

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TRAILERS

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THEJBJTRE EQUIPMENT

442 N. ILLINOIS ST., INDIANAPOLIS. IND.

"Everything tor the Theatre"

Opens at Guliporl

GULFPORT, MISS. — The new $230,000

Don Drive-In. located on Highway 90 midway

between Gulfport and Biloxi, was opened

June 28 by O. O. Cummings, owner and general

manager, and his associates.

Cummings previously was affiliated with

a drive-in in Port Arthur, Tex., and Ed Ortte.

his associate, is also associated with other

area theatres.

The new Don has a capacity of 900 cars

and an all-steel frame screen measuring 60x116

feet.

Ortte also is associated with the Legion

and Gulf theatres here and the Highway

Drive-In at Bay St. Louis. He built and later

sold a drive-in at Pascagoula.

'Heir and 'Bridges' Top

Military Favorites

FRANKFURT. GERMANT—"To Hell and

Back" and "Bridges at Toko-Ri" walked off

with top honors among GIs and airmen stationed

in the European area according to a

survey just completed by the armed service

publications, Army Times and Air Force

Times.

The list of 18 Army pictures that sold over

lOO.OOO admission tickets from January 1955

through February 1956 included five military

pictures—To Hell and Back, Bridges at

Toko-Ri, Strategic Air Command, Battle Cry

and The Long Gray Line. To Hell and Back,

starring Audie Murphy, Congressional Medal

of Honor winner, topped them all, with 187,-

000 tickets sold.

Grace Kelly appeared in two of the top

films, James Stewart scored in three, and

both Kirk Douglas and Burt Lancaster played

leads in two favorites.

On the Air Force side, the top 15 films

contained three about the services—Bridges

at Toko-Ri, The Long Gray Line and

Strategic Air Command. Grace Kelly led

the stars by appearing in three of the films,

and James Stewart was in two.

The Air Force commented that since the

British do not allow 35mm films in Air Force

theatres in Britain because of competition

with the local theatres, the only films for

airmen there are 16mm, and if figunes could

be obtained to show how many airmen

bought their films on the British economy,

figures undoubtedly would vary.

Too, some of the films listed on the Air

Force tops list have not yet completed their

run on the circuit. Strategic Air Command,

for instance, is still making the rounds.

Here are the ratings in order of popularity:

Army circuit (Films that sold over 100,000

tickets)—To Hell and Back, Rear Window,

Man Without a Star, Bridges at Toko-Ri,

Young at Heart, Three Ring Circus, Seven

Brides for Seven Brothers, The Barefoot Contessa.

Strategic Air Command, The Last Time

1 Saw Paris, Ulysses, Apache, Duel in the

Sun, Vera Cruz, Man from Laramie. Blackboard

Jungle, Battle Cry and The Long Gray

Line.

Air Force circuit (15 most popular) —

Bridges at Toko-Ri. Rear Window, The Long

Gray Line, Dragnet, Vera Cruz, The Barefoot

Contessa, Seven Brides for Seven Brothers,

Athena, Strategic Air Command. Country

Girl, The Last Time I Saw Paris, Man

Without a Star, Young at Heart, Three Ring

Circus and Six Bridges to Cross.

RESEARCH BUREAU

for

AAODERN THEATRE PLANNERS

ENROLLMENT FORM FOR FREE INFORMATION

The MODERN THEATRE

PLANNING INSTITUTE

325 Van Brunt Blvd.

Kansas City 24, Mo.

Gentlemen:

Please enroll us in your RESEARCH BUREAU

to receive iniormation regularly, as released, on

•he lollowing subjects for Theatre Planning:

n Acoustics

G Air Conditioning

n Architectural Service

D "Black" Lighting

D Building Material

D Carpets

D Coin Machines

n Complete Remodeling

n Decorating

D Lighting Fixtures

n Plumbing Fixtures

n Projectors

D Projection Lamps

° Seating

^ Signs and ^larquees

Sound Equipment

D Television

D Drink Dispensers D Theatre Fronts

n Drive-In Equipment Vending Equipment

D Other Subjects..

Theatre

Sealing Capacity..

Address

City..

Signed..

Postage-paid reply cords for your further convenience

in obtoining Inlormotion ore provided in The MODERN

THEATRE Section, published with the firjf issue of

each month.

BOXOFFICE :

: July 14, 1956

48C


: July

If youVe not

in the book

REGISHRED

WIERS

yoare

a man without

a country

a state

. . . • . a county

a town

a party

a street

a school

a vote

Look at all the things you can lose, if you're not

a registered voter.

If you're not in the book, you lock yourself out

of the elections. The poUs are closed to you. You

can't vote on streets, or schools, councilman or

mayor (not to mention congressman, senator or

president). You don't even have the right to

complain about your government and the way

things are run!

But more than that, you cut yourself apart

from your neighbor next door, your friends at

the shop, your feUow members in union or club.

You lose the right to look that boy of yours

in the eye when he wants to know if you're doing

your part.

And you lose the self-respect that comes from

knowing you can walk into the polls on Election

Day— the one place in the world where all free

men are really equal. Isn't it too much to risk for

the httle time that registering takes?

Get your name in the book

,,.„

—and do it now! /(^.'t

Through the Courtesy of

BOXOFFICE

48D BOXOFFICE :

14, 1956


Court Fight Likely

Over Till Story'

MERIDIAN, MISS.—A plan by Hollywood

producers Sam Bischoff and Dave Diamond

.0 produce "The Emmett Till Story," reportedly

without authority or necessary releases,

threatens to set up an industry court

battle.

A. L. Royal. Meridian exhibitor and film

producer, said he has authorized United

Artists to institute legal action against Bischoff

and Diamond via injunction and/or

any other legal method to halt production

and distribution of the film.

Royal and William Bradford Huie, well

known .southern author, and United Artists

currently hold any-all rights to make the

picture, including releases from J. W. Milam,

Roy Bryant, Mi-s. Carolyn Bryant and Mamie

Bradley, participants in the Till murder case.

Royal and Huie thus far have failed to give

the "green light" of production to United

Artists "because we have in mind the protection

in the film of our southern way of

life. United Artists thinks one way. We

think another. However, it appears our differences

will be ironed out."

Royal made it clear that the plan of

Bischoff and Diamond has been set up by the

Hollywood producers as "purely a calculated

risk. If they care to take that risk, we shall

fight them to the last ditch. And further.

we shall never otherwise be connected with

the picture unless and until it qualifies as

being fair to our kind of people in the

south."

In the meantime, Bischoff and Diamond

issued a nationwide news story they plan to

go ahead with the picture production, regardless

of legal action by Royal-Huie-United

Artists.

Two Theatremen Honored

With Awards From VFW

BRISTOL, TENN.—The Veterans of Foreign

Wars Patton Crosswhite Post 6975 here,

at its recent anual banquet and dance, named

Wilfred Gillenwater, manager of the Paramount

Theatre here, as its outstanding citizen

of Bristol for 1955. Gillenwater was selected

for his record of achievement in service of

every kind to the city and community.

At the same event, Emil Bernstecker, district

manager for Wilby-Kincey Theatres, was

inducted and appointed as a Rebel Hlllbillie

Colonel and was presented with a coonskin

cap, corncob pipe, overalls and deeds for

plots of ground under Holston Lake. Gillenwater

assisted in the ceremony.

J. L. Raulerson Rebuilds

Bartow Ozoner Tower

BARTOW, FLA.—J. L. Raulerson, owner of

the Bartow Outdoor Theatre, reopened the

drive-in July 3 after rebuilding the screen

tower, which was destroyed June 26 by a

freak

windstorm.

What observers believed to be a small tornado

made a shambles of the big concrete

block screen tower. The new tower is made of

wood, Raulerson said, with improved structure

and built ten feet wider than the old

screen. The old tower, measuring 60x75 feet,

was reinforced with steel rods and cost

$6,000 to build, Raulerson said. It was not insured.

Filmrow Clubs Install in 4 Cities

K

I

(

TAKE OVER AT ATLANTA—Guy Brown, district manager of .'Motion Picture

Advertising Service, is seen here with the 1956-57 VVOIPI officers he installed at the

dinner held recently at the Variety Club. Seated are Juanita Elwell, first vice-president,

and Jackie Cowart, president. Standing with Brown are left to right: Polly

Puckett, corresponding secretary; Frances Hopkins, recording secretary; Edythe

Bryant, treasurer, and AUene Robbins, second vice-president.

CHARLOTTE—New officers of the Charlotte

WOMPI chapter were installed in a

candlelight ceremony at the Charlotte Hotel.

A dinner and dance followed. J. H. Dillon of

Republic served as emcee.

Viola Wister of the Howco Exchange staff,

who was installed as president, succeeding

Myrtle Parker, pointed to the progress of

the club since its organization in March

1955 and asked for continued lively cooperation

of all members.

Others installed were Nancy Wilson and

Billie Harris, vice-presidents; Margie Thomas,

recording secretary; Vera Ledbetter, corresponding

secretary; Mildred Warren, treasurer,

and the following directors—Mrs. Parker,

Rebecca Miller, Pauline Griffith, Margaret

Raines, Rosaline Hutton, Alice Craver

and Verdah Looper.

Activities of the Filmrow w'omen during

the last year included sponsoring of kiddy

matinees to help raise funds, a sewing party

to make frocks for the Florence Crittenton

Home, costuming of dolls for the Salvation

Army at Christmas, assisting in the March

of Dimes and Poppy Day Drive, purchase of

a hearing aid for a needy deaf man and a

brace for a crippled child, adoption of a

Thompson Orphanage girl, (Gail Letchworth

i, and holding benefit parties, rummage

sales and box suppers.

The club now numbers 70 members.

John Walters of Columbia won the $100

prize in the recent fund raising effort, in

which S800 was realized.

The invocation was given by Mildred Hoover,

Paramount cashier, and Dillon spoke on

"Chasing the Dollar." He also introduced

the following guests; Dick Huffman, new

MGM manager, and his wife; Robert Saunders,

owner and operator of Theatre Booking

Service; Harry Cooke, Center and Wayne

theatres. Mount Olive, N. C; Woodrow Fussell,

Wonet Theatre, Bladenboro, N. C; John

Allen, new MGM assistant manager; Mrs.

Dillon; Emery Wister, husband of Viola Wister,

newly elected WOMPI president; W. T.

Parker jr., husband of Myrtle Parker, outgoing

president, and Gail Letchworth of

Thompson Orphanage.

Sarah Keller at Helm

Of Jacksonville Club

JACKSONVILLE — Sarah Keller, MGM

booker, was installed as president of the

local WOMPI chapter at the group's second

annual banquet in the Hotel Roosevelt which

was highlighted by an address given by Nat

Williams, head of Interstate Enterprises,

ThomasviUe, Ga. Other invited guests and

speakers were Carl Carter, chief barker of

Variety Tent 44. and Abner Camp, branch

manager of the Howco Film Exchange.

Williams declared that he felt "deeply

honored at being invited to Jacksonville to

address a group of persons who represent the

best in the motion picture industry. It is

refreshing at a time like today, when industry

problems are demanding so much of our

efforts and thoughts in planning against an

uncertain future, to see the women in WOMPI

gi-oups all over the country who are acting as

goodwill ambassadors within and outside the

industry and who are unselfishly devoting

their leisure hours to charitable work and

community betterment."

Other officers installed for the coming

year were; Edith Prescott, Howco, first vicepresident

; Jane Faircloth, Lake Forest Drivein;

second vice-president; Marjorie Edenfield,

MGM. recording secretary;; Jerry

Wardlow, RKO. corresponding secretary; Jane

Popplewell, Warner, treasurer, and the following

board members—Mamie Newman. Talgar;

Betty Loop, Dixie Drive-Ins; Alene

Reinhardt, Columbia; Melvarine McCrary,

MGM; Doris Posten and Ida Levy, both of

UA, and Philomena Eckert, Columbia.

Following the installation ceremonies,

WOMPI members and guests moved to the

(Continued on next page)

BOXOFFICE :

: July 14, 1956 SE 49


I

. . So

. . So

. . The

New officers of the Charlotte WOMPI. Seated, left to right: Vera Ledbetter, Viola

Wister and Nancy Wilson. Standing are Mildred Warren. Margie Thomas and Billie

Harris.

Filmrow Clubs Install

Continued from preceding page)

Variety Club for an informal cocktail party

and games of cards.

Ruth Taubman Takes

Over at New Orleans

NEW ORLEANS—Gail Barnette of the Joy

Theatre, retiring president, handed over the

gavel to Ruth Toubman of Southeastern

Theatre Supply, the new president of the

New Orleans chapter of the Women of the

Motion Picture Industry, at installation ceremonie.s

held recently at the Jung Hotel.

Loraine Cass. UA, was the installing officer.

Wins FST Contest

SEBRING, FLA.—Mrs. Mary A. Gast was

winner of the gold engraved lifetime pass

given by the Florida State Theatres for the

best essay on "What Does a Motion Picture

Theatre Mean to Your Community?" Manager

Jesse Watson said several hundred entries

were submitted.

Exceptions in Film Rental Rules

An exception in film rentals of 25 per cent

of net receipts is made in France fixing the

minimum at 20 per cent if two years have

elapsed since the film was first shown in

France.

V^ SPEED

V^QUAUTY

/ SHOW-

-^ MANSHIP

GOOD REASONS

FOR

ORDERING YOUR

SPECIAL

TRAILERS

iliMiiVlitil

BismarckJ.D.Xapilol

To Reopen Sept. 1

BISMARCK, N. D.—The Capitol Theatre,

300-seat second run house, was shuttered

June 13, but is scheduled to reopen around

September 1 after a face-lifting and possibly

with a new policy.

The Capitol has been operated for the

last six years by J. P. Fleck, Frank Wetzstein,

A. P. Wetzstein and J. K. Kennelly, who plan

to concentrate this summer on their Sundown

Drive-In west of Bismarck.

The recent installation of Cinemascope

failed to offset the inroads of two TV

channels on the Capitol's diet of westerns and

action pictures. Semipro baseball threatened

to deal another blow, besides the fact that

the Capitol has never been a good runner on

a dry, hot track, for lack of effective air

conditioning. The Catholic church also

slapped the management with an off-limits

decree after the Capitol played 'T Am a

Camera" early this year. To make things

complete. Manager Don Larsen was hospitalized

recently with a broken leg.

Fleck and F. E. Wetzstein also operate two

theatres in Mandan and in addition. Fleck

has theatre interests in Dickinson.

"Our first runs are doing business," he

says, "but television has killed off westerns

and second runs."

Bismarck's remaining four-wallers are both

first run, jointly operated by Welworth Theatres

of Minneapolis and the Dubinsky

organization of Omaha.

New Plastics Experiment

ROCHESTER, N.

Y.—The Texas Eastman

Co., division of Eastman Kodak Co., will

broaden its work in the field of high-density,

low-pressure polyethylene plastics, according

to James C. White, president. A semi-commercial

manufacturing unit will be added to

its plant at Longview, Tex., for experimental

production.

Rogers Drive Appeal

To Florida Theatres

JACKSONVILLE—Cam Price, Florida distributor

chairman for tlie Will Rogers Memorial

Ho.spital drive, has issued an appeal

for complete industry support of its important

tuberculosis hospital and research laboratories

at Saranac Lake, N. Y. The RKO brancii

manager said:

"The public will respond generously, I am

sure, with cash donations if all theatre managers

and owners will secure the Henry

Fonda trailer from National Screen Service

and run it on their screens the week of July

16. After seeing this heart-warming short

film, audiences will gladly contribute to this

fine cause if exhibitors will cooperate by

having persons on hand to accept contributions

after each show.

"Local women's organizations will work

with us if we ask them to make the collections,

or the money can be taken in by friends

and employes of each theatre. Whatever is

done, let's get behind this thing and help

the Will Rogers Memorial Hospital to the

best of our abilities."

Horace Denning, district manager of Dixie

Drive-ins and exhibitor chairman of the

Will Rogers drive in Florida, has sent personal

letters to more than 400 exhibitors to

urge that they give their personal support

to the drive.

FST Manager Quotes

In Ads on 'Oklahoma!'

MIAMI—Florida State Theatres advertising

of "Oklahoma!" at its Sheridan Theatre

featured quotes from its theatre managers

in this area, with their photos, each

in a two-column ad. Across the top was a

heading. First in the series read: "Color So

Perfect . Vivid Real. Here is a

.

beautiful and enormous picture with color so

perfect, so vivid, .so real, it's like standing in

the center of all creation. You won't be sorry

it you treat yourself to this show!" Charles

Whittaker, Mgr., Paramoimt Theatre.

Headings on other ads were; "I've Seen It

Five Times Already I" followed by a quote from

Charles Rich, Cinema Theatre.

"You'll Want to See It Again and Again,"

David Payne, Boulevard Theatre.

"An Experience That Should Be Shared,"

Jack Miller, Shores Theatre.

"The Perfect Cast .

Perfect Picture."

Allan Johnson, Gables Theatre.

"Oh! What Beautiful Music!" Hal Stanton,

Florida Theatre.

"As American as Apple Pie," James Bamett,

Olympia Theatre.

"The Genii That Puts You in the Show!!

Harry Margolesky, Beach Theatre.

Guy Hevia Seeks Permit

For Key West Drive-In

KEY WEST, FLA,—Key West will get a new

drive-in if the city commission okays a permit.

Guy Hevia of Spring Lake, N. J.., says

he will build the theatre on Roosevelt boulevard

if it is approved by the city. Hevia and

Ben Marden, Miami Beach realtor, have

formed the Riviera Drive-In- Theatre Corp.

The theatre will handle 700 cars and have

seats for 500 patrons. The cost of land and

theatre will be approximately $300,000.

50

BOXOFFICE

:

: July 14, 1956


. .

. .

Frances Wolfson Wed

At Asheville Home

ASHEVILLE, N. C—In a noon ceremony at

the summer home of her parents, Miss Prances

Louise Wolfson exchanged marriage

vows with Jack Wakenberg. Both are from

Miami Beach and it is there they expect to

make their future home. Setting for the

ceremony was Milofran Knoll, the summer

home of Mr. and Mrs. Mitchell Wolfson of

Wometco Theatre chain.

The bride, who recently returned from an

around-the-world trip with her parents, wore

a white lace over pink silk organdy ankle

length gown, which was designed by Fontana.

White roses and lily of the valley

formed the bridal bouquet.

Mrs. Louis Wolfson II, sister-in-law of the

bride, served as matron of honor. She wore

a dress of soft mint green marquisette over

white. Her daughter Lynda Louise Wolfson,

dressed in ruffled white organdy with a mist

green organdy pinafore, was flower girl.

The bride was given by her father. A reception

at Milofran Knoll followed the ceremony.

After a month's trip to the Canadian Rockies,

the couple will make their home in

Miami.

Lester Persall Winner

Of Floyd Chain Prize

TARPON SPRINGS, FLA.—Lester

Persall,

manager of the Midway Drive-In, won an

all-expense paid trip to Cuba for himself and

his wife in a contest sponsored by Floyd

Theatres for the circuit's 16th anniversary.

Persall competed against seven other driveins.

The contest was based on the greatest

percentage increase of concessions over boxoffice

receipts.

C. S. Sherer Will Manage

Theatre in Selma, Ala.

SELMA, ALA.—The new manager of the

Walton Theatre here is Charles S. Sherer,

Owner R. M. Kennedy announced that Sherer

will succeed Hobart Love, who has joined the

furniture department of Sear's here. Love

had managed the theatre six months.

Sherer, a 1956 graduate of Walker County

High School at Jasper, formerly was employed

by W. P. Call, manager of the Jasper Theatre.

35-Year Schedule Broken

BRUNSWICK, GA.—The recent change in

the Bijou Theatre policy from fulltime operation

to a weekend-only policy marked

the first time since the theatre was established

35 years ago that a break occurred in

its continuous operating schedule. Manager

Frank McCullough said. The Georgia Theatre

Co. unit will offer matinee and evening

shows on Friday, Saturday and Sunday

through the summer. The fall schedule has

not yet been determined, McCullough said.

CHARLOTTE

T B. Harvey was re-elected representative

from York County to the South Carolina

legislature in the June

primary. Harvey has

.served in this capacity

liir three preceding

terms and has been

instrumental in promoting

many bills that

have been of value to

the residents of York

County. He owns the

Carolina Theatre in

Clover, and has been

a director of Theatre

Owners of North and

J. B. Harvey South Carolina for the

past ten years . . . Re-elected from Fairfield

County to the legislature was Walter Brown

of Winnsboro. Walter and his mother operate

the Boyd and Fairfield theatres there.

The executive secretary's office of Theatre

Owners of North and South Carolina has

opened in new quarters at 147 Brevard Court.

This will be the permanent address .

Many of the film industry personnel attended

the funeral of Thomas W. Varnon

who died unexpectedly in his office here last

week. Varnon has served as legal adviser

to the Wilby-Klncey Service Corp. in Charlotte

for 15 years. Prior to becoming associated

with Wilby-Kincey office, he was

comiected with Paramount in New York .

Arthur C. Phillips, owner and operator of

the Strand in Walhalla, S. C, for many years,

died recently. He was much liked in the

film circle here.

Colonial Theatres of Valdese, was the host

at three days of fun at its annual get-together

for the film industry at Linville . . .

Sam L. Irvin, owner and operator of the

Plaza in Asheville, became father of a baby

son.

Gordon Kay will produce Universal's "Quantez"

in Cinemascope and Technicolor.

the best source of supply for the finest

in approved

equipment

Storm-Leveled Drive-In

Has New Screen Tower

SEMINOLE, OKLA. — Manager Harold

Ward of the Skyway Drive-In Theatre here

was looking forward to an early opening of

the theatre as soon as construction has been

completed on a new 60xl06-foot .screen tower.

Ward said the screen will be of the same size

as the one blown down May 31 during a

storm which did considerable damage northwest

of Seminole. The former screen tower

was designed to withstand winds up to 160

miles an hour.

The new screen. Ward said, is of metal and

will be smoother than the former screen,

hence better for viewing movies. The new

tower is of all metal construction, the manager

said, adding he hoped for an early-July

reopening. Ward also manages the local Seminole

Theatre.

Free Show for Birthday

FLORALA, ALA.—The Jim and Tim Drive-

In celebrated its second birthday with a free

showing of "Titanic."

SERVICE

and

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For over 20 f»an

OUR WATCH WORD

CONCESSION EQUIPMENT AND SUPPLIES

STANDARD THEATRE SUPPLY CO.

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30 YEARS OF DEPENDABLE SHOWS

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3450 SELWYN AVE., CHARLOTTE, N. C.

Always A Pleasing BoxoWce Attraction

SCOP^

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everything

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135 Brevard Court, Charlotte, H. C.

FRANK LOWRY — JOHN WOOD

PHONE FR. 5-7787

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BOXOFFICE July 14, 1956 51


. .

. . . The

. . The

MIAMI

por Ihr next month or so regular Miami corre.spondcm

Kitty Harwood will be far

from her regular haunts, touring Europe with

her husband. The couple will fly from New

York to London, then from London to Paris.

Here they will acquire a Renault and tour

France, Germany. Switzerland and Italy.

Harwood wants to look at some of the battlefields

where he fought in World War II.

Kitty expects to be back in Miami early in

August . . . B. Earl Puckett. a member of the

board of directors of 20th-Fox. was here for

the dedication of the Jordan Marsh customer

yacht pier. He is chairman of the board

of Allied Stores Corp. of which Jordan Marsh

is the newest unit. Immediately after his

arrival at International Airport with his

family he was given a "barker" membership

in Vai-iety Tent 33. The presentation was

made by Maurey L. Ashmann, past chief

barker of Variety.

.

Reela Films of Miami has just finished a

series of sound-on-film TV trailers with

Red Grange. They will be used to promote

football games in the fall . . . The Riviera

Theatre in South Miami finally succumbed

to the demand for popcorn. It was about the

only first run house that didn't sell corn,

but it had to give in to the demands

Dave Martin, onetime advertising-publicity

manager for the Olympia Theatre, is vacationing

in Florida. For the last 11 years he

has been with MGM's advertising department

in Culver city.

Havana's biggest white elephant, the gigantic

Blanquita Thcatrf. buill by a Cuban

senator as a memorial to his wife, has been

leased to a sjaidicate of Cuban and American

businessmen for the production of films

by Miami Productions, Inc. The 6,750-seat

theatre, reputedly the world's largest, has

been a flop ever since its inception. Now,

however, with the recent interest in Cuban

locales for motion picture and television films,

it looks like it will pay off as a studio. The

syndicate, whose local members would "rather

not be mentioned," it is understood, has a

50-year lease on the premises. Miami Productions

hopes to move in by August.

Hal Carrington, producer for Nationwide

Pictures, has moved headquarters of the production

unit from New York to Coral Gables

Florida Theatre had a mobile float

for its promotion of "Trapeze." A bannered

truck, announcing the picture and playdates,

and containing zebras, lions and other papiermache

animals as well as live performers,

including a clown, slight-of-hand man and

woman balancer. Business was great,

especially with the Lions convention in town.

Special midnight shows were held for the

huge influx of visitors. Henry Cabot Lodge

and his wife were among the early viewers of

the film.

Oversized bookmarks were made up by

Florida State Theatres for "Moby Dick,"

which opened at the Olympic, Beach and

Gables. Displays were also set up In the

public library ... A special birthday luncheon

was held for District Manager Harry Botwick

by Florida State Miami office personnel.

There were two other honored guests at

the same party, Judy Botwick, Harry's

daughter, and Ralph Puckhaber, whose birthdays

fell on the same date.

Shirley Jones, star of "Oklahoma!" was

hosted to a press after-theatre party by

Florida State Theatres, whose Sheridan is

showiJig the film. Aside from newspaper interviews,

radio disk jockeys taped interviews

with Miss Jones, She was whizzed over to

Miami Beach for the party after her appearance

that night in the Orange Bowl

show for the Lions International.

The Gateway is losing three of its staff.

Susan Hyatt and Dick Anderson, candy sales

and usher, respectively, were among the graduating

class at Fort Lauderdale High School,

and in spite of their work at the theatre,

both received special recognition for outstanding

scholar.ship. Now Dick is entering

college and Susan is preparing for marriage.

The third member to leave is Louis Celozzi,

assistant manager, who has decided to return

to his former profession of teaching.

A tie-in between Lincoln road merchants

and theatres features 30-second trailers urging

people to patronize members of the

Lincoln Road Merchants Guild . . . Wometco

invited all taxi drivers to an 11:30 preview of

"The Catered Affair." Each driver could

bring a "fare" with him.

Mr. and Mrs. Richard Douglas Bullman

were married in Plymouth Congregational

church June 22. The father of the bride,

Byron Huffstuller, works at the Miracle Theatre

in Coral Gables . starting date for

John Ford's to-be-made-in-Florida produc-

JUNIOR JET ACE REPORTS MILLION KILLED

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holding the DYNA FOG JUNIOR JET FOG GENERATOR

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52 BOXOFFICE July 14, 1956


. . Stan

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tion. "Wings of Eagles" depends upon when

there will be a Saratoga class carrier at the

Jacksonville Naval Air Station. Several of

the class are about to be auctioned for scrapping

and it is one of these which will be made

available for MGM and Ford. MGM is negotiating

to take space in Shanu-ock Studios

in Orlando for the local filming.

At a luncheon for Joel McCrea at the

Fontainebleau not long ago, Joel let slip the

line that he knew "movie business wasn't

so good right now." Immediately Howard Pettengill

and Al Weiss of Florida State Theatres

echoed the reply, "Not down here, Joel.

It's doing quite all right around here."

King-Sized Play Lots Now

SHREVEPORT, LA.—The recreation and

playground facihties at three Tom McElroy

drive-ins, the Sunset, Barksdale and the Don,

have been considerably expanded into kingsized

playgrounds. They now are equipped

with whirl-a-way rides, merry-go-rounds,

elephant-decorated slides, lai-ge swings and

smaller swings for infants and six pony

swings.

Widescreen for Decatur, Ala., Theatre

DECATUR, ALA.—Manager Bob Williams

has instituted a double feature policy at the

Roxy Theatre here. Williams also has

ordered a widescreen and hopes to have it

installed in the next month.

Florida's FIRST Supply House

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Tompo, Florida Phone 8-S189

Mail Address: Box 375, Tompo 1, Flo.

JACKSONVILLE

Teanne Pottengill, attractive daughter of Howard

Pettengill, FST advertising chief in

south Florida, will be married to Joseph Anthony

Reinert at the Church of the Little

Flower in Coral Gables on the morning of

July 28. Mi.ss Pettengill formerly lived here

and worked in the film industry . . . Another

wedding of interest was that of Wilma Hettrick,

local Florida Theatre cashier, here on

July 10 to Bob Smith, former Florida assistant,

who came here for the maiTiage ceremony

after completing Air Force training in

Texas and before being transferred to Nagoya,

Japan. Bob hopes to re-enter theatre busine.ss

when he becomes a civilian again.

Saul Lett, Charlotte executive of Howco

Film Exchanges, was here for meetings with

Abner Camp, local manager, Roland Fairchild,

salesman from St. Petersburg, and

other fii-m members . Powell, 20th-

Fox salesman, returned from a tour of his

Arthur Davis,

south Georgia territory . . .

Gold Coast Pictures Co. of Coral Gables, was

in ... R. J. Ingram, Columbia Pictures, Atlanta,

and Marty Kutner, local manager,

made the rounds of circuit booking offices

with new product . . John Martin, Republic's

.

booker at Tampa, visited friends during his

vacation.

. . . J. L. D'Anna's

Jack Rigg, independent booker, has added

Bob Crawford's Riviera Theatre, Riviera

Beach, to his accounts

Palm Beach Drive-In, also at Riviera Beach.

is now being booked by Charley King of

Exhibitors Service . . . Capt. Hans G. Vige,

owner of the local Pinecrest Drive-In, continues

his daily newspaper ads while his

screen tower is being rebuilt. The screen was

leveled recently by high winds. The ads

simply state: "Closed for storm damage repair."

"Trapeze," first motion picture ever to be

shown here at two first run houses at the

same time, entered its second week at the

Joe Charles,

Five Points and St. Johns . . .

manager of the local Capitol Theatre, returned

from a weekend visit with the Foster

Hawthornes of the Capitol Theatre in Cleai'-

water Kramer was subbing for

.

Herb Roller, manager of the Edgewood Theatre,

while the latter vacationed in Orlando

. . . Clint Ezell. NXE executive, and his family

journeyed to their former home of Vero

Beach for a vacation with relatives ... St.

Augustine exhibitors Hoyt Yarbrough and E.

C. Kaniaris were here to make business calls.

outdoor theatre operations. Night after night

scattered .showers have kept away patrons

and seriously curtailed boxoffice receipts at

drive-ins of the area.

Dance Recital at Theatre

ISLAMORADA, FLA.—When MaJ. and Mrs.

Robert L. Duncan built the Cinemorado Theatre

here they offered it to area residents

for any civic event or entertainment at operational

costs only. The latest event to be given

at the theatre was a dance recital by the

Betsy Ann studio. All proceeds were used for

the Upper Keys Youth Center activities.

Fred Messenger has formed his own production

unit and has acquired "Gold Train"

as his first filmmaking venture.

'•^

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you how we can help

you keep it full * . •

M HIE OUIUn ON A RAMPAGE!

PiNKEE

LEMONAD E

ROY SMITH CO.

TAMPA

JACKSONVILLE

Carlton J. Carter, Variety chief barker,

and Ted Chapeau, WJHP-TV executive who

is president of the Jacksonville Fair Ass'n,

are both optimistic over the prospects for a

successful and profitable fair this coming

autumn under Variety's sponsorship. They

and Jacksonville Chamber of Commerce associates

are expecting a gate of 125.000 persons

to view industrial and agricultural exhibits,

the Cetlin-Wilson midway .shows and

a first Southeastern Boating Exhibition. In

addition to his Variety and fair activities,

Carter is kept busy managing his Ribault and

Air Base drive-ins and his Service Concession

and Vending Co. which distributes Sun

Gleam drink syrups, pvaper goods and other

items to exhibitors.

Florida's rainy season began the latter half

of June and .soon became a major problem in

Write, wire or phone

Theatre Seat Service Co.

160 Hermitage Avenue

Nashville,

Phone: 5-8459

Tennessee

Tntemattonaf

^ SEAT

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BOXOFFICE :

: July 14, 1956

53


Phone:

. . . Sympathy

. . Bob

. . Among

. .

. .

. . .

Vacationing

. . Dan

. .

90^

Capt.^f


. . . Faye

. . Ned

: July

. . Alvin

. . From

MEMPHIS

f^

. . .

.

C. Hale likes rattlesnakes. At least that's

what he claims. Hale, of National Theatre

Supply's service department, is home

from a Texas vacation and guess what he

brought with him? That's right, four live

rattlesnakes. He caught them himself

Wanda Schroeder, secretary, and Sherlie

Ann Glosson, bookkeeper, are new employes

at National Fraser jr. is the new

owner of Lake Theatre at Lake City, Ark.

McPherson is the new telephone

operator and stenographer at 20th-Fox. She

succeeds Betty Jones who was promoted to

the booking department to succeed Lorraine

Stephens. Lorraine resigned recently to become

a fuUtime housewife.

VV. F. Ruffin jr. of Ruffin Amusements,

Covington, and Amelia Ellis of Ellis Drive-In,

Millington, were among west Tennessee exhibitors

visiting Filmrow . Tipton

of Tipton theatres. Caraway, Manila and

Monette: Moses Sliman and William Elias,

Murr Theatre and Elias Drive-In, Osceola;

W. C. Sumpter, LePanto Drive-In. LePanto.

and K. H. Kinney of Hays Theatre at Hughes

were in town from Ai'kansas . Mississippi

came Leon Rountree, Holly at Holly

Springs and Valley at Water Valley: L. P.

Foley. Palace. Tunica; Findley Moss, Ackerman,

Ackerman; A. N. Rossie. New Roxy.

Clarksdale: J. M. Mounger. Mart, Calhoun

City, and Frank Heard of Lee Drive-In at

Tupelo.

Top Mississippi Column

JACKSON, MISS.—N o r m a n Shavin's

amusements column, "Aisle Say," appearing

in the Jackson State Times, has been awarded

the Mississippi Press Ass'n first place citation

for the best among original daily columns

in Mississippi.

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N. Haven Roger Sherman

Marks 30th Anniversary

NEW HAVEN—The downtown SW Roger

Sherman Theatre is celebrating its 30th anniversary

a.s an entertainment center with a

"Summer Parade of Hits."

Manager irviiig hiilman has mapped out

an extensive campaign in connection with the

celeoraiion. Iwo payes ol cooperative advertising

in the morning Journal-Courier publicly

launched the anniversary.

Other newspaper breaks, radio and TV spot

aimouncements, tie-in windows and a banner

spanning the street in front of the Roger

Sherman, located on one of the city's principal

thoroughfares, also ai'e being utilized.

The "Summer Parade of Hits" was opened

with UA's "Trapeze." An attractive girl performed

on a trapeze set up on a flat-bed

truck that toured the area. Another vehicle

used in the promotion of "Trapeze" was a

gaudy, carnival truck that played recorded

calliope music.

Other films to be shown at the SW house

during the festival include "Santiago," "The

Great Locomotive Chase," "The Ambassador's

Daughter," "Moby Dick," "Away All Boats"

and "SatelUte in the Sky."

The Roger Sherman was the first local theatre

to have sound. It presented "The Jazz

Singer" and aJso introduced three-dimension

films to the city. The management actively

participates in civic and charitable efforts,

including the United Fund and Red Cross.

James Stewart to Report

For Reserve Training

SHREVEPORT—Jimmy Stewart, a colonel

in the reserves as well as a top-flight actor,

reported to Barksdale Air Force Base for

active training duty this month. Barksdale

was informed recently that the 48-year-old

screen star would fly here from the Strategic

Air Command headquarters at Offutt Air

Force Base. Neb.

Stewart, who flew B47 Stratojets in "Strategic

Air Command," will recheck out in the

big bombers while at the base. He'll also go

tiu'ough the altitude chamber and the B47

mobile training detachment just like any

other reservist pilot on active duty.

The star, who wears a Distinguished Flying

Cross on his bemedaled Air Force jacket,

arrived at Barksdale July 12.

Celebrates 5th Anniversary

With 7-Day Promotion

CHATTANOOGA—The 23rd Street Drive-

In celebrated its fifth anniversary with a

week-long program of special promotions.

On Sunday night all autos with license

numbers ending in "5" were admitted free. On

Monday the first 25 Fords in Une were admitted

free. Tuesday was "Pill the Car Night."

Wednesday all couples celebrating their fifth

wedding anniversary during the week were

admitted free. Thursday was "Lucky Night,"

introducing a new game. Friday night Luther

Masengill of station WDEF passed out 100

free tickets.

Prints Industry Release

APOPKA, FLA.—H. R. Johnson, owner of

the Municipal Theatre here, was instrumental

in planting an industry public relations release

on "What the Theatre Means to Your

Community" in the local newspaper, the

Chief, recently.

Trapeze' Soars to 400

For Memphis Record

MEMPHIS—Hous^ records

were broken by

the first week of "Ti-apeze" at Loew's Palace.

Attendance .skyrocketed to four times

average. "That Certain Feeling" did 15 per

cent above average at Strand, and "The

Searchers" did 5 per cent above average in

its third week at Warner.

(Averoge Is 100)

Maico—23 Paces to Boker Street (20tti-Fox) . . . . 75

Palace—Trapeze !UA) 400

State—Congo Croising (U-l) 50

Strand—Thot Ccrtoin Keeling (Para) 115

Warner—The Searchers (WB), 3rd wk 105

Stephen Longstreet will screenplay his

original "Gold Train," a Civil War drama.

Twm

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BOXOFFICE :

14, 1956 55


.

i

VOTE

Study the issues and the candidates—

and then decide where you stand

You wouldn't buy a new car without at least

driving it around the block.

You wouldn't buy a new house without

checking up on the neighborhood, the schools,

and any back taxes.

So vote— but don't vote in the dai'k in this

exciting election year.

Listen to what candidates are saying on TV

and radio.

Read your newspapers— especially the political

news and editorial page.

Talk things out with your neighbors over the

back fence and at the filling station on the corner.

Take part in the discussion group at your

church, club, lodge, or school.

Think about the issues and the candidates—

and then make up your own mind. Remember,

nobody is in that voting booth but you and your

conscience. Step behind that curtain with pride

on election day. Then vote as a free American.

5G

1

registered.

VOTER'S CHECKLIST

Be sure you're

2. Study the issues and

candidates. Go to rallies.

Ask questions. Read the

papers. Listen to speeches.

3. Mark up a sample ballot

in advance. (They are

published in the papers.)

4. Join your neighbors at

the polls on Election Day

November 6th.

Through the Courtesy of

BOXOFFICE

Is your

name

in the

book?

You can't vote if you're not registered.

You lock yourself out of the

polls, unless you're a registered

voter. And you and only you can

get your name in the Registration

Book. When they call the roll on

election day, will you be there? Do

you know anyone who won't?

BOXOFFICE

:

: July 14, 1956



Video Adds Theatres

In 2 Oklahoma Cities

OKLAHOMA CITY—Video Theatres, which

operates more than 200 theatres in 50 cities

in Oklahoma and Texas, has extended its

operations in Lawton and Chickasha.

Joe Turner, sole owner of the Lawton

Theatre Co., sold a major interest in the firm

to Video and J. R. Montgomery, Lawton

banker. Turner will retire from active operation

of the Dome and Murray theatres in

downtown Lawton, the Austin Drive-In, west

of the city, and the Vaska Theatre in the

suburban area. He will remain as a partner

of Video and Montgomery and serve on the

Video board of directors.

Mrs. Opal Gray announced she had sold

her Esquire in Chickasha to Video. She had

been in the theatre business there 23 years,

and built the Esquire 16 years ago on the site

of the old Pix. Video also operates the

Washita, Rialto and Chief Drive-In theatres

in Chickasha.

Employes involved in the two deals will

continue in operation of the theatres. Clyde

Walker will remain as city manager at Lawton

and Jack Peace as office manager there.

The Lawton theatres formerly were owned

by Mrs. Margaret Day, pioneer Lawtonian,

before she turned over the interests to

Turner, her grandson, ten years ago. The

Lawton Theatre was opened in 1929 and the

Dome in 1941.

San Antonio Light Asks

Removal of Ticket Tax

SAN ANTONIO—The San Antonio Light

editorially urged reforms in excise taxations

in a recent issue, placing particular emphasis

on the need for abandoning the federal

tax on theatre admittances.

"This tax," the editorial read, "pays the

government $80,000,000 a year. But it has

caused a dwindling patronage that threatens

the existence of motion picture theatres

worth $1,457,800,000.

"The country has 19,200 movie theatres.

Of these. 10,900 are in financial straits

5,200 are operating at a loss and 5.700 are

approaching the depressed status. Figures

show that the 10 per cent federal tax is a contributing

cause of the current distress.

"Movie houses have competition in television

and radio. Yet, they continue to be

the principal amusement source for millions

of families in the lower income groups.

"Taxing the recreation of these families

out of existence and. in so doing, destroying

a large taxpaying industry, along with thousands

of jobs, can be called anything but

sound economics or good government."

Ray Jones in New Offices

DALLAS—Ray Jones, Dallas district manager

of Continental Distributing, has opened

new offices at Suite 21-B, 2013'i Young St.

Area South, West of San Antonio

In Midst of Texas Worst Drouth

HOUSTON—About 30 per cent of the people

in 13 counties south and west of San Antonio

are being fed on the bread line as a

result of the longest drouth in Texas history,

Leon Hale relates in a recent article in the

Houston Post following an on-the-spot survey.

Of 15,000 people in Karnes County, 9,000

are on government relief. Hale reports.

The drouth has extended from four to

seven years. In some area-s the land is so dry

it has become like flour and isn't even

planted any more. The only hope now is a

long period of fine, misty winter rains.

FEAR HEAVY RAIN

"'The most disastrous thing that could happen

to us right now," said Lee Pope, a farmer

a few miles out of Three Rivers in Live Oak

County, "would be a hard five-inch rain. It

would wash these farms completely away. The

land just couldn't take it.

"Did you ever E>our a little water on a

handful of flour? Then you know the water

only rolls off the flour. It's the same way

with this soil. A real hard rain would ruin

us."

Hale relates he talked with ranchers and

farmers, once well to do, who are now operating

service stations, working with picks and

shovels at air bases or laboring in oil fields.

"We saw parts of ranches in Webb County,

near Laredo, which haven't had as

much as

a single measured inch of rain in three years.

And we saw adjoining land that didn't look

any better, even though it has had a few

inches of moisture in that period. We saw

farm houses deserted, with topsoil drifting

over the doorsteps and beginning to cover

up farm implements left idle in the fields.

"We saw livestock men who, for the past

three to five years, have spent $5 a month

feeding a range cow that is now worth about

$35 on the market.

FARMER CREDIT EXHAUSTED

"We saw men who, in battling this drouth,

have spent all they acquired over 45 years of

hard work, and who have borrowed until the

banks and other lending agencies—being in

a pinch themselves—can help them no more.

"And we've talked to merchants in drouth

towns who have extended credit until they

can no longer do it and stay in business.

"How long has this been going on? There

in the powdery field at Three Rivers, Lee

Pope said: 'The last time this land had a

good moisture season was 1949. It was dry in

'50, '51 and '52, but we got by. Prices were

pretty good.

" 'But from there on, it didn't rain enough

to raise anything, and the market on farm

products slumped, too. So the worst of It began."

"Now Lee Pope is not one of the hard hit

farmers, becau.se he went to work in Three

Rivers two years ago and quit farming. H«

idled his three farms that once kept three

tenant families working. Now those families

are gone, off somewhere to find work. Or

probably eating out of the bread line down at

George West, Live Oak County seat.

"To look at some of this drouth, we went

west to San Antonio and on to Uvalde, then

south through Crystal City and Carrizo Springs

to Laredo. Then back up through George

West, Karnes City and Cuero."

Variety of Oklahoma

Starts on Big Derby

OKLAHOMA CITY—Eddie Thome, former

general manager of Cooper Foundation Theatres

who recently resigned from Sindlinger

& Co., was appointed executive director of

Variety Tent 22 of Oklahoma at a general

membership meeting of the club in the Biltmore

Hotel Monday night. Thome replaces

Connie Riggs who resigned in June.

The meeting was held as a kickoff for the

Turtle Derby to be held in the Oklahoma

City Coliseum Saturday night, September 15.

This will be the 14th annual Turtle Derby,

with one exception. No Turtle Derby was

held in 1955, but the club gave away an oil

well, or rather tried to. but the winner,

Johnny Laughlin, decided to take $5,000 in

cash in lieu of the oil well. The club still

has the oil well and is getting monthly returns

from it at present.

Don Tullis. Warner Bros, manager here,

is chief barker. R. Lewis Bai-ton, owner and

operator of 15 theatres and drive-ins in Oklahoma

City, is the general chairman of the

Turtle Derby committee and his co-chairmen

are Charles Hudgens, David Hunt and William

Lewis, the latter one of the associate

members.

A $10 donation to the club's charity fund

entitles the contributor to a turtle entry in the

race. The person whose turtle wins the race

receives a 1956 Lincoln Premiere as a prize.

Second place winner receives a $1,000 bond

and third prize is a $500 bond.

GOOD REASONS

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BOXOFFICE July 14. 1956 sw 57


MOSf /NG

THROUGH

pDDIE COURTNEY (Mrs.) has run the three

downtown Mineral Wells theatres since

her hu>band James B. died early last year.

Tlie Courtney family has had theatre

interests at the health spa since 1930. when

J. W. Courtney came to town after running

houses in Weatherford and Sweetwater. He

actively managed them himself until his

retirement in 1942. His son continued on in

that capacity until his death.

Aside from the resort popularity it has

enjoyed for many years. Mineral Wells also is

the home of Wolters Air Force base.

Mrs. Courtney runs the Grand on a de luxe

first run policy, with a Saturday night midnight

preview. Her office is located down

the street in the Brazos, a family-type theatre,

which has been remodeled since it was

purchased from the Phil Isley Theatres after

World War II. Across the street is the Ritz.

which is open only on weekends.

She has instituted a Tuesday only single

attraction at the Brazos and bills it as

Bargain Day. The regular admission is

dropped to 15 cents per adult ticket and it

has stimulated midweek attendance. At the

same theatre a special kid show feature is

used each Saturday morning at 25 cents admission

and the youngsters are permitted to

remain for the regular program without a

break.

While her Grand and Brazos operate with

single bills, the Ritz is booked with a double

feature every Saturday and Sunday. She has

one drive-in as opposition. The theatres are

Central & West Texas

.Hv E.MiL MOSELFY.

MK. .\ND MRS. L.

E. HOLLOWAY

in partnership with Rowley United Theatres.

Aside from weekly program cards, Mrs.

Courtney uses another very appealing advertising

gimmick: that of situating an 11x14-

inch frame at an advantageous point in each

of the theatres to plug the attraction currently

showing at. another house. Bill posting

is also done effectively for the Grand playdates.

She is the daughter of a retired Methodist

minister who lives at Cleburne, and she has

a son who recently was 15 years old.

While all Fort Worth drive-ins run double

tcaturt- programs, Uiere are occasions when

the bill is expanded for special bookings that

can be exploited for better boxoffice receipts.

Phil Isley's Riverside and Westerner used

three Universal features for Audie Murphy

Day. Managers Landrum and Durham

worked out their adverti.sing campaign thusly:

"In honor of World War II's most decorated

hero, we are giving our patrons three of iiis

best pictures to enjoy." The pictures were

"To Hell and Back," "Tumbleweed" and

"Gunsmoke."

Later, Lone Star's Pike Drive-In ran a

four feature, $1 per carload program captioned

"Teenage Terrorist Hits." E. L. Pack's Dallas

highway underskyer ran "Mad at the World,"

"Jail Bait," "Dead End" and "So Young, So

Bad."

In nearby Arlington, Glen Stoterau

.screened a "Giant Spookathon of Five Horrific

Sliows," consisting of "The Mummy's Ghost,"

"Dracula's Daughter," "The Ghost of Frankenstein,"

"The Black Cat" and "Night

Monster" at Charles Weisenburg's Arlington

Drive-In until the wee hours of the morning

on a one complete showing basis. The admission

was 80 cents per carload.

L. E. HoUoway has been in and out of show

business since 1919, when he went into his

first projection room at Leonard, Tex. In

it for good now, he is projectionist at the

Fort Worth Como Theatre.

After working at the Murray Gin Co. and

a Henryetta cafe in 1925, he went into the

booth at the Liberty in Graham for the late

W. S. Wilke in January 1926, and to the

American in Bonham for Maj. H. S. Cole in

JUNIOR JET ACE REPORTS MILLION KILLED

SPECIAL TO BOXOFFICE

According to news reports more than a million mosquitoes

were killed last night by the 4 year old ace shown

holding the DYNA FOG JUNIOR JET FOG GKNERATOR

recently introduced. The 15 lb. edition of the new revolutionary

Jet Fog Generator holds more than 2 gallons of

insecticide, and will operate for over an hour with one

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58 BOXOFFICE July 14, 1956


. . Mark

. . King

. . The

1928. He returned to Wilke at Graham in

1934. In Bonham again in 1936, he went to

work in a garage.

Holloway left tlie garage a year later for

employment in Robert Hook's Lenora Theatre

in Mineola. He left the theatre busine.s.s until

January 1943, when he went into Griffith's

Rodeo Theatre in Oklahoma City. He was

transferred to Seminole 18 month.s later under

Paul Shipley. He followed other lines of work

for several years, then in December 1948. he

went into the Rio Grande Valley and took

the Sky Vue Drive-In booth job between Elsa

and Weslaco for Jewell Archer. Later, he

worked at Interstate's Strand at Harlingen,

becoming a member of lATSE Local 688.

Holloway went to Fort Worth in 1950

and decided to make it his home. Having

been employed at the Como previously, he

also worked at the Grand five years, where

his wife has been assistant to W. D. Hightower

for some time.

Ruth Wafford and J. T. Orr of the Dallas

Plaza have made practical use of a display

rack standee for Saturday, Sunday and Monday

playdates at low cost to the advertising

budget. The expense entails less than a

quarter per week for materials.

The plywood board is 40x60 inches in size

and the two feature bookings are ballyhooed

together with the use of National Screen

Service one-sheets and pressbooks, a pair of

scissors and staples. While some of the layouts

are more attractive than others, the

overall effect is eye-catching. Since neither

of them is a professional letter artist, no

additional copy is used, with the cutouts

posted underneath the playdate copy.

Most of the material is gleaned from the

various pressbooks for the attractions but,

when they are not suitable, the one-sheet

is cut for title, cast and player outlines. The

"dolls" are thence stapled strategically to the

board and placed in the inner lobby. When

the run begins, the cutouts are removed carefully

so that the new attractions can be

plugged on the same board. The board itself

is painted to match the decor of the lobby.

When suitable material can be gained from

the pressbooks for both attractions, there is

no cost attached to the layout. The pressbooks

are gratis to exhibitors.

Bill Jensen Reopens Pix

WEWOKA, OKLA.— Bill Jensen reopened

the Pix Theatre here, welcoming "all kids

from one to 100 years" to a free show to

celebrate the occasion. Jensen, who formerly

operated the Pix, bought it back late in May

and closed the house for a thorough overhauling,

including the installation of a widescreen.

HOUSTON

Tn the coincidence department:

On the back

of the page carrying the industry profile

of Interstate's Art Katzcn in last week's

BOXOFFICE was a story about a Moline,

111. theatreman, W.I. Brotman. The Brotmans

were customers of a delicatessen operated

by Mrs. Katzen's parents. One day while delivering

some goods to their home Bert (Mrs.

Katzen) had stationwagon trouble and had

to stay around the Brotman house for a

couple of hours. She feels sure that was the

thing that made them remember her so well,

and so arrange a meeting with the then

young MGM publicity man Art Katzen when

he was in Rock Island on business.

. . . Virginia Drane Mc-

Art and Bert Katzen went to Dallas over

the Fourth. It was business combined with

pleasure, to meet with other press folk and

Kim Novak there in connection with "The

Eddy Duchin Story," due at the Metropolitan

here on the 25th

Callon, fashion editor for the Houston Post,

helped County Judge Bob Casey officiate

at the ribbon-cutting formal opening of a

new Western Auto store the other day. She's

the attractive wife of Loew's State Theatre

Manager Homer McCallon.

These hot days it's refreshing to call Loew's

and get for an answer, "Good morning, cool

Loew's State Theatre" . Sheridan,

district manager of 20th-Fox, was in town

a couple of days on business .

Center

Twin Drive-In was showing "The Witch,"

recommended for adults only . Hempstead,

Ii-vington and Pasadena drive-ins

arranged Kiddy Cartoon Carnivals beginning

at 7:45.

"EXTRAORDINARY!

"

BRILUANJr

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Joe Traveno, an assistant at the Majestic,

finished a mortician's schooling, took hLs

state board Monday (9), and then left for

Brownsville to enter the profession . . .

Metropolitan Theatre assistant Joe Adzgery

and hLs wife were vacationing with her

Mrs. Ruby Gibson.

parents In east Texa.s . . .

Navaway Theatre owner, returned from a

vacation, visiting with relatives In Los Angeles,

Long Beach, San Diego, Las Vegas

and Dallas.

Harold K. Shelton won the Cadillac at

Variety Club's drawing at a luncheon In the

clubrooms Thursday ARC CONTROLS

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. . The

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. . Exhibitors

. .

Tulsa Convention Marks

UTO's First Anniversary

OKLAHOMA CITY—Directors of the

United Theatre Owners of Oklahoma completed

final arrangements for the first anniversary

convention in Tiilsa Tuesday (17>,

and sent out last-minute attendance pUiggers.

Attending the Monday meeting were

Bernard McKenna. Claude Motley. Dick

Thompson. Eddie Jones. Earl Snyder jr. and

E. R. "Red" Slocum.

The anniversary session program includes

a morning screening of "Oklahoma!" at the

Rialto Theatre, courtesy of Jack and Jim

Hull. The business session will open at 1:30

at the Tulsa Indian Hills Country Club.

There will be golfing for the men. swimming

for the women, supervi-sed swimming for

children, a refreshment hour from 7 to 8 p.m..

an 8 to 9 p.m. industry dinner, and an industry

dance from 9 p.m. to midnight. Fee is

S7.50 for man and wife: $5 for a single man,

S3. 75 for a single woman. Accommodations

for both men and women for showers, changing

clothes, etc.. are available at the Indian

HUls Country Club.

Scheduled at the business session are

speeches by Julius Gordon, who will speak

on "The Washington Fracas and Government

Controlled Film Rentals"; Al Reynolds, speak-

As a screen game,

HOLLYWOOD takes top

honors. As a box-office attraction,

it is without equal. It has

leen a favorite with theatre goers for

over 1 5 years. Write today for complete defails.

Be sure to give seating or car capacity.

HOLLYWOOD AMUSEMENT CO.

3750 Oakton St. • Skokie. Illinois

__

TV WON'T GET

fOM DOWN IF

you GET YOUR

SPECIAL

TRAILERS

THE SUPER-SELLING KIND. from

IliillFltilW

I2S HYDE STREET, SAN FRANCISCO (1) CALIFORNIA

ing on "The Thrillarama Story": Gordon

Leonard, who.se topic is "Oklahoma's 50th

Anniversary—Your Theatre and You." and

Ed Thorne. on "The Al Sindlinger Story on

the Local Level in Oklahoma."

SAN ANTONIO

.

Jit least a dozen Texas towns reported 100

degree temperatures or over last week,

which sent the business barometer up at

many boxoffices . . Miss America Martin,

Mexican-born film

.

and TV star was in . . .

The Paramount. Austin, had a Tom and Jerry

cartoon show- with a free gift for each

youngster paying 25 cents admission

Fourth of July business was about average

at the first run theatres here. Leading the

parade was "The Eddy Duchin Story" at

the Aztec. Coming in for a close second was

"Ti-apeze" at the Majestic.

Gerald Ashford, film critic for the San

Antonio Express and News, is spending a

portion of his vacation seeing the shows and

plays in Dallas . Kaczmar, manager

of the Empire, double-billed two space

thrillers: namely, "Red Planet Mars" and

"Rocket Ship" for a midweek holiday run.

The first 50 youngsters bringing the current

Empire advertisement to the theatre on that

day were admitted free of charge.

Eph Charninsky, retired veteran theatre

operator, has become a great-grandfather.

His granddaughter. Libby Ann Cohn. gave

birth to a baby son at Port Arthur last week

. . . Jeff Smith of Texas Sound Studios has

been named chairman of the newly formed

High-Fidelity Council of South Texas . . .

The South Loop 13 Drive-In billed a ten-unit

July Fourth Moviethon.

Fern Chick, radio-television columnist for

the San Antonio Evening News, returned

f;'om a holiday in Dallas where she interviewed

Kim Novak who was there to spark

her first Texas opening of "The Eddy Duchin

Story" . . . Leonard "Tex" Sneed, RKO-Pathe

newsreel cameraman, was a recent visitor.

The Starlite Drive-In at nearby Schertz, held

a gigantic fireworks display for their onehour

intermission on the Fourth.

. . Sid Goldstein

.

A weekend horror show at the Empire ran

four hours and a half. There were four

features on the program .

of Radiant Screen Mfg. Co., Dallas, was a

recent visitor at Independent Theatre Supply

Co. here first free Moviette for

kiddies while their parents shopped in Las

Palmas community center was held there

July 5. L. R. Pletz of Moviette here plans to

expand these 16mm shows in other rural

shopping centers in the near future. The

name is copyrighted and is sponsored by

merchants in the Culebra Road shopping

district.

Vundalism ran wild at the South Loop 13

Dnvc-In here early Friday morning when the

culprits entered the grounds and wrecked

motion picture projectors and other equipment.

Police estimated the loss at around

$1,000. Incidentally, one of the pictures that

was being shown was "Running Wild" .

Joe Rodriguez of the Azteca Films shipping

department was on a vacation . . . Visitors to

the exchanges were few and far between

since Independence Day hit .square in the

middle of the week. In town to book and

buy Mexican pictures were Bob Otwell of

the San Marcos Theatres at San Marcos;

Manuel Womble. the Royal, La Feria, and

T. J. "Stout" Jackson, who has theatres in

Kobstown. Falfurrias and other south Texas

towns . Arias, a.s,sistant booker

at Azteca, was spending his vacation in

Guanajuato, Mexico.

OKLAHOMA CITY

/"• L. Lance has sold the Palace Theatre and

Canadian Drive-In at Canadian. Tex., to

Frank F. McMordie. Booking for the two

theatres will be handled by the A&O Booking

Service here . . . Also changing owners is the

Grand at Locust Grove. T. V. Terbush

recently bought the theatre from Claud

Callahan.

Billie Robertson, secretary to the bookers

at Warner Bros., was married June 30 to Bill

New at

Burkett of Oklahoma City . . .

Warners is Delores Jun. biller . .

Mahaney. AA salesman, and

. Everett

family, on his

recent vacation trip to California, visited the

set of "The Pinkerton Man," starring George

Montgomery.

Vacationing on Filmrow were booker Jerry

Malone of Allied Artists; Nina Davis, cashier

at Warners, and Mrs. Nina Milner. cashier for

Screen Guild. Mrs. Milner reports she'll be

glad to get back on the job—she's taking care

of her grandchildren during her vacation!

Seen on Filmrow was Cotton Martin,

former owner of the Alamo and Franroy

theatres at Snyder . in town

included Delton Moody, manager of Brewer

Amusement Co.. Pauls Valley; R. M. Downing.

Collinsville: Jack Hankins, Lawton; J. G.

Millirons. Snyder; B. J. McKenna. Norman;

Don Cole. El Reno; Amas Page, McLean. Tex.;

Henry Simpson. Bristow; Earl Snyder, Tulsa;

Eddie Jones, Sand Springs; Levi Metcalf,

Purcell; E. B. Anderson, Ardmore; Walsie

Campbell, Wynnewood; Bill Boren, Memphis,

Tex.; Truman Ellerd, Blanchard; O. T.

Matthews. Prague, and R. R. McCoy. Edmond.

Lou Walters Opens Shop

DALLAS—Lou Walters has completed a

new building at 8548 San Fernando Way here

to house his projector repair shop. Walters

has been associated with a local supply house

in years past and has now entered the repair

business independently, feeling that his services

can be better utilized by the trade.

He has been a Simplex speciahst. however,

all makes of projectors, arc controls, lamphouses,

soundheads, etc.. will be repaired at

his new address.

BUFFALO COOLING EQUIPMENT

3409 Ook Lown, Room 107 BUFFALO ENGINEERING CO., INC Dallas, Texof

Lions Pin to Lew Bray Jr.

MCALLEN. TEX.—Lew Bray jr.. manager

of the Queen Theatre, recently was awarded

a Lions Club perfect attendance pin at the

end of his first year's membership.

60 BOXOFFICE July 14, 1956



— —

Trapeze' Fills Omaha

Theatre, Scoring 240

OMAHA—The 2,000-seat Omaha Theatre

needed its room for several packed showings

as "Trapeze" opened last week. Manager Carl

Hoffman announced the first week's average

at 240 per cent. The State went slightly

below average figiues as "The Searchers" completed

its fourth week.

.

(Averoge Is 100)

Admiral-Chiet High Noon (UA); reissue 90

Brandeis Bhowoni Junction (MGM), 2nd wk 80

Omaho Trapeze (UA) 240

Orpheum The Proud Ones (20th-Fox); Hilda

, Crane (20th-Fox) 80

State The Searchers (WB), 4th wk 90

Bob Hope and "Feeling'

Make Joy at Mill City

MINNEAPOLIS—What with three of the

four new bills hitting a fast pace, the boxoffice

was brighter hued. "That Certain

Peeling," "The Fastest Gun Alive" and "The

Great Locomotive Chase" were the healthy

fresh arrivals. Helped by the opening night

personal appearance of Bob Hope, its star,

"Feeling" took the money lead. Two holdovers,

"The Searchers" and "Ti-apeze," in

their sixth and second weeks, respectively.

continued in the big money.

Gopher The Fastest Gun Alive (MGM) 125

Whispering Smith (Para); Streets of Laredo

Lyric

(Poro), reissues 90

Orpheum The Great Locomotive Chase (BV) 100

Radio City Trapeze (UA), 2nd wk 1 50

Pan—The Searchers (WB), 6th wk 100

State—That Certain Feeling (Para) 125

World The Catered Affair (MGM), 2nd wk 90

Carl Rose Leaves Industry

After 40-Year Career

YORK, NEB.—Carl Rose recently resigned

his position as manager of the York theatres

to take over as steward and secretary of

the Elks Lodge 1024 of this city. His new

duties began July 1.

Termination of the local manager's affiliation

with Central States Theatre Corp. of

Des Moines, operator of the Sun Theatre and

the Pines Drive-In at York, brings to a close

40 years of work in the theatre for Rose. He

started in 1917 at Grand Island when he became

projectionist at the Empress Theatre.

In 1926 he assumed the management and

latier served in a like position at the Majestic

Theatre at Grand Island.

In 1928 he went to Columbus as manager

of the Swan Theatre for a Des Moines circuit.

He has served as theatre manager in

Norfolk, Kearney, Chariton and Marshalltown,

Iowa, and in 1932 was sent to Hastings

to reopen a theatre. Two years later he and

his family moved to York where they have

since made their home. A successor to Rose

had not as yet been named by the circuit.

Iron Ore Miners to Shows

On Credit During Strike

MINNEAPOLIS—Woody Fraught, Minnesota

Amusement Co. district manager and the

managers of the theatres at Bemidji and

Virginia, Minn., have extended admis-sion

credit to iron ore miners and their families

during the steel strike, it was announced by

Charlie Winchell, MAC president here.

The miners and their wives and children

are admitted to the MAC (United Paramount)

theatres in the two towns on presentation of

their union identification cards. After the

miners return to work they'll be billed and

have 30 days to pay, says Winchell.

Patron Wouldn't Want

To Waste His Time

Omaha—Herman (iould, e.xhibitor at

the 84th and Center Street Drive-In,

answered hi.s phone July 4 and was asked

if he was going: to have a fireworks display.

He said he wa.s.

"Is it going to be in Technicolor?"

the voice asked.

"You bet," answered Herman. "And

widescreen, too!"

Free Parking Offered

By Downtown Houses

MINNEAPOLIS—Fre« parking, which has

been in vogue generally at Twin Cities

neighborhood theatres, promises to be the

thing downtown, too. The Minneapolis and

St. Paul Worlds, operated by Ted Mann,

started it in their downtowii houses and now

the Minnesota Amusement Co. has inaugurated

it for its two St. Paul Loop houses, the

Pai-amount and Riviera. It'll be launched

for the three Minneapolis Loop houses within

a month, according to Charles Winchell, MAC

president-general manager.

It's expected that the other Minneapolis

and St. Paul downtown theatres also will

fall in line. The gratis paridng in lots near

the theatres is the result of deals made with

the parking lot owners. The Minneapolis

and St. Paul Worlds free parking starts at

5 p.m. daily. That of the MAC houses begins

at 3 p.m. MAC also is instituting a 50-cent

bargain admission to 1 p.m. daily. Otherwise

the regular 85 cents-$l scales will continue.

Bob Hope Is Sure Films

Will Survive Video

MINNEAPOLIS—Bob Hope is confident

that films on theatre screens will survive any

and all competition that TV will be able to

throw at them, including the not-so-old

Hollywood pictures that will be increasingly

on video.

Here for appearances at the Minneapolis

State and St. Paul Paramount on the opening

night of his latest picture, "That Certain

Feeling," the famous comedian-producer said

he has no intention of retiring as a producer

or actor in pictures for theatres. However,

he shares the belief there'll be considerably

fewer theatres and pictures and he thinics

that many of the smaller communities will

have to look to TV for their screen fare.

It's Hope's belief that more and more,

as in the case currently, only the exceptionally

meritorious pictures will be big boxoffice.

He feels producers always will be willing to

gamble on hitting the theatre jackpot. He

cited the fact that his own "Seven Little

Foys" will gross $6,000,000.

Hope believes that population growth will

help to offset theatre patronage losses due to

TV and other causes.

Army Equipment in Lobby

BARABOO, WIS.—To call attention to tlie

new film, "D-Day the Sixth of June," Manager

W. P. Moyle of the Al Ringllng Theatre

arranged for a display of army equipment

from Camp McCoy. Five soldiers from McCoy

were on hand to explain the workings of the

mortars, machine guns and 105 recoiless rifle

to theatre patrons.

Three Houses Close

In Milwaukee Area

MILWAUKEE—"Conditions have not improved,"

said Harold J. Pearson, executive

secretary for Allied of Wisconsin this week in

revealing that three more area theatres had

been shuttered.

Latest to close, according to Pearson, are

the Climax Theatre, operated by Jim Doctor;

the Comet, operated by A. J. Honthamer, and

the Liberty, operated by Charlie Fox.

Pearson said several other theatre owners

are considering .seriously opening on weekends

only because of the pinch afflicting the entire

industry. Pearson pointed to the admissions

tax as one of the great difficulties which

must be overcome.

Among the houses in this area already

closed are the Alamo, Mozart, Bay, State,

Kosciuszko, Lyric, Mars, Mirth, Oakland, Park,

Riviera, Shorewood, Tivoli, Venetian, Atlantic,

Zenith and Empress.

MINtflEAPOLIS—Patronage declines continued

to cause some small town theatre

shutterings in this territory. Quits have been

called by showhouses in LeRoy and Barnsville,

Minn., at Bismarck, N. D., and at Wittenburg.

Wis.

As a partial offset to these closings the

Legion Theatre at Michigan City, N. D., has

reop>ened after being dark for some time.

Drouth in Dakota Areas

Spots North Central Map

MINNEAPOLIS—A disturbing note in some

parts of this territory is sounded by adverse

crop outlook reports, with large North and

South Dakota areas still needing moisture

despite widespread rainfall elsewhere.

Attention to this situation is called by the

Minneapolis district Federal Reserve bank's

current monthly review, which also states

that in other areas, which became drouthstricken

early in June, the rains, when they

came were too heavy and prolonged and

caused considerable damage. In sections

around Minneapolis, too, there has been

recent heavy hail damage.

The review, however, states that, despite

the drouth, northwest business at midyear

remains at prosperity levels, with bank

debits, reflecting business activity, and department

store sales at record levels for May,

early June employment figures 3 to 5 per

cent over last year, and unemployment down

15 per cent.

Omaha MGM Office Gives

Itself a Farewell Party

OMAHA—The MGM staff held what probably

was the last office social function as a

group.

A smorgasbord luncheon was arranged

in the assembly room with a dozen varieties

of cheeses, meats, pastries and tidbits. The

event was held before the departure of Rich

Wilson, salesman, who will report to Cincinnati

after a Minnesota vacation.

The MGM office is closing at the end

of the month, with Vince FIj-nn, manager,

taking over the consolidated office in Des

Moines. Johnny Jones, booker, and Bill

Taylor of the custodial staff will go to Des

Moines. MGM still will have two salesmen

working the Nebraska -South Dakota-western

Iowa territory as usual.

BOXOFFICE :

; July 14, 1956

NC 64


. . Darlene

. .

Edna

. . Bob

. .

OMAHA

pdna Nass, finishing up her last week as

Republic office manager, looked out the

window of the exchange to see her car being

driven off by a man and woman. Edna

made it around the office enclosure and out

the door yelling: "Stop, that's my car!"

Meanwhile, cashier Eleanor Hunt had grabbed

the phone and called police. The couple

sped through a green light, outdistancing

Miss Nass. A few minutes later police found

the car. a Chevy hardtop, at the curb a few

blocks away where the frightened thieves had

parked it.

Mr. and Mrs. Reggie Gannon, exhibitors at

Schuyler, report their 17-month-old son

Shane is recovering from second degree burns.

Shane turned on the hot water tap while in

the bathtub Nelson Force,

.

former Theatre Booking Service and Warner

Bros, secretary, is filling in for Tillie Fowler

of RKO during vacation.

.\rnoId Johnson, exhibitor at Onawa, Iowa,

reports the addition of a calf and the departure

of a male sheep at his farm. Pat

Halloran. 20th-Fox salesman, cheered both

events—particularly the departure of the

ram. which he had "met" while visiting the

farm one day. The ram connected with

Halloran's pasterior when Pat was not looking.

Maury Rosenblatt, Allied Artists salesman,

was transferred to Washington and drove a

company car back to his new position last

week Helen Newman, AA office manager,

spent part of her vacation in Chicago following

a company bookers meeting there .

Harry Wood and Bill Wiedig, 20th-Fox

auditors, have been working in the Omaha

exchange.

Mrs. Esther Green of FEPCO may add

writing to her list of activities. A former

Omahan, Bea Cheescbrough, now a resident

of Des Moines and active in TV writing, read

one of Mrs. Green's articles and has offered

to help her try some short stories. Bea has

had 12 stories published Nass,

.

former office manager for Republic, started

her new job as 20th-Fox booker last week

like an old hand. The Republic branch now

is

closed.

Omaha golfers came out on top in the

Variety Club stag at the Field Club. Meyer

Stern was presented with a briefcase after

the chicken dinner. The outing, called Meyer

Stern Day, had a good attendance in spite of

a heavy rain . . . The Pai-amount staff held

its annual summer picnic last week . . Erma

.

DeLand, United Artists booker, is sight.seeing

and visiting relatives in Boulder, Colo.

Bill Schaefer, MOM press representative

for Omaha and Des Moines, did a bang-up

window dressing job with Debbie Reynolds'

wedding dress at the Brandeis store . . .

Allied Artists exchange now has air conditioning

.. . Gladys Pullman, 20th-Fox inspector,

was vacationing in Minnesota .

Hirz,

Warner office manager-salesman, and his

family are In the Black Hills vacationing.

Exhibitors in town included Sid Metcalf,

Nebraska City; Howell Roberts, Wahoo; Mr.

and Mrs. Dick Lysinger. Ravenna; Mr. and

Mrs. Fred Schuler. Humboldt; Paul Tramp,

Oxford; lowans Roy Warfield, Sioux City:

Arnold John.son, Onawa; Dick Johnson and

Prank Good. Red Oak. and Ed Kugel, Holstein.

Leo Ross Urges Unifying

To Bring Back Patrons

MINNEAPOLIS—Leo Ross, president of a

large circuit of small town theatres, wants

exhibitors and film companies to quit fighting

among themselves and combine forces to obtain

repeal of the remaining 10 per cent admission

tax, then, after that's accomplished,

use the $200,000,000 which would accrue to

the industry to sell motion pictures in theatres

to the public.

"If something big isn't done to bring people

back into the showhouses," he declared, "we'll

all be out of business in six months. With

grosses at their present level we don't have

enough money to pay running expenses. But

we can't expect the government or film companies

to subsidize our losses."

Ross said that "the exhibitor and the distributor

have been fighting each other for

many years to no avail" and he thinks it's

time now for peace to be declared so that

forces can be combined in a proposed drive

to bring people back to the theatres.

Orleans, Neb., Exhibitor

Moves to St. Joseph, Mo.

ORLEANS, NEB.—The Orleans Theatre

after Hal and Fern

here went dark recently,

Burright decided to spend full time managing

the Orpheum Theatre in St. Joseph, Mo. Mrs.

Burright said the decision had been forced

on the family by declining patronage here

the past two years.

Burright has been managing the Orpheum

in St. Joseph for a year and four months,

while Mrs. Burright and the three daughters

have remained in Orleans to operate the local

theatre. The Burrights plan to make their

future home in St. Joseph. They had operated

the Orleans since Mar. 1, 1946.

62

North Central headquarters

for Complete Theatre equipment

OUTDOOR THEATRES

Ballantyne is your complete source. From famous Dub'l-

Cone speakers to any operating supplies. Soundheads,

projectors, arc lamps, amplification systems, parts. One

call to a Ballantyne dealer or Ballantyne covers everything.

INDOOR THEATRES

From carbons to complete sound systems for any size

theatre. Magnetic or optical. All types of lenses. All are

in slock at Ballantyne.

FAST SERVICE on all Stock Items

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1712 Jackson OMAHA, NEBRASKA

Janesville, Wis., Apollo

Sold to Realty Company

JANESVILLE, WIS.—The Apollo Theatre

building here has been purchased by the Cullen

Realty Co. and will be remodeled into a

three-story office building. The property was

purchased from Mrs. Marcia Larsen, Green

Bay, and Mrs. Joan Eberlein, Shawano, heirs

to the estates of Mr. and Mi-s. Edward Litts.

The women are daughters of the Litts, who

were among eight killed in Rock County's

worst traffic tragedy in history last July.

The building was erected in 1912 by the

late W. T. Sherer, father of Mrs. Litts. It

was operated as a theatre until a few years

ago, when it was closed.

Air Condition Appleton House

APPLETON, WIS.—The Appleton Theatre

here has been air conditioned at a cost of

about $30,000, according to Manager Robert

Racker.

BOXOFFICE

:

: July 14, 1956


. . . Bob

. . Ben

. . The

. . Ben

. . The

. . Gene

. .

.

.

. . Bob

MINNEAPOLIS

pxploiteer Don Walker was In town in behalf

of "Moby Dick," which opens this month

at the Minneapolis Radio City and St. Paul

Paramount day and date . Sichelman,

Columbia home office auditor, was a visitor

Hope was in town for a day and

made appearances on the Minneapolis State

and St. Paul Paramount stages in addition

to being on TV and the radio to plug "That

Certain Feeling."

Victoria Shaw, who plays one of the lead

feminine roles in "The Eddy Duchln Story,"

was here in behalf of that picture, slated for

the Minneapolis and St. Paul Orpheums day

and date . . . MGM salesman LeRoy Smith

reports the fishing is great at the Canadian

lakes 60 miles out of Port Arthur where he

just spent a week. He and his party quickly

caught the legal limit.

Chiclt Evens, 20th-Fox exploiteer, was in

from Kansas City to make noises for "The

King and I" which opened at the Minneapolis

and St. Paul Worlds . Berger, North

Central Allied president and circuit owner,

and his wife are back after a two-month

European jaunt . Lander, 20th-Fox

head booker, returned from a New York vacation

. . . Also back from New York is Ted

Mann, circuit owner, who visited Gotham in

quest of attractions for his local neighborhood

fine arts Suburban World.

Mary Seibel, daughter of Ev Seibel, Minnesota

Amusement Co. advertising and publicity

head, returned to the stage to play a lead

.

role in the Old Log strawhatter production of

"He Was Born Gay" . United Artists

branch here was in third place in its division

at the close of the second lap of the company's

Fifth Anniversary sales drive . . .

Otto Kobs' new 650-car drive-in will be

nearer Eden Prairie than Shakopee, as

previously reported, and only about ten miles

out of Minneapolis ... A new drive-in also

is planned at Pelican Rapids, Minn., by

Charles Woodward who operates a conventional

showhouse at Bemidji, Minn.

Work is progressing on the new Litchfield,

Minn., drive-in and one has just opened at

Long Prairie, Minn., with Mrs. Tillie Smith

the operator.

Circuit owner and Hollywood producer W. R.

Frank is sufficiently recovered from a heart

attack to be able to take occasional trips

away from his home ... A total of 116 of

this territory's theatres to date have agreed

to run trailers and make collections for the

Northwest Variety Club's annual drive for

funds for its heart hospital on the University

of Minnesota campus ... A windstorm pulled

down the tower of the Spicer, Minn., Green

Lake Drive-In . State Theatre,

Mountain Lake, Minn., gave a free show to

celebrate the present ownership's amuversary.

Leo Kalman, Mellon, Wis., exhibitor, was on

the Row. He also has taken over the theatre

at Augusta, closed since last December 13, and

will reopen it . . . Paramount booking manager

Joe Rosen was vacationing in and around

Minneapolis and getting in some fishing . . .

U-I will put on a big 24-sheet campaign for

"Away All Boats," which opens July 27 at

the Minneapolis State and St. Paul Paramount.

There'll be 40 such billboard showings

in the Twin Cities.

Independent distributor Don Swartz was in

Chicago on buslne.ss . . . Ev Seibel, Minnesota

Amusement Co. advertising and publicity

head, vacationed in northern Minnesota .

District Manager M. A. Levy, Branch Manager

Saul Malisow and the 20th-Fox sales

staff here attended a meeting in Chicago.

. . . The

The current North Central Allied bulletin

urges exhibitors to "protest with everything

you have" against the proposed $1 an hour

minimum wage for theatre employes. It asks

that the point be emphasized that "minors

should not be placed in the same category

with adult women living alone and entirely

dependent upon their resources"

oldie "Ecstasy" racked up a two-week run

at the neighborhood Suburban World. The

Swedish "One Summer of Happiness" was

at the Arion.

Allied Lakes Session

At Okoboji Tuesday

ARNOLDS PARK, IOWA—Members of the

Allied Independent Theatre Owners of Iowa,

Nebraska, South Dakota and Midcentral will

gather here Tuesday (17) for their annual

midsummer lakes meeting.

Besides business discussions the session

will feature an old-fashioned church chicken

dinner, served by the women of the Arnolds

Park Methodist Church, in the basement of

which the meeting will be held.

Many of the exhibitors bring their families

and stay for a few days' vacation and cooling

off at Iowa's famous blue water Lake Okoboji.

Al Myrick, Lake Park, Iowa, is in charge

of cottage reservations.

Directors will meet Monday night at Picks

Cottages near here.

Assists As 'Success' Director

Richard Maybery has been appointed assistant

director on Hecht-Lancaster's "The

Sweet Smell of Success," released to United

Artists.

DES MOINES

•Llelen Windsor, Warner assistant cashier,

ha.s an interesting two weeks ahead of

. . .

her. She left July 7, with her parents, to

drive to Seattle by way of the Black Hills.

In Seattle, the Windsors will pick up Helen's

sister, a member of the WAVES, and go by

boat to Victoria. Later they will drive south

down the coast of California and return home!

Other Filmrowers also are enjoying vacations.

Verne Stevens, Warner shipper, has

completed one week . Newman, NSS

office manager, spent his holiday visiting

Enos

relatives in Iowa and Missouri

Travaini, Columbia, journeyed to California

for her vacation . . . Edna Cloonen, RKO

cashier, spent her time in Seymour, Iowa,

visiting relatives and friends.

ORDER YOUR POPCORN SUPPLIES

Dorothy Fobst, president of WOMn, has

. . .

announced postponement of the charter

luncheon which was scheduled for July. It was

decided to wait until vacations were over so

that no one would have to miss this gala affair.

A September date is being considered

Lester Zucker,

Two

and will be announced later . . .

district manager, was at U-I here

Universal employes were called out of town

by family funerals. Gwelda Jones' mother

died after a 13-year illness. Ralph Olson was

called to Indiana by the unexpected death

of his brother-in-law from a heart attack.

Lou Levy, Universal manager, hosted a

screening of "Francis in the Haunted House"

at the Fox projection room.

Airer Celebrates All Week

COLUMBUS, NEB.—The Columbus Drive-

In observed its sixth anniversary with a weeklong

celebration, culminating in a July 4 display

of fireworks. The week began with a

Thursday and Friday two-for-one coupon

plan, continued with "bumper strip night"

on Monday and buck night on Tuesday. Free

coloring books were given to children under

12 Thursday through Saturday.

FROM US

White Japanese Hulless Popcorn Per 100 lbs. $12.75

XXX Yellow Popcorn Per 100 lbs. 9.75

Standard Yellow Popcorn Per 100 lbs. 7.90

Standard White Popcorn Per 100 lbs. 10.90

"Seazo" Coconut Oil Seasoning Per Case 13.75

Liquid Popsit Plus Seasoning Per Case 15.75

Popcorn Salt Per Case 2.95

No. 400 Automatic Bottom Boxes, P4 oz Per 1000 10.75

No. 300 Automatic Bottom Boxes, 2 oz Per 1000 11.75

Large 25c Popcorn Boxes Per 1000 18.75

1 lb. White Popcorn Sacks Per 1000 2.40

1 lb. Brown Popcorn Sacks Per 1000 1.80

Va lb. Popcorn Sacks Per 1000 1.50

Vi lb. Popcorn Sacks Per 1000 1.20

IV2 lb. White Popcorn Sacks Per 1000 2.95

1 lb. Printed Noiseless Sacks Per 1000 3.90

Vi lb. Printed Noiseless Sacks Per 1000 3.50

Iowa Distributor for Silver Skillet Brand Canned Meats.

Prices Subject to Change Without Notice

DES MOINES THEATRE SUPPLY CO.

1121-23 High St. Des Moines, Iowa

BOXOFFICE :

: July 14, 1956 63


. . Walter

. . Oscar

MILWAUKEE

poblucki & Sons, who now own the Highway

5" Drlve-In. opened the Jolly Roger

Kiddylajid directly opposite to the theatre

on July 4 . . . Judging from the promotions,

all the downtown theatre managers were up

to their ears in exploitations. Milt Harman

with •Trapeze" at the WLsconsin; Harry

Boesel, Palace, with "UFO"; Estelle Stelnbach,

Strand, with her 12th week of "Oklahoma!"

and all reserved at that!; Bob Groenert, Alhambra.

with "Screaming Eagles"; Joe

Reynolds. Towne, "That Certain Feeling";

Al Meskis, Warner. "Safari"; Erv Clumb,

River.side, and hLs brilliant push on "The

Great Locomotive Chase."

Over at Fox Wisconsin, Harry Finning has

been transferred to the accounting department.

Replacing him, assisting Al Camillo,

film buyer and booker, is Harriet Ackman

. . . Nanza Schroeder has been added to the

secretarial staff . . . Connie Stevens, secretary

to Al Frank, general manager, is flashing a

big diamond ring.

Here is the correct list of officers and directors

for Allied of Wisconsin: Ben Marcus,

Marcus Theatres, president; Bill Charboneau,

Grantland Theatre, Lancaster, vice-president;

Oliver Ti-ampe. Trampe Theatres, treasurer;

Ed E. Johnson. Roosevelt, secretary; Harold

Pear.son, executive secretary; Sig J. Goldberg,

Hollj-wood, Wausau, national director; and

directors. John P. Adler, Adler. Marshfield;

J. J. Goderski, Airway; Russell Leddy, Orpheum,

Green Bay; Floyd Albert, Strand,

Mount Horeb; FYank Hahn, Bay, Ashland;

Harry Melcher, Unity Theatres; Angelo Provinzano,

Pix; D. S. Deakin, Dells Theatre,

Wisconsin Dells; Martin Holzman, Pix,

Whitehall, and F. J. McWilliams, Portage,

Portage.,

Qgood reasons

^^ FOR ORDERING VOUR

SPECIAL

TRAILERS

TiTmrr

Howard Clarke, booker for Standard Theatres

Management Corp., returned from an

eastern vacation, including a stop at Niagara

Falls . Baier of the Fort Theatres

in Fort Atkni.son is home convalescing after

being haspitalized a couple of weeks . . . Russel

Leddy of the Orphcum Theatre at Green

Bay was a local visitor Thursday (5).

MGM sneak-previewed "Somebody Up

There Likes Me" at the Riverside Theatre,

The picture was well received by press arid

trade members . . . Glen Wood, head booker

for U-I in Minneapolis, was here on vacation.

Wood was a booker here a few years

Edward J. Weisfeldt is now managing

ago . . .

Gran's Oriental, a de luxe house on

the east side. He formerly managed Fox's

Wi,sconsin Theatre here.

Unity Theatres closed the Prairie in Sun

Prairie July 7. No reopening date has been

set but it possibly will be in the early fall . . .

Barry Sherman has sold the local Peerless to

Kenneth Gomow, who took over the theatre

on July 2. Gomow was never in the theatre

business prior to this venture. The theatre

will be closed for remodeling.

Lester Fischer, son of the late Bert Fischer,

an early day local exhibitor who operated

the Alamo, Mozart and Lincoln theatres,

married Dona Haskka July 7. Earl Fischer, a

brother, operated the Alamo Theatre until

recently, when the family closed it . . . Ward

Bently, UA exploiteer, was in town to help

sell "Ti-apeze," now playing at Fox's Wisconsin

Theatre.

Paul Baroni, formerly of Hancock, Mich., is

now manager of the 64 Drive-In at Marinette

. . . Samuel Trinz, formerly operator of

several local theatres and an owner of the

Lubliner and Trinz circuit in Chicago, died

in San Jacinto, Calif., where he had resided

for the past few years . '. Frank Hellstrom

.

has closed the Badger Theatre at

Wittenberg for lack of patronage.

Adlcr's Relda Theatre in Marshfield is also

being dismantled and converted for commercial

use . . . Ben Poblocki installed a new

widescreen and is refiunishing the lobby and

foyer with decorations and carpeting at his

Plaza Theatre in Burlington . Olson,

business agent of Local 164, lATSE, was honored

by the Wisconsin Club of Milwaukee for

his activities leading to better labor-management

relations. He was presented several

gifts for his efforts.

HANDY SUBSCRIPTION



——

— —

'Trapeze' Top Grosser

At 225 in Cleveland

CLEVELAND — "Tiapeze" was the big

news of the week at downtown theatres. It

opened very big at the State and kept piling

bigger takes daily, so that the gross for the

opening week was 225 per cent. It moved

to the Stillman for an extended run. Another

boxoffice moneymaker was "The Fastest Gun

Alive," registering 185 at the Stillman. The

Ohio Theatre patrons liked the double feature

program "The Black Sleep" and "The Creeping

Unknown." Other downtown takes were

on the minus average side. Weather was hot

and humid.

(Averoge Is 100)

Allen Crime in the Streets (AA) 75

Hippodrome The Proud Ones (20th-Fox) 85

Lower Mall The Lost Ten Doys (Col), 3rd wk.. . 80

Ohio The Block Sleep (UA); The Creeping Unknown

(UA) 120

Palace Distant Drums (WB); Dallas (WB), reissues,

5 days 65

State Tropeie (UA) 225

Stillman—The Fastest Gun Alive (MGM) 185

'Trapeze' Scores 250 Per Cent

In Opening at Detroit

DETROIT—First run grosses showed some

general improvement, and "Trapeze" paced

the city, opening to terrific business at the

Madison and finishing the week with 250

per cent.

Adams

Bhowoni Junction (MGM), 3rd wl< 90

Broadway Capitol Earth vs. the Flying Saucers

(Col); The Werewolf (Col), 2nd wl< 100

Fox—Mohawk (20th-Fcx) 70

Madison Trapeze (UA) 250

Michigan The Greot Locomotive Chase (BV);

Quinconnon, Frontier Scout (UA) 90

Polms Crime in the Streets (AA); Magnificent

Roughnecks (AA), 2nd wk 110

United Artists Oklohomo! (Magna), 1 9th wk 150

New Summit at Akron Is

Opened by Skirball Bros.

CLEVELAND—After a delay of one year,

Skirball Bros. Summit Drive-In near Akron

finally opened Friday (6). Scheduled to open

last summer, construction was held up by

engineering difficulties and also by the heavy

spring rains. The Summit, estimated to

cost close to $500,000, accommodates 1,360

cars. It is said to be the finest outdoor theatre

in the greater Cleveland exchange area,

which has approximately 105 drive-ins in operation.

Ezra Skirball, who has been manager of

Skirball's Stark Drive-In, Massilon, has been

appointed manager of the new Summit.

Continental Bookings Set

In Mideast Territory

NEW YORK—Sanford W. Weiner,

general

sales manager of Continental Distributing, has

set up playoffs on "The Ladykillers" and

"The Night My Number Came Up" in the

Cleveland and Cincinnati areas. They include

four Cleveland first run engagements

and first run situations in Akron, Canton,

Lima, Mansfield, Marion, Sandusky, Steubenville,

Toledo, Warren and Youngstown.

Cincirmati territorial dates were set with

the Guild, Cincinnati, and in Dayton and

Lexington, Ky. Dayton also booked "Adorable

Creatures."

To Reopen at Youngstown

YOUNGSTOWN. OHIO—The State Theatre

will reopen July 20, with Thomas Long

as manager.

Film Truck of Michigan

And Ray Branch to Court

DETROIT—The long-smoldering feud over

the operations of Film Truck Service, which

erupted at the Allied Theatres of Michigan

RAY BRANCH

convention three months ago, reached a head

here in a suit and countersuit filed in Wayne

County circuit court.

The issue is of dominant interest in this

territory for two reasons: (1) Film Truck has

provided film carrier service to most Michigan

theatres outside of Detroit for over a

quarter century, and (2) as the result of a

program of diversifying ownership in the past

few years, some 50 Michigan exhibitors are

now stockholders. Two exhibitor leaders hold

key offices; Ernest T. Conlon, Michigan Allied

executive secretary, and William Clark

of Clark Theatre Service, secretary and vicepresident,

respectively.

Suit first was filed by Ray Branch, a former

president of Michigan Allied for nearly

two decades, against Film Truck for about

$6,000, based on his service as general manager

until last spring.

Then in a statement to Film Truck stockholders,

Mrs. Gladys B. Pike, who resumed

the presidency of Film Truck a few months

ago, said that Branch "used the harsh remedy

of garnishment before judgment in the

attempt to bring the corporation to its knees

before this matter could be justly considered

by our legal process."

In a detailed answer. Film Truck Service,

through its attorneys, admitted that

Branch was employed at a salary of $150 a

week as general manager for several years,

but denied he had any employment contract

or any yearly contract, and stated he was

discharged and excluded from the offices

about March 13. Accordingly. Film Truck

maintain.s that Branch's claim against it

should be discharged, and he should be made

to pay the company some $225,000.

The money is sought in a countersuit

against Branch which asks $75,000 on each

of three counts as follows:

1. About June 25, 1953, Mrs. Pike and Miss

Jane V. Robin.son, her sister, who is treasurer

of the company, agreed to .sell 10,666

and two-thirds shares In Film Truck to

Branch under a contract. This gave Branch.

alleged, control of the company, by voting

it is

the shares held in e.scrow, with the understanding

that he was to sell the stock to

various exhibitors, the payments to be released

to the two women.

It is alleged that certain Branch "representations

were false and he did not have

the contracts, ability, nor did he act in good

faith to enhance the goodwill and financial

position of the business." Damages for "false

and fraudulent representations" is sought.

2. It is alleged that Branch "used his position

of trust and responsibility to put the

corporation out of business with the purpose

of obtaining the valuable certificate of public

convenience and necessity held by the

corporation and establishing a new business

altogether." It is this certificate which Ls

considered to be the invaluable basic asset of

Film Truck Service. It is claimed the company

suffered "the loss of goodwill, customers,

business, financial standing, and other

grievous losses due to Branch's attempt in his

position of trust to destroy the business."

3. Numerous details of alleged mismanagement

are cited, such as "refusing to carry

out reasonable requests of customers, antagonizing

customers, failing to devote full

time and attention to corporate activities,

etc." As a result of this, it is stated, the

company "in effect was on the brink of total

collapse."

Cumulative damages on the three counts

sought would be $225,000.

Edmund Goulding is directing the Charles

Brackett production, "Teen Age Rebel," a

20th-Fox film.

THE EHTIRE

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1206 Cherry St. • loledo 4, Ohio

BOXOFFICE :

: July 14, 1956 ME 6S


I

. . Marshall

. . John

: July

. .

. .

CLEVELAND

Ha/.fl and Loren Solether, owners of the

Falls Theatre in Chagrin Falls, celebrated

their 40th wedding anniversary .

Victoria Shaw of "The Eddy Duchin Story"

was in town two days to meet the pre.ss and

make TV and radio appearances . . . Milt

Grant of Silk Proce.ss Screen Co. and Variety

Club's second chief barker, missed out

in the gin rummy tournament to an associate

club member, William Krause . . . Here

on a vi.sit from Miami Beach, where he has

a cafe and package store on the 79th Causeway,

was Ralph Rose, onetime owner of the

Film building cigar store.

Nativa Roberts, MGM booker, was vacationing

in the east with stopovers in New

York and coast vacation spots . . . MGM

.

in the fall . . .

shipper Steve Andrews also was on a vacation

Back from an automobile trip

. .

. through Colorado and Arizona were Don

Jacobs, manager of the Parma Theatre,

Parma, and his wife . . . Nat Barach, NSS

manager, and wife spent the Fourth of July

with Toledo relatives Fine, Variety

Club chief barker, says negotiations have

been completed to move the club headquarters

from the Hollenden to the Tudor Arms Hotel

July 27 is the date and

the Lake Shore Country Club is the site of

the Variety Club's annual golf tournament.

For those who don't play golf there will be

swimming and other outdoor games. And for

all there will be dinner.

Max Mink, manager of the Palace, and

wife have been in Rochester. Frank Smith

Lyn Hogue Trammer, secretary

relieved . . .

and office manager for Academy Film Service,

became the mother of a baby son

Oscar Markovich, Miami and New

.

York

businessman who got his start as a Toledo

newsboy and candy vendor in Toledo theatres,

has purchased, in association with

George Wasserman, the Lucerne Hotel in

Miami Beach for a reported four million

dollars.

AT TESTIMONIAL DINNtK— Xttendmi; the recent testimonial dinner honoring

Morris Lefko in Cleveland, top photo, left to right: Elmer Lux, emcee; George Mc-

Kenna. Lafayette Theatre; Lefko; Gus Basil and Spencer Balser, Basil circuit, all of

Buffalo. N. Y. Center photo: Sam Schultz and Nate Schultz of Allied Artists and Bill

Onie, Cincinnati circuit owner. Bottom photo, Detroit guests at the affair: Ed Stuckey,

Butterfield circuit; Lefko; Dan Lewis, buyer for Cooperative Theatres; Howard Mlnsky,

Paramount district manager, and Harold Brown, United Detroit Theatres.

Sell Airer's Competitor

CLEVELAND—Kiddyland amusement park

occupying a five acre tract on Northfield

road, next door to the East Side Drive-In,

has been sold for a reported $175,000 to a

Cleveland corporation composed of Louis

Cowan, Louis Fodor and Gerhard Kronenberger.

I

Personalized Film Buying & Booking

For INDOOR and OUTDOOR THEATRES

in the Cleveland Exchange Area

• Styled to Vour Individual Situation •

Phones:

HERBERT H. HORSTEMEIER I sup^nnr 1.7222

66

409 Film BIdg.

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Cleveland 14, Ohio

Mel Donlon Again Is Head

Of Nightingales Club

DETROIT—Mel Donlon of the Beverly

Theatre has been re-elected president of the

Nightingales Club, Filmrow social organization.

Other officers elected include Floyd H.

Akins, Circle Theatre, vice-president and secretary

of the bowling league; Edgar Douville,

Westown Theatre, treasurer; Jack Pickering,

financial secretary, and Roger Valliquette,

recording secretary.

Roy Thompson was appointed chairman

of the all-important bowling committee, with

Jack Colwell and Sherman Lambly sr. of the

Nortown and United Artists theatres, respectively,

as members.

.

Hatton Taylor, RKO district manager, and

Frank Belles, local manager, were in New

York for a home office conference . .

.

Frances Bolton is back with the National

Screen Family. She recently took a flier in

another type of business but returned to

the home base, where she had been for the

previous eight years A. Madger, a

member of Local 160, lATSE, for more than

35 years, died after an illness of one week.

He was projectionist at the Windameer Theatre,

a unit of the Associated Theatres

circuit.

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2129 Payne Ave. Phone PRoipect 1-4613

CLEVELAND 14, OHIO

BOXOmCE

:

14, 1956


, . . Tower

. . Ruth

. . Henry


. .

. . . Cedric

DETROIT

Dud Harris opened the new Commerce Drivein

at Walled Lake July 3 . . .

Krause, new RKO manager, went to

Lloyd

New

Sid Bowman,

York for a three-day meeting . . .

United Artists manager, is returning

to his desk after a 13-week absence because

Howard Pearl, United Artists

of illness . . .

exploiteer, is using some specialty promotions,

with an oversize water pitcher marked

" 'Trapeze' the biggest pitcher of them all,"

and an ash tray with " 'Johnny Concho,'

watch his smoke" . . . George Goodman, new

20th-Fox salesman, likes his upstate territory.

.

.

Personalities missed at the Variety Club

outing included Stan Baran, Republic booker

of the Paul Bunyan Drive-In at

Hubbard Lake, operated by Lou Ki-amer, was

reported blown down by the big weekend

wind . , . Vacation notes—Lillian Wechsler,

cashier at Republic, took off for a Bermuda

Mrs. Gladys B. Pike, president of

trip , . .

Film Truck Service, has been at Caseville

with her husband, who has been ill . . . Mary

Benham, RKO bookers stenographer, spent

her vacation in towm, just resting up

Harvey Trombley, Columbia head booker,

headed for the big north country around

Gaylord Bolton, bookers clerk at

Warner Bros., planned to vacation on Lake

Erie.

.

. . . Jane Robinson,

At RKO, Agues Young, head inspector, has

been vacationing in parts unknown, while the

big weeks are coming up for Florence Hilborn,

branch managers secretary, who goes

to northern Michigan, and inspector Florence

Bowers P. Zapp, Cooperative

Theatres booker, and Mrs. Zapp were up

north at Central Lake

treasurer of Film Ti-uck Service, was taken

to Mount Carmel Hospital following injury

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650 full upholstered chairs

1500 squab seat, pad back

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Detroit 8, Mich. Nights- UN 3-1468

in an automobile accident July 5, but was

released with a report of no fractures . .

.

Dillon M. Ki-epps of the United Artists Theatre

and his wife have had his mother from

the west as a house guest.

John Magocs of Theatre Sound Engineering,

met aboard the Aquarama on one of her

first cruises, is planning to build a new drivein

in an undisclosed site . . . Barbara Samuels,

daughter of Bernard V. Samuels, manager of

the Jolly Roger Drive-In. and her.self known

to many filmites, had a pleasant surprise

when she returned home from Nazareth

Academy. She found plane tickets waiting

for her for a round trip to California, and

was speedily on her way to the west coast

for an extended vacation.

Louis George now is managing the Fort

Drive-In and Alexander Thomas, his brother-in-law,

the Michigan Drive-In . . . Orville

C. Wells, formerly of Theatre Equipment

Co., Toledo, is to be manager of the

new Commerce Drive-In being opened near

Walled Lake by Bud Harris and associates

Harding is filling in at the Jolly

Roger Drive-In booth with Jack Smukler,

whOe Van Wagner, his regular teammate, is

convalescing.

Alice Sloniawski, cashier-clerk at Warner

Bros., and George Rush, second shipper, decided

to be married June 30. Sylvia Sienicki

of the exchange informs us this is one of the

first marriages between two staffers of the

same exchange here in years . . . Richard

Graff, new Universal manager, is able to

keep an eye on progress of his new exchange

building from his office window. Plans to

move about January 1.

. . . Bill Sidenstecker

Sid Cooper, UA district manager and onetime

salesman in the Detroit exchange, was

in town from Washington for a few days.

He reported Sid Bowman, branch manager,

is expected back on the job soon . . . The

Columbia, Flint, which was operated by Edward

Weingarten, is being reopened, with

bookings by Bill Clark

of Allied Artists attended a bookers meeting

at the Blackstone Hotel in Chicago on

July 7, 8.

. . . Ray

Ernie Conlon, executive secretary of Michigan

Allied, said the big gathering at the

Midland Country Club at Midland July 19

will be an all-day affair for the entire family,

with distributors and salesmen invited as

well as exhibitors and managers

Cloud, city salesman for Columbia, is back

on the job after hospitalization, many pounds

Norman Meyers, managing director

lighter . . .

of the Adams, has pcstponed his

scheduled vacation in order to fit in his coming

bookings . . . Dave Cantor, RKO press

agent, was on the visitors roster.

Harry Fussner, 72, died suddenly June 29

from a heart attack. He was the father of

Betty Fussner, head booker for Paramount.

His wife and a son also survive.

Third Cinerama Feature

Comes to Detroit Aug. 14

DETROIT—The Motor City, which was

the No. One town for the introduction of

"This Is Cinerama" and "Cinerama Holiday,"

outside of New York, will witness the debut

of the third Cinerama production. "Seven

Wonders of the World" on Tuesday, Augu.st

14, at the Music Hall. "Holiday" will bow

out after 80 weeks on August 12, setting,

with its companion earlier production, the

two top records for length of run for any

type of amusement attraction here, previously

held by the stage show, "Abie's Irish Ro.se."

The midwest premiere of "Seven Wonders"

will be ushered in with elaborate ceremony,

complete with motion picture stars and personalities,

giant .searchlights, band music and

all typical trimmings.

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DETROIT

BOXOFFICE :

: July 14, 1956 67


. . Walt

rAir Cooler Water Tax

Is Threat at Detroit

DETROIT—Vigorous opposition to a new

demand by the city water board for a "ready

to ser\-e" tax based on the tonnage of air

conditioning equipment is being vigorously

spearheaded by Allied Theatres of Michigan.

Object of the water authorities is to force the

installation of recirculating type of air conditioning

systems, reducing the load on the

water system at peak hours. Such installations

would cost approximately $10,000 each,

prohibitive for most local theatres.

&nest T, Conlon, executive secretary of

Michigan Allied, declared; "Should this tax

force any theatre to close during the summer

months, the possibility of this theatre reopening

in the fall is remote."

An Allied committee is working on a formal

petition to present the exhibitor's side of

the case, showing, according to Conlon, "the

problems of the neighborhood theatre and

its value to the community— its conti-ibution

to the entertainment, comfort, health and

happiness of those who live in crowded conditions

and seek the air-cooled theatre for

physical relief." Conlon warned that such

a tax would certainly spread to other Michigan

cities.

Local exhibitors are generally "well regulated,"

as in the requirement for provision

of parking facilities for all new theatres. As

a partial result of this, only two new indoor

theatres have been built in Detroit in 15 years,

while according to a survey (.which included

suburbs) made several years ago, some 50

have pass-ed out of existence.

Two New Kentucky Airers

Are Nearly Completed

STANTON. KY.—A drive-in theatre under

construction here by J. M. Mahaffey and two

partners, Kidd & Faulkner, probably will be

ready for operation in August. The Midwest

Theatre Supply Co. is equipping the airer.

Mahaffey operates the Sunset Drive-In,

Beattyville, and has an interest in the Valley

Drive-In at Mount Vernon, with Carnahan,

Hughes & Crawford. The latter drive-in is

scheduled to open soon. Midwest also is

equipping the Valley.

Newcomer Joseph Coffron

Buys Detroit's Bijou

DETROIT—The Bijou Theatre,

downtown

house dating back almost to nickelodeon days

and believed to be the oldest surviving motion

picture theatre in Detroit, has been taken

over by Joseph Coffron, a newcomer to show

business. Buying and booking of product will

be handled by Louis Mitchell.

The move marks the retirement from active

operation of Wesley B. Schram, who operated

the house for 43 years and once headed the

Schram & Goldberg circuit.

Bob Hope in Cleveland

Pulls Capacity Crowds

CLEVETLAND—Bob Hope played to three

capacity audiences during his one-day visit

to Cleveland last Thursday to promote his

latest release, "That Certain Feeling," showing

at the State Theatre. His first capacity

audience was at the Rotary Club luncheon

meeting, which welcomed tlie star back

"home." The other two capacity crowds were

at the State Tlieatre, where he appeared on

the stage at 2:30 and 8;30 p.m. Hope talked

about his old days at Doan's Corners (Euclid

avenue and East 105th street) and his first

stage appearance at the now almost forgotten

Pri.scilla Theatre on East Ninth street.

Between stage appearances he played some

golf.

Allen Lowe, manager of the Carter Hotel

and official city greeter, introduced Hope to

the audiences as "America's number one goodwill

ambassador."

"That Certain Feeling" won good newspaper

notices. W. Ward Marsh in the Plain

Dealer said "it is the season's comedy hit."

COLUMBUS

^ine Ohio State University students from

Thailand were among the guests at a

special screening at Loew's Ohio of "The

King and I," which opens July 19 at the

Ohio. Manager Walter Kessler arranged a

phone interview for the students with the

Princess Rudivoravan, granddaughter of King

Mongkut of "The King and I." The princess

conducts a daily Voice of America program

to Thailand from Washington, D. C.

"Trapeze" hit the boxoffice bell in its first

week at Loew's Broad and Manager Robert

Sokol held the Hecht-Lancaster film for a

second week . Disney's "The Great

Locomotive Chase" did well in a holiday

week at the Palace and Bob Hope's "That

Certain Feeling" attracted good business to

Loew's Ohio, indicating that the summer upsurge

in business is here.

Bob Hope dropped in unannounced to visit

with his brothers Fred and George, both of

Columbus, over the Fourth of July. Hope

managed to get in a round or two of golf

at Scioto Country Club. Newspaper reporters

discovered Hope's presence here and Manager

Walter Kessler of Loew's Ohio persuaded

the papers to link Hope's visit with the opening

of "That Certain Feeling." Ohio State

Journal carried a page one story with a

photo of the three Hope brothers.

Film on Israel Shown

TOLEDO— All members of the Toledo Jewish

community received a card recommending

a featurette, "Land of the Bible," at the

Paramount Theatre.

Tent 27 Plans Gala

Outing on July 24

DETROIT — Michigan filmites will trek

"Westward Ho" on Tuesday (24j for the big

annual golf outing of Variety Tent 27 of

Grand Rapids to be held at the Green Oaks

Country Club. Tickets for the big stag event

are being sold at $10 apiece, and include golf,

swimming, dinner, card games and allied entertainment.

Either a door prize or a souvenir

of the day is guaranteed to every participant

by Clive R. Waxman of Independent Exhibitors

Theatre Service, who is general

chairman.

Tickets are being handled by Joseph Busic

of the Our Theatre, Grand Rapids. Others

on the committee include: arrangements,

Bill Freck, Beltline Drive-In, and Ed Lane,

Sparta Theatre; prizes. Jack Locks, Midtown

Theatre: Tom Wenger, Beltline Drive-In, and

Abe Meyers. To make it a full day event,

luncheon will also be available on the grounds,

Waxman said.

Siamese Royalty Attends

'King' Detroit Opening

DETROIT—The opening of "The King and

I" at the Fox Theatre was given an unusual

eclat by the personal appearance here of

Princess Rudivoravan. a granddaughter of

the Siamese King Mongkut, who is the leading

figure in the picture. The event was

marked by a luncheon arranged by Joseph J.

Lee and Sol Gordon of 20th Century-Pox for

press, radio, television and show people.

All food served at the luncheon was Siamese,

specially procured and prepared for the occasion.

At the serving table, a large ice elephant,

symbol of the coimtry, was the main

decorative feature. The unusual culinary and

decorative arrangements won the special attention

of f(Xid editors of the various media,

who were guests, while the women's editors

were very strongly and favorably impressed

by the princess in interviews, as evidenced in

subsequent space devoted to her visit.

A number of consuls of various nations were

present at the gathering. W. K. VonWeiler,

Netherlands consul, presented the official

medallion celebrating Detroit's 250th anniversary

to the princess, paying formal tribute

to her work with the Voice of America, and

she responded with a short talk on her work

and her country.

Cove to the C. A. Greenes

TROY, OHIO—Ml-, and Mrs. Carl A.

Greene of Dayton have purchased the Cove

Theatre in Covington, including the building,

from Thomas A. Ryan. The new owners

are remodeling the theatre, which seats

350. The building also contains an insurance

office, a jewelry store, and a vacant room,

in which Mrs. Greene plans to operate a

beauty shop.

Jon/iAOdC

BOONTON, N. J.

Large Core

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in Michigan—NAT'L THEATRE SUPPLY, Detroit—Woodward 1-2447

in Kentucky—STANDARD VENDORS of LOUISVILLE—Wabash 0039

MAXIMUM LIGHT

Even// Distributed

3

_

68 BOXOFFICE ;

: July 14, 1956





——


UA),


'Moby' Boston Debut

Tops Town at 200

BOSTON—"Moby Dick" led in a strong field,

with "The King and I" and "Trapeze" close

behind, despite intensive heat and a general

rush to the beaches. Nearly every first run

had new pictures on the preholiday weekend

to remain over the Fourth of July.

(Average Is 100)

Asfor Moby Dick (WB) 200

Beacon The Littlest Outlaw (BV), 3rd wk. . Hill

70

Boston—Cineroma Holiday (Cineroma), 44th

.

wk. 75

Exeter Street A Kid tor Two Farthings (Lopert),

2nd wk 85

Kenmore ^Goby (MGM) 100

Memorial The Greot Locomotive Chose (BV);

Zanzabuku (Rep) 100

Metropoliton The 175

King and I (20th-Fox)

Paramount and Fenway That Certain Feeling

(Para); The Leather Saint (Para) 1 00

State and Orpheum Trapeze (UA) 1 60

'Trapaze,' "Certain Feeling'

Gross Well in Hartford

HARTFORD—Paramount's "That Certain

Feeling," at the Allyn, and UA's "Ti-apeze,"

held over at Loew's Poll, were among brisk

grossers.

AHyn—That Certoin Feeling (Para); The Scarlet

Hour (Para) 140

Art

Two Farthings (Lopert) A Kid for 110

E. M. Loew

Guitar (Rep); Rio Grande

Johnny

(Rep), reissues 75

Paloce Brute Force iDCA); Naked City (DCA),

reissues 80

Parsons The Big Sky (RKO); One Minute to

Zero (RKOl, reissues 80

Trapeze 2nd wk 1 80

Poll

Meadows

(

Sontiogo (WB); Passport to Treason

(Rep) 120

Strand Toy Tiger (U-l); Star of India (UA) 110

'Trapeze' Does Soaring 260

In First New Haven Week

NEW HAVEN—The SW Roger Sherman

had one of the best weeks of the year with

"Trapeze," which grossed 260 per cent. The

film, which opened the theatre's 30th anniversary

celebration, was held over.

College The Three Musketeers (MGM); The

Strotton Story (MGM), reissues 85

Paramount Toy Tiger (U-l), Stranger at My Door

(Rep) 60

Poll Sofori (Col); Storm Over the Nile (Col).... 105

Roger Sherman Trapeze (UA) 260

Two Hartford Drive-Ins

Book Area First Runs

HARTFORD—Another first run package

was sold away from the downtown area with

booking of a twin bill from ARC (American

Releasing Corp.) into the Pike and Blue

Hills drive-ins.

The attractions, "Female Jungle," and

"Oklahoma Woman," were slated to open

July 11 at the two suburban outdoor theatres.

Normally, first run product opens In

downtown theatres and eventually works

out into the suburban area. On occasion,

however, the Pike, managed by Paul W. Amadeo,

and the Blue Hills, operated by the Le-

Roy interests, have booked releases on a

first run basis.

July 14 Opening Planned

For New Twin Drive-In

MEDFORD, MASS.—The Medford Twin

Drive-In, the first tw^o-section outdoor theatre

in this area, will be opened July 14. It

is owned by Lloyd Clark, Winthrop Kno.x

jr. and George Hackett.

Charles Cutelis of Reading, a former restaurateur,

has been named manager of the

new drive-in.

Church Koves to Drive In

For Summer Worship

BATH, ME.—During the months of July

and August the Beacon Street Methodist

Church here will be closed, arrangements

having been made to adjourn to the Bowdoin

Drive-In Theatre for regular Sunday morning

wcrship services. The move, spon.sored

by the mens club of the church, was originated

for the convenience of tourists and those

wiihing to attend church services before

leaving town for the day.

An altar has been erected on the roof of

the concession building and individual car

Ijudspeukers will be in use for the services.

A portable organ will furnish music for the

services. Transportation will be furnished for

the members of Beacon Street Church who

generally walk to the services.

Court Order Blocks

BOSTON—Judge Horace T. Cahill of Suffolk

superior court granted a temporary injunction

under which the commissioner of

labor and industries was enjoined from enforcing

the 90 cents an hour minimum wage

order, which would have gone into effect

July 1. As it now stands, the minimum wage

for all employes in the commonwealth is set

at 75 cents an hour, a figure which the legislature

decided on for effect April 1.

On June 20, Ernest Johnson, commissioner

of labor and industries, signed an order

whereby the minimum wage for the Amusement

and Recreation Department was set at

90 cents per hour for assistant managers,

doormen and cashiers; 80 cents for ushers.

Allied Theatres of New England, an affiliated

exhibitor organization, through its executive

secretary, Frank C. Lydon, filed a

petition asking for an injunction against the

raise, calling it "ai"bitrary, unreasonable and

capricious."

On June 29, the temporary injunction

was granted by Judge Cahill. It is returnable

in September, when there will be a formal

hearing on the merits of the case to determine

whether or not there should be a permanent

injunction. Attorney James C. Gahan,

representing Allied Theatres, satisfied

the court that the procedure of the minimum

wage commission failed to conform to the

statutes and was therefore illegal when the

temporary injunction was granted.

lack Keppner Promoted

HARTFORD—Jack Keppner, student assistant

manager at Loew's Poll Palace for the

last several years, has been promoted to assistant

manager, succeeding Zigmunt Rossiliano,

who was shifted to a New York post by

the cu'cuit.

Elected by Yale Club

HARTFORD—Sperie Perakos, general manager,

Perakos Theatre Associates, has been

elected a three-year director of the Yale

Club of neighboring New Britain.

Services at Vermont Drive-In

BARRE, VT.—Piotestant ministers of Barre

and Montpelier have launched their second

season of Sunday morning church services

at the Moonlight Drive-In on the Barre-

Montpelier road.

Ted V/illiams Leads

Jimmy Fund Drive

BOSTON—Ted Williams, Red Sox slugger,

has accepted the general chairman.shlp of

the 1956 Jimmy Fund drive. The news wa-s

greeted with enthusiasm by the Variety Club

of New England and the motion picture industry,

joint sponsors, with the Boiton

Baseball Club, of the annual drive.

In accepting the role, Williams told the

radio and press that he had developed an

interest in the Jimmy Fund when he fiist

visited the Children's Cancer Research Foundation.

"I used to drop in on the kids in the Jimmy

building frequently and I learned to admire

the men behind this project, and appreciate

the great work they W'ere doing with limited

funds," he said. "When I was asked to take

over the general chairmanship this year I

felt honored."

Williams, who has given generously of his

time to cheer the children at the hospital

who are stricken with cancer, sketched

briefly his plans for the forthcoming drive.

"I'm going to leave no stone unturned trying

to make this the biggest campaign in the

history of the organization," he said. "I

hope to get some support for the Jimmy

Fund nationally. So far most of the money

has been raised in New England, yet kids

from every state in the union are benefiting

from the wonderful research that is being

provided at the Boston hospital."

Williams made several tape recordings for

national radio and TV shows and he expects

to appear personally on others. Whenever

the Red Sox are playing in Boston, Williams

expects to make appearances for the fund.

Curt Gowdy, Red Sox announcer, explained

to the press that last year Williams personally

raised about $250,000 for the Jimmy Fund.

Under Ted's dii-ection this year, Gowdy added,

it is hoped that another baseball club

will get behind the campaign.

Watertown, Conn., Airer

Holds Grand Reopening

HARTFORD—Connecticut's newest outdoor

project, the $200,000, 1,000-car capacity

Watertown Drive-In, Watertown, Conn.,

opened for business July 3 with two films

and a live circus on the program.

The project is situated on the site of the

former Watertown Drive-In, which was destroyed

during the 1955 floods. The owners,

WiUiam and John Sirica and Fred Quatrano,

rebuilt the entire theatre.

A 120-foot screen, an 80-foot patio with

tables and chairs, and a Snack-a-Teria, accommodating

four lanes of food service, are

among features.

Opening night off-screen attraction was a

50-minute performance by the Gangler Bros.

Cu'cus, presenting clowns, wild animals, domestic

animals, bears, monkeys, baboons,

horses, trapeze dog stars and trick ponies.

Reopening film progi'am consisted of "The

Searchers" and "Invasion of the Body

Snatchers."

The Sirica brothers and Quatrano also

operate the Lido and Hamilton theatres,

subsequent run theatres in Waterbury.

The theatre site is in suburban Waterbury,

and can be reached via Route 8 to Thomaston

avenue or Watertown avenue to Falls

avenue.

BOXOFFICE :

: July 14, 1956 NE 69


. . Beverly

BOSTON

pen Williams of Ben Williams QUerprlses is

moving liis headquarters from Ajlington

street to the Metropolitan building at 260

Ti-emont St.. where he will be assoeiated in

the distribution of the films of Edward Ruff

Film Associates. Two large offices have been

taken on the seventh floor. Williams will

contniue to buy and book for his several independent

theatres.

Karl Fasick, Loew's Theatres publicist, his

wife and twin sons took a vacation motor

trip to Washington. Mar.vland and Michigan,

visiting relatives . . . Another publicist. Ralph