PAKISTAN - TCS Courier

TCS Customer Newsletter
Celebrating Pakistani Youth
SIDRA IQBAL
Warrior Princess in the Broadcasting Business
Sidra is quick-witted, focused, and
determined to make her mark in an
open field often defined as cutthroat.
Gifted with formidable public speaking
skills that she honed with the British
Council and TCS public speaking
programs, the Hyde Park Juniors,
initiated by Jamil Janjua during his stint
at both places, Sidra has represented
Pakistan overseas on several
prestigious occasions, and delivered
an emphatic message rectifying
misperceptions of her country and
people.
Sidra’s involvement with television as
a professional pursuit is natural given
her very articulate and extrovert nature,
and the fact that she had an early
induction given her father’s presence
as a respected producer at Pakistan
Television (PTV).
After spending time hosting shows with
private channels, she seems to have
found her niche with PTV hosting
‘Corporate Coffee’. The show aims at
discussing and informing viewers about
the latest happenings on the corporate
scene in Pakistan and abroad. The
participants are drawn from both the
public and the private sector, and have
included Dr. Ishrat Hussian (Former
Governor State Bank), Mr. Tariq Ikram
(Chairman, TDAP), Barrister Shahida
Jamil, Mr. Abdullah Yusuf (Chairman,
FBR), Mr. Shamim Ahmed Shamsi
(President KCCI), Mr. Aqeel Karim
Dhedhi (AKD Group), Mr. Arif Habib
(Arif Habib Securities), Mr. Rafiq
Rangoonwala (Cupola Group), and
Ms. Zainab Ansari (Xenith PR) to name
just a few.
The issues that Sidra has on the front
burner include in-depth analysis of the
major economy sectors of Textile,
Banking, Insurance, IT, Export
Processing Zones, Healthcare, and
Cement, and reads between the lines
of the SBP annual report.
Since April of this year Sidra has been
hosting ‘Baaton Baaton Mein’ on ARY
Digital every Wednesday night,
featuring interviews with living legends,
and notching up
21 episodes. On
TV1 Sidra
anchors ‘KIVA –
The Circle of
Wisdom’. KIVA is
a South American
term
synonymous with
our own
Punchayat, and
comprises 40
minutes of
discussion
between two
panels
comprising 4 youths and 4 adults, and
built around the important questions
that the youth of today is asking itself.
Aired once a week on Wednesdays,
KIVA is into its third season.
Sidra Iqbal works as Vice President
for Public Relations at Ogilvy & Mather
Pakistan in Karachi, and is part of that
elite group of young Pakistani
executives competent to make a mark
on the world stage. “Advertising is not
a 9-to-5 job,” says Sidra, who often
puts in 15 hours work days. Burnout
is an occupational hazard, and Sidra
is planning a six weeks sabbatical in
England, attending workshops on
Public Relations and Media practices.
Good luck Sidra!
Sidra Iqbal - grilling her guests with a smile
Future
Leadership
Gungho
Salman Azam of the TCS Call Center was privileged to attend
as TCS Brand Ambassador the Young Leaders Conference
organized by the School of Leadership (SoL) in Lahore.
22 2009, Vol: 8 / Issue: 1