Boxoffice-Feburary.10.1958

FEBRUARY 10. 1958
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THIS MONTH I
NEXT MONTH!
ONL y
PICTURE
OF THE MONTH
"The only Hell is being unable to love .
So says Yul Brynncr as Dmitri, most
pa-vsioiiate of "The Brothers Karamazov".
in a fiery scene from the filming of this
mlRhty novel He is speaking toGrushenka.
the pliant beauty cr-\ved by his own father.
She brushes a kiss across Dmitri's lips,
whisr>ering;
"That's all I have — being able to love.
When i/ou came tn tonight. I thought my
heart would burst I wanted you so much.
And then I saw your eyes .. and the pistols
were you really going to shoot me''"
."
'Mills .\n(lnu' m tun li:ipp\' uords is
l):inny Kaye. And this new Sol C. Siegcl
production from M-Ci-M In CinemaScopo
and Meirocoior is Danny's first picture in
three years.
Danny has lots of most agreeable co-starring
company to help with the high-flying
hilarity. Extra added distractions like lovely
Pier Angcli. And the celebrated basso.
Baccaloni. who made his comedy debut in
"Full of Life". As well as Robert &x)te of
"My Fair Lady" fame, together with Noel
Purcell and Patricia Cutts.
82,000,000
READERS SEE
MGM's COLUMN:
IN THE NATION'S
TOP MAGAZINES
LHOIC
MgCaJls
loodHoiisokoopinij
This scene has a lusty excitement. So
does the entire story of the exploding emotions
of the Karamazovs—father and sons
— their loves, their friends, their enemies.
Writer-director Richard Brooks' adaptation
and the throbbing performances of a
large all-star cast faithfully follow the
many moods of master story-teller,
Dostoyevsky.
According to producer Pandro S. Berman.
more than half of the large Avon
Production budget went to acquire the exactly
right stars Brynner is magnificent in
his latest role since his Award-winning
"The King and I" Maria Schell, already
famed as a great international actress,
wins new acclaim with her role of earthy,
vital Gru.shenka and Claire Bloom's clinging,
suddenly awakened Katya solidifies
her popularity with audiences Others eloquently
pre.sent in this sprawling canvas
are: Lee J Cobb, Albert Salmi, Richard
Ba.schart and William Shatner.
M-O-M has planned "The Brothers
Karama7X}v" for ten years As the result
unfolded before us in Metrocolor, we were
glad they waited for the perfect creative
combination of technicians and cast
No \\\\. of the cast is complete without
niiTitlonlng one more per.son The viewer.
It !•- not too much to .say that anyone who
ha.', rvrr lovr-rl hnlrrl prayed, .sacrificed,
riigrcl.or .
.miuf find some
part ot i-lf here. The best
part, tlir *y-gi>-lickety "Kverylhing
IS Tickety B

NE COMPANY DOES IT!
M-G-M alone highlights its vast advertising
penetration with regular monthly columns in
the top magazines of the nation, REACHING
82 MILLION READERS!
M-G-M's famed columns pave the way to your
box-office with ticket-selling talk!
Now it's the mighty "THE BROTHERS
KARAMAZOV" and next is The Happy Easter
Holiday attraction "MERRY ANDREW."
M-G-M's columns command preferred
attention,
up front, with no other ads permitted,
on the most-read
"Table of Contents" page.
Month after Month they are rated "best-read
of their size" by the scientific Starch surveys.
Just part of the big build-up for TWO
bountiful blockbusters from M-G-M .
. .
"THE BROTHERS KARAMAZOV"
"MERRY ANDREW"
P.S. "SEVEN HILLS OF ROME" RIG HIT AT MUSIC HALL. N.Y.!
MGM
BACK ON
TOP IN
'581

For the information of exhibitors everywhere,
20th ANNOUNCES ITS
RELEASE SCHEDULE FOR
MARCH
'
DAVID O. SELZNICK'S production of
ERNEST HEMINGWAY'S
A Farewell
To Arms
COLOR by DE LUXE
CINemaScoPE
—'"
starring
ROCK HUDSON
JENNIFER JONES
VITTORIO DE SICA
Drnted by CHARLES VIDOR
Screenplay by Ben Hecht
Ralaasad by 20th CENTURV-FOX
WILLIAM FAULKNER'S
The Long,
Hot Summer
COLOR by DE LUXE
CINemaScoP^
PAUL
starring
JOANNE
NEWMAN -WOODWARD
ANTHONY
FRANCIOSA .
LEE
REMICK .
ORSON
WELLES
ANGELA
LANSBURY
A lERRy WALO PROOUCTION
Difected by MARIIN RUT
Screenplay by IRVING RAVEICH and HARRIEII FRANK, )R.
The
Hell Bent Kid
COLOR by DE LUXE
CiNemaScoP^
DON
starring
MURRAY •
DIANE
VARSI
Produced by ROBERI BUCKNER • Directed by HENRY HATHAWAY
Saeenplay by ROBERT BUCKNER and WENDELL MAYES
FRANZ WERFEL'S
The Song
Ol Bernadette
•tarring
MISS JENNIFER JONES
WILLIAM EVTHE* CHARLES BICKFORO • VINCENT PRICE
LEE J. COBB'OLAOVS COOPER
Directed by HENRY KING • Produced by WILLIAM PtRLBERG
Screenplay by GEORGE SEATON
AN ENCORE TRIUMPH
Count Five
And Die
CINbmaScoP^
•tarring
JEFFREY HUNTER • NIGEL PATRICK
ANNEMARIE DURINGER
fnkd ky EMEST GAITSn-Dirtcted liy VICIOII WAS
MCK SEOOON «d DAW PURSAU
SoMilir ly
A ZONIC PROOUCTION • R«l«aM« by aotn CINTURV-POX
Ambush at
Cimarron Pass
Regalscope
^tn rr tnq
SCOTT BRADY- MARGIA DEAN
Produced by HERBERT E MENDEISON • Directed by lODIE COP^AN
Scieenplay by RICHARD G TAYiOR and lOHN K. BUTLER
A HEQAL FILMS, INC. Production
Ralaaaad by ao«n CCNTURV-POX
S^*.
Clip and save! M/^
•

'
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INDUSTRY IS READY TO GO'
ON BUSINESS-BUILDING PLAN
Academy Telecast Is First
Of Four-Point Program
To Boost Attendance
NEW YORK—The Industry's buslncssbuUdlnK
projfct, first proposed In July
1956. at a meeting of thp board of Theatre
Owners of America In ChlcnKo. at last Is
ready to be launched, not as a "crash"
campalRn but as one which will be continuous
Details of the proRr.im. which was designated
as an all-Industry effort, were revealed
to tradepress representatives at a meeting
In the board room of the Motion Picture
Assn of America on Tuesday (4>. In opening
the session. Eric John.ston. MPAA president,
said. "Thl.s could be a historic day."
PARTICIPANTS AT MEETING
Participating In the press conference were
A. Montague of Columbia Pictures: Sam
Ro.sen. executive vice-pre.sldent of Stanley
Warner: Roger Lewis, former chairman of
MPAA's advertising-publicity directors committee:
Sol Schwartz, president of RKO Theatres:
HermMi Levy, general counsel of TOA,
and others.
Although the business-stimulation plan was
Instigated by TOA and the MPAA. It was
.strcs.sed that the entire concept was one of
the Industry as a whole and not one of a
single organization. The campaign officially
will get off the gi-ound with the Academy
Awards telecast on March 26.
Lewis, .speaking for Paul Lazarus Jr.. new
chairman of the advertising-publicity committee,
who could not be pre.sent. described
the telecast as the "most effective opening
gun" of the entire campaign. The funds for
iLs spon.v>rshlp. he said, had been provided
not only by distribution but also by production
and the artists. Many of the latter, he
stated, are contributing because this U to
be "the Indu^trj^'s own show." The costs of
the telecast, including air time of (500,000.
will be between $570,000 and $600,000.
HOW TO BE FINANCED
As previously reported, the entire campaign
win be financed by a levy of one half
of one per cent on film rentals paid by
exhibition during the 1957 fiscal year The
amount raised will be matched by tt\e MPAA
(u make up the Initial budget of $2,300,000
Exhibition will not be billed for lUs contribution,
every exhibitor and circuit will be
depended up'pe of advertising in newspajx'rs In
cities with populations of 50,000 and up. This
will be followed up by an expansion of a radio
campaign tested last year In Rochester and
Denver The u.se of radio was entailed In
|x>pularlzlng pictures and the results were
.said to have been good. A fund of $300,000
has been allotted to extend the Idea on a
natlonl basis.
Another phase will be a 12-month public
relations campaign for which $150,000 has
been allocated The details of this have not
been pinned down as yet, but It will be directed
by a committee consisting of Lazarus,
Charles EInfeld of 20th Century-Fox, Jerome
PIckman of Pariimount. Silas Seadler
of MOM, Maurice Bergman of the MPAA,
The Immediate Projects
On Industry's Program
• Teierajil of tlir Xi.iili-no Vu.irds |iro-
(ram March 26.
• Newspaper ranipalK" '" clllrs of ."lO,-
|>o|>til,illoM and over, to sell thr.ilrrs
nti .111 Insitliitloiial Irvrl.
• K.iillo spot campaign t4i pe a united effort, not
for the benefit of a few but for the benefit of
all. He said TOA hoped that all exhibitors
will Join the project and that "we are ready
now to go ahead."
"Millions are to be spent," he said, "but
they will be wasted if there Is not a continuous
flow of good product. To date, the
distributors have lived up to their promises.
There must be an intelligent campaign
backed by clean surroundings and good pictures.
No one will be ashamed to go into any
theatre of mine."
Rosen pledged that TOA would make certain
that the exhibitors' half of the appropriation
would be met. He .said Ernest StelUngs,
TOA president, was setting up the mechanics
of the collections. StelUngs, who was .scheduled
to attend the meeting, was unable to
leave Charlotte, N. C . his home.
Rosen said that Stanley Warner. American
Broadcasting-Paramount Tlie«lres and National
Theatres had pledged their financial
.support to the campaign, and that he believed
Loew's and RKO Tliealres would do likewise.
He .said he could not .speak for the latter
circuits, but Sol Schwartz, RKO president,
pledged the full cooperation of RKO Theatres
to a campaign which, he said, was "long
overdue."
"If this were Just a one-.shot campaign. I
wouldn't go along with It," he said. •'Tlie
fund of $2,300,000 is Just a small part of what
will l>e spent. We mast have cooperative
thinking and action, and a healthier Industry
outlook
Schwartz said he ho|>e

TOTAL BAN ON TV SALES. RATHER
THAN CLEARANCE. ALLIED GOAL
Board Expected to Act
At Meeting Monday
In Louisville
; ! . >'.ul dtstrlbutors to dUcontinut
-The b«>«rd of dirrctors of
LOUIS'. :: : :
AUlrd s . \ ^ n rxpf^ts to a.ik motion
picturr
.1::
:.-.»turc pictures to tele-
vision «heti i;ktion's natiomil body
meeti hrrf l-. 9. 10 In the Kentucky
Hotel.
This is • shift from
the policy adopted by
Allied at lis national
convention In November,
when the exhibitor
group called for
the establLshment of a
\
J^ clearance system for
motion pictures produced
for theatres and
then released for TV
programming
A. y. Mirrt Allied now thinks
(hat the availability of
oil! in television Is detrimental to
n-. .re exhibition, and that merely
r«;,u i.ru a clearance .system »U1 not dlmiii^ii
the Impact on theatrefiomK
NOTt.S -DEVASTATING EFFECTS'
Abram P Myers, general counsel for Allied.
In a preconvention bulletin pointed to
the "shockms demonstrations of the devastatlnfc
effecls of televising motion picture
classics, regardless of age. upon theatre attendance
" No mere time lag. he declared.
bowerer long. vlU protect the theatres
•(Alnst the competition of free television.
"To the younger generation the older pictures
are new—are. in effect, first-run attractions.
The older viewer.* quite obviously
prefer seeing a rerival of a known good movie
00 television to taking a chance on a current
theatre offering where an admi.vsion price U
charged." Myers said
The evidence is now in to convince "all
rational persons that It ts contrary to the
interests of all branches of the motion picture
Industry to supply any more theatrical
films to television." he said.
The meeting of the txiard will be preceded
by a meeting of Allied's Emergency De;en^e
Committee which Irving Dolllnger of the
New Jersey unit heads
r» RENMALM STILL AROfND
Invasion' of Drive-In Field
By Divorced Circuits Hit
l-OUISVILLK A jji'jtf.vt atiaiUit invasion
of the drlve-ln field by divorced circuits will
be con.sldered by the board of Allied States
Ass'n at the request of a number of drlveln
theatre operators. Abram Myers, general
couatel. reported this week. The divorcement
decrees provide that these circuits may
not acquire additional theatres or lntereeram have been J m.
All:i .. ...^ .Uent: E. L Omste::, on
chairman. Ining Dolllnger. EDT rh.iirTnan.
and William A Carroll, executive .secretary
Indiana Allied unit
BoxorncE rtbnmry 10. 1968

AII-TJme High Grosses
In Minneapolis Loop
By LES KEES
MINNEAPOLIS— In the face of much calamity
howUnK aiirnt exhibition's current
condition and dire predictions regarding Its
future, the fact remains that there never has
l)een a time, looilly. in all film history
when so many pictures have been enjoying
long runs here simultaneously. It's being
pointed out by .such optimists as Charles
Wlnchell. Minnesota Amusement Co. president-general
manager, and veteran film man
Tom Burke, head of the territory's largest
buylng-booklng group.
SPENDING AT HIGH POINT
Since ISie^ advent the amount of money
•spent on moviegoing locally has set. by far,
an all-time high for any period of similar
length.
Increasing the money being poured out
by the Minneapolis public to see movies in
theatres is the fact that two current film
attractions have $2.65 tops, another a $2.23
scale and three have upped admissions to
$1.50 and another pair $1.25. instead of the
usual 85 or 90c after 5 p.m.
This all resolves itself Into the largest number
of advanced admL>islon pictures ever
shown here at any one time and. best of all.
the theatremen p>oint out. they've all been
prospering.
Even in the neighborhoods, record-breaking
long runs are being chalked up simultaneously,
giving further emphasis to the
amazing local extent of the moviegoing and
movie spending.
For example, uptown, the British "How
to Murder a Rich Uncle" is in its sixth week
to big business, the German "08 15" is in
it£ fifth and the Spanish "Miracle of Marcelino"
Is In its second—the last named at
upped $1.25 admission Instead of the usual
85 cents. All these are first runs.
Downtown, "Seven Wonders of the World"
and "Around the World in 80 Days," reservedseal
offerings, are in their 78th and 31st
weeks, respectively; "Peyton Place" and
"Dont Go Near the Water," their sixth;
"Sayonara" and "And God Created Woman,"
their fifth, and 'Old Yeller," its second, to
smash grosses.
OTHER LONG-RUN HL.MS
"Ralntree County" recently finished a suc-
-rcssful lour- week run; '"Les Girls," eight
weeks, and "'Legend of the Lost" four.
"I've never known a time when the public
here apparently has had such a voracious
appetite for movies and able and willing to
.ipcnd put
an insert Into the ""Congressional Record,"
titled. ""Pay TV: It Would Break a Promise."'
Rep. William L. Springer (D., lU.i has
introduced a bill which, he says, "would rea.ssert
the right of the American people to
the radio-television wavelengths."
Rep. Peter Mack (D.. Ill.i, third ranking
member on the House Committee on Interstate
and Foreign Commerce, introduced a
bill barring pay TV from any area In which
the public is receiving free television programs,
unless it is determined first, by public
hearings, that the pay TV would not result
in any deterioration in the program or pictures
available to the general public.
Just as Important, or perhaps more so,
the AFL-CIO blasted pay television t>ecause
it "runs directly contrary to the basic tenets
of the American system of broadcasting."
Furthermore, its introduction "would ine\1tably
become a monopoly that could determine
what Americans can view and what prices
they would pay."
Andrew j. Biemiller, former congressman
and now AFL-CIO legislative director, told
the House Committee on Interstate and Foreign
Commerce, that the issue is whether or
not the FCC should be allowed to let promoters
of fee systems launch them on a trial
basis beginning March 1.
START PIBLIC HEARINGS
The subcommittee on the Legislative Oversight,
headed by Rej). Morgan Moulder (D..
Mo.i, simultaneously began holding public
hearings on allegations of wrongdoing and
unethical practices among FCC members.
John C Doerfer. chairman of the F^C,
was the first witness and he admitted that
he had drawn funds from private interest,*
in addition to his $15.000-a-year solary as
chairman of the agency He labeled himself
a.s victim of a .squeeze, and said that whatever
he has done has been legltlmnte.
It .seems very likely, everything considered,
that the FCC is going to take quite a while
to hand out any poy TV permits, even
"temi)orary" one.s
Universal Dividend Voted
NEW YORK- Tlie board of Univer.sa] Pictures
has declared a quarterly dividend of
$1 0625 n share on the four and one-quarter
cumulative preferred stock, payable March
1 to stockholders of record Friday (14).
8 BOXOFFICE February 10. 1958

'
'.
•
n
WB Shows S467,000
First Period Loss
!INOTON. DEL A net Ium of »4«7 -
; iHf first tlur* months of Uir currnit
.
iJ year »» rrportrd to Uir stockholdrn
>'i Warner Broa. al their annua] mrelliis
here WedltMdAy iS> There »'as an estimated
credit of t&SO.OOO for federal inrome taxes
under the carr)' tiack pruvtaiuiLt of the Internal
Revenue Code Fbr the currespundlrtit
period of the previous fiscal year. Ihe company
reported a net profit of (l.MS.OOO after
• provision of tlMO.OOO for taxes after a
provUlon of IISO.OOO for oontlnsent liabilities
The stockholder> were told tliac at this
tune the company did not have sufficient
information upon which to ravort on earnings
tor the present quarter which will end on
March 1 However, hope wils rxpresAed that
the period would not result in a loaa.
Eqi'ALS tS CENTS A SHARE
The net Iom for the three months ended
last Novemt>er 30 wa.^ equivalent to 35 cents
per share on the 1.756.896 ."hares of common
Mock ouLstanding on that date, after deducting
735 J5 1 .shares held In the treasury The
net profit for the corresponding 1967 period
•as equivalent to 85 cents per share on the
1443J96 sharea of stock outstanding after
deductiixg treasury shares.
Net current asseLi were S39. 127,000 and
debt maturing after one year was 110.173.-
000 at Nov 30. 1967. the stockholders were
informed This compared with MO.956.000
and tlO.148.000. respectively, at Aug 31. 1957.
FUm rentals, sales, etc., for the three
months ended last November 30 amounted
to 115.764.000 as compared with $30,718,000
for the same period last year The stockholders
were told that during the three months
ended Novemt>er 30. the company purchased
96.400 .thare.s of 1L« common stock on the
New York Stock Exchange at a cost of $736.-
000 Since that date, an addlUonal 10.800
shares have been purchased at a cost of
• 199.000
BE-EL£l T iUl.^Kl) .Mt..MUl.K.S
.More than 75 per cent of the outstanding
nock was represented In person or by proxy
at the meeting. The stockholders re-elected
WaddlU Catchlngs. SUnleigh P Friedman.
Benjamin Kalmenson. Thomas J. Martin
and Robert W Perkins as directors for iwojre»r
terms The remainder of the board
eonaUU of Charles Allen Jr . Serge Semen-
«lto. Albert Warner. Harry M Warner and
Jack L. Warner, whose terms expire In 19S9
Carolina Exhibitors Back
Business-Building Plans
!•
,\ ( KJidor-cnirnt i>f the
industry's tNUtnesa-bulldlng provram was
voted at a meeting of the board of directors
ot Theatre Owners of North and South Caro-
Ua*. Inc this week The association Is believed
to be the firs: state exhibitor group
to approve full partlctpatlon In the national
pvocrwn.
TTie directors also adopted a resolution
niflng dtttrlbution and production executive*.
"in the best interest of all sevmenU of the
Industry." to call a complete halt to any fur-
Um» jMlcs of thcatrtcaJ motion pictures to
IctevMoD.
20THFOX POLICY PRECIPITATES
A CONTROVERSY
Ask 'Cut' on Heater Fee
When Part of Admission
In-Car Air Cooling
Makes Bow May 15
CHIC'.M.i riir buitiitr l)rivr-ln Theatre,
which introduced the gas In-car heater thU
winter, will become an alr-condltloned outdoor
operation next .summer. Stanford Kohlberg,
owner, announced this week Kohlbcrg
helped develop the In-car heater and Stanford
Industries, which he founded to dls-
Ulbute the heater will ulso distribute the
In-car air conditioner.
InstallaUon of the air conditioners will be
completed by about May 15 Kohlberg U
IcavlnK for Europe early this month to expedite
the production. The basic patent on
the equipment which has been adapted for
outdoor theatres Is held In Europe
The conditioner duplicates many of the
principles Involved In the Bernz-O-Mallc
In-car heater which was Introduced to the
trade this year It will utilize the same nameless
gas cycllnder manufactured by Otto
Berns Co. to produce 30 hours of air conditioning
per cylinder at a cost of approximately
three cents each.
It is expected thai the device will bring
down the temperature In cars 10 to 15 degrees
lower than the outside temperature. Kohlt>erg
said.
The Starllte Drlve-In Theatre Is a 2.000-
car operation which has been In the llme-
Ught almost from the day It opened about
four years ago, with the dances, stage shows
and recreational facilities Introduced by
Kohlberg frequently getting a play In both
the tradepress and the general Interest
magazines.
SUnford Industries Is located at 6400 West
9Sth St ,
Oaklawn. Ill
Charge for Tn-Car Heaters
At Toledo's Miracle Mile
TOLEDO Patrons at the Miracle Mile
Drlve-In Theatre here, one of the first outdoor
theatres to provide In-car heaters, pay
a fee for rental of heaters, but the fee Is
not Included as part of the admls.slon price
Patrons not desiring heaters are admitted
by paying the established admission price,
according to Mgr P. C U-ntz In the February
3 Ls.«ue of BOXOFFICE. a Modern Theatre
section article on in-car heaters Incorrectly
reported that heaters were distributed free
at the Miracle Mile Drt*e*In.
Handles Sales on 'Ship'
NKW YORK
Sanford W Welner. general
manager of Film Representations. Inc . has
made arrangement* with Oeorge K Arthur of
Go Pictures to handle the national sales on
-The Ship Wa* Loaded " the British comedy
starring David Tomllnson and Peggy Cummin*
NEW VoltK When the rental of an ln-c»r
heater becomes u condition of admission to
a drlve-ln Uieatre. 20U> Century-Fox expects
to share In the full admission revenue -Including
the charge made for the healer -the
company revealed In a policy sutement this
week.
The policy immediately set off a controversy
with the operator of one of the largest
drlve-ln theatres In the country, Stanford
Kohlberg, who operates Uie Starllte TheaUe
Chicago.
In
SAYS IT
WILL HALT OPERATIONS
Kohlberg claimed that Uie policy will discourage
many drlve-ln theatre exhibitors from
maintaining a year-around schedule.
But 20th-Pox has definitely set the new
policy. Spokesmen for the company pointed
out that some drlve-lns which charge 75
cents per per.son during the summer months
reduce the price to 50 cents In the winter but
add 25 cents for the rental of a heater.
The company agrees. It said, that if a
drlve-ln theatre charges an extra 10 or 25
cents per heater per car. It Is not entitled
to a cut when one of Its pictures Is playing
on a percentage basis. But. It docs claim
that It Is entitled to Its percentage when the
heater charge Ls added to caoh paid admission.
This latter pracUce. 20th-Pox says, is
not legal.
Kohlberg. however, claims that he has a
ruling from the excise branch division of the
U. S Treasury which reads: "On this basis,
It Is our conclusion that the charge of ten
1 10) cents for the use of the heater Is In the
nature of a rental charge and Is not considered
to t>c part of the amount paid for admission
to your theatre."
At the SUrllle Drlve-In. patrons pay an
extra ten cents admission when they want
healer service. They get a special ticket
which Is exchanged for a heater at a distribution
station In the concessions building.
Kohlberg, In protesting the 20th-Pox
policy, told Spyros Skouras. president, that
there Is a tremendous element of risk In
drlve-ln operations during the winter months
"and the drlve-ln operator. In all fairness,
should be encouraged to keep open 52 weeks
of the year with incentives. Instead of additional
discouraging demands."
A -VERY SERIOIS KRROR'
PointinR out that 2mh-Fiix has always oeen
extremely fair and progre-vslve In all respects.
Kohlberg declared that the comptany's heater
policy will dUicourage a new source of revenue
from theatres which have heretofore
been closed during the winter months. The
policy Is "a very serious em>r." he said
"We have succeeded In convincing more
than 50 drlve-lns to continue operations
throughout the winter months. In spite of
the hasards of the weather, with the Introduction
of our new portable In-car heater,"
he said. "This action i>n the part of your
company may discourage a few thousand
more drlve-lns from risking winter operation.
If this policy Is continued to t>e enforced."
BOXOmCE Pcbruajy 10. 1968 9

: -.ing
-
pcd^ SeaU
Cinemiracle to Make N.Y.
Debut at Roxy Theatre
rrt-scnl bcrttii mciiiui lhh 60x22 feel to be
replaced by 100x40-loot m.sUlliiUoii (or luld-
April opening of Louis dc Rochemont's
••Windjammer." according to Elmer Rhoden
of NaUonal Theatres and Robert Rothofel,
showcase director.
Heavy Exploitation Planned
For New 'Kwai' Showings
Columbia announces development of Its
most extensive set of tools because the picture
currently is playing in only four theatres:
soon will be made available inoi'e
generally: tradepress invited to view promotion
material.
*
Edward Lider
Re-Elected
President of lENE
Miike.s third consecutive term as head of
the Independent Exhibitors of New England:
also renamed include Melvin Safner, first
vice-president: Edwin Fedel, second vicepresident:
Henry Gaudet, secrcUry. and
Julian RlfUn, treasurer.
*
Pathe Newsreel Film Bid
Is Declined at Auction
Public sale Tuesday i4) of hu^e Warner-
Pallie newsreel film library results in an
unacceptable bid of $27,000. far below what
had been expected, and efforts to sell it will
continue.
National Theatres Sells
Fox Philadelphia Bldg.
AlUii M Oiri-iiiitici & Co. negotiates deal
with circuit subsidiary: 2.400-seat Fox Theatre,
built in 1923 by William Fox, is leased
back to present operators for a long term.
Italian Critics' Award Goes
To UA's 12 Angry Men'
*
NHiind best foreign picture of the year^'
by the Italian Film Critics Ass'n; film starring
Henry Fonda has received several other
International awards.
Marion E. Jordan Is Named
Continental Supervisor
t/r.iversal-lnUrnallonal promotes him from
post of continental .salc.i manager, .succeeding
John Spires, resigned; John Marshall.
xupen^Lior for Scandinavia and middle Euro|)C.
a.v

TOA Is Distributing
Anti-Toll TV Film
NKW YORK PrliilA Imvp bwil drllvrrrcl
througtiout the cuuntry of it I6nini (ilni tniidr
by thr ThMitiT Owners of America to combrtt
»11 formN of poy TV. Ernn.t O Strlllnii>.
TOA (jre.Mdfnt announced Tlic IS-mtnutr
fUm. entitled "Toll TV What It Meanx ti>
You." was produced by Phil HarlUiK. chairmail
of TOA's toll TV committee.
The reel coiviUiti of an Interview by Edward
OTlell. political columnl-st for the New
York CHUly News, with Abe Stark, pre.ildent
of the council of the City of New York The
(bort production is designed for presentation
to kK-dl civic, business nnd fraternal ftroups
and for use by television stations to enlist
support of TOA's effort to halt contemplated
toll TV tests and deny the Lssuance of franchises
by municipalities for cable TV installations.
CHstrltNitton of print* were made early this
week to 30 key TOA leaders. Stelllncs said,
with each leader responsible for distribution
In hLs area Initial response Ls mast enthusiastic.
StelUngs declared. IndlcatlnR the
fUm will reach vast non-theatrical audiences
and be a militant help In TOA's campaign
•fmlnst toll TV.
Prints have been shipped to the (ollowind
IcMlers:
for AJobomo and GcorQio. R. M. Kennedy. Birmnghom,
Ala; lor New England. Arthur Lockwood
Botton (Of UpOC Neo York Srote Elm Schlenger
Aftony. tor Florxla, MitctWil Wolfton. Miami fo'
Kan»ot or^ Mittouri. Pout L Kruegcr. St Lou. . --1, for Louisiano ond Mi«it\ rr
Menry & Piifi. New Orleans, Lo , for llUrwn, r,.
Wollerstein. Ch ccgo; for Pervnylvonio. Th.^
FrwJoy. Scronton
Stelllngs said that exhibitors who can arrajice
meetings to show the film, or can
arrtinge for its showing on local TV station*
•hould contact the chairmen in their area to
obtain prints.
The film was financed by TOA and made
vtU) the cooperation of National Screen
Service. SteUings said.
Appoint Herbert Golden
Member of UA Board
el.-
RK — Herb.
•'"mber of til.
!den WB.--
United
f
ArtlsUi
It U
Tuesday
announced
«4>.
by
'-rt S. Benjamin,
'..-d
chairman.
Uolden has t>een with
UA since January t
as vice-president in
charge of operations
and president of
United ArtLsU Televliilon.
Inc . wholly
owned subAldlary He
will continue an affiliation
with Bankers
Iden
Tnist Co as a memtjer
and It had been reported
that four new directors, representing the
purchasing group, would be elected to the
board. However, negotiations have not
been completed. Yate.s .said the negotiations
might be completed on the coast.
Fred
(ioldberg
Fred Goldberg Made Aide
To Roger Lewis of UA
NETW YORK-Fred Goldberg Ls resigning
05 head of the eastern office of the Blowltz
Maskel Co.. public relations
firm, to become
executive assistant to
Roger H LewLs. United
Artist > director of advertising,
publicity and
exploitation, effective
February 24,
Goldberg entered the
Indu.stry In 1946 and
ha.s .specialized m publicity
and promotion.
He was with Paramount
six years. In
1932 he Joined RKO as
assistant publicity manager. He then l>ecame
director of advertising, publicity and exploitation
of IFE Releasing Corp. and. later,
a vice-pre.s|dent In charge of operations of
the Norton and Condon public relations firm.
He Joined BlowlU Maskel in 1956
'Captain From Koepenick,'
German Film, to DCA
.NKW YORK Ul-vtributors Corp of America
has acquired the American distribution rights
to "The Captain from Kot-ix-nlck." the
Orrmon- language film directed by Helmut
Knutnrr. which has been selected by thi-
German film industo' as lis official ento'
for this year's Academy Awards
The film version of Corl Zuckmayer's
stage success stars Heinz Ruhmann. who was
named -tjcst actor" at the San Francisco Film
Festival, where It launched the film series
It al.v3 opened the recent German Film series
at the Museum of Modern Art in New York
City this fall Another German film. "The
DevU's Oenrral " vm\ rrmitlv rllKtrihuted by
DCA.
MINNEAPOLIS— Distributor lowyers were
soul this week to be studying a punxjrled
•lockout " of a substantial nunib«'r of motion
pictures by the ten suburbiui theatres which
play on a 28-day availability policy
The question apparently is whether a decision
not to ploy a picture by a group of
exhibitors in any way coiutiiules conspiracy.
But, legal Involvement or not, distributors
here are concerned over the substantial number
of "good" pictures which arc not being
played ol the 28-doy theatres—despite the
exhibitors cry for more product. And. exchange
personnel point out, when these theatres
fall to book o film, the later runs don't
ploy them cither.
The rco.sons given for passing up these pictures
are thot "they didn't do buslne-ss downtown
when they played first-run. " they're un-
.sultable for the -sort of patronage to which
the houses cater and "they wouldn't do business
for me,"
In this connection, the branch managers
point out that It is not uncommon here for
pictures to flop downtown and then do business
In their sub.sequent-run nelghtwrhood
engagements after there ho-s been lime for
the public to learn via word-of-mouth and
otherwise of the films' merits,
Al.so, branch managers point out, inability
of so many pictures nowadays to land uptown
subsequent-run playing time Is often
unfair to the producers, discourages production
and. thus, may lead to further curtailment
of it, and gives distributors a reason
for getting all the traffic will bear in rentals
when they have blockbusters.
Among the many "good" pictures that recently
have been passed up here are "The
Great Man." "A Pace In the Crowd" and
"Sweet Smell of Success" that have been on
.some 1957 "10 best" films lists. "Sea Wife,"
Will Success Spoil Rock Hunter?" "The
Young Don't Cry,"' "The Prince and the
Showgirl,"' '"Destination Tokyo. " ""The Strange
One."" ""The Young Stranger'" and "Edge of
the City.
Distributors point out that during the past
year there was one striking example of o picture.
"The Killing." falling to make any kind
of a downtown boxofflce showing and then
being finally grabbed by the neighborhood
Campus after this house initially and all the
others hod refused to buy it. It ran four
weeks to big business ol the Campus and
after that engagement was lxx)ked by a number
of Uie other outlying theatres that also
did well wlih It
Paramount Names Little
To Merchandising Post
NKW V< >i;k 1-r.iiik I ittlr hii' been made
Paramount field merchandising representative
for the central division, with headquarters
In Chicago. The division embraces
Chicago. Detroit. IndlanapolLii. Milwaukee
and MinneapolUi
Little recently was special Paramount field
reprejientatlve for "The Ten Commandments"
in a number of cities. Previously he was as-
.lociated with Radio City Music Hall here.
BoxorncE Februao' lO. IMS 11

!
'
c
[
j
Foreign Market Bright,
Despite Some Obstacles
WASHINGTON—The foreign inarkol Jor
I' S. motion pictures Increased in 1957. and
reniittanccs were re-
_ __, -, pt>rtcd at a record
^^
level—between $215,-
/" 'W 000.000 and $220,000,-
'
fc^ - ^
^^
000— but there are
some dark clouds on
the world horizon
which may seriously
interfere with the
dominant role HoUywood-made
films are
playing.
In his annual report
on the role of
the U. S. industry
Nathan (olden
abroad. Nathan Golden,
director of the Scientific. Motion Picture
and Photographic Product-s Division of the
Department of Commerce, pointed to both a
bright side to the world picture, and to some
of the less cheerful aspects of the foreign
market.
Whereas, at one time, the primary difficulty
encountered in the overseas field was
that of foreign exchange for remittances, the
big Job now is getting U. S.-made motion
pictures into the various countries for exhibition.
Import and playing time quotas, rental
ceilings, excessive taxation, censorship difficulties
and important licensing restrictions
are among the blocks which have been placed
acrass the free entry of U. S. lllms, Golden
said.
And, he pointed out. with 45 per cent of
the total income of the American motion
picture industry derived from foreign sources,
restrictions on the free movement of films
made In this country are of vital concern.
Probably no other U. S. industry is more concerned
with developments in the international
market than the motion picture industry,
he said.
A new threat looming on the horizon in the
important European market is the E:uropean
Common Market Organization and the Film
Pool. Golden said. The Common Market is
being established to permit products of six
E^jropcan countries— France. Italy. Germany.
Belgium. Netherlands and Luxembourg— to
flow freely between the countries, unimpeded
by burdensome duties, taxes, quotas and
other trade restrictions. The Film Pool con-
.sLsts of film producers In Germany. Italy
and France who are exploring the po.ssibility
of unification of production and distribution
In the three countries pending realization
of the Common Market. It Is loo early. Golden
.said, to predict what effect this will have
... .
on U. S. films, but the situation is being
watched carefully by the industry here.
American films, he reported, are beliu'
withheld from Spain, only a few theatres In
Ijiiwnurk arc .showing U. S. pictures, and
IiKli.i has ' ' "Moia so low ns to threaten
( out mind In that country. Prob-
'
. ...11, taxes, censorship and
I are creating ."lerlous problUKuuy.
Indonesia, Brazil and Ar-
K'-ntine.
NcvertheleiLs. there are many bright sides
> the future Uwk. Increa.sed production in
this country and the list in lop-quulity pictures
will be an Imiwrtanl factor in the foreign
market. The number of theatres in
some of our best niarket.s. notably Germany
and Japan, has increased materially, providing
added playing time opportunities. Golden
said.
Latin America is a fertile field for U. S.
films. The percentage of .screen time devoted
to U. S. films Is highest In this section of
the world. Golden said, and theatre facilities
are increasing. Television offers little competition,
and the only real problem for the industry
is the low admi-ssion prices in some of
the major countries.
Overall. Golden concluded, despite increased
competition from foreign films and
handicap.-^ placed in the way of distribution
of U. S. films in a number of countries, the
American film business in the international
market should continue to expand.
Mike Simons to Promote
Ticket-Selling Workshops
NEW YOilK— Mike Simons, lonncr director
of customer relations for Metro-Goldwyn-
Mayer, has been named vice-president in
charge of a new motion picture industry division
of A. Sindlinger & Co., business analysts.
In his new capacity. Simons will conduct
a nationwide program of business-building,
ticket-selling workshops for exhibitors at
a local level.
Several years ago, Simons directed a series
of ticket-selling workshops in various exchange
centers for Metro-Goldwyn-Mayer, in
which several thousand exhibitors participated.
SiJidlinger said the new motion picture
division has been created because he feels
the time is ripe for "dynamic action to effect
an upturn in theatre business."
He said the Simons-conducted workshops
will be one-day meetings designed to provide
exhibitors with ticket-selling ideas and
to supply them with facts from Sindlinger's
continuing industry research, with specific
recommendations for selling individual attractions.
A week ago it was reported in the tradepress
that Simons was to become advertisingpublicity
manager for Filmack. Negotiations.
it was learned, were under way but not consummated
Correction
The oddrcss in our advertisement on
pages 10 and 11 of The Modern Thcotrc
Section of Boxofficc for February
3, 1958, should have been OAKLAWN,
Illinois, not Oakland, Illinois.
STANFORD INDUSTRIES INC
6400 W 95th Street
OAKLAWN. ILLINOIS
Allied, TOA, Tradeshow
Dates for 1958 Set
NEW YORK— Dates were .set
this week
Uir the two national exhibitor association
conventions for 1958 and the tradeshows
which go with them.
Allied States Ass'n will hold lUs convention
October 12-15 at the Hotel Morn.son
In Chicago, when the annual irade-
.show of Theatre Equipment and Supply
Manufacturers Ass'n will be held. TESMA
and Theatre Equipment Dealers Assii
will meet October 11 and 12.
Theatre Owners of America, in a surprise
move, announced it will return to
the Americana Hotel In Miami Beach
again in 1958. setting October 21-25 as
This year the National Associ-
the dates.
ation of Concessionaires will meet at the
same time, and stage a tradeshow. The
NAC formerly joined with TESMA in the
annual tradeshow.
Upgrade in Film Industry
Expressed by Johnston
NEW HAVEN—Cautiously optimistic Eric
A. Johnston, addressing a sparse gathering
of Connecticut theatre executives and newsmen
in a Yale Law School lecture room
Monday i3>. asserted that U.S. exhibition
finally has reached the turning point of
what was admittedly an extensive rollercoaster
period wherein the conveyors of
gloom had a field day.
"Like any major industry on the American
scene today, the motion picture had to undergo
a change since World War II. and within
the change we have seen evidence of some
spiraling off. some advance and. more importantly,
a vast increase in the degree of
research, a phase lamentably overlooked in
past years."
Slightly more than a dozen persons, including
Herman M. Levy, general counsel
of Theatre Owners of America, and Harry
F. Shaw and HaiTy Feinstein. regional managers
for Loews and Stanley Warner Tlieatres.
respectively, heard the MPAA president
contend:
"I feel that while television had an initially
profound effect on motion picture attendance
in this country, that element has leveled
[
off. and moviegoing. a habit ingrained for
|
i
.several generations, has reasserted Itself in
the number of families wishing to leave the
confines of a living room or den and mix
with other people in a modern theatre and
see a color motion picture on a bright, clear
screen. Yes, I'd say today we have the basic
coinixjnents of an upgrade mood. In produc-
'
tion, distribution and exhibition.
"This is a buslne.ss like any other business," i
he said. "In the businessman's terms, the \
guy who gets tlie greatest amount of public
at the mast rea.sonable prices stands to make
the most of any given situation. I'm of the
firm b«'llef that we're out of the panic phase.
.itid heading Into a more comfortable stage."
In res|)onse to questions. Johnston admuted
that any largc-.scale relea.se of post-
1948 features will .seriously affect theatre '
attendance. On the matter of pay television. I
he said this remains such a h>ix)thellcal
question, .so Jar off In the distant future, that
no commentary at this time could adequately
over Uie field.
BOXOmCE February 10. 1958

Disney Quarier Net
Tolals S527,684
HOlXYWCX>D W»lt UlMJcy Prv>duclloll^
had • nft profit of lATTiSM in the first qunrler
ol It* fuw»l yr«r. ciulctl Drc 38. 1947
Whll'* ''"- '-'>••-•' 'Ml a drop conu>ftTKl to
Uie iftV kholdrro at thflr n)r«t-
Inc TUt"... • i -.ii' told th«t thr rcajion
(or thr drclwe was U\e coiuolldatlon thb
ycftr of the fl8ur«s for DUnryland. Inc.
which, in Ihr « inter iiumths. reflect the
UMuU sMuonat lusA At the huise pUy area.
^>r the full year. DUiteylatid will show a
nibalanttal profit, it «aa reported.
Tbe tU7.6M profit waji equal to 34 cents
ptr chare on 1A37.064 common .ihares ThiA
compares with $485,801. or 46 cents per Nhare.
In the corrcapondtnc period a )-ear ago. on
1.40ajoe share*.
Roy O Dbney. pre.sldriit. .\ald that becaUM>
Ot the comp«n> A rrlca-vitm schedule, all of
the net income exjxvted this year from newfeatures
alll be reflected in the la^t three
quarters ot the futcal year ending Sept 37.
I96&
Following the stocliholders meeting, the
board declared the regular quarterly cash
dividend of 10 cents per share payable April
I to stockholders of record March 14 All
tncumt>ent officers and directors were reelrcrd
A. W. Schwalberg Presides
At Fiist NTA Sales Meet
vrw YORK A. W Schwalberg. director
ot NTA Picture*. Inc . presided at the company's
first national sales mee'.ing at the new
NTA offices m Columbus Circle Friday i7'
Sale.s and promotion plans for new pnxluct
were discussed and several films were screened
(or Ummc attending Among those on hand
were: Murray Kaplan, sales manager; Mai
Warshaw. national director of advertising.
publicity and exploiutlon: Tom McCue. In
charve of phyMcal opera'.ton. Mike Simon.
head of the newly created direct mall .sales
unit and the following division mana8er>
Sal Dt Oennaro. eastern. Glenn Fannin.
oath central. Loul-t Aurellto. central. H D
"Hank" Heran. Mjutheastem. Herb Bregsteln.
xr-.trm nnd .\t>bot Swartz. Minnrapoll;!
Dick McKay New AIP Chief
Ad-Exhibitor Relations
\NaKI.K-S D.IK M K r. ha* been
ai)p»Uitcd director of .kU' fl exhibitor
relations for Amer;c.i:. .'inal Plcttina,
it ts announced by prt': hu AIP post March 3 Hli
tint a».signmrtit will be t.i i.iirr-- -hr Oklahoma
Theatre owners r ;i S.
• Tot the past four year xen
dtractor ol adverttslnc for Pacific Drive- In
Theatres Prior he was with Paramount Theatres
in the east and Arizona for ten years
He ha* also worked for the Schlne Theatre
etreolt and ha* been an exhibitor on hi* own
UA Declares Dividend
^E^V YORK The United Artuts boarti
iA.\ declared a regular quarterly dividend ot
3-S cents a share on the common stock, payable
March 38 to •tockhoMrrs o( record
March 14
LETTERS (Leit«
muti b* t'ontd Nam«i withheld en raquMt)
Here's Case of Direct CompetHior) Likes Hollywood Show Idea
I llttM- Jll I "iniili'i'il :r.i,l;;.. \,.ii! rilllorlal.
"Cut It All out. in tlie January 13
L«ue o( BoXOKKlCE, wherein you rebuff the
movie industry for sellinw iite-lB48 priKlurt to
TV That Ls bad enough but my complaint
goes a tittle higher than that
At least the exhibitors can be certain that
these movies shown on TV will not be seen
In their theatres anymore, but how would
these exhibitors feel if a cartoon shown on
their local TV station was being featured
in their theatre on the same day? Well, that
Ls exactly what hap;>eiied to me I do not
know whot the film companies are trying to
do but. 1( their kouI Is to put small town
exhibitors, like rnvNclf. out of business, thut
Is being uccompluhed In o slow but certain
manner with occurrences such as this
one.
The cartoon I am referring to Is u Paramount
reissue wlUi n 19S3 or 1954 copyright
on It This Popeye cartoon. Toj)* in the Big
Top." was being shown over WCIA. Champaign.
111., the .same day I was featuring It
in my theatre Why should people pay to
see these cartoons in my theatre or any other
theatre for that matter, when they can see
them on TV. free of charge?
I am Just a tiny spoke In the large wheel
of motion picture exhibitors, nevertheless. If
this has hapiicned to me. perhaps. It has or
is hapiwning to other exhibitors also without
their knowledge.
Gem Theatre.
Villa Grove. 111.
HAROLD O
RAMAGE
Color Besf A{\ti-TV Weapon
Like .some of the other fellow exhibitors. I
can no longer stand by in silence. If I am
going to sink. I will do It fighting every inch
of the way. To attempt to .say this or that Is
wrong with the Industry would only be taking
up other exhibitors' valuable time. It is
true, much has been said and little or nothing
has been done about It.
The plan for exhibitors buying up all the
old film Is good, but not good enough Why
appease those 'the distributors i who did not
hesitate one moment to .sell us exhibitors
down the river? I will go along with that.
If that Is the best we can do. But that Is
not the case by any means Let's put some
real teeth In the deal, like Insurance firms
do
If all the exhibitors would axree to drop
the product of dLstributors who sell past-
1»48 dims to TV. like Republic has recently.
It would put them out of business pronto.
No one will ever see another Republic picture
at the Rainbow Theatre as long as I am
skipper here The same goes for color also
I have already notified one of the exchanges
that from tKiw on lis color or nothing Color
Is our best weapon, we have the Irreja^Uble.
beautiful. Ilfe-slie screen and. with color
plus good pictures with plenty of family appeal.
I do not have the slightest doubt tha'
the motion picture theatre will survive
Manager.
Rainbow Theatre.
CastrovlUe. Tex
CARL P
ANDERKA
Mil- Kluhi .HiiiHl.i> N..:.'i' I'V Iiir.hiil- with
B'ICK for
Own SJiow" idea, as aired in
January 20, Is a great Idea, not .mi much for
the "combat TV" slandpoliil, but for the entertainment
that can be offered to the United
States public by way of the exhibitors' screen
l The
films are "Pal Joey' and "Tlie Hard Man."
both in Technicolor but not in Cinemascope.
The chart has been corrected accordingly.
BOXOfTlCE February 10. 1968 13

MAJOR GRUVER I MANlOll URAhOOl BLFKItNDS AIK
»AH KtLlV IREO BUTTONS) AND JA PANE5E riANCEL
PATRICIA OMENS AS BRANDOS AM ERICAN FIANCEE :^
IS ENTERTAINED WITH HIM BY A KABUKI DANCER ::^'i
'Sayonara/ (WB) Is
the January
Winner of Blue Ribbon Award
By VELMA WEST SYKES
TANUARY'S winner of the Blue Ribbon Award Is the breath-taklnK screen version of
Jnmcs Mlchener's novel, where western boy meets eastern Kirl and the twain override
obstacles to their union. With Marlon Brando in the stellar role and IntroduclnR Milko
Taka to occidental audiences, the picture achieves distinctive dramatic effects and beauty.
National Screen Council members selected it from a group of 13 feature releases as the
one which was most outstanding that could qualify as family entertainment.
BOXOFPICE reviewed It In the Issue of fully acted by the entire cast, especially
November 23 and said in part: "'Sayonara'
means goodbye, and that's what showmen
can say to their boxoffice blues during the
time they exhibit this Warner blockbuster
based on James Mlchener's poignant, tender
love story anent a Korean Jet pilot and a
beautiful Japanese actress. Commanding
prominent attention among the film's many
superlative qualities is the excellent taste
which enters its treatment of the principal
theme— the always delicate subject of miscegenation."
Scores Record Grosses
Tliat the term "blockbuster" docs not exaggerate
the boxoffice record it has run up
In key city first runs is evidenced by the
gross of 251 per cent which it has scored.
Nor can it be called a "big city" picture as
has been the case with some of the other
blockbusters. It is drama which current
headlines have carried home to every section
of the country where American .soldiers
have been sent to fronts around the world
and have felt romantically drawn to exotic
foreign women. However, few of their local
sweethearts could be on the spot to compete.
Comments by NSC members on their ballots
included these:
"Sayonara" is a romantic drama that
pleads for inter-racial understanding. It
has humor, sentiment and perception, fortunate
casting and effective performances.
—Mrs. Shirley H. Gunnels, G.F.W.C, Fowler,
One of the best of the yearhumorous,
Ind. . . . delicately emotional and beautl-
. .
Marlon Brando. Mliko Taka and Miyoshl
Umeki. It Is gorgeously photographed.—
Malcolm Miller. Knoxvllle Journal.
Movies have nothing to worry about when
they have this kind of material—Herb
Kelly. Miami News . One of the best film*
to be shown in a long time—beautiful
. . . "Sayonara" is one of the
scenery, and Interesting story and fine acting.
I was surprised to find Red Buttons
such a good actor.—Catherine Ross Betry,
Columbus and Franklin County (Ohio)
MPC.
A great picture, loaded with beauty and
good will—but we could have done without
Brando's southern accent.—Leonard Clalrmont,
Hollywood correspondent Swedish
publications
best educational, artistic and entertaining
films.—Mrs. Wayne F. Shaw. N.S U.S.D. of
1812. Lawrence, Kas.
Oscar Awards
. . E^xqulsite
Predicts
This is it, thumbs down It should cop
at least two Academy Awards.—Jeannette
Mazurki. Glendale (Calif.) News .
photography, excellent direction and
top drawer acting. I rate it among the 10
best motion pictures of 1957.—Mrs. Virginia
Rollwage Collier, District of Columbia
MP&TV Council.
"Sayonara" Ls outstanding and well cast.
The beautiful shots of Japan. Japanese life
and customs and the theatre .shots are interesting
and instructive. Brando and Red
Buttons couldn't be better.—Mrs. Arthur D.
Kerwin, Greater Detroit MPC.
BRA'iDO VtETS aSU FALLS IN LOVE WITH HANAOGI
(HIIKO TAKA). AGAINST NON-FRATERNIZATION RULES
Major Gruver
Marlon Brando
Eileen Webster Patricia Owens
Mrs. Webster Martha Scott
Bailey
James Garner
Hana-Ogi
Mhko Taka
Katsumi
Miyoshi Umeki
The Cast
Kelly
Red Buttons
Gertcral Webster
Kent Smith
Colonel Craiv/ord Douct^s Watson
Fumiko-san
Soo YoNO
Shochiku Kacekidan Girls Revue
Nakainura
Ricardo Montalban
Executive Producer Jack L. Warner
Producer
William Goetz
Director Joshua Locan
Screenplay by
Paul Osborn
Based on the Novel by .James A. Michener
Photography by
Ellsworth Predericks. A.S.C.
Art Director Ted Haworth
Film Editors.. .Arthur P. Schmidt. A.C.E..
Philip W. Anderson
Sound by M. A. Merrick
Technical Advisor Japanese
Theatre Scenes Ma.saya Fimima
H
Production Stali
Sri Decorator Robert Priestly
Music by
Franz Waxman
:
Word,'! and Music for
Sonti. Sayonara" Irving Berlin
Orcheslrations
Leonid Raab
Matsubayashi Girls Revue Numbers
Supervised by LeRoy Prinz
Dialog Coach
Joseph Curtis
Dialog Coach for
Marlon Brando
Carlo Fiofil
Costu7ncs Designed by Norma
^fakeup Suprrvisnr OonnoN Bau. ^ M A.
Thl> Amrd II glxn luh month b> llif Nitlonil Scriin Council on Ihi kaili ol oulitanilin) mtrll
intf luiUbility lor iMlly intirliinnint Council ninktriiKi coBBtistt motion cicluri tOitori. radio
film Mmmmlitoii. in< rtffuinullrat ol btlttr Ilia cwincllt. ciiic ant Uucalional oriamialloni.

•
Home
. . Charles
Pess
"The
. .
Distinguished
U
^oUi^cowxd l^e^Knt
By
IVAN SPEAR
\Joge\ Says MGM Will Nol Release
Any of Its Posf-'48 Films to TV
ConsJdrrlnc the cloud5 of doom that have
been horertnt orer H. 'he pa«t
wveral weeks, partic . ins to
the film capital. a» wti! ;u> •> >howmen
throucbout the country, should l>e the several
rajr* ot sutvihlnc that have lieen aencratcd a.i
a result ot the extended vtslt at the companr^
Culrer City studio by Joseph R. Vo«el.
Loe«^ preaident.
PerbapA the lu-tithtest thereof was the declaration
o( prrxv V'Vfl that Loew'.s Is definitely
not ci': i the release ot any
of the compel; -'48 pictures to television.
In fact, iay.s Vo«el. quite the opposite
ts true and he'd like to see everything possible
done to keep the pcv>t-''(8 fllnu from
folnc to video compeutlon Apparently. Uke
many others, the executive sees the sale or
lease to TV ot such films as being ruinous to
the motion picture boxofflce.
At the same time. It became obvious that
MGM plans to rewln the aUetcrd "lost theatre
audience" b}- luring them t>ack into the
theatres with— music The studio Ls launching
one of the most extensive music promotions
In Its history, and high on its penetrating
musical campaign are plans now being flnaltted
on the Arthur Freed Production. "Glgl."
which will have three albums of the Alan
Jay Lemer-Prederlck Loewe score released
by MGM Recordv
Another extensive music promotion U being
mapped for "Merry Andrew." starring
Danny Kaye. with .wvcn new .-lOngs in the
Johnny Mercer .^core set for top exploitation.
Other MOM prtxluctlons which will receive
all-out musical promotions arc "Saddle the
Wind." in cofuiecUon with Liberty Records
release of the title song recorded by Julie
Lomhm. and 'TTie Brothers Karnmaaov."
with Bnmlslau Kaper's dramatic score.
SUnnltancously, it was revealed that once
Its own planned exten.ilve feature production
proffram has gotten under way. Metro will
open ita studio to independents on a rental
basi.1 President Vogel. in dLvloslng ihL^ Intention
to keep the Culver City lot active,
pointed out that MOM is one of the most
complete studios In the world and that It Ui
financially
hi* company's intention to make It
Independent pro-
practical and attractive for
dncen to avail themselves of Its facilities
Upsurge in Story Buys;
Ten for the Week
Aita ten ''.xi) ou>- ..i->rtrd for thr
IT..
ek. an upsurge in the literary end of thr
•
r. ;:'.ure lndu«try is indicated MOM
an: ; the purchase of Voice at thr
Back Door, a romantic novel by ElU-T—
Spencer, for filming by Areola Ptc
Aaron Rosenberg »ill pro*! :
the dramatic conflict.^ »r
town firl Jilts the local fKr.. :rirn rr uni«
to find him mamrd The film nghu
to Tm Owen Ham-«.«n H»rdv " wrltt*n in
novel form by formrr aC'T James BltMin.
went to Warner Brrw Dana Andrvvs
booght -The Bulld-Up Boyv" which deals
. . .
.
with the high-pressure public relations men
in Washington and was penned by Norman
Corwln . Parker acquired the film
rlghUi to The Marriage Trap." nn orlglniil
.itory by Daniel UUmun. and will .^ubmlt the
comedy to Walt DLincy. to whom he Is under
contract, av a propaved vehicle for himself
Producer Stanley Rubin and Ray Stark of
Associated ArtlsLs Productions completed negotiations
for the .screen rights to "The Untouchable>'
by the late Elliott Ness. The
story deals with the crushing of the Al Capone
gang in Chicago In the 308 .. . Actor
Steve Mitchell has optioned film rights to
The Crooked Triangle." a talc by Hal Jacque.*.
former Gotham ncswpaperman
From the Hill." a novel by William
Humphrey, was purchased by MGM and will
be brought to the screen a.s one of tht- .•.tudlo's
major films this year Mountain
Road." novel by Theodore White chosen by
the Book of the Month Club as Its May -selection,
has been bought by Columbia Pictures
from the galley proofs for future production.
The story deals with an American major
leading a demolition team In a withdrawal
acravs China In 19+1 . . "The Beach Boys."
an original story by Julian Halvey and Raymond
Marcus with an Acapulco background,
has been purcha-sed by Columbia, with the
authors also signed to write the screenplay
Feldman paid a reported $150,000
for the film rights to Sam Locke's current
Broadway play. "Pair Game." and immediately
made a deal with Columbia for financing
and release of the picture which will be
made under the Feldman banner.
Favors Full U. S. Crews
For Overseas Filming
In announcing that he would take a full
crew from Holl>-wood to India for utlll/atlon
on his production of "Cobra." producer Roger
frodurrr Kncrr « urmaii. rlflit. shnwn
sa hr wrlromrs hl« brolhrr (.ene
on thr «•« nf 'Marhlnr ponunlly to
>rrvp their country In their anxiety to save
•heir pocketbooks Holl>-w

—
TOKIGHT 7.00
AIhivo arc rvaniplrs of movlrs on TV iiclvrrti>liie uhith evhibitors >;>>• hurl. The ••{'iiplain Hlood" ropy calls thr shnuing a "world
prrmirrr.'" thr "Mrclnla CUv" ropy iiiriudrs Ihr phraM- "fir>t run full lenglh" and the othcr^ play up movie personalities which the
rxhibilors have always fell were their own exriusive tnerchandisinK properties.
A 10-MARKET REPORT-
55 MOVIES ON TV A WEEKLY AVERAGE IN KEY CITIES
Stations Now Concentrating Old Features at Prime Weekend Moviegoing Times, a Survey Shows
By NATHAN COHEN
KANSAS CITY—In New York City last
week, a living room televiewer could tune
In at 7:30 p.m.. over charmel 9, and get
•Johnny Holiday." a 1949 release starring
William Bendix. If he couldn't catch the
early show, he could see the picture at ten,
and U he wasn't able to see either one of
the showings, the picture would still be available
for riewlng at the same time .';lot on
six consecutive nights during the week.
In Milwaukee, a viewer .spending Saturday
evening at home, had his choice of .seven
feature-length motion pictures between 8
p.m. and midnight. And while watching these,
he would be reminded constantly that on
Sunday he could see three features during
the afternoon and five In the evening.
PROVIDE RELENTLESS COMPE-nTION
This Is the kind of scheduling of feature
films which Is providing a tough, relentless
competition to motion picture theatre owners
across the country. For in the few years in
which the television stations have had the
backlogs of the major motion picture companle.s
for programming, they have adopted
most of the exhibitors techniques of scheduling
pictures, and the product once created
for theatrical showings is no longer relegated
to the .slough-hour late, late show. In market
after market, the TV programming is now
aimed at striking for audiences In prime
movlc-vlewlng time, with multiple showings
of a single feature during the week the rule
In many cities.
A .spot check of 10 major cities across the
country, from Boston to I»ortIand, Ore , and
from Dfrou to Dallas, by BOXOFFICE repr'
shows that television station
c; ive taken over the bag of booking
iricti long the exclusive property of exhibitors.
a.s wdl as their exploitation manual,
and are uMng them to lure the televiewer
to m«jvie?>-on-TV programs and away from
thealre-s.
'" '''-'I of moti "•-.»% hitting the
'• recrw in .icd Ls virtually
" ' " the backwash
1 in key mctro-
Ij>'..i..i. !. ]-i.r.vn theatres In
dffMn-i of 'hln a radius of as
c
much a^ lut a Saturday
afternoon movie, he has already been
saturated with movies in his living room. The (
onslaught starts early. 7:30 ajn. In .some Instances.
And by early afternoon he may have
seen three or four features, plus .several cartoon
programs. Usually, the stations start
with a western, toss In an action story or
two, and dre.ss the whole with cartoons and
vhorl.'-.
In Kansas City, first feature Is on tap at
16
BOXOFFICE February 10, 1958

'
7:30 am. SaturtUy Ttirn. at 11:30 ajn..
I pm md 3 30 p III Uicrr arc olhrr western*
and action .t'.orirx Driruit .ttarts ii« Saturday
film farr at am. On Sunday the fcalum
(Pt under way at 10 a m A im-ond
fraturr 1> on thr M-rmu at II am At 3 30
p m . there > a double feature OU>er» follow
at 3 30. « 30. 9. 11. 11 IS and 11 X> Double
featunw have moved mto ntany of the marliet.»
a.4 standard virocedure. both art«rnoon.H
and eveiiuiKv and one or tat} .itaUons are
exploltinc triple fealurM.
AIMED AT AOIXTS. TOO
The proKranunUJK. i»f cour>e. Is l»t aimed
•t the kid audience alone The promotloiu
to lien> Father aitd Mother at the TV ^et
o««r Uw weekend start early, too The televiewer
In Mlla-aukee Li told he has M-ven
fe«tures on lap between 8 p.m and midnixht
on Saturday. Uirre on Sunday afternoon ai>d
nve on Sunday night.
This kind of pru«!rammlng represents 30
per cent of the audience lost to television,"
one Milwaukee exhibitor said And this was
not the estimate for his theatre alone. It
was tor the entire Milwaukee area
BxhltMtors elsew-here tell a similar story.
"Those old pictures coming out of Salt
Lake City have sure hurt me." says Haruld
Chcsler who has a theatre In Bln«ham City.
•0 miles ixtrth The almost complete loss
o( attendance In the smaller towns can be
attributed to the features on television in
this area"
An exhibitor In Oregon told Arnold Marx.
BOXOPFICE rei)resentaUve In Portland, that
an announcement that Clark Gable will appear
In a mo\-le that nlfrht will keep 18 per
cent of his patron-s home.
Then there is the Sunday afternoon experience
exhibitors In Boston and the .surroundlQC
New England area had several
weeks ago.
The Boston problem ts a development of
the last five weeks When WBZ-T\' acquired
a package of John Wa>-ne starrers. and
whipped up a tremetKlous promotional campaign,
with full-page advertisements In the
dally press, a competing channel took to the
same stratospheric leveU in exploiting a
double bill offenng which combined "30
Seconds Over Ttokyx) " and "Ox Bow Incident."
The John Wayne opening feature to meet
this was "Red River" doubled with a Frank
Sinatra picture of several years ago. "Sud-
acnly-
DAYTIMF. GROSSES DOWN
The promotional warfare did the trick for
tbe .oUtioiui. but It whacked the dayllghto
out of afternoon theatre business The first
runs didn't suffer much, but grosses at the
neighborhoods were off So to 75 per cent It
didn't help any when the local press heralded
the TV tight with such headlines as "Battle
ot the MoTles Takes Over Television on
Sunday AltemooiLt." llils sort of competitive
maneuvering tor top listening audlenoea not
only hits at Bosuin. but the stations, beaming
Utclr Idecasta at all sections of New England.
have had some drraatatlng etfecls in nearby
towns One small-town exhibitor said that
on Sunday afternoons he has had as few as
three youngsten in his theatre We depend
on Sunday afternoon bustncM to keep us
out of the red." he remarked. "With candy
lales on and the kiddies torviklng us. we
will hare to told It thu Sunday afternoon
TV habit persists through the winter month.*
In New York, stations have developed a
pattern of repeating features at specUled
time slots throughout the week Last week,
ait an example, station WABC sche at I pm StaUon WABI) -rlieduled
"The Irish in Us." a 1934 Juiiies Ca«ney
reuturr. at 9 p m. Monday, 'I'ursday and
Wr also a John Huston
producUon via UA; "Return to Paradise"
(19531, which stars Gary Cooper; "Cai>tain's
PanidLse" (1953) with Alec Gulnne.ss— powerful
persuaders for staying home.
The big splash of post-194Ss Is in the New
York market, where the presence of seven
channels makes the battle for the viewer a
vast airfield of promotional acUvlUes. Latedated
pictures, as well as blg-nome stars, are
Important In IhLs area, and the distributor
who has a choice 1955 or 1956 feature to
unload ha.s no difficulty finding a buyer.
The sophlsUcatlon of the New York viewer
also enables the foreign producer to gel a
playdate for a picture which otherwise might
not find a buyer in other markets. Thus, two
weeks ago, of 85 different features offered
by New York stations, 20 or 23.5 per cent
were post-48s.
Along with the device of ILsting the year of
release, as a means of giving the impression
the air lanes are loaded with recent productions,
the television stations are not so subtle
In their direct promotional campaign. In one
way or another, they pretty well manage to
give the lmpres.slon that current movies are
Just around the TV antenna, or that pictures
already on television arc first-run.
In Kansas City last Saturday. WDAF-TV
announced all through the day that "Claudia"
starring Robert Young wxiuld be shown "first
run" Uiat evening "Claudia" Is a 1B43 SOth-
Pox release.
niE •DECEPTIVE' PHRASE
Tlil.s Ls not an i.solated incident.
Stations are advertising First-Run Theatres.
Hollywood Premieres and Flrst-Nlght
Theatres, to Imply availability of recent pictures.
In New Orleans. WDSU-TV recently
ran a scries of odverttsements proclaiming
"first run' MGM features CKLW-TV In
Detroit boasted in its display copy that It
was teleca.
BOXOmCE February 10. 19U 17

Movies on TV
(Continued from pnRo IT*
.statlon.s are not cniarcly lit fault. The mat
service which li provided by Uie television
dLstrlbutors to unschooled station executives
almost invariably con.sl.'-i.s of the same mats
which were used when the picture wius first
distributed theatrically These frequently carried
the phrase First Run" and "Latest
Release" and other terms expressing the
Ume element. But, this Is not always the
case. Most stations have by now established
of promotion, and exhibitors
their own style
feel that when locally-prepared ad copy includes
deceptive phrasing, there Is only one
mteri'retation of the act they can make.
DIVERSIFIED TIEVPS MADE
Despite all this, exhibitors In some of the
cities have looked with professional admiration
on the campaigns wliicli the TV people
have promoted to launch such series as the
MGM pictures and other package deals. The
television people have not been niggardly
about expense. They have gone all out. The
campaign which Cleveland's KYW launched
to Introduce its MGM features had all the
earmarks of a grade AAA saturation drive by
an old hand in the movie world. Billboards.
Ueups at the libraries, bumper strips, radio
and newspaper space, public transit cards,
window tieups with costumes from MGM
films on display—all of the tried-and-true
were there.
The Cleveland station did not report what
it spent on the campaign, but in Milwaukee
where WXIX conducted a "crash" campaign
to sell its lineup of old movies, the promotion
was said to have cost $70,000. This "crash"
campaign approach Ls a favorite technique
of the television people. They like to explode
their wares with TNT impact. An example ts
Salt Lake City. In November, all three stations
scheduled their top movie attractions
and plugged them on billboards, over the air,
via heralds, and almost every other type of
media. Each day during the month, the stations
carried from a page to a page and
one-half of display copy in the local newspapers.
Only motion pictures were promoted.
Other types of attractions were lirtually ignored.
CAMPAIGN A
SUCCESS
TTilrty days of this .sort of blasting was
highly succe.ssful. The stations had everyone
talking about movies—on TV. As for the
effect on theatres, one Salt Lake City exhibitor
commented. "We nearly died." The
30-day campaign moved the old movie programs
of two stations Into the top ten attractions,
and the third station, low until then
on old pictures, was forced to expand Its
feature film offerings to meet the competition.
ProfesRional admiration halts, however,
when the campaign.s Imply that the "latest"
In movlcti arc on tap. or that the programs
are "first run" or that "all the late ones
are on the way." In .several instances, exhibitors
have made direct protest* to slatloaortland's Oregon
Journal and the Milwaukee Journal also have
tabloid magazines for TV news.
SITUATION IN DETROIT
"Look at this," commented one Detroit
theatreman as he exhibited tearsheets from
a Detroit paper the other week.
"They give 312 inches to TV and 52 for
radio, and all they get in paid space is 95
inches. But, theatres which took 88 inches
in display .s[>ace and 84 inches in directory
space got only 84 inches for free."
On that same day. the Detroit Free Press
carried four times as much paid movie space
as free space, while television got six
times more free space than the TV stations
paid for.
Does it do any good to take the matter
of the disproportionate spread in free publicity
up with the newspaper publishers? BOXOF-
FICE representatives checked into this matter,
and the answer is both "yes" and "no."
There are instances where the publishers
can be sold on the inequality of the practices,
and a change is made, but more often
than not the new.spaper people arc convinced
TV news carries greater reader Interest
than movies. Salt Lake City exhibitors
went to the paper In a body, and got their
equalizer, but a trip to the Milwaukee Journal
by Wisconsin theatremen brought them
nought. Tlie exhibitors were told they got
plenty of news breaks by way of stills and
planted publicity all through the year.
On this matter, correspondents reported
exhibitors face a problem which .some of
them may not realize: Newspapers on many
fronts have a direct financial Interest In
television stations. Much more than many
theatremen realize. In the 10 spot-check cities
Included In thli .survey, new.spapers own 14
television stations. There are 160 stations
across the country which are wholly owned
by newspapers or In which newspapers have
a financial stake. This represents approximately
30 |)er cent of all commercial stations
on the air. In .some cities. new.spa|}ers
own two stations. And. with newspaper-owned
stations in virtually every major market. It
seems likely that TV news will continue to
obtuln a substantial volume of free space. It
will take quite .some convincing to get the
equalizers, exhibitors agree.
NEWSPAPERS OWNING TV
A partial list of newspapers owning TV
stations shows what an upperhand stations
can hold in the matter of equal .space or not;
The New York News, tlie Portland Oregonian.
Chicago Tribune, Milwaukee Journal
and Milwaukee Sentinel, the Dallas Times
Herald and the Dallas News, the Detroit
News, the Minneapolis Tribune and the St.
Paul Pioneer Press in Minnesota's Twin City
area, the Boston Herald and Traveler, Salt
Lake City Tribune, Los Angeles Times, the
Washington Star and the Washington Post
in the nation's capital, Des Moines Register
and Tribune, St. Louis Post-Dispatch, Philadelpliia
Inquirer and the Philadelphia Bulletin,
Cleveland Press and Cleveland Plain
Dealer, the Kansas City Star, and the Oklahoma
City Oklahoman.
Exhibitoi-s offer no set solution to the
movies-on-TV problem. Almost universally,
they told BOXOFFICE correspondents that
distributors .should end all sales of motion
pictures to television stations. They expressed
a hope that both Allied States Ass'n and
Theatre Owners of America will be successful
in their efforts to persuade the filmmakers
and distributors to adopt such a policy on
post-1948 pictures. Meanwhile, theatremen in
various sections of the country have undertaken
campaigns to assure moviegoers that
the pictures they are now playing will not
be shown on TV for years to come. In Indiana
and Ohio, the regional Allied units
are distributing a trailer to that effect, and
In other sections of the country exhibitors
are including similar information in advertising.
PINANSKI RECOMMEND.\TION
But. in Boston, the veteran circuit operator
Sam Pinanski recommended that a company
be formed, backed by sound exhibitor capital,
to undertake the distribution of post-1948
features on a rerelease basis. There's a lot
of good gold to be mined out of the better
pictures, he contends, and theatres as well
as the companies could benefit from them.
"Becau.se of the shortage of quality pictures
today." he says, "some of the better films
now in the vaults could be brought out and
.shown in theatres. I am referring to the better
postwar pictures of all the studios. True,
they would have to be publicized wholeheartedly,
but I believe tltey could do good business
today.
"The public apparently is not seeking a
release date as much as good entertainment,
even tliough the stars might be too old to
play their original roles today.
"After all." says Pinan.ski. "this Industry
should lAke pride In Its product and theatres
should be given a chance to con.sume the
product In whlcli the exhibitors In the first
place supplied the boxofflce money to the
dls-trlbutors."
He believes that if the compiuilcs could get
their revenues from rerelea.sing rentals, they
would not be tempted to sell to TV.
18 BOXOFFICE February in. 19.S8

Murray
Film Truck Strike
Ends in
Pittsburgh
nrraufiitiH nic ii.-ikc o{ aim uuck
drlvrrs of '.hr Cxhlbltun Srnlcc Co riidnl
FH>ru«r>' ^ Mrnibrn u( thr tnunstrn union
luul brrn of I film* drllvrr)' rut" for 50 •>.
but h«d contlnuMl with nr«sp«p«r drllvrrlm
A nutnbpr of ihnklm In the trirltoo' h»tl
br»n forc*d to cloae when film ahl^unrnln
»rrr cut off Drcembrr 18 Uumuf much of
Ute *«v«n »'(«ks of thr strtliF cold stormy
w«*th«r with snow, slush and Icr on thr
tlt(hwa)-s handlc«pppd rxhtblton who tnrd
to coinr to thr rxchan«rs to pick up and return
prtnts.
In recent weeks a number of film trucking
aarrtcea were formed, and severul circuits
were prepared to operate thrlr own trucks
The Brte wiup was completed for service for
two doaen theatres: also there were runs
planned from Altoona and Bradford, and thr
West Virginia area srrMcrd from Plttaburgh
was to rnter film drllvrr>- trucks Reports of
chartering and appllcatiorus for charters for
these proposed ser\-ices were conflicting on
PUmrow. Just what thr theatre ownersoperators
and ao-called "co-ops" will do was
not determined at the time that ESCO announced
senrtce would resume Pebruar> &
Pathe Newsreel Film Bid
Is Declined at Auction
NETW' YORK— TSie public aucuon Tuesday
I4> of the huge Wamer-Palhe newsreel film
library resulted in an unacceptable bid of
137.000. (ar below what had been expected.
and efforts to sell it will continue.
News Magazine of t^e Screen, a series of
two-reel documentanrs. was bid up to 8130.-
000. and one-reel and two-reel shorts got a
lop bid of $30300 It was not Immediately
stated that the bids would be accepted
Up for sale was the Pathe library- founded
at the turn of thr crntuo" by Charles Pathe
It contains many historic scenes It was sold
In 1M7 by RKO Pathe Picture.- to Warner
News. Inc . a subsidiary of Warner Br» WB
sold tile library to Studio Films, which became
Pathe Pictures in August 1956 The purchaser
paid 1500.000 Walter E Heller & Co .
financing company, foreclosed Its mortgage
on the assets of Pathe Pictures
It was a representauve of the Heller company
who said It reserved the right to apprtnre
all tales The would-be purchaser of
the film library was Mrs Roberta L. Dewey,
vtdow of John Dewey, philosopher, who reportedly
planned making educational films
trcm It
Taplinger Resigns Posf
As WBAd-Publicify Chief
New York—Robert «<
Tapllngrr h*« re-
•igTird x< vlf»-prr«ldrnl ind dlrrrlor of
sdtrrtlOnc And puhllr rrUtlon« for \\»i--
orr BroK. PIrturrv (•> devoir hU full time
to hh dallea &• rhalrnun f ihr public
relaUotm firm of Knttrrt >> Tapllnsrr
.\jaorUU-i
Tapllnfrr >olnrd Ihr film rompant two
mLT* sgo but rrlalnrd hl< Inlrrrvt In Ihr
pobltr rrUtion< acrnrt whU-h wa« organlied
In IMS with nfflrr^ In Vrw York.
fhlrjifo. l.ty% \ncrlr« and l-«>ndon
Univ
Stockholders Want
Directors of Own Stock
Nrw YORK -Two stockholders of UnlvrrMil
picturnv have submitted resolutiuiu
that step* be takrn by thr board
of directors to provldr that rsch dirrctor.
rxcept nomlnrrs of Drcca Rrcords. shall
own at least 100 sharen uf the common
or preferred stock of the company Stockholders
will be asked to vote on the resolution
when tliry mret in Nrw York on
Murch 13
Tlir two stockholders who recommendrd
the proposal gave as reasons the following
"Tht last proxy .statemrnt disclosed
that fivr dlrrctors. not nomlnrrs of Decca
Records, owned no stock whllr a sixth
ownrd only seven shares of common.
Until such time as Universal Is merged
with Decca. there Ls no reason why dlrrctors.
othrr than those nominated by
Decca. should not be stockholders."
Universal management Is opposed to the
resolution because "It does not believe
that financial investment In the company
should be made a determining factor In
the qualification of an Individual to serve
as a director: the company, in such event,
might be deprived of the services of persons
who can make valuable contributions
to the company as directors.
Since the organization of the company.
Its certificate of Incorporation has provided
that directors need not t>r stockholders
"
Simplex Shifting Operation
To Pleasantville April 1
NETW YORK—Simplex projectors, sound
system.s and associated accessories after
March 31 will be manufactured in the Pleasantville.
N. Y .
plants of General Precision
Laboratory. Inc James W. Murray. GPL
president, said that all manufacturmg operations
of GPL's subsidiary. Simplex Equipment
Corp.. formerly International Projector
Corp in Bloomfleld. N J . will be ' I
.suspended
Murray said the step was being taken to
bring production of Simp>x rquipmrnt Into
closer proximity to GPLs research and development
facilities Thr Simplex headquarters
and key engineering and sales personnel
will be transferred to Pleasantville. The full
line of current Simplex equipment, as well
as parts for earlier models, will continue to
be available through the 27 branches of National
Theatre Supply Co . said
Auto-Dlne equipment, an electronic ordering
s)-stem for drive- in restaurants, formerly
manufactured by Slmplrx. also will be manufactured
by OPL in Pleasantville
O PL Is a subsidiary of General Precision
Equipment Corp.
Luncheon Aids Hospital
.M.A vuitK i-..'i> jv,..^, :..i u.f Will
Rogers Memorial Hospital was raised at thr
luncheon Dec 3. 1947. honoring Prrd Bund,
chief of the Army and Air Ptorrr MoUon Picture
Service, on his rellremrnt A chrck for
that amount has t>e«n tumrd over to A
Montague, president of the honpltal. t>y Oscar
Morgan, chairman of the luncheon
Exhibitors Opposing
Age Bar Legislation
BAl.r:" vigorous opposition to a
proposrti .- ..-i'. would bar children under
10 years of age from certain motion pictures
was expressed hrrr by thr Allied Motion
Picture Theatre Owners of Maryland Jack
L. Whittle, the group's president, emphastxed
that the organlzaUon Is against the law only
because It would be "unworkable."
•The theatre owners havrn't any objrctlon
to a criminal law which would prohibit showing
of picturrs unfit for human ryes" Whittle
.said "We are entirely opposed to films which
place undue emphasis on sex and make a
display of nudity We make every effort to
keep our mcmber.s from showing unfit pictures."
However, the proposed law "would put us
In the same position as the tavern owner
checking age cards." Whittle added "But
the tavemkeeper might check four or five
cards In a day and we would have to check
hundreds
"If the law were passed, what would the
owner of a diive-ln theatre do? He would
have to check ages of children In autos with
parents He'd have to practically Une the
crowd up against the wall."
The Allied group Includes owners of 87
theatres, most of them in Baltimore neighborhoods.
"In our 40 years of existence, we have lived
with censorship and have never gone to
court to have an unfit motion picture shown
In neighborhood theatres." declared Whittle.
"It Is our desire and effort at all times to
keep the membership from showing pictures
condemned by the Legion of Decency or by
the censor board or generally considered
unfit "
The proposed law a> opposed by the Allied
organization would read that any conviction
could result In a $6,000 fine or six months'
Imprisonment.
Simultaneously with the Allied group's official
comments, delegate Samual Culotta
urged members of the Maryland General Assembly,
now in session, to Join m sponsoring
a bill that would restrict the showing of
certain movies to children 16-years-old or
younger.
C Morton Goldstein, chairman of the
.Mao'lsnd SUte Board of MoUon Picture
Censors, said protection for younger children
Is necessary. The censor board is seeking an
age restriction law to be put Into effect for
certain t>-pe5 of films
No Toll TV Testing Until
Congress Acts on Issue
W Asliliict'in— I hrrr will br no trwta
of l«ll lrlrvl\Jnn lhl» rear. Thr llmjie
Intrrstatr and K€>rrlgn (onunrrrr

•
Witness
February
Business Upturn Continues in N. Y.
With 26 Pictures Above Average
NEW YORK The cmouniKinK upturn of
busincvs at fipit-run theatres continued to
make tura-tlles hum Palrona«e wns so well
dUtrlbuted among 27 first-run houses that
26 of them came up with better than average
grosses in the period, even Uiough 24 of the
screen programs have been showing several
weeks.
A new picture at Uie Radio City Music
Hall always means strong business, and
"Seven HllLs of Rome" came through with a
smash opening week. Including a near-record
opening day "I was a Teenage Frankenstein."
another new picture, at the Paramount, was
just fair.
Leading the many holdovers was "A Farewell
to Arms." very good in Its second week
at the Roxy. and •Ralntree County." which
was big in Its .seventh week at Loew's State
but Just fair In Its seventh and final week
at the east side Plaza. The third week of
"Bonjour Tristesse" at the Capitol Theatre
was only slightly over average.
Both '-The Bridge on the River Kwai." in
its seventh week at the RKO Palace, and
"Around the World In 80 Days." in its 68th
week at the Rivoll. were again complete capacity
for two-a-day performances. The
wldescreen version of "Henry V" started a
two-a-day limited engagement at the Odeon
Theatre Wednesday (5i. making five playing
in the Broadway area.
Pour other pictures opened during the
week, three of them with benefit openings,
Me«t the drivein tamed Smith learn V. C
Smith, Sr. (left), designed end built the nation's
(irjt dri»e in. in New Jeney, in 1933 Son
"Cronny." alto an inventor, developed the automotic
theotfe eiit control system "TRAF-I-
TROL"
Fother and son unanimously agree Plost X Plate
IS the greatest improvement to outdoor screens
since they built the first one 2S yeors ogo The
circuit thev operate out of Strafford, Pa., will
be IOOOd Plost X Plate this yeor.
Nov you do not have to »ode through 2S years
of trial and error to make this important discovery'
Plost X Plate It ovoilable on nationwide,
company guoronteed ttrrice to tTtryofl*,
everywhere with
"Twice the Picture for Half the Cost"
Write today to GEORGE ENGLISH
PLAST X PLATE
BERWYN, PA.
for the Prosecution" at the Astor.
•The Quiet American" at the Victoria and
"Beautiful But Dangerous" at the Mayfalr
"Spanl.sli Affair" opened at the tiny OuUd
"And God Created Woman" at the Paris
atid "The Bride Is Much Too Beautiful" at
the World, both BrlgUtc Bardot films, remained
smash In their 15th and second
weeks, respectively, a.', did "Gervalse." the
Maria Schell picture, now playing al both the
Baronet and the Fifth Avenue Playhou.se.
Other art house films which continued to do
strong business Included: "Golden Age of
Comedy." In Its sixth week at the tiny Embassy,
formerly a newsreel house; "Gates
of Paris." In Its third week at the Pine Arts,
and "Old Yeller," the Disney film In Its sixth
week at the Trans-Lux 52nd St. Theatre.
(Average Is 1001
A^tor—Wild It the WiiK) (Poro). Btti wk 120
Boronct- Gervolte iCont II, 12th wk 150
Capitol— Bonjour Trittctse Cot), 3rd wk 120
Critenon- The Ten Commondmenti (Poro), 65th
wk. ot Two-o-]oy 1 30
Embossy—Golden Age ot Comedy (OCA), 6th wk. MO
Fine Arts— -Gotci ot Porit (Lopert), 3rd wk 130
5th Avenue— -Gcrvoiic ConT 1), 3rd wk 160
55fh Street—The Bolihoi Bollet (RFDA), 7th wk. 110
Guild— The Ship Wot Looded Film Reps), 3rd wk. 110
Little Carnegie -The Adultcrctt (Times), 3rd wk. 120
Loew's Stotc— Rointrec County (MGM), 7th wk 140
Moytoir—The Enemy Below 20th-Fox). 6th wk.
Normondic—The Story ot Vickie (Buervj Visto)
Odeon—Pursuit ot the Grot Spee RFDA), 6th wk
Palace—The Bridge on the River Kwol Col),
7th wk. of two-o-doy
.200
Poromount— I Wot o Teenage Fronkenitein (AlP) 120
Pons— And God Creoted Womon iKingsley), 15th
105
115
100
wk.
170
Plaza— Rointrec County (MGM), 7th wk 110
Rodio City Music Hon—Seven Hillt of Rom*
(MGM), plus stoge show
. 160
Rivoli^Around the World in 80 Doyt (UA),
68th wk, ot two-Q-day
200
Roxy—A Forewell to Arm< (20tt>-Fox), plus stoge
show, 2nd wk -
.150
Sutton—Smlln of o Summer Night (RFDA), 6th
120
Trons-Lux 52nd—Old Yeller Bueno Visto), 6th
wk
120
72nd Street— Beggor Student Baker), 2nd wk. no
Victoria— Poftit of Glory lUA), 6th wk 125
.Sorner—Scorch tor Porodite (SW), 19th wk. ot
two-o-d wk. . . 90
PloyhouM- Untie Vonyo T&ne), 2nd wk 100
Stanlev Soyonoro A (^ 6th wk B5
,
Townc Seven Wondcrt of the WorM (Cinoromo),
6lh wk. 100
'Rointrec' Second Week
To 175 in Bullalo
BUFFALO "Ralntree County," in Its .second
week lit Shi-as Buffalo, turned In a
healthy 175 and sUyed for a third week
"Pe>-ton Place" ended Its run with a fifth
week of ten days and reported a 120 for
that period
Buttol > Ralntree Counfr (MGM), 2nd wk 175
Cento' Soyonoro (WBi, 6tfl wk 105
entury—foyfOB Ploee (20lh-Fo»). 5Mt wk
!10 doyti 120
C.nemo-TlM Third Man >;0lh-Fo>), roittuoi 90
Lotove'ie- The Tarnithed AngeH lU-l). 2nd wk 100
Coromount Fort Oobbi WB) 125
Film, Society Notables
Attend 'Quiet' Benefit
KEW YORK—More than 1,000 film and
society notables attended the benefit opening
of Joseph L. Manklowicz" "The Quiet American"
at the Victoria Theatre Wednesday i5i
for the International Re.scue Committee,
which received the proceeds for the charity
performance.
A total of $23,400 was raised for the Committee
al the charity premiere.
Among those who came on from Hollywood
were Manklewlcz, who produced and
directed the film, and Glorgia Moll. 19-yearold
German-Italian beauty who made her
American screen debut In the picture. Robert
S. Benjamin, chairman of the board of
United Artist-: Max E. Youngstein. vicepresident;
James R. Velde. general soles
manager: Roger H. LewLs, national director
of advertising, publicity and exploitation, and
Al Fitter, western division manager, headed
the UA contingent from the home office.
The Duke and Duche.ss of Windsor headed
the social celebrities on hand, others being
Gardner and Mrs. Cowles. Anthony and Mrs.
Drexel Duke. Mrs. Marshall Field. Bernard
and Mrs. Glmbel. Moss Hart and Kitty Carlisle.
Serge Obelensky. General and Mrs.
David Sarnoff. Mrs. Ogden Reld, William
and Mrs. Zeckendorf and Mrs. Cornelius
Vanderbilt Whitney.
The event was covered by NBC Television
Newsreel. the Voice of America and NBC
radio, who interviewed some of the celebrities
and government dignitaries entering
the Victoria
Gina Lollobrigida Film
Premieres in New York
NEW YORK -"Beautiful But Dangerous"
opened Wednesday (5i at the Mayfalr Theatre
with many notables present to see the
20th Centur>-Fox picture and Gina Lollobrigida,
who was introduced from tlie stage by
Eld Sullivan, television personality. Part of
the proceeds went to the American Committee
on Italian Migration.
Others present included Rinaldo Pelrignanl,
Italian deputy consul general: Robert
Alda, who stars with Miis Lollobrigida in the
film: Dr Maleno Malenottl, producer, and
Maria Sallas, opera star.
Republic Lost $1,362,420
During Last Fiscal Year
NE\V YORK -For the ti.scal ye;ir ended
Oct. 26, 1957, Republic Pictures and Its subsldlaricji
report a net loss of $1,362,420 after
a credit of $500,000 recoverable under the
carry-back provisions of federal Income tax
laws.
For the fLscal year ended Oct 27. 1956,
there was a net profit ol $1,023,401 before
federal t-ax provision, estinmted federal tax
on income of $265,000 or a net after taxes of
adult rating
Named to Pepsi-Cola Post
NKW YORK Hivny Welncr has been appointed
assLstant manager of national theaUe
sales for the Pepsi-Cola Co. He succeeds
Jack Crawford, who recently resigned the
post.
Welner has been with Pepsi-Cola for the
last three years and was transferred to New
York from the Chicago sales division.
E-2
BOXOFFICE
:
10, 1958

KIALTO THEAm
COMPLETE
AND UNCUT
VERSION
71 '^'"Tm'e
NUDIST PARK
ALSO PLAYING IN
^ ROCHESTER-BUF-
^ FALO-SYRACUSE
DAy^ EMANUEL
511 FIFTH AVENUE
NEW YORK 17, N. Y.
Tel. MU 2-3056
MOT TO BE COMPARED
N Y. STATt SEAL I
^/TM OL V. CENSOR -
B.»9o»o I
^(/f MUPIST PICTURES'
AVAILABLE FOR BOOKINGS!!
Contact:
EXCELSIOR PICTURES CORP.
1564 BROADWAY
NEW YORK 36,
N.Y.
Tel. CI 5-6157

now
BROADVJAy
I^EvKR HUTNER. national pubUclty mana«rr
of Warner Bros Pictures, become a
(>»;>« last week when Mrs Hutner RHve birth
to a son who hius l>een named Eric. • * ' Mr.
and Mrs Ben Rosers hes art director of
Burhnnan «i Co.— hove announced Uie cn-
(ra«ement of their daURhter Joyce Carol to
Martin Lloyd Nudelman. Aii AURUst wedding
I* planned • ' • Producer Sam SpleRel off to
Europe to visit cities where hLs "BrldKe on the
River Kwal" has been bearances in connection
with "Cowboy." In which he is featured
and which will open at the Capitol
Theatre February 19.
Curt Jurgens, German film star who has
recently played In "The Enemy Below" for
20th-Fox. "Bitter Victory" for Columbia and
"For Love or Money" for U-I. attended the
opening of "Oh! Captain" Tuesday i4i In
which Tony Randall, 20th-Fox player, is
starred. Also on hand were Rosemary
Clooney, songstress-wife of Jose Ferrer, who
directed and wrote the book Dolores Grey.
Sir Cedrlc Harwicke and Dagmar were also
on hand. Leon Ames. Dorothy McGulre and
James Whltmore. all refugees from Hollywood,
opened In "Wlnesburg. Ohio," at the
National Theatre February 5 • • • Scott
Moore, who appeared with Marlon Davlcs in
silent films, was signed by Harold Robblns
for "The Pusher, ' being shot In New
York by MIro Productions.
Joanne Woodward and Puul Newman, both
starred In "TTie Long, Hot Summer" for 20th-
Fox. new to Europe after their recent wed-
Don t
Blow Your Top
SPECIAL
Mtt %• Jktm Siooit Old Oapandabb
MtWTOt* FILMACK
410 NlKlti
Always Quick • Always Good!
ding In Las Vegas for an extended honeymoon.
Two • • • Hank players, the bearded
Jiunes Robertson Justice and the singing star
Jerry Wayne, trekked to Seattle Justice,
accompanied by Geoffrey Martin, Rank
ad-publlclty head, also will visit Detroit,
Chicago and other cities en route to the
northwest opening February 12. Wayne, accompanied
by Leo Plllot. Rank exploitation
manager, will visit 20 cities In connection
with openings of his "As Long As They're
Happy." in which he Is featured. " ' • Wayde
Preston, star of Warners" "Colt .45," came In
from Hartford Friday (7> as part of his 11-
clty f)ersonal appearance tour In connection
with his weekly half-hour TV series.
KAKIil It NOW A KAKKKK — \Valt»r
"•Ked" llarlMT of CcK-a-Cola is welcomed
as a newl.v cltnted barker in New York's
Variety Club Tenl No. by Chief B;irkrr
3.''>
Ira Melnhardt (left I and Charles Okun.
meml)er of the crew and a director of
TrafaUa Hospital, the tents heart project.
Al Altman and Assistant
Resigning from MGM
NEW YORK— Al AUnian. MOM eastern
talent executive, has ri'slgned, effective Saturday
1 15 1, to enter Independent production.
Dudley Wilkinson. hLs assistant, Ls leaving
the company al the same time.
Altman established MGM's first talent office
in New York In 1926. He sent many
players to the coast, among them Joan Crawford,
Spencer Tracy, James Stewart, Ava
Gardner. Ann Sothem. Montgomery Clift,
Richard Widmark, Harry Belafonte, Charles
Cobum and William Bendix. He made the
first screen test of Alfred Lunt and Lynn
Fontanne for their roles in "Tlie Guardsman.
'•
Before Joining MGM, Altman was east«m
production repre.sentative of Louis B. Mayer,
in charge of distribution and finance. In
his new production venture he will work out
of a New York office.
Feldman Quits Ascap Post
Due to Old Leg Injury
NEW YORK—J M. Collins, sales manager
of the American Society of Compo.sers. Authors
and PublL-shers. has regretfully announced
the resignation of Samuel Feldman.
his assistant, because of an old leg injury.
Feldman's physician has advised him against
the tensive traveling required by his duties
as assistant sales manager. His work will be
distributed among other members of the
staff.
Feldman had been with Ascap for more
than 22 years. He was successively manager
of the Cincinnati. Cleveland and Baltimore
offices, eastern division majiager and assistant
sales manager since 1954 In charge of station
relations. He will enter business In his
home city of Baltimore.
Open-House Party Is Set
By Movielab Color Corp.
NEW YORK— Movielab Color Corp will
stage an open-house party Tuesday ill' at
Us expanded processing plant at 619 West
54th St It has long had black-and-white facilities
Now available also are Movielab Color
ditive scene-to-.sccne Kodachrome printing.
•Tlic .Sceptre and the Mace "" President Saul Jeffee will be host.
If
George Thomas Jr.. publicity director for
Otto Premlnger. has resigned to Join Blowitz
& Maskel as publicity chief for Stanley
Kramer. George, who hod been with Preminger
for the lost three years, recently moved
to New York from Hollywood. He now will
return to the coa-st. Myer Beck Is Kramer's
eastern publicity representative. • • * Americo
Aboaf. foreign general manager and
vice-president of Universal International
*
Films, hopped for Europe.
' • The painting
titled "Cowboy" by Peter Hurd has been
placed on display in the inner lobby of the
Capitol as a plug for "Cowboy." next attraction
at the theatre. Painting is valued
and insured for $25,000. • ' * UA's general
sales manager James Velde held a sales meeting
for the centra: district in Detroit Thursday
(61. * • * Producer Aiihur Homblow is
in town for parleys with Gina LoUobrigida
on "Solomon and Sheba," which he will produce
overseas for United Artists next summer.
Marshall Rothen of Kenyon & Eckhardt. ad
agency, has been elected chairman of the
board of the National Television Film Council.
Donald Mack of Filmack Trailer Co. was
named chairman of the program committee
• • •
The College of Advanced Science has
reserved the first mezzanine section of Radio
City Music Hall for the opening night of
"The Brothers Karamozov," next attraction
at the theatre. ' • • A copy of Dell Publications'
picture edition of "Wltne.ss for the
Prosecution" was presented to the first 100
patrons who attended the New York premiere
at the Astor Thursday. • * * Film
Daily's editor Chester Bahn became a grandpop
again last week when Mrs. J. Philip
Bahn, his daughter-in-law, gave birth to a
second daughter named Susan.
Canadian Films Are Shown
By Consul-General in N.Y.
NEW YORK— Harry A. Scott, Canadian
consul-general In New York and Mrs. Scott
were hosts to 30 people at a buffet dinner
Wedne.sday i5i prior to a showing of "The
Sceptre and the Mace." a 29-mlnute color
film made by the National Film Board of
Canada, at the Museum of Modern Art.
Three other Canadian films .shown were:
"
Tlic Lively Pond "A Chalry Tale" and
•"City of Gold." which have won prizes at
the Venice and Cannes Film festivals
•"City of Gold"" and "A Chalry Talc"" will
be distributed In the U S by Klngsley International
and Republic Pictures will relea.sc
negative, color Intermediate and positive
proce.sslng and color -balanced exclusive ad-
E4
BOXOFFICE February' 10. 1958

. The
Par*'.
' .Tvires
. . . Ftank
ALBANY
Paramount Sells Backlog
C*u\ J rilman. who durtnn hU 34 yMU> of
To MCA for $50 Million
nervier m the motion picture Indu^to'
•cqutrrd • rrputatloii u.t a krrn Jucttcr o( New Vorli— llariie* HaUlian. prrsldrni
product. Judsn nil (llnv> by comimrlsuti with of l>ar«mouiit rirturr». aniiuunred KrIdajr
i7i thai llir raimpany has M>ld lla
'
-Oonr With li»r Wind On this ba.^L^, hr
rales "Pryton Plucc" nl 70 per cent "u very prrlMN llbrar> "f rruliirrs t« M.injcrnirnl
Curl' "' \mrrlia. hrjdnl In Jiilr»
fine picture " When » friend suitRceted thnt
"Gone" wax produced in another era and
( Xrln. who iil Is hrjd o( :\lusli- ( nuids the test of today.
ju.->t as well aa it did when flr>t re-
wlilth a|iiiro\liii.«telv 30 per rent will be
111 r.«sh. the iNtlaiire lo be cUAritiilrnl by
leased Look at the picture In a .icreenlnR
the purrtiAiirr.
room now and »ee if I am ni>t rlKht. 'Oone
\fter the
With the Wind.' In my estimation. Is the
$35 mllllun has been received
(rnttesl film yet made " Other current
h« I'jraniouiit. It Is to Ix- paid another
rviMkses
which Ultman mte.s hltthly Include 15 iKlllloii to \tr drrl>rd (mm > minimum
111
"Sayonara" and "Don't Go Near the Water"
60 i>er rent of cross received b> >l.in-
Be had not viewed "Brldite On the River AUrmrnl Corp
KwaL'
In Albany to plant publicity for a bracket
of comlnn United Artists pictures—The Quiet Clark Ramsay Assumes
American. Path.s of 01or>-. The Vikings. Wltn«s
for the Prosecution and God's
New MGM Ad Post
Little
Acre— BUI Shirley prescribed "more vigorous NEW YOliK LUUK
Wlu)sf lippromotion
of all plctureK" as Imperative in polntmcnt wu.s annoui.'
A eek to the
the highly competitive market of today. newly created post of
Shirley, who during the years he operated a MOM studio advertising
manager. hu.s as-
strtng of Schenectady theatres won attention
(or an unending scries of original and spectacular
campaigns and .stunts, believes a Howard Strlckllng. disumed
his new duties
steady firing of the publicity guns pays off. rector of advertising,
publicity and exploitation,
of Loew's. Inc .
llob Lamont of Lamont Theatres and wife
are vacationing in Fort Lauderdale. Flu. They made the appointment
planned fre-men and priests
Funeral for Lew Brown
Of Songwriting Team
itncc last August, the SpanUh-made film
wa» finally previewed in the Stanley Warner NE\V •\'ORK ^ .
for Lewart
house, for Bithop William A Scully

. Mr.
Prank
. The
. Several
. Funeral
. . Two
. David
on
. . Former
. .
and
PITTSBURGH
r^rotgr Wuko. Porl»«e rxhlbltor. WM rerircted
to hi.s sixth t«rm &s pi^sldrnt of
Poruup Drtflopment Aisn. Hf ha* headed
the icruup snce lis orK&ntzatlon and is a
representative to Malnhne Indu.strlal Development
As6'n. parent organization of the
area developers Fllmrow's John Maloney
has been elected to the board of directors of
Mercy HoApttal . Lewis and Earl
Beckwith of the Blatt Bros Theatres office
have been especially busy for the past two
months. ha%-lng taken over film delivery
duties to circuit houses because of the ESCO
film truck Knke
Tyrart Theatre. Valley Head. W Va .
closed Filmrow report is that a new outdoor
theatre will be opened In the Beaver
Palls area Theodore Grance. outdoor circuit
exhibitor. Is recuperating In Allegheny
General HosplUl where he underwent surgery
. and Mrs. George Tlce observed
their 35th wedding anniversary February 2.
He is a former film distributor who has operated
drive-ins here in more recent years.
Wintry onsJaorht posed problems for theatre
owners who have been forced to come
into the film exchanges to deliver and pick
up their shows A five to 15-inch snow
blanketed the instate area in the seventh
week of the strike of ESCO film truck drivers
With the biggest snowfall of the season over
an ice base in most parts of the area, exhibitors
were hard pressed to get to FUmrow
and back to their homes . dozen
New Castle Cub Scouts toured the Penn Theaatre
there m connection with the Cub's
monthly theme 'Movie Makers." Accompanied
by Den mothers and supervisors, the youngsters'
tour was arranged by Leo Mickey and
Flobert Woodrlng. projectionist ... A welcome
visitor was Sid Cooper. UA district
m a n ager, who got his sales training at this
branch some years ago.
Aaocisted Theatres Is inaugurating birthday
clubs for kiddies at theatres: including
the Perm. New Castle: Leona. Homestead,
and Bellevue. Belle\-ue Members receive
identification cards, weekly programs and
birthday greetings a: the proper time, the
clubs beln« handled by John Glaus, ad director
for the Stem family circuit . . Jack
K&lmenson. WB manager, licked pneumonia
and returned to his Fifth avenue apartment
from a local hospital . Trlstate Drivein
Theatres Ass'n renamed four board members:
George Stem. George Saittls. Emest
Warren and Dario CasteUl for this year Holdover
board members are James H. Nash.
Oabe Rubin and Theodore Grance. The meeting
was held Ui
the Carlton House following
a dinner which upwartk of three dozen memben
attended Prior to dinner, cocktails
were s«rved by Raymond Showe and his Theatre
Candy Co. In attendance from the
Showe organization were Knute Boyle. Joe
L*mb and Sam Pace
Frank Ray. a Filmrow landmark, has been
laid off by Pittsburgh Film Service, operated
by ESCO Frank has been a film shipper
;-;r 4« y^an All his friends—and that's
all IV plus many outside of the
ind » r.ci: b* back on a .%hipping
.
pof Matt Is a Paramo-..
United
.
Artbu.
Rank and b
The Elm
Theatre at 'I i ,o .-cj by Robert
Jaun vtw laid tt wu qiute Impossible to
continue Brock-* ; . i.-
Brockwa>. ...^ _"-t.ii dark In n- :.- -, using
original undubbed prints Larry Seldelman.
BV manager, really has a hit on his
hands m "Old Ifeller" . Irw-ln
exhibitor Abe Beter again directed a successful
March of Dimes campaign in Westmoreland
County . Kimelman. who has
returned to the film indu.strj' as Rank Film
Distributors manager at Philadelphia and
Pitt-iburgh. was a Pilmrow visitor after attending
a Rank company meeting in New-
York. Good to have him back in harness,
being a 37-year veteran of the business here
After selling SlimZelle franchises for a numl)er
of months. Dave seems fit and his old
self
again.
The Nixon, now operating the shortest
legitimate s eason in t he history of this
city's theatres, is expected to return to films
Easter Week with "South Pacific" ... All
downtown theatres except one plan to telecast
the Robinson-BaslUo boxing show via
large screen March 25. and the only other
house in the territory- which may hook on to
the cabled telecast is the Warner Theatre at
EMe . young southside men face assault
charges brought by Richard Cvetic,
manager of the Arcade Theatre on East Carson
street. The son of Matt i"I Was a Communist
for the F.B.I "1 Cvetic said that
James Bevan. 21. and FrancLs Kuzzma. 18,
came to his theatre office and demanded
money Cvetic testified that he was punched
by Kuzzma and that a window in a door
was broken. Bevan carried a switchblade
knife.
Don Mungello is playing "The Miracle of
Marcelino" through the Manos circuit .
Steve Gray of the Kane Road Drive-In, an
electronics mechanic, Ls putting the outdoor
theatre's equipments In first-class shape for
the new- season »-hen not busy repairing TVs,
radios, etc.. or teaching skating at the New-
Brighton RoUerdrome operated by his father
services were held at Parker
for the late William C Dean, florust. who
had been associated with Paramount -Publlx,
New York City, as stage maintenance manager
for 30 years.
The report published on these pages regarding
the construction of a new outdoor
theatre at Donaldson's Crossroads on Route
19 adjoining the Mount Lebanon Drlve-In
said that thLs would t>e a Basle Bros project.
However. thLs 600-car outdoor theatre will
be owned auid operated by George Basle, operator
of the Mount Lebanon Drive-In and
the Route 19 Emve-In, the latter closer to
Washington. Pa . Route 19.
Three 15-year-old ushers at Ben Amdur's
Garden Theatre, northslde, were changing
meirquee letters recently when this giant
structure which had stood for two
»core years collapsed. Jim Fazio, hLs arms
full of letters, came dorwn with the marquee
and wa,^ not Injured The other ushers were
on a catwalk above the hea\->' .sign and did
not fall when the marquee dropped .suddenly
from one of lU >ldes About 350 patrons were
notified to leave the theatre and were given
ticket* good for •-slde Hospital
He remained partially paralyzed until h;-
death February 2.
Comuntzis, 73, came to thLs country- from
his native Greece in 1901. Another young
Greek who was to become a very- respected
exhibitor In the mldeast—Mike Manos—also
had arrived in New- York then. It was a
bitter cold winter, as each worked in restaurants,
and between the tw-o of them they
could not afford a few dollars to purchase
an overcoat.
Later Comuntzis went to Philadelphia and
was employed in a confectionery store, a bu.-;-
ness which Manos entered at Jeannette. Pa.,
before going Into the new- Nickelodeon field.
Comuntzis with brothers expanded Into
Cumberland. Md . Fairmount, W. Va.
Then they went mto Wheeling, and in 1909
George. John and Harry- Comuntzis moved
to Morgantown. In his first restaurant here
he worked about 16 hours daily and .slept on
the premises. After World War I he started
erection of an apartment buildmg and a theatre
on the main street. Completed in 1924.
this theatre opened as the Metropolitan,
which remains an excellent amu^ment center.
Other theatres were acquired. In 19;:
Comuntzis' confectionery and Strand Theatre
were destroyed by fire and the Spartan
was forced to start all over again in the
restaurant business. George Sallows Joined
the expanding Comuntzis theatre business as
manager and later he was a partner.
Married to Angelina Cara^-asos in 1908.
this was their golden wedding anniversary
year. Survivors include three sons Identified
in the restaurant and theatre business. Peter
George. Constantine and Marcus, and two
daughters.
The Comuntzis restaurant Is a landmark.
Through nearly a half century- it has been
unofficial headquarters for students of We--
Vlrginia University. The firm's slogan
"Where Dad Took His Girl" is famous.
Scm Francisco, Seattle.
Montreal UA Winners
NEW YORK— United Artists' San Francisco.
Seattle and Montreal branches have
won first place in the second lap of the BUI
Helneman Dnve. according to Max E. Youngstetn.
vice-president, and James R. Velde,
general sales manager, who are co-captalns
of the drive.
Ralph Clark, west coast. Is the winning district
manager The San Francisco branch Is
managed by C Frank Harris, Seattle is managed
by Arthur J Sullivan and Montreal l^
headed by Sam Kunltzky.
Second place winners are: Jacksonvil','
managed by B>-ron Adam.s. Kansas Cit:'
managed by Ralph Amacher. and Calgary,
managed by Robert ftadLs The 27 United
States and six Canadian exchanges are competing
for the $50.000-plus prize pool m
three groups of equal grossing potential.
E-6 BOXOFTICE February 10, 19

Charles
. Kay
a
to
BALTIMORE
yhr IMM hrart fund drtT* was s«lut« k »prcUU Maryluul »howiiiK
or BmuUful But Dancrrous" took placr
kt '.h« M«y(alr Ttirktrr Olmi L
in the future a.« « result of the necond
annual Japanese Flint Week, according to
Shin. Kldo. president of the MoUon Future
Pro.lucers Ass'n of Japan
Among the problems which the Japanese
producers hope to conquer In their new pictures
are an Increased tempo, more film*
dealing with contemporary life, instead of
poriiKl dramas, and a greater slant toward the
commercial market. Instead of concentraung
on purely artistic values.
Kldo presented a nlne-poUt program tor
Improving business for American films in
the Japanese market to the foreign managers
of the Motion Picture Export Ass'n last
week but he was unable to give the details of
the meeting, he told the trade press Monday
c3> The Japanese Film Week concluded
January- 31 with the showing of the sixth
Japanese feature. "Untamed Woman." at the
Museum of
Modem Art
Kldo. who remained In New York when
the other members and stars of the Japanese
delegation returned to Tokyo February
1. held a meeting with executives of United
Artists, which has an alliance with Kldo's
production company. Shochiku Co.. Monday
i3>. Kldo reported that several U. S. distribution
companies expressed Interest in several
of the pictures shown during Japanese
FUm Week. parUcularly 'The Lord Takes a
Bnde." a comedy-adventure In wldescreen
and color. "A Story by Chikamatsu." a blackand-white
feature, and "The Temptress." a
classic In color.
Kldo now beUeves that "The Lighthouse."
the color picture which opened the Japanese
FUm Week was too long '153 minutes
i for
American tastes and that '"The Emperor
Mel J I and the Russo-Japanese War" lacked
appeal to women patrons l>ut was selected
because It was the only major picture by Shin
Toho Co. available. On Kldo'.s return to
Japan he will meet with the other Japanese
producers to give them his ideas and impres-
.sions of the Japanese FUm Week showings.
District SMPTE to Hear
About International TV
WASHINGTON — International
television
will be discussed st the February 18 meeting
of the Washington section of the Society of
Motion Picture and Television Biglneers at
the National Academy of Science*.
The Eurovislon network's problems In telecasUnc
Til! be related by T H. Brldgewater.
super
'
rnglnrer. Brltuh Broadcasting
c Uam S Haittead, Unitel. Inc.
i.:; :r r-.br the North Atlantic relay commu:.
;.»".;.m »y»tem. the plan for linking the
U S and Canada to Great Britain and Europe
'The Problems and Methods of Languace
Narration as It AppUes to Bl-Ungual PUm**
will be discussed by Max O Kosann. U &
Army Pictorial Center. New York Leon
Shelly. Shelly Films. Canada, will speak on
«" • — Trends in MulU -Voice Films for
rial TtlcTtston"* ElUs W DArcy.
lu.L'.u d engineer, will report on the current
status of magnetic sound on fUm and
derdopmenls in stertopbonlc reproductioo
and data r«oanlln(.
PHILADELPHIA
Towph I.
Msnklewlri. who produced and dl-
' rrrted The wulet American." was here to
help promote the picture, which opened at
the "Tran-s-Lux January 22 Manklewlc* has
won four Oscars in two successive years
Isador Slegel. Queens. N Y buyer for a
.
New York Uieatrr e

^(utd

MEWS AND VIEWS OF THE PRODUCTION CENTER
fHoUrvood Office— Suite 219 at 6404 HoUyveood Blvd . Ivan Spear. Weitem Manager
Charity Premieres
For Arms' Overseas
HOLLYWtH>I> Tvio liitpriiiinona! rh.»rlt\
pmntervs have bern •nnouncrd (or David
O SrIaUck's "A Parvmrll to Arnui." one in
Ijondon March 34 and the other In Bangkok
AprU *
The London oprnmK at the Carlton-Haymarket
Theatre will be a white tie eveni (or
a chartty to t>e designated by Pnncess Margaret
Invitations have been received here
Rock Hudson and
by Srlznick and the stars.
Jennifer Jones Ft>llo«lng the gala L«ndon
preinlere. the picture will open with simultaneous
engagement.s in 30 independent suburban
situations
Theur Majesties, the King and Queen of
Thailand, will be guests at the Bangkok premiere
Proceeds from this showing will go to
the War Veterans Ass'n of Thailand
• • •
The world prwniere of "Cattle Bnplre."
which stars Joel McCrea. has been scheduled
at the Omaha Theatre. Oniaha. Neb. February
37. according to 30th-Fox executive
Charles Elnfeld.
The premiere of the ClnemaScope epic will
be a major civic (unction as It kicks off a
month -long celebration marking the selection
of Omaha ai the All-America City" by
Look magazine
• • •
A simultaneous 60-theatre Boston area
premiere of "Jet Attack' and "Suicide Battalion"
has been .scheduled for February 13
by Axerlcan International Picture*
Harry Niemeyer Joins U-I
HOU-Y-.V
.;. .'..; ;:.;;t; has been
named ast^-
1 publicity director at
Cnivenal-Ir.; ~.-...\.: to Jack Diamond
lucceedlng the late George Lalt Ntemryer ha»
be«n with the company (or the past nine
jrcan. moit recently a« putrilclty eLi.V'.Vi)v>D H.iiis Jin- Biiiviii »iiil Irwin
Alien have (ormed a partnership to make
The Last Ride We.st." the story o( the
Pony Express, which they plan to turn out
as the first all-star western The producers
have started negotiations with top oater
stars to portray the colorful figures of the
early we»t.
The picture, to be produced by Brown and
directed by Allen, will be filmed In Cinema-
Scope and Technicolor on location along the
old Pony E^xpresA trail from St Joseph
Mo. to Sacramento Irving Wallace wrote
the script, and Columbia, where the two producers
have independent firms, probably will
release.
Charles Wolcott Succeeds
Johnny Green at MGM
IIUU-YW'.."..':.' C.a: I v. ;
. .1. .^iied
aa MOM'S new general musical director to
(uoceed Johnny Oreen. who recently realgned
to undertake hi* own varied musical enterprUes
WolcoCt has been aaaoclate musical director
with Oreen at the studio since IMO. alter
prrriously lerving a* general musical director
t Dlsnry Studio* He wiu bc«ln his new
duttc* next month
SPG Milestone Award
To Spyros Skouras
Hi >I.I,V\Vi •> : ' •. ijMii- Chevalier will
fly here from New York to emcee the Screen
Froducers Guild's annual Milestone award
bmquct Sunday. April 13. according to SPG
jiicsldent Samuel Engel Highlight of the
event will be the presentation of Milestone
Award to Spyros Skouras. 30th-Fox head
• • •
Actor John Ericson was selected by Beta
Sigma Phi as King o( Hearts for the annual
Valentine Ball Saturday night >8i for the
benefit of the EStceptlonal Children's Foundation.
As King of Hearts. Ericson Judged
the contest for Queen of Hearts and crowned
the winning girl.
• • •
Oeorge Je.'sel, the only lifetime honorary
member of the screen writers branch o( the
Writers Guild, will be the featured speaker
at the annual writers awards dinner at the
Moulin Rouge March 12
The board of directors of the Screen Actors
Guild has appointed Lloyd Nolan and
Art GUmore to the board, succeeding Jackie
Cooper and Donald O'Connor, who resigned
because of pressure of prU-ate business Nolan
and GUmore will ser\'e until the guild's annual
election next Fall.
• • •
The make-up arti.sts and hair stylLsts Local
706 held a $35 fine membership meeting to
reach a decision on whether to accept commercial
spon-sorshlp of Ihelr annual Deb Star
ball thLs year. Three firms are bidding to
underwrite the glamour event
• • •
Rock Hudson and Deborah Kerr were
named the most popular actor and actren
n the Photoplay Magazine's annual Oold
.Medal award.s The ten players voted out-
'tandlnz personalities of the year were
Joanne Woodward. Dolores Hart. Kathy
Grant. Talna E3g. Julie London. Anthony
Franclaia. Bob Evans. John Saxon. Tymy
Randall and Pat Boone.
Holdup at
i- : .: .
L < >i_i Pueblo, Colo.
.•_. \ s.,; .1 > gun
into the face of Polly Konemann. owner of
the 96 Drlve-In on East Ftourth here, and
escaped with tM In a car driven by a con-
(rdrr«

February
Rogers' NBC Contract
Ends; Plans TV Series
HOLLVWCX)D — Art Rush. Roy Rogers"
manager, announced that the actor and NBC
have dissolved the contract In which the network
held exclusive rights to the western
stars ser\lce.s until June 30. 1958 Roy Rogers-Frontiers.
Inc. now retains the fuU
worldwide ownership In his 100 half-hour
western TV films and 282 t*ped radio programs
Rush further revealed that he Is entering
negotiations Immediately with sponsors on
the 100 half-hour TV films, both for network
release and syndication. Additionally.
Rogers plans to film another series with a new
format for nighttime release this fall, with
an April 5 starting date scheduled.
In ".he second annual Writers Guild of
America TV-radio script awards there will
be 12 categories. It was revealed as members
of WGA East and West were requested to
.subnut As in the previous years. Riindom
House is expected to publish an anthology
of the wlixnlng scripts.
Nine TV categories are half-hour anthology
drama, half-hour epLsodic drama, onehour
anthology drama, half-hour or less
comedy and sketches, one-hour comedy, westem
(any length i. open classification of any
program over an hour long, documentary
I any length >. and children's program. Three
radio categories are drama, comedy-variety
and documentary, all any length. The winners
of the contest will be named March 15.
Writers are allowed to submit only their own
work and only one script, which must have
received its first broadcast In 1957.
Twenty-six new Disneyland television series
segments will be produced by Walt Disney
for the 1958-59 season, during which 13 old
ones will be remade. Among the new items
to be readied for the new schedule Is "The
White Falcon." an hour-long drama by Charles
Ogbum Jr.. which will be adapted by
Ralph Wright and Winston Hlbler for the
ABC-TV .series.
r^ec^i^xe iiae "^n^aoele^l
East: Spyro.s Skuurius. 2Ulli-Ku.x prt-sicleiit.
aired back to New York after studio huddles
here.
• • •
East ; Producer Jerry Bresler is en route to
Europe to supervise final editing of Kirk
DJUglas' "The Vikings."
• • •
East: Director John Faritjw planed to
Gotham and on to Spain to begin filming of
John Paul Jones."
• • •
East: Joseph R. Vonel, LocWs president,
returned to New York after business meetings
here with MGM executives.
• • •
East: Director Edward Bernds flew to
Wa.shlngton to confer with government officials
about their cooperation in filming
•
Missile Into Space."
• • •
East; Maurice Bergman, director of public
affairs for the Motion Picture Ass'n of
America, returned to Gotham after meetings
here with the studio publicity directors committee
of MPPA.
• • •
East: James H. Nicholson, president of
American International Pictures, left to attend
the National Allied drive-in convention
in Louisville where he will deliver an address.
Paul Gregory Schedules
First Western Picture
HOLLYWOOD
I'lociucfi- Paul Gregory and
director Raoul Walsh will continue their
association in the making of "The Naked and
the Dead" for a second picture. They will
partner in the filming of a big western to be
adapted from one of two stories now under
op: ion.
The Gregory-Walsh epic will be made before
Gregory starts rehearsals In August on
his next stage effort. "The Marrlage-Go-
Round." starring Charles Boyer and Claudette
Colbert, and will mark Gregory's first
try with a western.
Posh $2,500 Awards
For Besl TV Plays
HOLLYWOOD — The Wnler.s Guild of
America dl.sclosed that two prizes of $2,500
each for television scripts making "the most
valuable contribution to human understanding
and i>eace" have been made possible by
a grant from the Johan J. Smith Foundation
The winnhig script will be based on
work first broadcast in 1957 and 1958. respectively,
and win be included In WGA's
series of anthologies. "Prize Plays of Television
and I^adlo." publUhed annually by
Random House.
• • •
Far in advance of the renewal date, Jack
Bemiy has been anchored by the American
Tobacco Co. for another season on CBS-"rv.
marking the comedian's 15th year In radio
and television for the tobacco company.
• • •
Ethel Barrymore. announced last week as
returning to television In "The Brand of
Je.sse James.'" on Playhouse 90. this week
was forced to bow out of the commitment
due to a broken arm she received In a fall
at her home. Meanwhile. Franchot Tone was
set to star In the "James" video epic In the
ro'.e of Frank James.
• • •
There will be two Patsy awards this year,
for the motion picture animal top star of
the year and or the performing animal television
star of the year. For eight years, the
poll has been concerned only with animals
performing In motion pictures.
• • •
The adventures of two wild west heroes.
John Slaughter and Elfego Baca, will be
filmed by Walt Disney for his 1958-59 Disneyland
series on ABC-TV. the studio announced.
Bert Styler and Al Lewin will write the
story of Slaughter, the fighUng sheriff of
Tombstone. Ariz., whose exploits are legendary:
Norman Foster will WTlte the tale of
Baca, a romantic figure who dominated the
early history of New Mexico.
• • •
Candidates for officers to
head the Screen
Writers and TV-Radio branches of Writers
Guild. West, and to fill four seats on each
branch board, will be considered by the nominating
committee, with the annual election
set for May 15 Not at stake this year are
the offices of WGAW.
C. H. Wilder Retires
HOLLYWOOD C H Wilder, assistant
treasurer ol Warner Bros Pictures, retired
Friday i7i after 37 yeai-s wiUi Uie company
He had been planning the retirement for the
last year. Wilder Joined Warners iis an
auditor In the studios and In 1938 was apl>ointed
studio controller and assistant treasurer
of the company.
W-2
M \N (>l I I( Mt-^ 1 I ICTKD—Thr «rncral mrmbrmhin of the American Cinema
Kdlt4)r«. »ho edit films both for thr.itrp>. and trlrvUlon. rli^lrd the ;iIk.vc picture
offlrrr* to hrail thr ..r».inl/-illoii for I't.'.K Ixfl t" rUlil: Pn-^lclriil (; Kirgrr vUr pri-ldnit; l>rr>
.MiMirr. anrrUry. and Sianlr> JtiluiMin. Irra-nurrr.
Stanley Kramer Publicist
HOLLYWOOD—George Tliomas Jr
has resigned
B-s publicity director for Otto Prem-
Inger to Join Blowltz-Maskel as pubUcity
director for the Stanley Kramer companv
Thomas will t4ike over the new post March 1
Myer P. Beck Is Kramer"s ea.stern publicity
representative.
BOXOFTICE
:
10. 1958
J

nntlunnlly
Karamazov' Bow Feb. 26
In Hollywood Pantages
•
txyS ANi AliKrlF'^ tj\r
Jlr"t of M-«- '
to
be srlfctMj for prrrrlraic rUKnKrinrnU. Tlir
Brothrrs Kiinim«»ov.' A^-on Production fos
MOM. hAA brrii ^rtirdulrd for an pxclu.ilvr
vncMPmriit m Ihr Puntacr.^ In Hollyttuutl
br«tnntng FpbruAry 36
A »pcvtal InvUiitlutiiil prr.v prrvlpw o( thr
rUm sCwTlnR Yul Bnniipr. Marlu Schrll.
ClAlrv Bloom. Lp* J Cobb luid Albert Salmi,
wma schrdulrd for Monday rvrnlnx '10> at
thr Pantacrs. with a llnillrd numbrr of
UckPl.f avKllablp at thr boxotricr to thr
(rnrral public
Boris Kaplan to Produce
Columbia's 'Bent's Fort'
;U;;.^.'i ^1)^)13 livi.;.. !..;; .1 iK>vel by
David Lavrndrr. ha.% l>rrn purchu-trd by
Oolumbia Ptcturr.t and aMignrd to Borti
Kap.'au to produce as onr of thr .ttudlo'.t
Important propcrtlrs of thr forthcoming yrar
Drallnc with thr rarly hUtory of thr
American Wrsi. "Brnf.s port" Is thr .story
of thr dynamic Bent brothrrri whose adobe
castle on the banlci of thr .Arkan. HrUK'.lik' '•- Wald'a reccntljr
completed The U>ng. Hot Summer."
Angela Lansbury was cast in Wald's forth
cnoilng The Best of E%erythlng. ' slated to
roll at 30th-Pox In July The other thr««
fenuncs set are Joanne Woodward Lee Remick
and Sarah Marshall
Scripting Conning Novel
HOLLYW. E R«M- Mgned
nter Jo Elstngcr t iiditpt 'The Hou.«e of
the Seven Files." a novel by Victor Canning
The new MOM release will be made at thr
MOM British studlon and m Holland by
Roae for his Coronado banner, following "The
Salecracker " under hto MOM contract
HI
I lid when the magi of production ever
muster sufflclrnt wukrfulnrss and Interest
U< wntrh thr late show on televt-
.iton. out of wrrens and ^prukrrs of their
rrspectlve squawk buxrs must rmrrve a long
parade of ghosts, phantoms which remind
thrni how tliry sold thr motion picture Industry's
prlcelrss hrrltagr for a mesa of selfdestruct
vr pottagr
During an early period of 1958. station
KNXT. thr Los Angrlrs outlet of the Columbia
Broadcasting system, devoted considerable
ballyhoo to what It trrmed "Block Buster
Hit Movies" week It will be noted that
even thr phraseology of this ambitious dcslgnation
wiis pirated from the theatrical motion
picture trade.
Nonetheless, the station trotted forth and
telecast .several of yesteryear's truly great
photoplays Among thrm was Warner
Brothers' "Night and Day." the memorable
musical produced by Arthur Schwartz and
directed by Michael Curtlz from a brightly
limned. Jrt-paced adaption written by Jack
Moffltt This film. It will be recalled, was
based on the career of muslcman Cole Porter
and resultantly Included a long list of the
drathless hit tunes that stemmed from his
talented pen From any perspective of evaluation—.scripting,
production, direction, performances,
music, choreography and the various
technlcues a.trlbuted— video Is concocting
nothing that can even begin to compare
with It. In fact, few and far between are
the pictures being fabricated today that can
be credited with being much superior to It.
Released in 194« and filmed in Technicolor to
accent Its beauties and scope. Its presentation
In black and white at this late date on
thr postage stamp screen of a TV set was
nonetheles.s an engrossing helping of superior
entertainment.
Among the Innumerable pral.seworthy elements
that entered Into the fabrication of
the feature none Is more arresting than the
cast and particularly Interesting Is consideration
of what the paA.sing yean have done to
Its meml>eni
In the starring spots were Cary Orant and
Alexis Smith The former, although appearing
notably younger, displayed the same
suavity and talents that characterize hLs current
trouplng. that have maintained his popularity
and revenue-producing potentials
down through the years In the All American
Popularity Poll rondurtcd annually by this
gazette and detailed In thr Just-publLshrd
BOXOFFICE BAROMETER hr rates among
the year's ten moat popular male acton; and
the patronage and profits encountered by
his moat recent starring vehicles rreratr-. s

5th
'
Kingsley)
—
1 11
Jack
. . Condolences
IiA( K 1 IJO.M HAWAII—Io\ InUTmciuiitain shoumoii who won frpp trips tii
Hawaii in the National Theatres promotion contest are shown with their wives at the
municipal airport in Salt Uike City. They are Ted Kirkmeyer. Iptown manager, and
Mrs. Kirkmeyer: Jack Mcdee. division manager, and wife; Mrs. Pizza and Ralph
IMzza. lxM>ker for Fci\. and Mr. and Mrs. Irvine Simpson of Idaho Kails. Ida.
'Water' Leaps Ahead
Wilh 250 at Denver
DENVER -Geiurally speaking business was
good In the first runs. 'Dont Go Near the
Water" at the Orpheum had no trouble in
copping top spot, both in percentages and
money, and stayed. Others holding were "Old
Yeller." Into its sixth week at the Aladdin:
"Maid In ParLs" at the Esquire; "And God
Created Woman." going into the third week
at the Tabor, and Time of Desire' staying
a second at the Vogue.
,
Averoge l» 100)
Aloddin—Old Ytll«r (BV), 5th wk 120
Centre—Ptyton Ploc« 20th-FoK), 6th wk 90
[Jenham— Tht Long Haul (Col), Womon o* »h«
Rlv»f Ci!) 90
Denver—Mon (n the Shodow (U-l). Apoche Worrier
(20-f- e

Co,
. Mrs.
.
The
Tom
.
DENVER
t*rk Irlu ind Ted Halml. rrprfs^ntin^;
' Varirty Tfnt 37 prrwrntwi ihr cJUld
»pm-h clinic at the Univcnaty of rn-nvcr a
chwk for $3,000 to «>c us«l in ihr work $1 JOG
of the money wa.i a Bift from U»c Clnrma
Club of Deliver The True-Vue Drive-In
at Delta wa> the object of vandnlA Tlie macaws
destroyed the tnurquee. broke ever>'
window in tMth the ca.ihler'5 cuKe and the
WQCCoslon butldlnx. and apparently used
hAmmers on the projectors
(lArriirr Halter, Independent (Urn buyer
aiul bo..ker. t.-> on a vacation trip to Omaha
nr.i Ann Arbor. Mich . McMahon.
man for Buenn Vista In the Salt Lake
iu««. conferred here with Marvin Ooldlarb.
district maiiBKer. and the two made a
tales trip south E E Jame>on Jr . owner
of the Denver Shipplns At Inspection Bureau.
was in from hu Kansas City headquarters
coaferring with Prank Norrts. manager.
Soalhwestem Kllm Service has received
permanent authority to deliver film to southem
Colorado and to the Western Slope, In
addition to New Mexico, which they have
icrved for many years . wife and 2-
yvar-old daughter of Dick Leach, manager of
the Federal, were injured In an auto accident
in Nebraska, where Dick went as soon
B he received word.
Lee Stankel of Manley reported most of his
clothes were .-itolen from hLs car. which was
tn a narking lot. Some of them were recovered
from pawnshops . Sharon Rowe has
been added to the office force at Manley.
Joe Dekker, former partner In Ctvlc Theatres,
which was sold to Atoz Theatre^. Ls
engaged in a real estate promotion on Lookout
mountain. IS miles west of Denver Dekker
has about 800 acres which he will cut
up and sell in one and two-acre tracts, to
be used as estates, the project being named
Paradise Hills Arthur M Sears, formerly
with Civic Theatres, lately In government
work. wUl be general manager for the Dekker
enterprtw. w-hlch will include a quarterhorse
ranch and a real estate txi.slness. Dekker has
rented office space on west Colfax, so as to
be nearer his Lookout mountain project
Sears will also be executive assistant to Dek-
*' in his capacity as executive vlce-preslof
Roundup Riders of the RodUes. of
......h Prank H Rlcketson jr.. general manager
for National Theatres, was the organtier,
and Is iti president.
Artie Beery, district manager for Manley.
. . Dtck
•pent the weekend in Albuquerque on buslncu
and improving his golf game .
Dekker. manager of the Victory, who has
been in '.he hospital for an operation, has
returned to his job Kay Donna Klein,
daughter of Richard Klein. Rapid City, a D
— •.
genera] toanager of the Black Hills Amusewas
in Denver on her way to
,;er, where she U a freshman at the Unlrrrsjty
of Colorado
A bole waa «hot through the large tmnl
window at the home of Henry Priedel. man-
- —
- for MOM It was apparently done by a
in Following the cloning of the Hot
o^ir.itgs iSO> Theatre. Howard AlUhoav,
nxanager. was moved to the Belle at Belle
Fourche. S D . where he succeeded Verne
Oebolt. who went to Rapid City. S D, a*
Circular Building to Be Erected
To House Fort Collins
FX)KT t^'l.liN.-' < < in > I I'M uui !Uin dii
Port COllltvs' new hntf-mllllon-dolliir Fox
Intennuuntaln theatre will t>e started here
early thu spring, and according to Robert K
Peiinock. Lyric Theotre manager, the new
house will set a precedent In US theatre
con^truct^on.
Ttie theatre Ls designed to accommodate
new wide.vreen. wrnp-around projection
techniques Pennock quoted Roljert Srllg.
head of Pox Intermountain, In pointing out
that most theatres now operating are housed
in oblong buildings, often converted from
other uses or designed for stage entertainment
and not adapted to the new proces-ses
Planning of the new Fort Collins house
has Ijeen under way for six months, directed
by Mel OIut2. Fox Intermountnln's design
director The plans, as developed .so fur. call
for a circular bulld'ng .seating 900 persons
and having a 180-degree screen .space by
manager of the Elks, where he .succeeded
Loren Morrison, resigned. The^e are all
Black Hills Amusement Co. theatres.
Richard Fulham, manager at 20th-Pox:
salesmen Paul Snoddy. George Tawson and
Bus .Amato. and Carl Larson, office manager,
went to Los .Angeles for a sales meeting .
Joe Stone, manager for National Theatre
Supply, went south on a .sales trip . . . Myron
Bean has Ixiught the Orpheum and the Sunset
drive-ln. Plent3rwood, Mont., from Shoal
Sc Spellmnn
Theatre folk seen on FUmrow Included Herbert
Matrens. Julesburg: Fred Chubka. Delta:
Carman Romano. Louisville, and Mr. and
Mrs. Harvey L. Boner, Guernsey, Wyo.
Jim Donahue Installed
As President of Guild
S.\N FR.-\.NClSCO - James J, Donahue,
Con.vjUdated Amusement Co.. was liutalled
recently as president of the Catholic Entertainment
Guild of Northern California. Other
officers are Charles J. Maestri. Llppert Theatres,
vice-pre.sldent; Jaseph Flanagan, 20th
Kay Hackett. MOM,
Century-Fox, .secretary;
recording .secretary; Paul Schmuch. 20th
Century-Fox. treasurer, and M.sgr Vincent P.
McCarthy, pastor of St Potrlck's Church,
chaplain
Broderick Crawford Named
To Lead 'Infamy' Mutiny
H04-.i-V'A\>v>fc.> — DiuUti.v.A Cni"'^T^ has
been set to cottar with James Ma-son and
Dorothy Dandrldge in "Infamy at Sea," the
Virginia and Andrew L Stone Production
MOM
for
Crawford will portray the leader of the
mutineers tn the story of modem mutiny
The film Li slated to roll Saturday •!&'
Low Prices for Jobless
BRIDGEPORT. CONN The Independent
Rlvoll Lt advertising special prices for unemployed
Layoff* have t>een prominent In
local news of late All seats are 2S cents.
Monday through Friday. I to S p m
Theatre
.MUrii :: uui i»' KiriiUi> |K>%Mble to wrap
the linage around the audience, giving a
nensr of participation In the picture never
before attulnnble even with the widest screen
processes now In use." to quote Ulatz
Tlie new theatre Is exiK-cled to carry out
new designs m every feature, from the .seats
to the co-shler's booth Seats will have footrest-^
and the space tx-tweeii the rows will be
lncrett^ed The ticket seller will b«- brought
into the lobby .to patrons can tmy their
tickets Inside the building. New heating and
ventilating plans are Includi-d.
The theatre will Incorporote the Clnemlnicle
wldi-screen proce.vs developed by
National Tlicutres. the parent corporation of
Fox Intermountain
Fox Intermountain bought the College
Avenue site lust spring and has cleared off
the buildings In preparation for ronstrucllon
ex|>ected to start next sprlir.
SEATTLE
Tfariety Club held Its annual Inaugural ball
In the Georgian Hotel January 31 with
. .
cocktails, dinner and dancing Guests Included
Lt, Gov. and Mrs John A Cherberg
and Mr and Mrs. Rotus Harvey of San Francisco.
The latter Is property master of Variety
International . The Seattle and Portland
Warner Bros, offices have been merged,
and Vetc Stewart. Seattle manager, has retired.
His spot will be filled by Carl Miller,
who has been transferred from Denver. His
wife and two children are returning to the
northwe.st with him. Miller formerly was associated
with the Seattle office l>efore serving
In San Francl.sco and later In Denver as
manager.
The Paramount will reopen Wednesday n2i
with a new first-run policy, playing "The
Gift of Love." according to Oscar Nyberg,
newly installed director of Evergreen Theatres.
The hou.se will continue the new fir.ttrun
policy Indefinitely. Bob Turner, who was
with Cinerama while the theatre was subleased,
will return as manager of the Paramount.
Out-of-lown people who attended the Variety
Inaugtiral ball Included Mr and Mrs.
Pat Tappan, Moses Lake; Howard McOhee,
Ed and .Mrs Hlkey and Jean Smith. Walla
Walla; Jr and Mrs Mercy. Yakima; Bill
Connors. Tacoma. Mr. and Mrs Buck Seale.
Spokane: Ntlke Barovic. Puyallup. and Jack
TUlman. Columbia district manager, up from
San Pranclsco. Fllmrow- visitors Included
Stanley Oroshong. Olympic. Arlington, and
E. E. Thompson. Port Towni'er.cl
Ppw t
Blow Yovr Top
Wabatk 7
"
Ahrayi Qaick . Alw«ya Om^I
BoxorncE February 10. 1968 W-S

. . . Jack
. . Jess
. .
H.
. . Also.
.
Utah Exhibitors Assure
Full Support to Hyman
SALT LAKE CITY— Utah exhibitors have
hncd up Ijehmd Edward L Hyman, vicepresident
o( American Broadcastlns Co-
Paramount Theutres. In his drive for orderly
distribution of pi-oduct.
Orvanized support was pi-omlsed after a
meeting wh.ch Hyman addressed here last
week. It could lead to a regular theatre
or.^anlzation In the state, according to observers,
who noted that past attempts to
create a theatre body either have failed at
rhe ouUiet or within a couple of months of
their l)eglnning.
Sam L. Gillette, longtime exhibitor from
Tooele, and a buying and booking and theatre
candy company executive, will be the
moving force m such an organization. It was
indicated at the meeting. A conclave will be
held here late in February- to discuss the
plans and other matters of intere.st to theatremen.
H>"man. in carrying his plea for orderly
distribution into this exchange area, reiterated
the points he has been making In the
tradepress and at previous meetings. He said
that great damage results by disorderly distribution
because a period of weak product
can keep patrons away for months. He wants
to have good product in theatres. If not
every week of the year, at least every month.
He is seeking to have distributors, exhibitors
and producers get together on the program
to assure quality product at all times "not
just at the four holidays."
He expects, during hLs current tour, to
contact 1.600 exhibitors, representing from
nine to ten thousand theatres. He say.s that
to far he has not encountered a single
negative reaction among exhibitors and has
been encouraged by the way rival groups have
re.sponded to invitations to hear his message
and have expressed support.
One period at which he will aim in part.cular
Is the Thank-giving holiday. "I would
like to see a blockbuster release at this time
of year to carry right Into the Christmas
holidays." he declared. He al.so would like
to .see the week before Easter have quality
product. "There Is no rea.son to close down
at those times." he said.
Hyman a.>^ked that the move start at the
grassroots level with real showmanship. "I
want to see this campaign become an immense
.succe.ss. I don't want to have the
producers line up for orderly distribution and
then have them relea.se their quality pictures
at times they deem too weak and then have
the pictures fail for lack of showmanship at
the gra.ssioots level. I don't think I could go
back to them with any suggestions." he
added.
The plea received an immediate answer
from Bob Hedges. Logan exhibitor, who
showed a di.splay of a campaign he directed
for "Sayonara." The theatre iJi this seat of
northern Utah's farming communities was
decorated in oriental fashion. A Japanese
garden was constructed in the lobby. TTie
theatre staff was dressed in tuxedos the
night of the opening. Hedges and his staff
called every telephone number in the Logan
directory to tell patrons about "Sayonara."
Excellent attendance and a holdover resulted.
During the question-answer period, several
exhibitors asked why fewer color pictures
were being made. A survey of the release
.schedule showed this to be true. Another
exhibitor noted that two Clark Gable picture.s
'Teacher's Pet" and "Run Silent. Run
Deep"—would be released near Easter and
wondered if it was wise to do this. Another
exhibitor a.'ked if all these who had invested
in stereophonic sound would lose their investments—
if stereophonic sound actually is
dead.
Hyman is being accompanied by his assist-
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SEAL APATCH & TAPE— is guaranteed to p/cose or money back
Seal co'cr installed costs about S2 Repair with SEAL A PATCH & TAPE costs only obout
3 'o 7 ccnti' And same 'horouqh |ob as in photos can be done m your theatre
A bod teat is a poor odvertisement. Think if ovec'
Check with your Supply Houie— they will show you how to do It Wr ha>r o
(ira\rr in rrrrv supply center in thr USA
ant. Bernard Levy They were met In Salt
Lake by Jerry Zlgmond. west coast representative
for AB-PT While here, they conferred
with John C. Krler. vice-president and general
manager of Intermountaln Theatres, an
AB-PT subsidiary. More than 60 Utah and
Idaho exhibitors turned out to hear Hyiir.:,
who left here for San Francisco and I
Angeles.
He expects to visit all major studios m
Hollywood and view as many completed
movies as possible.
SAN FRANCISCO
. . .
.
'The suite and Midssay drivc-ins at Dinuba
are no longer Ijeing handled by United
California circuit. As of February 2. the
booking and buying reverted to Theatre Management
Carmel Desmond Ls the new
secretary to sales manager Andy Anderson
at Paramount exchange Neal East.
Paramount division manager, and Morris
Lefko. who is In charge of worldwide distribution
of
"
"The Ten Commandments were
in town for two days conferring with Jack
Steven.son
Robert Patton, Uptown Theatre. Sonera.
was a visitor on the Row . Jimmy
Stephens in from his Dixon Theatre at Dixon
Elrickson. manager for 20th Century-Pox.
made an overnight stop in Las
Angeles with sales manager Alex Harrison,
who was in from New York.
The Catholic Guild of the Film Industry
held its annual communion mass Januarj-
22. Msgr. Vincent McCarthy celebrant. Later
a breakfast was held at the Press and Union
League club. Among the sp>eakers were Herman
Wobber. 20th Century-Fox. and Lloyd
Luckman. professor at City College of San
Francisco. More than 200 were in attendance
Wall. Lyric Theatre. San Jose, visited
the Row last week. Wall took over the theatre
January 1 from Leslie Pazekas. Others
in to do a bit of booking and buying were
Vern Sandow. Cedar Theatre, Nevada City,
and John Newton, Fair Oaks Theatre, F^ir
Oaks Sandow is closing his theatre February
28
In tosvn for promotional work on 'Bonjour
Tnstesse" was Jean Seberg. the star of the
film. She spoke to the pre.ss regarding her
screen career since its inception when she
was chosen as star of "Saint Joan" over
thousands of other contestants.
Jack t'rban. booker. Is no longer with
Betty Gamble, U-I head
Warner Bros. . . .
booker, has taken over the Film Room, formerly
La Dinos. Golden Gate and Leavenworth
. . Al ChiarpKJttI has returned from
U-I's
.
northern exchange and Is now at the
local exchange's booking desk. San Fran-
(i.sco pals were happy to welcome .M home.
Variety Fund to Hospital
S.\LT L.i^KK CIT\' — Tlie Salt Lake motion
picture industry has donated $700 worth of
equipment to the Salt Lake County Hospital,
was announced this week by Clyde Blaslus.
It
chairman The donation included an incubator
unit, a cool \-ap»r oiid oxygen tent.-
Funds for the donation were collected when
the Variety Club was operating In Salt Lake
City through contributions and a small
oharge on each ()ft&s made out by some Uieatres
Blaslus was chairman of Uie Variety
Club Heart Fund at tJie time.
W-6 BOXOFFICE February 10. 1958

'
H.is
won
PORTLAND United Film Fetes Its Salesmen
n l'i>rtUnd Symphony >ponaor«l brnrdt
Ihr >i .
At tJic Aladdtn Thenlr* hcrr tor
- hVallval uprm film. "Don Olovtuini.
bruught out Lhr cltv'.> '400" to •
chani^Mgnr opening J&iiuary 31 Ttir rvrnt
»•* wrll iMibllclard Ui thr Orrvun Journal
and Lhr Orrgonian motion plcturr and society
oulumiu Rrvtr«'m (or both newspapers
praised thr picture highly Sol
MaUels. Aladdin Theatre operator, opetied
Itte picture (or the public lhr (ollowUu: duy.
Saturday, and reported top buslnev^ over the
weekend The (Urn. now in a second week, la
(tolng exceptioniUly well Malzels is coniacttng
colleges and uiilvrrMtuvs in thr lu-ru vtith
food Ksulto.
Jack Matlark. handling area promotion lur
Ute J Arthur Rank organUatlon. made arranfeinents
(or a personal appearance here
Monday >10> ot James Robertson Justice, tlir
Bilttsti actor and ornlthoIogLst With thr
I^>rtland aoo playing host to Antarctic penqutns.
It IS hoped that the noted actor-bird
expert will have some advice atmut the serious
lung in(ectlon that has killed many o(
the birds.
Eari Keate has been busy working on "Wlt-
Daas (or the Prosecution" (or the Ltt>erty
Tticatre He is playing a big teenage promotion
Oscar Nyberg. newly appointed dlrtston
. . . chle( (or Pox-E>erKreen. will move to
SwtUe to head the 26 theatres in the Washtncton-Oregon
circuit . . Frank E. Andrews.
BlUsoo-White Bureau, returned (rom a New
Yort trip last week to announce he has
booked "No TUne (or Sergeants" (or April
W hen John Salisbury. KPT\' commenUtor.
OccMlMl to do a symposium on the Portland
motion picture industry, he picked Dick Newton.
Paimmount Theatre manager, to repre-
Mnt downtown theatres: Nancy Welch, to
represent art houses, and Fred Teeny, theatre
operator (or less than a week, to repre-
•cnl suburban houses Memt>ers o( the sympoatnm
were a bit shocked when a studio
cmptoye, pa«tng them, kept calimg (or "Art
House." Turned out he thought that was a
fourth member o( the theatre committee .
Teeny, owner of the building which hotises
the Academy, a neighborhood theatre, renovated
the Interior and equipment and opened
OQ a family, second-run policy It Ls hU first
vtnturv in operating He runs the Rub-a-
I>jb 3-inlnute car wash plant. Altogether.
the theatre people handled themselves nicely
in the tntenriew. Newton told o( an upswing
In boxofdce grosses downtown as a result ot
top quality product—pointing to a ten-year
blith dunng the Chrtri;innln( of his -.Mh >rar .«> |irrsl(lrnl. lop \atrs |irr«r.ir urrr honorrd.
Ilcrl ^\r^^on. of \\rnilrll. Ida
. >».i» hoiiornl a\ lop man In thr rnllrr I nlird orK-inlialloii
Itrrausr of Ihr Joh hr had donr I- Idon WlllUni-i of Tarom.!. U ash
, lhr No. 2
spot, and Carl S I'.rlrkson. of Thornix. Ar./.. arhlr\ril third plarr « It Trlr ltic«s.
of I'ortland. Orrjon. was srlrslrd as thr oulsLandlni; division manaicrr. and l.arry .\m»n,
of Srattlr. \> ash
. srlr«tr«l as outstanding "rookir of thr .vrar."
DeMille Sends Thanks
For Prisoners' Request
S.\LT l..\KK ITI Y ll>(\ CifT^o D Clyde
of Utah thus wwk rrcoivcd a letter from
Cecil B DeMlUe in which the film producer
thanked inmates o( the Utah state prison
(or reque.stlns a .special showing o( The Ten
Commandments." The .screening was arranged
(or Christmas Day at the Utah Institution
a(ter an Inmate's council had written
to DeMlUe requesting a print o( the
plcturr DeMlUr sent a special print and
then started the same print on a round o(
o:her penal Institutions.
He wrote to Governor Clyde as (ollows:
"The Inmates o( >-our state prl.son really
did me a service by sugge.stlng the possibility
o( such Institutional screenings of Tlie Ten
Oommnndmrnts
"Since I take no financial profit (rom The
Ten Commandments.' my only reward (or It
Ls in knowing that It Ls seen by the greatest
possible number ot people who can enjoy It
and be bettered by It morally and .spiritually
The print we made (or screening at Utah
state prison was shown at San Quentin a
(ew days ago: arrangements are being made
to show It at Leavenworth and I am sure
that there will be more requests from other
ii:.si:tutluns throUKhuut the country all as
a re.sult of the orlxinal !>URgcstlon from Utah
'Utah ha.s always been kind to me and my
pictures— your la-st letter Is the latest and one
of the most welcome marks of that kindness."
Buena Vista Options
Romy Schneider Films
- ANC.tri.RS Walt Ul.siicy. wh06e
Burim Vista organization Ls handling the
U S.-Canadlan release o( the Austrian (Um.
The Story o( Vickie." sUrrlng Romy
Schneider, has taken an option on (uture
(llm.s .starring the young actres.s made by
Herbert Tlschendor(. Munich producer. It
was disclosed by Leo Horsier. Disney representative
in Oermany and Austria
MIS.S Schneider next will star In a remake
of "Maedchen in Uniform." with UUl Palmer.
Horsier revealed The picture will be
len.sed In Berlin by CCC Paramount released
the first version, made in 1932.
Engerman and Volchock
Told to Pay Filmakers
Hi>LLV'vS\xjL) A virtory viius won by
Filmakers Releasing Organization when the
superior court of Seattle ordered Northwest
Releasing Corp. and its co-owners. Jack Engerman
and Zollle Volchock. to pay the complete
guarantees contained in their agreemrnt
with Filmakers Engrmmn and Volchock
had distributed Filmakers product In
the Seattle-Portland territory on a franrhl.sh«i* «ha
«rrr altrndinc Ihr hl( slork show KnIII
U In Ihr rrnirr
Loew's Post to J.
W. Finn
ii' .'. ' *i> josriut *\ r.iiii iiii-s Lieen
api>- l.stant treasurer of Loew's. Inc..
arciirdiiiK to vice-president and treasurer
Robert O'Brien. Finn. 38 yemn with the MOM
production and acrountlng departments, will
rinllnue to operate from here
BOXOmCE Pebruanr 10. I9M W-7

-
Bill Rose in 8th Year
As Fox Pomona Chief
POMONA. CALIF BUI Hose is sUirliiin
h'.y eiKhth year a* iiianaKrr of the Fox
Pomona Theatre, which recently wius rededlcaled
following a renovallon program by
u group of Hollywood stars and civic officials
Chill Wills was emcee of the rededlcation
program, attended by Charles Coburn. Penny
EdwBrds. Ruta Lee. John Bnrrymore Jr. and
his w.fe. Nlca Mmardis. Ro«er Till. Kathalern
Giant; and Pat Mowry Tlie premiere
of a major film climaxed the program.
Rose got into the theatre buslne.ss In 1934
when he was still attending high school In
Lo- Angeles. He started as a marquee changer
and doer boy at the Stadium Theatre on
Pico boulevard.
He remained at this theatre until 1936
when he was promoted to assistant manager
.^fter that he began a circuit of the variou.s
theatres in West Los Angeles, serving either
as assistant manager or manager. He wa.s
e"evated to manager status In 1940. Amony
the theatres he handled Included the Belmont.
Westlake. Beverly. Carmel. Ravenna.
Me'.rose. and Mesa.
In 1949 he returned to the Stadium as
manager, remaining there until his promotion
to Pomona city manager in 1950. with responsibility
for three theatres. Mr. and Mrs.
Ro.se and three sons. Robert. 12; Jim. 10. and
Gcor?e. 5. rsside in Westmont.
Producer Fielding Starts
'Sudden Rush' Activity
HOLLYWOOD- -Plans under way since
the
rslea.se by U.^ of Producer Sol Baer Field
inzs ••TTODper Hook" were completed this
wctk with Baer inaugurating a program of
actlv.ty in both theatrical and television
f 1ms. First will be "Sudden Rush." a western
theatrical film ba.-ied on the Saturday Evening
Pa.'t story by Howard Barry. The screenplay
was completed recently by Jameson Brewer.
'Merry Andrew' for Easter
LOS ANGELES—MGM has set Danny
Kayes "Merry Andrew" as Its Easter release,
with April bookings being set simultaneou.sly
t.'iroughout the country. The studio plans to
have a comprehensive promotion campaign
which will Include radio, TV, magazines,
trad? and newspaper tieups.
Buy Weed, Calif., House
WEED. CALIF— Jacob A. and Grace D.
Ltech have taken over the operations of the
Weed Theatre here, formerly operated by
E W and Hazel E. Landry of Pasadena. Calif.
The Lindry'.-. have gone Into business In
C.ir[):nttr.a. Calll.. where they are coniiK'i'd
with a large supermarket.
CUSIOM-MADI
feoJ TRAILERS
^ FOR JE^ .,
;^ YOUR MONEYjK^
T»TOP QUALITY
AST SERVICE
....r ....... MM

I
I6H
: r
Van A. Nomikos Dies;
Chicago Exhibilor
V«n A
Nomlkus
«HlCA{li'> Puni>r»l services were hrld
here TXlcada)' . Nomikos w-a.^ a rtceprcstdent
of Allied Thea:reN of I!llnol Utektre career shortly after arriving in
Ihu country, starting as an u-sher and prograalng
to doomuui. then manager and theatre
owner
He L* survived by hb wife Penelope, daughter
Cynthia. t«-o brother& Nlketas and
Michael and two sisters Ouranla and Annette.
Bob Carnie, Howco Head
For Kansas City Area
KANSAS CIT^'—Roben E Bob Carnie.
a famiUar figure on Fllmrow for many years,
has emented from retirement to head up the
activities ..f Howco International Produc-
Oofu in this territory Howco has been a
huvv-icale distributor in the south for several
jmn. and the decision to enter the Kansas
Otty trade territory marks a major expanrtOB
tn the company's operatlon.s Ttie Kansas
City office Is under the supervision of W. C.
Krocfcr. district manager, who headquarters
tn Memphis. Tenn. The firm's home office
b tn Charlotte. N C
In addition to distributing lU own motion
pictures. Howco •erves as an outlet for Kingstoy
Import* and for various states rights
oplotUtlon films.
Camte. a native of Australia and "an
American by choice." came to the US In
ltl7 to sell Uberty bond.i and has been here
ever since He was a lalenman for Paramount
many ytmn before gotng to Allied Arttnts.
from which he retired In ISM.
Loge 19 Names Delegates
»r LOUIS—Bob Ughtfoo". of AlUrd
Artwa. prcaldent of Loge 19. and Art Mc-
MaiWi. aoth-FDx. McretAry. were elected «•
to the annual meeting of the Colof
Motion Picture Salcamen in Dallas
F»*ruary 33. 23 Eddie Stevens. Unl'ed ArtlsU.
was named alternate Delegates were nkmed
at a meetir.i held February 1 In the Paramount
v.-rcfn;ng room.
Based on Inge's Stage Hit
Warner's "The Dark at the Top of the
Stain" u b*.«ed on William tnsr s new stage
bit
Hyman, Kroger Botb, Other Leaders
To Speak at Combined Show-A-Rama
K >
Kut
M Smith. prr.*ldrnt of
ow iirr^ Ass'n. and
.tent u( Kaa^an-Mlssuurl
Allied Independent
Theatre Owners
in this area, said that
Mravy plam are under
V i\y for a combined
':ng of the two or-
1 ' Ions on March
i; ij at the Pickwick
Motel here Smith said
the convention has
born titled "Show-a-
Krofrr ilabb Kuma" because It Is
Uie aim of all com-
Mllt^t•^ to .N«'c that this meeting reflect.% the
many problenw and the basic efforts of motion
picture exhibition in the current business
-scene "
A hlgh-proteln concentration of subject
matter and authoritative names In the Indu.^t^y
Li being lined up by the convention
planning committee, of which F>3X Midwest
President Dick Brous Is chairman The convention
keynoter will be Edward L. Hyman.
vice-proNldent of American Broadcasting-
Paramount Thetttre^ He will bring a special
report to the convention floor on the forthcoming
product of eight studios and aLio
Information concerning the orderly release
of product from the studios.
Kroger Babb. president of Hallmark of
Hollywood, will make two major addresses
In addition to closing the convention, he will
appear Wedne.sday afternoon, at which time
he will present material on the analysts and
development of advertising and exploitation
on the local level.
Roger H Lewis, national director of advertising,
publicity and exploitation for
United Artlsti will have an Important spot
in the proceedings, with an address concerning
the all-lndusto" buslness-bulldlng program
and the Academy Awards telecast.
Other Important figures aLso will appear on
the program, on which further details will
be released at an early date. A unique feature
of the Show-a-Rama will be a special
breakfast Wednesday morning. March 13.
which will be held In honor of the branch
tIlan4ge^^ and film distributors in Kansas
City H
*•' I iTiirviiii ( li.ilrman of tlir board
Kdward L. Il.vman Kusrr II. I^«U
of Commonwealth Theatres, will present a
major addres-s at thus morning .se.sslon
Smith .said thut a large .set of committees
Is busily engaged In working out the details
of the entire program While the two organiratlons
will meet .separately for a business
session during the convention, the equipment
displays and the main agenda «-lll be
presented Jointly.
Kansas City MPA Names
Committees for the Year
KANSAS CITY — The Motion Picture
Ass'n of Greater Kan.sa.s City ha.s appointed
chairmen and members to standing committees
for the current year's activities. They
are:
, ,
Entertainment—Ralph Adams, chairman:
Harry Gaffney. Ab Sher. John Dugan ancf
Howard Thomas Cheulty and Welfare— Arthur
Cole, chairman; RuskS Borg and Winston
Brown Legislation—Dick Brous. chairman:
Jesse Shlyen and George Baker Public Relations
— Joe Redmond, chairman: Don
Walker. Maurice Druker and Tom Baldwin.
Membership— L. J Klmbrlel. chairman: Bud
Truog. Gene Snltz and Don Foster Promotion
and Planning—Ed Hartman. chairman:
Joe Neger. Tommy Thompson of KCMO.
Darrel Preanell and BUI Murphy
MID-WEST THEATRE SUPPLY CO., INC.
"•fa
?^;:yim\f««J^
CENTRAL fAIKWAY CHEHY I 7724 CINCINNATI 10 OHIO
Finest RCA Equipment for Drive-ins
•
NEW NEW NEW
RCA IMPAC SPEAKERS
RCA SUPER CINEX LAMPS
Whafcvcr You Need — We Can Supply /'
BOxorncE Pebnisry to. itM C-1

A. DeStefano Leaves NTS;
G. K. Slipper Takes Over
KANSAS CIT\' -Arthur "Count" DeSt*--
rmio ;- IciivlriK National TJientre Supply after
(ticnn Slipp«r
A. DeStefano
31 years, dating back to the founding of the
company. He will continue residence In Kan-
.sas City and. after a brief vacation, will
announce his future plans. DeStefano had
managed the Kansas City branch since 1945
after serving a long apprenticeship In the
Los Angeles. Memphis and Dallas branches.
L. C Ownbey. NTS vice-president from
Los Angeles, has announced the appointment
of Glenn K. Slipper to succeed DeStefano
Slipper has served as manager of the Omaha
and Des Moines branches of the firm, and
Just previous to his appointment here he
had b2en connected with the Los Angeles
branch. He counts 14 years with NTS.
SCOTSMAN ICE MACHINE
MISSOURI THEATRE SUPPLY CO
115 W«if Igth St
Baltimore 1-3070
Konsas City 8, Mo.
RCA THEATRE SUPPLY DEALER
for"yoo« fox hole sprockets
FOR YOUR
projectors and soundheads
STEBBINS THEATRE EQUIPMENT CO.
1(04 W,or>M« Grond 1-0134 Konioi City, Mo.
Carpets -Door Mats

The
Charles
aoih-Pbx.
. Rex
Dawn
. Ted
Mrs.
ST. LOUIS
pdwanl II. Arthur. Arthur EnicrprliM. left
for Nr» Yi rk a:nl rrjK)rt«lly was to mpfl
his brothrr Httrry C Arthur Jr ther»
Raiph AtUnvs. buyer for F\)X Mtdwr^t. »iu
in from KatisaA City Other vuiltors included
Bob Joluuon. Fairfield Ir«lii l)ubltu\ky. Lincoin.
Neb., who had difficulty lininit up u
plan* rcaerrmtlon for hu return trip, and
CaMftr Benitt. Rolla Ed WiUlanuon. midwntrm
divuion mana«rr lor Warner Bros
.
VM in
t'aTMin W Kodterv president. RodKer>
The•tre^, retunied to Cairo. 111. from attend::'i:
funeral services in Miami. Fin . for
'
hlv MC Walter Rodtiers. 83 Interest.;
..'U on the career of the elder
Rodsrrs LI ihat he operated a nickelodeon
thcfttre as a cunces&ton at the Forest Park
Bichlands in St Louu about the Ume of
Ute Worlds Pair here in 19-i I-'IAINS MO - R D Fi-sher. theatre
owner at Willow Springs, has closed a
dCAl with William Dean DavU to lease and
operate the Davis and A\-enue theatres and
the 63 Drive-In here, which are owned by
Darts FL'her will take over operaUon of the
theatres immediately and will soon reopen the
drire-in for the new sea.v>n
FV^her also owns and operates the Willow
Drlve-ln and Star Theatre a: Willow Springs
and the Melba Theatre and Sunset Drlve-In.
Boiwton. Mo
Traveler' Makes Bow
With Stars on Tap
KANSAS CITY— Buena Vbta and Tox Mldwr\t
Theatres, working in tandem, pulled
out all Uie »lup!i In bringing a world pre-
^I.en F. SamueU Jrs-i- ( hlllK h
iiucrr «ith all the trimmings to Kansas City
when The MLvsourl Traveler" bowed at the
Uptown Tue.sday evening ' All proceeds
of the special performance went to the OptlmLvt
Club youth proKram. which realized
about $4,000 at S350 a ticket
Leo P Samuek. Buena VLsta president and
general sales munagrr of New York, .shared
the rostrum with vi.illlng actors Brandon
DeWUde. Lee Marvin and Paul Ford and
author John Burrcs.s. a native Mlssourlan
Mark Stone. Kansas City. Kas . Optimist
president, presided at the slage ceremonies
Harold Brand. Houston. Tex . Optlmbt International
president, was on the platform a.s
were Mayor Paul MItchum of Kan.sas City.
Kas . C Shafer Jr . city councilman,
who plnch-hlt for Kan.sas City Mayor Roe
Bartle; Bernard Brannon. police chief, and
Ma] John Halvey. chief of detectives. Several
presentations were made to the author and
the vLiltlng stars
More than 1.800 persons attended the .'ihow-
.ng which was preceded by a cavalcade of
vintage automobiles parading to the theatre
from the downtown area A mobile searchlight
lent a Holbtkood touch to festivities.
In addition to Samuels. Buena Vista men In
:own for the event Included Jes.se Chlnlch.
we.stem division manager. Charles Levy, director
of advertising, publicity and exploita-
INDIANAPOLIS
p
II
ll.K-.rl. ( iiUrr. was on the Row working
out priHluct schedules for his new
operations In Wlnumac and Plymouth. Effective
February 1. he acquired the Isls at
W:na.Tiac from Richard Norton and the
KUilto a. Plymouth from Mable Undemuth
of Fort Wuyne William Doty Is also Interested
in the Plymouth operation Hoesel operate*
the El Ranrho at Culver and the Nappanee
ut Nappanee
John llanrork and Robert Walker will
rrop.-n tlir Columbia Theatre at Columbia
City March 1 Affiliated Theatres will buy and
book Richard Hand Is the new manager
at the Logan Theatre at Logan.sport He will
aUo handle tKwking which ha.s been done
in recent month.s by Pete Fortune Tom
Dillon, local BV representative, reports "Old
Yeller" is doing outstanding business In
Munde and New Castle The picture opened
Thursday i6i at the Circle here.
Pat Cruser, UA. Is proudly displaying her
new engagement ring. Pat and fiance Joe
Dowiing are making wedding plans for August
. Carr ha.s closed the Rltz In Indianapolis
. Clemens. Republic, and
new .son Michael Allen are progressing nicely
Mike was born December 27.
Tom Baker, Affiliated Theatres, was In
for a few days of buslnes.s and visiting. He
was to return to St Petersburg. Fla.. the
end of the week . Oraullch and Art
^Clark were on the Row . James Cramer.
Ellettsvllle. was In making arrangements
to reapen the Sundown Drlve-In the end of
March.
TOLONA
PIZZA PRODUCTS
to the
It
II
SELECT- FOUNTAIN SYRUPS
DRINK DISPENSERS
«]I0 W
Select
»^»„..t Ai>*r
1)10 OIIt. ttfMt. U l*«ta 1. kU
T2 Originally named as defendants in the
suit were Paramount. Columbia. Warner
Bron . Universal. Loew >. RKO.
United Artists. Repubttc and Monogram and
the Miller Theatre, operator of UMatra* In
Co'stal City and Festus
5th National Allied
Drive-In
Convention,
Theatre
February
11-13, Louisville, Ky.
V/S// %oo^h 12 for a
fatty
freaf.
TOLONA
PIZZA PRODUCTS
401 S CICERO CHICAGO. ILL
Ttl MAitt'.eid 6 50X)
•oxorncE February in '.iS«
C-3

During
. Jack
Lester
CHICAGO
. . .
.
Oi-infiird KohlbrrK. onner of the Starllte
Drive-In. leaver for EMroix- Fcbniiin' M.
!ii connection with Individual air condltloniHK
units to be Inst tilled in cars at >Us outdoor
theatre thLs summer Hi' plans to merchandise
the units for other drlve-Uis
Lauren Bticall was In town to pluK Cilft of
Love," scheduled to open at the B&K Oarrlck
February U . Barnott is free-lancing
since the shutdown of Unlversal's Individual
newsreel operation Grand of
Confection Cabinet Co. and Mrs. Grand took
a holiday in Mexico.
Kalph Trrnhan has Joined the Capitol
Theatre as asM.vtant to Manaser Bob Kennedy
. January, the censor board
reviewed 103 films, seven of which were
classed for adults. None was rejected. Thirtytwo
were foreign pictures . . . George C.
R«a«an. in charge of the local Trans-Lux
branch, took a swing through Iowa City.
Omaha and Kansas City on behalf of The
Bride Is Much Too Beautiful" and 'Girl on
the Third Floor."
There was considerable eWdence of more
than the usual enthusiasm after a screening
of "Seven HilLs of Rome." but nothing com-
CANDY-POPCORN
SEASONING — BOXES — BAGS
For Theatres and Drive-ins
— SEND FOR —
NEW LOW PRICE LIST
Dtitributori For
LORRAINE CARBONS
MISSION ORANGE
Frtlght roH •< Or^.n •« $t00.00 (r M*r«
KAYLINE CANDY CO.
Wl—1-4*4
l}}0 S Michigan
Chlccgo S, III
pared to the Interest which followed Marlsa
Alliislos visit. For her two-day stay here.
MGM publicist Norman Pyle .set up a program
of interviews which took Mi.ss Alla.slo
to every radio and TV station in addition
to meetings with members of the press .
S. B. Greivcr. on February 21. will move hl.s
booking operations from 1235 South Wabash
Ave. to larger and freshly decorated quarters
at 1020 South Waba.sh. suite 707. Tills week
the Grelver organization was appointed to
handle booking and buying for the Waukegan
Drive-In
Sam Kaplan returned from Detroit wher£
he booked "And God Created Woman" in
the full lineup of "A" houses belonging to
the Butterfield circuit. Next he is scheduled
to visit Des Moines and Omaha, where his
company also distributes the film.
. . . Mrs. Beatrice
George Lefko, Warner Bros, manager,
hosted .screenings of "Lafayette fccadrille"
and "Chase a Crooked Shadow " Meanwhile,
the Warner Bros, picture here is a rosy one.
Grosses were still .soaring for "Sayonara" as
it entered its seventh week at the Chicago,
and the run has been extended three weeks.
"Marjorie Momingstar" is scheduled to go
into the Chicago around Easter time. "Fort
Dobbs" opened at the Roosevelt February 5
and "Darby's Rangers" opened at the State
Lake on the .same date
Ca.'-tle has joined the office staff at Modern
Film Distributors.
"Khodan!" Ls being described as a "sensa-
. . . Jim
tional hit." It was booked at the Woods for
a two-week run. but when opening grosses
.soared, it was decided to prolong the run
another week. On the first break. March 7.
the film goes into 50 houses in outlying
area.s. The extensive radio. TV and newspaper
campaign which heralded the opening
at the Woods will be carried out in its entirety
for the subsequent showings
Booth, with E:ssaness here before taking
residence in Florida, was a visitor.
How SEAL-A-PATCH TAPE can save you
$300 to S800 a year on seat repairs
Photoi obo«e »how ocluol rejtorotion of theotre leoti with SEAL A PATCH TAPE—the
Mirocif Scat Rcitortr' "A ititch in time %ottt nine." SEALAPATCH TAPE mcndt jcati
quickly, toiilr Anyont around your theatre con do the job
SEAL A PATCH TAPE ii toiy to uie— it tokei only I'l to 4 minutei to rcpoir at a rule
Whofi more, leot can be mendrd up to 50 timet and repairing never be noticed by cuilomert
SEAL-APATCH TAPE— is guaranteed to please or money back.
Scot co»cr initallcd cotli obout J2 Repair with SEAL A PATCH TAPE coitt only obout
3 to 7 cents' And tame 'horough job at in photoi can be done in your Iheolrc
A bad teat it o poor od'crtitement. Think if o»tf!
Check with your Supply House— they will ihow you ho» to do it Wc ho»c o
drclcr in frery vuppiy crntcr in the USA
Tareweir Opens Big
At 275 in Chicago
CHICAGO — New entries and holdovers
kept the activity in Loop theatres alive and
the outlook rosy. "Noah's Ark." in its revival
ut the Grand, did exceptionally well. "A
Farewell to Arms" was a tremendous opener
at the Oriental, and also strong was "The
Tarnished Angels" at the State Lake.
"Rodan!" was definlt«ly in the far above
average class In its opening at the Woods.
Avcfoce It 100)
Corncgie— To Porii With Love 'Cont'li,
The Lodykillert ConI 1), 3rd wk 195
Chicago— Soyonora .VBv 5lti wk 260
Eiquire—Wild l> the Wind (Para), 6lti wli 200
Garnck—Motorcycle Gong (AlP);
Sorority Girl (AlP). 4th wk 200
Grorx]—hlooll's Ark (Domtnofit) 210
Loop—And God Crcoted Womon (Kir^gtley),
5th wk 195
McVickcrs Rointtcc Counfy MGM), Uth wk. . .220
Monroe— Hell Stiip Mutiny (Rep),
Hell Convon Outlowi Rep) 195
Orientol— A Forcwcll to Armt (20th-Fox) 275
Poloce— Seven Wondcfi of the World (Cin«rama),
60th wk 315
Rooievelt- The Toll Stronger AA),
Oregon Poisogc AA 210
Stole Loki- The Tornijhed Angele (U-l) 220
Surf—TIte Admiroble Crichton Col] 195
Todd's Cincstage—Around tlie World in 80 Days
(UA), 43rd wk 325
United Artists—Don't Go Neor the Water (MGM),
5th wk 210
Woods— Rodon! (IXA) 260
World Ployhouse—Don Giovonni .DCA), 5th wk. . 195
Long Runs Continue Good
In Kansas City Houses
KANSAS CIT\'—Although a soft spot or
two developed in the local boxoffice picture
last week, long runs still held up surprisingly
well, particularly considering a ntisty
weather situation over the weekend. "The
Hunchback of Notre Dame." which had been
moved from the Tower into the Uptown and
Granada theatres did very well at the Granada,
but was disappointing at the Uptown.
Foirwoy— Peyton Ploee (20th-Fox). 6th wk
,
moveovc 1 30
Glen—The Story ot Bob ortd Solly (SR); She
Shouldo Said No SR 9th wk 215
Kimo—How to Murder o Rich Uncle (Col), 6th wk. 165
Midlond— The Sotecrocker ,mGm;. t.ody ot
Vengeonce UA) 95
Missour.—Seven Wonders of the World (Cinerama),
24th wk 125
Poromount — Soyonoro (WB). 5th wk 100
Roxy— Rointree County (MGM). 6th wk 135
Tower—Old Yeller iBV) 310
Uptown ond Granodo—The Hunchback of
Notre Dome (AA). 2nd d t wk 100
BOWLING
KANSAS CITY—A sudden temperature
drop which changed rain to snow and wet
pavement.s Into sheets of ice Ftiday afternoon
i3li resulted in many Filmrow league
teams bowling short-handed and one or two
failing to be represented at all. As they
lined up to lx)wl Friday evening. February
7. men's and women's league teams .showed
these standings:
MEN'S
WOMtN'S
Tcom Won Lost Tcom Won Lo*t
Bioon Jug S4 ]6 Brown Juq 41 22
Shreve'i SI 29 Monlcy P'pn 39

. Continued
.
.
JACKSONVILLE
tTjir^ry (t«rUiid. (lln> buyrr tor Klurldn Statr
Theatrfs. surcrrdrd Buford Stylr*. Unl-
— "tl maiWKrr, a.> prrsldrnt at thr Blind
'.rrir» Foundulluti At thp Kroup'ii annual
i.brr»hlp mrctinx. which «>» hrld In
Vartely s clubroonvi at thr Hotel Rotwrvrlt
January 30 Ttir foundation l» ^upportrd by
Vanrty TrnI 44 and givr^ «-aluablr aAabtance
lo pr«schuol-agr ttllnd children and thrlr
p*rrnls tn »«vrnil northroAl Florida coun-
Uc» Others newly plected to foundation
poaU are John Tumtln.ion. Warner Driv\
manaKrr. and Fred Hull. MOM mana«;er.
r»ce-{ue»idents. Horace Uri\ninK. Dixie Dnvetn*
supervisor. Irea-surer. and Mrs Tlirlma
Oodfrry. public school system, .secretary
.
BW Wall, former assistant at the downtown
Plortda. ha. vacaUon here, died in Chicago of a heart
•
t Tto help spur sales of t30 :. it.
irlety's Show of Shows benefit Thurs-
'•* . one restaurateur had "package
Afi.v »,(» TWO conwt"'*"t /ocodcti lot
KTTH rken IVIK mnk» (e too
DIXIE
THEATRE SERVICE
61 SUPPLY COMPANY
KXIH BALLANTYNE DlALl"
.na ««n K m^\m itrmt « w
ft tm m »••««
>^v« NC«« W«l>«i< 41U
:0»H.rTt TNL»T»t tOUI>»I»T 4 W»»MO
f'wmti Cmm'mm Sinier. former
ii'.> iiiti). wBA unr of thr "honorablr mrnliiiii
.
m a recrnt survey to determine thr
trn br St -dressed men of thu area
Slate Atlomey Richard Qersteln and his
rit'lrr staff were Invited to tie gursLs at a
•ITClal ss-rmuin; of "Wllnrvs tor thr Pri>s4--
cutJon "
Springhill, La., Theatre
Destroyed by Flames
SPRIMIHILL. LA —The Spring Throtrr
here was destroyed by fire early Monday
'3> and lus-s was estimated at tlOO.OOO Tlie
fire brifun in the celling above the .screen,
according to Fire Chlrf R H. O'Nell. who
.said the cause apparently was faulty wiring
The 12-year-old structure wa.s owned by
the Tri-State Theatres of Dallas, which operates
theatre.^ In Louisiana. Arkan.sas. Oklahoma
and Texas The house was managed by
Boyd Adklnson
SprUighlll Ls located about 30 miles from
Shreveport and Is the home of one of the
largest paper mills In the country.
Lease Sumter, S. C. Rex
SUMTER. S. C —Thr Rex Theatre, operated
here for the last 25 years by the Palmetto
Theatre Co . has been leased to WlUlam M.
Hodge it A.ssoclates and will be remodeled
for mercantile purposes, according to Kermlt
Ward, manager of the Rex and Sumter since
1932
'Raintree' Scores 350
In Memphis Opening
MKMl'HIK Huusr records are tumbling at
.Malco whrrr "Old Yeller" Is doing a landofflcr
buslnes.« First week 11 did 850 per
rent of average attendance and second week
SOO per cent Another record attendance was
:.j.i:ted by l/>ew'» Palace where 'Ralntree
r..uiity did 350 |)er cent thr first week
"
Moico Old T«ll«> BV 2rv|
Po'occ Retntr9« Cownfy iV.
StQtr Th« IfMmr Below
ilforvi Pcyfoft Pl««k»*f
•'•«M. I*»"4m PhoM S-SUt
Mail Ad4int: •• J7S. TamM I. '

. . During
—
. . Mrs.
.
.
CHICAGO
Ctanford Kohlberg. owner of the Starlite
. , .
Drive-In, leaves for Europe February 14.
in connection with individual air conditioning
units to be installed in cars at his outdoor
theatre this summer. He plans to merchandise
the units for other drive-ins . . .
Lauren Bacall was in town to plug "Gift of
Love." scheduled to open at the B&K Garrick
Jack Barnett is free-lancing
February 14 . . .
since the shutdown of Universal's individual
newsreel operation Lester Grand of
Confection Cabinet Co. and Mrs. Grand took
a holiday in Mexico.
Ralph Trenhan has joined the Capitol
Theatre as assistant to Manager Bob Kennedy
. January, the censor board
reviewed 103 films, seven of which were
classed for adults. None was rejected. Thirtytwo
George C.
were foreign pictures . . .
Reagan, in charge of the local Trans-Lux
branch, took a swing through Iowa City,
Omaha and Kansas City on behalf of "The
Bride Is Much Too Beautiful" and "Girl on
the Third Floor."
There was considerable evidence of more
than the usual enthusiasm after a screening
of "Seven Hills of Rome," but nothing com-
CANDY-POPCORN
SEASONING — BOXES — BAGS
For Theatres and Drive-ins
— SEND FOR —
NEW LOW PRICE LIST
Distributors For
LORRAINE
CARBONS
MISSION ORANGE
Freight Paid an Ordcn of $100.00 er Mare
KAYLINE CANDY CO.
W£—9-464J
1220 i. Michigan Chicago 5, III.
. . .
pared to the intere.'t which followed Marisa
Allasio's visit. For her two-day stay here,
MGM publicist Norman Pyle set up a program
of interviews which took Miss Allasio
to every radio and TV station in addition
to meetings with members of the press
S. B. Greiver, on February 21, will move his
booking operations from 1235 South Wabash
Ave. to larger and freshly decorated quarters
at 1020 South Wabash, suite 707. This week
the Greiver organization was appointed to
handle booking and buying for the Waukegan
Drive-In.
Sara Kaplan returned from Detroit where
he booked "And God Created Woman" in
the full lineup of "A" houses belonging to
the Butterfield circuit. Next he is scheduled
to visit Des Moines and Omaha, where his
company also distributes the film.
.
George Lefko, Warner Bros, manager,
hosted screenings of "Lafayette Escadrille"
and "Chase a Crooked Shadow." Meanwhile,
the Warner Bros, picture here is a rosy one.
Grosses were still soaring for "Sayonara" as
it entered its seventh week at the Chicago,
and the run has been extended three weeks.
"Marjorie Momingstar" is scheduled to go
into the Chicago around Easter time. "Fort
Dobbs" opened at the Roosevelt February 5
and "Darby's Rangers" opened at the State
Lake on the same date Beatrice
Castle has joined the office staff at Modern
Film Distributors.
"Rhodan!" is being described as a "sensational
hit." It was booked at the Woods for
. . . Jim
a two-w-eek run. but when opening grosses
soared, it was decided to prolong the run
another week. On the first break, March 7,
the film goes into 50 houses in outlying
areas. The extensive radio, TV and newspaper
campaign which heralded the opening
at the Woods will be carried out in its entirety
for the subsequent showings
Booth, with Essaness here before taking
residence in Florida, was a visitor.
How SEAL-A-PATCH TAPE can save you
$300 to $800 a year on seat repairs
Photoj above show actuol restoration of theatre sects with SEAL-A-PATCH TAPE—the
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quickly, easily.
Anyone oround your theatre con do the job.
Tareweir Opens Big
At 275 in Chicago
CHICAGO — New entries and holdovers
kept the activity in Loop theatres alive and
the outlook rosy. "Noah's Ark," in its revival
at the Grand, did exceptionally well. "A
Farewell to Arms" was a tremendous opener
at the Oriental, and also strong was "The
Tarnished Angels" at the State Lake.
"Rodan!" was definitely in the far above
average class in its opening at the Woods.
(Average Is 100)
Carnegie—To Paris With Love iCont'l);
The Ladykillers (Cont'l), 3rd wk
195
Chicago— Soyonoro (WB), 5th wk
260
Esquire—Wild Is the Wind (Para), 6t-h wk 200
Garrick—Motorcycle Gong (AlP);
Sorority Girl (AlP), 4th wk
200
Grand— t^oah's Ark (Dominant)
210
Loop—And God Created Woman (Kingsley),
5th wk
195
McVickers— Rarntree County (MGM), 14th wk. . 220
Monroe— Hell Ship Mutiny (Rep);
Hell Canyon Outlaws (Rep)
195
Oriental—A Forewell to Arms (20th-Fox) 275
Palace—Seven Wonders of the World (Cinerama)
60th wk
315
Roosevelt—The Tall Stronger (AA);
Oregon Passage (AA)
210
State Lake—The Tarnished Angels (U-I)
220
Surf—The Admirable Crichton (Col)
195
Todd's Cinestage—Around the World in 80 Days
(UA), 43rd wk
325
United Artists—Don't Go Near the Water (MGM)
5th wk
2)0
Woods—Rodon! (DCA)
260
Vy'orld Playhouse—Don Giovanni (DCA), 5th wk. . 195
Long Runs Continue Good
In Kansas City Houses
KANSAS CITY—Although a soft spot or
two developed in the local boxoffice picture
last week, long runs still held up surprisingly
well, particularly considering a nasty
weather situation over the weekend. "The
Hunchback of Notre Dame," which had been
moved from the Tower into the Uptown and
Granada theatres did very well at the Granada,
but was disappointing at the Uptown.
Fairway— Peyton Place (20th-Fox), 6th wk.,
moveover 1 30
Glen—The Story of Bob and Sally (SR); She
Shoulda Sold No (SR), 9th wk 215
Kimo— How to Murder a Rich Uncle (Col), 6th wk. 165
Midland—The Safecracker (MGM); Lady of
Vengeance (UA) 95
Missouri—Seven Wonders of the World {Cinerama),
24th wk 125
Paromount—Sayonara (WB), 5th wk 100
Roxy— Rointree County (MGM), 6th wk 135
Tower—Old Yeller (BV) 310
Uptown and Granada—The Hunchback of
Notre Dame (AA), 2nd d.t wk 100
BOWLING
KANSAS CITY—A sudden temperature
drop which changed rain to snow and wet
pavements into sheets of ice Friday afternoon
(31 1 resulted in many Filmrow league
teams bowling short-handed and one or two
failing to be represented at all. As they
lined up to t)owl Friday evening. February
7, men's and women's league teams showed
these standings:
MEN'S
SEAL-A-PATCH TAPE is eosy to use— it takes only I'i to 4 minutes to repair as a rule.
Whaf's more, seat can be mended up to 50 times and repairing never be noticed by customers.
SEAL-A-PATCH TAPE— is guaranteed to please or money back.
Scot cover installed costs about $2. Repair with SEAL-A-PATCH TAPE costs only about
3 to 7 cents! And same 'borough job as in photos can be done in your theatre.
A bad sect is a poor advertisement. Think it over!
Check with your Supply House— they will show you how to do it. We hove a
deolcr in every supply center in the U.S.A.

. . Continued
. .
. .
Silver
Phone
JACKSONVILLE
tJarvey Garland, film buyer for Florida State
Theatres, succeeded Buford Styles, Universal
manager, as president of the Blind
Childi-en's Foundation at the group's annual
membership meeting, which was held in
Variety's clubrooms at the Hotel Roosevelt
January 30. The foundation is supported by
Variety Tent 44 and gives valuable assistance
to preschool-age blind children and their
parents in several northeast Florida counties.
Others newly elected to foundation
posts are John Tomlinson, Warner Bros,
manager, and Fred Hull, MGM manager,
vice-presidents; Horace Denning, Dixie Drive-
Ins supervisor, treasurer, and Mrs. Thelma
Godfrey, public school system, secretary.
. .
.
Bill Wall, former assistant at the downtown
Florida, has reported for Army training as
a tankman at Fort Knox, Ky. . Walt Meier
staged a big Saturday midnight double-bill
action show' at the Imperial Theatre
Three local theatres are being shuttered
Tuesday-Thursday each week. They are Fi-ed
Kent's Beach Drive-In, S. A. Newton's Dixie
and Maurice Magnan's Lake Shore . . . Jim
Carey had entirely different programs running
on the east and west screens of Loew's
Normandy Twin Outdoor . cold
weather throughout January took a heavy toll
in boxoffice figures at all north Florida driveins.
Fred Mathis, who has worked out of the
local Paramount office as an outside film
salesman for many years, is the new Paramount
manager, succeeding Ed Chumley,
who has been promoted to the New York office
Leo Adler, UA traveling auditor, arrived
. . . here from Atlanta and will be based
in the local office for several weeks . . . Scott
Lett, Howco executive from Charlotte, visited
his local Howco office after he and Mrs.
Lett had vacationed briefly in Sarasota.
MIAMI
on the lookout for another theatre in Miami
B«ach. The Brandts operate the Flamingo
and Lincoln theatres, both on Lincoln Road
Dollar Jake Schreiber, former
showman, was one of the "honorable mentions"
in a recent survey to determine the
ten best-dressed men of this area.
State Attorney Richard Gerstein and his
entire staff were invited to be guests at a
special screening of "Witness for the Prosecution."
SpringhilL La., Theatre
Destroyed by Flames
SPRINGHILL, LA.—The Spring Theatre
here was destroyed by fire early Monday
i3i and loss was estimated at $100,000. The
fire began in the ceiling above the screen,
according to Fire Chief R. H. O'Neil, who
said the cause apparently w-as faulty wiring.
The 12-year-old structure was owned by
the Ti'i-State Theatres of Dallas, which operates
theatres in Louisiana, Ai-kansas, Oklahoma
and Texas. The house was managed by
Boyd Adkinson.
Springhill is located about 30 miles from
Shreveport and is the home of one of the
largest paper mills in the country.
Lease Sumter, S. C. Rex
SUMTER, S. C—The Rex Theatre, operated
here for the last 25 years by the Palmetto
Theatre Co., has been leased to 'William M.
Hodge & Associates and will be remodeled
for mercantile purposes, according to Kermit
Ward, manager of the Rex and Sumter since
1932.
'Rainlree' Scores 350
In Memphis Opening
MEMPHIS—House records are tumbling at
Malco where "Old 'teller" is doing a landoffice
business. First week it did 650 per
cent of average attendance and second week
500 per cent. Another record attendance was
reported by Loew's Palace where "Raintree
County" did 350 per cent the first week.
(Average Is 100)
Malco Old Yeller (BV), 2nd wk 500
Palace Raintree County (MGM) 350
State The Enemy Below (20th-Fox), 2nd wk. 100
Strand Peyton Place (20th-Fox), 5th wk 100
Warner Sayonara iWB), 5th wk 100
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rampo, Florida . 8-5189
Moil Address: Box J7S, Tompo 1, Fla.
The old Olympic Theatre crowd was saddened
to hear of the death of Jonas
Perlberg, once an associate of Florida State
Theatres. Perlberg, who had been planning
to vacation here, died in Chicago of a heart
attack ... To help spur sales of $20 tickets
to Variety's Show of Shows benefit Thursday
(6), one restaurateur had "package
deals" for sale: a pheasant dinner and bus
trip to the event. Willie Hartack, top winning
jockey at Hialeah, was first in line to
purchase ten of the show "packages."
The Brandt family is reported locally to be
NOW with TWO conyenient locations for
6l
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BOXOFFICE Februa:-y 10, 1958 SE-l

.
CALL
. . T.
. . Marjorie
Vf
NEW ORLEANS
T B. Dumeslre jr., president of Southeastern
Theatre Equipment, and his wife are expected
here Sunday i9i from their home in
Atlanta on a combined business and pleasure
trip. Formerly of New Orleans. Dumeslre
continues his membership with the Krewe of
Hermes, one of the older Mardi Gras organizations.
On Wednesday night (121, when
the Krewe of Hermes will stage their annual
parade, he will be among King Hermes entourage,
costumed arid masked, aboard one
of the many stately and beautiful floats, and
later that night he will participate in the
regal court at a ball to be held in the Municipal
Auditorium.
The New Orleans Federation of Women's
Clubs, at a recent special meeting at the
Monteleone Hotel, voiced unanimous opposition
to the proposed system of pay TV. Mrs.
W. J. Fitzgerald, president, read a letter from
Siguri S. Grossman, president of the Radio
and Television Electronics Service and Technicians
Ass'n of New Orleans, appealing to
the clubw'omen to protect their free TV entertainment
by calling or writing their congressmen,
governor and local government officials
telling them of their negative attitude
toward pay TV.
A prize of a roundtrip to Washington for
two with free hotel rooms, plus $100 expense
money will be presented to the person with
the best answer in 50 words or less to the
question, "What is a good citizen?" The contest,
sponsored by the New Orleans Item,
tied in with merchants, and the Joy Theatre
is being held in connection with the Wednesday
1 12 1 premiere at the Joy of "Damn
Citizen." Second prize is a variable-power
telescope from Na.'^h Roberts Instiument Co.;
third, a Zenith portable radio: fourth, an
Ansco Readyflash camera outfit, with new
travel case, plus one case of Sylvania flashbulbs,
compliment^s of the Fox Co.; fifth, an
annual pass to the Joy Theatre good for two,
and sixth to 15, Capitol albums of popular
music. The contest closed the 5th.
Sympathy to the Richard Guidi-y sr. family
of Galliano on the death of their son Richard
jr., 5. who was killed in an automobile accident
January 31. Besides his parents, he is
survived by a younger brother Dennis. Guidi-y
is associate owner of the Jet Drive-In at Cutoff
. . . Producer Jerry Wald plans to bring
a planeload of stars, columnists, studio personnel
and critics from both Hollywood and
New York for the Baton Rouge premiere of
"Long Hot Summer" March 5.
With top billing being given to the local
Saenger, a total of 117 theatres were grouped
together in a 6-col., lO^-a-inch ad in the
Sunday Times Kcayune and New Orleans
States on openings of "Sing Boy Sing" at
the listed theatres, starting with the premiere
opening at the Don, Shreveport. on the 31st
with continued daily area showings through
March 3. The larger towns have it booked for
a week, while most of the other towns for
either two or three days.
Abe Bcrenson, president of the Allied Theatre
Owners Ass'n of the Gulf States, and
the association's officials are urging members
to attend the conveniently-located, three-day
Allied National Drive-In convention in Louisville,
starting Tuesday (11). In addition to
all the valuable panels, clinics and talks by
top industry figures on every phase of airer
operation, a novel hometown promotion idea
will be in operation. Actor and singer Tommy
Sands will be on hand and will be available
to be photographed with any exhibitor individually.
If the exhibitor desires, the photo
will be .sent directly to his hometown newspapers
along with an appropriate press release
about the occasion—certainly an excellent
promotion in any exhibitor's home
area.
MEMPHIS
niton Sims, Memphis buyer and booker for
Rowley United Theatres and president of
Motion Picture Theatre Owners of Arkansas,
Mississippi and Tennessee, has entered Baptist
Hospital at Memphis for spinal surgery.
He is expected to be hospitalized for several
weeks . A. Flay has taken over the operation
of the Yell Theatre at Yellville, Ark.,
which he reopened February 1. Film Ti-ansit,
Memphis, has contracted to deliver and pick
up film.
M. H. Miller, owner, has closed the Starlite
Drive-In. Henderson. Ky., for the winter
. . . Mississippi exhibitors visiting included
J. W. Wafford, Union, Union, and Mrs. E.
S. Gullett, Benoit. Benoit . Malin.
Lura, Augusta; Mr. and Mrs. Jack Noel.
Maxie, Trumann, were in town from Arkansas.
We Go Right up in the Air
to
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costs.
'
r That's the kind of top-notch paint job
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Reasonable prices. The many pleased drive-in
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references.
OR WRITE FOR ESTIMATE NOW
RALPH G. LAUGHTER
Phone HENDERSONVILLE 7402
P.O. BOX 1861 EAST FLAT ROCK. N.C.
I
SE-2 BOXOFFICE February 10, 1958

THEATRICAL
. . Mack
. . During
Memphis Admissions
Highest in Years
MEMPHIS—The boxoffice situation at first
runs here has been the busiest and brightest
in years. Watson Davis of Malco and Skee
Yovan of Loew's Palace jointly estimated
that 400.000 persons have attended the five
first-run downtown theatres since Christmas.
"The Malco has had at least 100,000 admissions
by actual figures," said Davis. "We have
been playing 'The Sad Sack' and 'Old Yeller'
and we have had the best business in ten
years."
At the other end of Main street. Manager
Eli "Slim" Arkin of the Warner Theatre had
just about the same story to tell. He ran
"Sayonara" for five straight weeks.
"Business has shown a definite increase
since Christmas and the future looks good
with outstanding product," said Ai-kin.
At the Strand Theatre, Alex Thompson
opened with "Peyton Place" Christmas Day
and still has it going. "Terrific," he said about
business. He was beaming. "The more good
pictures there are the better business is for
everybody."
Yovan at the Palace said, "Business with
us has been the best in some time and since
Christmas we have had right at 100,000 persons
in our theatre."
"We are looking forward to a good year."
Arthur Groom, manager of Loew's State,
said business had been "very good."
Consensus: Give the public good pictures
and they will be in to see them in droves.
flLfn
BOOKIOG OfflCf
Experience — Industry Integrity
ALBERT E. ROOK
160 Walton st. n.w.
tel. Jackson 5-8314 st«.tcTto^*;^iDi.T
P.O. box 1422
-^-..^'TcP^''
'
l^l%i

. . Mrs.
. . Snow
. . Jim
CHARLOTTE
. . .
Terry Garner, Center Theatre, Hartsville, S.
'
C. IS operating the Pix Theatre. Bethune.
on weekends in cooperation with the Bethune
schools, which feel that a theatre in the town
is necessary Mrs. Aileen Tate, formerly
with Reinhardt Enterprises, and her husband
have a baby girl named Sarah Jane.
Clients of the Carolina Booking Sei-vice
Write, Wirt? or phone -
Massey Seating
Company, Inc.
160 Hermitage Avenue Nashville, Tenn.
Phone: ALpine 5-8459 ... or
International Seat Division
Union City Body Company, Inc.
Union City, Indiana
Sno Cone Machines
Popcorn Machines
Hot Dog Machines
ALSO
Complete Line of Coneeijion Suppliei
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13S Brevard Court, Charlotte, N. C.
FRANK LOWRY-^OHN WOOD
PHONE FR. 5-7787
visiting here were Irvin Dantzic. Tri-City
Drive-In. Forest City; Luther Ritchie. Moonlite
Drive-In. Mount Holly, and R. S. Shire.
Dob.son Drive-In. Dobson .
in western
North Carolina closed the Canton Drive-
In. Canton; Waynesville Drive-In. Waynesville.
and the Skyvue Drive-In. Boone. Weekend
snow was so deep that for the first time
the film delivery truck was unable to reach
Boone.
"The Ten Commandments" opened February
6 for an extended run at the Palmetto
Theatre. Hampton. S. C. . Seago. Colony
Theatre. Raleigh, reported good business
on "Tammy and the Bachelor" in his
first-inm house in spite of the fact that it
had already played first-run in the area as
well as in drive-ins . . . Mr. and Mrs. George
Tice of the Meadowbrook Drive-In. Greenville.
S. C. were here to confer with the
Carolina Booking Agency.
Joe Bishop jr., son of manager Joe Bishop
of Kay Film, is recovering from a bout with
pneumonia . . . Mr. and Mrs. John Burnett.
New Brunswick. N. J. visited Mi-, and Mrs.
C. H. Albrecht. Ritz Theatre. Newberry. S. C.
Mrs. Burnett and Mrs. Albrecht are sisters.
The Burnetts were en route to Florida and
Nassau .
Maude Major, wife of Marshall
Major of the Carolina Delivery Service,
was a patient in Presbyterian Hospital.
. . .
Mrs. Evelyn Robinson, Universal Film Exchange,
spent a weekend in Athens. Ga..
Dave Prince. J. Arthur
visiting relatives . . .
Rank representative, was here t-o see booking
agents Mr. and Mrs. Jack Thompson of
the Crest Theatre. Wrightsville Beach. N. C.
were here to see architects about plans for a
new home in Wilmington.
Miami Variety Show
Four Hours of Frolic
MIAMI—Variety's Show of Shows was held
Thursday i6i in the Miami Beach Auditorium—a
huge one-night show featuring stars
from south Florida's nightclub "panorama."
Virtually all-charity, only the orchestra
cost and auditorium rent were to be deducted
from the total. Variety Hospital could not
be included in the United Fund, since it was
feared it would make the total too great
this year. The hospital caiTies a large charity
load—last year $315,000. It admits as patients
"all children regardless of race, creed
or ability to pay."
"You people are doing splendid work." officials
of the United Fund stated. "You have
our blessing to go on just as you have, and
as individuals we'll contribute, as we have in
the past."
Other main fund-raising methods used by
Tent 33 include the Committee of 1.000 and
a football game collection. Later this year,
there may be a big prizefight card promotion.
Four hours of in -person frolic by top show
stars of stage, screen and television were offered
to patrons who paid $5 to $20 a seat.
Walter 'Winchell emceed the affair, interrupting
his TV series the Walter Winchell File
to fly in from Hollywood. "I feel flattered
to work with such an array of stars." he told
Chief Barker Luther Evans on the telephone.
"I hope every top-notch performer in south
Florida w'ill join me."
Show of Shows chairman Ed Melniker and
ticket chairman Maury A.shman set up a
battery of telephones to handle reserva,tions
for the show.
Cab Calloway and Diosa Costello were
among big-name performers who took part in
the show. Calloway featured "Minnie the
Moocher," most famous routine in his repertoire.
Miss Costello brought her entire
cast, including Don Casino. Milos Velarde,
Robert and Alicia. Tony and Francella. Rubin
Gonzalez and Judy Mason.
Other top-flight entertainment figures included
Murray Franklin. Jackie Heller, the
Four Bits. B. S. Pulley. Tanya and Biagi.
Marie Saucier. Pupi Camp»o and Eddie Snyder.
Beat the Rain—
with the one-piece, snap-on
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SE-4
BOXOFFICE
:: February 10, 1958

Sales to TV Called
No. 1 Industry Error
DALLAS—Heniy Reeve, operator of the
Mission Theatre and drive-in at Menard, a
western Texas town of
2.685, regards the sale
of feature films to
television as a major
industry mistake.
"I've read much
about even flow of releases,
etc., from tlie
higher echelons, but
the root of our present
industry handicaps,
the No. 1 source
of current difficulties,"
he said, "is this sense-
Henry Reeve less and ludicrous sale
of feature films to TV regardless of age. A
great movie of yesterday is as good entertainment
to the TV viewing family of this
generation as most of the current releases.
But the family spending two hours watching
one of these is fed up moviewise for a day or
so, at least, and then there's another one the
next night.
"Of course, the older films are not the
equal technically or visually to what we
show today in our theatres and drive-ins, but
that does not affect the basic trouble—the
sating of the movie fan's appetite via the
old, yet good, movie in his living room.
"Hard as I may try, I have yet to understand
the thinking of our industry in allowing
this situation to become what it has,
money or no money. If this practice is not
stopped, and I mean stopped, all the other
ills the high moguls write and talk about are
next to nothing."
Reeve has a second complaint. "The curtailment
of color in films has been a great
backward step: and presumably TV is again
the cause of that, through the rather thin
excuse of money-saving on prints offered by
most distributors. A look at 'Warner and
MGM product, and Paramount as well, is
enough. The drive-in needs color; the regular
theatre needs it, too. How shortsighted
can production be? Hard to believe."
Reeve has been in show business at Menard
since April 1, 1923, nearly 35 years.
"There are not many left in west Texas
who have been that long in the same spot.
And what a lot of wonderful changes there
have been. If only our industry had used its
head . . . can't think of another industry
as foolish as ours, pushing its own head under
water. Can you?"
Neal Houston a Personality on Row
At Dallas Since Early 1920s
DALLAS— Neal B. Houston, area supervisor
for Manley, Inc.. distributor of popcorn and
concessions supplies, started work as a schoolboy
back before World War I in his father's
theatres, the Gem and Travis, in Sherman,
Tex.
H. C. Houston, the father, who operated
theatres in Sherman, Rusk, Pittsburg and
Dallas, died in January 1955. He had the
Trinity here 17 years.
Young Neal was class valedictorian when
he graduated from the Sherman High School.
Then he entered World War I and attended
Austin College two years in officers training.
FIRST WITH PARAMOUNT
Young Houston came to Dallas in March
1922 and landed a job with Paramount under
the late J. B. Dugger and Dick Rosenbalm.
He became a salesman.
"In those days, it wasn't unusual to be on
the road several weeks at a time or to travel
by bus or train," he recalled.
He became a member of Paramount's 100
Per Cent Club for thi-ee successive years,
and, that was quite an honor. Houston became
Paramount district manager tor Texas,
Arkansas, Mississippi, Louisiana and Georgia
about the time sound on discs came into the
exchanges. During this period, it was necessary
for him to travel back and forth to
New York six times in six months for new
instructions on sound.
Married in 1925, the Houstons now have
two sons, Neal jr., who is working at the
University of Texas on a Ph. D. degree, and
George P.. who is attending SMU.
After seven years with Paramount, Neal
sr. resigned to take a position with the Fox
Film Corp. to work with Harry Ballance, now
with 20th-Fox in Atlanta, and Clair E. Hilgers.
He was a Fox salesman for 16 years,
after which he went into the commercial
trailer advertising business for himself. Later
he joined Republic under John J. Houlihan,
and was a salesman seven years. Six years
ago he joined Manley. becoming Dallas area
supervisor after the retirement of P. A. Warner
early last year.
"I've had a wonderful and happy life in
show business," he said, "and want it to continue
being that way.
"After working in four forms of show
business and watching the present business
trends. I think that now, more than any other
time, theatre concessions are the answer to
more profit to the exhibitor," he said. "We
are just beginning a merchandising program
for theatres that shows great promise to
everyone concerned."
Tricky Alarm Makes
It Rough on Burglars
TULSA—Wayne Adams, manager of a local
theatre, is making it rough on burglars, reports
the Tulsa World.
In November, a tricky invention of his resulted
in the arrest of a Texan and a Tulsa
teenager who burglarized a drive-in theatre
at 51st street and Sheridan road, and recently
three Claremore youths were trapped by the
same burglar alarm which is extremely intricate
and "secret."
In fact, Adams says the patent is pending
on the invention, which is being manufactured
by the Bioscope Manufacturing Co.,
220 W. Archer St.
The Claremore youths were arrested on the
grounds of the drive-in theatre at 7300 E.
Pine St. after tripping the mysterious invisible
burglar alarm which Adams says lets
him know "within seconds" when the theatre
is entered.
The device Adams has invented consists
of electronic "relays" and it rings his telephone
at his 4718 E. Marshall St. residence
when anyone enters the drive-in concession
buildings. Sunday, about 5 a.m. Adams' phone
rang and when he lifted the receiver he knew
by the tone burglars were at the drive-in.
He contacted police and officers Howard
Bennett and L. Greanie sped to the theatre.
They caught one youth as he was trying
to crawl under a rear fence. His companions
had fled
moments earlier.
Adams won't tell police much about his
device, but they know it's effective.
Ill
Use
Special Trailer in
In C. D. Leon Theatres
DALLAS—C. D. Leon of the Leon circuit
in Abilene, which has four drive-ins here,
states, "I am tagging each 1958 feature picture
with a special trailer which reads. 'The
Feature Picture You Are About to See 'Will
Not Be Shown on Any Form of TV for Seven
to Ten Years, if Ever.'
Leon said he felt this action imperative,
vital and essential to his welfare and protection.
A board member of the Texas Drive-In
Theatre Owners Ass'n, Leon is urging other
organization members to use the trailer,
which is being made available at actual production
cost by the drive-in organization.
TEXAS DRIVE-IN OFFICERS—The Texas Drive-In Theatre Owners Ass'n reelected
Eddie Joseph of Austin as president at the recent convention in Dallas. Others
named, left to right: David A. Shapiro, executive secretary; Slieet Noret, second
vice-president, Lamesa; A. J. Valentine, treasurer, Georgetown; Bob Davis, third
vice-president, Sherman; President Joseph; Johnny Fagan, secretary, Borger, and
Tim Ferguson, first vice-president. Grand Prairie.
BOXOFFICE February 10, 1958 SW-1

. . Sam
OKLAHOMA CITY
LI n. Cox, Caddo Theatre. Binger. is back
from the Mayo CHnic, Rochester. Minn.,
with an excellent health report, a fine smile
and a much more cheerful outlook. He and
Mrs. Cox made the trip by train, returning
through Kansas City just in time to get in
on the 15-inch snow there. Cox said that that
was more snow than he has seen for several
years all together in Oklahoma and added
that the Sooner State looked better to him
when he got home this time than it ever had
before.
On that Monday, January 20. morning
when all Oklahoma woke up to find every
ATCO Chili
ANNOUNCING
A Change in
s'reet and highway covered with ice, Gene
Miller, who operates the Washita Theatre
in Hammon had a narrow escape. He works
as a linotype operator for the Clinton Daily
News and was on his way to Clinton when
his car skidded on ice three miles west of
Butler and was demolished. Miller got a bad
bruise on the forehead but no other injury.
His theatre is open Fridays through Mondays
and he hopes to go to fulltime operation
soon. His mother runs the theatre while he
is in Clinton; he gets home on Saturday
nights, leaving again Monday morning.
Exhibitors on Filmrow included Creal
Name Only!
Sauce With Meat Now Becomes
JIM-BO Chili Hot Dog Sauce
We're changing our name, but not, we hasten to say, our product.
As of February 1.5th, the delicious, profit-making hot dog sauce you
have known as ATCO Chili Sauce with Meat will come to you as
JIM-BO Chili Hot Dog Sauce. There has been absolutely no change
in the high quality ingredients that go into this wonderful product.
Only the name is different!
We know that you know and appreciate our delicious, hickorysmoked
JIM-BO Barbecued Beef. To make it easier for you to
remember our trade name, we decided to drop the ATCO name in
favor of JIM-BO Chili Hot Dog Sauce.
Check your supj)ly now of this mouth-watering, money-inaking hot
dog sauce. Now, while it's cold weather, you can make extra sales
and profits with JIM-BO Chili Hot Dog Sauce! Because when the
mercury goes down, appetites perk up for JIM-BO Chili Hot Dogs!
Meaty but not chunky, won't run. Of course. Federally inspected.
Re-order today from these fine distributors.
Alamo Concession Supply Company
San Antonio
Associated Popcorn Distributors Dallas and Houston
Cohen Candy Company Dallas
Houston Popcorn & Supply Company
Corpus Christ!
Houston
Concession Supply Company.. ..Corpus Christi
Logan Concession Supply Company
Modern Sales & Service Company
Tulsa
Dallas
Panhandle Popcorn Company Plainview
H. G. Townsend Company Shreveport
Makers of
ATCO FOOD CO.
2921 Commerce Street — Dallas, Texas
JIM-BO Chile Hot Dog Sauce and JIM-BO
Hickory-Smoked Barbecued Beef
Black. Washita, Cordell; Mrs. J. E. Holt.
Wigwam. Coalgate; Je.ss Cooper jr.. Lyric.
Chelsea: Lay ton Carter. Chief. Seminole;
Earl Snyder. Apache and Bellaire Drive-In,
Tulsa; Jack Grant, Skyview Drive-In, Coalgate:
Mel Danner, Circle, Waynoka; M. J.
Dowling. Palace and Chief theatres. Eufaula;
Dana Ryan. Buffalo. Pawnee; Don Cole,
Bison. Buffalo; Mr. and Mrs. Bill Wilson,
Mooreland, Mooreland; J. E. "Eddie" Jones,
Sand Springs Drive-In, Tulsa; A. R. Walker,
Nusho, Broken AiTow; L. A. White, Tech,
Weatherford, and H. S. McMurry, Evelyn,
Star and Ranger Drive-In, Dumas, Tex.
Frank P. Dove, who operates the Panhandle.
Panhandle, and the Groom, Groom,
both in Texas, is also a tax expert and a
former county attorney. Right now he is
working from daylight to dark getting his
clients' income tax reports off to the Federal
Government and .seems to have clients standing
in line. As an attorney, he recently won
a $15,000 judgment for a Paoli girl who had
been in an auto accident in Panhandle, the
case being tried in Federal Court, Amarillo.
While operating the Grove Theatre several
years ago. Dove decided to become a lawyer.
He studied at night and received a law degree
just a few months before being elected
county attorney of Carson County of which
Panhandle is the county seat. He already has
the privilege of presenting cases before the
Texas State Supreme Court and the Federal
Court at Amarillo and has applied for permission
to appear before the U. S. Supreme
Court. He and his wife have six children
and recently became grandparents.
Jo Ann Page, who weighed only four pounds
when born October 25 last year and was
confined to an incubator for several weeks,
is now a hale and hearty youngster. Her
parents, Mr. and Mrs. Amos Page, operate
the Avalon and Derby Drive-In theatres,
McLean, Tex. They have two other girls and
a boy and are getting help in running the
theatres from Janice, the oldest girl, and the
boy. Janice is star of the junior basketball
team. The third little girl is Gill, a pig-tajl
blonde, and what a honey! . Brunk,
BOXOFFICE correspondent and salesman for
Screen Guild, and Mrs. Brunk attended the
February 2 wedding of their godchild, Lyn
Pryse, in Ponca City.
Mr. and Mrs. Elmer Rook, Rook Theatre.
Cheyenne, are bound for Florida for a vacation
visit with his brother Charles, who operates
a drive-in theatre. Elmer is due back
February 24 for a meeting of the State Republican
Committee in Oklahoma City, being
one of the prominent Republicans of the
state. Charles Rook, although now a Florida
showman, got his industry start in Sayre
and Watonga. Okla. Richard. Elmer's son. is
leaving for Acapulco. Mexico, as soon as his
father returns from Florida, and hopes to do
some deep sea fishing, the first he has tried
on any of his Mexico jaunts. Richard, incidentally,
is riding in a different 1955 red
and white Buick. presented to him by the
insurance company of a teenage driver who
ran into him from behind at a stop light
recently. Young Rook is a member of the
committee erecting a memorial to Gen.
George Custer near Cheyenne.
Lee Guthrie, owner and operator of the
Vogue and Mustang Drive-In. Wheeler, Tex.,
has put up a television tower and is stringing
cable over town. He hopes to have the system
going in a few weeks, receiving programs
SW-2 BOXOFFICE February 10, 1958

from channel 4, Amarillo; channel 9. Oklahoma
City, and channel 5, Enid. He charges
$25 installation fee and $7 per month to
subscribeis. He expects 250-300 installations
in the TV fringe-area community. His
brother Lamar, who operates the Vogue and
Bearcat Drive-In, recently installed a television
tower in Hollis and moved his family
to that town. His sister, who has been
running the theatre in Tipton, has moved
to Ei"ick and will operate the Vogue until
they open the Bearcat Drive-In around
April 1.
W. E. McGlothlin, owner and operator of
the Regal and Elk Drive-In, Friona, Tex.,
and who recently bought the Chief Drive-In
from Mr. Larson, was an honor guest with
his wife at a party celebrating their 12th
wedding annivei-sary. They have two daughters
who help with the theatres, selling
tickets or helping Mrs. McGlothlin in her
efficient operation of the snack bar. The
drive-in is open Fi-iday through Monday but
will go to fuUtime around Easter, which is
April 6.
DENTON
'The Fine Arts Theatre, operated by Trans-
Texas, has dropped its strict art policy
and has reverted to first run. It will play art
pictures occasionally when they are available.
Don Hudspeth, son of Frank, a local projectionist,
has been added to the Fine Arts
staff since daytime showings were resumed.
Don, just released from the Army, is attending
North Texas State College here. All
Fine Arts staffers are college students except
Aimer Cotton, who has been in the
booth many years. David Head, formerly of
Waco, is the new manager.
The Campus Theatre, operated by the Interstate
circuit and managed by J. P. Harrison,
contributed to another community service,
by setting up a booth nightly in the
outer lobby, staffed by members of the local
Junior Chamber of Commerce, where patrons
might pay their poll tax, or receive tax exemptions.
Since January 31 was the deadline
for tax payment, which is a state require-
POSTERS - MATS

—
: February
Dallas Teeners Mob
Palace to See Sands
DALLAS—Tommy Sands, making a persnnal
appearance on the Palace Theatre stage
here Saturday at the opening of "Sing Boy
Sing." caused mass hysteria from the overflowing
teenage crowds. At the first of his
three scheduled stage appearances, at 3:30
p.m.. the midtown Interstate circuit house
2,250 capacity—had a standing-room-only
audience. Before Sands appeared the youngsters
swarmed down front and jammed the
aisles. Theatre officials had posted ushers
to keep the kids off the stage. Master of ceremonies
Wayne Mack of WFAA-TV attempting
to conduct a question-and-answer session
between Sands and four local disc jockeys
on stage, found it almost impossible to be
heard. Every time Sands tried to answer, the
mob screamed and killed every answ'er. Theatre
executives added a fourth stage appearance
for the young singer after seeing the
unprecedented turnout. Prank O. Starz, ad-
Don t
CHICAGO
13 2 7 So.
Woboih
NEW YORK
630 Ninth
Blow Your Top
S^laif, Safa,-OhdaJc yoWL
SPECIAL
Jjuun Sood Old (Dapandabk
FILMACK
Always Quick - Always Good!
vertising and publicity chief of the theatre
chain, said the response topped anything Interstate
had ever had—and the same theatre
had Clint Walker in person the day before.
Four policemen were summoned to escort
Sands from the theatre to a television station.
With the front of the house jammed
worse than the back—and with a block-long
waiting line—the quartet of officei-s bulled
their way through a screaming ci-owd of 800
teenage fans behind the Palace to get the
star to other scheduled appearances.
Ted Wick, personal manager and publicist
for Sands, said the tour, after Dallas, included
Nashville, Memphis, Austin, Houston,
San Antonio and Atlanta, on consecutive
days, to coincide with the film's opening. The
next two weeks will have Sands making
stage appearances in southeastern and Atlantic
coast cities.
Donald Laiffer to
GI;
Call for Teener Yams
HOLLYWOOD — Albert C. Gannaway,
president of Gannaway International, announced
the signing of Donald M. Laiffer
as stoi-y editor, and at the same time notified
agents and WTiters with screen credits that
the company is in need of scripts for feature
films about teenagers. In addition to his
duties as story editor, Laiffer is also slated
to act as dialog director on GI's upcoming
"No Place to Land."
"The Nun's Story," a Warner release starring
Audrey Hepburn, will be filmed on
location in the Belgian Congo.
Palsy Telethon Nets
$325,000 in Miami
MIAMI—Harry Botwick. FST district head,
was general manager and coordinator of the
Saturday-Sunday telethon held recently for
the benefit of victims of cerebral palsy.
Viewers pledged $325,000.
The telethon was decided upon after it
became apparent the United Fund drive alone
would not provide enough money. Botwick
received full credit for the success of the job
in engineering time schedules for the many
show business people who took part in the
event, most of whom had to sandwich in
their appearances with club dates.
Botwick said that more than 100,000 persons
contributed to the fund. A specially
written new song, "Look at Me, I'm Walking,"
was used during the telethon. Pledges came
from as far away as West Palm Beach and
Cuba. "We even had pledges from ships at
sea," Botwick said. Most of the money was
pledged during the closing hours of the drive.
Jack Bell explained that it took about 3,000
persons to stage the event, not counting the
many who worked prior to the telethon, such
as 450 telephone operators, working on 181
telephones, some continuing the whole 16
hours. Hundreds of actors, singers and
dancers took part.
Two hundred firms donated all food for
the workers and actors. Twenty-five automobiles
were driven by Marine volunteers
throughout the telethon. Forty members of
the Hurricane Motorcycle Club picked up
donations.
which he ordered from
an ad in BOXOFFICE §t
It happens every dayl Theatre
owners look through the
columns of BOXOFFICE.
BOXOFnCE :: July 4, 19.53
News about new equipment
or service is read by thousands
of BUYERS who buy from progressive
concerns that advertise
in BOXOFHCE.
LET BOXOFFICE HELP YOU TO SELL!
jW-4 BOXOFFICE
:
10, 1958
J

Tent 16 Will Benefit Milwaukee Tent Fetes Jake Eskin
From 'Cattle' Debut
sponsor
On
the
His Retirement From Industry
OMAHA—Variety Tent 16 will
world premiere of "Cattle Empire" at the
Omaha Theatre February 27 at 8:30 p.m.,
with all proceeds to go to the club's project,
the school for the hard of hearing, according
to Chief Bai-ker Pat Halloran.
The 20th-Fox film is the story of a cattle
drive, starring Joel McCrea, Gloria Talbott,
Don Haggerty and Phyllis Coates. McCrea
will be here in person to start a tour of the
midwest. Other stops will be at Minneapolis
February 28, St. Paul March 1, Minneapolis
March 2, Davenport March 3, Waterloo
March 4, Cedar Rapids March 5 and Des
Moines March 6. Other Hollywood personalities
also will be present.
The premiere will be tied in with Omaha's
celebration in connection with its selection as
all-America city.
Sam Stern will be in charge of ticket sales,
assisted bv all members of the crew.
UR FRr^D$JklM
a
i|ih^
f
Rochester Editor Lists
12 for Release to Soviet
ROCHESTER—Hamilton B. Allen, motion
picture editor of the Times-Union, "puts in
his penny's worth" and lists a dozen films
he would like to see released for showings in
Russia in the forthcoming cultural exchange.
Eric Johnston, president of the Motion Picture
Export Ass'n, and a committee of Hollywood
producers will make the final selections.
Allen's list follows: 12 Angry Men, The Ten
Commandments, Old Yeller, The Pajama
Game, The Tin Star, 3:10 to Yuma, Les Girls,
Don't Go Near the Water, Heaven Knows,
Mr. Allison, An Affair to Remember, and
April Love.
Allen stressed the need to select fUms
which will help bridge the wide gap between
the pieoples of U. S. and Russia.
* In another issue, Allen belittled the article
by Bosley Crowther in the New York Times
"that the motion picture industry is about to
go down the drain." Allen cited the Al Sindlinger
survey, and also the "sensational business"
done by theatres in Rochester in January,
admonishing, "Mourners, Go Home;
Movies Aren't Dead."
"People do not buy movies," he emphasized;
Television has
"they buy pictures . . . proved its own lack of abUity to create enough
entertainment to keep its screens lighted. It
has had to go to Hollywood and buy old pictures
to gain an audience. Doesn't the very
fact that so much television time now is devoted
to old movies prove that of all entertainment
the American public wants movies
most of all?"
Groups at Ravenna, Neb.
Seek to Reopen Grand
RAVENNA, NEB.—A group of 25 interested
men conferred recently with Dick Lysinger
about reopening the Grand Theatre.
Lysinger said he didn't want subsidy from
anyone, but all that it needed to make the
show a success was more patronage and that
he would be glad to open the show if he
could be assured of such patronage. It would
demand about 400 adult admissions per week
to guarantee continuance of the business. Assua-ance
of support was given Lysinger by
the organizations. A suggestion was that organizations
and clubs have periodical "show
nights."
Shown at the speaker's table at the Jake Eskin testimonial luncheon in Milwaukee
are, left to right: Harry Karp, Perch Moyle, Jerry Harris, Mrs. Harry Karp, Ben
Marcus, Erv Clumb, Mrs. Jake Eskin, Rudy Koutnik, Jake Eskin, Oscar Olson and
Andy Spheeris.
By BILL NICHOL
MILWAUKEE—Members of the local Variety
Club tendered Jake Eskin, longtime circuit
owner, a farewell testimonial luncheon
at the Schroeder Hotel here January 27.
Because of a series of snowstorms, the committee
anticipated a total attendance of about
100. but by the time Chief Barker Andy
Spheeris, Towne Theatre Corp. and station
WEMP president, rapped for attention, an
adjoining room had been opened to accommodate
the crowd of 300.
Chiefly responsible for planning the event
were John Schuyler, Delft circuit head; Rudy
Koutnik, Highway 15 Drive-In, and Harold
Pearson, Allied executive secretary.
Spheeris introduced those seated at the
guest's table, including Schuyler; Harry
Mintz, Stanley Warner; Ben Marcus, Marcus
chain: Ei-v Clumb, former Riverside Theatre
managing director who recently purchased
the Ringling and Juliar at Baraboo from Eskin;
P. Moyle, Baraboo; Ed Bones, Elroy;
Jack Lorentz, 20th-Fox, and Harry Karp,
former Eskin buyer and booker.
Lorentz said the industry respected Jake
for the many fine things he has done. Clumb
said that very few knew that "Jake has
practically taken me in as a son. Perhaps
that will give you some idea of how big a man
Jake is."
Ben Marcus followed Clumb, saying: "I
honestly don't know of any occasion that I
enjoy more than being here to say a few
words about Jake Eskin. The majority of us
here today have known Jake for years. He
has been loved and respected by everyone
in the industry."
These same sentiments were echoed by
John Schuyler and by Karp.
Eskin's first job here was back in 1904 when
he hustled barrels around for the Schlitz
Brewery at $6 per week. Later, he moved to
Richland Center, where he took a fling at
buying and selling hides and fur. But he soon
found that this line of endeavor was not for
him. He then purchased a grocery store.
Meanwhile, at every opportunity, he attended
a movie. By 1928, Jake knew what he wanted;
sold the grocery business and purchased the
Orpheum Theatre.
In 1929, he bought the Richland Center
Theatre. With his faith and enthusiasm in
the future of the motion picture business,
Jake built the new Eskin Theatre in 1936.
In 1937 he added the Times Theatre in Milwaukee,
the Blaine at Boscobel, the Falls at
Black River Falls and later on the Avalon.
Shortly after he joined forces with Harry
Melcher in Milwaukee and built up the M&E
Theatre Management Co., winding up with
a chain of over 30 houses.
This arrangement lasted until 1950, when
the partnership was dissolved, with Eskin
taking the two houses at Black River Falls
and one at Elroy. In 1953 he acquired both
the Ringling and the Juliar theatres from the
Ringlings of circus fame at Baraboo.
By 1957, Jake decided to dispose of his theatres
and go into semiretirement. To each of
his managers, he offered the houses they were
managing, and the ciixuit undei-went an almost
immediate change in management.
Eskin leaves shortly for Phoenix, Ariz.,
where he plans to enter the real estate business.
Medford, Wis., Newspaper
Supports Film Slogan
MEDFORD, WIS.—"There is nothing that
takes the place of a night out to see a movie,"
said the local Star News editorially in support
of this new Industry slogan. "Our city
isn't the same without those marquee lights
blazing at nights, but until it can be put
on a paying proposition, our exhibitor here
isn't going to bum them just to add a cheerful
note to Main street.
"It is hoped that a more workable agreement
between producers, distributors and
exhibitors can be reached."
Medford's only theatre, the Avon, owned by
Ray Blakeslee, is closed at present, due to
the patronage falloff.
BOXOFFICE Februai-y 10, 1958 NC-1

D E S
MOINES
. .
T ou Levy screened "The Big Beat" at the
20th-Fox room Fi-iday night. January
31 Marv Graybeal, manager of the Paramount
Theatre in .
Waterloo, promoted thea-
tres in his town by a page picture story of
two teenagers getting ready for a movie date
''^^^^s^S.A^

. . . Comedian
. . The
. . Come
. . Come
I
THEATRICAL
MINNEAPOLIS
Tt remained for a local television station.
WCCO-TV. to fire the first gun publicly
against toll TV. It spent $3,151 for page ads
in the Minneapolis Morning Tribune and
Evening Star, to reprint excerpts of the preface
to "Free Television and the Public." a
warning by Dr. Frank Stanton, CBS president,
that the proposed pay video may destroy
free TV.
DCA had a large institutional display ad
in the Sunday Ti-ibune for the Japanese
"Rodan" which has been saturation booked
into 51 towns, including Minneapolis (the
State) and St. Paul (the Paramount). The
ad named all the towns, theatres and dates of
the engagements.
In a large Sunday Tribune ad the Academy
Theatre published a letter from Mike Todd
expressing pleasure with the manner in which
his "Around the World in 80 Days," in its 31st
week, has been received here and the fact
that he's thrilled because of letters received
by him from people hereabouts who have seen
it two, three or more times . Variety
Club's auxiliary will have a Valentine party
in the Hotel Nicollet clubrooms February
15. There'll be cocktails at 6:30 p.m. and dinner
at 8 p.m. and music and other entertainment.
Reservations must be made by the 12th.
W. H. Workman, longtime MGM manager
here until his retirement, came up from Florida
to attend the Variety Club's testimonial
dinner for Sim Heller, retiring chief barker
Victor Borge has been booked
at the Radio City here March 12, 13. He played
to two capacity nights and one big matinee
audience at the 4,100-seat house a year ago.
may go into record books as
. . .
The year 1957
the best ever for the upper midwest, according
to the Minneapolis Federal Reserve
bank's current report. Total production set a
new record and livestock output and marketings
were at or near record porportions
Very big business was garnered by "Eighteen
and Anxious" at the Lyric here the past week.
Only the fact that the theatre was committed
to take "Sayonara" on a moveover from
Radio City prevented the holdover to which
the picture was entitled.
Irving Marks, Allied Artists manager,
teamed up a pair of his pictures to play day
and date last Sunday at two of the leading
neighborhood houses, the Nile and Camden,
and the bill, comprising "Wichita" and "The
Maverick," did nicely ... A number of Filmrow
people attended the wedding of Carol
Choinard, daughter of Casper Choinard,
onetime UA manager here who now is selling
film to television stations . . . 20th-Fox
exploiteer Chick Evens was in from Kansas
City to beat the drums for "A Farewell to
Arms," which opened at Radio City at $1.25,
upped from 90 cents.
Mrs. Nigne Scott, widow of the late Omaha
20th-Fox manager, was on a visit here . . .
MGM is staging its first bonus sales and playdating
drive in years, from February 7 to
Jime 26. Local Manager Sid Eckman points
out, "We really have the pictures now—Jailhouse
Rock, Raintree County, Don't Go Near
the Water, All at Sea, The Brothers Karamazov
and Underwater Warrior.
Scraping Bottom, Need
'4' Films, Say Subruns
MINNEAPOLIS—While downtown theatres
here, in the aggregate, have been enjoying
recordbreaking prosperity since New Year's,
thanks to extended runs of blockbuster pictures,
the situation as regards to neighborhood
houses which ordinarily require at least
two changes a week is becoming "desperate,"
according to leading subinin exhibitors.
Sidney Volk. co-owner of five of the top
neighborhood theatres, including the $600,000,
1,300-seat Terrace, declares many uptown
houses are on the brink of folding.
"Lack of enough boxoffice product is the
reason," he said. "The smash hits are tied
up downtown. With few exceptions, all we've
been getting is junk—the kind of pictures
that no longer can do profitable business.
And the outlook for the next several months
isn't much better.
"Why. they're showing better features on
television for the most part. Yet, while we're
operating in the red, downtown first-run theatres,
with a few exceptions, have been doing
landoffice business, thanks to the powerful
advanced admission attractions that have
come their way since Christmas and which
are entrenched for long runs.
"We can't keep scraping the bottom of the
product barrel much longer. If the film companies
want to keep us alive they'd better
change their clearance setup so that theatres
like my Terrace and Riverview, which
are superior physically to any of the downtown
houses and as capable of doing as much
Many Requests Received
For Slogan Stickers
OMAHA— Requests from every state in
the
nation and from Canada have been arriving
at IvEPCO Theatre Advertisers for its stick-
.
.
ers, "Get More Out of Life Out to
a Theatre."
"We're about all out of our supply of stickers,"
said Mrs. Esther Green, FEPCO owner,
"but we can print some more if there is a
demand."
The stickers are a series of panels, each
with cartoons and printed in blue on an
orange background, emphasizing the slogan
"Get More Out of Life Out to a
Theatre."
The company has been giving the strips
free on request, reports many favorable comments
and a .spirit to "fight back" at television's
inroads on gate receipts.
Civic Groups Try to Save
Stage Plays in Mill City
MINNEAPOLIS—^Civic and business leaders
are meeting this week with Ben Berger
to decide what to do to keep this city on
the legitimate touring attractions' map now
that he has relinquished the Lyceum Theatre,
and it has been acquired by an evangelistic
group which will convert it into a religious
tabernacle.
In addition to his motion picture circuit,
Berger has been operating the Lyceum the
past three years and he could have renewed
business as many of them, can obtain their
picture day and date at least with the Loop
moveover houses."
Sol Fisher, owner of three local neighborhood
houses, asserts that "the product and
boxoffice situation has reached a critical
stage."
"There just aren't enough of the kind of
pictures we need," said Fisher. "The so-called
bread-and-butter, reasonably good pictures
don't do any business any more. We must
have a steadier supply of big ones in order
to keep alive."
Volk, Fisher and some other outlying exhibitors
point out that seven of the nine
downtown first-run houses here are showing
pictures in the midst of long runs. That
means virtually no big or strong boxoffice
pictures are in early prospect for the neighborhood
houses, and that during the next
few months these outlying theatres will have
nothing much in the way of important atr
tractions from which to choose.
The local clearance setup provides that no
pictures shall be available for any neighborhood
theatres until at least 28 days after
completing their engagements in the Loop.
An unsuccessful attempt to scrap this
c'earance setup and make pictures available
for their Terrace at least day and date with
downtown moveover houses was made in a
federal court suit by the Volk brothers. The
major distributors and the Paramount and
RKO houses were defendants in that action.
the lease expiring next August 15 at an
increase of $5,000 a year rental over the
$20,000 which he has been paying. Inasmuch,
he says, as he only has been breaking even
at the show house he could not see his way
clear to meet the rental boost.
At the group meeting this week there'll
be discussed proposals to try to obtain 1,000
people to subscribe $5,000 each to permit the
construction of a $500,000. 1,500-seat theatre
to be devoted to various other uses as well
as housing the legitimate.
Don t
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BOXOFFICE February 10, 1958 NC-3

. . . Joan
. . Pat
. . Maurice
. .
—
— —
r OMAHA
lyrrs. C. N. Johnson. Grand Theatre, Red
Oak, Iowa, will leave the middle of February
on a trip to Europe. She plans to make
the trip by ship and will visit ten countries
Cline, secretary to office manager
Opal Woodson at United Artists, is wearing
an engagement diamond. She and her fiance
Don Furrow plan to build a house with their
own labor land parental assist! before they
are married.
. . . F. J. Lee.
Mr. and Mrs. Fred Ballantine, drive-in exhibitors
at Denison. Iowa, plan to return home
from Florida by March 1 . . . Bob Holmstedt
of Film Transport has a baby daughter . . .
Mrs. Mona Pace, exhibitor at Malvern, Iowa,
left for a trip to Puerto Rico
UA district manager, visited the Omaha exchange
. Coleman, formerly of
California, is the new manager of the Town
Theatre, replacing Keith Chambers . . . Stella
Robinson, formerly with Columbia, is secretary
to General Manager Jack Gelfand at
Goldberg Theatres.
Ben Juracek is now devoting all his time to
running the Boone Theatre at Albion and the
Cedar Theatre at Cedar Rapids and has given
up operation of a tavern at Columbus .
Frank Holllngsworth and his wife have returned
from a trip to California. Hollingsworth
has the Holly Theatre at Beatrice.
Frank Wood, owner of the Phoenix Theatre
at Neola, Iowa, has added two new hobbies,
raising varied color parakeets and tropical
fish . Halloran. Buena Vista manager
here, attended a meeting in Kansas City setting
up the showing of "The Missouri Traveler"
. . . Visitors on the Row included Mrs.
C. N. Johnson and son Dick. Red Oak; FYank
Good. Red Oak; Will Gunther. Syracuse;
Howell Roberts. Wahoo; Mr. and Mrs. Sam
Burrus. Crete, and Sid Metcalf, Nebraska
City.
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Mw« rt ^ ^ w^ -^^r w4^40
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it is without equal. If has
been a favorite with theatre (joers for
over 15 years. Write today for complete defails.
Be sure to give seating or ear capacity.
HOLLYWOOD AMUSIMINT CO.
rrSO OiMsn St e Stoklt. Illlnelt
Teller' and 'Farewell'
Best in Milwaukee
MILWAUKEE—Whether it was the promotion,
coloring contests and live pups in the
lobby, the picture, or both, the Riverside
Theatre had patrons lined up for a block
each day waiting to see "Old Yeller." "A
Farewell to Arms" and "Around the World
in 80 Days" in its 34th week also did big
business.
Alhambra And
(Average Is 100)
God Created Woman (Kingsley),
5th wk 150
Palace The Quiet American (UA); Hell Bound
(UA) 100
Riverside Old Yeller (BV), 2nd wk 250
Strand Around the World in 80 Days (UA),
34th wk 200
Towne Raintree County (MGM), 3rd wk 135
Worner—The Tarnished Angels (U-l) 125
Wisconsin A Farewell to Arms (20th-Fox) 200
Teller' and "Peyton' Take
Lion's Share in Omaha
OMAHA — Thousands of Omahans were
captivated by "Old Yeller" and turnaway
crowds at the State Theatre marked the
opening week of the picture here. The receipts
for the first week reached 300 per cent.
General Manager Jack Gelfand reported.
The fat gross was chalked up in the face of
heavy competition at the Orpheuni. which
recorded 230 per cent for the first week of
"Peyton Place."
Brandeis The Story of Esther Costello (Col);
The Brothers Rico (Col) 90
Omaha ^My Mon Godfrey (U-l) 90
State Old Yeller ( BV) 300
Orpheum
Peyton Place (20th-Fox) 230
'Eighteen' Takes Top Score
Of 160 in Twin Cities
MINNEAPOLIS—With holdovers continuing,
there were but two newcomers and of
these "Eighteen and Anxious" delivered
.splendidly at the boxoffice. The highly regarded
"The Quiet American." the other
fresh entry, proved a disappointment as a
customer lure despite kind words from the
critics.
Academy Around the World in 80 Doys (UA),
30th wk 150
Century Seven Wonders of the World (Cinerama),
78th wk 150
Gopher ^Don't Go Near the Woter (MGM), 6th
wk 140
Lyric ^Eighteen and Anxious (Rep) 1 60
Radio City Sayonoro (WB), 5th wk 125
RKO Orpheum The Quiet American (UA) 85
RKO Pan—Old Yeller (BV), 2nd wk 125
World And God Created Woman (Kingsley),
4th wk 140
Chief Barker Podoloff
Names Committees
MINNEAPOLIS — The new Variety Club
chief barker. Joe Podoloff. has announced
his committee chairmen as follows:
House. A. A. Kaplan; entertainment, Bill
Broms: hospital-greeters, Lorin Solon; program.
Don Swartz; membership. Herb
Buschmann; publicity. Eddie Schwartz;
blood donor, Jess McBride; golf. Gilbert
Nathanson and HaiTy Levy, co-chairmen;
welfare, John Branton; "fixers." Mandt Torrison;
heart hospital. Sim Heller and Edmond
R. Ruben, co-chairmen; shutin movies.
John Farley: card room, Nathan.son and
Sheldon Grengs: international convention.
Heller; a.ssociate memberships, Ben Berger
and Martin Lebedotf, and telephone committee.
Sid Eckman and Jack Cohan.
Commercial Club Sponsors
Traer Theatre Reopening
TRAER, IOWA—Thi-ough the efforts of the
Traer Commercial Club, Traer is to have a
motion picture theatre after being without
one for about 17 months. The old theatre
building on Main street is to be completely
remodeled and redecorated.
Eddie Malina, former assistant in the theatre
owned by Mr. and Mrs. Gene McLaughlin,
will be owner-operator of the theatre.
Traer business men will loan him $2,500 for
purchase of equipment and he will be responsible
for remodeling and redecorating
the building. He expects to open for business
about March 1.
A committee of Commercial Club members
began a drive to get a theatre in Traer several
weeks ago. Last week the committee
called a meeting of business men who were
asked to pledge money for the project.
The lease with the McLaughlins on the
theatre building will be for two years, with
an option of renewal for three more years
under the same terms. The old building has
been used for various purposes since 1950
when the McLaughlins built a new theatre.
This was sold in 1956 to the Masons and is
now used as the Ma.sonic Temple. Since that
time Ti-aer has been without a theatre.
Mann to Issue Statement
On TOA Unit Formation
MINNEAPOLIS—Circuit owner Ted Mann,
president of the local Allied States unit, said
he first learned of the Harold Field move
to form a Theatre Owners of America affiliate
here upon his return this week from
the west coast where he had been vacationing.
The Field meeting, resulting in the decision
to have a territory-wide exhibitors gathering
here March 13, to decide the matter,
was not attended by Bennie Berger, longtime
North Central Allied head, either. Mann
was to issue a statement this week giving
his position about the move.
St. Paul Newspaper Tieup
Ends After 7
Weeks
ST. PAUL—After a strike of seven weeks.
publication of the two daily newspapers here,
the Pioneer Press and the Dispatch, was resumed
Tuesday following settlement last
Saturday. The strike was started by the
mailers.
"Sayonara" and "Peyton Place." in the two
Minnesota Amusement Co. downtown houses,
chalked up four and six-week runs during
the strike.
Three for Adults Only
MINNEAPOLIS—Three of the four local
art theatres are advertising — their current attractions
for adults only "08/15," "The Time
of Desire" and "Nana." all in holdover weeks.
At the Westgate. "How to Murder a Rich
Uncle" was in its sixth week, a record run
for the house.
Reopens at Crondon, Wis.
CRANDON, WIS.— Richard Conway, who
owns the Neider building here, reopened the
Crandon Theatre, closed since last fall, for
Friday, Saturday and Sunday. The last operator
was Frank Rivers.
NC-4 BOXOFFICE Februai-y 10, 1958

. . Akins
. . Ralph
. . Joe
. .
13th House Acquired
By Art Theatre Guild
CLEVELAND—Louis Sher and Edwaxd
Shulman of Art Theatre Guild, have acquired
their 13th art theatre with completion of
negotiations with Andrew Martin for leasing
the Dayton Theatre in Aki'on. The art circuit
takes over the house March 1, when it
will be closed for about three weeks for
remodeling in the continental style adopted
for the circuit.
The Dayton is a 550-seat neighborhood
house which has always played a conventional
feature policy.
The Art Theatre Guild also operates 12
other art theatres in ten cities throughout
the United States. They are: Cleveland.
Heights Ai't and Continental; Columbus,
Bexley; Detroit. Studio and World; Denver,
Vogue; Kansas City. Rockhill; Louisville,
Ky., Crescent Art; Milwaukee, Coronet Art;
Memphis. Ritz; Toledo. Westwood; Yellow
Springs, Ohio, Little Art Theatre.
Nico Jacobellis. general manager of the
two Cleveland art theatres and in charge of
advertising for the entire circuit, will also
supervise the Akron house which will be renamed
the Art Theatre. He will be assisted
by Fi-ank Shaw Stevens, formerly connected
with the Cleveland Playhouse and Musicamival,
who has just joined the Art Theatre
Guild organization.
Peter J. lodice Elected
Booking Ass'n Chief
DETROIT—Peter J.
lodice, head of Amusement
Booking Service, has been elected president
of the Michigan Theatrical Booking
Agents Ass'n, succeeding William O'Halloran
of Delbridge & O'Halloran. Installation of
new officers will be held at the annual banquet
at Holiday Manor February 13.
Other newly elected officers are: vice-presidents.
Harry Lee, Delbridge & O'Halloran.
and Hugh Simpson, Simpson Agency of
Windsor, Ont.; treasurer, Ross Chapman,
Delbridge & O'Halloran; secretary, Al Rice,
Max Gail Office.
Elected to the board of directors were
William O'Halloran. Arthur B. "Buddy"
Fields and Del Delbridge, Delbridge & O'Halloran;
Jerry Carmen, Gus Sun Office; Jack
Reed. Jack Reed Agency; Lillian Klein, Jules
Klein Office, and Don Djerkiss, Djerkiss
Bros.
Orchestras.
High Court Ruling Pends
On Projecting Sign Law
DETROIT—The legal status of projecting
signs in suburban Highland Park remains undecided
pending a formal decision by the
Michigan Supreme Court. The high court's
decision had originally been anticipated for
the November 1957 term, but a recheck this
week disclosed no indication of just when the
decision will be rendered.
The formal suit was brought by Ver Hoven
Chevrolet, a car dealer, with theatres interested
because of the application to projecting
signs, which were banned by a Highland Park
ordinance. Ver Hoven lost the case in Wayne
County circuit court and appealed to the
Supreme Court.
Etebbie Reynolds stars in MGM's "The Boy
Friend," filmization of the London musical
comedy hit.
Corfc/n, Ky., Fetes Louis Merenbloom
CORBIN. KY.—Local businessmen, members
of the Kiwanis. Lions and Rotary Clubs and
the Chamber of Commerce, joined here recently
to fete Louis Merenbloom, who retired
last summer as manager of Schine's Hippodrome
Theatre after 36 years. Merenbloom
and his wife are moving to Louisville
to make their home.
The businessmen in Corbin planned the
faj-ewell event to show their appreciation for
the part Merenbloom has played in the business,
social and civic life of the community
since he and his wife first came here some
45 years ago.
Principal speaker for the occasion was
John L. Crawford, editor and publisher of
the Corbin Daily Tribune, who said that
Merenbloom's life was a great example of how
races could live together, properly finding
their place in community life.
The Merenblooms were the recipients of
BOWLING
DETROIT—National Theatre Supply holds
to its slim two-point lead in the Nightingale
Club bowling league. Team standings are:
Teom W L Teom W L
NTS 39 21 Amuse. Sup. .31 29
Altec 37 23 Ernie Forbes .21 39
Nat'l Carbon .32 28 Locol 199 20 40
High scorers were: Francis Light 242-211.
total 626; Jack Colwell 193-203, 574; Jack
Lang 199. 561; Jack Lindenthal 229, 559;
Edgar Douville 190, 547; Roy Thompson, 507;
Carl Mingione, 512.
Bowling notes—For the fourth time in the
30-year history of the Nightingales, an honorary
membership has been awarded—to
Floyd H. Akins, who has devotedly functioned
as bowling secretary for many years. "Big
Day" Roy Thompson didn't do so well after
his sensational 708 score the week before . . .
Francis Light was the big gun of the day
with his 626 and 242, but didn't win a
place ... Ed Douville scored season highs,
for Ed— 190 and 547 . Haskin managed
a 202 only when he came in to sub for
Nick Forest, still vacationing in the south .
George Hickox has succeeded Gil Light on
the Amusement Supply team—which took
four points from the leaders, Altec, who
bounced into second place as National Theatre
Supply took four from Ernie Forbes.
Best splits of the day were—Julius Pavella,
2-4-10; Francis Light, 3-7-10; Burt London,
the easy 5-7. Sparkplug Bob Bloch missed
his bowling for the day . Pickering's
new bowling shirt looked better than his
bowling . says Julius Pavella's son,
who filled in, is destined to be a really good
bowler.
39 Theatres in Michigan
Open AB-PT's 'Eighteen'
LOS ANGELES—AB-PT Pictures' "Eighteen
and Anxious" and "Girl in the Woods" have
been set for day-and-date bookings in 39
Michigan theatres, according to company
vice-president Harry Mandell.
The screen packages opened February 5 at
the Palm State in Detroit and at 38 Butterfield
circuit houses in the territory.
Mary Webster and Jackie Loughery, feminine
stars of "Eighteen," left here for a week
of ijersonal appearances with the openings.
many gifts, including a huge basket of flowers
from their neighbors and a dinette set, a gift
from local businessmen.
Merenbloom, in his speech to the group explained
the incidents which led him to come
to Corbin after his marriage in 1912 and his
first
impression of the town was "as soon as
miss all of you on
I could earn $200 I would return to Baltimore,"
adding "it took me 45 years to leave."
He continued:
"I am leaving richer in friends and friendship
which I treasure more than money .
fond memories that will linger with
. .
me the
Main
rest of my life . . I'll
street and most of all Main street.
"The only consolation I will derive from
leaving is the satisfaction that we will be
able to pick up our religious life which we
have missed dearly the past 45 years and
that we will be able to worship according to
our hearts in our own synagogue."
Revival of Auxiliary
Okayed by Tent 5
DETROIT—Revival of the auxiliary of Detroit
Variety Tent 5, formerly known as the
Barkerettes. has been approved by the membership,
with the crew instntcted to take
necessary formal steps for the reorganization.
This is part of an elaborate program of
revived activity for Detroit Variety, marked
by the reissuance of a monthly bulletin, the
Five Poster, and the authorized redecoration
of the clubrooms in the Hotel Tuller. A report
from Sol Krim showed the membership
the highest of recent years. Dough guy Jack
Haynes also reported the treasury in the best
shape in years.
Film Council Federation
To Confer in Cleveland
CLEVELAND—The Federation of Motion
Picture Councils will hold its fourth annual
conference in Cleveland April 16, 17 at the
Carter Hotel.
Mrs. Frederick Chapman, president of the
Motion Picture Council of Cleveland, anticipates
attendance of approximately 200 delegates.
The general meetings, according to
Mrs. Chapman, will be thrown open to Cleveland
council members who are not delegates
and to the public seriously interested in motion
pictures, without requiring payment of
registration fees. The agenda for the conference
has not been announced by national
president Mrs. Dean Gray Edwards.
Irving Blumberg Dies
DETROIT—Irving L. Blumberg died recently
at Ann Arbor after a lengthy illness.
A member of the insurance firm of Blumberg
Bros., he was well known in the motion
picture field here as a specialist in insurance
for showmen. He also was recognized as one
of the city's outstanding leaders in charity
and other Jewish community activities. He
is survived by his wife Bettye and a daughter,
Mrs. Graham Landau. Interment was in
Clover Hill Park cemetery.
BOXOFFICE February 10, 1958 ME-1

—
—
—
—
WB),
— —
—
—
'Peyton' Fourth Week
Hits 160 in Detroit
DETROIT — The optimistic note among
major first-run theatres continued here, with
strong screen attractions as the very apparent
answer to the boxoffice doldrums of sev-
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eral weeks ago. Honors again went to "Peyton
Place" in its fourth week at the big Fox
Theatre.
(Average Is 100)
Adams- -Don't Go Near the Water MGM), 5fh
wk
,120
Broadway Cap.tol The Flesh Is Week (OCA);
Blonde in Bondage (DCA) 85
Fox—Peyton Place (20th-Fox), 4th wk 160
Modison Old Yeller (BV), 2nd wk 155
Michigan Soyonoro (WB), 4th wk
Polms The Long Haul (Col); Return to Warbow
140
(Col)
. 100
United Artists Around the World in 80 Days
(UA), 57th wk 170
Fifth and Sixth Week Runs
Still Big in Cincinnati
CINCINNATI—The three downtown RKO
theatres continued their runs for fifth and
sixth weeks, with only Keiths showing a
new attraction. Grosses were still big.
Alboe Sayonaro (WB), 4th wk 130
Gr-nd Rointree County (MGM), 5th wk 125
Keiths— Hunchback of Notre Dame (AA) 110
Palace Peyton Place (20th-Fox), 5th wk 150
Four Christmas Holdovers
Into Gth Cleveland Week
CLEVELAND—Five holdovers ranging from
five to 35 weeks, are proof positive that the
motion picture has lost none of its lure.
Four of the pictures which have played to
full benches for five weeks and are all slated
for a sixth week are "And God Created
Woman," "Don't Go Near the Water," "Peyton
Place" and "Sayonara." These pictures
have varied only slightly from the Christmas
week opening grosses, which is unusual here,
as grosses generally drop as the run is extended.
Dry, temperate weather has helped
bring out the patrons.
Allen Soyonoro I 5th wk 1 40
Embassy Satchmo the Great (UA); The Girl
in Black Stockings (UA) 80
Heights Art And God Created Woman (Kingsley),
5th wk 250
Hippodrome Peyton Place (20th-Fox), 5th wk. 135
Lower Moll The Third Key (RFDA) 100
Ohio Around the World in 80 Days (UA),
33rd wk 125
State The Tarnished Angels (U-l) 95
Stillman Don't Go Near the Water (MGM),
5th wk. .
lis
Pantheon Owners Sue
For Building Damage
TOLEDO—Owners of the Pantheon Theatre
building filed Tuesday i28) in
common pleas court for $45,000 contending
the Pantheon Theatre was severely damaged
when the old Granada Theatre was demolished.
The suit contends that when the
Granada Theatre was demolished by means
of an iron ball of great weight the adjacent
building was shaken and a portion of the
Granada's parapet dropped into the Pantheon
building roof. Before repairs could be
made, the suit claims, rain leaked into the
Pantheon Theatre damaging plaster, carpets
and fixtures.
Seeking damages is Panco, Inc., owner of
the Pantheon Theatre building, and Panpal,
Inc., Cleveland, operator of the theatre.
The suit is against the Edward Lamb
Realty Co.: Earl E. Reiter, general contractor;
Louis Cote, doing business as the Cote Wrecking
Co., and Paul R. Jeffers, subcontractor.
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ME-2 BOXOFFICE February 10, 1958

. . Art
. . Bert
. . Duke
. . Jack
. .
James E. Davis, 27, Stricken;
Booker for Paducah Airer
PADUCAH. KY.—James E. Davis, 27,
booker and buyer for the Sun-Set Drive-In
here and film director for WPSA-TV, died
recently in Baptist Hospital, Memphis, Tenn.
Davis had been seriously ill since December
16, suffering from a heart infection following
an attack of influenza in November.
Davis worked as a film salesman for RKO
in St. Louis until last year. He went into
the theatre business with his mother at the
age of 14 and had been active in theatre
work ever since. He served with the Air
Force during the Korean War.
Davis is survived by his wife Margai'et and
three small children, Steven, 6U; Philip, 5,
and Vicki, 3; his mother, Mi's. Myrtle Guinn
of Paducah; his father, E. L. Davis of Royal
Oak, Mich., and his grandmother, Mrs.
Amelia Nance of Paducah.
COLUMBUS
pirst-run theatres are beating the product
shortage here through extended runs of
high-gi'ossing pictures. "Peyton Place" opened
a sixth week at RKO Grand, "Sayonara"
concluded a fourth week at RKO Palace and
"Raintree County" began a third week at
Loew's Broad. Earlier Loew's Ohio played a
23-day run of "Don't Go Near the Water."
"And God Created Woman" moved to the
Drexel, now under Louis Sher operation,
after four weeks at the University.
Stage and screen star Tyrone Power, here
in "Back to Methuselah" at Veterans Memorial
auditorium, accepted an invitation
from Walter Kessler, manager of Loew's
Ohio, to sponsor a trophy to be presented
to the Independent Queen of Ohio State
University, in an annual campus competition
held by Civitas, men's independent organization.
Power also will act as a judge in the
contest, a tie-up with "Witness for the
Prosecution."
Louis Sher, operator of the Bexley Art
Theatre here and a circuit of art houses
throughout the midwest, has taken over
operation of the Drexel, near the Bexley.
The Drexel was changed from a neighborhood
policy to foreign fUms several weeks
ago by the Miles circuit, which had operated
the house for many years. Sher said the
Drexel will show both foreign and domestic
films.
The city council "acted wisely in abolishing
the 3 per cent admissions tax," said the
Ohio State Jom-nal editorially. "To impose
the burden of collecting such a tax on theatre
owners for so small a benefit to the
city is not economically justified, particularly
in view of the fact that the city has
other much more profitable sources of revenue,
most notably the 1 per cent city income
tax."
J E T R O I T
igf.izen Funk, longtime Detroit city purchasing
agent, is now resuming an active
part in management of the family-owned
Great Lakes Theatre, following a Florida
vacation . . . Bill Clark is handling the
buying and booking of film for the Riviera
. . .
ai Port Huron, recently reopened by exhibitor
Mike Chargot Albert Hefferan jr.,
who is closing the Century at Coopersville,
is planning to leave the motion picture business
. Zuelch, MGM office manager,
says "Don't Go Near the Water" has been
doing so well at the Adams that the opening
of "Raintree County" has been set back at
least two weeks.
Shelby Newhouse's little daughter has been
very ill
with pneumonia, Kal Bruss of MGM
Germani, owner of the
. . . Rene tells us
Majestic at Monroe, suffered a robbery and
vandalism with about $2,000 loss. Burglars
apparently unblocked the coal chute during
the show and entered through it during the
night. The coke machine damage was about
$800, and Germani's locked files were
wrecked . Holmes and Walter Corey
of Republic were interested watchers to see
where the fire engines headed for up Filmrow.
Dorothy Harrison has been ably filling in
at Jack Zide's desk while he was in New
York for a sales conference . . . Richard
Hayes, state salesman for UA for the last
two and a half years, is being transferred
to Buffalo—which pleases him, being close
to his old home town Albany. John Mc-
Mahon will now handle the entire state territory
for UA.
William Flemion, who runs the World and
Studio theatres, is celebrating his 40th year
in the business here. He started with Vitagraph
Paul Field, former manager
in 1918 . . . of the Alhambra Theatre who's been
having small ads in these pages as a car
salesman, just got a reply from a customer
in Venezuela who wants a Lincoln Continental.
BOXOFFICE sure gets around .
Joseph J. Lee, 20th-Fox manager, is heading
for a couple of weeks vacation in Florida.
Mr. and Mrs. Gale Farr are taking over
the Fox Theatre at Mason, long operated
by Herbert F\dx. Farr, a newcomer to show
business, was formerly in the drop-forging
business. Mrs. Fox advises she has no immediate
future plans, while Herbert Fox, of
course, continues with his profession of school
teaching . Hickey, Universal exploiteer.
is in town working on the world
premiere of "Mark of the Hawk" at the
Broadway Capitol Theatre, while his colleague
Bucky Harris is sharing the office
and working on several first runs.
The Davison Theatre at Davison is being
operated by the estate of the late Mrs. Vida
(Harry I Hobolth, pending settlement of the
property . and Mae Krass. who operate
the Arc Theatre and the Main out in
Royal Oak, were down at the Bagel for
Wednesday night supper . . . Bill Holleman
has installed the $70,000 Wurlitzer pipe organ
from the Broadway Capitol Theatre in the
Arcadia and has thoroughly reconditioned it
for a new life in its new quarters.
.'ilex Schreiber, formerly head of Associated
Theatres, flew back here from Los Angeles
to attend the Irving Blumberg funeral
Edward J. Kern, formerly of the
. . .
Romeo
Theatre, is now operator at the Whittier,
where operator Hilliard Weigle has been
Kenneth Grenke, formerly
seriously ill . . .
of the Rogers, is now operator at the Iris,
.succeeding Milton Karp.
'THEATRE
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13231 Canant Avenue Detroit 12, Mich.
Phone TWinbrook 3-4393
RCA
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depend on
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Woodward 1-1122
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Whatever you need—
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ERNIE FORBES
Theatre Supply
Detroit 1, Mleh.
Service Parts Repairs
DETROIT POPCORN CO.
READY-TO-EAT POPPED CORN
Corn - Seasoning - Boxes - Salt
DISTRIBUTORS OF CRETORS" POPCORN MACHINES
5633 Grand River Ave. Phone TYIer 4-6912
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means
MAXIMUM LIGHT
Evenly Distributed J
in Kentucky—Standard Vendors of Louisville, Inc., Louisville—Wobosh
0039
Blue Grass Theatre Service & Supply,
Road, Lexington—Phone 3-2899
1551 Beacon Hill
in Michigan— "Ernie" Forbes Theatre Supply, Detroit—Woodward 1-1122
Notranol Theatre Supply, Detroit—Woodword 1-2447
BOXOFFICE :: Februai-y 10, 1958 ME-3

. . . Arthur
. . Ai-thur
. . Filmrow
. . Vincent
. . Arthur
. . Art
. . . Sid
. . Meyer
. . Ray
. . Selma
. .
CLEVELAND
Tndustry VIPs were here to spai-k sales diives
and boost personnel morale. Among them
were Brutus Bishop. MGM assistant sales
manager: Al Tamerin, United Artists, and
Hari-y Goldstein. UA promotion campaigii
coordinator. The latter discussed a campaign
with Ted Barker. Loew's Theatres publicity
director, on "The Quiet American." which
opened February 6 at the State Theatre.
Jay Schultz, son of Allied Artists franchise
owner Nate Schultz, has completed six
months military service at Camp Lee, Va.,
and is now a permanent member of the AA
office. He succeeds Mike Gould, resigned . . .
In the general consolidation move in the
distribution field, the local 20t.h-Pox exchange
has reduced its booking personnel to
two from three bookers. Joe Cosley, with the
company 25 years, has retired. Frank Hunt,
office manager, has added booking to his
duties, dividing the booking job with Joe
Davidson.
Ralph J. lanuzzi, Warner assistant eastern
divi.sion sales manager, paid the local exchange
a personal visit during the past week
Marchand of Film Ti-ansit Co.
and Mrs. Marchand are hoping the Florida
cold spell will have ended before they aiTive
there at the end of the week for a vacation.
THE
Wnt.', .v.f .,( |, I, .,(,.• -
International Seat Division
Union City Body Company, Inc.
Union City, Indiono
BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
2310 Cast Av«.
2108 Payne Ave.
Dctrall. Mich.
Cleveland, Ohio
During his absence. P. L. Tanner, company
president, will be assisted by Al Meyers, who
regularly is in charge of the Film Transit
trucks.
So that Frances Bolton's heart operation
could proceed according to schedule January
27 in St. Vincent's Charity Hospital, members
of the film industry donated 21 pints of
blood. At last report she was off the critical
list but still has a long way to go for complete
recovery . Lauter. manager
of the West Theatre. Barberton. is reported
convalescing at his home after ho.spital
treatment for an ulcer . . . DCA has made
a change in its shipping arrangements.
Henceforth, States Film will handle inspection
and shipping instead of Imperial Pictures
as formerly . Goldsmith.
DCA exchange manager, finally had to give
in to a bad cold he has had since Christmas
and stay home for several days.
.
. . . Peter
Mrs. Charlotte Kendis. wife of As.sociated
circuit executive Leroy Kendis. is convalescing
according to schedule from major surgery
Diannabale of the Sunset
and Family drive-ins, Steubenville, left for
a Florida vacation for a breather before the
opening of the drive-in season
Wellman is about ready to conclude a deal
for his Belmont Theatre, Youngstown, which
has been closed since the Associated circuit
of Cleveland gave the key of the theatre
back to him. A large circuit department
store is said to be negotiating for the
building.
John Gardner, owner of the Riverside
Drive-In, Rayland, bought a new popcorn
machine from Bud Mutchler. National Theatre
Supply manager. Mutchler also sold new-
Alexander Smith carpets to C. A. Brinkman
for the Geauga Theatre, Chagrin Falls . . .
Charles and Robert Brown of Sharon, Pa.,
who share the same name but are not related,
opened the Palace Theatre, Hubbard.
January 31. They plan to remodel the house.
The Palace, long operated by Steve Vernarsky,
was taken over last August by Paul
Petrella, who ran it until November when
he walked out of the deal rather than fight
the teenage rowdyism that prevailed.
.
. . Rickie
Exchanges report they are taking bookings
for the February 28 opening of the Mentor
Drive-In, Mentor. Further inquiry revealed
that drive-ins in this area are planning
generally to reopen earlier than in previous
seasons, when the date was usually from the
middle to the end of March V.
Phillips is the new manager of the Gallon
Theatre. Gallon, a unit of Modern Theatres
circuit. Phillips was formerly manager of the
Wayne Theatre, Whitesburg, Ky. .
Labowltch of Cleveland Motion Picture Exhibitors
Ass'n, suffered the loss of a nephew,
Jeff Randall, who died suddenly of a heart
attack . is hearing all about the
success of BVs "Old Yeller," which even
competitors say is running neck and neck
with Peyton Place, Sayonara and Don't Go
Near the Water. The picture follows "Peyton
Place" at the Hippodrome when that picture,
now in its sixth big week, comes off the
.screen.
Reopens in Hartley, Io"wa
HARTLEY. IOWA~Jim Travis of Milford
h:i.^ IcLiscd the Capitol Theatre here and reo,)Ln(d
11. Dave Rose of Spencer has been
nam'eU to manage the house.
CINCINNATI
The Colosseum of Film Salesmen has elected
Ray Russo, 20th-Fox, as delegate to the
convention in Dallas, Tex., Februaj-y 22, 23
Cooper, district manager, UA, was
in conferring with Jack Pinberg, manager,
and sales staff . Mullens plans to reopen
his Corbin Drive-In, Corbin, Ky., February
15 for weekend showing until the
weather permits full week operation .
Visitors on the Row included Jack Haynes,
Detroit; Marvin Samuelson, Pittsburgh;
George Wolfe jr.. Marietta; James Rogers,
Huntington, W. Va.; Theodore Crist, Spencerville;
Vance Schwartz, Lexington, Ky.; Mr.
and Mrs. Robert Epps, Dayton; Jane Throckmorton,
St. Paris.
. . .
Margaret "Woodie" Woodruff, booker, Columbia,
attended the convention of her sorority.
Delta Theta Tau, In Mlddletown
Word was received here that the Waco Theatre,
Huntington, W. Va., suffered a serious
fire. Jack Jarvis, present owner, reopened
the house a couple of months ago after remodeling
it . . . The Keystone Theatre, Keystone,
W. Va., is scheduled to reopen on a
four-day-a-week basis Blachschleger,
Realart, attended the convention
.
of American International Pictures in Chicago.
The 20th-Fox crew ran into bad weather
en route to St. Louis to attend a sales meeting
and instead of landing in St. Louis, were
forced to leave the plane at Wichita, Kan.,
go from there by bus to Kansas City and by
train to St. Louis, bringing them in just 30
hours late. They missed a full day of the proceedings.
Ronald Coleman, Kearse Theatre, Charleston.
W. Va.. suffered a broken back and
severe cuts in an auto accident January 26,
while he was driving from his home to the
theatre Adleman, president of
.
States Film Service, was making the rounds
of the branches and spent Thursday and
Friday in Cincinnati with Bud Wessel.
Lou Sher, who operates the Bexley Art in
Columbus, leased the University to play "And
God Created Woman" for four weeks and has
now acquired the Drexel Art from the Miles
circuit. He is continuing the run of the fUm
.
in the Drexel indefinitely. The picture is
due to play in Cincinnati in Febiniary at the
Esquire Art Louis Wiethe, Valley, Cincinnati,
. .
expects "Around the World In 80
Days" to conclude its engagement February
12, making a 35-week run, after which he will
show "Oklahoma!" in Todd-AO.
Charles Boasberg, general sales manager,
WB, and Jules Lapidus, assistant to Boasberg,
were in to meet with Manager James
Abrose and his staff, then left for Indianapolis
and Detroit. Accompanying them "a'as
Ed Williamson, southern division manager.
Don't Blow Your Top
filau. Safn-OJidttA. youA.
SPECIAL
1 3 2 7 So, jAom So/uf Old (Dapandabla
HPM YORK
F I L Ml ^^ \k Im
ME-4
BOXOFFICE
:
: February
10. 1958

chalked
Fifth Week of 'Kwai'
Tops Boston at 255
BOSTON — "Gervaise," the new French film
at the Kenmore, led the fieldln its
first week
in a lineup of predominately holdover bills.
•Sayonara" and "Peyton Place" continued to
run neck and neck in fifth weeks. "The Bridge
on the River Kwai" turned in bigger grosses
in its fifth week than in the preceding stanza,
due to better matinees. "Wild Is the Wind"
at the Astor in its first week pulled down a
creditable return.
(Average is 100)
Asfor Wild Is the Wind (Para) 140
Beacon Hill Old Yelier (BV), 5th wk 125
Boston Search for Porodise (SW), 10th wk 80
Exeter Street The Admirable Crichton (Col),
6th wk 100
Gary The Bridge on the River Kwai (Col),
5th wk 255
Memorial Peyton Place (20th-Fox), 5th wk. ...115
Metropolitan Sayonoro (WB), 5th wk 115
Kenmore Gervaise (Cont'l) 200
Paramount and Fenway The Deep Six (WB);
The Wayword Girl (Rep) 110
Saxon Around the World in 80 Days (L(A),
41st wk 125
Stote and Orpheum Legend of the Lost (UA);
The Dolton Girls (UAJ, 2nd wk 70
'Bride Is Beautiful' Paces
Hartford in Opening Week
HARTFORD—"Peyton Place ' up
tremendous trade and was the first major
attraction in many years to be held for a
full month at Loew's Poli.
Allyn Baby Face Killers (SR);
Gunmen on the Loose (SR) 80
Art—The Joker Is Wild (Paro);
Love in the Afternoon ( AA) 90
E. M. Loew And God Created Woman (Kingsley),
5fh wk 150
Palace Blockboord Jungle (MGM);
Asphalt Jungle (MGM), reissues 90
Poll Peyton Ploce (20th-Fox), 4th wk 180
Strand The Deep Six (WB);
The Grecn-Eyed Blonde ( WB)
Webb The Bride Is Much Too Beautiful
110
(Ellis-Lax) 175
Teyton Place' Fiith Week _ .
Still Big in New Haven
NEW HAVEN—"Peyton Place." continuing
a fantastic boxoffice climb, went into a fifth
week at the College, pushing back "Raintree
County" indefinitely. Average is 100.
Crown The Bride Is Much Too Beautiful
(Ellis-Lax) 140
College Peyton Place (20th-Fox), 5th wk 200
Lincoln And God Created Woman (Kingsley),
5th wk 170
Poromount The Tall Stranger (AA);
Affair in Havana (AA) 80
Poli—Old Yelier (BV); The Hard Mon (Col) 130
Roger Sherman Sayonaro (WB), 2nd wk 165
Wholley Around the World in SO Doys (UA),
26th wk 150
Bridgeport Rivoli Offers
Unemployed Special Rate
BRIDGEPORT, CONN.—A special admission
price of 25 cents has been established at
the Rivoli, downtown subsequent run theatre,
for unemployed persons. The rate applies
Monday through Friday from 1 to 5 pm.
This city currently has 13,000 unemployed,
the largest number of any city in the State.
The Rivoli is owned by Anthan G. Pi-akas
and managed by George A. Christ.
60-Theatre Boston Area
Debut for AIP Combo
BOSTON—A simultaneous 60-theatre Boston
area premiere of "Jet Attack" and "Suicide
Battalion" has been set for February 12
by American-International. Flagships for the
multiple engagement wUl be Boston's Paramount
and Fenway theatres.
en Sack, Opening His Sixth Theatre,
Tells Newsmen They Share Success
BOSTON—Benjamin Sack, who with the
acquisition of the new Capri Theatre, now
operates more downtown Boston first run
theatres than any other chain, attributes a
.substantial part of his success to the Boston
newspapers. He paid his respects to the film,
drama and advertising editors at a luncheon
he gave for them at the Boston Club.
"The space that I receive from the newspapers
has kept me in business," he said. "I
maintain there is not a theatre in Boston
that can exist without these newspaper ads,
the features, reviews, photos and readers concerning
motion pictures. And furthermore,
the advertising money expended in the Boston
newspapers benefits not only the Boston theatres,
but those in key cities in New England
and in the second runs and suburban situations,
too."
Sack has taken a long-term lease on the
Copley Theatre, renamed it the Capri, and
reopened it Januai-y 31 with two MGM features,
"All at Sea" and "Invitation to the
Dance." The luncheon was planned to make
the foi-mal announcement of this latest acquisition.
In a moment of facetiousness, he
said: "The history of this little 961-seat
house is an interesting one. Since 1930 it
has had eight different owners and eight
definite flops. Who knows? I may be the
ninth. But I'm ready to gamble with it as
it is a challenge to me."
Sack's main interest is the scrap metal
business, but he became fascinated with motion
pictures in 1948 when he took over a
Widow Given $78,570
From F. J. Carey Estate
HARTFORD—A superior court jury has
awarded Mrs. Elizabeth M. Carey $78,570 from
the estate of her late husband Fred J., who
owned the E. M. Loew's Theatre building and
operated the Plymouth lunch place here. Originally,
Mrs. Carey had asked for $145,000.
On one count, she asked for $45,000 she
claimed was due from various bank accounts
of her two sons, who were killed in action two
months before the end of World War n. In
a second point, Mrs. Carey asked for approximately
$100,000, the principal and interest on
a $30,000 loan she made to her husband in
1925.
Pupils Vieing for Passes
HARTFORD—Ernie Dorau. manager of
the suburban Newington, in a community
service gesture, has agreed with the PTA at
Newington public school to award passes to
members of a class designated winner in an
attendance program. The latter is designed
to stimulate home-room attendance, of
course.
Leonard Young in Florida
HARTFORD—Leonard Young, former assistant
to George E. Landers, Hartford division
manager for E. M. Loew's Theatres, has
been named entertainment director at the
Shelbome Hotel, Miami Beach, Fla. Young
is a brother-in-law of Morris Keppner, partner
in General Theatres and the Bumside
Theatre Corp. here.
run-down theatre in Fitchburg and reconditioned
it. Less than a year later, he acquired
his first Boston theatre, the Beacon
Hill, an art house. Later he leased a second
theatre in Fitchburg. In AprU 1957 he reopened
the Shubert-owned Majestic in Boston,
renamed it the Saxon, poured money
into its remodeling and booked the Todd-AO
film, "Ai-ound the World in 80 Days." This
engagement will wind up a year's run on April
6 of this year, to be followed the next day
by another Todd-AO processed film, "South
Pacific." Last September he acquired still
another Shubert-owned legitimate theatre,
the Plymouth. After extensive alterations he
renamed it the Gary which Is now in a successful
run of "Bridge on the River Kwai."
Thus the Capri mai-ks his fourth first-run
Boston house. The policy of this newest
member of the Sack theatre string is to be a
flexible one. It may play the best in foreign,
art or Hollywood films alone, or it may
play day and date with the downtown Beacon
Hill, as the Capri is located in Copley
Square, two miles distant.
The newspaper guests at the luncheon, in
replying to Sack's announcements, paid tribute
to his courage and vision in upholding
the highest standards in motion picture entertainment
for the public. Marjory Adams,
film editor on the Boston Globe, said: "Mr.
Sack, you not only are giving the film industry
a big boost, but yom- operations in each
spot are examples of the way theatres should
be managed and run today."
Five Drive-In Proi ects
Ahead in New Eng
and
BOSTON—As of February 1, there were
five new drive-ins scheduled for construction
in the New England area as compared to 12
similar projects a year ago. Of these five
drive-ins, only thi'ee are assured of opening
this spring.
The new projects are the Family Drive-In,
Seekonk; the Lewis LeWitt airer. New Britain,
Conn.; the Sidney Goodridge project in Milford.
N. H., and the E. M. Loew drive-ins
in New Haven and Canton, Mass. The latter
two are still in the planning stage, although
the sites have been made available and permits
secured.
Norman Zalkind and Hyman Lepes are
backing the Seekonk project and that drivein
is expected to open in AprU. Last year
these two Fall River men opened the new
Ponta Delgada Drive-In. Zalkind also operates
the Strand, Fall River, a second-run
house. The Goodridge drive-in construction
in Milford began last year but was not completed
in time for a 1957 opening. An early
spring opening is scheduled for this airer and
for the LeWitt property in New Britain.
Layouts for Ballet Film
HARTFORD—Abe Weiner, Rank Film Distributors
of America regional supervisor, arranged
several "Bolshoi Ballet" art layouts
with Allen M. Widem, Hartford Times amusement
editor, for the premiere at the Bushnell
Memorial here.
BOXOFFICE :: Februai-y 10, 1958 NE-1

. . Jack
. . Harry
. . 'Sis"
. . Currently
BOSTON
n after 15 years as publicist at Warners, Art
Moger was asked to resign as of Februai-y
1. His resignation marks the third field representative
to leave
major companies with
the elimination of the
Boston publicity offices.
Floyd Fitzsimmons
of MGM resigned
?4
the same date and
Bucky Harris of Universal
was transferred
to Cleveland, although
he is expected to spend
some time in the
Boston office as well.
Art Moger
Irving Shapiro, president
of Concessions
EnteiTJrises, is a member of the United Jewish
Appeal's executive mission and is flying to
Europe with a group of nine other businessmen
to investigate the progress made in the
money expended in five European countries.
Representing the theatrical and concessions
interest.s, Shapii'O will visit Israel, Russia,
Turkey, Sweden and France. On his return,
he will report his findings to the local
groups through speeches at various meetings
throughout New England. The expenses of
the trip are borne personally by each of the
nine executives. The trip will take about
one month.
Mr. and Mrs. Cyrus McDowell jr. will reopen
the Lakeview Theatre, Princeton, Me.,
for weekends only on March 1. It has been
closed for several months . Segals,
UA manager, and his wife were vacationing
in South America when their ship hit La
Guaiia, the port of Caracas, Venezuela, on
the day the revolution started. After several
critical hour.s, the .ship was permitted to
leave the harbor . O'Hallorhan, manager
of Lockwood & Gordon's Braintree
Theatre, drove to New York to say goodbye
to his .son Jackie who was off to Germany
with the Army.
When the lease expires on the Greenwich
Theatre, East Greenwich, R. I., which has
b^en held by the Erinakes brothers, the theatre
may be taken over by the town as a
co'mmunity project. The theatre is owned by
Harold Green, local florist, who has offered
Pon't Blow Your Top
SPECIAL
I 3 2 7 So. Jjum Sood OM (Bapandabia
NIW YORK FILMACK
630 Ninth
Always Quick • Always Good !
it to the town .
Shapiro, office manager
at Concessions Enterprises, has returned
from a vacation trip to Mexico
Joseph Levines of Embassy Pictures Corp.
are vacationing in Acapulco, Mexico . . . The
Julian Rifkins, vice-president of the Rifkin
circuit, have returned from a month's vacation
in the south.
Draper Evans, house manager and cashier
of the Exeter Street Theatre, was alone in
the boxoffice when a man leveled a gun at
him and demanded the theatre cash. Evans,
in his surprise, stepped away toward the cage
door and the gunman fired at him. The bullet
richocheted off the glass enclosure and lodged
in the window frame, missing Evans' chest by
no more than an inch. The bandit fled
without making another attempt to get the
theatre receipts. Dana Larrabee of New York,
a patron who witnessed the attempted holdup,
and Evans went to police headquarters
to try to identify the gunman from pictures
on file but had no success.
.
. . . Joe
Frances Greenberg, former secretary at Embassy
Pictures, has joined the staff of the
Jewish Advocate in its 42nd
week at the Saxon Theatre, "Ai-ound the
World in 80 Days" has entered a new policy
of daily matinees and three shows on Saturdays,
which will continue until Easter, when
the new attraction will be "South Pacific,"
also in Todd-AO
Parker, Embassy officials,
Wolf
attended
and Jud
an AIP
franchise-holders meeting in New York, conducted
by AIP President Jim Nicholson.
Henry DeForest of Bourne, Mass., is applying
for a pei-mit to build a drive-in on Route
28 between Buzzards Bay and Falmouth. The
hearing will take place at Bourne Town Hall
February 17 ... A bill has been filed in the
House under mercantile affairs by Rep. Harold
Palmer asking that police officers be stationed
on the premises of every drive-in
while it is in operation. The number of officers
required shall be 20 per cent of the
total number of ramps and each officer shall
be assigned to patrol five ramps only, according
to the bill, which also asks that violators
be fined $50 for each offense. The two exhibitor
organizations. Independent Exhibitors
of New England and Allied Theatres of
New England, are preparing a unified fight
to attempt to kill the bill when it comes up
for public hearing.
Mrs. Susan Dombi Dies
BRIDGEPORT — Mrs. Susan Dombi, 71.
wife of John Dombi, owner of the Brooklawn
Theatre, died in an ambulance en route to a
liospital after being suddenly stricken ill in
her home. She is also survived by a son, John
jr., who manages the theatre, and a daughter.
El. a, cashier at the theatre. The theatre was
closed for seven days following Mrs. Dombi's
death.
May End Newport Laws
For Theatre Firemen
PROVIDENCE—Motion picture theatres in
nearby Newport would not be required to have
firemen stationed on the premises during performances,
providing the entire program was
on acetate or safety film, mider an amendment
to the state law which the city of Newport
has been asked to sponsor by that city's
film houses. The matter has been referred to
the city council for consideration, city manager
Irving H. Beck made know-n recently
through release of a letter to Arthur Devine,
state labor director.
The latter, last November, wrote Beck that
an inspection of Newport theatres revealed
that firemen stationed at theatres were not
receiving the state minimum wage of $1 per
hour. Devine said that firemen were receiving
$5 a day for 9-10 hours work or $35 a
week, which amounted to 50 cents an hour.
Although the original act providing for firemen
at theatres called for a $5 a day pay. Devine
said that this had been superseded by
the minimum wage law and an amendment
calling for $1 an hour.
In his letter to Devine, Beck said that while
he favors the wage law, the city has no intention
of bearing the costs of firemen furnished
theatres on a MWL scale, but rather
it was up to the theatre owners.
The seven fij-emen on theatre duty are
nearly all retired firemen or pensioned employes.
The city of Newport pays their $35
salary and in turn is reimbiu-sed by the theatres.
The latter also pay a $17 weekly license
fee. Beck said there is a question as to
whether firemen are needed today and said
the extra pay would work a hardship on
theatres which are substantial taxpayers in
Newport.
Attached to his letter was a copy of one
from Frank C. Lydon of Allied Theatres of
N. E., which stated the theatres' side after a
conference with local house managers and
the city solicitor.
The Newport houses now pay $6,552 annually
for firemen, whereas under the M'WL
they would be required to pay around $10,-
900.
Phil Harrington Promoted
HARTFORD—Phil Harrington, former assistant
to Jack Sanson, Strand manager, has
been named house manager at the SW
Capitol, Springfield, Mass,
CofC Post to Al Pickus
NEW HAVEN—Albert M. Pickus, owner of
the Stratford Theatre, and a TOA director,
has been appointed civil defense chainnan of
the Stratford Chamber of Commerce.
Back From a Vacation
HARTFORD—George E. Landers, division
manager for E. M. Loew's Theatres, and wife
have returned from a Florida vacation trek.
JonriAMt^
BOONTON, N. J.
Large Core
Greater Crater Area
m*ant
MAXIMUM LIGHT
^W9n\y Distributed ^
in Connecticut—NATIONAL THEATRE SUPPLY, New Haven—State
7-5829
in Mossachusctts—MASSACHUSETTS THEATRE EQUIPMENT Co.,
Boston— Liberty 2-9814
NE-2 BOXOFFICE
:: February 10, 1958

. . And
. . The
. . Jerome
. . Ben
. , The
. . Actor
. . The
Brotherhood Week Plans
Set Up in New England
BOSTON—Regional chaiiinan Charles E.
Kurtzman of the National Conference of
Christians and Jews called an industry meeting
to kick off Brotherhood Week. Circuit
heads and distributors were present. Welden
Waters of 20th-Fox and Tom O'Brien of
Columbia are the distributor chairmen while
Karl Fasick of Loew's Theatres is the exhibitor
chairman.
Kurtzman urged all theatres to get
back of the Brotherhood Drive, which runs
Feb. 16-23.
"I believe that every person should contribute
something, even it only small change,
in order that he can become personally
identified with this great organization and
the worthwhile work it accomplishes," he
said.
Kurtzman introduced Jack Harris, associate
executive director of the NCCJ, and
Francis McElroy, executive director in New
England. The theatre kits have been sent
out to all managers with all the material,
posters, etc., from National Screen Service.
"Please give this drive that little extra
push which is so necessary to put the effort
over. We want New England to make
a good showing." Kurtzman added.
BRIDGEPORT
Ji/tanager Mike J. Carroll of the American
and his wife Marjorie celebrated a
wedding anniversary . so did the
Robert Ellianos. He owns the Colonial at
Walnut Beach, MUford ... In Stamford,
"And Created Woman" stayed for ten weeks
at the Plaza, while "Peyton Place" was held
five weeks at the Avon . Conboy,
projectionist at Loew's Majestic, celebrated
a bi:-th anniversary.
. . "Sayonara"
The Klein Memorial has booked two more
road companies, both for four days, "Bus
Stop," starting February 26, and "Hatful of
Rain," March 5. A series of six other di-amas
are being considered . Strand, Stamford,
is now offering a jazz concert on
Wednesday nights at $1.50 top . Segal
wiU open his tent theatre in Wallingford
May 31 for a season of 17 weeks .
played for three weeks at the Warner
and Merritt theatres here.
NEWHAMPSHIRE
Ctars of the TV Mickey Mouse Club show
made a one-day personal appearance at
the Strand Theatre, Manchester, while "Old
Yeller" was being shown. The group included
Tommy Cole, Jimmie Dodd, Annette Funi-
. . .
cello and Doreen Tracey. The Strand also
previewed "Panama Sal" Water -soaked
snow was reported to have pushed out a section
of the guard rail along the east edge of
the roof of the Strand, causing an avalanche
of snow to smash the roof over the fire escape.
The slide was also said to have knocked
off two sections of a large metal vent that
runs to a restaurant on the ground floor. No
one was injured as pieces of timber and tin
crashed into an alley below.
Henry Blanke is producing "The Nun's
Story" for Warners. It was written for the
screen by Robert Anderson.
E W HAVEN
p^ssell Hess has closed the Groton Theatre,
Groton, indefinitely. He disclosed on a
FUmrow visit that the building has been up
for sale for about two years, but as yet no
purchaser has appeared. There had been talk
that the building, situated in a town where
industrial activity is heavy, might be turned
into a gymnasium or bowling alleys. The
theatre opened under the Hess banner 18
years ago . Stanley Warner booked
a "Salute to Elvis Presley!" into its first-run
Palace, Norwich. On the program: "Loving
You" and "Love Me Tender" . independent
Strand, Stamford, booked a live
jazz show, featuring tenor sax personality
Coleman Hawkins, at $1.50 top, January 29.
Ernie Grecula, State, Torrington, booked
three major attractions on one Sunday afternoon
bill. Playing were "The Sad Sack,"
"Athena" and "Jailhouse Rock."
Lou Brown, ad-publicity chief on Harry F.
Shaw's staff at Loew's Poll Theatres, was
named to the New Haven Advertising Club's
"Advertising Week" observance aiTangements
committee . Sterling Hayden came
through Connecticut for a weekend visit with
his mother at Lyme ... In town January 27
were Don Hartman, producer of Paramount's
"Desire Under the Elms": David Golding,
special promotion man for the film; Burt
Champion, Paramount home office publicity
manager, and Allen M. Widem, Hartford
Times amusement editor, touring Yale University
school of drama facilities. Hartman
discussed filmization of the Eugene O'Neill
property at a drama student gathering. Later
he lunched at Kasey's with Henry Germaine,
Paramount manager; Jim Darby, Paramount
Theatre manager, and Harry Peinstein, zone
manager, Stanley Warner Theatres, then returned
to New York. He said he planned to
attend the January 30 Broadway premiere
of longtime friend Dore Schary's new play,
"Sunrise at Campobello," staiTing Ralph
Bellamy and Mary Fickett, before going home
to the coast.
The much anticipated "Bridge on the River
Kwai" was screened by Columbia Pictm-es
here January 24. No Connecticut openings
have been deteiinined as yet, although an
early regional showing is slated for the E. M.
Loew's Theatre, Hartford. The screening
audience included George E. Landers, Hartford
division manager for E. M. Loew's Theatres.
The William Holden starrer has been
accorded one of the heaviest advance news
service saturations in area history. The majority
of Connecticut dailies have picked up
wire stories emanating from New York, Los
Angeles, London and other key points, containing
both preproduction and postproduction
news developments. Special art layouts
were an-anged in the Hartford dailies by
John Markle, New England exploitation representative
for the film distributor. In addition,
while the film was being shot on location
overseas, Markle arranged to have the
unit publicist air mail a number of stories,
with art, to Allen M. Widem, amusement editor
of the Hartford Times, and the picture
was given as much news space as normally
reserved for more cui'rent releases.
Lou A. Brown, director of ad-publicity for
Loew's Poll Theatres, has been elected a
governor of the Chamber of Commerce retail
division.
settefinG
Samuel Safenovitz, owner of the Yale Theatre,
Norwich, advertising his lowered family
prices, ran this line: "At these prices you
can afford a baby sitter or use the difference
and have a snack after the theatre. Come
to the Yale and save the difference. Thanks
for your friendship!"
Old Theatre Bldg. to State
NAUGATUCK, CONN.—The old Alcazar
Theatre building here and a part of an adjoining
structure owned by the R&R Realty
Co. has been bought by the state highway
department for $58,500 to make way for construction
of the Route 8 expressway through
here.
Back From Mexican Trip
HARTFORD—Doug Amos, general manager
of Lockwood & Gordon Theatres, has
returned from a Mexican vacation.
Mrs. Ted Harris on Cruise
HARTFORD—Mrs. Ted Harris, wife of the
State Theatre managing director. Is on a sixweek
Mediterranean cruise.
n 2 yeors for $5 D
n Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE
NAME
1 year for $3 D 3 years for $7
POSITION
BOXOfflCE THE NATIONAL FILM WEEKLY S2 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo.
BOXOFFICE :: Febi-uai-y 10, 1958 NE-3

. . . Tom
. . The
. . Hal
-
HARTFORD
The 3,800-seat State Theatre, this city's sole
remaining combination motion picturevaudeville
house, is among ten proposed sites
for the new $8,000,000 federal office building
for Hartford . Rifkin circuit booked
"Across the Bridge" and "The Black Tent,"
into the Phillips (Rankt, a suburban Springfield
situation. The booking was held over
Sandell, assistant manager of
Springfield's Paramount Theatre, while on
a recent New York junket, visited backstage
and got an autographed greeting from
"Auntie Mame" star Rosalind Russell.
A parking lot is opening on the site of the
former Court Square Theatre in Springfield,
long a vaudeville-motion picture
landmark and operated for many years by
the E. M, Loew circuit and other major organizations
. Bogue, Palace, Stafford
Springs, reported a boothman found old
editions of the Dramatic Mirror, dating back
to 1913.
John SUverwatch, manager of E. M. Loew's
Hartford Drive-In Theatre, for the past several
years, has resigned to take a non-industry
position.
Adds Daily Showings
NEW HA'VEN—The Nutmeg circuit, discernibly
pleased over holdover business accorded
Kingsley's "And God Created Woman"
at the Lincoln, added more dally showings
when the picture when into its fourth week.
Italian-Language Policy
Ends Boxoffice Blues
BRIDGEPORT — Jack Schwartz, ownermanager
of the West End Theatre, believes
Italian-language pictures ai-e solving his boxoffice
worries.
Last November, business was so bad at the
West End, a subsequent-run house located in
a business area, that Schwartz found it
necessary to curtail operations to weekends.
After Christmas he went back to a seven-day
operation, experimenting with Spanishlanguage
and Italian-language films. His
theatre is in an area adjacent to a thickly
populated Puerto Rican section. But Spanish
language films were a flop. On the other
hand the Italian films began to catch on
and now Schwartz, an exhibitor for 35 years,
says he is drawing from cities within a radius
cf 25 miles from Bridgeport, such as Norwalk,
Westport, Ansonia and Derby. He notes that
his patrons are largely Italians who have
recently arrived in this counti-y and cannot
speak English. In the future he will show
these films Sunday afternoon and night and
Monday night. The remainder of the week
will be given to Hollywood product.
Sign Warren and Adamson
HOLLYWOOD—Harry Warren and Harold
Adamson were signed to create the theme
melody for Hecht-Hill-Lancaster's "Separate
Tables," which Harold Hecht is producing
for United Artists release starring Rita Hayworth,
Deborah Kerr, David Nlven, Wendy
Hiller and Burt Lancaster.
Seattle Houses Seek
Lower Ticket Tax
SEATTLE—In a move to lighten the tax
load on motion picture exhibitors, the city
council ordered a study of the feasibility of
modifying the city's admission tax. Former
mayor William F. Devin, attorney for the theatre
operators, reopened a plea for lowered
admission taxes. The council, in preparing
the city's 1958 budget, declined to change the
admissions tax schedule.
Devin proposed that the first 50 cents of a
theatre ticket be free from tax, with a tax
of one cent for each subsequent 20 cents or
major fraction. It is now one cent for every
20 cents or major fraction, with no tax on
the first ten cents. In 1958 it is estimated
that the tax will bring in about $470,000, of
which $200,000 will be from motion picture
theatres.
Devin said lightening the tax would aid
the local theatre industry, hard-pressed, by
economic factors, especially television. At
least 11 theatres have been closed during the
past ten years, Devin said.
Gag on TV Movies Proven
DETROIT—Gags about the vintage of motion
pictures on television were borne out in
fact recently when "Young Tom Edison"
was being advertised on CKLW-TV two weeks
after the Hemy Ford Museum had presented
it for four weekend performances as an example
of interesting movies of a bygone
period.
Boxoffice reaches
I
ill:.,
the
right
people
FIRST
in Total Circulation
(20,732)
in CLASS A* Circulofion
(14,911)
*Class A circulation counts those who make buying decisions
in the exhibition field, such as theatre owners
and managers, circuit executives, film buyers and
bookers. BOXOFFICE has 4,972 more class A subscribers
than the No. 2 film tradepaper.
NE-4 BOXOFFICE :: February 10, 1958

Urges Sweepstakes
Promotions Locally
TORONTO — Although there will be no
sponsorship of the Academy Award Sweepstakes
this year by the Motion Picture Industry
Council of Canada, Charles Chaplin,
chairman of the MPICC public relations
committee, has urged exhibitors in cities and
towns to set up their own competitions, so
that the public interest created by the contests
of the past few years may be continued.
"Obviously, a promotion which was successful
in securing the cooperation of 30 newspapers
throughout the country should be
maintained, not only for the indefinite benefits
to the theatres but because it is very Important
to maintain that cooperation," Chaplin
said. "The motion picture industry needs
the support of newspapers in every possible
form of promotion to generate public goodwill.
We certainly would be lax in our obligations
to ourselves and to our industry if
we just sat back and let matters take their
course. It would be disastrous if we made
no attempt to build business."
Chaplin suggests that ballots offer no more
than eight categories, as was the case in
1956. since there were objections last year.
Prizes should be promoted locally. One of the
reasons that the MPICC allowed the emphasis
to become regional, provincial or local Instead
of central was the difficulty in promoting
prizes on national or area levels. Winnipeg
was not deterred by this emphasis, for it is
going right ahead with the contest.
Chaplin will be happy to help in any way
possible and can be reached at United Artists,
277 Victoria St., Toronto. So effective
was the Academy Award Sweepstakes, which
had its origin in this counti"y, that it was
imitated in the USA after Chaplin, on invitation,
explained its workings to a committee
of the Motion Picture Ass'n of America.
Ottawa Managers Meeting
To Choose Oscar Contest
OTTAWA — Plans for the third annual
Academy Awards Sweepstakes in conjunction
with the presentation of Oscars March
26 have been held in abeyance here pending
a meeting of the Ottawa Theatre Managers
Ass'n for a study of the situation.
The local managers gained considerable
publicity by staging a guessing contest in
the past two years, the winners getting allexpense
trips to Hollywood. President Don
Watts of the Ottawa association said a managers'
meeting would be held shortly to decide
on the 1958 Oscar contest.
"It takes considerable work," said Watts,
who is manager of the Rideau.
No Tax Relief Introduced
In Ontario Legislature
TORONTO—The opening of the 1958 session
of the Ontario legislature brought no
measure which could be counted as relief
for theatres, particularly small town exhibitors
who have been hard pressed for several
years.
The special tax committee, headed by past
president Lionel Lester of the Motion Picture
Theatres Ass'n of Ontario, continues watch
over the legislative situation. But no gain
was secured last year which could be classed
as beneficial for the theatre owners.
Quebec Allied
Asks Protection
From TV; Moves for Arbitration
MONTREAL—Quebec Allied Theatrical Indu.stries
has released the official text of two
important resolutions passed during the recent
general meeting of the association.
Resolution No. 1 was a proposal for a guaranteed
five-year limit before TV may show a
film which has been shown in French by a
theatre.
The resolution was proposed by George Destounis
and seconded by William Elman. It
read that considering the growing harm from
TV stations showing of pictures which are
issued by movie theatres and also with no
guarantee as to the time interval between
these showings of the TV stations and the
movie theatres, a condition which creates
heavy losses to the already struggling small
theatres, be it resolved that in the Province
of Quebec, where many Hollywood-made pictures
have Pi'ench versions put on the original
English and therefore requiring a
longer period of time to be shown on the
screen, that a guarantee of five years from
the day of the last showing of the French
version in a Quebec theatre be given by the
distributors and that such guarantee be advertised
so that the public will be properly
informed.
It was also proposed that the resolution be
communicated to all distributing companies
and the trade press.
The second resolution proposed an arbitration
board. The resolution was proposed by
B. C. Salamis and seconded by William Elman.
It read that considering the large financial
losses and the plight of the small exhibitor,
who finds it difficult to continue his
movie theatre business unless an immediate
relief is given to him, and considering that
only through cooperation and harmony of the
whole industry, the distributors and exhibinial
relfbralions
READY FOR ACTION—With camera
poised and a badge for every occasion,
cameraman Ross Beesley of Vancouver is
ready for action on the many important
news events scheduled in British Columbia
during- the year-long centennial celebrations
of 1958. Beesley has been covering
the Canadian newsreel field for many
years and is a member of the Canadian
Picture Pioneers.
tors, can relief be brought about in the distress
cases, it be resolved that the QATT offer
its good office to ameliorate this condition
by appointing a five-man arbitration
committee with three more members as consultants.
This committee, in consultation with the
general managers of the various distribution
companies, as well as with the newly elected
similar committee of the national industi-y
council, will try to formulate a standard
procedure plan to be followed for examination
of cases and the obtaining of relief in
film rentals and terms, where they have
proved themselves deservant.
It was further proposed and seconded and
unanimously approved that the following be
appointed in this arbitration committee
Doris Robert, B. C. Salamis, L. Jones, J.
Adelson and Gauthier. As consultant members
of the committee, the following were
elected, William Elman, George Destounis
and Art Bahen.
The arbitration board resolution was communicated
to the Motion Picture Industry
Council of Canada: R. M. Bolstad, chairman
of the National Industry Council; W. A.
Taylor, chairman of the Intra-Industry committee
of the Motion Picture Industry, and
to all general managers of the distribution
companies.
Plan Canadian-Made
Feature Picture
TORONTO — Klenman-Davidson Productions
has sent out a casting call for "Now
That April's Here," based on the Canadian
novel by Morley Callaghan, which is promised
as the first of a series of all-Canadian
feature-length pictures for theatrical release.
William D. Davidson, president of the
company, and Norman A. Klenman, vicepresident,
have had more than ten years
experience in the film industry, mostly on
the production staff of National Film Board.
For the coming picture Klenman has written
the screen play, Davidson will be the
director and the chief cameraman is William
Gimmi, who came to Toronto from Switzerland.
The company address is 9 Bloor St.
East.
Morrisburg, Ont., Cameo
Lost to Seaway Project
OTTAWA—The motion picture business in
Canada has lost a theatre to the gigantic
St. Lawrence River project, the seaway development
and the new Ontario Hydroelectric
system along the waterway.
The long established Cameo at Morrisburg,
of which Carl Madsen had been the
proprietor, has disappeared in the path of
the wreckers, along vifith other business
buildings and houses to accommodate the
widened river. Morrisburg, which is being
transformed in the operation, is now a town
without a theatre and no promise of a replacement
despite increased population.
The cast and production crew of Warners'
"The Naked and the Dead" have completed
seven weeks of filming in Panama.
BOXOFFICE February 10, 1958 K-1

. . Odeon
. . FraJik
B. C. Changeover to One-Man Booth VANCOUVER
Is Completed in Seven Years
VANCOUVER — Following amendment of
the fire marshal act in 1951 to permit adoption
of one man in a booth operation in
British Columbia, the changeover finally became
complete, with the beginning of 1958,
some seven years later. The shift, from the
original assurance by the British Columbia
Exhibitors Ass'n that acetate film was in
general use in the theatres, was effected
gradually by negotiations between the two
major theatre circuits and the projectionists
union.
The executive board of the projectionists
lATSE board relates the histoi-y of the .shift
as follows:
"In 1951 the B.C. Exhibitors Ass'n made
representation to the provincial government
that acetate film was in general use in British
Columbia, and was successful in having the
fire marshal act amended to permit one projectionist
on shift in the theatres in British
Columbia. This was done on the basis that
it would cause no unemployment in the ranks
of projectionists.
"While the act was amended, it was not
proclaimed as law until the foUow^ing year
as the attorney general insisted that an agreement
be reached between the two major theatre
chains and the British Columbia projectionists
union covering the exhibitors guarantee
of employment. After many months of
negotiation between the theatre chains and
union representatives, and while still no w'ritten
agreement had been finalized, representatives
of the union met with the attorney
general and asked that the act be proclaimed
permitting one-man operation in the theatres
in British Columbia in order that they might
man the projection rooms in drive-in theatres
on that basis.
"At that time the drive-in theatre owners
agreed to a guaranteed annual salary for the
men to be employed. A gradual conversion
of conventional theatres then started and
the independent theatres were the first to
enjoy these changes. Conversions were made
possible by the normal retirement of projectionists;
the building of new theatres which
created new jobs; and a system of rotating
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holidays being introduced by the union which
created four additional jobs.
"The basis of conversion was a four-day
week With three men working what had originally
been four jobs. That is, three men
would work two .suburban theatres, or three
men for each downtown theatre. In all cases
the exhibitors made a saving of approximately
one-half of the displaced man's salary
and the projectionists retained the same takehome
pay but worked a reduced number of
hours.
"At the time that television became general
in this area, all drive-in theatres, all independent
theatres, and some company theatres
had been converted to one-man operation. As
a large number of theatres then closed, it
was obvious there was little chance of continued
conversion on the old basis. A new
wage agreement was negotiated between the
theatre chains and the union which called
for contributions by both parties to a pension
plan, and a system of compulsory retirement
of projectionists in the top-age brackets was
worked out.
"The two chains pay a pension in addition
to that provided by the afore-mentioned pension
plan to those projectionists who are
compelled to retire, and for each man receiving
this additional pension from the employer,
the employer was given a conversion of either
one downtown theatre or two suburban or
out-of-town theatres.
"On January 1, 1958, conversion of all theatres
in British Columbia to one-man-pershift
operation was completed."
Take-home pay in first-run one-man booths
now is reported at $96 for a 24-hour week. In
the subi-uns, the take-home pay averages $72
for an 18-hour week.
Hanging Judge Becomes
Legendary in Retitling
VANCOUVEFl—The National Film Board's
controversial film on Sir Matthew Baillie
Begbie, B.C.'s first judge, won't call him the
"Hanging Judge." Justice Minister Fulton has
informed Vancouver writer Mrs. D. Ogilvy
Irving that the film's script is being rewritten
and will be retitled "The Legendary
Judge."
The "Hanging Judge" reference aroused
many B.C. historians when parts of the film
were shot here last year. The historians said
the nickname was grossly inaccurate.
Mrs. Irving, whose family knew the judge,
studied the film's script and forwarded corrections
to Pulton. Mrs. Irving is a fciTner
editor of The Province's British Columbia
Magazine.
Fulton reported that the National Film
Board told him the revised script was "quite
different from the original text." He said
the film will "in no way reflect on the distinguished
judge or on the hLstory of British
Columbia.
"On the contrary, I think it w^ill show Sir
Matthew Baillie Begbie as a forceful man who
instituted the rule of law and British justice
on the west coast during a turbulent period
of its history," he said.
fJarry Howard, owner of Theatre Equipment
Supply Co., is holidaying in Honolulu . . .
David Fairleigh of Dominion Theatre Equipment
returned from a successful selling trip
to Alberta and Saskatchewan . Soltice
of the Pines Drive-In, Penticton, is back
after a two-month holiday in California and
Mexico . . . The Victoria city council has denied
the request of the Fox Theatre for additional
time in which to pay its 1957 license
and has instituted legal action.
fees,
"Peyton Place" was placed on the adult
entertainment list by the British Columbia
censors has made the following
.
switch in the managers lineup; Hugh Anderson,
former assistant at the Paradise replaces
Ernie Sauer as manager of the Odeon,
North Vancouver. Sauer moves to the Odeon
Drive-In, North Vancouver. Jim Moore takes
over the Lux here, with Warwick Johnson
succeeding Moore at the east-side Olympia.
Johnson was former manager of the Paramount.
Port Alberni. Frank Marshall moves
from the Lux to the Paramount Drive-In,
Burnaby.
. .
Saskatoon city council has turned down a
request by local exhibitors for reduced amusement
taxes . Successor to John Pamticker,
who is here to manage the new $4,000,000 ci\ac
auditorium now being built, as supervisor of
Calgary's Jubilee Auditorium is Roy Aikenhead
of Calgary. Pam-ucker formerly was
manager of the uptown Odeon Theatre in
The 89-year-old father of Lance
Calgary . . .
Webber, manager of the Capitol, Penticton,
died in a Vancouver hospital.
CALGARY
The Sunset Drive-In here has been closed
only one day since March 1957, and has
not missed a single day since last October.
The weather has been unusually mild this
winter, the temperature up to the end of
January not going below zero once , . . A
baby daughter, their first child, named Carla
Ellen was born to Mr. and Mrs. Frank Kettner
of Prairie Allied Booking Ass'n.
The Peace River country in northern Alberta
has been declared a disaster area because
of crop failures and early fall freezouts,
and many farmers and small ranchers
are on relief. As a result, the theatre business
in the area is down sharply and some
houses are considering cutting to one change
a week.
"Tammy and the Bachelor," which established
an alltime record in Edmonton of 14
. . . Visitors in-
weeks, finally closed at the Sahara there and
opened at the Tivoli here
cluded Gordon Brewerton of the Mayfair and
Roxy theatres in Cardston, who conferred
with Fi-ank Kettner of the Prairie Allied;
Charles Coombs, Empress Theatre, Lloydminster,
and Jack Mulvena of the Rex at
Cabri,
Sask.
Open at Elliot Lake, Ont.
ELLIOT LAKE, ONT.—Piemier Operating
Co. has opened the new 950-seat Lake Theatre
here in the central commercial area of
the city. Premier now has a circuit of about
30 theatres in Ontario,
K-2
BOXOFFICE Februai-y 10. 1958

. . Special
. . . Bertrand
. . Roger
Tent 28's 'New' Clubrooms
See Immediate Service
TORONTO—There was a good turnout of
barkers for the monthly meeting of Toronto
Variety Tent 28 because it was the first
session to be held in the enlarged and
renovated clubrooms. The program started
with a noon luncheon under the dh-ection of
Chief Barker Nat A. Taylor.
A discussion took place regarding prospective
representation of the Canadian Tent at
the convention of Variety International in
London while arrangements were outlined
for various local gatherings including the
scheduled house parties on the second Friday
night of each month.
The new dance floor has already been put
to good use and a record library has been
set up to help out in this respect. Luncheons
at $1 a plate are being held every Thm-sday
noon to which the members may bring
guests. Joe Bermack and the house committee,
have also aiTanged such events as bingo
nights and card tournaments. Phil Stone,
chairman of the publicity committee, has
given wide distribution to a directory of the
1958 chairmen as part of his latest bulletin
for his radio station CHUM, Toronto.
Ontario Censors Classify
Teyton Place' as Adult
TORONTO—The book trade and the Canadian
authorities are in a hassle over the
importation of the paperback "Peyton Place,"
which is not yet on sale at the bookstands in
the Dominion, but the picture has been approved
conditionally by the Ontario board of
censors.
Theatre audiences have been restricted by
the board to persons 18 years of age and over.
The feature opened February 3 at the Famous
Players' Capitol at Windsor, following two
weeks of "Sayonara," which was classified
as adult entertainment by the censors.
WINNIPEG
Tn town to attend funeral services for Charlie
Krupp were George Bailey, Humboldt;
Barney Smith, Watson; Jack Lundholm, president
of Saskatchewan Exhibitors Ass'n; Sam
Karby, Regina; Fred Polenske, Fort Frances;
Mr. and Mrs. Todd, Morris; Mr. and
Mrs. Melkoske, Beausejour; Nick Magnoski,
Russell; Mr. and Mrs. Hersak, Roblin, and
Norman Yeske, Langenberg.
The Orpheum Theatre, Rosthem, Sask., was
destroyed by fire January 19. The 230-seat
house was located in the downtown area of
the community, which is just 40 miles northwest
of Saskatoon. The fire is believed to
have started in the rear of the theatre, which
has been closed since last year. The owner
of the theatre, Stanley Suitra, who lived in
the building, escaped without injui-y.
Due to the success "Tammy and the Bachelor"
has been meeting in other western Canadian
theatres, it is being brought back to
the Studio Theatre in Moose Jaw ... A
record has been set in Saskatoon, where 20,-
095 patrons have already seen the Disney
production of "Perri," now in its second week
at the Daylight Theatre .
strip
tickets are being sold for the kiddies matinees
in Saskatoon by the Children's Film Library,
12 tickets for $1 or 15 cents each.
MONTREAL
fanada's Governor-General Vincent Massey
paid his first visit to the new headquarters
of the National Film Board. Welcoming
Massey, NFB chairman Guy Roberge,
said that as chairman of the royal commission
on Canadian arts, letters and sciences,
the governor-general had seen the need for
a modern headquarters for the government
film production. Massey said: "This institution
does, and must, I feel play a vital
part in making Canadians conscious of their
country and what is going on in it. Few of
us have a chance to see more than a small
part of it, but through the eyes of your
cameras we can get to know every nook and
cranny. Your imagination and skill can link
people more closely together and give us an
awareness of our country, and our own identity."
Frank Vaughan, Toronto, general manager
of Rank Film Distributors, and his wife spent
several days in Montreal . Chartrand,
MGM sales representative, has returned
from a week's holiday at his chalet at St.
Sauveur-des-Monts. He was accompanied by
his family . . . PhU Karibian, owner of the
Pine of Ste. Adele, is holidaying in Florida
Frank, sales representative for
Republic and Rank, was leaving for an e.\-
tensive sales trip to Abitibi.
Glna Lollobrigida is coming here Febniary
13 in connection with the opening of her
new picture "Beautiful But Dangerous." The
Fox production is scheduled to be shown in
United Amusement Corp's circuit of theatres
here. Two other outstanding stars are
tentatively booked for personal appearances
in Montreal within the next few weeks. They
are Lauren Bacall and Tommy Sands, who
will be here in connection with "Gift of
Love" and "Sing Boy Sing" . . . Astral Films
. . . Loews
will show a double bill program at the firstrun
St. Catherine Street's Princess Theatre
starting February 14. Films are "science and
horror" vehicles, "Invasion of the Saucer
Men" and "Teenage Werewolf"
was having good results with Warner Bros.'
"Sayonara," now in its fourth week.
Mrs. Reine Laporte, France-born secretary
to Jo Oupcher, IFD's district manager, was
the victim of a serious accident January 27.
On her return from work by bus, she was hit
by an automobile on Amherst street, just in
front of her residence. Taken to Notre-Dame
Hospital, Mrs. Laporte was found to be suffering
from broken legs and contusions. She
will be hospitalized for many months . . .
Jacqueline Tiernan, secretary for the bookers,
and Pierrette Chene, billing clerk, both were
away from the 20th Century-Fox office for
some days because of flu . . . Empire-Universal
revisor Wilfrid Duplessis, who was hit
by an automobile during Christmas period, is
recuperating in a convalescent home.
Paul Vanier, 16mm sales representative for
Warner Bros., was on a sales trip . . . Maurice
Arpin, Pointe-Claire Theatre, mayor of the
suburban municipality of Pointe-Claire for
the last term, following the tradition of alternate
French and English-speaking mayors
did not run for re-election this year. Mrs.
Olive Urquhart succeeds Arpin for the ensuing
term . . . Visitors to the film exchange included
Marcel Bellerive of the Alamo,
Chateauguay, and Jack Karibian, Pine, Ste.
Adele.
'Old Yeller' Opens
As Toronto Leader
TORONTO—Following tihe local popularity
of "Perri," it was a natural for "Old Yeller"
to bring top gross of the week to the Hollywood,
particularly against holdovers at seven
other theatres. "Sayonara" was doing nicely
in its third week at the Imperial.
(Averoge Is 100)
Egiinton Jailhouse Rock (MGM); Action of the
Tiger (MGM) 0=
Hollywood Old Yeller (BV) '30
Hyland How to Murder o Rich Uncle
(Col), 2nd wk 05
Impenol Sayonara (WB), 3rd wk 110
Loew's Don't Go Near the Water (MGM), 3rd
wk
'°5
Nortown Les Girls (MGM) ] '
Odeon The Enemy Below (20th-Fox), 2nd wk. 105
Tivoli— Around the World in 80 Days (UA),
26fh wk ,,-,:
University This Is Cinerama (Cinerama), 15th
wk
]'0
Uptown ^The Tornishod (U-l), Angels 2nd wk. ..100
Vancouver Scores Drop
In Bad Weather
VANCOUVER—Bad weather hurt local first
runs, and in most cases grosses slipped. Still
doing brisk business were "Don't Go Near
the Water" and "Sayonara" in their fourth
weeks at the Orpheum and Capitol, respectively.
Capitol Soyonora (WB), 4th wk Very Good
Cinema Perri (BV), moveover, 3 days Poor
Orpheum ^Don't Go Near the Woter (MGM), 4th
Good
y^l

. . Mrs.
. . The
OJJ A\N A
Visiting Filmrow- w'ere Jack P. Kiley, operator
of the Nickel, St. John's. Newfotmdland
and Ai-t Fielding. Bridgewater. N. S.,
president of the SFA circuit.
•The Theatre Managers Ass'n is without a
secret ary-treasuier. Ken Brown having
resigned as manager of the Nelson to go into
the advertising display business. Jack Marion
has succeeded him at the 20th Century unit.
Don Watts of the Rideau is the association
president; Fi-ank Gallop, Centre, vice-president.
The third office will be filled at the
next meeting ... In the precentennial feud
between two Ottawa Valley towns, a Renfrew
raiding party led by Russ Slmp.son attempted
to "annex" Pembroke by force of
arms but was repulsed by the defenders, who
captured Simpson and others. They were
thrown into a "hoosgow" on a charge of
"contempt of a superior community." It was
all a stunt for Renfrew's centenary celebration
August 10-16. Simpson is general manager
of the Ottawa Valley Amusement Theatres.
Renfrew.
Representing the Ottawa Flying Club of
which he is vice-president and an active
pilot. Ernie Warren, manager of the Elgin,
accepted a 1957 safe flying certificate from
the Royal Canadian Flying Clubs Ass'n at its
annual meeting at the Chateau Laurier. The
club had no accident last year ... As the
50.000th patron at the Somerset during the
18th week of "Around the World in 80
Days." Mrs. Jean Selway was presented with
a carpet bag. similar to the one used in the
Todd-AO picture, which contained $125 worth
of gifts. Monday (3) Morris Berlin, Somerset
owner, introduced the French version of
the same picture.
Les Mitchell, who has succeeded the late
Vern Hudson as manager of the Capitol at
St. Catharines is weU known in the Ottawa
district, having previously been with Famous
Players theatres at Ottawa, Hull and Brockville
R. E. Maynard followed a combina-
, . .
tion policy for the Francais during the last
half of last week when he added a stageshow
featuring D'Allaire Bros., former Barnum &
Clarence Markell
Bailey circus clowns . . .
conducted the final Elmer Safety party of
the season last Saturday at the Palace, Comw-all.
Juveniles whose membership cards
showed they had attended eight or more
previous morning shows were admitted free
and also figured in a contest for a bicycle.
Brantford. Ont., Showman
Ben Cronk Dies in Calif.
TORONTO—Word received here of the
death of Ben Cronk in Los Angeles, Calif.,
where he had lived the past .several years,
brought memories to the trade of Cronk's
many years as a showman in this province.
Born John Benjamin Cronk at Brantford in
1886, he had started in the theatre business
In that city some 50 years ago and was
Identified with Jule and J. J. Allen, also originally
In Brantford, during the period when
they were developing an extensive circuit
throughout the country.
From exhibition he switched to promotional
work, principally with Empire-Universal
Pilm.s here, gaining a wide reputation for his
exploitation campaigns and becoming highly
popular among exhibitors everywhere. At the
height of his career he went to California
for his health, always to be remembered by
a host of associates and friends.
K-4
NEW 25-YEAR CLUB MEMBER—
Alex McKillop, Capitol Theatre, stagehand
at Vancouver, is shown above being
installed as a new member of the Famous
Players 25-Year Club at Vancouver City
Hall by Mayor Fred Hume. Left to right:
Charlie Doctor, Capitol manager; Mc-
Killop: Mayor Hume: Mrs. McKillop and
FPC District Manager Maynard Joiner.
LETTERS
Papers Ready With Needle
You will find enclosed the theatre page
of the Saskatoon Star Phoenix of January
20 date.
I own the Lux Theatre in Humboldt, Sa.sk.,
which is situated about 70 miles east of
Saskatoon. The Star Phoenix is the most
popular daily in this town and district, so
you can understand that any adverse criticism
hits me just as much as it does Saskatoon
theatres.
While the page enclosed is the most glaring
example of bad manners, it is not the
only paper in Canada and United States that
is standing alert with the "needle," whether
the industry deserves it or not.
Until such time as we win back our friends
in newspaper and publishing business, we
cannot expect a flourishing industry, as in
the not-too-distant past.
TV has taken some of oar business, but
it is not the complete fault of the condition
that this industry finds itself in today.
Lux Theatre,
Humboldt, Sask.
GEORGE B.
BAILEY
(Editor's note: The story to which Bailey
refers was located next to the theatre ads
and was an interview with Fletcher Markle,
Hollywood TV producer, quoting Markle as
saying. "All the movie formulae have been
exhausted. We've seen them all before. Now
they're dead." and "Hollywood is suffering
from a terrible myopia. You can see this on
any theatre .screen these days.")
ST.
JOHN
plans are being drawn for building an indoor
theatre in the Oromocto area by a
party In his first theatre venture. The Camp
Gagetown Theatre is near the proposed site
Frank H. Fisher of Toronto, executive
vice-president of Odeon Theatres (Canada'
made a tour of the company's Maritime cii--
cuit with Lee April of St. John. Maritime
supervisor.
Maurice Diamond of Toronto, Canadian
sales manager for International Film Distributors,
visited the local exchange, where
Del Buckley Is his newly appointed manager.
They called upon exhibitors and Ixiokers . . .
First-run situations in the Maritimes are
experiencing good boxoffice business with
top product but the reverse is true of mediocre
films. Managers in this territory are
pushing the slogan "Get More Out of Life
... Go Out to a Movie" . . . Mickey Komar,
Warner Bros, manager is expected to return
to his office shortly after an illness of
several weeks.
TORONTO
. . .
T en Bishop, manager of the Hollywood, is
preparing for a special engagement of "A
Farewell to Arms." for which the theatre wiU
part company with the Palace and Runnymede,
long teamed with the Hollywood. With
two auditoriums available in the Hollywood,
the picture will play three times daily in one
Paul,
and twice each day in the other
son of W. A. Summerville jr.. executive of
B&F Theatres, has returned from a lengthy
tour of Britain. He brought with him his
young English wife and baby son.
The Capitol at Windsor, managed by Joe
Lefave. featured two Sunday performances of
the National Ballet, the matinee being under
the auspices of the May Court Club and the
night show sponsored by the Christian Cultui-e
Series, voluntary contributions being
accepted resignation from Famous
.
Players by Morris Stein, effective February 8,
brought the following comment from Arch H.
JoUey: "His retirement is a severe blow to
the entire motion picture industry in Canada,
particularly to Famous Players and our
Motion Picture Theatres Ass'n of Ontario, as
well as to the National Committee Motion
Picture Exhibitors Ass'ns and the Canadian
Picture Pioneers. He was a very brilliant man
in film circles."
Manager Ken Davies of the London Odeon
had a special attraction for the Saturday
morning juvenile show in the personal appearance
of Chief Skye. Six Nations Indian
Reserve, who demonstrated archery and war
dances . . . John Millar, manager of the
Hamilton Cinema, reported that more than
30.000 persons saw "Perri" during its six
weeks there, and now he has the British
comedy "The Smallest Show on Earth," the
story of an exhibitor.
Ronald Johnson, film critic of the Globe
and Mail, was injured in a skiing accident
which will keep him in bed until mid-February.
Charles Mason of JARO loaned him a
projector so that he can see some current
films Esther Appleby. 81. mother of
.
Lou Appleby, manager of the Casino, died at
the home of her daughter. Mrs. Murray Little,
Toronto. Her husband, the late Ab Appleby,
was one of the pioneers in the local theatre
business.
Odeon Carlton in Cashless Robbery
TORONTO—The Odeon Carlton, flagship
of the Canadian Odeon chain managed by
Vic Nowe. had a 'mild" robbery when a
thief sneaked into an office and made a getaway
with a radio set. Nothing else was
reported taken.
Geoi-ge Goodman's new novel, "A Time for
Paris." has been purchased by MGM.
BOXOFFICE Februai-y 10. 1958

. . And
• ALPHABETICAL INDEX
• ADLINES & EXPLOITIPS
• BOXOFFICE BAROMETER
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• REVIEWS OF FEATURES
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• SHOWMANOISING IDEAS
THE GUIDE TO i BETTER BOOKING AND B U S I N E S S B U I L D I N G
Here's Inexpensive Idea
For Use on Any Picture
Here's an inexpensive idea which worked
well on "China Gate," but which can be
used for most any picture. It comes from
Stan Farnsworth, manager of the Academy
Theatre in New Glasgow, N.S.
He obtained an old one-gallon glass jar,
and filled it with broken pieces of china
then placed it in the theatre window (or if
you like the theatre foyer) . Patrons were
aske

Tri-Staters Out to Reach New Patrons
Tri-States Theatres, under the leadership
of Don AUen and Woody Fraught, general
managers, is seeking a new approach to
advertising-promotion on the local level
that will reach people who are not regular
theatregoers and don't read the amusement
pages. Allen and Fraught are calling to
the Des Moines home office theatre and
district managers in a series of conferences
on the problem. Shown above are the Tri-
States executives and a manager group in
the second such meeting. Left to right,
front row, seated: Don Knight, advertising
director: Allen and Fraught, and William
Toey, Fort Theatre, Rock Island, HI.
Standing: Lloyd Davidson, Rocket at Rock
Island; Marvin Graybeal, Faramount in
Waterloo, Iowa; Willis Ford, Faramount in
Cedar Rapids; Don Neibaum, Strand in
Waterloo; Leon Doherty, Rivoli, Hastings,
Neb.; Harold Lyon, Paramount in Kansas
City, and William Rudolph, Capitol in
Sioux City, Iowa.
"Additional meetings will be held from
time to time for the exchange of new ideas
and new information which will help unlock
the door to the vast, virtually untouched
potential of seldom-or-never
moviegoers which exists in nearly every
community," it was explained.
Tri-States operates theatres in Iowa, Nebraska,
Illinois and Missouri.
Cold Weather Showmanship at Drive-In;
Ballyhoo With Heater Gets Attention
James A. Carey is going through a new
experience this winter—promoting cold
weather operation of a drive-in, the Dix on
Route 206 S near Trenton, N. J.
Special mailings, distribution of heralds,
posting of displays at strategic points, occasional
giveaways and other activities
common to showmen take up much of his
time, but one of his biggest attention-getters,
as might be suspected, has been the
in-car heaters which he had installed in
his personal car.
Wherever he goes In the Trenton, Dix
and Bordentown area on his personal and
promotion missions, several people have
gathered around his parked car to inspect
the Bemz-O-Matic radiant heaters attached
on each side, the same as is available
at the Dix Drive-In.
One of his promotional mainstays has
been a map circular, 11x8 'A Inches, printed
on good quality yellow stock. Copy follows:
"A. M. Ellis Theatres Co. . . . proudly announcing.
Good News to Trenton Area
Families . . . The Dix Drlve-In Theatre is
honestly an ideal theatre to bring the
family for many hours of pleasure. Located
In a beautiful woodland setting, where
you can relax and enjoy the .best motion
pictures produced . . . The Dix is located
Just a half mile south of Bordentown on
Route 206 at Exit 7 of the N. J. Turnpike
... A large playground fully equipped for
the children and picnic tables for the
adults, or if you prefer, play horseshoes or
baseball . . . We suggest you come early
enjoy
during the summer months to fully
the coolness of the country . . . The Dix is
open all year with new and warmer RADI-
ANT IN-CAR HEATERS, the warmth and
comfort of your living room. You will say
too 'What a wonderful way to relax,' easy
to drive to, friendly service to greet you."
Below this is a map pinpointing the Dix
in relation to the three towns, etc.
Carey is distributing this map by doses;
he personally and via boys distributing
them to cars at supermarkets, auction centers
and mailing them to homes selected
from the phone book each week. He thus
stays within the budget, and all the time
hitting people who have never heard of
Is
the Dix.
Illustrating what a winter drive-in manager
(In the north) does despite snow, rain
and cold is the following repert to the Ellis
home office for the week ending January
18:
— 32 —
1. Gave pass to each member of Boy
Scouts which will admit (1) car at anytime
during February. This being movie
month for the Boy Scouts, the passes
were greatly appreciated by the scoutmasters.
The Dix will receive a writeup
on this In the BordentowTi Register.
2. Three-sheet mounted on heating room
a week in advance on "The Sad Sack."
3. Distributed heralds with copy of map .ar,
.... to shopping centers and In cars.
4. Used truck with now-showing attractions
on sides for distributing heralds
and on errands to Bordentown and
Trenton.
5. Giving Lifesavers to children when entering
theatre.
6. Using heater on sides of car as previously
submitted.
7. Posting now-showing signs on board at
130 and 206 Intersection.
8. Distributing heralds at Mikes Place located
at main gate of Fort Dix; merchant
distributed to servicemen.
9. Using license numbers of cars for free
passes; numbers posted in vending area.
10. Mailing out 30 maps with program attached
each week to homes selected
from phone book.
11. Arrangements made for eliminating
police on Fridays during winter months.
Now using man on Saturday and Sunday
only.
Movie Chairman of DAR
Boosts 'Raintree County'
Bob Cox of the Strand Theatre, Lexington,
Ky., writes that the DAR has in each
of Its chapters a movie chairman whose
duty Is to bring to the attention of all members
each month any motion picture that
has a historical background or content. In
some cities, such as Lexington, the chapter
even has a monthly radio program.
So Cox went out and made arrangements
w^th the Lexington chairman to make her
next talk to the local chapter on "Raintree
County." She also used her Sunday
night radio time to talk about the picture.
Cox supplied her with all possible material
to make the talk a success.
While discussing the idea with her. Cox
mentioned the fact that there are many
movies today which are topnotch and
should be brought to the attention of her
fellow members. She agreed, and promised
that if he would advise her of them,
she would mention them at their meetings.
Navy Sets Bank Display
The Navy recruiter in Ashland, Ohio, provided
a full window display at a local bank
for the engagement of "The Enemy Below"
at the Ashland Theatre, in a tleup with
Manager Ted Conklln. The display included
model ships and flags. Two "A"
boards were sniped with copy, reading:
"Thanks to the Navy for their cooperation
In the making of 'The Enemy Below' which .[.
opens Sunday at the Ashland, etc." The «!
heads of the Navy Wives and Mothers Club
announced the opening of the picture at a
Joint meeting held at the Naval Reserve
Center In an adjacent city.
BOXOFFICE Showmondiaar Feb. 10, 1958

1^
Opening of 'Enemy'
Is Salute to Navy
With Navy cooperation assui-ed on "Enemy
Below,"' Maurice J. DeSwert laid out
a campaign for the film's opening at the
Indiana Theatre in Indianapolis to take
full advantage of this tailor-made assist-
^^ ance.
He decided to make opening day Navy
I3ay—at the theatre. Following conferences
with Capt. E. B. Billingsley, commanding
officer of the Naval Reserve Armory,
a swearing in of enlisted recruits on
the Indiana stage was planned as the major
event.
STATE OFFICIAL TALKS
Firman F. Knachel, chief deputy to the
attorney general and a retired Navy
state
captain, was lined up for a short speech
and the band of Butler University, an Indianapolis
Institution, provided the musical
portion of the ceremonies.
Invitations were sent to state, city and
military officials, good for free admission
at the event at 7 pjn. opening night.
A mimeographed news story detailing
the ceremony was sent to the local newspapers
as an "For Immediate Release" submission.
Postcards were addressed to all Navy
personnel in the area, mailing list supplied
by the local Navy offices, offering a reduced
admission for the 7 p.m. show only
and ceremony. Copy in part:
"Now Hear This: Now Hear This: The
Management of the Indiana Theatre is
proud to announce his next important at-
^ traction: 'THE ENEMY BELOW starring:
Robert Mitchum and Curt Jurgens.
REDUCED ADMISSIONS
"Due to the entire sea nature of this picture,
the Management considers it a great
pleasure to salute the U. S. Navy and make
opening night, January 29th, 'NAVY
NIGHT.'
"Therefore reduced admissions are offered
to all active and inactive Navy personnel
and their families on opening night
ONLY: at 7:00 p.m."
The card also stated that when presented
to the boxoffice it was good for a
reduction from 90 to 65 cents adults, 30
cents children under 15, and kids under 11
free.
The Navy office put in a lobby display
torpedo, depth charges and a
of a lifesize
miniature of the USS Indiana.
On opening night 75 recruits were sworn
in on the stage. Radio, newspapers and TV
newsreels covered the event.
DeSwert had a nice opening at little
cost.
First UA Records Title
Ed Meade, manager of the Shea's Theatre
in Buffalo, played the title tune from
"Legend of the Lost" in the lobby of his
theatre. The jukebox itself gave full credit
to the film and the song, which is the first
platter carrying the new United Artists
Record label.
Crescent Revives Founder's Idea
In
Tree Hand' Showmanship Drive
Crescent Amusement Co. of Nashville, Tenn.. has started a "systematic schedule of
picture planning and exploitation" to build business, and has given its managers in
Tennessee, Alabama and Kentucky a free hand in putting it across. The schedule
is an outstanding exploitation campaign on at least one picture each week.
Uniquely, the circuitwide push is the second of its type, and the announcement to
the managers is the same that was made in August 1935 by the late Tony Sudekum,
founder of the circuit, in another time of business stress. In fact, John L. Link has
forwarded copies of the original Sudekum letter to all managers.
The Crescent theatremen are given the privilege of selecting the picture on which
they conduct the campaign of the week.
They are to use their own ideas and initiative.
"We will not endeavor to tell you just what you are to do, how much money to
spend, nor which picture you are to work on. We will, however, be more than glad
to cooperate with you in making suggestions and lending any assistance needed . . .
"Let's all step forward with a determination to make this year one of the best
in our history."
A postscript by Link appears at the end of the mimeographed copy of the
Sudekum 1935 letter, stating, "Hey Fellows ... We need that help again. Can we
count on you?"
Door-Knocking Wins Patrons; Educates
Manager on What Makes Theatre Tick
Daily interviews with potential theatre
patrons are paying dividends for Vernon
Powell, manager of the New Albany Drivein
at New Albany, Ind., who continually
plants conversations among local residents
about motion pictures, the drive-in and
other facets of the film Industry.
Powell conducts a running canvass of
New Albany neighborhoods, making personal
interviews with residents, which he
attempts to limit to five or ten minutes,
but which frequently continue indefinitely.
Perhaps one of the most significant
things Powell has found out in his survey
of the city is the cause of theatre attendance
drop. According to Powell, the survey
has proven that the drop in theatre
business in New Albany has been due to
unemployment in the community.
Powell asks specific questions, which he
has had prepared in the form of a questionnaire
card. They include:
Do you ever attend movies?
How often?
If the answer is no, why not?
Do you attend drive-in theatres?
The New Albany Drive-In?
What do you like about them?
What do you not like about them?
As a courtesy for talking with him,
Powell gives each family interviewed a
one-trip pass to the theatre.
"Educating yourself to see your theatre
through your patrons' eyes is well worth
the time and trouble," Powell says. Of the
nearly 400 families he has contacted, there
have been only five derogatory remarks
about the theatre and four about the
quality of pictures.
Powell believes that the personal contacts
give much more emphasis to the theatre,
and while he attempts to keep the
interviews pleasantly brief, many times
the people continue the discussions with
questions about the business for half an
hour or longer.
Powell does not end his personal contact
with established families, however. He has
made arrangements to receive a list of all
people who move into New Albany (averaging
about 20 new families per month) , and
he makes a personal call on each family,
giving a one-trip pass to the drive-in as
a get-acquainted offer.
Through these calls on both old and new
residents, Powell has established a thorough
up-to-date mailing list, and this list
provides him with a followup method to
the personal contacts.
Periodically, Powell prepares a postal
card mailing piece to be sent to selected
sections of the mailing list. Each series
of cards prepared is different, and over a
period of weeks each of the families receives
at least one card. Occasionally, in
fine print on the card, the mailing piece is
good for one pass to the theatre. Response,
said Powell, has been very good. Indicating
that the cards are read and the
theatre is kept in mind.
In addition to his concern with local residents,
Powell also considers travelers, with
his practice of giving several drive-in
passes to each of the three motels near his
theatre every two weeks. The passes are
marked, "Compliments of the (name)
Motel."
WhUe this practice, Powell admits, does
not directly improve long-range business at
the New Albany Drive-In, it could, in his
opinion, bring a lost patron back into a
theatre in the traveler's hometown. For,
as Powell says, "If you get them In once,
won."
half your battle is
BOXOFFICE Showmondisar Feb. 10. 1958 — 33

Showman C. H. Dilley made sure that his theatre properly displayed the many entertainment values of
"The Ten Commandments." Shown here are the glass doors of the FPC theatre in Port Arthur, Ont,
decorated with illustrations and title of the film. This was in addition to a complete false front.
Promoting Films Like
Boosts Boxoffice,
A mark of a true showman is that he
gets a kick out of just promoting—doing
what comes naturally. And results at the
boxoffice give him another bang, an extra
thrill, so to speak.
It's little wonder then that there has
been a big inflation of industry optimism
in the last few months what with pictures
like "The Ten Commandments," "Peyton
Place," to mention only two, filling theatres
everywhere, and making all real
showmen happy.
FOUR WEEKS IN PORT ARTHUR
For example, there's C. H. Dilley, manager
of the Paramount Theatre, in Port
Arthiu-, Ont., a Famous Players Canadian
situation, a circuit always on its toes when
it comes to showmanship. Dilley booked
"The Ten Commandments," put over a
thorough selling campaign and nursed the
run to four weeks, a new record in the Lakehead
region of approximately 80,000 population.
His two-point promotion was
capped by a carefully planned followthrough.
Dilley first sold the picture to key personalities;
then, building on the assistance
given him by these community leaders, he
used every community communication medium
to sell the picture to the general public.
The result was that during the first
three weeks of the run, more than 25,000
persons had seen the Cecil B. DeMille film
in a theatre with only 995 seating capacity.
Dilley's initial succe.ssful step was an invitational
screening eight evenings prior
to the public opening. Mayors of Port
Arthur and nearby Fort William; merchants
and ministerial associations of both
cities; school superintendents, principals
and teachers; radio and newspaper owners,
managers and department heads were sent
Commandments'
and Optimism!
printed invitations from the Paramount
for this event and most of the persons invited
were present for the screening.
Dilley
gave each guest a copy of
the booklet,
"Why I Made 'The Ten Commandments,' "
a reprint of a speech by Cecil B. DeMille at
a luncheon at the Plaza Hotel just prior to
the picture's premiere at the Criterion Theatre,
New York City. When the screening
was over, Dilley's guests broke into spontaneous
applause.
Benefits accruing to Klley from winning
the support of this influential group
included excellent reviews of the screening
in the Fort William Daily Times Journal
and the Port Arthur News Chronicle. Each
paper also assigned a topflight writer to
the picture's run and gave the theatre
several good publicity breaks when the picture
broke the former long-run record and
again as it went into its fourth week. The
ministerial association of each town gave
the Paramount wholehearted support in
publicizing the playdates and starting
times, and each minister is said to have
mentioned the picture in one or two sermons,
urging his people to go see the picture
and take their children.
STORE TIEUPS EASY
Dilley also found it easy to secure merchant
tieups with his booking of the Bible
epic after the merchants had had this opportunity
to see the picture in advance of
the general public. Merchant advertising
support included two full page spreads free
of charge to the theatre by McNulty's, Ltd.,
in Port Arthur and the Mahon Electric Co.
in Port William.
Dilley's next target in reaching key per-
-sonalities in advance of his opening was
the community service clubs. Accompanied
by J. Cameron, Famous Players Lakehead
supervisor, Dilley appeared at the last
luncheon each of these clubs held before
his opening night: Kiwanis, Rotary, Lions,
Moose lodge. Gyro Club and Kinsmen's
Club. To each group, the Paramount manager
played a taped recording of DeMille's
speech, "Why I Made 'The Ten Commandments,'
" and passed out the booklet reprint
of the speech to each club member.
A special cutout board on the picture was
also set up at all of these luncheons.
The Rotary Club took charge of seUing
tickets to the opening night of the DeMille
pictme. Dilley placed in the club's hands
500 orchestra and 281 balcony seats. The
Rotarians sold all their tickets, getting a
discount for the club benefit projects, and
getting the big film off to an excellent boxoffice
gi-oss for DiUey.
MANY SALESMEN
With all of the service club members, key
merchants, and other community leaders
now working for him as volunteer salesmen
for the picture, Dilley opened his regular
newspaper, radio and television advertising
campaigns to sell the general public
on seeing the picture.
Here again interest DiUey had created
with his invitational screening paid off.
The program director of CFPA, a guest at
the screening, set up a radio interview between
Syl Gunn, Paramoimt Films Wiimipeg
manager; Cameron and Dilley, immediately
following a 5:30 news broadcast. The
interview was taped as it was broadcast,
then used twice as a filler by the station
before the Paramount's opening. Manager
MacGowan of CFPA lined up a half-hour
taped program featuring music from the
sound track of "The Ten Commandments."
A ten-minute break in the middle of this
program was DeMiUe's talk, dubbed off of
a 16mm trailer used on CFPA-TV. Mac-
Gowan also placed a roving mike in the
Paramount lobby to record comments.
DeMille's talk was used once again as a
filler on the radio station and once on a
special Sunday morning church hour. The
station also gave Dilley excellent support
with news stories during the picture's long
run.
Conducted Theatre Tour
For Cub Scouts Timely-
Ed Linder, showmanship-wise manager
of the T-own and Country Theatre in Jacksonville,
Fla., does not let his concentration
on getting customers today blind him
to the patrons of tomorrow. Recently he
and Michael Seravo, office manager at the
Jacksonville Warner Bros, branch, cooperated
on a Saturday morning theatre party
with all the local Cub Scouts, as guests.
Preceding the screen program, the youngsters
were taken on tour of inspection of
the theatre, during which the Town and
Country's stress on cleanliness and general
maintenance was stressed. At the projection
booth, operator Roy Arnold gave the t-
kiddies a detailed rundown on film trans- «
portation and projection.
Besides the goodwill gained, the party
gave the concession stand a good shot in
the arm.
ar,
^s
— 34 — BOXOFFICE Showmandiser Feb. 10, 1958

Letters to Teachers
Big Lift to 'Perri'
Lou Hart's engagement of "Perri" at the
Auburn (N. Y.) Theatre was one of the
most successful throughout the Schine circuit,
and the circuit credits it to the special
after-school shows which Hart scheduled
and which he sold through the following
letter to all area teachers:
"We are very pleased to advise you that we have
scheduled the showing of Walt Disney's delightful
fantasy 'The Story of Pern.' This is the filming
of the true-life adventure taken from the Felix Salten
original story based on animal behavior. Specifically,
it is the story of two pine tree squirrels called Perri
and Porro. The film has been widely acclaimed whereever
it has been shown and we have received
great many inquiries concerning its schedule here.
a
"In this connection would you be kind enough to
inform your pupils thot the picture will be shown
Thursday, Friday and Saturday, January 16, 17, 18
at the Schine Auburn Theatre. There will be continuous
performances daily with special afterschool
performance arranged for 3:30. Additional
progroms begin at 7:30 and 9:30. We ore particularly
interested in getting this informotion to
the youngsters to avoid overcrowding on Saturday
when it is the usual custom to attend the theatre.
Requests from parents for this information have
become increasingly numerous during the past few
days.
"On Saturday we are scheduling five performances
—at ], 3, 5, 7 and 9. Admission prices for all children
under 12 will be 35 cents on Thursday arxJ
Friday afternoons. For children over 12 admission
will be 60 cents. On Soturdoy, of course, admission
will be 35 cents for children and 75 cents for adults.
"In addition to the showing of 'Perri,' we are
happy to be able to include the Walt Disrvey subject,
'Man in Space,' wherein Walt Disney tells
the complete satellite story and today's heodlines
spring to life on the screen. We feel that all in oil
this makes for an excellent program which merits
the attention of oil youngsters, their parents and
educators.
"Thanks very much for bringing this to their attention
and we cordially invite you to use this
bulletin as your invitation to the theatre."
Another Schine circuit manager, Poster
Liederbach of Cimiberland, Md., also provided
an added fillip to his "Perri" engagement
by contacting the local game
warden and securing a pair of live squirrels
which were given away during the
Mickey Mouse Club meeting on Saturday.
The squirrels, named Perri and Porro, created
a lot of interest among the kids. Before
the awarding of the squirrels, the
game warden gave a talk on game conservation
and its importance in keeping a
proper balance in nature.
In addition to the Uve squirrels, the game
warden loaned ten mounted squirrels for
use in displays. Four were used in stores
on the main street with small standees
made from the window cards, and the other
six were used on the candy stand back bar
with balloon signs about the picture.
Liederbach also made a play for teacher
support. Unable to get approval for contacting
teachers by any other means, he
called them individually at home.
Shoppers Swap Their Trading Stamps
For Books of Theatre Tickets
A few reports, probably only three or
four, have reached Showmandiser of theatres
lining up with a trading stamp company.
Apparently the consensus of theatremen
is that the profits derived from
stamps go mostly one way—to the stamp
companies.
However, this very sound objection cannot
be raised against a deal made by Tulsa
Downtown Theatres with the Magic Empire
Stamp Co., a comparatively recent
premium outfit in the northeastern Oklahoma
area. The arrangement made by
George Ketcham, exploitation director for
Tulsa Downtown, which operates the Ritz,
Orpheum and Majestic there, is purely
promotional, and costs the theatres nothing
except a nominal amount for joint advertising
and a 10 per cent discount on the
$2.50 books of theatre coupons involved in
the joint activity.
The cooperation has one goal—^to promote
theatre attendance and sales of trading
stamps.
Client stores of the Magic Empire Stamp
Co.—mostly independent retail grocers
and merchants—post 14x20 placards beside
their cash registers urging customers
to "Go Out to a Movie With Your Magic
Empire Stamps ... At the Ritz, Orpheum
or Majestic."
The stamp company has set up a generous
schedule of radio spots advertising
the deal, and allows credit in store ads for
plugs on the stamp-theatre ticket offer.
For their part, the three theatres run trailers
and have lobby posters listing merchants
who give Magic Empire stamps.
In addition, the stores distribute 5,000,
6x9-inch handbills at each theatre program
change, urging the customers to use
their stamps to go to a movie . . . "Yours
to enjoy ... on the BIG, WIDESCREENS
. . . Best of the NEW motion pictures now
showing ... Go out to a movie with your
Magic Empire stamps . . . Redeemable exclusively
at Tulsa's Downtown Theatres
. . . Ritz, Oipheum, Majestic." Then there
are mat layouts of the attractions at the
three theatres. At the bottom is this : "One
book of Magic Empire Stamps equals one
$2.50 book of theatre coupons. Good anytime
at the boxoffice or concession stand."
These handbills are placed in the grocery
and merchandise sacks.
"The fact that the transaction involves
no paper work on the part of the merchant,
as is the case in other stamp-premium setups,"
says Ketcham, "makes the Magic
Empii-e theatre book plan particularly attractive
to the store operators. They are
busy people.
"To the theatres, it means money at the
boxoffice since the Magic Empire Stamp
Co. simply redeems each of its books turned
in for theatre books at par value, $2.25,
each week.
"By trading book for book, there is no
involvement with taxes and bookkeeping,
and no special tickets are required.
"It is strictly a joint, mutual promotion,
and early indications are that it wiU prove
beneficial both to the theatres and participating
merchants."
Ketcham reports he would be pleased to
supply more information to theatremen
asking for it. He reported an increasing
number of stamp books are coming in each
week.
Big Dragon at Premiere
A 40-foot, "fire-breathing" Chinese
Dragon enlivened the premiere ceremonies
of "The Quiet American" at the Victoria
Theatre in New York.
Leads Giit Book Sales
Edith Hardin, Lincoln Theatre in FayetteviUe,
Tenn., sold more Christmas gift
book tickets than anyone in the Crescent
Amusement Co. circuit.
School Aids Talent Show
Clarence Mitchell, manager of the Elmwood,
Penn Yan, N. Y., recently staged a
successful talent roundup, in which he received
excellent school cooperation. The
talent event was annoimced daily over the
school public address system. A local disc
jockey also gave it plenty of advance publicity.
Performers were chosen via eliminations
and five contestants finally were selected.
The winner was an 11-year-old
boy who had written a rock 'n' roll tune
which he sang.
BOXOFFICE Showmandiser Feb. 10, 1958 — 35 —
One of many segments of the Allied Motion Picture Theatre Owners of Marylond, participation in the
slogan campaign includes utilizing delivery trucks. Here are the Durkee Film Delivery carriers with
the slogan painted on both sides. Meadowgold Ice Cream Co. trucks are also carrying the slogan,
as are the Berlo Vending Co. carriers. The campaign includes TV spots twice daily over WJZ-TV.
Jock Whittle is president of the Allied group of Maryland.

650
/ERAc
BOXOFFICE
BAROMETER
This chart records the performance of current ottroctioni in the opening week of their fint runt In
the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs
are reported, ratings are added and overages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theotre managers. With 100 per cent as "normal,"
the figures show the gross rating above or below that mark.
(Asterisk * denotes combination bills.)
1 Eiiix^-x-:^ SKS-W^r^^ffl-ffi^

An Interpretative onalysli of lay sntf trodepresi revlewi. The plua and mlnm tlins Indleata
degree of merit. Llstlngt cover current reviews, updated regularly. Thli department lerrei
also OS on ALPHABETICAL INDEX to feature releases. Symbol U denotes BOXOFFICI
Blue Ribbon Award Winner. Photography: ® Color; © CInemaScopa; ® VIstaVlslon; $ Supar-
Scope; (g) Noturoma. For listings by company. In the ordar of re4aaia, saa Feature Chart.
H Very Good; + Good; — Fair; — Poor; = Very Poor.
at
Review digest
AND ALPHABETICAL INDEX
In the summory tt is roted 2 pluses, — os 2 minuses.
o vt ^ -a
o

REVIEW DIGEST Very Good; ' Good; — Foir; — Poor; — Very Poor. In the summary t- is rated 2 pluses, — as 2 minuses.

Feature productions by company In order ot release. Number in square Is natlonol release dote. Running
time Is In porentheses. © is tor Cinemascope; vX VistoVision; lii Superscope; igi Noturoma; (g! Regalscope;
® Technlrama. Symbol U denotes BOXOFFICE Blue Ribbon Aword; (3 color photography. Letters and combinations
thereof indicate story type—(Complete key on next page.) For review dotes and Picture Guide
page numbers, see Review Digest.
^EATURE
CHART

VFEATURE CHART
The key to letters and comblnationi thereof tndicoting story type; (Ad) Adventure Drama; (Ac) Action
Oroma; (An) Animated-Action; (C) Comedy; iCD) Comedy-Dramo; (Cr) Crime Drama; (DM) Oramo
with Music; (Doc) Documentary; (D) Drama; iF) Fantasy; (FC) Force-Comedy; (Ho) Horror Drama; (HI)
Historical Drama; (M) Musical; (My) Mystery; (OD) Outdoor Dromo; (SF) Science-Fiction; (W) Western.
RANK

I
©The
Th* key to letter! and combinations thereot Indicating story type: (Ad) Adventure Oroma; (Ac) Action
Dromo; (An) Animated-Action; (C) Comedy; (CD) Comedy-Dromo; (Cr) Crime Dromo; (DM) Drama
with Muilc; (Doc) Documentary; (D) Drama; (F) Fantasy; (FC) Farce-Comedy; (Ho) Horror Dromo; (HI)
Historical Drama; (M) Musical; (My) Mystery; (OD) Outdoor Drama; (SF) Science-Fiction; (W) Weetern.
FEATURE CHART
>-
<
WARNER BROS.
(4) Shoot-Out at Medicine
Bend (87) W..615
liandolph Scott, James Craig
(ij The Counterfeit Plan
(80) D..612
Zachary Scott, Peggie Castle
III Untamed Youth (SO) D..613
Mjimie Van Doren, John Russell
H ©Deep Adventure
(46) Featurette 4912
(U A Face in the Crowd
(126) D..616
Andy Grimth, Patricia Neal, Anthony
Frandosa, Lee Remick
a The D.I. (106) D. .617
Jack Webb, Moolca Lewis
Prince and the Showjirl
(117) CD.. 618
Marilyn Monroe, Laurence Olivier
i X the Unl

.Feb
. Feb
. . Dec
. Nov
^U^D T^ *•""* »ul>|ec»«. listed by compony, in order of releose. Running time follows
fUA D
title. First is notional ratoos*
n V#l
T
» J I MlrH n M month, second tlie dote of review in BOXOFFiCE. Symbol between dotes is rating from BOXOFFICE
^^^^^^^^^^^^^^^'^ review. +f Very Good. + Good, i: Foir. — Poor. = Very Poor. Photography: Color and process as specified.
1 t.
T.
0= oeo
BUENA VISTA
LIVE-ACTION FEATURETTES
(In Color)
0068 Wetback Hound (20) . .Jun 57 ff 5-25
0069 The Story of Anyburj,
U.S.A. (10)
0047 Samoa (31) (4-reel)
WALT Dl'SNEY CLASSICS
(Technicolor Reissues)
74111 Dumbell of the Yul(on
(7) Mar57
74112 Bone Trouble (9). Mar 57
74113 Window Cleaners (gi/j)
COLUMBIA
ASSORTED FAVORITES
(Technicolor)
2421 A Pinch in Time
(16) Sep 57
2422 Nursie Behave (ISVi) Nov 57
2423 Fov Meets Girl (I6I/2) Dec 57
2424 A Slio and a Miss
(16) Feb 58
CANDID MICROPHONE
(One-Reel Reissues)
2551 Subject 3. Series 4
(10) Sep 57
2552 Subject 4. Series 4
(Si/j) Dec 57
2553 Subject 5. Series 4
(11) Jan 58
CAVALCADE OF BROADWAY
(Reissues)
2951 Havana Madrid (10).. Sep 57
2952 New York After
Midnight (11) ..Nov 57
2953 Eddie Condon's (10).. Dec 57
2954 Bill Hardy's .
OVa) 58
CINEMASCOPE FEATURETTES
(Technicolor)
1442 Wonders of Washington,
D. C. (18) ...Apr 57 ,+
1443 Arrivederci Roma (19) Jun 57
(1957-58)
2441 Land of Laughter (IS) Oct 57 ff
COLOR FAVORITES
(Technicolor Reissues)
2601 Miner's Daughter
(61/2) Sep 57
2602 Big House Blues (7) Oct 57
2603 Giddyap (6V2) Nov 57
2604 Snowtime (7) Nov 57
2605 Let's Go (7/2) Dec 57
2606 The Family Circus
(0/2) Jan 58
2607 The Foxy Pup (614) .. Feb 58
2608 The Popcorn Story
(61/2) Feb 58
COMEDY FAVORITES
2431 He's in Again (I6I/2) Oct 57
2432 Saopy Pappy (16)... Nov 57
2433 Jitter Bughouse (17) Jan 58
COMEDY SPECIALS
2411 Trirky Chicks (ISVa) Oct 57 +
MAGOO
MR.
1755 Matador Magoo (6).. May 57 +
1756 Magoo Breaks Par
(6) Jun 57 +
1757 Magoo's Glorious
Fourth (6) Jul 57 +
1758 Magoo's Masquerade
(6) Aug 57 +
(1957-58)
2751 Magoo Saves the Bank
(61 © Sep 57 H
2752 Rockhound Magoo (6) Oct 57 -(-
2753 Magoo's Moose
Hunt(6>/2) New 57
2754 Magoo's Private War
(6) Dee 57
MUSICAL TRAVELARKS
2442 Wonders of Chicago
(16>/2) Jan 58
SCREEN SNAPSHOTS
1853 Waif International Ball
(9) Mar 57 +
1854 The Walter Winchell
Party (9) Apr 57 i:
1855 Meet the Photoplay
Winners (10) May 57 +
1856 Mocambo Parly (10) Jun 57 ±
(1957-58)
2851 Hollywood Glamour
on Ice (lOVi) Oct 57 +
2852 Salute to Hollywood
(10

ALLIED ARTISTS
Hot Rod Rumble (AA)—Leigh
•
Snowden. Richard Hartunian,
Wright
»
King. This was appealing
to the teenagers. We doubled it
with "Spook Chasers" to kid business.
Played Fri., Sat., Sun
Weather: Fair.—Michael Chiaventone,
Valley Theatre, Spring
Valley, 111. Pop. 5,123.
Naked HUls, The (AA)—David
Wayne, Keenan Wynn, James
Barton. Played as a double bill
with "Hold Back the Night." Both
excellent in type for small town.
Terms okay and at least one was
in color. Played Fri., Sat. Weather:
Fair.—Duane Ellickson, Park
Theatre, Wautoma, Wis. Pop.
1,376.
AMERICAN INTERNAT'L
Blood of Dracula (AIP)—Sandra
Harrison, Louise Lewis, Gail
Ganley. Due to an overdose of
horror movies, most of them have
folded up for our location. However,
this combination (plays
with "I Was a Teenage Frankenstein")
is the best of the series
boxofficewise. AIP has provided
some lifesavers in '57. — Velva
Otts, Wakea Theatre, Waskom,
Tex. Pop. 719.
BUENA VISTA
Littlest Outlaw, The (BV)—
Pedro Armendariz, Joseph Calleia,
Rodolfo Acosta. A refreshing
and delightful film that will
appeal to young and old. It's a
Disney effort, so natch, all must
be right with the film, and it's
just that. Unluckily, it came after
the King Bros.' outstanding "The
Brave Ones" and it therefore suffers
a little in comparison. However,
it's a fine family film that
will always bring them in during
the school vacations. Played Sun.,
Mon. Weather: Humid.—Dave S.
Klein, Astra Theatre, Kitwe-
Nkana, Northern Rhodesia, Africa.
Government, mining and business
patronage.
COLUMBIA
Autumn Leaves (Col) — Joan
Crawford, Cliff Robertson, Vera
Miles. A gripping story, well
liked by all who ventured in. Believe
the title could have been
better, but perhaps I failed to
tell the folks what it was all
about. Will have to try harder.
Played Tues., Wed. Weather:
Nice — 35° above. — Carl Veseth,
Villa Theatre, Malta, Mont. Pop.
2,095.
Beyond Mombasa (Col)—Cornel
Wilde, Dorma Reed, Leo
Genn. A real pleasant little African
number that is worth a spot
on the action change. Played Fri.,
Sat.—Bob Walker, Uintah Theatre,
Fruita, Colo. Pop. 1,463.
Harlem Globetrotters, The
^ (Col)—Reissue. Thomas Gomez,
m Dorothy Dandridge, Bill Walker.
^ Good reissue. Excellent print received
on this. Played Wed.
Weather: Good.—S. T. Jackson,
Jackson Theatre, Flomaton, Ala.
Pop. 1,036.
Young Don't Cry, The (Col)—
Sal Mineo, James Whitmore, J.
Carrol Naish. Made for teenagers
and that's all that came, so the
BOXOFFICE BookinGuide :: Feb. 10, 1958
"flop of the year" here. No more
teenage big ones here. Same old
story. Our nearby theatre does
good business on this kind. We
flop, so no more for us. A poor
picture. Played Thurs., Fri., Sat.
Weather: Fair.-Ken Christianson,
Roxy Theatre, Washburn,
N. D. Pop. 913.
Times Change
On my 31st year in show
business in this same location,
times have really changed. (So
have 1.) Played "Giant" from
Warner Bros, and is very good,
except the sound ran from
three to 13 on the volume control.
Finally broke over and
bought some Universal pictures,
although I did not get
the deal the other companies
have been so kind to help me
out with. (One bom every
minute.) Do you other exhibitors
receive your film un-rewound
from two-thirds of the
companies? Does National
Screen fail to send you a trailer
and not even write you about
it? Hope not. Things are tough
enough without these other aggravations.
D. JOHNSON
DeLuxe Theatre
Bucklin, Kas.
METRO-GOLDWYN-MAYER
Designing Woman (MGM)—
Gregory Peck, Lauren Bacall,
Dolores Gray. Here is a picture
which should please any good
moviegoer. Has everything to
make it that way. Sound is good,
color also. The acting of Bacall
and Peck is excellent. Did better
than average business. A very
good comedy. Play it. Played
Sun., Mon. Weather: Cool. —
James Hardy, Shoals Theatre,
Shoals, Ind. Pop. 1,200.
Edge of the City (MGM)—
John Cassavetes,
Sidney Poitier,
Kathleen Maguire. Lots of unpleasant
situations, but intensely
interesting. Extra plugging paid
the tab. I call it a dam good
adult picture. Played Fri., Sat.,
Sun. Weather: Okay.—Frank E.
Sabin, Majestic Theatre, Eureka,
Mont. Pop. 929.
Tarzan and the Lost Safari
(MGM)—Gordon Scott, Betta St.
John, Robert Beatty. A few years
back, with something like this,
we sure could have heard the silver
jingle, but as it is, we cannot
complain. Made a few dollars and
am happy for once. Played Wed.-
Sat. Weather: Cold.—Harold Bell,
Opera House, Coaticook, Que.
Pop. 6,341.
Tarzan and the Lost Safari
(MGM)—Gordon Scott, Betta St.
Good Tar-
John, Robert Beatty.
zan picture, and with color it
went over big. If the small town
means anything to Hollywood,
they will not let pictures of this
type die. It's enough to make me
woiTy to learn that the Francis,
Kettles and Bowei-y Boys series
are no more. If this is the last
Tarzan, then he went out with a
bank. Played Fri., Sat. Weather:
Cloudy and cool.—Victor Weber,
Center Theatre, Kensett, Ark.
XHIBITOR HAS HIS SAY
:5. lABOUT PICTURES
Tarzan and the Lost Safari
(MGM)—(Gordon Scott, Betta St.
John, Robert Beatty. Fine Tarzan
picture in color. Hope the
next one is also in color. Played
Thiu-s., Fri.—S. T. Jackson, Jackson
Theatre, Flomaton, Ala. Pop.
1,036.
Teahouse of the August Moon,
The (MGM) — Marlon Brando,
Glenn Ford, Machiko Kyo. This
is a thoroughly enjoyable comedy
which has its setting on Okinawa.
It is in beautiful color, so play
it on your best time. Played Sun.,
Mon. Weather: Good.—B. Berglund.
Trail Theatre, New Town,
N. D. Pop. 1,200.
Tip on a Dead Jockey (MGM)
—Robert Taylor, Dorothy Malone,
Martin Gabel. Worst title
of the year. Good stars. Average
business. — Jim Praser, Auditorium
Theatre, Red Wing, Minn.
Pop. 10,645.
PARAMOUNT
Devil's Hairpin, The (Para)
Cornel WUde, Jean Wallace, Arthur
Franz. Well liked production.
Good color and depth,
which the "sitters" can't get at
home. Could have advertised this
better and perhaps gotten more
folks out to see it. Glad we used
it on a Sunday. Played Sun., Mon.
Weather: Fair—35° above.^Carl
W. Veseth, Villa Theatre, Malta,
Mont. Pop. 2,095.
Devil's Hairpin, The (Para)
Cornel Wilde, Jean Wallace, Arthur
Franz. A good racing picture.
This one will keep you on the
edge of the seat. Without a doubt,
it's a thrill a second. Played
Thurs., Fri. Weather: Cold.—M.
P. Jones, Martin Theatre, Florala,
Ala. Pop. 3,000.
Gunfight at the OJC Corral
(Paj-a) — Burt Lancaster, Kirk
Douglas, Rhonda Fleming. If your
patrons like plenty of gunplay
and action, then this is it. Frilled
fairly well (which means extra
well these days) to let me reach
the break-even point. Color is
fine. Burt Lancaster is well liked
in these parts. Played Sun., Mon.
Weather: Chilly.—I. Roche, Vernon
Theatre, Vernon, Fla. Pop.
610.
Joker Is Wild, The (Para)—
Frank Sinatra, Mitzi Gaynor,
Jeanne Crain. Acting good. P^ank
Sinatra does a good job in this
one. Many good comments from
the people who came, but everyone
asked, "Why wasn't it in
color?" Just as we do. Average
business. Played Tues., Wed.,
Thurs.—^Mickey and Penny Harris,
Wakea Theatre, New Boston,
Tex. Pop. 2,688.
Rainmaker, The (Para)—Burt
Lancaster, Katharine Hepburn,
Wendell Corey. Just wonderful.
One of the most delightful comedies
ever made and Hal Wallis
did a great job. I've read some
bad reports on this picture and
didn't expect it to be much, but
person after person told me how
much he enjoyed it, and at times
I thought the house would fall
in from the laughter. Never let
anyone teU you that this is not
a small town picture. They don't
come any more "small town"
than this. My people just loved it.
First night business was just
average, but the second night it
more than doubled. I do not believe
the kiddies liked it, but
those over 16 enjoyed every minute.
Played Wed., Thurs. Weather:
Cloudy and cold.—Victor
Weber, Center Theatre, Kensett,
Ark. Pop. 1,000.
RANK
Checkpoint (RFDA)—Anthony
Steel, Odile Versois, Stanley
Baker. A nice picture in color,
but too much talking and not
enough car racing. This pictiire
may be all right, but only on the
lower half of a double biU. Played
weekend. Weather: Good.—Sam
Holmberg, Regal Theatre, Sturgis,
Sask. Pop. 950.
REPUBLIC
Maverick Queen (Rep)—^Barbara
Stanwyck, Barry Sullivan,
Mary Murphy. I played this
weekend on the strength of the
Exhibitor Has His Say columns,
and was very glad I did. A very
good weekend western that had
all the patrons well pleased.
Play it. Color and sound very
good. Played weekend. Weather:
Good. — Sam Holmberg, Regal
Theatre, Sturgis, Sask. Pop. 950.
20th
CENTURY-FOX
April Love (20th-Pox) — Pat
Boone, Shirley Jones, Dolores
Michaels. Nothing truly outstanding
about this picture, but the
people loved it. Color nice. Story
entertaining and one we were
happy to show. Had many people
come out to see this one that
we had not seen in
a long time,
and they enjoyed it so much they
came again, only to be disappointed
the next time, I fear.
Played Sun., Mon. Weather: Nice.
— Mickey and Penny Harris,
Wakea Theatre, New Boston,
Tex. Pop. 2,688.
For Doldrums
Folks, here is an old show,
"The Charge at Feather River,"
that will do it once again. Color
and excitement galore. Terms
swell. Pick this up for those
doldrum days.
DUANE ELLICKSON
Park Theatre
Wautoma, Wis.
God Is My Partner (20th-Fox)
—^Walter Brennan, John Hoyt,
Marion Ross. Many patrons said
this was the best film we have
played in months. A good allaround
family entertainment for
young and old aJike, it carries a
message that's needed today in
a way that's entertaining without
preaching and with plenty
of comedy. It's a simple film, but
its honesty and simplicity make
it a better movie than many of
today's so-called great films. We
did good business with it. Played
Wed., Thurs. Weather: Fairly
mild.—Stan Famsworth, Academy
Theatre, New Glasgow, N.S.
Pop. 9,933.
(Continued on following page)

(l-sUna
.
^" EXHIBITOR HAS HIS SAY
(Continued from preceding page)
Three Young Texans (20th-
Pox)—Mitzi GajTior, Keefe Brasselle,
Jeffrey Hunter. Good little
western in color. Nice to have
young talent in the story. Business
good.—Frank E. Sabin. Majestic
Theatre. Eureka, Mont.
Pop. 929.
True Story of Jesse James, The
(20th-Foxl—Robert Wagner, Jeffrey
Hunter, Agnes Moorehead.
I'm so sick of running tripe about
Jesse James on my screen that
I resist till the last every time
another one comes out. Every
time I'm sure as hell that everyone
else is Just as sick of Jesse as
I am. Every time It turns out to
be the best grosser of the month.
If I could find the bookings, I
think I'd run a Jesse James
month. Played Fri., Sat. Weather:
Rain.—Bob Walker, Uintah Theatre,
Frulta, Colo. Pop. 1,463.
UNITED ARTISTS
Peacemaker, The (UA)—James
Mitchell, Rosemarie Bowie, Jan
Merlin. This is a real small town
picture. At least, that Is what I
think. The people who came liked
it very much, but the school had
other plans for us. They had a
donkey basketball game. This
took all of the kids and a lot of
the grownups. This picture has a
very good story and it seems very
Mkely to be true. My advice is to
play it. Played Wed. Weather:
Snowy and cold.—Harry Hawkinson,
Orpheum Theatre, Marietta,
Minn. Pop. 380.
UNIVERSAL-INTERNAT'L
Backlash (U-D—Richard Widmark.
Donna Reed, John Mc-
Intlre. Just a good western with a
good running time which will
stand alone in any situation.
Technicolor is real good and
beautiful scenery. If you have action
fans, here Is the picture for
them. A little rough for the fair
sex, but not too rough for the
young folks. WIdmark gives his
usual good account of himself.
Pleased everyone who came,
which wasn't too many, as it was
getting close to Christmas and
too many other things going on.
A little under average. Played
Frl., Sat. Weather: Good.— P." L.
Murray, Strand Theatre,
Spiritwood,
Sask. Pop. 355.
Death of a Scoundrel (TJ-D—
George Saunders, Yvonne De-
Carlo, Zsa Zsa Gabor. A most
entertaining film that good audiences
enjoyed immensely. Saunders
is his old self In this fastmoving,
highly entertaining film.
The title was changed in South
Africa to "Loves of a Scoundrel."
This was a good change as far
as this territory was concerned.
With the highest bachelor rate in
the world here, the boys came in
droves to see It. Recommended
for most houses. Played Sun.,
Men., Tues. Weather: Very hot.
—Dave S. Klein. Astra Theatre,
Kitwe-Nkana, Northern Rhodesia.
Africa. Government, mining
and business patronage.
Doctor at Large (U-D—Dirk
Bogarde, Muriel Pavlow, Donald
Slnden. Relea-sed by Rank in
Canada. This is, In our opinion,
one of the best of the series of
doctor pictures, with the same
male cast that had all our patrons
laughing from start to finish.
The color and soiuid were
very good and not one complaint.
Play the Rank pictures, fellows.
There is not one thing wrong with
them. All these complaints from
U. S. exhibitors about the talking
being hard to understand.
We in Canada have this trouble,
but I have yet to see or hear of
a Canadian complaint. If the
picture is good, what more can
you ask. What I do on all English
pictures is give a finer tone, and
everything goes well. Play this
picture, boys, and make some
dough. You will be glad you did.
Played midweek. Weather: Good.
—Sam Holmberg, Regal Theatre,
Sturgis, Sask. Pop. 950.
Everything But the Truth
(U-I)—Maureen O'Hara, John
Forsythe, Tim Hovey. Very Intertaining.
Story kept audience in
good mood. Nice color. Holiday
business was way down, thanks
to OUR motion pictures on TV.—
Frank E. Sabin, Majestic Theatre,
Eureka, Mont. Pop. 929.
Land Unknown, The (U-D—
Jock Mahoney, Shawn Smith,
William Reynolds. This brought
in the kids and teenagers and
held their attention, so I guess
it's okay. Played Wed. Weather:
Good.—Harold Smith, Dreamland
Theatre, Carson, Iowa. Pop.
613.
WARNER BROS.
Band of Angels (WB)—Clark
Gable, Yvonne DeCarlo, Sidney
Poitier. This picture should please
any one who likes stories of the
deep South. Gable fits his role
perfectly, as does Miss DeCarlo.
This has excellent color. I still
say put all movies in color and It
will pay off. — James Hardy,
Shoals Theatre, Shoals, Ind. Pop.
UOO.
Spirit of St Louis, The (WB)—
James Stewart, Mun-ay Hamilton,
Patricia Smith. This picture
is as good as they come. However,
it was a terrible flop at the
boxoffice. Played Tues,. Wed.,
Thurs.—W. li. Stratton, Lyiic
Theatre, Challis, Ida. Pop. 728.
MISCELLANEOUS
Battle Hell (DCA) — Richard
Todd, Akim Tamiroff, Donald
Houston. Not much to say about
this one. Another English picture,
which was a poor one for our
Christmas playdate. Richard
Todd, Akim Tamiroff only known
stars. Played Wed., Thurs. Weather:
Fair.—Michael Chiaventone.
Valley Theatre, Spring Valley,
111. Pop. 5,123.
Slightly Scarlet (SRI — John
Payne, Rhonda Fleming, Arlene
Dahl. Crime drama in color and
Superscope. Color again made
this into a good picture that
everyone enjoyed. Of coure, the
two most beautiful redheads,
Fleming and Dahl, didn't spoil
the picture one bit. It was certainly
a great picture, well put
over. But whatever it was, it
drew 120 per cent of average
and that pleased yours truly.
Played Mon„ Tues. Weather:
Fine.- P. L. Murray. Strand
Theatre, Splrltwood, Sask. Pop.
355.
FOREIGN
FEATURES.
Foreign-longuage productlonf by natlvs country listed alphabetically
by title, followed by running lime. Dote shown li Issue of BOXOFFICE
In which review oppeored. Nome of distributor ii In porentheiei.
ARGENTINA
Reviewed
Dark River (88) 4-28-56
(Times).. H. Del Carril, A Benettl
AUSTRIA
©Don Juan (90) 7- 7-56
(Tlrws) . .Cesare Danova, Josef MelDrad
BRITAIN
Anael Wlio Pawned Her Harp (73) . . 4-28-56
(Dominant) . .Diane Cilento. Felix Aylmer
Hit Excellency (84) 4-2S-56
(Brenner) . .Eric Portman. Cecil Parker
©Kid for Two Fartliinos, A (91).. 4-28-56
(Lopert) . .Cells JohneoD, Diana Dors
©Make Me an Offer (88) 4- 7-56
(liominanl) . .Peler Finch, Adrlenne Corrl
©Richard III (162) (?) 3-17-56
(U)pert) . -Laurence Olivier, Italph KlcbardsOD
©Wee Geordie (94) 11-10-56
(Times) . .BUI Travers. Alaatalr Blm
FINLAND
Assault (86)
(Brenner) . .Kauko Lsurlkalnen, Vsko Kanlula
FRANCE
Adorable Creatures (108) 1- 7-56
(Confl Dls.) . .Marline Carol, E. FeulUere
©And God Created Woman (92) ©
(Ivlngsley) . .Brigitte Bardot, (hirt Jurgens
Deadlier Tliati tlie Male (104) 12-21-57
(Confl Dis)..JeaD Cabin, Daiilele Delorme
Diabolique (107) 3- 3-56
(IIMI'O) . .SImone Slgnoret, Paul Meurlsse
Doctors, Tile (92) 1- 5-57
(ivlngsley) . .Raymond Pellegrln, Jeanne Moreau
Fernandel llie Dressmaker (84)
(Union) . .Fernandel, Buzy Delalr
Four Bags Full (84) 11-16-57
(Tr;tns-Lux) . .Jean Gabln, Bourvil, Jeannette
liattl
Fruits of Summer (104) 8-11-56
(Ellis). .Edwige Feulliere. Henri Gulsol
Game of Love. The (108) 2-19-55
(Times) . Plerre-Mlcbel Beck, Feulliere
. Edwige
Gcrvsise (116) 1-27-58
(Cont'l) . .Maria Schell. Francois Perler
©Grand Maneuver, The (107) 12-8-56
(UMPO). .Mlchele Morgan, Gerard PhUlpe
Heartbreak Ridue (86) 6-U-55
(Tudor) . Ileal French troops In Korea
If All tile Guys In the World (95) 6-22-57
(BV).. Andre Valmy. Georges Poujouly
Inside a Girls Dormitory (102) U-17-56
(Ellis) . .Jean I^larals, Francolse Arnoul
it Happened in the Park (81) 11- 2-57
(Ellis) . .Vlltorlo de Ska, Gerard Piillipe,
.\nna Maria Ferrero, Kllcbellne Prelie
Julietta (96) 11-16-57
(IClngsley) . .Jean Mnral3, Dany Boblo
Lady Chatlcrley's Lover (102)
(ivlngsley) . -Danielle Darrleux, Leo Genn,
Erno Crisa
La Sorciere (97) 3- 9-57
(Ellis). .Marina Vlady. Maurice Bonet
Letters From My Windmill (116) . . 4-21-56
(Tolian). .Daxely, Henri Vllbert, liells
Light Across the Street, The (76) 12-7-57
(UMPO) . .Brigitte Bardot, Baymond Pcllecrln
Lover's Net (IIC) 12-21-57
(Times) . .Francolse Arnoul, Daniel GcUn
Maid in Paris (88) 8- 3-57
(Confl Dls.)..l)any Robin, Daniel Gclln
Man Escaped. A (94)
(Cont'l Dls) . .Francois Leterrier, Charles Leclalnche
©My Seven Little Sins (98) 6-23-56
(Klni;sley) - -Maurice Qievaller, Delia Scala
©Nana (122) 8-«4-57
(Times). .Charles Boyer, MarUne Carol.
Waiter dllail
One Step to Eternity (94) 1-28-56
(Ellis).. D- Darrleux. M. Auclalr. C- Calvet
©Only the French Can (93) 8- 4-56
(U.Ml'O) - -Jean Cabin, Francolse Amoiil
©Pantaloons (93) 5- 4-57
(UMl'O) . -Kcmandel. Carmen Sevllla
Papa, Mama, the Maid and I (94) .11-10-56
(Col Int'l) . .Femand Ledoux, Gaby Moriay
Passionate Summer (98) 11-16-57
(KIncsley) liaf Vallone. Dany Carrel,
Madeleine Robinson, Magall Noel
Please! Mr. Balzac (99) 1-20-58
(liCA) . .Brigitte Bardot, Daniel Celln
Proud and the Beautiful, The (93).. 9- 1-56
(Klngsley) . .Mlchele Morgan, Gerard Phlilpe
Rififl (116) 9-29-56
(UMPO).. Jean Serrals, Carl Mohner
(Engll-sh-diibbed version also arallable-)
©Royal Affairs in Versailles (152).. 5- 4-57
(Times) . Sicha Gultry, Claudette Colbert.
EdIUi Plaf. •raoD Welle). Gerard Fhlllpe,
Jean Marali
Sheep Has Five Legs. The (93) 11-26-56
(I'MPO) . .Fernandel. Francolse Arnoul
Snow Was Black, The (105) 1-12-57
(Confl Dls). -Daniel Gelln, Marie Mansart
Tempest in the Flesh (92) 5-25-57 £
(Pacemaker) - -Francolse Arnoul, Raymond \'
i'eiiegrin
Tlirce Feet in a Bed (78)
(J;iniis) . -Fernandel, Geimalne Montero
Virtuous Scoundrel, The (90)
(Zeiiitii) - -Michel Simon. Marguerite Plerry
We Are AM Murderers (118) 2-16-57
(Klngsley) -
-Marcel MouloudjI, Raymond Pellegiin
Winner's Circle (88)
(Janus) - -Je:in Cardler, Paul Frankeur
GERMANY
Cabaret (104) 12-21-57
(Paker) - -Paul Henreld, Eva Kerbler
Devil's General, The (120) 9-21-57
(UCA)--(^rt Jurgens, Marianne (^k
Last Bridge. The (90)
(Union) - -Maria Schell, Bernhard Wlckl
Last Ten Days, The (113) 5-12-56
(Col Infl)--AlblD Skoda, Lotte Tobiacb
GREECE
Bed of Grass (92) 12-7-57
(Trans-Lux) . -Anna Brazzou, Mike Nichols
Stella (93) 10- 5-57
(Burslyn) - -Mellna Mercourl, Georges Foiin-
(las
ITALY
Cahiria (110)
(Lopert) . .Glulletta Maslna, Francois Perler
©Don Giovanni (157) 6- 1-57
(HCA) -Cesare SlepI, Lisa Delia Casa
Gold of Naples (107) 413-57
(liCA). .Sophia Loren, Vlltorlo de Slca
©House of RicordI (112) 6-30-56
(Manson) - -Paolo Sloppa, Marta Toren
La Strada (115) H- 3-56
(Trans-Lux) . .Anthony Qulnn. Glulletta
-M.isina. Richard Basebart
(Ent;lish-dubbed version also available)
©Miller's Beautiful Wife,
Tiie (92) © 9-28-57 /
(liCAl . Sophia Loren. Vitlorlo de Slca B
Return of Don Camlllo (110) 7- 7-56 ^
(IFE-SR) - -Fernandel, Glno Certl
©Riviera (88) U-10-56
(li'E-SR) - -Martlne Carol, Kaf Vallone
©Sins of Casanova (104) : .
(Times) - -Gabileie Ferzettl. Corlnne Calvet
Too Bad She's Bad (95) 1-21-56
(Cetz-Klngsley) . -Sophia Loren, V- de Slca
Umhcrto D. (89) 12-31-55
(Ediv. Harrison). .C. Battlsta, M. Castillo
Viteiloui (103) 2- 9-57
(Janus). -F. Interlenghl, Franco Fabrlnl
White Sheik, The (86) 12- 1-56
(Janus-API) . .Alberto Sordl, Brunella Bovo
Wife for a Night (84)
(ilnrrl.son) - -Gina Lollobrlglda, Glno CerTl
JAPAN
©Golden Demon (95) 6-23-56
(Harrison) - -Fujlko Yamamolo, Jun NegamI
Hiroshima (85) 7-30-55
(Confl Ills-) . -Isuzu Yamanda. M- l^uklda
Imposter, The (89) 11-26-55
(Kraudiin) - -Ulaemon Ichlkavva. Chlkako MItagt
Magnificent Seven, The (155) 1-5-57
(Col Inll) - -TakashI Shimura. Yoshio Inaba
©Phantom Horse, The (90) 8- 4-56
(Harrison) - -Ayako Wakao, Yukohiko livatare
©Samurai (100) 11-19-55
(Jarnn) - -Toshlro Mlfnne, IC. YachlgiLsa
©Yang Kwei Fel (95) 11-17-56
(Buena Vlsla) . .Machiko Kyo, M. Mori
MEXICO
Roots, The (93)
(Harrison). .Alicia Del Lago. Carlos Robles
(111
RUSSIA
©Romeo and Juliet Ballet (96) 9- 1-56
(Toh-in) Ulanova. Yuri Zhdanov
SPAIN
Fedra. the Devil's Daughter (102) /
(Times) - -Emma Penella, Vlnccnle Parra
^
Marcelino (90) 8-31-57
(UMPO) . .Pabllto C^lvo. Rafael BheUes
SWEDEN
Naked Night, The (82) 7-21-56
(Times) -Harriet Andersson, Ake Groenberj
Time of Desire, The (SI)
(Janus) . -B.irbro Larsson. Margaretha Lawler
YUGOSLAVIA
Legends of Anita (85)
(Grand Prl») . .IHleoa Dapcerle, B- OriUe
BOXOFFICE BooldnGuide Feb. 10, ISM

I Now
Opinions on Current Productions
^EAWRB REVIEWS
Symbol © denotes color photography; © CInamaScope; ® VistaVltlon; ® Supencope; ® Noturomo. For story synapsis on each picture, see reverse tide.
Spanish Afiair F •'^'-—'>-'
Paramount (5710) 98 Minutes Kel. Jan. '58
it is modern-day Spain, with its historical cities and
hilly countryside, which gets the magnificent photographic
treatment in this spectacularly beautiful and romantic adventure.
Filmed in VistaVislon and Technicolor by Bruce '2no>
Odium entirely on location in Madrid, Barcelona, historic )
Toledo and other Spanish spots, the picture is always a
visual treat and is certain to increase tourist travel to that
country. However, because name value is mild, the picture
needs strong selling and is better suited for art houses, where
it should build on favorable word-of-mouth. The story by
Richard Collins deals with a chase from one end of Spain to
the other with frequent (and welcome) stops for a dance
festival, some flamenco music, a beach picnic and, finally,
a terrific fight between the American hero and a hotblooded
gypsy in a picturesque old ruin. What more enjoyable
-way to see the beauties of Spain? Richard Kiley, who
scored in the "Blackboard Jungle" and "Phenix City Story,"
Is the only familiar name and he gives a remarkably convincing
portrayal of an architect with modem ideas—as opposed
to Spain's traditional ways. Carmen Sevilla, beautiful
and popular Spanish star, is excellent as the half-gypsy
heroine who also sings. Directed by Donald Siegel.
Richard Kiley, Carmen Sevilla, Jose Guardiola, Jesus
Tordesillas, Francisco Bemal, Jose Manuel Martin.
Crash Landing F ^-
Columbia (232) 77 Minutes Rel. Feb. '58
Considering that the basic subject—the one about a transoceanic
passenger plane encountering difficulty—has supplied
the plot and motivation of several earlier features, producer
Sam Katzman and scrivener Fred Freiberger succeeded
in endowing this entry in the cycle with a surprising and
praiseworthy amount of substance, speed and suspense. The
picture will contribute appeal and satisfaction to any double
bill into which it finds its way, and—considering its compact
running time and the middle bracket status of its stars
—the offering is designed to be exhibited in tandem. Nonetheless
the pair of topliners boast some marquee magnetism
and their names can be used in merchandising. Treated to
the able direction of the late Fred F. Sears, they contribute .pp7:
convincing and ingratiating performances as does virtually ^ve
every member of the large and carefully selected supporting
cast. As is necessarily true of all pictures of its ilk, the main
story thread is thin, serving principally as a framework upon
which is hung a series of character-analyzing vignettes of
the plane's endangered passengers who characteristically
include persons of all ages and from widely diversified walks
of life and possessing a vast range of credos and amounts of
fortitude.
Gary Merrill, Nancy Davis, Irene Hervey, Roger Smith,
Bek Nelson, Jewell Lain, Sheridan Comerate.
Fort Bowie F
Ratio: Western
LS5-1
United Artists (5806) 80 Minutes Rel. Feb. '58
True to the not-too-subtle hint to be found in its title,
this rapid-moving actioner is all about Indians and cavalrymen.
In fact, there's nobody in the picture except redskins
and saddle soldiers, except, of course, their respective women
folks. Nonetheless the yarn which tosses them together
the admirable script having been written by Maurice Tombragel—is
well above average for photoplays of its category,
abounding in excitement and gore for the run-'o-mill shopper
for gallopers and still boasting enough drama and consistency
to satisfy spectators of more general tastes. These
elements combine to establish the offering as an attractive
booking for most dual programs with ample qualifications
to carry either end of the program. Fabricated by Bel Air
Productions, with partners Aubrey Schenck and Howard W.
Koch functioning, respectively, as producer and director, it
is one of the better efforts to roll off of their busy assembly
line, most espectially as concerns the latter's piloting. No
*name in the cast will set the marquee aflame but many
performances are entirely praiseworthy, notably those contributed
by Ben Johnson and Kent Taylor and, on the distaff
side, some arrestingly sexy sequences by Jan Harrison
and curvaceous Jana Davi.
s''«N
build.)
Ben Johnson, Jan Harrison, Kent Taylor, Jana Davl, -nic/
Larry Chance, J. Ian Douglas, Peter Mamakos.
ml . n T -IT I"' Ratio: War Drama
Latayette Escadrille t igs-i
Warner Bros. (716) 9S Minutes Rel. 3Iarch '58
Etchika Choureau, the lovely French actress who was
An interest-holding and moderately exciting drama of
the flying heroes of World War I, this William Wellman production
stresses romance—a fact which gives It a more
puiai. general appeal. While the title will have nostalgic value for
«ins )
America's middle-aged males, it is Tab Hunter, favorite
of today's teenagers, whose name is likely to insure the picture's
boxoffice draw. Wellman, who also directed and wrote
the story, gave his young son. Bill Wellman jr. an important
acting part and also "introduced" two other sons of
famous fathers, Jody, son of Joel McC^rea, and Dennis, son
of Andy Devine—aU do good work as the hero's flying buddies.
introduced in "Darby's Rangers," is ideally cast as a Parisian
"B" girl whose love for Tab brings about her moral reform.
At first she speaks French only but, gradually learns a little
French-accented English, these language learning scenes
being the most tender and charming in the picture. Hunter
is convincing enough, if a mite juvenile for an air hero. The
actual flying sequences are in the minority and they cause
some mild amusement because of the fragile appearance of
the 1914 "air crates." The opening pays tribute to the Lafayette
Escadrille's dead heroes.
Tab Hunter, Etchika Choureau, Marcel Dalio, David
Janssen, Paul Fix, Veola Vonn, Bill Wellman Jr.
Chase a Crooked Shadow
F
Ratio:
1.85-1
Melodrama
Warner Bros. (715) 87 Minutes ReL March 8, '58
ending a secret. in
Richard Todd and Anne Baxter put on a great show in
this intensely dramatic tale of a woman exposed to mental
torture by a gang of apparent crooks after her diamonds.
Todd shows his versatUity by scoring in an unpleasant role.
Miss Baxter is impressive in running the gamut of emotions.
The supporting cast is also excellent. While the story
deals with psychological impact rather than violence, the
latter is always in the offing as almost unbearable suspense
is steadily built up. It should go over equally well with men
and women. The climax will astonish. At the end of the film,
Douglas Fairbanks Jr., who produced it, asks that viewers
Made Spain and directed by
"• keep the
"'J
^''Jl'"''^ Michael Anderson, it presents striking shots of a lavishly
furnished vUla and the lovely countryside. An automobile
race against time on winding roads that overlook precipices
is stai-tling. However, those are only window-dressings
to the scenes of a woman driven to distraction by a man
claiming to be her dead brother, whom she knows is not,
but who knows every detail of her brother's life and habits.
David Osborn and Charles Sinclair produced a fine script.
YJ';^
Richard Todd, Anne Baxter, Herbert Lorn, Alexander
Knox, Faith Brook, Alan Tilvem, Thehna d'Agular.
Smiles of a Summer Night A ^^^.l
'^°""^>'"""«
Rank 108 Minutes ReL Feb. '58
Witty, daring and ultra-sophisticated, this Swedishlanguage
sex-romp is strictly for adult audiences. The
fact that the picture won the grand prize for comedy at the
1956 Cannes Film Festival and stars three Swedish film beauties,
XJlla Jacobsson, Eva Dahlbeck and Harriet Andersson, are
exploitable factors for class patrons while the almost continuous
bedroom and in-the-hay (literally) antics might be
played up in the downtown key city houses. Produced and
directed by Ingmar Bergman for AB Svensk FUmindustri,
the picture resembles a French bedroom farce more than it
does a Swedish film, even though many of Sweden's imports
to the v. S. have included nude bathing sequences. One
sequence, as a middle-aged lawyer married to a young girl
watches his former mistress perform her ablutions, has obviously
been trimmed but is still remarkably daring, as is the
one showing two amorous servants romping in a haystack.
Although these episodes are treated with a light and amusing
touch, the underlying story is essentially serious. The
period costumes and settings and the rural countryside has
been superbly photographed by Gunnar Fischer. The handsome
blond Eva Dahlbeck is an excellent comedienne, UUa
Jacobsson is charming as a virginal young wife
str- Ulla Jacobsson, Eva Dahlbeck, Gunnar Bjomstrand,
Harriet Andersson, Bjom Bjelvenstam, Margit Carlqnlst.
The reviews on these pages moy be filed for future reference In ony of the following woyi: (1) In ony standard three-ring
loose-leaf binder; (2) IndMduolly, by company, In ony standard 3x5 cord index file; or (3) In the BOXOFFICI PICTURI
GUIDE three-ring, poeket-slxe binder. The letter. Including a yeor^s supply of booking ond dally business record s»ie«ts,
nay b« obteUud from Anocloted Publlcatioiu, S25 Van Brunt Blvd., Kansas City 24, Mo., for $1.00, poitag* paU,

. . You
. . Tab
. . Courage
. . . Told
FEATURE REVIEWS
i
Story Synopsis; Exploitips; Adiines for Newspaper and Programs'
THE STORY: "Lafayette Escadrille" (WB)
Tab Hunter, headstrong son of a wealthy manufacturer,
runs away to join the French Foreign Legion in the early
days of World War I. While awaiting assignment in the
Lafayette Escadrille, Tab and his three buddies visit a Paris
bar. where he picks up a pretty French girl, Etchika Choureau.
While taking flying lessons, Tab knocks down his instructor
and is arrested. Tab's buddies help him escape to
Paris, where he hides out in Etchika's room. They perform
their own wedding service and later he is forced to take a
Job promoting business for a French madam. When the
U. S. enters the war. Tab confesses his desertion to a twostar
general, who is sympathetic and gives him a chance to
rejoin the Air Force. After becoming a hero by shooting
down several Iron Cross planes, Tab is able to marry Etchika
in a church at last.
EXPLOITIPS:
Tab Hunter has become a favorite with the teenage fans,
especially since his recording of "Young Love" sold over
1,000,000 copies. Arrange music store tieups for window display
of his records.
CATCHLINES:
Flying His Way to Heroism and Winging His Way Into
a Girl's Heart . Hunter As the Young Hero of World
War I's Greatest Air Force . . . The True Story of the
American Unit of the French Air Corps . Made
These Boys America's War Heroes.
ir
of
iiant)
"xcellf
THE STORY: "Spanish Affair" (Para)
Richard Kiley. an American architect, arrives in Madrid to
learn that hi.s plans for a modem hotel have been turned
down by three members of the Spanish board. Accompanied
by an unwilling Spanish secretary. Carmen Sevilla, to
act as his Interpreter, Kiley decides to visit the three Spaniards
to persuade them to change their minds. During the
auto trip across Spain, Cannen is followed by Jose Guardlola,
a gypsy to whom she was betrothed as a child. She and
Kiley gradually fall in love with each other and, although
he is unable to put over his modern plans with the Spaniards,
he comes to realize he was wrong about Spanish architecture.
When Jose tracks them down, he and Kiley have a
fight. Carmen then proves to Jose that it is the American
she now loves.
EXPLOITIPS:
This spectacularly beautiful picture is a natural for window
displays and tieups with local travel agencies. Schools
that teach Spanish dancing and music shops which sell flamenco
tunes or tangos are also tieup possibilities. Remind
patrons that Richard Kiley played the lead In "Phenix City
Story " and was in "Blackboard Jungle" and "The Sniper."
CATCHLINES:
Romantic Adventures Filmed in the Most Beautiful Setting
on Earth . . . Two Worlds Melted Together in a Kiss
to the Torrid Tempo of a Flaming Flamenco Guitar.
(
THE STORY: "Chase a Crooked Shadow" (WB)
THE STORY: "Crash Landing" (Col)
Anne Baxter knows she is the victim of a plot to steal her
fortune in diamonds dug in South African mines by a
company her deceased father headed. The chief plotter is
Richard Todd who impersonates her dead brother. She appeals
to the local police who believe her on the verge of a
nervous breakdown and side with her. As the search
goes on for the gems, she feels her life in great peril. She
finally proves Todd an Imposter by admitting she murdered
her brother. The supposed crooks turn out to be police.
EXPLOITIPS:
Gary Merrill,
an embittered war veteran and a transport
pilot of ranking experience, is an exacting disciplinarian
a.s concerns the members of his crew and his own family.
While everyone respects him for his ability and Integrity,
no one feels unhesitantly close to him. A passenger plane of
which he is captain, en route from Lisbon to New York,
encounters engine trouble after it has passed the point of
no return and Merrill decides that the only hope for his
charges lies in ditching the craft near a Navy destroyer.
The brave manner in which his passengers, all of whom are
rescued, conduct themselves in the face of threatened death,
mellows him and he returns to his family a changed man.
(
Play up the two stars and Fairbanks as responsible for
an unusual drama the ending of which cannot be guessed.
Fashion a lobby display with their photos along a streak
of lightning, captioned: "'Whom did the lightning strike?"
Teaser ads could feature the trick ending.
CATCHLINES:
Richard Todd and Anne Baxter in an Absorbing Tale of
a Woman's Taut Emotions . . . It's Different, It's Astonishing,
It's a Revelation, This Great Drama with Richard Todd and
Anne Baxter . Won't Take Your Eyes Off the Screen.
still
, . And.
a
Gl'
EXPLOITIPS:
Promote a radio-TV or newsreel panel discussion on safe
flying. Secure wreckage of an airplane and display it in
front of your theatre on a trailer which also can drive around
city streets. Play up marquee value of stars Gary Merrill and
Nancy Davis.
CATCHLINES:
Here Is a Punch-Packed Screen Drama With Suspense
and Shock That Will Be Felt Wherever It Is Seen . . .
Suspense Sensation of the Year.
THE STORY:
'Smiles of a Summer Night" (Rank)
Gunnar Bjornstrand, a successful, middle-aged lawyer,
has a Platonic marriage with his 18-year-old second wife,
Ulla Jacobsson, who is attracted to Gunnar's young son by
his previous marriage. Eva Dahlbeck, a famous actress who
is Gunnar's former mistress, visits the local theatre and she
realizes she still loves him despite the fact that she has a
current lover, Jarl KuUe. All parties involved, including
Kulle's Jealous wife, are invited to a weekend at the country
home of Eva's elderly mother. After various amorous adventures,
KuUe and his wife are reunited, Ulla runs away
with her stepson and Gunnar decides to return to Eva,
who, he learns, had borne him a son following their previous
relationship.
EXPLOITIPS:
For the art houses, play up the fact that this Ingmar
Bergman film won the grand prize for comedy at the Cannes
FMlm Festival and that Ulla Jacobsson, Eva Dahlbeck and
Harriet Andersson axe Sweden's most lovely screen stars
—comparable to Glna LoUobrlgida of Italy and Martlne
Carol of France, among others.
CATCHLINES:
It's Daring, It's Different and Its Delightfully Humorous
. . . Four Amorous Couples Play at the Game of Love—All
on a Summer Night . . . Now, Sweden Sends Us Its Greatest
Beauties and Its Most Delightfully Daring Film.
It
116'
THE STORY: "Fort Bowie" (UA)
At Fort Bowie, Army Major Ben Johnson is sickened l^
the cold-blooded slaughter of the defenseless Apache Indians
by a fellow officer, J. Ian Douglas and his cavalry detachment,
and the sloppy military tactics of the fort's commanding
officer, Kent Taylor. When Taylor's wife lies to her
husband about Ben making love to her, he sends the younger
man on a suicidal mission to try and talk peace terms with
Apache leader Santos (Chief Running Deer). Johnson takes
off with a sergeant and Jana Davi, an Apache woman w'ho
is in love with him. They are unable to talk peace terms
with the Apache leader, who answers them by attacking
the fort. By brilliant strategy, the cavalry troops are able
to defeat the savage warriors, and in a desperate man-toman
fight. Ben kills Santos and all ends well, with Taylor
and his wife reconciled and Ben and Jana to be married.
EXPLOITIPS:
Scout troops devote considerable time to Indian lore. Arrange
for lobby exhibit of their artcraft. Arrange with stores
handling western regalia and Indian merchandise for window
displays of blankets, beaded belts, etc.
CATCHLINES:
See the Bloodiest Raid of Terror in the West When
Apache Warriors Attack Fort Bowie! . . . Because One Indian
Girl Dared to Love a Cavalry Officer, She Braved the
Wrath of Her Tribe.

1 qiialifieations
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POSITIONS WANTED
GENERAL EQUIPMENT—USED
CLEIlliinG HOUSE
(|]frienctd projectionist, Ji-slres pernianeni |)u-
II In Ktoiiilu. Sow working; nun-union tin\n.
.rticf.
Tt;;o,
ully experienced mollon picture siiiiniJ onRlncer*
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a Job! Manager capable tif operating.
er Texus. Can also book and buy. Write,
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HELP WANTED
anager, experienced :ind ^ood .uhertLslni! ntan.
rn tltc;it'e In Thlcaco siit)urb. Excellent opiiidty
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latlnn. Night opfr.ilion. References will not
iffice, 7693.
meral manager wanted for small Peniisylv^/>ia
I e chain of six theatres. Excellent starting
y. many other benefits. State qualifications
itler. Boxoffice. 7695.
Inventory clearance sale! Everything guaranteed
gomi citnilllion. Simplex rear shutter double bearing
nieellanl-sms. $1)5 each. Lamphouses: Koiest U.T..
.Vshcraft "E". Hallantyne. $200 pair; Strong
Mogul, Brenkert enarc, $292 pair; Peerless magnarc.
$850 pair. Strong rectifiers, each »/6 new
tubes: 70.\-:iph. $;i50 pair; 80.\-3ph. $375 pair;
!)OA-;iph, $425 pair; 85.V-lph. $495 pair. Dept.
cc. S.O.S. Cinema Supply Corp., 602 W. 52nd
St., .New York 19.
Pair portable Holmes 35mm projectors, good
oiuTatlng condition, complete with magazines,
speaker three point bases, amplifier. low Intensity
Strong carbon lan>ps. 110 volt rectifiers, $300.
I'air K&L scries 1, iy, inch lens $100. Pair HJtl.
scries 1. 2H Inch lens $150. Boxoffice. "674.
Simplex
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XOFFICE :: February 10. 1958

derful pT!fBFS^!erformances of Tyrone Power,
Marlene Dietrich and Charles Laughton are of Academy
Award calibre!"
-Ed Sullivan
'A top-drawer suspense thriller,
with an unexpected dividendsolid
belly laughs and plenty
of them I" - Bennett Cerf
'A first-rate 'mystery' picture is as
rare as Agatha Christie herself,
and here you have both \"
— Moss Harf
'A consistently exciting picture
'Edge-of-the-seat drama at its
with a cast coming as near to
very best and wittiest!"
perfection as any I have seen!"
— Arlene Francis
— Oscar Hammerstein II
'Charles Laughton will undoubtedly
get nominated for another Oscar!"
— Hedda Hopper
"A first-rate tale of murder
and suspense!" —Life
'An excellent movie! If there
were more like it, I'd see
more movies!" —Billy Rose
'Masterful melodrama! Sure to
be a hit! There has seldom
been such an abundance of
entertainment!" —Newsweek
EDWARD SMALL pretentt
TYRONE PO^VER
MARLENE DIETRICH
CHARLES LAUGHTON
:*>VITNESS PROSECUTION'
tSe
ARTHUR HORNBLOW'S PRODUCTION Of AGATHA CHRISTIE'S SUSPLNSt MASTtRPItCf
with aSA lANCHESTER JOHN WILLIAMS • • '°ffipTNcV."MwaLfr" ^""^ ' "'• *•