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& TEXAS<br />
&TEXAS<br />
T H E C A T A L O G U E O F F I N E R U R A L R E A L E S T A T E<br />
2012 Media Kit<br />
BroKer<br />
T h e B r a n d Th a T B u i l d s B r a n d s
Farm & Ranch Magazine<br />
Farm & Ranch Publishing, L.L.C.<br />
9039 Katy Freeway, Suite 242<br />
Houston, TX 77024<br />
800 580-7330<br />
713 468-4983 fax<br />
SubScriptionS<br />
866 726-2448<br />
jdestouet@farmandranch.com<br />
e-mail & online<br />
info@farmandranch.com<br />
www.farmandranch.com<br />
preSident<br />
Todd O. Powers<br />
For advertiSing<br />
inFormation, call:<br />
Mike Gammelgard<br />
Managing Editor<br />
866 296-0746<br />
MGammelgard@FarmAndRanch.com<br />
cuStomer Service manager<br />
Wimberly Lott<br />
Senior copy editor/<br />
contributing Writer<br />
Jamie Destouet<br />
production manager<br />
Karen J. Little<br />
Senior photo editor<br />
Pedro Almaraz<br />
&<br />
-publiShed by-<br />
pLEaSE RECYCLE.<br />
©Copyright 2012, Farm & Ranch Publishing, L.L.C. All rights<br />
reserved. No part of this publication may be reproduced without<br />
written permission from the publisher.<br />
Farm & Ranch is published four times per year by Farm & Ranch Publishing,<br />
L.L.C. 9039 Katy Freeway, Suite 242, Houston, Texas 77024.<br />
Information provided to Farm & Ranch Publishing, L.L.C. is deemed reliable<br />
but not guaranteed. The publisher will not be responsible for any<br />
omissions, errors, typographical mistakes or misinfomation within this<br />
publication. Measurements and figures are approximate. Properties<br />
are subject to errors, omissions, price change or prior sale.<br />
Printed in the U.S.A.<br />
Psalm 23<br />
Farm & Ranch Magazines<br />
Our Quality, Longevity and Success<br />
Enhance Your Company Brand<br />
Farm & Ranch is more than just a title.<br />
For over 20 years, we have built relationships with real estate companies of all sizes<br />
from all over the country who share a common goal: dedication to professionally<br />
promoting fine rural real estate. Built on that foundation, Farm & Ranch has<br />
become a leading real estate branding vehicle known for its consistent quality in<br />
every respect. From the beginning, we have excelled in creating platforms that<br />
provide essential and unique marketing services with an artistic profile. Today,<br />
that legacy continues.<br />
Farm & Ranch understands your marketing needs.<br />
The real estate industry is a system constantly in flux by the evolving demands<br />
of the market. Farm & Ranch not only recognizes these changes, but meets<br />
them head on. We constantly research the latest in technology and distribution<br />
trends in an attempt to keep companies in sync with the needs of their clients<br />
and prospects.<br />
Farm & Ranch provides key branding.<br />
Whether your company is looking to enhance marketing or branding strategies,<br />
Farm & Ranch offers both in a unique package. Like you, we understand<br />
the importance of the company brand and the relationship built between a<br />
company and its clients. Our personalized print and digital services allow you<br />
to build a customized marketing platform that, in turn, becomes a recognizable<br />
staple of your business profile—allowing clients to identify you as a company<br />
they can trust.<br />
Farm & Ranch believes in the details.<br />
From our knowledgeable salespeople to our talented production staff, Farm &<br />
Ranch understands a company is only as strong as its people. Our dedicated<br />
staff has a combined experience of over 59 years working with Farm & Ranch<br />
Publishing, and every magazine is a reflection of that longevity. Farm & Ranch<br />
keeps the focus on quality by merging sales, production and customer service<br />
into a cohesive team that understands the art of branding. Our intimate attention<br />
to supreme photo quality, effective layout and design and excellence in editorial<br />
content makes Farm & Ranch a superior choice.<br />
Farm & Ranch is the brand that build brands.
Being Direct...<br />
Taking a Stand...<br />
Identify a Niche...<br />
On the Scene...<br />
Jet Setting...<br />
Direct Distribution<br />
Farm & Ranch magazines are circulated via an exclusive direct mail program<br />
to qualified consumers with substantial purchasing power to attain premium<br />
rural real estate. In addition to our ever-growing subscriber base, we utilize<br />
proven research techniques to identify precisely targeted demographic<br />
groups. This process, in conjunction with contacts provided by professional<br />
organizations and our industry-leading affiliates, ensures each edition of<br />
Farm & Ranch is delivered straight into the homes and offices of:<br />
• affluent property owners<br />
• celebrities and sports professionals<br />
• business and community leaders<br />
• equestrian organizations and country club members<br />
• vacation and second home buyers<br />
• millionaires lists<br />
• industry-leading real estate professionals<br />
Bookstores and Newsstands<br />
Farm & Ranch is available at bookstores, airport newsstands, major grocery<br />
chains and myriad newsstands in affluent areas, targeting high-income<br />
demographic groups.<br />
Retail and Specialty Shops<br />
We champion a “direct-to-dealer” program that allows any local or national<br />
store, hotel or restaurant, no matter how large or small, to have magazines<br />
shipped and distributed in their place of business. This makes our magazine<br />
available to people everywhere, both in large cities as well as small towns.<br />
promotions and Events<br />
Farm & Ranch reaches large groups through professional organizations<br />
and industry affiliations. We attend numerous events and shows annually,<br />
distributing thousands of magazines to participants. A few of our scheduled<br />
2012 events include:<br />
• Cattle Barron’s Ball – Houston, TX<br />
• National Cutting Horse Association<br />
World Champion Futurity – Fort Worth, TX<br />
• National Cutting Horse Association<br />
Western National Finals – Ogden, UT<br />
• Pin Oak Charity Horse Show - TX<br />
• Realtors Land Institute – Local and National Meetings<br />
• Safari Club International<br />
• Texas Ranger Foundation – Kerrville, TX<br />
private Jet Terminals<br />
Farm & Ranch is available in select private jet terminals, 51 locations in 13<br />
states, including: AK, AZ, CA, CO, IA, IL, KS, NM, OK, OR, TX, UT and WY.
about<br />
Farm & Ranch<br />
Digital Catalogues<br />
about<br />
FarmandRanch.com<br />
For over 20 years, Farm & Ranch has published America’s finest<br />
regional rural real estate catalogues. To accommodate consumer demand,<br />
we offer digital editions of each of our regional titles as a complement to our<br />
printed magazines. We have found that many of our readers simply prefer<br />
the online reading experience, and while most will site the benefits of the<br />
interactive capabilities and ease of navigation, still others tout the ecological<br />
benefits our digital editions afford.<br />
Our ultimate goal is to unite buyers and sellers of rural real estate.<br />
From a business perspective, digital titles offer an extremely efficient and<br />
cost-effective means of not only retaining, but also acquiring readership on a<br />
global scale. In addition to print, our website, newsletters and social media<br />
outlets, we feel our digital titles play a key role in the marketing options we<br />
offer our advertisers.<br />
• No special software required<br />
• Active links to your website,<br />
email and property tours<br />
• Easy viewing and navigation<br />
• Multiple viewing preferences<br />
• Keyword search functionality<br />
• Simplified surfing<br />
• Global exposure<br />
Launched in January 2012, the new farmandranch.com is now one<br />
of the fastest growing rural real estate websites in the business.<br />
Visit us online today and you’ll see why.<br />
Introductory Offer - Post Unlimited Farm and Ranch Listings and Auctions<br />
for $29.95 per Month, $79.95 per Quarter, or $295 per Year. Free 30 Day<br />
Trial, No Obligation - payment information is not required to register.<br />
Subscribers Receive the Following Benefits:<br />
• Agent Profile: Post your bio, list accreditations, link to your website<br />
and social media sites, and include your photo and company logo<br />
• Post unlimited listings / auctions: We ask only that ranch real<br />
estate properties uploaded are thematically correct for our site,<br />
ie: no urban loft spaces, urban residential, etc.<br />
• Unlimited photo uploads with each listing<br />
• Unlimited text space for property descriptions<br />
• Links to your website, profile, and email are included on all listings<br />
• No third party ads are shown on your listing pages<br />
• Detailed real-time analytics reporting provided by Google<br />
• Google map functionality<br />
• Add virtual tour or YouTube video<br />
• Upload maps, property brochures, etc<br />
•<br />
Ability to post blog / online editorial content
Texas<br />
1st Qu a r t e r - sp r i n g<br />
Materials Deadline .. 10-Feb-12<br />
Release Week Of .....16-Mar-12<br />
2n d Qua r t e r - su m m e r<br />
Materials Deadline ... 4-May-12<br />
Release Week Of .......8-Jun-12<br />
3r d Qu a r t e r - Fa l l<br />
Materials Deadline ... 20-Jul-12<br />
Release Week Of .....24-Aug-12<br />
4th Qua r t e r - Wi n t e r<br />
Materials Deadline ...12-Oct-12<br />
Release Week Of .....16-Nov-12<br />
&<br />
P U B L I S H I N G , L L C<br />
To Advertise<br />
mike gammelgard<br />
866 296-0746<br />
503 632-1632 fax<br />
2012<br />
Dates<br />
1st Qu a r t e r - sp r i n g<br />
Materials Deadline ....9-Mar-12<br />
Release Week Of ... 13-April-12<br />
2n d Qua r t e r - su m m e r<br />
Materials Deadline ....8-Jun-12<br />
Release Week Of ........ 6-Jul-12<br />
3r d Qu a r t e r - Fa l l<br />
Materials Deadline ..17-Aug-12<br />
Release Week Of .....21-Sep-12<br />
4th Qua r t e r - Wi n t e r<br />
Materials Deadline ....9-Nov-12<br />
Release Week Of .....14-Dec-12<br />
Please Call<br />
mgammelgard@farmandranch.com<br />
www.farmandranch.com<br />
West<br />
Full-Page Ad $1,290 *$995 per page with active<br />
web membership<br />
• 1 to 6 properties per page<br />
• 1 to 6 photos per page*<br />
• Property description**<br />
• Logo and contact information<br />
Half-Page Ad $695<br />
• 1 or 2 properties<br />
• 1 to 3 photos*<br />
• Property description**<br />
• Logo and contact information<br />
Quarter-Page Ad $495<br />
• 1 property<br />
• 1 photo*<br />
• Brief property description**<br />
• Logo and contact information<br />
Classified ad $15 per line<br />
• 20 free lines per full page<br />
of paid advertising<br />
Farm & Ranch Select $2,580<br />
• 2-page spread<br />
• 1 property<br />
• 2 to 4 photos per page<br />
Feature Article Please call for pricing<br />
• 3 to 4 pages<br />
• 1 property<br />
• 2 to 4 photos per page<br />
• Professionally written article**<br />
Cover & Cover Article<br />
Broker<br />
advertising Rates<br />
• Call for pricing and more information.<br />
The Farm & Ranch advantage<br />
With each full page of paid advertising, you will receive:<br />
• Classified ad—20 free lines<br />
• 1 box of complimentary magazines to distribute to your clients<br />
• Professional ad production by our design team, created at no charge<br />
• A free mailing of up to 100 magazines, polybagged and stamped<br />
“Compliments of: Your Company Name”<br />
* Each property must include at least one photo.<br />
** Farm & Ranch magazine reserves the right to edit all text.
ad<br />
Requirements<br />
Photos: Digital photos must be a minimum of 300 ppi (pixels per inch) saved at a<br />
minimum of 3" x 4". Also, if the photograph file is any smaller than 1mb (megabyte)<br />
in size, it is usually not a high enough resolution picture for our magazine. We will also<br />
accept your 35mm prints, as well as slides.<br />
Acceptable File/Graphic Formats: .jpg, .tif and .eps files are all acceptable. We do<br />
not accept Adobe PDF files.<br />
Copy Guidelines: Use these general guidelines to estimate the amount of text you<br />
need to submit for your ad. Farm & Ranch reserves the right to edit all text.<br />
• For 2 listings, approximately 100 words per listing<br />
• For 3 listings, approximately 75 words per listing<br />
• For 4 listings, approximately 50 words per listing<br />
• For 6 listings, approximately 25 words per listing<br />
Logos: Submit your color logo digitally saved in .tif, .eps or .jpg format and at least 600<br />
ppi (pixels per inch) and upload it to www.farmandranch.com, or have it saved onto the<br />
same disc as your photos when mailin g in your materials.<br />
Submitting Your Ad Materials:<br />
Farm & Ranch cannot accept materials via our work e-mail addresses. Either upload them<br />
to our FTP site with the below instructions or mail them in using UPS, FedEx or Priority<br />
USPS.<br />
•Upload materials online at www.rpghou.com.<br />
1. Click “Client materials upload”<br />
2. Search for company name by clicking on the magnifying glass<br />
3. Enter Order ID# as found on faxed Insertion Order/Contract<br />
4. Begin uploading. You must name each property and enter in appropriate<br />
property information before uploading your photographs and text.<br />
•Material files can be furnished on CD.<br />
Proofs: You will have two opportunities to proof your page(s). Your proof will be<br />
e-mailed to you by our production team as soon as the page has been designed, and we<br />
must hear back from you about your proof within 24 hours.<br />
Please Note: If providing digital camera images, the camera should be set on the highest<br />
resolution setting (see your camera’s instructions). The resolution at which you capture<br />
an image is an option you MUST choose ON your digital camera. Images that are used<br />
on websites are very low resolution and not sufficient for offset printing. While these<br />
photos may look good on a computer monitor, they will appear “bitmapped” (jagged<br />
edges) and blurry on a printed magazine page.
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