Boxoffice-June.15.1959

. . . William
. .
. . Irving
. . . Joe
HARTFORD
.
JJarry Feinstein, James M. Totman and
Phil Zimmerman, Stanley Warner
Theatres, visited Jack Sanson, SW Strand
Brown. UA exploitation department,
came through ahead of "The
Horse Soldiers." "A Hole in the Head" and
"Shake Hands With the Devil" . . Richard
Kahn. exploitation manager, and
Marty Blau, assistant publicity manager,
Columbia, were in from New York to discuss
upcoming product with Allen M. Widem,
Hartford Times, the latter providing
the Kahn-Blau commentary a half-page
layout.
A. M. Schuman, an early-day theatreman,
returned to his Daytona Beach, Pla..
home, following a stay here . . . Rube
Lewis, retired Palace stage manager, will
fly back to his Los Angeles home in Au-
The Latin-American population, mushrooming
here, is getting more attention
from bookers. James Brahm. at the 1.200-
seat Parsons, is showing Spanish-language
films on Sundays, as are LawTence Carni
and Marvin Goldman, Sunday tenants at
the State. As far as is known, in both situations,
first-run product only is screened
during the afternoon and evening hours.
NEW HAVEN
Irving: Hillman, Stanley Warner's Roger
Sherman Theatre, and Bill Brown. UA
exploiteer, have lined up a handsome mid-
Jime promotion campaign for "A Hole in
the Head," to include special preview
screenings . . . Bailey Theatres' enterprising
Franklin E. Ferguson got regional celebrities
to attend the opening night performance
of Magna Theatre Corp.'s "South
Pacific" at the suburban Whalley.
Lou Brown, ad-publicity chief for Loew's
Poli-New England Theatres, got a rousing
round of applause at the Advertising Club
of New Haven luncheon meeting. He
stepped down as ad club president after
a year's tenn . . . Perfect baseball weather
graced the Little League opening doublenfiVB-Iri
"aarams
THEATRICAL ADVERTISING CC
;i3IO CQSS AVE. • DETROIT I MICH
header in North Haven, when the New
Haven Drive-In team trounced Knudsen's
Daii-y 17 to 9.
The Quinebaug Drive-In, Route 131, is
screening its main feature first on Mondays
and Wednesdays .
Hillman
gave away 2.000 free photos of Ricky Nelson
for Warners' "Rio Bravo
"
Dol-
This exchange
. . .
territory's COMPO public
gin. Pine film booker, has been ailing
relations committee, announced by information
chief Charles E. McCarthy, will
consist of Harry F. Shaw. Lou Brown.
Maurice Bailey. Norman Bialek, Albert M.
Pickus, Han-y Feinstein and James M.
Totman.
Mr. and Mrs. Samuel I. Safenovitz, owners
of the Yale Theatre, Norwich, have announced
the engagement of their daughter
Phyllis, supervisor of speech and hearing
therapy in the Bloomfield schools, to Louis
Lambert of Riverdale, N. Y., senior laboratory
supervisor at Columbia University
electronic research laboratories. New York.
MAINE
period ... A free cosmetic bag was given
to each lady attending a recent Friday
night show featuring the film, "Tempest,"
at the Lisbon Drive-In, Lewiston.
The House of Representatives approved a
bill to restrict outdoor advertising on the
interstate highway system ... A recent
extra attraction for one night only at the
Lewiston Drive-In was Cortell's Bathing
Beauty Style show. The screen featured
Brigitte Bardot in "The Bride Is Much Too
Beautiful."
BRIDGEPORT
Qharles K. Kleiman, manager of the subsequent-run
Rialto. is a showman who
is a firm believer that theatre seats can
be filled if a manager keeps on his toes for
every opportunity. Recently Kleiman was
playing film entitled "Hot Angel." a film
having to do with motorcycle enthusiasts.
He played it two nights to pretty good business.
But the third and final night appeared
a bit dubious from a boxoffice viewpoint.
So he contacted the Bridgeport
Motorcycle Club, which has a fairly large
membership, and arranged an admission
plan that permitted every other member to
see the show free. And the idea filled his
potential empty seats.
Mario Aronne Manager
HARTFORD—Carroll J. Lawler, general
manager of Community Theatres, has
named Mario Aronne. formerly in independent
exhibition as lessee of the Glastonbury
Theatre, Glastonbury, as manager
of the Art Theatre, Hartford.
NEWHAMPSHIRE
^he Sky-Ray Drive-In in Hooksett has a
new 50-cent admission charge . . .
Esther Williams, film star and former
Olympic swimmer, appeared before members
of the legislature in Concord, in behalf
of the President's Committee on Physical
Fitness of Youth. After her talk before
the House and Senate, she was honor
guest at a luncheon at the home of Mr.
and Mrs. Charles W. Tobey jr.
The Palace Theatre in Manchester is
closed for the simimer but will be reopened
early in the fall. The closing program featured
William Holden in "Stalag 17" and
Elizabeth Taylor and Montgomery Clift
in "A Place in the Sun."
The Dartmouth Glee Club will appear
at the Radio City Music Hall in New York
when the film. "The Nun's Story." opens
there. It will be the club's first theatrical
appearance in its 90-year histoi-y. although
the group has been featured in movies and
concerts, on radio and television. Thirty
members of the glee club, directed by Prof.
Paul Zeller. will appear in the stage production.
"Bonanza." which will be fea-
gust . . . Sal Adorno sr. of M&D Theatres,
played a live Italian stage-screen show on
a recent Monday evening at $1.50 top .
Doug Amos, general manager. Lockwood
& Gordon, came down from Boston to
lunch with regional police chiefs and discuss
the Children's Cancer Research Foundation
"Jimmy Drive."
^wo brothers who pleaded guilty to arson tui'ed with the movie. The Dartmouth singers
were seen in the Cinerama film, "Cine-
charges, including an attempt to ignite
Sporting events aren't particularly attractive
these nights—a recent boxing show
a theatre April 27, have been sentenced by rama Holiday." and several shorts.
Superior Court in Bangor. HoUis Anderson
at $3.50 top, at the 4,200-seat State Thea-
The new Palmer's Motel, opened on
jr. 21. was given a 2'2 to 20-year term Route 16 in Wakefield by Bob and Char-
customers. The
tre here,
theatre,
Bros., is
drew
owned
traditionally
only
and
342
operated
closed during
by
in the state prison, while his brother. Gordon,
17, was sent to the Men's Reformatory
HaiTis
lotte Palmer, is offering passes to an open
warm
air theatre to guests of the establishment.
in South Windham for an intermediate
months, reopening after Labor Day.
Heavy N. E. Bookings
For 'Stooges' Featurettes
NEW HA'VEN—The television
jpccess of
the veteran comic trio. The Three Stooges,
has led to extensive first-run and suburban
bookings of Stooges featurettes, a
Filmi-ow survey indicates. "Tlie Three
Stooges Fun-o-Rama" was booked into the
first-run, downtown Roger Sherman, key
Stanley Warner house here.
Connecticut television stations, notably
WNHC-TV, New Haven, have not overlooked
the promotion possibilities. The latter
outlet, for example, is using handsomely
resplendent 24-sheets throughout the
state, advertising daily showings of
films.
a screen game,
HOLLYWOOD takes top
honors. As a box-office atwithout
equal. If has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOILYWOOD AMUSEMENT CO.
3750 Oakton St. • Skokle. Illinoi:
June 15, 1959