Boxoffice-June.22.1959

yn^Aii/i
1
Worner Bros. execuHves who headed the company's internotionol sales conclave, held a\ Los Angeles,
(I
June 17-19. From top to r): Jack L. Worner, president; Benjamin Kolmcnson,
executive vice-president; Charles Boasberg, sales R. general manager; Bernard Goodman,
vice-president in charge of operations; Steve Trilling, vice-president and associate executive
.
producer; of Wolfe Cohen, president Warner Bros. International Corp. %tot^ on poge 8.
Telemeter Pay TV
Readying Start
pottog* poid ot Konrn City, Mo. Pul>-
Aitociolwl Publicotiora, 825 Vor
City, Mo Sobicnpfion ror»t S«c
J3 00 p« veor Notional Edition 17 iO
IIONAL EXECUTIVE EDITION
1 tka SKtlonil Dm *mn o( All Ediliani
In
Canada
Poge 9

M G M presents vAlmT SilAWr
imMJItlJiSllJlir
Mmm f»mm
MFRED HITCHCOCm
k
THE PUBLIC WILL
SOON BE GOING
NORTH BY
NORTHWEST"
Top national magazines will spread Its greatness
Display ads in Life. True. McCalls
Picture of the Month'columns in Look. True
Story, McCalls. Cosmopolitan. Redbook,
"17". Ads in all leading fan magaz
World Premiere, United Artists Theatre, Chicago, July 1st. Coming Music

ROOM ZOOMS TO BOOM BIZ!
^m."*^^^^
—Variety
THE Top
lORET
Starring LAURENCE HARVEY. SIMONE SIGNORET and HEATHER SEARS
A Ltd, produced by JOHN and JAMES WOOLF a Romulus Films ltd. Production
-,,,
MR. STANTON DAVIS
Continental Dist. Inc
260 Tremont Street
Boston 16, Mass.
MR. JAMES V. FREW
Continental Dist. Inc.
164 Walton St., N.W.
Atlanta, Georgia
MR. MIKE KASSEL
Continental Dist., Inc.
1301 S. Wabash Ave.
Chicago 5, Illinois
MR. HARRY H. THOMAS
Continental Dist. Inc.
1660 Cordova Street
Los Angeles 7,
Calif.
MR SHELDON TROMBERG
Continental Dist. Inc.
Stanley Warner BIdg.. Rm. 1034
13th and "E" Streets, N.W.
Washington 4, D. C.
251 WEST 57th STREET NEW •
PLaza 7-2593
YORK 19, N.Y.

For one exciting year a tremendous best-sellei
Magnificent! It is first of all a wonderful example of
cinematic story-telling! Audrey Hepburn scores a triumph,
and Zinnemann's expert direction makes the
book a memorable screen experience! The work of both
surely earns them Academy Award consideration, and
as surely makes this a picture that will be talked about
for long! A wonderful, exceptional picture, and more.
It's great t)OX office! motion picture daily
Strong boxoffice! Into Warner Bros.' sprawling, colorful,
tender and absorbing picture has gone an array of
many and varied skills! Heading them are the direction
of Fred Zinnemann and the beautiful acting of Audrey
Hepburn! This is a picture that comes to the commercial
market with marked assets! film daily
A film of rare beauty -of rare boxoffice value as well!
fkidrey Hepburn is the perfect casting and she gives a
perfect performance! Packed with dramatically startling
moments! There is a terrifically off-beat love story,
kept tantalizingly within the bounds of good taste. An
emotionally exciting picture! Hollywood reporter
I
Warner Bros, presents
fluOREaHepburn
FILMED IN
A
BELGIUM. ITALY. AFRICA -AND MOSTLY
^
Peter Finch dameedhheva
wiiH MILDRED DUNNOCK
• SCREENPLAY BY ROBERT ANDERS
BY HENRY BLANKE • directed by fred zinnemann •
ir
AA/bRLD^PREMIERE RADK

!
AS BEEN CHANGING INTO A TREMENDOUS MOTION PIQURE
A magnificent and monumental movie! Its assets run
the length of its credit sheet and its profits will be in
proportion to its quality! Merits the admiration of every
theatreman and patron!
INDEPENDENT flLM JOURNAL
A soaring and luminous film! Audrey Hepburn gives
her finest performance! Absorbing drama, pathos,
humor, and a gallery of memorable scenes!
DAILY VARIETY
Guaranteed success boxoffice-wise, without question!
Will have a tremendous appeal ! Spares no effort to make
this widely read book an equally profitable picture!
BOXOFFICE
A most remarkable and compelling film! Intense per-^^
sonal drama! Endless fascination! An achievement*^^^
Audrey Hepburn becomes unforgettable! Zinnemann
has pulled it off beyond question! Film-making of a, N
rare quality! motion picture herald )
DID YOU SEE THE 'LIFE' COVER AND 6 PAGES (^unjL M; 9
First
magazine quotes: LIFE — "A movie masterpiece!"
GOOD HOUSEKEEPING — f

^PW^ ^start the celebration early. . . set your HOLIDAY date now!

;
Hugh
, Los
. .Managing
.
Ticj^oftAeT/lotionT^i^^
E
NATIONAL FILM WEEKLY
ubiished In Nine Sectional Editions
BEN SHLYEN
itor-in-Chief and Publisher
.
NALD M. MERSEREAU, Assooiote
Publisher & General Manager
THAN COHEN. .Executive Editor
SE SHLYEN. Editor
GH FRAZE Field Editor
STEEN Eastern Editor
N SPEAR Western Editor
_. THATCHER. Equipment Editor
>RRIS SCHLOZMAN Business Mgr.
Published by
ASSOCIATED PUBLICATIONS
lication Offices: 825 Van Brant Blvd.,
S.IS City 24, Mo. N.ithan Cohen, Exile
Editor; Jesse Shl.ven, Managini;
or: Morrte Schlozman, Business Man-
Fraze. Pleld Editor; I. L.
.tcher. Editor The Modem Tlieatre
Telephone CHestnut 1-7777.
itorial Offices: 45 Rockefeller Plaza.
J York 20, N. Y. Donald M. Mer-
Associate Publisher & General
nager; Al Steen, Eastern Editor: Carl
Equipment Advertising, Telephone
lumbus 5-6370.
itral Offices: Editorial—920 N. Mich-
:., Chicago 11. 111., Frances B.
w. Telephone Superior 7-3972. Advering—35
East Wacker Drive, Clilcago 1,
Bring Hutchison and John Hendrick-
Telephone ANdover 3-3042.
stern Offices: Editorial and Film Adver-
Ing—6404 Hollywood Blvd., Hollywood
. Calif. Ivan Spear, manager, Telee
Hollywood 5-1186. Equipment and
Film Advertising—672 S. Lafayette
Angeles, Calif. Bob Wett-
:in, manager. Telephone Dunkirk 8-2286.
Office: Anthony Graner, 14F
Hyde Park Mansions, N. W. 1. Telephone
AMBassador 9994.
MODERN THEATRE Section is ind
in the first issiie of each nwnth.
lanta: Martha Chandler, 191 Walton NW.
bany: J. S. Conners. 21-23 Walter Ave.
Itimore: George Brortning, Stanley Thea.
rmingham: E)ddie Badger, The News,
Frances Harding. HU 2-1141
larlotte: Bl.inche Carr, 301 S. Chuieh
nclnnati: FrarKes Hanford, UNlversity
1-7180.
iveland: Elsie Loeb, Fairmount 1-0046.
lumtws: Fred Oestreicher, 646 Rhoades
Place.
lias: Mable Guinan, 5927 Winton.
enver: Bruce Mari;hall, 2881 S. Cherry
-•ay.
Moines: Rnss Schoch, Register-Tribune
etroit; H. P. Reves, 906 Fox Theatre
Bldg., woodward 2-1144.
artford: Allen M. Wldem, OH 9-8211.
ijianapolis: Ann Craft, 512 N. Illinois,
icksomllle: Robert Comwcll, San Marco
Theatre.
;mphis: Null Adams, 707 Spring St.
lami: Martha Lummus, 622 N. B. 98 St.
aiwaukee: Wm. Nlchol, 2251 S. Layton
Blvd.
(Inneapolis: Donald M. Lyons, 72 Glennood
Ave.
ew Orleans: Mrs. Jack Auslet, 2268 '/s
St. Claude Ave.
Hahoma City: Sam Brunk, 3416 N. Virginia,
imalu: Irving Baker, 911 N. 51st St.
'hiladelphia: Norman Shigon, 5363 Berk
'ittsburgh: R. F. Klingensmith, 516 Jeannette,
Wilkinsburg, CHurchlll 1-2809.
'ortland, Ore.: Arnold Marks, Journal.
Louis: Dave Barrett. 5149 Rosa.
Wt Lake City : H. Pearson, Deseret News.
n Francisco: Dolores Barusch, 25 Taylor
St., ORdway 3-4813; Advertising:
Jerry Nowell. 355 Stockton St., YUkon
2-9537.
ifashington: Charles Hurley, 203 Eye St.,
. W.
In Canada
Montreal: Room 314, 625 Belmont St.,
Jules
Lar(*chelle.
5t. John: 43 Waterloo. Sam B.abb.
Poronto: lti75 Bayview Ave., Willowdale,
Ont. W. Gladish.
Vancouver: Lyric Theatre Bldg., Jack Droy.
Winnipeg: 157 Rupert, Barney Brookler.
Member Audit Bureau of Circulations
Second Class postage paid at Kansas Cii>.
Mo. SectlnnsI Edition, $3.00 per year.
National Edition, $7.50.
JUNE 22, 1959
Vol. 75 No. 9
NOW /S IHE TIME . .
/ HE CURRENT stale legislature sessicins
have been the scene of much exhibitor
activity, fortunately successful. Many bills were
aimed, either at imposing additional tax burdens
or restrictive measures that would impair operations
or otherwise create difficult conditions,
both for exhibitors and distributors. But, thanks
to alert and aggressive representation on the part
of exhibitor organization legislative committees,
the industry defeated the bulk of adverse legislation
aimed at it.
In Illinois, for example, the United Theatre
Owners of Illinois defeated a bill that would have
imposed a three per cent tax on film rentals.
Another victory was scored over the proposal of
a minimum wage scale; still another over a proposed
one per cent sales tax on service businesses
that included motion picture theatres; and the
bill to legalize charity Bingo was defeated.
In Florida, the state exhibitor unit won victories
over legislation that would have imposed
daylight saving time, censorship, blue laws and
a sales tax.
A plethora of obscenity and censorship bills
made their appearance this year and there was a
new surge of blue laws in various parts of the
country. Nearly every state had one or more
minimum wage bills and tax measures and there
were numerous efforts to impose bans of one kind
or another that would affect drive-in operations.
Concerted exhibitor action, both at state and
municipal levels, proved Well worth while.
Significant also were the successful efforts
exhibitors, through their organized action, not
only to defeat new tax measures but to obtain
reduction or elimination of existing admission
taxes. Both Allied and TOA units scored in these
as well as in other measures, with the national
organizations lending assistance where it was
called for. And COMPO was particularly helpful
in the ticket tax repeal efforts, having aided
62 cities therein since January, 1957.
On the legislative front alone, exliibitor organizations
have helped their members (and- even
those who are not) to save, collectively, hundreds
of thousands of dollars annually that, otherwise,
would fill the coffers of the collectors of nuisance
and discriminatory taxes. And there are
many other services rendered that are of indirect,
if not direct, benefit to each and every exhibitor.
Yet, we learn, there is considerable laxity
on the part of members to pay their dues.
Taking the work of an organization for
granted and contributing to its maintenance only
Fn the case of an "emergency" when one is directly
involved, is not only short sighted, it is
foolhardy. For such apathy toward one's state
organization can so weaken it as to render it
ineffective at a time when a very great emergency
may arise. To be sure that your organization will
of
be "on the job," when you have a call for it, it
is necessary to provide the means to keep it
functioning between so-called emergencies as
well as when the "heat" is
on.
As we have from lime to time observed, there
are many avenues through which exhibitor organizations
can serve both their constituents and
the industry, but they apparently are limited by
the lack of financial means to do even as much
as they are doing.
It may be well to remind that there is .strong
likelihood that even those legislative bills that
were defeated will again be introduced and reintroduced,
as well as new ones that will be proposed;
that with municipal and state governments
pressed for income to meet their deficits,
new tax measures hitting at this business
will be brought up; that censorship and obscenity
bills—the latter directly affecting exhibitors—will
continue for years to come. For
this and other reasons, it is more urgent than
ever that exhibitor organizations in all regions
be built up to the maximum strength and that
EVERY exhibitor do his share to make this
possible. As the saying goes, now is the time
for all good men to come to the aid of their
organization!
Idea Worth Expanding
Some years ago, Howard E. Jameyson of CommonweaUh
Theatres of Kansas City, devised what
he called "Take-a-Chance Night," which he used
for the purpose of previewing a forthcoming
picture—and to draw extra patronage, at least
from the curious. More recently, theatres in
Hollywood gave marquee billing to "Major
Studio Preview Tonight." which they also displayed
prominently in their newspaper ads of
the day. This has proved one of the biggest
drawing cards. Adopted here and there, it is not
being utilized as extensively as it merits.
The preview nights are SRO, more often than
not. And the boxoffice response indicates the
strong underlying public interest in motion pictures—
particularly the willingness of customers
to take a chance on an attraction, even before its
entertainment rating has been appraised by the
supposedly expert critics. If the picture pleases
the fans, the word-of-mouth immediately goes
into action, building up a waiting audience for
the film's engagement—and, even if the reviewers
don't happen to like the picture, their
comments won't be as effective.
Print availability and other difficulties may
be handicaps in expanding this advance preview
idea, but proven results are sufficient to justify
Q^At^
the effor

WARNER PUTTING $85,000,000
INTO 34 FILMS FOR 7959-/960
Program Called 'Most
Important in Entire
Life of Company'
HOLLYWOOD — Announcing 34 the-
films as the foundation of Warner
atrical
Bros.' program through the balance of
1959 and 1960. Jack L. Warner, president
of that company, expressed confidence in
a bright and expanding future for motion
pictures. "Warner Bros, is moving ahead
and will continue to go forward." he stated.
"It is my assured belief that we can look
foi-ward to continued progress with confidence
in our production and with confidence
in all those associated with our
company."
135 ATTEND GLOBAL MEETING
The occasion for this statement was the
company's first international sales conclave
since 1946. held at the Ambassador
Hotel here. June 17-19. It was attended
by 135 Warner executives and sales representatives
from all sections of the United
States and 29 foreign countries, together
with key studio executives from the motion
picture, television, music and record
company divisions.
Describing the production program as
"the most important in the entire life of
the company," Warner said it represented
an investment of $85,000,000. It was developed
under the personal supervision of
Warner, and the guidance of Benjamin
Kalmenson, executive vice-president: Steve
Trilling, vice-president, and Wolfe Cohen,
OPERATIONAL CHANGES CITED
As an important factor in Warner Bros,
progress, the company president cited operational
changes which have been effected
in the past few years—changes which he
said have eliminated costly time lags and
needless duplication.
•We have brought together at our studies
ill California all of the operating units
of our company, both domestic and foreign.
This is now the command post of
our world-wide Warner Bros, organization.
The streamlining has brought a greater
degree of unity to our production of pic-
San Francisco, Vancouver
Tie for Drive 1st Place
HOLLYWOOD—Warner Bros.' San
Francisco and 'Vancouver exchanges
tied for first place in the recent "Welcome
Back, Jack sales drive. Dupli-
"
cate awards were presented by President
Jack L. Warner during a luncheon,
the first session of the company's
California "Upbeat Cavalcade" at the
Ambassador hotel, to branch managers
Al Shmitken, San Francisco, and Earl
Dalgleish, 'Vancouver. Second place
award went to J. B. Tomlinson, Jacksonville,
third place to Don Tullius,
Oklahoma City, and fourth to Keith K.
Pack. Salt Lake City.
In the international division awards
were given to 13 offices that far exceeded
their quotas in the drive: Brazil,
Argentina, Chile, New Zealand, India,
Spain, Puerto Rico, Panama, Pakistan,
Indonesia, Israel, Austria and
Burma.
tures and to global distribution of our product."
In announcing the 34 productions definitely
on the Warner Bros, schedule, Warner
stated that in keeping with long established
company policy the overall program
would remain elastic, to permit the
inclusion of other important and timely
attractions.
"We are constantly on the alert for exceptional
new story properties," he stated.
Further stressing story values, the ex-
president of Warner Bros. International
Corp., of whom addressed the meeting.
all
ecutive pointed out the preponderance of
Among other speakers were, William T.
famous novels and important stage successes
on the $85,000,000 Orr, vice-president in charge of television;
program an-
Charles Boasberg, general sales manager;
nounced to the convention.
Bernard R. Goodman, vice-president in
The vital importance of developing new
charge of operations; James Conkling, vicepresident
stars also was stressed.
and head of Warner Bros. Rec-
"Our motion pictures are being given a
ords: Walter McEwen. Hugh Benson, Bill
production plus in the casting of exciting
L. Hendricks, studio publicity director, and
new personalities," Warner said. "The public
Gil Golden, national advertising manager.
has asked for new talent and in response
Stating that the past several years have
we have developed new stars. Together with
been a period of readjustment, Warner
the long-established players, we are presenting
said the challenges have been met successfully,
optimistic
these promising new personalities
them and acceptance."
giving every basis for in stories that give stature
appraisal of the future.
"We are manned and geared to meet
In detailing the 34-picture program,
the demands of today and tomorrow," he
Warner pointed out that the investment it
declared.
represents is in production costs alone.
"It does not include cost of prints, distribution,
advertising and promotion," he
stated. "The magnitude of the production
figures is evidence of our sincerity in calling
this one of the company's most ambitious
programs—and of our faith in the
future."
Warner named summer releases as:
"The Young PhilodelpKJorts," based on the bestselling
novel by Richard Powell, storring Paul Newmon
ond Borbora Rush.
"The Nun's Sfory," starring Audrey Hepburn in o
Technicolor dramotizotion of the famous Kot+iryn
C. Hulme book, filmed m Africa and Belgium, directed
by Fred Zinnemonn, produce

planned
1 241
TELEMETER PAY TV VIA
CABLE
TO START IN CANADA IN FALL
Operations in U. S. Also
Before End of Year,
Says Louis Novins
TORONTO—^The cui-tain will be raised
on pay-as-you-see television in Toronto's
western subui-b of Etobicoke, with public
demonstrations slated for tlie fall. Ti-ans
Canada Telemeter, a division of Famous
Players Canadian Corp., has started the
construction and equipping of the Telemeter
studio here and work will start on
the TV wire system as soon as the necessai-y
equipment and materials can be delivered.
'CONTROVERSIAL PHASE OVER'
The announcement came on the heels
of a Los Angeles press conference at which
Louis A. Novins, president of International
Telemeter Co., a division of Paramount
Pictui-es Coi-p., stated that the "controversial
phase of pay TV is over and Telemeter
is ready to move into the marketplace
and will begin operations before
the end of the year."
Telemeter units have been in production
since last October by the Guardian Electric
Co. of Chicago and are expected to
begin rolling off the assembly lines by the
end of this month, according to Novins.
He also said that the development of
equipment for cable distribution systems.
Telemeter studios and automatic accounting
machines has been completed, production
for which was arranged dui-ing the
past few months.
J. J. Fitzgibbons, president and managing
director of FPC, said here Wednesday
(17) that more than 70 miles of TV cable
would be used initially for a potential of
13,000 homes and that the system would
be expandable to sei-ve an area of 40,000
homes in the West Toronto area. It is
planned to install at least 5,000 home units
during the fall and winter months.
LATEST FILMS PLANNED
At the outset, Fitzgibbons said, basic programming
will consist of the latest and
best motion pictm-es. However, he added,
sports will also play an important paxt,
particularly those events that are not
One of the Telemeter units.
BOXOFFICE :: June 22, 1959
Louis A. Novins J. J. Fitzgibbons
to be telecast or are blacked out locally.
"We will concentrate our first 10,000
Telemeter installations in Etobicoke, one
of the fastest growing communities in the
West Toronto area," Fitzgibbons said. "This
starting point was selected because Etobicoke
is a representative Canadian community.
We have high hopes that the West
Toronto operation will spread to other
areas in metropolitan Toronto and trigger
the expansion of Telemeter throughout
Canada."
Fitzgibbons said there would be no
charge to the consumer for the Telemeter
unit other than a nominal fee of $5. comparable
to a telephone connection charge.
Pointing out that some exhibitors were
opposed to subscription television because
of fear of its possible effects on theatres,
Fitzgibbons said that Famous Players had
invested in Telemeter several years ago
when toll TV was little more than an idea,
adding that "we felt that we were in the
business of exhibiting motion pictm-es regardless
of the mediimi through which they
were exhibited." He said he felt that the
film theatre would always remain as a solid
and profitable institution in the exhibition
of picture entertainment because people
"will always want to get out and join
with others at the movies." Certain pictures,
he said, can only be shown to their
best advantage on big screens and in color
in
theatres.
"We feel," he said, "that pay TV will
reach the 'lost' theatre audience and will
develop a totally new audience. If they
won't come to the theatre, we will
bring our entertainment to their homes,
through the electronic theatre provided by
pay TV."
REASON FOR LAUNCHING
Fitzgibbons said that any business that
ignores progress does so at its own risk
and that Famous Players "intends to take
part in progress and share in its rewards."
That is why. he said, the company was taking
the initiative in launching pay TV,
with the intent to benefit from the electronic
revolution "and not try to buck it."
Other exhibitors of Canada have been
asked to join FPC in the venture. Fitzgibbons
said that FPC to organize
•
companies in various communities of Canada
to operate local Telemeter franchises.
"We hope," he said, "that exhibitors in
each Telemeter community will participate
with us at the local level on some equitable
formula, to be advised, in the operation
of a Telemeter system. The door is wide
open."
Fitzgibbons said the Telemeter system
was basically different from that used in
Bartlesville, Okla., because in Bartlesville
the public was charged a flat monthly fee
for a block of pictures regardless of what
and how many pictures were seen. In
claiming the advantages of Telemeter, Fitzgibbons
listed the following points:
• It operates for ca-sh. No bills on the
first of the month. Experience has proven
that the public prefers to buy entertainment
for cash.
• It permits the viewer to pick and pay
for only the program he chooses.
• It provides varying prices for different
programs.
• It makes available a variety of programs
in
addition to motion pictures.
• It provides the means to identify each
program prnxhased by subscribers and accurately
measure the audience of each
progi-am.
Telemeter is a showman's system, meeting
all the practical requirements for distributing
entertainment. Fitzgibbons said.
In addition to motion pictmes, there are
long range plans to channel outstanding
dramatic and cultural attractions into West
Toronto, as well as important innovations
in educational TV and a wide variety of
events of local importance that will be
offered free as a public service.
THREE ADDITIONAL CHANNELS
The Telemeter wired system will add
three program channels to any conventional
black and white or color television set.
In West Toronto, homes equipped with
Telemeter units will be able to receive not
only the five regular broadcast channels
—2, 4 and 7 from Buffalo, 6 from Toronto
and 11 from Hamilton—but they also will
be able to watch Telemeter's three program
channels via Channel 5 on their TV
receivers. These additional channels are
then selected on the Telemeter unit by
tm-ning the dial to Channels A. B or C.
Fitzgibbons said that since premature
statements regarding Telemeter had appeared
in the Toronto press. Famous
Players had been flooded with calls from
local residents asking for details as to how
they could subscribe for the sei-vice. He regarded
this early interest as an indication
of public desire for the kind of programming
that this new medium can provide.
Colximbia Sales Meetings
Scheduled for New York
NEW YORK—U. S. and Canadian top
sales executives of Columbia will open a
three-day series of meetings Wednesday
at the Savoy Hilton Hotel here, it is
announced by Rube Jackter, vice-president
and general sales manager. Discussions will
include sales policies to be followed on the
summer and fall product and merchandising
plans for current releases.

the
DofJ Mulling Corporation l^!^il I^o/'Sr
To Acquire Post- 48 Films
NEW YORK—Representatives of American
Congress of Exhibitors have held
••probing conversations"' with officials of
the Department of Justice in regard to
the formation of a corporation which would
acquire, for rerelease, top post-1948 product
in order to keep such pictures from
being acquired for television. A concrete
plan has not been proposed to the Justice
Department, it was learned, but efforts
have been made to get the government's
reaction, approval or disapproval to such
a project.
During the last 18 months, exhibition
groups have discussed the idea of buying
up quality pictures released in the last
11 years. Now, ACE has taken it up as one
of the projects on its agenda.
While the D of J is said to be not opposed
to the plan, per se, there appears
to be some question as to how far it will
permit such a corporation to go. The question
also arises as to whether the former
affiliated circuits would be pei-mitted to
participate financially in the company. If
the company is formed, it wiU be a stock
corporaUon. Whether the public would be
permitted to hold shares has not been determined.
It has been estimated that there are approximately
2,500 post-1948 films which
have not been sold to television. Under
the proposed plan, the best of these would
be acquired by the contemplated company
and reissued for theatrical use. The number
of pictui-es which would be released
annually by the company has not been
estimated. An ACE spokesman said that
the entire project was in an embryonic
stage, but that details would be finalized
rapidly so that a complete presentation
could be made to the Justice Department.
Bush and Simonelli Added
To COMPO Press Group
NEW YORK—Rodney Bush of 20th Century-Pox
and Charles Simonelli of Universal-International
have been named to
the press relations committee of the Council
of Motion Picture Organizations, according
to Charles E. McCarthy, information
director. They will represent the advertising
and publicity directors committee
of the Motion Picture Assn of America.
Simonelli is chairman of the MPAA unit.
Harry Mandell of RKO Theatres is chairman
of the COMPO committee. Others on
it are Ernest Emerling of Loew's Theatres,
Harry Goldberg of Stanley Warner Theatres
and McCarthy.
Three Portland, Ore., exhibitors also have
been added to COMPO's national publicity
network, bringing the number of cities represented
to 54 and the number of active
committeemen to 120, according to Mc-
Carthy, information director. The exhibitors
are Herb Royster of the Broadway
Theatre, Dick Newton of the Paramount
and Rex Hopkins of the Orpheum. The
appointments were submitted by Albert
Porman of United Theatres.
Allied National Meet
In Miami Dec. 7-9
WASHINGTON— Allied States Ass'n of
Motion Picture Exhibitors will hold its first
combined national di-ive-in and indoor
theatre convention at the Eden Roc Hotel,
Miami Beach, December 7-9, it was
announced by A. P. Myers, chairman of
the board and general counsel of Allied.
This interim convention was awarded to
Wisconsin Allied during the Pittsburgh
convention in January, Myers stated, and
Ben Mai-cus. chah-man of the board of Wisconsin
Allied and a regional vice-president
of National Allied, was appointed general
convention chairman.
At Wisconsin Allied's suggestion. National
Allied's advisory committee approved Miami
Beach as its next convention site because
it was felt that many exhibitors, both
drive-in and indoor, would welcome the
opportunity to enjoy a combination Florida
vacation with business. Special hotel rates
have been obtained.
Allied's national board is scheduled to
meet in Miami Beach December 5, 6, just
prior to the convention.
Arrangements for the convention will be
handled by Wisconsin Allied. All inquiries
should be directed to Allied's "Miami
Beach Convention" Headquarters, 1027
West Wells St., Milwaukee 3, Wis.
Spyros Skouras Jr. Named
To UN Advisory Council
NEW YORK — Spyros S. Skouras jr.,
president of Skouras Theatres Corp., New
York City, has been
appointed to serve on
the advisory council
of the United States
Committee for the
United Nations, it was
announced by Charles
P. Willis jr., national
chairman.
The committee,
now in its eleventh
year of activity, is a
privately supported
Spyros Skouras jr. citizens' organization
whose chairman is
appointed annually by the President of the
United States.
Skouras is also a member of the board of
directors of the New York Heart Fund.
Anglim to Join Goldwyn
PHOENIX—Paul Gifford Anglim has resigned
as general manager of the Sombrero
Playhouse, effective this month, in
order to join the Samuel Goldwyn organization.
Anglim has been appointed special
representative of the "Porgy and Be.ss^^
unit operating with Columbia Pictures
headed by Al Tamarin and will supervise
the New England premiere of the picture
when it opens in Boston in late August.
Booths 60% Sold
NEW YORK—Although the annual convention
and tradeshow of Theatre Owners
of America are five months away, booth
space for the tradeshow is 60 per cent
sold out. according to Joseph Alterman.
TOA executive secretary. Alterman said
that arrangements had been made for 194
booths in a tieup with the National Ass'n
of Concessionaires. Equipment manufactuiers
and dealers have been invited to
participate, but those who do will set up
displays individually and not in association
with the Theatre Equipment and Supply
Manufacturers Ass'n, as has been the
custom in the past. The convention and
tradeshow are scheduled for November
8-12 in the Sherman Hotel in Chicago.
Meanwhile, TOA has asked its members
to offer suggestions for the convention's
agenda. Members have been invited to
make critical analyses of past conventions
and to comment on what they liked regarding
those meetings and what they did
not like. These suggestions will be studied
and sifted so that a well balanced program
can be created, Alterman said.
The TOA board of directors is scheduled
to hold an all-day meeting on November
9. Convention business sessions and the
tradeshow will get under way the next
day.
Commenting on the news, George G.
Kerasotes, TOA president, hailed the work
of the NAC which is handling the tradeshow
administration. He singled out Philip
M. Lowe, president; Lee Koken, board
chairman, and Arthur B. Segal, exhibit
chairman, for special praise. He said he
would be surprised if the tradeshow was
not sold out 90 days before opening date.
One area devoted entirely to vending machines,
with emphasis on soft di'ink machines,
has already been sold out.
••The planning, decor and setting of the
tradeshow," Kerasotes said, "should make
it by far the most extensive and ambitious
ever staged ^t any motion picture industry
convention."
UA Issues Record Album
Of Chaplin's 'Times'
NEW YORK — United Artists Records
is getting out the original sound track album
from Charlie Chaplin's ••Modern
Times,
" film which was originally released
in 1935 and is now playing in key
cities.
Chaplin composed the entire score, including
"Smiles," which became a song hit
several years later. The music is conducted
by Alfred Newman. The album also contains
a souvenir double-fold package with
rare photographs of Chaplin.
Titles for Foreign Films
NEW YORK— ••Les Amants." French
film to be distributed by Zenith International,
and ••Grand Illusion." French film
which will be re-released by Continental
Distributing, will have English titles by
Herman G. Weinberg. Weinberg has also
completed English titles for "The Anatomy
of Lovc.^' Italian film starring Vittorio De
Sica, Sophia Loren and Toto, which will be
distributed in the U. S. by Kassler Films.
BOXOFFICE June 22, 1959

PRESENT
v_y
Ky

DofJ Mulling Corporation
To Acquire Post- 48 Films
NEW YORK—Representatives of American
Congress of Exhibitors have held
probing conversations" with officials of
the Department of Justice in regard to
the formation of a corporation which would
acquire, for rerelease. top post-1948 product
in order to keep such pictures from
being acquired for television. A concrete
plan has not been proposed to the Justice
Department, it was learned, but efforts
have been made to get the government's
reaction, approval or disapproval to such
a project.
During the last 18 months, exhibition
groups have di.scussed the idea of buying
up quality pictm-es released in the last
11 years. Now\ ACE has taken it up as one
of the projects on its agenda.
While the D of J is said to be not opposed
to the plan, per se, there appears
to be some question as to how far it will
permit such a corporation to go. The question
also arises as to whether the former
affiliated circuits would be pennitted to
participate financially in the company. If
the company is fonned, it will be a stock
corporation. Whether the public would be
permitted to hold shares has not been determined.
It has been estimated that there are approximately
2.500 post-1948 films which
have not been sold to television. Under
the proposed plan, the best of these would
be acquired by the contemplated company
and reissued for theatrical use. The number
of picttu-es which would be released
annually by the company has not been
estimated. An ACE spokesman said that
the entire project was in an embryonic
stage, but that details would be finalized
rapidly so that a complete presentation
could be made to the Justice Department.
Bush and Simonelli Added
To COMPO Press Group
NEW YORK—Rodney Bush of 20th Century-Pox
and Charles Simonelli of Universal-International
have been named to
the press relations committee of the Council
of Motion Picture Organizations, according
to Charles E. McCarthy, information
director. They will represent the advertising
and publicity directors committee
of the Motion Picture Ass'n of America.
Simonelli is chairman of the MPAA unit.
Harry Mandell of RKO Theatres is chairman
of the COMPO committee. Others on
it are Ernest Emerling of Loew's Theatres,
Harry Goldberg of Stanley Warner Theatres
and McCarthy.
Three Portland, Ore., exhibitors also have
been added to COMPO's national publicity
network, bringing the number of cities represented
to 54 and the number of active
committeemen to 120, according to Mc-
Carthy, information director. The exhibitors
are Herb Royster of the Broadway
Theatre. Dick Newton of the Paramount
and Rex Hopkins of the Orpheum. The
appointments were submitted by Albert
Forman of United Theatres.
Allied National Meet
In Miami Dec. 7-9
WASHINGTON— Allied States Ass'n of
Motion Picture Exhibitors will hold its first
combined national diive-in and indoor
theatre convention at the Eden Roc Hotel,
Miami Beach, December 7-9, it was
announced by A. F. Myers, chairman of
the board and general counsel of Allied.
This interim convention was awarded to
Wisconsin Allied during the Pittsburgh
convention in January, Myers stated, and
Ben Marcus, chaii-man of the board of Wisconsin
Allied and a regional vice-president
of National Allied, was appointed general
convention chairman.
At Wisconsin Allied's suggestion, National
Allied's advisory committee approved Miami
Beach as its next convention site because
it was felt that many exhibitors, both
drive-in and indoor, would welcome the
opportunity to enjoy a combination Florida
vacation with business. Special hotel rates
have been obtained.
Allied's national board is scheduled to
meet in Miami Beach December 5, 6, just
prior to the convention.
Arrangements for the convention will be
handled by Wisconsin Allied. All inquiries
should be directed to Allied's "Miami
Beach Convention" Headquarters, 1027
West Wells St., Milwaukee 3, Wis.
Spyros Skouras Jr. Named
To UN Advisory Council
NEW YORK — Spyros S. Skouras jr.,
president of Skouras Theatres Corp., New
York City, has been
appointed to serve on
the advisory council
of the United States
Committee for the
United Nations, it was
announced by Charles
F. Willis jr., national
chairman.
The committee,
now in its eleventh
year of activity, is a
privately supported
Spyros Skouras jr. citizens' organization
whose chairman is
appointed annually by the President of the
United States.
Skouras is also a member of the board of
directors of the New York Heart Fund.
PHOENIX—Paul Gilford Anglim has resigned
as general manager of the Sombrero
Playhouse, effective this month, in
order to join the Samuel Goldwyn organization.
Anglim has been appointed special
representative of the 'Porgy and Bess"
unit operating with Columbia Pictures
headed by Al Tamarin and will supervise
the New England premiere of the picture
when it opens in Boston in late August.
TOA's Tradeshow
Booths 60% Sold
NEW YORK—Although the annual convention
and tradeshow of Theatre Owners
of America are five months away, booth
space for the tradeshow is 60 per cent
sold out, according to Joseph Alterman,
TOA executive secretary. Alterman said
that arrangements had been made for 194
booths in a tieup with the National Ass'n
of Concessionaires. Equipment manufacturers
and dealers have been invited to
participate, but those who do wiU set up
displays individually and not in association
with the Theatre Equipment and Supply
Manufacturers Ass'n. as has been the
custom in the past. The convention and
tradeshow are scheduled for November
8-12 in the Sherman Hotel in Chicago.
Meanwhile, TOA has asked its members
to offer suggestions for the convention's
agenda. Members have been invited to
make critical analyses of past conventions
and to comment on what they liked regarding
those meetings and what they did
not like. These suggestions will be studied
and sifted so that a well balanced program
can be created, Alterman said.
The TOA board of diiectors is
scheduled
to hold an all-day meeting on November
9. Convention business sessions and the
tradeshow will get under way the next
day.
Commenting on the news, George G.
Kerasotes, TOA president, hailed the work
of the NAC which is handling the tradeshow
administration. He singled out Philip
M. Lowe, president; Lee Koken, board
chairman, and Arthur B. Segal, exhibit
chairman, for special praise. He said he
would be surprised if the tradeshow was
not sold out 90 days before opening date.
One area devoted entirely to vending machines,
with emphasis on soft drink machines,
has already been sold out.
•"The planning, decor and setting of the
tradeshow," Kerasotes said, "should make
it by far the most extensive and ambitious
ever staged ^t any motion picture industry
convention."
UA Issues Record Album
Of Chaplin's 'Times'
NEW YORK — United Artists Records
getting out the original sound track album
is
from Charlie Chaplin's 'Modern
Times," the fihn which was originally released
in 1935 and is now playing in key
cities.
Chaplin composed the entire score, including
Smiles," which became a song hit
several years later. The music is conducted
by Alfred Newman. The album also contains
a souvenir- double-fold package with
rare photographs of Chaplin.
Anglim to Join Goldwyn Titles for Foreign Films
NEW YORK— "Les Amants," French
film to be distributed by Zenith International,
and Grand Illusion." French film
which will be re-released by Continental
Distributing, will have English titles by
Herman G. Weinberg. Weinberg has also
completed English titles for "The Anatomy
of Love." Italian film starring Vittorio De
Sica, Sophia Loren and Toto. which will be
distributed in the U. S. by Kassler Films.
BOXOFFICE June 22, 1959

. . superbly
. . buoyant .
.
.
.
The First To See It. . . The First To Cheer It...
The First Rave Reviews From The Trade Press
"A rich frosting of boxoffice icing over a cake
"Delightfully romantic comedy .
plainly evident throughout!"
- THE INDEPENDENT FILM JOURNAL - BOXOFFICE
captivating . cast for the best of
concocted of solid family and universal audience
appeal ... a warm and touching story
boxoffice returns. It has a bounce and buoyance
that is delightfully reminiscent of 'Some
with a half dozen stars every one of whom
Like It Hot'. Capra has showered the picture
turns in a performance equal to the best of
with entertainment values. The cast will make
his career. The production has something for
any showman's marquee shine. The picture
everybody and plenty for the box office!"
will win its way to audiences' hearts and
— MOTION PICTURE DAILY
funnybones!"
—f/lm daily
"Mad, whirling comedy which should find a
ready and waiting audience . . . It's hard to
"Should spell big business! You need Hole In
see how this one could miss. The film delivers
The Head' whether you are a ticket-buyer or
laughs, laughs and more laughs, the while
an exhibitor. A full-bodied comedy that registers
offering a tear-compelling touch of the pathetic.
its success not in chuckles but in roars
. .which should be 'eaten up' by the
-HOLLYWOOD REPORTER
feminine contingent of the patronage, particularly.
Should prove a ready winner at any
"A heartwarming comedy ... a sure boxoffice
box office, at any time!"
winner. Frank Sinatra, one of Hollywood's
-MOTION PICTURE HERALD
most attractive boxoffice lures, heads a truly
excellent cast whose range of appeal is boundless.
"Great entertainment! A top-notch comedy .
The competent professional hand of
a truly heart-warming picture in which the
Frank Capra, whose name has long been
humor stems from real-life situations and
associated with top-standard productions
keeps audiences howling, except for a
time out for a few tears!"
is
little
SINCAP
PRODUCTIONS
presents
FRANK
CAPRA'S
fl FRANK m n
EDVyrARD G. e^
Mm
Wk ELEANOR
SinmRRobinson!
I CAROLYN i^ flTHELMA J> IIIKEENAN .
with JOI LANSING / CONNIE SAWYER / and introducing EDDIE HODGES /
Jones ttiTTERlWirNN
screenplay by ARNOLD SCHULMAN music by NELSON RIDDLE photographic lenses by PANAVI
E
Cinemascope Color by De Luxe
produced and directed by
FRANK CAPRA
Anmvet

'
UA Eyes Extension
Of Pitl. 'Area' Plan
NEW YORK~-The splitting of Greater
Pittsburgh into seven areas for subsequent
run showings of United Artists pictures has
worlced out satisfactorily and the company
plans to experiment with the same system
in other key situations and with similar
systems in still other spots, according to
James Velde, general sales manager.
Velde said that UA was experimenting
with improved methods of distribution in
all territories in order to establish the best
plans for both the company and subsequent
run exhibitors.
The Pittsburgh setup was first announced
at the Allied drive-in convention
in Pittsburgh last January, At that time
it was revealed that UA would release as
a package "The Last Mile" and "Escort
West" on February 15 and would accept
a bid from one drive-in and one indoor
theatre in each of tha seven areas carved
out by the company. Because of weather
conditions, the plan was set back to a later
date but eventually was put in practice. In
each area, drive-ins bid against drive-ins
and indoor theatres bid against indoor theatres
for day-and-date showings.
United Artists has received full cooperation
from exhibitors on the plan, Velde
said.
Richard F. Walsh Denies
Report on Video Tape
NEW YORK—Richard P. Walsh, president
of the International Alliance of Theatrical
Stage Employes and Moving Pictm-e
Machine Operators, has denied a published
Hollywood report that he had "assigned
jm-isdiction over video tape and electronics
recording" to Hollywood Sound Technicians
Local 695.
Walsh did not question the statement
that local 695 had signed an agreement
covering that type of work at Acme and
General Film laboratories, saying he was
glad to see progress being made in organizing
in the video tape field.
Quoting the policy of the 1958 international
convention, he said each local is
expected to organize that part of the video
tape operation corresponding with its constitutional
jui'isdiction. The convention, he
said, recognized certain differences in
methods of motion picture production,
film and tape, might lead to jurisdictional
questions, and that such problems "could
be ironed out permanently only in time"
after more experience with video tape.
"Accordingly," he said, "no permanent
assignments of video tape jurisdiction have
yet been made by the lATSE general office."
U-I Retitles Picture
NEW YORK — Universal-International
will release "Any Way the Wind Blows" in
the fall under the new and final title of
"Pillow Talk." It is a U-I Arwin picture
starring Rock Hudson, Doris Day, Tony
Randall and Thelma Ritter. It was filmed
in Eastman Color and Cinemascope, produced
by Ross Hunter and Martin Melcher,
with Edward Muhl as executive producer,
and directed by Michael Gordon.
Producer Sold on Preselling Films;
Believes Toll TV Is
NEW YORK—Casey Robinson, veteran
screen writer, co-producer and author,
who started as a title
writer in Hollywood
in 1932, has definite
views as regards pre-
-t-
*A'-
TV as the coming ^|
selling pictures, toll ^hi—-
thing and the fact
that "this is the
writers' day in motion
pictures," Robinson,
who co-produced
"This
Universal's
Earth Is Mine" with
Claude Heilman and
(-;^,ey Robinson
wrote the screenplay
from Alice Tisdale Hobart's novel, "The
Cup and Sword," stopped off in New York
during his tour of ten cities to promote
the July release.
FOR TOURS BY PRODUCERS
Robinson, who is making his first promotion
tour for a picture since he produced
his first, "Days of Glory" for RKO
release in 1944, believes that any producer
or director who "cares about his picture"
should go out with it. He praised Universal-International
as "doing a great job
of preselling their product" but he called
Samuel Goldwyn "the greatest salesman in
the business—one who starts to sell his
pictures the day he buys the story."
However, Robinson believes that the idea
of sending out slarlets to promote a picture
is "shopworn and outmoded" and that
only a picture's creators can have anything
of interest to say about a film. Incidentally,
Robinson gets only a percentage of the
gi-oss of "This Earth Is Mine."
Robinson confidently expects that "This
Earth Is Mine," which stars Rock Hudson,
Jean Simmons, Dorothy McGuire and
Claude Rains and cost just under $3,000,-
000, will out-gross U-I's current blockbuster,
"Imitation of Life." Except for the
currently filming "Spartacus," which will
be even more expensive, "Earth" is the
most expensive negative in U-I history,
Robinson said.
Although Robin,son is not writing or producing
for today's TV, he credits the medium
with "making us produce better theatrical
pictures." He also said that TV has
become a school for fresh talent.
HEPPED OVER TOLL TV
He believes that toll TV is inevitable
in "maybe five years or within ten years"
and that, when a picture can be shown
in color on a wall-size home screen "it
will make the gi-osses of today's block-
He believes that
Inevitable
busters look like failures."
"This Earth Is Mine" could gross $25,000,-
000 in one showing on toll TV of the futm-e.
According to Robinson, the oft-repeated
"the story's the thing" in motion pictures
is still true but, equally important is the
subject matter that will interest audiences.
He believes that "This Earth Is Mine,"
which deals with the wine industry in the
Napa Valley of California, is a new subject
with a fresh background. Stressing
the importance of writers in today's industry,
he specified Billy Wilder, George
Seaton, George Stevens, ShaveLson and
Rose and others as producer-directors and
writers who were making fine pictures.
Robin.son said he remembers fondly only
three of his previous pictures, "Dark Victory,"
the Bette Davis film of 1939: "King's
Row," of 1941 which he said was "ahead
of its time" but made money on its rereleases
by Warner Bros., and "The Snows
of Kilimanjaro" of 1952. Shortly after this,
he retired from the screen for four years.
Robinson will wind up liis selling tour
for "This Earth Is Mine" in San Francisco,
where the picture will have its world
premiere June 24. It will open at the Roxy
Theatre. New York City, June 26.
For the future, Robinson is working on
three projects but he has not yet decided
which will come first or what company
will release it. The titles are: "The Spirit
of '76," a Revolutionary War theme; "Islandia,"
and "The Heart of Jade."
Great Plains to Saturate
Fox's 'Private's Affair'
NEW YORK—More than 150 theatres
throughout the Great Plains area will play
20th Century-Pox's "A Private's Affair" as
part of the business building campaign
created by a group of midwestern exhibitors.
Starting date is July 23.
Cooperating in the saturation playoff are
the following circuits: Central States, Iowa;
Pox Midwest, Kansas and Missouri; Commonwealth,
Kansas, Arkansas and Missom-i;
Tri-State, Iowa and Nebraska; Welworth,
Minnesota, North and South Dakota;
Pioneer, Iowa: Video Theatres, Oklahoma,
and Minnesota Amusement Co.,
Minnesota and North and South Dakota.
Twentieth-Pox announced here this past
week that an extensive promotional campaign
by the exhibitors and the company
would be put into work shortly. Special
radio spots for the areas have been designed
and, in addition, a complete radio campaign
will be utilized. Music from the film
plus actual dialog will be featured.
Plans are being formulated to send one
or more of the film's stars to the territories
for personal appearances with the
playdates. Featured in the production are
Sal Mineo, Terry Moore, Barry Coe, Christine
Carere, Barbara Eden and Gary
Crosby.
Broidy Honored on Taking
Over New Welfare Post
LOS ANGELES—Steve Broidy, president
of Allied Artists, was feted Thursday il8)
in honor of his election as president of the
new Jewish Federation Council of Greater
Los Angeles by fellow committee members
of the amusement industry division of the
United Jewish Welfare Fund drive. The affair
was held at the Beverly Hills Hotel.
"It is a tribute to the amusement industry
to have one of its leaders selected
for this important post," David A. Lipton,
division chairman said. "The post is the
highest which the organized Jewish community
can bestow on one of its members."
BOXOFFICE :: June 22, 1959 15

CCMRANrrEED
ROCKHUDSl
JEANSIMMOi
DOROTHY McGUIRi
CLAUDE RAINS
KENT
SCREEN PLAY BY DIRECTED BY EXECUTIVE
dual-city world premiei
followed by 166 theati
SALT LAKE CITY • PHILADELPHIA • dKEAHdMA Cl
HONOLULU • DETROIT • INDIANAPOLIS • NEW ORLEAIN
BALTIMORE • ST. LOl
PROVIDENCE • SAN DIE

I
.
*"5^
WMJUimjm
The Cry that Rocked
the VALLEY OF THE SUN.
PRODUCED BY
lEE/ CASEY ROBINSON«ai\UDEHEILMAN
VERSAL-INTERNATIONAL pictu.
>JTAGE PRODUCTION
^s
'
^7^

15
to
BETWEEN THE LINES
Is 70mm Coming?
^ONT seU short the possibihty of 70nim
becoming the standard film width in
the not too distant future. Just remember
that every new development in tliis business
has brought a new wave of prosperity.
There were cries of forthcoming doom
when the silent-day exhibitors saw the
five-reeler replacing the two-reeler. The
coming of sound was greeted with scorn
by many exhibitors and producers who
claimed that talking pictures never could
take the place of the restful silent screen.
Cinerama and widescreen in general were
looked upon as something entirely impractical
for the average theatre until
Cinemascope came along.
Look back and you will see that each of
these innovations created new public interest
in motion pictures, resulting in boxoffice
bonanzas. The cost of converting
from silent to sound projection and from
standard ratio to 2.55-1 was high, but the
financial results were worth the investments.
The public reaction and response to the
upcoming pictures in the 70mm process
will be watched and measured. And if Mr
John Q. Public likes it and wants it. the
smart showman will provide it.
In any event, the big changeover, if it
does come, probably won't be in full swing
for another five years, but authorities on
the matter claim that the switch is inevitable.
Bv AL STEEN
ever hear an audience howl so much.
A new cycle of slapstick might be a
terrific shot in the arm for this business.
Information Please
J^ RETIRED railroad man told us recently
that he believed the fn-st exploitation
stunt, as we know such things today, was
in 1915 in connection with a Charles Ray
picture titled "The Coward." He said that
a Civil War cannon was pulled through the
streets of Philadelphia, with signs draped
over the artillei-y piece announcing the
theatre and dates.
We can't confirm his opinion. If anybody
knows of an earlier ballyhoo in films,
let us know and we'll pass on the information
to our friend.
Here and There
pHE appointment of
Howard Minsky as
assistant to George Weltner, worldwide
sales chief of Paramount, gave rise to some
conjecture as to whether International
Telemeter might be becoming temporarily
inactive, inasmuch as Minsky has been
eastern sales manager for the pay-TV
medium. A checkup revealed that Paramount
is transferring Telemeter's activities
headquarters from Hollywood to New York
from which the executive officers will operate,
thereby absorbing many of Minsky's
There are many who are skeptical. But
some of the most astute and duties.
a.ggressive
Actually, Minsky's new assignment
executivas in this business is
also were skeptical
over the doubtful success tion.
a very important and deserving promo-
of the talking
picture back in 1927.
pable right handman for a long time and
Weltner has been in need of a ca-
As
Minsky fills
the old
the bill.
saying goes, you can't stop
progress.
Slapstick Reborn
JHE revival of interest in the Old Charles
Chaplin pictui-es and the sensational
comeback of those zany Three Stooges are
proof -positive that broad, slapstick comedy
Some weeks ago, Eastman demonstrated
its new, improved faster color negative,
after several trade tests. The William J.
German office now reports that the new
high speed negative will be placed on the
market in mid-July. Known as the 5250.
it will replace the 5248 negative.
will never die. Even in light, .sophisticated
comedies the biggest laughs often are recorded
when somebody falls on his face. We are sure that the average American
When the Stooges were
exhibitor is
making not too two-reelers
for Columbia, theatremen
much interested in the
Chinese film industi-y,
didn't break
but a recently returned
visitor
their necks to book them and had
yet they
some interesting
were
data.
enjoyed by the audiences
According to
and
him.
gave a
more than 2,000
real
motion
kick to many a dull
picture
feature
theatres
program
are operating in
When
the larger
their shorts hit and
television, a
medium size cities,
whole
while
new
mobile units
career blossomed penetrate
for the
the
trio who smaller
thought
towns and rural
,,. ..
they were washed ^^'^.^^up.
We
Studios
haven't
turn out pictures
seen
in
their
Shang
new Columbia feature
hai, Peking, yet. but we
Canton and hope
a few other cities
it
will be as screwballLsh
and, it is
as
understood,
the new
shorts.
studios are either
being blueprinted
The old
or under
pictures
construction.
shown at the New York Oddly
Museum enough, he added,
of
the
Modern pictures Art
being
usually attract a turned out by
sophisticated
these studios
audience.
are of
A high
year or so back quality and
the
the
Museum technical
showed aspects a Paramount
are
oldie pretty good, too.
with Jack Oakie, Ben TuiTiin, W. C Fields
and other favorites, titled "Million DoUar
Legs." It was slapstick in the true tradition We always tiy to be
and
helpful with never—and
such
we mean never—did we staggering news.
18
Novel Newspaper Ad
For Columbia Film
NEW YORK—Columbia used advertising
space on the "buyers arrival" page of the
New York Times Monday 1 1
herald the
opening of "Middle of the Night" two days
later at the Forum and Trans-Lux 52nd
St. theatres. It is believed to be the first
time such space has been used by a motion
pictui-e company.
Buyers' pages in the newspapers list by
name and company the thousands of buyers
arriving here from all over the country,
so the ad had more than local value. It
was pertinent to the occasion because the
Paddy Chayefsky story has a gaiTnent industry
background, with Predric March
playing a garment manufacturer and Kim
Novak his model-secretary.
The ad was just one small aspect of a
varied campaign on the picture, according
to Robert S. Ferguson, Columbia director
of advertising, publicity and exploitation.
The campaign has featured ads both on
and off the amusement pages. The picture
is the official U. S. entry at the Cannes
Film
Festival.
$2,300 in Prizes for Best
Campaign on 'Northwest'
NEW YORK—Cash prizes amounting to
$2,300 will be awarded by MGM to managers
of large and small theatres who submit
the best campaigns on Alfred Hitchcock's
"North by Northwest." Two sets of
identical prizes will be awarded, one for
large theatre campaigns and one for results
of campaigns created by managers of small
houses.
Tlie first prizes will be $500, seconds
$300, thirds $200, fourths $100 and fifths
$50.
Managers will be asked to submit their
campaigns by December 31 and winners
will be announced as soon as possible thereafter.
Campaigns should be sent to the
exploitation department of MGM at 1540
Broadway, New York 36, N.Y.
The judging will be on results achieved
and not on the basis of the money spent.
Entrants are to send along newspaper tear
sheets, photographs of unusual stunts,
window displays, lobby displays, radio and
TV promotions, samples of printed material
and any other proof of actual results.
A committee of judges composed of
representatives of MGM and the tradepress
will make the final selections.
Promotion Manual
For U-I's 'Earth Is Mine'
NEW YORK—The Universal-International
foreign publicity department has
begun distribution of a publicity and exploitation
manual for the U-I Vintage production,
"This Earth Is Mine." It is going
to all branch offices and key accounts
abroad.
Nate Cohen Recuperating
KANSAS CITY—Nathan Cohen, executive
editor of Boxoffice, is at Menorah
Medical Center, where he is recuperating
from a gall bladder operation performed
last
week.
BOXOFFICE June 22, 1959

.
WB Gives 'Paul Jones' Three 20th-Fox Films
Colorful Premiere
NEW YORK—Warner Bros, presented
•John Paul Jones" at a colorful premiere
Tuesday (16) at the Rivoli Theatre attended
by a capacity crowd of more than
1,500 persons, including many civic, naval,
social and entertainment leaders. The
pictui-e went on a continuous performance
basis the next morning.
Proceeds from the premiere of the
Technirama-Technicolor picture went to
the scholarship fund of the New York
Council of the Navy League of the U.S.
The premiere was a highlight of New
York's Hudson-Champlain 350th anniversary
fete.
The picture is dedicated by Fleet Adm.
Chester W. Nimintz. Fleet Adm. William
F. Halsey was guest of honor. Honorary
chairmen were Deputy Secretary of Defense
Thomas S. Gates, Mayor Robert F.
Wagner and Admiral Halsey. The chairman
was Rear Adm. John J. Bergen, former
Navy League president. The vice-chainnen
were Vice Adm. Edward C. Holden jr., president
of the local Navy League unit; Mrs.
J. Truman Bidwell and W. Mahlon Dickerson.
Samuel Bronston, producer, and Erin
O'Brien, one of the stars, attended. Among
the Broadway celebrities present were Carroll
Baker, Hermione Gingold, Eva Gabor,
Patrice Munsel, Scott Brady, Anne
Bancroft, Tina Louise, Greta Thyssen, Monique
Van Vooren. Siri and Dagmar.
The U. S. Naval Base Band of Brooklyn
provided music for the premiere.
Raymond Levy Appointed
To Post at Columbia
NEW YORK — Raymond Levy,
former
tradepaper executive, has been made
special promotion coordinator for "They
Came to Cordura," a William Goetz picture
for Columbia release, and "I Aim at
the Stars," Charles Schneer's Morningside
Johnston, Other Officers
Re-elected by MPEA Board
NEW YORK—Eric Johnston, president,
and all other officers of the Motion Picture
Export Ass'n were re-elected by the
board at the annual meeting Tuesday il6i
The other officers are: Ralph Hetzel. Kenneth
Clark, G. Griffith Johnson, Robert J.
Corkery and Irving Maas, vice-presidents:
Stanley Weber, treasurer : Sidney
Schreiber, secretary: Herbert J. Erianger.
assistant secretary and assistant treasurer:
Thomas J. McNamara. assistant treasurer,
and George Vietheer, executive officer.
Scoring New Records
NEW YORK—Three current motion
pictures are scoring heavily for 20th
Century-Pox, according to Charles
Einfeld, vice-president. He said they
are outgrossing the top attractions in
the company's history.
The three are "The Diary of Anne
Prank," which is proving outstanding
in a multiple run in California: "South
Pacific," both in Todd-AO and 35mm,
in New Jersey, North Carolina and
Connecticut, and "Say One for Me" in
the midwest.
Lopert Will Release
Novel Chaplin Film
NEW YORK—Lopert Films has acquired
rights to a Charles Chaplin feature composed
of three of his films made about
30 years ago and will release it later in
the year. Chaplin is now in London combining
"Shoulder Arms," "The Pilgrim"
and "A Dog's Life" into a single feature
presentation, and is writing new music and
narration for It. It will be titled "The
Chaplin Revue."
Lopert already has "The Gold Rush,"
now in national distribution, and "Modern
Times," which is being shown at the
Plaza here and will move July 2 to the
Fifth Avenue Cinema. "The Gold Rush"
will open locally July 22 at a number of
theatres.
Lopert recently sought an injunction in
Supreme Court to stop the showing of
"The Gold Rush" under the sponsorship
of a Washington, D. C, company at the
Grande Theatre, and a federal marshal
has seized a print of "Modern Times" that
was being shown at the Inwood Theatre.
ABC to Broadcast Fight
Over Its Radio Network
NEW YORK—The American Broadcasting
Co. radio network will can-y the Floyd
Patterson-Ingemar Johansson champion-
picture for Columbia, according to Robert
S. Ferguson, director of advertising, publicity
and exploitation for Columbia.
The Goetz picture is being edited and
the Morningside picture will enter production
in October.
Levy has held executive positions with ship fight Thursday i25i. The contract
BoxoFFiCE and Quigley Publications. Before
entering the industry, he headed the Gray, vice-president in charge of ABC
was signed Monday a5i by Edward J. De
Raymond Levy Organization, consultants to Radio: William J. Heineman, United Artists
vice-president in charge of distribu-
national advertisers, for seven years. Recently
he has been writing and editing motion
picture and television scripts. PrompTer Corp.
tion, and Irving B. Kahn, president of Tele-
The broadcast is expected to be beamed
over virtually the entire ABC radio network
of 340 U. S. affiliates and four Canadian
outlets. UA and the Mirisch Co.
are sponsoring it as promotion for "The
Horse Soldiers." There will be betweenround
comment by John Wayne and William
Holden, stars of the film. TelePromp-
Ter was paid $100,000 for the rights.
The radio broadcast will start at 10:15
p.m., EDT, and the fight at 10:30 p.m.
Les Keiter will handle the blow-by-blow
account and Howard Cosell, ABC sports
commentator, the between-round program.
Sports Programs, Inc.. will produce with
Edgar Scherick as executive producer and
Jack Lubell as producer.
$35,000 Raised by
'Soldiers' Openings
SHREVEPORT, LA. — With more than
$35,000 raised in advance sales for the
benefit world premiere of United Artists'
"The Horse Soldiers" at the Strand Theatre
Wednesday (17), the Shreveport Chamber
of Commerce officials scheduled a
second showing of the picture.
John Wayne, William Holden and Constance
Towers, co-stars of the John Ford
production, made stage appearances at
both showings. The three were greeted by
the mayors of Shreveport, Natchez, Vicksburg.
Baton Rouge, Alexandria, La Grange,
Tenn., and Illinois City, a guard of honor
and college and community beauty queens
of Louisiana, Texas and Arkansas when
they arrived at the airport the afternoon
of Tuesday

. . The
. . Continuing
. . Three
^MfiiVMd ^cfront
Alex Gordon Schedules
12 Films for Lensing
Twelve subjects have been announced
for Alex Gordon Productions' 1959-60
filming schedule. Most of the features are
to be aimed at major companies for financing
and distribution deals, however Gordon
and his partner-co-producer, Henry
Schrage. have secured private financing
for several.
The Gordon firm is now in its sixth year
of feature production and is currently
shooting "Atomic Submarine" at Allied
Artists.
Among the films on the upcoming slate
are "War Against Crime," an original FBIgangster
screenplay by Mildred and Gordon
Gordon: Edgar Allan Poe's "Mask of the
Red Death," also screenplayed by the Gordons;
"Killer Smog." an original screenplay
by Dale Wasserman: "Mystery
Bomber," based on news stories concerning
the bomber found in the Libyan desert:
"Chicago Crime Boss," a gangster story,
and "Pick-Up on Vice Street," a policeaction
melodrama.
Gordon also continues his association
with Jack Rabin and Ii-ving Block, who
are concerned with the current AA picture,
and will film several new science-fiction
properties. "Project X " and "The Beetle"
are at the head of the list for this group.
Ruth Alexander, who is connected with
Gordon as a screenwriter and story adaptor,
also is serving as vice-president to the
production company and as assistant to
the producer.
Robert Taylor. Richard Thorpe
Form New Production Unit
A new independent company called
"T-and-T" has been formed by actor
Robert Taylor and director Richard
Thorpe, with an initial picture to be
"Project 9."
Both partners are currently in England
where they are making the David E. Rose
production, "House of the Seven Hawks,"
for Metro-Goldwyn-Mayer. The film is
their tenth together.
Taylor is to star in "Project 9." which
Thorpe will direct. It is an original story
written by the director and ba.sed on behind-the-scenes
adventures of a naval officer
chosen to be one of the first men
sent into space.
Sherman Grinberg to Move
Library to Columbia
Sherman Grinberg. who operates the motion
picture industry's largest independent
film library, will move his operation to the
Columbia Pictures Gower Street studio as
the result of a new deal completed between
the studio and the library head. He is to
act as an exclusive agent for the sale and
rental of Columbia-owned stock footage to
the Indu.stry, according to a loport from
studio publicity director, John Flinn,
The new deal makes Columbia's exten-
.By IVAN SPEAR
sive film library, one of the largest in
Hollywood, of vast value to the industry as
a whole. It is made available to other
studios than Columbia. Grinberg is to become
the exclusive representative of the
library: however, the studio retains full
ownership.
Columbia's library dates back some 30
years, with top productions of all eras.
Grinberg continues to maintain his own
business, but Columbia has a financial interest
in the operation.
Seven Story Purchases
Announced for Week
There was a sudden and welcome burst of
renewed activity in story buys last week,
according to announcements that totaled
seven different purchases. Actor Jim Davis
optioned an original screenplay by Earl
Maxwell Dennison titled "Not Without
Fear" and indicates plans to use it as a
starring vehicle for himself. He has newly
formed Tara Productions for this purpose
... An independent film organization
owned by Robert Smith and Ruth Zugsmith
and called Communications Corp. has
optioned Robert Wilder's original screenplay.
"Confessions of a Gang Boss." The
property is to join several other items the
company is now stockpiling . new
buys were listed by Paramount: "A Child
is Waiting," a play by Abby Mann: "The
Melody of Sex," Max Catto's new novel:
and "The Man Who Had No Private Life,"
a play by Otto Furth . the
cuiTent phase of mobster story interest,
"Portrait of a Mobster" by Harry Grey
was purchased by Warners. It has been reported
the story concerns the Apalachin
gangsters' meeting . film rights to
the life of Lt. Col. P. Ramsey, a Luzon hero
during World War II, were acquired by an
independent film and recording company
named Rockhill Productions. Janet Taylor
heads the firm, which indicates the picture
will be backed financially by the Philippine
government, which also offers technical assistance.
Three Deals With Writers
Announced at Paramount
Paramount, under the direction of new
studio head Jack Karp, continues to announce
accelerated production plans. Three
important deals with writers were announced
during the weekend, including the
puixhase of a play, a novel and the assignment
of a writer to prepare an original
screen treatment.
Work on the three new deals is to start
immediately, with the films to go before
the cameras as soon as screenplays are
completed.
The new play is "A Child Is Waiting"
by Abby Mann, which was purchased for
producers Norman Panama and Melvin
Prank. The duo currently is making "Li'l
"
Abner at the studio.
"The Melody of Sex," a new novel by
Max Catto, was bought in London. It concerns
a puritanical American business man
who gets involved with three Parisian
ladies of the evening.
The studio hired Sidney Sheldon to
handle screen treatment of a play by Otto
Furth and Margit Vesci, "The Man Who
Had no Private Life. An Academy Award
"
winner, Sheldon earlier collaborated with
Dorothy Fields on the current hit Broadway
musical, "Redhead," as well as recently
finished a new play, "Roman Candle,"
which is to open in New York this
fall.
Monsarrat to Write Novel
For Milton Sperling
Milton Sperling has commissioned author
Nicholas Monsarrat. who wrote "The Cruel
Sea," to write a novel on the subject of
the life of the white ruler of Sarawak, a
province of Borneo. Sperling has "The
White Rajah" listed on his upcoming Warner
Bros, production slate, which is the
title selected for this property.
While there is no immediate time involved,
Sperling indicates he will have the
novel scripted for production as soon as it
is published and released. He has owned
the film rights to the subject for some
time. It had been next on his slate; however,
his recent purchase of "The Marauders."
which deals with General Prank
Merrill's U.S. Infantry task force, has been
set in front.
Albert Zugsmith Signed
To One Film for AA
Producer Albert Zugsmith and Allied
Artists have concluded a one-picture deal
for the producer to make "Sexpot." a
Mamie Van Doren starrer scheduled for a
November start.
The new deal is only one In which Zugsmith
is cun-ently involved. He recently
joined the Screen Directors Guild in order
to co-direct, with Mickey Rooney, "The
Private Lives of Adam and Eve," in which
Rooney stars. The picture rolls July 8 for
Universal-International release. It is a
joint ventm-e with the two and Red Doff,
Rooney's business manager.
Brigitte Bardot to Star
In 'A Lady's Affair'
Kenneth Hyman has announced that
French star Brigitte Bardot will star in
his independent feature. "A Lady's Affair,"
to be made under a banner carrying his
own name. The film will be co-produced
with Christine Gouve-Renal. shot both in
English and French, and will be directed
by Michael Camus. The story itself originally
was Hyman's. It involves a romantic
sequence that centers about international
diplomacy.
Hyman has not announced a release date
for the film.
Orbit Buys Three Stories
For Columbia Release
Three stories have been purchased by
Orbit Films. Philip Yordan and Milton
Sperling partnership which is releasing
through Columbia. "Tokyo Doll" by the
late John McPartland: "Last of the Breed"
by Lee Savage and "Gun in His Hand" by
Jack Barton are expected to be upcoming
projects for the partners, who produced
two Columbia releases last year.
20
BOXOFFICE :: June 22. 1959

CALENDARiEVENTS
JUNE

400
^^^
BOXOFFICE BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
ore reported, ratings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)

i
lems
' succeeded
30 Film Importers
Form Association
NEW YORK—A new organization known
as tlie Independent Film Importers and
Distributors of America has been formed
here by representatives of 30 independent
importing and distributing companies
which, it is claimed, represent 95 per cent
of such organizations in the industry. Rich-
late July.
The showings will be part of a cultm-al
exchange program between the U. S. and
Soviet Russia. The films will be shown here
in conjunction with the Soviet exhibition
of science, technology and culture at the
Coliseum. The American exliibition of
Circarama will take place in Moscow later
in the summer.
Ethel Barrymore Dies
HOLLYWOOD — Ethel
Barrymore,
"queen of royal stage family," died Thursday
118) at the age of 79. Suffering a
chronic heart ailment, death came to the
stage and screen actress as she slept in her
home in Beverly Hills. Her two equally
famous brothers. John and Lionel Barrymore,
preceded her in death. In 1944 she
was awarded an Academy Oscar for her
supporting role as the Cockney mother in
"None But the Lonely Heart." One of her
last public appearances was in November
1957 when she appeared on a nationwide
television show in her honor.
To Become Art House
NEW YORK—The old motion picture
theatre at 160-64 East 34th St. will be
renovated into an art house, renamed the
Murray Hill and operated by Rugoff &
Becker, who run the Sutton, Beekman,
Fifth Avenue Cinema and others.
Summer Vacation Meeting at Shore
By Virginia Assn Follows the 4th
Loew's Moves Kurtzman
From Boston to N.Y.
NEW YORK — Charles E. Kurtzman,
UFA'S featurette, "The Casting of a
Princess" shows the step by step creation
of the cartoon princess.
northeastern division manager of Loew's
ard Brandt will serve as temporary chairman
of the association.
|^^^nHK| transferred by John
Theatres, has been
^^^^^^^^^
Brandt explained this past week that B^P^^^^^H F. Murphy,
the formation of IFTDA. which now is in ^^B ^^^HhB vice-president, from
the process of formal incorporation, ^W '^^HC Boston to the home
stemmed from "an urgent need of the L /jjlr^ office here for special
independents to deal on a mutual %^
level
,'"W j
assignments. He is
with the national and worldwide prob-
kL
in Boston
--.j-jdi'
confronting the business today."
by WilUam Elder,
Brandt said that the organization would
manager of Loew's
speedily elect a three-man policy committee
and set up a permanent executive staff
San Francisco, who
Warfield Theatre in
in turn has been
to evaluate prevailing trade practices, negotiate
with governmental representatives
Charles Kurtzman
succeeded by Walter
Kessler, city manager
of foreign countries and combat restrictive
censorship on a broad front.
in Columbus.
Kurtzman, a San Franciscan, has supervised
the northeastern U.S. and Canadian
New Soviet Film Process theatres for 19 years. Before that, he managed
Loew's houses in Washington and
To Be Seen June 30
Pittsburgh. Earlier, he was associated with
NEW YORK — Soviet Cinepanorama
Publix and Fanchon and Marco. He has
with nine-track stereophonic sound will
been active in many Boston charitable and
be exhibited here Tuesday ( 30) at the Mayfair
civic drives, including the Jimmy Fund
Theatre through the presentation in
color of "Great Is My Country." the first
and Will Rogers Memorial Hospital.
of two films to be shown during a six-week
engagement of the process. Through the
High Court Won't Review
medium of the three dimensional stereophonic
technique the viewer is taken on a Webster Rosewood Ruling
90-minute tour- of the Soviet Union, it is
WASHINGTON—The Supreme Court has
declined to review a lower court decision
said. The second film. "The Magic Mirror,"
a documentary fantasy, will open in
setting up a lesser basis for computing
damages than was asked by Webster Rosewood
Corp.. against Schine Chain Theatres,
Inc., and affiliates.
Starting as a private civil action under
the antitrust laws involving first-run
rights in Rochester, N. Y., the petitioner
sought to use the decree against Schine.
entered in 1950 as a prima facie evidence
of a monopolistic pattern of behavior, but
then attempted to rely on the decree to
sustain claims of damages running after
the decree commanded that they be halted.
The court said such damages, if any, would
have to be proved in the lawsuit and no
proof has been offered.
Wilmington Theatres Win
Cut in License Fees
WILMINGTON, DEL.—A reduction has
been made in the annual license fees paid
by theatres from $300 to $100. This was
achieved through the efforts of Edgar J.
Doob, manager of Loew's Aldine, and Lewis
S. Black, city manager, Stanley Warner
Theatres, and the cooperation of Edward
R. Hensel, city licensing director.
The fee was out of line and worked a
hardship on theatres, especially the smaller
houses. Black and Doob explained to the
city fathers.
The city council adopted an amending
ordinance in making the theatre's basic
fee $100 a year, plus $1 a month for every
employe above one. Fm-ther relief is offered
by eliminating the location owners
tax on vending machines.
RICHMOND — Virginia exhibitors and
ndustry representatives are expected to
occupy nearly every room of the luxurious
Chamberlin Hotel on the bayshore at Old
Point Comfort for three days of sunshine,
business and good fellowship, July 6, 7
and 8. Special arrangements have been
made with the hotel on rates so the
conventioners can bring their families for
a summer vacation.
The two business sessions of the Virginia
Motion Picture Theatre Ass'n will be held
Tuesday the 7th and Wednesday. Nathan
Golden, director of the motion picture section
of the U. S. Department of Commerce.
will speak Tuesday, and Clarence P. Moore,
regional director of the small business administration,
and Martin Quigley jr., tradepaper
representative, will talk Wednesday.
Elections will be held on both days.
The balance of the time will be taken up
by a golf tournament, boat trips, swimming,
fishing, sightseeing, games in the Chamberlin's
various rooms and social activities.
Carlton Duffus, executive secretary,
points out the VMPTA reserved a number
of rooms and suites for July 3, 4, and 5,
so that exhibitors can spend the holiday
weekend preceding the convention at the
Chamberlin if they get in touch with the
association office at 311 -A West Grace St.
in Richmond in time .
The presentation of golf tournament
awards, and salute to the -VMPTA founders
will feature the banquet Wednesday evening.
Warren Poster, Coca-Cola Co., will
speak on "People Are Just Folks."
The convention committees follow:
Banquet — Seymour Hoffman. Ellison
Loth.
Distinguished guests—Jeff Hofheimer.
Drawings—J. K. Crockett, Jesse Odom.
Exhibits—Herbert Morewitz. Bob Richardson.
Finance—William Dalke jr.
Food—Hal Lyon.
Golf tournament—Sidney Bowden, Tom
Mudd.
Hospitality—Dave Garvin, Mrs. Harry
Roth, Jack Rumsey.
Ladies—Mrs. Carlton Duffus, Mrs. Dave
Garvin.
President's reception—Denver Aleshire,
F. M. Westfall.
Prizes and Donations—Roy Richardson.
Program Ads—Leonard Gordon, T. I.
Martin.
Publicity—R. Dewanner Stallings.
Registration—Charles Collins, William
Jasper.
Tuesday evening party—R. G. Flanary.
Julian Gordon.
Paul Roth is the general chairman with
John Broumas.
Another Censorship Bill
HARRISBURG—The senate approved a
measure to re-establish a motion picture
censor board. Two members would be paid
$5,000 a year each, with a chairman receiving
$5,500. Film registration fees are
expected to foot the bill.
Jim Backus stars in Columbia's "1001
Arabian Nights" as the voice of Magoo.
June 22, 1959

I
r
I
'
.
'
.
—
—
—
—
—
Cooler Weather Boosts B'way Business
Hot; 'Giri; 'Pbiladelphians Up
NEW YORK—The cooler weather, which
started Fi-iday il2i and continued all
thiough the weekend, kept many people
away from the beaches and sent them to
the first-run houses. As a result, Broadway
business was good with many pictures
above the preceding week. Several of the
art houses, notably "Gigi," in its 57th
week at the Sutton, and "Room at the
Top." in its Uth week at the Fine Arts,
had long waiting lines all day Sunday il4)
Other pictm-es which were bigger than
the preceding week were: "Some Like It
fT-
of the show now!
For BUILT-IN BOXOFFICE
BOOK NOW!
THE
WASP WOMAN
&
BEAST FROM
HAUNTED
CAVE
MUTUAL FILMS INC.
1237 Vine Stroot
Phllodolphlo 7, Po.
THE FILMGROUP, INC.
Hot," in its 11th week at Loew's State:
"Ask Any Girl, in its fourth and final
'
week at the Radio City Music Hall, and
"The Young Philadelphians." in its fourth
week at the Criterion.
Also holding up well were: "Alias Jesse
James." in its fifth week at the Astor. and
"Al Capone." which had a boost in its 12th
and final week at the Victoria. "Woman
Obsessed." in its third and final week at
the Paramount; "The World, the Flesh and
the Devil." in its third and final week at
the Capitol, and "Compulsion." in its 11th
and final week at the Rivoli. were way
off. "The Diary of Anne Frank." in its
12th week of two-a-day at the RKO Palace,
was slightly better than the preceding
week.
"Women Are Weak" had a strong opening
week at the Paris and "Modern Times"
continued to draw in its seventh week of
revival at the Plaza but the balance of the
other art films were down.
For the first time since the Memorial
Day week, important new product opened
on Broadway, including "John Paul Jones"
and "The Five Pennies," which had invitation
openings at the Rivoli and Capitol,
respectively: "The Nun's Story" at the
Radio City Music Hall: "Say One For Me"
at the Paramount, and "Middle of the
Night." which opened at the renamed
Forum (formerly Odeoni on Broadway and
the east side Trans-Lux 52nd Street.
100)
Beekman Of Love ond Lust (F-A-W), 3rd '
Capitol The World, the Flesh ond the De\
(MGM), 3rd wk
Criterion The Young Philadelphians (WB),
Fine Arts —Room at the Top (Confl), 11th wk.
5th Avenue Aparojito (Harrison), 7th wk. . . .
55th Street The Most Wonderful Moment (Ellis
3rd wk
Guild Embezzled Heaven (de Rochemont), 8th
Little Carnegie Love Is My Profession
(Kingsley), 7th wk
Loew's State Some Like It Hot (UA), 1 1 t+l wk.
Normandie The Virtuous Bigamist (Kingsley),
3rd wk
Odeon From Here to Eternity (Col), reissue,
Pol Dce The Diary of Frank (20th-Fox),
ath wk. of two-a-day
amount—Woman Obsessed (20th-F '3rd
3r,s—Women Are Weok (NTA)
dza—Modern Times (Lopert), revivol, 7th wk.
dio City Music Hall—Ask Any Girl (MGM),
plus stage show, 4th wk
ivoli Compulsion (20th-Fox), 1 1th wk
oxy Pork Chop Hill (UA), plus stage sihow,
3rd wk
jtton Gigi (MGM), moveover, 57th wk
rans-Lux 52rvd St. The Roof (Trons-Lux), 5th
72nd
3rd
World
Street
wk
Sky Without Stars (Bakros),
(AA),
12th wk
130
Street of Shomc (Hornson), 2nd wk 115
'Angry Hills'
Stirs Interest
At Century in Baltimore
BALTIMORE—The week's best at the
boxoffice was "The Angry Hills." a newcomer.
"Shake Hands With the Devil" got
only one week. Drive-in theatres were doing
big business with "Imitation of Life."
Century—Tho Angry Hills (MGM) 1 20
Cii
It My ProfBJilon (Kingsley),
3rd
West
—He Who Must Die (Kossler), 3rd wk.
(ippodromc The Mystcrlans (MGM); Fint Mon
Into Space (MGM)
ifllc The Milkmaid (Janus), 4th wk
Aoyf air— Rope of Moloya (Lopert); Boosts of
Marseilles (Lopert)
New—The Diory of Anne Fronk (20th-Fox),
^^^
Playhouse—Room at the Top (Confl), 7th wk...ll5
Stonley—The Young Philadelphions (WB),
^^
Town—Shoke Hands With the Devil iuA) 100
Niven-MacLaine Comedy
Is Best in Buffalo
BUFFALO—"Ask Any Girl" turned in a
125 at Sheas Buffalo and "The Diary of
Anne Frank" reported a 120. while "Al Capone"
held up to a 115 in its third stanza
in Basil's Lafayette.
Buffolo—Ask Any Girl i'^GM) ............ 1 25
Center Frogwomon (SR); Torpedo Zone (SR).... 85
Century The Diory of Anne Frank (20tti-Fox},
2nd wk '20
Cinema A Farewell to Arms (20th-Fox), re-
,...„ 80
Lafayette Al (AA),
issue
Capone 3rd wk IIS
Paramount—The Angry Hills (MGM) 90
Teck—The Doctor's Dilemma (MGM) 80
'Five Pennies' in Jazzy
Premiere in New York
NEW YORK—The Capitol Theatre resounded
with jazz Wednesday 117) as
"The Five Pennies," Paramount film biography
of bandleader Red Nichols, stamng
Danny Kaye, had its world premiere. The
showing of the picture was preceded by
stage festivities featuring Louis (Satchmo)
Armstrong. Nichols and other jazz "greats."
Outside the theatre, police controlled
crowds as two bands gieeted arriving celebrities
of the entertainment world. In the
lobby there was extensive radio coverage.
Kaye was represented by Sylvia Fine, his
wife, who read a cable from Kaye, now on
a personal appearance torn- in Australia.
The new songs in the film were
composed by her. Jerry Marshall of radio
station WMGM was master of ceremonies
on the stage.
The bands in front of the theatre were
the championship Blessed Sacrament
School Band of Newark and Ray Bauduc
and Nappy Lamar's Riverboat Dandies.
The film began a regular run the next
morning.
Among the film executives on hand were:
Barney Balaban. Charles Boasberg. Harry
Brandt. Leonard Goldenson, William J.
Heineman. Edward Hyman. Ben Kalmenson.
Harry Kalmine. Ai'thm- B. Krim,
Charles C. Moskowitz, Charles B. Moss,
John J. O'Connor. Eugene Picker. Milton
Rackmil. Walter Reade jr.. A. Schneider,
Sol A. Schwartz. Murray Silverstone,
George Skoui'as. Spyros P. Skouras, Joseph
R. Vogel. George Weltner, Max E. Youngstein
and Adolph Zukor.
Harry A. Harris Leases
Spanish-Language Spot
NEW YORK—Harry A. Harris, who operates
a circuit of Spanish-language theatres
in the metropolitan area, has bought
the lease on the San Juan Theatre. Broadway
and 165 Street, from E. M. Loew. who
has operated the theatre for the past
eight years as a Spanish stageshow and
films house.
Berk and Krumgold. theatre realty
specialists, negotiated the deal and Harris
was represented by Matthew Blei of Muhlstock
& Blei.
Debbie Reynolds has been named Woman
of the Year by the auxiliaries which support
the Mount Sinai Hospital free medical
service program in Los Angeles.
BOXOFFICE :: June 22, 1959

TWO OF HOLLYWOOD'S
HOTTEST NEW STARS!
THEY'RE THE GINCHIEST
FAY SPAIN
starring in "Al Capone" and
"God's Little Acre" . ji
:ONTACT YOUR Ji/nanlaanr^rSjnX^^
EXCHANGE
630 Ninth Avenue PHILADELPHIA 7, PENNSYLVANIA
NEW YORK 36, N. Y. LOcutt 7-2242
SCREEN GUILD
PRODUCTIONS
WASHINGTON, D. C, INC
MILTON BRAUMAN
JEROME SANDY
415 Van Broom Street
713-3rd Street, N.W.
WASHINGTON 1 D. C. PITTSBURGH 19, PENNSYLVANIA
GEORGE WALDMAN
FILMS
GEORGE J. WALDMAN
505 Pearl Street
BUFFALO. N. Y.

15 1 at
BROADWAY
£)AVID A. LIPTON. Universal-Interna-
Beauty."
»
The American Society of Composers,
Authors and Publishers has published a
375-page catalog of symphonic and concert
music in its repertory. » * * Jerome
Balsam Films has become UA representative
of Svea Film of Sweden, headed by
Jack Kotschack. The first two films will
be "Man Without Hope" and "Dangerous
Love." There will be six films a year. * * •
Sam Nathanson. producer-distributor, arrived
with "Switchblade," starring Bob
Hutton and Carol Ohmart, produced by
John Bushelman and directed by John
Schreyer. * * * Munio Podhorzer. U. S.
representative of the Export Union of the
German Film Industry, flew to Berlin to
attend the International Film Festival
there. • • * Janet Piimeth has ended 14
years of service in the Universal-International
advertising-publicity department to
join Edward Gottlieb Associates, public
relations consultants.
»
Fred Zinnemann, director of "The Nun's
Story" for Warner Bros., was feted Monday
1 a party in the executive suite of
Radio City Music Hall. The film premiered
in the theatre Thursday (18i. Russell V.
Downing, president of the Music Hall, was
host at the testimonial party. * * Alfred
Hitchcock, producer-director of MGM's
"North by Northwest," flew in from Los
Angeles accompanied by his wife, Alma,
who works closely with htm on all his
productions. • • Ernest Emerhng, vicepresident
of Loew's Theatres in charge of
advertising and publicity, returned from a
business-pleasure trip to Europe.
1"
Larry Leshansky has resigned as Warner
Bros, coordinator of field sales activities.
He will take a .short vacation before
* * *
Robert Anderson, who wrote the
screenplay for "The Nun's Story," came to
announcing his future plans. • * * Charles New York for the opening of the pictiu'e
Levy, Buena Vista advertising-pubhcity di-
at the Radio City Music Hall Thursday
(18 1. * * * Constance Towers, starred in
"The Hor.se Soldiers," returned to New
York Friday ( 19 1 after attending the world
premiere in Shreveport, La.
rector, flew to Dublin Thursday ;8
Fox executives. •
Richard Meyers, editor
of "Happy Anniversary" for United
tional vice-president, was scheduled to
arrive at the weekend for promotion talks Ai-tists release, appeared on the "Night at
for "This Earth Is Mine." "Pillow Talk." the Movies" show on radio station WNYC
"Operation Petticoat" and "Spartacus." Sunday (21).
• • Clarence Brown, producer-du-ector,
sailed for Europe Friday il9) on the SS Edward L. Hyman, vice-president of
United States, as did J. H. Richardson.
American Broadcasting-Paramount Theatres,
was principal speaker Tuesday (16) at
Paramount treasurer. * • •
Julius Epstein,
producer of Hecht-Hill-Lancaster's "Take
a Boston meeting of managers of New
a Giant Step." arrived for conferences with
England Theatres at the Sheraton-Plaza
United Ai-tists executives. • * • Frank Petraglia
returned from Montreal where he
Hotel. He was accompanied by Bernard
Levy, his assistant.
suppervised the ojjening of "Sleeping
* * Jesse Chinich,
Buena Vtsta western division sales manager,
went to New Orleans to arrange for
the opening of "The Big Fisherman." * * *
Joseph E. Levine. president of Embassy
Pictures, started a seven-city tour in behalf
of "Hercules." He was accompanied
by Bill Doll, promotion vice-president. « * *
Fi-ank PetragUa. Buena Vista publicist,
went to Montreal to supervise the opening
of "Sleeping Beauty."
Rita Hayworth, one of the six stars of
Columbia's "They Came to Cordura," arrived
from the coast en route to London
to join her producer-husband, James HiU,
who is editing "The Unforgiven" with director
John Huston. Dinah Shore. TV star:
John J. Clark, executive vice-president of
Technicolor Coi-p., and Henri Storck, Belgian
film producer, sailed on the Liberte
for Europe Wednesday (17). * ' * Claudette
Colbert, whose Broadway play, "Marriage-Go-Round,"
is taking a vacation until
September, flew to Paris via Pan Am
Jet. as did Esther Williams. Julie Newmar.
featured in "Marriage-Go-Round." went to
Hollywood to play her original stage role
of "Stupefyin' Jones" in the picturization
of "Li'I Abner" during her vacation. » * •
Laurence Harvey, British film star, and
Sheilah Graham, film columnist and author
of "Beloved Infidel," flew to London
via BOAC.
Roy Boulting, British film producer, with
Mrs. Boulting, and Huntington Hartford
and his actress-wife, Marjorie Steele, sailed
for England on the Queen Mary Wednesday
(17). • • • David Hedison, who stars
in "Son of Robin Hood" for 20th Century-
Fox, Is in New York after completing the
first of his new TV series, "Five Fingers."
Van Heflin, one of the stars of "They
Came to Cordura," has left for Berlin,
where he will serve as chairman of the
U. S. delegation to the International Film
Festival. * * * Henry King, who will direct
"Beloved Infidel" for 20th Century-
Fox, returned to Hollywood after a week
in New York scouting location backgrounds.
* • •
Alexander Scourby. featured
in "The Big Fisherman." is here
from Hollywood in advance of the world
premiere at the Rivoli Tlicatre August 4.
Cuban Industry Hits
Back at New Levies
HAVANA—Formal protests against proposed
radical taxation by the Cuban government
have been filed by exhibitors, the
Film Board of Havana and the Independent
Film Board.
A new revolutionary goverrmient plans
to reform the country's entire tax structure.
A 40 per cent profits tax would be
levied on all foreign or domestic commercial,
industrial, mercantile, financing, agricultural
and some other types of companies.
Foreign films arc affected.
There would also be a sugar production
tax of 5 per cent, personal income tax
starting at 4 per cent and rising to 50 per
cent for an income of more than $1,000,000,
inheritance taxes running from 5 to 50 per
cent, sales taxes and 25 per cent taxes on
interests and dividends received from
abroad.
Profits transferred abroad from branches
of American companies would pay a 10 per
cent tax. There would be a similar tax on
patrons of night clubs and first-class restaurants.
Annual Golf Tournament
Lures Many from Desks
NEW YORK—The annual divot digging
and turf replacement tournament sponsored
by Cinema Lodge, B'nai B'rith. proved
highly successful in luring industryites
away from their New York desks to the
wide open spaces of the Briar Hall Golf
and Country Club at Briarcliff Manor in
Westchester County. Attendance was 246.
exceeding the record by 23. Golfers numbered
176.
Martin Levine was chainnan of the
eighth annual event, staged Thursday (18).
William J. German, Inc., donated the prize
for the winning foursome and National
Screen Service that for the runners-up.
There were some 50 other prizes, including
door prizes at the dinner following the competition,
which was keen and conversational.
Funeral Rites Are Held
For William Pizor, 69
NEW YORK — Funeral services were
held here Friday (19) for William M. Pizor,
69, veteran motion picture executive and
one of the earliest producers, who died
two days before. foreign
He was head of
distribution for Lippert Pictures and
Screen Guild Pi-oductions. He also imported
and exported pictures through the
William Pizor Productions and was a vicepresident
of Filmakers Releasing Organization.
He leaves his wife, Eleanor: a
son, Irwin: a brother, Lewen, and a sister,
Mrs. Ada Katlin. Interment was in
Roosevelt Cemetery in Philadelphia.
Mrs. E. K. O'Shea Dies
NEW YORK—Mrs. E. K. O'Shea. widow
of the former Paramount and Magna Theatres
executive, died suddenly Wednesday
(17) while visiting Joseph M. and Mrs.
Seider at their home at Bay Shore. L. I.
She had lived in Buffalo since the death
of her husband in February 1958. She
leaves two sons, James and Ted, and a
daughter, Mrs. Patricia Worthington.
BOXOFTICE June 22, 1959

;
sey.
[
station,
:
men
I
committee,
j
. . Earl
He
. . Herb
. . . The
. . Actress
. . John
ALBANY
phe Will Rogers Memorial Hospital will
receive a fifth of the profits from
WPTR's "Tower of Talent" recording artists
show to be held next month in Hawkins
Stadium. The Albany Variety Club's Camp
Thacher fund, sole beneficiary last year,
will be allotted fom--fifths. Duncan Moungeneral
manager of the Schine-owned
and exhibitor Alan Iselin. chairof
the hospital's special activities
arranged for the 20 per cent
f cut. Booked to appear are Prankie Avalon
voted by WPTR listeners as "king," and
Connie Francis, chosen as queen; Annette
iFunicelloi of Utica and Disneyland;
Kathy Carr, Cathy Linden and other recording
artists. Last year's show drew 20.-
000 to the ballpark. The admission this
time will be 75 cents, compared with the
50-cent tap of '58.
A son of Jimmy Moore, Columbia salesman,
was graduated from Christian Brothers
Academy. Another son, also a CBA
alumnus, has completed his freshmen year
at RPI in Troy
. Schwartz, Columbia
manager and "keeper of the monster"
• for "The H-Man"i was interviewed on
WPTR from one of that station's mobile
units, while participating in a motorcade,
with the traveling trailer for the film,
through Troy. Announcer Dave Collins also
quizzed Arnie Friedman, exploiteer with
the unit, on a stop at the Latham Shopping
Center the next day. Visits were likewise
made to Utica, Schenectady and Albany.
Several Trojans visiting the horror "chamber"
gave their reactions via 'WPTR.
Stephen Quade, who operates the 'Warren
in Warren, continues to expand his
other business interests. Owner of box factories
in Stillwater and Cohoes, a motel
in Lake George and an apartment colony
at Pompano Beach, Fla., Quade is building
a second motel called the Tahoe Club on
the Bolton Landing road at Lake George.
On a visit here, he reported it was about
ready for opening.
Jerry Slass, Berlo Vending Co. division
manager, huddled with local Manager Jack
Hamilton . . . Jack Garrison, doorman at
Fabian's Saratoga Drive-In, Latham, for
seven years, has been promoted to assistant
to George Lourlnia, the manager. Lourlnla
and his wife Mary, a cashier at the Strand,
Albany, recently celebrated their 25th
wedding anniversary.
Alan V. Iselln's Super 50 at Ballston Spa
has been awarded the first outdoor New
York state playdate for "Around the 'World
"
in 80 Days. will play it a week beginning
June 28 on a new Cine-Magic
screen . Every of Phoenicia made
one of his infrequent trips to the exchanges.
Other callers included Ben Coleman,
Carmen Drive-In, Guilderland; Ray
Smith, buyer-booker, and George Thornton,
Saugerties.
The dinner for Ed Segal, departing 'Warner
manager, was held Monday (22) at the
Imperial room of Neil Hellman's Thruway
motel, instead of at the Colonie Country
Club as first planned. Segal has been
transferred to Boston, reportedly as assistant
manager. Herb Gaines, salesman, is
succeeding Segal here. On the arrangements
committee were Edward Susse, How-
decor .
ard Schmidt and chairman Alan Iselin.
BUFFALO MANAGERS—The outgoing; and incoming manager of the 20th
Century Theatre at Buffalo shake hands. George Mason, left, who is retiring,
turned the post over to Chuck Funk, his successor. Left to right in the background
are other downtown managers: Dewey Michael of the Palace; Frank Quinlavin,
Dipson Theatres; Eddie Meade, Shea's Theatres; Eddie Miller, Paramount Theatre;
Ken Croft, Shea's Buffalo, and James Hayes, manager of the Cinema
Missing are Arthur KroUck, general manager of Paramount
McLeary of Shea's Teck.
SYRACUSE
Theatres and C
£|ugene Mielnicki, assistant manager at
Loew's State, will be at Camp Drum
for two weeks of Army reserve duty . . .
In a promotion of "It Happened to Jane,"
Sam Oilman, manager of Loew's, had a
lobster imported from Maine. Then he
played up the personal appearance, of
Sam, the left-handed lobster.
Sol Sorkin, manager of RKO Keith's,
will show the closed circuit telecast Thursday
(25) of the Patterson-Johansson
championship fight. Main floor seats will
be resei-ved at $4 and the balcony at $3.50
Schine Eckel Theatre will reopen
with "Sleeping Beauty" at popular
prices in Cinemascope Friday ( 26 ) . Following
that will be "Darby O'Gill" and then
"The Big Fisherman" in widescreen.
Max Rubin, manager of the Paramount,
plans a touring vacation with his family
this month. His assistant is currently In
Geneva, substituting for Gerald Fowler,
manager, who Is on vacation. 'When Philip
Thome returns, Rubin will start his trip.
ROCHESTER
Laurens Clark, retired Loew's projectionist,
died after a short illness. He is
survived by his wife Gladys; a daughter,
Mrs. 'William Reeves, and two sons,
Charles L. and Norman A.
The Monroe Theatre, closed for the last
three weeks, will reopen June 26 with
"Sleeping Beauty." New lounge seats and
carpeting have been installed . . . Projectionists
Fred Hart, Harry Levy, Mark
Harloff and Frank Placerean have been
on vacation.
Jay Golden, RKO district manager, has
had a complete new decorating job done
in his office back stage at the Palace.
Gray wall-to-wall carpeting combined with
colonial white walls adds greatly to the
Gloria DeHaven, with
her husband Richard Fincher, was in
town.
BUFFALO
porty feet of motion picture film that was
rocketed 300 miles into outer space
and then recovered in the ocean depths
was back the other day in the hands of
its proud parent, the Eastman Kodak Co.
in Rochester. Captured on the film are the
first pictures taken of a space vehicle from
another space vehicle in
outer space.
For "Say One for Me," Manager Ben
Dargush of the Center arranged contests
on radio stations 'WEBR and 'WKBW. One
contest asked for the longest list of movies
in which Debbie Reynolds has appeared
and the other the list of pictures in which
Bing Crosby has appeared as a priest.
Entries were sent in on postcards. Prizes
included Columbia LP albums of the "Say
One for Me" soundtrack and guest tickets.
Bill Shirley, UA, was here working with
Eddie Meade, Shea general manager, on
"The Horse Soldiers," which will open July
2 in Shea's Buffalo. One of the promotions
is the presentation of a saddle bag used
In the Civil war to the Buffalo Historical
Society. A photo of Meade presenting the
bag to a society head will soon be used In
a local sheet . J. Pauly of Clark
Film office is recuperating at home following
treatment in Our Lady of Victory Hospital
. . . Fred Kloepfer, formerly with Olin
Film Delivery, is now a booker at the local
Paramount exchange.
The Century and Buffalo theatres will
present the telecast of the Patterson-
Johansson championship fight June 25 at
$3.50 and $5 . . . George Mackenna arranged
a full day of newspaper, radio and
video interviews for Cindy Robbins when
she was here in behalf of "This Earth Is
Mine," in which she appears . . . The
Catholic diocese sponsored a special benefie
of "Say One for Me" at the Center on
the 19th for Boys Town of Buffalo.
Allen, son of Arthm- Krolick, district
manager for AB-PT, was a member of a
class of 90 confirmed at Temple Beth
Zion.
BOXOFFICE June 22, 1959
E-5

. . . Columbia
, . , Mrs,
. . RKO
PITTSBURGH
Derry Nathan. National Screen Service
manager many years, is retiring. Irving
Marcus, promoted from salesman at
Cleveland, will succeed him. Carl Dortic,
local salesman, is being shifted to Albany.
Marcus has been with NSS more than 25
years, starting in the New York office in
1933 as office boy and shipper.
Frank "Bud" Thomas, independent
booker, has been named manager for United
States Films, effective June 22. by Joe
Solomon of Philadelphia, who owns USF.
The local office is on the first floor of
the Paramount exchange building. Thomas
succeeds Pete Dana, former U-I division
manager.
Jack Kaufman, owner-manager of ADV
Agency, offset printing shop in the Atlas
Theatre Supply building, is recuperating
in Pi-esbyterian Hospital after sm-gery . . .
Ronald, a son of the Norman Fleishmans,
. . .
city exhibitors, was confirmed John
Rigas has discontinued midweek shows at
the Coudersport Theatre . . . Post-Gazette
carrier boys will be guests of UA and the
Penn Theatre June 29 for a showing of
the Civil War picture. "The Horse Soldiers"
... A bill in the state legislature.
H1710. provides statewide lotteries with
proceeds going to hospitals giving certain
free care.
al
WAHOO is
the
boxoffice attraction
!• Increase business on your
"off-nlghfs".
Write tocJay for complete
details.
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT
CO.
37ip OoklGn St. « SkokU, llllnoli
holding a public hearing on the restaurant
plan. Dr. J. Clifford Murdoch originally
planned to convert his property into a
combination theatre-restaurant . . . Pennsylvania's
VFW past commander Bill Topsic
presented a family flag crusade certificate
to James H. Nash, director of the
Ti-i-State Drive-In Theatre Ass'n. The certificate
can be exchanged for a new 50-
star flag when it is available. Outdoor
theatres are featuring flag history in color
films. Nash also represented Ti-i-State on
the KDKA-TV, presenting a $50 check to
the Variety Club charities.
Mr. and Mrs. J. Guehl of Lowrie street,
who celebrated their 55th wedding anniversaiy
at a high mass in Most Holy Name
Church last Sunday, are parents of Fi-ancis
J. Guehl. foi-mer local U-I manager for
many years; Loretta. secretaiy at the 20th-
Fox exchange and Cecilia and Mary Margaret
Guehl, former film employes. There
is another son. John and daughters. Mrs.
Alfred Lattave and Mrs. Dorothy Spreng.
Rex Serrao, who closed the Roxy Theatre
at Ford City, continues operation of the
Super 66 Drive-In on Route 66. a mile
from town. The Ford Tlieatre there passed
from the scene in the fall of 1953. and before
that the Ritz had folded. Serrao operated
the Roxy for 19 years and it had
been a losing proposition the past five
George Lininger, who leased the Bennett
years. There is hardly a chance that the
Theatre at Austin and renamed it the Community,
is being assisted in its operation by
Roxy will be reopened, although it is offered
for sale, according to Serrao.
his son Dick . . . C. W. Dickinson, former
distributor and exhibitor and for many Promoted to second assistant manager at
years a Brownsville theatre owner, is confined
the downtown Penn Theatre is Al Dingier
to Ohio Valley General Hospital.
flack Robert Cooper, ex-
Wheeling, after suffering a heart attack. ploiting "It Happened to Jane." got in
He and son Don own and operate a highway
print a Sun-Telegi-aph photo reproduction
restaurant near Canonsburg.
of Mayor Gallagher, himself and John
Plans to retain the Grandview as a theatre
Wood, acting manager of the Harris Theatre,
in company with a lobster which
have been dropped,
Mount Washington,
and in its place
Cooper claimed played a part in the movie,
overlooking the Golden
Tiiangle, may get a fancy new restaurant.
The city planning commission is
Edward Sniderman, division manager for
RKO which operates six theatres in Trenton
and three in New Brunswick, reports
the orchestra floor has been reseated at
the Lincoln in Trenton. L. Ward Farrar,
advertising manager, said approximately
100 seats were eliminated In the process.
Now there is a minimum of 40 inches
between rows and the seats are located so
that no one's view will be blocked by a
person in front, James Conklin is manager
of the house . again has
closed its Broad Theatre during the
summer because the house does not have
an air conditioning unit. The place will
reopen in September when the weather
cools. John Thompson, manager at the
Brond. will act as swing man and handle
some of the chain's other theatres during
vacation time.
The Warner Theatre, which has featured
Cinerama for the better part of five years,
is installing Todd-American Optical equipment
prior to showing "The Big Fisherman
J, P, J, Kelly, in improved
"
health, attended the tradeshowing of "Say
One for Me." the first screening she has
viewed on Filmrow in several years. Son
Gene Kelly is busy with foreign and domestic
productions for theatres and television.
Chester of TV Fame Adds
$102,000 to Tent 1 Fund
PITTSBURGH—Variety
Tent Is eighth
annual telethon for charity last weekend
over KDKA-TV brought in approximately
$102,000.
Dennis "Chester" Weaver turned in an
alltime high job here for a telethon. It
lasted over 15 hours. The TV star, who
won the Emmy award for the best supporting
actor of the year, served as grand
marshal of Pittsburgh's bicentennial parade
last Saturday morning, A quarter of
a million greeted him in this capacity and
millions more saw him on TV during the
parade and throughout the telecast.
Weaver added to his fame by his extraordinary
appeal and sincere desire to
please.
2 Wilby-Kincey Managers
Switch Virginia Cities
DANVILLE. VA.—Jack Austin, who had
been manager of the Capitol and Austin
theatres since May 1952. and Spencer
Wester, manager of the de luxe Paramount
Theatre. Charlottesville, have exchanged
positions under managerial reassignments
by the Wilby-Kincey Service Corp. The
theatres here are operated by Danville
Enterprises, a Wilby-Kincey subsidiary.
Austin had previously worked for the circuit
in High Point. N. C, and Charlottesville,
New Airer Debut July 1
PITTSBURGH—The Pair Ground Drive-
In is booked for its grand opening July 1.
Located near the "far" entrance to South
Park, an Allegheny County unit w^here the
county fair is held each year during the
Labor Day holiday, the new ozoner is also
situated near Library. Pa.
Car capacity will be 1.100. according to
Gabe Rubin, who heads the investment
company which owns and will operate the
drive-in, Rubin and associates are identified
with the Nixon and Art Cinema theatres
and the Silver Lake Drive-In. The
Fair Ground will offer 35mm projection but
Rubin said that 70mm projection equipment
will be installed after the opening. No outdoor
theatre in the territory has 70nun
equipment at this time.
Updating in Williamsport
WILLIAMSPORT. PA, — The
Keystone
Theatre has a new 36x50-foot screen, improved
projection lighting facilities and
reupholstered seats to go along with its
new first-run policy. The seats also have
been respaced for better viewing and to
permit patrons to remain seated when late
comers enter their row. Manager Bernard
Cross instituted the new policy and supervised
the theatre improvements.
Wheeling Mayfair Closes
WHEELING, W, VA.—The Mayfair Theatre
has been closed because of declining
receipts, George S. Otte of the Pike-Mayfair
Operating Co. has entered into negotiations
with Ophir Vellenoweth of V&G
Electric Co. for sale of the theatre to make
a new home for V&G.
E-6
BOXOFFICE June 22, 1959

, . . WFIL-TV
. . . Marjay
which
. . The
25
.
. . . "Doc"
. . . Eddie
. . . Construction
. . Marguerite
. . David
. . Eddie
. . The
SOUTH JERSEY
. . .
Arthur J. Gross, who operates the Harbor
Theatre in Stone Harbor, has opened his
summer house, the Park Theatre, in the
same town. Gross books, buys and manages
for both houses but expects to have
a manager for the Park soon Bill
Elliot, manager of the Atco Drive-In,
Atco, allowed local high school students
competing for scholarships to display their
art work in a clothesline weekend exhibit
at the theatre. The young artists, pupils at
Lower Camden County Regional High
School, were vying for scholarships to col-
land boat ride on Hunt's Pier, which goes
into its third year of operation.
The strike of ten employes at the Stanley
Theatre, Broadway and Market street,
Camden, has gone on for five weeks, with
still no settlement seen, according to the
theatre and the union ,
Strand
circuit. Ocean City, provides free movies in
its four boardwalk theatres for children
12 and under for the week of June 20-27.
This is the way the circuit participates in
the resort town's Children's Week program,
according to D. Roscoe Paunce,
Strand general manager.
PHILADELPHIA
piias Schwartz, manager of the Parkway
Drive-In, Route 130, Thorofare, has
hit a snag on his plans to stage wrestling
bouts at the airer this month. It involves
the State Athletic commission. Undaunted,
Schwartz, now that he has already erected
a wrestling ring and provided seats for
1,000, will instead sponsor stage shows one
night a week. He plans to feature big
names of the legitimate stage and movie
industry in 45-minute acts, probably on
Thursdays. However, he will still try to
get approval for the wrestling shows. Another
promotion scheme by Schwartz goes
into effect June 30. Fi-om then on until
the end of the summer, his drive-in will
honor various towns in the area. The theatre
is located among about a dozen municipalities.
honored
pilm star Esther Williams was one of 11
Residents of each town nationally prominent women honored
will be admitted free. Schwartz runs with a First Lady award by the Golden
trailers every night advising patrons which Slipper Square Club at the Bellevue-Stratford
Hotel. She was honored for her
towns will be feted on which nights. He
also will advertise in the various local papers,
achievement in the field of business with
her swimming pool construction firm. Another
plugging these specials. "We feel
we'll bring in new people with these shows,"
Schwartz says.
award was forwarded to motion pic-
ture dancer Cyd Charisse, who was unable
Robert Scarpato,
to attend
former
the affair
assistant
. . .
manager of the World
Theatre, is the resident director of the
Mantauk Manor Playhouse, Mantauk, L. I.
Bandstand star Dick Clark
leaves for the coast soon to star in Columbia
Pictures' "Harrison High." Another
local boy, Paul Wendkos, will direct.
The closed Ellis Grand Theatre, Seventh
and Snyder avenue, has been rebuilt and
leased to John's Bargain Store, New York
Wren, daughter of Jay Wren,
general manager of Sley's 'Viking and Locust
theatres, has become a full-fledged
nurse at the University of Pennsylvania
WASHINGTON
gen Bache, Warner manager, flew to the
coast to join the winners in the Warner
California Cavalcade, then flew homeward
on the weekend to sei-ve as best man at
his son's wedding .
PhiUips, Warner
office manager, and 30-year veteran
in that role, suffered a stroke and is convalescing
at Washington Ho.spital Centre
Westfall, Martinsville, Va.,
came in to confer with Harley Davidson
Plohn, former manager of the
National Theatre, recently in retirement,
died suddenly.
Hollywood celebrities on the local scene
the past ten days included John Wayne,
Bob Hope, Ed Wynn, and Wendell Corey
for expansion is now
under way at the Lee Hiway Drive-In, Merrifield,
Va., a unit of the Redstone circuit
Egloff, Columbia telephone
operator, while on vacation was taken ill
suddenly and died .
MGM branch
personnel held its summer picnic at Annapolis
Roads.
Henry Ajello, MGM head booker, and
Mrs. Ajello, announced the marriage
. . .
of their daughter to Barton Cannon
It took Joe Kronman, MGM assistant
manager. 20 holes to cop another golf
prize . . . Judy Hildebrand, daughter of
Mr. and Mrs. Curtis Hildebrand, graduated
with honors, and was elected to the honor
society at Anacostia High School. She
will enroll at Maryland University in the
fall.
BALTIMORE
leges specializing in the arts.
The Century Theatre will present the
Joseph "Rocky" Cancelleri, 400 Greenwood
Ave., Riverside, who manages Melvin
son-Johansson heavyweight title fight on
closed-circuit telecast of the Patter-
Hospital.
J. Pox's Pox Theatre, Riverside, has been Two Stanley Warner theatres, the Stanley,
19th and Market streets, and the Stanley Theatre as previously announced.
the night of June 25, in addition to the
transferred to the circuit's Olympia Lakes,
a summer resort and amusement center in Broadway, Broad street and Snyder avenue, General admission of $3 will prevail at the
Beverly. It will mark the fourth year Cancelleri
has taken this post for Pox. Tak-
Floyd Patterson-Ingemar Johansson heavy-
a reserved-seat presentation at $3 and
will carry the closed circuit telecast of the Century while the Stanley has scheduled
1
ing his place at the theatre will be Nick weight championship fight Thursday ) $3.50 per ticket.
Lombardi. Cancelleri is a teacher at Riverside
High School and coaches football and vision.
here promoting "Hercules" with a press
The fight will not be shown on home tele-
Joseph E. Levine and Bill Dove were
track.
Max Chasens, former booker and buyer and TV luncheon . . . Casey Robinson,
Sam Tannenbaum, owner of the Sm-f for the George Hamid Atlantic City, N.
Hollywood producer and writer, was here
J.,
Theatre, Atlantic and Mississippi avenues,
in advance of "This Earth Is Mine." He
i
Theatres sold their five picture
Atlantic City, attended the New Jersey
presided at a press luncheon and had radio
houses to a Boston group), has reopened
interviews.
State Motion Picture Exhibitors convention
. . . Hunt's Theatres in Wildwood Chasens is a son-in-law of Harry Wax-
Owen Schnepf, manager of the McHem-y
the Capitol Theatre on Atlantic avenue.
move into the new summer season with mann, who sold his group of houses to the and Garden Theatres, was in Ocean City
top notch shows, according to Merlin Paul, Hamid circuit several years ago , , . Movie with Mrs. Schnepf on his day off . . .
Willard
Shaffer, in charge of maintenance for
general manager. The Strand Theatre comedian Mickey Shaughnessy was held
opens F^-iday (26' with "The Horse Soldiers."
The Casino opens Wednesday (24) Room. He visited all the radio and tele-
to Chicago .
over for the third week at the Celebrity the R&F Theatres, returned from a visit
Polland, U-I publicist,
with "The Nun's Stoiy." The Shore gets vision stations in town to talk about the was in , . . Charles Hadel, assistant at the
the season under way the same day (24) past, present and future films he worked Playhouse, was on vacation, spending most
with "Say One for Me" and the Regent in . . . Han-y Freeman, former publicity of his time on the bay fishing . . .
Irving
had "South Pacific" for its first playdate man for the Fox Theatre, is now filling the Cantor, manager of the Hippodrome, is
Pi-iday il9). Bud Hunt, owner of the seashore
town circuit, has added a Jungleatre.
where he'll visit his
same position at Shapiro's Arcadia The-
planning a vacation trip in New York state
parents.
Jofinaiftc
Greater Crater Ar
MAXIMUM LIGHT
Virginia—ChorU
4-4.)
Theoti
Veterans Electrical Con
kins—832
mbio— R, & S. Theotre
Stariing 3-8938
Thcottc Supply, Chorlestoi.—

could
^

!
has
'
records;
1
ployers;
HOLLYWOOD
NEWS
PRODUCTION
(Hollywood Office—Suite 219 at 6404 Hollywood Blvd.. Ivan Svear, Western Manager)
CEINTER
Artists Managers
Under Strict Law
SACRAMENTO—A bill tightening re-
strictions on California artists managers
!
been signed by Gov. Edmund G. Brown.
The law, which becomes effective September
15, sharply defines the responsibilities
of an artists manager and provides
that license applicants must be of "good
moral character." It also offers protection
to artists by requiring managers to keep
preventing fee-splitting with emforcing
repayment to artists of
advance fees where there turns out to be
no job, and preventing managers from
booking artists in strike situations without
first notifying the artist.
TV Academy Re-Elects
President Ackerman
HOLLYWOOD — Harry Ackerman has
been re-elected president of the Los Angeles
chapter of the Academy of Television
Arts and Sciences for a third term. At the
same meeting the board of governors ended
the Fred Astaire "Emmy affair" by declaring
that the actor-dancer had rightfully
won his award and must keep it.
Others elected; Fred DeCordova, renamed
first vice-president; Louis F. Edleman,
second vice-president; June Lockhart.
renamed secretary, and Fred Berger, treasurer.
New governors: CBS-TV coast chief
engineer Les Bowman, actor Wendell
Corey; ABC-TV vice-president Sandy
Cummings, producer Gail Patrick Jackson,
director Ralph Nelson, writer Rod Serling
and cinematographer Lester Shorr.
Remaining on the board for a second
term are Ackerman, Berger, Duncan Cramer,
DeCordova, Edleman, Glen Glenn,
Wilbur Hatch, Miss Lockhart. Michael
McAdam, John Meehan. Walter Strenge,
Paul West and Paul Weston.
Elected to the national ATAS board of
trustees were Ackerman. DeCordova, Mrs.
Jackson. Loren Ryder and Serling. Reelected
were Fenton Coe, Edleman, Weston,
Jane Wyatt and Wayne Tiss.
Taking part in signing the "Ben-
Hur"-Egyptian Theatre pact were
Sol C. Slegel (seated center), MOM
vice-president in charge of production;
James Carbery (seated left), western
division manager of the United Artists
Theatre Circuit, of which the Egyptian
is the flagship house, and James Byrne
(seated right), MGM sales manager.
In the rear are WiUiam Wyler and
Haya Harareet, feminine star of "Ben-
Hur."
Pat Boone Options
Polish War Story
HOLLYWOOD—Singer
Pat Boone, who
recently gained a conditional release from
his 20th-Fox contract and is now able to
make pictures for other companies, has
optioned "Beyond the Mountain," a British
novel by Alexander Ramati, for production
by his own Cooga Mooga Productions. The
story involves two Polish war prisoners and
their escape from Russia.
Boone has next on his schedule the
starring duty in "A Journey to the Center
of the Earth." a coproduction between his
own firm and 20th-Pox. He has also agreed
to bring at least one more coproduction
deal to
the studio.
Hal Wallis Signs Fourth
HOLLYWOOD—Hal Wallis has signed
professional model, Cindi Wood to a longterm
multiple picture contract. He spotted
her in New York. She is the fourth girl
signed by Wallis recently, the others being
No Damages to Bradbury
Joan Blackman, Dina Merrill and Donna
HOLLYWOOD — Writer Ray Bradbury,
Douglas.
who filed plagiarism charges against
screenwriter Robert Alan Aurthur, was denied
damages in Judge Leon Yankwich's Zugsmith-MGM Contract
U.S. court last week. He had accused Aurthur
of drawing his television play, "A tract calling for MGM to have first call
HOLLYWOOD—A new nonexclusive con-
Sound of Different Drummers" on Playhouse
90 from his book, "Fahrenheit 451" by the producer and the studio. It extends
on Albert Zugsmith's services was signed
and subsequent short story, "The Fireman." seven years.
BOXOFFICE June 22, 1959
Ben-Hur Into Egyptian
In Fall for Two Years
LOS ANGELES — "Ben-Hur" was the
basis of the biggest contract ever signed
for any entertainment attraction here, and
as a result the big-budget MGM production,
directed by William Wyler, will open
at the Hollywood Egyptian Theatre in
November.
The contract was signed by Sol C. Siegel,
vice-president in charge of production;
Jack Byrne, MGM sales manager, and
James Carbery, western division manager
of the United Artists Theatres circuit of
which the Egyptian is the flagship house.
The unusual specification of the deal was
the unprecedented schedule of an engagement
of two years.
Renovation of the Egyptian will start in
the fall to convert the house to the bigscreen
dimensions of "Ben-Hur," which
will be exhibited in the new MGM Camera
65 process, double the size of conventional
film.
Five years in preparation and a year
before the cameras in Rome, "Ben-Hur"
has a cast of thousands headed by Charlton
Heston, Jack Hawkins, Haya Harareet
and Stephen Boyd. In addition to 425
speaking parts, the production utilized
20,000 extras and bit players in some of
the major sequences.
Dual 'Concert in Comedy'
One TV, Other for Theatres
HOLLYWOOD — "Concert in Comedy"
has been announced by Fi-yman Enterprises
as a dual theatrical and television project.
Mickey Rooney, partner with his manager
Red Doff in the company, will star in both
versions, while Doff will be the executive
producer.
Sketches of Charlie Chaplin, the Jackie
Gleason characterization of Reggie Van
Gleason, Laurel and Hardy, Ed Wynn and
the like are to comprise the television version,
which is to be a fall spectacular. It
will be merely a sequence-type show, however,
for theatrical release a definite storyline
will be written with the same
characters involved.
Sound Editors Elect
HOLLYWOOD—Joe Kavigan was elected
the president of the Motion Picture Sound
Editors, Gene Marks vice-president, Leonard
Corso recording secretary, Dick Jensen
corresponding secretary, and Mort Tubor
treasm-er.
W-

Superman Tragedy Enters Fight
By Actors for Income Tax Relief
HOLLV^VOOD — Actor George Reeves,
45. star of televisions Superman series
and film star who began his motion piclure
career 20 years ago. shot and killed
liimself June 16.
In response to a number of requests for
comment from the Screen Actors Guild on
reports that Reeves' death was precipitated
by career problems. John L. Dales,
the guild executive secretary, said: "The
Screen Actors Guild has no knowledge regarding:
the circumstances of the unfortunate
death of oui- member. The guild
has long recognized the grave difficulties
created for an actor who gets so well established
in a particular role that he cannot
find employment in any other. This
was true to a certain degree in theatrical
motion pictures but is even more evident in
television pictures. It was for this very
reason that the guild established by collective
bargaining the principle of residual
payments to actors for reruns of TV films.
It is also one of the reasons why the guild
is working for income tax reforms to allow
tax averaging over a period of years, rather
than to continue the present confiscatory
tax rates during peak earning years."
Reeves, who began his film career with
a bit part in "Gone With the Wind." had
appeared in numerous pictures in
to his video role.
Sidney Harmon Heads Unit
To Film 'Michelangelo'
HOLLYWOOD—The Michelangelo Co.
has been formed by producer Sidney Harmon,
director Richard Quine and writer
Michael Blankfort for the sole announced
purpose of filming the pictm-e "Michelangelo."
a biography of the famous Italian
artist.
The trio indicates plans will take more
than a year on the project, which is said
to be budgeted near $5,000,000. It will be
shot in Italy and based on an unpublished
biography of the sculptor-painter-architect
which Harmon earlier had commissioned
Thadeus Ashby to write.
Blankfort is to write the screenplay and
will leave this fall to seek locations. He is
currently engaged in writing and producing
Columbia's "Night Circus" and will embark
on the new project when this is completed.
The new production company has not yet
announced release plans for "Michelangelo."
Oil Test on MGM Lot
HOLLYWOOD—The Culver City Council
has i.ssued a permit to Continental Oil Co.
to drill for oil and gas on the MGM property.
Olen Lane of the oil firm indicated
operations will begin within the next few
weeks, east of Overland avenue between
Washington and Culver boulevards.
To Screenplay 'The Stairs'
HOLLY WOOD—Irving Ravetch and
Harriet Prank ji-. will write the screenplay
of "The Dark at the Top of the Stairs."
William Inge's hit Broadway play, which
Warner Bros, will film soon.
W-2
'Paul Jones' Preview
On Board Carrier
HOLLYWOOD — Representatives of the
press will travel to San Diego via train
and ship next Wednesday (24i and Thursday
for a high seas preview of Samuel
Bronstons "John Paul Jones." scheduled
by Warner Bros, in cooperation with the
U. S. Navy. Also on hand will be film and
TV stars.
The preview guests will attend an "admiral's
dinner" in private club and dining
cars aboard a Santa Fe "John Paul Jones"
special en route to San Diego, with guests
of honor including Capt. R. E. C. Jones,
fleet air commander and Cmdr. Jack Tripp,
executive officer of the USS Bennington!
on which the preview will be held.
After spending the night at the Coronado
Hotel, the press folk will board the
Bennington to watch off-shore maneuvers
conducted by the attack carrier. The climax
of the day's events will be a triple
showing of the Technirama story of the
naval hero.
OFFICIAL HOSTESS — Natalie
Wood, film star, served as the official
hostess at the Warner Bros. California
Upbeat Cavalcade sales convention in
Los Angeles June 17-19, Bernard R.
Goodman, vice-president in charge of
domestic operations, is shown presenting
Miss Wood with her badge on the
studio set of "Cash McCall," in which
she co-stars with James Garner.
Bill Castle Mulling
Big-Budget Chiller
HOLLYWOOD — William Castle,
whose
"House on Haunted Hill" is currently drawing
heavily all over the country, has reportedly
scheduled another monster
type picture, "Mr. and Mrs. Monster" as
the second of a fom--picture deal with Columbia.
He indicated it may be one of the
first big-budget pictures he has ever made.
A figure around $2,000,000 has been
tentatively quoted.
Castle made "Haunted Hill" film for a
reported $390,000 and feels sui-e that it
will bring a domestic retui-n of more than
$2,000,000. He currently is completing his
first at Columbia. "The Tingler," which
stars Vincent Price and Judith Anderson.
This film is said to be at a cost of somewhere
ai-ound $485,000.
Richard Widmark and Fi-ank P. Rosenberg
will join forces to film the Helen
Maclnnes novel. "North From Rome," with
Widmark to star. United Artists will release.
Oscar Saul wrote the screenplay and
filming is slated to begin on September 28.
Jerry Wald will launch his production
of "Hound Dog Man" July 15. making a
total of four Wald properties rolling at the
same time. Don Siegel will direct and teenage
singer Fabian will star. "The Best of
addition
Everything" is currently under production,
Rush 'The Oregon Trail'
"Beloved Infidel" is due to start shortly
LOS ANGELES— Producer Richard Einfeld
and director Gene Fowler jr. will rush being readied. All are for 20-Fox release.
and "The Stoi-y on Page One" is now
the completion of the 20th-Fox release,
"The Oregon Trail." in order to have the The second production for the newly
film ready to take part in Oregon's Centennial
celebration this fall. The film stars Plato. Charles and Spyros Skouras jr..
formed Artys Picture Corp. headed by
Fred MacMurray. William Bishop and Nina
Shipman.
will
be "The Joyful Begger." an historical novel
by Louis DeWohl based on the life of St.
Francis of Assisi. Eugene Vale is penning
the screenplay which Plato Skouras will
produce in Italy and the Middle East late
this fall.
Also on Artys' schedule is "California
Street," a new tome by Niven Busch for
UA release.
Associated Pi-oducers have completed
preparations to film "The Condemned Patrol"
next month for 20th-Fox release. The
film is to be produced by Gene Corman,
with Bernard Kowalski directing. Johri
Lupton. Ziva Rodann and Brett Halsey
are starring.
Herts-lion Pi-oductions will enter feature
film production with "Man Beneath
the Sea." a science-fiction story by Patrick
Smith. The company has been engaged
in filming the "What Are The
"
Odds? television film series for Official
Films syndication to date.
The feature wiU be produced and directed
by Kenneth Herts, with Karen Kadler
and Vikki Duggan as his feminine leads.
Larry Leshonsky Leaves
LOS ANGELES—Larry Leshansky has
terminated his association with Warner
Bros, as coordinator of field sales activities.
MGM Signs Up Maggie Pierce
HOLLYWOOD— Maggie Pierce was
signed to a new long-term exclusive contract
by MGM.
BOXOFFICE June 22, 1959

. . handcuffs
Vogue in Hollywood
Is Being Renovated
HOLLYWOOD— $250,000 has been budgeted
for complete redecoration and refurbishing
of the Vogue Theatre, a Fox
West Coast first-run house located on
Hollywood boulevard. William H. Thedford.
general manager, said the theatre will be
closed approximately two months.
Among the improvements are complete
reseating, new projection and sound equipment
usable for all systems, new carpeting
and draperies, a new marquee and a vertical
sign, a terrazzo front and the installation
of a 57-foot wall-to-wall screen.
The job is being supervised by J. Walter
Bantau, PWC technical director.
AFM and Guild Still Swap
Charges Despite NLRB
HOLLYWOOD—The American
Federation
of Musicians Local 47 filed fonnal
protest over the result of the NLRB election
of major studio musicians, by which
the Musicians Guild of America retained
union shop provisions of its basic contract.
AFM claims the producer lists of 1,402
eligibles were some 400 in excess of its
list.
Anticipating the AFM protest, the MGA
had filed a brief earlier in the week against
Local 47 claims that might be advanced.
AFM contends several bands which never
recorded for films were listed by the producers
as being eligible for voting on the
proposal, in addition to a number of musicians
now deceased. MGA states that the
ATM brought musicians from Las Vegas
to vote.
A sm-vey of the eligible list will be instituted
by the Los Angeles NLRB office.
Senior Publicists Wage
Tilted to $223 a Week
HOLLYWOOD — The Publicists Assn.
lATSE Local 818. voted to approve the new
WB Music Dept. at Peak,
Scoring Five Features
HOLLYWOOD—Warner Bros, music department
has reached a seven-year high
in activity with the recent signing of
Leonard Rosenman to score "The Bramble
Bush."
The head of the Burbank studio's music
department, Victor Blau, has announced
five feature films and eight hours of television
currently being scored. "The FBI
Story," "A Summer Place," "Guns of the
Timberland" and "Yellowstone Kelly" are
currently being scored and soon to be released.
iirvv OWN through the years, controver-
|ll» sies have been an apparently integral
factor in the motion picture
industry. And why not? They are usually
productive of some publicity, even though
not always of the best variety. But sometimes
they are prolonged to a degree
where they perform a disservice to the
trade.
Be that as it may, considerable space—at
least in the tradepress—was devoted to
the recent knockdown-drag-out battle

. . . Due
. . Jack
. . M.
. . Prior
. .
. . . John
. . . Harry
. . Bob
——
—
—
—
—
—
——
LOS ANGELES
"y^riety Tent 25 has joined forces with The
Masquers and the Assistance League to
present a charity show at the Hollywood
Bowl September 11. Top name talent is
expected to be rounded up for the event
to the resignation of Claude Kenner.
manager for United Artists Theatres
in Long Beach, several managerial changes
.wicKwmA-imimmm
THE SERVICE YOU WANT
THE SERVICE YOU GET
IS
on uour Special Trailers from
mOTIDD PICTURE SERVICE Go
125 HYDE ST. SAN fRANCISCO (2). CALIF.
Gerald L Karski.... Pres ident
appreciation of Tent 25. Harvey Westphal
of the Coca-Cola Co. was the donor of all
prizes given away at the dance.
Jerry Zigmond, district manager for
United Paramount Theatres, returned from
a San Francisco business trip . . . Barclay
Contract to Seilla Gabel
HOLLYWOO D—Seilla Gabel, Italian
actress and onetime standin for Sophia
Loren, who makes her American film bow
in "Tarzan's Greatest Adventure," has been
signed by Producers Sy Weintraub and
Harvey Hayutin to a nonexclusive five
picture pact over the next six years. The
producers have three more films in preparatory
stages to be made during the next
\2 months and plan to bring Miss Gabel
here to appear in one or two of them.
'Jane' and 'Room 43'
Are Big in Seattle
SEATTLE— "It Happened to Jane," the
new offering at the Fifth Avenue, won top
honors with a strong 165 for its first week.
Still holding up well is "Some Like It Hot,"
w-hich wound up a very good seventh week
at the Paramount with 130. Two top at-
trip . . .
.
Ardell. vice-president of B. P. Shearer Co..
have been made. Jim Carbery.
went to
the
Chicago to
division
attend a convention tractions, back for reruns at regular prices,
manager, O'Neill, announced the following
salesman, and M. J. E. were "Around the World ." . . at the Blue
switches: Mark Hcnbrix from the Four
McCarthy, manager at Allied Artists, were Mouse and "Sleeping Beauty" at the Music
Star to United Artists. Long Beach, with
back from an Arizona business trip Box.
. . .
Paul Quigley of the Washington
Bob Perlmutter.
at Pasadena
moving to the Four Star, and Albert
Stein Enterprises
(Average Is 100)
district
Blue Mouse—Around the World in 80 Ooys (UA),
manager in San Diego, was at the home office.
Coliseum Room 43 (Cory) 150
2nd wk., 2nd d.t, run 105
Szobo taking over as city manager in Pasadena
Fifth Avenue If Happened to Jane (Col) 165
in addition to the manager post at
Music Box— Sleeping Beauty (BV), 1st wk.
According to Norman Jackter, district at regular prices 110
the United Artists Theatre in that city. manager for Columbia, announcement Orpheum Shoke Hands With the Devil (UA)...
is
85
Paramount Some Like It Hot (UA), 7th wk. ...130
Mike Levinson, independent
forthcoming
film
of
distributor,
is readying his first combination
an important sales drive
Novak. Air Dispatch manager, Sudden Summer Pulls
release to be announced soon was in
. . . Lester. Memphis on business . Helm
son of Jack Y. Berman. and a student
has been
at
named
Rug on LA Houses
district manager by Fred
Loyola, will leave on a European Stein Enterprises
trip this
in charge of out-of-town LOS ANGELES—A burst of hot weather
month . . . Estelle Forman. Columbia theatres . . . Bill
clerk,
Bromstein, Sunair Drive- and the accompanying summertime activities,
book-
coupled with limited new product,
is now with Fred In,
Stein Enterprises Cathedral City, was on the Row
.
Gladys Collins, secretary to Roy ing.
has put local grosses on the downward
Dickson,
trend. The top spot
was
remained "Room at
on a vacation . J. E. McCarthy,
the Top." with 200 per cent.
manager
"Some Like
at Allied Artists, won the recent
It Hot" following with 120
Variety Club gin rummy tournament . .
L.A.
.
Bullock's in
and "The Young
Salute
Philadelphians" with 100.
Lloyd Miller. Bakersfield drive-in operator,
To UA's 40th Anniversary Beverly Canyon Inspector Maigret (Lopert),
was in a hospital a few days for minor
3rd wk 85
surgery.
LOS ANGELES — Bullock's downtown Chinese Some Like It Hot (UA), 10th wk 120
Los Angeles department store honored the Downtown Paramount ond eight
Shake Honds With
drive-ins
Charlie Bragg jr., Johnnie Filbert jr. United Ai-tists "40 Years of Movie Making"
the Devil (UA);
House on Haunted Hill (AA), 2nd wk 85
and their wives went to June Lake on a
fishing
anniversary with a huge exhibit of motion Egyptian, State The World, the Flesh and the
Ruth Sitton. secretary to picture paraphernalia. The material, hundreds
(MGM), 3rd wk
Room at the Top (Cont'l), 4th wk.
Devil 50
Fine Arts
.200
Judy Poynter. Film Booking Service, was
of items marking many phases of
Four Stor Compulsion (20th-Fox), 8th wk 100
back following a vacation . to their the industry, went on display in 16 windows
Hollywood and four dnve-ins— Pork Chop Hill
(UA); Mochete (UA), 3rd wk 90
as well as in special areas within
leaving to join Pacific Drive-In Theatres.
Hollywood
the
Paramount The Young Philadelphians
(WB), 4th Minnie and Ruth Sussman,
wk
longtime Fox large store. Most of it is from private collections
Orpheum, Pontages Rood Racers (AlP);
100
and is said to be one of the larg-
West Coast employes, were given a luncheon
Doddy-O (AlP) 65
at the Nikabob cafe.
gatherings of this type ever assembled
Vagabond Pother Pancholi (Harrison), 9th wk.. 90
Vogue, Worner Downtown and two drive-ins
est
Charlie
local MGM
Geary,
exchange,
sales manager
returned
at
from
the
a
It
at one time. Film leaders
Hoppened to Jane (Col);
are hoping the
Fire Down Below (Col), reissue,
event will be a forerunner in public relations
Warner Hollywood South Seas
2nd wk 60
Adventure
(Cineromo),
three-week vacation trip to London. Paris
advancing the
37th
proposed Hollywood
wk 95
and his native Budapest . . . Stan Lefcourt.
movie and television mu.seum.
Pacific Drive-In Theatre executive, was on
Several stars and
'Philadelphians' Enjoys
film executives were
a vacation . Berwick, Columbia exploiteer.
reports that former boss Mike exhibit Monday (15 >. among them Edward DENVER— "The Young Philadelphians"
present at the opening ceremonies of the Good Denver Opening
Newman. 79, who has been ill for a year
G. Robinson. Ernest Borgnine, Wendell led all other first-run offerings by a wide
or so, is getting along fine and would like Corey. Julie Adams, Don Murray, Joe Lansing
margin. "The Shaggy Dog" was fine in a
and oldtime film favorite, Francis X. fifth week and looked set for a sixth.
to hear from his friends along the Row.
Address him at 14258 Gilmore Ave., Van Bushman. The exhibits Included some Aladdin— Gigi (MGM), 2nd wk.,
30
2nd d.t. run 70
Centre Room at the Top (Cont'l) 1 20
Nuys, Calif. Berwick says that Newman Is costumes, from those worn by Mary Pickford,
Denham Loving You (Pare);
King 80
In there pitching and has story offers
Douglas Fairbanks sr., Vllma Banky
Creole (Para), reissues
still
Denver The Shaggy Dog (BV), 5th wk 100
from a number of Hollywood producers. and Rudolph Valentino in silent pictures, Esquire Orders to Kill (UMPO) 80
to more recent ones worn by Glna Lollobrigida,
Lakeshore Drive-in Gigantis, the Fire Monittr
The women of Variety held their annual
Yul Brynner and William Holden.
(WB);
Orpheum
Teenagers From Outer Space (WB) 100
The Mysterions (MGM);
spring dance June 6 at the Valley Colonial Also displayed were costume jewelry worn King of the Wild Stallions (AA) 75
House. Mrs. June Westphal. president, presented
Paramount The Young Phllodelphlons (WB)....170
in films, props, old posters. "Oscars," film Volley Onve-ln Gigantis, the Fire Monster (WB);
Tent 25 a check for $3,000 for the ads. etc. Film colony citizens, among them Teenagers From Outer Space (WB) 70
benefit of the Variety Boys Club. In the Mary Pickford, as well as the William S.
absence of Chief Barker Lloyd Ownbey. Hart Memorial,
'Like It
Academy Hot'
of Motion Makes News
Picture
Arts and Sciences, UA archives and On Frisco's Market St.
Mort Scott, assistant, accepted in the name
of the Boys Club and expressed the deep other sources, loaned the material. SAN FRANCISCO—Favorable critical reviews
of good product gave Market street
boxoffices a lift. The big news still was
"Some Like It Hot," the seventh week of
which was bigger than the sixth. "He Who
Must Die" was a strong opener at the
Vogue.
Fox Go, Johnny Go! (Howco); The Cosmic Man
(AA) 125
Golden Gate Pork Chop Hill (UA); Machete
(UA), 2rvd wk 100
Poramount ^Shonc (Poro), reissue; Time Lock
(SR) 100
St. Francis—The Young Phllodelphlons (WB), 2nd
wk 125
Stoge Door—Gigi (MGM), 49tti wk 300
Vogue He Who Must Die (Kossler) 200
United Artists Some Like It Hot (UA), 7tti wrk. 200
Wortield—The World, the Flesh and the Devil
(MGM), 2nd wk 1 00
BOXOFTICE June 22, 1959

TWO OF HOLLYWOOD'S
HOTTEST NEW STARS!
THEY'RE THE GINCHIEST'
:ONTACT YOUR Jlm^nliiaru^^
EXCHANGE
iERICAN INTERNATIONAL
PICTURES of DENVER
2145 Broadwoy
DENVER 5, COLORADO
TAiMr 5-2263
FAVORITE FILMS
J. B. CUMMINS
2316 Second Arenue
SEATTLE 1, WASHINGTON
Main 4-6234
FAVORITE FILMS
N. P. JACOBS
1928 So. Vermont Avenue
LOS ANGELES 7, CALIFORNIA
FAVORITE FILMS
HAL GRUBER
255 Hrde Street
SAN FRANCISCO 2, CALIFORNIA
AMERICAN INTERNATIONAL
PICTURES
FRED C. PALOSKY
252 East Pint South
SALT LAKE CITY, UTAH

. . The
and
. . . Irving
. . . John
. . Luck
. .
. .
SAN FRANCISCO
HI Adolph, aide to John Parsons, the circuit
executive, left on a vacation Friday
'19 1, and when he returns will be
bringing Miss Ruth Gelber back as Mrs.
Al Adolph . Ed Scheelines. (manager
i
of the Coronet Theatre celebrated a wedding
anniversary in Palm Springs . . . Mary
Gault of the Telenews Theatre left on a
month's vacation with her daughter Connie.
They were to be joined in Long Beach
"
by hubby "Blackie. from there the
three will travel to Michigan.
Ray Duddy, district manager for Lippert
Theatres in Modesto area, was back on the
job following an accident . . . Harry Ludwig,
purchasing agent for Lippert Theatres,
is back in his office following a trip
thj-ough Oregon and down through the
valley, taking inventory of the circuit's
drive-in
theatres.
Sam Sobel, Tower Pictures, is conval-
WAHOO is
»h*
boxofHce attraction
to increase business on your
"off-nights".
Write tnday for complete
details.
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Ookten St. SkekU, llllnoli
escing at his Marin County home after a
stay in Palo Alto Hospital several weeks
"Bud" Levin was in Mount Zion
Hospital with a pinched nerve. Cousin Sam
C. showing signs of recovery, will be released
next week . to have such
thoughtful grandparents! Phil Harris III.
is being taken on a trip through the northwest
and Yellowstone National Park for
his tenth birthday present by Mr. and Mrs.
Roy Cooper.
A bouquet of orchids and a vote of
thanks go to Dick and Agnes Eckels. Dick
with his know-how and burning the midnight
oil. lined the walls of the Variety
Thrift Shop with useful shelves, which
Agnes filled with merchandise. The store
is not only more attractive but more convenient
for the ambitious women who donate
their time every Friday to the cause
of the Blind Babies ... In the summer
bowling play of the Variety Club, The
Splendid Splitters are five games ahead of
the second place Four Plus team. High
game for the Giant Killers was rolled by
Alan Steuer with 222 and for the Splitters
by Jo Di Maggio, 179.
Newspaper reports to the contrary, theatre
television showings of the Patterson-
Johansson world heavyweight title fight
will be presented in the Telenews, Golden
Gate and Paramount theatres here June 25
Parsons has appointed John Reason
as manager of the newly redecorated
Piedmont Theatre in Oakland ... An institutional
campaign by northern California
Fox theatres was plugged over
radio. TV and newspapers the first two
weeks in June with the slogan, "Yours to
Enjoy. Our Film Fiesta—June 17-30."
Artists Groups Agree
On Merger Plan Study
HOLLYWOOD—The feasibility of a merger
between the American Federation of
Television and Radio Artists and the
Screen Actors Guild will be looked into by
David L. Cole, noted consultant in labor
affairs who has been selected by the two
unions to conduct a study. SAG President
Howard Keel and AFTRA head Clayton
"Bud" Collier said the merger study will
start immediately.
DENVER
J^arry Starsmore, general manager for
Westland Theatres, and his family are
enjoying a European tour for a month .
Sam Dare, Columbia salesman, returned
from a vacation trip to New York City .
Jack Micheletti. new assistant manager of
the Paramount Theatre, Is the son of Jim
Micheletti, salesman for MGM . . . Connie
Wubbenhorst of Cooper Foundation Theatres
is the new president of the WOMPI.
She was elected to the post following the
resignation of Jerri Hazlewood.
Willard Lay, office manager for Apex
Films, is a patient in Veterans Hospital
. . . Bill Ramsey, manager of the Vogue
Theatre, was badly shaken up in an automobile
accident in which his small foreign
car was completely demolished . . .
Filmrow was saddened by the death of
George Tucker, buyer-booker for Albuquerque
Theatres, who died following a
heart attack.
Bob Selig, president of Pox Intermountain
Theatres, was awarded a honorary
degree of Doctor of Public Service by Denver
University during its commencement
exercises. The degree, first of its
kind awarded an individual associated with
Denver University, was granted for the 11
years of service given the university by
Selig in his post as chairman of the board
of
trustees.
Bob Smith has purchased the Fox Theatre
in Longmont from Fox Intermountain
Theatres. Smith was a partner with Joe
Ashby in the operation of theatres in
Steamboat Springs and Oak Creek for
some 16 years prior to his selling out several
months ago.
Filmrow was most busy with visits from
Mr. and Mrs. Lester Adrian, Dillon. Dillon;
M. Phillipsen. Corral Drive-In. Hudson:
Frank Aydelotte. Aggies, Fort Collins; John
Sawaya, Strand. Trinidad; J. K. Powell,
Cliff, Wray; Donald Poulos, Paonia, Paonia;
Jerry Shinbach, in from Chicago to
set bookings for his Lakeshore Drive-In,
Denver: Marie Goodhand, Goodhand, Kimball,
Neb.; Sam Feinstein, Kar-Vu Drive-
In Brighton, and Claude Graves, Flatlrons,
Boulder.
n 2 years for $5 D
THEATRE
STREET ADDRESS
1 year for $3 3 y«ot» for $7
n Remittance Enclosed Send Invoice
TOW.^ ZONE STATE
NAME
POSITION
yiHTlIlll^THE NATIONAL FILM WEEKLY 52 issues a vear
82S Van Brunt Blvd., Kanios City 24, Mo
Denver WOMPI Promoting
Two Service Progrcans
DENVER—The -WOMPI has become a
group of philatelists this month. As a service
project, all members are collecting cancelled
postage stamps which are then sold
to stamp collectors on a per pound basis.
Proceeds from the project are used to help
defray the expense of patients in the Swedish
sanitarium, Englewood.
The work, which involves soaking, cutting,
trimming and sorting postage stamps,
is most tedious. Eight members have spent
over 55 hours on the project. A deluge of
postage stamps is expected near the end
of the drive.
WOMPI also made arrangements for the
mobile X-ray unit which appeared on Filmrow
June 16. 17. As a service project, members
distributed registration cards to business
concerns in the area and followed
through to see that chest X-rays were
.secured.
W-6 BOXOFFICE June 22, 1959

-
. . Mail
.
.
.
C'X^cuUve ^fuw^e/U
East: William Dover, Disney stxjry department
head to London to scout literary
properties for future production.
West: J. R. Grainger, president of Intercontinent
Releasing, back from New Orleans
and Dallas. Producer Arthur Pi-eed,
back from a six-week stay in Europe.
East: Director Henry King, to Gotham to
scout locations for "Beloved Infidel."
West: Henry Pitt, president of ABC
Films, from Gotham. Producer Ted Richmond',
back from a year in Spain where
he lensed "Solomon and Sheba" for UA.
Harold Mirisch, in after six weeks in Europe.
East: Samuel Goldwyn jr., to Texas and
Ai-izona to screen candidates for "The Adventures
of Huckleben-y pnrm."
West: Producer Benedict Bogeaus and
director Byron Haskins, back from Mexico
following completion of principal photography
on "Jet Over the Atlantic."
East: U-I President Milton Racknul,
to New York.
West: Dii-ector Mervyn LeRoy, back from
Gotham and Washington conferences on
the release of "The FBI Story."
East: Producer Raymond Stress, to New
York for huddles on release: of his UA feature,
"A Terrible Beauty."
West: William Perlberg and George Seaton,
in from Copenhagen.
West: Herman Cohen, back from Frisco
where he worked on the opening of American
International's "Horrors of the Black
Museum." Uoyd Lind, general sales manager
of Interstate Television Corp., Allied
Artists TV subsidiary, in from New York
for meetings with Steve Broidy and George
D. Burrows. Harold Wirthwein, division
sales manager of AlUed Artists, back from
Seattle where he supervised the conversion
of the Seattle exchange to a company
owned operation.
West: George J. Schaefer, sales vicepresident
of Carlyle Productions, from New
York for conferences with Otto Pi-eminger
regarding the premiere and release of
"Anatomy of a Murder."
East: American International Pictures
toppers James H. Nicholson and Samuel
Z. Ai-koff, to New York to view "Sheba and
the Gladiators," as well as complete the national
campaign for "Diai-y of a High
School Bride."
Eric Orbom. U-I, Dies
HOLLYWOOD—Eric Orbom, 43, an art
director at U-I since 1946, died recently
of a heart attack. He is survived by his
wife Greta, and three children, Eric jr.,
now in the Navy, Jan, and Ingrid.
BOXOFFICE June 22, 1959
Russian Festival Second
To Be Given Recognition
SAN FRANCISCO — In the matter of
recognized international film festivals the
Russians must take second place to San
Francisco. With the recent approval of a
motion picture competition to be held in
Moscow this summer, the International
Federation of Film Pi-oducers Ass'n has
given the Russians the same recognition
which was dealt to San Francisco in
Pebi-uaiT 1958.
Irving M. Levin, director of the San
Francisco International Film Festival, said
that the annual motion picture competition
here is one of the first to have been "recognized"
after the long-standing fetes at
Venice. Cannes, Berlin and San Sebastian.
Spain, It will be held at the Metro Theatre
here November 11-24.
"It was a year ago in Februai-y when San
Fi-ancisco received its official recognition
by the Federation," pointed out Levin.
"We are also the only western hemisphere
film competition event to have this rating."
Oregon Exhibitors
To Portland Aug. 11
PORTLAND, ORE.—The annual oneday
convention of the Oregon Theatre
Owners Ass'n, an affiliate of Theatre Owners
of America, will be held at the Benson
Hotel here August 11. The session will
be followed the next day with the organization's
annual golf tournament and fundraising
for the Will Rogers Memorial Hospital.
Albert Forman, president, said that the
two-day program would be tied into Oregon's
centennial celebration and that it
was hoped that the premiere of 20th-
Fox's "The Oregon Trail" could be staged
at about the same time.
An invitation has been sent to Oregon
Senator Richard L. Neuberger to address
the August 11 meeting. George Roscoe,
TOA's director of exhibitor relations, also
will be among the speakers.
Teen Preem at Wilshire
^
YqX 'Pennies On oOth
HOLLYWOOD—Paramount will adopt a
new premiere tactic for the Danny Kaye
film. "The Five Pennies." with a matinee
teen preem slated for June 30 at the Pox
Wilshire Theatre.
Tuesday Weld, featured in the picture,
SEAlll£
fJarold Wirthwein, Allied Artists western
division sales manager, was in town
from Hollywood to convert the local Allied
Artists exchange to a company-owned
operation. It was formerly operated as a
franchise-owned branch by Allied Artists
Productions of California, headed by Mel
HulUng of San Francisco.
Variety will hold a benefit show Monday
evening i29i at the Magnolia Theatre to
help raise $10,000 for equipment to be
used at the Heart Hospital. The memorial
will be known as the Arthur J. Sullivan
Memorial in recognition of the fonner exchange
manager of United Arti-sts Corp.
Among Northwest Releasing attractions
scheduled here are Jerry Lewis July 10-12
at the Orpheum and Harry Belafonte at the
Orpheum July 26. 27 orders are
.
now being taken by Northwest Releasing
for "My Fair Lady," which will play here
from August 17-29. Ticket sales start July
.
13 . . "South Pacific," returning at regular
prices, has been set for the Lewis and Clark
Theatre the latter part of June. It is now
playing at the State in Spokane. Another
coming attraction is "Say One for Me,"
which opens Wednesday

greeted
Motion Picture Museum Assured
By Los Angeles County Board
HOLLYWOOD—Final steps toward the
establishment of the long-awaited motion
picture museum were made Tuesday

—
— —
—
Xapone' Still Scores
With Chicagoans
CHICAGO—Grosses the past week indicated
that the holdovers which were in the
majority had fulfilled obligations to the
boxoffice. Of the newcomers, "The Beatniks,"
booked into the Oriental for a limited
run, had a nice opening.
"Gigi" at the Loop Theatre had a fine
weekend business in its 15th week. "South
Seas Adventure" in the 37th week at the
Palace inched up.
(Average Is 100)
Copni ^Naked Truth (SR); Bermudo Affoir
(Roach) '60
Cornegie The Sound ond the Fury (20th-Fox),
2r>d d.t. run 155
Chicago The Young Philodelphions (WB), 3rd
Esquire—^Room'ot the Top (Cont'i), 7th wic 155
Gorrick—The Shaggy Dog (BV), 12th wk ISO
LoO(>—Gigi (MGM), :5th wk 170
AAcVickers The Diary ot Anne Frank (20th-Fox),
7+h wk
1 60
Morvroe Bend of the River (U-l); The World
in His Arms (U-l), reissues 145
Oriental The Beatniks (Borjul) 190
Poloce ^South Seas Adventure (Cinerama),
37th wk 225
Roosevelt It Happened to Jane (Col), 2nd wk. ..175
State Lake Pork Chop Hill (UA), 4th wk 200
Surf—He Who Must Die (Kassler) 155
Todd's Cinestage—Al Capone (AA), 5th wk 215
United Artists—Some Like It Hot (UA), 12th wk. 155
Woods The World, the Flesh, and the Devil
(MGM), 4th wk 150
World Playhouse The Bed (Kingsley), 2nd wk.,
'Al Capone' and 'Room at Top'
Are Held in Kansas City
KANSAS CITY— In a week which saw
spotty business over most parts of the
country, local first-run houses did pretty
well. "Al Capone" was strong at five Dickinson
units and was holding in the driveins
and at the Dickinson Theatre; it was
strong also at the FMW Granada. "Room
at the Top" earned itself a second week at
the Missoui-i. "The Shaggy Dog" was firmly
entrenched at the Fairway and looked good
for at least one additional week, possibly
two.
Crest ond Riverside drive-ins—High School Big
Shot (SR); T-Bird Gang (SR) 130
Dickinson, Glen, Englewood and Shawnee and
Leawood drive-ins Al Copone (AA); The Cosmic
Man (AA) 50
1
Granada Al Capone (AA); The Cosmic Mon
(AA) 150
K.mo—Henry V (Lopert), 2nd wk 95
Midlond Count Your Blessings (MGM),; Seven
Guns to Meso (AA) 95
Missouri Room at the Top (Cont'i); Gang War manager.
(20th-Fox) 150
Poromount The Hangman (Pora) 95
Uptown and Foirway The Shaggy Dog (BV),
5th wk 200
'Mysterions' and 'Jane'
Lead in Indianapolis
INDIANAPOLIS — Business has picked
up a little at first-run theatres here, with
both "It Happened to Jane" and "The
Mysterians" drawing well above average
and promising to hold over. Cooler weather
over the weekend undoubtedly helped
boost attendance.
Cinema The Most Wonderful Moment (Ellis);
Inside a Girls' Dormitory (Ellis) 85
Crcle The Young Philodelphions (WB), 2nd wk. 100
Esquire— Love Is My Profession (Kingsley),
2nd wk 110
Indiana Gigantis, the Fire Monster (WB);
Born Reckless ( WB) 95
Keith's It Happened to Jane (Col) 150
Loe'W's The Mysterians (MGM);
First Man Into Space (MGM) 1 75
Lee Remick who plays the role resigned
by Lana Turner in Columbia's "Anatomy
of a Murder" also had leading roles in
"A Face in the Crowd" and "The Long Hot
Summer."
BOXOFFICE June 22, 1959
Evonston Councilmen Order Theatres
To Obey 'No-Flashing-Sign' Edict
Commonwealth Allows
Managers Autonomy
KANSAS CITY—Commonwealth Amusement
Corp. has announced a new plan
designed to give the individual managers
in the company autonomy in basic theatre
operations on the local level, according
to Richard H. Orear, newly elected
president of the circuit. For some time
the company has felt that more success
could be achieved by giving individual
managers greater freedom of action and
the responsibility for results in each situation.
The first step was taken last fall when
the Commonwealth profit-sharing plan for
managers was established. This has been
reported as highly successful and the company
is now launching "the second stage"
of the overall master plan. Managers are
thereby encouraged to exert greater initiative,
create new ideas and promotions, and
to assume more personal responsibility in
general theatre operations.
The company has divided its field of
operations into two divisions. Douglas
Lightner is supervisor of the eastern division,
and the western division is in charge
of M. B. Smith, who will continue to handle
the advertising department, in addition
to other duties.
The other officers are M. B. Smith, vicepresident:
L. W. Morris, vice-president;
Byron Spencer, secretary; Charles Shafer,
treasurer. The board is comprised of H. E.
Jameyson, Elmer Rhoden jr., Clark Rhoden
and Kearney Wornall, in addition to the
officers named above.
Wichita Thieves Get $238
WICHITA, KAS.—Burglars took $238
from a safe at the Nomar Theatre, 21st
and Market, using a torch. The theft was
discovered by Thomas E. Gordon, theatre
Reopens in Indianapolis
INDIANAPOLIS — The Hamilton Theatre,
2110 East Tenth, has been reopened
after being completely remodeled. The theatre
had been closed for two years.
Moving to Fowler, Ind.
WOLCOTT, IND.—Dan Kellman, manager
of the Wolcott Theatre for five years,
has resigned and accepted a position with
the Fowler Theatre, Fowler. He plans to
move to Fowler soon.
Former Theatre Building Sold
FLORA, ILL. — The Florine Theatre
Building, on West North avenue in the
business district, has been purchased by
Lindsey and John Etchison from Larry
Spalding, The Etchison brothers plan to
remodel the building for use as an appliance
store. The building had been unused
for several years.
EVANSTON, ELL. — Theatres here are
going to have to re-equip their marquees
and attraction boards with stationary
lights. The city council voted 11-7 to refuse
permission to theatres to be an exemption
to the recently passed "no-flashing-.sign"
ordinance.
Aldemian Charles B. Marshall said that
if motion picture marquees were exempted
from the ordinance, "we might as weU.
tell those dozens of people who have
turned off their flashing lights to turn
them back on again."
Representatives from the Balaban &
Katz Corp. had requested that the city
either exclude theatre marquees entirely
from the sign ordinance or give theatres ten
years to comply.
CONVERSION WOULD BE COSTLY
The vote came after long debate on the
issue. Those who voted with Balaban &
Katz argued that flashing movie marquees
do not constitute a traffic safety hazard
and that tlie conversion from blinking to
nonblinking marquees constitutes a financial
hardship on the theatres.
Those who voted to deny theatres an exemption
contended that if the city makes
one exception this will necessarily lead
to others. They noted that many businesses
in town have been "good citizens" and
have turned off their flashing signs in compliance
with the ordinance, which was
adopted last year.
The no-flashing provision was put in
the ordinance "to reserve flashing lights
for emergency purposes," said Aldennan
Otto R. Hills, who, as chau-man of the
council's administration committee,
moved denial of the request.
SIGNS AS TRAFFIC HAZARDS
The ordinance contends that flashing
signs distract motorists.
Alderman Robert E. James, who voted
against the motion, said, "Maybe we
shouldn't tell Balaban & Katz what is
good for their business." He observed that
the administration committee had offered
no statement from the traffic engineer as
to the hazards of the flafhing marquees.
"We're trying to build up business in
downtown Evanston," observed AldeiTnan
William A. Nott. "This is just a step in
the opposite direction."
While Marshall opposed permitting the
theatres to be exemptions to the ordinance,
he did demand a committee study of what
he called the "inequitable" city licensing
policy.
"The three Evanston Balaban & Katz
theatres have paid $23,540 to the city In
licensing fees over the past ten years." he
said, Marshall added that he believes the
amount the theatres pay is far in excess to
the cost to the city of administering its
theatre licensing program. He referred the
licensing matter to the councU's administration
committee, of which he is a member.
A top role in Columbia's "Man on a
String," the new title for "Ten Years a
Counterspy," will be played by Vladimir
Sokoloff,
C-1

. . .
Local
. . The
. . Marjorie
. . Bonnie
.
. . Missouri
KANSAS CITY
pUmrowers here who "go back a few
years" remember the late Mrs. Allie
T. Winkler fondly. Until her retirement
iive years ago Mrs. Winkler was a partner
in Associated Theatres in Independence.
She died Monday US) at her home there
and was buried Thursday in Lexington.
Mrs. Winkler was a native of Lexington
and was owner of the Mainstreet Theatre
building there. Pox Midwest has operated
the theatre under lease for many years.
Mrs. Winkler, always a "working partner"
in the theatre business, sold tickets for
many years at the Plaza Theatre on the
south side of the square in Independence.
The theatre was dismantled several years
ago and the building was converted into
shops.
A new Radiant screen has been furnished
by Stebbins Theatre Equipment Co. for
the Corral Theatre in Wichita. This is the
house which Conrad A. Aikman jr. recently
acquired from longtime exhibitor George
Sproule. Stebbins also supplied new anamorphic
and backup lenses for the Rigney
Theatre at Albany, operated by Mr. and
Lester Robison . Marty Ann Theatre
at Milan is no more. Owner Shelby
Armstrong sold the equipment and fixtures
at auction early this month and will install
a bowling alley in the building. Armstrong
also has the High Pive Drive-In at
Milan and plans to continue its operation
exchanges have been notified
of the closing of the Cimarron (Kas.)
Theatre.
MISSOURI THEATRE
SUPPLY COMPANY
115 West 18th
Konsos City 8, Missouri BAItlmore 1-3070
^*t
yo4*n S&uMce SUice. 1S99
STEBBINS Theatre Equipment Co.
Kansas City 8,
Mo.
GRond 1-0134 Night DRoel 1-2791
When Ordering Other Supplies
Why Not Order Westinghouse Lamps?
20% Discount on SS Orden
25% Oiicount on JIS Ord«rf
SHREVE THEATRE SUPPLY
217 West IBth St. HA 1-7849 Konsos City, Mo.
•••••••
additional afternoon each week. She also
is a volunteer worker with crippled children
at the KU Medical Center.
Vacation Notes: Chic Evens and his
missus are back from a visit with Evens'
mother in Plattsburg, N. Y. Chic is 20th-
Pox exploitation man ... At National
Screen Service, Warren Smith and Mrs.
Virginia Free were vacationing last week
and Mary Lou Porter is enjoying the Lake
of the Ozarks this week ... At MGM, Jim
Witcher is vacationing at home with his
family, and Wanda Appleton, her husband
and their young son Stevie are in Boise.
Ida. ... At Fox Midwest Jimmy Dennis!
film statistician, was enjoying Canada's
Lake of the Woods with his wife and their
two youngsters. Phil HoUoway, Lue Pope's
man Friday in purchasing, was spending
his leisure time adding a bedroom to his
house
. Berry of WB and husband
Charley are postcarding friends from
Yukon Territory and Alaska, and should
be good for some interesting anecdotes
when they get back.
Bill Jeffries, Columbia office manager,
was back at his desk last week after spending
a good portion of his two-week vacation
painting his house. He says he never
could have finished the job without the
assistance of sons Jim and Jerry. They got
fancy, too— it's a two-color job, green and
white
.
Aumiller of Columbia put
in a working vacation also. She moved all
the way from the Kansas side to the Missouri
side and says she expects to benefit
Marvin S. Heath, who has the Hillcrest greatly from the change of climate .
Drive-In at Gashland in Clay County, is A visitor in town was Roy Carter, of Dayton,
Ohio, a friend of Myrtle Cain

TWO OF HOLlYWOpp'S
HOTTEST NEW STARS!
THEY'RE THE GINCHIEST'[
Gloria Castillo
Produced by Robert Gurney
Written and Directed by Edward Bernds • An American-International Picture
FAY SPAIN
CONTACT YOUR Jh?iGnlaar0^rS)nXejvixi^
EXCHANGE
aPITOL FILM CO.
MAX ROTH
1301 So. Wobash Avenue
CHICAGO 5, ILLI»*OIS
REALART PIGURES
HEUN F. BOHN
441 Na lllmoii Stnt
INOIANAPOUS 4, IMOIAMA
UNITED FILM EXCHANGE
BOB HERRELL
120 West 18th Street
KANSAS CITY 8, MO.
HArrison 1-1490
REALART FIGURES
GEORGE PHILLIPS-HEWAAN GOIELICK
3216 Oli»e StT««t
ST. LOUIS 3, M1SS0UM

. .
. . Herb
ST .
LOUIS
A strike of stereotypers employed by the
Post-Dispatch, called the 10th, left
Louis without the services of its two
St.
big daily newspapers because the Globe-
Democrat is now printed by the publishing
company that owns the Post-Dispatch.
The absence of the two newspapers has
given theatremen an e.xcellent opportunity
to evaluate the pulling power of daily
papers in attracting cash customers. Some
of the theatres added more time on the
radio supplemented by TV spots and other
media.
Grace Rodgers returned to her Cairo
home from her winter place in Florida and
discussed plans for a new Rodgers theatre
in Carbondale w-ith her son Carson .
William Gleason, Warner southern Illinois
salesman, was on a vacation.
The WOMPI June meeting was held on
Wednesday on the spacious grounds of the
suburban home of Mrs. Fred Wehrenberg.
A barbecue dinner was sei-ved . . . Seen
on Filmrow were Paul Stehman, Green
Drive-In, Roodhouse, 111.: Paul Horn along
"SELECT" FOUNTAIN SYRUPS
DRDIK DISPENSERS
Select Drink Inc.
Phon*
Evergreen 5-5935
with Forrest Pirtle. Jersey ville; Louis
Odorizzi and Ed Morgan, Staunton. 111.:
Mrs. Virgil Harris. Maiden: Mrs. Frank
Plumlee and son, Farmington: Mrs. Rowe
E. Carney jr., Rolla, and the regulars
Bill Williams. Senator Reller. Russell
Armentrout. Bernard Temborius. Charley
Beninati.
—
Maurice Schweitzer, Allied Artists manager,
reports "Haunted House" had 2.000
customers in the first hour at the Fox
Theatre here, and "Al Capone" grossed
more on a Sunday at the Quincy Drive-In,
West Quincy. Mo., than the airer has been
taking in for an entire week.
Marie O'Brien of the U-I staff was vacationing
. Washburn, NSS manager,
and his wife, are spending three weeks at
Backus, Minn., fishing . . . William Pittaway,
35, caught a young thief who had
taken his wife's purse, containing $95 in
the Fox Theatre, but had to let go when
the culprit bit him on the arm. The wife
had left her purse on a vacant seat beside
her.
Bill Gibbs to New York
HOLLYWOOD — Bill
Gibbs, director of
the industrial and commercial film division
for MGM, has been transferred to the
firm's New York office where he will be
in closer contact with advertisers and agencies
and other users of the films developed
by this division.
Women's Club Award
To Goldwyn's Ideals
LOS ANGELES — Samuel Goldwyn jr.
accepted an award from President Chloe
Gifford, head of the General Federation of
Women's Clubs of America, honoring his
father as "a man whose single-minded
dedication to the highest ideals of the motion
picture art has enriched and made
more pleasurable the lives of us all." The
award was made at a special luncheon
during the annual federation convention
here.
The senior Goldwyn was in New York
in connection with the opening of his motion
picture production of "Porgy and
Bess."
.
$30,000 in Damages Asked
Of Indianapolis Theatre
INDIANAPOLIS—The Ohio Theatre, 40
West Ohio St., has been sued for $30,000
damages by Marjorie P. VanArsdale, one
of four persons injured when a piece of
the theatre's ceiling fell during a January
show.
She alleges she received a concussion
and permanent brain injuries that prevent
her from working.
Title Bout at Dayton's Keith
DAYTON — RKO Keith's will carry the
closed-circuit telecast of Floyd Patterson's
defense of his boxing title against Ingemar
Johannson. Ansel Winston, Keith's manager,
said all seats will be reserved.
JOB WANTED
Hours: Unlimited • Week: Full 7 Days
Calls made on the Man Who Buys when he's in his mellowest mood. It makes
your selling very simple: He wants to buy. You want to sell. So you get together
and make a deal. You make many deals as the days go by . . . NOW
is a good time to . . .
to TELL YOUR
STORY
J/i.e BOXOFFICE . .
and SELL
YOUR PRODUCT
OR SERVICE
DISPLAY and CLASSIFIED Advertising
C-4

FOR THE SUMMER
BOX-OFFICE
IN COLOR —
HOWCO
EXCHANGES
ATLANTA
JACKSONVILLE
CHARLOTTE
KANSAS CITY
MEMPHIS
NEW ORLEANS
ST. LOUIS
BOXOFFICE :: June 22, 1959

stage
. . The
. . . "John
. . Albert
. . Dina
. . ABC
. . Will
. .
'
Servicing
I (Technical
j
]
CHICAGO
^he world premiere of 'North by Northwest"
at the United Artists Theatre
July 1 will be attended by Alfred Hitchcock
and Eva Marie Saint. Many of the scenes
were filmed here. MGM officials described
the murder mystery as the costliest production
of this type yet to be produced, not
only because of its stellar cast but because
location shots across 2.000 miles of America
were required to bring its story to the
screen. David Wallerstein, B&K president,
cited the film as summertime's most important
attraction.
Loyola University is holding its graduation
activities this year in the Granada
Theatre . "Parade of Top Record
Stars ' show opened at the Tivoli
with "The Bandit of Zhobe."
Lou Herman of the Universal staff announced
the marriage of his daughter
Noreen to Mike Shepherd at the Blackstone
Hotel June 21 . . . "Imitation of Life,"
starting its second outlying run in 45 theatres,
has grossed over a million dollars
in the Chicago area in previous showings
. . . J. S. Barger died following an operation
performed about three weeks ago.
Barger built and operated the first Chicago
drive-in at Golf and Waukegan roads, and
installed the first CinemaScope screen in
this area at his Twins Drive-In. Since
1955. he has owned the State Theatre on
the far south side. He is survived by his
wife Prances. Bui'ial was in Dubuque, Iowa.
Pete Rosian, division manager, was at
the local U-I exchange.
Condolences to Harry Phillips, head of
Ace Seating & Upholstering Co., on the
death of his wife Caroline. She was 75 . . .
Mike Kassel of Continental Films was in
EXPERT REPAIRS ON ALL EQUIPMENT
Parts — Service — Supplies
FRANK R. McLEAN THEATRE SERVICE
Coultervirie, III.
2nd & Vine Shi. Phone 3501
If you have a projection problem,
we have the answer!
Milwaukee where he arranged for the
opening of "Room at the Top" . . . James
Silvers, formerly in the local U-I publicity
office, was here for a visit from Los Angeles
where he has cut some records for
his first venture as a singer.
The sixth Cinerama anniversary at the
Palace Theatre will be celebrated in July.
Douglas Helegeson. managing director, said
"South Seas Adventure," the current attraction,
undoubtedly will round out a year
Paul Jones" is scheduled to
open at the Roosevelt July 1 . . . The first
American screening of "Kabuliwala" was
held here through arrangements by the
India Ass'n of Chicago. The film was voted
India's best film in 1957 and won awards
at the Berlin Film Festival.
Equipment to put the smell in Smell-O-
Vision is being installed at a cost of $40,000
at Todd's Cinestage, where Michael Todd
jr.'s "Scent of Mystery" will be worldpremiered
in the fall . . . Bill Doll was here
on behalf of "Hercules" Merrill
was here a couple of days working on
"Don't Give Up the Ship." including a special
showing at Great Lakes Naval Training
Base for base personnel and newsfolk from
Chicago and Milwaukee. The film will open
at the Chicago Theatre two days following
the world premiere in "Washington .
Louise Fazenda. wife of producer Hal Wallis.
stopped.
Sam Myers is adding a new room on his
Teatro Del Lago Theatre, and has installed
a new Hurley screen at the Glencoe. Myers
is showing smgle features at both houses
and has built up a good clientele on the
north shore . Pick, president of
La Rabida Sanitarium, the Variety Club
charity project, and of the Pick Hotels
Corp.. has been elected a trustee of the
University of Chicago . Vending
Corp. reported earnings of 33 cents a common
share for the three-month period ending
March 31, compared to 26 cents a share
for the same period in 1958 . DeVry.
chairman of the board of the DeVry Technical
Institute, and president of Paromel
Electronics Corp,, was elected president of
the Germania Club of Chicago.
D 2 years tor $5 D
D Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE
NAME
1 yeor for $3 D 3 years for $7
POSITION
lillMlTHItlB THE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo.
Ohio Plan for Sunday
Closing Referenda
COLUMBUS—Ohio cities and towns
would be permitted to pass their own Sunday-closing
"blue laws" under terms of a
bill to amend Ohio's 128-year-old statutes
sponsored by Rep. Paul Lynch, Columbus
Democrat. The house judiciary committee
is conducting hearings on proposals to
amend or repeal the ancient blue laws.
"Recreation, sports and amusements"
could be "regulated, restricted or controlled"
under the Lynch proposal. This
would apply particularly to commercial
amusements, sports and recreation. Fines
would be prescribed for violations.
The Lynch bill, however, specifically
frees "recreation, sports or amusement"
from Sunday closing regulations on a state
wide basis. Newspaper sales, milk deliveries,
commercial trucking and transportation,
walking, riding or driving for recreation,
sale of motor vehicle fuel and hiring
conveyances for riding or driving are likewise
exempt.
"Entertainments, sports events and exhibitions"
are exempt from Sunday closing
laws in a bill sponsored by Rep. Frank
J. Gorman. Cuyahoga County Democrat.
His bill would forbid "persons, firms or corporations"
from engaging in "common
labor" on Sundays. The Gorman bill also
exempts "works of charity or necessity."
Repeal of the old law is offered in a bill
introduced by Rep. Robert A. Taft. Cincinnati
Republican. He said "force of public
opinion" could be counted on the deal with
specific problems of Sunday businesses. He
added, however, that legislation may be
necessary to control spread of Sunday retailing.
At the first hearing on the three bills,
Rev. Roland G. Hohn. pastor of the
Methodist Church. Canton, urged adoption
of Gorman's bill. Allen Brown, representing
the Hamilton County Anti-Blue
Law Committee, backed repeal. Ernest J.
Easton. representing a Cleveland area retail
merchants group, also favored repeal.
Leslie Scrimger. administrative assistant to
Mayor M. E. Sensenbrenner, said the Columbus
city administration seeks a clarifying
law.
Art Gardner Appointed
On Board of Producers
HOLLYWOO D—Arthur Gardner has
been named to serve the unexpired term
of Lewis J. Rachmil. who resigned, on the
board of directors of the Screen Producers
Guild. President Walter Mirisch named the
board members of the guild's seven committees:
Samuel G. Engel, publications;
Pandro S. Berman, dues; Milton Sperling,
public relations: Louis F. Edelman, membership:
Jerry Bresler and William Self,
awards: William H. Wright, insurance, and
Frank McCarthy, motion picture relief.
Mirisch himself will chair the permanent
charities committee.
— - SOUND SERVICE SHEETS-FILM —
7000 Cycle Test Loop, with instructions, plus
Tips, Some Basic Schemotics end otticr
Helpful Dota on Sound Only $1.50
(Buzz" Track Loop for Setting Guide Rollers $1)
P O, Order or Cashier's Check— Sent Postoge Poid,
WESLEY TROUT,
Engineer
Editor of MODERN THEATRE SECTION) I
.^,-, P. O. Box 575 .. . Enid,
C-6 BOXOFFICE June 22, 1959

Ohio ITO Convention
To Be Held in October
COLUMBUS—The annual convention of
the Independent Theatre Owners of Ohio
will be held in Columbus October 26-28,
it was announced by Ken Prickett. executive
secretary. The site will be chosen later.
Prickett would like to hear immediately
from Ohio theatremen on their choice of
items to be covered and speakers to be
selected from the following subjects—General
sales managers of film companies, advertising
and exploitation directors, production
executives, stars and starlets,
equipment specialists, concession experts,
marketing developers, advertising agency
representatives, radio sales specialists, clinics
on film buying, general discussion forums,
trailers and excerpts from new films,
screenings and speakers from outside the
industry, political or otherwise.
Walter Burget. owner of the Lincoln
Drive-In at Van Wert, is a new member
of the Independent Theatre Owners of
Ohio, Prickett said.
Al-Ra Theatres Acquires
Corpus Christi Drive-In
CORPUS CHRISTI—The 62nd and Lexington
Di-ive-In has been pm-chased by
Charles Albert and Bill Rau, both of San
Antonio, operating as Al-Ra Theatres,
which operates the Circle 81 Drive-In in
San Antonio.
Sam Kellogg, manager of the local drivein
before it was sold by Herman Gould,
will continue as manager for Al-Ra Theatres.
"We -will give Corpus Christi the best
films Hollywood produces," Albert said,
"without depending on sex movies to draw
crowds. I have never run a sex picture in
11 years in this business."
The 62nd and Lexington program will
be planned to please the family trade, Albert
said. As a sUnding policy this summer,
admission wiU be $1 per car. To make the
show more attractive to families it will be
kept clean and rowdiness will be kept out.
Kellogg, 35, has been employed in theatres
since he was 13. He has worked as
everything from usher to projectionist,
maintenance technician, and manager.
John Gorczynski Returns
To Valentine in Toledo
TOLEDO — John Garczynski has returned
to Loew's Valentine Theatre as assistant
manager aftei- six years, two
months and 12 days in the Araiy. Three
years of his service were in Nuremberg,
Germany. He is assuming a post he held
during 1949-52 in the first-run house,
and succeeds Al Switzer, who has left the
theatre business.
Patricia Toth is the new cashier.
Role to Frank Maxwell
HOLLYWOOD—The title role of Ballo,
hard-bitten GI in William Goetz' production.
"The Mountain Road," will be played
by Prank Maxwell. Maxwell joins a featured
cast which includes Lisa Lu, Glenn
Corbett and Harry Morgan in the James
Stewart starrer.
BOXOFFICE June 22, 1959
Reserved-Seat Run of
Disappoints Chicago Film
CHICAGO—Sam Lesner, amusement editor
of the Chicago Daily News, devoted a
special article on the closing of "The Diary
of Anne Prank," which opened on a reserved-seat
policy around the first of May
at the McVickers Theatre.
"Its too brief engagement is a shattering
disappointment," he wrote, "to the film's
producer-director, George Stevens, to 20th-
Fox, the releasing studio, and certainly to
the Chicago film reviewers who were unanimous
in their high praise for this incredibly
beautiful motion pictui-e- one not
likely to be forgotten in our lifetime.
"Why did it fail to draw? Was it the
reserved-seat policy with advanced prices?
Was it the theme of the film?
"Have the producers gone too far with
the reserved-seat policy for movies? Will
film patrons buy only fluff, gayety and
musical escapism or spectacle on the reserved-seat
policy?
URGED EUROPEAN PREMIERE
"It can be told now that some film industry
people urged George Stevens to
world-premiere the film in Europe where
it undoubtedly would have been hailed for
its soul-stirring challenge to the thinking
man. Its boxoffice success is assured there.
"But Stevens' great pride in this film
was the pride of an American who lifted
the industry he loves a rung higher in the
often heart-breaking and costly climb to
an American motion picture art fonn.
"I said in my review of the film that
•The Diary of Anne Frank' is a motion picture
to make one's heart overflow with
pride in Stevens' magnificent accomplishment.
"The film is long. So is the Bible. So
IS the history of civilization. Very well.
The film will be trimmed a bit and soon
will be generally released on a continuous
policy.
TOUCHES ALL LIVES
"Perhaps the reserved-seat policy was a
mistake for such a film drama that touches
the lives of all human beings, not only the
families and survivors of Hitler's reign of
terror. I firmly believe that in general
release at popular prices 'The Diary of
Anne Frank' will score a boxoffice triumph.
Letters from readers indicate this.
"One reader took to heart my recent
comments about a vast motion picture
audience that makes loud but meaningless
demands for mature, intelligent motion
pictures and then turns stone cold when
one of the great movies of all time is offered
that audience.
"He wisely pointed out that the reservedseat
policy with its fixed matinee and evening
showings only is not acceptable to
many movie patrons. 'It is impossible for
most working people to see a matinee during
the week, and the late hour it starts
in the evening (8:15 p.m.i makes it diffi-
'Anne Frank'
Editor
cult for people who have to get up early
for work the next morning.'
"Killing the three hom-s from quitting
time until the picture starts and getting
home at a very late hour also can be a
tiresome and expensive business, the writer
added.
"I agree. Not all movie patrons can afford
to sit around cocktail lounges or in
expensive restaurants idling away the hours
before curtain time. But what happened to
the thousands of film patrons who can
afford this luxury?
"Some of ihcm bluntly told me they just
didn't want to be disturbed by anything
as profoundly moving as 'The Diary of
Anne Frank.' They are the poorer for it.
My disillusionment in them was capped by
a report that a North Side rabbi expressed
doubt that the film was suitable for young
people.
"My own two teenage daughters were
deeply moved by the poignant story of
Anne Frank and electrified by its suspense,
drama and romance. I predict that
millions of young people will find their
way to theatres soon to be playing 'The
Diary of Anne Frank.' "
McCambridge Gets Role
HOLLYWOOD—Mercedes McCambridge.
Academy Award winning actress, has been
selected by producer Sam Spiegel to play
the role of Mrs. Holly, Elizabeth Taylor's
mother, in "Suddenly. Last Summer."
Joseph Maiikiewicz is now helming the
film in London for Columbia release, starring
Miss Taylor and Montgomery Clift.
Frank Maxwell will impersonate Ballo in
Columbia's "The Mountain Road" in which
James Stewart is starring.
LIGHT
LIGHT
LIGHT
Capture your "lost light" now with
the greatest development for outdoor
screens in the history of drive-ins. Now
every ramp position gets equal light
lection directly from every square
inch of screen surface with a brilliance
never before possible to obtain.
Scientific four-way light control is provided by
on aluminum surfacing with o plastic coating
bonded permanently to the metal which results
in a beautiful, brilliant, white matte finish for
maximum reflectivity. Then, to olways have a
perfect finish, the surfocing is maintained by
us so that you have new light conditions all
year, every year.
DRIVE-IN CONSTRUCTORS
COMPANY
20009 Jomes Couzens, Detroit 35, Michigan
Te/ep/ione—BRoadway 3-0690.
C-7

. . The
. . Norma
. . Mrs.
Harry Swan Retires After 25 Years
As Manager of Granite City House
GRA>riTE CITY. ILL.—Harry C. Swan,
manager of the Washington Theatre for
25 years, has reth-ed and moved to New
York City. He plans to make extensive
tours, including a trip to Europe. Another
thing Swan said he planned to do was sec
some "complete" movies. In all his years
of exhibition, he said he rarely had time
to see a picture from beginning to end.
Christ Pashoff has been appointed as
Swan's successor by Edward B. Arthur,
general manager of the St. Louis Amusement
Co. Pashoff served as assistant manager
at the Washington for several years
but dui-ing tlie last year he has been manager
of the Undell Theatre, St. Louis, for
the ciixuit.
He came to Granite City from St. Louis
in March 1934 and prior to that had been
in Chicago. In St. Louis, he managed the
Hi-Pointe Theatre.
Working for a circuit, Swan holds a
record of having the longest service in one
location.
"They usually transfer managers every
few years, and I feel fortunate in having
been kept here," Swan said.
During his career here. Swan not only
managed the Washington Theatre, but
WAHOO is
the
boxofFice attraction
t* Increase business on your
"off-nights".
Write today for complete
details.
ing or car capacity.
Be sure to give seat*
HOLLYWOOD AMUSEMENT
CO.
37SO Oaklon St. • Skokl*. Illinoll
special matinees.
Swan took part in many community endeavors.
He was campaign manager for
the Community Chest in 1951, one of the
few years in which the goal was exceeded.
and he also served two terms as president
of the Community Chest board of directors.
For the past ten years, Swan, a bachelor,
has been a member of the executive
board of the Cahokia Mound Council, Boy
Scouts of America, and has also served
as finance chainnan of the local Uniwah
Boy Scout district.
He is an associate member of the Girl
Scouts board and is one of only two men
who have been honored by the organization
with a tree planted in Wilson Park
with a citation marker.
Swan is a past president of the Tri-
Cities Chamber of Commerce and has
served nine years on the C. of C. executive
board.
He is a past president of the Granite
City Rotai-y Club with a record of more
than 15 years attendance. In his effort to
maintain his attendance record. Swan has
taken special trips by train or plane in
order to make up attendance.
Illinois Film Rental Bill
Killed in Committee
also the City Theatre on State street,
which was formerly the Rialto and is now
Is
SPRINGFIELD. ILL. — The Revenue
a church.
Committee of the Illinois House of Representatives
has killed a bill which would
He has always made the theatres available,
whenever needed, for community affairs.
One of the most recent was a show-
rentals, following testimony by George G.
have imposed a three per cent tax on film
ing of cancer films for women by the Tri- Kerasotes. president of Theatre Owners
City Medical society and Cancer society. of America and also board chairman of
The showings attracted thousands of women,
requiring extra showings.
United Theatre Owners of Illinois, a TOA
unit.
The theatre was used during the war to
promote the sale of War Bonds and
It was the eighth time that spokesmen
for TOA and UTOI have appeared at cui--
Stamps, the Girl Scouts used it twice each rent sessions of legislative committees in
year to launch their cookie sales and many opposition to detrimental proposals.
other organizations have had its use for
While Kerasotes was appearing before
the Revenue Committee. David Jones of
Kerasotes Theatres and a UTOI legislative
representative was attending a Labor Committee
hearing where another minimum
wage bill was being considered. There was
also exhibition representation at a hearing
on a proposed one per cent sales tax on a
number of service businesses, including
theatres, which was defeated, and at hearings
leading to the defeat of a charity bingo
bill.
Kerasotes and Jones were assisted at the
hearings by J. R. McCuUough. district
manager of Balaban & Katz. and Leonard
Worley. Peoria city manager for Great
States Theatres, a down-state B&K subsidiary.
George Sloan's Sky-Aire
On Fulltime Schedule
CORYDON. IND. — George R. Sloan.
owner and manager of the Sky-Aire Drivein,
northwest of here, has placed his theatre
on a fulltime schedule. Assisting Sloan
in operating the theatre are Verda Meredith,
in charge of concessions: Don Carver,
projectionist, and Keith Carver.
A new marquee and a new concessions
.stand were insUvlled prior to the fulltime
opening.
INDIANAPOLIS
J^rs. Mae SchoUe of States Film Service.
Cincinnati, visited the local office and
the various exchanges for which they do
the inspection and shipping . Cecil
Clayton died of cancer in a local hospital.
Mrs. Clayton worked for many years in inspection
rooms at various exchanges on the
Row.
Margaret Miceli, Columbia, was vacationing
at Hopkinsville. Ky. . . Gladys
.
Worland and Edna Schmidt. Columbia,
were also on vacation ... A board meeting
of the Variety auxiliary was held at
the home of Mrs. June Mantel to discuss
plans for the fall. General meetings are
not held during the summer . . .
Variety
Tent 10 has issued an open invitation to
resident casts and visiting stars of the
Starlight musicals and Avondale Playhouse
to make use of the clubrooms during their
stay here.
Rush WilUams, UA office manager, was
vacationing Geraghty, Boxoffice
correspondent, was on a vacation
.
in Washington, D. C, and points east. She
is employed by National Theatre Supply
mother of Mrs. Ei-ma Kaufman,
Variety auxiliary president, was in St. Vincent's
Hospital in serious condition as a
result of a fall in her home. She sustained
a fractured skull and other injuries.
Visitors on the Row: Larry Shubnell and
A. H. Borkenstein, Fort Wayne: Harry
Ziegler, Mechanicsburg: Howard Little,
Clayton: Kenneth Law, Argos: Harry Van
Noy, Middleton: Floyd Burdett, Richmond,
and K. G. Barnard, Oxford.
Crown Point, Ind., Loses
Lost Operating Theatre
CROWN POINT, IND.—The Palace,
this
town's only remaining theatre, has been
closed and the building placed in charge
of local real estate agents. The decision
to close the theatre because of insufficient
patronage was taken by the Y&W Theatres
Corp.. which was represented here by Roy
R. Eshelman, manager of the Palace.
Eshelman said that while 1,000 patrons
on an average attended the Palace each
week, it was necessary for 2,000 persons
to pay their way in to meet operating
costs.
Eshelman had managed theatres here
for 14 years, operating the Rex Theatre
next door to the Palace for a while unta
the Rex was closed in 1950. He and his
family will continue to live here but he
will work in the Y&W theatres in Merrillville
and Gai-y.
For various roles in Paramount's "Heller
With a Gun" Sophia Loren wears six
different wigs, ranging in color from silver
to flaming red.
THE»TRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Evervthing for the Theatre"
June 22. 1959

Chattanooga Drive-In
Will Cost $250,000
CHATTANOOGA—A new 1.000-car Skyway
Drive-In will be built by Independent
Theatres as a replacement for the old
Skyway on Brainerd road, the latter site
to become a shopping center developed by
the theatre circuit. Jay Solomon, general
manager of the circuit, said that the new
Skyway will be built on a 31 -acre site on
the north side of Lee highway, just across
the overpass above the Louisville & Nashville
railroad tracks. The new drive-in is
expected to cost $250,000 and should be
ready by next spring.
The new drive-in site is being leased
from John C. Conner, the Pryor Bacon
Realty Co. handling the lease arrangements.
The site extends back 2,027 feet
from the highway to the railroad tracks,
fanning out to a width of 1,500 feet on the
back side. This site is about 50 per cent
larger than the former Skyway location,
thereby affording more room between roadways
to accommodate the larger modern
automobiles, according to Solomon.
The screen tower will be away from the
road and the surrounding area is completely
wooded, so the theatre itself will
be shaded on all sides. The entrance and
exit will run parallel along a 400-foot
driveway to the boxoffice and will be similar
to the approach to the Broad Street
Drive-In.
Don Shaw, manager of the old Skyway,
will manage the new drive-in, Solomon
said.
Initial contracts for the Brainerd Shopping
Center were awarded by Independent
Theatres to S. S. Jacobs Co., Jacksonville.
The first development at the shopping center
site will represent an estimated $1,750,-
000 investment.
Montgomery and Sons
Take Over 2 Companies
Blevins Enlarges Its
New Orleans Branch
NEW ORLEANS—John Fey, field representative,
and James McMurray, new local
manager for Blevins Popcorn Co. of
NashviUe, were here setting up a new delivery
sei-vlce for accounts in the metropolitan
area.
Blevins, which opened an office here
two years ago on Louisa street, is moving
to larger quarters at 2716 St. Louis St.
which has storage space for ten carloads
of popcorn, plus concession equipment such
as popcorn machines, drink dispensers,
carry-out trays, barbecue machines and
mosquito repellents.
The local office was moved here from
Mobile two years ago.
Fey and McMm-ray said the warehouse
on St. Louis wiU be the largest in the theatre
concession field in the Deep South. The
new quarters is equipped to maintain a
clean stock of popcorn at all times, free
of insects and kept at the right moisture
content.
"Dm-ing the past year," Fey said, "we've
expanded oui- operations here, along with
an expansion at the Nashville headquarters,
in merchandising and distributing additional
concession equipment and supply
items, in addition to the original line of
Blevins Beehive popcorn, popping machines
and
NEW ORLEANS — L. C. Montgomery,
president of Delta Theatres, operator of
the Joy Theatre on Canal street here, and
Big Checks to Variety
For Children's Hospital
MIAMI—Jack BeU, chairman of Variety
Club's Committee of 1,000 drive, ali-eady
ha^s received a check for $1,500 from the
first annual Variety Children's Hospital
sports car races held at Masters Field in
Opalocka Memorial Day weekend. A notation
accompanied the check saying that it
may go to $2,000.
The Saints and Sinners recent annual
fall guy award show, of which Harry
Ebright and Tony Gocking were chairmen,
benefited Variety $1,500 when Carl Adams
presented a check to Bell. Bell also reported
a check for $1,500 from Jim Norris.
Twenty Little Working Girls, a gi'oup
of socially prominent young women, entertained
at a Disneyland of Fashion show
and luncheon recently at LaGorce Counti-y
Club for the benefit of the hospital.
Mrs. Edward Melniker of the Variety
Club women's committee has announced
that the canisters are ready for distribution
to 60 Miami stores as a part of the
drive to pick up $100,000 to match a federal
grant for the hospital.
Phillip Matthews Elected
FORT LAUDERDALE, FLA. — PhiUip
Matthews, owner of the Lauderdale Drive-
In, was elected vice-president of the New
Rivers Businessmen's Ass'n.
Buys Fort Lauderdale State
FORT LAUDERDALE, FLA.—The State
Theatre Building in the downtown area has
been pui-chased by R. H. Gore sr. from the
Hortt Estate. Gore said he is evolving plans
for use of the property "in keeping with
the development of the downtown area."
N.C. Minimum Wage Law
Exempts Theatre Staif
Charlotte—Exemptions favorable to
theatre owners and operators were
specified in the minunum wage act enacted
by the General Assembly. The
act sets the minimum wage at 75 cents
an hour and becomes effective Jan. 1,
1960. The act applies to employers of
more than five persons.
Specifically exempted from the bill
are "ushers, doormen, concession attendants
and cashiers in theatres."
Also exempted is "any person employed
on a parttime basis during the school
year and who is a student at any recognized
school or college while so employed."
A third exemption is "any
person who shall have reached his or
her 65th birthday."
North Carolina is the first southern
state to enact such legislation. Similar
legislation met defeat two years ago
when proposed in the General Assembly.

I
Consolidated
MGM
Paramount!,
,
president
. . Dr.
Rebecca
. .
. . Mrs.
. . Among
. . Lloyd
CHARLOTTE
i
tended GI school, and in 1948 returned
to theatre work. Since that time he has
been connected with theatres in Shelby,
Charleston, S. C, and Wachula, Fla.
Pmory Wister, Charlotte News reviewer, is ing), treasurer. Board members are Evelyn The Steadman's have three chUdi-en, a
off on his annual tour to Hollywood Robinson 'Universal), Ruby Brooks i20th- daughter 15, and two sons, 13 years and 3
for motion picture news. His trip is a combination
Foxi, Hazel Miller 'National Screen) and months old respectively.
of business and pleasure, because Amalic Gantt 'Consolidated Theatres i. Steadman is often referred to as the
after the Hollywood business phase is completed,
best "baby sitter in Canton." Every Saturday
Emory will go on to Hawaii .
he has scores of children at the thea-
Mrs. Albert Sottile, wife of the president
of the Pastime Amusement Co., Charleston,
Mrs. Viola Wister, Howco Exchange, has a
tre, and he gets a great deal of pleasure
died June 4. She had been in declining
guest—her twin sister Violet from Texas.
seeing that they enjoy the movies. He is
health three years . Central High
Scott Lett. Howco manager, returned School graduates were Ivan, son of Jim
on the floor at all times to see that they
after a business trip to New York, Philadelphia
and Boston . Bill Miller. dra, daughter of E. G. Stellings, graduated Steadman says he "wants the community
Gilland, and Jack, son of Jack Frye. San-
are taken care of.
to feel
with his wife and baby, visited his mother. from Myers Park High School.
that the theatre is the hub of this
community—around it revolves all substantial
citizenry of the place we call home.
Mrs. Rebecca Miller of National Screen.
Charlie Burgin, formerly with Colonial
Dr. Miller was on his way to Charleston,
Theatres, Valdese, was a visitor on Filmrow.
This was Charlie's first visit with us chants
where he is associated with
Through its doors pass friends and mer-
Charleston's
new
we like to meet, bringing together
multimillion dollar hospital.
since leaving the industry several months and keeping families closely knit, and
WOMPI held its installation banquet ago. Other exhibitors in town included: keeping alive the community spirit that
Friday il9i at Delmonico's. F. H. Beddinfield
Willie Sams, Statesville: Wade McMillan, makes us an important cog in life."
of Consolidated Theatres was emcee, Latta, S. C: R. T. Albrecht. Newberry,
with Ralph Clontz jr. as speaker. Clontz S. C; A. I. Mason, Laurens, S. C: Gene
is a local attorney who formerly was with Skinner, Dixie Drive-In Theatres, Atlanta;
the Federal Bureau of Investigation. Nancy Jim Hyatt, Lancaster, S. C; J. D. Bundy, Wilby-Kincey Promotions
Wilson installed the new officers: Betty New Super D-I, Monroe: Maxie Shelly,
For
; Hunter Loris, S. C; R. B. Adams, North Wilkesboro,
Jim Demos, Don Hyde
BIRMINGHAM-^im B. Demos, manager
Beatty )
Theatres', first vice-president:
and Eartle Freeman, Elkin.
Blanche Carr (MGM>, second vice-
of the Alabama Theatre, has been assigned
News from Stewart-Everett Theatres:
i
president: Hazel Greer Stewart-Everett
to manage the Paramount Theatre, Atlanta,
by the Wilby-Kincey circuit follow-
Roy Bradley and wife Ruby 'United Artists)
visited Ruby's mother, Mrs. W. J.
Theatres!, recording secretary; Myrtle
Parker
i corresponding secretary,
and Mack Weiss Queen City Book-
Southern College. Demos has been with
i
ing his graduation from Birmingham-
Whitfield, in Townsville, S. C, over a recent
weekend . Hazel Greer and her
the Alabama and Ritz theatres here for
three boys visited her sister-in-law, Mrs.
six years, starting as an usher. During the
H. L. Seay, in Greer, S. C. . Todd
last four years he also carried a full schedule
of classes at the college. He is married
went on a fishing trip to the outer banks
. .
to the former Doris Smith. Carrollton, Ga.
and husband are spending their vacation
His successor at the Alabama is Donald
m Maxton with their daughter.
Hyde, who has been on the staff of the
near Atlantic, N. C. . Mrs. Sadie Barley
Alabama and Ritz theatres the last foui-
"off-nights".
Write tnday for complete
details.
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Oaklon Si. • Skokie, lllinolt
:iOOKING SERVICE!
Canton Greets Return
Of It's Best Baby Sitter
CANTON, N. C.—When Tommy Steadman
returned to manage the Colonial
Theatre here for Statesville Theatre Corp.,
the local newspaper pubh.shed a two-
tionist.
After returning to civilian life he at-
years, starting like Demos as an usher.
Hyde is a Phillips High graduate. He is
married to the former Lila Massey of Birmingham
and has a son. Thomas Raymond.
column photo of the showman at his desk
and a feature article announcing the return
of "the best baby sitter in Canton."
Greenville. S.C., Liberty
Being Reopened by Bijou
Steadman managed the Colonial previously
during 1955 through 1957.
NASHVILLE — The Liberty Theatre,
Greenville. S. C, will be reopened Monday
Steadman has worked in and around
evening '22) by the Bijou Amusement circuit,
theatres since he was 13, when he was
according to Evans Sprott, general
popcorn boy and janitor of the old Colonial
Theatre in Chesnee, S. C, the newspaper
manager. The circuit has its headquarters
relates. He worked his way up to
here.
James Sanders, Charlotte, has been appointed
manager for the Liberty Theatre.
doorman, then to assistant manager, and
at the age of 18 was made manager with
the responsibility of booking and buying
all the pictures.
In 1941 when World War n broke out FOR QUALITY/
he enlisted in the Navy and was sent to
SERVICE AND SATISFACTION
a sound motion picture school, after which
he returned to Norfolk Navy Yard to the
motion picture department. In 1945 he
went to the South Pacific aboard the USS
Send Your Orders to
THE QUEEN FEATURE SERVICE, INC
Webber on which he sei-ved as projec-
BOXOFFICE June 22, 1959

TWO OF HOLLYWOOD'S
HOTTEST NEW STARS!
THEY'RE THE GINCHIEST"
also starring
Gloria Castillo
Produced by Robert Gurney
Written and Directed by Edward Bernds • An American-International Picture
4/VZ>
FAY SPAIN
CONTACT YOUR y2/^Z£/zlaa^l,^LJ^
EXCHANGE
PITOL RELEASING CORP.
W. M. RICHARDSON
164 Walton Street, N.W.
ATLANTA 3, GEORGIA
AMERICAN ASTOR PICTURES
WALTER PINSON
215 West 4tli Street
CHARLOTTE 1, NORTH CAROLINA
COLONIAL PiaURES
R. V. REAGAN
492 So. Second Street
MEMPHIS, TENNESSEE
CAPITOL RELEASING CORP.
R. C. PRICE
137 Forsythe Street
JACKSONVIUE 2, FLORIDA
MASTERPIECE PICTURE, INC
MAMIE DUREAU
221 South Liberty St.
NEW ORLEANS 12, LOUISIANA

.
. . The
. . Company
. . . Amelia
. . The
Memphis Firs! Runs
Enjoy Fine Week
MEMPHIS—Memphis fust runs had a
fine week. Two had double average business.
None fell below average. The State
did twice average with "Pork Chop Hill,"
and the Strand did likewise with "Horrois
of the Black Museum."
lAverogc Is 100)
Happened to Jonc (Col) .Mocc^lf 00
Palace The Mon in the Net (UA) 120
Itnte Pork Hill ChoT LA 200
^tran.1— Horrors of the Block Museum (AlP) 200
Worncr The Young Philodelphions (WB), 2nd
Julie Newmar and Stubby Kaye will repeat
their stage roles in Paramount's film,
"Li'l Abner."
Stop finding fault with the weather, . .
the market, ... or with the producers!
You're no different from many other exhibitors
who've stopped to take on "inside
look" at the real reason for their slump
in business. Of course, seating makes a
tremendous difference! Want proof? Let
us give you some focts and figures!
You'll
kick yourself after you're thru! Phone us
now!
WRITE, WIRE or PHONE ALPINE 5-8459
THEATRE SEAT SERVICE CO.
A Divtiion 0+
SEATING CO.
160 Hermitage Avenue
Nashville/ Tennett^e
,
Memphis Cei^orsSay 'No'
To Latest Bardot Film
MEMPHIS — For the second time, the
all-women Memphi-s Board of Censors has
viewed and banned a Baidot film. The
first one was banned from local screens
last year. It was "And God Created Woman."
Now it is "Love Is My Profession."
Eddie Martin. Howco manager, area distributor
of the Kingsley International release,
said Mrs. B. F. Edwards, chairman
of the censors, told him the film "was
just too obscene and objectionable all the
way through and couldn't even be cut to
get it passed."
Mrs. Edwards refused comment on the
censor board action. The board notified
Howco by letter that the film was banned
from Memphis screens. Asked if she didn't
think the public .should be told why the
film was banned. Mrs. Edwards said: "The
board tells the distributor why."
Martin said Mrs. Edwards and two other
board members viewed the picture.
Two major Bardot films, "The Night
Heaven Fell" and "La Parisienne" have
been permitted to play here.
Crosstown at Memphis
Installing 70mm Unit
MEMPHIS — Seventy millimeter projection
equipment and a six-channel
.stereophonic sound .system will be installed
at the Crosstown Theatre, M. A. Lightman
jr., president of Malco Theatres, announced
at a cost of between $20,000 and
$25,000. A new Walker screen will provide
a pictui-e just slightly larger than
the present one. The projectors will be the
German-made Bauer and the sound Simplex
Four-Star.
The theatre will have to be closed fouror
five days. During this time, seat rows
will be spaced to provide greater comfort.
The Crosstown, one of the newer theatres
in Memphis, has shown some first
runs during recent months. Todd-AO and
other 70mm movies will become available
to Memphis for the first time when the
installation is completed, Lightman pointed
out. None of the five downtown first runs
have 70min projectors.
NASHVILLE
(^rescent Amusement Co. news: The accounting
department is in the process
of being mechanized, changing over to the
IBM system bowling alley Crescent
.
is building at Bowling Green, Ky.. will have
24 lanes. It will have a complete snack bar
for short orders advertising
.
in June, July and August will center on
radio and cut down on newspapers. In
September the regular newspaper schedules
will be resumed.
Bernard Smith on 'Gantry'
Bernard Smith, who .serves on Hccht-
Hill-L-incaster's executive board, has left
the independent company temporarily to
join the Burt Lancaster starrer, "Elmer
Gantry." as associate producer. The film is
a United Artists release. The pictui-e is
now being prepared by Columbia.
MEMPHIS
^
Ctella Stevens, Memphis starlet, has been
signed for the biggest role of her movie
career. She will be featured as Appassionata
von Climax in the film version of "Li'l
Abner," being produced by Paramount.
Stella is involved in a court custody suit
here with her former husband, Herman
Stevens, for her son Andy, 4.
Tom Young, dean of Filmrow, will retire
July 1. After 32 '2 years with 20th-Fox, he
will step down from the branch manager's
TOM YOUNG
job with the best wishes of the motion picture
industry and also thousands of friends
in all walks of life. Young has been a civic
leader for many years. He is being succeeded
by Dan M. Coursey, who comes here
from Atlanta where he has been manager
for 20th-Fox. Both Young and Coursey are
on the job at the exchange during June.
Young will continue to make his home
here.
Raymond Goodman, owner, has closed
the Rex Theatre at Starkville, Miss., for
the summer but will continue to operate
the State in the same town during the summer
.
Skyvue Drive-In at Paris has
gone into fulltlme operation.
Exhibitors visiting from Arkansas included:
Mr. and Mrs. J. T. Hltt, Plaza,
Bentonville; William Elias. Elias Drive-In;
Osceola: J. K. Jameson sr.. Joy at Bald
Knob and Ken at McCrory: Tom Pcmberton,
Capitol, Marvel: Alvin Tipton, New at
Manila: W. R. Lee. Gem, Heber Springs;
Orris Collins, Capitol. Paragould: Victor
Webber. Center, Kensett, and Moses Sliman,
Murr, Osceola.
Whyte Bedford, Marion. Hamilton, Ala.,
was a visitor Prom Mississippi came
. . .
J. P. Foley, Palace, Tunica: Mike Simon,
Honey, Indianola: C. J. Collier, Globe.
Shaw: Mrs. Henley Smith, Skylark Drive-
In, Clarksdale: Frank Heard. Lee Drive-
In, Tupelo: B. B. Jackson. Delta. Rulcville,
and Mrs. Valeria GuUett. Benoit. Benoit
Ellis. Ellis Drive-In. Millington;
Louise Mask, Lucz. Bolivar: E. S. Pollock,
Strand. Hohcnwald. and J. U. Burton. Star
and Trenton Drive-In. Trenton, were in
town from Tennessee.
BOXOFFICE June 22. 1959

FOR THE SUMMER
BOX-OFFICE
'LL GIVE MY LIFE'
MN FROM PLANE
AROUS"
'HORRORS OF THE
HAUNTED HOUSE-
EN AGE THUNDEF
'LOST LONELY AND
VICIOUS"
— IN COLOR —
)UTLAW WOMEN'
FHE BLACK PANTHER"
HOWCO
EXCHANGES
MEMPHIS
399 S. SECOND SI
ATLANTA
193 WALTON ST. N.W.
JACKSONVILLE
122 E. BAY STREET
NEW ORLEANS
ISO SOUTH LIBERTY ST.
CHARLOTTE
300 W. THIRD ST.
KANSAS CITY
ST. LOUIS
BOXOFFICE : : June

. . Henry,
. . Gulf
. . Lois
. . The
. . Peggy
. .
. . Also
. . John
one
. . Joyce
. . Mrs.
NEW ORLEANS
pictures are getting bettei- and, at the
same time, the star system is waning.
This is the view of Bill Kirkpatrick. here
to promote "Hercules" for Embassy. He
cited the increase during the last few
years of unknowns starring in their first
films, including Steve Reeves, the San
Francisco winner of practically all handsome
male awards, who is the star of
Hercules."
Helen Forrest, New Orleans actress, appeals
as Callie. the old Gris Gris woman,
in "The Louisiana Hussy." filmed at Morgan
City . son of the Isadore
Lazaruses of 4-C Theatres, was graduated
from Metairie Park Country Day School
among the top group scholastically. He will
enter the University of Michigan this fall.
His sister Linda returned home for the
summer from Boston University, where she
is a student. Mrs. Lazarus will motor to
California starting July 1 with her sisterin-law
Ethel Schulman. Isadore and his
associate Ben Weilhave acquired the Bed-
A-Chair franchise.
R. Sellers, Yam Drive-In, Opelousas; Matt
Guidry of the Pat, and Al Guidry, Twin
Drive-In. Lafayette; Ed Jenner, Westlake
and Marrero drive-ins: J, Roger Lamantia,
office manager, and Andy Bevelo.
booker . Deckard Merry of Hodges
Theatre Supply returned after a two-week
wedding trip to Colorado.
It was a happy 69th birthday recently
for John Shaffer, film delivery service
trail blazer and co-owner of Shaffer &
Kemp, popcorn distributor, at a party at
his home Dreamland Theatre
cashier. 900 Elysian Fields Ave., turned
over $115 to a six-foot sandy-haired gunman
on a recent Saturday night . . . Jimmy
Clanton, the Baton Rouge rock 'n'
roller who wowed his hometown at the
premiere of his "Go, Johnny, Go!" was in
New Orleans a few days, where he joined
his manager Cosima Matassa. They left on
a tour to Hawaii.
Rodney Toups, Loew's State manager,
and wife Jewel hosted Producer Richard
Lyon and wife on a tour of the French
Quarter night clubs . Collins of
Lake Charles has been informed by Producer
Jerry Wald she will receive a small
part in "The Best of Everything." She
won a recent magazine beauty contest .
Bob Ungerfield of U-I and Jean Blake,
Miss Photo Plash of 1958, were in to tell
the public about "This Earth Is Mine" via
newspapers, radio and video.
seneffn^
James Smith closed his theatre in Sandersville.
Miss., and Albin and Pern Randall
shuttered their Joy in Woodville. Miss.,
concentrating on their Pern Drive-In this
summer . . . T. E. "Cousin Tom" Willis,
manager of the Panorama in New Orleans,
and Waddy Jones of Joy's Theatres have
taken over the Joy in Melville, closed recently
by Mrs. Justine Harvey. Stewart
Hall will manage.
The Variety auxiliary has a standing in-
E. D'Amores has acquired the Joy at
Church Point. Waddy Jones will continue
to buy and book . States Theatres
has taken over operation of the Don Drive- Variety still is seeking a charity to replace
In at Alexandria, for which Gulf did the the Cerebral Palsy Institute for Children,
booking since the merger there of Don which joined the Community Chest . . .
Theatres, headed by Jim Thompson and Valerie Benson, secretary at BV, has a
Doyle Maynard, with Gulf. The airer is
new short stylish hairdo.
owned by Frankie Johnson.
O. C. Broughton, auditor, was at MGM
a couple of days . . . Present at the Exhibitors
Cooperative Ass'n semiannual Grainger and Benedict Bogeaus to distribute
some of the RKO pictures they ob-
luncheon conference at Arnaud's restaurant
were Ted Crosby, vice-president of tained.
Southern Amusement, Lake Charles; A.
J. Broussard, Trail Drive-In, Crowley; E. The WOMPI minstrel show was pre-
vitation to all members and guests to attend
the women's luncheon and game session
every third Thursday of each month.
J. R. Grainger, former RKO chief, was
in town in behalf of Intercontinent Releasing
Corp. product. IRC was formed by
D 2 years for $5 D
D Remitrance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE
NAME
' year for J3 D 3 years for $7
POSITION
.scnted Saturday i20i at the McMahon
High School for the Knights of Columbus
... An outgoing officers party will be held
the 27th at the home of Blanche Gubler,
534 Homestead . Roberts has
dated "The Gold Rush. " of Charlie
Chaplin's old films, at the Civic.
John Wayne and William Holden headed
a parade from Loyola down Canal to the
Saenger Theatre for the opening of "The
Horse Soldiers" Thursday il8) ... Rodney
Toups, manager of Loew's State, reports
his telephone rings all day long every time
he advertises a sneak preview, with people
trying to find out the name of the sneak
picture.
A noisy throng of 2,000 youngsters filled
the Panorama Theatre Saturday morning
1 13 1 for the premiere of the telecast of
WVUE-TV's Bozo the Clown show from
the Panorama stage. Manager T. E. Willis
said there was not a spark of misbehaving.
The kids also were treated to candy, balloons,
caps, popsicles and oodles of sou-
. Manager Willis reported
"The Diary
venirs and prizes . .
of Anne Frank" was
still doing a terrific business in its third
week.
Gulf again has set back the opening of
the Holiday Drive-In at Gonzales, Fla.,
this time to July 5. because of wet weather
holding up black-topping . Patsy
Lynch. Columbia booker, is shopping for a
layette . . . G. Y. Harrell jr., Manley, returned
home from the hospital to mend
following an eye operation.
On vacations: Paul Harrell and Otis Bordelon,
Transway; Lillian Flick, Film Inspection:
Perl Cookmeyer, Edna Campbell
and Russell Morvant, NSS; Audi'ey
Thomas, Theatres Service; Judith Hammer,
MGM; Joe Sacco. WB; Mrs. Rita
Toups. manager for United Theatres . . .
Back on the job were Dorothy Boudreaux,
Thelma Ford. Theresa Stierwald and Mary
Ancona. 20th-Fox.
Floyd P. Murphy, who has the "Let's Go
to the Races" stimulator, has joined Howco
Pictures of Louisiana . . . Exhibitors seen
on Pilmrow: Ed Fessler of the Do Drive-
In theatres at Mobile, Metairie, and Biloxi;
Alvin Daste, local Cafin; L. W. Watts,
Strand, Oil City; Aubrey Leseigne, St.
Mary's Drive-In at Berwick and Arcade at
Patterson; Frank Pasqua, Gonzales, La.;
Earl Perry, Plttman general manager; Willis
Houck, Joy's Theatres; Phillip Salles
Jr., Covington; W. E. Limmroth, Olddens
& Rester, Mobile; Doyle Maynard, Don,
Natchitoches; Claude Bourgeois, Biloxi;
Charles Levy, Marrero; Roy Saxon of
Kentwood and Franklinton; Rene Brunet,
local Famous; Matt Guidry, Lafayette, and
F. G. Prat jr., Vacherie.
F. F. Goodrow was the surprise guest on
his 69th birthday at a seafood buffet and
swimming party at the pool of the lakefront
home of daughter Edith Poelman
and husband Jack. Friday i5i, assisted by
Goodrows wife Evelyn Nabos
and Beverly Frisard of the United Theatres
staff showed up with engagement
rings the same day. Their marriages will
be in August.
BlffllTffE NATIONAL HLM WEEKLY 52 /ssues a yeat
825 Von Brunt Blvd., Kansas City 24, Mo.
Wayne, son of the Roy Lomardos of
Transway, who is a student at St. Benedict's
seminary in Covington, was home for
the summer . home for the summer
SE-G BOXOFFICE June 22, 1959

. . H.
20
. .
. .
were Anna and Sandra, daughters of
Pauline Elliott, Masterpiece, from Southern
Missionary College, Chattanooga . . . Rains
have delayed the opening of the new Tiger
Drive-In at Shreveport.
Alfonse Authement has reopened the
long-shuttered G. C. Theatre in Dulac .
Lewis Adolph of Venice was in on his
monthly conference with his buyer-booker
Ralph Reid . J. Labat of the Cub at
Raceland talked over bookings with Russell
Callen.
A Busy Summer Ahead
For John Wray Youngs
SHREVEPORT—John Wray Young, director
of the Shreveport Little Theatre, and
Margaret Mary Young, the theatre's technical
director, will have a summer of guest
teaching assignments, including their second
year at the National Community Theatre
Training Center at the University of
Wisconsin.
Young, who is president of the American
Educational Theatre Ass'n, and Mrs.
Young will be at Wisconsin for a month,
having started Saturday ( ) . In July they
go to Denver where Young will present a
graduate seminar in contemporaiT theatre.
On August 16, he will begin five days
of appearances at the National Catholic
Theatre Conference at Notre Dame University.
He also has a July 9 date to address
the University of Michigan Drama
Conference at Ann Ai-bor.
Young's most recent book, "Directing the
Play," which Hai-per & Co. published some
months ago, already is enjoying international
recognition. It is being used as a
text in such far-off places as New Zealand
and Smyrna, and is receiving an even
greater circulation than the director's fii-st
book, "The Community Theatre." The latter
is now considered the standard work
on the organization and operation of a
civic theatre.
The Youngs, who have been at the helm
of the Little Theatre here since 1936, have
brought the theatre to the front rank of
civic drama institutions. The work has
reached such stature that last year the
University of Denver granted a doctorate
to one of its gi-aduate students for a thesis,
"The Work of the Youngs, at the
Shreveport Little Theatre."
New Swiss Recorder Unit
Weighs Only 16 Pounds
HOLLYWOOD—Perfectone Co. of Switzerland
has developed a sound recorder
said to be the smallest, lightest and most
compact available for professional use in
motion picture and television film production.
The unit weighs only 16 pounds, compared
with the 65-pound previous smallest
recorder. It operates entirely on transistors
and small flashlight batteries with a 12-
hour lifespan supply its power.
Loren Ryder, president of Ryder Sound
Services, the firm which developed the
larger unit used to date, holds the exclusive
agency rights for the Perfectone
recorder in the United States and Canada.
He indicates it will replace much of the
heavy equipment now used in both theatrical
film and TV film fields.
Locations for AA's "The Fugitive Kind"
are being sought in the south by Martin
JiU'ow and Richard Shepherd.
MIAMI
The Old Guards, a group made up of
Wometco employes who have been
with the company for more than seven
years, held its recent annual banquet at
the Carillon Hotel, Miami Beach. The highlight
of the event was the presentation of
bonus awards to longtime employes. Fifteen
year awards were presented to Bob
Browner, manager of the Capitol Theatre:
Rose Capozzi, clerk in the accounting department
and formerly cashier at several
of Wometco's theatres; Dorothy Tierney
of the confection department, Carib, and
Van Myers, vice-president in charge of
vending and confections. Twenty-five year
bonuses were given to Stanley Stern, vicepresident
in charge of real estate and insurance:
Paul Allen of the art shop and
Frank Miller, maintenance department.
Mark Chartrand, retiring president of the
Old Guards, was in charge of arrangements
and presented the new president, Joe St.
Thomas.
Ralph Renick, Wometco vice-president
in charge of news, has just returned from
a five-week trip to Russia accompanied by
46 prominent Miami executives and civic
leaders. He was joined by Mrs. Renick for
the latter part of the trip and they toured
Europe before returning home. Renick
made a lot of films from which will be
developed a series of public service programs
for WTVJ.
Joan Fontaine arrived on a National Air
Lines propjet from New York for her appearance
in the Coconut Grove Playhouse
production of "Hilary" at DeauviUe Hotel,
Miami Beach. She is back on the stage
. . .
after a year's tussle with hepatitis
"The Nun's Story," which Life magazine
recently featui-ed, has been booked for a
July opening at the Florida State Olympia,
Beach and Gables theatres.
Oldtimers at Wometco Enterprises were
saddened by the death of John W. "Pop"
Schroll. 79, June 10. He was a maintenance
man with Wometco from the time of its
organization until his retirement some
years ago.
Miami Beachite Richard Rush has been
selected by producer Budd Boetticher to
play with Randolph Scott and Nancy Gates
in "Comanche Station" by Columbia .
Summer Miami Beach vacationers were
taking advantage of seeing one of cinema
history's classics, "The Gold Rush," by
and with CharUe Chaplin at the Variety
Theatre. The fUm made in 1925 was reissued
in 1942 with sound track. It was
double biUed with the British film,
and Simon."
"Laura
Frank Sinatra's Miami-made "A Hole in
the Head," bows July 3 at Loew's Riviera
and 170th Street theatres and Brandt's
Lincoln Theatre on Lincoln road, Miami
Beach. Arnold Schulman, former Miami
Beach student, who wrote the story, has a
four-month assignment at MGM to script
a remake of "Cimarron."
Cash prizes were awarded by Wometco
to the owners of the shaggiest dogs in the
Shaggy Dog Contest held at Wometco's
Boulevard and 27th Avenue di-ive-ins a
week prior to the opening of "The Shaggy
Dog." The top winner of the four- theatre
winners was to appear with its owner on
Chuck Zinc's Popeye Playhouse television
program. Spon.sors of the dog contestants
had to be under 12 years of age.
The special engagement of "The Ten
Commandments" at the Boulevard and
Coral Way drive-ins was the first time
the film was shown at popular prices and
children under 12 were admitted free. No
student tickets were honored.
Walter Oakerson, manager of Wometco's
neighborhood Es.sex Theatre, was on vacation.
Also vacationing from Wometco and
on a trip to California were Marty Wolfe,
supervisor of the payroll, and Joe Romano
and Carol Sponagel, accounting department.
Old Clem Leaves Void
In the Don Kay Home
NEW ORLEANS—There was a void in
the home of Mary and Don Kay of Kay
Enterprises when old Clem laid down and
died. For nearly 15 years he had been a
respected and loved member of the Kay
family.
Clem was no ordinary house cat. He had
a winning personality as distinctive as his
tiger stripes, and boasted friends and acquaintances
all through the southeast and
along the east coast where he accompanied
Don and his wife in their travels.
Clem originally was Clementine, found
in the Big Swamp by airmen in the Air
Depot 4006 squadron when it headquartered
on the edge of the Everglades in wartime.
Kay then was the commanding officer.
But the orphan kitty soon revealed he
was no lady and the "entine" was dropped
from the name, then the title of a popular
song.
He became the squadron mascot, along
with a dog named Salvage, and soon was a
veteran of wide air travels.
With the end of the war. he came home
with Kay. the commander of the squadron,
showing his preference for the best in life.
Don says there never will be another
Clem, but he and Mary got a replacement
from the cat adoption center here, and
named him Jackson. Don thought Jack
would be more appropriate, but Mary insisted
on Jackson, so now it's Jack Jackson,
carrying on for Old Clem.
Florida's FIRST Supply House
NEW ADDRESS . . .
206 MEMORIAL HIGHWAY
TAMPA, FLORIDA
NEW PHONE ... 8-9189
NEW CONVENIENT PARKING
for Our Customsrt
Vtilt ui at our new building
UNITED THEATRE SUPPLY CORP.
BOXOFFICE :: June 22, 1959
SE-7

. . . Jack
. . . Jack
. . Herman
. . Here
. . Sam
JACKSONVILLE
Y^ith the coming: of another long, hot
southern summer, motion picture exhibitors
began their hardest job of the
year in attracting their usual patrons
away from many other leisure pleasures.
Church, school and scouting groups were
offering Monday-through-Friday recreational
programs for youngsters and the
lake and beach resorts were bidding for
family groups on weekends. The Florida
Theatre began a summer series of Wednesday
morning matinees sponsored by the
Royal Crown Cola Co., with admission being
six RC Cola bottle tops for each child
attending the show. In common with indoor
houses of Florida State Theatres in 29
other Florida communities, the Edgewood
and San Marco opened an eight-week
series of Thursday morning matinees for
children in the suburbs, with liberal supplies
of promoted free prizes for the kids.
Cecil Cohen's Murray Hill Theatre and J.
H. Robinsons Arlington Theatre began the
presentation of regular Saturday morning
matinee programs. Other local theatres
were depending on good screen programs,
air conditioning and stepped-up advertising
programs to attract their share of
summer fun-seekers.
Bill Duggan, manager of the Florida
Theatre, West Palm Beach, was hospital-
EXHIBITOR >^
Check These Cup Prices
200 Lb. Shipment Prepaid:
T
9 oz. Cold Cups-2500-Wgt. 45 Lbs. 18.33 cs.
10 oz. Cold Cups-2500-Wgt. 50 Lbs. 19.49 cs.
16 oz. Cold Cups-IOOO-Wgt. 32 Lbs. 14.49 cs.
7 oz. Cold Cups-2500-W9t. 32 Lbs. 15.65 cs.
PlosMc Hot Cups With Handle
1500 per case 16.64 cs.
Check- Draft-Money Order
Money-Back Guarantee!
—Also-
Complete Concession Supplies
Used Manley Popcorn Machines
Counker Model Sno-Kone
Repair-Sell-Trade-Buy
Concessions Equipment
SERVICE CONCESSIONS
& VENDING CO.
139 W. Stotc St., Jacksonville, Flo.
ized for the correction of a spinal ailment
Fitzwater. supervisor of Bay Lan
Theatres, Tampa, and Mrs. Fitzwater returned
home from an enjoyable New Orleans
vacation trip . . . Mrs. Sally King is
a new assistant to Mrs. Bobbie Parrish,
controller of Roy Smith's theatre supply
firm in this city.
Thomas P. Tidwell. 20th-Fox manager,
said that his staff was unusually busy in
booking 12 prints of "South Pacific" into
second-run situations throughout the area,
with the local run going to the Town and
Country after its extended i-un of "Around
the World in 80 Days."
Jimmy Raulerson, Clearwater exhibitor,
has extended his holdings to the operation
of a nightery, the Mamba Club at Indian
Rocks . from Miami were
George Hoover, international Variety Club
official and head of United Theatres, and
Pete Dawson, UT film buyer and booker
Rigg has moved his booking service
staff into larger quarters in the Lynch
building due to the addition of many new
booking accounts.
George Friedel, 20th-Fox salesman, left
for Oklahoma City on a vacation visit with
relatives . . . Rex Grimm, Warner cashier,
was visiting with friends in Kansas City!
Mo.
. Silverman, Wometco executive
from Miami, called on many friends
along Filmrow
. A. Newton, who
operates the local Dixie Theatre, has
closed his Florida Theatre in St. Augustine.
Visiting exhibitors included J. M. Wells,
Polkston, Ga.; Bob Mullis, High Springs;
R. C. Bailey, Blountstown; Linda Gawthrop,
Palatka; Bob Daugherty, Leesburg;
Maurice Hensler, Auberndale, and Harold
Popel. Gainesville.
'Birth of Nation' Denied
Permit by Atlctnta Censor
ATLANTA — "The Birth of a Nation"
booking at the Fine Art Cinema has been
blocked by Mrs. Christine Smith Gilliam,
motion picture censor, who sent a formal
notice of her refusal to pennit commercial
showings of the film in the city to Goldmax
Enterprises, a local distributor handling
the pictm-e.
The film was last shown here in 1943 at
the Emory Theatre, but Mrs. Gilliam said
it had been under ban here since 1944, the
year she took office. She said in her formal
notice that " 'The Birth of a Nation'
does not meet the requirement of our ordinance
and therefore cannot be issued a
permit for showing in Atlanta."
The stated purpose of the film censorship
ordinance is "to prevent the display of
obscene or licentious pictures or other
pictures that may adversely affect the
peace, health, morals and good order of
the city."
Mrs. Gilliam declined to elaborate on
just how "The Birth of a Nation" violates
the censorsliip code. Her ruling was on an
application filed by R. E. Pindler, an Atlanta
attorney, representing the Goldmax
Enterprises and Keystone Films Co., Washington,
D. C, owner of the film, for permission
to show it commercially.
Flndler said he would appeal to the 11-
man board of trustees of the Atlanta Public
Library, a group which has the authority
to uphold or reverse the decisions
of tlie motion picture censor.
ATLANTA
Jhe 1959-60 WOMPI officers were installed
at a gala dinner Friday (13)
at the Variety Club. The theme was the
history of the motion pictui-e industry,
with WOMPI members depicting the leading
ladies in Birth of a Nation, I'd Climb
the Highest Mountain. Gone With the
Wind, Love Me or Leave Me and Gunsmoke.
Mi-s. DeWitt Broadwater, prominent club
woman here, installed the officers. Mildred
Castleberry. Martin circuit booker,
gave the invocation. Mi-s. Helene Spears,
outgoing president, was the emcee. Mrs.
Jean Mullis, Theatre Service Co.. the new
president, was named WOMPI of the Year
and the trophy was presented to her by
Mrs. Betty Rook, 1959 WOMPI of the Year.
MGM publicist Judson Moses introduced
Ann Roper, popular young entertainer.
R. M. Kennedy of Kennedy Theatres,
Birmingham, and his family were vacationing
at Ponte Vedra Beach, Fla. . . Tom
Lucy, Exhibitors Service Co., and his family
were on vacation at Daytona Beach,
Fla. . . Also vacationing in Florida were
J. E. Riley, booker for the Tennessee Eastman
Recreation Club, Kingsport, and his
family.
Mrs. Carole Moessner has resigned as
secretary to UA manager Gene Goodman.
She has accepted a position outside the
industry . . . Burton C. Haney has taken
over the Macon Di-ive-In, Lafayette, Tenn.,
from Stephens and Aired. Mi's. Marguerite
Stith will continue as buyer and booker for
the operation.
Filmrow visitors included J. R. Hodges,
Shelby, Columbiana, Ala.: Sol Abrams,
Harlem, Athens: Mr. and Mrs. Phil Bradley,
41 Drive-In, Chattanooga: Marshall
Maddox, Jasper: R. E. Andrews, Carver,
Rome: Mr. and Mi's. Robert Swain, Bocanita,
Scottsboro. Ala., and Sanford Stone,
Montague Drive-In, Nashville, and Moonlite
Drive-In, Springfield, Tenn.
Bomb Warning Spoils Fun
At North Little Rock
LITTLE ROCK—A phony phoned bomb
warning spoiled the fun for about 1,000
youngsters at the Rialto Theatre's first
summer Tuesday kiddies matinee. Manager
Eddie Holland, following receipt of the
phone warning, spoke to the children over
the theatre's public address system, telling
them that a fire drill was being conducted.
They left the building quietly and
quickly, according to Holland.
Chief Ray D. Vick headed a 14-man police
force that searched the emptied theatre,
then permitted the children to return
to their places to finish the show.
BALLANTYNE IN-CAR SPEAKERS .
I
CONCESSION EQUIPMENT & SUPPLIES !
P
^_PROJECTOR REBUILDING SERVICE
i
Prompt, Courteous Service 'Round the Clock
DIXIE THEATRE SERVICE & SUPPLY CO.
1010 North Sloppcy Drive
P.O. Box 771 Albany, Georgia
Phone: HEmlock 2-2846
SE-8 June 22, 1959

R. D. Leatherman Named
New Bonhcan Manager
BONHAM, TEX.—R. D. Leatherman has
been appointed manager of the Bonham
theatres recently purchased by Phil Isley
Theatres from the Cole estate. Leatherman's
industry experience includes more
than 20 years with Interstate Theatres.
He and his wife have made arrangements
to move here.
The Isley purchase included the American
Theatre and Bonham Drive-In, both
open, and the Elite Theatre, which has not
been operated for several years. The Isley
office announced the puichase price as
$150,000. The late H. S. Cole and his
brother, the late Harry Cole, had owned
the Bonham theatres since 1923 when they
first acquired the American, then the Best
on the south side of the square and the
Elite on the west side of the square.
The sale was actually made by Mrs. H.
S. Cole, who took over management of the
three theatre properties last August. Following
the sale, she thanked citizens for
their support and urged them to continue
in support of the new owners.
"I'm undecided what I'm going to do,"
she added, "but I'll rest for some time."
DALLAS
Oklahoma City Ass'n Is
Planning Tax Campaigns
OKLAHOMA CITY—The Oklahoma City
Theatre Managers and Owners Ass'n will
concentrate on tax fighting the next several
months.
The city council will be the scene of opposition
to the occupational levy on theatres,
which the local association views as
confiscatory as compared to the rates on
other businesses.
The other campaign will be directed
against the enabling act, now before the
legislatm-e, which would permit Tulsa and
Oklahoma City to impose any tax the
city governments saw fit.
The association held its June meeting
at the Boulevard cafeteria in the Plaza
Court section.
Morris Loewenstein. president, reported
he had finally gone 'scope at his Majestic
Theatre because he could not get enough
pictures in ordinary projection, although
he ran some three or four times. Eldon
Peek of Oklahoma Theatre Supply is supervising
the installation of Cinemascope
at the Majestic.
Producer-director 'WiUiam Castle interviewed
37 actresses before signing Pamela
Lincoln for the role of Lucy Stevens in
Columbia's "The Ttngler."
Trade
ing bi
a Ilea
714

. . The
SAN ANTONIO
TJobert Bixler, Paramount exploiteer. Dal-
las, spent a week here visiting his
many theatrical friends Towne
Twin Drive-In has started a mixed picture
policy showing both Spanish-language and
Hollywood films . . Visiting the film exchanges
to buy and book Mexican product
were Raymond Perez, the Maya, Houston;
R. S. Cook, Leland Theatre, Taft: H, C.
Gunter. Depot Drive-In, McAllen; Mateo
Vela, the Rey, Galveston, and Sylvan K.
Barry, Fiesta Drive-In, this city.
Fernando J. Obledo, Columbia office
manager, was in the Beeville area on a
business trip . . . Two old favorites to San
Antonio Mexican stage show fans returned
to the Empire Theatre for a three-day run
last week. They were La Chata Noloesca
and Don Chema, who headlined the bill
along with other artists and the music of
Mateo Camargo's orchestra. Two American
Come on in

TWO OF HOLLYWOOD'S
HOTTEST NEW STARS!
THEY'RE THE GINCHIEST'
also starring
Gloria Castillo
Produced by Robert Gurney
Written and Directed by Edward Bernds
^/vo
• An American-International Pictu
FAY SPAIN
Starring in "Al Capone" and
"God's Little
Acre"
JtAUKSnCPfiOU
Written by Lou Rusoff • Produced by Alex Gordon
Directed by
^•.A Edward L.Cahn
L Boy craxy 9'^ \ An
for new \ American-International,
CT YOUR yjmanlcarL, ^gk ^ntEJinatio/iaL EXCHANGE
EMPIRE PICTURES
BOB O'DONNELL
DON GRIERSON
412 S. Harwood St. DALLAS 1, TEXAS
SCREEN GUILD PRODUCTIONS
LOIS SCOTT
H. E. McKENNA
708 West Grand AveaM OKLAHOMA CITY 2, OKLA.

"
OKLAHOMA CITY
H nn, daug:hter of Mr. and Mrs. Ed Crew
of the Empress Theatre at Waurika,
recently received a perfect attendance pin
from the Sunday School of the local Methodist
Church. She hasn't missed a Sunday
since she was 6. Now 14. she hopes to have
a perfect attendance in her four years of
high school. A son Ernest, who had been
working at the air base in Wichita Palls,
Tex., for a few years, quit that job and
is helping his father run the theatre and
cattle business. Mrs. Crew, who was in the
hospital in Wichita Palls, has regained her
health and feels fine.
Claud Thorp of the Gem Theatre at
Ryan says he's beginning to feel the strain
of having to diive from Ryan to Henrietta,
Tex., evei-y day and night to operate his
Rietta Drive-In there. It is about a 100-
mile roundtrip. He has been trying to get
someone to operate it for him. Claud was
in Dallas recently buying and booking. In
addition to the drive-in and theatre in
Henrietta, he also operates theatres in
WAHOO it
the
boxoffice oMraction
to increase business on your
"oflF-nighfs".
Write today for complete
details.
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT
CO.
3750 Ookton St. • Skekl*, llllnelt
n 2 years for $5 Q 1
n Remittance Enclosed
THEATRE
STREET ADDRESS
TOW.'*
NAME
ZONE..
Burkburnett and Wichita Palls. He also is
remodeling an old theatre building, the
Palace, which was in operation in Skiatook,
Okla.. many years. Last to operate it were
Bill Strieker and Bill Jones, who have the
Ritz in Skiatook and the Star in Sand
Springs. Claud says he might put a liquor
store in the Skiatook bulding come August
17 w'hen the sale of liquor becomes legal.
E. T. Morris, who has been running the
El Rancho Theatre in Ringling on a lease
for the last year, locked it up Monday (8).
He said he was tired of working all day
at a filling station just to earn enough to
keep the theatre open. He said he might
go to North Dakota, where he had been
offered a good job with an oil company.
C. L. Lance owns the theatre.
C. W. Wright who owns the Ritz in Oilton
has been in the Veterans Hospital in
Sulphur since January 6. His wife and
daughter are operating the theatre on Fridays
and Saturdays, not making any money
but keeping the vandals from tearing it to
pieces. He would like to hear from some of
his friends with whom he has been doing
business many years in Beggs and Oilton,
and specially asked that some of the salesmen
stop in to chat with him when they
come through Sulphur. This correspondent
left him a copy of BoxorFicE and he was
glad to get it so he could see what was
going on in the rest of the country. He is
now on the mailing list of Boxoffice.
Herschel Gilliam, known as "Wild Bill,
who has operated the Globe in Ardmore
for many years, will shutter the place July
4 because business does not justify continued
operation. He rebuilt and remodeled
it in 1945 and changed the name. He said
he will be looking around for another location,
probably in the western part of the
state or the Panhandle of Texas. He wants
TRADE WITH AN^^^^^^^^^
EXPERIENCED THEATRE SUPPLY HOUSE
"Your Complete Bquipment House"
OKLAHOMA THEATRE SUPPLY CO.
628 West Grand Oklahoma City
STATE...
..POSITION.
THE NATIONAL FILM WEEKLY 52 issues a vear
825 Van Brunt Bird., Kansas City 24, Mo.
to stay in the Oklahoma City exchange
territory. Video Independent recently
opened the rebuilt Tivoli in Ardmore, and
also operates the Park Theatre and the
North 77 Drive-In there. Another drive-in,
the Skyview, located on the east edge of
town, is operated by Anderson and Gaskins.
Gilliam remarked: "Since the air base
has been moved, and with so many theatres
in operation, the little fellow just cannot
compete with the big boys. By the time we
get to play the pictures in a grind house,
they have just about been milked dry. The
older patrons quit coming quite a while
ago when they began to get good television
reception, and we just cannot draw enough
of the younger people to make a profit."
Mr. and Mrs. Harry Lawrence, Ritz Theatre,
Madill, have been doing a double job
of baby sitting for the last six months since
their only daughter, Sandra Smiley, gave
birth to a second son named David Rea.
The other son, Michael Lawrence, is 2. The
daughter is now working for the Madill
Mfg. Co., which makes work pants, for five
days a week, and on Saturday she has a
typing job in the Marshall County courthouse.
We caught Lawrence just getting
ready to open his theatre about 7.00 p.m.
and he was pretty busy. Seems that he was
just doing about everything there is to be
done around a show, except taking care of
the booth. Madill is located near Lake
Texoma, but Harry said he has just been
too busy at the theatre to go fishing often.
He reports business is good. He will paint
and redecorate the lobby and front, doing
the job himself as everybody else in Madill
is working at home or away from town, and
it is about impossible to get any good help.
The father of Jack Pickens, Ritz Theatre,
Elmore City, suffered a stroke and was in
the hospital in Wynnewood for 41 days before
he died. The Pickens have closed their
theatre except on Saturday, and they may
close entirely . . . Robbie Robinson has
leased the Trend Theatre in Maysville
from Sam Ridgeway. Business is not so
good due to the lack of activity in the oil
fields. Ridgeway now has a job with the
state highway patrol.
Ferris Shanbour, who has been handling
publicity for Cooper Foundation Theatres,
has done a very fine job on the opening of
the New Cooper Theatre, formerly the
Harber, on the 19th. We plan to have a
complete story of the three opening nights
In the next issue . . . Visitors on the Row
included Jack Pickens, Ritz, Elmore City:
Si Barton, Bar-T Drive-In, Prague and
Cozy, Stroud: Carlton Weaver. Carlton
Drive-In, McAlester: J. S. Worley, Liberty,
Texas and Pioneer at Shamrock, Tex.: Paul
Stonum, Redskin and Miller, Anadarko;
O. A. Womble, Rex at Caddo: V. E. Hamm,
Mount Scott and Hankins at Lawton, and
Walt Christianson, Rex, Konawa.
Christine NeweU and her husband Jim
have closed the Ritz Theatre in Rush
Springs because business was low and they
were unable to get the landlord to reduce
the rent. They both worked for Barton
Theatres here in Oklahoma City before
they decided to go into the business for
themselves several months ago. Jim works
for the Cline Industries in Rush Springs.
Mrs. Newell says they will probably stay
in Rush Springs until they can find some
other theatre that they might like to take
over.
June 22. 1959

—
. . Ernie
. . Susan
. . Rudy
. . Gus
'Diary' Attains 200%
In Mill City Debut
MINNEAPOLIS—The only pictui-e that
did unusually good business was "The Diary
of Anne Frank" with a big 200 per cent in
its opening week at the Academy. All other
offerings hovered pretty close to the average
mark.
(Average Is 100)
Academy The Diory of Anne Frank (20th-Fox). .200
Century Windjammer (NT), 29th wk 105
Gopher The Angry Hills (MGM) ) 00
Lyric Pork Chop Hill (UA), 2nd wk 100
Orpheum—Shake Hands With the Devil (UA) 100
Pan—Around the World in SO Days (UA),
return engagement 100
State The Young Philadelphians (WB), 2rvd wk. .100
World Room at the Top (Conf I), 3rd wk 90
'Young' and 'Love' Climb
In 2nd Milwaukee Week
MILWATJKEE—Holdovers predominated
at the downtown theatres here, two of
them registering better scores in the second
week than in the first— "Love Is My Profession"
and "The Young Philadelphians."
"South Pacific" ended its run at the
Strand, just one week short of a year's run.
Alhambro—Love Is My Profession (Kingsley);
Kill Her Gently (Col), 2nd wk 140
Palace— Pork Chop Hill (UA),
Riot in Juvenile Prison (UA), 2nd wk 125
R'iverside—The Mysterians (MGM), 2nd wk 90
Strond—South Pocitic (Magna), 51st wk 100
Towne—The Wild and the Innocent (U-l) 90
Warner—The Young Philadelphians (WB), 2nd wk. 150
Wisconsm—The Vikings (UA);
God's Little Acre (UA),
Omaha First-Run Houses
Experience Dull Week
OMAHA—Average or less was the story
of Omaha first-run theatres last week,
"torn thumb" equaled average in its second
week at the State while others fared
not so well.
Cooper South Pacific (Magna), 33rd wk 90
Omaha The Young Philadelphians (WB), 2nd
Orpheum—A Night to Remember (Lopert)
State—torn thumb (MGM), 2nd wk
85
80
100
wk.
'Naked Maja' in Ad Okay
To Minneapolis Paper
MINNEAPOLIS — Answering two critical
letters by readers who did not like
the ads for "The Naked Maja" dm-ing its
recent run at the Academy Theatre, the
editors of the Minneapolis Morning Tribune
pointed out that the advertising department's
"Standards of acceptance committee"
screens all film advertising before
it is accepted for publication.
'Hercules' First Run in Six
Minneapolis Subruns
MINNEAPOLIS—Warner Bros.' "Hercules"
will open first run at six 28-day
neighborhood and suburban theatres instead
of the customaiT opening downtown.
Inability to get a good spot downtown,
plus more advantageous playing time in
the non-Loop theatres were given as the
reasons for the shift in policy by Bob
Branton, Warner office manager.
The pictm-e will open July 22 at the
Terrace, Riverview, Richfield, Hopkins,
Hollywood and Edina theatres, Branton
said.
Several months ago United Ai-tists' "The
Horse's Mouth" played first run at the St.
Louis Park Theatre, and various art films
have had their first runs at outskirt
houses.
BOXOFTICE June 22, 1959
MINNEAPOLIS
Two theatres in the territory have been
reopened. Sid Heath, who operated the
State Theatre at Wells, which was destroyed
by fire, is reopening the Ritz Theatre
at Mapleton. This house has been
closed for over a year Peterson,
.
Watkins, has reopened the Norwood Theatre
at Norwood. It had been closed for
several months, formerly operated by Harold
Case.
Art Leibfried has closed the Lyric Theatre,
Lakeview Hill, salesman at
.
Warners, spent a week fishing in northern
Minnesota . Rice is the new
secretary at Buena 'Vista . . . MGM and
20th Century-Fox exchanges will have a
joint picnic Friday i26i at Excelsior
Amusement park.
LeRoy Smith, MGM salesman, is back
from a vacation in California . . .
Byron
Shapiro, Columbia manager, is recuperating
at home after minor surgery at Methodist
Hospital .
Graf closed the
Rialto Theatre . . . Stella Lettus, cashier at
Independent Film Distributors, vacationed
in Boise. Ida.
New officers of the MGM Pep Club are
Tom Lutz
I
booker I, president; Gloria Hatling
bookers clerk), secretary, and Mary
I
Max (assistant cashier i, treasurer . . . Ila
Smith, booker's stenographer at Paramount,
was married June 13 to Dennis
Jorde.
Out-of-town exhibitors on the Row were
Mike Guttman, Aberdeen, S. D.; Arnold
Bauman. Kiester; R. K. Rasmussen. Perham:
Kenny Pepper, St. Croix Falls,
and Pete deFea, Milbank, S. D.
Wis.;
William Devaney, MGM district manager,
was in for a sales meeting. Also in
for the meeting was Charles R. Stoflet.
MGM salesman who headquarters at 'Valley
City, N. D. . . . J. Lewis Smith, manager of
the Pioneer circuit's Iowa Theatre at Jefferson,
Iowa, is recuperating from eye surgery
at Abbott Hospital. Minneapolis. His
wife Frances is managing the theatre during
his absence.
"South Pacific" will open in 35mm at
four neighborhood houses—the Terrace,
Nile, Edina and Uptown—July 1 for a minimum
run of two weeks. Admission prices
at night will be $1.45 for adults, $1 for
juniors and 50 cents for children. Matinee
prices will be $1 for adults, 75 cents for
juniors and 50 cents for children.
SW Promotes Ted Rasch
To Milwaukee National
SHEBOYGAN. WIS.—Ted Rasch, 25, assistant
manager of the Sheboygan Theatre
under Leo Schuessler for the last seven
years, has been advanced to manager of
the National Theatre, 27th Street and
National avenue in Milwaukee, by the
Stanley Warner Corp.
Rasch made many friends while employed
here by the circuit. His duties at
the theatre were interrupted for two years
while he served in the armed forces. He is
a member of the Sheboygan Jaycees and
the YMCA.
Pioneer Conference
In Casco Point Aug. 10
MINNEAPOLIS— Pioneer Theatres, the
Iowa circuit, will hold its annual prefall
meeting August 10 at Casco Point lodge
at Lake Minnetonka near this city, it was
announced by Harold Field, president. All
managers of theatres operated by the circuit
will attend.
M. B. Smith, director of advertising and
publicity for Commonwealth Theatres of
Kansas City, will discuss a new approach
to radio advertising for theatres.
Other speakers will be announced later.
This is the third year that the circuit
has held this meeting at Casco Point.
Working with Field in planning the
meeting are Gordon McKinnon, district
supervisor. Spencer, Iowa, and Don Smith,
general manager, Minneapolis.
Field's organization recently took over
the operation of the neighborhood Uptown
Theatre, which currently is being run on
a 28 and 35-day policy. The permanent
policy is yet to be decided. Field said. The
house formerly was operated by Minnesota
Amusement Co.
Field's son John, an architect in San
Francisco, is here to look over the Uptown
and make suggestions for its remodeling.
John also will supervise the remodeling of
the circuit's Spencer Theatre at Spencer,
Iowa. A new front and attraction board
will be installed, Harold Field disclosed,
and additional space is being taken for an
enlarged lobby and foyer. The theatre will
be closed beginning June 21 for four weeks
while the improvements are being made.
Permanent DST Put Up
To Gopher Governor
ST. PAUlr—Both the Minnesota House
of Representatives and the senate have
passed and sent to the governor for his
signatui-e a bill to fix daylight saving time
permanently during the summer months.
A conference committee of the house
and senate struck out the house provision
for a statewide referendum on the DST
issue at the next general election in November,
1960. The referendum provision
was rejected by the senate when it originally
passed the bill for DST from the
fourth Sunday in May through Labor Day.
The house later added it.
The senate voted 37-24 to accept the bill
diafted in conference committee. The house
then passed it, 69-51.
Midwest, Inc., Hearing
LINCOLN. NEB. — The Midwest Film
Carriers. Inc.. have been granted a hearing
July 1 on their application to the state
railway commission for a rate increase.
The increased rates are sought on transporting
motion picture film, theatre advertising,
supplies, equipment, accessories,
magazines, periodicals and newspapers.
The Midwest Carriers also are seeking to
establish a minimum charge.
On Full Time at Quincy
QUINCY, ILL.—The Gem City Drive-In
on 36th street, owned and operated by
Kerasotes Theatres, reopened recently
on a fulltime basis.
NC-1

. . Jack
MILWAUKEE
^ore than 2,000 attended the benefit
show at the Riverside Theatre here.
The cast was headed by Danny Thomas
and Hildegarde. Ducats sold at $5 per. with
proceeds going to the St. Jude Hospital in
Memphis, which has been designed as a
research center to discover a cui-e for
leukemia.
It's definite now. "The Big Circus" will
have its world premiere at Baraboo July 1
as part of the opemng day program of the
World Circus museum, with proceeds going
to the museum. Erv Clumb, former manager
of the Riverside Theatre here, now
operating the Al Ringling and Juliar the-
SAVE NOW
MAKE YOUR MONEY
GO MUCH FARTHER
WITH THESE BARGAINS
Coca-Cola
^l^s
.Sliipped from our stock in case lots
(4 fiallons) or prepaid in 20-galIon
liil^ friini Cliicago stock.
Orange
Crush
Root Beer
S235
gal.
^l^o
OLD COLONY
Orange, Grape
Wild Cherry $175
^ BARGAINS GALORE also
on POPCORN supplies
Kasl, dependable service. Call us
anytime for ALL your concession
-upplii-b and eijiiipment needs.
Des Moines
theatre supply co.
1121 23 High St • Des Moines, Iowa
P/ione—CHorry 3-6520.
atres in Baraboo, was in to discuss final
arrangements with "Bud" Rose, Allied Artists'
manager here. Rhonda Fleming and
some of the other stars of the picture are
expected to appear in a parade preceding
the premiere. Sponsors of the museum
fund drive hope to raise $10,000 from the
showing for immediate improvements in
the facilities. Seats will be $5 each, which
gives the patron a year's membership in
the museum organization. Baraboo was selected
because it was the home and winter
headquarters for the Ringling brothers of
circus fame. They also founded the Ringling
and Juliar theatres.
Starting in September, local PTA units
will be urged to keep a sharp eye on the
television screen and raise a rumpus about
programs that "take you on a voyage into
violence and give you an undistllled hour
of horror." Television stations will therefore
be subjected to the same type of pressure
experienced by an exhibitor from time
to time. It will be interesting to note how
the stations meet the problem.
Stanley Warner's Sheboygan Theatre.
Sheboygan, was used for a free theatre
party for youngsters in Sheboygan county
as a part of the June Dairy month promotion
by the Jaycee June Dairy month promotion
committee. The two-hour show included
a "name the calves" contest, with
the winner receiving $5. Two more parties
will be held at the theatre to enable all
youngsters in the county to attend. Credit
Manager Leo Schuessler for interesting the
Jaycees in holding the parties here.
Standard Theatres' annual outing was
held at Nippersink Manor, Genoa City,
June 10. A sudden downpour interrupted
much of the festivities, although Gene
Ling and Andy Spheeris failed to permit
the rain to hinder them from finishing their
nine holes of golf.
Twentieth Century-Fox's Inez Gore, secretary
to manager Jack Lorentz, hies herself
off to Spring Green for the weekend.
She dropped off a print at Taliesin, the late
Prank Lloyd Wright's estate and foundation.
They run all sorts of movies for the
. . . Vacationing were
. . .
Lou Orlove, Pox's publicist, was out in the
edification of the students, she says
territory plugging "South Pacific" and
"Say One for Me" .
Lorentz and
his wife were in Seattle due to illness of
her mother Ray
Schulz. head booker; Ruth Jeffords, biller,
and Edith Wester, inspector.
Ben Marcus, who heads the circuit bearing
the Marcus banner, has added the
North Star Drive-In at LaCrosse, to the
ever growing list, making close to 40 at
last count. Jim McKillop is slated to manage
the newly added unit.
Estelle Steinbach, managing director at
the Strand here, wound up the long run
on "South Pacific" Sunday (14), making
51 straight weeks and breaking all her
former records on "Oklahoma!" and
"Around the World in 80 Days." She takes
herself off on a sponsored tour to Hawaii
shortly and on her return will settle down
for another long-run promotion on "Sleeping
Beauty." next to appear at the Strand.
Nebraska Bingo Bill
Passes Legislature
LINCOLN—The Nebraska legislatui-e approved
a bill Tuesday a6> to legalize bingo.
The new law limits holding of bingo
games to nonprofit organizations only,
limits playing hours from 10 a.m. to midnight,
limits prizes to $750 a session with a
cash option, and limits the game receipts
for any day to $1,500.
The measure has been backed by lodges,
clubs, and veterans organizations.
Dennis Draginis Appointed
Watertown, Wis., Manager
WATERTOWN, WIS.—Dennis Draginis,
whose late father, Bryan D. Draginis, formerly
operated the Classic Theatre, has
succeeded Oscar E. Baumann as manager
of the Classic. Baumann retired after 40
years in exhibition.
Draginis served four years in the Air
Force during the Korean conflict, being in
Korea most of the period. Before entering
the Air Force he had received managerial
training with the F. W. Woolworth Co.,
and just prior to being named manager of
the Classic Theatre, he was associated with
a local merchant. He is married to the
former Lilas Witte, a first and second grade
teacher at the Johnson Creek Public school.
His main interests outside his theatre work
are flying, photography and outdoor sports.
Danny Kaye has left for Australia where
he will make an eight-week stage tour.
LIGHT
LIGHT
LIGHT
Capture your "lost light" now with
the greatest development for outdoor
screens in the history of drive-ins. Now
every ramp position gets equal light
reflection directly from every square
inch of screen surface with a brilliance
never before possible to obtain.
Scientific four-way light control Is provided by
an aluminum surfacing with a plastic coating
bonded permanently to the metol which results
in beautiful, brilliant, white matte finish for
maximum reflectivity. Then, to always hove a
perfect finish, the surfacing is maintained by
us so that you hove new light conditions all
year, every year.
DRIVE-IN CONSTRUCTORS
COMPANY
20009 James Couzens, Detroit 35, Michigon
Telephone— BRoadwoy 3-0690.
BOXOFFICE

TWO OF HOllYWOpp'S
HOTTEST NEW STARS!
'THEY'RE THE GINCHIEST
A wild joy ride
tliat wound up in jail!
also starring
Gloria Castillo
Produced by Robert Gurney
•
Written and Directed by Edward Bernds An American-lnternational Picture
/lA^O
FAY SPAIN
ng in "Al Capone" and
'God's Little Acre"
CONTACT YOUR Jimenlca/^m'^^'^^^^^^^^^^'^ EXCHANGE
INDEPENDENT FILM DISTRIBUTORS of WISCONSIN HOLLYWOOD PICTURES, INC.
MEYER L STERN
MOREY ANDERSON
706 West State Street
1508 Davenport Street
MILWAUKEE WISCONSIN
3,
OMAHA, NEBRASKA
BRofldwoy 3-6922
INDEPENDENT FILM DISTRIBUTORS
ABBOTT SWARTZ
1011 Curry Ave.
MINNEAPOLIS 3, MINNESOTA
FEderol 8-7013

. . The
. . . Bob
. . Marie
"
OMAHA
Pmest Van Wey, exhibitor at Gothenburg,
was named Nebraska senior warden of
the Masonic lodge at the state convention
in Omaha . Orpheum Theatre has
scheduled a closed circuit telecast of the
Floyd Patterson-Ingemar Johansson title
fight June 25. Manager Don Shane said
the tickets, now on sale, wull be $4.30 reserved
on the mezzanine and $3 general
admission on the main floor and balcony.
James Bodnar, 17-year-old usher at the
Cooper Foundation's State Theatre and an
honor graduate at Creighton Prep, has accepted
a nomination to the U. S. Air Force
Academy. James is head usher at the State
and the telegram from the Air Force came
as a big surprise—he said he had just been
Charles Thoene, exhibitor at Lyons, has
a new Chevy station wagon. Thoene also
"ofF-nights".
Write today for complete
details.
WAHOO is
the
boxofFice attraction
increase business on your
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT
CO.
3750 Ookton SI. • Skokie, lllinoii
is a plumbing supply company's representative
in the Dakotas . . . "Shaggy Dog,
playing at the Admiral, Chief and Sky View
Drive-In, has been packing them in, even
after a five-week downtown run . . . Fred
Fejfar, MGM salesman, has a new Ford.
Herman Hallberg was honored at a farewell
party by the 20th-Fox staff before his
departui'e for Lincoln, where he will manage
the Cooper Foundation's Lincoln theatres.
Hallberg, former branch manager,
has been succeeded by Frank Larson, who
came here from Salt Lake City . . .
Phyllis
Davis, 20th-Fox biller, is heading for her
vacation with her No. 1 goal a suntan.
Don Allen, Don Knight and L. McKechneay,
Tri-States officials at Des Moines,
were in Omaha last week for a general
talking to Cooper Foundation officials regarding
a scholarship which would have
business meeting . . . Mildred Combs, former
20th-Pox office manager, stopped in
permitted him to enroll at Creighton University
here.
Omaha en route back to San Francisco,
where she is manager of the Fox office
n 2 years tor $5 [H
THEATRE
STREET ADDRESS
there. She had been visiting relatives in
Iowa . Cogswell of the Fox staff
spent a week in the Black Hills.
Ray Warfield, who owns the Gordon
Twin drive-in at Sioux City, has just completed
building a louvered fence to shut
out the light from a new superhighway
which was built next to his property. He
said the results appear to be satisfactoi-y
Hirz, 'Warner representative for
this territory, will attend a national meeting
in California . . . Mary Alice Hanson,
daughter of Oscar Hanson, former owner of
Theatre Booking Service, was married to
Joe A. Fisher at the home of her parents
last week. Officiating at the ceremony was
the bride's brother, the Rev. J. Robert
Hanson of St. Paul.
Exhibitors on the Row included George
and Jack March of 'Wayne and 'Vermillion;
'Warren Hall, Bm-well; Sid Metcalf, Nebraska
City; Carl Bowling, Villisca: Mr.
and Mrs. Al Haals, Harlan; Arnold Johnson,
Onawa; Howell Roberts, 'Wahoo;
Frank Good, Red Oak, and Phil Lannon,
West Point.
Brother and sister Julian and Jean Burton
will play roles in AIP's "The Living
Dead."
sencfirtG mm
1 year for $3 D 3 years for $7
n Remittance Enclosed D Send Invoice
TOW,^ ZONE STATE
NAME
POSITION
IDIIIlllM^ THE NATIONAL FILM WEEKLY 52 issues o
875 Van B-unt Blvd ,
Kan'.a^ City 24, Mo
R.L.Woodall Named
Arlington Manager
ARLINGTON, TEX.—R. L. 'Woodali. assistant
manager of the 'Worth Theatres in
Fort 'Worth for the past eight years, has
been appointed manager of the Interstate
Theatres' Ai'lington Theatre.
Woodali succeeds C. W. "Shorty" Moss,
who resigned after two years at the helm
of the Arlington to accept a position with
the Mutual Building and Loan Ass'n in
Weatherford.
Woodali has been with Interstate Theatres
for 15 years. He is a native of Fort
Woi-th and wiU continue to reside there,
although he expressed the hope he would
soon be able to move here. He is a graduate
of Poly High School in Fort Worth and
has served in the Navy.
Exploiteer, Critic in Joust
Over Ideas in Film Ads
DETROIT — A film critic and a film
company publicity representative crossed
pens over the former's charge that "Movie
ads haven't had a dozen fresh ideas injected
into them in 30 years." Arnold
Hirsch, Times critic, indicted the industry's
advertising, noting his view that It
differs from other areas of advertising
which work with "fresh ideas and new approaches."
"Rarely does an ad truly reflect the
character or nature of a picture," Hirsch
charged, with the emphasis usually on sex
or violence. He cited "Compulsion" and
"Room at the Top" as very worth while
pictures for which the selling emphasis
had turned the spotlight on sex, contrary
to the real content of the films, with resultant
poor boxoffice.
"People are smarter and more selective,"
Hirsch counseled. "Like any other commodity,
movies should be merchandised
with this new fact of life firmly in mind."
Howard Pearl, United Artists advertising-exploitation
representative, took up
the challenge with a letter which Hirsch
printed in his own column in rebuttal,
stressing the uniqueness of motion pic-
— tures "the only product or merchandise
in the world that is sold this way ... A
motion picture is not a commodity or a
service. It is basically and solely entertainment,
the most intangible item in the
universe."
Pearl analyzed the industry's problem as
"to explain two hours of entertainment in
the limited space of a small ad. It is impossible
to thoroughly cover all the salient
points, so the studios focus on one or two
of the major ones."
Advertising does not mislead as some of
its critics may think. Pearl defended. "If
we are selling a love story and we show a
clinch in the ads. I am sure the public
doesn't think the picture is a solid two
hours of clinching."
Pearl cited details from his own experience—an
all-out traditional type of campaign
for "The Man With the Golden
Arm," then the campaign for "The Sweet
Smell of Success"—"a more dignified approach,
very simple, classy and clean looking
ads." The results were most unsatisfactory
at the boxoffice, showing that a different
type of campaign should have been
used. Pearl said.
NC-4 BOXOFFICE June 22, 1959

—
—
——
Bardoi Film Leads
Delroii First Runs
DETROIT—Downtown business generally
slumped, but "Imitation of Life" was
still a leader in its seventh week at the
Madison. "Love Is My Profession" continued
to prove sensational at the Trans-Lux
Krim boxoffice. A spell of very hot weather
was blamed for keeping people away from
the theatre, with outdoor recreation coming
to the fore.
(Average Is 100)
Adorns The Mysterians (MGM); First Mon Into
Space (MGM), 2nd wk 75
Broadway Capitol Shane (Para), reissue; Bermuda
Affair (Hal Roach), 2nd wk 100
Fox The Hangman (Para); Blaze of Noon
(Poro), reissue 80
Madison Imitotion of Life (U-l), 7th wk 115
Michigan The Naked Mojo (UA); The Coreless
Years (UA) 105
Polms—Shake Hands With the Devil (UA);
Speed Crazy (AA) 110
Trans-Lux Knm Love Is My Profession (Kingsley),
2nd wk 175
Cincinnati Attendance
Normal for This Season
CINCINNATI—Very warm weather that
always attracts patrons to the out-of-doors
and seasonal school activities for young
people has slowed up attendance at theatres.
In spite of these temporary conditions,
attendance at most of the theatres is
considered normal for this time of the year.
Albe^-Shoke Hands With the Devil (UA) 90
Copitol ^South Seas Adventure (Cinerama),
32nd wk "0
Grand—The Young Philadelphions (WB), 2nd wk. 85
Keith^ It Happened to Jane (Col), 2nd wk 80
Palace The Hangman (Para) 80
Valley The Diary of Anne Frank (20t'lvFox),
MID-WEST THEATRE SUPPLY CO., INC.
1638 Central Porkwoy Cincinnati 10, Ohio
Cherry 1-7724
Finest RCA Equipment for Drive-ins
NEW NEW NEW
RCA IMPAC SPEAKERS
RCA
SUPER CINEX
LAMPS
Whatever You Need
We Can Supply It.
W. E. Carrell in Hospital
After Heart Attack
LOUISVILLE — William E. Carrell sr.
head of Palls City Theatre Equipment Co.,
one of the oldest theatre equipment and
supply companies in the country, suffered
a heart attack recently and is in St. Anthony's
Hospital.
Carrell has been a member of the board
of directors of the Theatre Equipment Dealers
Assn many years. Just turned 65. Carrell
had his birthday party in his room at
the hospital.
During his absence, the Falls City company
is being handled by partners W. E.
Carrell II and J. Raymond Mattingly.
COLUMBUS
fanager Bernard Ginley of the Southern
w
has inaugurated special youth programs
for the summer season for the 12th
'Pork Chop' Improves Own
year. Children under 16 are admitted for
Record in Cleveland
15 cents until 4 p.m. every day except Sun-
CLEVELAND — Extremely hot weather
was not conducive to indoor theatre attendance
generally, but three pictures came
thi-ough the week with better than average
grosses. The second week of "Pork Chop
Hill" registered more in its second week
a checkup. In his absence the theatre page
than on its opening week. "Al Capone"
will be edited by Jack Keller, with reviews
went over the finish line in its second week
by Abe Zaidan ... J. Everett Watson, recently
named advertising and publicity
at the Allen with a rating of 105 per cent.
It was a good weekend for the drive-ins.
representative for 20th Century-Fox in the
Allen Al Capone (AA), 2nd wk 105
Heights Art ^Room at the Top (Conit'l), 2nd wk.. .250 Cincinnati and Indianapolis areas, was in
Hippodrome It Happened to Jane (Col) 85 town to arrange a campaign for the showing
of "South Pacific" at the World and
Ohio Pork Chop Hill (UA), 2nd wk. on a
moveover 1 25
State Shake Hands With the Devil (UA) 100 Drexel.
Stillmon ^Blackboard Jungle (MGM); Jailhouse
Rock (MGM), reissues 85 Ken Prickett, executive secretary of the
Independent Theatre Owners of Ohio, will
attend the Institute of Organization Management
at Michigan State University June
21-27. Prickett will participate in a course
day. Prizes were awarded to the first 200
youngsters attending the theatre on the
opening day of the summer plan.
Norman Nadel, Columbus Citizen theatre
editor, will enter a local hospital for
for executives and associations.
Solons May Modernize,
Not Repeal, Ohio Blue Law
COLUMBUS—The subcommittee of the
house judiciary committee of the legislature
is expected to recommend a modernization,
rather than repeal, of the state's
Sunday blue laws.
Rep. Prances McGovern, Akron Democrat,
one of the few female legislators in
Ohio history, is chainnan of the judiciary
committee. She appointed D. T. Matia,
Cleveland Democrat, chairman of the subcommittee.
Other members are Louis J.
Schneider jr., Cincinnati, Republican;
Frank J. Gorman, Cleveland, Democrat;
Walter L. White, Lima, Republican, and
Michael A. Sweeney, Cleveland, Democrat.
Matia said the group hoped to have a
substitute bill ready for the full conmiittee
this week.
Gov. Michael V. DiSalle last week ordered
Robert A. Terhune, agriculture director,
to abide by Attorney General Mark
McElroy's opinion calling for enforcement
of Ohio's blue laws at state and county
fairs. If the laws are enforced, all except
possibly food sales at fairs on Sunday apparently
would be prohibited.
Theatres and other amusements and
sports are exempted from Sunday closing
in the modification bills. These are aimed
chiefly at retail establishments selling
"nonessential" items.
Paramount lo Reduce
To Sales in Cleveland
CLEVELAND — Harry Buxbaum, Paramount
branch manager, confirmed reports
the Paramount exchange in Cleveland will
be streamlined, effective July 2, with all
operations being transferred to Pittsburgh,
exception selling. This means that only
Manager Buxbaum and two salesmen,
Jerry Lipow and Gordon Bugie. will remain
here in Cleveland. Irvin Sears and
Sheldon Schermer, bookers, wiU move to
Pittsburgh, Lillian Ack, office manager,
will be with the Pittsburgh staff until the
operational changeover is completed.
To handle local bookings for independent
exhibitors. Paramount is planning to
send a booker to Cleveland from Pittsburgh
at specified periods. "But," says
Manager Buxbaum, "the majority of the
theatres in the northern Ohio territory
are either circuit owned or are booking
through a cooperative booking service.
There are comparatively few indei^endently
booked theatres in the area any more."
The curtailment is like turning back the
clock about 35 years when Paramount
sent sales representatives here periodically.
As business grew, a local exchange was
opened in the Standard Theatre building,
on Prospect avenue. After construction of
an exchange building at Payne avenue
and East 21st street, forming the nucleus
of Filmrow, Paramount established headquarters
nearby. It was in this location
until December 1957 when it moved away
from the Row into spacious offices at 2800
Euclid Ave. Now Manager Buxbaum, secretai-y
Martha Lester and the two salesmen
will establish themselves in a small
office for which Buxbaum is shopping.
"ofF-nights".
Write today for complete
details.
WAHOO is
the
boxofFke aHracfion
inciease business on your
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Oaklon St.
• Skokie, lllinoi«
BOXOFFICE Jime 22, 1959
ME-1

. . . Margo
. . Meyer
. . Columbia's
. . Joe
. . Variety
. . James
. . Other
. . Nancy
. . From
. . William
. .
CLEVELAND
Tony Reinman, United Artists booker, has
been promoted to head booker and
office manager to succeed the late George
Bressler. A member of the UA family for
approximately five years, he has been in
the industry here for 30 years, having come
up through the shipping and booking departments
of Columbia. Ronald Sparks,
former Universal and Cooperative Theatres
of Ohio booker, is back on the scene.
UA Manager Damiy Rosenthal appointed
him assistant booker, succeeding Tony
Reinman.
Irving Marcus will be given a dinner In
the Tudor Arms Hotel July 20 under the
sponsorship of the Salesmen's Club of
Cleveland and the Variety Club to mark
his promotion to manager of the National
Screen Service Pittsburgh branch. For the
past 12 years he has been the NSS Cleveland
salesman. Arrangements for the dinner
are being made by Salesmen's Club
President Jerry Lipow, Variety Chief
Barker, Jim Levitt and the entertainment
committees of both organizations.
Frank Dominic notified exchanges he
LIGHT
LIGHT
LIGHT
Capture your "lost light" now with
the greatest development for outdoor
screens in the history of drive-ins. Now
every ramp position gets equal light
reflection directly from every square
inch of screen surface with a
never before possible to obtain.
brilliance
Scientific four-way light control Is provided by
an aluminum surfacing with a plastic coating
bonded permanently to the metol which results
in a beautiful, brilliant, white matte finish for
maximum reflectivity. Then, to always have a
perfect finish, the surfacing is maintained by
us so thot you have new light conditions all
yeor, every year.
DRIVE-IN CONSTRUCTORS
COMPANY
20009 James Couzens, Detroit 35, Michigan
THE
Telephone—BRoadway 3-0690.
BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
2108 Poyn« At*.
has closed his Gem Theatre, Leetonia, for
six weeks ... In Cleveland, the Astor Theatre
has reduced its summer schedule to
weekends . Fine, president of Associated
Theatres, and wife journeyed to
Philadelphia to attend the graduation of
their son Bruce from the University of
Pennsylvania ... Gil Bryan, manager of
the Astor Theatre, Cleveland, and his wife
left Monday by automobile for a visit in
Connecticut and other New England spots,
including Boston from where Bryan hails.
Howard Reif of Modern Theatres and his
mother are back in Cleveland after having
closed their Miami home until next fall
Bartko, MGM receptionist, and
Stella Smetanka, secretary to Schine Ohio
booker Gus Lynch, retui-ned from a vacation
trip to New Orleans full of enthusiasm
over the sights and sounds of the town.
They visited several film locations and a
replica of the Scarlet O'Hara home on the
trip.
Betty Kaplan, secretary to MGM Manager
Jack Sogg, and Millie Cohen, secretary
to Prank Murphy, Loew Theatres division
manager, will fly to Mexico City in
July and rent a car to explore the resorts
in that area . "Anatomy of
a Murder" has a July 15 opening date at
the Allen Theatre . Weinstein, Warner
Theatres booker here, was given a clean
bill of health after a hospital checkup.
Jack Bruckner, former Columbia salesman
now in another business, was a victim
of the recent Cleveland flash flood
storm. He was in a bus inundated by more
than five feet of water in the University
Circle area and was one of the riders transferred
from the bus to University Hospital.
He suffered no after effects.
The week's callers included John Guthrie,
Karolyn Theatre, New London; Leon
Enken, Robins circuit, Warren; Steve and
Mrs. Poster of the Uptown Theatre, and
Joe Shagrin, Poster Theatre, Youngstown,
and Peter Becker of Capitol Amusement
Co. iDipson circuit I, Wheeling, West Va.
Associated Theatres was operating on all
cylinders this past week for the first time
in several months. Leroy Kendis, executive
in charge of real estate, theatre maintenance
and operation, was released from
Mount Sinai Hospital after a stay of several
weeks, and Sam Schwartz, auditor,
was back at his books having recovered
from a successful heart surgery . . . Dick
Miller, son of Warner office manager Yaro
Miller, who is attending Alliance College
after having completed two years service
in the Navy, could use a summer job. Any
suggestions?
35mm Dates on 'Pacific'
CLEVELAND—Ray Schmertz, 20th-Fox
First
Gaines, Carrollton, and James Mahaffey,
Beattyville . the Ohio area came
Wally Allan and William Settos. Springfield;
William Queens and George Pekras,
Columbus; Zeke Pappas. Steve Vradelis
and James Cotterman. Dayton; John
Carey, Wheelersburg, and Chalmers Bach,
manager, announced the following early
dates on "South Pacific," available for the
first time on 35mm film; June 18, State
in Cuyahoga Falls and Paramomit in Toledo;
July 10, Palace, Canton; July 16.
State, Findlay, and Qullan, Lima: July 17,
Schlne's, Mount Vernon, Wooster in Wooster
and Rltz in Tiffin; July 22, Tivoli in
Lorain.
Dick Maibaum Slays
HOLLYWOOD— Richard Maibaum's oplion
as head of MGM television production
has been picked up by the studio.
CINCINNATI
TJeservations for the closed circuit telecast
of the Patterson-Johansson heavyweight
championship bout at the downtown
Albee Thursday i25i are quite substantial
and as of now a sellout is antici-
.
pated . Club's Hawaiian party
in the club rooms at Hotel Metropole was
very colorful and gay . . "Windjammer"
is scheduled for the Capitol when the current
Cinerama "South Seas Adventure"
ends its extended run, probably in late
September. The present film is in its 32nd
week.
Visitors
on Pilmrow were Rennald Graber.
Allied Artists accountant, and J. J.
Maloney, MGM central division sales manager
. S. Abrose. WB manager,
attended the company's international sales
meeting in Hollywood . A.
Meier. Paramount sales manager, entertained
friends from Australia recently .
Gwyn Brown is the new secretary to Haywood
Mitchusson, Hal Roach Production's
manager . Shay is the new receptionist
at Paramount.
Lucille Arnold, secretary to Frank
Schrieber, U-I manager; Wilbur Mergenthal,
UA booker, and Marie Burke. Paramount
clerk, have returned from Florida
vacations, and Eleanor Inkrot, WB booker,
from a trip through the New England
states. Also back from vacations are Donald
Duff, Realart booker; Betty Ruth, Paramount
inspector, and Dave Schrieber, U-I
head shipper. Janice Loukimas, UA receptionist,
returned from a visit with her husband,
who is stationed at Ft. Benning.
Exhibitors from the Kentucky area seen
on Pilmrow included James Denton, Owingsville;
W. B. Clark. Grayson; R. L.
Eaton .
exhibitors busy on the
Row were Charles Scott, Vevay. Ind., and
West Virginians Elizabeth Thomas, Oak
Hill, and Grant Thomas, Payetteville.
Mrs. Morris Chalfen Heads
Mpls. Variety Women
MINNEAPOLIS — Mrs. Morris Chalfen
was named president of the Women's
auxiliary of the Variety Club of the Northwest.
She was appointed by the Variety
Club's chief barker, Joseph Podoloff.
She accepted the post via a telegram
from Russia where her husband's Holiday
on Ice show was being presented. Her message
of acceptance read. "Do my best to
continue the good work of Grace Green."
Mrs. Ralph W. Green is the outgoing president.
Mrs. Chalfen was expected back here
last week by way of Venice, Italy, and
Paris, France.
The auxiliary met at the home of Mrs.
Ted Mann. Mrs. Mann was presented with
a charm for 880 hours of volunteer work
at the Variety Heart hospital. She is chairman
of the hospital committee. Seven
other women were given awards for working
100 hours or more at the hospital.
ME-2 BOXOFFICE June 22. 1959

TWO OF HOLLYWOOD'S
HOTTEST NEW STARS!
THEY'RE THE GINCHIE5T"
:ONTACT YOUR jRnzenlaarL^^L^
REALART PICTURES
JAY M. GOLDBERG
SELMA G. BLACHSCHLEGER
1632 Central Porkway
CINCINNATI 10, OHIO
ALLIED FILM EXCHANGE
JACK ZIDE
23)0 Cass Avenue
DETROIT 1, MICHIGAN
IMPERIAL PICTURE CO.
RUDY NORTON
2108 Poyne Avenue
CLEVELAND 14, OHIO

DETROIT
T eonard Goldenson and our own Jimmie
Riddell returned to town to officiate
at the grand opening of WXYZ's outstanding
new Broadcast House. Film critic Dick
Osgood was master of ceremonies on the
air. Bill Hendricks, formerly of United Detroit
Theatres, and Jack Hurford, fonnerly
manager of the Fox. wore officials in
charge of arrangements for an event that
drew everybody from the governor down.
Among exhibitors met were Barney Kilbride
sr..
Marie Meyer. Adelaide Werner.
Gil Green and C. E. "Obie" OBryan.
Eric H. Rose, managing director of the
Trans-Lux Krim, is proud of his new Chevrolet—his
first new car. He's been working
Strong
Projection
Arc Lamps
THEATRE EQUIPMENT CO.
106 Mieti{ai SI.,».W.
Sriid RipKt 1,
Nil
Jcl. (Iiniilt 4-m! H
r«li
( Simla,, CH.'S-ti
RCA

—
—
—
. . The
'Room at Top' Sole
Boston Bright Spot
BOSTON — Another week of humid
weather, plus inany outdoor activities with
class day exercises, reunions and graduation
exercises, brought the averages down
again. The Boston Arts Festival, an outdoor
activity in the Boston Public Gardens,
was attracting thousands every evening,
another theatre competition. "Room
at the Top" continued to hold the lead with
turnaways each weekend.
(Averoge 100)
Is
Astor It to (Col), Happened Jane 4th wk 80
Beocon Gigi (MGM), 23rd wk 90
Hill
South Seas Adventure (Cineroma), 8th wk. 80
Boston
Capn—The Third Sex (Dietz), 2nd wk 80
Exeter Street The Mirror Has Two Faces
(Confl) 90
Gory—The Young Philadelphians (WB), 3rd wk. 85
Kenmore Room at the Top (Cont'l), 4th wk 175
Memoriol Man in the Net (UA); Gunfight at
Dodge City (UA) 90
Metropolitan Womon Obsessed (20th-Fox) 70
Poromounit—Shane (Para), reissue 90
^Green Orpheum
Mansions (MGM), 70
2nd wk
Soxon—The Diory of Anne Fronk (20th-Fox),
6th wk
Stote—Count Your Blessings (MGM); Faee of
60
a
Fugitive (Col) 95
'It Happened to Jane'
Holds in Hartford
HARTFORD — As anticipated, Columbia's
"It Happened to Jane," the subject
of an admirably bui-geoning promotion
campaign, was held for a second week.
Shane (Pora); The Trouble With Harry
Alilyn
(Para), revivals 100
Ant Happy Is the Bride (Kassler) 70
Cine Webb The Crucible (Union) 85
E. M. Loew It Hoppened to Jane (Col); Foce of
(Col), 2nd wk o Fugitive 115
Meodows Al Copone (AA); Man From God's
(AA), revivals Country 100
Poloce Seminole (U-l); The Great Sioux Uprising
(U-l), revivals 90
Poll Pork Chop Hill (UA); The Greot St. Louis
Bank Robbery (UA) 110
Strond The Young Philadelphians 90
(WB)
Three Newcomers Attract
Average New Haven Crowds
NEW HAVEN—The sole local holdover
was the reserved-seat showing of Magna's
"South Pacific" at the Whalley. "The
Young Philadelphians," "Man in the Net"
and "It Happened to Jane" opened with
only average grosses.
College Happened to Jane (Col); Murder by
It
(Col) Contract 100
Crown—The Old Man ond the Sea (WB), The
Roots of Heaven (20th-Fox), revivals 90
Is Lincoln Love My Profession (Kingsley), 3rd
wk 100
Poramount—Shone (Para); The Trouble With
(Pora), Harry revivals 90
Mon in the Net (UA); Gunfight at Dodge
Poll
City (UA) 100
Post
Skull Screoming (AlP); Terror From the
Year 5,000 (AlP) 90
Roger Shermon—The Young Philadelphians (WB);
The Lost Missile (UA) 105
WhoHey South Pacific (Magna), 115
2nd wk
Lloyd Bridgham Fires Ace
On Dover, N. H„ Course
DOVER, N. H. — Lloyd H. Bridgham,
owner of the Bridgham theatres in Maine,
Vermont and New Hampshire, became the
first golfer to register a hole-in-one at the
Coshecho country club this season. Playing
the course with Herb Hunt of Hampton,
Bridgham scored his hole-in-one on the
133-yard, six hole, using a seven-iron.
It was the first ace for the circuit president
in 21 years of golfing.
Raymond Bayus Manager
BRIDGEPORT. CONN. — Raymond
Bayus has been named manager of Lockwood
& Gordon's reopened Candlelite-Pix
Twin Drive-In.
BOXOFFICE June 22, 1959
All Media Saturation Campaign On
For WB 'Hercules in New England
Metro Drive-In Suit
Demands $1000,000
BOSTON—An antitrust case asking for
$1,000,000 in damages has been filed in
U. S. District Court here by Lawrence Miceli,
operator of the Metro Drive-In, Palmer,
against eight majors and four exhibitors.
The complaint charges conspiracy among
the defendants as to price-fixing, block
booking, selective contracts and clearance.
A specific allegation is that the Metro
Drive-In has been denied the playing of
first-run product by the defendants. The
defendant theatres are located in Palmer
and in nearby Springfield.
Distributors mentioned in the suit are
Paramount, Loew's, Inc., Warner Bros.,
20th Century-Fox, RKO Teleradio, United
Artists, Universal and Republic, while the
circuits are B&Q Associates, New England
Theatres, Massachusetts Amusement Co.
and Stanley Warner Management Co., all
operating theatres in the Palmer area.
The case was filed through the Boston
offices of George S. Ryan and W. Bradlee
Ryan.
NEW HAMPSHIRE
\X7restling matches which were held at the
Palace Theatre in Manchester during
the winter months have been moved
outdoors to Athletic Field in that city by
promoter Jim Poulios .
Manchester
Drive-In will participate in the closed-circuit
telecasting of the heavyweight championship
fight between the champion,
Floyd Patterson and Ingemar Johansson
Thursday i25), according to Manager
George Freeman. He said the Manchester
ozoner would be one of approximately 200
theatres and arenas in the United States
and Canada to carry the 15-round bout in
Yankee Stadium.
During a showing of "Chained for Life,"
dealing with the lives of the Hilton sisters,
famous Siamese twins, the Pine Island
Drive-In, Manchester, gave a free book
valued at $1 to the first 250 cars. The book
contained information about the twins.
Herb Gaines Made Chief
Of Albany WB Exchange
BOSTON — Herb Gaines, assistant to
Warner manager Bill Kumins for the last
three years, has been transferred to the
Warner Albany office as manager. This
promotion for Gaines is a popular one as
he was well-liked in this territory.
His replacement is Eddie Segal, a former
Bostonian who has been working for Warners
in the Albany and Buffalo branches.
Segal's return to Boston is welcomed by the
many friends he left behind when transferred
to upper New York. He started his
industry career in Boston back in 1938
as a booker and salesman.
BOSTON—What purports to be the
most extensive campaign ever afforded any
Warner Bros, film in New England is now
being handled for the release of Joseph E.
Levine's "Hercules," according to Bill
Kumins. Warner manager. The Boston exchange
is set to go by July 1 with 115
prints, a record number, with 250 playdates
lined up for the saturation period.
This means that over one-half of the total
theatre possibilities will be played off during
the first two weeks of the release of the
film.
"Hercules" kicks off in this area June
30 at the Pilgrim Theatre, Boston, flagship
of American Theatres Corp., with a
typical Hollywood opening. The ceremonies
will be broadcast and televised over
WBZ-TV. The following day, the film
opens in every key situation in New England,
together with the Boston subsequent
runs on a multiple run, day-and-date with
the first Pilgrim engagement. Although
"
"Hercules is having a national campaign
conducted on a mammoth scale, the New
England treatment is a special one. due to
the prominence of the producer, Boston's
own Joseph E. Levine.
Five disc jockeys, headed by Norm Prescott
of WBZ-TV. are plugging the film
around the clock. These men have produced
a special short subject. "Meet the WBZ
Disc Jockeys." which is playing many of
the houses booking "Hercules." Two hundred
24-sheets are being displayed in the
area, with snipes listing the local theatre
playing the film. A Dell Publication "Hercules"
comic book is being distributed by
all newsstands, and an RCA Victor recording
of the title song by Vaughn Monroe
has been released and is on sale at all music
stores.
Full page ads in the local newspapers are
set to go. A local tie-in with windows in
the Jordan Marsh Co. store and other promotional
gimmicks are lined up.
This campaign has been handled through
the Warner office. Floyd Fitzsimmons,
Warner New England publicist, heads the
campaign here. Kumins says that with the
record-breaking coverage on "Hercules,"
the picture should produce a record-breaking
gross.
Ingmar Bergman Pictures
Bought by Janus Films
BOSTON — Bryant Haliday and Cyrus
Harvey jr. of Janus Films have bought
four new Swedish films directed by the
eminent Ingmar Bergman which will be
ready for general release in the early fall.
They are in addition to "Wild Strawberries,"
due soon at the Beekman Theatre,
New York, and "Seventh Seal." which has
already played the Brattle Theatre in
Cambridge.
The four new ones are A Lesson in Love.
The Magician, Women Waiting and
Dreams of Women.
Harris' Vacation Ends
HARTFORD — Sam Harris, partner in
the State Theatre, and Mrs. Harris have
returned from an extended vacation stay
in Florida.
NE-1

-
. . . Barbara
BOSTON
^lus city was the first on the national junket
for actress Lee Remick to visit in
River,
connection with her role in Columbia's
attended the New Jersey
"Anatomy
Allied convention
at
of a Murder."
Grossinger's,
Publicist John
New York . . . Ray
Markle of Columbia
Connor, new
arranged
manager of the
a press
Boston Cinerama
Theatre,
luncheon at the Hotel
celebrated
Sheraton
his
Plaza,
birthday
a
on
his
quick meeting
day off . . .
in Governor
The Joseph E.
Furcolo's
Levines
office,
of
two
Embassy Pictures
radio
celebrated
tapes, a television
their
show and a
wedding
anniversary
15-minute
Friday (19 1.
interlude at city hall, where she
sold tickets for Mayor Hynes' Charity Field Because she was bom and educated in
Day. Markle then took her to the airport Roxbury. Boston was the first city that
to catch a plane for New York. The actress' Winifred Wolfe visited on a nationwide
father. Frank Remick of Quincy. attended tour for MGM. She is the author of "Ask
the luncheon. He owns Remick's department
store in that city. Also attending was top picture playing at the Saxon Theatre
Any Girl," which MGM has made into a
attorney Joseph Welch of Boston, who was for an extended engagement. Miss Wolfe
selected by producer Otto Preminger to was presented to the press at a luncheon
play the role of the judge in the film. "Anatomy
of a Murder" is booked for the Sack and Sam Richmond of the Sack The-
at the Boston Club hosted by Benjamin
Gary Theatre for one of its first engagements
in the country.
to the luncheon, Mr. and Mrs. Philip Wolfe,
atres. She brought her father and mother
who operate a decorating
Affiliated Theatres
shop in
Corp., whose
Brook
offices
have been in the Park Square building for
15 years, will be ensconced In new quarters
at 58 Berkeley St. by July 1 . . . Patricia
Fermoyle. daughter of Tom Fermoyle
of Affiliated, has received her diploma
from Newton-Wellesley Hospital and is
now a fullfledged nurse . . . Calvin King,
owner of the Walden Theatre, Williamstown,
has always shuttered the theatre in
mid-June as soon as the college students
depart for the summer. This year he closed
it earlier than usual but intends to reopen
early in the fall when the college reopens.
Following the press screening of "Hercules."
Embassy Pictures is Corp. gave a
yet started, but it is plotted and titled. It
called "If a Man Answers," but is not
cocktail party at the Ritz Carlton Hotel a sequel to "Ask Any Girl." she hastened
attended by Mr. and Mi-s. Bill Doll of New to add.
York. Bill is national press representative Abe Weiner, well-known film
for Joseph man in
E. Levine,
the
producer of "Hercu-
east has joined Lopert Films as represen-
les." who came on to greet his Boston press
friends again. A feature of the affau-,
held Friday il9i, was the celebration of
the wedding anniversary of Joe and Rosalie
Levine, who were accepting the congratulations
of the two dozen local press representatives
present. The affair was ar-
WAHOO is
the
boxoffice attraction
to increase business on your
"off-nights".
Write today for complete
details.
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT
CO.
37S0 Ookton St. • Skokle, llllnoli
ranged by George Kraska, Boston publicist
for Embassy Pictures.
Nathan Yatnins, a national officer of Allied
States, and Edward W. Lider, general
manager of Yamins Theatres of Fall
line. An attractive young matron, Miss
Wolfe is Mrs. Jack Gordun of New York
City in private life. "Ask Any Girl" Is her
first novel and MGM bought it from the
galley proofs. "I took cash for the story,"
she admitted, "and took my husband on a
delightful tour of the European countries.
Now that the film has won such rave
reviews, I wish I had settled for a percentage
of the gross." Her next novel is a
short one, "Woman in the Stone," which
she wrote on assignment from Redbook
Magazine. It will appear in one of the fall
issues. Her next full length novel is not
NE-2
tative for New England. New Haven. Albany
and Buffalo. He will make his headquarters
in the United Artists exchanges,
as Lopert Films is a subsidiary of UA.
Weiner recently left Rank Films and later
joined NTA, but resigned from that post
a couple of months ago to take a prolonged
vacation. Now he is back in full force and
is working on Lopert product, which includes
two Chaplin reissues "The Gold
Rush" and "Modern Times."
'Pacific' Springfield Bow
SPRINGFIELD. MASS—Magna Theatre
Corps "South Pacific" will have its western
Massachusetts opening Fi-iday

TWO OF HOLLYWOOD'S
HOTTEST NEW STARS!
THEY'RE THE GINCHIEST"
CONTACT YOUR JlnzanlaojT^^^
EXCHANGE
EMBASSY PICTURES CORP.
JOSEPH LEVINE
20 Winchester Street Boston, Massachusetts

and
. . Matt
. . The
. .
Pawtucket Exhibitor Harold Lancaster HARTFO R D
Rounds Out 30 Years of Showmanship
By G. FRED AIKEN
PAWTUCKET, R. I.—Harold Lancaster,
popular manager of the Strand, recently
was felicitated on the 30th anniversary of
his appointment to
""
^'^
^^H^^
present post.
^^^^^||. Greetings were re-
I and state officials,
"\ ceived from top city
9g
as
_ rf -^^ I well as from promi-
""**
Wl ^WBM nent businessmen and
^P ^H officers of clubs and
civic organizations.
The Strand presents
a far different
appearance from
what it did on May
27, 1929, the day Har-
Harold Lancaster old took over. Always
alert to the latest innovations for the upkeep
of his house and for the comfort and
safety of his patrons, Harold has transformed
a once dingy and unattractive theatre
into a real showplace. The house,
operated by New England Theatres, is one
of the most attractive in the circuit. Even
many situations in adjoining Providence
and elsewhere in Rhode Island can look
to the Pawtucket Strand as a model of
attractiveness and efficient operation.
POLICEMAN WAS ORGANIST
Lancaster recalls that during his early
days as manager, Chester MacLean, now
assistant at the Providence Strand, and
Charles Hill, now a lieutenant on the Pawtucket
police force, alternated at the console
of the "mighty" organ which entertained
the fans of the silent pictures.
Albert J. Siner, now manager of the
Providence Strand, was also employed at
the Pawtucket house during Lancaster's
initial months.
Scores of outstanding promotions and
exploitations, including cooking schools;
Christmas parties for the benefit of the
needy, and many civic and charitable
drives have been successfully promoted by
Lancaster. His efforts have won recognition
and commendation by state and city
officials, as well as showmanship awards
from leading theatrical organizations and
motion picture trade publications.
CIVIC CAMPAIGN LEADER
The Pawtucket manager has been extremely
active in state and city charitable,
health and civic campaigns, including the
Jimmy Fund drives, the United Cerebral
Palsy campaigns, March-of-Dimes, Red
Cross and similar efforts.
Giving the Pawtucket Strand alert, efficient
management, Lancaster is all energy
and action. The part he has played in the
life of the Blackstone Valley is reflected
in the success of any campaign he fosters
or heads. A charter member of the United
Cerebral Palsy Fund of Rhode Island, he
served as president of the state unit for
two years and was recently made a director
and appointed a member of the executive
committee.
He sometime ago inaugurated a policy
of tracing owners of wallets and billfolds
lost in his house. In many instances, the
owners were usually youngsters who could
ill afford to lose their wealth, or older per-
NE-4
sons who were handicapped by missing
automobile licenses, registration and valuable
papers. If identification of any sort
is contained inside the billfolds, wallets
or pocketbooks, immediate steps are taken
to contact the owners by telephone or by
mail if no telephone is available.
This thoughtful way of looking out for
his patrons' welfare has brought many
wann thank-you letters to the Strand manager.
It is typical of the friendly, considerate
approaches to people he uses to
build good will for his theatre, his circuit
and his industry.
NEW HAVEN
Qailey Theatres' promotion chief Prank
Ferguson signed organist Frank Markham
to provide preshowing entertainment
during the Whalley engagement of Magna's
"South Pacific" . neighborhood
Dreamland played two Italian imports, "La
Creme D'Amore" and "Eire Di Roma" .
American-International Pictures bypassed
downtown New Haven for the regional bow
of a double bill consisting of "Screaming
Skull
' "Terror From the Year 5,000,"
playing duo at the Post Drive-In, East Haven.
Mickey Alperin will reopen the Rialto,
Windsor Locks, and Colonial, Southington.
late in August . Saunders, Loew's
Poll. Bridgeport, told Harry P. Shaw, division
manager, that he is participating in
the Beautify Bridgeport campaign by
painting the store fronts, upper window
sills and trim of the building housing the
Poll and Majestic in
that city.
'Man in Net' Benefit Bow
At Bradley, Putnam, Conn.
PUTNAM, CONN.—Bill and Ski Neumann,
operators of the Bradley Theatre,
offered their theatre facilities for the benefit
opening of UA's "The Man in the Net,"
filmed in the Thompson region, about a
year ago by the Mirisch Co., with Alan
Ladd, director Mike Curtiz and the troupe
headquartering in the area for several
weeks.
Opening night proceeds were turned over
to the Thompson Jack and Jill Kindergarten
charity fund. The only local newspaper,
the weekly Putnam Patriot, provided
rare page one coverage.
Golden Age Club Started
At New Britain Palace
NEW HAVEN—Sperie Pcrakos, general
manager of Perakos Theatre Associates,
reports the inauguration of a Golden Age
Movie Club at the first-run, 1,200-seat Palace,
New Britain, the plan offering special
discount prices to patrons over 60 years of
age
Ȧ similar plan has been in effect for
many months at two other New Britain
first runs—the Stanley Warner Strand
and Embassy.
J^ou Brown, ad-publicity chief for Loew's
Poli-New England Theatres, and Bill
Brown ino relation), on Mori Krushen's
UA field exploitation force, huddled with
Lou Cohen, Loews Poll, and Johnnie Hebert.
Loew's Palace, on upcoming product.
The latter, incidentally, planted a dozen
handsome window cards and photo displays
in music and record outlets for
MGM's "Night of the Quarter Moon."
The mother of Lawrence Cami, partner
of Marvin Goldman in Sunday showings of
Spanish films at the State, died suddenly,
after a heart attack. She was 65 . . . Jim
Britt, Boston sportscaster, and Doug
Amos, general manager of Lockwood &
Gordon Theatres, discussed aims and objectives
of Boston's w^orld-famed Children's
Cancer Research Foundation, better known
as the Jimmy Fund, at the recent Connecticut
Chiefs of Police Ass'n luncheon
meeting. CCRF is a joint project of the
film industry's Variety Club of New England
and the Boston Red Sox.
MAINE
Q,eorge VV. Lane of Lewiston, who in 1928
became president of the Maine and
New Hampshire Theatre Co., operator of
theatres in the two state area, has been
honored for 50 years of continuous service
to Bates College in Lewiston. He has been
college treasurer since 1918 and previously
had served for a decade as assistant to the
college treasurer. He was named as president
of the Lewiston Trust Co. in 1926 and
is also vice-president of the National Fireworks
Co., the corporation which operates
the Poland Spring Hotel in this state.
During the engagement of the Ingrid
Bergman film. "Inn of the Sixth Happiness,"
at the Lisbon Drive-In, there was
a special late show for high school graduates
which continued until 2:30 a.m. Gifts
were distributed.
'Parrish' Start Indefinite
HARTFORD—A late 1959 or early 1960
start is now anticipated for the Connecticut
tobacco valley location shooting on Warners'
"Parrish," to be produced and directed
by Joshua Logan from the bestseller
by Connecticut authoress Mrs. Mildred
Savage. The casting is yet to be
announced.
Frank Smith Joins Daly
HARTFORD — Frank Smith,
formerly
with Bercal Theatres as manager of the
1.200-seat Parsons, has joined the Daly
Theatre Corp. as manager of the 1.800-
seat Daly, replacing William W. Ricks, who
has left the industry.
Screen Main Feature First
NEW HAVEN—Sal Adorno jr. is now
screening his main feature first Sundays,
Tuesdays and Thursdays at the Middletown
Drivc-In. Perakos Theatre Associates
has a new policy of screening the
main feature first Tuesdays and Thursdays
at the Southington Drive-In.
BOXOFFICE June 22. 1959

—
—
Four New Films Open
In Toronto Houses
TORONTO — "The Youiik Philadelphians"
at the Imperial and "The Captain's
Table" at the Hyland were the most
popular offerings of the week, which had
more than the usual proportion of new
pictures. "Some Like It Hot" continued for
a ninth week at Loew's while "South Pacific"
was in its 49th at the Tivoli.
Vancouver Grosses
On the Slow Side
VANCOUVEFl—A slump continued in
local theatres with only a few pictures doing
even average business, due to a combination
of bad weather, daylight saving
time and a moderate line of pictures. The
best grossers were "Up Periscope," "Mam'-
zelle Pigalle" and a second week of "Rio
Bravo."
Copitol The Doctor's Dilemma (MGM) Mild
Cinema ^Up Periscope (WB) Good
Orpheum ^Rio Brovo (FAW), 2nd wk Foir
Plaza—Mam'zelle Pigalle (SR) Good
Stanley South Pacific (Magna), 32nd wk Fair
Strond ^South Seas Adventure (Cinerama)
15th wk
Foir
Studio My Uncle (IFD), 2nd wk Fair
Vogue Never Steal Anything Small (U-l) .. Moderate
J. H. Clarke Is Promoted
To Loew's Supervisor
TORONTO—The appointment of J. H.
Clarke, veteran manager of Loew's Theatre
here, as Canadian division manager was
announced by Eugene D. Picker of New
York, president of Loew's Theatres.
Clarke will have supervision of the Uptown
in Toronto and Loew's in London,
Ont., and continue as manager of Loew's
here where Herman Taylor is assistant.
Clarke is treasurer of the Motion Picture
Theatres Ass'n of Ontaiio.
Picker, here on an office visit, also announced
a number of improvements for
Toronto Loew's, including the installation
of new-type seats similar to those at Loew's
State in New York City. The present capacity
is 2,096, compared with the 2,743
seats in Loew's Uptown. Another innovation
will be the establishment of a section
for smoking, with increased ventilation to
be arranged.
The Loew house in London has 1,741
seats. Although operated for many years
this unit is modern in its appointments.
Two More Foreign Films
TORONTO — Two more features have
been added to the foreign pictui-es booked
for the International Film Festival August
24-September 5 at Stratford, to bring the
total to 15, but still no entries from the
United States. The latest are "Dreamroad
of the World" from Germany, and "The
Road a Year Long." a production from
Yugoslavia. The latter was directed by
Giuseppe de Santis of "Bitter Rice" credit.
BOXOFFICE June 22, 1959
Teen Vigilantes Track
Down Boy Stink Bombers
NORTH VANCOUVER, B.
C—Ed Jette,
owner of the Nova Theatre, banned all
teenagers unless accompanied by adults
and sent a band of youthful vigilantes after
the culprits after two stink bombs were
planted in the theatre at a Saturday night
show.
It didn't take the teenage vigilantes long
to track down the rowdies.
Jette lifted the ban on 'Wednesday after
the trio apologized and other teenage leaders
gave an assurance of reasonable behavior
by the youngsters. Jette said he did
not demand a public apology because of
the ages of the three boys.
"They are only 14 and 15 and they have
suffered enough at the hands of other
teenagers," Jette said.
Drama of Bush Pilots
First Tiger Picture
HOLLY-WOO D— "Kirby's Gander," a
drama of northern bush pilots, has been
selected as the first production of the
newly formed Tiger Productions, Edmonton,
Alta. The film is to be made entirely
on locations at Jasper National Park in
color, with cooperation already enlisted
from the Royal Canadian Air Force.
Larry Matanski, producer, and his executive
staff were in Hollywood casting the
picture's leads and scouting for ten key
production personnel. The film is the first
to be produced in its entirety in western
Canada with sole Canadian financing.
Ballet Films on Screens
With Russians in Garden
TORONTO—A wave of ballet pictures
hit the theatres coincident with the threeday
engagement (11-13) of the Russian
Bolshoi company at Maple Leaf Garden,
which enjoyed outstanding success after
a city council hassle over the question of
a civic reception for the Soviet troupe.
Much publicity was gained by Promoter
Sam Hurok when Mayor Nathan Phillips
flatly refused to provide a reception similar
to that which had been arranged for the
touring Metropolitan Opera troupe. At a
meeting the city council ordered the mayor
to give a suitable reception for the dancers,
and the issue hit the front pages.
The situation calmed down, however,
when the Bolshoi manager sent word that
the 120 dancers would be too busy to attend
a civic function prior to the performance
but thanks for the offered hospitality
anyway.
Meanwhile Vic Simone featm-ed "Swan
Lake," a Bolshoi picture, at the Radio City,
following it with the Soviet picture "The
Cranes Are Plying." The Kent and Mount
Pleasant also teamed for an engagement
of the British feature. "Bolshoi Ballet."
At Brantford, Ben Schacher of the College
had a three-day engagement of "Swan
Lake" and "The Ballet of Romeo and
Juliet." At Kingston, Manager Ed Bui--
rows of the Odeon presented what he
called a Boishoi Ballet Festival June 15-17
with a change of program each day. There
were ballet fUms elsewhere in other centers
with generally good results.
Initial Quarter Net
By FPC Off Slightly
TORONTO—Pre.sident J. J. Fitzgibbons
of Famous Players Canadian Corp. reported
to shareholders that net profits for the
fir.st four months of this year were equal
to 44 cents a .share compared with 49
cents for the same period in 1958.
The report, dated June 12. showed earnings
at $1,111,650, after aU charges including
depreciation, from operations, dividend
revenue from other companies and
profit on the sale of government bonds. The
figure for the similar period a year ago
was $1,407,731. Net profit for the latest
quarter was $764,370, compared with $846,-
935.
Fitzgibbons pointed out that while the
circuit played a number of strong boxoffice
attractions such as "Auntie Mame,"
"Cat on a Hot Tin Roof," "The Shaggy
Dog" and "The Inn of the Sixth Happiness,"
"our business was adversely affected
by the worst winter weather and travel
conditions throughout Canada in the past
20 years."
"The boxoffice di-aw of the pictures available
to us in the second quarter this year,
in our opinion, is not measuring up to
the quality of product that was available
for us during the second quarter of 1958."
Fitzgibbons predicted excellent business
in the third and fourth quarters, because
the company had under contract for playing
time "the strongest boxoffice attractions
we have seen in many years."
Regarding the acquisition of the theatrical
division of Dominion Sound, the
president reported FPC owns two -thirds
of the shares of General Sound and Theatre
Equipment, Ltd., with Dominion Sound
Equipments owning the other third. With
the addition of a wide range of electronic
products, he was confident in the future
of the new FPC subsidiaiy.
Early Runs in Windsor
TORONTO—Famous Players has booked
a succession of new features into its units
at Windsor, in advance of general release
largely as test runs and also because the
Windsor houses are in direct competition
with theatres in Detroit, where featm'es
get early play. Pictures recently shown at
Windsor include "The Mysterians" at the
Capitol and Park, "The World, the Flesh
and the Devil" at the Palace, and "Count
Your Blessings" at the Capitol. Meanwhile
"Imitation of Life" had its foui-th Windsor
week at the Centre.
A Profit
on CBC-TV Series
OTTAWA—There was eye-brow lifting
by members of the parliamentary committee
on broadcasting when it was learned
that the government's Canadian Broadcasting
Corp. had spent $1,000,000 to produce
26 half-hour series depicting the ad-
\entures of an early Canadian explorer,
Pierre Radisson. Then it was announced
by James Gilmore, operations controller of
the CBC, that the serial, which was made
in Canada, had been sold to TV companies
in New York and elsewhere for a total of
$146,000 after its use in this country. Gilmore
told the parliamentarians that only
Canadian talent had been used, no U. S.
performers having been imported.

. . Joe
. .
. . Gorge
. . Famous
. .
. . . Ernie
. . The
. . Ottawa
. . The
. .
. .
MONTREAL
gyron Goudreau, Paramount manager, was
host to newspaper, radio and television
film critics at his company's Summer Boxoffice
Festival June 16-18 at the Westmount
Theatre. Three VistaVision films
were shown, one at each night of the previews.
Pictui'es shown were "Don't Give
Up the Ship," starring Jerry Lewis; "Last
Train Prom Gun Hill," starring Kirk Douglas,
and "Five Pennies." starring Danny
Kaye. The Westmount is managed by Marcel
Haran.
Leo ".'\ce" Thompson has left Briston
Film Co. to open his own studio and store
in Montreal's Point St. Charles district . . .
Raoul Rickner, owner of the Alouette Theatre,
L'Assomption, for several years has
sold the theatre to L. Charon . . . Bill
Spears. Empire-Universal manager, visited
Ste. Adele and district on business .
Pierre Dansereau also of Empire-Universal
traveled in the Abitibi district also on business
. Pollen, IFD 16mm sales representative,
headed through the Gaspe Peninsula
and Morey Haniat, UA sales representative,
was on a business trip to the
Abitibi
region.
Nicholas Monsarrat, author of "The
Cruel Sea." left Ottawa recently for a short
visit to Hollywood . . . Archie Cohen of
Warner Bros, left by plane Tuesday

TWO OF HOLLYWOOD'S
HOTTEST NEW STARS!
THEY'RE THE GINCHIEST
^^
in
FAY SPAIN
ng in "Al Cape
'God's Little
Ac
CONTACT YOUR
fntannaiianaL EXCHANGE
I. H. ALLEN
130 Carlton St.
TORONTO, CANADA
E. V. ATKINSON
5975 Monkland Are.
MONTREAL, CANADA
ASTRAL FILMS LIMITED
SAM SWARTZ
157 Rupert Are.
WINNIPEG, CANADA
JACK GOW
714 Eighth Ave., West
CALGARY, CANADA
E. WHELPLEY
162 Union St.
ST. JOHN, CANADA
A. E. ROLSTON
2182 W. 12th Ave.
VANCOUVER, CANADA

"
. . Hank
. . After
. . The
. . Lou
. . Betty
Vancouver Sun Protests Censorship
Of World Famous Festival Entries
VANCOUVER— "It's commendable of the
provincial cabinet to authorize the British
Columbia movie censor to forget his usual
fees when scrutinizing films entered in
this summer's Vancouver Film Festival,"
said the Vancouver Sun in a recent editorial.
"But calling off the censor altogether
would have been more intelligent
and adult. Then there would be assurance
that the cabinet's puipose in giving up his
fees is fully attained."
The government move to cancel the censor's
fee is ascribed by the Sun to a desire
to save the festival financial difficulties.
The provincial cabinet is sold on the worthwhileness
of the festival because it will
enable British Columbia citizens "to see
examples of some of the finest featui-e and
documentary films from all over the
world."
"Perhaps it will," says the Sun editorial,
"if the censor is willing. It must be remembered
that films have won top artistic
awards at Cannes and other distinguished
festivals, only to run afoul of British Columbia
censorship. They've been banned
outright or mutilated under the broad
powers of the censor to suppress or hack
up any movie for just about any reason
that occurs to him."
The Sun editorial continues:
B. C. will be made ridiculous throughout
the civilized world if there's any such tampering
with festival entries. Future festivals
will be in far greater jeopardy than
"great financial difficulties."
Skilled, sensitive moviemakers won't submit
their creations here again to the censors'
shears.
They'll be perfectly right to refuse.
Interference with communication by film
is as undemocratic and unwarranted as
censoring books, newspapers or magazines
on the plea of "protecting" the public.
No legal powers to indulge generally in
censorship exist within Canada. Nor should
any to tamper with films exist under
provincial law.
If any advance official action is justifiable,
it should be limited to a board of
} FOR SALE ^
YES! 10,000 LATE MODEL
USED OR RECONDITIONED
Also new
THEATRE
British-Luxury Chairs available
CHAIRS
Si.nnr) edge sled bottom seot cushions ond
fully upholstered backs—^spring back types also.
Carpeting, asphalt, rubber. Vinyl tiles and
WE ARE FACTORY AGENTS-
AT BARGAIN PRICES
Drop us o line—wo will give you photogrophs
and full information.
"LA SALLE
RECREATIONS,
Ltd.
TliMirt Chain. Csrptt, Linoleum and Tile Didtlon
945 GRANVILLE ST., VANCOUVER
MARINE 5034-5428
review. Several persons of known capability
would see and classify films as to types
and desirable audiences.
Then it would be up to the public to
choose for itself with this guidance. But
there'd be no power to mutilate or to suppress
a film.
Canada has laws against obscenity and
indecency. They apply just as much to
movies as anything else. These laws badly
need revision to protect legitimate freedom
of expression. But prosecutions can and are
brought under them.
VANCOUVER
JJric Rosebourne, president of Dawson
Creek Holdings, Ltd., reports Ernie
Bittman manages the theatres there and
Douglas White is in charge of the hotels
Rosebom-ne, who makes Vancouver his
headquarters, also is president of -West
Coast Theatre Service
.
Karp, who
resigned as Famous Players district booker
to join "West Coast Booking Ass'n, moved
again and now is with a real estate company
. Heck, Empire-Universal
booker, is acting manager until a replacement
is made due to the resignation of
Charlie Backus,
Marge Armstrong, in charge of concessions
at the Odeon Vogue, was promoted to
cashier to succeed Marion Inkster, who resignd
to live in Las Vegas . . . Ron Beatty,
who has been in Chase, B. C, working on
16mm, has started construction of a 150-
car drive-in theatre in the town between
Kamloops and Salmon Arm . . . Robert
Urquhart of the Orpheum floor staff was
back from a Las Vegas holiday.
Before leaving for the Warner convention
in Los Angeles, Earl Dalgleish, local
manager, was out drumming up business in
the Bralorne mining area, now recovered
from a slump
.
projectionists union
is not having much luck organizing the
ozoners in British Columbia. The majority
are now nonunion.
Danny Kaye, on his recent visit to Canada
to promote "The Five Pennies." had
some sharp things to say about the condition
of many theatres. "I've seen theatres
I wouldn't send my dog to," Kaye said.
"Why should people leave their nice homes
for places like them?"
Alaska has 28 theatres, of which seven
are closed but not dismantled. Its theatres
are .serviced from Seattle .
Hicks,
Vogue cashier, vacationed in Edmonton and
Toronto
.
several months, distributors
and front and back office film
exchange unions have reached an agreement
which will run for two years. The details
will not be published until the New
York heads have signed, but it is reported
a six dollar increase across the board for
both unions was accepted . . .
"AI Capone,"
which opened at the Orpheum Monday

"
• ADLINES & EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• REVIEWS OF FEATURES
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• SHOWMANDISING IDEAS
THE GUIDE TO % BETTER BOOK IN G A ND BU S I N I
EAA^AV LDI NG
Record Bar in Lobby
Opens With '80 Days'
Just for the novelty of it. Holly Fuller
set up a special ticket sale booth at the
Boxy in the Woodbridge suburb of Toronto,
in advance of "Around the World in
80 Days." There were no reserved seats,
and admissions were the regular one buck
evenings and 75 cents matinees.
"It worked very well," Fuller reports,
"which proves that something different
gets attention."
The pictui-e broke all records at the village
Odeon circuit house.
About a month previous to the booking.
a record bar was opened in the lobby, with
a full line of popular recording favorites,
Broadway show scores and standard classic
recordings and children's records. The
"Ai-ound the World in 80 Days" platter
was included.
At the same time the soundtrack album
was played over the theatre public
address system,
q Fuller had all kinds of displays" in the
oay spacious lobby of the quonset Boxy, including
multicolored cutout letters a roimd
the walls reading, "Don't Miss A.B.T.W.";
a four-sided one-sheet still board illuminated
from the inside with a flasher light
and six-sheets.
A thousand sponsored heralds were distributed
at the IGA .supermarket and at
homes, restaui-ants, etc.
The campaign was climaxed on opening
day by a half-page co-op ad with eight
merchants, and a classified section hidden
name gimmick in the local paper.
Manager and Wife Mark
25 Years in Theatre Work
Garland Morrison, manager of the Starlite
Drive-In at North Wilkesboro,, N.C.,
and his wife invited the public to help
them celebrate their 25th anniversary in
theatre work together. Special heralds carried
their photos and announced that every
25th car would be admitted free during anniversary
week. The handbill also carried
the week's screen fare.
A Two-ioT-One on 'Angel'
For "The Hot Angel," Charles K. Kleiman
of the Bridgeport, Conn., Bialto, arranged
an admission plan with a motor-
»i cycle club under which every other mem-
'
ber could see the film as guest of the management.
"Actually," he explained, "it was
an adaptation of the legitimate theatre's
two-for-one idea, but it filled my potential
empty seats!"
BOXOFFICE Sh^
Elephant in Lobby and Hot-Rodders Put
Gidget' Over to the Teenage Crowd
The booking of "Gidget" was viewed by
Gilbert Helnike, director of the Lawrence
Park Theatre in Broomall, Pa., as an opportunity
to bolster lagging teenage patronage.
The indorsement of the film by Dick
Clark on his Bandstand video show
prompted the stunt. A week before opening
the ushers were given a sign to tape
on the trunk lids of their own and other
hot rods. Copy: "Dick Clark goes for
•Gidget' ... So I'm taking my gidget to
see 'Gidget' at the Lawrence Park Theatre,
etc."
GET TEENAGER ATTENTION
Helmke reported the signs drew considerable
comment when the cars were
parked in the high school parking lot and
at teenager gathering places.
To back up the signs, each usher was
given several complimentary tickets, good
for the first two days of the run, to be
given to teenage girls judged by the ushers
and other hot-rodders as most closely resembling
Sandra Dee. Approximately 50
girls were thus invited to be the theatre's
"gidgets" for the evening when accompanied
by a paying escort.
Another exploitable opportunity presented
itself when a traveling zoo moved
into the shopping center where the theatre
is located for a one-week stand. The
exhibit. bUled as "America's Largest Traveling
Zoo," is called "Animaland U.S.A."
and is actually part of the Bingling Bros.-
Barnum & Bailey circus menagerie on
summer tour. It is composed of several
caged wild animals and two full-grown
Asian elephants. The tie-in came when
the smaller of the two elephants appeared
at the boxoffice on opening night with a
complimentary ticket to see "Gidget.
ELEPHANT IN LOBBY
The elephant, whose name was Emma,
then entered the main lobby dm-ing an
intermission where she met our "gidgets"
for the evening. Of course, bringing an
elephant into a theatre lobby presents
problems. With her trumpeting she brought
most of the audience to the lobby to see
what was going on there. All who gathered
outside as weU as the patrons inside enjoyed
the stunt, and it created a great
deal of favorable comment throughout the
sa.
•The stunt was announced to local pars
beforehand and a photographer was
hand to record the event. It brought
June 22, 1959 — 97 —
Emma the elephant meets some o( the "gidgets
in the lobby of the Lawrence Park Theatre.
many a chuckling comment when pictures
of the elephant at the bcxoffice and poses
of our 'gidgets' for the evening, with the
elephant included, of cour.se were published
in the local papers." Helmke relates.
••The value of the stunt was evident
when the weekend brought out some of
the largest teenage audiences that the theatre
has ever had."
Editor Views 'Pork Chop'
As Graphic Reply to Reds
The Times-Union ran an editorial commending
"Pork Chop Hill" dui'ing the engagement
of the picture at the Strand in
Albany, N.Y. The editorial, captioned
"Who's Soft?" declared that '•At a time
when a favorite tactic of the Communists
is to paint the United States as a -paper
tiger,' soft beneath an outward guise of
toughness, it comes as a service to the
nation to retell the glorious story of Pork
Chop Hill! Lest we forget after so few
years, that was the valiant feat of a handful
of U.S. infantry who fought against
an overwhelming tide of Chinese Beds for
possession of a hill in Korea. Militarily
it did not matter, but was important because
at nearby Panmunjon an armistice
was being negotiated. The heroic U.S.
band wasn't yielding anything . . .
The
story of 'Pork Chop HiU' is now unfolding
in Sy Bartlett's film production of that
name. It is a story to fill every American
heart with pride."
George Raft will make a special trailer
for "Jet Over the Atlantic" lor theatres
and television.

. .
—
SELL AIR CONDITIONING
Loew's Promotes IT BIG DURING SUMMER
rjS'K'i:^' mONED
LoeWs Theatres has developed a Cool! manual to help managers sell air conditioning
throughout the circuit this summer. The booklet, sent out by Ernest
Emerling. \ace-president in charge of advertising-publicity, points out the cool
theatre is no longer a novelty—almost all stores and a great many homes and
apartments are air conditioned—and the manager s job now "is to create in the
public's mind an image of superior air conditioning at Loew's, a cool cUmate that
is healtliful and under expert supervision."
Emerling also points out there is a certain percentage of theatregoers who
suffer from sinus, arthritis and other disorders who are Inclined to avoid theatres
during the cooling season, and "worse, they will be walking detractors of your
cooling system."
.
, , ,,^
"This is why continuing publicity stressing comfort and health is so essential."
The manual is complete with detailed instructions on operation,
,„
cool , hmts
^
he emphasizes.
to personnel, catchlines for ads, posters, snipes, etc., trailer copy for hot weather;
suggestions for special stunts; photographs of posters and art, and feature stories
and shorts for newspapers. Some are reprinted herewith.
COOL Catchlines
For ads, posters, snipes, etc.
BE COMFORTABLE!
Avoid the heat and dust of the street;
enjoy refreshing entertainment in the
cool comfort of Loew's State.
MARK TWAIN SAID—
"A great deal has been said about the
weather, but nothing has ever been done
about it." Twain lived before the development
of modern air-conditioning
something has been done. We've tinned
summer heat into spring coolness.
THE 'WIEATHER MAN CAN'T HELP .
But we can! It's always cool, comfortable
and healthy at Loew's State.
NATURE BOWS TO LOEW'S—
^frtieve we make our own comfortably
cool and delightfully relaxing weather!
HUNDREDS OP WOMEN SHOPPERS
relax and refresh themselves by attending
a COOL matinee at Loew's!
BEAT THE HEAT!
Escape sticky, depressing summer weather
by attending a good movie in Cool,
Healthful Comfort at Loew's.
SHOPPING TIP!
Make summer shopping a pleasure by
taking in a movie too—at COM-
FORTABLY COOL Loew's.
•WE MANUFACTURE OUR OWN
WEATHER
That's why it's always Comfortably Cool
at Loew's.
General COOL Hints
1. A-sk ca.shiers, in hot weather, to answer
the phone by saying, "Good afternoon—Cool
Loew's."
2. All ads, cards, windows and other advertising
away from theatre should
carry COOL copy.
3. Put up a good front: avoid hot colors
I
red, orange, etc.) in signs, displays,
uniforms. Use backgrounds of light
blue, green, light yellow, white. Potted
plants, lattice and ivy, art of pine trees,
waves, clouds and mountains give an
illusion of coolness. A lobby fountain
is a good deal, or a cart with ferns or
flowers.
4. Avoid pictures of Eskimos, icebergs,
blizzards, snow-loaded letters and other
extreme COLD symbols on reader
boards, etc.
5. Where radio copy is used, ask announcers
to call you "Cool Loew's" for duration
of wai-m months.
6. A perspiring, rumpled, stringy-haii-ed
cashier is a poor advertisement for the
comfort you are trying to sell. Same
goes for ticket-taker and other employes.
If your boxoffice is out of the
cooling zone, try to make it as pleasant
as possible with a fan and adequate
ventilation.
7. Don't cheat on yom- temperaturehumidity
checks. In the long run, you'll
be cheating youi-self out of customers.
8. Instruct all employes that theatre doors
and windows left open during hot
weather will cancel out yom- cooling
plant's operation or impair- its efficiency.
9. Get all red and orange bulbs out of
wall brackets, table lamps, rest room
fixtures. Reduce interior wattage
wherever possible to cut down heat. Exposed
hot water pipes in closets, utility
rooms and anywhere else in the cooling
area should be insulated.
10. In extremely hot or humid weather, it
is especially important that your engineer
be on the job in time to get
the house comfortable for early patrons.
Special Stunts
HEALTH COMMISSIONER STATEMENT
To combat any feeling that theatres are
TOO cold, it might help to get a statement
from the local health commissioner,
many of whom are publicity-minded,
along these lines:
"One of the best ways I know of beating
the current heat wave is refraining
from any great activity. A little salt
added to the drinking water help.s. and
there should be plenty of cool—not cold
—liquids taken. Another good way to
combat the heat and safeguard yomhealth
and temper is to spend as many
hours as possible in our scientifically
air-cooled theatres."
Statement is good for a special newspaper
release, and could be used in the
lobby as a blowup of quotes in ads.
COME DOWNTOWN TONIGHT!
A timely stunt during a period of hot
weather would be to organize other airconditioned
businesses to run a co-op
page in which people would be urged to
beat the heat by shopping, eating and
playing (Loew's, of course) downtown.
Since hot weather does cut into downtown
traffic, merchants might be more
amenable to the downtown page at such
a time.
BUS CARDS
Approach transit company on the idea
of a mutually profitable bus card reading,
"Wlien It's Too Hot to Live . . .
Take a Convenient Green Line Bus to
Comfortably Aii--Conditioned Loew's!"
HEAT PRESCRIPTION
The medicine capsule gag lends itself
well to reminding a sweating public that
it's cool at Loew's. Have a pretty page
girl in abbreviated costume handing out
green capsules with an imprinted "Cool
at Loew's" message stuffed in them. On
a busy downtown corner, the girl should
be able to distribute hmidreds of these.
Slie should also have a small card affixed
to her basket lettered, "Loew's Beat
the Heat Beauty," or a like message
pointing up COOL.
GIRLIE ART
Considerable success has been noted in
New York COOL campaigns when a
pretty bathing beauty was tied in with
some angle in connection with the
theatre's cooling system. You might have
her "rctiiing from the seashore to the
"
air-wash chamber on account of the
heat, throwing the swit

J,
. . but
-
the theatre to escape the hot weather.
Have either the cashier, another pretty
girl, or a child in the picture too.
KID STUNTS
Invite a party of orphans or other institution
kids to the theatre for an
afternoon away from the torrid weath-
,|.\ er. Make sure you have a suitable prolop
gram on this one. Ask the newspaper to
cover the party for you with cameraman
and reporter.
GRADUATION
Offer your theatre stage to a local high
school for graduation exercises (morning)
on the premise that the school auditoriimi
is too uncomfortable. Providing,
of course, that you're having a heat
wave when graduation day comes along.
Should get nice newspaper breaks.
Same idea for a church ... on a Sunday
morning ... a one-time stunt during
a heat wave.
CLOSED STORES
A great many businesses close for a half
holiday on Wednesday or Friday during
June, July, and August. Perhaps you
may be able to interest them in a doorhanger
or sign reading:
We Close at 12 Noon Evei-y Pi'iday
During June, July and August . . .
You'll probably find us at the
Comfortably Cool theatre.
FROZEN PASSES
Freeze acetate-wrapped guest tickets in
blocks of ice and leave them at busy intersections.
Signs inform passersby that
0-20 tickets are free to anyone who'll wait
'till they're unfrozen . a better
way to keep cool is to visit Comfortably
Air-Conditioned Loew's.
PARASOL BAIiLY
Use the oldie of the pretty girl in bathing
suit and umbrella lettered "It's Cool at
Loew's."
NEWSPAPER FEATURE
Invite a newspaper feature writer to tour
the theatre. Have engineer explain workings
of yoiu" plant.
Newspaper Shorts
Manager Blank of Loew's Theatre tells
us that he'd have to put a 100-pound cake
of ice in each movie seat, dally, to maintain
the show-to-show coolness that Loew's
gets out of its modern, healthfully balanced
air-conditioning apparatus. That'd make
a pretty "cold" audience!
Things-we-never-knew-'til-now dept: in
order to keep Loew's State comfortably
cool in this 90 degree weather, they heat
the filtered air before you breathe it.
Reason for this seemingly strange way of
doing things is simple when you figm-e it
out—as the pui-ified air comes from the
cooling plant, it's about 42 degrees. This Is
too cold and there isn't enough moisture
in it. So the air is warmed up to 72 degrees
and spiked with a little water vapor to
bring the humidity to about 50%.
Apparel Makers and Fashion Schools Are
Targets of Doctor's Dilemma' Campaign
The campaign for the showing of the
film version of George Bernard Shaw's
arty "The Doctor's Dilemma" at the Beverly
Canon Theatre in Los Angeles was
directed to the colleges, the press, fashion
schools, libraries, bookstores, apparel makers,
downtown retail stores and dramatic
schools.
E. D. Harris, publicist-manager for the
Herb Rosener theatre: his district manager
Syd Linden, and MGM pubhcist Jack
Atlas contacted representatives of the
above businesses via a screening.
Literature on the film was mailed to
teacher associations, apparel manufacturers,
medical societies and modeling schools for
distribution to their members.
The southern California section of the
American Educational Ass'n, comprising
over 250 heads of theatre arts in colleges
and high schools, held its annual convention
a few weeks before opening. Guest
tickets were given to the group, which were
distributed at a drawing. The film was
discussed during a break, and all conventioners
were asked to plug the film at
their schools.
Following a special dinner party, members
of the Bernard Shaw Society of LA
were guests of the theatre. The society
proclaimed Bernard Shaw Week during the
i-un of "The Doctor's Dilemma."
The Ass'n of Southern California Photographers
used a feature story in its mailing
bulletin on Cecil (Oscar winner) Beaton,
professional photographer, who designed
the wardrobe for the film.
The GARDEN GATE
Brinqs You Its GIGANTIC ! !
LAWN MOWER SHOW
PlusI . . . A Used Lown Mower Auction!!!
Sunday, May 31 '";;;^ ""S"»= °"'"-'"
Right up to the minute in timeliness was the
lawnmower show and auction conducted at
the Fort Wayne (Ind.) Drive-In on the Sunday
afternoon just after Memorial Day, 1
to 6 p. m. The Garden Gate mentioned in the
above 5-col. 12!2-inch ad is an appliance
and supply dealer. The crowd-pulling gimmicks,
of course, are the prizes and the auction
of the trade-in mowers. Monager Glen
Allen had a nice crowd on hand to start the
sho
California Apparel News, widely circulated
to retailers and manufacturers, had
an art and story break on the film.
The theatre program with Shaw's witty
sayings was distributed in libraries, bookstores,
schools and beauty parlors.
Window di-splays were obtained in bookstores
of Bernard Shaw novels.
Dirk Bogarde, star of the film, in Hollywood
for a picture assignment, was a guest
on opening night, and hosted patrons for
an autograph session after the perform-
TV Characters in Battle
On Screen Fill Drive-In
The old screen "battle" idea clicked at
a drive-in in the New Orleans area recently.
Mary Gremillion, manager of the
Twin Do Di-ive-In at Metairie advertised
1 2 cols. 5*,2 inches).
WANTED! 2,000 PEOPLE to Witness the
Battle of Our Lifetime TONIGHT on Our GI-
ANT SCREEN . . . Peter Gunn (Craig Stevens)
. . . Yancy Derringer (Jock Mahoney).
The names were just above photos of
the respective television characters. Between
was, "You Be the Judge." At the
bottom were mats on the screen bill, "The
Deadly Mantis" and 'The Land Unknown."
Miss Gremillion reported cmiosity seekers
lined up their cars to see the double
bm and judge for themselves which of the
battlers would fare the best in their starring
roles.
Extra large crowds have been attracted
to the Do drive-ins at Metairie and Mobile,
Ala., and the Carview at Biloxi, Miss., in
which Mike Ripps and Ed Fessler are associated,
by weekend appearances of the
Flying Alcidos, a daring sky act with
frightening sound effects. Concession business
hit alltime highs following Alcido's
Leap to Death from his 117-foot high
perch.
Producer Castle Drafts
Campaign for 'Tingler'
Producer-du-ector William Castle has
outlined an expansive ballyhoo campaign
for his "The Tingler," cuiTently shooting
at Columbia. Dona Holloway, Castle's associate,
will supervise the campaign, which
featm-es "Tingler" wearing apparel and
products. T-shirts, hats, records and albums,
ice cream and candy bars, costumes,
masks and various other items frequently
purchased by the public are included on
the program along with as yet uncompleted
plans for a "Tingler cocktail, which
"
is to be a featui-e of bars and cocktaU
lounges.
Want Ad for a Bearcat
A three-inch ad was inserted in the
classified section of local newspaper stating
that a 1920 Stutz Bearcat was wanted
for use in connection with the promotion
of "Compulsion" at the Pitt Theatre in
Lake Charles, La., by Manager Joe Carlock.
BOXOFFICE Showmandiser : : June 22, 1959
99

. . Two
It's Ic Admission for Each Year of Life
When Showman Celebrates Birthday
Dale Baldwin, manager of the Parkway Theatre in West Jefferson, N C
\va.s 25 years old April 29. He celebrated the event by joshing his patrons a bit and
yivins them a whole day of bargains!
Baldwin put out a 8'2Xl2'2-inch herald:
Managers Birthday Celebration . . . Wednesday Only, April 29, 25i' Admission,
Kids Fi-ee! . . . Why? Because Dale Baldwin is Celebrating His 25th Birthday!
... Kids Under 12 Free With or Without Parents ... So Let's All Pill Up
Dale's Theatre to Show Him We Appreciate a Bargain.
"Free Coca-Cola for Everyone Piom Our New Fountain . . . He's Charging
You Only 1

%i
This department ciso serv
CinemoScopo;

VIEW DIGEST.
ND ALPHABETICAL INDEX
Very Good; + Good; - Fair; - Poor; — Very Poor. Dry -H is rated 2 pluses.
llli
I Is
IllllJlJ
2315 0Liaiie. Jungle Goddess
9)2-
7+2-
5+2-
2295 Machete (75) Outdoor Drama UA 12-22-58 * ± —
Com. . Lopert 1-19-59 +
2301 ©Mad Little Island (94)
2288 Man Inside. The (90) © Drama... Col 11-24-58+ + +
in the Net. 2328 Man The (97) Mys UA 4-27-59 + it -
2270OMan of the West (100) © Wn.UA 9-22-58 H H ++
2303 Man or Gun (79) N Western Rep 1-26-59 +
2290OMardi Gras (107)

Feature productioi
i
.D.
. . . Ac.
t> VistoVision; ;S
Blue Ribbon Awor
key on next page
by comp
porentheses. © is
imo. Symbol U denotes BOXOFFICt
;reof indicote story type—(Complete
see REVIEW DIGEST.
Feature
chart
ALLIED ARTISTS 3 t^.
AMERICAN INTL ^ '^i COLUMBIA
s ti M-6-M
Hot Tin Roof
(108) © D..901
She Played With Fire
(95) D..312
.\rlene Pahl. Jack Hawkins
Ghost of the China Sea
(79) AD.. 313
Iiavld Brian. Lynn Bernay
Wolf Larsen (83)
The Decks Ran Red
(84) Ad.. 904
James Masrm. Dorothy Daiiiirldge
Joy Ride (65)

URE CHART
thereof Indlcoting story type:
Comedy; (CD) Comcdy-Dromo
Oroma; (F) Fontosy; (FC) Far
Mystery; (OD) Outdoor Drom<
Drama; (Ae) Action
Iramo; (DM) Dromo
Horror Dromo; (Hi)
iction; (W) Western,
20TH-FOX
Of

Claris
.Anne
.Femandcl,
.Siroone
. May
.
.Femandel,
.Maria
.midegarde
SF.
.May
May
May
)
. Feb
. Feb
.
.
. SeP
. .
, .Sep
.
.
.
.
Apr
I
(One
.
.Apr
..
.
icets, listed by eompony,
cose. Running time toilow
ational releose month. Col Chorts chart
MISCELLANEOUS
ASTOR
©Robbery Under Arms
"
COLUMBIA
M-G-M
7901 Untitled (. .) "
Fr-ankenstein's DauQhter
S3) D.. May 58
(85) Ho.. Dec 58
cr Finch. Maureen Swanson
ANIMAL CAVALCADE
GOLD MEDAL REPRINTS
TERRYTOONS
Sandra Knight, Donald Muniliy Night Ambush (93) (». .D . 58 3951 Chimp-Antics (lO'/z) -Sep 58
(Technicolor Reissues
(Technicolor-CinemaScope)
Missile to llie Moon (7B) SF. .Dec 58 Ihrk Hogardc. Marius Oorinj
3952 Jungle Monarchs dO)- Nov58
all 1.75-1 ratio)
5801 Springtime for Clobber
Uichard Travis, Cathy Downs
There's Always a Price Tag
3953 Greyhound Capers (S'/a) Feb W
Tom and Jerrys
(102) D. .Jun 58 3954 The 3 Big Bears (8) May 59 C-31 Jerry's Diary ' ^8
C-3? A Slickcd-uo Pup (6) -.Sep 58
ton Le Crayon in
BUENA VISTA
.Miclicle Morgan. Daniel Gelin ASSORTED & COMEDY FAVORITES C-33Knitwit Kitty (7) Sen 58
Gaslo s Baby (7) » •58
©The Prouo Rebel (103) DD. .Jun 58 (French-language, Eng. titles)
C.34Cat Napping (7) Sep 58
5804 Th Juggler of Our Lady
Alan Ladd, Olivia He Havillaiid
Your Past Is Showing
3421 Happy Go-Wacky (16) .Sep 58 C-35The Flying Cat (7 Sep 58
Apr5«
©The Light in the Forest
(87) C. Jul 58 3422 Trapped by a Blonde
C-36The Duck Dr. D.
3554 No. 1. Series 6
.
(9A) Mar 59 W-74 Droop/s Double
TERRYTOON TOPPERS
(98) C Oct 58 Corey Allen, Rebecca Welles
3555 NO. 2, Series 6 (91/2) May 59 Trouble (7) Sep 58
(Technicolor Reissues)
Barney Bears
Laurence Harvey. Julie Harris
Young & Wild (69) ®..D.
5837 Loves Labor Won (7).. Jul 58
COLOR FAVORITES
W-75 Little Wisequiicker (7) Sep 58
©Sorcerer's
Gene Evans, Scott Marlowe
Village
(Technicolor Reissues) W-76 Busybody Bear (6) Sep 58
5838 Golden Egg Goosie (7) .Aug 58
.
(70) Doc. Oct 58 The Strange Case
5S39Feuden' Hillbillies (7).. Sep 58
of
3601 Gerald McBoing-Boing
Dr. ©My Uncle (UO) C. Dec
Manning (75) D. .Mar 58
W-77 Barney's Hungry
58
(7)
Sep 58
Cousin (7)
Sep 58
5840 A Truckload of
Jacques Tatl (Both Blnglish and
Ron Randell. Qreta Oynt
Trouble (8) Ott58
3602 Flora (7) Sep 58
Satan's Satellite (70) . SF. .
58
W-7S Cobs & Robbers (6) Sep bK
FVench language versions availabl
3603 Kitty Caddy (6) Oct 58
. 5841 The Happy Cobblers
. .
Room at the Top (115) . . D
Judd Holdren, Aline Tovvne
. i
3604 Willie the Kid (7) .Nov "- 58
Laurence Han'ey, Slmone Slgnoret
Missile Monsters (75) . .
58
3605 Short Snorts on Spor
PARAMOUNT
5842 Happy Valley (7) Dec 58
.
Walter Reed, Lois Collier
5931 Racket Buster (7)^. .Jan 59
ELLIS
CARTOON CHAMPIONS
Man or Gu.i (79) ®....W .May58
Miracle of St. Therese
3606 Rooty Toot Toot (8) .
5932 Super Salesman (7) Feb 59
. .
Dec 58
. . (Technicolor Reissues)
Macdonald Carey. Audrey Totter
(97)
3607 Bon Bon Parade (8I/2) 5933 Scarky the Firefly
Jan 59
.
SlS-1 Voice of the Turkey (6) Sep 58
^^^ ^^
Man Who Died Twice (70) D. .Jun 58
Francis Descaut, Su! Flon
3608 The Emperor's New
S18-2 Party Smarty (8) Sep 58
5934 Magic' ' Slipper (7) 59
.
Rod Cameron. Vera Ralston
Clothes (7) -Ian 59
MAGNA
SlS-3The Case of the Cockeyed
Street of Darkness (60). .Ac .Jun 58
5935 A Sleepless Night (7) May 59
3609 Untrained Seal (7) Feb 59 Canary (7) S'P 58
V€iSouth Pacific
5936 Foiling the Fox (7) Jun 59
Robert Keys, Sheila Ryan
3610 The Egg Hunt (71/2) ... Mar 59
(170) Todd.AO Api
SlS-4 Feast & Furious (6) 58
.
No Place to Land
3611 Little Boy With a Big
Rossano Braizi. Mitzi Gaynor.
SlS-5 Starting From Hatch
TWO-REEL SPECIAL
(78) at, Ac. Oct
(7)
John Kerr. Juanlta Hall
(7)
Sep 58 7350 Colorful Courtship (15) May 58
John Ireland, Gall Russell
3612 Madeline (7) ... . . . . .Apr 59
SlS-6 Winner by a Hair (6).. Sep 58
NTA PICTURES
Invisible Avenger (60) . Cr. . Dec
3613 Novelty Shop (61/2) May 59
. SlS-7 Boohoo Baby (8) Sep 58
I Was Monty's Double
Richard Derr, Mark . Daniels
3614-Christopher Crumpet
SlS-8 Caiper Comes to
UNIVERSAL-INT'L
(85) D.. Feb 59 Zorro Rides Again (68) .
.Ad. .Jan
(7) Jun 59
Clown (8) Sep 58
COLOR PARADE
John ^^lls. Cecil Parker
.lohn Carroll, Duncan Renaldo
A Question of Adultery
Plunderers of Painted
FILM NOVELTIES
S18-9 Casper Takes a
3877 Battle of the Flowers
(86) D . «ar59
(Reissues)
Bowwow (7) Sep 58 ia\
Jul bl
Flats (77)
Julie Londun, Antliony Steel
Corinne Calv John Carroll
3851 Rhapsody on Ice (9)... Sep 58 SlS-10 Ghost of the Town (7) Sep 58
Aug 58
RANK—(Released through TUDOR
3852 A Lass in Alaska (IO1/2) Dec 58 S18-11 Mice Capades (7).. ..Sep 58
Sep 58
A Cry in the Streets
3853 Aren't We All (10) ... Jan 59 SlS-12 Of Mice & Magic (7). Sep 58
Tough Life (9). Oct 58
.Ac. May 58
3854 Magic Stone (10) Apr 59 S18-13 Herman the Cartoonist
(1958-59)
^
Bygraves, Barbara Murray 3855 Babies by Bannister
(7)
3971 Veneiuela Holiday (9) Nov 58
- .
(SI/2)
Juiisg S18-14 Drink the Mouse
3972 Down the Magdalena (9) Dec 58
(7)
3973 Round-Up Und (9) Jan 59
FOREIGN LANGUAGE
HAM AND HATTIE
CASPER
MUSICAL FEATURETTES
Technicolor)
FRANCE
Premier May (89) 11-24-58 3511 Spring and SaganakI
B17-2 Heir Restorer (6) Jan 58
.
3853 Rolling in Style Apr 58
. Oct 58 B17-3 Spook and Span (6) Feb 58
.
. (Cont'l) .Yves Montand, N. Berger
Apr 58 WALTER LANTZ CARTUNES
Adulteress, The (106) .U-17-58
B17-4 Ghost Writers (7) . . .
(Technicolor)
. . .
Senechal the Magnificent
.
(Times) . .Slmone Slgnoret
B17-5 Which Is Witch (7) May 58
(78) 1-12-59
Case of Dr. Uurent (91).. 8-25-58
B17-6 Good Scream Fun Sep 58 3911 Jittery Jester

om,
—
r
imagine
—
!
XHIBITOR HAS HIS SAY
S-
lABOUT PICTURESI
ALLIED ARTISTS
Hot Cor Girl (AA)—Richord Bokolyon, June Kenev,
John Brinkley. Played this with "Cry Baby Killer,"
J so from Allied Artists and thought the program
:. rod, but business was only 90 per cent of normol.
::yed Wed. Weother: Cold.—Simon Cherivtch, Le-
;., Theotre, Millville, N. J. Pop. 19,500.
MoYcriek, The (AA), reissue—Wild Bill Elliott,
nvl'is Cootes, Myron Heoley. wanted just to try
I ^
o-id see if ttie people would go for the name. I
offered speciol prices to get them in. Did a poor
75 per cent of normal. Played Mondoy. Weot+ier:
Cold.—Simon Cherivtch, Levoy Theotre. Millville
N. J. Pop. 19,500
Quontrill's Roiders (AA)—Steve Cochron, Diane
Brewster, Leo Gordon. Reol good picture. Steve
Coc.Van played on excellent Not long enough
port.
is
Weather:
the on'y
Cool.—W.
objection. Ployed
Seaver
Sun.,
Beocon
Mon., Tues.
E. jr., Drive-ln,
Bristol, Tenn. Pop. 30,000.
COLUMBIA
Me ond the Colonel (Col)—Donny Koye, Curt
Jurgens, Nicole Maurey. If your patrons are as fond
of Koye os I by all means ploy it. If they like
him OS little os my potrons do, stay for, for away.
Pulled after second day of three-day ploydcrte and
olmost had heort
"look-see." Weother:
failure when Columbia sold
Fine.—L. R. DuBose, Majestic
no
Theatre, Cotullo, Tex. Pop. 4,418.
Paradise Lagoon (Col)—^Kenneth More, Diane Cilento,
Cecil Porker. Our high school English teacher
gave it a boost. (It's bosed on "The Admirable
Crichton" by James M. Borrie.) Boxoffice results good.
Splendid British comedy in beautiful color. Requires
extro bollyhoD. Go to it! Ployed Fn., Sot., Sun.
Frank E. Sobin, Majestic Theatre, Eureka, Mont. Pop.
929.
7th Vcyoge of Srnbad, The (Col)—Kerwin Mathews,
Kothryn Grant, Richard Eyer. An interesting progrom
thof did a little above overage. Good color and the
mo-strrs mode if interesting. A good playable picture
for FndDy ond Saturdoy clientele. Weather-
Gocd.—Leonord J. Leise, Roxy Theotre, Rondolph,
Neb. Pop. 1,029.
Tonk Force (Col)—Victor Mature, Leo Genn, Bonar
Colleano. Thought this very good—color and 'Scope
rrode the picture sorreth.ng extra. But as for drawing,
if we don't hove something to make them
lough ond to entertain the kids, we might as well
sit ot home and twiddle our thumbs. Played Wed.,
Turs. Weother: Coolish.—Corl W. Veseth Villa
-'Otre, Malta, Mont. Pop. 2,095.
METRO-GOLDWYN-MAYER
Cot on o Hot Tin Roof (MGM)—Elizabeth Taylor,
Paul Newmon, Burl Ives. You hear many different
comments obout this picture. We did excellent business
with ,t—which is reolly something these days.
We hod people here we hadn't seen in years. I soy
it s worth your best playing time. Ployed Sun Mon
Tues. Weother: Foir,—Chorles E. Smith, LoMor Theotre,
Arthur, III. Pop. 2,000.
Forty Girl (MGM)—Robert Taylor, Cyd Charisse
Lee J. Cobb. Real good movie, but the title doesn't
do ttie picture justice. If MGM would change the
title to "Mobsters' Girls" or something else, it would
do greart business, because it is really good. Only the
title keeps people owoy. Played Sun., Mon., Tues.
Weotfier: Warm.—W. E. Seaver jr.. Beacon Drive-ln,
Bristol, Tenn. Pop. 30.000.
PARAMOUNT
Geisha Boy, The (Poro)—Jerry Lewis, Marie Mc-
Donald, Sessuc Hoyokowo. Did not drow like Jerry
Lewis usuolly does. Beoutiful VistoVision ond color
tevely musicol score. We olwoys get good prints from'
Poromount. Played Sot., Sun., Mon. Weother: Worm.
—Carl P Anderko, Rainbow Theatre, Costroville
Tex. Pop. 1,500.
Houseboof (Poro)—Cory Gront, Sophia Loren, Mortho
Hyer. Just whot the doctor ordered for these
small townsi And if we don't receive more of this
type, ond kid shows, ond shows obout kids, the small
town theotremon might os well join ttie mob in front
of the Idiot lontern. Played Thurs., Fri., Sat. Weather:
n "T^oJ' ^- Veseth, Villa Theotre, Malta, Mont.
20fh CENTURY-FOX
Froulein (20th-Fox)—Dono Wyoter, Mel Ferrer,
Dolores Michocls. Just could not seem get enough
to
book this one,
r? .
'"i" but sure om glod we did'
It lurried out to be very entcrtoining. Ployed Wed.
ttirougli Sot, Weother: Light showers.- Harold Bell
opero House, Cooticook, Que. Pop. 6,341.
Rally Round the Flog, Boyi! (20tfi-Fox)— Poul
mon, New-
Joonnj- Woodword, Joon Collins. Very good picture.
p,d overage at ttw boxoffice. ^"^ Played Thurs..
""'"-S^on
y'^J. .^^r;!^"^'.
Cherivtch,
Theotre, utoy
Millville, N. J. Pop. 19,500,
M,i^*"i" °* "•" (20th-Fox)—Kenneth
More, Joyne 'A'"'","'w-'''.T' Mansfield, Henry Hull. Don't be ofroid
ofthis little force The western tons loved it
ftwe (ond
ore plenty of them in spite of TV) and the
more sophisticoted potrons who tried it wore pleas-
10
antly surprised, too. They all laughed and had a
good t-tme, and that, friends, is what people wont
to
Sun.,
do.
Mon.
Encore,
Weother:
Fox! Business:
Fine.— L.
Good.
R. Dubose,
Played
Majestic
Sat.,
Theotre, Cotulla, Tex. Pop. 4,418.
Sierra Baron (20th-Fox)— Brion Keith, Rick Jason,
Rita Gom. We have hod better ond worse. If you
should be looking for something to moke a doublebill,
this should be okay. Played Wed through Sat.
Horold Bell, Opero House, Cooticook, Que. Pop. 6,341.
Three Faces of Eve, The (20th-Fox)—Joanne Woodward,
Dov.d Wayne, Lee J. Cobb. Excellent picture.
Color would hove added to it. Joanne Woodword certoinly
earned her Oscor. She is very populor here.
Played Mon., Tues., Wed. Weother: Fair.—R. W.
Hollyooke, Fox Theatre, Dauphin, Man. Pop. 7,000.
UNITED ARTISTS
La Porisienne (UA)—^Brigitte Bordot, Charles Boyer,
Henri Vidol. First Brigitfe Bordot film to show here
orvi the lost. Did way below overage business. Think
all who co'r\e enjoyed it—^1 did. Should be advertised
"odults only." Played Sun., Mon., Tues.— Rod
B. Hartmon, Roosevelt Theotre, Grand Coulee, Wash.
Pop. 1,100.
Thunder Rood (UA)—Robert Mitchum, Gene Borry,
Keely Smith. Repeated "Thunder Rood" on this
combination (with "God's Little Acre") ond did greot
business. Con't understand why, but it really draws.
Incidentally, "Thunder Rood" was mode close to
Bristol—in Asheville, N. C. I the people
here understood this type of movie, who knows?
Ployed Sun., Mon., Tues. Weather: Roin —W E
Seaver jr.. Beacon Drivc-ln, Bristol, Tenn. Pop. 30,000.
UNIVERSAL-INTERNATIONAL
Girl Most Likely, The (U-l)—Jane Powell, Cliff
Robertson, Keith Andes. Doubled this with '"'Quantnll's
Raiders" and had many drive-outs o^n this one
This picture isn't o drive-in picture. Musicals just
die at this drive-in. Played Sun., Mon., Tues. Weather
Cool.—W, E. Seaver jr.. Beacon Drive-ln, Bristol, Tenn
Pop, 30,000,
Saga of Hemp Brown, The (U-l)—Rory Colhoun,
Beverly Garland, John Larch. Western with color and
Cinemascope with Rory os a Cavalry officer dischorged
because of suspicion in a payroll robbery,
ond it only takes him 79 minutes to find out wot
hoppen. Would probably hove been up to overage
business, but when they give with the storm warnings,
the folks hide under rocks in this country.
Played Fri., Sot. Weother: Thunder shower.—Jess
Jones, Ritz Theatre, Crescent, Oklo. Pop. 1,300.
Touch of Evil (U-l)—Charlton Heston, Jonet Leigh,
Orson Welles. In my opinion, this was o waste of
time and money. The talents of Janet Leigh ond
Charlton Heston wasted. Let's hove more familytype
pictures and less murder ond tiorror pictures.
Played Tues., Wed. Weather: Cool.—James Hardy,
Shoals Theatre, Shoals, Ind. Pop. 1,300.
WARNER BROS.
Hanging Tree, The (WB)—Gory Cooper, Mario
Schell, Karl Molden. Very good picture. Color and
scenery were beautiful. Played it during soturation
'" better than average crowds. Really believe we
gom by
nning o picture a little loter than the big
TV and rodio odvertising they use really
plugs o picture for us. Ployed Sun. through Wed
Weather: Good,— Mrs. Theresa Hoigler, Grand Theatre,
Conton, Oklo. Pop. 1,100
the next two days. Played Sun., Mon., Tues. Weather-
Good.—Mel Donner, Circle Theatre, Woynoka, Oklo.
Pop. 2,018.
Rio Bravo (WB)—John Wayne, Dean Mortin, Ricky
Nelson. Book it—the best in o long time! This is the
und that helps out. Did 200 per cent for us Ployed
MISCELLANEOUS
Hansel and Gretel (SR)—Electrically operoted puppets,
with the voices of Constance Brigham, Anno
Russell, Mildred Dunnock, I bought this for $37.50
for one day. Saturday motinee 1 did 200 per cent
and Saturday night, 75 per cent. Weother: Warm
Simon M. Cherivtch, Levoy Theotre, Millville N J
Pop, 19,500,
Night Heovcn Fell, The (Kingsley)— Brigitte Bardot,
Stephen Boyd, Alido Volli. Don't usuolly ploy
four doys, but hod to m order to get this. Doubled
with Fox's "In Love and Wor" ond was well pleased
with results. BB still gets them. Played Fri. through
Mon. Weother: Fair.—Margorcttc Hill, Rialto Theotre
Amarillo, Tex. Pop. 148,000.
Undo Tom's Cabin (Coloromo), reissue with norrotion
by Raymond Mossey. Virginia Grey, George
Siegmann, James B. Lowe. Used promotion trailer ond
distributed heralds, locally ond to surrounding towns
Played three nights to good crowds. Hod good school
turnout. Played matinee for out-of-town schools.
Potrons really liked this "oldie." Used six chipmunk
cortoons with it, but believe it would stand olone.
Ployed Sun., Mon., Tues. Weather: Fair ond cold —
Mrs. Theresa Hoigler, Grand Theatre, Canton Okia
Pop. 1,100.
FOREIGN LANGUAGE
FEATURE REVIEWS
The Rooi (II Tetto) F «^'^°- "rama
Trans-Lux 91 Minutes Rel. July '59
^
Vittorio de Sica, whose recent fame has ^
rested on his superb acting chores in "A Fareft'ell
to Ai-ms" and in many notable Italian
imports, returns to producing and directing
a neo-reallstic Italian-language drama of
contemporary Rome, comparable to "The Bicycle
Thief" and "Shoe-Shine," for which he
was acclaimed here in the late 1940s. This
stoi-y and screenplay by Cesare Zavattini
deals with the plight of a newlywed couple
unable to find a place to live in overcrowded
Rome and, as is De Sica's custom, he has cast
it with unknowTi actors to assure complete
realism. De Sica's name will insure the picture's
draw in the art houses, where it should
chalk up healthy runs. Once again the noted
director has taken a simple storj' and peopled
it with ordinary, hard-working city folk
whose plight is desperate and touching but
has relieving touches of down-to-earth humor.
The young bricklayer and his pregnant bride,
tired of crowding in with relatives, decide to
take the risk of building a shack on the city's
outskirts in the ten hours between dusk and
dawn. The roof must be on by morning and
thei-e is considerable suspense as the builders
race against time. Gabriella Pallotti as the
woiTied young bride, and Giorgio Listuzzi, as
the stubborn young husband, both give inspii-ed
perfoi-mances and Gastone RenzelU is
excellent as a sullen, quick-tempered brotherin-law.
Another De Sica triumph, this was
released in Italy as "II Tetto" in 1957.
Gabriella Pallotti, Giorgio Listuzzi, Gastone
Benzelli, Maria Di Rollo.
Tierra de Hombres F
(The Land of He Men) ^''"'"' %""
Clasa-Mohrae, Inc. 106 Min. Rel. June '59
This action-packed, all-color film concerns
"="»: Historical fl-
the 1910 Revolution and the battle scenes are
very well done. In it, we see the way the
rigors of wai- and strength of conviction split
families, putting brother against brother, and
father against sons. We also see how a war
for ideals make it necessary not only to sacrifice
one's OUT! life, but what is harder, the
life of friends, especially when these friends
endanger the "cause" by being faint-hearted
when the chips are down.
Tony Agullar, Joaquin Cordero, Rosa Castilla,
Domlng-o Soler.
HELP
yourself to better times
MAIL THIS
BOXOFFICE:
825 Van Brunt Blvd., Kansas City 24, Mo.
Enter my subscription to BOXOFFICE, 52 issues
per year (13 of which confoin The MODERN
THEATRE Section).
n $3 for 1 yr. n $5 for 2 yrs. n$7 for 3 yrs.
n Remittance Enclosed Send Invoice
Theotre
St.
Town
Name
Address
Position
Stote
BOXOFTICE BookinGuide :: June 22, 1959

Opinions on Current Productions
O denotes color; © CinemaScope;

Charles
. . See
FEATURE REVIEWS
Story Synopsis; Exploitips; Adiines for Newspaper and Programs
THE STORY: "John Paul Jones" (WB)
When John Paul Jones (Robert Stacki is refused permission
to wed Erin O'Brien, he returns to the sea with
a commission in the fii-st Continental Navy. He is given
command of The Providence, but politics relieves him of
it and he goes to Valley Forge to tender his resignation ,.p^
to George Washington. Washington orders him to sail (e ho
through the British blockade to Prance to meet Benjamin '" '
i
FranUiJi Cobum), the American commissioner
there, and he meets and falls in love with Marisa Pavan,
daughter of the King of Pi-ance. He tries to induce the
King to aid the Colonies, and, obtaining a ship from Queen
Marie Antoinette, sails to find tlie Baltic convoy of the
British. En route, he meets the HMS Serapis. refuses its
demand to surrender, and in an hi.storic battle conquei-s
it. Seriously ill. he heads for France where he dies dictating
his plans for the American Navy.
EXPLOITIPS:
Request cooperation of book stores. Naval reci-uiting stations,
public libraries and schools in advertising the picture.
CATCHLINES:
The Most Exciting, Breathtaking Historical Sea Battles
Ever Filmed! . Robert Stack as John Paul Jones,
in the Story of the Founding of the U. S. Navy.

'
I^
'
'
:
^''.1
:.
,, :
'
r.
-
'
,nK
IxS: 15c per word, minimum $1.50. cash with copy. Four consecutive insertions for price
(hree. CLOSING DATE: Monday noon preceding publication date. Send copy and
'answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kansas City 24. Mo. •
CLfflRlOG HOUSE
POSITIONS WANTED
si and Maintenance
Illinois. Kentucky. 1
^liro,
Illinois.
,1: 20 years expedience, married, re-
FilrnLsh references. Can repair malintenance
repair. Want year around
piefer Drive-In. Bosoffice. 7976.
HELP WANTED
'rojectionists, Manasers: M.-ui and wife comitions
for small town situations with NEW
t Growing California Circuit. $75 wkly., plus
rtments and share the profits. Token Investit
desirable. Write Bosoffice, 7972.
Vanted: A couple experienced to operate drlvt
theatre and drive-in restaun-mt. Flat rental c
.-entage. a, 000 population. E. B. Fiinderburl
ix SSI, Walterboro. S. C.
4GER WANTED: For two drive-in
theatres
iiry. Must be a careful, econonrical.
in.ui Give age. experience, salary deli
.iiiiiroximate net worth. Address Pept.
,11 C-dar Street. New York 6, N. V.
WEEKLY TAPE SERVICE
Tried and proven; Our special higb-fidelity
.suriall/.cd pre-show and Intermission tapes an
iranteed lo increase VOIIK drlve-in theatre con
Sinn profits. COMMERCIAL SOUND SEItVICE
). Box 5, Sulphur Springs, Texas.
BUSINESS STIMULATORS
e action! $4.50M cards. Other games
off screen. Novelty Games Co..
Brooklyn, N. Y,
Build attendance with real Hawaiian orchids.
* cents each. Write Flowers of Hawaii, 67t
Lafayette I'lace, Los Angeles 5, Calif.
Bingo Cards. Die cut 1. 75-500 combinations.
100-200 combinations. Can be used for KENO.
.60 per M. rreroium Products, 346 West 44th
. New York 36. N. Y,
Balloons, your best advertising for kiddie mattes,
special pictures, drive-ln openings, annirsaries.
Printed or plain. Free samples. Balloons,
10 Marietta, Atlanta. Ga.
NevK toreisn cars, book covers, pencil boxes^
ree catalog. Hecht Mfg., 184 W. Merrick Road,
lerrick. New York,
STUDIO AND PRODUCTION
CAR TOP CAMERA PLATFORMS, $220 value,
159.50; Western Electric and RCA Photophone
Smm Optical Recorders for outright purchase.
royalties, from $2,995; B4H 35mm Step
linter. reconditioned, $1,295; Western Electric
5iim Film Dubbers, $895. Dept. cc—S.O.S.
.TNEMA SUPPLY CORPORATION, 602 W. 52nd
Itreet, New York 19.
BUY!SELL!TRADE!
FIND HELP OR POSITION
Through
BOXOFFICE
Classified Advertising
Grealest Coverage in the
Field at Lowest Cost
Per Reader
4 insertions for the price of 3
June 22. 1959
GENERAL EQUIPMENT—USED
H 4" dri.e-in speakers less than used
speaker prices. Sample. order. Economy
$3J)0
Speaker Company Box 5030, Memphis 12,
Tenn.
COATED LENSES—EXCELLENT CONDITION:
thru 234" Kollmorgen, Wollensak, Illliix fl. 9
onlv $125 pr.; 2%i" Superlltes, $09,50 pr.
3V;'73%" Kollmorgen fl. 9, $150 pr, ;
3%"
)ru 5" Kollmorgen, Superllte r2, $85.00; other
zes available. Dept. cc—SOS. CINEMA Sll'-
LY COIil'ORATION, 602 W. 52nd Striit, New
ork 19,
Simplex Meck's It.S.D.B. running condition
ood spares). $60.00. Surplus sprockets (Simplex
and li.C.A,), $1,50 up. Whirt do you need? Lou
rs Repair Service, 8140 Hunnicut Rd,,
lent condition 2 Simplex
s. Mlrrophonlc amplifier,
projectors vvlth moto;
soundheads and speakei s. 2 High intensity recU-
(Strong Utility). 2 Hilux
No. 264 anamorphic Cinemascope lenses. 1 Hilux
screen 1 20'6"xl0'6", only 9'xl2'. Marquee
gla.ss, metal and 300 letters plus additional
lenses, rectifiers, lamphouses. Ideal for small
operation. The Paik Theatre, Box 424, Stouffville,
For Sale, Theatre Equipment- 7-." .iNh.ilstPrprt
se.its. spring cushion & ''"i- '"iiiii' MnMlre
\s equipment Including 33xi:l' tlhington
air conditioner, e\,i! 1
'
RCA sound system, Breiik'T ;.'•,.! i- sinirif
mogul lamp, rectifiers, Cuieiiu.Vui.e ].h.^^•^, etc.
Al in first class condition. Harry llLxon, Orpheum
Theatre, Atchison, Kansas.
Century headi
arc lamps, RCA sound, 'Scope and wide
Icnse, Bargain. Rouse Speaker Repair,
Joplin Street, Joplta, Mo.
GENERAL EQUIPMENT—NEW
EM! Masonite Letelite
Signs 4"—40c;
$1.00; 14"— $1.50;
i6"—$i:75; 17"—$2.00; 24"—$3,00 (10%
discount 100 letters or over $60 ILst). Dept,
cc—SOS. ClNEiMA SUPPLY CORPOKATION.
602 W. 52nd Street, New York 19.
LOWEST PRICES EVER: Intermittent Movements
DeVry, $49.50; Simplex, $59.50; Holmes,
$24.95. All new surplus w/toxhole sprockets,
[lept cc—SOS. CINEMA SUPPLY CORI'ORA-
TION. 602 W, 52nd Street. New York 19,
DRIVE-IN THEATRE EQUIPMENT
ANTI-THEFT SPEAKER CABLE PRICE RElUCED!
Protect your speakers and heaters now
for less than 75c per unit! Complete satisfaction
reported by leading chains and exhibitors. Kor
full details write; Speaker Security Co., Dept. 58,
Willow Avemie at 17th St., Hoboken, N. J.
Complete
&rm-\
rive-In Theatre Tickets! 100,000 l"x2
al printed roll tickets. $31.95. Send for
lies of our special piinted stub rod tickets
drive-ins. Safe, distinctive, private, easy to
check. Kansas City Ticket Co., Dept. 10, 109 W.
ISth St., (Filmrow), Kansas City 8, Mo,
EQUIPMENT WANTED
Wanted; Used theatre t>ooth equipment, W*
dismantle, Leon Jarodsky. c/o Lincoln Theatre
Paris,
Illinois.
Wanted: Cinemascope and wide angle lenses
70-foot throw, 20-foot wide. Strand Theatre, I
Bena. Missi-'isippI,
Buy Seats: 300 to 700 in very good condition,
red immediately. Write Sonny, 1664 Cordoia
trn-t. Los Angeles, California.
MARQUEE LETTER REPAIRING
Plastic Weld, Will repair broken plastic mar-
T It-tier- Ord'i from National Theatre Slip-
Company ur ria-^tic Weld, 513 Hollywood,
Has 8, Texas,
THEATRES FOR SALE
, ,o|( CMiii |.i. r., simplex e

'
^
bulletin
THEATRES OF MICHIGAN, INC.
woodward 5-4377 607 FOX THEATRE BUILDING Detroit 1, Michigan
April 17, 1959
ORCHIDS TO NATIONAL SCREEH
On behalf of all outstate exhibitors. Allied vd.shes to escpress appreciation to Ivan Clavet
and the entire staff at National Screen Service for their excellent co-operation In
consolidating advertising and trailer shipments with shipments of film.
By assuming the additional burden of consolidating shipments at Allied' s request, the hardworking
staff of National Screen is saving outstate Allied mecabers considerable money in
TTiinirmini charge and package delivery fees.
LET'S LOOK IN THE MIRROR
Occasionally Allied receives conqplaints about National Screen's service.
exhibitors alone are to blame for the difficulties.
Often we
Whenever we have an unfilled order or an eii5)ty advertising frame, let' s look in the
mirror and ask ourselves if we always return material promptly so that our fellow
exhibitors will not have missouts. Every trailer must be sent back immediately after use.
All used advertising should be returned a^ least once a xeek . Under no circumstances
should we ever pennit advertising which we no longer need to lay arouxid unproductive in
our theatres.
Vftienever we receive paper that is folded, wrinkled or torn, let' s look in the mirror and
ask ourselves if we are always careful to see that our paper goes to the next guy in the
same condition that we want to receive it.
TJhenever we feel like complaining about National Screen' s service, let' s look in the
mirror and ask ourselves about our service.
Do we order only on the forms supplied by National Screen?
Do we return accessories at once vAien a booking is changed?
Do we always make certain that the full set of 11 x L4» s
is kept intactt
Do we send our used papers along quickly and in good condition?
Do the trailers go back with the next return shipment?
KEEP IT MOVING
The price of most National Screen accessories is based upon rental rather than outright
sale. Rental enables us to have the use of the advertising matter at a fraction of the
purchase price. In order to maintiain these rental prices National Screen must work with a
limited number of each item. In order to hold prices down we eiidiibitors must co-operate in
keeping the accessories in circulation.
This is a case >Aiere every exhibitor must co-operate in order to help himself.
w^
Reprint of a bulletin from the ALLIED THEATRES OF MICHIGAIS IISC.
yue^^iTHEATRES OP MICHIGAN, INC. ^ Tl*^ .
-^
ttttmmi,\C7em vf^cieen service -^^7'
\J PHiti mitr Of mr munaurmr inaurm)