Contents - Made-in-China.com

Contents
02
04
20
BIZ China
Sourcing All Around China
Trade Fairs
28
30
33
34
Amazing China
Silk Road
Royal City
Scene China
42
44
48
Cuisine
Tea House
What to Eat in Four Seasons
50
52
54
56
57
58
59
Culture
Beijing Opera
Chinese Wedding
Kongfu
Painting and Calligraphy
Han Costume
Traditional Chinese Medicine
60
62
64
Nicely Made in China
Porcelain
Textile
66
70
Chinese People
FAQ
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BIZ CHINA

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DONGGUAN
TIPS
Recommended Trade Fair:
The 13th Dongguan China Shoes·China
Shoete 2011
2011.4.28-4.30
Dongguan.Houjie GD Modern International
Exhibition Center
The 13th Dongguan China Shoes·China
Shoete is widely supported by international
and regional associations. These
associations will organize pavilions and
bring their members to exhibit at the show.
Special Zones will be set up as a highlight of
the fair.
Other Manufacturing Industries
Packing/ Electronic & Communication/ Tin Boxes Products/ Toys/ Electric Machine & Equipment/
Garments & Fiber Products
Recommended Companies
Dongguan Topleader Import & Export Co., Ltd. offers
high-quality, energy-efficient and environmentally
friendly LED lighting products, RV-air conditioner units,
and other high-technology products and services.
Showroom: http://topleader.en.made-in-china.com
Basic Facts
Dongguan Shoes
Dongguan GuanHong Packing Industry Co., Ltd. is specialized in the R&D
of adhesive tapes. Being in this line for more than 13 years, GuanHong
has been one of the leading manufacturers of adhesive tapes in China.
"Made in Dongguan", a new term which is popular
within manufacturing circles and has become
prestigious throughout the world.
Dongguan, located in the Mid-South of China's
Guangdong Province and at the core of Pearl
River Delta as well as in the center of Guangdong-
Shenzhen-Hong Kong economic belt, is the
gateway for water and land transportation between
Guangzhou and Hong Kong and is the important
economic corridor between the two regions.
Dongguan ranks behind only Shenzhen, Shanghai
and Suzhou in exports among Chinese cities.
Dongguan currently has near
1,200 leather shoes manufacturers
with over 300,000 employees. Of
the yearly production of 1 billion
pairs of shoes, 536 million pairs are
exported with an export value of
US$843 million. The yearly demand
for shoe materials and shoe-making
equipment exceeds a total value of
5 billion RMB. More than 10% of the
global shoe products are imported
from Dongguan, with a coverage of
over 100 countries and regions.
Baocheng International Group, the biggest
transnational shoes group in the world,
established Yu Yuan Shoes Factory in Dongguan,
and set up Yu Yuan Industrial Park in 1988,
moving 10 of its subsidiary modernized factories
of large scale including Bao Tai Shoes Factory,
Bao Liang Shoes Materials Factory, etc. into the
Industrial Park Zone.
Showroom: http://dgguanhong.en.made-in-china.com

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FOSHAN
Other Manufacturing Industries
Sanitary Ware/ Furniture/ LED lights/ Textile/ Plastic Products
Basic Facts
Foshan is a city located centrally in Guangdong Province, southern China. The town of Foshan is many
centuries old, and is famous for its porcelain industry. Now, the third largest city in Guangdong, it
has become relatively affluent compared to other Chinese cities, and is home to many large private
enterprises. In Guangdong, Foshan is one of the regions with fast economic growth, high gross
amount of economy and powerful economic strength.
Foshan Ceramics
Foshan, the capital of ceramic, which accounts for more than half production output in China, has gathered over 60% amount of ceramic brands. In 2009,
exports of ceramic reached 2.2 billion dollar, accounting for 77% of total exports in Guangdong Province and 55% of total exports in the whole of China.
From the beginning of 2010 to November, exports of ceramic in Foshan reached 2 billion dollar, increasing 36%. Adapting new trend of energy saving,
ceramic companies in Foshan independently produced ceramic board and officially introduced in mainland China the first high aluminum low carbon
ultra-thin brick series, which is less than half the thickness of ordinary brick but 30% solider than that.
TIPS
Guangfo (Guangzhou-Foshan) Metro,
Guangfo Line, connects Guangzhou
and Foshan. It is the first part of
Guangfo Metro Line with the length of
20.5 kilometers (12.7 miles), running
between Kuiqi Road in Foshan and
Xilang Station in Guangzhou. Guangfo
line is the whole ground floor of the
city’s first rapid rail transit line, and is
also the first subway line, Foshan City.
Recommended Companies
Foshan Room Sanitary Ware Co., Ltd. is one of the top manufacturers
in Guangdong province for two kinds of products: bathroom cabinets
and shower enclosures. Advantages include a strong quality guarantee,
competitive prices and a professional sales-team.
Showroom: http://laahome.en.made-in-china.com
Sienhua Electric Fan Co.,Ltd. Guangdong provides Lighting,Ceiling Fan &
Bath Fan at a competitive price and high quality. At present, its products
have a very good sale of exporting to volumn importers and retailers
worldwide.
Showroom: http://sienhua.en.made-in-china.com

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ZHONGSHAN
TIPS
Recommend Trade Fair:
China (Guzhen) Lighting Fair and the
LED Application Fair
October, 2011
Guzhen Lighting Plaza
The fair is held by Zhongshan Municipal
People's Government of Guangdong
Province, China Lighting Association, China
International Trade Promotion Committee
Organisation for Light Industry. "Let
Lighting Capital be brighter, be greener"
was last year’s theme, helping to promote
the concept of the green LED.
Basic Facts
Zhongshan was the birthplace of Dr. Sun Zhongshan (Sun Yat-sen), the great revolutionary and the founder of Kong Min Tang. Zhongshan City stands in the
middle of some other famous cities, Guangzhou to its east, Zhuhai to its south, Jiangmen to its west, with Hong Kong and Macao nearby.
Since the reform and opening up, Zhongshan City has developed rapidly. Infrastructure facilities has progressed enormously, with developed
communications and transport on land and waterways. Currently, Zhognshan is proving to be an attractive city for investors from both home and abroad.
The world Fortune Top 500 has set up more than 20 enterprises in the city.
Zhongshan Lighting
Light decoration in Zhongshan covers half domestic production and sales market, and also export to Hong Kong, Macao, Taiwan region, Southeast Asia,
Japan, US, Europe and so on, over 130 countries and regions.
Zhongshan old town has a high concentration of light
decoration industry, keeping a elaborate division of
production progress and holding complete matching
facilities.
By the end of 2009, the number of lighting accessories
companies in the whole town was far beyond 4000, with
nearly 10 lighting accessories markets and more than 3000
stores including. Light decoration and accessories industry
accounts for 70% of the whole town’s manufacturing
industry. The industry cluster of light decoration there
has formed a perfect manufacturing chain and so called
“regional economy of scale & accessories economy of scale”,
which largely reduced the internal and external transaction
cost and thus efficiently reduced the total cost of light
decoration producing, consequently to transform to strong
competitive advantages.
Recommended Companies
Hengli Lighting Co, . Ltd. is an OEM/ODM enterprise specialized in
designing and manufacturing lamps and lanterns, including various
lamps for home decoration, such as Chandelier Lamp, Bracket
Lamp, Wall Lamp, Table Lamp, Floor Lamp.
Showroom: http://henglilighting.en.made-in-china.com
Zhongshan Sunview Lighting Co.,Ltd. is a leading company in LED
lighting products, major products include Tube, Spot, Bulb, Down
light and more.
Showroom: http://sunviewlighting.en.made-in-china.com
Other Manufacturing Industries
Electronic & Communication/ Textile/ Elevator/ Game

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JIANGMEN
Basic Facts
Jiangmen is located to the west of the Pearl River Delta on
the coast of the South China Sea, adjoining Foshan in the
north, Zhongshan and Zhuhai in the east, Zhaoqing in the
west and Yangjiang in the south and adjacent to Hong
Kong and Macao.
Jiangmen was selected as a pilot city for a nationwide
information program. It was also chosen by the Pacific
Economic Cooperation Council (PECC) as a trial city for
the Regional Integration for Sustainable Economics (RISE)
project. Among various indicators, Jiangmen excelled in
infrastructure, low labor redundancy, proportion of joint
ventures in all firms, informal payments to government,
taxation, productivity and the investment rate.
is now becoming a city with the highest output
and performance in national motorcycle field.
It was awarded the first "demonstration base
of China's motorcycle industry," the first batch
of selected industrial clusters of upgraded
demonstration area in Guangdong Province.
In 2009, industrial output value of the city's
motorcycle was totaled 24.97 billion yuan with
4,141,600 vehicle output, accounting for about
half the output of Guangdong Province, 1 / 6 of
the national output. It is estimated that vehicle
production in Jiangmen city will reach 7 million
with total industrial output value reaching 50
billion yuan in 2015.
Recommended Companies
Guangdong Yatu Chemical Co., Ltd. is ISO 9001 and ISO 14001 certified
company, established in 1995, specializing in manufacturing complete
ranges of high quality automotive refinishing products.
Showroom: http://yatu-car-paint.en.made-in-china.com
Other Manufacturing
Industries
Household Appliances/ Electronics/
Food Processing/ Synthetic Fibers/
Garments
Hongsu Adhesive Products Industrial Co., Ltd. is a professional company
specializing in manufacturing and exporting a full range of adhesive
tapes and acrylic water based glue.
Showroom: http://hosttape.en.made-in-china.com
Jiangmen Motorcycles
Jiangmen motorcycle industry started since the early nineties of last
century and then speeded up since the mid-nineties with an average
annual growth rate of 30% from 1996. It has grown rapidly into R & D,
manufacturing base with rise of the attention among peers. Jiangmen

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NINGBO
Basic Facts
Recommended Companies
After rapid development for over 10 years, Union Source has become a
large General Merchandise export group, which covers widely product
range for customers all around the world.
Showroom: http://unionsource.en.made-in-china.com
Ningbo is located in the middle of the coastal line of the Chinese Mainland and to the South of the
Yangtze River Delta, and enjoys one the most developed economies in China.
Renowned as one of the most important windows of opening up to the outside world in China,
Ningbo is an important foreign trade harbor city. In 2009, the import and export trade volume of
Ningbo reached USD 60.81 billion, with an increase of 20.1%; the export volume was USD 38.65 billion
and the import volume was 22.16 billion. Ningbo’s import and export volume ranked the 2nd position
among the nation’s 5 specially designated municipalities and the 3rd position among the 15 subprovincial
cities.
Ningbo Stationery
As the city of "China Stationery Capital", Ningbo has created a large number of well-known brands
such as "BEI FA", "GUANG BO", "DE LI" with more than 2700 different kinds of stationery enterprises. You
can find a comprehensive range of varieties of stationery products in Ningbo with 11 major categories
and tens of thousands of various products covering writing instruments, paper products, notebooks,
stationery of hardware table. In 2009, sales of stationery in Ningbo amount to 36.3 billion yuan, the
export delivery value of which is 22.1 billion.
Stationery industry comes at the top ten major industries in Ningbo City; it serves as an important role
for Ningbo city in setting up an advanced manufacturing base, it has become more and more obvious
that the rapid growth of the industry has taken effect in economic development in Ningbo.
Other Manufacturing
Industries
Mould/ Auto Parts & Accessories/
Consumer Electronics/ Lights & Lighting
Xiangshan Huatai Plastic Electric Appliance Co., Ltd., is specialized in
supplying and exporting of all kinds of Auto Parts & Accessories Products
including auto part, plastic fastener and exhaust manifold and has many
years experience in this field.
Showroom: http://huataiinc.en.made-in-china.com

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TIPS
Opened on 29 November, 1995, Binwang Market is one of the
three main markets of this China Commodity City. It is located in
No 158, Binwang Road, Yiwu City. Binwang Market, consists of
five trade districts and one international trade center, has more
than 9000 booths, over 20,000 employees. The main business
lines cover commodities of 16 different industries including
apparel, knitting underwear, neckties, woolen yarn, towels,
leather, textiles, lace, beddings, non-staple foods, dried fruits,
confection, roasted seeds & nuts, grocery and furniture etc.
YIWU
Basic Facts
Yiwu is a city of about 1.2 million people in central Zhejiang Province near the central eastern coast of China. The city
is famous for its small commodity trade and vibrant free markets and is a regional tourist destination. Although Yiwu is
a county-level city under the jurisdiction of Jinhua, it is more well-known than Jinhua nationally and internationally.
Recommended Companies
Yiwu Small Commodities
The commodity industry has been leading
industry in the regional economy. The Yiwu
market has been an international commodity
distribution center and the important base for
foreign merchants to purchase commodities.
Currently, the Yiwu commodity market covers
an area of 1.5 million m2, and has 40,000 stores,
comprising 28 categories and about 200,000
varieties of daily goods.
The industrial economy is rapidly strengthening,
and currently has developed and is exploiting
industrial park areas of 64 square kilometers,
with more than 1300 enterprises. It has also
cultivated a group of predominant industries,
scale enterprises and famous products of socks,
ornaments, zippers, cosmetics, shirts, cultural
articles, pen-making, toys, etc.
Established in 1993, Zhejiang Jiayan Daily Commodity Co., Ltd. is one of China's largest
and most professional manufacturers specializing in plastic straws and wet tissues.
They are able to output 800 containers of plastic straws and 200 containers of wet
tissues per year.
Showroom: http://jyrypgs.en.made-in-china.com
Yiwu VIFA Imp. & Exp. Co. Ltd. offers extensive best selling quality dollar items and stocks to
dollar store owners, importers, supermarket chain stores to over 20 countries ranging from
automotives accessories, electronics gifts, household, hardware to kitchenware, outdoors,
pet items, and stationery.
Showroom: http://vifachina.en.made-in-china.com

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Wuxi Electric Vehicle
The electric car industry enjoyed a great period of rapid development between 2000-2004. It went into large-scale development
which leads to three major industrial clusters: Wuxi, Zhejiang, Tianjin in accordance with the differences between north and south
(South luxury, north simple).
Wuxi electric car industry has become China's most important production base of electric vehicles accounting for one third of the
market with unmatched advantages of industrial clusters comparing to other regions. Among them, Xishan District, which Wuxi
City electric car industry is concentrated in, is the main production base whose production capacity accounted for a quarter of the
country with 186 existing manufacturers of electric vehicles supporting more than 480 companies which employ 5 million people.
Xin Ri electric car is a leading enterprise
in Wuxi with its largest output of electric
car for 5 consecutive years in the world,
serving as the designated supplier
of electric vehicles at 2010 Shanghai
World Expo.
Other Manufacturing Industries
Industrial Equipment & Components/ New Energy/ Biomedicine
WUXI
Basic Facts
Wuxi is an old city in Jiangsu Province. Split into halves by Lake Tai, Wuxi borders Changzhou
to the west and Suzhou to the east. The northern half looks across to Taizhou to the north over
the Yangtze River, while the southern half also borders the province of Zhejiang to the south.
Wuxi earned its nickname "Pearl of Lake Tai" because it's built on the shore of Lake Tai with
beautiful sceneries. Wuxi was also dubbed "little Shanghai" because of its close proximity to
the city and its fast urbanization and booming economy.
Recommended Companies
Wuxi Angell Autocycle Co., Ltd. was bought by NASDAQ listed
company ABAT. Its major products are: Hybrid scooters, electric
vehicles, leisure e-products and some key parts for e-vehicle like
motor, controller, meter, and plastic.
Showroom: http://wxabat.en.made-in-china.com
Jiangsu Fuyuan Energy Conservation Electrical Equipment Co.,Ltd.
is a professional manufacturer of solar products. Customers provide
Fuyuan with reputable feedback due to its good quality and aftersale
service.
Showroom: http://wxfuyuan.en.made-in-china.com

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SUZHOU
Basic Facts
Suzhou is located in the southeast of Jiangsu Province , bordering
Shanghai on the east, Zhejiang Province on the south, the Lake Tai in the
west and the Yangtze River in the north. Old sayings describe Suzhou as
a “Paradise on the Earth” and the "East Venice of the World”, referring to its
natural beauty, classical gardens, bridges and waters, traditional operas
and soft dialect tone.
Apart from its natural beauty, splendid history, cultural heritage, Suzhou’s
economy represents the highest growth and the fastest expansion in
the past 5-10 years in the region and in China. More than 80 Fortune 500
corporations have established offices in the town.
TIPS
Huqiu Wedding Gown Street is a
famous production base of wedding
dress in the north of Suzhou Tiger Hill
Road, near Tiger Hill Scenic Area. There
are located mostly self-employed
hand-made wedding workshops
usually using low price and style
wedding dress to win new customers.
The supply of wedding products can
hardly keep pace up with the demand
during spring and autumn wedding
seasons each year.
Other Manufacturing Industries
Plastic Machinery / Electrical & Electronics/ Textile/ Biomedicine/ Precision Instrument
Recommended Companies
Suzhou Wedding Dress
Suzhou is one of the two major wedding industry bases; it has grown in
the years of eighties from the initial 3 bridal wedding stores to now more
than 1,000 enterprises and businesses with a stable customer base in the
country and around the world. Su Zhou is undoubtedly the leader of the
Southeast Asian wedding industry with annual sales of 10 billion yuan, and
the share of sales accounted for about 70% of the country.
Suzhou Huqiu Wedding Gown Street and Huqiu Divine wedding Boutique
Square are among one of the famous production bases of wedding dress
in China. It brought together nearly a thousand self-employed manual
workshops, factories and wedding shops. Divine Wedding Boutique
Square sells top-grade wedding products, the prices of which range from
hundreds to hundreds of thousands. Huqiu Wedding Gown Street is
focused mainly in the low-cost based wedding dress.
Sinzu Wedding Dress Co., Ltd. Suzhou is lying in the famous scenic spots - Tiger Hill of
Suzhou, located in the most famous wedding dress of domestic market - rose fields.
It is specialized in supplying and exporting of all kinds of wedding dress products
which have many years experience in this field.
Showroom: http://xinzujack.en.made-in-china.comt
Suzhou DERUN Machinery Co., Ltd. is a professional manufacturer in full set of liquid
filling equipments. It focuses on research and development. It is also one of the key
enterprises which is doing well in production, technical services and marketing sales.
Showroom: http://derunfillingmachine.en.made-in-china.com

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China Import and Export Fair (also renowned as the Canton Fair) has become
"China’s No. 1 Fair" and a well-known exhibition in the world. The Canton Fair is a
comprehensive tradeshow of international trade, boasting: the longest history,
the highest quality, the largest scale, the most complete variety of exhibits, the
largest buyer attendance, the broadest distribution of buyers’ origin and the
greatest business turnover in China.
The 108th Session of China Import and Export Fair concluded successfully
on November 4 at Canton Fair Complex. 200,612 overseas buyers from 208
countries and regions around the world attended the 108th Canton Fair,
basically the same with 107th Canton Fair with only 2.38% decrease, however an
increase of 5.7% over the same period last year.

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CHEN CLAN ACADEMY
Add: No. 7, Zhongshan Road, Liwan District
The Chen Clan Academy was built in 1890 during the Qing Dynasty. It is one
of the scarce clan ancestral temples in China.
SUN YAT-SEN UNIVERSITY
Add: No. 135 Xingang Xi Road, Haizhu District
Sun Yat-sen University,
originally known as
Kwangtung University,
was founded in 1924 by
Dr. Sun Yat-sen.
For more than eighty
years since its inception,
the university, inspired
by the pioneering spirit
of Dr. Sun Yat-sen. He
has been dedicated to
the pursuit of academic
excellence and produced
a significant number of
outstanding professionals.
LOCAL
GUANGZHOU
DR.SUN YAT-SEN'S MEMORIAL HALL
Add: No. 259, Dongfeng Zhong Lu, Yuexiu District
Dr. Sun Yat-sen Memorial Hall is one of the most symbolic
buildings in Guangzhou. It is a major site for great convention and
performance as well as a tourist attraction for both Chinese and
overseas visitors.
Dr. Sun Yat-sen (1866 - 1925) was a revolutionary political leader
who played a key role in overthrowing the Qing Dynasty. He is
regarded as the Father of Modern China.
SHANGXIAJIU WALKING STREET
Add: Shangxiajiu Road, Liwan District
Since Shangxiajiu road opened as the first business street of Guangzhou in
September, 1995, this pedestrian shopping street has ranked the first among others
in Guangzhou for its length of more than 1200 meters and its more than 300 shops.
In the later part of the Qing Dynasty (1644-1911), a man named Chen
achieved the third place in the highest imperial examination and was given
a distinguished office title which made the Family Chen well-known. Many
years later someone suggested that all the Chen's families raise money
to build a temple to pay respects to the ancestors and encourage their
offspring to study hard. Therefore, the temple was finished in 1894 with the
money donated by Chen's families in 72 counties of Guangdong Province
as well as some overseas family members.
The most impressive attractions in the temple are various superb carvings
that reflect the beauty of nature. They are made from a variety of materials
such as wood, brick, pottery, stone, and limestone.
This shopping area had developed
its own business culture "the Western
Guan Culture". It is a showcase of
traditional Cantonese architecture, and
is especially pretty at night when lit up.
All the shops here are Qilou or sotto
porticos (a building structure of South-
China's construction style), which
make the open market weatherproof.
HUANGPU MILITARY ACADEMY
Add: Changzhou Island, Huangpu District
The Huangpu Military Academy, also called Army Military College, was
set up in 1924 by Sun Yat-sen with the aim of training military officials for
revolution.
From 1924 to 1927, Huangpu Military Academy offered four terms of study
to 4,981 students. Those graduates took the lead to form the revolutionary
army and took part in the battle for unifying Guangzhou and the Northern
Expedition War.

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MACHINERY
2011 Shanghai Int'l Printing &
Packaging Products Trading Fair
Date: 2011.7.6 - 7.9
Venue: Shanghai New International Expo Centre
(No.2345 Long Yang Road, Shanghai, P.R. China)
Shanghai Int'l Printing & Packaging Products Trading Fair aims to building
six platforms for China’s printing industry to exchange the services
trading, information, talents, science & technology and enterprise image.
It was the first specialized printing and packaging products fair in China.
LIGHT
INDUSTRY &
DAILY USE
China International Consumer Goods Fair
Date: 2011.6.8 - 6.11
Venue: Ningbo International Convention & Exhibition
Center Hall (No.181, Exhibition Road, Ningbo City,
Zhejiang Province)
China International Consumer Goods Fair (CICGF) is the largest
professional international consumer goods fair in China, ranking second
only to Canton Fair among all the exhibitions sponsored by Ministry of
Commerce. The 2011 show will cover 100,000 m2.
China Yiwu International
Commodities Fair 2011
Date: 2011.10.21 - 10.25
Venue: Yiwu International Expo Centre (No.301,
Binwang Road, Yiwu City, Zhejiang Province)
With 5,000 booths in an exhibition area of 120,000 square
meters, the fair will attract more than 2,600 domestic and
foreign enterprises. Yiwu Fair has become one of the largest,
most influential and productive commodities fairs in China. It
is estimated that over 120,000 professional traders will visit the
fair, including 18,000 foreign traders and 80 trade groups from
overseas.
CONSUMER
ELECTRONICS
PTC ASIA 2011
Date: 2011.10.25 - 10.28
Venue: Shanghai New International Expo Centre
(No.2345 Long Yang Road, Shanghai, P.R. China)
The PTC ASIA and CeMAT ASIA 2010 again triumphed as one of the
leading exhibition platforms for the international power transmission/
fluid power and materials handling industry, helping to build new
momentum for the industry. Over the four days of the show, October 25th
to 28th, PTC ASIA and CeMAT ASIA gave positive exposure to the 1,609
exhibitors with a total display area of 95,000 m2.
China Hi-Tech Fair
Date: 2011.11.16 - 11.21
Venue: Shenzhen Convention & Exhibition Center (Fuhua
San Road, Shenzhen)
China Hi-Tech Fair (CHTF) is the largest and most influential exhibition for high
technologies in China. Incorporating trade in hi-technologies, product exhibition,
high-level forums, investment invitation and information exchange, CHTF is the
No.1 Technology Show in China.

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China International Consumer Electrics Show
Date: 2011.7.7 - 7.10
Venue: Qingdao International Convention Center (No.
9, Miaoling Road High-Tech Zone Qingdao, Shandong
Province)
SINOCES is the abbreviation for the China International Consumer Electronics
Show. Since 2001, SINOCES has evolved into the most prominent international
fair for consumer electronics professionals in the Asia-Pacific region.
CONSTRUCTION,
DECORATION & TOY
Construction & Decoration
The 13th China (Guangdong)
International Building Decoration Fair
Date: 2011.7.8 - 7.11
Venue: China Import & Export Fair Complex
(NO.380, Yuejiang Zhong road, Guangzhou)
CBD 2011 will continue the brilliant results of CBD 2010. With
the total area of 300,000 SQM, CBD 2010 is the largest event for
building decoration industry in Asia.
Toys & Gifts
MEGA SHOW
Date: 2011.10.20 - 10.23
Venue: Hongkong
Convention & Exhibition
Centre (1 Expo Drive,
Wanchai, Hongkong)
MEGA SHOW is the most
important sourcing exhibition
for the gift, housewares,
premiums and toy industries
in the Asia-Pacific region, and
takes place every October at
the Hong Kong Convention and
Exhibition Centre.

AMAZING
CHINA

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SILK ROAD
Trading Center : Dunhuang
Dunhuang lies at the western end of the Gansu Corridor. The name Dunhuang originally meant
"prospering, flourishing"-- a hint that Dunhuang must once have been an important city.
The Silk Road, or Silk Route was an important path for cultural, commercial and technological
exchange between traders, merchants, pilgrims, missionaries, soldiers, nomads and urban
dwellers from Ancient China, Ancient India, Persian Empire and Mediterranean countries for
almost 3,000 years.
Foreign merchants and monks from the
West as well as officials and soldiers from
central China brought their own cultures
to Dunhuang and made the trading center
a cultural "melting pot." Many economic,
military, political and cultural activities took
place at this cross-road.
The Beginning: Xi’an
Xi'an sits on an ancient site. The land is fertile, renewed yearly by the silt from the Yellow River.
The world-renowned Mogao Grottoes, also
known as the Caves of a Thousand Buddhas,
is the largest and richest ancient art treasure
in the world.
The Han emperor, Wudi, needed allies to guard
against threat from a strong neighbor. So in 119
B.C. Wudi sent Zhang Qian to form an alliance.
Zhang Qian's travels took him toward India.
When Zhang Qian returned and told Emperor
Wudi of what he had seen in these western
states. He was sent back with a large delegation
and items to trade. Silk was an immediate hit.

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ROYAL CITY : BEIJING
King Wu was the first to declare Beijing the capital city in 1057 BC. Subsequently, the city has gone by
the names of Ji, Zhongdu, Dadu, and finally Beijing when the Ming Dynasty Emperor ChengZu chose
the name in 1421. Before 1949, Beijing was known as Peking by the Western world.
A Beautiful Pasture Land : Urumqi
During the 22nd year of the Zhenguan's reign in the Tang Dynasty, 648 A.D., the Tang government set
up the town of Luntai in the ancient town seat of Urabo, which is now 10 kilometers away from the
southern suburb of Urumqi .
China's Import and Export
Data in 2010
In 2010, the total value of import
and export nationwide amounted to
USD2.9727 trillion, up 34.7% yearon-year.
Export reached USD1.5779
trillion, up 31.3%; import USD1.3948
trillion, up 38.7%. The trade surplus
stood at USD183.1 billion, down
6.4% from the same period last year.
HUTONG is a typical lane or small street in Beijing that originated during the Yuan Dynasty (1271-
1368). People say that the real culture of Beijing is "the culture of hutong" and "the culture of
courtyard". Where there is a hutong, there is a story.
The Ancient Luntai Town, which played quite a significant role on the new northern route of the Silk
Road in the Tang Dynasty, was a center for tax collection, management, and supply.
BEIJING 798 ART ZONE was once occupied
by a factory. Many art organizations and artists
came to rent the vacant plants and transformed
them, then gradually formed a district of
galleries, art studios, cultural companies, fashion
shops etc.
SUMMER PALACE is the largest royal park of the Key Cultural Relics Protection Sites of China. In
December 1998, UNESCO included the Summer Palace on its World Heritage List. It declared the
Summer Palace "a masterpiece of Chinese landscape garden design.

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HEAVEN ON EARTH :
HANGZHOU
CAPITAL OF SIX DYNASTIES :
NANJING
Nanjing is located in the Yangtze River Delta.
With history of over 6,000 years, Nanjing has
become a famous historical and cultural city
since it was established 2,500 years ago. It was
once the financial center of the Far East.
Hangzhou is the capital of Zhejiang Province.
It has been one of the most renowned and
prosperous cities of China for much of the last
1,000 years, due in part to its beautiful natural
scenery, with the West Lake as its most wellknown
location.
The West Lake came from a shallow bay in
ancient time where Qiantang River ran into the
sea. Among 60 cultural relic sites of state, the
most classic is the Ten Scenes and the New Ten
Scenes at the West Lake.
East China
East China is a geographical and a
loosely-defined cultural region that
covers the eastern coastal area of
China. Metropolises like Shanghai,
Hangzhou, Nanjing are located
in this area. It is one of the most
important and fast-growing regions
in China.
Longjing Tea is one of China's best teas and is
one reason for Hangzhou's international fame. Xi
Hu Long Jing has more than a thousand years of
recorded history and was mentioned in the first
ever tea book (Cha Jing) by Lu Yu during the Tang
Dynasty.
The Mausoleum of General Yue Fei is
located at the southern foot of Qixia Hill near
the West Lake. Yue Fei was a famous patriot and
military general. Since his death, Yue Fei has
evolved into the standard model of loyalty in
Chinese culture.
The Confucius Temple is not only a
memorial place for the Great Sage in China
but has a surrounding area bustling with
shops, restaurants and a snack street housed in
traditional Chinese architectural buildings.

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LAND OF MILK AND HONEY :
CHENGDU
Chengdu is located on the edge of the fertile
plains of the Red Basin in China's Sichuan
Province. Chengdu is also one of the most
important economic centers, transportation and
communication hubs in Western China.
The city of Chengdu is home to China's living
treasures the Giant Panda. The Chengdu
Research Base of Giant Panda Breeding
is a non-profit research and breeding facility for
giant pandas and other rare animals.
FAIRYLAND : HUANGSHAN
Huangshan occupies the southernmost part of Anhui Province. Huangshan means Yellow Mountain
in Chinese and the city is named after the famously scenic Yellow Mountains. The city's current
jurisdiction covers much of the historical and cultural region of ancient Huizhou.
For centuries, limited farmland in Huizhou
area drove local people to travel out to make
a living, bringing about the legendary success
of Hui merchants who dominated the Chinese
business world up until the 19th century.
Hui carvings.
Development in Central and
West China
In 2010, foreign trade in central
and western China increased at a
rate of 45%, which was higher than
the growth speed in East China,
25% around. Companies such as
FOXCONN, have transferred from
southeast coastal regions to central
and western regions like Henan,
Hubei, Sichuan or other provinces.
This trend will probably bring new
competitive advantages to foreign
trade or industry in China.
Jinli Ancient Street is part of the old city of
Chengdu; it features hotels and small stores in
old-fashioned style. It is very popular among
both tourists and locals, especially at night, with
many bars, restaurants, and nightclubs.
The prefecture-level city of Huangshan administers 7 county-level divisions, including 3 districts and 4
counties. The Hongcun village in Yixian county is one of the most beautiful villages around China.
Chengdu's local cuisine is world renowned for its delicious spiciness.

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BEST NATURAL BEAUTY :
GUILIN
A TOWN OUT OF TIME :
FENGHUANG
Guilin situated in the northeast of the Guangxi
Zhuang Autonomous Region on the west bank
of the Li River. Guilin is surrounded by two rivers
and four lakes and studded with sheer sided
Karst mountains. The scene of Li River is printed
on the back of ¥20 bank notes.
Yangshuo, 65 kilometers to the southeast of
Guilin, is the paradise for backpackers, highly
recommended in Lonely Planet guide book.
Fenghuang is located at the southwest ridge of
central China's Hunan Province. Fenghuang is
Chinese for 'phoenix', the mythical bird which
is a good omen and symbolizes longevity.
Fenghuang gets its name from a legend that two
of these fantastic birds flew over the town and
found the town so beautiful that they hovered
over it, reluctant to leave.
Generations of local people have stepped on the
lanes and worn them down bit by bit.
Rice Noodles are the most famous local
cuisine in Guilin. The rice noodles are cooked in
broth and served in a bowl of soup made from
pork, beef, garlic, peanuts, peppers, and radishes,
etc.
Visiting West Street, you will be surrounded by an array of traditional folk and amazing international elements.
This ancient town has a history of 1,300 years.
Mist envelopes the town in the early morning
or after a rain, creating a charming picturesque
scene of Southwest China.

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WATER TOWN : XITANG
NAKHI OLD TOWN : LIJIANG
Xitang is a famous town with thousands of years of history, lying in Jiashan County in Jiaxing City, Zhejiang Province. Its
flat terrain is marked by a quiet, natural environment with rivers running through it.
The town in Yunnan province has a history going back more than 800
years and was once a centre for trade along the old tea horse road.
The old town of Lijiang differs from other ancient Chinese cities in
architecture, history and the culture due to the influence of its traditional
residents the Nakhi people.
Walk around, watch people, shop, drink and eat.
There is a bonfire at around 7PM at Si Fang Jie,
the central plaza. Many local folks dance there,
entertain themselves. Tourists are welcomed to
join in.
The covered corridor is the most well known scene in Xitang. It is also the most distinctive feature
this historic town offers compared with other water towns.
Water Towns in China
China's water towns, often referred
as Venice of the East, are famous
for their ancient buildings, bridges,
canals, and ways of life that have
not changed in centuries. They are
idyllic destinations to unwind from
the hustle and bustle of China's cities
and can offer visitors glimpses into
China's ancient past.
In addition to the covered corridor the lanes
there are another eye-catching areas in Xitang.
There are many lanes here, long and short, wide
and narrow. The ancient houses are themselves
of great cultural value, but also display cultural
relics such as woodcarvings or roof eave tiles
collected by the house owner.
Lijiang was first known by westerns through
a book, Lost Horizon, written by an American
commissioner who traveled in and out of
Yunnan Province in late 19th century. Shangrila
was also mentioned in that book and became
famous.

CUISINE

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TEA HOUSE IN
BEIJING AND TIANJIN
Unlike Kongfu tea in South China, the tea houses
in Beijing and Tianjin use green tea or jasmine tea
instead of Wulong tea. They don’t have the same
level of ceremony that is used for Kongfu tea.
TEA HOUSE IN GUANGDONG
The Cantonese have a custom of drinking tea with dim sum in their leisure time or at
business meetings. The tea drinking tradition can be traced back over a hundred years to
the Qing Dynasty (1644-1911).
Lao She Teahouse is a famous teahouse in
Beijing. Lao She Teahouse is named after the
famous drama "Teahouse" by Lao She.
The real tea-drinkers preferred to kill time with one pot
of fragrantly hot tea and two plates of snacks. In the past,
businessmen came here to exchange information as well as
to enjoy a little bit of life over a cup of tea with some snacks.
Teahouses in Tianjin have the professional performance of Chinese folk art called “Xiangsheng” which
can be likened to a “talk-show” in the west.
Kongfu tea (Kongfu cha), the "espresso" of Chinese teas with a formidable kick, is still
flourishing and remains an important part of social etiquette in Chaozhou, Guangdong
Province.

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TEA HOUSE IN SICHUAN
Sichuan has teahouses in towns and cities
everywhere. There is a saying, "China has the best
teahouses in the world and Sichuan has the best
teahouses in China."
TEA HOUSE IN
SOUTH OF YANGTZE RIVER
It is a custom for Yangzhou people to have
morning tea in teahouses, which is part of
Yangzhou culture and also an indication of
rich Chinese food culture. Pingtan, a form of
storytelling accompanied by music, is also
popular in tea houses in south of Yangtze River.
Located on the streets in Sichuan Province,
teahouses serve unique local cuisine and are
home to the true local living style. Teahouses
have been an important home for social
interaction and gathering place since ancient
time.
China's Tea Export
You can also watch Chuanju Opera in tea houses.
To attract the audience, Chuanju masters
developed a unique sense of humor and
performance skills, such as mask changing and
knife play.
The history of tea in China is long
and complex. The Chinese have
enjoyed tea for millennia. According
to legend, tea was first discovered by
the Chinese emperor and inventor
Shennong in 2737 B.C. China
exported 302440 tons of tea valued
at 78416.9 million US dollars in 2010.
Whichever tea house you go into, you can
appreciate the strong style of Sichuan: the
bamboo chairs, the square tables, the particular
tea sets, the cooper teapots and the special skill
of filling water by Dr. Tea, the name given to the
tea waiters in Sichuan.
Dim sum generally refers to steamed buns, thin
tofu noodles in broth, giant soup dumplings, and
fried fritters.

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WHAT TO EAT IN
FOUR SEASONS
Spring
Autumn
The Zhongqiu Festival, also known as the Moon Festival or Mid-
Autumn Festival, is a popular harvest festival celebrated by Chinese people. It
is held on the 15th day of the eighth month in the Chinese calendar. This festival is
also known as the Moon Cake Festival because a special kind of sweet cake (moon
cake) prepared in the shape of the moon.
The first month of the Chinese calendar is called "yuan" month and in ancient times
people called night "xiao". The fifteenth day is the first night to see a full moon,
therefore the day is called Yuan Xiao Festival (Lantern Festival) in China.
According to Chinese tradition, at the very beginning of a new year, when there is a
bright full moon hanging in the sky, there should be thousands of colorful lanterns
hung out for people to appreciate. At this time, people will try to solve puzzles on
lanterns, eat yuanxiao (glutinous rice ball) and enjoy a family reunion.
Yuanxiao is made of glutinous rice flour, filled with red bean paste, chopped
peanuts and sugar, sesame paste (ground black sesame seeds mixed with lard), rock
sugar (which would create a hot, melting caramel-like filling), etc.
For generations, moon cakes have been made with sweet fillings of nuts, mashed red
beans, lotus-seed paste or Chinese dates, wrapped in a pastry. Sometimes a cooked
egg yolk can be found in the middle of the rich tasting dessert.
Summer
Duanwu Festival, also
known as Dragon Boat
Festival, is a traditional and
statutory holiday associated
with Chinese and other East
Asian and Southeast Asian
societies as well. The festival
occurs on the 5th day of the 5th
month of the lunar calendar.
The focus of the celebrations
includes eating the rice
dumpling Zongzi, drinking
realgar wine Xionghuangjiu,
and racing dragon boats.
The traditional food for the
Dragon Boat Festival, Zongzi is a
glutinous rice ball, with a filling,
wrapped in corn leaves. The
fillings can be egg, beans, sweet
potato, walnuts, mushrooms,
meat, or a combination of them.
They are generally steamed.
Winter
Laba Festival falls on the eighth day of the twelfth month in Chinese calendar.
Chinese People always regard Laba as the sign that Spring Festival is just around
the corner. On this day, each family will cook Laba Rice Porridge, a thick, sweet
porridge of glutinous rice, green beans, candied fruit, peanuts and lotus kernels.
It is said that the Buddha Sakyamuni begged alms with an earthen bowl and was
given a variety of different foods to appease his hunger. To commemorate him, many
kinds of rice and beans are used every year on that day.

CULTURE

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BEIJING OPERA
Beijing opera or Peking opera is a form of traditional Chinese theatre which combines music,
vocal performance, mime, dance and acrobatics. It arose in the late 18th century and became fully
developed and recognized by the mid-19th century.
Cultural Exchange
In recent years, China has actively
conducted cultural exchanges with
other countries. On Oct. 7, 2010,
Italy and China inaugurated one
year full of celebrations featuring
hundreds of artistic events aimed
at further spreading knowledge of
the Chinese culture in Italy. Highstandard
comprehensive exchange
activities demonstrate the favorable,
vigorous image of China in the
ongoing reform and opening-up,
and promote the exchange and
mutual understanding with related
countries.
Dan
The Dan refers to any female role. Dan roles were
originally divided into five subtypes. Old women
were played by Laodan, martial women were
Wudan, young female warriors were Daomadan,
virtuous and elite women were Qingyi, and
vivacious and unmarried women were Huadan.
In the early years of Beijing opera, all Dan roles
were played by men.
Sheng
Beijing opera features four
main types of performers.
The Sheng is the main male role in Beijing opera. This role has numerous subtypes. The Laosheng
is a dignified older role. Young male characters are known as Xiaosheng. The Wusheng is a martial
character for roles involving combat. They are highly trained in acrobatics, and have a natural voice
when singing.
Jing
The Jing is a painted face male role. Depending
on the repertoire of the particular troupe, he will
play either primary or secondary roles. Beijing
opera boasts 15 basic facial patterns, but there
are over 1000 specific variations. Each design is
unique to a specific character.
Chou
The Chou is a male clown role. The Chou usually
plays secondary roles in a troupe. The name
of the role is a homophone of the Mandarin
Chinese word chou, meaning "ugly". This
reflects the traditional belief that the clown's
combination of ugliness and laughter could
drive away evil spirits.

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CHINESE WEDDING
In China, marriage is considered to be one of the three most important things in one's whole life.
Chinese wedding is a ceremonial ritual within Chinese societies that involve a marriage established
by pre-arrangement between families.
Then the bride and groom will leave her home and proceed to meet the
groom's parents for a Tea Ceremony. The couple needs to serve tea to both
parents and guests. In return, they will be presented with jewelry and money
placed in red envelopes.
When the wedding day comes, the bride’s and
groom’s families perform "hair dressing" ritual
for the bride and "capping" ritual for the groom,
which symbolizes their initiation into adulthood
and are important parts of the wedding
preparations.
The bride wears auspicious and festive red
clothes, and the bridegroom would wear
a special wedding suit accompanied by a
procession to pick up his bride.
The feast or wedding banquet is an important
part of the wedding. Wedding banquets are
to thank family and friends for the kindness
they have shown throughout the years. Most
feasts will serve a twelve course meal including
delicacies like roasted pig.
The night of the wedding, the bridal room will
light dragon and phoenix candles to drive away
the evil spirit, the newlyweds will drink wine from
two cups tied together with a red string, arms
crossed with each other.

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KONGFU
PAINTING AND CALLIGRAPHY
Chinese painting and calligraphy has a long
history.
Chinese characters evolved from pictures
and signs, and the Chinese art of calligraphy
developed naturally from its unique writing
system. Through the ages, great calligraphers
developed representative calligraphic styles of
their times.
Bruce Lee Wax Figure at Madame Tussauds.
Chinese Kongfu is classified into various styles
according to different regions, different schools
and families, as well as different fighting
techniques. There are two most famous Kongfu
scenic spots: Shaolin Temple in Henan Province
and Wudang Mountain in Hubei Province.
The Shaolin Monastery or Shaolin Temple is long
famous for its association with Chinese martial
arts and particularly with Shaolin Kongfu. Of the
tens of thousands of Kongfu and wushu styles,
several hundred have some relationship to
Shaolin.
In years past, the mountains of Wudang were
known as an academic centre for the research,
teaching and practice of Chinese martial arts.
Wudang Taiji, also known as shadowboxing,
is another major division of Chinese martial
art. Now it becomes a practice that promotes
relaxation and relieving stress.
Chinese Artwork Auction
The values of Chinese antiques are
rising even outside the country’s
own art market, which is now
second only to the U.S. A Qianlongdynasty
scroll painting sold in March
in France, for a record 22.1 million
euros ($31 million), the latest in a
series of big- ticket auction prices
pledged by Asian bidders keen to
buy back China's heritage.
Painted by Xu Beihong.
Painted by Zhang Daqian.
The roots of Chinese painting can be traced
back to paintings on Neolithic pottery six or
seven thousand years ago. Since similar tools
and lines were used for the earliest painting and
writing, painting is said to have the same origin
as calligraphy. Thus, Chinese paintings usually
integrate poetry or calligraphy with themes that
include figures, landscapes, flowers, birds and
other animals.

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HAN COSTUME
Han costume or Hanfu is the traditional dress
of Han nationality in China. Han costume has a
history of more than three millennia. From the
beginning of its history, Han costume (especially
in elite circles) was inseparable from silk.
TRADITIONAL
CHINESE MEDICINE
A complete Han costume garment is assembled
from several pieces of clothing into an output:
Yi (): Any open cross-collar garment, and worn
by both sexes
Pao (): Any closed full-body garment, worn
only by men in Han costume
Ru (): Open cross-collar shirt
Shan (): Open cross-collar shirt or jacket that is
worn over the Yi
Qun () or Chang (): Skirt for women and men
Ku (): Trousers or pants
People are also able to accessorize with tassels
and jade pendants or various ornaments hung
from the belt or sash, known as Pei ().
With a history of 2000 to 3000 years, Traditional
Chinese Medicine (TCM) has formed a unique
system to diagnose and cure illness. The TCM
approach is fundamentally different from that of
Western medicine.
In TCM, the understanding of the human body
is based on the holistic understanding of the
universe as described in Daoism, and the
treatment of illness is based primarily on the
diagnosis and differentiation of syndromes.
The TCM approach treats Zang-Fu organs as the
core of the human body. Tissue and organs are
connected through a network of channels and
blood vessels inside human body.
Acupuncture is a technique of inserting and
manipulating fine needles into specific points on
the body with the aim of relieving pain and for
therapeutic purposes. According to traditional
Chinese acupuncture theory, these acupuncture
points lie along meridians along which Qi, the
vital energy, flows.

NICELY
MADE IN CHINA

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PORCELAIN
Porcelain is generally believed to have originated in China.
Porcelain manufactured during the Tang Dynasty period
(618–906) was exported to the Islamic world, where it was
highly prized. By the Sui (about 580 AD) and Tang (about 620
AD) dynasties, porcelain had become widely produced.
Porcelain Capital: Jingdezhen
Jingdezhen is located in Jiangxi
Province. Jingdezhen's porcelain has
been famous not only in China but
also in other countries. It became
known internationally for being "as
thin as paper, as white as jade, as bright
as a mirror, and as sound as a bell".
Jingdezhen's natural resources include
kaolin, coal, manganese, and lime, but
it is the kaolin that has made the city
famous in China and the world. For
over a millennium, its unique kaolin
has enabled Jingdezhen to make highquality
porcelain.
How to make porcelain?
Forming
Pottery can be produced in three basic forming
traditions: handwork, wheel work, and slip
casting. It’s very common for wheel-worked
pieces to be finished by handwork techniques.
Glazing
Unlike their lower-fired counterparts, porcelain ware does not
need glazing to render them impermeable to liquids and for
the most parts are glazed for decorative purposes and to make
them resistant to dirt and staining.
Decoration
Porcelain ware may be decorated with
under glaze using pigments that include
cobalt and copper or over glaze using
coloured enamels.
Firing
In this process, green (unfired) ceramic ware is heated to
high temperatures in a kiln to permanently set their shapes.
Porcelain is fired at a higher temperature than earthenware
so that the body can vitrify and become non-porous.

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TEXTILE
China is one of the earliest countries in the world to begin the production of
textiles. According to legends, the Yellow Emperor's wife Lei Zu invented the
textile technology.
Compared with modern textile machines, with the exception of power intensity, spindle number and running speed, China’s
ancient textile machinery operated basically on the same principle in terms of either machine structure or power transmission.
From the Xia Dynasty to the Spring and Autumn Period and Warring
States Period, textile technology experienced great development.
Through long-term refinement, the combination textile tools
evolved into primitive reeling machines, spinning wheels and looms.
China Textile Industry
The output of China textile industry
increased steadily in 2010. Total
industrial production value of
statistics-worthy China textile
enterprises increased by 1.31 times
from 2005 to CNY4765.0 billion
in 2010. In 2010, China's textile
and apparel export was on their
way to recovery, as it was rapidly
returning to its pre-crisis export
level. According to China Customs,
the exports value of China's textile
and garment amounted to $206.5
billion in 2010, increasing 75.72
percentage points from 2005.
The Nanjing "Yunjin" silk brocade is one of the three brocades well-known in China and abroad. Its
elegant and refined design with beautiful colors makes it look like clouds in the sky. So it's named
"Yunjin"(cloud brocade or cloud silk).

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CHINESE PEOPLE
China enjoys with a vast territory and abundant resources, it shows different types of local customs and practices.
Beijing
Pekinese is provided with its own unique
sense of humor, and passion, which
fundamentally embodies on Beijing taxi
drivers who can chat and heat up with
passengers from different places with
Pekinese put it, this is called "Kan Da
Shan" meaning “chew the fat”. Pekinese is
very pragmatic; no matter what they do,
they always leave people with a feeling
of pragmatism. They advocate genuine
relationships; sincere with others, scorn
treacherous false style with a gentleman
style. The relationships among Pekinese
is one of the most "humane", and in old
Beijing courtyard, we can find several
families with no genetic relationship
living in the same space, care, share bliss
each other when in trouble with the
friendly harmony.
Shanghai
Shanghai is China's most developed city and is very easy for
people to adapt to, but the prevalence of Shanghai dialect makes
it more difficult for outsiders to get used to. Shanghai people
enjoy good taste; they are reasonable, polite, very particular
about life, and very trustworthy, law-abiding, work fine. The
products in shanghai enjoy the highest quality. Shanghai
businessmen are shrewd experts with a quick wit and they can
tell good products from bad ones while arguing strongly on just
grounds.

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Zhejiang
Zhejiang businessmen pay attention to
starting business in small scale. They will
spare no effort even for a single dime.
After accumulating enough capital, they
would try to make the product from
simple one to sophisticated one that is
from buttons to clothing and shoes, from
electronic components to the complete
sets of electronic devices, from small
daily used items to high-tech products.
They are more and more involved in real
estate, finance industry. Where there is
the forefront of China's economy, there is
Zhejiang.
Sichuan
Chengdu Plain has the reputation of the
land of abundance with one of the best
brewing technology in China; many famous
alcohols can be found here. Residents here
care to enjoy life; they have unique view of
point with a wealth of folk wisdom. They
love "Long Men Zhen" meaning “playing
mahjong”. As in the basin, Sichuan is slightly
closed compared to the coastal provinces
due to confined basin culture.
Jiangsu
Jiangsu is called a land flowing with milk
and honey. As Jiangsu is rich in water
resources, people tend to be soft just like
the water of Jiangsu.
People in Jiangsu are mostly small
especially for women; men are the softspoken
with reserved behavior. People
from Jiangsu are quick minded with good
business, financial skills, even literary
talent is also very outstanding.
Shandong
Shandong was the birthplace of Chinese culture.
People from Shandong are honest men with
kindness and integrity, known as "Chinese
among the Chinese people." “Qi Lu” culture as
the traditional Orthodox culture in Shandong, a
concept rooted deep in foster loyalty is still with
the orthodox ideas, "loyalty" and "justice" serve
as fundamental human values in Shandong.
The so-called "justice", shall mean take a moral
responsibility of the state and the friends from
a moral principle, Shandong businessmen are
honest, contract abided, trustworthy.
Canton
Most areas in Guangdong are along the
coast of southeast sea of China, since
ancient time most people are living by
fishing. In the sea, many people need
to cooperate through storms every day,
which prompted the formation of a
brave Cantonese character and strong
team spirit. Cantonese is also wild, full of
creativity, daring to dare. In modern times,
the trend may be repeated in Guangdong,
from the Northern Expedition to the
reform and opening up, many far-reaching
events are opened by the Cantonese.
Northeast (Heilongjiang, Jilin,
Liaoning)
The highlighted civilization in the Northeast people
is hero worship, brave, strong, hard-working, and so
the quality of recognition. There is also a feature of the
Northeast people, which is they are warm, generous
and helpful. Chinese singer Xue Cun had sung a song
"We the Northeast people are all living Lei Feng ", which
is the best explanation for this character. (Lei Feng,
1940-1962, helped numerous people in a very short
life.)

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QUESTIONS ABOUT
SOURCING FROM CHINA
Finding manufacturing
partners,
keeping it SIMPLE and
SAFE
How to protect my IP Rights?
Register your intellectual property right(s)
(IP rights) under your country's law. You can
protect your Logo(s) and Slogan(s) under the
Chinese Anti Unfair Competition Law. Try to
register your IPR(s) in China as well. Small and
medium enterprises should therefore always
use written agreements addressing the issues
surrounding know-how, trademarks, IPR, noncompetition
and confidentiality.
How to make sure my supplier is
an authorized reseller?
Contact the owner of the brand to confirm if
they are an authorized reseller.
How to protect trade secrets and
processes?
When outsourcing manufacturers you may
consider separating your designs, ideas and
know-how amongst various manufacturers
to ensure that no one manufacturer is able to
steal your trade secrets and know-how. This
works like a puzzle, distributing each single
piece to another location to eliminate the
chances of putting the pieces all together.
How to assure product quality?
Sometimes a buyer may receive poor quality
products after payment has been made,
but the supplier refuses to compensate
the importer or does not even respond to
complaints. Sometimes a supplier may send
high quality samples to the buyer but the
quality of the real end product is very poor.
In order to avoid poor quality, you should
undertake quality and inspection before
ordering, during the production process and
just before the shipment leaves.
What precautions should I take
before making the final payment?
You should use the services of a credit
institution that checks the background
of manufacturers before you make your
final payment. Always remember: No final
payments unless you are certain you will
receive the goods.
What has to be done if the
suppliers do not deliver goods?
When failed in communicating with the
supplier, keep a record of contact emails,
payment bills and other valid documents to
report the case to the police and also voice
a complaint to local trade committee or
department of commerce.
When should I be suspicious?
If the supplier avoids giving you substantive
information about its company. They may
act excited but vague, emphasizing what a
great opportunity this is for you. The supplier
asks you for up-front payment. If they request
payment options other than Letter of Credit,
T/T or Western Union.
How do I structure the relationship
with my China sourcing partner?
Some companies use a full-service
China sourcing agent and others set up
a representative office to manage China
sourcing operations. You can also find quality
Chinese manufacturers online or on trade fairs.
How to make sure goods brought
into my country meet all national
regulatory requirements?
Goods that don't meet requirements can be
stopped at the border or result in future legal
suits. It is highly recommended to consult a
good customs broker before placing any orders.
Why is it best to see the factory for
myself?
Good relationships (or guanxi in Chinese)
play a crucial role in business in China, so it is
advisable to meet the suppliers before placing
an order. And you can inspect manufacturing
areas to get an idea of raw material quality,
workers’ skills, production capabilities and the
internal QC process of the manufacturer.
How about after-sale service of
Chinese suppliers?
At present, a lot of excellent Chinese suppliers
provide comprehensive after-sale service,
set up repair centers overseas or authorize
cooperation partners to offer after-sale
service. It includes consultation, products
maintenance, accessories replacement, etc.
What problems do most people
complain about?
Failure to send the correct products. Sending
product of inferior quality than the samples.
Failure to deliver on time. Failure to disclose all
relevant information about a product or terms
of the sale.
Examples of fraud.
Trading with fake companies. Fake check
scams. Poor product quality. Sometimes buyers
send free samples to suppliers but they are not
the same as the final delivered products.
Should I be wary of over generous
offers?
Yes, be wary of potential partners who offer
an especially high or low price. It is easy to be
tempted by such offers, but they are often
attempts of fraud. In business, the expression
"you get what you pay for" is often painfully
true. Be especially diligent to check the
contact information, identification and any
claims a suspicious trade partner makes. If it
sounds unbelievable, it probably is.
Is there any possibility that some
'fraud' may not actually be fraud?
Yes, some 'fraud' may not actually be fraud but
problems occurring due to misunderstanding
and miscommunication and the lack of
understanding of each others’ culture. Many
of these issues can be avoided by seeking
trade information from Chinese related
government institutions.
How to source online?
Educate yourself about how to source online
by reading resources offered by Made-inchina.com
and other resources. Every day new
suppliers register with B2B websites such as
Made-in-china.com. When sending an inquiry
to a supplier, make sure you state your request
in detail. Let the supplier know: exactly what
you are looking for, the quantity you require,
your location, expected price range, delivery
time requirements, and etc.
How to find reliable suppliers
online?
Provide clear requirements regarding product
quality, material specification, and dimensions
etc. Obtain quality certificates including
material composition reports, independent
quality reports and other evidence of
testing and inspection. Obtain samples
for assessment. If possible visit the factory.
Provide suppliers with detailed feedback
about the product and how they can improve
their service.
How to source on Made-in-China.
com?
Search products and suppliers by keywords,
or send inquiries to suppliers. You can post
offers too. Registration is free.
What are Audited Suppliers from
Made-in-China.com?
SGS, the world's leading inspection,
verification, testing and certification
company, personally and individually tests
and audits Audited Suppliers from Made-in-
China.com to make sure they meet world class
standards.
What are Audit Reports of Madein-China.com?
Audit Reports are produced by SGS, the
world's leading supplier certification
company. An SGS audit report contains the
following information: general information,
foreign trade capacity, product research &
development capacity, quality management
system and product certification, production
capacity & quality control, financial position,
working environment & energy saving and
photos.
Negotiating contracts and
agreements
What are the most important
things when negotiating with
Chinese people?
Organization, detail, politeness, a strong will
and a healthy dose of patience.
Is there a strong emphasis on
hierarchy in Chinese business
culture?
Yes, ensure you bring a senior member of your
organization to lead the negotiations on your
behalf. The Chinese will do the same.
How to find who makes the final
decision?
Since the hierarchy within a Chinese
organization is complicated, treat everybody
with equal respect and be prepared to
present your material to many different
people at varying levels of authority.
How to exchange business cards?
The Chinese are keen about exchanging
business cards, so be sure to bring a plentiful
supply. Present your card with two hands.
When receiving a card place it in a case or bag
rather than in a wallet or pocket.
What should I print on my
business card?
Your professional title, especially if you
have the seniority to make decisions. If your
company is the oldest or largest in your

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FAQ FOCUS ON CHINA / 04 / 2011 FOCUS ON CHINA / 04 / 2011 FAQ 73
country, or has another prestigious distinction,
ensure that this is stated on your card.
How to say NO in china?
Negative replies are considered impolite in
China. Chinese people won’t say "no" to a
proposal. They will say "perhaps", "I'm not sure",
"I'll think about it", or "We'll see" instead.
What's the meaning of “No big
problem” or “The problem is not
serious”?
It usually means “There are still problems”.
Always investigate the situation fully to obtain
facts.
Why are Chinese people renowned
for being tough negotiators?
Chinese businessman's primary aim in
negotiations is “concessions”. Always bear this
in mind when formulating your own strategy.
You must be willing to show compromise and
ensure their negotiators feel they have gained
major concessions.
What's the biggest difference
between Western and Chinese
business culture in decision
making?
Quick decisions are alien to Chinese. Rapid
decision making, incorporating quickly
gathered and processed information, is a sign
of an aggressive, highly competent manager
in the West. But to Chinese, haste is the sign
of an idiot. The Chinese prefer to deliberate
longer so you need to be patient.
Are contracts sometimes flexible
in Chinese business culture?
Yes, sometimes the stronger your relationship
with the other party, the more likely the
contract will be followed as written. It is
important to not solely rely on the contract to
protect you. Establishing a strong relationship
and having proactive involvement in product
QC is the key to getting the product you
desire.
Chinese markets
Economy of China in 2010.
China is the world's second largest economy
after the United States. It is the world's fastestgrowing
major economy, with average
growth rates of 10% for the past 30 years.
China's top trading partners.
China's top trading partners are Europe,
United States and Japan.
What are the main products for
export in China?
In 2010, export of electromechanical products
rose to 933.43 billion dollar, rising at 30.9
percent. This occupied 59.2% of total export
volume in China, among which export of
electronic products accounted for 388.79
billion dollar, rising at 29.1% and export of
mechanical equipments accounted for
309.83%, rising at 31.4%.
What is the impact of finance crisis
on Chinese suppliers?
Finance Crisis largely affected global trade
in China. Especially in 2009, a large amount
of exporters were facing challenges of a
possible reshuffle in trading field. After
crisis, companies with out-of-date industrial
structure and production mode became
obsolescent, while lots of excellent, advanced
companies survived and stepped onto
a higher level. Finance Crisis is not only a
challenge but also a great opportunity for
Chinese enterprises.
China's top international trade
cities.
Beijing, Shanghai, Shenzhen and Tianjin.
Nanjing, Suzhou, Zhangjiagang in Jiangsu
Province.
Guangzhou, Foshan, Zhongshan, Jiangmen,
Quanzhou, Dongguan in Guangdong
Province.
Hangzhou, Ningbo, Wenzhou, Yiwu, and
Taizhou in Zhejiang Province.
Xiamen and Fuzhou in Fujian Province.
Qingdao in Shandong Province.
China's potential international
trade cities.
Chongqing.
Yangzhou, Nantong, Lianyungang in Jiangsu
Province.
Jiaxing in Zhejiang Province.
Chengdu in Sichuan Province.
What is the new trend of purchasing
in China?
At present, global buyers have developed
their used way of purchasing from buying
nothing else but low-price products to buying
ones of high quality or ones with high ratio
of performance to price. Global buyers are
becoming more and more strategic. They
tend to merchandising different products in
only one region in order to save expense of
prophase research; merchandising innovated
products which have market potential;
cooperating with Chinese suppliers that
have completed support facilities and are
professional in trading procedure; making
factors such as currency appreciation
and rise of labor costs part of their inquiry
consideration to sign replying clauses.
What is the new trend of
transformation of Chinese foreign
trade enterprises?
The development of foreign trade
competition ability in developing countries
experiences 3 stages: The first stage is the
period of labor resource advantage, which
has already passed over; the second one is
the currently on-going progress of technical
improvement and stick-to-card production;
the third stage covers independent
innovation, technology support, and
sales ability development – only a few of
Chinese enterprises have stepped onto this
stage while most of them still remain in an
intermediate state.
How is brand consciousness of
Chinese enterprises?
In the past, there is not a world famous
brand in China. While in recent years, lots
of Chinese enterprises began to build their
own brands, and even took brand building
and global promotion as one of their long
strategic targets. Most enterprises started
from improving quality, updating services
and maintaining corporate image and till now
have obtained positive results.
How are the environmental
protection products developing in
China?
In recent years, most Chinese suppliers are
taking developing low carbon products and
eco-friendly products seriously, switching
to Green industry. Chinese government
also released several strategies and laws
to improve public conscious awareness of
environmental problems. Exporting products
with high energy consumption and high
carbon emission will be largely cut off in
government planning.
Has price rise influenced
exporting?
Over these days Chinese suppliers are
under pressure of rise in the RMB, in raw
material cost and in labor cost. Under the
circumstance, price rise is a helpless but
logical result. However, quite a lot of Chinese
suppliers began to develop high value-added
products to resist price rise crisis.
Compared with India, Vietnam,
Philippine, what are the
advantages of Chinese suppliers?
Advantages of Chinese suppliers mainly
lie in industrial comprehensive matching
capacity. After several decades’ development
in the fields of manufacturing industry
and foreign trade, China has now formed
complete industrial chains in regions such
as Guangdong, Jiangsu, Zhejiang, Fujian,
Shandong, Shanghai, Tianjin and etc., and
has a complete, mature industrial matching
system as well.
What's the ASEAN-China Free
Trade Area?
The ASEAN–China Free Trade Area (ACFTA), is a
free trade area among the ten member states
of the Association of Southeast Asian Nations
(ASEAN) and the People's Republic of China.
The free trade area came into effect on 1
January 2010. It is the largest free trade area in
terms of population and third largest in terms
of nominal.
What are the economic benefits of
the ASEAN-China Free Trade Area?
The free trade agreement reduced tariffs on
7,881 product categories, or 90 percent of
imported goods, to zero. This reduction took
effect in China and the six original members
of ASEAN: Brunei, Indonesia, Malaysia,
Philippines, Singapore and Thailand. The
remaining four countries will follow suit in
2015.
What are the hot spots of
investment in China at present?
Electronic Information, Technology, Media,
Telecom, Clean Energy, Healthcare, Public
Service, Real Estate.
What are the current situation of
investment and construction in
China?
As a result of a big market in China, low labor
cost, complete matching facilities, many
foreign investors choose China as their target
place for investing and building factory. In
2010, 27406 foreign companies got officially
approved to enter China, demonstrating a
year-on-year increase of 16.94%. And the
top 10 countries and regions of investment
in China are as follows: Hong Kong, Taiwan,

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Singapore, Japan, US, Korea, UK, France,
Netherland, Germany.
What is the current situation of
electronic business in China?
At present in the field of Chinese electronic
business, B2C, C2C trade is growing
vigorously, and B2B occupies an absolute
share in the market.
What is the situation of B2B
market in China in 2010?
In 2010, B2B market in China kept a steady
growth, and the volume of business reached
3.8 thousand billion, increasing by 15.8% yearon-year.
Culture and customs
What’s “guanxi”?
Guanxi in Chinese means "relationship" or
social networking. It's regarded as the central
idea in Chinese society. "Guanxi" can take on
many forms. It does not have to be based on
money. The kernel of guanxi is doing business
through value-based relationships. Chinese
people feel obligated to do business with
their friends first. Right guanxi can ensure a
success.
What’s “mianzi”?
Mianzi, which means face in English, is a
combination of dignity, pride and public
reputation. Managing mianzi is an integral
part of Chinese etiquette. It can be so
important that Chinese may sweep aside
business to keep it.
What’s “geimianzi”?
It means giving face, showing respect for
a person's feelings. Simple ways of "giving
face" could be sitting in the correct place at a
meeting or dinner, offering an appropriate gift
to a person, or giving praise and compliments.
What’s “meimianzi”?
It means losing face. Face can be lost through
a public insult or public contradiction or by
failure to receive the proper level of respect. It
is not really the act that causes a loss of face but
the fact that the act is public, and there is public
humiliation or loss of prestige involved.
What’s “liumianzi”?
It means giving someone a chance to
regain lost honor. It can be very important in
building long-term business relationships and
friendships.
Why do Chinese suppliers invite
me to a business dinner? Does it
mean their products are not so
good?
No, Chinese business dinners are based on
tradition. If done properly, the business banquet
is one of the best ways to demonstrate one's
knowledge and appreciation of Chinese culture
to current or future business associates.
What's the seat etiquette in
Chinese business culture?
Generally, the seat in the middle of the table,
facing the door, is reserved for the guest
of honor. The host sits directly to the left.
Everyone else is seated in descending order of
status.
Is there anything I should avoid
when having dinner with Chinese
people?
Leaving a "clean plate" means that you are not
given enough food, which makes the host
lose face.
Don't tap on your bowl with your chopsticks.
Sticking your chopsticks straight up in your
rice bowl is considered rude because in this
position, they resemble the joss sticks that are
used in Chinese religious rituals.
Should I arrive earlier when
hosting a banquet?
Yes, you should arrive at least 30 minutes
before your guests.
What does “Have you eaten?”
mean?
The question “Have you eaten?” or “Where
have you been?” are mentioned in China as
well as “How are you?” It's just a superficial
inquiry that does not require a literal-minded,
detailed answer.
Do I need to give business gifts to
Chinese?
Unlike many countries, gift-giving does not
carry any negative connotations when doing
business in China. Gifts should always be
exchanged for celebrations, or thanks for
assistance.
What should I know about
business gift-giving?
Give a gift to the entire company, rather than
an individual, and present the gift to the
leader of the Chinese negotiating team. A gift
should always be wrapped, but avoid plain
black or white paper because these are the
colors of mourning. Don’t expect them to
unwrap the gift in front of you, rather it may
just be put aside. This does not mean they are
not grateful.
Which kind of gifts is popular
among Chinese?
Popular items include cigarette lighters, wine,
the exotic coins, local traditional ornaments or
food etc.
Never give clocks to Chinese.
Why do Chinese people
sometimes refuse my gift?
Chinese do not usually accept a gift, invitation
or favor when it is first presented. Politely
refusing two or three times is thought to reflect
modesty and humility. Accepting something
in haste makes a person look aggressive and
greedy. So it may sometimes take a few tries to
get the person to accept the gift.
Do I need to tip in China?
No, tipping is not practiced and almost no one
asks for tips.
What's is the order of Chinese
names?
The family name always comes first, and
only family members or close friends use first
names.
Why do Guangdong people tap
the table when someone pours tea
for them?
It means THANK YOU.
When do Chinese people usually
take a long vacation?
The annual Chinese Spring Festival comes
every late January or early February, almost
every Chinese person takes vacation for at
least 7 days.
Why do younger Chinese give up a
seat to elders on bus?
Chinese people respect for elders. So don't be
offended if younger Chinese offer you an arm
going up stairs or other assistance if you are older.
Does every Chinese learn Kongfu?
Of course not.
Travel Tips
How to learn Chinese for free in
China?
Many Chinese, especially young students, are
eager to improve their spoken English. This
situation is ideal, as language exchange with
a native speaker of Chinese is one of the best
ways to learn the language.
Do I need a local guide during my
tour?
If you want to do lots of touristy or shopping,
you'd better have one. They can save you
money on tickets of museums and can help
you get good prices at the markets.
How to tell a cab driver where to
go when he or she can't speak
English?
Ask someone to write down the address in
Chinese to show the cab driver. Never get in
an unmarked taxi cab, or you will be charged
more than you should. Make sure they always
use the meter.
Can I drink tap water in China?
No, usually tap water is not drinkable. You are
recommended to drink bottled water instead.
Always boil the water if your only choice is tap
water.
What are the emergency
telephone numbers in China?
110--Police, 119--Fire, 120--Emergency,
114--Directory inquires and information,
121—Weather.
When are the peak tourist
seasons?
Chinese New Year: Date varies but generally
late January or early February. China National
Day: First week of October.
Avoid travelling during these periods.
Can I bargain in China?
Open air markets, privately run stores are
best for bargaining. Remember to establish
a friendly rapport first. You are creating a

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FAQ FOCUS ON CHINA / 04 / 2011
relationship with the merchant, not a price war.
Basic Chinese Phrases
How to open bank accounts in
China?
Opening a Chinese bank account is actually
an easy process. The only actual needed
document for a basic account is your
passport.
How to get driver's license renew?
Conditions: 90 days before the driver's license
expires. Driver's license has not been put in a
suspended, canceled or revoked state.
Required documentation: Driver's license
application form. Applicant and, if applicable,
authorized agent's original identification
document. Original health examination
certificate issued by hospital of county level
or above. Original driver's license (Applicants
should provide a translated version if it is not
in Chinese). Three 1-inch color photos with a
white background.
How to see a doctor in China?
The Chinese medical system comprises
mostly of public and private hospitals. Small
and personalized clinics are still uncommon.
If you’ve decided to see a doctor in a public
hospital, register first. Treatments are mostly
Western medical techniques including
diagnosis, medication, injection or the
necessary scans. Your doctor may give you
a prescription for you to buy medicine in a
drugstore, most of the time at the lobby of the
out-patient section building. If possible have a
Chinese person accompany you as the system
can be confusing and often the hospitals are
quite crowded.