Boxoffice-April.11.1960

APRIL 11. 1960
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ACADEMY AWARD WINNERS
"Ben-Hur" won the Oscar
as best picture of the year
at the Academy Awards telecast
festivities, and gathered in
a total of 11 Oscars for
an oll-time record. A scene
from the MGM production
is shown at the left. Top octing
honors went to Charlton Heston,
for his role in "Ben-Hur,"
and to Simone Signoret, for
her work in "Room at the Top."
Story on Page 7
IN THIS ISSUE:
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PubiwfMd ««««ty «»'e«k»y ai eft Von Brunt Blvd. Kofv-
KM Otv, ^o Sot»crt«>fK)n rot« S«ctioo

THE WORLD'S
MOST HONORED
PICTURE!
* NEW YORK FILM
CRITICS AWARD
"Best Picture of the Year"
* BRITISH FILM
ACADEMY AWARD
"Best Picture of the Year"
* HOLLYWOOD
FOREIGN PRESS
GOLDEN GLOBE
"Best Picture of the Year"
* SCREEN PRODUCES
GUILD AWARD
"Best Produced Film of the Ytrf
* SCREEN DIRECTOR
GUILD AWARD
"Best Directed Film of the Yes
MmOGOLDmWMYER
presents
Male of tKc Christkv
C.ENERAL LEW WAUIAC^
umi^:-^'^
DIRECTED BY
WILUKUi M4XVLV.
STARRING
(MLTON HESrON JACK HAWKINS
HUGH GRIFFITH
HAYA HARAREET
STEPHEN BOYD
MARTHA SCOn.,,.. CATHY ODONNEa SAM JAFFE
mnUNBERGSIlMZIMBALIST
TECHNICOUORc CAMERA 65

«
-AND NOW ACADEMY AWARD CHAMPION
WINNER OF 1 1 AWARDS. GREATEST IN HISTORY. INCLUDING
"BEST PICTURE OF THE YEAR'
BEST
DIRECTOR
William Wyler
BEST ACTOR
Charlton Heston
t
BEST
SUPPORTING ACTOR
Hugh GrifFith
BEST MUSIC SCORE
Miklos Rozsc
Ralph E.
BEST FILM EDITING
Winters, John D. Dunning
BEST CINEMATOGRAPHY
(color) Robert L. Surtees
I
BEST SOUND
Franklin E.
Milton
BEST COSTUME DESIGN
(color)
Elizabeth Haffenden
i
BEST SPECIAL EFFECTS
A. Arnold Gillespie,
Robert Mac Donald, visual;
Milo Lory, sound
BEST ART DIRECTION
(color) William A. Horning,
Edward Carfagno;
Set direction Hugh Hunt

A FAMILIAR SIGHT ON WILSHIRE BOULEVARD

I
"Puj^e of (Ae'?/lo/ion, 'Pfc/j4/7£ /m/(i4hi/
THE NATIONAL FILM WEEKLY
Published in Nine Sectional Editions
BEN SHLYEN
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and Publisher
DONALD M. MERSEREAU, Associate
Publisher & General Manager
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APR
Vol. 76
I L 11, 19 6
No. 25
THE ACADEMY AWARDS
AST Monday ni^ht, television had
its biggest audience, made possible l)y the molion
picture industry. The all-out effort on the
part of the industry to create this big viewing
audience for the Academy Awards presentations
was a huge success. The public's interest therein
was built to a high point, and it was not let
down. The show was colorful, smooth, fastmoving
and entertaining. It served as a vehicle
for bringing to public attention many of the
industry's "bests " in the various categories of
film production and, at the same time, making
an impre.ss as to the importance of the motion
picture in the firmament of entertainment in
which it still is without peer throughout the
world.
It stands to reason that the vast audience that
viewed the Academy Awards telecast could not
have been developed were it not for the fact
that the public has such a great interest in the
products and personalities of the motion picture
industry. This is most heartening and it suggests
that all in this industry should bend every
effort to keep up that interest and to increase
it wherever possible.
It was, of course, no surprise that '"Ben-Hur"
was chosen as the best picture and that it won
so many awards, a record total of 11. There
could have been no other choice. But, in trade
circles, there were opinions that a separate classification
should have been created for pictures
of this magnitude, including the technological
aspects as regards photography and projection
as well as method of exhibition, which they said
dwarfed all others by comparison.
From the point of view of commercial values
inherent in the "best picture" award, exhibitor
reaction was that an additional gross of about
$1 million would be added to any other picture
that might have achieved this kudos: that it
would add nothing to "Ben-Hur." But this was
quickly proved wrong, because there was an
immediate and marked response, adding to the
already high drawing power of this film, even
in its presently limited engagements.
Moreover, the astute Joe Vogel. president of
Metro-Goldwyn-Mayer, previously had planned
to put "Ben-Hur" into general release with
35mm prints, which will, of course, make it
widely and more quickly available. Informed of
this, the exhibitors, to whom the writer spoke,
were highly pleased.
Tliis action is to be highly commended, not
only in an instance where the Academy Awards
are concerned, but because it is sound business
to put the bigger attractions on the move, playing
them in such a way as to get the biggest
possible attendance over as wide a field as possible.
Not only is this good for a specific picture
involved, it is good for the business as a whole.
There is no better way to attract patronage.
build word-of-mouth anri keep uj) ihc momentum
of increased attendance.
Hob }lo()e was superb as the master of ceremonies
of the Academy Awards telecast. It was
filling that he should receive the Jean Hersholt
Award for his many and great humanitarian
conlribulions to which he has given so much of
himself. But not onlv did he deserve the Oscar
therefor, he should also get one for his masterly
showmanship in handling the M.C. job on this
occasion, and in a half dozen previous instances.
• •
Significant is the number of awards won by
foreign films and personages. They total six
altogether: For best actress: best supporting
actor: best screenplay (based on material from
another medium); best documentary feature;
best live action short subjert; and best cartoon
short
subject.
Britain's
* •
Good Example
The British motion picture industry has scored
a signal victorv in securing the total elimination
of the entertainments tax which has remained in
force since 1916, when it was introduced as a
"temporary measure." Very much like the experience
of the U. S. industry, it could not be
pried loose. Recently, the British government
made some tax concessions that benefited the
smaller theatres, but the continuing decline in
attendance forced many closings which, it was
felt, could have been averted had the tax then
been completely abolished.
That's also true in this country. While the
federal ticket tax now is applied only on admissions
priced above SI. 00, complete removal
of this impost would make possible improvement
of the status of hundreds of theatres. One
means of so doing would be through investing
the increased income to update their facilities,
replacing wornout and obsolete equipment with
new, modernizing the physical appearance of
the properties, making theatres more inviting
and thus serving to attract more patronage.
Manufacturers and distributors of many products
also would be benefited, as would businesses
that thrive on the foot traffic drawn by
theatres. This also would help to maintain, if
not increase, employment levels and unquestionably
increase the federal government's returns
from regular income tax sources, perhaps, entirelv
offsetting the loss of the income now
derived from the ticket
tax.
The success of its British cousins should inspire
the V. S. industry to renew and strengthen
its efforts to obtain complete elimination of the
federal ticket
tax.
\JL^ /MJL^iy^^

AN END TO THE STUDIO STRIKE
NOW APPEARS TO BE IMMINENT
High Optimism Prevails
At Surprise Meeting
Of Negotiators
HOLLYWOOD—An end to the five-week
strike of the Screen Actors Guild against
the major motion picture studios appeared
imminent on Friday (81.
IN A SURPRISE SESSION
Negotiators representing the Guild and
the Association of Motion Picture Producers
went into a surprise session Thursday.
They met for four hours, the longest
meeting held between the two camps since
the strike began, and at the close John
Dales, executive secretary of the actors'
organization, told the press:
"We can all be very hopeful."
This was in answer to a question asking
whether there was a chance that the strike
would be settled on F^-iday.
The representatives of the two sides
were to meet again at 10 a.m. Friday, and
there was an air of optimism in the film
colony that this would be the session that
would reopen the studios and put an estimated
6,000 studio employes back to work.
Thursday's meeting came as a complete
surprise. At midweek, there was no outward
sign of resumed negotiations and
prospects for such a development were
considered dim. Two tentative meetings
had been cancelled in the previous week,
just when observers had the contracts
signed. Then there were unfounded reports
that the Guild and the producers would
reach a settlement in time to make an
announcement on the Academy Awards
telecast.
Nevertheless, there was something in the
Early Thursday reports were circulat-
air.
ing in the New York homeofflces that
settlement of the strike was imminent, and
might come later in the day. Here, the
press was informed shortly after noon that
the negotiators were to meet at 2 p.m., and
the announcement generated excitement
throughout the film colony.
A SUDDEN DECISION
There was no announcement as to what
brought the sudden decision to reopen
negotiations. One early report said that
the delay was needed by the producers
association to give it time to fully study
the final demands in contracts discussed
during the earlier sessions. Reportedly,
AMPP vice-president Charles Boren has
been poring over studio records ever since,
trying to determine just what the total of
the aggregate settlement on demands of
SAG directors, writers, and the other guilds
would be. Similarly, the heads of the companies
in New York are trying to ferret out
the total union demand picture in order
to determine what the future results and
effects might be on the industry as a
whole.
Meanwhile, member companies of the
See 'New' Allied Emerging
From Chicago Meeting
NEW YORK—A "new" AlUed States
Ass'n may emerge as a result of the organization's
board of directors meeting in Chicago
March 28, 29. The dissension which
had existed since the Miami Beach convention
in December was. from all outward
apE>earances, patched up, even though
there still appears to be some chips on
certain shoulders.
According to reliable sources, the actual
board meetings were harmonious, reflecting
a keen desire to keep Allied intact. It
was repoi"ted. however, that there remained
some behind-the-scenes resentments
among some directors, but even
the.se seemed to have been soothed by the
time the sessions ended.
EXPECT SOME NEW MOVES
That there will be some i-adical changes
in policies was admitted by several Allied
leaders. Some of those who had been dissatisfied
with the inner workings of AlUed
in recent years believe now that they will
get what they have advocated, although
they wei-e reluctant to describe just what
those desii-ed changes wei-e.
One of the innovations may be the hiring
of a full-time public relations man
who, in a sense, will be the spokesman for
the organization. This move has been discussed
and seriously considered for several
years but always deferred. The clamor for
an Information director Is becoming louder
and one may be engaged before the next
board meeting which probably will be held
in midsummer.
Alliance of Television Film Producers were
happily looking toward brightened prospects
for settlement of the Writers Guild
of America strike against them—offering
one ray of sunshine over the Hollywood
hills, at any rate.
Republic Is Now Active
In Financing Films
NEW YORK—Negotiations looking to
the financing of one tlieatrical and two
television productions may be successfully
completed within two weeks, stockholders
of Republic Corp., formerly Republic Pictures,
were told Tuesday i5) at the annual
meeting at the Sherry-Netherland Hotel
by Victor M. Cai-ter, who last July succeeded
Herbert J. Yates as president and
du-estor. He indicated an active futm-e in
financing films.
It had been previously announced that
the company, renamed at the annual
meeting, would finance motion pictures.
There are no film production plans.
It was repyorted, too. that certain units
which have been only partially active will
become reactivated, even though their
memberships have been depleted because
of theatre closings in their areas. There
will be a tendency, also, toward younger
leadership.
As one Allied topper put it, "E\'erybody
in Allied wants to get back to work now.
There is a different and more wholesome
attitude within the organization."
PRO AND CON ON ACE
Allied's position in regard to the American
Congress of Exhibitors is said to be
passive. There are pro and anti elements
within the board: or, if not completely anti.
at least, not enthusiastic. That attitude is
said to have stemmed partly from a personal
angle, inasmuch as some of the key
Allied men were not placed on the ACE
executive committee. Some disappointment
was expressed, too. that ACE had
not accomplished enough in its 17 or 18
months of existence. On the other hand,
those on botli sides of the fence are hopeful
that ACE will succeed in its efforts.
They had been hopeful that something
constructive would come out of the "summit"
meetings with company presidents,
but all realize that the presidents have
been too busy with the actors' strike situation
to give time to ACE sessions.
Times have changed, one Allied leader
said, and everybody in Allied knows it.
Associations must go along with the
changes, he said.
After 44 Years, Britain
Abolishes Theatre Tax
LONDON—After 44 years, the entertainment
tax on theatres has been abolished.
The Chancellor of the Exchequer Derick
Heathcote Amory abolished the levy in
the budget which he presented to the
House of Commons this week, a step which
won a battle exhibitors have waged for
many years. The decision to drop the levy
went into effect Sunday ilOi. It is estimated
that exhibitors will save approximately
$19,600,000 a year through the action.
The entertainment tax was adopted during
World War I as a "temporary" measure.
Universal Votes Dividend
NEW YORK—The Univci-sjil Pictures
Co. board has declared a quarterly dividend
of $1.0625 a share on the four ;uid
one-quarter cumulative preferred .stock.
BOXOFTICE April 11, 1960

RECORD n OSCARS TO
OVER 100 MILLION
Best Acting Honors Go
To Charlton Heston,
Simone Signoret
HOLLYWOOD—For the second year in
succession, a Metro-Goldwyn-Mayer production
came through with a record-breaking
Oscar Night performance at the annual
Academy Awards ceremonies Monday (4).
With the world listening in, "Ben-Hur"
was announced as winner of the Oscar
award for the best picture of 1959, and
ten additional honors in the various categories
on which Academy members balloted.
BEATS A 'GIGI'
RECORD
The 11 Oscars set an all-time record,
exceeding the previous high mark of nine
statuettes won by MGM's "Gigi" a year
ago.
The picture brought Oscars to William
Wyler for best direction, to its star Charlton
Heston for best performance by an
actor, to Hugh Griffith for best performance
by a supporting actor, and top honors
to MGM craftsmen for best score of a
drama or comedy, best color cinematography,
best color art direction, best costume
design, best film editing, best sound
recording and best special effects.
If there was a surprise in the evening's
awards it was in the best actress balloting.
Winning the Oscar in this category was
the French actress Simone Signoret for
her role as the love-starved wife in "Room
at the Top," the British picture which
Romulus Films produced and Continental
distributed in this country. The competition
here had included the performances
by Elizabeth Taylor and Katharine Hepburn
In "Suddenly, Last Summer," Audrey
Hepburn In "The Nun's Story" and Doris
Day in "Pillow Talk,"
Miss Slgnoret's win, however, was a
popular victory with the audience of filmdom's
top personalities which filled the
Pantages Theatre auditorium to capacity.
'ANNE FRANK' IS
SECOND
The picture taking second honors in
total number of Oscars won was another
of the year's big productions, 20th Century-Fox's
"The Diary of Anne Frank."
Shelley Winters, who played the role of
the quarrelsome Mrs. Van Daan in the
picture, was tapped as the best supporting
actress and the production picked up top
honors for best black-and-white art direction
and best black-and-white cinematography.
Seemingly, the hit of the evening was
the surprise presentation of the Jean Hersholt
Humanitarian Award to Bob Hope,
who handled the master of ceremonies role
for the ninth time. The presentation was
made by B. B. Kahane, president of the
Academy of Motion Picture Arts and Sciences,
and it so caught Hope unawares
that, for the only time during the evening,
he was at a loss for words.
Academy Show Draws
Record TV Audience
New York—The Academy Awards
telecast drew a record audience for
all types of TV programs, accordincr to
Arbitron, rating service used by the
National Broadcasting Co. The audience
was at least 22 'i per cent greater
than that of 1959. Arbitron estimated
the set-in-use figure at 84.5 for the
one hour and 50-minute average, with
a high of 88.1 sets out of each hundred
tuned in for the finish.
Trendex, the service used by NBC in
1959, said the show had more sets
tuned in than any program in the history
of TV. It estimated that 83.6 sets
out of each hundred were tuned in.
"I don't know what to say. I don't have
writers for this kind of work," he said, as
he received a cheering, foot-stomping ovation.
Eric Johnston, president of the Motion
Picture Ass'n of America, appeared on an
Oscar telecast for the first time. He made
the presentation of the best foreign-language
pictui-e award, and took the occasion
to speak briefly, but effectively, of the role
motion pictures are playing throughout the
world.
Effective, too, was the impact of foreign
filmmakers on this year's Academy
Awards. The invasion was on, and overseas
producers swept virtually all honors
in short subjects and documentaries. A
German film, "Serengeti," took an Oscar
as the best documentary feature; a Netherlands
subject, "Glass," won the award
in the best documentary short, and the
French-made "The Golden Pish" was
voted the best live-action short.
Still another "first" on the telecasts
came when General Edward P. Curtis,
vice-president of Eastman Kodak Co., presented
Oscars to the winners in color and
black-and-white cinematography. It was
the industry's way of expressing its appreciation
of the role Eastman has played
in the growth of the motion picture
business.
An Awards dinner followed the ceremonies
in the theatre, w^here Buster
Keaton, comedy star of the silent era, was
given a special award "for having made
at least half a dozen films which will play
as long as films are shown." Also honored
at the dinner was Dr. Lee DeForest for
"an historical achievement in the science
of sound."
It was estimated that at least 100,000,-
000 persons watched the telecast—a record
viewing audience—and many millions more
listened in on the festivities over NBC's
radio channels. Arthur Freed produced the
show, and his staff included such industry
personalities as Valentine Davies, John
Houseman, Vincente Minnelli and Joe
Parker, directors; Edgar P. Ames, Emile
BEN-HUR';
TELECAST
Kuii and Edward Stephenson, art directors;
Dick Breen. Hal Kantor. Jack Rose.
Mel Shavelson. writers, and Andre Prevln.
musical director.
LIST OF OSCAR WINNERS
Following Is a list of the award winners:
"Ben-Hur,"
producer.
Chorlton Heston, in
Best Plchir*
Metro-Goldwyn-Moyef,
Best Actor
"Bcn-Hur,"
MGM.
Som
ZimbolUt,
Best Actrns
Stmone Signoret, in "Room ot tt>e Top." Rofluilus
Films, Ltd., Contincntol Distributir>g Co. (British).
Best Supporting Actor
Hugh Griffith, in "Bon-Hur," MGM.
Best Supportlrt9 Actress
Shelley Winters, in "The Diory of Anrw Frank,"
20rh Century-Fox.
Best Direction
Wilhom Wyler, for "Bcn-Hur," MGM.
Best Screenplay
{Bosed on motencl from arvjthcr medium)
Neil Peterson, for "Room at the Top," Romulus
Films, Continental.
Best Story and Screenplay
{Written directly for ttie screen)
"Pillow Talk," Russell Rouse and Clorence Greene,
story; Stanley Shopiro ond Maurice Richhn, screenplay.
Arvin Productions, Universal- 1 nternotionol.
Best Foreign-Languoge Picture
"Black Orpheus," Dispatfilm & Gemma Cinematogrofica.
Sacha Gordine, producer. {Frement, George K. Arttiur-
Go Pictures, Inc. Bert Haanstro, Producer. (The
Netherlonds)
Best Short Sublect
[Live Action)
"The Golden Fish," Les Requins Associes, Jacques-
Yves Cousteou, producer. Columbio Pictures.
(French)
Best Short Subject
(Cartoon)
"Moonbird," Storyboord, Ir>c. John Hubley, producer.
Edword Harrison.
Bflit Song
"High Hopes," from "A Hole in the Head." Music
by Jomes Von Heusen, lyrics by Sommy Cahn.
Sincop Productions. United Artists.
Best Scoring, Muslcol Picture
"Porgy ond Bess," Andre Previn and Ken Derby.
Samuel Goldwyn Productions. Columbia Pictures.
Best Music Score, Dromotic or Comedy Picture
"Ben-Hur," Miklos Rozsa. MGM.
Best Black-and-Whrte Cinemotogrophy
"The Diary of Anr>e Frank,' William C. Mellor. 20tti
Century- Fox.
Best Color Cinemotogrophy
"Ben-Hur," Robert L, Surtees. MGM.
Best Black-and-white Art Direction
"The Diory of Anne Fronk," Lyie R. Wheeler and
George W. Dovis. Set decoration, Walter M. Scott
arxJ Stuart A. Reiss. 20th Century-Fox.
Best Color Art Direction
"Ben-Hur," Williom A. Horning and Edword Corfagne.
Set decoration; Hugh Hunt. MGM,
Best Black-and-white Costume Design
"Some Like It Hot," Orry-Kelly. Ashton Productions
orvj The Mirisch Co. United Artists.
Best Costume Design in Color
"Ben-Hur," Elizabeth Haffenden. MGM.
Best Film Editing
"Ben-Hur," Ralf>h E. Winters and John D. Dunnir>g.
MGM.
Best Sound
"Ben-Hur," Metro-Goldwyn-Moyer sound deportment.
Franklin E, Milton, sound director. MGM.
Best Speciol Effects
"Ben-Hur," A. Arnold Gillespie and Robert Moc-
Donold, visual effects; Milo Lory, sourxj effects.
MGM.
BOXOFTICE April 11, 1960

Birdwell Hoils New Selling
Approaches
Screen Just Beginning
To Feel Its Growth'
By AL STEEN
NEW YORK—The motion picture screen
Russell
Birdwell
is Just beginning to feel its growth, having
outgrown routine
methods and routine
thinking, in the opinion
of Russell Birdwell,
who currently is
handling all promotional
phases of John
Wayne's "The Alamo."
Birdwell said in
an interview here
this past week, that a
new era had dawned
in motion picture history
and that it was
due largely to the
fact that such stars as Wayne, Marlon
Brando and others have picked up the
cudgels of showmanship.
Birdwell, whose previous promotional accomplishments
were "Gone With the
Wind" and "The Outlaw," said he was not
surprised at the changes that were developing
in Hollywood and the industry.
Hollywood has changed for the better, he
said, and is getting back into the business
of entertainment. In the past, Hollywood
had become dull and prosaic because it
was spoiled, at one time, by the fact that
practically every picture was a moneymaker.
Those days are gone now.
CALLS SELLESTG TOP FACTOR
Birdwell pointed out that producer-director
George Stevens recently made the
remark that the three most Important factors
in a motion picture were the story,
the casting and the selling. And, according
to Stevens, selling is more important
than the other two. The "old potentates"
of the industry wouldn't dare nor could
they afford to spend the money that the
younger men now are willing to put out
for the promotion of a picture, Birdwell
said. Nor would they spend the huge sums
for production and extra amounts just for
authenticity, as Wayne did on "The Alamo."
The pictures that are coming are greater
and bigger than ever, with spectacular
themes and reflecting vision and imagination.
This coming fall and winter will see
a number of top-budgeted productions being
released at about the same time, a
situation which has not existed in the history
of the industry, he said. There will be
"The Alamo," "Spartacus," "Exodus,"
"One-Eyed Jacks," while still playing will
be "Ben-Hur" and "Can-Can." This is
evidence of the confidence which the industry
toppers have in the future of the
industry. The release of these pictures at
approximately the same time will provide
the research by which the industry may
be able to determine the future as to what
the public will buy. More than $3,000,000
in interest on loans is riding on these pictures,
he said, further evidence of the confidence
placed in them.
Birdwell said that Wayne had been preparing
"The Alamo" for many years and
had studied eveiy angle of production before
making the bold effort of directing
the picture himself. If Wayne had had to
compute costs, such as studio overhead to
the pictm-e, it would have been the most
expensive picture ever made. But all the
money spent, about $12,000,000. will be seen
on the screen, without any hidden costs,
Birdwell said. Wayne used six Todd-AO
cameras for the battle scenes in order to
capture the scope of the sequences. Not a
horse or person was hurt in the dangerous
riding. Twenty-three of Hollywood's most
noted stunt men were used.
NO 35MM PRINTS FOR YEAR
The completed picture will run three
hours and 20 minutes, with a 15-minute
intermission. There will be 11 roadshow
openings in October, of which two will be
overseas, in London and Tokyo. It may be
a year before it will be available in 35mm
prints. Wayne will visit each of the cities
about a month in advance of opening to
help in the promotion.
Birdwell said that when he had predicted
"Gone With the Wind" would gross $50,-
000,000 prior to the opening, even David
O. Selznick, the producer, thought that
estimate was too extravagant. The picture
has grossed $54,000,000 to date. Birdwell
now estimates that "The Alamo" will gross
$100,000,000, believing that it can be reissued
over and over again for the next 30
years.
Guarantees $1 Million
For ^Spartacus' Run
New
York—Universal-International
has laid claim to closing the largest
single motion picture exhibition contract
in industry history with the signing
of a contract for exhibition of
"Spartacus" at the DeMiUe Theatre
here, starting October 6. It was said to
guarantee an advance of $1,000,000.
The news was contained in a joint
announcement by Henry H. Martin,
U-I vice-president and general sales
manager, and Walter Reade jr., president
of Walter Reade, Inc., which controls
the theatre.
Showings will be on a reserved-seat,
ten-performance weekly basis for a
minimum period of two years, with options
for a longer run remaining with
U-I. The theatre, recently renovated
and redecorated, will be provided with
more special conveniences, including
a giant new screen for showing the
Super-Tcchnirama 70mm picture.
Edward Lewis, Bryna vice-president
and producer of "Spartacus," and
Stanley Kubrick, director, are supervising
the final editing and scoring of the
picture.
Columbia to Handle Own
Trailers, Accessories
NEW YORK—After September 1, Columbia
Pictmes will create, manufacture
and distribute its own trailers, posters and
accessories for all of its domestic releases.
The trailers, posters and accessories will be
handled through its exchanges throughout
the counti-y and only trailers made and sold
by Columbia will include scenes from its
pictures.
In revealing the new policy, Coliunbia
said the step was taken in order to supply
its independent producers with as many
company services as practicable.
As one of the first steps in setting up
the new operation. Jack Atlas was appointed
to head the trailer department
which will be established at the studio in
Hollywood. Atlas supervised the making
of trailers for MGM from 1946 to 1955.
Since 1957, he has handled west coast promotion
and advertising for MGM.
Make
National Screen to
Ovm Columbia Trailers
NEW YORK—Although Columbia will
make and distribute its own trailers after
September 1, National Screen Service wall
create a new concept of ti-ailers for Columbia
features stai-ting on that date. Because
of thousands of its exliibitor customers,
said to be 73 per cent, are served on
a weekly service plan, NSS will meet this
obligation by continuing to render those
exhibitors complete service on all of their
trailer requh-ements.
NSS trailers will not infringe on copyrights
and, although they will not include
scenes from Columbia productions,
through the use of animation, creative art
and Live personalities, the trailers wiU be
readily acceptable, the company stated.
For several years NSS has created and
produced television commercials to sell
other products on TV screens and will
capitalize on that experience by producing
interesting trailers for the purpose of selling
feature releases for the motion picture
screen, the comjjany said.
Maurice Bergman
Maurice Bergman Forms
Public Relations Firm
NEW YORK—Maurice Bergman, long
public relations director of Universal-
International, has organized
General Projects,
Inc.. a public
relations and publicity
firm with offices
at 527 Madison
Ave. It will be active
in the motion picture,
television and industrial
fields.
Bergman was cochairman
of the business-building
campaign
of 1958 under
the aegis of the Motion
Picture Ass'n of America. He has often
represented that organization and the
Council of Motion Picture Organizations
on the rostrum.
AA Premiere
NEW YORK— Allied Artists' "I Passed
For White" will have its premiere here
April 21. at the Palace Theatre.
8
BOXOFFICE April 11. 1960

LCADEMY award WINNER!
"Best short
of the year!"
.%**
^',
'iJi'.
.'
>'-'-^r C' •;.
VITH
HIS
he golden fish"
;dmund sechan
;urpasses
iis
magnificent
VORK ON
WINNER
CRITICS INTERNATIONAL
PRIZE,
Cannes Film
•v^N. Festival! -x^^
'HE
?ED
BALLOON"!
31

UA Gross $95,000,000
In 7959, Knm Reports
Arthur Krim (seated center), president of United Artists, is shown with a trio
of other UA executives as he presented his operations report for 1959. Flanking
him are Robert S. Benjamin (right), chairman of the board, and William J.
Heineman, general sales manager, while standing is Herbert Golden, vice-president
in charge of operations.
NEW YORK—United Artists' gross receipts
for 1959 were approximately $95,-
000,000, Arthur Krim revealed at a "progress
report" meeting witdi the tradepress
here Tuesday (5). The UA president said
that th£ 1959 revenue compared with a
gross of slightly more than $84,000,000 in
1958. In addition, Krim said that the first
quarter gross would be higher than that
of the first quarter last year, although
exact figures have not yet been tabulated.
Prom the standfXJint of pix)duct, Krim
said the 1960 lineup was the strongest in
tihe company's histoi-y and the prospects
were exceedingly bright for the upcoming
pictures in 1961. He said UA's releases to
the end of this year would total 34. The
1961 num/erical program will be about the
same, he said.
Fourteen major pictures have been definitely
set for the balance of this year.
"
They axe "The Unforgiven, "The Fugitive
Kind," "The Gallant Houi-s," "The Boy
and the Pirates," "The Night Fighters,"
"The Apartment," "Elmer Gantry," "Studs
Lonigan," "Once a Hero," "Flames Over
Pompeii," "Inherit the Wind," "The Magnificent
Seven" and the roadshow pictures,
"The Alamo" and "Exodus." There
will be nine "Alamo" roadshows in October.
"Exodus" will be unveiled on December
15 at the Warner in New York, followed by
the Cinestage in Chicago the next day
and at the Wilshire in Bevei-ly Hills on December
21.
Krim announced a partial list of releases
for 1961 and their starting dates this yeai-.
In May of this year, "A Matter of Conviction,"
with Bm-t Lancaster, will go before
the cam(eras, followed by "The Affair,"
with Bob Hope and Lucille Ball also in
May; "The Misfits," Marilyn Monroe,
Clark Gable, Montgomery Clift, Eli Wallach
and Thelma Rifcter, June; "Short
Weekend," Gary Cooper, June; "West Side
Story," June; "The Sin of Susan Slade"
and "Man Prom Alcatraz," Burt Lancaster,
July; "Sergeant Pike," August; "Time on
Her Hands," Ingrid Bergman, and "Paris
Blues," Paul Newman, Joanne Woodwai-d
and Sidney Poitier, Septeintoer; "First
Train to Babylon," Gary Cooper, and
"Flight Fi-om Ashiya," Clark Gable and
Richard Widmark, October; "The Way
West," James Stewart and Burt Lancaster,
and "Judgment at Nuremberg," Spencer
Ti-acy, November; and "Two for the Seesaw,"
Elizabeth Taylor and Paul Newman,
December.
For 1962, the company has thi-ee properties
in the best-selling book lists; namely,
"Hawaii," "Advise and Consent" and "The
Constant Image," as well as "By Love Possessed,"
considered the most provocative
best-seller of the decade. Two di-amatic
hits also are on the 1962 schedule, "The
Miracle Worker" and "Toys in the Attic."
In answer to questions, Krim and William
Heinemian, vice-president, said the
company has been watching toll television
developments but had not sold any products
to Telemeter in Canada and no plans
have been set as yet to deliver any pictures
to the contemplated Zenith Phonevision
experiment in Hartford.
UA's financial investment in this yeai''s
product wm be between $60,000,000 and
$70,000,000, Krim said.
Commends BOXOFFICE
For Awards Cooperation
TO: Ben Shlyen
BOXOFFICE has added boxoffice stature
to the Academy Awards by its excellent
editorial cooperation. Thanks
from all of us.
SILAS F.
Chairman MPAA
Advertising and Publicity
Directors Committee
New York, N. Y.
SEADLEK
Heineman Hits Allied
Blasts Against UA
NEV/ YORK—Allied States Ass'n's criticism
of United Artists' sales policies was
described as "categorically untrue and
without basis in fact" by William J. Heineman,
UA vice-president, in replying to an
Allied bulletin which was released last
week by its Emergency Defense Committee.
In a point-by-point rebuttal, Heineman
flatly denied the charge that UA's socalled
"pay or no adjustment pwlicy" had
not been invoked against the larger circuits.
Allied's charge that UA had "reduced
"
the supply of available prints was met by
Heineman who said that UA today ordered
more prints than ever before in the history
of the company. He said he would be happy
to compare UA's print order on major
product with the print orders of any other
compvanies, adding that "our average orders
either equal or exceed those of the
other majors."
As to the general charge of unfair and
unwise business practice, Heineman said
his company's sales policies were based on
"what we have determined over the
years
to be sound and viable business principles."
"As a publicly owned corporation, our
company's method of operation is entirely
accountable to its stockholders," Heineman
said. "This series of genei-al allegations
is both capricious and untrue. We
will continue to function on the basis of
what we consider to be sound and equitable
business principles."
Heineman's statement came as a result
of an Emei-gency Defense Committee bulletin
which charged that some former affiliated
circuits were being given privileges
not granted to others under UA's "pay or
no adjustment" rule. Not only has this
policy not been invoked against the onetime
affiliates, but "percentage floors
have not been imposed on that class of
theatres as they have been on the smaller
houses," EDC declared.
The bulletin also claimed that Allied has
many letters from small exiiibitors that
adjustments due them have been held up
for eight to ten months and sometimes
longer.
"Unless the company changes its present
attitude towai'ds adjustments it will
hasten the closing of more theatres." Allied
warned.
Telemeter Franchises
Not an Immediate Step
NEW YORK — Telemeter International
has received many applications for franchises
in the United States, but it
does not
consider the time as ripe to pass on them,
according to Barney Balaban, president of
Paramount Pictures, which controls Telemeter.
The company will look carefully into all
applications to make certain they have
responsible backing, he said.
Meanwhile, Telemeter is chiefly interested
at present in operations In Canada,
though it does not rule out the possibility
of a U. S. test late this year. The Telemeter
subscription wire TV system is now
in operation In Etobicoke, a Toronto suburb.
10 BOXOFFICE April 11. 1960

Brando Magnani Woodward
THE
MOST
EXPLOSIVE
5TAR
DF
CAST
THE YEAR!
Three
\cademy Award
winners
n Pulitzer
Prizewinner
ennessee Williams'
TlOSt
shattering
rama!
f
w
Tennessee Williams'
MARLON BRANDO-ANNA MAGNANI-JOANNE WOODWARD IN TENNESSEE WILLIAMS'
'THE FUGITIVE KIND"
ALSO STARRING MAUREEN STAPLETON AND VICTOR JORY SCREENPLAY BY TENNESSEE WILLIAMS & MEADE ROBERTS. • BASED
ON THE PLAY "ORPHEUS DESCENDING" BY TENNESSEE WILLIAMS AS PRODUCED ON BROADWAY BY ROBERT WHITEHEAD FOR PRODUCERS THEATRE, INC, • DIRECTED BY SIDNEY LUMET
ASSOCIATE PRODUCER GEORGE JUSTIN • MUSIC BY KENYON HOPKINS PRODUCED BY MARTIN JUROW & RICHARD A. SHEPHERD • A JUROW-SHEPHERO-PENNEBAKER PROD,
APRIL 14 -WATCH NEW YORK-ASTOR AND PLAZA THEATRES!

How g Problem in
One Town Was Solved
Cultivation of Newspaper Support
An Art Exhibitors
NEW YORK—In far too many municipalities,
exliibitors are having difficulties
with local newspapers which do not consider
motion pictm-es to be news, even
when playing at the local theatres, and
which insist on higher ad rates for theatres
than for other businesses and offer
no rebates based on increased linage.
They have also detected a gi-owing newspaper
tendency to set itself up as censor
of ad content, and are fearful of the trend.
The sum total of the situation has been
exhibitor discouragement and frustration.
But, according to the April 1 issue of
"Business Builders," publication of Theatre
Owners of America, a careful approach
to the problem can result in its solution
and material benefits.
IN ONE-PAPER TOWNS
The problem exists mostly in one-newspaper
towns. How one such situation wa^
remedied was reported by TOA in an east
coast corrununity of 50.000 served by a
single afternoon newspaper, owned by a
respected chain but operated with local
autonomy. It is not otherwise identified
to spare the newspaper embarrassment.
The community contains two theatres of
bhe Walter Fleade circuit and one independent
theatre. On its outskirts and also
using newspaper advertising are six driveins
and five other independent theatres. All
constitute a prime source of advertising
revenue for the newspaper, which, while
accepting the theatres' money, some time
ago began rejecting some ads as suggestive
and refused to cooperate editorially or promotionally
or in any other way.
Yet today, the newspaper has an amusement
page edited by a staff member, runs
a daily syndicated movie column and a
time clock, uses scene mats on coming
films, describes the activities of the theatres
and the industi-y and has a new ad
rate card granting the theatres rebates
based on cumulative linage.
TOA attributes the tum-about to a carefully
planned presentation by the Reade
circuit, and calls the presentation a blueprint
for other theatres with simUar problemis.
A DECISION TO ACT
The Reade organization decided to act
when a Reade theatre played "The Blue
Angel" and the newspaper censored its ad
by eliminating the legs of actress May
Britt, while running the full pressbook ads
of the independent theatre on "Room 43."
The circuit wrote the paper's general manager
that the "Blue Angel" ad was a pressbook
one approved by the Advertising Code
Administration of the Motion Pictm'e
Ass'n of America, and that it had been
used by New York newspapers and by
prominent national magazines.
The upshot was a luncheon mieeting of
the paper's general manager, editor and
ad manager with circuit executives at the
Reade home office. The newspaper contingent
expected to discuss only the censorship
problem, but the cii-cuit widened
the area of discussion.
Can Practice
At tlie outset, the newspap>er agreed its
action on "Blue Angel." in view of the
Room 43," ads was indefensible. The
circuit rejected a suggestion that alternate
ads be .submitted in the future. It outlined
the whole censorship situation—^the
Motion Picture Pi-oduction Code, more
family-type films, changing mores of the
public, the inequities of one person arbitrarily
deciding what was in good taste.
The newspaper promised to give the circuit
plenty of advance warning if it considered
an ad questionable.
Then the ciixuit executives ai-gued
that film news stories and columns were
important services in a newspaper. They
showed movie pages run by other newspapers
in nearby areas, indicating good editorial
cooperation. Then, they attacked
the newspaper's movie ad rat€ schedule
and presented a chart showing its aiTangement
witli eight other newspapers in which
the circuit advertised, breaking down the
circulation, ad rate, movie columns and
publicity and ad acceptance. They also
pointed to the rebate schedules available
from most of the other papers, based on
total linage used by the theatres during a
given year.
CONSTRUCTIVE LUNCHEON
TOA characterized the luncheon 'long,
friendly, candid and constructive." The
approach was that of businessmen who felt
they lA^ere not being met half-way. The
paper asked for time to reevaluate its
policy.
Several weeks later, the paper called tihe
circuit's ad dh-ector and district manager
to a meeting, announced it would inaugurate
a regulai- movie page with its own
special editor, aiTanged for a Hollywood
colunui and offered a sliding ad scale
which promised sizeable rebates. All of the
circuit requests were accepted, vii-tually in
full. The Reade circuit immediately notified
other interested theatres and suggested
that they also start sending the paper
mats, stories and publicity.
A word of warning is added. Solution
of this sort of problem takes time and
careful preparation for an exchange of
views. Pew exhibitors can accomplish in
one visit what was obtained in this .situation,
TOA cautions.
Chicago's Loyola 'U'
Offers Movie Institute
CHICAGO—Loyola University, in cooperation
with Adult Education Centers of
Chicago, is offering an Institute on the
Motion Picture duiing the summer. Meeting
once a week over a period of six weeks,
the Institute will provide an intensive
course on the motion picture for teachers
planning to establish programs of motion
picture education in scliools. Information
about the com-se may be obtained by writing
Hcm-y Busse, Department of Speech
and Drama, Loyola University, 820 North
Michigan, Chicago, 111.
Solomon Moved Up to V-P
Of Embassy Pictures
NEW YORK — Eddie Solomon, who
joined Embassy Pictures Corp. last November
as director of advertising, has been
appointed vice-president
in charge of advertising,
publicity
and exploitation by
Joseph E. Levine,
president.
Solomon will expand
his duties to
encompass the supervision
of all promotional
operations
undertaken by the
Embassy organization.
Initial chore will
be the merchandising
Eddie Solomon
campaign for "Hercules Unchained," the
new Embassy presentation which Warner
Bros, will distribute in the summer.
It also was announced that Edward S.
Feldman has resigned as publicity coordinator
of Ray Stark's Paramount production
of "The World of Suzie Wong." to
become director of publicity for Embassy.
In his new post, Feldman will work with
Solomon on worldwide promotional campaigns
en Levine presentations, starting
with "Hercules Unchained." Feldman
joined the 20th Centm-y-Fox publicity staff
in 1950 and held various pubhcity posts
with the company before joining Paramount
in late 1959.
20th-Fox Puts a Big Push
Behind 'Congo Jungle'
NEW YORK—Twentieth Century-Pox is
putting a big selling push behind its prizewinning
documentary, "Masters of the Congo
Jungle," including a TV "umbrella"
campaign 'meaning TV spots overlapping
on each city's various networks' to attract
mass audiences as well as those with a
special interest in jungle or natural history
subjects, according to Nat Weiss, publicity
manager.
Henri Storck, Belgian producer of the
film, which was made in the Belgian Congo
under the auspices of Leopold III, has
been in the U. S., assisting in the promotion
of his picture in key cities.
The U. S. premiere was held April 6 in
Boston and the New York opening at the
RKO Palace Theatre has been set for May
4 with the Belgian Ambassador planning
to come on from Wasliington. Members of
the Audubon Society and the New York
Zoological Society also will be on hand.
Storck visited Boston, Washington. Pittsburgh
and Minneapolis to help promote
the picture.
Storck. who has produced many pictures
in Belgium, most of them documentaries
or art shorts, made "Masters of tlie Congo
Jungle" in nine-months shooting time,
after a year of preparation selecting locations
and subjects for filming. The cost,
including narration for 20 foreign versions,
was $900,000 but the 20th-Fox promotion
campaign will add a considerable sum to
this amount, Weiss pointed out. The picture
was originally planned mainly for
.scientific research but. because Bausch &
Lomb Cinemascope lenses were used in
the filming, Spyros P. Skouras. 20th-Fox
president, requested a look at the unfinished
picture and secured the world theatrical
rights.
12 BOXOFFICE :: Alinl II, liUiO

Filmgroup's A-Dales
In 27.3% Increase
HOU-.YWOOD—The demand for
"product
of playable quality" has benefited
Pilmgroup, Inc.. outfit headed by Roser
Corman. by an increase in its A-Uheatrc
playins time of 27.3 per cent in the .second
half of its first year of operation, according
to a survey made by general sales
manager Skip Regan.
On a national tour in which Regan made
a 60-day exhibitor-audience survey, there
were the usual indications that exhibitors
are "starved for product," Corman reported
last week, saying that "the national
motion picture business is suffering from
anemia induced by a production diet lacking
the minimum requirements for nourishment
and variety."
Among the chief interests repoi-ted by
exhibitors to Regan were a variety of product
in order to satisfy the assortment and
balance required by his patrons. Both
Coirman and Regan, as a result, conclude
that there must be an intensified drive to
provide a variety of subjects in quantity.
Regan says that P*ilmgi-oup's pattern of
spaced, flexible scheduling of the varied
features in their category has made the
company "handy for exhibitors, especially
since it is now the only operating company
left to take care of that kind of bread-andbutter
fare."
Filmgroup will, then, market slowly and
just enough to insui-e absorption rather
than glut. As a contemporary measure,
however, the company has Gorman's recently
formed Compass Pi'oductions to coproduce
upped-budget features around the
world with American cast principals which
will be entered in competition in other
markets. The combination. Corman says,
is expected to total at least 30 properties
on the market in 1961-62.
Another point of Regan's survey disclosed
great exhibitor interest in featm-es
from abroad, with the provision that they
were playable and did not saturate the
market. There was considerable interest
in the Compass program, he said, because
the films were to be made with American
interest in mind instead of last-minute
dubbing.
The latest combination to come out of
Filmgroup is "Tlie Wasp 'Woman" and
"The Beast From Haunted Cave." Upcoming
are "Ski Troop Command" and
"The Last Woman on Earth."
Toho International Opens
Office in New York
NEW YORK—^Toho International, Inc.,
overseas distributing subsidiary of Toho
Co., Ltd., has opened a New York office in
the Paramount Bldg., 1501 Broadway, with
Goro Uzaki as managing director. Toho,
one of the world's major producers of motion
pictures, is expanding an already wide
world market for its pictm-es. A number
of its English-dubbed pictures are in current
distribution in this country.
"Dondi' to Start May 12
HOLLYWOOD—Albert Zugsmith has
slated his next Allied Artists production,
"Dondi." for a May 12 start. He will both
produce and direct the film.
Paramount Plans to Make
Best-Selling Bible Story
NEW YORK— Paramount has acquired
film rights to "Dear and Glorious Physician,"
a leader on the best-.seller lists for
a year, has assigned Frank Blanke who
produced "The Nun's Story." as producer
and plans to release the film late in 1961.
Barney Balaban, president, told a heavilyattended
press conference March 31. Taylor
Caldwell, the author, and her business
manager-husband. Marcus Reback. were
present as were many Paramount executives.
Balaban said Paramount had "great
plans" for the film. He attributed to it the
"same potential" as possessed by "The
Ten Commandments."
"There is no limit to its importance," he
said. "It should prove constructive as well
as profitable in these days when there is
censorship talk."
Blanke has already begun preparatory
work on the film, which will be in 70mm,
in the expectation of starting physical
production in October or January. The entire
cast and technical crew, still to be
chosen, will use the middle eastern backgrounds
of the story. There will be no
budgetary limits. The final cost can only
be guessed at, Balaban said, but $14,000,-
000 could be about the amount.
Russell Holman, head of eastern production,
said the novel Is beinK read by Infrequent
readers, and that It ha.s been
established that many of the readers are
not normally Interested in motion pictures,
so an opportunity for attracting new faces
to the boxoffice is present. Jerome Pickman,
vice-president In charge of advertising
and publicity, said there will be tieups
with Doubleday, the publisher, and
special ad campaigns in the trade and lay
press and in religious publications.
The novel is about St. Luke, author of
the third book of the New Testament. Besides
many articles for national magazines.
Miss Caldwell has written many novels,
among them "This Side of Innocence."
"Never Victorious," "Never Defeated" and
"Sound of Thunder."
Balaban also discussed recent economies
ordered in company operations. Use of the
word "retrenchment" in describing current
motion picture company operations was
belittled. In response to a question, he said
with a smile that "we're always retrenching
in line with the times."
Balaban then explained current changes
in operations and planning are a matter
of "transition" rather than retrenchment,
and that they involve personnel additions
as well as reductions. He said Paramount
was constantly looking for "new brains."
another xioTone
for summer
from {U)\^m\M\^Sl^\\L2
BOXOFFICE April 11. 1960 13

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14 BOXOFTICE :; April 11. 1U60

. .
. .
Hitchcock
^oUcfdAMd ^c^Kint
By
IVAN SPEAR
and with boxofficc iianifs. th- slory will
be kepi a spcrcl. at least uiuil the novel is
"
Ijublished. "After that, said,
millions will think they know what I intend
to do." A similar pattern prevailed
with his latest production, "Psycho."
I
T'wo Productions Completed
While One is Postponed
. . .
. . . Jacques
Two up and one down—two new independent
fihn.s wound production last week
at the same time one suffered lengthy
postponement. Troy Films finished "A
Cold Wind in August." Lola Albright-
Scott Marlow starrer, which Phil Hazelton
produced from a novel by Burton
Wohl. Following on its heels was "Studs
Lonigan," a Longridge Enterprises production,
which was to complete principal
photography at Hal Roach Studios where
it has been filming for United Artists release.
"Studs Lonigan" is being readied for
summer release under an intensified promotional
campaign. It was produced and
written by Philip Yordan and directed by
Irving Lerner.
William Perlberg and George Seaton.
bowing to the problems created by the
Screen Actors Guild strike, decided to postpone
the finishing work on "The Pleasure
of His Company" at Paramount until fall,
leaving seven films hanging midway on
the local production scene.
A. C. Lyles continues to prepare for his
independent production of "Deep End," a
screenplay by Fred Thompson about the
adventures of a construction crew which
builds a tunnel under the English Channel.
To wit, he has signed Yale Wexler
as star and is currently in huddles about
the remaining casting and assignments .
Additional casting for the week included
the name of Claire Bloom who has been
signed by Roxy Films to costar with Curt
Jurgens and Martha Hyer in "The Royal
Game," which gets under way in Munich.
Germany in early April Joan Blondell
was set to costar in Prank Woods' independent
production of "Angel Baby" . . .
Jean Hagen will play Miss Margaret Le-
Hand in "Sunrise at Campobello." which
Dore Schary is producing for Warners .
Singer Tony Bennett will make his dramatic
film bow in the United Artists film,
"The Bridge at Remagen"
Bergerac and Vittorio de Sica will be costarred
in Roberto Rossellini's "Port of
Call" this summer in Naples . . . Cowboy
singing star Rex Allen and the world's
champion cowboy. Casey Tibbs. will be
features of "The Tomboy and the Champ."
now being produced by Tommy Reynolds in
Houston.
"Big Caesar"; James Arthur Kjelnaard'.'
"Big Red": Donald K. Stanford's "Th^
Horse Masters"; Paul Berna's "A Hundred
Million Francs": Charles Tazewell's "The
Small One," a Christmas story; and Paul
Galileo's "Thomasina."
Upcoming on the Disney slate arc the
recently finished "PoUyanna," to be followed
by "Zorro," which is made up of
three segments of the TV series. "Swiss
Family Robinson" is slated for Christmas
release and the animated feature, "The
101 Dalmatians," is to open in January.
'Village of Stars' Is Next
On Hitchcock's Slate
Alfred Hitchcock's next Paramount
project will be a film based on "'Village of
Stars. " a new suspense novel by Paul Stanton
which the veteran filmmaker will produce
and direct. The property, which Paramount
bought prior to American publication,
will be published later under a new'
title and will be carried in both the
American and British editions of Reader's
Digest late this year, assuring it of maximum
exposure.
To be filmed on a lavish scale, in color
LANA
TURNER
and
LLOYD
NOLAN
in
one of
i
the white hot^
moments
from . .
Be Made
Another Film to
Of a Famed Restaurant
I960 must be restaurant year in Hollywood.
First there was the purcha.'ic of
'
"Kingdom of My Own .story of a famoas
Philadelphia restaurant, by Jack H. Harri.s
Now Maury Dexter Ls .set to produce and
direct a feature based on Tony Faust's St.
Louis landmark restaurant titled "And Be
Merry." It has been placed on the As-
.sociated Pi'oducers. Inc. schedule for 20th-
Centui-y-Pox by Robert L. Lippert. liaison
between the two companies.
Since there has also been talk of filminK
the life of Hollywood restaurateur Mike
Romanoff, there .should develop quite a
trend toward eating in town—research,
ycu know.
"The First Train to Babylon'
On Gary Cooper's Slate
"The First Train to Babylon" is to be
made by Gai-y Cooper for United Artists, a
project for Cooper's Baroda company banner.
Set to begin shooting the end of September
in London, George Glass and Walter
Seltzer will produce and Cooper will
star.
Six New Story Purchases
Made by Walt Disney
Walt Disney has added six new properties
to his advance theatrical and television
slates, the projects in some instances to
undergo production in both mediums similar
to a pattern followed by the company
in other situations.
Frequently, in the past. Disney has shot
yarns for television, particularly for his
"Walt Disney Presents." and then released
them to theatres in both domestic and foreign
markets.
The items either purchased or optioned
are Charlton Ogburn jr.'s western story.
another UOT one
for summer
from \]J)\^m\M\jlS/J\\Li
BOXOFFICE April 11, 1960 15

.^(mcUm ^e^utnt
fJAMMER FILMS last week announced
its full program of ten productions
which will be completed during the year.
Three of them are already available for
release and the fourth begins shooting at
Bray Studios later this month. The company
also stated that Val Guest, who has
directed some of Hammer's biggest hits,
including "Quartermass Experiment," "The
Camp on Blood Island," and "Yesterday's
Enemy," would continue his association
with Hammer.
He is to begin work at Elstree in May
on his own production called "The Full
Treatment," an offbeat story he himself
has adapted from a novel by Ronald Scott
Thorn. It is all about a Harley Street
psychiatrist who becomes the victim of his
own patients' neuroses. And it is described
by Guest as "a study in suspense about
psychiatry."
Guest's performance during the past
year has been an impressive one. He has
directed three hits in a row. Two of them,
"Yesterday's Enemy." and "Hell Is a City,"
were made under the banner of Hammer
executive producer Michael Carreras; the
third, "Expresso Bongo," was made for his
own production company. "Hell Is a City,"
which London will see at the 'Warner Theatre
in April, is a story of crime and crime
busting, starring Stanley Baker. It was
filmed largely in the streets and outlying
districts of Manchester, and was based on
a novel by Maurice Procter, a former Manchester
police officer. "The Full Treatment"
is one of the ten new films which
will be put into orbit from Hammer launching
pads this year.
In addition to "Hell Is a City," the other
three completed Hammer productions are.
"Never Take Sweets Prom a Stranger,"
produced by Anthony Hinds, and already
one of the year's most talked about films:
"The Two Paces of Dr. Jekyll." Michael
Carreras' new thriller for which Wolf
Mankowitz wrote the screenplay: and
"Brides of Dracula," just completed by
Anthony Hinds as a companion-piece to
his record-breaking "Dracula" of two years
ago. Now Hammer will start shooting "The
Hatchet Men" at Bray Studios in mid-
April. It is described as an adventure
drama set in Hong Kong in 1910, and deals
with secret society activities between the
island and the Chinese mainland. It will
be followed by a historical drama, "The
Black Hole of Calcutta," a story with an
Indian Mutiny background.
After that will come a pirate yarn with
a new twist, "Blood River": a drama of
the Spanish Inquisition, entitled "The Inquisitor,"
and an offbeat thriller by Robin
Maugham, called "The Man with Two
Shadows."
* * *
John Mills has been cast as the priest
in the new Roy Baker production, "The
Singer, Not the Song," which starts shooting
at Pinewood next month for Rank
release. He joins France's Mylene Demongeot
and Britain's Dirk Bogarde to complete
a triangle of film stars, and fulfills
an ambition which ho has had for .several
years. For, when John Mills read "The
16
By ANTHONY GRUNER
Singer, Not the Song," he tried to buy the
film rights. He was determined to play the
part of the priest. In the film he is the
priest whose duty is to fight a ruthless
Mexican bandit—played by Dirk Bogarde.
And Mylene Demongeot plays the young
daughter of a landowner whose hopeless
love for the priest brings the story to its
climax.
Actor Peter Sellers looks like becoming
one of the most committed stars in the industry
this year. He and "Wolf Mankowitz,
who recently formed their own production
company, have now set up a preproduction
deal with Continental Distributing,
Inc. for two pictures, which will go
into production shortly. The subjects will
be selected from the three following properties:
"Memoirs of a Cross-Eyed Man,"
"My Old Man's a Dustman," "The Man
Who Corrupted America," a new script by
Mankowitz. This week. Sellers also signed
a deal with Julian Wintle and Leslie Parkyn
to make two pictures for their Independent
Artists company over the next
two years. Both will be for Rank release.
All this is in addition to Sellers' contract
commitments with British Lion.
« ^= *
"Tunes of Glory," the Colin Lesslie production
for United Artists, with Alec Guinness
and John Mills, finished shooting at
Shepperton last week, following a few days
location around Windsor. The story of
drama and tragedy in a British peacetime
military barracks will have a charity
premiere in November at the Odeon, Leicester
Square, and may also be entered for
the Venice Film Festival in August. "Tunes
of Glory" is in color and directed by Ronald
Neame.
AROUND THE STUDIOS:
PINEWOOD: "The Singer, Not the Song," produced
and directed by Roy Baker, with locotions
in Spoin. Stars; Dirk Bogarde, Mylene Demongeot
and John Mills; "He Stole a Million," George Brown's
F ryonston production, directed by Charles Crichton;
locations in Spain. Stars Virgilio Texera, Marianne
foenet; "Piccadilly Third S'3p," produced by Norman
Williams, directed by Wolf Rilla for Sydney Box
Associates, it features Yoke Tani, Terence Morgan
and Mai Zetterling.
MGM BRITISH: "The Wor'd of Suzie Wong," produced
by Roy Starke, directed by Richard Quine, end
stars Nancy Kwan and William Holden.
SHEPPERTON: "The Night We Got the Bird," o
R,x-Ccnyers production for British Lion, directed by
Lorcy Conyers, stars Brian Rix, Dora Bryan; "The
French Mistress," a Boulting production for British
Lien, produced by John Boulting and directed by Roy
Boulting; "The Gross Is Greener," a Stanley Donen
Production for Universal release, starring Robert
Mitchum, Gary Grant, Deborah Kerr ond Jean Simmons;
"Guns of Navarone," produced by Carl Foreman,
directed by J. Lee Thompson, with Gregory
Peck, and Anthony Quinn, locations in Greece, is
for Columbia release.
ABPC ELSTREE: "Sands of the Desert," produced by
Gordon Scott, directed by John Poddy Carstoirs, stars
comedian Charles Drake; "The Triols of Oscar
Wilde," a Warwick production, directed by Ken
Hughes, with Peter Finch and Jomes Mason.
TWICKENHAM: "Saturday Night, Sunday Morning,"
a Woodfall production for Bryonston release,
produced by Harry Saltzman and Tony Richardson,
Karel Reisz directs. It stars Albert Finney and
Shirley Ann Field.
BEACONSFIELD: Independent Artists' "Never Let
Go," produced by Peter de Sarigny, directed by Jotin
Guillermin. Stars Richard Todd and Peter Sellers.
WALTON— "Not Hope in Hell," o Parkside production
produced by Richard Proudlock, directed by
MacLeon Rogers, stars Richart Murdoch and John
Pcrtwee.
BRAY STUDIOS—Hammer's "Brides of Draculo,"
produced by Anthony Hinds, directed by Michael
Corrcras.
For the Hospital That Has
Everything-A Screen Tower
LONG BEACH, CALIF.—When a new
six-story wing was added to the Long
Beach Community Hospital last fall,
patients and visitors to the upper floors
of the building discovered they could
watch the screen at the nearby Circle
Drive-In Theatre. Trouble was, they
couldn't get the sound.
Recently, Pacific Drive-In Theatres
and General Telephone Co. saw to it
that both sound and picture would be
available. The telephone company,
with an okay from the theatre circuit,
installed speakers in the visitors
lounge on the third and fourth floors,
and connected them with the theatre's
sound system. Now ambulatoi-y patients
can see and hear what's being
shown on the screen, as can their
visiting friends.
The only cost to the hospital is a
fee for one extra telephone a month
by the telephone company.
Sam Spiegel Signs Nutting
As Aide on 'Lawrence'
LONDON—Hon. Anthony Nutting, for-
minister and member of Par-
mer British
liament, will serve as special assistant to
producer Sam Spiegel and director David
Lean on the motion picture production of
"Lawrence of Arabia," which Columbia
Pictures will distribute.
The Horizon Pictm-es production will be
based on LawTence's "Seven Pillars of
Wisdom" and negotiations are under way
with Marlon Brando to star in the role of
Lawrence, the British soldier-scholar. Nutting,
who has had no previous experience
in the motion picture industry, will work
with Spiegel and Lean on preparations
preliminary to the actual start of production,
continuing through filming and the
worldwide release for the film.
will start in the summer of 1960.
Production
Philadelphia 'Can-Can'
Suit Is Opposed by Fox
PHILADELPHIA— It is in the public interest
to exhibit "Can-Can" at the Midtown
Theatre here. 20th Century-Fox declared
in a .statement answering a $600,000 damage
suit filed against it and William Goldman
Theatres by the D. W. H. Corp. The
latter wants to play the film in its Pox
Theatre, which has no connection with
20th-Fox. The film is set for a May 4
opening.
Alex Harrison, 20th-Fox general sales
manager, said at midweek that he would
meet with the law firm of Royall-Koegel-
Harris & Caskey and that Glenn Norris.
assistant general sales manager, would confer
with Jack Diamond, local sales manager,
on the matter.
Alperson Film Retitled
"
NEW YORK- -"Seplombor Storm lias
been ohasen as the final title for Edward
Alpersan's "The Girl in the Rod Bikini,"
starring Mark Stvens and Joanne Dru.
It will be a 20th Century-Fox June i-clcasc.
BOXOFFICE April 11, 1960
:

ut
Sunday
was
wearing
in
at
Radnitz Plans More Family
Films Such as 'Flanders'
NEW YORK—More family pictures of
the "A Dog of Flanders" type is the goal
of Robert Radnitz, producer of that 20th
Century-Fox release. Radnitz, who recently
signed a five-year contract with 20th-Pox
as a writer-producer, said here last week
that there was a demand for family films
by women's groups, educators and even the
industry, but very few producers did anything
about it.
The young producer—he is 35—said he
hoped to convince 20th-Pox that it should
have three family pictures a year, available
for Christmas, Easter and midsummer.
Many producers, he added, are reluctant
to make this type of picture because
they are afraid to attempt something which
they haven't done before.
Commenting on the "new wave" of young
producers, particularly in Prance, Radnitz
admitted, too. that more "young blood"
was needed in this country but few young
producers get a chance to show their talents.
He said he had been fortunate in
achieving the rank of producer in a comparatively
short time, while others, with
equal talent, had not been so lucky.
Radnitz said the theory that nobody
but Walt Disney could make family pictures
was erroneous. He said each producer
had his particular style which could
be adapted to meet the family needs if
given the opportunity and incentive.
"A Dog of Flanders" was produced for
$300,000, a low figure, but Radnitz's future
pictures will be on higher budgets.
Defendants Awarded Costs
In 'Salt of Earth' Suit
NEW YORK—Federal District Judge
McGohey has assessed costs in excess of
$2,400 against Independent Pi-oductions
and IPC Distributors, producer and distributor
of "Salt of the Earth," which had
filed a $7,500,000 antitrust suit against the
industry. The amount was sought by film
company attorneys following dismissal of
the suit.
Myles J. Lane of Schwartz & Prohlich,
lead counsel for the defendants, argued
the motion for costs. Judge McGohey
commented that repeated objections by
counsel for the plaintiff during long pretrial
examinations were responsible for enlarging
the record and the costs incurred
by the defendants.
The film was written by Michael Wilson,
directed by Paul Jarrico and produced by
Herbert Biberman.
Eric Johnston Hails Defeat
Of N.Y. Classification Bill
NEW YORK—Eric Johnston, president
of the Motion Picture Ass'n of America,
hailed the killing of film censorship through
classification in New York as a significant
victory, but warned that "we must continue
standing together to fight off efforts for
motion picture censorship wherever they
appear."
Johnston said the results in Albany
should be a lesson to those censorship
advocates that there are men and women
in political life in the United States "who
refuse to be stampeded into chipping away
at liberty and are steadfastly prepared to
encroachments on the First Amend-
resist
ment."
FEATURE
REVIEW
'Pollyanna'
Buena Vista
By FRANK LEYENDECKER
p^ E'VER a motion picture was designed to
appeal to audiences "from eight to
eighty" i
to borrow a popular phrase i, it
is this faithful picturization of that homespun
classic, "PoUyanna," the Eleanor H.
Porter story which made such an impression
on the public during the past
five decades that the title is now an accepted
term for "irrepressible optimism."
Who else but Walt Disney could have
given this heart-warming tale such an
authentic early- 1900s setting, inspired
casting job, from the top players down to
the bit parts? To top it all. he picked the
perfect little actress for the title role
Hayley Mills, the talented 13-year-old
daughter of British actor John Mills. Anyone
who saw the girl in her screen debut
in the British-made "Tiger Bay" was convinced
of her natural acting ability ishe
won the Golden Bear acting award at the
1959 Berlin Film Festival i
"Pollyanna"
will introduce her to the majority
of American moviegoers, who should take
her to their hearts as the best child actress
to emerge on the screen in many
years.
"Pollyanna" was first a magazine serial
in 1912. then in tiu'n a long-time bestselling
novel, a Broadway play and one of
Mary Pickford's most popular silent films
in 1920. Now, 48 years after its initial publication,
the Porter tale finds its screen
voice in this thoroughly delightful and entertaining
Technicolor film. With its starstudded
cast, each of whom gives a fine
portrayal, plus the boxoffice magic of the
Disney name, this should do smash business
in any situation. A New York theatre
preview audience responded with
laughter and applause and the picture has
just been booked for the Radio City Music
Hall as the first Disney live-action feature
to play the world's largest theatre.
To insure that all traces of saccharine
were removed from this story of "the glad
Wolt Disney presents
"POLLYANNA"
Released by Bueno Vista
in
Technicolor
Ratio: 1.85-1
Running time; 134 minutes
THE CAST
Aunt Polly
Jane Wyman
Dr, Edmond Chilton Richard Egan
Reverend Paul Ford Korl Maiden
Nancy Furman ; Nancy Olson
Mr. Pendergost Adoiphe Menjou
Mayor Karl Warren Donald Crisp
Mrs. Snow Agnes Moorehead
Jimmy Bean Kevin Corcoran
Pollyanna
Hayley Mills
George Dodds
Jomes Drury
Tillie Logerloff Reta Show
Mrs. Paul Fofd Leora Dana
Mrs. Amelia Tarbell Anr>e Seymour
Ben Torbell
Edward Piatt
Angelica
Mory Grace Canfield
Mildred Snow
Jenny Egon
and Gage Clarke, Ion Wolfe, Nolan Leary and
Edgar Dearing.
Hayley Mills (as Pollyanna i in the
arms of Jane Wyman. while Richard
Kgan and I^eora Dana i hat)
look on.
girl." Disney signed David Swift, a leading
writer-director of T'V shows, to make
his debut as a writer and director in the
motion picture field and this talented newcomer
has toned down the plot's too-sweet
qualities while retaining all the warmth
and human interest of the familiar tale
with its inherent philosophy of looking on
the bright side of things. The warmth and
color of the small town atmosphere with
its antique cars, huge feathered hats and
high-necked, full-skirted gowns and a
gaily-bedecked church bazaar, will carry
a strong nostalgic appeal to the older folks
while the younger patrons will chuckle at
this period atmosphere and enjoy the adventures
of an orphan girl and her influence
on her straight-laced, stuffy elders.
Russell Harlan's Technicolor camera-work
make the scenes glow like old color prints.
Young Miss Mills, guided by director
Swift, makes Pollyanna a normal, healthy,
completely '
natural American girl contrast
to the golden-curled "goody-goody"
portrayal of Mary Pickfordi and her performance
is certain to rate with 1960's
best, while little Kevin Corcoran, of "The
Shaggy Dog" and "Toby Tyler" fame, again
acts like a real American boy. The gi-eatest
audience '
recognition and welcome the
New York preview
i
given to Adoiphe
Menjou. as a scraggly bearded, irascible
old recluse; Agnes Moorehead. as a redwigged
old hypochondriac, and Donald
Crisp, as the implacable town mayor— all
beloved players at their histrionic best.
Karl Maiden is perfect as the mild-mannered
minister addicted to "hellfire and
brimstone
"
sermons and Jane
Wyman and Richard Egan both contribute
fine performances and are attractive and
convincing as mature people who renew a
youthful romance. Nancy Olson is
charming
as a housemaid who adds another romantic
angle—with handsome James
Drury. Among the featured players, buxom
Reta Shaw and querulous Mary Grace
Canfield are outstanding in the laugh department
and Anne Seymour and Edward
Piatt are fine as a domineering wife-milquetoast
husband team.
The magic of the Walt Disney name on
the picturization of a beloved American
tale, enacted by three Academy Award
winners. Jane Wyman. Karl Maiden and
Donald Crisp, and introducing Hayley
Mills, a likely contender for next year's
Awards, spells smash boxoffice generally.
BOXOFFICE :: April 11, 1960 17

BOXOFFICE
BAROMETER
This chart records the performance of current attractions in the opening week of their first runs u.
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
are reported, ratings are added and averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.
"
Anatomy of a Murder (Col) 90 160 130 235 200 185 140 225 200 240 250 300 130 250 200 150 193
Atomic Submarine (AA) 100 170 100 100 100 135 100 90
Ben-Hur (MGM) 300 500 500 250 350 200 250 600 350 700 200 150 250
Cranes Are Flying, The (WB) 130 195 100 lOO 210 150 185
Crimson Kimono, The
(Col)
60 100 100 100 100 75 95 70 100 150 90 100 100
100 100 90 108
500 364
Diary of Anne Frank, The (20th-Fox) 100 100 215 140 110 140 180 175 100 150 200 115 200 100 125 143
Dog of Flanders, A (20th-Pox) 100 100 90 125 lOO 135 185 80 100 90 100 135 95 110
Elephant Gun iLopert)
153
95

I
Record Quarter Net
For Republic Corp.
NEW YORK—Victor M. Carter, president
of Republic Corp.. formerly Republic
Pictures, reported for the first quarter
ended January 31 a net income of $388,084.
or 19 cents a share, almost four times the
earnings of the corresponding period, the
previous year. It was the highest since 1948.
he told stockholders of the corporation
at the annual stockholders meeting at the
Sherry-Netherland Hotel Tuesday i5i.
Carter said the second quarter should be at
least as good, and that continued improvement
was expected in the future. He gave
credit to improved sales and new economies.
The board voted after the meeting to
put the common stock on a regular dividend-paying
basis for the first time in the
33-year histoi-y of the company. Spoi-adic
payments had been made in the past. A
di\adend of 15 cents will be paid quarterly,
beginning May 16 to stockholders of record
May 5, for a total of 60 cents a year.
Carter had told stockholders at the
meeting that he would recommend to the
board payment of dividend but would not
say if it would be in cash or stock.
The change in the company name was
due to stoppage of film production in 1957
and cuiTent em,phasis on film processing,
distribution, studio rentals and plastics
manufacturing. The company is not adverse
to further diversification.
The management slate of dii'ectoa's was
reelected for three-year terms. The directors
are Richard W. Altschuler. vice-president:
Fi-anklin A, McCarthy, financier,
and Sidney P. Solow, vice-president. A
stock option plan was adopted.
A few stockholders aroused tilie ii'e of
others by repeated severe criticism of the
former management of the company and
by seeking operational details of the past
which Cai-ter pointed out he either did not
know or was not responsible for. It started
when one stockholder won a promise of
revision of the minutes of last year's annual
meeting to include her expi-essions of
dissatisfaction with the Yates family and
management. It continued with the subject
of WTiteoffs untU Carter said the only
financial connection the new company had
witih the old one was installment payment
of $600,000 to Yates over five years on salary
owed him In prior years. He said he
couldn't do anything about that, but that
he had arranged for the payment without
interest. He bought Yates' stock and owns
15 per cent of the total.
Government Nears an End
To Testimony in TV Case
NE'W YORK—Under repeated ui-ging by
Judge Archie O. Dawson, the government
plans an early end to prosecution testimony
in its federal district court action
charging six film distributors with block
booking in the sale of old product to television
stations. Trial started March 7.
The defendants are Screen Gems, subsidiary
of Columbia; MGM-TV. United
Artists. Associated Artists Productions,
C&C Super Corp. and National Telefilm
Associates. During the week the judge excluded
some of the government's evidence
from the record.
Video Theatres Seeking
Telemeter Franchise
'Ben-Hur' Gross Hits
7 Million in 28 Dates
New York — .SUiti.stically-minded
MGM, joyous over the winninR of 1
Oscars by "Ben-Hur," has made the
following prediction:
"The picture, hitting a record pace
at 28 boxoffices in as many cities, is
racing toward the $7,000,000 milestone
in ticket sales. It is estimated that in
another 11 weeks, about June 11, 'Ben-
Hur' will pass the magic $11,000,000
boxoffice gross. At that time, an attendance
record of 7,000,000 will be set.
Eleven come seven!"
Arthur Rosen Elected
To Will Rogers Post
NEW YORK—Arthm- Rosen has been
elected as cochairman of the special activities
committee of the Will Rogers Hospital,
to serve with Thomas Rodgers for
the 1960-61 term. Under the rotating tenure
of this committee, one new cochairman
is elected each year to the committee's twoman
post, and one leaves after two year's
service. This year, the retiring cochairman
is Irwin "Buck" Freedman.
The committee was created for the
multipurpose of carrying out special assignments
for advancement of the Hospital,
and to establish a training ground
for future directors of the institution. The
83 members of the committee are younger
executives in the industry, many of whom
are sons of present members of the Will
Rogers board of directors.
Stanley Warner Elects
McDonald Board Member
NEW YORK—W. Stewart McDonald,
sice-president and treasurer of Stanley
Warner Corp., has been elected to the
board. He entered the industi-y in 1931 as
assistant treasurer of Warner Bros. Later,
he was elected to the additional office of
vice-president of Warner Bros. Theatres.
On the oi-ganization of Stanley Warner
Coi-p- in 1953, McDonald became \icepresident
and treasm'er. In 1954, on the
acquisition of International Latex Corp. by
Stanley Wamer. he became a vice-president
and director of that subsidiary. He is
a director of the Scarsdale National Bank
and Tiust Co. and a trustee of Carleton
College.
Sunmiation Date Is Set
NEW YORK—Judge WUliam B. Herlands
has set Apiil 26 for summation in
federal district coui-t in the govei-nment
case charging restraint in competition in
the sale of films to television by Universal-
International, Columbia and Screen Gems,
a Columbia subsidiaiy.
NEW YORK—Video IndeiJendcnt Theatres
Corp. has applied for a Telemeter
franchise for the areas In which It has Interests
in Oklahoma. Kansas. Florida, Mississippi,
Texas and New Mexico. Henry
Grlfflng, president, spent the past week
in Toronto studying the Telemeter and
met with the press Friday

Oscar Winner 'Ben-Hur/ Vaisies
Leading First Runs on Broadway
STILI, ri LLING RECORD BUSINESS—Record -shattering boxoffice business
is still being done at the 68th Street Playhouse in New York on "When
Comedy Was King," 20th Century-Fox production. The first evening, after
unanimous rave reviews, lines were formed around the block.
NEW YORK—MGM swept the Broadway
first-run field the first week in April, not
only because the Academy Award wins for
"Ben-Hur" brought out even longer lines
of ticket-buyers at Loew's State in its 19th
complete capacity week of two-a-day, but
because "Please Don't Eat the Daisies"
opened at the Radio City Music Hall in
conjunction with the annual Easter stage
pageant and set a record opening weekend
gross for any Easter show in the theatre's
history.
Two new 20th Century-Fox pictures also
did sensational business with "'When Comedy
'Was King" receiving rave reviews and
bringing out long waiting lines nightly during
its first week at the 68th Street Playhouse,
a small east side house which has
switched to first run, and "A Dog of Flanders"
also doing big business at the DeMille
on Broadway and the east side Baronet.
The other new film, "Jazz on a Summer's
Day" did very well in its first week at two
small art spots, the 55th Street Playhouse
and the Fifth Avenue Cinema.
Four new pictures headed for Easter
WAHOO l>
the
ideal boxofFice attraction
to increase business on your
"ofF-nlghti".
Write today for complete
details.
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT
CO.
1750 Oakton SI. Skekl*, lllinoli
holiday runs, "The Unforgiven," "'Wake
Me 'When It's Over," "Tall Story" and
"Conspiracy of Hearts," opened during the
week at the Capitol. Paramount, Palace
and Victoria on Broadway, respectively.
Best among the longer-run pictures again
were the two Columbia films, "Our Man
in Havana," in its tenth week at both the
Forum on Broadway and the east side
Trans-Lux 52nd Street, and "Suddenly,
Last Summer," in its 15th week at both the
Criterion on Broadway and the east side
Sutton. The latter will stay only one more
week at both spots since its two stars,
Taylor and Hepburn, failed to win Oscars.
"On the Beach," in its 16th week at the Astor:
"Seven Thieves," in its fourth and final
week at the Paramount, and the majority
of the others ranged from good to mild.
"Can-Can," in its fourth week of two-aday
at the Rivoli. was close to capacity and
"Scent of Mystery," in its seventh week of
two-a-day at the 'Warner, did well enough.
Best among the art house pictm-es were:
"Rosemary," in its 11th week at the Beekman:
"The Cranes Are Flying," in its
second week at the Fine Arts, and "The
Mouse That Roared," in its 23rd week at
the Guild, which is
overflow crowds at
Hall.
(Average Is 100)
benefiting from the
the adjacent Music
Astor On the Beach (UA), 16t-h wk 110
Art—The 400 Blows (Zenith), moveover, 20th wk, 115
Baronet A D09 ot Flanders (20th-Fox) 150
Beekman Rosemary (F-A-VV), 11th wk 135
Bleeker Street ^Come Back, Africa (SR),
opened April 4
Capitol Heller in Pink Tighfs (Para), 3rd wk. ..110
Criterion Suddenly, Lost Summer (Col), 15th wk. 140
DeMille A Dog of Flanders (20th-Fox) 135
Fine Arts The Crones Are Flying (WB), 2nd wk. 160
Forum Our Man in Havona (Col), lOth wk 125
5th Avenue Jazz on a Summer's Doy (Galaxy). 150
55th Street Jazz on o Summer's Day
'Galaxy) 1 75
Guild The Mouse That Roared (Col), 23rd wk. . . 125
Little Carnegie Ikiru (Brondon), 10th wk 120
Loew's State Ben-Hur (MGM),
20th wk. ot two-a-day
Murray Hill A Lesson in Love (Janus), 3rd wk,
200
125
Normandie A Touch of Larceny (Para), 3rd wk. 120
Paramount Seven Thieves (20th-Fox), 4th wk. .120
Patoce The Glenn Miller Story (U-l), reissue,
2nd wk 110
Pans ^The Would-Be-Gentleman (Kingsley),
2nd wk 160
Plaza Black Orpheus (Lopert), 1 5th wk 125
Radio City Music Hall Please Don't Eat the
Daisies (MGM), plus Easter stage show 170
Rivoli Con-Can (20th-Fox), 4th wk of
two-a-day 1 90
68th St. Playhouse—^When Comedy Wos King
(20th-Fox) 200
Sutton Suddenly, Lost Summer (Col), 14th wk. .125
Trans-Lux 52nd St. Our Man in Hovano (Col),
I 0th wk 130
Victoria— Some Like It Hot iUA;; A Hole in the
Head (UA), reissues, 3rd wk 90
Worner—Scent of Mystery (Todd),
7th wk. of two-a-day 1 35
World—The Easiest Profession (Hermes), 2nd wk. 120
'Ben-Hur,' 'Toby Tyler'
Buffalo Pace-Setters
BUFFALO — "Ben-Hui-" continued to do
the top business, chalking up 350 in Shea's
Teck. "Toby Tyler" also was holding up
well in a seventh stanza. The Lafayette's
"Ai-ound the World in 80 Days" was just
fair.
Buffalo Home From the Hill (MGM), 3rd wk. 100
Center Who Was That Lady? (Col), 5th wk 105
Century Bobette Goes to War (Col) 110
Cinema Toby Tyler (BV), 7th wk 120
Lafayette Around the World in 80 Days (UA)..105
Paramount The Third Voice (20tti-Fox); Mo
Barker's Killer Brood SR) 100
Teck Ben-Hur MGM), 3rd wk 350
"Ben-Hur' Still Capacity;
'Babette' 175 in Baltimore
BALTIMORE — A rain-soaked Sunday
upset the normally strong weekend business
among downtown first-run houses,
where only one new attraction. "Babette
Goes to War," was showing. However, it
was doing well following a substantial
opening. "Ben-Hur." in its second week,
continued capacity. "A Dog of Flanders,"
getting a fii'st run at neighborhoods, was
drawing substantial grosses.
Century Bobette Goes to War (Col) 175
Charles Once More, With Feeling (Col), 3rd wk. 160
Cinema Grisbi (UMPO), 2nd wk 100
Five West Room at the Top (Cont'l), 2nd wk.
of return engagement 90
Hippodrome Who Wos Thot Lody? (Col), 4th wk. 100
Little The Mouse That Roared (Col), 15th wk. 85
Moyfair—Windjommer NT&T), 7th wk 120
New—Our Man in Havana (Col), 4th wk 115
Playhouse Block Orpheus (Lopert), 4th wk 125
Stanton Home From the Hill (MGM), 2nd wk. 140
Town—Ben-Hur (MGM), 2nd wk 300
Disney's 'Pollyanna' Set
For Music Hall in May
NEW YORK—Walt Disney's "Pollyanna,"
live-action feature based on Eleanor
Porter's long-time best-seller, will have its
world premiere at the Radio City Music
Hall some time in May, according to Ii-ving
H. Ludwig, president of Buena Vista, and
Russell V. Downing, president of the Music
Hall.
The production, with Hayley Mills in
the title role, and Jane Wyman, Richard
Egan and Karl Maiden starred, is the first
Disney live-action picture to play the Music
Hall, although his cartoon features, "Snow
White" and "Bambi " played there.
Loew's Closes Lexington
NEW YORK—Loew's Le.xington Theatre,
at 51st Street, a 46-year-old landmark
of Loew's Theatres, closed its doors Sunday
(31 to start demolition of the huge
theatre to make way for a modern hotel to
be erected on the site. The new hotel, as
yet minamed, will be one of the first to
be erected in Manliattan since 1930.
Set as Easter Attraction
"
NEW YORK—"The Unforyiven
will be
the Easter attraction in 350 key situations
in the U. S. and Canada, it was stated
Thui-sday (7) by William J. Heineman,
United Artists vice-president. The film has
opened at the Capitol here and at a number
of other theatres throughout the country.
Joan Crawford's daughter Christina
recently began her acting assignment in
UA's "Force of Impulse."
E-2 BOXOFFICE April 11, 1960

8K
E. S. Feldman to Embassy
As Publicity Director
NEW YORK—Edward S. Ft'ldman has
been appointed dii'ector of publicity for
Embassy Pictures
'
Corp.. it was announced
by Eddie
Solomon, vice-president
in charge of advertising,
publicity
and
exploitation.
Feldman resigned as
publicity coordinator
on Ray Stark's production
for Paramount
of "The World
of Suzie Wong" to accept
the new post.
Edward Feldman
He
will work with Solomon
on worldwide promotional campaigns
on Joseph E. Levine presentations, starting
with "Hercules Unchained."
Feldman joined the 20th Century-Fox
publicity staff in 1950 and held various
publicity posts with the company before
joining Paramount in late 1959. He is a
graduate of Michigan State University.
Robert M. Weitman Heads
MGM TV Production
NEW YORK—Robert M. Weitman has
been appointed vice-president in charge of
television production for Metro-Goldwyn-
Mayer, it was announced by Joseph R.
Vogel. president. Weitman will make his
headquarters at the MGM studio in Culver
City. He will go to Los Angeles shortly
to confer with Vogel and Sol C. Siegel, head
of the MGM studios. George Shupert, vicepresident
in charge of television, makes
his headquarters in New York.
Weitman leaves CBS Television Network
as vice-president of independent productions.
He joined CBS in February 1956
as vice-president in charge of program development.
Prior to his affiliation with
CBS he held the post of vice-president in
charge of network programming and talent
at the American Broadcasting Co. from
1953 to 1956.
Embassy Pictures Moves
To Time and Life Bldg.
NEW YORK—Embassy Pictures is now
located on the 39th floor of the new Time
and Life Bldg. at Rockefeller Center. The
move to the new location was forced by
expanded activities, according to Joseph E.
Levine, president. Embassy is preparing
for the early summer presentation of
"Hercules Unchained" through Warner
The telephone number remains un-
Bros.
changed at JUdson 2-4358. The company
has been at 1270 Ave. of the Americas.
Invitation Opening for UA
NEW YORK—"The Fugitive Kind," produced
by Martin Jurow and Richard A.
Shepherd from the Tennessee Williams
play, will hold an invitational opening at
the Astor Theatre April 13 with 75 press,
radio-TV representatives from 11 nations
attending. The United Artists release will
open at the Astor and also the east side
Plaza Theatre Thursday a4).
UA's "The Unforgiven" was directed by
John Huston and produced by James Hill.
B R O A D \N Ay
gTEVE BROIDY, Allied Artists president,
is
back from Europe where he conferred
with AA distributors In London, P£wis
and Rome ... In from Hollywood arc Robert
S. Ferguson, Columbia dli-ector of advertising,
publicity and exploitation, after
meetings with studio executives on fortlicoming
releases; B. G. Ki-anze, vice-president
of Cinerama, and Leslie Stevens.
writer and director of "Private Pj-operty,"
who planed in with his wife Kate Manx,
star of A. W. Schwalberg's controversial
film, which will open at the Paris Theatre
in May. * * * Sy Weintraub, producer of
"Tarzan the Magnificent," came in from
London Wednesday i6i after completing
the new Paramount release in England and
Africa.
Stanley Ki-amer, producer-director of
"Inherit the Wind," arrived Monday with
a print of the completed film to screen it
for United Artists executives. Also at UA
is Robert Montgomery, producer-dii-ector
of "The Gallant Houi-s," for conferences
with top executives on the May release.
* * * Joseph Fi-iedman, Paramount exploitation
manager, went to Chicago Wednesday
for promotion meetings on "Conspii--
a:y of Heai-ts" with midwest exhibitors.
• * ' Lowell Benedict, who recently resigned
as Ti-ans-Lux public relations director,
has formed his owti publicity organization
at 228 West 10th St. * * • Rodney
Jurgens has joined the Skom-as Theatres
Coi-p. as a relief manager in the
Long Island North Shore division.
Jane Fonda, HeruT Fonda's daughter
who makes her film debut in "Tall Stoi-y,"
left for Chicago Fi-iday ^8) after attending
the opening at the RKO Palace Theatre
Wedne.sday and giving autographed photos
to patrons. Anne Jackson, featured in the
same Waj-ner Bros, pictui-e. left for Cuernavaca,
Mexico, to join her husband Eli
Wallach, who is filmdng Yul Brynner's
new film there. * * * Janis Paige, who attended
the Radio City Music Hall opening
of "Please Don't Eat the Daisies," returned
to Hollywood Sunday wliile Patrice
Wymore, with "Oceans 11" completed, left
Monday for Cleveland and hotel singing
engagement, and Jody McCrea, son of Joel
McCrea. left for Miami, where he will join
the cast of the Gayle-Swinmier-Anthony
production, "Force of Impulse," for UA release.
Margo Moore, the feminine lead in
"Wake Me When Its Over," distributed
free recordings of the picture's title tune
to the fu-st 1,000 patrons attending the
opening day at the Paramount Theatre
Friday 1 At the Capitol Theatre Thursday
i7>, Rikki D'Layne, who was named
"Miss Unforgiven" in honor of the United
Artists picture, posed for amateur photographers
in the lobby of the Capitol Theatre,
with prizes given for the most interesting
shot. * • * James MacArthur. star
of Walt Disney's "Kidnapped." left for
London Tuesday 151 to record additional
dialog for his next, "Sw-iss Family Robinson,"
which will be Disney's Clii-istmas release.
* * * ina Balin, w'ho completed
"From the Terrace" for 20th Century-Fox,
has returned to New York. • * Geraldine
PltzKerald. film -TV star, and her daughter.
Su.san Sclieftel, returned from Europe on
the America Tuesday < 5 >
Stephanie Beers, little dauKhter of Steve
Beers, assistant to Griff Johnston. MPEA
vice-president, European division, was
bom In the Phelps Memorial Hospital.
North TaiTytown, ju.st in time to be
counted in the 1960 census. • • • Patricia
Hart. In the print department of American
International, was married Sunday

BETWEEN THE LINES
- By AL STEEN
A Manager's Lot
H GREAT deal has been said and -written
about theatre managers not giving
enough time to exploitation and promotion,
but judging by a letter we received
$3,260,000 in
1957.
At that 1958 meeting, when the latter
figures were announced, the press boys
were of the opinion that the top had been
reached, but last year it was disclosed that
the other day, there aren't enough hours in the revenues amounted to $84,000,000 with
the day to do the routine chores. The letter
came from the manager of a small cir-
it was somewhat startling to leani this
a profit of around $4,000,000 for 1958. So
cuit theatre in a medium-sized eastern past week that UA's income for 1959 was
city. His work day, he wrote, is from 10 approximately $95,000,000.
or 11 a.m. to well after midnight ... six Not much more can be said except that
days a week.
the report reflects good management, good
His job consists of handling the payroll product and good merchandising.
and
That is
petty cash, assisting at the candy an unbeatable trio.
stand and doing aU of the candy paper
work. He makes out a daily and weekly
report, checks the boxoffice statements,
checks the cashiers in and out and
Embassy's
sells
Big Plans
tickets when a cashier is late or sick or ^E PAID a visit to the new headquarters
doesn't show up at all for one reason or
of Embassy Pictures in the new Time
another. He prepares daily and weekly & Ufe Bldg. the other day. If ever there
newspaper ads, orders candy, butter and was a beehive of activity and enthusiasm,
popcorn and "hii-es new candy girls every this is it. The bright, 39th floor suite of
week and cashiers evei-y other week—and offices were described by president Joe
trains same." He makes a recording almost
daily for the telephone answering as being conducive to a better brand of
Levine and vice-president Eddie Solomon
ser\'ice (not explained) and checks the work and interest by the personnel. Cheerful
surroundings, they said, are very im-
di-ink maahine and safe. He also gets the
popcorn machine operating and forces the portant to a progressive organization.
attendant to wash it after he has taken it We tried to pump Levine and Solomon
apart. All this, he concludes, is funnier as to future plans. We had heard that
than "HeUzapoppin'."
there were big projects on the horizon,
If this is all true, and we have no reason ranging from new product to coproduction
to doubt him, it might explain why showmansliip
in some areas and some theatres ment. All they would say was that the
but neither would comment at the mo-
has gone by the wayside. This chap said sky was the limit and that some of the
he had no assistant. Perhaps an assistant future plans were actually startling.
could take part of the load off the manager
and pei-mit him to give some construc-
be forthcoming, both of them said, "Very
Asked when some of the big news might
tive attention to exploitation. The extra shortly." With the kind of bubbling over
business very well could more than pay that is in evidence there one can expect
for an extra man.
some good news for both the exhibitors
A good manager is hard to find. But he and Embassy.
should not be overloaded with details that Despite the progress Levine and
prevent him
Embassy
from going out and building have made in a comparatively short time,
patronage and getting back a big segment the opinions are that they barely have
of that so-called "lost audience."
scratched the surface. As has been said
many times before, the industry needs
more Joe Levines.
UA's Progress
£VER SINCE the Arthur Krim-Robert Oscar's Power
Benjamin group took over the management
of United Artists, Ki-im and Benjamin
have held
J^N OSCAR can be a very important factor
in boosting
periodic
the grosses
meetings
of
with the
pictures,
press which they
Lopert Films' "Black
call "progress Orpheus" is
reports."
At each conference
expected to hike its
a bigger
gross
gross was
by at least 50
reported for the
per
then
cent because of
cun-ent
having
periods and
won the award
so, in
for
effect, each
being
press
the best foreign
parley was a chapter
in the icompany's
language film.
This
growth.
means a possible gross of $750,000,
At the first of such
according to Lopert spokesmen.
sessions, in 1952, the
new management reported
Continental Distributing's
a gross of
"Room at the
$19,-
600,000 and a net Top
" had
of $313,000, a
a potential
pretty good
domestic gross of
report when it was $1,900,000
recalled that
on the initial 2,200
the company
was in
dates, but
the
the red company
the year now expects
before. an
In
added halfmillion
1953, there was revealed
dollars
a
because its
gross of
feminine
$29.-
star,
000,000 and a net Simone Signoret,
of $414,000 was
for
claimed the
1952. Tlie
best actress
of
1953 gross was $38,500,000 with
the year.
a profit cf
$621,000. By 1954, the gro.5s and
As for "Ben-Hur," well, its 11
net were
award.s
$43,700,000 and may help to
$883,000,
reap
respectively.
a
In
mere $100,000,000 total.
1955, the gross zoomed to $54,000,000,
while the net climbed into the seven-figui-e
categoi-y with $2,068,000. It was $64,000,-
000 gross and
Stanley Kramer's "Inherit the Wind,"
UA release, will have its world premiere
June 24.
STUNT FOR AWARDS—This photo
appeared in Buffalo newspapers as a
promotion for the Academy Awards
night. It shows Buffalo theatre heads
posing with pressheets of some of the
screen nominees. The six exhibitors set
up a pool, each voting for the persons
and pictures whom he thought would
win. A column story telling about the
telecast from Hollywood was used with
the photo which ran a day ahead of
the event. Left to right: Arthur Krohck,
district manager, AB-PT; Ben
Dargush, Center Theatre; Charles
Funk, Century, Edward Miller, Paramount;
Edward Meade, Shea-Loew
circuit, and George H. Mackenna,
Basil's Lafayette.
Long-Closed House Being
Updated in Binghamton
BINGHAMTON, N. Y.—The Binghamton
Theatre, 228 Washington St., is being
remodeled by Comerford Theatres and will
be reopened as the Capri. Long unused,
the 41 -year-old theatre wi]l be converted
into the ultimate in present-day theatre
concept. No opening date has been set
but the theatre will be relighted just as
soon as the renovation work is completed.
Thomas F. Fi-iday, Comerford president,
said the reason for reviving the theatre
was that "basically the Binghamton Theatre
has always been the finest auditorium
in town and architectm-ally it be.st fits
the mode of present-day theatre design."
Seats will be spaced with a minimum of
40 inches between rows. New "rocking
chairs" will be installed on the mezzanine.
Seating capacity will be between 1,000 and
1,200. Equipment for 70mm projection
will be added, former boxes and stage
openings will be eliminated and the entii-e
front of the auditorium will be di-aped
from ceiling to floor with a versatile cui--
tain, exposing the screen to any desired
size and shape.
Brandt Named Chainnan
NEW YORK— H;nr.v Brandt has accepted
the chairmansliip of the presidents'
luncheon for Cinema Lodge, B'nai B'rith,
which will be held at the Hotel Astor April
21, according to A. W. Schwalbcrg, president.
Abe Dickstein, 20th Century-Pox
branch manager, was recently elected
president for the coming year. Howard
Minsky, Martin Levine, Jack Levin, Herman
Schleier and Noel Meadow will assist
Brandt as
cochairmen.
E-4 BOXOFFICE April U, 1960

1
between
. .
. . John
ALBANY
Qharles Brackett, Hollywood producer and
native of Saratoga Springs, was the
first guest to register in the 140-rooni
Gideon Putnam Hotel on the state reservation
after it reopened April 1 under the
management of Schine Hotels. Brackett
flew back to Hollywood. Attending the
evening premiere and dinner at the Gideon-Putnam
were J. Myer Schine, Mrs.
Louis W. Schine, David and Donald G.
Schine, Mr. and Mrs. Ross Higier, Seymour
L. Morris, James E. Benton, mayor
of Saratoga Springs and president of Benton
Theatres, and Monty Woolley. bearded
actor and a Saratogian.
Ida Kasper, WB manager's secretary, returned
to duty after a week's illness . . .
Walter Dyer, WB salesman attached to
the Boston exchange, made his oncemonthly
visit to this territory, trekking to
Howard Smidt,
the North Country . . .
former Paramount salesman, is buyingbooking
Albano's Drive-In at Ravena. and
ozoners operated by Joe Mirasolo in Lake
George Village, Crown Point and Pottersville.
Smidt is also reported selling radio
time for Universal Publicizers . . . Arthur
J. Newman, who managed the old Republic
office for years and who since its shuttering
has been handling independent product,
was a Filmrow visitor Monday.
Strongly supported by television and
newspaper advertising, "A Dog of Flanders"
was reported to have enjoyed substantial
business at Schine circuit situations
in Malone, Saranac Lake, Watertown
and elsewhere, as well as at Fabian
houses in Schenectady and Troy. It did
fairly well at the Stanley Warner Strand
in Albany, where a multifaceted promotion
was conducted by Manager Al Swett.
United Artists is expected to move into
new offices on the second floor of the RTA
Building at 991 Broadway within a week
or ten days. UA has maintained quarters
in the Strand building since it opened a
local subunit of the Buffalo branch. The
new location adjoins the Columbia and
Warner Bros, exchanges. Burt Topal is
Buffalo-Albany manager for UA, Milt Levins
is the local salesman, and Marcia Mc-
Lean is booker-office manager . . . Harold
Gabrilove, head of RTA Distributors and
former chief barker of the Variety Club,
and wife vacationed for two weeks in Miami.
While there, Gabrilove met G. David
Schine, president of Schine Enterprises.
Joe Miller's Menands Drive-In advertised
Tuesday i5t: "Due to High Water Conditions
Unable to Open Tonight! Will Reopen
Wednesday Night." The automobiler
is located on the Albany-Troy road near
the Hudson river. Albany, protected since
1930 by the giant Sacandaga Reservoir,
suffered only slightly despite the fact the
river was at 11 feet in Maiden Lane, the
highest level since the New Year's Day
flood of 1949.
Bob Case, onetime Kingston city manager
for Walter Reade jr.. subsequently
manager of the late Harry Lament's Sunset
Drive-In at Kingston, and for the last
several seasons director of Chaffee's Drive-
In near Newburgh, has assumed the managerial
post at Alan V. Iselin's Super 50
on the Schenectady-Ballston Spa road. The
. . .
automobiler. which accommodates some 1.-
000 cars, relightsd April 1. Case is a former
state trooper Mayor Erastus Corning,
District Attorney John T. Garry, II, and
Democratic state committee chairman
Michael H. Prendergast have been made
associate members of the Variety Club.
Formation of Star-Lit Drive-In Corp.
with its address at 55 South Manning
Blvd., Albany, was believed by Filmrowers
a prelude to operation of that undersky
near Watertown by Sylvan Leff. Leff, who
lives at the above location, had been negotiating
for some time to take over the
Star-Lit. Jules Perlmutter has operated it
for several seasons. Leff, whose Black
River Drive-In, outside Watertown has reopened,
also owns the Vail Mills Drive-In
Amsterdam and Gloversville>
the first-run hardtop Town in Watertown,
and the Highland and Rialto in Utica .
Nick Cornelius, who for years managed the
Community in Catskill—during lessee operation
by Fabian Theatres and then by
Brandt Theatres—has joined the Klein
Bros, drive-in organization.
ROCHESTER
Joyce Lunberg, cashier at the Cinema on
weekends, has accepted a position with
the Eastman Kodak Co. . . . The Monroe
held "Our Man in Havana" for a fourth
week . . . Loew's Manager Lester Pollock
is getting ready for his annual gala cartoon
show April 18.
Actor and singer William Warfield was
at the Paramount this past week to narrate
"Masters of the Congo Jungle" . . .
Warfield and Orson Welles are a team of
narrators for the picture which was filmed
under the patronage of King Leopold as a
true document of wild life in the most
remote reaches of the Belgian Congo.
Bausch & Lomb Optical Co. received an
award Monday from the motion picture
industry for the development of the Balcold
mirror. The mirror reduces much of
the heat generated by the projection arcs
striking the film as it passes through the
projectors. The award was made at a
banquet following the 32nd Academy
Awards ceremony . . . John Martina,
Cinema owner, brought back "The Magician"
for a limited engagement.
Herb Reuben Returns
SARATOGA SPRINGS, N. Y.—Herb
Reuben, who filled in here as manager of
the Community Motel four- years ago when
the regular manager was ill, has retui-ned
as manager of the Community Theatre on
North Broadway, only motion picture theatre
in this resort city. Reuben, a New-
York City native, managed Willie Howard,
welllcnown comic, for 12 years and signed
Joan Leslie to a Warner Bros, contract.
The Community is owned by Walter Reade
Theatres.
Red Hook Theatre Improved
RED HOOK. N. Y.—Roy Olson, ownermanager
of the Lyceum Theatre, has refurbished
the property. New seats have
been installed with more space between
rows, lobby and restrooms have been repainted
and new carpeting placed in the
lobby.
BUFFALO
J^rthur Krolick, district manager for
AB-PT, back from a tour of the Hollywood
studios, predicts motion pictures will
hit a five-year high in 1960. based on his
appraisal of films ready and pending. Krolick
also believes that the movies are sufficiently
sound at present to finance a
program of modernization of theatres. "It
already is under way in New York." he
said, "and I predict it will be general In
another year. Please note that my survey
covered all the studios."
Marvin E. Samuelson has taken over as
buyer and booker for the Dipson circuit
at the company headquarters in Batavla.
Samuel-son. who was associated with Warner
Bros, for a decade in Pittsburgh, succeeded
the late Andrew O. Gibson. In the
Buffalo area, Dipson operates the Bailey,
Star in Tonawanda and Abbott in Lackawanna
. F. Gunderman jr.. 53.
an attorney and talented musician, is dead.
Before beginning his law practice, he was
organist in Basil's Lafayette, the Riviera in
Tonawanda and the Strand and Cataract
theatres in Niagara Falls. He also was the
first organist at the Granada Theatre, the
deluxe Schine community operation in
North Buffalo.
Floyd Fitzsimmons, Warner publicist
who headquarters in Boston, was here
working with Manager Ben Dargush of the
Center Theatre on promotion for "Tall
Story." which opens April 16 in the Center
Rudi Bach. AIP salesman, is recuperating
. . . after an operation. Soon after
his return home, his wife suffered a stroke
and is now in the Deaconess Hospital . . .
Howard DaSilva, director, producer and
actor, appeared in a one-man production
of "An Evening With Sholom Aleichem"
the other night in the Assembly Hall of
the Buffalo Jewish Center.
Patty McCormack, whose voice is featured
in "The Snow Queen," substituted
here in personal appearances and interviews
for Sandra Dee, who was unable to
come to Buffalo because of illness. Arrangements
were made by George H. Mackenna,
general manager, Basil's Lafayette,
which house will play the U-I production
at Easter time.
It's no mystery why a portrait of Elmer
F. Lux has not been hung in the city
council president's office in city hall. The
solution is simple. Rep. Thaddeus J. Dulski
said the other day. It can be spelled
out in one word—cash. "And we can use
plenty of it." the congressman emphasized.
So far a fund of S168 has been raised to
pay for the $600 portrait of the former
industryite, who is a former president of
the council and a former manager of the
RKO Buffalo exchange and a theatre circuit
head. Dulski says Democrats and
friends of Lux are invited to contribute to
the fund.
Hellman Buys New Projector
NEW YORK—Tlie sale of a Centui-y
70 35mm projector system to the Hellman
Tlieatre, Albany, has been reported by
Frank E. Cahill jr.. vice-president in
charge of sales of the Century Pi-ojector
Corp.
BOXOFFICE April U, 1960 E-5

'Black Orpheus' N.Y. Run
Continued at Two Houses
NEW YORK— "Black Orpheus," winner
of this year's Academy Award as "best
foreign film of the year." will leave the
Plaza Theatre Wednesday USi after more
than 16 weeks at the east side house because
of a prior contractual agreement between
Lopert Films, the distributor and
operator of the Plaza, and United Ai-tists
Coi-p.. distributor of "The Fugitive Kind,"
which will open there April 14.
"Black OiTDheus" will move to the Ai-t
Theatre in Greenwich Village and the
Apollo Theatre on 42nd Street, Wednesday.
The final week at the Plaza saw the inevitable
boost in ticket-buying after the
Academy Awards were announced April 4.
The pictui-e opened in 33 other situations
across the countiT eai-ly in April.
"Room at the Top," staiTing Simone
Signoret, who won the Academy "best actress"
award, has been booked solidly for
the next month by Continental Distributing,
which is making up 150 additional
prints to meet exhibitor demands for
playdates, according to Carl Peppercorn,
vice-president in charge of sales.
Five New York First Runs
Add Extra Easter Shows
NEW YORK—Several Broadway first
runs will add extra performances before
and during Easter week to take care of
increased business during the holiday
period.
"Can-Can" at the Rivoli Theatre, which
has been playing a ten-performances per
week schedule, will give daily matinees
evei-y day dm-ing Easter week, stai-ting
April 17. Michael Todd jr. will also pre-
.sent his "Scent of Mystery" two times
daily at the Warner Theatre, 2:30 and
8:30, starting Satui-day
1 16) . Sunday performances
will be at 2:30, 5:15 and 8:00
p.m. The Radio City Music Hall opened
its doors at 7:45 a.m. Saturday i9i to provide
an extra early showing of "Please
Don't Eat the Daisies" and the 68th Street
Playhouse has started extra midnight i>erformances
of "When Comedy Was King"
on Friday and Saturdays and an extra
matinee show at 10 a.m. Saturdays to take
care of record business at the new firstrun
house.
Skouras Takes New York
Red Cross Drive Post
NEW YORK—Spyros P. Skouras, president
of 20th Century-Fox, has been named
chairman of the entertainment and motion
picture division of the 1960 American
Red Cross campaign in Greater New York.
Skouras has named John Shubert of the
Shubert Theatre as chairman of the legitimate
theatres division and Bernard Lenrow,
president of the American Federation
of Television and Radio Artists, as
The Red Cross
chairman of that division.
campaign, which began March 1, is seeking
$5,500,000 in this area.
Eric Johnston to Speak
PHILADELPHIA—Eric Johnston, president
of the Motion Picture Ass'n of America,
will address the Philadelphia Public
Relations Ass'n April 20 at the Benjamin
Franklin Hotel.
ACCEPTS TWO AWARDS—The All-
American Press award for best acting
in 1959 went to Paul Muni for his
role in "The Last Angry Man." Receiving
the award for Muni is Jonas
Rosenfield jr., right, Columbia Pictures
executive in charge of advertising
and publicity. Lee Posner of Ail-
American is shown presenting the a-
ward. Rosenfield also accepted an
award for Joseph N. Welch, who appeared
in "Anatomy of a Murder."
George C. Scott also received an a-
ward for his role in "Anatomy."
Bill Doll Reactivating
His Old Publicity Firm
NEW YORK—Bill Doll, after four years
of working exclusively with Michael Todd
and then with Joseph E. Levine, has reactivated
his 25-year-old publicity organization.
In addition to continuing to serve
as executive consultant on publicity for
Levine's Embassy Pictures and as general
press agent for Michael Todd jr's activities,
Doll will handle other entertainment and
industrial accounts.
Members of Doll's staff include: Dick
Williams, who has been associated with
Doll in publicizing most of the Michael
Todd attractions beginning with the New
York World's Fair in 1939: Midori Tsuji.
Todd's long-time executive assistant, and
Ira Mangel, who was director of national
ticket sales for "Around the World in 80
Days."
Benjamin Fete Chairmen
NEW YORK— Industry leaders have
been named chairmen of the Brandeis
University dinner June 7 at the Waldorf
Astoria Hotel which will honor Robert S.
Benjamin, board chairman of United
Artists. The chairmen are Barney Balaban.
Paramount president; Louis Nizer,
senior partner of Phillips, Nizer. Benjamin,
Krim & Ballon: Abe Schneider, Columbia
president, and Spyros P. Skouras, president
of 20th-Fox. Benjamin will be inducted
as a fellow of the university on the
evening of the dinner.
$40,000 in New Equipment
HUNTINGTON, N. Y.—Installation of
$40,000 in new equipment, including a
70mm projection system, has been completed
at the Ccntui-y Shore Theatre. The
only other theatre on Long Island equipped
to handle 70mm productions is in Syosset.
'Othello' Booked to Play
55th Street Playhouse
NEW YORK — "Othello," the Sovietmade
feature in color which Universal-International
is distributing in the U. S. as
part of the U.S.A. -U.S.S.R. cultural exchange
program, will have its American
premiere at the 55th Street Playhouse in
May following the theatre's current attraction,
"Jazz on a Summer's Day."
"Othello" will be the third of the seven
Soviet exchange pictures to be shown in
New York. "The Cranes Are Flying." distributed
by Warner Bros., is current at
the Fine Arts Theatre and "Swan Lake,"
distributed by Columbia Pictures, had a
seven week run at the Normandie Theatre
early in 1960. The others are: "The Idiot,"
adapted from the classic novel by Dostoyevsky,
which 20th Century-Fox will disstrlbute
in May at about the same time
that the company's "All About Eve" will
open in Moscow; "Circus Stars," which
Paramount will distribute: "Don Quixote,"
to be distributed by MGM, and "Quiet
Flows the Don," to be handled by United
Artists.
Rugoff & Becker to Book
For 2 More Theatres
NEW YORK—Rugoff and Becker, which
operates five first run art theatres and
several small neighborhood houses in New
York City, has added two more theatres to
its circuit, the new New Yorker Theatre
on Broadway at 88th Street and the Waverly
Theatre on Sixth Avenue and 3rd
Street.
Rugoff and Becker will serve as buying
agent in the selection and booking of films
for the newly renovated and renamed New
Yorker Theatre and will book the Waverly
Theatre in association with its president,
Sol Ravitz, who has joined the Rugoff
and Be.cker chain in the capacity of film
buyer and booker, as part of the buying
unit headed by Louis Lightstone.
Rugoff and Becker is planning to enlarge
its film buying activities around the
country. The chain now represents the
Uptown and St. Louis Park in Minneapolis,
the Apollo in St. Louis, the World Theatre,
Philadelphia, and the Scotia Theatre,
Scotia, New York.
George Waldman Handles
All Fanfare Releases
NEW YORK—George Waldman, New
York Independent distributor who handles
all American-International releases in
this territory, has been named to handle
distribution for all Fanfare Films releases
in the New York, Albany and Buffalo areas
by Joe Solomon, president.
Current Fanfare releases are: "Nature's
Paradise," "The Wicked Go to Hell," "Female
and the Flesh," "Cover Girl Killer"
and "Good Girls Beware."
New Amityville Theatre
AMITYVILLE. N. Y.—Under tlie leadership
of the Chamber of Commerce, community
merchants are planning special
promotions in connection with the opening
of the new Amityville Theatre on
Broadway. The theatre opening is scheduled
for May 4.
Tie
E-6 BOXOFFICE April 11, 1960

. . George
. . . Former
BALTIMORE
The Rialto, neighborhood, subsequentrun
house, inaugurated a new policy
of first-run films, according to Leon Back,
general manager for Rome Theatres. The
house was closed about ten days for
modernization, including spaced seats. Back
said the new policy is prompted by the
fact downtown theatres frequently are tied
up with long-playing pictures extending
from several weeks to months: also there
are films suitable for family patronage
which are not shown downtown since they
do not command the higher admission
prices. These would include what he terms
the "family and action-type pictures."
A special exception permit for an 800-
seat motion picture theatre in the Hillendale
section, just outside Baltimore's city
limits, has been approved by the Baltimore
County zoning commissioner. It will be
erected above an existing bowling alley.
Plans call for a two-story addition to the
present building. Petitioner for the permit
was Grant Investment Corp., owner of the
property.
Despite protests by the Allied Motion
Picture Theatre Owners of Maryland, the
Baltimore board of estimates has allotted
$13,000 to underwrite a musical production
"under the stars" in Memorial Stadium
during June. Exhibitors argued it is
improper to grant city funds to a private
group. Baltimore Starlight Musicals. Inc..
which will cosponsor "Brigadoon" with the
park board. Theatre owners further contended
rent-free use of the stadiimi for
two performances of the show would a-
mount to unfair competition with private
purveyors of entertainment.
The New Glen, which is Bob Gruver's
theatre at Glenburnie, is closed for remodeling
. . . Harold DeGraw. eastern shore
of Maryland exhibitor, was in town on
Frank J. Hurley has resigned
business . . .
his publicity post with Rappaport Theatres
. . . C. Elmer Nolte jr., head of Durkee
Enterprises, returned from a Florida
vacation with Mrs. Nolte.
Hayden Gentry and Percy Murphy, two
veteran boxoffice figures in Baltimore, are
in charge of the "Ben-Hur" boxoffice at
the Town . A. Brehm, manager
of the Edmondson Drive-In, has completed
arrangements for Easter sunrise services
to be held in his outdoor theatre . . Sid
.
Zinns, Columbia publicist, was here from
Washington.
Larry Mason, zone manager for JF Theatres,
reports house records are being
broken with "Once, More, With Feeling" at
the Charles Theatre. In the lobby an
exhibit has been iristalled showing work
by students of the Maryland Institute of
Art.
Richard Myerly Appointed
HAGERSTOWN, MD.—Richard Myerly
has been named manager of the Hager
Di-ive-In. A native of this town, Myerly
gained his first industry experience here
at the Hager Theatre 1950-1952. For the
past eight years, however, he has been occupied
with army sei-vice, followed by commercial
photogi-aphy experience m the
midwest.
Town Need for Theatre
Story of COMPO Ad
NEW YORK—How a town celebrated
the reo|3ening of lt« only motion picture
theatre after a fire is described in the
114th Council of Motion Picture Organizations
advertisement to app)ear in Editor &
Publisher. It appealed In the Saturday
1 2) issue. The headline was: "A Tlieatre
Is
Pi-ecious."
The ad reprints a news dispatch from
Benson, Minn. The DeMarce Theatre
there was rebuilt after a fire last Thanksgiving
Day. OwTier Paul John DeMarce
had not intended to rebuild because he had
been disillu.sioned by television competition,
but the townsfolk insisted. They
found that, lacking a theatre, many farmer
customers were sliopping in nearby
towrLs with theatres and that juveniles
were unliappy.
The reopening was observed by a banquet
attended by 60 leading businessmen
and municipal officials. The mayor said
television would never replace the theatre,
that the theatre was "part of Benson, part
of Main sti-eet's business." DeMarce was
glad he had yielded to public sentiment.
Berlo Contract Accepted
By National Amusements
HYATTSVILLE, MD.—The suit
of Berlo
Vending Co. against National Amusements,
Inc., has been settled out of court. The
suit was filed when National Amusements,
which bought the Queen's Chapel Drive-
In near here, refused to recognize as binding
on it a concessions contract entered
into by Berlo with Johnson & Saunders,
the previous owners of the drive-in. As
part of the settlement. National Amusements
agreed to recognize that the concessions
contract was of binding legal effect
on it as purchaser of the drive-in.
National Amusements is a subsidiary of
Northeast Drive-In Theatres of Boston.
Northeast Drive-In Theatres units handle
their own concessions.
Frank Florentine Named
Manager in Cumberland
CUMBERLAND, MD.—^Fi'ank Florentine
of tills city has been appointed manager
of the Strand Theatre by Harold Sliter.
Lexington. Ky.. division manager of the
Schine Theatres. Florentine succeeds
Foster Liederbach. who has been gi-anted a
leave of absence because of illness.
Florentine has had more than 35 years
of show business experience and had been
serving as assistant manager of tlie
Strand. His backgix>und includes performing
as a wire walker and stage managing.
Alex Pedro Buys Theatre
ST. JOHNSVILLE. N. Y.—Alex Pedro,
who ah-eady has done much renovation on
the long-closed Smalley Theatre here, has
purchased the building from Mi-s. Hazel
Smalley of Cooperstown. Pedro, operator
of the Dolgeville Family Theatre, plans to
reopen the Smalley early in May. He and
his family have done most of the renovation
on the Smalley, assisted by several local
fii-ms and skilled laborers who have
donated their- time so this community may
again have motion pictui-es.
PHILADELPHIA
HIvin Snyder, :)l. si-rviceman for the Berlo
Vending Company, was Injured when
he was pinned against the rear of his truck
by a PTC bus. Snyder stopped to service
a vending machine at the SW Broadway
Theatre at Broad and Snyder avenue when
the bus. which the driver had stopped to
turn over to another operator, started
rolling and struck Snyder, who was unloading
at the rear of his truck. He was
taken to nearby St. Agnes Hospital with
injuries of the lower abdomen and left
arm.
John I'urtcll, former manager of the SW
Wishart Theatre, is now at the Logan
Theatre, replacing Iz Perlin, who resigned
Vine Streeter Jack Harris has
given up his Valley Forge film studio ana
all Pennsylvania connections. All his activities
are now on the west coast. Harris
is now working on his fourth feature, "Rip
Van Winkle in the 21st century."
Former University of Pennsylvania law
student Martin H. Poll, coproducer of the
Buddy Hackett comedy, "Viva Madison
Avenue," currently at the Forrest Theatre,
also president of Gold Medal Studios in
is
New York City where several motion pictures
have been made in the past three
years.
The main office of the Philadelphia National
Bank. Broad and Chestnut streets,
had a special window display publicizing
the Academy Awards, featuring photos of
the winners and stills from the winning
motion pictures, also a lifesize wax figure
of Charlie Chaplin. A special sign read
"The City of Philadelphia can be proud
of the fact that this city had a motion
pictm-e studio (Lubin'st long before Hollywood."
Motion Picture Associates will sponsor
the Pennsylvania premiere of "Can-Can"
Sunday evening. May 1, at the Midtown
Theatre. Proceeds will benefit the organization's
welfare fund ... A Miss Greater
Philadelphia bathing beauty contest will
be held during May in six local Stanley
Warner theatres, the Orpheum. Broadway,
Logan. Benn. Midway, and 69th Street
Theatre at Upper Darby.
Fabian Named Chairman
Of Einstein Award Fete
NEW YORK—Simon H. Fabian, president
of Stanley Warner Corp.. has been
made chairman of the foui-th annual Albert
Einstein commemorative obseiTance
sponsored by the Albert Einstein College of
Medicine of Yeshiva Univei-sity. Awards
for achievement will be presented at a
dinner May 1 at the Waldorf-Astoria Hotel.
Pre^^ous recipients of the awards have
been Herbert H. Lehman. John Hay 'Whitney.
Marian Anderson. Carl Sandbm-g. Edward
R. Mm-row. Paul Muni and Archibald
MacLeish, among others.
Tazewell, Va., Closing
TAZEWELL. VA.—The Clinch Theatre
was closed permanently Satm-day night.
March 26. The T. D. Field ciixuit of Bristol,
which had owned and operated the
Clinch, has sold the building to a nonin-
puixhaser.
dusti-j-
BOXOFFICE April 11, 1960 E-7

. . Michael
. . UA
Cozza,
PITTSBURGH
because costs would be excessive, Erie
Parking Authority has not committed
itself to an off-street parking program at
the site of Shea's Theatre. The Erie property,
however, is up for sale ... As a result
of a redevelopment in the city's Manchester
district here, Browarsky's old Hippodrome
Theatre on Beaver avenue is
marked for destruction . . . Feature of the
annual summer film festival at the Pittsburgh
Playhouse will be D. W. Griffith's
classic, "The Birth of a Nation."
. . .
Associated's Harmar Drive-In at Harmarville
was closed a week because of high
water. No other theatre in the territory
reported to us suffered flood damage . . .
Max Summerville, manager of the Union
Theatre, Rimersburg, screened "Day of
Triumph" for church leaders and educators
last Saturday morning prior to exhibition
of this religious picture during
Holy Week . J. Boyle. 80, who
engaged in the theatre business in Johnstown
until he retired in 1952, died last
week at the home of a daughter in Castle
Shannon. He was the father of Allegheny
County orphans court Judge Hugh C. Boyle
and brother of the late Bishop Hugh C.
Boyle of the Pittsburgh Catholic Diocese.
The veteran theatreman was a survivor
of the Johnstown flood of 1889 and was a
former sheriff of Cambria County.
Joe Weinstein, who has joined the SW
booking department here, has been in the
industry 31 years, coming from Cleveland
where he had been buyer and booker for
Warner Ohio Theatres for ten years. He
started with Warners in Albany in 1934
after serving with Paramount Publix in
Buffalo for five years John Warren
of the Skyline Drive-In, across from the
airport at Parkstown Corners in the New-
Castle area, handed us a membership card
in the Parkstown Arena Roller Skating
Club which he and his brother George
Warren opened a few weeks ago near the
entrance to their outdoor theatre. The
sports arena got off to a grand start and
the Warrens are very much pleased with
the new building and business.
John Perry, former Belle Vernon exhibitor,
stopped to say hello . . . Mannie
Papas' lease at the Temple Theatre, Sheridan
district, expires at the year's end and
it will not be renewed, according to Filmrow
report . has not filled in for
Maurice "Red" Silverberg who left the
company, and Paramount has not replaced
Clifford "Kip" Smiley who returned to
MOVIE
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On Good Bond Paper-Up to 14 Features
At $11. first 1,000-Next 1,000 $5.75
SHIPPED IN 48 HOURS
A.D.V. AGENCY
(Offset Printers)
402 Miltcnberger St., Pittsburgh 19, Pa.
CO 1-0426—Phone Answers Day and Night
Cincinnati after only a few months here
. . . Bill Graner, veteran of Filmrow and
last with SG. now is weekend manager of
the Granada Theatre, Upper Hill district
. . . The third break-in in recent months
occurred at the Associated Theatres building.
The loss was $500 in typewriters, desk
sets, radios, etc. . . . George Tice of the
Twin Hiway Drive-In in the Grafton area,
said his antitrust litigation was being settled
out of court . . . Bill Nesbitt left the
General Pershing Theatre in DuBois, and
Frank Pullman was named acting manager.
George Petroplus, manager of the Rex
Theatre, Wheeling, W. Va., has a tieup
with local bus companies whereby bus
patrons are given a free ticket to the theatre,
to be accompanied by one paid adult
admission during the day of issuance Monday
through Friday. Such a deal encourages
bus riding, stimulates more visits to
downtown Wheeling, etc. The Rex Theatre
promotion got off to a good start March 31.
With a product shortage, Manos circuit
will close its 1.700-seat State Theatre,
Uniontown, for six weeks or two months
this summer. The Manos, seating about
1,100, will remain open as the only operating
indoor house in Fayette County's seat.
Donna Lynn, daughter of Mr. and Mrs.
Robert Higgins of Beaver Falls, is attending
an aeronautical school at Kansas City,
Mo., and operating a concession at the
Capri Theatre. Her father is the well-liked
manager of the Cook & Anderson Theatres
in Beaver County with headquarters in
Beaver Falls' Rialto Theatre.
Kel's Theatre Service took over licensing
and booking for the John Gardner outdoor
theatres in the Wheeling area, located at
Elm Grove and Short Creek, W. Va., and
Rayland, Ohio. The latter theatre in the
past was serviced from Cleveland exchanges.
Under C. C. Kellenberg's new operation,
this account will be handled from
Pittsburgh distributors.
Tomasetti Is Elected
lATSE Ninth V-P
NEW YORK—Joseph Tomasetti, business
agent of Film Exchange Employes
Local B-51 of this city has been elected
ninth vice-president by the International
Alliance on Theatrical Stage Employes. He
was chosen by the general executive board
at its semi-annual convention in Portland,
Ore., to fill the unexpired term of the late
Louis Wright of Dallas. He was associated
with 20th Century-Fox, Republic and
Bonded Film Distributing Corp. before being
elected business agent of the local.
Building Start Soon
MASSAPEQUA, N. Y.—Constmction will
start late this month or early in May on
the long-delayed 1,400-seat Massapequa
Theatre at Sunrise highway and Ocean
avenue. The Pnidential circuit theatre
will have steggered seating, wide aisles,
double seats, a full dimensional high fidelity
stereophonic sound and a supervised
nursery.
More Teamsters on Trial
For Film Service Bribery
PITTSBURGH—Shakedown cases in local
U. S. district court naming two Teamster
officials brought James R. Hoffa,
Teamster president, to this city this week.
Under indictment for unlawfully receiving
money to keep labor peace are Robert
"Barney" Baker, 44. St. Louis, and Theodore
"Teddy 44, for 11 years presi-
"
dent of Pittsbm-gh Teamsters Local 211,
Newspaper, Magazine and FUm Delivei-y
Drivers. Baker is accused of taking $525
from Exhibitors Service Co. 'ESCOi,
McKees Rocks, a film and freight distiibuting
firm. The union boss, who has shed
150 pounds of weight bringing him to about
300, says it isn't so. Cozza, who has directed
various strikes to tie up film delivei-y service
in this area, is accused of violating the
Taft-Hartley Act by unlawfully receiving
money 11 times from the Sun-Telegraph.
Prosecuting are U. S. Attorney Hubert
Teitelbaum and his assistant Daniel Snyder.
Several weeks ago in a Washington case,
Teamster Edward F. Weinheimer was sentenced
to a one to thi-ee year jaU term for
perjury. He had told a federal grand
jm-y last fall that he did not receive $2,000
from George F. Callahan jr., president of
Exhibitors Service Co. for labor peace in
1957.
Multilingual Press Gives
Awards for 1959 Films
NEW YORK—The All-American
Press,
a group of multilingual new-spapers, gave
their second annual awards for the motion
picture "bests" at a cocktail reception
at Alfredo's March 30.
"Ben-Hur" was named best motion picture
of 1959, Paul Muni and Audrey Hepburn
were named best actor and actress
for Columbia's "The Last Angry Man"
and Warner Bros.' "The Nun's Story,"
respectively. Billy Wilder was declared
best director for United Artists' "Some
Like It Hot." "Sapphire," distributed by
Universal-International, was named best
imported film and "Black Orpheus," distributed
by Lopert Films, best foreign
language film.
Lee Posner, director of the Ail-American
Press, presided at the presentations.
George Patrick Pleased
With Current Business
LAKE LUZERNE, N. Y.-^George Patrick
reports that he is well-pleased with the
way things have been running at the Lake
Luzerne Playhouse, formerly Bm-ts Theatre,
since he recently reopened the house.
The theatre had been closed for two years
prior to Patrick taking charge and supervising
a complete renovation.
"I am running Ruday-Monday with a
three-picture policy and a children's matinee
on Saturday." Patrick told Boxoffice.
"We give a door prize e\'ery Friday night
and are now in oin- eighth week of operation.
Business has been excellent. We are
phinning on running summer stock for
about 12 weeks, with a resident company
doing recent Broadway shows. We Will
re.sume movies in the fall, however."
Paramount's "Five Branded Women" is
the story of Jugoslav partisan fighters during
World War II.
E-8 BOXOFFICE April 11, 1960

NEWS AND VIEWS OF THE PRODUCTION CENTER
(Hollywood Office—Suite 219 at 6404 Hollywood Blvd.. Ivan Spear, WcstcTn Managm
Lancaster to Topline
In Two Hecht Films
HOLLYWOOD—United Artists
disclosed
that Burt Lancaster will be in two films
which Harold Hecht will produce for UA
release with the studio's financial backing,
thus apparently ending the split between
Lancaster and Hecht which occurred when
the two men broke up their joint production
company. Hecht-Hill-Lancaster, early
last
year.
The films are "A Matter of Conviction"
and "Man of Alcatraz," the former to be
a filmization of the Evan Hunter novel
with Pat Duggan set as producer under
Hecht's executive guidance. "Alcatraz." a
biographical picture which Stuart Millar
will produce for Hecht. was on 20th-Pox's
agenda but was dropped by the Westwood
lot when the Federal Prison Bureau refused
to cooperate.
* *
Patricia Owens has been signed for the
top femme role in "Hell to Eternity," Atlantic
Pictures production for Allied Artists,
in which her costars are Jeffrey
Hunter, David Janssen and Vic Damone.
Court Asked to Define
Warner-Garner Issue
HOLLYWOOD—A suit was filed in
superior court by Warner Bros, to determine
if the studio has the right to suspend
actor James Garner under the "force
majeur" clause in his contract. The complaint
includes a request for determination
by the court that the contract is binding
upon Garner and prohibits him from offering
his services to others.
The actor contends that failure of Warners
to pay any part of his salary abrogated
the contract. Warners contends that
although Garner is primarily a TV actor,
they have used him in theatrical films and
therefore the automatic suspension clause
in the Screen Actors Guild pact is an additional
reason for valid suspension.
Two AIP Dates
LOS ANGELES — The release date of
"Circus of Horrors." American International
color spectacle starring Erike Remberg
and Anton Diffring, will be May 11,
coinciding with saturation premieres in
Dallas, Los Angeles and San Francisco
territories. April 27 is the local satui-ation
date for AIP's "The Angry Red Planet,"
starring Gerald Mohr and Nora Hay den.
The film will open on that date in 21
L. A. metropolitan area theatres.
Committees Heads Named
For SMPTE Convention
NEW YORK—The Society of Motion
Picture and Television Engineers has issued
an adjusted list of committee chairmen
for its 87th convention to be held May
1-7 at the Ambassador Hotel. Los Angeles.
The theme will be "New Techniques for
Films. Television and Video Tape." The
new list follows:
Robert G. Hufford. Eastman Kodak, local
arrangements chairman: Ralph E.
Lovell. National Broadcasting Co.. vicechairman:
Edward P. Ancona, Motion Picture
Research Council: Howard R. Bell.
Mole-Richardson: Robert W. Bishop, Eastman
Kodak, and Glen R. Osborn, U. S. Air
Force, administrative assistants.
G. Carleton Hunt, General Film Laboratories,
banquet. Harry Teitelbaum. Hollywood
Film Co., exhibits. Dennis F. Godfrey,
W. J. German. Inc.. hotel arrangements:
Alan M. Gundelfinger. Technicolor
Corp.. luncheon. Don V. Kloepfel, General
Film Laboratories, projection: Daniel H.
Wiegant. University of Southern California,
public address and recording.
Jack Goetz. Consolidated Film Laboratories,
publicity. Russ Landers. GPL. transportation.
Arthur Johnson. Pathe Laboratories,
and Dick Rogers, Consolidated Film
Laboratories, auditors. Art Jacobs. Jack
Wrather Productions, registration. William
E. Gephart. GFL, motion picture short
subjects. Herbert E. Farmer, University of
Southern California, papers program.
Ferguson also declared that the Texas
association will join with any other national
exhibitor groups to stimulate production
and will look favorably on the programs
of such organizations as Motion
Pictm-e Investors. Inc. which has been
created to acquire stock in film companies
in order to gain a voice for exhibitors at
stockholder meetings. He also called for
stricter standards in self-regulation of motion
pictui'e material, both as to stoi-y content
and advertising copy and illustration.
Oscar Value Is Figured
At $1,000 at Theatre
HOLIiYWOOD—Exhibitor value of the
Academy Award Oscar was evidenced locally
as early as the midnight show following
the Monday night's Oscarcast. More
than 250 patrons showed up for "Black Orpheus"
at the Fom- Star boxoffice. The
pictm'e was voted as best foreign film.
Estimations placed the Oscar's effect at
least at $1,000 or more boxoffice gain over
what it was previously expected to di-aw.
The $9,000 earlier estimate for the week
was revised to $10,000 and more.
'Quare Fellow' Start
Next Fall in Dublin
HOLLYWOOD—Production on Irish author
Brendan Behan's play. "The Quare
Fellow." will begin at the Ardmore studio
near Dublin in early autumn, revealed producer
Jacqueline Sundstrum on her arrival
in Holly\vocd la.st week. Pi-ogress has
gone into high gear on the project, she
said. Arthur Dreifuss, with whom .she collaborated
on the screenplay, will direct
the drama.
"The Quare Fellow" will be released by
Famous Artists. Several majors are said
to be contending for the film. It deals
with the question of capital pimishment:
the setting is on death row in a prison.
HOLLYWOOD — Joseph Stefano will
.screenplay "First Ti-ain to Babylon." the
Max Erlich novel which Pennebaker-
Baroda Productions will produce as a Gary
Cooper starrer.
At the same time Herts-Lion selected
Fred Gebhardt and Gus Unger as producers
of 'In.^ide the Moon." with David Duncan
signed to write the screenplay.
Screenwriters Awards
Dinner Will Be May 6
HOLLYWOOD—The 12th annual Awards
dinner of the Writers Guild of America
West will be held May 6 in the Beverly
Hilton Hotel. Sketches written especially
for the dinner will be presented by a show
committee headed by Mel Shavelson. Richard
Collins is general chairman of the
dinner committee. Announced will be the
winners of the awards for the best written
American comedy, best written American
musical and American drama for 1959.
• * *
American International's "Girl on Death
Row. " a Viscount Films production, has
been accepted for entry in the Mannheim
Film Festival to be held in Mannheim,
Germany, from May 23 through 28. The
film stars Terry Moore and Debra Paget
and is reportedly the first American film
ever to be selected by the festival's board
of directors. Richard Bernstein produced
and Roy Del Ruth directed the picture.
M. H. Jacobs on Technicolor Board
HOLLYWOOD—Melvm H. Jacobs has
been elected to the board of directors of
Technicolor. Inc.. effective April 4. it has
been announced by John R. Clark jr.,
president and general manager of the
company. Jacobs is a vice-president of
Eversharp, Inc.
BOXOFFICE :: April 11, 1960 W-1

. . Alfred
. . The
. . Mel
"
Studio Production Notes
Blake Edwards May Film
Behind Iron Curtain
Blake Edwards is trying to secure permission
from the Soviet government to
film portions of "The Great Leslie," the
$8,000,000 independent film he will produce
in widescreen and color, behind the iron
curtain.
The story of "The Great Leslie" concerns
the rivalry of the title figure and Professor
Fate, two fictional characters who
are depicted as the world's two greatest
magicians and escape artists of the early
20th century. It will be filmed in the United
States and Canada, Germany, France,
Switzerland, Greece and Turkey, in addition
to the locations in Russia and the
Balkans.
Edwards will direct from his own and
Arthur Ross' screenplay and filming is to
get under way on May 1, 1961.
Al Glasser Will Score
His 125th Feature
Composer Al Glasser makes music for
the 125th time in a Hollywood feature
when he scores "Dual i«r the City," Associated
Pi-oducers, Inc. feature for 20th-
Pox release . . . Andre Previn and his wife.
Dory Langdon. have completed a tune
called "Par Away Part of Town," which
Judy Garland will sing in George Sidney's
"Pepe" for Columbia . Brenner
has signed to script "Kitten 'With a 'Whip"
for Universal-International . Rt.
Hon. Anthony Nutting, former British minister
and member of Parliament, will be
special assistant to producer Sam Speigel
and director David Lean on the motion
picture of "Lawrence of Arabia."
U-I Preparing 'Ashenden'
After a Long Shelving
Universal-International is dusting off
"Ashenden." a story based on 'W. Somerset
Maugham's novel which the studio has
owned for some years. To wit, Janet Green
and her husband, John McCormick, noted
British writers, were signed last week by
Edward Muhl, U-I vice-president in charge
of production, to write the screenplay.
"Ashenden" concerns international intrigue
against a background of 'World Wai'
I. It will be updated to the present time
and will be one of producer Robert Arthur's
top projects for 1961.
Go'wer Champion Director
For Harry Lauder Story
Dancer Gower Champion will turn to
directing for "Roamin' in the Gloamin',"
a biography of the late Scottish variety
star Sir Harry Lauder. To be filmed for
Associated British Films in England from
a screenplay by Graham Greene, Alec
Guinness is set to topline as Lauder.
Champion now is engaged in staging
musicals in New York and will leave for
London in July to prepare for the film.
Over at Columbia, producer Fred Kohlmar
isn't at all worried about the availability
of the star of his forthcoming production.
"The 'Wackiest Ship in the Army,"
in the face of the actors strike, despite the
fact that he just found and signed her.
After a worldwide hunt, Kohlmar found a
65-year-old "baldheaded schooner" to play
the title role in the film in Hawaii, where
the picture will be on location. Both the
ship and its owner, Martin 'Vitousek, were
signed to make their debuts in the film,
with Vitousek playing a sailor and acting
as technical advisor to star Jack Lemmon,
who will steer the ship.
Richard Thorpe Contract
With MGM 26th Year
Richard Thorpe remains at Metro-Goldwyn-Mayer
for the 26th consecutive year,
his contract option having been picked up
by studio head Sol C. Siegel. Thorpe's last
film for the Culver City lot was "The
House of the Seven Hawks," now in release
Ross Hunter has been set to
. . . produce "Midnight Lace" for Universal-
International and has left for London to
start two weeks of second unit location
work on the film . Torme will compose
and sing a title song for James
Clavell's Paramount production, "Walk
Like a Dragon" Adding to its contract
list,
. . .
Warner Bros, has signed Gary
Conway and Lee Patterson to term pacts,
making a total of 38 in the fold.
Dick Clark to Produce
Two Features for UA
Dick Clark and his manager, Marv
Josephson, will produce two pictures for
United Artists under Clark's Drexel Productions
banner. The deal is in addition to
the two already set for Columbia.
One of the provisions in the deal is that
Clark will use only new young talent in
all of his pictures, as he does on his television
shows. It has not yet been determined
which of them he will be in himself.
Z'X^ecutloe V^uio^le^6>
MGM President Joseph 'Vogel, to the
studio.
Producer Sam Spiegel, to Gotham.
Jonie Taps, Columbia Pictures studio
executive, returned following conferences
with home office toppers in New York.
Robert S. Ferguson, Columbia's national
director of advertising, publicity and exploitation,
from Phoenix for meetings at
the studio.
American International 'Vice-President
William G. Reisch, returned to New York.
Allied Artists President Steve Broidy,
back from a trip to Paris.
British Award to Disney
NEW YORK— "Seven Cities of Antarctica,"
Walt Disney three-reel short, has received
the British Film Academy award
for the best short shown in 1959.
AIP Finalizes 6 New
Foreign Franchises
NEW YORK—American International
has finalized franchise agreements for AIP
product in six foreign countries and set
out feelers for two others, according to
William G. Reich, vice-president in charge
of foreign distribution who recently returned
from a trip to Europe.
Sweden, Norway, Finland, Denmark and
Belgium are now serviced w-ith AIP product,
starting with the first under the new
distribution agreements, "Goliath and the
Barbarians," followed by "House of Usher"
in July and "Why Must I Die?" in September.
In London, "Goliath" has just been
booked on the Rank Circuit and "we ha\'e
licenses for the release of three films in
France, thi-ough independent distributors,
and will soon announce a franchise agi-eement
with one of the leading German distributors,"
Reich said. He mentioned that
distributors in Switzerland, Turkey and
Greece had also contacted him in regard to
releasing
AIP pictures.
Reich's assistant, Gerard Simon, left
Wednesday i6i for a thi-ee-week trip to
Africa, where he wUl visit Naii-obi, Ghana
and Liberia to investigate various inqviiries
regarding AIP distribution deals. He will
also visit Johannesbui'g to set up a changeover
in distribution. AIP now has four
productions in release in Australia through
MGM, "Goliath and the Barbarians,"
"Sign of the Gladiator," "Gunslinger" and
"Paratroop Command.
Richard Guardino, Latin-American supervisor,
left Sunday (lOi for a threemonth
tour of AIP franchises and to set
up a distribution agreement in Ai-gentina,
probably with the Rank Organization.
"With our new product and increased
penetration into heretofore difficult markets,
our worldwide boxoffice potential will
raise foreign income a minimum of 200
per cent over 1959," Reich said.
'Doomsday Men' Rights
Bought by Bill Castle
HOLLYWOOD—Screen rights to "The
Doomsday Men," a novel by J. B. Priestly,
have been purchased by producer-director
William Castle for filmization for Columbia
Pictures release. Castle recently completed
"13 Ghosts," which will be released
this summer by Columbia.
"
"Doomsday tells the dramatic story of
two men and a woman who sa\'e the world.
Robb White, associated with Castle on his
recent productions, will again be allied
with him on this picture.
Three additional books have been purchased
by Producer Sam Spiegel as source
material for his Columbia picture, "Lawrence
of Arabia," which David Lean will
helm. They are "Goodbye to All That"
and "Lawrence and the Arabian Adventure,"
both penned by biographer Robert
Graves, and Lawrence's own "T. E. Lawrence
to His Biographer Robert Graves."
George Sherman to U-I
HOLL'YWOOD—Gtxnge Sherman, under
a one-pictm-e-a-year nonexclusive contract
with Universal-International, checked onto
the lot to direct "Seven Ways From
Sundown." The upcoming film will roll
early next month with Audie Murphy
staa'red. Goi-don Kay is producing.
W-2 BOXOFFICE April U, 1960

^^ur Sincere l^onaratutat
^'
LonS
to
Ml iL WiinnerS
Of Jkb yea/.
W. J. GERMAN. Inc.
Jane Street 6040 North Pulaski Road 6677 Santa Monica Blvd.
Fort Lee Chicago 46 Hollywood 38
BOXOFFICE :: April 11, 1960
W-3

THAT
hoary observation anent the fellow
who constructs a better mousetrap
than his neighbor seems to have
been accorded new substance by the business
being enjoyed by 20th Century-Fox's
"Can-Can." which will be playing in approximately
a dozen selected situations by
the time these paragraphs get into print.
Critiques on the picture have been extraordinarily
varied. Many reviewers raved
about it as the carefree, brightly limned,
toe-tickling, frivolous, jet-paced parcel of
entertainment that it is. Others crucified
the offering for being too bawdy and suggestive.
True, the expertly fashioned
screenplay credited to Dorothy Kingsley
and Charles Lederer is dotted with naughty
lines and situations, but they are designed
to tickle the risibility of sophisticates and
are not sufficiently vicious to justify censorship
from any but the primmest of quarters.
Be that as it may. the proof of the public's
current celluloid taste is in the
shekels that roll into the theatre till. Within
three days after "Can-Can" had debuted
on a reserved seat policy at the local Carthay
Circle Theatre it had recorded an advance
sale in excess of $40,000. setting a
record for any photoplay ever booked into
that showcase, including the preceding
"Around the World in 80 Days" and "Porgy
and Bess." Reports indicate that it is doing
equally as well in the comparatively
few other cities where it has been unfurled.
Certainly there are many and good
reasons for the harbingers of stratospheric
business. Even back in the more opulent
era of the motion picture business when
every major company was dependable to
include one or more highly budgeted,
lavishly produced, spectacular, magnetically
cast musicals in its yearly product lineup,
the feature would have been generously
patronized and loudly acclaimed as a
monumental picture. In today's market,
strikingly reflecting as it does in every foot
the vast improvements that have embraced
filmmaking, where it will encounter virtually
no competition from photoplays of its
ilk, where incalculable hordes should be
starved for this type of escapist entertainment,
its appeal and financial possibilities
must be considered nothing short of mountainous.
One factor that permits the feature to
demonstrate, and with a terrific impact,
the superiority of the theatrical screen over
the stage or any other medium is the
utilization of the screen-flooding Todd-
AO photographic process and Technicolor
—both of which were never employed more
effectively.
But it is the cast that is the most noteworthy
constituent in establishing the
above-mentioned screen-over-stage transcendency.
It is headed by Prank Sinatra
and Shirley MacLaine. As a review of the
ledgers and the outcome of recent polls will
reveal, either of these popular troupers can
set a marquee ablaze and assure the dollars
and cents success of any picture in
which he or she is starred. In tandem, they
are well nigh invincible. Sinatra breezes
through his role as a lovable rogue with the
nonchalance that catapulted him to ranking
stardom, that unstudied sang-froid
that permits him to deliver a melody or a
murder with equal ease. Miss MacLaine reveals
talents as an actress, singer and
dancer that even her staunchest fans did
not realize existed. Her delineation of the
owner of a dance hall where the can-can
is illegally performed is by far the best
performance she has ever delivered. Maurice
Chevalier, wisely cast in a part that
permits him to act his age. and Louis
Jourdan praiseworthily bring up the histrionic
second line of defense.
There are not as many lushly mounted
and multitudinously cast production numbers
as were to be found in the filmmusical
of yesteryear, but those present compensate
in quality for what is lacking in quantity.
The staging of the can-can. which, despite
the subsequent advent of the Bikini, bathtub
scenes and strip-tease, is still arousing,
and one symbolical ballet number depicting
the downfall of Adam and Eve in
the Garden of Eden is alone worth the
price of admission.
Many of the kudos for the photoplay's
overall excellence must go to producer Jack
Cummings. associate producer Saul Chaplin
and director Walter Lang. Cummings
and Lang have had many years of praiseworthy
experience in the fabrication of
films and herein their knowhow and skill
paid off in spades.
"Can-Can" was photographed in both
Todd-AO and Cinemascope. Its roadshow
engagements will, of course, be in the former.
It may be several months before the
Cinemascope version is available to the
average theatre. But whatever the time
that thus elapses, here is a booking that's
well worth waiting for. And, Allah be
praised, it's going to be longer than that
if ever—before such superlative celluloid
can appear on television.
Railbirds thought that Universal-International
had attained the ultimate in
teaming profits-assuring characters of
past pictures in new ventures a la "Abbott
and Costello Meet Frankenstein" and
"Frankenstein Meets the Wolf Man."
Now comes Chanford Productions and
writer-director Frank Tashlin with an announcement
that they will make a featurelength
comedy to be titled "Snow White
and the Three Stooges." Which opens an
almost unlimited field for the idea boys
and title-thinker-uppers. Let it be hoped,
however, that no over-opportunistic film
fabricator comes up with one yclept "Eva
Marie Saint and the Three Little Words."
And a statistics-from-all-over dispatch
informs that the number of motion picture
theatres in Israel has risen to 210. an
increase of 15 per cent.
At least there are 210 situations in the
Near East that will book pictures starring
Elizabeth Taylor and other stars who are
taboo in Arab nations because of Semitic
connections or sympathies.
Continental to Coproduce
First Domestic Feature
NEW YORK—Continental Distributing
will coproduce its first domestic feature,
"Angel Baby," with Madera Productions,
according to Irving Wormser. president of
Continental, and T. F. Woods of Madera.
Shooting will start this month on location
in Georgia.
The film is based on the novel. "Jenny
Baby." and will present George Hamilton,
Mercedes McCambridge and James Dunn.
The actress for the title has not yet been
chosen. Hubert Cornfield will direct and
Gabriel Katzka is associate producer. The
story deals with a mute girl whose speech
is restored by a revival circuit preacher
and who is victimized by a promoter.
Irene Cuffe. Exhibitor
Switches to TV Acting
HOLLYWOOD — Irene Cuffe. formerly
the operator of the Lake Arrowhead Theatre
in Lake Arrowhead and the Palm
Springs Theatre in Palm Springs, has
switched from her work in the exhibition
field to become a performer. Originally an
actress in radio before she went into exhibition,
she has signed with a local agency
and has. so far, been cast in two television
series while still dickering on several important
motion picture roles.
The actress also ovms and operates the
Cuffe ranch in Lone Pine, Calif., a site
for many motion picture locations.
'Girl on Wing' by MGM
HOLLYWOOD— "Girl on a Wing" will
be filmed by MGM in a deal made through
Bantam Book editor Saul David. The idea
for the Bernard Glemser novel, treating
with airline stewardesses, was initiated
with David by Producer Jerry Wald. The
same kind of deal recently was worked on
"The Internes." Richard Freed tome
which Columbia will film. On this Wald
received a flat sum plus percentage of the
screen rights sale price. He is not financially
involved on "Girl."
23 Seek 17 Offices
H OLLY WOOD—Twenty- three
candidates
are competing for 17 offices In
the annual election of the Screen Extras
Guild. President Jeffrey Sayre is being
opposed for re-election by John Rice, and
recording secretary Evelen Ceder by Sandee
Marriott. The following officers are
unopposed: Paul Cristo. Tex Brodus and
Murray Pollock, vice-presidents, and treasurer
Kenner G. Kemp.
Karl Maiden to 'Impostor'
HOLLYWOOD—Karl Maiden has been
signed by Robert Arthur to star with Tony
Curtis in U-Ts "The Great Impostor." the
story of Ferdinand Demara. Maiden will
play the priest who hears Deniara's confessions
in tlie film.
Publicity to Linn Unkefer
HOLLYWOOD — Stan Maj-gulies has
named Linn Unkefer to the p

I
he
. . Mr.
'Ben-Hur' Continues
LA Lead With 285
LOS ANGELES — A burst of beautiful
warm weather, coupled with the local Oscar
excitement, sent grosses scurrying downward
for the week, only "Ben-Hur" with
285 per cent and "Can-Can" with 250
maintaining their previous high drawing
power. "Visit to a Small Planet" came in
with 150 to head the openers.
(Average Is 100)
Beverly Canon The Lovers (Zenith), 2 1 st wk. . . 95
Carthay Circle Con-Con (20th-Fox), 4fh wk. 250
Chinese Who Wos Thot Lody? (Col), 2nd wk. 160
Egyptian Ben-Hur (MGM), 19th wk 285
Fine Arts Rosemory (Cont'l), 2nd wk 100
Four Star Block Orpheus (Lopert) 225
Fox Wilshire Our Mon in Hovono (Col), 8th wk. 100
Hollywood, Loyola, Warner Downtown, Wiltern
and nine drive-ins Visit to o Smoll Plonet
(Pore); A Touch of Larceny (Pore), moveover
1 50
Hollywood Paramount Home From the Hill
(MGM), 4th wk 150
Iris, State and seven drive-ins Guns of the
Timberlond (WB); Carnival Story (WB),
reissue 85
Music Hall The Mouse That Roared (Col),
15fh wk 95
Orpheum, Pix and eight drive-ins Bobette Goes
To Wor (Col), various seconds 75
Ritz Scent of Mystery (Todd), 11th wk 150
Vagabond Poor But Beoutiful (Trans-Lux) .... 1 00
Vogue Kidnopped (BV), 2nd wk 75
Warner Beverly Suddenly, Lost Summer (Col),
15th wk 80
Warner Hollywood Search for Porodise
(Cineramo), 9th wk 85
Academy Awards Nominees
Dominant in Denver
DENVER— "Pillow Talk" and "Room at
the Top," as an Academy Awards combination
booking, held up very well in their
second week, leading the town with 200
per cent. "The Warrior and the Slave
Girl," aided by warm weather, came in
second with a nice
130 per cent.
Aladdin Pillow Tolk (U-l); Room ot the Top
(Cont'l), 2nd wk., Academy Award repeat run 200
Centre Once More, With Feeling (Col), 3rd wk.. . 90
Denham—Closed for remodeling.
Denver Guns of the Timberlond (WB) 90
Esquire The Mirror Hos Two Faces (Cont'l) . . 60
Lakeshore Drive-In The Warrior and the Slove
Girl (Col); 1001 Arobion Nights (Col), reissue.. 130
Orpheum Home From the Hill (MGM); Oklahoma
Territory (UA), 3rd wk 90
Paramount Sink the Bismarck! (20th-Fox); The
Rookie (20th-Fox), 2nd wk 125
Towne Our Man in Havana (Col), 6th wk 85
'Visit to a Small Planet'
Successful in Seattle
SEATTLE— "Ben-Hur" continued to pull
high grosses, winding up its ninth strong
week at the Blue Mouse with 400 per cent.
The only opener. "Visit to a Small Planet"
at the Coliseum, did 150 per cent.
Blue Mouse Ben-Hur (MGM), 9th wk 400
Coliseum Visit to o Small Planet (Para) 150
Fifth Avenue Smk the Bismarck! (20th-Fox),
2nd wk 100
Music Box On the Beach (UA), 8th wk 95
Music Hall Home From the Hill (MGM), 3rd wk. 75
Orpheum Sapphire (U-l), 2nd wk 80
Paramount Porgy and Bess (Col), 5th wk 90
Blumenfeld, Donohue Plan
Airer Near Novato, Calif.
NOVATO. CALIF—Jascph Blumenfc-ld
of Blumenfeld Theatres, San FYancisco,
and Donald F. Donohue. Novato Theatre,
have authorized the announ-jcmenl that
they have just about completed plan.s for
theii- proposed drive-in in North Mai-in.
The new drive-in will be on Highway 101.
south of here. Present plans calls for an
airer of 800-car capacity.
Simmon Levy. MPAA, Dies
LOS ANGELES—Simmon U'vy. for
many years associate director of the advertising
code administration in the Los
Angeles office, died of a heart attack
while vacationing in Florida April 2. Levy,
who joined the staff of the Motion Picture
Ass'n of America in 1933. has been retained
as a consultant since 1958. He is
survived by his wife. Mrs. Beatrice Levy,
and three sons, Robert, Kenneth and John.
Changes
Title
The Girl on Death Row (AlPt to WHY
MUST I DIE?
Bay of Naples iParai to IT STARTED
IN NAPLES.
Gullivers Travels iCoU to THE 3
WORLDS OF GULLIVER.
Duel in the City i20th-Foxi to THE
HIGH POWERED RIFLE.
$30,000 for "Goliath'
LOS ANGELES—American International
Pictui-es has allotted a $30,000 budget
for radio and TV campaign to precede the
April 20, 130-theatre opening of "Goliath
and the Barbarians" in Boston and surrounding
area. Exploitation will include
additional budgeting for daily press, outdoor
advertising and street ballyhoo by
Jack Walch. a local strongman.
Paul Pease Leaves Disney
HOLLYWOOD—Paul L.
Pease, treasurer
and member of the board of directors of
both Walt Disney Productions and Disneyland
Inc.. has resigned to join a company
outside the entertainment industry. He
has been with Disney 22 years.
A special TV featurette has been made
for William Goetz's "The Mountain Road.
a Columbia release.
LOS ANGELES
.
H mold .Srhuak, owner of the Kamona
Theatre, and a former partner of Fox
West Coast Theatres at Long Beach, now
publishes the Palm Desert Newsletter as
a hobby. His wife Esther Is the editor . .
.
The Lloyd Ownbys. National Theatre Supply,
were back from a three-week Honolulu
vacation and Mrs. Charles Bragg
is the longtime Fllmrow insurance
mani planed to Toledo to attend the ABC
Bowling Congress.
. . . Fred Stein,
Bill Hunter, associated with Jerry Purcell
of Sterling Film Distributors, planed
to London on business
president of Fred Stein Enterprises, has
taken over the Capri Theatre in San Diego
from Burton Jones. Floyd Thurston remains
as manager.
Sam S. Keller, Warner Bros, exchange,
has been appointed motion picture chairman
for United Cerebral Palsy's annual
drive which runs through May. Assisting
him will be Harry Novak of Air Dispatch.
Warners exchange will handle bookings of
special film trailer starring Paul Newman
to all major circuits and independent exhibitors.
National Screen Service is cooperating
in shipping and servicing.
A big bow to all the women of Variety
Tent 25 for the terrific job they accomplished
in selling tickets to their Moulin
Rouge show to benefit the Boys Club of
Variety.
70mm at Salt Lake Center
SALT LAKE CITY—An installation
of
Bauer projectors and Constellation 170
projection arc lamps has been completed
at the Center Theatre for the presentation
of 70mm film productions.
WHO MAKES GOOD,
LOW COST TRAILERS?
MPS! AND
FAST. TOO'
Motion Picture Service co.
125 HYDE . SAN FRANCISCO 2. CALIF. GERRY KARSKI. PRtS.
All Portland Programs
Draw Above Average
PORTLAND — Warm weather put a
dent in boxoffice business but once again
"Ben-Hur" continued as the leader with a
steady 250 per cent.
Broadway Home From the Hill (MGM), 2nd wk. 125
Fox—Who Was Thot Lady? (Col), 3rd wk 150
Music Box Ben-Hur (MGM), 9th wk 250
Orpheum Guns of the Timberlond (WB);
Elephont Gun (Lopert) 1 35
Paramount A Touch of Lorceny (Para); Heller
In Pink Tights (Para) 125
Heywood-Wakefield ouditorium choirs with the new "Contour"
formed rubber cushions assures "steady" customers ot
your boxoffice. Superbly comfortable regardless of how they
shift their weight or position. Available with adjustable
pilch bocks and self-rising hinges that operate perfectly on
any radius.
Se« them demonilraled at our nearest office.
B. F. SHEARER COMPANY
Over 600 major travel agencies will help
promote William Goetz' "Song Without
End," a Columbia release.
RELAX-RECLINER CHAIR
a si 19 tit pressure tilti the
bock to any desired pitch.
BOXOFFICE April 11. 1960 w-s

46'
.
Anaheim Commission
Okays Theatre Plan
ANAHEIM. CALIF.—A variance allowing
construction of a theatre in the southwest
corner of the Brookhm-st Shopping
Center at Ball road has been approved by
the Anaheim Planning commission. Approval
was given although it was shown at
the hearing that adequate parking had not
been provided.
Plans presented by the shopping center
showed 962 seats in the theatre, which will
be located at the edge of the shopping
center and adjoining a county tract of
single family homes.
Gerald Karski Company
Celebrates 25 Years
SAN FRANCISCO—Twenty-five years of
^ #
^\ll
Gerald Karski
successful operation as a motion pictm-e
production studio
specializing in theatre
trailers and television
commercials, is
being celebrated this
month by Motion
Picture Sei-vice Co.,
which is headed by
Gerald L. Karski,
president.
A quarter of a century
ago when Karski
bought the concern,
it was a small
theatre trailer company,
its business limited in scope and volume.
Today Motion Picture Service owns
its own building, maintains a film processing
laboratory, recording studio, modern
projection theatre, animation department,
cutting rooms, art department, sound
stage and executive offices. Its clients
are located throughout the coimtry and as
far distant as Hawaii, Central America,
Virgin Islands. Alaska and Iran.
Karski ihas gi-eatly increased the scope
of his sei-vices, particularly Ln the production
of television commercials for many
of the leading and advertising agencies
in the west.
Harold Zell, vice-president in charge of
all film production, joined Karski 15 years
PA5s9fe
seiHiinB
ago. He had headed his own film production
organization in the northwest. Besides
being an expert in the camera field, Zell
has won recognition as a sound engineer.
His skill as a producer has won distinction
for Motion Pictm-e Service Co. Among his
TomoiTow's
distinguished films are "Oakland . City Today." "San
. .
Fi-ancisco's
Ageleos Cable Cars," "China by the Golden
Gate." and "Men, Machines and Mountains."
Most of the staff have put in many years
of service. Boris Skopin, in charge of the
trailer department, has been with the
company 25 years and Gerald Patterson,
laboratory technician, has put in 17 years.
Others on the staff are Jack Green, secretary;
Jacqueline Gibson, head of the art
department, and Joe Winters, production
assistant.
Orville L. Jones Dies;
Tucson Theatre Manager
TUCSON. ARIZ.—Oi-ville L. Jones sr.,
50, manager of the Motor-Vu Theatre,
died of coronary thi-ombosis at a hospital
here Sunday, March 27.
Jones came here several years ago from
Tooele, Utah, where he had been manager
of the Tooele theatres and an ownei- of
the Radio Electric Co. He was a member
of the Church of Jesus Clirist of Latter-
Day Saints and a native of Utah.
Survivors include his wife; a son. Orville
jr.; two daughters. Mi-s. Ralph Bradshaw.
Tucson, and Mrs. Lester Clai-k; two brothers,
foiu' sisters and eight grandchildren.
MGM April Release
LOS ANGELES—"All the Fine Young
Cannibals," MGM production starring
Natalie Wood, Robert Wagner, Susan Kohner
and George Hamilton, will be released
this month. Michael Anderson directed
and Pandro S. Berman produced.
'Lover's Lane' to Filmgroup
LOS ANGELES—Roger Corman reported
acquisition by Filmgroup of Robert
Roark's production, "The Girl in Lover's
Lane," starring Brett Halsey and Joyce
Meadows. The film will be released nationally
May 1. Chai-les Rondeay directed.
n 2 years for $5 D
D Remittance Enclosed D Send Invoice
THEATRE..
STREET ADDRESS
TOWN ZONE STATE....
NAME
UpBa
1 year for $3 D 3 years for $7
POSITION.,
THE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo.
SAN FRANCISCO
"Mrs. Charles Black of Atherton, the former
Shirley Temple of Hollywood,
accepted appointment as national chairman
for the 1960 multiple sclerosis
Hope Chest campaign at a ceremony here.
She will lead some 250,000 volunteers in
the annual drive from May 8 through
June 19.
The city and county departments of
public works have cracked down on all
theatre A-boards and other sidewalk signs
which have been used for many years on
Market street. After notice was given, a
truck went down the street to haul away
any that had not been removed . . . On
a vacation from his Embassy Theatre,
Dan McLean and wife Irene spent some
time in Acapulco.
The Marin Motion Picture Council will
hold its annual spring luncheon and preview
Tuesday the 19th. according to an
invitation received from Mrs. Paul A. Hammer,
president. The preview starts at 9;45
at the Tamalpais Theatre, San Anselmo.
Standings of the Variety Club Mixed
Bowling League teams;
Teom Won Lost Teom Won Lost
Parsons . . . . 64 40 MPS 54 SO
BJockfield ..59Vi44'/2 Pisehotf . 2 S7Vj
Crest 591/2441/2 Crown 43 61
Concord ... .561/2 47'/, Blumenteld .33 71
The summer league will start May 2. playing
for 15 weeks. Anyone interested in
joining, contact Joddy DiMaggio at Allied
Artists, phone HE 1-2315.
The Ingmar Bergman boom is bursting
out all over the Vogue Theatre. The opening
night of "The Magician" at the art
house was described by director Irving M.
Levin as "the biggest thing ever . . . more
than 200 better than any previous opening
night."
Kiddies 5-Shows-for-$l
Makes Hit in Culver City
CULVER CITY. CALIF.—The second
series of popular kiddies Saturday matinees
is rolling merrily along at the Palms
Theatre, 3751 Motor Ave., as Jim Allen and
Merritt Stone, owners of the remodeled
theatre, are trying the experiment of preselling
a series of five such shows for $1.
Before the fu-st series starts! February
27, Allen and Stone met with representatives
of the local elementary schools and
the Westland Council PTA to explain their
plan and secure cooperation of the school
groups. The idea was to develop a special
program of pictures for children to run
each Saturday between 12 noon and 2
p.m., each matinee to be supei-vlsed.
The five-show series tickets are sold only
to children 12 and under. Junioi-s and
adults are admitted to these matinees only
when accompanied by a child.
The fij-st series included Five Pennies,
The Sheepman. The Invisible Boy. Fi-ancis
in the Haunted House and Tow Sawyer.
The current series, which ends April 30. is
made up of The Long, Long T:-ailer.
Snowfire. Forbidden Planet, The Littlest
Hobo and Ma and Pa Kettle on Vacation.
Arthur Miller and Frank E.
mspocthig location sites for
Mi.sfits."
Taylor are
UAs "The
W-Q BOXOFTICE April U, 1960

. . C.
. . John
. . The
DENVER
T\ L. Thomason, who operated the Rainbow
in Cope, Colo, for a number of
years prior to moving to Arizona several
years ago, has returned to Cope and will
reopen the theatre in April . Wallace
has taken over operation of the Belle
Drive-In at Durango from former owner
Ted Knox . E. McLaughlin, who operated
the Ritz at Las Animas, for many
years, has turned it over to the McMillion
brothers of Akron. McLaughlin is leaving
on an extended trip to Nigeria where he
will visit his daughter.
. .
Henry Friedel, manager for MGM, went
to Albuquerque but hurried back to work
on the "Ben-Hur" opening . Bob Warren
is the new manager of the Greeley Drivein
Theatre, working with Vern Hudson,
former manager who has joined Emmett
Charles Morehead, for
Savard, Inc. . . .
24 years a theatre manager for Pox Midwest
and Fox Intermountain Theatres, is
now traveling for Mayfair Pictures. Morehead
visited his old associates in Salt Lake
City, then traveled on to Denver to call
on the accounts.
"Can-Can" will open in the Aladdin Theatre
on a reserved seat basis. "Ben-Hur"
will open at the same time in the newly
rebuilt Denham Theatre, also on a reserved
seat basis . . . "Our Man in Havana"
went a sixth week in the Town.
Working around the Row were Frank
Aydelotte, Aggies Theatre, Fort Collins;
Mitchell Kelloff, Ute Theatre at Aguilar;
Larry Starsmore, Westland Theatres,
Colorado Springs; Herb Gumper, Lajara
Theatre, Lajara; Lem Lee, Motorena Drivein,
Greeley; George McCormick, Skyline at
Canon City; Wilbur Williams, Holiday at
Boulder; Ken Chism, Mines at Idaho
Springs; Sam Feinstein, Kar-Vu. Brighton,
and Eldon Menagh, Big Top at Fort Lupton.
PORTLAND
. . .
\A7'arren Bellinger and his wife, actress
Betty Lou Keim, hosted editors of
high school newspapers following a press
luncheon and screening of "Because
They're Young." in which Bellinger stars
with Dick Clark Both downtown theatres
and drive-in^ shared the first run of
"Wake Me When It's Over," which opened
at two United Theatres drive-ins and the
Orpheum.
. .
Rex Hopkins, Fox Evergreen manager,
and his wife left on an Oregon-California
Martin
trip in their new convertible
Poster came in from San
.
Francisco for
the opening of "The Lovers" at the Guild.
He is returning "The Cranes Are Flying"
to the Pine Arts.
Oregon Exhibitors to Meet
PORTLAND, ORE.—The Oregon Theatre
Owners Ass'n has scheduled a oneday
convention for April 27 at the Benson
Hotel here. Albert Porman, president, said
he expected Senator Wayne Morse to be
the principal speaker. The Oregon senator
is a member of the Senate Labor Committee.
So-Called Family Film Is Viewed
As Industry's Path to Oblivion
CLEVELAND—GeorKc Held, supervisor
of studio classes for youns people at the
Cleveland Museum of Art. has been appointed
associate editor, with Mrs. J. A.
Chase, of CinemaScoop, the monthly editorial
and review bulletin issued by the
Motion Picture Council of Greater Cleveland.
In his initial article, which appeared In
the March issue of CinemaScoop. Reid expressed
his views concerning motion pictures
in which he has great Interest as
"the most unique and original art activity
of the 20th century."
"The film today is more than great
family entertainment," he wrote. "T'V has
replaced the film as easily accessible family
entertainment. The recent change in
the character of our films is evidence of
this.
MOST ORIGINAL ART
"Of all the art activity of the 20th century,
the most unusual and original is
that of the film. In fact, it is an invention
of our century. Considering man's
artistic efforts as far back as the Egyptian
times, the appearance of a really new art
form Is an event in human history.
"Some authentic aspects of the film as
a true art form are: H) it is popular; (2)
it has a development from silent to sound
and color that can be studied; i3> it has
attracted serious practitioners—D. W.
Griffith, Eisenstein; i4i it has affected related
fields—the theatre and the dance,
15) and it has been another way man has
discovered to communicate with his fellow
men.
"These facts in spite of the rapid growth
of the medium are uncontestable evidence
that it is a serious art form, one which
has produced works of art and from which
we can expect continued significant work.
The fact that it is uniquely suited to the
artistic demands and conscious needs of
our times is further proof of its dynamic
qualities and special aptness for us today.
MANY FACETS TO FILMS
"To demand of such a vital artistic
medium that it produce only one sort of
product ientertaiimient> is to underrate
and to turn a blind eye toward an expressive
form of our times. The film as something
new in the 20th century needs support,
sympathetic appreciation and watchful
assistance.
"This puts a special responsibility upon
those who are interested in and anxious to
support the film. Our powders of support
and control should be continually reviewed
in the light of the duties reflected in these
powers. The danger being that we might,
out of the neglect of our responsibilities,
assist in destroying the thing we want to
encourage.
"The huge commercial entertainment
films are an obvious direction being taken
in our day to find a new reason for the
existence of the film. In our enthusiasm
for this sort of entertainment we may be
doing the film, in its more unusual aspects,
a great harm. The circus in America may
have preceded the film to oblivion along
this road of 'great entertainment for
everyone.' In our enthusiasm for mass ac-
ccplance of a movie we overlook the small,
expre.sslvc, artistic film which may very
likely be the most valid expression of our
century. We .should Iceep our eye on the
director, the actor or single movie that
have some special meaning for us. We
should encourage what we find exciting
and meaningful regardless of Its mass appeal.
"The film as great family entertainment
has an honorable position in the
industry, but few people concerned with
it seriously suspect that It Is going to be
remembered as such In the future when
our times artistically may be called "the
Age of the Film'."
SEATTLE
T^ark Shsridan. 20th-Fox manager, was
in Wanatchee fcr a special screening
of "A Dog of Flanders" at the Liberty . . .
Lowell Spiess was in from the Dayton
Drive -In . Ridgemont Theatre, an
art house, was robbed of $35.
Filmrow visitors included Joe Rosenfield.
Spokane; Mr. and Mis. Robert Bishop, the
Roxy. NewTX)rt: Ml", and Mrs. A. B. Olsen,
North End Drive-In, Eugene, and Jack
Barbe;-. the John Lee circuit. Ephrata.
Mill City, Ore., Closing
MILL CITY, ORE.—Vandalism by youth
of this area was a major factor leading to
a recent decision to close the Mill City
Theatre permanently, according to Bob
Veness. owner. The management had considerable
trouble with seats being cut and
acts of vandalism throughout the auditorium
and restroom areas. Veness said
lack of show attendance during recent
months due to so many other local activities
was another contributing factor leading
to his closing the house.
WAHOO b the
Ideal boxofFice attraction
to increase business on your
"off-nights".
Write today for complete
details.
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Oakton St. Skoklt, IlllnoU
BOXOFFICE April 11, 1960
W-7
1

Higher
Education .
Our Greatest
Tool"
OSCAR G.
MAYER
Chairman, Oscar Mayer & Co.
"During the last twenty years we have had dramatic evidence of what massive
research can accomplish. Every thinking American today is acutely aware
that our future welfare depends upon this vital activity.
"But sound higher education is the prerequisite of good research; it is vitally
important that our higher education be constantly improved, beginning with
our secondary schools. Higher education is the only means with which we can
mine our most valuable natural resource: the creativity of the human mind in
all fields, social and cultural as well as scientific.
"By supporting the college of your choice in its
efforts to provide the best
possible faculty and physical facilities,
which to shape favorably the future of America."
you are investing in the one tool with
L
J
If
you want more information on the problems faced by higher education, write to:
Council for Financial Aid to Education, Inc., 6 E. 45th Street, New York 17, N. Y.
Sponsored as a public service, in cooperation with the
v'/
HIGHER EDUCATION
*\««N0
Council for Financial Aid to Education
KEEP IT
BRIOHT
*

Newcomers Give Lift
To Chicago Grosses
CHICAGO—With the arrival of the first
signs of spring, several newcomers produced
signs of very good business in Lioop
movie houses. This included "Visit to a
Small Planet" at the Roosevelt, "The Unforgiven"
at the State Lake and "Heller
in Pink Tights" at the Garrick. "Black
Orpheus" had an auspicious opening at the
Surf Theatre on the near north side. Requests
for tickets to all "Ben-Hur" performances
took a decided upward turn.
Business had been excellent but the attraction's
popularity increased following Academy
Award night.
(Average Is 100)
Carnegie The Mouse That Roored (Col), 16th wk. 130
Chicago The Gazebo (MGM), 3rd wk 185
Cinestage Scent of Mystery (Todd), Mth wk. ..165
Esquire Chance Meeting (Para), 3rd wk 170
Garrick Heller in Pink Tights (Para) 185
Loop ^Pillow Talk (U-l), Imitation of Life (U-l),
reissues 1 75
McVickers Windjommcr (NT8.T), 15th wk 160
Monroe Comanche Station (Col);
Cell 2455, Death Row (Col), reissues 145
Oriental Sink the Bismarckl (20th-Fox), 2nd wk. 210
Roosevelt Visit to a Small Planet (Para) 220
State Lake The Unforgiven (UA) 230
Surt Block Orpheus (Lopert) 200
Todd Ben-Hur (MGM), 1 5th wk 240
United Artists Our Man in Havana (Col),
3rd wk 180
Woods Home From the Hill (MGM) delayed in
2nd wk. by stagehand dispute
World Playhouse The Cranes Are Flying (WB),
4th wk 175
'Diary of Anne Frank' 125
As Indianapolis First Run
INDIANAPOLIS—Business generally was
in the moderate range, but "Ben-Hur" held
up well in its sixth week and "The Diary
of Anne Frank" opened with a substantial
125 per cent. The reissue of "Samson and
Delilah" did well, with 135. Some changes
were postponed as managers waited to
learn results of the Academy Awards show
Monday night (4).
Arlington Porgy and Bess (Col), 2nd wk 110
Cinema Sins of Casanova (Times);
Yesterday and Todoy (SR) 100
Circle Seven Thieves (20th-Fox);
The Rookie (20th-Fox) 115
Esquire The Diary of Anne 1 25
Frank (20th-Fox) . . .
Indiana Samson and Delilah (Para);
Ulysses (Para), reissues 135
Keith's Suddenly, Last Summer (Col), 5th wk. ..100
Loews— Home From the Hill (MGM), 3rd wk 125
Lyrlc^Ben-Hur (MGM), 6th wk 250
'Bismarck' Creditable
1G5
In Kansas City Opening
KANSAS CITY — Only two new bills
came into the first-run houses. "Sink the
Bismarck!" opened at the Uptown and
Granada, Fox Midwest houses, and ran up
a good gross, so was being held another
week. "Heller in Pink Tights" was not so
good at the Paramount, playing with the
Russian documentary, "Circus Stars," so
was not held. "Suddenly, Last Summer"
ended a seven-week run at the Missouri
doing average business, and "The Boy and
the Pirates" is coming in for a week. Exchanges
are preparing to take advantage
of the Academy Awards publicity by reissuing
pictures. United Artists has a subsequent-run
combo, "Hole in the Head"
and "Some Like It Hot.
Capri Ben-Hur (MGM), 10th wk 200
Kimo The Mouse That Roared (Col), Mth wk. .120
Midland Home From the Hill (MGM), 2nd wk. . .145
Missouri Suddenly, Lost Summer (Col);
Hell Bent for Leather (U-l), 7rh wk 100
Paramount Heller in Pink Tights (Para);
Circus Stars (Para) 95
Plaza Solomon and Sheba (UA), 4th wk 125
Roxy Who Was That Lody? (Col), 6th wk 90
Uptown and Granada Sink the Bismarck!
(20th-Fox), plus Hell Bent for Leather (U-l)
at Granada only 165
PREVIEW HOME FROM THE HILL'—The Essaness Lake Theatre in Chicago
suburban Oak Park was the scene of typical Hollywood gaiety and excitement
when MGM held a sneak preview of "Home From the Hill" prior to its midwest
premiere at the Woods. .Vmong the many guests were, left to right: Clarence Keim,
MGM manager; Henry Kemp. Essaness district manager; Ralph .Smitha, Essaness
general manager; Emile O. Bloche, president of the Oak Park Chamber of Commerce,
and Ralph Schoenig, Lake Theatre manager.
Ken L. Dickinson Reopens
Remodeled Dolton House
RIVERDALE, ILL.—The Dolton Theatre
in suburban Dolton. marked throughout
most of the last 12 months for conversion
to another business, has been reopened under
the guidance of Kenneth L. Dickinson,
with Frank Dagne, school principal at
Lincoln, as house manager. The theatre
had been closed since March 23, 1959.
Dickinson installed a new screen and
new projection equipment prior to the
reopening. The auditorium and lounge
were redecorated and the remainder of the
house renovated. For the present the theatre
will operate only on weekends.
When the theatre was closed in 1959.
Fritsche, Herzog & Stadtt, the owners,
planned to remodel the building for another
type of business. However, public
opinion and sentiment influenced the owners
to wait to see if a turn in motion picture
attendance across the country would
make practical the eventual reopening of
the house. Better theatre grosses in recent
months encouraged the owners to place
direction for reopening the house in Dickinson's
hands, resulting in the reopening.
Dickinson has operated theatres in
Homewood, 111., and Highland. Ind.. and
in other situations in the south suburbs
of Chicago since 1937. except for the World
War II years.
Indiana Manager Honored
WHITING. IND.—Jed Prouty. manager
of the New Hoosier Theatre, was among
local businessmen presented with Better
Business Facilities certificates at a recent
Chamber of Commerce banquet. The certificates
are presented annually in recognition
of businessmen who provide better
business facilities for the people of Whiting
and Robertsdale. Prouty's certificate
was in recognition of his recent remodeling
of the New Hoosier Theatre.
British art director William Andrews has
been signed for Columbia's "Mysterious
Island."
Woods Picketing Case
In Hands of NLRB
CHICAGO—The Woods Theatre, closed
briefly with the opening of "Home From
the Hill" when projectionists balked at
crossing a picket line of stagehands, was
opened when the matter was taken to
court, but was shuttered a second time
when no legal intervention was obtained.
At the time of this writing early in the
week i5i the Woods remained closed. The
pickets were established when Local 2
made demands on Jack Belasco. managing
director of the Woods, that he hire stagehands,
and Belasco refused.
Judge Walker Butler in superior court
declined to grant the Woods Amusement
Corp. a temporary injunction against the
picketing, after which Joseph D. Black,
attorney for the theatre, asked the National
Labor Relations Board to obtain the
injunction. Judge Butler ruled that he cannot
hear the case unless the NLRB decides
it will not assume jurisdiction.
Belasco said the theatre had not employed
stagehands in the past and does
not need them. "We refused to be victimized
by featherbedding practices. " he declared.
The Clark. Garrick and Monroe, other
Loop theatres, do not employ stagehands.
Joseph M. Jacobs, attorney for the local,
said the picketing was "informational" designed
only to advise the public that the
theatre refuses to hire stagehands.
"The Woods is the only Loop theatre of
its size which refuses to hire stagehand
employes." he said. "We want the Woods
to hire three stagehands. They are needed
to repair seats, raise and lower fire curtains
and turn on and off the lighting."
Cooking School at Theatre
HARRISBURG. ILL.—The Orpheum
Theatre was the scene of a two-day cooking
school sponsored by the Daily Register
and local merchants. The school was conducted
by Susan Lowe.
BOXOFFICE :: April 11, 1960 C-1

parade
. . . The
. . Arthur
. . Joe
Downtown Council Gives Chicago
'Snow Queen Warm Debut
SOUTH BEND, IND.—With the Downtown
South Bend Council, which numbers
more than 800 merchants, professional
men and business executives, sponsoring
the event, nearly everybody in town got
into the exploitation act boosting the gala
"Snow Queen" world premiere at the Colfax
Theatre April 1.
The buildup was started more than three
weeks in advance by Ben Katz. U-I publicist
out of Chicago.
There was a merchants display window
contest, which was climaxed March 28 with
judging of the many entries by a "Snow
Queen" committee. There was a round of
dinners, parties, civic affairs and a parade.
Newspaper representatives from Chicago
were in town on a premiere junket. It was
a gay time for the many people in this
area of Danish extraction.
Mayor Edward P. Voorde was a hearty
leader in all premiere promotions. The
week starting April 1 was proclaimed as
WAHOO it
the
Ideal boxoffice attraction
to increase business on your
"ofF-nlghfs".
Write today for complete
details.
Be sure to give seating
or cor capacity.
HOLLYWOOD AMUSEMENT
CO.
3750 Ookton St. • Skokl*, Illinois
THEWSTRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Everything for the Theatre"
1 2
1
"Snow Queen" Week and all citizens were
urged to support the motion picture version
of the famous Hans Christian Andersen
fairy story.
Patty McCormack, who does the voice
of one of the leading characters in the
film, was in town three days and headed
the Saturday which wound
up the festivities. Present were Gov. Harold
Handley of Indiana, Henning Svanholt of
Chicago, Danish vice-consul.
The South Bend libraries distributed
20,000 "Snow Queen" bookmarks. Dr. Alex
Jardine, superintendent of schools, permitted
the mailing of "Snow Queen" Study
Guides to 900 teachers over his signature,
with a request that the material be used
in a classroom study of the film. The
Downtown Council mailed promotion material
to more than 1,618 schools in the
northern Indiana and southern Michigan
area.
Three TV stations, each with its affiliated
radio station, broadcast news about
the premiere.
Broadcasters Debate
Mess and Its Meaning
CHICAGO—Several thousand broadcasters
gathered at the Conrad Hilton and
discussed problems which they called the
most critical in the industry's annals.
Present at the 38th annual convention
of the National Ass'n of Broadcasters were
executives representing individual stations,
the networks, film and tape syndicates,
packaging firms and the government. Much
of the talk revolved around the scandal
that mushroomed from the triple-blast explosion
of rigged shows, payola and plugola.
The government and industry investigations
into these areas are currently in
second gear, with further tremors expected
during 1960.
Adding to the confusion was the absence
of two former leaders in the field.
NAB President Harold Fellows died a
month ago, shortly after testifying before
the FCC in Washington.
John C. Doerfer resigned under fire as
FCC chairman last month after it was
disclosed that he had been the vacation
guest of the head of a radio-television
chain. He has been replaced by Fi-ederick
W. Ford.
The discussions centered on these three
areas— the "mess" of 1959 and its shattering
of the industry's image in public
opinion: the threat of government interference:
recently imposed restrictions on
program content and advertising matter.
php Variety Club will give a "Nat Nathanson
Night" dinner at the New Glass
Hat in the Pick-Congress Hotel Saturday
night 1 16 1. Nathanson is one of the most
active club members, giving freely of his
effort and energy for the benefit of 'Variety,
and always has cooperated in every
charitable activity. William G. Margolis,
chief barker, is the dinner chairman, assisted
by Vic Bernstein, manager at Allied
Artists, with 76 barkers and Mrs. Cora
Berenson, president, and five past presidents
of the Women's Variety Club of Illinois,
serving as additional committee
members.
The Biltmore Theatre featured "Inspector
Anatol" in an all Polish program . . .
David Wallerstein, president of Balaban &
Katz, served as a panelist at the Chicago
Sun-Times annual Career Conference. He
and Carol Channing discussed professional
entertainment . . . Harriet Stone, who was
secretary to the late William Hollander at
B&K. is now at the Alexander Film Chicago
office.
Ben Eisenberg, Filmrow salesman, retired
from Warner Bros, following many
years of service ... Si Greiver was appointed
to handle the booking for the 53
Drive-In being opened by the Schoenstadt
circuit.
.
Max Roth of Capitol Films and wife returned
from a Florida vacation . . . The
Dunes Drive-In held "Mom and Dad" for
a second week. This drive-in is operated
by Stanford Kohlberg with Abe Fischer
as manager . . Great States reported
weekend business in downstate theatres
was very good . Goldberg. B&K
vice-president, and wife are on a tour in
Mexico.
According to reports from Sid Cooperman's
Broadway Building Corp.. the
Broadway Strand will be converted into
a bowling alley . . . Mayme Ada Teller, 71,
died in Bronxville. N. Y. She was the widow
of Henry Teller, musical director for B&K
25 years . . . Elmer Balaban of H&E Balaban
has been named a sponsor for the
Easter Seal appeal di-ive in this territory
California Theatre is doing well
with foreign films.
Ray Kramer, veteran theatre worker
here, plans to move to a new home in
Spooner, Wis. . Pasternak came to
town to herald his latest. "Please Don't
Eat the Daisies," opening Friday il5i at
the Chicago Theatre.
Trailer Compcmy Formed
CHICAGO — The Trailerchrome Corp.,
39 South LaSalle St., was organized by
W. H. Smith for the production of motion
picture trailers for theatres and other
amusements.
JonnAiviC
BOONTON, N. J.
Large Core
Greater Crater Area
MAXIMUM LIGHT
Jcw%n\f Dittributed
in Illinois— Kaylinc Compony, Chlcogo^Webster 9-4643
Poromcl Electronics, Chicago—Avenue 3-4422
in Missouri—Missouri Thcotrc Supply Compony, Kansas City— Bolt
more 1-3070
Natlonol Theatre Su pply, St. Louis—Jefferson 1 -6350
C-2 BOXOFFICE April 11, 1960

. .
ST. LOUIS
Ctuart Phillip Krwin jr. of New York City,
was married to Miss Josephine Calhoun
Noel here Saturday i9>. The groom
is the son ot actor Stuart Erwin of Beverly
Hills . . . Johanna A. Vogler (nee
>
Tubbesing , a member of the treasurers
and ticket sellers Local 774. died recently.
She was the wife of Arthur G. Vogler .
Frank Thomas of Allied Artists was In
from Kansas City.
Seen along Filmrow were Albert Smith.
Nashville. 111.; Mr. and Mrs. Herman Tanner,
Vandalia. 111.: Otto Ingwerseir, Montgomery
City, Mo.: Otto Bebermeyer, Centralia.
Mo.: Louis Odorizze, Mount Olive
and Staunton. 111.: Leon Hoofnagle. booker-buyer.
Commonwealth Theatres, and
Tommy Shaeffer, Grandee Drive-In, Sullivan,
Mo.
The Midway Drive-In at Cynthiana, Ky.,
has returned to its original owner, Louis
Marcks. It will be managed this year by
Mr. and Mrs. "Buck" Piercefield of Palmouth,
Ky.
Cancer Films in Mexico
MEXICO, MO.—Women of Audrain
County were admitted free to two showings
of films dealing with cancer at the
Liberty Theatre. The American Cancer
Society, with the participation of the Audrain
Hospital auxiliary, sponsored the showings.
Dr. Ned Rodes of Mexico was present
to answer questions submitted in writing
by women attending the sessions.
Indianapolis Theatre Dark
INDIANAPOLIS — The 32 - year - old
Fountain Square Theatre on the south side
has been closed, and the building wiU be
remodeled at a cost of more than $300,000
into a variety store to be occupied by the
Woolworth chain. The closing house leaves
only one theatre, the Gaxfield at 2203
Shelby, in that section of the city. The
Garfield is open only on weekends.
H
U

. . . Eric
. . Patrick
. . Glen
Drive-In
KANSAS CITY
JJorris Cresswell, United Theatres Owners
Ass'n secretary, is working with the
police to clarify the signs at the corner
of 18th and Wyandotte which have brought
several undeserved tickets to car parkers
Green, office manager at 20th-
Fox, was in Wichita . . . Chick Evens,
publicist, says that he and Don Walker,
Warner Bros, publicist who is on the industry
committee with Chick, had splendid
cooperation this year from newspapers,
radio and TV stations on Academy Award
material sent out. The St. Joseph newspaper
and the Kansas City Star used
spreads, and newspapers in smaller towns
used stories. Theatremen did a great job,
Chick said, with guessing contests on the
winners.
Around 50 industryites paid tribute to
Richard P. Brous, James J. Long and C.
A. Chet" Hylton, Chree fonner Fox Midwesters.
The Motion Plctm-e Ass'n of
Greater Kansas City was the host of the
buffet dinner Wednesday evening (6) at
the Ranch Mart shopping center commun-
ity hall. Abbott J. Sher, MPA president,
presented solid gold initialed cuff links to
each honoree. Brous, who resigned as division
manager in charge of theatre operations
for Fox Midwest Theatres, Inc., has
not yet made future plans. Hylton, former
buyer and booker, -will join Long's theatre
ciixuit in Ottawa, Fort Scott and lola,
Kas.. managing the Plaza in Ottawa. Long
formerly was Fox Midwest district manager.
Darrell Presnell of Fox Midwest and
Tom Bailey. MGM branch manager, did a
grand job at the door and tending bar.
Columbia District Manager Ben Marcus
was in Des Moines . . . Tom Baldwin,
Columbia manager, went into Research
Hospital Friday 1 1 1 for examinations . . .
Harry Hamburg, Paramount manager,
says saturation campaigns will begin on
"The Ten Commandments," April 27, and
on "Visit to a Small Planet," May 1 . . .
The family of Bob Williams, new Paramount
salesman from Dallas, who has
been here since February 29, moved to
their home in Prairie Village. He has a
wife and two boys, 7 and 8.
Chris says the firm will soon have small
Roto-Grilles ready for the trade where
space is at a premium . . . Marvin Goldfarb.
Buena Vista district manager from
Denver, came in Tuesday 'Si to stay the
rest of the week working with Tommy
. . Mrs. F. F.
Thompson, local manager .
Chenowith of Bethany, Mo., is reported
in a Kansas City hospital for surgery . . .
C. H. Speckman, RCA Service field engieneer
stationed at Manhattan, has recovered
from surgery and started back to
work April 4.
The new manager of the Kansan Theatre
and the Fredonia

Radio in Memphis Airs
Two Hottest Subjects
MEMPHIS—Censorship and movie segregation
held the spotlight in Memphis.
A three-member panel—Mrs. Ethel Venson,
C. O. Horton jr.. attorney, and David
James, radio station
WDIA vice-president
—protested in a public forum on WDIA
that Memphis censors should not have
banned "Island in the Sun," which deals
with interracial romance.
Censorship of movies should be left to
the individuals, John Mason Brown, dramia
critic and author, told the Executives
Club. "I hate censorship," he said. "Who
can say to another man, 'You can't see this
or you can't read that?' It's up to the individual
to decide."
David S. Cunningham, president of local
branch of NAACP, suggested that all
Negroes stay at home from segregated picture
shows on Mondays and Thursdays.
He made the suggestion at the NAACP
meeting at Mount Olive Cathedral. The
NAACP had already decided to stay away
from downtown Memphis on these two
days in protest of segi'egation of librai-ies,
schools, parks, etc.
"Let's make the stay-home on Mondays
and Thursdays complete," said Cunningham.
"Let's stay home from pictui-e shows
which segregate Negroes to the balcony at
all times," he said. That includes all first
runs. Neighborhood theatres have no
balconies but there are several neighborhood
theatres for Negroes.
And there was censorship of advertising
too. "Jack the Ripper" opened at Malco
Theatre. Both local newspapers refused
advertising on the film; both left it out of
their daily listings of times of shows of
first runs, and neither published a review.
The censor boai'd had permitted the film
to be shown only after admitting they
didn't think they could make a ban stand
up in court.
Exhibitor Oris F. Autry
Dies in North Carolina
MOUNT GILEAD, N. C—Oris F. Autry,
47, who owned and operated the local
Gilmont Theatre and the Dixie Theatre
in Troy, died recently in North Carolina
Baptist Hospital in Winston-Salem.
Autry's initial experience in exhibition
was at Coats, where he owned and operated
a theatre during the years between
World War II and the Korean conflict.
Autry, who was in the U. S. Marines 15
years served for 37 months in the European
theatre of operations during World War
II, being discharged as a major following
that war. He was recalled to duty in 1950
and served two years in Korea.
Survivors include his wife Magelene,
daughter Cheryl and his son Robert. His
stepmother and three sisters also survive.
UA to Back Two in Italy
HOLLYWOOD—United Artists will finance
two spectacle features to be produced
in Italy by Raymons Maffa. The first is
titled "Theseus and the Minotaur" and
the other is untitled as yet. Screenwriter
Dan Mainwaring has left for Rome to
script the pictures.
BOXOFHCE April 11, 1960
Ultramodern Leesburg House Plarined
MCM Theatres will have new home offices in the new theatre buildine to be
constructed in Leesburg, Fla. The circuit will use the site of the present Fain
Theatre and has purchased adjacent property to provide room for the attractive
new indoor theatre.
LEESBURG, FLA—A de luxe indoor theatre
will be built here on the site of the
present Fain Theatre, according to an announcement
made by Bill Cumbaa, general
manager of MCM Theatres. The new
theatre building, which will be 50x120 feet,
will provide space for offices of the MCM
circuit's home offices as well as for a 500-
seat theatre. Construction is expected to
start around July 1.
The new theatre will be equipped with
stereophonic sound, including surround
speakers, and the 30-foot picture will be
projected by high intensity lamps that
will insure a brilliance unsurpassed anywhere
for the showing of full Cinema-
Scope pictures.
Southern Branches of UA
In New Orleans Meeting
NEW ORLEANS — James R. Velde,
United Artists vice-president in charge
of domestic sales, and Sidney Cooper, central
and southern division manager, opened
a two-day sales meeting of southern
branches here Tuesday i5). David B.
Picker, executive assistant to Arthui- B.
Krim, president, also attended.
Others present were Phil Gottelson, central
and southern contract manager; William
Hames, southern district manager;
George Pabst, New Orleans manager; R.
L. Bretlinger, Dallas manager; Harold
Keeter, Charlotte manager; Eugene Goodman,
Atlanta manager; Byron Adams,
Jacksonville manager; Bob Malone, Oklahoma
City manager, and the sales and
booking staffs of the local exchange.
Chief Harry Closee Retires
HOLLYWOOD—Harry Closee, Universal
studio police chief, has retired after more
than a quarter of a century of service.
Closee joined the U-I pohc* force in 1933
and was appointed chief nearly seven years
ago. He will be succeeded by Jim Nye.
foi-merly with the FBI.
Litigation over a law to restore censorship
of motion pictures in Pennsylvania
still is in state courts. No decision soon.
A major feature of the theatre will be
a de luxe smoking loge on the second
floor that will provide a convenience to
patrons never before offered here.
Spacious lounges and restrooms are being
included to insure the comfort of patrons.
Fully upholstered American Bodiform seating
will be featured in the main auditorium
and a special loge chair will be
used in the second floor smoking area.
The Palace Theatre will be closed upon
the opening of the new theatre and it is
expected that this property will be converted
to regular commercial use.
Other executives of the MCM circiut
are Hugh G. Martin sr. and Hugh G. Martin
jr.
New Indoor Theatre
For Daytona Beach
DAYTONA BEACH. FLA.—The first
motion pictui-e theatre to be built here in
19 years will be consti-ucted tliis summer
at Bellair Plaza by Milton W. Pepper, developer.
The de luxe. 1.200-seat theatre
will have a 62 -foot screen and furnishings
keeping with the most modem theati-e
in
decor.
Pepper plans to build the theatre at the
northwest corner of the new shopping center,
which will have 60 store units by the
end of summer, making it second in size
only to the 163rd Street Shopping Center
in Miami among Florida shopping centers.
Pepper said fm-ther details on the tiheatre
project must await final negotiations
with the circuit which is to operate the
house.
The last indoor theatre to be constructed
here was the Daytona Theatre in 1941.
TV Filmite
Going Theatrical
HOLLYWOOD—^Pii'st theatrical venture
for TV producer Jack Arnold will be
"Crisis in Corinth." mider the banner of
his independent companj'. Filming is
slated for late this summer with Ross Martin
in a top role.
SE-1

As It Looks To Me 1^
By
KROGER BABB
D.. lrD/^/*ED DADD \ N^^^
A Showma n's Views on Merchandising Motion Pictures
THE EFFECTS of
popcorn and concessions
on motion picture theatres ovei- the
years might well be the subject for a good
book. The exhibitor takes one viewpoint
and the public another. Ai-guments could
go on until Christmas and end up in a
dead heat.
CERTAINLY NO ONE is
going to ai^ue
against the fact that thousands of our
theatres in operation today would be closed
if it were not for their concession profits.
And many a theatre in 1959 showed a
largei- concession profit than film profit.
Pui-ther, theatres, theii- owners and even
their managers, down through the years
since the advent of popcorn, have realized
a sizeable and worthwhile bundle from
concessions. It is no secret that many a
new theatre, especially di-ive-ins, has been
built with the aid of money borr-owed
against future concession profits.
ONE THING SUKE is that no war
against concessions is in sight and the theatre
snack bar is here to stay. Yet there
is basis for the arguments among gin rummy
addicts that in our industry, when
showmanship went out.
popcorn came in
Historians wiU agi-ee that America's gi-eatest
sihowmen among theatremen lived in
the 1910-1940 ei-a. Popcorn began moving
into theatre lobbies in the late 1930s. With
the lush patronage of the war years, local
showmansliip began to disappear. More
time was spent at managers' meetings discussing
how to stretch a can of popping oil
or a bag of corn than on the subject of
how to present and sell the product coming
out of Hollywood. Now, thei-e is nothing
wrong with popcorn, but it shouldn't replace
showmanship.
IN THOSE YEARS most any picture
would do capacity business. Only the weak
ones requii-ed a little push. Therefore advertising
budgets were trimmed without
bad effects and profits increased accordingly.
The old theory of spend money to
make money was replaced with the one
about expenses being the enemy of profits.
Veteran showmen running theatres began
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to move into other industries and occupations
and figtu'e experts, bookkeepers,
grocery clerks and expert corn poppers
gi-adually replaced them. Ti-aining of a
new man to of>erate a theatre began behind
the concession stand.
MANY A THEATRE today is paying its
manager less than it did in the depression
years. Showmen always did cost money.
There was nothing so wrong with all of
this, bank balances proved. In the mid-
40s evei-y theati-e was in a healthy state of
affairs. Then television reai-ed its ugly
head, bowling alleys sprang up like mushrooms,
boating, fishing and other sports
caught the public's fancy. Theatremen
who were experts in concession operations
overnight were faced with an entii-ely new
kind of problem—how to merchandise
their shows.
LIKE CONCESSIONS, the necessity of
mei-chandising one's pictui-es is also here
to stay. Today's theatreman therefore
faces a dual assignment. Too few are
coping with it. The man himself is not
necessarily entirely to blame. No method
or procedure has as yet been devised to enable
the average manager to leai-n what
'he does not know about selling pictures.
Since he does not know exploitation he
does not miss it—or care.
—0^
ADEQUATE PROOF of the present state
of affairs recently came along unexpectedly.
One distributor, attempting a new
type of satui-ation exploitation in a threestate
area, decided to foot the bill. Pullpage
two-color ads in Sunday newspapers
were prepared on an attraction and the
page designed to carry over 100 theatres
imprints, playdates, etc. These ads cost
the theatres nothing. 'When a questionnaii-e
went out to over 100 managers asking
them to select the newspapers that would
do them the most good, 28 per cent replied.
The distributor decided to buy
14,000 minutes of radio time on stations
across the three states. When managers
were asked to name the stations that best
covered then- local area, 29 per cent replied.
The only thing one could deduce from this
man-
was that today only one out of foui'
agei's even cares if liis theati-e does business
or not. What else could the distributor
assume?
WHEN THREE out of foui- theatremen
are too tired or negligent to mai-k a few
"x-es" and wiite a few i-adio station call
letters on a prepared questionnaire, put it
in a self-addi-essed return envelope and
drop it in the mail, our industi-y has more
problems to cope with than those that
make the headlines, such as strikes, lack
of new product, sale of films to television,
clearances, print shortages and tlie like.
When only one boy out of foui' on a football
squad wants to win the game, the
team usually has a disastixjus season.
Maybe we need new cheer leadei-s!
Nevada Fox, Drive-In
Sold to Harley Fryer
NEVADA, MO.—Harley Fryer,
longtime
Missouri theatreman, has acquired the Fox
Theatre here from Fox Midwest Theatres,
Inc. and the Trail Drive-In from C. D.
"Komp" Jarrett, a Nevada resident, the
Fryer proprietorship becoming effective
recently. The sale announcement here
was made jointly by Fryer, Jarrett and by
R. T. Brous of Kansas City, president of
Pox Midwest Theatres.
This most recent acquisition makes a
total of three communities in which
Fryer has both an indoor and a drive-in
situation: the Plaza Theatre and the Barco
Star-Vue Drive-In at Lamar, and the
Kansan Theatre and the Fredonia Drive-
In at Fredonia, Kas., the latter two properties
having been acquired since the first
of this year.
Richard Fryer, brother of Harley, who
had been slated to manage the Fredonia
properties, will come here instead and will
manage the operation of the indoor house
and the drive-in here. Jarrett will go from
here to Fredonia where he will take over
management and operation of the theatres.
Butler Felts will perform in a similar capacity
at Lamar.
Asked about plans for possible improvements
to the Fox Theatre here, Fryer said,
"We found this house— Like all FMW theatres
in key towns—to be in tiptop condition,
clean, attractive and well-equipped.
It is my opinion that it will be some little
time before anything much will be called
for in major improvements."
Houck & Powers Acquires
Drive-In at Texarkana
TEXARKANA—Pm-chase of the Red
River Drive-In on West Seventh by Houck
& Powei's Theatres has been announced
by L. D. Powers. The new owners have
closed the drive-in for remodeling and
redecoration and will reopen soon.
Movies booked will be the "latest and
the best," according to Powers, who has
been in theatre business 21 years. His
partner, Joy Houck, has been in exliibition
30 years and also produces pictures.
They plan to redesign the concessions
stand, repair speakers, repaint the building
and improve the ramp area. The
drive-in was built eight years ago, formerly
owned by Eldon Peek of Oklahoma City.
"We have faith in Texarkana and its
future and in show business," Powers
.said. He and Houck also own the Leo,
the Joy Drive-In and a theatre in Pi-escott,
Ark.
Two Mississippi Airers
Experience Break-Ins
CLARKSDALE. MISS.—Two Mississippi
drive-ins, the local Skylark and the Don
near Biloxi. were recent victims of burglars.
Six speakers and change from vending
machines were taken at the Skylark on
Highway 61 North. A safe containing $650
was removed from the office of the Don,
the robbery being discovered by Gene De-
Fallo, theatre manager.
SE-2 BOXOFFICE April 11, 1960

I
MIAMI
H s a special promotion for "The Wind
Cannot Read" at Wometco's Carib.
Miami and Miracle theatres, a special
night was set aside for wives or girl
friends to talie their respective mates or
beaux "on the cuff." All they had to do
was say "Jackie sent me" as a tiein with
the early morning movie on Wometco's
WTVJ on which Jackie Pierce is hostess.
"Suddenly, Last Summer" which finally
signed off at Claughton's Trail Theatre
after a record run of 11 weeks, was playing
at nine drive-in theatres the following
week . . . "Please Don't Eat the Daisies,"
playing to full houses at the Olympia,
Beach and Gables theatres, was promoted
in a page cooperative ad in the Miami
Herald as a tiein with the opening of the
new giant Northside shopping center at
NW 27th avenue and 79th street. Included
in the opening, which was with a P. T.
Barnum flair, was a fabulous "mile-long"
fashion show led by "Doris Double Day."
The double for Doris gave away a $500
diamond ring and other prizes of Columbia
Doris Day records and passes to the
Junior Deputies benefit showing at the
three theatres.
. . .
Ben Novak of the Fontainebleau Hotel
started something when he bought out the
house for the premiere of "Can-Can" at
the Sheridan Theatre. Other hotels on the
Beach have followed suit and are buying
large blocks of tickets for their guests
Howard Pettengill, publicity executive
with Florida State, attended a recent meeting
of FST advertising executives in Jacksonville.
Three years ago Dr. Edward Norton successfully
operated on Harry Belafonte for
a retinal detachment in his right eye. Now
the University of Miami School of Medicine
is raising funds for a fourth floor to
the Bascom Palmer Eye Institute and $80,-
000 is needed. Belafonte will come here
April 16 to do a free performance because
of his friendship for Dr. Norton, professor
and chairman of the department of ophthalmology
who will be the Institute's first
director. The concert will be held at the
Fontainebleau Hotel and the singer Is
bringing his own musicians and will do a
repertoire of 19 songs.
. . .
Hubert Cornfield, who directed "The
'
"Seventh Voice for 20th-Fox, is directing
"Angel Baby" in our area The Paul
Rusts of Miami Beach were telling friends
that son Richard has a role in a new
movie, "The Rebel Breed."
With the shooting of "Force of Impulse"
finished—J. Carrol Naish has returned to
Hollywood—the production triumvirate of
Peter Gayle, Saul Swimmer and Tony Anthony
is reported mulling a couple of even
more ambitious undertakings. Miamian
Gayle is already talking guardedly of
BOOKING SERVICE^"
221 S. Church St., ChartoHe, N. C.
FRANK LOWRY—JOHN WOOD
PHONE FR. S-7787
building a Miami film production center,
but long before it is ready for use, he'd
like to embark on the film version of the
recent Broadway musical hit with Sidney
Poitler as star.
Desi Arnaz, who visited his
father Deslderio.
stepmother Ann and sister Connie,
in Coral Gables, was Joined by his brotherin-law,
Ken Morgan, husband of Clco Ball.
Desi cancelled a meeting in New York at
which he was to discuss the movie strike
in order to stay over for Miami Beach's
45th birthday party at Convention Hall.
Also on hand for the celebration, which
turned out to be one Gargantuan plug for
the Miss Universe contest scheduled here
July 3-10. were George DeWitt, Hy Gardner,
and Ed Sullivan.
New Iberia Company
Has Three Theatres
NEW IBERIA. LA.—A major change in
the theatre lineup here occurred with the
advent of April. Phillip Sliman. owner of
the Evangeline Theatre the last 30 years,
closed that house and joined T. G. Solomon
and Dick Coor in a new theatre corporation
to operate tlu-ee local houses.
The three fonned New Iberia Theatre
Corp. and purchased the Essanee and Colonial
theatres and the Echo Drive-In.
The Palace, situated near the Evangeline,
which has been closed many years,
was sold to commercial interests.
Sliman said the new company will push
an extensive program of renovation at its
three theatres to bring them completely
up to date.
FPC Shares Up to $21
TORONTO—Common shares of Famous
Players Canadian Corp. reached a new
high for the year at $21 in last week's
trading on the Toronto Stock Exchange
in the wake of favorable acceptance for
the introduction of Telemeter programs
in a Toronto suburb under the sponsorship
of FPCC.
John Roberts, manager of the Civic in
New Orleans, wrote some original copy for
"Touch of Larceny" holdover ads.
Charlesfon Services
For Albert Sottile
CHARLESTON. S. C.—Funeral services
were held Tuesday '5i for Albert Sottile.
82. president of Pastime Amu.sement Co.,
ALBERT SOTTILE
pioneer exhibitor, an active member of
Theatre Owners of America and a former
officer of Theatre Owners of North and
South Carolina. The regional TOA unit
honored him in 1958 with a plaque.
Sottile died April 2 of a cerebral hemorrhage.
He leaves a daughter, Mrs. J. C.
Long of Mount Pleasant.
A native of Sicily, he came to the U. S.
in 1891 and in 1908 organized the Pastime
company, which now operates six theatres.
He rapidly won widespread respect. He was
active in many civic enterprises, pioneered
in the establishment of the Community
Chest here and was a member of the
Knights of Columbus, Elks. Rifle Club and
Hibernian Society. In 1950, he established
the Albert Sottile Foundation to help deserving
young people receive college educations.
settcfinB
D 2 years for $5 D
D Remittance Enclosed D Send Invoice
THEATRE..
STREET ADDRESS
TOWN ZONE STATE..
NAME
1 yeor for $3 3 years for $7
POSITION..
BOKOfFICf THE NATIONAL FIIM WEEKLY S2 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo.
BOXOFFICE April 11, 1960 SE-3

MEMPHIS
T^alco opened the Cardinal Drive-In at
Mayfield. Ky.. and Skyrue at Jonesboro.
Ark.. March 31 . . . M. L. Simons.
Gulf States Theatres, announced that Gulf
States has asstuned operation of the Honey.
Regent and Mojac theatres at Indianola.
^
NEWS
TRAVEL
Whether it's good or bod, word spreods
rapidly when women ore concerned. That's
true if they LIKE to go to a particular
Theatre or can't take the punishment of
poor, lumpy, worn seats. If women and the
folks they tolk to mean anything to your
BO, it's so easy to pleose them and get
good REPORTS. Let's talk about your seating.
Wouldn't you be delighted to realize that
the onswer is merely simple, economical
sect
rehabilitation?
_Now Avoiloble
1 The NEW "Vmn-^oom"
13— cea re-5^J— .
AHUFACniREBS
Sirt« Co^Hi. teck
ud sett eifen.
DISTRIBUTORS
lad pa"*! satiac
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SE-4
WRITE, WIRE OR
PHONE ALPINE 5-8459
THEATRE SEAT SERVICE CO.
SEATING CO.
160 Hermitage Avenue
NasltviHe, TenneMee
Miss. The transfer was effecti%-e April 1
Owner J. U. King closed the Strand
. . .
Theatre at Earle. Ark.. March 27.
The Lions Clnb at Tunica. Miss., has
taken over the operation of the Palace
Theatre there . . . The Ozark Drive-In.
Harrison. Ark., and 25 Drive-In at Fulton.
Miss., have opened for the summer . . .
The Majestic Theatre at luka. Miss., closed
April 2.
J. r. Burton. Strand, TiptonviUe; W. F.
Ruiftn jr.. Rufiin Amusement Co.. Covington:
Louise Mask. Luez. Bolivar: Hays
Redmond. Strand. Millington: Amelia Ellis.
Millington. and R. B. Gooch. Ritz. Selmer.
were among Teimessee's visiting exhibitors.
O. D. Bland, service engineer at National
Theatre Supply Co., is in Kennedy Veterans
Hospital for a checkup . . . R. L.
"Bob" Bostick. southern NTS manager and
C. C. Bach. Memphis NTS manager, attended
the Arkansas Theatre Owners convention
in Little Rock.
J. B. Bell. Von. Hernando, and C. B.
Clark. Strand and Lee Drive-In at Louis-
\Tlle. were in town from Mississippi . . .
From Arkansas came Tom Ford. Ford
Drive-In. Rector: Orris Collins, Capitol,
Paragould: Victor Weber. Center, Kensett:
Harold Rackley. Palace, Bebee: William
EUas. Elias Drive-In, Osceola, and
Moses Sliman. Lux, Luxora.
>Ialco Theatres donated SI. 000 worth of
passes, good for admission to any Malco
theatre in this area, to the Grand Easter
Seal Radio Auction held March 31, April
1 and April 2 in the Ellis Auditorium.
More than S70.000 worth of items were donated
for the auction. Auctioneers included
governors Buford EUington of Tennessee,
Or^al E. Faubus of Arkansas and Ross R.
Bamett of Mississippi, and Null Adams,
city editor of the Press Scimitar and correspondent
for Boxomct.
Civil Rights Violation
Costs Theatreman S75
DES MOINES—A West Des Moines theatre
operator pleaded guilty to violation
of the Iowa ci\Tl rights law and was fined
S75 by Mimicipal Judge Ray Harrison here.
Earl N. Manbeck jr.. 38. was named in the
charge on complaint of Raymond M.
Rocha. 22. a Des Moines school teacher of
Mexican descent.
Rocha said he and two companions, also
of Mexican descent, had been told they
would have to sit in the front row of the
theatre. Rocha said there were only about
15 persons in the theatre but that after
the show started Manbeck still refused to
let them move into seats farther back.
Manbeck. commenting on the incident
at the time, said he had tried to control
seating at the theatre after some customers
objected to sitting nest to Negroes, Mexicans,
and "sloppily dressed" white persons.
But he contended he had not insisted they
sit in any particular place.
The ci\-il rights law states "all persons
and equal en-
shaU be entitled to the full
joj-ment of the facilities" of theatres, restaurants
and other public places.
'Home From the Hill'
Big 200 in Memphis
MEMPHIS—A second week of MGM's
picture. "Home From the Hill," set the
pace for Memphis first runs. Attendance
during this holdover was twice average at
the State.
A.ercge Is 100)
Vsco—Toby Tyler VGV 3rd wic 100
P= =:e— Heller in Pink Tights (Poro) 100
S-;-e—Home From the Hill -AGM!, 2nd wk 200
S*r2rv::— A Dog of Flonders 20Ttv.^ox\ 3rd wV. 100
"oliath orK) the Borborions a:=' .190
Temple in Houlton, Me.
Open After Remodeling
HOULTON. ME.—The grand opening of
the Temple Theatre. foUowtng a $12,000
remodeling job. was held on a recent Friday
with Manager Ralph Bickford host
to the first-nighters. The Temple is a
unit of the Bridgham Theatres circuit,
which has its headquarters in Dover. N. H.
The Temple is showing matinees daily
and two shows in the evening at 6:30 and
8:30.
New carpeting has been laid for the
aisles and foyer. Other improvements are
the construction of new restrooms. a new
lobby completely done in walnut, a suspended
ceiling in the lobby with indirect
lighting and asphalt tile floors. A new
concessions booth was also part of the
renovation program.
Moved into the Temple from the now
closed Houlton Theatre were 500 seats,
sound and projection equipment. The seats
were installed in the Temple on a plan
permitting more room for patrons ent^ering
a row while others are seated.
Interior design was under the supervision
of the Whited Associates of Houlton. The
local firm designed the lighting, the lobby,
restrooms and walls. Vaughn Hersey was
the general contractor.
Arthur McElwee of Houlton and Bar
Harbor, is the new projectionist.
NEW CENTURY PROJECTOR
IS HERE!
Come—See.'
New Model H
Centur> Projector
Does Wonders for
Profits, Pictures
TRISTATE THEATRE SUPPLY CO.
320 S 2nd St JAckson 5-8249, Memphis, Tm*.
BOXOFTICE AprU 11, 1960

. . The
. . Mel
New De Luxe Theatre
For Midland, Tex.
MIDLAND, TEX. — Ground-breaking
ceremonies were held on a recent Monday
for the Howard Hodge Theatre. Midland's
first new first-run motion picture
house in more than 30 years. J. Howard
Hodge, Midland theatre operator, turned
the first spade of earth on the project
at 200 Plaza St., directly west of the Village
Shopping center. Guests included
Mayor Frank Thompson. President Stanley
Moore of the Chamber of Commerce and
Joe Wright, general contractor on the
project.
Completion of the 1,100-seat theatre is to
be within 240 days of the start. Precast
terrazzo will be used on the front exterior
trim of the de luxe theatre, which will
have a steel superstructiu-e and masonry
construction.
The theatre will be owned by J. Howard
Hodge and Video Independent Theatres.
The firm of Pierce, Norris, Pace & Associates
has the architectural contract.
The contract for construction was awarded
the Midwest Lumber Co. of Midland.
Tent 25 Auxiliary Salute
LOS ANGELES—Ladies of Variety Tent
25 honored Louis Prima and Keely Smith
as the "No. 1 Song and Fun Team" and
for their fund-raising activities at their
first annual Heart of Show Business Salute.
ATLANTA
phe Jackson. Jonesboro. Tenn.. has been
taken over by a group of local businessmen,
headed by Walter Lavender. The
buying and booking will be handled by
Joe W. Brown, for many years manager of
the theatre. This operation will be In the
nature of a civic venture and if it proves
successful, it will be continued on a permanent
basis. The Jackson was formerly
operated by the Sevier Theatre Corp..
which also operates the Sevier, Johnson
City. Tenn.
Movie editor of the Atlanta Constitution
William B. Pope was guest speaker at the
Better Films Council luncheon March 28
at the Woman's Club . Elza and
Skyway drive-ins. Oak Ridge. Tenn.. have
been taken over by Mrs. Juanita Force
and associates from O. G. Roaden of
Loyal. Ky. Mrs. Foree is an officer in the
Newport Amusement Co. and partner in
the Lakemont Drive-In. Alcoa, Tenn.
Roaden operates the Hiland Drive-In,
Rogersville, Tenn., and a number of theatres
and drive-ins in the Cincinnati territory.
Filmrow visitors included Preston Henn,
Henn Theatres, Murphy, N. C; Walter
Morris. Pike and Tower, Knoxville, Tenn.;
T. E. Watson. Strand, Montevallo, Ala.,
and Alabaster Drive-In, Alabaster, Ala.;
R. H. Brannon, Roswell, Roswell and
Holly, Dahlonega; Jack Jones, Rialto and
Swan Drive-In, Blue Ridge; Hewlett Jones,
Carroll Amusement Co., Carrollton; Sol
Abrams, Harlem, Athens, and Fred Jabalcy,
Princf'.ss. La Grange.
Sid Whitrman has resigned as sales
manager at Universal to enter private Industry
. Brown, operator of the
Peachtree Art here, and the Montgomery
Drive-In, Savannah, left for a South
American vacation with his father of New
York City.
University Film Series
HARTFORD—The Little
Theatre at the
University of Connecticut is running a series
of cultural motion pictures, at 50 cents
top. through mid -May. The jjrogram Includes
such imports as Richard III, Father
Panchali, The Red and the Black and The
41st.
J
BALLANTYNE IN-CAR SPEAKERS
J CONCESSION EQUIPMENT & SUPPLIES \
^ PROJECTOR REBUILDING SERVICE ^
prompt. Courteous Serrice 'Round tht Clock
DIXIE THEATRE SERVICE & SUPPLY CO.
1010 North Sloppey OHv*
P.O. Box 771 Albany, Georgia
Phoiw: HEmlock 2-2846
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JOB WANTED
Hours: Unlimited • Week: Full 7 Days
Calls made on the Man Who Buys when he's in his mellowest mood. It makes
your selling very simple: He wants to buy. You wont to sell. So you get together
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is a good time to . . .
J/ire BOXOFFICE . .
to TELL YOUR
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and SELL
YOUR PRODUCT
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DISPLAY and
CLASSIFIED Advertising
BOXOFFICE April 11, 1960 SE-5

. . . Jane
. . Manager
JACKSONVILLE
\Ar A. McClure, former assistant branch
manager for Universal in Charlotte,
N. C, arrived here to take charge of Universal's
local sub-branch. Buford Styles,
who had been in charge of the local office
for many years, said goodbye to his
many industry friends here before moving
back to his home city of Atlanta to
serve as a southeastern salesman for Universal.
Bill Beck of this city, who with his father
Dick of Kissimmee operates a new
film distribution firm. Today Pi-oductions,
announced that a combination exploitation
program will have its world premiere
at the Palace Theatre, Tampa. The program
consists of two features, "A Touch
of Flesh," produced in Orlando. Fla., and
a French production, "Dance of Desire,"
which stars Fernandel.
Mitchell Yeager, Florida Theatre projectionist
and an lATSE business agent for
this area, went to Baptist Hospital after
suffering a mild stroke . . . Tom Frierson,
another Florida Theatre projectionist who
has carried a union card longer than any
other booth operator in Florida, was confined
to his home by a lingering illness.
Carl Floyd of Haines City, owner of an
WAHOO is
th«
ideal bexoffice attraction
to increase business on your
"off-nights".
Write today for complete
details.
Be sure to give sealing
or car capacity.
HOLLYWOOD AMUSEMENT
CO.
3750 Oaklon St. Skoklt, llllnoii
. . .
extensive circuit in central Florida, called
at his local booking office to transact business
with film distributors Al Rook,
head of an Atlanta booking agency, came
in to book product for the Blossom Trail
Drive-In. Orlando . . . Peter Rosian, Universal
division manager in Cleveland,
called on old friends along Filmrow.
"A Dog: of Flanders" set a new booking
pattern for this city and environs when it
became the first motion picture to open
day-and-date in more than one theatre.
Its north Florida premiere was held March
30 at Sheldon Mandell's suburban Five
Points Theatre in Riverside, Herman
Meiselman's suburban Town and Country
Theatre in Arlington and Fred Kent's
Beach Theatre in nearby Jacksonville
Beach. The premiere was launched via an
advance "umbrella saturation exploitation
campaign" over WFGA-TV on behalf of
the above-named Duval County theatres
and ten other theatres in the city's metropolitan
area of north Florida and south
Georgia. In newspaper ads, the Five Points
and Town and Country boosted the appeal
of "A Dog of Flanders" to small fry by
offering 250 prizes to the winners of a
cartoon coloring contest.
A Saturday night sneak preview of
"Please Don't Eat the Daisies" was presented
to patrons of the downtown Florida
Theatre by Manager Walt Meier during
the last week's run of "Who Was That
Lady?" . Marty Shearn of
the San Marco Art Theatre delighted his
foreign film fans with a billing of the
Swedish "Wild Strawberries."
Mary Hart, WOMPI president, announced
that the group's annual election of officers
will be held in the Studio Theatre Tuesday
1 12 1 ... The WOMPI advance screening
of "Please Don't Eat the Daisies" ended
with a solid round of applause for the film
from a selected group of young married
couples who comprised the audience.
"Buck" Robuck, United Artists salesman,
and Wilma Murphy, Allied Artists, were
both back at their Filmrow desks after undergoing
surgery . . . Charley King has
moved his film booking office from the
Guaranty Life Building to his home . . .
Mike Seravo, Warner salesman, came back
from a south Florida trip.
Nearly all theatres of the city are now
honoring the newspaper carrier passes issued
generously by the Florida Times-
Union and Jacksonville Journal as prizes
to route carriers in circulation contests.
After the passes have been cancelled by
boxoffice cashiers who issue regular tickets
in exchange, the passes are redeemed by
the newspapers at their full cash value
Weiman has left her Paramount
post to operate a day nursery for the children
of working mothers . . . Mrs. Louis
Pauza, wife of the United Artists booker,
returned home after hospitalization . . .
Elias Chalhub, West Palm Beach exhibitor,
came in to make business calls.
The Fox Theatre in Philadelphia filed a
damage suit against 20lh-Fox over booking
"Can-Can" in another theatre.
Theatregoer Scorns
Censoring of 'At Top'
HALIFAX—Theatregoers in letters to
the Mail-Star have poured ridicule on the
Novia Scotia board of censors, which classified
115 films out of 355 screened last
year as for adults only, and made many
cuts in the 199 it passed for general audiences.
Theatregoer David Brown started off
the protests against the excessive censorship.
He wi-ote:
"Having had the very real pleasure of
seeing the film 'Room at the Top' some
months ago in London, I thought I would
treat myself to the pleasure of seeing it a
second time as it is now playing in a down
town theatre in Halifax.
"To my horror, I discovered that the
Nova Scotia board of censors has cut away
from this first class film, the very life and
soul of the movie. Beautiful and important
scenes dealing with both plot and character
development were slashed unmercifully.
"This is not the first time that the efforts
of the producers, directors and WTiters
of the film industry have had their
efforts meet with the heavyhanded tactics
of our local board of censors. But as
Room at the Top' is the most recent example
of their artless execution of bad
judgment, I thought I would single it out.
"I fully support the existence of a board
of censors but my criticism is directed at
those censors who obviously cannot distinguish
between smut and a work of art.
To my mind, anyone who would do what
our board of censors did to this film, would
put a brassiere on the Venus de Milo and I
object to such i>eople being in a position to
judge what I shall or shall not see when I
attend the fUms.
"To label a film 'adult entertainment,'
as was done with this film, is nothing but
a farce. It is an insult to any adult's intelligence
and moral judgment to be prohibited
from seeing the scenes that were
cut from this film, and adult audiences
will continue to be Insulted In this way as
long as they allow such bad judgment to
rule on the admissabillty or inadmissablllty
of films designed for their entertainment.
"I see by the papers that the Nova Scotia
board of censors is concerned with the
drop in attendance of moviegoers these
days. Well, as long as they continue to
treat the films in the w^ay that they have
treated 'Room at the Top,' they can count
on a further decrease in attendance at the
films. A decrease of one. Me!"
David L. Karr in Charge
For Video at Gushing
CUSHING, OKLA.—David L. Karr, Vinita,
has assumed his new duties here as
manager of the Dunkin and Sundown theatres,
both units of 'Video Theatres. Karr
replaces Nelson Myers, who was ti-ansferred
to Cleburne, Tex.
Karr had been in Vinita for the past
five years. Pi-eviously he was assistant
manager of the Video houses in ShawTiee
and wivs stationed for a time at Stillwater.
He is a native of Oklahoma, a graduate of
Oklahoma City Central High School.
Karr, his wife and their .son David Lee
jr., 7, are making their home at 1107
East Cherry.
SE-6 BOXOFTICE April 11. 1960

. . John
NEW ORLEANS
Tlodney Toups, manager of Loew's State,
and wife Jewell, who have lived in the
Roosevelt Hotel 26 years, have moved into
their new home in the new island development
surrounded by the waters of Bayou
St. John and connected by a bridge to the
thoroughfare south of Mirabeau street . . .
Delia Pavre, Paramount staff, entertained
her niece and godchild, Jean Patricia Kenny,
at a bridal shower.
George Baillio of Southern Amusement
at Lake Charles conferred with buyer
Roger Lamantia and booker Andy Bevelo
of Exhibitors Co-Op Service . . . Gene Arcineaux
joined the UA staff . . . On the
Row were Willis Houck, Joy at Kaplan;
Waddy Jones, Joy's Theatre booker;
Claude Bourgeois, Biloxi and the other
regulars M. A. Connett and Marijo James
of Newton, Miss., and T. G. Solomon of
Gulf Theatres at McComb; John Luster,
Natchitoches; Billy Everett, 49 Drive-In at
Magee, Miss; R. E. Hook, Aliceville, Ala.;
Joe Barcelona, Baton Rouge, and the Vernon
Coopers of the Livingston and York,
Ala., theatres.
Mildred Biri, Theatre Service Booker,
was home ill several days . . . M. A. Connett
took over operation of the Joy Drivein
at Milton, Pla., and appointed H. H.
Hanna, who manages the Milton Theatre,
as boss at the airer . . . Percy Duplissey
reopened the El Rancho Drive-In at De-
Ridder for the season . R. Langley
has resumed management of the Prinz
at Basile, succeeding Mrs. Delia Bellow.
Al and Milton Guidry have turned over
operation of their Twin Drive-In at Lafayette
to Gulf States . . . "Around the
World in 80 Days" in CS opened at suburban
and neighborhood theatres at
regular prices . . . Don Kay of Kay Enterprises
and Berny Jacon of Zenith International
flew from Dallas to New York
to confer on two new releases.
News was received on Fllmrow of the
death in Houston of O. B. Bridges, who
managed the now-nonexistent Strand here
many years and was associated with the
Joy N. Houck theatres. Bridges was a
brother of Cy Bridges, foi-mer MGM salesman
here, now retired.
Humane Society Surprises
Louis Score With Praise
RANDOLPH, ME.—When Louis Score,
owner-manager of the Randolph Theatre,
got a call from the State Humane Society
recently, he said he expected a bawling out
for feeding the pigeons since several local
ladies had complained of his hobby of
scattering leftover popcorn for the birds.
However, Score was pleasantly surprised:
the Humane Society was commending liim
for caring for the pigeons during the cold
weather.
Score feeds the pigeons each noon, giving
them all the popcorn left in the theatre
iwpper from the preceding evening's operation,
and when the weather is severe or
snow makes it difficult for the birds to
find food, the theatreman provides them
with a second daily meal.
NT&T Offices Moved
To Wilshire Building
LOS ANGELES—Fllmrow lost a tenant
when National Theatres & Television, and
its principal subsidiary. Fox West Coast
Theatres, moved from its quarters of 40
years on the Row to a new ultramodern
building at 9570 Wilshire Blvd. In Beverly
Hills.
Last year the 40-year-old theatre company—one
of the first to exhibit motion
pictures in theatres—added television as
part of its diversification program with
the acquisition of National Telefilm Associates,
thus resulting in the new parent
company name of National Theatres &
Television, Inc. The Beverly Hills building
will integrate and consolidate NT&T and
its subsidiaries, which, besides NTA and
PWC, include National Television Investments.
National-Missouri TV. Inc., Cinemiracle
Pictures Corp., and Williamsport
Cable Corp.
Since 1932, when the Skouras Bros, took
over management of National Theatres
Amusement Corp., and Charles became
president of both NT and FWC, the company
has been headed by Elmer C. Rhoden,
president of Pox Midwest Theatres,
and John B. Bertero, NT and FWC chief
legal counsel, who resigned after 25 years
with the company last November 30 to
return to private practice.
National Theatres & Television now is
topped by B. Gerald Cantor, with other
officers including Ely A. Landau, senior
vice-president; Oliver A. Unger, first vicepresident;
M. Spencer Leve, vice-president
of theatre operations; Charles L. Glett,
vice-president; Alan May, vice-president
for finance and treasurer, and Laurence
A. Peters, secretary.
The parent company also has taken
legal steps to merge its Fox West Coast,
Intermountain and Midwest divisions
under a new theatre operating subsidiary,
NT&T Theatres, Inc. This is expected to
be completed June 29.
Dick Grede Takes Charge
Of Oconomowoc Theatres
OCONOMOWOC. WIS.—Dick Grede has
succeeded Joe Hogan as manager of the
Land O' Lakes Theatres here. Grede is
familiar with this area since he formerly
resided in Milwaukee. He came here from
Campbellsport, where he owned and operated
the Campbell Theatre. He is married
and has one son, Dick. The family will
reside here.
Hogan has acquired the Badger Theatre,
Reedsburg, and is managing it. He also
has accepted a position with the Harold
Hamley Advertising Co., Oconomowoc Lake,
his territory including Madison and most
of the state north of that city.
The Land O' Lakes circuit includes the
La Belle, which is leased from Mrs. A. H.
Learned and William Ainsworth of Pond
du Lac, and the 16-S Drive-In on Highway
16.
Spring's Near in Ontario!
TORONTO — Although temperatures
have been low and there is much snow
on the ground in some areas, spring must
be near because Joe Dydzak staged a gala
reopening of his Windsor Drive-In.
this is
Magoo
talking...
. . . from
INSIDE MAOOO
— INSIDE MAOOO.
That's a picture I just made
for the American Cancer
Society.
Learned a lot from it.
Learned not to be nearsighted
about cancer. Too
dangerous. Got to look ahead.
Got to fight cancer with regular
checkups. Important picture
Could save a lot of lives.
UP» PtCTUBCS. tNC
This is one of many Society
films — all of them designed
to save lives. Some are matterof-fact.
Others are humorous.
Some deal with specific sites
of cancer. Others discuss the
program of the Society or
probe basic attitudes about
cancer. Running time ranges
from about 7 to 40 minutes.
Some are in 16mm only.
Others are available in both
16mm and 35mm.
All of them are first-rate
professional jobs. All of them
are important weapons in the
fight against cancer. Use them.
Contact the American Cancer
Society Unit in your city for
information about these free
films, or write to
AMERICAN CANCER SOCIETY
521 W. 57th St., New York 19, N. Y.
BOXOFFICE :; April 11, 1960 SE-7

"When we increased our
participation, our
company benefits jumped!"
. .-'X \x
"I'm convinced that an\
coinpuny benefits by
the Payroll Savings Plan. When employees invest
regularly in U. S. Savings Bonds they feel
more secure; they know they're helping themselves
to safeguard their futures. Savers are
safer workers, too. And they're proud to help
build a stronger America.
'"Logically, then, the more employees we
lave enrolled, the greater our own benefits will
be. So I began wondering how many of our
people were subscribers. When 1 checked, I got
the surprise of the week — less than SO^f !
"Of course, we have a certain amount of turnover:
new people coming in constantly. . . some
leaving for other jobs. Then, too, manv of our
employees just never got around to signing that
handy little card.
"Right away I talked with our State Savings
Bonds Director. With his help we carried the
Payroll Savings Plan story tg every person in
our firm. You know. Bill, people like to be invited,
personally, to join a group like this.
"Our response to this
friendly canvass was
amazing. Now we have better than 4.5% of our
staff enrolled — and the percentage is gaining
every payday."
Myour company has less than 50% employee
participation in the Payroll Savings Plan, you
are missing substantial benefits.
Contact your
State Savings Bonds Director for expert,
friendly help in making a person-to-person canvass
in your company.
ALL U.S. SAVINGS BONDS-OLD OR NEW-EARN 'A% MORE THAN BEFORE
BOXOFFICE
[{.J "*
§
1QSI
^^
THE U. S. GOVERNMENT DOES NOT PAV FOR THIS ADVERTISEMENT. THE TREASURY DEPARTMENT THANKS, FOR THEIR PATRIOTISM, THE ADVERTISING COUNCIL AND THE DONOR ABOVE.
SEr8 BOXOFFICE :: April 11, 1960

"Great
'Grand Champ' Under
Way at Kaly, Tex.
HOUSTON—Filming of "Tomboy and
the Grand Champ" by Signal Pictures has
begun at Katy. a small rice-farming community
near here. Background shots were
taken here in February during the Houston
Fat Stock Show. The old Katy Gym has
been converted to a sound stage for filming
behind-scene stock show shots.
Stars for the show are Candy Moore.
Rex Allen. Ben Johnson and Jesse White.
Locals cast in featured roles include Paul
Bernath from Theatre, Inc.. the local theatre
which does musicals; John Carpenter.
Houston advertising man, and Chris Smith,
former Broadway actress now at the Alley
Theatre, Houston's only Actors Equity
house.
Francis Lyon, formerly with Walt Disney
Train Chase") is directing.
I
The chief cameraman is Bill Clothier, on
loan to Signal Pictures from John Wayne,
who has him under contract. Clothier also
was chief cameraman on Wayne's epic
"Alamo," which was filmed in its entirety
last winter at Brackettville.
While visits to the sets at Katy have not
been generally encouraged, crowds for the
calf scramble scenes to be shot in the
Katy Rodeo Arena are being sought by offering
a Hereford. The Hereford will be
given away by a drawing following the
shooting of the film.
The story of
"Tomboy and the Champ"
is about a little girl who wins a calf in a
county fair calf scramble, raises it and
enters it in the Houston Fat Stock show.
She loses. Then she contracts polio. Recovering,
she relearns to walk by walking
her calf to prepare it for another show.
At the end of the Houston Fat Stock
Show, Signal Pictures purchased a black
Angus from Dixon Packing Co. and gave
it back to the girl who had raised it as a
pet, Judy McSpadden. of the McGinnes
Ranch near Sweeny. Then in turn they employed
Judy as a stand-in for Candy while
using the calf during the sequences now
being shot.
After they had hired Judy, they discovered
that she had had polio, and learned
to walk again by walking with her pet calf,
training it for stock shows.
Despite the parallel. "Tomboy and the
Champ," written in Hollywood by Virginia
M. Cooke, was not based on Judy's story.
Fire at Beaumont Drive-In
BEAUMONT, TEX. — The Pyramid
Drive-In on the Port Arthur road near the
city limits had $500 fire damage recently
when a blaze originated inside the enclosed
stinicture supporting the screen.
The fii-e staited around 6 p.m. The drivein
was not in operation at the time.
Cooper Orpheum in Waco
Begins Updating Program
WACO, TEX.—The Coopc-r
Foundation
is going to caiTy thi-ough on improvements
ordered in the Pantus Research survey to
make downtown Waco more atti-actlve, the
FVjundation's Oi-phcum Theatre being included
among property to be modernized.
The Foundation paid $10,000 for the
survey, designed to help get new industries.
The prescription for downtown was facelift,
modernize, improve. Work on fouibuildings
owned by the Foundation is to
begin this week and to be finished In three
months.
The Oi-pheum will get a new facing for
the front above the marquee, using channeled
aluminum and colored accent strips.
Ceramic tile will cover pilaster columns of
all the buildings affected, including the
theatre, the Colonial Hotel, Abe Therrells,
Texas Blueprint, Paris Hats and three
offices. The canopy running in front of
these North Sixth and Washington avenue
properties will be lighted by a continuous
neon strip, with lighted signs under
the marquee for offices and businesses.
Bowie in Brownwood, Tex.,
Celebrates Anniversary
BROWNWOOD, TEX.—The Bowie Theatre,
managed by Jim Thai-p, recently
celebrated the 19th annivei-sary of its construction.
The anniversai-y feature was
"Solomon and Sheba."
Present at the grand gala opening back
in 1941 were Maj. Gen. Walter Ki'ueger.
commander of Camp Bowie, which now is
closed. H. E. Reed, projectionist, has been
with the Bowie since its opening. He has
a total of 38 yeai-s of employment with
the Interstate circuit. M. L. Townsend.
another projectionist, has been with the
circuit 30 years.
Work in preparation for the anniversary
included painting the lobby, auditorium
and restrooms. and addition of 125 seats
in the auditorium.
32 Houston Theatres Take
Part in Oscar Contest
HOUSTON—Thirty-two of this city's
theatres took part in the annual Oscar
Derby, marking the first time that nearly
all of Houston's theatres have participated.
Full information about the Oscar Contest
was screened at each of the participating
units and all took contest entries.
Taking part this year were the Airline,
Alabama, Bellaire, Broadway, Capitan,
Eastwood, Garden Oaks, Granada, Hempstead,
Hi-Nabor, Iris, Irvington, King's
Center, Loew's, Majestic, Market Street,
Metropolitan, North Main. OST, Pasadena,
River Oaks. Rivoli, Santa Rosa, Sharpstown.
Shepherd, South Main, Tidwell,
Tower, Trail. Village, Winkler and Yale.
Anofher New Theatre
In San Antonio Area
SAN ANTONIO—The second new Indoor
theatre to open in this area since the
first of the year is now in operation at
Hereford. The new house is the Alcazar,
owned and operated by Jose Medina, and
caters mostly to the Spanish -speaJcing
population of the area,
E. L. "Bill " Walter, opei-ator of a drlvein
at Eagle Pass, recently opened the New
Iris there. It is a 600-seat theatre and also
is booking for the Spanish-language
trade.
A new drive-in theatre will be ready soon
at Falfurrias, the second airer for that
town in Brooks County. Raul Soliz is the
ow-ner. Like the previously established
Falfurrias airer, the new situation will
play Mexican pictures.
Airer Practically on Highway
CORPUS CHRIST! — The Boulevard
Drive-In screen is now within ten feet of
the highway, which passes the front of the
theatre, as a result of a highway widening
project.
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BOXOFFICE :: April 11, 1960 SW-1

. . . Oscar
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. . Visiting
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. . . The
SAN ANTONIO
H zteca tradescreened the all-color picture
"Aladino y La Lampara Maravillosa"
Narvaez who books Mexican
product for the Towne Twin Drive-In hei-e,
was calling on the local film offices following
a recent trip to California . . . Others
seen at the Spanish-language exchanges
were Clarence H. Moss, majordomo at the
State Theatre here and Harold Greenlin,
owner of the Lyceum, New Orleans.
Projectionist Benno J. Kusenburger
played in the Riverside Golf Ass'n annual
spring tournament here . . . Harold Durst,
37, was killed in an auto accident neaa-
Comfort . Brame, theatreman
here in the 1920s, is starting a series of
bandstands around town.
In a mixed game at Bowlerama recently
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Naliunulde Serwee ,
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Literature . . Td. Niagara 4-1225
played by the Theatre League, the winner
in the men's division was Cinema Art's
Al Mom-sand with 184-510, while Interstate's
Margie Overstreet led in the women's
mixed-play at the Woodlawn Bowling
Centre, chalking up a score of 147-
415 . . . Among the executive committeemen
in the 1960 March of Dimes are Lynn
KiTieger, Majestic Theatre manager, and
Richard Landsman jr. of Statewide Drive-
In Theatres here.
Tommy Powers, Cniema Art Theatres
city manager said Swedish-made pictui-es
will be run at the Josephine Theatre,
starting with "The Magician." He said,
"We've had a good many inquiries about
the Bergman movies and, if this interest
keeps up. we may show three or four of
them before we're through."
. . .
Ramiro Cortes, emcee and theatrical
impresario, visited in San Antonio from
Los Angeles The Roxy Drive-In is
Charles Rios, formerly
being dismantled . . .
with Southern (theatrical! Print-
ers, was showing snapshots around town
of his scenes in John 'Wayne's "Alamo"
picture to be released October 5 . . . The
New Iris Theatre, Eagle Pass, has booked
the Garcia-Roldan stage show wliich recently
had a big week at the Alameda
here . the Azteca. Clasa-Mohme
and Columbia offices to book product were
Rudy Napoleone, the Esquii-e, Albuquerque,:
Rudy Gonzalez, erstwhile Asrteca
Teatro operator, Hondo, now of Los Angeles,
and Henry Cedillo, the Palace, Stamford.
The State now has a new 35-cent bargain
matinee daily from Monday through Friday
until 2 p.m. For his April 1 opener.
Manager Clarence H. Moss played "Manos
Arriba" along witli "La Sonrisa de la
PROJECTOR REPAIRS -SmmX & CENTURY SPECIALIST
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. . .
Virgen." a film dealing with Lent
Edna Word, longtime casliiei- at the State,
moved to the boxoffice of the Majestic
southwestern division sales
manager John S. Allen of Dallas, was here
to complete arrangements with Interstate
City Manager George M. Watson for the
opening May 13 of "Ben-Hm"" at the
Broadway. Alamo Heights.
Manuel Solis, operator of the Ranch
Drive-In. Alice, was at the exchanges to
book Spanish-language product . . . The
Circle 81 Drive-In is bringing back "The
i
Ten Commandments" in Spanish), starting
Azteca news notes: "Los
April 21 . . . Tres Mosqueteros y Medio" and "Reto a
La Vida" are two recent Azteca releases
that were double twin-billed with "Li'l Abner"
and 'The Jayhawkers" at the Toi^iie
Twin Drive-In starting on All Fool's Day.
Samuel and Arnold Schwartz, Eagle Pass
theatre executives, came in to book and
buy Mexican product.
DALLAS
The lovely weather Monday ( 4
1 brought
several exhibitors to the Row in a
much happier mood. Among those in
were: Price Holland, Fair, Plainview;
Claude Thoi-p, Palace, Burkbm-nett; K. C.
Lybrand jr.. Majestic, Wills Point; Penny
Harris. Strand, New Boston; Bob Pit. Palace,
Tyler, and Roy Moore, State. Atlanta
principal conversation topic on
Filmrow Monday was the probable winners
of the Academy Awards.
Al Reynolds and Dowlan Russell of
Bordertown Theatres retm-ned from Houston
from a \'isit to their di-ive-ins in which
new snack bars are being installed . . .
Mary Burgess, bid secretai-y at Paramount,
announced that she is to be married soon
and will reside in Florida . . . Lew Wade
returned with a smile from Hot Springs,
where he enjoyed the i"aces.
Six Tieups for
Fugitive
United Artists has arranged six national
merchandising promotions blanketing more
than 100.000 outlets in every major market
of the country for Tennessee Williams'
"The Fugitive Kind." Participating in the
exploitation drive are Novo Greeting Cards
Co.. the New American Library, Rolex
Watch Co., Scheduled Airlines, Necchi
Sewing Machine Corp. and the Kay Guitar
Co.
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Other Installations Now In Progress
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SW-2 BOXOFFICE ;: April 11. liiCO

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. . 50
HOUSTON
fnterstatc Theatres conducted its usual
Academy Awards contest in which
contestants submitted guesses on the winners.
This brings to mind last year when
the contest was run in a newspaper which
ran one each year. Someone goofed and
nominations of the previous year were run.
They received a lot of right answers and
would have had to pay off handsomely,
except the contest deadline for the year
before had been earlier, which made the
date of publication of the contest after the
deadline.
Comedian Bob Hope will present a stage
show here April 20 . . . Albert Zarzana and
Raymond Borisky, who recently entered the
local theatre scene by leasing the Venus
and Galena Park, have announced plans
for opening a new house to be called the
Alray Art Theatre. It will open April 20
with a French melodrama, "Razzia." The
Alray, seating 558 has been redecorated
and the seats reupholstered. The lobby will
be offered to local artists for exhibits.
Zarzana at one time worked for Interstate
as an usher, and for the past four years
has been at KTRK-TV as a director.
Borisky headed the Raydell Productions,
a firm making industrial films.
Signs of the times: Indicating the passing
menace of television to the well established
motion picture house was a sign
carried on the marquee of the Alabama
Theatre, which read "Watch the Academy
Awards Monday Night" . . . Loew's State
held a Soddy sketching contest to promote
"The Unforgiven."
Services were held Saturday (2) for
Oscar B. Bridges, 67, veteran Texas theatreman
who was assistant manager at
Loew's State for the past five years.
Bridges had been ill for several months.
A native of Palestine, he had lived in
Houston 35 years after working in theatres
in other Texas towns and in New Orleans.
He is survived by his wife Ruth, one
son, one brother and two grandchildren.
BOWLING
DALLAS—The Rustlers, top team in the
Filmrow Bowling League, roHed both the
team high game i763) and high series
t4i, although their lead
was shaved to only two games over the Fox
Crew.
Team Won Lost Team Won Lost
Rustlers ....74V2 45 Vi Nat. Screen .56 64
Fox 721/2 47'/2 Paramount .54 66
Castoffs ....69 51 United Artists 50 70
.
Billions 68 52 Chorcos 70
Metro 611/2 581/2 Interstate ...441/2 751/2
Notes: Men's high game, Leon Abrahams,
216; men's high series, Charles 'Wyman,
546: women's high game, Elsie Parish,
172, and women's high series. Vera
Billions, 462.
New Theatre Well-Patronized
WANTAGH, N. Y.—Excellent response
has been accorded the new Wantagh Theatre
throughout its first three months of
operation. The neighborhood motion picture
house was designed by Leon Miller
and represents an investment of around
$350,000 for owners Sidney Sinetar and
Cy Frank. The new theatre seats 600
patrons and is de luxe in all appointments
and equipment.
Gene Cole Assigned Helm
Of Longview Twin Pines
LONGVIEW, TEX.—Gene Cole,
foi-mer
city manager of Ea.st Texas Theatres for
two years, is the new manager of the Twin
Pines, local theatre owned by B. L. Hagle
and Cliff Tume jr.
Cole, a native of San Angelo, has been
in exhibition in San Angelo. Big Lake, Abilene
and Longview for the last 15 years.
At the Twin Pines he succeeds Wayne Mahoney,
who resigned recently.
He and his wife have a son, 12, a student
at Forest Park Junior High School.
No Industry Threats
In Michigan Hopper
DETROIT—The legislative deadline for
introduction of new bills for the 1960 session
of the legislature has passed with apparent
safety for the film industry. According
to Milton H. London, Allied Theatres
president, "no measures will be considered
at this session which would impose
future changes or restrictions on the
motion picture industry."
Special credit was given by London to
House of Representatives Speaker Don R.
Pears, himself an exhibitor at Buchanan.
One possible exception is minimum wage
legislation, with bills introduced in both
houses to establish a minimum of $1.25 an
hour for all employes, but these bills are
expected to die in committee.
Three bills have been introduced which
are expected to benefit theatres if passed.
One is liberalization of regulation of employment
for minors. A second is placing
responsibility upon parents to make restitution
for damages caused by delinquent
acts of minors. A third bill, introduced at
the request of Sam Barraett, consultant
to Cooperative Theatres, would make it
illegal to carry a knife of any size with
the intent of damaging property.
EL
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What users sa-y: "We get a better picture -with Roman Mirio Carbons."
"The-y bum slower." "We have gotten a full extra
reel out of a trim." "They bum smoother." "The arc
strikes better." "Our projectionist likes the 20" long
feature on the copper coated sizes."
See Us at Booths 16 and 17 at the Convention
Roman Mirio carbons are sold, shipped and guaranteed for
"Electro Carbons," Texas
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BOXOFFICE April 11, 1960
SW-3

. . Frontier
OKLAHOMA CITY
Daul Stonum of Anadaiko, president of
the United Theatre Owners of Oklahoma,
presided at a board meeting Monday
111! in Hardy's restaurant. Final plans
for the joint get-together with the Variety
Club in Tulsa June 6, 7 were discussed
. City USA, now being
operated by Video Independent, completed
a ticket distribution deal with the Humpty
Dumpty and Standard grocery stores.
Some 70.000 ducats were passed out by the
stores, good for rides at the park April 9,
10.
On Filmrow were J. E. Jones, Sand
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Oklohoma City 2, Okla.
Springs Drive-In, Tulsa; Hohn M. Buffo,
Liberty, Hartshorne; Layton Carter, Chief.
Seminole: Clint Applewhite, Liberty, Carnegie:
Mr. and Mrs. T. V. McDowell. Bison,
Buffalo: Milan Steel, Buffalo and
Lakeside, Pawnee: Jarrel Jaggars, Time,
Wetumka: L. A. White, Tech, Weatherford:
H. T. Burns, Opera House, Apache:
Claud Thorp, Gem, Ryan: Bill Donaldson,
Brook. Tulsa: Hank Robb and Alex Blue,
Admiral at Tulsa: Jim Sanders, Star and
Harmony. Sand Springs, and Mel Danner,
Circle, Tulsa ... Up from Dallas were Sol
Sacks, Lopert Films: Jim F>i-itchard, Allied
Artists, and Paul Short, National Screen
Service.
DRIVE-INS
Another landmark has been sold and is
being remodeled into a five and dime store,
the long-closed Oklahoma Theatre at Hobart,
erected many years ago by the late
Charles Mahone and which was operated
by Video Independent several years . . .
Athel Boyter, Boyter Booking Agency, who
has been doing the buying and booking for
the Beaver Theatre, Beaver, has reported
that Mrs. A. L. McArthur has taken over
the operation of the theatre as of April
1. and Marvin Bell, who operated it the
last nine months, has left.
H-Bomb Warfare Is Theme
Of Vanguard's 'Level 7'
HOLLYWOOD — Vanguard Productions
of New York will film "Level 7," Mordecai
Roshwald novel which treats with hydrogen
bomb warfare. J. B. Priestly is writing
the screenplay.
The picture will be lensed in England.
Vanguard toppers Max J. Rosenberg and
Milton Sobotsky additionally have "City
of the Dead" ready for release and are
preparing "The Adventure of Honey West"
for television.
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Aromarama Theatre
Will Open in Miami
MIAMI—Miami is expected soon to have
its first theatre equipped to provide odors
with motion pictures.
Tests were made at Wometco's Town
Theatre on Flagler street by engineers, and
spokesman for Wometco said negotiations
were under way with Walter Reade, producer
of Aromarama.
Preliminary tests have been successful at
the Town, with equipment being installed
in the projection booth and other points,
which operates through the air-conditioning
system. The odors are emitted to correspond
with pictm-es on the screen, and
are exhausted through the air vents.
The first production by Aromarama is
"Behind the Great Wall." Similar experiments
are being made by Aromarama in
Tampa.
Interstate Managers
Are Moved by Hoover
MIAMI—Norvin Gamer has been transferred
from the Marathon Theatre at
Marathon to city manager at Quincy for
Interstate Theatres, succeeding George
Vaughn, resigned. Gamer will headquarter
at the Leaf in Quincy. Hubert Doty is
the new manager of the Marathon.
George C. Hoover, president, also reported
the district office has been moved
from Thomasville to Miami following the
resignation of Nat Williams jr. as district
manager at Thomas\alle to enter his own
business. Carl Salmons now is Interstate
manager at Thomasville. in charge of the
Rose Theatre, E. B. Whitham was moved
from the Rose to manage the Hiwa Drive-
In there.
Pat Robertson was appointed secretary
to Red Norris, booker and buyer, and Joe
Sweeney was moved into the Miami office
as auditor and controller. He was associated
with Hoover many yeai-s in the
Paramount Theati'es organization.
New Mexico June Meeting
ALBUQUERQUE, N.M.—June 14 and 15
have been chosen by directors of the New
Mexico Theatre Ass'n annual convention.
The scene of the two day meeting will be
the Hilton Hotel. Elmo Com'tney, Clovis,
secretary of the association, said a board
meeting will be held the evening prior to
the convention start.
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'Our Man in Havana'
250 in Minneapolis
MINNEAPOLIS^"Our Man in
Havana,"
which opened at the World, made the best
showing among the new offerings with a
rating of 250 per cent. "Ben-Hur" at the
Academy continued to be tops among the
holdovers with another big rating of 700
per cent for its sixth week. The runnerup
was "Sapphire" in its second week at the
St. Louis Park with a rating of 200 per
cent.
(Average Is 100)
Academy Ben-Hur [MGM}, 6th wk 700
Century South Seas Adventure [Cineroma),
40th wk 110
Gopher—A Woman Like Satan (Lopert), 2nd wk. . 150
Lyric The Bramble Bush (WB), 4th wk 70
Orpheum Home From the Hill (MGM), 2nd wk. 150
Pan—Guys ond Dolls (MGM); The Bishop's
Wife (MGM), reissues 135
St, Louis Park Sopphire (U-l), 2nd wk 200
State Who Was Thot Lody? (Col), 3rd wk 100
Suburbon World The Mogician (Janus), 4th wk. 100
Westgote Mystery of Picosso (Lopert) 100
World Our Mon in Havana (Col) 250
'Angry Red Planet' 180
In Milwaukee Bow
MILWAUKEE— It was a week of above
average grosses for all downtown first-run
houses. "Sink the Bismarck!" in its second
week at the Wisconsin Theatre led the
street with 200, just ahead of a trio of
films which registered 180 each. Top new
bill in town was "The Angry Red Planet"
and "The Incredible Petrified World."
Palace The Angry Red Planet (AlP); The
Incredible Petrified World (Governor) 1 80
Riverside Home From the Hill (MGM), 2nd wk. 115
Strand Porgy and Bess (Col), 5th wk 180
Towne Heller in Pink Tights (Para); Circus
Stars (Para) 105
Warner Who Was That Lady? (Col), 3rd wk. ISO
Wisconsin Sink the Bismarck! (20th-Fox); Oklahoma
Territory (UA), 2na wk 200
Omaha Surge Is
Led
By "Guys and Dolls'
OMAHA—The strong surge at the boxoffice
continued in Omaha in spite of
rain, snow and floods which kept many
patrons from the trade area cut off from
Omaha by flood-covered roads. The fourth
week of "Toby Tyler" at the State hit 125
per cent and many performances still bring
waiting lines. Others generally topped
average, paced by "Guys and Dolls" with
a 200 per cent score at the Dundee.
Cooper Ben-Hur (MGM), 7th wk 100
Dundee Guys ond Dolls (MGM), reissue 200
Omoha Porgy and Bess (Col) 110
Orpheum Our Mon in Hovona (Col) 95
State Toby Tyler (BV), 4th wk 125
Art Policy Inaugurated
At Minneapolis Uptown
MINNEAPOLIS — Policy turning the
neighborhood Uptown Theatre into an
art house was activated by Martin Field,
who, with his father, operates that theatre
and the St. Louis Park in suburban
St. Louis Park, recently.
Martin Field pointed out that he feels
that there is a definite market here for
foreign films, which can be developed. A
series of five quality Eui-opean pictures already
has been contracted for as the initial
film fare in the experiment.
The Fields recently named Leonard
Lightstone, vice-president in charge of
booking and buying films for Rugoff &
Becker, New York, as their foreign film
buyer. Rugoff & Becker operates some of
the top art houses in New York, including
the Sutton. Beekman, Paris, Murray
Hill and Fifth Avenue Cinema theatres.
The Uptown, and on occasion the St. Louis
Park, will be playing some of the same
pictures which these theatres play.
Lightstone said here that he has noticed
some perculiarilies in the art film business
in this city. In most large cities foreign
language films are popular and easy to
sell but British films meet with resistance.
In Minneapolis, it is the other way
around. British films, particularly comedies
are popular with theatregoers, but foreign
language films are hard to sell. Only
two other cities, Washington and Pittsburgh,
share this idiosyncrasy with Minneapolis,
Lightstone said.
"We're going to book nothing but the
best foreign films for the Uptown," Lightstone
said, "and if people begin to get the
idea they will see a good film, regardless
of language, pretty soon they won't care
about the language."
The first picture of the new series to
open at the Uptown was "Black Orpheus."
Conrad Nagel Sees Series
Of Hollywood Strikes
ST. PAUL—Labor trouble will continue
to disrupt the television and motion picture
industries in Hollywood for some time,
Com-ad Nagel, former film star, said here.
The actor, who was appearing in "The
Pleasure of His Company" here, said that
even when the present strike of actors is
settled, it will not be long before every other
union working in films will want the
same thing the actors want—payment for
each time a television film is renin and
more pay if a motion picture on which
they work is sold to television.
Nagel said that the ideal bhing would be
that every time a television film is run
again, everyone associated with it get the
same money as he did when he worked on
it.
One of Nagel's costars in the play. Leo J.
CaiToU. was not enthusiastic about the
strike. He saw it mostly as the activity of
the younger, less experienced members of
the actors union.
"Many of them." he said, "have come into
acting with the idea that it is the easy
profession and that they are going to get
as rich as possible from it. I have absolutely
no sympathy for them."
A strike in Hollywood stnick Carroll as
somewhat "ridiculous." "Actors are so well
paid compared to the rest of the world. I
have been down in coal pits in many parts
of England where mien toil under miserable
conditions, long houi'S. little pay. When
they strike, I'm sympathetic. But tliis
Hollywood thing . .
." He shook his head.
"There must be a better way to work
things out."
70mm at Milwaukee Strand
MILWAUKEE — Strong 35 70 Special
projection arc lamps on Philips Norelco
projectoi-s have been installed at the
Strand Theatre.
A Barbara Stanwyck Show
HOLLYWOOD—Barbara Stanwyck will
star in four out of five half-hour dramas
and act as hostess every week on the
Barbara Stanwyck Theatre on NBC-TV
next season. Producer of the projected
series is Lou Edelman. and among the
directors will be Richard Whorf.
Omaha Labor Against
Big Amusement Lug
OMAHA- -C'lly la'.howllng alleys, the municipal
auditorium. Ak-Sar-Ben racing, stage attractions
and cultural presentations.
A meeting was scheduled by a committee
appointed by the newly organized Omaha
Public Recreation Assn to draw plans
to keep in touch with a committee which
Mayor John Rosenblatt will name. The
latter group will represent the city in it«
move to tack on an assessment against the
amusement industries. Bill Baker, in
charge of auditorium productions, is head
of the group fighting the proposal.
Fast Time Due to Start
May 22 in Minnesota
MINNEAPOLIS—Daylight saving time,
which theatremen fought vigorously last
year, will go into effect at 2 a.m. May 22
throughout Minnesota as the result of a
permanent fast time law enacted by the
1959 Mirmesota legislature. It will end at
2 a.m. September 6, the day after Labor
Day.
The Mirmesota DST law provides fast
time only in the summer and emerged as a
"compromise" during the 1959 legislature.
The present law applies statewide and was
characterized by its backers as the permanent
solution to the time problem
whereby the patchwork pattern of fast
time areas in the state is eliminated.
J. Carrol Naish has been signed for a
starring role in "Force of Impulse," United
Artists film.
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3750 Oaktan St. • Skokl*. Illlnoli
BOXOFFICE April 11, 1960 NC-1

in
MILWAUKEE
The new local magazine Teen Beat is
edited by Dick Weis, who has also
noted that the teenagers' interest in the
movies can be cultivated to the advantage
of the magazine. In one of his first issues,
he ran a spread on Debbie look-alike contest
promoted by Johnny McKay, manager
of the Riverside Theatre. The response
was so pleasing to Weis. that he has enlisted
the aid of Joe Reynolds, Towne Theatre
manager; Paul Gustafson, Milwaukee
Sentinel, and this wiiter iBUl Nichol,
I
BoxoFFiCE whipping up a project
which will enhance the circulation of the
magazine, and help to up the gi-osses at
the downtown houses.
Harry Halloway, candidate for judge of
the cirsuit court of Milwaukee County, in
the April 5 election, was seen on television
on a recent Sunday in "Whistling in
Brooklyn," starring Red Skelton. The
movie, m,ade in 1953, included shots of Ebbets
Field. Halloway was appearing on
the stage in New York at that time. He
was fonnei'Iy with the Fox circuit here, as
du'ector of stage shows, as well as in a
managerial capacity. Currently, he is
executive secretary of the Milwaukee local
of the AFTRA and is a former national
vice-president.
"The Golden Age Movie Program in
Milwaukee" will be the theme of a talk to
be given by Mrs. Ida Witt, Milwaukee
County recreational director, at the next
Better Pilmjs Council meeting, to be held
at the Milwaukee Public Librai-y. Mrs.
Irvin J. Haus, wiU preside at the business
meeting, and with her co-chaii-man, will
discuss plans for the conference of the National
Federation of Motion Pictui-e Councils
here May 4, 5. Mi-s. Cai-1 Meyer, preview
chairman, released the following Tatings:
Family: Circus Stars, Masters of the
Congo Jungle, The Bishop's Wife, Oklahoma
Territory, Sink the Bismarck!
Adults and Young People: Aren't We
Wonderful? Last Voyage, Big Night, Hell
Bent for Leather, Up the Creek. Young
People: The Angry Red Planet, Incredible
Petrified World. Adults: 400 Blows. Guys
and Dolls, Sapphii-e, Heller in Pink Tights,
I Passed for White, Thi-ee Strange Loves,
Too Soon for Love, Who Was That Lady?
Carnival Story, Home From the Hill, Nude
in a White Car, Vice Raid.
Morrie Anderson of Independent Film
Co. screened "My Pal Wolf" for the Upper
Peninsula and wound up with bookings in
Marquette, Escanaba, Saulte Ste. Marie,
Munising, Iron River, Ishpeming and Negaunee.
MGM-TV Promotes Curtis
NEW YORK—Tom R. Curtis has been
made general manager of the MGM-TV
Commercial and Industrial FUm Division
by George T. Shupert, vice-president in
charge of television for MGM. He replaces
Bill Gibbs. who joined the J. Walter
Agency April 4.
Marshall Tex., Drive-In
Reopens With New Name
MARSHALL, TEX.—The Capri Drive-In
on U. S. 80 East is ready for a new season
following remodeling necessitated by damage
to screen and boxoffice in a November
tornado. The theatre formerly was known
as the Fox, and is owned and operated by
Mr. and Mi-s. Henry Lucht.
The new screen, for which a new concrete
foundation had to be laid, is the
third of its kind in the southwest, Mrs.
Lucht said, being a new type Glatex
screen produced by U. S. Gypsum Co. The
other two such screens are said to be at
Lubbock and at Nashville, Ark. Features
include elimination of the possibility of
rust stains forming to spoil the screen picture.
Attractive shades of green and yellow
have been used in remodeling the boxoffice,
as well as in painting the screen
frame, signs and concessions building.
New playground equipment has been
added. Entrances and boxoffice are now
behind and not under the screen, as they
were prior to the storm. Entrances have
been improved with new surfacing.
Rape-Robbery Film Slated
HOLL'YWOOD — Filmservice Distributing
Corp.. cm-rently releasing "Ma Parker
and Her Brood," has negotiated a deai
with Paul Kramer Productions to make
"The Fiend," a stoi-y of robbery and rape,
by Martin Mooney. Kramer will produce.
The screenplay is by Kramer and Vyott
Ordung.
VjR*??5f
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Large 25c Popcorn Boxes Per 1000 20.50
1 lb. White Popcorn Sacks Per 1000 3.10
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NC-2 BOXOFFICE April 11. 1960

. . Sam
. . Ei-ma
Readers Vent Anger
At Fare on Screens
COLUMBUS—The Hilltop
Record, West
Side community weekly, printed a double
column of letters from readers critical of
recent trends in movies and television programming,
hitting particularly at "too
many killings and indecent presentations
of sex."
The Record said that the letters would be
sent to Gov. Michael V. DiSalle. Senator
Frank Lausche and Congressman Samuel
L. Devine. "All three men have expressed
sincere interest in the letters and have requested
copies," said the Record.
TOO MUCH VIOLENCE
Sample comment from readers:
"If America is supposed to be a Christian
nation, this kind of practice surely
doesn't coincide. You can hardly turn on
the television but what you have a program
with shooting or killing or sex."
"It is high time that the readers of the
Hilltop Record are showing a deep concern
over the issue of getting rid of too
many killings and sexy films which flood
our television screens and movie theatres."
"We welcome the opportunity to voice
our opinion in regards to sex movies, bedroom
fiction publications, murder, drinking,
illicit love affairs on both movie and
TV programs. Pray tell us how you can
expect a secure home life on a continuous
diet of this filth."
"Columbus must be at a low ebb morally.
For example, take 'The Lovers.' Any picture
of as low a moral quality as this picture
is and can draw a crowd for over four
months certainly puts us on a pretty low
level."
MANY GOOD PROGRAMS
"There are many good, entertaining and
educational programs on the air, but with
such a wonderful medium for good that
would be possible through the right kind of
programs, why do we have to subject our
youth to such pictures of crime, sex and
indecent dress? This is a democracy and
the people have the right to express themselves,
so why can't we join forces and
demand that these programs be taken off
the air and out of the movies?"
Members of the Friends Rescue Home
staff voiced their disapproval of certain
television and movie entertainment In
these words:
"We wish to join with others in voicing
our concern to rid television and cinema
screens of the demoralizing portrayals of
sex and crime which contribute so greatly
to the delinquency of the nation."
A Blizzard
Casualty
TORONTO—A severe blizzard kept the
Hamilton Drive-In at nearby Hamilton
from making its normal Friday and Saturday
showing, which it has been doing
during the winter without the use of car
heaters. But it was open again for the
two nights the following week. The Famous
Players Skyway at Hamilton, which
has in-car heaters, did not close because
of the storm. The two drive-ins at Toronto
which are being operated all winter by
20th Century Theatres, also continued
without a break but the attendance was
sharply reduced.
OMAHA
Fitter,
P^\
western dlvi.sion inanuKer, and
F. J. "Mike" Lee, district manager,
wei-c in town for a product session with D.
V. McLucas, United Artists' Omaha manager,
particularly about Easter releases In
the Omaha and Des Moines area . . .
Sherm Fit:h still was hospitalized at Sioux
Palls. S. D., where he was taken with a
heart ailment. Sherm has theatres at
Hartley and Moville, Iowa.
Don Page, exhibitor at Klngsley, Iowa.
visited the Row while he was In Omaha
with his son, who took his physical exam
at Sti-ategic Air Command headquarters
at Offutt Air Force Base on an application
for the Air Force Academy . . . Ann
Schreiber.
exhibitor at Wisner. still is In the hospital
here . Buituss, Crete exhibitor,
was reported Improving satisfactorily
after an operation.
Scotty Raitt, Genoa exhibitor, made it
to town as floods struck the eastern Nebraska
lowlands and repoi-ted a bridge out
south of town and water over the highway
at Columbus. Although he got
through, salesmjen in the teiTitoi-y had a
hard time later in the week when flood waters
reached record highs on the Platte
and Elkhom rivers and countless creeks
flowed over their banks. The Joy Theatre
at North Bend was one of the casualties
of the flood . DeLand, United Artists
booker-, had a rough trip back from
her home at Osceola, which is in the flood
region.
Walter Creal, who has the Beacon and
Center theatres in Omaha, reported his
wife was hospitalized with a broken wrist
as the result of a fall on the ice . . . Carl
White of Quality Theatre Supply said his
son Carl jr. has completed preparations to
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attend Wa-shlngton University In St. Louis
next .scho

. . . Eileen
MINNEAPOLIS
T)rive-ins operated by Minnesota Entertainment
Enterprises in the greater
Ttt'in Cities area and most of the independents
were scheduled to open Wednesday

Frank Murphy Pushes
Back-Downtown Drive
COLUMBUS—The healthy condition of
downtown theatres and other central
business firms is of vital importance to all,
said Frank Murphy, Loew's central division
manager, in a talk at a luncheon
here of the Columbus and Pi-anklin County
Motion Pictui-e Council.
He said he had heard of persons boasting
that "they hadn't been downtown in
months." He said that persons who have
friends and relatives dependent on tihe
downtown area for the livelihood should
be particularly concerned about the state
of downtowTi business. He added that theatres
play a vital part in attracting shoppers
to the central business area.
Murphy urged the motion pictui'e council
to "get behind" family-type pictures
and help make them profitable. He pointed
out that censorship is not needed, since the
Production Code "is doing the job." He
said that prior censorship is "not the
American way" and that censor fees constitute
a "discriminatory tax" on one
business as a subsidy for certain government
operations. He said that other businesses
are not required to subsidize such
operations.
'Flanders' Saturation
In Upstate Michigan
DETROIT—A two-week saturation booking
of "A Dog of Flanders" has been completed
by Robert McNabb, 20th-Fox manager,
in 75 upstate Michigan theatres,
backed by a television saturation campaign,
including spots and a 4 '2 minute
promotion trailer. The television stations
covered every town in the state playing
the picture, an unusual accomplishment
in view of sparsely settled areas in remoter
sections, and ran a week ahead as well as
during the week of the engagement.
The advertising and exploitation, including
a personal appearance tour, were
handled by Tom McGuire, advertising director.
About 50 per cent of the 75 theatres held
the picture for extended playing time. Mc-
Nabb reported.
The saturation was followed by a ninecity
booking of "Sink the Bismarck!" in
key Butterfield theatres, backed by a similar
television campaign.
Air Dispatch-Michigan
Formed by Bill Wagner
DETROIT—Air Dispatch-Michigan, providing
air freight service for the film industry,
was organized by William Wagner,
formerly a salesman for Film Truck Service,
which formei'ly handled Air Dispatch
business here. The new firm is now agent
for Air Dispatch, Inc.. in the Greater Detroit
area, and is renting space from Film
Truck Service at 6111 Concord Ave.
Exhibitors of Cincinnati
Wait Seasonal Surge
CINCINNATI—With winter at
departed from the Ohio Valley,
long last
exhibitors
throughout the area are looking forward In
happy anticipation to a continuing steady
climb in attendance through the months
ahead. Such anticipation is a complete
turnabout from the situation that had prevailed
up to a vei-y few years ago, when
attendance during the hot summer hit its
low point for the year.
But this isn't true anymore, because all
local roofed houses are now air conditioned,
thus providing welcome escape
from the sizzling heat that usually prevails
in this area when the sun rides high in the
sky. Theatre operators well know the effectiveness
of air conditioning in attracting
both afternoon and evening summer
audiences, because thousands of patrons,
both youngsters and older folks, have repeatedly
expressed theh- appreciation during
recent sununer months.
But undoubtedly the most important
reason for the summer upsurge in attendance
has been 'the considei-able increase in
the number of area drive-ins. where entire
families can spend a pleasant low -cost
evening together— with the added satisfaction
of being able to make spot purchases
of a great variety of refreshments.
Another potent reason for increased attendance
at both roofed houses and di-iveins
is the fact that many thousands of
area viewers are becoming increasingly fed
up with the continuing fare of pre- 1948
films which are screened by local television
stations, with their much-too-frequent
breaks for dreary and long-winded
commercials.
As one top local television personality
said recently on her program: "Wlien I go
to the movies, I sit there w^aiting a break
for commercials, but they never appear on
the screen and so I can enjoy the action
being portrayed without any breaks in the
continuity." ObWously, an increasing
number of other television viewers, for
this and other reasons, have lost their enthusiasm
for living-room viewing of ancient
fims.
This, of course, by no means leaves motion
picture exhibitors without entertainment
competition. This is especiaUy ti-ue
in this ci.y and sun-ounding areas, where
there is a multiplicity of competitive activities,
ranging from night clubs—more
than 80 in the Cincinnati area—through
summer grand opera and concerts in numerous
parks, two strawhat theatres to major
league baseball, boating on the Ohio
River, horse racing at two tracks and family
entertainment in one of the coimti-y's
largest amusement parks.
But. a; one local exhibitor commented:
"We've been battllnu this competition for
the entertainment dollar for too many
years to let it upset us. All local exhibitors
constantly are striving to book the best
films available, and to screen them adequately,
and we believe our efforts are appreciated
by tho.se seeking entertainment.
At lea.st that is Indicated by attendance
figures at mast local houses even during
the recent winter months when movie going
was well below what it will be when
summers heat blankets this city."
Fox at Detroit Installs
$75,000 Cooling Plant
DETROIT—The Fox Theatre is spending
$75,000 on the Installation of a new
air conditioning system to replace the
system installed when the 5,500-seat house
was built in the late twenties, managing
dii-ector Joseph J. Lee announced. The Fox.
formerly a National Theatres House, was
taken over by the Woodmont Corp.. which
has a realty interest in the property, last
summer.
The new air conditioning is a York steam
absorption system, said to be the first of
this type ever Installed in a theatre. It is
a recirculating system, with the water
tower to be installed on the roof. Installation
is being made by Arctic Air, Inc. The
investment is expected to provide substantial
savings over the years. Last year the
Fox paid a $2,500 penalty for use of its
nonrecirculating system under the recently
adopted city ordinance, and this sum increases
in future years in stages.
Old Warren Theatre Razed
WAJIREN. OHIO—The lot on which the
old Harris Warren Theatre was located is
now for sale or lease, with plans apparently
abandoned for a $500,000 motel on the
downtown site. Razing of the old theatre,
formerly the Warren Opera House, removed
a city landmark which had stood
for 73 years.
Akron Stagehand Dies at 80
AKRON—Daniel McGowen. 80. for many
years the stage manager at Loew's Theatre,
died in a Cuyahoga FaUs hospital after
a year's illness. He retired in 1956 after
26 years at Loew's and earlier terms as
stage manager for the Colonial and Goodyear
Theaties and Akron's old Opera
House.
Jofwoivt^
BOONTON, N. J.
Large Core
Greater Crater Area
meant
MAXIMUM LIGHT
in Illinois—Gardener Theatre Service, Inc., 2831-33 N. Clark St., Chicogo—
Buckinghom 1-0591
in Kentucky—Stondard Vendors of Louisville, Inc., Louisville—Wobosh
0039
in Michigan— National Theatre Supply, Detroit—Woodward 1-2447
^

. . . Andrew
. . Glenn
. . Mrs.
. .
. . . George
. . Edward
. . David
. . Eric
.1
DETROIT
IJaroId Morrison has been appointed sales
manager at Warner Bros., headed by
Joseph Baringhaus. marking the creation
of a new post at this exchange. Morrison
formerly was with the division office here,
headed by Grover Livingston. He has been
succeeded there by Owen Vaughan, transferred
from Atlanta. Jackie Gonda. wife
of David Gonda. Universal salesman, has
been appointed secretary to IJvingston,
succeeding Breggitt Thompson. The Warner
records section in the exchange here
has been closed and distribution of records
in the territory will be handled by a local
distributor. Former manager Dick Tobin
will continue with the new distributing
firm.
Wayne Stebbins opened the Saranac at
Saranac four days weekly . Lillian
Stembaugh closed the Heart at Hartford,
and Floyd Bloss shuttered the Hastings at
Hastings . . . Harold Kortes reopened the
John and
131 Drive-In at Plainville . . .
Joyce Champion took over the Cozy at
Decatur, formerly operated by Bob Pennell
J. Tomasko acquired the
Cinema at Clawson from Pierre LaMarre
. . . E. C. Loomis closed the State at Elk
Rapids.
.
.
Lou Mitchell is taking over film buying
for John Tatu's Nortown in Detroit
Jean Griffin reopened the Cherry Bowl
Drive-In at Honor Wallace
closed the Pour Star Scottsville . . .
at
Gus Eisner took over the Sunset Drive-
OUTSTANDING CRAFTSMANSHIP I

Frontier Park Added
By Video Independent
OKLAHOMA CITY—Video Independent
Theatres, operator of Oklahoma's largest
theatre circuit, has purchased control of
Pi-ontier City USA. an amusement park
and tourist attraction here.
In a reorganization of the management.
Allen B. E>ean, who has been acting as
city manager for Video at Ai-dmore, was
named vice-president and general manager.
Other officers are K. C. Blackledge, president;
J. E. Brooks, treasurer: and Louis
McColgin. secretary, all executives of Video.
Directors are R. F. J. Williams jr..
Luther Dulaney, C. A. Vose, Ancel Earp,
Henry S. Griffing ( president of Video >
Leslie Williams, Roy Hoffman jr. and E.
L. Pearson.
Dean announced an expanded program
of free entertainment at the park.
Blackledge pointed out that Frontier
City, USA, had more than 1,100,000 visitors
last year "and may have been the biggest
photographed industry in the southwest
the way tourists shot pictures of it."
Taking that as a cue. Video plans to
make a "short subject" movie of the
amusement center to be distributed
throughout the country to help promote
Oklahoma as a tourist attraction.
Frontier City, Inc., is the operator of
the center, and is responsible for major
events. Most of the shop>s and other centers
are privately owned. Dean said one
event this year wiU be midget automobile
racing sponsored by Mico-Midget. Inc., of
Oklahoma City.
Dean is a native of Oklahoma who was
born in Antlers and grew up in Clinton
where he began working for Video Theatres
as a doorman in 1935. He has been with
the firm ever since, except for a tour of
duty with Army engineers in World War
II, during which he served 36 months overseas,
being discharged as a captain. He has
been in Ardmore since 1952.
Jagmin Busy at Drive-Ins
DETROIT—Alex Jagmin of T. Jagmin,
Inc., theatrical decorator, is working on redecoration
of concession buildings at thi-ee
outdoor theatres—the Starlite at Benton
Harbor for Harry Rubin, the Lansing at
Lansing for James Blackburn, and the US-
23 at Flint for Louis Warrington. Jagmin
is also redecorating the lobby of the Punch
and Judy at Grosse Pointe, Detixiit suburb,
for Community Theatres.
Nudist Film Is
Pulled
AKRON—After Summit County Sheriff
Russell M. Bird, Prosecutor John S. Ballard
and three of their assistants viewed
"Natuj-e's Paradise" at the Summit Drivein,
Ballard decided to let the grand jury
view the nudist film, at a county cost of
85 cents a person, the following night.
The jury, however, was due to be disappointed,
as the management decided to
take the film from the theatre because it
"wasn't paying off."
Martin Jurow and Richard A. Shepherd
are the producers of the United Artists picture,
"The Fugitive Kind."
ON CRUISE— Albert Dpzel, loft,
Detroit
exhibitor and distributor, and Carl
Shalit, district manager for Columbia
Pictures, visit a native village in the
San Bias islands off the coast of
Panama during their Caribbean cruise.
Two Exhibitors Switch
To Related Businesses
DETROIT—Two local exhibitors are
switching careers to other phases of the
show business. Pierre LaMarre, former
owner of the Clawson in suburban Clawson,
is taking to the air as conductor of
Showtime on Broadway, originating from
the radio-television lounge of the downtown
Telenews Theatre. Arrangements were
made by Managing Director Fred Sweet.
LaMarre is on the air for an hour five
mornings a week over WQRS-FM, Detroit's
new "cultural" station. Patrons entering
to view the regular show also get a good
view of LaMarre going on the air.
LaMarre was a booker with Cooperative
Theatres of Michigan and with Warner
Bros, exchange here.
Bert Penzien. owner of the Shores Theatre
in Suburban St. Clair Shores, and a
former projectionist as well, has taken a
turn as producer. His first film is a tenminute
short, in sound and color, titled
"Leader Dog." Penzien handled both direction
and photography. The film is being
handled by Robert Buermele of General
Theatre Service who is arranging
screenings.
BOWLING
DETROIT—With five weeks remaining
in the season, the race has become highly
exciting in the Nightingale Club Bowling
League, with a number of changes in position.
Theatre Equipment did it by taking
four from National Carbon. National Theatre
Supply ditto from the projectionist
local, and Amusement Supply won three
from Altec. Here is the lineup:
Team Won Lost Team Won Lost
TEC 56 36 Ams't Supply 41 51
NTS 55 37 Not. Corbon 37 55
Local 199 54 38 Altec 33 59
High scores were: Roy Thompson. 200-
214. 592: Jack Colwell. 192-204. 582: William
Gagnon. 201-206. 564: Nick Forest.
208-196. 536: Kenneth Grenke. 512: Francis
Light. 203: Bill Arendell. 190.
Bill Gagnon's pair of 200 games was
the highlight of the day and helped put
his team on top. Kenneth Grenke also
helped out. Roy Thompson had a lot of
good hits that could have been strikes,
but was tapped each time.
Eddie Waddell almost made a triplicate
— 165-167-167. Michael Ureel, a vacationer,
was the only absentee. Mrs. Ed Douville
says she was going to show up to meet
her best boy friend. That's Ed of course.
Three Dark Theatres
Reopen in Michigan
DETROIT—Thi- v>

. . Word
. . 'William
March
evening
CLEVELAND
falling all members of the Salesmen's
Club. Jack Lewis, chairman, is aiming
for a big membership tm-nout April 11 for
the testimonial luncheon at the Shanghai
restaui'ant for incoming president Bob
Blitz and his predecessor in the top job,
Jerry Lipow . was received here
that Allan Ti-euhaft, former film salesman,
suffered a near-fatal heart attack in Dallas,
where he's in Harris Memorial Hospital.
Arthur Goldsmith, head of Seaway Film
Distributing Co., booked a multiple package
program that is playing 11 local subsequent
run houses simultaneously—Keith's
105th, The Olympia, Avalon, LaSalle, Lyceum,
Garden, Regent, Astor. Haltnorth,
Arthur F. Luthi,
Lexington and Lyric . . .
former partner of Bob Bial in the Arkay
Sign & Display Studio in the Film building,
wa,s honored by his fellow craftsmen
with a testimonial dinner .
J.
Connors of the Horace Adams organization
is recuperating from sm-gery and expects
to be at his desk within a week or so . .
Claudia Astrum, Film Ti-ansit Co. secretai-y,
suffered a head cut and braises when
the driver of the bus in which she was riding
to work threw on his brakes to avoid
a collision.
. . .
. . .
Lou Sharp of Sharp's service station was
Arnold
ill in Mount Sinai Hospital
Porozynski says the subrun Garfield is
now operating on a reduced three-day
schedule
. . . Chi-is Velas who owns theatres
in Bellaiie and elsewhere, has assumed
the buying and booking for the St.
Clairsville Di-ive-In Jen-y Lipow, U-I
WAHOO is
th*
idecl boxoffice attraction
to increase business on your
"ofF-nights".
Write t«day for complete
details.
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT
CO.
3750 OoHon St. Slcokla, llllnoli
THE
BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
2310 CoK Ave.
2108 Payne Ave.
Detroit, Mich,
Cleveland, Ohio
salesman, has as his guest his mother Mildred
Lipow of New York.
. . . Art
Variety Club held its annual Academy
Awards night party in its Tudor Arms
Hotel clubrooms 'Walter Burget, Lincoln
Drive-In,
. . .
'Van Wert, made his fii-st
spring visit to the exchanges
Goldsmith has available tlii-ough his Seaway
office a ten-minute cinerama -type
travel short in color . . . Sam Galanty, Columbia
division manager, was in town applauding
local Manager Jules Livingston's
saturation bookings of "Anatomy of a Murder,"
"Suddenly, Last Summer" and "'Who
Was That Lady?" all of them Academy
Award contestants in one or more categories
. . . Local critics W. Ward Marsh of
the Plain Dealer and Stan Anderson of
the Press went overboard in praise of
20th-Fox' "Masters of the Congo Jungle,"
at the Palace Theatre.
Film Transit presented to the PUC its
reasons for a request for a boost in rates,
namely to compensate for higher operating
costs.
Cong:ratulations to Marie Roessel who
recently celebrated her 40th anniversary
with Universal. While her job as cashier
has remained the same, her locale has
changed several times. She started with
the company in Buffalo, then was transferred
to Cleveland where she remained
until the branch operations were streamlined
and she briefly took up residence in
Cincinnati. Now she is in Detroit which
handles billings for this district.
Bob Summers is back to the job of
handling the sale of Warner records now
that baby Shannon Anne arrived to provide
entertainment for sister Kelly Anne,
aged 1 year and brother Shane, 2 years
. . . Grover Livingston, Warner division
sales manager, conferred with local Manager
Bill Twig . . . Jack Shulman of the
Lake Theatre in Painesville, the Lexington
in Cleveland et al, and his wife Hattie
left on a vacation in Miami Beach.
Peter Rosian, Universal district manager,
returned from a two-week tour of the
southern branches in his territory . .
.
Bonnie Porko has joined the United Artists
Bob Echols has been appointed
staff . . .
manager of the Haltnorth Theatre of the
Dolores "Sis"
Washington circuit . . .
Smith, U-I receptionist, was put on the inactive
list by a foot infection.
The Variety Club is accepting reservations
for travel space in a chartered bus
headed for the six-hour trip to Toronto
and the Variety Club convention June
1-4. Barney Weitz, convention chairman,
suggests all interested hurry with their
requests.
Teen Star in Cleveland
CLEVELAND—A film star with a brushup
pompadour and a long pony tail was
guest of honor at a press luncheon on Wednesday

F. F. Goodrow Partner
In Howco Exchange
NEW ORLEANS—F. P. Goodrow. local
independent exchange operator, has become
part owner of the Howco exchange
here. The new company will operate under
the name of Goodrow-Howco Pictures
Exchange.
Goodrow also will continue his present
individual exchange operation, which he
established more than 20 years ago. It will
function apart from his new undertaking
and will be supervised by Mrs. Georgia
Bruno, who has been in his employment
12 years. Goodrow's office will be at the
Goodrow-Howco exchange, 150 South Liberty
St. His previously established operation
will continue at 218 South Liberty
St. The new arrangements became effective
February 20.
Leo V. Seicshnaydre, former president of
the Howco exchange, which was known as
Howco Pictures of Louisiana, disposed of
his interest by selling to Joy N. Houck,
vice-president of the firm. Seicshnaydre
will continue as a member of the sales
department for the Goodrow-Howco Pictures
Exchange organization.
Comedy to
Joanne Dru
HOLJ-iYWOOD—Joanne Dru has purchased
film rights to "Here We Are," a
comedy written by Hal Warren, as a vehicle
for herself. Film rights to "The
Charcoal House" by Edward Loomis were
bought by Edward Rissien.
New Manager Updates
Ford in Rankin. Tex.
RANKIN, TEX.—This town Is going to
be given a first-cla.ss motion picture theatre,
according to John Goodwin, who recently
took over operation of the Ford
Theatre. As the first step of this policy.
Goodwin said the Ford Is to be remodeled,
seats and equipment repaired and the theatre
repainted. Some new equipment will
be installed.
Goodwin was named manager by H. Ford
Taylor, builder of the theatre. Goodwin's
operating policy is for the theatre to be
open each night and for 2 p.m. matinees
on Saturday and Sunday. Family nights
arc Wednesday and Thursday. On these
two nights, an entire family is admitted
for 90 cents. Regular prices are 25 cents
for children and 50 cents for adults.
Goodwin has been in the theatre business
for 20 years and has been associated
with Ford Taylor for 12 years in Big Lake.
He is no stranger to show business here,
having helped construct the old theatre
that used to serve the town, as well as
the present theatre. Taylor is also well
known here.
"I am thoroughly familiar with the theatre
business, with Rankin and what is
needed here, and I plan to put the Ford
Theatre in tiptop shape," Taylor said.
225 in Oscar Promotion
HOLLYWOOD—A total of 225 Los Angeles
exhibitors took part in the Oscar
promotion this year as compared to only
40 last year.
COLUMBUS
Drn-ilur" will open May 12 at Herman
Hunt's CineStage. Hunt said the MGM
feature will cost a higher film rental than
any other motion picture ever to play
Columbus. There will be ten showings
weekly. Including matinees on Wednesday,
Saturday, Sunday and holidays.
Ed Rieder Is the new assistant manager
of Loew's Ohio. He formerly was on the
staff of Loew's State in Cleveland . . .
"Restoration of the downtown business
section Is a must," said Don Weaver, editor
of the Citizen-Journal. In an editorial page
column. Weaver said that the downtown
business section should be considered the
actual "civic-center" rather than the section
west of Scioto River advocated for
development by certain officials. Weaver
advocated a site at Town and Third streets,
a block from the theatre district, for the
new state office building.
John John. United Artists, was here
working on the Burt Lancaster-Audrey
Hepburn feature. "The Unforgiven." opening
soon at Loew's Broad.
Toledo Papers Back Contest
TOLEDO—The Toledo Blade, afternoon
paper, and the Times, morning paper,
sponsored an Academy Award Sweepstakes
contest in cooperation with exhibitors.
Ballots were printed in the newspapers
and distributed at the theatres. A
ten-day round trip to Mexico is the top
prize.
1
If It's Good Promotion
BOXOFFICE
someone will
report it in . .
Fresh from the scenes of the activities each week come constant ^
reports of merchandising of films Most of these are ideas you
can use for -your own promotion. All of them are interesting and
most of them are profitable in other similar circumstances. Make
full use of these practical ideas by practical showmen, many of
whom you may know.
Motion pictures lend themselves ideally to good advertising. The public interest is
high.
Capitalize on the interest that already exists and increase your attendance
-with proved ideas.
BOXOFFICE :: April 11, 1960
ME-5

Drive-In Boom Talk
Heard at Cincinnati
CINCINNATI—With the summer season
and its expected boost in attendance at
both roofed houses and drive-ins just
ahead, the local Filmrow scene is being
enlivened by talk of projected investments
totaling several million dollars for new
drive-ins and sizeable expansions to present
facilities.
While no definite commitments have as
yet been announced, it is known that several
area operators, together with several
large-scale "outside" operators are now
giving serious consideration to the construction
of new drive-ins. with options
having been obtained for the purchase of
suitable sites—which are becoming increasingly
difficult to obtain in this fastexpanding
area.
Also, rumors are current that improvements,
such as new screens, projection
equipment, interior and refui'bishing. are
being planned for at least one downtown
first-run theatre and for a number of
neighborhood houses. While, during recent
years, a half-dozen or more new driveins
have been opened in this area, only a
modest amount of money has been spent
on local roofed houses to improve their
facilities.
But now. with theatre attendance definitely
enjoying a modest boom—and expected
to chalk up near alltime attendance
records during coming months—owners
of houses that are suitably located to
take advantage of this business upswing
are encouraged to invest considerable cash
in refurbishing projects. At least, that is
the view of several local observers who are
well qualified to sense the current trend.
While agreeing that better times appear
ahead for the motion picture industry, including
well situated roofed houses, one
close student of the local scene declared
it is quite unlikely that any new roofed
houses of considerable size and cost ever
again will be built in this city or in its
more compact suburbs.
"Sure, theatre business has been improving
steadily during recent months and

Downtown Cincinnati
Reports Turnaways
CINCINNATI— In sharp contrast to tlic
customary Lenten letdown in movie attendance,
numerous local houses did turnaway
business, with some houses having
to refund admissions to late evening patrons
when too many earlier viewers stayed
to see the films for a second time.
Said one grateful house manager: "It's
been a long time since we've had to face
that problem, and it appears evident that
the public is turning to the movies in
steadily increasing numbers for their entertainment.
With summer fast approaching,
we should continue to enjoy excellent
"
patronage during the months ahead.
(Average Is 100)
Albee Home From »he Hill (MGM), 3rd wk 80
Capitol Ben-Hur (MGM), 3rd wk 350
Esquire Block Orpheus (Lopert), 3rd wk 300
Grond Vice Roid (UA); The Pusher (UA) 80
Keith Who Wos Thot Lody? (Col) 175
Palace Guns of the Timberlond (WB) 85
Valley Our Mon in Hovono (Col), 2nd wk 125
'Suddenly, Last Summer'
Attraction
Top Detroit
DETROIT—Downtown business has settled
down to the late Lenten season, with
"Suddenly, Last Summer"' in its eighth
week providing the strongest attraction
percentagewise.
Adams Home From the Hill (MGM), 2nd wk...100
Broodwoy-Capitol Cell 2455, Deoth Row (Col);
Women's Prison (Col), reissue 100
Fox A Dog of Flanders (20th-Fox); Okefenokee
(Selwin), 2nd wk 90
Madison Suddenly, Lost Summer (Col), 8th wk. 125
Michigan Who Wos That Lody? (Col); Comonche
Station (Col), 3rd wk 1 20
Palms The Angry Red Planet (AlP); Escape
from Terror (Palladium), 2nd wk 110
Trans-Lux Krim Nude in a White Cor (Trans-
Lux), 2nd wk 175
Weekend Rain Handicaps
Cleveland First Runs
CLE'VELAND—Rain over the weekend
did not help theatre business especially
downtown, where the only picture that
beat the weather was "Ben-Hur" in its
tenth roadshow week at the Ohio Theatre.
"Kidnapped" came through with a par
score and "Who Was That Lady?" scored
80 per cent in its fifth week at the Allen.
Allen Who Wos That Lody? (Col), 5th wk 80
Heights Art Block Orpheus (Lopert) 120
Hippodrome This Rebel Breed (WB); The
Threat (WB) 100
Ohio Ben-Hur 185
(MGM), I 0th wk,, roadshow policy
Palace Masters of the Congo Jungle (20th-Fox) 95
State Home From the Hill (MGM), 3rd holck)ver
wk 70
Stillmon Kidnapped (BV) 100
Detroit Local 199 Wins
Theatre-Paid Pensions
DETROIT—Detroit indoor theatre owners
and lATSE Local 199 agreed upon a
new labor contract, effective April 1, for
two years. The former four-year-old pact
expired January 4.
The new contract establishes a pension
plan, under discussion for several years.
Highmore Grand Reopens
HIGHMORE, S. D.—The Grand Theatre,
closed four months due to lack of patronage,
has been reopened as a result of a
drive by the Booster Club. Twenty-five
to 30 businessmen are undei-writing the
venture and the theatre leased to the
group by W. J. McDermott. Seats and machines
are being rented by Don Matre and
Leland Straight.
Only One Film of 360 Examined Given
Boot by Ontario Censor Board
To Prison for Racket
Inflicted on Ushers
CINCINNATI—An 18-year-old youth,
Irvin "The Duke" George, who for several
months had been working a "pay or get
beat up" racket on ushers in downtown
theatres, was sentenced to an indeterminate
term in the reformatory following his
conviction on two blackmail charges.
Judge Simon L. Leis commented that "this
community will not tolerate such a racket."
Joseph Alexander, district manager of
the RKO houses, said that "there was no
excuse for our ushers having submitted to
this racket. All they had to do was to notify
me and the poh:e would have stopped
it immediately. But I guess 'The Ehike'
had them too scai-ed to tell anybody what
was going on."
Statewide Curfew Bill
In Michigan Senate
DETROIT—A proposed statewide curfew
law has been passed by the Michigan
senate, expected to affect principally
smaller cities and towns. The new act exempts
any local governmental units which
have an existing curfew law.
Under the bill, children under 12 must
be off the streets by 10 p.m., and those
under 16 by midnight, except when accompanied
by a parent or guardian, or on
a "legitimate errand." Any older person
permitting a violation of the law would be
guilty of a misdemeanor—apparently placing
responsibility directly on theatre managers
if they permitted a violation.
Harry Lush Dies
DETROIT—Harry Lush, suburban exhibitor,
died March 28 at the age of 69
in California. He formerly operated the
P&A Theatres in both Northville and
Plymouth, and in recent years the new
Penn Theatre in Plymouth. He moved
west a few years ago. His wife survives.
SCMf/nG
TORONTO — Only one of
360 features
examined during the nine months ending
last December 31 was rejected In entirely
by the Ontario Board of Motion Picture
Cen.sors. The condemned picture was the
only one from Mexico to be submitted
during the jxirlod.
A repKjrt of the censorship bureau prepared
by O. J. SUverlhorne. director of
the provincial theatres branch, covering
three-fourths of the fiscal year, was presented
at the current session of the Ontario
Legislature, thus setting a precedent
for such submissions. Following the usual
policy, the title of the rejected film was
not given.
The report showed that 84 features were
revised and classified as "Adult Entertainment."
while six pictures were classified
for "Restricted Attendance," which
limited patrons to people 18 years of age
and over.
During the nine months 116 features
from the United States were examined,
representing a considerable drop from the
approximate 300 total in the previous fiscal
year of 12 months. The report listed
other totals as follows: Italy, 68; Great
Britain, 30; Greece, 16; West Germany,
13; Japan, 8; Russia. 7; Hungary, 6, and
various others from Macedonia. Communist
China. Czechoslovakia, Ireland. Israel, Poland
and Yugoslavia.
The censors viewed 333 trailers, 140
comedies and 80 newsreels, the latter Including
four in European languages. Also
examined were 119 features in 16mm
which included 14 foreign-language prints.
The report said 11 theatres in Toronto
had largely a foreign-language policy.
The board checked 15.770 pieces of advertising
including accessories, of which
328 were rejected and 84 others were approved
after alteration. Silverthorne noted
an improvement in the film promotion
material from the U. S. toward the end
of 1959.
The report .showed that 477 licenses had
been issued in 1959 for the operation of
theatres in Ontario, the total Including
92 for drive-ins.
n 2 years for $5 O
D Remittance Enclosed D Send Inyoice
THEATRE..
STREET ADDRESS
TOWN ZONE STATE..
NAME
1 year for $3 D 3 yeori for $7
POSITION..
BOKOfRCf THE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo.
BOXOFFICE April 11. 1960 ME-7

OfflClAL UNDtD SIAItS Uvr PHOIOOMPH
This great seaborne health center
will carry a new kind of aid
abroad— iiiV/i yviir help. Part of
the people-to-people project
Hope, it will enlist 200 specialists
in sharing our health skills.
Ambassador with a blackboard, the Hope
specialist will help the often woefully few
local medical technicians train helpers.
The result: many more hands. And that
means one Hope dollar is multiplied
many times over.
YOUR HELP CAN COME BACK A HUNDRED TIMES OVER
One local doctor for 100,000 people. These are the odds Hope
may face. Yet Hope can mean so much. The health of this child. ^
The health of five Indonesians. Trained hands and only a dot- S
lar's worth of penicillin can cure them of crippling yaws.
^^
If enough of us help, the S.S. Hope will be outbound
in 1960. First port of call: Indonesia. A bold health
project called Hope will be underway.
The need is crucial. Many places, too many health
hazards exist. Too many people robbed of the will to
live. Too few hands to help. Often, a doctor for 100,000.
Hope's approach is practical.
Help where a nation's
doctors ask help. Help them help themselves to heaUh.
By training, upgrade skills— multiply hands. Hope's doctors,
dentists, nurses, and technicians will man a center
complete to 300-bed mobile unit and portable TV.
You can not only make every dollar do the work of
many, you can earn a priceless dividend. With health
comes self-respect. People at peace with themselves are
less likely to war with others.
Hope is yours to give. It's a people-to-pcople project.
For one year's worth, Wi million Americans must give
a dollar. Don't wait to be asked. Mail a dollar or more
now to HOPE, Box 9808, Washington 15, DC.
# HELP LAUNCH HOPE
BOXOFFICE
ME-8 BOXOFFICE April 11. 1960

Only A, B Bookings
In Lawrence, Mass.
LAWRENCE, MASS.—Owners and managers
of this city's six theatres have
agreed to show only A and B classified
films as a result of a meeting called by
Mayor John Buckley. The mayor had
asked the exhibitors to meet with him
because of complaints he had been receiving
from angry citizens about the number
of sex films which have been shown
here in the last six months at one of the
theatres. Also attending the meeting were
Vincent Foley, commissioner of public
safety, and Charles Hart, chief of police.
Mayor Buckley told the exhibitors that
many letters had reached his desk, some
unsigned but most signed, protesting the
type of off-color films being shown at one
of the theatres. As a result of the friendly,
two-hour meeting, the theatremen agreed
it would be to their mutual advantage to
comply with suggestions by the city officials
that all of them should book only
A and B classified films.
Buckley's summoning of the exhibitors
shortly followed a meeting attended by
300 citizens who were protesting the volumes
of pornography and salacious reading
material being distributed here.
Obscenity Control Commission
Looks at 'Ripper' Case
BOSTON—The commission of obscene
literature control, appointed by Governor
Purcolo and made up of an educator,
three clergymen, a policeman and three
citizens, held its March meeting at the
State House, called by William J. Mc-
Carthy, chairman and an assistant principal
of the Boston Public Schools. Not a
censoring board, the commission is concerned
with obscenities in literature, magazines,
comic books and motion picture
advertising.
McCarthy pointed out that the commission
had received in the past month six or
eight telephone calls and as many letters
from citizens protesting the type of motion
picture advertising being used. Mc-
Carthy said the case which received more
protests than any other was the lurid advertising
used on "Jack the Ripper."
'Home' Sneaks in Connecticut
H ARTPORD — Loew's Theatres and
MGM sneak-previewed "Home From the
Hill" at Loew's College, New Haven, and
Loew's Poll, Hartford.
Paramount Reopening Bill
PORTLAND, CONN.—MGM's "Never So
Few" and Paramount's "Ll'l Abner" were
on the Portland Drive-in's reopening program
March 25.
"Because They're Young," released by
Columbia, is the story of a high school
teacher who goes to bat for his students.
JonnCLivtc
BOONTON, N. J.
BIG BOSTON PREMIERE—City and state dignitaries attended a gala opening
of "Can-Can," 20th Century-Fox production, at the Gary Theatre in Boston.
An unprecedented 850,500 advance sale was recorded. The affair raised about
$100,000 for the Hellenic University Fund. Shown at the premiere, left to right,
are: Judge John Pappas; Ben Sack, owner of the Gary; Thomas A. Pappas. prominent
philanthropist, chairman of the Hellenic Fund; Edward McCormick. attorney-general
for Massachusetts, and Phil Engel, ad-publieity manager for 20th-
Fox in the Boston territory.
Ad Planning by Individual Managers
Key to Public Reaction to Pictures
By ALLEN M. WIDEM
SPRINGFIELD, MASS. — If individual
theatre managers approached their dayto-day
advertising planning with wholesomeness
and good taste there would be
little objection to motion pictui'es from
any quarters, an industry group of panelists
decided here before the Motion Picture
Council. Moreover, if a manager is constantly
cognizant of the community's
reaction to smuttiness manifested in questionable
advertising, the panel declared he
would be quick to desist from such activity.
Participants were John R. Patno, manager
of the Paramount Theatre; Charles
P. Gaudino, Loew's Poll, and Walrath
"Wally" J. Beach, managing director of
the Storrowton Music Fair, West Springfield,
and formerly with Trans-Lux Theatres,
New York.
Patno said that he has on numerous
occasions told film distribution representatives
that "we know our city better than
they," stressing to his audience that he
liked "to keep free from risque advertising."
Patno asserted that he has had cooperation
from local newspapers in the matter
of making changes in theatre advertising
layouts, art and copy. He noted that the
producer and distributor of individual motion
pictures judge the type of advertising
that will be issued and the film companies
absorb a certain percentage of advertising
expenditures, thus eliminating too much
liberty in regards to changes of ads.
"The bread and butter of our business,"
he concluded, "is advertising."
Gaudino remarked that it is up to the
theatre manager himself to sell a picture
on the local level. "I depend a great deal
on 'word-of-mouth' advertising such as
could be disseminated by women's groups."
Beach informed his listeners that in all
of the shows last summer advertising "did
not exploit sex."
"I'm of the opinion that when sex enters
into advertising, a theatre simply doesn't
reach out to a cultural class. I can cite
the success of Walt Disney who has become
a multi-millionaire with his pictures
by appealing to children."
Preminger Writes Column
For Times at Hartford
HARTFORD — Producer-director
Otto
Preminger authored a guest column for
the Hartford Times when the Israeli location
filming began for UA's "Exodus."
Drops Midweek Programs
HARTFORD—Michael J. Daly, president
of the Daly Theatre Corp., has dropped
Monday-through-Thui-sday performances
at the 1.800-seat Daly. Hartford, sole local
Spanish film outlet.
Large Core
Greater Crater Area
in Connecticut—NATIONAL THEATRE SUPPLY, 1890
Hamden 14—Arwoter 8-2547
Dixwell Ave,
Evenf/ Distributed 4
in Massachusetts—MASSACHUSETTS THEATRE EQUIPMENT Co.,
MAXIMUM LIGHT
Boston— Liberty 2-9814
BOXOFFICE :: April 11, 1960 NE-1

BOSTON
The Chelmsford Drive-In, Chelmsford, has
been taken over by the Lockwood &
Gordon Enterprises on a long term lease,
becoming the 16th drive-in in the circuit.
Built in 1958 by a group of businessmen
headed by the Solomon brothers, the
Chelmsford Drive-In had been operated
as an independent theatre for two years.
Under the L&G banner, the theatre will be
booked by Daytz Theatres in Boston. Alfred
Oddi is the manager. He has handled
theatres in Providence for L&G and before
that managed drive-ins for the E. M. Loew
circuit. L&G reopened the di'ive-in Friday
(8).
Lou Brown, Loew's Theatre publicist,
hired a pair of attractive girls to take a
poll of a cross-section of the Boston public,
asking them how much they knew about
the film "Home Prom the Hill," booked
for the Orpheum Theatre. The picture had
been advertised in the newspapers, two of
the stars had made visits to the city for
interviews and there had been television,
radio and newspaper stories on the film.
Asked if it were classfied as a war picture,
cowboy picture, hunting film, or the story
of a decadent family, 576 Interviewees
guessed: war, 217; cowboy, 118; hunting,
53; decadent family, 138, and "don't
know," 50.
A daughter named Salina was born to
Mr. and Mrs. Donald McNally at Orleans
County Hospital, Newport, Vt., this being
their third child and second girl. McNally
operates the Derbyport Drive-In, Derby
and the Morrisville Drive-In, Morrisville.
both in Vermont.
Mel Davis Films has several free shorts
ready for theatre bookings, including a
13-minute color cartoon about the space
age called "Down to Earth"; a 28-minute
color short of American family life called
"Three for TomoiTow"; a ten-minute color
short called "Promise of the Trees"; a
ten-minute short called "Maine Barbecue"
put out by the Department of Agriculture
from that state, and others.
Hedda Hopper, wearing a gorgeous Easter
hat came to town for the Easter Seal
campaign of which she is the national
chairman. She was introduced to the Boston
press at a luncheon at the Hotel
Somerset by Paul Sonnabend, state chairman
of the drive.
The Boston Press Club will hold its tenth
annual awards dinner May 4 at the Hotel
Sheraton-Plaza with David Susskind as
principal speaker. Susskind, a native of
Brookline, is a well-known writer for films
and for television. Two awards will be
given—the Amasa Howe Award for the
best on-the-spot reporting by a Boston
newspaper writer and the Rudolph Elie
Award for the best feature story writer
on a Boston newspaper. The committee is
trying to secure the personal appearance
of Lee Remick, a native of Quincy and a
star of "Anatomy of a Murder," for the
dinner.
It took Henri Storck three years to produce
"Masters of the Congo Jungle," he
said at a press conference in this city. The
producer is a Belgian who had done documentary
films and short subjects before
he was commissioned by the Belgian government
to make this film. "The preparation
took one year, the shooting at least
another and then it took a third year to
cut and edit the film for commercial theatres."
Storck told the press at a Statler
Hilton Hotel luncheon arranged by Phil
Engel, 20th-Fox press representative. "But
before we could consider making the film,
which was taken farther inside the jungle
than the white man had hitherto traveled,
we had to send a Belgian anthropologist
there to live among the natives, learn their
language and gain their confidence so that
much later, eight years, to be exact, we
could bring our camera crews in to photograph
them in their natural surroundings."
The film cost $900,000 and has been translated
into 20 languages, including Chinese.
The film opened at the Brussels Fair in
1958. In this area it is playing the Boston
Paramount and 30 other theatres. It is
backed by a big radio and television
program.
"Surprise Package," Columbia film, is
based on the hilarious novel, "Gift From
the Boys."
KEENE ADVERTISING SPECIALTIES
£fiecial

Xan-Can' Smash 350
First Boston Week
BOSTON — "Can-Can" had its gala premiere,
with two benefit performances before
the public opening, getting off to a
flying start in its first week at the Gary
Theatre where it is playing a roadshow
engagement. At the Orpheum "Home From
the Hill" pulled down a fine first week in
what looks like an extended engagement.
The sustaining holdovers. "Ben-Hur" and
"Our Man in Havana" held their own for
another stanza, while "The Magician" at
the Exeter Street had a satisfactory week.
The Astor went into a reissue show for a
few weeks.
(Average Is iOO)
Astor—Two Alec Guinness reissues
Boston South Seos Adventure (Cinerama),
50th wk 70
Copri Swan Loke (Col), 3rd wk 100
Exeter Street The Mogicion (Jonus), 5th wk 100
Gary Can-Can (20th-Fox), 350
Kenmore Our Man in Hovano (Col), 6th wk 200
Memorial On the Beach (UA), 6th wk 115
Metropolitan A Dog of Flanders (20th-Fox},
2nd wk 70
Orpheum Home From the Hill (MGM) 200
Poromount This Rebel Breed (WB) 75
Saxon Ben-Hur (MGM), 18th wk 180
'Our Man' and 'Lady' Gain
As New Haven Holdovers
NEW HAVEN—Columbia's "Our Man In
Havana" was a briskly paced holdover, actually
doing better in its third week than
in its second. Another holdover gaining
In strength was "Who Was That Lady?"
which had 135 in its second stanza as compared
to 115 for its opening week.
College Who Wos Thot Lady? (Col), 2nd wk 135
Crown The Milkman (SR); Gri Gri (SR),
Geisho (SR) 100
Lincoln A Touch of Larceny (Pare) 100
Paramount The Country Girl (Para); The Bridges
at Toko-Ri (Poro), reissues 90
Roger Sherman Guns of the Timberland (WB);
Vice Squad (UA) 105
Wholley ^ur Mon in Havano (Col), 3rd wk 145
'Home From the Hill'
Hartford's Big Picture
HARTFORD—The bulk of the metropolitan
drive-ins have resumed operations
for the 1960 season.
Allyn The Country Girl (Poro); The Bridges at
Toko-Ri (Para), revivals 90
Art—Tempororily shuttered.
Cine Webb A Touch of Lorceny (Paro); Funny
Foce (Para), reissue 100
E. M Loew Who Was That Lady? (Col) 120
Palace [>own Among the Sheltering Palms
(20th-Fox); Love Nest (20th-Fox), revivals .... 85
Poll Home From the Hill (MGM) 1 30
Strand Guns of the Timberland (WB);
The Rise and Fall of Legs Diamond (WB) ...100
BRIDGEPORT
. . .
Dhilip Eisenberg, owner of the Canaan
Drive-In in Canaan, plans to rebuild
the theatre. The former airer was torn
down to make way for a scheduled new
highway . James Tobin, manager of the
. .
Merritt and area zone manager for Stanley
Warner theatres, celebrated a birthday
. . . Delays in completing renovations
forced the E. M. Loew Drive-In, Milford,
to postpone its reopening for a week to
April 6. Don Felix of this city is back as
manager. The operation is the oldest airer
in the state . . . Albert M. Pickus, head of
the Motion Picture Theatre Owners of
America, and owner of the Stratford Theatre,
The
has been ill at his home newest summer playhouse in the state will
be the Quadic Theatre in Thompson.
Hartford Critic Praises
Filmmakers' Intentions
HARTFORD—Despilf llie obviously Inferior
approaches to quality filmmaking,
there continues to exist in the American
moviemaking community today an earnest
feeling for comprehensive, dramatically
compelling studies of the contemporary
scene, Allen M. Widem, Hartford Times
amusements editor, told a meeting of the
St. Paul's Methodist Church men's club.
Hartford.
"Understandably," he continued, "not
every picture released can provide the ultimate
in entertalrmient and when the
skeptics point to the failures they seem
meticulously to overlook the occasionally
fine, moving films of Academy Awardcalibre."
NEW HAVEN
H retired New Haven fire captain now
employed as stage manager at Loew's
Palace, Merlden, described in New Haven
superior court the other morning how he
used a market wagon to help in the rescue
of two babies In the 1956 Merlden fire that
took five lives. James Flynn was questioned
by attorney William Shea, representing
the plaintiffs in a million-dollar
civil
suit.
Taking due notice of St. Patrick's Day,
Bob Duffy, Lockwood & Gordon's Norwalk
Drive-In, offered free admission to all passengers
in cars with body color of green
... A boiler exploded the other Sunday
night in the cellar of the Stanley Warner
Capitol. Willimantic. shattering a pair of
plate glass windows. No one was walking
in front of the building at the time of the
explosion but police reported a capacity
audience was in the theatre, where the
explosion was not heard.
Mrs. Flo Shaw, widow of the veteran
Loew's Poli-New England Theatres division
manager, Harry Shaw, has moved from
the Taft Hotel to the new University
Towers apartments . . . The Nutmeg circuit's
downtown Crown is charging 50
cents, Mondays tlirough Fridays, to 5 p.m.
. . . Franklin E. Ferguson, promotion chief
for the Bailey Theatres, labeled the topgrossing
"Our Man in Havana," holding
over at the Whalley, as a "most welcome
blockbuster!"
Meriden, Conn.. Theatre
Checks on Bomb Threat
MERIDEN. CONN. — Several hundred
patrons of the Tolls Theatres' Meriden
stepped outside for 15 minutes on a recent
Saturday night while police checked out a
bomb threat. It proved a hoax.
After the theatre had received an anonymous
phone call, the audience was asked
by public addi-ess system to leave the
auditoriiun. No mention of a bomb threat
was made.
About a dozen policemen searched the
building before the program resumed.
"Solomon and Sheba," UA release, was
produced by Ted Richmond and directed
by King 'Vidor.
HARTFORD
The 800-scal .\rt, temporarily shuttered,
was rented by Community Theatre*
for an evangelical meeting, March 25-Aprll
2. When operating, the Art has been on
a first-run art film policy . . , Doug Amos,
general manager, and Bill Daugherty. district
manager, Lockwood & Gordon Enterprises,
visited Bill Murphy. Cine Webb.
Wethersfleld, and Walter Fyler, Plaza.
Windsor. The latter got sizable newspaper
breaks on his initial suburban playdat« of
Columbia's "Suddenly. Last Summer."
Charles Kurtztnan, home office executive
for Loew's Theatres, was in on a brief
visit . . . Johnny Mathis, headllner appearing
before capacity audiences at
Wright's Supper club here, told Interviewers
he is about to appear in his first
Hollywood film, an Allied Artists western
starring Jeff Chandler. Mathis' voice was
heard singing the title tune some time ago
for Jerry Walds 20th-Fox melodrama,
"The Best of Everything."
.
Lockwood & Gordon reopened the East
Windsor Drive-In for the season March
25. the initial program consisting of Paramount's
"Career" and "Ll'l Abner." Olfts
were distributed to young patrons . . .
Local book reviewers, writing of "Hollywood
Rajah: The Life and Times of Louis
B. Mayer," didn't think too highly of the
book by Bosley Crowther, New York Times
motion picture critic. "Somewhere along
the line of biographical intent." wrote Allen
M. Widem, Hartford Times, "the compiler
failed to seek out the subject's motivationtures
. .
Corp.,
Paul DeTuccio.
was in
Eastern
New York for
Pic-
several
days.
Century Projector Sale
NEW YORK—Centui-y Projector Corp.
has sold a 70 35mm projector system to
the Arcade Theatre. Springfield. Mass.. according
to Frank E. Cahill jr., vice-president
in charge of sales.
LO We
Liability Insurance Rates
NOW AVAILABLE FOR
Theatres and Drive-Ins
THROUGH
NORTHEAST INSURANCE
AGENCY INC
116 State Street, Boston, Mass.
CUl or write direct or through your broker
CApital 7-3860
BOXOFFICE April 11, 1960 NE-3

and
VERMONT
Talentville, USA," the Hi-Fi Club national
talent search, came to Burlington
Sunday afternoon, March 27. when high
school students from Burlington, Winooski
and Essex Junction competed in the $5,-
000 vocal and instnunental competition.
Dean Slack, a local radio personality, was
emcee of the program at the Strong Theatre,
which included a movie starring Burt
Lancaster and the presentation of a free
record to each person attending. The admission
was 50 cents for Hi-Pi members
and 75 cents for nonmembers. The winner
of the Burlington contest will go to Boston
to compete in the regional finals.
Although there were still signs of the
waning winter, the Burlington Drive-In
theatre held a big three-day reopening,
March 25-27. The initial program at the
Shelburne road ozoner included "Blue
Angel" and "Tarzan's Greatest Adventure,"
with a 75-cent admission charge for adults
and children getting in free of charge.
WAHOO is
the
ideal boxoffice attraction
to increase business on your
"off-nights".
Write today for complete
details.
Be sure to give seating
or car capacity. *-
HOLLYWOOD AMUSEMENT
CO.
3750 Oakton SI. Skokl*, llllnoli
Bristol N. H„ Theatre
Caves in Under Snow
BRISTOL. N. H.—Weighted by ice and
snow, the peaked roof of the Bristol Theatre
on Pleasant street, which has been
closed for the winter, caved in with a tremendous
roar. The sides of the movie
house buckled after the collapse but were
still standing.
Malcolm L. Keniston, manager of the
theatre, estimated the damage at $40,000.
Keniston. who operates the establishment
for owner Allard Graves of Plymouth,
estimated value of the building at $70,000.
Palling roof timbers covered seats in the
front portion of the theatre, but the lobby
and gallery received little damage, according
to Tucker.
PROVIDENCE
The Strand ownership settled out of court
for an undisclosed sum a $39,000,000
suit against the other thi-ee major downtown
theatres and eight other firms. The
settlement came after a jury had been
selected in U. S. District Court before Judge
Edward W. Day to try the case. The Strand
alleged that the defendants had conspired,
in violation of the Sherman Antitrust Act.
to keep the theatre from showing several
films it had tried to obtain. The National
Realty Co., owner of the Strand, charged
in papers filed with the suit that it was
limited to certain Columbia and Paramount
productions for which it was forced
to pay excessive prices. The RKO Rhode
Island Corp., owner of the RKO Albee;
Loew's Theatre and Realty Corp.. owner
of Loew's; the C&F Theatre Co., owner of
the Majestic until December 1956, and
Stanley Warner Theatres, present owner of
the Majestic, were the local exhibitor defendants.
Edward Stokes, manager of the Avon
Cinema, was awarded second prize in the
Lockwood & Gordon circuit business
booster campaign. Nelson Wright of the
Hope Theatre was another prize winner
. . . Nelson and his wife have added their
fifth child to the family. The new baby, a
son named Perry, was born at the Lyingin
Hospital.
NEW HAMPSHIRE
T atcliis, Inc., which operates motion pictui'e
theatres in the area, has taken
a Claremont tax reduction fight to the
state tax commission. Six other Claremont
business firms have also appealed from
a decision of the Claremont Board of Assessors,
which rejected their appeals.
Property taxes on the combined properties
of the seven companies, valued at more
than a million dollars, total $63,000.
Rep. Louis I. Mattel of Manchester, a
member of the legislature and longtime
crusader against obscene movies, television
shows and literature, urged a full-scale
war on obscenity in a talk before the St.
Francis Xavier parish CYO in Nashua. He
said the aid of theatre operators, store
owners and television program directors
should be enlisted to put an end to the
indifference on the part of so many people
regarding the sale or distribution of obscene
material.
The Manchester Union-Leader has commended
the Catholic War Veterans and the
AMVETS for their decision to boycott
Frank Sinatra's proposed war film, scripted
by Albert Maltz, who was on the so-called
Hollywood blacklist for refusing to tell a
House Committee about his feelings on
Corhmunism in 1947. "It can truly be said,"
the editorial claimed, "that the welcome
mat is out for Communists and Fifth
Amendment pleaders in Hollywood. Someone
has to
draw the line somewhere, since
Sinatra and other film producers insist on
behaving so irresponsibly. We join CWV
National Commander Raymond O'Leary in
his hope that all Americans will boycott
the film if Sinatra persists in his ill-conceived
plan to hire Albert Maltz."
In a letter to the Manchester Union-
Leader, a Derry reader has suggested that
New Hampshire's largest newspaper conduct
a poll among people throughout the
state on the question: "Do you favor laws
in New Hampshire to curb obscenity in the
movies shown in our state?" If the answer
is "yes," the writer said, groups should be
organized to draw up a "viewers' code,"
stating what films are acceptable in the
opinion of representative parents, lawyers
and clergymen.
SGttcftne
D 2 yeors for $5 D
D Remittance Enclosed Q Send Invoice
THEATRE..
STREET ADDRESS
TOWN ZONE STATE
NAME
1 year for $3 D 3 years for $7
POSITION..
BOXOfPICf THE NATIONAL FILM WEEKLY S2 issues a year
825 Von Brunt Blvd., Kansos City 24, Mo.
"On the Beach" had such a successful
run at the State Theatre in Manchester
that it was transferred to another Shea
circuit house for a holdover . . . The Manchester
Strand ran a coloring contest for
boys and girls in connection with the showing
of "Song of Sister Maria." Prizes included
six Sister Maria dolls and free
tickets to the Strand and State theatres.
The official entry blank and the drawing
to be colored were published In the Union-
Leader.
Perakos Opens 2 Airers
NEW HAVEN—Perakos Theatre Associates
opened the Plainville and Southington
drive-ins for the season March 25. The
initial programs consisted of "A Woman
"
Like Satan "Wreck of the Mary
"
Deare at Plainville, and "The Bramble
Bush" and "Yellowstone Kelly" at South-
Ington.
NE-4 BOXOFFICE April 11, 1960

Better Weather Aids
Montreal Holdovers
MONTREAL—Holdovers such as Ben-
Hur, Room at the Top. Toby Tyler and
Porgy and Bess in leading houses continued
to attract strong boxoffice patronage.
The weather, although not spring-like, was
fair and matinees and evening representations
were well patronized. In the evening,
however, a number of houses reported some
slight decline compared with a week ago.
This was explained as being due to the
National Hockey League playoff games.
Alouefte Ben-Hur iMGM), 15th wk Excellent
Avenue ^Room at the Top (Cont'l). 16th wk. Excellent
Copitol Golioth and the Barbarians (AlP),
2nd wk Good
Imperiol Windjammer (NT&T), 6th wk Excellent
Loew's Suddenly, Lost Summer (Col), 4th
wk
Excellent
Seville Porgy and Bess (MGM), 7th wk. Excellent
Westmount Toby Tyler (BV), 7th wk Good
'Feeling' in Top Lineup
For Week at Toronto
TORONTO—The pick of the week comprised
three attractions, namely "Can-
Can" which opened at the Tivoli, "Ben-
Hur" in its 15th week at the University,
and "Once More, With Feeling" at the
Carlton.
(Average Is 100)
Eglinton The Third Voice (20t-h-Fox) 100
Hollywood A Summer Place (WB), 12th wk, ...100
Hylond I'm All Right, Jock (Rank), 2nd wk, , , 105
,
Imperial Who Was That Lody? (Col), 3rd wk, ,105
Loew's Home From the Hill (MGM), 2nd wk. ... 1 10
Nortown Solomon and Sheba (UA) 105
Odeon-Corlton Once More, With Feeling (Col).. 115
Tivoli Con-Con (20th-Fox) 140
Towne Richord III (British) 100
University Ben-Hur (MGM), 15th wk 130
Uptown The Lost Voyage (MGM), 3rd wk 100
'Beach'
and 'Hong Kong,'
Plus 'Room' Good at Vancouver
VANCOUVER—The best screen offerings,
as far as the public was concerned,
were "On the Beach," in a fourth week at
the Vogue; "Ferry to Hong Kong," at the
Plaza, and "Room at the Top," in its 23rd
"Ben-Hur" continued
week at the Studio.
very good at the Stanley.
Copitol The Lost Voyage (MGM) Good
Orpheum Samson and Deliloh (Para);
Ulysses (Para), revivals Fair
PlazQ Ferry to Hong Kong (UA) Good
Strand Solomon and Shebo (UA) Fair
Stanley Ben-Hur (MGM), 3rd wk Very Good
Studio Room at the Top (IFD), 23rd wk Good
Vogue On the Beach (UA), 4th wk Good
Pay TV in Stride
TORONTO—After a month of Telemeter
in the Toronto suburb of Etobicoke. officials
of Famous Players Canadian Corp.
and its subsidiary Trans-Canada Telemeter
were agreed that the first coin-TV service
in Canada had settled into a smooth stride.
James R. Nairn, public relations director,
summed it up by saying that no complaints
had been received from customers except
from one lady who seemed to have difficulty
in operating the coin receiver until
she had a repeat demonstration.
Asks for Color TV Push
TORONTO — The Board of Broadcast
Governors has been asked by the Electronic
Industries Ass'n of Canada, representing
the manufacturing industry, to
recommend the introduction of color television
in the Dominion. The decision rests
with the Department of Transport but the
latter has hedged on the move for several
years on the ground that color-TV would
be too expensive in this country.
Kenilworth in Hamilton
To Be Reopened in June
HAMILTON PiciniiaUiMi.s aiu Uiuk
made for the reopening of the Kenilworth,
one of four theatres here formerly operated
by H. W. and Harold Braden In
partnership with Pamou.s Players.
When the Bradens retired last year they
sold the Avalon and Strand to 20lh Century
Theatres, Toronto, and the Kenmore
to Kenneth D. Soble who has radio, television
and arena interests In Hamilton.
Soble had announced that the Kenmore
would be used for broadcasting but
changed his mind when its business steadily
improved as a film theatre.
The Kenilworth is scheduled to reopen
this month, but the identity of the new
owner was not immediately revealed.
Tax Relief Bill Caps
Long MPTAO Push
TORONTO- -The introduction of a bill
by provincial treasurer James N. Allan in
the Ontario legislature for a downward
revision in the Ontario amusement tax
was hailed by directors of the Motion Picture
Theatres Ass'n of Ontario at a board
meeting here as a triumph.
The association, of which David Axler.
Toronto, is president, pointed out that the
planned tax reduction had come after five
years of intensive work, largely through
negotiations conducted by a special committee
under the able direction of Lionel
Lester, H. C. D. Main and others.
Cecil R. Pelton. proprietor of the Capitol
at Wiarton, was named a director in
succession to Russell Simpson, Renfrew,
immediate past president, whose resignation
was accepted following his retirement
from the theatre business. G. B. Markell.
Cornwall, vice-president, voiced regret.
Robert E. Myers of Famous Players announced
a delegation had arranged a meeting
with O. J. Silverthorne, director of the
theatres branch in the Ontario government,
to discuss changes in the theatres
act. Association Treasurer John H. Clarke,
who is manager of Toronto Loew's, discussed
the prospects for Sunday shows and
the board decided to sponsor a campaign
for a revision of the Lord's Day act.
Following representations by the association
through Clifton Lane, a Toronto
lawyer, the roads and traffic committee
of Metropolitan Toronto has decided not
to proceed at once with the move to prohibit
advertising signs which project
over the sidewalks of streets.
The Toronto license authority has
granted permission to local theatres to
arrange Sunday midnight shows to start
at 12:05 a.m. on Easter Monday, April 18.
Daylight saving time will go into effect
Sunday, April 24. in Toronto and other
Ontario cities.
At Toronto Art Houses
TORONTO—Among the art-film theatres,
the International Cinema had a
steady third week with "Pather Panchali"
from India while the Christie made it two
weeks in a row with "The Magnificent
Seven" from Japan, the Radio City offered
"The Carnival" and "The Grasshopper"
from Soviet Russia.
Oscar Day in Toronto
By Action oi Mayor
lOKONTO— A.-, a liJjUlc "1.0 the motion
picture Industry and Its Oscar ceremonies.
Mayor Nathan Phillips proclaimed Monday,
April 4, as Academy Awards Day
The proclamation was publl.shed In local
newspapers four days prior to the gala
event In Hollywood, which was telecast In
the U. S. and Canada.
Academy Awards sweepstakes. In which
theatre patrons used ballots to pick trophy
winners, were conducted In three cities of
Ontario with excellent results.
In Toronto, the Daily Star sponsored the
guessing contest In cooperation with exhibitors
by giving a Buick automobile and
mink stole as chief prizes and making
generous use of advertising space for the
publication of ballots, copies of which were
available in theatre lobbies. The theatres
ran contest trailers in color.
At Ottawa, the Evening Citizen and the
Ottawa Theatre Managers Ass'n joined
forces in promotion of the sweepstakes,
the main prize being a BOAC jet flight for
two persons to Britain and return. The
newspaper added $200 cash for second
prize and prmted the ballot many times.
At Windsor, the theatres provided $4,000
in prizes for their Academy Awards contest
and distributed thousands of ballots.
The overall promotion was sponsored by
the Motion Picture Industry Council of
Canada which cooperated in arrangements
for the presentation of the Hollywood program
by all television and radio stations
Monday, as well as the distribution of
trailers, advertising slugs and other material.
Much of the work was supervised
by Win Barron. Paramount Film Service,
and Sam Glasier. 20th Century-Fox Corp.,
Toronto.
The Pepsi-Cola Co. of Canada donated
a $100 savings bond for the best campaign
by a theatre manager.
UA Gets Foreign Rights
To Italian 'Pompeii'
NEW YORK—United Aitists has acquired
foreign distribution rights for the
Italian-made "The Last Days of Pompeii"
for Britian. Austraha. New Zealand. South
Africa. India. Pakistan. Japan. Norway.
according
Denmark. Sweden and Iceland,
to Arnold Picker. UA vice-president in
charge of foreign distribution.
The company aheady owns the domestic
rights for the United States and Canada
on the picture, made as a Cineproduczione-Procusa-Transocean
production in
Technicolor with Steve Reeves staiTed.
Futuristic Comedy Slated
By Producer Jack Harris
HOLLYWOOD— "Rip Van Winkle in
the
21st Century." a futuristic comedy adapted
from the classic tale, will be the next production
on Jack H. Harris' slate. The producer
said he hopes to interest Jack Lemmon
or Tony Curtis in playing the title
role in the story about a modern man who
awakens from a 50-year sleep and faces
the world of tomorrow.
Harris is currently lensing "Dinosaurus"
for U-I release and previously made "The
Slob" and "40 Man."
BOXOFFICE April 11. 1960 K-1

. . Sandra
. .
MONTREAL
Certrand Frank, sales manager for the
Rank Film Distributors exchange here
which went out of business April 1, when
20th-Fox took over the distribution of
the
RPD product, has joined Universal in
same capacity. Herman Vosberg, RFD
. . . booker, joined 20th-Fox Lester Adilman.
president of Consolidated Theatres,
returned from an extended stay in Miami
Beach, Fla. He announced he will marry
Sandra Goldman, who lives in Newton,
Mass., come August.
V. Leblanc has closed his Arcadia Theatre
in Bonaventure and his Victoria in
St. Charles de Caplan . . . Leo Daigle and
wife of Fort Kent, Me., near the Quebec
border, were on Filmrow preparing for the
season reopening of their Escourt Drive-In,
which is patronized by people from Quebec,
which does not license outdoor theatres.
. . .
J. Chapman, manager of branch operations
for UA, was at the local office
Lome Etienne, head of United Amusement
Corp.'s art department, and his staff are
preparing posters for the opening of "Can-
Can" at the Seville Theatre when the run
of "Porgy and Bess" ends . . . Astral reported
"Goliath and the Barbarians" and
"Boris Godunov" were doing well at the
Capitol and Regent, respectively.
French fihns attracting fine patronage
included "Le Roi Cruel" at the St. Denis
and "Le Colonel Est de la Revue" at the
Bijou and "Sans Pamile" at the Cinema
The Elysee reported business
de Paris . . .
was excellent at its just-closed Shakespearean
Festival, which was succeeded by
"La Malfaitrice," starring Michele Morgan
Sam Jacobs, formerly with Allied
. . .
Artists, has moved over to Astral as salesman.
In town booking were L. Rheault of the
Rheo of St. Tite: R. Proulx, booking for
the Riviera at Drummondville, which he
sold to A. Benoit; A. Drapeau, Crystal at
Forrestville, and A. Langevin, Tracy at
Tracy . . . Two hooded bandits forced
Alphonse Rheaume of the Classic Cinema
to open the safe and give them some $3,000
in boxoffice receipts.
K-2
GET MORE OUT OF LIFE
Bring them in to your theatre . . .
And keep them coming back with
perfect projection and sound.
It
pays to give them the BEST.
For professional advice and expert repairs, see
BEST THEATRE SUPPLY REG'D.
ARMAND BESSE, Prop.
4828 Saint Denis Street Montreal 34, Que.
Phone: Victor 2-6762
• ALL SUPPLIES
CinemaScope Lenses • Williams Screens
Complete Sound ond Projection Equipments
Theatre Seats and MARQUEE
Letters and Boards
Research Council Being
Definitely Closed Out
HOLLYWOOD—Rumors that the Motion
Picture Research Council might be
reactivated in the future were seemingly
quelled recently with announcement that
all equipment and buildings of the operation
are for sale. The Motion Picture Producers
Ass'n had been supporting MPRC
at a cost of $150,000 annually to augment
the research and engineering activities of
the major studios.
TORONTO
\A7illiam Leslie, formerly of the Roxy in
Georgetown, was appointed manager
of the Odeon at Trenton. A native of
Scotland, he was in the film business in
the West Indies and British Guiana before
coming to Ontario seven years ago .
Vic Simone, owner of the Radio City in
Toronto, has arranged for an all-jazz midnight
show April 17 featuring the Don
Thompson band on the stage and "Pete
Kelly's Blues" on the screen.
Don Hudson, onetime manager of the
Danforth, has been appointed associate
producer with Jack Arthur in the staging
of the grandstand show for the two weeks
of the Canadian National Exhibition starting
August 29 Dee showed
plenty of
.
spunk when she came in from
New York to appear at a press conference,
although she obviously was ill. for "The
Snow Queen." Barry Carnon of Empire-
Universal said the film will open here at
Easter.
New members for the Motion Picture
Theatres Ass'n of Ontario include Cecil
Hawn, Empire, New Liskeard: Harold Lisk,
Bonnechere at Eganville: Cecil Smith, Espanola
at Espanola: Odeon Christie, Toronto;
Midway Drive-In, Port-Hope, and
Allen's Strand, Tillsonburg, Ont. . . . Gordon
Gotts, manager of the Palace in Hamilton,
booked Georgio Tozzi on the stage,
followed by two performances April 5, 6
of the annual "Spring Thaw" by the New
Play Society, Toronto. The play will go
into the Fairlawn April 18 for an extended
run.
The Park, a unit of 20th Century Theatres,
had a record run of seven weeks
with "Pillow Talk." The Toronto Film
Society had the European feature "The
Hunters" for a Sunday performance at the
Hyland. The Park at Windsor, managed
by Michael Micelli, had the Canadian premiere
of the Yugoslavian "Paznja-Paznja"
for one day
< 4 1
. .
The Rank Film Distributors of Canada
went out of business April 1, the distribution
of JARO pictures having been taken
over on that date by 20th-Fox Corp..
Toronto . Formerly with Peerless Films,
William Forman, a veteran of the industry,
has become assistant to General Manager
Lionel Lester of National Booking.
Vince Meyer Appointed
HOLLYWOOD — 'Vincent Meyer has been
named executive controller of Paramount
studios, handling administrative assignments
from Jack Karp. head of studio operations.
ST.
JOHN
The St. John FiUn Board elected the following
officers: pre'sident. Vince Winchester;
vice-president, Len Herberman:
secretary, Lou Simon; fire marshal, Mickey
Komar; credit committee, I. J. Davis, Norman
Simpson, and Lou Simon . . .
Arthur
Heenan died after a lengthy illness. He
was shipper for Empire-Universal for 23
years and was employed in the film industry
for over 40 years. He leaves his wife,
one son, three sisters and one brother.
Academy Award pictures "Ben-Hur" and
"Room at the Top" received considerable
publicity on the local television station
when 30 minutes was assigned to an Academy
Awards panel discussion. Fred Leavens,
maritime supervisor for Odeon Theatres;
Len Herberman, IFD local manager,
and Doug King, manager of the Strand
Theatre, were for "Room at the Top."
Throwing strikes for "Ben-Hur" were Eric
Golding. manager of MGM, and Harrison
Howe, manager of the Paramount Theatre.
Gordon Lightstone jr., manager at 20th-
Fox. reported "Sink the Bismarck," on an
extended run in the Paramount at St.
John, at regular admission prices, had
outgrossed "Peyton Place" and "South
Pacific" by 30 per cent, which played at
advance admissions . . . New Brunswick
exhibitors and film managers are disturbed
over the way film has been cut by the
provincial censor board. The board does
not have a cutting machine and it appears
that when a cut must be made, a paper
marker is set which causes more loss of
the print than in necessary.
Many drive-in theatres in the maritimes
which had planned on opening April 15.
may not do so due to the large amount of
snow that remains on the ground.
. . .
Seen in the film offices were Mr. and
Mrs. Glen Cummings of the Wakefield
Drive-In Invitations have been sent
out by the Council of Women of New
Brunswick inviting them to a public meeting
April 26 to hear Mary Field of England,
who is considered the western world's
foremost authority on film and television
for children. She has been invited by the
Canadian Film Institute. Ottawa, to make
a four-week tour of Canada. Miss Field is
chairman of the International Center of
Films for Children, and consultant for independent
British television on children's
films. In addition to presenting material to
illustrate her views on chilcren's entertainment
films and television. Miss Field
will explain the work of the Carnegie
United Kingdom Trust enquiry into children's
reaction to films, and will also discuss
a new method of research into the
response of children to television. Following
Miss Field's address, a discussion period
will be held.
Long Time Between Shows
WORCESTER, MASS.—Loo Lajoie. Capitol
Theatre, got "Porgy and Bess" newspaper
breaks when he found an elderly
woman patron who admitted that the Columbia
Goldwyn release was the first
screen attraction she had seen since Marx
Bros.' "Horse Featliers," a 1932 release.
BOXOFFICE April 11. 1960

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BOXOFFICE April 11, 1960 K-3

. . Bert
. . The
. .
"Jailhouse
VANCOUVER
Qerry Sutherland, Odeon district manager,
ran into bad luck on his vacation.
His car was destroyed by fire near
Palm Springs, Calif., and he and his party
had to use other transportation to get back
home . Kent, retired projectionist,
on a trip to his native home in England,
visited with Ted Gould, who now lives in
Birmingham and is
out of the show business.
Owen Bird, West Coast Booking Office
} FOR SALE
yfS.' 10,000 LATE MODEL
USED OR RECONDITIONED
Also new British-Luxury Chairs available
THEATRE CHAIRS
Spring edge steel bottom seot cushions and
fully upholstered backs—spring back types also.
Carpeting, asphalt, rubber, Vinyl tiles and
linoleum,
WE ARE FACTORY AGENTS-
AT BARGAIN PRICES
Drop us a line—we will give you photographs
and full information.
^^
LA
SALLE /f
RECREATIONS,
Ltd.
Theatre Chairs, Carpet, Linoleum and Tile Division
945 GRANVILLE ST., VANCOUVER
MARINE 5034-5428
J. M. RICE and CO. LTD.
"Everything for the Theatre"
Ballantyne
Hilux
Sound Systems.
Anamorphic Lenses.
Williams Silver Screens.
New & Rebuilt Theatre Chairs.
EXPERT REPAIR DEPARTMENT
710 Broadway Ave.
Winnipeg, Man.
Ph. SP5-8219
EXPERT
10029 Jasper Ave.
Edmonton, Alta.
Ph. 28502
REPAIRS ^^To'cVo?*
EVERYTHING FOR THE THEATRE
MOTIOGRAPH Equipment
Complete line factory parts
We Sell ond Service
Theatre Choirs, Rectifiers, Arc Lamps,
Sound Equipment, 1 6mm and 35mm Projectors
SHARP'S THEATRE SUPPLIES, Ltd.
Phones: 2-4076 and 2-7266
Film Exchange BIdg. Calgary, Alto.
manager, reports a healthy uicrease in the
number of situations being serviced by
WCBO. both 35 and 16mm houses. His
latest account is the Herb Stevenson group
of three theatres at Prince George, another
at Revelstoke and the Starlight Drive-In
at Salmon Arm . . . Harry Howard said
business is holding firm at the Nechako
Theatre in the northern smelter city of
Kitimat. although there has been a reduction
in working personnel.
From a Victoria newspaper: "Hotel owners
have asked the Chamber of Commerce
to support them in a bid to entice movie
companies to build studios and produce
pictures in Victoria. One member of council
quipped it could provide local work for
Gina Lollobrigida. who has been invited
by the chamber to make the capital city
her home". . . Donn Foli of the Studio Theatre
booth, and president of the local
branch of the Canadian Moving Picture
Pioneers, is proud of his son Lea, a violinist
member of the Vancouver Symphony.
Doug Dunn, manager of the Colonial.
the oldest downtown theatre here, which
caters to a family trade, reports business
is holding steady in spite of unemployment
. east side Olympia Theatre
now is showing Italian pictures. There is a
large Italian population in that area .
The Vancouver branch of Canadian Pictm-e
Pioneers, at a luncheon and business meeting
at the 41 grill, discussed its summer
picnic and golf tournament.
The report in Hollywood that all of
Simone Signoret's bedroom scenes had been
sliced by Canadian censors was incorrect as
far as British Columbia is concerned. The
B. C. board okayed the bedroom shots bvit
did insist on the word "bastard" being cut.
The film was flown back to England and
new words substituted. The girl now says
to her boyfriend: "You louse, you louse,
you dirty rotten louse." The film was described
as 116 minutes long when it arrived
and it now runs the same. 116 minutes.
. .
Jack Lucas, Vancouver's oldest projectionist,
is back in the hospital, still a very
sick man. He is 84 . Gordon Dalgleish of
the Plaza and his wife returned from a long
holiday in Los Angeles, Las Vegas and
Phoenix, Ariz.
Two 'Lace' Roles Filleci;
Irene Pappas to 'Guns'
HOLLYWOOD—Roddy McDowall, Hermione
Baddeley and Irene Pappas figured
heavily in casting during the past week.
McDowall was signed for a featured role
in Ross Hunter's U-I production of "Midnight
Lace," while Miss Baddeley, Academy
nominee for best supporting actress award
for her performance in "Room at the
Top," also was selected to join the cast
of this production, playing a cockney
charwoman.
The popular Greek film star, Irene Pappas,
joins the all-star cast of Carl Foreman's
"The Guns of Navarone," filming
on location in Greece for Columbia Pictures
release.
Ottawa TV Requested
By Five Applicants
OTTA'WA—Five applictions for a license
to operate a second television station in
Ottawa in competition with the publicly
owned Canadian Broadcasting Corp. have
been received by the Board of Broadcast
Governors which announced that the local
bids would be considered at a hearing
June 20.
One of the applicants is Ernest L. Bushnell,
former executive official of the CBC
until late last year. His associates were
not announced but one is believed to be
N. A. Taylor, whose Toronto companies
include 20th Century Theatres, International
Film Distributors and Toronto International
Film Studios. Others include
M. G. O'Leary of the Ottawa Journal,
Lawrence Preiman. head of a large department
store,
tion CFRA.
OTTAWA
and Prank Ryan of radio sta-
H fter a first presentation in the Dominion
of the 60-minute picture "NORAD
Briefing" from the United States, the
Canadian government decided to withhold
further release of the film because of the
reference to a threat of invasion of North
America by Russia. The official view is
that the picture is unsuitable at present
because of pending disarmament talks.
The first of four drive-in theatres in this
area has been opened for the season, this
being Ben Freedman's Auto-Sky on the
Baseline road. The opening was a couple
of weeks later than a year ago due to the
weather ... A definite date of April 14
has been set for the hearings of bingo
charges against Sam Taller, manager of
the Ottawa Auditorium, who pleaded not
guilty some time ago in a case involving
a bingo night October 30.
. .
Manager Don Watts of the Rideau featured
a week of Edwin Heath, hypnotist,
on the stage with "The Hypnotic Eye" on
the screen . The Odeon Elmdale and the
Famous Players Regent again teamed for
the showing of "Seven Thieves." after
going single for several weeks.
Sam Sherman of the Biltmore, Kingston,
has done well with a number of older
pictures on a revival basis, such as "Grapes
of Wrath," "Tobacco Road," "The Law
"
and Jake Wade. Rock,"
"Shane" and "Destry" ... A program by the
Capital jazz band was conducted in the
theatre of the National Museum of Canada.
Admission was free.
1 131. all seats reserved at a top of
The musical "Oh Rosalinda!" was at
Clarence Markell's Capitol in Cornwall for
one Wednesday afternoon and night as
the sixth in a series of operatic films in
recent months with advance sales . . Ernie
.
Warren supervised arrangements for the
"
opening of "Ben-Hur at the Nelson Sunday
$2.50.
UAs "The Fugitive Kind," was directed
by Sidney Lumet from a screenplay by
Tennessee Williams and Meade Roberts.
K-4 BOXOFFICE April 11. 1960

t/V
C^4^Y>want . Coftc^^c^^,^. '. .
/^tU4vtiKa.tf^
MOB
APRIL II, 1960
I
^^SECTIOH OF BOXOFFICE
I
Typical of the new, imaginoiive type of playground equipment is this whale at the All-Weather Driye-ln Theatre, Copiague.
Long Island, N. Y. The whale's raised tail forms the platform of a slide which curyes with the body of the whale.
featuring:

WHAT A
PAIR!
KEEP 'EM
THERE
SALE!
after
SALE
#^
after
SALE!
Baby Ruth and Butterfinger
popularity grows and grows. For
consistent turnover (and highest profits),
keep Baby Ruth and Butterfinger
displayed on your counter. Fact is,
you
can count on them to pay their way.
Available in all popular sizes.
CURTiSS CANDY COMPANY
CHICAGO 13, ILLINOIS • Otto Schnering, Founder
The MODERN THEATRE SECTION

KIDS build
Drive-In Boxoffice!
Keep the children happy and you bring more
family business to your drive-in! MIRACLE has
the playground equipment that keeps the kids
happy, excited and anxious to return again and
again. Get ready for your biggest season ever
...call your National man for more information
on Miracle Playground Equipment—now!
STAR GAZER
The perfect ferris wheel for kids! Assembles in 1-2
hours! E^ch 26" wide seat accommodates 2 childreru
New driving mechanism eliminates troublesome V-
belts and is safely located 8 feet off the ground. Entire
unit is practically maintenance-free! Requires 25 sq.
ft.
of ground space.
Iwwerfiaffi
pe/ii^erj/i
PONY RIDE
A big 15' diameter merry-go-round that can be set up
in a few hours, requires little or no upkeep. Has (8, 12
or 16) ponies of colorful cast iron that outlast wooden
ponies by years. Sealed in gears require no greasing or
maintenance. All steel frame and platform are rugged,
long lasting. Requires 25 sq. ft. ground space.
otesll-
NATIONAL THEATRE SUPPLY COMPANY
92 Gold Street, New York, N. Y. • BEekmon 3-4170
SUBSIDIARY OF. GENERAL PRECISION EQUIPMENT CORPORATION
BOXOFFICE :: April 11, 1960

I
^
!i.M
m THiAmi
APRIL 11, 1960
o n n t
IHE DRIVE-IN exhibitor has
a wonderful opportunity to establish
his theatre as a community center
where parents and children can enjoy
themselves together. This, in turn,
would be good public relations, for it
has been said that a contributing
factor to juvenile delinquency is that
parents and children do not spend
enough time together.
While the "show's the thing," especially
for the parents, the drive-in
playground is a magnetic attraction to
can be a memorable experience
for them if it is colorful, well-equipped,
and designed to stir the imagination.
Children have been educated to
imaginative playgrounds through
the youngsters, and a visit to the theatre
TVviewing
of such places as Disneyland,
and they should not be disappointed
by finding the drive-in playground dull.
A fanciful name, storybook ideas and
characters and a carnival-like atmosphere
are all desirable.
There should be creative thinking by
the playground manager, too. He
should be someone who truly likes
children and will treat every child as
he would his own. He should be a
great host, showing courtesy and
handling the kids with personal
interest.
Also, the majority of drive-in exhibitors
today realize that, if they
charge for the playground, they kill
its
promotional value.
Exhibitors who want to put in this
important drive-in asset hove only to
call upon the manufacturers of playground
equipment and paint who will
send men to design the layout and
color-style the theatre at no cost.
They should not delay, for a playground
builds patronage and increases
concessions sales for a better overall
profit
picture.
"The Playground Made the Drive-In" 8
Half- Scale Model T Used as Giveaway Upped Ticket and
Concessions Sales 10
Drive-In Playgrounds Are Expanding 11
The Swing to New Ideas 13
New, Story Book-Theme Play Equipment 14
Pittsburgh Drive-ln Equipped for 70-35mm 15
Installation and Repair of Playground Equipment
Must be Workmanlike Norman R. Miller 16
Floorplan of TOA Motion Picture Industry Tradeshow 17
Modernizing a Drive-ln for 1960 Efficiency and Attractiveness 18
"Explore New Items and Ideas" 21
Sales Up 15% With Remodeled Concessions Elsie Loeb 24
New Employes Given Personal Training by Drive-ln Manager 26
New Concessions Stand a Feature of Remodeling
of Burned Theatre Donald M. Lyons 32
Candy and Syrup Distributor Occupying New Quarters 33
Maintenance and Repair of Motor-Generators and
Motors Simplified Wesley Trout 36
Fox West Coast Does It Again! 40
Attraction Board for Shopping Center House 43
Sparkling Showcase Is Created From a Neglected
Theatre Dale Olson 44
DEPARTMENTS:
Drive-ln Theatres 8 Readers' Service Bureau 51
Refreshment Service 21 Advertisers' Index 51
Projection and Sound 36 About People and Product 52
New Equipment and Developments 46
I. L THATCHER, Manoging Editor
The MODERN THEATRE Section of BOXOFFICE is included in the first issue of eoch montti.
Editorial or general business correspondence should be oddressed to Associoted Publications,
825 Van Brunt Blvd., Kansas City 24, Mo. Wesley Trout, Technical Editor; Eostern Representative:
Carl Mos, 45 Rockefeller Ploza, New York 20, N. Y.; Central Representotive:
Ewing Hutchison Orgonlzotton, 35 East Wocker Drive, Chicogo 1, III; Western Representative:
Wett^toin, Nowell & Johnson, Inc., 672 Lafayette Pork Place, Los Armeies 5. Colif.

put a
salesTiia?}
at evei'y
car'...
f^

i^
The gayety and color of a carniyal are eyident in this playground in front of
the screen tower at the Skyview Driye-ln Theatre, Belleyille, III. It is named
the Kiddie Korral, and is 300x180 feet. Owner Wesley Bloomer belieyes that
color is vital if the playground is to be really attractiye to the children.
THE PLAYGROUND MADE THE DRIVE-IN
Exhibitor Exploits
Playgrounds and Unusual Rides to Build Boxoffice
/%NY DRIVE-IN exhibitor who
dcesn't have a playground is crazy. The
playground is the thing that made driveins."
Strong words, and from a man who feels
them strongly—Wesley Bloomer, Bloomer
Amusement Co., Belleville, HI.—all of whose
drive-ins feature attractive playgrounds,
where all rides are free.
"We're great believers in the kids," he
says. "If we get the kids we get their parents,
and ours are all strictly 'family'
drive-ins and are so advertised in all promotional
material."
A 300xl80-FOOT PLAYGROUND
Bloomer's playground at the Skyview
Drive-In Theatre in Belleville is an outstanding
example of a fine operation. It
is approximately 300x180 feet and is located
in front of the screen tower. Called
the Kiddie Korral, this area is strictly for
the younger children, but the rest of the
theatre area is also used for play activities
before the show.
In the playground are a ferris wheel,
merry-go-round, train ride, two self-propelled
whirls, swings, hobby horse swings,
animal slide, climber. Ocean Wave, straight
slides and cutout cartoon characters on
the base of the screen tower, aU by Miracle.
Candy cane entrance poles and a colorful
picket fence surround the area.
Bloomer attaches a great deal of importance
to color. "You can't go halfway
and have a 'cold' playground," he says.
"If it's not decorated, you haven't got a
playground."
A coordinated color scheme at the Skyview
makes use of pink, teal blue, turquoise
and yellow—bright, gay colors, but not
gaudy—which are used at the playground,
the boxoffice, concessions stand, screen
This aerial view of the Skyview Drive-In shows it
adjacent to a well-developed housing area. The
playground area can be noted in front of the
screen tower marked by the circle of firs.
tower and for speaker posts. The color
scheme was designed by Spatz.
Five or six uniformed attendants supervise
the playground wliile it is open, and
patrol ramps later. Of these, two boys
manage the live pony rides which are very
popular. The boys lead the ponies with
their young riders around the drive-in
grounds before showtime. The ponies know
their way around, but the guiding is done
as a safety precaution. One pony is a real
oldtimer, as he has been at the track 12
years.
BOARDS PONIES IN WINTER
Bloomer boards his ponies in the winter
so that he does not have to start with
"green" animals in the spring.
An appealing name for the playground
is a prime factor, Bloomer believes. Kiddie
Korral is just as important to the kiddies
as Skyview is to the adults.
As mentioned before, play activity is
created in the whole theatre before showtime
to keep people busy until the picture
can be put on the screen and build preshow
concessions business.
Older children and young people, as
well as some of the adults, enjoy many of
the Skyview's special rides. One of the
most popular of all is the hayride. Bloomer
salvaged a house trailer body for the
chassis. It is low so riders can walk in and
8 The MODERN THEATRE SECTION

sit down on the hay. The ride begins at the
concessions building and the trailer is
driven slowly through the ramps, around
the tower and to the back ramp. The trailers
used at the Skyview and one other
Bloomer drive-in are about 30 feet long.
"It's nothing to see 80 to 90 kids and
their parents load up on the hay ride,"
Bloomer says. "There are four other driveins
in the Belleville area, but we have the
hay ride and they don't. We thought our
fire truck would be the most popular ride,
but the hay ride Ls the top hit."
A pink fire truck and a Marine Duck
are two other popular rides which are also
loaded at the concessions stand.
Rides Roam Theatre Grounds Before Show
Before the show at the Skyview, the whole theatre •% used tor tun activity Speciol rides are a
source of delight to both small and older children The rides ore loaded at the concntions
stand, and follow a path through the ramps, oround the screen tower and to the bock romps
A HELICOPTER SET DOWN IN THEATRE
Bloomer believes in unique angles to
achieve the best public relations. Easter
sunrise church services are an annual
event at the Skyview, but at 5:45 p.m.
last Easter a helicopter set down right inside
the theatre and two girls dressed as
Easter bunnies hopped out and distributed
eggs and candy to children in the playground.
Later, prizes were awarded to
cliildren who found lucky Easter eggs
during a hunt.
Fourth of July fireworks are annual
events, and so are anniversary nights.
Bloomer sets up anniversary nights in
each of his theatres, so that he can go
from town to town on a well-planned
schedule, celebrating each one of them.
Anniversaries are celebrated with carnivals.
Bloomer and his assistants just about
buy out a novelty shop for gifts for the
children (what is not used can be returned)
and every child gets a coupon for
a gift when he enters. On anniversary
night, too, all sodas, cotton candy and snow
cones are free to the kids. But in spite of
the free goods to the children, the concessions
does more business on anniversary
night than any other.
On anniversary nights. Bloomer and his
some 30 employes, mostly high school
youngsters, wear costumes which are rented,
adding to the carnival air.
INCREASED CONCESSIONS SALES
A playground's effect on the concessions
business is shown by the fact that Bloomer
had to more than double the size of the
Skyview concessions operation, semicafeteria
and double lane, after adding the
playground some eight or nine years ago.
Further, he's going to have to build bigger
again this year, will add about 30 feet.
Concessions traffic has been speeded by
putting in automatic changers.
All refreshments are prepared ahead of
the break, and hamburgers are one of the
Skyview's best sellers, the Skyview selling
more of them than anyone in the area.
"They're not the biggest," Bloomer says.
"We get seven to a pound, but they're the
best. And we're very particular about who
fries hamburgers. The man we have
trained when they sold six for 25c. They
must be good, juicy, and cooking, even if
we have more than we need. There's good
psychology in letting the patron see the
hamburger cooking fresh."
Fourteen persons are employed in the
concessions at intermissions, a regular
crew of ten girls, plus ramp boys who are
brought in.
Bloomer guards the reputation of the
Continued on following page
Most popular of oil is the hayride on a trailer pulled by a jeep.
A Marine Duck provides another ride thrill at Skyyiew.
A fire truck is used tor parades as well as rides in .le rneain
BOXOFFICE April 11, 1960

PLAYGROUND MADE THE DRIVE-IN'
Continued
from preceding page
Skyview as a family drive-in by avoiding
fast buck pictui-es, and keeping a stiff patrol
of the theatre, so that patrons can't
get away with anything. He could get by
with six or eight people, but ends up with
25 or so. If he doesn't, he would have to
close early.
As a result, he has had to turn cars away
at 6:30 p.m., and the Skyview does not have
a cheap admission, up to 80 and 90 cents
per person. However, no pictures are
played where a charge would have to be
made for the kids.
The Skyview is advertised by radio, sound
truck with traveling 24 sheets to clubs,
schools, etc.; newspaper announcements
and passes handed out to newcomers to
Belleville. An attractive playground circular
has been handed out with a lollipop
at schools.
SHOWS "A" PICTURE FIRST
Bloomer has one double-bill show a
night, and shows the "A" picture fii'st so
the family can go home if it desires. Also,
cartoons are shown first of all, so that
kids can go to sleep. If he could start
earlier ihe has to cope with daylight saving
time) he thinks it would be all right
to show the "A" picture second.
He admits he may lose 300 of 600 cars
at the end of the first picture and that it
hurts the concessions, but keeps the people
friends.
That's why the playground and the preshow
concessions sales are so important.
And, as far as Bloomer is concerned,
there is no safety problem in operating a
drive-in playgi'ound if it is carefully patrolled
and liability insurance is adequate.
He remembers only one or two minor accidents
in all the years he has been operating
them.
Bloomer emphasizes his belief that the
playground made the drive-in theatre
"Where else can a man take his kids where
they can see the show and enjoy the rides
for nothing? If he took them to a kiddyland
he'd be lucky to get by for $10 a kid."
mHi'Hifiir
Half-Scale Model T Used as Giveaway
Lipped Ticket and Concessions Sales
tK HALF-SCALE 1910 Model T ran
up a full-scale increase in attendance and
concessions sales for the new Thunderbird
Drive-In Theatre, Everett, Wash., last
summer. The theatre was opened May 1,
and the promotion which ran a month
for a climax on August 5th "really put
us on the map of entertainment," according
to Miss Mavis J. Bowling, manager.
The Model T, under its own power, was
entered in two local parades, the 4th of
July in Everett and the Strawberry in
nearby Marysville, with a mounted sign
advertising the August 5 giveaway of the
little car. At the same time, the doublesided
banner promoted the coming of "The
Shaggy Dog." Youngsters of all ages were
thrilled to see a "dog" in full "Shaggy"
costume driving the Torpedo, as the Model
T is called by its distributor, Theatre Promotion
Division of Jafco.
Between and after parades, the Tin Lizzie
was displayed in front of and in the
The Model T was used in parades to advertise pictures
at the Thunderbird Drive-In Theatre.
Thunderbird's snack bar, where drawing
tickets were deposited.
During the month-long promotion, double
tickets were used at the boxoffice, with
-» MMNMMMWMM riillll!i

REPORT TO THE INDUSTRY
DRIVE-IN PLAYGROUNDS
ARE EXPANDING
^
'
r
s

PLAYGROUNDS ARE
EXPANDING
Continued from preceding page
Baise said that while his cu-cuit is always
interested in new developments, at present
"there is nothing we need which is unavailable."
In the Southeast, the Georgia Theatre
Co., an Atlanta-based circuit operating 19
outdoor theatres in Georgia and Alabama,
sees a broad development of recreational
facilities at drive-ins. The circuit has
added such important pieces of equipment
as the self-propelled Whirl, the Jack and
Jills and merry-go-rounds to supplement
the usual equipment.
But, adds E. E. Whitaker, general manager
of the circuit, he foresees the drive-in
recreational operation of the future as one
in which regular equipment will be made
available at no cost, and such big-budget
items as swimming pools, pony tracks and
other facilities, identified as of the amusement
park variety, will be offered at an
admission price.
NO PROBLEM WITH SUPERVISION
The only problem which the circuit's
playgi'ounds have presented have been in
the field of safety and, says Whitaker,
this has been solved with proper supervision.
Beverly Miller, Kansas City-based exhibitor,
reports he has added small carousels
and ferris wheels at Jefferson City and
St. Joseph theatres, and a go-cart track at
Jefferson City with another go-cart track
to go in the St. Joseph theatre in 1960.
Equipment he would like to see is a set
of animated, mechanically operated cartoon
characters for back wall of playground
in front of screen tower. A set of eight or
ten, each to make one movement, Donald
Duck to open his mouth, Pluto scratch his
ear, etc. One motor could operate the
whole set.
Most popular equipment, after essentials.
Miller said, are spinners and chmbers.
He is
considering closing the playground
when features start because of the noise
problem, and says if he builds now he
would locate the playground near the
snack bar, using the normally dead space,
which would bring people where they're
wanted for refreshment sales. F^irther it
could be better supervised.
SAFETY MEASURES TAKEN
Reports of expanding play facilities also
were reported by Edward Redstone. Boston,
of Northeast Drive-ins, and Edward
Lider of New England's Yamins Circuit.
These two circuits are adding new facilities
but are sticking to established playground
equipment. Another Boston-based
circuit, but with theatres in a wide area
across the eastern half of the country
Smith Management Co.—reported on safety
measures being introduced in their
playgrounds. Miniatm'e trains and other
free rides are being operated only by
trained personnel, and the heighth of
swings and slides has been reduced to a
maximum of eight feet to eliminate the
danger of accidents.
In the Southwest, Sam Landrum of the
Jefferson Amusement Co., with a large
Texas operation, said his circuit has painted,
repaired and refm'bished equipment
now on hand, and that no expansion plans
were in the works at the moment.
He also put in this word: "There is no
new play equipment other than swings,
slides, and teeter-totters that I want in
my drive-in playgrounds because I feel the
public liability exposure is too gi'eat."
VARIETY OF EQUIPMENT
Wometco Theatres, another Southeast
circuit, with theatres in Florida, provides a
good variety of play facilities.
Burton Clark, manager of the Boulevard
in Miami, said he is considering installing
a trampoline. He is also planning to move
the play area to the rear of the concessions
building and install a lighting system so
that the area can be opened to small children
dui-ing the showing of the picture.
Ccnunonwealth Theatres, Kansas Citybased
circuit operating 45 drive-in theatres,
puts gi-eat emphasis on its playgrounds
and is adding new equipment tliis year.
Charles Ti-yon said they had just purchased
the merry-go-round and turtle
which Miracle displayed at the recent
Show-A-Rama in Kansas City and shipped
them to their Springfield, Mo. drive-in.
They have also just purchased a stage
coach ride which is being installed in their
Payetteville, Ai-k. 71 Drive-In Theatre.
This theatre has an exceptionally fine
playground operation, with a pony ride.
feriTs wheel and train.
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Prcssweld is the only company in the U. S. which con otter its dealers an exclusive Insurance
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WRITE OR WIRE TODAY FOR FULL DETAILS
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Sebring,
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Write or Win' fur Kiill Hctiills. Trices on All Itenfi.
DRIVE-IN THEATRE MFG. CO.
\Vnrl1r5 I.iirr.cst M:miir:irtMror of Privc-In nicatre
Kiinipnii'iit"
505 W 9th St., Kansas City. Mo.
Phone: HArrison l-SOOS— 1-S007
12 The MODERN THEATRE SECTION

IP
W44i, 9
JVeiu Odeai
Child's Imagination Stirred
By 'Adventure' Equipment
Something new in the playground
field is what has been appropriately
termed "Adventure Play Equipment."
These are equipment pieces of novel
design and character which stir the children's
imagination, allowing them to create
their own games and fantasies while playing
upon them.
In the last few years various public
parks and beaches have been installing
such imaginative pieces, specially designed
for them. A case in point is the Experimental
El Dorado Park Playgi-ound which
was developed by the Long Beach fCalif.)
Recreation Commission to learn what kind
of equipment had the greatest apE>eal for
children.
A NEED FOR NEW TYPES
Beginning with the need for replacing
older forms of apparatus, the Long Beach
Recreation Department asked for assistance
from Long Beach State College.
Under the leadership of Associate Professor
of Art, Kenn Glenn, Industrial Design
students undertook the development
of new concepts for playground equipment.
F^-om their designs and models, plus
assistance from the Long Beach Park
and Engineering Department, several
pieces of equipment were manufactured
and installed at the new El Dorado Regional
Park.
The most spectacular of these was a
steel cantilever structure resembling a giraffe.
Fi-om the structure are suspended
eight swings which, when in use, provide a
Children enjoy the sensation of flying through space because of the undulating motion of the swings
suspended from this giraffe like structure at experimental £1 Dorado Park Playground, Long Beach,
Calif., where novel play equipment is tested for appeal.
sensation of flying through space because
the method of suspension from two lateral
telescoping steel beams gives an undulating
motion as the swings move forward
and backward. The original concept
for this swing was a pm-e cantilever of
concrete designed by Frank Umholtz, a
Long Beach State College student. When
modified by Professor Glenn for use of
tubular steel, it was constructed by the
Crager Iron Works, Inc. of that city.
A second piece of apparatus, called the
tri-climb, was designed by Glenn, using a
plan of repeating triangular sections of
steel pipe with a central pole for children
to slide down.
A third design feature was the arrangement
of colorful, concrete rounds of varying
sizes which provide an ascending circular
stairway in an area of loose sand.
In the same area, ten-foot-high concrete
pylons form a semicircular background for
a five-foot diameter concrete drum which
serves as an imaginary stage, boat, or
space ship.
For the small children, the most popular
innovation was the development of Adventure
Play sculptured animals. To date
a baby elephant, badger, and anteater have
been constructed either by use of Pibreglas
molds or hand sculptured concrete. The
badger and anteater were originally
sculptured from plarster of Paris added to
a framework of reinforced steel. Over the
plaster of Paris model, Fibreglas molds
were prepared so that these animals could
be duplicated by inverting the molds and
pouring concrete.
The baby elephant was individually
sculptured by applying fresh mortar over
a welded reinforced steel armature. Each
of these animals has been painted a
distinctive color, attracting many children
who pretend to feed, caress, crawl over or
under, and slide off of their new playground
pets.
ift#~
Little children adore sculptured animals such as
this baby elephant. They caress, crawl over and Concrete rounds m color prov.de an
,.
ascendmg
,
circular sta.rway ,n a
j
sand
, ^
plot.
tl
The
i
pylons
iform a
slide over them. background for the five loot concrete drum which serves as a stage
BOXOFFICE April 11. 1960
13

New. Story
Book-Theme Play Equipment
rf^:
The Perfect Coating
To Brighten Your
DRIVE-IN
SCREEN
Among the new, imaginative types of play equipment being placed on the market is this turtle which
offers a colorful place to sit, stand or slide. It is soon to be complemented by a hare, to be used
in pairs, reminiscent of the storied race that wos won by the plodder. The animals are of Fibreglas.
Creates a lenticular effect. Gives your
audience a cleaner, clearer picture from
any angle.
This quality coating eliminates at least
one screen repaint job every two years.
Used by more theatres
than any other paint.
DONT FORGET—"SPATZ" FREE
"COLOR STYLING SERVICE FOR
YOUR WHOLE THEATRE"
Call
your
National Theatre Supply Today.
(Branches
everywhere)
Three-dimensional cartoon characters to be used for playground decoration. All are in gay colors.
They are among first products of Miracle Bquipment Co.'s new Fibreglas plant.
""*"*
ANNOUNCING
•>»' ij.
Die Cast Aluminum
Projecteo Som
THE NEW
SUPERIOR IN-A-CAR
SPEAKER
The BIG improvement in speaker sound! In line with theatre improvement
and through the cooperative effort of theatre operations
and manufacturing, Projected Sound brings to you the superior
speaker. Its new and life like sound is possible only by the exclusive
venturi grill design.
. . Its highest quality materials provide the longest
Its ruggedness
and shorp decrease in maintenance costs . . . Truly
possible life a
your "Sound" investment ... at competitive prices.
Projected Sound speakers are olready in use in many of the largest
ond finest drive-in theatres where only the best equipment available
is
used.
Furnished in baked enamel . . . Two-tone off white gold flecked
front with metallic green bock . . . Hammered metallic grey . . .
natural aluminum.
Special sample price (1 only)— Hammered metallic grey with straight cord $5.00
—with Koiled Kord S5.75
Write or wire for full details and prices. Immediate Shipments.
Projected Sound plainfieldjndiana in

I
I
The new, 1 ,000 -car Fair Ground Drive-In Theatre, Pittsburgh, toltes its
name from its location near the Allegheny County fair Grounds. It is also
directly across the rood from the South Park Speedway, so the new theatre
takes its place as port of a recreation center serving a tri-state area. The
concessions building in foreground provides four-lane cafeteria service. Projection
is from the building between screen tower and concessions structure.
PITTSBURGH DRIVE-IN EQUIPPED FOR 70-35mm
New Outdoor Theafre Also First in the Area to be Completely Paved
I HE Fair Ground Drive-In Theatre,
Pittsburgh, Pa., claims the distinction of
being the first drive-in theatre in the country
to have 70-35mm projection and sound
equipment.
It is also the first drive-in theatre in the
Pittsburgh area to be fully paved.
Designed by Architect Meyer VeShancey,
the Fair Ground derives its name from
its location adjoining the Allegheny County
Fair Grounds. Its entrance is approximately
300 yards from the fair ground
buildings.
The theatre was built at a cost of over
one-half million dollars, and is owned by
a local corporation headed by veteran
Pittsburgh showman Gabriel G. Rubin.
The Fair Ground is located on a 20-acre
GRAND OPENING
TONIGHT
TOPNOTCH PROGRAM
TREATS S. PRIZES
FOR KIDDIES
Taking its cue from its county f"'"' ground neighbor,
the new drive-in's attraction board is mounted
on a gay platform and topped by a striped tent.
BOXOFFICE April 11, 1960
site and there is room for 1,000 cars in
the ramp area.
The steel screen tower is 120x175 feet.
An 85x65-foot concessions building is located
550 feet from the screen. The refreshment
service is cafeteria style, with
four lanes operating. Counter tops are Formica.
Ten persons are employed in the
concessions which is operated by Tri-State
Automatic Candy Co.
Outside the building there is a spacious
patio with chairs for patrons.
Restroom facilities in the concessions
building are modern and spacious.
Projection is from a separate building
between the concessions and the screen
tower. It was completely equipped by National
Theatre Supply under the direction
of Thomas McCleary.
In-car speakers at the Fair Ground
Drive-In are hi-fi quality to provide
superior reproduction of all new types of
stereophonic sound systems.
FOUR-LANE
ENTRANCE
Two boxoffices handle four lanes of cars
and automatic car counters are used.
The drive-in is enclosed with cyclone
fence.
Of special interest to the kiddies aj-e
free pony rides which they may take from
7:30 until showtime.
Manager of the Fair Groimd is John
Glavs.
At opening time the theatre used a fuU
page in the newspaper, telling the story
of the new amusement facilities in copy
CREDITS: Automatic car counters: General Register
• Changeoble letters: Bevelite • Lamps:
Ashcraft • Lenses: Bousch & Lomb • Point: Spatz
Paint Industries • Projectors: NTS-Bauer • Screen
tower: Structures, Inc. • Speakers ond sound: Simplex.
IKI-SI.\lli> HMM DKIM.IN (HI KIKI OI'FVS lOVK.HI
FAIR GROUND
DRIVE-IN THEATRE
T^-*! ' I
''
w^' r
One of Americas Finest and Most Beautiful Ori«c-ln TH«atT*«i
?
UOII THAN
MO c*a
CAPAcm
iMioiST w W10I iction
MieiONiceowTioki ^?ii ••'-*• o« *L/T» StAIHf KAUTWUL rATM I
Mil • * -
.^Jn.;::Zri.-I«ll^"^
ratr C
^-^^i-.-----—--— i
0PJHIN8 TOKIfiflT'
"ASKAHYGir*
This full-page advertisement was used to announce
the opening of the new Fair Ground Theaire and
to point out its many features to provide for the
comfort, entertainment ond refreshment of patrons.
and photos across the top, with an impressive
advertisement taking up the greater
part of the space.
Sales and Earnings Up in 1959
Dr Pepper Co. recently reported an earnings
increase in 1959 of approximately 20
per cent over 1958. The company also reported
its syi-up sales gained 9 per cent in
1959 over the previous year, setting an
all-time record.
IS

i
Speaker
A Package Deal for
Exhibitors and Patrons
Installation and Repair
—— PIT-COOKED
BARBECUE C\
SANDWICH V^
Of Playground
Equipment
NEHl
ril:?JJMJ Must Be Workmanlike
Jj
at our fountain! — i
By NORMAN R. MILLER*
H»'

',
the safety factors so essential in public
playground apparatus.
Avoid makeshift, unsightly welded joints
or fittings. Welding complicates the work
of installing equipment, makes repair or
replacement doubly difficult, and destroys
the protective zinc coating of the galvanized
finish.
Proper installation of playground equipment
will promote safety. There should
be adequate concrete footings and perfect
alignment of all frame members to assure
maximum structural strength and rigidity.
Properly installed, well-designed, rugged
equipment is ready and able to withstand
years of use and abuse. Leading manufacturers,
incidentally, usually furnish
easy-to-read blueprints to show correct installation
procedures.
After the equipment i.s properly Installed,
a careful, thorough malntrnance program
should be carried on to avert possible accidents
caused by defective units. Regular
checkups on equipment are recommended.
Defective apparatus should be promptly
taken out of use and repaired. Hazards
under apparatus, such as exposed pipes,
hard surfacing, and carelessly strewn objects
should be removed. Steel racks should
be Installed to permit orderly and safe
parking of bicycles. Pits of tankbark. sawdust,
sand or shavings should be provided
to cushion falls from apparatus.
Makeshift repairs or temporary patching-up
of badly worn or shoddy equipment
is fal.se economy and actually develops additional
hazards for the youngsters. Instead,
repairs should be made In a
thorough and true workmanlike manner.
One of the finest exerclse-glvlng units
Is the castle tower which, when properly
Installed and maintained, assures safety
while children satisfy that urge to climb
It keeps them away from trees, fences
and other hazardous perches.
A companion piece is the castle walk,
which combines features of the castle tower
and horizontal ladder. Made of 1 1 16
Inch, hot-galvanized steel pipe, these two
climbing units permit the .smallest children
to get a firm grip and maintain a .safe
handhold. There are no ugly. dangerou.s
U-bolts on this equipment; only smoothly
rounded, certified malleable frame fittings,
through-bolted through the pipe members
to guarantee safety and maximum
structural strength.
Floor Plan of TOA Motion Picture Industry Tradeshow
. '[_ ]
BOULEVARD ROOM
Booth space for the Motion Picture Industry tradeshow is going fast, accord- tacted 6y those desiring remaining space. The show will be held in conjunc
ing to Al floersheimer, Theatre Owners of America, Inc., who should be con- tion with TOA's convention, Ambassador Hotel, Los Angeles, September U-17.
L-0-N-G-E-R LIFE . . . FOR LESS!
[R^uaijaiHcB^^
"'"'MELLOTONE
A quality speaker with
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In.
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^4^95
Suggested List Price
DOLLAR FOR DOLLAR EPRAD OFFERS
MORE SPEAKER FOR YOUR MONEY!
Designed witti you in mind, (EPRAD management
operates drive-ins, too), EPRAD speakers give you
what you want . . . better sound, longer life at a reasonable
price.
All new speaker models include these quality features
at no txtra charge.
• Glass fiber tone pad
• Full cork gasket
• Aluminum grill guard
• Quick disconnect terminals
• Double weatherproofed
"kapoc" cones (not paper).
SfeAKCRS PdlCfD WITH STKAIGHT CO«D (WHITE NfOPKNE)
BEST SOUND AROUND
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Tolado, Ohio
CAR COUNTERS • RAMP SIGNS. ..SOLD NATIONALLY THRU THEATRE SUPPLY DEALERS
BOXOFTICE ;: April 11, 1960
17

The new concessions building at the eleven-year-old Eskridge Drive-ln, Baltimore, Md., features an indoor
auditorium on the left and roofed patio on the right of the central concessions area. Although the
projection room roof projects seven feet above the main roof, there is a minimum loss of cars due to the
natural stadium construction. At right below is photo taken while new building was under construction,
showing comparative size.
MODERNIZING A DRIVE-IN
FOR I960 EFFICIENCY
AND ATTRACTIVENESS
w iTH A HISTORY of Continually
changing ownership, Baltimore, Md.'s
second-oldest drive-in theatre, the Eskridge,
had been neglected almost to the
point of deterioration. Very little had been
accomplished toward keeping it in step
with the constantly improving trends in
drive-in theatre layout, buildings and operation.
However, all that has now been changed.
The Eskridge boasts not only a new concessions
building, but one which Is unusual
in design. The building was erected In a
different location from the former structure
because of a new field plan which
added six additional ramps. Projection
which had been at an adverse angle has
been corrected. There is a seated, enclosed
auditorium; and efficiency has been
achieved by compact power and light facilities.
a new location. Vogel had designed their
Edmondson Di-ive-In which was constructed
in 1953.
There were a number of reasons which
prom.pted the relocation of the concessions
and projection building. I»robably the most
influencing factor was this: A high, unsightly
embankment behind the original
concessions building was eliminated and
six additional ramps were constructed.
Therefore the center of car population had
shifted.
Also, the old projection room was so
close (180 feet) to the screen tower, and
thus located at such an adverse angle, that
it created keystoning and an unnatural
image. This problem was increased with
the advent of the wider screens.
The new projection room, located at a
high level above the roof of the main con-
BUILT IN 1949
Originally built in 1949 by Nate Schultz,
prominent Cleveland theatre circuit head
and owner of the Allied Artists exchange
franchise in that city, in association with
Sam Gilder of Wasliington, D. C, the Eskridge
was sold to Alex Wintner, also of
Cleveland, in 1951. Then, in 1958, Joe Einbinder
and George Brehm, aggressive operators
of Baltimore's Edmondson Drivein
Theatre, purchased the Eskridge from
the Wintner estate.
The new owners called in their architectural
engmeer. Jack K. Vogel, to create
a completely new concessions building at
Major Improvements Made
At the Eskridge
Drive-ln
1. A new concessions building, unusual in design.
2. New location for the building because of
new field plan which added six additional
ramps.
3. Projection corrected from on adverse angle.
4. Addition of seated, enclosed auditorium.
5. Efficiency of power and light facilities.

tures Is the effecting of con-slderable economics
by compactInK the power and light
.system. Note on the .sketch the heater,
utility and meter room. Here are located
the American Standard gas boiler and the
main electrical panel board. The concessions
panel board Is located In the ooncesslon.s
.storaKe room. Ju.st outside these
rooms to the rear is the power .sub-.statlon.
with a compact We.stlnKhou.se transformer
for power and llKht service. The generator
and projection room.s are in close prox-
Imlnlty. The central locations of all of
these facilities creates a resultant economical
electrical Installation.
Superior Design,
Construction and
vj^»
Jk ^aJ PERFORM ANCE
far
greater
strength and
SAFETY !
American
A FLOOR PLAN DESIGNED FOR EFFICIENCY
An air of spaciousness is apparent in this sketch of the concessions, auditorium and projection building
at the Bskridge, yet all necessary equipment has been functionally located for efficiency. The following
is a legend of the equipment as shown by corresponding numbers on the drawing: 2. Manley
hot food self-service unit, 7. cold plate, 10. pyramid candy rack, /2. Manley Dispensomatic lce-0-Bar
drink dispenser, 13. Cretors popcorn machine, 14. popcorn warmer, /5. Cretors National butter dispenser,
16. Sealtest ice cream cabinet, 17. Drip-o- later coffee dispenser, 18. Wyatt creamer, /9. work
table, 20. gas pizza oven, 21. pizza table, 22. Star gas French fryer, 23. two-drawer Toastmaster
sandwich warmer, 24. Vulcan Heat Thermogrid gas grill, 25. counter, 26. Koch deep freezer, 27. Lingle
6x6-foot walk-in cooler, 28. Larkin blower coils, 29. / h.p. Copelmatic compressor, 30. Univex potato
peeler, 3). Scotsman ice machine, 32. 50,000 BTU gas hot water heater, 33. National cash register.
PLAYGROUND
AND SWIMMING
POOL EQUIPMENT
The wise choice of experienced
buyers for nearly half a century.
^k\ll FOR UTERATURB
AMERICAN
PLAYGROUND DEVICE CO.
ANDERSON, INDIANA, U.S. A.
(VOftlD-S LARCES1 MANUfACTURftS Of FMC
_y
CUT YOUR PAINTING BILLS!
NEW
STIPPLE
BRIGHT
These restrooms are ultramodern In every
respect. Walls are structural glazed tile,
and the floors, with the exception of the
checked area in the men's room (see accompanying
sketch) are asphalt tile. The
checked area is ceramic tile. Six of the
"Jack Paars" in the ladies restroom have
the new type American Standard Sanistand
water closets.
One of Vogel's notable recent design fea-
The compact transformer for power and light service,
which is just outside the concessions, generator
and projection rooms, results in an economical
electrical
installation.
This baseboard type heating is also utilized
throughout the entire building.
There is an air of spaciousness in the
serving area of the concessions room, yet
all the requu'ed equipment has been functionally
located to provide the concessionaire
efficiency and easy access under the
greatest of peak-load intermissions.
Doors to the restrooms are conveniently
located just outside the double side-entrance
doors to the concessions arcade.
A view of the indoor auditorium. Windows ore
sloped to eliminate glare, and the floor is sloped
to provide perfect screen vision.
SCREEN
DRIVE-IN
COATING
Cut your painting bills. Make your screen
whiter, brighter. New .Stipplk Bright is a
onecoat 5uper while for repainting all type
screens easier and faster—the finest top-coat
available. Ixiwer in original cost—lower in
maintenance cost. Provides greater resistance
to heat, cold, pouring rain. Ma.\imuni hide
and coverage. Dries dust-free in one to two
hours. Glare-free.
Write or Wire for Full Details, Prlees on .^U Item-i
DRIVE-IN THEATRE MFG. CO.
"World's L-irROKt M.imifJicturer of Drtve-In Theitre
Bqiilpmeiil"
505 W 9th Street. HA 1-S006—1S007. Kansas City. Mo.
BOXOFFICE April 11, 1960 19

. . same
Drive-Ins
Discover Merits
Of Incinerator Cart
For the first time in his many years of
experience, a market discovered a product,
reports Irving K. Marks, advertising
agency head of County Specialties, makers
of a portable incinerator cart, referring
to the latter's increasing popularity with
drive-in theatres.
Ordinarily, he explained, advertisers "research"
a potential market, and. if there
seems to be a sufficient demand, they
dualilY
a
UALITY SPEAKERS
stands out when you
buy BALLANTYNE
Yii.mon% Dub'l Cone and Single Cone Speak-
|
ers are unequalled. Tough protection against
:
gfliii
^=i§||
shock, pressure, weather and water. Excep- ---=tional
engineering gives unusual fidelity,
range and reception. Six different series in
all price categories.
H
UALITY AMPLIFIERS
Ballantyne MX and RX systems, specifically
engineered for drive-ins—not adaptations.
Designed and engineered for drive-ins with
ample power for the present and future.
UALITY SOUNDHEADS
Heavy duty gear boxes and
Flawless tone.
perfectly balanced filter fly-wheel. Exciter
lamp assembly tilts out for easy access. Years
and years of use by hundreds of drive-ins
throughout the country.
When you buy Ballantyne, planning goes with it.
Countless owners and operators have relied on Ballantyne
equipment, help and advice on how to build a
better, more economical drive-in.
"^ Ballaniiineijmv^mui
1712 Jackson Street Omaha 2, Nebraska
Boost Drive-ln Profits With
.r^^
Write for A. H.'s new i
book: "Kiddielands— ;
Q Business with o \
Future," $3. Tells fi
how to build ond op- '%
erote a kiddielond
p
successfully.
P
Allan Herschell Kiddie Rides
.,^1^*^
More and more drivein theatres are
installing separate kiddielands to in-
.
.
crease their profits. Same fine location
. . . same parking . . same management
showmanship. Cash in
now while tlje trend is just starting.
The rides to nse in your drivein kiddieland
are Allan Herschell quality rides,
built for appeal, for liig grosses, and
liir duiahi'ity. Regular and kiddie
.\Ierry-Go-Rounds; Miniature Train,
•186.S" Train. Tank, noal. Aulo and
Buggy Rides: Holler Coaster, .lolly
Calcrpi'lar, Helicopter, .Sky Fighter,
Roadway Ride and Rodeo, llhi.strated
catalog sent free on request.
ALLAN HERSCHELL CO.. INC.
NORTH TONAWANDA (BUFFALO), N. Y.
ir'nrltl's Lnrfifst Manuiaclurcr nj Ariiiiseriirnt Hiiirs
Portable incineraior cart.
"test-advertise" in it. The portable incinerator
cart, however, was designed primarily
for country clubs, golf courses, institutions
or large estates comprising hundreds
of acres, and its peak use coincided
with autumn's millions of falling leaves.
Somehow, drive-in operators saw it in operation
and awoke to its value in disposing
of the litter and trash that constantly
accumulate in the ramp and playground
areas.
Among other considerations, Marks said,
are the cart's ready mobility, its troublefree
operation due to the lack of complicated
moving parts, its ability to burn refuse
on the spot, and the fact that it is
a simple, one-man operation, thus saving
labor costs.
As the orders from drive-in theatres
came rolling in, Marks decided to cultivate
the field with an advertising campaign,
which has been most successful,
he said.
While the slide is always a thriller for
youngsters, this equipment need present no
dangers if properly designed and constructed.
Steps, braces and chute siderails
should be firm and free from slivers, screws
and nails. Installation of all-steel slides,
incidentally, would eliminate any possibility
of injury from slivers.
YOU CAN SAVE
TIME . . . MONEY
. .
Yes, drive-in owners hove found that you can keep
your grounds clean, quicker and cheaper, with the
new
PORTABLE
INCINERATOR CART
One man does the work of many . . . burns all refuse
right on the spot. Just right for poper, leaves, twigs,
etc Large capacity, 18 cu. ft., yet perfect balance
makes if easy to handle. Wide wheel treads; all
welded steel construction means lasting wear.
Hundreds of satis- A
fied users. CUTS y /M
CLEAN UP TIME J/}\
IN HALF.
Shipped uncrated by
prepaid Rwy. Exp.
'84 50
COMPLETELY
AS-
SEMBLED (West o«
Miss. Add $12)
WRiTE TODAY TO DEPT. MT
COUNTY SPECIALTIES
p. 0. Box 968 Grand Central Station
New York 17, N. Y.
20
The MODERN THEATRE SECTION

EXPLORE NEW ITEMS AND NEW IDEAS'
NAC Members Probe Their Business at Three Theatre Conventions
\^N THE AVERAGE, the conccsslons
department should retuin per person at
least one-half of the adult admission price.
Cost accounting and inventory control will
provide an accurate picture on the source
of profits in the concessions operation,"
said Mortie Marks, of Jefferson Amusement
Co.
He was speaking at the first of tliree
vei-y successful and informative regional
meetings recently held by the National
Ass'n of Concessionaires in connection
with exhibitor association conventions.
The first was in Dallas in February in
cooperation with the Texas Drive-In Theatre
Owners Ass'n.
TWO MEETINGS IN MARCH
Two more were held in March, one with
the Kansas and Missouri Theatre Owners
Ass'n in Kansas City, Mo., and one with
the Mountain States Theatre Ass'n and
Montana Theatres Ass'n in Salt Lake City.
Highlights of the sessions will be touched
upon in this article, with an additional feature
article on the Salt Lake City meeting
to follow in the May 9 issue of the
Modern Theatre Section.
Another speaker at the Dallas session,
Bill Starr, Frels Theatres, emphasized the
importance of on-the-job training of concessions
personnel by the manager of the
theatre. His story in full is on pages 30
and 32 in this issue, and a very interesting
one it is.
Irving Singer, Rex Specialty Bag Co.,
stressed the value of attractive and unusual
packaging which, he said, will clinch
the original sale, but quality of product
must be present to insure repeat success.
Foil bags, silver or gold, are increasing
sales for theatre owners because of their
attractiveness and because they keep hot
food hot.
the size of portions and consequently the
sale prices. This should help bolster total
sales figm-es and the net profits of the
operation."
Reminding those present that "pHjpcorn
has been and still is your highest profit
concessions item," H. E. Chi-isman, Cretors
and Co., said that the kind of F>op)corn that
assures compliments, not complaints,
should be served. "Popcorn that pleases
can be served by using good equipment
with the latest improvements, selecting the
finest corn available, popping with the
correct amount of oil and eliminating
moisture problems by circulating heat."
In Kansas City, Di-. Marvin Sandorf.
who obtains 70 cents per person in food,
not counting children, at his Twin Theataire
in Indianapolis with a 75-cent admission,
said he makes 50 per cent profit.
He broke the food and labor cost down
thus: food, 35 per cent; labor 12 per cent:
paper goods, 3 r>er cent. Sandorf said that
50 per cent profit is standard with 'Woolworth's,
Kresge, etc.
He told of successful concessions promotions
at the Theataire which have been
related in this magazine before, and offered
the following suggestions: A .separate,
air-conditioned case for candy, ice
cream and cigarets will speed up the
cafeteria line; A station stand is best for
a drive-in up to 500 cars, over that, the
cafeteria; Don't add a new item if it takes
away from the sales of another, it merely
makes inventory more difficult.
Harold Chesler, Theatre Candy Co., Salt
Lake City, urged that concessionaires sell
their products by personality and showmanship,
and to explore a lot with new
items and new ideas.
Chesler said that large circuits in his
area had experimented with the 15 -cent
candy bar. They dropped three major tencent
bars, replaced with the 15-cent and
have made it work. They now handle six
15-cent candy items.
Of the 61 candy items recommended in
that area, 19 are five-cent; eight are tencent
and 24 are 15-cent items.
Some theatres have increased popcorn
quantity from I'o oz. to 2 oz. and raised
the price to 15 cents with good results.
Continued on page 22
POPCORN SALES
JUMPED
Herman S. Gould, with two theatres in
Omaha and one each in Lincoln, Neb. and
Corpus Christi, Tex., confirmed Singer's
statement, stating that his popcorn sales
had jumped 33 '/a per cent by switching to
the gold foil popcorn bag.
William Finch, Ezell and Associates,
pointed out that both drive-in and indoor
theatres should operate a snack bar with
items limited and of the type that can be
served rapidly. He recommended, "Consideration
should be given to increasing
While in Dallas to attend the Southwest regional meeting of the National Ass'n of Concessionaires,
members of the NAC board of directors visited the concessions stand in the Majestic Theatre. From
left, they are: Irving Singer, Rex Specialty Bag Corp.; Augie J. Schmitt, Houston Popcorn and Supply
Co.; Charles f. Darden, Charles E. Darden Co.; Spiro J. Rapes, Alliance Amusement Co and president
of NAC; and H. E Chrisman, Cretors.
BOXOFFICE April 11, 1960 21

NOW...
Two Quality Products Join
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'EXPLORE NEW ITEMS AND IDEAS'
Continued from page 21
Other "exploring" which has paid off,
Chesler said, is the introduction of com
dogs and barbecue sandwiches in major
indoor theatres by Louise Wesson of Video
Indepiendent Theatres.
'I'm known as the 'snow cone kid',"
Chesler said, "but they are so simple, and
the profit is tremendous. We are now
selling a six-ounce snow cone, which
originally was ten cents, for 15 cents, and
no objections. At a University of Utah
basketball game, 11,000 snow cones went
at that price."
A promotion used by a Utah theatre
which not only made a lot of money for
the concessions, but also increased the
boxoffice, was a fh-eworks display on New
Year's Eve. The 600-cai- drive-in had to
turn cars away with the weather about
25° above zero.
"There was no competition," he said.
"Where else could they find fireworks on
New Year's Eve?"
Charles Manley, Manley, Inc., told the
concessions people that they could look
forward to a constant supply of good
quaUty popcorn, in spite of the fact that
the 1959 harvest was 43 per cent below the
1958, because of the large carryover from
1958. He said, also, that prices would
likely remain unchanged until fall if the
contracting figure holds.
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Ted Miller (right) passes out drinks to delegates to
Utah-ldabo-Montana Theatre convention.
At Salt Lake City, popcorn, beverages,
food costs and equipment were discussed
during a seminar on concessions, which
was in charge of Virgil Odell, Caldwell,
Ida., exhibitor.
A highlight of this section were obsei-vations
of Spiro Papas, executive vice-president
of the Alliance Amusement Co., and
president of NAC.
Presenting results of several surveys, he
said that the yield per person at the concessions
stand should be known to every
manager. He said that if yields are not
what they should be, costs should be
checked. "Your pencil is worth a million
dollars," he declared. "I would not think
of operating without having everything
under control, without knowing the yield."
NOW!
END
COFFEE
WASTE
Sov« monay. No ttol* or
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writo now:
STEa PRODUCTS CO.
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The Biggest Profit-Maker I
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U'
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n
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S. T. ECHOLS. Inc.
Box 612 Bismarck, Mo.
22 The MODERN THEATRE SECTION

1
Dr Pepper
tops oil floiror brands
in soft drink soles!
Dr Pepper is
not one of the usual soft drink "flavors"; and,
it is not a cola. Dr Pepper has the sales advantages of
both — with PLUS benefits to you, Mr. Concessions Operator.
Dr Pepper, a distinctive blend of many fruit flavors, is noi
a seasonal seller.
True, Dr Pepper drinkers drink
more Dr Pepper in the heat of summer than in the cold of
winter — with they drink Dr Pepper as their regular
drink around the calendar — and every person who prefers a
non-cola is a present or potential Dr Pepper drinker (60%
of total consumers prefer a flavor over a cola drink).
The Dr Pepper drinker, like a cola drinker, patronizes
your vendors more often and more consistently
than the common-flavor drinker who is always switching
drinks and never buying as many drinks per day, week, month, or year as do Dr Pepper
drinkers. Thus, with Dr Pepper and a leading cola, you have two
main-stays to profitable, year-round volume soft drink sales.
More soft drink cup vending operators began selling Dr Pepper through their
equipment during 1959 than in any year in history. If you are not already
profiting on the PLUS benefits of Dr Pepper in your operation, write
Fountain-Vending Division, Dr Pepper Company, P. O. Box 5086,
Dallas, Texas, and receive the full story.
^Dr Pepper Company, 1950
BOXOFFICE April 11, 1960 23

SALES UP 15% WITH REMODELED CONCESSIONS
Strategic Location and
Emphasis on Refreshment
Service Are Credited
By ELSIE LOEB
JVloDERNiziNG and emphasizing the
refreshment service features were important
goals in the general updating of the
Hippodrome Theatre in Cleveland last fall,
and succeeding months have shown the
happy results.
"We have found that, since the Hippodrome
concessions stand has been remodeled
and made a more important feature
of the foyer, our business has shown a
decided increase," said Irwin Shenker,
head of Berlo Vending Co. in Cleveland,
which operates the refreshment service. "In
j-;,^ ^^^ concessions stand in Cleyehnd's Hippodrome Theatre is 25 feet long to provide for duplicafact,
I can say conservatively that the take
^j^^ ^f ^g„jy ^„j popcorn items at eoc/i end, in order to serve patrons entering from either of
is about 15 per cent above what it was
^^^ theatre entrances. Pumpkin, beige and blue, colors used in the overall remodeling, were employed.
prior to the remodeling."
CONCESSIONS BETWEEN TWO ENTRANCES
Because the Hippodrome has two entrances,
one from Euclid Avenue and another
from Prospect Avenue which is parallel
to Euclid, the concessions stand is
placed strategically in the spacious foyer
midway between these entrances.
Also, because of the double approach to
the auditorium, candy items and popcorn
are duplicated at each end of the stand,
with ice cream and still water orange dispenser
located in the center. To take care
of this duplication, the remodeled concessions
stand is 25 feet long.
Illumination is another important factor
in emphasizing the concessions stand,
and a lot of light is concentrated on it.
Inasmuch as the theatre foyer is always
in subdued light, the concessions area
stands out as an "island of light."
Shenker cooperated with the decorators
who did the theatre over. "We used Formica
as a covering for the stand, employing
the colors used in the decorating plan,
namely, pumpkin, beige and blue. In addition
to adding harmony to the entu-e
decorating scheme." he said, "this material
is easy to keep clean and hence highly
satisfactory for this use."
Automatic vending is an integral part
of the overall concessions operation at the
Hippodrome. A trio of venders is located
adjacent to the grand staircase. There is
a Square, eight flavor drink vender, a
Vendo ice cream machine and an 11-
column, Stoner-Univender changemaker
candy vender, all latest models.
Vended drinks are ten cents, candy bars
are all ten cents and ice cream (three flavors)
is 15 cents.
CIGARET MACHINES IN
RESTROOMS
In addition to these vending machines
there are Continental Corsair cigaret machines
in both men's and women's restrooms.
"It is worthy of note," Shenker said in
regard to the whole concessions operation
of the theatre, "that Berlo also maintains
a second concessions stand on the mezzanine
floor and a third stand on the sixthfloor
balcony. Although these stands are
in full operation only when the areas are
opened to take care of unusually big
crowds, we are prepared to merchandise
and staff them within a period of half an
hour."
In the overall modernization program,
the Hippodrome was treated to new carpeting,
draperies, lobby decoration and
renovated seats.
MARQUEE IS
V-SHAPED
Vending machines supplement the stand at the Hippodrome. This battery is located adjacent to the
grand staircase. Cigaret venders are in both men's and women's restrooms.
The fust improvement to meet the patrons
eye. however, Ls a stunning new
marquee—the brightest thing on Euclid
Avenue. It is V-shaped, to be seen with
equal facility from either direction. Black
letters are u.sed against white. The interchangeable
panels are 18 feet long and accommodate
five rows of lettering. It has
a flashing colored light border. Tlie name
sign on a speller type flasher is located
at the apex of tlie marquee on either side.
It wa.s installed by the Long Sign Co.
The mai-quee soffit has inset spots lighting
the way directly into the theatre and
the Hippodrome building lobby.
24 The MODERN THEATRE SECTION

****
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in Lobby Dispensers
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with Your Customers!
^< f^AM,^^
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There's a Canada Dry Salesman in
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you— and prove it to you by case histories
from other theaters just like your own!
Call him today— or write Sales Department,
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Avenue, New York 17, New York.
*"'Canada Dry is the #1 seller of Orange, Root Beer and Grape through Vending Machines". ..as well as the world's largest seller of Ginger Ale. Source: Vend Directory. 1959
GINGER ALE
• TRUE FRUIT ORANGE • ROOT BEER • BLACK CHERRY • GRAPE • HI-SPOT LEMON • COLA
BOXOFTICE April 11, 1960 25

NEW EMPLOYES GIVEN
PERSONAL TRAINING
BY DRIVE-IN MANAGER
Texan Finds This to Be the Best System
N,JoTHiNG BEATS on-the-spot personal
training by the manager in breaking
in new concessions employes.
That's the verdict of Bill Starr, manager
of the Lone Tree Drive-In Theatre, Victoria,
Tex., a Frels theatre.
Starr says he trains each new employe
himself, under actual operating conditions,
on the spot in the cafeteria, most frequently
with a customer on the other side
of the counter—not from behind his desk.
Speaking at the recent joint concessions
session of the National Ass'n of Concessionaires
and the Texas Drive-In Theatre
Owners Ass'n convention at Dallas,
Starr emphasized the importance of the
manager's personal training. He said he
had seen neophytes frightened even by
popcorn machines in operation, but that
the personal training gave them confidence.
"Train employes in all phases of your
Continued on page 28
THERE'S A RIGHT
WAY TO SACK
POPCORN
Manager Bill Starr of the
Lone Tree Drive-In Theatre,
Victoria, Tex., shows
new employe Jack Blecker
the proper way to sack a
bag of corn, as part of
his personal training program.
New employes do
not know the reasons the
bag should not be packed
too full and tight are that
the popcorn will break
down and it makes the
corn tough. Starr says employes
should know the
reasons behind the rules.
KS^g^S^irSSSSSsSSJS The Frels Theatres Employe Manual
1. Tardiness. Unless you report to
work on time, your work is either left
undone or some other employes must
"double-up" to do it. If, due to extreme
or unusual emergency, you find it impossible
to report to work on time, you
should notify the manager as far in advance
as possible.
2. Absenteeism. The work load is so
scheduled that you must report to work.
You are needed every day that you are
scheduled to work. In the event of
emergency—such as illness or death in
the immediate family—you should notify
the manager at once, in which case
he may excuse your absence. In the
event that you wish to be absent from
work for some other reason, you should
consult the manager in ample time to
allow him to make the necessary arrangements.
These absences will be totally
at his discretion.
3. Personal Appearance, Personal appearance
is more important to theatre
personnel than it is to personnel of
any other industry. Customers dislike
very much to see "sloppy looking" employes.
It is your responsibility, therefore,
to maintain a neat, clean and
pleasing personal appearance.
4. Profanity, Loafing, Idleness. Giossip.
The use of profane and obscene
language on the premises is not permitted.
'While we are eager that employes
be friendly and cooperative with
each other, undue loafing, idleness and
gossip represents waste of time, and it
is rude and discourteous to waiting
guests. It is therefore necessary to eliminate
employes who persist in this wasteful
and demoralizing habit.
5. No Smoking. Please.
6. Discourtesy. Courtesy is the heart
of any good theatre. It should be the
most polite of all business concerns.
Not only must we always be courteous
to our guests, but we must be courteous
to each other. Therefore, discoui-tesy
and rudene.ss to guests or to each other
cannot be tolerated. Good manners are
an essential qualification of any theatre
employe.
7. Unsatisfactory Work. In order to
have a first class theatre, everybody
must turn out first class work. Unsatisfactory
work injures the reputation of
the theatre and loses customers. We
are sure that you will understand why
we must insist on top quality work at
all times, and why we cannot tolerate
unsatisfactory work.
8. Pilfering. We do everything possible
to employ honest and upright people
of good moral character. Any employe
found guilty of pilfering or theft
will be di.scharged immediately.
While Bill Starr emphasizes the suiJeriority of personal
training by the manager, he also believes that employes should
have complete understanding of the theatre's policies. Therefore,
each new employe is given a copy of the list of instructions
which was made up by the Pi-els home office and is
used in all the circuit's theatres.
9. Injuries. Please report any injuries,
large or small, immediately.
10. Health Cards. Concessions employes
are required to have health cards.
11. Personal Life. Employes are expected
to maintain a noteworthy and
praiseworthy personal life. If you do,
you are worth a gold mine to yourself
and to the theatre.
12. Management. As employes of Fi-els
Theatres, Inc.. you are members of one
of the finest theatre organizations. Here
at the Lone Ti-ee Drive-In, you will be
immediately responsible to the manager.
If you should have any questions or
problems, you should take them directly
to him.
13. Suggestions. Any and all of yomsuggestions
on better operations, advertisements
or general improvement of
this theatre will be carefully considered
and most certainly appreciated.
14. Penalties. Depending on the seriousness
of the offense, penalties will
vary from a friendly reminder to summary
discharge.
Our guests are present in our theatre
for enjoyment. Let us therefore do
our utmost to afford them this pleasure.
Lets make this the "P F" theatre
•Frels Finest— (the Lone Ti-ee Drive-
In Theatre)."
I
I
26
The MODERN THEATRE SECTION

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Think of it! When you've sold the 20 gallons of
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You will find that your Orange-CRUSH dispenser
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jjB BOXOFFICE :: April 11, 1960 27

MANAGER TRAINS NEW EMPLOYES
Continued from page 26
operation, as a possible replacement in
any section of the concessions, so they can
handle any job well and eliminate any
bottlenecks," he said.
Starr shows a new employe how to operate
each piece of equipment in the refresiiment
building, how to clean and
maintain it, how to serve various items,
how to sack popcorn, how to sell—the
whole operation.
MAKE NOTES ON EMPLOYE
This training is followed up by making
notes on the employe, and these notes are
followed up either in Starr's office or in
the concessions building when no one is
around—in the case of criticism. However,
he said, "A pat on the back is always
good at any time."
Unless there is a major change in policy,
or an item is added or taken out,
Starr does not find it necessary to hold
periodic training or refresher meetings.
"I try to work with each employe to
solve our- problems and I have found this
works a lot better for me. However, I never
consider training being over. You must
stay after it if you are to have a smooth
operation."
"Our average sale runs less than $1
f about 46 cents per person) so we have
to make our patrons happy—and we do
this with use of personal names and a
'thank you' with sincerity, regardless of
whether the patron is an adult or a child."
No
No
Wl th
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DRINK MACHINES SHOULD BE CHECKED AND SET
DAILY
Manager Starr here shows Blecker the proper way to set the drink machine for the proper mixture.
Again, he says, it is important to tell a new employe why a drink should be served at a certain temperature
and the proper mixture of syrup and C02. Machines at the Lone Tree are checked and set daily.
Starr stresses to employes that they
should recognize customers they know "by
looking up and gi-eeting them, even if you
a
Box 35, Quincy, Michigan
THE NEW SNOW
CONE MACHINE
Capacity: 50 cones
every 30 seconds.
The Bert's 'SNOW
MAGIC" machine
combines eye-appealing
beauty with perfect
mechanical performance
and large
capacity. "S now
Magic" is easy to
operate and is Fully
Automatic. A Snow
Cone costs V/^ to
l'/2C and usually
sells for 10c .. .
that's
profit!
F.O.B. Dallas
No. 2 DeLuxe. $320
No. 3 DeLuxe. $335
TO FILL
POPCORN BAGS
AND BOXES WITH
THE /VftV PATENTED
SPBSDSCaOF
THOUSANDS OF
D ELIGHTED USERS
^ONVf ^2^ AT WUR
'^ THEATRE SUPPDf Of
POPCORN SUFPtYDlAlER
wmm.
109 THORNTON AVE.
S«NFRANCISC0,24
are snowed with other business." Never
overlook coiu'tesy. he tells them.
"As to quality," Starr told the Dallas
conventioneers, "let your employes know
you are serving top grade chicken. Grade
A milk, etc., and they can sell quality
items to your patrons."
Answering an audience query, the Lone
Tree manager said that Pi-els Theatres
place no particular age minimum on
young men, but after a probing interview
of applicants in the 16 to 19 teenage
bracket, the more promising boys who
seemed exemplai-y and were seemingly ambitious
were given employment.
The Lone Tree Drive-In is a 900-car
theatre, and its concessions is a two-lane
cafeteria.
Lone Tree Drive-In Theatre
-SNACK BAR MENU-
Victoria's Finest Burger
Frelsburger — F. Fries 50
Shrimp — F. Fries, Bread, Pickles 95
Chicken — F. Fries, Bread, Pickles 85
Fish and Chips 50
Bar-B-Q Sandwich 40
Grill Cheese Sandwich 25
American Cheese Sandwich 25
Hamburger 30
Hot Dog (with Chili) 25
French Fries 25
Coffee 10
Cold Drinks 10 ond .20
Popcorn 10 and .20
Sno Cones 10
CANDY, ICE CREAM, ETC.
ENJOY A TREAT OFTEN AT OUR
MODERN — CLEAN — SNACK BAR
«
28 The MODERN THEATRE SECTION
jj;

II
• • ' -
"
Now -You Can Produce An Icy-Cold
FRUIT SLUSH DRINK
AUTOMATICALLY!
NEW HOT-WEATHER PROFIT MAKER
SW€D€N SlUSHMAKCR
As summer temperatures rise,
your profits
can really soar with a new Sweden
SlushMaker. This newest addition to the
Sweden line produces refreshing fruit
slush quickly and easily, with a constant
capacity of five
10-ounce drinks per minute.
Sell 'em for 1 5c—keep 13c profit.
Meet the increasing and heavy demand
for this popular new hot-weather drink
sensation — so cold it's liquid ice. Every
serving contains thousands of tiny frozen
particles — each one full of refreshing,
cooling flavor. Nothing quenches thirst
better or faster. Put a new Sweden Slush-
Maker to work for you — now!
TWO COMPACT MODELS -MANY FEATURES
.•t?.>«s:si^>;
Counter model or floor
model, theneiv Sweden
SlushMaker is really a
space saver.
The counter model
is water cooled. You
can choose either a
water or air-cooled
floor model.
It's
easy to install a
Sweden SlushMaker.
Just hook up the readymade
connections and
you're in business.
n
AUTOMATIC — Pour any standard fruit beverage base
mixture into storage tank. Sweden Slush2*Iaker automatically
freezes mixture to proper consistenc)- in minutes
— and holds it for quick, easy dispensing.
HIGH CAPACITY— Continuous freezing action and large
reserve tank assure constant supply at peak periods.
EASY TO OPERATE — One-motion dispensing. One control
adjusts product temperature.
EASY TO CLEAN — Completely accessible from front. \
QUALITY MANUFACTURE-Built for long, trouble-free
<
service by an organization with 27 years of experience,
j
manufacturing for the food-handling industry. (
III! iii.iMiMiMiiMiii I
^
I
'r'Trt^W
i
GET A DEMONSTRATION FROM YOUR NEAREST SWEDEN DISTRIBUTOR
Or for more r'nformofion, wrife today (o:
SWEDEN FREEZER MANUFACTURING CO., SEATTLE 99, WASHINGTON, DEPT. T-S
SWCDCIVl
^^
^^ IB,
BOXOFFICE April 11, 1960
29

Successful
Theatre Party
And a 10 lb. tin or 121/4
lb. poly bag of Butterflake
Pop Corn yields
more many more boxes
of Pop Corn than ordinary
corn. Its 38-40 to 1
popping ratio lowers
Insect &
Rodent Proof
Moisture
Stable
~^
your cost. .. .increases your profit
....per box. Yes — Butterflakes
extra popping volume produces $25-
S35 more profit per 100 lbs. for
you than ordinary "bargain" corn.
And it's so tender, delicious that it
always brings 'em back for more.
brings 'em back
and again!
m
again
^3s.
Moisture
Stable
Sponsored by Drink Firm
A special Halloween party at the Granada
Theatre, Duluth, Minn., was sponsored
by the local bottlers of Orange-
Crush, Seven-Up Bottling Co. Held at 11
p.m. on Halloween, the party included
three feature films, free samples of
Orange-Crush, si.x packs of the drink and
Fabian records as special prizes. The show
ran until 3:30 a.m. Admission was 75 cents
or 50 cents and five Orange-Ci-ush crown-s.
A 45-minute live broadcast from the theatre
lobby over radio station WEBC was
Order from your distributor or urilr
POP CORN DIVISION NATIONAL OATS CO
° Wall Lake, Iowa • Hagerstown, Md. • Delaware, Ohio
A/(/B^TASTE THRILL!
%S
JAMES ^xy/E^^tnttk^ieicil'^
TURKEY BARBECUE WITH SMITHFIELD HAM
TyiiKEY
UE
It's a genuinely delicious . . . James River Smithfleld barbeque
with a touch of year old Smithfleld Ham added
for a million dollar flavor!
This business-building barbeque has proved it can:
RAISE CHECK AVERAGES-World-fomed "Smithfield" sells
the first top-price sandwich . . . unbeatable good eating
does the rest!
SPEED UP SERVICE-Heat-serve-that's all! No cooking to
order, messy grills! Exact portion control ladle for extra
efficiency.
PICK UP PROFITS-With more customers . . . repeat customers
. . . more margin per sandwich.
fIVER
JAMES RIVER
GENUINE
SMITHFIELD
• PORK • BEEF
AND NEW
TURKEY
BARBEQUE WITH
SMITHFIELD HAMI
WHAT THEY'VE DONE FOR OTHERS— THEY Will DO FOR YOU!
THE SMITHFIELD HAM AND PRODUCTS COMPANY, INC.
SMITHFIELD 29, VIRGINIA* „ ;
—
*"Famous For Fine Foods—For 300 Years!"
H. B. REESE CANDY CO., HERSHEY, PA
NEW 15<
THEATRE
PACKAGE
72
Count
Shown at the Granada Theatre, Duluth, Minn.,
during a successful Halloween party were, from
left, John G. MacKoy, manager of the Seven-Up
Bottling Co., sponsor of the party; W. R. Olson,
Orange-Crush district representatiye; and Dick
Hustead, disk jockey.
a highlight of the party. The area's leading
disk jockey, Dick Hustead, was MC.
A line extending down the block and
up the side street fonned 15 minutes before
the start of the party, and vii-tually every
seat in the theatre was occupied. The
party had been plugged for several days on
the radio station and with newspaper space
on Halloween.
SNO-MASTER
SANITARY SNO-CONES
ARE BIG BUSINESS
Give you 400^ t PROFIT
Cosh in with
S N OMASTER!
Moke $100.00
or
more a week
selling
delicious
S N OMASTER
SANITARY SNO-
CONES & SNO-
BALLS. USES
only 1 sq ft. of
space. Meets
Heolth Department
regulations.
Fully guorant
eed! EASY
TERMS.
Write for Free
Catalog and
Recipe Book
and name of
nearest distributor
SNO-MASTER
124 BX Hopkins Plocc Baltimore 1, Md.
30 The MODERN THEATRE SECTION

Drive-in owners! MAKE MORE MONEY
during intermissions!
I
FREE! NEW!
Armour
wide-screen
concession trailers
to push Franks
and other
profit makers!
8 different, one-minute films to ctioose from
in sparkling Eastman color!
Loaded with appetite appealing pictures and action that will moke
'em want to buy Armour Star Franks and other items at your
concession standi
Background music sung by Bing Crosby's Starlighters.
They are yours free of any rental charge—you just pay
return postage!
• Mail the coupon below. Do it today!
Armour and Company
Fresh and Smoked Sausage Dept.,
P.O. Box 9222A, Chicago 90, Illinois
Please send me one of Armour and Company's 8 interesting concession
trailers!
Name_
City
Theater Address-
-StatelOJ
BOXOFTICE :: April 11, 1960 31

New Concessions Stand a Feature
Of Remodeling of Burned Theatre
Automatic Vending Sales
Totaled $2.3
Billion
Vending machine sales in 1959 reached
the record total of $2.3 billion, an increase
of 10 per cent over 1958.
Of all vended items, cigarets, always
the biggest dollar volume item, accounted
for more than SI billion. Vending machines
sold 15 out of every 100 packages sold in
the United States last year.
Soft drinks sold by automatic machines
were second in line. More than two billion
soft drinks were sold by 116,000 cup-type
venders, and 5.4 billion bottles were vended
in 1959.
These, and other interesting facts about
the growth of automatic selling, are contained
in the 14th annual Census of Vending,
published March 5 by Vend. The study
was under the direction of Boris Pari of
the School of Business faculty at Northwestern
University.
Complete copies of the Census of Vending
are available upon request to Dick
Schreiber, Vend Magazine. 188 West Randolph
Street, Chicago 1, 111.
Big 1960 Popcorn Promotion
W/ien this new stand was installed in the DeMarce Theatre, Benson, Minn., as part of the remodeling
of the fire-gutted house, candy was added for the first time. The candy case at far right faces the inside
foyer, so that patrons can make refreshment purchases without having to return to the lobby.
By DONALD M. LYONS
i
Coca-Cola,
A completely new concessions stand has
been installed in the remodeled and renovated
DeMarce Theatre at Benson, Minn.,
which was gutted by fire last November.
The theatre is selling drinks
Orange Crush, Hires root beer and 7-Hi)
in ten, 20 and 30-cent sizes. By selling the
three sizes the theatre has discovered that
it is selling considerably more of the 20-
cent size.
Popcorn is sold in the regular size Buttercup
at 25 cents and the giant Buttercup
at 40 cents. About 20 per cent of the
candy bars are five-cent sellers, with the
remainder ten-cent sizes. Incidentally, the
theatre never handled candy bars until the
new concessions stand was put in.
CANDY CASE FACES FOYER
The popcorn and drink machines are in
direct hne with the boxoffice lat left of
photogi-aph)
. The candy case can be seen
at the far right of the photograph. Access
to the candy case is from the inside foyer
only. The entire concessions stand is
planned so that patrons can come out
of the auditorium and buy refreshments
without having to go back into the lobby.
Behind the double curtain (at right of
photograph) is a three-foot passageway in
which candy, popcorn and other supplies
are stored. There is an entrance to the
passageway from outside the theatre also.
Boxes for popcorn which are made up
'unfilled) are stored in the case behind
the popcorn machine. The machine itself
has a capacity for keeping 175 boxes of
popped corn and is equipped with circulating
heat which keeps the corn piping
hot and conditioned for sale at all times.
In that way, there is no moisture accumulation
in the corn.
The new equipment includes a Cretors
popcorn machine, Perlick four cold drink
dispenser, Supurdisplay Buttermat and a
new four-foot candy case by the Waddell
Showcase Co. Entire installation was made
by Red Wagon Products.
INCREASED
DRINK CAPACITY
The drink dispenser is a dry-cold machine
which has a heat exchanger, thus making
it possible to bring in inlet water of 80"
and produce a drink at 38'. The machine
has a pressure system which makes it possible
to increase the drink capacity by 10
per cent more per gallon.
The DeMarce Theatre in Benson, a town
of 3,400 persons in western Minnesota, is
operated by Paul DeMarce. Theatre has 441
seats. Other improvements besides the new
seats are new stage equipment, new carpeting
and complete redecoration.
Two Elected by Royal Crown Board
The board of directors of Royal Crown
Cola Co. at its recent annual meeting in
Columbus, Ga., elected two new corporate
vice-presidents. W. H. Glenn, president,
announced the election of James P. Curtis
as vice-president-overseas operations, and
Joseph P. Halo, vice-president-technical
operations.
Plans for the most extensive public relations
and promotional program in the
history of the popcorn industry were approved
by members of the Popcorn Institute
at a recent meeting in Chicago.
The 1960 promotion will eclipse that
which was accomplished in 1959. the industry's
most active and productive year
to date, said Executive Director William E.
Smith.
Along with stepped-up consumer articles
in newspapers, magazines and promotion
on radio and television stations,
the 1960 popcorn program will see greatly
increased emphasis on merchandising the
product at retail levels. Smith said.
Mars Gold Star Awards
Winners of the eighth annual Mars Gold Star
Awards, Lauren Chapin and Eddie Hodges, are
congratulated by Fred Wachter, supervisor of the
Mars account for Necdham, Louis and Brorby; Bob
Barker, m.c. of "Truth or Consequences," and
Richard W. Solon, advertising manager of Mars,
Inc. Lauren was voted most outstanding girl in
show business by the nation's press for her role
as "Kathy" in the TV series, "Father Knows Best."
Fddie was chosen top boy actor for his performance
in the motion picture, "A Hole in the Head."
32 Tho MODERN THEATRE SECTION

I
Andy
Anderson
^
Candy and Syrup Distributor
Occupying New Quarters
Anderson Sales Co. is now located in
handsome new offices, display rooms and
warehouse space at 1716 Blake Street. Denver.
Colo. Being occupied, are 30,000 square
feet of warehouse space consisting of four
floors, plus 3,000 square feet of office and
display space, as well as a complete basement.
Pi-ior to the move the company had
only 1.000 square feet of office space and
rented warehouse space.
The company was formed by Virgil M.
I
and Mrs. Anderson in
1946, after Andy's discharge from the
army, and located in their home city of
Boise, Ida. After one year a move was made
to Cheyenne. Wyo., and in 1950 the company
was located in Denver to be centrally
located in a major distributing market.
The move to the present building was
Drive -In Theaters using
Manley Serv-0-Ramic'
equipment
Boost sales 5^ per person!
Cut overhead V3!
^^—-tI|^^
h^Si^
Proved in Operation
New quarters of Anderson Sales Co. in Denver.
made in late 1959 and, in order to offer
warehouse facilities and services on a direct
basis to factory principals and accounts,
a separate company was incorporated,
the Anderson Warehouse Co.
'We believe," Andy says, "that this is
one of the first instances of candy manufacturer
and fountain syrup manufacturer
representatives going into the warehouse
business as an additional service in connection
with their sales activities. And, in
this day and age of the necessity for fast
turnover and service, we believe it to be
a forward step that more manufactm-ers
and sales representatives will have to take
to properly and better service their accounts."
Andy w-as sponsored by the Denver Mile
Hi Candy Club as a Candy Ambassador in
an awards program of the National Candy
Wholesalers Ass'n in 1959, and at the end
of the year was named Candy Salesman of
the Year, as the one who had contributed
most to the industry.
Bleach Poured in Beverage
A recent experience of Thomas Bennett,
manager of the Sutter Theatre, Marysville,
Calif., indicates it would be well for concessions
managers to check soft drink machines
before offering drinks to their
patrons.
Two bottles of liquid bleach were poured
into a soft drink machine at Bennett's theatre
over the weekend, but he discovered it
before any sales had been made. He was
warned by an anonymous phone call.
Police were called to investigate.
Drive-in theater concessions using Manley Serv-ORamic "cafeteria
style" components have been able to serve larger crowds more
items in less time with one third fewer attendants. Sales were increased
5c per person.
Specific facts and figures on individual drive-in
available on
request.
Instollofion Provided on a "Turn-Key"
Basis if
Desired
performance are
Manley will handle all details of planning, designing and supervision
of installation. When the job is complete, you are "handed
the key" to your new, proven profit making Serv-0-Ramic equipped
concession.
Get the details on a Manley Serv-0-Ramic installation today. It
will smooth out your entire refreshment operation, greatly increase
impulse sales and give customers faster,
fill
in and
mail today!
MANLEY, INC.
1920 Wyandotte St.
Kansas City 8. Mo.
MANLEY, INC.
Dept. BO-460,
1920 Wyandotte,
Kansas City 8, Mo.
Send me complete
Serv-0-Ramic
NAME
FIRM—
STREET-
better service.
equipment.
information on your
Please have a representative call.
CITY -20NE -STATE-
BOXOFFICE April 11, 1960 33

\: ,1,
,
"Socialight'fountain dispense]
HA\ E
A
PEPSI
PEPSI-COLA
It
""^''''B
I
1
syvmmr^isn
'^'Socialight" Dispenser
creates additional demand
for Pepsi, the fastest growing
fountain drink— up 336%
in ten years.
1. "Socialight" stops traffic to create sales '\
2. "Socialight" insures a perfect post-mix drink
3. "Socialight" assures maximum yield per gallon
4. "Socialight" serves with speed, cleans witli ea&

j
Servicing,
I
l^lfor Pepsi lights up either end
'.f
.**'.
HAVE
A
PEPSI
\
0<
f
PEPSI-COLA
hi^ani^
^mm.
Above all "Socialight" serves one of the highest foun-
Itain mark-ups— Pepsi-Cola.
delivery and merchandising assistance
are all available locally through your Pepsi-Cola Bottler
who understands your fountain problems.
For more coins at your fountain.
Install
a "Socialight"
For further information, call your local Pepsi Bottler or write to:
NATIONAL ACCOUNTS DEPT., PEPSI-COLA COMPANY, 500 PARK AVENUE, NEW YORK 19, N. Y.

MAINTENANCE AND REPAIR
OF MOTOR-GENERATORS
AND MOTORS SIMPLIFIED
By
WESLEY TROUT
^ i. # ,
Wesley
Trout
Turing some
OP our inspection
trips we have found
that motors and rec-
^^ J -fm tifiers have been sad-
-^^% ^l^fw 1 ly neglected. Neglect
^ J can close a theatre
not only for hours
but, in some cases,
an entire day. To aid
in the prevention of
such admission losses
is the aim of this article.
We sincerely
tnist that the suggestions
made will prove helpful and of
considerable value to the theatre owner,
manager and projectionist. We have condensed
the information for easy reading
and understanding.
oil bearings, the oil level should be checked
once a week and renewed at least every
30 to 60 days. Oil rings must turn freely
in order to keep the bearings properly
lubricated. You can easily check temperature
of the bearings by feeling with the
hand. We find that most motors and
motor-generators for theatre operation are
designed on a basis of 40° C. temperature
rise. This means that the temperature
of the motor or generator bearings should
not be greater than 40° C. i72° F. above
i
the temperature of the room in which
the equipment is operating. A motor or
generator, operating properly, wUl feel
warm to the touch, but not xmcomfortably
hot.
At least once a month, generator brush
holders, brushes and brush pig-taUs should
be checked and kept clean. Make sure
the brushes are of proper length for good
operation, and be sure the brushes are
seating properly on the commutator; see
that the screws fastening the pig-taUs to
the brush holders are tight and making
good electrical contact. Another important
point is replacing brushes of the exact
type and grade specified by the manufacturer
of your equipment. It is false economy
to try to use types of brushes other
than those furnished by the manufacturer.
At least once a month the motor-genertor
land other motors' should be cleaned
with a hand bellows or with compressed
air. Air of more than 50 pounds of pressui'e
per square inch should never be used;
it really is best to use a hand bellows and
avoid damage to the insulation. Any ac-
Continued on page 38
SURVEY ALL MOTORS
First, we suggest that you make a complete
survey of all your equipment using
motors. Sounds sUly, we know, but it has
often proved surprising to many exhibitors
and projectionists to discover how
many motors they do have operating in
the theatre. Here are a few: motor-generator
set, projector motors, rewind motor,
arc lamp motors, popcorn machine motor,
ticket machine motor, vacuum cleaner
motors, cooling and heating system motors,
and curtain control motor. AH of
these motors should be checked periodically
and kept properly lubricated and clean.
While jotting down the list of motors,
the name plates on each motor should be
cleaned and a record made of the manu-
horse
facturer's data, such as motor type,
power, r. p. m., cycles, serial number of
motor—in fact, every item of information
which will prove helpful when ordering
parts or lubrication, etc.
If any of your motors is very old, it
would be a good idea to secure a "loaner"
from your supply dealer and have yours
checked and new bearings installed. It may
prevent trouble and save a shut down. This
is particularly true if the motor is a special
type and hard to obtain parts for. Don't
take chances!
SET UP INSPECTION ROUTINE
Even though you have not neglected your
motors, it is well to set up a regular inspection
routine to prevent trouble before
it occurs. Careful records of condition and
dates of each inspection should be kept;
and repairs, lubrications and installation
of new parts should be noted.
We cannot set down any hard and fast
rules for the frequency of inspections, as
they are best determined by the particular
location and usage. However, in general,
in motors and generator sets using
WIRING DIAGRAM FOR MOTOR-GENERATOR SETS
This sketch is a typical wiring diagram lor most generator sets. It illustrates how to wire a Hertner
HI Transverter motor-generator set, for either three-phase or two-phase AC line. Fuse according to
manufacturers' recommendation; be sure to keep all electrical connections clean and tight. A loose
or corroded connection will heat and cause trouble. Use wire with sufficient capacity to amply carry
the load. Keep switches in good condition so that will make good contact. Do not overload motors
or generators. Use a hand bellows for blowing out dust and other foreign accumulations. Keep
a set of extra brushes and fuses on hand.
36 The MODERN THEATRE SECTION

J
vT
This has been going on since 1917!
i
I
Yes sir, National Carbon Company has provided
free screen lighting technical assistance
to the industry since 1917. Today, 12
sales engineers—equipped with compact service
kits containing the most modern tools in
the trade— are ready to assist on any screen
lighting problem you might encounter.
Use "National" projector carbons and call
on NATIONAL CARBON for free technical
service. It's a tough combination to beat
the best in product . . . the best in service.
You'll realize the ultimate in picture quality
at the lowest overall cost.
Each salesman's kit contains the following modern
equipment: brightness meter, voltohmmeter, clamp-on
ammeter, dummy lens, set of alignment rods and
accessories, pin-hole apertures, split-plate aperture
plates, stop watch, micrometer, ruler and slide rule.
"National" and "Union Carbide" are registered trade-marks for products of
NATIONAL CARBON COM PAN Y> Division of Union Carbide Corporation • 30 East 42nd Street. New York 17,N.Y.
OFFICES: Birmingham, Chicago, Houston, Kansas City, Los Angeles, New Yorl(. Pittsburgh, San Francisco • CANADA: Union Carbide Canada Limited, Toronto
BOXOFFICE April 11, 1960 37

your
pictures
ARE NOT AS BRIGHT
as they were
tnesdav
They get dimmer
day by day because
your lamphouso mirrors
constantly deteriorate.
liotv Ion if
sinee you last
replaced them?
Stop wasting light and power.
Get new
Your dealer hat the
'^.^
correct tize for your /amps.
The Strong Eloeirie Corp
11 City Park Avenue, Toledo 1, Ohio
MOTOR-GENERATORS AND MOTORS
Continued from page 36
cumulation of dirt and oil is very harmful
to the insulation and operating parts.
It is a good idea, where practical, to
take the motor apart and clean all the
parts thoroughly. Bearings should be inspected
for wear, and to see that all the
windings are tight, and that all loose
wedges and bands are tight. Check over
all the connections and tighten.
BEARINGS A TROUBLE CAUSE
Bearings probably cause more motor and
generator troubles and failures than any
other cause. Since sometimes they are victims
of poor foundations, loose fastening
down, misalignment and dozens of other
factors, this is not at all surprising. Moreover,
often they are subjected to just
any kind of lubricant that happens to be
handy. Tlie first requirement for successful
operation of any motor or generator
is high quality grease or oil for perfect
lubrication. Next, keep the equipment in
a room that is well ventilated, particularly
a motor-generator set. Any undue tem.-
perature rise should be investigated immediately
and measures taken for its correction.
If not, the equipment may be
damaged to the extent it cannot be repaired.
We find that ball and roller bearings
are becoming more frequent in usage, and
carelessness in their maintenance is usually
responsible for theii- failure. Again,
follow the advice of the manufacturer regarding
the correct type of lubrication.
Too, late type motors and generators now
have "sealed-in" lubrication that requires
no special attention other than keeping
the equipment clean and well ventilated.
Ball and roller bearings in trouble can
usually be detected by two signs, namely,
heating and excess noise. Ci-acked, broken
or nicked balls, rollers and races will cause
the bearings to be destroyed rapidly. They
can easily be detected by the clicking
sound that they make while the motor
is in operation. Repairs, of course, should
be made immediately.
MOTOR INSULATION
IMPORTANT
With respect to insulation, a good thing
to remember is that any motor is only as
old as the condition of its insulation. Motors
kept clean and well ventilated, operating
in room or building of average temperatm'e
will operate indefinitely without
deterioration of insulation: while motors
in hot and dry or excessively moist locations
deteriorate rapidly. Insulation is
very important in that it separates the
electrical parts from the mechanical parts
of the motor and motor -generator.
The couplings on direct coupled motors
and generators should have frequent and
regular insE>ections. Faulty or misaligned
coupling or a loose bolt, can cause considerable
trouble and damage to bearings
and excessive vibration. It is necessary to
shift the motor to correctly align projector
and motor-generator sets for perfect
alignment. You will be more than
repaid for youi- care in aligning by decreased
wear and tear on pins, bearings,
fingers, leather or composition discs, or
whatever flexible member is used for coupling.
Never, never overload your generator or
motor. The generator has its heart in its
ai-mature. The main Une cm-rent flows
thi-ough the amiatuie, and when the machine
is overloaded it is always the armature
that shows the first signs of trouble.
If the occasion should arise to dismantle
a generator for overhauling or checking,
always observe the foUowong rules: la)
Never rest the weight of the araiature
on its commutator or coils: 'bi Do not
roll the armatm'e on the floor, and when
placing it on the floor, it should rest
on several thicknesses of heavy paper.
When an armature is rolled upon the floor
a coil )s liable to be injured, or the banding
wires are liable to be nicked, causing
them to break, as well as unnecessary damage
to windings, etc.
The armature should always be suppoi-ted
by its shaft in order to avoid damage
to the commutator and its windings.
This is particularly necessary when removing
the armatm-e for tiu-ning down the
commutator in a lathe. This is a very
deUcate and precise job and should be
done only by a first class mechanic.
REPLACE BANDS WITH CARE
If it becomes necessai-y to replace a band
on an armature, be sm-e, as far as possible,
to duplicate the original banding.
Remember, the material, diameter of wire,
and the width and position of the band
must always be the same. An increase of
band width or size wiU produce unnecessary
excess heating, and sometimes this
will be gi-eat enough to melt the solder on
the bands, thus causing them to loosen
and come off.
While this is generally a rare case, if
commutator bars become loose, they shoiUd
be tightened only by an experienced mechanic.
When the bars are tight, they
will sound with a beU-hke ring when
struck lightly with a light hammer. Bars
that give off a dull thudding sound when
stmck should be tightened at the front
vee. If properly taken care of, this particular
trouble seldom develops.
The brush rigging should be checked at
frequent intervals, and should be changed
whenever there is any appreciable wear
on the inside of the brush boxes c brush
holders). Brushes should always be fitted
snugly but not so tightly as to cause sticking
in the holder because this will cause
brush to not make good contact on the
cojtnmutator, and can cause sparking, etc.
Loose brushes will cause chatter when machine
is rimning. Use only the t^'pe of
brushes recommended by the manufactm-er
of the machine, and see that they fit the
commutator all along the face of the
brush. Moreover, good brush tension is a
"must." A good tension, in the absence
of more definite instructions from the
manufacturer of the equipment, is IVi
poimds per square inch of brush face surface.
The commutator must be kept clean
for good brush contact, too.
USE LATHE OR JIG
When necessary to resm-face a commutator
it should always be done in a lathe
or grinding jig. A true sm-face can only
be made in a lathe or grinding jig, and
the work should be done only by a firstclass
lathe man if satisfactoi-y job is accomplished.
Commutators arc undercut in tlie mica
38 The MODERN THEATRE SECTION

i
b
insulation between the bai-s. This undercutting
will vary with different manufacturers,
some using a V cut and some square.
Regardless of the method used, this undercutting
should be kept clean and approximately
one-sixteenth of an inch deep. If
accumulation of dirt and oil are allowed
to accumulate in those grooves, they
will cause sparking and heating of the
commutator, and very p>oor brush contact,
resulting in unsatisfactory operation of the
generator.
There are only two reasons for turning
the commutator. First, when the commutator
has become out of round and the
brushes can no longer maintain good contact
with the sm-faces and, second, when
the commutator slot mica has become
flush with the running surface.
RESTORING THE COMMUTATOR
Synchronous motors arc u.sed to drive projectors
because they maintam a con.stant
.speed, even though voltage may vary
.slightly. The only maintenance Is replacement
of bearings and lubrication. Most of
the modern types of electric motors, Including
the synchronous motor, are ball
bearing and have sealed-ln lubrication.
They should be kept clean, with all electrical
connections firm.
It is understandable that constructional
details and internal wlrlns 'circuit arrangement)
vary considerably for various
types of generators and motors used
in the projection room and for driving
other equipment. Exhibitors and projectionists
would do well to obtain data on
their various motors from the manufacturer,
so that they can, to a certain extent,
eliminate motor or generator breakdowns,
ofirn due to Improper lubrication,
overload and overfu-slng.
Most motor-gencrator.s work at a very
high efficiency, from 6f) to 80 per cent.
UnlntcIllRcnt care may reduce a motorgenerator
efficiency as much as 15 to 20
per cent. Reduction In high efficiency of
generators and motors Is often due to lack
of care and Improper lubrication— in many
cases, efficiency is reduced by overload.
In conclusion, a motor-generator should
be kept level and the armature allowed
to "float" In order to keep down commutator
wear; moreover. It .should be placed
on a heavy cork or rubber pad to help
eliminate vibration. Likewise, motors
should be firmly fastened and bolts kept
tight to prevent unnecessary vibration.
Couplings should be kept tight and perfectly
aligned.
In case the commutator is such that it
is uneven across the running surface
(grooving condition > . it is necessary to
have it evened up in a lathe. In some
cases, one can hold 00 sandpaper and remove
this roughness and obtain a good
running surface. It all depends upon the
roughness, or so-called grooves, as to the
best policy to restore the commutator in
good condition.
Sparking at the brushes may be due
to several causes. Here are a few: (a)
Dirty and sticking brushes
i
; Genertor
may be overloaded; (c» Commutator
may be rough and brushes may be
burned on the ends ; id) The brushes may
not bear enough on the commutator (insufficient
tension); (e) The commutator
may be dirty, oily or badly worn; (f) Poorly
fitted brushes, and ig> Mica insulation
may be too high.
It is a good idea to apply an extremely
thin layer of vaseline to the commutator,
using a small piece of canvas, about the
width of the commutator, and apply while
machine is in operation.
A few tif)s regarding installation of motor-generator
sets—The motor-generator
set should be placed on a floor that is
free from vibration. Do not bolt the unit
to the floor, but place on heavy pad of
cork or rubber, the size and thickness depending
upon the weight of the machine.
Before any connections are made, check
the nameplate designation of AC motor
rating with the AC line supply switch, also
rating of service switch, motor starter or
starter switch.
FOLLOW INSTRUCTION
BOOK
For correct size wires and fuses, consult
instruction book and wiring diagram.
Do not overfuse.
If the armature rotates in wrong direction,
it can be corrected by reversing the
leads to one phase or the motor terminals
only. Do not change any internal
connections.
When ordering new parts or brushes,
always send the serial number and other
information on the nameplate so that your
dealer can fiU your order promptly. Lack
of complete infonnation regarding the
type and name of your set may cause unnecessary
delay in obtaining the right part.
Always keep an extra set of brushes, oil
or grease, and fuses on hand. Check to
see if the generator has sealed-in lubrication.
A few words about motors in general.
«
More and more Drive-Ins are demanding
these fine lenses. The Super
Snaplites ore guaranteed to give you
Sharper Pictures, More Light on the Screen, Greater Contrast, and Greater
Definition... and this under the most trying outdoor operating conditions.
Actually 7 out of 10 new Drive-ins install Super Snaplite Lenses. . .and
more and more established Drive-Ins are turning to Super Snaplites. Ask
for Bulletin No. 222, it gives you complete information on these lenses.
C^^^flW COKPOKilTIOS®
Northampton,
Massachusetts
BOXOFFICE :: April 11, 1960 39

FOX WEST COAST DOES IT
AGAIN!
Beverly Hills Wilshire the Latest in Its String of Remodeled Theatres
New aisle entrances into the auditoriiun
provide light-locks to guard against distraction
caused by extraneous light entering
the auditorium.
In the projection room complete equipment
for 70-35mm films was installed. The
theatre also has six-track stereophonic
sound.
Modern, new lighting and draperies over
the entii-e house are features of the updating,
as weU as the installation of new
carpeting in a blue and gold floral pattern.
LOUNGES ARE LUXURIOUS
Patrons of the fox Wilshire Theatre, Beverly Hills, Calif., are now en/oying their movie fare in this
handsome setting. Draperies frame the curved v/idescreen, and new aisle entrances into the auditorium
provide light-locks to exclude extraneous light. Seating was reduced by 200 seats, to 2,000 theatre
chairs which are spaced on 42-inch centers. The front row was moved back 21 feet from the screen.
I HE REVOLVING beacon of the 50-
foot roof sign high above the Pox Wilshu'e
Theatre building in Beverly Hills, Calif.,
which for years had been a guiding light
for miles around, is twirling and blazing
once again.
Its reactivation fit had been blacked out
for security reasons during the last war
and remained unlit since) is symbolic of
the new life which has been given the
venerable theatre through a $150,000 modernization
program.
The overhaul was so thoroughgoing the
theatre was closed for approximately three
months while the improvements were carried
out under the supervision of J. Walter
Banteau, head of the purchasing and construction
department of Fox West Coast
division of National Theatres and Television,
Inc.
Luxuriously furnished lounges on the
second floor cater to Fox Wilshire patrons'
comfort and convenience.
In the grand lobby, the rich pattern of
the carpet is complemented by plain walls
except for the center area between auditorium
doors. Here a semicircular, 25-footlong,
custom-built refreshment stand is set
against a handsome background of grillwork.
Massive showcases have replaced the
outmoded panels of another era to provide
for amplified lobby selling of pictures. The
glass show cases are three dimensional
all
and cover the entu-e sides of the lobby of
the redesigned front.
Full-length, safety plate glass doors were
installed in the spacious 30 -foot entrance
to the theatre, so that there is an unobstructed
view into the theatre from Wil-
.shire Blvd.
Facade of the Fox Wilshire is stucco and
the 50xl0-foot marquee is of metal and
plastic, illuminated with neon.
SEATING
WAS REDUCED
In the refurbishing, the house dropped
nearly 200 seats to assure 2,000 comfortable
seats installed on wide, 42-inch centers
to provide space for easy movement of
patrons, as well as greater comfort in
sitting.
The front row was moved back to 21
feet from the curved screen which is approximately
28x60 feet. The screen
stretches across the front of the former
proscenium and is enhanced by sweeping
draperies.
Lobby walls are plain in the remodeled Fox Wilshire, with the exception of this curved area behind
the concessions stand which is composed of ornamental grillwork. Carpeting is in a gold floral
pattern on a blue ground. The semicircular concessions stand is 25 feet long.
40 The MODERN THEATRE SECTION

J
The former front of the theatre in the fox Wilshire
building is shown above. Now that the remodeling
has been completed a revolving sign
atop the tower section at right has been reactivated
and can be seen for miles around.
At right is the remodeled front, with a new marquee,
new safety plate glass doors and massive
showcases in the outer lobby, as well as the
front display cases, for picture selling. The carpet
extends outward from the inner lobby right out
to the sidewalk, a notable new trend in theatre
styling. Robert Bothwell is the new manager of the
Wilshire, having been transferred from Detroit. He
has been with National Theatres for 23 years.
The floor In the old auditorium in the Fox Wilshire,
shown above, was steeply sloped. In the
remodeling, this slope was vastly reduced, creating
much more comfortable seating and better
viewing for the patrons, on both the orchestra
and balcony levels. A special loge section was
created at the center rear of the orchestra floor.
The ornate decorations on balcony facia and rear
walls have been pointed a solid light color.
An innovation is the Wilshire's closed
circuit television. During premiere events,
patrons in the audience can view outside
ceremonies and activities, clearly and in
detail on the big screen, from the comfort
of their seats.
Two days before the reopening of the
Wilshii-e an entire front page of the Beverly
Hills Citizen was devoted to the remodeled
theatre, Bothwell and its opening picture.
Other pages carried congratulatoi-y
advertising, getting the theatre in its new
dress off to a good start.
CREDITS: Air conditioning: WesHnghouse • Carpet:
Alexander Smith * Changeable copy equipment:
Bevelite • Concessions equipment: Selmix
dispensers, National Theatres • Lamps: Constellation
• Lenses: Kollmorgen • Motor generators:
Westinghouse • Plumbing: American Standard •
Projection and sound: Simplex • Screen: Hurley •
Seating: American Bodiform • Television: General
Precision.
A closeup of the boxoffice
and outer lobby shows a good
view of one of the two massive
showcase windows used for
display of motion picture advertising
material. The boxoffice
remained in a central
position, but it was enlarged
and smartly designed in tile
and glass. Notice the "free
parking" sign. It is available
for 250 cars in a lighted area,
and is patrolled. Also note the
carpet which extends from the
inner lobby to the sidewalk.
MORE PICTURES
ON THE
FOLLOWING PAGE
BOXOFFICE April 11, 1960 41

FOX WILSHIRE Beverly Hills, Calif.
Looking toward the aoon w ihe outer loboy, before
the remodeling, above. The decorated, woodframed
doors and the highly ornamental decorations
above them, as well as the ornate light
fixtures have been removed in the remodeled Fox
Wilshire, as can be seen at the left. The whole
area is spacious and attractive.
This was the ladies' room before remodeling, a
not unattractive area, but compare it with the
present powder room as shown at lower left.
Before and after views of the men's lounge show
the transformation achieved by modern lighting
fixtures, furniture and decor.
The ladies' powder room in the Fox Wilshire as it appears today. Carpeted floors, wall-mounted
tables and attractive, comfortable chairs are provided in a bright and cheerful atmosphere created by
the shining mirrors, a patterned wallpaper and globe-like lighting fixtures. Spotlights are also directed
over the powder bar to create good lighting at the mirrors.
42
BOOK REVIEW
PROM TIN FOIL TO STEREO, by
Oliver Read and Walter Welch. Howard W.
Sams & Co., Inc.. Indianapolis 6. Ind. $9.95
—A step-by-step story of the development
of Thomas A. Edison's crude foil phonograph
into a mighty industry and a major
medium of entertainment. This book is
replete with romance, personalities, intrigue
and litigation, a complete history of
the phonograph and recording industries.
Included in the 29 chapters are hundreds
of rare photographs, dozens of which have
never before been published.
The authors are well qualified to cover
their complex subject. Read, author of the
best-selling "Recording and Reproduction
of Sound," holds honorary doctorates in
science and literature and is currently
publisher of several electronic and hi-fi
magazines. He is a member of the Important
professional societies in his field.
Welch has made a lifetime hobby of
phonographs and records, and was for
many years associated with the late Melville
A. Clark, musician and inventor, in
the building of a collection of rare recordings
and phonographs. During 1955-56 he.
with the cooperation of Thomas Alva
Edison Foundation, Inc., developed new
techniques for transferring musical performances
from the vertical-cut Edison
cylinders and disks to tape for subsequent
rerecording to LP disks.
The MODERN THEATRE SECTION

Attraction Board for
Shopping Center House
FAIRVIEW.
m\
\
The Admission
Control System
that means
Good Business
Good Showmanship
made only by
A 32-foot high attraction board across from the Fairview Theatre, Cleveland, complements the shopping
center theatre's marquee. The sign is double-faced to be read from either direction.
The Fairview Theatre, Cleveland, a unit
of the Associated Circuit, has one of the
most strategically placed signs in the entire
country. It is unusual not only in size
but also in its location in relation to the
shopping center area and the theatre.
This huge sign built on a modern steel
structure designed to coordinate with the
theatre marquee Is 32 feet high and 22
feet wide. The entire structure Is moved
out to the sidewalk from the theatre building
and is nine feet from the road. The
superstructui-e spells out the theatre name
in 17-inch red letters iBevelitej.
Below this is a permanent 11x11 -foot
frame surrounded by moving scintillating
color lights. This frame contains the title
of the current screen attraction. Letters
within this frame are 17 inches (red) and
10 inches (blue). The sign is double-faced,
to catch the eye of motorists traveling in
either direction.
This sign is 50 feet distant from the
marquee and serves the theatre as a 24-
hour salesman.
General
Register
Corporation
Popcorn Plant Completely Controlled by Blevins
your
?«nSf
."""•'-9 .n;..
fmofi 'On!
."""'•
""« for
The huge plant of Pop K-O-R-N, Inc., North Bend, Neb., which has been operating under direction
of the Blevins Popcorn Co. for the past two yeors, is now under complete control of Blevins. The
modern processing and packaging plant is completely equipped with Blevins' exclusive processing features,
and has an entirely new system of aeration, ear corn storage and packaging facilities. According to Jim
Blevins, president, the Blevins name will now be used on all products packaged at this plant. Blevins
said Popcorn Village was officially dedicated fay Ralph Brooks, governor of Nebraska, last August, and
extended an invitation to all "friends and competitors," to visit and inspect this modern plant.
General Register Corp.
41-01 Twenty-Second Street
Long Island City 1, N. Y.
•
1018 So. Wabash Ave., Chicago 5, III.
BOXOFFICE April 11, 1960 43

SPARKLING SHOWCASE
IS CREATED FROM A
NEGLECTED THEATRE
Exhibitor shows faith in industry
by his
$125,000 investment
By
DALE OLSON
VoNFiDENCE in the futui'e of the motion
picture business was evidenced by Herbert
Rosener, pioneer in art film exhibition
and distribution on the West Coast, with
his recent investment of more than $125,-
000 to completely remodel and refurbish
the Beverly Hills Music Hall Theatre. The
result is one of the finest showcases in
Los Angeles for top quality films from
all the film capitals of the world.
Prior to Rosener's talcing over the Music
Hall, the theatre had been used sporadically
for theatrical motion picture exhibition
and was at one time a television
broadcasting studio. Little or nothing
had been done toward upkeep and
the theatre fell into a state of shambles.
A run-down theatre
in Los Angeles was
recently treated to
a complete dismantling
and rebuilding
job and the exterior
which now greets
patrons presents this
attractive appearonce.
Topping the
three-sided marquee
is a 30-foot vertical
theatre name sign.
screen is installed with high reflective gain
of 1.6 to 1 for even light distribution, which
allows better viewing and eye ease from
any part of the theatre. Three huge speakers
and cellular horns are a part of the
stereophonic sound equipment in a system
that also surrounds the auditorium
with speakers.
Prom the moment a patron or prospective
patron sees the theatre, the marquee
attracts attention. Indirect, high power, all
new 425 M. A. slimline lighting is used on
a 40-foot, three-sided marquee, with Inset
downlights on ten-inch centers in the soffit,
as well as a 30-foot vertical sign. Entrance
is through full-view glass doors.
while the front of the theatre has facing
panels of colorful precast stone aggregate.
A 30x40 shadowbox lines each side of
the front, plus a six-foot shadowbox
on the outer lobby wall to advertise
current attractions. The boxoffice is in
modernistic, red Italian glass mosaic with
i
a black marble base and has two ticket
windows—one facing the street, and the
second on the side ready for roadshow
reserved ticket engagements, Seats in the
auditorium have been permanently numbered,
preparatory for roadshow films.)
The outer lobby floor is terrazzo.
Inside the lobby there is luxurious new
cai-pet, especially woven by Alexander
Smith, to match the decor. Five-foot, green
Italian mosaic planters are on each side
of the lobby and are bordered by lacestone
screens on both sides. ABC Vending
Corp. has installed and operates a modern
refreshment counter, one of the most modern
in the greater Los Angeles area. Constructed
of Formica, the snack bar is 25
feet long and provides ample space to
sell nationally advertised confections, a
AN ENTIRELY NEW THEATRE
Rosener called in Architect J. Arthur
Drielsma. whose theatre experience has
proven beneficial to numerous local showmen,
and Drielsma designed an entirely
new theatre for him—interior and exterior.
The entire house was dismantled, walls
torn back to the original brick, and lighting,
fixtures, flooring and other portions
completely replaced, most of it under the
supervision of Abe Skier, general contractor.
Seating was reduced from 900 to 720
seats, all of them new Heywood -Wakefield
Relax-Recliner seats with spring filled back
and cushions. Seating is staggered to eliminate
obstructions and added space between
each row allows stretch room and passing
space. A special loge section in the rear
has larger and even more comfortable
seats.
The stage curtain is gold hammered satin
drapery, with a draw title curtain added,
completely operated by electric motor control.
The Stewart Trans-Lux, 40-foot
Pride of the Music Hall auditorium are the new Relax-Recliner theatre chairs which have been set on
wide centers and staggered for best viewing conditions. Seating was reduced from 900 to 720 chairs to
accomplish the improved layout. Gold hammered satin draperies extend across the front of the theatre
from wall to wall, and luxurious, custom woven carpeting was laid in the aisles.
44 The MODERN THEATRE SECTION

Color Styling for
Should Be Keyed to
Theatres
Length
A 25-foot-long snack bar dominates the spacious lobby in the Music Hall, highlighted by smartly styled
drop lighting fixtures. The same custom-woven carpet used in the auditorium is used here, and firefoot
green Italian mosaic planters are set on each side of the lobby.
selection of three soft drinks, jwpcom and
ice
cream products.
A particular feature is the lighting, all
of it a modern recessed design to give a
soft tone. Light wells and doors were installed
on the sides leading into the auditorium
to prevent outside light reflection
on the screen, and noise disturbance.
Much of the success of the Music Hall
is due to the reput^ation developed by
Rosener for his other theatres, among them
locally, the Beverly Canon in Beverly Hills
and the Vagabond in Los Angeles, which
have gained heavj' response from patrons
for their tasteful decoration and comfort.
The showman believes that a comfortable
patron is a happy patron and one who
will return. Because Rosener not only gives
patrons good quality entertainment, but
provides this comfort besides, the theatres
have been in top business brackets
for most of their bills.
Milton Gross is manager of the Music
Hall, supei-vised by Sydney Linden, veteran
with the Herbert Rosener Co., who is
general manager of all Rosener interests
in Southern California.
Linden points with pride to the gross
figures racked up by the Music Hall in its
initial weeks. Business has been far above
the 100'"r average consistently and many
patrons have been lavish in their approval
comments with regard to the pleasing appearance
and comfort of the theatre.
And Degree of
By GEORGE W. R. DREW
Sunlight
A.s a moviegoer of many years I have
found that altogether too many motion
picture theatres are bare, formal and very
.stiff in their interior design and decor. The
fact that one comes in in the dark, sits
in the dark and depwrts in the dark .should
not mean that one could not expect more
aesthetic appeal.
In color styling two very important factors
must be considered. Color preferences
in different parts of the country, and the
architectural faux pas of some 20-25 years
ago which are present in today's movie
houses.
Color preferences in different parts of
the country are influenced by the length
and degree of sunlight. In hot regions with
very strong sunlight people like light bright
warm colors as exteriors go, such as red,
peach, rose, yellow and beige with interiors
in green and turquoise. Yet, in cool, cloudy
regions the desire for blues, soft greens and
grays are a rmist exteriorwise, but with the
interiors in yellows, peach, pink, ro.se and
tan.
CORRECT ARCHITECTURAL FAUX PAS
The faux pas of the architectural world
was the over-used wood panel and trim,
plus the plaster mouldings and gilt—
period in theatre construction and decoration
that can be termed only as flustered
Renaissance. With today's living the maintenance
of these things is beyond reason.
Paneling is being painted out so as to
hide all under one color, ceilings are being
lowered, acoustical tile being used in white
for light reflection.
Floors are very light and the new vinyls
are being used in untold amounts. Easy to
clean, they have very good colors of all the
smart floor carpets.
Of the many waU coverings a\'ailable the
vinyls remain the most practical. They are
not affected by dampness, cold, heat; will
not crack, chip, peal or scratch; are stain
and soil-resistant; can be draped, pleated,
folded and stitched. The outer layer Is
flame-resistant and can be wiped clean
with a damp cloth. Color and design offer
a fine selection.
PAINT STILL A PRACTICAL LEADER
In the special loge section at the rear of the Music Hall, auditorium seats are still more luxurious, being
oversize for the greatest comfort. At top may be seen one of the light v/ells and doors which were
installed on either side leading from the lobby into the auditorium to prevent outside light reflection
on the screen and any noise disturbance.
Paint still remains the leader when it
comes to practical wall decor. One company
can offer some 1,322 colors to choose
from. A maintenance and financial gain
for the chain theatre manager is the fact
thesj colors are offered cross country.
The refreshment bars are being accented
with a background color that draws one's
attention upon entrance into the theatre,
without becoming the focal point of the
lobby and thus destroying the completed
decor.
Coffee bars and art exhibits have gained
in momentum for the lobby in the art type
of mo\'ie house with not only oil and water
colors being on exhibition but ceramic,
textile wea\ing and sculpture work as well.
'Color consultont, interior decorotor end designer,
Greot Western Point Morxjfacturtng Corp.
BOXOFTICE April 11, 1960 45

500-lb. Flaked Ice Machine
For Beverage Service
4i
FOR MORE
INFORMATION
Use Readers'
Bureau Coupon on Page 51
company's primary interest in acquiring
Winchell was due to the latter's outstanding
line of larger rotary mowers including
the 24-inch Ranger, 36-inch Suburban and
72-inch Mowbuggy. Gravely is changing
the name of Winchell to Clean-Cut Mowers.
Inc.. and headquarters will be at Ehmbar,
W. Va.. but manufacturing operations
for Clean-Cut will continue at Port Scott.
It is planned that the Clean-Cut Mowers
will be sold and serviced through the regular
Gravely world-wide sales organization.
A new, 500-lb. flaked ice machine is now
in production by Ross-Temp, Inc. It can be
conveniently placed under a backbar or in
a service island. Two Vs h. p. hermetically
sealed, air-cooled compressors provide ample
capacity. Capacity ratings are based on
90° air and 70° water. Storage bin is all
stainless steel. The cabinet is finished in
bonderized steel, pearl gray hammerloid
baked enamel with stainless steel service
doors. It is also available in all stainless
steel.
Portable Oxygen Unit
For
Emergency Use
A New Whirling
For Little Tots
Ride
Pour, colorful, realistic horses made of
rugged Fibreglas, mounted on a steel whirling
deck, is a brand new ride for small
children being manufactured by Miracle
Equipment Co. Smooth, ball bearing operation
permits speed and safety for the
pleasure of the child, plus ease of mind
for parents. Miracle is taking orders for
the Four Horse Junior Whirl and getting
into production at its brand new plant for
the manufacture and storage of Fibreglas
playgi-ound equipment in Grinnell, Iowa.
Midget Buckboard Car Is a
Theatre Business Builder
A 1960 version of the old-fashioned buckboard
is the Model 60 Buckboard, available
through Theatre Promotion Division
of Jafco. The little car is strong, ruggedly
built and handles like a breeze, says Jafco.
It will even haul two adults with ease,
and is a lot of fun for the whole family.
Used as a giveaway it can boost profits,
attendance and repeat business for theatres.
It is powered with a 3 h.p., fouicycle
engine with recoil starter. Speeds
Theatremen, who may be confronted with
emergency if a patron suffers a heart attack,
shock, fainting spell or asthmatic attack,
will be interested in a new, life-saving,
low-cost, portable oxygen kit. It was
developed by the Medical Division of the
Burdett Oxygen Co. for use by laymen. It
is a precise, scientifically developed piece
of equipment, very simple to operate.
Emergency oxygen can be administered almost
instantaneously simply by opening
the cylinder valve, turning the flow adjustment
knob, and placing the mask on
the patient's face. The cylinder contains
oxygen for approximately 40 minutes, time
enough to permit arrival of additional oxygen
or to take patron to doctor or hospital.
Oxygen cylinder contained in the kit is of
a standard type and easily refilled. Practically
every area has a local oxygen supplier.
Complete unit in luggage type case weighs
only 22 lbs. Unit is easily regulated to
allow proper amounts of oxygen.
Large Rotary Mower Firm
Under New Ownership
Gravely Tractors, Inc., has purchased the
Winchell Manufacturing Co. of Fort Scott,
Kas., manufacturer of a line of rotary
mowers under the Clean-Cut brand with
models ranging from 18 to 72 inches. D.
Ray Hall, president of Gravely, said his
Claims mode for products described editorially
on this and other pages are taken from the
manufacturers'
statements.
from to 15 mph; forward, neutral and
reverse. The Buckboard has pneumatic
tubes and tires, colorfiilly upholstered seat,
steel fenders and bright red wooden spoke
wheels. The slat deck is of sturdy hardwood.
Brakes are mechanical. Overall
length is 78 inches; overall width, 35
inches.
Electronic Sentry Warns Service
Needed by Air Conditioning Units
The Televance Sentry, an electronic device,
to lower operating and maintenance
costs of refrigeration and air conditioning
systems has been developed by Televance
Corp. The Sentry is designed to keep a
constant watch over the system and to
signal the equipment operator at first
sign of inefficiency or failure. This warning
in advance of temperature rise is important
in order to eliminate costly chain
reaction mechanical failures, especially
true in case of refrigerant leaks. The Sentry
consists of a sensing probe located in
the liquid line of the refrigeration system,
and a main electronic control unit. A muli
46 The MODERN THEATRE SECTION

BalCOLD
SOLVES
tiple selector switch which permits up to
five condensing units to be connected to a
single Sentry, and a low voltage remote
alarm light are also available. The remote
alarm light is designed for location in an
office or area where it is certain to be seen.
FILM BUCKLE
PROBLEM
Drink Sweetness Tester
Uses Hydrometer Method
A new sweetness tester which accurately
tests the sweetness of soft drinks by the
hydrometer method is being manufactured
by Cold Springs Products Co. It tests both
carbonated and noncarbonated drinks and
eliminates the impractical method of tasting
drinks. The unit is self-contained. The
drink being tested is drawn up from the
bottom into a glass tube; when the hydrometer
float reading is taken, liquid level
on float indicates when syrup and water
mixture are in pi-oper proportion.
Sturdy Horizontal Ladders
For Juniors and Seniors
American Playground Device Co. has designed
senior and junior horizontal ladders
for drive-in theatre playgrounds. Both are
constructed with 2-3/8-inch pipe, joined
by specially designed elbow fittings which
are smoothly rounded with no protruding
bolts or nuts. Ladder and stair rungs are
fabricated from 1-1/6-inch steel pipe. The
senior ladder is 1^/2 feet high aibove the
ground and 16 feet long overall, designed
for childi-en of middle and upper grades.
The junior ladder stands 6 feet high above
ground and is 12 feet long, designed for
childi'en of lower elementary grades with
the ladder' short enough to enable the
smaller children to travel the full length.
ililiun.
releases.
have
OnofdM/ C^tai
Em^rjty •> relci-cd (rom a l>iiiniiii; «rr 111 llic ftirm i>( wascof
different length;* and |>rtiperlie*. .\ [lerrenlage of these
are light waves in the region of the s[>eclriim visible lo the
human eye. The remainder manifest rhemst'Ives a^ heat
withuut raising llie level nf illumination. For piojeciion puiposes,
the ideal would be to eliminate all heat, since it contribute*
nothing to the efficiency of the yilem. But this it
not possible, since the visible light waves themsrtvc* are aUu
a Bource iif heat. The only practicable solution, then. i« to
remove from ihe ^yl•ltr^l iho-^e wave^ which do not add to
illumination.
Silvered ReMecror with Filter
Silvered reflccl.ir-. fi-ius the total energy relej^cd by the
arc (v»ith some slight li's,i on the film gale. A heat-reflectii.g
filler, inserted in the system between reflector and gate, prevents
temperatures at the gate from becoming dangerou-U
high. The limit of temperature conlrol po--'ible with thimetliod.
however, may not be adequate for the needs of ih.-
larger ind'Hir theatres and for drive-in*.
The solution that immediately presented
create the efficiency of the heat filler H^^^^
disadvanlages: (I I their use eniai^^WTain degree .4 liglit
losj?; l2)
if the filter is ti^^P^ts intended purpo--r. all
energy from the arc n^^^Ta^s through it. Where higli
amperages are used^^^often results in burning out tinfcnier
of the fih^PpurticuIarly where the beam from the
air is f.Mii-eiL^^n to less than ihe full diumeler; (3) it i;
aniiilnT vW^Kx lo W cleaned and maintained.
ihen. was to eliminate the filler. This lias
in the form of the "Baleold Keflrtlor," develiausch
& Lomh Opiirjl Co.. which differentiale-
""een visible light and beat. Klliptiral in shape, its second
.
^fjc- PS coaled with u ..mhii>.Tiiu^t,)if low- and high-index
ralerials— visible
leat
passes thn
New Reflector Much More Efficient
1 Subslaniially more efficient in reducing heat than the ..
Lered re fleet or- tiller combination, llic BAUoId permit* ilic
Ve of higher levels of illumination with far less danger of
iS^ buckle—even of "green" film. This i* especially iriie^
fo^th-speed and ?hort-focus lenses with critiral focusij
Atso.^\^ures K>nger life for projector part*
Wh^thp^l^^^yiL i gnorance "f h^

I'll-
We believe thru research that we produce
and distribute the greatest film cement
ever offered the motion picture industry
the world over.
In-Car Speaker Features
New Design of Inner Grill
The curtains are laced with polyethylene
rope to the welded steel frames. Advantages
claimed for the material are
much better sun rasistance to anything
previously used, longer life, and easy repair
with a patch and rubber cement.
Our sales have increased in volume each
year since 1948. We have held the some
price regardless of the ever increasing
cost of row/ materials, labor and transportation.
We hove maintained the some
high quality.
In the post years there have been all
kinds of gadgets offered the industry for
use in splicing motion picture film, but in
the long run, there is no adhesive that
can take the place of a good film cement.
We sincerely believe the v^onderful
steady growth of our business has been
the standard of quality, by using the best,
not the cheapest, raw materials obtainable
in our manufacturing process.
When you buy film cement— buy the best
—buy Ethyloid Film Cement, you'll be
glad you did.
Available at All Theatre Supply Dealers
Fisher Manufacturing Co.
Ma*u4^a(Uwii4ixf.
1185 Mf. Read Blvd.
CUetniiti.
Rochester, New York, U.S.A.
THE VERY
FINEST
»- --
.i ii iim
imi
%^- rum
1
tL -
't
'^
V
\^
iMBiMM—riMHl«iiii»iiriiirii
ymmtiitmtmmimmtmi)^
H--^l
The new P. S. m-car speaker, developed
over the past year by Pi'ojected Sound,
features a teardrop design of the inner
spealcer grill which projects the sound
rather than reflecting it from a flat service
to eliminate "echo" or "barrel" sound. The
manufacturer claims this new teardrop design
is an important step in sound development
and speaker quality. The speaker
cone is made from newly developed,
moistureproof and anti-fungus impregnated
fiber. It employs adhesives which
are unaffected by heat and the magnet is
permanently locked in place. The P. S.
volume control features a nickel contact
arm with a double contact for better cleaning
and longer life; a solid brass shaft and
bushing, both nickel plated; phenolic insulating
material, a high salt test 50 ohm
wire wound resistance, and 180° rotation in
place of the old standard 340°.
Neoprene-Coated Nylon Outdoor
Curtains to Eliminate Glare
Here is what the doctor prescribes
AILING
FOR YOUR
BOXOFFICE
Increase your receipts by
featuring Local Events on
your screen in 16mm Sound
Motion Pictures!
BELL & HOWELL'S 16imn FILMOSOUND
ARC PROJECTORS Model 140M Complete
with BELL & HOWELL'S 30-ainp Hi-Intensity
Arclamp and Rectifier, coated
projection lens (focus as required) BELL
& HOWELL 50-watt amplifier, 2-12"
speakers in carrying cases, rolling
pedestal.
$2,000 VALUE— All in Excel. Cond $975
Less Amplifier & Speakers $850
You can shoot your own 16mm sound
pictures with AURICON CINE VOICE
SOUND CAMERA, NEW $998.50
-^ rime Payment Plan Ayailable
"The Dept. Store of the
Motion Picture Industry"
\/'
S.O.S. CINEMA ^.t-5.-
SUPPLY CORP.'
Dipt. C, 602 WEST
-
52 ST., N.T. 19 Phone: Plua 70440
• •
IN
PROJECTOli
PARTS
4635 WEST LAKE ST., CHICAGO, ILLINOIS
Drive-m exhibitors located in situations
where outdoor curtains are needed to
eliminate glare will be interested in the
kind used by the Hastings Drive-In Theatre.
Pasadena. Calif. The theatre switched
to neoprene-coated nylon for outdoor curtains
which are used on top of a 940-
foot-long wall to eliminate glare of automobile
headlights and street lamps from
the nearby highway. After trying other
materials, the theatre installed a few
curtains of Coverlight-N neoprene-coated
nylon, suggested by fabricator, G. W. Cox
& Son. In a recent windstonn which uprooted
trees and bent the steel supports
of the curtains, the neoprene coated material
remained vmdamaged while other
curtains were shredded to pieces. Now
all the curtains are made from Coverlight-
N, which is supplied by the Vulcan Rubber
Pi'oducts Division of Reeves Brothers, Inc.
i ^
LIBERTY
FIREWORKS
For Record-Brealcing
Drive-In Crowds
You are assured Greater Value, Safety,
Brilliance, Color, Flash and Noise.
Spectacular LIBERTY FIREWORKS ore the greotest
boxoffice attraction becouse they are the
world's finest! They pay for themselves in increased
attendance.
READ THIS UNSOLIC-
ITED TESTIMONIAL
"We have shopped around
for fireworks to use in our
drive-ins and after comparisons
liave found wt
get llie best deal from
LIBERTY. Your displays
are brigtiter."
GET FREE CATALOG
NOWI
4S page catalog, fully illustrated
shows the gorgeous
beauty and maonificent
splendor of LIB-
ERTY FIREWORKS.
Reasonably priced from $35
to SI. 000 and up.
NOTICE: NEW HOME ADDRESS
LIBERTY DISPLAY FIREWORKS CO.
Hcgeler Lan*
Site formerly Hcgolcr Zinc Plont
P. O. Box 683, Donvlllo, Illinois
Phono HI 2-2SS9. If no onswor coll HI

-
and
Matched Boxoffice Equipment
Available in Clear Plexiglas
Matched boxoffice items, all in clear
Plexiglas, for both drive-in and indoor
theatres are being offered by Drive-In
Theatre Manufacturing Co. First, there is
a window lock, base size 4x12 inches, but
which can be custom made to fit any opcn-
seat
or reseat
your
Boxoffice window lock.
ing. It blends with the plate glass of the
boxoffice. Two heavy duty, stainless steel
snap locks are installed.
It is available in solid one piece, or with
hinged openings for ticket register, coin
chute, etc. The lock keeps out cold air,
as well as protecting the ticket register
and stopping vandalism.
with
INTERNATIONALS
"The Chair With a Backbone"
Send today for helpful
seating literature.
International Seat Division
Union City Body Company, Inc.
Union City, Indiana
IIUJIIJ«ii)il;li)il,ik^ Full
Refund
if not 100%
S a t i sf ie d
Schedule
holder.
A schedule holder, designed to hang or
stand on flat surface, has a side opening
for inserting schedules and is slotted for
quick change.
Also available are roll ticket holders, for
single or double rolls. They make for
CALI CARBON COUPLERS
Let You Bum All the Carbon
"They're Expendable"
The most popular carbon saver. Used by more
theatres than ALL other mokes COMBINED.
Per Hundred, postpoid: Not Pocked in
Mixed Sizes.
6mm $2.25 8mm $2.75
7mm $2.50 9mm $3.25
No worryini about injury to high priced car*
bon savers. Burn 'em up, you still prvfit
FOR ROTATING CARBONS
10mm or 11mm EXTENDER KITS
Complete for 2 lamps $8.50
They save 25% or more o/ carbon costs.
Most economical carbon saver you ever used! ,f
CALI Products Compan,y
3719 Morjorie Way Sacramento 26, Colif.
The WORLD'S LARGEST Producer of Carbon Savers
At all progressiye supply houses.
Single and double roll ticket holders.
quick, easy operation where ticket machines
are not used, and keep tickets clean
and in order.
Changeable Letters
"
STANDARD or BAllOON
^ Attraction Boards Avail-
^
able. Write for Literature
Prices. .
TheBALLANTYNE CO.
1712 Jackson St. Omaha 2, Nebr.
NE^V PUSH BUTTON
ACE "Clear-Vision" SPLICER MODEL
Makes clean, sharp splices
on all fypes of film.
New Push-button, recessed blade cuts fiat,
Iii

cone
Infrared Radiation Units
For Cafeteria Counters
Chadick fused quartz infrared element.
Tubular mounting keeps counter clear.
Mounting can be from either above or below.
In the installation shown, two eightfoot
units are mounted overhead.
Infrared radiation units in extra-long
multiples to keep food hot on any size
cafeteria counter are now available from
the Chas. L. Dick Co. Called the Chadick
Sta-Hot, all units feature the exclusive
New "Hi-Fi" Speaker
Has 2.15 Oz. Magnet
Eprad, Inc., has announced its 1960 model
"Hi-Fi" speaker which incorporates many
improvements, including a 2.15 oz. "Alnico
5" magnet. According to James McSorley,
marketing manager of the company, the
new magnet is the largest used in a drivein
theatre in-car speaker today. Tonal
quality, clarity and volume are improved
over last year's model which had a 1.47 oz.
magnet. The new model has other improvements,
including a new kind of "double-weatherproofed
" for longer life.
BROKEN AND PITTED MIRRORS COST YOU MONEY!
The speaker has a die-cast aluminum case
with two-tone epoxy enamel finish, Fibreglas
tone pad, full cork gasket, enclosed
volume control, perforated aluminum grill
SHULTZ
and quick-disconnect temiinals. Improvements
have also been made in the 1960
NON-PITTING
NON-TARNISHING
models of the Merit, Mellotone and Humdinger
speakers.
UNBREAKABLE
Dr Pepper Promotions Announced
METAL REFLECTORS
The H-S All Aluminum, High EfTiciency Metal Reflector gives you
top screen illumination at a New Reduced Price, on a straight
ONE YEAR GUARANTEE
The H-S Standard Rhodium Finish Metal Reflector gives you excellent
screen illumination on a
FIVE YEAR GUARANTEE
Eliminate Reflector Replacement Cost! Ask your Theatre Supply
Dealer for Dependable, Economical H-S Metal Reflectors, or write
for full particulars to
HEYER-SHULTZ/ INC.
CEDAR GROVE, N. J.
HSr ANNOAL
ACADEMY AWARDS PRESENTATIONS
Attention!
OF THE ACACEMY OT MOTION P'CTUIE ARTS AMD SCIENttS
Drive-in Theatre Managers
Buy Now and Save Money
— Two for the Price of One ! \
Silicon Stock
Convert your selenium three phase rectifiers to silicon with the Kni-Tron ADLER
R-924 Replacement Silicon Stack and Automatic Arc Striking Current
Minimizer at approximately the cost of a selenium stack.
LETTERS
Silicon provides greoter efficiency and smoother operation. Long stack
life is assured as silicon diodes arc hermetically seoled against moisture
ASSURE SELLING IMPACT
and are non-aging. Special helicol grids installed in the stack absorb shock FOR YOUR CHANGEABLE SIGNS!
load, reduce arc striking current, and improve effective regulation of
The only complete line of Plastic ond Aluminum
rectifier. Covered by four-year pro-rated guarantee.
letters, from 4" to 31", including "Snap-Lok"
ARC STRIKING CURRENT MINIMIZER reduces striking current to value Plastic Letters that won't blow off, won't fall off.
no greater than the normal arc operating current so diode rating is not All sizes of Adier Plastic Letters avoilable in
exceeded. Greatly reduces damage to expensive arc lamp reflectors. Red, Blue, Green, Opaque Black. For Free Catalog
of AdIer "Third Dimension" Changeable
Guaranteed for one year.
Letters— Mechanicol Letter Changer—Stainless
Contact your supply dealer immediately or write direct for details. Steel Frames Glazed with Glass or Plastic— Low-
Cost "Sectionad" Displays—Cast Aluminum
"Mounties" for building identification—write;
THE KNEISLEY ELECTRIC CO., Dept. J
W,\' TOLEDO 3, OHIO WINDSOR, ONT., CANADA ADLER SILHOUETTE LETTER CO.
tlR43-A W. Olympic Blvd., lo» AngelM 64, Collf.
Replace Them With
HEYER
R-924 Replacement
Executive promotions at Dr Pepper Co.
moved John C. Simmons, advertising manager,
and Robert L. Stone, manager of
fountain, up to vice-president-advertising
and vice-president-fountain, respectively
William E. Tully. controller, was named to
the company's operating staff, and William
H. Roberts, franchise department representative,
was named manager-franchising.
H. M. Browder is now vice-presidentoperations,
and Ernest F. Marmon succeeds
him as vice-president, assistant to the
president.
:50
The MODERN THEATRE SECTION

CONDENSED INDEX OF PRODUCTS
Page
ADMISSION CONTROL SYSTEMS,
DRIVE-m
General Register Corp 43
AMPLIFIERS
Ballantyne Co 20
ATTRACTION BOARDS
AND LETTERS
Adler Silhouette Letter Co 50
Ballantyne Co 49
Wagner Sign Service Co 14
AUTOMATIC ARC STRIKING
CURRENT MINIMIZER
ICneisley Electric Co 50
BARBECUED MEATS
Castleberry's Food Co 22
Smithfield Ham & Products Co. 30
CANDY
Curtiss Canciy Co 4
Reese Candy Co 30
CARBON SAVERS
Cali Products Co 49
CONCESSIONS EQUIPMENT
Samuel Bert Mfg. Co 28
S. T. Echols, Inc 22
Sno-Master Mfg. Co 30
CONCESSIONS STIMULATORS
Ai-mour & Co 31
DRINKS, SOFT
Canada Dry Corp 25
Coca-Cola Co 7
Dr Pepper Co 23
Orange-Crush Co 27
Pepsi-Cola Co 34, 35
Royal Crown Cola Co 2
DRINK VENDING MACHINES
Steel Pi-oducts Co 22
DRIVE-IN THEATRE EQUIPMENT
Ballantyne Co 20, 49
Drive-In Theatre Mfg. Co. .. 12, 19
FILM CEMENT
Fisher Mfg. Co 48
FILM SPLICER
Camera Equipment Co 49
FIREWORKS DISPLAY
Liberty Display Fireworks Co. .. 48
HOT DOG GRILLE
Greer Enterprises, Inc 28
ICE CREAM FREEZERS
Sweden Freezer Mfg. Co 29
KIDDIE RIDES FOR DRIVE-INS
Allan Herschell Co 20
Miracle Equipment Co BC
National Theatre Supply 5
PAINT FOR DRIVE-IN SCREENS
Spatz Paint Industries 14
PLAYGROUND EQUIPMENT
American Playground Device Co. 19
Fairways Miniature Golf 10
Delmer P. Harris Co 14
Allan Herschell Co 20
Miracle Equipment Co
BC
National Theatre Supply 5
Pressweld, Inc 12
POPCORN MACHINES
Manley, Inc 33
POPCORN SCOOPS
Speed Scoop 28
POPCORN, SEASONED
National Oats Co 30
PROJECTION ARC LAMPS
C. S. Ashcraft Mfg. Co 3
PROJECTION LENSES
Bausch & Lomb Optical Co 47
Kollmorgen Optical Corp 39
S.O.S. Cinema Supply Co 48
PROJECTION AND SOUND
SERVICE
S.O.S. Cinema Supply Co 48
BOXOFHCE April 11, 1960
Pije
PROJECTOR CARBONS
National Carbon Co 37
PROJECTOR PARTS
LaVezzi Machine Work.s 48
S.O.S. Cinema Supply Corp 48
REFLECTORS
Heyer-Shultz. Inc 50
Strong Ellectric Corp 38
REPLACEMENT SILICON STACK
Kneisley Electric Co 50
SANITATION EQUIPMENT
County Specialties 20
SCREEN COATING, DRIVE-IN
Drive-In Theatre Mfg. Co 19
Technikote Coitd 22
Clip
Page
SEATING, THEATRES
International Seal Corp 49
Irwin Seating Co 16
SNOW CONES
Samuel Bert Mfg. Co 28
S. T. Echols, Inc 22
Sno-Master Mfg. Co 30
SPEAKERS, IN-CAR FOR
DRTVE-INS
Ballantyne Co 20
Drive-In Theatre Mfg. Co 12
EPRAD. Inc 16. 17
Projected Sound 14
THEATRE EQUIPMENT AND
SUPPLIES
National Theatre Supply 5
S.O.S. Cinema Supply Co 48
and Mail This Postage-Free Coupon Today
FOR MORE INFORMATION
This form is designed to help you get more information on products and services
advertised in this issue of The Modern Theatre Section, or described in the ''New
Equipment and Developments" and "Literature" and news pages. Check: The advertisements
or the items on which you wont more information. Then: Fill in your name,
address, etc., in the space provided on the reverse side, fold as indicated, staple or
tope closed, and mail. No postage stamp needed.
ALPHABETICAL INDEX OF ADVERTISERS, Issue of April 11 1960
Adler Slihouette Letter Co 50
Irwin Seating Co 1^
n American Playground Device Co 19
Kneisley Electric Co ^"
Armour & Co
j'
39
n Ashcroft Mfg. Co., C. S 3 n LoVezzi Machine Works 48
Ballantyne Co 20, 49
Liberty Display Fireworks Co 48
D Bausch & Lomb Optical Co 47 D "
Manley, Inc Bert Mfg. Co., Samuel 28
Miracle Equipment Co '}-
Cali Products Co 49
Notional Carbon Co
^
n Camera Equipment Co 49
Notional Oots Co 30
Canada Dry Corp 25
Notional Theotre Supply 5
Castleberry's Food Co 22 n Orange Crush Co
•••••
tl
n Coca-Cola Co 7 D Pepsi-Cola Co 34, 35
County Specialties 20
Pressweld, Inc '^
Curtiss Candy Co 4 n Projected Sound '*
Dr Pepper Co 23 D Reese Candy Co 30
n Drive-In Theatre Mfg. Co 12, 19
J-
S. 22
Smithfield Ham & Products Co 30
D EPRAD, Inc 16, 17 n Sno-Moster Mfg. Co 30
Fairwoys Miniature Golf 10 D S.O.S. Cinema Supply Corp 48
Fisher Mfg. Co 48
Spotz Point, Ind }*
General Register Corp 43 n Speed Scoop
^8
Greer Enterprises 28
Steel Products Co 22
Harris Co., Delmer F 14 n Strong Electric Corp 38
Herschell Co., Allan 20
Sweden Freezer Mfg. Co 29
Heyer-Schultz, Inc 50
Technikote Corp 22
n Internotional Seat Corp 49 n Wagner Sign Service, Inc '4
Page
Page
NEW EQUIPMENT and DEVELOPMENTS
Flaked Ice Machine 46 n Jr. and Sr. Horizontal Ladders 47
D Portable Oxygen Unit 46 n In-Cor Speaker of New Design 48
n New Whirling Ride 46
Outdoor Curtains to Eliminate Glare .... 48
Rotary Mowers 46
Matched Boxoffice Equipment 49
D Midget Buckboard Car 46
Electronic Sentry 46 n Infrared Units for Cafeteria Counters .. 50
n Drink Sweetness Tester 47 "Hi-Fi" In-Cor Speaker 50
Paq«
Paoe
OTHER NEWS OF PRODUCTS AND EQUIPMENT
Page
D Holf-Scole Model T 10
3-D Cartoon Characters 14
n Fibreglos Turtle 14
D Swings, Slides, etc 16
Page
Portable Incinerator Cart 20
Drink Vender 24
D Ice Creom Machine 24
n Candy Vender 24

about PEOPLE /
Announcement has been made of the appointment
of CuiTey E. Ford as director of
marketing for National Carbon Co., Division
of Union Carbide Corp. Ford will have
overall marketing responsibilities for the
company's complete line of industrial carbon
and gi-aphite products. He joined National
Carbon Co. in 1937. Since 1957 he
has been new products marketing manager.
Dr Pepper Co. continues to establish alltime
syrup sales records for each month,
achieving another such record in Febi-uary.
Wesby R. Parker, president, attributes
the increase in sales to stepped-up bottler
activity, gi-eater bottler participation in
BOXOFFICE-MODERN THEATRE:
and PRODUCT
company-sponsored national and local
marketing and promotion programs, and
increased consumer interest on a national
'svel. The company's nationally promoted
Hot Dr Pepper program is also enjoying
recess, he said. Dr Pepper is celebrating
;ts 75th anniversary throughout 1960 and
as a number of national events planned
for this period.
Sales of more than $50 million for 1960
were predicted for The Vendo Co. by Robert
W. Wagstaff, vice-chairman and chief
executive officer. His statement was made
at the recent annual stockholders meet-
Send me more information about the products and articles checked on
the reverse side of this
Name
Theatre or Circuit..
Seating or Cor Capacity..
Street
Number
coupon.
Position..
City.. Zone State..
^
Fold along this line with BOXOFFICE oddress out. Stople or tape closed.
ing when sales of $45,046,476 were reported
for 1959.
He gave five major reasons for his optimistic
prediction: expanded production
facilities, introduction of new products, expansion
of re.search facilities, integration
The ticker tape, which recorded the first sale of
shares of the Vendo Co. on March 10, was read
with irjterest by officers of Vendo and Keith Funston,
governor of the New Yor/c Stock Exchange.
Shown, from left, are: John T. Pierson, president;
Funston, Robert W. Wagstaff, vice-chairman; and
E. F. Pierson, chairman. Immediately above Wagsiaff
is the symbol VEN, identifying the company
at the stock post with the opening price of $41.
Vendo shares were formerly sold over the counter.
of the facilities of Vendo's two whollyowned
subsidiaries, Vendorlator Manufactm-ing
Co. and Stoner Manufactm-ing
Corp., and the opening of a new plant in
Germany to make equipment for the European
common market.
Theme of the 87th semiannual convention
of the Society of Motion Picture and
Television Engineers is "New Techniques
for Films, TV and Video Tape." The convention
will be held May 1-7 at the Ambassador
Hotel, Los Angeles, according to
Herbert E. Farmer of the University of
Southern California, convention program
chairman. The largest equipment exhibit
in the Society's history will be an important
feature.
I
HAVE YOU MADE ANY IMPROVEMENTS LATELY?
We'd like to know about them and so would your fellow e.xliiliilois.
If you've installed new equipment or made other im])rovements in your
theatre, send us the details^with photos, if possible. Or if you have
any tips on how to handle some phase of theatre operations,
concessions
sales, etc.— faster, easier or better—let other showmen in on them. Send
this material to:
The Editor
MODERN THEATRE
A Fold along t+>ts line with BOXOFFICE address out. Stople or tope closed.
An EXTENsrvE remodeling project at the
Casino Theatre, Phnom-Penh. Cambodia,
included a complete new Ti-ane air conditioning
system which also perfumes the
air. A spring-like scent is introduced into
the system to create a delightful, refreshing
atmosphere in the Asian theatre.
William F. Kelley, president. Motion
Picture Research Council, has been elected
to the tward of governors of the Society
of Motion Picture and Television Engineers.
Kelley is a Fellow member of the
Society. According to SMPTE Secretary
Wilton R. Holm, Kelley's presence on the
board will provide additional representation
in the field of engineering in motion
picture studio production. His election is
in accordance with a recently adopted constitutional
amendment which authorizes
the Society's board to elect governors-atlarge.
Kelley will serve for the remainder
of 1960.
BUSINESS REPLY ENVELOPE
First Class Permit No. 874 - Section 34 9 PL&R - Kansoi City, Mo.
BOXOFFICE-MODERN THEATRE
825 Van Brunt Blvd.
KANSAS CITY 24,
MO
New headquarters for its Pacific
Southern sales division have been opened
by Eastman Kodak Co. in Whittier, Calif.,
about 13 miles southeast of Los Angeles.
The new building doubles previous space.
The sales territory covered by the Pacific
Southern sales division includes southern
California, Arizona, western New Mexico
and parts of Texas, Nevada and Utah.
The MODERN THEATRE SECTION
^L

oT-
7ian«?
• ADLINES & EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THE GUIDE TO j BETTER BOOKING AND B U S I N E S S - B U I L D I N G
mere/
Family Film Offers
Selling Dilemma
Following on the heels of agitation, in
which exhibitors have figiired to some extent,
for more so-called family-type films,
have been reports by some theatremen that
advertising such a production outright as
"family" entertainment is a sure way to
ruin the boxoffice.
This situation presents a dilemma—to
promote a family film as such, or indirectly,
through the back door, so to speak.
Bill T. Bohling, manager of the Ellanay
Theatre in El Paso, Tex., chose the direct
way in behalf of "A Dog of Flanders." He
sent a letter of invitation to a screening to
a selected list of women—the mothers.
Parts of the letter follow;
"This preview is for a select group
mostly women because you determine the
tastes of the nation—not only by what you
buy and wear, but also by what books and
motion pictures you like and recommend
to your famUies and friends. This film
has been cited as a FAMILY PICTURE.
"It is entirely possible, through your active
interest in the important issues of our
complex civilization that this letter will
serve merely as an invitation to be our
guest and please bring you own children
in viewing the superb and tender handling
of the delightfiU treat of your life in being
the fii-st to see 'A Dog of Flanders.' This
is the type of motion picture that parents
have been wanting Hollywood to
make. This film is void of sex, violence
and other disturbing factors and is for the
better development of wholesome entertainment.
"I have had the extreme pleasure of
seeing this film in our Dallas screening
room and would like to add my comment
that it is one of the best top ten pictures
I have ever seen in my life. I am siu^e
your reaction will be the same as mine."
Planning Sheet Gets
Okay of Horry Greene
A "Successful Showman's Planning
Sheet," which allows a day-by-day record
of necessary activities, was described by
HaiTy Greene, general manager, at a recent
managers meeting of the 'Welworth
Theatres circuit in Minneapolis. The
sheet is keyed to a particular picture's
needs and allows the manager to keep on
top of the picture's promotional requirements.
The form offers a checklist for
newspaper, radio and/or television advertising
as well as creative and personalized
exploitation. It follows out the Welworth
theme, "Planned Advertising Pays," Greene
pointed out.
lil'^i'llll
A contes^a^^, one of 325 entries, is seen standing by at the television stotion waiting to be interviewed
by Jim Jensen, one of the judges in the Queen of Sheba beauty contest promoted by Howard Young
of the Rialto at Peoria, III., for 'Solomon and Sheba."
Timely Prize Stimulates Queen of Sheba'
Beauty Contest; Over 325 Girls Enter
A Queen of Sheba beauty contest conducted
by a television station, offering a
timely grand prize dui'ing the heavy snow
then prevalent, a $600 mink stole, is credited
with being the major factor in the
more than double average grosses done by
"Solomon and Sheba" in a run during
which it snowed practically every day.
Howard A. Young, manager of the Rialto
in Peoria, HI., promoted the contest
over WMBD-TV, whose studio is across the
street from the theatre. The stole was donated
by G. R. Cook Fiu's, Inc. Second and
third prizes were season passes, plus ten
passes each to the next seven finalists.
More than 325 girls 18 or over entered.
The station gave three spots daily over its
Family Theatre series emceed by John
Mason, and two spots each day during the
late movie emceed by Jim Jensen. These
two, along with the sports director, were
the judges.
Entrants were asked to send in their
photos, from which ten finalists were
chosen. These had to appear on Nightwatch,
the late movie program, at wliich
time they were judged.
"As the entries began to pour in,"
Young reports, "the station management
became more enthusiastic and gave the
contest additional promotion, and on the
night of the finals even rescheduled seven
of its paid spots on the Nightwatch program
in order to give adequate time for the
judging. The judges appeared in oriental
turbans and cloaks."
The front of the Rialto frequently is visible
in the Street Scene program which
appears each noon on WMBD-TV. so
Young bmlt a big front using a 24-sheet
and two three-sheets which put the title
and cast big enough to be read on television
when the cameras panned toward the
theatre.
The program features interviews with
passersby, two Rialto passes awarded at
each interview.
Screen trailer plugged the contest and
the G. R. Cook store.
The ad campaign was supplemented by a
classified ad promotion which the newspaper
ran without charge. Notices appeared
throughout the want ad section
during the i-un of "Solomon and Sheba,"
each notifying different persons that a
pass to the film was awaiting them at the
newspaper office.
The combination was a happy one.
BOXOFFICE Showmandiser :: April 11, 1960 —57— 1

Quaker Oats Tieup
Is
Don't Eat the Daisies'
Campaign
Key
ROBERT RAPPAPORT
By
Rappaport Theotres, Baltimore
"Please Don't Eat the Daisies" in my opinion has all the ingredients
to make it one of the year's outstanding boxoffice successes.
It has a wonderful title that is supported by a
best selUng novel, excellent star value and two
catchy tunes that should wind up on the nation's
top ten list. It is loaded with laughs, human interest
and will appeal to all age levels. "Please
Don't Eat the Daisies" is a word-of-mouth pictui-e
if there ever was one. It should be screened
and rescreened. Evei-yone that sees this picture
is a sui-efh-e walking 24-sheet. In addition,
"Please Don't Eat the Daisies" is backed up with
an exceUent hard-hitting, well-thought-out
campaign by MGM and exhibitors should go aU
Bob Rappaport out if this fUm is to reach its fullest potential.
NEWSPAPER ADVERTISING
I think the ads on "Please Don't Eat the Daisies" are some of the
oest to be produced in a long time. The art is attention compelling
and the copy is clever. I personally like ad number 407 best because
of the excellent use of the art in respect to the stars. My
second choice is ad number 308. Also, I would like to call your
attention to the well-planned smaller ads.
The newsF>aper campaign should start as far in advance of playdate
as possible. As a kickoff ad I think each exhibitor should plan
a special endorsement ad in the form of an open letter to the community.
It should take the form of an actual letter and be made
up using the exhibitor's personal letterhead, "Please Don't Eat the
Daisies" is a picture that can be and should be "endorsed and
guai-anteed." 'While normally I don't like to go out on a limb about
a picture, this is one of the few exceptions. As soon as the endorsement
ad has run an underline should be carried on your reg-
\ilar directory advertising telling the public to watch for "Please
Don't Eat the Daisies" coming soon.
MOVk mCKET
INSIDE PACKAGES f^
DORIS OAY
DISPLAYS PLUG FILM IN STORES
DAVID NIV£S
THE mSjlS
Most Important in the locol-level campaign tor "Please Don't Eat
the Daisies" is a prompt follow-through on the Quaker Oats ticket
tieup, which is about the most tor-reaching ever completed on a
motion picture. Some 27,000,000 tickets (good for children with
adult paid admissions) are being distributed In food stores nationally
in Quaker and Mothers Oats packages. To back this, Quaker Oats
Co. is spending $500,000 on magazine, newspaper and television
advertising, and is distributing over 125,000 posters and other pointof-sale
accessories for display by the retailers.
Contact local supermarkets and grocers, any food stores that sell
Quaker Oats. Make the merchant aware of the Importance of this
|Cui6i QUAKER OATS
M-G-M MOVIE TICKET
TICKET GOOD FOR
M-G-M S TOP COMED
STARRING
DORIS DAY 1.0 DAVID NIVEN i
'nu^ DoNt w TH£ DAisAr
CO STARRING JANISfAIGE
CINEMASCOPE AND METRO COLOR
Br. tig
a ^iTing •dull
I
RADIO AND TV ADVERTISING
I have just played the radio spots and they are terrific. Because
of the two songs and the impact of these spots, radio is a must. I
can't overstress a saturation radio campaign on this pictuie. This
saturation can be tied into numerous promotions, which I wiU discuss
later.
I have just been informed by MGM that special television trailers
have been prepared on this pictui'e. Instead of the regular run-ofthe-mill
trailers showing scenes, these are cartoon trailers that sell
the comedy aspect of this pictui-e and should be tremendously effective
and a topic of conversation among TV \'iewers. These tiailers
will of necessity comprise an important adjunction to your
overall campaign.
QUAKER OATS PROMOTION
An outstanding aspect of this campaign is the Quaker Oats promotion.
I have not included this in the regular exploitation portion
of this article as I feel this tieup is far too
important to be gi-ouped. This is the kind
of promotion that insures complete area
penetration for it puts "Please Don't Eat
the Daisies" in every food store in your
community. This is the kind of promotion
that if worked properly can add many
dollars to your boxoffice gross.
The tieup works as follows. A total of
title song.
27,000,000 Quaker Oats (in some areas
known as Mothers Oatsi packages will have
a free ticket in it for a child under 12 to
be accompanied by a paying adult. To
(Continued on next page)
Sf» btCt ol Uc^tt for liinrifr
MILLIONS OF 'DAISIES'
TICKETS
promotion, so that he will set up suitable counter and window displays.
Supply stills from the picture and credit cords, snipes for
tieup
accessories.
Reproduced above is o poster for a window display, one of the
several accessories Quaker Oats Co. is providing for its dealers.
The other illustrotion shows one side of the tickets, which are
being distributed In millions of Quaker Oats packages.
National
Coca-Cola
Tieup
Illustrated is the f7x20-inch display cord,
in full color, being distributed nationally by
Coco-Cola regional bottlers to retail outlets.
In addition, 900 radio stations programming
the weekly Coco-Colo "Hi-Fi" show for teenagers
will ploy the Doris Day platter of the
Contact your regional bottler to moke sure
that he hos supplied the display cord to his
retailers; then contact the retailers In regard
to window and counter displays built
around the card, using stills plus posters
from the picture.
FOR THE PAUSE
THAT REFRESHES
iJ
For Bright Entertainment
SEE MGM'S
please:
DON'T EAT
THE DAISIES
Soon at your Favorite Theatre
es.
—58- BOXOFFICE Showmandiser :: April 11, 1960

Well-Planned
Ads
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Both the art and the copy in the MGM pressbook for "Please Don't Eot the Daisies" impressed Bob Rappaport, who wrote the accompanying campaign
outline. He particularly likes the layout at right, a four-column mat which also con be obtained in three columns. The three-column ad at left also
shows excellent use of star art, according to Rappaport. The smaller pressbook ads also are well planned, two of them being reproduced herewith.
jesm
mercl
Daisies'
Campaign
(Continued from preceding page)
tell the public about this, Quaker Oats has
planned a $500,000 newspaper ad and television
campaign wliich will penetrate into
local situations. To give you an idea,
there will be ads in Life, This Week and
Sunday supplements.
Sunday comics in 35 newspapers are
being used. As for television, one-minute
commercials were telecast on the Ozzie
and HaiTiet show, March 16 and April 8;
Love of Life, April 7 and 21, and As the
World Turns, March 30 and April 8, as well
as other network spots now in the planning
stages.
The Quaker Oats Co. has prepared some
vei-y attractive window display material
that can be snip)ed with yom- theatre playdate.
As soon as you have signed the contract
to play "Please Don't Eat the Daisies,"
you should contact youi- local Quaker
Oats representative at once as sufficient
time is required to get the fullest potential
out of this tieup.
In my own situations, I have arranged
several additional tieups with Quaker
Oats that may be of interest to you. A
special screening has been planned for the
heads of food chains and store managei-s.
In addition, we are working with several
food chains and we will probably be allowed
to imprint their shopping bags.
A third stunt will be the placing of
alarm clocks In a number of more important
stores at the cash registers. These
alarm clocks will go off at indeterminate
times and if someone is paying for a
package of Quaker Oats at that particular
moment, he will receive a special cash
prize plus a pair of tickets to see the pictm-e.
With one of the chains in our area, we
are planning a contest among the store
managers for the best Quaker Oats display.
A bond will be given to the winner.
To assure oiu-selves of co-op advertising
we will place a Quaker Oats display in the
lobby of the theatre mentioning the names
of the stores that run special ads carrying
the picture and theatre name.
PROMOTION
The promotion and exploitation
New
Game
Is One
Of Many
Tieups
aspects
of this pictui-e are unlimited and because
of the lack of space I will just touch on a
few of them briefly.
As I have said before screenings are a
must. Screenings should be planned for
newspaper people from the publisher to
copy boy, all the personnel at your radio
stations, and any other merchants who
tie in on this picture. Civic leaders, club
presidents and opinion makers in your
community should see this picture far in
advance of your playdate. Also, a regular
public sneak preview should be planned.
A special teenage preview should be
(Continued on next pagei
A new game called States and Stotesmen, which is making its appearance in this election year,
has been tied up with "Please Don't Eat the Daisies" for local level promotion. The photograph shows
four of the "screen" children of Doris Day and David Niven ploying the game. Here is a check list
to help take advantage of the promotion:
Contact department stores, novelty stores, toy stores, etc., that carry games and toys. Arronge for
disploys in windows and counters highlighting States and Statesmen along with stills from the picture.
Samples of the game are available for theatre managers for use in lobby disploy, etc. They might also
be used as prizes in contests. For further information contact: I. V. Gellis Associates, 11 West 42nd
St., New York, N. Y.
Field representatives of Quality Games, Inc., are reody to arrange full cooperation between local
stores and theatres to coincide with ploydates.
BOXOFTICE Showmandiser :: April 11, 1960 —59-

Daisies Campaign
Stills Available for Many Tieup Promotions
(Continued from preceding page)
worked out with all the disc jockeys in
your town. Each disc jockey that has a
teenage following should be given a group
of tickets to distribute to his listeners for
this special teenage preview that should be
held on a Satui'day before your theatre's
normal opening time. High school newspaper
editors, presidents of youth group
organizations etc., should also be invited.
Coca-Cola, Fawcett Books and Columbia
Records (who have tie-ins which will be
discussed later in this article) should be
approached for giveaways at this preview.
If this stunt is executed properly it can be
an important part of this campaign.
NATIONAL TIEUP
There are several other national tdeups
to which I would like to call your attention.
Columbia Records has designated
April as Doris Day Month and will distribute
special material to disc jockeys. If
youi- disc jockeys have not received this,
contact your Columbia Records dealer.
Window displays and radio contests built
around Doris Day, using Columbia records
and passes as pi-izes, are a natural. Also,
you might ti-y and promote a "Doris Day
Week" dm-ing the week of youi- playdate.
During this week each disc jockey should
spin at least one Doris Day record an hour
and salute Doris and her new hit comedy
motion picture, "Please Don't Eat the
Daisies." The songs, "Please Don't Eat the
Daisies" and "Any Way the Wind Blows"
from the picture, should be spotted in
every show.
The Coca-Cola Co. through its regional
bottling organization will distribute nationally
a specially designed poster which
should be sniped with your theatre playdate.
These posters will be displayed all
over the country at major Coca-Cola
point-of-sales locations. The bottler in
your area has already received the information
regarding this tieup.
BIG BOOK PROMOTION
Fawcett Books, one of the largest paperback
publishers in the world, has planned
an extensive campaign for the Crest movie
edition of "Please Don't Eat the Daisies."
Point-of-sales displays can be arranged
with drugstores, newsstands, variety stores
and chain stores utilizing special rack
cards and window banners which have
been prepared by Fawcett. There is sufficient
space on these accessories to include
your theatre name and playdate.
There are also national tieups with
Noi-th American Van Lines who have prepared
special truck banners, TV and radio
spots, and window and counter displays.
A special promotion described in the press
book has also been planned by The National
Lamp Foundation.
MGM has prepared a beautiful 40x60
poster which is perfect for window displays.
In addition, MGM has produced
some excellent tie-in stills which can be
utilized for windows and newspaper co-op
ads. These special stills include ladies
hats and furs, fabric stores, men's suits and
accessories, musical instriunenits and
sportswear.
There are numerous contests that can be
planned with your newspaper and radio
stations. These contests can be centered
Eighteen-month old Baby Gellert, youngest
son of Doris Day and David Niven in picture,
is one of the cutest babies to hit the movie
screen in years. Always popular and certain
to draw many entrants is o "Pleose Don't Eat
the Daisies" baby photo contest conducted
through your local newspaper. Use still here
Illustrated of Baby Gellert as daily contest
illustration.
The contest to be judged by o trio of local
reputation, to run one week prior to first showing
with a savings bond awarded to winner and
guest tickets to runnersup. Be sure appropriate
playdate copy is included in newspaper contest
copy.
around Doris Day, daisies and don't overlook
Hobo, the pet dog who is really a
scene -stealer in the pictui'e. Local radio
and television promotions are a must. Not
only disc jockey but audience participation
and childi-en shows should be utilized to
the fullest extent, with mei-chandise promoted
from your other tieins and theatre
passes for prizes. An excellent coloring
contest mat is available for newspaper use.
Another natural is a daisy flower-aa--
ranging contest with local garden clubs
participating. Winning aiTangements
should receive ribbons and could be displayed
in the lobby of your theatre opening
day.
THEATRE AND FRONT
The
A special theatre front is essential.
paper prepared by MGM is beautifully laid
out with this in mind. Pi-ior to the opening
of this pictm-e your theatre can be
completely decorated with artificial daisies
around which a beautiful display can be
built. Vases of daisies should be placed in
various points tlii-oughout the theatre with
a sign attached saying, "Warning! . . .
Please Don't eat tlie Daisies . . . It's the
Fimniest Pictm-e of the Year and It's
coming here Soon."
This also can be used with yom- disc
jockeys and newspaper people. A vase of
daisies should be sent to each of them with
a little card attached. In addition, your
previews reaction cards should be used
and a 40x60 displaying these should be
placed in yom- lobby prior to your opening.
Use A-board in front of the theatre while
you are playing the picture. A definite
atmosphere should be created for your
tlieatre prior to and dm-ing the engagement
of "Please Don't Eat the Daisies."
Hobo, the family mutt who hos an important
role in the picture opens up several tieup
and contest possibilities such as:
• Pet shop tieup utilizing the illustrated still
and window and counter displays.
• Co-op ads with pet shops.
• Newspaper photo contest of most unusual
pets, pets photographed in most unusual positions,
pets with unusual names, etc.
• Best trained pet contest to be held in pet
shop, theatre lobby or on stage.
• Tie in with local paper, rodio or TV columnist
for a contest on "Why I would like to
own a thoroughbred mongrel like Hobo." Prize:
a thoroughbred mongrel puppy.
-

'
2373
u
)n$
An Interpretative onolysis ot lay and tradcpresi rcvlcwi. Runnin9 time Is in
plus and minus signs indicate degree of merit. Listings cover current reviews
i
This department also serves os an ALPHABETICAL INDEX to fcoture Vol
CinemoScope; (V Vista Vision; s Superscope; K Naturoma
Symbol O denotes BOXOFFICE Blue Ribbon Aword; ©
compony in the order of release, see FEATURE CHART.
R; Regolscope;
color photography.
porertthoses. The
pdated regulorly.
tojoi. fQy ii tor
f Tcchniramo
For Ihtirtgt by
Review
digest
AND ALPHABETICAL INDEX
tt Very Good; + Good; — Foir; — Poor; = Very Poor.
In the lummory H h rated 2 plutei, = oi 2 minui«».
1'
I -nanff °n
2350 Alligator People, TTie (74) © Ho. M-Fox 7-20-59 +
2347 Anatomy of a Murder (160) Drama.. Col 7-13-59 ++
2337 Angry Hills, Tlie (105) ® Adv. Dr. MGM 6- 8-59 +
23S5 ©Angry Red Planet, The (S3) Cinemagic
Science-Fiction AlP 12-21-59 -f
2401 Atomic Submarine. The (73) Sc-F'n AA 2-22-60 ±
+ ± + +
± +
frf2-
H 14+
+ 8+3-
+ 4-f2-
2+3-
.lesi
mere: r^
2403©Babette Goes to War
(103) © Comedy Col 2-29-60 + ff
2355 Bat. The (80) Mystery AA 8-17-59 -f
*
2370 Battle of the Coral Sea (80) Ac Col 10-19-59 + +
2409 Beast From Haunted Cave
(65) Horror Dr Filingroup
2374 Beasts of Marseilles, The
(70) Action Drama Logert-UA
2345 Beat Generation. The (93) © Dr. ..MGM
2408 Because They're Young (102) Com Dr. Col
23S6@Behlnd the Great Wall (98) Doc. in
Totalscope, AromaRama Cont'l
2381 ©Beloved Infidel (123) © Dr. 20th-Fox
2352 0Ben-Hur (212) Camera 65
Biblical Drama MGM
2372 ©Best of Everything, The
(121) © Drama 20th-Fox
2345 y©Bio Circus, The (108) © Dr AA
2348 U©Big Fisherman, The (ISO)
Panavision, Biblical Epic BV
2398 Big Night. The (74) Action Para
2354 Big Operator, The (81) © Dr MGM
2388 Blood and Steel (63) © Action 20th-Fox
2361 ©Blue Angel. The (107) © Dr.. .20th-Fox
2354 Blue Denim (89) © Dr 20th-Fox
2396 Bobbikins (90) © Comedy 20th. Fox
2395©Bramble Bush, The (93) Dr WB
2391 ©Bridal Path, The (95)
Comedy
Kingsley-Union
2404 Broth of a Boy (77) Com. King'y-Union
2376 Bucket of Blood, A (65)
Horror Comedy AlP
2358 But Not for Me (105) (B Com Para
3-2S-60 -
11- 2-59 +
+f + ff
:t tf - :£
+ + :!: ff
+ +
+ 7+4-
+ »+l-
2+1-
2407 ©Can-Can (131)
Todd-AO Musical 20th-Fox
2365 Career (105) Drama Para
2408 Carry On, Nurse (89) Com .... Governor
2375 Carry On, Sergeant (88) Farce .. Governor
23S5©Cash McCall (102) Drama WB
2396 Chance Meeting (96) Mystery Para
2334 Circle, The (84) Mystery Dr. . . Kassler
2401 ©Circus Stars (61) © Doc Para
2351 City After Midnight (S4) My RKO
2404 ©Comanche Station (74) © W'n . , Col
2406 Conspiracy of Hearts (120) Dr. .. Para
2368 Counterplot (76) Crime Dr UA
2379Cranes Are Flying. The (94) Dr WB
2362 Crimson Kimono, The (82) Dr Col
2353 Cry Tough (83) Action Dr UA
2406 Cuban Rebel Girls (66) Dr Brenner
2343 Curse of the Undead (78) Ho U-l
2330 ©Darby O'Gill and the Little
People (93) Comedy-Fantasy. .. .BV
2347 Desert Desperadoes (81) Adv...RKO-SR
2356UDevil's Disciple. The (82)
Shavian Comedy- Drama UA 8-17-59 H
2324UDiary of Anne Frank, The
(170) © Drama 20th-Fox 4- 6-59 f(
2356 Diary of a High School Bride
(72) Drama AlP 8-17-58+ +
2393 Dog's Best Friend, A (70) Dr UA 1-25-60 + ± —
2388 ©Dog of Flanders, A (97) ©
Children's classic 20th-Fox 12-28-59 H ff ff
2337 Don't Give Up the Ship (85) Com. Para 6- 8-59 ff :!: ±
©Edge of Eternity (80) © Ac Col 11- 2-59 + ff +
2345 ©Elephant Gun (84) Adv Lopert 7- 6-58 +
2346©Embez2led Heaven (88)
Religious Drama DeRochemont 7- 6-59 +
2360 yOFBI Story. Tile (149) Doc Dr. WB 8-31-59 ff ff
2411 Five Branded Women (106) Dr Para 4- 4-60 ff
2364 Five Gates to Hell (93) ® Dr. 20th-Fax 9-2S-59 + +
2384 ®Flying Fontaines, The (S4) Dr. . . Cot 12-14-59 + ±

REVIEW DIGEST
AND ALPHABETICAL INDEX Very Ciood; * Good; — Fair; — Poor; = Very Poor. In the summory *+ is rated 2 plutei, — as 2 minuses.
o Xo
m

I
|
feoture productions by compony In order of release. Runninq time is In parentheses. iC is tor C(n«maSc«p«,
Yi VistaVision; (S) Superscope; k Noturoma; r Rcqolscopc; t Tcchniramo. Symbol t^ denotes 60X0FFICE
Blue Ribbon Award; © color photography. Letters and combinotions thereof indicote story type—{Complete
key on next poge.) For review dotes and Picture Guide poge numbers, see REVIEW DIGEST.
^EATURE
ALLIED
ARTISTS
AMERICAN
INTL
COLUMBIA
I
M-G-M
CHART
PARAMOUNT
Battle Flame (78) D. .5907
Sciitt Brady. Elaine Edwards
Surrender— Hell! (85) D..5908
KrIUi Andre. Su.^aii CxhM
y©The Big Circus
(109) © 5914
Victor M.Hliire. Hhonda Fleming.
Ited Biillims. Gilbert Koland
Diary of a High School Bride
(SO) D. .404
.Vnlta Sands, Chris Robinson
Ghost of Dragstrip Hollow
(65) Ac 405
.liulv Fair. .Martin Rraddnck
. Middle of the Nighi (118) . . Ij .402
Kim Ninak, Fredrlc March
Anatomy of a Murder (160) D-.401
.lamey Sli-warl. I,p»- ICrmIck
The Legend of Tom Dooiey
(79) D 403
Michael l,jindnn, Jo .Morrow
©North by Northwest
(136) (V, My 922
('ar> Crant, B» Marie Stint.
James Masnn
The Beat Generation (95) Q D. .923
Steve Cochran. .MamIe Van Doren,
Ray Danlon. Fay Rpain
Don't Give Up the Stiip
(85) C.
Jerry Lf«i«, Plna Merrill
©Last Train From Gun
S820;
The Bat (80) My. .5917
Vincent I'rlce. Agnes Mooretiead
5916
Face of Fire (80) D .
ramerim Vllchell. James
.
Wtiltmorp
Have Rocket. Will Travel
(76) C..404
Three Stooges, Anna- Lisa
30 Ft Bride of Candy Rock
(75) C..40S
1,(11] CosIpIIo. rioroLhy I'rovinc
The Big Operator (91) O..D..924
Mickey llimney, .Mamie Van Doren
The Scapegoat (92) 0..92S
Alee GulnrKsa, Bette Ilavlj
©Sign of the Gladiatsr
(84) Ad.. 403
Anita Ekberg. (jeorges Marcha)
©It Started With a Kiss
(104) © C 1
Glciui Ford. Debbie Rcynoliis
©For the First lime (97) (g M 2
Mario I^anza, Zsa Zga (Sabor,
Johanna von Kotjzlan
Web of Evidence (88) My. 59U
Van Jotinson. Vera Miles
Bucket of Blood (70) . Ho 407
Barboura Morris, Dick Miller
The Giant Leeches (52) ..Ho .409
Ken Clark. Yvctlo Vlckcrs
The Tingler (80) Ho.. 406
Vincent Price, Judith Evelyn
©They Came to Cordura
(123) © 0D..408
(iary trooper, Itlta Haywortb.
Van Heflln, Tab Hunter
Girls Town (92) Ac 4
Manvie Van Doren, Mel Tonne,
llai
.\rith(my
Libel (100) D.. 5
lllivia de llavilland. Dirk Bogarde
the Crimson Kimono (82).. D .407
Vicioila Shaw, Glemi Corbett,
James Shlgeta
©Tarzan the Ape Man
(82) Ad.. 3
Denny Miller, Joanna Barnes
©House of Intriuue
(94) © Ac. 5912
Curt Jurgens, Dawn Addams
Crime and Punishment, U.S.A.
(82) D..5915
(korge Hamilton, Mary Murphy
The Killer Shrews (69) .. Ho. .410
IngTid C^ude, James Best
Giant Gila Monster (74).. Ho.. 411
Don Sullivan, Lisa Slmone
©Mouse That Roared (83) C..409
I'eler Sellers, Jean .Scberg
^The Last Angry Man
(100) D..410
Paul .Muni, David Wayne
Battle of Coral Sea (80).. Ac. 411
curt Robertson, Gla Seals
Yesterday's Enemy (95) ... .Ac .412
Stanley Baker, (Suy Rolfe
©Warrior and the Slave Girl
(89) Supercinescope Ad .413
(korges Marclial, Glanna M. Onale
House of the Seven Hawks
(92) Ac. . 6
Robert Taylor. Nicole Maurey,
Linda Christian
Atomic Submarine (73) . . Ac . . 5918
ArtJiur Franz, Brett Halsey
©Edge of Eternity
(SO) © Ac. 414
Cornel Wilde, Victoria Shaw
©1001 Arabian Nights
(76) An. 415
Stars the near-sighted Mr. Magoe
©The Wreck of the Mary
Deare (106) © D.. 7
Gary Cooper, Oiarlton Beston.
Michael Redgrave, Bmlyn WllUam.s
©The Flying Fontaines
(84) Ac. 416
Michael Callan, Bvy Norlund
The Purple Gang (83) Ac. 5919
Rarry Sullivan. Elaine Edwards
©Goliath and the Barbarians
(90) Tolalscope Ad. .406
Steve Ueeves, Oleic Alonso
Suddenly, Last Summer
(114) D..417
Elizabeth Taylor, Montgomery
Cllft. Katharine Hepburn
The Gene Krupa Story (101) 8i. .419
Sal Mtneo, Susan Kohner
©Never So Few (124) ©..D.. 8
Frank Sinatra, Gina Lollobrigida,
Steve McQueen, Paul Henrled
The Gazebo (102) © My C.IO
(llenn Ford. Debbie Reynolds,
Carl Reiner
The Hypnotic Eye (77) . .My. .6001
Jacques Bergerac, Allison Hayes
©The Angry Red Planet
(S3) Cinemagic SF..501
Gerald Mohr, Nora Hayden
Who Was That Udy? (115) C..41S
Tony i^jrtis. Dean Martin, Janet
Ulgh
©Once More. With Feeling
(92) C..421
Yul Bryrmer. Kay Kendall
Our Man in Havana (112)
© CD. .420
Alec (julnness. Burl Ives, Maureen
O'Hara, Ernie Kovacs
©The Last Voyage (91) D . . 11
Robert Stack, Dorothy Malivne
I Passed for White
(91) D..6005
Sonya Wilde, James Pranciscus
©Comanche Station
(74) © 0D..422
Randolph Scott, Nancy Gates
©Home From the Hill
(150) © D..12
Robert -Mltchum. Eleanor Parker.
George Peppard, George Hamilton
Pay or Die (UO) D..60(M
Ernest Borgnine, Zohra Lampert
©Circus of Horrors (100) Ho. .503
.\nton Diftring, E!rika Remburg
©Babette Goes to War
(103) © C..423
(Bnglish-dubbed) Brigltte Bardot,
J.icques Charrier
©Please Don't Eat the
Daisies (111) © C. .13
Doris Day. David Niven. Janis Paige
Because They're Young i
(102) CD.. 424 I
Dick Cl.ark, Victoria Shaw.
Michael Callan, Tuesday Weld

OD.
D.
.
.
.
.
.
.
FEATURE
CHART
The key ro letters and combinottons fhereof Indicating story type: I Ad) Adventure Dramo; (Ac) Actk>n
Drama; (An) Animated-Action; (C) Comedy; (CD) Comedy-Drama; (Cr) Crime Drama; (DM) Dramo
with Music; (Doc) Documentary; (D) Dramo; (F) Fontasy; (FC) Farce-Comedy; (Ho) Horror Drama; (Hi)
Historical Drama; (M) Musical; (My) Mystery; (OD) Outdoor Dramo; (SF) Science-Fiction; (W) Western.
to
=)
ID
=)
<
Qu LU
on
CO
o
>
o
>-
<
a:
CQ
X
<
a.
<
20TH-FOX
©Holiday for Uvers
(102) © „; "'•^^
•
Clifton Webb, Jane Wyroan
©Son of Robin Hood
(SO) © .-.t'''
David Hedlson, June Laverlck
Miracle of tfie HiHs
(73)® Ac. 924
Rex Reason. Nan Lesue
Alligator People (74) © iV.^vJ
Lon Chanes- jr.. Beverly Garland
The Return of the Fly
(80) ©
Ho.. 928
Vincent Price. Brett Halsey
©A Private's Affair (92) ©C..926
Sal Mlneo. Barry Coe. Gary Crosby
Blue Denim (89) IS • • •••„''• -^S
Carol l.vnlev. Bramlon de WUde
©The Blue Anoel (107) © D..929
May Brltt, C^rt Jurgens
©The Oregon Trail (86) © OD. .930
Fred MacMurray. William Bishop.
Nina Shlpman
©The Best of Everythino
(121) © „-°-,'^^
Hope Lange. Stephen Boyd, Louis
Jourdan, Joan Crawford
©The f^lan Who Understood
Women (105) © CD. 919
Henry Fonda. Leslie Caron
Five Gates to Hell
(98) © Ac. .932
Neville Brand, Patricia Owens
©Hound-Dog Man
(87) © D/M..933
Biuart Whitman. Fabian.
Carol Lynley
©Beloved Infidel (123) © D..936
Oegofy Peck. Deborah Kerr,
Eddie Albert
O©journey to the Center of
the Earth (132) © ....Ad.. 934
Pat Boone. James Mason. Arlene
Dahl
Blood and Steel (63) ®.. Ac. 937
Joim Luptoo. Zlvs Rodaon
The Story on Pane One
(122) © CO.. 001
Rita Hayworth. Anthony Frandosa.
G\g Young
Seven Thieves (102) © D..002
Edward 0. Robinson. Rod Stelger.
Joan Collins
The Rookie (85) © C 003
Tommy Noonan. Pete Marshall.
Julie Newmar
Sink the Bismarck!
(97) © Ac. 005
Kenneth More, Dana Wynter
©Three Murderesses (99) CD..0O7
Alain Delon. Mylene Demongeot
When Comedy Was King
(81) C..008
Comedy classics complied
©Wind Cannot Read (107) . .D. .014
Dirk Bogarde, Yoko Tanl
©A Dog of Flanders (96)
l>.ivid Ladd, Donald OIsp
D.OU
The Third Voice (79) ©.. D..006
E-ne, Liurence Harvey.
IlloJi.ird WIdmark. Pat Wayne
The Apartment C -
Shirley Macl.alne. Jack I.,emnwn.
Fred MacMurray, Edle Adams
Inherit the Wind D..
Spencer Tracy. Fredrle Mird),
GeJie Kelly
The Nightfiatiters ....D..
li.ihort Mitchiim. Dan O'Herllhy
UNIVERSAL-INT'L
©Spartacus Cf) Dr .
Kirk i>4)ut;las. Ijiurence Ollv-Ier.
Yul Brvnncr. Peter Itstlnov
©Portrait in Black My..
Ijuia Turner. Anthony Qulnn.
S.mdra Dee
WARNER BROS.
©Ice Palace 0.
Richard Burton. Robert Ryan,
Martha Ilycr. Carol.vn Jones
©R.Tchel Cade D.
Angle Dickinson. Peter PlncJi
©The Sundowners D .
Deboral] Kerr, Robert Mltchun
©Sergeant Rulledge 0..
Jeffrey Hunter, C.tvnsUuico Towers
©Ocean's Eleven CD .
Frank Sinatra, IVan Martin

. Anne
D
BOXOFFICE BookinGuide •: April 11, 1960
.urn
Rnnja
.Jack
D
Dec
'
W-164
, W-165
I W167
I 519-1
I S19-3
'
Daddy
I
S19-6
I
(7)
I
S19-11
I
I
i
B18-4
,
(6)
I HERMAN
. (7)
'
HIS-'
I
MODERN
I
I
M18-4
FEATURE
CHART
^rrarl tublects, tlltvti by company. In ufder
of release. Running time follows title
Date Is natlonol releose month. Color and
procesi oi specified. ^HORTS
CHART
Tianet
.iesmv
mercv
BUENA VISTA
iJJhe ShaQay Dog
(104) CD. Mar 59
Fred MacMiirray. Jean Hagen
OSIeepiiig Beauty (75)
MISCELLANEOUS
(r) Soecial Rel.
Animated fpaturt
(SDarby O'Gill and the Little
Peodle (93) CF..Auo 59
Albert Sharpe, Janet Miinro
OOBig Fisha-man, The (ISO)
Panavision. ... Biblical Epic
(Special release)
MoHanl Keel. Susan KnhliBr
OThird Man on the Mountain
(105) Ad.. Nov 59
James MacArthur. Michael Rejinle
©Toby Tyler (96) ..CD.. Feb 60
Kevin Corcoran. Idchard Easthara
©Kidnapped (97) Ad. Mar 60
I'cter Klnch. James MacArthur
CONTINENTAL
(Check Foreign Language section for
additional listings)
. Room at the Top (115) . May 59
Laurence Harvey. Slmone Stgnoret
Tiger Bay (105) 0.. Jan 60
John MUls, Hayley Mllb.
Horst Buchtioltz
Pretty Boy Floyd (96) . .Cr. .Jan 60
John Bricbson, Joan Har^'ey
©Behind the Great Wall (98)
Totalscope. AromaRama. . . -Doc.
Blitzkrieg (93) Doc D.. Dec 59
(German-made, Eng. narration)
Breakout (99) D..Dee59
Richard Todd. Michael WUdlng
Expresso Bongo (. ) . . D/M . . Apr 60
L-aurence Harvey Yolande Donlan
ELLIS
Miracle of St. Tberese
(97) D..
Francis Descaut, Suzanne Flon
HAL ROACH—Sm VALIANT
INTER-CONTINENT
ORGANIZATION
RELEASING
Jet Over the Atlantic
(95) Ac. Jan 60
Guy Madison, Virginia Mayo,
George Raft, Margaret Lindsay
KINGSLEY-UNION
©Mating Time (95) C. Mar 60
BUI Travers. George Cole
(Reviewed as "The Bridal Path")
FRANCE
FOREIGN
LOPERT
Too Many Croaks (87) . . C . Jun 59
Terry. lliomas. Brenda de Banzte
rhe Rape of Malaya (107) D Aug 59
(Reviewed 7/27/67 as "A
Toun Like Alice")
I'eter Finch. Virginia McKeniia
The Beasts of Marseilles
(70) D. Aug 59
Slephfii Itoyii. Kathleen Ilarrlstin
©Elephant Gun (84) Ad. Sep 59
Belinda Lee. Michael fralg
Sea Fury (97) Ac. Sep 59
Victor Mcijwlen, Slanley Haker
©It Happened in Rome
(95) ® C. Oct 59
Vittorio (ie Sica. June Larerlck
©A Woman Like Satan
(86) © D.. Jan 60
Brlgilte Biu-dot. Antorrlo Vllar
MAGNA
OQSouth Pacific
(170) Todd-AD Apr 58
ItrK.sann Brazzi. .Mitzi (laynor.
.Inhn Kerr. Jiianlta Hall
NTA PICTURES
A Question of Adultery
(86) D, Mar 59
Julie lAindon. Anthiiny Steel
Hell, Heaven and Hoboken
(85) Ac..Sep59
(I^vlewed as "1 Was Monty's
noubie")
lohn Mills. Cecil Parker
RANK—(Releosed through
Lopert)
A Tale of Two Cities
(117) D Nov 58
nirk Bng.irde. Tlnrothv Tut In
©Windon's Way (108) -
Nov 58
Peter Flnrh. Mary I're
©Mad Little Island (94) C. Jan 59
Jeannle Carson, Donald Sinden
A Night to Remember
(123) D Mar 59
Kenneth More, Lawrence Nalsmith
TUDOR
A Cry From the Streets
(99) D. Mar 59
MaT Bveraves. Barbara Murray
VALIANT
©Tamango (98) © Ad .. Sep 59
C^irt Jurgejis, Dorothy Dandrtdge
The Scavengers (79) . .Ac .Dec 59
Vince Mward«. Carol Ohmart
Terror is a Man (89) .. Ho. . 59
Francis Lederer, Greta Thyssen
LANGUAGE
.
.
. 3- 2-59
Back to the Wall (74) 10-26-59
(nils) . Jeanne Moreau. 0. Oury
Cousins, TTie (112) 2-29-60
Gerard Blaln. Juliet
(F-A-W) . .
Ma.vTiiel, Jean-CTlaude Brlaly
Crucible. The (140) 4-13-59
(Kingsley) . .Simone RIgnoret, Yves
Montand, Myieoe Demongeot
Diary of a Bad Girl (57) . 3- 16-59
(S'-A-W) . Vernon, Francois
The (84) 7-20-59
(Juerln
(Cont'l) Ziemann
®Eye fbr an Eye, An
Glass Tower. The (104) 12- 7-59
(93) ® 10- 5-59
(Ellis) Palmer
(Manhattan) . .C^i^t Jurgens
©Monpti (97) 7- 6-59
(Bakros) . Romy Schneider. Horst
Flesh and Desire (94) . . 5-1S-59
(Bliis) ..Rossaoo Brazil. V.
Buchholtz
Romance
©Sins of Rose Bernd.
Forbidden Fruit (97) 5-25-59 The (85) 4-27-59
(F-A-W) . .Femandd, F. Amoul (Presliienil - .Maria Schell
40O Blows. The (98).... 1-11-60 Third Sex, The (83) 5- 4-59
(Zenith) . .Jean-Pierre Leaud
Paula Wessely, Ingrid Stenn
(DiF) . .
Girls of the Night (114) 6- 8-59 (Also available as "Bewildered
(Cnnt'l) - (Tlaus Holm, Nicole Berger Youth" In Engllsh-dubhed version)
Grisbi (S3) 10-26-59 Tempestuous Love (89) .... 2- 9-59
(UMFO) . .Jean Gabln, Jeanne
(Century) . .Lilli Palmer
Moreau
ITALY
He Who Must Die (122) . Anatomy of Love (97) . .12-14-59
(Ka.ssler) . .Pierre Vaneck, Mellna (Kassier) . .Vlttorlo de 81ca,
Mercoiiri
Sophia ix)ren. Toto
Heroes and Sinners (82) S- 3-59 Most Wonderful Moment
(94) 9- 7-59
(Janus) . . Yves Montand, Maria
Felix, Curt Jurgens, Jean Senals (Ellis) M. Mastrolannl, G. Kalll
Lady Chatterley's Lover
Roof, The ("II Tetto")
(102) 8-31-59 (91) 6-22-59
(Trans-Lux) ..G. Pallottl
(Kingsley) . . Danielle Darrleui
Law Is the Law. The (103) 4-27-59
(Com '11 . Fernandel. Toto
Love Is My Profession (111) .5-18-59
(Kingslev) . .B. Bardot, Jean Oabin
Lovers, The (90) 12-7-59
(Zenith) . .Jeanne Moreau, Jeao-
Marc Bory. Alain Oiny
Lovers of Paris ("Pot
Bouille") (115) 2- 9-59
.
(Confl) . .Gerard Phllipe, D. Carrel
Mirror Has Two Faces,
TTie (98) 8-10-59
(Confi) . .Mlchele Morgan, Bourrll
©Paris Hotel (90) 10-12-59
(F-A-W) . .Charles Boyer, F. Amoul
Possessors, The (90) 11-16-59
( Lopert ) . Jean Oabln, B. BUer
Sinners of Paris (SO) 7- 6-59
(Rlllsl . Charles Vanel. Bella Darvl
©Virtuous Bigamist (90).. 11- 2-59
(Kingsley) . Fernandel. 0. Rublnl
What Price Murder? (105) 3-23-59
(UMPO). .Henri Vidal, M. Demongeot
GERMANY
©Affairs of Julie (90) 5-25-59
(Bakros) . .Lllo Pulver. Paul
Hubschmidt
Aren't We Wonderful? (lOS) 1-25-60
(Film Alliance) .. Robert Graf,
Johanna von Koczian
Devil Strikes at Night (97) 6- 1-59
(Zenith) . .aaus Holm, Annemarle
Duringer
Eighth Day of the Week,
Tailor's Maid, The
(92) © U-16-59
(Trans-Lux) . .Vlttorlo De 81ca
©Tosca (105) © 1-12-59
(Casivlaro-Gigllo) . .Franco Corelll
JAPAN
Christ in Bronze (ST) 7-27-59
(Martin Nosseck) . . All-Japanese cast
Mistress. The (106) 5-4-59
(Harrison) . .HIdeko Takamlne
Street of Shame (85) 9-21-59
(Harrison) . .MadiUo Kyo
NORWAY
Nine Lives (90) 3-16-59
(lieRoch-'mont) . Fjelstadt
SWEDEN
. . 6- 1-59
Of Love and Lust (103)
(F-A-W) . .Anita Bjork
Magician, The (102) 111-60
(Janus).. Max von Sydow, Ingrld
'Hiulin. BIbl Andersson
Wild Strawberries (90) 9-21-59
(Janus) . -Victor Sjostrom, Ingrld
Tfaulln, BibI Andersson
g-z
tto
COLUMBIA
ASSORTED & COMEDY FAVORITES
(Reissues)
4421 Super Wolf (16) Sep 59
4422 A Fool and Hit Honey
(16) Nov 59
4423 Hooked and Rooked
(19/j) Dec 59
4424 Trouble ln-L.iws (16) Feb 60
4425 Blonde Atom Bomb (17) Apr 60
4431 Fraidy Cat (16) Oct 59
4432 The Champ Steps Out
(IffA) Nov 59
4433 Dizzy Yardstick (W/j) Dec 59
4434 Innocently Guilty (16) Jan 59
4435 Rootin' Tootin' Tenderfeet
(16) Mar 60
CANDID MICROPHONE
(Reissues)
4551 No. 4, Series 6 (10) . Se«i 59
4552 No. 5, Series 6 (10). Jan 60
4553 No. 1. Series 1 (11). Feb 60
4554 No. 2, Series 1 (lOi/j) Mar 60
COLOR FAVORITES
(Technicolor Reissues)
4601 Gerald McBoing-Bolng's
Symphony (7'/j) Sep 59
4602 Animal Cracker Circus
(7) Sep 59
4603 Bringing Up Mother
(7) Oct 59
4604 Glee Worms (7) Nov 59
4605 The Tell Tale Heart
(8) Nov 59
4606 The Little Match Girl
(8i/2) Dec 59
4607 The Man on the Flying
Trapeze (7) Jan 60
4608 Rocky Road to Ruin
(8) Jan 60
4609 Pete Hothead (7) Feb 60
4610 Lo, the Poor Buffalo
(61/2) Mar 60
4611 Unicorn in the Garden
(7) Mar 60
4612 Mountain Ears (7) Apr 60
FILM NOVELTIES
(Reissues)
4851 Sitka Sue (IC/z) Sep 59
4852 This Is Versailles
(IOI/2) Jan 60
4853 Beyond the Frontier
(10) Mar 60
LOOPY de LOOP
(Color Cartoons)
4701 Wolf Hounded (7) Nov 59
4702 Little Bo Bopped (6) Dec 59
4703 Tale of a Wolf (&/z) Mar 60
4704 Life With Loopy (&/z) Apr 60
MAGOO
MR.
(Technicolor)
3754 Bwana Magoo (6) Jan 59
3755 Magoo's Homecoming
(6) Mar 59
3756 Merry Minstrel Magoo
(6) Apr 59
3757 Magoo's Lodge Brother
(6) May 59
3758 Terror Faces Magoo (6) Jul 59
(1959-60)
Sep 59
4751 Ragtime Bear (7) .
4752 Spellbound Hound (7) Oct S9
4753 Trwjble Indemnity
(61/2) Nov S9
4754 Bungled Bungalo
(ff/t) Dec 59
4755 Barefaced FIstfoot (7) Feb 60
4756 Fuddy Duddy Buddy (7) Apr 60
SERIALS
(15 Chapters- Reissues)
2160 The Iron Claw Apr 58
3120 Great Adventures of Wild
Bill Hickok Aug 58
3140 Captain Video Dec 58
3160 Tex Granoer May 59
4160 The Lost Planet Feb 60
SPECIAL COLOR FEATURETTES
1441 Wonderful Gibralter
(18) Nw 59
4442 Wonders of Ontario
(IS) Mar 60
STOOGE COMEDIES
4401 Up in Daisy's Penthouse
(I6I/2) Sep 59
4402 Booty and the Beast
(161/2) Oct 59
4403 Loose Loot (16) Nov 59
4404 Tricky Dicks (16) Jan 60
4405 Rip, Sew and Stitch
(17) Feb 60
4406 Bubble Trouble (19 '2) Apr 60
THRILLS OF MUSIC
4951 Jerry Wald & Orch.
(10/2) Dec 59
4953 Les Elgart & Orch.
(10) Feb 60
WORLD OF SPORTS
4801 Wheeling Wizards (91/2) Sep 59
4802 Tee Marvels (9) Nov 59
4803 Greatest Show on Water
( ..) Feb 60
tS04 Swinging Down the Lanes
(. .) Mar60
M-G-M
GOLD MEDAL REPRINTS
(Technicolor Reissues)
;
All 1751 Ratio
Tom and Jerrys
W-ieiJutt Ducky (7) Sep 59
W-162TW0 Little Indian! (7) Sep 59
W-163 Lift With Tom (8) . Sep 59
Puppy Tale (7) Sep 59
Posse Cat (7) Sep 59
W-166HIC Up Pup (6).... Sep 59
Little School Mouse
(7) S«i59
W-168 Baby Butch (8) Sep 59
Droopys
W-169 Three Little Pups (7) Sep 59
W170 Dragalong Droopy (8) Sep 59
W-171 Billy Boy (6) Sep 59
W172 Homesteader
Droopy (8) Sep 59
Barnev Bears
W-173 Half Pin Palomino (7) Sep 59
W-174 Impossible Possum (7) Sep 59
W175 Sleepy Time Sflulrrel
(7) Sep 59
W-176 Bird Brained Dog (7) Sep 59
PARAMOUNT
CARTOON CHAMPIONS
(Technicolor Reissues)
Better Bait Than
'
Never (7) Sep 59
S19-2SuTt Borwl (7) Sep 59
Huey's Ducky
(7) Sep 59
S19-4 Seapreme Court (7). Sep 59
S19-5 Crazy Town (7) Sep 59
Hair Today, Gone
Tomorrow (7) Sep 59
S19-7 Cage Fright (7) Sep 59
S19-8 Peg-a-Boo (7) Sep 59
S19-9 Frightday the 13th
Sep 59
S19-10 True Boo (7) Sep 59
Northwest Mousie (7) Sep 59
519-12 Surf and Sound (7) . Sep 59
S19-13 Of Mice & Menace (7) Sep 59
S19-14 Ship-a-Hooey (7) Sep 59
CASPER
818-2 Down to Mirth (7) Mar 59
RlR-3 Not RhouHv (7) . Jun 59
Casper's Birthday Party
Jul 60
AND KATNIP
H'g-2 Felineous Assault
Feb 59
^im on Flirlounh ffil «0r 59
JEEPERS AND CREEPERS
(Color)
J19-1 The Boss Is Always
Right (7) Jan 60
J19-2 Trouble Date (6) Mar 60
MADCAPS
1
I
. . . Feb 60
(Technicolor)
;MlS-2Fit to he Toyed (7) Feb 59
MlS-3 La Petite Parade (8) Mar 59
Spooking of Ghosts
r7) Jun 59
M19-1 Mike the Masguerader
I (6) Jan 60
M19-2 Fiddle-Faddle (7) .
M19-3 From Dime to Dime
(7) Mar 60
NOVELTOONS
(Tfhni'nlor)
P19-1 Be Mice to Cats
(7) Feb 60
POPEYE CHAMPIONS
(Technicolor Reissues)
E19-1 Let's Talk Spinach
(7) Sep 59
E19-2 Punch and Judo (7). Sep 59
E19-3 Popeye's Pappy (7). Sep 59
E19-4 Lunch With a Punch
(7) Sep 59
E19-5 Swimmer Take All (7) Sep 58
E19-6 Friend or Phony (7) ^d 59
lOth CENTURY-FOX
MOVIETONE CINEMASCOPES
(Color)
7908 Secret of Sao Paulo
(7) Sep 59
7909 Romance of American
Shipping (9) Oct 59
7910 DEW Distant Early
Warning (10) Nov 59
. Dec 59
7911 Frontier State (9) . - -
7001 State 50 (9) Jan 60
7002 Navy Angels (9) Feb 60
7003 Sam Snead Shows You
How (9) Mar 60
7004 Japan Today (9) Apr 60
7005 Sails Ahoy (9) May 60
TERRYTOON 2-D's
All Ratios
(Technicolor)
5021 Thousand Smile Checkup
(7) Jan 60
5022 Aesop's Fable—The
Tiger King (7) Mar 60
TERRVTOONS
fTprhnirnlor-''inemaScone*
5909 Wild Life (7) Sep 59
5910 Hashimoto-San (7) Oct 59
5911 Outer Space Visitor (7) No» 59
Dec 59
5912 The Leaky Faucet (7) , .
5001 Hide and Go Sidney
(7) Jan 60
5002 The Misunderstood
Giant (7) Feb 60
5003 Footle's Picnic (7). Mar 60
5004 The Famous Ride (7) Apr 60
lEHHYIOON lOPPtKS
iTechnicolor Relsiues)
-0"- r-iiinj ^^. ro» '7i lun "J?
5031 How to Relax (7) Feb 60
TRAVELOGUES
(2. Reel Specials)
7971 ©Assignment South
Pacific (18) (B Oct 59
7972 0*"ionmenT New
Zealand (16) lO No* 59
UNIVtRSAL-INT'L
COtOB PionOf
4071 The Irish In Me (9) . Nov 59
4072 Honorable Myrtle (9) Dec 59
4073 Fragrant Harbor (9) Jan 60
4074 Hi Colorado (9) tS) Mar 60
4075 Let's Talk Turkey (9) Apr 60
2.REEL COLOR SPECIALS
4001 The Boy Who Owned a
Mtlephant (19) Special
4002 Maiestic Island (18) i© Nov 59
4003 Pacific Paradise (15). Mar 60
WALItR LANU CAKIUfttS
(Ttcnnicolof >
3922 Space Mouse (7) Sep 59
3923 Romp in the Swamp
(7) Oct 59
(1959-60)
4011 Kiddie League (7) Nov 59
4012 Mouse Trapped (7) .. Dec 59
4013 Billion-Dollar Boner
(7) Jan 60
4014Wilty Kitty (7) Feb 60
4015 Pistol Packin' Wood-
Pecker (7) Mar 60
4016 Heap Big Hepcat (7) Mar 60
4017 Ballyhooey (7) Apr 60
WALIER LANIZ REISSUtb
(Color Ca/tunes)
4031 Socco in Morocco (7) Nov 59
4032 Alley to Bali (7) Dec 59
4033 Under the Counterspy
(7) Jan60
4034 Hot Rod Huckster (7) Feb 60
4035 Real Gone Woody (7) . , Mar 60
4036 Convict Concerto (7).. Apr 60
WARNER BROS.
BLUE RIBBON HI I f-AHADE
(Technicolor Reissues)
7301 Drip Along Daffy (7). Sep 59
7302 Often an Orphan (7) . Oct 59
7303 Putty Tat Trouble (7) Oct 59
7304 Hot Cross Bunny (7). Nov 59
7305 A Bear for Punishment
(7) Dec 59
7306 A Bone for a Bone (7) Jan 60
7307 The Prize Pest (7).. Jan 60
7308Twectys S.O.S. (7).. Feb 60
7309 Lovelorn Leghorn (7) Mar 60
7310 Slecpytime Possum (7) Apr60
7311 Cheese Chasers (7). Apr 60
BUGS BUNNY SPECIALS
(Technicolor)
7721 Bonanza Bunny (7) ...Sep 59
7722 A Witch's Tangled
Hare (7) Oct 59
Dec 59
7723 People Are Bunny (7) . .
7724 Horse Hare (7) Feb 60
7725 Person to Bunny (7).. Apr 60
MERRIE MELODIES—
LOONEY TUNES
'Tcchnirftlor)
6713 Cat's Paw (7) Aug 59
6714 Here Today. Gone
Tamale (7) Aug 59
(1959-60)
7701 A Broken Leohorn (7) Sep 59
7702 Wild About Hurry (7). Oct 59
T703 Unmrtural Hfstorv (7) No» 59
Dec 59
7704 Tweet Dreams (7) . . . .
7705 Fastest With the
Mostest (7) Jan 60
7706 West of the Pesos (7).. Jan 60
7707 Wild Wild World (7) .. Feb 60
WORLD-WIDE ADVENTURE
SPECIALS
(Color Reissues)
Two Reels
7001 Jungle Terror (20) Sep 59
7002 Danger Is My Business
(18) Mar 60
One Reel
7501 Royal Duck Shoot (10) Oct 59
7502 Daredevils on Wheels
(10) Nov 59
7503 Happy Holidays (9) .. Feb 60
7504 Jungle Man Killers (9) Apr 60
MISCELLANEOUS
©Cruise of the Eagle
(18) © BV..SepS9
©Donald in Mathmagic
Land (28) (BV)..Dec59
©Eyes in Outer Space
(26) (BV)..Dee59
©Gala Day at Disneyland
(25) (BV)..Mar60
©How to Have an Accident at
Work (7) (BV)..Mar-60
©Islands of the Sea (23) (BV)
©Japan (28) BV
©Mysteries of the Deep
(24) (BV) .Feb60
©Noah's (BV) .Nov 59
Ark (20) . . .

I doubled
needed
am
honestly
N^r/^i-»t>T^^r»
picked
"5.XHIBITOR HAS HIS SAY
lABOUT PICTURESI
'Swell Double Bill'
In "The Legend of Tom Dooley" and "Have
Rocl'St, Will Travel/' Columbia picked out a
swell double bill for us, and everyone who came
enjoyed the program. I looked at and liked
both features-— but I like 'em all, anyway.
Villa Theatre,
Malta, Mont.
CARL
ALLIED ARTISTS
VESETH
Foce of Fire (AA)—Cameron Mitchell, James Whitmore.
This was a lousy show with a happy ending.
with "The Big Operator" (MGM) and
business was good. Don't think "Face of Fire" is a
horror prcture. Played Thurs. through Sat. Weather:
Cold and snow.—Paul Durbin, Majestic Theatre,
Centerville, Iowa. Pop. 7,500.
AMERICAN-INTERNATIONAL
Goliath ond the Borbarions (AlP)—Steve Reeves,
Chelo Alonso. This is not a blockbuster but they
come to see it. I can't figger 'em out. Played
Sun., Mon. Weather; Good.—C. H_ Crenshaw, Lyric
Drive- In Theatre, Bolmorhea, Tex. Pop. 1 ,500.
COLUMBIA
Foce of o Fugitive (Col)— Fred MacMurray, Lin
McCarthy, Dorothy Green. An 81 minute color western
that wasn't bad. We played it with a Three
Stooges comedy and a cartoon to average business.
Played Sat, Weather: Nice.—Charles E. Smith, La-
Mar Theatre, Arthur, III. Pop. 2,000.
7fh Voyage of Sinbad, The (Col)—Kerwin Mathews,
Kathryn Grant, Richard Eyer. Very good little show.
Had Q below-average Wednesday, but doubled average
on Thursday, so con't complain. Had lots of
kids for midweek.—Arlen W. Peohl, Hi Way Theatre,
Sheridan, Ore. Pop. 2,000,
They Came to Cordura [Col)—Gory Cooper, Van
Hefhn, Rita Hayworth. One of the worst wastes of
talent over witnessed in a motion picture. Thirty
minutes could have been cut in the running time
and no one would miss it. As for as I concerned,
this is the year's biggest flop instead of the
year's big picture as the poster advertised. If you
can possibly skip this feature, do so. Played Thurs.
to Sat-—Murray Johnston, Berford Theatre, Wiorton,
Ont. Pop. 2,000.
METRO-GOLDWYN-MAYER
Libel (MGM)— Dirk Bogarde, OUvia de Hovilland,
Robert Morley. Not for the small town. Anything
English-made has our cowboys scared off. It's a most
suspensef ul film and the folks who came were on
the edge of their seats right from the start, but
the title did not draw and we have no means of
getting the news of our GOOD programs to the public.
Played Sun., Mon. Weather; Nice.—Carl W. Veseth,
Villa Theatre, Malta, Mont. Pop. 1,960.
Never So Few (MGM)—Frank Sinatra, Gino Lollobrigida,
Steve McQueen, Paul Henried, This has
a lot of war in it and not enough Gi>na. It's got
color and one of the best casts of the year. Played
Sun. through Wed. Weather: Fair.—Paul Durbin,
Majestic Theatre, Centerville, Iowa. Pop. 7,500.
Tarzan the Ape Man (MGM)—Denny Miller, Joanna
Barnes, Cesare Danova. All Tarzan programs
ore well received. This one, with a new Tarzan and
a new Jane, made a hit with the younger folks.
This, too, would hove been twice as good in CinemaScope.
Why waste this medium?? Played Fri.,
Sat. Weather: Chinooking.-—Carl W. Veseth, Villo
Theatre, Malta, Mont, Pop 1,960.
Tarzon the Ape Mon (MGM)—Denny Miller, Joonno
Barnes. Terrific—adults, children and everyone
liked this. If you are small and rural, play it and
sit back. The price was right, also. Played Fri.,
Sat., Sun. Weather: Okay.— Paul Gomoche, Welden
Theatre, St. -Albans, Vt. Pop. 8,600.
PARAMOUNT
Circus Stors (Para)—Soviet circus artists. What a
pleasant surprise. I doubled this with "The Big
Night" {Randy Sparks, Venetio Stevenson) for above
average business. Beautiful color. Played Saturday.
Weather: Warm.— 'Eddie Reyna, Rio Theatre, Wharton,
Tex. Pop. 8,600.
Five Pennies, The (Para)— Danny Kaye, Barbara
Bel Geddes, Louis Armstrong. A fine family picture,
but anything like a musical biography does not
go here. 1 did not moke expenses on it, though no
fault of the picture.—Weather: Fair and cold. James
Hardy, Shoals Theotre, Shoals, Ind. Pop. 1,300.
Jack the Ripper (Para)— Lee Patterson, Betty Mc-
DowoM. You will bo sorry if you run this one. Advertising
on television did not do any good. Poorest
picture that we have ever shown in this theatre and
it grossed poorly. In black and white and not clear.
Played Fri., Sat.—Ed Christensen, Ord Theatre, Ord.
Neb. Pop. 2,300.
Touch of Larceny, A (Para)—James Mason, Vera
Miles. Played this on my best time as I
a
quick booking. What a surprise—top business!
This ii a terrific remedy. Played Sun., Mon., Tues.,
Hodges, Edword G. Robinson. Good enough picture for
Sun., Mon., Tues. dote— just no biz due to flu and
bod weather.—Mel Danner, Circle Theatre, Waynoko,
Oklo. Pop. 2,018.
Some Like It Hot (UA)—Marilyn Monroe, Tony
Curtis, Jack Lemmon. Haven't had so many good
loughs and such o good feeling since playing "Sally,
Irene and Mary"! Don't know how long we can
hold out ogoinst the Idiot Lanterns, but with programs
like this, we con of least go down smiling.
Wed. Weather; Warm.— Eddie Reyna, Rio Theotre, And looking at the new product to be released, I
Wharton, Tex. Pop. 8,600.
think we ore going to be in this game a long, long
while. Played Tues., Wed., Thurs. Weather; Cold.
20th CENTURY-FOX
Best of Everything, The (20th-Fox)—Hope Lange,
Stephen Boyd, Diane Baker. A very fine movie, but
not for the small town. I tried to sell it to the Good for Small Towns
ladies, but didn't get the job done. The gross was
Ploy "Thunder Rood" (Robert Mitchum starrer
low and the film rental high, so am not too happy. for UA) ond be happy. Buy it right, odvertise it
Maybe someday we'll get some good family pictures. and make a few bucks. Would espec tolly reccommend
for smoll towns.
Played Sun., Mon. Weather: Cold.—Mel Kruse,
Pierce Theatre, Pierce, Neb. Pop. 1 ,250.
TERRY AXLEY
Blue Denim (20th-Fox)—Brandon de Wilde, Carol New Theatre
Lynley, Mocdonald Corey. Here's a picture that all England, Ark.
the youngsters should go out of their way to see.
It's the best black crnd white CinemoScope picture
we have played. Played Wed. to Sat. Weather:
Cool, light showers.— Harold Bell, Opera House, Carl W. Veseth, Villa Theatre, Malta, Mont. Pop.
Cooticook, Que. Pop. 6,341.
1,960.
Man Who Understood Women, The (20th-Fox) Wonderful Country, The (UA)—Robert Mitchum,
Henry Fonda, Leslie Caron, Cesare Danova. Maybe
Julie London, Gory Merrill. A big-cast western from
this feature did business in the larger centers, but Mitchum— 'UA and company thot really is no good.
it's poison here in a small situation. Sold 1 4 tickets Poor in story, just poor in all respects. A loss here,
Monday night and had eight walkouts before the
the patrons smelled this dog beforehand. Played
first show finished. Small towns, beware,—Murray Thurs., Fri., Sat. Weather; Fair.—Ken Christianson,
Roxy Theatre, Washburn, N. D. Pop. 913.
Johnston, Berford Theatre, Wiorton, Ont. Pop. 2,000.
Peyton Ploce (20 th- Fox)—Lana Turner, Hope
Lange, Diane Vorsi. Very good picture. Played late UNIVERSAL-INTERNATIONAL
to average biz, which is good at this time of year.
Imitation of Life
Lana Turner is good, but others (Varsi, Lange, Tamblyn)
ore far superior.— Paul Fournier, Acadia The-
(U-l)—Lana Turner, John Gavin,
Sandra Dee. I this one up and wos glad I
did. Very good; one of the best. You have something
to sell here, so if you haven't played it, get
atre, St. Leonard, N. B. Pop. 2,150.
Private's Affair, A (20th-Fox)—Sal Mineo, Barry on the ball and make yourself some dough. Played
Coe, Gary Crosby. Some head reading is in order Sun., Mon, Weather; Below zero and snow.—Mel
with the top bross at Fox. Who gave them the Kruse, Pierce Theatre, Pierce, Neb. Pop. 1,250.
idea that Sal Mineo wos boxoffice? Some crazy teenage
broads may think
Imitation
so, but they don't help to
of Life (U-l)— Lono Turner, John Gavin,
make a living for us! Story is pitifully weak and
Sandra Dee. This is o film with the widest latitude
of audience oppeol which we hove shown for
it
looks as if Fox, by putting all their young stars
ages. The population here consists of Cree Indians,
Metis and whites. Shown Sat. and Mon. Weather:
Cold, but good attendance anyhow.—W. K. Riese,
'Boys, Grab These...'
Aurora Theatre, La Ronge, Sosk., Canada. Pop. 500.
Francis in the Haunted House (U-l)—Mickey
We did better business on "Go, Johnny, Go!"
Rooney, Virginia Welles, James Flavin. I'm picking
on a Wed., Thurs. date and on "Liane, Jungle
up some of these older releases and playing to good
Goddess" on a Fri., Sat. than we would on most
results, especially if they ore on the funny or
big percentage pictures. Boys, grob these (now
spooky side. This one (1956 release) hod excellent
distributed by Valiant) if you have to poy transportotion
from China. You will be happy.
results. Played Thurs., Fn., Sot. Weather: Rainy and
cold.—Terry Axley, New Theatre, England, Ark.
Pop. 2,136.
BOB SMITH
Grand Theatre,
Man Without o Star (U-l)—Kirk Douglas, Jeanne
Canton, Okla.
Croin, Claire Trevor. One of U-I's best westerns,
this 1 955 release is worth repeating. Played to on
above-average crowd on Saturday night. Weather:
Fair
together, thought they would hit about "April Love"-
and cold.—James Hardy, Shoals Theatre, Shoals,
Ind. Pop.
"Mardi Gras" jackpot. Are they kidding themselves?
1,300.
—Dave S. Klein, Astra Theatre, Kitwe/Nkana, Once Upon o Horse (U-I)—Dan Rowan, Dick Martin,
Martha Hyer. Crazy, crazy, crazy—but good,
Northern Rhodesia, Africa. Pop. 1 3,000.
just like the old tim.e
Sod Horse, The (20th-Fox)—David
comedies we used to got. If
Ladd, Chill
you're looking for laughs, this is it. Played
Willis, Patrice Wymore. A
Wed. to
good family picture, but
Sat,
people in these parts lust don't come to see them;
Weather: An extro sweater.—Harold Bell, Opera
even kids seem to like only westerns
House, Cooticook, Que. Pop. 6,341.
or horrors. It
did below overage, but I think we need this Perfect Furlough, The (U-l)—Tony Curtis, Janet
sort of film. Played Thurs., Fri., Sat.—Paul Fournier, Leigh, Lmdo Cristal. Excellent comedy, good for
Acadia Theatre, St. Leonard, N.B. Pop. 2,000. any dote. Gross just fair, account of sickness.
Played
Son of Robin Hood, The (20th-Fox)—^Dovid Hedison,
June Laverick, David Farror. Robin Hood againi
Sun., Mon., Tues. Weather: Cold.—Mel
Danner, Circle Theatre, Waynoko, Okla. Pop. 2,018.
To enchant the youngsters and drive the oldsters This Earth Is Mine (U-l)—Rock Hudson, Jean
straight to their TV sets. No business on this kind Simmons, Dorothy McGuire. After you figure out
of show, although this one is a little different ond Who IS Who 't is a well-mode movie, but in our
very good. Played Thurs., Fri., Sot. Weather: Cold. position, just o little too heavy for our French trade.
Paul Fournier, Acadia Theatre, St. Leonard, N. B. Seems they just could not put Who ond Who together.
Played Wed. to Sot. Weather; Cold and
Pop. 2,150.
These Thousond Hills (20th-Fox)—Don Murray,
snow— 'Harold Bell, Opera House, Cooticook, Que.
Lee Remick, Richard Egan. Product ionwise, Fox
Pep. 6,341.
is
hard to beat as they put color and scenery in their
pictures. With me they ore fair, too. We did average
WARNER BROS.
business on this picture, which is okay this time of
From the Earth to the Moon (WB)—Joseph Gotten,
year. Played Sun., Mon, Weather: Cold and snow.
George Sanders, Debro Paget. We took out 30 minutes
of this one (down to 70 min.) and for us it
Terry Axley, New Theatre, England, Ark. Pop. 2,136.
Young and Dangerous (20th-Fox)—Mark Damon, improved it. If your public is interested in moon
Lili Gentle, Eddie Binns. Just another average juvenile
delinquent film that the patrons ore now Weather; Ten degrees warmer.—Horold Bell, Opera
travel this would please. Played Wed. to Saf.
tiring of. We read and hear about them enough, House, Cooticook, Que. Pop. 6,341.
now we got to look at 'em too. Bet the best audiences
for this type of show are the delinquents them-
FBI Story, The (WB)—James Stewart, Vera Miles.
Murray Hamilton. Here's as fine a movie as you'll
selves and how they must lop them up! Played
every play, but could not sell it. They just wouldn't
Sun., Mon.—^Dove S. Klein, Astro Theatre, Kitwe/- come out. Everyone enjoyed it that sow it; film
Nkano, Northern Rhodesia, Africa. Pop. 13,000.
rental too high for the business it did. Played Sun.,
Mon. Weather: Cold and snow.—Mel Kruse, Pierce
UNITED ARTISTS
Theatre, Pierce, Neb. Pop. 1,250.
Alias Jesse James (UA)—Bob Hope, Rhonda Fleming,
Wendell Corey. Here's the best "Hope" that Horry Bellovcr, Felipe Pazos. The superb Spencer
Old Man and the Seo, The (WB)^Spencer Tracy,
we hod in a long time. Played with "Hove Rocket, Tracy in a superb Hemingway story. Not too many
Will Travel." Played Fri., Sat., Sun. Weather: Fair. cowboys ond original Americons out to see it, but
J. Wilmer Blincoe, Twilite Drive-In, Central City, the program was well liked by all who ventured out
Ky. Pop. 4,1 10.
into the cold. Played Sun., Mon. Weother: Cold.
Carl
Gunfight of Dodge
W. Veseth, Villa Theatre, Molta, Mont. Pop.
City (UA)—Joel McCreo, Julie
1 ,960.
Adams, Nancy Gates. Just an average horse opera;
nothing to brag about. The actors in this deserve
better things. The color was beautiful. Ployed this
with "Thunder Road" which was the better of the You Can't Go Wrong .
two, Played Thurs., Fri., Sat. Weather: Cool.
Paul Fournier, Acadia Theotre, St. Leonard, N.B.
"It started With a Kiss" (MGM) is olmost
Pop. 2,150.
OS good as "The Moting Game"—and that has
Happy Anniversary (UA)—David Niven, Mitzi Goynor,
Carl Remer Real good! Our folks liked
got to be good! You can't go wrong with this
one, even bucking snow ond rain as I did.
it
and told their friends—so everyone was happy.
HAROLD BELL
Ployed Sun., Mon. Weother: Cold.^-Carl W. Veseth, opera House
Villa Theatre, Malta, Mont. Pop. 1,960.
Cooticook, Que.
Hole in the Head, A (UA)—^Frank Sinatra, Eddie
C
c

"Johnny
author
Opinions on Current Productions
^EATURE REVIEWS
Symbol O denotes color; © ClnemoScope; ff VIstoVislon; S" Supencope; W Natur omo; R ReqolMop*; T Tcrhnlromo For rtory ttrioptU on eoch picture, itt rc-rtnt iM*
manf
iiTiiiers of Kilimaniaio F
Columbia ( ) !ll Minutes
R.ilio:
2.55-1
Kel.
Rugged, rigorous Robert Taylor is no stranger to liighroUing
African adventure—before the cameras, that is.
Nonetheless, seldom if ever before has he had opportunity
to display his cinematic superman -ishness as in Uiis exciting,
missile-paced actioner which Irving Allen and Albert R.
Broccoli fabricated for then- Warwick Pi-oductions. That
it is destined for extended, capacity-audience runs seem.s
a certainty even though the skeptical may term it stiictly
from cornville or a western with giraffes. Action addicts of
all ages—and they represent a dominant percentage of today's
audiences—will love it and exit from tlieatres shoutmR
its praises as a must-see attraction. The film's exploitable,
busine.ss-guaranteeing, spectator-pleasing assets are legion.
There are sincere perfoi-mances by Taylor and an excellent
supporting cast—mostly British, augmented by hundreds of
native extras—in which Anne Aubrey iwho looks like Shirley
MacLainei supplying the romantic interest, and Anthony
Newley, furnishing the tension-relieving comedy content,
are outstanding. The photography is breathtaking in Cinemascope
and Technicolor of African backgrounds. John R.
Sloan produced. Richard Thorpe dii-ected—creditably in both
instances.
Robert Taylor, Anthony Newley, Anne Aubrey, Gregoire
Asian, Allan Cuthbertson, Martin Benson.
o
The Uniorgiven
F
Ratio:
2 551
Westtrn Drama
Panaiiiifn '•}
United Artists 16010) 125 Minutes Rel. April '6U
A big-.sprawling western laid in the .southwest shortly
after the Civil War, this Hechl-Hlll-Lancaster production
has been endowed with every Intfrcdient to insure strong
boxoffice appeal. It's a block-buster In every sense of the
rieltk
n, K^ word. The star power includes Burt Lancaster teamed
-• with Audrey Hepburn, in her first since the acclaimed "The
Nun's Story." plus Audle Murphy, one of the top action
stars: John Saxon, a big draw with the U'enagers and. for
patrons loyal to silent-days stars. Lillian Gish and Charles
Bickford. Well directed by John Huston, the picture Ls
based on a be.st-.selllng novel by Alan Le May. it has a
magnificent musical .score by Dimitrl Tiomkin and was produced
by James Hill In "Technicolor and Panavlslon in
strikingly pictorial outdoors locations In Mexico. Hasten has
built his plot outlines slowly but steadily with the early
.scenes concentrating on the development and background
of two closely-united cattle-raising families In the Texas
Panhandle. The picture's later action highlights Include a
thunderingly realLstic cattle di-ive. a fear.some hanging and
the climactic Indian battle to reclaim a kidnapped girl
from the family that raised her as white.
chai-ming and natural.
Miss Hepburn is
Burt Lancaster, Audrey Hepburn. Audie Murphy, John
Saxon, Lillian fJish, Charles Bitkford. Albert Salmi.
'imerJ
Man on a String "P Rj
L l.f
Ratio:
1.S5-1
Drama
Columbia { ) 92 Minutes Rel. May '60
Here is the almost unbelievable story of an American—
well-known motion picture producer, by the way—who at
constant risk to his life ferreted out Soviet secrets for the
U. S. while posing as a spy for the Soviet Union. Adapted
in part by John Kafka and Virginia Shaler from "Ten
Yeare a Coimterspy," the book by Boris Morros. it describes
with power a series Off events which, previously reported in
the newspapers, captured the admiration and imagination
of the nation. Produced by Louis de Rochemont, with Louis
de Rochement III and Lothar Wolff as associate producers,
and directed by Andre de Toth. it belongs in the top ranks
of spy stories that have reached the screen. The acting,
with Ernest Borgnine in the role of counterspy, is excellent,
liaving a naturalne.ss that produces a sense of realism in
the midst of sensational developments. All In the cast do
themselves credit, with Kerwin Mathews coming m for
second mention. In furtherance of the plot, there are interesting
scenes of life in Berlin and Moscow. At times,
the device of nan-ation is employed to advance the plot,
but the film can by no means be considered in the documentary
class. It is too exciting.
Ernest Borgnine, Kerwin Mathews, Colleen Dewhurst,
Alexander Scourby, Glenn Corbett, Vladimir Sokoloff.
Senr,
1,000,
Adventure Comedy
The Boy and ihe Pirates F l%\ Percettovision O
United Artists (6011) 83 Minutes Rel. April '60
Exhibitors and Parent-Teachers grouf)s who have been
decrymg the dearth of pictures designed to appeal to the
youngsters should rejoice at Bert I. Gordon's adventure
comedy about an 11 -year-old boy's dream about Blackbeard.
the pirate. The picture Is in Eastman Color and in Perceptovlsion,
which is Gordon's patented process for special
effects such as a tiny genie emerging from a bottle. This
is ideal Easter or holiday fare, especially in neighborhood
houses where the kiddies abound. Although, it has only
mild draw for adult patrons (Murvyn Vye is the only familiar
player I, they won't be bored. Produced and directed
by Gordon from a story by Lillie ^payward
i
of "The
Shaggy Dog") and Jerry Sacklie^n. the plot is wholesome
stuff, without great violence or brutality, but it is imaginatively
presented from the boy's point of view. There is absolutely
no romantic interest, unless you count a ten-yearold
gu-1 who annoys the boy in real life and later appears
as a Dutch girl in his pirate days' dream. Charles Herbert.
currently in "Please Don't Eat the Daisies." gives a natural
portrayal of the juvenile hero, but Susan Gordon is more
convincing as the little American gii-1 than as the dream
heroine. Vye blusters and roars effectively as Blackbeard.
Charles Herbert. Susan Gordon, Mun-yn Vve, Paul
Oiiilfoyle. Joseph Turkel. .\rchie Duncan. Than Wyenn.
li=^
Private Property A
Ratio: Drama
1.S5-1
Citation Films 79 Minutes Rel.
Originally made by producers Stanley Colbert and Leslie
Stevens as an experiment to teach them the intricacies of
motion picture production, this film is significant in its
carefully detailed design. It was brought in for under
$60,000 and the fini.shed product succeeded in getting the
young team a multiple-picture pact with 20th Century-Fox.
Their first effort, however, is being distributed by Citation
PUms as an initial art house attraction and later general
release, following a pattern set earlier by Continental with
"Room at the Top." Because of its frank stoi-yline and
dialog, the fiUn did not get a Code seal, a fact that will
do much to limit its playing possibilities, however. Stevens
directed strongly from his own screenplay. The story concerns
basic sociological implications which may not come
over to all patrons, but the constant shock value and intensity
of design should maintain interest throughout. It
is not the usual commercial American film and regardless
of its quality production values, it seems too strong a conception
for the screen. Tlie story is guilty of conveniences,
besides, that may be credible but are sometimes questionable.
Performances by Corey Allen and Kate Manx, the latter in
her debut, are excellent.
Corey Allen, Warren Oates, Kate Manx, Robert Wark,
Jerome Cowan.
The Poacher's Daughter
Ratio:
Comedy
1.66-1
Show Corp. of .\merica 74 Minutes Rel.
A pleasant, inconsequential comedy laid in i-ural Ireland.
this Emmet Dalton production filmed entirely on location in
that picturesque country is limited in U. S. appeal to a
few art houses or in neighborhoods where Irish -American
patrons abound. The only marquee name is Julie Harris.
stage star who made "East of Eden" and a few other pictures
but has more recently been acclaimed for her TV
portrayals in "A Doll's House. " Belinda." "Ethan
Frome," etc. Miss Harris, who is captivating as a determined
village girl, affects only a slight brogue but many of
the others, all members of the famous Abbey Theatre,
speak a thick Irish dialect not always understandable to
American eara. Based on George Shell's stage classic. "The
New Gossoon." tlie screenplay by Patrick Kirwan and
Blanaid Irvine has many amusing moments, some bordering
on the slapstick, and director George Pollock maintains a
fairly fast pace throughout. Miss HaiTls and Tim Seely.
who plays an irresponsible youth, take care of the young
romantic chores capably, and Maire Kean and Eddie Golden
contribute fine portrayals but Han-y Brogan. as the
wily old poacher, and Brid Lynch, as a kitchen maid, overplay.
Produced by Robert S. Baker and Monty Berman.
Julie Harris. Tim Seely, Harry Brogan. Maire Kean,
Kddie Golden. Philip OFlynn. Brid Lynch.
F
The reviews on these pooes moy be ffled for future reference in any of the following woys: (1) m ony rtondord thrce-rins
loose-leaf binder; (2) Individually, by company. In ony stondord 3x5 cord Index file; or (3) In the BOXOFFICE PICTURE
GUIDE three-ring, pocket-size binder. The latter. Including o year's supply of booking and doily business record sheeH,
-.ov be obtoined from Associated PuWieotlont, 825 Von Brunt Blvd., Konsoi City 24, Mo., for SI. 00. postogo poid.
2414 BOXOFFICE BookinGuide April 11. 1960 2413

. . She
nriYnmr'P n- A rMrogress and Lived for Liove . . . An Exciting
Action Adventure in African Jungles.
<
THE STORY: "The Boy and the Pirates" (UA)
Charles Herbert, an ll-yeai--old boy livii^ on the New
England coast, plays on the wreck of a wooden sailing vessel
and dreams of pirates, to the disapproval of his pai-ents.
Charles picks an odd-shaped bottle out of the water and,
when he drops it, a tiny genie appears and transports the
boy to Blackbeard's pirate slnp. The genie is invisible to all
except Charles, but Blackbeard makes him his cabin boy
and he takes part in the ph-ate battles with an EngUsh
frigate and then with a Dutch ship. Chai-les helps to rescue
a little gu-1 from the Dutch ship and the two become fast
friends. Determined to get back to New England before the
genie's seven-day charm Is up, Charles and the girl plan a
faked treasure map which makes Blackbeard change his
course. Another sea battle with a British ship and the
genie's attempts to keep: Jharles away from New England
take place before the boy gets back home and awakens on
the sand near his parents' home.
EXPLOITIPS:
To attract youngsters, stress the pii-ate story by dressing
a ballyhoo man and the ushers in pirate costume with a
black eye-patch. Give prizes for best pu-ate costumes.
CATCHLINES:
TlirUl to the Adventui'es of Blackbeai-d's Pirate Ship
FUmed in Color and Pei'cepto\ision ... A Young Boy Fights
the Pii-ates and Sails the Spanish Main.
,. Ar
Astrt
THE STORY: "IVIan on a Stringr" (Col)
Grateful to the Busians for freeing his father, Russianborn
El-nest Borgnlne carelessly aids their spies In the U. S.
by introducing them to prominent people. Confronted by
Central Bui'eau of Intelligence agents, he seeks to atone for
Ills actions by becoming a counterspy. Tire Russians still
believe he is one of them. Borgnine is ordered to move his
film company to Berlin, then tricked into going to Moscow.
While tliere, he leai-ns tire identities of spies en route to
the U. S. Barely escaping with his life, he reports back to
the U. S. in Berlin.
EXPLOITIPS:
Tie in with a bookstore display of the Boiis Morros book
and with stores selling tape recordei-s and any other gadgets
1 i r that could be used by spies. Advei-tise appeals to parents
to bring their teenage children to lear-n the stoi-y of true
love of counti-y.
.iddii
^^g
CATCHLINES:
Stai-tling Stoi-y of a Counterspy "Who Blew the Lid Off
Soviet Espionage . . . True, 'Vivid Story
Greatest of America's Modem Spies . . .
of Boris Morros,
True Story of the
Salvation of America from a Soviet Plot.
(T
THE STORY: "The Poacher's Daughter" (Show Corp.)
Maire Kean is about to turn over the fann owned by her
late husband to her only son, Tlin Seely, an irresponsible
youth who bets on the horses and buys a new motor-bike
to race around the counti-y. Although JuUe Harris, daughter
of Hari-y Brogan, a crafty old poacher, is in love with
Tim, he becomes innocently involved with the j'oung daughter
of a horse-dealer, who suspects the worst. Meanwliile,
Brogan has been romancing Brid Lynch, a kitchen maid
with some savings. But Julie takes matters in hand, saves
Seely from his pursuer and wins him for herself. Maire
then turns over the farm to Seely and Julie, but Brogan
loses Brid to the horee-dealer, who tmtis out to be her
long-lost sweetheart.
EXPLOITIPS:
To Interest Irish-Americans, as well as lovei-s of fine acting,
stress the fact that this was entii'ely filmed in Ireland
with the famous Abbey Theatre players. Julie Harris, who
made "East of Eden" and "I Am a Camera" in films,
toured all the U. S. key cities in "The Warm Penin.sula"
last season and has starred in such TV shows as "A Doll's
House" and "Johnny Belinda."
CATCHLINES:
Julie Han-is Is a Peach of a Poacher's Daughter in a Gay
Stoi-y of Rustic Elrin . . . The Abbey Theatre Players of
Dublin in a Mei-ry Irish Farce . Was Only a Poacher's
Daughter But She Stole All Men's Hearts.
THE STORY: "Private Property" (Citation)
Corey Allen and WaiTen Gates, two "beatnik" types, hitch
a ride with salesman Jerome Cowan. Spotting Kate Manx
In a Coi-vette, they force Cowan at knifepoint to follow her,
with Allen promising to get her as Ills companion's fii-st sex
partner. He poses as a gardener to gain entrance to her
house, finds she is sexually stai-ved because her husband is
more interested in business, and eventuaUy wins hex friendship.
At a little party he gets her diiink and .she submits to
his advances. He carries her to the empty house next door
where he gives her to Gates, who is unable to go tlu-ough
with the act. This so angers Allen that he tries to murder
her, is stopped by Gates w-hom he kills, and then finally
gets killed himself when her husband comes home at the last
moment.
EXPLOITIPS:
Publicize the film as the American New' Wave. Point out
that Stevens is a top Broadway autdior, who wrote "Tlie
Marriage-Go-Round" and others. Tie-in with the Coi-vette
car, and with swimming pool manufacturers, using stills of
Kate Manx at poolside.
CATCHLINES:
A Shocking Expose of "Beatnik" Tactics .
of tlie
^'g(_ Most Shocking and Frightening Films to Come Out of
Production . Most Open Discussion of a
St.
'
Sex Pattern to Be Shown on the Screen.
(L

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'
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prES: 15c per word, minimum SI. 50. cash with copy. Four consecutive insertions lor price
three. CLOSING DATE: Monday noon preceding publication date. Send copy and
• answers to Box Numbers to BOXOFFICE, 825 Van Brunl Blvd.. Konaas City 24. Mo. •
POSITIONS WANTED
llonager, thoroughly experienced. Conand
dnve-in. Employed East
'
zst. Age 40. Boxollice. 9040.
rojectioniat: Thoroughly experienced in
phases 70/35mm equipment in conven-
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manent employment. Reliable, sober
dependable. Good references. Will
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•lOJectioniBt. Janitor and Maintenance
Twenty-tive years experience, sober,
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Not alraid to work. Go anywhere.
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:w manager of small town thecrtre. Pre-
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HELP WANTED
'rojeclionials wanted for drive-in opt
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'lonagers and Asst. Managers wanted
and indoors. "Working manc;rs"
only considered. Good character
good references required. Apply
C(l
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\asistant Manager: Indoor first run
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BUSINESS STIMULATORS
[tingo. more actionl $4.50M cards. Other
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