Boxoffice-April.25.1960

APRIL 25. 1960
TuAe Of ~ine n/i&tc&rv HctuAe yn^Acd^
$10,000,000 IN NEW INDOOR THEATRES ANNOUNCED
Upswing in Construction Includes 22 Projects Announced Since January I
Sfory in This Issue
An architect's sketch of the $500,000 theatre to be built in Levittown, N.J., by Melvin Fox, New Jersey circuit operator.
Oou pofttogc potd ot Konsot Oty, Mo
•d w*«l>iv at lii Van Bnxit Blvd . Karv
City, Mo Subftcriphon rotat S*ctiona4
t3.00 p«r year, Notiooal Ectition, 17.50
IkTIONAL EXECUTIVE EDITION
lk« Satlitnti Man fmn •< AH Ulliani
PARTNERS
—An Editorial
Page 7

THE SCREEN'S /^NEXT GIANT...
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A GIANT AMONG
MEN IN A
GIGANTIC SPECTACLE!
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GIANT THRILLS! Beautiful gB, a living battle-rf t*
Scythe-wheeled chai'iots against naked heroism! le
Olympic hero and the fiery girl he tamed! Hordes of brtp
invaders by land and sea! Pagan revels, dervish danca,
mighty athletes in savage combat! Underwater attack »n

tABJITMOM
STEVE
REEVES'
LATEST AND
GREATEST!
You haven't seen anything
yet! Storming
across the Giant Screen
with massive eye -filling
wonders, M-G-M brings
you this Giant Spectacle,
greatest of its kind! It has
everything to
thrill,
amaze and enthrall
movie audiences. Everything
is
in GIANT size,
including the promotion!
METRO -GOLDWYN- MAYER
Presents
STEVE REEVES
Star of "Hercules" and "Goliath" as
THE
CANT ACTION! In a land of sinful pleasures he
Tilies his GaUant Hundred to defy the cruel invaders.
sof^n trembled before the fuiy of his naked strength,
Imen hungered for the embrace of his powerful arms.
IN DAZZLING COLOR
with
MYLENE DEMONGEOT
DAMin A DflPPA . IVO GARRANI PHILIPPE HERSENI
UMIiIlLM KUUUn sercio fanioni »lberio lupo
^«-'S BRUNO VAILATI
"""^JACQUES TOURNEUR
EASIMANCaOR DtM.SCOPE ' ATitaDusCalaluU'ProiluctiCn

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m
AT THE BOXOFFICE
The 68th Street Playhouse went first-run with this great
attraction. These were the sensational results!
NEW YORK OPENING SMASHES 45 YEAR RECORD!
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r;ql.OZM»Ni
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Here are the KING-SIZE raves!
OF ALL FILMS AVAILABLE THESE DAYS, THIS IS THE ONE YOU SHOULD NOT MISS!
Really fits the phrase, the 'family picture', for it will gladden any audience from four to
104 — and at all levels of sophistication!" -Paul v. Beckley, New York Herald Tribune
«!I,S'I>
UPtK
MM
«( ittrtii
: 11, I
St'iltl
' * 1
ESrtl
"THE WONDERFUL JOY THAT SURGED
IN MOVIES, SURGES AGAIN! Flavorsome,
rich, charming! GLADDENS THE
SPIRITS OF THE VIEWER WITH A PRIS-
TINE AND WHOLESOME DELIGHT!
HERE'S A TOAST TO THIS SORT OF
COMEDY!"—Bos/ey Crowther, The New York Times
"Priceless from the point of view of
either historian or movie lover!
YOU'D BETTER GO BECAUSE THEY
DON'T MAKE PICTURES LIKE THAT
ANYMORE!" -Justin Cilberf, New York Mirror
;-..iS.im
( TiEirii
t-w,
'PRICELESS! PURE EXCITEMENT! IT'S
FANTASTIC THE GENIUS THAT WAS PUT INTO
THESE MOVIES! if you don't die laughing,'WHEN COMEDY WAS KING' will give you
something to talk about and chuckle over for days to come\"—Wanda Hale, New York Daily News
"GLORIOUSLY FUNNY! A hilarious
string of comedy cameos! All the
charm of nostalgic, bolstered by THE
LOUDEST LAUGHS AVAILABLE
AROUND TOWN!"
-Allan Cook, N.Y. World-Tehgrom
"WONDERFULLY ZANY! OUT-
STANDING! GREAT FUN! THE
MOST HILARIOUS MOVIE MO-
MENTS IN TOWN!"
— Rose Pe/sw(ci, N. Y, Journo/ American
"HIGHEST RECOMMENDATION!
HILARIOUS! IT WILL LEAVE YOU
HELPLESS WITH LAUGHTER!"
— Jesie Zunser, Cue Mogozi'ne

f Francisco:
. Telephone
-iw iuiuM.i .twn ri'ctj4/ie //id^UPi//
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1
NATIONAL FILM WEEKLY
Uhhed in NInt Sectlenml EAUons
BEN SHLYEN
tor-in-Chief
and Publisher
lALD M. MER5EREAU, Associote
Publisher & Generol Monoger
HAN COHEN. .Executive Editor
E SHLYEN. . . .Managing Editor
,H FRAZE Field Editor
STEEN Eostern Editor
N SPEAR Western Editor
THATCHER . . Equipment Editor
(RIS SCHLOZMAN Business Mgr.
lotion Officn: 825 Van Brunt Bird.,
Clly 24, Mo NathMi Cohen. Kite
Editor: J&ae ShLven. Muinfrine
xt\ Morris Sfhlozman. Btr«lness Man-
Iliisiti Frnif. Field Editor; I. L.
er, Kdltor Ttie Modem Theatre
L Telephone Cllestniit 1-7T77.
Ill Offices: 45 nodtefeller Plata.
Tork 20. N. Y. Donald M. Mer-
, Assoclale Piiblbher 4 General
at; Al Slcen, Ea.'stern Editor: Carl
Equipment AdvertLslng. Telephone
IB S-6ST0.
ral Offices: Editorial—920 N. Mich-
Are.. Chlcnp) 11. 111.. Prances B.
Sfperlnr 7-397S. Adver-
—.15 East Waeker T)rlte. Chicago 1.
Ewlnc Iliitohlson. Telephone ANd-
3-3042.
Icm Offices: Editorial and Film Adrer-
%-f.k 04 Ilollynood Bird . Hollywood
Calif. I^an Spe.v. m.inaEer, Tele-
« nOIISTtood 5-1186. Equipment and
mm Advertising—872 8. Lafayette
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Ion Office: Anthony Griraer, 1 Wood-
Way. FInchley. No. 12. Telephone
imslde 6733.
MODERN mEATRE Section b toed
In the first Issue of each nionth.
Martha Chandler. 191 Walton NW.
.: J. 8. Conners. 140 Slate St.
Jnore: George Browning, Stanley Thea.
Frances Harding. HU 2-1141
riotle: Blanche Carr. 301 S. Church
ibinall: Frances Hanford. CNIverslty
T180.
Hand: Elsie Loei, Falrrooimt 1-0046
nnbus: Fred Oestrelcher, 646 Rhoades
lace.
as: Mable Culnan. 5927 WInton.
ret; Brace Marshall. 2881 8. Qierry
Tfay.
I Moines: liiiss Schoch. Reglster-Tribnne
roll: H. F. Beves. 906 Foi Theatre
Idg.. woodward 2-1144.
tford: Allen M. WIdem. CH 9-8211.
ivllle: Robert Cornwall, 1199 Edgerood
Are.
s: Null Ad.ims. 707 Sprtog St.
iml: Marth.'j Liimmus. 622 N.E. 98 St.
aukee: Wm. NIcol. 2251 S. Layton.
polls: Donald M. Lyons, 72 Clen-
'ood
Are.
jt Orleans: Mrs. Jack Auslet. 2268H
;?t. Claude Are.
Jahom.i City: Sam Brunk, 3416 N. Vlr-
•«ila.
a: Irving Baker. 911 N. 51iit St.
burgh: R. F. Kllngensmlih. 516 Jean-
Ste. Wininsburg. CHurchlll 1-2809.
"tland. Ore.: Arnold Marks, Journal.
nee. R. L: 0. Fred Alien, TS
St.
Iionis: Dave Barrett, 5149 Rosa.
1 Uke City: H. Pearson, Deseret News.
Dolores Banisch. 25 Tay-
St., ORdway 3-4813; Advertising:
Jerry Nowell, 355 Stockton St., YUkon
2-95^7.
.shlncton: Charles Hurley. 203 Bye St.,
N. W.
In
Canada
'inlfMl: Room 314. 625 Belmont St.,
IJtdes
Larochelle.
I John: 43 Waterloo. Sam Babb.
ronto- 1675 Bayrlew Are.. WHlowdale.
Om. w. Gladlsh.
ncouver: 411 Lyric ITieatre BIdg. 7B1
Granville St., Jack Droy.
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Member Auilit Bureau of Circulations
eond Class postage paid at Kansas City,
Sectional Edition. $3.00 per year.
itknal Edltloo, $7.50.
P R 1 L
J. 77
25, 19 6
No. 1
WO MINDS with but a single
thought— for the best interests of this business
would seem apt to describe the use of the word
'"partners" in statements made recently by a
distribution head. Spyros P. Skouras, president
of 20th Century-Fox, and an exhibition executive,
Robert W. Selig, executive vice-president
of National Theatres and Television
"PARTNERS"
Corp.
Said Mr. Skouras: "The prosperity of motion
picture theatres—all of them—is indispensably
and inseparably linked with the prosperity of
this company. We consider exhibitors more than
just customers; we accept them as partners in
a mutual all-out drive to make the 1960s the
most prosperous era in the annals of theatre
motion picture presentation."
Said Mr. Selig: "We must consider producers
and distributors as our partners. It is they who
furnish us with the product we need to operate
our theatres and we owe it to them to exert our
very best efforts to make their investments in
that product profitable."
If such consideration, each for the other,
could spread and permeate the greater part, if
not all, of production-distribution and exhibition,
there would be no limit to the heights to which
this industry could rise. Similar attitudes have
been evinced before but the much-desired objective
has yet to be achieved. Perhaps the climate
for carrying this forward has now reached a
more favorable stage than ever before. Perhaps
its beginning could be firmly set by some extraordinary
exemplification that would take root
and spread. Certainly, this would result in
achieving the unitv that so many recognize as
this industry's great need.
In the mutuality of purpose which the "partnership"
would achieve, Mr. Skouras sees the
perpetuation of progress by the industry as a
whole. And he is carrying out his beliefs therein—that
this calls for "supply of the means that
will enable not only the larger key-city theatres,
but EVERY motion picture to continue to operate."
Accordingly, Mr. Skouras announced
that 20th Century-Fox this year will make available
the largest number of feature pictures it
has ever made bookable in a 12-months' period.
And that has been followed by announcement
of still another increase in 20th-Fox product
for the year
On the Bright Side
The latest findings in Boxoffice's continuing
survev of theatre construction provide additional
cause for optimism over the future of
this business. The trend that took on new life
in 1959 is moving ahead at a steady and quickening
pac€ that certainly serves to disjjel the
allegations, mainly by outsiders, that this is a
"dying" business. Far from it. and on a variety
of counts. For example:
In the first 15 weeks of this year (from
January 1 through April 15), 22 new indoor
theatre projects, representing an estimated investment
of $10 million, have been announced.
The costs of these projects range up to SI. .5
million and they add a total 2.3.000 seat*. This
new construction is at a much faster pace than
in 1959, when .35 new indoor houses were reported
for the entire year.
In addition to the foregoing 22 new projects,
there are five new theatres commencing operations
in I960 that were not included in the
construction reports for 1959. Among these are
the new Hellman Theatre, a half-million dollar
project, which will open in .\lbany. N. Y., on
April 27— -the first new indoor theatre in that
city in 30 years; and a
1,300-seat luxury theatre
in Miami, Fla., for Wometco Enterprises.
It is noteworthy that virtually every announcement
stresses "luxury" factors of the new houses.
The trend includes smoking loges, luxury seating
and the spacing of chairs on 42-inch centers,
party and cry rooms, attractive contemporary
styling of exteriors and interiors. And 70mm
projection equipment also is prominent in the
plans.
Significant is the fact that about half of the
new houses are going into shopping centers and
new housing developments. With such projects
continuing a trend that is keeping pace with
population shifts, as well as the so-called "population
explosion." such areas provide abundant
and growing new fields for new theatre construction.
In many big cities and their suburbs,
there are numerous sections whose populations
are sufficient to warrant and support a fairsized
theatre. As evidence of this, some of the
new building above-referred to has occurred in
such areas. L nderstandably. seasoned theatre
operators have moved cautiously, awaiting sufficient
improvement in conditions, to make
doubly sure of success before undertaking such
projects. Meanwhile whole new municipalities
have popped up around the country, without
a theatre in their en\nrons. The time seems to
be at hand for a further look into such situations,
especially the new heavily built-up housing
areas that have lain dormant for some time.
In addition to the upbuilding of new theatre
outlets, the modernizing, refurbishing and reequipping
trend continues on the upswing. Exhibitors
report that this activity has stirred newpatron
interest and, while not minimizing the
attraction-value of good pictures, they inform
that the new decor and improved comfort facilities
are reviving the glamour appeal of
moviegoing.
.A.S Billv Sunday used to say, "Brighten the
corner wherever you are"—and it'll brighten
up your business.
{JL^ /^iJLi^t^^

RECORD 5-6 RELEASES A MONTH
SET BY FOX FOR REST OF 1960
The Year's Total of 55
Is an Ail-Time Mark
For the Company
NEW YORK — Twentieth
Century-Fox
has assembled "the greatest 26-week release
schedule in its history," according to
Alex Harrison, general sales manager, who
outlined and gave the titles of the 55 productions
for the year 1960, an increase of
three over the previously announced 52 for
the year.
FIVE ARE FOREIGN-PRODUCED
Harrison said that five, and in many
cases six, features will be available to exhibitors
each month from May through
December, establishing a new record. Five
of the top-budget pictures were produced
in foreign countries with important stars
"Austerlitz," a CinemaScope and De Luxe
Color spectacle filmed in three languages,
English, Italian and Spanish, starring Rossano
Brazzi, Leslie Caron, Jack Palance,
Vittorio DeSica and Martine Carol; "Salammbo,"
starring Jacques Sernas and Edmond
Purdom: "Aphrodite," starring
Belinda Lee and Jacques Sernas: "The
Millionairess," starring Sophia Loren, and
"Oscar Wilde," starring Robert Morley and
Ralph Richardson.
In addition to three releases in January,
three in February, four in March and
three in April, the 20th-Pox schedule for
the balance of the year will be as follows:
May— "Flame Over India," in Cinema-
Scope and color, starring Lauren Bacall
and Kenneth More: "Valley of the Redwoods."
with John Hudson and Lyn Bernay,
and Darryl F. Zanuck's "Crack in the
Mirror," starring Orson Welles, Juliette
Greco and Bradford Dilman: as well as
the rerelease of "David and Bathsheba,"
starring Gregory Peck and Susan Hayward:
"The Idiot." the U.S.S.R. Cultural
Exchange film, and "Oscar Wilde."
June — Elia Kazan's "Wild River,"
stan-ing Montgomery Clift and Lee Remick:
"Bobbikins," starring Shirley Jones
and Max Bygraves: "Operation Amsterdam,"
starring Peter Finch and Eva Bartok:
"12 Hom-s to Kill," with Nico Minardos
and Barbara Eden, and "September
Storm," starring Mark Stevens and Joanne
Dru.
'STORY OF RUTH' IN JULY
July—Samuel Engel's "Story of Ruth,"
with Elana Eden. Stuart Whitman, Peggy
Wood, Tom Tryon and Viveca Lindfors:
"The Lost World," starring David Hedison,
Jill St. John. Fernando Lamas and
Michael Rennie: Mark Robson's "Prom the
Terrace." starring Paul Newman, Joanne
Woodward and Myrna Loy; "One Foot in
Hell," starring Alan Ladd and Don Murray,
and "Trapped in Tangiers."
August— "Murder, Inc.," starring May
Britt and Stuart Whitman: "The 39
Steps," starring Kenneth More and Taina
Elg: "Young Jesse James" and Jerry
Wald's "Let's Make Love," starring Marilyn
Is
One of Majors Selling
Its Post-1948 Library?
NEW YORK—Is a certain major company
about to unload all or a portion of
its post-1948 library to television?
That was the buzz in trade circles here
this past week, but nobody could single
out the company that might be involved.
Every guess named one or several of the
ten larger distributors—but in each case,
a spokesman or an unofficial spokesman
for each distributor denied all reports.
Theatre Owners of America does not believe
that a sale to television is imminent,
although the situation could change. The
association gives four major reasons why
it does not believe that any company will
take such a step at this time and it lists
the reasons as follows:
1. No film company currently is in such
a bad economic condition that it faces any
immediate stockholder pressure to sell its
library.
2. Every film company president has
Monroe, Yves Montand and Tony Randall.
September— "High Time," starring Bing
Crosby, Fabian, Tuesday Weld and Nicole
Maurey: "Upstairs and Downstairs," with
Mylene Demongeot; Jerry Wald's production
of D. H. Lawrence's "Sons and
Lovers," with Dean Stockwell, Mary Ure,
Trevor Howard and Wendy Hiller: "Legions
of the Nile" and "The High-Powered
Rifle."
AB-PT Net Sets Record;
Theatre Revenues Up
New York—Estimated net operating
earnings of American Broadcasting-
Paramount Theatres for the first 1960
quarter increased 44 per cent over
those of the like quarter of 1959 and
set a record, it was reported this week
by Leonard H. Goldenson, president.
Earnings reached $3,336,000, or 80
cents a share, compared with $2,313,-
000, or 54 cents a share, in the first
1959 quarter.
Goldenson attributed the increased
earnings primarily to the ABC broadcasting
division. However, he said that
other operations were also ahead, including
theatres, which continued to
show improved results. Among the
fine pictures being currently shown,
he said, were "Visit to a Small Planet,"
"The Fujritive Kind," "The Unforgiven,"
"Please Don't Eat the Daisies,"
"Can-Can," "The Snow Queen" and
"Adventures of Huckleberry Finn."
told TOA that he has no immediate plans
to sell or lease any post- 1948 product.
3. Every film company was well educated
to the disastrous effect on current
grosses of the mass sale of pre-'48s to TV,
and, as a matter of sound business, would
seek to avoid any similar mass dumping.
4. While the Screen Actors Guild will not
reach into the post-1948s, the directors,
writers and crafts still want a piece of
such sales.
As a safety valve, TOA points out that
the general belief is that if any company
is forced by economics or stockholders to
sell, the sale will be by a year at a time,
instead of its whole library.
TOA estimates that of the approximate
4,000 films released between 1948 and
1960, about 1,300 already have been made
available to free television. The value of
the remaining 2.700 ranges from $300,-
000,000 to $500,000,000.
October— "Austerlitz," "Flaming Lance,"
"The Schnook," starring Noonan and Marshall:
"Desire in the Dust" and "The Captain's
Table."
November— "The Alaskans," with John
Wayne: "The Millionairess," "Desert Attack,"
"Ferry to Hong Kong," starring Orson
Welles and Curt Jui-gens. and a new
Pat Boone picture.
December—Susan Hayward in "Marriage-Go-Round."
"Destruction Test," a
new Elvis Presley picture, still untitled,
and Richard Zanuck's production of
"Sanctuary." "Aphrodite" and "Salammbo"
will be added to the schedule later in 1960.
Throughout the year, "Can-Can" in
Todd-AO will continue to open in roadshow
engagements.
Harrison paid tribute to Spyros P.
Skouras, president, for the leadership demonstrated
so concretely in the setting up
of this unprecedented schedule. He said
that the schedule represented a $63,000,000
production outlay, the greatest in the company's
history.
Toys in Attic' Is Named
Best Play of the Year
NEW YORK—Lillian Hellman's "Toys
in the Attic." Broadway hit. which William
Wyler will produce and direct for the
Mirisch Co. and United Artists release, was
voted "best American play of the year" by
the New York Drama Critics' Circle.
"Five Finger Exercise," British play by
Peter Shaffer, which Frederick Brisson
will produce for Columbia Pictures release,
was named "best foreign play."
8
BOXOFFICE April 25, 1960

dubbed
with
Carolina Exhibitors Find
Reissues Are Profitable
New York—Exhibitors of Nortli and
Soutli Carolina have reported to Theatre
Owners of America that reissues
are doing- exceptionally well in coping
with the product shortage and that the
lower prices generally charged for them
are helping theatres to end up with
a net often better than for new films.
Mrs. Lucille Price, executive secretary
of the TOA affiliate, has reported
good results from "Samson and Delilah,"
"Toko-Ri," "Country Girl" and
"Jailhouse Rock."
Resigned Allied Units
Remain Outside Fold
BOSTON—Independent Exhibitors, Inc.
of New England and Allied Theatres of
Western Pennsylvania, regional units
which resigned from Allied States Ass'n,
have failed to accept invitations of the
national board to retui-n to the fold.
The New England board of directors
unanimously turned down the proposal to
reaffiliate while the Western Pennsylvania
unit, after meeting with representatives of
the national association in Pittsburgh this
week, decided to hold off any decision in
the matter.
Norman Glassman, chairman of the IE
board, announced the decision was a unanimous
one. Commenting on the effort of the
national organization to persuade the New
England exhibitors to return to the fold,
he said:
"So long as our board of directors remains
adamant in our decision of last
January to resign from National Allied, a
meeting with the National Allied committee
would appear to be unnecessary.
"At our April board meeting, we discussed
the matter of the overture to us
to rejoin the Allied affiliation, but our
position remains unchanged."
The New England affiliate, along with
the Western Pennsylvania organization,
handed in its resignation after the convention
in Miami Beach last December.
James A. Mulvey Retiring
From His Goldwyn Post
HOLLYWOOD — Samuel Goldwyn has
announced that James A. Mulvey is retiring
as chief executive officer of Samuel
Goldwyn Productions, effective June 30,
but would remain as a limited partner in
the company and be available for consultation
on financial and policy matters.
Douglas Netter, who has been with the
company since 1958, will take over supervision
of distribution for Goldwyn.
Cooper to Star in Three
NEW YORK—Baroda Productions has
arranged for United Artists distribution of
three pictures, all starring Gary Cooper,
within the next 18 months. The first will
be "The Short Weekend," to enter production
in Italy about July 1 with David
Miller producing and directing from the
novel by T. S. Strachan.
50 Features on 1960 Schedule
Majors Taking on More
Foreign-Made Product
NEW YORK — Importation of foreign
motion pictures has increased more than
700 per cent in the last ten years and is
continuing on the upswing.
Exhibitors who a few years ago wouldn't
give a foreign-made picture the benefit of
a Wednesday night lower-half-of-the-bill
date today are playing foreign-produced
features in dubbed versions, making money
on them, and in some instances probably
unaware that the films came out of an
overseas studio.
Ten years ago, the major companies
could offer less than a dozen foreign-made
pictures. The rest came from independents.
Today, the majors, collectively, have close
to 50 features of that calibre in their 1960
lineups—and the fact that the foreign
films are now being handled by major distributors,
rather than small and unknown
independents, seems to have given them
status in the eyes of U. S. exhibitors.
In 1929, American companies, major and
independent, brought in, roughly, 125 pictures
from overseas producers, most of
them with foreign-language dialog and
superimposed English subtitles. By 1959,
the number of foreign productions available
topped 800, although many of these
had been carried over from previous seasons.
CAN EXPECT A FLOW
This year, U. S. exhibitors can expect a
flow of strong boxoffice attractions from
foreign lands, expertly dubbed, and offering
names which carry marquee power.
What has caused this steady rise in extensive
foreign film distribution?
Improved production techniques and
better quality of dubbing have been advanced
as partial reasons, along with public
acceptance and the ability of many of
the pictures to return substantial grosses.
Those are said to have been the reasons
that existed a few years ago insofar as the
independent distributors were concerned,
but in recent years the major companies
have been getting into the act.
Thinner production schedules by the
American companies, resulting in fewer
domestic pictures, originally was the main
reason for the companies acquiring foreign
pictures in order to fill out a year's
program. Many of the films were acquired
for distribution to the art theatres, but
when certain pictures showed strength in
regular theatres, the distributors raised
their sights and found additional outlets
for their wares.
The last war's influence on film imports
have had some effect on the situation. In
1939, the year hostiUties broke out in
Europe, American film companies brought
in approximately 275 foreign pictures, the
majors being responsible for at least 20
of them. This was 150 more than were
brought in ten years later, four years after
peace had been declared. Since then, for
all the reasons mentioned, the inflow has
been on the upbeat and this year probably
will see more foreign product, imported
by major companies, being channeled
to regular as well as the art houses.
Considerable credit for the awakening to
the potentials of foreign films is given to
Joseph Levlne who brought in "Hercules"
amid great fanfare and big financial returns.
Warner Bros, handled this one on
strictly a distribution arrangement and
next will release Levine's "Hercules Unchained."
STRIKE SPURS DEALS
Acting on the premise that the Screen
Actors Guild strike might have lasted
longer than it did, several of the companies
acquired pictures from abroad,
mainly British and Italian, in order to
provide theatres with product in case there
was a shortage of domestic fare. Biggest
group went to 20th Century-Fox which,
among others, acquired seven from J. Arthur
Rank. Most of these, if not all of
them, will be aimed at regular theatres.
The possible exception could be "Three
Murderesses," a French film, which probably
will get art house bookings. Biggest
among the others is "Flame Over India,"
strictly for the regulars.
Paramount's biggest entry in the foreign
language field is "Prisoner
i i
of the Volga," Italian, to be followed by
"Head of a Tyrant," also Italian, both of
which will be regular theatre product.
Metro-Goldwyn-Mayer will have five
foreign-product pictures, with the leadoff
release to be "Giant of the Marathon,"
starring Steve Reeves and Mylene Demongeot.
The picture, like all of those starring
Reeves, is Italian-produced, this one coming
from a Titanus-Galatea-Lux combination.
MGM also has made deals for a
French-Italian coproduction. "The Law,"
which stars Gina Lollobrigida and Yves
Montand; a Japanese feature. "The Adventures
of Little Sumarai": a German production
"Such Is My Man" and another
Italian picture. "King of the Buccaneers."
In addition to "Hercules Unchained."
"
Warner Bros, has "Hannibal, Victor
Mature, an Italian film. The company also
has "Malaga," a British film.
ITALUN FILM FOR UA
Another Italian film has been acquired
by United Artists, "Flames Over Pompeii,"
which is based on "The Last Days of
Pompeii." This is strictly a purchase and
was not financed by UA. whose subsidiary,
Lopert Films, has a long list of foreign
product, principally for art theatres.
Universal's current foreign pictures are
"The Snow Queen," Russian, and "The
Cossacks," Italian.
American-International is offering "Sign
of the Gladiator." "Goliath and the Barbarians"
and "Circus of Horrors." among
others from the foreign field. Allied Artists
has "Bluebeard's Ten Honeymoons" as
a British entry. Columbia has several, but
they are films in which the company had
a coproduction arrangement.
BOXOFFICE April 25, 1960

Screen Actors Guild OKs
New Pact With AMPP
HOLLYWOOD—With only
two dissenting
votes, the Screen Actors Guild ratified
the new contract with the Association of
Motion Picture Producers at a mass membership
meeting Monday (18). The action
brought the SAG strilie against the producers
to an official close.
On Tuesday, the Guild's board of directors
sent a full report on contractual gains
to its entire membership, plus a ballot
through which the actors are asked to
approve, as required under the organization's
bylaws, the action of the board.
Highlights of the additional points are
salary increases that go up as much as
81 per cent in certain categories. The pact
also covers actors' work abroad if they are
hired in the U. S., limits photography
and soundtrack of an actor to be re-used
for another film without separate bargaining,
and places tours and personal
appearances in the work-time category.
SAG President Ronald Reagan and
executive secretary John L. Dales discussed
the post- '48 issue—the only one not won
by the guild in its negotiations—to the apparent
satisfaction of the members. Reagan
said that the announcements from
other unions that they would double the
guild's demands could have meant disaster
for some producing companies. "So," he
said, "with an eye on the health of the
industry, we gave up the demand." He
explained, however, that all other guilds
have since declared they would base their
claims on the terms reached by SAG. Dales
commented on the issue by saying the
lump-sum payments by the producers are
not to be considered a trade. He said the
actual amount to be obtained is about 35
per cent of what SAG members would
have received if they had achieved the
6 per cent of '48-to-'60 picture revenues
they asked for. "There are about 2,000
post-'48 films," he said. "Assuming each
brings $100,000 when put on TV, and subtracting
40 per cent for distribution, the
remaining total is $120,000,000. Six per
cent of that is $7,200,000, if and when the
pictures are put on TV. In the deal negotiated,
the producers guarantee $2,625,000.
Add to that about $400,000 for Universal-
International, and we have over $3,000,-
000."
TOA Suggests Meter Use
For Picture Promotion
NEW YORK—The use of a postal meter
instead of postage stamps by Abe Blumenthal
of San Francisco is described in the
current issue of the Bulletin of Theatre
Owners of America. TOA recommends that
others follow the lead of its vice-president
who had an ad slug made for his meter
machine which added to his envelopes the
phrase: "See a movie at your favorite
theatre—tonight !
The ad slug is relatively inexpensive,
costing about $10 for the average machine,
and lasts indefinitely. A call to the Pitney-
Bowes Meter office nearest an exhibitor
will result in the slug being made quickly.
10
Effect of Studio Contracts
On Rentals Worries TOA
NEW YORK—The possible effect on
film rentals of the higher production costs
entailed by new labor agreements between
producers and unions is giving Theatre
Owners of America concern, according to
the latest issue of its Bulletin.
The publication notes that the Du-ectors
Guild of America, although it has not
talked strike, has presented its demands
for a new contract after the existing one
expires at the end of this month. It adds
that "also forthcoming are the lATSE
craft imions, which previously said they
want double whatever the guilds get," and
that "the Writers' Guild strike continues,"
however, without serious effect on the
studios.
It expresses the optimistic hope that
production will resume quickly and that
more product, "though still far from
enough," will be available.
COMPO Witnesses Ready
To Testify on Wage Bills
NEW YORK—Industry witnesses on the
minimum wage bills will appear Tuesday
(3) before the House Labor Subcommittee
in Washington, according to Charles E.
McCarthy, executive secretary of the
Council of Motion Picture Organizations.
Among them will be C. Elmer Nolte jr.
of P. H. Durkee Enterprises, Baltimore, and
LaMar Sarra of Florida State Theatres,
cochairmen of the COMPO National
Minimum Wage Campaign Committee;
Duncan Kennedy of Publix Great States
Theatres, Chicago; John Thompson, drivein
operator of Gainesville, Ga.; Ted Manos
of the Monessen Amusement Co., Greensburg,
Pa.; John Manuel of the Belair
Drive-In Theatre, Churchville, Md., and
Frank Lydon, executive secretary of Allied
Theatres of New England.
Red Skelton Buys the Old
Charles Chaplin Studio
HOLLYWOOD—Comedian Red Skelton
has purchased the Amco Studios, the fiveacre
motion picture lot at Sunset and La
Brea. The lot, headquarters for American
International Pictures, was owned by
Philip Yordan and Milton Sperling's Security
Pictures. Purchase price was reportedly
in excess of $1,000,000.
It's understood that Skelton will operate
under the banner of Skelton and
Luftig Productions, a company he formed
a year ago with his business manager.
Chuck Luftig. The first feature on his
schedule is said to be "Saka San," which
will be filmed partly on the new lot and
partly in Japan.
The property at one time was the location
of the Charlie Chaplin studio, where
he produced some of his biggest hits.
Four Star to Produce
Films for Theatres
HOLLYWOOD—Significant evidence of
an increasing move for more theatre exhibition
of film properties was apparent
in the important midweek revelation that
Pour Star Films, one of the most successful
and oldest producers of television films,
is entering the production of theatrical
motion pictures. It is the first major TV
unit to expand its operation into the feature
film field, reversing the usual trend
that has seen many of the major film
studios going into TV film production from
theatrical foundations.
An immediate contract is to be signed
by Four Star with the Screen Actors Guild
under the new SAG-AMPP settlement
terms to allow them freedom to start the
new activities. The initial feature is expected
to roll this summer, according to
the company's president, Dick Powell.
Four Star's story department has been
kept busy preparing for the entry into theatrical
production during the current slow
TV period and it is planned to have the
entire operation set up to keep employes
working full time on features when the
TV work is slow. Present plans for the
product call for one or two pictures each
year, budgets to be dependent upon the
subject matter involved.
Since Charles Boyer and David Niven
are partners with Powell in the company,
it is expected that properties will be sought
to use their talents, as well as those of
other performers under contract to the
company.
AA Moving Into New Field;
Plan Nontheatrical Films
HOLLYWOOD—Formation of a new division
of Allied Artists Pictures Corporation
to make commercial, industrial and
educational films was announced by president
Steve Broidy this week, as an important
move in the company's diversification
program.
To be known as the Informational and
Commercial Films Division, the new production
unit will have Jack L. Copeland
as its executive producer and will be headquartered
at the studio here, where Copeland
already has set up offices.
Roy M. Brewer has been appointed the
division's eastern representative with
headquarters in the AA New York offices,
165 West 46th St.
Defer Hearing on Seal
NEW YORK—Because of the lack of a
quorum, the Review Board of the Production
Code Administration postponed a
hearing set for Thursday i21> on a Columbia
appeal from the denial of a seal
to "Never Take Candy From a Stranger,"
British film. A new date will be set later.
'Lovers' Ban Upheld
CHICAGO—District Judge William J.
Campbell ruled Monday (18> that "The
Lovers" can not be shown here. His 41-
page opinion sustained the refusal of the
Chicago Censor Board to giant permit to
Zenith International Film Corp. for the
Chicago showing.
BOXOFFICE April 25, 1960
tsms

REPORT TO THE INDUSTRY
$10,000,000 IN NEW INDOOR THEATRES ANNOUNCED
Upswing in Construction Includes 22 Projects Reported Between January 1 and April 15
KANSAS CITY—A renewed interest in
building indoor theatres has been noted
since January 1, with 22 theatres representing
an investment of an estimated
$10,000,000 announced in that period. The
number of new theatres is running well
ahead of 1959 when only 35 new projects
were announced in the entire year.
Not only are established theatremen expressing
their confidence in the future of
exhibition by undertaking the construction
of new indoor projects, but outside financial
interests are putting up millions in
shopping centers and housing developments
which will include motion picture theatre
facilities.
A continuing survey of theatre construction
and remodeling maintained by Boxoffice
indicates that developers of shopping
centers are extremely interested in
establishing movie houses as key units in
their projects. Eight of the 22 theatres
announced between January 1 and April
15 will go up as part of shopping center
projects, and several others will be built
to serve recently developed housing areas.
The movie-theatre-for-shopping-centers
interest extends across the country, from
the Bergen iN. J.) Mall to the Brookhurst
Shopping Center in Anaheim. Calif., both
of which were in the news this week. The
B. S. Moss Circuit announced start of construction
of a 600-seat theatre as part of
the Bergen Mall shopping area at Paramus.
N. J., a deluxe operation which has
been designed by the widely known theatre
architect Drew Eberson. In Anaheim, the
planning commission gave the go-ahead
to Brookhurst shopping center, in which
a 962-seat theatre is to be erected.
In the last week, two major projects
were added to the schedule of new indoor
houses. In Chicago. Raymond J. Marks
and Martin G. Rosenfield, owners of M&R
Amusement Companies, announced construction
of the first new indoor motion
picture theatre to be built in the Chicago
area in the last decade— a $1,500,000.
1,700-seat structure for suburban Skokie.
The theatre is to go up on a seven-acre
This is a sketch of the Tropical Theatre
which MOM Theatres is to build
in Leesburg, Fla.
: April 25, 1960
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A late spring construction start has been scheduled for the Mall Theatre in
the Bergen Mall Shopping Center at Paramus. N. J., which is shown above in an
architects sketch. Builder is the B. S. Moss Circuit: architect, Drew Eberson.
site which will also provide parking for
900 cars. The theatre itself will be 223
feet long and 105 feet wide and will have
an unusual sawtooth design which will
raise the structure's roof from a height of
20 feet at the front to 40 feet at the rear,
in a series of architectural step-ups.
Driving lanes will border the theatre on
three sides, with driving approaches protected
by broad canopies. Like many of the
other shopping center and suburban theatres,
the styling and decor has been created
to blend with the general character
of the area, introducing rough-hewn natural
wood decoration, a sunken rock garden
and a patio coffee lounge.
Another project of the week is a $500,-
000 theatre for the new Levittown iN. J.)
development, a 1.200-seat house to be
erected by Melvin Fox. operator of theatres
in New Jersey and Pennsylvania. It
will have deluxe styling, luxury seating
and 70mm projection—plush treatment
which most exhibitors seem to be providing
their 1960 theatre projects. Almost
every announcement stresses the important
role the luxury approach is to play in the
operation of the theatre.
Although construction forecasts for the
1960s pointed to the Southeast and the Par
West as areas with the biggest potential
for new theatres, it has been the Long
Island strip which has been taking the
honors this year—particularly in the counties
closest to Manhattan, where tremendous
housing projects have been developed.
Amityville, Bayshore, Glen Cove, Massapequa.
and Wantagh are acquiring new theatres.
The Amityville theatre, which Prudential
Circuit has built, will open May 4
with the Chamber of Commerce staging
a big celebration in honor of the event.
In addition to the 22 new theatres announced,
a number of others reported as
under way in the 1959 Boxoffice report
have been opened since the first of the
year—and this week, in Albany, the halfmillion
dollar Hellman Theatre, will be
opened—the first new indoor theatre to be
built in that community in 30 years.
Following is a list of new theatres.
EAST
Amityville, N. Y.—A 1 ,400-seat theotre, built by
Prudential Theatres, will open Moy 4, with the
Chamber of Commerce tieing the opening into a
business promotion campaign. The community will
stage a two-week event to celebrate the opening of
its new theatre.
Baltimore, Md.—The Grant Investment Corp., owners
of a bowling center in the Hillendale section.
lust outside the city limits, onnounced plons to
build on 800-seot theotre obove the existing bowling
Bayshore, N. Y.— Prudential Theotres, octive in the
Long Island sector, commissioned Mourice Sornick,
architect, to prepore plans for a 2,000-seot theatre
to be ready for on early summer opening.
Glen Cove, N. Y.— Ira Miller, owner of one theotre
in this Long Islond community, announced he will
build o second theatre to be commenced when o
number of recommended changes in plons by the
planning commission ore made.
LeviMown, N. J.—Melvin Fox, circuit operator, will
build o $500,000 1
,200-seat theotre, to include
equipment for showing of 70mm films.
Mossapequo, N. Y.— Prudentiol Theatres is expected
to start construction of a theotre on Sunrise Highway
at Oceon Avenue in the next four to six weeks,
to include loges, nursery, and a woll-to-woll screen.
New York, N. Y.—^A new art house, the Sleeker
Street Cinema, was constructed this sprir>g on site of
former Renota Theatre, on off-Broodwoy legitimote
house.
Wontagh, N. Y.—A 600-seat, $350,000 theatre wos
opened by Sidney Sinetor and Cy Frank, odjocent to
the Cherrywood Shopping Center.
Paramus, N. J.—The B. S. Moss Circuit has storted
construction of the 600-seat Moll Theatre at the
Bergen Moll Shopping Center, an intimote luxury
house which will be ready in June.
SOUTHEAST
Bradenton, Flo.—An 800-seat theotre was announced
for the Eastern Shopping Center, located
along the Tomiomi Trail.
Doytono Beach, Fla.—The first indoor theotre to be
built here in 19 yeors will be constructed this summer
ot the Belloir Plozo development by Milton
W. Pepper, developer. It will be a 1 ,200-seat de luxe
theatre with a 62-foot screen.
Leesburg, Flo.—Construction will stort about July 1
on a de luxe 500-seaf house to be known as the
Tropical Theatre. The MCM Circuit is building the
house. Its executives include Hugh G. Mortin sr.,
Hugh G. Martin jr. and Bill Cumboo.
SOUTHWEST
Comanche, Oklo.—Mrs. V. A. Wilkinson Announced
that one of three ovoiloble sites will be used for construction
of a new theatre.
Midland, Tex.—Ground wos broken in March for
Midlond's first new indoor theatre in more than 30
yeors. Howord Hodge is the builder.
MIDWEST
Chicogo—A 1,700-seat theatre, costing $1,500,000,
will be built by Raymond J. Marks and Morlin G.
Rosenfield of the M&R Amusement Companies in
suburban Skokie, odjocent to o shopping center.
Chicago—Morton Fink, land developer, announced
plans for o $25,000,000 shopping center in suburban
Niles, to 'nclude a 1 , 800-seat theatre, with porking
for 750 cars.
Chicogo—The $36,000,000 Morino City development
on the north bonk of the Chicago River, between
State ond Dearborn streets, will include a large
motion picture theatre. Building the huge center
will be the Building Service Employes Union.
Detroit— Plans for o theatre os port of the Northland
Shopping Center were announced, with New
York real estate interests reported finoncing the
project.
Westlake, Ohio— Plans for a $5,000,000 shopping
center at Dover Center announced by Westown
Shopping Center, Inc. include a family-type theatre.
WEST
Anaheim, Calif.— Authorization to build o 962-seat
theatre in the Brookhurst Shopping Center wos given
by the city planning commission.
Glendole, Colo.—The Cooper Foundotion Theatres
will build a million-dollar, 900-seat circular-irvdesign
theatre, designed especially for the showing of
Cinerama productions.
Jeffrey City, Wyo.—The Adoms Theatre was oper>ed
this month by Bob Adams, owner of severol theatres
in this oreo, which is Ihe site of a new uranium mill.
11

MGM Has 6th Straight
Profitable Quarter
NEW YORK — Meti-o-Goldwyn-Mayer,
Inc. experienced its sixth consecutive
profitable quarter in the period ending
March 17, Joseph R. Vogel, president, reported
to stockholders at a meeting Thursday
114).
Despite the impact of strikes by actors
and writers, the company earned 76 cents
per share in the second-quarter period,
raising the total for the first 28 weeks of
the fiscal year to $1.47 per share. In the
28-week period, total company earnings
amounted to $3,739,000 on 2,539,988 shares
of stock. In the same period in the previous
year earnings totaled $4,798,000 on 2,668,-
388 shares.
Vogel pointed out that because of the
strikes, release of available pictures was
slowed down, adversely affecting the company's
earnings from motion pictures for
the period. However, television and all
other company activities showed improvement.
He said that when it became apparent
that production might be halted by a strike,
the company took steps to cushion the effect
of the work stoppage by making reductions
in operating costs and slowing the
release schedule. As a result, flim rentals
were lower in the period than they would
have been otherwise.
Vogel also reported that "Ben-Hur"
would be showing in 75 cities in long-run
reserved-ticket engagements by July.
Loew's Theatres Reports
$996,600 Half-Year Net
NEW YORK—Loew's Theatres had a net
income for the 28 weeks ended March 17
of $996,600, equal to 37 cents a common
share, after providing for income taxes
of $1,236,000 and depreciation of $1,441,-
000, according to Eugene Picker, president.
Gross revenues amounted to $22,259,000.
The net for the second quarter was
$627,200, equal to 23 cents a share.
Since the company did not have an independent
existence until the spring of
1959, there are no figures for the comparable
periods of the preceding year.
'Ten Commandments' Gets
Area Saturation Release
NEW YORK—Regional saturation release
is being given "The Ten Commandments,"
according to George Weltner,
Paramount vice-president in charge of
world sales. He said it will open in more
than 9,000 additional engagements this
month. It has already opened in 265 theatres
in the Atlanta territory. After completion
of the saturation dates, the film
will be withdrawn from U. S. release.
Weltner said it was Paramount's understanding
through contacts with exhibitors
that they intend to charge regular admission
prices during an engagement.
They will tell the public it is "your last
chance to see this great motion picture."
The Cecil B. DeMille spectacle has
played to 51,194,000 persons in the U. S.
since its premiere here in 1956.
Paramount Has Gain
In Its 1959 Earnings
NEW YORK—Paramount has reported
consolidated net earnings from ordinary
1959 operations of $4,410,000, equal to
$2.62 a share on 1,683.598 shares outstanding
January 2. Total consolidated earnings
were $7,519,000. or $4.47 a share, and
included $3,109,000, or $1.85 a share, of income
from special items, representing
profit on disposals of films and investments.
The 1958 consolidated net earnings from
ordinary operations totaled $4,567,000. or
$2.60 a share on 1.755,888 shares outstanding.
Total 1958 consolidated earnings, as
reported at $12,554,000. or $7.15 a share,
included $7,987,000. or $4.55 a share of income
from special items, representing principally
profit on disposals of films and investments.
Consolidated net earnings for the foui'th
1959 quarter from ordinary operations
were $766,000. or 45 cents a share on 1,-
683,598 shares outstanding. Comparative
figures for the same 1958 period were
$760,000, or 43 cents a share, based on 1,-
755,888 shares.
Total 1959 fourth-quarter consolidated
earnings were $910,000, 54 cents a share,
and included $144,000 of income from
special items. These earnings compared
with a net charge of $1,915,000, or $1.09 a
share, for the fourth 1958 quarter due to
yearend adjustments of investments in affiliated
companies.
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In Hollywood April 21
HOLLYWOOD—A two-day meeting of
and
home office executives
was called
Thursday and Friday
(21, 221 by James H.
American International Pictures field
Leon P.
Blender
Nicholson, president,
and Samuel Z. Arkoff,
vice-president.
Leon P. Blender.
AIP vice-president in
charge of distribution,
presided over
the sales-exploitation
session. Attending
were Milton Moritz,
director of advertising
and publicity: Ed Heiber, eastern division
sales manager; Herman Beiersdorf,
southern division sales manager; Ruth
Pologe. eastern advertising and publicity
manager; Spence Steinhurst, southern advertising
and publicity manager: Milton
Overman, midwestern advertising and
publicity manager; and Betty Moos, print
controller.
Several films were screened, including
"Circus of Horrors," "Why Must I Die?,"
"House of Usher" and "The Rough and
the Smooth."
Ben Siegal to
Atlantis
NEW YORK—Ben Siegal. formerly associated
with the Selznick Releasing Organization,
has joined Atlantis Films as
general sales manager.
20th-Fox New Campaign
On 'Bathsheba' in May
NEW YORK—Peeling that "there Is an
untapped audience potential of 35.000.000
moviegoers for 'David and Bathsheba,'
the Biblical epic in Technicolor which was
first released in 1951, 20th Century-Fox
will release the picture in May backed by
"the largest promotional campaign accorded
a super-budget 20th-Fox production
since 'The Robe' in 1953," according to
Abe Goodman, advertising director.
"There is
an entire generation of moviegoers
who have never seen this great film
fare and an entire generation who have
and want to see it again." Goodman declared,
in stressing the fact that its two
stars. Gregory Peck and Susan Hayward.
are bigger names today than in 1951
Miss Hayward having won an Academy
Award for "I Want to Live" in 1959 and
Peck currently starring in "On the Beach."
Stressing the "new image" for what he
called one of the company's all-time top
grossers 'upwards of $10,000,000). Goodman
said he and his department were
responsible for a completely new promotion
campaign for the picture, which will be
nationally distributed in May, starting with
a Los Angeles saturation booking in 35
theatres April 27.
Goodman introduced Martin Michel,
20th-Fox radio-TV director, who presented
the company's new TV trailers, as well as
two sets of new radio spots—one for adults,
which stresses the "adulteress" angle, and
another for the youngsters, which stres.ses
the action and spectacle. Each set includes
10. 20 and 60-second spots, in what the
company calls the "triangulation" pattern.
Michel also introduced the new recording
of the title song, as sung by Dick Haymes
on Decca Records, which is activating a
full-scale national and local advertising
campaign, including window displays,
counter-cards and standees. Sheet music,
published by Lion Music Co. of New York,
is being sent to specialty shops and music
stores.
Max Stein, creative advertising director,
outlined the full-color campaign to attract
all segments of the motion picture audience
through newly-developed sales-promotion
ads, which will precede and accompany
screenings in key cities.
Will Compete at Cannes
NEW YORK—Jerry Wald's "Sons and
Lovers" will be shown for competition as
the official British entry in the Cannes
Film Festival May 17. It will be released
nationally in the U. S. in September by
20th Century-Fox.
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General Lew Wallaces Hometown
Campaigns to Get 'Ben-Hur Date
CRAWFORDSVILLE. IND. — Residents
of this town where General Lew Wallace
lived and wi-ote "Ben-Hur" have opened a
campaign to persuade Metro-Goldwyn-
Mayer to make the picture available for
an early showing at the Strand Theatre
here. The campaign has the backing of the
Chamber of Commerce and Mayor Carl F.
Henthorn and is spearheaded by a civic
group identified as the "We Want 'Ben-
Hur' Committee."
The Chamber of Commerce resolution
urged all residents of the community to
deluge Joseph R. Vogel. president of MOM.
with postcards protesting "the fm-ther
withholding" of the picture from local
showing. Printed cards, addressed to Vogel.
have been made available throughout
the community. The message says that
Crawfordsville residents want to see "Ben-
Hur" now and not in 1961, that the community
resents being relegated "to an old
and stale service as to 'Ben-Hur' " and that
the limited showing of the picture at the
Lyric Theatre in Indianapolis is forcing
Crawfordsville moviegoers to drive 90 miles
if they want to see the production.
The first
batch of cards— 1,084 of them,
and many signed by residents outside the
county—was forwarded to Vogel Monday

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7
Independent Production Unit
Formed by Robert Cohn
Robert Cohn, Columbia Pictures production
executive, last week announced
formation of his own
company, Robert
Cohn Productions, as
an independent unit
to function under a
multiple-picture deal
with exclusive Columbia
release over a
period of years.
Cohn's first project
under his new
setup will be the
m
production of the
Robert Cohn highly controversial
book, "The Interns."
The novel by Richard Frede is a story of
men and women of medicine and the
problems they encounter during their internships.
Studio head Samuel Briskin
said the film is expected to be among the
company's most ambitious undertakings
this year and will be made with an all-stai'
cast.
As a staff producer at Columbia since
World War II, Cohn has produced more
than 20 pictures for the studio, as well as
serving as executive producer for his own
imit and working closely with producer
Jerry Wald when the latter was executive
producer at Columbia.
James B. Clark. Ted Sherdeman
Form Gemtaur Productions
Director James B. Clark and scenarist
Ted Sherdeman. who joined forces on "The
Dog of Flanders" for 20th Century-Fox,
have teamed again to form Gemtaur Productions,
an independent producing company
for which they have listed upcoming
production of four of Sherdeman 's original
stories. "Mr. Sinbad" will probably be the
first to go, followed by "The String Puller,"
"Nocturne for Nero" and "Baldie." Additionally,
however, the new duo has scheduled
"The Canterbury Pilgrim," based on
Chaucer's "The Canterbury Tales," on
which Clark has been working for several
months as the basis for a package deal.
According to Clark, negotiations are on
currently for a releasing deal through
Universal-International on the company's
films.
Another New Independent:
Kaufman-Lubin Unit
Kaufman-Lubin Productions has been
formed by A. Ronald Lubin, former vicepresident
of Music Corp. of America, and
Millard Kaufman, writer of many of
Metro - Goldwyn - Mayer's top successes
during the past years. The team has already
acquired three story properties
which are slated as their initial projects.
First of the new company's independent
productions is to be a film version of
Herman Melville's sea classic, "Billy
Budd," which was earlier dramatized on
By
IVAN SPEAR
Broadway. Kaufman and Lubin have purcha.sed
the stage property and will produce
it as a venture for Allied Artists release.
Second on tap is "Reprieve," the autobiography
of John Re.sko, the man who.
under sentence of death, was reprieved
exactly 1.200 seconds before he was to
walk the "last mile" to the electric chair.
"The Pied Piper of Cairo. Ky.," an original
story by Stanford Whitmore based on
an idea by Kaufman, is the third project
lined up.
Kaufman-Rubin are making their headquarters
at Allied Artists studio, where
Pi-esident Steve Broidy lauded them as a
"positive step towards developing creative
production sources." He pointed out their
past records as "indicative of the quality
and showmanship which may be expected
in their product."
Five Literary
Purchases
Made During the Week
Production slates continue to fill up to
the brim now that labor disputes are waning.
Among the five important story buys
announced dm-ing the week—eight of those
revealed as upcoming projects of the new
Kaufman-Lubin combine detailed elsewhere
on this page are included—is one of
considerable note in view of its international
pre-selling interest. This would be
Universal - International's purchase of
"The Chalk Garden." Enid Bagnold's
smash Broadway hit. which the studio has
assigned to producer Ross Hunter. Edward
Muhl. vice-president in charge of production,
indicates the project is planned as
one of the studio's all-time big pictures
and. to wit, revealed that Sandra Dee, already
considered the hottest young actress
in the industry, will play one of the two
top starring roles. She takes the character
portrayed on Broadway by Susan Strasberg.
a decision that both Hunter and
Muhl said reflected the overwhelming requests
of fans for the young actress to bs
given some real dramatic roles. Hunter
suggests he would like a big-name adult
actress to play the other leading role and
mentioned the names of Ingrid Bergman.
Susan Hayward. Deborah Kerr or Lana
Turner. John Michael Hayes has already
written the screenplay preparatory to a
fall filming start around Cannel and
Monterey on the coast of California.
Other purchases include the GTiy Fowler
novel. "All in a Day." which actor Peter
Lawford bought for production under his
own KenLaw independent banner. The
story concerns a newspaper editor who is
involved in a 24-hour kidnapping. Lawford
would star and produce after finishing
his upcoming thesping chores in "Exodus"
in Israel . . . Pi-oducer Stan Shpetner.
announcing his acquisition of a medical
novel by Arthui- Hailey. "The Final
Diagnosis." may run into title problems
from Columbia. He has registered "The
Doctors" and "The Young Doctors" as
titles for his own film, but Columbia has
reportedly protested on the basis of its
earlier-announced "The Interns," a similar
story. Shix-tner's last film was "The
"
Legend of Tom Dooley for Columbia release,
but late last year he went to Paramount
to develop a film project. It Is
anticipated this venture will turn Into
that project . . . Walt Disney's activity
keeps in full swing. Late in the week he
added another project to his upcoming
slate. Joseph Wharton Lippcncott's "The
Wahoo Bobcat." which he adds to both his
film and TV slate as he has eight announced
in the past two weeks . . .
The
story line of Joseph L. Mankiewicz' latest
acquisition, "A Fine and Private Place."
ranks among the more intriguing of late.
It concerns a love story between two persons
who have just died and comes from a
novel by Peter S. Beagle. He plans to
make it following "John Brown's Body."
which he directs for 20th-Fox shortly.
Claudette Colbert Among
Castings of the Week
Claudette Colbert returns to the screen
after a long absence to play a starring role
in Warner Bros.' "Parrish. " the studio announced
last week. An Academy Award
winner and many times voted one of the
screen's top boxoffice stars. Miss Colbert
will be seen as the mother of Troy Donahue,
who plays the title role in the picture.
Additionally. Karl Maiden has been
set to fill the role of Judd Raike. tobacco
tycoon, in the WB picture, which goes before
the cameras early in May under the
direction of Delmer Daves . . . After a
lengthy search for just the right actress
to play the title character in Joshua Logan's
motion picture production of "Fanny"
for WB. Leslie Caron was finally
signed during the week. She appears with
Maurice Chevalier. Horst Buchholz. Charles
Boyer and Baccaloni in the Technicolor
film version of the famed musical.
Alfred Hitchcock to
Feature for 20th-Fox
Make
"Trap for a Solitary Man" will be produced
and directed by Alfred Hitchcock as
an independent film for 20th Century-Fox
release, it was revealed by studio executive
producer Buddy Adler last week. He
had announced acquisition of the property
some time ago.
The film is expected to roll in the Swiss
Alps this year. It concerns the disappearance
of a young wife from an Alpine vacation
resort. Initially written by Robert
Thomas as a play, it was expected to open
on Broadway in the fall: however, staging
will now be deferred in favor of the film
production.
'Wackiest Ship in the Army'
Goes Before the Cameras
Columbia Pictures expected to have "The
Wackiest Ship in the Army" back before
the cameras in Hawaii on Wednesday i20i
two days following the official end of the
strike and almost two weeks after the
SAG-AMPP agreement that made resumption
of strike-stalled pictures possible. It
was the last of the remaining seven films
to go back to work.
Approximately three weeks of location
filming remain to be done in the Hawaiian
Islands on the Jack L?mmon-Ricky Nelson-John
Lund starrer. Interiors will then
be shot at the studio in Hollywood.
BOXOFFICE April 25, 1960
IS

The
^(Mcl/M ^CfrMt
J^ICHAEL RELPH and Basil Dearden
whose crime film, "Sapphire," did
stand-out business over here and is now
earning good money in the U. S.. last week
came up with their new production, "The
League of Gentlemen." which they have
made for Allied Film Makers, a cooperative
film venture in which Jack Hawkins,
Richard Attenborough. Bryan Forbes,
Relph and Dearden are associated in a
releasing arrangement with the Rank Organization
in this country and all other
territories except the U. S.
"The League of Gentlemen," which also
stars Nigel Patrick, Robert Coote, Kieran
Moore, and Terence Alexander, is a rattling
good adventure story dealing with a
group of ex-service men led by their colonel,
Hawkins, who plan to carry out a
£L000,000 robbery from a bank. Directed
with punch and pace by Dearden and produced
with first-rate production values by
Relph, "League" has been playing to
"smashing" business at the Odeon, Marble
Arch and has received universal praise
from every British newspaper.
"We have deliberately avoided the obvious
by engaging an unexpected cast for
an unusual film." So said director Val
Guest last week of the new production,
"The Full Treatment," which his company
is to make in association with Hammer
Films for world release by Columbia. The
picture's international cast includes two
French artistes, an Australian, a Welshman,
and a Canadian. Claude Dauphin,
one of France's leading actors, is to play
a psychiatrist in this adaptation of Ronald
Thorn's offbeat story described as "a study
in suspense about psychiatry."
For the role of the film's heroine, Guest
has engaged Australia's Diane Cilento, who
last week arrived in London from New
York where she has been starring on the
Broadway stage. The part of Miss Cilento's
husband in the film, that of an international
racing driver, is to be played by
Welsh actor Ronald Lewis. For the part
of Claude Dauphin's mother in the film.
Guest has signed another French artiste,
Francoise Rosay, and sticking to his policy
of avoiding obvious casting, he has put
Canada's Bernard Braden into the role
of a Grand Prix racing driver.
"People forget that Braden was a
straight actor long before he ever became
a comedian," says Guest. "They forget,
for instance, his magnificent dramatic performance
with 'Vivien Leigh in the stage
production of 'A Street Car Named
Desire.' " * * *
Film producer Betty Box and director
Ralph Thomas stated last week that preparations
were well forward for making one
of the biggest and most costly films ever
to be shot by a British film company,
"Nightrunners of Bengal," based on the
best-selling novel by John Masters. It will
also be the first British film in Todd-AO.
"Nightrunners of Bengal" will have as its
background the colorful canvas of India
at the time of the Mutiny; the India, first
By ANTHONY GRUNER
of the gracious, spacious days of "Victoria,
and later the India of bitterness and hatred,
battle and rebellion.
Already more than 18 months of active
preparation and planning have been carried
out on the production including the
use of 10,000 extras, soldiers, refugees, villagers,
rebels, while plans for filming 2.000
cavalry troops charging into battle are in
an advanced stage.
Miss Box and Thomas had returned to
Britain from an extensive reconnaissance
visit to India. Their main preoccupations
had been to establish the degree of cooperation
they could hope for from the
Indian authorities and to explore possible
locations for the spectacular battle and
rebellion sequences. Said Miss Box, "It has
been a most satisfying visit, and we have
reason to expect the utmost help and cooperation
from those authorities who
helped so much with 'The Wind Cannot
Read.' And also we were shown spectacular
location sites which have never before
been used for filming. They will be Ideal
for the shooting of the mass scenes which
form such a spectacular part of the picture."
The script for "Nightrunners of Bengal"
has been written by Robert Presnell jr.,
the man who wrote "Conspiracy of Hearts,"
the tremendously successful Rank film released
in the U.S.A. by Paramount. Betty
Box and Ralph Thomas were the team
responsible for "Conspiracy of Hearts."
It was announced in London last week
that 20th Century-Fox has secured for
world-wide distribution the Vantage production
of "Oscar Wilde" starring Robert
Morley, Ralph Richardson, Phyllis Calvert,
John Neville, Dennis Price, and Alexander
Knox. The picture is being directed at
Walton Studios by Gregory Ratoff from a
screenplay by Jo Eisinger for "Vantage
Films. This film of the life of the famous
author-playwright will have a simultaneous
world premiere in New York and London
at the end of next month.
Macgregor Scott, managing director of
Associated British-Pathe, last week signed
a deal with Arthur Abeles, vice-president
of Warner International, for the European
distribution by Warner of "School for
"
Scoundrels. contract follows the big
business registered by the Ian Carmichael,
Terry Thomas, Janette Scott and Alastair
Sim costarring production at the Warner
Theatre, Leicester Square. "School for
Scoundrels" was produced by Hal Chester
and directed by Robert Hamer.
Bill Cartlidge, assistant managing director
of Associated British Cinemas, has accepted
an invitation extended by Morehead
Patterson, chairman of the American Machine
and Foundry Co., to attend that
company's stockholders' meeting in New
York. AMF, one of the largest engineering
organizations in the United States, was
responsible for the introduction of Ten-Pin
Bowling in Great Britain.
Johnston Is Reelected
President of MPAA
NEW YORK — All incumbent Motion
Picture Ass'n of America officers, headed
by Eric Johnston,
president, were reelected
at the annual
meeting Monday il8i
and all directors with
one exception were
re-elected and four
directors added.
The other officers
besides Johnston are
Kenneth Clark. Ralph
Hetzel, G. Griffith
Johnson and Geoffrey
Shurlock, vicepresidents:
Sidney
Schreiber, secretary; Stanley R. Weber,
treasurer; Thomas J. McNamara. assistant
treasurer, and Robert T. Watkins, assistant
treasurer-assistant secretary.
The new members of the board are Howard
Levinson, assistant secretary of Warner
Bros., who replaces Albert Warner; Roy O.
Disney, president, Walt Disney Productions;
Edmund F. Clarke, vice-president,
and Irving H. Ludwig, president, Buena
Vista.
Directors re-elected are Johnston. Barney
Balaban and George Weltner. Paramount:
Steve Broidy and Edward Morey,
Allied Artists: A. Schneider and A. Montague.
Columbia; Earle W. Mammons, Educational
Films: Benjamin Kalmenson,
Warner Bros.; Arthur B. Krim and Herbert
L. Golden. United Artists.
Also. Milton R. Rackmil and John J.
O'Connor. Universal-International; Hal E.
Roach, Hal Roach Studios; Herman Robbins.
National Screen Service: Spyros P.
Skouras and W. C. Michel, 20th Century-
Fox; C. B. Stratton, Cosmopolitan Corp.;
Paul H. Terry. Terrytoons. and Joseph R.
Vogel and Benjamin Melniker. MGM.
Nicholas M. Schenck, former president
of MGM, was re-elected an honorary director.
Johnston read a statement signed by
Silas F. Seadler. chairman of the MPAA
Advertising and Publicity Directors Committee.
It follows;
"In view of the considerable investment
of the companies in tlie recently concluded
Academy Awards telecast, they will be
pleased to know that all records were
broken in the amount of space and attention
achieved in the buildup of public interest
in the Oscar competition. Twice as
many exhibitors bought kits; the participation
by theatres, distributors, press,
radio. TV. outdoor advertising—in fact, all
the nation's media—exceeded by far any
previous year,
"As a result. Oscar Night won an alltime
high audience, more than any program
in TV history. It is obvious that when
our industry is unified for a common goal
there is no ceiling to what we can accomplish.
The Academy Awards represent the
high point of industry teamwork."
Columbia Votes Dividend
NEW YORK—Columbia has declared the
regular quarterly dividend of $1.06'^
on the $4.25 cumulative preferred stock,
payable May 16 to stockholders of record
May 2.
16 BOXOFFICE April 25. 1960

Ji
fiCALENDARiEVENTS

BOXOFFICE
BAROMETE
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs
ore reported, ratings are added and overages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)
K
O

'Daisies Sets New Record
In Big NY Easter Week
NEW YORK—Fair and mild weather
brought out the crowds of vacationing
school childi'en and holiday merrymakers
with the result that the Radio City Music
Hall, always the Mecca for out-of-towners,
set an alltime Easter weekend record, plus
another alltime weekday record Monday
il8> when the waiting lines were wrapped
around the theatre and doubling back to
Fifth Avenue with a more than three-hour
wait during the peak hours for "Please
Don't Eat the Daisies" and the annual
Easter stage show. This was better than
the single week record of "Operation Petticoat"
last Christmas.
"Expresso Bongo" also set a new opening
day record at the Sutton Theatre and
the first week surpassed the previous record-holder,
Walt Disney's "The Living
Desert" in 1953, wiiile "The Fugitive Kind"
gave both the Astor Theatre on Broadway
and the east side Plaza Theatre, one of
the best Easter weekends in several years.
"Who Was That Lady?" was also very big
in its opening week at the Criterion, where
it equalled the house's previous picture,
"Suddenly, Last Summer."
Several of the holdovers were above the
previous weeks, including "Ben-Hur,"
which added daily matinees and gave
Loew's State the highest figure for the
picture in its 22nd week of two-a-day.
"Can-Can," which also had daily matinees
in its sixth week at the Rivoli, was close
to capacity. "Scent of Mystery" switched
to continuous run and had a bigger gross
in its ninth week at the Warner Theatre.
Also better than the previous week was
"Tall Story," in its second week at the
Palace, and "Our Man in Havana," in its
12th week at both the Forum on Broadway
and the east side Trans-Lux 52nd Street.
Holding to very strong business was "The
Unforgiven." in its second week at the
Capitol; "Wake Me When It's Over," in
WAHOO it
»he
Ideal boxofflce attraction
to Increase business on your
"ofF-nlghts".
Write today for complele
details.
Be sure to give seating
or car capacity. *
HOLLYWOOD AMUSEMENT CO.
37S0 Oaklon St. Skokl*, IlllnoU
its second week at the Paramount, and
"When Comedy Was King," in its third
week at the 68th Street Playhouse. Doing
well enough, though slightly disappointing,
were "A Dog of Flanders," in its third week
at the DeMille on Broadway and the east
side Baronet, and "Conspiracy of Hearts,"
in its second week at both the Victoria on
Broadway and the Normandie on 57th
street.
Best among the art house attractions
were: "Rosemary," in its 13th week at the
Beekman; "Jazz on a Summer's Day," in
its third week at the 55th Street and 5th
Avenue Playhouse, both small spots, and
"Black Orpheus," which moved to the Art
Theatre in Greenwich Village after 16
weeks at the Plaza just before it won the
Academy Award as best foreign film.
(Average Is 100)
Asfor The Fugitive Kind (UA) 185
Art— Black Orpheus (Lopert), moveover, ] 7th wk. 195
Baronet A Dog of Flanders (20th-Fox), 3rd wk. 125
Beekman Rosemary (F-A-W), 13th wk 140
Bleeker Street Come Back, Africo (SR), 2nd wk. 120
Capitol The Unforgiven (UA), 2nd wk 180
Criterion Who Was That Lady? (Col) 185
DeMille A Dog of Flanders (20th-Fox), 3rd wk. 120
Fine Arts The Cranes Are Flying (WB), 4th wk. 130
Forum Our Mon in Havana (Col), 12th wk 130
5th Avenue Jozz on a Summer's Day (Union),
3rd wk 135
55th Street Jozz on a Summer's Day (Union),
3rd wk 140
Guild The Mouse Thot Roared (Col), 25th wk. 125
Little Carnegie Ikiru (Brandon), I 2th wk 120
Loew's State Ben-Hur (MGM), 22nd wk. of
two-a-day 250
Murray Hill A Lesson in Love (Janus), 5th wk. .120
Normandie Conspiracy of Hearts (Para), 2nd wk. 125
Palace Tall Story (WB), 2nd wk 1 80
Paramount Wake Me When It's Over (20th-Fox),
2nd wk 155
Pans The Would-Be-Gentleman (Kingsley),
4th wk 125
PlozQ ^The Fugitive Kind (UA) 200
Radio City Music Hall Please Don't Eat the
Daisies (MGM), plus stage show, 3rd wk 250
Rivoli Can-Can (20th-Fox), 6th wk. of two-a-day 195
6Hth St. Playhouse When Comedy Wos King
(20th-Fox), 3rd wk 160
Suiton Expresso Bongo (Cont'l) 200
Trons-Lux
12th
52nd St, Our
wk
Man in Havona (Col),
130
Victoria Conspiracy of Hearts (Para), 2nd wk. . .130
Warner Scent of Mystery (Todd), 9th wk.,
now continuous 1 50
World The Adulteress (Times), reissue; Female
and the Flesh (UMPO), 2nd wk 140
Huge 350 for 'Daisies'
As Buffalo First
Run
BUFFALO—The Buffalo turned in one
of the biggest grosses in many moons,
"Please Don't Eat the Daisies" hammering
the bell up to a fantastic 350. "Ben-Hur"
continued to play to near-capacity at the
Teck. where a similar total resulted. "Tall
Story" did well in the Center and was held
for a second stanza. "Because They're
Young" was fair in the Century.
Buffalo Please Don't Eat the Daisies (MGM).. 350
Center Toll Story (WB) 1 30
Century Because They're Young (Col) .110
Cinema Toby Tyler (BV), 9th wk 115
Lafayette The Snow Queen (U-l), 2nd wk 100
Paramount Visit to a Small Planet (Para),
2nd wk 120
Teck Ben-Hur (MGM), 5th wk 350
Brisk
Holiday Business
Throughout Baltimore
BALTIMORE — Despite other competition
of the Easter holiday weekend, two
newcomers scored substantial grosses. They
were "Please Don't Eat the Daisies" and
"The Unforgiven." "Ben-Hur" was also in
the top brackets, especially with extra mat-
PLAN COMMEMORATIVE FETE—
Simon H. Fabian, center, president of
Stanley Warner Corp.. cliairman of
the dinner committee for the fourtti
annual Albert Einstein Commemorative
Observance, sponsored by the Albert
Einstein College of Medicine of
Yeshiva University, is shown discussing
plans for the event with two film
industry colleagues: WiUiam Brandt,
left, president of Brandt Theatres,
and Herman Robbins, right,
president
of National Screen. The climax of the
observance will be a dinner on Sunday,
May 1, at the Waldorf Astoria,
New York City, where awards will be
given by the College of Medicine for
outstanding achievement in art, citizenship
and science.
inees. "Windjammer" continued as a major
weekend attraction.
Century The Unforgiven (UA) 175
Charles Once More, With Feeling (Col), 5th wk. 130
Cinema Room at the Top (Cont'l), 4th wk. of
extended engagement 90
Five West A Lesson in Love (Janus), 2nd wk. . .125
Hippodrome Please Don't Eot the Daisies (MGM) 175
Little The Mouse That Roared (Col), 17th wk... 75
Mayfair Windjammer (NT&T), 9th wk 110
New—Visit to o Small Planet (Pora), 2nd wk...lOO
Playhouse Block Orpheus (Lopert), 6th wk 120
Stanton Home From the Hill (MGM), 4th wk. 100
Town Ben-Hur (MGM), 4th wk 300
Forbes Magazine Praises
Rackmil as Businessman
NE'W YORK—The April 15 issue of I
Forbes, business and financial magazine,]
carries a profile of Milton R. Rackmil,
pi'esident of Universal-International, un-l
der the heading of "The Man Who Travels]
Light."
It singles him out as an executive who!
watches the overhead "in an industry]
more notable for temperament and transitory
glory than for sound business prac- I
tices." It says he "seems to have found
the secret of money-making in post-TV
Hollywood" by "traveling light at a time
when most of his rivals are still staggering
under a huge load of overhead."
Rackmil is quoted as saying that "run-,
ning Universal is no different than running
General Motors. You've got to keep
your costs low, and sell and merchandise
your product."
The article cites figm-es showing that
U-I and Decca Records, parent company
of which Rackmil is also president, are
in excellent financial shape.
i
Set N.J. Allied Convention
NEW YORK—The annual convention
of Allied Theatre Owners of New Jersey
will be held at the Concord Hotel, Lake
Kiame.sha, N. Y., July 25 to 27. National
Allied leaders and executives of the film.
coini)anies will be invited to attend.
[
E-2 BOXOFFICE April 25, 1960

k
/4^tHO

'
NEW CAMPAIGN FOR 20TH-FOX FILM—"David and Bathsheba, "
20th Century-Fox's
biblical masterpiece, goes into new release April 29 in a 35-theatre Los
Angeles saturation engagement backed by a tremendous all-media campa.gri.
Going over the campaign at the 20th-Fox home office, left to right, are Abe
Max Stein, creative advertising manager; Martm
Theatre Monday i25). * * * Patricia Mori-
who plays George Sand in the forth-
Goodman, advertising director;
Michel, radio-TV director, and Nat Weiss, publicity manager.
BROADWAY
TJAOUL LEVY, French producer of "Babette
Goes to War," arrived from Paris son,
Thursday

w.?^
Hbe Dickstein Inducted
Us Cinema Lodge Head
NEW YORK — Abe Dickstein, local
(ranch manager of 20th Century-Fox, was
inducted as president
of Cinema
Lodge, B'nai B'rlth.
Abe Dickstein
Thui-sday i21) at a
luncheon at the Hotel
Aster attended by
a record thi-ong of
almost 500 persons.
A. W. Schwalberg
was honored as retiring
president. He
served two terms.
Rabbi Ralph Silverstein,
chainnan of
the Jewish Culture
Committee of the lodge, offered the invocation.
Harry Brandt, luncheon chairman,
gave Schwalberg a transistor radio on behalf
of the lodge and certificates of appreciation
to Jack Hoffberg and Max E.
Youngstein.
Harvey Piatt, seci-etary of District
Lodge No. 1, officiated at the induction
after presenting Schwalberg with a citation.
Rabbi Moshay P. Mann of the Ac-
ores
tors Temple delivered the benediction. Cochairmen
with Brandt were Howard Min-
Ollices
in
Martin Levine, Jack Levine, Hennan
advertisitf
Schleier and Noel Meadow.
to 'Mid: Dais guests included Rabbi Mann, Joseph
M. Sugar, Martin Moskowitz, Edward
Bad, !
Id trip ti
_. Hyman, Harry Kalmine, Leslie R.
Schwartz, William J. Heineman, Spyi-os S.
Skouras, Russell V. Downing, Rube Jackter,
spend sii
y o! im-
Walter Reade, Adolph Schimel, Her-
London !«
man Robbins, Leo Jaffe, Samuel Rosen,
Schwalberg, Brandt, Dickstein, Harvey
produttid
produM Piatt, Eugene Picker, William J. German,
Richard F. Walsh, Solomon M. Strausberg,
increasj
is
Benjamin Sherman, Samuel Rinzler,
Ml advH' Fred J. Schwartz, Joseph Levine, G. Glen
Times ai' Norris, Morey R. Goldstein, Carl Havelin,
iniDlsnd Jack Byrne, Rabbi Silverstein, and actresses
Margot Moore and Rita Gam.
"
and ill!
B lateu At the past presidents' dais were S.
Arthur Glixon, Irving H. Greenfield, Jack
the Cannes
H. Levin, Martin Levine, Bm-ton E. Robbins,
Saul E. Rogers, Robert K. Shapiro,
Mrs. Abe Dickstein, Mrs. R. Dickstein, Mrs.
Due
Schwalberg, Donald Dickstein and Joseph
I. Sonnenrelch.
m, prKi'
le guest i!
,ndAin»
lUimclieii
[halfolthi
BStspeai'
k1, (oma
ie:
ol tb!
Coniinitta
Id oil
b Drive
?er
;oIB
tonl
lensliS*
rs,dis'
ajunc
W
of the
pointe
iildien.
«"
aoJrett*
Kofrs*
Highest Philippine Award
Is Given Eric Johnston
WASHINGTON—The Philippine government
has bestowed on Eric Johnston,
president of the Motion Picture Ass'n of
America, the Legion of Honor award in
the degree of commander given him by
the late President Ramon Magsaysay and
a presidential plaque awarded him by
Carlos P. Garcia.
The presentation was made by Gen. Carlos
P. Romulo, Philippine ambassador to
the U. S., Wednesday (20) at a formal
dinner at the Philippine embassy. The
Legion of Honor, highest award of the
Philippine government, was conferred by
President Magsaysay before his death in
February 1957. It caiTied the following
citation
"For exceptional and distinguished sei-vice
to the Republic of the Philippines as
the personal envoy of presidents of the
U. S. during an important period in Philippine-American
relations."
Annual Meeting of AB-PT
To Elect 14-Man Board
NEW YORK — American
Broadca.stinK-
Paramount Theatres stockholders arc
asked to vote at the annual meeting May
17 for a management slate of directors
comprising A. H. Blank, Alger B. Chapman,
John A. Coleman, E. Chester Gersten.
Leonard H. Goldenson, Robert H.
Hinckley. Robert L. Huffines jr.. Sidney
M. Markley. Walter P. Marshall. Joseph
A. Martino, James G. Riddell, Simon B.
Siegel, Oliver E. Treyz and Robert B.
Wilby.
All but Treyz are up for re-election. He
was nominated to succeed the late H.
Hugh McConnell.
Stockholders have been notified that a
committee will study a proposed incentive
compensation plan for employes apart
from a stock option plan. The committee
members are Coleman, Gersten and
Marshall.
Management has recommended a vote
against a proposal by John Campbell
Henry, owner of 100 shares of common
stock, restricting future stock option plans.
Columbia Schedules Three
Regional Sales Meetings
NEW YORK—Columbia has scheduled
three regional sales meetings for May to
be attended by six home office executives
and 36 division and branch managers. The
company's high-powered release schedule
calls for continuous close coordination between
the home office and the field sales
forces, according to Rube Jackter, vicepresident
and general sales manager.
Besides planning for coming releases,
the meetings will also confer on the new
role of the sales department in the handling
of Columbia theatre trailers and advertising
accessories.
The first meeting will be held May 2, 3
at the Shoreham Hotel in Washington, D.
C, and will be attended by executives representing
sales divisions in the eastern
region of the U. S. and Columbia Pictures
of Canada.
Subsequent meetings will be held May
9, 10 at the Roosevelt Hotel in New Orleans
and May 23-26 at the Drake Hotel in
Chicago.
Brewer Made Eastern Head
Of AA Commercial Unit
NEW YORK—Roy M. Brewer has been
made eastern representative of the new
Informational and Commercial Films Division
of Allied Ai-tists which is headed by
Jack L. Copeland and has headquarters
at the studio in Hollywood. Brewer will
be located at the AA headquarters here.
The new division will make commercial,
industrial and educational films, according
to Steve Broidy, AA president.
Schwartz Sells Stock
NEW YORK—Sol A.
Schwartz, director
and vice-president of Glen Alden Corp.,
has sold 3,400 shares of the stock, reducing
his total to 9,775, according to the
New York Stock Exchange. Schwartz is
president of RKO Theatres. Glen Alden
subsidiary.
SAUL KORMAN
25 years in Show Business
Originator of ALL NIGHT POLICY in
first run downtown DETROIT Theatres
Owner and Operator KORMAN THE-
DETROIT
ATRES,
has thb to say obout
Roman Mirio Cinema Carbons
"Continuous
operation
necessitates
using
finest
equipment
and
supplies"
ROMAN MIRIO
Cinema Carbons
Manufoctured by Elettrocorboniun
S.P.A. Milan, Italy
Wodi's Finest Quality Carbons Since 1895
GUARANTEES $1000.00
that no other carbon presently on the
market can out-perform ROMAN
MIRIO CINEMA CARBONS In your
GUARANTEES to cut your
lamphouse.
present carbon costs 20^0 meanwhile
putting a brighter light on the screen.
GUARANTEES your fuU money back at
any time you are not satisfied.
LOOK at your CARBON BILLS
INCREASE YOUR LIGHT
and save a minimum of 20 Tc of costs.
It you have PEERLESS MAONARC
lamphouses or STRONG MOGUL lamphouses,
we manufacture a 20" POSI-
TIVE and a 12" NEGATIVE especially
for your lamps.
This GIANT size carbon
cuts your costs an average of 32%.
If you have BRENKERT ENARC Umphouses,
we manufacture a 18" POSI-
TIVE and 12" NEGATFVT; especiaUy
for your lamps.
This KING size carbon
cuts your costs an average of 26%.
LONGER CARBONS
means
FEWER STUBS
WRITE for our special price to you. Tell us
the name of your lamphouse ond the size carbons
you are presently using.
SOLD ONLY DIRECT FROM CHICAGO
-WE PAY THE FREIGHT-
ROMAN MIRIO
Cinema Carbons
Lee ARTOE
ElectroCarbons
940 Belmont Ave. Chicago 14, in.
pnl».i
BOXOFFICE :; April 25, 1960
E-h

Albany
. . The
I
where
I
ALBANY
. . . J.
gob Adler, Allied Artists sales representative,
is occupying a new office in the
RTA Building—between the Columbia exchange
and the United Artists office. It is
air-conditioned. The telephone is hooked
to the central switchboard so calls may be
Louis taken when Adler is out
Leiser, AA Buffalo manager, visited here
recently. He sold for Universal in the Albany
exchange district in 1927— after serving
with that company in the Par East.
Fred Piel, onetime partner in the Rustic
Drive-In, Wynantskill. is buying-booking
and managing the Mayfair Drive-In. Slingerlands
subui-b) for Mrs. Lois
i
Conhaim. He did so last season, too. The
automobiler relighted April 16, with special-gifts
promotion. So did Fabian's Saratoga,
on the Albany-Saratoga road, at
Latham.
Variety will meet Monday night i25i to
"hear details on moving to the Albany
Club," according to a letter mailed by
Chief Barker Jack Olshansky. A feature
picture was previewed Friday evening ( 22
Among promotions in the planning
. . .
stage by Tent 9 officers are: Newsboy Day,
a tieup with the Times-Union for the benefit
of Camp Thacher, possibly May 22: a
night at the Saratoga raceway in June, a
buffet supper to precede the trotting races.
This also would be an affair in which
Camp Thacher became a beneficiary. Details
of the night at the races have been
discussed with officials of the spa raceway.
The Newsboy Day would see barkers selling
copies of the Times-Union on downtown
street corners. A service club formerly
sponsored this event.
. . .
Ray Smith, former Warner Bros, manager,
is buying-booking for the Route 32
Drive-In at Greenville, operated by Peter
Carelas, and the Ideal Drive-In at Canton,
conducted by Alex Papayanakos. The former
reopened on the Easter weekend: the
latter was to relight this weekend
RUDI BACH
Extends Heartfelt Tnanks
To:
George Waldman and his many other
industry friends in the Albany and
Buffalo Districts for their messages
of sympathy on the death of his beloved
wife, and their expressions of
hope for
his complete recovery from
a recent operation.
May God grant them continued faith,
health and happiness. May HE also
bless the doctors and nurses who
served us so skillfully and valiantly.
Filmrow heard that Peter Papayanakos
planned to reopen the Route 56 Drive-In,
also in the north country, this weekend
. . . F. Chase Hathaway is adhering to
a Friday-Sunday schedule for Hathaway 's
Drive-In, North Hoosick. He will switch to
a full week April 29. Business so far has
been "pretty fair," Hathaway reported
Monday . Easter weekend, with
ideal weather prevailing, provided good,
though not record-breaking, business for
area automobilers. The big night is expected
to be May 29, the eve of Memorial
Day.
Clayton Pantages, 20th Century-Pox
manager, visited the home offices . . .
Herb Gaines, Warner Bros, boss, drove to
Oneida for a huddle with Sid Kallet, chief
buyer-booker for Kallet Theatres. Kallet
and his wife recently returned from a sixweek
vacation in California and Ai-izona.
An Opera Film Series
Big Draw in Albany
ALBANY—The Madison's "First Opera
Season," a series of fom- filmed classics
presented on successive Wednesday nights,
started fabulously with a "take" four
times the average for that evening and
with 500 tickets i$3i sold for the fourweek
series.
"Madame Butterfly." which had been
exhibited tihree different times at the circuit's
Delaware art house and which had
never drawn well, attracted a tm-naway
audience. Only a few seats down front,
near the screen, were unoccupied. The
management was unable to keep intact the
block of 150 seats which had been given
the Times-Union for sale by thi-ee women's
clubs on behalf of of a "YWCA building
fund and a Girl Club fund. To prevent a
recurrence of this. District Manager Alfred
G. Swett and Manager Oscar J. Perrin sr.
stipulated that seats in the T-U section be
occupied by 8 p.m.—curtain time is 8:30.
"Tosca" was the second opera.
The T-U splashed on preseries publicity,
including a front page box. It and the
Knickerbocker News ran enthusiastic reviews;
the T-U also printed photographs,
including one of the Initial full house.
Ralph E. Crabill, 65, Dies;
Former Theatre Manager
ELMIRA, N. Y.—Ralph E. Crabill, 65,
former district theatre manager for Warner
Bros., died April 16 at his home following
a heart attack. He had retired in
1953 because of ill health.
Crabill joined Balaban & Katz in Chicago
in 1922. He operated theatres
throughout the country for Publix Theatres,
moving from Chicago in 1925 to
open the Metropolitan Theatre in Chicago.
Two years later he took over all
Publix theatres on the coast and in the
Rocky Mountain area. He joined the Warner
organization in 1931 and worked in
New Jersey and at Troy, N. Y., before
being made western New York district
manager.
In July 1952, when the Warner theatres
in Elmira were sold, he declined a transfer
to the staff of the Pittsburgh district and
left the organization, going to Rochester
with the Schine circuit. Six months later
he retired.
B U F F A L
Dalph Buring, 20th Century-Fox exploitation
representative in the Pittsburgh
he headquarters' and Buffalo exchange
areas, was in the latter city conferring
with District Manager Arthur Krolick
in the AB-PT offices on promotion
plans for "Wake Me When It's Over,"
coming soon to the Center Theatre.
let
S4OT
IB
ton'
Jim Hayes, manager of the Cinema, put Jocffi
on extra shows of "Toby Tyler," dming the
Easter holidays when he scheduled early
presentations starting at 10:30 a.m. The
i-iijoiini
Buena Vista release is now in its tenth '^^^
week at the downtown art house and Hayes- *'
reported that close to 45,000 persons havep""*
.
seen the film in that period
Burt Topa!, manager of the Buffalo exchange
of United Artists, announced that
a new location for the Albany exchange,
which he also manages, has opened on the
;.«
Itl'f
sly-'
(Jos,
imra
gn'tliavei
rj famous
[^e-wtiat
second floor of the RTA Building at 991 ^4-mii
Broadway. UA has maintained offices in 0tmi
the Strand Building since it opened a [piblicity
branch in the state capital.
iaiiiuspf
Biiritierta
Bit the Pi
The award-winning "Ben-Hur" is "with
BSiltiliota
out any semblance of true religious feeling
office
or common humanity and is a foui--fold'
fraud on a gullible America," said the Rev.
Joseph P. Cantillon, S.J., assistant profes
jaitrei
a
sor of sociology in Canisius College, in a
siJitiaf
communion and breakfast talk before the
senior choir of St. Mary's of Sorrows
clerks,
Church. The priest declared the produc
Uers,
tion. current at Shea's Teck, is a fraud onV
moviegoers who "expect good taste and ^'^
good acting after the 11 Oscar salute" and *"* ^
declared that few of the cast portray be-ft? _..,
;5e are tli
lievable human beings.
Harold Bennett, former manager of the
local National Screen branch at 505 Pearl
St.. is back after a winter vacation on
Plantation Key, Fla., where he spent several
months with his parents. He is building
a home on the Canadian shore neai
Black creek . . . Lou Levitch, managing
director of the Granada Theatre, is having
Till
jite
W*
Pi
ofP"
Hei
nit was a
FitiianiPhi
te Presley,
lotetim
*In, Po
H-In.Dee
a very successful run of "Our Man In R* ffli
Havana," which was in its eighth week Irt Wing
the Schine de luxe community operatlonfctory ant
at 3176 Main St. »!
Charlie Funk, general manager of thejl
Century, has placed attractive 40x60s InH
front of entrances to his theatre announc-'
ing the coming of the roadshow engagement
of "Can-Can." On each display is a
metal container holding attractive an--
nouncements of the engagement—a singUl
page herald, printed on both sides andl
setting forth all facts on the seat sale, etcf
The Fox opus will open in the Centuryj
early in May on a reserved-seat, advancedprice
basis. Prices will range from $1.2S|
to $2.25.
New Posts for Goldston
NEW YORK— Robert Goldston. director
of station administration, has beerl
named assistant to the board chaii-man Ol|
National Telefilm Associates, it is announced
by Ely A. Landau. Goldston hafi
also been elected assistant secretary ol|
both NTA and National Theatres & Television,
parent company. He joined thefj
legal staff of NTA two years ago.
HVSI
idiirin;
1 It's C
hivfiaii
or of I
fofU
'Dirk at i
fat ininf
1',
broug
iloaclo:
W.Atlj
Of C(
m
E-6 BOXOFFICE April 25, 196tJ
piOFncE

li,
I
*•'
. . The
. . . George
^PHILADELPHIA
Igonya Wilde, star of Allied Ai'tists' "I
Passed
I
for White," and Isabella Coolly,
who has a leading role in the same.
Iwre in town to help publicize the off-beat
feature in its first-run showing at the Fox
rheatre .
Steel Pier. Atlantic City,
|M. J., reopened for Easter Sunday with two
feature films, a 5-act vaudeville show and
[Bobby Morrows orchestra in the Marine
allroom.
«...'' «' Mike Weiss, local publicity man for
iParamount Pictures, was faced with the
' its li:
[problem of promoting a film called "Conspiracy
of Hearts." playing at the Arcadia
"Sandal
"persons'.
Theatre. As soon as he saw the picture, he
[knew it was a natural, full of suspense and
ipathos. humor and excitement. But it
idoesn't have any big stars, it's not based
luioiiiicM
My on a famous book or play, there's
eiclli;
no sex
angle—what could a publicity man do?
opeittd
"It's the kind of picture that depends on
nilding
word-of-mouth publicity." Mike said to
aedott
himself, and at that moment a masterpiece
it
OK
of publicity work was born. Mike began
scheduling special advance showings of the
air" is
film at the Paramount screening room for
lisioiisfe! people who talk to other people. He walked
i a four-S
from office building to office building
said inviting talkative
the B
elevator men. When he
saw a waitress who seemed to know and
istaiit pro!
chat with a group of regular customers, he
ilibefort
invited her to see the picture. He rounded
of Son
up salesgirls from department stores, airlie
prat
line clerks, beauty shop operators, cab
a
drivers, doctors' receptionists, bartenders,
traiiJ
priests, ministers, rabbis, people from the
I
Fellowship Commission and the NAACP,
members of lodges and women's clubs.
portray I
'These are the opinion-makers." Mike said.
IS
A taste
t salute" I
Jiaferol!
atSOSPn
vacation
le spent 8
Eeisbi
isloieH
nanap
le, istoi:
te .Man
ill! nei
7 opera::
The SW Stanton also used the gift gimmick
during the engagement of "Wake Me
s?er of 'J
When It's Over." giving
reannoE
the patrons an
Andy Williams hit record and a paperback
fll?!i
Bantam book, "Wake Me When It's Over"
displays
. . . William Moclair. former managing
ratiive
«lirector of the local Pox Theatre,
j;_asii? is in
charge of Loew's Penn. Pittsburgh.
iides
a; sale,
lie
Cent
,
advaitd
from
;ton
!'
Fabian, Philadelphia's teenage answer to
Elvis Presley, cut short his hometown vacation
to return to Hollywood to finish working
in "High Time," starring Bing Crosby
. . . Richard A. Fox, Pox Drive-In Theatres
of Reading, has taken over the Pottsville
Drive-In, Pottsville, and the Deer Lake
Drive-In, Deer Lake. Fox is operating seven
drive-ins, including the Sinking Springs,
Reading and Mount Penn in the Reading
territory and the Lycoming and Starlite
in Williamsport.
Joan Blondell, in the roadshow edition
of "Dark at the Top of the Stairs" (which
is now being made as a movie in Hollywood),
brought the legitimate theatre season
to a close at the Warren, the former
Warner, Atlantic City . . . On the opening
day of Columbia's "Because They're
Young." starring local television favorite
Dick Clark, Sley's Viking Theatre gave
away a recording of the title number sung
by Jimmy Darren, who is also in the picture
and a Dick Clark wallet-size photo.
Libraries Enthusiastic
Over Industry Poster
NEW YORK—Public libraries have enthusiastically
accepted the industry's poster
celebrating National Library Week and
many of them have asked for more copies
for use in branches, according to the
Motion Picture Ass'n of America.
The San Francisco Public Library has
asked for posters to use in connection with
a continuing project based on "The Motion
Picture and the Novel." That in East
Moline, 111., promised "excellent display"
of the poster using the theme, "Books Into
Movies."
Director George H. Droste of
the public
libraries of Lake County. Crown Point. Ind.,
asked for more copies of the poster, and
the Union Township Library, Union City,
Mich., reported exhibiting the poster along
with the books it features and finding "it
helps our circulation of these books and
we hope your movies." Charlottesville. Va.,
also requested additional copies.
The Library Journal has always worked
closely with the industry on special promotions.
This year it gave a full-page display
to the poster along with a story.
Charles J. Gasho, 37, Dies
NEW ORLEANS—Charles Joseph Gasho,
37, local branch manager for the Berlo
Vending Co., died suddenly of a heart attack
after a fishing trip. His original
home was Philadelphia. He had been
with Berlo ten years in almost evei-y division
of the company and the home office,
and was made New Orleans branch
manager five years ago. Gasho attended
Temple University and Colimibia Institute
and during World War II was with the
marines. He leaves his wife, Nancy;
daughter, Nancette, 12; son, Charles jr.,
4, and brother, James Edward Gasho of
Glenolden, Pa.
Friedman Enrolls in TOA
NEW YORK — William Friedman of
Washington. D. C, has em-olled his Glymont
Theatre of Indian Head, Md.. in
lhea,tre Owners of America and TOA's affiliate,
Maryland Theatre Owners Ass'n,
according to Albert M. Pickus, TOA president,
and John Broumas, Maryland unit
president.
'Exodus' Selling Early
NEW YORK—Advance ticket sales to
"Exodus. " which won't open at the Warner
Theatre here until December 15, already
represent 53 fully sold performances, according
to William J. Heineman, United
Artists vice-president.
BALTIMORE
The board of directors of the Maryland
Theatre Owners Ass'n. meeting at the
Park Plaza, discussed, among other subjects,
the minimum wage law. Although
Maryland's senators have pledged support
in behalf of theatres, it was agreed members
of the association should contact
those senators to further assure their cooperation
against the legislation.
I. M. Rappaport, head of Rappaport
Theatres, was in New York on business
Jessel officiated at send-off
ceremonies for the Baltimore Leadership
Tour to Israel Sunday i24i. He was
greeted by several local exhibitors . . .
Harry Cluster, former executive with Allied
Motion Picture Theatre Owners of
Maryland, who recently suffered a stroke,
is a patient at Sinai Hospital . . . Herbert
Willing, manager of the Apex Theatre, one
of the Schwaber theatres, returned to duty
following a virus attack.
Mrs. Meyer Leventhal, wife of the president
of Allied Motion Picture Theatre
Owners of Maryland, is home from Lutheran
Hospital. She had been under observation
for a virus infection . . . Larry
Wadsworth has resigned as assistant manager
at the Centui-y . . . Bernard Seaman
of the Chesapeake Amusement Corp. and
first assistant chief barker of the Variety
Club, spent the holiday weekend with Mrs.
Seaman in New York and Philadelphia . . .
Richard Dizon, manager of the Hiway Theatre,
was in Washington on business . ..
Oscar B. Coblentz jr., owner of the Alpha
Theatre is looking at Florida timetables.
MGM, 20th-Fox Pictures
Resume N.Y. Filming
NEW YORK—The two New York productions
which were halted by the Screen
Actors Guild strike, "Butterfield 8" and
"Murder, Inc.," are back to work for the
first time since March 4.
"Butterfield 8." starring Elizabeth Taylor,
Laurence Har\ey, Eddie Fisher and
Dina Merrill, resumed Monday (17) under
Daniel Mann's direction for exterior sequences
in upstate New York. Kay Medford,
the Broadway actress featured in
the new hit, "Bye Bye Biidie," started
work in the interior sequences at the Gold
Medal Studios in the Bronx later in the
week. The Afton-Linebrook production
will be released by MGM later in 1960.
May Britt. one of the stars of "Mm-der,
Inc.," which was actually completed minutes
before the strike took effect, aiTived
from the coast for additional filming to
"em-ich production values," according to
Bm-t Balaban, producer-director. With
Stuart Whitman and Hem-y Morgan costarred,
"Mui-der, Inc.," will be released by
20th Centmy-Fox in July 1960.
an. ^'
ias
1''
iiaEiaii'
is
:t
)idst«»
Jon^toctiC
yfJA-.
BOONTON, N. J.
Large Core
Greater Crater Area
meom
MAXIMUM LIGHT
West Virginia—Charleston Theatre Supply, Charleston Dickens
4-4413
SteHing
Evenly DUtrihuted
3-893S
j
Theatre Service & Supply, Huntington 2-4043
Veterans Electrical Coiutruction ond Service, Elkini
832
District ot Columbia— R. & S. Theatre Supply Co., Washington
BOXOFFICE April 25, 1960
E-7

PITTSBURGH
a proud exhibitor father and mother are
the James Glen BeUs of Grove City. Son
James, a member of the June 1960 Grove
City High School
graduating class, has
been chosen to receive
the new Cooper-
Bessemer Corp. community
scholarship
presented armually
to a senior at this
school. First recipient
of this scholarship
i$250 a year, with an
additional $250 to be
contributed to the
James Bell college or university
that the selected student
chooses), young James Bell has numerous
honors to his credit as a scholastic
leader, winner of the American Legion
award and being a member of the National
Honor Society. He has played basketball
during his entire high school career
and served as manager of the football
squad for two years. His father is the
Guthrie Theatre, Grove City manager.
Judge John Mcllvaine rejected a defense
request for a directed verdict of acquittal
in the trial of Theodore Cozza, president
of Teamsters Local 211, who has tied up
film delivery service in this area a number
of times during his 11 years as head of
the union. He is charged with violating
the Taft-Hartley act by accepting pay
from the Pittsburgh Sun-Telegraph.
The approaching demoUtion of New
York's Roxy Theatre saddens William Moclair,
new manager of the UA Penn here.
He started in the business there as an
usher the year the Roxy opened in 1927,
and after many promotions he became
managing director in 1953. Three years
later there was a Roxy change of ownership
and Moclair became manager of the
Pox at Philadelphia. Recently he succeeded
Fred Kunkel at the downtown Penn, when
the la.tter, who started as an usher here,
moved to New York to become assistant to
Salah Hassanein, UA Theatres veep.
Jack Kaufman of ADV Agency here forwarded
a postcard from San Francisco
city—never saw
Stein,
. . .
which he terms "a lovely
anything like it in my life, rode cable car,
been to Fisherman's Wharf" . . . Irv
20th-Fox, is to come in from the road and
will take a booking post, leaving only Sam
Milberg as a road salesman for Fox
Lt. Johnny Betters of the Air Force, owner
of the Roof Garden Drive-In Theatre,
Somerset, was a Pilmrow visitor.
Tommy Bello, veteran showman and
manager at Nanty-Glo for Blatt Bros.
Theatres, puts in many extra hours daily
devoted to seeking theatre patronage. Son
Tom jr. is manager of Blatt's Aurora Theatre,
East Aurora, N. Y., and he is a morning
chemistry-science teacher at the high
school there; son John, a former theatre
manager, is a teacher at the high school
in Blairsville, Pa., where he is also assistant
athletic coach.
Studio Theatre, Bellevue, closed April 4
when the lease held by Associated Theatres
expired. Reports are that the house
will not be used as a theatre in the future.
62.000 School Attendance
For 'Ben-Hur' Showings
NEW YORK—A total student attendance
of 62,000 is reported by Loew's Theatres
for the 49 extra morning perfonnances
of "Ben-Hur" at Loew's State Theatre
up to Easter Week. The perfoimances,
each of which was capacity at a special
student price of 99 cents, were held on the
average of thi-ee a week and were made
up of classes from 173 public schools, 194
parochial schools and 48 private schools.
Additional morning performances are
booked through May, under the direction
of Mrs. Ruth Fui-st, group sales expert,
and Mrs. Ann Bontempo, Loew's school
promotion specialist.
'Can-Can' $1,000,000
Gross in Six Cities
NEW YORK—"Can-Can," the 20th
Century-Fox musical in Todd-AO, grossed
over $1,000,000 in its first six roadshow engagements
in the U. S., according to Alex
Harrison, sales manager.
The pictui'e is currently playing at the
Rivoli Theatre, New York, where the
seventh week started April 20: Miami's
Sheridan Theatre, Ben Sack's Gary Theatre,
Boston; the Carthay Circle, Los Angeles;
the Aladdin Theatre, Denver, and
the 'Villa, Salt Lake City. "Can-Can" also
opened recently in London. Toronto and
Australia, with a Tokyo opening scheduled
shortly.
Hill Top Case Victory
PITTSBURGH — A clearance litigation
which has been on inactive file in local
U. S. district court for several years was
being resolved last week. Owners of the
Hill Top Drive-In near Monongahela and
the major film distributors had all but
signed an out-of-court agreement, terms
of which were not completely disclosed, but
which were favorable to the exhibition
firm in permitting much better licensing
and booking conditions, plus a large cash
settlement. The distributors, who had formerly
denied licensing on a first-run or
open basis, reversed their position.
Richard Neff in Move
TYRONE, PA.—Richard Neff has resigned
as manager for the Rivoli and Cambria
Theatres Co. and he will take over
management of two outdoor theatres which
he owns, the Super 220 in the Altoona
area and the Moonlite near Brookville,
which he purchased only a few weeks ago.
George C. Wilson III is president of the
local exhibition firm and Wilson Theatres.
Bob John Adds Drive-In
KINGWOOD, W. VA.—Robert L. John,
who entered exhibition here last winter
when he acquired the Alpine Theatre and
who recently leased the long dark Dixie at
Grafton, has taken over the Pineville
Drive-In at Reedsville. formerly operated
by Kinsy Kulp and licensed by the Gray
Barker agency of Clarksburg.
Van Heflin plays the role of commander
of a German raider ship in Paramount's
"Under Ten Flags."
Theodore Mikolowsk]
An Exhibitor 50 Years
PITTSBURGH — Theodore
Mikolowsk;
is observing his golden anniversary in tb
motion picture business.
Fayette County's oldest-in-service the
atreman, Mikolowsky has been Mason
town's well known exhibitor for very clos
to 50 years. Few exhibitors in the worli
have been "at it" as long as this gentle
man of the old school of showmanship. »
started in the nickelodeon business ii
Pittsbm-gh's downtown district in 1910 a
Wylie avenue and PuUerton street, th
area in the city's lower hill which is no^
under redevelopment for the civic arena
etc. For two years he prospered in th
"flicker" business here.
In 1911 he "eyed" Masontown as an ui
and coming community and he soon mad
arrangements to move there and to opei
his first motion picture theatre in the smal
Fayette County district. During the year
that followed he built and opened severa
theatres there. Twin sons assisted him li
the business in later years. One of then
drowned in a swimming accident in recen
years, the other becoming noted in avia
tion.
For many years Masontown's Libert
and Rex theatres were popular showplacej
Only one theatre has been in operation i
recent years, mostly on a parttime basis
but the veteran theatre owner has re
mained on the job.
Mikolowsky's hobby throughout most o
his business life has been gun collecting
Large specially built cases house his col
lection of guns and other weapons. He
an authority on firearms.
U-I Sets Regional Drives
Honoring Sales Managers 1
NEW YORK — Universal-Internatioml
has scheduled regional sales drives honl
oring four regional sales managers. ThI
first, honoring Joseph B. Rosen, who head||
quarters here, has already been put int
operation and will conclude Saturday (30)1
The second, honoring P. F. Rosian c|
Cleveland, will run from Sunday il> tl
June 4. the third, honoring R. N. Wilkinl
son of Dallas, will run from May 29 t|
July 2 and the fourth, honoring Barne
Rose of San Francisco, will run from Jun|
26 to July 30.
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Dick Neff Adds Ozoner
BROOK"VILLE. PA.—The Moonlit!
Drive-In near here has been sold by OiBlOttn
ville Hollobaugh to Richard Neff. NeMtioll
operates the Super 220 Drive-In near Alj
toona and he is widely known in the trad^p astlif
as manager of the Wilson Theatres (|
Tyrone, Pa.
^«mMi
Retired Projectionist Dies
MEAD'VILLE. PA.—Jesse H. Neuroll
projectionist, died April 4 at his home 11
Sunny Slope. Ariz. He had been employe!
here for 40 years prior to his retiremerl
in 1958. first as a projectionist at th|
former Park Theatre and later in the san
position at the Academy Theatre. FoUov
ing retirement he and his wife moved tj
Arizona.
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BOXOFFICE April 25, ISfiWISorncE

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The
EWS AND VIEWS OF THE PRODUCTION CENTER
rHollvwood Office— Suite 219 at 6404 Hollywood Blvd.. Ivan Spear, Western Manager
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No Parley Progress
In Writers Strike
HOLLYWOOD — Following a two-hour
session of the negotiating teams for the
Writers Guild of America and the Motion
Picture Pi-oducers Ass'n, no progress was
reported made toward bringing a conclusion
to the scriveners' strike, which began
JanuaiT 16. 'WGA representatives
said they "hoped to meet again and to
I
forward if possible." But no exact
was set for a futui'e meeting.
Meanwhile, a second negotiating session
of the Screen Directors Guild with MPPA
and the Alliance of Television Film Producers
was scheduled at guild headquarters
at which the producers were expected
to respond to some of the points included
in SDG's list of demands. The current
directors pact expires April 30.
A telegram has gone to the WGA negotiating
committee from 23 top screen
wiiters, urging that the pattern of the
Screen Actors Guild settlement be considered
in the cuiTent bargaining between
WGA and the producers. The telegram
apparently was sent after a WGA bulletin
to members noted that its problems in
many areas differ from those of SAG and
that "we in no sense felt bound by the
specifics of their deal."
Ahead on Eight Films
HOLLYWOOD—Robert L. Lippert returned
from New York huddles with 20th-
Pox toppers and reported his Associated
Producers has been given an okay to launch
eight more low-budget films for 20th-Fox
this summer. First to go will be "Desire in
projected by the produc-
"
the Dust,
tion unit.
Torgy' a Best Selection
HOLLYWOOD — The General Federation
of Women's Clubs of the U. S. has
selected Samuel Goldwyn's "Porgy and
Bess" as the best musical production of the
year. Presentation of the award will take
place in Milwaukee May 4 at the annual
meeting of the organization.
Role to 'Valerie Porter
HOLLYWOOD—Valerie
Porter has been
dotted
I
for a top role in Golden Film Pi-o-
"Three Blondes in His Life,"
which stars Jock Mahoney. The film, now
at Republic, is being produced
George Moskov and helmed by Leon
for Cinema Associates, Inc. release.
SMPTE Convention Is Set
For Attendance of hOOO
LOS ANGELES—An attendance of 1.-
000 persons wiU be attracted to the 87th
semi-annual convention of the Society
of Motion Picture and Television Engineers
which will open May 2 at the Ambassador
Hotel in Los Angeles, according to SMPTE
headquarters here.
The throng will be attending not only to
join in discussions on a great variety of
topics, all pertinent to the convention
theme of "New Techniques for Films, Television
and 'Video Tape," but also to see an
elaborate exhibit of equipment. Harry
Teitelbaum of the Hollywood Film Co., exhibit
chairman, said the 43-booth exhibit
will contain more than $1,000,000 worth of
equipment. Other key committee chaii'men
who have predicted a record convention
to President Norwood Simmons are Robert
Hufford, local arrangements chairman, and
GOLDWYNS HONORED—Cardinal
Josef Wendel of Munich greets Mrs.
Samuel Goldwyn at the European premiere
of "Porgy and Bess" on .\pril 1,
as GoldwTn, left, and Bavarian Prime
Minister Dr. Hans Ehard, extreme
right. looks on. Upon their return to
Hollywood last week from a lengthy
European stay, Goldwyn's first activity
was the announcement that he will address
the UCL.\ theatre arts department
on May 4 on the occasion of the
presentation of the sixth annual Samuel
Goldwyn Creative Writing Awards.
He will personally present the 81,000
first and §250 second prizes to the
UCLA student winners of the competition.
Herbert Farmer of the University of
Southern CaUfornia. program chairman.
The convention will get under way with
a general session at 10 a.m. May 2 with the
presentation of the first technical paper
by Syd Cassyd of the University of California.
It will deal with the preservation
of important magnetic tape records now
often lost when the tapes are wiped clean.
Next, "Subjective Screen Brightness" will
be discussed by Gerhard Lessman of Bell
& Howell of Chicago. He is associate director
of research of the company. Donald
J. Parker of Radio Corp. of America
and F. C. Myers of Fort Belvoir. 'Va.. will
discuss "An Electrostatic Color Map
Printer:" Loren L. Ryder. Ryder Sound
Service. Hollywood. "Synchronous Camera
and Sound Drive." and Michael F. 'Venezia.
U. S. Army Signal School, Fort
Monmouth, N. J., "Modern Trends of
Audio-'Visual Education." The traditional
get-together luncheon will follow.
Among the many papers to follow during
the convention will be one by Donald
Nicholson of Technicolor Corp., Hollywood,
on "The Effect of Composition of Altering
Aspect Ratio in Print," "Motion Picture
Camera Lenses" by J. D. Hayes and W. S.
Fujimm-a of Bausch & Lomb, "Apphcation
of 35mm Sprocket Hole Film to Instrumentation
Recording" by G. R. Crane and
J. W. Stafford of Westrex Corp.. "Ultra-
High-Speed Streak Camera" by Jack Patterson
of Beckman & Whitley, San Carlos,
Cal., to mention only a few. 'Videotape
discussions will figure largely in the proceedings.
The exhibit will be the largest of its
kind ever held in conjunction with SMPTE
conventions. It was sold out well in advance
of the convention date.
Award to Stanley Kramer
HOLLYWOOD—The United World Federalists
of Southern California will cite
Stanley Kiamer for his "contributions to
world peace and understanding" through
his productions of "The Defiant Ones." "On
"
the Beach and the upcoming "Inherit the
Wind.
" group's second annual Peace
Award will be presented to Kiamer May 1
at the Beverly Hilton Hotel. Governor G.
Mennen WiUiams of Michigan will be guest
speaker.
Ajri»"
.80X0FFICE April 25, 1960
W-1

Alfred
i
':
i
New Multavox Translation System
Being Developed for Biblical Opus
HOLLYWOOD—Initial plans for a system
that would all but eliminate the possibility
of inefficient foreign translations
of motion pictures were revealed by
George Stevens in a tradepress conference
at his 20th Centui-y-Pox offices.
Called Multavox, the system is being
developed for use on the upcoming
Stevens Co.-20th-Fox-Todd-AO color production
of "The Greatest Story Ever
Told," in which the producer-director is
making an effort to achieve what he
calls a "new look" for motion pictui'e production.
SIX-LANGUAGE SOUNDTRACK
The picture is to be made with six
language soundtracks — English, German,
French, Italian, Russian, and Spanish.
The system includes headphones in which
any one of the six languages could be
played. The device would be particularly
effective in foreign playdates, as well as
in some top metropolitan domestic situations.
Stevens emphasized he wants no chances
taken in poor translations of the script,
particularly where it employs Biblical
passages. He feels this method will do the
trick.
He calls the desii-ed "new look" or concept
for the picture an "artistic presumption."
He wants to get away from the
usual Biblical concepts and tell the story
as it might appear from the point of view
of people today. He is concentrating on
new ideas in costume design by Nino
Novarese, and on experiments in control of
color and other production values.
"The Greatest Story Ever Told" is
based on Fulton Oursler's best-selling
book, but will be greatly expanded. So far,
there is about a $10,000,000 budget, though
he says he has a "blank check" from 20th-
Pox for the film. Research has been in
progress since Januai-y 1959 and filming is
to begin in November. A six-month shooting
schedule is planned in three units; one
to be directed by himself, another guided
by his son George jr., and a third by another
filmmaker if one can be fomid that
fits into their pattern.
LATE 1961
RELEASE
Release is planned for late in 1961.
Stevens lauded Spyros Skoui-as and the
20th-Pox organization for its corn-age and
expansiveness in the conception of the
project.
Both Stevens and his son are scheduled
to leave on a six-week European and Holy
Land trip to do additional research and to
select locations. These probably will be in
Spain, they said, with interiors to be shot
at the studio in Hollywood.
They were joined at the conference by
production aides Antonio Vellani, literai-y
and art researchist; Tony van Renterghem.
Biblical historian,
cameraman.
and Bill Hale,
Title Changes
Girl in the Red Bikini (20th-Fox) to
SEPTEMBER STORM.
Six Steps to Freedom iWBi to THE
VIRGINIUS AFFAIR.
Garner No-Pay Spal
Takes on More Fire
HOLjLYWOOD—A cross-complaint was
filed by James Garner in superior coui-t
against Warner Bros., seeking $341,000
damages for asserted breach of contract
and for alleged interference with prospective
contractual relations. The complaint
came as a result of the studio suspending
the actor without salary under the "force
majeur" clause. Garner also requested an
injunction to prevent WB from claiming
he was under exclusive contract to the
Burbank lot.
Last March 31, Warners brought suit to
determine whether it had the right to lay
off the actor under the controversial clause.
The suit followed the suspension of Garner
on March 2. The actor claims this is
grounds for abrogating contract.
Garner bases his contention on a clause
in his contract signed Feb. 27, 1959, which
lie says provides that the studio was not
to have the right to lay him off without
pay during the first five years of the pact.
The pact, which started March 2, 1959,
was renewed Jan. 19, 1960, at which time
WB exercised its option. The complaint
charges, however, that on the day the new
time was to begin, the studio informed him
it had "elected" not to make any fui-ther
weekly payments to Garner.
* * «
An amicable settlement was announced
between Warner Bros, and Edd "Kookie"
Byrnes. Byrnes had been on suspension
since last November, when he reportedly
was getting $450 weekly and wanted considerably
more. It is understood that WB
offered $750, and the actor expected to
return to his Kookie role in the 77 Sunset
Strip series, although his future plans were
not revealed by the studio.
Actor Guild Directors
Confer on New Pact
HOLLYWOOD—A two-day national conference
of Screen Actors Guild board
members and executives was held here
over the weekend i23, 24) regarding upcoming
contract negotiations covering
filmed television programs. The conference
will make recommendations to the
guild's national board of directors.
Atending from New York were actors
Humphrey Davis, Philip Foster and Carl
Frank; Harry Hoffman, executive secretary,
and Herman Gray, counsel. Representing
the Chicago branch were actors
Don Gordon and Cai-lton KaDell, and
Raymond Jones, executive secretaiT-
Board members Richard Kilbride represented
Boston, and from San Francisco
came actor HariT Mondfrans and Susan
Murray, guild staff members. John L.
Dales, executive secretary, presided at the
huddle which also was attended by officers
and toppers from the guild's local
headquarters. Guild contract covering TV
expires May 31.
Two Teenagers Cast
In 'At Campobello'
HOLLYWOOD—Zina Bethuna, teenage
actress, will make her film bow as Anna
Roosevelt in "Sum-ise at CampobeUo,'
Dore Schary production for Warner Bros
Robin Warga, 10-year-old son of the as» SI8« tlia
sistant head of secui'ity at the ParamounJ
studio, also has been inked to portray p8- lAci
Franklin Roosevelt jr. as a boy. ef*'"
Cliff Robertson has been borrowed from 0^:
Columbia by Hal Wallis for a top role in B1"*^
"All in a Night's Work." which is current-^i"'
ly before the cameras starring Dean Mar^
ijtt
tin and Shirley MacLaine. In the film: ifft*"
Robertson plays the role of a young Park issionoi
avenue doctor who is briefly engaged tcv ''*'
Miss MacLaine,
Tommy Kirk will star opposite Free
MacMurray and Nancy Olson in Walt Disney's
new comedy, "The Absent-Mindec
Professor." Eighteen-year-old T o m m j
will play the wisecracking son of the towr
Shylock, in Disney's yarn about a wool
gathering science teacher.
A three-film deal has been firmed between
Gary Cooper's Bai-oda Production:
and United Ai-tists. Cooper will star ir
[jjil
aibiti
Btihea
EoastraK
all three features, to be made over tht 14; ictoi
18 months. First to roll will be "Shor Si nor 1
Weekend," based on the T. 8. Strachar feiiuoi
next
tome, with David Miller producing ant aj i resi
directing the film, slated to start in Italj
in July. The second project will be "Tht
View From the 40th Floor," Theodon
White novel which Michael Anderson wU
helm. The third property has not been set
Cooper also will topline "First Train t<
Babylon," a coproduction of Baroda an<
Pennebaker Productions for UA release.
Para. Sales Convention
In Los Angeles April 28
NEW YORK—Paramount has completec
plans for its first national sales conven
tion in ten years, a three-day meeting t<
be held in Los Angeles starting Tuesda;.'
126) under the direction of George Welti
ner. vice-president in charge of worlc
sales. Executives of the production, home
office, domestic field and Canadian or
ganizations will gather to formulate loiig,w|.
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range sales and promotion plans for thiBriS ^Kin
distribution program. Bp-
Joining Weltner in leading the discus "Stth
sions will be Hugh Owen, vice-presiden
and eastern sales manager, and Sidne:
?:tttir
Deneau. vice-president and western sale
head. Jerome Pickman, vice-president ii
charge of advertising, publicity and ex
ploitation, assisted by Martin Davis, na jU(Cid.'"bia
tional advertising, publicity and exploita T^' Tho !
tion manager; Herb Steinberg, studio pub Ann
licity manager, and Joe Friedman, ex
ploitation manager, will outline the pro
aji
motion plans for the upcoming pictures.
»illto:
Discussions will focus on the "Big Fiv
for Sunnner"— Perlberg-Seaton's "The Ra, UIi
"
Race, Hitchcock's "Psycho," Jerr
Lewis' "The Bellboy." Shavelson-Rose's "I
Started in Naples" and Sy Weintraub'
itha
"Tarzan the Magnificent." Special atten
f; fill be
tion will also be given to the general re "f Pictur
lease of Cecil B. DcMillc's "The Ten Com
sbei
"
niandments and the rerelcase of DeMille'
J^Jam
"The Greatest Show on Earth."
W-2 BOXOFFICE ;: April 25, 196l|lOrFiC£

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Heston Denies Any
Writer Credit Snub
HOLLYWOOD— In a letter to Paul
Gangelln. secretary of the screen board of
the Writers Guild of America, actor Charlton
Heston answered WGA's earlier
charges that his Academy Award acceptance
speech was "reprehensible and damaging."
'Accepting the Oscar for best male
performance of the year in "Ben-Hur,"
Heston specifically thanked writer Christopher
Pry for his contribution. Karl Tunberg
was given sole writing credit on the
film by WGA.)
Stating that it had not occui-red to him
to get clearance from WGA for his "expression
of gratitude," Heston insisted In
his letter that his thanking Fry reflects
a thoroughgoing respect for the union's
credit arbitration system, and pointed out
that the authority of this system is amply
demonstrated by the "Ben-Hur" writing
credits as they exist on the screens of the
world.
Heston further pointed out that no member
of WGA was in Rome during the filming
of the picture and said that "since Mr.
Pry is not, I believe, a member of your
guild, and since I am certainly not, it's
hard for me to see how you can take issue
with any such sentiment on my part."
The actor commented that he did not
invite nor welcome controversy, "especially
when it comes from a body of men whose
crait I respect deeply and who, as individuals,
I have so often found both creative
and congenial." He ended by saying
that he would await further word as to
what "punitive action" the guild might
take against him.
Earlier. WGA had claimed in a letter
penned by Gangelin to Heston, that Heston's
remark, by innuendo, reopened the
credit arbitration issue regarding "Ben-
Hur." which "had been resolved long before
the time of the broadcast." The letter
further charged the remark was "tendentious
and deliberately provocative" and that
It was a breach of professional ethics.
Jeffrey Hunter Obtains
Top Role in 'The King'
HOLLYWOOD—Jeffrey Hunter has been
signed for a role in Samuel Bronston's "The
King of Kings" and leaves next week for
Madrid to start the picture in 70mm Technirama
at the Sevilla studios. He just completed
the lead in "Hell to Eternity," Atlantic
Pictures' production for Allied Artists.
Pour more productions have been prepared
by Bronston in New York, including
"El Cid," biographical film of the Spanish
hero who freed his country from the
Moors. Anthony Mann will direct. "Don
Quixote" will be megged by Hugo Pregonese
with a June starting date slated. "Carmen"
will follow, then "Captain Kidd," a
remake.
"King of Kings" has been budgeted at
$6,000,000 and will be filmed in Rome and
the Holy Land, as well as in Madrid. Bronston
said that Christ, the role Hunter will
essay, will be "depicted as a human being"
in the picture. The role of centurion already
has been assigned to Richard Burton,
and James Mason is wanted for Pontius
Pilate.
BOXOFFICE :: April 25, 1960
n
^O TRIKES may come and strikes may
go.
J^^ but Hollywood's dearly beloved
teapot tempests, like Tennyson's
widely publicized brook, apparently will go
on forever. Most recent stonn to brew in
Cinemania's kettle came to a boil when
producer-actor-singer-promoter Prank Sinatra
announced that he had retained Albert
Maltz to write the screenplay of Sinatra's
planned production. "The Execution
of Private Slovick." This is the same Maltz
who was nailed to the barn door along with
Dalton Trumbo. et al, for averred Communistic
leanings and or connections when
witch-hunting in the film capital was the
most popular sport of the House Committee
on Un-American Activities and certain
local self-appointed guardians of Hollywood's
political morals. These witch-hunts
and resultant convictions of bagged quarry
resulted in the establishment of the nowantiquated,
never-effective blacklist which
had as its obsequious object the denying,
for evermore, jobs in or on photoplays to
anyone tarred by the witch-hunters'
broomsticks. How ineffectual and ridiculous
that ill-advised blacklist proved to be
has been established by countless subsequent
revelations and situations.
Sinatra's announcement touched off
about the same fireworks that flared and
fizzled when, at an earlier date, producerdirector
Otto Preminger fingered his nose
at the witch-stalkers and the blacklist by
hiring Trumbo to write the screenplay for
his now-in-production "Exodus"; and filmmaker
Stanley Kramer did the same as
concerns scrivener Nediuck Young. True to
form, the American Legion huffed and
puffed and threatened to blow down
houses, encourage boycotts and conduct
campaigns of information. What remains
of the local brigade of intrepid spooktrappers
quickly closed ranks and added
their mite to the alarums. Perhaps the
tocsin-tinkle that garnered the most attention—and
space, of course—was the
one broadcast by Behemoth of Blurb Russell
Birdwell on behalf of his client John
Wayne. Contending that Wayne's "statement"
was "in answer to newspaper requests
for comment." the declaration ended
on a political note, to wit: "The thing that
concerns me. and I am sure many other
people in the United States, and what I
consider to be most important, is: How
does Sinatra's crony. John P. Kennedy,
feel about it. because Mr. Kennedy is the
one who is making plans to run the administrative
government of oui' country."
Subject to debate is the wisdom of such
a transparent public revelation of partisanship
from a Hollywood prominent who has
just completed a highly-budgeted, loudlytouted
motion picture— "The Alamo,"
which is approaching release by United
Artists and was produced, directed and toplined
by Wayne.
Be that as it may. Sinatra was quick to
rise to the bait in a hardhitting advertisement,
placed and presumably prepared by
his press representative, the silk-stocking
freelance flackery of Rogers and Cowan.
After convincingly outlining his reasons for
retaining the scrlvening services of Maltz.
Sinatra stated:
"I would like to comment on the attacks
from certain quarters on Senator
John Kennedy by connecting him with my
decision on employing a screenwriter.
"This type of partisan politics is hitting
below the belt.
"I make movies. I do not ask the advice
of Senator Kennedy on whom I should hire.
Senator Kennedy does not ask me how he
should vote in the Senate."
Then in a surprise move Sinatra announced
that he had decided not to employ
Maltz after all and had instructed
his attorneys to terminate all earlier negotiations.
Obviously the actor's decision was influenced
by pressures because in a second
paid advertisement he declared; "In view
of the reaction of my family, my friends
and the American public. I have instructed
my attorneys to make a settlement with
Albert Maltz and to inform him that he
will not write the screenplay for 'The
Execution of Private Slovik'."
Probably neither team gained any yardage
through the above-outlined exchange
of useless punts, to which the nation's
showmen, already suffering from a acute,
strike-intensified product shortage, threatened
with renewed censorship and other
assorted headaches, will say: "A pox on all
your houses. Let's get the show on the
road. Let's make and distribute some motion
pictures so that we can keep our doors
open. Otherwise there may be no Hollywood
to serve as a background for the airing
of differences of opinions in ideologies
and politics."
Cheerful Chuck Moses broadcasts intelligence
that "Harold J. (Red) Baker, retired
undefeated Pacific Coast Billiards
Champion . . . has been liired by Longridge
Enterprises as technical advisor for
the pool room scenes in 'Studs Lonigan'."
The master minds of Longridge must
have had very unnatural adolescences if
they need technical advice on pool room
scenes.
Allied Artists has in current distribution
a good picture of the provocative type
titled "I Passed for "White."
Sunny Sandy Abrahams, chief of AA's
publicity department, wants it known that
he is not to be starred in a sequel yclept
"I Passed for a Press Agent."
From John Flinn's Columbia campanologists
word that "Actress Janet Leigh today
became Hollywood's most glamorous
press agent. The lovely, curvaceous star
was signed by producer-director George
Sidney as special exploitation and publicity
director for 'Pepe'."
It was indeed big of Jovial Johnny to
publicly admit that Janet is purtier than
he is.
W-3

'Ben-Hur Soaring 380 Is LA Peah
Newcomer Vaisies Tremendous 345
LOS ANGELES—"Ben-Hur" continued
to shoot into astronomical figures dm-ing
Easter week, when most hard-ticket entries
showed the greatest increases. The
380 per
mighty MGM spectacle shot up to
cent, its highest figure to date, closely followed
by newcomer "Please Don't Eat the
Daisies," which scored a magnificent 345.
"Black Orpheus" continued strongly with
a bountiful 325, while Cinerama's "Search
for Paradise" made a 25 per cent gain to
hit 120.
(Average Is 100)
Beverly Canon—The Lovers (Zenith), 23rd wk. 95
Corthay Circle—Can-Con (20fh-Fox), 6th wk. 250
Chinese-Who Wos Thot Lody? (Col), 4th wk. 120
Egyptian—Ben-Hur (MGM), 2l5t wk 380
Fine Arts—Rosemary (Confl), 4th wk^... 75
Four Star— Block Orpheus (Lopert), 3rd wk.....J^3
Fox Beverly—Room at the Top (Cont'l Diary of
Anne Frank (20th-Fox) "' return engagements,
""'
Fox"wilshire^-6ur'Man in Havana (Col), 10th wk. 75
Hollywood Paramount— Pleose Don't Eat the
Daisies (MGM)
'
,, „ j ,V ,, 1 Music Hall—The Mouse That Roared (Col), 17th
80
Pontages—Watte Me When It's Over (20th-
Fox), 2nd wk „•,,
Ritz—Scent of Mystery (Todd), 13th wk
Vagabond—Poor But Beautiful (Trans-Lux),
90
155
3rd wk ,••;=,, tn
Vogue^Kidnapped (BV), 4th wk., 5 days .
... 50
Worner Beverly—Once More, With Fee mg (Col) 150
Warner Downtown—Visit to o Small Planet
(Para); A Touch of Lorceny (Poro), 3rd wk 60
Warner Hollywood—Search for Porodise
(Cinerama), 1 1 th wk
120
Triumph
Another 'Daisies'
Scored in San Francisco
SAN FRANCISCO—Of the three new pictures
on the street, "Please Don't Eat the
Daisies" won top honors with 200 per cent.
"Our Man in Havana." playing in the
sixth week at the Stage door, held to its
high level, finishing the period with 250
per cent.
Centre—Who Was Thot Lady? (Col); Israel (WB),
5th wk
Fox—Wake Me When It's Over (20th-Fox) . . . . 1 1
Golden Gate— Visit to o Small Planet (Para); In
the Woke of a Stronger (Para), 2nd wk 100
Orpheum—Windjommer (NT&T), 22nd wk .... 200
Stoae Door—Our Mon in Havana (Col), 6th wk. 250
St. Francis—Tall Story (WB) . . . .
......... 10
United Artists—The Unforgrven (UA), 2nd wk...l50
W-4
*off-nlght$".
Write today for complete
details.
eal boxofHce attraction
increase business on your
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT
CO.
3750 Oakton St. SkoU«, IlllnoU
Vogue—The Magician (Janus), 3''^
.
w^
Warfield— Please Don't Eat the Daisies (MGM) 200
•
• • . . 195
'Ben-Hur' Still on Upgrade
11th Week in Seattle
SEATTLE—"Ben-Hur" did 500 per cent
in its nth week, compared with 425 the
preceding week. "Please Don't Eat the
Daisies" continued strong as a holdover,
registering 200 in its second week after
opening with 250.
Blue Mouse—Ben-Hur (MGM), 11th wk..
Coliseum—The Unforgiven (UA) •••• g^
Fifth Avenue—Who Wos That Lady? (Col)
Music Box—Tall Story (WB) ^ -.: :^,rU{
Music Hall— Pleose Don't Eat the Doisies (MGM),
2nd wk ,.•,
.500
150
140
200
Orpheum—Kidnapped (BV), 2nd wk. ...... .. 80
^
.
Paromount—Woke Me When Ifs Over (20th-Fox),
.100
2nd wk
'Ben-Hur'
cmd "Can-Can'
Big Denver Attractions
DENVER—The remodeled Denham reopened
with "Ben-Hur" as its initial attraction
and the big Academy Awards winner
grossed 350 per cent. Another big
opening was at the Aladdin, where "Can-
Can" was in its first week but the figm-es
for the complete week were not available
at press time. Three other noteworthy result":
for the week were the 250 per cent
for "Masters of the Congo Jungle" and
190 for "Please Don't Eat the Daisies,"
both newcomers, and 200 for "Visit to a
Small Planet" at fom- indoor theatres. The
Lakeshore Drive-In, also showing this latter
film, wound up with 125 per cent.
Aladdin—Con-Con (20th-Fox), 1 st wk^ mcomplete
Centre—Who Was That Lody? (MGM) 1
00
Denham—Ben-Hur (MGM) . . . . _. >-„-:„•
Denver— -^^^
. . Becouse They're Young (Col); Comanche
E3qu?re-M«'?ers of the Congo Jungle (20th-Foxy25S
Federal Tower, Ritz, Westwood— nsir lu - ,-...-
.200
Planet (Para), 2nd wk _. .•
. • •
Lakeshore Dnve-ln— Visit to a Small Planet
(Para), 2nd wk .125
: '^ ' '
'
,^,'rkA\ ion
Orpheum-Pleose Don't Eat the Da.s.es (MGM) 90
Paramount—The Unforgiven (UA) 2nd wk 25
Towne—Babette Goes to Wor (Col) 'uu
'Ben-Hur' Plays to Capacity
Easter Weekend in Portland
PORTLAND — "Ben-Hur" played to
packed houses over the Easter weekend,
according to Mrs. Katherine Marshall,
Music Box manager, who added that
several hundred patrons had to be turned
away both Saturday and Sunday. A new
policy of multiple runs at the downtown
Orpheum and Al Forman's Sandy and 82nd
drive-ins were inaugurated with "Wake
Me When It's Over" and "13 Fighting
Men."
Broodwoy— Please Don't Eot the Doisies (MGM) 175
Fox—Once More, With Feeling (Col 2nd wk
Music Box—Ben-Hur _ (MGM) _ n th wk
uver i.iuiii-. . .
Orpheum—Woke Me When It's Over (20th- . .
.125
Fox) 13 Fighting Men (20th-Fox)
. . . . .
Paramount— Visit to o Smoll Plonet (Paro);
i
Circus Stors (Paro), 2nd wk. ...... -==
••^^^
Sandy Dnve-ln, 82nd Drive-ln^\fVoke Me When
LOS ANGELES
Come 20 members of the Variety Tent 25
•^
are expected to attend the Variety
convention May 30-June 4 in Toronto
Ont Heading the local contmgent will
be John E. Lavery, chief barker; Ezra
Stone, international dough guy; Lloyd C.
ONvnbey, past chief barker; Manny Harmon,
Carl Bratcher. Floyd Lewis and Dan
Sonney.
George Mence. former manager of the
Belmont Theatre, is now with the Roxy-
. . .
Arcade downtown Jules Gerelick. Lopert
Pictures, toui-ed his territoi-y which is
composed of the Pacific northwest, Portland,
Seattle, Denver. Salt Lake. Albunuerque,
Phoenix and San Diego ... BUI
Lauman, Fox West Coast manager for
many years, has taken over the Fox Starland
Theatre here.
The first formal meeting of field and
home office staffers of Favorite Films, independent
film distributor outfit, was
called by President Newton P. Jacobs, and
was attended by Harry Levinson. locai
manager; Hal Gruber, San francisco
manager; Chilton Robinett, Seattle-Portland-
A. E. Schiller, controller, and Mark
Tenser, advertising vice-president. Foster
Blake, general sales manager, presided.
Charles W. Snell, 80. foi-mer film theatre
executive who was associated with Sid
Grauman at the Egyptian and Chinese
theatres and subsequently joined Pox
West Coast as auditor for 20 years before
retirement, died recently . . .
Floyd Wyatt.
manager of the Academy Theatre Ingle
wood, was at David Freeman Hospital following
a heart attack.
Bob Hall, manager of the Fox Guild
Theatre in North Hollywood, is out of the
hospital after undergoing sm-geiy ... Joe
Sarfaty. Warner branch manager, was in
San Francisco with his wife and son .
. .
Johnny DeCosta, Paramount salesman,
and wife went to Honolulu.
C. L. Glett Leaves NT&T
To Form Own Company
LOS ANGELES—With "sincere regret"
B Gerald Cantor, president and chairman
of the board of National Theatres & Television,
announced the resignation of Charles
L. Glett as an officer and director, effective
June 29.
Glett said he felt that the time had
come for him to do what he had planned
to do for many years—head a company of
his own, embracing many phases of the
broadcast industry.
In addition to his duties as vice-president
of the parent company, Glett is also
president and a director in the following
subsidiaries: National Television ^""--'- Invest-
ment, National-Missom-i TV.
ndy Dnve-ln, 82nd Dnve-ln--yyaKe .e .>„».. , — , , TTD A
Its Over (20th-Fox), 13 Fighting Men
Errol GraV lO \J f 1\.
'"
(2Dth-Fox) *
._,
HOLLYWOOD — After a number ol
•
Ben-Hur' to Honolulu July 6
years^ private business, Errol Gray returns
to the cartoon field as production
LOS ANGELES—"Ben-Hur" will open at
the Kubie Tlieatre in Honolulu July 6. manager at the UPA studio. Gray was a
Dean Martin will emcee Share, Inc.'s
annual Boom Town Party for the fifth
consecutive year on May 13 at the Moulin
Rouge. Proceeds will go for child welfare
work.
former animator for Disney. UPA president
Stephen Bosustow also announced
the appointment of Robert E. Kemper as
midwest representative for UPA animation.
TV commercials and program sales, with
offices in Chicago.
BOXOFFICE April 1960
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SAN FRANCISCO
TJichard Jehar of the Park Theatre, El
Sobrante, plans to open the Concord
Auto-Movies, Concord, now under constraction,
around July 1. Designed by
Gale Santocono, the diive-in will have
1,050-car capacity, with the main building
housing the restrooms, office, storerooms
and projection booth.
Irving M. Levin, executive director of
the San Francisco International Film
Festival and divisional director of San
Francisco Theatres, retui-ned to his desk
from a holiday at Palm Springs. Levin was
accompanied by his family.
Representing Herbert Rosener, Hal Honore,
San Francisco district manager of the
Herbert Rosener Theatre Co., accompanied
by Mrs. Honore, has retui-ned from a
three-week trip to New York, combining
business and pleasure. Honore conferred
with independent distributors and previewed
many foreign films, in the interest
of San Francisco exhibition, at the New
Clay and Larkin theatres.
. . . Special
"Can-Can" opens May 18 in the San
Francisco Theatres' Alexandiia, which
has been dark since the closing of "South
Pacific" more than a year ago
Easter kiddies matinees were held
Thursday (14) at the Amazon Granada,
El Rey. Haight, Irving and Palace theatres
in San Francisco; the Serra, Daly City;
State, South San Francis.:©; El Camino,
San Bi-uno. and the Millbrae in Milbrae.
Free photos of Shirley Temple and stuffed
rabbits were given as gifts . . . Thi-ee special
Eastern vacation performances were added
to the matinee schedule of Cinerama's
"Windjammer."
Among Giant fans on the opening day
Motion Picture Service co.
125 HYDE . SAN FRANCISCO 2, CALIF. . GERRY KARSKI, PRES.
were Mr. and Mrs. R. A. Eckels, Hem-y
Nasser and Frank HaiTis . . . Min Levy.
Manhattan Films, entered French Hospital
due to a sciatic condition . . . Mel Hulling
and Jim Myers will fly by United jet Friday
1 29) to Chicago to attend the Allied
Artists national convention. It will be
held at the Blackstone Hotel April 30,
May 1.
The Variety Mixed Bowling League will
hold a trophy dinner-dance May 6 at the
Concord Inn, Concord . . . The Parsons
Theatres team led the league at the end of
28 weeks. High games of the week were
rolled by Joe Topper, Motion Picture
Service, 223; Neal Salemi, Parsons, 210,
and Bob Lehr, Pischoff Signs, 203.
Women of Variety met Tuesday il9) at
the home of Mrs. Paula Grubstick to discuss
ways and means of selling tickets.
The benefit event for the Blind Babies
Foundation will featiu-e fun and entertainment
Sunday, May 15, at the Surf
Club, with cocktails at 5:30 and dancing
till midnight. Tickets are available at the
Variety Club.
Albert M. Levin, able manager of the
historic Coliseum Theatre, one of the largest
showhouses still operating a regular
schedule in San Francisco, has returned
to his post after a vacation. Dm-ing his
absence, Nathan Grossman was in charge
of the Coliseum.
Susan Lackritz, formerly of Chicago
and an editorial staff writer for the Chicago
Sun-Times, has accepted the position
of group coordinator for the San Francisco
International Film Festival, according to
Irving M. Levin, executive director of the
foui'th annual fete to take place October
19 -November 1 at the Metro Theatre. She
is making an-angements for various national,
social and sei-vice groups to sponsor
evenings at the film festival. The organizations,
by accepting a sponsorship,
create a benefit for their groups through
the sale of festival tickets. According to
Miss Lackritz many organizations who
have acted as sponsors in the past years
are renewing their contracts.
Jerry 'Weiss of Los Angeles has been
making San Francisco contacts in view of
starting Art Film, a magazine, to be distributed
in the art houses of the United
States and sent abroad. Weiss expects
his first edition to be off the press in October.
He promises bright articles which
discuss films in depth covered by a staff
of internationally known wTiters. A series
on international film festivals, with particular
information on the San Francisco
Film Festival, the only recognized motion
picture competition of international films
in the United States, is promised. Art
Film is projected for monthly issue.
Here arc some of the things the 200.-
000th person to pass through the doors at
the Coronet Theatre to see "Ben-Hur" will
get to do free: spend a fabulous weekend
on the town for two, staying at the Fairmont
Hotel: take a Gray Line sightseeing
toui- of San Francisco; dine at Ondine's,
Fisherman's Grotto and the Kuo Wah
Cafe; see a performance of Mike and
Elaine at the Geary; nightclub at the
hungry i. Bimbo's and Pack's II. and receive
an MGM "Ben-Hur" gift album of
music from the film from the Music Box
Record Store. The winner also will appear
on Bud Heyde's Listen Ladies KNBC program
on which he or she will present a
gift certificate to see "Ben-Hur" to someone
in the radio show audience.
PORTLAND
The Oregon and Journal newspaiiers resumed
separate publication on the
18th with many new staffers. The Journal
added an entertainment section, which
covers motion pictures, television, music,
books, arts and records, mider the editorship
of Arnold Marks. Color will be used
freely. Penny Ter Maat, former assistant
to the motion picture editor of the Indianapolis
Star, is the new film editor of the
Oregonian.
Roy Cooper to Address
Oregon Theatre Owners
PORTLAND — Roy Cooper, executive
committee chairman of Theatre Owners of
America, will address the one-day convention
of the Oregon Theatre Owners
Ass'n Wednesday (27) at the Benson Hotel
here.
Cooper, who is president of West Side-
Valley Theatres of San Francisco, will talk
on the state of the industry and TOA projects.
Albert Forman, president of the
Oregon unit of TOA, will be meeting chairman.
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J

,
Portland Newspaper
Adopts Film Ad Code
PORTLAND — A citywide campaign
against "indecent" books, magazines,
photos and film fare has resulted in a new
ordinance designed to speed up action
against suspected violations, and most recently
the distribution of an "advertising
code" by the Oregonian. one of the two
daily newspapers here.
Active on the anti-obscenity front also is
a citizens group appointed by the mayor
which goes under the name of the Committee
for Decent Literature and Films.
The advertising code was sent out in a
letter by Harold V. Manzer, advertising director
of the Oregonian, to all theatre
owners.
"You in the theatres and we at the
Oregonian share a common problem,"
Manzer wrote. "For some time, thr-oughout
the country, theatres have been competing
not only with each other, but with many
outside factors for patronage. A few, in
the heat of this competition, have lowered
the standards of their advertising.
"Some of this advertising has become
sensational and even suggestive to the
point of violating good taste. As a result,
the theatres—and the newspapers can-ying
those advertisements—lose the respect and
good will of parents, educators, church
groups, and, in fact, a large part of the
general public.
"The Oregonian takes pride in being a
good neighbor to every family in this area,
and, consequently, cannot be a party to
such a program."
For the guidance of theatre managers,
he enclosed a group of regulations governing
motion picture advertising. These will
be rejected:
1. Illustrations of persons in compromising
positions.
2. Illustrations of persons in a state of
dress or undi'ess that would be considered
suggestive or indecent on the street, the
beach, or any public place.
3. Illustrations portraying a high degree
of violence.
4. Headings or copy that tend to stimulate
an unnatural or unwholesome attitude
or interest in sex, violence, narcotic addiction
or immorality.
5. Headings or copy that use the device
of double meanings, the purpose of which
is to convey an impression restricted by
these standards.
6. Illustrations, copy or quotations which
imply they are part of the pictm-e unless
they are, in fact, a part of the film.
DENVER
\A7'olfberg Theatres has announced managers
for its six Compass drive-ins
for the season. Phillip Blaine will be at the
West, Doug Williams at the Valley. Lam-en
Vernon at the Monaco and Dick Boyer at
the North. Ralph Morin, new with the
Wolfberg organization, will manage the
South, while Paul Campbell, also new with
Wolfberg, will direct the East.
Wilbur William and Claude Graves have
BOXOFFICE April 25, 1960
New San Jose
Tradewind Drive-ln
Being Built Around Heated Pool
taken over the Sunset Drive-In at Fort
Collins from Joe LaConte, and scheduled
an immediate opening. Graves and Williams
aLso operate the Holiday and Motorena
drive-ins at Boulder . . . Herb Boehm
and his son Milton were in town making
last-minute arrangements for the opening
of their Valley Drive-In at Fort Morgan.
Jane Fonda was in town publicizing "Tall
Story," scheduled to open in the Paramount
Theatre ... Ed Brinn, salesman for
MOM in the southern territory, recently
made a quick trip to Dallas in order to
pick up his family and move them to Albuquerque
where the Brinns will be residing
. . . Paul Lyday. managing director
of the Fox Intermountain Denver Theatre
until about a year ago, is opening his new
24-lane Bowl-Aurora.
Dr. W. Scott, Rio Theatre at Meeker,
brought his 5-year-old daughter with him
Dr. Fi-ank
on a recent booking trip . . .
Rider, Chateau Theatre at Wauneta, will
reopen soon on a "hope and wait" basis
. . . Working around the Row were Edna
Lewis. Peerless Theatre at Holyoke; Bob
Heyl, Wyoming at Torrington; Don Poulos,
Paonia at Paonia; Hugh Haines, Valley at
Fowler, and Sam Feinstein, Kar Vu at
Brighton.
Drive-in theatres are experiencing a
great start this season. Near summer temperatures,
ranging to a high of 76 degrees
on one weekend, compared to a high
of 17 degrees on the same day a year ago,
account for a part of the increase. It is
doubtful if the weather man could have
timed the arrival of warm weather with
the drive-in openings to any better advantage.
With the season off to a great
start, and with continued help from the
weather man, this could be a record breaking
season as far as drive-in operations
are concerned.
Alfred Hitchcock's "Village of Stars" for
Paramount will be filmed in lavish style.
JANE FONDA IN DEN\ ER — At
Thomas Smiley, general manager
left,
of Wolfberg Theatres, and (right)
Larry Starsmore, general manager of
Westland Theatres, visit with Jane
Fonda during her sojourn in Denver
for personal appearances on behalf of
Warner Bros.' "Tall Storj-," in which
she costars with Anthony Perkins.
SAN JOSE, CALIF.—Many features of
the Tradewind Drive-In, now under construction
here, will attract extra evening
business as well as provide recreation for
patrons during the daylight hours. Designed
by Gale Santocono of San Francisco
for Arthur Yaramie, currently owner
of the Mayfair Theatre. San Jose, the
new drive-in is being rushed for an opening
date late in August.
At an approximate cost of $300,000 (not
including the land), the Tradewind will
occupy ten acres and have an 850 -car capacity.
The amphitheatre is situated in a
hollow between two elevated areas In such
a manner that the setting sun is cut off
by a range of mountains that will allow
the picture to be projected 45 minutes
sooner than nonnal.
Built around a filtered and heated pool
60x45 feet is a building containing restrooms,
a 60x60-foot concession area, a lOOx
30-foot projection room and a large dining
room completely enclosed in glass
from which patrons will be able to watch
the activities in the pool and the picture
on the screen. The concession counter w'ill
be set up in such a manner that it will be
able to service 500 patrons within 25 minutes.
The entrance drive will be 1,000 feet
long and 50 feet wide, paved with white
marble, and lighted from 18 inches above
the pavement.
The di-ive-in will be open for activities
prior to the evening shows, mornings, afternoons
and weekends.
Fred Stein Firm Acquires
San Bernardino Theatre
SAN BERNARDINO. CALIF.—The West
Coast Theatre was closed at midnight
Sunday
< 17 1 for a five-week remodeling
program by its new owner. Fred Stein Enterprises
of Los Angeles. A new front
will be installed and the interior will be
reconstructed and redecorated before the
theatre resumes operation as a first-run
de luxe house with a new name. New
projection and sound equipment also will
be installed.
Fred Stein Enterprises bought the West
Coast Theatre business from Albert and
Harold Stetson, who have operated theatres
in California and Ai-izona for 30
years under the ciixuit name of Calzona
Theatres. The Piatt building. Fifth and
E streets, in which the theatre business is
housed, remains the property of Redlands
Secmity Co., of which Arthur P. Gregory
jr. is president.
The Stetson brothers have been longtijne
residents here. Albert is active in
the Rotary Club, is past president of the
San Bernardino Valley Concert Ass'n and
has extensive real estate holdings.
To Colleges for New Talent
HOLLYWOOD—Roger Corman, president
of Filmgroup, will leave May 15 on a
14-day swing of universities and colleges
to interview upcoming graduates in theatre
arts. Corman will scout for actors as well
as writers and directors, and those selected
will be brought to Hollywood for indoctrination
in practical film production.
W-7

he
As It Looks lb Me ^
By KROGER BABB
A Showman's Views on
HOW MUCH IS a buck?
Does anyone
know, or care? What's your feeling about
today's theatre admissions? There seems
to be an unusual amount of discussion of
admissions these days. Cii-cuit managers
with whom we visit keep telling us their
bosses have jacked up admissions too high.
A majority of the men who run theatres
today seem to feel the public should be
able to enjoy the new movies for less. One
manager put it, "You can't whip free television
by raising prices." Another one
told us, "When they raised my price from
75 :ents to 90 cents for 'The Big Fisherman,'
they kept everybody away!'"
LET'S HA'VE a look around and examine
our thinking about admissions. We
have nice neighbors who. are prosperous,
too. One evening recently we asked them
if they'd like to have some laughs, like to
go with us to see "Please Don't Eat the
Daisies." "Where's it playing?" he asked.
"How much does it cost?" she inquii-ed.
We didn't know the admission price but
proposed it probably was a buck. "Who
can afford it?" the neighbor asked. Now
this was a ridiculous remark. He's a
$25,000-a-year man. It dawned on Uis
that perhaps millions of people are misleading
our theatremen by screaming prices
are too high when actually they are
simply using this as a way to say they
don't want to go to the show.
A PEW DAYS LATER, a sparkling new
Buick was sitting on our neighbor's driveway.
It was a lovely anniversary gift
from him to the red-headed one. He
whispered to us that his son-in-law knew
a lad whose imcle worked for the dealer
and had saved him over $300. The car
"only" cost $4,480. Without giving any
thought to gas and oil, insurance and
tickets, bent fenders and wax jobs, we
calculated that this expenditure would
have enabled them to go together to the
Merchandising Motion Pictures
SGMfine
movies 2,240 times. They won't live that
long! They could have enjoyed—for the
same money—4,480 new films, or a fewer
number and left more money to their kids.
She needs this car like she needs a hole in
her head. She's an awful driver.
THEN THERE WAS the instance of the
man standing in the doorway. We were
looking at some new spring suiting materials
in his window. "Beautiful spring
patterns," he suggested, "we'll make you a
perfectly tailored new spring suit for only
$150." He didn't mention that he wanted
an extra $6 sales tax. We began to think.
For $156 we could enjoy, relax, forget omtroubles
156 times at the shows and see
312 new movies—more than a year's total
Hollywood output. The suit would be
threadbare and out of fashion in four
months.
IT WASN'T A hangover, yet the other
We phoned
He
morning we simply felt lousy.
a good physician for an appointment.
specializes in beautiful nm-ses. After the
usual questions and the same answers, he
recommended a complete physical. Thirty
minutes later he wrote out four prescriptions.
The woman at the corner drugstore
said "$19.10 please" and never batted an
eye. The doctor's bill came. It was $67.50
for the professional services rendered.
Next day we felt fine, so we still have the
pills. Anyway, we were thinking that for
ti'.uis $86.60 we could have felt better by
seeing over 150 good movies.
EN ROUTE HOME from a recent trip,
we checked-in at a de luxe desert town
motel. The woman said the single rate
was $8.50 without television, or $9.50 with.
The motel was jammed. TV sets were
blaring forth on all sides. The motel
restaurant was packed. The lowest dinner
on the menu was $3.25. The bar was a
madhouse. Drinks were 90 cents. Later
D 2 years for $5 D
D Remittance Enclosed D Send Invoice
THEATRE..
STREET ADDRESS
TOWN ZONE STATE
NAME
1 yeor for $3 D 3 yeors for $7
POSITION..
H plBHili Milliia THE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Konsas City 24, Mo.
in the evening we di-ove down to the local
theatre to say "hello." The manager invited
us across the street for a drink. The
bartender rang up $1.70 for the two highballs
and om- friend tossed him the 30-
cent tip. Back at om- car, we confidentially
asked this theatreman, "What in the hell
is wrong with business?" "I can't speak
for other towns, " humbly replied, "but
the office has got me priced out of business.
Krog, you just can't get 90 cents for
two pictures these days in towns like this!"
THE MORE WE think about the admission
problem the more confused we become.
Men, it could be a situation where
we are just getting "whatever we can"
for our product these days. Other people,
in other lines of business, may be "selling
what they have to offer" and thereby getting
all and more than it's \vorth! It's
hard to believe that a short ounce of gin,
four cubes of ice
and a thimbleful of w'ater
can be sold by the thousands on one
side of the street for 85 cents or 90 cents
and in the same town we can't get 85
cents or 90 cents for two excellent new
motion pictures, or more than thi-ee hom-s
of fine entertainment. Wonder what
would happen if these exploitation-minded
bar owners took over operation of the
theatres? It's something to think about.
SEATTLE
The Music Hall Theatre was robbed in
mid-afternoon Monday (18) by a
calm, deliberate bandit who strolled up to
the boxoffice and demanded the money at
gunpoint from the cashier. She handed
over about $175. He stuck the cash in his
pocket and sauntered away, losing himself
in the afternoon crowds . . . Bob Parnell,
Allied Artists salesman, retm-ned
from an eastern Washington sales trip.
Sid and Mrs. Dean of Tacoma and their
son are back from a California trip . . .
Sally Record, formerly of Sterling Theatres,
has moved over to United Ai-tists as
cashier, replacing Roberta Messenger, who
resigned . . . Filmrow visitors included Art
Zabel, who operates theatres and driveins
at Olympia: Willard Andre, Vale,
Kent: Pat Tappan, Skyline Drive-In,
Moses Lake: Al Prank, Yakima, and WUl
Grieme and Jack Bradford, in from
Wena tehee.
Sues Over 'Paris' Title
HOLLYWOOD— Leo Mantin, a night
club package producer, has named Columbia
Pictures Corp. defendant in Superior
Court action charging unlawful
competition and plagiarism of the title,
"Paris by Night." Mantin has asked damages
of $3,000,000-plus. claiming the studio
has advertised and promoted a feature film
under that title as an upcomint; Brigitte
Bardot-Frank Sinatra co-starring vehicle.
He says this halted his stage shows.
Ed Gray to Distribute
LOS ANGELES—Edward M. Gray,
former
representative for National Telefilm
Associates on the west coast, has opened
a distribution business. Standard Releasing
Organization, Inc., to distribute features,
including foreign films.
W-8 BOXOFFICE April 25, 1960

he
f
Tornado Scare Robs
Kansas City Shows
KANSAS CITY—Theatres did a brisk
Easter business in spite of some storms
which cut attendance. The worst business-killer
was the Saturday night alarm
put out when air-raid sirens blew around
7 o'clock and radio stations broadcast
several funnels were observed over the
southern portion of the city. This cut the
Saturday night attendance drastically and
theatremen thought the weatherman could
have picked a less sensitive hour for his
show in the sky.
However, Easter Sunday brought good
crowds, and both the first-week pictures
and those being played as holdovers were
way up in their grosses. Scoring highest
was "The Unforgiven" at the Missouri and
"Tall Story" at the Paramount. "Ben-Hur,"
in its 12th week at the Capri, and "Please
Don't Eat the Daisies," in its second at the
Roxy, were racking up excellent grosses.
(Average Is 100)
Capri Ben-Hur (MGM), I 2th wk 275
Kimo A Touch of Larceny (Para) 140
Midland Home From the Hill (MGM), 4th wk. 110
Missouri The Unforgiven (UA); Virgin Islond
(F-A-W) 280
Paramount Toll Story (WB) 250
Plozo Because They're Young (Col) 115
Roxy
2nd
Piease
wk
Don't Eat the Daisies (MGM),
375
Uptown and Granada Kidnapped (BV) 120
'Can-Can' Attracts 255
For Chicago Start
CHICAGO— "Can-Can," with capacity
business in sight for some time to come,
was a very, very strong newcomer at the
Palace. Other new entries which fared well
were "The Fug;tive Kind" at the United
Artists, "'Wake Me 'When It's Over" at the
Oriental, "Broth of a Boy" at the 'World
Playhouse and "Garden of Eden" at the
Capri. "The Snow Queen" continued to do
a big business at the Loop, as did "The Unforgiven"
at the State Lake and "Please
Don't Eat the Daisies" at the Chicago.
"Black Orpheus" business at the Surf remained
strong.
Copn Gorden of Eden :SR) 1 75
Carnegie The Mouse That Roared (Col), 18th
wk 130
Chicogo Pleose Don't Eat the Daisies (MGM),
2nd wk 225
Cinestoge Scent of Mystery (Todd), 16th wk...l75
Esquire—Chance Meeting (Pore), 5th wk 150
Gorrick Kidnapped (BV), 2nd wk 1 70
Loop The Snow Queen (U-l), 2nd wk 215
McVickers Windjammer (NT), 17th *k 160
Monroe Hell Bent for Leather (U-l); Four Post
Guns (U-l), 2nd wk 140
Oriental Wake Me When It's Over (20th-Fox) 190
Polace Con-Can (20th-Fox) 255
Roosevelt Visit to a Small Planet (Para),
3rd wk 185
State Lake The Unforgiven (UA), 3rd wk 200
Surf Block Orpheus (Lopert), 3rd wk 190
Tcdd Ben-Hur (MGM), 1 7th wk 235
United Artists The Fugitive Kind (UA) 200
Woods Home From the Hill (MGM), 4th wk...200
World Playhouse Broth of a Boy (Kingsley) . . . . 1 85
Excellent Attendance
Holds in Indianapolis
INDIANAPOLIS—Business was good at
first -run theatres with a burst of spring
weather in time for the Easter vacation
helping. "Please Don't Eat the Daisies"
and "'Visit to a Small Planet" were heading
the new attractions at the boxoffice.
"Ben-Hui-" spurted in its eighth week.
Arlington The Lost Angry Man (Cot), 2nd wk. 115
Cinema Femole ond the Flesh (UMPO); Noture's
Paradise (SR) 1 00
Circle Visit to o Small Plonet (Para) 175
Esquire A Touch of Larceny (Para) 125
Indiana The Snow Queen [U-l); Circus Stars
(Para) 135
Keiths— Woke Me When It's Over (20th-Fox) . . 1 25
Loews Please Don't Eat the Daisies (MGM). 200
Lyric Ben-Hur (MGM), 8th wk 300
Bob Woodson, G. Cooper
Buy Airer at McPherson
McPHEBSON, KAS—Glen Cooper of
Dodge City and Robert Wood.son of Jefferson
City have bought the Starview
Dri\e-In one and a half miles north of
town on U.S. 81. An Easter op)ening was
planned by the new owners. V. C. Andersen
had owned the 81 since the spi-ing of
1949.
Mr. and Mi-s. 'Woodson have moved to
McPherson from Jefferson City, since
'Wcod?on will be the resident manager. He
has had 14 years of experience in theatre
operation. Cooper owns and operates theatres
in Dodge City and in Hays. Remodeling
carried out before the oE)ening
included installing a 90-foot widescreen,
to replace the former 60-foot screen, remodeling
of the snack bar and redecoration.
Fort Wayne Booth Tieup
Ends; 2-Man Rule Stays
FORT WAYNE — Quimby Theatres,
which operates the Clyde, Little Cinema,
and Paramount, and the Alliance circuit,
which operates the Embassy, and Jefferson,
have signed new five-year contracts
with Local 466 of the projectionists union,
ending a two-week walkout by the booth
workers.
No details of the contracts were revealed.
The union had demanded renewal of the
agreement which provided for two-man
booths in first-run houses and one man at
second runs and drive-ins. The exhibitors
sought to change to one-man operation in
all theatres and adjust stipulations concerning
overtime and other matters.
S. J. Gregory of Chicago, head of Alliance,
termed the new contract "satisfactory
to both parties."
Heart of America UTO
Elects Woody Barritt
KANSAS CITY—'W. L. "'Woody
"
Barritt
of 'Wichita was elected president of United
Theatre Owners of the Heart of America
at a meeting of the board of directors
'Wednesday i20i . He succeeds Beverly Miller
who will become chairman of the board.
Barritt operates the Pawnee and 'Westport
drive-in theatres in 'Wichita, in partnership
with Al McClure.
Other officers elected are Fi'ed Souttar,
Kansas City, vice-president: Richai-d
Oreai-, treasurer; Glenn Dickinson, jr.,
secretary: and Norris B. CressweU, executive
secretary.
It was announced that Show-A-Rama
rv will be held March 7-9 1961 in the
Continental Hotel here.
Charles L. Glett Resigns
From NT&T Subsidiary
"KANSAS CITY—Charles L. Glett has
resigned as president of National-Missouri
T'V, Inc., the company operating 'WDAF
and 'WDAF-TV, B. Gerald Cantor, president
and chairman of the National Theatres
& Television, Inc., has announced.
The resignation becomes effective June 29.
Glett requested his release to devote his
time to a company of his own w'hich he
will organize. He had been in charge of
the stations here since National Theatres
bought them from the Star May 29, 1958.
Fox Midwest Expands
Its St. Louis District
ST. LOUIS—The St. Louis district of
Pox Midwest supervised by John Meinardi
has been increased to 18 theatres, it was
disclosed at the recent luncheon meeting
in the Coronado Hotel headed by Robert
W. Selig, vice-president of National Theatres
and head of the combined Fox Midwest
and Fox Intermountain divisions.
Fred Souttar of Kansas City, Fox Midwest
executive, and Lee Thorn of Los Angeles,
of the National Theatres & Television
head office, also spoke at the luncheon,
which was attended by managers of
local exchanges.
Selig disclosed a policy of theatre improvement
and aggressive selling.
"Our company has entered into a new
policy that calls for more aggressive selling,
"
said. "In this section we've dis-
posed of a group of theatres through recent
years. Now we are tui'ning in the
other direction and will seek to get the
most business for all of our theatres.
. . 'We intend
"This, of course, interests all of us,
since we are in a partnership .
to subject our potential patrons to
advertising and publicity campaigns and
other selling efforts that shall bring them
into our theatres, which are to be properly
operated and competently staffed so they
will like to attend our shows.
"Tlie amusement seeking public today
is most selective, but they will
what they want to see."
pay for
Illinois and Missom-i Fox Midwest theatre
managers present included: Jack
Golloday, Lincoln at Springfield; Phil
Hill, Lincoln in Belleville ; George Hunter,
Tj-ndal Lewis and Bob Hicks, Springfield,
Mo.; Joe Ruddick, Joplin; Ray McLain,
Sedalia; Gilly Bui'nett, Mount 'Vernon;
Leon Koch, Centralia; Carl Lowery, 'West
Frankfort: Erman Elred, Marion; Bob
Hockensmith, JacksomlUe ;
Gene Kincaid,
Kirksville: Jerry 'Wise, Brookfield; Glen
Carroll, Cape Girardeau, and H L Golloday,
Fort Madison.
BOWLING
KANSAS CITY—Standings in the Filmrow
Bowling leagues:
ME

. Don
. . Jim
. . Robert
. . Lou
. .
Donna
KANSAS CITY
Doy Wood, who has been with Joe Hendiicks
at Eldorado Springs since the
first of the year, is now managing the
drive-in
. . . Don Paque and Mai-x Ceder
of Salina have taken over the Ritz at
Minneapolis, Kas. . . . Effective April 20,
the S&S Operating Co. became the buying
and booking agents for Marvin
Heath's HillCrest Drive-In. S&S fLouie
Sutter and Alex Shniderman^ now book
and buy for four di-ive-ins in the greater
Kansas City area having a total car capacity
of 4,000. Construction has begun
at the 63rd Street Drive-In to expand its
car capacity to 1,500 cars. The screen
tower will be enlarged to 144 feet and
there will be a new entrance road and a
third boxoffice. The expansion will cost
around $200,000 in 18 months.
Elmer C. Rhoden of Los Angeles, former
president of National Theatres, was on
Pilmrow Monday US). His business interests
here include a shopping center now
being constructed on the block-long property
opposite the Uptown Theatre under
. . supervision of his son Clark . Don Davis
reports George Hinton, former Paramount
critical condition
He
salesman,
at his
remains
home in
in
Newton, Kas.
suffered a stroke on December 13 . . .
Dean Stockwell. former child star,
Millie Perkins, star of "The Diary of Anne
and
Frank," were married in Las Vegas April
15. Dean is the son of a former Kansas
City radio personality, Harry Stockwell.
The Motion Picture Ass'n of Greater
Kansas City will salute WOMPI members
at a luncheon at the Wishbone, 4455 Main
St., on Wednesday i27) ... Ann Sutter,
daughter of Mr. and Mrs. E. S. Sutter, will
MISSOURI THEATRE
SUPPLY COMPANY
115 West 18th
Konsas City 8, Missouri BAItimore 1-3070
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SHREVE THEATRE SUPPLY CO.
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STEBBINS Theatre Equipment Co.
Repairs— Parts and Supplies
Ideal Seating Co. Fine Chairs
1804 WyandoHo
GRond 1-0134
Kansas City 8, Mo.
Night DRcxel 1-2791
wed George Anthan June 5 at the Greek
Orthodox Church in Kansas City, Kas., at
5 p.m., followed by a reception at the
Muehlebach Hotel. Both are graduates of
Kansas University. She has been teaching
in the Corinth district in Johnson
County, while Anthan is on the staff of
the Kansas City Kansan.
Midland Manager Maurice Druker and
wife retui-ned from a three -week vacation
trip on which they visited her mother and
sister in Hollywood, Fla., his mother and
two sisters in Baltimore, and took in
sights in Miami, Washington, D. C, etc.
Wesley Bolen is now booking and
buying for the theatre at Quinter, Kas.
Phillips of Colby, Kas., is busy
with the Kansas Centennial Commission
. . . Ralph Lamed of La Crosse suggests
other exhibitors check for "sleepers" before
locking up. One who was overlooked
in his house recently broke a door window
to get out.
. . .
Stan Durwood has returned from a trip
to New York where he visited
Shelby
all the
Doty,
distributing
companies
manager of the 50 Hiway Drive-In at Jefferson
City, recently hired as assistant
manager Jack Benke, who tmned out to be
a second cousin of Beverly Miller, owner
Frank Dodson, fomier owner of the
Bell Theatre at Ellsworth, Kas., and wife
were in town to visit their sons and call
on friends on Filnu-ow . . . L. D. Hasty,
Shreve Theatre Supply salesman, has several
different stories he tells as to how he
cracked several ribs recently . . .
Donna
Bills, daughter of Mr. and Mrs. Elmer
Bills of Salisbm-y, Mo., is engaged to wed
Philip A. Rein, son of Mrs. Dorothy C.
Rein of Kansas City. The wedding is
scheduled for June 26.
Distributive Educational Clubs of America
held their 14th annual leadership conference
here with delegates present from
over 700 high school chapters. Thm-sday
1
night 21) a showing was held of "The
Glenn Miller Stoi-y" at the Music Hall.
The film had been selected as representative
of the type of picture future business
leaders would enjoy. Universal is giving
its re-presentation of this picture the
same handling as for a new picture—new
ad\ertising, new prints and a saturation
campaign starting May 11 in this area.
Larry Biechele joined AIP as a salesman.
He formerly was with HOWCO and
Columbia. Earl Dyson, manager, said
Biechele will cover the Kansas City territory
Witcher, MGM office manager, is
not passing out cigars for a new mouth at
his home to feed—a dog. However, his
seven children outvoted him when he suggested
they did not need one . . . Al Adler
IS another MGM father with worries. His
son Bob, 14, was hit by a car Monday but
x-rays showed no fractures.
RCA Service supervisor, C. C. Nagel,
spent a week's vacation in Iowa visiting
members of his family Dyson,
.
manager of the Plaza Theatre in St. Joseph,
reported the return to work Easter
Sunday of cashier Josephine Hager. Miss
Hagcr has held that position 18 years but
iccently broke her kneecap and hud been
laid up several months . . . One of the
casualties of the recent windstorms was
the screen tower of Glen Ki-ock's drive-in
at Neodesha, Kas. . . . And if anyone in
Kansas City still thinks the tornado scare
on Satm-day night '16) was a false alarm,
he should talk to J. Y. Shi-eve. who sawone
of the funnels dangerouslj' close to his
home on the southern edge of the city.
Joe Manfre, who has been city salesman
at Warner Bros, for 14 years, has resigned.
Russ Borg, Warner manager, said the position
of city salesman has been eliminated
and the new job offered Manfre involved
travel and he did not wish to take it.
Borg will handle Manfre's former duties.
Warner Bros, now has only two salesmen.
Jack Harris for southern Kansas and Missouri
and Harold Cass for northern Kansas
and Missouri . . . Amber Friden is the
new telephone girl at the Warner exchange.
Howard Heald is the new manager for
Beverly Miller's Cowtown Di-ive-In at St.
Joseph. Heald had helped out at the di-ivein
last year . . . Hazel Buell, National
Screen Service, is home from the hospital,
but since her attack was diagnosed as a
heart condition, she will be away from her
desk for some time .
Patz, NSS district
manager, made a three-day trip to
Beatrice. Lincoln and Omaha . . . Sam
Bradley has joined Martin Stone's Mercury
Advertising Co. Bradley, who will
have charge of the radio and television
media for Mercm-y, has been connected
with radio stations KANS and KUDL.
Gene Sappington, who has managed the
Plaza Theatre in Ottawa for nearly eight
years, has resigned from Fox Midwest to
take a position with Commonwealth Theatres.
He is assisting in th'; opening of the
drive-ins recently purchased by Commonwealth
from the Slothowers. After that,
Sappington will move to Clinton. Mo.,
where he will have charge of an indoor
house and a drive-in. Chet Hylton replaced
him at the Plaza, now owned by Long
Enterprises . . . George Plybon, who manages
Commonwealth's 50 Drive-In at Sedalia,
had the concession building remodeled
and redecorated before opening.
He is planning an opening event with
fireworks . . . Frederick L. Clair is a newmanager
trainee for Fox Midwest at
Springfield, Mo.
Homer Nichols again will manage the
Hiway 63 Drive-In at Moberly. owned by
Elmer Bills. Bills and son Elmer jr. are
also working on the Mary Lou, indoor
house they now have in the former Dickinson
Theatre building Lynn,
.
daughter of Mr. and Mrs. Robert Higgms
of Beaver Falls, Pa., is employed in the
concession department at the Capri Theatre
while attending an aeronautical
school in Kansas City. Her father manages
the Cook & Anderson Theatres in
Beaver County. Pa., with headquarters in
the Rialto at Beaver Palls.
Gene Kincaid in Car Mishap
KIRKSVILLE—Gene Kincaid, Fox Midwest
theatre manager, is in the hospital
with a broken collar bone. Kincaid, who
was returning recently from a Fox Midwest
meeting at St. Louis, missed a curve which
resulted in a car wreck and personal injuries.
Jerry Wise, Brookfield theatre
manager who was with him, suffered cuts,
abrasions and a possible back injury from
the accident.
C-2
BOXOFFICE April 25. 1960

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Shreve Theatre Supply Co.
217 West 18th St.
Konsas City 8, Mo.
BOXOFFICE :: April 25, 1960
C-3

. . . Don
. . The
CHICAGO
The opening of the 53 Outdoor Theatre,
which is to be operated by H. Schoenstadt
& Sons, is now scheduled for April
29. Meanwhile, a notice has gone out that
those who have April birthdays will be
entitled to see a first run film free of
charge. Complimentary tickets will be presented
to persons producing their birth
certificates . . . Through the efforts of Bill
Margolis. chief barker of the Variety Club,
grandstand seats for six White Sox games
with the New York Yankees and the Cleveland
Indians have been reserved at $3
each for Variety Club members. Margolis
said it would be a case of "first come, first
served."
. .
The B&K management hosted the Blackstone
cast of Tennessee Williams' "Sweet
Bird of Youth" at a preview of "The
Fugitive Kind" in the Little Theatre atop
the Chicago Theatre The Jewel Box
Revue, special stage
.
show at the Tivoli
Theatre, proved so successful that a new
edition of the show is being readied for a
return date in September.
None of the stars could make it in for
the "Can-Can" premiere at the Palace Theatre,
Monday, Tuesday and Wednesday,
but all performances were sellouts . . .
Producer Ross Hunter, who said he considers
Chicago good luck, will premiere his
latest. "Portrait in Black," here in June.
Lana Turner owns 50 per cent of the picture
and will head the star list . . . Lionel
F. Grover was named vice-president in
charge of the Hollywood division of Fred
Niles Film Pi'oductions.
For the first time in 43 years Chicago
WAHOO it
the
ideal boxoffice attraction
to increase business on your
"off-nlght»".
Write today for complete
details.
Be sure to give seating
or car capacity. '^
HOLLYWOOD AMUSEMENT
CO.
3750 Ookton St. ' Skokl«, lllinoli
thewstre equipment
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Everything jor the Theatre"
. .
has a permanent theatrical film company.
Midcontinent Films. "The Living Venus."
the story of a modern Venus, will be its
second feature production made here. Pi'oducer
Herschell G. Lewis is auditioning
girls for roles in the film . The complete
version of "Les Enfante de Paradis" is
being presented at the Cinema Theatre
here for the first time. Earlier versions of
the French film shown in this country
have been shorter by some three-quarters
of an hour.
. .
The Variety Club golf tournament and
outing will be held at the Elmhurst Country
Club August 26. While the theatre collection
drive will probably be held in
August, the exact date is to be decided by
drive chairman Ralph Smitha after conferences
with film executives to select the
Ken
strongest possible boxoffice week .
Edgerly has been transferred from the
B&K Valencia to manager at the Portage
Mott has joined the Marbro managerial
staff . . . Doc Harris of the Chicago
Theatre staff is ill at Michael Reece Hospital.
ST. LOUIS
The Missouri- Illinois Theatre Owners
board discussed plans for the 1960 annual
meeting at its April session . . . Ray
Parker, president of MITO who spoke at
the recent convention in Little Rock of
the Independent Theatre Owners of
Arkansas, gave some advice that is worth
while for the theatre folk in this territory,
namely; "Market your product with incentive,
courage and enthusiasm . . . Advertise
to the hilt and ballyhoo all the
time . motion picture industi-y is
one of the greatest of all time and we must
feel, must know that our business is the
most romantic, honorable, self-satisfying
and dedicated and the most integral part
of any community outside the church and
the family."
Gene Kincaid, manager of the Kennedy
at Kirksville. and Jerry Wise, Degraw at
Brookfield. sustained minor injuries when
Kincaid's automobile turned over just
south of Moberly where Route 22 deadends
at U. S. 63. Both were back on their
jobs in a day or so.
Many out-of-towners were along the
Row prior to the Easter. Passover holidays,
including: Chester K. Heidbreder.
Virginia. 111.; Louis H. Walton and Francis
G. Handlong. Troy. Mo.; Dr. F. L.
Lowe. Lebanon. Mo.; Warren Snider. Dixon.
Mo.; Vic Klardsfeld. Cape Girardeau;
Charley Beinardi. Carlyle. 111.; Otto Ingwersen.
Montgomery City, Mo; Ben Dizzell,
Staunton. 111.; Forrest Pirtle. Jerseyville.
111.; Bernard Temborlus. Lebanon and
Breese, 111., and Bill Collins. DeSoto. Mo.
Daylight "wasting" time again was inflicted
on this area, effective 2:00 a.m.
Sunday i24i. It will remain in effect until
Sunday, October 30.
A passerby helped to capture Donald
Brant. 39. of Lafayette. Ind.. a few minutes
after he had .snatched the purse of Miss
Victoria Bono, cashier of Locw's State, as
she was getting into her automobile in back
of the theatre about 5:20 p.m. recently. As
the man fled. Miss Bono gave pursuit,
shouting, "stop that man." Donald Principato
heard the cry and took up the chase,
and ran Brant into the arms of two waiting
policemen, three blocks from the theatre.
The prisoner appeared to have been
drinking.
Seminudes in Posters
Get Exhibitor in Net
ST. LOUIS—Police are cracking down on
the exhibition of indecent films and posters
and the strip teasers in night spots.
They even arrested a teacher at one of
the high schools in connection with the
taking of photos of gii-1 students in the
nude.
Among those caught in the mesih the
past week was Eric Ten. 30. operator of the
Ivanhoe Art Theati-e at 3239 Ivanhoe Ave.,
who was charged with exhibiting indecent
posters in the lobby where they could be
seen by minors.
The police acted after they had received
complaints that the ix)stei-s and photographs
of seminude women were displayed
in the theatre lobby and were attracting
the attention of childi-en from
two nearby schools.
Ten, who has been operating the theatre
since last July, told police he came here
from Philadelphia and was not familiar
with local laws forbidding such displays.
The Ivanhoe is in a family neighborhood
containing many childi-en.
George Barber Retires
TUSCOLA, ILL.—Kerasotes Theatres of
Springfield has pui'chased the Strand Theatre
and the Tuscola Drive-In from George
Barber, who is retiring from the theatre
business. Barber at one time also operated
the Gem at Villa Grove, 111., and the Empire
at Chrisman. 111.
Moberly State to Reopen
MOBERLY. MO.—The State Theatre,
dark for four and a half years, will be reopened
May 1 by Louis M. Sosna. owner of
the building, who is remodeling and redecorating
the 500-seater.
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C-4 BOXOFFICE :: April 25. 1960

121
NEW ORLEANS
Virtually all theatres in this area reported
business rebounded after a Holy Week
lull, and ranged from good to excellent
over the Easter holidays, with Loew's State
with "Please Don't Eat the Daisies" and
the Saenger with "Wake Me When It's
Over" setting the pace. Weekend competition
included the fifth annual Easter parade
of flower-bedecked carriages through
the Vieux Carre and along Canal street
on Sunday, the fashion promenade at Lake
Pontchartrain, Easter egg hunts, etc., and
a new Easter event planned as an annual
event, a parade on Sunday afternoon by
the Adonis Carnival Krewe.
Noted along Filmrow were Willis and
Joy Houck of Joy's Theatres; W. E. Hanna.
Gulf at Pensacola; Joe Barcelona, Baton
Rouge: Mr. and Mrs. Tom Watson, Lyric
of Ellisville, Miss.; Preacher Crossley, the
drive-in operator, and Ruben DeGruy of
S. W. Taylor's Arabian and Strand, Laurel,
Miss.; T. G. Solomon, Gulf States Theatres;
Vic Maurin, Park at Houma; Tom
Garraway Jr., Prentiss, Miss.; Pick Mosely,
Picayune and Mrs. Claude Darce and the
William Darces, Morgan City.
Local exhibitors were In on their weekly
booking round, including Larry Woolner of
Woolner's Drive-In, Sammy Wright of the
Lakeview, Fox and Algiers, and bookersbuyers
Art Barnett, Russell Callen and
Reid . . . Lillian Yeager will leave
Ralph
Columbia early in May to await the birth
of a baby . Nat Dreyfus, Don Kay field
man, was in Shreveport working on promotion
for the Easter Sunday opening at the
Joy and Barkesdale drive-ins there of "The
Carnival Story" and "Pi'ime Time" double
bill.
M. A. Connett of Newton, Miss., was in
booking alone, reporting that his assistant
Marijo James was in a hospital . . . Ida
Arnault is the new staffer at MGM.
Vinton Thibeaux, energetic operator of
the Grill at Lafayette, sticks to circus billing
on his attractions, using all sizes of
paper from one-sheets to 24-sheets, plus
loads of heralds. Here on his bimonthly
booking trip, he commented: "My patrons
are in the habit of looking to the Grill
billboard to see what picture is coming up.
And I don't leave my posting to chance.
I'm always up and going from early morning
to far in the afternoon either posting
bills, distributing heralds from house to
house or placing cards in windows, on
counters in stores and other business places
which don't mind—in fact, they invite the
display of motion picture advertising."
Mildred Biri of Theatres Service spent
the Easter weekend in Biloxi with her sister
and family . . . Mardi Gras Productions,
local television film company, will start
shooting its second feature, "The Dead
One," at the nearby Kenilworth plantation.
Solomon Adds 2 fo His
Chief Executive Staff
'Once More' 175 Bow
Leads in Memphis
MEMPHIS— "Once More, With Feeling"
was the outstanding pictm-e of the week
on the local scene, winding up its initial
stanza with a healthy 175 per cent. " Home
Pi-om the Hill" and "Masters of the Congo
Jungle" maintained average attendance as
holdovers.
(Average Is 100)
Maico Once More, With Feeling (Col) 175
Palace The Boy and the Pirotes (UA) 75
State Home From the Hill (MGM), 4th wk...lOO
Strand ^Masters of the Congo Jungle
(20th-Fox), Terror From the Yeor 5,000 (AlP),
2nd wk 100
Warner The Nun's Story (WB); Anatomy ot a
Murder (Col), reissues 75
Six Sons Pallbearers
At E. V. Richards Rites
NEW ORLEANS—Active pallbearers at
the funeral of E. V. Richards jr., theatreman,
philanthropist and civic leader who
died 1 at the age of 74, were six of his
seven sons, Ernest V. Richards III, John
J., James T., Horace V., Julian S. and
William G.
The other son is Robert Richards.
The honorary pallbearers
were Maurice
P. Barr, Judge Wayne G. Borah, C. J.
Briant, Gibbons Burke, N. L. Carter, Lucas
Connor, Wallace M. Davis, George Dinwiddle.
Gaston J. Dureau sr., George W.
Healy jr., Joseph M. Jones, Alton Ochsner,
Harry K. Oliphint, Charles Rosen II, Philip
Werlein IV, Marshall Ballard jr. and John
F. Tims.
In addition to the seven sons, Richards
is survived by two daughters, Mrs. Elwood
Clay and Mrs. J. Devereaux O'Reilly jr.;
his stepmother, Mrs. Minnie Richards:
three half brothers, James W., Fred C. and
Charles S. Richards; a sister, Mrs. S. L.
Freeman, and three half sisters, Mrs. Minnie
Butler, Mrs. W. G. Home and Mrs.
Robert M. Pate.
Bob Weitman Named
MGM Television Head
HOLLYWOOD—Robert M. Weitman has
been appointed vice-president in charge of
television production for MGM, President
Joseph R. Vogel said. Weitman will headquarter
at the studio in Culver City. He
formerly was vice-president in charge of
program development for the CBS television
network, and prior to that held the
same post with American Broadcasting Co.
McCOMB, MISS.—Jim DeNeve, director
of theatre operations for T. G. Solomon's
Gulf States Theatres the last six years, has
been appointed general manager of the
circuit which now comprises 62 theatres
in Florida, Alabama, Mississippi and
Louisiana.
At the same time President T. G. Solomon
announced the addition to the home
office executive staff of M. L. "Mike"
Simons, former director of public relations
for MGM who recently has been operating
the Honey and Regent theatres and the
Mojac Drive-In at Indianola in the Mississippi
delta. His theatres were incorporated
in the Solomon circuit when Simons
joined the Gulf States staff.
Simons will organize an advertisingexploitation
staff and ultimately take over
as director of theatre operations.
DeNeve was an exhibitor in Java, Dutch
East Indies, until the end of World War II
when he came to the U. S. and entered
the drive-in business.
The head office changes are a result of
the great expansion of the Solomon circuit,
making it necessary to strengthen management
manpower, according to Solomon,
who plans to devote more of his own time
and effort to the development of diversified
company interests. The circuit to date:
Louisiana
Alexandria (5)—Joy and Don theatres, and Kings,
Joy and Don drive-ins.
Baton Rouge (8)—^Paramount, Gordon, Ogden and
Varsity theatres, and Florida, Rebel, Tiger orxJ Airline
drive-ins.
Hammond (2)—Columbia and Ritz theotres.
Houma (1)—Fox Theatre.
Lafayette (1)—Twin Drive-In.
Monroe (3)—Jim Theatre; Joy and Star drive-ins.
New Iberia (3)— -Essonnee arid Coloniol theatres;
Echo Drive-ln.
Shreveport (7)—Don, Broadmoor, Joy ond Rex
theatres; Joy, Sunset and Borksdale drive-ins.
Mississippi
Brookhoven (3)—Haven, Dixie ar>d Rex.
Biloxi (2)—Beach ond Don drive-ins.
Collins (1)—Fix Theatre.
Crystal Springs (1)—Crystal Theatre.
Greenville (2)—Lake Theatre and Joy Drive-ln.
Greenwood (I)—Paramount.
Indianola (3)—^Honey and Regent theotres; Mojoc
Dnve-ln.
Leland (2)—Temple Theatre and Anne Drive-lo.
McComb (3)— Place, Stote ond Lyric theatres.
Natchez (2)—Clark and Baker Grar>d theatres.
Vicksburg (3)—Joy Theatre; Rivoli ond Vicksburg
drive-irw.
Yazoo City
(1)—Yazoo Theatre.
Alobamo
Mobile (I) Soma Drive-ln.
Florida
Pensacola (5)—Twin, Polafox, Ranch, Holiday ond
Warrington drive-ins.
Roy Smith
Ce.
anaer

. . O.
. . George
reported
MEMPHIS
Cwitching to fulltime operation were the
Joiner (Ark.i Theatre and the Shelby
(Miss.i Theatre . D. Bland, service
engineer-salesman for National Theatre
Supply, imderwent an operation at
Kennedy Hospital.
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Drive-in openings for the season: Ark
i
Air. by United Theatres by J.
C. Tuiistilli; Jomac, Eui-opa, Miss., by
meeting of the Women's Committee of the
Magnolia, Ark., by Alton Sims; Elias at
Oceola, Ark., by William Elias.
Mildred Wren has closed the New Theatre
at Lake Village, Ai-k. . . . Hudson Gray
shuttered the Rutherford iTenn.) Theatre
Elmore resigned as booker at
20th-Pox and was succeeded by Johnny
Crawford.
Lloyd Critz, Richmond Theatre, Senate,
Mo.; George Blayock, Wilson, at Wilson,
Ark.; Mrs. Ann Hutchins, State, Corning,
Ark.; T. A. Ray, Calico, Calico Rock, Ark.;
Frank Heard, Lee Drive-In, Tupelo, Miss.,
and Whyte Bedford, Ford Drive-In, Hamilton,
Ala., were among visitinj, exhibitors.
AllAHl A
pilms of treasure in a sunken pirate ship
200 years old highlighted the recent
meeting of the Women's Committee of the
Variety Club. James E. Webster of Chattanooga,
president of Continental Films
and official photographer of the Yucatan
Exploring Society, showed films made on
the recent expedition searching the sea
bottom off the coast of the Yucatan peninsula.
The treasures found included several
crucifixes and religious medals, one
of which was authenticated as having been
issued by Pope Benedict in the Sixth century;
a cannon made prior to 1756 from
a sunken galleon; bronze spoons of English
origin taken as pirate loot 200 years
ago, and other relics of interest to writers
and archaeologists. The expedition was
sponsored by a group of Chattanooga businessmen
who form the Yucatan Exploring
Society and the Club of Explorations and
Water Sports of Mexico. Mrs. John Fulton,
chairman, introduced Webster.
. . .
Bemie Shapiro of Southern Poster and
Triangle Printing Co., is back at his desk
for a few hours each day, after an absence
of seven weeks due to a heart attack
C. H. Fountain is reopening his Fountain
Drive-In at Lakeland April 29 for the season.
It is unden-stood through Al Rook of
Film Booking Office that Fountain is
putting his drive-in, including 17 acres
located on U. S. 129, on the market for
$6,000.
Mr. and Mrs. J. E. "Skipper" Martin are
at home in Montezuma, Ga.. following a
honeymoon spent at Carrabelle, Fla. The
marriage took place at the home of Martin's
sister in Alabama, April 5. Martin
operates the Grand and Jem Drive-In,
Montezuma Buying and booking for
the Lebanon
. . .
Road Drive-In at Nashville
has been taken over by Mrs. Marguerite
Stith for Russ Parham . . . Velnia Crook
has resigned as assistant to Charlie Kerr,
Martin circuit drive-in booker, to take a
position with Dixie Drive-In Theatres.
Velma replaces Mrs. Grace Couch who resigned
to become a housewife.
First call has been sounded by Variety
Chief Barker Jon Farmer for Old Newspaper
Boys Day, May 13. sponsored annually
by the Variety Club and the Atlanta
Journal-Constitution. All proceeds are for
the benefit of the Cerebral Palsy Center of
Atlanta . . . Mrs. Carmen Bunch, Navy
booker from Charleston, was in buying and
booking. Others on Filmrow include Mrs.
Eunice Hobgood, Howell Drive-In, Canton,
Ga.; Ted Jones, State at Bessemer; Arnold
Gary, West End, Birmingham; Milton
Brockett and W. C. Patterson, Crescent
bookers. Nashville; Louis Worthington,
Auto Movies No. 1. Bessemer, and Marshall
Maddox, Jasper, Ga.
New officers were elected at the monthly
luncheon meeting of WOMPI held at the
Variety Club. To be installed in June are:
Jean Mullis, Theatres Service, president
(second termi ; Nell Middleton. MGM, first
vice-president: Juanita Elwell, Bailey circuit,
second vice-president; Edythe Bryant,
National Screen, recording secretary; Lois
Cone, Martin circuit, recording secretary,
and Bernice Hinton, Kay, treasurer (second
term). The new board members are
Opal Tate, Wil-Kin; Margaret Stover,
Benton: Pat Brown, WB, and Tillie Shapiro,
Southern Poster and Triangle Printing.
The board members previously elected
for two years are Polly Puckett, Marcelle
Kohn and Irma Marshall. Mrs. Marshall
was chairman of the nominating committee
along with Louise Bramblett, Martha
Chandler, Mildred Bell and Rose Lancaster.
The mother and father of Pete Hug,
Tennessee salesman for National Theatre
Supply, were recent visitors from New Jersey.
New employes at National Theatre are
Martha McBrayer, clerk-typist, and Benjamin
Gouge, in the purchasing department.
Carl A. Carbone Organizes
Own Production Company
NEW YORK—Carl A. Carbone, formerly
a sales and production executive with National
Screen Service, has foi-med liis own
film company under the name of Carla
Productions, Inc. The company wdU specialize
in commercial and promotional films,
but shortly plans to enter both the television
progi-am and motion picture fields.
This summer, Carbone will visit Europe
to scout locations for a feature film which
his company will produce. Also in prepai--
ation is a 26-week television film series
wliich will be done in New York.
Caala Pi-oductions is located at 245 West
55th St.
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BOXOFFICE April 25, 1960
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BOXOFFICE April 25, 1960 SE-3

. . Phil
JACKSONVILLE
. .
Qeorge Ludwig, a professional musician,
has joined Florida State Theatres as
assistant to Marty Shearn, manager of the
San Marco Art Theatre . Herb Ruffner,
also a musical pro, is working as Art Castner's
assistant at the downtown first-run
Imperial Theatre . . . Barbara "Sunny"
Greenwood, Universal booker, left on a
hm-ried trip to her home state of Illinois
to attend the funeral of a close relative.
Judge May, Florida Times-Union film
reviewer, remarked in a recent Sunday
column that "comedies are still the top
banana" in attracting motion picture audiences
to local theatres. To prove his point
he declared that only comedies were being
offered at first-run houses during the Easter
season, including "Please Don't Eat the
Daisies," "Wake Me When It's Over," "Tall
Story," and "Visit to a Small Planet."
Exhibitors in town included Jerry and
Louie Gold, Everglades circuit owners from
Pahokee; Leon Task, Miami; E. C. Kaniaris,
St. Augustine Beach; Iggy Carbonell,
Key West; Ed Stern, Wometco Theatres
film buyer from Miami: Harry Dale, Lake
Butler; Roy Bang, Groveland, and Bill
Cumbaa, Bob Daugherty and Leonard
Vaughan, all of MCM Theatres, Leesburg.
Ed Bledsoe, Universal salesman, returned
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here from an extensive field trip . . .
Loew's Normandy Twin Outdoorer had so
many thousands of blooms that manager
Jim Carey issued an invitation to patrons
in his newspaper ads: "Free Easter flowers—pick
them yourselves from our lovely
gardens."
Philomena Eckert, Columbia office worker,
has been elected president of the local
WOMPI group, succeeding Mary Hart of
Florida State Theatres. Other new officers
are Flo Walden, Jack Rigg Booking Agency,
first vice-president; June Faircloth, Pinecrest
Drive-In, second vice-president; Shirley
Gordon, Warner Bros., recording secretary;
Mamie Newman, Columbia booker,
corresponding secretary, and Ida Belle
Levey. United Artists, treasurer. Named to
the board of directors were Mrs. Hart,
Enidzell "Easy" Raulerson, Iva Lowe, Dorothy
Zeitlinger and Jane Davis, all of Florida
State Theatres; Marie DeNazarie,
United Artists, and Virginia Merritt, Jax
Film Service . . . The annual WOMPI
birthday party has been scheduled in the
form of an outdoor barbecue and dance
the night of May 21 at the home of John
and Mary Hart.
Walter Tremor, a popular member of the
Florida State Theatres home office executive
staff, has returned to St. Petersburg
to serve as advertising director for the
circuit's west coast theatres, with headquarters
in the Florida Theatre building
there . Keogh, former midwesterner,
is the new director of advertising
and exploitation in the PST home office
here.
MIAMI
pjellevi (Mrs. David) Schine was named
one of the Miami Herald's ten best
dressed women in the annual selection held
during April. Mrs. Schine likes to buy
handsome brocades, silks and linens in
France and then have them made up to
her own liking by a dressmaker who lives
near Stockholm, Sweden, where she was
born. She leans to beiges and off-white
hues. Her pet sports clothes are print silk
shirts and skinny pants from Italy's Pucci.
O'Hara Trent Fox won the Wometco
employes' contest to predict Oscar Winners.
She named all the 23 categories in
competition . . . "The Doctors of Leningrad"
was playing three theatres in Havana
but "Solomon and Sheba" and "The
Nun's Story" were doing better at the boxoffice.
Miami's Irma Price, ex-movie stunt girl
now 60, finds life just as exciting today
as when she was double and stunt woman
in Fox motion pictm-es. She filled in for
glamorous movie queens of the silent
screen in drowning scenes and gained a
reputation as the water daredevil. She
worked with Annette Kellerman in her
famous water ballet and was featured in
"Queen of the Sea." In 1927 she moved
to Florida and later took up flying, winning
many aviation records. Now she has
set her sights on winning the tenth annual
inli-rnalional women's air race. The race
will be the longest and most difficult on
record and encompass a 2,600-mile course
between Miami and San Salvador, El
Salvador.
Paul Daniels snagged another role last
week. Final shots of "They Run to Die"
were filmed on the Warwick estate on Red
road, south of Miami, and he was called
on to "kill" Lon Chaney. Earlier scenes
were filmed in Havana. Daniels also had
"
a fat part in "Force of Impulse filmed
here.
The Women's Committee of the Variety
Tent 33 held a barbecue at the home of
Mrs. Allen Rosen, 29 Star Island, in a
drive for new members. "Chefs" in costume
assisting the girls were Hal Koplin, Harold
Gardner. Bill Kruglak, Ted Beck and Joe
Strauss. The Odd Fellows and Rebekahs
held a dance recently and all the profits
went to Variety Children's Hospital. Under
chairman Irving Levin, members earned
$1,130,54 which was presented to Eddie
Melniker. chief barker for the Variety Club.
Wometco Theatres sponsored the Miracle
Theatre's 11th annual Easter egg hunt at
the Coral Gables Youth Center, beginning
at 9 a.m. Saturday before Easter. The
Coral Gables firemen hid the eggs, which
the youth center staff cooked. Among the
prizes were 50 passes for the Miracle's
Saturday morning holiday show . . . Directors
of Wometco Enterprises have voted a
quarterly dividend of ITVi cents a share
on the company's Class A common stock
and 6'2-cent dividend on the Class B
common. Both are payable June 15 to
stockholders of record June 1.
Rudy Vallee was the house guest of
William Jenkins, the Georgia-Alabama
theatre owner, prior to his opening at the
Ali Baba Club in St. Petersburg . . . Mr.
and Mrs. Ira E. Wright celebrated their
56th wedding anniversary recently. Mrs.
Wright appeared on Broadway with Al
Jolson and Eddie Poy. The Wrights came
to Miami in 1940 after his retirement as
a press agent with United Artists and
MGM. They eloped when the bride was
13. and the bridegroom barely 19 years
old, as a result of their parents deciding
they were too young for a successful marriage.
Nancy Kwan, who plays the title role in
Paramount's "The World of Suzie Wong,"
is half Chinese, three eighths English and
one-eighth Scotch.
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SE-4 BOXOFFICE April 25. 1960
i
"OXOFFic:

SAN ANTONIO
lAJhat is probably the picture with the
. . . Columbia
longest title ever to be shown locally
was "La Aguila Negra Contra los Diablos
de la Pradera" iThe Black Eagle Against
the Devils of the Prairie >, an Azteca release
starring Fernando Casanova, had a
Good Friday opening at the Slate along
Harry A.
with another Spanish film . . .
Lande, 77. died in a local hospital. He was
the father of Lester M. Lande, motion
Manager
picture cameraman
Fernando J. Obledo returned from a
flying western trip that took him to
Denver.
. . .
. . .
Gordon B. Dunlap, manager of Clasa-
Mohme here, attended a Rotary Club convention
in Beeville recently Jose Ruiz,
operator of the Azteca Theatre, Lockhart,
came in to book Mexican pictures
Azteca and Clasa-Mohme film offices were
closed half a day on Good Friday.
D. H. Hubbard, Hub Drive-In and Rio
Theatre owner, Pearsall; Em'ique Flores
and son Epitacio, operators of the Rio,
Mission, were in town booking and buying
pictures and supplies.
One of Clasa-Mohme's newest releases,
"Pequeno Ruisenor," starring Joselito, the
child singing prodigy, was at the State
Playing in
the week ending April 14 . . .
the annual spring tom-nament at the
Riverside golf coui-se was projectionist
Benno Kusenburger who defeated Ralph
Cardenas, 2 and 1, in the first flight of
the second round . . . T. L. Harville, owner
of the Rio, Alice, was in town recently
booking Latin American pictui'es . . Adelina
.
Morantes, Azteca staffer, planed to
Monterrey, Mexico, over the weekend to
visit friends Robert Gallegos, head
booker at
.
the
. .
same film exchange, went
to Nuevo Laredo to take in the bullfights.
The Holy Week attraction at the Alameda
Teatro was "La Reina del Cielo," a
story of Christianity in the new world . . .
Mrs. James B. Lemmons scored eight correct
guesses to win the 1960 San Antonio
Express-Interstate Theatres Academy
Award Sweepstakes. She received a sixmonth
pass for two persons to any local
Interstate theatre.
Temporary Stay to Prevent
'Can-Can' Showing Nixed
PHILADELPHIA—A temporai-y
injimction
to halt the showing of "Can-Can,"
the 20th Century -Pox musical which is
due to open at the Midtown Theatre May
4. was denied by Judge C. William Kraft
jr. of the U. S. district court here April
14.
An injunction %vas sought against 20th
Centm-y-Pox Film Coi-p. and WilUam
Goldman Theatres, Inc., to restrain the
showing by D. W. H. Corp., which operates
the Pox Theatre here. Judge Kraft, after
listening to both sides and to such witnesses
as Alex Han-ison, generaJ. sales
manager, and C. Glenn NoiTis, his assistant
at 20th-Pox, took the petition tmder
advisement and denied the injimction.
Bradley Ward of Philadelphia, together
with representatives of Royall, Koegel,
HaiTis and Caskey. defended 20th-Fox
while Edwin Rome represented Goldman
Theatres.
Lorge-Scale Remodeling Under Way
Among Units of Big Ezell Circuit
EL
PASO
Oheriffs deputies in nearby Pabens arrested
a local youth after a citizen
identified him as the person she had seen
climb through a broken window of the
now dark Rio Theatre. The thief had
stolen a record player, paint, tools and
some other small items.
Bill Bohling, manager of the Ellanay
Theatre, planed to Dallas to attend the
funeral of Harold Novy. Novy, 37, was
head of the Trans-Texas circuit which has
operations in this city . . . Through the
efforts of Interstate City Manager John
Paxton, the Plaza and State theatres were
leased on the Satui'day preceding Easter
for a 10 a.m. Cartoon Circus by the Downtown
Development Ass'n. Tickets were sold
to the merchants, which in turn were
given to customers free with $2 or more
purchase. Also participating in the event
was the Ellanay Theatre, a unit of Trans-
Texas, managed by Bill Bohling.
Easter sunrise church services were held
this season at two Bordertown theatres.
Manager J. J. Veeran, El Paso Drive-In,
was host for a 5:30 a.m. affair. Free coffee
and cookies comprised the "menu" for the
First Assembly of God services ... At the
Del Norte Drive-In. managed by Jim Carty,
four denominations sponsored a service.
A Deep South Protest
To Lew Wallace 'Slight'
SAVANNAH—A deep south newspaper
took the Academy Award producers to task
for their slight of a former general in the
Union Army when the Savannah Evening
Press in its issue of April 5th bemoaned
the fact that Lew Wallace, author of "Ben
Hm-," was given not a mention duiing the
presentations despite the fact the movie
from the book took 11 Oscars.
An editorial in the Evening Press said in
part
" 'Ben-Hur' won Oscars last night in
just about every category from bestpowdered
noses to most extravagant
scenery in the 1959 Academy Awards presentations,
including the title of best motion
picture of the year. And all the time
that the cameramen, set builders, costimie
makers, actors and directors were
walking into the limelight for their part
in 'Ben-Hur,' not a word was said in honor
of the man who made the whole thing
possible—Lew Wallace, soldier, diplomat,
lawyer, author.
"Too often the writers give the authors
scant or no credit. But we do think there
could have been at least the tip of an
Oscar to the share of Lew Wallace."
Telemeter Rights to Video
OKLAHOMA CITY—Henry S. Griffing,
president of Video Independent Theatres,
returned from New York where Video secm-ed
the Telemeter franchise for home
movies in the states of Oklahoma, Kansas,
Texas, New Mexico, Florida and Mississippi.
DALLAS—An extensive remodeling and
rehabilitation program h£is been planned
by Claude Ezell & Associates in preparation
for the spring and summer drive-in
season.
These plans include the construction of
two snack bars at Houston drive-ins, the
work being under way at the Hempstead
Road and an early spring start scheduled
on the snack bar at the Irvington. These
food centers will be the most efficiently
arranged snack bars in the Ezell circuit,
designed to handle a rapid flow of trade
in summer but equipped to be handled by
a small crew during winter months. All
equipment is stainless steel and mostly of
the self-service type. Each snack bar will
be arranged with a fast line to serve patrons
desiring only drinks. Those that desire
prepared foods, such as hamburgers,
may secure these items at a special food
station and then step over into the fast
line. A new Selmix cuprack and flexible
nozzle drink dispenser have been installed
because of their great speed and efficiency.
Other equipment will include Mission
Orange Jet Spray dispenser, new Nestle
Hot Chocolate dispenser and automatic
coffee-makers, stainless steel hot dog
steamers, radiant hot link machines, MB
Brand Bar B-Q machines. Star griddles
and deep fry and revolutionary new snow
cone machines.
The Town and Country Twin, Abilene,
is scheduled for a complete redecoration of
the screen building, concession stand and
fences. This year more than 25 theatre
screens in the circuit will be repainted
with a new type of paint especially formulated
to give the maximum in screen lighting.
Arrangements are under way for repainting
the famous clown murals at the
Houston theatres and at the Pasadena
Theatre, Pasadena.
Four theatres will get complete resurfacing
this year, including the Buckner
Drive-In here. The Buckner also is to
have a complete decoration job on its
screen building, concession stand, fences
and playground equipment as well as a
new clown mural for the face of the building.
Work has been completed on two
new ramps at the Buckner, adding more
than 200 cars to its present capacity and
making this theati'e one of the largest
airers in this city.
Winston Taylor is in charge of building
and maintenance for the Ezell Theatres.
Paramount's "Walk Like a Dragon'
set for national release in June.
Motion Picture Service co.
125 HYDE . SAN FRANCISCO 2. CALIF. . GERRY KARSKI. PRES.
BOXOFFICE April 25, 1960 SW-1

made
DALLAS
Theatre owners are faced with the problem
of furnishing movies for many
different types of patrons and attempt to
show pictures most of them wish to see,
W. S. "Lew" Waid of Cameo Pictures
wrote to a young Texas woman who had
protested some exploitation pictuies now
being shown. "Exhibitors are forced to
cater to the largest group to make a living,
as I am sui-e you can well appreciate."
Waid continued. "I also am sure the majority
of them would prefer to show only
morally uplifting and edifying films but in
order to remain in business are compelled
to diversify the style of pictm-es they
show."
Maureen Cunningham, Irving,
was the
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theatre patron who wTote to Waid as
Cameo president, praising him for his idea
of "re-releasing old pictures" and pointing
out the tremendous influence movies have
on their viewers, old and young alike. She
asked Waid to use his position as president
of a releasing company to help eliminate
films which flaunt immorality for the sake
of attracting patronage.
Mabel Guinan, Boxoffice correspondent
and international WOMPI president, was
hospitalized for a week by a vinis . . .
The Warner Bros, exchange gang is plotting
another of its enjoyable wiener roasts
at Flagpole Hill on White Rock Lake at 7
p.m. Saturday

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Dallas 11, Texas
628 West Grand Are.
Oklahoma City 2, Oklahomo
Southwestern Theatre Equipment Co.
1622 Austin Street
Houston 2, Texas
BOXOFFICE :: April 25, 1960
SW-3

OKLAHOMA CITY
r*ugene McKenna, co-owner and manager
of the Perry and Chief drive-ins at
Perry, has resigned his post with Allied
Theatres to accept a position with the
Witch Marketing Co. a Perry firm which
handles the distribution of products manufactured
by the Charles Machine Works.
Allied Theatres is owned by B. J. Mc-
Kenna sr. and sons B. J. jr., Eugene and
Jimmie. They purchased the Perry Theatre
about six years ago from John Terry and
erected the Chief Drive-In, a few miles
north of town. Son Gene has been managing
the Perry theatres, but now B. J. jr.,
who lives in Norman, will take over. B. J.
has closed and dismantled the Oklahoma
Theatre in Norman. The company also has
theatres in Fairfax and Tulsa, Okla.. and
Paola and Osawatomie, Kas.
in
Another local suburban theatre has gone
first-run. The Lakeside in the northwest
section, owned by Dr. and Mrs. L. A.
Newcomb and managed by their son Webb,
opened on the 14th with "Please Don't

Minneapolis Grosses
Maintain Fast Pace
MINNEAPOLIS— "Please Don't Eat the
Daisies," which opened at the State, made
the best showing among the few new offerings
with a rating of 160 per cent. "Ben-
Hur" in its eighth week at the Academy
still remained on top, rating 700 per cent.
Most other attractions had above average
ratings for the week.
Academy
(Averoge Is 100)
Ben-Hur (MGM), 8th wk 700
Century South Scos Adventure (Cineroma),
42nooking; Masters of the Congo Jungle
(20th-Fox), 2nd wk 75
Riverside Visit to o Small Plonet (Pora) 150
Strand—Ben-Hur (MGM) 300
Towne Chance Meeting (Pora);
In the Wake of a Stranger (Para) 90
Worner This Rebel Breed (WB); The Threat (WB) 100
Wisconsin Our Man in Havana (Col);
Alias Jesse James (UA), reissue, 2nd wk 100
Irene Cuf fe. Exhibitor
Switches to TV Acting
HOLLYWOOD — Irene Cuffe, formerly
the operator of the Lake Arrowhead Theatre
in Lake Arrowhead and the Palm
Springs Theatre in Palm Springs, has
switched from her work in the exhibition
field to become a performer. Originally an
actress in radio before she went into exhibition,
she has signed with a local agency
and has, so far, been cast in two television
series while still dickering on several important
motion picture roles.
The actress also owns and operates the
Cuffe ranch in Lone Pine, Calif.
Dorrold Rebelski Opens
Theatre in Waubay, S. D.
WAUBAY, S. D.—Darrold Rebelski has
taken over the Waubay Theatre, which had
been closed since the death of Mrs. E. M.
Hawkins November 11.
The new owner will run the theatre with
two changes, Friday-Saturday and Sunday-
Monday, with the help of local merchants.
Art Anderson Resigns
At WB Due to Illness
MINNEAPOLIS — Arthur W. Anderson
has rcsiKned as manager for Warner Bros.
here becau.sc of ill health and Myron B.
ART ANDERSON
"Mike" Adcock has been named acting
manager.
Anderson has been with Warners for
about 35 years, starting with the old Vitagraph
company in Minneapolis as a poster
clerk. At one time he was district manager
in the midwest until that position was
abolished. For the past two weeks Anderson
has been confined to St. Mary's Hospital
here.
Adcock has been with the company for
25 years except during World War n
when he served with the Marines. He
started as a salesman and was manager
when Anderson was district manager.
Prior to joining Warners he was a salesman
for Paramount here.
Bathroom in 'Daisies'
No Gag to Pasternak
MINNEAPOLIS—Noting that "more and
more movie scenes are being played in
bathrooms," Will Jones, Minneapolis Tribune
entertainment columnist, sought to
find out why plumbing humor is enjoying
such a renaissance. He discussed the matter
with Joe Pasternak, producer of
"Please Don't Eat the Daisies," who was
here to promote the film's Twin Cities
opening.
Pasternak assured Jones that the bathroom
scene in "Daisies" wasn't in there
because he was going along with any
trend. It was added for dramatic reason
and was an afterthought.
"We had to build an extra set that cost
$2,500 just for that scene. It's done in
good taste. You never see the plumbing,"
Pasternak said. "I saw one film not long
ago that showed the fixtures. I'd never do
a tiling like that in a picture of mine. I
never put anything into a film unless
there's a reason for it. A laugh isn't enough.
There has to be a sound dramatic reason."
In another interview, Pasternak said he
feels producers should produce and that
actors should act.
Omaha Ticket Tax Bill
Seen Losing Ground
OMAHA — Members of the entertainment
business in Omaha were optimistic
in their fight against a proposed 8 per cent
city amusement tax, and some predicted
they would win their battle with the city
council.
Three members of the council have come
out with statements they are not in favor
of the tax. With a seven-member council.
that leaves but one vote to go to Insure
the plan's failm-e.
Councilman James J. Dworak said he
and councilman AI Veys will vote against
it. Later councilman Warren Swigart took
a similar stand. Dworak said he had talked
with representatives of every phase of the
entertainment industry and agreed "no
one business should be singled out for new
taxes."
A number of weeks ago, the city finance
department brought out a plan to assess
a tax of 8 per cent against all forms of
entertainment, from theatres, legitimate
stage shows and bowling to wrestling and
boxing matches.
Representatives from all fields of entertainment
immediately formed an association,
sparked by theatre owners and managers,
and found support from many organizations
in the city, including the Central
Labor Union.
Sherman Fitch, 65, Dies;
Former RKO Manager
SIOUX FALLS, S. D.—Sherman Fitch,
about 65, died as the result of a heart ailment.
Fitch was former manager of the
RKO film exchange
in Omaha and was
a native of that town.
He managed the Film
Booking Office in
Omaha and was
given the same position
when it was
taken over by RKO.
He later was transferred
to Sioux Falls,
as head of the exchange
here.
When the
RKO
company went out of Sherman Fitch
business. Fitch became the operator of
theatres at Hartley and Moville, Iowa. He
also has been doing the buying and booking
for the Dakota Theatre at Yankton,
S. D., the New at Hayti, S. D., and the
Arlington at Arlington, S. D.
Oscar Value Is Figured
At $1,000 at Theatre
"HOLLYWOOD—^Exhibitor value of the
Academy Aw^aa-d Oscar was evidenced locally
as early as the midnight show following
the Monday night's Oscarcast. More
than 250 patrons showed up for "Black Orpheus"
at the Poui- Star boxoffice. The
pictm-e was voted as best foreign film.
Estimations placed the Oscar's effect at
least at $1,000 or more boxoffice gain over
what it was pitviously expected to draw.
The $9,000 earlier estimate for the week
was revised to $10,000 and more.
BOXOFFICE April 25, 1960 NC-1

. . . The
I
Iowa
. . Earl
Theatre.
. . Here
D E S
MOINES
^harles Jones has closed the Northwood
1 Jones had been purchasing
the theatre from Nathan Sandler
Theatre Enterprises. No plans for operation
of the house have been announced
Harlan Theatre in Harlan suffered
smoke damage when a davenport
burned in the upholstery shop located
under the theatre.
Twelve seats were slit in acts of vandalism
at the Strand Theatre in Grinnell recently,
according to George Mart, manager.
Rollin Stonebrook opened the Corral
Outdoor Theatre in Cherokee on Easter
night . Manbeck jr., owner of the
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Des Moines
theatre supply co.
1121-23 High St. • Dei Moines, Iowa
P/ione—CHerry 3-6520.
Cinema Theatre in West Des Moines, will
begin a new policy April 28 of showing
"classic" movies from the silent film era
Thursday through Sunday of each week.
They will be accompanied by player piano
music.
Leone Matthews of Tri-States Theatre
Corp. was elected president of the WOMPI
Club of Des Moines. Efforts to have the
Chamber of Commerce or some other
Toledo civic group operate the Wieting
Theatre in Toledo were discussed at a
public meeting. Several groups have expressed
interest in reopening the theatre,
according to district court clerk Donald
O. Cronan, president of the Wieting board
of trustees.
MILWAUKEE
Mow that "Ben-Hur" is appearing in all
its glory at the Strand under the
capable supervision of Estelle Steinbach,
managing director, the only question that
remains to be answered is relative to how
long will it run. Obviously, Miss Steinbach
will break all her former records for long
runs and she has plenty to her credit. For
three consecutive nights, the film was
shown for press, radio, and television people,
exhibitors and the industry as a whole.
What a sendoff! Ties 'n' tails! The works.
Prom here on in, it's merely a matter of
the public waiting for their chances to get
in! No business like show business.
Don Dombrook, "roving" amusement
editor for the Joui-nal, was in Hollywood
doing articles on screen stars at their
homes. The results are beginning to appear
in the entertainment section of the
paper in double-page spreads, all in color.
Mrs. Muriel Harper, 29, Osseo, has a
standing invitation to appear at one of
the downtown theatres on her return from
Fort Lauderdale or Hollywood. Mrs. Harper
was crowned Mrs. Wisconsin at the
recent Home show and thereby won $2,300
in prizes, as well as an all-expense trip
for when she competes in the national
Mrs. America contest. All Wisconsin is
plugging for Mrs. Harper.
There is a movement under way to build
a music hall and theatre in the heart of
the city. Originally, the plan was for the
building to be located on the lake front.
Says one wag, "No doubt it'll be another
one of those monstrosities like the Art
Center, that donations built for the elite."
Oscar O'Shea, 79, stage and film star
who died at Woodland Hills, Calif.,
adopted Milwaukee as his home back in
1917. He used to say that he had played
m every "op'ry house" in the United States
and Canada before he settled on motion
pictures. He founded one of Milwaukee's
most successful stock companies, the Oscar
O'Shea Players, and played at the old Shubert,
Garrick and Davidson theatres.
Each year on Good Friday, the doors of
the Warner Theatre are thrown open to
the public. Under the guidance of the
Council of Churches, services are held
from 12 to 3 p.m., with various dignitaries
of the church officiating from the stage.
Services were announced on the marquee
for Friday '15i and the house was packed
to the last seat in the balcony. What is
more, said Manager Al Meskis, not a person
stayed beyond the 3 p.m. finale. The
house was cleared and the regular feature
got under way.
Reopenings: Madison—the Badger and
Big Sky drive-ins, with the Strand there
doing a land office business on "The Diary
of Anne Frank" . in Milwaukee,
after complete renovation, the Juneau reopened
with "A Dog of Flanders" for a
starter and did right well with it.
Word has been received here of the recent
death of L. Roy Pierce, widely known
former showman here. He entered theatre
work in his native Omaha, Neb., about
1900 as a program boy and usher. He came
to Milwaukee in 1935 and was district
manager of the downtown Fox-Wisconsin
theatres for eight years, before becoming
assistant manager at the Riverside. Two
years later he was appointed manager and
his tenm-e ran for about ten years. Following
his retirement, he moved to California.
He was 70 at the time of his death in a
hospital in Oakland. He is
wife
Josephine.
survived by his
George W. Evans Dies
CLARINDA, IOWA—George W. Evans,
67, former theatre and hotel operator at
Brookfield, Mo., and a World War I veteran,
died. Evans was a coal-mine operator
here for 30 years and a resident of
the town 42 years. He died at Veterans
Hospital in Omaha. He attended Drake
University. Survivors include his wife and
a daughter, Mrs. Kennard Bussard of
Ames, Iowa.
Old Warren Theatre Razed
WARREN, OHIO—The lot on which the
old Harris Warren Theatre was located is
now for sale or lease, with plans appai-ently
abandoned for a $500,000 motel on the
downtown site. Flazing of the old theatre,
formerly the Warren Opera House, removed
a city landmark which had stood
for 73 years.
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NC-2 BOXOFFICE ;: April 25. 1960

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The only American made
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QUALITY- SERVICE -GUARANTEE
QUALITY Designed with American know-how by
American Standards for American Theatres. This
70-mm-35 projector incorporates exclusive features
found only in Century Projectors, producing the ultimate
in screen presentation.
SERVICE Immediately available by experienced
and reliable Century Dealers in principal cities throughout
the world, who are now equipped with quality
parts and replacements.
Guaranteed by Century Projector Corporation
Quality Theatre Supply Co.
1515 Davenport St.
Omaha, Nebraska
See your Century dealer or write:
CENTURY PROJECTOR CORPORATION
NE^V YORK 19, N. Y.
SOLD BY
Minneapolis Theatre Supply Co.
75 Glenwood Ave.
Minneapolis 2, Minnesota
Des Moines Theatre Supply Co.
1121 High St.
Des Moines 9, Iowa
BOXOFFICE :: April 25. 1960 NC-3

. . Drive-in
29
MINNEAPOLIS
. . .
pioneer Theatres is rebuilding the screen
towers at its Corral drive-ins at Atlantic
and at Perry, Iowa, according to
Harold Field, president. All outdoor theatres
operated by the circuit have opened
The Lyric at Wabasso
for the season . . .
has been converted to a locker plant
A. O. Iverson has reopened the Harbor at
Bayfield, Wis. It has been closed for about
two years.
. . . For
Martin Field of the Uptown and St.
Louis Park theatres was in New York
lining up product . . . Genevieve Donovan,
cashier at Columbia, spent Easter at her
brother's home in Milbank, S. D.
the first suburban showing of "Porgy and
Bess" the Terrace, Riverview, Hollywood
and Edina theatres upped admissions to
$L50 for adults, $1 for juniors and 50
cents for childi'en.
Ted Mann, Twin Cities exhibitor, was
given an award by the Minneapolis Chamber
of Commerce for his "many outstanding
contributions and achievements in the
theatre industry." Harry R. Hall, executive
vice-president of the chamber, presented
the award
been
. . . Richard
named general
C. Pollster
manager of
has
George
Ryan Films, Inc. Formerly with Continental
Films, he will have charge of promotion
pictures and television film production
as well as the new filmstrip department.
Joan Tabor, a former Minneapolis model,
has a featured part in "The Bellboy,"
filmed by Jerry Lewis in Miami Beach . . .
The Minneapolis Council of Churches
sponsored Holy Week noonday services at
the State Theatre . theatres
are using a one-column, ladder-type series
of ads in the Minneapolis newspapers.
Head stresses the following features:
"Great Pictures, Giant Screen, Grand Pun
and Good Food."
Film star Vincent Price spoke on "Ap-
designed to SERVE YOU BEST
preciation of Art" Tuesday a9) at Macalester
College, St. Paul . . . Bud Wiggins,
manager of the Lyric, has been confined
to St. Mary's Hospital . . Jack Kelvie of
.
Theatre Associates spent a week's vacation
working at home . . . "The Diary of
Anne Frank" has ended up as "The Dairy
of Anne Frank" on some marquees and
in some newspaper ads in the area.
Exhibitors on the Row included Jim
Harmon. Balaton; Paul Perrizo, Blue
Earth and Winnebago: Les Nelson, Graceville:
Erling Uptaft, Tyler: Don Quincer,
Wadena, and A. O. Iverson, Bayfield, Wis.
. . . Bob Favaro, 20th-Fox, was on a goodwill
tour among exhibitors in southern
Minnesota. He gave each exhibitor a kit,
which consists of pressbooks, stills and
story material and discussed possible promotions
that can be worked out 'ft'ith
forthcoming product. Favaro urged the exhibitors
not to overlook radio in their coming
campaigns.
. .
1 19 1 . "South
Coon Rapids, Iowa, recently faced the
prospect of having its theatre close. But
now the town is assured of having motion
pictures for some time—the local newspaper
bought the theatre . The Century,
showplace of Cinerama, noted its sixth
anniversary last Tuesday
Seas Adventure" recently went into its
43rd week at the house.
Bill McAvoy will reopen the May Theatre
at Watkins on May 3. It has been
closed since December 1958 . . . Irving
Marks, Allied Artists manager, will attend
a national sales meeting in Chicago Friday
1. "Pay or Die!," new top release,
1
will be screened at the meeting . . . Sim
Heller, operator of theatres at Grand
Rapids and Milaca, spent a weekend in
Chicago.
George Sherman to U-I
HOLLYWOOD—George Sherman, under
a one-pictui-e-a-year nonexclusive contract
with Univei-sal-Intemational, checked onto
the lot to direct "Seven Ways From
Sundown."
OMAHA
Day Mellenbemdt has completed a fullscale
overhauling job on the lobby and
foyer of his Rapids Theatre at Rock
Rapids, Iowa . . . Sam Burrus, exhibitor
at Crete, was reported to have come
through surgery in good shape at Crete.
He was still hospitalized at last report . . .
Bob Hirz, Omaha WB sales manager, attended
a meeting with Joe Young of the
Des Moines exchange with Pioneer circuit
representatives. Hire is sporting a new
Chevy.
Anton Nelson has his theatre at Arcadia
back in operation . . . Bill Tamen. exhibitor
at Yankton, S. D., is recuperating at
his home after hospitalization . . . A. E.
Thacker has his 7-T Drive-In all set to
Kay Rasmussen,
go at South Sioux City . . .
contract clerk at United Artists, had
her parents as guests from California , . .
Mrs. Carl White of Quality Theatre Supply
Co., president of the 'Variety auxiliary,
reported the auxiliary rummage sale a big
success. What few articles that were left
over were given to the Hibernians Club.
. . ,
Mat 'Wuebben, exhibitor at Canton, S. D.,
has a new auto Frank Larson and
Tony Goodman, 20th-Fox exchange manager
and salesman who are heading the
'Variety Club Golf league this season, organized
five foursomes in the first play
at Dodge Park. There was little early season
form but plenty of 19th hole par talk.
Dana College's Student Ass'n sponsored
the filming of "The Mark of the Hawk"
at the Pioneer Memorial Chapel in Blair
for an enthusiastic audience . . . Word
was received here of the death of Leroy
Pierce, 71, former Omaha theatre manager,
at Oakland. Calif. During the 1930s
he managed the Omaha and Orpheum theatres
and later held a similar position in
Milwaukee.
Exhibitors on the Row included Nebraskans
Ben Juracek, Cedar Rapids and Albion:
Al Leise, Hartington: Charles
Thoene, Lyons: Howell Roberts, Wahoo;
Anton Nelson, Arcadia: lowans Harry
Lankhorst, Hawarden: Carl Harriman,
Alton: S. J. Backer and Al Haals, Harlan,
and George March, 'Vermillion.
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Ser\'lces for Mrs. Nellie Lefholtz, 77, wife
of the former manager of the Republic
exchange here, Harry Lefholtz, were conducted
at St, Pius X Catholic Chuixh. Mi-s.
Lefholtz, resident of Omaha most of her
life, traveled with her three talented
daughters when they were in show business
in the 1930s. The girls, now Mrs. Ruth
Hughes, Mrs. Nynee Scott and Mrs. Lois
King, all of Omaha—sang with the Benny
Meroff Band. Mrs. King also was a dancer.
Lefholtz retired about six years ago as
Republic manager. Other survivors include
sons Frank McCann, Denver: Charles
McCann, Long Beach, Calif.: five grandchildren
and one great-grandchild.
Election Party at Theatre
CHICAGO~The Bryn Mawr Theatre
featured an election rally and movie party
sponsored by Esther Saperstoin, who Is
-seeking re-election as state i-epi-esentative
from the eighth district. On the screen
was "The Last Angi-y Man."
NC-4 BOXOFFICE April 25, 1960

deserves
High Easter Grosses
Delight Cincinnati
CINCINNATI—Warm showery weather
on Easter Sunday resulted in excellent
business for all area houses, with especially
good grosses being recorded at first-run
theatres where both older and new films
were screened to capacity audiences. As a
result, "Ben-Hur" in its fifth week at the
Capitol maintained its fast pace of 375
per cent, followed by "The Mouse That
Roared" in its 16th week at the art Guild
with 325, and "Black Orpheus" in its
fourth week at the art Esquire with 300.
Among the new local films, "Please Don't
Eat the Daisies" got off to a good start at
the Albee with 200 per cent.
(Average Is 100)
Albee PIcose Don't Eat the Daisies (MGM) . . . . 200
Copitol Ben-Hur (MGM), 5th wk 375
Esquire ^Black Orpheus (Lopert), 4th wk 300
Grand Visit to a SmoK Planet (Paro) 160
Guild The Mouse That Roored (Col), 16th wk. 325
Keith—Who Wos Thot Lady.' (Col), 3rd wk 125
Poloce Toll Story (WB) 100
Valley Our Man in Havana (Col), 4th wk 100
Holy Week Business
Surprise in Detroit
DETROIT — Rather surprisingly solid
business for Holy Week was reported by
downtown houses generally, paced by the
opening of "Visit to a Small Planet" at the
Michigan and the tenth and final week of
"Suddenly, Last Summer" at the Madison.
A return engagement of the two Academy
Award films brought very good business
also to the Bi-oadway-Capitol.
Adams Home From the Hill (MGM), 4th wk. 70
Broadway-Capitol ^Room ot the Top (Cont'l);
The Diory of Anne Franl< (20th-Fox), return
booking 110
Fox A Woman Like Satan (Lopert); Josette ot
New Orleans (Valiant), 2nd wk 85
Madison Suddenly, Lost Summer (Col), 10th wk. 120
Michigan Visit to a Small Planet (Para); In the
Wake of o Stranger (Para) 125
Palms Alexander the Great (UA); The King and
Four Queens (UA), reissues 100
Trans-Lux Krim Nude in a White Cor (Trans-
Lux), 4th wk 75
'Ben-Hur' Sensational
12th Cleveland Week
CLEVELAND — Easter Week brought
thousands of people downtown to shop and
it being school vacation, the theatres
played to full benches with the result that
for the first time in many weeks every
house jumped its gross to better than average.
Saturday before Easter was slow
but intermittent showers on Sunday proved
advantageous to the boxoffices. At the
Ohio, special daily matinees of "Ben-Hur"
were held, boosting the 12th week gross of
this Academy Awards winner to its highest
take since it opened, hitting a sensational
335 per cent. For the second week "Please
Don't Eat the Daisies maintained a " line
at the State resulting in a 136 per cent
week. "The Unforgiven" struck a high 180
per cent in its opening week at the Stillman
in the wake of excellent reviews.
"Visit to a Small Planet " scoi-ed 10 per
cent above average at the Palace.
Allen Toll Story (WB) 80
Heights Art Block Orpheus (Lopert), 3rd wk 115
Hippodrome Becouse They're Young (Col).... 115
Ohio Ben-Hur (MGM), 12th wk., including doily
matinee 335
Paloce Visit to o Small Planet (Para), 2nd wk. 110
Stote Please Don't Eat the Daisies (MGM), 2nd
wk 136
Stillman The Unforgiven (UA) 180
BEST WISHES TO MAC!—More
than 100 friends of H. E. "Mac" Mc-
Manus, vice-president of the Toledo
Theatre Managers Ass'n, gathered recently
at a farewell dinner held in the
Willard Hotel there. McManus was
given a travel case, presented by
Abe Ludacer (right), manager of
Loew's Valentine and president of
the association, as a rembrance. Mc-
Manus left the management of three
Toledo drive-in theatres—the Parkside,
Starlit*, and Telegraph—to join Boston's
Smith Management Corp. in St.
Louis. The three Toledo drive-ins were
recently acquired by the Jack Armstrong
circuit. Bowling Green, from
Ray Searles. Urban Anderson, manager
of the Colony, Toledo, and secretary
of the Theatre Managers Ass'n,
and Ludacer were in charge of arrangements
for the event.
Ohio ITO Convention
To Open October 11
COLUMBUS — The annual convention
of the Independent Tlieatre Owners of Ohio
will be held at the Deshler-Hilton Hotel
here October 11-13, it was announced by
Ken Pi'ickett, executive secretai-y, following
a meeting of the board of directors.
The convention will be ballyhooed under
the slogan, "Come to Columbus on Columbus
Day."
Marshall Pine, president of the Ohio association,
reported on the National Allied
Board meeting in Chicago. Ohio is expected
to have the 1962 National Allied
convention in Cleveland, Fine said.
Detroit Exchange Bldg.
In Hands of Receivers
DETROIT—Operation of the Film Exchange
building has been placed in the
hands of Hahn & Co., court-appointed receivers.
The building has been operated for
about nine years by S. N. Cohen. Mrs. Clara
Stebbins continues as building manager,
with offices on the seventh floor.
With changes in the industry, including
the general conversion to safety film,
the demand for the film vaults in the
building has diminished, and reports of
proposed changes in use for the structure
have been heard from time to time.
The current report has it that the building
is under consideration for conversion
to use as a hospital.
Says 'Ben-Hur' Good
But Not Greatest
CINCINNATI—The Oscar awards were
not rigged, "but it seems likely that studio
politics were involved." That was the opinion
of Dale Stevens, Post & Times-Star
movie reviewer, in answering a reader's
query.
Discussing further the winning of 11
Oscars by "Ben-Hur," Stevens wrote that
"as far as the actual Oscar balloting is
concerned, the larger studios would seem to
have an edge on loyalty alone, although
it must be admitted there is a definite
leaning to honest quality. There is no
point in going down the list of comf)etitors
in the 11 divisions in which 'Ben-Hur'
won. But it does not seem possible, particularly
in a year such as 1959 which produced
so many genuinely excellent movies,
that one film could dominate so completely.
The same is true of last year's 'Gigi,' which
is more of a quality picture than 'Ben-
Hur'.
After writing that he considers Charlton
Heston as "best male in a starring role, although
by no stretch of the imagination
did he create a great character in 'Ben-
Hur'," Stevens declares that "when the
Hollywood people are voting, they are voting
for a trend that has to come—the
huge films that can play a key theatre for
many months. They seem to have been obsessed
with the need for a 'Ben-Hur' victory,
and they voted for it in every category,
just to make sure."
Discussing the merits of other 1959 films,
Stevens pointed out that "while "Ben-Hur"
is a masterpiece of spectacle, "Room at
the Top' is three times its equal as a
thoughtful, provocative stoiT; 'The Diai-y
of Anne Pi-ank' is among the greatest films
Hollywood has ever produced, and 'Anatomy
of a Murder' was far superior
through its frank realism and sharp characterizations."
Concluding his discussion of the Academy
Awards voting. Stevens declared that "Ben-
"
Hur Oscar recognition, and that
the Oscar voting was not rigged. ""But it
seems," he added, ""that the workers in
the movie business might search their
hearts for more accurate appraisals when
it comes time to vote next spring."
New Kentucky Airer Aims
At Big June 1 Opening
OLIVE HILL. KY.—A new 400-car drivein
theatre owned by Dr. "W. E. Day is expected
to open near the entrance to Carter
Caves State Park about June 1. Construction
is under way on the $150,000 theatre,
which will have a restaurant, in-car heaters
and playgi-ound. A $500,000 motel to
be built in conjunction with the theatre
wUl await completion of the drive-in.
Dr. Day is a former operator of the Starlite
Drive-In. A former Ashland businessman,
he is also owner of Stonecrest Farm
and of a commercial greenhouse.
Old Opera House to Go
YELLOW SPRINGS. OHIO—This village
plans to raze its 70-year-old Opera
House because a committee was unable to
raise the $60,000 needed to recondition
the building for an arts center.
BOXOFFICE :: April 25, 1960 ME-1

I
. . Carl
. . Blair
CLEVELAND
^ordon Bugie, Paramount manager, is
back in circulation after a brief bout
with the mumps . . . "The Mouse That
Roared," which enjoyed a run of 11 weeks
at the two local art theatres, Heights Art
for seven weeks and Continental Art for
four weeks, breaks in local conventional
theatres Wednesday i27>, with runs of
one week to 11 days . Jacobs has
been appointed manager of the Ohio Theatre,
Steubenville, which Ii-ving Reinhart
of Canton leased and reopened Sunday
(17).
Frank Musto, Universal booker, is traveling
by bus these days. Fortunately he
was not hurt in the accident that deprived
him of his car . Russell,
Russell Theatre, Millersburg, was in town,
feeling somewhat better since his Christmas
automobile accident.
Special booking pads on the Universal
booking desks remind visitors that May 1-
June 4 is Peter Rosian Month, honoring
the company's much traveled district
manager. And bookers Prank Musto and
Dick Dowdell are there with sharpened
pencils to fill in those extra dates to make
the drive a success . . . Abe Schwartz of
the Lexington Theatre and his wife returned
from a long, winter Florida vacation
Rudy Norton, Imperial Pictui-es
. . . manager, said the Hippodi-ome will play
awoifs \^ou when
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BOXOFFICE :: April 25, 1960 ME-3

COLUMBUS
gob Hope and several variety acts will appear
at St. John Arena on the Ohio
State University campus April 22 under
sponsorship of Ohio Staters, a campus organization.
Downtown entertainment facilities will
benefit from the proposed consti-uction
of the new state office building in the
Market-Mohawk slum clearance area, said
Don Weaver, editor of the Citizen-Journal.
"It will help downtown business by placing
a building where 3,000 people will be
working so convenient to downtown transportation,
restam-ants, shopping and entertainment
facilities." The site is east of
Third street, adjacent to the Hartman,
Grand and Ohio theatres.
Ben Hayes, Citizen-Journal columnist,
covered Mr. and Mrs. Ben Hur and baby
son, also named Ben, living in Dayton.
Mrs. Hui- formerly lived in Columbus. Her
husband was an Ohio State University student
and is now a telephone company
salesman. "Ben-Hur" opens May 12 at
Hunt's CineStage here.
Several stage plays from which current
films were made are on the summer theatre
schedule of Playhouse-on-the-Green
in suburban Worthington, opening June
15. These include Once More With Peeling,
The Gazebo, Auntie Mame, and Suddenly,
Last Summer.
Otto Ebert to Detroit
DETROIT—Otto N. Ebert, former manager
for both RKO and Rank here, has
returned as sales manager for Universal-
International, marking the creation of this
new post in the Detroit exchange. He will
serve under Manager Richard R. Graff.
Ebert has been with United Artists television
sales in the Chicago area in recent
months.
Boothman Evan Davidson
Has 11 Perfect Years
MAYSVILLE, KY.—Evan Davidson,
pro.jectionist at the Riverside Drive-In
which reopened recently for its 12th season,
has the distinction of having never
missed a night at his post during the
Riverside's preceding 11 seasons.
The Riverside is managed again this
year by H. M. Walker jr., one of the four
owners of the drive-in. The other three
are the manager's brother Harris and father
Henry and Mrs. Lloyd Moran. Cash
prizes amounting to $100 were offered to
patrons attending the opening night program.
H. M. Walker sr. is also a partner with
Earl Urmston in the Park Drive-In on state
highway 11, south of the city limits. The
Park was reopened April 1 for its sixth
season. Mrs. Urmston is in charge of the
Park's concessions booth again this year
and boothmen are Gene dinger, in his
third year at the Park, and James Rollins,
starting his second year.
Howard City, Mich.. Roxy
Is Complete Fire Loss
HOWARD CITY, MICH. — The New
Roxy Theatre was termed a "complete
loss" by firemen following an early morning
fire. Fire Chief Prank Grannis was
hospitalized as a result of injuries received
while battling the blaze.
Owner Peter Aldrink says he has no future
for the motion picture business here.
He estimated the loss at $30,000, partially
covered by insurance.
Big ElectroVision Issue
LOS ANGELES — ElectroVision Corp.
theatre circuit, headed by Edwin P. Zabel
and Robert L. Lippert, has been granted
permission to sell 680,000 shares on the
open market. An amplifying announcement
was expected soon by Zabel.
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NEW YORK—Two subjects loom as the
most important for discussion next Monday
and Tuesday

Allen S. Worth Submits
Brief to Appeals Court
DAYTON—Counsel for Allen S. Warth,
manager of the Art Theatre, has filed a 70-
page brief and assignment of errors in the
second district court of appeals a2i in
connection with his conviction of exhibiting
an obscene film, "The Lovers," last
November.
Counsel charged that the municipal
court lacked jurisdiction, asserting the film
had been approved for distribution in the
United States and was judged not obscene
by the Bureau of Customs, which they
claimed has jurisdiction in relation to imported
motion pictures. The attorneys also
argued the municipal court erred in that
it did not give a complete and correct
definition of the words "obscene," "average
person," and "contemporary community
standards."
The Dayton chapter of the American
Civil Liberties Union has been given until
May 8 to file a brief on behalf of the theatre
manager.
Many Exhibitors See
Redlegs in First Game
CINCINNATI — Following an annual
custom, several hundred area exhibitors,
many of them accompanied by their wives.
were in on Tuesday for the opening of
the National League baseball season at
Crosley Field. After the game, there were
numerous dinner parties at downtown hotels
and restaurants, where long-time
friendships were renewed and new ones
formed.
For the balance of the week, following
this traditional outburst of baseball enthusiasm,
Filmrow quieted down to its
usual Holy Week tranquility, with only a
minimum of business being transacted,
especially on Good Friday when most offices
allowed time off for attendance at
religious services.
Detroit Council Elects
DETROIT—Mrs. Benjamin R. Springborn
has been elected president of the
Greater Detroit Motion Picture Council to
succeed Mrs. Harry Jarvls. Otiier new officers
are Mrs. Earl Seielstad and Mrs.
Raymond Kanagur, vice-presidents; Mrs.
Samuel Cutter, corresponding secretary;
Mrs. Frank C. Reiss, treasurer, and Mrs.
Fred A. Jordan, recording secretary. Mrs.
Springborn is recovering from a crushed
kneecap and other injuries received in an
automobile accident.
Long-Closed House Opens
LAINGSBURG, MICH.—Closed since
March 15, 1958, the Elite Theatre has been
reopened under the management of Mr.
and Mrs. Kenneth Stevens. The theatre is
being operated on a trial basis on weekends,
matinees being included in the Saturday
and Sunday programs.
Mrs. Edward Werner Dies
DETROIT—Mrs. Marguerite Werner, 64,
wife of Edward R. Werner, longtime president
of the Detroit Federation of Musicians,
died recently. She was organist at
the Madison. State, Capitol. Michigan and
United Artists theatres from 1917 until the
early 1930s.
'Entertainment' Is
Too Broad a Term
To Explain Why People Go to Movies
CLEVELAND—Analyzing why people go
to see motion pictures, Millard L. Jordan,
president of the Motion Picture Council of
Greater Cleveland, comes to the conclusion
that people go to the movies for reasons
other than entertainment. He believes some
of the reasons are self-identification with
characters or situations portrayed on the
screen, an element of sadism, or maybe an
answ-er to a problem.
"The most common reason given for attending
the movies." he states, "is that it
is a matter of entertainment or pleasure.
But these are broad terms. They may represent
any one or more of a number of
attitudes of life. When we analyze this
question we see a number of possible
reasons why people attend the movies. It is
true that some go to be entertained. They
have a little time to spend and the motion
picture may furnish a pleasant entertainment.
The high points of an entire life
with its pleasures and vicissitudes may be
shown on the screen in a couple of hours.
"While many say they go to be entertained,
it is likely that a majority go,
often unconsciously, for a reason that is
more basic and fundamental—the hope
they will see an actor or actress experiencing
something which was or is present
in their own lives. Even though it may
be an unpleasant experience, the old saying
that misery loves company holds true.
Disagreement between husband and wife
may be heated and serious. Those who are
having this trouble may see portrayed on
the screen a situation similar to their own.
These people realize they are not the only
ones having this particular trouble. Consequently
their load is easier to bear. This
is only one of a large number of perplexing
situations which might be mentioned
in this connection.
"On the other hand, if the picture shows
some pleasant family experiences, it may
bring back fond memories of the past and
enable those viewing the picture to relive a
portion of their lives again.
"Consequently it is easy to understand
why many people go to the picture shows
for something more than mere entertainment.
In the background there may be the
basic principles of human feelings and
emotions seeking consolation and sympathy.
These experiences may serve as a
safety valve easing their tensions and encouraging
them to continue in a satisfactory
manner their journey through life."
More Cincinnati Patrons
Eager to See '80 Days'
CINCINNATI—When a motion picture
runs for 35 consecutive weeks, it is assumed
that everyone interested, including
both local \-iewers and those from nearby
cities, would have seen the film. That's
what Lou Wiethe, owner of the first-run
Valley thought when the Todd-AO
"Around the World in 80 Days" completed
its run at the end of February 1958.
Wiethe has learned how mistaken he had
hundi-eds of patrons who had
been, since
\aewed the film, plus added hundreds of
ethers who had missed it. have requested
a rerun. With the ui-gent requests continuing.
Wiethe has again booked the film
into the Valley, oiiening Thursday '21 >
for an indefinite i^im.
Boy, 13, Picks Sale
MIDDLETOWN. O.—When two brothers,
14 and 13, told police they had taken $111
from a local theatre safe by picking the
combination, police were skeptical. However,
the 13-year-old went with doubting
detectives to the theatre and again opened
the safe, listening to clicks in the mechanism.
Detectives had thought the manager
had left the safe open until they saw for
themselves.
Cooking School at Fort Wayne
FORT WAYNE—Fort Wayne Newspapers,
Inc., and the Gas Range Dealers
Ass'n of Fort Wayne will cooperate In a
four-session cooking school to be held April
26-29 each morning In the Embassy Theatre.
The stage of the theatre will be converted
into a completely equipped kitchen
for the event, which is free to all those
interested.
sef»€f/ne IH
n 2 yeors for $5 D
D Remittance Enclosed D Send Invoice
THEATRE..
STREET ADDRESS
TOWN ZONE STATE....
NAME
1 year for $3 G 3 yeors for $7
POSITION..
BOKOffiCf THE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
BOXOFFICE April 25, 1960 ME-5

Three
DETROIT
T^otor City theatres generally followed
their traditional observance of the
Tre Ore ' Hours > i
period on Good
Friday afternoon by closing entirely or by
opening their doors to the public for religious
services. Numerous stores and business
places in Detroit long have observed
a practice of closing during this period, but
at present the one industry which appears
to contribute most to this special public
service on a per capita basis is the motion
picture industry. Among the theatres cooperating
with the churches were the Fox,
Fisher, Cass, Michigan, Riviera, Lincoln,
Redford, Woods, United Artists, Palms,
Madison, and Ramona.
Dean Lutz, recently with 20th-Fox at
Minneapolis, is the new city saleman in
Detroit, succeeding Jack Sturm, who has
become manager at Buffalo, but still commutes
to Detroit, where his family is liv-
H
U

Jobless Claim Is Denied
Because of Misconduct
DETROIT—An important principle in
the eligibility of theatre employes for unemployment
compensation has been established
by a new ruling of the referee
for the Michigan Unemployment Compensation
Commission. The key point is that
"when an employe is guilty of misconduct,
he is disqualified under the act," according
to David Newman, counsel for Cooperative
Theatres of Michigan and Allied
Theatres of Michigan, who presented the
case for the exhibitors.
The claim was filed by a projectionist
who sought unemployment compensation.
He had been replaced by the union because
of complaints from the exhibitor involved
that "he did not carry out the instructions
of management." Newman said.
The ruling of the commission referee denied
his claim because of this factor.
Since experience with unemployment
basically determines the rate exhibitors
have to pay, the ruling has special significance.
Newman is also contesting another claim
before the commission by a projectionist
on the ground that the man in question
came in only as a relief man, was not hired
or fired by the exhibitor, but put in and
taken out by the union—hence the exhibitor
contends he is net entitled to unemployment
compensation.
"Under the form of contract used," Newman
said, "the union operates under a
closed shop agreement, and with a hiring
hall provision."
Exhibitors Soy True Fomily Film
Involves Mixture of Age Groups
CLEVELAND—The great demand for
family pictures by women's groups, including
the Motion Picture Council of
Greater Cleveland, the Cleveland Cinema
Club, the PTA councils, the Standard of
Decency Committee of Cleveland Heights
and other community organizations has
brought up the question among exhibitors
in this area of "what is a family picture?"
The producers, they say, point with
pride of community cooperation to such
pictures as "tom thumb," "A Dog of
Flanders," "John Paul Jones," "Darby
O'Gill and the Little People," "Kidnapped"
and others appealing to the young trade.
"The trouble is that the young people
do not patronize pictures that they label
'kid stuff,' one exhibitor lamented, "with
the result that these so-called family pictures
fail in their twofold pui-pose of
bringing into the theatre families as a
unit, or the young folk for whom these
pictures are geared.
"A 16-year-old boy who wants to take
his girl on a movie date has trouble finding
one that is neither too young nor too
sophisticated. So what do they do? They
go bowling."
The exhibitors who expressed their
views on the present type of "family pictures"
do have constructive suggestions as
to what in reality does comprise family
entertainment. They point to the popularity
of Father Knows Best and the Danny
Thomas shows on TV as representative
of everyday family life.
"And the Andy Hardy pictures remain
the tops in family movie appeal," one exhibitor
said. "Because they involve both
grown-up and juvenile problems, with
audience participation in almost all episodes,
they are really family programs.
Most of the pictures the producers call
•family pictures' don't make any money
for us because their appeal, most often, is
aimed at segments of
a family instead of
at the family as a group of different age
individuals."
Buy McConnelsville Airer
ATHENS, OHIO—Frank Nolan and
Frank X. Rauch, operatcrs of the local
Valley Theatre, have purchased the Ace-
Hi Drive-In at McConnelsville from George
and Charles Barkhurst. The new owners
said first-run product will be played at the
385-speaker drive-in located off Route 77,
north of McConnelsville.
George Shaffer Dies
PITTSBURGH—George Shaffer, 88, who
operated the long-razed Pitt-Barry Theatre
here, died in Hollywood, Calif. He
also operated theatres in 'Wheeling. W. Va.,
and Steubenville, Ohio.
If It's Good Promotion
BOXOFFICE
someone will
report it in . .
a
f
Fresh from the scenes of the activities each week come constant ^
reports of merchandising of films. Most of these are ideas you
use for -your own promotion. All of them are interesting and
most of them are profitable in other similar circumstances. Make
Icon
full use of these practical ideas by practical showmen, many of
whom you may know.
Motion pictures lend themselves ideally to good advertising. The public interest is
high.
Capitalize on the interest that already exists and increase your attendance
with proved ideas.
BOXOFFICE April 25, 1960 ME-7

I
"We've had the Payroll Savings Plan for U.S. Savings
Bonds in our outfit for years. We think it is good for the
Country and good for our company—and it goes without
saying it's good for the saver. I had assumed we had a large
participation by our people. But when I checked up last
month I found that only 26% of our employees were regular
users of the plan. In a company our size there is always a certain
amount of personnel turnover, and there are always some
people who are going to subscribe . . . next payday, maybe.
"So what I did was contact our State Savings Bonds
Director. He helped us put on a company-wide campaign
that reached every employee personally to point out the
advantages of buying new 3/4% Savings Bonds, regularly.
Today we have more than 50% of our people using the
plan, and we're going on from there!"
Perhaps your organization, too, has been taking your
Payroll Savings Plan for granted. It's a great idea, but its
value to your people and to your company increases with
the number of employees who use it, every payday. Let
your State Savings Bonds Director show you how easy it is
to get your company back in the high value area of participation.
Or write Savings Bonds Division, U.S. Treasury
Department, Washington, D.C.
I
ALL U.S. SAVINGS BONDS-OLD OR NEW-EARN '/i% MORE THAN BEFORE
BOXOFFICE
m
THE U. S. GOVERNMENT DOES NOT PAY FOR THIS ADVERTISEMENT. THE TREASORY DEPARTMENT THANKS, FOR INEJR MTRIOTIStt, THE AOVERTISINB COUNCIL AND THE DONOR AIOVL
ME-8 BOXOFFICE :: April 25, 1960

ti
'Ben-Hur' Gross Up
At Boston Theatre
BOSTON—"Ben-Hur" was feeling the
effects of the Academy Awards telecast,
business perking up at the Saxon. On
Monday evening dli, usually a dull night
and particularly so at the beginning of
Holy Week, this theatre took in more
money than any previous Monday since
the picture opened. "Can-Can." in its third
week, was rolling along to good business.
Of the new programs, "The Unforgiven"
led the field at the Astor Theatre, while
"Our Man in Havana" was still very strong
in its eighth week at the Kenmore.
(Average Is 100)
Astor The Unforgiven (UA) 175
Beacon Hill Black Orpheus (Lopert), 3rd wk. .,125
Boston South Seas Adventure (Cinerama),
52nd wk 80
Copri Swon Loke (Col), 5th wk 75
Exeter Street The Magician (Janus), 6th wk. . . 95
Gary Can-Con (20th-Fox), 3rd wk 220
Kenmore Our Man in Havana (Col), 8th wk. ...150
Memoriol On the Beach (UA),
8th ond final wk 85
Metropolitan The Lost Voyage (MGM),
2nd and final wk 75
Orpheum Home From the Hill (MGM), 3rd wk. .100
Paromount Mosters of the Congo Jungle
(20th-Fox) 75
Saxon—^Ben-Hur (MGM), 20th wk 250
'Small Planet' Successful
In Hartford Opening
HARTFORD—Paramount's "Visit to a
Small Planet" chalked up 125 on its first
week's take at the Allyn.
Allyn Visit to a Smoll Planet (Pora);
In the Woke of a Stranger (Pora) 125
Art—Temporarily shuttered.
Cine Webb A Lesson in Love (Janus) 110
E. M. Loew Who Was That Lady? (Col), 3rd wk. 105
Palace .Kidnapped (BV); Dumbo (BV), revival.. 110
Poll the Unforgiven (UA) 115
Strand Wake Me When It's Over (20th-Fox);
My Nine Lives (SR) 85
'Home From tlie Hill' 130
First Week in New Haven
NEW HAVEN—MGM's "Home Prom the
Hill" did top business in its first week at
Loew's College.
College Home From the Hill (MGM) 1 30
Crown Lost Train From Gun Hill (Pora);
Ft. Massacre (Col), revivals 90
Lincoln Black Orpheus (Lopert) 115
Roger Sherman Woke Me When Ifs Over
(20th-Fox); 13 Fighting Men (20th-Fox) 100
Whalley Our Mon in Havana (Col), 5th wk 100
Providence Metropolitan
To Be City Parking Area
PROVIDENCE—The city
has purchased
the closed Metropolitan Theatre Building
and nearby buildings to raze and create a
200-car municipal parking lot. The reported
purchase price was $400,000.
The Metropolitan Theatre, which had a
seating capacity of 3.045, was opened Aug.
25, 1932. It was closed in July 1955, being
operated then by the Ralph Snider circuit
of Boston. The last time the theatre was
open was April 24, 1957, when a nationally
televised bout was shown there. Efforts
by local businessmen to institute a three
day stage and screen policy and by a fight
promoter to use the theatre for weekly
boxing bouts failed to di'aw sufficient
patronage.
One Rejection in March
CHICAGO—During March, the censor
board reviewed 79 films, 25 of which were
foreign. One was rejected and ten cuts
were requested m otheirs.
Connecticut Public Opinion Reacting
To Showing of Objectionable
New England Airers
Shun Sex Pictures
BOSTON—A report that nearly all
drive-ins in the New England area are
staying away from sex and nudist films
was approved by the directors of Independent
Exhibitors and Drive-In Theatre
Associates of New England at their April
board meeting. The refusal of most drivein
operators to book this type of exploitation
film, which was so common last season,
is due, board members believe, to the
lENE winter drive-in meeting when these
"doubtful" films were frowned upon and
all owners were urged not to play them.
Another bright factor in the 1960 drivein
picture, as revealed at the board meeting,
is that drive-in theatre owners have
eliminated, except in rare instances, the
admissions price wars that plagued certain
areas last season and the flat rate
of $1 per car is no longer a menace to
competition.
The committee on the June Drive-In
Publicity Drive has delayed its action until
the outdoor season is in full swing. A midsummer
cooperative business building
drive-in campaign is being considered, one
that could be accelerated at the beginning
of the 1960 season.
A report that the board of National
Allied has been seeking to reinstate the
New England unit in its fold was not discussed
at the board meeting. Norman C.
Glassman, lENE board chairman, announced
"no comment" on this issue. The
New England group resigned in January
from National Allied.
Golden Age Policy Added
At 3 More SW Theatres
NEW HAVEN—Apparently on an experimental
basis, the Stanley Warner
Management Corp. has extended its
Golden Age Movie Club plan, in effect for
many months now at two first-run New
Britain theatres, the Strand and Embassy,
to larger cities within its northeastern
zone.
Harry Peinstein, zone manager, has announced
the plan, which provides reduced
rates to patrons over 60 years of age, as
new policy at the first-run SW Roger
Sherman Theatre, New Haven, and two
Albany, N. Y., outlets, the SW Strand and
Madison.
At the same time, Elias Schlenger, Albany
division manager for Fabian Theatres,
has put the same plan into effect
at the Fabian Palace, Albany.
As in New Britain, the cards to be issued
to all Golden Age members will not be
usable on weekends, holidays or for advanced
price programs.
Half-Page for "Tall Story'
H A R T F O R D—Jack Sanson, Stanley
Warner Strand, arranged a half-page layout
in the Hartford Times ahead of the
Connecticut opening of Warners' "Tall
Story."
Films
By ALLEN M. WIDEM
HARTFORD — Connecticut
exhibition
isn't overly concerned with the matter at
the moment but there are distant rumbles
that could spell considerable trouble, public
relations-wise for the theatres, particularly
in the smaller, semi-key city
.situations of the state.
To the forefront is the disclosure of the
establishment of Clubs United for Decent
Entertainment, headed by Mrs. Joseph
Phalen of Coventry, some 25 miles northeast
of Hartford. A Clubs-released news
announcement asserted, in Connecticut
daily newspapers, that there are now 2,000
members represented by 28 organizations
taking part in the club activity, principal
meetings held the third Wednesday of each
month in designated points.
The forming of this particular group is
the result of a volunteer Young Mothers
Club committee organizing discussion sessions
of representatives of local clubs and
units on the types of motion pictures
screened in Coventry area theatres.
The basic aim, say the organizers, is to
improve the quality of the theatre programs.
A recent session was sponsored by the
Holy Name Society of Coventry. The Coventry
Grange is listed as a future sponsor.
At the other end of the state—in the
heavily-populated Fairfield county area
there is something else again. The Norwalk
Hour, an afternoon newspaper, has printed
a lengthy article listing what it labels as
protests against some motion pictui'es being
screened in the area and the manner
in which these attractions have been advertised.
In a postscript, the Norwalk Hour management
commented:
"The Norwalk Hour has no control over
the movies shown in area theatres. It does
attempt to keep movie advertising within
bounds of propriety and has so instructed
its advertising department.
"Some degree of progress has been made.
"Protests against objectionable movies
should be lodged with the managers of
theatres where such movies are shown."
To date, similar thinking has not invaded
the more metropolitan centers of
Bridgeport, New Haven and Hartford, but
trade sources feel that such activity, slight
though it may be in Coventry and Norwalk
at the present time, may indeed extend
its influence to hurt theatre grosses
where it hurts most—in the larger, cosmopolitan
centers.
Comedian Visits Hartford
HARTFORD — Leonard Young, now
working as comedy emcee along Atlantic
seaboard, returned here for a brief weekend
visit. He is former assistant to George
E. Landers, Hartford division manager.
E. M. Loew's Theatres, and brother-in-law
of Morris Keppner of the Burnside and
Mansfield theatres.
Morris Keppner in New York
HARTFORD—Morris Keppner, partner
in the Burnside and Mansfield theatres,
was a New York business visitor.
BOXOFFICE April 25, 1960.
NE-1

. . Stanley
. .
I
BOSTON
\X7ith a touch of spring in the air and
balmier days promised, several industrymen
who had been in the south returned
to their northern posts. Kenneth Douglass,
president of Capitol Theatre Supply Co.,
who went to the west coast of Florida six
months ago, returned to his office Tuesday
1121 looking tanned and rested.
George Kraska, head of publicity for Embassy
Pictures Corp. in Boston, spent two
months in Florida and is back at Embassy
in time for the campaign on "Hercules
Unchained." which opens here June 28 at
the Pilgrim Theatre and the following day
in 200 houses in the area. Paul Kessler,
general manager of Rifkin Theatres, is
doing a turnabout from the usual procedure
by taking a two-week vacation in
Miami.
The Lynn Open Air Theatre, one of
LO We R
Liability Insurance Rates
NOW AVAILABLE FOR
Theatres and Drive-Ins
THROUGH
NORTHEAST INSURANCE
AGENCY INC.
116 State Street, Boston, Moss.
Call or write direct or througli your broker
CApitol 7-3860
E. M. Loew's first drive-ins, is having a
complete renovation, getting a new concession
building and projection booth. Dick
Rubin is handling the remodeling for a
mid-June reopening date . . . The Hadley
Drive-In. Hadley, Mass., operated by Al
Daytz and Al Lourie, has a new screen.
The original screen was blown down during
a severe storm this winter . . . The
Rizzo Bros., construction engineers who
built the Route 133 Drive-In, Georgetown,
Mass.. will operate the theatre themselves
this season although in the past they have
leased the operation to other parties.
Mrs. Elizabeth Barbour Mintz, widow of
Julius Mintz, died April 10. Julius Mintz,
projectionist at the MGM screeningroom,
died a few months ago . Sumner
jr. died suddenly April U, leaving his
wife and his father Stanley sr.
Jack Schmitzer, who had been doing the
booking for Al Herman at Hal Roach
Distributors, has transferred to the Smith
Management Co. accounting department .
Mary Paraskevas has been added to the
billing department at Affiliated Theatres
Corp.
Joseph Pasternak, who has produced and
directed more pictures than he can remember,
came to town to talk to the press
about "Please Don't Eat the Daisies," now
playing at the Keith Memorial Theatre.
He said at a press luncheon at the Ritz
Carlton Hotel that Doris Day was his
favorite star to direct and that she is also
the favorite of all on the set, from the
producer down the line. "With happy people
like Doris and David Niven and those
four young boys to work with, this film
was a joy to produce," he said. His next
film will be "Where the Boys Are," also
for MGM. He will start shooting it in July
in Fort Lauderdale, Fla. Pasternak spent
two days here for radio and television
appearances and was escorted around town
by Paul Levi, who is handling special publicity
for the film. Ed Gallner flew with
the producer from New York and back.
Arnold Van Leer Column
HARTFORD — Arnold Van Leer. New
England exploitation representative for
Paramount, authored a guest column on
upcoming product for Allen M. Widem,
Hartford Times.
seMf/ne
n 2 years for $5 Q 1 year for $3 D 3 years for $7
D Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE..
NAME
POSITION
ll^^l THE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo.
NEWHAMPSHIRE
•The American Cancer Society showed special
films for women only at two free
programs at the Palace Theatre in Manchester
April 13, with local doctors present
to answ-er questions submitted by the audience.
Carl B. Noyes, state chairman of the
society's 1960 crusade, reported that cancer
films have been seen by more than
25.000 New Hampshire persons during the
past year.
The Underbill PTA in Hooksett has
launched a crusade against the showing
of indecent movies and it may serve as
a guide for other New Hampshire communities
interested in the welfare of their
youngsters. Mrs. Beatrice Boubeau, chairman
of the PTA group, said the Hooksett
Board of Selectmen may try to put
through a new town ordinance which will
compel theatres to be licensed. She added
that the license could then be revoked if
a theatre showed a movie which "conflicted
with the moral code of the community."
Several other Hooksett organizations,
including the Hooksett Men's
Club and the Rebekah Lodge, reportedly
have pledged their support to the crusade.
An editorial in the Manchester Union-
Leader charged that Eric Johnston, head
of the Motion Picture Ass'n of America,
"obviously is a man who cares very little
for the feelings of the theatregoing public."
The state's largest newspaper said:
"Johnston's whole attitude during his recent
appearance before a congressional
committee investigating complaints against
scandalous movie advertising was one of
complete disregard for the wishes of the
mothers and fathers of America. His position,
simply stated, is that movie advertising
and 'adult' films should be subjected
to no legislative restrictions whatsoever.
In true bureaucratic fashion he then
unctiously declared that the movie industry
has met its obligations to the American
people as 'no other industry has.' It should
be obvious that those who are concerned
at Hollywood's contempt for the public
intelligence and morality have no ally in
Eric Johnston, no matter what his rather
pretentious title."
The Bedford Grove Drive-In near Manchester
opened its new season April 13
with "The Miracle of Marcelino." which
the management pointed out in newspaper
advertising is a picture "recommended by
clergymen throughout the United States."
The cofeature was "Men of Sherwood Forest"
. . . Ttie Scenic Theatre in Rochester
had a stage attraction at its Saturday
matinee 1I6) when "The Great Mr. Chandor"
presented a program called "Pun
With Magic."
Widow Leaves Exhibition
PITTSBURGH—Mrs. Russell S.
Welirle,
widow of the veteran Braddock theatre
owner who died March 1, decided against
trying to continue the business and she is
turning over operation of the Capitol Theatre
to James M. Baldwin, building owner.
George Perkins, who served with the late
Russ Wehrle as bookkeeper and assistant
for more than a quarter of a century, will
manage the Capitol.
,
K
NE-2 BOXOFFICE April 25. 1960

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BOXOFFICE :: April 25. 1960 NE-3

showings,
. . "Who
for
NEW HAVEN
That the market is "wide open" for new
product, admittedly modest though
some segments may be, has been admirably
borne out by bookings of such newcomer
distributors as Valiant Films, to cite one
firm. Valiant's "The Scavengers." starring
semi-name player Vince Edwards, has been
getting one downtown, first-run playdate
after another throughout this exchange
territory, leading veteran Filmrow observers
to comment that if independent
filmmakers can see fit to gamble on creative
efforts, the "field." meaning exhibition,
of course, will gladly schedule as
much as possible.
Three more suburban di'ive-ins—the
Post. East Haven: New Haven. North
Haven, and Summit. Branford—have reopened
for 1960. All three are functioning
on weekends at the moment, preferring to
start seven-night operations with the approach
of better weather. Post's reopening
bill included NTA's "A Question of Adultery"
and "Hell, Heaven or Hoboken." The
New Haven screened BV's "The Big Fisherman"
and Columbia's "The Young
Land," while 20th-Fox's "Sink the Bis-
Marck!" and "Hound-Dog Man" were on
the Summit program. The Post gave away
pizza and hot coffee opening night.
Lockwood & Gordon reopened the 'Waterford
Drive-In. 'Waterford, the initial bill
consisting of Paramount's "Career" and
"Don't Give Up the Ship" ... A Bridgeport
parent-teacher group sponsored a
showing of MGM's "Tarzan the Ape Man"
at the Perakos Theatre Associates' Beverly,
a first run theatre.
Mrs. Julia Smith, manager of the Stanley
Warner first-run State, Waterbui-y,
opened a series of four Tuesday evening
opera films, charging $3 for the series and
$1 individual admission. Her programs
were advertised as Madame Butterfly,
Tosca, The Barber of Seville and Boris
Goudonov.
WAHOO i*
His
idaal boxoffice attraction
to increo** butinett on your
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HOLLYWOOD AMUSEMENT CO.
37S0 Ookron St.
SkekU, IllineU
Possible 'Ben-Hur' Bow
In Springfield in May
SPRINGFIELD, MASS.—Oscar A. Doob
of MGM Pictures has told local newsmen
that Springfield may be included in the
third group of cities selected for "Ben-
Hur
" with the possibility it may
open here in May.
Doob added that an unusually large
number of letters have been received at
MGM's New York home office from
Springfield area residents asking when
shown locally.
"Ben-Hur" would be
He said, "It has been apparent there is
an abnormally high rate of interest in the
picture in this area. A survey made by
Sindlinger Reports showed 445 out of 1,000
persons in
Springfield already knew about
'Ben-Hur,' and we can define this percentage
as extremely high."
The Springfield showcase for the MGM
spectacular was not disclosed. Traditionally,
MGM films have opened at Loew's
Poll, but the fact that "Ben-Hur" is In
70mm (for which the Poll is not equipped
lends credence to the industry belief that
MGM may open the attraction elsewhere.
The independent Arcade Theatre, also
a first-run, has ordered 70mm equipment.
PROVIDENCE
. . . William
Tames Totman, Stanley Warner executive,
was in conferring with Albert J.
Clarke, Majestic manager
Elder, Loew's division manager, was in
town visiting Loew's State Theatre.
Bill Trambukis, Loew's State Theatre
manager, was guest speaker at the Warwick
PTA meeting, his subject being "The
influence of theatres in our community"
. . . Julie Postoian, Loew's secretary and
relief cashier, celebrated her third anniversary
at the Weybosset street house.
Downtown Providence will be brightened
next year by construction of a 20-floor,
160-room drive-in motor hotel which will
have a definite influence in attracting conventions
to the city and naturally benefiting
theatres to a certain degree. Boundaries
for the $3,500,000 hotel are given as
Dorrance, Friendship, Clifford and Eddy
streets, an area only 2 '/a blocks from Loew's
Theatre.
BRIDGEPORT
Joseph Piccolo has been named manager
of the downtown Warner Theatre. A
native of this city, he has been living in
Texas several years. Prior to that time he
was manager of the Rialto here for eight
years. Piccolo succeeds John Cody, manager
of the theatre for two months, who
has been transferred to Hartford as assistant
to Jack Samson, manager of the
Stanley Warner Strand.
John Benard, projectionist at the local
Strand, is recuperating from surgery . . .
Alfred Domian, manager of Loew's Poll,
"
screened "Dog of Flanders 180 school
teachers and librarians on a Saturday
morning . Was That Lady?"
played for three weeks at the Beverly . . .
A new soft drink vending machine has
been installed in Morris Jacobson's Strand.
HARTFORD
Robert M. Stemburg, president of New-
England Theatres, was in town for a
few days for conferences with Ray Mc-
Namara, resident manager at the Allyn . . .
George E. Landers. Hartford division manager,
E. M. Loew's Theatres, conducted an
enterprising teaser ad campaign in the
interests of the Connecticut opening of
Columbia's "Who Was That Lady?" at the
downtown, first-run E. M. Loew's here.
Mrs. Ruth Colvin, Loew's Poll Palace,
ran some unique ads for 20th-Fox revivals,
Sheltering Palms" and
"Down Among the
"Love Nest," which list NBC-TV's celebrated
Jack Paar among featui-ed players.
Alfred Alperin, resident manager for
Smith Management Co. at the 2,070-car
capajcity Meadows Drive-In. Hartford, the
territory's largest underskyer, has been
running an early bird show on Sundays,
screening his main feature first
i
at about
6:30 p.m.). A similar plan has gone into
effect at the Lockwood & Gordon Norwalk
Drive-In, Norwalk, which is managed by
Robert Duffy . . . Leonard Kupstas, manager
of Stanley Warner's Warner, Torrington,
has been named chairman of the
1960 Miss Torrington pageant, under sponsorship
of that city's Junior Chamber of
Commerce. Actual crowning of the Torrington
beauty queen is slated for June.
Massachusetts matters: MGM's "Ninotchka,"
costarring Greta Garbo and
Melvyn Douglas, was screened as the concluding
attraction in the free Friday films
. . .
, . . Mrs. Irwin
series presented by the Springfield city
library Tony DiBenedetto, Loew's Poll,
Worcester, planted a half-page layout in
the Worcester Evening Gazette ahead of
UA's "The Unforgiven"
Needles, daughter-in-law of the former
Warner Bros. Theatres Hartford district
manager, filled in when a suburban amateur
drama group's leading lady was forced
to pull out of a pending show because of
illness.
The Broadway Theatre League of
Springfield. Mass., has arranged to have
New England Theatres' Paramount in that
city augment its sound facilities in time
for next fall's scheduled legitimate theatre
repertoire. A minimum of four major attractions
will be presented in the manner
in vogue last season at Loew's Poll. Worcester.
Mass. In both cities, the theatre
league groups rent the film theatre for a
single evening and present touring legitimate
shows, at prices ranging to a high
of $4.80.
George E. Landers of E. M. Loew's Theatres
reports encouraging patron response
to the new practice of incorporating the
theatre street address and phone number
in daily ad layouts for the E. M. Loew's
here. The move may set off a similar pattern
in other first-run situations.
Allen Widem Returns
HARTFORD—Allen M. Widem. Hartford
Times amusements editor, has returned to
his desk, following a two-week westward
trek, during which time he covered the
Academy Awards ceremonies and interviewed
movie colony personalities In California.
NE-4 BOXOFFICE April 25, 1960

Montreal Attendance
Strong in Holy Week
MONTREAL — The holdovers,
such as
Ben-Hur. Room at the Top, Cinerama's
Windjammer and Porgy and Bess, continued
to hold strong favor with patrons
of Montreal's leading theatres. Good crowds
still prevailed for these strong favorites,
despite the fact that the week under review
was Holy Week. Elsewhere in both firstrun
and neighborhood theatres, business
was reported passable to fair. The Alouette
Theatre, showing "Ben-Hur," drew attention
to the big picture's Oscar awards,
while the Avenue cashed in on the fact
that Simone Signoret, star of "Room at the
Top," was winner of the best actress award.
Alouette Ben-Hur (MGM), 17th wk Excellent
Avenue Room at the Top (Cont'l), 18th
wk
Excellent
Imperial ^Windjammer (NT&T), 8th wk Good
Kent Sapphire (U-l), 3rd wk Good
Seville Porgy and Bess (Col), 9th wk Excellent
Toronto Newcomers
Above Average
TORONTO—Easter festivities brought
firmness to grosses although the weekend
weather was not exactly favorable. Holdovers
were offered at a number ot theatres
but the new product, such as "A
Touch of Larceny," "'Visit to a Small
Planet" and "The Snow Queen," did well.
(Average 1$ 100)
Eolinton Kidnapped (BV) 115
Hollywood A Touch of Larceny [Para) 125
Hylond I'm All Right, Jock (20th-Fox), 4th wk. 105
Imperial Visit to a Smoll Planet (Para) 120
Loew's Home From the Hill (MGM), 4th wk...l05
Nortown—Operotion Petticoot (U-l), 2nd wk. . . 1 05
Odeon-Carlton Once More, With Feeling (Col),
3rd wk no
Tivoli Con-Con (20th-Fox), 3rd wk 135
Towne Behind the Great Wall (Cont'l), 2nd wk 110
University Ben-Hur (MGM), 1 7th wk 130
Uptown The Snow Queen (U-l) 120
Holy Week and Damp
Weather at Vancouver
VANCOUVER—Holy Week kept
grosses
down, and the weather was rainy and cold.
Copitol Our Man in Havana (Col), 2nd wk. Average
Cinema Bend of the River (Col) Moderate
Orpheum The Purple Gong (AA); The Atomic
Submarine (AA)
Fair
Plozo A Dog of Flanders (20th-Fox), good juvenile
trade.
Stanley ^Ben-Hur (MGM), 5th wk Good
Strand Solomon ond Sheba (UA), 4th wk Foir
Studio Room at the Top (IFD), 23rd wk Good
Vogue On the Beod
Cinema Lodge Inducts
Dickstein at Luncheon
NEW YORK—Abe Dickstein, local branch
manager of 20th Century-Fox, was inducted
as pi-esident of Cinema Lodge
of B'nai B'rith at a luncheon Thui-sday
(21) at the Hotel Astor and A. W. Schwalberg
was honored as retiring president.
Sidney A. Hellenbrand, president of
District Grand Lodge No. 1, officiated.
Okay Scouting Film Script
HOLLYWOOD — Unqualified
endorsement
was given by Donald Monroe, research
director of the Los Angeles Council
of Boy Scouts, to the screenplay of "On
My Honor," the C. B. DeMille-planned film
of the life of Lord Robert Baden-Powell,
founder of Scouting. Producer Hem-y Wilcoxon,
who for more than a year has been
preparing the property for the screen for
Motion Picture Associates, submitted the
script to Monroe.
BOXOFnCE April 25, 1960
Three Additional Airers
Are Opened at Toronto
TORONTO—ThJ-ee additional drive-in
theatres have opened their gates to join
the Northwest and Scai-boro which had
contended with the elements throughout
the winter. The latecomers are the 400 on
Highway 400 and Noi-theast, two of the
foui- airers operated here by 20th Centui-y
Theatres, and the Dufferin which is
an Al Rosenberg operation.
Incidentally, the growing number of
compact cars, mostly impoi-ts from Germany,
Britain and Prance, has brought a
move for lowered speaker posts and elevated
spaces at the airers. The two allwinter
ozoners are units of 20tih Century
Theatres.
United of Montreal
Nets 82 Cents Share
MONTREAL—United Amusement Corp.
reported consolidated net profit for the
fiscal year ended Jan. 2, 1960 of $266,088,
equal to 82 cents a share.
The annual report, signed by W. Lester,
president, pointed out that the company
recently has acquired a further stock interest
in several previously associated
companies and therefore, for the first
time, the financial statements are presented
on a consolidated basis in order to include
the accounts of those subsidiaries
in which the corporation holds a 50 per
cent voting interest or more.
No direct comparison is possible with
the previous year's statement, which was
on a nonconsolidated basis. In the year
ended Jan. 13, 1959, United Amusement
had net profit of $210,256 equal to 65 cents
per share.
Lester reported UAC has bought a large
interest in Consolidated Theatres, operators
of the major downtown theatres in
Montreal and other theatres in Quebec
pi'ovince.
The consolidated balance sheet as at
January 2, shows current assets of $2,-
148,839, investments in and advances to
associated companies $459,571, fixed assets
$6,251,534, and current liabilities of
$276,025.
Dividends paid during the latest fiscal
year amounted to $210,155, or 65 cents a
share, against 50 cents in 1958.
Earned surplus stood at $3,667,984 at the
yearend.
Fritz Spiess Elected
B'y Cinematographers
TORONTO—Members from Toronto,
Montreal and Ottawa attending the second
annual meeting of the Canadian Society
of Cinematographers elected an aU-
To^ronto board of officers. Named president
was Fritz Spiess of Robert LawTence
Productions, who was elevated from treasui-er.
Others elected: \ace -president,
Robert H. Brooks, who was last year's
president: secretai-y, Wallace Donaldson,
and treasm-er Donald Wilders. The directors
are John P\5ster, Len MacDonald and
Herbert S. Alpert. Gerald S. Kedey of the
Association of Motion Picture Producers
and Laboratories of Canada and president
of the Motion Pictm-e Centre here, spoke
at the closing dinner.
Etobicoke TV Reports
First Month Success
TORONTO — William O. Crampton,
manager of operations for Trans-Canada
Telemeter's coin box TV in suburban Etobicoke.
reported 3.500 families had signed for
the service in the first six weeks and no
householder had ordered a removal.
Crampton said the operation of pay-TV
in the first month was a success although
the company had lost money, largely because
of the televising of Sunday night
pro hockey games originating in cities
away from Toronto.
The loss was anticipated Crampton
said. For every installation of a coin box
on a home TV set, the cost to the company
is $100 for which there is a nominal
customer fee of $5.
Trans-Canada Telemeter engineers are
studying the Etobicoke network and
eventually this operation will be extended
over metropolitan Toronto, he predicted.
As a special feature for the Easter season
Telemeter presented "The Ten Commandments,"
at a fee for the set owner
of only $1.
FPC Leader Condemns
Ticket Tax as Unfair
TORONTO—In the 40th annual report
to shareholders by Famous Players
Canadian Corp., President J. J. Fitzgibbons
declared amusement taxation is unfair
and discriminatory. Pointing to the
recent tax changes in Ontario which included
elimination of the levy on admissions
under 6 cents in municipalities of
10.000 population and imder, and a minor
reduction elsewhere on tickets up to 65
cents, Fitzgibbons declared:
"While this reduction in tax will be of
considerable assistance to theatres and
other places of amusement in the smaller
situations it will not be of any great assistance
to youi- company. However, any
reduction, even though small, is a step in
the right dii-ection and greatly appi-ecdated."
Fitzgibbons pointed out that, on the
average, the amusement tax stiU took almost
nine cents of the boxoffice dollar,
and suggested that its further reduction
might lead to construction of new theatres
which would be of benefit to communities.
The report said that one of tJie greatest
problems faced by the industry was the
constantly declining number of Englishlanguage
pictm-es which made it extremely
difficult to maintain an adequate supply
of featm-es, paj-ticularly for the many
first-run theatres in larger centers. The
average quality of pictures is improving,
he said.
During the past year the company sold
six small theatres and another property
for a total of $760,301, and also closed
three leased theatres, while the affiliated
companies sold six houses and eliminated
11 leased units.
Four Labeled Adult
Toronto—The Ontario board of censors
has classified the following four features
as Adult Entertainment: Tall Story, This
Rebel Breed, Valley of the Redwoods and
the foreign Counterfeit.
K-1

. . Harry
which
. . Doris
. . Hector
. . Lou
. . Sammy
MONTREAL
Cimone Signoret, the Academy Award
winner, stopped on her way back to
France from Hollywood. The star of "Room
i
at the Top" is breaking records at
the Avenue Theatre here), said she has received
much attention since her recognition
at Hollywood, but she was not interested
in any of the offers she has received
so far. Unless a suitable script is found for
her, she will be satisfied to stay home and
be just plain Mrs. Yves Montand, she said.
She had one more contract to fulfill—one
with an Italian producer to make a film
in Rome, in which she will play another
lady of easy virtue.
"Porgy and Bess" is heading into the
home stretch at the Seville Theatre after
some eight weeks. It will be replaced by
"Can-Can" .
Pearson has joined
Warner Bros, as head cashier, replacing
Audi-ey Imjpy who has resigned ... Another
addition at WB is Madeleine Newman
. Cohen of Atlas Film Distributors
was in New York . Lebeau,
former RKO staffer, has joined Atlas
as parttime film Inspector.
. .
Armand Besse of Best Theatre Supply returned
from a trip to New York City where
he met with suppliers . . . The arty Cinema
Elysee announced excellent results with
"Le Septieme Commandment," starring Edwige
Feuillere, and "De I'or en Barre" .
France Film's Cinema de Paris also reported
good business with a fourth week
holdover, "Sans Pamille"
exchanges were M.
. . .
Amyot of
Seen
the
at the
Alamo
Theatre, Chateauguay, and Georges Harran
of Cine Rex, St. Pierre and Miquelon
islands.
In Eastern Canada
For prompt service, technical Know-How,
All repairs and Large stock of
replacement parts
Remember
BEST THEATRE SUPPLY REG D
VI 2-6762
Quiz at Ottawa to Break
Big Sweepstakes Tie
OTTAWA —^The
Ottawa Theatre Managers
Ass'n. headed by Mori-is Berlin of the
Somerset, is conducting a stage contest to
decide the winner of the Academy Awards
Sweepstakes conducted here. When the
40.000 ballots were checked here it was
found that 17 participants had made a
perfect selection of O.scar winners, and a
quiz was arranged to break the deadlock.
It %vill be held on the stage of the Capitol,
managed by Bill CoUum, and will be conducted
by Gord Atkinson assisted by Berlin
and Manager Don Watts of the Bideau.
Watts was tiie chau-man of the Ottawa
Sweepstakes and Charles Brennan of the
Regent received the ballots.
The final winner will receive a BOAC
flight to London and return, plus a cash
award for expenses, while the runner-up
will take a cash prize donated by the Evening
Citizen. The others will get passes.
COMPO Will Analyze
Ad Treatment by Press
NEW YORK—Research has been started
through the Council of Motion Picture Organizations
to develop a quantitative and
qualitative analysis of newspaper motion
picture advertising practices on a national
basis.
The study was inaugurated by the Advertising
Practices Subcommittee of the
Advertising and Publicity Directors Committee
of the Motion Picture Ass'n of
America, of which Jonas Rosenfield jr.,
executive in charge of Columbia advertising,
publicity and exploitation, is chairman.
Rosenfield said the study is the first
step in the plan to develop better understanding
and working relationships with
the press. Other members of the subcommittee
are Roger H. Lewis, United Artists;
Martin Davis, Paramount, and, serving
ex-officio, Charles E. McCarthy of
COMPO and Gordon White of the MPAA.
AA's Steve Broidy Cited
HOLLYWOOD—Allied Ai'tists' president
Steve Broidy was honored by fUrti industry
leaders at a luncheon at which he was
cited for his services in raising funds for
the United Jewish Welfare F\ind.
TORONTO
phil Silvers of the Bilko telivision series
will headline the first week of the
grandstand show at the Canadian National
Exliibition August 26-September 2. 'Victor
Borge. the comedian and pianist, will be
the top attraction for the second week.
Jack Arthm-, former FPC official, and Don
Hudson, assistant and a former Odeon
theatre manager, will produce the grandstand
show.
Gigj Martello, Italian producer, and his
director. Libero Bizzari, were in town. Martello
lays claim to having discovered Gina
Lollobrigida. who is expected to make Toronto
her home in the near future. Martello
reported several Italian film stars are
scheduled to attend the film festivals at
Ont.. next sum-
Vancouver and Stratford,
mer . Jacobi, actor in London, New-
York and Hollywood, was back Sunday i24i
to officiate as master of ceremonies at the
annual Tri-Bell Club benefit show in
Loew's Uptown.
Joe Dydzak has made an offer to purchase
the Scenic Drive-In In the Hamilton
area where he operates the Clapplson
and Hamilton. The Scenic was opened
several years ago by A. I. Rosenberg, who
has dfl-ive-in theatres at Toronto and elsewhere
in Ontario . Davis jr., who
has broken off his engagement with Joan
Stewart of Toronto, has been booked for
appearances at the Barclay night club,
where he played last year while "Porgy
and Bess" was on the screen of the Famous
Players Tivoli.
Lloyd L. Fritshaw, 53, onetime manager
of the Gran in St. Catharines, died in a
hospital there after an illness of several
weeks. His family are residents of St.
Catharines where he was born ... "A Dog
of Flanders" played a return engagement
of three days in Windsor at the Park where
Michael Micelli is manager. A series of
Italian-language film programs has proved
successful in past weeks at the Park.
Scott Peters, Hollywood actor who had
the role of John Dillinger in "The FBI
Story," attended the Toronto convention
of the Ontario Industrial Accident Prevention
Ass'n where his documentary,
"That They May Live," was screened.
sefi€f/ne
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THEATRE..
STREET ADDRESS
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^^^^THE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo.
May Levandusky of the WOMPI chapter
was in Women's College Hospital. Ethel
Jordan and Florence Graham, vice-presidents,
hosted a bridge party at the Variety
Club. Jean Uttley was chairman of the
rummage sale held the first Saturday of
the month. Kitty Fisher was recovering
from a triple fracture suffered in a fall.
The club members helped distribute publicity
material into theatres participating
in Academy Awards promotion.
Up at Strong Electric
TOLEDO—Leo A. AUenbach has been
elected vice-president of pi-oduction of tJie
Strong Electric Corp. He started with the
firm as a mechanic in 1927. and hiis been
plant superintendent in recent yeai-s.
Stron^' Electric makes projection ai-c
lamps, i-ectifiers, reflectors, spotlights,
printing and camera arc lamps, solar furnai'0.s
and arc slide projectors.
K-2 BOXOFFICE April 25, 1960

. . . Jack
. . Calgary
. . Ken
. . Dick
. . Earl
. . Because
. . For
VANCOUVER
T\ave Griesdorf, president of NTA of Canada,
was operated on in Los Angeles
for a ruptured appendix and was reported
doing as well as expected. He was in LA
for a "Windjammer" sales meeting when
stricken. Griesdorf formerly was manager
here for Odeon Theatres . Hayter.
manager of the Odeon Park, also will supervise
the Circle, where Jimmy Adams has
retired and will live elsewhere.
Odeon's Uptown Theatre in Calgary has
installed 70mm equipment at a cost of approximately
$2,700 . . . The Penticton city
council defeated a proposal to reduce license
fees for the four local theatres, but
agreed to reconsider the question in July.
.
, . . Pat Howard,
Jack Armstrong, manager of the Odeon
Theatre in Victoria, is back on the job
after recovery from an illness . . Lorna
.
Tyrell, Cinema cashier, underwent sui-gery
Senior of the Harland Fairbanks
was a flu victim Letts, Strand
manager who underwent throat surgery, Is
recuperating at home
cashier at the Vogue, was on a vacation
south of the border,
.
Maynard Joiner, FPC district manager,
returned from a vacation . . . George Brewerton,
who owned the Rex on the east side
which was converted into a department
store, is up and around again
McQuay,
suffering
from diabetes . .
mer manager for
Stewart
the
for-
Rank exchange, is
now working here for 20th-Fox, the company
which took over distribution of the
Rank product. Brian Brown, former Rank
manager here, is now with a stock and
bond house.
Wally Woolrldge, projectionist, died at
the age of 75 . Productions is
shooting "Nomads of the North" around
Calgary for Disney. Most members of the
cast are from Toronto and eastern Canada.
The film, based on a James Oliver Curwood
novel, is being shown in both English
and French . Walshaw, a member
of Local 299 at Churchill on Hudson's
Bay, runs the film at the theatre and goes
whaling in his spare time.
Barney Regan, Cinema International
manager, was home ill . . . Jack Drop, correspondent
for BoxoFFicE, spent a weekend
at Mount Baker in Washington.
Buys Guy Fowler's Novel
HOLLYWOOD—Peter Lawford has acquired
the film rights to "All in a Day,"
Guy Fowler's novel, for production next
year under the banner of Kenlaw, his independent
company. The story is about a
newspaper editor who becomes involved in
a 24-hour kidnapping. Lawford will produce
and star- in the jnhotoplay.
Heston to Australia
NEW YORK—Charlton Heston. winner
of an Academy Award for his role in "Ben-
Hur," will attend premieres of the film
in Sydney May 5 and in Melbourne May
11. He will be accompanied on his trip to
Australia by his wife. Lydia, and five-yearold
son, Praser.
SMPTE Convention Exhibit
Space Already Sold Out
NEW YORK—No unsold exhibit space
remains for the 87th semiannual convention
of the Society of Motion Picture and
Television Engineers May 1-6 at the Ambassador
Hotel in Los Angeles, according to
a report to headquarters here by Harry
Teitelbaum of the Hollywood Film Co.
The convention theme is "New Techniques
for Films, Television and Video
Tape." There will be 43 booths and 5,000
square feet of exhibit space, of which more
than 1,000 square feet will be devoted to
video tape equipment in operation. The
video taE>e exhibitors wUl be Radio Corp. of
America and Amjjex Corp.
Other exhibitors will be Camera Equipment
Co. of New York. Neumade Products
Corp. of New York, Precision I^aboratories
Division of Precision Cine Equipment Corp.
of New York, S.O.S. Cinema Supply Corp.
of New York and Hollywood and Westrex
Corp. of Hollywood.
Still others wiU be Arriflex Corp. of
America, Bach Auricon, Bell Si Howell Co.,
Blrns & Sawyer Cine Equipment, Computer
Measurements Co,, Electronic Systems,
Florman & Dabb, Karl Heltz, Llpsner-
Smith Corp., Magmasync Corp., J. G. Mc-
Allster, Mole-Richardson, Prestoseal Mfg.
Corp., Ryder Sound Services, Magnetic
Sales Corp., Telescrlpt-CSP, Trald Corp.,
Hi -Speed Equipment, Houston Fearless
Corp., D, B. MllUken Co. and Moviola Mfg.
Co,
WINNIPEG
n be Kovnats, with Associated Theatre
Service Co., a few weeks, has joined
Astral as branch manager. He was with
Rank from 1954 to April 1960 .
McQuay, another
. .
Rank exchange
Stewart
staffer,
has gone to Vancouver, where he's with
20th-Pox, which took over distribution of
Rank product. Approximately 45 local
film folk attended a farewell luncheon
given for Mcquay.
The Grand, managed by Edna Diamond,
will present wrestling bouts on the stage
every Monday night starting the 25th . . .
The Garrlck opened with "Porgy and Bess"
in Todd-AO.
'Girl on Wing' by MGM
HOLLYWOOD—"Girl on a Wing" will
be filmed by MGM in a deal made through
Bantam Book editor Saul David. The idea
for the Bernard Glemser novel, treating
with airline stewardesses, was initiated
with David by Producer Jerry Wald. The
same kind of deal recently was worked on
"The Internes." Richard Freed tome
which Columbia will film. On this Wald
received a flat sum plus percentage of the
screen rights sale price. He is not financially
involved on "Girl."
U-I Signs Up Susan Kohner
HOLLYWOOD—U-I has signed Susan
Kohner to a multiple-picture contract calling
for at least one picture annually for
the next five years at the studio. It was
at U-I that the actress made her debut
in "To Hell and Back" and also gave her
Oscar nomination performance ' for best
supporting actress
i In "Imitation of Life."
OTTAWA
The Famou.s Players Capitol, where Bill
CuUum is manager, reported a large
audience at its annual Easter Monday
morning il8i show. Tickets were sold in
advance at 25 cents for Juveniles and 60
cents for adults. The program consisted of
"South of Caliente" and short subjects . . .
Don Watts of the Rideau featured an
Easter Sunday midnight show advertised
as "the Academy Award show." The program
consisted of "A Private's Affair" and
"When Comedy Was King."
"Ben-Hur" opened at $2.50 top to capacity
business at the Nelson, the second
theatre in Ontario to get the production
which won 11 Academy Awards. The house
was a sell-out for the first week. The Nelson,
a unit of 20th Century Theatres. Is
managed by Jack Marion . of
the late spring, only one of four drive-in
theatres in the Ottawa area w^as open over
the Easter weekend, the Auto-Sky, an operation
of Ben Freedman.
In keeping with the religious season, R.
E. Maynard of the Francals featured the
French-language "La Vie de la Salnte
Vierge." At the Linden, Casey Swedlove
had a two-day German program topped by
"Zwei Bayern in St. Pauli" . the
first time in a year or more Ernie Warren
had two openings on the same day with
"Our Man in Havana" starting at the Main
"
Elgin and "A Touch of Larceny at the
Uttle Elgin.
Three Foreign Features
To Samuel Schneider
NEW YORK—Samuel Schneider's Major
Productions has three foreign-mades
ready for U.S. show-ings and Schneider is
negotiating for their release by major distributors.
They are "The Unfaithfuls,"
a Ponti-De Laurentiis production starring
Gina Lollobrlgida, May Britt and Marina
Vlady: "Herod the Great," in Eastman
Color, starring Edmund Piu-dom and Sylvia
Lopez, and "Caltiki, the Immortal
Monster," a science-fiction film.
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BOXOFFICE April 25, 1960 E-3

I
Ideas still
i
pay!
ideas,
exhibitors
From Cover to Cover -
BOXOFFICE Brims with Helpfulness
BOXOFFICE
Nine Sectional Editions — To Fit Every Distribution Area
Anyone can find
but successful
make ideas work for them*
whether you create, collect
or adapt ideas, the main
thing is to keep them stirring
to build business for you.
*One exhibhor collected BOXOFFICE
Stories on Children's Shows, and has
boosted matinee business 100% by
adapting them for his own theatre.
As never before, better methods pay good
dividends in show business. Men in high
places and men in low places all have
learned that it pays and pays to promote pictures—every
day in every way . . . For good
ideas in the news cmd in the service departments,
read and use each issue of
Ctabluj
K-4
BOXOFFICE April 25, 1960

ivoJ
• AOLINES t EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANOISING
IDEAS
BOXflfflCt
wrnrn.
THE GUIDE TO j BETTER BOOKING AND B U S I N E S S B U I L D I N G
Hometown D-Day' Salute
For Sandra Dee Caps
/am
uipm
>19S?.
maS
Showman's Career
Sandra D-Day in Bayonne. N. J., was fabulous even for Nyman
Kessler, veteran of a thousand personal appeai-ances and countless
promotions. Kessler, manager of the DeWitt Theatre, was chairman of
arrangements for the return by the blonde teenage star to her native
town, in behalf of "The Snow Queen." a future booking at the DeWitt.
but her \asit quickly turned into a celebration that went far beyond
the well-laid promotion plans.
Sandra Dee, who went from public school No. 3 in Bayonne to become
at 12 a $40,000 a year New York model and now at nearly 18 a
sparkling star of Hollywood and a princess in her own right, took over
the city where her success story is well known. The crowds which
gathered to get to see her were matched only by those which surrounded
Roosevelt when he made a campaign stop
Journal and newspapers in the area published
columns of photos and copy about
in Bayonne back in 1936, police said.
Working with Kessler on D-Day, officially
proclaimed by the mayor, were
her return.
"Thousands Hail Star. All Bayonne Rolls
Harold Windenhorn. district manager for
Out Gold Carpet for Sandra's Return."
Stanley Warner Theatres; Bernard Silverman,
another SW district manager; Stan-
is typical of the multicolumn headlines.
There were a few tears, but according
ley Goth, SW publicist, and Billie Sanders
and Robert Ungerfeld of U-I.
CEREMONY ON STAGE
Sandra Dee was crowned Miss Snow
Queen of 1960 on the stage of the DeWitt
Theatre to climax her one-day stay in her
old hometown, before a jam-packed audience
of 2.800.
Manager Kessler and Stanley Warner
representatives received notice that Bayonne
would be included on the tour Sandra
Dee was making in behalf of "The Snow
Queen" only seven days in advance, but
the schedule of events worked out for her
retui-n conformed perfectly to the needs of
the occasion. After her arrival at 10:30
a.m., she was taken to the school aihe attended
as a child where the Board of Education
joined the school children in presenting
her an honorary diploma, a gold
loving cup and bouquets of flowers.
More felicitations came at a Kiwanis
Club luncheon, where the mayor, city commissioner,
newspaper publishers and high
school principals saluted their pretty yoimg
guest. Later there was an interview session
with the high school editors, and an
autogiraphing appeai-ance at the Harris
Rosenberg Co. department store. That
evening she headed a parade to the De-
Witt Theatre where she was given the
keys to the city and crowned Miss Snow
Queen.
The Bayonne Times, the Jersey City
to the radio, television and newspaper
editors this youngster, "one of the hottest
properties in the movie business," conducted
herself like a princess born to the
position, and universally made friends for
herself and the motion pictui-e industry.
The Stanley Warner group saw to such
details as co-op ads in the paper, distribution
of fan photos, and cooperation
with newsmen to cover the event.
NEWSREEL MADE OF TOUR
With an eye to the boxoffice. Kessler
and his colleagues had Universal make a
12-minute newsreel of her tour in Bayonne.
which was featured at the DeWitt a full
week.
As showman Kessler comments, "Sandra
Dee filled the air with electricity everywhere
she went." Truly, it was a rewarding
day for a master showman, who after
a week of planning and preparation experienced
one of the greatest thrills of his
career^to have all his work pay off in undreamed-of
magnitude.
Guess Weight of Stone
James S. Howard jr.. manager of the
Airvue Drive-In in Goldsboro. N. C, placed
a large rock in his snack bar painted yellow
with a box and a sign reading, "Guess
the weight of this yellow stone within
25 pyounds and win a free pass to see "Yellowstone
Kelly'."
N/man Kessler, monager of the DeWitt Theatre
in Bayonne. N.J., is greeted by Sandra Dee.
Bayonne's own gift to Hollywood.
Citywide Drive Backs
'Fugitive Kind' in NY
United Artists backed the dual premiere
engagement of "The Fugitive Kind" at
the Astor and Plaza theatres in New York
with a citywide promotion campaign as well
as intensive postpremiere publicity.
Posters were displayed at all bus, subway
and interurban stations and terminals.
Some 6,000 bookstores, newsstands
and retail outlets featured the Signet paperback
edition of the Tennessee Williams'
play, "Orpheus Descending." on which the
UA release is based. Additionally, more
than 5,000 record stores showed special
posters based on the dramatic cover of the
UA Records soundtrack album.
Around-the-clock radio penetration was
sustained for a two-week period blanketing
14 network and local stations in the
New York, New Jersey and Connecticut
areas. Highlights of the April 14 gala invitational
premiere at the Astor Theatre
were broadcast to millions throughout the
world via the Armed Services radio network.
Monitor and Voice of America.
Backing the New York engagements were
more than a dozen bluechip merchandising
promotions involving some 10.000 department
stores, chain stores and retaU
outlets.
Gasoline Coupons as Bonus
Garland Morrison gave coupons at the
boxoffice of the Starlite Drive-In at North
Wilkesboro. N. C. on ten gallons of gasoline.
BOXOFnCE Showmandiser :; April 25, 1960 —65— 1

"
As Part of a Full-Scale
Advertising-Promotion Program
HOW TO PUBLISH YOUR OWN MAGAZINE
A Small-Town Exhibitor Reports on a Successful Venture in Preselling His Pictures
When Gordon M. Bennett took over the
Strand Theatre in Hastings, Mich. 14
months ago, he embarked on a policy of
long-range preselling for virtually all pictures
played at the theatre. He reevaluated
the advertising and promotion programs,
and introduced a variety of innovations
which have worked, including the publication
of a twice-weekly brochure Pre-Vue
which has been a tremendous success. He
has upgraded the theatre physically, and
has handled the teenagers firmly but
gently in making them dress up for their
moviegoing. In this article, written for
BoxoFFiCE, Bennett tells of his preselling
program, with particular emphasis on
Pre-Vue and hoic he and his staff manage
to get it out twice a week.
By GORDON M. BENNETT
Pre-vue Magazine, which we publish
twice weekly at the Strand Theatre, is
really not a new idea. Many theatres
throughout the country have similar publications
which are distributed to prospective
buyers of screen entertainment.
Perhaps oui- method is the new idea
in that it is printed at the theatre in a
surprisingly inexpensive way. But to mention
its value, or lack of it, I am reminded
of a classic remark by John Wanamaker
when a young assistant had asked why
he didn't reduce his advertising budget if
he thought half the money spent on advertising
was wasted.
Said Wanamaker: "I don't know which
half it is."
BUSINESS HAS INCREASED
The same is irue of Pre-vue Magazine.
It represents only a small part of our
advertising program, and though we have
been publishing it since last summer, to
this day I could not say whether it means
anything or not. The fact remains, though,
that our business started to increase every
week about the same time that Pre-vue
was first published—and many of our
other new ideas were put into effect. I
would like to convince my wife, at least,
that our increase can be traced directly
to all those new ideas.
Last June, about the time that most of
our remodeling and redecorating work was
done land business was still as lousy as it
had been in February i we decided it would
be now or never, and we went all out to
let people in our 9,000-population county
know they had a new, modern theatre to
attend.
We were convinced by this time that
many of the theatre's policies had to be
changed. And these are some of the things
we decided to do.
• There would be no more of this "Come
as you are" advertising. The Strand would
be the first place to go, and not the last.
Rather, in so many words, we would say:
"Dress up. Spend an evening at the theatre.
It's the thing to do. Only the wellinformed,
intelligent, highly-regarded citizens
of this county attend the Strand."
Qjuflj loBss'T Grf isnt aun
HAS MOVIE KING
"HAD IT?"
H»B 'old «e»' fisaiiy oftu«hi ap JO ta*
klaK of th» Berson, ClRri. Ga"i»i o*
^»il6T*» BO pji-3 Bays tt-Jit '.a the r**-
doa b« tooS; Ite -^trX, of a nafi 51. "^
aers h«'« 41, «ni vrylflg to act. }1 ^«-
cBuaa tl»» oj>vle "l* ^'i« »• is ORl? ^,
in tta ow ?araBoiiiJ'. fiUt'. BTT tlOT FOS
HE, Aj carrf^ll "^''-' "" ''"
"^f
'
of tha "siiaat yj-j '"» "»*
l£la« la a ohlrl; ^ut It la IlJl i'blM>fi-
SB '>e.>'la*e «z-wtfo, *tiG guldas 1.'^ «-
way frua the 'orafiie,' atd '"ace to «i«
oltar fc«r8»lt".
Oshl* adrolla It's a wf>r)it»rfuJ j>lot«r»
wltb wblofa to dtart bla aa« ara.
n© gala pl^aty of lausba, Inatood of
the girl, Wl alao 6h» oliaaoe tc do «»
b.J.9 tsaa wouli>. . ? p. t^ 9 p. it.
?rl. k iat. at ? f.a. 4. 9 p.a.
kocday thru niursdtfy ot 8 f-m. oai
What To Oo
FIGURE 1
Ktf^
VoX.l, Mo, 10 KoT, 5 to 25, 1959
CQRDURA ISMSU
j
iPROFT;F^.TAr|[F|

I
Figure
)riveuicm
mind remembers everything. But the fact
that every Tom. Dick and Clem is beating
the drum these days to sell his product
on television, radio, magazines and newspapers
means to me that you have to start
merchandising earlier today if you want
to bring your story to a man's conscious
mind when the time comes to place your
product on the trading counter.
This is the Disney aproach. By the time
a picture arrives on your screen, people
have been hearing about it for two months
in a nice, slow' easy way— not a hit-andrun
deal they hear about ten times a day,
but know will be gone tomorrow.
ADS INFORM. TOO
I decided to use every media I could
possibly afford, and use them in such a
way that I would never bring a pictuie
in cold. Each ad would be written not only
to sell, but to inform—inform readers what
the picture is about, as does Disney.
I decided that only in the newspapers
would I advertise my current attraction.
With the newspaper and radio. I would
start telling them what the coming picture
was about, starting my advertising and
promotion at least four w-eeks in advance.
Trailerettes and teasers would start appearing
on my screen on every A-picture
I was going to show as soon as the material
was available.
This plan. I have followed.
Radio spots which, in the past, when
used, were the typical "Bang, Crash, Whistle,
See-This-Great-Picture-Now-Playing"
were dropped. In their place, we introduced
three or four spots a week, in which
a station announcer and I chat informally
about coming pictures over the telephone.
While these were to be limited to one
minute, the station got so many favorable
comments on "that new program called
'Prevues of Coming Attractions' " that the
announcer and I always talk three to five
minutes, but I never get more than a oneminute
spot charge.
TWO NEWSPAPERS
In our area, we are lucky to have not
only a fine weekly newspaper but one of
Michigan's largest shopping guides, a paper
which goes into every one of the 9.300
homes in the county. In these. I run stories
and stills, not on the current program but
on pictures coming two or three weeks
hence. I learned early that want ads in
the shopping guide hold the "hottest"
reader interest. So. for 40 to 60 cents each.
I run five to ten want ads every week,
and always about pictures due in several
weeks—just a catchline that tells, in a
nutshell, what the picture is about, the
names of the stars and the starting date.
Of course, in addition. I carry a good-sized
ad on the current attraction that is again
designed to tell people, as simply as possible,
what the picture is about.
About this time, I began toying with the
idea of acquiring a mimeograph machine
and, maybe, printing a small throwaway,
to go along with a miniatm-e poster, both
of w-hich could be placed on a stand near
a merchant's cash register. Thus, the idea
for Pre-vue was born.
I wanted a magazine that would have
more reader interest than a standard theatre
program. After all. a person who has
not been to a theatre in five years is not
likely to pick up a program off a restaurant
counter and say. "Just what I wanted
to read, while waiting for my soup." He is
The print shop at the Strand Theatre, o one-time storage room. On the far table are rhe mimeograph
and folding (left) machines which Exhibitor Bennett acquired to speed his job. At the left is the
"art" department, where he lays out the pages of his semi-weekly publication.
not interested enough to pick one up. So.
I felt something had to be added to gain
this lost customer's interest.
My original idea was. and still is. to
build the magazine into a countywide entertainment
guide, listing all the pancake
suppers, sporting events, plays, dances, etc..
but. of course, dominated by theatre ads
and stories about coming pictures, along
with some paragraphs of wisdom and jokes
—all to add up to four or five minutes of
interesting reading.
I knew that a project of this magnitude
would cost a fortune if printed outside the
theati-e. so I became interested in finding
out just how good a job could be done
with a mimeogi-aph machine. I have
found out it can do a darn good one.
A friend of mine introduced me to
electronic stencil cutting, turned out by
machines costing about $2,000. I learned,
too. that many dealers in mimeograph
equipment offer a stencil-cutting service.
Gordon M. Bennett, exhibitor-publisher,
loads his high speed mimeograph for another
semi-weekly run of PRE-VUE.
BOXOFFICE Showmandiser :: April 25, 1960 —67—
and that a stencil could be cut in 15 to
25 minutes for about S2.50.
What is more important. I learned that
these machines can reproduce any picture,
or writing, or printing onto a special rubber-like
stencil, and that the stencil could
then be placed on an ordinary mimeograph
and copies run off by the thousands.
I decided to see whether it would work
for me. We put together a sample brochure.
set up with various stills and ads from
pressbooks. and ran them off. Lo and behold,
it worked. I was shown different
types of machines, and the one which
worked best with electronic stencils was
the dual-cylinder, silk-screen process type
machine. It proved to be far superior to
the single-cylinder ink-pad type with
which most persons are acquainted. The
single-cylinder type also has a tough time
reproducing illustrations.
BOUGHT A USED MACHINE
Well, to make a long story short, I invested
in a used electric Gestetner machine
which sells new for S700. but which cost
me only $265. Then, fully realizing the
tremendous job it would be to hand-fold
all those Pre-vue sheets. I also invested in
a new electric folding machine for $165
and this piece of equipment has already
paid for itself in time saved.
Here are some of the procedures I followed
to simplify what at the time seemed
like a tremendous and complicated undertaking.
For size. I decided on an 8'2xl4-inch
sheet of paper, printed on both sides, as
is a letter, to give me a six-page magazine
8'2 inches high by approximately 4^8
inches wide.
After deciding on a title. I knew that
it would take a great deal of time if. for
each issue. I had to diaw the title Pre-vite
and draw the margin lines. So, with the
help of an artist, I drew up a "dumbie"
1 1 form, sent it on to an offset
printer. Presto! Two days later I had 500
copies, which I consume at the rate of two
with every new issue.
To these I added two more forms, to
shorten the work. As these did not have
to be letter-perfect. I made them up
myself on the mimeograph machine. One

Figure
of these I call the "set-up" sheet and the
other I call the "dumbie-dumbie," a
strange name, but it serves my purpose.
Newspapermen probably would call it the
"dummy" sheets.
Now, with these three forms, the dumbie
(Figure 1) , the set-up sheet and the dumbie-dumbie,
we are ready to publish Pre-
VtTE Magazine.
There were technical problems to be
solved, to be sm-e, particularly the one
which would make typewritten lines come
out even at the right edge of each column,
in the style of publications which are
"printed." Linotype machines equalize all
lines by using "spreaders" which spread
the words on each line out evenly to the
edges of the column.
USES A SET-UP SHEET
But stories for Pre-vue are turned out
on a common typewriter. So, we devised
a way to quickly provide the necessary
spacing and make all lines the same width.
This we did with a "set-up" sheet. This
sheet contains a page-length doublecolumn
(4 inches) and a single column
(2 inches) with 38 and 19 vertical lines,
respectively, spaced across the columns,
the maximum number of units the columns
will hold. Each vertical line represents a
space on the typewriter. Each story is then
typed first on the set-up sheet, but each
line is typed a few spaces "short" of the
last vertical line i
2).
We then figure out how many spaces
must be added on each line to make them
come out flush right and left, and retype
the stories on the "dumbie-dumbie" form.
Since each line on the set-up sheet is
typed a few spaces "short," the typist
simply has to count the number of remaining
vertical lines which appear after
the last word on each line. This will be
the number of extra spaces to insert between
words when retyping the stories on
the "dumbie-diunbie" fonm,.
MAKES MARGIN EVEN
Thus, when you finish retyping, the
righthand margin is even—just as you
would see it in a newspaper.
When a page has been correctly typed,
the margins are then cut off and the story
centered and rubber-cemented on the desired
page of the regular dumbie, or
dummy sheet, just inside the already ruledoff
pages.
Ads on coming pictures and stills are
very simply done. It is just a matter of
selecting the ones you want to use from
the pressbook, clipping them out and then
pasting them in whatever spot you want
them to appear.
There are limitations on illustrations, of
course. Some reproduce better than others,
and only experience will tell you which
will turn out best. However, there are a
few rules of thumb which can be
applied in the beginning: fii-.s.t, stick to
ads and stills which are simple and free
of complicated detail. Halftones, in which
there is little variation in the background,
are not good. Generally the less black you
have, the better, but this is not always
true.
One rule that should be followed strictly
is; Large areas of black not only tend to
weaken the micro-thin stencil and tear,
but they also allow too much ink to come
through onto the paper in the printing
process.
When the pasteups are completed, they
This attractive holder tor copies of PRE-VUE is displayed
by more than 75 merchants, at checkout
counters and magazine racks. The publication is
folded so that one of the pages advertising forthcoming
attractions is always face out on the rack.
are mailed to the mimeo dealer for the
stencils. Since two stencils are needed, one
for each side of the sheet, the cost is
$5.00, including labor and stencils. In 36
hours, we have the stencils back by mail
and ready to print.
We figure our cost at:
Electric stencils ^i' $2.50 $ 5.00
5 reams of paper

I> UU KIN GUIDE
An interpretative onolysis of lay and traduprcss reviews. Running time is in parentheses. The
plus ond minus signs indicate degree of merit. Listings cover current reviews, updated regulorly.
This department olso serves as on ALPHABETICAL INDCX to tcoture releases, c it for
CinemoScope; V VistoVision; S Supcrscopc: n Noturamo; R Rcgolscope; i Tcchmromo
Symbol VJ denotes BOXOFFICE Blue Ribbon Award;
Review digest
:^ color photography For listings b>
company in the order of rcleose, see FEATURE CHART.
AND ALPHABETICAL INDEX
++ Very Good; + Good; — Fair; — Poor; = Very Poor.
.offic
IriveuipiQ
•np
2J50 Allioator People. The (74) © Ho. 20-Fox
2347 Anatomy of a Murder (160) Drama.. Col
2386 ©Angry Rcil Planet. The (S3) Cinemagic
Science-Fiction AlP 12-21-59 +
2401 Atomic Submarine. The (73) Sc-F'n AA 2-22-60 :t +
—B
2403 C:)Babelte Goes to War
2-29-60 +
8-17-59 +
(103) ® Comedy Col
tt +
2355 Bat. The (SO) Mystery AA
2370 Battle of the Coral Sea (80) Ac Col 10-19-59 -f
2409 Beast From Haunted Cave
(65) Horror Dr Filmgroup 3-28-60 - + +
2374 Beasts of Marseilles. The
(70) Action Drama Lopert-UA 11- 2-59 +
2345 Beat Generation. The (93) © Dr. ..MGM
2408 Because They're Young (102) Com Dr. Col
2386@Behind the Great Wall (9S) Doc. in
Totalscope. AromaRama Cont'l
23S1 ©Beloved Infidel (123) © Dr. 20th-Fox
23S2©Ben-Hur (212) Carner* 65
Biblical Drama MGM
2372 ©Best of Everything, The
(121) © Drama 20th-Fox
2345 U©Blg Circus, The (108) © Dr AA
2348 iJ©Big Fisherman, The (180)
Panavision, Biblical Epic BV
2398 Big Night. The (74) Action Para
2354 Big Operator, The (81) © Dr MGM
2388 Blood and Steel (63) © Action 20th-Fox
2361 ©Blue Angel. The (107) © Dr. . .20th-Fox
2354 Blue Denim (89) © Dr 20th-Fox
2396 Bobbikins (90) © Comedy 20th-Fox
2413 ©Boy and the Pirates. The
(S3) Perceptovision Adv. Comedy., UA
2395 ©Bramble Bush. The (93) Dr WB
2391 ©Bridal Path, The (95)
Comedy
Kingsley-Union
2404 Broth of a Boy (77) Com. King'y-Union
2376 Bucket of Blood, A (65)
Horror Comedy AlP
2358 But Not for Me (105) ® Com Para
2407 ©Can-Can (131)
Todd-AO Musical 20th-Fox
2365 Career (105) Drama Para
2408 Carry On. Nurse (89) Com. .. Governor
2375 Carry On, Sergeant (88) Farce. .Governor
2385 ©Cash McCall (102) Drama WB
2396 Chance Meeting (96) Mystery Para
2334 Circle. The (84) Mystery Dr. . . Kassler
2401 ©Circus Stars (61) © Doc Para
2404 ©Comanche Station (74) W'n..Col
2351 City After Midnight (84) My
©
RKO
2406 Conspirary of Hearts (120) Dr. ..Para
2415 ©Cossacks. The (114) Totalscope
Spec. Dr. (English-dubbed) U-l
2368 Counterplot (76) Crime Dr UA
2379 Cranes Are Flying, The (94) Dr WB
2362 Crimson Kimono, The (82) Dr Col
2353 Cry Tough (83) Action Dr UA
2406 Cuban Rebel Girls (66) Dr Brenner
2343 Curse of the Undead (78) Ho U-l
—D
2330 ©Darby O'Gill and the Little
People (93) Comedy-Fantasy. ... BV
2347 Desert Desperadoes (81) Adv. ..RKO-SR
2356 tiOevil's Disciple, The (82)
Shavian Comedy-Drama UA
2324 y Diary of Anne Frank, The
(170) © Drama 20th-Fox
2356 Diary of a High School Bride
(72) Drama AlP
2393 Dog's Best Friend, A (70) Dr UA
2388 ©Dog of Flanders, A (97) ©
2: ++ -
+ + ±
+ 4+2-
±. 3-f3-
H 8+
* + 7.f4-
H 4- 8+1-
2+1-

REVIEW DIGEST.
AND ALPHABETICAL INDEX
T+ Very Sood; + Good; — Fair; — Poor; — Very Poor. In the summary H ij rated 2 pluses, — as 2 minuses.
s

BOXOFFICE BookinGuide April 25, 1960
I
Feature productions by compony In order of release. Runninq time is In porenthesei. iB Is tor ClnemoScape;
Vi VistoVision; s Supo'scope; H Noturomo; R Rogolscopc; t Tcchniramo. Symbol t; denotes BOXOFFlCt
Blue Ribbon Aword; O 'olor phologrophy. Letters ond combinotions thereof indicate story type—(Complete
key on next pogc.) For review dotes ond Picture Guide poqe numbers, see REVIEW DIGEST.
Feature
ALLIED ARTISTS AMERICAN INTL
The Bat (80) My. 5917
Vinrent Price. Aunfs M.toreheail
Face of Fire (80) D. .5916
mmeron Mllthell. J«raeii Whitmore
chart
COLUMBIA M-G-M PARAMOUNT
Have Rocket. Will Travel
(76) C. .404
Three Stooftvs, Anna- Lliia
30 Ft. Bride of Candy Rock
(75) C..40S
I.OU Costello. Hornthy Prorlne
The Big Operator (91) O..D..924
Mickey ICnonev. Mamlr Van llnrrn
. . 0.
The Scapegoat (92) 925
Ak-e (Iiilnnrs*. Bftte l»!irts
QThe Five Penniet
(117) (V; .. D/M 5823
l>«nny Kave. Rvllira Bel '\rMn
>
ocon
OSmn of the Gladiator
(84) Ad. .403
Anlia BHiiTg. (ieorees Marcbal
Olt Started With a Kiss
(104) © C 1
(Jtenn Kfird. Dt-bhle Reynolds
That Kind of Woman (92) D 5901
Soiihh l,ofMi. Tail Hunter,
r.ntrtr R«nder». K'enan W.nn
(JiFor the First Time (97) '8 M 2
Mario I.Anza, 7,3a Zii liaho .
Jnhanna von Kifszlan
Web of Evidence (88) My 5913
Van Johnson. Vera Miles
Bucket of Blood (70) .. Ho .407
Barbnura Morris, Dick Miller
The Giant Leeches (62) ..Ho. 409
Ken a»rk. Yvrtle Vlrkers
The Tingler (SO) Ho.. 406
ViiK-ent Price, Judith Evelyn
©They Came to Cordura
(123) © OD..408
(Jary (^uper. Rita Uayuorth,
Van Heflln, Tab Hunter
The Crimson Kimono (82). D. 407
Victnila Shaw. Glenn Corbett,
James Shigeta
Girls Town (92) Ac 4
Mamie Van Doren. Mel Torme,
l!ay Anlhuny
Libel (100) D.. 5
(lllvia de Havill.inii. Dirk Itnsarde
©Tarzan the Ape Man
(82) Ad.. 3
Denn; .Miller, Joanna Barnes
But Not for Me (105) .C..5903
Clark (iable. Carroll Raker.
Mill Palm-r O
o
as
©House of Intrigue
(94) © Ac. 5912
Curt Jirrgens. Dawn Addams
Crime and Punishment. U.S.A.
(82) D. .5915
(leorge Hamilton. Mary Murphy
The Killer Shrews (69) ..Ho.. 410
Ingrid (roude, James Best
Giant Gila Monster (74)..Ho..4U
run Sullivan. Usa Slmone
©Mouse That Roared (83) C..409
Peter Seller.s. Jean Rfberg
t>The Last Angry Man
(100) P.. 410
Paul .\Iunl. David Wav-ne
Battle of Coral Sea (SO). Ac. 411
Cliff Uobertson,
TO
The Hypnotic Eye (77) . .My. .6001
Jacques Rergerac, Allison Hayes
©The Angry Red Planet
(83) Cinemagic SF.
Gerald Mohr. Nora Hayden
501
Who Was That Lady? (115) C..41S
Tony (Curtis. Dean Martin, Janet
Leigh
©Once More, With Feeling
(92) C..421
Yul Brynner. Kay Kendall
Our Man in Havana (112)
© CD. .420
Alec (tulnness. Burl Ives, Maureen
O'Hara, Ernie Kovacs
©The Last Voyage (91) D.
Robert Stack. Dorothy Malone
.11
.
Jack the Ripper (85) . .Ho. .5910
Lee Patterson. Betty McDowall |
The Big Night (74) D..5912 S
Randy Sparks. VenetiA Stevenson' ;d
©Circus Stars (61) (J
Doc. 5913 >
TO
Suviel circus artists
-<
1^
')rive-
T>-
I Passed for White
(91) D..6005
Sonya Wllde, James Franciscus
©Comanche Station
(74) © OD.
Randolph Scott. Nancy Gates
©Home From the Hill
(150) © D..12
Robert Mitchum. Eleanor Parker.
George Peppard, George Hamilton
in Pink Tights
|
(100) 0..5915
©Heller
|
Sophia Loren, Anthony Qulnn
Chance Meeting (96) My. .5914 >
Hardy Kruger, MlchcUne Presle 70
l"MAf
Bluebeard's Ten Honeymoons
(92) D 6002
trt'orge Sanders. C^rinne C.ilvet
©Circus of Horrors (100) Ho.. 503
Anton Diffring, Erika Remburg
©Babette Goes to War
(103) © C..423
(English-dubbed) Brlgitte Bardot,
Jacques Charrier
Because They're Young
(102) CD.. 424
Dick Clark. Victoria Shaw.
Michael Callan, Tuesday Weld
©Please Don't Eat the
Daisies (111) © C. .13
Doris Day, David Niven. Janis Paige
Visit to a Small Planet
(85) C.
Jerry Lewis, Joan Klackman,
Earl Hol!im.in. Fred Oark
Conspiracy of Hearts (120) D.
5917
>
5919 -o
13
I
LUli Palmer. Vvnnne .Mitchell
Ronald l£wis
In the Wake of a Stranger
(69) My.. 59201
Tony Wright. Shirley Eaton
Pay or Die (110)
BriK'sl Borgninc.
Raymie (73)
David Ladil. Julie
Agar
Cr. . . .
Zohra
6004
I.,ampert
Ad.. 6006
Adams. Jnim
Why Must
Terry Mi«
Die? (90)...
. Itelita Paget
Jailbreakers (64)
Robert Hut tut). .Mary
. . Ac
Ca.stle
D..504
408
©Killers of Kilimanjaro
(91) © Ad- .425
Rnliert Taylor, Anne Aubrey
Man on a string (92) D .426
Erne.st Burgniiie. Carole Mathews
Stranttlers of Bombay
(81) © My.. 427
Guv Rolfe. Allan Cuthbertson
The Electronic Monster (72) D..42S
Rod Camerun. Mary Murphy
Platinum High School (93). CD. 14
Mickey llii..m'y. Ti-rry Moure. Daii
Duryea
©The Giant of Marathon
(92) D .15
Steve Reeves. Mylcne Dcnwiigeot
Five Branded Women (106) D.. 5916
Van Heflin, Silvan.i M.uiganu
Vera .Miles
©Prisoner of the Volga
(102) Hi.
John Derek. Dawn Addams.
.Martinelli
5921 >
Blsa -

.D
UNITED
Ac
.D.
.W.
I
WARNER
D
.
.
.
FEATURE
CHART
The key to letters ond combinations thereof Indicating story type: (Ad) Adventure Drama; (Ac) Action
Drama; (An) Animoted-Action; (C) Comedy; (CD) Comedy-Droma; (Cr) Crime Drama; (DM) Dromo
with Music; (Doc) Documentary; (0) Drama; (F) Fontosy; (FC) Force-Comedy; (Ho) Horror Dromo; (Hi;
Historical Drama; (M) Musical; (My) Mystery; (OD) Outdoor Dromo; (SF) Science-Fiction; (W) Western.
20TH-FOX
I
Alligator Peoole (74) © SF .927
Un Clianey jr.. Beverly Garland
The Return of the Fly
(80) © „ ,
Vincent I'rlee. Brett Dalsey
©A Private's Affair (92) (©C 926
Sal Mlnen. Barry Coe. Gary Crosby
Blue Denim (89) © -
Carol Lynley. Brandon de ttUde
•
-«5
©The Blue Anoel (107) © D..929
May Brllt. Curt Jurgens
©The Orcjon Trail (86) © 0D..93O
Fred .Mac.Miirray. William Bishop.
Nina Shlpmaii
©The Best of Everythmj
(121) © •„ ° ,'^,^
Hope Unec Stephen Boyd. Umk
Jourdan, Joan Crawford
©The Man Who Understood
Women (105) © CD. 919
Henry Fonda, l/esllc Caron
Five Gales to Hell
(98) © Ac. 932
Nerille Brand, Patricia Oiens
©Hound-Dog Man
(87) © D/M..933
Sluart Whitman, Fabian,
Carol Lynlcy
©Beloved Infidel (123) © 0..936
Gresory Peck, Deborah Kerr,
Eddie Albert
0©Journey to the Center of
the Earth (132) © ...Ad.. 934
Pat Boone. James Mason, Arlene
Dahl
Blood and Steel (63) ®.. Ac. 937
John Lupton, Zlva Rodann
The Story on Page One
(122) © CD.. 001
mia Hayworth, Anthony Franclosa,
Gig Yniinfi
Seven Thieves (102) © ....D..002
Edward 0. Robinson, Rod Stelger.
Joan Collins
The Rookie (85) © C. .003
Tommy Noonan, Pete Marshall.
Julie Newmar
Sink the Bismarck!
(97) © Ac. 005
Kenneth More, Dana Wynter
©Three Murderesses (99) CD.. 007
Alain rielon, Mylene Demongeot
When Comedy Was King
(SI)
COOS
Comedy classics compiled
©Wind Cannot Read (107) .
Dirk Bogarde, Yoko Tanl
©A Dog of Flanders (96)
li.ivld L.idci, Donald Crisp
.
D
.014
Oil
The Third Voice (79) ©.. D..006
Mmond n'Brlen, Julie Ixmdon
Operation Amsterdam
(97) Ac. 015
Peter Finch, Eva Barlok
©Masters of the Congo Jungle
(88) © Doc 012
Narrators; Orson Welles, William
Warfleld
©Wake Me When It's Over
(126) © C.OIO
Brnlc Kovacs, Dick Shawn
Valley of the Redwoods
(62) © D..016
John Hudson, Lynn Bcrnay
•^jFlame Over India
(130) icj Ad. .017
Kirini-tli M»n-. Lauren Ituculi
Crack in the Mirror (97) © D. .018
(hMiM Well.s, Jiillelle (Jreco.
llriHlronl IMIIm.in
ARTISTS B U UNIVERSAL-INT L
. 5930
The Rabbit Trap (72) . .Dr. .5924
F.mest Borsnine, Bethel Leslie
Cry Tough (83) D
John Sa.xon. Linda Crlstal
OThe Devil's Disciple
(82) CD.. 5932
liiirt Lancaster. Kirk nouslas,
Laurence Olivier
Cast a Ung Shadow (82) 0D..5931
Audle Murphy. Terry Moore
Ten Seconds to Hell (93) Dr. .5925
Jefr Chandler. Jack Palance
Inside the Mafia (72) . Cr . .5933
Cameron Mitchell, Elaine Edwards
©The Wonderful Country
(96) 0D..5936
Robert Mltchum. Julie London
Timbuktu (88) Ac. 5912
Victor Mature. Yvonne De Carlo
Counterplot (76) Ac. 5934
Forrest Tucker. Allison Hayes
Odds Against Tomotrow
(95) D..5938
Harry Bclatontf, Shelley Winters.
Robert Ryan
.
Subway in the Sky (86) . 5929
Van Johnson, Hlldegard Neff
Happy Anniversary (83). .C. .6001
David Nlven, Mllzl Gaynor,
Carl Reiner
©Solomon and Sheba (139)
Super Technirama-
70 Bib. Dr. .6005
Tul Brynner, Olna LoUobrlglda
Vice Raid (70) Cr. .6002
Mamie Van DnreJi. Richard Coojan
A Dog's Best Friend (70) . .5937
Bill Williams, Marcia Henderson
Gunfighters of Abilene
(67) W..6004
Blister Crabbe, Judith Ames
The Pusher (82) Cr. .6006
Kalhy Carlyle, Robert Lansing
OOn the Beach (134) D..6003
Ava Gardner, Gregory Peck,
Fred Astalrc. Tony Perkins
Take a Giant Step (100) .. D. .5937
Johnny Nash, Estelle Helmsley
Oklahoma Territory (67) W..6007
Bill Williiims, Gloria Talbott
©The Boy and the Pirates
(83) Ad.. 6011
Murvyn Vyc. CJliarlcs Herbert.
Susan Gordon (Perceplovlslon)
Three Came to Kill (70) Cr. .6009
Cameron Mitchell, Steve Brodle
©The Unforgiven (125) W ,6010
Burt Lancaster, Audrey Hepburn
(Pannvlsion)
The Fugitive Kind (119) .. D. .6012
Marlon [trandit, Anna .Miignani
Noose for a Gunman (69) . .6013
.lim Uavls. I.yn Thomas
The Gallant Hours (116) D..6014
.lames I'aKiiey. linnih Weaver
©Pillow Talk (105) © C..5927
lUirls Day. Rock Hudson.
Thelraa Kilter. Tony Randall
©4D Man (85) SF. .6001
Robert Lansing, Lee ,Merlwether,
James Congdon
©Sapphire (92) My. .6002
Nigel Patrick, Yvonne Mitchell
©Operation Petticoat
(120) C..6003
Carv Grant, Tony Curtis, Joan
OBrien. DIna Merrlii
©Hell Bent for Leather
(80) © OD .6006
Audle Murphy, Felicia Farr.
Stephen McNally
Four Fast Guns (73) W. .6007
James Oalg, Martha Vlckers.
Edgar Buchanan, Brett Halsey
©Head of a Tyrant
(102) Hi.. 6008
.Massimo Glrottl, Isabelle Corey
Too Soon to Love (85) D . . . .6009
Jennifer West, Richard Evans
©The Snow Queen (70) . , An . . 6011
Hans Chrlsthin Andersen classic
©The Cossacks (114) D . 6012
ICilnfund PiHilom. Clorgla Midi
(lon,
Fred Mac.Miirray, Edle Adams
Inherit the Wind D.
Spencer Tracy, FrcdrIc March,
Kelly
Va^i^t-
The Night Fiijhtcrs D
Rnliert Mltrhiim, Dan O'llerlihy
UNIVERSAL-INT'L
©Snarlacus (fl Dr
Kirk 1 tlas. Jean Simmons
©Portrait In Black My.
Ijuia Turner. Anthony QuInn.
Santlra Dee
©Midnioht L.uc D.
Doris D.iv. l!e\ Harrison
WARNER BROS.
©Ice Palace D.
Ricliaiil Butloii. Carolyn Jones
©R.uhel Cade D.
.
|
,
Angle DIcklnsiin. Peter Finch
©The Sundowners .
Deborah Kerr. Robert Mllchnro
©Ocean's Eleven CO.
Frank Slnalr:i. Dean Martin
BOXOFFICE BookinGuido April '25. 1960

-liielm
.Jean
, .Ad,
. D
. 3-
.Sonja
D
. , ,C.
D.
C
.Ac.
11-
Aug
Dec
J
4608
. Sen
. . Sep
. (BV) . . Nov
FEATURE
CHART
^hort «ub|ecr», ll»t»d by compon)r. In order
of release. Running time follows title.
Dote Is national release month. Color and
process os specified.
^HORTS
CHART
ai99.
MAir
BUENA VISTA
©SIceoiiiB Beauty (75)
MISCELLANEOUS
(T) Special Rcl.
Animiilcd fealuri
©Darby O'Gill and the Little
People (93) CF. Auo 59
Alliert Sh:ir|ie. Janel Mlinrn
OQBio Fisherman, The (180)
PanaviMon. .. .Biblical Epic
(Special release)
lluuanl KiTl, Susan Kohner
C5Third Man on the Mountain
(105) Ad.. Nov 59
.l:niics MacArthur. Michael RMinle
©Toby Tyler (96) ..CO.. Feb 60
Kevin Corcoran, lllchard Baslham
^'KiiliMppcd (97) Apr 60
i'etcr Klnch. J.imos MacArthur
©Pollyanna (134) CD. .Jul 60
.lane Wvmali. Itirlianl l'«iii.
Il.nlev
Mill^
CONTINENTAL
(Check Foreipn Language section lor
additional listings)
Room at the Top (115) . May 59
. .
l.iiiironcc Harvey, Slmone SlRroiret
Tiger Bay (105) D.. Jan 60
.lolin Mills. Haylej Mills.
llnrst Itucllholtz
Pretty Boy Floyd (96) . .Cr. Jan 60
Lauretice Harvey Yolande Donlan
GOVERNOR
Carry On, Nurse (89) C -
Kcrnielli Ciiiiniir, Sliirlej Kat.m
Incredible Petrified World.
The (70) D.. Apr 60
JhIiii C.irrailine. I'hyllis fiiati's
Teenage Zombies (75) .. Ho .Apr 60
|iii:i Sullii.ui. Katllerine Vieti.r
HAL ROACH See VALIANT
INTER-CONTINENT RELEASING
ORGANIZATION
Jet Over the Atlantic
(95) Ac. .Jan 60
riiiv Madison, Vlrelnla Mayo.
JANUS
Time of Desire, The (86) D..
Haihni Laisson (Swedish-made)
(Biit;listi-dnlit)ed)
KINGSLEY-UNION
©Mating Time (95) ,
,
Mar 60
Itlll Travers. George Cole
(Kevlcwed a,s "Tlic Itililal I'alh")
Broth of a Boy (77) , Jan 60
llaiiv Fll/crralcl. .luiie rii.iilmrii
LOPERT
,
Too Many Crooks (87) . C, . Jun 59
Icrry 'I'liiimas, IJreiidu de Itanzle
the Rape of Malaya (107) D . 59
(Keilcucd 7/27/57 as "A
Toiin I.Ike Alice")
I'eler I'iricli. Virginia McKenria
The Beasts of Marseilles
(70) D. .Aug 59
Sleiilien noyrt, Kathleen Harrison
©Elephant Gun (84) ... Ad. .Sep 59
Belinda l.ep, Michael CralR
Sea Fury (72) D. Sep 59
Victor Mclj)t;lcn. Stanley Baker
©It Happened in Rome
(95) (T) C. Oct 59
Vittorio de Ska. June Laverlck
©A Woman Like Satan
(86) © D. Jan 60
Bricllte Ilardot. Antonio Vllar
MAGNA
;,^;©South Pacific
(170) Todd-AO Apr 58
Kiiss.inii Brazzl. Milzl fiaynor.
Jdliii KriiNiin. .liiMii ll.anr.v
Kerr, Juaiilta Hall
©Behind the Great Wall (98)
Totalscope. AromaRama .... Doc
.Iiiiui
NTA PICTURES
Blitzkrieg (93) Doc D.. Dec 59 Hell, Heaven and Hoboken
(85) Ac Sep 59
(derman-miiile, Eiig. narration)
Breakout (99) D.. Dec 59 (lievlewed as "I Was Monty's
lilchard Tndil. Michael Wlldlug
iJouble")
.D/M . .Apr 60 Jnhn Mills, Cecil Taiker
RANK—(Released through
Expresso Bongo ( ) . . .
FOREIGN
,
.
Lopert)
A Night to Remember
(123) -Mar 59
Kenneth More, Lawrence Nalsmlth
TUDOR
A Cry From the Streets
(99) Mar 5&
M.ix Bygraves. Barbara Murray
VALIANT „ ^„
The Scavengers (79) . .Dec 59
Vlnce Edward.'. Carol Ohmart
Terror Is a Man (89).. Ho. . 59
Francis Lederer, nrcta Tbyssen
©Sword and the Cross
(87) D
.Apr 60
(Uaima Maria Canale, .loiBC
MLsti-al. (English-dubbed)
LANGUAGE
.
,
, , , . 2-
Darrleux
.
.
. . 7- 6-59
DENMARK
©Virtuous Bigamist (90) .
2-59
.
(Klngsley) .Fernandel. G. Rublnl
Young Have No Time (95) 3- 7-60
Wiiat Price Murder? (105) 3-23-59
(Kingslcy) (Jhita Norby. Fritz
iL.MI'li) lleiin V'ldal, M Demon-
(BllisI .Charles . Vanel. Bella Darvl Thulin, BIbl Andersson
Helmuth
geut
GERMANY
FRANCE
©Affairs of Julie (90) 5-25-59
Back to llie Wall (74) 10-26-59 (Bakros) . Lllo Pulver, Paul
(HUs) O. Oury
. Jeanne Moreau.
Hiihschmldt
©Black Orpheus (95),. 2-29-60 Aren't We Wonderful? (108) 1-25-60
(l.i.|ierl) Melln, Marpes^a (Film Alli:ince) .. Robert Graf,
Hav.n. (l-'reMcli-maile; I'lnlilgese Johanna von Koczian
Devil Strikes at Night (97) 6- 1-59
ilialiiKI
Cousins. The (112) 2-22-60 (Zenith) . .Claus Holm, Annemarle
riuringer
(F-A-W) . .Gerard Blaln. Juliet
Eighth Day of the Week,
MajTilel, Jean-Claude Brlaly
The (84)
Crucible, The (140) 4-13-59
(Cont'l) Zlemann
7-20-59
(Klngsley) . .Slmone Stgnoret. Yves
Glass Tower, The (104) 12- 7-59
Muntand, Mylene Demongeot
(Ellis) . .mil Palmer
©Eye fur an Eye, An
©Monpti (97) 7- 6-59
(93) aor 59
JEEPERS AND CREEPERS
(Color)
J19-1 The Boss Is Always
Right (7) Jan 60
J19-2 Trouble Date (6) .... Mar 60
MODERN MADCAPS
(Technicolor)
MlS-2 Fit to be Toyed (7)
MlS-3 La Petite Parade (8)
MlS-4 Spooking of Ghosts
nt
M19-1 Mike the Masquerader
Feb 59
Mar 59
Jun 59
(6) Jan 60
M19-2 Fiddle-Faddle (7) Feb 60
M19-3 From Dime to Dime
(7) Mar 60
NOVELTOOHS
(Technicolor)
P19-1 Be Mice to Cats
(7) Feb 60
POPEYE CHAMPIONS
(Technicolor Reissues)
E19-1 Let's Talk Spinach
(7) Sep 59
E19-2 Punch and Judo (7).. Sep 59
E19-3 Poppye's Pappv (7).. Sep 59
E19-4 Lunch With a Punch
(7) Sep 59
E19-5 Swimmer Take All (7) Sep 59
E19-6 Friend or Phony (7) Sep 59
CENTURY-FOX
20th
MOVIETONF CINEMASCOPES
(Color)
7908 Secret of Sao Paulo
(7) Sep 59
7909 Romance of American
Shipping (9) Oct 59
7910 DEW Distant Early
Warning (10) Nov 59
Dec 59
7911 Frontier State (9) . . . .
7001 State 50 (9) Jan 60
7002 Navy Angels (9) Feb 60
7003 Sam Sncad Shows You
How (9) Mar 60
7004 Japan Today (9) Apr 60
7005 Sails Ahoy (9) May 60
TERRYTOON 2-D's
All Ratios
(Technicolor)
5021 Thousand Smile Checkup
(7) Jan 60
5022 Aesop's Fable—The
Tiger King (7) Mar 60
TERRVTOONS
(Tprhnicntor-rinemaScone^
5909 Wild Life (7) Sep 59
5910 Hashimoto-San (7) Oct 59
5911 Outer Space Visitor (7) Nov 59
5912 The Leaky Faucet (7) . Dec 59
.
5001 Hide and Go Sidney
(7) Jan 60
5002 The Misunderstood
Giant (7) Feb 60
5003 Foofle's Picnic (7) . . Mar 60
5004 The Famous Ride (7) Apr 60
TERRYTOON TOPPERS
(Technicolor Reissues)
5936 Foiling the Fox (7) ,. .Jun 59
£6
4071 The Irish In Me (9).
4072 Honorable Myrtle (9)
4073 Fragrant Harbor (9)
4074 Hi Colorado (9) ©
4075 Let's Talk Turkey (9)
4076 Golden Peninsula (9)
Feb 60
5031 How to Relax (7) .
TRAVELOGUES
(2Reel Specials)
7971 ©Assignment South
Pacific (18) ©
Oct 59
7972 OAssignment New
Zealand (16) © No» 59
UNIVERSAL-INT'L
COLOR PARADE
4077 Tahiti Nui (9)
2-REEL COLOR SPECIALS
Nov 59
Dec 59
Jan 60
Mar 60
Apr 60
Jun 60
Jul 60
4001 The Boy Who Owned a
Melephant (19) Special
4002 Majestic Island (18) © Nov 59
4003 Pacific Paradise (15).. Mar 60
WALTER LANTZ CARTUNES
(Technicolor)
4011 Kiddie League (7) Nov 59
4012 Mouse Trapped (7).. Dec 59
4013 Billion-Dollar Boner
(7) Jan 60
4014 Witty Kitty (7) Feb 60
4015 Pistol Packin' Wood-
Pecker (7) Mar 60
4016 Heap Big Hepcat (7) Mar 60
4017 Ballyhooey (7) Apr 60
4018 How to Stuff a Woodpecker
(7) May 60
4019 Bats in the Belfry
( 7 )
Jun 60
4020 Woody's Ozark Lark
(7) Jul 60
WALTER LANTZ REISSUES
(Color Carlunes)
4031 Socco in Morocco (7) Nov 59
4032 Alley to Bali (7) Dec 59
4033 Under the Counterspy
(7) Jan 60
4034 Hot Rod Huckster (7) Feb 60
4035 Real Gone Woody (7).. Mar 60
4036 Convict Concerto (7).. Apr 60
WARNER
BROS.
BLUE RIBBON HI I cflHADE
(Technicolor Reissues)
7301 Drip Along Dally (?)..Sep59
7302 Often
7303 Putty
an
Tat
Orphan
Trouble
(7)
(7)
Oct 59
Oct 59
Nov 59
7304 Hot Cross Bunny (7) . .
7305 A Bear for Punish-
. Dec 59
ment (7)
7306 A Bone for a Bone (7) Jan 60
7307 The Prize Pest (7).. Jan 60
730STwcety's S.O.S. (7).. Feb 60
7309 Lovelorn Leghorn (7) Mar 60
7310 SIcepytime Possum (7) Apr 60
7311 Cheese Chasers (7) . . Apr 60
BUGS BUNNY SPECIALS
(Technicolor)
7721 Bonanza Bunny (7) Sep 59
7722 A Witch's Tangled
Hare (7) Oct 59
7723 People Are Bunny (7) . . Dec 59
7724 Horse Hare (7) Feb 60
7725 Person to Bunny (7).. Apr 60
MERRIE MELODIES—
LOONEY TUNES
(Technicolor)
7701 A Broken Leghorn (7)
7702 Wild About Hurry (7) .
Sep 59
Oct 59
Nov 59
.Dec 59
7703 Unnatural Historv (7)
7704 Tweet Dreams (7).
7705 Fastest With the
Mostest (7) Jan 60
7706 West of the Pesos (7), Jan 60
7707 Wild Wild World (7) . . Feb 60
77CS Goldimouse and the
Three Cats (7)
Mar 60
7709 Who Scent You? (7) Apr 60
WORLD-WIDE ADVENTURE
SPECIALS
(Color Reissues)
Two Reels
7001 Jungle Terror (20) . 59
7002 Danger Is My Business
(18) Mar 60
One Reel
7501 Royal Duck Shoot (10) Oct 59
7502 Daredevils on Wheels
(10) Nov 59
7503 Happy Holidays (9) .. Feb 60
7504 Jungle Man Killers (9) Apr 60
MISCELLANEOUS
©Cruise of the Eagle
(18) © BV..Sep59
©Donald in Mathmagic
Land (28) (BV)..DecS9
©Eyes in Outer Space
(26) (BV)..Dec59
©Gala Day at Disneyland
(25) (BV)..Mar60
©How to Have an Accident at
Work (7) (BV). .Mar-60
©Islands of the Sea (23) (BV)
©Japan (28) BV
©Mysteries of the Deep
(24) (BV)..Feb60
©Noah's Ark (20) .
59
BOXOFFICE BookinGuide ;; April 25, 1960

hod
did
had
I heartily
have
was
XHIBITOR HAS HIS SAY
S-
ABOUT PICTURESI
Get the Kids—They
Bring Adults
Columbio's "Have Rocket, Will Travel" played
with "The Legend of Tom Doolcy" outgrossed
"The Five Pennies," "Last Troin From Gun
Hill" and several other big ones. I don't know
why, but get the kids and they will bring
odults.
BILL BROOKS
Liberty Theatre,
Hailey, Ida.
ALLIED ARTISTS
House on Haunted Hill (AA) — Vincent Price,
Carol Ohmort, Richard Long. Now here is o show of
shows! I it booked midweek, and it did so well
on Wed., Thurs. I to hold it over by request
through Friday r\ight. Never thought it possible here
in this small town. They loved it. It was bought
fair, too. Concessions bar did socko from all the
"chickens" that had to retreat to the lobby. A terrific
trailer on this from NSS, too. I turned out oil
the lights during the first three minutes while the
screams, groons and laughs (maniacal) were issuing
from the dork screen. What an effect! Give me more
Allied Artists. Weather: Good. (Six-weeks tests ot
school for opposition).—Arlen W. Peahl, HiWay
Theatre, Sheridan, Ore. Pop. 2,000.
BUENA VISTA
Toby Tyler (BV)—Kevin Corcoran, Richard Eastham.
Strictly in "The Shaggy Dog" class- Ploy it
and wait for the money to roll in. It is very good.
Thanl^s, Buena Vista. Ployed Wed., Thurs., Fri., Sot.
Weather: Good.— Paul Gamoche, Welden Theatre
St. Albans, Vt. Pop 8,600
COLUMBIA
Anotomy of a Murder (Col)—Jomes Stewart, Lee
Remick. This had a good intention as a movie but
it wos too slow ond long drawn out. Business was so
bod we lost money. Color would hove helped. Played
Thurs., Fri. Weather: Cloudy and cold.— Harold J.
Smith, Wilson Theotre, Wilson, N. Y. Pop. 962.
Anatomy of a Murder fCol)—James Stewart, Lee
Remick. I below overage on this one—too long,
no color. Good acting by James Stewart and it is a
tairly good picture but definitely not for small
situotions. Played Sun., Mon. Weather: Rainy and
cold.— Harold L. Rockley, Poloce Theatre Beebe
Ark. Pop. 2,000.
Gidget (Col)—Sondro Dee, Cliff Robertson, James
Darren. In CinemoScope and brilliant color, swell
show. Kept customers happy from start to finish.
This, too, was good boxoffice. TV suffers when we
show pictures like "Gidget."—^Fronk E. Sabin, Majestic
Theatre, Eureka, Mont. Pop. 929.
Suddenly, Lost Summer (Col)—Elizabeth Taylor,
Montgomery Clift, Katharine Hepburn. A crazy thing
to moke a show about but it drew the best Sunday
business this year. Liz Taylor wos the greatest and
so were Clift and Hepburn. Played Sun., through
Wed. Weother: Snow, snow, snow.—Ralph Durbin,
Majestic Theatre, Centerville, lowo. Pop. 7,500.
They Come fo Corduro ICol)—Gory Cooper, Rita
Hoyworth, Von Heflin, Tab Hunter. But not to the
boxoffice. Weather, I guess—great picture. Played
Sun., Mon. Weother: Fair and cold.—C. H. Crenshaw,
Lyric Drive-ln, Balmorhea, Tex. Pop. 1,500.
METRO-GOLDWYN-MAYER
Big Operator, The fMGM)—Mickey Rooney, Steve
Cochran, Mamie Van Doren. This is a good gangster
picture in 'Scope but no color. Mickey Rooney
is okoy in this kind of part. gangster pictures do
If
overly good business for you, then by oil means
ploy It. Doubled with "Face ot Fire" (AA). Played
Thurs. through Sot. Weather: Cold and snow.
Paul Durbin, Mojestic
Pop. 7,500.
Theatre, Centerville, Iowa
For the First Time (MGM)—Morio Lanza, Zso Zsa
Gabor, Johanna von Koszion. Business wos good but
not as much os expected on Mario Lanza's last picture.
The scenery is nice in color but the story is
weak and the acting by Lonzo is poor. Played Sun.,
Mon Weother: Bod.— Poul Fournier, Acodio Theatre,
St. Leonord, N. B. Pop. 2,150.
It Started With a Kiss (MGM)—Glenn Ford, Debbie
Reynolds. This is the only picture played in the
month thot showed ony strength. There is plenty of
good comedy in the situation. Played Sun., Mon.,
Tues. Weather: Rain.—^Mcl Danner, Circle Theatre
Woynoko, Okla. Pop. 2,018.
PARAMOUNT
Career (Para)—Dean Martin, Shirley MocLainc,
Anthony Franciosa. Good show— interesting, well
acted. Liked Deon Mortin very much; his acting is
notural and effortless compared to Franciosa, However,
boxoffice poor due to Christmas. Played Wed.
through Sot. Weather; Okay.— Paul Gamoche, Welden
Theatre, St. Albans, Vt. Pop. 8,600.
Five Pennies, Tho (Para)—Danny Koye, Barbora
Bel Geddcs. Two nights of basketball at $1,00 per;
ruined my toke. The third night, everyone was broke
so they stayed home and missed this lovely picture.
—Frank E. Sabin, Majestic Theatre, Eureka, Mont
Pop. 929.
Jack the Ripper (Para)—Lee Potterson, Betty Mc-
Dowall. This did nice business for us. Played Wed,,
Sot.—Jim Eraser, Auditorium Theatre, Red Wing,
Minn. Pop. 10,645.
Lost Troin From Gun Hill (Para)—Kirk Douglas,
Anthony Quinn. t doubled this with "The Five
Pennies" (Danny Koye, Barbara Bel Geddes) and they
ore both good pictures but o big flop ot the boxoffice.
Played Sun., Tues. Weather: Cold, 10 degrees
below zero.— 'Bill Brooks, Liberty Theotre, Hailey,
Ida. Pop. ],464.
20th
CENTURY-FOX
I I
Beloved Infidel (20th- Fox)—Gregory Peck, DebDrah
kicked
Kerr, Eddie Albert. afraid of this so
opened well
it around
and did
for
real
a long, long time.
decent business for
But
the
it
change, Women
loved it particularly. Played Sun. -Tues. Weather;
Better than Florida's.—Jim Eraser, Auditorium Theotre,
Red Wing, Minn. Pop. 10,645.
Pest of Everything, The (20th-Fox)—Hope Lange,
Stephen Boyd, Louis Jourdan, Joan Crawford, This
was a big flop here. The trailer showed too much
sex and then everyone else had played it first.
Played Sun. -Tues. Weather: Good—Bill Brooks, Liberty
Theatre, Hailey, Ida. Pop. 1,464.
Five Gotes to Hell (20th-Fox)—Neville Brand, Patricia
Owens. This is very good for smoll situations.
Plenty of action and well liked by everyone. A good
picture that did good business. One thing wrong
no color. Played Fri,, Sat. Weather: Fair.— Harold
L. Rockley, Palace Theatre, Beebe, Ark. Pop, 2,000.
Hound-Dog Man, The (20th-Fox)—Stuart Whitman,
Fabian, Carol Lynley. This really surprised us
here. We ore trying to keep our doors open and
then we came along with this one. This movie gave
us the most business we've had in the last ten
months. All the credit goes to the companies that
make their movies in 'Scope and color. Played Tues.,
Wed. Weather; Fair ond cold. Harold J. Smith, Wilson
Theatre, Wilson, N. Y. Pop. 962.
UNITED ARTISTS
Shake Hands With the Devil (UA)—James Cagney,
Don Murray, Dana Wynter. A very fine motion picture
indeed which audiences your side, unless they
ore of Irish descent, will understond. It's not a pretty
movie but then the truth most times can be ugly.
suggest that the United Nations delegates
see this one in full force and then stop talking about
freedom for other nations—especially the uncivilized
and undeveloped African native territories. It's a grim
story about the Irish fight for freedom— a real,
thought-provoking picture. Played Wed. -Sat. Weather:
Fine.—Dave S. Klein, Astro Theatre, Kitwe/Nkona,
Northern Rhodesia. Pop. 13,000.
UNIVERSAL-INTERNATIONAL
Pillow Talk fU-l)—Dons Day, Rock Hudson, Thelma
Ritter, Tony Randall. This is one of the best pictures
I played so for. Your customers will like
this one. It has everything and you will be glad you
played it. Ployed Sun., Mon., Tues., Wed. Weather:
Snow and cold.— Ed Christensen, Ord Theatre, Ord
Neb, Pop. 2,250.
Ride a Crooked Trail (U-l)—^Audie Murphy, Gia
Sea la. Wo Iter Motthau, This western has a comedy
slant. It is really a good picture. If you haven't used
this one, try it. Universal usually gives the small
place fair prices. Played Wednesday. Weather: Cool,
— Harry Hawkinson, Orpheum Theatre, Marietta,
Minn. Pop. 380.
WARNER BROS.
Guns of the Timberlond (WB)—Alan Lodd, Jeanne
Grain, Gilbert Roland. If you need a little cash, don't
pass this up. It has it—color, good cost and beoutiful
scenery. Don't miss this. Played Thurs., Sot.
Weather: Below zero.— Paul Durbin, Majestic Theatre,
Centerville, lowo. Pop. 7,500.
Miracle, The (WB)—Carroll Baker, Roger Moore,
Vittorio Gossmon, Walter Slezak. Too bad. It was
o wonderful picture but no customers. I con't understond
it. When they cry for cleon films ond get
them, why don't they patronize them? Played Sun.,
Mon., Tues. Weather: Good.—Paul Gomoche, Welden
Theatre, St. Albans, Vt. Pop. 8,600,
Girls Faint, Ushers Busy
"The Tinglcr" did oil right for us. It built
up the ushers' muscles carrying the girls who
hod fainted out of the theatre. It you get a
kick out of this business as I do, and enjoy a
gimmick picture once in a while, then give this
one on unreeling. You'll have the whole town
talking obout the crazy goings-on—ond let
'cm talk, 'cause they oil come down to see
whot it is all about.
Auditorium Theatre,
Rod Wing, Minn.
JIM
FRASER
FOREIGN
FEATURE
A Lesson in
Love
Janus Films 95 Minutes
LANGUAGE
REVIEWS
p
Ratio:
Standard
Comedy
Drama
Rel. April '60
Even eai-ly Ingmar Bergman (this domestic
comedy-drama v:as released in Sweden in
1954) proves to be far ahead of any other
films made by Scandinavian filmmakers, if
not up to the superb artistrj' and high quality
of Bergman's recent "Wild Strawberries"
and "The Magician." The current drawii^
power of Bergman, who has had a Time
Magazine cover story and stories in Life and
other national publications, plus Ei-a Dahlbeck,
Gunnar Bjomstrand and Harriet Andersson,
who appear regularly in his Swedish-language
films, will make this a strong
art house entry, especially in the key cities.
Unlike Bergman's more recent pictures, this
is a modem-day tale deahng with a gynecologist
and his attractive wife who are
drifting apart aft«r 15 years of marriage. The
story is light and amusing with many slapstick
sequences but also a few tender and
dramatic interludes. As in "Wild Strawberries,"
Bergman makes splendid use of
lengthy flashbacks which reveal the couple's
early romantic moments. While there may
be an excess of dialog, this has been translated
to the English titles in watty, exceedingly
frank, fashion, Bjo:iistrand is extremely
likeable and convincing as the husband
while Miss Dahlbeck is natui-al and attractive
as the wife—a fine acting team. Harriet
Andersson is a delight as their tomboyish
daughter and Olof Winnerstrand contributes
an endearing portrait of a tolerant
gi-andfather, Martin Bodin's photography is
superb. Produced by Svensk Filmindustri.
Eva Dahlbeck, Gunnar Bjomstrand,
Harriet Andersson, Ake Gronberg.
SHORTS REVIEWS
Life with Loopy
Columbia (Loopv de Loop Cartoon)
6% Mins.
Good, Still detesrmined to pirove that a wolf
can be man's best friend. Loopy gets himself
adopted as a watchdog and for a tame is
highly regarded by his master. Things
change, however, when kind-heart,ed Loopy
lets a burglar escape, and his thesis remains
unproved.
Columbia
Tale of a Wolf
(Loopy de Loop Cartoon)
6!^ Mins.
Good. Loopy tjies to show that wolves are
really gentle, law-abiding citizens by returning
stolen chickens and piglets but the
farmyard dog is cynical and beats him up.
Nevertheless Loopy is determined to persevei-e—in
later instalments.
Columbia
Wonders of
Ontario
(Musical Travelark)
17!^ Mins.
Good. The latest in tJiis popular series offers
fine views in Eastman color of this historic
and colorful ai-ea of Canada witJi the
l)lus featrtires of commentary by George
Jc.s,sel and vocals by Bill Hayes, wlio luvndlfd
the .same chores for the preceding fihns
showing Manhattan, New Orleans, Wa.-^hington
and Puerto Rico. Ainong the wonders
visited are Toronto, tlie Canadian National
Exhibition, Martyrs' Shrine and Niagara
Palls. Produced and directed by Han-y Poster.
10 BOXOFFICE BookinGuide Auril 25. 1960

^T T¥Q Listed herewith, alphabetically
CJPlJX7TPr
by companies, are all of the feature pictures
A llUO 0£lIlYiU£l reviewed in BOXOFHCE from January 1 through March 31, 1960. This is
designed as a iu: ther convenience for Picture Guide users, the page numbers being the key to reviews kept
therein. Between quarters. Review Digest pages serve as a cumulative P. G. index for feature pictures.
ollic
)rive-
P.G. Page
Pretty Boy Floyd (Continental) 2397
Scent of Mystery (Michael Todd jr.) 2391
Sea Fury (Lopert) 2403
Tiger Bay (Continental) 2389
h,p
15, OU
'3, S
QUARTERLY
INDEX
TO
Time of Desire, The (Janus) 2407
Wasp Woman, The (Filmgroup) 2409
Woman Like Satan, A (Lopert) 2397
PICTURE GUIDE REVIEWS
First 1 QCQ January
-IJOW
Quarter
Through March
Foreign Language
Dote Reviewed
Allied Artists
P.G. Page
Aren't We Wonderful? (Film Alliance) Jan. 25
Atomic Submarine, The 2401
Black Orpheus (Lopert) Feb. 29
Hypnotic Eye, The 2394
'uipm
Cousins, The (Films-Aroundthe-World)
Feb. 22
I Passed for White 2406
El Caso De Una Adolescente (The Case
of an Adolescent) (Clasa-Mohme) Feb. 1 o
232^
Ccic
Purple Gang, The 2392
400 Blows, The (Zenith Int'l) Jan. 11
Dciru (To Live) (Brandon Films) Mar. 28
Magician, The (Janus) Jan. 11
Sans Famille (UMPO) Mar. 7
Young Have No Time, The
(Kingsley-Union) Mar. 7
Buena Vista
Kidnapped 2402
Toby Tyler 2392
Columbia
^^
Babette Goes to War 2403
Because They're Young 2408
Comanche Station 2404
ai99.
MAB
Mountain Road, The 2410
Once More, With Feeling 2400
905l>,
Our Man in Havana 2400
Swan Lake 2397
Who Was That Lady? 2390

MetTo-Goldwyn-Mayer
United Artists
P.G. Page
Home From the Hill 2404
Last Voyage, The 2393
Plaase Don't Eat the Daisies 2408
( dou
. Bar'
P.G. Page
IGTcld Dog's Best Friend, A 2393
Guniighter of Abilene 2392
Oklahoma Territory 2401
Pusher, The 2393
Solomon and Sheba 2390
Paramount
Big Night, The 2398
Chance Meeting
239B
Universal-International
Circus Stars 2401
Conspiracy of Hearts 240G
Heller in Pink Tights 2407
Hell Bent for Leather 2394
Othello 2409
Too Soon to Love 2402
Jack the Ripper 2399
Touch of Larceny, A 2391
Vi3it to a Small Planet 2399
..orii
tan n
Vi
fj.
•itorie
freer
Warner Bros.
Bramble Bush, The 2395
Guns of the Timberland 2398
20th
Century-Fox
Rise and Fall of Legs Diamond, The 2395
Tall Story 2399
Bobbikins
239G
This Rebel Breed 2402
Can-Can 2407
Threat, The 2403
Masters of the Congo Jungle 2405
Operation Amsterdam 2410
Seven Thieves 2394
Misc. and English-Dubbed
Sink the Bismarck! 2398
Beast From Haunted Cave (Filmgroup) 2409
Story on Page One, The 2389
Broth of a Boy (Kingsley-Union) 2404
Third Voice, The 2398
Carry On, Nurse (Governor) 2408
13 Fighting Men 2410
When Comedy Was King 2405
cc in
You'P
, the.
*hc V
Cuban Rebel Girls (Brenner) 2406
Jet Over the Atlantic (Inter-Continent) 2395
Wind Cannot Read, The 2400
Mating Time (Kingslcy-Union)
(Reviewed as "The Bridal Path") 2391
''lOfncE

. . home
. . Comic
Ft.
lATES: 15c per word, minimum SI. 50, cash with copy. Four consecutive insertions lor price
)i three. CLOSING DATE: Monday noon preceding publication date. Send copy and
answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kansas City 24, Mo. •
CKflRine
POSITIONS WANTED
Projectionist, Janitor and Maintenance
man. Twenty-five years experience, sober,
reliable. Now available. Wants year round
job. Not afraid to work. Go anywhere.
Boxoihce, 9051.
Drive-in manager. 35, married, 10 years
experience. Now managing large south-
»rn dnve-in, desires to locate in west or
southwest. For complete details and
resume write Boxofiice, 9067.
Young manager, experienced in both
Mnventional and dnve-in. Would prefer
conventional in or around New York Slate.
23 years old, single, sober. Boxoffice,
»68 ^^___
Projeclionist: Available now. Sober. 25
years experience. Boxoffice, 9069.
HELP WANTED
Managers Wanted: Permanent position
,or drive-ins and conventional theatres in
*Jew Jersey. Top salary. Call KEUogg
1-1600 or write Walter Reade, Inc., Mayair
House, Deal Road, Oakhurst, New
ersey.
Indoor Theatre Manager. Wond-eriul opportunity
for top grade man with exoerience
in all fields of de luxe theatre
Dperations- Big salary and security guaranteed
to right man with excellent reference
interested in a big city first run
Dhio situation- Boxoffice, 9052.
Drive-in manager. Immediate opening.
Sdust be thoroughly experienced and best
haracter. WORKING MANAGERS only!
•ersonal interview required. Apply Armtrong
Theatres, Box 211, Bowling Green,
3hio. Phone 32881.
Wanted: Motion picture theatre exploitation
man to supervise exploitation
iand promotion for several theatres in one
af the largest eastern independent circuits.
If you have the goods, here's a
real opportunity for an aggressive shownnan
Answer, giving full resume, references
and- availability for interview. Box-
Dffice, 9066.
EQUIPMENT WANTED
Wanted: 35mm portables, also standard
equipment, lenses to Zy^ and Cinema-
Scope. Adolfo Montes de oca, Donato
Suerra 312. Guadalajara, Jal,, Mexico.
Wanted: Used theatre booth equipment.
We dismantle. Leon Jarodsky, Lincoln
Theatre, Paris, Illinois.
Wanted: Theatre fan about 35.000 cu.
It. per mm Also 71/2 HP motor. Roxy Theatre,
Mitchell, South Dakota.
DRIVE-IN THEATRE EQUIPMENT
ANTI- THEFT SPEAKER CABLE PRICE
REDUCED! Protect your speakers and
tieaiers now for less than 75c per unitl
Complete satisfaction reported by leading
chains and exhibitors. For full details
A^rite: Speaker Security Co., Dept. 58,
Willow Avenue at I7th St.. Hoboken, N. J.
THEATRE TICKETS
Prompt Service. Special printed roll
tickets. 100.000. $34.95; 10,000, $11.55; 2.000,
$5.95. Each change in admission price,
including change in color, $4.00 extra.
Double numbering extra. F.OB. Kansas
City. Mo. Cash with order. Kansas City
Ticket Co.. Dept. 11. 109 W. 18th Street,
ktfnsas City, Mo.
CLEANING SUPPLIES
DULL LOOKING RUBBER MATS? They
irighten up with M&M floor soap. 5 galon
pail $11.25 plus freight. M&M Chemi-
:al Company. Willimontic, Conn.
GENERAL EQUIPMENT—NEW
SPECIAL: Brenkert BX 80, $300; Brenkert
BX 40, $250; Auto rewinds. $25; Film cabinets.
$4 .25 per section; Splicers, $5.00;
Hand rewinds. $5.00. Plus any other thehtre
equipment needed. New or used.
Harry Meloher Enterprises, 417 W. Highland
Avenue, Milwaukee, Wisconsin, BR
8-9199.
MARQUEE LETTERS- DURABLE MASON-
STE, BLACK OR RED: Fits Wagner, Adler.
evehte Signs. 4". 40c; 8". 60c; 10",
*c; 12", $1.00; 14", $1.50; 16". $1-75;
f". $2.00; 24", $3.00 (10% discount 100
fetters or over $60.00 list). Dept. cc. S.OS.
Cinema Supply Corp.. 602 West 52nd
Street, New York 19,
BOXOFFICE April 25, 1960
GENERAL EQUIPMENT—USED
For Sale or Trade; Ampro 16mm high
intensity arc sound projector and 30 amp
rectifier. $600, or good 35mm semi-portable
sound projector, CO-OP, 7244 Touny Ave-
.Tue, Chicago 48, Illinois.
Brenkert BX 60 Mechanisms (2 pair
used); Simplex E-7 Mechanisms (2 pair
used). Guaranteed good condition, bargain
prices. Also magazines, 1/3 h.p.
motors, parts, and etc. What do you need?
Lou Walters, Simplex and Century Repair
Service, 8140 Hunnicut Road, Dallas
2£, Texas. Phone DAvis 1-0341.
GOING FASTI B&H Filmoarc 16mm
Sound Projector, High Intensity arc, rolling
stand, 30A rectifier, 50W amplifier, 2-
12 speakers m carrying case, coated
'
lens. Excellent, $975. (send for circular).
Available on time. Dept. cc, S.O.S.
Cinema Supply Corp., 602 W. 52nd Street,
New York 19.
AVAILABLE ON TIME! Complete Dual
35mm outfit; Simplex E-7 projectors,
LL-3 pedestals, 18" magazines, Brenkert
enarc lamps, 60A rectifiers, RCA sound.
Excellent. $2,475. Available on time, Dept.
cc, S.O.S. Cinema Supply Corp.. 602 W.
52nd Street, New York 19.
CLEARANCE SALE: Simplex R. S. mechanisms,
$25 each; Motiograph flS mechanisms,
$15 each; Super Simplex mechanisms,
$185 pair; Simplex E-7 mechanisms.
$225 pair; Brenkert BX-80, $250 pair.
Ger-Bcr, Inc., 442 N. Illinois Street, Indianapolis,
Indiana.
Arc lamps, complete with reflectors.
Peerless low intensity, $35 pair; Strong
standard, $50 pair; Strong utility, $75
pair; Strong IKW, $150 pcrir; Strong mogul,
$225 pair; Peerless magnarc, $275
pair; Forest model EM-H high intensity,
$100 pair. Ger-Bar, Inc., 442 N. Illinois
Street, Indianapolis, Indiana^
Griswold film splicers, $12.50; hand rewind,
$5.00 set; Film cabinets, $1-25 section;
2,000-ft. Alum. Reels, $1.25 each;
Parts cabinet. $10.00. Supply limited. Ger-
Mar, Inc., 442 N. Illinois St-reet, Indianapolis,
Indiana.
Complete Western Electric sound system,
Universal bases, Motiograph heads.
Take 'em away for $75.00. Magnarc lamps,
$150.00 pair. Dodge Equipment Co.. 2324
Beechmont Ave., Cincinnati 30, Ohio.
For Sale: Complete RCA booth all dismantled,
Mcnley popcorn machine. Equipment
installed new in 1953. Make us an
offer. Palace Theatre, Antigo, Wisconsin.
Electric 3-ticket machine, $60; Tubes &
PE cells. 75% off: Volume controls. 55c;
Speaker lugs, 2 tor Ic; New E-7 changeovers.
$25 pr.; New 15" Bright arc reflectors.
$50 pr.; Brenkert enarc reflector,
S15; 9MM Huff carbon coolers for Ashcrcft,
$250. our price, $75; New Bright
Arc-Ashcraft reflectors. $50 pr.; 9MMx8
carbon, $5.00 case of 250; New 4" speaker
cones, $1.10 ea.; New emergency amplifier,
$50; A. C. exciter supply. $15; Simplex-Brenkert
parts, 75% off; New Helmco
butter dispenser manual, $18.50. Check
with order. Dealers invited. Economy
Speaker Co., P.O. Box 5030, Memphis 12,
Tenn.
For Sale: Complete drive-in theatre
equipment, booth & concession, 360 cars.
Latest Simplex speakers. XL-14-D sound
system-dual channel. Hertner 115/230
transverter, lenses (including Cinema-
Scope), rewind table, reels, splicer, marquee
letters. National Excelite lamps,
signs, merry-go-round, complete concession
equipment, portable ticket ofhce.
Moonglow pole & Fixtures, approx. 60'x£0*
Timber Structures CinemaScope screen
lower. Starlight Drive-In Theatre. SheridcJn,
Wyoming. Constructed late 1955. Operated
only two full summer seasons. Original
cost of equipment and tower over $35,000.
Theatre operation ruined by New Highway
overpass. Inquire & moke best offer, at
site, Sheridan, to R. H. Bennett Attorney,
Box 507, Sheridan, Wyoming
THEATRES WANTED
Experienced Art House operator moving
to Florida. Seeks theatre or location
for high type art policy. Boxofhce. 9058-
Wanted: Outdoor theatre, percentage
basis or lease. Family operation. Boxoffice,
9065.
HOUSE
THEATRES FOR SALE
For Sale: Central Virginia, 2B8-8peak«r
dnve-in theatre. Good equipment and
nice snack bar. Monev maker. Records
open, make an oiler. Boxoffice, 9053.
For Sale: 300 seats, brick construction.
Scope, wide screen, concession equipment,
apartment. Growing situation, cooperative
merchants. Fine family operation.
$15,000 or terms. Walter Friednchs,
Box 173, Sheffield, Iowa,
Beach city theatre, two stores and
apartment. 545 seats. Owner will finance.
Carlsbcd, California. Golden opportunity.
Boxoffice, 9050.
For Sale: Fully equipped, all cushioned
sects, widescreen, stereophonic sound.
County seal town, ideal family operation-
Low rent. Bargain. Other business interest.
Write Bruce Waugh, Monkato, Kansas.
In the Heart ot Texas: A real opportunity,
have been operating this theatre
for 32 years, time to get out, bad health.
RCA sound, Simplex projectors. Strong
lamps, everything first class. Fine family
operation. Thirty thousand population,
good town in which to live. Will sell complete
or will sell equipment Big bargain,
come look it over, see for yourself. You
won't find a better deal anywhere. Twenty
thousand will buy it all, five thousand
cash, balance to suit. Theatre now in operation.
P. O, Box 457 or Queen Theatre,
Brown wood, Texas.
For Sole: Two lovely theatres. County
seat towns, thirty miles apart, Rankin,
Upton County, Texas. Big lake, in Reagan
County. These two counties are among
the largest oil producing counties in the
United States. Gasoline, propane, butane
and carbon black plants too numerous to
mention. One-half billion dollars to be
spent soon. No opposition. Buildings have
rentaU on front of each. An apartment in
one, partial in the other. Both practically
new. Buy one or both. Go look before you
contact me. I have two theatres in New
Mexico and can't be four people. I'm not
sick or busted, but the price will startle
you. One-third down, the rest like cheap
rent. Fathers, if you want to give your
son or son-in-law a break with a future,
here it is cheap. H. Ford Taylor, Taos.
New Mexico, Phone PLaZa 8-3085.
Owner anxious. Your golden opportunity.
Capada Drive-In, Floydada, Texas.
Excellent terms. Wayne Long, agent,
Monahans. Texas.
For Sale: Kansas theatre, 340 seats,
good condition, up-to-date equipment.
$17,000. Boxoffice. 9060.
Beautiful 450-car speaker drive-in theatre
in Southwestern Michigan, including
home and 20 acres of land in a town
of 54 factories. Reasonably priced. Good
equipment. Ovmer 65. wants to retire.
Boxoffice, 9061.
Sierra Theatre. Chowchilla. Exact center
of California, no smog, no snow.
$55,000 full price, building and equipment.
Don't bother to inquire unless you have
$10,000 tor down payment. Easy terms,
balance.
BOOKS
Prepare for Spring and Summer: Prepare
for it with "The Master Guide to Theatre
Maintenance." Twenty-three chapters on
refreshment sales, exploitation, projection,
sound, sanitation and every other aspect
M profitable operation. All based on
practical theatre experience. Only $5.00,
greatest bargain in show business. Send
'or your copy NOW. Cash with order,
ao COD'S. BOXOFFICE Book Dept., 825
Van Brunt Boulevard, Kansas City 24. Mo.
FILMS WANTED
Interested in Buck Jones features and
serials. In excellent condition only. 16mm
or 35mm sound. State prices and titles.
Richard Sccnland, 5290 Lumley Avenue,
Detroit 10, Michigan.
POPCORN MACHINES
Popcorn machines, all maices. Complete
new popping units, $185.00 ex. Replaceaient
kettles, all machines. 120 So. Halited,
Chicago, 111.
THEATRE
SEATING
Chairs rebuilt, recovered, insiaUed. Arthur
Judge, 2100 E. Newton Avenue, Milwaukee,
Wisconam.
Good used late model chairs available,
rebuilt chairs. Chairs rebuilt in your theatre
by our factory trained men. gel oui
low prices. Parts for all makes ot chairs
Sewed covers made to your size, also
leatherette 25"x25'*, 55c ea.; 27 "x27". 65c
ea. Chicago Used Chair Mart, 829 South
Stale Street, Chicago. Phone WE 9-4519
950 InlemotioDai Aulimoiic Lift American
Bodiform. Plywood chairs. Box 1734.
Dallas, Texas.
For Sale: 440 Kroehler push-back chaira
like new, reasonoble. Also 2,000 late type
American chairs, Nick Diack. Eastern
Seating Company, 138-13 Springfield Blvd .
Springfield Gardens 13. N. Y. Phone
LAurellon 8-3696.
THEATRE REPAIRING &
REMODELING
Drive-in theatres: General repairing,
screen painting and remodeling. Free estimates.
Jack Farris, 3401 Brazos Avenue.
Odessa. Texas. Phone EMerson 6-9958.
BUSINESS OPPORTUNITIES
BIGGER POPCORN PROFITS with all-
^ew Tender-Vender, now re-designed lor
even finer operation and results. Nothing
lo corrode, rust or peel. Worms, tenderizes
and dispenses cnsp, hot, delicious
popcorn Shipped assembled; easy to
move; capacities right for any location
Write lor lacts. TENDER-VENDER POP-
CORN SERVICE CO., Popcorn Building,
Na shville. Tennessee
Operate prolitable (ranchised employment
agency or oHice. full or
part-time.
.
Write Personnel Associates, Box
592-3. Huntsville, Ala.
MARQUEE LETTER REPAIRING
Plastic Weld. Will repair broken plastic
marquee letters. Order from Ncftional Theatre
Supply Company or Plastic Weld, 513
Hollywood, Dallas 8. Texas.
BUSINESS STIMULATORS
Bingo, more actioni $4 50M cards Other
)ames available, on off screen. Novelty
Games Co., 106 Rogers Ave., Brooklyn,
N. Y.
Build attendance with real Hawaiian
orchids. Few cents each. Write Flowers ot
Hawaii, 670 S. Lalayette Place, Los An-
7el es 5. Calil
"Bingo Cards. Die cut 1, 75-500 combinalions
1 100-200 combinations. Can be
ised for KENO, $4.50 per M. Premium
Products, 346 West 44th St., New York
36. N. Y
^
Top grossing sensational programs
available: Write Mack Enterprises, Cen-
'ralia. Illinois.
_^ .
Surprise bags books
.
. . .
Novelties Free catalog. Hecht Mlg.,
. . .
184 W. Merrick Road, Merrick, N. Y.
Neating V4 million, admissions with
Stooge and other action rings will boost
your attendance too. 2V2C each. Check
with order, fast service. Ottos Theatre
Promo tions, Pulaski, W^isconsin.
Plocxirds . . . Bumper Strips Colorpress,
3513 Vaughn Blvd Worth. Texas.
,
THEATRES FOR SALE OR LEASE
275-car drive-in, four years old and
300-seat indoor. No competition. Box 187,
Lusk, Wyoming.
^
Lease. colored drive-in theatre.
Eauipped, 120 speakers, concession stand,
good location. Phone JO 2-4517, Vero
Eeach, Florida
EQUIPMENT
REPAIR ^SmVICE
GATORHIDEl Repairs broken reflectors!
really works! Money back guarantee.
It
Instructions enclosed make it easy.
Enough to do the job sent open account
of $r95 Every booth should have it on
hand' Order today from, GATORHIDE,
P O. Box 71, loplin. Missouri.
29

Start decorating how fo
DECORATION DAY
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^Skdm
fc.K"P"°«'
TECHNICOLOR*
ilarring
SeilP?^^^'^°"S^^NCE TOWERS
SEE THE TRICK TEXT TRAILER!
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