Boxoffice-July.25.1960

JULY 25. I960
IJieTuAe. e^i^ /vfeito&fL 55BSRS«
YEARS OF PROGRESS WITH THE INDUSTRY
A Look Ahead
At Things
(•tog* poid ot Koruot Ofy, Mo.
- ot 835 Von Brunt Blvd , Kon-
^ S

'
AS "b:
METRO-GOLDWYN-MAYER
ROARMANSHIP!
HEARD 'ROUND THE >VORLDI
M-G-M congratulates Ben Shlyen and
his loyal associates on the occasion
of the 40th birthday of Boxoffice
Magazine. We are proud to have
been part of those memorable years,
since we too have a
birthday, our
36th. We celebrate it with pictures
and take this occasion to bring
some of them to your attention.
I
BELLS ARE RINGIN
(CinemaScope and Metrocor)
Judy Holliday, Dean Martin, fn,C
Eddie Foy, Jr., Jean Staptai.
Screen Play and Lyrics i;
Betty Comden and Adolph Gtn
Music by Jule Styne.
Based On the Musical Pla,
"Bells Are Ringing." Book and li
Betty Comden and Adolph Gin
Music by Jule Styne.
As presented on the stage I
The Theatre Guild.
Directed by Vincente AfJnro..
An Arthur Freed Productic
•
THE ADVENTURES)!
HUCKLEBERRY FIH
(CinemaScope and Metroccr)
Tony Randall, Patty McCormack, N'Ji
Mickey Shaughnessy, Judy Canova, id
Buster Keaton, Finlay Currie, Sterlii I
Presenting Archie Moore as ".11
And also starring
Eddie Hodges as "Huckleberry «
Screen Play by James M
Based On the NoiW by Mark I1
Directed by Michael Curti
Samuel Goldwyn, Jr. Producvi
•
THE TIME MACHIP;
(Metrocolor)
Rod Taylor, Alan Young, Yvette i»
Sebastian Cabot, Tom Helmt.
Screen Play by David Duniu
Based On the Noivl by H. G. '«•
Directed by George Pal.
A George Pal Production
•
THE SUBTERRANE^lS
(CinemaScope and Metroccf)
Leslie Caron, George Peppd-
Janice Rule, Roddy McDoui,
Gerry Mulligan, Carmen M

I
:
And
'.
I
I
I
I
r
UR"
ire
RACES MERRILY ALONG!
are some current and coming M-G-M attractions that
iiiure you "You can BANK on Metro-Goldwyn-Mayer!"
iL THE FINE YOUNG
CANNIBALS
lUnemaScope and Metrocolor)
iJatalie Wood, Robert Wagner,
i^san Kohner, George Hamilton.
Pearl Bailey as Ruby.
,ick Mullaney, Onslow Stevens,
•icreen Play by Robert Thorn.
I'irected by Michael Anderson,
/pandro S. Berman Production.
An Avon Picture.
•
>|naked in the world
t|inemaScope and Metrocolor)
riiLollobrigida, Anthony Franciosa,
'nest Borgnine, Luana Patten,
%uluva, Philip Ober, John Kellogg,
Hicy R. Pollock, Tracey Roberts,
cm Play by Ranald MacDougall.
t^on the Book by Tom T. Chamales.
Irected by Ranald MacDougall.
reduced by Aaron Rosenberg.
'^E
An Areola Production.
ANGEL WORE RED
j4[)a Gardner, Dirk Bogarde,
iseph Gotten, Vittorio De Sica,
v.o Maria Salerno, Finlay Currie.
L-ected From his Screen Play by
Nunnally Johnson.
ifOduced by Goffredo Lombardo.
LjAGE OF THE DAMNED
Ojrge Sanders, Barbara Shelley,
Michael Gwynn.
Si-en Play by Stirling Silliphant,
iWolf Rilla, George Barclay.
Bf,ed on the Novel "The Midwich
uckoos" by John Wyndham.
Directed by Wolf Rilla.
reduced by Ronald Kinnoch.
V
magic boy
ique full-length cartoon in Color
'e Toei Motion Picture Company.
('ing the theme song "Magic Boy."
CIMARRON
(CinemaScope and Metrocolor)
Glenn Ford, Maria Schell, Anne Baxter,
Arthur O'Connell, Russ Tamblyn,
Mercedes McCambridge, Vic Morrow,
Robert Keith, Charles McGraw,
Henry (Harry) Morgan, David Opatoshu,
Aline MacMahon, Lili Darvas,
Edgar Buchanan.
Screen Play by Arnold Schulman.
Based On the Novel by Edna Ferber.
Directed by Anthony Mann.
Produced by Edmund Grainger.
BUTTERFIELD 8
(CinemaScope and Metrocolor)
Elizabeth Taylor, Laurence Harvey,
Eddie Fisher, Dina Merrill.
Screen Play by
Charles Schnee and John Michael Hayes.
Based On the Novel by John O'Hara.
Directed by Daniel Mann.
A Pandro S. Berman Production.
THE DAY THEY ROBBED
THE BANK OF ENGLAND
Aldo Ray, Elizabeth Sellars,
Peter O'Toole, Hugh Griffith,
Kieron Moore, Albert Sharpe.
Screen Play by Howard Clewes.
Based On John Brophy's Novel.
Film Adaptation by
Howard Clewes and Richard Maibaum.
Directed by John Guillermin.
Produced by Jules Buck.
A Summit Film Production.
GORGO
(Technicolor and Wide Screen)
Bill Travers,
William Sylvester, Vincent Winter.
Produced by Frank and Maurice King.
Directed by Eugene Lourie.
Screen Play by
John Loring and Daniel Hyatt.
From an original story by Eugene Lourie.
A King Brothers Production.
THE LAW
Gina Lollobrigida,
Pierre Brasseur, Marcello Mastroiaini,
Melina Mercouri, Yves Montana.
Directed by Jules Dassin.
From a novel by Roger Vailland.
Screen Play by
Jules Dassin and Francoise Giroud.
Produced by Jacques Bar
with Paolo Stoppa.
A "Groupe des Quatre" Paris— GE.S.I.
Cinematografica— Titanus Picture.
KEY WITNESS
(CinemaScope)
Jeffrey Hunter, Pat Crowley,
Dennis Hopper, Joby Baker,
Susan Harrison, Johnny Nash.
Screen Play by
Alfred Brenner and Sidney Michaels
Based On the Novel by Frank Kane.
Directed by Phil Karlson.
A Pandro S. Berman Production.
Produced by Kathryn Hereford.
An Avon Picture.
GREAT NEWS AT PRESS-TIME!
SAMUEL BRONSTON'S PRODUCTION
(70 mm. Super-Technirama and Technicolor)
Directed by Nicholas Ray
Screen Play by Philip Yordan
For Release by M-G-M

UNIVERSAL announces thai
PETER USTINOT;
SANDRA DEE
JOHN GAVIN
Screenplay by Peter Ustinov, based on his stage fc<
A Pavor, S. A. Production • A Universal-InternationJ

^iduction has started in Rome
lo-starring
AKJM TAMIROFF
C>duced and Directed by Peter Ustinov
liase
...from the beginning^

AND
'N
JERRY WALD'S
PRODUCTION OF
Available for selected
Labor Day datesi
CO-STARRINGmmm
mwiimm
Directed by Written for the screen by
GEORGE CUKOR NORMAN KRASNA
Additional Material by HAL KANTER
QNEMaScOPE color by DE LUXE

I.
.
—
Ij^^ ^^^Z^/%?^fe^^^.^^/W^^^;^
ATIONAL FILM WEEKLY
shed in Nine Sectional Editions
EN SHLYEN
Jr-in-Chief and Publisher
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jblisher & General Manager
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No. 14
THIS IS
NOT
A WONDERFUL BUSINESS!
TOO far in the past, an industry executive
said to us, "Isn't this a wonderful
business that can make so many mistakes and
Still come out with a profit?"
That question and its obvious answer has
remained with us through the years, recurring
every now and then, especially when there is
occasion to take a doleful look at happenings
that, at the moment, cast a cloud across the
horizon. And, thinking back over the years
all 40 of them, to be specific—our mind's eye
envisages some of the numerous cloudy periods
that the industry has passed through, each time
emerging stronger and with the outlook brighter
than ever before.
We reiTiember a lot of things about the early
days of this industry as it coursed through the
years, from its small beginnings as a peep-show
curiosity to its peaks of magnitude; from its
infancy to its maturity; from the limited sphere
of its operations to its globe-encircling strides.
None of these steps of progress was attained or
held onto easily, without some faltering here
and there, without mistakes that were costly or
temporary setbacks. Successes were many, but
often fleeting. Always there was a new obstacle
to overcome. Always it was necessary to blaze
new trails to discover new means for successful
adventures. And always the need was met with
the effort that led to a new turning point in
the road—and to new horizons.
That is one of the great compensating factors
of this business, in addition to the profits it may
bring. It is adventuresome, stimulating and
inspiring. Nothing goes on for long with tranquility
and quietude. It is ever a business that
keeps one on his toes and that, in turn, is what
keeps one in the running.
Not alone those who have spent 40 or more
years in this business, but even those who have
been in it only a short time, are held to it
by its fascination. That is why so many stick
to it through thick and thin, putting up with
trials and tribulations that they would not long
countenance in any other enterprise. And why
so many, who have found the going in recent
times very hard to bear, are desperately hanging
on. They want to remain a part of this
business as long as possible.
The past decades have been eventful, to say
the least. They serve as foundations to build
on. With some repairing they can be strengthened,
but new building, new ideas are essential
to future industry growth.
What about that future? What course is there
left to take? What new trends will develop or
be developed? Will present trends, particularly
those that have been unsatisfying or considered
inimical to the industry's well-being, continue?
Will the old orders and patterns of operations
be restored? Each of these questions has an
answer and, whether or not it is what each
individual or group wants it to be, the collective
industry will continue far into the future with
new marks of progress, new avenues of profit.
Some signs of what is to come already are beginning
to take shape. Soine plans, long in the
blueprint stage, are scheduled for early development
and implementation.
It was with an eye to the future that the
editorial content of this issue was planned. Looking
forward, except for a glance at highlights
of the past for their interest and whatever
guidance value they inight serve, we asked
qualified industry executives to tell us what
they could foresee for the industry's future. All
branches of the business are covered — production,
distribution, exhibition and related phases
of each. And, throughout these views, it is significant
that a note of confidence prevails.
Confidence was the key to the success of the
industry's pioneers and builders that enabled
the motion picture to grow into the world's
greatest mass entertainment form. To be sure,
many obstacles were encountered, including new
forms of competition. But, with courage, foresight,
imagination, initiative and a venturesome
spirit, they builded this business from a handful
of storeroom nickelodeons to thousands of edifices
of beauty and magnitude.
After 40 years of publishing BoxOFFiCE, it
apparent that we have had an abiding confidence
in this business. That same confidence continues
as we move into a new decade with a feeling
that there are no bounds for this industry's opportunities
and progress, especially if the various
segments will extend themselves in working together,
and through increasing evidences of understanding
cooperation.
On this occasion of marking our 40th anniversary,
we take pride in expressing our appreciation
for the congratulatory messages and
good wishes of the friends the years and our
life's work have brought us. We are grateful,
too, for the cooperation they have given us along
the wav, which has been most heartening and
helpful to our progress.
This is, indeed, a wonderful business—and it
always will be!
is
\Je^ /yiyUt^yyr^

16
J
FOX STEPS UP I960 RELEASES;
27 SCHEDULED JULY-DECEMBER
Year's Total to Reach 50;
'Abundance' of Product,
Sales Chief Reports
NEW YORK—Coincident with the dehvery
or near-completion of all its feature
releases for
MARKETS ARE SURVEYED
The three field executives who met with
homeoffice personnel are managers Clayton
G. Pantages of Albany. William B.
Williams of Dallas and Gordon Lightstone
of St. John. New Brunswick, personal
representative of Norris during the
campaign. They have been surveying the
U. S. and Canadian market.
Norris told the meeting that the time
had come when exhibitor cries for product
must be heeded, but added that their complaints
do not apply in the case of his
company. He said that "never before had
20th-Fox released more commercially produced
features or supported them as well
promotionally."
"By the end of this year," Norris said,
"this company will have released 50 features
of which 27 will have been made
playable between the beginning of July
and the end of December. Into this quarter
of 1960 we have slotted 16 attractions,
more than one a week, to meet all boxofflce
requirements. Included in the 16 are
at least eight blockbusters representing a
production cost of more than $18,000,000.
In the final quarter of the year we will
release 11 features, including five blockbusters.
TO PROVIDE AMPLE PRODUCT
"Hence, any cry that an exhibitor lacks
product to continuously operate lacks substantiation
insofar as 20th-Fox is concerned.
We will continue to provide ample
product, week in and week out, for every
type of theatre."
Norris said there are already before the
cameras a record number of multimilliondollar
attractions for next year's release,
and that the reports on the domestic market
turned in by Pantages, Williams and
Llghtstone are heartening.
"This company." he continued, "has
been dedicated by our exhibition-conscious
president. Spyros Skouras. to a continuing
policy of providing ample week-to-
Robert Goldstein Named Acting Head
Of Production at 20th-Fox Studios
HOLLYWOOD—Robert Goldstein, head
of 20th Century-Fox's European operations,
last Saturday 1 was named acting
1
this year, 20th Century-Pox
has started production head of the studio by president
an '•all-out sales Spyros Skouras. filling the vacancy caused
drive to meet the by the sudden passing of Buddy Adler. In
challenge of abundance."
The state-
the appointment was "on a temjwrary
making the announcement. Skouras said
ment was made basis" for an "Interim period." leaving the
Tuesday (19) by way open to any number of changes and
Glenn Norris, general
sales manager, ly discussed throughout the film capital.
speculations that have already been open-
following a meeting Skouras assembled 93 department heads,
with branch and homeoffice executives, producers and directors
at the studio commissary to dis-
Glenn Norris homeoffice executives.
He said that cuss the immediate production picture
so far as his company was concerned, no at the studio. He paid tribute to Buddy
product shortage existed.
Adler. calling his death "a grievous loss to
20th Century-Fox and to me."
Goldstein's position would find him acting
as a coordinator for semi -autonomous
producers who are to be given a free hand
after the approval of budgets on their
pictures. Skouras labeled one of his reasons
for selecting Goldstein was because of
the International Importance of the film
market. "We must make films for the world
market." he said, "and Goldstein has done
a great Job In England."
The new production head spoke briefly,
as did vice-president Joseph H. Moskowltz;
Lew Schreiber, executive manager
in charge of studio operations: Sid Rogell,
executive production manager: David
Brown, executive studio story editor: Harry
Brand, studio publicity director: Milton
Pickman, In charge of packaging. Jack
Codd, studio treasurer: Fred Metzler,
Murray Silverstone, Sandy Meisner, Bob
Lippert and Peter Levathes.
Schreiber, meanwhile, has been set to
fill Goldstein's London shoes temporarily.
week product for every type or size of
theatre. We know exhibitors will give
material demonstration of their endorsement
of the pursuance of this increased
supply policy. While our 'challenge of
abundance' campaign is the assignment
of every member of the sales staff, its
success carries a significant responsibility
for exhibitors as well.
"This drive is being inaugurated to
dramatize In the market the fact that
there Is absolutely no thread of truth In
any cry from exhibition that operations
are hampered by a lack of sufficient
screen product. The statement insofar as
this company is concerned, I want to emphasize,
is based on indisputable fact."
Norris and his three representatives left
after the meeting for Hollywood to see
the Marilyn Monroe starrer, "Let's Make
Love," and for talks with Robert Goldstein,
new acting studio chief.
ROBERT GOLDSTEIN
Goldstein has been with 20th-Pox since
1940 when he joined the company's talent
department in New York. Earlier he had
been a successful producer and radio programmer.
He became New York representative
for Universal in 1942 and in
1950 was brought to Hollywood by that;
studio as assistant to president Leo Spitz.
He later made pictures for United Artists,
in conjunction with his late brother, Leonard,
and made eight films In London for
various companies between 1953 and 1955.
Five years ago he joined 20th-Pox as head
of production there. Additionally, he still
retains an interest in the Cleveland Indians
which he acquired in 1946.
Jerry Wald Plans to Boost
Picture Output for Fox
HOLLYWOOD—Jerry Wald, who will
work with Spyros Skouras, 20th-Fox head,
and Robert Goldstein, new studio head, on
plans for expansion of Jerry Wald Pro-'
ductions, took the initial step toward expansion
by opening discussion with George
Stevens jr. to join JWP as a producer.
Wald expects to Increase his 20th-Fox
deal from four films a year to 12 annually.
He reportedly will sign three associates to
produce some of the pictures, with himself
as executive producer.
As a further step in expansion of his independent
setup, Wald has taken "High
Wind in Jamaica" off the 20th-Fox shelf
and will add the Richard Hughes novel tc
his already announced "Return to Peyton
Place," "Let It Come Down" and "Wild Is
the Country."
8
BOXOFFICE July 25, 196(

i
I HOLLYWOOD
I
:
for
'
!
director
I
^ David
!
headed
I
Houser's
j
u
Crescent Puts $50,000
In'o Production Fund
NEW YORK—The production plans of
the American Congress of Exhibitors,
"I am taking the liberty of copying this
letter to the other four exhibitor companies
who have shown the way and along
with you are rendering a great service for
the benefit of us all. The approach you
have taken in this matter is most impressive
to an ex-bank president with
only three months' experience in the movie
business."
George Stevens PR Post
Goes to Mervyn Houser
— Mervyn Houser has
been appointed director of public relations
the George Stevens company, independent
production company of producer-
George Stevens. Houser has held
many important posts in the industry,
(having served as director of advertising
and publicity for the Samuel Goldwyn and
O. Selznick organization. He also
the studio publicity and advertising
department at RKO when that company
was operated as a subsidiary of General
Tire and Rubber Co.
first assignment for Stevens
:will be to work with 20th Century-Fox adpublicity
executives in planning the overall
campaign for "The Greatest Story
.Ever Told," which Stevens is to produce
[for 20th-Pox release.
Shirley MacLaine Stars
In Will Rogers Trailer
NEW YORK—Shirley MacLaine has lent
'her charm to this year's fund-raising
jtrailer for the Will Rogers Memorial Hospital.
She has contributed her appearance
jand the narration to the trailer as a servjice
to the industry. The result has not only
.unusual charm but a strikingly unusual
^informal appeal.
All the hospital scenes in the trailer are
;actual hospital shots, it is noted by A.
Montague, president of the hospital. They
jshow the friendly character of this "most
extraordinary hospital."
i^OXOFFICE :: July 25, 1960
Oscar Goes Commercial Again
which have been backed by contributions
of $2,000,000 from the five major circuits
and $1,000,000 from independents, now
have an additional $50,000 with which to
finance picture-making,
A subscription for that amount has
been received from D. R. Buttrey, president
of the Crescent Amusement Co. of
Nashville, accompanied by an enthusiastic
letter thanking Eugene Picker, president
of Loew's Theatres, for his "helpfulness in
clarifying the understanding of Bob Hosse
and myself about the exhibitors' effort in
the production field."
The letter continued:
"We enthusiastically enclose our check
along with four copies of the escrow
agreement and corporate resolutions to be
closed with Chemical Bank New York
Trust Co. as you see fit. If there is any
way in which we can be helpful in finalizing
this most important effort, please up the difference in cost.
feel free to let us hear from you.
Industry Sponsorship
Of Telecast Is Ended
HOLL"5rWOOD—The motion picture industry
has given up sponsorship of the
Academy Awards telecast, and effective
with next year's show, the pro?;ram will
revert to commercial backing.
B. B. Kahane, president of the Academy
of Motion Picture Arts and Sciences, announced
this week that he had been notified
by Eric A. Johnston, president of the
Motion Picture Ass'n of America, that the
major film companies had decided not to
renew sponsorship of the 90-minute program.
So far as the Motion Picture Ass'n of
America was concerned, its decision to end
sponsorship was reached after some members
refused to approve and other more
willing members felt they should not make
The MPAA permitted
the Academy of Motion Picture Arts
and Sciences to announce the cancellation
as a coui'tesy rather than have the
Academy perhaps learn it secondhand.
Last April's Oscar program completed a
six-year pact the Academy had with NBC,
and Kahane has confirmed that he already
has had huddles with CBS and ABC,
as well as NBC on a new contract. The
Academy will select one of the three networks
and the network will submit a sponsor.
If the Academy approves the sponsor,
sales approach and his product—and if
all expenses are met—a deal will be concluded,
according to Kahane.
The Academy head termed it "unfortunate"
that the motion picture industry
itself is dropping sponsorship. "It is regrettable,"
Kahane declared, "that our
Papers Fail
to Answer
Paul Lazarus Charges
New York—The constructive criticism
of newspaper advertising and
editorial policies voiced by Paul N.
Lazarus jr., Columbia vice-president,
in San Francisco had not evoked any
response from newspaper executives
as the weekend neared. Business publications
in that field duly reported
Lazarus' talk but made no comni°nt.
A spokesman for Editor & Publisher,
which carries motion picture institutional
advertising, said no comment
was being sought and doubted if any
would be offered.
"One of the most candid, well
planned and comprehensive reports on
the movie industry's general displeasure
with newspaper cooperation" was
the way the current bulletin of Theatre
Owners of America described the
speech.
The bulletin applauded the statement
that said, in effect, that unless
newspapers become more cooperative,
they will lose a large part of the
motion picture advertising dollar to
radio and television.
Exhibitors Regret Action
On Oscar Award Show
New York—Without exception, leading
exhibitors here regretted the
abandonment of industry sponsorship
of the Academy Awards show in favor
of commercial sponsorship. All stressed
its public relations importance to the
industry and believed that the interspersing
of commercial announcements
would do much to lessen the effect.
In other words, the commercials would
be selling a product that had nothin?
to do with motion pictures, they said.
It was noted that while there has
been some criticism of the shows under
industry sponsorship, this year's showwas
seen by the greatest audience in
TV history, and a steady improvement
in the presentations had been anticipated.
show—which consistently enjoys the largest
worldwide audience of any comparable
program—will not continue to be
sponsored by the industry."
No Film Dmnping to TV,
TOA Bulletin Predicts
NEW YORK—While any sales to television
are discouraging news for exhibitors,
the best available information indicates
that the Warner Bros, and Columbia packages
will contain few topgrade features,
that the films will be relatively small in
number and that the best films will be
retained for theatrical rerelease.
That is the present view of Theatre
Owners of America as expressed in the
July 15 issue of its semi-monthly bulletin.
"There are no prospects," it says, "of
?ny large-scale dumping such as was so
disastrous to both exhibitors and the film
companies about five years ago. We have
every reason to believe that while the film
companies are anxious for the extra revnue
from such sales, they will release the
films to TV on a limited and controlled
basis so as to minimize the effect upon
th"-^trical grosses of current releases."
Levine's 'Hot Wind Blows'
To Be Distributed by MGM
NEW YORK—Joseph E. Levine's Embassy
presentation of "Where the Hot Wind
Blows." starring Gina LoUobrigida and
Yves Montand. will be distributed by MGM
throughout the U. S. and Canada in November
1960. The Italian-made picture,
written and directed by Jules Dassin, also
stars Melina Mercouri, recently named the
"best actress" at the Cannes Film Festival,
and Pierre Brasseur. It is based on Roger
Vailland's novel, "The Law," which was
the picture's title in Europe.

'
'
'Never Take Candy From a Stranger
Rated Good Boxoffice Despite Theme
By FRANK LEYENDECKER
LONDON—The Motion Picture
Production
Code's turn-down of the Hammer
Film "Never Take
Candy Prom a Stranger"
for American
distribution by Columbia
Pictures may
^/
be justified because
of its theme of a
^S psychopathic elderly
man's attacks on little
girls, but the fact
remains that this latest
of the Carreras'
exploitation pictures
Michael Carreras "^^^^ '" England is
powerful fare, filled
with mounting terror and suspense, yet
handled in excellent taste.
In England, the picture had a late
spring opening at the London Pavillion as
a benefit for the local Society for the
Prevention of Cruelty to Children and it
was highly praised by critics and commentators
alike, according to Michael
Carreras. executive producer. In England.
the picture received an X certificate
'meaning for adults only) and the campaign
stressed the slogan "The Trap That
Was Baited With a Sweet!" (The British
title being "Never Takes Sweets From a
Stranger." sweets being the local term for
candy I. There, too. the players headed by
Felix Aylmer. the superb British character
actor recently in Hollywood's "From
the Terrace." Niall MacGinnis. who played
the title role in "Martin Luther." and
Gwen Watford and Patrick Allen, wellknown
in British TV. are familiar to all
English moviegoers.
ITOA Asks All Exhibitors
Back Production by ACE
NEW YORK—Support of the American
Congress of Exhibitors' production plans
as "the only available means of the industry's
saving itself from destruction" is
urged upon all exhibitors by the Independent
Theatre Owners Ass'n. The
pledge of support was contained in a resolution
adopted a week ago at one of the
largest meetings in its history.
Harry Brandt, president, said the plan
offered the last chance exhibitors will have
to "get a reprieve" from going out of business.
The resolution acknowledged a great
debt to ACE for "courage, foresight and
resourcefulness" in combatting "continuous
shrinkage of the production of features."
and for "taking steps to ultimately
cure the situation." It pledged the individual
support of members and urged the
financial support of all exhibitors.
Third Title for MGM Film
LOS ANGELES—"The Angel Wore Red"
is the new name of "Temptation." which
Metro-Goldwyn-Mayer has set for a Labor
Day release. The picture, which stars Ava
Gardner. Dirk Bogarde and Joseph Cotten,
was produced in Italy by Tltanus
Films. Earlier it was "The Pair Bride."
With only Aylmer having e\pn a semblance
of a name to America's class patrons,
the picture's selling campaign in
the U. S. would necessarily have to stress
the sensational theme in order to attract
patrons. But word-of-mouth is certain to
be favorable and the picture would build
in later weeks of its run. making an art
house showing essential. In England, the
reviewers stressed that "Never Take
Sweets" is a picture every parent should
make it a point to see.
Interviewed at a London cocktail party
by the writer. Boxoffice staff reviewer on
vacation. Carreras thought that Hammer
Films' solution would be to have "Never
Take Candy" distributed in the U. S. by
an independent distributor, such as Continental
Distributing or Kingsley International.
Young Carreras and his father. Col.
James Carreras. have been tremendously
successful with their series of British-made
honor films, starting in 1946. Their pictures
have been distributed in the U. S.
by various majors, including Columbia
Pictures. United Artists, Universal-International
and Paramount. Some of their
earlier pictures were: "Curse of Frankenstein."
"Camp on Blood Island" and
"Dracula" while their American releases
during the past year included: "Yesterday's
Enemy." "Stranglers of Bombay." as
w^ell as the forthcoming "Two Faces of
Dr. Jekyll." all for Columbia release: "Ten
Seconds to Hell" and "The Hound of the
Baskervilles." for United Artists: "The
Man Who Could Cheat Death" for Paramount,
and "The Mummy" and the current
"Brides of Dracula" for Universal-
International.
Emanuel Thanks Disney
For V. C. Wishing Well
MGM May Be Only
TV Film Holdout
NEW YORK — Metro-Goldwyn-Mayer
will not release any of its post- 1948 pictures
to television for at least two years
and perhaps never, according to top executives.
Joseph R. Vogel. president, indicated
that policy at his recent press conference
and it has been echoed by others.
If MGM holds the line, it may be the
only company which will not make its
newer product available to the home
screens. The recent Warner Bros, deal,
whereby 110 features will go to television
via Creative Telefilms & Artists, has broken
the holdout ice and announcement of
similar deals are expected at any time.
According to Volume 4 of the "TV Feature
Film Source Book." published by
Broadcast Information Bureau, 1,985 post-
1948 feature length pictures are available
to television, of which 1.124 are of American
origin. 703 British and 158 in foreign
languages with English dubbing. A total
of 9.200 features, both pre-1948 and post-
1948, are available or in release by 45 film
distributors. Of these, more than 7,500 are
American and more than 1,000 from England,
the two favorite sources for U. S.
and Canadian televising.
It is reported that most of the companies
are earmarking small packages of
features to be released periodically to television,
although official confirmation lias
not been attainable.
Pictures for Adults Lead
In July FEBNO Listings
NEW YORK — Pictures with adult
themes predominate among the 17 reviewed
in the July issue of the Green
Sheet, publication of the Film Estimate
Board of National Organizations, which
has a wide distribution among civic groups.
The reviewers give that designation to
nine of the pictures. Only two are rated
family entertainment.
PHILADELPHIA—Formal acknowledgement
of his "wonderful gesture" in offer-
Quiet Flows the Don" (UA). "The Apart-
The so-called adult pictures are "And
ing to establish a permanent 'Variety Club ment" lUAi. "Crack in the Mirror" (20th-
Wishing Well in Disneyland, was made to Fox), "Macumba Love" (UA>, "The Music
Walt Disney by International Chief Barker Box Kid" (UA1, "The Rat Race" (Para).'
Edward Emanuel. The 'Variety head advised
Disney that he expressed the grati-
"The Subterraneans" (MGMi. The family
"Strangers When We Meet" (CoD and
tude of 10.000 barkers from all parts of pictures are "Stop! Look! and Lauah!"
the world, and that the Disney offer was (Col) and "Twelve to the Moon" (Col'.
greeted with great enthusiasm when announced
at the recent convention.
mature young people. They are "Head of
Five pictures are rated for adults and
Emanuel also advised Disney that he a Tyrant" (U-D, "The Idiot" (20th-Fox).
would soon appoint a special committee of "The Leech Woman" (U-D. "Pay or Die"
Variety's leading figures who would coordinate
this "important project." The are rated for adults, mature young people
(AA) and "Wild River" (20th-Fox). Two
Wishing Well is expected to be ready in and young people. They are "Noose for a
December and it will be ceremoniously Gunman" (UA» and "The Story of Ruth"
launched. Emanuel stated. The thousands (20th-Fox).
who visit the famed California attraction
are not only expected to contribute
substantially to 'Variety heart projects,
Buster Keaton to Reissue
but. as Disney stated in his original offer
to Variety, "it will serve as a permanent Silent Shorts, Features
reminder to millions of the wonderful LOS ANGELES—Buster Keaton Intends
work being done by Variety Clubs everywhere
in behalf of children."
features which he acquired recently. He is
to reissue several of his silent shorts and
Emanuel also thanked his predecessor. adding music and sound effects for theatrical
distribution, planning to release
George Eby. and John Harris, founder of
Variety Clubs, for their efforts in suggesting
the project initially to Disney. shorts to make them of feature
the features in their entirety, packaging
length.
10
BOXOFFICE July 25. 1960
J

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standingly
'
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to
I
;
and
I
—
—
ACCEPTS BERLIN AWARD — On
behalf of Fredric March, producerdirector
Stanley Kramer accepts the
Silver Bear "best actor" award, voted
to March by the ll-member international
jury at the Berlin Film Festival,
for his performance in "Inherit the
Wind," United Artists release. Jury
chairman Harold Lloyd makes the
presentation. "Inherit the Wind" also
received the coveted Youth Festival
Award at the Berlin event.
Report New Memberships
In Paramount Honor Club
NEW YORK—The latest annual addi-
I
tions to the Paramount 100 Per Cent Club,
which consists of members of the distribution
branch who have performed outduring
the preceding 12
months, have been reported by George
Weltner, vice-president in charge of world
sales, as follows:
Lillian M. Ahearn, booker, Cincinnati:
Joseph L. Benedick, salesman, St. Louis;
James R. Broiles, head booker, Dallas;
Harlan E. Brunt, head booker, Los Angeles;
Matthew F. Donohue, salesman,
Milwaukee: Max Factor, sales manager,
Los Angeles; Robert L. Hames, salesman,
Charlotte; Charles W. Howell, head booker,
Atlanta; Richard A. Magan, head
i booker. New York; Robert J. Moore, head
(booker, Boston: John J. Serfustino, sales-
;man, Buffalo, and John C. Stock, booker,
Milwaukee.
Broiles, Brunt, Factor, Hames, Howell,
Magan, Moore, Serfustino and Stock have
been members in previous years.
Roskin Joins 'Misfits'
NEW YORK—Sheldon Roskin has been
made unit publicist for "The Misfits,"
which has just gone into production at
Reno. The announcement was made by
Bui-t Sloane, United Artists publicity manager.
Roskin recently was associated with
Hecht-Hill-Lancaster and Bernard M.
Kamber. He entered the industry in 1946
as a member of the Columbia publicity
staff.
'Rachel Cade' Retitled
NEW YORK—Warner Bros, has given
the new title of "The Sins of Rachel Cade"
"Rachel Cade," which Henry Blanke
produced and Gordon Douglas directed
jand stars Angle Dickinson, Peter Pinch
Roger Moore.
jBOXOFFICE :: July 25, 1960
A Report on the 'Selective' Theotre
Art Theatres Undergoing Changes
In Looks and Program Policies
By SUMNER SMITH
NEW YORK—Current remodeling of
the Trans-Lux 85th Street Theatre to give
it the Parisian look, complete even with a
cafe serving wines and liqueurs, illustrates
changes that are going on in the art theatre
field.
Another illustration is the new fashion
of having twin premieres and runs of exceptional
pictures, one at a Broadway
house and the other at an art house.
Still another is the booking of American
pictures by the arts where formerly it
was considered commercially practicaland
that had something to do with snob
appeal—to present foreign films as containing
elements of entertainment not
found in Hollywood creations.
U. S. FILMS ALSO QUALIFY
And, still in the realm of change and
progress, there is now the insistence on
playing down the designation of the theatres
as art houses and calling them "selective"
theatres because, with American
pictures now qualifying as their kind of
entertainment, they draw their product
from all over the world.
Nowadays art can come out of Hollywood
as well as Europe. Witness the terrific
run of "Gigi" and one realizes that it
isn't a gal named Bardot who alone brings
in the shekels. On the other hand, film
men say, watch those Swedish producers.
They're coming to the fore now.
The art or selective theatre continues
to pride itself on drawing the most intelligent
audiences. That being so, little
language barrier remains. It is said to be
true that audiences in all first-run selective
theatres in key cities find fault with
dubbing as unconvincing and insist on the
original language with subtitles. Critics
also are prone to rap dubbing. That is
resorted to when a film goes into general
release.
Hollywood now has a fresh chance to
make inroads on the selective theatre
programming. Competition from abroad is
running into self-created difficulties. It is
said that foreign films nowadays aren't
averaging as high as in the past. Prices
for them have gone skyward with foreign
producers thinking of the American market
in tenns of millions instead of thousands
of dollars.
"BAD ONES" BEING OFFERED
Furthermore, where distributors originally
got only the cream of the crop from
abroad, now everybody over there is frantically
offering what one importer the
other day called "an awful lot of bad
ones." And since some of them are being
bought for exhibition over here, the foreign
market here could be hurt both by
the men who made the pictures and the
men who lug them across the Atlantic or
Pacific. So it is possible that selective
theatres may have to look more and more
to Hollywood for pictures to serve up with
their coffee.
The selective theatre has come a long
way since Ira Kaplan opened the Fifth
Avenue Playhouse in 1935 in what was
then an office building. Then Martin Lewis
took over and eventually Sam Baker of
Sam Baker and Associates, who operates
the 72nd Street Playhouse here and books
for coast and Boston selective theatres.
Baker operated the Fifth Avenue for ten
years after 1942. It now houses four penthouses
upstairs.
Other pioneers in the field were the 55th
Street Playhouse and the World Theatre.
Like Topsy, the art movement was born
and "just grew." The original films were
German and French. There was no acceptance
of English films. Oldtimers
nostalgically recall the French "Baker's
Wife" and the German operetta, "Two
Hearts in Three-Quarter Time." an outstanding
hit which ran over a year.
Then there were "The Blue Angel" with
Marlene Dietrich and German films with
Alia Nazimova. The French aided the new
vogue with films by Rene Clair and Jean
Renoir such as "Streets of Paris," Jean
Cocteau's "The Blood of a Poet" and Von
Stroheim's "Grand Illusion."
ITALIANS HELPED VOGUE
The Italians supplied few art films until
after the war when the English also began
entering a wedge with specialized films.
After the first three theatres came the
Little Carnegie, which played mostly
English films, and the Sutton. The World
went in for Italian pictures with "Open
City," "Paisan," "Shoe Shine" and "Bicycle
Thief." They helped the vogue along
as did J. Arthur Rank pictures at the
Sutton and Carnegie. They also inspired
others now active to change from newsreels.
Sam Baker, who is responsible for a lot
of the ground in this story, maintains that
the old art films did not stress sex but
relied on good story ideas and fine acting
and direction. Sex reared its ugly head
only recently, he avers. He claims also
special qualities for foreign directors
Clair, Divivier, Rossellini. De Sica. Carol
Reed, Powell and Pressburger. Alex Korda
and the Boulting brothers. Hitchcock got
his start with "39 Steps."
Every time a person sticks a fresh ribbon
in his typewriter and starts recalling
the old days, someone else whangs his
portable to point out errors and omissions.
On that sad and resigned note this rather
sketchy tale of a tiny industrial comer of
the whole spreading motion picture industiT
ends. Let the chips fall.
New WB Post for Brumberg
NEW YORK—William W. Brum'oerg has
been named to the new post of western
exploitation and cooperative advertising
director of Warner Bros, by Richard Lederer,
advertising? and publicity director. He
will headquarter at the Los Angeles exchange
and work in association with Grover
Livingston, divisional sales manager.
Brumberg has been w-ith Warner Bros, for
many years. His territory includes the exchange
areas of Los Angeles. San Francisco,
Portland, Seattle. Denver and Salt Lake
City.
11

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Public Relations Man
May Replace Myers
NEW YORK—A replacement for Abram
P. Myers as board chairman and general
counsel of Allied States Ass'n may be bypassed
in favor of a man who would serve
as a public relations administrator and
executive secretary. Myers resigned two
weeks ago after 31 years with the organization.
At the Chicago board of directors meeting
next month, it is reported that the
board will seek to retain Myers as a
consultant and counsel, but not as a general
counsel on a full-time basis. He would
handle matters that require legal experience
but would not be called upon for
administrative duties. It is doubtful that
the association would continue to maintain
the present Washington headquarters,
but probably would open an office for
a public relations official and liaison.
For several years. Allied has been mulling
the retention of an industry trade
relations executive whose duties would be
similar to those of Albert Floersheimer.
who is public relations director for Theatre
Owners of America. This decision may
be reached at the Chicago meeting which
will be held at the Blackstone Hotel.
Whether Myers will continue an active
role with the association until a new format
has been adopted is not known at
this time and the matter probably will not
be resolved until the directors go into
session.
It is reported that Allied will adopt an
expansion program, establishing new units,
and will seek the return of two units which
withdrew earlier this year: namely. Allied
Motion Picture Theatre Owners of Western
Pennsylvania and Independent Theatre
Owners of New England.
A report that Seymour Simon, a Chicago
lawyer, was being considered as a
successor to Myers appears to be premature,
if it has any substance at all. It is
understood, however, that he is being
favored by some midwest exhibitors.
Desilu Planning to Make
Three Features Yearly
HOLLYWOOD — Desilu Productions,
Inc., is making plans for two or three theatrical
features annually, to be filmed at
the Desilu studios here during the threemonth
period when there is a slackening
of television production. Desi Amaz, Desilu
president, made this announcement at
the company's second annual public
shareholders meeting Tuesday il9i. Negotiations
for distribution were reported
under way with United Artists.
$259,874 'Gantry' Gross
In 9 U. S. Engagements
NEW YORK— Nine domestic engagements
of "Elmer Gantry" have grossed
$259,874. according to William J. Heineman.
United Ai-tists vice-president. The
total was reached in one week in seven of
nine situations and two and three weeks in
the others.
'Make Way for Tomorrow'
TOA Convention Theme
NEW YORK—Theatre Owners of
America has selected "Make Way for
Tomorrow" as its theme for the annual
convention to be held September
13-16 at the Ambassador Hotel.
Albert Pickus. TOA president, said
the theme was chosen "because it suggests
upbeat, hope, ingenuity, imagination
and practical planning" and
the-
"connotes the forward look of all
atre owners and will dominate all
sessions of the four-day national
meeting."
Pickus said the theme also would be
particularly appropriate for the motion
picture industry tradeshow. which
will be held in conjunction with the
convention under joint sponsorship of
TOA. Theatre Equipment and Manufacturers
Ass'n and Theatre Equipment
Dealers Ass'n. The show, he
said, will feature the latest developments
in theatre and concessions
equipment, supplies and product.
Meanwhile, reservations for the
convention are running 50 per cent
ahead of the corresponding period
a year ago when the convention was
held in Chicago, according to Joseph
Alterman, administrative secretary.
NTA Sales Headquarters
Will Move Back to N.Y.
NEW YORK—National Telefilm Associates
will move its sales headquarters
from the coast to this city during the
autumn, according to Ely A. Landau,
board chairman. Other divisions will also
headquarter here, including sales service,
promotion, publicity and advertising. All
sales activities will continue to be directed
by Oliver A. Unger. president.
Regional sales offices will be maintained
in other centers. Berne Tabakin, vice-president
in charge of coast sales, will remain
in Beverly Hills. E. Jonny Graff, vicepresident
of eastern sales, will remain in
New York as head of that regional office,
and Marvin Lowe will continue in charge
in Chicago.
Columbia Plans Global
Conference on 'Pepe'
HOLLYWOOD—Heads of Columbia's
worldwide organization will hold a tw-oday
meeting here starting Wednesday i27i
to plan global sales and promotion of
"Pepe." Cantinflas. the star, accompanied
by Jacques Gelman. the associate producer,
will attend. The homeofficp d°le">it'on will
be headed by A. Schneider, president.
Samuel Briskin. head of production, and
M. J. Frankovich. head of Columbia's
European operations.
Soviet Film Notables
Visit U.S. for Fox
NEW YORK—Ivan Pyriev. producerdirector
of the Soviet film. "The Idiot,"
which 20th Century-Fox is distributing In
the U. S. under the cultural exchange program
between the U. S. and Russia, Is
enthusiastic about the American pictures
he has seen (he mentioned "Marty." "The
Apartment" and the works of Stanley
Kramer and John Ford as being outstanding!
but he cannot understand why the
Russian pictures already shown here, such
as "The Cranes Are Flying" and "And
Quiet Flows the Don," should have such a
limited showing wuth only three or four
prints made on each for the U. S. He mentioned
that both "Marty" and "The Great
Cai-uso." both part of the exchange deal,
were shown throughout Russia with ISO
prints made on each.
Pyriev. who was guest of honor with
Yuri Yakovlev and Yulia Borisova. st

CALENDARsEEVENTS

has
^Mfcvw>d ^cf^

HIGHLIGHTING THE
PUT
EVALUATING THE
LOOKING TO THE
FITIIRE

Motion Picture Associatiok
OF America, Inc.
28 West 44 Strbbt,
New York 36. N.Y.
OFFICX OF
ERIC JOHNSTON, PRESIDENT
RESOLOTICW
Whereas, I96O is the 40th Azmlveraary year of Ben Shlyen*8 f

I
In
i
These
! New
^
';
The
i This
i
When I Dipped
Into the Future
Far As Humau Eye Could See...'
!y ERIC A. JOHNSTON
'resident. Motion Picture Ass'n of America
HAT does the coming decade promise for the American
motion picture? Let us look into the future as far as
human eye can see.
exhibition, many signs are already on the horizon that
|iay foretell coming events. Each year scores of theatremen
ixpress their confidence in the future of our industry by
livesting substantial sums in new theatre projects.
pioneers of the Sixties are thinking about the molon
picture theatre of the future as part of a "community
Intertainment center." The motion picture house of the future
i;
likely to be combined with a restaurant, a bowling alley, a
llayground and nursery and other facilities for entertainment
ii order to gain a larger share of the leisure-time dollars of
jie population that lives within convenient driving distance. It
pes without saying that suitable free parking space will be
[rovided for such "entertainment centers"—and two-level parkjig
will be common where land is at a premium.
drive-in theatres will be of the year-round all-weather
pe. providing both indoor and outdoor screens serviced by
single projection booth. Complete restaurants will be an
[tegral part of the drive-in of the future. Shopping center
'eatres may find it advantageous to locate in the center of
jirking areas convenient to motorists rather than in the more
kpensive shopping malls.
Theatre interiors will emphasize patron comfort and connience.
The choicest locations may introduce movable arm
airs for improved viewing and greater individual relaxation.
:ie smaller, more intimate theatres in suburban areas will be
|e rule rather than the exception as theatres follow population
isnds to rural non-farm communities outside of the larger
Sties. Theatre locations will be selected only after a complete
|arket survey is made of the potential business in a given area.
The past decade saw greater technical progress in motion
ctures than at any time since the introduction of sound.
It is expected that this progress will continue with more
jeatres converting to 70mm projection for improved picture
jd sound. The present equipment will be made more compact
|th the use of transistorized sound systems and, eventually,
jll be more economical to install, as volume and competition
Uuce prices.
use of tape in its several forms still has not achieved
\i quality of fine color acetate film. Further progress will
•jme without doubt, but the present state of development does
>t yet promise satisfactory replacement with electronic systems.
The future may see a renewed interest in 3-D fihns. requironly
one film carrying a double image with
Ji-'
each customer
living his own glasses.
The outlook for the
j
U. S. motion picture will be as bright
successful as the confidence and business acumen of those
y
i| managerial positions make it.
means that our industry, to gain its fair share of
M entertainment dollar, should adopt the same modern busifl'S
techniques that other branches of American industry have
Alfred
Lard Tennyson
introduced in order to compete successfully- This covers the
entire range of production, distribution and exhibition.
Efficient cost controls should be utilized to bring production
in on time and within set budgets. It has been said that
our industry ie pricing itself out of its own market. Excessively
high negative costs require huge promotional expenses and
high percentage deals to bring back the first cost—before any
profit can bring a high-cost production into the black.
It is recognized that there will always be great risks in
the creative area of films—where we deal with many intangibles—
yet a careful supervision of negative costs would reduce
the losses on non-hits while increasing the profits on hit films.
In distribution, no less than in production, the future will
see the introduction of more modern business methods in the
physical handling of product. A start has been made in centralized
distribution in the U. S. It is expected this will be
continued with greater economies achieved in consolidated inspection,
handling and billing.
With increasing competition each year in the foreign market,
greater distribution economies should be introduced, and
centralized distribution abroad offers a real potential.
The present trend toward the internationalization of U. S.
films is expected to develop further, not only in the use of
foreign locales and foreign stars, but in coproductions with foreign
partners.
The American film industry will continue to look to foreign
markets for a major part of its income, but to do this films
must be truly international in scope. Many of the present highly
populated but economically underdeveloped areas of the world,
such as the Middle East, Southeast Asia and Africa, hold great
potentials for American films. These areas should be carefully
studied with a view to increasing the market for L . S. films.
During the past ten years we have seen changes in subject
matter treated in U. S. films. To bring back the audience to
theatres, our films are presenting a wider range of selective
entertainment. Both the scope and the appeal have been widened.
I see a trend toward more family entertainment, and this
is for solid economic reasons. By family entertainment I do not
necessarily mean films for children—but rather films that can
be enjoyed by family groups.
Thoughtful parents today are selecting with greater care
the film-fare for their children and young teenagers. This is
all to the good. It is a part of parental responsibility.
A high percentage of our total audience is made up of
young people under the age of 20. The industry should never
neglect this all-important segment of the market.
The audience response to such fine family films as "Pollvanna."
"The Adventures of Huckleberry Finn." "A Dog of
Flanders." "Journey to the Center of the Earth." "Visit to a
Small Planet," and "Three Worlds of Gulliver" is a heartwarming
sign.
We must always remember that the success of the film
industry was built on providing entertainment for the whole
family. Family entertainment is still the essential ingredient in
the industry's lasting prosperity.
KXOFFICE July 25, 1960
17

—
!
MISTER BOXOFFICE
By ROBERT F. KLINGENSMITH
40 years under extraordinary pressures . . . mounting each
year . . . in the uorld's most fascinating, ever-changing, knockdown-drag-out
Prince and Pauper industry.
4H0 months consecutively on the job giving the news of the
juhulous globe-circling, lights-up motion picture business, its
genius, innovations, achievements.
2080 weekly editions {plusi completely up-to-date, factual,
forthright, progressive.
Tens of thousands of sections, inserts, stitched pages, inadvance
pressbook materials, special promotions, reliable and
valuable service departments.
This is the achievement of Ben Shlyen, youngster in 1920
who presumed to believe he was capable of publishing a weekly
film industry trade magazine and who succeeded beyond his
dream to reach his goal and. of course, about two score of
years beyond the imaginations of nianv of those to whom he
first told his aspirations: his dedication to serve the trade and
commerce of the motion picture.
40 years of ups and downs, to be sure, climbing to the
top, being sold dow-n the river, endeavoring at all times to
balance intra-industry pressures wliile expounding the merits
and demerits of product and policy . . this show business and
.
many-dimensioned characters.
its
40 years a good guy, hail-fellow-well-met. ihoufiluful employer,
sympathetic friend, gentleman.
40 years—everlastingly on the job for vou—as publisher
and editor-in-chief warding off those who would "use" the
services of his publication, letting those who would attempt such
skulduggery know through the printed page that such prestige
"use"' is impossible.
40 years . . . Can he take it? . . . Yes!
40 years . . . Does he love it? . . . Yes!
Friend of, by and for the industry. Ben Shiyen's first consideration
is the general welfare of this sometimes rewarding,
sometimes not so rewarding business and its allied and accessory
fields . . . experience, imagination, paper and ink, these
are some of his assets and tools—then there's dedication and
courage.
Believing that the boxoffice is the pujse of the motion
picture industry, he named his publication Boxoffice.
No flourishes, never over-written, spelled out for a singlereading
digestion of contents, but there in print for a second
or subsequent look, that's Ben Shiyen's weekly trade magazine.
Whether swimming with or against the tide, and sometimes
in dark, deep waters, he has ahva\s surfaced and reached shore
sometimes with the bends.
The successes and disa])pointments of the industry also are
the successes and disappointments of the chronicler and editor
of the news . . . wear and tear have never been strangers to him.
A half dozen or more depression periods in the "celluloid"
industry and in the trade magazine enter|)risc field were weathered
in the past four decades.
News reporter in good times and bad, he doesn't pretend
to have the answers . . . although he proposes and experiments,
as man does . . . too often bis wise counsel goes unheeded,
niore's the jiity.
Reflecting the image of the industry, Ben conies up smiling
... a fine, friendly smile, loo . . . the expression of a
The dais when the motion picture industry honored Ben
Shlyen on his 30th anniversary os publisher of BOX-
OFFICE. Left to right are Mr. and Mrs. Shlyen, E. C.
Rhoden, who presided; Arthur H. Cole, dean of Kansas
City Filmrow and Henry Wilcoxon, actor-producer.
happy, health) , ()uiet, conscientious, clean-cut business man who
finds joy and satisfaction in the service he renders to the trade.
Annual cost to the subscriber is returned in value each
individual issue of the .52 weekly editions . . . this is by far your
best investment as a member of the motion picture industry . . .
your advertising dollar gets more, too; more b\ far . . . ask
the Audit Bureau of Circulations.
A tribute to MR. BOXOFFICE is in order .
. . this is a
salute from out in the field from one who is close to the business
end. who knows that our publisher friend is well-respected and
honored, having more than met responsibilities to subscribers
and the trade for 40 years.
Ben Shiyen's character is on record, exposed weekly on
these pages which have printed intelligcnllv and |)rudently the
history of the industry.
Best wishes to Ben . . . may he continue to keep his head
above water ... the trade needs him HERE IN THE MIDDLE,
O.N B.\LANCE. as we have come to ex|)ect and a))i)rcciatp.
Wishing him another 40 is certainly too much of a good thiiif:.
but we hope he'll be on the job for many years in the future, for
the motion picture industry has a glorious and interesting future
upcoming.
Reail along with Ben, who in modesty would somewhat
deprecate his 40 years of publication achievement, but acclaim
Boxoffick's 40th amiiversary . . . Boxoffice, the "preferred"
trade magazine which is first with the most of the best ... the
national film weekly with the local impact.
Again, best wishes, Ben
ROBERT F. KLINGENSMITH lias bo.-n I'iiul.uicli .-..rrespoiulent for
BoxoKKicF. since 1927. He is a veteran figure on Filmrow in thai cityij
and lias been writing about motion pictures for more than four decadetnl
18 BOXOFFICE :: July 25, 1960

here come the
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Murder

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CLAUDE
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LAMAS
IRWIN ALLEN
Cinemascope
COLOR by DE LUXE
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PRODUCED and DIRECTED t, IRWIN ALLEN
SCREENPLAY by IRWIN ALLEN .ni CHARLES BENNETT

W^^ D. H. LAWRENCE'S 'W^ W
Smsmdimm
CINemaScOPE
, TREVOR HOWARD DEAN STOCKWELL WENDY • HILLER MARY • • ORE
HEATHER SEARS %iM by jack Cardiff -Scteenplay by GAVIN LAMBERTandT.E.B.CLARKE

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filNGGiiO^.
Bing's a campus queen... (honest...!J .^^
. ^.,- He's singin' up a storm in a dorm!
1UESD/VWE
The new teen-age crush!
^flCOlEMAUREf
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She teaches Bing a thing . . . (ond what things
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ALAN DON DAN
LiDD/MURRAY/O'HERUHY
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MARILYN MONROE
WES MONTAND
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JERRY WALD S production
LETS MAKE LOVE
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Co-starring
TONY RANDALL 'FRANKIE VAUGHN
Written for
tlie screen by
NORMAN KRASNA •= HAL KANTER
by
utUKu L UUlxUK CINEn/iaScopE COLOR by DE LUXE

SUSAN Humm
hAMES MASON miE NEmHH
Produced by
LESLIE STEVENS and STANLEY COLBERT
D.ec,edbv WALTER LANG
From the Broadway comedy hit by Leslie Stevens
QNemaScoPE
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Produced and Directed by HENRY HATHAWAY
Onen/iaScooE color by DE LUXE

. .
.
and
20th
will
keep
rolling
'60 and '61

CONGRATULATIONS ON YOUR 40tb ANNIVERSARY
AS80CZASZD PBODUCEBS, lae.
World Wide Distribution by 20th Century-Fox
NOW IN RELEASE
A DOG OF FLANDERS
(Color)
DAVID LADD—DONALD CRISP—THEODORE BIKEL
FIVE GATES TO HELL
DOLORES MICHAELS—PATRICIA OWENS-NEVILLE BRAND
OREGON TRAIL
(Color)
FRED MACMURRAY—WILLIAM BISHOP
THE ROOKIE
TOMMY NOONAN—PETE MARSHALL
THE 3rd VOICE
EDMUND O'BRIEN—JULIE LONDON—LARAINE DAY
MURDER, INC.
STUART WHITMAN—MAY BRITT—PETER FALK—DAVID STEWART
COMPLETED-READY FOR RELEASE
YOUNG JESSE JAMES
RAY STRICKLYN—WILLARD PARKER—MERRY ANDERS
DESIRE IN THE DUST
RAYMOND BURR—MARTHA HYER—JOAN BENNETT
FRECKLES
(Color)
MARTIN WEST—CAROL CHRISTENSON
WALK TALL
(Color)
WILLARD PARKER—JOYCE MEADOWS—KENT TAYLOR
IN PRODUCTION
SQUAD CAR
SECRET OF THE PURPLE REEFS (Color)
|)XOFFICE :: July 25. 1960
31

'
,
THE IIVDUSTflY MUST UOTTE
. . . Td Solve Its Problems
By SPYROS P. SKOURAS
President, 20ih Century-Fox
THERE
can be little doubt that the
next two decades will see even more
revolutionary changes in our industry
than have come about in the last 20 years.
As a matter of course, the patterns of
production, distribution and exhibition will
be forced to alter to accommodate the
needs and practices of the Sixties and
Seventies.
While our dominant posture must be
one of confidence, it will take all the
courage and ability that we and our successors
can muster to cope with the problems
of the coming years.
It will also take a good deal more foresightedness
than we as an industry have
traditionally exhibited in the past. For
what we do now can help shape the picture
of things to come in the motion picture
industry. And unless we look ahead
and try to plan now for the emergencies
that will surely be upon us before too
many years roll by, then many of us are
in for difficult times.
Later will be too late. We must try now
to anticipate and prepare solutions for
the probable and inevitable problems that
will confront us.
Turn Liabilities Into Assets
During the next 20 years, television,
which has already effected considerable
alteration in the economy of our business.
will conceivably present the structure of
our business with even greater perils.
It is an absolute necessity for all elements
of the industry to unite now and
deal with these looming dangers in the
mature and intelligent fashion that alone
can turn the possible liabilities into assured
assets.
Foremost among the potentially dangerous
elements referred to above is pay
television, of course. Whether we like it
or not. It is a fact that we must sooner or
later face.
I believe that we will all be better
we take a position on it sooner—and
off
if
that includes exhibition in all its aspects.
Of course, various production and distribution
sources w-ithin the industry are
already heavily committed to toll TV in
one way or another. But, unless all efforts
are fused into each other and the industry
approach' J the problem with a united
front, the re.s ,;t.s can be disastrous for
the economic si. dure of the motion picture
enterprise as e now know it.
Runaway, unrestr; 3ted toll TV can wreck
SPYROS P. SKOURAS
theatrical exhibition as presently constituted.
Only legal limitations on the
showing of new featui-e films via pay television
systems—a five to seven-year waiting
period would be desirable—can save
our industry, especially the theatre end
of it. This would apply to feature films,
made anywhere in the world, that are
presented here.
Make no mistake about it: only a truly
united industry will be able to effect the
necessary influence on federal and state
legislative bodies that will provide the laws
required.
Should exhibition be irreparably damaged
by pay TV, production-distribution
would also be changed in dire and radical
ways.
Only through early—no, immediate—
and unified action, will toll TV be harnessed.
Local restrictive efforts, such as
those planned by Connecticut theatremen
to combat the proposed experiment in pay
TV to emanate from Hartford, show an
admirable alertness and aggressiveness.
Must Be
Nationwide
But such efforts are doomed to failure
unless they are nationwide in scope,
backed by the full weight of the entire
industry, on both federal and state levels.
And remember this: any innovation that
results in the decline of the American
motion picture thereby seriously impairs
the value of the American film as a worldwide
instrument that enlightens while it
entertains—and sells the American way of
life to the entire world.
On the other hand, other adaptations
of television may develop so as to strengthen
the position of theatres during the
next score of years. Large-screen theatre
television, long in the laboratories, will
certainly become a reality. Our own Eidophor
system may well be the definitive
method of bringing large-screen theatrical
TV to the cinemas of the nation.
General Electric in this country and
Philips abroad, are jointly working on the
problem of making Eidophor commercially
feasible, at the present time.
Once Eidophor or a similar system of
large-screen television begins to operate,
it will provide theatres with an extra
,
dimension of presentation, another weapon
,
in the battle for the attention of the
leisure-time consumer.
Owing largely to the unforeseen results
of the consent decrees of the late 1940s,
production has dwindled and the supply of
product has become a severe problem for
theatres. One of the major influences on
the coming couple of decades will be the .
continued attempt to provide sufficient
product for the theatres of the nation.
At the present time, our own company's
level of production and our distribution
flow are determinedly high, to help meet
the urgent need for continuous, balanced
,
programming.
Increase Overseas Production >
As announced, this pace will be maintained
or accelerated in the foreseeable >
future. Towards this end, our overseas
production activities are being expanded
i
on a stepped-up basis.
Attempts by exhibition groups to enter
production—an ironic side-note to the consent
decrees of a dozen years ago—will, '
no doubt, persist and grow, to help fill
the theatrical-feature vacuum.
More developed and larger exhibition
organizations or companies will not only
continue to explore the possibilities of
production, if traditional sources fail to
supply the need, but will hasten the trend
towards diversification outside of the Industry.
Ventures into oil, real estate and
manufacturing enterprises will become the
rule for both exhibitors and distributors
large enough to engage in them, rather
than the exception.
Before the next tw^o decades have come
to an end, some form of governmental participation,
regulation or support will quite
possibly have come into being. If we have
acted together and wisely, there will be
federal and state limitations on toll TV,
in the interest of theatrical exhibition and
production.
If we have brought our case before the
public with proper emphasis and en-
32
BOXOFFICE July 25, 1980
J

I
imple
I
I
Many
! The
I
But
'.'
J
,
The
: ekoui-iu-
ihusiasm. there may also be in force a
iystem of long-term, low-rate, governmental
loans to theatres for the purpose
Df rehabilitation and modernization.
Government subsidy has been an accepted
practice in just about every other
motion picture-producing country. Some
form of governmental aid may very well
come to pass here. If it comes into being
as a measure of foresight, rather than of
desperation, it can be a most healthy
source of progress for theatres.
Whatever the structui-e and changes in
the industry, during the next two decades,
showmanship will remain the major element
in selling to the public. True, it may
'be a showmanship startlingly different
from what we have known in the past, but
it will certainly be in tune with the times
to come.
In the past few years, distributors have
ifound that pictures with strong family
'appeal almost invariably do more than
';heii- share of business. We at 20th Cenl;ury-Fox
have allotted an increasing per-
|;entage of the yearly production schedule
',0 films designed to attract the patronage
')f all members of the family.
of us believe that this familyiippeal
factor is more than a temporary
j)henomenon. If we, as showmen, are able
bring the youngster and his parents
:nto the theatre with some regularity, periiaps
we can rebuild the moviegoing habit
s a permanent, national feature.
'Wholesomeness' Good Business
discovery that wholesome enter-
'ainment can be good business is hardly a
Lew one. Every major producer has made
use of this factor, some more than
ithers, to bring inspirational and profitible
entertainment to the public.
1
Biblical subjects have consistently pro-
|ided spectacular proof of this basic fact.
iThe Robe" and "The Ten Commandlents"
set new marks for the entire
idustry to shoot at. Currently, "The Story
;f Ruth" is attracting considerable family
(ttention at neighborhood boxoffices. Early
ii the 1960s, we will present several picures
of this kind, to be climaxed by "The
l^reatest Story Ever Told."
the achievements of the next 20
iears in general will come about only if
;iiere is absolute unity among the various
;lements of the industry. Frankly, prosjects
for unqualified unity among some
iJgments of our business seem uneven at
,iis
writing.
While such organizations as ACE prome
effective collective action towards unijjrsally
desirable goals, indications of
|ivisive practices have appeared elsewhere.
,or instance, the recent, disquieting lack
jr unity among production sources in pro-
I'Cting titles and vested interests in litary
properties announced for production,
Ugurs a serious breach in the united front
producers.
future of our industry holds no
oblems that cannot be solved by innate
jdustry goodwill, united resolve, bold aclin
and creative imagination.
>XOFFICE July 25, 1960
Allied & MPTOA to Advocate
State and National Legislation
Rspm«t>tlTM a( Natloo*! CxhiMton' Or(miuulion« A(tm
on Dnift of WKat Ii Tirewl INodirMd and Aucnwnted
Brookbut Bill;" WIU Urg* Pum|«.
. 2. «nd 1 ft ibb AM It iBIi t '« W
-•d*rml Trad* ConiMMiiva, «Mi m fciiifcl
u«« to iiiliil fc
ir4«rt for lh« r"V*W o( f*^^ iffM* •»
PRESIDENT SIGNS FILM CODE;
SUBJECT TO NINETY-DAY TRIAL
M'CARTHY SET
IN DUTIES AS
FILM AD HEAD
Three Definitely Named on Code AuHiority;
Soiory Control Suspended Pending Probe
W.nn Spl-inI^ G«.—Th. Fiim C.oiir «. jikiwiI M'jndly by P^e•^
iPrt Koo.evrll. u an olu-tn' liuinimrnl »ubj..l lo Ihf r^sulu ot a 90-
.;.v |.r.,l,.n,,;..r-. .,,,.,.,1 'r^.hi,,- r..^,-INi„- ^,^^ ..,.^>r„ ,1,. .~t. :,
ALL-INDUSTRY UNITY IN SIGHTS-
JOINT COMMITTEEPLANADOPTED
Motion Picture Industry
Coni*t«iice Committse
Formotioii Suggested
Pro-am Is
Five-Point
Proposed; Groups Are
Named ior Details
UNITY COMES TO INDUSTRY;
JOIN ON PUBLIC RELATIONS
10 Groups Draft Program
Outlining Basic Needs
To Strengthen Films
A Credo for the Industry
EXHIBITION IN HISTORIC STEP;
UNITES IN NATIONAL CONGRESS
All Segments Are Linked
In Move to Gain Single,
Potent Industry Voice
it'TBtion ajiinnR Uieauelvrc and
Hi* tiropowd orvanlmUon.
opemiie uddrww. thr
pi-csJdenUi >r ox$

Motion Pictures in One Form or Another Will Survive This Turbulent
Era With Its Insistent Demand That Everything be Changed'
WHAT S PAST IS PHDLDGUE
Changes Will Come and Exhibitors Must Be Ready to Meet Them
By ABRAM F. MYERS
Allied States Ass'n of Motion Picture Exhibitors
KN
inviting me to contribute to Boxoffice's
40th anniversary edition, the
editor wisely cautioned me that the
issue would be dedicated to the future and
what it has in store for the motion picture
business. When one has been a close observer
of the business for so long a time
as I have, he is inclined to imitate that
bird that flew backw'ards because it was
not so much interested in where it was going
as in where it had been. But if Boxoffice,
that faithful chronicler of industry
events for so many years, can resolutely
face the future without an over-theshoulder
glance at the past, then surely I
can fasten my attention on new horizons
and lorego the luxuiy of reminiscence.
Luckily I can preface this exploration
into the unknown with an assertion which,
like one of Thomas Jefferson's immortal
truths, is self-evident: That is, that motion
pictures in one foiin or another will
survive this turbulent era with its insistent
demand that everything be changed. The
presentation of human interest stories by
players, both itinerant and fixed, on elevated
stages, round stages and in tavern
yards, has been a popular form of amusement
for centuries. The stage and its
glamorous tradition came from Athens to
Rome to London to us. The main difference
between the stage and motion pictures
is that the happy combination of a
camera and a projector made it possible
to record a single performance and reproduce
it in many places to the delight of
millions.
The Theatre Will
Survive
Considering the continued popularity of
the stage through the centuries, who can
doubt that the presentation of dramatic
performances will continue as long as
civilization shall endure? The legitimate
stage will continue to be with us although
inexorable laws of time, space and economics
will prevent it from becoming mass
entertainment. Therefore, we can safely
predict that the recording and presentation
of dramas to the masses will continue.
Moreover, it is doubtful if a better medium
than motion picture film can be devised
for accomplishing this modern miracle. If
something better does come along, it will
be a kind of .substitute, performing the
same function. Hence we are warranted in
concluding that the production branch of
the industry not only will survive, but will
ABRAM F. MYERS
thrive in our expanding population and
Up to this point the going has been easy.
economy.
,
The uncertainty that confronts us is not
whether motion pictures will continue to
be made, but how and by whom they will
be exhibited. My devotion to the theatre
owners is such that I hope in all earnestness
that the boxoffice recession will pass
away and that films will continue to be
exhibited in the theatres. It would be unrealistic,
however, to disregard the current
threats to the movie houses, threats that
grow more ominous as the recession continues.
The heads of most of the film companies
are devoted to the business as we
all know it. They are still standing by their
guns. But the time may come when their
stockholders will demand that they seek
other and more profitable outlets for their
productions. Paramount is experimenting
with toll television in Canada and that
topic dominated the discussion at the company's
recent stockholders' meeting, almost
to the exclusion of the company's principal
business. Twentieth Century-Fox's ebullient
president recently startled an assemblage
of exhibitors by telling them that toll
TV is coming and that they should make
plans for a peaceful coexistence with it.
Unless the public soon finds its way back
to the theatres in profitable numbers, exhibitors
may wake up some day to find
that the enjoyment of motion pictures has
been transferred from the theatres to the
homes. This statement is made with full
knowledge of the splendid fight that has
been waged, and which I hope will continue
to be waged, to prevent toll TV by
broadcasting. If that kind of pay television
ever comes to pass, it will not only
be ruinous to the theatres, but a public
calamity, victimizing all the people. The
latest estimate of the number of television
sets in use in the United States to come to
my attention was 52,000,000. If one-half of
them paid $1.00 to see "Ben-Hur," whether
on a single showing or on several, the enlue
production cost of the film could be
recouped, plus a huge profit, on its first
uomestic exhibition.
"A Menace to the Nation"
It is the amassing of such huge sums in
a lew hands that makes toll TV by broadcastmg
a menace to the nation. Those who
control such a medium can outbid all others
for films, for the rights to show sporting
events, for all material for exhibition
in tiie homes. The inevitable result of the
licensing of toll TV by broadcasting will
be the creation of huge monopolies which
will dominate all entertainment enterprises
and, perhaps, the dissemination of
information. As matters now stand, toll
TV by broadcasting cannot come into being
on a permanent basis until Congress
has passed appropriate legislation. But
the Federal Communications Commission
can authorize toll TV by broadcasting on
an experimental basis in a limited number
of areas, and the theatre owners had best
oppose such authorizations with all their
might and main, lest they spell the end.
Now let us tuni our attention to toll TV
by cable and see what it portends. Theatre
men should never lose sight of the important
differences between the two media.
Broadcast TV implies participation by, or
the use of, the nationwide networks, with
the business concentrated in a few hands,
with all the disadvantages above pointed
out. The very nature of this enterprise, if
it comes, will exclude the theatre owners
except, possibly, as investors. There are no
federal restrictions on the right to collect
by coin box, subscription, or otherwise,
for programs transmitted by cable. The
only notable experiments thus far made
with pay television have utilized this
method. It was used in Bartlesville and is
being employed in Etobicoke. If the ti*ansmission
and reception of programs by this
method is kept within the boundaries of a
state, it is difficult to see how federal
authority can reach it. It is fair to assume,
therefore, that the first manifestations of
(Continued on page 66*
34 BOXOFFICE July 25, 1960

. . and here are two of the big Columbia
lOltK
^e^JW^
omeone
e/se's
nusband
and
omeone
else's
Mr/fe
COAST-TO- COAST
F^'R
!|JLYJ

ittractions that everyone w^ill w^ant to'
I
"^1/

F
4\
I
ommg
\

Bexhibitors
. . . With An Eye on the Fnlure
Well-Known Theatremen Present Their Views
On How Theatres Will
be Operated, How They
Will Look, and What the Next Decade Holds
1. Must Subsidize PrDduclion
To Insure Product for Future
By SAMUEL PINANSKI
Fresiilent, American Theatres Corp.
LOOKING to the future, one has to
INput into blueprint form the kind of
structure that will not only remain in
style architecturally but will have the
specifications to insure its physical stability
and duration for many years to come.
To this end one must recognize, through
years of experience, that the motion picture
industry is the structure we have in mind,
and its economic soundness is the durability
we suggest as basically required.
It is without question an accepted fact
that today all entitles of our Industry are
Indivisible. One cannot survive without
the other. Whether the time has come for
the accepted channels of production to
disappear because of diversification by
these companies, is best left to their stockholders
to decide. It Is elementary, however,
that production on a concentrated
basis, for the specific exhibition of motion
pictures, is the only survival hope for both
producers and motion picture theatres.
Therefore, it must be clear that motion
picture theatre management must help
subsidize financing of productions for the
theatre, thereby giving the production
companies a guaranteed playoff for bookings
required to make the cost of producing
a sound banking venture.
Competition for the amusement dollar
today by the various media, and methods
of seeking the public's patronage, can become
very confusing and bewildering, unless
the motion picture industry as such
concentrates on making the best possible
product for their theatre customers. The
potential profits for good motion pictures
are still very substantial, and being a cash
business, the making of films should once
again become most attractive—when and
if a steady flow of good product is made
available to be seen in the theatres.
The motion picture industry has proven
its ability to be a financially successful
venture in the past. This is the experience
today, too, when product of interest to the
public is shown on the screens. All-time
records in attendance can be enjoyed currently
at the boxoffice, even in the face
of the stiff competition which now exists.
Therefore, diversification seems to be
the theory under which many industries,
including our own, have been operating.
While this diversification may have been
lucrative in many instances, there is no
doubt that unless the diversified Interests
assumed are related to the entertainment
field, they will act to divert concentrated
attention in the amusement business, which
is needed to reach the fullest efficiency.
It seems logical, then, to recommend
that exhibitors should diversify interindustrywise,
by becoming vitally interested
financially in the production of motion
pictures for their theatres. I firmly
feel that if there is a concentrated, undivided,
effort in this direction, many of
the problems freal or imaginary) which
we are experiencing will lose their importance.
If we neglect this definite obligation
to ourselves, we will have no one
to blame but ourselves. In effect, we are
being told by competitors for our patrons'
attention that we are going to lose them
if we don't continue to give them what
they seek in the way of diversion.
To ignore this challenge seems foolhardy.
The old theory that somebody else
will take care of the problem for you
merely results in catastrophe. There is no
one genius who can take care of your
interest as well as his own at one and the
same time. Therefore, it is a job for one
and all to do in unity.
Samuel Pinanski Robert W. Selig
Milton H. London Walter Reade jr.
If we are imited in our efforts to reestablish
the motion picture industry to
its proper position in the financial world,
then we must combine our efforts unselfishly
to this end. With these basic principles
in mind, I am still very optimistic
as to the position the industry can occupy
in the future; for in my opinion, it is still
the greatest kind of therapy that this
mixed-up world with its emotional stresses
and strains requires. We know it can be a
great salesman for our democratic way of
life throughout the world.
If the future, therefore, is to be bright,
as I firmly believe it can be, we must
concentrate on running our own business
to the best of our ability, with a proper
supply of good product which is essential,
for I still believe the best way to fight
competition (fair or unfair) is to run our
own business with our eye constantly on
the ball.
BOXOFFICE July 25, 1960 39

—
2. '...This Is a New MdvIg World
cryinij far a new style
of leadership'
By
ROBERT W. SELIG
President, Fox Intermounioin Theatres
THE
Future belongs to those who will:
1. Work
2. Change
3. Dream
4. Research
5. Fight
These five admonitions are the credo of
show business today . . . and tomorrow.
Five words define what will be.
In an age and era when the best brains,
the sound planners and the top evaluators
cannot accurately foresee the boxoffice acceptance
of a motion picture, we must
adopt immediately a set of new methods
and manners of W'orking.
Futility and frustration beset all who
labor in our business today. The old concepts
of show-selling fail to motivate patronage.
The archaic ways of doing thin^^'s
produce no steady hum of our ticket machines.
The "sit back-and-wait" technique
begets nothing but red figures.
For Safe and Sure Future
So FIVE KEY WORDS — tvork. Change,
dream, research, and fight — make safe
and sure the future.
How?
Let's take 'em one at a time:
Work: The span of the theatreman's
workday is so wide that planned work often
is not systematized. We fritter away
the precious hours in nonproductive detail
becau.se we lack a plan. We are too
routined because routine is necessary. We
know we have objectives other than opening
and closing the theatre. And these objectives
usually are maintenance, patron
services and picture-selling. But when a
plan is lacking, none of these basic goals
is successfully reached. We spend too
much time on maintenance, to plan well
for the execution of the other two. Or, in
sheer desperation and anxiety over current
conditions, we throw ourselves fullscale
into promoting business and fail
miserably in patron services when business
arrives.
Need for Organized Work
So Work or "hours put in" is not the
same as "planned work." The organized
theatre manager is one who charts his day.
He balances his schedule with judgment so
that none of the three work objectives
maintenance, patron services, picture-selling—sTiffers.
Change Here is where we fail and
where our future lies most. We are clinging
to some old notions and concepts held
across the years. WV do too many things
historically. We don't challenge the past
and present. Our advertising, basically, is
the same as 30 years ago—the same claims,
exaggerations, misrepresentations and
cliches. We place advertising unscientifically
because we don't know any better.
We simply don't get through—and so
nothing happens, boxofficewise. We think
we know what people want. But our methods
of finding out are nil. They are guesswork
and theory and practice—because
we won't change.
Must Dream
Up Ideas
Dream: Byron said; "Dreams in their
development have breath, and tears, and
tortures, and the touch of joy." But we
don't dream. We do everything else but.
That is why oui- theatre fronts look much
the same as ever. Our advertising is commonplace
by sameness. Our operational
methods creak with age. If we dared to
dream, the competitive elements of convenience,
excitement and novelty would
not have left us far behind.
Research: Our research is in our own
minds. "He who thinks he knows, but
doesn't know, is doomed." Never before did
an industry need as now the benefits of
full-scale, motivational research. Opinions
in our business are formed by guesswork,
rumor or a curbstone interview with
three people. When patrons don't show up,
we know all the reasons, but all the reasons
seem to be wrong. Uniess and until
the motion picture industry finds out the
whys and wherefores of what the public
wants, in what form the public will buy
it.
and by what means or media the public
will act, then the future most assui-edly is
insecure.
Fight: The chip is on the shoulder, but
Freedom of the Screen
If the iiiolion picture industry is to cringe
every time the finger of criticism is pointed
at it. it might well have stayed in its garb
of "the infant industry." by which name it
was known for a quarter century, h was still
in that stage, when the magic of sound
< brought to it. incidentally, by the Warner
brothers) gave it voice; and with that voice
came maturity. A maturity that lifted the
limitations of the infant era and gave fidl
life
to what otherwise would have been a decadent
inilustry.
The motion picture has a voice and, under
the Constitution, it has the right to u.se it!
That same press which is critical of any
moiiiin picture which dares to differ with
what it deems its political or other ideologies,
would fight to the death for its own right
of free speech. That press does not have a
fear that a vast part, or any part, of its
reading public may differ with its editorial
not too many knock it off. We stand by as
hangdogs in the community eye. We are
censured, legislated against, discriminated
against, pushed and pulled by our many
publics. Yet, when the call to arms is
sounded, too few show up. And some of
those few come without their weapons. An
industry of the strength and potential of
ours must be a fighting force. The "everything
bad will go away" philosophy negates
the WORK. CHANGE. DREAM and REour
future.
SEARCH steps leading to
So. WHAT IS OUR FUTURE?
It's good. It could be bright. But only
the Five Elements are underpinning us.
if
The producers know there is no guaranteed
market for their pictures, despite
production values, story and stars. The
distributors know high terms are no assurance
of success, for 60 per cent of nothing
is still nothing. And exhibitors know
that all the promotional tricks, presentation
wonders and artistic appointments do
not a boxoffice picture make.
What the Future Requires
What we do about our future is this:
GRAPPLE TOGETHER the five elements
of success— WOfiif. CHANGE.
DREAM. RESEARCH and F/GHT—and
mold them into a format for Tomorrow.
Take each, expand it. nurture it, let it
grow into a Master Plan. Cast off the
'''oak of many yesterdays. This is a New
Movie World—crying now for a style of
leadership that coordinates, harmonizes,
energises a stimulating force in an industry,
which, if left to itself, will soon become
neutralized in conflict with one another.
precepts or concepts; it does not, in fear,
advocate that its colleagues stick strictly to
publishing colored comic sections.
The motion picture was founded as an
entertainment medium. Entertainment still is
its primary function. But that does not mean
that it cannot be informative, enlightening
and thought-provoking as well. If it had adhered
strictly to the boy-meets-girl formula, a
great many of its finest productions would
not have been made. If it were to stay
completely out of the realm of the provocative,
it would dwarf its future growth.
The industry owes much to those men
within it who have had the vision and courage
to do that "something different" which
has caused it to progress. .\nd to itself the
industry owes the right to fight for its freedom—
from fear.
BEN SHLVEN in Boxomci:
June 5, 1943
40 BOXOFFICE July 25, 1960

TO:
EXHIBITORS EVERYWHERE
PROM:
PARAMOUNT PICTURES CORPORATION
We believe there is no
more fitting way to affirm
our faith in the future of the
motion picture industry
than the presentation of
the latest news about
Paramount' s businessbuilding
production
program.
i^gon^ 6Jx£;6x*v
Vice President in Charge of Worldwide Sales

FOR SUMMER RELEASE
THE RAT RACE
PSYCHOn^
Alfred Hitchcock
THE BELLBOY
A series
TARZAN
'"
MAGNIFICENT
MMIMMHVNIMn«PliPWP«MM«NMNIMNM«aH«M^^
1

lacing to tremendous grosses everywhere!
•
Ir Curtis Debbie Reynolds in The Perlberg-Seaton Production of Garson Kanin's "THE RAT RACE" co-starring Jack Oal

AM) COMING YOUR WAY SOON
Ray Stark's production of
THE WORLD OF 4
suziewongI
Starring
William Holden
Nancy Kwan
Technicolor®
Perlberg-Seaton's production of
THE PLEASURE H?s COMPANY
starring Fred Astaire, Debbie Reynolds, Tab Hunter, Lilli Palmer. Technicolor®
Hal Wallis' production of
ALL IN A WORK^
NIGHT'S
starrina starring Shirlev Shirley MacLaine, Dean Martin. Technicolor® ^^^^^^
Perlberg-Seaton's production of
THE COUNTERFEIURAITOR
starring William Holden, Lilli Palmer Technicolor®
AND ONE OF THE MOST EAGERLY-AWAITED
MOTION PICTURES OF OUR TIME!
Pennebaker Productions'
ONE-EYED JACKS
stirring Marlon Brando and Karl Maiden, co-starring Katy Jurado
Directed by Marlon Brando. Technicolor®
W&TCH FOR THE INDUSTRY'S BIG NEWS... Ir

F1.0
EODPCT
IHI ^
IL^ iJL>^

3. The Prablems That BbseI Us
... as we enter the Sixties
By MILTON H. LONDON
Preiident, Allied Theatres of Michigan
HNVITING an independent exhibitor to
prophesy the next decade of exhibition
is indeed asking the blind to lead the
blind. Obviously anyone having a reliable
crystal ball is now prospering in some
field of endeavor more lucrative than operating
motion picture theatres. The prosperous
era of expanding economy often
called the Fabulous Fifties will be bitterly
remembered by many exhibitors and exexhibitors
only as the Fatal Fifties. For
example: of the 165 motion picture theatres
which existed within the city of Detroit
in 1950. 114 are now closed and out
of business!
What do the Golden Sixties promise for
exhibition? At the moment the outlook is
discouraging, not only for exhibition but
for the entire motion picture industry.
Let us hope that this is only the dark
before the dawn.
It Is safe to assume that many theatres
will thrive in the decade ahead. After all,
entertainment existed before history. The
population explosion and the tremendous
increase in leisure forecast an entertainment
boom in the Sixties. For many theatres
in the suburbs of metropolitan areas
the best boxoffice and attendance records
are yet to be written. These theatres will
prosper because of fortunate location rather
than by the astuteness of their owners.
They will have little competition because
new theatre construction Is limited by
exorbitant cost and the uncertain future
of the motion picture Industry. Yet this
will be of small comfort to the many more
theatres which are doomed to extinction
unless aid Is quickly forthcoming.
The 1960 census will point up a historic
.shifting of population from rural to urban
areas and from cities to suburbs. This
trend will certainly continue In the Sixties
Since theatres cannot follow their patrons,
attendance will continue to decline In
rural, small-town and big-city neighborhood
situations. Most of these theatres are
caught in an inexorable squeeze between
rising costs of operation and declining patronage.
Add to this an acute shortage of
product and the future seems hopeless.
Fewer Movies Will Be Produced: There
is nothing on the horizon to Indicate an
early reversal of the factors which have
been Inhibiting production. The policy of
.scarcity will prevail Just as long as it appears
that larger and larger profits can
be extracted from fewer pictures, fewer
theatres and fewer patrons. Only time and
the law of diminishing returns will dispel
this illusion.
Roadshows: The early Sixties should see
the rise and fall of roadshow engagements.
In the long history of our Industry only a
few productions have been of a calibre
which would justify a hard-ticket, reserved-seat
policy. Curtailed production
will certainly result in even fewer outstanding
attractions in the future. The
public will not long continue to buy
mediocre entertainment at inflated prices
just because availability to the patron is
restricted.
Pay TV Is Pie in the Sky: The fantastic
potential market visloned for pay TV in
the Fifties will prove to be illusory and
without substance in the Sixties. A basic
fallacy is apparent in the attempt to sell
pay TV as a home motion picture theatre.
The terms "home" and "theatre" are contradictory.
The human race is gregarious;
theatres fulfill a basic need to "go out"
and to "share experiences" which can
never be realized at home. Even the terms
"pay" and "TV" are contradictory to the
American public: why pay for something
which is now free? Would people pay to
eliminate advertising from newspapers and
magazines? Few people will pay to eliminate
commercials from television.
Theatre Business Will Never Be the
Same: Show business as we knew it is
rapidly disappearing and theatre business
in the Sixties will be quite different than
it was in the preceding decades. Significant
changes are in process.
Emphasis on Advertising-Promotion:
The behavior patterns and the moviegolng
habits which were the foundation of our
industry have been Irrevocably destroyed.
The loss of automatic, regular attendance
makes tremendous advertising and promotion
expenditures Inevitable. Cost of production
will become subordinate to cost of
advertising during this decade. Advertising
emphasis will shift from the dwindling
captive audience within the theatre to the
vast potential audience available through
promotions In the mass media of newspapers,
radio and television. The cost will be
prohibitive for any one theatre and cooperative
advertising campaigns will be a
necessity.
Multiple First Runs— Boon and Bane:
The growing Importance of Suburbia in
the Sixties plus the necessity of cooperative
advertising campaigns will speed the
acceptance of multiple first runs in the
metropolitan areas. This will be a boon to
the few fortunate theatres which will benefit
and a bane to the larger number of
remaining subsequent runs whose survival
will be made even more precarious.
Survival by Subsidy in the Sixties?:
By what means can the small -town and
city subsequent-run theatres survive the
storm? What hope can be offered to the
victims of population shifts, product shortages
and the obsolescence caused by a
changing Industry?
Perhaps the time has come to advocate
subsidy. Perhaps a change of Image must
be projected. The public must be awakened
to the fact that a theatre is a community
asset and that the continued existence of
the theatre is a community responsibility.
The time has long passed when governments
can be permitted to regard theatres
as fat cats to be skinned, and misguided
crusaders can be allowed to consider theatres
as convenient scapegoats for the sins
of society. Those communities which have
already lost their theatres are bitterly
aware of how false these once popular
images were.
Just visualize what happens when the
marquee lights are turned off for the last
time:
• The entire commercial area becomes
blighted: activity Is replaced by apathy;
business stagnates. Vacant stores invariably
surround closed theatres.
• The supervised "teen" movie date on
Friday nights becomes a petting party in
a secluded lovers' lane.
• On the long Saturday afternoons,
children seek mischief in the streets and
alleys because there is no Kiddie Matinee
to attend.
• On Sundays, one more means of family
activity has disappeared: one more tie
of family unity has been broken.
A closed theatre is a community tragedy:
a stark symbol of a disintegrating
society.
Communities should realistically face
the problem and contribute to modernlzine
and maintaining their theatres. Congr"«-
has already taken several steps In the
right direction by removing admission
taxes and by exempting theatres from
"linlmum wage regulations. Many mo'-°
steps remain to be taken:
• Local governments can aid by reducing
property taxes on theatres, by
eliminating any remaining vestiges of the
archaic admissions tax. and by modifying
burdensome theatre regulations.
• Shopping areas can and should sponsor
the Saturday matinees. Twenty-five
merchants contributing but ten dollars

'Never before in our history have
we had so many films of bloekbuster
potential completed, in work and
in preparaZXOn,
-ARTHURB.KRIM/ president, united Artists

PKE-SOLD PRUPbK MtS . . . BUi

aamariiHL^iMi^ for 60 61 62
gm^j-Hi
A MATTER OF
CONVICTION
starring Burt Lancaster • Shelley Winters • Dina
Merrill • Directed by John Frankenheimer • Produced
by Pat Duggan • Executive Producer Harold
Hecht • A Hecht-HIII-Lancaster Presentation • From
the novel by Evan Hunter
ELMER
GANTRY
Eastmancolor • Starring Burt Lancaster • Jean
Simmons • Dean Jagger • Arthur Kennedy • Shirley
tones-' Patti Page • Directed by Richard Brooks
Produced by Bernard Smith • From the novel by
Sinclair
Lewis
INHERIT
HE WIND
iStarring Spencer Tracy • Fredric March • Gene
Kelly • Florence Eldridge • Dick York • Donna
Anderson • Paul Hartman • Produced and Directed
!)y Stanley Kramer • From the play by Jerome
l^wrence and Robert E. Lee
MESSALINA
'olor • Widescreen • Starring Gina Lollobrigida
-rom the novel by Jack Oleck
ijB^^
APPLE PIE
BED
starring Maurice Chevalier • Prod, and Dir. by
Jean Negulesco • From Flora Sandstrom's novel
"The Midwife of Pont Clery"
EXODUS
Technicolor • New Panavision-70 • Starring Paul
Newman • Eva Marie Saint • Sir Ralph Richardson
Lee J. Cobb • Peter Lawford • Sal Mineo • John
Derek • Produced and Directed by Otto Preminger
From the novel by Leon Uris
INVITATION TO A
GUNFIGHTER
Directed by Paul Stanley • Produced by Stanley
Kramer • A Stanley Kramer Production
^A
MY GLORIOUS
BROTHERS
Directed by Richard Fleischer • Produced by
Stanley Kramer • From the novel by Howard Fast
^^m
A RAGE
TO LIVE
Produced by Walter Mirisch • A Mirisch Company
Presentation • From the novel by John O'Hara
FIRST TRAIN
TO BABYLON
starring Gary Cooper • Dir. by Michael Anderson
Executive Producers George Glass and Walter
Seltzer • A Pennebaker-Baroda Production • From
the novel
by Max Ehrlich
IRMA
LA DOUCE
Produced and Directed by Billy Wilder • A Mirisch
Company Presentation in Association with Edward
L. Alperson
ONE, TWO,
THREE
Produced and Directed by Billy Wilder • A Mirisch
Company-Billy Wilder Production • From the play
by Ferenc Molnar
ROMAN CANDLE
\ Mirisch Company Presentation From the
iroadway play by Sidney Sheldon
SERGEANT PIKE
An Edward Small Production
633 SQUADRON
Produced and Directed by John Sturges
A Mirisch Company-Alpha Production
TARAS BULBA
'reduced by Harold Hecht • An Avala Films Prod.
rem the classic by Nicholai Gogol
THE ALAMO
Technicolor • Todd A-0 • Starring John Wayne
Richard Widmark • Laurence Harvey • Frankie
Avalon • Linda Cristal • Richard Boone • Produced
and Directed by John Wayne • A Batjac Production
THE APARTMENT
Panavision • Starring Jack Lemmon • Shirley
MacLaine • Fred MacMurray • Directed by Billy
Wilder • A Billy Wilder Production • A Mirisch
Company Picture
THE FACTS
OF LIFE
tarring Bobe Hope • Lucille Ball • Produced and
irected by Norman Panama and Melvin Frank
Parkwood Enterprises Production
^Sn ^^^M
THE FINAL
DIAGNOSIS
Produced by Stuart Millar
Arthur Hailey
From the novel by
THE GLADIATORS
starring Yul Brynner
An Alciona Production
Koestler
Directed by Martin Ritt
From the novel by Arthur
THE
HUSTLER
reduced and Directed by Robert Rossen
le
novel by Walter Tevis
From
THE JOYFUL
BEGGAR
(THE STORY OF ST. FRANCIS
OF ASSfSfJ
Directed by Michael Curtiz • Produced by Plato
and Spyros S. Skouras • A Triton Pictures Corpora-

KISS OFF
starring Spencer Tracy • Sophia Loren • Directed
by Garson Kanin • Produced by Carlo Ponti and
Marcello Gerosi

4. Hdw TomDrrow's TheatrE Will Lnnk
By
WALTER READE
President, Walter Reade, Inc.
THE
theatre of the future will encompass
philosophical as well as physical
changes. Actually, the two go hand
in hand. I think it is necessary to analyze
the status of motion picture theatres in the
community today in order to determine
wnat they will be liKe m the future. Our
business has principally become a weekend
business. Midweek matinees aie virtually
nonexistent; live road shows, which in the
past provided a considerable income lo
those theatres equipped to handle them,
no longer exist; habit attendance, whereby
families went to see a picture at least
twice a week, is a thing of the past. Today,
people buy the show. If a film appeals
to them, they come in greater numbers
than ever before. If it doesn't, they don't
come at all.
Must Have a Community Tie
Accepting this, it seems to me that our
major emphasis must be placed on incorporating
the theatre into the community
life of the town. It should become a meeting
place for women's clubs and civic organizations;
it should be a fountainhead of
cultural activity for the town; it should be
a place, not only where motion pictures
will be shown or legitimate theatre presented,
but where public issues are discussed
and debated, which civic organizations
will use for fund raising, where guest
speakers will give lectures. Attendant attractions
will include art exhibits, a hi-fi
music room, sculpture displays, and other
cultural attractions. It should, in a word,
be an attractive edifice designed to accomodate
great numbers of people for
virtually unlimited purposes.
In order to substantiate this philosophy,
there will be dramatic physical changes.
These would include such features as:
1. Circular construction. There's no reason
theatres have to be oblongs or cut-off
triangles. A round auditorium would give
more patrons good seats.
2. No balcony. Whether it's a theatre or
store, people don't like the idea of walking
up or downstairs when they spend their
money.
Auditorium Without Center Aisle
3. No aisles. Center aisles are disturbing.
There would be enough space between the
rows to make them unnecessary.
4. Medium size. Over 1,500 seats is too
big for people to get a real experience
from the screen. Under 900 is too small to
pay for the investment. The ideal would
be in-between.
5. Living-room seats. They should be
deep and comfortable and not all of them
pointed directly at the screen. There
should be small groups of chairs so you
don't seem to be part of a mass audience.
The ideal theatre would also include
party rooms, restaurants, bars and meet-
. . . "there will be dramatic physical change."
ing rooms, as well as the best sound and enough to bring this about, it will once
projection equipment. We should use again make theatregoing an event that
everything that will contribute to a total cannot be duplicated any place else and
movie experience. will, therefore, result in deserving financial
If we are wise enough and daring rewards.
5. DrivG-In Theatre of the Future
Td Play Fuller Cammunity Role
By ROBERT L LIPPERT
Chairman of the Board, Slectroyision, Inc.
drive-in theatre of the future
THEwill realize the culmination of present
trends in which drive-ins are becoming
ever more closely integrated with
many other community activities.
In the early days, drive-ins were usually
located on open land outside of towns, or
midway between two communities. During
tne post-war boom many communities
have grown outwards in all directions and
most drive-ins are now surrounded by
homes or commercial developments. With
greater acceptance of drive-ins, new theatres
have frequently tended to be built
inside cities themselves, close to their
customers.
Thus, the once isolated drive-ins now
have to play a new role in community
life, catering to new needs, and cooperating
with other businesses.
Notable is the trend toward combining
drive-ins with recreation centers and/or
shopping centers. Merchants have found
that drive-ins become focal points of community
activity, attracting customers to
their stores. Many drive-in operators are
using their surplus land to build shopping
centers themselves, for the fact that
drive-ins operate only after sundown allows
them to use their space for parking
during the busy daylight hours. Likewise,
night-time businesses benefit from the
large drive-in audiences.
My feeling is that drive-in operators
will tend more and more to diversify their
activities by taking an active part in developing
their own shopping centers,
largely leasing to merchants, but in some
cases operating businesses themselves. The
trend toward making the drive-in a part
of a full-scale recreation center is already
evident, and this expansion will continue.
Bowling alleys are an important aspect of
this development, but trampoline courts,
miniature golf courses, kiddielands and
similar recreational businesses will also be
important sources of new revenue.
As far as new construction is concerned,
it is likely that the day of the small drivein
is past. New projects will probably
largely range between 1,000 to 2,000 cars,
depending on the drawing area. Mammoth
drive-ins with multiple screens will become
more common as the population
grows.
More imagination will be shown in supplying
supplementary recreation for children
within the drive-ins themselves.
Snack bar facilities will continue to expand,
tending to provide more complete
looa laciiiues, incluaing food to be taKen
..uine by the customers.
All mese developments will give the
unve-in theatre greater respect in the
community and increase the responsibility
01 the exhibitor toward other businesses
and community activities. Many are already
lending their facilities to churches
lor Sunday morning services, for instance.
In the future drive-ins will tend to take
an ever greater part, politically, economically
and socially in the activities of their
towns.
As a result of all these developments in
the future, the outlook for drive-ins is
perhaps the brightest in the exhibition
field. Enjoying widespread customer acceptance
in spite of competing attractions,
and diversified for a solid economic foundation
the drive-in will be attractive to
investors and profitable for exhibitors for
a long time to come.
BOXOFFICE July 25, 1960 51

6. THE ART THEATRE
'
. . . fills a cammiinal need'
By IRVING M. LEVIN
Diviiionol Director, San Francisco Theatres
LDOUS Huxley's dour prediction in
•'Brave New Worlds" about "feelies"
being the film of the future is already
postdated by the various "tantalizers."
"tinglers" and "teasers" that currently
gimmick-up the motion picture
marketplace. However, it is happily evident
to many of us that more substantial benefits
are present for the film world. The
"Art Theatre," burgeoning since World
War II from only 12 showhouses playing
unusual, special and foreign films consistently
to more than 550 currently, is certain
proof of the fertility of this field.
Warning to 'Adventurers'
With the inevitable maturing of film audiences
as the country's level of education
and appreciation broadens, the "Art Theatre"
fills a communal need. This growth,
too, has also been along more pragmatic
levels. The mass movie audience having
deserted to other media deprives many
former subsequent-run theatres of their
old fan-following. Perforce, numerous exhibitors
have moved into the "art field."
This is where I am inclined to call warning
to anyone venturing into that intriguing
area. The problem, however, is the
same that has faced the exhibitor from
the beginning—how to maintain the consistent
showing of quality film? With the
influx of numerous pictures from abroad,
the exhibitor must sustain a high quality
of programming, that, so far, has been
well mainained by most "Art Theatres."
If the merit of the foreign film in these
specialized theatres is allowed to sink, the
level is lost. Audiences must be continually
offered cinema that lifts upward in value,
content and artistic achievement. This
movement of taste must be continually
ascending to bring the greater appreciation
into play. Let second-rate films from
abroad play in the remaining conventional
showhouses. where they may be exploited
to some advantage, but maintain standards
in the "Art Theatre."
Offers Traffic Conveniences
These "Art Theatres"—usually in off-
Main Street sections—being considerably
more intimate, are able to take on a trim.
well-groomed appearance as operational
costs are lower. Also, travel is not the
problem that it is in the downtown areas
and often patrons may walk to its doors
rather than fight the parking problem.
With the "la Nouvelle Vague"—the New
Wave—a potent film -making factor not
only in France, but a future aspect of the
cinema all over the world, an interesting
supply of product promises for the "Art
Theatre." Any number of young, creative
directors and writers of film are coming
into production over the globe. They make
pictures long on freshness and originality
and considerably shorter on budget.
Striking examples among these, whether
they are "The Cousins" and "400 Blows"
from France or are "Jazz on a Summer's
Day" or "The Savage Eye" from the United
States, are surely the sort of film fare to
do the work of bringing audiences upward
in their appreciation and entertainment.
The "Art Houses" that came into being
with the Italian film Renaissance, then
called "neo-realism." take on stature and
strength now as it rides in with the "New
Wave."
An example of (he informal Art Theatre— the Hill Thcotre, Ccrmel, Calif.
A PASSPORT
TO INTERNATIONAL
ENTERTAINMENT
BY MUNIO PODHORZER
President, Casino Film Exchange, Inc.
yERY few, indeed, are the exhibitors
whose business is so good that there
is little room for improvement. Yet,
while today's exhibitors worry about competition
from TV and complain of a shortage
of product, too few have given any
thought to the question of whether they
reach all of the potential audience in their
community. For had they done so, they
would soon realize that at their very doorsteps
there is a practically captive audience
which, if approached correctly, could
provide the margin between operating at
a loss and breaking even, between breaking
even and making a profit.
Who comprises this audience? First of
all the large foreign-language-speaking
section of our population. Of course, there
are theatres in the major cities that play
only Spanish, Italian or German language
films geared to attract this audience. It is
interesting to note that in 1959 there were
over a million people patronizing the theatres
showing German language films,
mostly without subtitles. However, these
theatres are very limited in number, exist
only in the cities with the densest concentration
of foreign language-speaking population
and, therefore, reach only a small
minority. In the last 15 years, hundreds of
thousands of new immigrants have swelled
the ranks of the various nationalities that
make up our population. The new'ly arrived,
as well as the old-timer, is anxious
for a continuous link with the "old" country,
with his mother tongue.
Just as important as the above is the
fact that the general American public is
today eager to see foreign lands, to be
entertained by foreign performers, to be I
charmed by strange costumes and thrilled
by unusual sights. Never before have so
many Americans traveled so far; as tourists,
as members of the armed forces, on
government missions or personal business.
To them, and to the many others who
have stayed at home, foreign films are a
welcome bridge to the places that they
have lived in or would like to visit.
The foreign-language theatre.s. because
of their limited numbers, and the so-called
"art houses." because of the specific character
of the product they show, regardless
of whether the emphasis is on art or on
sex. can reach only a very limited audience.
The neighborhood exhibitor, on the
other hand, by instituting regular showings
of foreign films every two or four
weeks depending upon the size of his audience,
is in a position to satisfy this
audience's interest and, at the same time,
increase his revenue. His slack evenings
during the week or his weekend matinees
can be turned into profitable specialty programs
that will bring to his theatre a new
audience.
52 BOXOFFICE July 25, 1960

m.
The Mission That Became a Fortress-
The Fortress That Becarne a Shrine
mil^
MMMI®
PRODUCED INTODD-AO
JOHN WAYNE • RICHARD WIDMARK • LAURENCE HARVEY
•
CO STARRING ,.0 FRANKIE AVALON
PATRICK WAYNE • LINDA CRISTAL-JOAN O'BRIEN
CHILL WILLS • KEN CURTIS • CARLOS ARRUZA • JESTER HAIRSTON • AISSA WAYNE •
AND GUEST STAR RICHARD BOONE
EO AND
DIRECTED BY
JOHN WAYNE
ORIGINAL SCREENPLAY
BY
JAMES EDWARD GRANT
MUSIC COMPOSED AND CONDUCTED BY DIMITRI TIOMKIN
IN rECHNICOLOR*- / A BATJAC PRODUCTION RELEASED THROUGH QQ

THEATRE OWNERS OF AMERICA. INC.
1S01 BROADWAY • NEW YORK 36, N. Y. • LONGACRE 3-6238
Office of the President
Albert M. Pickus
Mr. Ben Shlyen
Publisher and Edit or --i-n- Chief
Boxofflce MaK;azlne
825 Van Srunt Blvd
Kansas "ity 2l\., Mo.
Dear Ben*
On the occasion of Boxoffice ^'^agazine's l^Oth Anniversary,
may extend to you and your associates, both personally
and in behalf of all members of TOh^ sincerest and heart-
-^
iest congratulations, and best wishes for at least another l\.0
years of progress.
The Trade Press of our industry is invaluable to our
progress and welfare, and Boxoffice has been traditionally a
leader in providing t hg intelligent leadership in this field.
You and your associates, through your magazine, have always
£ivn us a ready platform from which to espouse our ideas, a
friendly assist in reporting our activities, and a particularly
effective helning hand in assessing our problems and providing
guidance t*" rough your editorial columns.
Without a Trade Press, as po wonrierfuly exemplified
by Boxoffice, we in exhibition would have our voice reduced to
a whisper, and would be half blind and half deaf to what is
transpiring in our industry. This is why, on Boxoffice 's i;Oth
Anniversary, we are so pleased to have this special opportunity
to both say thanks and to wish you well in the years ahead.
With k indPiSt personal regards.
Sincere
AJ:'lP;af President
•
5^
BOXOFFICE :: July 25. 1960

I
economical
i
'
ways
I
back
THE FUTURE IS AS BRIGHT
AS IT WAS 40 YEARS AGO
By
ADOLPH ZUKOR
Chairman of the Board, Paramount
III"'
iir-'ORTY years ago, when Boxoffice had
its beginning, I had been in the motion
picture business for about 12
years. I became associated with the then
infant industry because I saw a tremendous
future in films as a medium of communication,
entertainment and education,
as well as the basis for a great industry.
In 1920, I was just as enthusiastic, optimistic
and excited as I was when I started;
and now, 40 years later, that enthusiasm,
optimism and excitement have not diminished.
I see as bright a future today as
I did when I first saw flickering images on
a screen and decided to cast my lot with
that new source of entertainment.
Must Keep Abreast of Times
I make that statement with a certain
reservation. The future will be as bright
as it was 40 years ago, provided all segments
of the industry keep abreast of
changing times, meet new approaches in
advertising and promotion, study trends
and tastes and advance with progress.
Show business never stands still. And this
industry will be as different ten years
from now as it was ten, 20, 30 and 40
years ago. Tastes and habits change and
show people's thinking must change with
them.
The attendance problem facing the industry
today, however, is tied up to a large
extent with population growth. The natural
assumption is that, as population
grows, the number of potential theatre
patrons increases. That is a fallacy. In
rural and outlying areas, the people must
drive to business centers, whether neighborhood
or downtown, to attend a theatre.
This creates parking problems and parking
costs, plus other expenses such as
baby-sitters and admission prices. And
more and more people are moving away
from the cities and into residential and
suburban communities.
The Competition of TV
For those reasons, it has become more
for people to remain at home
and watch television. Unless we can devise
and means to bring those citizens
to the theatre, the mere fact that
there are more people in the nation does
not mean that there are more theatre patrons
to attract. In a sense, it means there
are more people who will remain at home.
Forty, thirty and even twenty years ago,
people went to the motion picture theatres
out of habit. Today they shop. It takes a
mighty good picture—a big picture—to
ADOLPH
ZUKOR
. . . Looking Ahead at 87
drag the average family away from their
arm chairs and divans. It takes a combination
of an excellent story, a strong cast,
fine direction and great production values
to compete with living-room entertainment.
And even then, showmanship must
be exerted in order to whip up the wantto-see
interest.
Formula Must Be Found
A formula to bring the so-called lost
audience back to the theatre in the numbers
that once existed is our principal
challenge today. The challenge will be with
us until the formula is found.
I have been reading in the tradepress
about exhibition interests going into production
to ease the product shortage. I
am wondering if such a venture will attain
the desired results. Proponents of the
idea may be mistaking the need for quantity
for the need for quality. If they can
succeed in achieving both, I am highly in
favor of their efforts and goals, but can
they acquire the necessary talent to produce
the pictures and the stars to appear
PARAMOUNT SERVICE
\X'HEN an exhibitor books a
Paramount Picture he's booking
the services of hundreds of advertising.
piiblicitY, exploit.ition and accessory
cxpetts.
The exhibitor in the smallest town
gets thcsefviccsof oncof the highcs
paid advertising dcpartr
LOOKING
AHEAD FOUR
DECADES AGO
When Boxoffice
was founded four
decodes ago,
Adolph Zukor's
company ran this
advertisement in
the
tradepress,
an ad which expressed
an enthusiasm
for motion
pictures and
his
company
which the industry
veteran holds
to this day.
in them? Can they develop new stars and
talent? I hope they can. But it should be
realized that the reduction in the number
of pictures by the major companies
stemmed from the fact that the existing
audiences had been reduced. It was merely
a case of economics.
This brings up the question of pay television.
If the theatre-going habit were as
strong as it was 40 years ago or less, there
would be no need for even considering toll
TV. In fact, I would be heartily against it.
If people won't come out of their homes to
see pictures in theatres, then we must take
the pictures to the home. If the public enjoys
seeing old pictures on television, then
it appears logical to me that the same
public will be willing to pay to see new
pictures.
Exhibitor Is Best Equipped
If pay television is going to be the "new
look" in entertainment, and present indications
point that way, I believe that the
exhibitor is best equipped to supply it. My
advice to exhibitors is not to try to kill
something that could be of benefit to
them. Although the number of operating
theatres has been shrinking, I do not believe
that pay TV will destroy the overall
theatre business any more than radio did
—or television. If exhibition doesn't step in
and take control of pay TV, then outsiders
will.
A little less than 40 years ago, when radio
was beginning to worry exhibitors as a
potent competitor, and it was of some concern
to the production companies as well,
the industry let it get away and pass into
the hands of businessmen of other fields.
The film business, too, could have controlled
television, if there had been a little
more foresight. Radio, television and pay
TV all are part of show business, just as
the movies are, and they should remain in
show business and not be taken over by
outside interests, which will happen unless
we in this industry foster and develop
this new medium of communication.
Greater Interest Than Ever
I believe that the public is more interested
in motion pictures today than it
was 40 years ago, but it is more difficult
to reach the people because of the complexities
of life today. One solution, as I
see it. is through pay television, unless
something better can be offered.
I never have lost faith in this business.
Motion pictures have been, and will remain,
the most popular form of entertainment.
Nothing will ever take their place.
I felt that way 40 years ago and I feel
that way today.
BOXOFFICE July 25, 1960 55

i
The Distributor Viewpoint:
A BIGGER mDUSTRY
THAIV EVER LIES AHEAD
Motion Pictures Will Continue
As Most Popular Entertainment
By A. SCHNEIDER
President, Columbia Pictures
What will the motion
picture industry
be like 10 - 20 years
from now? Of only
one thing am I certain.
That is, there
will be a thriving
motion picture industry
with movies
continuing to be the
most popular fonn of
entertainment
A. Schneider
for
millions of people.
Beyond this, any specific predictions
would be mostly In the realm of fantasy
as there are so many outside factors that
can determine the future of individual
companies, producers, stars and other aspects
of the business.
For example, could anyone, five years
ago, have envisioned the transition undergone
by Columbia Rctures during the past
two years?
For more than three decades, the industry
saw Columbia as a company which
could be expected to produce a few outstanding
films a year, often the most successful
of the season, in a program consisting
mostly of lower-budgeted efforts. During
most of that period, this was a profitable
operation for Columbia and met the
needs of exhibition for its double feature
and multiple changes directed at a "habit"
audience.
Change Traditional Pattern
In mid-1958, our Columbia management
team decided after study that the company's
traditional operation pattern could
not meet the challenge facing the motion
picture industry. Thereupon an entirely
new concept of operations was developed.
This was to rely almost completely on outstanding
independent producers for the
creation of tin program, but at the same
time to maintaui production facilities and
staffs both at the ;Midio and abroad.
The appeal of the "Columbia formula"
to independent producers was such that.
within a matter of months, some two
score of the outstanding motion picture
creators in the United States and abroad
were to enter into releasing agreements
with the company. Consequently, at the
start of 1960, labeled by Columbia's promotion
department as the "Year of the
Big C," we were able to offer the nation's
exhibitors orderly distribution of one of
the largest release programs in our history.
Quantity, however, was not the major
objective of this planning. Quality was
the prime consideration, and it is noteworthy
that this year Columbia has a
negative investment far in excess of any
previous year, with a far larger number
of its releases in the multl-mllUon dollar
category than ever before. It is a trend
that we fully expect to continue In the
next decade.
Possibly the most important factor in
the operation of the "Columbia formula"
and the production policy of the company
is that it is conducted on a continuing
basis. No hit and miss affair, the production
program and the units that will undertake
it are constantly studied, additions
are made on a regular basis and plannnij
for the future is concentrated upon a^
thoroughly as operations in the presriii
We are continually acquiring top propiities,
adding more stars to our roster and
signing new deals with independent pioducers
as we blueprint our program for
the future.
Long-Ronge Planning
Long-range planning now plays a vital
role in the promotion of our product. Campaigns
are launched long before films go
into production. From the time a property
is acquired through the film's playoff,
our advertising, publicity and exploitation
departments are working closely with our
studio, sales department and worldwide
distribution network to assure depth promotion
penetration all along the line. In
promotion, as in all other phases of our
operation, we have found that this advance
planning pays off.
But my confidence in the future is not
limited to Columbia alone. I have unlimited
faith in the motion picture business.
Over the years, the industry has demonstrated,
time and again, its ability to
adapt to changing conditions, attitudes,
markets and tastes. We have weathered
every storm to date and I am certain
there is a bigger industi-y than ever ahead.
The Hard Sell: It Will Remain.
With Changes for a New Era
By JOSEPH E. LEVINE
President, Cmbassy
A half-baked promotion
campaign is
as tasteless and
harmful as a halfbaked
potato or a
half-baked food commodity
of any kind.
A weak promotional
effort usually results
in weak attendance,
regardless of the
merits of the attraction.
Often the public
Joseph E. Levine
can "feel" the lack of enthusiasm for a
picture and it responds correspondingly
by shunning it in favor of something that
at least looks more delectable.
I wish I could look into a crystal ball
and see exactly what will appeal to the
public five or ten years from today. But
all I can do is sumiise, and what I see is
even more herculean-t.vpe promotion, more
ballyhoo, more exploitation and more of
the hard sell.
No Longer Easily Satisfied
The days of "let's go to the movies"—
i-egardless of what is playing—are over.
No more will audiences be satisfied with
anything that is playing at the local
"pitcher house." Rather, it takes the
strength of the film company's exploitation-publicity
and advertising departfContinued
on page 58)
56
BOXOFFICE July 25, 1960

MOVIES WITH A CAPITAL
FROMTHEMIRISCHCO.
LAST YEAR
"SOME LIKE IT HOT"
'THE HORSE SOLDIERS"
THIS YEAR
"THE APARTMENT"
'THE MAGNIFICENT SEVEN"
"WEST SIDE STORY"
AND COMING UP
"HAWAII"
"IRMA LA DOUCE"
"TOYS IN THE ATTIC"
"TWO FOR THE SEESAW"
"BY LOVE POSSESSED"
AND MANY, MANY MORE TOP PROPERTIES IN WORKJ
THRU
UA

;
1
'
The Distributor Viewpoint:
^Tlie Opportunities for Fresh
Growth Lie Ahead'
By ARTHUR B. KRIM
Preiident, United Arliits
The independent
producer has been
the mainstay of United
Artists ever since
the company was
Jf. founded 41 years ago
"to improve the artistic
standards of
the photoplay industry
and to market
photoplays in the in-
^^^''^^t of the artists
Arthur B. Krim
who create them."
The 1919 flavor of these guiding principles
has an old-fashioned ring, but they
are no less valid for the United Artists of
today than when they were first set
down by the founders of the company.
Taken a step further, they underscore the
mutuality of interests that has been the
cornerstone of the independent producer's
relationship with United Artists down
through the years.
Our continuing growth over the past
several years is the result of putting into
practice this very same business formula.
By encouraging as many creative independent
producers as possible to make as
many quality films as possible, we have
been able to follow an upward curve of
growth. Through the contributions of
these creative artists, we have been able
to achieve and sometimes exceed our
planned program of development and expansion.
We at UA are confident that opportunities
for fresh growth lie ahead. Our present
inventory of quality films is the finest
in company history. Between now and the
end of the year, we will release no less
than ten double-"A" features, films which
present a superb concentration of important
talent. On the basis of projects already
under way and others in advance
development stages, there is every reason
to anticipate continuation of the company's
expansion in the years immediately
ahead.
Our ability to deliver an increasingly
larger product program to the nation's and
world's exhibitors is based on production
agreements in depth, a sound financing
pattern and a progressive buildup in annual
revenues. Another important factor of
our corporate growth has been the very
real contributions of our greatly expanded
television, music, records and Lopert films
subsidiaries.
But the real key to our success story
has been our family of independent creative
artists. These are the men who develop
a property, recruit a cast and crew and
transform a script into an entertainment
package that will attract mass audiences
around the globe. In large measure, we
have been able to attract the industry's
finest creative artists to our family of independent
producers through our policy of
granting complete creative autonomy and
latitude. Once a basic agreement has been
reached on the property and cast, the
producer is given absolute freedom to
follow his own instinct, experience and
taste.
The procedure has proved most effective
and has helped to attract more and more
independents to United Artists. Our filmmaking
relationships, which have steadily
expanded each yeai-. now encompass almost
70 of the industry's outstanding producers
and star-producers. With these
broadening commitments and the gains
in revenues that they represent, we have
been able to expand our sales and merchandising
services in both the domestic
and foreign territories.
In the years ahead, we will concentrate
on feature programs presenting the very
best of stars and properties. Recent experience
has shown that outstanding pictures
arc earning bigger grosses than ever
before. Accordingly, our product programs
will contain a greater and greater number
of blockbuster attractions with the emphasis
on supplying exhibitors with a steady
flow of films with big boxoffice potential.
One Strong National Organization
The urcalcsl mcnacps to llw |iio(irr» ..f
this industry are not the Hifference.« that
exist hetween individuals and which arise
frcini trade dealin^^s within the industry liul
"Ul-ide forces that are cdnslanlly aiming:
harli- at it: the lenisjalcirs who seek to
choke il with excessive taxation; the professional
reformers who seek to throttle it
the ambitious politicians who seek to control
it.
.\s we have said before, this industry- needs
exhibitor leadership that will lead il. Il need-
ONK sinint; nalional exhiliilor organi/ation
that will work for it and nut pull apainst il.
And such an oiRanization needs the financial
structure that will cnahli- il properly to defenri
the industry ajiainsi any of the onslaughts
of those who seek to destroy or In
any way endanger il. It needs the complete
unity of its exhibition branch that it may
fighl for and gain its riphls politically, publicly
and socially.
BKN .SHI.VKN in Boxokh. t
.liiK 7. I'l.U
Joseph E. Levine
I
Continued from page 56
ments to lure people into the theatre. Once
there, as you and I know, the audience will
circulate news of a good picture.
The market for salable merchandise is,
and always will be there, but that extra
bit of imagination—that makes for the extra
sell— is certainly necessary for ultimate
success.
Let me cite a few examples. First,
when the automobile business began to decline
a few years ago. the master minds in
Detroit toyed with the idea of the small
compact car. The European influence took
over here. Now the small car is with us
and sales are tremendous. Detroit is still
selling a car. but they are merchandising
it differently. So. too, when the sales of
the record industry began to slacken, the
78 rpm disk was replaced by the 45 and
33 rpm. Overnight record sales boomed,
and they have never been higher than
they are today. There is an endless list of
products outside our industry that are being
packaged and promoted differently
every day. Think of stereo record player.-,
quick lather for shaving, spray polish, etc
It is crystal clear today that you cannot
continue selling motion pictures successfully,
if they are sold the way they were
years ago. They must be packaged differently,
sold differently, merchandised
differently and exploited differently.
This situation will always exist. In ten
years from now. no matter how we change,
we will have to change again and keep
changing to inake our product continually
different and appealing to the public.
Many a good picture has died because of
this lack of change and many, many more
will fall by the wayside unless we continue
|
to sell with imagination.
The hard sell has worked for me over
'
the last quarter of a century in this
wonderful business. And I believe that I
will continue to sell that way—but with
'different approaches—as the years go on.
To cite more examples of how and what I
will be doing would, at this point, be superfluous.
We are all showmen, no matter i
"'hat end of things we are in. The exhih'-
'
tors in towns and cities are also showmen
—or they should be—when they get a
picture that has all of the potential ineredients
of bringing in the boxoffice gold
'
The distributor is also a showman and si
is the producer who originally put the
-show together.
Showmanship should be the focal point
of everyone's operating scheme. It is a
prerequisite for successful motion pictures.
And the houses that have been forced to
close during these past years could be bark
doing capacity business—the public demand
is definitely that great.
Merchandising for the future? You bet
there will be merchandising for the future
—and there better be plenty of it—because
the public expects to be sold, and sold
hard. All of us want to be sold, and although
we can't forget what Barnum said,
they're just waiting for us to bring them
back—back to the movies, in droves.
58
BOXOFFICE July 25. 1960

Compactness and Flexibility
Key Changes in Operation
By
MILTON RACKMIL
President, Universal Pictures
The change in the
pattern of operations
in Universal Pictures
during the past three
years was due to a
basic belief that the
best approach to the
solution of our particular
problems was
to pursue a policy of
compactness and
flexibility.
Milton Rackmil
We firmly believe
that the ability to isolate our particular
problems in both production and distribution
has brought about a complete
revitalization of the company. It was the
recognition of the necessity for complete
flexibility in production, marketing and
merchandising of our product that enabled
us to survive the difficult days of the past
three years and to emerge to our present
industiT status.
This meant breaking with many of the
precedents of the industry. In order to
achieve compact flexibility in our operations,
we found it necessary to make drastic
changes which were not only unprecedented
for us but in the annals of the industry
as well. Before we could even plan
our future it became necessary to change
our basic objective and switch from a
manufacturer of mass-produced merchandise
to that of a specialty manufactuier
of custom-made product. This change in
outlook no longer made it necessary for
us to own production facilities but, rather,
required uninterrupted access to these facilities
when they were needed. We therefore
sold our studios with the heavy drain
of overhead on our resources and leased
back the facilities we estimated we would
require in our new method of production.
This was a new departure in our industry
but not new in any sense in American
business life.
Reevaluated Operation
Also for the number of top pictures we
intended to have available for distribution
we had to reevaluate the operation
of our distribution system which had
been geared to handle the release of 35 or
more program pictures a year. In the
course of this reevaluation, we streamlined
our domestic distribution organization establishing
ten parent offices and 21 sales
offices rather than full-fledged exchanges.
This enabled us to handle the big pictures
with the greatest possible efficiency. It
Opportunities of the Future
Overshadow the Challenges
JACK L WARNER
By
tures, to be produced, directed and enacted
President, Warner Bros.
by Warner personnel. We will, as in the
I am by nature an past, welcome independent producers with
optimist and a confirmed
believer in
outstanding properties and casts, affording
them our production and distribution
facilities.
motion pictures, with
This open door to top talent
policy will
which I have been
be pursued as it has been during
the past.
associated through all
of the years they
Same Production Level
have been served by The number of pictures to be produced
BoxoFFiCE. Consequently
I am confion
many factors, most important of which
in future years will, of course, depend updent
that problems of will be public demand. As presently envisioned,
our schedule for 1960-61 will ap-
our industi-y will
Jock L. Warner continue to be solved, proximate that of the preceding year. We
as grave issues of the past have been satisfactorily
resolved.
currently have four outstanding productions
before the cameras, "Sunrise at
Warner Bros, is proceeding with an important
production program which will ex-
"Splendor in the Grass," with preparations
Campobello," "Parrish," "Fanny" and
press not only our confidence in the worldwide
appeal of superior motion picture the months immediately ahead.
far advanced for at least six others in
entertainment but our faith in the gifted As always, our aim will be to produce
people of many skills who create that entertainmentcally
bigger productions. The only size
better pictures—but not necessarily physi-
Our studios will continue to be the primary
source of Warner Bros, motion pic- quality
gauge in which we are interested is the
measurement.
al.so effected required economies.
Significantly our estimation of the situation
was completely justified in events
that followed which have seen pictures
like "Imitation of Life," "Pillow Talk,"
and, now, "Operation Petticoat" roll up
the biggest grosses in the history of the
company. We realized, too, that our customers
require more than 12 pictures a year.
In this respect, we have aggressively pursued
additional productions for release
either directly from our own resources or
from the outside. This has enabled us to
release an average of 22 pictures per year
during this period. We will continue to follow
this policy.
Attracted
Independents
Equally as important, under our new
production format and streamlined system
of distribution, we attracted some of
the most important independent producers
and actors in our industry not only for
an initial picture but for a continuing
relationship since we were able to offer
them attractive deals and deliver gro.sses
beyond their fondest expectations. Our
current and future record of independent
production deals speaks for itself.
Because of our new flexibility and compactness,
Universal is now able to adjust
itself decisively and quickly to any new
trends within the motion picture industry
or in the economic changes which may
affect the entire entertainment and recreation
habits of people throughout the
world.
We will continue to seek new talent and
offer opportunities for young players to
develop into boxoffice personalities. During
the past year, we have been exceptionally
successful in introducing to the screen
actors and actresses who have demonstrated
star potentialities and won immediate
popularity with the public.
Confidence in Young Stars
At this writing, three of them, Troy
Donahue, Diane McBain and Shirley
Knight, and a fourth new discovery Sharon
Hugueny, are appearing in "Parrish" with
a number of well-established stars. In addition,
there are others in whom we have
great confidence, including Angle Dickinson
who already has been seen in several
pictures, Roger Moore and a new young
stage star Horst Buchholz who will be seen
in Joshua Logan's production of the stage
hit, "Fanny."
Just as we are developing new acting
talent for the future, we are continuing
technical research and advances, a field in
which Warner Bros, prides itself upon
leadership extending back to the introduction
of the talking motion picture.
In short, looking at the future with
realistic optimism we see the opportunities
overshadowing the challenges, and
will proceed with enthusiasm to keep motion
pictures a going, growing medium of
entertainment and enlightenment.
BOXOFFICE July 25, 1960 59

I
And now, gentlem:
with all the love
motion
]:
companj
than
opening cl
IWl
FIRS']

.
of the box-office,
company can have for a
jture, with aU the pride a
|;an express on a printed
ind with more eagerness
las ever accompanied the
•Warner Bros, attraction . .
Announce The
R-eserved-Seat
aagements of...

A SCHAR
A story of love, a story cl
marriage and kids. It ij
tears. It is drama. It:!
courage. It is an entertaii
like no other since tb
you exhibited a motior
It
stars Ralph Bellamy sH^SSSr.R Gri

.
ODUCTION
iappiness. It is
iughter through
^votion. It is
lent experience
py
icture . .
first time
First at the PALACE N.Y.
September 28
The BEVERLY Los Angeles
September 30
The GARY Boston
October 5
The MARINA San Francisco
October 6
The UPTOWN Washington, D.C.
October 6
'^-
son-oo^ire- CO starring Hume Cronyn • Jean Hagen Technicoioi n

I
HEN.
1920
• • It was the year the
movies grew up
when exhibitors first
organized
By AL STEEN
. . . serials were at the height of popularity . . .
trade practices were already a source of friction
. . . and Ben Shiyen founded The Reel Journal.
in 1920, Ben Shiyen sat down
at his typewriter in Kansas City
to prepare the first issue of a regional
tradepaper which was to grow into
the present-day Boxoffice, the motion
picture industry was as different in its
general makeup as was Volume 1, Number
1 of The Reel Journal when compared
vi.ii today's well-known publication. Anu
yet. in some respects, the problems of both
Shlyen's first paper and the film industry
were similar in that they both sought to
enlighten and entertain, each encountering
and overcoming difficulties as they
grew in stature.
What was going on in the film industry
in 1920? What were industryites talking
about? What did they see for the future?
Who were the stars?
Before getting into the trade practices of
the day, let's take a look at the top players
of 1920. many of whom today's fans have
never heard. Among the feminine stars
there were Elsie Ferguson, Marguerite
Clark, Mary Miles Minter, Alice Brady,
Gail Kane, Doris Kenyon, Evelyn Greeley.
June Elvidge. Lucille Stewart. Louise Huff.
Alice Joyce, MoUie King, Mary Pickford,
Sylvia Breamer, Virginia Pearson, Mabel
Normand, Madge Kennedy, Pauline Frederick,
May Allison. Blanche Sweet, Texas
Guinan, Lois Wilson, Enid Bennett, Doris
May and Baby Marie Osborne.
And the men: Romaine Fielding, Mitchell
Lewis, E. K. Lincoln, Sheldon Lewis,
Herbert Rawlinson, Will Rogers, Tom
Moore. Harry Morey. Tom Santschi. Eugene
O'Brien. Henry B. Walthall. Conway Tearle,
William S. Hart. Douglas Fairbanks. Charles
Chaplin, Earle Williams, Robert Wai-wick.
Charles Ray. King Baggott, Tom Mix,
Douglas McLean—to name a few of the
better-known 1920 stars.
As for trade practices, the big news of
the day was the establishment of the open
or .selective booking policy. In a sense history
is repeating itself today. The government
antitrust suit decisions of the late
1940s eliminated blockbooking which had
returned as a normal practice in the lat*
1920s. The selective policy was hailed and
condemned by exhibitors in 1920, even
though it was believed the plan would result
in better pictures.
What Is now called a "new trend" toward
Independent production was at the
height of its earlier development In 1920.
dating back to the beginnings of the industry
when virtually all picture productions
were made by independent producers
—Selig. Robertson-Cole. Triangle. Hodkinson,
Vitagraph, Universal, Pathe and
others. There were more than 30 companies
which handled independent product
exclusively in 1920.
And what about product? Was there a
shortage? More than 500 pictures were
turned out that year and some of the
titles might bring smiles and snickers today,
such as "Are You L?s.illy Married?"
"Souls Redeemed." "Playthings of Passion."
"What's Your Husband Doln??" "Life's a
Funny Proposition" and "Soul Without
Windows," to name a few.
The coming of Prohibition in 1920 provided
interesting observations by people in
all segments of the industry. Prohibition
was hailed by a majority of industry personnel
as a boon to business, with special
stress on the belief that the exit of the saloons
would bring greater attendance to
the boxoffices. One top distribution executive
was quoted publicly as saying that
Prohibition would create a tremendous
thirst—for moving pictures. An exhibitor
in the northwest stated that his business
had increased 50 per cent after the saloons
closed. The general opinion was that the
money formerly spent on alcoholic beverages
would be channelled to the motion
picture theatre. It should be noted, how-
Succcsstul Exhibitors
^Sf;' Have secured dates on First
^S) National Attractions for the (
^^"^ Holiday Season.
TREAT your patrons
Xmas by giving them a
SPECIAL ATTRACTION
We &ui^est the following produc-
Nomads of the North
Dinly
In the Heart of a Fool
Go and Cci It
The Jack Knife Man
Twin Beds
The River's Knd
Don't Ever Marry
45 Minutes from Broadway
Peaceful Valley
N

NATIONAL SCREEN
congratulates
BEN SHLYEN
on the
40th Anniversary
of the
publication
of
Boxoffice
nnnonni^l^
^CW

I
—
40 Years From Now
'Oscar' Will Still be a
Symbol of Achievement
By B. B. KAHANE
Preiident,
Academy of Motion Picture Arts and Sciences
UN
the 40 years since Boxoffice was
founded, the motion picture industry
has grown from a creator of flickering
oddities into a vast
international entertainment
force.
And. during 33 of
these years, the
Academy of Motion
Picture Arts and
Sciences has played
an eve r-increasing
role in this steady
growth.
What the next 40
years holds in store B. B. KAHANE
for the industry is impossible to foresee,
but it is safe to assume that the motion
picture's role in entertainment will continue
to gain in importance and that its
Academy will continue to make a significant
contribution to this gain.
The category titles may include terms
completely foreign to us today, but the
honor of receiving an "Oscar" will serve
as a stimulus for improvement to the film
editor and soundman, no matter by what
exotic name he may be called in the 21st
Century.
Technological changes, often stimulated
by awards of merit, will undoubtedly take
place in all phases of the industry. All five
senses may be required of the motion picture
viewer of the year 2,000.
Space ships orbiting around the earth
may project images simultaneously into
thousands of theatres.
And the theatres of the future probably
will be completely different from anything
we can now envision.
But the Academy is a dynamic organization
which continually adjusts to
changes which occur in the motion picture
industry as a whole.
Just as the "Sound" Award was not
given until the 3rd Annual Academy
Awards, the "Space-Language Film"
Award may not be presented until the
103rd ceremonies.
Of one fact I am confident, however
motion pictures still will be an integral
part of the lives of our children and
grandchildren.
While the Academy continues to stimulate
this advancement through recognition
of outstanding achievements, it will certainly
also continue as the most important
single source of promotion for the motion
picture as an art form.
Every year, the Awards Show sets a new
record for newspaper and magazine coverage
and television viewing. The rating
services report that 22 per cent more people
saw this year's Awards program than
the 1959 show.
With the enlarging of the communications
channels, it is no starry-eyed dream
that more than a billion persons will witne.ss
the 43rd Annual Academy Presentations.
The First Motion Picture Academy Awards
In May 1929, (he Academy of Motion
Picture .Arts and Sciences presented its
(irsi awards, honoring best performers and
c raftsmen of the 1927-1928 season.
First
.V wards winners were:
lii-sl Picture: "Wings" ( Paramount I
Itest .\ctress: Janet Gaynor in ".S-venth
ll.a%cn" (Fox
Best .\ctor: Emil Jannings in "The Way
..( All Flesh" (Paramoimll
llesl Director: Frank Bor/.age for "Seventh
Heaven"; Lewis Milestone for "Two .\rabian
Knitihts" (United .Artists) Two Auards
Made.
Best Original Writing: Ben Hecht for
"I nderworld" I Paramount I
Best Writing .Adaptation: Benjamin Glazer
for ".Seventh Heaven." (^onjerrrd Only Onre.
Best An Direction: William Cameron
\Ienzies for "The Tempest" and "The Dove"
(United Artists).
Best Sul.-Tillc Wrilins:: .lo^.pli W. Farnham
for "Telling the World" ami "Fair
Co-Ed" (MOM).
Special Awards: Warner Bros., for proihicin);
"The Jazz Singer," first talking piclure.
Charlie (Ihaplin for producing "The Circus"
ny Award Winner: "Wings"
t, Buddy Rogers
Abram F. Myers
'Continued from page 34)
toll TV in the United States will be by
cable rather than by air.
The question then narrows down to
this: If toll TV by cable emerges from
t.ic iJicsciiL luriiiou, what, pan \%ui i-ne iiie-
^i,»u owners piay m its ueveiopment and
operation?
Exhibitors Should Enter Field
It was a prominent exhibitor who
made tne erpenmeni in BariiesvUle.
ills experience may aiscourage ota^rs iiow.
giving it a test, although he himself says
it was not conclusive. But if the public
should display a yen to see fresh movies
in tne home and to pay through the nose
for the privilege, then exhibitors will prot.cL,
uieir aituaLions oy going inio iius new
business, either alone or in company with
fellow townsmen. Whether modern-day exhibitors
can successfully cope with such
radical innovations depends upon a resurgence
of the pioneering spirit. The
men who formed Allied States Ass'n were
pioneers of the business who inherited
from their progenitors such valuables as
character, courage, self - reliance and
boundless energy. Their faith and vision
led them to build theatres where none
existed before, and brought them through
the dark depression of the 1930s without
a whimper.
I hope I am not dwelling in the past
when I confess it is my recollection of the
fortitude and resourcefulness of the oldtimers
that encourages me to think their
successors can emerge triumphant from
their present difficulties. Some are the
sons of distinguished showmen and are
showing remarkable fortitude in times of
adversity. It is a tribute to them that the
many theatre closings have been due to
dire necessity and not to panic. If the
motion picture business can be preserved
in its present mold, I am confident they
will hang on and ao their part. If changes
are inevitable, I am sure they will conform
to them and continue in the parade.
Confident of the Future
The reader may think there is little evidence
to support these hopeful views, and
that is so. But if the best guide to the future
is the past, then I am confident that
the people will find their way back to the
theatres. There and only there can they
find pictures projected and sound reproduced
as they should be. Moreover, there is
something deeply imbedded in human nature
that influences my judgment in this
connection. Pour walls and a ceiling, even
though they constitute the dearest spot on
earth—the home—can become a prison
and a bore if one is confined there and
never goes out. The desire to step out and
to see and be seen still smolders in the
breast of that vain and gregarious creature
known as man.
66
BOXOFFICE July 25. 1960

HOW OF 1961
ALT BSBA Anil the SEVEN
WONDERS OF THE WORLD
TECHNIRAMA
CD
TECHNICOLOR
TO BE PRODUCED IN ROME. PARIS,
TOKYO. BRAZIL. INDIA. AFRICA. U.S.A.
AND (IF POSSIBLE) ON THE MOON...!
A Trans- 1 nterna t iona I Production for release
by American International Film Dist. Corp.

28 Years of Industry ServicG
By the Blue Bibbuu Award
The National Screen Council
Has Been Boosting
Good Family Pictures for Nearly Three Decades
VELMA WEST SYKES
By
Chairman, Notional Screen Council
NE OF the great contributions Ben Shlyen has made
in the last 40 years to the motion picture industry
is due to his dedication to the importance of the family
entertairmient picture. His establishment of the BOXOF-
FICE Blue Ribbon Award in March of 1932 was in line
with his feeling that a large segment of motion picture
production should be aimed at family audiences. For it
was whole families, and their early interest in motion pictures,
which made the industry grow and become the giant
it is in the entertainment world today.
Have Kept Up Active Interest
Established awards are prestige builders in any field
and have become standard practice to point up merit.
When an award has been going on for 28 years as a
monthly feature, as has the BOXOFFICE Blue Ribbon
Award, it becomes traditionally valuable. As an index of
family entertainment at its best, the Blue Ribbon Awards
have kept up active interest by promoting this particular
field of production. Censorship has a negative approach to
the problems of good taste in motion pictures, whereas
Blue Ribbon Awards have a positive effect on screen
product.
When, in the spring of 1932, this recognition of the best
in family pictures began, the self-regulatory Production
Code Administration had not been fully established. However,
many in the industry had been working toward some
kind of self-imposed regulation to avoid political censorship.
So the climate of opinion in the motion picture production
field and among patrons was such that any device
which called attention to wholesome entertainment values
was a step in the right direction.
The formation of a Council to select the winner of the
Blue Ribbon Award each month resulted in the National
Screen Council, originally composed largely of exhibitors.
Then it began to be apparent that in order to have a
representative group, large segments of the public should
be included. So the Council began building up by invitations
to motion picture editors of newspapers and magazines
all over the United States, to radio commentators,
and to representatives of civic, educational and women's
club groups. Exhibitor organizations are also represented
but now constitute only one section of the present 328
members who comprise the Council.
Membership of Council is Varied
Breaking this down we find 144 editors, 15 radio and TV
commentators, 145 representatives of motion picture councils,
civic, educational and women's club groups, 24 exhibitor
organization spokesmen. It can be readily seen that
this is a comprehensive, cosmopolitan and democratic approach
to obtaining an objective analysis of currently
playing product.
In BOXOFFICE'S 35th Anniversary issue of July 2, 1955,
Blue Ribbon Award winners had shown a combined boxoffice
score average of 140 per cent, 40 per cent over the
100 per cent of normal business. Since that date there
have been 60 more Blue Ribbon pictures and they still
average a little better than 140 per cent at the boxoffice.
None was below average in scoring and 16 did better
than 200 per cent, two did better than 300 per cent, so
the family picture is still a business-builder. Exhibitors can
still think of it as the bread-and-butter factor in their
business.
The constant threat of censorship has made such efforts
as have been put forth by the Blue Ribbon Awards of increasing
value. Each member of the National Screen Council
represents many others besides himself. Motion picture
editor members are in a position to publicize the picture's
family entertainment value when it is a Blue Ribbon Award
winner. Likewise, radio and TV commentators bring up
the matter of the Award to their listeners. Representatives
of film councils, civic and educational organizations take
the word to their various groups—and bring back reactions,
as well. NSC members from exhibitor organizations
are able to sound out, not only boxoffice results from
playing family-type pictures, but the amount of goodwill
engendered by establishing standards in a community
that make it unnecessary for parents to worry about what
their children are being exposed to in the local theatres.
Most Comprehensive Opinion Poll
The Screen Council's membership is such that the
monthly comment page of the reprint sent out each month
to members has been called the most comprehensive
opinion poll about current motion pictures in the country.
Those who have long been on the roster value their membership,
as indicated by this letter of July 3, 1959 from
Sawyer Folk, chairman of the Drama Department at Syracuse
University:
"I have just returned from a four months Department
of State assignment to the Near East. In consequence, I
have not been able to send in the monthly ballot for the
Blue Ribbon Awards. However, I am still very much interested
and hope I will be kept on the National Screen
Council.
"I had a very exciting and profitable time visiting Spain,
Italy, Greece, Turkey, Cyprus and Israel. It was the first
time I had visited a number of these countries."
Last month Bert Reisfeld, Hollywood correspondent for
the German Press, penned this note on his June ballot:
"I will be in Europe for the summer; please do not take
me off your list as I'll be voting again in the fall."
Then there was this letter from Mrs. Fred Hire of Fort
Top Winners of Blue Ribbon Awards
Awards Won
Company METROGOLDWYN-MAYER 93
Producers PANDRO S. BERMAN 14
WALT DISNEY 14
Director MERVYN LcROY 11
Actor SPENCER TRACY 19
Actress KATHARINE HEPBURN 9
Writers FRANCES GOODRICH 7
ALBERT HACKETT 7
68 BOXOFFICE July 25. 1960

. . Members
. .
Wayne, Ind., state president of the Indorsers oi Photoplays.
Dated January 12, 1960, it says in part:
"Thank you very much for the 1960 membership card.
It is a privilege and an honor to be one of the many who
help select the motion picture each month that is given
the Blue Ribbon Award . of the Indorsers see
all the first-run pictures through the courtesy of theatre
managers who issue us passes. This means we can publicize
these pictures to the greatest extent, and do so both
in Fort Wayne and Allen County.
Also Sponsor Junior Indorsers
"We also sponsor the Junior Indorsers, a membership
of 16 students from four high schools. Incidentally, to be
members, they must be 'A' students. They also see all
first-run pictures with passes, then post lists in their
schools.
"We have the ministerial groups interested and post
lists in our public library. As motion picture chairman of
the 12th District of the Indiana Federation of Women's
Clubs and the Allen County Federation of Clubs, it is my
duty to send all publicity to six counties and 45 clubs.
Our indorsements appear each week in our local papers.
We hove "parents who tell us they look for these before
sending their children to the movies."
Another group with widespread influence is the Motion
Picture Council for Brooklyn, represented by its president,
Mrs. George H. Sutcliffe. In a letter dated January I of
this year, she writes:
"My Motion Picture Council members join me in sending
you and Mr. Shlyen every good wish for 1960 and thank
you for my I960 membership card. I had the privilege of
previewing 'Ben-Hur' and immediately got busy contacting
presidents of some 40-odd organizations, telling them
that we recommend the film and suggesting they go in
groups to see it. They promised to do so. As you know,
we have been serving the public since 1932 and hove
become more or less an information center in the community."
Among our members is a mother-daughter team which
does not always function as a unit, for the two do not
always vote for the same picture. Mrs. A. L. Murray, a
Kappa Kappa Gamma of Long Beach, and her daughter
Elisabeth, who is affiliated with the Long Beach Teachers
Ass'n, sent this note last January to acknowledge the
annual membership card sent out:
Ask for Endorsement of Films
"Again, thank you most sincerely for the privilege of
being a small part of the Screen Council. Friends say that
membership on the Council keeps us in a highly critical
attitude—but I notice they ask us to recommend films for
them to see!"
Members of casts and production staffs of Blue Ribbon
Award winning pictures express their appreciation upon
receipt of Blue Ribbon plaques with these typical remarks,
gleaned from a file of letters received:
"Thank you very much for the February BOXOFFICE
Blue Ribbon Award for 'On the Beach.' I really appreciate
it and shall display it with great pride."—Stanley Kramer.
"It is this kind of commendation that makes a director's
job worthwhile. Please convey my deepest thanks to members
of the National Screen Council."—Frank Borzage .
"I am extremely proud of this Award and I thank you with
all my heart for granting it to me. I hope to go one day to
America and tell you by word of mouth how much I appreciated
it."—Pierre Boulle.
"You can rest assured that the plaque now has a place
of honor in my home."—Rossano Brazzi ... "I am deeply
honored by the Award and shall be very happy to get it."
—Oscar Hammerstein II.
"I was so thrilled to have a BOXOFFICE Award for
The King and I.' It makes my second, the first time for
'King Solomon's Mines'—and so now I have two plaques
Ail-Time Blue Ribbon Award Favorifes
Best Years of Our Lives, The (RKO) August, 1948
Big Fisherman, The (BV) November, 1959
Cheaper by the Dozen {20th-Fox) May, 1950
Diary of Anne Frank, The (20th-Fox) Augusf, 1959
David Copperfield (MGM) January, 1935
Friendly Persuasion, The (AA) November, 1956
Going My Way (Para) August, 1944
Good Earth, The (MGM) August, 1937
Greatest Show on Earth, The (Para) July, 1952
How Green Was My Volley (20th-Fox) January, 1942
I Remember Mama (RKO) April, 1948
Jolson Story, The (Col) January, 1947
King and I, The (20th-Fox) July, 1956
Little Women (RKO) December, 1933
Miracle on 34th Street (20th-Fox) July, 1947
Mr. Deeds Goes to Town (Col) April, 1936
Mrs. Miniver (MGM) September, 1942
Mutiny on the Bounty (MGM) November, 1935
Old Yeller (BV) February, 1958
Robe, The (20th-Fox) October, 1953
Seven Brides for Seven Brothers (MGM) October, 1954
Shaggy Dog, The (BV) April, 1959
Snow White and the Seven Dwarfs (RKO) February, 1938
State Fair (20th-Fox) February, 1933
Ten Commandments, The (Para) January, 1959
Toby Tyler (BV) March, 1960
Wizard of Oz, The (MGM) September, 1939
Yearling, The (MGM) June, 1947
to be proud of on my office wall at home! I sincerely hope
I can collect a few more."—Deborah Kerr.
"The BOXOFFICE Blue Ribbon Award for The Big
Fisherman' is framed and proudly displayed in my of-
Lee.
fice."—Rowland V.
"I am so grateful to the members of the National Screen
Council, and thank them for the honor they do me by their
Award."—Laurence Olivier.
"As one of the screenplay writers of The FBI Story,' I
am grateful to Boxoftice and the National Screen
Council for my Blue Ribbon Plaque just received. My previous
one was for the screenplay of 'So Big' and has been
highly prized by me—as this new plaque shall also be.
The wide cross-section of American opinion represented
by NSC makes its Awards especially important to creative
members of the motion picture industry."—John Twist.
"Just returned from my vacation to receive a most wonderful
birthday present: your award for my work on 'Gunfight
at the O.K. Corral.' I'm going right out and have it
Permaplaqued and give it a place of honor on my office
wall, with hopes it has lots of brothers and sisters in the
years to come."—Leon Uris.
In this age of specialization, it must not be expected
that all motion pictures will be aimed at the same type of
audience. But the three-fold principle drafted 28 years ago
when the Blue Ribbon Award program was started still
typifies its objectives. These are:
1. To encourage the production of motion pictures with
appeal to the mass of regular patrons of all ages.
2. To foster a greater public appreciation of the more
wholesome type of motion picture entertainment.
3. To stabilize motion picture attendance on a higher
average level.
Thus, we recognize the efforts of those producers and
directors who have kept the family audience in mind. We
thank the National Screen ' Council members who have
given their time and efforts toward the promotion of
wholesome type of entertainment, and we look forward
with confidence to increased interest in pictures that have
all the elements which attract the patronage of young and
old, singly or together. Just as the middle-class is the
bulwark of any society, the family picture remains the
backbone of our industry.
BOXOFFICE July 25. 1960 69

BMA-SHfNG DOWN DOORS
with
RKO
and all the wonderful circuits
and independents who
contributed door-smashing
business to the$256
J^M *

!
COAST- TO -COAST!
Or,

—
—
Trailers and Accessories Will Keep Pace
The Little
Man
With Changing Times and Public Tastes
By
HERMAN ROBBINS
President, National Screen Service
Forty years ago.
Screen
National
Service was a year
old and it is still the
Prize Baby of the
Industry. But it is a
far cry from those
early days of animated
trailers when
the studios looked
upon us as somewhat
of a nuisance, a sort
Herman Robbins
of bothersome stepchild
who often got
in their way.
In those hectic years, the studios, in
effect, just tossed us scraps as if we were
a stray hound looking for a handout. A
company representative would gather up
pieces of film from the cutting room floor,
put them together and out of the hodgepodge
would come another hodge-podge,
scenes from a particular picture but without
sequences or continuity.
But the funny part of the whole setup
was that those disjointed and crude rolls
of celluloid sold tickets at our customers'
boxoffices, just as our polished, technically
perfect and systematic trailers do today.
Prior to National Screen's entry in the
industry, coming attractions were announced
by glass slides, with a scene from
a forthcoming picture along with cast and
credits. And, so, an animated "slide" immediately
became a novelty, attracted considerable
attention and roused interest,
even though many of the scenes were not
in the completed picture. But that didn't
matter. The audiences were seeing a slide
that moved.
At first there was no explanatory or
selling copy in subtitles. Just a title and
the scenes. The catchlines did not come
until later. The exhibitors had a captive
audience which was indoctrinated with the
information about the next attraction.
Insofar as the production of trailers today
is concerned, it is a vastly different
Congratulations
to
BEN AND BOXOFFICE
On Their 40th Anniversary
JACK H. LEVIN
1501 Broadway New York City
story. And it has been for many years. In
order to insure the maximum of penetration
and hard-hitting sales copy, an actual
script is prepared and written for each
trailer. The director and the producer,
realizing the value of the medium, sit in
on the preparation of the trailer for their
picture and assist in making a careful
study of the most potent and intereststimulating
sequences that will influence
the viewers to want to come back to the
theatre to see the advertised production.
Trailers have kept pace with the industry
in every advancement of technical aspects
and production techniques. They
have grown and improved with the progress
of the business. If there is any question
about that statement, one would only have
to take a look at a trailer of 25 years ago,
20 years ago, 15 or ten years ago and
make a comparison. It would be startling
to note how these celluloid "salesmen"
have kept abreast of changing times and
changing tastes, regardless of aspect ratios.
The same goes for specialty accessories
photo-gelatins, photo-art, standees, etc.
a branch of our business which we created
in 1937. Then came litho posters, stills,
mats, heralds, and other standard accessories
which we took over from the various
distributing companies in 1940. All the
different items of those days would be
ineffective today, or at least less effective,
just as our own products today will appear
to be antiquated 25 years from now.
The production of trailers and advertising
accessories changes as the industry
changes; they advance with each advancement
and progress with each progressive
innovation. It would be difficult to predict
what trailers and accessories will be like
by 1970 but one thing is certain, and that
is that they will be in step with the times
and in tune with the public taste. They
will be tailored to the fashions of the day.
just as clothes, automobiles and furniture
are created to meet existing conditions.
Motion pictures are still our best entertainment
and nothing sells them to the
public better than the trailer.
Who Wasn't
There
(Irass Kodts, Niirtli America --This is now
a desolate place; once it was a thriving center.
Not very populous, hut people used to
come here from miles around to spend a
pleasant few hours at its motion picture
palace.
It wasn't really a palace, h wasn't at all
palatial. It was hardly more than a storeroom
huildint; with .SCO opera chairs. But to the
fiilks around, many of whom came there -^
rtj;ularly each week, it was a dream palace.
It was there they took refuse from their
daily chores. Tlicre they saw a world of makelielleve
that caused them to forget their
Irouhles and cares for the moment. There,
IcKi. lliey saw the real events of life: the
presinl world i;i)inps-on. 'riiey didn't want
to "gel away from it ' altogether. Tliey wanted
to know what was going on—visually.
Had they not read about it in the papers?
Had they not heard about it on the radio?
Had ttieir preacher not told them about it
from his pulpil? Indeed.
But to see it, virtually living before them;
til see the people whose voices tliey had heard
iin their radios; to have before their eyes
a demonstration of the work that was being
dune— on their behalf—by men and women
in the war plants; to learn through news
pictures of the daring and sacrifices of soldiers
and sailors; through pictures— fictionalized,
to be sure—but based on factual
events.
Cra.ss Boots' picture palace was built to
give cnlerlainnient to the people of its little
community and to the fann and village homes
nearby. But. with the advent of tlie war, that
enlerlainmeni became something more powerrni.
It Iwcame a morale builder. It was inspiraliiinal.
Il liiiill courage. It made stamina,
lia.kbone!
Backbone. That's what the little picture
palaces that dot the map in .S.OOO or more
places are to their industry— and to their
country. They hold it together. They are the
vertebrae around which the land is built
these little Grass Roots places and their
little
storeroom picture palaces.
Around them is built the corner drugstore;
the grocery and meat market: the notions
and dry goods shop; the five and ten cent
ciiunlers. But Grass Roots doesn't have these
any more.
The little man who ran the picture palace
isn't there any more. He was the spark plug
of the commimity spirit. His theatre was
the bright spot on Four Corners Place. Bright
inside as well as out. For it was here happyfaced
folks used to gather; to exchange
neighborly greetings and cheery words; to
hear one another talk and laugh and applaud.
And wasn't it around that theatre that
the rest of the business center was built?
It's
now is
dark now; not merely dim. Four Corners
mostly empty stores.
Because the little man who ran the picture
palace isn't there any more.
BEX .SHLYEN in Boxoffice
\,.v ember 6. 1943
72 BOXOFFICE July 25, 1960

I
BOXOFFICE
Their after hours talk is all about you
Solving problems related to all types of film processing is their business. Out
of their discussions also come ideas for saving you time— and money. Forty-five
years of experience mean superior quality and service— plus dependability.
TECHNICOLOR CORPORATION Sales
Department, Motion Picture Division
6311 ROMAINE STREET, HOLLYWOOD 38. CALIFORNIA • TEL. HOLLYWOOD T-1101
:: July 25. 1960 73

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m^
Need a Continuous Industry Effort
To Keep Public
leisure time.
Therefore, if we are to keep motion picture
business successfully alive, we have
to realize that, not only production and
distribution must be flexible and dynamic,
but that exhibition also must demonstrate
new techniques and dynamics in making
itself more attractive to the entertainment-hungry
public.
Going to the Movies'
ally. Why can't we be as modern in thi.s
respect as the milk industry and the brewing
industry?
The late lamented business-buildinq;
campaign should not be revived as an
event. It should be revitaHzed as a necessity
and as a permanent policy.
COMPO is the ideal apparatus to tackle
these and other problems, because COMPO
has proved that in emergencies the in-
The Theatreman's Role
In
His Community
liiiililin;; >l(acly jialronagc is not an easy
lask but ail cxhihitdr is more strongly assured
(if success if lie creates for his theatre
By MAURICE BERGMAN
Therefore, the future will necessarily an important place in its community. Tliere
President, General Products, Inc.
bring a closer coordination between all are many ways to do it, hut one sure way is
-^ One fact remains branches of the business.
llirough setting aside at least one night a
in favor of the mo- The first step in a long range program week tliat will attract the whole family; that
r^^^^^ ^BM^^^ tion picture business. for the industry would, it
will
seems to me, be
make your theatre "the place to go"
The mass of people,
here and ment an riuling.
a concerted effort to convince the
when parents
govern-
want to take the children on
that the consent decree, rather than
It
throughout the world,
lias been previously
being
noted that exhibitors
a beneficial instrument, is a most
have an inordinate
who enjoy the greatest amount of success
take active part in civic affairs.
detrimental one. Exhibition, by now, certainly
will go along with this in view of belong to as many business groups as they
appetite for entertainment
and recrea-
the confusion crpated by the decree.
are able to join; they are church members
They
tion.
Secondly, theatre owners must at least and good mixers. They are not aloof from
In this country, admit to themselves that many theatres their patrons who know and call them by
unfortunately, mov- must be replaced by modern structures, their first names. Good fellowship costs little
Maurice Bergman ies are not getting thus insuring a glamorous environment more than a smile and a happy word but it
a major part of the recreation dollar. for the exhibition of pictures.
pays big dividends. Good fellowship with
Forty years ago, when Boxoffice was a
the youngsters in the neighborhood through
I, therefore, predict that out of necessity
baby, little competition existed for the entertainment
we will have many new theatres, especially special attention to their entertainment wants
dollar. Radio was unimport-
in the growing suburban areas. This means not only cultivates patronage for today but
ant; bowling was a negative factor; race that the motion picture theatre for
will have
tomorrow and the next day and when
tracks were few and far between; and golf to follow these
the trends in
youngsters
population
become adults.
shifts.
was still for the wealthy.
We already are seeing evidence of this.
BEN SHLYEN in Boxoffice
Since 1920, all of these competitive But we are not seeing it nearly enough to
March 30, 1935
forms of recreation have reached tremendous
enable us to really capitalize on the new
dimensions. And, on top of this, along opportunities in these areas.
came television.
But most important of all, we need a dustry can be mobilized into an aggressive,
In looking ahead, merchandising, promotion,
continuous industry effort to keep the constructive and militant force.
advertising and publicity will public minded to the idea of going to the The major problem, when you get right
necessarily become more important.
movies.
down to it, is to get more people to go more
We are not only going to have more Therefore, it's about time that we catch often to the movie theatres.
leisure time in the years to come, we are up to other industries who, year in and This is not a public relations problem.
also going to have fierce competition from .vear out, are spending millions institution-
It is a selling and publicity problem.
all sorts of new ways for people to use this
Let's, then, in looking ahead, also look
back to our history and reaffirm our belief
in good ballyhoo techniques.
It seems a pity that many of these techniques
which we developed have been
taken over by our biggest competitortelevision.
I suggest a paraphrase of a good slogan:
"Let's get more out of our business by
putting more life into it."
Dear Ben:
for 40 years, boxoffice has provided
inspiration and leadership to the thousands
of showmen who have made our industry
GREAT.
MAY YOU CONTINUE TO GROW AND TO GUIDE
DURING THE YEARS AHEAD.
A FRIEND AND ADMIRER
BOXOFFICE July 25. 1960 77

f
CONGRATULATIONS Of
—
THE SINGER
NOT THE SONG
Filmed on an epic scale in CinemaScope
and colour, "THE SINGER NOT THE SONG"
unites three big international stars in one of the
most unusual and dramatic love stories ever told.
Dirk Bogarde plays a vicious bandit who rules
a remote Mexican village by fear. John Mills
is the village priest who pits himself
and his faith against the bandit,
and sensational French star Mylene Demongcot
is the girl who brings priest and bandit
into violent conflict. Roy Baker produced
and directed.
—
MAKE MINE
MINK
Bursting at the (ermine-lined) seams
with some of Britain's best-loved comedy players
"MAKE MINE MINK" is an uproarious story
of a gang of upper-class "paying guests"
who, with their eccentric landlady,
steal mink coats to raise money
for charity. Terry-Thomas,
the gap-toothed star of a dozen laughter
successes, heads a cast which includes
the irrepressible Athene Sevier (as the landlady),
loyely Billie Whitelaw and the fabulous
1 lattie Jacques. Hugh Stewart produced and
Robert Asher directed this laughter bean-feast.
J. ARTHUR RANK OVERSEAS FILM DISTRI

mUR 40th BIRTHDAY
NEVER
LET GO
Brilliant British comedian Peter Sellers
turns ruthless killer in "NEVER LET GO",
a nerve-shattering thriller about
an unsuccessful cosmetics salesman (Richard
Todd) whose car is stolen and who, in a
desperate bid to get it back, sweeps a group of
people into a nightmare of violence.
Sellers plays the sadistic head of a car-stealing
racket and lovely Elizabeth Sellars plays
Todd's tormented wife. Peter de Sarigny
produced and John Guillermin directed this
thrill-a-minute entertainment.
DOCTOR
IN
LOVE
Betty Box and Ralph Thomas, the producerdirector
team who have already prescribed three
doses of hilarious fun ("Doctor in the House",
"Doctor at Sea", "Doctor at Large")
now come up with another laughter tonic
in "DOCTOR IN LOVE".
Michael Craig and Leslie Phillips are.
the doctors whose frantic misadventures
with the opposite sex point
the lesson that there's no cure for love.
The massive mirth-raiser of previous
"Doctor" films, James Robertson Justice
is
back in all his Eastman Colour glory
and among the lovely girls "on the panel"
are Virginia Maskell and Carole Leslev.
(RS LTD. 127 WARDOUR ST. LONDON. W .
1 .

—
—
The Outlook in
Britain
The Industry Is More Optimistic About Its Future
Than at Any Other Time in Its History
By
ANTHONY GRUNER
THE
LONDON
40th anniversary of Boxoffice
arrives at the most bulhsh period the
British film industry has ever known.
Motion pictures are now being made by a
dozen leading independent producers for
the world market, and many of them have
secured sensational boxoffice returns in
the United States and Canada.
The British film trade has now officially
secured the abolition of its entertainment
tax: it has a government subsidy in the
form of the Eady production fund, which
enables all British features to receive extra
money based on the boxoffice success of
the individual film. It has. within the
industry, some of the finest technicians,
directors, writers and actors whose experience
in working for American productions
has provided them with the know-how and
show-how necessary for the big picture.
The roster of British film names that
mean boxoffice business is a U ngthy one
companies like Anglo Amalgamated. Associated
British Picture Corp., Hammer
Films, Lion International, the Rank Organization
and Regal Films. They have all
been responsible for releasing motion pictures
which have made for satisfied exhibitors
in almost every country in the
world.
U.S.A. No Longer Excluded
Once upon a time there would have been
a rider, "except in the U.S.A." This Is no
longer true. Anglo Amalgamated, in conjunction
with American Releasing Corp.,
was responsible for "Horrors of the Black
Museum." the newly completed "Konga,"
"Peeping Tom," the Michael Powell production,
and the Julian Wintle and Leslie
Parkin film, "Circus of Horrors." Moreover,
they are releasing the foremost British
comedy series. "Carry On . . .," and already
the boxoffice returns in special release
situations have been outstanding for
a comedy series in which there is no
internationally known star name.
Associated British has "Look Back in
Anger" with Richard Burton and Mary
Urc; Hal Chester's comedy based on the
Stephen Potter books; "School for Scoundrels."
with Terry-Thomas and Ian Carmichael:
and the soon to be released "The
Long and the Short and the Tall," with
Laurence Harvey and Richard Todd.
Hammer's contribution to a British
reputation in the States has been most
consistent and successful—from "Frankenstein"
and "Dracula" to "Yesterday's
Enemy" and "Strangers of Bengal." The
Hammer team of James and Michael Carreras
and Anthony Hinds has understood
and captured the magical concept of what
makes a successful motion picture for the
international market.
Lion International, in association with
Bryanston and Britannia Films, has taken
longer than most companies to seize on
the essential factor in film production that
makes a feature as suitable for an American
as for a British audience. Yet, they
are responsible for "Room at the Top" and
"Expresso Bongo" and the Boulting comedies,
"Private's Progress" and "I'm All
Right, Jack" as well as "Carlton Brown of
the F.O."—known in the States as "Man
in a Cocked Hat." These have shown that
it is possible to make a film indigenous to
one country but international in appeal.
The Rank Organization, which paid
heavily for its excursions into the United
States market, is now coming forward with
productions that are big and boxofficeworthy
in every respect. Films like "Flame
of India," released by Fox; "Conspiracy of
Hearts," distributed by Paramount; "The
League of Gentlemen," with Jack Hawkins,
and "Blind Date" with Hardy Kruger, also
released by Paramount. Producing teams
like Betty Box and Ralph Thomas, Allied
Film Makers under Michael Relph and
Basil Dearden and the productions sponsored
by Sidney Box are all geared to
meet the requirements of the U. S. exhibitor.
The Rank lineup of films has been cut
from an aim of 20 in 18 months to seven
or eight a year. But more money is being
spent, more care taken and selectivity In
casting planned to insure that the somewhat
tarnished production reputation of
the Group can be overcome during 1960.
Newest Distribution Company
Regal Films, under Joe 'Vegoda and
Michael Green, is the newest distributionproduction
company in the business and,
in the year since commencing operations,
has caused a definite stir in the American
market. First with the over-sold "Jack the
Ripper" and now "The Flesh and the
Fiends," "Siege of Sidney Street," "Hell
Fire Club" and "The Wreckers," they are
providing the type of action films which
will enjoy good results both in Britain and
overseas.
Thus, one can say, the British production
industry is now working as never
before towards taking a greater share
within the American boxoffice. This, however,
is only part of the scene. Hollywood
has now become sold on British directors
like Michael Anderson, Sir Carol Reed,
Ken Hughes. David Lean and others. It
seeks British stars like Alec Guinness, Jack
Hawkins, Peter Sellers, Sir Laurence
Olivier and Mary Ure, as well as the wealth
of character actors and actresses who can
be found over here. Hollywood engages the
best of British script writers—Eric Ambler,
Terence Ratigan, Willis Hall and Christopher
Fry. And Hollywood is now making
more pictures with locations in Great Britain
than at any time.
The recent decision of Fox to allocate
$20 million for a crash program of British
films is an example of the new attraction
that London possesses for the American
major film companies. The decision of
Paramount to produce a minimum of four
major films a year in this country is another
factor, as is the Columbia agreement
with Hammer Films for nine features a
year, plus six more through its own British
and Continental resources. MGM's move
to provide a regular supply of British-made
pictures at Elstree Studios is a further
confirmation that Britain has become
equal in popularity—if not yet in size
to the Hollywood motion picture industry.
What the Future Holds
What of the futm-e? The fate of the
British and American industries is becoming
more interlinked and, although there
may be a certain amount of competition,
the prevailing shortage of product and the
desperate needs of exhibitors should lead
to greater cooperation in the years ahead.
Today neither Britain nor America has
a monopoly on production know-how or
the ability to make boxoffice films. The
search for new film markets and the exploitation
of existing ones goes on, but
neither side will ever be able to dominate
the other. The objective situation favors
all producers whether American, British
or Continental. The world, in literal truth,
is their oyster.
Further interchange of experience and
cooperation can lead to more profits for
both industries. Further understanding on
the part of American exhibitors and greater
showmanship in the selling and promotion
of pictures will be of direct value to
the U.S. as well as British producer.
This is a time when both countries must
be internationally minded in the best
sense and should seek and work for unity
as never before. Part of the interchange
of ideas and the leadership for the trade
can be given by the industry's own press.
That is why British trade over here regards
the 40th anniversary of Boxoffice as a
significant occasion. It finds Wardour
Street more optimistic about the future of
the industry than at any period within its
own 40 years existence.
80 BOXOFFICE July 25. 1960

ASSOCIATED BRITISH
THEATRICAL PRODUCTIONS
TOMMY THE TOREADOR
Starring TOMMY STEELE and
JANET MUNRO with SIDNEY JAMES
SANDS OF THE DESERT
Starring CHARLIE DRAKE co-starnng
PETER ARNE with SARAH BRANCH
BETH ROGAN-RAYMOND HUNTLEY
FOLLOW THAT HORSE
Starring DAVID TOMLINSON
CECIL PARKER and RICHARD WATTIS
and introducing MARY PEACH
SCHOOL FOR SCOUNDRELS
Starring IAN CARMICHAEL-TERRY-THOMAS
JANETTE SCOTT and ALASTAIR SIM
BOTTOMS UP
Starring JIMMY EDWARDS and featuring
ARTHUR HOWARD-MARTITA HUNT
SYDNEY TAFLER and RAYMOND HUNTLEY
AN HONOURABLE MURDER
Starring NORMAN WOOLAND
MARGARETTA SCOTT and LISA DANIELY
ABC TELEVISION NETWORK
PRODUCTIONS
TIME TO REMEMBER (39 iliour epIeoOtt)
TORGHY (52 Miour episodM)
HABATALES (65 eight minute films)
THE FLYING DOGTOR (39 i hour episodes)
AFRICAN PATROL (39 i hour episodes)
DIAL 999 (39 i'hour episodes)
MANTOVANI (39 ihour episodes)
TALES FROM DIGKENS (i4 i-hour episodes)
GLENCANNON (39 ihour episodes)
INTERNATIONAL DETECTIVE (39 i hour episodes)
JUNGLE BOY (I3 i hour episodes)
TOMAHAWK (26 i-hour episodes)
MARTIN KANE (39 i
Feature Films
Educational Films
hour episodes)
Short features: Documentaries
and Pathe News Library
London Playhouse
ASSOCIATED BRITISH-PATHE LTD
A MEMBER OF THE ASSOCIATED BRITISH GROUP OF COMPANIES
\
2 DEAN STREET. l^ONDON, W.1, ENGLAND
BOXOFFICE July 25, 1960 81

We Congratulate
BOXOFFICE
ON ITS
4D'"amversary
NAT COHEN and STUART LEVY
distributors of
"CARRY on CONSTABLE"
Produced by PETER ROGERS • Directed by GERALD THOMAS
"PEEPING TOM"
Produced & Directed
IN
EASTMAN
COLOUR
by MICHAEL POWELL
"THE CRIMINAL"
Produced by JACK GREENWOOD
ANGLO AMALGAMATED FILM
DISTRIBUTORS, LTD.
HAMMER HOUSE.113-117 WARDOUR STREET, LONDON W. I. CABLES: ANGLOPRO-LONDON
BRITAIN'S FOREMOST DISTRIBUTORS!
82
BOXOFFICE :: July 25, 1960 j

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-
THE TECHNOLOGICAL OUTLOOK
Many Developments to Aid the Industry
By
1897: Edison Kinetoscope Projection
President,
NORWOOD L SIMMONS
Society of Motion Picture and Television Engineers
a motion picture, Norwood Simmons
has been a
toward establishment of specialized
jtnonths, the development of faster color
jfilms, new black-and-white films with im-
IProved speed-graininess ratio, ultra-fast
cine camera and TV camera lenses, remarkably
versatile variable-focus or zoom
lenses, and great improvement in the
quality of video-tape recording materials
and equipment. Many motion picture and
television techniques are being adapted
as a part of the new space technology.
From the many diverse camera techniques
which employed various film sizes
and shapes and resulted in various aspects
ratios, a reasonable order is being
achieved. This has benefited eveiTone,
tJRING the recent past the motion and especially the exhibitor. We have developed
improved printing techniques, re-
picture industry has been undergoing
a process of evolution. The sulting in sharper, cleaner, and steadier
old-line studios in Hollywood have been images in the print film than were ever
gradually converting wholly or in part to obtained before. The increase in large
television film production.
There have
required new projection and theatre engi-
screen presentations with 70mm film has
some rather
neering. There have been several new
drastic economic consequences
of this
both for live TV and video-tape recording,
developments in the special-effects field,
shift. Instead of a
of the
toward single
ownership of all servand
technical
that are
needed in the making
and for motion picture film production.
Electronic methods on the one hand and
photographic methods on the other have
vastly enlarged the possibilities for story
enhancement without excessive cost. It has
been commonplace in Hollywood for motion
picture producers to expect the "impossible"
from the special-effects draftsmen
and television program producers
now rely on electronic wizardry in the
same way.
of all kinds.
Many studios have divested themselves
laboratory, sound department, camera The Television Picture:
and special-effects depart-
Within the motion picture industry
These operations have become, in
there has been a gradual fusion of one
cases, commercial entities and offer
mode of entertainment with that of another—television.
services on the open market, not only
to the producer of films for entertain-
,
This fusion has required a blending of
;ment, whether these be viewed in the thethe
creative techniques used in the two
:atre or in the home on a TV set, but also
industries. This has been a healthy situation.
The sound stages in Hollywood not
to the
I producer of nontheatrical films.
These shifts have increased the competiengaged
on feature film production have
!tion for the independent film producer's
been used for filming TV programs, with
.business. This results in more emphasis on
an overflow demand occupying stages that
[good engineering practices. It means more
had been closed for years.
[opportunity for well-trained motion picture
and television engineers than has
Engineers as well as craftsmen in the
industi-y, such as the makeup man, the
'existed before.
cinematographer, the editor, and so forth,
in many of the problems rejlating
to the production of films for tele-
have had to learn new techniques. If they
do not adapt, they are lost. New breeds of
is at fever pitch. This field is new
engineering or technical specialists have
so that engineers are pioneering
been developed in
|in new
much the same way as
techniques. At the same time, there
the television writer, who is now regarded
been a tremendous growth in the use
as a separate form of literary creator. Demands
for certain forms of engineering
the new, versatile technique, magnetic
recording.
talent outstrip the supply. For example:
rapid introduction of video-tape recording
as a technique for TV program pro-
Developments:
are many current developments duction has created a shortage of editors
which the motion picture and television skilled in handling this medium.
may take pride. The SMPTE The Society of Motion Picture and Television
Engineers, in recognition of the
has chronicled, within recent
current development within the industry,
recently conducted a course in video-tape
recording as part of its extensive educa-
1960: Widefilm Projection, Multichannel Sound
tional program under the guidance of the
SMPTE Education Committee.
The 16mm Field:
Developments in 16mm film point to another
important trend, partly due to the
fact that a great deal of TV broadcast is
on 16mm film. Vital to the developments
in this field are finer methods of playback.
New types of iniermiuent lomm
projectors will soon be operating. One of
these prolocype production models under
test in a unipiex system produced a television
image quality that equalled that
iiom 35mm film in a conventional sysueui
presently in use. Many of tne objections
to 16mm iimi programs voicea oy experts
have been overcome by this unit. Properly
set in with the right electronic gear, tms
continuous projector has many advantages.
It proviaes a new order of pictm'e
steadiness; acconmiodates a wide range of
film densities; reduces flicker substantially;
eliminates most scratches, abrasions
and dirt; and produces an overall photographic
image quality noticeably superior
to anything projected by previous systems
—accomplished at an amazingly low cost.
The need for a simplified 16mm rapid
processing unit of very compact design has
been realized for some time by the television
industry and others in the field of
photography. There have been highly
promising experimental results from a
breadboard unit of this
type. Producing a
photographic quality compai'able to cm--
rent standard theatrical quaUty, this
equipment is designed to process positivetype
film to a preconti-oUed density and
contrast in about 30 seconds. The processing
is anticipated to be accomplished at
36 feet per minute, di-y to di-y time,
ready to project or inspect, in about 30
seconds. All of this will be done without
getting the hands wet.
Presently, there is in the process of research
and development a new type of
(Continued on page 96)
30X0FFICE July 25, 1960 83

J
The Reel Journal "
\M)()K
NOW
FORTY YEARS
OF HEADLINES
i
Highlighting Top Industry Stories Through the Years
Edited by Nathan Cohen
Vol 1, No. 1, The Rcil Journal
Published By Ben Shiycn, January 31, 1920
MARCUS
LOEW
1920
Marcus Loew, seeking product for his theatres, buys Metro
Pictures.
Exhibitors organize: Establish Motion
Picture Theatre Owners of America.
National Screen Service Corp. founded.
CBC Film Sales Co. (now Columbia Pictures)
organized.
Sol Lesser and associates organize West
Coast Theatres.
Industry mobilizes to fight campaign
for federal Blue Law legislation.
1921
Federal Trade Commission files complaint against major producer-distributors
charging violation of antitrust laws.
Exhibitors, in greatest convention, propose $5,000,000 fund to
finance production and distribution of films.
Millions being invested in theatres; Loew's has 18 under way.
Censorship laws face industry,- New York, Massachusetts pass
bills.
1922
Motion Picture Producers and Distributors Ass'n organized with
Will H. Hays as president.
Technicolor Corp. shows new color
process.
Hoys and MPTO in meeting to negotiate
standard contract.
Hoys office issues ultimatum to studios
for clean pictures.
Theatre Owners Distributors organized;
plan to produce pictures by September 1923.
1923
Balaban & Kotz establishes $9,620,000 circuit.
m ft
West coast studio construction announced
by William Fox.
David 0. Selznick, son of Lewis J., enters
film production.
Famous Players Acquires S. A. Lynch Circuit
in South for $5,700,000.
Titonsof the 1920s: W
Fox (R), Adolph Zuk Irving Thalberg leaves Universal to become
vice-president of Louis B. Mayer company.
84
1924
Loew's Inc. creates new production company through merger
of Metro, Goldwyn and Louis B.
Mayer companies.
CBS Film Co. inaugurates own exchange
system under name of Columbia Pictures.
Stanley Corp. of America begins building
national circuit.
Lee De Forest produces two-reel talking
picture based on life of Lincoln.
1925
Paramount acquires Balaban & Katz, organizes Publix Theatres.
Motion Picture Relief Fund chartered in Hollywood.
Warner Bros, buys Vitagraph Inc., including exchanges, studios,
contracts.
Samuel Goldwyn joins United Artists.
1926
Warner Bros, produces "Don Juan," first motion picture with
formed.
Columbia buys its own studio.
1927
sound.
Stanley Corp. acquires $80 million
in theatres, including
Fabian, and Rowland and
Clark circuits.
National Theatre Supply Co. establishes
branches in 32 exchange
cities.
United Artists Theatre Circuit
The movies talk: Al Jolson in "The Jazz Singer" a boxoffice
sensation.
Academy of Motion Picture
Arts and Sciences founded.
Federal Trade Commission
rules blockbooking is illegal.
Negotiations for merger of
UA and MGM end, as Mary
Pickford and Douglas Fairbanks
oppose deal.
Fox introduces Movietone in newsreel.
Movies Tolk: Al Jolson in "The
Jozi Singer," first talkie
BOXOFFICE :; Jul.v 25. 1960

1 mactufaciurcr
iwm Lxhtbut>rv
4}
1928
Industry awakens to demand for sound, stampede is on.
Federal Trade Commission moves to halt blocl

1940
Neeley blockbooking bill stirs industry controversy.
Allied Maps Its Final Drive in
Push /or Wee/y Enactment
Neclty anti-blockbooking bill tokcl
limelight li '
Government suit ogoinst majors
ends in consent decree, calling
for orbitrotion system,
selling of features in blocks
of five.
War in Europe halts industry
growth overseas.
Federal Communications Commission authorizes limited commercial
television.
Federal divorcement legislation introduced in Senate.
"Gone With the Wind" has its premiere, wins Oscar Award.
1941
War Activities Committee organized to play role in war effort.
Industry unity conference, spearheaded by Allied, held.
Wendell Willkie defends industry before Senate Committee on
charges of war propaganda in films.
Arbitration system for industry goes into effect.
Distributors begin selling features in blocks of five under decree.
Commercial television in debut,- theatre TV is demonstrated.
"Rebecco" wins Academy Award.
1942
United Motion Picture Industry (UMPI), industry organization fo
^
trade reforms, rejected
by Department of Justice.
Spyros P. Skouros is named
president of 20th Century-Fox.
War Activities Committee
in high gear, establishes
distinguished record of
service.
"How Green Was My Valley" wins Academy Award.
1943
Consent decree ends; exhibitors and distributors meet to seek
ways to ovoid litigation.
Department of Justice files antitrust suits against large circuits.
20th Century-Fox acquires full control of National Theatres.
Oscar for best picture won by "Mrs. Miniver."
1944
Theatre admi';^inns tox increased to 20 per cent.
Government takes antitrust case
against the majors into the
courts.
Television gains interest of motion
picture companies. Majors
move to acquire TV stations,
produce television films.
Supreme Court upholds decision
in Crescent Circuit case,- D of
Gain stofus at White Houte J moves ogoinst Schine.
Wartime achievements of industry give it status as "semi-public
institution."
Academy Award goes to "Cosoblonca."
1945
Industry returns to peacetime level, given "well-done" plaque
for wartime accomplishments by Navy, Army, Treasury.
Motion Picture Ass'n of America reorganizes,- Will Hays resigns
OS president, Eric A. Johnston ossumes helm.
Three-judge statutory court hears D of J case against major
film companies.
Production hamstrung by eight-month jurisdictional strike.
Industry witnesses surge of independent producing companies.
"Going My Way" wins Academy Award.
1946
Jackson Park decree upheld by Supreme Court, sets pattern for
exhibitor antitrust suits.
MPAA moves to expand foreign markets,- seeks to
increase overseas
income from 35 to 50 per cent of total gross.
American Theatres Ass'n organized at St.
Louis industry meeting.
MPTOA, Allied exchange observers, seek closer relationship on
trade matters.
Federal court hands down historic decision in antitrust suit.
Academy Award won by "Lost Weekend."
1947
Foreign market collapses,- British impose 75 per cent ad valorem
tax on U. S. films; Hollywood
holts flow of films to Great
Britain.
Theatre Owners of America
formed through merger of
American Theatre Ass'n and
Motion Picture Theatre Owners
of America.
House Un-American Activities
Committee opens hearings
on "Reds in Hollywood."
Paramount introduces theatre
television system.
Theatre TV is introduced
Major film distributors and Justice Department appeal antitrust
decision to U. S. Supreme Court.
"The Best Years of Our Lives" wins Academy Award.
1948
Supreme Court upholds Justice Department in antitrust suit;
orders reopening of theatre divestiture
angles of suit.
Britain's 75 per cent ad valorem tax on film
imports withdrawn, U. S. starts sending
product to Great Britain once again.
RKO is first to sign consent decree, accepts
divorcement of theatre circuit.
Exhibitors win fight to end payment of
ASCAP license fees.
Theatre television introduced at the New
York Paramount Theatre.
"Gentlemen's Agreement" wins Oscar for best picture of the
year.
1949
Shape of Things to Come: Theatres in five cities present World
Series on big-screen television.
COMPO is organized at industry
conference in Chicago.
Paramount divorcement plan
goes into effect.
Industry moves into courts to
test constitutionality of censorship.
Supreme Court rules out royalties
payments on drive-in
patents.
Industry arbitration system
under AAA ends. Chicago: COMPO is orgonlMd
"Hamlet" wins Oscar as best picture of the year.
86 BOXOFFICE July 25, 1960

A Box Office Plus For Your Summer Programs
BOOK THIS AWARD WINNING FEATURETTE
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What they say about "RHAPSODY OF STEEL'
"One of fhe best shorts we have had" — Des Moines, la.
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"A Masterpiece" — Chicago, III.
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Running Time-23 minutes, animated in
Technicolor.
Complete Press Kit available. Accessories in full color.
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Distributed by The JAM HANDY ORGANIZATION — 2821 E. Grand Blvd., Detroit 11, Mich.
BOXOFFICE :: July 25. 1960
87

1950
Industry delegation calls at White House, pledges full support in
Korean War.
Boxoffice grosses drop; public
"shopping for entertainment."
Wor restrictions halt theatre construction,
remodeling.
Supreme Court turns down Loew's,
Warner Bros., 20th Century-Fox
on antitrust appeals.
Paramount acquires interests in
television companies.
Ned Depinet becomes first president
of COMPO. Industry steps ahead on program.
"All the King's Men" wins Academy Award.
1951
Toll TV makes debut in Chicago Phonevision test.
American Broadcasting Co. and United Paramount Theatres
merge.
Arthur Krim, associates acquire control of United Artists.
First exclusive theatre TV event held— Louis-Savold fight.
Movietime in U.S.A. a nationwide promotion success.
Decca Records acquires control of Universal Pictures.
Louis B. Mayer leaves Metro-Goldwyn-Mayer.
"All About Eve" wins Academy Award as year's best picture.
1952
Censorship victory in Supreme Court—"Freedom of the screen"
upheld in "Miracle"
case.
FREEDOM OF THE SCREEN
Year of New Dimensions: !!°N„iOR THE INDUSTRY
Cinerama in debut,
,'iXX't.'*
"Bwana Devil" in 3-D .,-•;:-.::;
bows.
Industry meets to draft an
arbitration system.
industry wins censorship victory
Justice Department files 16mm film suit against distributors.
Television moves aheod: Freeze on stations ends.
"An American in Paris" wins the Academy Award.
1953
Cinemascope introduced by 20th Century-Fox.
Rush for stereophonic sound is
on— industry's newest "wonder
drug."
Multiplicity of scopes and 3-D
systems confusing to industry.
Exhibitors open fire on prereot
3-0, new 'Scopes leoses ot upped admissions.
S. H. Fabian acquires control of Warner Bros, theatres.
Telemeter tests held in Palm Springs, Calif.
DeMille's "Greatest Show on Earth" wins Academy Award.
1954
Supreme Court rules against New York, Ohio censorship lows.
Boom in new drive-ins: 714 costing $63 million built in 14
months.
Metropolitan Opern is big-screen draw in 32 theatres.
Exhibitors organize to fight toll TV.
Paramount demonstrates its VistaVision system.
Tax fight won: Levy on tickets 50 cents or under eliminated.
"From Here to Eternity" wins Oscar as year's best feature.
1955
General Tire & Rubber Co. buys RKO from Howard Hughes
Allied campaigns for government
control of film
rentals.
Charlie Chaplin sells last of
holdings in United Artists.
National Theatres develops
Cinemirocle
process.
Industry stages successful
GENERAL TIRE BUYS RKO RADIO:
HUGHES SELLS fOR 25 MILUON
Tire company diversifies: Buys RKO
Audience Awards promotion.
Industry victory in 16mm suit; can't be forced to sell to TV.
"On the Waterfront" wins Academy Award.
1956
An Era Ends: Warners give up control of company.
Columbia, Loew's sell backlog of features to television.
Congress repeals tax on tickets 90 cents and under.
Senate Small Business Committee hears exhibitor complaints on
trade practices.
Warner-Pathe newsreel is discontinued.
Darryl Zanuck leaves 20th Century-Fox as production chief.
"Marty" wins Academy Award as year's best picture.
1957
RKO Radio film exchange system ends. Universal takes over
RKO features.
Bortlcsville, Telemovie City
Paramount drops newsreel production.
Video Independent Theatres
introduces Telemovies in
Bartlesville, Okla.
Management wins battle over
control of Loew's, Inc.
Old movies on television provide
stiff competition.
United Artists becomes a publicly owned corporation.
Production Code appeals board expanded to include exhibitors
independent distributors.
"Around the World in 80 Days" is Academy Award winner.
1958
American Congress of Exhibitors is organized.
Paramount sells backlog of
pre-1948 features to television.
Motion Picture Investors,
Inc., founded.
Republic
Pictures discon-
OS
tinues production
':
of the- ^
A show ^ ,
of
.,
unify ACE ^-,
.
orgoniics „,
atrical films.
Flood of pre-1948 films on TV dents boxoffice grosses.
Allied issues White Paper attacking Justice Department, distributors.
"The Bridge on the River Kwai" wins Academy Award.
Cecil B. DeMille dies at 77.
1959
COMPO, ACE push conciliation as method to settle industry
disputes.
August attendance of 82,300,000 weekly highest since 1948.
Factional fight hits Allied, two regional affiliates withdraw.
Wide range of censorship threots faces industry.
"Gigi" is Oscar winner as year's best film.
BOXOFFICE :: July 25, 1960

CONGRATULATIONS
-SOL C.
SIEGEL
toOXOFFICE :: July 25, 1960 89

among
10 Films That Helped Shape the Motion Picture: 1920-1960
By FRANK LEYENDECKER
TJICHARD GRIFFITH , curator of the Museum of Modern Art Film Library In New
York City, Is as well qualified as almost anyone in the film industry today to
pick ten outstanding films that helped shape the motion picture, from 1920-1960, the
period of BoxoFFicE's existence. Griffith has been curator at the Museum Film
Library since 1951, during which time he has seen all the important films of this
period. Including the earlier epics which are in the Film Library's permanent collection.
During this period, the Film Library has presented such film cycles as "Through
the Looking Glass" tl954). a series of movies about the film industry since Its
Inception: "Fifty Years of Italian Cinema" a957>; "Marlene Dietrich: Image and
Legend"

SALUTING
BEN SHLYEN
On His Forty Years of Service
to the Motion Picture Industry
SAMUEL
BRONSTON'S
KING OF KINGS
With the Cast of Casts
Directed by Nicholas Ray Screenplay by Philip Yordan
An tA-G-SA
Release
and forthcoming Productions by Samuel Bronston
EL
CID
Directed
by
ANTHONY
MANN
DON
QUIXOTE
Directed
by
HUGO
FREGONESE
CARMEN
Based on the story
PROSPER
MERIMEE
Music by
BIZET
CAPTAIN
KIDD
The greatest sea
sago of oil times.
BOXOmCE :: July 25, 1960 91

L^onaratutatIons
f
FRED ASTAIRE
|30X0FFICE :: July 25, 1960
93

{^onaratulatitons
f
JERRY LEWIS PRODUCTIONS, INC.
IN
RELEASE
THE BELLBOY'
EDITING
"CINDERFELLAI
94 BOXOFHCE :: July 25, 1960

Technological Outlook
Like having your choice j^
BETWEEN Miss America ,^^ \W
and Miss
Universe!
Yes — whether you pred-r
the sturdy 10 Ih tin or
the handsome 12V'2 lb
poly bag. Butterflake
assures you the same
sajjerlative quality —
quality that pays off with
an extra S25 00 to $35.00
per hundred in your
Pop Corn profits. And
Butterflake is so tender,
so delicious, it brings
'em back again and again'
Packed four bags or
fins to fhe case. Order
from your distributor,
or write
POP CORN ofvfSfON
NATIONAL OATS CO.
Wall Lake, Iowa • Hagersfown. Md. Delaware, Ohio
(^onara iaraiuiauond
tula ti
BOXOFFICE
On Its 40th Anniversary
ALTEC SERUICE COmPflnV
The Service Organization of the Motion Picture Industry
CARBON SAVERS pat
pendm,,
The new Rofo-Sleevc for rotating carbons is
the answer to high carbon costs. Burn short
or burn 'em up with this amazing device. 100%
dependable. Simplicity itself to use.
Special offer. Send $2.00 for one dozen Roto-Sleeves and decore drill. For Suprex carbons specify
Pin-Core. Negative corbon savers $1.00 each.
Mention corbon size.
Economizer Mirror Baclting. $2.50. Repair cracked mirrors and save new reflectors. Complete
with instructions. . , _
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ECONOMIZER ENTERPRISES 524 W. 43rd St., Los Angeles 37, Calif.
Heartiest Congratulations and Good Wishes
To MR. BOXOFFICE (BEN SHLYEN)
KANSAS CITY, MO.
DICKINSON OPERATING CO.,
INC.
I
Continued from page 83)
kinescope recording camera for 16mm
lum, tne aun ol which is to provide a
pnoiograpnic image directly comparable to
me TV monitor quality.
It IS apparent that, m the near future,
with a raaicaliy new type oi television recoraing
camera, a simplified rapid processing
unit, and a perfected continuous
16mm projector, in sequence, it would tMS
possible to view a kinescope recorded TV
piogram in less than one minute lOi
black-and-white. Such developments will
give us improved quality film reproduction
by a fast and simple procedure, without
losing the present advantages of a umveisal
medium.
It IS vital to the assmance of maximum
image quality on both 16mm blacK-anuwiute
and coior lilm prints, that there be
a oomm to 16mm reduction printer wuicu
will offer a very steady, high-quality image
on the 16mm film by direct reductioa
Irom 35mni original negative. This equipment
ought to operate at a speed comparaoie
to today's contact printer. It snomu
be kind to the 35mm negative. There is
widespread belief in the industry that such
a printer is possible and designs are under
consideration.
These are some of the highlights illustrating
the kind of activity that is going
on and that may be expected. Specialized
applications of motion pictm'e and television
are increasing in number and imyoitance
and, as a consequence, the interests
of the engineers are becoming
greatly diversified. The changes of emphasis
that are going on within the industry
will bring with them certain problems and
certain questions. One of the most important
of these questions that has relevance
not only to the SMPTE, but to the
industry as a whole and to other interested
groups is: how can the needs of this
heterogeneous gioup be satisfied as to
special training, exchange of information,
awareness of opportunities and other matters
important to the engineer as an individual
and to the industry?
In our opimon it is of the utmost importance
that all groups whose broad interests
include the imaging and recording
of action and sound be made fully
aw-are of the advantages to be gained from
contact and exchange of information. It
is important that among these various
groups, the relationship of the exhibitor to
the total field of activity and his vital role
within the industry be given due emphasis.
The exchange of information so vital to
the growth of the industry can not be accomplished
without the constant "rubbing
of elbows" and the stimulation of ideas
made possible through periodicals, meetings,
conferences and conventions.
In all this, the exhibitor, through specialized
publications and through his long
experience and unique opportunity to
keep his fingers on the pulse of the industry,
can contribute a unifying factor to
the entire industry during the era of growing
change and diversification.
96 BOXOFFICE July 25. 1960

liit>.
^
cr^g/
ttte
Music
of
^
POPULAR SONGS
The current hit songs, as well as those
great standards of yesterday.
• • •
^G^OO^^
F^^
The best in blues, syncopation and jazz
— all typically American.
^=^
Sacred Music
Songs of faith, hymns reflecting America's
religious beliefs, as well as the more
formal liturgical music.
• * •
Production Numbers
The well-known songs from world-famous
Broadway productions, past and present,
as well as top Hollywood musicals.
• • •
Work songs, play songs, regional songs
— telling the story of the
American people.
Symphonic & Concert Works
Music of outstanding modern American
composers, as well as the distinguished
composers of great classics.
• • •
More than 5,000 writers and publishers are constantly
adding new works to the extensive ASCAP repertory.
k±
k
AMERICAN SOCIETY OF COMPOSERS, AUTHORS AND PUBLISHERS
575 Madison Avenue, New York 22, N. Y.
/i
BOXOFFICE July 25, 1960 97

Our Best Wishes
to Boxoffice . . .
D For printing a magazine that over the years has
been truly a news magazine of the whole industry.
G For printing a magazine that has had a balanced
coverage of the great events and problems of the
industry.
G For printing a magazine that has always printed the
facts and always with careful
consideration for the
effect upon everyone rather than the immediate
gains of a very few.
May you employ the same fairness and purpose
in the future. R. S. Ballantyne
To you,
BEN SHLYEN
40th
On your
Anniversary
Our sincere
Congratulations.
iTlalcoinv
LABORATORIES
CORPORATION
t£^^/k$m(j^(»^
244 W. 49th St., New York City
1 71 2 Jackion Street Omaha 2, Nebraska
Circle 6-6150
Best
Wishes
to
Ben Shiyen
International Alliance of Theatrical Stage Employes
and Moving Picture Machine Operators
of the United States and Canada
AflUiaied with the AFL-CIO
RICHARD F.
WALSH
Infemationcd President
HARLAND HOLMDEN
General Secretary-Treasurer
Room 1900
1270 Avenue of the Americas
New York 20, N.Y.
98 BOXOFFICE July 25, 1960

i You
I
you
;
gone
I
'
I
I
1
stony
j
to
;
another
I
to
I
I know
I take
I have
CONGRATULATORY MESSAGES
We take great pleasure in joining your many friends throughout
the industry in extending our congratulations to you, and to
BOXOFFICE, on the occasion of your 40th anniversary.
Under your able leadership BOXOFFICE has won the respect
and confidence of all elements of the industry. COMPO is
particularly grateful for the support it has received from you and
your editorial staff in all campaigns in which it has been engaged.
May we take this opportunity of extending to you, and to
BOXOFFICE, our sincerest wishes for many more years of fruitful
endeavor.
COUNCIL OF MOTION PICTURE ORGANIZATIONS, INC.
Ben Marcus
A. Montague
Samuel Pinanski, Co-Chairmen
///
On behalf of the Directors Guild of America, I wish to extend
to you, as publisher, our warmest regards on the 40th anniversary
of BOXOFFICE.
Your magazine serves a valuable purpose to the industry,
which is not known to the general public, but is. certainly recognized
by those of us within the motion picture industry.
DIRECTORS GUILD OF AMERICA, INC.
Frank Copra, President
///
[} I understand that you are now celebrating the 40th onnijversary
of BOXOFFICE. I want to congratulate you on behalf of
f
'
myself and the Screen Producers Guild for the many contributions
have mode to our industry over the years, both on your
editorial
! pages and in your own personal contacts within the
industry.
;
how much of yourself and Clara (Mrs. Shlyen) have
into BOXOFFICE and it is the sincere hope of the Screen
Producers Guild that you will both remain actively at its helm
for many, many years to come.
'
///
SCREEN PRODUCERS GUILD
Walter M. Mirisch, President
great pleasure in paying my respects and those of
jour organization to you and your staff on this, your 40th
i
anniversary.
been a subscriber during most of those years and
hove always found your paper informative, provocative and a
true torch-bearer for the industry. You have given it leadership
I
in those 40 years and you hove reported conditions and mode
constructive suggestions all along the tortuous and devious paths
the industry has followed during its time of trial and tribulation.
j
pointed the way when radio first come into being, then
sound, and in recent years—TV. I am sure the way was often
[
and uncertain, but you never lost the faith and never failed
give the industry and all those who mode it up, a standard to
follow and a goal to achieve.
May your banners flutter in the high winds of leadership for
40 years and may your continuing success be a confirma-
\
tion of the high place you hold in this industry. From all of us
all of you.
INDEPENDENT MOTION PICTURE PRODUCERS' ASS'N
Edward Finney, President
During your 40 years as publisher, you hove also been
commentator, constructive critic and friend.
As a fellow Pioneer and as president of the Motion Picture
Pioneers, it is a pleasure to congratulate you and BOXOFFICE
upon four decades of significant service to our industry.
MOTION PICTURE PIONEERS, INC.
S. H. Fabian, President
///
Congratulations to BOXOFFICE, "The Pulse of the Motion
Picture Industry," upon this the 40th anniversary year of its
publication, and to you its publisher and editor-in-chief.
Not only does this publication bring to us all the news of
the industry, but of particular interest to the members of the
Federation of Motion Picture Councils, Inc., is the National Screen
Council, and its Blue Ribbon Awards, to pictures which offer
outstanding entertainment to the family. Many of our members
vote monthly on these awards, and often it seems there ore
almost as many opinions as there are pictures. It is our hope
that this Blue Ribbon Award will continue through the years to
come, and that there will be so many fine films for the entire
family that the choice will be even more difficult.
FEDERATION OF MOTION PICTURE COUNCILS
Mrs. W. Loshley Nelson jr.. President
///
On behalf of a great many lATSE members who read and
enjoy your magazine, finding it a never-failing source of information
and guidance, I want to congratulate you on the completion
of 40 years in the business. May we look forward to many more
years of your thorough coverage of every region throughout the
United States and Canada.
INTERNATIONAL ALLIANCE OF THEATRICAL STAGE EMPLOYEES
Richard F. Walsh, International President
///
In behalf of TESMA, I extend congratulations and best wishes
for 40 years of valuable service to the motion picture industry.
Your contributions to the v/elfore of motion pictures through
the years hove been an important factor in the industry's growth
and aims.
May we be fortunate in having you continue to serve for
many years to come.
THEATRE EQUIPMENT AND SUPPLY MANUFACTURERS ASS'N
Thos. E. La Vezzi, President
///
Variety Club, itself, over a third of a century old, serving
underprivileged children throughout the world, salutes Ben Shlyen
and BOXOFFICE on its 40th anniversary.
It is through the fine cooperation of the tradepress that
Variety Club Tents are able to raise and spend close to three
million dollars a year to alleviate suffering of children in such
institutions as Boston's Cancer Hospital, Miami's Variety Clubs
Childrens Hospital, Minneapolis Variety Club Heart Hospital, Memphis'
Variety Childrens Heart Institute and many other fine
charities too numerous to mention. And, because Ben Shlyen and
(Continued on page 101)
BOXOFFICE July 25, 1960 99

SAMUEL GOLDWYN
July 25,
I960
Dear Ben,
„ .a.es talent .„d reputation to regain
in any inaustrv, so to you on your 40tn
a leader
t
anniversary my warmes
congratulations.
W ith kindest
regards,
>--^
Mr. Ben Shlyen
Associated Publications
825 Van Brunt Blvd.
Kansas City 24, Mo.

I
am
BOXOFFICE are such important segments of that tradepress, we
of Variety are most grateful and appreciative.
VARIETY CLUBS INTERNATIONAL
Edward Emanuel, Internotional Chief Barker
///
It is with sincere pleasure that I extend congratulations upon
the occasion of the 40th anniversary of BOXOFFICE and yourself
as publisher.
Having found BOXOFFICE to be an invaluable source of information
throughout the years and having on many occasions
quoted BOXOFFICE editorials, I frankly am grateful for this
opportunity of expressing appreciation to you for the magnificent
contribution you have mode to our industry.
It is a well-known fact that BOXOFFICE constitutes an integral
and irreplaceable periodical which is in the some category as on
old, honored and trusted friend.
MOTION PICTURE INDUSTRY COUNCIL OF CANADA
Charles S. Chaplin, Chairman
///
The Board of Directors join with me in wishing you and
BOXOFFICE Magazine the best of everything. We congratulate
you on your 40th anniversary.
MOTION PICTURE ASS'N OF GREATER KANSAS CITY
Abbott Sher, President
///
It affords us inestimable pleasure to extend warm, cordial
greetings to you on this, your 40th anniversary of BOXOFFICE.
We are most appreciative of your brilliant counsel which
has been instrumental in furthering the progress of WOMPI.
Your editorials are always of infinite value in planning the
expansion of future activities not only of WOMf I
but the entire
motion picture industry.
WOMEN OF THE MOTION PICTURE INDUSTRY
Mable Guinan, President
///
On behalf of my association I send greetings and congratulations
to BOXOFFICE on its 40th anniversary. My members appreciate
and warmly welcome the support given by BOXOFFICE to the
all-important question of Anglo-American cooperation in the field
of our industry. So much depends on this and British producers
are appreciative of the assistance which we have received from
your journal.
BRITISH FILM PRODUCERS ASS'N
Arthur Watkins, President
///
The Federation of British Film Makers sends congratulations
and good wishes to BOXOFFICE on the 40th anniversary of its
distinguished services to the film industry.
May it continue to flourish under the brilliant editorship of
Ben Shiyen, whom we honor as an invaluable friend of British
film production.
FEDERATION OF BRITISH FILM MAKERS
A. W. Filson, Secretary
///
Our sincere congratulations to you and to BOXOFFICE on
your 40 years of service to the motion picture industry.
BOXOFFICE will always be a "must" to filmmakers and
theatremen everywhere.
You are to be congratulated!
AMERICAN INTERNATIONAL PICTURES
James H. Nicholson, President
///
On the occasion of the 40th anniversary of BOXOFFICE, I
wish to add my best wishes to those of your many other friends
for the continued progress of your fine publication.
There have been many changes in our industry over these
years, and there will be many more in the future. It has been a
great experience to be a part of this exciting progress, and
when our present problems are solved, and I sure they soon
will be, we in Columbia look forward to a stronger industry
than ever before.
BOXOFFICE has helped to make this progress possible and
we know it will be in the forefront during the future growth in
the entertainment field.
COLUMBIA PICTURES CORPORATION
A. Schneider, President
///
I, for one, can really appreciate the great strides BOXOFFICE
has mode in the last 40 years as I recall very clearly the inception
of the publication known at that time as "The Reel Journal."
I wish you continued success, Ben, and I, too, am looking
forward to
your 50th anniversary.
COLUMBIA PICTURES CORPORATION
Rube Jockter, Vice-President and
General Sales Manager
///
My congratulations on your 40th anniversary. While I don't
bock the full route with you, I hove been port of the action
go
for lo these 27 years. I hove watched the growth of BOXOFFICE
know full well the effort and
to its present high status and I
dedication which has made it possible.
wish you and BOXOFFICE a long, happy and prosperous life.
COLUMBIA PICTURES CORPORATION
Paul N. Lazarus jr., Vice-President
///
Congratulations on your tremendous success during the past
40 years.
Our industry, of course, has grown tremendously during the
past four decades and one reason for that growth has been the
steady interest of BOXOFFICE in our industry and our industry's
interest in BOXOFFICE.
Your contributions to the movie business have been extraordinary
over the years and the best thing of all is the fact that
your influence is even greater today than ever. Keep it up, Ben,
and let's have a mighty big celebration on your 50th anniversary!
COLUMBIA PICTURES CORPORATION
Robert S. Ferguson, Director of
Advertising and Publicity
///
With Ben Shiyen, we look forward to the coming years with
confidence sure of the increased opportunities for the deserving
in our great industry. We have the manpower, the technical tools
and the know-how. With them, no problem is unsurmountoble.
It is a personal pleasure to congratulate BOXOFFICE and its
founder and publisher on 40 years of consistent service to the
advancement of the motion picture, with every good wish for
the decade ahead.
METRO-GOLDWYN-MAYER, INC.
Joseph R. Vogel, President
///
Bravo to BOXOFFICE and Ben! That's a lot of "B's"-but the
performance of your publication has been strictly "A" since you
started 40 years ago. You and your associates have the right to
be proud of the part you've played in the growth of our industry.
May there be many more years available to you to enjoy
life and to give the motion picture business the benefit of your
energy and experience.
It's been a pleasure to know you and to work with you.
METRO-GOLDWYN-MAYER, INC.
Silas F. Seadler, Eastern
Advertising Manager
(Continued on page 103)
BOXOFFICE July 25, 1960 101

HAPPY BIRTHDAY, BEN SHLYEN
Your friends in Canada
congratulate
you on forty
years of service to our industry
FAMOUS PLAYERS
CANADIAN CORPORATION, LTD.
The Showmen of
National Theatres & Television,
Inc., Salute Ben Shiyen's 40 Years of Service
In the Interests of the Motion Picture Industry.
NATIONAL THEATRES & TELEVISION. INC
• NT&T AMUSEMENT CORPORATION
Fox West Coast Theatres — Fox Intermountoin Theatres
Fox Midwest Theatres — Evergreen State Amusement Corporation
• NATIONAL TELEFILM ASSOCIATES, Inc.
• CINEMIRACLE PICTURES CORPORATION
(Distributor of "Windjammer")
102 BOXOFFICE :: July 25, 1960

I
reporter
'
UNIVERSAL-INTERNATIONAL
I
in-chief
I
The
I would
want
I am
... and time marches on! BOXOFFICE is 40 years young!
To you and your staff, congratulations on your wonderful
growth through the years and the great help you have been to
this industry.
We join you in looking FORWARD to your 50th anniversary
for our growth to bigger and better entertainment is mutually
bound with you in serving the public. Success for you spells
success for all the companies who partake in the making and
selling of motion pictures.
PARAMOUNT PICTURES CORPORATION
George Weltner, Vice-President
///
On the 40th anniversary of BOXOFFICE let me extend to you
Imy very deepest congratulations.
For 40 years BOXOFFICE has been a faithful and worthy
of the film industry. Like that industry, it has grown
and matured tremendously. Looking into the future, it is a comforting
thought to know that BOXOFFICE will be with us and
continuing to provide such valuable services.
My deep personal congratulations to you, Ben, on this happy
milestone. Your magazine is a lasting tribute to your talents and
determination.
20TH CENTURY-FOX FILM CORP.
Spyros P. Skouras, President
///
We at United Artists are happy to join with other members
of the motion picture industry in congratulating BOXOFFICE Maglozine
and its editor and publisher, Ben Shiyen, on their 40 years
of devoted service and loyalty. For four decades your publication
'has served the industry with a dedication of which it may well
be proud. We wish you continued success and many more anniversaries
in the years ahead.
UNITED ARTISTS CORPORATION
Arthur B. Krim, President
///
Congratulations on your 40th year of publication of BOX-
OFFICE.
You con well be proud of your service to the motion picture
industry and I to wish you the best of luck.
UNITED ARTISTS CORPORATION
W. J. Heineman, Vice-President
///
in Charge of Distribution
Everyone in your organization con be justly proud of the
stature and prestige attained by your fine publication during its
many years of service to the industry and we, too, are looking
forward to your 50th anniversary.
PICTURES
H. H. Martin, General Sales Manager
///
like to take this opportunity to congratulate you
i0n the occasion of your 40th anniversary as publisher and editorof
BOXOFFICE.
consistent quality of BOXOFFICE over the years is sufificient
testimony to your ability as an editor and publisher. Howiever,
you have accomplished for more than merely make a success
[of your trade journal. You have contributed greatly to the success
lOf the motion picture industry through your policy of always
'taking a forthright stand on issues pertaining to both production
I
and exhibition of pictures. Your editorial advice and your handling
[of news hove proven a very valuable guide in the progress made
I
by our industry.
It is my sincere hope that the industry will be able to look
to you for continuing guidance for many years to come.
UNIVERSAL PICTURES COMPANY, INC.
Edward Muhl, Vice-President in
Charge of Production
This is to congratulate you on BOXOFFICE'S 40th anniversary.
As you know, I've visited nearly every major city in the U. S.
during the past few months and have sot across the desk from
several exhibitors in each city. You'd be gratified to see on how
many of those desks BOXOFFICE had a handy spot.
UNIVERSAL PICTURES COMPANY, INC.
Jeff Livingston, Executive Co-ordinotor
of Sales and Advertising
///
Much joy, more success and all the good health in the years
ahead.
The occasion of the 40th anniversary of your publication,
BOXOFFICE, is one that brings cheer to the hearts of all your
friends, and there are legions, and of course, our best wishes
go to you and your associates for the years ahead.
UNIVERSAL PICTURES COMPANY, INC.
Philip Gerard, Eastern Advertising and
Publicity Director
///
It is a double pleasure to congratulate you and BOXOFFICE
on your joint 40th anniversary.
Your consistent and constructive service to motion pictures
through four decades has been a significant factor in the growth
of the industry. As one who has known you through the years,
especially pleased that your vision in founding a motion
picture trade journal at a time when films were a comparatively
new medium has been so fully justified.
It is my sincere hope that you and BOXOFFICE will have
many more productive years together.
WARNER BROS. PICTURES, INC.
Jack Warner, President
///
Word has gotten to me that you are celebrating 40 years in
the motion picture industry. That, in itself, is quite on achievement
but for more important is the fact you hove been a tremendous
asset to this business. You hove never wavered in your devotion
to the industry in its entirety— production, distribution and
exhibition— over the years. You hove always been a friend and
inspiration to me and my associates.
NATIONAL THEATRES AND TELEVISION CORP.
William H. Thedford, Pacific Coast Division Manager
///
Everyone in our organization would want to join with me today
in sending warmest best wishes to a dear and valued friend on
the occasion of his 40th anniversary, as editor and publisher of
BOXOFFICE Magazine. You are one of the great and constructive
forces in our industry. Ever mindful of our needs, our problems
and our opportunities, ever sensitive to servicing the exhibitor
with ideas, suggestions and news in his best interest and for
his welfare. We hope today is one of your happiest. It should
be, Ben, for you have selflessly given so much of yourself to the
enrichment and advancement of others.
FOX INTERMOUNTAIN THEATRES
Robert W. Selig, Pres.
///
Congratulations on your 40th anniversary. I have been a
reader of your publication for the past 26 years and hove enjoyed
every issue of it.
BOXOFFICE serves a much needed purpose to every exhibitor.
(Continued on page 105)
BOXOFHCE July 25, 1960 103

Best

I will be congratulating you again in ten years as I am
am
I know
Please keep up the good work and may you have many, many more
years of success.
ALABAMA THEATRES ASSOCIATION
J. W. Gayland, Jr., President
///
It has just come to our attention that the year 1960 marks
the 40th anniversary of BOXOFFICE and may we at this time
join the thousands of other exhibitors and associations in extending
our heartiest and sincere congratulations. BOXOFFICE
has, over these 40 years, served the theatre owner and the
industry as a whole, diligently, sincerely and effectively.
It is seldom in an industry such as ours that deviates so
widely from year to year by virtue of its position in the lives
of the millions, you will find a leader so capable of inspiring the
thousands of theatre owners who may have been looking to you
for guidance, particularly through the turmoil of the past decade
when so many of our smaller theatres were forced to close their
doors after a lifetime of show business by the curtailment of
good pictures and the little box that nestles in the living room
of former ardent movie fans.
May you continue serving us for many, many years.
ALLIED MOTION PICTURE THEATRE
OWNERS OF MARYLAND
J. L. Whittle, Executive Secretary
///
Congratulations on your 40 years as boss of BOXOFFICE.
You bet we will both be around for the 50th anniversary. We
may have a bumpy rood now and then but I just as confident
in writing
this letter.
Seriously, it has been a pleasure all these years, not only to
do business with you, but to know you personally and to know
the type of individual you are.
LIPPERT THEATRES, INC.
Robert L. Lippert, President
Sincere congratulations to you on the commemoration of
your 40th year as publisher and editor-in-chief of BOXOFFICE.
that the exhibitors of this organization join me in
expressing thanks for this fine trade publication, and to you
personally for keeping us so well informed on the matters that
are so vital to our side of the business.
Best wishes for many more years of success for you and
BOXOFFICE!
MOTION PICTURE THEATRE OWNERS,
ARKANSAS, TENNESSEE, MISSISSIPPI
Gordon Hutchins, President
///
Heartiest congratulations to a great friend of all exhibitors on
40 years in show business. It has been our good fortune to know
you since back in The Reel Journal days. You have always been
a real friend of our industry.
FOX MIDWEST THEATRES
Fred Souttar, Area Supervisor
///
Our sincere wishes for a wonderful 40th anniversary. Your
BOXOFFICE Magazine has achieved the distinction it so richly
deserves and may you continue to enjoy the success that its
leadership recognizes in
the motion picture industry.
COMMONWEAITH THEATRES
///
Richard Orear, President
In behalf of Commonwealth I wish to congratulate all of you
on your 40th anniversary.
BOXOFFICE Magazine has earned an indelible mark in success
through the years and we wish you tranquility in your achievements.
May your rushing stream of facts always be a part of
the world of show business.
COMMONWEALTH THEATRES
M. B. Smith, Vice-President
(Continued on page 107)
TAKE A BOW,
BOXOFFICE
Forty Years of Proud Service
to
the
Motion Picture Industry
STANLEY WARNER CORPORATION
BOXOFFICE :: July 25, 1960 105

J
RADIO CITY MUSIC HALL
Showplace of the Nation
• Rockefeller Center, N. Y.
Congratulations
to
Ben Shiyen
for his continued
service
Xr-jn institution known throughout the
to the Industry
world for its presentation of outstanding
motion pictures and stage shows
notable for their good taste, beauty
and perfection of execution.
CCI
Division
of
Communications Affiliates
Inc.
Congratulations
and Best
Wishes
PUBLIC
and
RELATIONS
PUBLICITY
8720 SUNSET Blvd.
Hollywood 46, Calif.
OLympia 2-5252
ALLIANCE
AMUSEMENT COMPANY
S. J. Gregot7, President
106
BOXOFHCE July 25. 1960

On the occasion of the 40th anniversary of BOXOFFICE, 1 wish
to extend to Ben Shiyen my heartiest congratulations. Our
theatre managers, office staff and myself consider BOXOFFICE a
very valuable aid in the operation of our business. May Ben
Shiyen and BOXOFFICE continue to help in the motion picture
industry for another 40 years.
///
ROY COOPER CO., INC.
Roy Cooper, President
Congratulations on your 40th anniversary as the publisher
and editor-in-chief of BOXOFFICE. You are certainly to be complimented
in developing this fine publication since the day it was
printed on a mimeographed sheet out of the basement of your
home, which I recall very vividly as of yesterday. Hope you have
many more anniversaries and the best of health to you and Mrs.
Shiyen.
WARNER BROS. PICTURES, INC.
Russell Borg, Branch Manager,
Kansas City
///
I hasten to extend my congratulations on the occasion of
the 40th anniversary of BOXOFFICE.
You are to be complimented on your magnificent service to
the industry during the years and I wish you continued success
throughout the years ahead. As founder and publisher you may
feel justly proud!
It has been my pleasure and privilege to support your efforts
and hope that this will be possible for a long time to come.
ASSOCIATED BRITISH PICTURE CORP., LTD.
C. J. Latta, Managing Director
///
Congratulations and best wishes from Michigan exhibitors
on the occasion of your esteemed publication's 40th anniversary.
During your long years of service to the motion picture
industry BOXOFFICE has become synonymous with successful theatre
operation. Today more than ever before the important
information which BOXOFFICE provides is indispensable.
Michigan exhibitors join with the entire world in wishing
both you and BOXOFFICE a long, healthy, prosperous future.
ALLIED THEATRES OF MICHIGAN, INC.
Milton H. London, President
///
The theatre owners and managers in Texas are pleased to
have this opportunity to extend congratulations to you on the
occasion of the 40th anniversary of your exemplary BOXOFFICE
magazine.
Your publication is on invaluable service and a marked asset
to the entire motion picture industry.
Best wishes for many more years of continued success.
COUNCIL OF MOTION PICTURE ORGANIZATIONS OF TEXAS
Kyle Rorex, Executive Director
///
Please allow me, in the name of the Independent Theatre
Owners of Ohio, to odd our congratulations to the countless number
you must be receiving from your friends throughout the
country. Your 40 years in your field is tribute in itself to the
excellent service your publication has rendered the exhibitor.
I should also like to add my own personal best wishes to
those of the organization,- as a subscriber of long standing, I
have enjoyed your magazine and its features countless times.
Since it's said that "Life begins at 40," I'm sure it would be
in keeping to wish you all health and success for ANOTHER 40
years of outstanding service, after which time I'd be most happy
start you off on another round again!
to
INDEPENDENT THEATRE OWNERS OF OHIO
Marshall H. Fine, President
(Continued on page 109)
TODDAo
Magna Theatre Corp.
BOXOFHCE :: July 25, 1960 107

prrfi?
GOOD-ZaOOKZMTG • • • And good booking! Keep a busy
box-office with such famous Terrytoons crowd-pleasers as Hector Heathcote,
Hashimoto-San, Heckle & Jeckle, Silly Sidney and Mighty Mouse. Produced
in
Cinemascope with Color by Deluxe... TEHRYT^J^JISrS
A Division of CBS Films Inc./Distributed by Twentieth Century-Fox Film Corporation
MM i

I
The membership of the Independent Theatre Owners Ass'n
joins me in congratulating you on your 40th anniversary celebration.
BOXOFFICE and you, as its publisher, have been constructive
forces in the forward progress of the motion picture industry.
ITOA wishes you many more years of continued success.
INDEPENDENT THEATRE OWNERS ASS'N, INC.
Harry Brandt, President
///
I note that BOXOFFICE will soon be celebrating its 40th
anniversary—40 years of service to the motion picture industry,
40 years of reliable news coverage, editorials, and constructive
advice and criticism, that have been of inestimable value to the
exhibitors of the English-speaking world.
offer my congratulations and best wishes for 40 years more.
MOTION PICTURE THEATRE OWNERS
OF METROPOLITAN WASHINGTON (D.C.)
A. Julian Brylawski, President
///
Permit me on behalf of the membership of the Motion Picture
Theatre Owners and Operators of Georgia to extend our hearty
congratulations upon your 40th anniversary of service to exhibitors.
You and your publication, BOXOFFICE, have become synonymous
with the best interest of exhibitors across the country and
we are grateful for this opportunity to congratulate you and
wish you and BOXOFFICE many more years of success!
MOTION PICTURE THEATRE OWNERS AND
OPERATORS OF GEORGIA
J. H. Thompson, President
The role played by the tradepress in the industry's affairs
throughout the world is a vital one, and to have been "the pulse
of the motion picture industry" for 40 years is a great achievement.
On behalf of the Rank Organisation, I extend sincere good
wishes to Mr. Ben Shiyen and BOXOFFICE for another 40 years of
informative and comprehensive coverage.
THE RANK ORGANISATION
John Davis, Deputy Chairman and
Managing Director
///
Heartiest congratulations to BOXOFFICE on the occasion of
its 40th birthday, and to you, Ben, for giving birth to and rearing
such a valuable member of our industry.
Here's to that Golden Anniversary!
J. ARTHUR RANK OVERSEAS FILM DISTRIBUTORS LTD.
Geoffrey G. Martin, Director of Publicity
///
Our heartiest congratulations to Ben Shiyen and his colleagues
on BOXOFFICE. To have sustained over so many years
such a consistently high standard of trade journalism is in itself
remarkable achievement. More than this, by their responsible,
perceptive and constructive approach to motion picture issues
and problems they have rendered a fine service to us all.
We in Britain have an additional reason for being grateful
to Ben. His interest in British films, his policy of stimulating a
similar interest in others, his efforts to arouse a greater awareness
of British production and its boxoffice potential in the U.S.A.
have given invaluable aid and encouragement to companies such
as our own.
BOXOFFICE deserves not only our congratulations, but also
our sincere thanks.
LION INTERNATIONAL FILMS, LTD.
Victor J. Hoare, Managing Director
(Continued on page 111)
ZEITH IHTEMATIOML FILMS, M.
T501 BROADWAY NEW YORK, N.Y.
PROUDLY OFFERS
FROM THE VANGUARD OF FRANCE'S
NEW WAVE OF FILM PRODUCERS,
THE BOXOFFICE CHAMPIONS AND
AWARD WINNERS ON TWO CONTINENTS
'THE LOVERS'
(Louis Molie, director)
THE 400 BLOWS'
(Francois Truffout, director)
-AND NOW-
'HIROSHIMA . . . MON
(Alain Resnais, director)
Another Boxoffice Sensation
AMOUR'
BOXOFFICE :: July 25. 1960 109

Screenplay by
CHARLES SCHNEE
THE CROWDED SKY"
Novel by
Hank Searles
Warner Bros.
BUTTERFIELD 8"
Novel by John O'Hara
Avon
Productions-MGM
"THE MARAUDERS"
Novel by Charlton Ogburn
U.S. Pictures-Warner Bros.
(Milton
Sperling)
"BY LOVE POSSESSED'
Novel by James Gould Cozzens
The Mirisch
Company
(United Artists Release)
HARRY
BELAFONTE
Harbel
Productions
110 BOXOFTICE :: July 25. 1960

I
We are grateful to BOXOFFICE for this opportunity of wishing
them the heartiest congratulations on their 40th anniversary.
Through BOXOFFICE we have been able to bring Anglo Amalgamated's
international product of films to the notice of our
American exhibitor friends.
BOXOFFICE has always given us valuable support with our
British productions and we are looking forward to making announcements
of our outstanding future productions through BOX-
OFFICE in the coming years.
ANGLO AMALGAMATED FILM DISTRIBUTORS
Nat Cohen and Stuart Levy, Directors
///
Hots off to BOXOFFICE from a boxoffice company! That's the
Hammer message we send you on this commemorative occasion.
We have been analytical readers of BOXOFFICE for years. And
by that we mean the close weekly study of your paper which
has helped us keep our fingers on the all-important American
pulse. Pulse gauging has become more of a "must" than ever at
a time when entertainment trends and ideas and developments
are constantly on the change.
We at Hammer like your news service. And that goes for
everybody from our Wordour Street head office to our lively
production team at Bray Studios.
We like your reports on world production and trading. We
like your spirited, unbiased presentation of the news and the
facts that make up that news. And, above ail, we cherish and
profit by the editorials on industry thought and opinion as reflected
in your bright and newsworthy columns.
A progressive company salutes a progressive trade newspaper.
Long may you continue to flourish and prosper. And more
power to your editorial elbow!
HAMMER FILM PRODUCTIONS LTD.
Jimmy Carreras -
Anthony Hinds
Michael Carreras
Congratulations on the 40th anniversary of BOXOFFICE.
Onward to your jubilee-ond may good health and good
fortune bless you in the years to come.
ASSOCIATED BRITISH PICTURE CORP., LTD.
David Jones, Controller of Publicity and
Advertising
///
As one who has survived professionally in the film industry
for nearly the same length of time as BOXOFFICE has been published,
am in a good position to know what is involved in the
I successful completion of such long service.
The present policy of the paper in respect to the British film
production industry is an example of keeping abreast of the times,
which attitude of mind should go a long way toward making
your second 40 years as notable as the first.
Please accept my sincere congratulations.
MICHAEL BALCON PRODUCTIONS LTD.
Michael Balcon, Chairman
///
I hope it is not impertinent for an organisation as young as
Bryanston, which is only a little more than a year old, to offer
congratulations to BOXOFFICE with its 40 years of distinguished
service to the industry.
My colleagues and I are aware that your paper combines
the wisdom of advancing years with the enthusiasm of youth, as
exampled by the recognition you accord British pictures and
British production. May you hove many more happy anniversaries
so that "youngsters" like us may continue to benefit by your
presence.
BRYANSTON FILMS, LTD.
Maxwell Setton, Managing Director
Carry on, Ben.
///
PETER ROGERS PRODUCTIONS, LTD.
Peter Rogers
1958
JACK H. HARRIS
Productions
1959
NOW
Released by Universal Internotionol
ojSoism^j
CINEMaScOP^
- COLOR by DeLuxe
FOR 1961... RIP VAN WINKLE IN THE 21$t CENTURY
# f
\ BOXOFTICE : : July 25, 1960
111

WE ARE PROUD
TO JOIN IN THE
40TH ANNIVERSARY
CELEBRATION OF
d^en S^hti^en
AND
BOXOFFICE
BEST WISHES FOR MANY
MORE YEARS OF SUCCESS
Mercantile Bank and Trust Co.
1H9 WALNUT ST. KANSAS CITY, MO.
Member of Federal Deposit Insurance Corporation
112 BOXOFFICE :: July 25. 1960

Congratulations
BEN
Truly tnis nas Leen 40 years of
progress in our ^reat industry
witk
Ben, BOXOFFICE and
DAVID E.
WESHNER
Producers Representative
JEFFERSON AMUSEMENT CO.
EAST TEXAS THEATRES INC.
JULIUS M. GORDON
PRESIDENT
HOME OFFICES:
BEAUMONT, TEXAS
60 Ea$t 42n(l St., N. Y., N. Y.
BOXOFFICE :: July 25, 1960 113

20 YEARS
OF SERVICE
TO MUSIC
1940
1960
CONGRATULATIONS
BEN
SHLYEN
A. W. SCHWALBERG
private Property
The Song of Sister Mario
Country Music ^.. .. _., ,
o Citotion Films, Inc.
, .
Dig Jeetcr
Five Bold Wcmcn '5 East 58th Street
Chose Me, Chorlie New York 22, N. Y.

A Cure for Poor Business
Apathy. Laggardness. Following the lines of
least resistance. Making a business with substantial
investment a catchas-catch-can affair.
"Let's-get-it-today-to-hell-with tomorrow."
There are the underlying causes of the
trouble, which, stated in other words, may be
called lack of showmanship.
The cure? Big pictures? We have more
of them today than this industry ever heard
of in a single season. But they require some
of that pioneering spirit that dares to do
what the others are not doing—MERCHAN-
DISE! Selling the show for what it is worth;
and selling it in a manner befitting the word
SHOWMANSHIP.
BEN SHLYEN in Boxoffice
December 1, 1937

IT IS A VERY GENUINE PLEASURE
TO WISH
BEN SHLYEN
AND
BOXOFFICE
CONTINUED SUCCESS ON THE OCCASION OF THEIR
40tn ^>^nnluerdaru
WE ARE PROUD TO HAVE BEEN
ASSOCIATED WITH THEM
FOR MORE THAN
A QUARTER OF A CENTURY
The FIRST NATIONAL BANK
OF KANSAS CITY
14 W. 10TH ST. KANSAS CITY. MO.
116 BOXOFTICE :: July 25, 1960

HENRY BLANKE
PRODUCES
TAYLOR CALDWELL'S
'DEAR AND GLORIOUS PHYSICIAN'
,SPG.
Its
'HIGH TIME"
to Felicitate
BOXOFFICE
on its
40th Birthday
Bin^
BOXOFTICE :: July 26. 1960 117

A Coup De Cbapeaux
to Boxoffice on its 40th year
of service to the trade.
J. A. CORDERO
ppnniirFR

t Pay
I
^
13
I
Feature Releases from July Through December, 1960
Allied Artists
JULY
or Die—Produced ond directed by Richard
''
Wilson. Starring Ernest Borgnine, Zohro Lampert, Alan
Austin.
?i
AUGUST
Hell to Eternity—Filmed in Okinawa. Produced by
Irving H. Levin. Directed by Phil Karlson. Starring
Jeffrey Hunter, David Jonssen, Vic Damone, with
Miil^o Toko, Sessue hayakawa.
SEPTEMBER
Plunderers, The— Produced and directed by Joseph
Pevney for Jeff Chandler's August Productions.
Sforring Jeff Chandler, John Saxon, Dolores Hart,
With Marsha Hunt, Jay C. Flippen, Roy Stricklyn.
LATE FALL
Immortol Monster— Caltil

120 BOXOFnCE July 25, 1960
i
. A
Jock Ookie, with Kay Medford, Don Rickles, Mortorie
Bennett.
Tonon Hi* Mo^nlflnnt—In color. A Sv WcintrQul>-Hory«y
Hoyutin Production, produced by Sy
Weintroub in Africo. Directed by Robert Doy. Storrino
Gordon Scott, Jock Mohonev, Betto St. John,
wrtn John Corrodine, Alexondro Stewort.
AUGUST
II Started In Nople*— In ViitoVision and Technicolor
Filmed in Italy. Produced by Jock Rose.
Directed by Melville Shaveljon Storrng Clork Gable,
Sophia Loren, Vittorio de Sica, Moriotto.
Nycho—Produced ond directed by Alfred Hitchcock.
Stofririg Anthony Perkim, Vera Miles, John
Gavin, Jonet Leioh, with John Mclntyre, Martin
Bolsom.
SEPTEMBER-DECEMBER (TentoNve)
Blood oftd Roses— In Techniromo orxJ Technicolor.
Produced bv Rovmond Egcr in Itoly. Directed by
Roger Vodim, StQrrir>g Mel Ferrer, Elsa Martinelli,
Annette Vodim.
Breoth of Scondol, A— In Technicolor. Produced by
Carlo Ponti, Morcello Girosi. Directed by Michael
Curtiz. Starring Sophia Loren, Maurice Chevalier,
John Govin, Angela Lombury.
CinderFella!—in Technicolor. Produced by Jerry
Lewis. Directed by Fronk Toshlin. Storrir>g Jerry
Lewis, Anno Mario Alberghetti, Judith Anderson, Ed
Wynn.
G.I. Blues— In Technicolor. Produced by Hoi B.
Wallis. Directed by Norman Taurog. Storrir>g Elvis
Presley, Juliet Prowse.
One-Eyed Jacks— In VistoVision and Technicolor.
Produced by Fronk P. Rosenberg for Penneboker
Productions. Directed by Marlon Brando. Starring
Marlon Brondo, Karl Molden, Koty Jurodo, with
Pirxj Pellicer, Ben Johnson, Slim Pickens.
Sovoge Innocents, The— In Techniromo 70 ond
Technicolor. Produced by Moleno Malenotti for Magic
Films. Directed by Nictiolos Roy. Starring Anthony
Ouinn, Yoko Toni, with Peter O'Toole.
Under Ten Flogs— Filmed in Italy. Produced by
Dino De Laurentiis. Directed by Duilio Coletti. Storring
Von Hcflin, Chorles Loughton, Myiene Demongeot,
with Eleonoro Rossi Drogo, Liam Redmond,
John Ericson.
World of Suile Wong, The— In Technicolor. Filmed
in Hong Kong and Loridon. Produced by Roy Stark
for his World Enterprises. Directed by Richard Quine.
Starring William Holden, Nancy Kwon, Michoel
Wilding, Sylvio Syms.
20th Century-Fox
JULY
From tlie Terrace— In CinemoScope ond Do Luxe
Color. Produced and directed by Mork Robson.
Storrin:^ Paul Newman, Joanne Woodword, Myrna
Loy, with Ino Bolin, Leon Ames, Barboro Eden.
Lost World, The— In CinemoScope ond De Luxe
Color. Produced ond directed by Irwin Allen. Starring
David Hedison, Jill St. John, Fernando Lomas, Michael
Ronnie.
Murder, Inc.— In CinemoScope. Produced by Burt
Bolobon. Directed by Burt Bolabon, Stuart Rosenberg.
Starring Stuart Whitman, May Bntt, with Henry
Morgan, Peter Folk.
Story of Ruth, The— In CinemoScope ond De Luxe
Color. Produced by Samuel G. Engel. Directed by
Henry Koster. Storring Stuort Whitman, Tom Tryon,
Peggy Wood, Vivcco Lindfors, Jeff Morrow, Elono
Eden.
Trapped In Tangiers— In CinemoScope Italianmode.
Produced by Antonio Cervi. Directed by Riccordo
Freda. Storring Edmund Purdom, Genevieve
Page, Gino Cervi.
AUGUST
For tha Love of Mike— In CinemoScope ond De
Luxe Color Produced ond directed by George Sherman.
Starring Richard Basehort, Stuart Erwin, Rex
Allen.
Idiot, The—
dubbed
In
dialog.
color.
A
Russian-mode,
U.S.-U.S.S.R.
with
Cultural
English-
Exchonge
production, directed by Ivan Pyriev. Starrir>g Yuri
Yokovliev, Yulio Borisovo, Nikito Podgorny.
t«f« Make Love— In CinemoScope and color. Produced
by Jerry Wold. Directed by George Cukor.
Storrir>g Marilyn Monroe, Yves Montond, Tony Rondoll,
Fronkie Voughon.
One Foot in Hell— In CinemoScope and De Luxe
Color. Produced by Sydney Boehm. Directed by
Jomes B Clark. Starring Alan Lodd, Don Murroy,
Dolores Michaels.
39 Steps, The— In color. British-mode. Produced by
Petty Box for J. Arthur Ronk. Directed by Rolph
Th:-nos 5torrir>g Kenneth More, Toino Elg, with
Bror,.Ja de Bonzie, Barry Jones, James Hayter.
Young Jess* James— In CinemoScope. Produced by
Jock Lc--?wood. Directed by Williom Claxton. Starring
Roy Stncklyn, Willord Parker, Merry Anders.
SEPTEMBER
Aphrodite n color Mode in Europe. Storring
Belinda Let ques Scrnas, Massimo Girotti.
Hlgh-Pow*red «lf!e, Th*— In CinemoScope. Produced
and direc- ~.v Maury Dexter. Storring Willord
Porker, Allisi. ayes.
High Time— In Cir, noScope ond De Luxe Color.
Produced by Charles Brcckctt. Directed by Blake
Edwards. Starring Bing Cro -^y, Fobion, Tuesdoy Weld,
Richord Beymer, Nicole Mouioy.
Legions of th* Nil*— In color. Itolion-mode. Produced
by Virgilio De Blosi. Directed by V ttorio
Cottofovi. Storring Lindo Cristol, Ettore Monni,
Georges Morchol.
Sons ond Lovers— In CinemoScope. Produced by
Jerry Wold. Directed by Jock Cardiff. Storring Trevor
Howard, Wendy Hiller, Dean Stockwell, with Mary
Ure, Heather Sears.
Upstairs and Downstairs— In color. British-mode.
Produced by Betty Box for J. Arthur Ronk. Directed
by Ralph Thomas. Starring Michael Craig, Anne
Heywood, Myiene Demongeot.
OCTOBER
Captain's Table, Th*— In color. British-mode. Produced
by Joseph Jonni for J. Arthur Rank, Directed
by Jock Lee. Starring John Gregson, Peggy Cummins,
Donald Sinden, Nodio Gray, with Maurice Denhom,
Richard Wattis.
D*s*rt AHock—British-made. Produced by W. A.
Whittoker. Directed by J. Lee Thompson. Storring
John Mills, Sylvio Syms, Antt>ony QuQyIe.
Desire in the Dust— In CinemoScope. Produced and
directed by WiMiom Claxton for Associated Producers.
Starrir>g Martha Hyer, Joan Bennett, Raymond Burr,
with Richord Beymer, Brett Holsey, Ken Scott.
Flaming Lance— In CinemoScope. Produced by
David Weisbort. Starring Elvis Presley.
NOVEMBER
Ferry to Hong Kong— In CinemoScope and color.
British-mode. Produced by George Maynord for J.
Arthur Ronk. Directed by Lewis Gilbert. Storring
Curt Jurgens, Orson Welles, Sylvia Syms, with Jeremy
Spenser, Noel Purcell.
Go North— In CinemoScope and De Luxe Color.
Produced and directed by Henry Hothoway. Storring
John Wayne, Stewart Granger, Fabian, Ernie Kovocs,
Capucine, Mickey Shoughnessy.
Millionairess, The— British-mode. Produced by Carlo
Ponti from a George Bernard Show ploy. Directed
by Anthony Asquith. Starring Sophia Loren, Peter
Sellers, Alostoir Sim, Vittorio de Sica.
DECEMBER
Destruction Test—^In CinemoScope. British-made.
A J. Arthur Rank Production. Directed by Robert
Lee. Starring Suzy Porker, Bradford Dillman.
Morrioge-Go-Round, The— In CinemoScope. Produced
by Stonley Colbert, Leslie Stevens. Directed by
Walter Long. Storring Susan Hayword, James Mason,
Julie Newmor.
RELEASE DATES NOT SET
Austerlitx^— In CinemoScope ond color. Filmed in
Yugoslavia. Produced by Alex Solkind. Directed by
Abel Gance. Starring Orson Welles, Leslie Caron,
Jack Polonce, Vittorio de Sico, Martine Corol, Rossono
Brazzi.
Sonctuory— In CinemoScope. Produced by Richard
D. Zanuck for Darryl F. Zonuck Productions. Directed
by Tony Richardson. Starring Lee Remick.
Schnook, The— In CinemoScope. Produced by Jack
Leewood. Directed by Charles Barton. Starring Tommy
Noonan, Pete Morsholl.
September Storm— In both 3-D and CinemoScope,
and De Luxe Color. An Edword L. Alperson Production.
Directed by Byron Haskin. Storring Mark Stevens,
Joanne Dru, Robert Strauss.
United Artists
JULY
Apartment, The— In Panovision. A Mirisch Company
Presentation produced and directed by Billy
Wilder. Starring Jock Lemmon, Shirley MocLoine,
Fred MocMurroy, with Ray Walston, Edie Adams.
Cage of Evil—Zenith Production produced by
Robert E. Kent. Directed by Edward L. Cohn. Starring
Ron Foster, Pot Bloir, with Robert Shayne.
Last Days of Pompeii, The— In Supertotalscope and
Eostmon Color. Italian-made, with English-dubbed
dialog. A Cineproduzione-Procuso-Tronsoceon Production.
Directed by Mario Bonnard. Starring Steve
Reeves, with Anne Marie Boumonn, Cristirxj Kouffman,
Fernando Rey, Barboro Corroll.
AUGUST
Elmer Gantry— In color. Produced by Bernard
Smith. Directed by Richard Brooks. Storring Burt
Lancaster, Jean Simmons, Shirley Jones, Potti Page,
Dean Jogger, Arthur Kennedy.
SEPTEMBER
Night Fighters, The—Filmed in Ireland. A D.R.M.-
Cine-World Production, produced by Raymond Stress.
Directed by Toy Gornett Storring Robert Mitchum,
Don O'Herlihy, Anne Heywood, with Cyril Cusack,
Nioll MocGuinness.
Studs Lonlgon—Produced by Philip Yordon for
Longridge Enterprises. Directed by Irving Lerner.
Starring Christopher Knight, Venetio Stevenson, with
Dick Foron, Jock Nicholson, Frank Gorshin.
OCTOBER
Alamo, Th*— In Todd-AO arxJ color. (For special
engagements only.) Produced ond directed by John
Wayne, for his Botjac Productions. Storring John
Wayne, Richard Widmork, Laurence Harvey, with
Fronkie Avolon, Linda Crista!, Pot Woyne.
NOVEMBER
Inherit the Wind—Produced ond directed by Stonley
Kramer. Starring Spencer Tracy, Fredric Morch,
Gene Kelly, with Dick York, Donno Anderson, Henry
Morgon, Florence Eldridge.
Mognlflcent S«v*n, Th*— In Panovision 70 and
color. Filmed in Mexico. A Mirisch-Alpho Production,
produced ond directed by John Sturges. Storring
Yul Brynner, Eli Wolloch, Horst Buctiholz, Steve
McQueen.
Exodus— In
DECEMBER
Ponovision 70 and TectKiicolor. (For
speciol engagements only.) Filmed in Israel and on
Cyprus. Produced and directed by Otto Preminger
for the Mirisch Compony. Storring Paul Newman,
Eva Marie Soint, Peter Lowford, Ralph Richordson,
Lee J. Cobb, Sal Mineo, John Derek, Hugh Griffith.
Universal-International
JULY
Dinosourus!— In CinemoScope and De Luxe Color.
A Foirview Production, produced by Jack H. Horris.
Co-produced and directed by Irvin S. Yeoworth jr.
Starring Word Ramsey, Kristino Honson, Poul Lukother.
Portrait in Black— In Eastman Color. Produced by
Ross Hunter. Directed by Michoel Gordon. Storring
Lono Turner, Anthony Quirwi, Sandra Dee, John
Soxon, Lloyd Nolan, Richard Basehort, co-starring
Ray Walston, Virginia Grey, Anno Moy Wong.
S.O.S. Pacific— British-mode. A Sidney Box & Associates
Production. Produced by John Nosht, Potrick
Filmer-Sonkey. Directed by Guy Green. Storring Pier
Angeli, John Gregson, Richard Attenborough, Evo
Bortok, Eddie Constontine.
AUGUST
Chartroose Coboos*— In Panovision and Eostmon
Color. Produced by Stanley Dougherty. Directed by
William "Red" Nichols. Starring Molly Bee, Ben
Cooper, with Edgar Buchanan, Slim Pickens, Mik*
McGreevey.
Coiiega Confidential—Produced and directed by
Albert Zugsmith. Starring Steve Allen, Joyne Meodows,
Mamie Von Doren, with Mickey Shaughrwssy,
Zivo Rodann, Herbert Marshall, Cathy Crosby.
Day
SEPTEMBER-DECEMBER (Tentative)
the Gun, The— In Eostmon Color. Filmed
Brynoprod, S. A. Production, produced
by Eugene Frenke, Edward Lewis. Directed by Robert
Aldrich. Starring Rock Hudson, Kirk Douglas, Dorothy
Molone, Carol Lynley, Joseph Gotten, Neville Brand.
Grass Is Greener, The— In Techniromo and TecivMcolor.
Filmed in England. A Grondon Production, produced
and directed by Stonley Donen. Storring Cory
Grant, Deborah Kerr, Robert Mitchum, Jean Simmons.
Great Impostor, The— Produced by Robert Arthur.
Directed by Robert Mulligon. Starring Tony Curtis,
Edmond O'Brien, Arthur O Connell, Gory Merrill, Joon
Blockman, Karl Maiden, Raymond Mossey.
Midnight Lace— In Eostmon Color. Produced by
Ross Hunter, Mortin Melcher. Directed by Dovid
Miller. Based on o British suspense ploy, "Motlldo
Shouted Fire," by Jonet Green. Starring Doris Day,
Rex Harrison, John Gavin, Myrno Loy, Herbert Marshall,
Roddy McDowoll.
Private Lives of Adom and Ere, The— Partly in
color. Produced by Red Doff. Directed by Albert
Zugsmith, Mickey Rooney. Starring Mickey Rooney,
Mamie Von Doren, Mel Torme, Paul Anko.
Seven Woys From Sundowrv—Produced by Gordon
Koy. Directed by Horry Keller. Starring Audie Murphy.
Borry Sullivan, Venetio Stevenson, John Mclntire.
Spartacus— In Super Techniromo 70 ond Technicolor.
(For roodshow engagements only.) Filmed in
Italy ond Spain. A Bryno Production, produced by
Edward Lewis. Directed by Stanley Kubrick. Storring
Kirk Douglos, Laurence Olivier, Jean Simmons, Tony
Curtis, Charles Loughton, Peter Ustinov, John Govin.
Warner Bros.
JULY
Hercules Unchoined— In Dyoliscope and Eostmon
Color. Itolion-mode, with English-dubbed diolog. A
Joseph E. Levine Presentotion. Produced by Bruno
Voilati. Directed by Pietro Froncisci. Starring Steve
Reeves, with Sylvo Koscino, Sylvia Lopez, Primo
Camera.
Ice Palace— In Technicolor. Filmed portly in
Alaska. Based on Edna Ferber's novel. Produced by
Henry Blonke. Directed by Vincent Sherman. Starring
Richord Burton, Robert Ryan, Carolyn Jones, Morttio
Hyer, Jim Backus.
AUGUST
Ocean's Eleven— In Technicolor. A Dorchester Production,
produced and directed by Lewis Milestone.
Starring Frank Sinatra, Dean Martin, Peter Lowford.
Sommy Davis jr.. Angle Dickinson, Richord Conte.
Cesar Romero, with Patrice Wymore, Joey Bishop.
SEPTEMBER-DECEMBER
Crowded Sky, The— In Technicolor. Produced by
Michael Garrison, Directed by Joseph Pevney. Starring
Dona Andrevrs, Rhonda Fleming, Efrem Zimbolist
jr., John Kerr, Anne Francis, Keenan Wynn.
Dark at the Top of the Stoirs, The— In Technicolor.
Produced by Michael Gorrison. Directed by
Delbert Monn. Storring Robert Preston, Ojrothy Me-
Guire, Eve Arden, Angela Lonsbury.
Sins of Rachel Cade, The— In Technicolor. Produced
by Henry Blonke. Directed by Gordon DouBlos.
Starring Peter Finch, Angle Dickinson, Rogar
Moore.
Sundowners, The— In Technicolor. Filmed in Aiatrolio.
Produced by G. L. Blottner. Directed by Fred
Zinnemonn. Starring Robert Mitchum, Deboroh Kerr,
Peter Ustinov, with Glynis Johrw, Dino Merrill. Chip*
Rofferty.
Sunrise ot Campobello—Filmed in Technicolor.
Produced by Dore Schary. Directed by Vincent J.
Donehue. Starring Rolph Bellamy, Greer Garson,
Hume Cronyn, with Alan Bunce.

10 Films Thaf Helped Shape
The Motion Picture: 1920-1960
(Continued from page 90)
order of their release to the public, they
are:
Nanook of the North, the first feature
documentary produced by Robert J.
Flaherty and released by Pathe in 1922.
Greed, produced in Hollywood by Eric Von
Stroheim with Zasu Pitts and Gibson
Gowland and released by MGM in 1924.
Sherlock Jr., produced and directed by
Buster Keaton with himself as star, released
by MGM in 1924.
The Last Laugh, produced in Germany by
P. W. Murnau with Emil Jarmings
starred and released by Universal in
1925.
The Gold Rush, produced and directed by
Charlie Chaplin with himself as star, released
by United Artists in 1925.
PoTEMKiN, produced in Russia by Sergei
Eisenstein in 1926.
DEIallelujah, one of the first talkies with
an all-Negro cast, written and directed
by King Vidor and released by MGM in
1929.
The Best Years of Our Lives, produced by
Samuel Goldwyn and directed by William
Wyler, released by RKO in 1946.
The Treasure of the Sierra Madre, directed
and written by John Huston, with
Humphrey Bogart and Walter Huston
starred, released by Warner Bros, in
1948.
The Bicycle Thief, produced in Italy by
Vittorio De Sica and released in the U.S.
by Mayer-Burstyn in 1949.
In giving his best ten, Griffith gave out
the statement: "I list the films with the
rider that if you asked me two weeks from
now, I would probably send you an entirely
different list."
The New York Times recently invited
several prominent film industry figures to
give their lists of the pictures they would
most like to see again. Their selections
vary greatly from Griffith's list.
Lillian Gish, famous star of D. W. Griffith
pictures in the silent days and still
active both on stage and screen, also listed
"The Last Laugh," as well as three of her
early films, "Intolerance" (1916), "The
Scarlet Letter" (1926), "La Boheme"
(1926), and "The Skating Rink" (early
Chaplin), "The Greatest Thing in Life"
(1919), "Passion" (1920), "The Legend of
Gosta Berling" (1928), "The Romance of
Happy Valley" (1919) and "The Word"
(1957), the Swedish film originally titled
"O'rdet." Only six of Miss Gish's ten films
were shown in the 1920-1960 period.
William Wyler, famous producer-director,
also picked "Potemkln," "The Last
Laugh," "The Bicycle Thief" and "Hallelujah,"
but his other six included "Gone
With the Wind" (1939), "The Kid" (1920),
"All Quiet on the Western Front" (1930),
"Foolish Wives" (1922), "The Marriage
Circle" (1924), all of which many others
would have included in their lists of outstanding
films of the 1920-1960 period, as
well as "The Birth of a Nation," D. W.
Griffith epic which was released in 1915,
five years before the period, and "Forbidden
Games," a Rene Clement French film
which had scant showing in the U.S. in
1952.
Mary Pickford, once known as America's
Sweetheart, had a completely different list
of ten best pictures, including "Gone With
the Wind," "All Quiet on the Western
Front," "The Birth of a Nation," "The
Thief of Bagdad" (1924), "It Happened
One Night" (1934), "The Informer" (1935),
"High Noon" (1952), "The Ten Commandments"
(1958), and "High and Dizzy"
(early Harold Lloyd) and "any Charlie
Chaplin film of his silent period."
Demonstrating the tremendous difference
between the greatest pictures and the
boxoffice champions, the industry's listing
of the all-time grossers includes only
"The Best Years of Our Lives" in the more
than $10,000,000 class. "Gone With the
Wind" and "The Ten Commandments"
still lead the top-money list with none of
the other Richard Griffith selections even
approaching the multi-million dollar
gross.
Wherever there's
there s
a
a theatre,
o
IT'S THE T0PS-w/7fj more paid subscribers
than any other film trade paper in the world!
OXOFFICE July 25, 1960 121

BOXOFFICE
BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs
are reported, ratings are added and overages revised. Computation is in terms of percentage in
relotion to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)
Battle la Outer Space (Col)
Bells Are Rineing iMGM)

I
'
Papyanakos
'
ing
Luxury House Opened
In Hewlett, N. Y.
HEWLETT, N. Y.—The residents of the
Fi\e Towns area are enjoying a new luxurious
motion picture theatre. The Hewlett,
which opened recently, is the latest
link in the Town and Country circuit and
IS located in the Peninsula shopping center.
Mill road and Peninsula boulevard.
The Hewlett is fully air conditioned and
equipped with the latest electronic sound
is
equipment. Coupled with stereophonic
speakers and the large full vision screen
IS a silver hued Venetian curtain. Discriminating
moviegoers are sure to enjoy the
finest films in a delightful atmosphere.
Leon Miller, designer of the Glen Cove
and Wantagh theatres, has made use of
modern and domestic materials in a most
attractive manner. The special loge section
has been furnished with sofa type
cliairs.
The new Hewlett is operated on a continuous
policy basis and is under super-
\ision of veteran Long Island exhibitors,
Sidney Sinetar and Seymour Frank.
Goldslein Helping Velde
In Hospital Fund Drive
NEW YORK—Mauiice Goldstein, Allied
.Artists general sales manager, has become
cochaimian of the
National Distributors
Committee of the
Will Rogers Memorial
Hospital. He will work
in cooperation with
James R. Velde.
United Artists domestic
sales manager,
who is continuing for
another year in that
capacity.
Goldstein pledged
to do all he could to
Maurice Goldstein
reach the $1,000,000
-.oal set for creation of the new O'Donnell
Memorial Research Laboratories and an
e.xpanded research program during the
hospital's "O'Donnell memorial year."
New Indoor Theatre Opens
At Lake Ronkonkoma, N.Y.
LAKE RONKONKOMA, N. Y. — This
community now has its own motion picture
theatre with the opening of the
Ronkonkoma Theatre in the new shopping
center on Portion road. The 550-seat house
is air conditioned and heated for yearround
operation. It is equipped with the
most up-to-date stereophonic sound.
The Ronkonkoma is offering a selective
single feature policy on a continuous daily
schedule beginning at 1 p.m.
Adding Go-Cart Track
CANTON, N. Y.—Anthony Scalise and
Don Gilson, local restaurant men who
recently bought the Ideal Drive-In on
Gouverneur road from Mr. and Mrs. Alec
of 43 Judson St., are buUding
a quarter-mile paved oval for go-cai't racat
the drive-in.
Debbie Reynolds stars with Jack Lemmon
in Columbia's "Try, Try Again."
New Team of Exhibitors Takes Over
Famous North Jersey Showplace
AT S C H I N E CELEBRATION—
Employes of the home office staff of
Schine Theatres were guests at a
dinner at GloversviUe, N. J., honoring
their more than 1,000 years of service.
The first Schine theatre was opened
in 1917. G. David Schine, president of
Schine Enterprises, was the principal
speaker. At right are Schine's parents,
Mr. and Mrs. J. Myer Schine. Myer is
the founder and board chairman of
Schine Enterprises. More than 140
home office staffers, their wives or
husbands watched the presentation of
service pins to 45 veteran employes.
Tarentum. Teenagers Win
Lower Admission Charge
TARENTUM, PA.—Teenage moviegoers,
12 through 17, have won their admissions
cut plea. Bud Pike, manager of the Manos
Theatre, put into effect a 50-cent admission
for student teenagers who formerly
paid 75 cents, the adult price. More than
160 teenagers had petitioned the management
to offer a more inviting admission
price. Although immediately effective.
Pike said that he will have student cards
issued through the schools when they reopen
for the fall term.
A month ago, the manager started a
two-for-one program on Monday evenings.
Fike said that this was to encoui-age families
to come to the theatre at half price,
Monday only.
Reginald Caulfield Named
Manager at Bergen Mall
PATERSON, N. J.—Reginald Caulfield
is the manager of the new Mall Theatre
in the Bergen Mall Shopping Center, having
been appointed by Charles B. Moss,
president of the Moss Theatres.
Caulfield has been studio supervisor for
the National Broadcasting Co. the past six
years. Prior to that he managed the Newark
Newsreel Theatre. He also was associated
with Loew's Theatres in various
capacities.
Fox Buys Behrman Play
NEW YORK — Twentieth Century-Fox
has bought S. N. Behrman's hit play, "The
Cold Wind and the Warm." which deals
with the author's youth in New England.
MONTCLAIR, N. J.—Paul Petersen, one
of the new partners in the operation of
the 37-year-old Clairidge Theatre on
Bloomfield avenue, began his industry career
20 years ago at the Clairidge while a
student at Montclair High School. Now a
resident of nearby Morristown, Petersen
also has been manager of the local Bellevue
and other theatres in the area.
Petersen and Robert Sherman of Elberon,
who in 32 years in an executive capacity
specializing in the handling of motion
pictures has become a well-known
figure in the industry, have entered into
a long-term lease with the Church Realty
Co., of which Ernest C. Hinck jr. of Upper
Montclair is president, the firm which
owns the building housing the theatre.
For the past ten years the theatre has
been operated by members of the Josephs
family under the terms of a lease which
in 1950 had been given to the Stanley
Warner Coi-p. However, as explained by
Hinck, that corporation was forced to relinquish
the theatre operations and the
lease was assigned to Paul Josephs.
Upon the death of Josephs in 1958, the
lease was reassigned to his wife, Mrs.
Helen J. Josephs, who also operates the
Center Theatre in Bloomfield.
Petersen and Sherman intend to make
extensive alterations to the theatre, including
a completely new air-conditioning
unit, refurbishing of the theatre, new carpet,
large screen projection and the latest
improvements in sound.
The new operators intend "to return the
Clairidge Theatre to the position it formerly
occupied as the finest movie house
in the North Jersey area" by offering the
finest pictures providing "the finest in entertainment
for discriminating theatregoers
and their families."
Petersen is maiTied and has a ten-yearold
son and an eight-year-old daughter.
Sherman was born in New Haven,
Conn., and came to New York in 1925.
Between 1928 and 1958 he sei-ved in an
executive capacity with the RKO organization
specializing in the distribution of
motion pictures. For the past two years
he served in a similar capacity with the
Walter Reade circuit.
Sherman prides himself on being on a
first-name basis with practically all of the
moguls in the industry. He is married and
has a married son and daughter.
Equal Time? Why, Sure!
UA Informs the GOP
NEW YORK—'While the demands of
politicians for equal time on TV make
that medium restive, apparently motion
pictures are only too eager to
oblige. Which is another way of saying
that United Artists arranged to
have "Inherit the Wind" previewed by
delegates to the Republican convention
as it was by delegates at the
Democratic shindig. The place will be
the Carnegie Theatre in Chicago.
Even politicians can learn something
about oratory from the picture.
BOXOFFICE :: July 25, 1960 E-1

and
Terrace and Lost World' Open
Strong As B'way Continues Big
NEW YORK—Two slioiit; new entries
from 20th Century-Fox. -Prom the Terrace"
and "The Lost World." had smash
opening weeks, the first at the Paramount
on Broadway and the east side Murray
Hill, the latter at the Warner Theatre,
while Continental's British "School lor
Scoundrels" also had a big opening week
at the Sutton.
Despite the fine outdoors weather, seviral
holdovers continued at a fast pace,
including "Elmer Gantry." in a big second
week at the Capitol: "Strangers When We
Meet." in a fine third week at the Criterion:
"The Apartment." very big at
both the Astor on Broadway and the
east side Plaza, while long lines waited
during both the day and evening outside
"Psycho." at both the DeMille on Broadway
and the east side Baronet. Also continuing
to big business was "Bells Are
Ringing." in its foui-th week at the Radio
City Music Hall.
Still doing capacity business are the
two two-a-day pictures. "Ben-Hur. " in its
35th week at Loew's State, and "Can-Can."
in its 17th week at the Rivoli Theatre.
The pictures which were down included:
"Ice Palace." mild in its third week at the
RKO Palace, and "Murder, Inc.." in its
third week at the Victoria.
In addition to the new "School for
Scoundrels." other British films continuing
at a strong pace at the art houses
included: "I'm All Right, Jack" in its
12th w^eek at the Guild. "Man in a Cocked
Hat" in its fifth week at the Little Carnegie,
and "The Trials of Oscar Wilde," in
its third week at the Paris. However, the
American "The Subterraneans" was mild
in its second week at the Beekman. Two
other Continental British films. "Expresso
Bongo " "The Battle of the Sexes,"
recently ended 13-week first runs in Manhattan
with a combined gross of over
$200,000.
The sole new entry for the third week
in July was "The Idiot." 20th Century-Pox
Soviet-made release, which opened at the
Normandie Thursday i21i.
(Avcroge Is 100)
Astor—The Aportmenl- (UA), 5th wk 175
Baronet— Psycho (Poro), 5th wk 210
Bcckmon—Th« Subterroneons (MGM), 2nd wk. 120
Copitol— Elmer Gentry (UA), 2nd wk 185
Criterion— Strongers When Wc Meet (Col),
2nd wk 185
DeMiile— Psycho ;Pora), 5th wk 200
Fine Arts— Hiroshima, Men Amour (Zenith),
9lh wk 150
H
U

i
A
^
They said
she was
guilty
AMERICAN INTERNATIONAL presents
as sin...
the naked
terryMOORE debraPAGET
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"GOOD
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gBERT FREED ROY DELRUTH GEORGEWATERS and •
RICHARD BERNSTEIN RICHARD B. DUCKEH
• Produced by RICHARD BERNSTEIN VISCOUNT-TERRY MOORE PRODUCTION AN AMERICAN-INTERNATIONAL PICTURE •
CONTACT YOUR yi/?zanlaaru
fntannaHonoL EXCHANGE
Q3RGE WALDMAN
FILMS
g|rGE J. WALDMAN
1
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MiV YORK 36, N. Y.
AMERICAN INTERNATIONAL
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CHARLES BEILAN - Branch Manager
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PHILADELPHIA 2, PENNSYLVANIA
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415 Van Broom Street
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GEORGE WALDMAN
FILMS
WALDMAN
GEORGE J.
505 Pearl Street
BUFFALO" N. Y.

. . The
, . Patricia
VARIETY CLUB I^AUNCHES SPORTS DIVISION—A sports division of New-
York Club No 35 was launched at a luncheon meeting at the Hotel Astor. Seen
here are. left to right. Walt Kramer, assistant chief barker; Max Kase, sports editor
of the New York Journal- American; Harr.v Brandt, chief barker, and Dan Daniel,
sports writer of the New York World-Telegram, who was elected chairman of
the group.
ALBANY
Mick Googin jr. is serving as a projectionist
for his father at the Town in
Buzzy English, son of the
. . .
Cazenovia
late Harvey English, and a Syracuse University
student is to join Harden Theatres
at Hancock. Harden Theatres is the present
name for the former Harvey English
string in southern New York state and
northern Pennsylvania Super 50
.
Drive-In, Schenectady-Saratoga road, gave
a Third Anniversary party, with Sven-Erik
Libaek. Norwegian naval cadet singer in
th» cast of "Windjammer." on hand "to
autograph your program books." Also offered
were free "Windjammer" diagram
and glossary to the first 1.000 customers,
a fireworks display and free lollipops for
the children.
Two Walter Reade jr. sales were reported.
He disposed of the Community
Court Motel, opened at Saratoga Springs
In 1953. to New York interests: the Kingston
in Kingston, to the Union-Fern Furniture
Co. The latter, which has no stores
In Albany and other area cities, is said to
be converting the Kingston into a furniture
establishment. It Is well located on
that city's main street; had been operated
as a theatre on weekends. Following the
refurbishing of the Community, the latter
became the "A" house. Reade likewise owns
the 9-W and Sunset drlve-lns, Kingston.
Don Gilson's Ideal Drive-In, Canton, Is
now the scene of Sunday afternoon automobile
races. This is believed to be the
first instance, hereabouts at least, of a
course—asphalt-covered—being built in an
ozoner for speed events. Six races are
staged, for an admission of 90 cents. Th"
drive-in. located in a "bowl." is described
as well suited to automobile races, in which
great North Country interest exists.
The long European and American career
or salesman Rudi Bach will come to an
end. in this part of the country at least.
August 1. The George Waldman Films
salesman, who recently suffered a tragedy
in the death of his wife as he was recuperating
from major surgery, plans to
make his home in Los Angeles. He is expected
to make a film connection there. A
farewell dinner for Bach, who covers the
Buffalo and Albany territories, will probably
be given by industry friends here
August 1.
Clayton Pantages, 20th Century-Fox
salesman, who had been expected to return
here Thursday (21) after a threeweek
swing through exchanges in the east,
south and southwest, flew, instead, to
Hollywood for a look-see at "Let's Make
Love." His branch offices mission was
designed to promote sales and bookings.
Salesman John Wilhelm has been directing
the office in Pantages' absence, Pantages
keeping in touch with Wilhelm by
phone.
Frank Lynch, Paramount sales representative,
attended a screening of "Psycho"
at the DeMille in New York, Tuesday
1191, followed by a sales meeting. The
picture is to open here August 3 . . .
Harry
Rogovin. Columbia district manager, accompanied
Herb Schwartz, exchange manager,
on a visit to Kallet Theatres office
in Oneida .
Newman, daughter
of Arthur J. Newman, veteran film distributor,
Is working as a summer volunteer
at the local Cerebral Palsy Center,
She Is a student at St. Agnes School.
The "Miss Sweater Girl" contest, staged
by the Hellman Theatre in cooperation
with the Schine-owned WPTR, was a success.
Noneen Hulbert of Scotia, the winner,
appeared at the theatre two nights,
the second time to take care of the crowd
that couldn't get in the first night . . .
Nabbing an early date for "Portrait In
Black." Hellman's promoted it as an eastern
New York premiere. At the same time,
however. Fabian's State Theatre in
Schenectady placed copy in the Albany
dailies to report that it, too, w-as playing
the picture early.
Leases Smalley Theatre
JOHNSTOWN, N.
Y.—Alexander Pedro,
who operates theatres in St. Johnsville
and Dolgeville. has leased the local
Smalley Theatre from Mrs. Hazel Smalley
of Cooperstown and plans to reopen it if
he can get city approval. The city bid in
the theatre in the last two tax sales, overdue
taxes and interests now amounting to
around $10,500.
Albany Friends Planning
Dinner for Eddie Susse
.ALBANY — Distributor and exhibitor
fricnd.s of Eddie Susse, promoted from
MGM branch manager here to the larger
Detroit office, will give him a farewell
dinner August 15. The site of the dinner
is to be announced soon.
Susse. who was summoned back from a
three-week vacation and given the new
assignment, effective July 18. came to this
city from New York about 1941. He first
served as booker and then booker-office
manager: later won advancement to salesman.
Transferred to Buffalo as salesman,
he worked there for five years: returned
to Albany in 1957. when Jack Goldberg
retired as exchange chief.
A native of Brooklyn and originally a
clerk for MGM. Susse has a wide circle of
friends in this exchange district. It is
reported that he had turned down an
opportunity to become the Lion's New
York metropolitan area manager. He will
have to sell his home in suburban Mc-
Kownville and move his wife and son to
Detroit. A daughter lives in Buffalo.
The dinner committee consists of: Ellas
Schlenger. Fabian division manager: Herb
Gaines. Warner Bros, exchange manager:
Joe Miller, operating the Menands Drive-
In and former Columbia manager.
Ralph Ripps Promoted
NEW YORK—Ralph Ripps has been
made MGM Albany exchange manager by
Robert Mochrie, general sales manager.
He replaces Edward Susse, now assigned
to Detroit. Ripps has been an Albany salesman
20 years.
Tent 9 Is Short $4,250
On Camp Thacher Pledge
ALBANY — "Ways and means of
fulfilling
our obligation to boys attending Camp
Thacher" will be discussed at a 'Variety
Club meeting Monday (25) at 8:30 p.m.,
according to a letter from Chief Barker
Jack Olshansky.
Pointing out that Tent 9's heart project
still faces a deficit of $4,250 in the pledged
amount of $17,000 for 1960, Olshansky
wrote, "The camp is in danger of being
closed for the last two weeks of the scheduled
eight-week period."
The Newspaper Day, recently conducted
by the Variety Club, in a tie-up with the
Times-Union, and with the assistance of
area television-radio personalities, plus
Junior Chamber of Commerce and Albany
Boys Club members, totaled about $5,000.
according to Olshansky.
In addition to this amount, around
$12,750 had been raised, he continued.
Drive-Ins Join TOA
ALBANY—Alan V. Iselin of Tri-City
Drive-In Theatres has enrolled three of
his drive-ins in this area in Theatre Owners
of America. They are the Auto Vision
T"rive-In. East Greenbush: Super 50 Drivein.
Ballston, and Turnpike Drive-In, Albany.
Included in the cast of AAs "The
Plunderers" are Marsha Hunt. Jay C. FUpp-n.
James Westerfield. Ray Stricklyn,
Eo?er Torrey and Dee Pollock.
E-4
BOXOFFICE July 25. 1960

,
pOGER
1
publicity
'
on
H. LEWIS, United Artists vicepresident
in charge of advertising,
and exploitation; Burt Sloane,
UA publicity manager, and David Chasman,
advertising manager, got back from
Hollywood Wednesday

—
Salem
Youngstown
,
\
Seven Variety Founders Reunited
At Eddie Fontaine 50-Year Dinner
PITTSBURGH— J. E. Eddii'' Fontaine.
'Tnited Artists division manager, celebrated
his golden jubilee in the motion picture
industry at a dinner in the Penn-Sheraton
Hot'^l Tuesday evening il9i with many
oldtime friends present.
It was an evening to remember for Eddie
rnd for those who participated. Present
''''re seven of the original 11 men who
formed the Variety Club here in 1927
it was Fontaine who suggested that the
club be named Variety, which won out
over another suggestion. "Hallelujah Club."
Here for the dinner were John McGreevey.
"'^neral chairman of the Fontaine dinner;
John J. Maloney and James G. Balmer.
who assisted McGreevey: David Brown,
Red Lai and John Morin jr. Two others
sent their regrets. John H. Harris was busy
with the Atlantic opening of his "Ice
Capades." and Harold Dunn, former Warner
branch manager here who now is retired
in Van Nuys. Calif. The other
founders are dead.
David C. Silverman, former Variety Tent
1 chief barker, served as treasurer for
the testimonial.
The speakers included Louis E. Hanna,
present chief barker of the mother tent
of Variety: John J. Maloney, retiring from
MGM after 38 years here as salesman,
branch and district manager: George W.
Eby, past chief barker of Variety International;
George J. Schaefer. producers representative,
and James R. Velde, sales
manager for United Artists: George
Nathan, chief barker of Variety Tent 11,
Washington: James G. Balmer, ceremonial
offic?r. Variety International; Morris Pinkel.
th^atr? owner: Harry G. Peinstein.
Stanley Warner zone manager; Rabbi
Benjamin A. Lichter: Canon Edward M.
Wilson, Trinity Cathedral, and John J.
Wricht, Catholic bishop of Pittsburgh and
Variety chaplain.
Washington Variety presented to Fontaine
a fine television receiver, and Joined
with area theatre owners and the Pittsburgh
tent In awarding to the veteran film
man and his wife a special guest vacation
in Miami to attend Variety International's
34th convention week next April 24.
Eddie entered the Industry 50 years ago
with General Film Corp. in Detroit. From
1919 to 1929 he was with Paramount in
Cincinnati. Pittsburgh. Cleveland and
Washington. In the late '40s he was with
Selznick Releasing Corp.. leaving in 1950
to join UA in Washington.
Balmer recited Edgar Guest's "Friends"
which he has done on so many occasions,
and he still commands attention when he
do?s so. for he is an old pro, a showman
for more than half-a-century.
Jim Velde, UA sales manager, made remarks
that pleased everyone as concerns
n«VB-lri
waarams
THEATRICAL ADVERTISING CO
JJIOCftSS AVI • DfTROIT I MICH
WPITC rOR SAMPIES'WO ni>>R
Fontaine; he wont all-out in letting the
honor guest know that he was not only
needed but still wanted in the business, for
he is a good salesman, well tried and
proven. Velde made friends for himself
and for UA.
Harley Davidson, Washington exhibitorbooker,
came up with a show stopper, a
finely engraved cartoon in color which
caricatures an angry old Civil war mbel
in uniform carrying a Confederate flag,
the caption being "Forget. Hell!"
The program-menu carried a fine enfrraving
of Eddie Fontaine as conceived by
Press artist Berger. a fine souvenir and
salute. The well-wishers autographed a
copy for the honor guest. Mrs. Fontaine
took a bow at the end of the dinner.
Present also were their son and the UA
division manager's brother Joel "Jack"
Fontaine, local Paramount shipper for
about 36 years.
From Detroit were John Himmelien.
Fred J. Sturgess. W. James Olson. Eddie
Stuckey, Carl Buermele.
From Cleveland: Howard Reiff. Aaron
Wayne, Jerry Lipow, David Rosenthal,
Herb Horstmeir, T, J. Vermees. John
Schrock. Jack Armstrong. Pete Rosian.
i
i
Blair Mooney, Joe Shagrin
i
Nat Walken i.
From Washington: Ed Bigley. Jerome
Sandy. Harley Davidson. Theodore Pedas.
Lloyd Wineland, Sam Wheeler, George
Wheeler. Don King.
From Philadelphia: Eddie Heiber.
From the local film area:
Jomes Hendel William Fjnkel
John Zomnir John Bixler
Hymie Wheeler George Tice
Jock Weltner George Soittis
Gene Jacobs Bernord Buchheit
Ben Steerman Don Mungello
Saul Brogin John Gordner
Joe Weinstein Gabe Rubin
Al Kolkmeyer Horry Hendel
Frank J. Thomas Archie Fineman
C. C. Kellenbero Bob Klingensmith
F. D. Moore K. A. Vaveris
Bert Steorn Peter Wellman
Bill Brooks Michael Weilmon
Ralph Plelow Horold Henderson
Max Shaboson George Boll
Milton Broumon Andy Jackanic
Pete Dono Homer Michael
Bob Caskey Rev. A. J. Schutty
Dave Kimelman Tony Antonoplos
George W. Sollowj Elmer Hosley
Ike Sweeney Ernest Stern
George F, Collahan jr. George Stern
George F. Collahon III Tony Coutsoumbis
Meredith Negiey Bcb O'Horo
Norman Mervis
Som DeForio
Ben Amdur
Services for Tibbett;
Starred for MGM. Fox
NEW YORK—A memorial service for
Lawrence Tibbett. 63. Metropolitan Opera
star vho made many Hollywood films during
the 1930s, was held at the Riverside
Funeral Church Monday US). Tibbett died
in Roosevelt Hospital July 15 after a long
illness and head surgery.
Tibbett had made his operatic debut in
his native California at the Hollywood
Bowl in "Aida." before joining the Metropolitan
Opera. He was starred by MGM
in "Rogue Song." "New Moon," "The
r .odigal" and "Cuban Love Song" in the
early 1930s and "Metropolitan." and "Under
Your Spell" for 20th Century-Fox In
1935-36.
EXPLAINS PRESELLING PLANS—
Sol A. Schwartz, president of RKO
Theatres, listens with interest as David
A. Lipton, Universal Pictures vicepresident,
ex'plains Universal's plans
for strongly preselling "Spartacus."
the S12 million Bryna Pro-Iuction that
will have its world premiere at the
RKO Pantages in Hollywood on October
19.
BUFFALO
riUnrow friends of Ed Susse. for many
years on the MGM sales staff here,
were delighted to hear of his promotion to
the management of the Detroit MGM exchange.
Ed takes on this new job after
several years as manager of the Albany
MGM office to which point he was transferred
from the Buffalo exchange. Ed has
assumed his new duties in the motor city, j
Funeral services were held in Buffalo
the other day for Otto Baer. 58. jeweler
and nationally prominent artist, who died
of a heart attack in Lenox. Mass. Baer
was the husband of Rose Fried Baer. widow
of the late Irving Pried, who for many
years headed the local Tri-State Automatic
Candy Co.
A bit of realism was accidentally Injected
into a showing of "South Pacific,"
the other evening at the Grandvlew Drivein
on th3 Lake Shore road in Evans. At
10:50 flames shot from the top of the
70 -foot high screen. Angola fire company
volunteers extinguished the blaze which
was blamed on a short circuit In wiring
for the top lights. Damage was about
$1,500. The film continued after the unscheduled
interruption.
Arthur Krolick, district manager. AB-PT,
Buffalo and Rochester, returns to his desk
Monday i25> following a vacation with
his family at Provincctown on Cape Cod.
First 'Exodus' Benefit
To Aid Rogers Hospital
NEW YORK—The Will Rogers Memorial
Hospital at Saranac Lake. N. Y.. will run
the first benefit performance of "Exodus,"
Otto Preminger picture for United Artists
release, it was announced by Thomas E.
Rodgers and Arthur Rosen, chairman and
cochairman of the special activities committee
of the hospital.
The benefit show will be held December
18. a Sunday, at the Warner Theatre here
and will constitute the committees major
fund-raising project for 1960. Arrangements
for ticket sales will be announced
shortly.
E-6
BOXOFFICE July 25, 1960

. . . The
. . . The
. . N.
. . . Charles
. . New
. . Jack
. . Edward
. . Closed
. . William
. . Hollywood's
. .
PITTSBURGH
gen Stahl of Atlas Theatre Supply returned
from a three-week vacation in
California, where he made his home 30
years ago . . . The Manos Theatre, Latrobe,
donated facilities for three benefit shows
for the Little League baseballers there, the
Dukes of Dixieland being featured on stage
annual horse show Sunday il7»
at the show grounds of the Palace Gardens
Drive-In. near Indiana, staged by the
J&S Saddle Club, was for the benefit of
the United Cerebral Palsy fund . . . Held
for court on an auto larceny charge, etc.,
Melvin B. Sharon, 20, Brighton road, admitted
other burglaries, including the
United Artists Corp., office on the Boulevard
of the Allies. He is now held on thi-ee
additional charges of burglary.
Roy W. Fiedler jr. and his bride, the
former Helen DeWalt, were honeymooning
in New York following their marriage Friday
1 15) in the Mount Washington Presbyterian
Church. Fiedler, proprietor of the
Parkway Theatre in the McKees Rocks
area, and the lovely bride received guests
after the ceremony in the Penn-Sheraton
Hotel. Robert Wayne Fiedler was best man
for his brother, son of Dr. and Mrs. Roy
William Fiedler of Mount Washington.
Mr. and Mrs. Harry Rachiele, veteran
area theatre owners now residing in Phoenix,
have been dividing vacation time here
and at Syracuse and Philadelphia. Son Leo
is Doctor of Psychology at LeMoyne University,
Syracuse; son Dr. Fred now lives
nearer to them at Tuscon, where he is
Veterans Administration Hospital manager,
and son Art continues to make his
home at Pittsburgh, being in the insurance
business . . . For its Wednesday kiddy cartoon
show the SW Manos Theatre, Greensbm-g,
had a tie-up with J. S. Raub Shoe
Shop whereby ten pairs of tennis shoes
were awarded to as many lucky children.
All got comic books, popsicles and balloons
Moose Lodge occupies the McKees
Rocks building which for many years was
Shea's Orpheum Theatre.
Frank D. Abrizzino, 82, owner of the
Princess Theatre, Shinnston, W. Va., continues
very ill and is hospitalized. He suffered
a stroke six months ago. Abrizzino's
businesses, including wholesale groceries
and beer distributing, are looked after by
Miss Joseph, his longtime bookkeeper. She
is a sister of Joe Joseph, Parkersburg theatre
owner.
Nose Gays in the Wheeling News-Register
states that television is driving the
people back to the movies . C. Rosen,
20th-Fox manager, is tradescreening "39
Steps" Monday i25); last week this company
previewed "The Lost World" and
"Young Jesse James" . . . Variety Tent I's
telethon for fund raising over KDKA-TV
has been set back to September 17, 18 . . .
Manos circuit's Super 422 Drive-In near
Indiana featured three towering terror pictures
one night only (Wednesday) and
exploited the monster and beast shows with
an offer that a lucky patron may be the
winner of a dead body to be given away
at intermission. "Will the stiff be yours
when the coffin is open?" asked the management.
The winner took home a stuffed
turkey and everyone was (!) happy

:
1
what They Were Doing in 1920
Pittsburgh
Bennett Amdur. Pittsburgh, had established
himself in exhibition at the Garden
Theatre, northside.
James G. Balmer, Harris Amusements,
has been with the company 51 years.
Thomas A. Bello. Nanty Glo, was a projectionist
at Belle Vernon.
Ike Bemey, Lcwistown, was a theatre
ownrr there, havins started in the penny
arcade business in 1904 with Altoona's Silverman
brothers iJake and Ikei.
Fred A. Beedle, Canonsburg, was in exhibition
there with his late brother Eddie.
.4ndy Biordi. Ellwood City, worked with
his family in exhibition there.
John Bixler, Scoltdale, entered the theatre
business there while still in college.
J. K. "Ted" Blakely. North East, had
entered exhibition there.
Charles R. Blatt. head of the Blatt Bros,
circuit, with members of the family entered
into the theatre business at East Brady.
Clifford S. Brown, Kane, was ushering
at his late father's theatre there.
Robert S. Coyle. Charleroi, was assisting
his father in exhibition there.
Lee M. Conrad. Pittsbui'gh, was managing
the Nemo. Johnstown.
James B. Christy, Tidioute. was a Filmrow
employe, having entered the business
at the world's finest Nickelodeon as a
projectionist in June 1905.
Kenneth F. Dawson. Gallitzin. worked
with his father at the Victoria there.
Sam DeFazio, Associated Theatres, was
manager of the old Blackstone Theatre,
downtown Pittsburgh.
Adolph Farkas, Johnstown, worked with
his father at the old Lyric Theatre.
Morris Monroe Finkel, Pittsburgh, was
a partner in exhibition with the late Alex
Moore.
Theodore Grance, Everett, Pittsburgh,
was a theatre musician.
William Graner, Pittsburgh, was with
Pathe here.
William Gray, Monogahela. was a mine
foreman, ready to enter the show business.
John H. Harris, Pittsburgh, worked at
his father's theatres.
Ben Hanna, Pittsburgh, was employed
at Hazelwood's Acropolis Theatre.
Joe Hanna, Pittsburgh, was with old Pox
Film Corp.
Carl "Jack" Mapel, Point Marion, was
operating Barney's Theatre.
C. F. and George McBride. Trafford
brothers, entered exhibition there.
John McGreevey, Pittsburgh, was Paramount
poster clerk.
Michael Manos, Greensburg-Miami, was
an area circuit exhibitor.
Tony and Don Mungello, Burgettstown.
as children helped their mother Mary Ann
Mungello in the operation of a theatre at
Slovan.
F. D. "Dinty" Moore, Pittsburgh, was
employid at Robertsdale with Rock Hill
Coal & Iron Co.
Theodore >Iikolowsky, Masontown, was
in exhibition ihere after starting in the
theatre business 50 years ago in uptown
Pittsburgh.
J. Vance Minton, Erie, was in show business
there with the firm of Potter & Newton.
;
Robert F. Klingensmith, Boxoffice representative,
published-edited weekly newspapers
Sentinel-Progress, contributed to
Film Forecast, was with late Richard A.
Rowland, the industry's great incurable
romanticist.
Jack Kalmenson, Pittsburgh, was with
B&O Railroad here.
Michael Karolcik, Perryopolis, entered
the theatre business there.
C. C. Kellenberg, Pittsburgh, was with
old Fox Film Corp., having entered the
business as a youngster at one of the late
Fred J. Herrington's theatres here.
Joseph B. Kosco, Brockway, was in exhibition
there.
Mrs. J. L. Keaser, Charleroi, was associated
with the family theatre operation
there.
Rudolph and Samuel Navari, Pittsburgh,
were in exhibition at Verona.
Guy J. Oglietti, Leechburg, was operating
a theatre at Reynoldsville.
George Otte, Wheeling, was with the
George Shaffer theatre enterprises there.
Frank A. Orban jr., Somerset, worked
in his father's theatre at Hooversville.
S. A. Peters. Sistersville, W. Va., was in
exhibition at Shinnston, W. Va.
Harry Rachiele, Pittsburgh-Derry, machinist-projectionist
at Ellwood City, entered
exhibition at SharpsbiU'g.
George Sarvis, Warren, has managed the
Library Theatre for 46 years.
Ralph H. Shadley, Meadville, was in the
banking business there.
Joseph C. Shapiro. Mount Union, was associated
with his father in the theatre
business there.
David C. Silverman. Pittsburgh, was employed
here by old Pathe.
C. L. Sutton. Thomas, W. Va., was a projectionist
there.
Ted ToUey, Pittsburgh, was with the
Weiland Film Exchange here.
K. A. "Gus" Vaveris, Johnstown, was associated
with his late brother-in-law. A.
N. Notopoulos.
Wendell Yeagley. Confluence, worked at
his father's theatre there.
George Zeppos, Wheeling, was in exhibition
there after opening his first theatre
in Columbus. Ohio. 50 years ago.
.ilfred J. Kuhn, Pittsburgh, was with
old First National as shipper.
John J. Maloney. Pittsburgh, was a Paramount
salesman here.
Ralph Pielow, Pittsburgh, was a San
Francisco salesman for old Pathe.
Frank Ray, Pittsburgh, was a shipper
for old Realart Pictures here.
Roy Davis. Pittsburgh, was with old Famous
Players Film Service here.
Alveme A. Lostetter. Pittsburgh, worked
at the old Rialto Theatre in Mount Oliver.
.Angelo Marino. Pittsburgh, was a Universal
shipper here.
Peter Quiter, Pittsburgh, was employed
at the northside Arcadia Theatre.
Albert P. Way, DuBois. was in business
there. He has been an active theatre owner
and manager for 63 years.
Directors Guild Files
With New York State
ALBANY—A statement and designation
of Directors Guild of America, a California
corporation which will represent in this
state motion picture, television and radio
directors, associate directors, assistant directors,
stage managers and program assistants
from offices at 114 East 42nd St..
New York City, was recorded with the
Secretary of State.
Attached to the certificate was a finding
of the State Board of Standards and
Appeals, which inquired into the objectives
of the corporation and which held
them, as well as the statement-designation,
to be "in all respects, consistent with public
policy and labor law," That board conducted
a public hearing on the matter in
May.
John H. Shugrue jr., 510 East 86th St.,
New York, executed the statement and
designation, as vice-president. Supreme
Court Justice Vincent A. Lupino approved
it.
The Directors Guild, foi-med in 1936 and
until last December known as "S.D.G..
Inc.," was represented by attorney Mortimer
B. Wolf of 20 Vesey St., New York.
Says Strikes Will Benefit
Majors Despite Pay Boosts
NEW YORK—The recent strikes against
the major film companies by the screen
actors and writers guilds were "probably
quite beneficial" to the companies even
though they did adversely affect second
quarter earnings, The Value Line Investment
Survey stated this week. The sur\ey
is published by Arnold Bernard & Co., Inc
,
investment advisers.
Total payrolls will probably be substantially
reduced, despite wage concessions,
since many employes were not rehired
after the strikes, the survey point.s
out. In addition, the studios were said to
be in a better position to utilize their va.st
post- 1948 feature libraries.
By the mid-1960s, the survey concludes,
most of the companies will probably benefit
appreciably from television release of
their old movies, and some of the companies
may also convert other idle assets
into extra eai'ning power.
ABC Vending Corp. Votes
Quarterly Dividend
NEW YORK—ABC Vending Corp. declared
a regular quarterly dividend of 25
cents on the common stock, payable on
August 25. to stockholders of record
August U.
Benjamin Sherman, chairman of the
board, announced that the dividend is the
43rd consecutive cash distribution made
by ABC Vending since its formation in
1947. The company is listed on the New
York Stock Exchange. Dividends voted
during 1960 now total 75 cents. Dividends
voted during 1959 totaled $1.00, plus a
2 per cent stock dividend.
NBC Promotes Raburn
NEW YORK—Richard J. Raburn, director
of accounting of the National Broadcasting
Co.. has been made controller. He
joined NBC in 1951 as an internal auditor.
E-8 BOXOFFICE July 25. 1960

[NEWS AND VIEWS OF THE PRODUCTION CENTER
(Hollywood Office— Suite 219 at 6404 Hollywood Blvd., Ivan Spear, Western Manager J
'Desire in the Dust'
Baton Rouge Debut
HOLLYWOOD—The world premiere of
Associated Producers' "Desire in the
Dust," for 20th-Pox release, will be held
September 15 at Baton Rouge, La., where
the screenplay was lensed. Robert Lippert,
liaison between API and 20th, stars and
producer-director William Claxton will
attend the gala event, plus Mayor John
Christian and his official family and civic
and social leaders of the southern city.
The film stars Raymond Burr, Martha
Hyer and Joan Bennett.
Arrangements for the premiere were
made in a three-way conference between
Lippert, Charles Einfeld, 20th-Fox ad
chief, and Tom Mitchell, manager of the
Paramount Theatre in Baton Rouge.
"The Dark at the Top of the Stairs,"
Warner Bros, screen version of the William
Inge stage play, will launch the fall
season of the Radio City Music Hall with
a post-Labor Day world premiere engagement
at that theatre, it was announced by
Benjamin Kalmenson, executive vicepresident
of WB, and Russell V. Downing,
president of the Music Hall.
Robert Preston and Dorothy McGuire
topline the Technicolor film, with Eve
Arden, Angela Lansbui-y and Shirley
Knight in costarring roles. Michael Garrison
produced and Delbert Mann directed,
from a screenplay by HaiTiet Prank jr.
and Irving Ravetch.
Dakin Succeeds Bronson
HOLLYWOOD—Douglas Dakin, assistant
general manager and chief casting
director for Central Casting Corp. for the
past two years, was named general manager
to succeed Ai-thur Bronson, who died
last June 9, by Charles S. Boren, president.
'Scan Houston' Scripter
HOLLYWOOD—James Edward Grant,
who scripted Batjac's "The Alamo." has
been set to screenplay that company's
"General Sam Houston," to be filmed next
year with John Wayne starred.
Max Bercutt Leaves WB
HOLL'YWOOD—Max Bercutt,
assistant
to Warner Bros, executive vice-president,
has resigned, effective July 22, following
H years with the studio. Prior to his appointment
as Kalmenson's assistant, Bercutt
did promotion work.
i*^x:
AT 'SPARTACUS' SNEAK PREVIEW—The unique sneak preview of
Universal-International's "Spartacus" at the Paramount Theatre in Oakland,
Calif., drew 3,400 cash paying customers since the theatre had to close beforehand
to accommodate the roadshow. In attendance were Universal executives headed by
Milton Rackmil, president; Edward Muhl, vice-president in charge of production;
Henry H. "Hi" Martin, vice-president and general sales manager, and Lou Wasserman,
MCA executive, as well as stars of the film headed by Kirk Douglas and
Tony Curtis. Douglas and Curtis, flanked by Mrs. Douglas and Janet Leigh (Mrs.
Curtis), are welcomed by their fans and officially by Herman Kersken, Fox Oakland
city manager, in front of the theatre.
Maria Schell Contracted
For Lead in 'Unarmed'
HOLLYWOOD—Maria Schell has been
inked to star in "Unarmed in Paradise"
for Allied Artists. The film will be produced
by Stuart Millar from the best-selling
novel by Ellen Marsh anent a woman
in Paris and her love for a rootless,
alienated foreigner.
Miss Schell recently completed "Cimarron,"
costarring Glenn Ford at MGM. The
star, now in Munich, will soon topline
"The Mark" opposite Rod Steiger.
"Unarmed" is slated to go before the
cameras in Paris in color next spring.
Allen Reisner Purchases
'The Captain Must Die'
HOLLYWOOD—Screen rights to "The
Captain Must Die," Robert Colby tome,
have been purchased by director Allen
Reisner, who plans to produce and direct
the property as an independent deal.
The yarn treats with thi'ee veterans who
seek revenge for their former captain's
mistreatment of them during the war.
Change
Title
The Joyful Beggar (Ind.i to FRANCIS
OF ASSIST
Distributors Appoint
Will Rogers Chairmen
HOLLYWOOD—Maurice Goldstein. Allied
Artists sales manager, will serve with
Jim Velde as co-chairman of the national
distributors committee of the Will Rogers
Memorial Hospital fund drive.
In College Magazine's fifth annual college
campus poll. Marlon Brando and
Elizabeth Taylor were voted the most
popular stars in the country and Ti-oy
Donahue and Hope Holiday the most
promising new stars.
'Hell to Eternity' Tour
HOLLYWOOD — Ex-Marine hero Guy
Gabaldon. portrayed by Jeff Hunter in
Atlantic Pictures' "Hell to Eternity," left
for Jacksonville, N. C. on the first leg of
a national tour to exploit the Allied Artists
release in advance of its key city openings.
It's Dillman In, Tryon Out
HOLLYWOOD—Brad Dillman has been
set to replace Tom Tryon in "Sanctuaiy,"
Darryl F. Zanuck production for 20th-Fox.
Richard Zanuck will produce Robert
Thom's screenplay of the William Faulkner
novel.
BOXOFFICE July 25, 1960 W-1

. . . Academy
. . . Morton
liores
. .
. . . Dolores
. . David
. . Arthur
for
Studio Production Notes
Two Expansive Projects Set
For Chulack Productions
Two expansive projects are being mapped
out by producer William Chulack for his
newly organized independent company.
Chulack Productions. First to go is to be
"The Hearing." an original by the producer,
which deals with the violation of
medical ethics. He has it mapped for a
fall start for United Artists release.
"The Messiah." a Leon Gold screenplay
b.ised on an early American legend, is the
SL>cond and will probably follow early next
year.
'Moon Pilot' Sold to Disney;
Two Other Story Buys
Few but mighty is the trio of properties
that make up this weeks announcement of
story purchases. Topping the list is the
announcement that Walt Disney Productions
has bought film rights to "Moon
Pilot." Robert Buckner tome, and is currently
preparing it for feature production
on the company's 1960-61 program. A
science-fiction comedy w^hich originally
ran as a three-part series in the Satui'day
E-.ening Post, a scripter is now being set
and decision is being made whether Disney
will produce himself or assign the project
to another producer
Gruber. whose new
. . .
novel,
Author Frank
"Twenty Plus
Two." is due to be published shortly, will
produce the film version himself for Allied
Artists, which studio has just bought screen
rights for a reported S65.000. Gruber also
is scripting the yarn, aiming it as a highbudget
Ted Richmond has
feature . . . purchased the film rights to "Elephant
Hill," Lt. Col. J. H. Williams' novel, from
Harold Hecht. and plans to film it independently
following "Charlemagne." MGM
project on which he is currently working.
Richmond has feature commitments with
MGM and United Artists and decision has
not yet been made as to which one will
release the Burma-localed "Elephant Hill."
Four Top Film Musicmen
Receive Assignments
>
. . . Coincidentally,
Pianos began to tinkle loudly during the
week as four top film musicmen were
singled out to handle musical chores for
an equal number of important films. Franz
Waxman is doing the music for MGM's
Edmund Grainger production. "Cimarron"
Award winning Miklos Rozsa
has been signed by Samuel Bronston to
score "King of Kings." also an MGM release
. . . Max Steiner cleffs the music for
Delmer Daves' "Parrish" at Warner Bros.
Feldman has been set to
score "Something Wild." United Artists re-
1 ase being produced by George Justin .
Henry Mancini scores U-I's "The Great
Impostor."
Additionally, three writers got plum assignmei
s during the previous seven days
when Be;, .'^tarr was signed by producer
Robert Con:! to script "Try. Try Again"
for Columbia v'l.aso and Borden Chase
snagged similar on MGM's remake
of "Mutiny on the I'.ounty." which Aaron
Rosenberg produces
Joseph Hayes was set by producer Stuart
Millar to screenplay the upcoming Dick
Clark starrer. "The 'Voung Doctors." for
UA release . Lubin was the lone
director signed for the week. Hell meg
the upcoming Steve Reeves starrer. "Thief
of Bagdad." Titanus Production which Joe
L"vlne is handling.
James Mason Inked to Star
In Harris-Kubrick Film
Topping four casting announcements,
James Mason was set last week to star in
th3 Harris-Kubrick upcoming film. "Lolita,"
for which a title actress is still being
sought . Ladd goes back to work
for producer Robert Radnitz. under whose
nands he scored so well in "A Dog of
Flanders." He will star in "Misty of
Chincoteague." which is set to begin filming
August 15 off the coast of Virginia . . .
AIP has signed Vincent Price to star in
their color production of the Jules Verne
classic. "Master of the World." which starts
production September 7 with William
Witney directing. James H. Nicholson producing
and Richard Matheson scripting
Dorn leaves a top New York
stage berth to go into the feminine lead
in Samuel Puller's "Underworld, U.S.A."
for Columbia.
Joel Preston Appointed
Columbia Publicity Aide
HOLLYWOOD—Joel Preston has been
appointed Columbia Pictures assistant
studio publicity manager by John C. Flinn,
studio director of advertising and publicity.
Preston will be studio publicity manager
Bob Goodfried's top aide in an extensive
promotional program on behalf of
numerous upcoming releases.
Preston moves into his new position
immediately. He has been a member of
the Columbia studio publicity department
for the past four years.
New Charles Boyer Role
HOLLYWOOD—Charles Boyer has been
set for one of the three top roles in "Nine
Coaches Are Waiting," to be coproduced
by Mel Ferrer and Dorothy Kingsley.
CONGRATULATIONS—John
Cherborg.
lieutenant governor of Washington,
congratulates Mike Powers on
his assignment as manager for 201h-
Fdx in Seattle. Powers succeeds Mark
Sheridan, right, transferred to Denver.
Republic Gains Cited,
And More Are on Way
HOLLYWOOD—"Every two of our sound
stages under today's streamlined operations
do th? work of three a year ago," Republic
President Victor M. Carter said, as he
called for more producers to join those
already using th? expanded facilities of
the studio.
Carter appraised activities during his
one-year regime and was high in his accolades
for Vice-President Daniel J.
Bloomberg, who h? said streamlined production
and helped Republic to turn In
"r- cord six-month profits in all divisions
ani subsidiaries."
At leas.- three film producers are expected
to join the Republic licensees for
the 1960-61 season, according to Bloomberg,
who listed six independent units
which produce both feature and television
product on the lot. Among them, he listed
Mark VII which has a schedule of one
feature a year at Republic, starring President
Jack Webb, and for Warner Bros.
release.
Bonniker Productions, headed by Edward
J. Montaigne. Billy Friedberg and
Neil Simon, has "The Jewel" scheduled
for shooting during the winter, while producer
George Moskov is readying "Three
Blondes in His Life" under his Golden
Productions banner. He also plans a second
feature in September. Bloomberg revealed.
Frank Martin and Carl Edwards, partners
in MGC Productions, are producing
"Seven Mad Dogs " shooting within
the next two months, and have three other
films with completed scripts in preparation.
Screen Actors Voting
On Two Propositions
HOLLY WOOD—Ballots have been
mailed to members of the Screen Actors
Guild by members of the board of directors
for a referendum on the Cole merger plan
and the guild's proposal for merged negotiations
and administration of contracts in
the field of all television commercials and
entertainment programs on tape.
The ballot contains two propositions,
each calling for a "yes" or "no" vote. A
"yes" on both would approve the board's
proposal to AFTRA regarding contract
negotiations and administration and would
approve the board's action in rejecting the
Cole merger plan, a plan for organic merger
of SAG and AFTRA.
The SAG board stated that the Cole
plan is unworkable, and, among other
things would increase the dues of all guild
members. A SAG merger committee unanimously
recommended that the board reject
the proposal of merger with AFTRA on
the basis of the Cole merger plan and that
the board urge the guild membership to
ratify the board's action. The committee
proposed that SAG and AFTRA appoint a
joint committee on both coasts and in the
central region for joint action and negotiations.
Change
Title
The Star and the Cross iCol) to HAND
IN HAND.
W-2 BOXOFFICE :: July 25, 1960

Hollywood Reception
For Toho President
HOLLYWOOD—Masashi Shimizu, president
of Toho Films, Tokyo, and leading
Japanese producer - distributor - exhibitor,
was a guest of honor at a reception here
hosted by the Japanese consul Yukio
Hasumi at the Roosevelt Hotel.
Also honored at the consul's reception
were two of the Toho studio's stars, Kumi
Mizuno and Misao Kamijo, who are accompanying
Shimizu on his tour.
Toho is the largest motion picture producing
and distributing company in the
Orient, and its product is played in most
of th3 world's theatres. The company has
pro "uced a number of science-fiction pictuirs
which have played U.S. theatres, but
it also has made a number of films which
In.e won top honors at international
festivals.
Paul Butler Approached
For Arnall-Type Post
HOLLYWOOD—Out of the frying pan
and into the fire—that's what will
probably happen to Paul Butler, who resigned
as Democratic National Committee
chairman after the party's national convention
here. He was approached almost
immediately by a group of independent
producers, among them Dore Schary, with
the offer of a Job as public relations and
legislative representative for their motion
picture operations.
While the setup still is somewhat nebulous,
it is felt that Butler would function
in a capacity similar to that which the
Society of Independent Motion Picture
Producers had with Ellis Arnall, providing
Washington representation.
No definite agreements were made but
there was a definite arrangement made
to discuss it again, leaving the possibility
of sUch a deal still in the offing.
'Die!' to 30 Theatres
LOS ANGELES — Allied Artists has
booked "Pay or Die!" Ernest Borgnine-
Zohra Lampert starrer produced and directed
by Richard Wilson, to open in approximately
30 houses in this area August
3. Included are the Wiltern and Hawaii
theatres, eight Pacific drive-ins and four
San Diego theatres.
Israel Award for Elana
HOLLYWOOD—Elana Eden, femme star
of "The Story of Ruth," will receive the
Distinguished Artist award presented
annually by the State of Israel Bonds committee
to the screen personality who has
contributed most to the cause of promoting
understanding between the peoples of the
U. S. and Israel. The presentation will take
place July 31 at the Salute to Israel rally
in the Statler Hilton Hotel.
Goes on Excalibur Slate
HOLL'YWOOD—Arthur Pierce's original
screenplay, "The Frozen Continent," is
planned as the initial effort of Excalibur
Productions, a new independent company
formed by Pierce and actor-producer Robert
Clarke. American International is releasing
the team's "Beyond the Time
Barrier."
lip^ROUGHT into renewed, sharp focus
IID5 ^^ ^^^ unfortunate and untimely
death of Buddy Adler. 20th Century-
Fox studio's beloved chief, is the inexorable
inroad that independent production
has m a de upon
Hollywood's f i 1 m-
making. The reasons
for this ever-growing
swing toward decentralization
are varied
and have been reported
and analyzed
so often that repetition
is unnecessary.
They include tax
situations, television
rights, retreat from
Robert L. Lippert
the studio star system,
curtailment of
picture fabrication and several others.
Inevitable it was that Cinemania's railbirds
would immediately start conjecturing
anent a possible successor to Adler. (At
this writing no successor had been appointed.'
But the names brought forth by
the pundits were surprisingly few. Why?
There is a paucity of available executives
with the necessary background and experience
to step into the vacated spot.
Understandably, Jerry Wald was most
prominently mentioned as the logical heir
apparent. Wald, however, is so deeply enmeshed
in the gears of the independent
machine that it would require no small
amount of unmeshing before he could assume
the overall studio productional and
managerial stewardship. It was comparatively
recently that announcement was
made of the incorporation of Wald Enterprises,
which outfit will encompass all of
his planned activities—television, music
and book publishing—and, most Importantly,
the manufacture of motion pictures
for the theatrical screen, in which lastnamed
field Wald has covered himself with
no small amount of glory, profits and limelight.
Darryl F. Zanuck, Mervyn LeRoy, Dore
Schary and a dozen or more productional
prominents, who are abundantly qualified
as to talents and knowhow to step into
Adler's shoes, are comparably entrenched
in the independent field.
And not to be overlooked, in a review of
qualified, but probably-unavailable, nominees
for the berth, is Robert L. Lippert.
Here is a man with a vast and extraordinary
amount of past and current contact
with every division of the motion
picture business—production, exhibition
and distribution. It is from companies that
he has master-minded that 20th-Fox during
recent years has received all of its
moderately budgeted pictures, a steady flow
of product that has performed a substantial,
if sometimes-unsung, function in the
company's distribution operations. Initially,
the source of these "pictures at a price "
(as Lippert himself is wont to term them)
was Regal Films. Now it is Associated
Producers. Inc., with Lippert serving as
the liaison between API and Pox.
The diversification of appeal of forthcoming
API product is illustrated by a
gander at its planned program, including
"Freckles. " the widely read and well-loved
novel by Gene Stratton Porter; "The High-
Powered Rifle." a story of crime and law
enforcement in a big city; "Desire in the
Dust," Harold Whittington's poignant
story of love and tragedy in a small southern
city: "Walk Tall," in which the Shoshone
Indians and the white man fight
side by side for right; "The Secret of the
Purple Reefs," an outdoor romantic adventure
story to be filmed in the Caribbean:
"Squad Car," originally televised,
but now extended to feature length; and
John Pox jr.'s "The Little Shepherd of
Kingdom Come."
In other words, at a time when big
pictures with stratospheric budgets and
star-encrusted casts are often considered
the only production goal, Lippert is quietly
producing motion pictures for what he
considers the great majority of moviegoers.
His experience in exhibiting movies
h9s endowed him wath an astute knowledge
of showmen's needs and the public's demand
for motion pictures as entertainment,
not as educational, nor loftily soulsearching
presentations.
He is president of ElectroVision, which
owns and operates 36 theatres, as well as
several other enterprises, and he also retains
his interests in the Lippert Theatres
throughout Northern California and Oregon.
His energy and enterprise have spilled
over into other fields. In addition to his
motion picture activities, he is also an
industrialist and real estate tycoon, owning
hotels in Palm Springs and substantial
income properties in Los Angeles and
Riverside counties.
Lippert'3 start in the entertainment
world was early and inauspicious. He
passed out hand-bills for the local movie
house in Alameda, Calif., when he was
eight years old. But his goal was always
in his consciousness. Even on his wedding
day ihe was 17). when the sole community
capital of the young couple was
$2. he knew one day that he would be
successful, that he would be a millionaire.
Sitting in his office on the top floor of
his ovi'n building in the heart of the
Miracle Mile of Los Angeles' Wilshire Blvd.
he directs his enterprises stretching the
length of the state of California, and considers
the coming years in the motion
picture industry and how to build Hollywood
to greater influence.
So. don't sell this fellow Lippert short.
If available, he'd make a helluva man to
head up 20th-Pox or any other studio.
Just how these puerile paragraphs got
sidetracked to the subject of Lippert may
appear a bit inexplicable. They started out
to stress the paradoxicalness of a Hollywood
situation in which one of the film
capital's top jobs is open with but few
competent seekers, an exigency that one
would have difficulty in encountering in
any other community or trade in the
world.
BOXOFFICE July 25, 1960 W-3

—
—
—
—
— —
— —
——
—
—
. . Ralph
. . Seymour
. . . Jack
. . Natalie
. . The
f1
Terrace Joins LA's Top Echelon
While Weaker Offerings Sag
LOS ANGELES — Holdover business
maintained generally even margins locally
for the week, though few strong entries
were available to bolster grosses to the
higher points they need. "Elmer Gantry"
was hanging onto a handsome 265 per
cent, followed by "The Apartment" with
225. while the strongest entry was "Prom
the Terrace." which also racked up 225.
. .
lAveroge Is 100)
Beverly Conon The Bottle ot the Sexes (Cont'l).
5th wk 80
Corthoy Circle Con-Con {20m-Fox), 19th wk. 175
Chinese The Apartment (UA), 4th wk 225
Downtown Poromount Hideout in the Sun
(Monhotton); Love Islond (Monhotton) 90
Egypt.on
El Rcy—Oseor
Ben-Hur (MGM), 34th wk
Wilde (Four City Ent),
290
75
2nd wk.
Fine Arts The Captain's Table (20th-Fox).
3rd wk 75
Four Star And Quiet Flows the Don (UA),
3rd wk
Fox Wilshirc—The Story of Ruth (20th-Fox),
70
3rd wk 65
Howoit, Orpheum orxJ eight drive-ins The Lost
Days of Pompeii (UA); Sins of the Borgios (UA) 1 10
Hillstreet, Hollywood end eight drive-ins The
Bellboy (Poro); Tarzon the Magnificent
(Poro), 2nd wk 135
Hollywood Poromount Elmer Gentry (UA), 3rd
wk 265
Los Angeles, Wiltcrn—The Lost World (20th-
Ins,
Fox); Bobbikins (20th-Fox) 105
Loyolo, Vogue
Music Hon
From the Terrace (20th-Fox). . . .225
Back to the Wall (Ellis), 5th wk. . . 70
Pontoges
Pix—Portrait
Bells Are Ringing (MGM), 3rd wk. 145
in Block (U-l); S.O.S. Pacific
3rd 90
Worrier Hsilywood Search for Paradise
(Cineromo), 24th wk 75
"Gantry' Scores 175
In Spotty Denver
DENVER—Business here tended to divide
in sharply defined layers the past
week, with the "good" business very good
indeed, and with the "quiet" business exceedingly
quiet. Only "Pollyanna" stood
on middle ground, registering a good, but
not sensational. 125 at the Centre.
Aloddin Can-Cc 20th-Fox), 14th wk 175
Centre Pollyonn
Denhom— Ben-Hur .MGM), Uth wk 450
Denver The Rot Roee (Pora), 3rd wk 80
Esquire Corry On, Nurse (Governor), 9th wk. ...200
Orpheurr Bells Are Ringing
The Boy ond the Pirates
(MGM);
UA), 3rd wk 60
Poromouit E mer Gantry ;UA) 175
Towne Portrait In Block :U-I), 175
3rd wk
'Bellboy' Rings Up 200
In Seattle Opening
SEATTLE—"The Bellboy" rang the bell
at the Coliseum as it opened to a strong
first week, with 200 per cent. Another
opener. "Pollyanna." pulled 125 per cent in
its first week at the Fifth Avenue. "Can-
Can" wound up its third week at the Paramount
with 125. and "Ben-Hur" completed
FAST DEPENDABLE TRAILERS
Motion
Picture Service co.
f,(BRY HARSHI
PRiS
its 24th week at the Blue Mouse with 185
per cent.
Blue Mouse—Ben-Hur (MGM), 24t*l wk 185
Coliseum The Bell Boy (Poro) 200
Avenue Pollyonno iBV) 125
Fifth
Music Box Bells Are Ringing (MGM), 3rd wk... 85
Music Hall— Portrott in Block (U-l), 3rd wk 90
Poromount--Con-Con (20th-Fox), 3rd wk 125
Bouncy San Francisco
Is Topped by '13 Ghosts'
SAN FRANCISCO—With fun and gimmicks
the William Castle film "13 Ghosts"
at the Paramount was the only new offering
on the street and was jammed with an
audience of youngsters. The holdovers reported
better than average barometer
readings.
Fox— Pollyonno (BV); Mysteries of the Deep
(BV), 2nd wk 110
Golden Gate Portrait in Black (U-l); Too Soon
to Love (U-l), 3rd wk 100
Orpheum This Is Cineromo (Cineromo), reissue
3rd wk 275
Poromount— 13 Ghosts (Col) 300
Stage Doer The Subterraneans (MGM), 3rd wk. 225
St Francis Strongers When We Meet (Col),
3rd wk 125
United Artists—The Apartment (UA), 5th wk 150
Vogue Sunset Boulevord (Para), reissue, 3rd wk. 200
Worfield— Bells Are Ringing (MGM), 3rd wk 150
Warm Weather Dulls Edge
Of Portland Boxoflice
PORTLAND— "Ben-Hur" continued to be
a leader here w-ith a steady 250 per cent
in a 25th week at the Music Box Theatre.
Warm weather cut theatre attendance
somewhat.
Broodwoy— Bells Are Ringing (MGM), 3rd wk...l50
Fox— Pollyonno (BV) 1 35
Music Box— Ben-Hur (MGM), 25th wk 250
Orphsum Bottle in Outer Space (Col); 12 to the
Moon (Coll 125
Poramount—The Bellboy (Poro) 1 25
LOS ANGELES
^an Sonney and Bob Kronenberg have
sold the La Brea Theatre to a group
of Japanese theatre people who will show
first-run Japanese product, starting about
Mr. and Mrs. Jury have
August 15 . . .
given up the operation of the Marcal Theatre.
Hollywood, and Mark Hanson will
again operate the show house on an extended
run . . . Irv Levin and Harry Man-
.
dell of Atlantic Pictures have moved into
new offices at 8530 Wilshire Blvd., Beverly
Hills . . . Myer Stern, who has the American
International franchise in Omaha,
was a visitor here . Clark, western
division manager for United Artists,
made a tour of his territory . . . Howard
Herty is on the go beating the drums for
MGM's "Ben-Hur" Borde.
head man of Jem Film Distributors, Is
back from San Francisco.
Seen along Filmrow with their booking
books: Leo Molitar. American Theatre.
Newhall; Lloyd Katz. Nevada Theatre
Corp., Las Vegas; Mose Hernandez. Royle
Theatre. Guadalupe, and Earle Strebe.
Palm Springs.
A wonderful tribute was paid to Marty
Solomon of Allied Artists exchange, when
300 of his friends, associates and Pilmrowites.
helped him celebrate his 40th year
in the film business and also his birthday.
CORRECTION
In the Astral Film Distributors advertisement
for "The Prince of Peace"
which appeared in the July 11 BOX-
OFFICE the address was incorrectly
listed. The correct address is Astral
Film Distributors. 3238 Olive St., St.
Louis 3, l\Io. "The Prince of Peace." a
successful religious drama, is in Eastman
Color and has been revised and
re-edited for its current piaydates.
He received a radio and a generous check
Jacobs. National Screen Service,
is out of the hospital after his seventh
operation and happy to report that he i.s
able to see out of his affected eye.
Vicki Muchmore, daughter of Tom
Muchmore of the Park Theatre. Canoga
Park and the Plaza in Hawthorne, wa.s
married to David Maher. who manages the
Park Theatre now . Leo Molitars
visited Pennsville. N. J., to attend the
wedding of their son. Dr. David Molitar.
and will go on to Paris to visit another
son. Leo jr.. who is there as a teacher
with the Army . Schwartz of
Continental Pictures was married to Herman
Jacobs. Chicago attorney.
A son was bom to Arnold and Judith
Burk on Thursday il4i at the Cedars of
Lebanon Hospital. The father is executive
assistant to Robert F. Blumofe. vice-president
of west coast operations for United
Artists. The child, the couple's second son,
has been named David Martin Burk.
W. J. German Firm Scans
New Warehouse Plans
HOLLYWOOD—W. J. German Co. has
begun approving architects plans for a
new film warehouse here, expanding the
facilities of the company for storage and
sales of both high-speed black-and-white
and color emulsions now being increasingly
used throughout the industry.
William J. German, president of the
company w^hlch distributes Eastman Kodak
film stock, arrived here last week and
conferred with vice-president and California
general manager Edward O. Blackburn
on the plans. The plant Is to be
erected on a lot adjoining the present No.
2 German warehouse, with operations set
to start the first of the year.
Barjul and Parallel
In Franchise Compact
LOS ANGELES—Completion of a franchise
agreement between Barjul International
and Parallel Film Distributors for
the 11 western states was announced by
Barjul President Al Milton. The territories
include Los Angeles, San Francisco,
Seattle, Portland, Denver and Salt Lake.
The first combination from Barjul. according
to PFD sales manager Sam Nathanson,
will be "Attack of the Jungle Women" and
"Lust to Kill." to be follow-ed by "Yambao"
and "Live to Love."
HOLLYWOO D—George Stevens has
inked Mervin Houser as international director
of public relations for the Stevens
Co. to work with 20th-Pox on the worldwide
campaign for "The Greatest Story
Ever Told."
W-4 BOXOFFICE July 25. 1960

GEORGE
^
s:re ;v=vr r.^-' -r^^^^--"'
AMERICAN INTERNATIONAL presents
They said
she was
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as sin...
the naked
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Directed by Screenplay by Executive Producer
•
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doted by RICHARD BERNSTEIN- A VISCOUNT-TERRY MOORE PRODUCTION • AN AMERICAN INTERNATIONAL PICTURE
CONTACT YOUR Jlm£JlLCJjJl^
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L
FAVORITE FILMS
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SEATTLE 1, WASHINGTON
Main 4-6234
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LOS ANGELES 7, CALIFORNIA
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FRANCISCO 2, CALIFORNIA
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FRED C. PALOSKY
252 East First South
SALT LAKE CITY. UTAH

. . George
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SAN FRANCISCO
CtudenU and other young people are being
given the opportunity to see "Ben-
Hur" at prices within their range at the
Coi-onct Theatre, where four Friday morninij
performances have been scheduled
A Salute
Ben
to
Shiyen
and
BOXOFFICE
DISTRIBUTORS
of
POPCORN
"The Corn of Quality"
RAW CORN
Well Seasoned
Reody to Eot
DISTRIBUTORS
of
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VENDORS and WARMERS
KEENEY POPCORN VENDER
&
THE HOLLYWOOD SERVEMASTER
And Other Equipment
POPCORN
SPECIALTY INC.
W-6
3075-23rd
Street
San Francisco, California
Courtesy
& Service
CONGRATULATIONS
E. I. RUilN COMPANY
296 Golden .:tc Avenue
Son Francis . 1 , Collf.
. .
.
with admission at one dollar . William
Castle was in town for the opening of his
latest film. "13 Ghosts" at the Paramount
Theatre Nasser was up from
Hollywood, visiting with his brothers . . .
Xavier Jiminez sailed on the liner United
States for Europe recently.
Hal Honore, district manager of the Herbert
Rosener Co.. and Mrs. Honore have
moved into their new Sunset district ranch
house, which has a marine view.
Rites were held for Charles Woodward
Meighan, 70. who died in Las Vegas. One
of San Francisco's radio olcitimers. Meigh:»n
at one time managed a string of theatres
in Oregon and was president of the
National Motion Picture Producers Ass'n.
Shopping on the Row were R. W. Reese.
Lakeport Theatre. Lakeport. and Bob Patton.
Uptown. Sonora.
Palo Alto Varsity Opens
After $100,000 Updating
PALO ALTO. CALIF.—The Varsity Theatre.
456 University Ave., has been reopened
upon completion of a $100,000
renovation. The theatre was closed for a
month during the final phases of the remodeling.
The Varsity is a unit in the
United Artists Theatres circuit and is operated
by United California Theatres.
One major part of the renovation was
the removal of a large interior arch in
front of the theatre, w-hich enables the
screen to be moved back about 25 feet.
A n?w screen—the largest on the Peninsula—has
been installed. It is 54 feet wide,
and the seamless screen is curved so that
films in the Todd-AO process may be
shown.
New seats have been installed and to
provide more legroom the seating capacity
of the theatre has been reduced from 940
to 815.
Other changes range from a new Interior
ventilating system to new exterior paint.
20th-Fox Has Seven Films
Shooting Here and Abroad
HOLLYWOOD—Twentieth Century-Fox
currently has the largest simultaneous
shooting schedule in several years, with
seven major pictures before the cameras.
Three are being shot in Hollywood, two In
England and one each in France and Italy.
Studio product consists of "Go North,"
"Marriage-Go-Round" and "The Schnook."
Shooting in England are "The Millionairess"
and "Destruction Test." The Italian
production is "Esther and the King,"
while in France "The Big Gamble" is in
work.
Exhibitors Spend Holiday
Seeing New York Shows
SPRINGFIELD. MASS.—Isn't this just
like an exhibitor? Weekending recently in
New York, Charles Hurley, Phillips Theatre
manager, and Mrs. Hurley took In a
circus perfoiTTiance, "Ben-Hur" at Loew's
State and two Broadway shows!
'Cimarron' Premiere
Slaled in Oklahoma
HOLLYWOOD—Following huddles here
between producer Edmund Grainger and
Gov. J. Howard Edmundson of Oklahoma,
a festive world premiere of Grainger's
"Cimarron" has been scheduled for Oklahoma
City the third week in November.
A large group of filmland celebrities will
take part in the gala ceremonies, which
will receive full cooperation by the state.
Installs 35/70 Arc Lamps
CALGARY. ALTA.—The Uptown Theatre
has installed Strong 35 70 Special projection
arc lamps on Victoria X projectors for
the showing of 70mm productions.
CONGRATULATIONS
TO
BOXOFFICE
MOTION PICTURE
SERVICE CO.
Producors oi
"SHOWMANSHIP TRAILERS"
Gerald L. Karski and Associates
125 Hyde St., San Frdndsco 2, Calil.
CONGRATULATIONS
BEN
to
SHLYEN
And
THANKS TO OUR MANY
CUSTOMERS
for making possible our new locotion, offefing
t>etter and convenient service in ttie
Heort of Filmrow.
•
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•
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CALIFORNIA CONCESSION SUPPLY CO.
177 Golden Golc Av
Son Fronci
HEmlock 1-6490
2, Colif.
BOXOFFICE July 25. 1960
J

, made
I
I
for
'
rooms
! fall
. . . The
. . The
. . Helen
. . Mert
. .
Blueprints Complete
For Phoenix House
PHOENIX—Plans for the building of
the first motion picture house in this
metropolitan area in 17 years have been
drawn by Ray Parrlsh and a building
permit for $86,000 has been issued.
The site is on Scottsdale road between
Fifth avenue and Paradise Paseo, where
Harry L. Nace acquired a little more than
one acre a few months ago for $275,000.
The theatre will seat 886 persons, with
a new type "rocker" chair used for the
lounge seats. Two aisles will divide the
seating. The theatre floor will be inclined
to offer clear view of a giant curved screen,
25x50 feet, Nace said. Interior walls will
be faced with a new type of acoustic tile
from glass wool.
Th:re will be an ample foyer, with space
the usual refreshment counter. Restwill
be at one side of the foyer. On
the other a stair will lead to the executive
office and the projection room.
The building schedule calls for an early
opening. Ample parking is provided
in the rear and at the side of the building.
BEST WISHES
Complete Theatre Equipment
168 Golden Gate Avenue
SAN FRANCISCO, CALIFORNIA
BiSl WISHES
DAYCO
ELECTRONICS. INC..
309-311 TURK STREET
SAN FRANCISCO, CALIFORNIA
Telephone: PRospect 5-0311
T/ie Largest Independent Theatre
Service Organization on the
West Coast
The last new motion picture theatre
built in this area was the Palms on North
Central, Phoenix, which was opened in
1943. The small Vista was opened downtown
at about the same time, but this
was merely a remodeled store room.
Nace operates the present Kiva Theatre,
15 East Main, Scottsdale. What disposition
he will make of that property has not been
decided, he said.
DENVER
prank Aydelotte, Aggies Theatre, Fort Collins,
was a delegate to the Democratic
National Convention in Los Angeles .
John George, State Theatre, Rapid City,
S. D., attended the Shrine convention in
Denver . . . Mrs. Edna Lewis, Peerless
Theatre, Holyoke, traveled to Florida for
an Eastern Star conclave.
Owen Anderson has closed the Palm,
Bayard. Neb. . Campbell has
taken over the operation of the Roxy,
Trenton, Neb., from former owner Lloyd
Taylor . Civic, Hay Springs, Neb.,
has closed its doors . Martin, who
operates the Dakota Theatre, Sturgis, S. D.,
has taken over the operation of the Flame
Theatre in nearby Deadwood, S. D.
Herschel Wheeler, Pace, Gordon, Neb., is
back on the job again after having been
hospitalized . . . J. K. Powell, Cliff Theatre,
W-ray, and Dr. P. E. Rider, Chateau,
Wauneta, Neb., were setting bookings
around the Row.
The Denver Theatre held a premiere
sneak showing of "For the Love of Mike."
The picture was produced by Frank H.
Ricketson jr. Ricketson was the former
president of Fox Intermountain Theatres
Centre held an interesting contest
in connection with "Ice Palace." Letters
of the title were embedded in huge
cakes of ice which were placed in front
of the theatre. Prizes were awarded persons
guessing length of time necessary for
ice to melt.
Both Odeon and FPC Are
Entering Bowling Field
TORONTO—Both Famous Players Canadian
Corp. and Odeon Theatres have
made definite arrangements to enter the
bowling field, effective September 1.
The Odeon project is being set up in a
new building at nearby Newmarket, where
the 16-lane operation will be managed
by Chris Holmes who is also manager of
the Odeon Roxy at Newmarket.
Famous Players has organized a bowling
division under the direction of Ted
Smith, who previously managed the Parkdale
Theatre here, and its first alleys will
be opened in Toronto.
Exhibitor Takes New Post
HOLYOKE. MASS.—John H. Havens has
left the Theatre Managers Corp. of Springfield
to join the staff of Civic Club Concerts
of New York as New England representative
and promotional supervisor. He
will retain his home here.
Raye and Montgomery
Visit in Great Falls
GREAT FALLS. MONT.—Two motion
picture personalities, Martha Raye and
George Montgomery, were here recently.
Miss Raye began her career here as a
child singer of 6 at the Liberty Theatre.
She was in town two days to see her
grandmother, Mrs. J. Kleinhans, who has
been ill, and two uncles, Fred and Edward
Kleinhans.
Born in Brady, Mont., as George Letz,
Montgomery was graduated from the Great
Falls High School in 1936. He plans to film
a picture later this summer, and was in
town to pick up some props and part of a
wardrobe. He also visited the bison range
at Moiese, the soapbox derby at Lewistown
and the Conrad State High School rodeo.
(A^edt
lAJidheA
FOR
MANY MORE
YEARS OF
SUCCESS
TO
BEN SHLYEN
AND
BOXOFFICE
TELENEWS
THEATRE
SAN FRANCISCO
ij BOXOFnCE July 25, 1960 W-7

I
. . Nancy
SEATTLE
Thursday (28) Ls to be the big day for
Filmrow. That is when the annual
Filmrow golf tournament will be held at
the Rainier Golf and Country Club, followed
by dinner and an evening of fun.
During the evening, door and golf prizes
for the ladies' and men's divisions will be
awarded. A game session with the theme
of "Las Vegas Nite" will follow.
Bob Woelfl, Bay area manager for National
Theatre Supply, visited the Seattle
exchange July 12-15. Woelfl also has
charge of the Pacific Northwest for the
Also in town for a visit with
film . . .
local representatives was C. A. Hill, 20th-
Fox manager of exchanges, from New-
York.
Bill Williams, 20th-Fox sales manager
from Dallas, was here visiting the local exchange
. . . National Seattle Supply have
recently made installations of furnishings
in several motels . . . Filmrow visitors include
Sam Walyer, Selah; Jerry Divls,
AMERICAN THEA. SPLY. CO.. Seattle. Wish.
JOHN P. FILBERT CO.. Los Anoeles. C»l.
PEMBREX THEA. SPLY. CORP.. Los Anodes. Cal.
WESTERN THEA. EQPT. CO.. San Francisco. Gal.
WESTERN SERVICE 4 SUPPLY, INC. Dfnvef, Colo.
HURLEY SCREEN COMPANY, INC.
96-17 Northern Blvd. Corona 68, N. Y,
CONGRATULATIONS
^J&SienQi^Jieddi
Rio. Brewster, and Jack Bradford. Viewdale.
Wenatchee.
Harold Hardin,
Recent Paramount vacationers included
salesmen John Kent and eastern Washington's
Jim French . . .
United Artists office manager, is away on
vacation . . . Also on vacation is Barbara
Somes, secretary at Evergreen, who is touring
New- Mexico, Las Vegas and California.
Global Productions
Formed in Florida
Walter G. Preddey and Robert 0. Bemis
"Everything for the Theatre"
MIAMI—Plans have been announced by
Mrs. Phillip Evans for the operation of an
independent motion picture company in
Florida, to be known as Global Productions,
w-ith headquarters here.
Mrs. Evans, w-ho is president, said that
Global Productions is one of the first independent
motion picture operations in
this state to be staffed entirely by qualified
Hollyw-ood personnel now residing in
Florida.
Pictures scheduled for production include
"The Ages of the Crocodile," a horror
story set in the authentic atmosphere of a
Seminole Indian village, and "The Face,"
a mystery-thriller set in the Everglades
and featuring a battle between a swamp
buggy and a helicopter.
"Scheduled for fall shooting," said Mrs.
Evans, "is 'Blue Sky,' the life story of
James W. Elliott, the Horatio Alger of the
'twenties.' Beautifully told in full color
and heretofore unpublished melodies of the
era written by Marie Grever. composer of
ten Hit Parade winners, the screen story
is being prepared by Mark Hanna."
Bobby Darin's First Film
Will Be 'Come September'
HOLLYWOOD—Bobby Darin, one of the
most talked-about young entertainers, has
been signed to make his feature-movie
debut in "Come September." Universal-
International film toplining Rock Hudson
and Gina Lollobrigida.
Darin will play the young romantic partner
of Sandra Dee in the romantic comedy
which will be shot on Italian location next
fall, under the direction of Robert Mulligan.
Robert Arthur will produce.
With seven major productions starting
in July Allied Artists has the largest number
of new films to go before the cameras
in one month of any motion picture
company.
187 Golden Gate Avenue—San Francisco 2, California
PORTLAND
Ceveral United Theatres lAl Forman)
drive-ins adopted a first-run policy
hcrz for the w-eek. The Sandy and 104
drive-ins played "The Bellboy" doubled
with "Tarzan the Magnificent" day-anddate
with the Paramount indoor house,
while the Family and 82nd St. gave a firstrun
playdatc to "House of Usher" and
"Cry After Midnight."
Katharine Marshall, Music Box Theatre,
was back in her office after a successful
bout with pneumonia . Welch
has returned to her duties after a vacation
in San Francisco and Los Angeles.
Bush Garden, $200,000 Japanese restaurant
which opened here last week, features
telephones in special "tatami rooms"—individual
dining rooms for patrons. Diners
are invited to make movie reservations
"Can-Can" and "Ben-Hur" particularly)
as well as to call friends. Bush Garden Is
the second of three such restaurants in
the Seko circuit, a Seattle firm. The third
restaurant is under construction in San
Francisco. The restaurant features miniature
interior gardens complete with shrines,
waterfalls and an unusual lounge—the
33-foot bar cuts through the center of the
room and bartenders serve patrons seated
at tables on each side. There are 23 tatami
rooms including a large room dedicated
to Portland's sister city in Japan, Sapporo,
Showing of 'The Nude Set'
Creates Ad Problems
LOS ANGELES — Advertising problems
are cropping up for the Monica Theatre's
local presentation of the French film,
"The Nude Set," which opened at the art
house last Friday (15).
After initial changes in the ads placed
in downtown daily newspapers were accepted
by the theatre's management, they
were told the word "nude" was unacceptable.
Since that is one of the w-ords in the
film title it presents an unusually big
problem. Consequently, the theatre decided
to switch the major ad campaign
from ncwsoapers lo radio spots on which
they can keev the "Nude Set" title, while
changing it to "The Undressed Set" in the
four paper ads that were still to rim.
Ad changes insisted by the local papers
included painting a blouse on a bare back
figure in the ad, enlarging a bikini, taking
out the word "frolic" from a line that
read, "a frolic for mature minds with
young hearts," changing the word "sex"
to "love" in the line, "w-hen sex takes a
holiday, it goes to Paris," and a line
change from "when they were bad they
were great" to "they were as lovely as
they were great." This last line was completely
deleted.
John Gavin Set to Costar
HOLLYWOOD—John Gavin has been
set to costar with Susan Hayward in "Back
Street." classic Fannie Hurst story to be
produced for Universal-International by
Ross Hunter.
Gavin, w-ho recently completed a starring
role in Bryna Productions' "Spartacus."
will play the romantic lead opposite
Miss Hayward in "Back Street." which is
slated to roll late this summer.
W-8
BOXOFFICE July 25, 1960 ij
"J

I
Loop
'
holdovers
I
I
Polace—Can-Can
I
'
State
i
'
Woods—
(
Most
I
'
KANSAS
'
nations
;
Rat
'
'
played
]
Riverside
I day-and-date
I
Dracula"
i
I
I
erally
I
tion
j
I
I
I Paramount—The
I
Roxy—
j
I
I
Curtis
llbii;
—
—
— ——
"
I'Terrace' Scores 215
In Loop Unveiling
CHICAGO— It was an excellent week for
business, for both newcomers and
holdovers. •'Prom the Terrace" was a strong
entry at ths Oriental: "Murder, Inc.
open'^d nicely at the Chicago, and the preopening
campaign which preceded "Belles
and Ballet" at the World Playhouse was
not in vain. "Portrait in Black" in its
fifth week was keeping the Roosevelt very
much in the black. Grosses for long-time
generally showed above average
drawing power.
wk
,
I
(Average Is 100)
Carnegie The Mon Upstairs (Kingsley) 160
Chicago Murder, Inc. (20th-Fox) 200
Cinesfage Poy or Die (AA), 2nd wk 185
Esquire I'm All Right, Jock (Col), 3rd I 80
Monroe Prisoner of the Volgo (Para); In the
Wake Stranger (Para) 170
Oriental From the Terrace (20th-Fox) 215
(20th-Fox), 14th wk 210
Roosevelt Portrait in Black (U-l), 5th 210
wk
Bells Are Ringing (MGM), 4th Lake
wk. . .210
Surf— Carry On, Nurse (Governor), 8th wk 140
Todd Bcn-Hur (MGM), 30th wk 220
The Aportment (UA), 6th wk...210
United Artists
,
Psycho (Para), 5fh wk 215
World Ployhouse Belles and Ballet 195
(SR)
Holdovers Maintain
Pace in Kansas City
CITY—Holdover fare was offered
at most of the indoor first-run sithere,
the exceptions being "The
Race," which scored a fine 280 at the
Paramount, and an AIP combo "Why Must
I Die?" and "Jailbreakers," which registered
110 at the Isis. However, "Why Must
I Die?" coupled with "I Want to Live!"
to good returns at the Crest and
drive-ins. A multiple drive-in
showing of "Brides of
and "The Leech Woman" with
"The Pm-ple Mask" as a bonus feature did
about 150 per cent business. Drive-ins gen-
[
I
]
1
are reporting business a little ahead
of last year despite the ruinous construcstrike
just settled here.
Brookside Con-Can (20th-Fox), 5th wk 375
Capri Ben-Hur (MGM), 25th wk 1 75
Fairway Carry On, Nurse (Governor), 2nd
Grenada Portrait Block (U-l), to Be
Loved (U-l) 155
Isis—Why Must I Die? (AIP); Jailbreakers (AIP). .110
1 Kimo Jazz on o Summer's Day (Union), 3rd wk. 100
Midland Bells Are Ringing (MGM), 3rd wk 100
Missouri The Last Days of Pompeii (UA); 12
Hours to Kill (20th-Fox), 2nd wk 85
Rot Race (Para) 280
Plaza The Apartment (UA), 3rd wk 300
Portrait in Block (U-l), 3rd wk 100
Uptown The Story of Ruth (20th-Fox), 3rd wk. 135
Grosses Are Satisfactory
In Indianapolis Houses
INDIANAPOLIS — "Portrait in Black"
was the leading new boxoffice attraction
here in a generally good week. "Pollyanna"
also started well. "Ben-Hur." "The Apartment"
and "The Bellboy," all holdovers,
were continuing to do a nice business.
Cinema
Hidden Homicide (Rep-SR); Hideout
Sun (SR) in the 90
Pollyonna (BV) Circle
Esquire A Lesson in Love (Janus)
1 35
100
Indiana The Bellboy (Para); Hoppity Goes to
Town (Para), reissue, 2nd wk 115
Keith's— Portrait in Black (U-l) 200
Loews The Apartment (UA), 3rd wk 100
Ben-Hur (MGM), 21st wk 165
Lyric
All-Star Scenes in Film
CHICAGO—Background shots for Tony
Curtis' "6th Man," will be taken at Soldiers
Field on the evening of the football allj
star game August 26. According to present
plans, a technical crew and possibly Tony
will be here for the special shots.
Fred Magel Is Promoted
To Chicago UFS Post
KANSAS CITY—Appointment of Fred
E. Magel as assistant resident vice-president
in the Chicago
office of United Film
Service, Inc., was announced
here at the
company's homeoffice.
Magel has been
associated with the
company for the past
.seven years, during
which he has won
numerous top producer
awards. For
the last three years
he has been division
Fred Magel
manager in charge
of sales in Ohio and Pennsylvania.
Large Circular Lobby
Marks Old Orchard
CHICAGO—The Old Orchard Theatre
in suburban Skokie, scheduled to open
Labor Day, will have a seating capacity
of 1,700, and parking facilities for 900
cars.
The decor is designed around a white
interior. The exterior will be brick with a
rough-hewn wood trim. A 60-foot circular
lobby will contain a sunken rock garden
and patio coffee lounge. The theatre will
be among the first constructions in this
area to have a gas-fired circulating air
heating system.
The cost will reach $1,500,000. Raymond
Marks and Martin Rosenfield, who are
constructing the Old Orchard, operate
three drive-ins and two bowling alleys.
Si Greiver has been appointed to handle
the booking for the new Oasis Theatre to
be operated under the Oscar Brotman
management. The new house is expected
to be ready for a fall opening.
Morry Relder Needs
18 Pints of Blood
Kansas City—Morry Relder came
back to Kansas City Wednesday (20)
by train and was taken immediately to
Menorah Hospital where he will be for
some time. No visitors will be allowed
for at least a week, possibly longer.
Meanwhile, Filmrow friends who would
like "to do something" for the Relders
have a golden opportunity—Morry
owes the blood bank of Blythe, Calif.,
18 pints. An arrangement has been set
up whereby donors can give through
the Community Blood Bank, 4040 Main
St. here and specify they are giving
on behalf of Maurice Relder. Appointments
can be arranged by calling Plaza
3-4040 or by getting in touch with Ab
Sher at Exhibitors Film Delivery.
Relder is under treatment for severe
injuries sustained several weeks ago in
a highway collision near Blythe, Calif.,
while he was driving home from the
west coast.
Chicago Bond Issue
May Save Garrick
CHICAGO—A proposal that the city
issue
$4 million in general obligation bonds
to save the Garrick Theatre building has
been presented to Mayor Richard Daley.
General obligation bonds are retired
through property taxes. Under the proposal,
made at a meeting of a special committee
named by the mayor, the Garrick would
be acquired and rehabilitated by a nonprofit
corporation. Thus far the mayor has
said that th? wording of the statutes creating
the Chicago Public Buildings commission
prohibits that body from acquiring
the structure, regarded as a Chicago
landmark. State legislation would be required
to set up a nonprofit corporation to
acquire the building.
Daley said that if that idea were followed
he would ask the owners. Balaban
& Katz Corp., to cooperate in the plan by
holding off wrecking of the building until
the corporation could be formed.
Citing that the bond issue method is
similar to that used by New York City to
acquire and rehabilitate Carnegie Hall.
Daley added, "We should start to look toward
retention of famous landmarks
around the country as a mark of our civilization.
This (the Garrick i displays Chicago's
contribution to skyscrapers and the
Louis Sullivan era of architecture. This
was the first skyscraper—along with others."
MPA Patio Party Proves
A Memorable Evening
KANSAS CITY — A highlight of the
year's social activities of the Motion Picture
Ass'n of Greater Kansas City came
Saturday night tl6) with the 1960 edition
of the Blue Hills Country Club Patio Party
which was attended by 84 guests.
Three banquet style tables extended
north-south across the north end of the
patio seating 28 guests at each and were
decorated with hurricane lamps with pink
candles. The tables were set with pink
and gray china.
After guests served themselves from an
enormous buffet spread of delicacies, there
was listening and dancing to the music of
Tommy Reed's rhythmic combo, featuring
both old and new numbers.
Birthday greetings were sung to Doug
Lightner, Commonwealth general manager,
who was celebrating his (unspecified)
birthday.
Two door prizes were bestowed—a console
AM-FM radio which went to Ralph
Amacher. UA manager, and a table model
radio which was won by N. B. "Cress"
Cresswell, UTO executive secretary.
MPA President Abbott Sher was lavish
in his appreciation of the efforts of Darrel
Presnell and the entertainment committee
in their fine staging of the event.
'Belles' Bow in Chicago
CHICAGO—The American premiere of
"Belles and Ballet" at the World Playhouse
July 20 was said to be the first
foreign film to make its U. S. bow here in
30 years. Walter Bibo handles national
distribution.
BOXOFFICE July 25, 1960 C-1

. -DRINK
. . Plans
. . The
ST .
LOUIS
f^harges of "possession of obscene matter
with intent to show or advertise to
minors," issued against Eric Ten, operator
of the Ivanhoe Art Theatre, 3239 Ivanhoe
Ave., were dismissed at a hearing. A second
charge was continued until September 1.
In the meantime the theatre will remain
closed. Ten is not expected to return to the
city until the September hearing.
More than 3.000 attended the preview
showing of "From the Terrace" at the Fox
Theatre. Filmrow was among the 1.000
invited to attend the showing which followed
"Ice Palace." There from out of
town were Roe Carney. RoUa. and Mr. and
Mrs. Glenn Monroe, Fulton. "From the
Terrace" was booked at the Ambassador.
Harry H. Haas, manager at Paramount,
Try Us Next Time
1327 S. Wobaih, CHICAGO
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DISPENSERS
Select Drink Inc.
4210 W. Florissant Ave.
Si. Louis IS, Mo. Everqrrcn S-S93S
Carpets-Door Mats
Complcl« Installation Service— Frco Estimates
R. D. MANN CARPET CO.
924-926 WyanJott*, VI. 2-1171, Kansas City, Mo.
1S17-21 Olive St., Garfield 1-2626, St. Louis, Mo.
G 2 ycors for $5 D
THEATRE
STREET ADDRESS
TOWN
NAME
sefi€f/ne
returned from a two-weei: vacation in
California, which was his home before
moving to St. Louis. Wednesday he flew
to Dallas for meetings connected with the
promotion of "Psycho."
Home since February because of illness,
Catherine Church, from Paramount, is
slowly improving . are under way
for an extensive tiein between the children's
TV-favorite, Captain H (Harry
Fender" on Channel 11 and the screening
of 20th-Fox's "The Lost World." Fender
will play host for the July 29 showing and
also promote the film from in front of
the television cameras.
Seen on Filmrow was John Dugan, salesman
for Columbia in Des Moines, who also
. . Also
does the booking and buying for the Killarney
Drive-In in Aixadia, Mo. .
in town were Bernard Temborius, Lebanon.
111.: Lindy Mitchum. Midway Drive-
In. New Madrid, Mo., and Herman Tanner,
Vandalia and Pana, 111.
Mrs. Thomas Dooley, mother of the
famous doctor whose Medico project now
covers 17 hospitals in 12 nations, was interviewed
over three St. Louis radio stations,
KMOX. KXOK and WIL, in connection
with the recent sale of her son's
three books to 20th-Fox . new officers
of WOMPI met Wednesday and began
appointing permanent committee members.
The September convention in Toronto
was discussed and several members announced
plans to attend during their
vacation.
Boosts Snack Bar Sales
HELENA. MONT.—Customers attending
the Sky-Hi Drive-In Wednesday and
Thursday were invited to come to the
snack bar and purchase an envelope for
95 cents guaranteed to contain $1, $2 or $5.
Some envelopes contained a $5 bill. Only
one envelope was sold to a customer. The
operators of the drive-in theatre said there
were no gimmicks and no obligation, that
they just wanted to see the customers'
smiling faces.
1 yeor for $3 3 yeors for $7
D Remittance Enclosed Li Send Invoice
ZONE
STATE..
POSITION
THE NATIONAL FILM WEEKLY 52 issues a year
^piBliii
825 Von Brunt Blvd., Konsos City 24, Mo.
$100,000 Rogers Goal
In Cleveland Section
CLEVELAND—Ray Schmertz,
20th-Pox
manager and distributor chairman, announced
the Will Rogers Memorial Hospital
drive goal in the northern Ohio district
this year would be $100,000, almost four
times the amount collected last year.
Presiding at a meeting of television and
radio executives and exchange managers
and salesmen, he proposed several new
collection approaches. One will be the appointment
of a special gift committee to
solicit pledges from executives in all
branches of the entertainment field. Including
stage, screen, T'V and radio. Donors
of $200 or more will receive a Will
Rogers statuette with their name inscribed
on it. Another suggested approach
is to hold memorial drives for deceased exhibitors
who had contributed to the community
welfare.
Theatre collections will not take place
on an established date, but will be timed
to correspond to a top picture booking
when better than average theatre attendance
is anticipated.
The television and radio representatives
present at the meeting agreed to give the
drive full cooperation.
Evansville Council Women
Study Film Exhibition
EVANSVILLE, IND. — "Problems of the
Motion Picture Theatre Manager" was the
theme of a recent discussion meeting of
the United Council of Church Women,
which has been studying various phases
1
of the film industry and the current crop
of pictures.
The theatre manager's point of view was
presented to the council by Richard
Lochry,
',
president of Allied Theatre Owners
of Indiana and regional president of .
the Allied States Assn of Motion Picture
Exhibitors. Lochry also is owner of
the Arlington Theatre in Indianapolis.
Special guests were members of the Parent-Teacher
Ass'n.
The council is sponsoring two summer
series of motion pictures for children. One
series is being shown at the Ross Theatre
and the other one at the Franklin Theatre.
Ralph Holton in Charge
Of Elwood, Ind., Houses
ELWOOD, IND.—Ralph T. Holton recently
took over management of the Elwood
theatres, succeeding James Cannon,
who had been acting as temporary manager.
Cannon remains with the theatres
as a projectionist.
Holton came here from New Albany.
where he had been managing a theatre.
He is married and has two children, a
daughter, who is attending Indiana University,
and a son at Wisconsin U.
THEJfffRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, IN
"Everything for the Theatre"
C-2
BOXOFTICE July 25, 1960

j
^TE^^ _
They said
she was
guilty
as sin...
the naked
shameful
life of a
"GOOD
TIME
GIRL"
DCDT Cpppn ?'!*'^'!'!..''*_ ._.. ?y?'i''''i>^'.
Executive Producer
leo-siatringULIA I I l\LLU
•
ROY DEL RUTH GEORGEWATERS and RICHARD BERNSTEIN RICHARD B. DUCKEH
IPtoduced by RICHARD BERNSTEIN- A VISCOUNT-TERRY MOORE PRODUCTION AN AMERICAN-INTERNATIONAL PICTURE
CONTACT YOUR yimanlaoM,
fnte/maiionaL EXCHANGE
CAPITOL FILM CO.
MAX ROTH
1301 So. Wobosh Avenue
CHICAGO S, ILLINOIS
REALART PICTURES
TOM GOODMAN
441 No. Illinois Street
INDIANAPOLIS 4, INDIANA
AMERICAN INT'L PICTURES
OF KANSAS CITY
EARL DYSON
215 West 18th Street
KANSAS CITY 8, MISSOURI
HArrison 1-2324
REALART PICTURES
GEORGE PHILLIPS—HERMAN GORELICK
3206 Olive Street
ST. LOUIS 3, MISSOURI

Norman
. . Also
had
KANSAS CITY
Qarrie Williams of the 20th-Fox inspection
room is taking her vacation so
she can be free to enjoy a visit with her
daughter and family who have just recently
returned from Germany. Carrie's
A Sincere Salute
From
One Old Timer
to Another
Heartiest Congratulations
son-in-law is with an aiicraft firm which
builds planes for the U. S. Air Force and
his work has kept him in Germany for
some time. Now they have been transferred
back to the States, and Carrie has hopes of
seeing them more often, even though they
will live on the east coast . at Fox,
salesman Johnny Wangberg with wife
Maude and daughter Lorraine, were visitinR
with Johnny's mother in Omaha. Bob
Scott. Fox shipper, was bracing himself
for a two-week sojourn at that famous
Minnesota resort—Camp Ripley, with the
National Guard. He was considering packing
some long Johns after hearing from
Norman Franseen of Exhibitors Film Delivery
i
that he i
"nearly
frozen" just a couple of weeks ago at a
fishing lake not far from Ripley.
The home of Doc and Mrs. Cook in
Maryville was one of the most popular
land populated! places in north Missouri
Sunday afternoon il7) when open house
was held there so that the many friends
of Cook could meet son Jack's bride, the
former Georgiann Hamilton of Boonville
Shreve Theatre Supply
217 West 18th Kansas City, Mo.
HA 1-7849
HUMDINGER SPEAKERS $3.95 each
HEAVY DUTY SPEAKER MECHANISM $1.95
MISSOURI THEATRE SUPPLY
lis Wesf ISfh Kansos City 8, Mo.
Baltimore 1-3070
Congratulations

}
KANSAS
I
I
Team
! Burners
I
Joe's
; Pin
j
1
iniscent
j
readily
I
I
started
! buying
!'
the
'
1,032,
;
held
j
. . Also
!
a theatreman himself and is well acquainted
with the problems of the industry. Carpenter
has proved himself to be a staunch
friend of exhibitors and is richly deserving
of all-out support, the bulletin says.
[Along with biographical notes on the two
men, the bulletin reminds UTO members
that the primaries are August 2 and urges
these same members not to let their votes
be lost through failure to get to the polls.
Many vaudeville and longtime film fans
around town received a sharp kick in the
nostalgia with the news that the Tower
(originally Pantagesi Theatre was coming
down, along with its sister building, the
Esquire Theatre—both to make room for
new car parking facilities. The Tower was
one of the first public buildings in Kansas
City to offer "refrigerated, washed" air
to its patrons in the heat of July and
August. And when they said "refrigerated"
they weren't kidding! The first year
the unit went in, patrons were seen coming
out with a slightly bluish tinge remof
frostbite and goosebumps
noticeable at five yards . . . Another
old theatre building met with final
mishap early Thursday morning (21)
when the Auditoriiun at 9th and Locust,
unused for many years as a theatre,
burned. The fire is believed to have been
by vagrants who may have been
taking shelter in the building.
Kansas exhibitors in town booking and
in recent weeks have been Chet
Borg, Ft. Scott; L. V. Kemp, Newton, William
Bancroft, Ottawa; Mr. and Mrs.
Charles Crocker, Ulysses; Paul Rickstts and
sons of Ness City; Jay Wooten and Dennis
Montee of Hutchinson and Chet Hylton of
Long Theatres, Ottawa . in town
was Bob Walters, Joplin manager for Commonwealth
Theatres.
BOWLING
CITY—After seven weeks of
summer league competition, the Filmrow
bowling teams line up this way:
Wan Last Teom Won Last
Vic's Tavern 20 8 Sputn(ks 14 14
19 9 Mission Bells .9 19
Flood 18 10 5 It's 8 20
Room
Splinters ..17 11 Awkward Squad.. 7 21
A new team hi- 10 was rolled recently by
Sputniks with a single game score of
bettering the previous mark of 1,003
by the Burners. Joe's Flood Room has
hi-30 with 2,826. Chick Juiliano now holds
men's hi-30 with 645.
Big 'Spartacus' Campaign
CHICAGO—The "Spartacus" opening at
the McVickers Theatre October 13 is being
promoted under the general direction of
Jeff Livingstone, national coordinator.
CONGRATULATIONS
to
BEN SHLYEN
and
BOXOFFICE
Hayti, Mo., Theatre Is
Destroyed by Night Fire
HAYTI. MO.—A fire of undetermined
origin destroyed the Missouri Theatre late
Friday night (15). Firemen fought the
blaze for nearly five hours.
Damage was estimated at $25,000, according
to the theatre owner, Edwin Ray.
He said the building was partially insured.
Hundreds of spectators, aroused from
their beds, watched firemen from Hayti
and Caruthersville fight the fire which
they brought under control at 4 a.m.
Two adjoining buildings were also damaged,
said Hayti Fire Chief Elmer Lewis.
The fire was the second major one here
in the past three months.
Illinois Theatre Moves
PITTSFIELD, ILL.—The Clark Theatre
reopened in its new location in the Zoe
Theatre building on North Madison street,
after being closed two weeks for the moveover.
The Clark Theatre building was purchased
for remodeling by the John Green
Stores.
REPLACEMENT PARTS for the following
DRIVE-IN SPEAKERS
MOTIOGRAPH . . SIMPLEX . . . . RCA
DRIVE-IN THEATRE MFG. CO.
All Parts Shipped at Once
Shreve Theatre Supply Co.
217 West 18th HA 1-7849 Kansas City, Mo.
U. T. O. Wishes You 40 More Years
United Theatre Owners of
W. L. "Woody" Barritt, Pres.
Richard Orear, Treos.
the Heart of America
Fred C. Souttar, Vice-Pres.
Glen W. Dickinson, Jr., Sec.
Directors . . . Beverly Miller, M. B. Smith, Joy Wooten, Richard Durwood, Glen
Cooper, J. Leo Hayob, Elmer Bills, L J. Kimbriel, Harley Fryer, Paul Ricketts,
Abbott Sher, 0. F. Sullivan.
Congratulations,
Norris B. Cresswell, Ex. Sec.
BOXOFFICE, on your
40th Anniversary!
Century 70 -MM -35 Projection and Sound
RCA Theatre Sound Systems - -
In - Car Speakers
Heywood - Wakefield Comfort Seating
Hurley SuperOptica Projection Screens
Kneisley Silicon Conversion
Kits for Selenium or
Tube Type Rectifiers
Eprod In-Car Speakers,
Car Counters, Motor
Generators, Heaters
ED
HARTMAN
1717 Wyandotte K. C, Mo.
Missouri Theatre Supply Co.
L. J. Kimbriel, Mgr.
115 West 18th St.
Kansas City 8, Mo.
BOXOFFICE
July 25, 1960
C-5

. . John
. . William
. .
CHICAGO
n lliance Amusement Co. hosted a summer
managers meeting in behalf of
lUs silver anniversary campaign, which
continues until September 3 . . . Lee Hlgginson
Corp. has negotiated a loan of
$2,500,000. on a promissory note due in
1975. for the Wometco Enterprises, Inc..
of Miami . Curry, vice-president
of National Theatre Supply, was in for
conferences.
Daniel H. Curcio, cofoundcr and vicepresident
of the Erie Seating Co.. died .
Prank Balkin, retired vice-president of
Reid Ray Films, returned from a European
trip and left for Los Angeles, where he
will take over west coast management for
Sterling Films .
Hopzman. projectionist
for B&K theatres, is in a hospital
for examinations . . . Harold Abbott,
of Abbott Theatre Equipment
head
& Supply
1
CONGRATULATIONS!
ON THIS 40TH ANNIVERSARY OF
BOXOFFICE, MR. SHLYEN
Extend
Horry
Nepo
Nepo Enterprises Chicago
Congratulations
to
BEN SHLYEN
On the 40th ANNIVERSARY of
BOXOFFICE
From
ABBOTT THEATRE
EQUIPMENT CO.,
CHICAGO

! named
i Universal
'
i
Films
'
his
I dation
I
'
Wabash
'
j
and
I
I
. . . Scenes
. . The
Ralph Michael . . . Lou Berman,
manager, was vacationing in
.northern Wisconsin.
Herman Beiersdorf, western manager of
AIP, conferred with Max Roth of Capitol
and AIP distributor in this area . . .
IR. R. Leonard has been named president
of the Rowe Mfg. Co.. a division of the
Automatic Canteen Co. of America . .
.
Hal Perlman will work with Columbia
publicist John Thompson on the world
premiere of "AH the Young Men" at the
Roosevelt early in August. Miss Jo Grant
will be here for some ballyhoo . . . James
rJo.an, owner of the Monroe Theatre, and
son Eddie, who is house manager, were
vacationing in Florida.
LInJa Darnell received a Lions International
gold card at the Lions convention
h.re in recognition of her work as chairman
o. the National Kidney Disease Foun-
. Eighth Street Theatre,
long a landmark at Eighth street and
avenue, is soon to be demolished
for "Raisin in the Sun" are
bting shot in all city areas. Here are
Sidney Poitier and Claudia McNeil, stars;
Davici Susskind and Philip Rose, producers,
Marty Blau of Columbia's publicity
department.
Congratulations and Continued Success
TO BEN SHLYEN
on the 4Cth Anniversary of BOXOFFICE
Harry Phillips — Ace SeaHng & Upholstery Co.
Chicago
Congratulations to BEN SHLYEN
On This 40th Anniversary of
BOXOFFICE
From The Blumenthals of
Ad-Art Display Studio Chicago
Congratulations to Ben Shiyen and
The BOXOFFICE Staff
On This 40th Anniversary
ESSANESS THEATRES CORP.
Chicago,
III.
Levine Goes to Chicago
To Promote 'Hercules'
NEW YORK—Joseph E. Levine, president
of Embassy Pictures, and Ed Feldman,
publicity director, went to Chicago for conferences
on the coming saturation of "Hercules
Unchained" in more than 90 theatres
in the Loop area.
They met with Dave Wallerstein, Harry
Lustgarten and Nate Piatt of Balaban &
Katz, Jack Kirsch of Allied Theatres of
Illinois, Duncan Kennedy of Great States
Theatres and Paul Montague, special Embassy
field exploiteer. They also promoted
th3 Warner Bros, release via the press,
radio and TV.
Heavy Booking Surge
Recorded by Astral
TORONTO—Astral Films, a film distribution
company with offices in six Canadian
cities under the presidency of I.
H. Allen, is experiencing a wave of heavy
bookings for its wide range of product from
American International Pictures, Filmgroup
and various foreign companies.
Astral releases recently have played
first-run engagements at major circuit
theatres throughout Ontario, as well as
important independent houses. "Circus of
Horrors" has had particular success, for
one, having had a week's run at the Famous
Players Palace in Windsor in a period
that included the holiday weekend, as well
as at the Odeon Capitol in Hamilton.
Special bookings for the Dominion Day
holiday were numerous for Astral. Here
"The Angry Red Planet" was featured by
the Vaughan of the B&P circuit and "The
Sign of the Gladiator" had successful runs
at independent theatres, including the Lux
and Gay. At nearby Hamilton, the Odeon
combined "Ski Troop Attack" and "Battle
of Blood Island" for a popular double bill.
Still going strong is "Goliath and the
Barbarians," which has played many situations
throughout Canada, both first and
subsequent runs, over the months while
acceptance has been found for Aladdin
and the Giant, Konga, Why Must I Die?
The Girl in Lover's Lane, The Wild Ride,
Last Woman on Earth, Girl on Death Row,
Jailbreakers and many others.
Izzy Allen, of course, is active as this
year's president of the Canadian Motion
Picture Distributors Ass'n, which is made
up of all the major and long-established
film exchanges in the Dominion. The organization
is the Canadian counterpart of
the Motion Picture Ass'n of America.
Exhibitor Ernie Coovert
Re-Elected by Merchants
SULLIVAN. IND—Ernie Coovert. manager
of the Lyric Theatre and the Sullivan
Drive-In, has been re-elected president
of the Retail Merchants Ass'n. Coovert's
re-election marked the first time the
association ever held a president over for
a second term. The association directors
said that Coovert's term of office had been
so successful that they had asked him to
s:rve again.
Coovert formerly managed the Bloomington
Theatre, Bloomington.
ANGELO SACCARO
Personable Drive-in Theatre Owner
Chlllicothe, Missouri. Former Prominent
Athletic coach.
hos this to soy about
Mi
"One season's
use has convinced
me of
the
and
light."
Savings
increased
Cine
Carbc
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EOXOF7ICE :: July 25, 1960 C-^7

Bill Devaney to LA
As Division Chief
C H I C A G O—William Devaney. MGM
division managei- here the last two years,
has been transferred to Los Angeles as
Wm. Devaney
U'm. Madden
west coast division manager William A.
Madden, branch manager at Philadelphia,
was promoted to succeed Devaney as Chicago
division manager.
Burtus Bishop, New York, assistant general
sales manager for MGM, who formerly
headed the Chicago office, was in town to
supervise the change.
Congratulations to BOXOFFICE on its
40 Years of Service to the Industry.
May You Continue for 40 More Years.
EDWARD H. WOLK, INC.
Chicago,
III.
Best Wishes for Continued Success
to BEN SHLYEN and BOXOFFICE
• •
Gardner Theatre Service, Inc.
Chicago,
III.

,
Manus,
I
Darby,
I
! retary;
i
I
practices
j
continue
Mrs. Alberta Long
Pastime President
CHARLESTON—Mrs. Alberta S. Long.
daughter of the late Albert Sottile and wife
of Charleston businessman J. C. Long, has
been elected president of the Pastime
Amusement Co.
Mrs. Long succeeds her father, who
It ad?d the company for more than 50
years, and died earlier this year.
Pastime Amusement Co. owns and operates
six motion picture theatres in the
Cliarleston area: the Gloria, Garden,
Riviera, Arcade, American and Ashley.
The company's board of directors, meeting
recently, also announced that Frank
J. Sottile has been elected to fill the vacancy
on the board created by Albert
Sottile's death.
The board includes Mrs. Long as president;
J. C. Long, executive vice-president;
H. G. Meyer, vice-president; J. C. Mcvice-president;
Mrs. Joyce Long
vice-president; John B. Hartnett,
secretary; Prank J. Sottile, assistant sec-
O. L. Long, treasui-er, and Mrs.
Mary Ellen Long Way, assistant treasm-er.
Mrs. Long announced that the operation
of the Pastime Amusement Co. would remain
the same, and that the policies and
established by her father would
to be followed.
She expressed optimism about prospects
for continued success in the operation of
the company.
Exterior Film Sequences
Completed for 'Desire'
NEW ORLEANS—The filming of exterior
sequences has been completed for
"Desire in the Dust" in Feliciana parishes
in and around Clinton, Starhill, St. Francisville
and other towns with Joan Bennett,
Raymond Burr, Martha Hyer and
other Hollywoodians engaged in making
the 20th Century-Fox feature. Each days
shooting attracted a regiment of fans, who
hovered about members of the cast for
autographs.
Some of the activities of one of these
onlookers were related by Laurraine
Goreau, States-Item women's editor, in
one of her C'est la Vie columns;
"Among the avid onlookers, who rarely
missed a day being around during the
shooting of the film was an engaging
9-year-old, Richard Magruder of Starhill,
who made his presence felt.
"Spotting Miss Bennett's French poodle
getting clipped as it was held by her
granddaughter in the briefest of pleated
shorts, the ex-Orleanian son of the Adolph
Magruders won a laugh not in the script
with a dry, 'Looks like everyone around
here has a Hollywood trim." Later he invited
the young miss to visit his home.
FST to Open New Center
In Jacksonville Aug. 10
allowing firmly, 'We have a mastiff but we
aon't trim him. He has hair, just as God
made it. That's the way we like it up here
at Starhill.'
It reil to Burr, the Perry Mason in the
film, however, to climax the Case of the
jr-recocious Kid: Burr charmed the chiluren
of the area because he carried a
pocketiul of nickels and treated them to
coKes at every turn. When he offered one
to Richard, however, the mite replied pouceiy,
'No, thanks, but would you and the
sheriff have one on me?' and Richard
pulled out a fistful of change acquired
on a recent birthday. P.S.—Burr and the
sheriff accepted."
New Fox Drive-In Opens
Outside Charlotte. N. C.
CHARLOTTE—The gala opening of the
new Fox Drive-In on old Statesville road
was celebrated Thursday (14i. The driver
of each car was admitted free and many
prizes were provided for patrons attending
tne mtial screen program.
The double feature opener bracketed
Alan Ladd and Ernest Borgnine in "The
tiadlanders" and Frank Sinatra in "Never
Bo Few."
Herb Taylor Assumes Post
With Long Island Circuit
WEST MEMPHIS, ARK.—Herb Taylor,
former manager of the Avon Theatre, has
accepted a position with Associated Independent
Theatres of Long Island, N. Y.
The Taylors, who have four childi'en,
have moved to their new home on Long Island.
Taylor was instrumental in organizing
the local army reserve unit early this
year.
JACKSONVILLE—Louis J. Finske, president
of Florida State Theatres, announced
that the new Center Theatre on downtown
Adams street will be opened on August 10
when a renovation program, transforming
ihe property from the old Arcade Theatre
; t a cost of more than $100,000 is completed.
FST district manager Mark A. DuPree
and FST city manager Robert Heekin,
who have been supervising the demolition
end construction work, said that the theatre
will have an extremely large lobby
and an ultra modern marquee. The seating
capacity will be dropped from more than
1,200 seats to between 700 and 800 new
rcclining-type seats, installed with a comfortable
space of 40 inches between rows.
Two former Adams street stores have
been taken over to give additional spaciousness
to the lobby area, and a new ladies
lounge and restroom have been constructed
on the ground floor. A new concessions
complex has been planned as an integral
part of the lobby, instead of the old concessions
stands which were in the former
Arcade pedestrian walkway between Adams
and Forsyth streets.
Martin Shearn, who joined the FST
managerial staff last summer after many
years of experience as a Pennsylvania
showman, has been named to manage the
Center. He is currently acquainting the
townspeople, clubs, civic groups and business
firms of south Georgia and north
Florida communities with the fact that
"Ben-Hur " will premiere at the Center
August 10.
Reopening in Belle Plaine
BELLE PLAINE. IOWA—The King Theatre
will be reopened this fall after a twoyear
shutdown. Roy Mansfield, Portland,
Ore., will manage the theatre.
HAPPY ANNIVERSARY
from
(America's Finest Air Freight Service)
AIR DISPATCH, INC.
607 McCall Building
Memphis, Tenn.
Jon^iacitc
BOONTON, N. J.
Large Core
Greater Crater Area
MAXIMUM LIGHT
Evenly Distributed j
standard Theotre Supply Company, Greensbon
Broadway 2-6165
EOXOFnCE July 25, 1960 SE-1

C.
MEMPHIS
Jfs Cliff Wallace and NOT Cliff Wilson
who is head of sales for Don Kay
Enterprises in Memphis as reported in the
July 11 issue of Boxoffice in the news
from New Orleans. Cliff Wilson, who is
with Paramount Gulf, New Orleans, was
NEWS
TRAVELS
FAST!
You might hear about Aunt Liz' new
hair-do or that Bessie has o new beau,
but such circulation of news won't compare
with the SPEED of the word obout
your run-down seating! Better give your
patrons the kind of nice comfy, bright
scats they deserve it you want compliments
(ond income)! We can tell you
how to get both. Call us
Now Available
The NE\N
"VlNYUoam"
\
I SEAT CUSHION LOJn.w.. j^.^^ I
1
W..t,x^»^"2.h'jrf
MANUFACTURERS
Fmid Rubbrr A
Spring Cushions, back
and sett coicrs.
DISTRIBUTORS
IllJhoIstefy fabrics
ami general seating
Mipplles.
WRITE, WIRE OR
PHONE ALPINE S-8459
THEATRE SEAT SERVICE CO.
A Division of
NashvilK
Tennessee
in Memphis last week. He and Mr. Wallace
both wanted to get it straightened out for
the benefit of all their friends.
Tristate Theatre Owners are planning
their 1960 convention in a series of board
meetings. The dates are October 4. 5 at
Hotel Claridge here. Gordon Hutchins. Tristate
president, and board members will
be meeting in Memphis from time to time
to select speakers and plan entertainment.
.
The Sharon (Tenn.) Theatre has closed
.. J, Collier. Ellis. Cleveland; Miss
Miteel Nasser. Shelby. Shelby: B. F. Jackson.
Collier-Jackson circuit, Cleveland:
T. A. Lloyd. 8 Drive-In. Houston, and
1 1. W. Odom. Odom. Durant, were among
-Mississippi exhibitors seen in town during
the week.
T. A. Ray, Calico, Calico Rock, was in
town from Arkansas . . . Clayton Pantages,
manager
was Memphis
for 20th-Pox at Albany, N. Y.,
From Tennessee
a visitor . . .
came Andy Jonas. Trenton Drive-In. Trenton:
Robert Lax. Skyvue Drive-In, Paris,
and Amelia Ellis. Ellis Drive-In. Millington.
Whytc Bedford, Ford Drive-In, Hamilton.
Ala.: Mr. and Mrs. Virgil Millwain,
Millwain Theatre. Bardwell. Ky.. and E. S.
Pollard. Strand. Hohenwald. Tenn., were
in town.
Mrs. Raymond Strong, new president of
Better Films Council, and other new officers
were installed at a meeting at the
Public Library. Mrs. Dixie Blanton Wallace,
retiring officer, presided. Other new
officers are Mrs. Wallace, fiist vice-president:
Mrs. Cleve Read, second vice-president:
Mrs. L. O. Brown, recording secretary;
Mrs. Walter Davis, treasurer, and
Mrs. George Clarke, corresponding secretary.
Sound Gag on U.S. Pictures
Imposed by Cuban Reds
MIAMI—One result of the visit of the
Cuban Film Institute's Alfredo Guevara to
Mexico recently has been Cuba's decision
to ban American films on w^hich Spanish
dialog has been dubbed, says George
Bourke of the Miami Herald.
Jorge Ferretis of the Mexican Film Bureau,
has been a prime leader in the drive
to make the ban universal in Latin-
American countries. His latest convert is
Argentina. A probable reason for this policy,
from the viewpoint of Cuba's controlled
media of communication, is that
the democratic message of American films
can only be half-told in the permitted
Spanish subtitle versions because of the
unfavorable literacy rate in Cuba's rm-al
areas.
Silencing of the soundtrack is in effect
a partial gag. Puzzling aspect of the current
drive against American pictures is
the fact that two Mexican film biggies are
even now in New 'York trying to arrange
American releases of several Mexican features
which have been dubbed with English
.soundtracks.
"Circus Stars," Russian made color attraction,
is being released by Paramount.
Xan-Can' Runaway 350
In Memphis Opening
MEMPHIS—"Can-Can" led the first
run attendance parade with 350 per cent
of average in Memphis at Crosstown Theatre.
All first runs continued to have average
or better attendance.
(Average Is 100)
Crosstowrv—Can-Con :20th-Fox) 350
Molcc—The Rot Rocc fParo), 2nd wk 150
State— Be Is Arc Ringing (MGMl, 2nd wk 100
S;rand— The Story o« Ruth (20th-Fox), 2nd wk 100
Palace— A Hole in tho Head (UA);
Some Like It Hot lUA), revivals 100
Warner— Poy or Die! ,AA) 130
Plaza in Ennis, Tex., Is
Remodeled for $12,000
ENNIS. TEX.—A remodeling program
costing around $12,000 has been completed
at the Plaza Theatre by Manager Bob
Scott.
The Plaza now has a new sound system,
new screen and new lamp houses on projectors,
new carpeting and new' concessions
stand, all of this equipment being secured
tlirough the National Theatre Supply of
Dallas.
Scott's policy is to run a midnight show
every Friday and a kiddies show each
Saturday morning. He opens the theatre
daily at 1:30 p.m.
"I've been spending a lot of time on theatre
front displays," said Scott, "and it
certainly pays off."
CONGRATULATIONS ON 40
OF GREAT COURAGE, BEN!
May There Be Many More
JAY D.
HENRY SEAMANS
Hope, Ark.
YEARS
BEE AMUSEMENT CO.
JACK D. BRAUNAGEL
N. Little Ro

CONTACT YOUR yi/rLarLuzaru
fnXajinatia/ULL
C.
^N ASTOR PICTURES
HltLOTTE 2, N. Phone JAckson 6-8328
j^TER PINSON
HOWCO EXCHANGE
CHARLES ARENDALL
399 South Second St.
MEMPHIS, TENN.
]! S. Church St.
CAPITOL RELEASING CORP.
W. M. RICHARDSON
164 Walton Street, N.W.
ATLANTA 3, GEORGIA
CAPITOL RELEASING CORP.
R. C. PRICE
137 Forsythe Street
JACKSONVILLE 2, FLORIDA
MASTERPIECE PICTURES, INC
MAMIE DUREAU
221 S. Liberty St.
NEW ORLEANS 12, U.

. . Funeral
. . . Mrs.
. . . UA
. . . Pearl
. . Other
ATLANTA
. . . Grace
tJeserved seats are on sale for "Can-Can"
which opens July 29 at the Rhodes
Theatre services were held
.
here Saturday 1I61 for Mrs. W. T. Murray,
widow of W. T. Murray, once the dean of
Atlanta theatremen who died in 1954. He
had operated the Rialto Theatre. Before
her retirement. Mrs. Murray was affiliated
with the Hilan Theatre, now operated by
Hammond,
the Storey chain
head of the Capitol Rclea.sinK accounting
CONGRATULATIONS
BETTY and AL ROOK
Atlanta, Go.
department, has entered a hospital for
treatment.
Branscome James, operator of the Royce
at Royston. Ga.. for which the buying and
booking is handled by Exhibitors Service.
has entered a hospital at Anderson. S. C.
Mack Grimes is recuperating at
her home following surgery. Grimes is
general manager for the Bailey circuit . .
.
Mrs. Juanita Belleville, partner in the
operation of the Lakemont Drive-In, Alcoa,
Tenn.. and Newport (Tenn.i Amusement
Co.. has recovered from a respiratory infection.
Mr. and Mrs. J. M. Lakeman, operators
of the Dixie and Havala at Haleyville. Ala..
;ue vacationing in Montana . . . Bill Langston
of Benton Bros., and his wife were on
a vacation in Alabama. W. C. "Pat" Patterson.
Crescent booker at Nashville, and
CONGRATULATIONS
on your 40th ANNIVERSARY
TOM JONES AGENCY
Film Buying and Booking with Personal
Attention
P. 0. Box 268 Decatur, Ga.
Atlanta telephone DRake 8-8511
Congrafulafions
EDGAR L RICE
The Herald Printer
163 Walton St., N.W., Atlanta, Ga.
Congratulations
from
EXHIBITOR'S SERVICE COMPANY
307 Bona Allen BIdg. Atlanta, Go.
Allen Rainwater
Tom Lucy
Esther Osley
his family were vacationing at Panama
City. Pla. . . . Gene Skinner. Dixie Drivein
circuit executive, returned from a business
trip to Charlotte. Johnnie Harrell.
Martin circuit, was back at his desk following
a buying and booking trip to New
Orleans.
Mack M. Grimes, Bailey circuit general
manager, has been appointed by Mayor
Hartsfield to serve as a member of the
board of examiners of motion picture
machine operators. Grimes replaces Roy
M. Avery, who resigned because of his
Frances Hopkins,
business requirements . . .
former Republic employe, has re-
turned to Filmrow as a secretary at Buena
Vista. She replaces Valerie Waters, who
was transferred to the accounting department
after the resignation of Sarah Tingle
salesman. Frank Lowry. and his
wife Mary were on a vacation trip along
the coast from Maine to Miami.
The Navy booker from Charleston. Carmen
Bunch, was on the Row with her assistant
JoAnn Hanagriff . exhibitors
seen along the Row included C. F.
Branscome. operator of several theatres in
Virginia and the Stardust Drive-In at
Tallapoosa. Ga.; Mr. and Mrs. A. L. Sheppard.
Grand and Burke. Waynesboro. Ga.:
Walter Morris. Pike and Tower. Knoxville:
Ted Jones. State. Bessemer. Ala.: Alton
Odum. Harlen and Ritz. Thomaston. Ga.;
C. A. Drake, Drake and At-Co. Pearson;
E. A. Austin, Mountain, Stone Mountain;
H. D. Gentry. Maloy at Jefferson City.
Tenn.; Juanita Foree and Juanita Belleville.
Lakemount Drive-In at Alcoa: John
Hackney. Hub Drive-In. Covington; James
Kimbrell. Dixie. Unadilla. and Col. John
Peck. Rex. Sparta. Ga.
President Jean Mullis presided at the
first WOMPI board meeting of the new
club year at the Variety Club Monday ill)
following dinner. Doris Deaton and Marion
Jones, both of United Artists, were voted
memberships. In addition to Mrs. Mullis,
those attending were Edythe Bryant. Lois
Cone. Pat Brown. Mildred Bell, Tillie Shapiro,
Nell Middleton, Irma Marshall,
Martha Chandler, Johnnie Barnes, Bernloe
Hinton and Polly Puckett.
Martin circuit drive -In booker Charlie
Karr and wife were vacationing at St.
Petersburg. Pla. Mrs. Helene Spears,
WOMPI past president and Georgia Theatres
secretary, is recuperating at her home
Moos, former Columbia booker,
is improving daily, according to her many
friends, from surgery early in the year.
,
Ekberg, Fernandel Reteam
HOLLYWOOD—Anita Ekberg has been
dotted by Gerd Oswald as the femme lead
opposite Fernandel in "A Frenchman Sees
Paris." filmization of the Art Buchwald
yarn which the director will make in the
fall. The trio worked together a few years
ago in United Artists" "Paris Holiday,"
which toplined Bob Hope.
CONGRATULATIONS
TODDY PICTURES CO.
Atlanta
Ted Toddy Jimmie Robert
SE-4 BOXOFFICE :: July 25. 1960

. , Although
"l
VI I A M I
^sc jockey Rick Shaw, 22, of radio station
WCKR. is living in a station
wagon suspended 50 feet in the air by a
;rane at Loew's 170th Street Theatre on
Miami Beach. Shaw won the dubious
lonor. and a $500 bonus, in a foot race
»ith four other disc jockeys from WCKR
it the theatre parking lot. The stunt was
dreamed up by theatre manager Don
Baker to ballyhoo the second anniversary
jf th9 theatre. Shaw is broadcasting daily
from 6 p.m. to midnight. Prizes will be
iwarded persons guessing how many days
ind hours he will stay aloft. The anniverary
pictui-e there is the Miami-made
novie, "The Bellboy." which also is showxig
at the Riviera and Florida theatres.
New employes at Wometco include Laura
Stiggins, TV sales; Sarita Kainer. maintenance:
Anita Weinstein, accounting; Ar-
'nold Rosen, IBM; William Hudson, maintenance
TV; Herman Bader, vending;
Violet Dunne, Reala Films; Edwin Roberts,
TV engineering; Gloria Vaclavek, WTVJ
;ales.
Freida Goldberg of the booking department
for Wometco, has returned from a
month's vacation in Mexico. Lillian Rowe
iDf the accounting department, visited
relatives in Tennessee; Rose Capazzi, accounting
department at Wometco, visited
her family in Brockton, Mass. Bill Findley,
internal officer, who was vacationing in
California, suffered a heart attack while
:here and is in the Torrance Memorial Hospital
in Torrance, Calif.
A million-dollar budget has been allocated
for filming a new television series,
r'Miami Undercover," featuring Lee Bowiman
and Rocky Graziano, which will use
|the Eden Roc Hotel as headquarters. Aninouncement
was made by Harry Mufson,
^president of the Eden Roc, and Howard W.
iKoch of Schenck-Koch Enterprises. The
[series will be released by ZIV-Television
to stations across the United States startjlng
In mid-September . "Exodus"
doesn't open until December, reserva-
|tions for the film at Florida State's Sheri-
,dan Theatre here and In New York, Los
lAngeles and Chicago, the first four dates,
now total $700,000.
IVIiami mothers have a variety of shows
land locations for junior any Saturday
during the summer. Wometco has shows
every Saturday morning with special feaitures
and extras at the Surf, Miracle,
|Tower, Rosetta, Center and Essex. A spejcial
kiddy show party is held at Florida
State's Boulevard, Paramount and Beach,
as well as at the Coral Shores and Regent.
Claughton has kiddy matinees at the Trail,
t BALLANTYNE IN-CAR SPEAKERS
^
CONCESSION EQUIPMENT
I
& SUPPLIES !
^JROJECTOR REBUILDING SERVICE 4
Prompt, Courteous Serrice 'Round th» Clock
DIXIE THEATRE SERVICE & SUPPLY CO.
1010 North Sloppey Drive
P.O. Box 771 A(l>any, Georgia
Phone: HEmlock 2-2846
Circle and Normandy. Loew's Riviera pro-
\ides a four-hour parent-approved matiness
every Saturday beginning at 11 a.m.
Something new will be tried in film
openings in the Miami-Fort Lauderdale
area. Nine drive-ins will participate in the
premiere of "Hercules Unchained" July
27. Warner Brothers, which is distributing
the picture for Joseph Levine, figures that
a saturation showing of the picture plus
another feature on the bill, will draw more
money into the coffers than limited hard
top engagements. Drive-ins participating
included the 22nd Avenue, Turnpike, Tropicana,
LeJeune Road, Highway Lauder-
i
dale, Gulfstream, Federal and Gold Coast.
Mr. and Mrs. Craig Jenkins became parents
of a first child, named Darrell Lyn.
Mrs. Jenkins is on leave from Wometco's
personnel department.
Mervyn LeRoy Productions and Fred
Kohlmar Productions will film "The Devil
at 4 o'clock" for Columbia.
A PICTURE FOR THE ENTIRE FAMILY!
BOOKED BY TEXAS LEADING THEATRE CIRCUITS
INTERSTATE—CONSOLIDATED—ROWLEY UNITED BORDERTOWN-
CLAUDE EZELL THEATRES AND MANY OTHER
INDEPENDENT DRIVE-INS.
EL PASO 3 Drive-lns-HOUSTON 3 Drive-lns-FORT WORTH 2 1-Week Stands-
DALLAS 2 Drive-lns-WACO-ABILENE-SAN ANTONIO
All
New
Publicity
Campaign
Rulio Tapes
Mats
Special
Circulars
Window
Cards
&
Trailers.
FOR DATES & TERMS
PLAYED 3 WEEKS-85 Drive-ln ATLANTA, GA.
H. D. Gentry—Atlanta Territory Representative
P.O. Box 324, Morristown, Tenn., Phone JU 6-0832
2 WEEKS-Moonlight Drive-ln WILKES-BARRE
U.S.
CONGRATULATIONS to
& CANADIAN DISTRIBUTOR
ROSS FRISCO-100 BOYLSTON ST.
BOSTON (16) MASS.
BEN SHLYEN and BOXOFFICE
on their 40th Anniversary
WOMPI of ATLANTA
BOXOFFICE July 25, 1960 SE-5

NEW ORLEANS
fl lightning rod now graces the screen
tower at the St. Bernard Drive-In.
Arabi. installed after the tower was struck
by lightning while a picture was in progress.
The lightning burned a spot in the
screen and stained a portion of it with
smudge. Joe Williams, who was working at
the concessions stand at the time, said that
th-' show was halted to permit viewers to
recover from the shock, then was continu?d.
The screen was repaired the following
day.
George Baillio. president of Southern
Amusements, Lake Charles, injected a
H
U

I
I Coast
I
has
I
at
I
Are
I
men
I
I
I
I
doctrination
j
Paramount
j
Cinema
'
. . Francis
. . Betty
. . The
. . Shirley
to spend time with his family on the Gulf
. . . J. G. Bioggi Buying & Booking
acquired the Spring Theatre account
Springhill . . . Joann Roach, MGM
cashier, was absent four days due to a
Annabel Chestnut, formerly
throat virus . . .
of J. G. Broggi offices, is the new
stenographer at Masterpiece Pictures.
New Orleans WOMPI Busy
With Convention Planning
NEW ORLEANS—A complete membership
turnout was anticipated for the closed
WOMPI meeting Tuesday

J
A FILMGROUP PRESENTATION
Produced and Directed by ROGER GORMAN
They fought for the Ultimate Prize
PICTURE
THIS YEAR!
NEW
S

I
I who
)
president
I dency
I
: pany
'
of
I
, secretary-treasurer
1 ture
j
I
!
Milton
'Cimarron
Premiere
Slated in Oklahoma
HOLLYWOOD—Following huddles here
between producer Edmund Grainger and
Gov. J. Howard Edmundson of Oklahoma.
a festive world premiere of Grainger's
"Cimarron" has been scheduled for Oklahoma
City the third week in November.
A large group of filmland celebrities will
take part in the gala ceremonies, which
uill receive full cooperation by the state.
Martin Stone Is Elected
To ElectroVision Board
HOLLYWOOD — Corporation
lawyer
Martin Stone has been elected to the board
of directors of ElectroVision Corp., Robert
L. Lippert, chairman, announced. Stone,
replaces Bruce Fowler, retired, was
of the company until 1958
when he reorganized it into its present
form. Edwin F. Zabel assumed the presi-
from him early in 1959.
General counsel for ElectroVision, Stone
also serves as special advisor to the comon
planning and expansion. Before
establishing his law practice, Stone had
been executive vice-president and director
Monogram Precision Industries. Previously
he had been vice-president-finance,
and director of Houston
Fearless Corp.
Building Permit Is Issued
To Daytona Beach Theatre
DAYTONA BEACH, FLA.—A building
permit has been issued to Bellair Plaza
for the shopping center's new motion pictheatre
and 11 new stores. The the-
atre will be the fu'st one to be built here
since the Daytona Theatre was completed
{
in 1941.
W. Pepper, developer of the mammoth
Bellair shopping center on Highway
AlA, had previously announced that the
theatre would be built dm-ing the summer
at the northwest corner of the shopping
center.
Donald Johnsons Purchase
Norfolk, Neb., Theatre
NORFOLK, NEB.—Mrs. John Adams has
sold the Boyd Theatre to Mr. and Mrs.
Donald Johnson of Lynch. The new owners
of the Boyd also own and operate the
Lynn in Lynch.
Mrs. Adams and her husband, the late
John Adams, bought the Boyd Theatre
from William Bradford about 19 years ago.
The theatre will be closed for a short
time for redecorating before opening under
the Johnsons' management.
Jack Lemmon Is Signed
For 'Try, Try Again'
HOLLYWOOD—Jack Lemmon has been
set to star in Robert Cohn Productions'
"Try, Try Again" for Columbia release,
studio head Samuel Briskin announced.
Based on Winston Miller's original script,
the film is to be a sophisticated comedy
dealing with the trials and tribulations
of a young married couple.
BOXOFFICE July 25, 1960
Ezell Circuit Drive Winners Feted
ft mP ( 'O^-^ - ^"^
Winners in the recent Claude Ezell Appreciation drive were feted by home
office officials at a luncheon at the Sheraton-Dallas Hotel. First place winner for
outstanding showmanship during- March, April and May was Wayne Horton, manager
of the Sharpstown Drive-In in Houston, who received a check for $500 and
a gold plaque. Other winners were given checks totaling $800. Standing from left
to right are Ralph Wiest, manager, Pasadena Drive-In; Wayne Horton, Sharpstown
in Houston; Dan Goodwin, Winkler in Houston and city manager; Sherman
Hart, Town & Country In Abilene; Jack Veeren, Bordertown at El Paso and city
manager; Elmer Gordon, the Hempstead Road at Houston; Herman SoUock,
Trail in San Antonio; Conley Cox, Buckner in Dallas and city manager; Charles
Wolf, Prince, and Tommy Long, Lackland Drive-In, both in San Antonio. Not
shown in the picture is Jim Winter, Twin Drive-In at Fort Worth. Seated, left to
right, are home office officials Brandon Doak, Dowlen Russell, Al Reynolds and
Gene Finch. The contest was staged in honor of Claude Ezell, president of the
Ezell & Associates drive-in circuit.
Exhibitor Rally Called
To Head Off Sooner Tax
OKLAHOMA CITY—Every exhibitor in
Oklahoma is being invited to attend an
opening meeting September 12 of the
United Theatres Owners of Oklahoma
board, at a local place to be selected, so
that industry sentiment will be prepared
to head off attempts by the new legislature
to impose new taxes on theatres
and motion pictures.
A prominent speaker, to be selected later,
will give the meeting the lowdown on
what may happen at the session which
will convene next January. One of the
pressing problems of the legislators will be
to find ways to meet a $15,000,000 deficit
in the next two years of state operation.
All exhibitors, members or not, are
asked to notify the UTOO headquarters
at 706 West Grand, Oklahoma City 2, if
they will be able to attend so an adequate
meeting place can be selected.
New members of the board will be elected
by the UTOO at the session, which in
turn will elect new officers. President
Stonum. at the July board session, appointed
a nominating committee as follows:
Bill Slepka of Okemah, H. D. Cox of
Binger. Charles Proctor of Muskogee,
Woody Sylvester of Stillwater and Bernard
J. McKemia jr. of Norman. This committee
was asked to meet in the morning of
September 12 and be ready to present its
nominations at the full meeting.
Exhibitors are invited to bring theiiwives
to the September 12 conference.
Managers of film exchanges here will
be asked to explain current and upcoming
releases, and bring pressbooks on the
major ones.
After the meeting adjourns, a new film
will be screened. Named to arrange the
session under Pi-esident Stonum are Claud
Motley, Cox, Sylvester, Charles Fletcher
and Sam Bi-unk.
Airer Installs New Screen
WATERBURY, CONN.—The Pine Drive-
In has installed a new screen.
Try Us Next Tltiw
1317 S. Wobosh. CHICAGO
SW-1

OKLAHOMA CITY
Calesman Tom McKean and Paul Rice,
Paramount, made their monthly trek
to Dallas to check on new releases and
arrange their cutoffs and books for the
next few months in calling on the Oklahoma
exhibitors . . Clint Applewhite,
.
Liberty at Carnegie, returned from a fourweek
vacation trip on the west coast, and
immediately came to Oklahoma City
where his 14-year-old son Jerry was entered
in the junior division of the Oklahoma
Trapshooters Ass'n tournament. In
the first shootoff. Jerry and Dick Lowi-y
jr. had an identical score, each knocking
down 82 of 100 of the clay birds. In the
extra shootoff. Jerry won with 21 out of
25. while his opponent could blast only
19. The elder Applewhite said his son can
outshoot his father any day. When they
go bird hunting in the fall, it usually is
Jerry who brings in the most birds per
shot.
Vacationing at Columbia was head
FAST DEPENDABLE TRAILERS
Motion Picture
Service co.
H«W . S«N fRANI . k,iRS» RARSM PRiS
'GET OUR ESTIMATE
on both little and big jobs. You get the
most for your money from Oklahoma
Theatre Supply."
"Your Complete Equipment House"
OKLAHOMA THEATRE SUPPLY CO.
628 West Grand Oklohomo City
booker Sam Mauldin. Buddy Benjamin,
assistant, was burning the lights early in
the morning and late at night to keep
Sam's desk cleared. Usually when taking a
vacation, one works his head off before
leaving to see that everything is in order,
and when returning does the very same
thing to get caught up again. But it's
different with Sam and Buddy.
Exhibitors seen on Filmrow recently:
J. E. Jones of the Sand Springs, and Earl
Snyder. Orpheum. Apache and Bellaire.
Tulsa: H. D. Cox. Caddo. Binger: L. A.
White. Tech. Weatherford: Elvin B. Anderson.
Riverside at Norman: Paul Stonum,
Redskin and Miller, Anadarko; Woody
Sylvester. Video city manager. Stillwater:
Charles Fletcher, Video City manager. Ada,
and Johnny Jones, Video partner and city
manager, Shawnee.
Jim Rush, who was with Video Independent
Theatres for many years in various
towns, is now manager of the Orpheum
Theatre. Tulsa. This theatre is now being
operated by Earl Snyder, who also has
the Apache and Bellaire drive-ins there.
Warren "Bud" Patten, who managed the
Tulsa Downtown Theatres for many years,
managed the Orpheum for Snyder for a
while, but is now helping with the advertising
and public relations for all three of
the Snyder theatres.
This correspondent was laid up with a
bad case of the shingles the last few
weeks, and while passing away the time,
has made up one of the most complete
theatre mailing lists of the Oklahoma City
exchange area obtainable, and has them
for sale at $5 each. Any one interested
should get in touch with Sam Brunk. 3416
North Virginia. Oklahoma City. 18. or
phone Jackson 5-5310.
Week of Conventions
To Open October 24
TORONTO—AiTangements for "the big
Also in town were Wright Hale. Lyric and week" of conventions of major industry associations
have been drawn up by Arch H.
Holiday at Spearman, Tex. (Hale opened
his new drive-in June 3 1 :
Everett Mahaney,
54 Drive-In. Guymon; George organizations and assistant secretary of a
Jolley, executive secretary of two of the
Jennings, 81 at Comanche; Seibert Worley, third group.
Texas and Pioneer at Shamrock; Howard Jolley announced the series of meetings
Collier. Geary: J. C. Lumpkin. Rex at would start October 24, at the King Edward
Hotel, with the annual session of the
Sentinel; Bill Slepka. Crystal and Jewel at
Okemah: J. Rudolph Smith, Royal in Motion Picture Theatres Ass'n of Ontario,
Mountain View; Elben E. Ingram, Amett; followed by a cocktail hour sponsored by
Mr. and Mrs. V. V. McDowell, Bison at National Carbon Co.
Buffalo and Beaver in Beaver: Frank Delegates to the annual meeting on
Henry, Caddo at Anadarko: L. E. "Pal" Tuesday the 25th. of the National Committee
of Motion Picture Exhibitors Ass'ns of
Brewer. Royal and Brewer's at Pauls Valley;
O. L. Smith. Alamo and Longhorn Canada, will be guests of Adfilms, Ltd., at
in Marlow, and W. T. Kerr, Arbuckle at a special luncheon. It is expected that the
Davis.
Variety Tent of Ontario will host a dinner
meeting that night.
Up from Dallas were Eddy Erickson,
The two-day convention of the Motion
Frontier Theatres, booking for the K. Lee
Picture Industry Council of Canada will
Williams circuit, and Fred Biersdorf. DCA.
open Wednesday morning i26). The officers
and members will attend a luncheon
calling on bookers, theatre owners and
Video officials . . . Branch managers in
sponsored by the Canadian Motion Picture
Tulsa recently included Dewey Gibbs, Columbia;
Charles Hudgens, Universal, and
Distributors Ass'n. The luncheon host for
the second day will be General Sound and
Harry McKenna, Screen Guild.
Theatre Equipment.
The annual award dinner and dance of
the Canadian Picture Pioneers is scheduled
for Wednesday evening when the Canadian
Pictuie Pioneer of the Year and industry
figures who have also made worthy
contributions of service will be honored.
Jolley was to announce later the speaker
for the annual luncheon of the Ontario
Theatres Ass'n, which representatives of
all branches of the industry can attend.
Last year's luncheon attendance exceeded
senefinB
2 yeors for $5
'
D vcar tor S3 U 3 years for S7
D Remittance Enclosed Lj Send Invoice
THEATRE
STREET ADDRESS..
TOWN ZONE
;
NAME
STATE..
POSITION
lliaillllW THE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo.
400
Ȯn the Saturday of convention week,
the delegates from all parts of Canada will
be able to take in the football attraction.
Cinerama to Houston
NEW YORK — The Rivoli Theatre,
Houston, will open August 25 with "This
Is Cinerama." The an-angements have just
been completed by B. G. Kranze, vicepresident
of Cinerama, Inc.. and Salah M.
Hassanein, president of Skouras Theatres.
The opening will be a benefit.
Pacts A. B. Guthrie Jr.
HOLLYWOOD—Columbia has signed A.
B. Guthrie jr. to screenplay "Bent's Port"
for producer Jerry Bresler.
SW-2
BOXOFFICE July 25. I960

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LOIS SCOTT
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708 West Grand Avenue OKLAHOMA CITY 2, OKLA.

. . Paul
With
DALLAS
f^en like to laugh at women and tease
them about bragging about their chlldn
n but from the smoke-screen on Filmrow,
it would be a toss-up as to who does
the most bragging. Gerry Haile. Paramount
South Texas salesman, was overcome with
mixed emotions, jo.v. shock and fatherly
pride, for he could boast of twin girls
born Thursday morning. Roy Moore from
the State in Pittsburg was just as happily
passing out "It's a Boy" cigars in honor of
Roy Moore in.
Filmrow was glad to see Lew Waid, formerly
with Cameo Pictures, visiting on
the Row Monday, after a short visit with
relatives in Oklahoma. Connie Dreher was
also heard from again. He. too. was with
Cameo at the time the office closed. He
is now working for Mrs. Sonney at Big D
Pictures.
B. A. Dobbs. head shipper for Paramount,
was dismissed from the hospital
CONGRATULATIONS
and
To Ben Shylen
BOXOFFICE on
40 YEARS OF OUTSTANDING
SERVICE
Sack :\musrnient
Operators ol the
CORONET
Enlerprisos
THEATRE
Pioneer Artfilm Thcotre in Dallas
where he had been a patient since his
recent heart attack. He is recuperating
nicely at home . Rice and Tom
McKean. Paramount salesmen handling
the Oklahoma theatres, were here working
with the local office before making their
trips back into the territory.
Kathleen Macon of the Kiest Drive-In
entered Methodist Hospital for surgery.
She hopes this operation will get her
ready for her long-planned trip to Toronto
to the WOMPI convention. Her husband
bought a new car. ready to give her
a change of scenery after so many trips to
the hospital.
Visitors on the Row were: Robert Pry,
Rose Garden Drive-In. Tyler: Buddy Bass,
Athens: Roy Moore. State, Pittsburg: K.
C. Lybrand jr.. Majestic, Wills Point: Jack
Arthur, Majestic. Stephenville; C. E.
Campbell. Trail Drive-In. Bowie: Clinton
Bailey. Chief Drive-In. Nocona: Roy Nelson,
Plaza, Kaufman, and Wayne Chipman,
Sunset, Temple.
Norm Levinson, general manager of
Trans-Texas Theatres, is vacationing in
New Haven and Hartford, Conn. Levinson
started his theatre career 20 years ago
as an usher for Lou Cohen, manager of
L08ws in Hartford. Levinson expects to
spend a few days in New York before returning
to Dallas August 1 . . . These
Trans-Texas theatre managers are certainly
working the tried and true Barnum
showmanship to attract attention to the
theatre and bring in patrons. Gene Welch
and his assistant. Bob Lynch, of the local
Capri, hanged a dummy dressed as Dracula
from the marquee. The results were two
newspaper breaks, comments on the television
stations and thousands of street
viewers. Edward Podolnik, president of
Trans-Texas, is thoroughly convinced the
day of putting up a one-sheet, opening the
boxoffice and dragging in the money is a
WE ARE PROUD TO JOIN IN THE
40TH ANNIVERSARY CELEBRATION
of
BEN SHLYEN
and
BOXOFFICE
Best Wishes For Many More Years of Success
TEXAS DRIVE-IN THEATRE
OWNERS ASSOCIATION
thing of the past; good, down-to-earth
public appeal advertising and originality
are needed to compete with today's trend.
It can be done, as show'n by the fine work
of Gene Welch and Bob Lynch, in their
campaign on "Brides of Dracula."
Al Wolf, exhibitor, distributor and salesman
of long standing, is back in Dallas
and we will bring you complete coverage
on his latest endeavors in next week's
Boxoffice.
Dallas Tent Salutes
Wallace Walthall
DALLAS—More than 300 barkers,
wives
and guests attended the special party Saturday
night '161 at the Variety Club of
Dallas honoring that "Grand Old Guy."
Wallace Walthall, who was one of the
charter members of the tent 25 years ago
and has served continuously as heart committee
chairman ever since.
Chief Barker Phil Isley called upon Past
International Chief Barker John Rowley
to present the gifts and beautiful plaque
to Walthall. The plaque expressed gratitude
from the barkers for the great and
continuous devotion of Walthall over the
years to the heart work of the club. Also
present for the ceremonies were past chief
barkers Clyde Rembert and C. A. Dolscn.
In the course of the presentation some
humorous and interesting stories from the
past were recalled. Phil Isley summed up
the occasion by stating: "This whole occasion
truly typifies the real "Heart of
"
Show Business.' deep feeling in his
voice. Walthall responded: "I am inordinately
proud of my affiliation and association
with you barkers. Tremendously
proud of your assurance that I have been
a factor, modest perhaps, in promoting
Variety's expansion for all worthy causes
of charity and hospitality. Grateful for
the scores of contacts it privileged me to
make, out of which have grown a host of
good friends."
Other show people introduced from the
floor were Ed Rowley, United Theatres; H.
J, Griffith, president, Frontier Theatres;
Alfred Sack, Sack Amusement Co., and
Sol Sachs.
Highlight of the evening was the halfhour
musical version of "This Is Your
Life, Wally," with commentary by barker
Johnny Hicks. The story culminated with
his more than 35 years with National
Screen Service, for which he is still home
office representative.
Telephone calls and personal congratulations
flooded Walthall's office. In addition
he received telegrams of good wishes
from Paul Short, National Screen Service:
Mr. and Mrs. Morris Lowenstein,
Oklahoma City: Joe H. Bryant, president.
Brant Radio and TV. Lubbock: Hiram
Parks. Lubbock: past Chief Barker Edwin
Tobolowsky and William W. Lewis, Columbia
Pictures,

I
DURANGO,
i
Theatre.
I
A
,
George
.
.
I
Fall World Premiere EL PASO
For Roosevelt Film
HOLLYWOOD—The world premiere of
i"Sunrise at Campobello," written and produced
for Warner Bros, by Dore Schary,
will be held September 28 at the RKO-
Palace Theatre on a reserved-seat basis.
Four other reserved-seat engagements
follow immediately at the Beverly Theatre,
Beverly Hills, September 30; Gary,
Boston, October 5; Uptown, Washington,
D. C, October 6, and the Marina in San
'Francisco, October 6.
Directed by Vincent J. Donehue, the
picture stars Ralph Bellamy as Franklin
D. Roosevelt and Greer Garson as Eleanor
Roosevelt.
$30,000 Remodeling Plan
At Durango, Colo., Kiva
COLO.—A $30,000 remodelling
program is under way at the Kiva
Extensive changes are being
'made in the front, including placing of
Ithe boxoffice inside the front doors. The
lobby will be paneled in African mahogany,
ithe theatre completely recarpeted and new
lights installed.
new, larger screen will be placed on
;the stage and the projection equipment
improved.
Hyde, manager, is supervising the
improvements.
THANKS. BEN
LET'S HAVE ANOTHER
40 YEARS OF
PULSE AT THE
BOXOFFICE
DALLAS,
TEXAS
EARL PODOLNICK
NORM LEVINSON
JAMES BRASSELL
JOE LEWANDOS
Hn early morning fire Uli destroyed I he
screen and other Installat'ons at th-^
North Loop Drive-In. L. R. Dollison, president
of Dollison Theatres of Santa Fe,
owner, estimated the loss at close to $15,-
000. City firemen said vandals could have
been responsible. The blaze started in a
storage area beneath the screen. Paint
buckets had been stored in the tower, but
no painting had been done recently because
of rainy weather. A remodeling was
in process. The theatre office, also beneath
the screen, was ruined by the fire.
Firemen salvaged several bags of money,
although some of the bills were badly
scorched. Rebuilding has already been
started, but a new city building code recently
enacted demands that steel be used,
rather than specially treated telephone
poles. This will require more time, and
additional expense.
"Little Joe" Birdwell, El Paso Theatre
Equipment Co., reports he has 33 service
accounts in Arizona, in addition to those
in Texas, New Mexico and Mexico. He
still finds time to be secretary of Local
153 and to work opposite Charlie Ellis as
projectionist at Interstate's Pershing Theatre.
Film damage continues to be a mounting
problem for projectionists in this area
with many factors encountered in this
section. The long haul from Dallas to El
Paso, a distance of 612 miles, makes it
necessary to circuit prints in ever-somany
situations. Local projectionists have
noted reel binder inspection seals a month
in arrears, resulting, finally, in poor projection
qualities such as torn, or no Academy
leaders: poorly made and bound-tocome-apart
splices, all kinds of cue marks,
etc. Theatre owners and managers, especially
in small towns and medium-sized
cities, often employ inexperienced projection
room personnel, resulting in careless
handling of film and improper maintenance
of equipment. The city of El Paso
requires that boothmen secure a city license,
renewable every February. While It
doesn't guarantee absolute perfection, It
does separate the men from the boys.
Conrad N. "Nicky" Hilton jr.. first
husband of Elizabeth Taylor, attended a
meeting of directors of the El Paso National
Bank. The 34-year-old Hilton is also
vice-president of the Hilton inn division,
one of which is located in El Paso .
C. C. "Speed" Hoover, a vice-president
of Modern Sales & Service. Dallas, was a
recent caller . . . Bert Johnson, refrigeration
and maintenance engineer for El
Paso's theatres, has recovered from surgery,
and after recuperation at home has
returned to the theatre scene.
Al O. Yonge, business representative of
Local 153. will attend the 45th annual
convention in Chicago of the lATSE in
August . . . Eddie Nesom jr., projectionist
at the Claude Ezell circuit's Bordertown,
was on vacation . . . Bill T. Bohling, manager
at the Ellanay, returned to the hospital
for a few days for a complete checkup.
Dave G. Schutt was discharged from the
Army July 8. Stationed at nearby Fort
Bliss, he served as an electronics engineer.
Together with several other young
servicemen, Dave was instrumental in the
restoration of Interstate's Plaza Theatre
Wurlitzer organ and served as the Plaza
organist. Dave returned to his home in
San Francisco. Don Shearer has been
named as replacement organist at the
Plaza. He hails from Rochester, Minn.,
and has a job at Providence Memorial
Hospital as purchasing agent.
Our deepest respect
and great appreciation
to
Mr. BEN SHLYEN
who has served our industry
so long and so well.
CLAUDE EZELL
& ASSOCIATES
2031 Jackson Street
Dallas, Texas
Rebuilt Simplex E-7 Mechanism's
Bargain Prices— Also Trade In Your
Old Heads. What Do You Have?
Cost Is Less Than Repairs to Yours
No' Side Wea've'wTth"E-7''-"6ne Shot
Oiling-Hollywood Gates-More Light
Lou Walters Projector Repair Service
8140 Hunnicut Rd., Dallas 28, Texas
Southwestern Theatre Equipment Co., Inc.
Your Complete Equipment and Supply House
CENTURY — RCA — ASHCRAFT
CApitol 2-9906
P. O. Box 21*2
1618 Austi
Houston 1, T«x«
"We Appreciota Your Business"
LOXOFFICE July 25, 1960 SW-5

•
justed,
that
. . The
Variefy Club of Dallas Buys Site
For Clinic for Blind Children
Chief Barker Phil Isley. center, points to the map location where the Dallas
Variety Club Foundation will erect a new building for the Dallas Services for
Blind Children. Shown at left is Alfred N. Sack, who, with his wife, is cofounder
of the social service agency. Mrs. Sack is honorary life president. James
O. Cherry, right, is president of the Variety Club Foundation.
DALLAS—The Variety Club Foundation
has purchased a site at Cole and Blackburn
streets where the club plans to erect
a new home for the Dallas Services for
Blind Children.
Phil Isley. chief barker, said the Variety
Club Foundation will spend $60,000
on the building and grounds which will
house offices for the director, classrooms
for smaller blind children, workrooms for
preparing books in Braille, and space in
which to teach mobility, as well as provide
car parking space for numerous volunteer
workers.
Frank Aydelotte Was
Democratic Delegate
FORT COLLINS, COLO.—Among exhibitors
active in politics and community life
is Frank Aydelotte of
Fort Collins, Colo. He
was a delegate to the
National Democratic
convention at Los
Angeles and although
he has just gotten off
the city council as assistant
mayor, he is
now campaigning for
election as Larimer
County Commissioner
on the Democratic
ticket. And he operates
the Aggie The-
Frank Aydelotte
atre in this college town north of Denver.
He built the theatre in 1953 because the
Trail, which he had been operating, was
too small for his growing business.
Aydelotte expressed himself freely on
business conditions because he thinks independent
exhibitors like himself are being
slowly forced out of business.
"Any picture of importance now is 50
or 60 per cent—which it never earns," he
commented crimly. "And when It is ad-
it is only five to 15 per cent above
what it earns on scale,
"However, good pictures will still do
Alfred N. Sack, president of Sack
Amusement Enterprises and owner of the
Coronet Theatre in Dallas, is a director
of the present organization, which he and
his wife founded 11 years ago. The Dallas
School for Blind Children was operated in
their home the fii-st year. The service
agency is now working with 156 blind
children.
James O. Cherry, past chief barker, is
president of the Variety Club Foundation.
The new building will be named for and
dedicated to the late R. J. O'Donnell,
founder of the Dallas Variety Club.
business if properly exploited with oldtime
showmanship. I get more gross with
my theatre than in any comparable situation
because I'm one of the few old-time
showmen left around here. And I've taken
BoxoFFicE for 30 years. It's my favorite of
the trade journals—In fact, It's my business
Bible."
Aydelotte started in theatre work 30
years ago as an usher for H. J. Griffith
in Chickasha. Okla. He was able to continue
his theatre activity while serving in
World War II from 1944 to 1946 and had
previously operated a booking agency out
of Oklahoma City as well as three theatres
in northern Oklahoma, among which was
the Royal at Tulsa.
In 1947 he came to Fort Collins and
took over the Trail, but closed it when he
opened the Aggie in 1954 and the Trail
was remodeled for business use. Frank is
married and has two children, a son
Robert, 22, who is a junior at Colorado
State University in Fort Collins and a 16-
year-old-daughter, Ann, who is a junior
in high school. Mrs. Aydelotte and Robert
used to help in the theatre work but Ann
always seems to have too many school activities
and other social life, her dad said
indulgently.
Sigrid Maier will make her screen debut
in Hal Wallis" "G.I. Blues." a Paramount
release.
Harling Again Urges
Ail-Out Pay TV Fighl
OCEAN CITY, MD.—Philip F. Harling
carried his anti-pay TV ci-usade to Maryland
exhibitors recently and warned
that if the medium were given a broad
scale test in this country, thousands of
theatres would be put out of business before
toll TV was proved uneconomical.
The chairman of the Joint Committee
Against Pay TV told the Maryland Theatre
Owners Ass'n convention here Wednesday
1 29 1 exhibitors must start ringing
doorbells, writing letters to legislators and
getting support of all types of organizations
in order to combat the threat to
theatres. He said that the fate of pay TV
rested in the hands of the Interstate and
Foreign Commerce Committee of the
House, of which Arkansas Representative
Oren Hams is the chairman. This committee,
he said, "is the root, the source, the
fountain and the salvation of the motion
picture industry." Harling said the committee
had lent a willing and sympathetic
ear to exhibition's problems and that it
saw eye to eye with exhibitors that "pay
TV is not in the public interest."
Harling claimed that if it had not been
for exhibition's efforts, pay TV would be
established in the United States today.
That is why Paramount took its Telemeter
experiment across the border to Canada.
he said.
The Zenith -RKO general test earmarked
for Hartford, Conn., will cost
$40,000,000, Harling said, but that doesn't
insure its success. Pay TV is not inevitable,
as some proponents claim, he added, stating
that "with our proper diligent and
sincere efforts, pay TV will never become
a success and we will continue to have
a very fine motion picture industry."
Detroit Critic Berates
Jacobellis Penalty
DETROIT— "If there is a need for censorship.
It should begin at the source of
whatever is objectionable," declared Helen
Bower, film critic of the Detroit Free Press,
in criticizing the prosecution of Nlco
Jacobellis for screening "The Lovers" in
Cleveland. She contends the punishment is
excessive; "That a man could face possible
deportation to Italy for having obeyed his
employers is incredible possible
.
five-year sentence and $2,500 fine seems
out of all proportion."
She noted that the same film played the
Trans-Lux Krim Theatre here, and "presumably
the citizens of Detroit were no
better and no worse for its having tarried
in our midst."
"Producers of motion pictures should
be made to understand that certain elements
must not be stressed for the sake of
sensationalism alone," she wrote. "At the
same time moviemakers must be permitted
some latitude in choosing themes with
genuine maturity."
Add 4 to Producers Guild
HOLLYWOOD—Robert L.
Lippert, Ross
Hunter. Jack Rose and Philip Barry jr.
have been added to the roster of the Screen
Producers Guild, making a total membership
of 173.
SW-G BOXOFHCE July 25, 1960

'
'
Christi
,
en
! remodel
. Egon
I . . . Alberto
I
engaged
I soon
I
were
I
Fiesta
'
Hawkins
i been
I
years
[
Star
I
I
I
ToTimy Hawkins now is driving the
Express Delivery tnack. He has
in the film sei-vice for a number of
and is well-known all over the Lone
State . A. Wolfe, Prince
Theatre manager, and Tommy Long, ditto
at the Lackland Drive-In, were among the
ten top winners in a statewide showman-
contest conducted by Claude Ezell &
Associates, operator of Bordertown The-
j
ship
I
. . Here
. . Also
. . Charles
SAN ANTONIO
Tn a recent bowling tournament held at
the Woodlawn Lanes, Al Moursand of
Cinema Art scored 225-563, while Kathi-yn
Krueger of Interstate chalked up 167-465
Klein of the Columbia home office.
New York, was at the local office
several days . in town were Dorothy
K. Sonney, Sonney Enterprises, Dallas:
Stout Jackson, Jackson Roadshows,
Robstown, and Oscar Narvaez, Towner
Twin Drive-In, Santone.
> new drive-in theatre at Falfurrias is
Hearing completion. It is owned by Senor
Soliz, formerly of Corpus Christi . . . Fernando
J. Obledo, Columbia office manager,
was on a business trip to Corpus
. . . Stowers Furniture Co. has takover
the closed State Theatre and will
it into part of the store.
Clara Cadena, head of the Clasa-Mohme
poster department, was spending her vacation
in Houston and New Orleans . . .
Alfred Pawleck, operator of the Midway
Drive-In at Karnes City who was in booking,
reported he is building a bowling alley.
terrey . . .
I
.
I-mcio Torres, manager of the Alameda
Theatre, was in a hospital for a checkup
Sada, of the Azteca Films col-
I lection department, vacationed in Mon-
Nelly Martinez, Azteca clerk, is
to be married to a local doctor
to book Mexican pictures
Sylvan K. Barry, El Capitan and
drive-ins, San Antonio, and Mateo
> Vela, the Rey, Galveston, and Maya Theatre,
Houston.
Bernie Menschell Discount
Is Increased to 50 Cents
HARTFORD—Bemie Menschell, chief
executive officer of the Outdoor Theatre
Corp., who put a discount ticket plan into
effect for Monday and Tuesday nights at
the Manchester Drive-In, Bolton Notch,
and Pike Drive-In, Newington, a month
ago, has increased amount of discount
from 25 cents to 50 cents.
The tickets are distributed through all
metropolitan Hartford A&P Supermarkets.
Both theatres' adult admission is 75 cents:
hence a patron on Monday and Tuesday
pays only 25 cents.
Menschell cited lag:ging Monday night
business, in particular, as reason for the
discount amount boost.
atres.
Best Rating for 'Ruth'
HOLLYWOOD — Twentieth Century-
Fox's "The Story of Ruth" was unanimously
voted the best picture of the month
for July by the members of the Hollywood
Foreign Press Ass'n.
CHIEF WOMPIS—New officers of the WOMPI club of DaUas were installed
at the impressive clubrooms of the Variety Tent of Dallas. A surprise guest was
Peter Palmer, star of "Li'l Abner." Thelma Jo Bailey, retiring president, presented
awards to Alta Mae Roberts, who devoted more than 300 hours of volunteer hospital
service, and Virginia Elliott, for bringing in the most new members. Left to
right, back row: Marie Russey, treasurer, Thelma Jo Bailey, Loree Butler, Shirley
Sembritzky (standing in for Grace Folsom), Rosa Browning, Etta Sims, Juanita
White, and Lorena Cullimore, all directors. Front row: Sue Benningfield, recording
secretary ; Rosemary White, first vice-president; Marie Powers, president; Virginia
Elliott, second vice-president, and Florence Lowery, corresponding secretary.
Werba Directs Publicity
For Samuel Bronston
'
NEW YORK—Hank Werba has been appointed
publicity director for Samuel
Bronston Productions and will headquarter
in Madrid during the company's shooting
of five pictures, it was announced by Robert
S. Taplinger Associatss, public relations
and advertising representative.
Bronston currently has "King of Kings"
in production for MGM release. Thomas
Carlile is unit publicity director and Kenneth
Sylvia is publicity writer. Franklyn
Phillips will coordinate still photo editing
and magazine contact. He was formerly
with Warner Bros, in that capacity.
Bronston will follow "King of Kings"
with "El Cid," story of the exploits of
Spain's romantic warrior.
$546,100 Distributed
HOLLYWOOD—Checks amounting to
$546,100 were mailed by the Motion Picture
Permanent Charities in the regular
midyear disbursement of funds to beneficiaries.
The largest of the 22 agencies
served by MPPC are the Community
Chests of Los Angeles, Glendale, Burbank
and Santa Monica, which received $357,-
505, and the Red Cross chapters of the
same areas, which received $99,486. Under
campaign chairman Sidney P. Solow,
MPPC raised $1,148,821 from 23,673 film
industry workers in the past year.
New Screens for Windsor
TORONTO—Famous Players Canadian
Corp. plans to install new screens in two
of its four theatres at Windsor, where E.
C. Lamoureux is district manager. The
Capitol will have a Walker H. I. screen
measuring 46x20 feet while the new
Walker screen in the Park will measui-e
29x16. The other Windsor units are the
Palace and Tivoli.
Montreal Festival
Holds High Status
MONTREAL—The film festival which
will be held at Loew's Theatre August 12-
16 will enjoy the status of international
approval.
The International Federation of Film
Producers Ass'n meeting at Cannes, France,
in May formally voted approval of the
local event, insuring that high standards
will be met.
Norman McLaren of the National Film
Board and internationally known film producer
will act as honorary chairman of
the local festival, while Pierre Juneau, executive
director of the National Film
Board, has been appointed chairman of
the festival committee.
All films to be presented during the
festival will be stored in National Film
Board's film vaults.
The latest film of Akira Kurosawa, "The
Hidden Fortress" will be presented. In
1951, Kurosawa's Rashomon was awarded
the grand prize at the Venice International
Film Festival. "The Seven Samurai,"
another of Kurosawa's 18 films, was
also a success throughout the world. "The
Hidden Fortress. " Kurosawa's first attempt
at Cinemascope, is the last of the Samurai
trilogy.
Meriden, Conn., Palace
Shuttered for Summer
HARTFORD—Loew's Theatres has shuttered
the first-run Palace. Meriden, for
the summer.
At the same time, Tony Masella. manager
of the theatre since 1950 and an
employe of the circuit for 26 years, has
resigned to join the Meriden sales staff of
the John Hancock Mutual Life Insurance
company.
BOXOFFICE July 25, 1960 SW-7

WHAT HAPPENS
WHEN A NATION
SPENDS MORE
ON GAMBLING
THAN IT SPENDS FOR
HIGHER EDUCATION ?
If you can find any Romans around, ask them. They lived
pretty high on the hog in their day. That is, until some
serious-minded neighbors from up North moved in. The
rest is ancient history.
You'd think their fate would have taught us a lesson.
Yet today we Americans spend twenty billion dollars a
year for legalized gambling, while we spend a niggardly
four-and-a-half billion for higher education. Think of
it!
Over four times as much! We also spend six-and-ahalf
billion dollars a year for tobacco, nine billion dollars
for alcoholic beverages, and billions more on other
non-essentials.
Can't we read the handwriting on the wall?
Our very survival depends on the ability of our colleges
and universities to continue to turn out thinking men
and women. Yet today many of these fine institutions are
hard put to make ends meet. Faculty salaries, generally,
are so low that qualified teachers are leaving the campus
in alarming numbers for better-paying jobs elsewhere.
In the face of this frightening trend, experts estimate
that by 1970 college applications will have doubled.
If we are to keep our place among the leading nations of
the world, we must do something about this grim situation
before it is too late. The tuition usually paid by a
college student covers less than half the actual cost of
his education. The balance must somehow be made up
by the institution. To meet this deficit even the most
heavily endowed colleges and universities have to depend
upon the generosity of alumni and public spirited
citizens. In other words, they depend upon i/nu.
For the sake of our country and our children, won't you
do your part? Support the college of your choice today.
Help it to prepare to meet the challenge of tomorrow. The
rewards will be greater than you think.
It's important for you to know what the impending college crisis
means to you. Write for a free booklet to HIGHER EDUCATION,
Box 36, Times Square Station, New York 36, New York.
Sponsored as a public service
in co-operation with The Council for Financial Aid to Education
OHCR COUCATION
SW-8
Through the Courtesy of
BOXOFFICE
BOXOFFICE :: July 25, 1960

•
'Bells
I
I
OMAHA—The
I
pace
[
"Bells
I
I
and
'
,
named
I
Don
I
ager
^
MINNEAPOLIS—Jerald
I
i
I
—
—
—
'Bellboy' Entry at 250
Adds a Mill City Hit
MINNEAPOLIS— "The Bellboy," which
opened at the Gopher Theatre, made the
best showhig among the new offerings with
a rating of 250 per cent. Also rating 250
per cent was "Pollyanna" in its second
week at the St. Louis Park Theatre. "Ben-
'
Hur, in its 21st week at the Academy, had
another big 700 week.
(Average Is 100)
Academy Ben-Hur (MGM), 21st wk 700
Century—Can-Can (20th-Fox), 5th wk 100
Gopher—The Bellboy (Para) 250
Ice Polacc (WB), 3rd wk 60
Lyric
Orpheum—Hannibal (WB) 1 50
Pan—The Rat Roce (Para), 3rd wk 125
St. Louis Park- Pollyonna (BV), 2nd wk 250
State Bells Are Ringing (MGM), 3rd wk 60
Uptown Expresso Bongo (Cont'l), 4tti wk 80
Westgate Oscor Wilde (Four City), 2nd 00
wk. . . 1
World The Aportment (UA), 2nd wk 200
Holdovar Programs Draw-
Very Well in Milwaukee
MILWAUKEE—"Ben-Hur" in Its 13th
week at the Strand still was packing 'em
in and maintaining the 300 mark. This is
due in no small part, however, to excellent
promotion and alertness on the part of
Miss Estelle Steinbach, managing director.
At the Wisconsin, "The Apartment" did
200. Business in general was good here.
Poloce stop! Look! and Lough! (Col); The
Electronic Monster (Col) 90
Bells Are Ringing (MGM), 2nd wk...l25
Riverside
Strand Ben-Hur (MGM), 13th wk 300
Towne Portroit in Block (U-l), 2nd 150
wk
Warnei' Hercules Unchained (WB); Stranglers
of Bombay (Col), 2nd wk 105
Wisconsin The Apartment (UA), 2nd wk 200
Are Ringing' Has
Good Omaha Welcome
State Theatre set the
last week with rousing receipts for
Are Ringing." Also showing strong
was "The Rat Race" in its second week at
the Orpheum.
Cooper—Ben-Hur (MGM), 22nd wk 1 20
Dundee Bobbikins (20th-Fox) 90
Omoho The Greatest Show on Eorth (Para),
reissue 85
Orpheum The Rot Race (Para), 2nd wk 100
State Bells Are Ringing (MGM) 1 50
Four Personnel Changes
By Minnesota Circuit
MINNEAPOLIS—In a revision of personnel
by Minnesota Amusement Co., Charles
Zinn, formerly northern district manager,
is the new city manager in Minneapolis
manager of the State Theatre here.
He replaces Tommy Martin, who has been
manager of the Paramount in St.
Paul.
,
Alexander, formerly manager of
the Paramount, has been named manof
the Riviera Theatre, St. Paul. He
replaces Arlo Van Sickle who becomes
liouse manager of the Paramount, St. Paul.
iNew Ed Linder Assistant
Engevik, forimerly
with Ted Mann's theatres in St.
Paul, has been appointed assistant mana-
|ger at the Gopher Theatre by Ed Linder,
Gopher manager. Engevik replaces Virgil
iMannie, who resigned the first week in
July.
I
Installs Air Conditioning
PORTLAND, ME.—The Empire Theatre
has a new air conditioning system.
Ben Marcus, Now With 40 Theatres,
Celebrates Opening His First One
RIPON, WIS.—Twenty-five years ago,
Ben Marcus opened his first motion picture
theatre in a vacated department
store and named it the Campus. Saturday
the 9th, Marcus and his theatres, which
now number around 40, wound up a weeklong
celebration of the silver anniversary
of the opening at the Campus.
Competing for the title of Wisconsin
Movie Queen were girls from 16 of the
cities in which Marcus has theatres.
Business firms of Ripon displayed their
street flags in honor of the occasion. The
parade of movie queens led right up to the
Campus Theatre, where following the
crowning of the queen, a world premiere
of "From the Terrace" was shown. Tickets
sold for $1 each, with all proceeds tamed
over to the Ripon Community Chest.
The newly crowned queen won an allexpense
two-week trip to Hollywood, with
$250 expense money added. In addition,
she is to be given a motion picture screen
test by a major studio, a $200 wardi-obe
from Junior House and a $300 scholarship
to a school of modeling.
On the final day, Marcus was honored
at two public events. He was the central
figure at a reception at the Republican
House, and again at the dinner in his
honor at the Ripon College Memorial
Union building.
Tributes poured in from every segment
of the motion picture industry.
Marcus was born Aug. 10, 1911, in
Stolpce, Poland, and was brought to the
United States by his mother in 1925 when
he was 14 to join his father, who had established
a small meat packing firm in
Minnesota.
He learned English in two months, and
in the next four years finished six years
of junior and senior high school, graduating
in June of 1929, top thii-d of his class.
While attending high school, he handled
SIGNING UP—,\ndy Spheeris, president
of the Towne Theatre Corp. in
Milwaukee, signs up for "Can-Can" at
the conclusion of a luncheon given tor
press folk by 20th-Fox. Jack Lorentz,
Milwaukee manager for Fox, stands at
left. Russ Mortenson, executive of
Standard Theatres, looks on.
a newspaper route, starting with 60 customers
and building the route up to 500
when he finished.
On leaving high school, Marcus enrolled
at the University of Minnesota, majoring
in accounting, working nights at the old
Minneapolis Journal in the circulation department.
In the summer, he was an advertising
salesman. In his third year he
dropped out of the university to concentrate
on handling the newspaper's theatre
advertising accounts.
As time went on, he became acquainted
with Minneapolis theatre operators, and
eventually turned his thoughts to going
into the theatre business for himself.
Scouting Minnesota and Wisconsin, he
finally chose Ripon and started the Campus
Theatre.
Marcus has become the operator of the
largest circuit in Wisconsin, and is a leader
in his industry. In 1948 and 1950, he
served as president of the Allied Theatre
Owners of Wisconsin, and now is chairman
of the Wisconsin-Michigan Allied
Theatres, and a director and regional vicepresident
of National Allied.
Marcus also is the owner of two Big
Boy restaurants in Milwaukee (with a
third under construction), and has the
Guest House Inn motel at Appleton which
has 50 rooms, a 24-lane bowUng alley and
a swimming pool.
Taking advantage of the widespread
publicity expected in connection with the
week-long 25th anniversary celebration,
each of Marcus theatre managers whipped
up a promotion for his respective theatre.
The Ripon promotions follow closely the
exploitations found in other towns in
which Marcus has theatres. Here is the
promotion schedule at the Campus:
Sunday matinee: Free gifts to all children.
Monday night: A 1935 quarter will admit
you to our show.
Tuesday night: Any couple celebrating
their 25th wedding anniversary in July,
admitted free. Lucky couple wins $10 gift.
Wednesday night: Free gifts to all
mothers and dads, plus anniversarj' cake.
Thursday night: Teenage bonus feature
at 11 p.m. No extra charge. Free refreshments.
Friday night: Surprise Night! A free 75-
cent gift for all.
Saturday night: World premiere. Movie
queen contest winner, Rambler winner.
Ontario Government
Reviving Elliot Lake
TORONTO—Plans for the provincial
government are expected to bring a new
lease of life for the northern Ontario mining
town of Elliott Lake where one of the
two local theatres of Allen's Premier Theatre's,
Toronto, was closed last month because
of the exodus of residents when the
uranium business died.
Mines Minister James A. Maloney announced
the start there of a large provincial
institution, the establishment of a
tourist park and negotiations for new industries
to replace the closed mines.
BOXOFnCE July 25, 1960 NC-1

SEVERAL ALLIED LEADERS—This group of Allied officials was photographed
at the recent Wisconsin Allied gathering at Elkhart Lake. Left to right:
Al Myrick, president of National Allied: Ben Marcus, chairman of Wisconsin
Allied; A. F. Myers, who just a few days ago retired as National Allied general
counsel; Glenn Kalkhoff. L\TSE representative: Jack Kirsch, president of Allied
Theatres of Illinois, and Ed Johnson, president of Wisconsin Allied.
$50 Dinner and 'Ruth'
Help Variety Clinic
MILWAUKEE—Three years ago. Variety
Tent 14 established the Mount Sinai
Epilepsy Clinic. Today the fame of the institution
has spread far and wide, with a
long waiting list of patients. So to keep
pace with the rapid growth, Variety committed
itself to $50,000 a year for its upkeep.
This year, to add a bit of glamor to the
fund-raising campaign kickoff, Elana Eden,
star of "The Story of Ruth," was brought
in as a guest at the initial luncheon. Ben
Marcus, chairman of the fund committee,
said he knew the press folk were well acquainted
with the club's humanitarian efforts,
and asked for their help in spreading
the gospel.
"This year," he said, "we will need $50,-
000 in order to carry out our commitments
in behalf of the clinic. We have several
projects under way which will see us
through, we hope, but the one of immediate
importance is the one I would like to
discuss at this time."
He then explained there was to be a
H
U

, DCDT
i
CDCCn
•
Unmgdtivl riXLLU
Directed by Screenplay by E«eculive Producer
ROYDELRUTH- GEORGE WATERS and •
RICHARD BERNSTEIN RICHARD B. DUCKEH
i-oHuced by RICHARD BERNSTEIN • A VISCOUNT-TERRY MOORE PRODUCTION AN AMERICAN-INTERNATIONAL PICTURE
CONTACT YOUR ^Imanlc^irL,
/nXennatloruzL EXCHANGE
^AERICAN INTERNATIONAL PICTURES
OF MILWAUKEE
ED GAVIN
212 West Wisconsin Ave.
MILWAUKEE 3, WIS.
AMERICAN INTERNATIONAL PICTURES
OF NEBRASKA & IOWA
MEYER L. STERN
1508 Davenport Street
OMAHA, NEBRASKA
AMERICAN INTERNATIONAL PICTURES
OF MINNEAPOLIS
BERNARD McCARTHY
74 Glenwood Avenue North
MINNEAPOLIS 3, MINN.

. . The
. . Joe
. . Glenn
. . Forrie
. . Rita
^a|fl
MINNEAPOLIS
gen Marcus of the Swirnoff & Marcus circuit.
Milwaukee, will addrees the
opening session of the Pioneer Theatres
managers meeting August 9 at Casco Point
Lodge at Lake Minnetonka. Marcus will
discuss the theatre manager's responsibility
under current conditions. Managers
of the various theatres operated by Pioneer
in Iowa will speak at the other sessions.
The meeting, which will mark the 30th anniversary
of the circuit, will end August
12.
.
Ev Seibel, advertising and publicity manager
of Minnesota Amusement Co., vacationed
in northern Minnesota . . Sally
.
Peniston is the new stenographer at 20th
Century-Fox Rex Theatre at
Little Fork, operated by Leo AUender. is
closing August 1 . . Sheldon Kllman.
.
manager of the Aster Theatre, vacationed
in northern Minnesota.
'For the Love of Mike" will be saturated
by 20th Century-Pox for a three-week
period beginning August 24 in the entire
territory. The film is described by M. A.
Levy, Fox manager, as a family picture
in Cinemascope and color. The exchange
will have 25 prints during the saturation,
Levy said . . . Harry Hollander. Columbia
exploiteer, was in working on "Strangers
When We Meet" at the Lyric, Minneapolis,
and Riviera. St. Paul.
THEATRE PRINTERS
for over
40 YEARS
in Minneapolis
AD ART ADV.
Company
121 N. 7th St. FE 8-5681
Edw. P. Schwartz
Alex Astren
Ken Lamb—Ruby Norman
Best Wishes to
BEN SHLYEN
AND
BOXOFFICE
ON THEIR 40TH ANNIVERSARY
FROM
The Largest Independent
Sound Service Organization
NORTHWEST
SOUND SERVICE. INC.
73 Glenwood Ave. Minneapolis
M. A. Levy, Fox manager, was in Milwaukee
calling on the Swirnoff & Marcus
circuit ... A weekly foursome on the golf
course includes Earl Wilson. Lopert sales
representative: Ralph Pielow jr.. Quad-
States Theatre Service; Carl Olson, manager
of United Artists, and Jack Kelvie,
Theatre Associates . . . Bob Haugen. manager
of the Terrace theatre, vacationed in
Canada.
Outstate exhibitors in were John and
Bill Bender. Bemidji; Mrs. Clarence Quincer
and son Don. Wadena; Don Buckley.
Redwood Falls: Freeman Parson. Sauk
Centre. James Randgaard. Staples: D. G.
"Buck" Rauenhorst. Slayton; Paul Ayotte.
Duluth; Bob Alexander, Brahani; Fred
Deuth, Heron Lake; Percy King, Adrian;
Judd King, Dell Rapids, S. D.; Mr. and
Mrs. Roy Rasmussen. Perham; Tillie Smith
Guelsow. Long Prairie; Arvid Olson. Pine
Island, and Burr Cline, Jamestown, N. D.
Stan McCuIloch is the new booker at
Warner Bros . . . Janet Prince, stenographer
at Warner Bros., vacationed at her
home in Aurora . Myers, sales
manager at Paramount, is a grandfather.
His daughter gave birth to a baby girl
Congratulations to Ben Shiyen
on
Boxoffices 40th Birthday
WELWORTH THEATRES
MINNEAPOLIS
Best Wishes to Ben Shiyen and
Boxoffice on Their 40th Anniversary
RED WAGON PRODUCTS
MINNEAPOLIS
July 12 . . . The Community Theatre at
,
New England, N. D.. closed . Pulling,
contract clerk at Paramount, vacationed
on the North Shore of Lake Superior.
.
Chuck Bliss, formerly salesman In
northern Minnesota and North
i
Dakota
for Universal, is back In the exchange
as booker. He replaces Kenny Bergman,
who resigned Wood, Universal
head booker, vacationed in Wisconsin . . .
Paul Swater. manager of the Century Theatre,
vacationed in New York and Pennsylvania
. Hawk, salesman at Allied
Artists, vacationed in Iowa.
Earl Wilson, Lopert sales representative,
now will cover the Chicago, Milwaukee,
Detroit. Indianapolis and Minneapolis territories.
His former territory included the
Kansas City. St. Louis. Des Moines. Omaha
and Minneapolis exchange centers. Wilson
will continue to headquarter in Minneapolis.
Sol Sachs. Lopert representative
in Dallas, now will handle St. Louis, Kansas
City, Omaha and Des Moines.
Variety Club of the Northwest will have
its annual golf tournament and dinner at
Oak Ridge Country Club in suburban Hopkins
Friday. September 9. Gil Swenberger,
general manager of Berger Amusement Co..
and Charles Rubeixstein, operator of the
Hollywood theatre, are cochairmen of the
event.
Following remodeling the East Park
NC-4
BOXOFFICE July 25. 1960

!
refreshment
:
new
I
enlarging
I was
I
played
! A
1
Jack
1 door
!
Prague
i
from
I
!
ances
I
ing
I
admitted
I
the
! for
I
I
I
Theatres
i
product.
1 Gull
.
]
in Brainerd now will bid for
The Brainerd Theatre and the
Drive-In will bid against the Para-
Theatre there Cava,
secretary at Allied Artists, vain
South Dakota . Pitzwho
is featured in the new film,
for Tomorrow," headlined the
"Music Under the Stars" concert
I at the Metropolitan stadium in subm-ban
Bloomington.
i
mount
;
manager's
!
cationed
I
gerald,
j
"Reach
\
opening
. . Janice
. . When
. . Ella
. .
j
Dnve-In at Sioux Palls, S. D., has reopened.
Improvements include remodeled
stands, resurfacing the screen.
landscaping, regrading of ramps and
Admission
the restrooms . . .
hiked to $1 when "South Pacific"
at four area drive-ins . the
new combination theatre-auditorium at
Wells is completed, the theatre will be
leased to a private operator.
new Cinemascope screen has been installed
in the Parkway Drive-In at International
Palls. Elmer Rostie and sons
and Duane are operators of the outstand
. . . The Rose Theatre at Underwood,
N. D., has been reopened .
Theatre at New Prague, operated
by George Jonckowski, even gets patrons
the Twin Cities 1 40 miles away ) when
it shows an occasional Czech film.
William Castle, producer of Columbia's
"13 Ghosts," was In for personal appearin
connection with the film's openat
the RKO Pan. The first 100 persons
in line wearing a ghost costume were
free when the picture opened at
theatre . . . Don Morrison substituted
Will Jones, entertainment columnist
of the Morning Tribune, when Jones took
his recent vacation.
Ray VonderHaar Is
Tenlelino Manager
INTERNATIONAL PALLS, MINN.—Ray
VonderHaar, who has managed the Border
and Grand theatres for 11 years, has been
promoted to general manager of Tentelino
Enterprises of Alexandria, which owns
seven theatres in Ely, Brainerd, Park Rapids,
Alexandria and the two here.
VonderHaar started in the theatre business
23 years ago in his hometown of
Pierz. He was assistant manager of the
Allied Forces Theatre in Paris during the
War. He came here in 1945 as manager of
the Grand.
Three Alexandria men own Tentelino
Enterprises—John J. McCarten, Douglas
County attorney: Kenneth C. Betchel, program
director for KCMT-TV, and Joseph
O. Perino, manager of the Runestone
Electric Ass'n.
Opens New Drive-In
LOS ANGELES—Columbia contractee Jo
Morrow appeared at the premiere of the
new South Bay Drive-In in San Diego, to
cut the ribbon prior to the screening of
Columbia's "Once More, With Peeling."
35MM Projector Mechanism and
-Movement Repairing—Factory Work
PROJECTION SERVICE & SUPPLY CO.
(Sam J. Segal)
80 Glenwood Avenue Minneapolis 3, Minnesota
FEderol 8-3051
Paullina, Iowa, Theatre
To Be Offered for Sale
PAULLINA. IOWA—Mrs. Will Johansen
reportedly plans to dispo.se of the Wonderland
Theatre here as the result of the
death of her husband.
Johansen died following a severe heart
attack. A veteran exhibitor and widelyknown
throughout the territory, he had
bsen seriously ill for a number of months.
Best Wishes to
BEN SHLYEN
AND
BOXOFFICE
ON THEIR 40TH ANNIVERSARY
Theatre Associates
TOM BURKE
JOHN FARLEY
JACK KELVIE
FREIDA PODRATZ
704 Hennepin Ave. Minneapolis
'Elmer Gantry' Opened
At Sauk Centre, Minn.
SAUK CENTER, MINN.—"Elmer Gantry"
was premiered recently as part of
a summer-long celebration honoring Sinclair
Lewis, this city's most famous native
son. The premiere was held in the Main
Street Theatre, operated by Freeman Parsons,
with proceeds going to the Sauk
Centre Main Street Ass'n. The opening was
tied in with "A Man Prom Main Street,"
a pageant depicting Lewis' boyhood days
in Sauk Centre, which was presented Friday,
Saturday and Sunday nights at the
Stearns county fairgrounds. It will be repeated
on the first weekends in August
and September.
This year has been designated "Sinclair
Lewis Main Street Year" by Gov. Orville
L. Freeman. Lewis was born here 75 years
ago, and "Main Street," his novel of life
in a small Minnesota town, was published
40 years ago. He died in 1951.
Try Us Next Time
1327 S. Woboih, CHICAGO
Our Heartiest Congratulations to
Ben Shiyen and Boxoffice Magazine
ON THEIR 40TH ANNIVERSARY
DAHLSTROM & WEINBERGER
SPECIALIZING IN THEATRE DECORATING
72 Glenwood Ave. FEderal 5-2203 Minneapolis
GUNNAR DAHLSTROM
MARTIN WEINBERGER
Congratulations to Ben Shiyen
and Boxoffice
Magazine
ON THEIR 40TH ANNIVERSARY
JACK BRADLEY
INDEPENDENT FILM SERVICE, INC.
(Member of Notional Film Service!
72 Glenwood Ave. Minneapolis 3, Minn.
BOXOFFICE July 25, 1960 NC-5

. .
OMAHA
Uerinan Gould, partner in a circuit which
has drive-in theatres in Omaha and
Lincohi. had great success soiling pork
chops at the 84th and Center Drive-In in
Omaha. They went like hot cakes so he
had some boxed and sent to Danny Flannigan.
who manages the 84th and Drive-
In at Lincoln. In the shuffle the note
labeling the shipment and instructions got
lost. A little later Gould got this note from
Flannigan: "Please send me some more
of those salmon patties. The customers
snapped them up and loved em." Gould
is anxiously awaiting a sequel to the story.
Tony Goodman, one of Omaha's ace
publlnks golfers and salesman for 20th-
Fox. got the first hole-in-one in his many
years of play last week. He rapped out
a No. 5 iron on the 175-yard ninth hole at
Dodge Park and the ball didn't touch the
grass— it plunked right into the cup.
Tony's son Johnny swept through his first
two rounds in the Omaha Publinks
Tournament. Tony is taking his vacation
to play in the state golf tournament.
Mrs. Esther Green (Humphrey), owner
Congratulations
Ben
to
Shiyen
Mann Theatres
MINNEAPOLIS
and manager of FEPCO film advertising
company, and her husband Harry Humphrey
went to Denver for the Shrine convention.
Humphrey is state head of the
uniformed bodies . . . Pat Halloran. Buena
Vista manager, again is grooming a team
for the Midget League tournament. His
son Tim plays with Russels in Class C .
Joan Kline, bookers' stenographer at
United Artists, reported a gun and Japanese
camera were stolen from her husband's
car in front of their home.
Don Shane, Omaha city manager for
Tri-States. breathed a sigh of thanks as
sweltering weather descended on Omaha
for the weekend and the Orpheum's new
air-conditioning system got into operation
just in time—and lines for "Psycho"
extended for blocks . . . Exhibitors on the
Row included George. Phil and Jack
March of Wayne and Vermillion; Sid Metcalf.
Nebraska City; Carl Harriman. Alton,
Al Haals and S. J. Baker, Harlan; Arnold
Johnson. Onawa, and Frank Good. Red
Oak.
TOLEDO—Harold E. Brown has retired
as vice-president of sales for Strong
Electric Corp. but will continue as parttime
consultant, announced Arthur J.
Hatch, president.
My Best Wishes to
Their
Ben Shiyen
and Boxoffice
on
40th Anniversary
•
JOE LOEFFLER
LOMAC DISTRIBUTING CO.
"Pictures fo Suit Your Neerf*"
72 Glenwood Ave. FE 5-2203
Minneapolis,
Minn.
shirt with the letters "PW" on the back.
Brothers Bert and Clayton Cheevers, Varsity
and State theatres managers, supplied
the explanation, though. It seems
they believed this title (interpreted "poor
worker" if you so wishi was merited as
they and Jancke engaged in a "do-it-yourself"
remodeling job of the store space in
the State Theatre building. So they painted
the letters on Boss Jancke's work shirt.
The store space, formerly occupied by a
jewelry firm, now is a barber shop. Bill
Franks, the new tenant, operated in one
spot for 28 years until the building was
torn down, so Jancke believes the new
adjoining business may be a long-run type.
Two modernistic murals are the decor of
two walls of the men's room at the Varsity
Theatre. Ed Jancke. son of Walter Jancke.
utilized his art major studies at the University
of Nebraska and his leisure time to
paint them. He has a paying job as a city
Red Cross swimming instructor. Ed and his
mother, in turn, are proud of his dad's
latest recognition. Walter Jancke was one
of 30 military and civilian volunteer
workers in the Lincoln Air Force Base
recreation program to be honored at the
base's first volunteer recognition dinner.
Variety of Minnesota
Annual Dinner Sept. 14
MINNEAPOLIS—The Variety Club will
hold its annual contribution dinner
Wednesday, September 14. in the clubrooms
at the Pick-Nicollet Hotel, according
to Tom Burke, chief barker. There will
be cocktails at 6; 30 followed by dinner at
7:30. A new 1960 Cadillac will be given
away. Tickets are $110 and Ben Berger,
president of Berger Amusement Co., Is
the chairman.
It was announced previously that the
club's annual golf tournament will b«
September 9, at Oak Ridge Country Club
in suburban Hopkins. There will be a
luncheon at noon and dinner at 7 pjn.
Oil Swenberger is chairman assisted by
Bob Hazelton, Bob Karatz, Don O'Neil,
John Branton, LeRoy Miller, Harry Levy.
Bill Wood, Forrie Meyers and Gabe
Nathanson.
The clubrooms, which have been closed
for the past two weeks, reopened Monday
the 18th.
Best Wishes From
S. E. HELLER CO.
Northfield, Grand Rapids & Miloca, Minn.
Allied Artists and Rank
Sign Distribution Deal
NEW YORK—Allied Artists International
Corp. has signed a distribution agreement
with the J. Arthur Overseas Film
Distributors covering certain films in Germany,
Austria, Holland and Sweden, according
to Norton V. Ritchey, president.
It extends arrangements made some years
ago covering Germany and Austria.
Rank will handle "Pay or Die," "Bluebeard's
Ten Honeymoons" and "The Purple
Gang" in Sweden, Gtermany and Austria,
and "The Bat" in Holland.
NC-6 BOXOFFICE July 25. 1960

Richard Barkes Buys
McGralh TOP Stock
OMAHA—Richard Barkes has acquired
the interests of Henry and Ray McGrath
in the TOP Advertising Co.
The three men founded the company as
a partnership in 1955 and started in business
at 6004 Pine St. Recently they expanded
the plant and now have offices on
the floor above the plant.
Barkes said he had reorganized the
company as an incorporation. He has been
in the film advertising business for 15
years.
While engaged primarily in theatre advertising,
the company does considerable
printing work in areas outside this field.
The McGraths have not announced future
plans.
Cooper Golden Agers
Total 3,125 in Omaha
OMAHA — The Cooper Foundation's
Golden Age Club program is proving popular
in Omaha, and is constantly on the
increase, according to Tom Freet, the
Cooper city manager. There are now 3,125
members. The club was started a little
over a year ago, and a steady flow of
cards and letters from patrons over 60
thanking the foundation comes into the
office.
'We have given Golden Age cards to people
from the day they turn 60 to some up
to 90," said Jack Klingel, manager of the
State Theatre. "I have as many as ten applicants
a day, and probably average at
least five."
Cooper officials report the favorable
comments are extremely gratifying. Many
point out that pensions make their budgets
very limited for entertainment and that
the reduced price to club members is a
definite help.
Golden Agers ai'e admitted at special
rates of 50 cents or lower, depending on
the theatre admission price. Cards are
good for a year and may be renewed each
year. They are good for admission Sunday
through Saturday, only exceptions being
for special road shows.
The Cooper Golden Age Club is offered
for the foundation's theatres in Oklahoma
City, Okla.; Colorado Springs, Greeley,
Pueblo, Grand Junction, Lincoln and Omaha.
Each member is sent a card on his
birthday. He may present the birthday
card at the boxoffice and bring a guest.
$329,000 in Pensions
HOLLYWOOD—The Motion Picture Industry
Pension Plan paid out $329,000 to
713 retirees during the first six months of
the year, according to a report made by
George Flaherty, chairman. The plan expects
to have about 900 industry retirees
by the end of the year. The total amount
in the plan now exceeds $19,000,000.
Wind Damages Drive-In
CARLYLE, ILL.—The Car-Breeze Drivein
suffered damages estimated at around
$15,000 during a recent electrical storm and
severe wind. The large screen, tower and
fence at the drive-in were blown down.
Howco Back in Kansas City
Under Kroeger Ownership
KANSAS CITY—The Howco exchange
here, inactive since early this year, is
back in business at
the same location,
116 W. 18th, and with
the same telephone
number, Victor 2-
9840. The chief difference
is that the
ownership of the exchange,
as well as
that in St. Louis, has
changed hands.
Now designated as
the Howco Ex-
Bill Kroeger changes of St. Louis
and Kansas City, the
distributorships are owned by W. C. "Bill"
Kroeger in association with Mrs. Muriel
Lawson of St. Louis. Kroeger already is
known here through his numerous trips
to Filmrow as midwest division manager
for the Howco Co., at which time his headquarters
were in Memphis. He now is
headquartered at the Howco St. Louis exchange,
3238 Olive.
Miss Charline Lawson, daughter of Mrs.
Muriel Lawson, is the booker for the exchange
here.
The decision to resume activities in the
Kansas City area, Kroeger said, came
about partly through the acquisition by
Howco of new film product and because
of the unexpectedly eager response in
other areas to the Howco produced film
"Thunder in Carolina," Rory Calhoun
starrer of the "Southern 500" stock car
race at Darlington, S. C.
Vermont Engineers Seek
Public Buildings Code
WOODSTOCK, VT.—A study committee
of the Vermont Society of Engineers has
recommended a state building code "for
use in the design, construction and alteration
of publicly used buildings," including
theatres, in a report presented at the society's
annual meeting here.
The group, headed by William A. Stebbins,
superintendent of the Burlington
Electric Light department, urged the society
to launch a drive to have the proposed
code approved at the 1961 session
of the legislature and to aid the proper
siate agency in establishing standards and
regulations.
Stebbins said his committee agreed that
"there is a need for a means of regulation
of construction and alteration of buildings
used by the public, to insure all requirements
of structural safety and health
are met, in addition to those already
existing relative to fire safety and sanitation."
Larry Market Is Winner
LOS ANGELES—Larry Market, manager
of the United Artists Theatre. Inglewood.
is the winner of the United Artists Theatres
showmanship drive according to announcement
made by Frederick Kunkel.
coast division manager of the circuit. Market
has been with the circuit since 1948.
He will receive as prizes an increase in
s.alary, added vacation and unspecified cash
awards. A new drive will be started by
the company August 1.
$150,000 Airer Open
Near Concord, Calif.
CONCORD, CALIF.—The Concord Automovie,
representing an investment of
$150,000 in the future of motion pictures,
has been opened here by Richard Jeha of
El Sobrante. one of the owners of the
Park Theatre. El Sobrante.
The 800-car drive-in is on Concord avenue,
halfway between the city and Contra
I ;a highway near Buchanan Field. Clit.
Best, who has managed theatres in Santa
osa and Vallejo, is manager of the nc\j
theatre.
The Corncord Automovie is the second
drive-in to be located in this area. The
other is the Motor Movies on Contra Costa
highway in Pleasant Hill.
Variety Barkers Reserving
Seats for European Flight
BOSTON—A deposit has been made
with Air France for a jet airliner to take
members of the Variety Club of New England
to Paris October 15. The return date
is November 5.
James Stoneman of Interstate Theatres
Corp., chairman for the flight project, announced
that July 15 is the deadline for
reservations. He said enough members had
indicated an interest in the flight to lower
the price to $235 per person for the round
trip. Members of other Variety tents are
eligible to make this trip with the New
England group.
CPP Golf Day Aug. 25
TORONTO—The annual motion picture
golf tournament, sponsored by the Canadian
Picture Pioneers will be held Thursday,
August 25. rain or shine, at St. Andrews
Golf and Country Club. A banquet
will climax the day.
Frank H. Fisher, CPP president, reported
Ralph Dale had been appointed
chairman of the golf committee.
SAVE ON REPAIRS
Wf DO THE JOB RIGHT—
& REASONABLY!
Save Moneyl Save Timel Fast, dependable
service. Standard and Super Simplex, Century
and Motiograph Projectors.
Call us onytime.
30 years service to Iowa theatres.
DES MOINES THEATRE SUPPLY
CO.
1121-23 High St. • Oes Moines, Iowa
Phone—CHerry 3-6520.
BOXOFFICE July 25, 1960 NC-7

"Early last niontli I clie«k

1 "gladly"
I
I
I
I
I
CINCINNATI—The
I
I cated
,
rated
1
Volley—Con-Con
I
'Apartment'
! In
'
I
I
;
centage-wise,
, Heights
:
LIMA,
i building
:
$6,500
I
j stand,
I
damaged,
—
—
—
—
ToIIyanna' Launches
New Detroit Policy
DETROIT—A fast business pace was
set here the past week by the
opening of "Pollyanna" at the Mercury
Theatre, the situation's first booking in its
new role as a consistent first-run theatre.
In most first runs the level of business was
quite satisfactory, the anticipated postholiday
slump failing to develop.
(Averoge Is 100)
Adams Bells Are Ringing (MGM) 120
Broadway-Capitol Dinosourus (U-l); S.O.S.
Pacific {U-D no
Fox—The Story of Ruth (20th-Fox), 4th wk. . . 1 00
Madison Con-Con (20th-Fox), 6t+i wk 220
Mercury Poliyonno (BV) 200
Michigan The Aportment (UA); TKc Music
Box Kid (UA), 4th wk 125
Palms Portrait in Black (U-l); Too Soon to
Love (U-l) 135
Irons-Lux Krim Corry On, Nurse (Governor),
4th wk 125
Steals Show
Cleveland
CLEVELAND—People like "The Apart-
ment," as the continued heavy attendance
at the Stillman Theatre for the third
week testified. This film outgrossed, perthe
other popular-priced pic-
'
tares on review at the first-run theatres,
including the heavily advertised "Pollyanna,"
which has all the qualities de-
|manded by groups for family entertainiment
but did not draw the expected famiily
support.
Allen Poliyonno (BV) 95
Art Lesson in Love (Janus) 95
Hippodrome Portrait in Block (U-l), 4th wk. ..115
'Ohio Ben-Hur (MGM), 25th wk 120
Palace Con-Con (20th-Fox), 8th wk 95
State Bells Are Ringing (MGM), 3rd wk 80
Stillman ^The Apartment (UA), 5th wk 135
[Fryer Causes $6,500 Fire
OHIO—Fire in the concession
at the Gloria Drive-In Theatre,
jon the old U.S. 25 near here, caused about
damage. The blaze started in a
deep-fat fryer which had overheated. The
Iftre was confined mostly to the concession
and the projection booth was not
so the fUm program went on as
'Scheduled.
Huge L500-Car Miracle
Opened in Pontiac by E, L Samuels
Allen S. Warth Appeal
Turned Down at Dayton
DAYTON—Second district court of appeals
has turned down the appeal of former
Art Theatre Manager Allen S. Warth,
now in a similar post in New York City,
from a conviction for exhibiting an obscene
motion picture, "The Lovers," at the
Dayton house Nov. 21, 1959. The case was
tried before Judge Emmett J. Jackson in
Dayton municipal com-t, and Warth was
convicted by a jury.
In filing for an appeal, counsel for
Warth claimed the court lacked jurisdiction,
and that the fUm, which had been
approved for distribution in the United
States, was judged not obscene by the
Bureau of Customs. In a decision written
by Judge Joseph D. Kerns, in which Judge
Calvin Crawford and William C. Wise-
1
Cincinnati Thrives
On Class Films
quality of local film
fare the past week is indicated by the "A"
ratings given five films and the "B" man concurred, the
ratcourt
ruled, "Where a
ings given four other films
conflict exists
at first-run
between federal law and
houses by local newspaper state legislation,
critics. That the
the former takes precedence.
No quality
public appreciates the high conflict exists
of the
here. The state
motion pictures being screened
statute in no way
is indiimposes
a burden or
by the fact that
interferences
all of them were
with federal legislation."
at 100 or better, with "Ben-Hur"
The court was of the
in
opinion that Congress
its 18th week at the Capitol continuing
did not intend to interfere
to
with the
do top business because
police
of the almost
power of the states by delegating to
daily special screenings
the
to accommodate
Bureau of Customs authority to make
the many busloads of out-of-town viewers.
Albee The Apartment (UA) 190
Capitol Ben-Hur (MGM), 18th wk 300
[Esquire
'*!

|
$100,000 Remodeling of Madison
Lifts Spirit of Detroit Industry
DETROIT— ExU-nsive remodeling of
the
Madison Theatre at a cost well over $100,-
000 was completed by United Detroit Theatres
prior to its recent opening of the
roadshow engagement of "Can-Can." The
UDT house is around 45 years old, one
of the oldest first-i-un theatres in the city,
and its extensive rcconstiaiction is evidence
of the faith of a major operating
company in the future of screen show business
in downtown Detroit.
Woodrow R. Fraught. UDT president,
said that "little remains of the old Madison
Theatre except the original shell and
its fine reputation for showing the best
In motion pictures."
In the remodeling program, French
Congratulations
BEN SHLYEN
and
HAL REVES
THEATRE
LOU MITCHELL
from
MITCHELL
SERVICE
to
DEL RITTER
Best of Luck
My Friend
Ben
and his local Representative
Hal
Reves
PHYILIS AND AL DEZEL
Surf and Coronet Theatres
marble facades replaced the old red formica
front. The exterior boxoffice was
removed and replaced by glass doors. A
special boxoffice for reserved-seat sales in
the outer lobby also was removed. These
were replaced by a completely portable
counter-type boxoffice setup, which is designed
for efficient handling of roadshow
ticket sales while giving an air of spaciousness
to the lobby.
The lobby now is finished in gold-covered
walls, relieved by scarlet tapestry
panels. Burnished gold fixtures and hardware
with a note of simple elegance complete
the new decorative scheme.
The theatre has installed a luxurious
new cai-peting of scarlet and maroon with
a gold motif. New seating of two-tone
nylon upholstery with inner spring seats
and backs has been installed. The seats
and rows have been spaced farther apart
than in any other Detroit theatre, although
this new spacing reduces the Madison capacity
by 100 seats.
The old refreshment stand in the lobby
has been replaced by a new unit conveniently
located in the foyer, in a recessed
area projecting into the back of
the auditorium. The rear wall has a "Can-
Can" design wallpaper in soft tones of
beige, rose and gold. Overhead lighting is
provided by 140 feet of fine mesh eggcrate
type fluorescent ijistallation. The
canopy is bordered by wrought iron. Modern
type counters of formica with a walnut
finish are used. The concession stand is
designed for maximum convenience and
accessibility and for pleasing appearance.
A new 54x24-foot screen plus new projection
equipment completes the renovation
changes.
The house is an unusual planned blendins
of the old and the new. The older
period atmosphere of the original architecture
of World War I period has been
partly retained "to convey the feeling of
friendly comfort and dignified luxury,"
while the newer decoration is in a modern
style.
The theme of the Madison remodeling
program is being exploited as the "New
for You" theatre.
'Dinosaurus' Promotion
DETROIT—Circus atmosphere, complete
with clowns and balloons, was used to
boost matinee business for "Dinosaurus" at
the Broadway-Capitol Theatre. Arrangements
were made by Manager Richard
Sklucki and Universal exploiteer David J.
Kane for giveaways of "Dinosaurus" balloons
to all youngsters attending the Friday
and Saturday 11 a.m. matinees. In
addition, a personal appearance was made
by a popular local television personality
known to the kids as Skatey the Clown,
Dr. Barbara Moore's Views
Of U. S. Films Praised
DETROIT— "Its later than Hollywood
thinks," Helen Bower, film critic of the
Detroit Free Press, said in exhorting producers
to give heed to the comments of
the walking Dr. Barbara Moore on the
image of America given by motion picturts.
"Dow-n the years as a movie critic, I
have seen plenty of pictures that give a
wrong idea of America and Americans t«
moviegoers like Dr. Moore in other countries,"
Miss Bower wrote.
She cited earlier articles criticizing the
same aspect of films, noting that, "Standards
of luxurious livin'; that few Americans
can afford and shallow superficial
behavior patterns as shown on the screen
give a mistaken idea that has done us no
good."
Miss Bower cited "The Mountain Road"
as giving "a thoroughly damaging and
defeatist picture of an American in command."
"In addition to misleading others about
Americans as themselves, some movies, unintentionally,
I'm sure, present an appalling
picture of our attitude toward others,"
she concluded.
Five Trustees Organizing
Detroit Booth Pensions
DETROIT—Temporary trustees for the
new exhibitor-paid pension fund for Detroit
projectionists have met and are
setting up details of organization for the
unique new project. Named as trustees are
David Newman, counsel for Cooperative
Theatres, and C. E. O'Bryan, supen'isor.
United Detroit Theatres, for the exhibitors;
President Dwight F. Erskine and
Carroll M. Gates for the union. They have
selected attorney Raymond J. Meurer, formerly
part owner of the Lone Ranger, as
the fifth impartial trustee.
These
'
trustees will serve until the new
pension plan is approved by the Internal
Revenue Service, when permanent appointments
will be made.
Tent 27 Chooses August 9
For Grand Rapids Outing
DETROIT—Tent 27, Variety Club, will
hold its annual golf outing Tuesday, August
9, at Green Ridge Country Club,
Grand Rapids, according to an announcement
by Jack D. Locks, chief barker. The
event will include an array of golf, prizes,
swimming "and good food," Loeks said.
Committeemen for the golf outing include:
cochairmen on arrangements, Clive
R. Waxman, Independent Exhibitors Theatre
Service, and Phil Osterhous, Osterhous
Dance Studio: anangements. Joseph
Busic, manager of Our Theatre: prizes.
Prank Thomas, Belt Line and Plainfield
drive-ins; golf. Bill Roh, television producer.
SMALL OFFICE OR DESK SPACE TO RENT
In Heart of Detroit—Close to Major Theatre Offices— Prestige Location
Contact BOXOFFICE, 906 Fox Theatre BIdg., Derroir 1, Mich. Phone WOodword 2-1144.
King Pays 5% Stock
LOS ANGELES — King Brothers Productions
has declared a 5 per cent stock
dividend, payable August 31 to stockholders
of record July 30. In six consecutive
years, the company has paid eight dividends.
Latest production of King Bros,
is "Gorgo," for distribution by MGM.
ME-2 BOXOFFICE July 25, 1960

A
\ Ht.Sfk^"' '"^^Z*^ 6RE»1 *'!
/^^.?^iP^^^-
V' ->
AMERICAN INTERNATIONAL presents
wMOOREdebraPAGET Staffing
II
must I die?
Ihe true story of a girl on death row!
DCDT CDCCn Direcled by Screenplay by Eieculive Producer "
tn'rinEDLRl •
iRllU ROYDELRUTH' GEORGE WATERS and RICHARD BERNSTEIN RICHARD B.DUCKETT
Priced by •
RICHARD BERNSTEIN VISCOUNT-TERRY MOORE PRODUCTION
•
AN AMERICAN-INTERNATIONAL PICTURE
/^
:ONTACT YOUR .Ji/nanlaarL,
fnXiBnnatioriaL
REALART PICTURES
JAY M. GOLDBERG
SELMA G. BLACHSCHLEGER
1632 Central Parkway
CINCINNATI 10, OHIO
ALLIED FILM EXCHANGE
JACK ZIDE
2310 Cass Aveoue
DETROIT 1, MICHIGAN
IMPERIAL PICTURE CO.
RUDY NORTON
2108 Payne Avenue
CLEVELAND 14, OHIO

. . David
. . Erland
. .
. . . Robert
. . . Morrie
. . Columbia
. . Art
. . President
d
DETROIT
T E. "Eddie" Fontaine, whom the real oldtinu'is
will recall from his days with
the Paramount exchange here and who is
now assistant nianaper at Washington for
United Artists, is being honored by a dinner
at Pittsburgh on his 50th anniversary
in Pittsburgh. Three Detroit veterans are
on the spon.soring committee — H. E.
Stuckey of Butterfleld. Carl Buermele of
General Theatre Service and John Himmelein.
independent booker. Edward Bigley,
former UA salesman here and now
Washington chief, is also on the committee.
Paramount's Jack Thompson, longtime
president of the Colosseum of Motion Pic-
OUISTANOING CRAFTSMANSHIP (SHIP AND ENGINEERING
DETROIT POPCORN CO.
REAOY-TO-EAT POPPED CORN
Corn • Seasoning - Boxes - Salt
^ulutin 9
ture Salesmen, reports all quiet on that
organization front .
W. Gleason
lias closed the Maple Theatre at Maple
Rapids . . William Lyon is taking over
.
personal booking of his Temple Theatre
at East Jordan . . . Bernard Schlussel.
whose Farnum Theatre in Hamtramck has
been closed Wednesdays, will also remain
dark on Mondays and Tuesdays . . . W.
H. Storl's Milan Theatre at Milan is now
on two changes a week.
Harley J. Ennest's Posen Theatre at
Posen. closed several months, is being dismantled,
ending what has been one of the
outstanding operations in northern Michigan
. J. Kane is working on the
world premiere of "Confidential" on
August 5 at the Broadway-Capitol .
Bob McNabb reports that Bud Harris'
Commerce Drive-In did very well with the
first general release of "South Pacific"
in the state at popular prices.
Clarence Berthiamue. MOM booker, left
with his famUy for a vacation in Massa-
PAUL FIELD
Sales Counseior
PARK N/W CO.
14000 W. 7 Mile Rd.
Detroit
Dlomond 1-8000
BOXOFFICE and BEN SHLYEN
on their 40th Anniversary
and
HAVILAND F. REVES
DETROIT EDITOR—
for truthful reporting through the years!
UNITED DETROIT THEATRES
COMET
MERCURY
LINCOLN
CONTINENTAL
chusetts . . . Harold Morrison, Warner
sales manager, is going into the w^oods
near Kalkaska for a vacation
bara Salzman reports that "PoUyanna"
opened to excellent business at the Mercury
booker Harvey Trombley
has been vacationing in northern
Michigan Narlock of the Empire
.
Theatre. Bay City, is opening the new 50-
room Empire Motel next door to join his
Empire Bowling Alley. Empire Steak House
and Empire Bar.
Dianne Kaplan, daughter of Dave Kaplan.
Theatrical Advertising owner, was
married July 9 to John Beleutz. Both were
June graduates of Eastern Michigan University
and will be teaching in Detroit
Cicci. son of Tony Ticci. supervisor
of the Schulte Theatres, is a proud
father for the first time—the newcomer
. . . David Ladd, 13-
is Robert Anthony
year-old star of "Raymie," and producer
A. C. Lyles made a personal appearance
tour of the state for Allied Artists.
Sue Harper, cashier at the Midtown. is
pinch-hitting as secretary at Allied Theatres
office for Josephine Smits, who was i
vacationing in an undisclosed small town
Weinstein of UA reports a
record-breaking television saturation campaign
upstate on "Macumba Love" to "fantastic"
grosses .
Milton London
advises that directors of Allied Tlieatres
will "vacation" this month—with the
next board meeting to be held in August
.. . Bay City has taken options on the
Washington Theatre—formerly the Opera
House—for razing and replacement b.v a
parking lot . . . John Kenny, salesman for
National Theatre Supply, has moved out of
Wayne.
Difficulties over advertising of "I Passed
for White" in other cities brought only a
reaction of surprise here. The film played
a week at the Palms-State and then moved
to the Broadway Capitol, both top first
run houses, back in May. and is due to
open in August at second runs. "We had
no difficulty w^hatever when It played first
run." Nathan D. Levin, Allied Artists manager
confirmed. "There were no adverae
criticism, no repercussions, no difficulty
with the censor bureau whatever—not one
inch of picture or dialog was cut."
The Maple City Drlve-In at Charlotte
lost two nights of business as a result ol
heavy winds. The Albion Drive-In operated
on standby power for two nights when
regular lines were blown down. Ernie
Chrysler. AA salesman, reported full-grown
trees were blown down in the Battle Creek-
Grand Rapids area. Heavy rains here the
same night killed off theatre patronage.
Connecticut House Growing
HARTFORD—The Connecticut house of
representatives is likely to reach a record
of 287 members as the result of eight
towns topping the 5,000 population figure
in the present census.
Congratulations to Ben Shiyen and Boxoffice
and to H. F. Reves, Detroit's very fine representative,
for a v^onderful service to the Motion Picture Industry.
Alex, Max, and Howard Schreiber, Los Angeles, Calif.
THE
BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
2310 Con Ave.
2108 Poyne Ave.
Detroit, Mich.
Ctevelond, Ohio
ME-4
BOXOFFICE
July 25, 1960

'
owned
j
'
sheets
I Zide
i
range
i
'
1 DETROIT—Evidence
I
by
I
run
I
Detroit Fox Building
Is New Allied Home
DETROIT—The Allied Film Exchange,
by Jack Zide, and the only independent
film exchange still left in the
central business district, has moved from
the Film Exchange Building to the Fox
Theatre Building. This leaves three whole
floors of the 35-year-old Pilmrow headquarters
virtually vacant—the fifth and
sixth floors are now empty, while only the
screening room and the building office still
remain on the seventh floor. Only three
exchanges ai-e left in the building—MGM,
Warner Bros., and Columbia.
Zide, after moving into his new office,
contemplated the huge sloping roof of the
6,000-seat Fox Theatre, located beneath
his office windows, and promptly announced
he would ti-y to rent it for 24-
for the trade. The big expanse,
although invisible to the general public,
would be very visible to offices in the Fox
[Theatre Building, where offices of various
I
circuits and booking groups are located.
figured he might be able to ar-
a true promotion deal for the adivertising
space on the roof by swapping
;film rentals with the management of the
jFox Theatre.
Jack Armstrong Circuit
Adds Bellevue State
DETROIT—The State Theatre at Bellevue,
Ohio, is being given up by Northio
Theatres Coi-p., American Broadcasting-
Paramount Theatres affiliate, according to
word from Woodrow R. Fraught, vicepresident
and general manager. Fraught is
also president of United Detroit Theatres,
and directs Northio operations from his
Detroit office.
Jack Armstrong, operator of a 23-theatre
circuit in northwestern Ohio, is taking
over the State.
Northio will continue to operate six theatres—Paramount,
Fremont; Paramount
and Court, Hamilton; Palace, Marion;
Paramount, Middletown, and the Kentucky
in Danville. Ky.
Features Hi-Fi Concert
DANBURY. CONN.—John Scanlon sr.,
Danbury city manager for Stanley Warner
Theatres, featured a half-hour hi-fi
musical concert prior to performances of
a revival of "The Ten Commandments."
Allied Circuit Files
Supreme Court Appeal
DETROIT—An appeal was filed with the
Michigan Supreme Court by David Newman,
counsel for Allied Theatres of Michigan
against the recent adverse decision of
Wayne County circuit judge George Bowles
in the air conditioning fee case. The lower
court upheld an annual charge of $7.50
per ton of refrigeration capacity imposed
upon theatres and any other users of nonrecirculating
type air conditioning systems
by the Detroit Board of Water Commissioners.
Newman's appeal is based primarily
upon the contention that such air conditioning
use is not a proper classification
for a demand charge and that a specific
use out of many summertime uses should
not be selected for a special charge. It is
claimed that water for sprinkling of lawns
and golf courses and for swimming pools
constitutes similar uses, but no special fee
is imposed.
[Three Mideast Openings
Set for 'Confidential'
NEW YORK—"College Confidential" has
.been scheduled by Universal-International
for its world premiere at the Broadway-
I Capitol Theatre in Detroit August 5,
'launching an area satm-ation of openings.
Saturation opemngs out of Cincinnati Aug-
[ust 10 and out of Indianapolis August 17
I will follow, according to Henry H. Martin,
vice-president and general sales manager.
The Detroit promotion will be handled
by Philip Gerard, eastern advertising and
publicity director, with Amike Vogel, who
has been headquartering in San Francisco,
and Milton Watt, who worked on the production.
Gerard also said that Robert
,Zanger will handle the Detroit campaign
and Duke Hlckey will be In Cincinnati and
Gene Secunda in Indianapolis.
Stars and featured personalities from
,the Albert Zugsmith production will pariticipate
in the openings.
I'Terrace' to Outlying Spot
For Detroit First Run
that the Mercury
in the northeast part of the city, operated
Richard Sloan, will continue as a first
in competition with downtown the-
;atres was added by the booking of 20th-
;Pox's "Prom the Terrace," to open following
the cm-rent engagement of "PoUyjanna."
The latter is playing at $1.49 adults,
50 cents children, and is expected to run
ifive to six weeks or more, according to
iHy Bloom, manager.
The Mercury has operated on a third
irun basis, or sometimes second run, but
|broke precedent some three years ago with
la first run of "The Friendly Persuasion."
Then last fall Sloan captured the roadshow
langagement of "Porgy and Bess." and sub-
•sequently played the holdover first run of
I'Solomon and Sheba," which had opened
idowntown at the United Artists.
(^onaratuiaiilond
f
BOXOFFICE
On Your
40th Birthday
Congratulations to
BEN SHLYEN
and
W. S. Buttertield Theatres, Inc.
BOXOFFICE
from
COMMUNITY THEATRES
DETROIT
i
IJOXOFFICE
July 25, 1960
ME-5

. . E.
. . Wally
. . Moving
—
'
C I N C I N N AT I
Tack Haynes, general manager of Shor
Theatres, has announced the following
managerial changes; Oden R. Owens formerly
at the art Esquire, to the downtown
Keith, succeeding Robert McKinley, who
becomes city manager in Hamilton for the
Shor Ramona and Valley drive-ins. and
All.m Warth. former owner of the Art.
D.-'yton. to the Esquire.
Oldtimers along Filmrow are welcoming
back Ralph Kinsler. a former Warner
manager here, who sold his soft-drink
business in California in mid-July and returned
to this city . M. Booth, former
MGM manager here and now retired,
is sailing in early August for an extended
vacation in Ireland . Morgenthal.
UA booker, has a daughter. Kimberly
Marie, born July 10.
Following a trial, a municipal court jury
was unable to agree on a police charge
that the game of Wahoo. played at the
Congratulations
Try Us Next Time
1327 S. Wobofh, CHICAGO
to
BOXOFFICE
TOC Booking Agency
Cincinnati, Ohio
Ferguson Hills Drive-In. is a scheme of
chance ... A police recruit was discharged
last week for using his badge in an attempt
to gain free admission to a drivein
.. . After having owned and operated
the 750-seat neighborhood Imperial since
1930. F. W. Huss jr.. closed the theatre
Sunday night il7).
Clayton Pantages, Albany manager for
20th-Fox. was in as a representative of
Glenn Norris. general sales manager, to
promote the company's upcoming motion
pictures. Also in were exhibitors J. J. Shinbach
of Chicago, owner of In-Town Drivein.
Columbus: Lou K. Sher and Frank
Yassenoff. both of Columbus; William
Goldcamp, Portsmouth; Wally Allen.
Chakeres circuit. Springfield; Fred Mays.
Carrollton, Ky.; Walter Wyrick. Carlisle.
Ky; W. B. Hannah. South Shore. Ky.;
James Rogers. Huntington, W. Va., and
Charles Sugarman. Parkersburg, W. Va.
Recent vacationers have included Morton
Perlman. Columbia city salesman;
Helen Winkler. Warner cashier: Dorthea
Lang. MGM assistant cashier; David
Schreiber. U-I head shipper, and clerks
Pay Humphrey. Paramount, and Jane
Chris. 20th-Fox . here and there
were Jack Pinberg. UA manager, and
Frank Schreiber. U-I manager, to Springfield,
and William Brower. Buena Vista
manager, to West Virginia and Kentucky.
Exhibitor Presents Bicycle
POSTORIA. OHIO—C. V. Mitchell, manager
of the State Theatre, recently made
the presentation of a bicycle to Steve
Weimerskirch. son of Mr. and Mrs. Ralph
Weimerskirch, who won the bicycle rodeo
sponsored by the Postoria Recreation department.
The bicycle was donated by
A. K. Davis, owner of the Davis Bicycle
Shop.
COMPLETE THEATRE and DRIVE-IN EQUIPMENT
Simplex X-L Mechanisms
Simplex X-L Sound Systems
Simplex In-A-Car Speakers
Excellite Lamps
Hertner Generators
Rectifiers
Walker Screens
American Bodiform Chairs
Alexander Smith Carpet
Bevelite Marquee Letters
NATIONAL THEATRE SUPPLY CO.
1637 Central Parkway Phone MAin 1-6580 Cincinnati, Ohio
M. H. Fritchle Retires
From Cleveland NTS
CLEVELAND — M. H. Fritchle. who
joined National Theatre Supply Co. in
1927 as a shipping clerk in its newly
opened Detroit office, is retiring 33 years
later from the same company, whose
Cleveland office he has managed since
June 1958.
All of the 33 years were not spent with
National Theatre Supply. Not long after
joining the Detroit branch. Fritchle was
promoted to salesman, and held that post
,
ten years, when he was transferred to the
Cleveland NTS office under Manager Lou
Walters. Then Fritchle left NTS to join a
competitor, the Oliver Theatre Supply Co.,
owned by Leroy Langford. When Langford
died in 1945. Fritchle, in as.sociation with
the Per.se brothers of New York, acquired
the Oliver company. Fritchle came back
to NTS in June 1958 when NTS purchased
the company and added Fritchle. his
salesman. Nick Lubich and his secretar>'
Helen Albertson. Lubich recently left the
company to become a partner with Arnold
Weiss in the Ohio Theatre Supply Co.
Fritch. as he is familiarly known in the
trade, has no plans for the future except
to take an extended vacation with his wife
Emily.
Fritchle's successor as manager of the
Cleveland office. Miles H. Mutchler, was
born the year the company was formed
April 26. 1926. He grew up in Los Angeles,
attended high school in Meadville. Pa.,
and in 1949 was graduated from Meadville's
Allegheny College where he met his
future wife. Betty Masek. daughter of the
NTS Cleveland manager from 1945 to
1957. Mutchler joined the NTS family in
1951.
Price Differential Points
Up Patronage Differences
CUYAHOGA FALLS. OHIO—There are
status-seekers among theatregoers as well
as among business executives and suburbanites,
according to Louis Horwitz of
the Washington circuit, which includes
the de luxe State Theatre here.
•
Last year the State played a highly suecessful
nine-week engagement of "South
Pacific" first run in the area at $1.50 top.
The picture played almost exclusively to
an executive-type clientele. The men In
Ivy League suits and women dressed In
high fashion came to the theatre in high
priced cars.
Recently the state opened a repeat engagement
of "South Pacific" at popular
prices.
"The first week of the engagement, we
played to 25 per cent more people than
during any one week of the original engagement."
said Horwitz. "Our top price
was 90 cents. It was interesting to note
that our audiences changed with oui- price
scale. Where we obviously played to executives
at $1.50. we were not quite as obviously
playing to the salaried classes,
people who budget their money and to
whom the saving of 60 cents from last
year's $1.50 high was important. Also their
dress was less formal. They came in tieless
sport shirts and sun dresses. But the
important thing is they came to the State
in large numbers to see 'South Pacific.'"
ME-6 BOXOFTICE July 25. 1960

:
COLUMBUS—The
'
dependent
I The
j
All
I
"This
j
DETROIT—A
j
Elliott,
i
NEW
—
iOhio Session to Stress
Money-Making Ideas
convention of the In-
Theatre Owners of Ohio, to be
,held October 11-13 at the Neil House here,
Iwill be a "merchandising convention" designed
to "put bucks in your pocket," said
!Ken Prickett, executive secretary, in a
^bulletin to members.
session starting at 9 a.m. Wednesday.
October 12, will be concerned with
equipment, including the newest types of
projection, the development of new transiistor
sound and other types of newer and
'better theatre equipment. Description of
,the adaptability of the new developments
jin this area will be given by men who are
(experts in their field.
At the Wednesday afternoon session
ithere will be speakers on concession merichandising,
including representatives from
the automatic vending industries, candy
Icompanies and popcorn and buttered corn
producers. Tips from these merchandising
experts "should be of great value as well
las interest," said Prickett.
of Thursday will be given over to
ipicture-marketing discussions.
will give you definite information
ian forthcoming pictures by the production
ioompanies and means and methods for
jmerchandising those pictures," said PrickiJtt.
"This entire convention is a merchanjlising
convention, set up for one reason
:o put added bucks in your pocket."
ifack Elliott
Establishes
Industrial Film Company
new firm for the produc-
|;ion of industrial motion pictures is being
i.'stablished by Jack Elliott under the name
!)f Jack Elliott Productions, with offices
In New York City and Las Vegas as well
Detroit.
lis
formerly a song writer with a
j;creen Oscar to his credit, has been na-
[ional creative director for W. B. Doner
|md Co., national advertising agency, for
past two years. The new firm will also
j.he
broduce radio -TV commercials and have
jm operational tie-up in Paris.
Memory of Theatreman Samuel Pike
Stirred by Grand Opera House Fire
CINCINNATI—Memories of a famed local
theatre builder and promoter of a
century ago were sharply revived recently
when the ancient Grand Opera House in
New York City was destroyed in a spectacular
fire. The house was built 92 years
ago by Samuel N. Pike of this city, who
had made a fortune in the liquor business.
Pike named the five-story marble structure
Pike's Opera House, but he sold it a year
later to financiers Jay Gould and James
Pisk jr.
After the turn of the century, the house
was used for a variety of live and film
entertainment and in later years had been
operated as an RKO second-run and
double feature house. It had been scheduled
for early replacement by a housing
project.
Prior to his New York City activity,
"^ike had erected the elegant Pike's Opera
House here in 1856 in honor of the famed
Swedish soprano, Jenny Lind. Because of
an enormous dome and magnificent decorations,
it was described as the most
sumptuous theatre in this country.
Ten years later, the house was destroyed
in a fire that was described as "on a scale
as grand as the building's." In 1890, Pike's
Opera House was rebuilt on an even more
elaborate scale, but this version was destroyed
by fire in 1903 with a loss of nearly
$2,000,000.
Today, the name of Samuel N. Pike has
become a local theatrical legend, being
mentioned frequently in newspaper references
to this city's past theatrical glories.
Quite naturally, columns of space in the
local newspapers were devoted to stories
and pictures of the New York City fire and
to Pike's spectacular theatrical exploits of
more than a century ago.
The last of the Pike fires likewise caused
widespread comment and reminiscing
along Pilmrow. Only a handful of the
present occupants of Pilmrow offices remember
the Pike era, but everyone today
lives in the reflected glory of the tremendous
influence Pike exerted in this
city's theatrical history—even though motion
pictures were in their infancy when
the last local Pike's Opera House was consumed
by fire more than 50 years ago.
Max Mink Tries New Sales
Plan for Roadshow Film
CLEVELAND—Max Mink, managing director
of the de luxe Palace Theatre, may
have created a new pattern in roadshow
campaigns when he started an office building
campaign during his sixth week of
playing 20th-Fox's "Can-Can."
Mink's first tie-up was with the Keith
Building management, offering a ten per
cent discount from the boxoffice scale to
groups of the Keith Building employes who
applied for tickets through the building
manager's office. A notice to acquaint tenants
and employes of the plan was placed
in the Keith lobby.
While group ticket-selling at discount
prices in industrial plants is a common
pi-actice, this is believed to be the first
time the plan has been offered to office
building employe groups.
Best Wishes to
BOXOFFICE
Frank L. Weitzel Booking Service
Cincinnati, Ohio
Drive-In Manager Dies
ji'ormGr
COVINGTON, KY.—James M. Day, 46,
[ormer manager of the Dixie Gardens
prive-In at Lookout Heights, died recently
[it his home in English Woods. He was
Assistant manager of the Kissel Bros.
[imusement Park, Colerain Township. Surlivors
are his wife Margaret, three daughers
and three sons.
Installs Air Conditioning
HAVEN—Albert M. Pickus, owner
if the Stratford Theatre. Stratford, and
LjreeuiInad 9'
to
Boxoffice
|?OA president, has installed a new air
onditioning unit at his theatre.
Realart
Pictures of Cincinnati
Congratulations to
BOXOFFICE
Lahmann Film Service
Cincinnati, Ohio
Selma Blachschleger
Jay Goldberg
tlOXOFFICE July 25, 1960 ME-7

. . Dick
. . Walter
J
CLEVELAND
J^rthur Winter is general chairman in
charge of the Variety golf tournament
Monday i25i at the Lake Forest Country
Club. Assisting him is the ticket committee
of Ted Levy. Buena Vista district man-
ager: Jim Levitt. BV manager, and Danny
Rosenthal. UA manager. The prize committee
is headed by Irwin Shenkcr. chief
barker: Jerry Lipow. UA salesman: Ted
and Jim Levy. Prizes have been on display
in the Academy Film Service show windows.
Allen and his wife. Jayne Meadows . . .
Bob Schwartz. Warner field publicity representative,
was here in preparation for
the forthcoming engagement of "Hercules
Unchained."
Good news department: Rudy Norton,
Imperial Pictures manager, who has been
convalescing from a heart attack at his
home in Wauseon. has been given a green
light to report back to work Monday i25).
Congratulations on your
40th anniversary
and
for the line job
you have always done.
SCREEN CLASSICS, INC.
.
Mrs. Lauren Solether, owner-operator of
the Falls Theatre. Chagrin Falls, is back
in harness after a short hospital "vacation"
Dowdell, Universal booker,
is doing two weeks of active reserve duty
with the 302nd Ordnance Group at Camp
Brockenridge, Ky.
Filmrowers are delighted with the appointment
of Lou Marks as MGM central
division manager to succeed J. J. Maloney,
retired. Marks served as salesman in this
exchange territory prior to his transfer
to Detroit, where he became exchange
manager . Steuve of the State.
Findlay. reports theatre attendance in his
neck of the woods is hitting a new summer
low.
Dolores Smith, U-I secretary, is back at
her desk after enjoying one week of her
two-week vacation . . . Paramount Manager
Gordon Bugle's VIP visitors were E. C.
DeBerry. assistant eastern division manager,
and Ray Ouderkirk of the home office
. . . Duke Hickey is concentrating his
publicity efforts in Cincinnati for the
forthcoming engagement of Universal's
"College Confidential." starring Steve
J&A Productions Acquires
Mary Todd Lincoln Story
COLUMBUS—J&A Productions, headed
by George Je.ssel. has paid $30,000 for
rights to produce "The Trial of Mary Todd
Lincoln." authored by State Auditor James
A. Rhodes and Dean Jauchius, former
member of the Columbus Dispatch editorial
staff.
Jessel has indicated the film will go
before the cameras by the fall of 1961.
A spokesman for Jessel said that Vivien
Leigh. Susan Hayward and Joan Crawford
are under consideration for the title role,
as the widow of Abraham Lincoln. The
authors may collect another $30,000 for
television rights. Rhodes is a foiTner mayor
of Columbus and onetime candidate for
the Republican nomination for governor
of Ohio.
"Teacher's Pet' Revival
HARTFORD — Community Theatres'
Lenox played a three-day revival of Paramount's
"Teacher's Pet." Allen Widem,
local film critic, has a role in the film.
L^onaratutatlond
f
to
BEN SHLYEN and BOXOFFICE
ALLIED FILM EXCHANGE |
1026 Fox Theotre BIdg.
Detroit
IMPERIAL
PICTURES
2108 Payne
Cleveland
Distributors of
AMERICAN INTERNATIONAL PICTURES
ME-8 BOXOFFICE :: July 25, 1960

i
Soxon^Ben-Hur
I
Kill
!
MIDDLETOWN,
i
I
WINSTED,
I
able
—
—
—
—
—
Politics Edges Films
In Steaming Boston
BOSTON—The Democratic convention
and a torrid spell of weather cut into the
grosses, but "Psycho" in its third week was
only slightly behind the big take of the
second week. This Paramount film, in for
five weeks at the Paramount, is doing such
consistent business that the management
expects to retain it for two more stanzas.
Of the new product, "Portrait in Black"
was the outstanding grosser with "The
39 Steps" also above average. "Ben-Hur"
with its daily matinees is still leading the
holdovers with "Carry On, Nui'se" next in
line.
(Average Is 100)
Astor Portroit in Black (U-l) 190
Beacon Mogdoleno (Shelton), 4th wk 100
Hill
Boston This Is Cinerama (Cineroma), reissue,
I 1 th wk 80
CoDr,—Oscor Wilde (Four City Ent.) 3rd wk. 60
E-eter
G;r,—Can-Con 1
Street The
(20th-Fox),
39 Steps (20th-Fox)
6th wk
120
75
Keimore Carry On, Nurse (Governor), 7th wk. 120
Meiional The Story of Ruth (3rd wk.) 50
Metropolitan lee Palace (WB), 2rvd wk 50
Orpheum The Apartment (UA), 4th wk 115
Poromounf Psycho (Para), 3rd wk 250
Pilgrim Hercules Unchained (WB), 2nd wk. . . 1 00
(MGM), 33rd wk. 170
'Bellboy' Scores Good 135
In New Haven Opening
NEW HAVEN—The latest American-International
double-bill, consisting of "Circus
of Horrors" and "The Jailbreakers,"
bypassed downtown to open day-and-date
at three di'ive-ins, the New Haven, Summit
and Bowl. A U-I double-bill also premiered
in the drive-in field— "Dinosam-us"
and "S.O.S.
Crr,-,n— The Best
Pacific"
of Everything
bowing
(20th-Fox)..
at the Post.
Career (Paramount), revivals 80
Lincoln Dreams (Jonus), 2nd wk 115
Loews College Bells Are Ringing (MGM),
2nd wk 120
New Haven, Summit, Bowl drive-ins (day and
date) Circus of Horrors (AlP); The Jailbreakers
(AlP)
Pcromount—The Bellboy (Para); Walk Like a
1 00
Dragon (Para) 135
-:f- Drive-In Dinosaurus (U-l); S.O.S. Pacific
L-l) 110
?c:3er Sherman Pollyonna (BV) 105
Carry On, Nurse (Governor), 2nd wk. 100
.Vt-alley
4 Hartford Situations
Do Better Than Average
HARTFORD — "Ben-Hur." moving
briskly along, went into its ninth Stanley
Warner week.
Allyn— Ice Paloce (WB) 90
Art—Temporarily shuttered.
Webb Privote Property (Citation) 115
Ci-.e
E .1 Loew Circus of Horrors (AlP); The Jail
Breakers (AlP) 85
Loews Polace Pollyonna (BV), 2nd wk 90
Loew's Poll Bells Are Ringing (MGM), 2nd wk. 115
'Meadows The Bellboy (Para); Three Came to
(UA) 125
Stonley Warner Strand Ben-Hur (MGM), 9th wk. 130
Designates Ladies Night
CONN.—Sal Adorno sr.,
[general manager of M&D Theatres, has
designated Wednesdays as Ladies Night at
Hhe first-run Palace. Under the plan, a
woman is admitted free with a male escort
buying one adult ticket.
[Drops Two Bargain Nights
CONN.—John Scanlon jr.,
'manager of the Strand Theatre, has
.dropped his Thursday-Friday bargain night
;plan for the summer months. Under the
jpolicy, one adult paying $1 admission is
to bring another adult as guest of
the management.
Mickey Daytz Heart-Warming Letter
Makes Plea for Jimmy Fund Pledges
BOSTON—Accompanying pledge cards
being distributed to exhibitors seeking
their participation in the coming Jimmy
Fund drive for the Children's Cancer Research
Foundation, which maintains the
Jimmy Fund clinic and hospital, is a letter
written by Mickey Daytz. head of Daytz
Theatres, whose child underwent treatment
at the clinic.
The Jimmy Fund drive is conducted annually
under the sponsorship of the Vai-iety
Tent 23 of New England to raise money
for the clinic. Daytz' letter follows:
Dear Fellow Exhibitor,
Before signing the Jimmy Fund Pledge
Card I would appreciate very much if you
would do me a favor and read the following:
The purpose of this letter is twofold
First, I am sure everyone in our industi-y
knows that I had a personal problem which
brought me into intimate contact with Dr.
Farber and his medical staff. It was also
necessary for me to spend countless hours
in the Jimmy Fund building Uhe one
which you helped make possible). If you
could have been with me to see the young
patients or talk with their families, as I
have, you would then really understand
the tremendous contribution you have
made by being part of the Jimmy Fund.
PRAISES HOSPITAL STAFF
I only wish I had the ability to express
my feelings about Dr. Farber. his medical
and scientific staff and the unbelievable
amount of good they are doing.
Secondly. I truly wish it were possible
for me to shake the hand and thank every
person in our industry who has ever taken
any part whatsoever in the Jimmy Fund
drive. I will never be able adequately to
express my feelings to you for providing
this place, which. I never thought when
I signed the Pledge Card, would affect
me personally.
It's only because of the Jimmy Fund
that now one has the choice of exchanging
a diseased organ for a precious life. Just
imagine, not so many years ago you were
not given this choice.
REASON TO FEEL PROUD
Each of you, individually, have a right
to be tremendously proud for whatever
part you have played in bringing this
about. Take it from one who knows, when
you leam "it's cancer," it is difficult to
avoid the emotional problems—but at the
Jimmy Fund building. Dr. Farber and the
entire staff treat the condition and person
with just unbelievable kindness and consideration.
I pray to God that you will never have
the indescribable feeling of learning that
a little child near and dear to you has a
malignant disease, but if you could see, as
I have, hundreds of children at the Jimmy
Fund clinic, I am sure you would not
only sign the Pledge Card, but whatever
you have done in the past to help the
Jimmy Fund, you will want to do just a
little more.
my I know from own experience there
are bad financial problems that confront
the Children's Cancer Research Foundation.
I also know the many thousands of
dollars it costs for just the treatment of
the children.
I have received no bills from the Jimmy
Fund, they sent no bills—all treatments to
patients in the building are free, so you
the desperate need
can imagine therefore,
for money to continue such a program.
There are so many things the motion
picture industry can be proud of, and
rightfully so—but—without a question of
doubt, what you are doing to further research
and help children afflicted with
cancer, must be put on the top of the list.
If I personally can give any advice, direction
or anything to help swell your collections,
please give me the privilege of
doing so.
Thank you for taking time out to read
this message and be assured so many of
us will always be most grateful.
Sincerely,
MICKEY DAYTZ
Multiple Sneak Previews
In New Haven Territory
NEW HAVEN—The first
sneak preview
in many months of a major Hollj'wood film
in several territory theatres on the same
night produced an encouraging quantity of
press comments.
Paramount's "It Started in Naples,"
shown at two New England Theatres situations,
the Paramount, New Haven, and
Allyn. Hai'tford. was accompanied by sizable
press breaks, including the lead in
Allen M. Widem's Coast-to-Coast column
in the Hartford Times the following day.
Maurice Bailey and Franklin E. Ferguson
of the Bailey Theatres, New Haven,
also sneak-previewed Governor Films'
British import. "Carry On. Nurse."
Paramount's "Conspiracy of Hearts" was
sneaked at the Stanley Warner Empress.
Danbuiy.
Council Forbids Drive-In
Hookup With Nearby Home
GROTON, CONN.—The Groton town
council has squelched the Bridge Drivein's
plans to pipe sound into nearby homes.
The theatre had asked authority to run
a wire through a storm sewer to five homes
that get a free peek at the screen but miss
the dialog. The theatre management
hoped this would squelch complaints about
the theatre's operations.
The council, however, decided it was
best not to have wires running through
the sewer.
Bargain Night in Hartford
HARTFORD—Murray Lipson, general
manager of Community Theatres. Inc.,
local suburban circuit, has put a new Bargain
Night policy into effect at the subsequent-run
Lyric Theatre, Hartford,
charging only 35 cents for adults and 20
cents for children on Tuesdays and Wednesdays.
30X0FFICE July 25. 1960 NE-1

(^onaratutauoni and v->eSl VUiihei
to BEN SHLYEN and BOXOFFICE
on their 40 Years of Service to the Motion Picture Industry
NEW ENGLAND
THEATRES INC.
Robert M. Sternburg, president
260 Tremont Street
LOCKWOOD &
GORDON
ENTERPRISES
Boston,
Mass.
260 Tremont Street
Boston,
Mass.
AMERICAN
THEATRES
CORPORATION
Samuel Pinanski, Pres.
646 Woshington St.
Boston, Mass.
REDSTONE
DRIVE-IN
THEATRES
260 Tremont Street
Boston, Mass.
^fE-2 BOXOFFICE July 25, 1960

G(manai{Jxitlond^
JOSEPH E.
LEVINE
EMBASSY PICTURES CORP.
Time & Life BIdg., Rocl

. . Norman
. . Postcards
BOSTON
JIarvcy Appell started his new position as
sales manaRer of Embassy Pictures
Corp. Monday ill', replacing Judson
Parker. The latter was transferred to Embassy's
New York office to work under
Eddie Solomon, head of advertising, promotion
and exploitation. Harvey has been
with Columbia Pictures as a salesman for
1 1 years, city salesman here for three
years. In his new Embassy post he will
work under Joe Wolf, exchange manager.
Louis Richmond, owner of the Kenmore
Theatre, tossed a delightful press party at
his Marblehead summer place, Mi-s. Richmond
acting as hostess. Members of the
press were invited to arrive early for a
swim in the new pool and to stay for an
old-fashioned New England clambake with
all the fixings.
Art Morton, manager of the Paramount
Theatre for New England Theatres, has
returned from the hospital, where he underwent
treatment for a circulatory ailment.
He is expected back at the theatre
by the end of July . Knight,
president of the Yankee network, has accepted
an invitation from Independent Exhibitors
to speak at the annual convention
in Chatham. Mass., September 13, 14. His
address will probably be heard on the
final afternoon of the convention.
The management of the Paramount Theatre
is delighted with the reception the
SEATS Reupholstered and instolled
COVERS Made to order in all sizes
CARPETS Repaired and installed
SCREENS Repaired and refinished
AARON THEATRE
write or call
MAINTENANCE CO.
132 Horvord Street, Dorchester, Mass.
GE 6-9463
sc/tefMe
Hitchcock film. "Psycho," is receiving from
Boston patrons. Hy Fine, district manager,
said, "We have never played an attraction
which has done such consistent business.
The third week's gross w'as only slightly
under that of the second and we are predicting
that the fourth and fifth weeks
will be well over average. This film may
stay two weeks more than the commitment
of five weeks."
During the current face-lifting at the
United Artists exchange, publicist Joe
Mansfield emerged with an enlarged office
complete with pine paneling, air conditioning
and a soundproof ceiling. His new
quarters are about three times the size of
his former one . from the
west coast signed by Harry Smith, retired
RKO booker: Nate Oberman. former head
booker at MGM. and Frank Wolf, former
assistant to E. M. Loew. have been received
by their industry friends here.
Martha Kenney, secretary to Al Herman
of Valiant Films Corp., and her husband
left for the west coast by jet plane for
two weeks ... A new summer policy of
matinees every day and special morning
shows on Saturdays has been established
at the Saxon Theatre for "Ben-Hui-," a
Sack Theatres house. At the Gary Theatre,
where "Can-Can" is also on a reserved-seat
basis, extra matinees have
been put into effect, with the Sack Theatres
management appealing to the influx
of summer visitors. Both houses had been
on an eight-times a week policy.
Appoints Leonard J. Riendeau
SPRINGFIELD. MASS. — Leonard J.
Riendeau. associated with the Arcade and
Bijou theatres management, has been appointed
Arcade house treasurer for the duration
of the "Can-Can" 70mm engagement
by Arthur F. Darley. resident manager
of the B&Q house.
"Huckleberry Finn' Contest
BRIDGEPORT, CONN. — Al Domian.
Loews Poll, planted a newspaper coloring
contest for MGM's "The Adventures of
Huckleberry Finn."
$60,000 Profit Realizeci
For Variety Village Use
TORONTO—The sum of $60,000 came to
the Variety Club of Toronto for Variety
Village as the profit of the recent Variety
International convention, it was revealed
by R. W. Bolstad. finance chairman. Chief
Barker J. J. Fitzgibbons jr.. convention
chairman, was presented with a diamond
tiepin by Bolstad.
Fitzgibbons saluted all the sponsors and
committee chairmen by name, as well as
the Variety women's committee and the
helpers from the WOMPI organization.
In the absence of Dan Krendel. registration
committee head. Fitzgibbons gave the
number of registrants at the convention as
785 and pointed out that those from Toronto
totaled the highest number ever
to attend from one tent.
Fitzgibbons announced that over 80 letters
and telegrams had been received from
visitors attending the convention praising
it as the "greatest ever" and these would
be photostatted and put in a special scrapbook,
along with newspaper clippings and
photographs. This special convention exhibit
would be kept permanently in the
clubrooms for all to examine.
The chief barker stated that a regular
meeting would be held Tuesday. July 26,
the first time for one in either July or
August, in order to give impetus to the annual
Variety baseball game, scheduled for
Wednesday, August 10. He announced that
a 3.000-foot. 16mm color film of the convention
would be shown at the meeting.
'Kwai' Producer-Director
Reaciy to Start 'Lawrence'
BOSTON—Sam Spiegel and David Lean.
who produced and directed "Bridge on the
River Kwai," are about to go into production
on another film, "Lawrence of Arabia,"
which may easily develop into the
biggest grosser of 1962. Taken from "Seven
Pillars of Wisdom" and from some of
Lawrence's other writings, the shooting
will start in November and is to be finished
in about a year. As with "Bridge." Columbia
will release "Lawrence of Ai'abia" on
a roadshow basis.
Marlon Brando is the only star signed.
He will portray the title role. Anthony
Nutting, an Englishman whose years spent
in Arabia and the Middle East have procured
for him the job of "advisor" on the
film, spent a day in town for press interviews.
According to Nutting. Brando was
selected to play the role of the English
Lawrence despite the fact he is an American
because both Spiegel and Lean consider
him the greatest living actor.
The film will be shot entirely in the
Jordan area. The press luncheon to introduce
Nutting was arranged by Columbia
press a?;ent John Markle.
n 2 ycors for $5 1 year for $3 3 yeors for $7
G Remittance Enclosed Q Send Invoice
STREET ADDRESS
TOWN ZONE STATE..
NAME
POSITION
P jlBia THE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
Comedy to Beloin-Richlin
HOLLYWOOD — The
writer-producer
team of Edmund Beloin and Maurice Richlin
have announced as their first project
for Paramount the purchase of "Villa
Mimosa." a British novel by Jerrard Tick-
The book was purchased from the galley
ell.
proofs and will be published this fall
in America by Doubleday. A suspense comedy,
the yarn has a French coast locale
and has two top male roles and roles lor
six femmes.
NE-4 BOXOFFICE July 25, 1960

I
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,:ed by RICHARD BERNSTEIN A VISCOUNT TERRY MOORE PRODUCTION AN AMERICAN INTERNATIONAL PICTURE
CONTACT YOUR yimanlaan, A ^nlBJ^rlaiia/^aL EXCHANGE
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20 Winchester Street Boston, Mossachusetts

L^onaraiulationA and (J3eAl
WlAheA
to BEN SHLYEN and BOXOFFICE
on their 40 Years of Service to the Motion Picture Industry

i^onaratulationd una V^est
l/l/iAned
to BEN SHLYEN and BOXOFFICE
on their 40 Years 0/ Service to the Motion Picture Industry

was
HARTFORD
Jack Sanson, Stanley Warner Strand, ran
the first Youth Show of his "Ben-Hur"
engagement, charging 90 cents for youngsters
at a 1 p.m. performance July 7. Similar
programs are anticipated in the longrun
Community Theatres
schedule . . . booked an Ingmar Bergman film, "The
Magician," for the Colonial beginning July
13. The film made its Connecticut bow
some months ago at the Lockwood & Gordon
Cine Webb.
Local visitors included Bill Daugherty,
Connecticut district manager, Lockwood &
Gordon Theatres . . . Bernie Menschell
played a revival bill, consisting of "The
Pajama Game" and "Indiscreet," both
from Warners, at the Manchester Drivein.
Mrs. Ruth Bolton, Loew's Palace, planted
a full column of copy in Allen M. Widem's
Coast-to-Coast column in the Hartford
Times for Buena Vista's "Pollyanna" . . .
Ray McNamara. Allyn. planted sizable
breaks for a sneak-preview of Paramount's
"It Started in Naples."
Benefit at Detroit Fox
Totals Record $75,000
DETROIT—The Fox Theatre, which has
been embarking on a major renovation
program, including the installation of a
new air conditioning system, experienced
a single performance gross of over $75,000
— the largest in its 33-year history. The
occasion was the benefit preview of "The
'
Story of Ruth. sold on a hard ticket basis
to raise funds for a clinic to be erected
by the Most Holy Trinity Catholic Church.
The church rented the house for a nominal
sum and took in the entire gross, with
tickets up to $50 a seat. Strong support
for the benefit was received from such
diverse sources as the Henry Ford family
and the teamsters union.
Managing Director Joseph J. Lee is continuing
with his renovation program by
dickering for a new screen, and making
plans to schedule organ recitals about
twice weekly. The theatre organ has been
kept in operating condition, although not
used for regular performances for about
15 years.
Next Elvis Presley Film
Will Be Made in Hawaii
MEMPHIS—Elvis
Presley, leading a gay
life around Memphis between pictures, has
been making newspaper headlines—as usual
when he is home.
A girl tried to run him down with her
car while he was riding his motorcycle.
She said "it was all in fun." Elvis did not
call police.
Then he bought a new speedboat which
he enjoys "almost as much as" his Cadillacs,
of which he has several.
His next movie will be "Hawaii Beach
Boy" and will be made in the 50th state.
He is under contract for another movie
a
western.
Elvis is home after finishing "G. I.
Blues," scheduled for Thanksgiving release.
—
iierlin. Conn., Drive-In
Features Sunday Swaps
BERLIN. CONN.—The Berlin Drive-In
has a new Sunday "Sell-Buy-Swap" plan
in effect.
Regional residents are charged only 50
cents admission for their cars to enter the
theatre grounds on Sundays from 9 a.m.
to 5 p.m.
The idea is to provide a setting whereby
people can bring household items and the
like to sell or swap or to purchase similar
material from other Sunday swappers.
The tl.eatre's playground is open all
day Sunday, and. as the theatre notes in
newspaper ads. "This ends the babysitting
problem for Sundays!"
Boating is also available on the theatre's
lake on Sundays.
The Berlin is owned and operated by
the Lakeside Realty Co., headed by George
LeWitt.
Film InJurtry to Aid
Hospital Ship HOPE
HOLLYWOOD—Jack Warner, president
of Warner Bros. Pictures, ^as been named
chairman of the Motion Picture Industry
Committee for Project HOPE by Ernest
R. Breech, board chairman of Ford Motor
Co. and chairman of the HOPE Business
and Industry Committee.
Warner will head an industrywide drive
to raise funds for the nongovernment program
which depends on contributions from
the American public, industr} business
and labor for the $3,500,000 needed yearly
to operate the SS HOPE, a hospital ship
equipped to operate as a medical training
center in southeast Asia.
Primary objective is to bring modem
medical knowledge and techniques to the
medical and health professions o" newly
developing countries in that area. Training
will take place aboard ship and in inland
field hospitals.
The 230-bed ship will leave for Indonesia
and Vietnam late this summer with a
medical staff of 15 doctors. 25 nurses, and
30 auxiliai-y medical personnel. Three additional
groups of up to 35 physicians will
be flown to the ship on a rotating basis to
supplement the project's training programs.
HOPE, which means Health Opportunity
for People Everywhere, is headed by L. F.
McCollum, president of Continental Oil Co.
Austin Drive-In Murals
Painted by H. R. McBride
AUSTIN—The Chief Drive-In now has
a giant chief on horseback on the front
of its motion picture screen tower—the
side facing the highway. The figure was
painted by H. R. McBride, artist whose
work appeared on the covers of the old
Liberty and Colliers magazines. The Indian
and horse are approximately 50x30
feet. A large figure of a mounted Ranger
appears on the roadside front of the Burnet
Drive-In screen tower, also painted by
McBride for Trans-Texas Theatres.
The new murals are in gorgeous colors
and have brought a lot of public comments,
reports Earl Podolnick. president of
Trans-Texas.
VERMONT
Tndoor theatres are among the buildings
which would be affected by a proposed
revision of Burlington's zoning law, embodying
what has been described as a
"changed concept" for the zoning board.
The proposed changes would strip the
board of some of its discretionary power,
establish a modified commercial district
for sections of Shelburne street and Nortli
avenue, provide for unit development of
land and set a fee for zoning board applications.
All buildings erected, enlarged or
rebuilt, including indoor theatres, would
have to be provided with minimum
p mounts of off-street parking space under
a formula spelled out in detail in the new
ordinanfe.
Elizabeth Kirkness, Burlington Free
Press columnist, who recently visited Israel,
reported that one of the "year's great
films ' being completed during her
stay there. It is based on Leon Uris'
popular novel. "Exodus." a story of the
European refugees' flight to Israel and
their life there. Miss Kirkness said: "Coming
recently from the sites and peoples of
this dr'^matic and authentic story, we recommend
it to all readers seeking to know
more fully the background of Israeli
youth."
'Passed for White' Clicks
In St. Louis Saturation
ST. LOUIS—A greater St. Louis area
saturation of "I Passed for White" in six
drive-ins and five indoor houses garnered
an ii"pressive gross of $64,000 in one week,
according to Frank Thomas. Allied Artists
manager for St. Louis and Kansas City.
The engagement, bolstered by intensive
radio and newspaper advertising, lasted
seven days in all situations except for
Belleville. Wood River and Edwardsville on
the Illinois side, these spots playing four
days. Pour drive-ins—The Airway. North,
66 and French Village—held the film for a
second week as did two indoor houses—the
Majestic and Princess.
Thomas credited a good share of the
playdate's success to Howard Spiess of the
Phil Smith drive-in circuit, who worked
very closely with Thomas and AA salesman
Joe Howard in planning the advertising
campaign. Thomas also said that pressbook
advertising copy was "toned down"
slightly for the newspaper campaign but
that no controversy arose over the picture's
title or the art work of the ad layouts.
The other situations taking part in the
day-and-date booking were the Manchester
and Broadway drive-ins and the Alton, HI.
hardtop.
Job to Frank Nugent
HOLLYWOOD—Frank Nugent will write
the screenplay for "Two Rode Together,"
John Ford production for Columbia release,
to be produced by Stan Shpetner,
with James Stewart and Richard Widmark
starred. Ford will direct. Based on "Comanche
Captive." a seven-part serial by
Will Cook which appeared in the Saturday
Evening Post. "Two Rode Together" is
slated to roll in October.
NE-8 BOXOFTICE July 25, 1960

Jacksonville WOMPI
Installs Officers
JACKSONVILLE — PhUomena "Phil"
Eckert, Columbia office worker, was installed
as the eighth president of the local
Women of the Motion Picture Industry
at formal ceremonies in the Town House.
The annual installation was preceded by a
cocktail party and banquet, with "Buck"
Robuck, United Artists salesman, sei-ving
as master of ceremonies. The installing
officer was former president Sarah Keller.
Present were the full WOMPI membership,
escorts and many invited Filmrow executives.
In the past few years, WOMPI has developed
into one of the city's most active
civic groups and has made an envied name
for itself and its members for the wide
number and variety of useful philanthropic
efforts it contributes to community life.
WOMPI has also made many friends here
for the motion picture industry and has
strengthened the industry's ties with the
public.
Other new officers installed were: first
vice-president. Flora Walden, Rigg Booking
Service; second vice-pi-esident, June
Paircloth, Pinecrest Drive-In; recording
secretary, Shirley Gordon, Warner Bros.;
corresponding secretary, Mamie Newman,
Columbia, and treasurer, Ida Belle Levey,
United Artists.
New board members are Enidzell "Easy"
Raulerson, Iva Lowe, Dorothy Zeitlinger,
Jane Davis and outgoing president Mai-y
Hart, all of Florida State Theatres; Virginia
Merritt, Jax Film, and Marie De-
Nazarie, United Artists.
The speaker of the evening was Fred
Mathis, Paramount manager, who lauded
WOMPI on its emergence as an agency for
community service, and for its
loyalty and
dedication to the motion picture industi-y.
President Eckert announced a full slate
of WOMPI social activities and charitable
works for the coming year, and treasurer
Levey's report revealed a sound financial
condition.
Sid Eckman Goes East;
Vince Flynn to Mill City
MINNEAPOLIS—Sid
Eckman, who has
been manager of MGM here for about
three years, has been transferred to Philadelphia
as manager, effective the 18th.
Eckman has been with MGM about 25
.years, coming here from Washington. He
replaces William Madden who has been
named midwest division manager with
headquarters in Chicago.
Replacing Eckman in Minneapolis is
Vince Flynn, former MGM manager in
Des Moines. Flynn has been with MGM
about 20 years. LeRoy Smith, salesman for
MOM in Minneapolis, has been named
manager in Des Moines. He has been with
the company 25 years.
Drive-In Installs 70mm
SAN DIEGO—National 70 Bauer projectors
and 1960 model Constellation arc
lamps were installed recently at the
Rancho Drive-In for the projection of
70mm film productions. The installation
was made by National Theatre Supply.
As It Looks To Me I?.
By KROGER BABB
A Showman's Views on Merchandising Motion Pictures
A BAT IS blind! A brat is like a bat!
A brat is a boy or girl, or adult, who cuts
up your seat, throws a rock through your
screen, carves his name on your restroom
walls or tears down the mirror over the
sink. The nation boasts more brats today
than ever before in its history. Parental
guidance, the teachings of church and
school cannot cope with the problem. Some
theatres have rid themselves of these expensive
woiTies by simply not admitting
children. This is one way—and there's no
denying the fact that it works. However, it
may not eventually prove to have been the
best method.
LIFE TENDS TO follow a routine which
is governed greatly by habit. Bar all the
nation's brats from theatres and you need
keep out the well-behaved youngsters, too.
In other words, you cast yourself as the
"Judge" who is going to determine who's
who. One manager recently explained to
us that he purposely takes Friday evenings
off, because on these nights the teenagers
simply take over his theatre and make a
shambles of it!! Running away from the
problem is hardly finding a cure for it.
There can be no question but that mOlions
of adults stay away from our theatres
simply because they do not want to project
themselves into the middle of the prevailing
teenage squealing, wrestling, whispering
and bag-popping.
WE BELIEVE that, although there may
be more wild ones these days, this is a
condition with which properly trained theatre
managers and staffs can fully cope.
There is nothing a youngster admires more
than the man who knows how to boss him
or the place where he has to behave. Show
us the football coach who defies his entire
football squad to throw him in the nearby
river and proves that they can't—and
we'll show you a wimiing football team
that acts like perfect gentlemen in the hotel
and restaurant before and after the
game. The same holds true with theatre
managers. Find the theatre with a welldisciplined
youth audience and you'll be
looking at a theatre that is constantly
patronized by youth.
KIDS ARE LIKE dogs in many ways, if
you'll pardon the comparison. Some people
have dogs that never get completely housebroken
in their lives. Yet we know a doglover
who can take any fancy breed,
hound or mutt and completely break the
dog in 24 hours. Add to this the fact the
dog will follow his master anywhere he
goes. Kids cry to go with parents or persons
they cannot boss. "Admiration" is a
powerful force. Show us a theatre where
yonngsters must behave and regardless of
what is showing, it will prove a theatre to
which children like to go.
DURING OUR WIDESPREAD experiences
around theatres from coast-to-coast
and in all parts of the world, we recall one
manager who stands out head and shoulders
above all others in the art of controlling
the kids. Today, he's an old man and
retired. We called him the other night and
asked him to "write" the rest of this
column. If you pick up an idea from him,
thank Bill;
"MANAGER MUST first get into his
noodle that someone has to be the boss.
His customers are not always right. Since
he runs the theatre, he must be the boss.
When kids come through the door the first
job is to slow them down—make them
walk. Ask each one his name. Repeat it
clearly. Let him know that you know him.
This pleases them and in a way scares
them. Have a 'reward trailer' on your
screen. But prior to the start of each performance
go down front and with lights
up talk to the kids. Put them on their best
behavior. Explain to them clearly 'how
they should act.' Mention the $5 or $10
reward for reporting the 'bad boy' who
they observe cutting your seat. Point out
that this isn't 'ratting' but instead like belonging
to the FBI. * * * Then explain to
them that the police chief insists that you
have any and all who misbehave arrested.
Assure them that you do not wish to do
this. Finally, seat yourself among them
and start your show. As undesirable behavior
begins to occur, tap those on the
shoulder followed by a "shush" or word of
warning for the lesser things. Use the rowdies
as your stepping stones to success . . .
Ease yourself over behind the wild ones,
and let them know you are there. Always
keep in mind that you must never slap or
hit a child. You may frighten the troublemaker.
Some may even cry. Lead them out.
Some may repeat . . . Detei-mine the worst
of the bunch. Lead him out. Refund his
ticket. Tell him never to return. Repeat
daily, then weekly until unnecessary . . .
That's it, men!"
New Cincinnati Quarters
For States Film Services
PHILADELPHIA—The States Film Service
of Ohio and Indiana has acquired a
building in the heart of the Cincinnati
film district as a center for film exchanges,
offices and shipping rooms, according to
Meyer Adleman, president, who also heads
the New Jersey Messenger Service with
main offices here.
Adleman said the Cincinnati building is
modern and fireproof, has extensive packing
facilities and a modern screening room,
is built in an "arcade" style and has a
driveway leading from Central Parkway.
The building has enough room, he said, to
house the buying administration and distribution
division of all film distributors.
Paramount's "The Counterfeit Traitor"
is the true story of Allied espionage ace
Eric Erickson.
BOXOFFICE July 25, 1960 N&9

(^onaratulations and (j->e5t
l/i/idfied
to BEN SHLYEN and BOXOFFICE
on their 40 Years of Service to the Motion Picture Industry

(^onaraiulauond and v^est
V\JiAn,eS
to BEN SHLYEN and BOXOFFICE
on their 40 Years of Service to the Motion Picture Industry
60 Church St.
AL HERMAN
VALIANT FILMS
CORPORATION
Now Booking
MARTHA F.
'Sword and the Cross"
"Ta mango"
BEN WILLIAMS
ENTERPRISES
Boston
KENNEY
E. M. LOEW
THEATRES
177 Huntington Avenue Boston
260 Tremont Street Boston
"Business Tuff?
See Ruff!!"

. Sid
Look
. .
Carolina Supreme Court
Upholdsm6 Blue Laws
COLUMBIA, S. C—South Caiolinas
244 -year-old blue laws against Sunday
amusements have been upheld by the state
supreme court, and the ban is now headed
for a federal court test.
Spartanburg attorney Chester Ward,
representing a group of Greenville and
Spartanburg area motion picture theatre
operators, said the case will be appealed
either directly to the U. S. Supreme Court
or to a three-judge federal panel.
The five-member state supreme court
handed down a unanimous ruling Thursday
which upheld both the constitutionality
of the blue laws and their application
to ban Sunday movies. In a ten-page decision
written by Chief Justice Taylor H.
Stukes, the court held that any revision of
the statutes would have to be made by the
state legislature, not by the courts.
"It is part of the legislative plan for a
day of rest and surcease from the usual
activities," the court declared . . . "and we
conclude that it does not offend any provisions
of the state or federal constitutions."
.ARGUMENTS REJECTED
The tribunal rejected aiguments that
the prohibition of certain paid amusements
on Sunday violates guarantees of religious
freedom, freedom of speech and equal protection
of the law. The appellants pointed
out movies were not within the terms of
the statute, being unknown at the time
of enactment. But the high court held
the word "plays" in the statute covered
this.
The supreme court also said golf "was
probably unknown to the framers of the
statute, but it was considered as within it."
Appellants also argued the legislative
intent was to prohibit only disorderly and
noisy sports or pastimes. They fui-ther said
the "law arbitrarily selects one form of
recreation to prohibit and permits other
types."
Movies may be shown in some areas in
the state due to special legislation. Greenville
recently became eligible under one
such legislative act, provided the city
council approves the move. The particular
John Broumas Re-elected
Ocean City, Md.—John Broumas of
Chevy Chase. Md., was re-elected presid
e n t of the
Maryland Theatre
Owners Ass'n
at a meeting of
the organization's
board of directors
at the
George Wa.shington
Hotel here
last week.
George Brehm
w a s re-elected
first vice-presi-
William
dent;
John Broumas Fischer was
chosen second vice-president, and
Douglas Connellee was re-elected treasurer,
and T. T. Vogel. secretary.
George Browning was retained as
executive secretary. Broumas also was
named national director. The Maryland
association is affiliated with Theatre
Owners of America.
Re-elected as directors, in addition
to the five officers who also are board
members, are the following: Sam Mellits,
Harold Waggonheim, Jack Fruchtman,
I. M. Rappaport and Harold De-
Graw. Newell Howard was added to
the board as a new member.
New Theatre to Be Built
In Carmel Valley. Calif.
MONTEREY, CALIF.—Construction will
begin the first of next year on a 400-seat
theatre in Carmel Valley, a rustic resort
community 22 miles from the Monterey
Peninsula. The theatre will be of California
ranch design, complete with landscaping
and a lighted parking area. The structure
will be on the edge of the business district.
The house will have stereophonic
sound, widescreen, a fountain and snack
bar next door, opening into the theatre
lobby. All of the seats will be of the rocking
chair loge type, an innovation for this
area. A large lobby with a fireplace and
functional furniture will add to customer
comfort. Another customer comfort will be
a 40-seat cryroom for parents with noisy
toddlers. Construction of the theatre will
be of concrete block, steel, wood and
NEW HAVEN
noting top reaction to openings of "The
Operie Perakos, general manager of Perakos
Theatre Associates, and his wife
Nikki were New York visitors, renewing
acquaintance with Brazilian friends last
seen in Mexico some months ago .
Henry Germaine of Paramount was proudly
Bellboy" throughout the state . . . Shep
Bloom of 20th-Fox reported that many
sub.sequent-run bookings of "South Pacific"
were holding over. The musical drama
had opened for brief runs, ostensibly, only
to have those engagements extended.
E. M. Loew's Farmington Drive-In
brought back a dual UA bill, consisting
of "Not as a Stranger" and "Happy Anniversary"
The Portland Drive-In is
. . . screening its main feature first, Sundays
through Thursdays. A similar policy has
been in effect for some time at the Mansfield
Drive-In.
Irving Hillman, Stanley Warner New
England zone advertising manager, set up
special lobby displays at the Roger Sherman
here for Warners' "Hercules Unchained"
. Kleper, Loew's College,
lined up window displays ahead of MGM's
"Bells Are Ringing."
Shep Bloom, 20th-Fox manager, reports
considerable trade enthusiasm for upcoming
"Murder. Inc.." which features, among
others. Peter Falk. onetime Connecticut
amateur theatre headliner.
Press Luncheon-Reception
For Producer Harry Romm
NEW HA"VrEN—Bob Cooper of the Columbia
home office exploitation force,
working with Walter Silverman of the
Columbia exchange, Sperie Perakos of
Perakos Theatre Associates and George E.
Landers of E. M. Loew's Theatres, set up
a press luncheon-reception honoring Harry
Romm, producer of "Stop ! ! and
Laugh!"
The film opened day-and-date at the
Perakos Hi-Way and Beverly in Bridgeport
and E. M. Loew's, Hartford.
Trampoline Center Opened
At Connecticut Drive-In
PLAINVILLE. CONN.—Sperie Perakos.
general manager of Perakos Theatre Associates,
has opened the "Jumpin' Gyminy
Trampoline Center." first of its kind in
act allows movies in cities of 62.000 population.
Until the 1960 census, only Columbia
was in that category-
Appellants in the case were the Carolina
the New England territory, at the Plainville
Drive-In.
Amusement Co.: Drive-In Theatres of
South Carolina Corp.; Greenville Enterprises
Co.; Spartanburg Theatres Co.; stucco.
tion and sale of these trampolines in Con-
Perakos intends to handle the promo-
Claude Rumley, H. P. McManus and Mrs. The theatre will be owned and operated necticut, from the Perakos offices at 468
B. C. Williams, doing business as the Greer by two local parties. A policy of second run Main St.. New Britain.
Drive-In Theatre, Augusta Road Drive-In and some foreign films will open the house
Theatre Corp.; Textile Amusement Co., which will be called the Village Theatre.
and Star Theatres Corp., and J. Mason
Firen^en's Benefit in Waterford
Alexander, Wake Meyers, R. M. Caine, FPC Shares Active
WATERFORD. CONN.—Reginald Pelletier
of Lockwood & Gordon's Waterford
S. Teague and William H. Beattie, individually
for themselves and for other patrons on the Toronto Stock Exchange for shares Drive-In ran a two-evening screening of
TORONTO—A strong demand developed
of motion picture theatres similarly situated.
the price rose to a year's high of $22 's- The in Eden" for benefit of the New London
of Famous Players Canadian Corp.. and U-I's "Away All Boats!" and "Raw Wind
Respondents were sheriffs J. R. Martin 1960 low was IS^a- In the recent upsurge firemen's convention committee. Advance
of Greenvillo County, B. B. Brockman of no less than 3.295 shares changed hands tickets sold for $1, with tickets selling on
Spartanburg County and State Attorney in one day in a mixed market, with no performance nights for $1.50. Children under
12 were admitted
General Daniel n. McLeod.
particular news causing the activity.
free.
NE-12
BOXOFFICE July 25, 1960

A FILMGROUP PRESENTATION
Produced and Directed by ROGER GORMAN
They fought for the Ultimate Prize
Book Now-Contact Your FILMGROUP Distributor Listed Below:
EMBASSY PICTURES CORP
BOSTON
JOSEPH LEVINE and JOE WOLF
20 Winchester St.
BOSTON 16, MASS.
HU 2-332S
BOXOFFICE :: July 25, 1960 NE-13

.
.
Quebec Pioneers Fete Eight With
50 Years or More in the Industry
MONTREAL — The Canadian Motion
Picture Pioneers of Quebec 12th annual
meeting held at Sheraton-Mount Royal
Hotel honored eight motion picture personalities
having 50 years or more of activity
in the industry.
Art Bahen. manager of eastern division
for General Theatres Quebec. Ltd., was
elected president, succeeding Phil Maurice
of Consolidated Theatres, who had -served
three years.
Other senior officers named: W. H. Giles
and Nat Gordon, first and second vicepresidents:
L. Provost, secretary; William
Deveault, treasurer; directors J. Papineau.
B. Johnson. F. Peters, and John C. Spardakos,
public relations director.
Elected members of the executive council
were William Lester. R. Vendette. William
Singleton, Tom Cleary and Fred
Peters. Regional representatives: Ovila
Cote, Quebec City; Maurice Phaneuf,
Sherbrooke, and P. Lafontaine. Hull.
Pioneers with 50 years or more of activity
in the industry were Romeo Vendette
of United Amusement and Consolidated
Theatres; J. E. Ouimet, the dean of pioneers
of motion pictures in Montreal; Walter
Hoffman, now connected with open-air
cinemas in Ontario; J. Falardeau. projectionist
at the Van Home Theatre here;
George Capandrites, owner of the Cameo
Theatre: H. Vance, representative of Consolidated
Theatres in Quebec City: Arthur
Larente of Peerless Films, and John Reidy.
manager of the Loew's Theatre here.
Ouimet. now 83. is an almost lengendary
figure in Montreal's motion picture circles.
He is still quite active, and occasionally
attends some film showings. Ouimet has
been viewing motion pictures for 64 years.
It was in 1896 that Ouimet saw his first
moving picture, the creation of the Lumiere
brothers of France and shown in
a hall on St. Lawrence boulevard here.
Ouimet recalled the Lumiere films ran one
and a half to two minutes.
Papers in Columbus Bar
'I Passed for White' Ads
COLUMBUS—The Columbus Dispatch
and the Columbus Citizen-Journal have
refused to accept advertising for the Allied
Artists' feature, "I Passed for White,"
said Ken Prickett, executive secretary for
the Independent Theatre Owners of Ohio,
in a bulletin to members.
"This is the first time in the memory of
this writer," said Prickett, "that such a
thing has happened to our business. It i.s
hardly conceivable that anything about
such a title should offend."
Prickett said it was "peculiar" that the
Citizen-Journal is the only Scripps-Howard
newspaper to refuse advertising on the picture.
He said that several radio and television
stations also have refused to accept
advertising on "I Passed for White."
'Hawaii Beach Boy' Is Set
For Spring 1961 Start
HOLLYWOOD—Hal Wallis will locate
his upcoming Elvis Presley starrer, "Hawaii
Beach Boy," in the nation's 50th state,
Hawaii, starting filming on the Technicolor
musical in the spring of 1961.
Based on an original story by Allan
Weiss, former Los Angeles newspaperman,
the film will be a Paramount release, as is
1
In 1902-03 at the now nonexistent Sohmer
Park, Ouimet became active in the
new film industi-y. Ouimet, then a stagehand
at the National Theatre, became projectionist
at the Sohmer Park. In 1905,
he opened his first motion picture palace
at the corner of St. Catherine and Montcalm
street which bore his name, the
Ouimetoscope. It was in the Ouimetoscope.
having used kitchen chairs as seats, Ouimet
in 1907 showed to Montrealers "The
Life of a Fireman" made by Edison. The the Presley picture, "G. I. Blues," which
reel had a length of 750 feet. In 1908, Wallis just completed. The filmmaker intends
Ouimet showed a film depicting the life
to use many scenic portions of the
of Jesus Christ.
i
25 minutes islands rarely used in films before to bacK
In 1907, Ouimet installed 1,000 modern Presley and says he is also seriously considering
seats. Boxoffice prices were 15 to 50 cents.
introducing Elvis as a dancer.
If It's Good Promotion
BOXOFFICE
someone will
report it in . .
Fresh from the scenes of the activities each week come constani
reports of merchandising of films. Most of these are ideas -you
can use for your own promotion. All of them are interesting and
most of them are profitable in other similar circumstances. Make
full use of these practical ideas by practical showmen, many of
whom you may know.
•lotion pictures lend themselves ideally to good advertising. The public interest is
high.
Capitalize on the interest that already exists and increase your at
tendance with proved ideas.
NE-14 BOXOFFICE July 25, 1960

1^.
with
Charlotte WOMPI
Installs Officers
CHARLOTTE — Presentation of
the
WOMPI of the Year award to Mrs. Irene
Monahan, booker of Howco International,
was a highlight of the annual installation
banquet held by the local chapter of
Women of the Motion Picture Industry
recently at the Stork restaurant. Mrs.
Monahan was chosen by secret ballot
among club members on the basis of her
contribution to the group's activities during
the past year. She was presented with
a silver bowl.
Emery Wister, movie editor of the Charlotte
News, presented a "Show-Nuf Showmanship"
award to Mrs. Billie Harris, the
WOMPI who in his opinion had done the
most during the year to promote good
showmanship.
The event marked the inauguration of
Mrs. Becky Hunter, Consolidated Theatres,
as the new WOMPI club president. The
retiring president is Betty Beatty, MGM
bookers' secretary. Other new officers installed
included Mrs. Blanche Carr. MGM,
first vice-president; Mrs. Ruby Brooks,
20th-Fox, second vice-president; Mrs. Barbara
Simpson, Stewart & Everett Theatres,
recording secretary, and Mrs. Amalie
Gantt. Howco, corresponding secretary.
Board members installed were Mrs. Mary
Miller, 20th-Pox; Mrs. Elizabeth Hinson,
Plaza Theatre; Mrs. 'Viola Wister, Howco,
and Mrs. Florence Hargett, Dominant.
John H. Vickers sr., Carolina Delivery
Service, served as emcee. Mrs. Thelma
Culp, cashier for Warner Bros., reviewed
aims of the club and activities in which It
had participated.
Special guests at the installation banquet
were the exchange managers, their
wives and Sue Alford of the Thompson
Orphanage, which the club sponsors.
Censor Lays Bad Films
On Indifferent Public
MEMPHIS—The blame for "immoral
and eyeball blistering movies" can be
traced to an indifferent public, Mrs. Judson
McKellar told the Sertoma Club. Mrs.
McKellar, chairman of the city censor
board, said the board's hands are tied.
"Some movies being shown right here in
Memphis are pure pornography, and they
haven't aroused one murmur from the
public," she said.
The censors can't legally ban such movies
because of Supreme Court decisions regarding
obscenity.
"It's hopeless for us to try to have them
cut—we either have to ban the whole movie
or pass on It."
She credited theatre owners with helping
to keep the worst of the objectionable
movies out of Memphis.
"They have refused to buy several objectionable
films, and they have cut immoral
scenes from several others," she
said.
She said the system of labeling movies as
to whether they are adult, family or children
also has helped. "It seems unbelievable
that parents will continue to take
their children to movies marked 'for adults
only'—but many of them still do," she said.
ITOO Fall Convention
Program Made Public
COLUMBUS—The opening day session,
Wednesday, October 12, of the convention
of the Independent Theatre Owners of
Ohio here will be devoted to concessions,
sales, displays, profits and problems, said
Ken Prickett, executive secretary.
A second session on opening day will
cover equipment, with displays and discussions
of the newest developments in
theatre equipment, some of which have not
even been installed in an Ohio theatre at
this time.
Four forthcoming pictures, to be released
around Thanksgiving Day, will be introduced.
Campaigns on each picture will be
discussed by either the national director
of advertising and publicity of each company
or by a top executive of the pub-ad
department.
There will be morning and afternoon
sessions October 13 and a question-andanswer
period at the close of each session.
Big Drive-In Planned
In Suburban Detroit
DETROIT—Plans for construction of a
1,200 car drive-in have been announced by
Roy Thompson, John Kline, and Arthur
Kobierzynski, who have taken an option
on a 34-acre site in southeastern Northville
township on Five Mile road near
Eckles road. A model of the proposed theatre
has been prepared, and a petition to
rezone 21 acres for theatre construction
has been filed. The remainder of the site,
about 12 ',2 acres, would be later developed
for residential use.
Construction is tentatively planned to
start in the fall, permitting opening in
the spring.
Thompson is projectionist at the Wayne
Drive-In, and formerly was at the Oakland,
Aztec, and Carlton theatres in Detroit.
First Runs in Detroit Vary
Quantity of Billings
DETROIT—Both bookings and advertising
for first nan houses are breaking
some familiar precedents here.
The Michigan Theatre, flagship house
of the United Detroit Theatres, which has
been on a double bill policy in general for
years, was running "Man on a String" on
a single bill basis. At the same time, The
Adams Theatre, a Balaban operation, was
doubling up with "The Giant of Marathon"
and "Platinum High School." The
Adams for years has specialized in long
runs of single features.
The Michigan's booking of "The Apartment,"
which opened at midmonth, was
promoted in ads by the usually anonymous
film buyer. A head cut of Tom Byerle,
buyer for the UDT circuit, was run in a
two-inch ad on the amusement pages, with
his comment that it is "the funniest movie
of the year."
Ted Harris Recuperating
HARTFORD—Ted Harris, managing director.
State Theatre, has been recuperating
from surgery.
2 More Majors Sued
By Joseph P. Uvick
DETROIT—Two additional distributor
defendants are being named in the precedent-shattering
monopoly and restraint of
trade law.suit filed by Joseph P. Uvick of
the Burton Theatre in Flint. Additional
defendants named in papers being filed are
Universal Pictures and Walt Disney Productions,
doing business as Buena Vista.
This brings all major distributors into the
case, along with Butterfield Theatres, as
defendants.
Explaining the new inclusions, Uvick
said that "Universal and Disney were left
out originally and have not in any degree
deviated from the practices out of which
the suit arose. There is no reason for excluding
them from the damages and ultimate
decree that I hope to obtain."
This is the case which was remanded by
federal court back to the county circuit
court for trial under state antimonopoly
laws rather than federal, upsetting an industry
precedent.
Woolners Ready With
German 'Walks by Night'
NEW ORLEANS—Woolner Bros. Enterprises,
headed by Bernard and Lawrence
Woolner of this city, have acquired U. S.
rights to the German-made "She Walks by
Night," which stars Belinda Lee, English
actress.
The story is based on the life of Rosemaris
Nitribritt, whose notorious life
reached the front pages back in November
1947 when she was found murdered in her
luxurious Frankfort, Germany, apartment.
The Woolners have signed distribution
deals with Red Jacobs, Los Angeles; Max
Roth, Chicago; AIP exchanges in Philadelphia,
Minneapolis, Kansas City, Des
Moines and Milwaukee; Embassy Films,
Boston, and the eastern coast, and Arnold
Jacobs, New York. The Woolners will
handle distribution in the southern area.
The film was retitled for U. S. from
"The Truth About Rosemarie."
The Woolners have produced several
films, including "Swamp Women," made in
and around New Orleans and the Bayou
Lacomb region; "Teenage Doll," and "Attack
of the 50 -Foot Woman," the latter
two in Los Angeles studios. In addition,
they filmed "Naughty New Orleans" in
16mm on local Rue Bourbon in 1956 for
$15,000, and blew it up to 35mm. The film
still is in release. They recently completed
another picture, still untitled, and have
two more on schedule.
Guy Gabaldon to Tour
For 'Hell to Eternity'
LOS ANGELES—Marine hero Guy Ga-
and exploits are drama-
baldon, whose life
tized in Allied Artists' "Hell to Eternity,"
an Atlantic Pictures Production, has been
set to tour key cities late in July on behalf
of the picture.
Jeffrey Hunter stars as Gabaldon in
"
"Eternity, David Janssen, 'Vic Damone.
Patricia Owens, Miiko Taka and
Sessue Hayakawa filling other key roles.
Irving H. Levin produced and Phil Karlson
directed.
BOXOFFICE July 25, 1960
NE-15

NEW HAMPSHIRE
n fire scare occurred behind the Sky-Ray
Drive-In on the Daniel Webster highway
in Hooksett July 12 as a brush fire
raced over acres of rough terrain dotted
with scrub pine. Firemen from Hooksett
and South Hooksett battled the flames for
nearly seven hours and bulldozers were
called in to aid in stamping out the fires.
The drive-in was not damaged by the fire.
New Hampshire's delegates and visitors
to the Democratic National Convention in
Los Angeles had an opportunity to rub
elbows with movie stars at the MGM
studios in nearby Hollywood July 13. The
host to two busloads of Granite Staters
who invaded Movieland was John L. Sullivan
of Manchester, former Secretary of
the Navy and New Hampshire gubernatorial
candidate, who is now a member
of the MGM board of directors.
While Dana Andrews, movie and stage
star, was appearing at the Lakes Region
Playhouse in nearby Gilford, he was made
an honorary member of the Uaconia Police
Ass'n. As a climax to the 27th annual
Laconia Police Ball at the Winnipesaukee
Gardens at Weirs Beach, the actor was
presented a framed scroll by Mayor J.
Oliva Huot. It bore the signature of Laconia's
police chief. Charles E. Dunleavy.
Albert Blake, maintenance man at the
Colonial Theatre in Laconia, who first
ascended Mount Chocorua in 1906, has
again climbed the peak after a lapse of 54
years. He covered the distance in seven
hours, round trip, using the Piper Trail
and said he noted some changes since his
first climb more than half a century ago.
July 12 was not a very lucky day for
Grace Metalious of Gilmanton. author of
"Peyton Place." w-hich was made into a
successful movie. Her 13-year-old son
Christopher injured a leg when his bicycle
collided with an automobile. A 13-year-old
Manchester girl, visiting at the Metalious
home, was kicked in the head by a horse.
She was reported in good condition at the
Laconia Hospital.
Installs Air Conditioner
PORTLAND, ME.—Nat Silver. Snider
Theatres district manager, reported the
completion of installation of air conditioning
at the Empire Theatre here.
'Daisies' Breaking Record
NEW HAVEN- MGM's "Please Don't Eat
the Daisies" continues to smash records. It
was held over in suburban engagements,
including the Forest. AUington, West
Haven, and Lawrence, New Haven,
Antenna System Operator
Sued on Copyright Basis
NEW YORK— United Artists
A.s.sociated
has filed suit in Federal District Court
agaiiist the NWL Corp., operator of community
antenna television systems in West
Virginia, charging infringement of copyright.
Seymour M. Peyser, vice-president and
general counsel of United Artists, parent
company, called it an important industry
test case, "the first suit of its kind challenging
the right of a community antenna
operator to reproduce and transmit copyrighted
programs over local wired facilities
without compensation."
UAA distributes pre-1949 Warner Bros,
features and many short subjects. It has
given licenses to TV stations in Pittsburgh,
Steubenville, Ohio, and Wheeling, W. Va.
The defendant operates community antenna
systems in Clarksburg and Fairmount.
W. Va. It is charged with using
the programs without payment and without
consent of the copyright owner or the
TV stations.
UAA is seeking an injunction, damages
and an accounting of profits. It is represented
by the law firm of Phillips, Nizer,
Benjamin, Krim & Ballon.
Toronto Casino Closed
For Renovation Work
TORONTO—The downtown Casino,
operated
by Lou Appleby and Premier Theatres,
closed recently for renovations and
the instaUation of an air conditioning
system. The Casino has 1,110 seats.
Toronto may have a new theatre with
the conversion of the Moulton property on
Bloor street, according to a proposal announced
at the annual meeting of the
Central Ontario Drama League which
plans to operate the project. The facilities
promise a mixed policy, including the
presentation of art films.
The huge and expensive O'Keefe Center
for the Performing Arts, which is approaching
completion at Front and Yonge
streets, with opening scheduled for next
October, will have projection equipment
for the showing of occasional special film
productions, it is announced by Hugh
Walker, managing director.
The $12,000,000 building, sponsored by
the O'Keefe Brewing Co., is being wired,
and built-in speakers have been placed
around the main floor and balcony which
will have a total of 3,200 seats,
In a letter to the editors of the Manchester
Union-Leader, signed by "Citizens for
Good Movies" in Keene. parents were advised:
Let us be aware! Know what is
showing at our theatres. Ask ourselves,
is the motion picture suitable for children,
family fare, adolescents or adults?" The Theatre-Fun Center Near
group gave a partial list of movies for
children and family as approved by the
Akron Gets Under Way
National Council of the Legion of Decency AKRON—First proposed five years ago,
or National Parent-Teacher Magazine. a recreation center to include two drivein
theatres, a swimming pool, a truck stop,
two midget racetracks, a snack bar and a
playland for children will soon become a
reality. The proposed $500,000 project on a
69-acre site in Richfield township will be
NE-16
fini.shed early this fall, according to J. J.
Barton, Parma, who recently obtained a
zoning permit. The Richfield. Bath and
Brecksville fire departments put a torch
to an old dairy barn on the site to celebrate
the start of the project. Barton is
a former state representative from Cuyahoga
County. The project will be one mile
south of Richfield village, between State
Routes 21 and 176.
THE
NEARLY
CURABLE
CANCER!
A simple, painless examination,
the "Pap
smear", helps physicians
detect cancers of
the uterus in time.
When discovered early
and properly treated,
this second most common
cancer in women is
nearly 1007° curable.
Our film, "Time and
Two Women" will show
you how to guard yourself
against uterine cancer.
It has already saved
many lives. To see it,
call the office of the
American Cancer
Society nearest you, or
write to "Cancer", c/o
your local post office.
CANCER
SOCIETY
Through the Courtesy of
BOXOFFICE
BOXOFFICE July 25, 1960

I
'
;
that
'.
the
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I atre
1
cashiers
1
special
[
—
—
—
'Pollyanna' 115 Tops
Other Toronto Debuts
TORONTO — "Pollyanna" had a good
start at the Imperial to make it the picture
of the week among the new offerings
which included "Portrait in Black" at the
Uptown and "The Mountain Road" at the
Carlton. "The Bramble Bush" had a nice
second week at the Hollywood.
.
(Average Is 100)
Corlfon—The Mountain Rood (Col) 105
Eghnton Oscar Wilde (Four City Er>t.), 3rd wk, .100
Hollywood The Bramble Bush (WB), 2nd wk...llO
Hylond Carry On, Constable (Ronk), 6th wk...lOO
Imperial— Pollyonna (BV) 115
Loews The Apartment (UA), 4th wk 100
Nortown Suddenly, Lost Summer (Col) 105
Con-Con (20th-Fox), 16th wk 120
Tivoli
Towne The Battle of the Sexes (IFD), 7th wk. 100
University— Ben-Hur (MGM), 30th wk 1 20
Uptown Portroit in Black (U-l) 110
'Apartment' Stays Over
For 3rd Winnipeg Week
WINNIPEG—"South Pacific" returned
for a successful week at the Capitol and
Pembina Drive-In and then moved over to
the Gaiety. "The Apartment" continued
strong through its second week and was
being held. "Can-Can" at the Met has not
caught the public fancy despite excellent
patron reaction.
Capitol, Pembina Drive-In South Pacific (20th-
Fox), revivol ' 120
Gorrick The Aportment (UA), 2nd wk 110
Lyceum, Starlite Drive-In The Big Operotor
(MGM); Too Soon to Love (U-l) 100
Met—Con-Con (20th-Fox), 2nd wk 100
Odeon Suddenly, Lost Summer (Col), 4th wk. 100
First Run Business Is
Slow in
Vancouver
VANCOUVER—First runs continued in
low gear again the past week, with managers
still waiting for the upbeat to begin.
A real hot spell with plenty of outdoor
competition tells the story—even hardticket
films are feeling the pinch.
C;^.tol Ice Palace (WB) Fair
Jrpheum Honnlbal (WB) Moderate
Pork I'm All Right, Jock (20th-Fox), 3rd wk...Good
P'azo— The Unforgiven (UA), 2nd wk Mild
Strand Con-Con (20th-Fox), 4th wk Fair
Stanley Ben-Hur (MGM), 12th wk Foir
Stud —Around the World in 80 Doys (UA),
teissue
Moderate
All-Holdover Lineup
Potent in Montreal
MONTREAL—With a number of really
.solid boxoffice holders attracting good
crowds, Montreal's first-run theatres reported
favorable business. "Can-Can,"
"Ben-Hur" and "Carry On, Nurse" continued
registering excellent business both
from local residents and the tourist trade.
Alouette Ben-Hur (MGM), 28fh wk Excellent
A.enue Carry On, Nurse (20th-Fox), 10th
wk
Excellent
Kent— A Touch of Lorceny (Para), 4th wk. Good
.He—Con-Con (20th-Fox), 12th wk. ..Excellent
Bogus $10 Bills Out
TORONTO — Following warnings from
Royal Canadian Mounted Police and
municipal law enforcement departments
counterfeit Canadian money has
up in a number of places, the thechain
companies have instructed
and candy bar attendants to take
precautions against the acceptance
of bogus $10 bills. The imitation banknotes
have been recovered at Toronto. Ottawa,
Hamilton, London and elswhere in Ontario.
They are said to be good reproductions.
BOXOFFICE July 25, 1960
f/7ms Better, Attendance Up; Outlook
Brighter at Montreal Than in 1955
By JULES LAROCHELLE,
Boxoffice Montreal Bureau
MONTREAL—In discussing with a number
of Montreal and district motion picture
industry officials, especially with exhibitors,
changes which have occurred in
the past five years; that is, since publication
by Boxoffice of its 35th anniversary
number, this correspondent found that a
more optimistic feeling prevails now than
five years ago.
Five years ago, Montreal motion picture
people were just beginning to feel the severe
impact of competition by television.
Sine then, the situation has become very
much clearer, and exhibitors generally feel
that in the past year or so there has been a
very discernible improvement in motion
picture attendances.
Of course, in the past five years, many
of the smaller houses have had to be
closed, but the theatres remaining are
operating at favorable earning levels.
Exhibitors who, of course, are very much
interested in getting better and better pictures,
said that they think that the better
quality films produced in recent years undoubtedly
have been responsible in attracting
people back to the cinemas.
Exhibitors, although not making as
much as they would like to, hope that the
future is not disrupted to the same extent
that it has been in the last half decade.
A recent survey conducted in Montreal
and district by a Montreal weekly newspaper
whether cinema fans were as many
today as ten years ago confirmed that patrons
are more inclined to be choosy nowadays.
A great number of persons queried
said that they now go to a motion picture
SHADES of
HECTOR! — Michael
Dunn, aged 8, won the 65-pound
championship of British Columbia in
the tournament held at Vancouver
College, reminding his proud father,
Douglas MacKay Dunn, owner of the
Colonial Theatre, of Michael's grandfather.
Hector Quagliotti, a pioneer exhibitor
in Western Canada, who was
known in his day as somewhat of a
slugger, too. and was British Columbia's
oldest active showman when
he died recently.
theatre to see a "special" film rather than
as a "habit" as formerly.
Answers by several jjersons as published
by the newspaper revealed motion picture
theatregoing habits vary widely. One r>erson
declared that he went to the cinema on
an average of once a month, while another
said he took in a film at least once a week.
As far as taste is concerned, respondents
were pretty well divided between Frenchlanguage
films and English films, either
from the United States or Great Britain.
In recent years, Montreal saw the opening
of a few arty film houses. One of the
most notable is the Elizee, located just back
of Sherbrooke street in the middle of a
district now widely inhabited by newcomers
to Canada. The "special" film houses
have made an impression on moviegoers
and attendance is reported good by operators.
In August, there will be held at the
Loew's, Montreal's largest film theatre, an
international film festival under the honorary
presidency of Norman McLaren of
National Film Board. The festival, one of
the most important activities of the Montreal
Film Society, which this year celebrates
its 25th anniversary, is receiving
cooperation from all quarters, including
that of W. G. Lester, president of United
Amusement Corp., which is Montreal and
Quebec province's largest motion picture
theatre chain.
The film festival is expected to have a
favorable lasting effect on theatre attendance.
Among countries which will be represented
are Canada, England, France, Italy,
the United States, Poland, Mexico, India,
Israel and Japan. The Montreal International
Film Festival received recognition as
an international affair by the International
Federation of Associations of Film
Producers at the last session of this organization
held in Cannes, France.
Variety Village Boys
Hold Variety of Jobs
TORONTO—Reporting on the academic
or vocational accomplishments of this
year's graduates from the Variety Village
School for Crippled Boys, J. Arthur Robertson,
principal, pointed to the wide diversification
of occupations for which the
youths had qualified and were now employed.
A number of graduates have become
clerk-typists while others come under the
classification of office assistants. Two of
the boys have jobs as watchmakers and do
repairing. This has been a fairly popular
course in recent years. One student became
a draftsman for heating equipment and
installations, while several of the teenage
graduates were able to engage in sheet
metal work and electric welding in spite
of physical shortcomings.
Free Shows in Park
TORONTO—Free motion pictui-e shows
in the open air appeared here. The programs,
which are being presented regularly
in city-owned Willowdale Park on Bloor
street, are sponsored by the Toronto and
District Film Council.
E-1

Very Best Wishes
to Boxoffice on its 40th Anniversary
Cine-France Distribution,
Ltee
Distributor of the best French films
GREETINGS TO BOXOFFICE
N. D. G. PHOTO SUPPLY INCORPORATED
5488 Sherbrooke St. West
1197 Phillips Place
Best Wishes

MONTREAL
Hnthony Nutting:, who in 1956 quit the
Eden cabinet in protest against the
Anglo-French attack on Egypt, was here
as part of a 13-city tour to promote "Lawrence
of Arabia." The former diplomat said
that the West is putting too much emphasis
on stopping Communists and not enough
on advancing freedom. Nutting declared he
did not believe there would be a world war,
although he pointed out that the world already
is engaged in "the most critical
struggle it has ever known."
National Film Board authorities here revealed
five more awards have been won in
international competitions by Board productions.
This brings to 28 the number of
prizes won by the NPB in the last three
months. The latest group of prizes went to
"Fisherman." winner of first prize and a
bronze medal in the documentary class at
the first international festival in Bloemfontein.
South Africa: "The Skilled Worker"
and "Man on the Assembly Line," special
mention diplomas at the International
Labor Film Institute's festival in Stockholm,
"On a Day Off," third prize in the
categorj' "promotional films for public
participation" at the 1960 World Planning
and Housing Congress, San Juan, Puerto
Rico, and "Sledge-hammer," a television
clip, winner of a diploma at the Advertising
Film Festival in Venice. This award
was won in competition with 583 other
entries from 30 countries.
The Imperial Theatre here
i
Canadian
house of Cinerama) reintroduced its first
Cinerama vehicle to be shown here and a
good reception was given the film. Press
notices were exceptionally favorable.
In Eastern Canada %
For prompf service, technical Know-How, Jf
All repairs and Large stock of j*
replacement ports
^
Remember
BEST THEATRE SUPPLY REG D
4S28 St. Denb StrMt VI 2-6762
Montreol
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Negro Group Raps Use
Of 'Nigger' in Films
VANCOUVER — An official complaint
against two movies now playing in British
Columbia was made to the provincial
film censor by the British Columbia Association
for the Advancement of Colored
People.
Association president Frank C. Collins
told film censor R. W. McDonald that
his group objected to the word "nigger"
as it was used in the movies "Imitation
of Life" and "The World, the Flesh and
the Devil."
McDonald said that he is awaiting a
written protest from the BCAACP and that
his office is anxious to have the association's
full views on the use of the word.
He said the term would be watched for in
future movies and would be censored out if
lised in any non-educational way.
"We don't encourage use of that word
in any context." said Collins. "It's a derogatory
term and can be easily misconstrued
or used as an insult to an individual or to
our race. Our organization would like to
see the word removed from movies, books,
TV and all public reference."
"Occasionally." added Collins, "the
term must be used in an explanatory or
educational manner. We realize this and
I know Mr. McDonald does likewise. We
have not asked him to recall the two
movies in question at this time but we
are contemplating doing so."
'Flaming Lance' Slated
As Next for Presley
HOLLYWOOD—Don Siegel will direct
20th-Fox's "Flaming Lance." next Elvis
Presley starrer. David Weisbart, who is
producing, has slated an August 8 starting
date for the Nunnally Johnson screenplay
of Clair Huffaker's story.
John Huston will produce and direct
"Freud," from a screenplay by Wolfgang
Reinhardt and Charles Kaufman, for U-I.
Reinhardt will serve as associate producer.
Huston also will make Rudyard Kipling's
"The Man Who Would Be King" for U-I.
No decision has yet been made as to which
picture will go before the cameras first.
n 2 yeors for $5 1 year for $3 3 yeors for $7
G Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE
NAME
POSITION
^^^Qtne national film weekly 52 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
Private Produclion
Output Higher in '59
MONTREAL—The gross revenue of the
54 private companies engaged in the production
and printing of motion picture
films and filmstrips in Canada during 1959
increased 13.5 per cent to an estimated
$8,704,410 from 1958's 52-plant revised
figure of $7,669,703. according to figures
available prior to the release of the annual
government report on motion picture production
to be issued sometime soon.
The number of employes in the industry
increased to 1,365 from 1,133 in 1958 and
salaries and wages to $3,471,347 from
$2,770,375.
Revenue from production during 1959
rose to $5,085,690 from $3,902,780 In the
preceding year, while revenue from printing
and laboratory work fell to $3,229,240
from $3,344,948, and from other sources to
$389,480 from $421,975.
Output of films of five minutes duration
or longer by private industry in 1959
amounted to 514. including 40 for television
and 15 other nontheatrical films
that were adaptations or language versions
of original films and 11 that were made
for other than Canadian sponsors. Government
agencies made adaptations or
language versions of 20 theatrical shorts,
10 television and 61 other nontheatrical
films of five minutes duration or longer.
Private firms and government agencies
printed 47,978,205 feet of 16mm film in
black and white and 7,802.333 feet in color
in 1959. Some 21.200,275 feet of 35mm
film was printed in black and white.
Reid H. Ray Firm Makes
Wide Variety of Films
ST. PAUL—Reid H. Ray Film Industries
will continue to make a wide variety of
films—sales films, sales training films, industrial
documentaries, films for television
distribution and television spots, although
the company recently sold its theatre
screen advertising division to the Alexander
Film Co. of Colorado Springs, Colo.
About 25 per cent of the firm's volume
is in making government films and Reid
H. Ray. president, said "the percentage
probably will increase with the years." He
said that a decrease in number of theatres
using screen advertising was the reason
his company sold the screen ad division.
The company, in addition to its headquarters
here, also has offices in Washington,
D. C. Chicago and Kansas City,
Mo. In all. the firm has 69 employes, although
the number probably will drop
with sale of its screen ad division.
Trio From Broadway Stage
Signed for UA 'Misfits'
HOLLYWOOD—A trio of top Broadway
stage performers—Kevin McCarthy, Estelle
Windwood and James Barton—have been
signed for United Artists' "The Misfits,"
completing the all-star casting for the
Seven Arts production which topUnes
Clark Gable, Marilyn Monroe, Montgomery
Clift, Thelma Ritter and Eli Wallach, with
John Huston directing.
Frank E. Taylor is producing the picture
from Arthur Miller's first screenplay.
K-4
BOXOFFICE July 25, 1960

AMERICAN INTERNATIONAL presenll
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Schine Home Office Employes Honored
For More Than hOOO Years' Service
GLENS FAIXS. N. Y.—Honoring more in 1919 as an usher at the Family Theatre,
than 1,000 years of service by Schine home the second theatre in what was to become
office employes at one of the largest independent chains in
Gloversville. two generations
of the Schine
the nation.
Thirty-five year and over awards were
family played host to presented by J. Myer Schine to Mrs.
the entire Gloversville
Florence Torrey of Northville, now assist-
office staff and ant treasurer of Schine Enterprises, who
their husbands and began as a stenographer in 1923: Mrs.
\v i V e s recently at Clara Masterson, switchboard operator at
dinner and cocktails
the Gloversville office, who stai-ted as a
at the Schine clerk in 1924, and Harry Goldsmith of
Queensbury Hotel and Lockport, division manager for the Schine
Motor Inn here.
Circuit, who joined the organization in
Taking part in expressing
1924.
J. Myer Schine
their appre-
In making the awards, Schine com-
ciation for the many mented on the loyalty and enthusiasm
years of service to the company were which had been exemplified by Schine employes
J. Myer Schine, the founder and present
through the years, creating a nu-
chairman of the board of Schine Enterprises;
cleus of veterans upon which the company
G. David Schine. president of has placed a great amount of responsibility
Schine Enterprises: Donald Schine, vicepresident
over a period of many years.
of Schine Enterprises in charge He was joined by his son, G. David
of theatre operations: and C. Richard Schine, who outlined the progress of recent
Schine. vice-president and treasui-er of years and the expansion today into one of
Schine Enterprises who directs real estate the country's foremost national organizations,
its diversification and the bright
operations.
Among those employes honored by the future ahead for Schine staff members. C.
Schines were Harry King, of Gloversville. Richard Schine also spoke briefly about
the first employe ever hired by J. Myer the longevity record of employment.
Schine when he opened his first theatre Awards to the zone managers and divisional
in Gloversville in 1917: and George
managers of Schine Circuit were
Lynch, now chief film buyer for the presented by Donald Schine and Bernard
Schine Circuit, who joined the Schines Diamond, general manager of theatres.
Donald Schine, who conducts the affairs
of the theatres out of the Gloversville
home office, paid tribute to the entire
staff for the generous cooperation
given to him throughout the years.
A 30-yeor pin wos presented to Lloyd Motteson,
purchoiing ond mointenonce, who joined Schine in
1927, while 25-yeor and over awards went to Seymour
L. Morris, director ot advertising, publicity
and public relations; William Grohom, vicc-p^'csident
in chorge of new projects; Hermon Kopf, divisional
manager of Solisbury, Md.; Harold Sliter, zone manager
of Lexington, Ky.; Gus Lynch, chief film booker,
and Alton Dockstoder, head bookkeeper.
20 to 25 years: Howord Antevil, Horry Unterfort,
William Kroemer, Lou Hart, Stanley Werthman, Mi»
Giseldo Ambrosino, Mrs. Eleonor Follis, Bernord Diamond,
Miss Esther Lomphier, Miss Kothenne Kilmer.
15 to 20 years: Chris Pope, Mrs. Olive Hallenbeck,
Miss Ruth Robbins, Mrs. Almo Jeon Sleezer,
Arnold Von Denburgh, Arthur Dollor, Charles Hofwitz,
Mrs. Geraldine Simonds.
JO to 15 years: Ben Geory, Mrs. Dorothy Key, Mrs.
Mane McLeod, Mrs. Mory Ellen Rhinehort, Mrs.
Frances Christie, Miss Madeline Young, Miss Vivien
Bergen, Mrs. Patricio Long, Moynord Miller, Mrs.
Inez Smith, Miss Mourine Hemstreet, Mrs. Gwendolyn
Rostron, Antone Rolbovsky, Williom Muddle.
5 to 10 yeors: Seymour Evans, Mrs. Betty Elmendorf,
Lee Willis, Miss Morgoret Kimball, Fronk Peters,
Mrs. Gladys Batty, John Szczerba, Mrs. Potricia
Harrington, Miss Joyce Phelps.
William Devaney Named
MGM Western Manager
NEW YORK—William J. Devaney has
been appointed western division sales manager
for MGM by Robert Mochrie, general
sales manager. Devaney has been midwest
division manager and will move into the
position foiTnerly held by Herman Ripps,
who has been named assistant general
sales manager. He will headquarter in
Los Angeles. He joined MGM in 1929 in
Chicago, became assistant branch manager
in 1946 and branch manager a year later.
T
K-6 BOXOFFICE July 25, 1960

Levine Gives 'Herculean'
Party for 'Unchained'
NEW YORK—Joseph E. Levine ushered
in his "Hercules Unchained" here Tuesday
night with a "Night With the Gods" party
at the Forum of the Twelve Caesars. The
film had its debut the following day at the
Fabian Fox Theatre in Brooklyn and it
began its Greater New York area run on
July 13.
Sixty varieties of food and wines were
flown in from all parts of the world for
200 or more guests who were members of
the press and the entertainment world.
Dance music was provided by an orchestra
whose members were dressed in Roman
togas. Herculean warriors and Grecian
hand maidens welcomed the guests.
Food consisted of golden peacocks, molossol,
caviar, roasted pheasants, roasted
suckling pigs, trout in Etruscan wine jelly,
pate of wild boar, salmon, Roman beans
and wild mushrooms, quail in vine leaves
and other delicacies.
On the previous Wednesday, Levine gave
a similar affair at the Beverly Hills Hotel
in Los Angeles.
TOA Signs Richard Young
NEW YORK—Richard B. Young of the
Crystal Theatre Coi-p. of Cumberland,
Md., has enrolled his Ci-ystal Drive-In in
Cumberland in both Theatre Owners of
America and the Maryland Theatre Owners
Ass'n, TOA affiliate, according to a
joint announcement by Albert M. Pickus,
TOA president, and John G. Broumas,
MTOA president.
'Portrait' in LA Area
LOS ANGELES — Universal-International's
"Portrait in Black" was set to
open in 20 theatres, 12 hardtops and eight
drive-ins in the L. A. area. The drama stars
Lana Turner, Anthony Quinn, Sandra Dee,
J. Saxon. Richard Basehart, Virginia Grey.
'White Warrior' Progress
LOS ANGELES—Warner Bros, is preparing
"The White Warrior," Italian-made
Steve Reeves starrer, for late fall release.
June Foray has been signed to record
voices for the film which shows the famed
muscleman as a Russian Cossack.
O'Seas Rights Among
WGA Contract Gains
HOLLYWOOD—Among the highlights
revealed by the Writers Guild of America
in the union's recently bargained screen
contract with the Ass'n of Motion Picture
Producers are foreign boxoffice royalties,
writers' credits and separation of rights.
WGA states that scribes will get boxoffice
royalties "in those countries, such as
France and Spain, where money is collected
at the boxoffice for screenwriters." The
money is in blocked funds which the producer
cannot touch. On credits, the guild
states that no other credits shall appear
on the card on which writing credits appear,
with the exception of source material
credit, and, in addition, the writing card
shall immediately precede that of the director
and the producer.
Columbia's "The Devil at 4 o'clock" is
the story of a priest and three convicts
who risk their lives to save a colony of
leper childi-en.
Congratulations and Best Wishes
(^onara onaraLuiaCiond
lula ti
ATLAS FILM
DISTRIBUTORS
to
(/boxoffice
D. ENGLISH & CO. LTD.
BEST WISHES FOR MANY
MORE YEARS OF SUCCESS
Reserved seat and
ROLL TICKET
PRINTERS
WARNER BROS.
PICTURES DIST CO.. LTD.
Best Wishes fo Boxoffice
Congratulations to
Boxoffice
PETER KEPPIE
GERRY CHERNOFF
TWENTIETH CENTURY-FOX FILM CORP.
General Sound & Theatre Equip. Ltd.
160 Bates Road, Town Mt. Royal
BOXOFFICE July 25, 1960 K-7

. . Hugh
. . Formerly
TORONTO
Dhil Stone, first assistant chief barlcer of
the Variety Club, was master of ceremonies
for the Miss Toronto Beauty contest
held at the Toronto Exhibition grandstand
. O'Brian of television was
in Niagara Palls. Ont.. when Mayor Nikoll
Bobrovnikov of Moscow was there. O'Brian
thwarted the efforts of a Lithuanian
youth Geda Janusonis to hit the Russian
visitor with a raw egg. Janusonis appeared
in court July 11 and was let off with a
warning.
Manager Keith U'ilson of the Pairlawn
Congratulations
From
MURRAY SWEIGMAN
THEATRE POSTER SERVICE LTD.
277 Vicforio Sf.
TORONTO,
ONTARIO
in North Toronto plans an accordion contest
on the stage, for which valuable prizes
have been provided by the Hohner company
in Germany . an e.xecutive
producer with the National Film Board,
John W. Hughes of Toronto has become
public relations director with a Canadian
electronics manufacturer.
Following the Toronto visit of Producer
William Ca.stle. his Columbia picture, "13
Ghosts." for which a viewer gimmick is
used by patrons, opened at the Vanity in
Windsor July 11. The theatre is a unit of
20th Century Theatres. A benefit performance
was conducted at the Famous Players
Capitol there, for the local Nurses Registry
fund.
The Peterborough Drive-In. an operation
of Nat Taylors 20th Century Theatres, has
a handsome new snack bar . . . Toronto actor
Lou Jacobi has been congratulated on
winning a role in "Song Without End."
based on the life of Franz Liszt ... A revival
bill consisting of "The Man With the
Golden Arm" and "The Moon Is Blue" was
held for a second week at the Century in
Hamilton.
Dan Krendel of Famous Players re-
(^onaratuiati
ion6 on uour
CANADIAN DISTRIBUTORS
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FROM
FliiillDlllfEO
UNIVERSAL INTERNATIONAL FILMS
WALT DISNEY PRODUCTIONS
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R.K.O. TELE-RADIO
HEAD OFFICE-277 VICTORIA STREET, TORONTO, ONT.
BRANCHES-ST. JOHN-MONTREAL-WINNIPEG-CAIGARY-VANCOUVER
ASTRAL FILMS LTD
CANADA
JERRY SOLWAY - IZZY
ALLEN
ported a total of 785 registrations for the
Variety International convention . . . Hugh
Sedgwick, lATSE vice-president for Canada,
has arranged to attend the lATSE
convention which opens August 1 in Los
Angeles . . Leslie G. Smith of Brantford,
.
a brother of Tonto of Lone Ranger film
fame, has been named superintendent of
the Golden Lake reserve in eastern Ontario.
Variety Benefit Game
At Toronto August 10.
TORONTO—The Ontario Variety tent
completing arrangements for the annual
is
benefit baseball game in aid of the Variety
Village School for Handicapped Boys, Wednesday
night. August 10, at Maple Leaf
Stadium, with a rain date the following
night.
In previous years the International
League benefit game, which has been
the chief money-raiser for the Heart Fund,
has been held in June or early July but
was postponed this season because of the
it
Variety International convention, through
which the local Tent has realized $60,000,
according to Chief Barker J. J. Fitzgibbons
jr.
The ball game is expected to provide
$40,000 for Variety Village as it has in
former years. With this additional money,
the vocational school will again be on easy
street.
For the planning of game features, including
a floor show at the stadium, a
draw for valuable prizes and a souvenir
program, a special Variety committee has
been appointed with Jack Egan as chairman.
Although the Toronto tent has not
held business sessions during the summer
in past years, a regular meeting has been
called for July 26 to complete arrangements
for the benefit program.
Odeon Theatres Changes
TORONTO—Changes about to
be made
in Odeon Theatres have been announced
by Frank Fisher, vice-president and general
manager. Len McGuire of Port Arthur
will go to the Roseland Theatre, New
Glasgow: Lyn Martyn of Sarnia to the
Odeon, Port Arthur; Jim Chalmers of Ottawa
will become city manager in Brampton;
A. AUin of Brampton will go to the
Odeon, Sarnia, and Eddie Leigh of Monoton,
N. B., to the Elmdale. Ottawa.
FTC Holds at $22
TORONTO—After making a sharp advance
early in July, the stock of Famous
Players Canadian Corp. maintained a high
level at slightly better than $22 per share
in trading on the floor of the Toronto
Stock Exchange. A report on market trading
for the five-day week ending July 8
showed that 9,165 shares had been sold
for the heaviest turnover in FPC stock in
some years. The buyers were believed to
be long-range investors.
Garm Morley, Hart-
HARTFORD—Rita
ford native, now living in New York, has
been cast in the leading role of a sciencefiction
drama, "The Flesheaters," now before
location cameras at Montauk Point,
N. Y., under the production banner of Jack
and Terry Curtis.
R-8
BOXOFFICE July 25, 1960
I

I
Miss
'
ing
I
WOMPI
! convention
I
1 company
!
males
I
j
i
Hotel
j
tember
i get
! Following
'
Canadian
I
j
opportunity of visiting a local film studio,
and at 4 p.m. they will be taken to the
National Exhibition to see the
Victor Borge grandstand show.
The many features on Saturday Include
a breakfast program in the hotel's Ontario
room, luncheon and fashion show in the
ballroom and, at night, the annual banquet,
installation ceremonies and dance.
For Sunday. Miss Long said another
special breakfast with guest speaker will
be
I held in the ballroom, and the conven-
tion windup will be a "Till We Meet Again"
luncheon at noon,
j
Arrangements for male visitors include
afternoon at the Old Woodbine race-
track, a visit to the exhibition, a tour of
Toronto waterfront and a trip to Niagara
Falls.
Miss Long, who is with General Sound
'& Theatre Equipment, presided at the
desk for the recent Variety
convention.
j
\
an
j
I
the
I
'
registration
i
International
.
WOMPI Convention
To Welcome Men, Too
TORONTO—The social aspects of the
se\enth annual convention of the Association
of the Women of the Motion Pic-
Florence Long- of Toronto, who is
chairman for the WOMPI convention
in September.
ture Industry here in September have been
given prominence in plans for the extensive
program by Florence Long, convention
chairman.
Long, who doubles as correspondsecretary
of the sponsoring Toronto
branch, said a men's committee
has been created as a part of the local
organization to serve as host
for husbands or escorts who will acmembers
to the meeting. Mere
will be entertained in a separate
program.
The main convention at the Royal York
is scheduled for the three days Sep-
9-11 but the social activities will
under way Thursday evening (8) with
a "Get to Know You Party."
the opening session September
9. the delegates and others will have the
Torin Thatcher will play a leading role
111 United Artists' "Jack the Giant Killer."
BOXOFFICE July 25, 1960
Taylor-Roffman Productions Formed
As Result of Brood' Success
TORONTO — Taylor-Roffman Productions
has been formed here and is
about to
begin work on two major films for international
distribution. The company's president.
Yvonne Taylor, and vice-president,
Julian Roffman, last year coproduced "The
Bloody Brood," currently on circuit in
Canada and the U. S. and scheduled soon
for European distribution. The international
success of "The Bloody Brood" encouraged
the producers to form the new
company for continued Canadian production.
Casting will begin in a month for the
Taylor-Roffman initial film, "You Only
Live Twice," based on "The Well," a Canadian
best-seller prairie novel by Sinclair
Ross. Its budget will be $500,000, according
to Roffman. The screenplay has been completed
by Howard Koch.
Meanwhile, Taylor-Roffman scouts are
combing western Ontario. Saskatchewan
and Manitoba for the stark, sombre locations
demanded by the script, a story of
the regeneration of a fugitive Montreal
man tlirough the interaction of personalities
in the lonely Saskatchewan fai-m
where he finds refuge. Much of the action
takes place in the nearby prairie town.
Screenplay is now being written for the
second production, a $1,000,000 exploitation
of- Montrealer Cohn McDougall's best-seller,
"Execution." A Governor-General's
Award winner, "Execution" is the first
stoiT of the Canadian Army in action in
World War II. The locale of the movie wUl
be Italy.
Yvonne Taylor is operator of the Towne
Cinema and International Cinema in Toronto.
Her husband, N. A. Taylor, is president
of Twentieth Century Theatres, International
Film Distributors. Allied Artists
Pictures of Canada. Beaver Film Productions
and other production and distributing
companies in the N. A. Taylor Associates
group.
Julian Roffman is a partner and executive
producer in Meridian Films of Toronto,
operators of Canada's only independent
video-tape production studios. He has produced
more than 500 films in Canada and
the U. S., including the Academy Awardwinning
documentai-y. And So They Live.
He directed "The Bloody Brood."
Secretary-treasurer of the new company
is Ralph Foster, president of Meridian
Films
New Series to Astral
TORONTO—Astral Films, of which I.
H. Allen is president, has secured through
its Affiliated Maple Productions the world
rights of the 13-installment "Tales of the
River Bank" made by Riverbank Productions,
Toronto.
The series, which deals with animal life
in picturesque manner of interest to both
young and old people, was a winner in the
latest Canadian Film Awards. This correspondent
of BoxoFFicE saw one chapter
at a screening and was really Impressed.
Officers of the Riverbank company Include
Paul Sutherland and David Ellison.
CONGRATULATIONS TO BOXOFFICE
ON YOUR 40TH ANNIVERSARY
voPcniN
HOT FRESH • DELICIOUS
K-9

ON YOUR
FORTY
YEARS OF
SERVICE
TO THE FILM INDUSTRY
The RaiiK (^rgani'zahon in Caiiaaa
1 lie (^fl(M)n lnoafr(\< (Canada) Limited
K-IO BOXOFFICE :: July 25, 1960

,
HOLLYWOOD—
'
Boxoffice
Mark Robson Soys US, Must Produce
Realistic Films to Compete Abroad
"Films that are good
for the foreign market are good for the
American market,"
producer - director
Mark Robson told the
press recently on his
return from a sixweek
visit to key
areas in Europe and
lAsia.
In reporting his observations,
Robson
pulled no punches in
saying that the
stamp of Hollywood
an motion pictures Mark Robson
jnas lost all its glampm.
The foreign reception for American
product is bleak, he noted, and there's little
ndication that it will be better until
American producers start realizing the
Irastic changes in public interest.
is noticeably down abroad, just
,is it is here. Robson said, though he
Jointed out that in Israel there is a reiurgence
of theatregoing. This he at-
.ributed to the efforts of the Israeli inliustry
to sell itself to the public. Exlibitors
have built new. modern theatres
iesigned for comfort and pleasure and
):o Jle are flocking to them.
Rather than stars or ultra spectacular
embellishments, the thing the foreign public
is buying today is a good, basic story,
according to Robson. They want honesty
;ind realism in down-to-earth, frank fashion.
If they can't get it, they aren't interested.
American pictures so far haven't
given it to them. "American films are
sterile. They are all the same—slick, polished
and full of nothings."
To save the worldwide boxoffice. Robson
recommends a complete reevaluation
of American pictures. Concentrate on good
stories and a new. unique approach to
them, he says. "There is no necessity to
be smutty or obscene, but it is important
to be provocative." In that light, he pointed
to the success enjoyed by his production
of "Peyton Place" and also said that his
upcoming release. "From the Terrace." due
in mid-July, is one of the most forthright
films to hit the screen, but was given a
code seal because the subject matter was
dealt with in good taste. He thinks it will
partially fill the bill for foreign audiences,
as well as domestic.
American pictures as a whole can stand
a reevaluation for foreign eyes, according
to the producer-director's observations.
He suggests a giant publicity department
to do the trick and says that the film industry
and government should cooperate
to this end. In the industry itself, he
recommends more activity in all the film
festivals and says he should send fresh,
new product to these affairs and not the
material that has already had so much
saturation that it has become old hat.
Additionally, he suggests that stars and
production personnel should be sent abroad
as goodwill ambassadors to sell Hollywood
and recoup what the film capital has lost.
While he hasn't yet selected his next
picture, Robson says his eventual plans
will be greatly influenced by what he
learned of the worldwide market. He's
looking for a universal story with social
implications.
David Barton Is Manager
At Fort Worth Parkway
FORT WORTH—David Barton, former
assistant manager at the Palace Theatre,
has been appointed new manager of the
Parkway Theatre by the Interstate circuit.
Ed Durham has been named manager of
the circuit's Boulevard Drive-In.
George Songer. who has been student
manager at the Worth, becomes assistant
Palace manager, succeeding Barton.
Catskill House Updated
CATSKILL, N. Y.—The Community
Theatre is being redecorated and 125 new
seats have been installed. The lobby has
been repainted and a telephone booth installed
there for the convenience of
patrons. Louis Gasbarro is manager.
Join the Widening Circie
Send in your reports to BOXOFFICE
on response of patrons to pictures
you show. Be one of the many who
report to—
Address your letters to Editor,
"Exhibitor Has His Soy." 825
Van Brunt Blvd., Kansas City 24,
Mo.
THE EXHIBITOR HAS HIS SAY
A Widely Read Weekly Feature of Special Interest
BOXOFFICE
Always in the Forefront With the News
OXOFFICE :: July 25, 1960 K-ll

. . George
. . The
WINNIPEG
J^urray Sweifrman announced the reorRanization
of poster wrvice here.
In the new set up, Barney Brookler replaced
Sorrier James as local manager with
the operation being brought under the direct
control of the Toronto head office of
Theatre Poster Service. Barney Brookler
obtained his first employment in the movie
business at the Palace Theatre in 1918 and
later managed several local theatres of the
Miles circuit. He served locally with Warner
Bros, in 1935. In 1955 Brookler organized
Associated Theatre Sei-vices and will
continue to carry on the business of that
company together with his new assignment.
Gordon Lightstone jr.. 20th Century-Fox
St. John manager, was a visitor here . . .
Ben Adelman is holidaying in New York
. . . Phil Potasky has returned from vacation
in Calgai-y where he renewed old
acquaintances . Dowbiggin's son
Elliott now resides in Edmonton, where he
is employed as personnel manager with Alberta
Co-Operative Stores.
.
Lloyd Palmer. Paramount Port Arthur.
is at home after being in hospital with a
Dave Gibson has taken
kidney ailment . . .
over the Killarney Gaiety and drive-in
from Gordon Cowan Empress,
North Battleford, was closed Saturday (23)
for conversion to other business . . . Jim
Fusty returned from holidays . Bill
. .
Winterton of the Capitol. Saskatoon, until
his retirement, will take up residence in
Victoria, B, C.
William Anderson Fills
Disney Board Vacancy
HOLLYWOOD—William H. Anderson,
vice-president in charge of studio operations,
was elected to the board of Walt
Disney Productions as successor to Floyd
Odium, recently resigned.
Anderson, with the studio since 1943, is
the producer of Disney's "The Swiss Family
Robinson."
TV to Almost All Canada
OTTAWA—In his report in the House
of Commons on broadcasting activities
throughout the country during the last
year. Revenue Minister Nowlan said that
16,500.000 Canadians, one million less than
total population, now live in areas served
by the government's Canadian Broadcasting
Corp. or privately owned stations.
Nowlan said 80 per cent of all Canadian
households have one or more television
sets. The CBC was asking for an appropriation
of $71,739,400 to cover expenses for
the current fiscal year.
Holdovers at Toronto
TORONTO— Holdovers prevailed in midsummer
heat at the principal theatres.
"Black Orpheus" was worth a fifth week
at the International while "And Quiet
Plows thi Don' gave a busy third week
to the Radio City, as did "He Who Must
Die" at the Odeon Christie. The Fairlawn
and five other Odeon units broke out with
"Don't Panic Ch.Tp.s. " a British Army comedy,
for a first-run engagement here.
Carver Memorial Award
To Director John Ford
HOLLYWOOEX^In ceremonies held at
UCLA, John Ford was presented with the
Supreme Award of Merit and Honorary
Fellowship of the George Washington
Carver Memorial Institute of Washington,
D. C. The award was made for the director's
"outstanding contribution to the
arts, sciences and better race relationships
for human welfare."
In the annual election of officers of the
Masquers, Harry Joe Brown was re-elected
as Harlequin (president) of the club for
another term. Others who were voted into
office were: Frank Faylen, first vice-president:
Charles Prince, second vice-president:
Paul Maxey, treasurer; Jack Benny,
reader: James Maloney, corresponding secretary:
John Reinemund, recording secretary;
Kay Kuter, historian: Arthur Applebaum.
legal counsel.
Bowling Lanes to Run
Along With Theatre
TORONTO—With the Rank Organization
of Canada entering the alley bowling
pastime in an expansion of business interests,
it has been emphasized that the
first bowling academy is being established
in a newly constructed building in nearby
Newmarket where the Odeon Roxy will
continue to operate as a theatre.
"It is significant the Rank people are
not closing one of their Odeon theatres to
convert it to bowling," it was stated. Over
in England, the Rank Organization opened
a former theatre unit in London as a bowling
center last February.
It was announced at the Toronto head
office that the Canadian Rank company
has been diversifying into other entertainment
fields to meet the challenge of
television. Recently it introduced Top Rank
Records in Canada and the recordings of
fine British bands had already proved a
success.
For the Odeon Bowl at Newmarket, 16
lanes for five-pin bowling are being installed
in time for the opening of the season
under the direction of Chris Holmes,
who will also manage the Rank theatre
there. The opening of bowling centers in
other Canadian situations is in the books.
All Night TV Movies
TORONTO—Theatre owners in Central
Ontario are now facing all-night movies
on television. Three features are being
shown on station CKVR-T'V at Barrie.
starting at 11:30 p.m. each Friday and
continuing until daybreak. A recent triple
bill consisted of "Johnny Guitar." "Shut
My Big Mouth" and "Gunfighters."
Russians Visit Music Hall
NEW YORK—Nineteen Soviet motion
picture and theatrical personalities visited
Radio City Music Hall recently to
"
see MGM's"Beirs Are Ringing and backstage
activities. After the performance
they were entertained by the Motion Picture
Export Ass'n at cocktails at the
English Pavilion in Rockefeller Center.
OTTAWA
The city department of recreation and
parks is operating a Summer Festival
of the Arts at Lakeside Gardens, consisting
of motion pictures, stage shows and concerts.
Tickets are seven for $5. or $1 each
at the door. Films from many countries
have been booked, including "Hamlet," "An
American in Paris." "Romeo and Juliet"
and "Aparajito." The shows are conducted
through the week and on Sunday.
The South Ottawa Lions Club is staging
bingo games at the Star-Top Drive-In on
the Cyrville road, managed by Len Larmour.
The Center downtown reopened after
a staff vacation with a week's engagement
of an action twin bill booked by
Prank Gallop consisting of "Six Bridges
to Cross" and "The Angry Hills."
Releases of Izzy Allen's Astral Films
were much in evidence in Cornwall. At the
Capitol, operated by Clarence Markell in
partnership with Famous Players, the top
feature was "The Angry Red Planet,"
while the Odeon Roxy featured "A Bucket
of Blood" . . . Manager Jim Chalmers of
the Elmdale reported fine business on
"Flame Over India." which he held for a
second week despite heat and rain.
Film serials have made a comeback in
this district. Morris Berlin reported good
reaction with Captain 'Video at the daily
matinees at the Somerset. Another example
is at the O'Brien, Almonte, a unit
of the Ottawa 'Valley Amusement Co.,
which started its second serial of the season
July 16. Membership cards are issued
In a juvenile club. Complete attendance
means free admission for the final chapter,
"Ben-Hur" rounded out Its 14th week at
the Nelson, Tickets are being sold for performances
extending Into August , . . At
the two Elglns managed by Ernie Warren,
"The Battle of the Sexes" was in its
fourth at one and "The Apartment" had
a third week at the other theatre ... Nigeria's
Minister of Information T. O. S.
Benson consulted with officials of the National
Film Board with a view to setting up
a similar government agency in the African
country.
The early part of July produced sizzling
90-degree temperatures, causing an exodus
to beach resorts. Most theatres are among
the coolest spots in town and some enterprising
managers are telling this to the
public.
Free Shows at Museum
OTTAWA—The theatre in the National
Museum of Canada has opened a summer
season of film shows free to the public,
with performances at 3 p.m.. Monday
through Friday, and on Wednesday night
at 7 o'clock. The series will continue until
August 26 with weekly changes.
Free Popcorn at Matinees
WINSTED. CONN.—To introduce his
daily matinee schedule during vacation
time. John Scanlon jr. of the Strand Theatre
gave away popcorn from 1:30 to 2
p.m. Monday through Friday the first
week.
K-12 BOXOFFICE July 25. I960

A FILMGROUP PRESENTATION
Produced and Directed by ROGER GORMAN
rtiey fought for the Ultimate Prize
PICTURE
THIS YEAR!
S

Showman Griffiths Goes to Source
To Upset Unfair PTA Complaints
McCAMEY. TEX. — Jimmy Griffiths,
manager of the theatres in this west Texas
town of approximately 5.000 people, Invited
a communitywide investigation of
PTA charges that his theatres were showing
pictures unworthy of viewing by children
or adults.
After receiving a letter from the home
and family life committee of the McCamey
Parent-Teachers Council, which alleged
that "the vast majority of movies showing
at the two local theatres are not w^orthy
of viewing by McCamey children or adults,
as most of them deal with teenage crime
and or horror subjects," Griffiths arranged
a meeting with representatives of
the Ministerial Alliance, the PTA and the
Woman's Study Club to air their grievances.
The indoor theatre also was accused of
not having adequate emergency exits.
CHARGE FROM NATIONAL PTA
In probing the protest prior to the meeting,
it was admitted by a PTA spokesman
that instigation of the charge stemmed
from a bulletin from the national PTA
which strongly urged that local units write
their theatre owners complaining of the
bad pictures being played in theatres today.
It was also discovered that the dissenters
had not attended any motion picture
theatre for several months and were
not even familiar with the theatre fare
ascribed.
It was also brought out that the complaint
about inadequate exits came from
a 6-year-old boy who told his mother he
couldn't open the theatre's emergency exit
door. Further investigation revealed that
the youngster was attempting to open the
door to allow his little friend free admittance.
SHOWED ONE ADULT FILM
In disproving the unfounded charges,
Griffiths presented the theatre's calendar
for the past thi-ee months and showed that
only one movie during that entire time,
scheduled for a Saturday matinee showing,
was not classified as a children's movie.
He told the group that his company,
Frontier Theatres, was doing everything
it could to offer movies suitable to children
at the Saturday matinees, but that there
just wasn't enough of this type of film
made. He claimed this was due to the fact
that people would attend pictures classified
as "adult entertainment" and stay at home
when a "family show" was offered, thus
Hollywood producers take the cue that the
public does not want the family-type picture
any more.
He said Frontier purchases all the better
films produced every year and he felt "they
were doing a terrific job considering the
limited market of pictures available."
The community group agreed that the
local theatres were doing much better in
securing pictures appropriate for children
than they had given them credit for and
voted to wrib the homeoffice of Frontier
Theatres comij. rding the Saturday show
matinee selection of films. Then the discussion
turned to future classification of
film, which the theatre ads carry as a
voluntary action. It was decided that, if
enough of the local clubs approve of a
good film, the theatre will be permitted
to carry that approval in their ads.
The Rev. Jerry Speer, one of the members
of the Ministerial Alliance, said classifications
published in the newspaper
could only succeed if the churches and
various clubs and parents would support
the movies with the desirable classifications
and stay away from the objectionable
ones.
As to inadequate emergency exits, the
group toured the theatre and determined
that the complaint was unfounded. Griffiths
made it clear that the insurance
company policy on his theatres insisted on
rigid safety regulations and introduced
letters from the local fire inspectors stating
that the theatres had more than the
required emergency measures.
After the discussion of the protests were
fully aired, the conversation was directed
to vandalism, and damaged seats in the
theatre were pointed out to the touring
group. Griffiths seized the opportunity to
ask their help in curbing the wanton destruction,
which last year totaled a great
many seats cut up in the indoor house
and 121 car speakers ripped and stolen
from speaker posts at the drive-in theatre.
The women present resolved to have a
delegation of mothers on hand every Saturday
to patrol the aisles of the theatre
to keep acts of vandalism from being committed
and also to police the conduct of
the young people attending the movie.
The probe was given headline front page
coverage by the McCamey News.
Krim Takes Presidency
Of UA TV Subsidiary
NEW YORK—Arthur B. Krim, United
Artists president, has assumed the additional
post of president of United Artists
Associated, following the resignation of
Eliot Hyman. Robert S. Benjamin has been
board chairman since the company was
formed in October 1958. He is also board
chairman of United Artists.
The remainder of the UAA executive
lineup remains unchanged, with Henry J.
Zittau, vice-president and treasurer: W.
Robert Rich, vice-president and general
sales manager: Don Klauber, station sales
director: Frederick L. Hyman, vice-president
and secretary: Herbert T. Schottenfeld,
vice-president and counsel, and Norman
B. Katz, director of foreign operations.
Publicists Ass'n Elects
Harry Rice President
NEW YORK—Harry J. Rice has been
elected president of Publicists Ass'n, East,
of Local 872, lATSE. Alvin Adams is first
vice-president, P. Dale Soriano, second
vice-president: Harry E. Rice, third vicepresident:
Thomas Kirby. secretarytreasurer:
David Cassidy, business agent,
and Morris Green, Harry Clark. John A.
Cassidy and David Kane, trustees.
Gladys Melson
New Officers Take Charge
Of Kansas City WOMPI
KANSAS CITY—Mrs. Gladys Melson of
Hartman Booking Agency was installed as
president of the
Kansas City Women
of the Motion Picture
Industry for the
1960-61 organization
year on a recent
Tuesday evening in a
brief but colorful
ceremony which featured
the symbolic
use of long-stemmed
i... roi:s. Mrs. Myrt
> Cain. MGM. and a
national WOMPI officer,
was the Installing officer of the evening.
Others accepting red roses as badges of
their respective offices were Bonnie Aumiller,
Columbia, first vice-president: Mrs.
Goldie Lewis, United Film Service, second
vice-president: Mrs. Bernice Powell, Commonweath
Theatres, treasurer: Mrs. Grace
Roberts, 20th-Fox, recording secretary:
Mrs. Lois Anello, K. C. Ticket Co., corresponding
secretary. Serving on the board of
directors for the coming year will be
Phyllis Whitescai-ver, WB, immediate past
president; Mary Heueisen, 'WB, past president:
Mrs. Hazel LeNolr, First American
Products, past president: Billie Mistele, ;
Paramount: Alna Nece, Columbia: Betty
Caruso, American International, and Frances
Jenkins, Durwood Theatres.
During the installation, it was pointed
out by Mrs. Cain that the officers and
board members represent a total of some
240 years of industry service.
The business meeting and installation
followed dinner served in a private meeting
loom of YuAU restaurant on Rainbow
Blvd. Fresh flowers were combined with
WOMPI blue-and-silver table decorations
to make a most attractive setting. New
members present included Mmes Dorothy
L. George, Merle Benton, Olive Anderson,
Sybil Moran and Lucille Hathom. all of
the Calvin Co. and Mrs. JoAnn Weaver,
United Film Service.
Perakos Executives Back
From Six Weeks in Greece
NEW BRITAIN, CONN.—Peter Perakos
sr., industry pioneer and president of
Perakos Theatre Associates, and his son
John, assistant general manager of the
independent Connecticut circuit, have returned
from a six-w'eek stay in Greece
during the course of which they completed
negotiations for PTA to serve as U. S.
distributor on three Greek motion pictures.
The film titles and distribution dates
will be amiounced shortly.
The Perakos family is now weU represented
in motion picture production:
Sperie Perakos, general manager of Perakos
Theatre Associates, has invested personal
funds in upcoming Greek adaptation
of the classic tragedy, "Antigone," to
be produced by James Paris and directed
by George Tzavallas. Latter property is to
have its American premiere late next fall
at the Elm Theatre, West Hartford, part
of the PTA circuit.
K-14 BOXOFFICE July 25, I960

'
positions.
I continues
, Widem,
^
I
1
promising.
\
fore,
I
I Warner
[
furbishing
I
NEW
Fete Duke Clark, Wife Redecoration of All Circuit Units
On 50lh Anniversary
DALLAS—Approximately 200 barkers,
wives and guests filled the clubrooms of
Variety Tent 17 on a recent Saturday night,
to help Mr. and Mrs. Duke Clark celebrate
their golden wedding anniversary.
The ceremonies during the early part of
the evening were climaxed by the presentation
of a plaque by Chief Barker Phil
Isley on which was engraved a commendation
to M. R. "Duke" Clark for his many
years of untiring effort on behalf of Variety
Clubs over the country, and especially
Tent n.
Many close friends of Duke and Alma
presented them a 21-inch television set.
Other speakers were Wilbur Marshall,
property master; Sol Sachs, and Tom
linage, division manager for Paramount.
Two sons, Robert and Don Clark, accompanied
by their wives were seated at
the head table with Duke and Alma.
Duke Clark served Paramount Pictures
for more than 25 years in executive sales
He now is manager of the mo-
; tion picture division of Cohen Candy Co.
in Dallas.
Studios Seeking Talent
For Individual Roles
H A R T P O R D—Despite admittedly de-
j
clining production quantity, Hollywood
to seek new talent, Allen M.
Hartford Times theatre editor,
told a luncheon meeting of the Capitol
City Kiwanis Club.
"Studio representatives and talent scouts
still visit the Hartford area in the hope
of finding the personnel for upcoming
projects," he continued.
"The fact that large contract lists, in
the main, no longer exist at major film
studios means that the quest today is more
jfor the individual performer able to fit an
individual role rather than a roster of
.vaguely-defined, future assignments.
"On an economic level, never has the
ifilm industry's situation looked more
Today, more so than heretoa
motion pictm'e is capable of grossing
millions of dollars; today's selective
(audience will turn out in amazing numibers."
'Sunrise' Bow Sept. 30
LOS ANGELES— "Sunrise at Campobello,
Dore Schary's filmization of his play,
will be exhibited on a roadshow basis by
Bros. The film has been booked at
$3 .50 top, for a minimum
I
six-month run,
iinto the Beverly Theatre. The Electrovlsion
: circuit recently leased the theatre. The
lopening date is September 30. Electrovijsion,
operated by Robert Lippert and Ed-
|win Zobel, has spent almost $100,000 rethe
Beverly and will reopen
[the house July 15 with "From the Ter-
Acquires Bardot Film
YORK—United States distribujtion
rights to "'Voulez-'Vous Danser Avec
jMoi," have been acquired by Kingsley In-
Iternational Pictm-es.
Completed by Community Theatres
By ALLEN M. WIDEM
HARTFORD—The largest Independent
circuit in Connecticut's Capital City, the
five-unit Community Theatres, has completed
considerable improvements in its
physical plants, the activity designed to
provide still greater eye appeal, according
to Murray Lipson, general manager.
The Central, West Hartford, has a completely
redecorated marquee and foyer.
The inner lobby has been completely repainted
in warm beige, blue and gold accents.
Six new shadowboxes have been installed
on walls, approaches and exits.
"We can now advertise six completely
new programs at one time at the Central,"
Lipson told BoxoFFicE. "We are also reserving
one shadowbox exclusively for the
small fry and the special programs for
them, as well as permanent house announcements."
LOBBY, LOUNGE REDECORATED
The Colonial, Hartford, has a redecorated
lobby and downstairs lounge.
"In addition, we have completely repainted
and relamped the entii'e marquee
and it now has a look of a theatre with literally
thousands of bulbs sparkling and
flashers working again!" Lipson pointed
out.
The Lenox, Hartford, has a new outside
display frame, to be utilized for special
children's programs and other important
attractions. The theatre marquee has
been repainted.
The Lyric, Hartford, also has a new and
attractive outside display for children's
shows. All display frames, both exterior
and lobby, have been given a new
theatrical treatment of color and glitter.
"Thanks to the services of National
Carbon, the screen lighting has been improved
considerably at the Lyric," Lipson
said.
The Community also is in the midst of
an admirable flow of off-screen promotion:
ELEVEN WEEK SERIES $1.25
At the Lyric, Manager Helene Dolgin is
offering a student discount ticket, good
every Saturday matinee continuing through
September 3. The charge for all smnmer is
only $1.25.
At the Colonial, managed by Bill Flanagan,
and at the Central, managed by Ernie
Grecula, the circuit has instituted a policy
of inviting patrons to be guests of the
management on their birthday. Through
theatre announcements, patrons are urged
to advise cashiers or doormen of an approaching
birthday among family and
friends; as a result, a simple invitational
card, good for free admission, is mailed to
individuals.
At the Lenox, managed by Kate Treske,
nine cooperative neighborhood merchants
have picked up the tab for a series of five
Saturday matinees; free admission cards
are distributed at merchants' point-ofbusiness.
"We have contacted all of the parentteacher
groups in the Hartford and West
Hartford school systems," said Lipson,
"and have had some definite interests
from a few of the presidents for a fall
program, which would provide for a minimum
of ten supervised special Saturday
children's shows at designated theatres.
The entire cost of the series of ten films
would be $1.50 per individual (50 cents
would go to the parent-teacher unit for
each ticket sold).
"Along these lines, we would provide for
the parent-teacher group prior selection
and approval, approximately 25 suitable
children's films. Ten of these would be selected
by group delegation.
"Our pitch with the parent-teacher
element is that the children would be safely
supervised by our theatres' staff and,
also, would free the parents for a few
hours every Saturday afternoon."
In the working stage ai-e plans and designs
for a complete refurbishing of the
concession areas of all five community interests
(the Art, at one time a first-nm
art film outlet, has been temporarily
shuttered, although on occasion, it is rented
out for various fmictions.
By September, the circuit hopes to have
a newly decorated and comfortable coffee
lounge in operation at the Colonial.
"We have full faith in our industry and
are proceeding to back our faith with dollars,"
Lipson declared.
Find 17 Speakers in Car;
Three Youths Seized
MINNEAPOLIS—An 18-year-old youth
of suburban Blaine was fined $100 after
the theft of 17 speakers from the 100 Twin
Drive-In in suburban Pridley. Two 17-yearolds
also were taken into custody by Anoka
County juvenile authorities in connection
with the speaker thefts. The three
youths were stopped by Pridley police for
a driving violation. A routine check of the
car turned up the speakers.
"They'd gone into the theatre and had
cleaned out the whole back row," Everett
McCarthy, Pridley police chief, said.
"Thefts from the theatre have been going
on for the last three years. I can tell you
this, we're going to make it hard on these
people in the future."
Chet Herringer, owner of the drive-in,
estimated that his losses have run almost
$4,000 in the past three years. The speakers
cost $10 each, he said.
Police were not able to find out what
use the youths intended to make of the
speakers.
$1,207,500 for 161 Films
LOS ANGELES — Television station
KNXT, owned and operated by CBS, has
paid $1,207,500 for 161 pre-'48 20th-Fox
features, giving the station ten runs over
a period of five years at $7,500 each. Included
in the package are "Grapes of
Wrath," "Tree Grows in Brooklyn," "The
Razor's Edge," "Blood and Sand" and
"Seventh Heaven," plus several Shirley
Temple and Will Rogers films.
30X0FFICE July 25, 1960 K-15

. . Maynard
. . The
VANCOUVER
T eonard Brockin^ton. president of Odeon
Theatres, visited here briefly to open
the Vancouver Film Festival. Brocklngton
is considered by many Canadians to be
the country's outstanding orator.
For the enKaKement of "Ice Palace" at
the Capitol, Manager Charlie Doctor and
Warner Bros, brought in Dorcas Brower.
a 19-year-old Eskimo beauty who plays
the role of Robert Ryan's wife in the film.
She also is the real-life granddaughter of
the late Charles DeWitt Brower, author
of the Alaskan classic. "Fifty Years Below
Zero."
On vacations in San Francisco and other
points south of the border are two Orpheum
cashiers. Clover MacRaild and Rae
Waldergrave . . . Ivan Ackery. Orpheum
manager, took a slow boat to China, leaving
his assistant Bill Howe to look after
the Orpheum . . . E. Wilf Keelan from the
Capitol has replaced Don Logan as assistant
to Manager Barney Regan at the
International-Cinema. Both are Famous
Players spots.
Frank Soltice of the Pines Drive-In,
Penticton, was a FUmrow visitor . . . The
Cascade Drive-In, Bui-naby. gave a special
benefit show through the courtesy of Van
Zor Grotto, all proceeds going to the
Cerebral Palsy Childi-en Fund of British
Columbia . Joiner, Famous
Players district manager for British Columbia
and Alberta, is recuperating at
WESTERN CANADA'S
"COhAPLETE"
LABORATORY SERVICE
35 & 16mm. Negative-Positive
Processing
16mm. Reversal Processing
A & B
Printing
Kodachrome
Optical
Printing
Printing
35 & 16mm. Code Numbering
WESTREX 35 & 16mm. Optical
Recording
Ampex & Magnasync
Recording
Theatre Trailers
Magnetic
FAST - FAST - FAST SERVICE
TRANS-CANADA
FILMS LTD.
ANCOUVER,
CANADA
home after two stomach operations . . .
The suburban Ridge Theatre has been reopened
after closing for staff holidays and
renovations. The Ridge was the last theatre
built here.
The Greater Vancouver Tourists Ass'n
will back a plan to produce a color film
on Vancouver. The board authorized its
executive to make a contract with Parry
Films of North Vancouver to make the
film and agreed to contribute $10,000 towards
the cost. Lew Parry, president of
Parry Films, said he hopes to raise another
$20,000 to complete the financing of the
film. The city council and a private industrial
group are conslderinf; his request
for $10,000 each, he said.
.
Attendance at the Calgary Stampede
showed a big drop for its first two days,
being 28,000 below the 1959 inark for
Bing Crosby and his
those two days . . .
wife were guests of honor, with Phil Harris
along Theatre-Under-the-Stars
opened to big business in Stanley Park,
although the weather was hot.
Channel 8, Vancouver's first private television
station, will have its studio and
offices out at Burnaby Mountain, a few
miles from the outskirts. It will be called
Vantel Broadcasting and cost $8,000,000.
The president is Art Jones, who is also
head of Artray Films In Vancouver.
Censorship Is Eased
On Adult Pictures
VICTORIA—Changes in movie censorship
which will permit new types of adult
I
films to be shown in British Columbia
have been approved by the cabinet. Under
the changes in the moving picture act, a
new "restricted " classification will be set
up.
It is defined this way: "Where a film is
classified as adult entertainment and is
considered by the censor to be objectional
to children, or to be likely to corrupt the
morals of children, he shall classify it as
'restricted.' " Then it can be shown only
under a permit which must be in writing.
Children who appear to be under 18
must not be allowed to see it. Theatre
operators will have absolute discretion to
refuse permission to anyone apparently
under 18.
If the law is broken, the special permit
automatically lapses—and the act provides
fines up to $300 and seizui-e of the film
for offenses. *i
Attorney-General Bonner, whose department
administers the act, said: "This gives
a breakdown of adult movie classification.
It will give a chance to show movies which
are now rejected out of hand."
The new regulations also permit the
censor to order the word "restricted" to
appear in advertising for the film affected.
In Vancouver, theatre officials say they
have had a voluntary system of censorship
operating cltywlde for a long time. For
films they consider strictly adult fare, they
have been barring children up to about
18. particularly in suburban districts.
Vancouver Festival
Enjoys Best Crowds
VANCOUVER—The Vancouver Festival
opened Monday night ill> with a highly
encouraging sign of audience anticipation.
The sign was pasted on the Vogue Theatre
boxoffice. It read, "Sold Out."
Dozens of eager late comers read it, and
were left disappointed. But the 1,300 film
fans that crowded the theatre were not.
They were entertained and enlightened by
two thrilling subjects. The first was the
official opening speech by Canadian Odeon
president. Leonard Brocklngton. The second
was the Canadian premiere of the
famed French film, "The 400 Blows."
Brocklngton is considered by many to
be one of Canada's outstanding orators.
He proved it Monday. Sitting on stage in
an easy chair, the former chairman of
the CBC Board of Governors delighted the
audience with a polished pot-pourri of wit
and wisdom. "No country," he said, "Is
more fitted for an international festival
than Canada. Every other country has
brought us their gifts . . . and all of these
are in truth the motherlands of Canada."
He pointed up the primary pui'pose of
the festival as the increased understanding
between people and places.
The festival was doing the best business
in its history. The only soft spot was Hal
Holbrook's "Mark Twain Tonight." It was
expected to be the biggest drawing card
at the festival; Instead it was rated as a
failui-e. r;
Fire Drills at Theatres
HAMILTON. ONT.—With the active cooperation
of fire department officials, the
Hamilton Theatre Managers Ass'n conducted
a fire prevention campaign of its
own during the week of July 18 among the
city's theatres when inspections were carried
out and all employes were instructed
on what to do in an emergency.
Congratulations to
BOXOFFICE
on their
40th Anniversary
from
TRANS-CANADA
FILMS LTD.
VANCOUVER, CANADA
K-16 BOXOFFICE July 25, I960

1
Films
I
subjects
ADLINES ft EXPLOITIPS
ALPHABETICAL INDEX
EXHIBITOR HAS HIS SAY
FEATURE RELEASE CHART
FEATURE REVIEW DIGEST
REVIEWS OF FEATURES
SHORTS RELEASE CHART
SHORT SUBJECT REVIEWS
SHOWMANDISING IDEAS
THE GUIDE TO g BETTER B OOKING AND B U S I N E S S - B U I L D I N G
Soap Sales Tactics
Work on Films Too
A concentrated radio-television merchandising
plan worked out by Ben Marcus
for use on selected pictures in his large
Wisconsin circuit is producing excellent results.
Marcus, former president of National
Allied, explained the plan at the recent
convention of Allied Theatres of Wisconsin
at Elkhart Lake, Wis.
"About a year ago, my wife handed me
a bar of Dial soap, and told me of the big
radio and television sales campaign in
swing at that time," he related. "Why,
they practically come right into my home
with their sales approach, but to make a
long story short, those firms know how to
sell!
"So, we determined to use the same
tactics to plug our movies. We started out
in the Fox River Valley area, and got
radio and television to push our product.
I want to tell you we were amazed; why
we Just about doubled, and in some cases
we tripled our grosses on this approach.
Distribution is happy too, for we made
money for them as well, since they came
into the deal on a co-op basis. What's
more, oiu: advertising budget hasn't been
raised either. I say this thing is contagious,
and it can be duplicated all over the state."
As an example of how effective the campaign
is working out, Marcus said he had
a chat with a university professor, who
chanced to mention that he and his wife
had attended a theatre for the first time
in years, due primarily to the wife having
heard the plugs over the air. He said the
professor even remarked on the clean-cut
appearance of the theatre and the courtesy
shown them by all employes they came in
contact with.
He said those people might now be
classed as regular theatregoers as a result
of having seen a good picture, in
comfortable and appealing refinements,
coupled with having been served by efficient
and well trained employes.
Special Summer Bookings
ranging from "Citizen Kane,"
made in 1941, to "The Fugitive Kind," released
this year, highlighted the program
of 62 films scheduled during July at the
Clark Theatre in the Chicago Loop. Short
included Charlie Chaplin's
J;) "Trystlng Place" and W. C. Fields' "The
Pharmacist." Other July features Included
Twelve Angry Men, Paths of Glory, The
Magician, Chance Meeting, Touch of Evil,
Five Branded Women, Smiles of a Simimer
Night, The Seventh Seal and Topaze.
Coupon With Changeable Schedule Makes
Place Mat a Low-Cost Ticket Seller
Bating Spae
lyiiffifiiw
-*4ii
Ticket-selling ideas, as effective for a
theatre as for a drive-in, are forwarded by
Robert B. Tuttle of the Lenawee Auto
Theatre north of Adrian, Mich.
One is illustrated above. It's a place mat,
approximately 14x10 inches, and as indicated
was used at "Adrian's Deluxe Eating
Spot . . . The Rock Inn Coffee Shop."
Tuttle got the restam-ant to purchase
20,000 of these for use during the summer,
and pay a fee based on the number of
coupons turned in. This, Tuttle reports,
very nearly pays the printing cost.
The distinctive part of Tuttle's place mat
idea is that the copy under the "Show
Schedule" section in the lower right hand
corner can be changed each week by the
theatre's mimeograph (or others) to fit
the attractions at the Lenawee.
The void date in the "Valuable Coupon"
box also can be changed at times.
Thus the original printer leaves the two
parts noted above blank, to pennit adding
suggests an Evening at tlii TENAWK- Ai.'T::' -nirATRK
copy later at will at small expense, which
increases greatly the value of this type of
advertising.
To make the mats more attractive the
background sections are in color, in this
case blue.
Tuttle usually has a coupon deal or two
with shops around town. He makes up
cards in his own office featuring current
and coming attractions. Added is the
coupon deal. For example, a local gasoline
service station had this additional copy on
a 4y4x9-inch card: "A Clark Special! This
coupon and 65 cents will admit two per-
sons to see ."
. . This appeared above mats
on the week's attractions.
Below was: "U see! Hoot does give a
hoot about having you drop in at Clark . . .
Often!"
These cards were passed out by the Hoot
Clark station to customers.
Another such deal was with a drive-in
cleaner. In this case it was headed a
Spring Drive-In Special, but it can be
called any kind of special. Copy: "In appreciation
of yoiu- continued patronage of
our cleaning service, and by special arrangement
with the management of the
Lenawee Auto Theatre . . . We offer . . .
Valuable Coupon
Ticket Will Admit
.
Driver
. (in a
of
box).
Car
This
Free
When Accompanied by One Paid Admission
at the Lewanee Auto Theatre . . . Any
Monday Through Thursday."
The box copy also should contain the
time limit—in this case "during April and
May only"—and the year, to prevent cards
showing up two or three years after distribution.
The card was approximately
6x7 >/2.
Spooks Big Any Time
A spook show doesn't have to be on a Friday
the 13th or Halloween night. The St.
Bernard Drive-In at New Orleans staged
one on Tuesday the 21st of June and had
carloads of patrons rolling in. On the
stage was Dr. Brunell's "Shock Show,"
while on the screen were "The Mummy"
and "Curse of the Demon."
BOXOFFICE Showmandiser : : July 25, 1960 117 1

I
with
. . Mark
. . Bring
Iowa
: July
Huck Finn Costume Premiere Held at Des Moines
A Huckleberry Finn Costume
Premiere gave "The
Adventures of Huckleberry
Finn" a hefty push at the
Des Moines I Theatre.
Manager
I
Tony J. Abramovich
arranged the affair, offering
contestants all the
popcorn they would eat and
cash prizes for best Huckleberry
Finn getups.
About 50 contestants
turned up and were judged
by a panel of judges as they
walked across the stage at
the afternoon show. Jimmy
Rowley, 6, was the winner.
The adjacent photo was reproduced
in a three-column
layout in the Des Moines
Register and Tribune with
expanatory lines headed,
"Huck Finn in Flesh."
Usher Mike Cook also
dressed up in a Huck Finn
costume and toured the
downtown section carrying
a sign.
Tinn' Gets Gratis Ride on Special
given to each Mother Superior for graduation
awards.
To get a sideshot at the younger element.
Under got displays on the book and film
throughout the city public library system.
In addition, he had a soundtrack covered
with 24-sheet displays out four days in advance,
banners on 15 news distributing
company trucks, and the Huck Finn comic
strips and scene mats in the Minneapolis
Argus. This citywide circulation paper
used nearly 100 inches of copy and illustrations
on the film without cost.
Two radio stations ran guessing contests.
The Minneapolis Gas Co. used Huck Finn
tieups in ads for ten days. Linder reciprocated
with a lobby display for ten days.
It's Election Time; Try
A Kiddy Show Ballot
With election time fur flying in every
direction, and everybody's minds tuned to
thinking about the ballots, why not stir up
interest in the Saturday kiddy show by
rigging up a red hot election or ballot battle
among the youngsters in which they
vote for their Favorite Cartoon Character,
a special summer vacation time shows
committee of National Theatres & Television
suggests.
"An affair of this kind should be a
natural to land a dozen top sponsors as it
gives a showman an opportunity of letting
each sponsor bask in the reflected worldwide
popularity of a dozen or so famous
cartoon characters," the committee comnients.
Newsboys Subscription
Promotion
"The Adventures of Huckleberry Finn"
is a natural for a tleup with newspaper
circulation departments which stage subscription
contests among their newsboy
salesmen.
Ed Linder. manager of the Gopher Theatre
in Minneapolis, gave the circulation
chief of the Star and Tribune a call regarding
his booking of the film depicting
the Mark Twain classic, and in no time he
had a major promotion under way, one
which got several hundred newspaper carriers
and their young friends talking about
the attraction.
In return for a special showing on a
Friday morning, the newspaper had a page
and a half in ads promoting a subscription
deal and the film. For two subscription orders
for the morning Tribune, any carrier
boy received a ticket to see the Huck Finn
film. Besides the film received the same
kind of promotion in circulars distributed
to the boys.
For example, a full page ad in two col-
Fence-Painting
Contest
The Junior Chamber of Commerce
of Decatur, 111., sponsored a fencepainting
contest, held as a promotion
for "The Adventures of Huckleberry
rinn" at the Empress Theatre. Boys
ill 11 mid 12 were eligible. The winnej
».is to Ro to Hannibal, Mo., the
hom(l:'Uii of the fictional Huck Finn,
to conip

An inrefDrerorive anolwdt of lav and tradepresi reviews. Running tlm« U In par«nth«>«. Th«
olus ond minus signs Indicate degree of merit. Listings cover current reviews, updated regularly.
This deportment also serves o^ on ALPHABETICAL INDEX to feature releases. denotes BOXOFFICE Blue Ribbon Award: ® color photography. For listings b>
compony in the order of release, see FEATURE CHART.
Review digest
AND ALPHABETICAL INDEX
ti Very Good; + Good; — Foir; — Poor; — Very Poor. In the summary H is roted 2 pluses, - os 2 minuses.
2419 ii©Adventures of Huckleberry Finn, The
(107) © Foili Comedy MGM 5-9-60+ ff ± 4+ H +1 10+1—
2442 ©All the Fine Young Cannibals
(122) © Drama MGM 7-1S-60 ++ 2+
2443 Ama2in( Mr. Teas, The (70)
Novelty Pad Prod.-SR 7-1S-60 = 2—
2386 ©Angry Red Planet, The (83) Cinemaoic
Science-Fiction AlP 12-21-59 + * ± + 4+2—
2428 Apartment, The (125)
Panavision Com-Dr UA 6- 6-60 # ++ ff # ++ -f ++ 13+
2401 Atomic Submarine, The (73) Sc-F'n AA 2-22-60 ± + — — ± 3+3—
xo:
2403©Babette Goes To War
(103) © Comedy Col
2429 ©Battle in Outer Space (90) Tohoscope,
Science-Fiction (English-dubbed) Col
2419 Battle of Blood Island
(67) Drama Filmgroup
2370 Battle of the Coral Sea (SO) Ac Col
2422 Battle of the Sexes, Tite
(88) Comedy Cont'i
2409 Beast From Haunted Cave
(65) Horror Dr Filmgroup
2406 Because They're Young (102) Com. Dr. Col
2386 ©Behind the Great Wall (98) D«. in
Totalscope. AromaRama Cont'i
2441 Bellboy, The (72) Farce Para
2381 ©Beloved Infidel (123) © Dr. 20th-Fox
2433 ©Bells Are Ringing (127) © Mus. MGM
23S2©Ben-Hur (212) Camera 65
Biblical Drama MGM
2372 ©Best of Everything, The
(121) © Drama 20th-Fox 10-26-59 Vt
2398 Big Night, The (74) Action Para 2- 8-60 +
2425 Blitzkrieg (93) Doc Cont'i 5-30-60 ±
2388 Blood and Steel (63) © Action 20th-Fox 12-28-59 +
2429 Bluebeard's Ten Honeymoons (82) Cr. AA 6-13-60 +
2396 Bobbikins (90) © Comedy 20th-Fox 2- 1-60 +
2413 ©Boy and the Pirates, The
(S3) Pcrccptovision Adv. Comedy.. UA
2395 ©Bramble Bush, The (93) Dr WB
2426 Breakout (99) War Dr Cont'i
2391 ©Bridal Path, The (See "Mating Time")
2424 ©Brides of Dr^cula, The
(85) Horror Dr U-l
2404 Broth of a Boy (77) Com. KIng'y-Unlon
2438 Cage of Evil (70) Crimi UA
2407OCan-C>n (131)
Todd-AO Musical 20th.Fox
2365 Career (105) Drama Pan
2408 Carry On, Nurse (S9) Farce ... Governor
2375 Carry On, Sergeant (88) Farce .. Governor
2385©Cash McCall (102) Drama WB
2396 Chance Meeting (96) Mystery Para
Panavision Comedy U-l
2423 ©Circus of Horrors (S9) Horror Dr. AlP
2401 ©Circus Stars (61) © Doc Para
2404 ©Comanche Station (74) © Wn..Col
2437 Come Back, Africa (90)
Social Documentary Dr Rogosin
2406 U Conspiracy of Hearts (120) Dr. ..Para
2415 ©Cossacks. The (114) Totalscope
Spec. Dr. (English-dubbed) U-l
2431 Cover Girl KiHer!
(61) My Fanfare Films
2426 Crack in the Mirror (97)
© Murder Dr 20th-Fox
2379Cranes Are Flying, The (94) Dr WB
2406 Cuban Rebel Girls (66) Dr Brenner
2-29-60 +4+ ff
6-13-60 + ± ± +
5- 9-SO -
10-19-59 + +
+ +
•f H
3-28-60 -
3-21-60 + ±
+
+ +
11-30-59 +f + +f
12-21-59 4+
7-1S-60 +
H- -H-
11-30-59 tt 4+ H ++
+ 44-
+
± +
± +
4-11-60 +
2- 1-60 4+
5-30-60 ±
5-23.60 # 4+
2-29-60 +
+ 4+
+ +4
+ ++
-4- ±
± +
-f +
+ +
4+ 4+
44- 44
+ ±
± +
+ ±
+ +
+ -f
44 +
+ 44 + 44
+
-f- 9+
± 44-
6+3-
1+3-
+ »+l-
2+1-
+ 7+1-
44 8+
2+
44 10+
44 13+
44 14+
44 10+1-
4+1-
1+1-
± 7+3-
3+2—
6+2-
7+
44 11+1-
+ 2+1-
10+
2+
7. 4-60 + ± + - 4+2-
3-21-60 44

. P«»
—
REVIEW DIGEST
AND ALPHABETICAL INDEX in the summary is rored 2 pluses, os 2 Very Good; Good, - Foif; ~ Poor; — Very Poor.
2 t |t J =s si «= I
£ a.X
2393 0Liit Voyigt. Tlie (91) Sm Dr. MGM 1-25-60 H H H H +t tt 12+
2424 Lnch WtMiuii. V\t (77) Horror Dr. U-l 5-23-60 + ++ _ + * * 6+3-
2}760Li'l Abrtr (lU) (\r MuiiMl .
11- 9-59 + ++ +t H H + + 11+
2439 O Lost World. TIk (96) ©
Sciwct-Fietlon 20th-Foj 7-11-60 + H + W
—M
242SO"jnimlu Lore (86) Ho. UA 5-30-60+ — ± ±
2431 Man in i Cwked Hat (87)
Comnly Show Corp. o( Amer. 6-13-60 + ft
± H 6+1-
2414 Man on a Strinj (92) Dr Col 4-11-60+ ± * ++ - + + 7+^
2365 Man Uoilalrs. Tlw (88) Dr Kinjtiey 10- 5-59 + + + + 4+
2405 OMasters of the Congo Jungle
(88) (©Doc 20lh-Fox 3- 7-60 + H +
239ieMating rrme (95) Com. (Reviewed as
"Tlie Bridal Path") Kingjley-Union 1-18-60+ ±
242SOMichatl StrOfoTf (115) ®
Adr. (Engliih-dubbed) Confl 5-30-60+ + +
2371 ©Miracle. The
(121) Y Costuine Drama WB 10-26-59 ff ++ + H —
2443 Miiiile From Hell (82) Or NTA 7-18-60 i:
2444 Model (or Murder (75) Cr. Cin. Assoc 7-1S-60 ±
2344 MoraJt Souad (57) Crime Dr Brenner 6-20-60 ±
2410 Mountain Ro^. Tlie (102) Dr Col 3-28-60++ i rt +| --
Z366 0Moute That Roared. The (S3) Com. Col 10- 5-59 + 4+ + H +
2438Murder. Inc. (103) ic Crime 20th-Fox 7-4-60+ + =!: + ++
2427 Music Box Kid. The (74) Cr. Dr. UA 6- 6-60 + ± + + +
2421 My Dog. Buddy (76) Dr Col 5-16-60+ * ± + -
±
2384 ©Never So Few (124) ® Dr. .
MGM 12-14-59 + + H H ++
2435 ©Next to No Time (93) Com. Show Corp. 6-27-60 S:
2380 No Place to Land (78) igi Ac Rep-SR 11-23-59 +
2425 Noose lor a Gunman (69) Western UA 5-23-60 :t +
24U Nude in a White Car (87) Mystery
(Enghih-duhhed) Trans-Lux 4- 4-60 ± +
2368 Odds Against Tomorrow (95) Ac UA 10-12-59 ff
24010Uahoma Territory (67) Western. UA 2-22-60 ±
2385 UOn the Beach (134) Drama UA 12-21-59 ff
2400 ©Once More. With Feeling
(92) Comedy Col 2-15-50 +
2384©1001 Arabian Nights (76) An Col 12-14-59 +
2410 Operation Amsterdam (94) Dr. .20th-Fox 3-28-60 i:
2367 ©Operation Petticoat (124) Com U-l 10-12-59 ff
2409 ©Othello (108) Drama
(English-dubbed) Trans-Lux 4- 4-60 ±
2400 Our Man in Havana
(U2) (0 Com. Dr Col 2-15-60 ff
2417 Pay or Die (110) Or AA 5- 2-60 ff
23580Pillow Talk (105) (0 Comedy U-l 8-24-59 ff
2422 Platinum High School (93) Dr MGM 516-60 2:
240a UOPIeiic Don't Eat the Daisies
(111) (0 Comedy MGM 3-21-60 ff
2413PoKher's Oaufhler, Th«
(74) Com Show Carp. 4-11-60 +
2416 ©Pol lyanna (134) Com. Dr BV 4-18-60++
2346©Poriy and Bess (146)
Todd-AO: Gershwin Classic Col 7- 6-59 ff
2436 ©Portrait In Black (111) Dr U-l 6-27-60 ff
2397 Pretty Boy Floyd (96) Cr Con'tl 2-8-60 +
2431 Prime Time. The (76) Dr. Essan|ay-SR 6-13-60 ±
2420 ©Prisoner or the Volga (92) Totalseooe
Spectacle Dr (Enolish-dubbed) Para 5- 9-60 +
2414 Private Property (7)9 Dr Citation 4-11-60 +
2440 Psycho (109) Suspense Drama Para 7-11-60 ff
2392 Purple Gang. The (83) Cr AA 1-18-60 +
2393 Pusher. The (82) Dr UA 1-25-60 ±
—R—
2420©Rat Race. The (105) Comedy Para 5- 9-60 ff
2419 Raymie (73) Drama AA 5- 9-60 +
2395 Rise and Fall of Legs Diamond, The
(101) Crime Drama WB 2-1-60 +
23«2 Rookie. The (85) ® Comedy. .20th-Fox U-30-59 i:
2432 Roiemary (105) Drama F-A-W 6-13-60 +
2359 0SaopiM,e (92) Mystery Or U-l 8-31-59 ++
23910Scent o( Mystery (125)
Todd Process Comedy-Drama .Todd 1-18-60 +
2432 School for .o^c (76) Dr NTA 6-13-60 ±
2403 Sea Fury (72) A :. Drama Lopert -2-29-60 i:
2415 ©Sergeant Rutledr- (il) Dr WB 4-18-60 ff
2394 Seven Thieves (102) ., Cr 20(h-Fox 1-25-60 ff
2374 ©Sign of the Gladiator
(84) Colorscope, SpettJ-le ... AlP 11- 2-59 +
2398 Sink the Bismarck! (97>
® War Drama 20th. Fox 2- 8-

Feoture productions by company in order of releose. Running time is In parentheses. (£) is for CinemoScopc;
® VistoVlsion; (|1 Superscope; (Si Naturamo; (R Regalscope; ff! Tcchniroma. Symbol t denotes BOXOFFICE
Blue Ribbon Award; © color photography. Letters ond combinations thereof indicate story type—(Complete
key on next poge.) For review dotes and Picture Guide page numbers, see REVIEW DIGEST.
' Feature cmaki 1
ALLIED ARTISTS | i|

Stuart
r.rol
Blood
John
I
©
I
I
Narralors:
'
,
(130)
I
Kenneth
I
.Monlcwieo'
;
Jo
I
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(132)
I
F.lana
j
Trapped
I
I
. Ac.
Ac.
.D.
.
D.
.0.
.
.
.
.
FEATURE
CHART
Th« key to letters and combinotions thereof indicating story type: (Ad) Adventure Dromo; (Ac) Action
Oremo; (An) Animated-Action; (C) Comedy; (CD) Comcdy-Dromo; Cr) Crime Dromo; (DM) Dromo
with Mujic; (Doci Documentor"; (D) Dromo; (F) Fontosy; (FC) Force-Comedy; (Ho) Horror Drama; (Hi)
Historical Dromo; !MI Musico ; (My) Mystery; (OD) Outdoor Dromo; ISF) Science-Fiction; (W) Western.
20TH-FOX
I
OHouiid-Doj Man
oc' (S7) ®
"J Whitman.
D/M. 933
Fililan,
^
;
^
I.>Tilfy
I a UNITED ARTISTS | U UNIVERSAL-INT L s t .
Odds Againit Tomorrow
!^ CBrloxd Inndtl (123> 9 D..936 Subway in tlit Shy (86) . .
5929
i.r-, > Prrk. Drtiorih Kfrr, Van JnliiMm, Hlldnard Nttf
7 i;i.iir .Mben
^Journey to Ihi Center of
.- Earih (132) (f ..Ad. 934
i: ...no. J.ime«! Mason. Arlene
i
uj and Steel (63) (g;.. Ac. 937
Lupton. Zlra Rodann
2
,
The Story on Pa«c One
(122) 10 CD. .001
Rlia llayworlh. Krandosa.
Anthony
CiK Yotinj;
Seten Thieves (102) © ....D..002
lyiluaril C. lintiiiKon, Rod Stelger,
Joan ro)lla<
The Rookie (85) © C..003
Tommy Ncmnan, Ve\c Marshall,
Julie Nevimjr
Sink the Bismarck!
(97) (& Ac. .005
Krnnelli .More, Wynter
Dana
CC [The Third Voice (79) ©..D..006
CO Edmond O'Rrlen, Julie London
OThrec Murderesses (99) CO.. 007
liflon, Alain Mylcne Dcmongeot
1-1
i
q: QWiiid Cannot Read (107) ..D..
< i nirk Dusarde. Yoko Tanl
s iQA Dog of Flanders (96)
:^
0-
lia

Charles
.Curt
.Robert
. .
. D
'
'
I
I
( Harrison 1 . . Madilko
.Hideko
.Ac
Dec
I
.
Feb
. , Oct
5003
5004
(7)
Im
5910
7004
S-19-14
Mar
7002
7339
7.'?10
I
4D10
4071
4177
'
. . Feb
.Jan
. Mar
Apr
FEATURE
CHART
MISCELLANEOUS
liter ,/f?> Sellers, Constance
(74)
Cummings
C..Feb60
©Michael
Julie
Strogoff
Harris, The .\bbey Theatre
Players
^

—
—
"5.XHIBITOR HAS HIS SAY ,ew£€fA > >
lABOUT PICTURESI
This One Unglues 'em
"The Lost Voyage" from MGM is terrific!
Tfiof's the only word for this. This one really
unglues 'cm from their TV choirs ond whot's
more, Metro will let you moke a buck, even if
you ore on the toil end, like us. Ploy it.
CARL P. ANDERKA
ALLIED ARTISTS
Hous* of Intrigue lAA)—Curt Jurgens, Down
Addoms. Wish I'd left this one alone. Too choppy,
end some temole "reviewer" gave it on "over sexy,
poor, etc." review in the Portlond poper one week
before
Vorieties,"
my ploydote.
also from
Played
AA, so
with
this review—completely
"Little Rascals
unfounded by the woy, killwd my gross. Motfiers
colled, got the title of the co-feature and informed
me no dice!—Arlen W. Peohl, HiVVoy Theatre, Sheridon,
Ore. Poo. 2,000.
AMERICAN-INTERNATIONAL
Rood Roccrs [AlP;—Solly Froser, Alan Dinehort
jr.. Skip Word. American internanonoi has the suretire
rccipo for hotrod pictures and for horror pictures.
This show IS Q very good one for its type, the racir>g
foru and teens will all like it. If you need some good
teen shows or racing pictures, look no further Than
Alp. Business good for this orw. Played Wed.
Weother; Nice.—Harry Howkiruon, Orpheum Theotre.
Marietta, Minn. Pop. 380.
BUENA VISTA
Kidnapped (BV)—Jomes MocArthur, Peter Finch,
Berriord Lee. Terribly disappointing. Expected at least
a tfitle better thon average business but this simply
died here. Saturday matinee was the only healthy
gross. Ployed Wed. through Sot.—Paul Gomoche,
Welder> Theotre, St. Albans, Vt. Pop. 8,600.
COLUMBIA
They Come to Corduro (Col)—Gory Cooper, Rita
Hoyworth, Von Heflin. Really a good picture. Long,
but not boring. Entertoinment for the movie public
today—rough, tough and o little out of line. Nothing
big f>cre but made a tew dollars—so we're happy.
Ployed Fn., Sot. Weother; Cool.—Ken Christianson,
Roxy Theotre, Woshburn, N. D. Pop. 913.
Tingler, The (Col)—Vincent Price, Judith Evelyn,
Dorryl Hickman. This was very disappointing here.
Played
well, but
with
hod
MGM's
o few
"Beat Ger>erotion'
walkouts on this
which drew
or>e.—Arlen
W. Pcoht, HiWoy Theotre, Sheridan, Ore. Pop. 2,000.
Worrior and the Siove Girl, The (Col)—Georges
Morchol, Gionno Mono Conole, Ettore Manni. "Sign
of the Gladiotor" scored me into ploying this one
midweek which could hove done good weekend business.
Pretty good picture and foir business. Ployed
Wed., Thurs.—Joe Machctto, Emerson Theotre, Brush,
Colo. Pop. 2,300.
Who Wo$ Thot Lody? {Col)—Tony Curtis, Dean
Mortin, Janet Leigh. Exceptioruilly good comedy
which didn't click here. Even better than "Operation
Petticoot." Cant understar>d why we did poorly unless
it wos spring? Played Fn., Sot., Sun., Mon., Tues.
Weather; Okay.—Poul Gomoche, Welden Theatre,
St. Albons, Vt. Pop. 8,600.
METRO-GOLDWYN-MAYER
Never So Few (MGM)—Frank Sinotro, Gina Lollobrigido,
Steve McQueen Where oh where con my lost
patrons be? Nowhere to be found. No business for
me. Played Sun., Mon., Tues.—Joe Mochetto, Emerson
Theotre, Brush, Colo. Pop. 2,300.
North by Northwest (MGM)—Cory Gront, Eva
Morie Soint, James Mason. This or>e did well for
us. It has o lot of suspense orvd is oil in color too.
Our people enjoyed it. There is plenty of action until
the final scene. Business wos good. Ployed Sot., Sun.
Weother: Cool.^—^Horry Howkinson, Orpheum Theotre,
Morietto, Minn. Pop. 380.
Torzon the Ape Man (MGM)—Denny Milter, Cesore
Dorwvo, Joanna Barnes. Whenever o Torzon picture
comes along we ore always hoping it will make us
a dollor. Maybe this one did—but no thanks to the
picture. Just how cheap con they moke tt>ese things?
This IS obout 50 per cent new and the rest from
the old block orxJ white pictures. Played Thurs., Fri.,
Sot. Weather; Cold.—Horold Bell, Opero House,
Cooticook, Que. Pop. 6,382.
PARAMOUNT
Don't Give Up the Ship (Poro)—Jefry Lewis, Dina
Mernll, Diane Sper;L- Funny is the word! Lots of
t>elly loffs. Good cro.sa, considering. Give me more.
Ploy It fost. Ployed Sot , Sun., Mon. Weother: Good.
Arlen W. PeoH, HiWoy Theotre, Sheridon, Ore. Pop.
2,000.
Five Pennlet, The (Poro)— Tanny Koyc, Borboro
Bel Geddes, Louis Armstror>g. A wonderful picture
Danny Kaye's best. No "Miller Story" business on
this one,
plus dust
even
bowl
ttvjugti
conditions
os good.
now—^t
A long
is
hord winter
hord to do
business on anything. Sitll o grand movie. Normal
business here. Played Sun., Mon., Tues. Weather:
Worm.—Ken Christionson, Roxy Theotre, Woshburn
N D. Pop. 913.
Sink the Bbmorckl (20th-Fox)—Kenneth More
Dona Wynter, Corl Mohner. Very exciting oil the way.
It held everyone on the edge of their seats. Good
CinemoScope in black-and-white. Sound was tops.
This owokened
It. Played Tues.
a lot of those Sleeping
Weather: Hot.—Carl
Sidneys.
P. Anderka,
Ploy
Roinbow Theatre, Costrovillc, Tex. Pop. 1,500.
Toll Men, The (20th-Fox), reissue—Clark Gable,
Robert Ryan, Jane Russell. New here ond absolutely
tops in entertainment. Business woy obovc overoge.
Gove it big buildup ond it sure poid off.—Fronk
Sobin, Mojestic Theatre, Eureko, Mont. Pop. 929.
Woko Me When It's Over (20th-Fox)—Ernie Kovocs,
Morgo Moore, Dick Shown. Mode a mistake by
ploying this on o weekend. The feature is so good
that even the folks seemed to ask why we ployed
this on a weekend. Laughs all ttie woy and
than "Operation Petticoat" which is
better
making us
storve with its percentage deal. Dick Shown is o
worxlerful newcomer.— Paul Fournier, Acodia Theatre,
St. Leonord, N. B. Pop. 2,150.
UNiTED ARTISTS
Hole in the Heod, A (UA)—Frank Sinatra, Edword
G. Robinson, Thelmo Ritter. A real, lovable movie
that could easily hove been killed by the title. Even
our Jewish potrons did not cotch on until they sow
the show. Many thought it onother gangster movie.
We went to town on the star value and stressed the
comedy ongle. Enjoyed by nearly oil who come. Very
good houses. Played Wed,, Thurs., Fri., Sat. Weother:
Cool.—Dove S. Klein, Astro Theatre, Kitwe/Nkono,
Northern Rtiodesia, Africo. Pop. 13,000.
On the Beach (UA)—^Sregory Peck, Avo Gardner,
Fred Astoire. 1 believe more come from curiosity
Ihon anything else. The advertising is tops. Did good
business but some comments weren't good. Ployed
Sun., Mon., Tues., Wed.—Joe Mochetto, Emerson
Theatre, Brush, Colo. Pop. 2,300.
Shake Hands With the Devil (UA)—James Cogney,
Don Murroy, Dona Wynter. Take my advice and lock
up before you play this. It's absolutely a waste of
film, corbon and lights. Played Wed., Thurs.— Paul
Gomoche, Welden Theatre, St. Albons, Vt. Pop. 8,600.
UNIVERSAL-INTERNATIONAL
Pillow Tolk (U-I)—Dons Day, Rock Hudson, Tony
Rondoll, Thelma Ritter. One little seven yeor old sow
this picture three times. A few days later his mother
was talking with him about something he hod done
wrong. The little boy replied, "Don't take your bedroom
problems out on me." This one wos very well
received here. The picture is very good ond everyone,
young and old, enjoyed it. All of you who hove
played it already know how good ond funny it is. If
you haven't played it, don't pass it up. It's one that
doesn't take any extro selling. Good color, good cost,
good picture.—Horry Howkinson, Orpheum Theotre,
Marietta, Minn. Pop. 380.
WARNER BROS.
FBI Story, The (WB)—Jomes Stewart, Vera Miles,
Murray Hamilton. Exceptionally good picture but
somehow 1 missed on it. Probably due to a too-late
dote. Played Thurs., Fn., Sot.—Joe Mochetto, Emerson
Theatre, Brush, Colo. Pop. 2,300.
Hanging Tree, The (WB)—Gory Cooper, Maria
Schell, Karl Maiden. Another big picture that was
"Worner old" when we got it. No one could remember
this big one! A catchy title, with Cooper helped
this oldie become obove overoge western grosser.
Not as good as "Rio Brovo" bur still o good action
picture. Ployed Sun., Mon. Weather: Cold and snow.
Ken Christianson, Roxy Theotre, Washburn, N. D.
Pop. 913.
Summer Ploce, A (WB)—Richord Egon, Dorothy
McGuire, Sondro Dee. This having been given o "B"
rating ond being such a controversial picture, was
I
olmost ofroid to show it. But to my surprise it
brought out the critics and a lot of regulars, too.
Color and photogrophy wos the best, the sour>d wos o
little growly in places, but the music is simply
divine. Played Sot., Sun., Mon. Weather: Hot orxJ
dry.—Corl P. Anderka, Roinbow Theatre, Costroville,
Tex. Pop. 1,500.
MISCELLANEOUS
Carry On, Sergeant (Governor)—William Hortnell,
Bob Monkhousc, Shirley Eoton. There is just na
getting owoy from it, these "Corry On" series films
ore real money-spinners! We nearly hod our doors
broken down and no doubt about it. Although ttiey
may seem stupid, these ore great comedies. That's
whot the public wonts these days. So, why orgue?
Ployed Wed., Thurs., Fri., Sot. Weather: Roin.—Dove
S. Klein, Astro Theatre, Kitwe/Nkono, Northern
Rhodesia, Africa. Pop. 13,000.
A Plug for Fabian
"Hound-Dos Mon" from 20fh-Fox Is o small
town's best friend. We did excellent biz with
this and Fabian proves a 90od drawing card.
Don't foil to put this one on your list and plug
it as aood fomily stuff.
PAUL FOURNIER
Acodia Theotre,
St. Leonard, N. B.
< < ^(^We4
DAY THEY ROBBED THE BANK OF
ENGLAND, THE (MGM I—The popularity
currently beinK enjoyed by photoplays
treating with crime should assure
this British-made .Summit Film production
satisfactory boxoffice profits in
those theatres electing to play it. It has
a suspense-filled plot, action and a touch
of romance. Direction by John Guillermin
is taut and smoothly paced. Jules
Buck produced. Aldo Ray, Elizabeth
Sellars, Peter O'Toole, Hugh Griffith.
LOUISIANA HUSSY iHowco Int'D—The
brooding, harsh, even mystical Bayou
country is the setting for an adult melodrama
of a far-from-virtuous woman
setting her cap for a married man, and
then striving to pit brother .against
brother in an effort to wreck an impending
marriage. Nan Peterson, Robert
Richards, Peter Coe, Betty Lynn.
MA BARKER'S KILLER BROOD (Filmser\'ice)
—And still they come—featurelength
treatments on varied assortments
of crimeland greats in the United States
during the early 1930s. With significant
selection of a lady "heroine," this particular
Screen Classics production, accorded
some fast-moving footage, casting
of semiknown names and inevitable
principal player's demise through violent
means, adheres amazingly to the
mold made popular by last year's "Al -
Capone." William J. Faris produced and
»
Bill Karn is listed as director-associate
producer. Lurene Tuttle, Tris Coffin,
Paul Dubov, Nelson Leigh.
REBEL GIRLS (Luzon) —From the outset,
it is apparent that no effort will discernibly
get under way to lift this obvious
exploitation-conscious attraction,
filmed with an apparent modest budget
and usin« Eddie delMar and full complement
of Philippine native players,
out of the programming classification for
which it was designed.
WHY MUST I DIE? (AIP)—This may well
evolve as the biggest grosser in the stillyoung
history of American International
Pictures. It contains just about any element
in the topical, general-appeal genre
that a showmanship-wise exhibitor can
ask for in these days of increased competition
for the leisure-time dollar. The
tense drama deals with two condemned-
-to-die women, one guilty, the other unjustly
convicted. Richard Bernstein, producer;
Roy Del Ruth, director. Terry
Moore. Debra Paget. Bert Freed.
TIME M.^CHINE, THE (MGM) — Producer-director
George Pal, the granddaddy
of science-fiction films, herein
convincingly demonstrates that he has
lost nothing of the mastery that made
memorably popular and financially successful
hits of his earlier entries ("War
of the Worlds," etc.) in the science-fiction
field. In Metrocolor. Rod Taylor,
Alan Young, Yvette Mimieux.
These reviews will appear in full
in a forthcoming issue of Boxoffice.
|
BOXOFFICE BooldnGuide :: July 25. 1960

!
Per
. . Comic
j
j
r!: 15c per word, minimutn $1.50, cash writh copy. Four consecutive insertions for price
Ilea. CLOSING DATE: Monday noon preceding publication date. Send copy and
Oswers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. •
HELP WANTED
i&ager: Need drive-in and indoor. Ex-
:ed, honest, sober. Good at pro-
3 and exploitations. All information
mapshot first letter. Confidential,
GENERAL EQUIPMENT—USED
Boost B. O. Filming Local Eventsl Filmoarc
16mm 60und projector, high intensity,
rolling stand, rectifier, SOW amplifier,
2-12" speakers, lens. Excellent, $975.
THEATRES FOR SALE
West Coast theatres for sale. Write for
list. Theatre Exchange Company, 260
Kearny Street, San Francisco 8. Calil ornia.
CUflfiinG HOUSE
THEATRE
SEATING
Good used late model chairs available,
rebuilt chairs. Chairs rebuilt in your theatre
by our factory trained men, gel our
low prices. Parts tor all makes of chairs.
Sewed covers made to your size, also
leatherette 25"x25", 55c ea.; 27"x27", 65c
Boxoffice. 9U3. Available on time. Dept. cc, S.O.S., 602 Trail Drive-In Theatre, Houston's largest
|
rienced Film Salesman: Handle unmotion
picture in your area. Ross
W. 52nd Street, New York 19.
and top grossing theatre, plus IIV2 acres
of valuable land, frontage on two important
streets, fmest appointments. Call, State Street, Chicago. Phone WE 9-4519.
ea. Chicago Used Chair Mart, 829 South
100 Boyston Street. Boston, Mass. Theatre Equipment: Sale complete equipment,
600-seat theatre, large Iowa city. Write or Wire Jack A. Farr, 4601 Creek-
|
ted: Drive-in manager, 12 months
i Write for details. Boxoffice, 9115.
bend, Houston 35, Texas.
Repairing and reupholstering in your
lood opportunity. Write or call Her-
heatre. Fensin Seating, Chicago 22.
|l Gould, 84th and Center Drive-In, Best Buys Alwoysl XL soundheads,
650-cax drive-in. 3 years old, real estate
rebuilt,
$550 pair; Griswold splicers, new, included. First run product, nearest competition
20 miles. Large drawing area. Seating, Chicago 22.
Nevtr spring seats for all chairs. Fensin
$22.50; Hertner 70/140 generator, complete,
Easy terms for immediate scrle. In Eastern
reconditioned, $450; Reflectors, all sizes,
BUSINESS STIMULATORS good condition, $6.50; RCA PG-134 sound
Michigan. Boxoffice. 9112.
Patch O-Seat Cement, permastone anchor
cement, chair parts. Fensin Seating,
I. more action! $4.50M cords. Other
system complete, reconditioned, $695. Tell Western Kentucky. 600-car. Fully equipped.
Large CinemaScope steel screen. Chicago 22.
available, on off screen. Novelty
us your needs. Star Cinema Supply, 621
Co., 106 Rogers Ave., Brooklyn,
West 55th Street, New York 19.
First run. Living quarters. $50,000 full
Seat coverings,
price. Don't bother to inquire unless you
sewed combinations, cdl
styles. Fensin Seating, Chicago 22.
One complete projection booth tor sale, have $15,000 down. Clark Smith, LaCenter,
ix\ attendance with real Hawaiian as is, where is: Two Brenke BX80 enarco Kentucky.
Upholstery Leatherette, fabrics, all types,
Few cents each. Write Flowers oi lamps, rewinds, file cabinet, RCA sound. One oi Northern Minnesota's finest small send sample. Fensin Seating, Chicago 22.
670 S. Lafayette Place, Los An- Ml 9030 and pedestal. Henry Ford Hospital,
Detroit 2, Michigan. Attention: M. A. ments. 400 seats. Complete and ex-
town theatres. Building includes two apart-
>j5'. Caht.
) Cards. Die cut 1, 75-500 combine-
Mix.
cellent equipment. Progressive county
BOOKS
1, 100-200 combinations. Can be
seal town. Terrific deal for some one as
owner has other interests. Write Pic Theatre,
Bagley, Minnesota.
lor it with "The Master Guide to Theatre
Prepare for Summer and Fall: Prepare
Grime Doesn't Pay! Replace old
with
)1VE-IN THEATRE EQUIPMENT new MIRROCLARIC vinyl metallic best Century. Drive-in season
covered seamless only 60c sq. ft.; white on. Nice, must see to believe, $15,000.
1/3 down, balance to suit or will trade
owner.
Handy Subscription
ode, rust or peel. tender parts All I. J. Inc.,
nd dispenses crisp, hot, delicious
for rotating 11
ton. Shipped assembled; easy tc ets ground for Fox prints. Lou Walters cola, Florida,
Please enter my subscription to
r^ capacities right for any location Projector Repair Service, 8140 Hunnicut
Oklahoma Suburban. 425 seals, refrigeration,
CinemaScope, widescreen, BOXOFFICE, 52 issues per year
\UioT facts. TENDER-VENDER POP- Road, Dallas 28, Texas.
ideal
R SERVICE CO., Popcorn Building
for family or couple. Terms—Trade. Boxoffice,
9120.
iHlle, Tennessee
(13 of which contain The MODERN
POPCORN MACHINES
THEATRE Section).
For Sale: 500-seat theatre in Tulsa, Okla-
SlUND MAINTENANCE BOOK
Toma. Concessions will more than pay
rent. Reason for selling, age and bad
3 jOUR SOUND FUZZY? Volume low?
lealth- Boxoffice. 9118.
YEAR
atre, Phone 1-0521 or 1-1909, Pittsburg,
Kansas.
)|Y! SELL! TRADE!
Building 800
seats, in operation,
IID HELP OR POSITION
AH first run product. Only hard-top in
POSITION
party. Boxoffice, 9119.
fornia.
M 'FFICE July 25, 1960 29
CLOSING OUT PROJECTOR HEADS,
good condition: Simplex rear shutter, $75
or KENO, $4.50 per M. Premium
346 West 44th St., New York each; Super Simplex or E-7, $175 each;
Maintenance." Twenty-three chapters on
II Y.
Century C (rebuilt), $337.50 each. Special: For Sale: Business and excellent equipment.
Recently redecorated. Now in op-
relreshment sales, exploitation, projection,
^rise bags . books .
sound, sanitation and every other aspect
Popcorn
new
rebuilt Brenkert enarc or Ashcraft "E" arc
tamps w/new reflector, $319.50 pair. Available
on time. Dept. cc, S.O.S., 602 W. with family operation. Reason for sale,
D $3.00 FOR 1
For
snack
Theatre.
county
Wanted:
tion, model, manufacturer, and
Contact Harry Melcher, 417 W.
machines^
popping
Sale:
bar
400
seat
Curtain
price.
Highland
units,
250-car
located
seats,
town.
controls.
atre.
Write
all makes.
$185.00
drive-in
in
equipped,
East
State
In heart
Wm.
ex.
complete
South
operating,
Tennessee.
condi-
of farming
Graunke,
Complete
Replacement
with
Carolina.
For
community.
Nevada Theatre,
lease to responsible party. Ideal family fast growing county of 30,000. Small second
run drive-in only competition. $35,- TOWN
STATE
Through
operation. Small down payment required.
Contact Dave Broyles, Jonesboro, Tenn. 000 with $15,000 down buys building and
equipment. No lease. Owner has other interest.
Boxoffice, 9121.
ItOXOFFICE
EQUIPMENT WANTED
NAME
450-seat theatre bring
Avenue, Milwaukee 3, Wisconsin. BRoadway
1-0100.
eatest Coverage in the
Gardner ville, Nevada.
400-speaker. widescreen drive-in, San
Field at Lowest Cost
loaqum Valley near new jet base, plus
oil
THEATRES WANTED
and agriculture area. No close competition.
Excellent for ambitious couple.
Reader
Wanted to Lease: Indoor theatre, Florida Priced to sell, as we have other interests.
insertions for the price of 3 territory, 15 years experience. Responsible Write 3024 Woodlane, Bakersfield, Cali-
kettles, all machines. 120 So. Hoisted,
Chicago, 111.
N -THEFT SPEAKER
)I|1ED1 Protect
CinemaScope. Drive-In: Fully equipped, 10 acres, over
rental of $230,00 per month, besides the-
ossified Advertising
sacrifice because at 500 cars. CinemaScope, miniature golf
theatres,
your
First
Henrietta,
CABLE PRICE
speakers
run.
of
Texas.
and
Owner
ill health.
Only theatres
vinyl seamless, 49c. New
35% off. Anamorphics
will sell
Boxoffice,
9122.
fl. S/f2 lenses,
(fixed or variable)
THEATRE
for any or all part.
Claude Thorp, Ryan,
of
Out of state
Oklahoma.
California. No smog, snow, floods,
irjOuality? T"hen you need Trout's
K^af Servicing Book. Service data on
350-car drivc-ln. fully equipped. Town of
3 and 70mm; many basic schematics.
20,000, Also 450-seat theatre in town of n $5.00 FOR 2 YEARS
Id? and resistance data, etc. Simplii.
t.ntire service for 1 year, prepaid,
ley Smith, Box 211, Clarksdale, Miss.
THEATRES FOR SALE OR LEASE 3.200 for sale or cash lease. Mrs. J. Hen-
n $7.00 FOR 3 YEARS
iOltlew sheets every month. For pro-
For Sale or Lease: 860-seat, available
'
Telephone MAin 4-8409.
".' ?t and exhibitor. Authentic data,
July 3. Now running. Must close account
'
of sickness.
" :::ier3tand. Also many Excellent condition. Sale, 400-seat theatre. CinemaScoped. Operating.
Good profit. Large resort area. No
n Remittance Enclosed
projection
V Trout, Service Engineer, Box $40,000, lease 15 % gross or flat rental
$350 month. Call Joe Lenski, Cozy The-
competition. Strand, Roscommon, Michigan.
Send Invoice
AD AD
in county. Both Ore equipped with the
now
td Speaker Security Co., Dept. 58,
1^ Avenue at 17th St.. Hoboken, N. J. EQUIPMENT REPAIR SERVICE earthquakes or tornados. Ideal family operation-
Require $10.000 down. Write. Order Form
GATORHIDE mends reflectors! Guaranteed!
$2.95 or $1.95 sizes. Your supply
Florido Theatre: $60,000 not only buys a
lUSINESS OPPORTUNITIES
thriving theatre but
dealer or from Gatorhide, Box
a complete shopping BOXOFFICE:
71, Joplin,
l(j;ER POPCORN PROFITS with center, including drug store and insurance
all Missouri.
ender-Vender, now re-designed company offices. Soak up glowing
825 Van Brunt Blvd.,
sunshine
while you make over 50% profit Kansas City 24, Mo.
foi
iner operation and results. Nothing Simplex repairs by expert. Save money
Warms,
on
list
'^es . . . Free catalog. Hecht Mfg.,
eration and making money. Nice living
of profitable operation. All based
Merrick Road, Merrick, N. Y.
practical theatre experience. Only $5.00,
Idirds . . . Bumper
52nd Street, New York 19.
other business ventures requires full time.
Strips. Colorpress,
greatest bargain in show business. Send
Full information, P.O. Box 5072, Oakland
V aughn Blvd., Ft. Worth, Texas. Brenkert 60 projectors, narrow sprockets,
for your copy NOW. Cash with order,
5, California.
RI.OONS gets the kids, they bring enark lamps, heavy bases, PG-105 sound,
no COD'S. BOXOFFICE Book Dept., 825
ll' tor openings, anniversaries, special 310 cushion bottom seats, Manley popcorn
machine, 8-ton Typhoon air-condi-
with the very best equipment. A 50 ton
For Sale: 637 upholstered seat theatre Van Brunt Boulevard, Kansas City 24, Mo.
Free samples. Southern Balloons,
$580- Your cost $375 pair. Dept. cc,
course.
air
6, Atlanta, Georgia.
tioner. Priced to sell, all or port. Ed conditioner. Only theatre in county of
Corban, Winona, Mississippi.
28,000 people. A real deal at a give-away
poline Centers. Drive-Ins, Theatres
price due to my illness. M. D. Utterback, Get Results at Once!
se with balloons. They get the kidring
parents. Nationwide Balloons,
Wellington, Kansas.
rkhursl, Buffalo 23, N. Y.
GENERAL EQUIPMENT—NEW For Sale: Rietta Drive-In and Dorothy BOXOFFICE
Southern Michigan, for lease or
New
for sole. Offices
sale to responsible party. Deal with owners.
Boxofhce,
Iti; now for less than 75c per unit!
hj?te satisfaction reported by leading
XL and
Theatre for sale. South Central Illinois.
Want Ads Work Fast!
and
now
on
Carbon
equipment,
making
and labor.
savers
modern,
money.
work guaranteed.
lamps. Sprock-
STREET
on
HE
your
3-5437,
investment.
East Gregory
Johnson,
Street, Pensa-
S.O.S., 602 W. 52nd Street, York 19.
9117.
M and exhibitors. For full details
Sierra Theatre. Chowchilla, exact center
ills.

* Be certain to ask about the unusual teaser trailers as well as
the powerful "Elmer Gantry" selling trailer available from
NATIONAL. f^
SCREEN SERVICE
i