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THE MIDNIGHT SHOW and how to sell it ... A feature presentation in 

The Showmandiser Section this week provides dozens of promotional ideas 

successfully used in selling the late shows by important circuits, including a 

manual of suggestions by affiliates of American Broadcasting-Paramount Theatres. 

' CHOSI 

% CONVENTION! 

ss 

ACE Reorganizing 

For Better Contact 

«(i>a« pold

. 

M 

bCARLET LIPS 

SCARLET DRESS 

A WOMAN WHO 

MIGHT BELONG 

TO ANY MAN . . 

but now she 

alone held the 

secret to a 

city's hope and 

a people's faith 

. . . and the only 

price she asked 

was LOVE! 

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A IlIANUS-SPECmi 

BOOKING 

NONN FOR 

LABOR DAW 

CoStarring 

JOSEPH COTTEN

Presenfs 

fA GARDNER 1)IRKB06ARDE 

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and with 

Directed From His Screen Play by Produced by

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his: Null Adams, 707 Spring St. 

Martha Lummus, 622 N.E. 98 St. 

Wm, Nichol, 2251 S. Layton. 

apolis: Don Lyons, 72 Glenwood. 

tJrleans: Mrs. Jack Auslet, 226 

Claude Ave. 

aty: Sam Brunk, 3416 N. Viri 

Offices: 

!- , .pment 

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NATIONAL FILM WEEKLY 

blished in Nine Sectional Editions 

BEN 

SHLYEN 

tor-in-Chief and I'ublisher 

MX) M. MERSEREAU, Associate 

Publisher & General Manager 

HAN COHEN. .Executive Editor 

Ej; SHLYEN. .. .Managing Editor 

ILH FRAZE Field Editor 

iL.TEEN Eastern Editor 

Â SPEAR Western Editor 

.Equipment Editor 

KRIS SCHLOZMAN Business Mgr. 

ut:ation Offices: 825 Van Brant Blvd. 

( u> 24, Mo. Nathan Cohen, Ex- 

:iri)r: Jesse Shiyen, Managing 

Sehlozman, Busitiess Man- 

_ lli^h Fruze, Field Editor; I. L. 

Editor The Modern Theatre 

[i.'.Kr. 

?c n. Telephone CHestnut 1-7777. 

diial Offices: 45 Rockefeller Plaza, 

^ HI. N. Y. Donald M. Merix-iate 

Publisher & General 

\l Steen. Eastern Editor; Carl 

Advertising. Telephone 

r .!.ii- :i-i;370. 

EH I 

Editorial—920 N. Mich- 

Vir . Chicago 11, 111., Frances B. 

Teh-phone SUperior 7-3972. Adver- 

-35 &ist Wacker Drive, Chicago 1, 

Ew'ing Hutchinson, Telephone ANd- 

-3042. 

n Offices: Editorial and Film Adver- 

W(—6404 Hollywood Blvd., Hollywood 

I, ?Jlif. Ivan Spear, manager, Tele- 

HUlljivood 5-1186. Equipment and 

|K 

Ofilm Advertising—072 S. L,afayette 

Angeles, Cîlif. Bob Wettger. 

Telephone Dunkirk 8-2286. 

n Office: Anthony Gruner, 1 Woody 

Way, Finchley, No. 12. Telephone 

side 6733. 

^ JIODERN THE.\TRB Section is in- 

1 ttie first issue of each month. 

.Martha Chandler, 191 Walton NW. 

180. 

J. S. Conners, 140 State St. 

;: George Brounlng, Stanley Ttiea. 

Frances Harding, HU 2-1141 

Carr, 301 Church 

S. 

i: Frances Hanford, UNiversity 

Elsie Loeb, WAshington 1- 

17 Shaker Blvd. Apt. 104. 

Fred Oestreiciier. 52^ W. 

Broadway. 

li: Mable Guinan, 5927 Winton. 

ir: Bruce Marshall, 2881 S. Cherry 

F- 

olnes: Russ Schoch, Register-Tribune 

It: H. F. Iteves, 906 Fox Theatre 

woodward 2-1144. 

1 ird: Allen M. Widem, CH 9-8211. 

iimille: Robert Cornwall. 1199 Edge- 

' id Ate. 

i: Irving Baker, 911 N. 51st St. 

urgh: R. F. Klingensmith, 516 Jean- 

. Wilkinsburg, CHurchlU 1-2809. 

nd, (Pre.: Arnold Marks, Journal. 

ACE MOVING TO GET CLOSER' 

TO GRASS-ROOTS EXHIBITION 

Plan Is to Permit Ideas 

From Field to Reach 

Top Echelon Quicker 

VIRGINIA BEACH. VA—The American 

CoiiRress of Exhibitors is going ahead with 

a reorganization of 

its stmcture in the 

exchange areas so 

that each exhibitor 

with a suggestion can 

get it rapidly before 

the executive committee. 

Emanuel 

Frisch. an alternate 

member of the committee, 

told the convention 

of the Virginia 

Motion Picture 

Emanuel Friscb Theatre Ass'n here 

Thursday. July 28. 

Frisch Is treasurer of the Randforce 

Amusement Corp. of New York. 

EXPECT FOURTH MILLION SOON 

Reporting substantial progress in raising 

a third $1,000,000 for the production 

fund. Frisch said ACE expected to start 

soon on accumulating sub.scriptions for a 

fourth $1,000,000. In reviewing the progress 

to date, he said the first step was to talk 

to the big circuits with the result that 

Loew's Theatres, National Theatres, American 

Broadcasting-Paramount Theatres. 

RKO Theatres and Stanley Warner put 

up $400,000 each, so there is now $2,000,- 

000 in the bank. 

"Why did the committee pick on the 

big circuits?" Frisch asked. "Well, the 

shortage hurts them more than it hurts 

any other exhibitors. They have a greater 

need, a greater worry, a greater load to 

carry than individual exhibitors. They 

have thousands of theatres and therefore 

thousands of headaches. 

"The exhibitor with one theatre has just 

one headache but that headache is just as 

important to him as every one of the great 

number of theatres are to the bigger circuits. 

"What does it mean to the individual 

exhibitor if the big chains are willing to 

their cash for the proposition that exhibition 

ri.sk 

can organize a company which 

will produce pictures or cause pictures to 

be produced and so relieve the chronic 

booking trouble that tortures theatre operation? 

TO PROMOTE MORE FILMS 

"It means that ACE has arranged the 

all-out cooperation of financial leadership 

which is willing to shoulder the risk along 

with every other exhibitor. It means that 

ACE, having organized all exhibition into 

one national unit, is now organizing the 

resources of all exhibition to ensure the 

one item without which exhibitors cannot 

live—more pictures. This production company 

will not be the exclusive property of 

a small group of exhibitors. Every thea- 

VMPTA Urges All Exhibitor Groups 

To Unite Into Single Organization 

VIRGINIA BEACH. VA.—A call for 

all national organizations which are 

composed in full or in part of exhibitors 

to unite in a single association 

was issued in a resolution adopted by 

the board of directors of the Virginia 

Motion Picture Theatre Ass'n at the 

annual convention held here this 

week. 

A single exhibitor organization 

would be more effective, conserve on 

manpower and operate more economically 

than the present situation in 

which a number of organizations function 

on behalf of theatremen. the 

tre owner can become a part of it and 

have a voice in running it." 

Frisch said ACE is working on many 

other projects that can't be reported now 

because publicity might hurt them or because 

progress has not reached the stage 

of announcement. 

"There is not much sen.se in just telling 

you. for instance." he said, "that we hope 

to get some concessions from some government 

agency when such an achievement 

is some time away." 

He followed the remark with the comment 

that a special ACE subcommittee 

had alei-ted the Department of Justice to 

film company talks of affiliation with a 

toll TV company, believing there could be 

an investigation in line with antitrust 

laws. 

"Maybe it is coincidental," he added, 

"but from what we have been able to dis- 

Reports 20th-Fox Offered 

Levine Block of Its 

Films 

NEW YORK—Reports that 20th 

Century-Fox has been wooing Joseph 

E. Levine for a possible executive 

berth with the company have some 

basis of fact, but chances for the finalization 

of such a deal are slim—at 

least for the time being. 

According to an Embassy spokesman. 

20th-Fox offered a group of its 

pictures to Levine who would sell and 

exploit them in his own fashion. The 

pictures would be turned over to 

Levine as his own properties, with 

20th-Fox retaining an interest in the 

form of a percentage of the gross. 

With two pictures in which Levine 

has a coproduction participation, plus 

acquisition of other films, it appears 

that he will have his hands full for 

many months to come, before he could 

consider any outside proposition. 

resolution declared. 

The directors also adopted resolutions 

authorized appointment 

which 1 1 1 of a committee to confer with 

National Screen Service to determine 

company policy as to charges for 

trailers and accessories when Columbia 

Pictures starts charging for its 

own trailer-accessory service; and i2i 

protested to film distributors again 

about an increasing number of bad 

prints, and asked the film companies 

to release prints to civilian theatres 

ahead of military establishment theatres 

where prints are mutilated. 

cover, the plans being discussed with the 

toll TV company have been dropped, at 

least for the moment." 

Frisch reviewed anti-toll TV campaign 

plans aimed at outlawing any form of pay 

TV as being contrai-y to the public interest. 

He said that a plan to petition 

Congress will be announced soon and that 

it should have backing of all exhibitors. 

Va. Exhibitors Told 

How to Help Selves 

VIRGINIA BEACH, VA.—Exhibitors can 

do much to resolve their product problem, 

the convention of the Virginia Motion Picture 

Theatre Ass'n was told by Walter 

Reade jr., past president of Theatre Owners 

of America and keynote speaker. 

Reade urged the smaller finns to give 

product greater playoff opportunity, either 

as equal billing or second feature. Noting 

that it is the entertaiiiment value that 

counts, he said that a picture of sufficient 

quality and lacking a big name cast should 

be given every opportunity for as wide a 

playoff as possible. 

Reade also made the following suggestions: 

• "An exhibitor today has an opportunity 

to encourage production through his 

investment in the Motion Pictui-e Investors, 

Inc. 

• "When the 'Fabian plan' is put into 

effect, exhibitors will be in a position to 

offer their full support. 

• "There are many opportunities for 

exhibitors to invest in individual productions 

on a personal basis. There is a great 

deal of talent, both in the writing, directing, 

producing and acting areas, just waiting 

for the necessai-y financial support to 

translate their ideas into finished films." 

SW Board 'Votes Dividend 

NEW YORK—The Stanley Warner 

Corp. board has declared a dividend of 30 

cents a common share, payable August 

25 to stockholders of record August 10. 

BOXOFFICE :: August 1, I960

. . Nearly 

COMPO Sees Attacks 

On Films Inspired 

NEW YORK—The charge 

that persons 

or organizations "remote from the scene" 

inspire many of the complaints against 

motion pictures and picture advertising 

was made by the Council of Motion Picture 

Organizations in an advertisement in 

the July 23 issue of Editor & Publisher. 

"There are some people nothing will 

please," COMPO stated. "But the complaints 

are not nearly as numerous as one 

would be led to believe by the noise they 

create . all of them seem to have 

one common characteristic—they speak 

'for all decent-minded people.' " 

COMPO suggested that newspapers receiving 

complaints should consider the 

probability that they have their source 

"far away from the newspaper's community 

in the home office of a national organization." 

Fox Production Progress 

Is Outlined by Einield 

CHICAGO—Details of the 20th Century- 

Fox $40,000,000 production schedule under 

way around the world were brought to its 

regional advertising and publicity managers 

from 12 branches during the week by 

Charles Einfeld, vice-president. It was the 

first of a series of similar meetings on the 

subject. 

Between now and the end of the year, 

20th-Fox will begin shooting a record 

number of top-budget films in England, 

Greece, Italy and France and will shoot 

key scenes for several in parts of Africa. 

Einfeld described complete launching 

plans for the fourth-quarter releases. 

Among those present were Manny Pearson 

of Cleveland; Tom McGuire, Detroit: 

J. E. 'Watson, Cincinnati and Indianapolis; 

Sol Gordon, Chicago; Louis Orlove, Milwaukee; 

Bob Favaro, Minneapolis, Des 

Moines and Omaha; Chick Evens, Kansas 

City; Jerry Berger, St. Louis; Prank Jenkins, 

Denver; Helen G. Yorke, Salt Lake 

City, and 'Warren Slee, Seattle and Portland. 

Sol Lesser Is Reelected 

Head of Film Museiun 

HOLL"YWOOD—Producer-exhibitor Sol 

Lesser was reelected chairman of the L. A. 

County-Hollywood Motion Picture and 

Television Museum Commission at the organization's 

first annual meeting. 

Edmond L. DePatie, vice-president of 

Warner Bros. Pictures, was elected assistant 

chairman. 

Other members of the county commission 

are; Harry Ackerma, John L. Dales, 

Valentine Davies, A. E. England, George 

J. Flaherty, John Guedel, Cm-tis Kenyon, 

Mervyn LeRoy and Jack 'Wrather. 

UA Sets Print Record 

NEW YORK—United Artists set a company 

record of 28,404 print shipments for 

the two-week period designated United 

Artists weeks, June 27 -July 11. according 

to James R. Velde. vice-president in 

charge of domestic sales. 

BOXOFTICE August 1, 1960 

Public Hearings Are Asked 

Pay TV Forces to 

Front 

In 'Battle of Hartford 

GAY EXCHANGE OF GIFTS — 

When 20th Century-Fox executives 

held a reception last weelt for the Russian 

director and stars of "The Idiot," 

which the company is to distribute in 

this country, it was an occasion for exchanging 

gifts. In the above photo, 

Spyros P. Sliouras, 20th-Fox president, 

is wearing a gay Russian cap which 

had been presented to hun by Ivan 

Pyriev (left), director of the fUm. 

Pyriev also presented some Russian 

film memorabilia to Skouras. The picture, 

which opened at the Normandie 

Theatre in New Yorlt, is one of the 

cultural exchange pictures negotiated 

by Motion Picture Ass'n of America 

and the Soviet film industry, with the 

assistance of the State Department. 

Allied Artists Earnings 

For Quarter in a Rise 

LOS ANGELES—Steve Broidy, president 

of Allied Artists, at a meeting of the 

board of directors July 22 reported that 

preliminary figures for the quarter ended 

July 2, 1960, indicate that operations for 

the final quarter continue to show a profit. 

Authorization was given by the directors 

for the payment on September 15 of the 

quarterly dividend of 13^4 cents per share 

on the 5 '2 per cent cumulative preferred 

stock of the company, the payment to be 

made to stockholders of record September 

2. 

Six Are Elected to Board 

Of Screen Actors Guild 

HOLLYWOOD—Five actors and one actress—Jane 

Powell—have been elected to 

the board of directors of the Screen Actors 

Guild to fill vacancies caused by resignations 

due to absence from Hollywood 

and other reasons. The actors are Warner 

Anderson, John Doucette, Alan Hale, Ro?- 

er Smith and Marshall Thompson. The 

six will serve until the guild's annual election 

next November. 

NEW YORK—The battle over whether 

the Federal Communications Commission 

should grant a test period for pay television 

in Hartford, Conn., has started, with 

the proponents and the opponents firing 

their first shots almost simultaneously. 

Both sides have petitioned the FCC for 

hearings on the issue. 

The leadoff punch was thrown by Marcus 

Cohn, attorney for the Joint Committee 

Against Toll TV and the Connecticut 

Committee Against Pay TV. Cohn, in his 

letter to the FCC, asked for "full and 

open" hearings before an examiner and 

requested that proponents of the test, in 

this case Hartford Phonevision Co., a subsidiary 

of RKO-General, Inc., be permitted 

to offer evidence and testimony. Hartford 

Phonevision previously had asked the 

FCC for permission to conduct a threeyear 

experiment in Hartford. 

In the wake of the Joint Committee's 

petition to the FCC, attorneys for Hartford 

Phonevision sent a letter to the FCC, 

charging that the opponents were seeking 

to prevent a test from being conducted. 

The Washington law fiitn of Pierson, Ball 

& Dowd, representing Hartford Phonevision, 

told the FCC that Cohn's request 

for a hearing before an examiner was unnecessary 

because hearings had been held 

on the subject over a range of eight years 

by congressional committees and by the 

FCC. It was further claimed that delays 

in granting a permit would strengthen the 

position of wire toll TV which is progressing 

rapidly and does not need FCC approval. 

It appears unlikely that the FCC will 

consider the petitions until early fall inasmuch 

as the Commission will be in recess 

throughout the month of August. It 

is reported that it will be late September 

or early October before the FCC will act. 

Charlton Heston Signs 

For 'El Cid' Title Role 

HOLLYWOOD — Charlton Heston 

has 

been signed by producer Samuel Bronston 

to play the title role in his forthcoming 

$6,000,000 production of "El Cid," the life 

story of Spain's greatest Christian hero. 

Anthony Mann will direct the picture 

which will be lensed in Technicolor and 

Super Technirama. 

Julius Plaine, 94, Father 

Of Mrs. Robbins, Dies 

NEW YORK—Julius Plaine, 94. father 

of Mrs. Herman Robbins and Mrs. M. L. 

Kaufman, died Monday i25> at the Glen 

Falls, N. Y., Hospital after a year of ill 

health. He had shown a remarkable recovery 

four years ago from two major operations. 

Known as the "Governor" to 

motion picture friends of Herman Robbins 

and other National Screen personnel, he 

was a familiar figure summers at the 

Edge water Motel of the Robbins family.

England* 

' 

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' 

Nate J. Blumberg Is Dead; 

Was Universal Chairman 

VAN NUYS. CALIF— Nuto J. Blumberg. 

who started his film industry career as a 

Orose 

theatre candy butcher in Racine. Wis., and 

to a dominant 

position in the motion 

picture business 

as president of Universal 

Pictures from 

1938 to 1952 and as 

chairman of the 

board since that date, 

died at his home here 

Sunday i24i. He was 

66 years old and had 

been ill for many 

months. 

Nate J. Blumberg Blumberg was an 

exhibitor who successfully 

made the transition to the production-distribution 

end of the film business. 

In his first years as an exhibitor he 

ran several of his own theatres, and for a 

short period was general manager in Wisconsin 

for the circuit of theatres operated 

by Universal. In the late 1920s, when the 

Orpheum Circuit was absorbed by the 

Radio Corp. to create the RKO organization, 

he took his first big step up. He was 

named divisional manager for all RKO 

theatres in Chicago and the west. From 

this post he went to the New York office 

as assistant general manager and then as 

vice-president. 

A group headed by J. Cheever Cowdin 

had just acquired control of Universal 

from Carl Laemmle in 1936 when Blumberg 

was recruited from RKO to become president 

of the firm. At the same time William 

Scully left MOM to become general salesmanager 

and Cliff Work, also of RKO. assumed 

the production helm at the studios. 

Under Blumberg's direction, this team began 

producing pictures from the viewpoint 

Variety Clubs International 

Representatives Named 

PHILADELPHIA — Appointment of six 

international representatives, each of 

whom will serve as a link between Variety 

Clubs International and a group of tents 

in an assigned region, was announced by 

Chief Barker Edward Emanuel. Morton 

Gerber of Washington, Joe Podoloff of 

Minneapolis. Robert Bostick of Memphis 

and Gene Murphy of Las Vegas were reappointed, 

and John J. Fitzgibbons jr. of 

Toronto and Harry Kodinsky, Pittsburgh, 

are replacing former international representatives 

William Koster, who is now 

Vari.tys Heart chairman, and Ralph Pries, 

who ;^ now international dough guy. 

Fit. î),::! 

. chief barker of the Toronto 

tent a;. v.ii chairman of Variety's recent 

anc :i!-, successful annual convention, 

will .iHivi.ve region one embracing 

tents in Be ^0:1. Buffalo, New York. Albany 

and Tc'.rito Oerber's region two 

will include c ;:,,ti:. Atlanta, Miami. 

; . 

i 

Kodinsky's .' 

Baltimore, Jackso Washington. 

iclude Pittsbiu-gh. 

territor:. 

; : 

Cleveland, Phii. :;.iua. 

i 

Ii.diana and Dayton. Rtîon 

Cincinnati, 

four headed 

of the men who exhibited them and in 

this manner getting as close as possible to 

demands of the theatregoing public. It was 

a successful formula for many years. 

In the first years of the Blumberg administration. 

Universal rebuilt or reconditioned 

its sound stages and generally updated 

its Universal City plant, brought the 

Deanna Durbin pictures to a peak of 

worldwide popularity, teamed W. C. Fields 

and Mae West in a successful western, 

signed such young players as Bing Crosby 

and James Stewart to starring roles and 

introduced the comedy team of Abbott and 

Costello. 

In 1946, in association with Cowdin who 

was then chairman of the board, he consolidated 

Universal with International and 

Universal-International became a tradename. 

On July 15. 1952 he was elected 

chairman of the board when Milton R. 

Rackmil assumed the presidency. 

Rackmil. in a statement issued in New 

York, called Blumberg "a great industry 

leader and a true humanitarian." He said: 

"His friendship and his counsel were a 

source of strength and inspiration, and I 

shall always cherish the years and the 

experience we shared together. 

"He leaves a heritage for all of us to 

share and remember. His life was full of 

accomplishment. He reached the heights 

of our industry but never lost his humility. 

His heart was as big as his being and he 

gave himself to all who knew him as a 

friend and they were legion." 

Funeral services were held Tuesday at 

the Valley Jewish Community Center In 

North Hollywood, and burial was in Mount 

Sinai Memorial Park. 

Blumberg is survived by his wife. Vera: 

a son Lewis J, Blumberg. and a daughter 

Mrs. Stanley Meyers, all of Van Nuys. 

by Podoloff consists of Minneapolis. Des 

Moines. Detroit. Grand Rapids. Chicago, 

Milwaukee and Omaha. Bostick will serve 

as liaison over tents in region five which 

include Memphis. New Orleans. Dallas. 

Oklahoma City. St. Louis. Houston and 

Mexico City. Tents in Los Angeles. Seattle. 

San Francisco and Las Vegas will be supervised 

by Murphy. 

C. J. Latta, former chief barker of the 

London 1 

tent, will continue as 

international European representative. 

New UAA Executive Post 

Is Given to Erwin Ezzes 

NEW YORK—Erwin H. Ezzes. vicepresident 

of Television Industries, has 

been elected to the new post of executive 

vice-president of United Artists Associated, 

it was announced by Arthur B. Krim, 

UAA president, and president of United 

ArtLsts. 

Henry J. Zittau. vice-president, has 

been made senior vice-president. Robert 

Rich, vice-president in charge of sales, 

and Don Klauber. his assistant, have resigned. 

20fh-Fox 'Autonomy' 

Plan Is Successful 

NEW YORK—The policy of 20th Century-Fox 

to give its branch managers complete 

autonomy, a system which has been 

Glenn Norris, left. 20th Century-Fox 

general sales manager, and Martin 

Moskowitz, assistant sales manager, at 

a tradepress conference. 

in effect about 18 months, has worked out 

' 

highly satisfactorily, according to Glenn 

Norris. general sales manager. In his first 

' 

meeting with tradepress representatives 

; 

since succeeding Alex Harrison in the top 

sales post, NoiTis said the plan had many 

advantages and had resulted in more ef- , 

fective operation. 

An "on the spot" decision by a branch 

manager has proven to be a time saver, 

he said, even though deals are reviewed at 

the homeoffice. Norris meets with the field 

men periodically at their branch offices in 

regard to sales plans and formulae. The 

branch managers now do not have super- 

' 

' 

vision by district or division managers. 

Nonis said that company business had 

improved since the system went into ef- 

, 

feet. 

Film rentals in recent months have Increased 

by a slight margin, Norris reported, 

but he could not estimate the in- ; 

crease from a percentage standpoint, 

"Can-Can" currently is playing in 51 theatres 

and will be in 70 houses by the end 

of the year. Film rentals on the picture 

are expected to reach about $6,000,000 by 

the first of next year. 

Norris said that 20th Centuiy-Pox 

would release 50 pictures in the 1960 fiscal 

year, practically the same as in fiscal 1959. 

The compaiw operates its own back 

rooms except in New Haven where the 

company is part of a central shipping arrangement. 

Nonis said, however, that 

there were no savings in community ship- . 

ping and that the company would continue 

to operate its own rooms in all exchanges. 

Norris said he planned to hold similar 

press meetings periodically to report on 

the company's sales developments. 

Raporte Named Director 

Of Loew's Real Estate 

NEW YORK—Arthur J. Raporte has 

been made director of real estate activities 

for Loew's Theatres. Prior to a two-year 

association as real estate manager of 

Wirn. Lane and Klein, he was for 11 years 

counsel and real estate director of the 

Welch Grape Juice Co. and Jack Kaplan. 

The circuit has large real estate holdings 

in the U. S. and Canada. 

8 

BOXOFTICE August 1. 1960

— 

Cedric Gibbons Dead; 

Noted Art Director 

HOLLYWOOD — Requiem Mass was 

celebrated in the Calvary Mausoleum 

Chapel Thursday i28) for Cedric Gibbons. 

65, motion picture art director who died at 

his Bel Air home July 26 after a lengthy 

illness. 

Gibbons, designer of the Academy 

Award Oscar statue and himself winner 

of 11 Oscars for achievement in art direction, 

had served as chief of the Metro- 

Goldwyn-Mayer art department from 1924 

until his retirement in 1956. During his 

tenure as art department head he received 

a special award from the Society of Motion 

Picture Ait Directors for creative 

excellence. 

The films for which he received 

Academy Awards include "The Bridge of 

San Luis Rey," 1929: "Merry Widow," 1933; 

"Pride and Prejudice," 1940; "Blossoms in 

the Dust," 1941; "Gaslight," 1944; "The 

Yearling," 1948; "Little Women," 1949; 

"An American in Paris," 1951; "The Bad 

and the Beautiful," 1952; "Julius Caesar." 

1953; and "Somebody Up There Likes Me," 

1956. 

Columbia Obtains Rights 

To 'Bye, Bye Birdie' 

HOLLYWOOD—Spirited bidding for the 

screen rights to the Broadway musical 

comedy hit, "Bye. Bye Birdie," has resulted 

in Columbia acquiring the property 

for film production. 

Mike Stewart, who penned the original, 

has been signed to prepare the screenplay. 

Charles Strauss and Lee Adams, who wrote 

the musical score, will repeat their assignment 

and will write additional material for 

the screen version. The play's producer, 

Ed Padula, will act as coproducer for the 

film, which is slated to roll late in 1961. 

Universal to Stay With 

Terms of SAG Contract 

HOLLYWOOD—Contrary to general assumption 

throughout the industry, Universal-International 

has decided to keep 

the film contract it set with the Writers 

Guild of America of February 24 instead 

of picking up the favored national clause 

that would have allowed the studio to take 

advantage of the terms of the new WGA 

contract with the other studios. 

By staying to its original deal, U-I is 

paying the kind of demands for which the 

writers' guild originally held its strike 

two per cent of the gross after a 40 per 

cent deduction for distribution on the post- 

'48 films they may release to free TV. On 

the studio's side, however, is the fact that 

there will be no lump sum payment to the 

pension-health and welfare fund which 

must be paid under the other pact. 

Significantly, the U-I deal gives the 

guild a two per cent payment on films 

made for theatrical distribution initially, 

but which within three years or more go 

into pay TV after being first released 

theatrically. 

The U-I pact is for five years as opposed 

to the three years and six months' 

period of the other agreement. 

EOXOFFICE August 1, 1960 

Af Least 7 Hard-Ticket 

Shows Seen for This Fall 

NEW YORK—There will be at least 

seven hard-ticket, roadshow pictures on 

the market this coming fall and winter, a 

situation which conceivably could result 

in a bottleneck of product and create a 

shortage of theatres for the showing of 

important product of the non-roadshow 

variety. This is the first time in the 

memory of veteran industry members that 

such a large number of two-a-day pictures 

will be available. 

N.Y. MAY HAVE SIX 

In New York, the possibilities are that 

six theatres will be vying for the public's 

amusement dollar in the upper brackets. 

And if "Can-Can" should be moved over 

from the Rivoli to another theatre in the 

fall, to allow "The Alamo" to come in, 

then there will be seven theatres in the big 

competitive market. 

Universal's "Spartacus" will open at the 

DeMille Theatre on Broadway in October, 

about the same time that United Artists' 

"The Alamo" will go into the Rivoli. 

"Exodus," also UA, will open at the Warner 

on December 16. Warner Bros.' "Sunrise 

at Campobello'" is scheduled to open at 

the Palace on September 5. Columbia's 

"Pepe" will make its bow at the Criterion. 

"Ben-Hur," now in its 37th week at Loew's 

State, probably will be around for at least 

two years. "Can-Can" is in its 19th week 

at the Rivoli and the likelihood that it 

will be released in 35mm by fall appears 

to be remote, which means it will have to 

go into a yet-to-be-equipped 70mm theatre 

or make a temporary exit from New York. 

While New York may be able to absorb 

that number of two-a-day pictures, a different 

problem faces many other cities, a 

leading exhibitor pointed out. The big 

question is, how many roadshow pictures 

can a large city support? It is estimated 

that there are slightly more than 100 

theatres in this country that are equipped 

for 70mm projection. However, it has been 

pointed out that a large or medium-size 

city can support a "Ben-Hur" by itself, or 

an "Alamo," or a "Spartacus" or the 

others, but are there sufficient amusement 

dollars to maintain more than one, or 

possibly two, roadshow pictures at one 

time? That is a question which sales 

executives are pondering. 

PREDICT PRODUCT JAM 

One sales chief admitted that the situation 

could result in a product jam, with 

available pictures backed up because of the 

long run roadshow engagements. This 

would mean that films ordinarily booked 

into downtown first runs would have to be 

moved into neighborhood theatres for their 

local debuts. 

William Heineman. vice-president of 

United Artists, said many theatres had 

volunteered to put in widefilm equipment 

if they could get "The Alamo." No decision 

has been reached as yet. 

There also is a possibility MGM's "The 

King of Kings" will be released initially on 

a roadshow basis early in 1961, which 

would mean eight hard-ticket productions. 

Cooper Theatres Pledges 

$25,000 for Production 

Lincoln, Neb—The Cooper Foundation 

and Cooper Foundation Theatres 

this week subscribed $25,000 to the 

projected film production company 

being backed by the American Congress 

of Exhibitors. The announcement 

was made by Kenneth E. Anderson, 

general manager. 

Anderson said: "I have advised the 

five ex-affiliates that we feel they are 

to be commended for leading the way 

in establishing a company to finance 

the production of more quality motion 

pictures. I am certain that the advent 

of this new company on the production 

scene will have a materially 

beneficial effect on the number of 

quality pictures available to exhibitors 

as a whole." 

Cooper Foundation and Cooper 

Foundation Theatres own and operate 

theatres in Nebraska, Colorado, 

Oklahoma and Iowa—with general offices 

in Lincoln, Nebraska.

' 

' 

Joins George Stevens on 'Greatest Story' 

Carl Sandburg, Poet, Makes His Bow 

As Motion Picture Industry Craftsman 

By DALE OLSON 

HOLLYWOOD— It became Increasingly 

apparent during the course of a press conference 

called by George Stevens for Carl 

Sandburg last week that the exact details 

of the famed poet and historian's "creative 

association" with Stevens on his upcoming 

film. "The Greatest Story Ever 

Told," were not to be revealed until the 

end of the picture. 

"IN CREATIVE ASSOCIATION" 

Stevens and Sandburg became associated 

some two weelis ago when the former announced 

that the writer was to work on 

the entire scope of the motion picture and 

would, in fact, get full screen credit on a 

card reading, "in creative association with 

Carl Sandburg." He called the press conference 

to introduce Sandburg to film 

scribes and to discuss new details on the 

film. The author apparently will work in 

collaboration with Ivan Moffatt and 

others on the screenplay, as well as. according 

to Stevens, making a considerable 

contribution to the entire film in the form 

of a poetic as well as musical influence. 

While he has had numerous offers to 

work on films in the past. Sandburg paid 

Stevens the tribute of saying that he is 

the first person with whom he would consider 

working. In fact, the poet said that 

"Stevens is the more important factor than 

the theme." when asked what finally drew 

him to making a Hollywood movie. 

Stevens was more detailed in his discussion 

of the joint w-ork of the two and said 

that they expected to join forces in still 

more research on the subject, then in the 

editing and scripting and in the ultimate 

design of the film. Sandburg will continue 

working with him through the pictui-e's 

filming, which is to be underway 

some time in early 196L 

Discussing Hollywood in general. Sandburg 

said that he "would like to produce a 

picture that will be a help to the people 

who at present must have their Miltown 

handy." He said he would like it to have 

"a certain solemnity" and pointed out that 

he feels Stevens' work has this. Along 

these lines, he has spent the past couple 

of days viewing some of Stevens' other 

films, among them "A Place in the Sun." 

"Diary of Anne Prank" and "Giant." 

"Wasn't it nice, there wasn't a commercial 

in it." he said, decrying the necessity of 

breaking up the television offerings he occasionally 

views with bids for product 

sale. 

MUM ON RELIGIOUS VIEWS 

Sandburg wouldn't allow himself to be 

cornered by questions of his thoughts as 

to the "Christ-like quality" he said he 

'vould try to get into "Greatest Story." 

saying questioners would have to wait to 

see ih' picture. Neither would he discuss 

his views about religion or the overall 

thoughts he has about the subject of the 

film, referring all to his published writings 

for this information. He did say that he 

would probably have cast Mabel Normand 

Toho Co. Acquires Its 

First 

U.S. Theatre 

LOS ANGELES—The Toho Co., 

the 

largest producer and distributor of 

Foyer and lounge in La Brea Theatre 

motion pictures in the Orient and operator 

of a major chain of theatres in 

Japan, has acquired its first theatre 

in this country. 

Masachi Shimizu, Toho president, 

on a brief visit here last week, announced 

the acquisition of the La 

Brea Art Theatre in this city from 

Robert Kronenberg and Dan Sonney 

& Associates as of August 1. 

The theatre presumably will serve 

as a showcase for Toho productions 

and for screening of company product 

which holds an interest for the U. S. 

market. The La Brea, a 640-seat theatre, 

was recently remodeled and redecorated 

at a cost of more than 

$70,000 and returned to operation after 

being boarded up for many years. 

in a part in the film were it being made in 

her time, but declined to name any current 

players he thought would fit the roles. 

Final Title Selected 

NEW 'VORK— "Circle of Deception" has 

become the final title of the Bradford 

Dillman-Suzy Parker picture now in production 

in Great Britain. It was formerly 

titled "Destruction Test." It is being produced 

by Thomas Morahan and directed 

by Jack Lee from a screenplay by Nigel 

Balchin. 

Circuit Heads Endorse 

Will Rogers Campaign 

NEW YORK—The Will 

Rogers Hospital 

fund campaign which will start in August 

will have the enthusiastic backing of some 

80 heads of theatre circuits. That became 

apparent as the result of a meeting in 

the MGM home office screening room 

presided over by Emanuel Prisch, New 

York exhibitor chairman. They saw and 

praised a trailer narrated by Shirley Mac- 

La ine. 

The circuit heads also heard a tape recording, 

copies of which have been sent to 

all exchange area chairmen for playings 

at meetings. It presents A. Montague, hospital 

president: Richard P. Walsh, board 

chairman: James R. Velde and Morey 

Goldstein, cochainnen of the distributor 

committee, and Charles Kurtzman, chairman 

of the exhibitor committee. 

S. H. Pabian and Ned Depinet, cochairmen 

of the overall campaign, called at the 

meeting for new ideas to further advance 

"the things we are working for at Will 

Rogers." Eugene Picker, finance chairman, 

told how the $1,000,000 goal from audience 

collections and the Christmas Salute 

would expand hospital research and provide 

more accommodations for the hospital 

staff. Sol A. Schwartz, president of 

RKO Theatres, pledged full support and 

said he was sure the circuit will exceed 

previous performances. 

New York exhibitors have set a goal of 

$300,000. The campaign is keyed to the 

O'Donnell Memorial Research Laboratories, 

recently dedicated by Montague as a 

living memorial to Robert J. O'Donnell, 

the late Texas exhibitor-humanitarian. 

Granada Gets Worldwide 

Rights to Five Films 

TORONTO — Granada 

International 

Films. Ltd.. has acquired worldwide distribution, 

for both theatrical and tele- < 

vision showings, of three Canadian-made 

productions, according to I. H. Allen, managing 

director of Granada. These fiLms are 

titled "Ivy League Killers." "Now That 

: 

April Is Here" and "Hired Gun." In addit:on. 

Granada has secured world distribution 

for "Johnny Ringo's Woman" and 

"Gunfight at Tombstone." Hollywoodmade 

outdoor action pictures. 

i 

Granada is affiliated with Astral Films, 

which also is headed by I. H. Allen, both 

of which are headquartered here at 130 

Carlton St. 

A. E. Matthews Dies; 

British Film Actor 

NEW YORK—A. E. Matthews. 90, beloved 

British actor of stage and screen, 

died in his sleep at his home in Bushey 

Heath July 24. Matthews was one of the 

"cameo" stars in Michael Todd's "Around 

the World in 80 Days" and had played 

featured roles in a score of British films, 

some of the most recent being "Man With 

a Million" iUA-1954>, "Tonight's the 

Night" iAA-1954> and "Three Men in a' 

Boat" iRoach-1959>. His first film was 

"Men Are Not Gods." released by UA in 

1937. He played on the Broadway stage in 

many hits, including "Peg O'My Heart," 

"Bulldog Drummond." "The Last of Mrs. 

Cheyney" and, last, in "Yes, M'Lord" in 

1950. 

10 BOXOFFICE August 1, 1960

, Prance; 

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; executive 

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well 

: plans 

'. 

European 

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and 

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of 

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. Using 

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producing 

I 

. saw 

, 

Rosenfield 

i 

Marion 

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PARIS 

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manager, 

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series 

i 

10 Million Bowling Outlay 

By Phil Smifh Circuit 

BOSTON—The Phil Smith organization, 

already operating one of the 

country's top drive-in theatre circuits. 

is entering the bowling field on a 

multimillion dollar scale as part of a 

diversification program. 

General Drive-In Corp., which Smith 

heads, announced this week it will 

spend an estimated $10,000,000 to build 

15 bowling centers in New England to 

become the largest bowling chain in 

that area. The first of the Holiday 

Lanes, as the centers will be known, 

to be opened this month at Medford. 

is 

Mass., a 40-lane project. The lanes 

are part of a shopping center which 

also will include a pancake house, children's 

nursery, meeting hall, lockers, 

and parking space for 500 cars. The 

center was designed by William Riseman 

Associates. 

Two other centers with a combined 

capacity of 64 lanes, at 'Westerly Park, 

R. I., and 'West Roxbury, Mass., will 

be opened in November. Other centers 

will be built in New Hampshire, 'Vermont, 

and Maine. 

The Smith organization operates 

approximately 39 drive-in and indoor 

theatres in Connecticut, Florida, Illinois, 

Indiana, Iowa, Maryland, Massachusetts, 

Michigan, Missouri, New 

Hampshire, Nebraska, New Jersey, 

New York, Ohio, Pennsylvania, and 

Wisconsin. 

Rosenfield Tells London 

Of Plans for 'Navarone' 

LONDON—Appearing in his new post as 

in charge of international as 

as domestic publicity operations for 

Columbia, Jonas Rosenfield jr. outlined 

for "The Guns of Navarone" before 

publicity representatives at the 

Shepperton studios July 22. 

The group visited the sets of the picture 

met the stars. They also were guests 

Carl Foreman, writer-producer of the 

picture, at a studio luncheon. Among those 

present were Jack Wiener, continental 

publicity director; Emil Buyse, director in 

Helmut Gattinger, for Geimany 

Austria; Manfredo 'Verdini, Italy; Syd 

Merkin, supervisor of overseas production 

pubhcity; Alan Tucker, director in Great 

Britain; Pat Williamson, British advermanager; 

Irving Rubine, vice-presiof 

Open Road Films, the Foreman 

company, and J. Lee Thompson, 

director of "The Guns of Navarone." They 

a two-hour film show that included 

"Navarone" footage. 

was scheduled to hold meetings 

1 

in Paris and Rome before returning 

^ to New York. 

Jordan Quits U-I 

— Marion Jordan, Continental 

supervisor for Universal - International 

since February 1958, has resigned his post 

return to the United States to enter 

business for himself, according to Americo 

vice-president and general foreign 

now in Europe conducting a 

of sales meetings. Jordan joined U-I 

in 1951. 

An End Comes to a Theatre Dynasty, 

But Progressive Group Takes Over 

By ROBERT P. KLINGENSMITH 

PITTSBURGH—Once a circuit of 40 

theatres, the years have taken their toll: 

the past decade especially has seen most 

of the movie houses under the banner of 

the world's oldest exhibition firm disappear, 

and now only two units are in the 

fold of Harris Amusements. The onceglittering 

empire crumbled with Associated 

Theatres assuming ownership of four 

city houses including the first-run downtown 

John P. Harris Theatre. In agreement 

for several months, the transfer 

signing was done by George Eby, treasui'er, 

and James G. Balmer, secretary, 

representing John H. Harris, president, 

who has been the producer of "Ice Capades" 

for a score of years. Ernest Stem, 

Associated prexy, and his cousin George 

Stern, secretary, represented the purchasing 

firm, terms of which were not disclosed. 

OWNED BY HARVARD 

The John P. Harris Theatre real estate 

is owned by Harvard University, but the 

Stern family organization took over ownership 

of the neighborhood theatres, the 

Liberty in East Liberty; South HiUs in 

Dorrhont, and the Denis in Mt. Lebanon. 

The Harris office building on Bigelow 

Bo.ulevard, Oakland, was not included in 

the transaction. 

Associated operates four other indoor 

theatres here and 11 district drive-in theatres; 

the Harris houses acquired now 

totaling eight indoor theatres lor the 

Stern group which operates from its own 

office building, 72 Van Braam St. on Filmrow. 

This city's oldest theatre still in operation, 

the John P. Harris, recently passed 

through another ownership under which 

Associated acquired "The Alvin House." 

Charles L. Davis, Chicago showman who 

dubbed himself Alvin Joslyn, built this 

theatre, which he named the Alvin, 70 

years ago. Except for floods and regular 

closings after legitimate theatrical seasons, 

the house has been in continuous 

operation, being rebuilt some years ago 

under the Harris Amusements operation 

banner. Behind the deal which tui'ned 

over this downtown theatre and three 

neighborhood theatres to the Associated 

circuit, lay 70 years of triumph and failure, 

of glory and gloom, and the tragic, 

slow, creeping paralysis of the "living 

drama." 

A GLITTERING PREMIERE 

Probably the most glittering event of 

the Mauve Decade in this city was the 

inauguration of the resplendent new Alvin 

Theatre on the night of Sept. 21, 1891. In 

later years evil days befell Joslyn and he 

lost his theatre and died soon after. The 

Alvin passed through various ownerships, 

including that of B. F. Keith, whose son, 

Paul, willed the property to Harvard. 

Harris Amusements later leased the 

theatre and for many years presented road 

shows, vaudeville and stock company productions, 

turning to sound and talking 

pictures as fewer legitimate shows became 

available in a city having two "live" 

theatres, the other being the original and 

"perfect playhouse," the Nixon, which 

folded a decade ago and was demolished 

to make way for the Alcoa Building. 

The John P. Harris operated for many 

years as a first-run downtown theatre and 

was the pride of Hairis Amusements, 

world's oldest moving picture exhibiting 

firm, which is now close to being out of 

business, with theatre units remaining 

only at Huntingdon and St. Mary, Pa. 

The theatre name, John P. HaiTis, is 

being retained under the Associated banner: 

the name itself, of course, honors the 

memory of the co-founder of the first 

Nickelodeon here on Smithfield street 55 

years ago. Associated executives had 

sought a downtown outlet for several 

years and the John P. Harris, with three 

neighborhood theatres, was transferred to 

its management and books June 10. 

Ernest Stern, Associated president, has 

retained Tony Coutsoumbis as manager 

of the downtown Harris Theatre, and also 

placed under the Associated banner are 

former Hams Amusement managers: Les 

Bowser, veteran, at the Liberty; Sam De- 

Fazio, South Hills, and John P. Harris, 

nephew of John H. Harris, Denis. The new 

setup technically is: Stern Theatres Inc., 

operating the John P. Harris Theatre; 

Liberty Theatre Inc., operating the East 

Liberty house; Denis Theatre Inc., operating 

the Mt. Lebanon theatre, and Dormont 

Theatre Inc., operating the South Hills. 

"No film 

ever dared 

touch 

theme 

before!" 

Jimmy Starr 

LA. HERALD EXPRESS 

BOXOFFICE :: August 1. 1960 11

JiJt^ A ^M^^ Sold in 5 Separate 

^Ô J%Crw9 Parcels or as a Uni^ 

(1) Deluxe Drive-ln Theatre and Kiddieland, (2) 18-Hole Golf Course, 

(3) 10,400-Seat Racing or RoJeo Stadium, (4) Huge Swimming Pool. ..Skating 

Rink.. .Dance Pavilion. ..Dining-Dancing Room, (5) 106 Acres for Development. 

Here's a priceless opportunity for individuals, syndicates, clubs, associations to acquire 

all or parts of one of the Midwest's top recreation spots. Built and offered for sale by 

Georpe E. Bennett, leading national construction contractor and business executive. 

ijlJe6Aid6^ RECREATION CENTEI 

at 91 St. and Kansas Highway 5/ Wyandotte County/ Kansas 

(12 miles West of Kansas City) 

Over 1,200,000 amusement-hungry people are in easy driving range of Lakeside. 

Thousands of them pack it each weekend ; super-crowds on auto racing or 

rodeo days. 

Here are the Separate Units: 

1. Drive-ln Theatre 

Nearly l.lOO-car lapaiity, with GO.xllO Cinema.stope 

.screeii. newest projection equipment, 

"moonlight" lighting, two 4-lane bo.x office.s 

with all automatic ticket, coin and car counter.-*, 

double-line snack bar, plu.s 3- acre kiddieland 

with pony ride.s, miniature train, miniature 

golf, ferris wheel, carousel, soft drink and 

snack concession area. 

2. Golf Club 

IX holes. 7.200 y.irds, par 72--laid out by one 

'f America's leading golf architects. Watered 

"ens. Fairways can lie delivered in perfect 

iition. riubhou.se, dining area, all elements 

i] for high-popularity, public-fee course 

. . ; ivate 

club. 

3. 121- Acre Recreation Lake & Clul 

90-acre lake: giant ItiO'xSO' swininiin^' [inol 

lOO'xOO' skating rink: dining room with seal 

ing for .'iOO. dance pavilion for 1.200: jiii ni 

ground with concessions, office building an 

)eautiful manor-type home. 

Auto Race Track 

10,100 seat coniielc stadium; '[; and 'i mil 

tracks with full facilities from pits to cashier' 

cages, completely equipped concession stand t' 

complete fence enclosure. 

5. lOfi acres, presently used as farm land 

Available for development as residential rea 

estate or for expansion of other amusemen 

facilities.

pi^^^-^JJriitjrftuiJtiotv 

Drive-In Theatre 

Miniature Golf Course 

Kiddieland 

Dining Pavilion 

Skating Rink 

Swimming Pool 

Dance Pavilion 

Golf Clubhouse 

Picnic Area 

Race Track-Stadium 

^his is LisJîiJk^ 

The aerial photograph and ground plan above can give only 

ja bare idea of the convenience and efficient layout of this 

iwonderful "entertainment plant." Lakeside Recreation Center's 

'proximity to 300-acre Wyandotte County Lake (across road, 

'top left) puts it right in the line of travel of thousands of 

I^Vyandotte Lake visitors every weekend, and often on week- 

|days, too. Surveys show that, even with minimum publicity, 

i;lose to 50^ of Wyandotte Lake visitors come across to one 

or another of the Lakeside attractions. Word-of-mouth adveri:ising 

has stimulated still further traffic for Lakeside; with 

ji reasonable publicity effort, every one of the five amusement 

Jnits at Lakeside could be a real giant crowd-puller. Lakeside 

[S thoroughly profitable now — yet the surface hasn't even 

Jeen scratched. Look into this — it may be the giant oppor- 

:unity you've looked for. 

TOTAL REPLACEMENT VALUE 

$3,500,000 

All to be sold at Auction 

Monday, August 15, 1960 

at 10:00 A.M. (CST) 

On Premises 

Here's something everyone in 

the entertainment business should investigate! 

for Full Description, 

Illustrated Brochure, 

Directions to Site and 

Terms of Sale 

Address: 

Shopen Realty Auction Co. 

Scarritt Arcade BIdg. 

Kansas City 6, Missouri 

or George E. Bennett, Owner 

3300 North 91 Street 

Kansas City, Kansas

I 

Spooks 

• 

A Report From Germany 

IQk Drivelll SeSSlOIl 

German Film Production Is Booming; To Be Held in Drive-In 

Cite a Failure to Promote in U. S. 

Thin is the first o) several articles by 

Frank Leyendecker. Boxoffice staff member, 

reporting visits to film centers on the 

continent and in Englajid. 

By FRANK LEYENDECKER 

BERLIN—Although German film-making 

is booming, with 110 features produced 

in that country in 1959. 49 of these 

in color, the German industry has failed 

to do a job in promoting its product in 

the U. S.. as do the French and Italians. 

according to Munio Podhoraer. head of 

the Casino Film Exchange in New York, 

who resigned as representative of the 

German film industry as of July 1 during 

the t«nth annual Film Festival in Berlin. 

Podhorzer had been officially appointed 

representative of the Export Union of 

German Films in 1957. 

LACK PITBLICITY IN U.S. 

Podhorzer. who has attended the Berlin 

Film Festival for the past several years, is 

disappointed at the German film indust:-y's 

lack of foresight in allocating funds 

for publicizing German pictures and players 

to make them familiar to U. S. audiences. 

This job should not be the work 

of one man but requires funds and per- 

.sonnel doing a full-time job. he said. 

With business in Germany going down 

slightly, the German films must depend 

on the "most important U. S. market." 

Podhorzer said. He mentioned that Nadja 

Tiller, who has recently scored an art 

house hit in the U. S. in the title role of 

"Rosemary." .should have been publicized 

beforehand so that American moviegoers 

would be familiar with her through magazine 

photos and stories. Other German 

players, such as Horst Buchholz and 

Hardy Kioiger. have only recently become 

known in America after their pictures 

played there. In the silent days, such 

players as Marlene Dietrich. Emil Jannings 

and Pola Negri were widely publicized 

before their pictures played American 

theatres. Podhorzer pointed out. 

Podhorzer. who has been identified with 

the exhibition of German films in the 

U. S. .since 1934. will continue to export 

Gei-man language films for Casino Film 

Exchange, which distributes them to theatres 

in 20 key cities playing German programs 

either on a full-time or limited 

weekend policy. Podhorzer will bring back 

from 30 to 40 new German -language films 

for the U. S. on his return to New York 

late in July, he said. 

VISITS BAVARIA FILMKUNST 

After attending the Berlin Film Festival. 

Boxoffice traveled to Munich, the German 

film-producing center, where a visit 

to Bavaria Filmkunst. reported to be the 

largest picture studio in Europe, showed 

several filmmakers interested in the latest 

Issue of Boxoffice. 

The cliiif picture in production at Bavaria 

Studios was Kurt Hoffman's socalled 

"gruesical." "Ghosts in the Castle" 

in Schlo.ss^. with Lilo

*?ôU^(iUiMd ^cfmt 

By 

IVAN SPEAR 

/7 Pictures to Get Going in August, 

Six More Than in Same Month in '59 

While the beginning of summer has resulted 

in a definite production slump, 

there is a great deal of optimism to be 

seen in the listing of feature films set to 

go before the cameras during the remaining 

days of August. Coupled with three 

films that were started during the last 

part of July, but not reported in previous 

round-ups, the total of pictures that are 

expected to be shooting this month is a 

rousing 17, significant in that the figure 

is six ahead—almost a third more—than 

the 11 total of a year ago. 

ALLIED ARTISTS 

"The Big Banki-oU." Carrying over from 

last month's list, this Samuel Bischoff 

production details the story of New York 

gambling czar Arnold Rothstein. David 

Diamond coproduces the stoi-y which is 

taken from Leo Katcher's best-selling 

book. 

"The Supreme Executioner." Making 

Samuel Bischoff one of the film colony's 

busiest producers, this story of the currently 

newsworthy Adolph Eichmann case 

is also to be made by Bischoff and David 

Diamond. 

AMERICAN INT'L 

PICTURES 

"Reptilicus." Sidney Pink Productions 

are shooting this adventure spectacle in 

color in Copenhagen. So far Bodil Miller, 

a Danish actor, is cast in a top role. The 

story concerns adventure and danger in a 

science-fiction setting involving giant reptiles 

that once roamed the earth. 

DISNEY 

"Petticoats and Blue Jeans." Returning 

to the studio where she gained immense 

fame as the title figure in "Pollyanna," 

Hayley Mills now plays a dual role in this 

film, appearing as two children who help 

their separated parents get back together. 

Disney himself produces, with David Swift 

directing from his own screenplay. Brian 

Keith, Maureen O'Hara and Una Merkel 

fill important roles. 

INDEPENDENT 

"Atlas." The Filmgroup's first milliondollar 

spectacle will go before the cameras 

this month in Athens, Greece, company 

president Roger Corman producing and 

directing. Michael Forrest has been signed 

to play the title role of the mythical titan 

who was punished by having the weight of 

the world placed on his shoulders. Filming 

will be in color and widescreen, using 

the Acropolis and Parthenon of ancient 

Greece, as well as Greek army soldiers. 

"Blonde From Buenos Aires." When actress 

Mamie Van Doren agreed to star, the 

title of this film changed to Blonde from 

Redhead. She also got Jean Pierre Aumont 

as co-star and filming began on June 21 

in Argentina. The Continental Films production 

involves an intrigue setting in 

Latin America in which the title figure 

goes through romantic and dangerous escapades. 

"The World's Greatest Sinner." Frenzy 

Productions has aimed this film for shooting 

in Vancouver, Canada. Producer-director 

Timothy Carey stars. 

TWENTIETH CENTURY-FOX 

"Flaming Lance." To be made in Cinemascope 

and DeLuxe Color, this David 

Weisbart production stars Elvis Presley. 

Don Siegel directs. 

"Misty." Based on the famed children's 

story "Misty of Chincoteague," Robert 

Radnitz plans to make this picture in a 

family appeal design similar to his "A 

Dog of Flanders." To wit, he again has 

David Ladd as star. It will be made In 

Cinemascope and Deluxe Color, with 

James Clark directing. The story is that 

of a young horse, one of many left on 

Chincoteague Island off the coast of Virginia 

by the Spanish galleons many years 

ago. 

"Sanctuary." One of the most famous 

of William Faulkner's stories, this is actually 

the forerunner of "Requiem for a 

Nun," which the studio made earlier this 

year. It is set in the deep south and concerns 

a woman who seeks sanctuary as a 

nun to escape from emotional problems. A 

Darryl F. Zanuck production, Lee Remick 

and Odetta have so far been cast, while 

Tony Richardson is to direct. 

"The Schnook." Another holdover from 

last month's list, this film stars the comedy 

team of Noonan and Marshall. It's 

about a guy who never finishes what he 

starts, though in the film he finally gets 

on the right track when he writes a song 

and finally finishes it, proving himself 

capable of following through after all. 

Jack Leewood produces and Charles Barton 

directs. 

"Wizard of Baghdad." First of Sam 

Katzman's slate at 20th-Fox, this film is 

aimed as a giant spectacle in Cinemascope 

and color that will again create mythical 

splendors on the screen. 

UNITED ARTISTS 

"The Hoodlum Priest." As the first project 

of their newly formed Murray-Wood 

Production company, actor Don Murray 

and Walter Wood, who coproduces with 

him, are making this film based on the 

time stoiT of Father Dismas Clark, the 

priest who founded a mission for ex-convicts. 

Murray stars with Cindy Wood and 

Irvin Kershner directs. 

"Something Wild." Prometheus Productions, 

independent unit formed by Carroll 

Baker and Jack Garfein, inaugurates its 

slate with this film, the story of a young 

girl from the back country who goes to 

the big city and goes wild. George Justin 

produces and Garfein directs. 

"West Side Story." Along with the other 

two UA entries this month, this one is a 

holdover from the previous list. It is based 

on the popular Leonard Bernstein musical 

and tells a modern Romeo and Juliet 

story, the setting on the West side of New 

York, with the clash between the Puerto 

Rican and white racial elements. Robert 

Wise produces and codirects with Jerome 

Robbins. The cast is headed by Richard 

Beymer, Russ Tamblyn and Rita Moreno. 

Filming will be in Eastman Color and 

70mm. with the Mirisch Co. and Seven 

Arts filming for UA release. 

UNIVERSAL-INTERNATIONAL 

"The Secret Ways." One of Richard 

Widmark's Heath Productions projects, 

Widmark stars with Sonja Ziemann in this 

story taken from British novelist Alistair 

McLean. It concerns an American adventurer 

after World War n who stays on in 

Europe and becomes an intrigue spy for 

hire, going behind the Iron curtain. Phil 

Karlson directs. 

"The Sixth Man." Producer Sy Bartlett 

and director Delbert Mann have cast Tony 

Curtis as Ira Hayes in this story of the 

Indian boy who was one of the six who 

raised the flag on Iwo Jima. Hayes' story 

is the sad tale of how he couldn't cope 

with his position as a hero and died a 

broken man. William Bradford Hule's 

"The Hero of Iwo Jima" is the basis of 

Stewart Stern's screenplay. 

"It's like 

a Kinsey 

Report 

on the 

campus!" 

Wa/ter Winchell 1 

BOXOFFICE August 1, 1960 15

U.K. 

Eastman 

and 

. 

. 

A(mctM> ê^tant 

By ANTHONY GRUNER 

Plnewood, he found himself buying stories 

from literary agents who had marketed 

his own early stories from across the 

world. "Visa to Canton" was made by 

Hammer Films for world release by Columbia. 

THE RANK Organization set a new 

standard In promoting a film last 

week for the world premiere of the Pinewood 

Production. "Make Mine Mink," at 

Birmingham, and took along to this large 

midland city the stars of the film and the 

trade and national press to witness the 

presentation. The film is an extremely 

funny comedy, produced by Hugh Stewart, 

directed by Robert Asher. and starring 

Terry Thomas. Athene Seyler, Hattle 

Jacques and Billie Whitelaw. It deals with 

a group of lodgers in a London Kensington 

guest-house, who steal miiik for charity. 

Thomas, in particular, as a retired army 

major who plans each robbery like a militai-y 

campaign, gives a magnificent performance 

and will add further lustre to 

his name as an outstanding screen comedian. 

Like "The Man in the Cocked Hat," 

"Make Mine Mink" is a British comedy 

that should find considerable appeal to the 

audience who enjoyed "I'm All Right, 

Jack." and Thomas' "The Man." At Birmingham 

there were huge crowds waiting to 

see the stars and. although the premiere 

was held on a Sunday night, practically 

every notable civic dignitary from the 

Lord Mayor downwards turned up for the 

premiere, which was covered by television, 

as well as the local press. Photographers 

were In abundance, and the entire show 

evinced greater enthusiasm than any four 

London premieres. The organization of the 

Rank group was impeccable, both from 

the point of view of providing creature 

comforts to the stars and press who were 

attending the event, as well as the stage 

presentation and personal appearance of 

the cast of "Make Mine Mink." 

The whole concept was an idea of Fred 

Thomas, managing director of Rank Film 

Distributors, and undoubtedly will be followed 

by other companies who have become 

dissatisfied with the limited and 

somewhat monotonous "gala premieres" 

held so frequently in London's west end. 

Associated British Pathe. in fact, did the 

same thing with their new film "Sands of 

the Desert," starring Charles Drake, by 

premiering the picture in Blackpool. Judging 

by the handouts and stills, sent in 

from the company, this event was equally 

successful. 

First in the field with a film about aircraft 

"incidents" over Red territory Is 

from Britain's Hammer Films. Their newespionage 

thriller. "Visa to Canton." directed 

by Michael Carreras at Bray Studios, 

concerns the downing by MiG fighters 

of a western plane over Red China. 

The film, starring Richard Basehart. 

Athene Seyler. and Lisa Gastoni. and 

made in color was written by scriptwriter 

Gordon Wellesley before the recent socalled 

"violations of air-space." "Call it 

prophetic if you like." says Wellesley. 

"But the fact is I wrote the original story 

and screenplay of 'Visa to Canton' about 

four months before international plane incidents 

became headline news." 

In Wellesley's story the plane concerned 

is brought down by two MiGs while it is on 

a flight from Bangkok to FoiTnosa. "There 

is. of course, no direct connection with the 

U-2 affair." he says. "But the story of the 

plane's disappearance does recall the myste»-y 

surrounding that of the RB-47 in the 

Barents Sea. In our film, the plane finds 

itself 'decoyed' off course 90 miles inside 

Chinese territory. There it is set on by 

MiGs. It crashes in a river estuary. The 

Russians have claimed that the RB-47 was 

flying inside their territorial waters. The 

Americans have denied this and say that 

if it was inside Russian territorial waters 

it could well have been 'decoyed' there, 

like the plane in our film, and shot down. 

Another similarity: the RB-47 crashed 

into water. So does the machine in the 

film." 

Wellesley knows the Far East well. He 

lived in Malaya for 12 years before he became 

interested in films. Later he returned 

to writing and his earliest stories, 

written during periods of solitary jungle 

life, found a ready market in Britain and 

America. One was bought by Hollywood 

and filmed as "Shanghai Incident." 

Wellesley sold his mining interests and 

moved to Hollywood where for three years 

he wrote screenplays. He then returned to 

England where, as scenario editor at Ealing 

Studios and later as executive head of 

writing for the Rank Organization at 

The new young team of comedy filmmakers. 

Darcy Conyers and Brian Rix. are 

now in production at Shepperton Studios 

with another in their "The Night We 

." 

. 

series entitled "The Night We Sprang a 

Leak." The film is being produced under 

the Rix -Conyers production banner and 

follows immediately after completion of 

the second in the series. "The Night We 

Got the Bird," which will be ready for release 

through British Lion in September. 

Brian Rix stars In "The Night We Sprang 

a Leak" and the cast of comedy actors includes 

Naunton Wayne, Leo Franklyn, 

Charles Hcslop and John Slater. The story 

concerns Lord Whitebait and his endeavors 

to keep the bailiffs out of his ancestral 

home. When he fails to interest the public 

in tours of Whitebait Manor he turns, in 

desperation, to "crime"—aided and abetted 

by his ever-faithful manservant. 

Darcy Conyers is directing "The Night 

" 

We Sprang a Leak John Chapman 

wrote the screenplay. This prolific 

young production company already plans 

a further two in "The Night We 

." 

. 

series— "The Night We Lost the Army." to 

be made early next year, followed by "The 

Night We Had a Baby." and a film version 

of the record-breaking — Whitehall comedy 

starring Brian Rix "Simple Spymen," 

due to go into production early in December. 

"The Night We Sprang a Leak" 

is for release by British Lion and Lion 

International. 

Because of the Increase in the volume 

of business overeeas. plus a larger line of 

British product. Nat Cohen and Stuart 

Levy announce that the export department 

of Anglo Amalgamated is being considerably 

enlarged. A new department, 

under the supervision of Edward Jarratt. 

has been set up to handle all aspects of 

overseas publicity—the supply of material 

specially designed for the publicity needs 

of various foreign territories: studio and 

press stories specially angled for overseas: 

a complete foreign stills service, etc. Jarratt 

will work in close liaison with Ronald 

Shinn, Anglo's director of publicity and 

advertising, and John Troke. director of 

press and public relations. The overseas 

and home publicity sections will cooperate 

completely on publicity and advovtising. 

Philip Jacobs, the company's export 

manager, has also created a completely 

new shipping department. He states that 

the new set-up will enable Anglo to maintain 

their second-to-none service despite 

the big upsurge in the demand for their 

product overseas. Among the new features 

on which these departments are already 

working at top pressure are "The Concrete 

Jungle," 

I title. "The Crlmlnal">: 

"Konga." i Color> and the 

new Peter Rogers comedy. "Watch Your 

Stern." and "Please Turn Over," one of 

Anglo's most successful British comedies 

in overseas markets. 

There is also a marked increase in demand 

from overseas markets for Anglo's 

one-hour productions, such as "The Professionals." 

"Breakout." etc., and the new 

Edgar Wallace thriller series. 

16 BOXOFFICE August 1, 1960

CALENDARSEEVENTS 

AUGUST

BOXOFFICE 

BAROMETER 

This chart records the performance of current attractions in the opening week of their tint runs in 

the 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new runs 

are reported, ratings are added and averages revised. Computation is in terms of percentage in 

relation to normal grosses as determined by the theatre monogers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

.Ap.irlmfiit, The aiAi

I 

ices 

' 

fifth 

I 

Perlmutter Theatres 

Trustee Appointed 

ALBANY—A. Michael Hippick, Albany 

attorney, was appointed trustee for Perlmutter 

Theatres July 26 by John J. Ryan, 

official referee in bankruptcy, following a 

half-hour examination on the stand of 

Jules Perlmutter by John R. Titus, Albany 

attorney representing 20th Century-Fox. 

Titus questioned Perlmutter about his 

former leased operations of the Lake 

Theatre and Fort George Drive-In, Lake 

George; the Park Theatre, Cobleskill. and 

the Cobleskill Drive-In at Richmondville; 

the Star-Lit Drive-In, Watertown, and his 

present connection with Acme Theatres. 

On the day preceding Hippick 's appointment 

as trustee. Perlmutter filed in U.S. 

District Court at Utica a bankruptcy petition 

showing liabilities of $209,300.80 and 

exempt household assets of $500. Fox, 

which took a judgment for $5,300, is one 

of eight distributor creditors, with claims 

amounting to $15,600. Other film industry 

firms are owed $38,000. 

Also appearing at the July 26 hearing in 

Ryan's court were attorneys representing 

other creditors with claims totaling 

$89,000. However, Titus did nearly all the 

questioning. Assemblyman Harvey M. 

Lifset, attorney for Perlmutter, also was 

present at the hearing. 

Acme Theatres, formed last February, 

with Samuel E. Rosenblatt, a former 

Variety chief barker, as principal officer 

and signer of checks, assumed the operation 

of the Lake, St. George and Park 

operations. It also conducts the Cobleskill 

Drive-In, Rosenblatt having assumed control 

there after a foreclosure. 

Perlmutter, who held a one-third interest 

in the Star-Lit (now owned by Sylvan 

Leffi, relinquished his share when that 

drive-in was sold to satisfy the estate of 

James Myers, who had made Perlmutter 

a loan of $5,000. 

Trans-Lux 85th Street 

Switches to First-Run 

NEW YORK—The Trans-Lux 85th 

Street Theatre became New York's newest 

first run art house July 27 when "Portrait 

in Black," Universal-International picture 

staiTing Lana Turner, opened there dayand-date 

with the RKO Palace Theatre in 

Times Square, according to Richard B. 

Brandt, president, and Thomas E. Rodgers 

of Trans-Lux Theatres. The theatre is currently 

being remodeled and re-styled at a 

cost of $100,000. 

The remodeled theatre is the farthest 

north of Manhattan's 14 first-run houses, 

two of which are operated by Tians-Lux, 

the 52nd Street and the Normandie, as 

first runs. The fourth Trans-Lux theatre, 

at Broadway and 47th Street, will continue 

its newsreel policy. 

High Speed Sessions Aided 

NE'W YORK—The Society of Motion 

Picture and Television Engineers has received 

a grant from the U. S. ai-med servto 

be applied to the conduct of the 

international congress on high speed 

photography, to open October 16 at the 

Sheraton Park Hotel in 'Washington, D.C. 

Easement of 

Is on N. J. 

KIAMESHA LAKE, N. J.—A break in 

the long-standing stalemate over early 

availability of product to New Jersey theatres, 

principally in the northern area, was 

foreseen here Tuesday, July 26, at the 

annual convention of Allied Theatre Owners 

of New Jersey. Long-term clearance 

demanded by Broadway first runs has 

been creating a bitter feud between the 

Jersey exhibitors and the distributors for 

many years and there have been threats 

of court action if the situation did not 

improve. 

Edwin Rome, Philadelphia attorney, 

who had been retained by the New Jersey 

unit to delve into the problem, reported 

to the convention by telephone that he 

had confered with distribution chiefs in 

New York and that at least a partial solution 

was on the horizon. He will meet 

with distributors again on August 8 when 

details may be revealed. 

In a check on the New Jersey clearance 

situation made two weeks ago it was 

learned that the status actually had not 

improved and, in some instances, had become 

worse. The Jersey setup has been 

considered an interesting one because a 

solution might set the pattern for similar 

situations in other parts of the country). 

Nevertheless, it is now reported that five 

distributors have agreed to make some 

concessions in their contracts which now 

require a long waiting period between New 

York first-run engagements and openings 

Clearance 

Horizon 

in New Jei'sey towns which. Allied members 

have contended, are not in competition 

with Broadway theatres. 

At the convention, Sidney Stern of 

Elizabeth was reelected president at its 

annual meeting here. His reelection had 

been predicted although he had expressed 

a desii'e to be relieved of the responsibilities 

of the post. 

Howard Herman of Hawthorn was elected 

vice-president for northern New Jersey, 

John Harwin vice-president for southern 

New Jersey, Richard Turteltaub of Newark, 

secretai-y; A. Louis Martin of Paterson, 

treasurer, and Irving Dollinger, board 

chairman and national delegate. Harwin 

succeeds Herbert Lubin. 

Staunch support was voiced by resolution 

of the American Congress of Exhibitors 

and especially its production plans. 

Another resolution asked ACE to resume 

talks with major company presidents on 

mutual problems. The end of Motion Picture 

Ass'n of America sponsorship of 

Academy Awards telecasts and the sale of 

post-1948 films to television were criticized. 

Support of the American Congress of 

Exhibitors and its production plans were 

endorsed by Jersey exhibitors on the 

closing day of the convention. The unit 

recommended that ACE continue its discussions 

with company presidents in regard 

to trade practices. 

A banquet 'Wednesday night (27) was 

the final activity of the convention. 

Horling Accuses Pay TV Proponents 

Of Trying to Stampede Opponents 

NE'W YORK—Proponents of pay T'V are 

trying to stampede their opponents by 

planting reports that the major television 

networks have changed their stand and 

now look with favor on the medium, in 

the opinion of Philip F. Harling, chaii'man 

of the Joint Committee Against Pay TV. 

Harling said here on July 27 that published 

reports to that effect were unfounded 

and untrue and that he had 

checked with networks and had obtained 

flat denials. Each network, he said, stood 

by its recorded statement at hearings before 

the Federal Communications Commission 

and congressional committees that 

it was opposed to broadcast pay TV as 

being contrary to the public interest and 

unable to provide any service that networks 

did not now give free to the public. 

Harling also was critical of the request 

by Zenith-RKO General interests for the 

FCC to sit "en banc" (as a body) on its 

application for a pay TV permit in Hartford, 

Conn., instead of assigning the application 

to an examiner for a hearing. 

"A hearing would give us the opportunity 

to ask the kind of questions which 

would get to the heart of the whole pay 

TV matter," Harling said. "It would be the 

first time that any pay TV proponent was 

required to answer under oath certain 

questions which we have been trying to 

get an answer to for years. An en banc 

session would preclude questioning. Open 

hearings with questioning, I am sure, is 

what the Zenith-RKO General interests 

are trying to avoid." 

Harling said that only by requiring the 

pay TV proponents to testify imder oath 

would the opponents ever find out how 

vague and indefinite their programming 

really was. Such an admission, he said, 

would finally permit the public to properly 

assess all the grandiose claims the pay 

TV people had been making about first 

nin films, major sporting events, concerts, 

ballets and the like. 

Union Backs Anti-Pay TV Drive 

"new YORK — Another 

projectionist 

union has contributed to the Joint Committee 

Against Pay-TV of which Philip F. 

Harling is chairman. A check has been 

received from Local 611, Motion Pictm-e 

Operators Union, lATSE, of Watsonville, 

Calif. The committee seeks congressional 

action to ban pay TV by cable as well as 

over the air. 

UA's "Something Wild" is based on Alex 

Karmel's novel, "Mary Ann." 

BOXOFFICE August 1, 1960 E-1

— 

— 

— 

— 

— 

1 27 

25 

on 

26 1 

. 

Vsycho/ Other Holdovers on B'way 

Continue Big Despite Fine Weather 

NEW YORK—With no new pictures in 

the Times Square area and ideal summer 

weather for the July 23-24 weekend, business 

was slightly off in the majority of 

Broadway theatres although several of the 

top holdovers continued to do smash 

business, particularly "Psycho." which 

again had long waiting lines outside the 

DeMille on Broadway and the east side 

Baronet both afternoons and evenings of 

its sixth week. Also very strong was "Fi-om 

the Terrace." in its second week at both 

the Paramount on Broadway and the east 

side Murray Hill, and "The Apartment." in 

its sixth week at both the Astor on Broadway 

and the east side Plaza. 

Also holding up well were: "The Lost 

World." in its second week at the Warner 

Theatre: "Strangers When We Meet." in 

its third week at the Criterion, and "Elmer 

Gantry." in its third week at the Capitol, 

as well as the two two-a-day pictures. 

"Ben-Hur." in its 36th week at Loews 

State, and "Can-Can." in its 18th week at 

the Rivoli. "Bells Are Ringing" also continued 

big in its fifth week at the Radio 

City Music Hall, where it will continue into 

August. The pictures w-hich were down 

were: "Murder. Inc." in its fourth week at 

the Victoria: and "Ice Palace." in its fourth 

mild week at the RKO Palace, where it was 

succeeded by "Portrait in Black" Wednesday 

'271. 

The one new picture at the small 

Normandie. "The Idiot." had a fine opening 

week. Other art house pictures which 

continued strong included: "I'm All Right. 

Jack." in its 13th week at the Guild: "The 

Trials of Oscar Wilde," in its fourth week 

at the Paris: "The Man in the Cocked 

Hat." in its sixth week at the Little Carnegie, 

and "School for Scoundrels." in its 

second week at the Sutton—all of these 

being British films. 

(Average Is 100) 

Astor—The Aportmenf (UA), 6th wk 165 

Boronct— Psycho 'Para), 6th wk 200 

Beekmon The Subterraneans (MGM), 3rd wk....ll5 

Copitol— Elmer Gantry (UA), 3rd wk 145 

Criterion— Strongers When We Meet (Col), 

3rd wk 175 

DeMille— Psycho (Poro), 6th wk 200 

7^^ 

HERE'S YOUR CHANCE 

(e get in the < 

BIG MONEY 

Vs a screen game, 

HOLLYWOOD tokes top 

honors. As a box-office atfroclion, 

it is without equal. It hat 

been a favorite with theatre goers for 

over 15 years. Write today for complete details. 

Be sure to give seating or ear capocity. 

HOLLYWOOD AMUSEMENT CO. ., 

3750 Ooklon St. * Skokic, Illinois 

Fine Arts— Hiroshima, Mon Amour (Zenith), 

lOth wk 160 

Forum— Battle in Outer Space (Col), 3rd wk 110 

Fifth Avenue— Dreams (Jonus), 8th wk 110 

55th Street—The Three-Penny Opero (Brondon), 

4th wk 125 

Guild— I'm All Right, Jack iCol). 13th wk 140 

Little Carnegie—The Man in a Cocked Hot 

(Show Corp), 6th wk 1 30 

Loews Stote—Ben-Hur (MGM), 36tti wk. of 

two-o-doy 200 

Murray Hill— From the Terrace (20th-Fox), 

2nd wk ISO 

Normandie—The Idiot (20th-Fox) 1 40 

Polace— Ice Palace (WB), 4th wk 110 

Paramount— From the Terrace (20th-Fox), 

2nd wk 180 

Poris—The Trials of Oscor Wilde (Warwick), 

4th wk 135 

Plozo—The Aportment (UA). 6th wk 175 

I 65 

Radio City Music Holl Bells Are Ringing (MGM) 

plus stage show, 5th wk 

Rivoh Can-Con (20th-Fox), I8rh wk of twoo-doy 

195 

68rh Street Oscar Wilde (Four City Ent.), 

5th wk 125 

Sutton—School for Scoundrels (Cont'l), 2nd wk...l60 

Trans-Lux 52nd St.—Switched to first run with 

Portroit in Black (U-l) July 27 

Victoria Murder, Inc. (20th-Fox), 4th wk 125 

Worner—The Lost World (20th-Fax), 2nd wk 150 

New Oiierings Attract 

Buffalo Theatregoers 

BUFFALO— "Hercules Unchained." following 

a terrific advance newspaper exploitation 

and TV and radio satm-ation 

campaign, turned in a big 175 at the 

Paramount this week. "Strangers When 

We Meet" also was strong in the Century, 

which reported a 150. "Bells Are Ringing" 

did very well in Shea's Buffalo. 

Butfolo Bells Are Ringing (MGM) 140 

Center The Lost World (20th-Fox), 2nd wk 90 

Century Strongers When We Meet (Col) 150 

Cinema Express Bongo (Cont'l), 2nd wk 120 

Lofoyette Portrait in Block (U-l), 3rd 95 

wk 

Paramount Hercules Unchained (WB) 175 

Teck—Ben-Hur (MGM), 1 9th wk I 50 

'Psycho' Is Opener 

At Baltimore Aurora 

BALTIMORE — Alfred Hitchcock's 

"Psycho." opening attraction at the remodeled 

Aurora Theatre, was doing big 

business and seemed destined for a long 

run. Most of the other attractions were 

holdovers and boxoffice figures held 

around average, although "PoUyanna" was 

holding nicely and "Portrait in Black" was 

sufficiently strong to stay another week. 

Auroro— Psycho ( Para) 200 

Century— Hercules Unchained (WB) 100 

Charles Nude in o White Cor (Trons-Lux), 

2nd wk 

Cinema Razzia (Kassler). Demonicque (S-R).. 

Five West Rosemary (F-A-W) 

Hippodrome— Pollyonno (BV), 3rd wk 

Little— I'm All Right, Jock (Col), 3rd wk 

Mayfoir—Con-Con (20th-Fox), 9th wk 

New Portroit in Block (U-l), 3rd wk 

Playhouse Carry On, Nurse (Governor), 5th wk 

Stonton— The Aportment (UA), 5th wk 

-Ben-Hu [MGM), 18th .250 

Albert Goldberg Dies 

NEW YORK—A funeral service for Albert 

Goldberg. 71. a receptionist at the 

Columbia Pictures executive offices for 24 

years, was held July 24 at the Hirsch and 

Sons Funeral Parlor in the Bronx. Goldberg 

died July 21. Interment was at Beth 

Israel Memorial Park Ccmetei-y, Woodridge. 

N. J. Goldberg, a popular industry 

figure affectionately known as "Goldie," 

joined Columbia in August 1936. He is 

survived by his wife. Celia; a son, Leonard, 

and a daughter, Mrs. Joseph Herman. 

U-I Opening Day Stunts 

Promote 'Portrait' 

NEW YORK—The first 400 male patrons 

to enter the RKO Palace on the 

opening day of "Portrait in Black," Universal-International 

picture Wednesday 

1 were presented with copies of the 

Bantam paperback edition of the novel 

while the first 200 women patrons received 

a cameo necklace styled in a black motif. 

The picture opened the same day at the 

Trans-Lux 85th Street Theatre, which 

switched to first-run showings for "Portrait." 

During the opening day at the Palace, 

autographed photos of John Saxon were 

distributed to teenage patrons and during 

the lunch hour and the early evening 

hours the Palace lobby was visited by a 

prominent artist, who did sketches of 

lucky "Portrait" patrons. During the noontime 

and evening hours, two fashion models 

conducted a fashion show in the Palace 

lobby in Lana Turner's gowns from the 

film to attract women passersby. 

Dirk Bogarde Is Honored 

By Columbia in N. Y. 

NEW YORK—Columbia Pictures honored 

Dirk Bogarde. British star of the 

forthcoming William Goetz production, 

"Song Without End." at a cocktail reception 

at the Mon Plaisir Tuesday 1 

Among those attending were: Russell 

V. Downing, president of the Radio City 

Music Hall, where "Song Without End" is 

booked for August 11. and representatives 

of the trade, newspapers and all 

press media. Bogarde, who arrived from 

London Monday 1 1 the Flandre for 

his first extended visit to the U. S., is one 

of Britain's top film stars with "The Angel 

Wore Red," MGM picture costarring Ava 

Gardner, and "The Singer Not the Song," 

new Rank picture, completed. Bogarde will 

remain for two weeks to publicize his starring 

role of Franz Liszt in "Song Without 

End." 

Fox Screening Schedule 

Backs Abundance Claim 

NEW YORK—Following its announcement 

of an abundance of forthcoming releases. 

20th Century-Fox announced Thursday 

1 21 1 the screening of a feature each 

day of the week starting Monday (25'. 

They will be held as usual at the home 

office. 

The releases in the order of their showing 

are "The High-Powered Rifle." "The 

39 Steps." "For the Love of Mike." "One 

Foot in Hell" and "Young Jesse James." 

In addition. Glenn Norris. general sales 

manager, will be interviewed Tuesday 

(26). 

A news release announcing the screenings 

said they constituted "the largest 

trade-screening schedule in recent history." 

RCA SERVICE COMPANY 

A Division of Radio Corporation of America 

153 E. 24th Street 

New York 10, New York LExington 2-0928 

E-2 

BOXOFFICE August 1. 1960 

J

- 

20th-Fox Names Awan 

Exploitation Manager 

NEW YORK—Adrian Awan, who has 

been with 20th Centm-y-Pox for the last 

six years in a variety 

of capacities, has 

been named exploitation 

manager by 

Rodney Bush, exploitation 

director. In 

is new post. Awan 

4 ; 

^=r^- will coordinate the 

% !^» national and local 

Jl""^^ '^^^^ 

level campaigns on 

^^^L ^^B the company's re- 

^^H^K ^^^k cently announced in- 

^^^B^^ i^^^B creased release 

Adrian Awan schedule. He will also 

be responsible for 

the creation and execution of the merchandising 

sales operations for the promotional 

campaigns. 

Awan was formerly president of Celebrations, 

Inc., an organization that staged 

and promoted centennials for cities and 

states. This was an outgrowth of Adrian 

Awan Associates, an independent public 

relations outfit based in Los Angeles. He 

began his career as an usher in the Orpheum 

Theatre, San Francisco, later becoming 

affiliated with Publix Theatres. His 

20th Century-Fox assignments were as 

the company's regional advertising-publicity 

manager in the Cleveland, Detroit, 

Cincinnati and New York City areas. 

The role of Herbert Brown, youngest of 

the Union soldiers in the Jules Verne 

classic, "Mysterious Island," will be played 

by Michael Callan. 

Fowl Play at Drive-in 

HAMMONTON, N. J.—Al Frank of 

the Circus Drive-In here has a new 

gimmick— "Fowl Night." Patrons have 

been notified that an upcoming attraction 

will consist of tossing ten live 

chickens off the roof of the concessions 

building during intermission, 

with each bird to become the property 

of the person who catches it. 

'Windjammer' Hits Record 

For Longevity Showing 

UPPER MONTCLAIR, N. J.—"Windjammer" 

has broken a house record here for 

longevity. The National Theatres and 

Television iNT&T> picture is currently in 

its 31st week, at the Bellevue making it 

the most durable entertainment ever to 

play the theatre. Gross has been nearly a 

quarter of a million dollars in the 30 

weeks, for the hard-ticket run. 

William S. Canning Is Dead 

FALL RIVER, MASS—William S. Canning, 

74, dean of New England show business, 

died here at a hospital July 25 after 

a long illness. For the past 30 years he 

represented the Nathan Yamins Theatrical 

Enterprises. He came here in 1918 to 

supervise the erection of the Empire 

Theatre for a Providence firm. He earned 

national fame as the man who sold more 

war bonds in World War II than any other 

individual in the country. 

AB-PT Six-Month Profit 

Increases 45 Per Cent 

NEW YORK—The net operating profit 

of American Broadcasting - Paramount 

Theatres for the first six months of 1960 

amounted to $5,653,000, or $1.35 a common 

share, an increase of 45 per cent over the 

$3,886,000, or 90 cents a share, for the 

like period of 1959. Including capital gains, 

consolidated net earnings rose to $6,981,- 

000, or $1.67 a share, from $3,885,000, or 

90 cents a share, reported last year. 

For the second quai-ter, estimated net 

operating profit was $2,317,000, or 55 cents 

a share, an increase of 47 per cent over 

the $1,573,000, or 36 cents a share, last 

year. Including capital gains, consolidated 

net earnings were $3,601,000, or 86 cents a 

share, compared with $1,618,000, or 37 

cents a share, in 1959. Second -quarter net 

capital gains of $1,284,000. or 31 cents a 

share, included capital gains on the cash 

portion of the sale of Disneyland Park 

stock. 

Leonard H. Goldenson, president, reported 

that theatre business was not up to 

last year's level in the second quarter, but 

that a higher level of business was expected 

during the summer, usually a 

strong theatre period. Since the start of 

the year, ten marginal properties were divested 

and a Salt Lake City drive-in was 

acquired. 

ABC Board Elects Warren 

NEW YORK—The ABC Vending 

Corp. 

has elected William C. Warren, dean of 

the Columbia University Law School, a 

director. 

• EXHIBITORS 

• VENDORS 

• CONCESSIONAIRES 

Sold At Drive-ins Coast To Coast 

DRIZZLE 

The Drizzle Card, auto-rain-visor, is now being sold at drive-ins 

from coast to coast. It not only sells well but helps sell your other 

lines by encouraging patrons to come out on rainy nights. You know 

that even the threat of rain is enough to keep some people at home. 

You can overcome this by running a film trailer on your screen telling 

your patrons they can now buy a Drizzle Gard it it happens to 

rain. No need to run the windshield wiper all through the show anymore. 

No need to stay at home. The Drizzle Gard is inexpensive 

and easy to attach. Like an umbrella it can be used again and 

again. Patrons buy the Drizzle Gard at the refreshment counter and 

attach it themselves. It is as simply sold as a candy bar ond produces 

a profit for the theatre as well as providing the customers 

with a convenience that permits them to patronize your drive-in on 

roiny nights in comfort 

GARD 

Make Drizzle Cards available to your customers. 

For full details write to 

DRI-YIEW MANUFACTURING CO. 

Box 91 Nichols Dr., Louisville 15, Ky. 

® 

BOXOFFICE :; August 1, 1960 E-3

28 

from 

" 

| 

BRO ADVJ Ay 

H AROLD RAND. Paramount's indefatigable 

publicity manager, has at last been 

hit by Cupid's arrow and has announced 

his engagement to UUian Wishnia. whom 

he met at Paramount but who is now 

secretary to Rodney Bush. 20th Century- 

Fox exploitation director. Harold was long 

tradepress contact at 20th-Fox. • * ' The 

Universal-International offices were closed 

a half day Tuesday i26i out of respect 

for Nate Blumberg. board chaii-man. whose 

funeral was being held in Hollywood that 

day. • • * Mort Nathanson. director of 

international advertising and publicity for 

United Artists, is back at the home office 

after eight weeks in Europe, where he 

participated in conferences and set up promotion 

campaigns on forthcoming product. 

• • • 

Dorothy Bacigalupo of the Bronx is 

the winner of MGM's Jack Kerouac essay 

contest, conducted in connection with "The 

Subterraneans." playing at the Beekman 

Theatre. 

Dan Frankel. president of Zenith International, 

and Mrs. Frankel. left for Biarritz 

for a combined business-vacation trip 

which will last until August 8. ' * * Leon 

Leonidoff. Radio City Music Hall's senior 

producer, flew to Rio de Janeiro to line 

up Brazilian talent for the all-Brazilian 

stage show to be presented at the Hall 

this fall. * • • Mel Ballerino. MGM casting 

director, flew to London to complete the 

casting of British actors for "Mutiny on 

the Bounty." which will star Marlon 

Brando and be directed by Sir Carol Reed. 

Also Europe-bound is Ralph Levy, producer-director 

of MGM-TV's series, "Les 

Girls." who flew to Amsterdam with plans 

to begin filming the Alan J. Lerner property 

Harold 

in mid-August. 

* ' * Dr. 

Greenwald. author and technical adviser 

for "Girl of the Night." filmed in New 

York for Warner Bros., left for Europe 

Friday '291 for a series of meetings with 

leading psychologists. 

'^ 

Rube Jackter. Columbia Pictures vicepresident 

and general sales head, left for 

Detroit Monday '251 on the first leg of a 

cross-country tour to personally line up 

showcases for the company's Christmas release. 

"The 3 'Worlds of Gulliver." * " * 

James R. Velde. United Artists vice-president 

in charge of domestic sales, and Al 

Fitter, western division manager, went to 

Omaha to hold a two-day sales meeting, 

starting 'Wednesday i27). • * * Sheldon 

Roskin, unit publicist for "The Misfits," 

filming in Reno for United Artists release, 

left for the Nevada location July 22. 

Herman M. Levy, general counsel of 

Theatre Owners of America, sailed on the 

Rotterdam for a five-week trip to Europe, 

where he will confer with industry leaders 

and exhibitors in .several major cities. • * * 

Walter Reade jr., president of Walter 

Reade Theatres, went to Los Angeles 

to screen new pictures for his DeMille 

Theatre. Paul B. Ro:. veteran industry 

publicist, has been en uced by Universal 

for a special writing assignment on 

"Spartacus," which will have its world 

premiere at the DeMille Or' iber 6 as a 

E-4 

^ 

' 

f 

9^ 

1 

ik 

i 

OPEN REBUILT THEATRE — Industry 

executives and civic officials 

participated in a ceremony reopening 

the completely rebuilt Bronxville 

Theatre in Bronxville, N. V., July 21. 

The theatre, in addition to getting a 

thorough overhauling by the Skouras 

Theatres Circuit, was equipped for 

Todd-AO and other widefilm systems. 

Its first presentation is "Windjammer." 

Shown above are Salah M. 

Hassanein, president of the circuit, at 

left, and Mayor Elbert Hugill, as the 

latter cuts the tape to admit the first 

patrons. 

two-a-day attraction. * * • George T. 

Shupert. vice-president in charge of television 

for MGM, planed to California, accompanied 

by John Burns, national sales 

manager, and Jason Rabinovitz for a week 

of meetings on MGM-TV fall programs. 

director of the Motion Picture Assn of 

America, is back from his vacation in the 

southwest, which was preceded by a business 

trip to Hollywood The six " " * trucks 

carrying Cinerama sound and camera 

equipment from New York to MGM Studios 

in Hollywood arrived July 26 and were 

greeted by Sol C. Siegel. studio head, for 

the filming of "How the West Was Won. 

being produced by MGM in cooperation 

with Cinerama and Bing Crosby. 

Arnold M. Picker. United Artists vicepresident 

in charge of foreign distribution, 

1 

returned Wednesday 

1 a European 

Harp, 

1 

tour of UA branch offices * * * ack 

Paramount vice-president in charge of 

production in Hollywood, is in New York 

for conferences with home office executives. 

Walter Scharf, composer of the 

musical score for Paramount's "Cinder- 

Fella," starring Jerry Lewis, is also in New 

York as is Robert Ivers. featured in another 

Paramount release. Hal Wallis' "G.I. 

, 

" 

Blues. 

* Shirley Jones, featmed in 

• • 

"Elmer Gantry." went to Washington. D.C., 

for promotional activities on behalf of the 

United Artists release. 

Shirley Jones, one of the stars of "Elmer 

Gantry " was here for promotional activity 

, 

for the United Artists release playing at 

the Capitol. • • • Janice Rule, featured in 

MGM's "The Subterraneans. left lor 

, 

Grand Isle. La., to film the first episode of 

the new CBS-TV series. "Route 66. '* 

Eddie Hodges, the juvenile star of MGMs 

•Huckleberry Finn," is back in New York 

following his southwest tour for the film. 

"Cartoon Playtime." beginning August 1 

while the regular emcee Fred Scott is on ture is being distributed by Continental 

vacation * ' * Taylor Mills, information Distributing, Inc. 

British Publicity Post 

Assigned to Ascarelli 

NEW YORK—Giulio Ascarelli has been 

made coordinator of production publicity 

for 20th Centuryr«i|^ 

Fox in Great Britain 

Ira Tulipan. Columbia assistant national 

*% 

director of advertising, publicity and exploitation, 

went to Washington with Rich- 

\ sociation with John 

and will work in asard 

Kahn. exploitation manager, and 

• Ware. director of 

J. 

Raymond Bell, public relations representative, 

to confer with military officials about 

,^^ fI 

20th-Fox advertising 

^1 and publicity there. 

the American showing of Charles E. \ ^0 f ... Ascarelli has re- 

* 

Schneer's "I Aim at the Stars." ' * ^J\ »--^ joined 20th-Fox. hav- 

J^y, 

Charles Beigle. director of real estate for ^H V_.,^Bib ""'^ ''^^'^ adver- 

^^B ^s^gg^^H ''^^ îsi,.jg . publicity di- 

Loew^'s Theatres, has resigned and will announce 

his future plans following a vaca- 

^^B 

tion. • • * William Castle, producer of "13 

^^B W 

IJk 

^HB 

^^^^ rector 

tal Europe from 1946 

until May 1959 when 

Ghosts" for Columbia, left for Chicago for Guilio .Ascarelli 

he took the same 

promotional activities for the July 29 

opening at the Chicago Theatre. * * ' post for United Artists. He entered the industry 

in 1933 as advertising-publicity 

Certificates of Lifemanship, parchments 

for moviegoers attending "School for director for MGM in Italy, where he was 

Soundrels." w-ere distributed to all moviegoers 

attending the Continental release at Columbia Broadcasting System. He will 

born. Later he was associated with the 

the Sutton Theatre during the picture's leave for London in about a week. Among 

his responsibilities will be "Cleopatra," 

second week there. 

which \v\\\ enter production shortly. 

"^ 

Herbert T. Schottenfeld. assistant to the 

general counsel of United Artists, is the 

proud father of his fourth child. Howard 

Lawrence, born to Mrs. Schottenfeld at 

North Shore Hospital. Manhasset, July 26 

• • 

Lois Brandt, nightclub comedienne 

and wife of Richard Brandt. Trans-Lux 

distributing executive, will be hostess on 

WNEW-TV's "Felix and Friends" and 

'Entertainer' in London 

LONDON—"The Entertainer." Sir Laurence 

Olivier's latest film which was directed 

by Tony Richardson, opened at the 

Odeon Theatre. Marble Arch, July 21.. 

Olivier and Brenda De Banzie and Joan 

i 

Plowright. who are costarred. all recreat- I 

ed their stage roles in the film. The pic- 

BOXOFFICE :: August 1. I960

I 

area 

I 

Lake, 

' 

Ned 

1 late 

j 

Laine, 

' 

vision 

. 

television-radio 

i 

Charles 

i broadcasting 

I 

meeting 

I the 

i 

take 

: of 

Albany Area Is Alerted 

For Will Rogers Push 

ALBANY—Columbia's Herb Schwartz, 

distributor chairman for the Will 

Rogers Memorial Hospital at Saranac 

has high hopes the exchange dis- 

j 

trict this year will top its 1959 total of 

$11,670 in theatre collections and Christmas 

Salute donations. 

He believes that a national goal of 

$800,000 to $850,000 will be reached—last 

year's figure was around $670,000. It 

could hit $1,000,000 which is the mark at 

which National Committee cochainnan 

E. Depinet is aiming—in a year dedicated 

to the memory of Bob O'Donnell, 

Texas theatre owner. A new laboratoi-y 

wing at the hospital will bear O'Donnell's 

name. 

An appeal trailer, starring Shirley Mac- 

is to be shown before the audience 

collections begin. Schwartz, whose theatre 

I 

counterpart is Elias Schlenger, Fabian dimanager, 

plans a meeting of area 

people, at which Dr. 

'Wilson, of the Will Rogers Hospital 

staff, probably will be a speaker. The 

aim is to enlist active support from the 

industry. 

If enough acceptances are received, the 

will be held in a theatre. Should 

expected turnout be smaller, it will 

place in the second-floor auditorium 

the RTA building, at 991 Broadway. 

J. J. Theatres Leases 

Park Plaza Theatre 

NEW YORK—J. J. Theatres, headed by 

Julius Joelson. has taken a long-term lease 

on the 2.600-seat Park Plaza Theatre. 

University and Tremont Avenues, the 

Bronx, and will completely rehabilitate 

and refurbish the theatre, including the 

installation of new air-conditioning and 

re-seating. 

Berk and Krumgold. theatre realty 

specialists, closed the deal while J. J. 

Theatres was represented by Monroe Stein 

and the lessor, Tremac Holding Corp., was 

represented by Murray Becker of Becker, 

Ross & Stone. 

'Song Without End' Set 

For Music Hall Aug. 1 

NEW YORK—"Song Without End," the 

stoi-y of Franz Liszt, produced by William 

Goetz for Columbia release, will open at 

the Radio City Music Hall August 11. Dii-k 

Bogarde. who plays the title role, is cm-- 

rently visiting in New York to promote the 

picture. 

Universal-International's "M i d n i g h t 

Lace," the Ross Hunter production starring 

Doris Day, Rex Harrison and John 

Gavin, has been booked for the Radio 

City Music Hall in October, according to 

Henry H. "Hi" Martin, %ice -president and 

general sales manager of U-I. 

1 

ALBANY 

HI Swett. Strand manager, "hit" the 

Albany Times-Union two days straight 

running, with photographs of groups attending 

exhibitions of "The Bellboy," starring 

Jerry Lewis. The first picture, accompanied 

by a story, was taken of T-U 

newsboys outside the theatre, after they 

had seen a special morning show. Some 

800 youngsters attended. The next day, 

the Hearst daily printed a touching picture 

of physically-handicapped children, members 

of Camp Patches idayi, who were 

guests of the Stanley Warner management. 

Neal L. Moylan, director of the New York 

State Commerce Department's Radio- 

Television-Motion Picture Bureau, has 

been appointed assistant director of the 

department's Division of Public Information, 

at a salary of $13,500 a year. Under 

his direction, the bureau received five national 

awards for its film productions. 

Speaking highly of Moylan's ability is a 

former Filmrower—Harry Aranove, now 

film librarian in the bureau. Aranove 

worked for years as a Warner Bros, booker 

and salesman. He still attends theatre 

screenings regularly. 

James E. Benton, mayor of Saratoga and 

head of Benton Theatres, hit the sports 

pages of newspapers and the film clips of 

WRGB-TV. Schenectady, via a picture 

showing him greeting the first horse to 

arrive for the August flat racing season. 

The photographs were taken at the historic 

Union avenue track. United Press International 

distributed one of them to 

member dailies. 

Herb Gaines, Warner Bros, manager, 

and Matt Marcus, his Buffalo counterpart, 

had an appointment July 26 with Sid Kallet. 

. . . 

chief buyer for Kallet Theatres 

Paul Davis has rejoined the WB office 

staff . . . John Wilhelm, Fox salesman, and 

family, were on vacation for a week. Manager 

Clayton G. Pantages lauded Wilhehn's 

direction of the exchange dm-ing 

the former's three-week tour of Fox office 

units in the East. South. Southwest 

and Mid- West. 

Drive-in operators F. Chase Hathaway 

of Hathaway's. North Hoosick. and Cliff 

Hall of the El Rancho. Palatine Bridge, 

told exchangemen that they felt better 

after bouts with pneumonia. Hathaway, 

making his first visit here since early 

June, was a patient at Mary McClellan 

Hospital. Cambridge, for a week: then he 

was confined to his home for six weeks. 

Despite the illness. Hathaway continued 

to direct buying-booking and signed 

checks. Hall had improved, but his wife 

then became sick. 

Clayton Pantages, 20th Century-Fox 

manager, will check back into the home 

offices Monday (D. then take a second 

swing around company exchanges in behalf 

of the Abundance of Product bookingsales 

campaign . . . While Pantages is on 

tour. Bill Williams, Dallas sales manager, 

and another of the company's younger 

sales executives, will visit Fox offices including 

the one here . . Pantages, Williams 

. 

and Gordon Lightstone of Canada 

flew to Hollywood for look-sees at the 

company's "Let's Make Love" and "Desire 

in the Dust." 

"David and Bathsheba," a reissue, proved 

a sleeper for Sarto Smalldone at his 

Malta Drive-In, he reported during a visit 

to Filmrow. He did fair with "The Bellboy" 

and expects many returns with 

"Elmer Gantry." Smalldone reported the 

rainy weather, particularly rainy weekends, 

has been a handicap to him as to all other 

di'ive-in theatre operators in this area. 

Other Filmrow visitors: Earl Every, 

Phoenicia: George Thornton, Saugerties, 

Tannersville and Windham: Sylvan Leff, 

Watertown, Utica and Vail Mills: Phil 

Baroudi, North Creek: Bob Lamont, and 

Sid Dwore, buyer-booker . . . Everett Perlstein. 

Columbia traveling auditor, checked 

in here from Milwaukee. 

Bob Lamont, who recently resigned as 

manager of the Auto-Vision, East Greenbush, 

and became affiliated with an Albany 

toy concern, is also booking and showing 

pictures with portable equipment in several 

Catskill Mountains hotels. 

Phil Baroudi, operating the Northwood 

in North Creek, said that Wallace Tm-ner 

is managing the 300-seat Lake, Indian 

Lake, for him during its summer operation. 

Turner's wife served as cashier for 

a while, but is now working regularly in a 

store, although she occasionally helps out 

at the boxoffice. A son, Roy Turner, a 

minor, substitutes occasionally for his dad. 

Business in neither North Country houses 

has been strong, according to Baroudi. 

Sid Dwore's two teenage sons are working 

at the Shaker Ridge Country Club this 

summer and playing top-flight golf. Sid, a 

former Schenectady theatre operator, is 

buyer-booker for fom- drive-ins. One of 

the boys won a statewide high school golf 

tourney this year. 

Alan V. Iselin of Tri-City Drive-In Theatres, 

invited exchange managers to be 

his guests at the annual Members -Guests 

Day on the Colonie Country Club golf 

links. 

N. Y. Saturation Opening 

NEW YORK—MGMs "Adventures 

of 

Huckleberry Finn" will open August 3 In 

100 theatres in this area. 

Jon/tAO^ 

BOONTON, N. J. 

Large Core 

New York—NATIONAL THEATRE SUPPLY Co., BuHolo—Woshington 

1736 

Greater Crater Area 

NATIONAL THEATRE SUPPLY, Albony—5-1479 

SUN CARBON Co., New York City—Circle 6-4995 

MAXIMUM LIGHT 

ALBANY THEATRE SUPPLY Co., 443 North Pearl 

Street, Albony 4, N. Y. Phone: 5-5055 

i'ên\f Distributed ' 

BOXOFHCE :: August 1, 1960 E-5

. . Mr. 

. . John, 

. . 

. . 

. . 

. . . Jim 

. . Ralph 

. . Bernie 

. . Looks 

. . John 

. . Part 

. . One 

. . 

. . 

' 

, 

' 

' 

^ 

PITTSBURGH 

JJarry G. Fenstîn. SW zone manager, requests 

the usual fine exhibitor cooperation 

for the upcomins annual Will 

Rogers Memorial Hospital fund drive. 

Trailers, advertising, etc.. will be available 

within a few weeks to get the drive under 

way . and Mrs. Bernard Buchheit of 

the Rustic Drive-In Theatre. Greensburg- 

Mount Pleasant area, expect to be grandparents 

in late September via their daughter 

Betsy and her husband who reside in 

Ohio . son of Mr. and Mrs. George 

Saittis of the Twin Hi-Way Drive-In. 

Crafton area, is attending the Summer 

Drama School at Carnegie Tech. He is a 

Scott High School junior. 

George F. Callahan III, of the Exhibitors 

Service-Pittsburgh Film Service family 

and organization, is this year's Commander 

of Variety Post 589. American Legion: 

Morris Berman and James Gallagher are 

vice-commanders: C. C. Kellenberg, adjutant: 

Charles Boyle, finance officer, and 

Jack Shroder, service officer. 

I. T. "Ike" Sweeney, formerly of Filmrow. 

now is overseer at Variety's Camp 

O'Connell. residing there . . . George 

Sallows, former Morgantow'n. W. Va.. 

exhibitor and a pioneer in this business 

on Pittsburgh's Fifth Avenue in 1910. says 

he's keeping himself busy these days with 

his grandchildren. He reports that Pete 

Peck, who served with him for a score of 

years, is doing very well with the Independent 

Packing Co.. at Morgantown . 

George Wheeler. District Theatres booker. 

Washington. D. C. says he will vacation 

here towards the end of August and 

hopes to greet many old friends on Filmrow. 

iP.S.—Ellwood Ohleger. have the 

Mail Pouch ready ! 

i 

Remembered with cards and notes of 

greeting was Albert P. Way. DuBois. 

theatre owner for 63 years, who observed 

his 91st birthday anniversary July 26 . 

John Inget. father of Florence iMrs. Bern 

Amdur of the Garden Theatre here, died 

July 20 after a long illness at Lantana. 

Fla. The body was returned to Mexico. 

N. Y., for burial . . . James Bachman. Derris 

Jeffcoat's traffic director at the Blue 

Dell Drivc-In, was progressing very satisfactorily 

after undergoing surgery . 

Charles Nightingale reports that the El 

Rancho Drive-In near Bridgeville is installing 

a modern playground. Other 

modernizations are in progress there. 

Almeda Theatre at Mount Morris didn't 

open last weekend. Glenn Easter, owner, 

had not turned up on Filmrow to pick up 

his show. He had suffered a heart attack 

and Mrs. Easter made no attempt to have 

the house opened. We hope sincerely 

that Glenn will have recovered completely 

by now or at an early date. He is a perfectionist 

in exhibition and endeavors to 

keep the Almeda neat and clean. 

Mannie Papas, who recently folded the 

Temple Theatre, Sheraden district, continues 

in the busincs.s as manager of the 

Silver Lake Drive-In, Washington boulevard, 

the only ozoner located within the 

city limits. The Temple has been taken 

under lease by Richard Bush, newcomer, 

and Roy Fiedler jr. is buyer and booker for 

PITTSBURGH DEAL SET—Signing 

contracts for the extended-run engagement 

of the $12 million Bryna 

Production, "Spartacus," at the Nixon 

Theatre in Pittsburgh are, left to 

right, F. J. A. McCarthy, assistant 

general sales manager of Universal 

Pictures, which is distributing the 

film; Gabe Rubin, owner and operator 

of the Nixon, and Jeff Livingston, 

Universal Pictures executive coordinator 

of sales and advertising. 

"Spartacus" will open its roadshow 

engagement at the Nixon sometime 

before Christmas. 

this house which is dated for reopening 

Friday i5i ... Jules Curley of the SW ad 

department and Mrs. Curley are in St. 

Louis visiting Jules' mother . . . Theodore 

Cozzy. 45. president of Teamsters Local 

211. has pleaded innocent to a second 

Federal charge of violating the Taft- 

Hartley Act. Last April, he defeated 

charges that he illegally received money 

from his former employer, the Pittsburgh 

Sun-Telegraph. 

Apparent low bidder for supplying and 

installing equipment for ten concession 

stands at the Civic Arena is Raffel Bros., 

with a bid of $59,391. Bids for a concession 

operator will be out in September. 

Don Ruth, owner-manager of the Evergreen 

Drivc-In. Scottdale area, entered 

West Penn Hospital here for observation 

Morocco is manager of the newly 

opened Miracle Mile Drive-In on Route 22 

near Murraysville. When the swimming 

season ends after Labor Day. his brother 

Martin, now managing the Montclare 

Cabana 

i 

Club former Blue Dell Swimming 

Pool I. will take over the Miracle Mile 

ozoner. which he owns with his father 

Tony Morocco and Ernest Stern of Associated 

Theatres . J. lannuzzi. 

WB's new central district manager, 

visited at the local WB office with Manager 

Jack Kalmcnson. this being lannuzzi's 

first trip here from Detroit headquarters 

as successor to Grover Livingston, who 

was promoted to the West Coast district. 

Lonnie Ash, finding the going rougher 

all the time, has closed the Lazy-A Drive- 

In. Farmington. W. Va. Recently he sold 

the Star Dust Drivc-In at Smithburg. W. 

Va.. to Duane Jenkins, so Ash is out of 

exhibition at this time . Hickey. 

manager of Shea's Fulton Theatre here, is 

under observation in St. Joseph's Hospital 

and he may submit to surgery for removal 

of a kidney stone . Brogan now is 

proprietor of the State Theatre. New 

Castle, having purchased the interest of his 

partner. Mr. Freeborne. 

. . . 

20th-Fox recently tradescreened Upstairs 

and Downstairs. Captain's Table. High 

Powered Rifle and 39 Steps . 

of the 

tile upfront at the 20th-Fox building was 

ripped out when the material did not properly 

stand up. Matching yellow brick replaced 

this section of black tile. improviiiR 

the property like the Columbia 

exchange is 

. 

just about ready to open its 

The 

accessory posters department 

Warren outdoor theatres reportedly will 

leave Kel's Th?atre Service at the expiration 

of a contract within a few weeks ... 

Teenage moviegoers at Tarentum were 

quick in thanking Manos Theatre manager 

Bud Fike for reducing theatre tickets from 

the adult price of 75 cents to 50 cents for 

the teeners. They had petitioned for the 

special ticket price and when granted they 

expressed their appreciation. They also 

urged other teenagers to take advantage 

of the new price so that ticket costs will 

not return to the higher amount. 

. 

• 

John J. Maloney's successor as MGM 

central district manager, Lou Marks, is 

expected to make his initial stop here in 

this capacity. Detroit manager until this 

promotion. Marks trained as a company 

salesman in Cleveland. Maloney. who retired 

after 38 years with MGM. says he 

i 

has no plans to return to the film industry, 

that he has withdrawn completely: however, 

he will continue to make his home 

here and will be on tap anytime the in- 

, 

' 

dustry calls upon him in its various goodwill 

and charity drives, etc. . . . With 

MGM's central district office moved from 

this city to Detroit. Pittsburgh has only one 

district office here on Filmrow. that being 

Jimmy Hendel's United Artists headquarters, 

which adjoins the office of John i 

Zomnir. UA manager. ; 

' 

Theatregoers at Scottdale will seek a 

Sunday movie referendum next year . 

We 

i 

ran into an old friend the other day. 

First we had seen Tom Samara in some 

years. For six seasons he has been the 

, 

projectionist at Camp Home Drive-In . 

' 

John Gardner's Riverside Drive-In in the 

Wheeling area has its refreshment grill 

modernized cafeteria-style night 

weekly is Gimmick Kite 

. 

at the Bar Ann 

Drive-In, Portage, with admission prices 

reduced for novelty offerings, cartoon 

Midway Drive-In. near 

shows, etc. . . . 

New Bethlehem, issues tickets for drawings 

for free watermelons. 

Ernie Stautner, Steelers line star for 

more than a decade, did not report to the 

pro grid training camp near California, 

Pa., but he will join the rookies and vets 

at a later date. As usual the giant star 

tackle stayed at his Saranac Lake outdoor 

theatre and will remain there with 

his business until just before the pros 

really get into fall season action. 

A five-cent movie for children through 

the age of 15. will feature this year's Old 

Fashioned Carnival Days at Erie. August 

4-6. the shows to be exhibited Saturday 

i6i at 10 a.m. in the Warner. Strand and 

Columbia theatres, all SW houses. The 

E-6 BOXOFFICE August 1. 1960

!i has 

I 

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with, 

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time 

I 

provements 

I 

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several 

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ago 

I 

I 

Stanford 

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begins 

PHILADELPHIA 

purpose of the nickel movies, besides providing 

fun for the youngsters, is to keep 

them occupied while their parents enjoy 

the bargain carnival. A bicycle will be 

given away at each of the three theatres. 

Pennsylvania's 1960 Legislature retmns 

to sessions at Harrisburg September 12 

its help to youngsters, Variety Tent 

1 has been awarded a certificate of honor 

by the National Recreation Ass'n. The 

club's Camp O'Connell. for handicapped 

children, is operating to capacity under 

direction of Lou Hanna. chief barker ... A 

visitor was former Pilmrowite Mannie 

Troutenberg. 

Dick Wagner, Altoona projectionist, who 

operated the Sun Theatre there under 

lease for a year or so, plans to reopen the 

Logan Theatre. Altoona, which has been 

closed for seven or eight years. A few 

months ago. the Logan owners, the pioneer 

exhibitors Jake and Ike Silverstated 

that they would relight this 

theatre and they got the 

Joe Delisi, former area theatre owner, 

who retired to Florida some years ago, 

in the Filmrow area with his son, 

resides here. They were accompanied 

old friend Tommy Bello, manager for 

the Blatt Bros. Theatres at Nanty-Glo. 

The Al Nordquists, Galeton exhibitors, 

are parents, this time another 

daughter being added to the family circle 

Stahl, former Oil City theatre 

owner for many years, and who is partially 

as the result of a stroke suffered 

years ago. now makes his home at 

1800 71st Street. Miami Beach, 41, Fla. He 

his Oil City residence some months 

. . . Wheeling merchants staged Circus 

Sale Days and provided baby sitters from 

10 a.m. to 5 p.m. July 26 at the Court 

Theatre, where special features and shorts 

were screened free. 

Joel, a son of Mr. and Mrs. 

Edwin P. Brown of the Lakeview Drive-In, 

;Erie, and Amy Bennett of Beechwood, 

Ohio, were joined in marriage. Ed Brown 

formerly had operated a theatre at Wesley- 

;ville for many years, this now being a 

religious auditorium. Jerry Brown, brother 

of the bridegroom, who served as best man 

the wedding, now is residing in San 

Francisco, being employed by Joseph Magnin 

Co., and sharing an apartment with 

'Joseph Magnin's son, Jerry, who was a 

fraternity brother and close friend at Penn. 

jEd Brown's ozoner at Erie is licensed and 

[booked by Frank Lewis. 

giant steel screen was installed and 

painted at the Monroeville Drive-In and 

lit was ready for the grand opening, weeks 

.later than contemplated, but really near 

the goal this weekend . Magel, 

'United Film Service Pennsylvania and 

Ohio division manager, was promoted to 

Chicago as assistant vice-president . . . 

The Press and the Stanley Theatre feainspectors 

of 

property 

the state 

in shape. 

department 

of labor and industry itisisted on additional 

changes and modernizations which 

the Silvermans did not want to comply 

reportedly. Wagner's Sun is open 

daily except Wednesday and he plans fulloperation 

at the Logan. Various imare 

to be made and Wagner 

to have the Logan open within a 

few weeks or a month. 

tured a three-day 

Unchained" coloring 

sters under 12. with 

dozens of free tickets 

K. A. "Gus" Vaveris. 

exhibitor, recently 

fice and has a fine 

venient, quiet, neat 

and Roberta Hanna 

wedding anniversary 

Co-Op executive and 

barker, and Mrs. Hanna 

row gal. well respected 

windstorm on a Tuesday 

an 80x8 feet high picket 

an area near the screen 

Tri-State Drive-In 

Driving rainstorm 

number of outdoor 

the alert, some fearing 

concession buildings 

Rudy and Sam 

their bowling lanes 

their Eastwood Theatre, 

The Star Theatre, 

dark August 7 under 

Anderson . . . Friends 

Michael, who was 

with the former Rex 

has taken a bride 

Florida . and 

Stern-Associated Theatres 

in the east for a week 

ters Judy and Linda 

Waynesboro. 

Wally Anderson 

and the Riders of 

Fairview Drive-In, 

Way Drive-In. Warren. 

and at the Huntingdon 

ingdon, he has installed 

tronic telephone answering 

Hans Albers, 

MUNICH, GERMANY—Hans 

a leading German 

peared with Marlene 

Jannings in "The 

Paramount released 

died July 24. Albers 

screens in "Monte 

leased by First Division 

"The White Hell of 

by Lux Films in 1951. 

Giant Screen Toppled 

CLARKSBURG, 

screen at the Skyline 

by a violent windstorm. 

Caputo. this outdoor 

both sides of its screen 

a few years ago when 

E. Warner. 

The United Artists 

" 

Wild. is a Prometheus 

Automatic equipments 

and this new service 

bowlers within a 

Nathan, former National 

for many years, has 

with Public Relations 

Monday d) he is 

operate his own public 

His office for the 

new residence, 4939 

13. 

three-picture "Hercules 

contest for young- 

three bicycles and 

offered to winners. 

40-year Johnstown 

closed his downtown of- 

office in his home, con- 

and clean . . . Lou 

celebrated their 33rd 

July 30. He is the 

Variety Tent 1 chief 

is a former Film- 

in the trade ... A 

night ripped out 

fence surrounding 

at Don Mungello's 

near Burgettstown. 

with high winds had a 

theatre managers on 

at times that their 

might collapse. 

Navari are modernizing 

in the basement of 

Frankstown road. 

Smethport, will go 

direction of Wally 

report that Prank 

associated for years 

Theatre, southside, 

and is honeymooning in 

Mrs. Ernest Stern of 

are vacationing 

and visiting daugh- 

at Summer camp near 

featured Doc Williams 

the Purple Sage at his 

St. Marys, and White 

At these ozoners 

Drive-In, Hunt- 

24-hour elec- 

service. 

67, Dead 

Albers, 67, 

film actor who ap- 

Dietrich and Emil 

Blue Angel," which 

in the U. S. in 1930, 

was also seen on U. S. 

Carlo Madness," re- 

in 1932, and in 

Pitz-Palu," distributed 

W. VA.—The giant 

Drive-In was toppled 

Owned by Sam 

theatre lost much of 

in a similar twister 

owned by Charles 

release, "Something 

production. 

are being installed 

will be ready for 

few weeks . . . Perry 

Screen manager 

completed his year 

Service and as of 

on his own and will 

relations business. 

present will be at his 

Bayard St., Pittsburgh 

Parney Cohen, 

Arcadia 

streets, is 

pearing in 

on "Psycho." 

for trade 

the usual 

Cohen and 

the advisability 

mount on 

" 

"Psycho 

A fire broke 

the men's 

16th and Market 

the 15th and 

the blaze. 

fire . . . Joyce 

talent scout, 

faces." The 

delphians in 

Mickey Callan. 

Simone. 

George 

Theatre. Atlantic 

for workmen 

for the showing 

plays through 

first ten rows 

platform will 

the big screen 

4, 200 -seat Boardwalk 

Theatreman 

Dies on 

PITTSBURGH—A 

Colosseum in 

27 from Angelina 

were on vacation 

few hours after 

received here 

area theatre 

heart attack 

Bracken 

Drive-In here 

served as 

circuit drive-ins. 

Tomasselli, 

man. 

Frank Harpster 

PITTSBURGH—Prank 

time theatre 

Stanley Warner 

July 23. He 

shortly before 

heart attack. 

SW district 

zone under 

RCA 

A Diyhion 

210-12 

Philadelphia, 

Stanley Warner 

new theatre 

Center, which 

in the Cheltenham 

city . . . 

handled by 

distributors 

and Tioga, 

leased as a 

Theatre, 

one 

Paramount's 

showings 

boxoffice 

the 

not 

restroom 

Patrons 

was 

company 

the 

Hamid 

to 

European 

Rome 

that 

manager, 

was 

manager 

is 

manager 

had 

In 

manager 

Harry 

SERVICE 

of Radio 

Pa. 

at 

Citation 

Charles 

. . 

closed 

Gospel 

of Shapiro's 

and 

exhibitors 

Living Press 

ten-minute 

includes, 

promotion, 

showmen 

cooperating with 

customers 

screen. 

receptacle 

Pox 

Firemen 

house 

unaware 

Columbia 

looking 

signed four 

year—James 

Landon and 

his 

J.. July 

100-foot 

"Windjammer," 

Labor Day. 

rising orchestra 

ripped out 

room 

Bracken 

Tour 

postcard showing 

received here 

Bracken, 

Italian capital. 

arrived, word 

formerly 

died following 

of the 

seasons and 

other Associated 

brother-in-law, 

maintenance 

Harpster, 

supervisor 

died on 

of indigestion 

the result 

he was 

the Pittsburgh 

COMPANY 

of America 

Street 

Locust 

planning to 

Cheltenham Shopping 

construction 

section 

are now 

Zagrams. Arrow 

Theatre, 

year, has 

Chestnut 

ap- 

Book 

reel 

among 

talks by 

on 

Para- 

after 

Theatre. 

from 

put out 

of the 

Pictures 

for "new 

Phila- 

Darren, 

Nina 

Warren 

27, 28 

screen 

which 

The 

to give 

in this 

the 

July 

who 

was 

an 

Echo 

had 

Mike 

long- 

for 

the job 

of 

Ohio 

3-7S68 

build 

of this 

being 

Film 

17th 

been 

manager 

16th 

of the four 

This is a 

and 

other three 

of 

admitting 

on the 

out in a trash in 

of the 

streets. 

Sansom fire 

were 

Selznick, 

in town 

past 

James 

is a 

the 

is now under 

avenue 

films 

. The Tioga 

for a 

Hall. 

closed 

City. N. 

install a 

of 

August to 

and the 

also be 

installation 

theatre. 

John 

was 

and John 

in the A 

the card 

Bracken, 

had 

a in Italy. 

manager 

for three 

of 

His 

Associated 

and 

Theatres, 

complained 

he died as a 

his late 50s, 

in 

Feinstein. 

® 

Corporation 

North 12th 

BOXOFFICE August 1, 1960 

E-7

o 

. . . Rudy 

the 

. . Chief 

. . Ditto 

Public' 

. . Filmrow 

BUFFALO 

Hrnold Van Leer, ParamouiU Pictures 

field representative, who headquarters 

in Boston, and John Serfustino. Buffalo 

manager for Paramount Pictures, presided 

at the "Psycho" theatre presentation policy 

meeting July 22 in the screening room on 

Pearl street. "Psycho" was screened, starting 

at 9:15 a.m.. the ten-minute "Press 

Book on Film" was showni. radio spot platters 

were played and kits on the picture 

distributed. Following the screening there 

was a question and answer period and more 

film shown, featuring exhibitors who told 

how successful the unique presentation 

policy set up for the picture had been at 

their theatres. Among those attending the 

conference were Edward Miller and 

Charles B. Taylor. AB-PT: Francis Anderson, 

city manager. AP-PT, Rochester: Jay 

Golden, district manager, RKO Theatres, 

Rochester: Spencer Balser and Walter J. 

Huff. Basil circuit: Sam Sunness, Binghamton; 

Prank Quinlivan, Dipson Theatres: 

Joe Harmon. Hayman Theatres, 

Niagara Falls: Charles Aprile. Riviera, 

Geneseo: Lou Hart, Dave Aindel and 

Phil Thome, all of the Schine circuit; 

Irving Cohen, Sheridan Drive-In, Tonawanda: 

Tony Mercurio and Frank Mancuso. 

Paramount Pictures: Jack Maute, 

Ellen Terry, Buffalo, and many others. 

Floyd Fitzsimmons, field representative 

for Warner Bros., with headquarters in 

Boston, was here to confer with Ben Dargush, 

manager of the Center Theatre on 

promotion plans for "Ocean's 11," which is 

coming to that AB-PT theatre early in 

August, 

"Hercules Unchained" got away to a big 

week at the Paramount with a page ad 

in four colors a day ahead of opening in 

the Buffalo Evening News and a page ad 

in color used by the big Sattler department 

store in a tie-up between the picture 

and "a herculean sale sensation," which 

featured a big photo of Steve Reeves as 

Hercules. There also was a saturation TV 

and radio spot campaign. 

Lou Levitch, general manager of Schine's 

Granada, has made a tie-up with the 

Loblaw stores in Buffalo through which, 

in return for a lot of advertising in their 

double truck ads in the local newspaper, 

folks can buy a full admission ticket for 

only 89 cents at any Loblaw- store and exchange 

it for a reserved seat for any performance 

Sunday through Friday at the 

Granada. The Loblaw 89-cent tickets can 

be exchanged for a regular $1.80 and $2,00 

seat. The tie-in is bringing in a lot of 

extra business, according to Levitch. 

While Guy Madison was appearing in 

"The Golden Fleecing" at the Garden Center 

Theatre in Ontario, he visited here for 

press, radio and TV interviews, "Summer 

theatre is fun," said the star of screen and 

TV. "but when I finish at Vineland. I'll return 

home to the San Fernando Valley in 

California and get ready for a long vacation 

in Europe with my family." 

i 

A proposal calling for the licensing of 

all coin-oper;.t!c; vending machines has 

been submitted the legislation committee 

of the Buffalo common council by a 

special subcommittee. The subcommittee, 

headed by Councilman Casimir I. Szudzik 

jr.. has suggested the new licensing ordinance 

carry a $250 license fee for the person 

or firm which owns and maintains the 

machines. The ordinance would cover 

cigaret machines, food and beverage 

machines, juke boxes and other venders. 

Exempted in the proposal are coin-operated 

laundry machines, pay telephones, 

stamp machines and devices operated by 

charitable groups. 

"Ben-Hur" was in its 19th consecutive 

week at Shea's Teck. The Teck is holding 

a series of youth matinees on Tuesdays and 

there are special matinees each Tuesday, 

starting at 2, to accommodate tourists, 

convention delegates and other visitors to 

Buffalo. A special admission of 90 cents 

has been arranged for the youth performances. 

Ilka Chase, writer, actress, lectui'er and 

TV personality, appeared at the Garden 

Center Theatre in Vineland. over in Ontario, 

and during her engagement made a 

side trip to Buffalo, where she was widely 

interviewed by newspapers, radio and television. 

Miss Chase has been playing summer 

stock for a number of years . . . 

Senior Citizens Day w'as observed the other 

day in the Century Theatre when Manager 

Charles Funk arranged to admit senior 

folks all day and evening for 20 cents. 

Al Cerankowski, manager of the Strand, 

1800 Clinton street, a link in the Basil 

circuit in this neck of the woods, is a 

hard-sell exhibitor, promoting a flock of 

prizes for contests used in connection with 

his various attraction promotions. In return 

for the prize, Al gives the various 

merchants in his community lobby displays 

Bach, who has been a salesman 

with the Buffalo office of Waldman Films, 

retired July 29. He plans a long rest in 

his native country. 

SOUTH JERSEY 

gob Quinn at the Clementon Theatre in 

the town of the same name, received a 

special favor from the town fathers. 

Mayor Andrew Sundstrom and council 

voted to declare a "Dick Lee Week" in 

conjunction with the entertainer's appearance 

at Bob's theatre during the week of 

July 18. Quinn perked up audience reaction 

by having seven days of festivities 

built around the appearance of Lee at the 

theatre. He got various local organizations 

to sponsor "nights" at the theatre. 

One of the highlights of the week was 

the award of talent contest prizes by the 

singer to Clementon area winners. The 

boy talent winner received $15 and a 

plaque and a free trip to Atlantic City's 

Steel Pier. The latter was in conjunction 

with Irv Blumberg. promotion director for 

the pier, and the owner, George A. Hamid 

jr., famous South Jersey exhibitor. 

Lefko Meeting Managers 

NEW YORK — Maurice Lefko, MGM 

sales executive in charge of the domestic 

distribution of "Ben-Hur," has begun a 

series of meetings with regional managers. 

He had already met with Louis Fonnato, 

southern head, in Washington and Saal 

Gottlieb, eastern head, in this city. Starting 

Monday ( 1 ) he will meet in Chicago 

with William Madden, midwest head, and 

in Detroit with Lou Marks, central head. 

WASHINGTON 

pilmrow was well represented at the 

MPTO convention at Virginia Beach, 

Va., at which Glenn Norris, Fox general 

sales manager, was the keynoter . . Joe 

. 

Gins, former U-I district manager covering 

the Washington territory, is in a like 

capacity for Citation Films, with a Filmrow 

Elmer McKinley 

exchange office . . . has been appointed sales representative. 

Jimmie Lipsner, son of AA manager, 

Milt Lipsner, while driving home from a 

weekend at Wildwood, N, J., was forced 

into a ditch by two deer and was flown 

here for hospitalization . . . Bill Friedman, 

former manager of Capitol Booking office, 

has been appointed buyer-booker for the 

Sidney Lust circuit . . . George Clanton, 

Daw. Tappahannock. Va.. visited with 

Harley Davidson . Mr. and Mrs. 

Marshall Clark, Plaza, White Sulphur 

Springs, W. Va. 

Reed Price, UA booker, flew to Colorado 

for his vacation . . . Elmer Moore. Columbia 

head booker, spent his time fishing in 

southern Maryland . was delighted 

to learn of the promotion of Sid 

Eckman, former MGM assistant manager 

here, to the exchange manager's post in 

Philadelphia. 

Danny Weinberg has designated Harley 

Davidson's Independent Theatres to handle 

the booking-buying for the Tivoli and 

Braddock Drive-In, Frederick. 

BALTIMORE 

Qpening of "Elmer Gantry" here was 

lighted by a WBAL-TV panel discussion 

between Edwin Castagna. director of 

the Enoch Pratt 

i Library: Dr. 

George Flint, pastor of Mount Vernon 

Place Methodist Church, and Bert Kline, 

editor of the Jewish Times ... A tie-in 

promoting "From the Terrace" is with 

a local home improvement company, which 

will provide a patio-terrace for the winner 

of a lucky number drawing in the New 

Theatre lobby. 

Frank Hurley, former publicist for Rappaport 

Theatres and recently resigned, returned 

temporarily to work on the opening 

of 

" 

"Psycho. initial attraction at the 

remodeled Aurora of the Rappaport circuit 

Marty Kirschner. field publicist, 

. . . was in town for advance promotion on 

United Artists' "Elmer Gantry" . . . Mike 

Weiss of Paramount's Philadelphia office 

was here for a business visit. 

Bob Rappaport of Rappaport Theatres 

celebrated his fifth wedding anniversary 

... Ed Gallner. MGM publicist, spent several 

days in town to handle advance publicity 

on "Bells Are Ringing" . . . Bill 

Brizendine, general manager for Schwaber' 

Theatres, was in Washington visiting exchanges 

. Barker Ray Thompson 

of the Baltimore Variety Club, and Mrs. 

Thompson, entertained at a party in their 

home Saturday evening . . . Dudley Davis, 

manager of the Little Theatre, spent his 

day off visiting friends in Philadelphia. 

&8 BOXOFFICE :: August 1, 1960

NEWS AND VIEWS OF THE PRODUCTION CENTER 

(Hollywood Office— Suite 219 at 6404 Hollywood Blvd., Ivan Spear, Western Manager) .^ 

Joint Premieres Held 

For 'Hell lo Eternity' 

HOLLYWOOD — "Hell to Eternity," 

Allied Artists picture starring David Janssen, 

Vic Damone and Patricia Owens, was 

given joint world premieres last week at 

the Saenger Theatre, New Orleans, and the 

Center Theatre, Jacksonville, N. C. 

Guy Gabaldon, the ex-Marine hero portrayed 

by Jeffrey Hunter in the Atlantic 

Pictures production, made personal appearances 

with the showings. 

Zugsmith's Next for AA 

To Be 'Opium Eater' 

HOLLYWOO D—"Confessions of an 

Opium Eater," a modernization of Thomas 

DeQuincy's literary classic, will be Albert 

Zugsmith's next production for Allied Artists 

release. 

Robert Hill's screenplay has brought the 

story's action to 1922 and transferred the 

setting from London's Limehouse section 

to San Francisco. The picture will be lensed 

in "Participado," a new screen technique 

by which audiences will participate in the 

action. 

"Confessions" will make Zugsmith's 

third picture for AA. He is now filming 

"Dondi," with David Janssen, Patti Page 

and Walter Winchell, and has completed 

"Sex Kittens Go to College." toplining 

Mamie Van Doren. 

Greek Government to Aid 

Production of 'Atlas' 

HOLL'YV^'OOD—Roger Corman, who is 

to produce and direct "Atlas," the Filmgroup's 

first million-dollar feature, has 

been granted full cooperation of the Greek 

government in filming the picture. He has 

permission to use the Acropolis, Parthenon 

and other classical monuments on locations 

for "Atlas," as well as some 2,000 

Greek army soldiers for climactic battle 

scenes. 

Charles B. Griffith has written the 

screenplay for "Atlas," basing it on the 

myth of the Titan punished with the responsibility 

of can-ying the world on his 

shoulders. 

Slate 'Exodus' LA Bow 

LOS ANGELES—Otto Preminger's production 

"Exodus," for United Artists release, 

will have its premiere at the Fox 

Wilshire Theatre December 21, with a 

charity event to follow the next night as 

a benefit for Mount Sinai Hospital and 

Clinic. 

IN NEW HOME—The new headquarters of Variety Tent 32 of San Francisco 

at 90 Golden Gate Ave. was formally opened recently with presentation of a huge 

symboUc key to the place to L. S. Hamm, chief barker. The party was attended 

by 350 Tent 32 members. R. Ashby Eckels, the designer, was presented an engraved 

plaque in appreciation of his efforts. Ezra Stem, Variety International officer, 

presented the key to Hamm. Left to right are Stem, Eckels, Chief Barker 

Hamm and Rotus Harvey, second assistant. 

Bruce Eells Leaves UA; 

Rejoins Edward Small 

HOLLYWOOD—Bruce Eells has exited 

his post as executive vice-president of 

United Artists-TV to rejoin Edward Small 

in the same executive capacity. Small 

will reenter video with Television Artists 

and Producers Corp., an organization he 

has formed for the financing and packaging 

of TV programs. 

Eells formerly was an official in Small's 

Television Programs of America which he 

organized in 1953 and later sold. Small's 

new company will headquarter at Goldwyn 

Studio. 

Meanwhile, Erwin H. Ezzes has been 

elected to the new post of executive v.p. of 

United Artists Associated Inc., and Henry 

J. Zittau has been named senior vicepresident. 

Dennis Hopper Profit Share 

HOLLYWOOD — Dennis Hopper has 

drawn a five per cent guarantee of net 

profits on "Night Time." independent feature 

in which he is starring for Jen-y 

Wald's executive assistant, Curtis HaiTington. 

Hopper gets sole star billing and 

pulls down a regular salai-y in addition to 

the percentage deal. 

Martin Rackin Joins 

Para, in Key Post 

HOLLYWOOD — Martin Rackin has 

been named as supervisory chief of all 

theatrical film production at Paramount 

Pictures, it was announced at the weekend 

by studio head Jack Karp. 

Rackin assumes his new post on August 

15 when he starts preparing the slate of 

featui-es already scheduled for production 

by Paramount as well as preparing future 

product. He recently left NBC where he 

had been since dissolving Mahin-Rackin 

productions, independent firm under 

which he produced and wrote "The Horse 

Soldiers," a recent Warner Bros, release. 

Prior to that he was a 20-year veteran 

Hollywood writer. 

Buy Script for Pat Boone 

HOLLYWOOD— "Warm Bodies." screenplayed 

by Jay Sommers, has been purchased 

by 20th Century-Fox from Sommers 

as a starring vehicle for Pat Boone. 

Sommers had previously acquired the story 

rights from its author Lt. Donald Morris. 

No producer has been assigned as yet. 

BOXOFFICE August 1, 1960 W-1

WORTHY 

of some consideration is 

the possibility that the long arm 

of coincidence might add its 

mite to the burden of woes that is already 

confronting the motion picture industry. 

Everyone in the trade knows that 

it is nothing more than happenstance that 

brouj,ht about the virtually simultaneous 

production, publicizing and probably distribution 

and exhibition of two pictures 

which might in some quarters be interpreted 

as having one element in common, 

namely the mockery of the zealotry of 

diehard religious fundamentalists. The 

pictures are "Elmer Gantry." produced by 

BLM-nard Smith directed by Richard Brooks 

and starring Burt Lancaster and Jean Simmons, 

and "Inherit the Wind," produced 

and directed by Stanley Kramer and toplining 

veteran stars Spencer Tracy and 

Predric March. Again, it is a mere coincidence 

that both photoplays carry the proud 

releasing trademark of United Artists. 

The duo of features are materially different 

as concerns genesis and content. 

"Gantry" is based on Sinclair Lewis' bestselling 

novel of a third of a century ago. 

"Inherit" finds origin in a widely publicized 

Tennessee court trial and is entirely 

suitable for witnessing by the youngest 

of movie-goers. 

Yet. the pair cover the same era in 

comparatively modern American history 

and both project for consideration, if not 

criticism, that "old time religion." In fact, 

both liberally utilize the venerable hymn 

that derives its title therefrom. 

During recent months, many church 

groups have been vehemently vocal and 

have in some cases threatened action, advancing 

the opinion that motion pictures 

should be subjected to renewed and intensified 

censorship because, of late, they 

have been treating too realistically and 

frankly with sex, adultery, homosexuality, 

vice and other subjects that attract ticketbuyers. 

There is little, if anything, in either 

"Gantry" or "Inherit" to supply the already-disparaging 

blue-noses with additional 

ammunition, but when a perennial 

whipping-boy is led to the post, anything 

can happen. 

There's another angle to the parallel 

facets of the above-mentioned duo of photoplays. 

.Several weeks ago. a minor bombshell 

was dropped into Cinemania's drumbeating 

circles when it was announced that 

Stanley Kramer and Bill Blowitz, of the 

catch-as-eatch-can flackery of Blowitz 

and Maskell, had arrived at an amicable 

parting of the ways. Kramer simultaneou.sly 

engaged the services of .\\ Horwits, 

formerly head of Columbia studio's publicity 

department, who was made a vicepresident 

of the Kramer organization with 

his number one chore being, of course, the 

stewardship of press and public relations, 

which for lol these many years had been 

entrusted to Breezy Bill. 

At the same time, B&M was handling 

publicity for the Smith-Brooks-Lancaster 

combine that was producing "Gantry." 

So, perhaps, it was a case of trying to carry 

similar water on too many hips. 

But Blowitz denies that the reason for 

the divorcement was an effort on his part 

to smuggle one of his "Here Comes Elmer 

Gantry" banners into one of the psalmsinging, 

placard-waving parades in which 

"Inherit the Wind" abounds. 

Still further on the matter of religion 

and illustrative of United Artists' pictures 

apparent preoccupation with the subject, 

Don Murray and Walter Wood, two comparatively 

newcomer film fabricators, are 

producing "The Hoodlum Priest," predicated 

upon the life of Father Dismas Clark 

of St. Louis. Freelancer Chuck Moses is 

impresarioing the publicity for that one 

and he kicked off his campaign—it says 

here—with a cocktail party to which Hollywood's 

habitually hungry press was invited 

to meet Father Clark. A cocktail 

party for a priest, yet? 

In any event, no one will gainsay the 

versatility of Cheerful Chuck's tom-tom 

tickling. From the sins of Studs Lonigan 

to the saintliness of the priesthood. 

Russell Birdwell contributes to the fromthe-sublime-to-the-ridiculous 

department 

with the momentous news that "John 

Wayne announced a nationwide promotional 

tie-up between his Batjac Productions 

and the Joe Lowe Corp.. licensors of 

•Popsicle' and 'on-a-stick' related products, 

for purpose of plugging Wayne's forthcoming 

'The Alamo'." 

It was just a few short weeks ago that 

the Behemoth of Blurb was freighting the 

mails with dignified and verbose communiques 

notifying of his Herculean efforts 

to have the second summit meeting 

(that was before the first one was torpedoed) 

held at the Alamo. 

Roving Russell's critics may raise their 

eyebrows and intone "how the mighty are 

fallen." while his admirers, who are comparably 

legion, will point to the fact that 

he doesn't overlook a bet. 

In any event, it shows that press agents, 

no matter how high they fly, are still 

suckers for tie-ups. And if anyone can 

concoct a worse pun that that, he will be 

handed a scholarship grant to Camarillo. 

Fate and fisticuffs dealt a cruel blow 

to the brand of opportunism practiced by 

Nat James, who makes the welkin tinkle 

on behalf of Hall Bartlett Productions. 

Broadcast Natty Nat: "Heavyweight Champion 

Ingemar Johansson has come to an 

agreement with producer Hall Bartlett to 

star in the latter's independent production, 

•The Big Man.' Johansson recently made 

his American picture debut in a top role 

in . . . 'All the Young Men,' which stars 

Alan Ladd and Sidney Poitier and goes into 

release under the Columbia Pictures banner." 

The very next day Johansson lost the 

championship when he was knocked on his 

Scandinavian derrier by Floyd Patterson. 

SEG Members Vole 

Strike Authority 

HOLLYWOOD — Strike 

authorization 

has been voted by members of the Screen 

Extras Guild against the Alliance of Television 

Film Producers if the board finds 

such action necessary "to obtain a fair 

collective bargaining contract." 

A 90 per cent majority approved the 

board's recommendation for strike authorization. 

"By this record vote, the 

membership of the Screen Extras Guild 

has demonstrated its unity, its support of 

and confidence in the board and its determination 

to obtain a fair contract providing 

an adequate health and welfare program 

for extra players with benefits comparable 

to those negotiated by other guilds 

and unions." said H. O'Neil Shanks. SEG 

executive secretary. 

The old SEG contract expired Aug. 2, 

1959. 

Goodman Seeks Judgment 

Against 2 MCP Films 

HOLLYWOOD—A suit has been filed by 

the Mort Goodman Organization asking 

for declaratory relief which would give 

the company an interest in two Miller 

Consolidated pictures so as to protect 

$11,038 allegedly owed the film advertising 

agency by MCP. 

The complaint, naming as defendant the 

current owner. Republic Pictures, through 

its Consolidated Film Industries subsidiary. 

alleges that Goodman paid out $8,782 for 

newspaper ads for MCPs "Get Outta 

Town" and "The Amazing Transparent 

Man" and has not been reimbursed and 

that it has $2,256 fees coming. 

Charles Chaplin Jr. Suit 

Claims Reputation Hurt 

HOLLYWOOD—Charging that his own 

reputation has been damaged by the omission 

of his father's name from Hollywood's 

newly built Walk of Fame. Charles Chaplin 

jr. last week filed suit in Superior 

Court against the Hollywood Chamber of 

Commerce, the Hollywood Improvement 

Ass'n and others to obtain "such relief as 

the court may deem fit." 

The son of the film pioneer said his father's 

name was not used for reasons of 

"malice and prejudice." 

'Subterraneans' Opening 

LOS ANGELES—Metro-Goldwyn-Mayer 

has set an exclusive engagement at the 

Beverly Theatre for the Arthur Freed production, 

"The Subterraneans," beginning 

August 24. Leslie Caron. George Peppard, 

Janice Rule and Roddy McDowall costar 

in the film, which Ranald MacDougall 

directed. 

Dates 'Song Without End' 

LOS ANGELES—"Song Without End," I 

William Goetz production for Columbia 

release, has been booked for a showcase 

I 

run at the Stanley Warner Beverly Theatre 

in October. i 

i 

Playing the title role in Paramounfs 

j 

"The Bellboy" is Jerry Lewis. 

W-2 

BOXOFFICE :: August 1, I960

1 most 

: 6th 

' 

1 (Manhattan); 

i 

I 

Fine 

I 

' 

reissue 

' 

I 

4th 

! Music 

I 

. State 

I 

Worner 

I 

1 'Bellboy' 

. 

At 

\ 

DENVER,—The 

I roadshow 

I 

p boxoffice 

; of 

I 

I 

; 

Gunman 

I 

, Among 

I 

y. 

— 

— 

— 

— 

—— 

— 

— 

. . Columbia 

. . The 

. , Frank 

British Satire Scores 

290. Angelino's Best 

LOS ANGELES—Arty entries picked up 

of the local business during the week 

headed by "I'm All Right, Jack" which 

bounced in with a hefty and handsome 290 

per cent, followed by "The House of 

Usher" and "Giant Leeches," paired with 

170 and "Strangers When We Meet," 

which drew the same figure. 

. . 

; 

(Averoge Is 100) 

Beverly Canon BoHle of the Sexes (Cont'l), 

wk 75 

Cofhoy Circle Can-Con (20th-Fox), 20th wk 175 

Chinese The Aportment (UA), 5th wk 180 

Downtown Paramount ^Hideout in the Sun 

Love Island (Monhottan), 

2nd wk 70 

Egyptian Ben-Hur (MGM), 35th wk 290 

50 

Rey Oscar Wilde (Four City Ent.), 3rd wk.. El 

Arts The Captain's Table (20th-Fox), 

3rd wk 55 

Four Stor The Savage Eye (Cont'l) 100 

Fox Wilshire Story ot Ruth (20th-Fox), 4th wk. 

5-day 35 

HowoM. Orpheum The Boy and the Pirates 

(UA); Around the World in 80 Days (UA), 

I 

55 

The Bellboy (Para); Torzon the 

Hi.lstreet 

Magnificent (Para), 3rd wk 50 

i 

t 

Hollywood Paramount Elmer Gantry (UA), 

wk 170 

Iris, Los Angeles The Lost World (20th-Fox), 

2nd wk.; Journey to the Center of the 

Eorth (20th-Fox), reissue 50 

Loyolo, Vogue From the Terrace (20th-Fox), 

2nd wk 200 

Hall— I'm AH Right, Jack (Col) 290 

Pontages—BeMs Are Ringing (MGM), 4th wk 125 

The flouse of Usher 

and 8 drive-ins 

I (AlP); The Giont Leeches (AlP) 170 

Eeverly Strangers When We Meet 

(Col) 170 

Worner Hollywood Search for Parodise 

. 

IIS HYDE ST. San FrcincKco (2) Calip. 

JonnAi^ 

BOONTON. N. J. 

' 

for the week. "The Rat Race," opened at 

the Golden Gate to a smash first week 

with 160 per cent, followed closely by "The 

Apartment" with 150 per cent in the 

closing week. 

Fox— Pollyanno (BV); Mysteries of the Deep 

(BV), 3rd wk 85 

Golden Gate The Rot Roce (Poro); The Music 

Box Kid UA) ( 

Orpheum Cineroma (Cineromo), 4th wk. 

I 60 

reissue 275 

Pcramcunt— 13 Ghosts (Col), 2nd wk 125 

Stage Door The Subterraneans (MGM), 4th wk 225 

St Francis Strangers When We Meet (Col), 

4th wk 100 

United Artists The Apartment (UA), 6th wk...l50 

Vogue Sunset Boulevcrd (Para), reissue, 4th wk. 200 

Warfield Bells Are Ringing (MGM), 4th wk 80 

DENVER 

Jerry Shinbach, general manager of 

Monarch Theatres, was touring Filmrow 

along with Bill Holshue, manager of 

the Lakeshore Drive-In 

Jackter. district manager 

. . . 

for 

Norman 

Columbia 

Pictur?s, was calling on the accounts along 

with Jules Needelman, local manager. 

Jim Stockwell is closing his Elite 

Theatre. Crawford, Neb. . Tru-Vu 

Drive-In, Delta, was destroyed by fire and 

is closed . screened "The Three 

Worlds of Gulliver" at the Ogden Theatre 

and had bus loads of orphans as their 

guests at the screening . 

H. 

Ricketson jr„ was interviewed on a television 

show. On the Spot. 

Filmrow visitors during the week were 

M. Phlllipsen, Corral Drive-In, Hudson; 

John Anselmi, Motor-Vu Drive-In, Rock 

Springs. Wyo.: Bob Heyl, Wyoming 

Theatre, Torrington. Wyo,; Sam Peinstein, 

Kar-Vu Drive-In, Brighton, and Howard 

Campbell, Westland Theatres, Colorado 

Springs. 

Coastal Area Saturation 

For 'Time Machine' 

LOS ANGELES — Metro-Goldwyn-Mayer 

is releasing "The Time Machine" on 

August 3 in 45 theatres blanketing the 

coastal belt ringed by San Diego, Long 

Beach, Santa Barbara, Bakersfield and 

Riverside. 

More than $40,000 will be expended in 

media-support of the H. G. Wells sciencefiction 

classic. The release campaign is 

designed to take advantage of population 

fi.gures studied from the recent U. S. 

census. 

Annual Fig Leaf Award 

Will Go to Dick Powell 

HOLLYWOOD — The Motion Picture 

Costumers named Dick Powell as recipient 

of its 1960 honorary Fig Leaf award, presented 

annually to the producer or director 

for distinguished use and understanding 

of costumes. 

The award will be made September 24 

at the organization's "Adam 'n' Eve" Ball 

at the Ambassador Hotel. 

Large Core 


MAXIMUM LIGHT 

Even/y Distributed 

LOS ANGELES 

JJarry Wallace, film buyer and advertising 

director for United Artists Theatres in 

Southern California, has terminated his 

association due to an economy move. He 

had been with UATC and with National 

Theatres for 26 years. 

Max Bercutt. assistant to Ben Kalmenson, 

Warner Bros, executive vice-president, 

announced his resignation effective 

The Dick Ettlingers leave 

July 22 . . . 

September 1 for an extended European vacation. 

Dick will take a three-month 

leave of absence from his chores with Judy 

Poynter's Film Booking Service. 

Jack Berwick is back from a Denver 

Joseph DiDonato has 

business trip . . . 

taken over the Balboa Theatre here from 

ElectroVision Corp. on a lease basis . . . 

Al Blumberg, National Screen Service 

salesman, is on a three-week trip to Howaii 

with Mrs. Blumberg. 

Glimpsed along the Row: Wayne Hanson, 

South-Lyn Theatres, Southgate; Arnold 

Schaak, back from his annual Chicago 

trek; Jack Goldberg, Aladdin Enterprises, 

and John Lavery, chief barker of 

Tent 25, back from his vacation . . . Charles 

Bragg, Row insurance man, has completed 

his vacation at Yosemite . . . Bernie 

Rovich, manager of the Lyric Theatre, 

Monrovia, has resigned. 

s a screen game, 

HOLLYWOOD fakes fop 

honors. As a box-office affracfion, 

it is without equal. If has 

been a favorite with fheafre goers for 

over 15 years. Write today for complete defails. 

Be sure fo give seating or car capacity. 

HOLLYWOOD AMUSEMENT CO. , 

3750 Ookton St. • Skokic, Illinois 


A Diyision of Radio Corporation of America 

909 North Orange Drive 

Hollywood 38, Calif. OLdfleld 4-0880 

California— B. F. Shearer C ipony, Los Angeles— Republic 3-1145 

B. F. Sliearer Cc pony. Son 

Washington— 

Francisco— Underhill 1-1816 

B. F. Sheore Compony, Seottle— MAin 3-8247 

Oregon— B. F. Shearer Con iny, Portlond—Capitol 8-7543 

Colorado— Denver Shipping &; Inspection Bureou, Denver—Acoma 

2-5616 

1 Ufoh—Amusement Supply Co 225 West South Temple, Salt Lake 

CItv 10. Em. 4-3669 


W-3

. . . After 

. . . R. 

. . Mr. 

. . The 

. . 

30 Original Staffers of Frisco Fox SAN FRANCISCO 

Compare Memories of 31 Years Ago 

Members of the original staff at the Fox Theatre sing "Hail, Hail, the Gang's 

All Here" with Joaquin Garay at the piano. Sitting beside him is Lou Singer, Fox 

usher in 1929. now manager of the Fox Redwood Theatres. Standing behind them 

is Bob .•\pple, present manager of the San Francisco Fox. 

Prize Spanish Production 

Headed for San Francisco 

SAN FRANCISCO — Irving M. Levin, 

head of the San Francisco International 

Film Festival, touring Europe in the interests 

of the world-wide competition, has 

revealed that the Spanish film declared 

winner of the Berlin International Festival 

was invited to the San Fl'ancisco event before 

it won the German Golden Bear prize 

at the recent contest. 

"The Little Guide of Tormes" ("El 

Lazarillo de Tormes" > , directed by Cesar 

Fernandez Ardavin, that swept the field 

at Berlin to win top prize, was spotted by 

L2vin bDforc its victory. He secured the 

promise of Un- Spanish producers to enter 

the film in the San Francisco event. The 

picture from Spain was the surprise winner 

over the international field that included 

Stanley Kramer's "Inherit the Wind." 

"The Little Guide of Tormes," according 

SAN FRANCISCO—Some 30 members 

of the staff of the Fox Theatre when it 

opened 31 years ago gathered recently at 

the Leopard cafe for a dinner and to exchange 

memories of the comradeship they 

enjoyed under an outstanding management 

in one of the world's largest and 

most beautiful theatres. The group calls 

itself the Fox Alumni Ass'n. 

There were 227 persons on the original 

Fox staff. The overhead was $42,000 a 

week. There were 125 ushers, 16 doormen, 

14 cashiers, a manager, an assistant manager, 

treasurer, house manager, chief usher, 

assistant chief usher, four captains, 

two pages and 60-piece orchestra. 

Today some are prominent businessmen, 

including Hai-vey Binns of the AGE Discount 

Stores: Arthur Bridgett, lawyer; 

Sam Barnblatt, owner for 27 years of the 

California Tire Co.; Graham Kislingberry, 

public relations; "Doc" Wilson, organist 

at Fox. now retired; Hermine King, piano 

player; John Grunning, Internal Revenue 

agent for 20 years; Joe Brennfeck, business 

agent of the garage employes union; 

Walter Swope, ex-chief of police at Millbrae, 

now an attorney in San Bruno; Al 

Graft, foi-mer politican; Pete Zelis, police 

officer; Tom Maloney, fireman; Carl 

Schilbred, maintenance shop with the city 

of San Francisco; W. Winston, former 

page boy, now in the moving business, and 

Joaquin Garay, night club owner. 

Still connected in the theatre business 

are Herman Kersken, first manager of the 

Pox. now managing director of Paramount 

Theatre, Oakland; Lou Singer, manager of 

the Fox Redwood Theatre; Bud Tapper, 

manager of United Artists Theatre; Dick 

Warfield, manager of the Embassy Theatre; 

Warren Pechner, manager of the 

Telenews; Lou Williams, manager of the 

Royal; Ernie Hoffman, still working as a 

projectionist at the Fox; William Ford, 

projectionist at the Larkin; Bill Woutherland, 

director of theatrical employes union, 

and Frank O'Leary, business agent for 

the stagehands union. 

to reports from Berlin, captures the extraordinary 

beauty and marvels of the 

medieval period in Spain. It recently won 

top prize in Spain as the "best" film and 

was awarded top honors for its musical 

score composed by Salvador Ruiz de Luna. 

San Francisco's film festival is the only 

event sanctioned by the International Film 

Federation that includes the John.stoii 

office. The occasion is the fourth year of 

its activation and will be held October 19- 

November 1. 

Audrey Hepburn Will Star 

In 'Mistress of Mellyn' 

HOLLYWOOD— Audrey Hepburn will 

star in "Mistress of Mellyn," to be produced 

at Paramount by Henry Blanke. immediately 

following completion of the 

actress' top role in Jurow-Shepherd's 

"Breakfast at Tiffany's. slated to roll at 

" 

the Marathon lot in September. 

Cunrise at Campobello" opens at the 

Marina Theatre October 6 for an exclusive 

Northern California roadshow engagement. 

San Francisco w'ill be one of 

the only six cities to see the film this year 

a two-month vacation, Mr. and 

Mrs. Walter Preddy made their return trip 

from Europe by the new TWA jet. 

. . . 

Ward Stoopes has reopened the Capri 

Theatre on Courtland avenue. The 320- 

ssat house was completely painted, a new 

candy counter, stage curtains and lighting 

William A. 

fixtures were installed . . . Blair jr. opened the Parkwood Auto Movies 

on Highw-ay 129. north of Cloverdale. 

The 

Wednesday evening. July 20 

Coalinga Drive-In has been reopened by 

Fred Cuthbert. who took it over from G. E. 

Turner. The Roy Cooper office is handling 

the bookings. 

A preview opening of the Encore 

Theatre. Sacramento, was held July 21 by 

owner-manager Anson J. Longtin. who also 

operates the Guild Theatre there . 

Robert Bemis. manager of the Walter 

Preddy Theatre Supply, returned from a 

business visit at the Tahoe Drive-In, Lake 

Tahoe. The firm recently installed a new 

Boddie screen in the Empire Theatre, San 

Francisco, and high intensity lamps were 

placed in the Sky View Drive-In. Salinas 

O. Bartel. service man for the company, 

covered the Democratic convention. 

Six neighborhood houses were showing 

Warner Bros.. "Ice Palace" . 

Roosevelt 

Theatre on 24th street has been 

closed . and Mrs. Sam Guilbert, 

managers of the Columbia Theatre, Firebaugh. 

were on the Row shopping . . . The 

Bloopers are in the lead in the summer 

game of the mixed team of the 'Variety 

Bowling League. 

Adler Will Names Wife, 

Children to Inherit 

HOLLYWOOD—An estate of approximately 

$4,000,000 was left by Buddy Adler 

to his widow. Anita Louise Adler. and two 

children. Melanle. 12. and Anthony, 10, it] 

was disclosed when the will was filed for 

probate in Santa Monica Superior Court. 

The widow and attorney Arnold M. Grant 

were named executors and trustees. 

Real and personal property amounting 

to approximately $1,900,000 was included 

In the estate, and the balance was in deferred 

payments from 20th-Pox and life 

insurance policies. 

Ed Morris Signs as Scripter 

HOLLYWOOD—Ed Morris has been 

signed by producer Fred Kohlmar to prepare 

the screenplay for "Barbara Greer," 

upcoming production for Columbia release 

based on "Barbara Woodcock," the 

Stephen Birmingham novel. 

Fess Parker as Elvis' Costar 

HOLLYWOOD—Fess Parker has been 

ipl for the costarrlng role with Elvis 

Presley in "Flaming Lance. " 20th-Pox release 

which David Weisbart will produce 

and Don Siegel helm. 

W-4 BOXOFFICE August 1, 1960

— 

— 

— —— 

— 

Paramount's 

'Bellboy/ 'Pollyanna' 

Lead Kansas City 

KANSAS CITY— "The Bellboy" was almost 

a "sleeper" at the Missouri here, turning 

in one of the top weeks on that house's 

books and providing the best Monday and 

Tuesday business on record. Manager Mat 

Plunkett says word-of-mouth is largely 

responsible, since critical reviews were 

lukewarm at best. "Pollyanna" was doing 

afternoon business of magnificent proportions 

at the Uptown, but evenings 

weren't quite up to expectations. However, 

the Disney attraction earned holdovers 

there and at the Granada. "The Apartment" 

stayed right up there in its fourth 

week and was set to stay a fifth. 


Brookside Can-Con (20th-Fox), 6fh wk 365 

Capri ^Ben-Hur (MGM), 26fh wk 1 75 

Foirway Corry On, Nurse (Governor), 3rd wk...275 

Isis, Vista end two drive-ins (day-and-date) 

Circus of Horrors (AlP), The Angry Red 

Plonet (AlP) 115 

Kimo Jozz on o Summer's Day (Union), 

4th wk 100 

Midland Bells Are Ringing (MGM), 4th wk 80 

Missouri The Bellboy (Para); Wolk Like o 

Dragon (Para) 270 

Paramount The Rot Race (Pora), 2nd wk 100 

Plaza The Aportment (UA), 4th wk 235 

Roxy Portroit in Black (U-l), 4th wk 100 

Uptown, Granada Pollyanna (BV) 290 

Loop Visitors Swell 

Midsummer Grosses 

CHICAGO—As is customary in this city 

during the summer months, vacation 

visitors contributed to the good attendance 

in Loop theatres. "The Lost World," 

lone newcomer, opened nicely at the 

Woods. "Prom The Terrace" went 

through the second week at the Oriental 

as a top grosser. 

Capri Cat Girl (SR); No Morals (SR) 140 

Carnegie Three Strange Loves (Janus) 155 

Chicago Murder, Inc. (20th-Fox), 2nd wk 165 

Cinestage Pay or Die (AA), 3rd wk 155 

Esquire I'm All Right, Jock (Col), 4th wk 160 

Monroe Glenn Miller Story (U-l); Horizons 

West (U-l, reissues 145 

Oriental From the Terrace (20th-Fox), 2nd wk. . .215 

Palace Can-Con (20th-Fox), 15th wk 200 

Roosevelt Portroit in Block (U-l), 6th wk 185 

State Lake Bells Are Ringing (MGM), 5th wk...l85 

Surt Carry On, Nurse (Governar), 9th wk 130 

Todd—Ben-Hur (MGM), 31st wk 210 

United 

The Apartment (UA), 7th wk 190 

Artists 

Woods The Lost World (20th-Fox) 190 

Woj-ld Playhouse Belles and Ballet (SR), 

2nd wk 170 

Most First Runs Prosper 

In Rainy Indianapolis 

INDIANAPOLIS — First-run theatres 

were doing a better than average business 

in most cases the past week despite some 

heavy downpours over the weekend that 

slowed attendance. "Hercules Unchained" 

and "Bells Are Ringing" were the leading 

new attractions. 

Cinema ^Hidden Homicide (Rep); Hideout in 

the Sun (SR), 2nd wk 

Pollyonno (BV), 2nd wk 

85 

100 

Circle 

Esquire Jozz on a Summer's Day (Union) 110 

Indiana Hercules Unchained (WB); Tarzon 

the Magnificent (Para) 

Keith's— Portrait in Block (U-l), 2nd wk 

(MGM) 

1 75 

125 

Loews Bells Are 

Ben-Hur 

Ringing 

(MGM), 22nd wk 

I 75 

165 

Lyric 

Closes Theatre for Month 

FRANKLIN, IND.—William Handley, 

manager of the two local theatres, has 

closed the Franklin Theatre this month. 

Handley said he was unable to secui'e 

enough suitable product to keep both theatres 

open. The month's closing will allow 

time to get employe vacations out of the 

way and build up a backlog of pictures 

with which to reopen the Franklin. 

Big Film Vault Fire 

40 Years Ago 

Served as Industry Object Lesson 

KANSAS CITY—Just as the 40th Anniversary 

edition of Boxoffice was going 

into the mails, a note in the "40 Years 

Ago" column of the Kansas City Star reminded 

local film people of another event, 

and not such a happy one, which also 

happened in July 1920. This event, too, 

like the founding of The Reel Journal, 

predecessor of Boxoffice, had far-reaching 

and long-term consequences. This was 

the costly and damaging fire which hit 

the then-new Film Exchange building at 

17th and Main, doing $607,500 worth of 

damage. Almost miraculously, no lives 

were lost and no severe injuries were suffered. 

Arthur Cole, who was "right in the 

middle of it," has vivid memories of the 

day. The time was around noon on Friday. 

July 23—which in itself was on the 

fortunate side, Cole said, since less film 

was generally in on Friday than most other 

days. The building had 12 floors, all of 

which were occupied by various film exchanges 

and related concerns, large and 

small, (The Reel Journal had a cubbyhole 

on the fifth floor) and the film 

storage vaults were built in a vertical row 

one above the other all the way up the 

building. All—with one notable exception 

T-had considerable window area with thin 

glass panes painted black to guard against 

the sun's rays. 

Cole says the most popular conjecture 

at the time was that the sun's midday 

rays penetrated one or more small areas 

where the black paint had blistered and 

flaked away and ignited the highly flammable 

film. In those days, no storage cans 

PLANNING 'THUNDER' CAM- 

PAIGN—Darrel Presnell, director of 

adTertising and public relations for 

the NT&T Midwest division in Kansas 

City, is seen laying: out a special campaign 

for the circuit on "Thunder in 

Carolina," the Howco International release 

which has as a background the 

famous Southern 500 stockcar race at 

Darlington, S. C. The picture was given 

a lOO-theatre saturation premiere in 

the CaroUnas and has gone on to excellent 

business in major city first run 

bookings. 

were used and the reels of film hung open 

in the vaults. 

The 12th floor was occupied by Famous 

Players-Lasky 

i 

predecessor) 

and on that Friday Manager Joe Gilday 

and Assistant Manager Cole were sitting 

in the office when the flash fire broke out 

with a terrible "whoosh" in the vault. 

The thin panes shattered as pinwheels of 

exploding film went rocketing out the 

windows, showering sparks on nearby 

buildings and setting the torch to fabrictopped 

cars parked in the street below. 

Burning reels, combined with intense 

heat, started the vaults burning on the 

11th floor also but the fire spread no further 

down and had burned itself out within 

a matter of minutes. The good offices of 

Gilday and Cole in seeing that the inspection 

room girls got out to safety resulted 

in compliments from the fire department 

and the bestowal upon the two men of engraved 

gold watches from Famous Players-Lasky. 

In spite of the destruction of its entire 

film supply, the exchange was able to meet 

most of its booking commitments, Cole recalls, 

through the fortuitous circiunstance 

that the company was at the point of 

opening an exchange in Albany, N. Y. A 

series of long distance calls resulted in 

the Albany film being put aboard the 

Twentieth Century Limited and hurried to 

Kansas City by Monday morning. 

This terrible destniction in a building 

thought to be "fireproof" caused the entire 

industry to take a long second look at 

the mechanics of film distribution with 

the result that film reels began to be 

stored in metal containers and that film 

exchanges were isolated one to a building 

and the buildings were kept to one or two 

floors to reduce the fire hazard. 

The vault which was mentioned above 

as a "notable exception" because of having 

a vent through the roof and no windows 

was untouched by the fii-e which 

completely destroyed vaults on either side 

of it. This object lesson was taken to heart 

also and future vaults were constructed 

along this principle. 

Although the Kansas City Film Exchange 

fire was costly and could have 

been tragic, the lessons learned from it 

were valuable in the shaping of Filmrows 

in exchange centers here and abroad since 

it was not until many years later that 

fire-resistant film was developed and put 

into use. 

Fence Destruction Charge 

DECATUR, IND.—Gary Hey, 19, Willshire, 

Ohio, was arrested on a charge of 

driving the car that knocked out part of 

the wall at the Decatur Drive-In on a recent 

Saturday evening. The car left the 

theatre at high speed, got out of control, 

crashed into the fence at the front of the 

drive-in, backed away and sped down the 

highway. However, it left behind a bumper 

bolt and part of the bumper. With these 

clues, investigating officers were led to 

the youth's home. The car was found hidden 

in the barn and stripped of the 

damaged parts. 

BOXOFFICE August 1, 1960 C-1

. . SIMPLEX 

' 26 

, 

' 

KANSAS CITY 

^he Cozy Theatre at Chetopa. Kas.. has 

been sold by Mrs. Nellie Martin to Don 

Bowin of Parsons. The theatre has been 

closed since Martin's death approximately 

a year and a half ago. It is Chetopa's only 

theatre and ha.s a seating capacity of 400. 

Bowin said he plans extensive remodeling 

and expects to open about September 1. 

Bowin also operates the Liberty Theatre 

and Cherokee Drive-In in Columbus, having 

taken them over in April. 

The hearts of all on Pilmrow and in the 

Kansas City trade territory go out to Ed 

and Mary Jane Hartman in the sudden 

and shocking death of their daughter 

Claudia. 13. who died during spinal 

surgery at St. Luke's Hospital Thursday 

afternoon, July 28. 

Shreve Theatre Supply received word 

from Sarcoxie of the death there of John 

Travis at his home Monday night, July 

25. Traxis. a longtime exhibitor at Sarcoxie, 

Pierce City and Carl Junction, had 

been in failing health for the past year 

and had received treatment at K. U. Medical 

Center several times. His mother, who 

still owns the theatre at Sarcoxie, which 

is closed, is not at all well and is uiider 

treatment in the Mount Vernon Sanitarium. 

Also sui-viving Travis are his wife 

and daughter. Services were from the 

Methodist Church in Sarcoxie Thursday 

afternoon. July 28. 

Sympathy is extended to Elmer Dillon, 

owner-operator of the National Theatre 

here, in the death July 23 of his mother, 

Mrs. William E. Hahn, 73. Death came in 

her sleep at the home, 2407 North 13th 

St., Kansas City, Kas. She was born at St. 

Joseph and moved to Kansas City, Kas., 

50 years ago. Her grandfather was William 

D. Russell, who had been active in organizing 

the Pony Express. Dillon, who formerly 

lived in Kansas City, Kas., moved 

over to the Missom-i side some months 

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lis West 18th Konso. City B, Mo. 

Boltlmorc 1-3070 

ago. now making his home at 5621 Kenwood. 

The news is good from one of our hospitalized 

friends—Morry Relder. The latest 

news from Room 409, Menorah Hospital, 

is that he can now have visitors and 

is improving. Several blood donors have 

volunteered on his behalf, but more still 

are needed, according to Ab Sher, who is 

asking that Motion Picture Ass'n members 

make a little extra effort to find the remaining 

needed donors and have them get 

in touch with Sher at GRand 1-2094. 

At Paramount Bob Cloughley. salesman, 

was putting in his two weeks of active 

training with the Army Reserve at Ft. 

Carson, Colo., and Mary Lou Goss, stenographer, 

accompanied her husband to Dallas 

where he -vas competing in a model 

plane rally. Ruth Corless, ledger clerk, 

was visiting with a sister in Denver. 

Oscar Johnson of Falls City, Neb., and 

Hiawatha, Kas., was in town with the 

news that his Breezy Hills Drive-In near 

Palls City went back into sei-vice Sunday 

night, July 24, after having been flattened 

several weeks before by some of the more 

rambunctious breezes for which it w'as 

named. This time, Johnson says, the tower 

is of concrete block constiiiction and 

should be able to withstand a pretty forceful 

blow. 

Nineteen Women of the Motion Picture 

Industry, including one guest, staged a 

watermelon feast for the veterans at 

Wadsworth Monday, July 25, in place of 

the monthly bingo party which is a permanent 

WOMPI project. 

Enough ice-cold 

melons were on hand for "seconds" and 

even for "thirds" for some of the real 

watermelon-lovers. The evening was perfect 

and the party was an outdoor affair, 

the melons being cut and served on long 

picnic tables. Particularly handy with the 

big knives were Mai-y Heueisen, Berniece 

Powell, Thelma Masters, Margaret Stanley 

and Olive Anderson. Others carried 

trayfuls of cut slices to those in wheelchairs 

and others handed around napkins 

and conversed with the guests. The nonmember 

volunteer was Billie Mistele's sister, 

Mrs. Bobbie Mudge. Other members 

making the trip included Bessie Buchhorn, 

Goldie Lewis, Billie Mistele, Alna 

Nece. Esther Richter, Grace Roberts, 

Gladys Melson, Merle Benton. Lucille Hathorn. 

Vera Wood, Goldie Woerner, Myrtle 

Cain and Marje Sweeney. 

The July business meeting of the Kansas 

City WOMPI chapter was held Tuesday 

1 

in th" Columbia clubroom with Pi-esident 

Gladys Melson pre.siding. New member 

Charline Lawson, Howco Exchange 

booker, was introduced as was prospective 

member Willie Chauvin of the Calvin Co. 

The club voted to sponsor a bus in the 

Santa Claus in August cavalcade to the 

Uptown Theatre Tuesday 1 9 > . Delegates 

and alternates to the WOMPI international 

convention in Toronto in September 

were chosen. They are Gladys Melson and 

Phyllis Whitescarver, delegates, and Alna 

Nece and Bessie Buchhorn, alternates. 

Service and finance committee project 

proposals were discussed, with Finance 

Chairman Goldie Woerner reporting that 

the sale of greeting cards is going well, 

and that Christmas card folders will be 

available for inspection within a week or 

two. After the meeting was adjourned, 

several of the members went to La Louisiane 

for dinner. 

LETTERS 

More Anniversary Congratulations 

To Ben Shlyen: 

Heartiest congratulations on Boxoffice's 

40th anniversary and your four decades 

of dedicated service, particularly to 

the exhibitors in the Kansas City area. 

You have championed our causes all 

through these many years and are continuing 

to stand four-square behind us in 

our endeavors to improve our status. With 

best personal wishes to you. 

WOODY BARRITT 

President, 

United Theatre Owners of the Heart of 

America 

To Ben Shlyen; 

It is indeed a pleasure to extend congratulations 

to you and your loyal and 

talented staff on the occasion of your 40th 

Anniversary as editor-in-chief and publisher 

of BOXOFFICE. 

I recall the first sparkling Reel Journal 

in 1920 with your candid and inspiring 

editorials and fine, accurate news coverage. 

With the acquisition of the new' masthead, 

BoxoFFicE soon grew into national 

prominence and gained eager acceptance 

by the motion picture industry. Your keen, 

practical insight of exhibitor problems 

soon attracted thousands of loyal subscribers. 

Your willing support and cooperation in 

all motion picture activities, particularly 

with exhibitor associations, has been a i 

shining star in your crown. Long may you 

wave, Ben! Warm personal regards. 

Tivoli Theatre. 

Maryville. Mo. 

C. E. "DOC" COOK 

I 

TELEGRAM 

CONGRATULATIONS. BEN, ON YOUR 40TH AN- 

NIVERSARY OF BOXOFFICE. THIS ISSUE IS A 

WONDERFUL BLOCKBUSTER AS WELL AS YOUR 

EDITORIAL THE FINEST YOU HAVE EVER COME 

FORTH WITH. MY BEST WISHES FOR ANOTHER 

40 YEARS OF PROGRESS TO YOU AND THE TOP 

TRADEPAPER IN THIS WONDERFUL BUSINESS. 

WOOTEN THEATRES, 

HUTCHINSON. KAS. 

JAY WOOTEN 

"Revolt of the Slaves." a UA release, iB 

based on Cardinal Wiseman's novel, 

"Fabiola." 

STEBBINS Theatre Equipment Co. 

Repairs— Ports and Supplies 

Ideal Seating Co. Fine Chairs 

1804 Wyondotte Kansas City 8, Mo. 

GRand 1-0134 • Night DRexol 1-2791 

C-2 BOXOFFICE :: August 1, 1960

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. 

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. . 

ST. LOUIS Two Famous Wehrenberg Bears Escape 

navid Hedison, star of the 20th-Pox production, 

"The Lost World," was in the 

city July 26 giving interviews and promoting 

the new film which opened here 

July 29. 

An exhibitor screening was given July 22 

to approximately 25 area exhibitors by 

Harry H. Haas, Paramount manager. Haas 

spent part of a week in Dallas at one of 

five regional merchandising conferences 

learning the new showmanship techniques 

created for the promotion of Alfred 

}\ Hitchcock's "Psycho." Haas brought to 

area exhibitors the material given him in 

Dallas on enforcement of the "no one 

admitted after the start of the picture" 

presentation policy, special newspaper ads, 

radio spot commercials and TV trailers. 

"On2-Eyed Jacks" was viewed at a special 

sneak preview July 21. Audience reaction 

was called "very good," "most enand 

"excellent" by Paramount 

executives here. 

. . . Also 

Frank X. Reller, manager of the American 

Theatre, Wentzville, who attended the 

Democratic National Convention, was seen 

on Filmrow this week 

were Albert Smith, State, Nashville. 

111.; Eddie Clark, Metropolis, 111.; Mr. 

Mrs. Monroe Glenn, Fulton; Bernard 

Lebanon, 111.; Herman Tan- 

Vandalia, 111.; Bill Waring, Carbon- 

111.; Charlie Beninati, Carlyle, 111., 

Vic Klarsfeld, Cape Girardeau, who is 

looking good again and reports recovery 

a recent heart attack. 

Mount Vernon i Indiana) Drive-In, 

( which has been closed for some time, is to 

opined the second week in August . 

Hildebrand, booker's clerk at Uniis 

moving to Detroit . J. 

who has handled sales for 

United Ai'tists, is moving to Dallas soon to 

go into the insurance business. 

j 

Ken Siem, office manager of United 

'Artists in Milwaukee, visited St. Louis for 

;a few days. Those on vocation include 

'Barbara Cuddy. United Artists, who will 

visit Marissa, and Joe Howard, Allied 

Artists, visiting his daughter in New York 

.City . . . Returning vacationists include 

(Jackie Marcallini and Barbara Horowitz, 

United Artists, who both spent their holi- 

;day in New York City, and Marge Collins, 

Artists, who vacationed in Chicago. 

planning vacations are Jackie 

JAubershon, Allied Artists, who is expect- 

'ing a visit from her sister and family; and 

JHermine Burgdorf, Columbia . . . Herman 

iGorelick, manager Realart, is in Louisville, 

;Ky., selling to the Ornstein Booking Servlice 

. MITO board of directors held 

ja luncheon meeting at the Chase to discuss 

plans for speakers and entertainment 

'for the convention August 29 to which 

are expected . officers 

conduct their first meeting in office 

July. 27. 

Columbia Film Scheduled 

YORK—Hall Bartletfs "All the 

Young Men" will open August 18 at the 

Theatre in Chicago, according 

to Rube Jackter, Columbia vice-president. 

Becoming Rugs; Find New Zoo Homes 

Santa in August to Greet 

Record Number of Kids 

KANSAS CITY — Local youngsters— 

about 2.000 of them this year—will get an 

exclusive preview of Christmas holiday 

spirit when Santa Claus in August comes 

along Tuesday ( 

9 This outing is an an- 

> . 

nual event sponsored by the men of the 

Motion Picture Ass'n of Greater Kansas 

City. Ab Sher, MPA president, said "No 

program ever undertaken by the motion 

picture industry here has had the wonderful 

public i-elations value of this simple 

idea. The kids love it and the city loves us 

for doing it—and we love to do it, so 

everybody wins." 

Chairman Ed Hartman has been receiving 

strong assistance from committee 

members Gene Snitz, Bill Kelly, Dick 

Orear, Martin Stone, Prank Thomas, Joe 

Redmond, Leon Robertson and particularly 

from Arthur Cole, acting as contact 

man with the city welfare department, 

and L. J. Kimbriel, who has the exacting 

job of getting the buses pledged. 

The Uptown Theatre will be the site of 

the party and "Raymie," Allied Artists 

film starring young David Ladd, will be 

the feature. Bill Kelly, last year's wonderfur 

Santa, again will do the honors—but 

would appreciate a few "keep cool" tips, 

having been temporarily overcome with 

heat in his costume last year. Kimbriel 

and Sher estimated that the larger number 

of children to be entertained this year 

would boost the total of needed buses up 

from 21 to 27, making this year's task the 

biggest yet. 

UA Delays Shooting Start 

On 'The Hoodlum Priest' 

ST. LOUIS—Shooting on the production 

"The Hoodlum Priest," which was scheduled 

to begin here July 18, was postponed 

until July 28 and possibly until after 

August 1 by United Artists. 

Don Mui-ray, who will star in the title 

role, and is interested financially in the 

production, has taken the stoiy from the 

work on behalf of ex-convicts by Charles 

Dismas Clark, SJ, who operates Dismas 

House, known also as Halfway House. It is 

used for the rehabilitation of men recently 

released from prison. 

Both Mun-ay and his partner, Walter 

Wood, in the Murray-Wood Co., were in 

St. Louis a month ago to confer with Father 

Clark and MoiTis Shenker, widely 

known criminal lawyer, who has aided the 

priest in his work during the past 15 

years. 

The entire picture will be shot on location 

in St. Louis, using as nearly as possible 

original settings. 

No explanations were given for the delay 

in beginning production which is 

scheduled to take 18 days. 

'Alaska' Added to Title 

NEW YORK—"North to Alaska" has 

been chosen as the final title for "Go 

North," starring John Wayne, which will 

be a 20th Centui-y-Fox November release. 

ST. LOUIS—Herein lies the tale of three 

black bear.s—and how they became two 

white elephants. 

After almost a year of futile attempts, 

Edward Spradlin, manager of the South- 

Twin Drive-In, contrived to find a proper 

home for Louie and Suzy, the two surviving 

black bears. The third member of 

the trio, Blackie, the largest bear, died 

of distemper in Februai-y. 

Paul L. Krueger, president and general 

manager of the Fred Wehrenberg circuit, 

acquired the cubs shortly after the mother 

bear was shot in the fall of 1955. He 

named them and began exhibiting them at 

his three drive-in theatres, South-Twin, 

Ronnies' and 66 Park-In. 

For several months the bears were quite 

a novelty in South St. Louis. But, finally, 

most of the children became acquainted 

with each theatre's bear and their exhibition 

value diminished. 

But Blackie. Louie and Suzy stayed on. 

After Blackie died, Spradlin was asked 

to find some way of dispossessing the 

bears. But who wants a gi-owing, common 

variety black bear? 

Undaunted by refusals Spradlin took his 

unbearable problem to the newspapers, 

wire services, radio and TV. And found 

sympathetic, if laughing, eai-s and good 

publicity for the Wehrenberg ciixuit and 

current films playing at South-Tu'in. 

Even the large St. Louis Zoo and eminent 

George Vierheller listened— and said 

an emphatic NO! 

Just as Spradlin had exhausted all 

possibilities and decided to let the Humane 

Society handle the animals, his 

children boycotted him. His family pleaded 

with him to try again. 

Finally an ideal home was found in a 

small zoo in Hayti, a small community in 

the boot heel of Missouri. 

And the bear facts were summed up by 

Spradlin's daughter who spoke for all 

the childish customers when she said, "Oh, 

goody! Now no one will make a rug out of 

Louie." 

ABBOTT THEA. EQPT. CO.. Chicajo, 111. 

MISSOURI THEA. SPLY. CO., Kansas City. Mo. 

STEBBINS THEA. EQPT. CO., Kansas City. Mo. 

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CHICAGO 

^jdward Novak has been named manager 

of the Chicago offices of the National 

Theatre Supply Co. He succeeds Roy 

Rosser jr., who resigned after many years 

with National to join the Brunswick Corp. 

20th annual National Audio- 

Visual Convention and Exhibit will be held 

August 6-9 at the Morrison Hotel here . 

Revere Camera Co., headed by Ted Briskin, 

has been taken over by Minnesota Mining 

and Manufacturing Co. 

Automatic Canteen Co. has taken over 

the Nationwide Pood Service Co. operations 

involving concessions in theatres, 

factories, offices and institutions. Ben 

Regan, president of Nationwide, now becomes 

a director of Automatic Canteen. 

Larry Woolf has joined Graphic Pictures 

as producer, it was announced by Robert 

Estes, president of Graphic. Woolf has 

been associated with Pilmack for several 

years . . . Latest reports on Jack Kirsch 

indicate that he is much improved and 

able to return to business. 

"The Bellboy" opened in some 60 

theatres in Chicagoland and reports say 

the film is doing well in most of the 

situations ... Si Greiver has been appointed 

to handle the booking and buying for 

the new Oasis Drive-In which is being 

constructed at Higgins and Touhy by Oscar 

Brotnian. The opening is scheduled for 

September. Greiver will also do the booking 

for the California. Jackson Park and 

Old Orchard theatres. 

At Warner Bros., Betty Bruggeman of 

the publicity department is vacationing. 

Helen Queenan is spending her holiday 

visiting with relatives in Mississippi and 

New Orleans . . . The Palace at Crown 

Point, which has been closed for some 

time, reopened July 31 under the joint 

ownership of Ed Pruscucki and Joseph 

Paunicka. 

Owners of the Biltmore are continuing 

to operate the Biltmore Theatre since 

B&K relinquished their lease in July. 

Alvin Frank has been named manager and 

Allied Theatres of Illinois will handle the 

booking and buying. 

As a screen game, 

HOLLYWOOD takes top 

honors. As a box-office attraction, 

it is without equal. It hat 

aeen a favorite with theatre goers for 


Be sure to give seating or cor capacity. 

HOLLYWOOD AMUSEMINT CO. 

37S0 OoUnn St, • Skokic, Illinois 

Joseph E. Levine, promoter of "Hercules 

Unchained," was here for the launching of 

the campaign which is heralding the Friday 

i5i opening in 80 situations. This 

will include neighborhood houses in the 

Chicagoland area and downstate. 

Thirteen drive-ins which participated in 

the simultaneous first-run opening of 

"Hannibal" reported outstanding business. 

The film went into 79 theatres throughout 

this area for the initial showing . . . Walter 

Winchell, here for the Republican convention, 

said he is set for a leading role in 

Universal's "Dondi" . . . Dave Sandine, in 

charge of maintenance for H&E Balaban, 

returned from a vacation in northern 

Wisconsin . Nichols, manager of 

the Windsor, is enjoying a vacation. 

Mike Yelk, manager of the Milford 

Theatre, is at Edgewater Hospital following 

a heart attack . Levinsohn of 

Chicago Used Chair Mart said his company 

has completed two rebuilding jobs for the 

Pioneer circuit in Atlantic and Sac City, 

Iowa . . . Robert Sherman has rejoined the 

Stanley Warner staff and will be assistant 

to Pete Pisano at the Avalon. Sherman 

was formerly at the Capitol. 

At Universal, Herb Martinez, Paul 

Sadzeck and Marlene Jablonski are vacationing 

... A delegation of teenage fans 

met William Castle on his arrival here in 

connection with the opening of "13 

Ghosts" at the Chicago Theatre . . . The 

management at the Todd Theatre reported 

that at the end of the 31st week more 

than 300.000 persons had seen "Ben-Hur." 

Daily matinees will continue until Labor 

Day. 

Donald Crisp stopped off en route to 

New York where he boards the S.S. 

America for Scotland. Crisp said he will 

be joined there by Walt Disney for whom 

he will star in "Grey Friar's Bobby" . 

Gertrude Tucker, who has been on the 

Universal staff here for 42 years, is 

giving "how-to" tips to her niece, Helen 

Silvers, who is starting in the business at 

United Artists . . . Ace Seating & Upholstering 

Co. is reupholstering the seats 

in the Alex Theatre, Crown Point. 

Harry Kalmine, vice-president and general 

manager of Stanley Warner Theatres, 

was here to meet with local staff members 

and also to discuss plans with his group 

in Milwaukee 

. 

Balaban, with his 

two cochairmen, Harry Lustgarten and 

Irving Mages, are sending out last-minute 

reminders in connection with the Variety 

Club's Golforama to be held August 26 at 

the Elmhurst Country Club. Tickets at 

$12.50 provide golf, softball, cards, lunch 

and a steak or lobster tail dinner. 

Nancy Root, who appears in the new 

fihn, "College Confidential," arrived here 

as a California delegate to the Republican 

convention ... A pocketbook edition of 

"The Prime Time," written by Mrs. Irwin 

Joseph, is being submitted for publication. 

It is to be distributed in connection with 

the film bearing the same title. Mrs. 

Joseph has also authored two of the books 

complementing "Because of Eve," which 

is 

distributed by Modern Film Distributors. 

PRODUCER LOOKS OVER BEAU- 

TY CONTEST ENTRANTS — Ross 

Hunter, producer for Universal-International 

Pictures, while visiting in 

Chicago, looks over several young 

ladies who are entrants in the Miss 

Chicago Pageant. More than 100 applicants 

already have been entered 

in the contest, which is sponsored by 

Variety Club of Illinois. The winner 

will be selected August 5 at a Coronation 

Ball in the Sheraton Towers 

Hotel to represent the city of Chicago 

in the Miss America contest in 

Atlantic City in September. 

Kansas City Exhibitors 

Get 'Psycho' Sales Tips 

KANSAS CITY—Friday i22i afternooi 

Harry Hamburg, Paramount exchang 

manager, presented to a group of locii 

exhibitors the Alfred Hitchcock plan fc 

showing "Psycho." Hamburg himself ha 

earlier attended a regional meeting i 

Dallas where the plan was explained i 

detail. 

Mainly the plan calls for no admittanc 

and seating after the film starts, since i 

this type of show the suspense is killed 

patrons see the end before the beginnin 

Martin Stone brought his recordt 

machines and played the Hitchcock tape 

cleverly worded, to make his point wll 

exhibitors. Following these, the reguls 

trailer was shown. Then an exploitatic 

kit. containing pressbook, mat and con 

plete instructions, w'as passed out to eac 

person present. 

Columbia's "Try, Ti-y Again" is the sto 

of the gay adventures of a young marrii 

couple. 



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C-4 BOXOFFICE August 1, n3

; 

Guy 

I 

I 

CHARLOTTE—Guy 

I 

the 

I 

Gabaldon Story 

Bows in Carolinas 

Gabaldon, one of 

heroes of World War II, on whose life 

story Allied Artists has based its new 

i 

Guy Gabaldon, World War U 

Marine hero on whose exploits Allied 

Artists' "Hell to Eternity" is based, is 

welcomed at the Charlotte airport 

prior to the film's world premiere at 

the Center Theatre, Jacksonville, N. C. 

From left to right: W. O. Carmichael, 

Allied Artists manager, Charlotte; E. 

G. Stellings, president, Stewart & 

Everett Theatres; Gabaldon, and J. 

Ray Miller, vice-president of the Go- 

Getters Club, Department of North 

Carolina, American Legion. 

motion picture, "Hell to Eternity," arrived 

liere Tuesday (19) for a week of personal 

appearances in connection with the film's 

world Premiere Wednesday (27) at the 

Center Theatre in Jacksonville. N. C. 

Ernest G. Stellings, president of Stewart 

& Everett Theatres, which operates the 

Jacksonville theatre, was Gabaldon's host. 

"We were happy to have this great hero 

who captured more than 1,000 of the enemy 

single-handed in Saipan visit with us," 

Stellings said. "After he was knocked out 

of action and wounded, Gabaldon returned 

to this country and was a language instructor 

at Camp Lejeune, which is the 

prime reason for our asking Allied Artists, 

producers of the film based on his life, to 

give us the world premiere for the first 

time in the history of our circuit." 

Now 34, Gabaldon joined the Marine 

Corps at 18 because of his knowledge of 

the Japanese language. In January 1945, 

on Saipan, according to official records, 

Gabaldon is credited with killing 34 of the 

enemy and captured, single-handed, more 

than 1,000 Japanese troops. He took his 

prisoners in lots of from two to 50, storming 

pillboxes and going into caves of dense 

jungle undergrowth, finally capturing 800 

in one swoop. 

George Sherman Planning 

'Peck's Bad Boy' Remake 

HOLLYWOOD — George Sherman is 

planning to film "Peck's Bad Boy" for his 

own Shergari Corp., independent film unit 

which has just completed "For the Love 

of Mike" for 20th Century-Pox release. 

Based on the George Wilbur Peck stories, 

the film has been made twice. 

Delightful Comfort, Beauty Please 

Patrons at Remodeled Sumter House 

Obion, Tenn., Strand Is 

Opened by Bill Burton 

OBION, TENN.—The Strand Theatre, 

closed for a year, has been reopened by 

Bill Burton of Samburg. Burton said that 

attendance during early days of the new 

operation has been encouraging. The 

Strand is open each evening and has 

matinees on Saturdays and Sundays. 

Burton, who is 27, has a radio background 

and is combining it with the operation 

of the theatre. He has set up studios 

in a beauty shop adjacent to the Strand 

and broadcasts a six-day-a-week radio 

series over WTRO, the Dyersburg station. 

Burton's program features music, local 

news and guest interviews between 1 and 

2 p.m. 

Burton, who was born in Samburg, 

graduated from Hornbeak High School 

there in 1949 and went on to Keegan's 

radio and television school in Memphis. 

He worked for WCMT in Martin and 

WENK with the Reelfoit Rebels, a rock 'n' 

roll band. 

Two New Orleans WOMPI 

Delegates to Convention 

NEW ORLEANS—Mrs. Carmen Smith, 

president, and Jane Ella Moriarty, immediate 

past president, were elected delegates 

to the International WOMPI convention 

in Toronto. The alternate delegates 

are Audrey Hall and Bernice 

Chauvin. 

Among other WOMPI members who are 

making arrangements to attend the convention 

are Gene Barnette, Marie Berglund, 

Jane McDonnell, Lee Nickolaus and 

Blanche Gubler. Blanche's husband Milton 

also will be in the contingent. Several 

plan to leave here September 6 via jet 

plane to New York, then on to Toronto. 

Kerwin Mathews and Judi Meridith are 

starred in United Artists' "Jack the Giant 

Killer." 

MARTIN PRIZE WIXNEIU-MGM 

salesman Edward R. Bendler, left, 

gives a $100 U.S. savings bond to Gene 

Patterson of the Wink Theatre, Dalton, 

Ga., for the best campaign on 

"Please Don't Eat the Daisies" put on 

by a manager of Martin Theatres. 

SUMTER, S. C. — Throughout this 

month, the Sumter Theatre has been delighting 

theatregoers here with its pleasant, 

new appearance after 60 days devoted 

to remodeling. 

A larger and brighter marquee, a remodeled 

lobby and concessions stand and 

new stereophonic sound system are among 

the improvements. 

The marquee is the latest in theatre 

signs and features red and blue plastic letters 

12 inches high, compared to the old 

eight-inch letters. Slimline tubes, 72 inches 

long, are used to light the letters at 

night and gives the theatre a Broadway 

appearance. 

LOBBY IS ENLARGED 

Inside, the lobby has been made larger 

and decorated with crab-orchard stone and 

corrugated transite. Walls have been 

painted a mist green and new vinyl tile 

has replaced the old flooring. 

To provide a larger and more attractive 

lobby, the doors opening from the old 

vestibule were torn out and new ones were 

placed near the ticket office. New lighting 

also has been installed. 

New red pin-stripe carpet adds beauty 

and comfort to the stairway leading to the 

mezzanine, lounges and restrooms, all of 

which have been made more attractive 

with new wallpaper, new carpets, new furniture, 

mirrors and lights. Mu'rored cosmetic 

tables have been added in the ladies' 

lounge. 

The new stereophonic sound system, in 

addition to improving the quality of the 

sound of the pictures, will make it possible 

to provide "living stereo recorded music." 

The larger concessions stand has been 

relocated so as not to interfere with traffic 

to and from the auditoriimi. The de luxe 

counter provides more space for confections. 

KERMIT WARD MANAGER 

Kermit E. Ward has been manager of 

the Sumter Theatre since its formal opening 

on Aug. 31, 1936. He has seen many 

improvements made to the movie house, 

which cost approximately $120,000 to consti-uct 

and equip in the then City Hall 

uiiding. Today, he feels the newly remodeled 

theatre is "in keeping with the 

progi'ess of the modern growth of Sumter" 

and pledges that "we will strive to bring 

to the fine people of Sumter the best In 

entertainment and comfort." 

Other personnel at the Sumter are R. L. 

Gardner, house manager; Mrs. Patricia A. 

Corbett. secretary to Ward; Mrs. R. L. 

Gardner, hostess; Mrs. Eleanor B. Ban'ow, 

concessions attendant; Delores Ham, head 

cashier: Chandler Gilchrist, chief projectionist; 

Johnny Cochran, relief operator; 

Manford Garris and Dennis Lipford, ushers, 

and Hem-y McCoy, janitor since the 

theatre's opening. 

Free Shows in Park 

TORONTO—Free motion picture shows 

in the open air appeared here. The programs, 

which are being presented regularly 

in city-owned Willowdale Park on Bloor 

street, are sponsored by the Toronto and 

District Film Council. 


SE-l

, . And 

. From 

— 

. . R. 

1 

i 

' 

MEMPHIS 

rôl. and Mrs. William F. Ruffin will cclebrate 

their 40th wedding anniversary 

Tuesday evening t2) from 7 to 10 at their 

Covington home, 214 East Liberty Ave. 

Colonel Ruffin. Mrs. Ruffin and their son, 

W. P. Ruffin Jr., operate the Ruffin 

Amusements Co.. at Covington. The firm 

CAN 

WIN 

all 

the 

awards 

for 

ECONOMY! 

But wotch out for that demon—false economy! 

Trying tc fill a house that's full of 

battered, torn seats, for instonce. Rehabilitating 

them—filling your house with comfortable, 

happy potrons—pays off in reol 

economy . 

profits! Want to talk it 

over? Just call us . . . today! 

Now Available- 

The NEW "VINYL-foam" 

SEAT CUSHION 

More durable, more comlortable, salerl Fire 

moth resislonl, won't lump, sag or discolor. 

(S 

Molded lo "brealhe"

— 

I 

Juliette 

Detroit Fox Building 

Is New Allied Home 

DETROIT—The Allied Film Exchange, 

owned by Jack Zide, and the only independent 

film exchange still left in the 

central business district, has moved from 

the Film Exchange Building to the Fox 

Theatre Building. This leaves three whole 

floors of the 35-year-old Filmrow headquarters 

virtually vacant—the fifth and 

sixth floors are now empty, while only the 

screening room and the buUding office still 

remain on the seventh floor. Only three 

exchanges are left in the building—MGM, 

Warner Bros., and Columbia. 

Zide, after moving into his new office, 

contemplated the huge sloping roof of the 

6,000-seat Fox Theatre, located beneath 

his office windows, and promptly announced 

he would try to rent it for 24- 

sheets for the trade. The big expanse, 

although invisible to the general public, 

would be very visible to offices in the Fox 

Theatre Building, where offices of various 

circuits and booking groups are located. 

Zide figured he might be able to arrange 

a true promotion deal for the advertising 

space on the roof by swapping 

film rentals with the management of the 

Fox Theatre. 

Variety Village Boys 

Hold Variety of Jobs 

TORONTO—Reporting on the academic 

or vocational accomplishments of this 

year's graduates from the Variety Village 

School for Crippled Boys, J. Arthur Robertson, 

principal, pointed to the wide diversification 

of occupations for which the 

youths had qualified and were now employed. 

A number of graduates have become 

clerk-typists while others come under the 

classification of office assistants. Two of 

the boys have jobs as watchmakers and do 

repairing. This has been a fairly popular 

course in recent years. One student became 

a draftsman for heating equipment and 

Installations, while several of the teenage 

graduates were able to engage in sheet 

metal work and electric welding in spite 

of physical shortcomings. 

Jack Elliott Establishes 

Industrial Film Company 

DETROIT—A new firm for the production 

of industrial motion pictures is being 

established by Jack Elliott under the name 

of Jack Elliott Productions, with offices 

in New York City and Las Vegas as well 

as Detroit. 

Elliott, formerly a song writer with a 

screen Oscar to his credit, has been national 

creative director for W. B. Doner 

and Co., national advertising agency, for 

the past two years. The new firm will also 

produce radio-TV commercials and have 

an operational tie-up in Paris. 

Free Shows at Museum 

OTTAWA—The theatre in the National 

Museum of Canada has opened a summer 

season of film shows free to the public, 

with performances at 3 p.m., Monday 

through Friday, and on Wednesday night 

at 7 o'clock. 

As It Looks To Me ^S! 

By KROGER BABB 

A Showma n's Views on Merchandising Motion Pictures 

ORGANIZING YOURSELF and your 

work is simply an IQ test automatically 

determining if you have the energy and 

abUities to organize others. It says so 

right here in this book that we've just 

read. Someone has written that cleanliness 

is next to godliness. Perhaps that's 

the basis for this author putting neatness 

first. Men who have a method, a system, 

get more work done and do better jobs. 

Yet they have more leisui-e hours on and 

off a job. Better have a talk with yourself. 

GOOD EQUIPMENT, modern tools with 

which to work in this Jet Age are "musts." 

Outdated things like old typewriters, 

hand-pull adding machines, etc., should 

be replaced. They cost more in loss of time 

—and today labor is the big item of expense—than 

would their replacement with 

new, modern, faster mechanical aides. Yet, 

give a theatre manager who is disorganized 

the very finest of evei-ything with 

which to work and he stUl won't get a 

good job done. He lacks system, or knowhow. 

YOU'LL MEET THEATREMEN who 

can't remember. They forgot to get 

change, they forgot to get their ad copy 

to the newspaper, they forgot to call the 

express office. When you meet this type, 

watch out. They'll forget half the things 

they're assigned to do on a campaign. 

Forgetfulness is just like remembering 

both are habits. If you can't remember, 

write it down. Write so that you or anyone 

else can read it. From your local 

printer supply yourself with a huge deck 

of forget-me-not cards. Ask for "tagboard 

weight stock." Get them cut 3x4 inches or 

about the size of a deck of playing cards. 

Get 1,000 gold cards, 500 green cards, 500 

white cards, 500 red cards and 500 light 

brown. They'll cost a couple of bucks. 

WITH THESE CARDS you wUl start 

making notes—one item to each—and 

breaking down and assorting your problems 

and things to do, automatically, by 

colors. For example put everything that is 

dangerous unless taken care of promptly 

on red cards—such as the roof leaks, the 

electric socket on the com popper needs 

replacing, new glass for the window in the 

ladies' room, etc. Keep all of your red 

cards together, secured with a rubber 

band, before you on your desk. Use the 

gold cards for all items that will make 

your theatre money—such as calling the 

radio station, getting out advance ad copy 

or making a tie-up on a certain film with 

the PTA. Use the white cards for all personal 

items—such as picking up the son 

after school, buying some booze or phoning 

your mother. Use the green cards for 

reminding you of everything about which 

you need to get an okay—or on which you 

want a "green light"—such as getting a 

cartoon booked for two weeks from Sunday, 

asking the office for approval of a 

$10 donation to the Boy Scouts, or propositioning 

the district manager for a raise. 

On the brown cards jot down things you 

don't want to forget, but which can wait. 

Odds and ends. 

YOU'LL MOST ALWAYS find five 

"decks" of cards in front of you, secured 

by rubber bands. You know the gold are 

the most important so keep thumbing 

through these and getting these things 

done. When you complete an item, tear up 

the card reducing your declcs. You also 

know red had better have immediate attention, 

so it's not wise to go home many 

nights with red cards on your desk. Keep 

going through deck-after-deck and fighting 

the battle to tear up every card. Not 

until your desk is without a single card of 

any color should you think about going 

fishin'. 

EACH MORNING AS you begin a new 

day, sit down and remove the rubber 

bands from all five decks. Spread all 

cards out on your desk in color-rows. 

Study your notes on each. If something 

that could wait (on a brown card^ at last 

has become something that must be done 

today, transfer the note to a red or gold 

card. Reschedule your work. Next, take 

each color row separately. Study all of 

your gold cards. Put them into a "rotation" 

that fits the problems of the day. 

Maybe this can be done right now, while 

this needs to wait until late afternoon. 

Systematically set up your gold deck so 

that first things come first, off the top. 

Do each row likewise. Now you're playing 

today's game with five re-arranged decks. 

Nothing can escape you, be neglected or 

forgotten. 

FINALLY, TAKE four cards of each 

color, secure them with a rubber band, 

and slip this little deck of 20 into your left 

trouser pocket. Carry them with you day 

and night. Each time something comes to 

your mind, or occurs, make a proper note. 

Each time you return to your desk, segregate 

the notes and add them to your 

master decks. Replace the used cards with 

new blanks of the same color. Follow this 

system religiously for one year and man, 

you're organized. You'll get three times as 

much work done any day a lot easier than 

you're doing two-thirds less, right now. 

Mrs. Rosa L. Poll Estate 

Divided Among Daughters 

NEW HAVEN—A value of $86,192.01 has 

been fixed on the estate of Mrs. Rosa L. 

Poli, widow of theatre circuit founder 

Sylvester Z. Poli, who died last January 

5 at her Woodmont estate. 

Her will, dated Nov. 4, 1957. divides the 

estate equally among four daughters 

Poli Sheahan. Lurina Poli Clare, 

Adelina P. Poli and Lillian Poli Gerini>, 

with the exception of minor bequests. 

Theatres once under the Poli banner are 

now part of Loew's Theatres. 

BOXOFFICE August 1, 1960 SE-3

' 

? 

; a 

. . From 

. . 

From 

— 

. . Levon 

. . The 

. . 

Operations 

. . Sympathy 

. . 

Don 

NEW ORLEANS 

bravely through an operation to remove a 

R special thank you to BOXOFFICE from 

man; bulletin; Ida Klos, chairman, Jane 

3750 Ookton '. ' SkoUc, Illinois 

the local WOMPI chapter and to sister badly inflamed appendix Friday. July 22. 

WOMPI Sue Bennlngfield, Dallas, for her at Mercy Hospital. Marion said Anise's 

grand participation in the recent cover condition was good but she planned to remain 

at the child's bedside several days. 

story, which featured the pictures of 

WOMPI's first ladies . . . Catherine Wilson, 

veteran film inspector who has been staying 

home most of the past ten years, ex- 

Marijo James. M. A. Connett's booker, in 

Exhibitors on the Row from Mississippi: 

cept as a vacation pinch hitter, is back on company with her school age nephew, 

the Row again. She is at Masterpiece Dwight James. Newton: T. G. "Teddy" 

Pictures, taking over for the two inspectors. 

Clementine and Ernestine. 

Solomon, president, and Jim deNeve, general 

manager. Gulf States Theatres, Mc- 

Comb: Leuther and Eual Woodfield. Moonlight 

The Airline Drivc-In ran a "Three Big 

Drive-In. West Long Beach: Levon 

All-Women Show" consisting of "Outlaw Ezell. Pascagoula theatres: B. V. Sheffield, 

Women." "Swamp Women" and "Pi-ehistoric 

Women." The drive-in has been sity. Ellisville From Louisiana: Nick 

. . . 

Sheff. Poplarville and Tom Watson, 'Var- 

featuring all sorts of "Ramas," such as Erdy. Fox. Livingston: Aubrey Lesseigne, 

"Spook-a-Ramas." and getting lively attention 

from the city's teenagers. Lawrence Drive-In: Frank de Graauw. F&R Enter- 

Patterson indoor and Berwick iSt. Mary's) 

Woolner. general manager in charge of prises. Abbeville: Frank Olah jr., Star, 

advertising, has been doing an effective 

Phillip Salles, Covington theatres: 

Albany: 

job with cut out mats, cleverly arranged. 

the interest of her dad's 

Anna Molzon, in 

Royal. Norco: Mrs. Bertha Foster. Violet 

Mabel Casanova, NSS general clerk, 

and Port Sulphur theatres: Nerry Comeaux. 

whose first concern was calling on his 

along with her husband and daughters, 

left for Miami by car for three weeks. 

buyer and booker, J. C. Broggi in the interest 

of his Breaux Bridge and St. Martins- 

Other vacationers from industry staffs 

arc Amelia Weber. Film Inspection Service: 

Ernestine Lang. Masterpiece Pictures 

ville theatres: Prank Pasqua, Pasqua, 

Gonzales and Rene Brunet of the local 

inspector: June Dix. Warner contract 

Famous Alabama were Charles 

. 

clerk: Elsie Piaggio. Loew's State boxoffice 

Waterall, Chatham, operator of a string of 

cashier, and Robert Ragland. Loew's State 

theatres in that state, and Charles King 

managerial staffer. Bobby is on 15 days of 

jr.. associated with his father in theatres 

active duty with the U.S. Army at Ft. 

in Mobile and Prichard Florida 

. 

Chaffee, Ark. . . . Back at work following 

was Francis Johnson, Navy Point, Warrington, 

who also has J. G, Broggi to 

vacations were Amanda Gaudet, NSS 

accounting department head, and Ethel 

handle the buying and booking. 

Holton, 20th Century-Fox. who with six 

friends leisurely took in the sights of A line-up of WOMPI 1960-61 committee 

Mexico. 

chairmen and their committees includes 

A WOMPI salute to Eddie Favre, Delia program: Delia 

Jean's husband, the ultra chef de cuisine Carmen Smith. Blanche Gubler. Lee Nickolaus. 

Judy Hanmer, Florence Lanoix, 

at the party for outgoing WOMPI officers 

at the Favres' comely and cozy suburban Thelma Reinerth. Bernice Chauvin, 

dwelling place. Eddie was up bright and Imelda Giessinger and Jane McDonnell, 

early to spread a table fit for a queen. All cochairmen; membership: Imelda Giessinger. 

chairman, Jane Ella Moriarty and 

by himself he barbecued 48 chickens 

drenched with a delectable sauce, a recipe 

Elizabeth Browne, cochairmen: service: 

Gladys 'Villars, chairman: Marie Saucier, 

of his own concoction. 

Evelyn McNulty, Rolande Guma, Claire 

Marion Guerin 'Film Inspection i reported 

that her young daughter Anise came vin and Inez Tauzin. cochairmen: civil 

Rita Stone, Mrs. Hanmer. Bernice Chau- 

defense: Connie Aufdemorte. chairman: 

finance: Anna Sinopoli, chairman, and 

Jean Favre. chairman: 

Imelda Giessinger, cochairman: social: 

Blanche Gubler. chairman; Mrs. Sinopoli. 

Evelyn McNulty. Marie Berglund, Regina 

Lambou. Miss Moriarty, Mrs. Giessinger, 

Mrs. Chauvin. Mrs. Hanmer. Claire Rita 

Stone and Delia Jean Favre. cochairmen; 

publicity and international relations: Gene 

Barnctte. chairman: Marie Berglund. Helen 

Bila and Claire Rita Stone, cochairmen: 

extension: Alma Lee Maholland. chairman. 

and Amanda Gaudet. cochairman: IOC: 

Gene Barnette, chairman, Marie Berglund 

and Helen Bila, cochairmen: fraternal and 

gifts; Judy Hanmer. chairman, and Gertrude 

Davis, cochairman; telephone: Ethel 

screen game, Holton. chairman. Jane McDonnell. Evelyn 

HOLLYWOOD takes top McNulty. Gladys Villars. and Toni Bollhalter, 


co-chairmen: ways and means: Ger- 

if is without equoL It has trude Davis, chairman. Corlnne Bouche. 

h-'-n a favorite with theatre goers for Ethel Holton. Marie Saucier. Paula Trumback 

over 

I i ; I'ors. Write today for complete details. 

and Judy Hanmer. cochairmen: by- 

Be s to give seating or cor copocity. laws and parliamentarian: Marie Berglund. 

chairman. Gene Barnette. HOLLY'VCOD AMUSIMINT CO. ., 

cochair- 

Ella Moriarty, Amanda Gaudet and Lee 

Nickolaus, cochairmen. 

Armando Vernandes Nunez is learning 

the art of theatre management under the 

guidance of Walter Guarino. manager of 

the Saenger 

. . . Karl Williams, manager 

of Pittmans de luxe neighborhood theatre, 

has inaugurated a Wednesday afternoon 

matinee for youngsters in addition to the 

Saturday afternoon matinees. He has also 

resumed his charitable activities of entertaining 

the youngsters of one or another 

of the more than a baker's dozen of 

orphanages and other charitable institutions 

scattered throughout Greater New 

Orleans. Williams plans to keep this procedure 

in full swing during the summer. 

From Transway: Gulf States Theatres. 

McComb. Miss., closed the Vicksburg Drive- 

In. Vicksburg. Miss at the 

. 

Varsity. Baton Rouge, are to be suspended 

from August 14 through September 10. It 

is a unit of Gulf States Theatres, near the 

LSU campus Ezell. who is in 

. 

charge of O. J. Cole's theatre operations 

in Pascagoula. Miss., advised that they 

have reopened the newly remodeled and 

refuibished Pix Grand, Houma. 

. 

was closed July 21. It is one of three units 

of Bijou Amusements of Houma. with 

Arthur Bethancourt at the helm ... Ed 

Langhetee. company's field representative, 

is still confined to his home gradually recovering 

from a severe muscular ailment 

Staffers on vacation are Lawrence 

Lotz. traffic manager; Beverly Herman. 

secretary, and Raymond Gobert. Filmrow 

depot attendant. 

United Artist staffers with early August 

vacation starts are Charles Pabst, salesman, 

who with his family will motor 

through the Blue Ridge mountains; Ann 

Dufour. booker, and husband Larry will 

camp in Little Woods on Lake Ponchar- 

Robert Molzon. Norco theatre 

. . . 

train 

owner, was off on his annual leisure trek 

to Connecticut and other eastern points 

to visit relatives and friends Kay, 

. 

president of Don Kay Enterprises, returned 

to the city after spending a week with 

, 

Manager Bob Wilkes and staff at the 

Dallas branch. 

Theatres Service callers were Sam 

Daigre. Osage. Plaquemine. and Arthur , 

Bethancourt. general manager of the Bijou 

, 

Amusement Co., Houma 

is 

. 

extended to the Claude Keller jr., family. 

Eunice theatre owners, on the death of 

their 9 -year-old son. 

Paramount news via Jane McDonnell; 

Joan Escarra, exchange manager William 

Holiday's secretary, and Lee Troncoso have 

an altar date August 27 . . . Vacations 

early this month are scheduled for Elaine 

Montalbano. ledger clerk, no particular 

BALLANTYNE IN-CAR SPEAKERS 

I 

^ 

I CONCESSION EQUIPMENT & SUPPLIES ^ 

I PROJEaOR REBUILDINGJERVICE_^ 

Jtomat, Courteous Serr'ict 'Round tin Clock 

•W' -W -^ ^ 

DIXIE THEATRE SERVICE & SUPPLY CO. 

1010 Nortli S)app*y Driv* 

PO Box 771 Albony, Georgia 

Ptwne: HEntlock 2-2846 

SE-4 

BOXOFFICE :; August 1. 1960

i 

I 

\ 

closure 

: 

town 

, 

from 

1 

of 

i 

due 

' 

! 

Connecticut 

! 

Mark 

I 

HARTFORD—Of 

! 

ticut 

I "The 

I 

Mayor 

j 

I 

I 

• 

"Huckleberry 

j 

. . Althea 

. . Reporting 

place to go, just occasional lolling in local 

parks and beaches; Davis Richeaux, booker, 

and Bill Chauvin, booker's assistant, all 

set for a motor joui-ney in separate cars to 

Memphis to visit with former coworkers. 

Eddie Kaffenberger, and Travis Carr, now 

bookers at the Memphis branch . . . Beverly 

Laiche has a dashing new Chevrolet 

Impala . Suarez, ledger clerk, is 

set for two weeks of a three-week vacation, 

starting August 8. on the Gulf Coast with 

temporary abode at the Trade Wind 

hostelry in Biloxi . about herself, 

Jane said she would be observing her 

22nd year with Paramount August 17 and 

In September her 23rd year as a Filmrow 

staffer, beginning with Republic Pictures. 

Ernest A. Grecula Joins 

Tolis Theatres Circuit 

HARTFORD—Ernest A. Grecula, veteran 

industry executive, has resigned, effective 

immediately, as advertising-publicity-exploitation 

director of the five -unit 

Community Theatres Inc. to join the Tolis 

Theatres as manager of the Newington 

Theatre and assist Charles Tolis on promotional 

activity. 

Lou Arone, Newington Theatre manager, 

has resigned, his future industry affiliation 

undisclosed at the moment. 

While Grecula's replacement in the promotion 

post at Community Theatres is 

yet to be selected, it is understood that 

circuit general manager Murray Lipson is 

temporarily supervising advertising and 

publicity and also managing the Central, 

West Hartford, which had also been under 

Grecula's administration. 

Old Connecticut Theatre 

Taken for Unpaid Taxes 

STAFFORD SPRINGS, CONN.—A forecertificate 

has been filed at the 

clerk's office, conveying real estate 

; 

the Markoff Realty Co. to the town 

Stafford and borough of Stafford 

Springs. 

The property consists of a two-story 

brick building on Main street, the former 

Palace Theatre. The action was brought 

to unpaid taxes to the town and 

borough. The two departments have taken 

ownership. It is estimated that taxes due 

amount to between $8,000 and $10,000. 

The property will be up for sale at a future 

date. 

The theatre was closed in May 1959 due 

to lack of patronage, after 60 years of 

operation. 

Will Observe 

Twain Anniversary 

interest to all Connectheatres 

planning to play MGM's 

Adventures of Huckleberry Finn" is 

the news that both Governor Ribicoff and 

James Kinsella of Hartford have 

issued proclamations designating 1960 as 

Mark Twain Anniversary Year. 

Nineteen-sixty marks the 125th anniversary 

of Twain's birth and the 50th 

anniversary of his death. 

Twain, whose real name was Samuel 

Langhorne Clemens, wrote "Tom Sawyer," 

Finn," "The Prince and the 

Pauper," "A Connecticut Yankee" and 

other works while living here. 

Boxoffice in New 

Under Impetus of 

'Can-Can' Regional Bow 

Gala Shreveport Event 

SHREVEPORT— "Can-Can" opened recently 

here at the Saenger Theatre amid 

flaring photographic bulbs, music, kleig 

lights, the attendance of city and state 

officials and socially prominent Shreveport 

people. The event marked the Louisiana, 

Arkansas and Texas sectional debut for the 

20th Century-Fox musical. 

Prior to show time, 15 models representing 

style shops and stores rode in a parade 

in individual Renault convertibles bannered 

with the names of "Can-Can" cast 

members. Merchants within a 150-mile 

who represents the New Orleans and 

radius of the city cooperated in promoting 

the film. Prom major stores on down the 

line, they displayed window advertising, 

banners, cards, cutout standees, etc. In 

addition to paid newspaper display space 

for the film, all of the newspapers within 

a 150-mile radius of the city ran feature 

advances and gave prominence in reporting 

the opening. 

The picture has been doing outstanding 

business since its initial showing, according 

to Frank Jenkins, 20th Century-Fox publicist 

Memphis distribution areas. The musical 

is' on a roadshow policy, with matinees on 

Wednesdays, Saturdays and Sundays, and 

is expected to have a long run here. 

Harry Homeniuk Returns 

To Ontario Exhibition 

PRESTON, ONT.—Harry Homeniuk has 

bought the Park Theatre and reopened it 

after the house had been closed for a 

month. Prior to its closing, the Park had 

been operated only on weekends for the 

last two years. Homeniuk has returned the 

Park to a policy of operating six nights a 

week and with matinees on Wednesday 

and Saturday, during the school holidays. 

Homeniuk, who formerly operated theatres 

in Ontario for Odeon and others, has 

been out of exhibition for two years. 

sendfne 

Orleans Humming 

Appealing Films 

NEW ORLEANS — Theatre business 

soared during the past weeks similar to 

the peak summer patronage during the 

past few years, following a steady rise 

since the beginning of school vacation. 

However, during the intervening weeks 

several theatres had done top business, as 

Loew's State did with "The Apartment." 

This film had patrons .standing in long 

lines during its first week and four weeks 

later was still ringing up good boxoffice 

results. 

The Joy several weeks ago did voluminous 

business with "Dinosaurus," with 

mostly young patronage. It picked up nice 

holdover trade, with more and more adults 

turning out to see it the longer it stayed, 

due to word-of-mouth advertising by the 

young patrons. 

Of course, "Ben-Hur" has been going 

fantastically at the Civic since its opening 

around six weeks ago. Manager John Roberts 

said "Ben-Hur" grossed nearly as 

much in the first two weeks as "Around 

the World in 80 days" did in three weeks. 

Patrons are even being turned away at 

"Ben-Hur" Wednesday matinees and the 

spectacular is expected to be showing at 

the Civic for many months to come. 

Another picture which lined patrons two 

abreast and half a block around the corner 

was "Portrait in Black." one of the 

more recent openers. Other boxoffice delights 

here have been "Pollyanna" at the 

RKO Orpheum and "The Lost World" at 

the Saenger. 

Theatre managers are predicting, considering 

the line-up of quality pictures already 

booked, that business will keep up 

at a terrific clip for the remainder of the 

school vacation, perhaps even surpassing 

attendance for the same period last year. 

Interviews Hitchcock 

HARTFORD—Allen M. Widem, Hartford 

Times theatre editor and columnist, interviewed 

producer-director Alfred Hitchcock 

of Paramount's "Psycho" via long-distance 

phone. 

n 2 years for $5 D 

n Remittance Enclosed Q Send Invoice 

THEATRE 

STREET ADDRESS 

1 year for $3 D 3 years for $7 

TOWN ZONE STATE 

NAME 

POSITION 

THE NATIONAL FILM WEEKLY 

^^^ 

52 issues a year 

825 Van Brunt Blvd., Konsas City 24, Mo. 


. . Eugene 

. . Here 

. . Auditor 

. . Wilma 

. . G. 

moved 

. . The 

. . Bob 

. . Charlotte's 

. . Mitchell 

. . 

' 

COLUMBIA, 

. . Bill 

JACKSONVILLE 

Qarl Floyd, Haines City showman, has 

acquired the Blossom Trail Drive-In. 

Orlando, from former owner Theodore 

Pawela. and has changed its name to the 

South Tiail Drive-In. Floyd Theatres now 

operates 36 indoor and outdoor theatres 

in central Florida, making it the second 

largest circuit in Florida . W. Reed 

recently closed his Pug's Drive-In. Monticello, 

when he moved to Blountstown. 

Bob Greenleaf, house manager at the St. 

Johns Theatre, left for Anny Reserve summer 

training at Camp Rucker. Ala. Before 

leaving, he announced that he and Marilyn 

Hodges, former Florida Theatre 

cashier, are scheduled to be married at a 

formal ceremony August 27 in the dow^ntown 

Immaculate Conception Catholic 

Church. 

WOMPI President Philomena "Phil" 

Eckert announced the following activities 

chairmen for the coming year: Betty 

Loop, publicity: Marjorie Edenfield. monthly 

bulletin: Doris Posten. parliamentarian: 

Flora Walden. programs: June Faircloth. 

membership: Wilma Murphy, community 

services: Mary Jewell, social activities and 

Mary Hart, finances. 

. 

. 

Fred Hull, MGM manager, returned 

from a company district sales meeting In 

Joe Charles, manager 

Washington. D.C. . . . 

of the suburban Capitol Theatre, and 

Mrs. Charles are planning an early vacation 

trip to California Murphy 

returned to Allied Artists after vacationing 

in Atlanta . William Porter 

left Allied Artists for auditing work In 

Dallas Waters, Price-Waterhouse 

auditor, left Pilmrow for work in 

Miami from his Atlanta base 

. 

was Leonard Allen. Paramount exploiteer. 

to confer with Florida exhibitors on 

advance campaigns for runs of "Psycho." 

"Ben-Hur," which will open at the new 

Center Theatre Wednesday 'lOi for Its 

area premiere. Is being widely advertised 

by Florida State Theatres. There will be 

ten performances weekly and a top price 

on weekends of $2.20 for orchestra and 

loge seats. All other north Florida theatres 

operated by FST are assisting the Center 

in its advance publicity campaign. 

Bob Polland, Bucna Vista salesman, and 

Al Hildreth, San Marco manager, held a 

July 21 invitational screening of "The 

STRONG LAMPS 

ROY SMITH CO. 

365 Park St. JacksonrilU 

lOIKING SERVICE 

221 S. Church S»., Chorion*, N. C 

FRANK LOWRY—JOHN WOOD 

PHONE FR. 5-7787 

Sign of Zorro" at the San Marco a week 

prior to its opening at the downtown 

Imperial . Bower. Allied Artists 

manager, also selected the San Marco for 

a July 22 sneak preview of "Sex Kittens 

Go to College" . Yeager and 

Douglas Tidwell, local lATSE business 

agents, left as delegates to the lATSE international 

gathering in Chicago. 

"Pollyanna" had a sensational opening 

week's business at the downtown Florida 

as a result of the FST advance promotional 

campaign ... "I Passed for White" was 

a strong holdover at Loew's Twin 

Normandy Outdoor Theatre . . . "Can- 

Can " into a third good week at 

Sheldon Mandell's Five Points Theatre 

... A clever street ballyhoo was Mandell's 

use of pretty-girl "pickets" for his opening 

of "Psycho" at the downtown St. 

Johns. They paraded in front of the 

theatre carrying banners which made a 

mock protest against the policy of not 

admitting patrons In the middle of 

"Psycho." 

Mike Meiselman, manager of the Town 

and Country, where "The Bellboy" is 

having an excellent run. escaped injury 

when his car was sideswiped by a speeder 

in heavy traffic . . . J. H. Robinson, owner 

of the Arlington Theatre, has a new 

competitor at the Arlington Plaza shopping 

center. It is Bounceville. a trampoline 

bouncing center which is attracting the 

patronage of many southside children. 

CHARLOTTE 

Couth Carolina exhibitors w'ere meeting In 

Spartansburg last w'eek to decide on a 

future course of action on the Blue Law 

Case. . new WOMPI board members 

and committee chairman were entertained 

by Mrs. Mildred Hoover, i Paramount* with 

a cook-out supper at her home. After the 

supper Mrs. Becky Hunter presided at the 

business meeting. Those attending were 

Becky Hunter. Betty Beatty, 'Viola Wister, 

Myrtle Parker. Libby Hinson, Amalie 

Gnalt. Annie Mae Williams. Hazel Greer. 

Rebecca Miller. Billie Harris. Hazel Miller. 

Mack Wess. Vera Ledbetter, Mildred Warren. 

Clarinda Craig. Ruby Brooks. Blanche 

Carr. Florence Hargett, Nancy Wise. 

Thelma Culp and Irene Monohan. 

New employes at Howco are Mrs. Ella 

Austin. Mrs. Betty Gosey and Mrs. Ruth 

Johnson. . Summer Theatre 

production of "Oklahoma!" had an attend- 

Tnce of 13.000 during the past week. . 

Vcrdah Looper. Howco booker, returned to 

work after a vacation which she spent at 

home nursing a sprained ankle. 

The Lantern Drive-In, Silver Valley, has 

been reopened and is now being operated 

by the former owner. Jack Foust. . . . The 

Easley Drive-In. Easley. S. C. has been 

leased to Preston Henn and Charles 

Ivester. who will take over the buying and 

booking and all matters pertaining to the 

operation of this theatre. 

The Myers, Rich Square, has been leased 

to Stanley Pope. Carolina Booking Service 

will handle this account for Pope. . . . Warren 

Co:-: is now operating the Opera House, 

Abbeyville, S. C. . . . R. L. Huffman, MGM 

manager, and his family returned to 

Charlotte from a week in Miami. 

Visitin» th? Queen City Booking Office 

during the week were Vincent Furio, 

Pointer Drive-In. High Point: Jim Hyatt, 

Lincolnton. and Jerry Mundy. 211 Drive- 

In. Lincolnton. N. C. and E. L. Davis, 

Mount Airy, N. C. 

Exhibitors visiting Filmrow included: 

T. L. Little. Camden, S. C: Charles Duncan. 

Shelby: Harry Cooke. Mount Olive; 

George Duffy. Oxford: Jim Wallace. 

Sumter, S. C: Bill Thrush. Easley. S. C; 

M. B. Goodnough. Simpsonville, S. C; 

John Dineen. Leaksville: Ken Benfield, 

Valdese: Charlie Ivester, Marion; Buford 

Grigg. Gastonia; J. W. Griffin, Forest 

City: Jay Williams, Cowpens. S. C, and 

W. M. Morgan. Davidson. 

The Taylor Theatre, Mountain City, 

Tenn.. has been sold to Ralph Stout & 

Associates. . Harward. booker for 

Queen City Booking Agency, spent a weekend 

fishing and swimming at Wind Hill 

Beach. S. C. 

Redin Corbett Jr. Dies; 

North Carolina Manager 

GOLDSBORO. N. C.—Redin E. Corbett 

jr.. 59. manager of the Carolina Theatre 

for the last six years, died recently at 

Wayne Memorial Hospital following a sixweek 

illness. Corbett was a native of Tarboro 

but resided in Greenville from 1917 

until he w-as transferred here by Stewart 

& Everett Theatres. 

He was a member of the First Christian 

Church, the Greenville Moose and the 

Greenville Golf and Country Club. Survivors 

are his wife Deipia; a daughter. 

Mrs. John Mayor jr.. Vienna, Va.; three 

brothers and two grandchildren. 

Several Manager Shifts 

By Palmetto Theatre Co. 

S. C.—Managerial changes 

have been announced by M. S. Suggs, 

Palmetto Theatre Co. city manager. 

Al Brinson, manager of the Five Points, 

has been transferred to the Carolina 

Theatre, succeeding Robert Scott. The 

latter has been moved to Goldsboro, N. C, 

as city manager for the circuit's two 

theatres there. 

Succeeding Brinson at the Five Points 

Theatre is Will Desolate, who until recently 

was house manager of the Ritz here for 

Irvin-Puller's Columbia Theatre. 

Nebraska Airer Operating 

Despite Early Troubles 

COLUMBUS. NEB. — The Columbus 

Drive-In is sporting a new look, including 

a huge new 80x62-foot screen and new 

projection equipment for offering most all 

widescreen productions. Another improvement 

at the drive-in is a renovated snack 

bar equipped for cafeteria-style service. 

The Columbus opened this season after 

overcoming serious difficulties. Floods at 

first delayed the renovation work. After 

the floods cleared up. the new screen was 

blown down by a windstorm while being 

installed. 

SE-6 BOXOFFICE August 1, 1960

. . Dorothy 

- 

. 

at 

. . Syd 

Wometco Grosses Up 

In Second Quarter 

MIAMI—A substantial increase in gross 

revenue and earnings after taxes for the 

12 weeks ending June 18 has been announced 

by Wometco Enterprises. For this 

12-week period, earnings after taxes 

amounted to $289,914 against earnings last 

year for the equivalent 12-week period of 

$200,643, or a percentage increase of 44.5. 

Earnings per share, including additional 

stock issued in April 1960, amounted to 

29 cents for the 1960 12-week period 

against 22 cents based on a smaller number 

of shares for the equivalent 1959 

period. Gross revenues in the 1960 12-week 

period were $3,108,003, or 30.6 per cent 

above the $2,380,111 of revenues in the 

1959 12-week period. 

The 24-week figures also showed substantial 

gains. Gross revenue for the 24 

weeks ended June 18, 1960, was $5,526,953 

against gross revenue in the same period 

in 1959 of $4,740,379. Earnings per share 

in the 24-week period of 1960 were 51 

cents, whereas the company reported that 

In the same 24-week period of 1960, based 

on a smaller number of shares, they were 

41 cents per share. Earnings of the Seaquarium 

were included in the company's 

figures only from April 1, 1960. 

The company also reported that of its 

$490,235 in net income after taxes for the 

24-week period in 1960, it had paid out 

in dividends $206,739 or 42.4 per cent. The 

remainder of the earnings were retained 

in the business. Depreciation amounting 

to $280,000 was included as a deduction 

from income for the 24 weeks ended June 

18, 1960, as compared to $230,000 for the 

same period last year. 

Variety of Minnesota 

Annual Dinner Sept. 14 

MINNEAPOLIS—The Variety Club will 

hold its annual contribution dinner 

Wednesday, September 14, in the clubrooms 

at the Pick-Nicollet Hotel, according 

to Tom Burke, chief barker. There will 

be cocktails at 6:30 followed by dinner at 

7:30. A new 1960 Cadillac will be given 

away. Tickets are $110 and Ben Berger, 

president of Berger Amusement Co., is 

the chairman. 

It was announced previously that the 

club's annual golf tournament will be 

September 9, at Oak Ridge Country Club 

in suburban Hopkins. There will be a 

luncheon at noon and dinner at 7 p.m. 

Gil Swenberger is chairman assisted by 

Bob Hazelton, Bob Karatz, Don O'Neil, 

John Branton, LeRoy Miller, Harry Levy, 

Bill Wood, Porrie Meyers and Gabe 

Nathanson. 

The clubrooms, which have been closed 

for the past two weeks, reopened Monday 

the 18th. 

Schumans Return to Florida 

HARTFORD—Industry pioneer A. M. 

Schuman and his wife Carla have returned 

to the Daytona Beach, Fla., home following 

a two-month visit to Connecticut. 

Schuman retains an industry interest 

through his shares in the Park Street Investment 

Co., whose five suburban theatres 

here are currently operated by Community 

Theatres. 

MIAMI 

There has been quite a bit of shifting of 

duties at Wometco recently with so 

many on the sick list. Frieda Goldberg, 

booking department, underwent surgery 

at St. Francis Hospital . . Mrs. 

Irene Small, clerk in IBM. had major 

surgery at St. Francis . March 

ner, also in IBM, underwent major sui-- 

gery at Jackson Memorial Hospital, and 

Randy Covington, manager of Wometco's 

Bunche Theatre, was ill at Northwest 

Hospital. 

New employes at Wometco include Mrs. 

Betty Graves, purchasing department, who 

took a leave of the organization three 

years ago: Doraine Wroblewski, auditing; 

Katherine Schmel, payroll; Roberta Stubblefield, 

personnel; Mrs. Sarita Kainen, 

maintenance; Mrs. Anita Weinstein, accounting; 

Arnold Rosen, IBM; William 

Hudson, TV maintenance; Herman Bader, 

vending, and Edwin Roberts, engineering 

. . . Mrs. Louis Johnson, whose husband is 

head supei-visor of air conditioning, is recuperating 

following surgery . . . Marcia 

Ryan, personnel, is vacationing with her 

parents in New Market, N. H., for two 

weeks. 

Clifford Davis, one of the mail boys at 

Wometco, has returned from a two-week 

vacation . . . Frankhn Maury, manager of 

Wometco's Miracle Theatre in Coral Gables, 

is on a three-week vacation following 

the return of his assistant manager, 

Carl Jamroga, from a vacation . . . Tom 

Rayfield, manager of the Carib Theatre, 

Miami Beach, has returned to work but 

Walton Oakerson, manager of Wometco's 

neighborhood Essex Theatre, is taking a 

four -week vacation . . . Gordon Spradly, 

manager of the 27th Avenue Drive-In, is 

back from a two-week trip. 

Sali Eler, after seeing "The Bellboy," 

which was filmed here with a host of local 

characters, complained to Prank Stone, 

who sells movies to television, that "most 

of me was left on the cutting room floor." 

Stone, through his connections in Los Angeles, 

got her name splashed in lights on 

a billboard on Sunset boulevard in a 

12x50-foot sign. The sign read, "Who Ever 

Heard of Sah Eler?" 

L. Hubyack, West Hollywood, has an 

exhibit of paintings at Wometco's Mayfair 

Art Theatre, Biscayne boulevard, continuing 

through August 21. 

William Inge has been in town to make 

revisions for "Loss of Roses," staning Jan 

Sterling and James MacArthur, currently 

at the Coconut Grove Playhouse. After the 

opening, he went to Key West for a visit 

with Tennessee Williams. 

Gloria DeHaven, who just got back from 

Europe with husband Dick Fincher, boarded 

a jet immediately for Hollywood to 

make a film with Ward Bond in "Wagon 

Train." However, she returned in time for 

her birthday at home July 24. 

Jane Fisher found a girl to portray her 

school gii-1 friend in the filmization of her 

book, "Fabulous Hoosier." It will be June 

Cochran, who was Miss Indiana in the 

Miss Universe contest for which Mrs. Pisher 

was one of the judges. The two left 

Miami Beach for Hollywood last week and 

Bob Kaplan, associate producer in the 

new Marian Film Production Co., will join 

them shortly. 

"Greater Miami movie theatre managers 

have smiles reaching from ear to ear," 

according to Herb Kelly of the Miami 

News. "Just about every first-run house 

has a blockbuster on its screen and customers 

in large numbers are plunking 

down their money at the boxoffices. 'Elmer 

GantiT' at Florida State's Olympia, 

Beach and Gables, and 'Prom the Terrace' 

at Wometco's Carib, Miami and Miracle 

are profiting from their daring themes. 

'The Bellboy' at the Florida Riviera and 

Loew's 170th street theatres has Jerry 

Lewis' name and that is a magnet for 

moppets. Longtime holdovers. 'Ben-Hur' at 

Brandt's Lincoln and 'Can-Can' at Florida 

State's Sheridan, are reaping their share 

of the crowds." 

Children under 12 are being admitted to 

Claughton theatres this summer for 25 

cents . . . Al Weiss, executive with Florida 

State Theatres, is on vacation, and Ralph 

Puckhaber, also of Florida State, was due 

back after a three-week vacation. 

Gail Feiber of Miami won the Sheridan 

Theatre's Frank Sinatra recording listing 

contest with the names of 340 tunes recorded 

by the "Can-Can" singing star. She 

received a record album and tickets to 

see "Can-Can" . Levine of Wometco's 

Mayfair theatre took a poll of patrons 

attending the Mayfair and Sunset theatres 

regarding printed English titles versus 

dialogue-dubbed lines in the foreign films 

the two theatres and results were 85 

per cent in favor of the printed title with 

the original language track retained. 

Office Building Replaces 

Fort Lauderdale State 

FORT LAUDERDALE, FLA.—The State 

Art Theatre closed its doors on Monday 

(251. The 800-seat house is being torn 

down to make way for a new office building 

not containing a theatre. 

Built in 1924, the State was the first 

theatre in Broward County and has housed 

stage shows, concerts and films. Some 

years ago it was operated by Florida State 

Theatres. The last exhibitor was Arthur 

Davis, who had run the house successfully 

as an art theatre for the last 18 months. 

Davis has accepted a position representing 

several leading European producers 

(Franco London Films. British Independent, 

etc. to handle the sales of their 

I 

produce in the Orient. He is leaving 

August 6 for Tokyo, which will be his home 

base for the next two years. While in 

Japan, Davis will coproduce a film with 

Steve Parker starring Shirley MacLaine. 

$30,000 for 'Lost World' 

LOS ANGELES—Thirty thousand dollars 

will be spent by 20th-Fox for the advertising 

campaign in this area on Irwin 

Allen's "The Lost World." marking the 

largest local expenditure the studio has 

ever blueprinted for a Cinemascope film. 


, 

ATLANTA 

Têmbers of Local 225, lATSE. have been 

temporarily enjoined from "obstructing 

or interfering" with the installation of a 

new widescreen Todd-AO equipment at 

the Rhodes Theatre, operated by Storey 

Theatres. Piesident Frederick G. Storey 

told the court the union struck his theatre 

and set up pickets "in violation" of 

their contract with the Rhodes. Employes 

of the firm which installs Todd-AO refused 

to cross the picket lines. 

. . . 

Funeral services were held recently for 

th^ father of Charles Coburn who was 

killed in an automobile accident. Coburn 

operates the Prattmont Drive-In, Prattville. 

The Blair. Blairsville. will 

Ala. revert to the Co-At-Co circuit Monday (1^ 

according to Preston Hemi, operator of the 

circuit, who was here on a buying and 

booking trip. This theatre has been operated 

for some time by J. W. Smith. 

W. W. Fincher jr. of Chatsworth has 

taken over H. P. "Dusty" Rhodes' interest 

in the Montgomery and Jet drive-ins, 

Montgomery. Eddie Foster, Rhodes' partner, 

retains his interest and he will continue 

to manage the operation of these 

two drive-ins, while the buying and booking 

will be handled by Fincher. Fincher 

also operates the Starlite Drive-In, Athens, 

Tenn., and the Skyway Drive-In, Orford, 

Ala. He formerly operated drive-ins 

at Chattanooga. Rhodes, partner in the 

operation of the Victory Drive-In, Columbus, 

will continue to buy and book for that 

situation as well as the Alps Road Drive- 

In. Athens. 

Carl Sandburg, who has written six 

voliunes of poems, children's stories, essays, 

a novel and done newspaper and 

magazine work, is now going to write for 

the movies. He was a brief visitor here 

this week en route to Hollywood to work 


A Diviiion of Radio Corporation of America 

160-Mth Sf., N. W. 

AHonto 13, Georgia TRinity 6-0394 

FOR QUALITY,'**************®' 

SERVICE AND SATISFACTION

. . . "Ben-Hur" 

. . Al 

. . The 

. . During 

) 

. . 

SAN ANTONIO 

The Aztec Theatre drew heavy crowds for 

the showing of "The Lost World" . 

Mrs. Billy Sharp was spending a vacation 

with her friends and relatives in Sacramento 

... A timely picture ripped from 

today's headlines, titled "Cuban Rebel 

Girls," was one of the attractions at the 

El Capitan Drive-In . the showing 

of "Tarzan the Magnificent" at the 

Texas, children under 12 got in on a 

Tarzan coloring contest by obtaining 

blanks at any local HEB Pood Store. The 

first five prize winners were awarded a 

transistor radio. Others saved money on 

their admission tickets when they got a 

coupon for a 30 per cent discount. 

Tommy Sands has been transferred to 

Long Beach, Calif., for another tour of 

duty . "Junior" Prince of the Majestic 

Club in the Majestic Theatre Building, 

was in Nix Hospital for an appendectomy 

entered its tenth week at 

Interstate's Broadway Theatre, Alamo 

Heights . Evening News termed 

"The Apartment," which played the 

Aztec, as a "peachy film." 

Tommy Reynolds, Houston-Santone 

movie producer, was back in town from the 

Bayou City. He will screen his latest 90- 

minute picture for the trade Monday ( 

1 

at one of the Cinema Art neighborhood 

houses ... To plug the world premiere of 

"The Alamo" at the Woodlawn Theatre 

this fall, a group of 1,000 trail riders from 

all over southwest Texas are to leave 

Brackettville soon and arrive in the Alamo 

City in time for the gigantic opening of 

the multimillion dollar production. 

. . . Mrs. Margie 

In town to book Mexican pictures were 

Frank Fletcher, Ritz, Houston; John 

Flache, Alemeda and Fiesta Drive-In, 

Lamesa; Mrs. Ted Beshear, Slnton Drive- 

In, Sinton, and Irines Salinas, Eagle's 

Drive-In. Benavides 

L'Hommedieu, secretary to manager Gor- 

H 

U

TEXAS DRIVE-IN 

THEATRE OWNERS ASSN NEWS 

Big Dallas 1961 

TDITOA Airer 

Convention Promises New Records 

DALLAS—Plans are under way already 

for the Texas Drive-In Theatre Owners 

Ass'n ninth annual convention, which is 

to be held for the second consecutive year 

at the Sheraton Dallas Hotel. Convention 

dates are February 7-9. 1961. 

This convention annually is the largest 

gathering of drive-in exhibitors in the entire 

nation. More than 500 theatre owners 

from all parts of the country are expected 

to make reservations for the 1961 convention 

here. 

Booth contracts and contracts for advertising 

space in the convention book are 

pouring in. giving promise that the coming 

event is destined to be the finest and 

largest meeting in the long series. 

Four Personnel Changes 

By Minnesota Circuit 

MINNEAPOLIS—In a revision of personnel 

by Minnesota Amusement Co., Charles 

Zinn. formerly northern district manager, 

is the new city manager in Minneapolis 

and manager of the State Theatre here. 

He replaces Tommy Martin, who has been 

named manager of the Paramount in St. 

Paul. 

Don Alexander, formerly manager of 

the Paramount, has been named manager 

of the Riviera Theatre, St. Paul. He 

replaces Arlo Van Sickle who becomes 

house manager of the Paramount, St. Paul. 

^ so screen game, 

^HOLLYWOOD tokes fop 

honors. As o box-office attraction, 

it is without equal. It has 




HOLLYWOOD AMUSEMENT CO. , 

' Skokic, IH.ncs 

3750 OoMon S-. 

115 MVOt ST. San yroncKco IZI CaliP. 

SW-2 

Car Injures Two Staffers 

At Fort Worth Cowtown 

FORT WORTH—While the Cowtown 

Drive-In was showing "Circus of Horrors" 

on a recent Saturday evening, it suddenly 

became a night of horrors off screen as 

well as on in the drive-in theatre area. 

As Jack Gordon, columnist for the Fort 

Worth Press, described the events: 

An automobile slammed into the boxoffice, 

splintering the left leg of Policeman 

George Hall, an off-duty employe at the 

theatre for nine years. Officer Hall was 

rushed to St. Joseph's Hospital. 

Theatre Manager Bill Corbell, trapped 

in the boxoffice. didn't let on that he was 

hurt. Attendance at "Circus of Horrors" 

was heavy. Corbell, though in pain, stayed 

on to take care of his patrons. The show 

must go on. 

Later. X-rays showed Corbell suffered a 

fractured pelvis. 

The manager was released from the 

hospital and is on limited duty at the 

Cowtown. Officer Hall still is at St. Joseph's. 

His showgoing friends can send 

him a get-well card to Room 210. 

'Cimarron 

Premiere 

Slated in Oklahoma 

HOLLYWOOD—Following huddles here 

between producer Edmund Grainger and 

Gov. J. Howard Edmundson of Oklahoma, 

a festive world premiere of Grainger's 

"Cimarron" has been scheduled for Oklahoma 

City the third week in November. 

A large group of filmland celebrities will 

take part in the gala ceremonies, which 

will receive full cooperation by the state. 

Herb Taylor Assumes Post 

With Long Island Circuit 

WEST MEMPHIS, ARK.—Herb Taylor, 

former manager of the Avon Theatre, has 

accepted a position with Associated Independent 

Theatres of Long Island, N. Y. 

The Taylors, who have four children, 

have moved to their new home on Long Island. 

Taylor was instrumental in organizing 

the local army reserve unit early this 

year. 

TV to Almost All Canada 

OTTAWA—In his report in the House 

of Commons on broadcasting activities 

throughout the country during the last 

year. Revenue Minister Nowlan said that 

16,500,000 Canadians, one million less than 

total population, now live In areas served 

by the government's Canadian Broadcasting 

Corp. or privately owned stations. 

Nowlan said 80 per cent of all Canadian 

households have one or more television 

sets. The CBC was asking for an appropriation 

of $71,739,400 to cover expenses for 

the current fiscal year. 

.oings at the 

Irive-ins 

After 15 weeks without a winner. Interstate 

271 Theatre, Paris, Bonus Night paid 

off. The wife of a Paris fireman won the 

$1,000 bonus. Fifteen names had been 

called during the previous weeks, but none 

of the would-be winners were present. 

The contest has resumed with $750 at 

The Post Oak Drive-In, Houston, will 

open at its new and larger site at 1255 

North Post Oak Rd., between the Katy 

and Hempstead highways. It will featurea 

snack bar, three separate high fidelity 

sound systems, a large widescreen tower 

and a new screen. The operators said an 

extra amount of space has been allowed 

between speaker posts for cars. Constructed 

at a cost of $800,000, the theatre has a 

number of unusual features. The parking 

ramps are arranged so that occupants of 

the smaller cars with lower windshields 

will have a clear view of the screen. 

Much interest has been shown in the 

wrestling matches at the Holiday Drive- 

In, Burnet. The matches are held each 

Friday night during the intermission period. 

The matches include all divisions. 

A youth was arrested and charged with 

stealing a speaker from the Garland 

Road Drive-In, Garland, when police 

stopped him for speeding. Police said they 

found the speaker in the trunk of the 

youth's car after a search. The owner of 

the theatre had reported the speaker missing 

last week. A technical charge of theft 

under $5 was filed in corporation court. 

Shirley Farrington won the Miss Kingsville 

title at the King's Drive-In, Kingsville. 

L. D. Sipes of Sipes Theatres, who 

| 

hosted the contest and presented the major 

prizes won by the top three finalists, 

reaped a harvest of local good will through 

the pageant. Sipes put up one of the most 

| 

beautiful trophies ever given for this type 

of competition. Sipes' theory on the promotion 

was "if we can't go first class, let's 

just don't go." But he went—all the way. 

Jack Kirkland of Navasota would have 

been $10 richer had he attended the Texas 

Drive-In, Navasota. Howard Robb, drivein 

owner, said today that Kirkland's license 

plate number was the first one 

called in the theatre's new contest. 

Firemen were called out to a grass fire 

alarm near the Hillside Drive-In, Corsicana. 

The fire was spreading toward 

some petroleum storage tanks but was extinguished 

before it could reach them. 

The snack bar at the Chief Drive-In, 

Jacksonville, was entered and an estimated 

$30 to $40 taken from a cigaret machine. 

Police reported that the snack bar 

was entered by forcing the south door. 

The knob was knocked off a safe but it 

was not opened. 

A man phoned Mrs. Lynn Heflin, cashier 

at the South Side Drive-In, Fort 

Worth, and asked what would be showing 

that evening. Mrs. Heflin outlined the two 

films in detail. The man said they sounded 

interesting. He said he would drive over 

for the show. Later, storm clouds appeared. 

The man who had phoned earlier 

called again. "I'm soiTy I won't be able to 

come—the weather just looks too bad," 

he said. 

BOXOFFICE :; August 1, I960

. 

Mrs. Alberta Long 

Pastime President 

CHARLESTON—Mrs. Alberta S. Long, 

daughter of the late Albert Sottile and wife 

of Charleston businessman J. C. Long, has 

been elected president of the Pastime 

Amusement Co. 

Mrs. Long succeeds her father, who 

headed the company for more than 50 

years, and died earlier this year. 

Pastime Amusement Co. owns and operates 

six motion picture theatres in the 

Charleston area: the Gloria, Garden, 

Riviera, Arcade, American and Ashley. 

The company's board of directors, meeting 

recently, also announced that Frank 

J. Sottile has been elected to fill the vacancy 

on the board created by Albert 

Sottile's death. 

The board includes Mrs. Long as president: 

J. C. Long, executive vice-president; 

H. G. Meyer, vice-president; J. C. Mc- 

Manus, vice-president; Mrs. Joyce Long 

Darby, vice-president; John B. Hartnett, 

secretary; Frank J. Sottile, assistant secretary; 

O. L. Long, treasurer, and Mrs. 

Mary Ellen Long Way, assistant treasurer. 

Mrs. Long announced that the operation 

of the Pastime Amusement Co. would remain 

the same, and that the policies and 

practices established by her father would 

continue to be followed. 

She expressed optimism about prospects 

for continued success in the operation of 

the company. 

EL 

PASO 

^he Trans-Texas circuit has scheduled 

quite a unique advertising, if not 

downright amusing, campaign for United 

Artists release "Macumba Love," soon to 

be shown here. Bud Thaxton, assistant 

manager at the Ellanay, received a sizable 

cardboard box of animal bones via Film 

Forwarding Service the other day from 

Harry Gaines, manager of Trans-Texas' 

State Theatre at Denison. The contents 

had been calcimined to bring out the detail; 

but the humor was on the shipping 

label, which read: "Bones—Do Not Rattle!" 

Jack J. Veeren, Bordertown Drive-In; 

Jim Cardy, Del Norte Drive-In, and Bill 

White, manager of the downtown Crawford 

Theatre, got together for the simultaneous 

booking of Universal's "Dinosaurus," 

both advance and current attractive 

composite newspaper advertising 

proving worthwhile. The showing was 

first-run for El Paso and in all three 

situations the film received extended playing 

time. 

Dr. Don E. Schooler of Trinity Methodist 

Church, and where your correspondent 

was a member of the congregation the 

morning of the 17th, unreeled an incident 

relative to his morning service of one of 

the motion picture industry's most distinguished 

producers. As Dr. Don related: 

-^"Some 30-odd years ago, there was a 

poor family living in Kansas City. Among 

the members of this household, was a 

young boy who enjoyed drawing, either 

with pencil, water colors or crayon. Some 

encouraged this boy to take a few samples 

of his work for a newspaper editor to see. 

The Kansas City Star rejected his efforts 

as worthless. This boy began to make 

sketches and various signs for the 

churches, until his work became in demand. 

His quarters were the corner of 

the family garage. One evening, by 

lantern-light, as he sketched, he noticed 

a very small mouse run across the floor 

and make its way up the leg of a table. 

The mouse then climbed onto the drawing 

board the lad had made. For an instant 

the mouse stood on its hind legs, then 

fled. Thus was the creation of something 

big and international; for the boy's name 

was Walt Disney—and his character, 

Mickey Mouse!" 

FPC Holds at $22 

TORONTO—After making a sharp advance 

early in July, the stock of Famous 

Players Canadian Corp. maintained a high 

level at slightly better than $22 per share 

in trading on the floor of the Toronto 

Stock Exchange. A report on market trading 

for the five-day week ending July 8 

showed that 9,165 shares had been sold 

for the heaviest turnover in FPC stock in 

some years. The buyers were believed to 

be long-range investors. 

If It's Good Promotion 

someone 

BOXOFFICE 

will 

report it in . . 

/" Fresh from the scenes of the activities each week come constan, 

reports of merchandising of films. Most of these are ideas you 

can use for your own promotion. All of them ore interesting and 

most of them ore profitable in other similar circumstances. Make 

full use of these practical ideas by practical showmen, many of 

whom you may know. 

Motion pictures lend themselves ideally to good advertising. The public interest is 

high. 

Capitalize on the interest that already exists and increase your attendance 

-with proved ideas. 

noxOFFICE August 1, I960 SW-3

. . . Vacationing 

Sol 

OKLAHOMA CITY 

p.it Transue, formerly chi-f en::inccr with 

Altec Service Co.. and more recently 

with a local television station, has joined 

the staff of the Oklahoma Theatre Supply 

Co. here. Pat has had many years of 

experience in the sei-vice of sound and 

projection equipment and was associated 

with Altec over ten yeais. 

Oklahoma Theatre Supply is continuing 

its policy of expanding service facilities 

to the exhibitor. They feel that the exhibitor 

is entitled to an economical source of 

service in order to maintain his theatre 

and keep his sound and projection equipment 

up in tip-top shape. With the announcement 

of Transue's association with 

the firm, it offers a well-trained and experienced 

staff which includes J. Eldon 

Peek, Jess Bolman and Walter Wortham. 

Peek owns the Oklahoma Theatre Supply 

Co. here and also has a theatre supply 

company in Kansas City and offers the 

exhibitors the same service in that territory. 

Gene Sichclman, home office auditor for 

Columbia Pictures, is spending a few weeks 

here auditing the local Columbia exchange 

at Universal was Dan 

Snyder, head booker . . . C. H. "Buck" 

Weaver planed to Dallas recently to attend 

a meeting for the purpose of advertising 

and exploitation of Alfred Hitchcock's 

latest picture, "Psycho." Weaver 

said the picture has great possibilities and 

with proper advertising and exploitation, 

should do an excellent business in large 

and small situations. 

There has bren or soon will be the reopening 

of several theatres in this exchange 

territory. Jep Holman, who oper- 

OUR CUSTOMERS^^^^^^^^^ 

appreciate the same day delivery of 

orders. Only a tremendous stock can 

assure this service." 

"Your Complete Equipment House" 

OKLAHOMA THEATRE SUPPLY CO. 

628 Wcit Grand Oklohofno CIfy 

ated the theatres in Lindsay for several 

years, has reopened the Trend Theatre, 

Maysville, which he has leased from the 

owner Sam Ridgeway. This reopening took 

place July 22. Roy L. Rollier, who owns 

the Lamont Theatre, Lamont, which has 

been closed for several months, was on the 

Row arranging bookings. He will reopen 

about August 1. Bill Cleverdon. who operates 

the Altus Ritz Theatre, will reopen 

the Ritz in Eldorado around August 1. 

This theatre has been closed since January. 

Cleverdon will start with a Friday- 

Saturday and Sunday-Monday policy until 

the cotton-pickers arrive in September. 

Then he will open fulltime. with one 

change each week devoted to Spanishlanguage 

films for the Mexican cottonpickers, 

ilncidentally, the cotton crop 

looks headed for a bumper hai-vest, just 

as the wheat crop was bumper sizei . . 

. 

Clyde Christian has reopened the Wewoka 

Pix Theatre, which had been closed some 

time. This theatre is operating in competition 

with Video Independent Theatres' 

Key Theatre . . . Other openings are contemplated 

but at this time we have no 

more definite information about them. 

More about the exhibitors who were 

seeking election in the primary held July 

5. As stated in an earlier issue. Bill Wilson 

was nominated for county commissioner 

in Woodward County and will get 

the office in November with no opposition. 

We are advised that Houston Burns. 

Opera House, Apache, who was seeking 

election as county commissioner of Caddo 

County, was defeated, but Ernest Drew, 

Empress Theatre, Waurika, was nominated 

as county assessor of Jefferson county 

on the Democratic ticket, which automatically 

gets him that office in November. 

There may have been others but we 

have not heard about them. 

Exhibitors visiting Filmrow recently: 

O. A. Womble and son Rex. Caddo: Roy 

L. Rollier. Lamont. Lamont: Bill Cleverdon. 

Ritz. Altus; Jep Holman, Trend, 

Maysville: Hank Robb. Dallas, and Alex 

Blue, Tulsa, who operate the Admiral 

Twin Drive-In: Clint Applewhite, Liberty, 

Carnegie; Jimmie McKenna, Circle and 

Tulsa theatres, Tulsa; Weldon Brown, Rex 

and Skyvu theatres, Nowata; Wesley 

Hodges, foi-merly Anadarko and Weatherford 

exhibitor, was in with Howard Collier. 

Geary. Geary, who plans to reopen the 

Bulldog Theatre. Weatherford. in the near 

future: Walter Christianson. with his wife 

and son Bruce. Rex, Konawa: Roy Shields. 

Sooner, Enid: L. E. Brewer, Royal and 

Brewer's Drive-In, Pauls Valley; Jimmie 

Leonard, Tower, Drumright: Jess Jones. 

Ritz, Crescent: Jess Sanders, manager of 

the Star and Harmony theatres. Sand 

Springs: Milan G. Steele, Lakeside Drive- 

In, Paw^nee: Gary Barnhill, Mulkey and 

Sandell Drive-In theatres. Clarendon, 

Tex., in conferring with his buyer and 

booker. Athel Boyter; Bob Downing. 

Crown and Cardinal. CoUinsville, and 

Jack Johnston and son Mike, Washita, Cordell. 

in conferring with his buyer and 

booker. Sam Bi-unk. 

Mrs. A. L. McArthur, owner of the 

Beaver. Beaver, was a welcome visitor 

here. She made a trip recently, just roaming 

over North America. She said she had 

driven 25,000 miles, enough to reach 

around the world, and was mighty tired 

and glad to get home to Beaver. She has 

leased the theatre to the T. V. McDowells 

of Buffalo. 

Visiting and on business from Dallas 

were Don Grierson. Empire Pictures, in 

conferring with Frank McCabe, Video, and 

other bookers on the Row and also in to 

see Han-y McKenna and Lois Scott, Screen 

Guild ; Sacks, representing Lopert 

Pictures, and Jim Pritchard, Allied Artists 

. . . Evelyn Holly, Columbia exchange, was 

on vacation. 

Just a few more words regarding the 

meeting to be held September 12, where 

exhibitors and distributors will get to-' 

gether. President Paul Stonum of thei 

United Theatre Owners of Oklahoma and 

part of Texas, has announced that he is 

negotiating with one of the beverage companies 

here to sponsor the luncheon and 

pick up the tab afterwards. He also said, 

that one and maybe two prominent speak-, 

ers will be on the agenda. It is hoped that 

the entire day's activities will be over 

around 6 p.m. and those that have to go 

home will have time to do so and will not 

have to spend the night here. However, 

if enough do stay over, something will be 

planned for them during the evening. So 

come one, come all and let's have another 

oldtime get together for the betterment 

of the motion picture industi-y! 

settefinB 

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THEATRE 


TOWN ZONE STATE.. 

NAME 

POSITION 

^ffl^B-Ê NATIONAL FILM WEEKLY 52 issues a year 

825 Von Brunt Blvd., Konsos City 24, Mo. 

New Fox Drive-In Opens 

Outside Charlotte, N. C. 

CHARLOTTE—The gala 

opening of the" 

new Fox Drive-In on old Statesville roac 

was celebrated Thursday il4i. The drive) 

of each car was admitted free and manj 

prizes were provided for patrons attending 

the intial screen program. 

The double feature opener bracketec 

Alan Ladd and Ernest Borgnine in "Th( 

Badlanders" and Frank Sinatra in "Nevei 

So Few." 

Edgar Stehli will portray King Krona; 

in MGM's "Atlantis, the Lost Continent.' 

MGM's "Where the Boys Are" is the film 

ization of Glendoin Swarthout's novel. 

SW-4 

BOXOFFICE August 1. 196(

; 

Towne 

I 

kept 

! 

Apartment," 

! downtown 

I 

I 

— 

— 

— 

'Psycho' Tops Omaha 

In Summer Upsurge 

OMAHA — Above-average receipts were 

chalked up by every downtown theatre in 

Omaha last week and the suburban Dundee 

came near in a strong summer boxoffice 

surge. The Orpheum was far ahead 

of the pack as "Psycho" drew turnaway 

crowds and rang up a 210 per cent score. 

The Omaha nearly doubled average figures 

with "The Bellboy," and "Ben-Hur" 

continued strong in its 23rd week at the 

Cooper. 


Cooper—Ben-Hur (MGM), 23rd wk 125 

Dundee The Glenn Miller Story (U-l), reissue... 95 

Omoho The Bellboy (Para) 195 

Orpheum Psycho (Para) 210 

Stofe Bells Are Ringing (MGM), 2nd wk 105 

Mill City Has Fine Week 

Despite Aquatennial 

MINNEAPOLIS — Business picked up 

considerably this past week, despite competition 

from the Minneapolis Aquatennial, 

with most situations recording 

grosses way above average. Among the 

newcomers "I'm All Right, Jack" at the 

Uptown Theatre had a rating of 250 per 

cent, and "Psycho" at the State rated 200 

per cent. "Ben-Hur," in its 22nd week at 

the Academy, had another big 650 per cent 

week. 

Academy ^Ben-Hur (MGM), 22nd wk 650 

Century Con-Con (20th-Fox), 6th wk 100 

Gopher The Bellboy (Para), 2nd wk 200 

Lyric Strangers When We Meet (Col) 1 50 

Orpheum Honnibol (WB), 2nd wk 125 

Pon—The Rot Race (Para), 4th wk 140 

St. Louis Park Pollyonno (BV), 3rd wk 200 

State Psycho (Para) 200 

Suburban World Sins of Youth (Janus) 90 

Uptown— I'm All Right, Jack (Col) 250 

World The Apartment (UA), 3rd wk. . 175 

1 'Apartment' Still Great 

t 

In Healthy Milwaukee 

MILWAUKEE—The Palace Theatre here 

was preparing for Cinerama and the 

for "Can-Can" while the Strand 

right on clocking 300 for "Ben-Hur" 

I and the Wisconsin was thriving on "The 

in its third week. With "Ice 

I Palace" pulling 175 at the Warner, the 

houses were having a very good 

week. 

I 

D. V. McLucas to Host 

UA District Meeting 

OMAHA—D. V. McLucas, manager of 

the lowa-Nebraska-Southem South Dakota 

exchange for United Artists, will be 

host to a district meeting at the Paxton 

Hotel Tuesday, Wednesday and Thursday 

(26, 27, 28). 

Coming to the meeting from New York 

will be Jim Velde, vice-president; Al Fitter, 

western division manager, and Arthur 

Reiman, assistant to Fitter. Also present 

will be Mike Lee, district manager at St. 

Louis, and branch managers Carl Olson, 

Minneapolis; Joe Imhoff, Milwaukee; 

Ralph Amacher, Kansas City, and Harold 

Kimmel, Des Moines. 

Exhibitors from the above exchange 

centers will be present at a cocktail meeting 

at the Ak-Sar-Ben suite at the Paxton 

Wednesday. 

MILWAUKEE 

^ctor Jack Carson, former Milwaukeean, 

stopped off here after receiving an 

award from the Wisconsin Broadcasting 

Ass'n at Baraboo. He then took off for a 

few days of fishing up in Door County. 

Carson is scheduled to appear at the Garfield 

Theatre here in August for the title 

role in a stage play entitled "Make a 

Million." On future plans, Carson mentioned 

pay TV and its success in Canada, 

and said: "If I want to live, I'll get in on 

it." 

Managing Director Estelle Steinbach, 

Strand Theatre, hosted a group of 800 

nuns from Marquette University for a special 

showing of "Ben-Hur." In a letter to 

Miss Steinbach, one of the nuns said: 

"We 

are emotionally, aesthetically and spiritually 

uplifted, still in a glow about this 

afternoon's experience. Hours of 'Ben-Hur' 

is four hours well spent. It is the highlight 

of our summer." The letter ended 

with the thought that they would encourage 

all their young people to attend the 

movie. Such is the type of reaction Miss 

Steinbach receives from her promotions, 

enabling her to break one record after 

another for long runs. 

Looks like American International Pictures 

have discovered a "sleeper" in 

"Carry On, Nurse," appearing for the fifth 

consecutive week at the Downer Theatre. 

Eddie Gavin, manager here for the exchange, 

said Bob Groenert, manager at 

the Downer, was doing a landoffice business 

on a film originally scheduled for one 

week. 

A Michigân woman and her daughter 

have filed $9,000,000 suit charging that the 

best-selling novel, "Anatomy of a Murder," 

and the ensuing movie invaded their 

privacy. The filming of the picture took 

place at Marquette, Mich., and drew thousands 

of spectators from both Wisconsin 

and Upper Michigan. It was a Columbia 

release and did excellently at the boxoffice. 

Chances are, the publicity on the latest 

developments will now add to the popularity 

of the film. 

Volmer Dahlstrand, president of the 

Milwaukee Musicians Ass'n, Local 8, 

CROWNS CHAMP—A queen contest 

and premiere of "From the Terrace" 

were two of the highlights which climaxed 

a weeklong celebration at Ripon 

in honor of Ben Marcus' 25 years in 

show business. Shown here, Marcus 

crowns the winning queen at the 

Campus Theatre (his first) in Ripon. 

She is Miss Sharon Duebler of Manitowoc. 

American Federation of Musicians, is celebrating 

his 25th anniversary in one of 

the hottest jobs in town. Dahlstrand, who 

once played trombone in various theatre 

bands here, can recall a time when 400 

musicians were employed in theatres and 

vaudeville houses in this area. "Now," he 

says, "there are only three or four fulltime 

bands left and none in the theatres." 

Harold "Bud" Rose, manager here for 

Allied Artists, who apparently lies awake 

nights trying to dream up more promotional 

approaches in order to wind up 

with that far-reaching "ink," fell heir to a 

couple of columns by "Jamie" of the Milwaukee 

Sentinel the other day. In bold 

red letters on his new white Cadillac convertible, 

was a sign: "PAY OR DIE!" It 

caught the eye of columnist Jamie and he 

looked into the matter. Result: It gave Bud 

an unexpected opportunity to unburden 

himself on the subject and it clicked to 

the extent of two columns. It paid off at 

the boxoffice. 

The entire membership of the Milwaukee 

Press Club received an invitation to spend 

Sunday (17 1 out at the Uihlein Farm. This 

is an annual event, and as might be expected, 

is the highlight of the year. Backed 

by the Schlitz Brewing Co. people, no 

expense is spared and everybody has a 

wonderful time—games, refreshments, the 

works. 

We note that there were plenty of screen 

stars at the Democratic National convention 

in Los Angeles. The annual State 

Fair here will again depend on Hollywood 

for its leading attractions. The Three 

Stooges will head an all-star cast here 

this year. It will be recalled that the State 

Fair management took a "chance" on Roy 

Rogers and Dale Evans, and drew recordbreaking 

crowds for the entire engagement. 

Holdout crowds every night! 

Cinerama was to be introduced to moviegoers 

in this area July 28 at the Palace 

Theatre. The Fox-Wisconsin people, in one 

of its approaches to get the advance promotion 

under way, invited press, radio 

and television to the theatre July 20, for 

a cocktail party and tour of the house. 

All phases of the preparations were inspected, 

including projection, sound equipment 

and the huge screen made up of 

narrow perforated plastic strips. Also present 

were Cinerama Beauties, one of whom 

was to be named "Miss Cinerama" as a 

fitting climax for the promotion. 

With "Can-Can" opening July 27 at the 

Towne Theatre, Cinerama on July 28 at 

the Palace and "Ben-Hur" still packing 'em 

in at the Strand, moviegoers in this area 

are certainly being offered a choice of 

the best in motion picture product. 

Shed a tear for Joe Reynolds, manager 

of the Towne Theatre, who was up to his 

ears in the promotional work for "Can- 

Can." Calling the Riverside Theatre, he 

got Jerry Bierce on the phone: "Jerry, 

how's about dropping in to give me a 

lift?" Jerry, who is pinchhitting as manager 

in John McKay's absence, replied: 

"Are you kidding? I've got people lined 

up for a block in either direction for 

'Pollyanna!' " 

BOXOFFICE August 1, 1960 NC-1

I 

. . Exhibitors 

. . Tony 

. . Lonnie 

. . The 

. . 

OMAHA 

JJarry I^nkhorst, exhibitor at Hawaiden. 

Iowa, who has the Wi(f%vam Drive-In 

and Sioux Theatre, is busy assisting with 

the towns annual Hawaii Days and County 

Soy Bean Festival . . . Joan Kline, boolcer's 

stenographer at United Artists, has 

announced her coming marriage August 13 

to Don Burrow at the Grace Lutheran 

Church. They plan a honeymoon in 

Colorado. 

Ed Opicinski, who has the Ritz Theatre 

at CoiTectionville. Iowa, took his son to 

Arizona for relief from asthma ... Ed 

Cohen. Columbia salesman, has the left 

side of his new car bashed in as the result 

of an intersection collision . . . Cecil Wallers, 

owner of the King Theatre at Ida 

Grove, Iowa, is visiting in Denver ... A. E. 

Thacker jr.. 7-T-7 Drive-In operator at 

South Sioux City. Neb., took a fishing trip 

to Canada. 

Jack KUngle, manager of the State 

Theatre in Omaha, won his flight in the 

City Publinks Tournament with an extra- 

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OKLAHOMA CITY, OKLA. 

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The rgcsr 

your service. 35 yeors 

controcts rniccssory. 

hole victory over Vince McAndrews jr. 

Jack birdied the 19th hole after his opponent 

took three holes to even the match 

on the 18th . Goodman. Columbia 

salesman, failed by three strokes to 

qualify in the State Golf Tournament at 

the field club . Pratt, assistant 

manager at the Orpheum Theatre, vacationed 

last week in Colorado. 

Mel Mellenberndt, who has the Rapids 

Theatre at Rock Rapids, Iowa, and his 

family took a vacation trip to Detroit and 

drove back a now school bus . Ames 

Theatre, closed for some time, has been 

reportedly sold to a supermarket. One of 

the old Goldberg chain of theatres in 

Omaha, it was acquired several years ago 

along with the other Goldberg thatres by 

the Cooper Foundation. 

Mr. and Mrs. Al Hopper, operators of the 

Empire Theatre at Sioux City, Iowa, have 

returned from a three-week vacation . 

Carl Reese. Universal city manager, had 

as his guest his brother Paul Reese of Los 

Angeles, well-known voice and diction 

teacher . on the Row included 

C. D. Vickers, Mapleton: Jim Carleton. 

Griswold: Slim Prasier. Havelock; Al 

Haals. Harlan: Frank Good. Red Oak. and 

Mr. and Mrs. S. Nothem. Remsen. 

Glen "Buck" Weaver, 49. husband of 

Dorothy Weaver, 20th-Pox cashier, died 

as the result of a heart ailment. Weaver 

was a onetime sandlot star in the days 

when Omaha was famous for its fast amateur 

league activity. A broken ankle 

dimmed his chances for a professional career. 

Mrs. Weaver is one of the veteran 

figures on Omaha's Pilmrow and recently 

completed 30 years in the industry. 

To Raze Superior Theatre 

MINNEAPOLIS — Berger Amusement 

Co. here closed its 900-seat Superio 

Theatre at Superior, Wis., July 23 and the 

house will be torn down. Lack of business 

was given as the reason for the action. The 

theatre, an early showplace of Superior, 

has been in operation for over 20 years. It 

is estimated it would cost $400,000 to replace 

the house today. 

Two New Dr Pepper Firms 

DALLAS—Two bottling firms, both under 

the same management, have begun 

bottling and distribution of Dr Pepper in 

adjoining areas in Minnesota and South 

Dakota, adding two new locations to the 

Dr Pepper Co. national distribution program. 

The two bottling fimis, located in 

Ortonville, Minn., and Watertown, S. D., 

are under the management of the Dr Pepper 

Bottling Co. of Ortonville. 

Critic Says Public Tired 

Of Same English Faces 

MINNEAPOLIS—When English pictures 

were getting a hold on the American 

first 

boxoffice. one of their chaiTns was the 

newness of the faces in them. Will Jones, 

Minneapolis Tribune entertainment columnist, 

pointed out in a recent colurrm. 

Pilmgoers commented that they were tired 

of the same old Hollywood faces and of 

the character and bit players who appeared 

in film after film, he said. They 

found the Engli.sh faces refreshing. 

Now the English films are common fare, 

Jones declared, and the freshness of the 

faces is fading. The same faces turn up 

in picture after picture, and one suspects 

that the British draw from a much smaller 

pool of bit and character players than 

Hollywood does. Jones writes. 

"When these customers tire of the same 

old faces and start looking for freshness, 

what will they do?" Jones inquired. "Turn 

back to American films?" 

They might be surprised at the turnover, 

he remarked. 

Four Community Theatres 

Admit Children Free 

HARTFORD—Cognizant of the tremendous 

good will initiated by a theatre's 

offer to provide free admission to children 

under 12 accompanied by parents at any 

time—a policy much similar to that backed 

at all Connecticut drive-in theatres—Community 

Theatres, suburban circuit, has announced 

the plan effective for four theatres, 

the Central, West Hartford; Colonial, 

Lenox and Lyric, Hartford. All are indoor 

situations. 

Samuel I. Safenovitz, owner and operator 

of the Yale, Norwich, has had the 

plan in effect for several years now, the 

populace of Norwich apparently very much 

in favor of the gesture. 

At the same time, just over the Massachusetts 

state line, the independent Majestic 

in West Springfield announced that 

children under 12 accompanied by parents 

will be admitted as guests of management 

Mondays through Fridays. 

New Series to Astral 

TORONTO—Astral Films, of which I.ii I 

H. Allen is president, has secured through 

its Affiliated Maple Pi'oductions the w-orld 

rights of the 13-installment "Tales of the 

River Bank" made by Riverbank Productions. 

Toronto. 

The series, which deals with animal life 

in picturesque manner of interest to both 

young and old people, was a winner in the 

latest Canadian Film Awards. This correspondent 

of Boxoffice saw one chapter' 

at a screening and was really impressed. 

Officers of the Riverbank company include 

Paul Sutherland and David Ellison, 

JorVTAjiMC 

BOONTON, N. J. 

Large Core 


MAXIMUM LIGHT 

I'^^nl'f Distributed 

In Minnesota— NATIONAL THEATRE SUPPLY, Minneapolis—Main 8273 

in Nebrosko—THE BALLANTYNE Co., Omoho—Jackson 4444 

in Wisconsin—NATIONAL THEATRE SUPPLY, 1027 N. 8th Street. 

Milwaukee 3, Wisconsin. 

CHAS. J. BREWSTER, 417 W. Hi^hlond Ave., Milwaukee, 

Wisconsin. Phone BR 1-0100. 

NC-2 BOXOFFICE August 1, 1961

I 

, 

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United 

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pension 

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I HOLLYVlÔOD— 

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vice-president 

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Censorship Is Eased 

On Adult Pictures 

VICTORIA—Changes in movie censorship 

which will permit new types of adult 

films to be shown in British Columbia 

have been approved by the cabinet. Under 

the changes in the moving picture act, a 

new "restricted" classification will be set 

up. 

It is defined this way: "Where a film is 

classified as adult entertainment and is 

considered by the censor to be objectional 

to children, or to be likely to corrupt the 

morals of children, he shall classify it as 

•restricted.' " Then it can be shown only 

under a permit which must be in writing. 

Children who appear to be under 18 

must not be allowed to see it. Theatre 

operators will have absolute discretion to 

refuse permission to anyone apparently 

under 18. 

If the law is broken, the special pennit 

automatically lapses—and the act provides 

fines up to $300 and seizure of the film 

for offenses. 

Attorney-General Bonner, whose department 

administers the act, said: "This gives 

a breakdown of adult movie classification. 

It will give a chance to show movies which 

are now rejected out of hand." 

The new regulations also permit the 

censor to order the word "restricted" to 

appear in advertising for the film affected. 

In Vancouver, theatre officials say they 

have had a voluntary system of censorship 

operating citywide for a long time. For 

films they consider strictly adult fare, they 

have been barring childi-en up to about 

18. particularly in suburban districts. 

Five Trustees Organizing 

Detroit Booth Pensions 

DETROIT—Temporai-y trustees for the 

exhibitor-paid pension fund for Detroit 

projectionists have met and are 

i 

setting up details of organization for the 

unique 

, new project. Named as trustees are 

Newman, counsel for Cooperative 

[ 

Theatres, and C. E. O'Bryan, supervisor, 

Detroit Theatres, for the exhibitors; 

President Dwight P. Erskine and 

Carroll M. Gates for the imion. They have 

selected attorney Raymond J. Meurer, forpart 

owner of the Lone Ranger, as 

the fifth impartial trustee. 

These trustees will serve until the new 

plan is approved by the Internal 

Revenue Service, when permanent appointments 

will be made. 

MINNEAPOLIS 

. . . Marianne 

Qharlie Jackson, formerly a salesman at 

Warner Bros, for 17 years until he 

retired, was in from Clearwater, Fla.. 

where he now lives. Jackson renewed 

acquaintances with friends on the Row including 

Mike Adcock, Warner manager, 

and Ernie Hill, WB salesman. He also 

went to Balsam Lake, Wis. 

Connelly, assistant cashier at MGM, and 

Mary Jane Max, MGM biller, dj'ove to 

California on their vacations. 

Bob Wilkerson, Universal division manager, 

was in from Dallas . Finnegan, 

booker at Columbia, vacationed in 

northern Minnesota . Bliss, booker 

at Universal, vacationed at Askov and 

on the north shore of Lake Superior . . 

J. T. McBride, Paramount branch manager, 

was in Chicago for a sales meeting 

Creamer, partner in Minneapolis 

Theatre Supply, broke his ankle and 

has been recuperating at home. 

The Grand Theatre at Oakes, N. D., 

operated by Kenneth Brossman, suffered 

smoke damage recently when fire broke 

out in a nearby cafe . Rosen, Paramount 

salesman, vacationed in Los Angeles 

where he called on Arnold Shartin, Paramount 

manager there. Shartin at one 

time was office booking manager for Paramount 

in Minneapolis. Rosen, accompanied 

by his family, also visited Disneyland. 

Richfield Theatre, suburban house, has 

been redecorated . Hecla Theatre 

at Hecla, S. D.. has been reopened by the 

local civic and commerce association. The 

house has been closed since September 

1958 . Marks, manager of Allied 

Artists, was in Duluth on business . 

Nelson Eddy and his singing partner Gale 

Sherwood appeared at Pi-eddies', local 

night spot, for a two-week engagement. 

Miles Carter, assistant head shipper at 

National Screen Service, vacationed at a 

lake near Henning . J. Tworek has 

closed the Audio Theatre at Winter, Wis. 

Rankin is the new owner of 

the Draper Theatre at Draper, S. D.. formerly 

operated by Donald Hulce 

Lee, United Artists district 

. . . Mike 

manager, was 

in on a routine visit . . . Emmy Lundquist, 

UA cashier, vacationed in Hot Springs, 

Ark. 

Outstate exhibitors on the Row were 

Mike Guttman. Aberdeen, S. D.: Doug 

Ingalls, Pepin, Wis.: Kenny Pepper, St. 

Croix Falls. Wis.; Dan Peterson, Brookings, 

S. D.: and George Bodgos, Sioux Palls. 

S. D. . . . With the advent of hot, humid 

weather Preida Podratz, secretary at 

Theatre Associates, purchased a one-ton 

air conditioning unit for her apartment 

Associates has been appointed 

to handle the buying and booking for the 

Boulevard and Avalon theatres, Minneapolis, 

and the West Twins, St. Paul, operated 

by Mrs. W. R. Prank and W. R. Frank 

jr. 

i a screen game, 

HOLLYWOOD fakes fop 

honors. As a box-office aftracfion, 

if is wifhouf equal. If lias 

been a favorife with fheafre goers for 

over 15 years. Wrife today for complefe details. 

Be sure fo give seafing or car capacity. 

HOLLYWOOD AMUSEMENT CO. . 

37S0 Ookton St. * Skokie, Illinois 

nj-iyB-ln 

woiframs 

inffmn* 

2310 CasS AVE. • 

DETROIT I MICH. 

WRITE fOH-SAMPlES-Wo.l 2IS8 

William Anderson Fills 

Disney Board Vacancy 

William H. Anderson, 

in charge of studio operawas 

elected to the board of Walt 

Disney Productions as successor to Floyd 

recently resigned. 

with the studio since 1943, is 

the producer of Disney's 

j 

"The Swiss Family 

I Robinson." 

Carry On, Nurse' Preview 

PROVIDENCE, R. I.—The Strand Theatre 

held a sneak preview showing of 

"Carry On, Nurse." 

n 2 years for $5 Q ' yeor for $3 3 years tor S7 

D Remittance Enclosed Q Send Invoice 

THEATRE.. 


TOWN ZONE STATE.. 

NAME 

., POSITION 

I pHniii THE NATIONAL FILM WEEKLY 52 issues a year 

825 Von Brunt Blvd., Kansas City 24, Mo. 


NC-3

. . 

LINCOLN 

There's a boy now In the Bob Kassebaum 

family and his name is Mark. The 

baby was born at Lincoln General Hospital 

to West O Drive-In Manager Bob Jassebaum 

and his wife Margie. The couple has 

a daughter, Mary Kay. 3. 

New manager of the Cooper Foundation's 

Nebraska Theatre in Lincoln is Don 

Wells. He succeeds Ivan Burr, who was 

transferred to Cooper's Ute Theatre in 

Colorado Springs. 

Dan Flanagan, manager of the 84th and 

O Drive-In. is in Omaha temporarily, filling 

th? managerial post at the Airport 

Drive-In until the new manager arrives. 

Dan didn't have to leave before his son. 

Dan jr.. left July H for San Diego, where 

the 18-year-old Lincolnite reported for 

basic training in the U. S. Navy. 

The return showing of "The Greatest 

Show on Earth" at Cooper's Lincoln Theatre 

reaped a harvest of satisfying moments 

for Manager John Kiker and other 

theatre personnel. They not only recorded 

a good attendance for the second showing 

but were recipients of patrons' well-satisfied 

comments. "One who told me he is a 

regular moviegoer remarked this is the 

best he'd ever seen." reported Kiker . 

The Lincoln Theatre recently sneak-previewed 

"It Started in Naples" with review 

cards praising the Clark Gable-Lauren 

Bacall show. 

A letter from former Lincolnite Ike Hoig 

tells Lincoln friends he and his wife and 

daughter Cindy heartily approve of their 

new Oklahoma City assignment. Hoig. former 

city manager in Lincoln for Cooper 

Foundation Theatres, now is assistant city 

manager of Cooper's Oklahoma City theatres. 

Nita and Neva Cheevers, wives respectively 

of Clayton and Burt Cheevers of 

Nebraska Theatres, are career women 

temporarily. Nita. whose husband is manager 

of the State Theatre, is vacation relief 

at the company's record shop in the 

Varsity Theatre building. Neva, whose husband 

is Varsity Theatre manager, also is 

filling in for the vacationing staff of the 

tie shop. located in the same building. 

Cooper Foundation Theatres has a new 

soft drinks price schedule in their concession 

stands— 10 and 15-cent drink cups, 

instead of the previous 10 and 20-cent 

range. The new cups and popcorn containers 

are "embossed" with "Cooper Foundation 

Theatres." 

Hovland-Swanson, one of Lincoln's top 

apparel shops, is working with Nebraska 

Theatres city manager Walter Jancke. to 

herald in proper style the coming of Disney's 

"Pollyanna." The shop, a calling 

neighbor to the Varsity Theatre, where 

"Pollyanna" opens in mid-August, presented 

a "Pre-Pollyanna" fashion show 

July 30 in its new showplace building. 

Two Pollyanna dolls, plus a number of 

Pollyanna coloring books, were awarded 

that day to winners of the up-to-8 and 

8-to-14-year-old coloring contest . . . F>urely 

coincidental to fashion show talk was 

Jancke's report that he and his son Ed 

spent a week dieting. Despite Mrs. J's 

normal eating habits. Walter says he lost 

12 pounds in the week and his son. five. 

John Dudjen, a Lincoln attorney for 

Nebraska Theatres, and his family, heading 

for a Southern California vacation, will see 

moviemaking at first hand by touring 

Warner Bros.' studio. 

Kenneth Anderson, representing the 

Cooper Foundation Theatres, is one of the 

six stockholders and directors of the newly 

formed Peterson Building Corp.. which announced 

plans July 19 for a 390-stall Auto 

Park Garage. The new downtown Lincoln 

parking facility, costing $900,000, will be 

started in early 1961 and completed before 

the end of that year. It will be only a 

stone's throw in location from the Cooper's 

Stuart Theatre, and back to back to the 

Varsity Theatre building. In fact. Nebraska 

Theatres city manager Walter Jancke says 

the building to extend over the adjoining 

National Bank of Commerce drive-in is 

going to eliminate "the one window I have 

in my office." He implies, however, that 

convenience of the auto park for theatre 

patrons should more than compensate for 

one window lost. 

Carroll Baker will star in United Artists' 

"Something Wild." 

Join the Widening Circle 

Send in your reports to BOXOFFICE 

on response of patrons to pictures 

you show. Be one of the many who 

report to— 

Address your letters to Editor, 

Exhibitor Has His Say," 825 

Van Brtmt Blvd., Kansas City 24, 

Mo. 

THE EXHIBITOR HAS HIS SAY 

A Widely Road Weekly Feature of Special Interest 

BOXOFFICE 

Always in the Forefront With the News 

NC-4 BOXOFFICE :: August 1. 196

I 

, swimming 

: 

motion 

. 

during 

I 

at 

I course, 

I 

I 

FINDLAY, 

I 

1 

burglars 

' 

Sandusky 

I 

concessions 

I 

I 

room 

I 

the 

m.. 

— 

—— 

— 

All New Attractions 

Remain in Detroit 

DETROIT—Something of a record was 

set here the past week, with all the firstrun 

houses except the Michigan holding 

over their attractions. Business generally 

has been quite satisfactory during the hot 

spell. 


Adorns Bells Are Ringing (MGM), 2nd wk 95 

Broodway-Copitol Hercules Unchained (WB); 

Walk Like a Dragon (Paro) 120 

Fox—The Lost World (20th-Fox); Bobbikins 

(20fh-Fox) 150 

Modison Can-Can {20th-Fox), 7th wk 175 

Mercury Pollyanno (BV), 2nd wk 150 

Michigan The Apartment (UA); The Music Box 

Kid (UA), 5th wk 115 

Polms Portrait in Block (U-l), and Too Soon 

to Lore (U-l), 2nd wk 110 

Trons-Lux Krim Carry On, Nurse (Governor), 

5th wk 100 

Clevelonders Flock 

To Big New Films 

CLEVELAND—The astonishing public 

appeal of "The Apartment" is demonstrated 

by its long run at the Stillman where it 

just completed its sixth week with a score 

of 125 per cent and was being held still 

longer. And "Pollyanna" which started 

slow at the Allen gained momentum as the 

first week of its engagement progressed 

and it was held over a second week to very 

satisfactory business. "The Bellboy" 

brought out all of the Jerry Lewis fans 

resulting in a 155 per cent week at the 

State with a holdover in the bag. At the 

Hippodrome "Strangers When We Meet" 

rolled up a whopping 240 per cent and 

was a sure-bet holdover. Both "Ben-Hur" 

in its 26th reserved seat run at the Ohio 

and "Can-Can" in its ninth week roadshow 

week at the Palace held their own against 

fine weather and outdoor summer entertainment 

competition. 

Allen— Pollyanno (BV), 2nd wk 100 

Heights Art I'm All Right, Jack (Col) 270 

Hippodrome Strangers When We Meet (Col). . . .240 

Ohio Ben-Hur (MGM), 26th wk 1 55 

Po;o:c -Con-Can (20th-Fox), 9th wk 100 

The Bellboy (Para) 1 55 

State 

Stillman The Aportment (UA), 6th wk 125 

Cincinnatians Shun City 

Over Steaming Weekend 

CINCINNATI—Very hot weather hit this 

city last weekend for the first time this 

summer, resulting in an exodus of residents 

to nearby amusement parks and 

pools. Operators of local 

picture theatres were hoping, however, 

that the sizzling weather will continue 

because it has been an important factor 

recent years in inducing attendance 

local houses, all of which are, of 

air conditioned. 

Albee The Apartment (UA), 2nd wk 125 

Ben-Hur (MGM), 19fh wk 300 

Capitol 

.Esquire The BoHle of the Sexes (Cont'l) 100 

Grand 

• 

Portroit in Block (U-l), 4fh wk.. . . 85 

Guild Wild Strawberries (Janus), 5tti wk.. . 140 

Keith— Pollyanno (BV), 3rd wk 100 

Palace Murder, Inc. (20th-Fox) 85 

I 

Valley—Can-Con (20th-Fox), 5th wk 225 

Ohio Airer Loses $675 

OHIO—Approximately $675 

from concessions operations were lost to 

at the Findlay Drive-In, West 

street. The burglars entered the 

part of the drive-in building 

by prying a lock on the women's restdoor. 

The money was taken from 

safe in Manager Herbert Solomon's 

, 

office. 

Kentucky Exhibitor J, P. Masters 

Retires Right on Tax Deadline 

BOWLING GREEN, KY.—Exhibitor J. P. 

Masters, "the man who made a nickel famous," 

has retired from show business after 

52 years of contriving ways to sell the 

attractions of his stage and screen to the 

public. July 2 was the exact day of his retirement 

from the Crescent Amusement 

Co. He chose July 2 and not July 3, he 

said, just in time to avoid fighting those 

sales tax pennies into a new financial 

period. 

In a feature article appearing in the local 

Park City Daily News shortly before 

Masters retired, Bob Dickey, city editor of 

the Daily News, thus traced the showman's 

long career: 

Despite the demanding seven-day-aweek 

schedule of theatre operation, the 

venerable Masters has found time to devote 

to civic and political affairs. 

MANAGER WAS REGENT 

The theatre manager was a regent of 

Western State College under three governors 

and was a member of the city's first 

Electric Plant Board when Bowling Green 

began operating its own power distribution 

system. He still serves as a member of the 

student foundation fund board at Western. 

Masters served as mayor pro tern and 

president of the Board of Aldermen for 

two terms under the late Mayor C. W. 

Lampkin. They were longtime friends and 

political allies. 

In the late 30s and early 40s, Masters 

served as president of the Chamber of 

Commerce for ten years and was named 

Bowling Green's outstanding citizen of 

1942. 

Masters recalls with an air of pride the 

successful efforts to obtain Union Underwear 

Co., Pet Milk Co., and the old Ken- 

Rad plants for Bowling Green. 

Chamber officials had to hustle across 

the county and sell farmers on the idea of 

dairy production before Pet Milk located 

its huge processing plant here, said Masters. 

AUTO JUNKETS COMMON 

And then there were the automobile 

junkets through surrounding counties and 

into Tennessee in search of customers for 

Bowling Green's tobacco market. 

But the care and nurtui-ing of show 

business in Bowling Green—particularly 

motion pictures—was the cigar-puffing 

Masters' first concern and the success of 

Crescent enterprises here attests to his 

devotion. 

After managing the Elite in Memphis for 

the Crescent firm for thi-ee years, beginning 

in 1908, Masters was transferred to 

Bowling Green on June 6, 1911—49 years 

ago. 

"I was born in Nashville but I call 

Bowling Green my home because I've been 

here so long," says Masters. 

Wasting no time, Masters opened the 

Columbia Theatre, Crescent's fii-st local 

enterprise, where Capitol Cleaners and 

Pressers is now located in the Capitol 

Theatre Bldg. 

Before the year was out. Masters opened 

the Elite Theatre in the old CDS No. 6 

building at State and Main streets. 

Masters, a great believer in advertising, 

called the Elite "the brightest spot in 

Bowling Green" and proved it by installing 

an impressive copper and brass electric 

light standard in front of the movie. 

The idea caught on and a merchants' 

boosters club had Fountain Square and 

most of Main Street lighted with the tall 

standards which Masters refers to as 

Bowling Green's first "whiteway system." 

Crescent opened the Princess—one of the 

first theatres built exclusively for showing 

motion pictures—in 1914. The theatre was 

located on Fountain square where the John 

Green store is at present and continued 

operations until 1957. 

The Columbia was razed in 1921 and the 

Capitol constructed in its present location. 

Meanwhile, Masters leased the old Opera 

House auditorium. Main and College 

streets, for showing both movies and roadshows 

booked out of New York City. With 

opening of the Capitol, the Elite closed. 

Masters sticks by "Gone With the Wind" 

as his greatest boxoffice success in Bowling 

Green when it was shown here the first 

time. 

'GWTW' HIS TOP FILM 

"Clark Gable was in his prime and we 

were really mobbed. It created more interest 

than any movie we have ever had," 

said Masters. 

Although Elvis Presley and other modem 

stars are boxoffice hits, Masters longs for 

the days of Will Rogers and Marie Dressier 

and "those family-type pictures which 

drew both young and old." 

Succeeding Masters as manager of the 

Capitol was Harold L. Hardcastle, assistant 

manager of the movie. 

"He started working here as a kid in 

August 1920. I practically raised him," 

quipped Masters. He said Hardcastle had 

learned the business from the ground up. 

Masters took time out from the movie 

romances shown on the Columbia's screen 

to stage a real one of his own and married 

Miss WiUie Rector of Bowling Green July 

6, 1913. The couple celebrated their 47th 

anniversary just four days after Masters' 

retirement. They live at 931 Park St. 

A Democrat, Masters was named a Kentucky 

colonel by three governors. Mr. and 

Mrs. Masters are members of the Presbyterian 

Church and the retiring theatre 

manager holds membership in the Elks 

Lodge, the Masons and the Lions Club. 

Schine Chief Ben Geary 

Visits French Homeland 

ATHENS, OHIO—Ben Geary, division 

manager for Schine Theatres, returned 

recently from a business and vacation trip 

to the French Riviera and a visit with 

relatives and friends in Nice, where he was 

born and reared. A reunion with former 

classmates at the University of Nice, of 

which he is a 1940 alumnus, was a highlight. 

This was Geary's first trip to his homeland 

since the end of World War n. He 

has been an Athens resident continuously 

since 1950 and also lived here for a time 

in 1947. 

il 

BOXOFFICE 

August 1, 1960 

ME-1

Inept Titles Keeping Patrons Away 

Contends Exhibitor Louis Swee 

CLEVELAND—It has long been the contention 

of Louis Swee, a theatre manager 

of some 25 years experience now managing 

the Stillwell Theatre in nearby Bedford, 

that motion picture titles are keeping 

patrons away from the movie houses. 

"Today, when prospective patrons are 

highly selective, the title has taken on 

added Importance as a sales factor." Swee 

says. "In .the golden days when going to 

the movies was a habit, the title of the 

picture was not nearly so important." 

Swee dislikes, for practical reasons, an 

indefinite, dreamy title that has no special 

appeal to average patrons because, of itself, 

it has no meaning for him. 

"I watch patrons coming into and leaving 

our theatre," he reports. "When a 

coming attraction title has significant 

meaning to them they stop and read Its 

description, stars, etc. When the title 

means nothing to them, they keep on going 

without a second glance at the advertising 

medium used." 

Swee also has ideas on the use of titles 

for foreign films. "It seems to me that 

much of the hue and cry against foreign 

films could be overcome if they were advertised 

under their original foreign titles. 

My reason for this is that, in the first 

place, most of these pictures are shown in 

art theatres to selected adult audiences 

; a screen game, 

HOLLYWOOD takes top 


it is without equal. It has 

jeen a favorite with theatre goers for 



HOLLYWOOD AMUSEMENT CO. 

3750 Ooklon Si. 

* Skokic, llJInoii 

H 

U

I and 

I 

j 

' bus, 

, 

Mahaffie 

1 Joseph, 

I 

' Mount 

Recent visitors have included Peter P. 

Rosian, U-I regional sales manager, and 

Ted Levy, Buena Vista division manager, 

both of Cleveland; Donald Proctor, assistand 

regional director, U.S. Air Porce, St. 

Louis, Mo., and exhibitors Charles Scott, 

Vevay, Ind.; Bud Hughes, Manchester, Ky.; 

Tom Sutton, Mount Sterling, Ky.; James 

and Irvin Kash, Beattyville, Ky.; 

John Goodno, Huntington, W. Va.; Joe 

Parkersburg, W. Va., and from 

Ohio, Prank Nolan, Athens; Jerry Jackson, 

Holly; Hank Davidson, Lynchburg; 

William Queen, Columbus, and Max Mill- 

bauer and Moe Potasky, Dayton. 

i 

j 

I 

Wagner, 

' Vida 

, 

cashiers 

; 

Ruth 

. . Columbia 

. . 

. 

CINCINNATI 

^Continental Distributing has opened an 

office at 1628 Central Pwky., with 

Irving Sochin as manager. Some years 

ago he was U-I manager here . . . Paramount 

office personnel entertained their 

families and friends at a picnic July 26 in 

nearby Winton Woods, a county park . 

Pilmrow friends extended sympathy to 

Tillie Becker, U-I biller, on the recent 

death of her father . . . 20th-Pox's "South 

Pacific" was held for a second week at the 

neighborhood Ambassador. Two years ago, 

the film had a run of 42 weeks at the 

Valley. 

. 

Mrs. Thomas Jones, operator of the 

Waverly in that southeastern Ohio community, 

has closed the house temporarily 

pending the recovery of her husband from 

an operation. The couple resides In nearby 

The screen tower of 

Portsmouth . . . the Reda Drive-In at London, Ky., which 

was demolished in a recent freak windstorm, 

has been rebuilt and operations 

have been resumed has 

booked the duo, "Battle in Outer Space" 

"Twelve to the Moon," into 50 area 

houses and drive-ins for August 

screenings. 

I 

Extensive local newspaper publicity preceded 

the opening of the Cinerama "Windjammer" 

at the Twin Drive-In. Earlier 

I this year, the film had a 17-week run at 

the downtown Capitol . . . The Paramount 

In nearby Hamilton, owned by Northio 

Theatres Corp., will be closed in October. 

The theatre will be demolished to permit 

expansion of an adjacent bank. 

Jack Haynes, general manager of Shor 

Theatres, and James W. McDonald, presi- 

1 dent, TOC Booking Agency, were in Columfor 

a meeting of the Independent 

Theatre Owners of Ohio. Also moving 

about were William A. Meier, Paramount 

manager, to New York City for a company 

meeting; William Gm-ian, Allied Artists 

manager, to Huntington and Charleston, 

W. Va., and Phil Pox, Columbia manager, 

to Springfield. 

Vacationing are Frank Schreiber, U-I 

manager; bookers James Neff, 20th-Pox; 

Wilbur Hetherington, UA; and Joyce 

Sholl, Screen Classics; secretaries Ruth 

National Theatre Supply, and 

Kirschner. Shor Theatres; assistant 

Mary Lou Harrison, Columbia and 

Reynolds, UA; ledger clerks Fay 

Humphrey and Nora Davis, Paramount, 

and inspector Ethel Toelke, States Film 

Service. 

Dr. Erving Polster Heads 

Cleveland Freedom Group 

CLEVELAND—Dr. Erving Polster has 

been elected temporary chairman by 

trustees of Citizens for Freedom of Mind, 

succeeding Jasper Wood, who submitted 

his resignation after differences within 

the group over procedure. Wood sparkplugged 

formation of the organization of 

citizens during the widespread protest over 

the conviction of Nico Jacobellis, manager 

of the Heights Art Theatre, on charges of 

breaking obscenity rules established by the 

U.S. Supreme Court in exhibiting "The 

Lovers." This case has been appealed 

from common pleas court and is expected 

to have a hearing early in the fall. 

Under Polster's temporary chairmanship, 

the Citizens for Freedom of Mind organization 

is working for the same basic 

principles that brought it into being to 

preserve the individual's right to all the 

freedoms guaranteed by the First Amendment 

of the United States Constitution. 

Wood's resignation, it is reported by one 

of the trustees, Robert Levine, head of 

Publix Book Mart, was tabled and no 

action taken in the matter. 

The next meeting of the trustees is to 

be held Wednesday i3) at the home of 

Mrs. Regina Morris, 4577 Emerson Rd., 

South Euclid. Practical plans will be discussed 

and formulated to inform the public 

of the importance of preserving the 

rights to see, hear, read, speak and think 

as one wants without restrictions of 

church or state in order to maintain our 

way of life, as opposed to censorship in 

limited fields. 

Wahoo Ban Proposal Is 

Turned Down by Sheriff 

DAYTON—Sheriff Bernard L. Keiter, 

after investigating the playing of Wahoo 

games at local di-ive-ins, said he recommended 

that no legal action be taken to 

ban the games unless an all-out enforcement 

program is sought by the county 

prosecutor Mathias H. Heck. The sheriff 

said the Wahoo type of promotion is "no 

more of a lottery than premium stamp 

promotions, radio-television giveaway promotions, 

or raffling of automobiles, houses 

and appliances, as done by schools, clubs, 

churches, etc." 

Sheriff Keiter said that Wahoo, a game 

similar to bingo, is played two nights a 

week at the North Star Drive-In, the Sherwood 

Twin Drive-In and the Dixie Drive- 

In. Keiter made a survey, at Heck's request, 

and reported that attendance at the 

theatres on Wahoo night appeared to be 

larger. He said that some diive-ins have 

signs at the ticket booth, indicating that 

customers do not have to buy a ticket for 

the film if they only want to play Wahoo. 

Heck said Wahoo was a violation of the 

gambling statute, and a penalty of not less 

than $50 nor moi'e than $500 and imprisonment 

of not less than ten days or 

more than six months could be imposed, 

in a letter of warning sent earlier to the 

theatre operators. 

Confess Drive-In Holdup 

YOUNGSTOWN — Three 

16-year-old 

boys confessed a $183 robbery at the Westside 

Drive-In on Route 18 July 14, when 

Kay Means, cashier, was threatened by 

one of them with a switchblade knife. 

ANGELO SACCARO 

Personable Drive-In Theatre Owner 

Chillicothe, Missouri. Former Prominent 

Athletic coach. 

has this to say about 

Roman Mirio Cinema Carbons 

"One season's 

use has convinced 

the 

and 

light." 

me of 

Savings 

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• I BOXOFFICE 


ME-3

. . Vasile 

. . Daniel 

. . Hy 

. . Adolph 

. . 

DETROIT 

H rt Narlock says his Empire Theatre in 

Bay City, opened in 1948. is the latest 

independent indoor theatre built in Michigan, 

with only the Butterfield house In Ann 

Arbor built since. Are there any challengers? 

Mrs. Max Williams, former president of 

the Federation of Motion Picture Councils, 

and her family have returned to their 

home in Royal Oak from a fine vacation at 

MuUett Lake . Mihain, operator 

at the Booker T. Theatre, spent his vacation 

visiting with his grandchildren . . . 

Francis Light, formerly operator at the 

Booker T.. is now at the Motor City in Van 

Dyke. 

Carl Shalit, Columbia division chief, assisted 

by salesman Ray Cloud, had a 

screening of "The Three Worlds of Gulliver" 

for Joe Lee, Bill Wetsman. Lou 

Mitchell and others . . Arthur Robinson, 

. 

circuiteer. says cheerfully, "Business is 

positively improving." 

Walter L. Rickens of the Adams Theatre 

has been fishing for his limit three days a 

week at a secret lake, and claims the 

water level has dropped five inches as a 

result of his prowess with the rod . . . 

Barbara Salzman and Connie Simans of 

Buena Vista are back from a weekend trip 

THE 

BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

2108 Payn* Av«. 

Cleveland, Ohk> 

PAUL FIELD 

Sales 

Counselor 

PARK N/W CO. 

14000 W. 7 Mile Rd. 

Detroit 

Diamond 1-8000 

COMET 

MERCURY 

LINCOLN 

CONTINENTAL 

Service Port* kmpain 

DETROIT POPCORN CO. 

READY-TO-tAT POPPED CORN 

Corn - Seasoning . Boxe% - Salt 

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Detroit 8. Mich. Nights-UN 3-1468 

fc^S'Si' sioHca 

0UTS1AN0ING CRI\rTSMANSHIP AND ENGINEERING 

to Cedar Point ... No plans for reopening 

the Rapids Theatre at Eaton Rapids, 

recently closed by the Beechlers, are reported. 

Bill Clark, independent booker, has 

been vacationing in Wisconsin and Cincinnati 

. . . Ernie Chrysler. Allied Artists 

salesman, was soaked but cooled in Monday's 

heavy rain . Goldberg of 

Community Theatres left for a few days' 

business trip to New York City . 

Anthony Eugenio, theatrical decorator, has 

returned to Detroit after three months' 

steady work in Monroe. 

. . . Mildred 

. 

Norman Meyers, managing director of 

the Adams Theatre, reports vacation 

schedules due to start soon 

Rowles is back on the job in the Fox 

Theatre Building after hospitalization and 

checkup Bloom, manager of the 

Mercury, advises the opening date of 

"From the Terrace" will be determined by 

the run—probably several weeks—earned 

by "PoUyanna." 

. . . Leland 

. 

John Dembeck, booker and mimeograph 

specialist at Cooperative Theatres, is back 

from a delightful vacation in his hideout 

at Curtis in the Upper Peninsula, where 

he enjoyed all the water sports. His son 

Chris, who is captain of ushers at the 

Michigan Theatre, cut his vacation short 

a week to return home early 

Sanshie. Co-Op booker, is off on vacation, 

with plans to go with his family to Washington 

J. Lewis, former Co-Op 

head booker, planned to leave for California 

to go into business, reports veteran 

Henry Zapp. Mrs. Lewis was overcome by 

the fire which swept their apartment . . . 

James W. Padfield. formerly an operator 

here and very active in union affairs, has 

moved to an apartment on Pine Street in 

Calumet. 

3 Division Headquarters 

Now Operate in Detroit 

DETROIT—The move of MGM's central 

division offices here from Pittsburgh will 

give Detroit three division headquarters 

among the major distributors. Carl Shalit 

has headed Columbia division activities 

here for many years, while Ralph lannuzzi 

came here a few weeks ago for Warner 

Bros, to succeed Grover Livingston, who 

moved the division office here about two 

years ago. 

Lou Marks, promoted from exchange to 

division chief by MGM, will retain his 

same office in the exchange, with Maribelle 

Brock, longtime secretary to the exchange 

manager, remaining as his personal 

secretary. Ed Susse, former Albany 

exchange manager, is the new local exchange 

manager. He will use offices at the 

other end of the building, formerly used 

by salesmen. 

SMALL

— 

— 

— 

— 

— 

'Psycho' Reaches 300 

In 4th Boston Week 

BOSTON — "Psycho" continued to top 

the town with the fourth week beating the 

record of the first week, an unusual occm-- 

rence. It will remain six weeks and perhaps 

more. The new program at the 

Capri Theatre, "From the Terrace," easily 

led for new films. "Portrait in Black" also 

was above average in its second. The 

closing notices of "Can-Can" gave this 

roadshow film a lift and brought it above 

average in its final week. 

(Averoge Is 100) 

Astor Portrait in Black (U-l), 2nd wk 150 

Beacon Magdalena (Shelton), 5fh wk 115 

Hill 

Boston— This Is Cinerama (Cinerama), 12th wk... 90 

Capri From the Terrace (20th-Fox) 225 

Exeter The 39 Steps (20th-Fox), 2nd wk. 110 

Street 

Gary—Con-Can (20th-Fox), 1 7th wk 110 

25 

Kenmore Carry On, Nurse (Governor), Sth wk. . 

Memcrial Pollyanna iBV) 

. 1 

120 

Metropolitan Ice Palace (WB), 3rd wk 50 

Orpheum The Apartment (UA), 5th wk 115 

Poromount Psycho (Para), 4th wk 300 

Soxon Ben-Hur (MGM), 34th wk 1 60 

"Apartment' Is Hearty 120 

As Hartford Newcomer 

HARTFORD— "Pollyanna" went into a 

third week at Loew's Palace, while "Ben- 

Hur." continuing an anticipated extended 

run, started its tenth frame. 

Allyn 

The Leech 

Brides of Drocula (U-l); 

Woman (U-l) 

Art—Temporarily shuttered. 

90 

Cine Vi'ebb Oscar Wilde (Four City Ent.) 105 

E, M. Loew Strangers When We Meet (Col).... 110 

Loew's The Apartment (UA) 120 

Poll 

Meadows The Eel. boy (Para); Walk Like 

Dragon (Para), 2nd wk I 10 

Sta.Tley-Warner Strand Ben-Hur (MGM), 

1 0th wk 105 

Sellout for 'Ben-Hur' 

In New Haven Whalley 

NEW HAVEN—The big news here was 

the southern Connecticut premiere of 

"Ben-Hur" at the Bailey circuit's Whalley. 

Opening night was a sellout many days 

ahead. 

Crown But Not for Me (Para); High Society 

:MGM), revivals 90 

Lincoln The Roof (Trans-Lux) 115 

Loew's College The Apartment (UA) 110 

Paramount-The Bellboy (Para); Wolk Like a 

Dragon (Para), 2nd wk 120 

Post—The Cossacks (U-l); The Glenn Miller 

Story (U-l), reissue IOC 

Roger Sherman—From the Terrace (20th-Fox) . . . . 1 20 

Whalley Ben-Hur (MGM), $2.50 top, 

roodshow policy 225 

Fall Opening Is Possible 

For First Norma Picture 

HARTFORD—Sperie Perakos, general 

manager of Perakos Theatre Associates 

and executive producer of Connecticutbacked 

Norma Film Productions, envisions 

a late fall American premiere of Norma's 

initial project, "Antigone." at the Perakos 

de luxe Elm Theare, West Hartford. 

James Paris is producing and George 

Tzavallos directing "Antigone," from a 

Tzavallos screen adaptation on Greek 

locations with predominantly Greek talent 

this summer. 

Perakos Theatre Associates will serve as 

American distributor of "Antigone" but 

financial backing is coming from Sperie 

Perakos and his family. 

nuss Newton at Screening 

NEW LONDON, CONN.—Russ Newton, 

Capitol Theatre manager, attended a 

Boston screening of Paramount's "Psycho." 

Youth Is Primary Promotion Target 

Of Dynamic Perakos Circuit Campaign 

By ALLEN M. WIDEM 

HARTFORD — Under the practicalminded, 

market-wise, showmanship guidance 

of Sperie Perakos, 

general manager, 

the Perakos 

Theatre Associates 

situations throughout 

Connecticut are participating 

in one of 

the most aggressive 

exploitation and promotion 

campaigns 

that has been witnessed 

in the Connecticut 

territory in 

many years. 

Sperie Perakos 

Convinced that 

word-of-mouth is tremendously vital and 

essential in this day of increased competition 

from other leisui-etime facilities, 

Perakos is meeting weekly with all managers 

in the Connecticut command, namely 

Thomas E. Grace, Eastwood, East 

Hartford: Vincent B. Capuano, Elm, West 

Hartford; John D'Amato, Palace, New 

Britain: Livio Dottor, Plain ville and 

Southington drive-ins: Jack Hoddy, State, 

Jewett City; James Landino, Hi-Way, and 

Henry Cohan, Beverly, both in Bridgeport. 

' 

Perakos' principal objective, of course, 

is increased attendance. Towards that end, 

he has directed that greater stress be 

placed on youth shows. He contends that 

in the youth market lies the answer to 

tomorrow's boxoffice grosses. 

"Kiddie Kool" matinees are running 

evei-y Tuesday through the summer at 

bulk of the hard-tops: as added incentive 

to youngster trade balloons are distributed 

and those youngsters collecting four different 

colored balloons are admitted as 

management guests at the fifth kiddies 

performance. 

As further indication of aggressivemindedness, 

Sperie Perakos hosted Harry 

Room, producer of Columbia's "Stop! 

Look! and Laugh!" at a Bridgeport press 

luncheon in conjunction with that city's 

Hi-Way and Beverly day-and-date opening. 

Representatives of local traffic and 

highway safety interests also attended, 

with subsequent suitable exploitation tieups 

in the way of parkway signs, et al. 

Vincent B. Capuano of the Elm, West 

Hartford, had Hartford models in bathing 

suits helping him to sell "South Pacific." 

Hem-y Cohan, Beverly, Bridgeport, had 

Jimmy Fund Collections 

Continued at Drive-Ins 

Boston—Edward Redstone, state 

drive-in theatres chairman for the 

Jimmy Fund, appeals to the airers to 

continue audience collections to reach 

last year's quota. Because some of the 

drive-in theatres were taking Jimmy 

Fund collections at the time of the 

Democratic National convention, with 

Massachusetts' Senator John F. Kennedy 

in the forefront of activities, 

attendance at the drive-ins was down 

and collections were off. 

a local department store pick up the tab 

for a Summer Vacation Safety Show, featuring 

Capt. "C" Whiskers, top Connecticut 

TV personality, plus "Three Stooges" 

novelties and 15 cartoons. 

Jack Hoddy, State, Jewett City, tied in 

with a savings bank for a kiddies show, 

the bank distributing free ice cream cones 

to evei-y child. 

In practically every city on the circuit, 

merchants, businessmen, et al, are being 

approached to participate in these "Kiddie 

Kool" matinees, special favors and 

other trinkets distributed to youngsters. 

Every Perakos house has urged youngsters 

to observe traffic safety i-ules, and, 

with resumption of the summertime policy, 

the rules are being plugged via various 

displays in the theatres. 

John D'Amato, Palace, New Britain, has 

merchants in his particular city cooperative 

to the extent that gifts (valued from 

one cent to one dollar) are being given to 

the kiddies on Tuesdays. 

The theme of Tuesday advertising follows 

this line: "Mothers—let us baby sit 

for you while you shop. Leave the kids in 

safe, kool komfort every Tuesday from 

1:30 to 4:30." 

A special program of children's films 

normally a western and an action drama, 

plus cartoons—is presented. 

While the Plainville and Southington 

drive-ins understandably cannot participate 

in like activity on a summer's afternoon. 

Livio Dottor. working with Sperie 

Perakos. has come up with an attraction 

of strong, forceful impact that again has 

people in Connecticut talking Perakos 

Theatre Associates. 

A trampoline center—first of its kind 

in Connecticut—has been installed at the 

Plainville. Children are admitted free, 

while adults are charged 50 cents. So 

successful has been initial reception that 

Dottor and Perakos decided to open the 

center during the daytime houi-s on Fridays. 

Saturdays and Sundays, starting at 

1 p.m. At this time, adults are charged 60 

cents for a half-hour and children 40 

cents for a like time span. 

Interestingly enough. Sperie Perakos is 

representing American Trampoline 

of New York in Connecticut. 

Corp. 

Enterprising, energetic, progressiveminded, 

the Perakos group is moving 

ahead! 

169 Churches, Synagogues 

Get 'Conspiracy' Letter 

HARTFORD—Murray Lipson. general 

manager of Community Theatres, sent a 

form letter on Paramount's "Conspiracy of 

Hearts." playing the Central and Lenox, to 

169 churches and synagogues in metropolitan 

Hartford. 

The letter also noted that the film was 

playing at other suburban theatres, too. 

Peter Perakos Sr. on Tour 

HARTFORD—Peter Perakos sr., president. 

Perakos Theatre Associates. New 

Britain, who recently returned for a twomonth 

visit to Greece, toured PTA houses. 

BOXOFFICE August I, 1960 

NE-1

. . Joe 

. . 

wife 

starring 

BOSTON 

Two famous films of yesteryear. "Son of 

the Sheik" with Rudolph Valentino and 

"The Jazz Singer" with Al Jolson. created 

such interest at the Fenway Theatre that 

the management held the program for a 

second week. . 

Mansfield. UA publicist, 

was asked to shorten his vacation in 

order to work on the accelerated campaign 

on "Elmer Gantry." which was 

pushed up a week at the Metropolitan 

Theatre, following the run of Paramount's 

•The Bellboy." 

Two new girls have been installed at the 

Embassy Pictures office. Shirley Antarsh 

is at the switchboard and Geraldine 

LaBella is a general clerk. Ruth Kickham. 

secretary to Joe Wolf, is vacationing on 

Cape Cod. 

Under the district managership of Harry 

Wasserman and the city managership of 

Abner Pinanski. two young women are 

operating the local Mayflower, an ATC 

house. Evelyn Copell is the general assistant 

and a new girl, Aileen Lacey. is her 

assistant. Aileen had formerly been the 

; a screen gome, 

HOLLYWOOD takes fop 


it is without equol. It has 


over 15 yeors. Write today for complete details. 

Be sure to give seating or car capacity. 

HOLLYWOOD AMUSEMENT CO. ., 

3750 Ookton Sr. • Skokic, Illinois 

SEATS Reupholstered and installed 

COVERS Mode to order in all sizes 

CARPETS Repaired and installed 

SCREENS Repaired and refinished 

write or call 

AARON THEATRE MAINTENANCE CO. 

132 Horvord Street, Dorclieitcr, Mass. 

RCA 

GE 6-9463 

SERVICE COMPANY 

A Division c.f Radio Corporation ol America 

260 Tremont Street 

Boston 16, Mats HUbbard 2-0123 

cashier at ATCs Pilgrim Theatre. . . . Paul 

Barker, a substitute manager, is moving to 

ATCs Franklin Park Theatre for a twoweek 

spell. The former manager at the 

Mayflower. Harry Goldberg, has transferred 

to the Boston Theatre to work with 

the Cinerama group. 

Although nothing is definite at this 

writing, the Center and the Stuart 

theatres. Boston, operated by E. M. Loew 

Theatres, are involved in sales negotiation. 

It is understood that the new owners will 

use the two theatres for other purposes 

than theatrical. 

George Keffalopolous, lessee of the Fenway 

Theatre, has bought the Zenith Production, 

"Hiroshima. Mon Amour." for an 

extended run to start August 24. The 

contract was drawn up by Joseph G. 

Cohen, buyer and booker for the Fenway. 

In New England, the film is released by 

Ellis Gordon Films. Filmed in Hiroshima 

and Paris and produced in the French 

capitol. it is now enjoying a successful run 

at the Fine Arts Theatre, New York. A 

huge exploitation campaign is planned for 

the Fenway opening under the direction 

of Paul Levi, with extra newspaper space, 

radio spots, subway posters and a press 

luncheon for the film critics. 

George Roberts, treasurer of Rifkin 

Theatres, and Thomas O'Brien. Columbia 

manager, have accepted the exhibitor and 

distributor New England chairmanships, 

respectively, for the O'Donnell Memorial 

Year Campaign for the Will Rogers 

Memorial Hospital and Research Laboratories. 

The announcement came from 

A. Montague, president, and S. H. Fabian 

and Ned Depinet, national cochairmen of 

the hospital drive. 

The grosses that "Psycho" is pulling 

down at the Paramount Theatre continue 

to interest Filmrow. This Hitchcock 

chiller, which has completed four 

weeks, grossed more money in its fourth 

week than in its first week, a remarkable 

feat and rarely occurring, according to the 

management. Bought originally for four 

weeks. "Psycho" is continuing for six at 

least, despite the house rule that no one 

can enter the theatre once the picture has 

started. As a result of this policy, long 

lines have been forming in front of the 

theatre, stretching around the corner and 

up the side streets, with those having puichased 

their tickets on one street and those 

waiting to pay at the boxoffice on the 

other side street. Needless to say, this 

film is topping the town. 

The Strand Theatre, Lewiston, Me., has 

been sold by Maine & New Hampshire 

Pictures to a group who will tear down 

the building to make it into a parking lot. 

This circuit now operates only the 

Empire Theatre in Lewiston. while the 

Cohen brothers operate the Ritz Theatre. 

Agnes Donahue, UA booker, spent a week 

of her summer vacation on Cape Cod. . 

Sam Horenstein, who introduced the Manley 

Popcorn machine to New England 

theatres, but who retired a few years ago, 

paid a visit to Filmrow to greet his old 

friends. After a season or two of feeling 

poorly. Sam is his old vivacious self again. 

2,000-Car Drive-In 

Opens in Braintree 

BOSTON—The newest theatre in New 

England and the only one under construction 

for 1960 opened its gates Friday 

evening i22i as part of the South Shore 

Shopping Center. Braintree, at the junction 

of Routes 37 and 128 and the Southeast 

expressway. 

The gala invitational opening was al.'ô 

attended by the general public, with coowner 

Arthur K. Howard, president of 

Affiliated Theatres Corp.. and Paul Macbeath, 

general manager of the operation, 

greeting the guests. With 2.000 speakei.s. 

1.000 for each of the giant twin screens. 

this is one of the largest drive-ins m 

New England. 

Many industrymen drove out on opening 

night to congratulate Arthur Howard. 

NEW HAMPSHIRE 

fl proposed new ordinance in Keene 

would replace a regulation on signs on 

business establishments which has caused 

considerable contention since it was 

adopted a year ago. The present ordinance 

requires applicants for overhanging 

signs in the business district to obtain consent 

from, or show they have notified, all 

ocher firms and resiaents within 40 feet, 

'iaj new ordinance would extend the 

aisi;ance to 50 feet, with complaints to be 

| 

settled by the Zoning Board of Adjustment. 

Rotating lights on business signs also 

would be banned if they have the same 

colors as those used by emergency 

vehicles or traffic signals. This would just 

about rule out yellow, blue, green and red. 

officials said. 

As an added attraction July 21 and 22. 

the Manchester Drive-In theatre presented 

the Cosmos live circus act, featuring a 

motorcycle ridden up a cable 100 feet in 

the air. There was a performance at 8. 

o'clock each evening. On the screen, the 

ozoner was featuring "Sink the Bismarck!"] 

and "A Dog of Flanders." 

I 

Leo Vadnais of Manchester, one of the 

harness drivers at the Bay State Raceway 

in Foxboro. Mass.. had a part in the production 

of the 20th Century-Fox film, 

"April Love. " Pat Boone and 

Shirley Jones. He was training and 

driving horses for a Florida stable when 

mo\ie directors saw him on the track and 

offered him a job in the movie. He served 

as technical adviser and appeared in some 

of the group and racing shots. 

Former Hartford Cashier 

Now Columbia Scripter 

HARTFORD— Hartforditc Ruth Brook 

i 

Flippen of character actor Jay Flip 

pen 

I 

has been assigned to write the screen 

play for Columbia's "Gidget Goe 

Hawaiian." 

On the MGM studio staff some years age 

Mrs. Flippen at one time was a cashier a 

the downtown E. M. Loew's here. 

Opens New Snack Bar 

SUTTON. MASS.—The Motor-In Drive 

In has opened its new snack bar. 

NE-2 BOXOFFICE August 1. 196'

' 

, 

Players, 

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the 

; Park, 

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with 

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that 

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• 

showed 

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cent 

I 

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cash 

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i 

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Dana 

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VERMONT 

jQiane Varsi, who left Hollywood a couple 

of years ago and took up a quiet life in 

Vermont, has left her Bennington apartment 

with her two-year-old son. Some of 

the actress' acquaintances said she was returning 

to California, but her mother, 

Mrs. Beatrice Varsi, visiting another 

daughter in Orville, Wash., reportedly 

expressed doubt that Diane would resume 

her film career. The starlet surprised 

Hollywood when she suddenly deserted the 

film capital after having prominent roles 

" 

in "Peyton Place other motion pictures. 

While living in the Bennington 

area, she avoided the limelight as much 

as possible and traveled about without 

attracting much more attention than the 

natives. 

Theatre operators in Montpelier, who 

have been without a strictly local newspaper 

advertising medium since the Montpelier 

Argus was merged with the Barre 

Times, now have ad space available again 

in a new publication, the Montpelier 

Daily Post. The new daily is published by 

Henry G. Evans. 

Bob Gormley, a former member of 

Inc., appearing each summer at 

St. Michael's Playhouse in Winooski 

is now in Hollywood, where he has 

had some bit parts in films. 

"I Passed for White" made such a hit 

patrons at the Burlington Drive-In 

the management announced a holdover 

for the film. 

Vermont exhibitors, always feeling the 

economic pulse of the state, were interested 

in a report by the Vermont Unem- 

Compensation Commission which 

that unemployment expanded in 

the state during June. At mid-June, nonfarm 

employment stood just under 109,000, 

a slight decline from the 1959 June level, 

there were 5,925 jobless, a 3.3 per 

increase over the previous year's 

figure. 

MAINE 

3 

Qash and merchandise valued at $40 were 

stolen from the Lewiston Drive-In on 

the night of July 13. An intruder broke 

into a cigaret machine and grabbed cigai-ets 

and money. In an attempted breakin 

at the Auburn Drive-In, a large screen 

was pulled loose and jimmy marks were 

found at the front and rear doors but the 

I thief failed to gain entrance to the buildin 

the center of the drive-in's ramp 

area. 

A recent give-away of $25 and other 

prizes at the Empire indoor theatre 

and the Lisbon Drive-In in Lewiston was 

sponsored by the Maurice "Music Mart and 

Malenfant's Dairy. 

Andrews, film actor, came to 

Maine to appear with Gerry Jedd in "Two 

for the Seesaw" at the Lakewood Theatre 

in Skowhegan. The summer theatre has 

been the "Broadway in Maine" since 1901. 

Free Fishing Is Featured 

At Hartford Drive-In 

HARTFORD—George LeWitt, president 

of the Lakeside Realty Co., and his son 

Brooks, owners of the Berlin Drive-In, 

have put still another innovation into 

effect, advertising free fishing in the 

theatre's now-well stocked lake. 

Previously announced—and still very 

much in effect—are free boat rides for 

youngsters, on a nightly basis and a Sunday 

"Swap-and-Sell" plan whereby a car 

of patrons

. 

'. 

This great seaborne health center 

will carry a new kind of aid 

abroad-ii/V/i yuiir help. Part of 

the people-to-people project 

Hope, it will enlist 200 specialists 

in sharing our health skills. 

Ambassador with a blackboard, the Hope 

specialist will help the often woefully few 

local medical technicians train helpers. 

The result: many more hands. And that 

means one Hope dollar is multiplied 

many times over. 

YOUR HELP CAN COME BACK A HUNDRED TIMES OVER 

One local doctor for 100,000 people. These arc the odds Hope 

ly face. Yet Hope can mean so much. The health of this child. 

The licalth of five Indonesians. Trained hands and only a dollar's 

V' orth of penicillin can cure them of crippling yaws. 

If enough of us help, the S.S. Hope will be outbound 

in 1960. First port of call: Indonesia. A bold health 

project called Hope will be underway. 

The need is crucial. Many places, too many health 

hazards exist. Too many people robbed of the will to 

live. Too few hands to help. Often, a doctor for 100,000. 

Hope's approach is practical. Help where a nation's 

doctors ask help. Help them help themselves to health. 

By training, upgrade skills— multiply hands. Hope's doctors, 

dentists, nurses, and technicians will man a center 

complete to 300-bed mobile unit and portable TV. 

You can not only make every dollar do the work of 

many, you can earn a priceless dividend. With health 

comes self-respect. People at peace with themselves are 

less likely to war with others. 

Hope is vours to give. It's a pcople-to-people project. 

For one year's worth, y/i million Americans must give 

a dollar. Don't wait to be asked. Mail a dollar or more 

now to HOPE, Box 9808, Washington 15, D.C. 

1^' HELP LAUNCH HOPE 

BOXOFFICE 

NE-4 BOXOFFICE ;: August 1, 1960a

I 

I 

I 

of 

i 

j 

The 

I 

I 

Telefilms 

I 

! organization 

; 

perial. 

• Pollyanna 

1 

going 

j 

i through 

I 

I 

of 

i 

WB Post-'48 Films 

Sale Details Given 

TORONTO — Details of the financing 

for the purchase of many Warner Bros, 

screen features released after 1948 for 

presentation as television programs have 

been announced here as follows: 

"Creative Telefilms & Artists will pay 

$11,000,000 to Warner Bros. Pictures for 

122 post- 1948 films. 

"After Creative Telefilms recoups the 

$11,000,000 and deducts 30 per cent of the 

gross receipts as a distribution fee. it will 

share the profits equally with Warner 

Bros. 

"At a special meeting in Toronto July 

29. shareholders were to be asked to approve 

increasing directors to 15 from five 

and changing the name to Seven Arts 

Productions." 

It was also announced here that Creative 

Telefilms & Artists, backed by Louis 

A. Chesler, intends to finance a Broadway 

musical version of "Gone With the Wind." 

It was stated that a loan to exceed $1,250,- 

000 is to be made to David O. Selznick, 

producer of the movie version of the book 

by Margaret Mitchell. The sum of $500,- 

000 already has been advanced, it was 

reported. 

Further, it was announced that Creative 

Telefilms is entitled to receive 40 per cent 

the net profits of the play as well as 

repayment of the loan. 

company was created in June 1958 

and the name was changed to United 

when the Chesler group took 

over control. The name was again changed 

to Creative Telefilms 

j and Artists on rein 

December 1959. 

The president of Creative Telefilms is 

Garfield Cass of Toronto, formerly identified 

with the motion picture industry here. 

[Manager Mike King Sells 

Patrons Coming, Going 

TORONTO—For the engagement of 

"Pollyanna" at the big downtown Im- 

Manager Mike King used a new 

land effective stunt in the placing of a 

series of mounted signs on the brass railing 

which divides the long lobby for the 

regulating of patrons entering or leaving 

the theatre. 

For the incoming people, the wording 

to be read on successive signs was: "Every 

Likes Popcorn and Pepsi." On 

out, the people saw this message 

'on the reverse of the signs: "Tell Your 

'Friends About 'Pollyanna'; You'll Be Glad 

You Did." 

In other words there was a plug for 

the confectionery when you walked into 

,the theatre proper and a suggestion for 

word-of-mouth advertising after the show, 

the double use of the half-dozen 

signs. 

[Ontario 'Adult' Films 

TORONTO—Latest features classified as 

/'Adult Entertainment" by the Ontario 

Censor Board are: The Leech Woman, 

'The Music Box Kid, The Rat Race, Ma- 

•cumba Love, Crack in the Mirror, Circus 

Horrors, The Apartment and All the 

'Pine Young Cannibals. 

Seven-Day Montreal Film 

Opens in Loew's Theatre Aug. 12 

Variety Abandons Booklet 

For Benefit Ball Game 

TORONTO—No souvenir programs will 

be published for the Wednesday night 

dOi 

benefit baseball game at Maple Leaf 

Stadium in aid of the Variety Village Vocational 

School for crippled boys. 

"All we have to do is sell tickets," the 

barkers were told by Jack Egan, chairman 

of the committee for the benefit game. For 

the past 12 years an important part of the 

revenue from the annual baseball fixture 

was derived from the advertising in the 

book and its sale, apart from gate receipts 

and gifts. 

The main attraction will be the 

scheduled International League game between 

the Miami Marlins and Toronto 

Leafs. The evening's program will include 

a vaudeville show on the diamond, 

music and a draw for valuable prizes. The 

top admission is $5. 

The Ontario Variety Tent published a 

handsome souvenir book for the Variety 

International convention here two months 

ago and it brought considerable revenue. 

It was the achievement of a committee 

headed by Nat A. Taylor. 

Hamilton Managers Ass'n 

Share in Fire Campaign 

TORONTO—The Hamilton Theatre 

Managers Ass'n of which Ralph Baitlett 

is president, provided active cooperation 

to officials of the Hamilton fire department 

for a fire safety campaign. 

Features of the prevention program included 

inspection of theatres for possible 

hazards, discussions with theatre employes 

on what to do in an emergency along with 

demonstrations and talks by Fire Prevention 

Officer Fred Staunton who directed 

the check of theatre fire-fighting equipment. 

In the way of precautions by ushers and 

others, a code call for theatre staffs was 

adopted consisting of this alert, "Mr. 

Strife is in the theatre." This means nothing 

to patrons but it sends employes to 

action stations if needed. 

Ushers were instructed to open exit doors 

before the audience is requested to leave 

the theatre. Staunton pointed out that 

most people want to leave the same way 

they came in, largely through habit. 

Seventh Week in Toronto 

For Peter Sellers Film 

TORONTO— "Black Orpheus" moved 

over to the York after five weeks at the 

International Cinema which picked up 

"The Battle of the Sexes" from the Towne 

Cinema, where the Peter Sellers comedy 

had just finished a run of seven weeks. 

The French picture, "He Who Must Die," 

held for a fourth week at the Odeon 

Christie, thus delaying Raymond Rouleau's 

"The Crucible," which had been penciled 

in to start July 21. The Radio City, with 

its bright red marquee signs, secured a 

good third week with "And Quiet Flows 

the Don," released by Astral. 

Festival 

MONTREALr—The Montreal International 

Film Festival committee has completed 

its program for the seven days of 

activities at Loew's Theatre August 12-18. 

The festival will open officially at 9 

p.m. Friday il2i with the .showing of an 

eight-minute film by Norman McLaren of 

Canada. It will be followed by Highway, 

Hilary Harris, U.S., six minutes: Two Men 

in a Wardrobe, Raymond Polanski, Poland, 

15 minutes, and Le Dejeuner sur L'Herbe, 

Jean Renoir, Prance, 91 minutes. The 

remainder of the program: 

Saturday (13) 

10 a.m.—Chonsons Sons Paroles, Yoram Gross, 

Israel; Pull My Doisy, Robert Frank and Alfred 

Leslie, U.S.; Nuit et Broullard, Aloin Resnais, 

France; We Are the Lambeth Boys, Karel Reisz, 

Greet Britain. 

3 p.m.—Hors D'Oeuvre, National Film Boord, 

Canoda; N.Y., N.Y., Froncis Thompson, U.S.; Hell 

Is a City, 

6 p.m.— 

Val 

Highway, 

Guest, Greot 

Two Men 

Britain. 

in a Wardrobe end 

Le Dejeuner sur L'Herbe. 

9 p.m.—Monsieur Tete, Henri Gruel and Jan 

Lenica, France; II General Delia Rovere, Roberto 

Rossellini, Italy. 

Sunday (14) 

2 p.m.— Les Raquetteurs, Michel Broult and 

Gilles Groulx, Canada; LaTerra Trema, Luchino 

Visconti, Italy. 

6 p.m.—Monsieur Tete and II General Delia 

Rovere. 

9 p.m.—^Moonbird, John Hubley, U.S.; Rembrandt, 

Bert Haanstra, Holland, and Nazorin Luis 

Bunuel, Mexico. 

Monday (15) 

10 o.m,—All and the Camel, Henry Geddes, Great 

Britain. 

3 p.m.—Glass, Bert Haanstra, Holland; We Shall 

Never Die, Yorom Gross, Israel; Between the 

Tides, Ralph Kenne, Great Britoin; The Door in the 

Wall, Glenn H. Alvey, Greot Britain, and The Little 

Island, Richard Williams, Great Britain. 

6 p.m.—Moonbird, Rembrondt and Nazarin. 

9 p.m.—Here Are No Butterflies, Miro Bernat, 

Czechoslovakia; The Hidden Fortress, Akiro Kurosawa, 

Japan. 

Tuesday (16) 

10 a.m.— Le Cerf Volant du Bout du Monde, 

Roger Pigoud, France. 

3 p.m.— Here Are No Butterflies and The Hidden 

Fortress. 

6 p.m.—Mouse and Cat, Wlodyslaw Nehrebecki, 

Poland; The World of Apu, Sotyajit Ray, India. 

9 p.m. — Dom, Walenan Boroczyk and Jon 

Lenica, Poland; Blue Jeans, Jacques Rozier, France 

and Pickpocket, Robert Bresson, France. 

Wednesdoy (17) 

10 a.m.—Ali and the Camel. 

3 p.m.—Mouse and Cat and The World of Apu. 

6 p.m.— Le Chant du Styrene, Alain Resnais, 

France; The Lion and the Song, Bretislov Pojar, 

Czschoslovokio; Hiroshima, Man Amour, Aloin 

Resnais, France. 

9 p.m.—Soir de Fete, Albert Pierru, France; 

Universe, Colin Low and Roman Kroitor, Canada; 

Jazz on Summer's Day, Bert Stern, U.S. 

Thursday (18) 

10 a.m.— Le Cerf Volont du Bout du Monde. 

3 p.m.— Soir de Fete, Universe and Jazz on a 

9 p.m.—Vertical Lines, McLaren, Canada; 

Horizontal Lines, Norman McLaren, Canada; A 

Summer's 

6 

Day. 

p.m.—Dom, Blue Jeans and Pickpocket. 

Norman 

Scary Time, Shirley Clarke, U.S.; Ashes and 

Diamonds, Andrzej Wajdo, Poland. 

Three Big Screen Pictures 

Drawing Well in Kingston 

TORONTO — An interesting situation 

developed in the Kingston area in late 

July when three productions which had 

preceded "Can-Can" in Todd-AO at the 

Famous Players Tivoli here were appearing 

at the same time in different theatres 

in the eastern Ontario location, but in 

Cinemascope. 

The Famous Players Capitol at Kingston, 

managed by Emie Smithies, was playing 

"South Pacific." the Kingston Drivein, 

an Odeon operation, had "Around the 

World in 80 Days" and the Skylark Drivein, 

owned by George Delaney. featured 

"Porgy and Bess." 

iOXOFFICE 


E-1

. . After 

. . The 

'Rosemary' Premiere 

At Toronto Eglinton 

TORONTO—The Canaciuin premiere of 

"Rosemary," released by Astral Films, was 

shown July 22 at the Famous Players 

Eglinton under its new policy of booking 

distinctive pictures for discriminating theatregoers. 

"Rosemary," which was the winner of 

the Critics' Award at the Venice Film 

Festival, was approved by the Ontario 

Board of Moving Picture Censors for public 

showing on a restricted adult basis, no 

person under 18 to be admitted at any 

performance. 

For the first engagement in the 1,080- 

seat theatre. Famous Players splashed an 

extensive advertising campaign, paying 

particular attention to a new star, Nadja 

Tiller. 

"Rosemary" is the first in the Films- 

Around-the-World series to be offered in 

Canada by Izzy Allen's Astral Films and 

was the second production to appear at 

it 

the Eglinton under its new policy. The 

previous attraction was "Oscar Wilde," 

which had a run of three weeks. Blain 

Cameron is the manager of the Eglinton. 

TORONTO 

\X7ilIiam Rrdpath, popular pioneer of the 

Toronto industry, returned home after 

recovery from a serious illness in the 

Doctors' Hospital. He has promised to be 

on hand at the Motion Picture Golf Tournament 

August 25 at St. Andrews in Willowdale. 

. an extensive holiday in 

England, E. G. Forsyth, assistant general 

manager of Canadian Odeon Theatres, will 

return to Toronto. 

Barney Goldhar, chairman of the National 

Ramah Committee of Canada, presided 

at the opening ceremonies of the 

organization's camp in Muskoka, north of 

Toronto. It is sponsored by the United 

Synagogue of America and others. . . . 

Gina Lollobrigida, Hollywood star residing 

here, has become a horsewoman, having 

bought a jumper at Green Meadows Farm 

called Taboo. She promptly renamed it 

Roma and will enter it in shows this fall. 

Mrs. M. V. Chinn, private secretary to 

Arch H. Jolley, executive secretary of the 

Motion Picture Theatres of Ontario, has 

been away on her annual vacation and 

Jolley is using two fingers to type necessary 

letters, and nicely. . . . Frank W. Mcintosh, 

president and managing director 

of Pepsi-Cola Co. of Canada, has announced 

the appointment of William E. 

Emmerson as vice-president in charge of 

K In Eastern Canada 

For prompt service, technical Know-How, 

All repairs and Large stock of 

replacement parts 

Remember 

BEST THEATRE SUPPLY REG D 

4828 St. Denb Street VI 2-476: 

Montrrol 

marketing. Born in Stratford, Ont., 

Emmerson was elected a director in 1959 

after being with the company since 1951. 

Mr. and Mrs. Jule Allen had a rousing 

party for their 50th wedding anniversary. 

He is the president of Premier Theatres 

and has figured in the theatre business in 

Here for a visit, 

Canada since 1906. . . . 

Ann Sheridan of Hollywood screen fame 

said she was looking for a "good film 

comedy" with which she could make a 

movie comeback. 

Ernest Heath has become secretarytreasurer 

of Paramount Film Service, 

Toronto, of which Gordon Lightstone is 

vice-president and general manager. 

Heath is also named a director of 

Canadian Paramount. 

WINNIPEG 

Qvcr 400 attended the 15th annual industry 

picnic at Selkirk Park July 17, 

a record turnout. Ollie Carlson, Garrick 

doorman, won the special prize for the 

largest family in attendance, with 14 

members excluding three in-laws whom 

the judges ruled out. Film exchanges 

trounced theatres 10-7 in the men's fastball 

game. Ideal weather plus 100 children 

sponsored by the Third Order of St. 

Frances and under the supervision of 

J. M. McKenty made this the best picnic 

in years. 

Forty-one golfers turned out for the annual 

Pioneers Toui-nament at Glendale 

Country Club. The Ray Lewis Memorial 

Trophy for team low net went to Al Dudar. 

Al Smith and Lew Miles. Alec Knelman. 

Crown Jewelry, donated special individual 

prizes for this event. Other trophy winners 

were George Dowbiggin, Pioneers low 

gross. Dominion Sound Trophy: Lew Miles 

and Al Smith, Pioneers low net, Samuel 

Weiner Trophy: Bob Lemecha, low gross 

O.Jen, J. M. Rice. Trophy, and L. Dudar, 

low net open. Western Theatres Trophy. 

Frank Davis, former Warner manager now 

operating the Card House, has offered another 

trophy for next year. Dave Rothstein 

chaired the dinner at which the awards 

were made and managed to bring the 

proceedings to a close in time for those 

present to attend the Blue-Gold football 

game, the opening shot in the Blue Bombers 

quest for a third Grey Cup. 

J&A Productions Acquires 

Mary Todd Lincoln Story 

COLUMBUS—J&A Productions, headed 

by George Jcssel, has paid $30,000 for 

rights to produce "The Trial of Mary Todd 

Lincoln," authored by State Auditor James 

A. Rhodes and Dean Jauchius, former 

member of the Colimibus Dispatch editorial 

staff. 

Jessel has indicated the film will go 

before the cameras by the fall of 1961. 

A spokesman for Jessel said that Vivien 

Leigh. Susan Hayward and Joan Crawford 

are under consideration for the title role, 

as the widow of Abraham Lincoln. The 

authors may collect another $30,000 for 

television rights. Rhodes is a former mayor 

of Columbus and onetime candidate for 

the Republican nomination for governor 

of Ohio. 

OTTAWA 

Tzzy Allen's Astral Films hit the jackpot in 

eastern Ontario with day-and-date 

engagements of "Circus of Horrors" at four 

theatres in three cities, the group comprising 

the Famous Players Capitol at 

Brookville. Aliens' Soper at Smiths Falls 

and two Odeon units at Kingston, the 

Biltmore and the Kingston Drive-In. Two 

Astral releases. "A Boy, a Girl and a Dog" 

and "The Great Dan Patch." played as a 

double-bill package at the independent 

Centre in downtown Ottawa. 

Joan Bennett of Hollywood renown was 

entertained at a reception during an 

Ottawa stay at which the guests included 

the U. S. ambassador and Mrs. R. B. 

Wigglesworth and the German ambassador 

and Mrs. Herbert Siegfried. 

A break has been made in the personnel 

of the Canadian Government's Board of 

Broadcast Governors which has been 

selecting new television stations across the 

country. Roger Duhamel, vice-chairman 

of the board, has been appointed to the 

post of Queen's Printer at the same salary, 

$18,000. He is a former nawspapcrman. 

The Odeon Elmdale and the Famous 

Players Regent has been teamed for the 

Ottawa engagement of "The Story of 

Ruth." The Centre also joined forces 

with Ben Freedman's Aladdin Drive-In for 

a joint run of "Solomon and Sheba" at 

regular prices. . . . The Hi-Way Drive-In, 

a unit of the Ottawa Valley Amusement 

Co. at Renfrew, featured a special night 

July 28 for cars having five passengers, all 

of whom were admitted without charge 

and there was also a free box of popcorn 

per carload. The Hi-Way has also installed 

facilities for horseshoe players. 

Manager Bill Cullum held "Pollyanna" 

for a second week at the Famous Players 

Capitol, Ottawa's largest theatre. At the 

Elgin. Ernie Warren was showing "The 

Apartment, " which was in its fourth week.' 

Len Lamour of the Star-Top Drive-In got 

an extra three nights on "The Ten Commandments." 

For a solid week at Clarence Markell'^. 

Palace in Cornwall, all patrons received a 

tree stein of root beer, courtesy of the 

A & W Restaurant. The diinks were alsc 

free for the juveniles at the Saturday 

morning show. . Ottawa Board ol 

Control flatly rejected a proposal for the 

inming of a city council meeting which 

they said, would stretch to ten hours. 

Bogus $10 Bills Turn Up 

jj 

In Odeon Head Office 

II 

TORONTO—One of the spurious Canadian 

$10 banknotes, which have beer 

flooding various cities in Ontario anc 

Quebec, turned up at the Toronto headoffice 

of Odeon Theatres 'Canada", H 

was revealed by the RCMP, who said the 

counterfeit was included in a theatre de-: 

posit from Montreal. 

According to the Mounties, all of th( 

scores of the bogus bills have the on< 

serial number, FD-8447863. and cashier: 

have been instructed to watch for it a 

theatres throughout the two provinces. 

K-2 BOXOFFICE :: August 1, 196

1 Vancouver 

j 

Goes 

: 

but 

I 

I 

I 

I Park— 

. Plozo-The 

I 

Strand—Con-Con 

p 

Sionley—Ben-Hur 

I 

j 

I 

HOLLYWOOD— 

I 

; 

Motion 

, officers 

B. B. Kahane has been 

re-elected president of the Academy of 

Picture Arts and Sciences. Other 

are Valentine Davies, first vice- 

president; Wendell Corey; second vice- 

; 

president; Hal Elias, secretary; Hal Mohr, 

secretary; Fred L. Metzler] 

treasurer, and John O. Aalberg, assistant 

treasurer. 

j 

! assistant 

j 

I 

"^^ 

. 

'. 

'. 

. . . With 

. . Lew 

. . George 

. . "Can-Can" 

— 

— 

'Rosemary' Wins Approval 

Of Toronto Filmgoers 

TORONTO— "Rosemary" stood out as 

a 

summer attraction in its Canadian premiere 

at the Eglinton where a policy of 

unusual pictures is in effect. "Pollyanna" 

had a nice second week at the Imperial as 

did "Portrait in Black" at the Uptown. 

"Carry On, Constable" hit its seventh week 

at the Hyland. 


Ccrlfcn Carry On, Nurse (20th-Fox); Doctor of 

Large (20th-Fox) ,05 

Eglinton Rosemary (Astral)... 115 

Hollywood—The Bromble Bush (WB), 3rd v>V.'. '.'.'. ]05 

Hyland—Corry On, Constable (Rank), 7th wk...l00 

Imperial— Pollyanna (BV), 2nd wk... 110 

Loews—The Apartment (UA), 5th wk 100 

Nortown The Untorgiven 

^•-- (UA) 105 

-Con-Con (20th-Fox), 1 7|-h wk.'. '.'.'.'..'.'."] ]5 

Hos Two Faces (IFD) 105 

31st wk 115 

Uptown 

— 

— 

Portrait in Black (U-l), 2nd wk. 

, 

105 

Tourist Coin Swells Take 

Of Montreal First Runs 

MONTREAI^With good tourist business 

prevailing in Montreal and helped by 

coolish weather which has been a deterrent 

tor a number of local residents to travel 

out of town. Montreal leading motion 

picture theatres reported fairly good box 

office results for the time of the year. A 

few houses, such as the Loew's and the 

Palace, held over programs which proved 

good di-aws in their initial week's showing. 

Alouette Ben-Hur (MGM), 28th wk. . . . Excellent 

Avenue Corry On, Nurse (20th-Fox) 

.*'V.:- ; -;. Excellent 

Impena:—This Is Cmeromo (NT&T) 2nd wk....Good 

L-ew's- Bells Are Ringing (MGM), 2nd wk Good 

Outremont and Westmount Pollyanna (BV) 

2nd wk. . . 

Excellent 

_^ 

Poloce—The Rot Race (Pora), 2nd wk Good 

Seville—Con-Con (20th-Fox), 13th wk Excellent 

'Pollyanna' a Solid Starter 

In Sprightly Winnipeg 

WLVNIPEG—"Pollyanna" at the Capitol 

was top grosser with "South Pacific" holding 

well at the Gaiety. General improvement 

in business was indicated with increased 

attendance at most first runs. 

Capitol, Pembina Drive-ln Pollyanna (BV) 140 

Gaiety South Pacific (20th-Fox), 2nd wk.. 

Gornck The Apartment (UA), 3rd wk 

Lvceum, Starlite Drive-In The Rise and Fall 

of Legs Diomond (WB); Guns of the Timberlond 

(WB) 

Met—Con-Can 

'..'.'.'. 

(20th-Fox), 3rd wk 

Odeon Upstairs and Downstairs (20th-Fox) 

. no 

.100 

.110 

Kiddy Trade 

for 'The Bellboy' 

VANCOUVER—A record hot spell is 

giving show business a bad time, no house 

even managing to hit average last week. 

"The Bellboy" was getting the kid trade, 

was not holding. The town was full 

of oldies and secondary product and the 

patronage was fair to poor. 

Capitol— Ice Palace (WB), 

j 

2nd wk Moderate 

Orpheum The Bellboy (Para) Fair 

I'm All Right, Jock (20th-Fox), 4Vh wk. Good 

Unforgiven (UA), 2nd wk Fair 

(20th-Fox), 6th wk. Fair 

(MGM), 13th wk. . . 

Foir 

Studio The Battle of the Sexes (IFD) Fair 

B. B. Kahane Renamed 

VANCOUVER 

jêd Bielby is in charge of the Strand 

while Manager Dick Lett is on holiday. 

Marie Mock and Helen Foster, Strand 

cashiers, also are on vacation. The picture 

playing at the Strand is "Can-Can." in 

its roadshow engagement . 

Pearson 

of CP Film Delivery has retired and 

is moving with his family to Montreal . . . 

Les Pope, head of the Famous Players advertising 

department, has left for a long 

visit to England. Replacing him is Stan 

Buchanan from a local advertising firm. 

Bob Kelly, manager of the Odeon, New 

Westminster, claims he has a blue rose in 

his garden. This we must .see . . . Adrienne 

Caze, cashier at the Paramount, New 

Westminster, was in a car accident there 

and suffered leg injuries . . Banning of 

. 

violence and aggression from television 

screens was asked by Canadian Home and 

School Federation at its meeting in Banff 

Springs. Alta. 

Ray Gehrman, formerly on the Strand 

staff, now is with a local television organization 

and also broadcasts on CKSP here 

Rank diversifying its interests, 

there are local reports that some of the 

Rank interests around here may be converted 

to bowling alleys . . . Astral reports 

that "Swan Lake," a Russian import, did 

well enough to be held at the Royal Theatre, 

Victoria, a Famous Players unit. The 

film had extremely hot weather to buck. 

The community arts council has asked 

the city to control downtown signs, which 

the council claims are a mess. This includes 

theatre and bank signs . . Jan 

. 

Wiznowich, cashier at the Vogue, was married 

to Charles Nelson, a member of the 

American naval air corps at Whidbey 

Island, Wash. They were married at Coeui- 

D'Alene. Ida. . . . Sharlene Esplin. Capitol 

Theatre cashier, was married to Monty 

Coates of Kamloops. He is employed by 

the Canadian National Railroad. The 

Coates will make their home in Winnipeg. 

Dawson Exley, 20th-Fox manager, was 

happy at the business being done on his 

two roadshow films. "Can-Can" and 

"South Pacific" at the Famous Players 

downtown houses, the Strand and Capitol, 

in spite of the record heat spell. We have 

only two air-conditioned houses in Vancouver—the 

Vogue and Studio, both in 

the same block. The Vogue was the home 

of the film festival. 

The Theatre-Under-the-Stars has had a 

break this season—no rainouts to date. 

Rain fell through most of the 1959 season. 

The outdoor theatre may show a profit 

this year for a change . Young of 

MGM will represent the film exchange 

union at the lATSE convention in Chicago 

August 4-9. Convention headquarters 

will be the Conrad Hilton Hotel ... A 

local newspaper said too many theatremen 

are still living in the past, bogged down 

in antiquated methods of operation, resisting 

progress, either too lazy or too 

weary to adjust to the changing times 

then blame television for all their troubles. 

Some 28 features from 14 countries were 

given their North American premieres at 

this year's Vancouver International Film 

— 

Festival July 11-23 at the Odeon Vogue. 

Dilys Powell, film critic of the London 

Sunday Times, was one of the judges. 

Crowds were selective, many films being a 

sellout, others drawing poorly. The festival 

was given a good press but the event 

itself proved no help to other theatres in 

the area, according to theatremen . . . 

When the torrid film. "Private Property," 

was submitted to the festival screening 

committee, the self-censoring group threw 

up its hands and turned the film back to 

provincial censor Ray McDonald. The latter, 

operating on the principal that film 

festivals are for adults, sent the picture 

back intact to the committee. Good for 

Ray McDonald! 

Theatre employes will get time and a 

half pay for nine statutory holidays, an 

increase of one day over 1958 .. . Canada's 

blossoming film industry expanded on 

most fronts in 1959. Production revenue 

rose to $5,085,690, compared with $3,902,- 

780 in 1958. The gross revenue from 54 

private firms, an increase of two. jumped 

13.5 per cent to $8,704,410 for producing 

and printing motion picture films and film 

strips, a government report said. 

Additions to the adult entertainment 

list by the British Columbia Board of 

Censors: Bucket of Blood. Rachel Cade, 

Rebellion of the Hanged, Stranglers of 

Bombay, Street of Shame, Take a Giant 

Step 

. in 70mm is playing 

Famous Players houses in four western 

Canadian cities—Capitol. Calgary; Metropolitan. 

Winnipeg; Paramount. Edmiston. 

and the Strand, here. All runs of the 20th- 

Fox film are doing steady business. 

Famous Players will extend its amusement 

interests into the field of bowling. 

Odeon also is showing interest in the bowling 

field. 

Toronto Holds "Don't Panic' 

TORONTO—With its emphasis on 

comedy, "Don't Panic, Chaps" held for a 

second week in its first-run engagement at 

the Fairlawn and five other Odeon units 

in ths Metropolitan foronto area. 

KjOT- 

FOR SALE ^ 

YES! 10,000 LATE MODEL 

USED OR RECONDITIONED 

Also new British-Luxury Chairs avoilabla 

THEATRE CHAIRS 

Spring edge steel bottom seof cushions and 

fully upholstered bocks—spring back types also. 

Carpeting, ospholt, rubber. Vinyl tiles and 

linoleum. 

WE ARE FACTORY AGENTS- 

AT BARGAIN PRICES 

Drop us a line—we will give you photogrophs 

ond 

LA 

full informotion. 

SALLE ff 

RECREATIONS, Ltd. 

Tliealre Chairs, Carpet, Linoltum and Tile Division 

945 GRANVILLE ST., VANCOUVER 

MARINE 5034-5428 

-OXOFFICE August 1, 1960 

K.3

Ideas still 

pay! 

Anyone can find 

ideas, 

but successful 

exhibitors 

make ideas work for them * 

Whether you create, collect 

or adapt ideas, the main 

thing is to keep them stirring 

to build business for you. 

From Cover to Cover — 

BOXOFFICE Brims with Helpfulness 

*One exhibitor collected BOXOFFICE 

Stories on Children's Shows, and has 

boosted matinee business 100% by 

adapting them for his own theatre. 

As never before, better methods pay good fures—every day in every way . . • For good 

dividend? in show business. Men in high ideas in the news and in the service depcnrtplaccs 

and men in low places all have ments, read and use each issue of— 

learned that it pays and pays to promote pic- 

BOXOFFICE 

Nine Sectional Editions - To Fit Every Distribution Area 

K-4 BOXOFFICE :: August 1, 196(

. . 

• ADLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING 

IDEAS 

I 

THE GUIDE TO | BETTER BOOK ING AND B U S I N E S S - B U I L D I N G 

New Moniker for a Kiddy Show L^ 

Successful Junior Citizen League Series Adopted 

Throughout Syndicate Circuit in Indiana 

A summer kiddy show promotion created 

by Ralph Holton only eight weeks after he 

entered show business as manager of the 

Elwood (Ind.) Theatre for Syndicate Theatres 

proved so successful that Trueman T. 

Rembusch, Syndicate secretary-treasurer, 

and his fellow officials started it at all 

other circuit operations in Batesville, Columbus, 

Crawfordsville, Franklin and Wabash, 

Ind. 

The idea is an adaptation of the juvenile 

club plan—Mickey Mouse or a dozen other ' 

different names—under a new handle. 

Holton formed an Elwood Junior Citizens 

League in connection with his summer 

series of Thursday kiddy matinees. The 

league is open to boys and girls to age 12. 

It provides summer recreation and promotes 

safety. 

The Elwood police department and the 

theatre are the sponsors. Membership 

cards entitle the bearers to admission to 

the Elwood Theatre's Thursday matinees 

for 15 cents. The cards read: 

1960 ELWOOD THEATRE No. 1001 

Junior Citizens League 

Members are entitled to enjoy all the advantages 

of membership in the Junior Citizens 

League, including bargain 15-cent admission 

price at the League shows and daily free 

member advantages. 

(Space for Member's Name) 

PLEDGES TO ABIDE BY ALL THE RULES OF 

LEAGUE AS SET OUT ON THE REVERSE 

SIDE. 

Certified by (name of theatre manager). 

The reverse side lists four Membership 

Rules: 

1. Observe all traffic and safety conduct rules. 

2. Respect the property rights of others. 

3. While in theatre sit quietly so all can enjoy 

the 

picture. 

4. Practice politeness and courtesy at all times. 

At the bottom is this notation: "This 

Card Must Be Sun-endered to Manager of 

Theatre if Bearer Fails to Observe Rules 

of Membership." 

The series started with a free show, 

opening at 1 p.m. A feature and three 

cartoons were on the screen. Also on the 

program was a safety talk and a film by 

an Indiana state trooper. Each of the 

youngsters then received a free safety 

manual from Elwood police chief Joseph 

Hickey. 

Both at this kickoff show and elsewhere 

the small fry filled out membership applications 

for the Junior Citizens League, and 

membership cards were mailed to them. 

"This idea has been tried in several other 

cities and always has worked out very 

well," Holton pointed out. "The police department 

has been very cooperative in 

setting up the league." 

Chief Hickey is enthusiastic about the 

Junior Citizens League. "This will be a 

good summer recreation activity for the 

youngsters and will also give us a chance 

to remind them of safety rules," he said. 

The Elwood newspaper gave ample publicity 

to the league. 

The application cards were distributed 

as inserts on larger pasteboards which 

stated (with an illustration of Mickey), 

"Mickey Mouse Says . . . Don't Forget the 

Junior Citizens League Every Thursday." 

. 

Many Attempt to Enroll 

In 'School for Scoundrels' 

More than 500 New Yorkers took a want 

ad inserted in the daily newspapers as a 

gimmick for "School for Scoundrels" quite 

seriously. 

The want ad read: 

HOW TO WIN WITHOUT ACTUALLY CHEATING! 

Are You Trustworthy, Obedient, Brave, Loyal, 

Honest, Upright, Sincere? Here is a golden opportunity 

to make a new person of yourself! Enroll 

now for courses in Lifemanship . . Gamesmanship 

. . . and One-Upmanship at the "SCHOOL for 

SCOUNDRELS." You, too, can learn fiow to wrn 

without actually cheating! Enroll Monday of the 

Sutton Theatre, East 57th Street. 

More than 500 called up the theatre to 

sign up in the course. 

'Gantry' First on NY Buses 

"Elmer Gantry" becomes the first motion 

picture to be publicized via posters on 

New York City buses. The Gotham coach 

lines began accepting outside advertising 

last year after an absence of 52 years. 

The large red and white posters for the 

United Artists release proclaim from each 

side of the buses. "Sinners! Elmer Gantry 

Is Coming!" The posters are standard 

2'2Xl2-foot size, and are available in more 

than 250 cities. 

BOXOFFICE Showmandiser :: Aug. 1. 1960 — 119 — 

WMSbWWABWNl'uR'EI 

Ralph Holton, right, manager of the Elwood (Ind.) 

Theatre, hands Ronnie Barmes, 8, the first membership 

cord in the new Elwood Junior Citizens League 

as police chief Joseph Hickey watches. 

'Bells' Star Photos Are 

Landed in Motor Ad 

Harry Rose has been consistently successful 

in scene photo tieins with advertisers 

in the classified section of the 

Bridgeport, Conn.. Telegram, which permits 

display ads, with or without illustrations, 

in its classified pages. His most recent 

success was in behalf of "Bells Are 

Ringing." 

A large ad by Madison Motors included 

pictures of Judy HoUiday and Dean Martin 

talking on the phone. The headline tiein 

copy was: "Here's Bell-Ringing Values at 

Madison Motors." 

Under the pictures was: "See— "Bells 

Are Ringing,' Cinemascope—Color With 

Judy HoUiday and Dean Martin . 

starts Tomorrow at the Majestic." 

Another line: "100 Ringei-s Values All 

Makes and Models. No Money Down If 

You Qualify." 

Gift Coupon Strips Given 

Out at Kiddy Matinees 

strips of coupons good for root beer, ice 

cream sandwiches and comic books at 

stores around town were distributed to 

children attending the Mickey Mouse Club 

matinees at the Strand Theatre in Memphis 

each Wednesday. June 29 through 

August 3. In addition there were several 

major prizes each week, such as wrist 

watches, bicycles, cowboy clothes, a live 

puppy, radio, roller skates, doll, holster 

sets, record player, and back-to-school 

clothes.

The Midnight Show 

Pointers on When and How fo 

Luring patrons to the boxoffice for a 

midnight show requires the proper booking 

of a picture that has definite appeal to the 

late-show group, declares a section titled 

"Special Midnight Shows" in Proven Profit 

Making Ideas, an American Broadcasting-Paramount 

Theatres brochure compiled 

from Ed Hyman's northern affiliates 

and distributed to managers. 

The time varies from town to town, the 

article continues, whether it be 11:30 or 

12. or in some towns as early as 11 o'clock. 

The manager has to know the locale to be 

successful with a midnight show. 

The only natural midnight show is New 

Year's Eve. The reason is ob\ ious—the people 

are in a festive spirit and they wish 

to remain, so to speak, "out on the town" 

later than they normally do on an ordinary 

night. So the battle is half won in 

luring people into your theatre on New 

year's Eve. 

This is the spirit you must create In 

your patronage to get them to attend your 

special midnight show. In some towns midnight 

shows on Friday night do much better 

than they do on Satorday night and 

again in some towns it is vice-versa. 

These things are very important in booking 

a midnight show that will be successful 

Ȯn special occasions such as Halloween, 

Thanksgiving, Friday the 13th, it is customary 

to have a midnight show. But, theatres 

that are most successful with midnight 

shows are the ones who plan well in 

advance with the proper bookings and the 

proper night. 

Sell the public with the idea of a lot of 

fun, a big party, a big occasion, so that it 

impresses your prospective patrons with 

more than simply attending a theatre to 

see a motion picture at an out-of-the 

ordinary hour. These are the thoughts 

that should go through your mind anytime 

you request a booking of a midnight show 

for your theatre. 

On midnight show horror combinations, 

where you try to give the patron the unusual 

in entertainment, a tried and proven 

gag is to make it a two-for-one midnight 

show by giving them a pass to attend the 

theatre at a later date. 

Trailers and 40x60s, window displays 

and window cards should be used well in 

advance to be sure that word of mouth 

goes to work for you. 

LOBBIES 

Coffin displays in lobby are generally 

effective, especially if arms are sticking 

out to add to the gory effect. This should 

be done well in advance. 

Various horror-kidding articles can be 

mountt-d on large compoboard In lobby or 

about the tlipatre as conditions permit. 

Each is given a gag caption. Here are a 

few suggestions, but copy should tie In 

Make Them Pay 

definitely with the type of midnight show: 

^B 

HOT WATER BAGS—Coption: "Ask the usher for ^^j^^^^^^^^l^^^^ y Z— 

'^ 

SMELLING SALTS—Caption: "For those who foint 

while ottending our Friday the 13th midnight show ^ff^ ^^B '^^^VWHIMi^^î*^"'"'^**' ^^ ^« 

of horrors H: JH 

CANDLES—Coption: "Free corxJIes for those afraid 

W'^Î^M^^^^^B^K ^ 1 w* 

to walk tx)me in the dark after seeing tit^^^^t^^^^^^^^^Bt^K^^^^^^^^ \m ^LT' 

one of these when you get the chills while wotching 

" 

our 

HAIR DYE— Coption: "Just in cose your hoir is 

stx>cked white when you see ." 

WOOL STOCKINGS—Caption: "Borrow a poir of 

Here's a street ballyhoo, used for the regular run 

these if you get cold feet when watching in tl 

RUBBER GLOVES—Coption: "These will prevent you of o Fronkensfein film at the Paramount Theotre in 

from bitmg your nails ,n excitement when you see 

Buffalo, which is of the same type employed fo 

HAIR RAISER 

Paint a head or use photo of typical 

male. Mount it on compo cutout, silhouetted. 

Attach strips of paper or strands of 

cord to the head to resemble hair, and in 

the back have a fan blowing the simulated 

hair straight up. Caption: "Your hair will 

stand on end after you've seen our midnight 

show." 

BLOOD-CHILLER DISPLAY 

Purchase a box of cherry flavored gelatin. 

Freeze it. Display in several specimen 

and test tubes. Caption: "Blood specimen 

from (any person's namei whose blood 

turned to ice after seeing our last midnight 

show." 

NERVE SHOCKER 

Have your electrician construct a "shock 

machine" similar to those seen in penny 

arcades. Batteries can be used so it wUl 

give a slight shock to anyone touching the 

lever. Caption: "Just a taste of the shocks 

you will get when you see our midnight 

show." 

UNLOCK THE DOOR—WE DARE YOU 

A large (old) wooden barn door and 

frame can be obtained. Place several locks 

( all dummies except one ) along door opening. 

Obtain several keys so the good lock 

can be opened. Secure a quantity of inexpensive 

keys and distribute same in tiny 

envelopes about your town. Caption: "This 

key may open the door to the Chamber of 

Horrors." People are invited to use the key 

to open massive door, which has by this 

time, been set up in the lobby. Fans opening 

the door by means of the genuine lock 

receive tickets to your midnight show. 

Door display must be covered with "sell 

ideas," and if you want to carry it further, 

have something of hon-or behind it when 

opened. 

BEFORE AND AFTER 

Print certificates of bravery for patrons 

who see the film—issue antifaint instructions 

before they see your midnight show. 

Last Will and Testament forms can be 

arranged in lobby with appropriate caption. 

publicize a midnight show. 

BALLYHOO 

A monster mask for the kids. Obtain or 

draw photo of terrifying creature, have 

duplicates printed. Give them out freely 

to the kids. Every mask will become a 

walking ad. Also send one to the disc jockeys. 

Take the chance they'll wear it or 

make fun of it. Every mention is a plug 

for your show. 

Have a nui-se in the lobby in advance of 

midnight show—letting evei-yone know she 

will be in attendance if needed the night 

of the show. 

If possible, an ambulance can be parked 

in front of your theatre in advance with I 

posters explaining the connection. I 

Promote a huge wooden crate to drive 

around town. Mark it with "DANGER" 

signs, and tell everyone you are bringing 

the creatui'e of your midnight show to 

town in such a crate. 

PUT 'EM ON THE TRAIL 

A long trail of gauze bandage (bloodsoaked 

> marks the way creature ti-aveled 

through town to reach your theatre. If 

local ordinances allow, nin the trail 

through busy streets and mark the way 

with sidewalk copy. (Red of coui-se, can tell 

the story best, and will wash off.i Permission 

may be obtaiioed if you promise city 

officials sidewalks will be washed clean 

immediately the morning after your show. 

CONTESTS 

Run a scream contest among the teenagers 

of your town (divide boy and girl 

groups Let them slu-iek aloud and tape 

I . 

record for judging. Tickets for the midnight 

show can be used as prizes. Take advantage 

of entries—use their screams the 

night of your show by getting them to act 

as thrill decoys scattei-ed through the audience. 

Start an "I'm Not Afraid Club." Have 

local radio station disc jockey do the 

buildup—many people boast about not being 

afraid of the jinx. The best 13 lists 

or letters stating why a listener is not 

afraid win free tickets. Thereafter, every 

13th member can be admitted free. (Your 

members will give you a good mailing list 

— 120 — BOXOFFICE Showmandiser :: Aug. 1, 1960

. . Look! 

. 

' 

for announcing all midnight shows or 

special events.) 

GIMMICKS & STUNTS 

Plastic sample bag of Ovaltine handed 

out with tie-in copy: "A sample of Ovaltine 

for a deep refreshing sleep after the 

thrills of " 

Ad reading: "Wanted—Skeleton. Buy or 

Borrow," with theatre phone number. 

J 

" Closed coffin in lobby inviting patrons to 

see if a skeleton has been found. 

"All drivers admitted free when accompanied 

by their GHOUL Friend." Persons 

seeking admission have to sign an affidavit 

stating friend is a GHOUL. 

Price sign on 

those still alive. 

boxoffice 

90p." 

window : 

"For 

Coupon herald with copy: "Good for 

ONE FREE . . . (they never ask for the 

second) GHOUL COCKTAIL. 

Ambulance parked in front of theatre a 

few hours a day in advance with a card 

in the window: "The person inside (store 

manikin! saw a preview of the horror 

show coming to the Theatre, 

Friday the 13th. We dai-e you to come 

." 

. 

Come dressed as your favorite monster. 

Prize for best costume. 

Costume contest can add interest . . . 

prizes for the most terrifying outfits. 

I. D. body tags to be filled out, so we 

will know where to ship yours in the event 

you drop dead from shock. 

Slogan: "Free blood transfusions during 

the performance ... if you are bitten by a 

vampire." 

Everyone with a four-leaf clover will be 

admitted free. All others will have to take 

a chance. 

Borrowed apothecary items make horror 

picture display: mortar and pestle; glass 

jars of fluid, including blood; a stethoscope, 

scalpel, shears; cutout of vampire 

and gruesome figure of a monster, plus 

gory shreds of cloth complete display. 

A 'Body' Is Given Away 

At Drive-In Theatre 

When the Super 422 Drive-In Theatre, 

in the Pittsburgh territory, played three 

terror pictures on a single bill recently, 

the beast-and-monster attractions were 

promoted by way of an offer by the management 

to give some lucky patron a dead 

body, to be given away at intermission 

time. 

"Will the stiff be yours when the coffin 

is opened?" the management inquired. 

The winner took home a stuffed tm-key. 

The Super 422 Drive-In Theatre is part 

of the Manos Circuit. 

Shrunken Head Placed 

Under Reducing Glass 

One of the theatre displays used at 

Loew's State in Cleveland for "Macumba 

Love" featured a shioinken head set behind 

a reducing glass to make it l(X)k even 

smaller than it actually was. Copy: "See 

for Yourself! Look . Sample of 

Shrunken Head Worthy of the Best Efforts 

of the Voodoo Queen in 'Macumba Love'," 

plus theatre and Now Showing copy. 

How Other Circuits Are Promoting 

Special 

Late and Midnight Shows 

Theatres in the Fox Midwest circuit 

have been successful in staging Friday the 

13th and Midnight shows, but scheduling 

them at 10:30 p.m. instead of midnight. 

This early-late idea gets the patrons out 

of the theatre by 12:30 a.m. or 1 p.m., 

instead of 2 or 3 o'clock. A vai-iety of 

names have been used— "Twin-Terror Friday," 

"Priday-the-13th Double-Horror 

Show." "Friday the 13th Jinx Show," 

"Shiver and Shake Shockoree," and 

"Fumiybone Frolics of 1960." 

Special trailers, radio spots, two-for-one 

pass offers, lobby displays and street ballyhoos 

were used to promote the events. 

Radio spot copy read: "Get out of that 

house! Don't sit there afraid to make a 

move, just because it's Friday the 13th. 

Go, Go, Go to this big Twin-Terror Friday 

the 13th Show." 

The two-for-one gag is used as an inducement 

to sit thi-ough a Fright-day the 

13th Show. Anyone who "braves" the 

chills and horror of the twin bill gets a 

special pass good anytime except Saturday 

and Sunday for one admission dm-ing 

the coming month. 

Midnight shows need not all be horror 

shows. The Fox Midwest circuit has presented 

the late shows for teenagers. They 

are called "Teenage Meeting," and are 

scheduled at 11:15 p.m. A pitch for adult 

patronage is contained in the line, "C'mon 

folks! join the youngsters." 

For a Friday the 13th show at the Gulf 

Drive-In Theatre, Corpus Christi, Tex., 

distributed a ciixular illustrated with 

drawings of ghosts, black cats, clover leaves 

and skulls, and offering free admission on 

these conditions: 

• Any one of these items will admit 

the driver free: Black cat, horse shoe, fourleaf 

clover, rabbit's foot, lady bug, wishbone. 

• Driver admitted free if number 13 ap- 

Suggested Names 

For Midnight Shows 

Ghost Convention 

Friday the 13th Jinx Show 

Friday the 13th Horror Show 

Shiver-and-Shake Shockoree 

The Spookathon 

The Terrorama 

Haunted House Party 

Twin Terror Friday the 13th Show 

Fright-day the 13th Show 

Chilling Chuckler 

Midnight Spookeroo 

Midnight Double-Horror Show 

Fridoy the 13th Funny-Bone Frolics 

Midnight Spook Party 

Midnight Chiller-Thriller 

Spooks-and-Space Show 

BOXOFFICE Showmandiser Aug. 1, 1960 — 121 — 

oaivE IN ) \^f^ 

HERESTWTRIPlf 

CHILUR-CHIUiH 

YOCI'LL SEE 

'&LOO00F 

PRIVCRS LICEriSL 

Oft. CRtOlT CftRO" Dracula'' 

ORWER AOMITTID 

ONE DOLLAR. 

BILL WITH [^ 

IN SESIAL »U*£R 

ADMITS I „ Wax// 

CAR load! YVJS 5 Cartdoks 

ALL WTTCHB IIDIW 

BR0CM8 rn rr £nack Bar. 

I 

. fePECIAU,,, 

2BA&SftKORNl5{ 

- IJm. 

CoKE-Or.P£PPER 

toTBEER-ORMdlt 

ISÊACHl 

AKY ONE OP nut 

ITeMS WIlLAOriT 

BBivtR ftu/' 

HOReSSHOC 

4. \Xt.t CLO«e 

RABBITS fOOT 

Wl8HB©Mt / 

oa. euoK CAT/ 

>(>iyf2eiii AtniTS* 

C«RL«M-W

Scent of Mystery' Premieres Minus Its 

Smell in Suburban Theatre; Taxis Help 

••Scent of Mystery" received its national 

premiere without the scent at the suburban 

St. Louis Park Theatre in Minneapolis, 

owned and operated by Harold Field 

and son Martin. 

As part of an intensive promotion campaign 

put on by the Fields and Minneapolis 

Attractions, Inc., public relations 

firm, Mike Todd jr., producer of the 70mm 

picture, made personal appearances and 

participated in a novel 'parade" to publicize 

the opening of the film. 

1 Mike Todd jr. is shown assisting a passenger 

into one of the 18 new Yellow 

Cabs, which began a caravan-like procession 

from the Radisson Hotel, Minneapolis, 

with a police escort. Each cab carried 

a large sign which read, ''Follow the 

new Yellow Cabs to Mike Todd jr.s •Scent 

of Mystery,' St. Louis Park Theatre." 

The Yellow Cab tiein also included a 

handout card which the cab drivers passed 

out during the four-week period after the 

film opened. Reason for the Yellow Cab 

theme, which also prevailed in newspaper 

advertising, was that throughout the film 

Peter Lorre, driver of a decrepit cab 

r/m 

1. MIKE TODD JR. STARTS PARADE 

was invited to a free cab ride to the 

theatre. 

Arriving at the theatre, the cabs unloaded 

passengers at the door and took 

their places in a neat line in front of the 

theatre. 

O Mike Todd jr., is shown in the St. Louis 

Park lobby signing autographs on a

— 

.- 

. , . UA 

An interpretativ 

trodepresi reviews. Running time Is 

t merit. Listings cover current review 

ALPKABETICAL INDEX to feature 

Superscope: H' Noturamo; t^ Rcgols* 

Symbol i> denotes BOXOFFICE Bl 

\\ Very Good; + Good; — Foir; — Poor; — Very Poor. 

1 parentheses. Th. 

updated regutarlvcleoscs. 

C' is for 

Techn 

ard; © color ptiotogrophy. for listings by 

iÊVIiW 

DIGEST 

AND ALPHABETICAL INDEX 

:> 

D 

D 

2419 U©Adventures of Huckleberry Finn, The 

(107) © Folk Comedy MGM 5- 9-60 + ff ± 

2442 ©All the Fine Young Cannibals 

(122) ic Drama MGM 7-18-60 ff ± — 

2443 ©Amazing Mr. Teas, The (70) 

Novelty Pad Prod.-SR 7-1S-60 = 

2386 ©Angry Red Planet, The (S3) Cinemagic 

Science-Fiction AlP 12-21-59 + ± 

2428 Apartment. The (125) 

Panavision Com-Dr UA 6- 6-60 ++ ++ ff 

2401 Atomic Submarine, The (73) Sc-F'n AA 2-22-60 ± + — 

—B— 

2403©Babette Goes To War 

(103) ® Comedy Col 2-29-60 -f ++ 

2429 ©Battle in Outer Space (90) Tohostope, 

Science-Fiction (English-dubbed) Col 6-13-60 + ± ± 

2419 Battle of Blood Island 

(67) Drama Filmgroup 5- 9-60 — — 

2370 Battle of the Coral Sea (SO) Ac Col 10-19-59 -f- -f + 

2422 Battle of the Sexes, The 

(88) Comedy Cont'l 5-16-60 +f + + 

2409 Beast From Haunted Cave 

(65) Horror Dr Filmgroup 3-28-60 — + 

2408 Because They're Young (102) Com. Dr. Col 3-21-60 + ± + 

2386 ©Behind the Great Wall (98) Doc. in 

Totalscope. AromaRama Cont'l 12-21-59+1 + 

2441 Bellboy. The (72) Farce Para 7-1S-60 + -f 

2381 ©Beloved Infidel (123) ® Dr. 20th-Fox 11-30-59 +f -f + 

2433 ©Bells Are Ringing (127) ® Mus. MGM 6-20-60 ff -f ++ 

2382©Ben-Hur (212) Camera 65 

Biblical Drama MGM 11-30-59 ++ ff ff 

2372 ©Best of Everything, The 

(121) © Drama 20th-Fox 10-26-59 ++ + + 

2398 Big Night, The (74) Action Para 2- 8-60 -f + 

2425 Blitzkrieg (93) Doc Cont'l 5-30-60 ± 

2388 Blood and Steel (63) © Action 20th-Fox 12-2S-59 -f -f ± 

2429 Bluebeard's Ten Honeymoons (82) Cr. AA 6-13-60 + — 

2396 Bobhikins (90) © Comedy 20th-Fox 2- 1-60 -f ± =t 

2413 ©Boy and the Pirates, The 

(S3) Perceptovision Adv. Comedy.. U A 4-11-60-)- + + 

2395©Bramble Bush, The (93) Dr WB 2- 1-60 +f 

2426 Breakout (99) War Dr Cont'l 5-30-60 ± 

± + 

2391 ©Bridal Path, The (See "Mating Time") 

2424 ©Brides of Dracula, The 

(85) Horror Dr U-l 5-23-60 ++ ++ + 

2404 Com. Broth of a Boy (77) King'y-Union 2-29-60 + 

243SCage of Evil (70) Crime . 

2407 ©Can-Can (131) 

Todd-AO Musical 20th-Fax 

2365 Career (105) Drama Para 

2408 Carry On, Nurse (89) Farce. - Governor 

2375 Carry On, Sergeant (SS) Farce .. Governor 

2385©Cash McCall (102) Drama WB 

2396 Chance Meeting (96) Mystery Para 

Panavision Comedy U-l 

2423 ©Circus of Horrors (89) Horror Dr. AlP 

2401 ©Circus Stars (61) © Doc Para 

2404 ©Comanche Station (74) © W'n..Col 

2437 Come Back, Africa (90) 

Social Documentary Dr Rogosin 

2406 iiConspiracy of Hearts (120) Dr...Para 

2415 ©Cossacks, The (114) Totalscope 

Spec. Dr. (English-dubbed) U-l 

2431 Cover Girl Killer! 

(61) My Fanfare Films 

2426 Crack in the Mirror (97) 

© Murder Dr 20th-Fox 

2379 Cranes Are Flying, The (94) Dr WB 

2406 Cuban Rebel Girls (66) Dr Brenner 

UA 7- 4-60 -f ± + 

21-60 ++ + 

5-59 Vt + 

21-60 +1 

9-59 ± 

21-59 ++ + 

1-60 ++ -f 

20-60 + + 

23-60 ++ ++ 

22-60 -f 

29-60 + 

# 

+ 

4-60 ++ + 

7-60 +f H 

30-60 tt Vt 

23-59 -f +f 

7-60 ± 

I nil I"- 

^ lzocl

REVIEW DIGEST. 

AND ALPHABETICAL INDEX In the summary is rotcd 2 pluses, OS 2 minuses Very Good; Good; - Fail Poor; ~ Very Poor. 

2393 oust Voynjt. Tlie (91) Sea Dr.. MGM 1.25-60 *+ ff H -H- 4+ ++ 

2424 LMch Woman. The (77) Hwror Dr. Ul 5-23-60 + ++ — + i: i: 

23760Li'l Abnw (113) ® Musical Para 11- 9-59 + 

2439 O Lost World. The (98) lO 

Scimte-Fklion 20tli-Fox 7-U-60 4 

242SOM>cuml)a Lore (88) Ho. UA 5-30-60 + 

2431 Man in a Cocked Hal (87) 

Comedy Show Corp. ol Amer. 6-13-60 + 

2414 Man on a String (92) Dr Col 

2365 Man Upstairs. The (88) Dr Kingsley 

2405OMasters of the Congo Jungle 

(88) & Doc 20th-Fo« 

23910Matin« Time (95) Com. (Renewed as 

•The Bridal Path") Kingsley-Union 

. 

2425 0Michael Slrogofl (115) © 

Adi. (English-dubbed) Cont'l 

Z3710Miracle. The 

(121) cr Costume Drama WB 

2443 Missile From Hell (S2) Or NTA 

2444 Model for Murder (75) Cr Cin. Assoc 

Z344 Morals Squad (57) Crime Or Brenner 

2410 Mountain Road. The (102) Or Col 

2366 0Mouse That Roared. The (S3) Com. Col 

2438 Murder. Inc. (103) © Crime. 20th-Fox 

2427 Music Box Kid. The (74) Cr. Dr. UA 

2421 My Dog. Buddy (76) Dr Col 

—N— 

23S4 0Ne

' 

I 

I 

Battle 

. . Ac 

I 

'^ 

Feoture productions bv company in order of release. Runnin 

iVi VistoVision; s Superscope; in Naturomo; R Rcgolscopo; 

Blue Ribbon Award; color photography. Letters and comb 

key on next poge.) For review dates and Picture Guide page 

ALLIED ARTISTS I U 

O House of Intrigue 

(94) © Ac. 5912 

Curt Jurgens. Da\ni Addams 

Crime and Punishment, U.S.A 

(82) D 5915 

George H; ilton. Mary Marphy 

AMERICAN 

INT'L 

TTie Killer Shrews (69) . . f 

Ingrld Goude, James Best 

no is in parentheses. © is for CinemoScopc; 

rcchniromo Symbol denotes BOXOFFICE 

ions thereof indicate story type— IComplctc Feature 

nbers, see REVIEW DIGEST. 

COLUMBIA 

©Mouse That Roared (83) C..409 

I'ftiT Sellers. Jean Sebcrg 

OThe Last Angry Man 

(100) D..410 

Paul Muni. Ii.ivid Wa)Tie 

of Coral Sea (SO) .Ac. 411 

Cliff Robertson. Gl.i Seala 

Yesterday's Enemy (95) . .412 

Stanley Baker, Guy Rolfc 

©Warrior and the Slave Girl 

(89) Superclnescope Ad . . 413 

Georses Marchal, Glanna M. Canale 

M-G-M 

chart 

House of the Seven Hawks 

(92) Ac. 

Robert Taylor. Nicole Maurey, 

I-lnda 

OirLsllan 

PARAMOUNT 

©The Jayhawkers 

(¥; (100) 0D..5904 

Jerr aiandlcr, Parker, 

Fess 

,Mcole Maurey 

Career (105) D,,5907 

Hean .Martin, Pranciosa, 

Anthony 

Shirley MacLalne, Carolyn Jones 

Atomic Submarine (73) . .At. .5918 

Arthur Franz, Brett Halsey 

©Edge of Eternity 

(SO) ® Ac .414 

Cornel Wilde, Victoria Sbaw 

©1001 Arabian Nights 

(76) An. 415 

Stars tlie near-sighted Mr. Magoo 

©The Wreck of the Mary 

Deare (106) © D., 7 

Gary 0>opcr, Charlton Heston. 

Michael Redgrave, JMm Williams 

OLi'l Abner (113) (» ,...M..S908 

Peter Palmer, Le.^lle Parrish, 

Stubby Kaye. .l..!ie N.-«m.ir 

©The Flying Fontaines 

(84) Ac. 416 

Michael Ciillan, Evy Norlund 

The Purcle Gang (83) Ac. 5919 

Barry Sullivan, Blaine Edwards 

©Goliath and the Barbarians 

(90) Totalscope Ad. 

Steve Reeves, Clielo Alonso 

Suddenly, Last Summer 

(114) 0..417 

Elizabeth Taylor, Montgomery 

Clift, Katharine Hepburn 

The Gene Krupa Story (101) Si. .419 

Sal Mineo, Susan Kohner 

©Never So Few (124) ©..D.. 8 

Frank Sinatra, Gina I/)llobrigida, 

Steve Mc

F>lmiind 

Cumttb' 

Ulrk 

stuui 

Curol 

i;r>n:"ry 

the 

Young 

Ad. 

W. 

I Aim at the Stars BiD. . 

. 

. 

. 

FEATURE 

CHART 

20TH-FOX UNITED ARTISTS 

I 

OHoiiiHl-Dog Man 

tt (87) rc> D/U.933 

UJ miltman, FibUn, 

l,>nlfy 

, 

g 

^~ I 

OBelOYCd liKidd (123) ® D .936 

I'wk. I'Hjorih Kerr. 

OOJou'"!' '0 "" Cwltf of 

I 

a- Earth (132) (C . .934 

LU I'll Brnmr. Jimes Muon. Arlwif 

I 

CO Ii.ihl 

uj B(ood and Slttl (£3) i^.. Ac. 937 

Jutm Uipiwi. Zi» Rodann 

j 

^ 

< 

I 

Tht Story on Page One 

(122) © CD. 001 

Rli> lla>->orth. Frandosa, 

Anthony 

Cic YounK 

Seitn Tliines (102) ® O..0O2 

Gdnard (i lioblieon. Rod 8t«lctr, 

Jowi Collins 

The Rookie (85) © C..003 

Tommy Nimnan, Pete Marshall, 

Julie Nevtmar 

Bismarck! 

Sink the 

(97) © Ac. .005 

K.raiflh More. Dana WjTlter 

©Three Murderesses (99) CD.. 007 

Alain Iielon. .M)1cne DcroonBeot 

When Comedy Was King 

(81) C. .008 

ela«sl« compiled 

C£ OWind Cannot Read (107) . . D. .014 

Bofarde, Yoke TanI 

•S 

OA Dog of Flanders (96) 

[ia>id Udtl. Donald Crisp 

©Masters of the Congo Jungle 

(88) © Dm.. 012 

Narrators: Orton Welles, vmilam 

Warneld 

©Wake Me When It's Orer 

(126) © C.OIO 

E>nle Korus, Dkk Stiatra 

Valley of the Redvmods 

(162) © D..016 

John Hudson. Ljmn Bemar 

©Wild Rim © (105).... D.. 009 

Montcomor>' CILft, Lee Rcmlck. 

Jo Van Kleet 

Bobbikins (90) C..004 

Max K>Krarts. Shirley- Jones 

12 Hours to Kill (S3) (g) Ac. 022 

Nloo .WnarAf.. Barbara Edto 

©The Story of Ruth 

(132) (© D..021 

RIa. Hit>ert Ryan 

. 

Subway in the Sky (86) Ac 5929 

. . 

Van Jolireun, IlllJeiard Naff 

Happy Anniiersary, 83).. C. 6001 

IMilil Nlvrn, Mllzl Otynor, 

rarl 

Rrlner 

©Solomon and Sheba (139) 

Super Technirama- 

70 Bib. Or... 6005 

Yul Lollobrlgtda 

BryTiner, (Hna 

Vice Raid (70) Cr..6002 

Mamie Van lloren, Richard Coojan 

A Dog's Best Friend (70) . . D 5937 

. . 

Bill Williams, Jfarcia Henderson 

Gunfighters of Abilene 

(67) W..6004 

Buster Crabbe, Judith Ames 

The Pusher (82) Cr. .6006 

Kathy Cirlyle. Robeit Lansing 

UOn the Beach (134) D..e003 

A* a C^jirdner, (Jresory Peck, 

Fred Astalre, Tony Perkins 

Take a Giant Step (100) .. D. .6008 

Johnny Na-sh, Bstelle Ilclmsley 

Oklahoma Territory (67) W. .6007 

Bill Williams. Gloria Talbott 

©The Boy and the Pirates 

(83) Ad. 6011 

Murvyn Vye, Charles Herliert, 

Susan O)rdon (Perceptorlston) 

Three Came to Kill (70) Cr. .6009 

Cameron .MltcJiell, Ste\e Brodlo 

©The Unforgiven (125) W. .6010 

Burt Lancaster, Audrey Hepburn 

(Panaîslon) 

. 

©Flame Over India 

(130) © Ad. 017 

6013 

Noose for a Gunman (69) 

Jim Ilavls, Lyn Thoma.'! 

Kenneth More. Liurai liictll 

The Gallant Hours (116) D..6014 

James CSency, Dennis Wester 

Crack in the Mirror (97) © D..018 

Orson Wclla. JulleUe (Sreco, 

Bradford Dill man 

The Music Box Kid (74) . .Ac .6015 

Ronald Foster, Luana Fatten 

©The Last Days of Pompeii 

(94) Ad. 6020 

Sloe Reeves, Barbara (^rroll 

Cage of Evil (70) Ac .6018 

Ron Foster, Fat Bl.ilr 

The key to kftorj and combinations thereof indicating story type: (Ad) 

Oroma; (An) Animotcd-Action; (C) Comedy; (CO) Comcdy-Orama; Cr) 

Adventure 

Crime 

Droma' (Acl 

Oromo' '(DM) 

Action 

Dromo 

Force-Comedy; (Ho) Horror Drama- (Hi) 

with Music; Doc) Documcntacy; (D) Drama; (F) Fontosy; (FC) 

Historicol Dromo; (M) Musical; (My) Mystery; (OD) Outdoor Dromo; (SF) Science-Fiction; (W) Western 

UNIVERSAL-INT L 

I 

WARNER BROS. e t< 

©40 Man (85) SF. .6001 —30— (96) 0..904 

Robert Lanslne, Merlvether, Jack Wriih, I,ee i David Nelson 

James Confidon 

I 

„ ©A Summer Place (130) . .0. .905 

©Sapphire (92) My.. 6002 Richard Egan, Dorolhy McGulre 

Nigel Patrick, Yvonne Mitchell Sandra Dee, Troy Donahue 

©Operation Petticoat 

(120 C..6002 

Cary Grant, Tony (Jurtls, Joan 

O'Brien. Dlna Merrill 

©Hell Bent for Leather 

(82) © 0D..60O6 

Audle Murphy, Felicia Farr. 

Stephen McNally 

Four Fast Guns (73 W. .6007 

James Oalg, Martha Vlckers, 

Eilgar Buchanan, Brett Ualsey 

(I'nirama) 

Too Soon to Love (85) . .D. .6009 

Jennifer West, Richard Brans 

©The Cossacks (114) D . 

The Fugitive Kind (119) .. 0. .6012 

Marlon Brando. Anna Magnanl Edmund Purdom, GlorgU 

. 6012 

Moll 

(Euelth-dubbed). ToUlScope 

©Othello (108) D..6005 

Sergei Bondarchuk 

(E^glL'ih-dubbed) 

©Head of a 

Tyrant (94) Hi D..6008 

Mas'iinio (jirotti, Isabelle Corey 

(BnKlliih-duWK'd) Tolalscope 

©Brides of Dracula (S5) Ho. .6013 

. . 

Peter Cushlng, Martlu llunt 

The Leech Womw (77). .Ho. .6014 

(^>leen Gray, PhlUp Terry 

S.O.S. Pacific (92) Ac .6017 

Pier Angcli, Jnhn GrcgsoD, 

l-^klle 

Conslanline 

©The Miracle (121) ®..D..907 

Carroll Baker, Roger .Moore, 

Vlltorlo Gassman, Walter Slezak 

©Cash McCall (102) D..908 

James Garner, Natalie Wood, 

Dean Jagger, Nina Foch 

©The Bramble Bush (103). .D. .909 

Itidiard Burton, Barbara Ru^, 

Angle Dickinson, James Dunn 

©Israel (35) Doc. 7910 

Ffaturette is narrated by 

Edward G. Robinson 

The Rise and Fall of Legs 

Diamond (104) Cr. .910 

Kay D;mton, Karen Steele 

©Guns of the Timberland 

(91) 0D..911 

Alan Ladd, Jeanne Crain 

Tall Story (91) C. .914 

AnUiony Perkins, Jane Fonda 

©Hannibal (103) ® Hi D..918 

Victor .Mature, Rita 0«m, 

G.ibrlele 

Fcnclti 

The Apartment (125) 

©Portrait in Black (111) My.. 6015 ©lee Palace (143) D..919 

Panavislon CD . . 6017 Lana Turner, AntJiony Qulnn, 

Richard Burton. Robert Ryan, 

Jack Ummon. Shlrlry MacLtlne, Sandra Dee, Richard Bascbart 

Carolyn Jones. Martha Hyer, Jim 

Fred .MarMiirray, Edle Ad.-uns 

Backus 

©Hercules Unchained (103) 

Oyaliscope Ad.. 920 

Sieve Reeves. Sylva Kosclna, 

Primo Camera 

. 

©World of Suzie Wong D . 

COMING 

ALLIED ARTISTS 

Sex Kittens Go to College. ...C 

M.inii.- V;ui Tuesday Weld. 

I>..ron. 

Mickey Sljaiiulinessey, Marty .MUner 

The Plunderers Ac . 

Jeff Chandler, Dolores 

John Sa.von, 

Mart, Kay Strleklyn 

Hell lo Eternity Ac 

Jeffrey Hunter, Palrlela Oxens, 

David Jans-sen. Vic Damone 

AMERICAN-INT'L 

©Konga © 

SF. 

Mlch.iel Goiigh 

©Goliath and the Dragon ©...F. 

Steie lloevcs 

COLUMBIA 

©Song Without End, 

of Franz Liszt © 

Story 

D . 

Dirk llonarde. Capuclne 

All the Young Men D.. 

Alan Udd. Sidney Polller 

Enemy General D . 

Van Johnsf)n. Dany Carrel 

Curt Jurcen*. Victoria Shaw 

Let No Man Write My Epitaph D.. 

Burl I\e5. Shelley Wtolers, 

James Jean Sebcrg 

Iiarreii. 

©3 Worlds of Gulliver F.. 

(SuperDynamatlon) Kerwin 

Cantlnflas, Dan Dalloy, 

Shirley Jones 

MGM 

Key Witness Ac. 

Jeff Hunttr. Pat (Rowley 

Temptation D . 

Ava Gardner, Iilrk Bogarde, 

Joseph Coiten 

©Cimarron © D . 

Glenn Ford, Maria Schell 

©Butterfield 8 © D.. 

Elizabeth Taylor. Laurence Harvey, 

Eddie Fisher, Dlna Merrill 

©Gorgo 

Ad. 

Bill TravcTS, Sylvester 

William 

Go Naked in (he World D.. 

Gina Lollobrlclda, Ernest Borgnlne. 

Jurado 

Anthony 

©The 

Franclos-i. Katy 

Subterraneans © D . 

Leslie Caron, (korce Pepi>ard 

PARAMOUNT 

©One-Eyed Jacks (?> W. 

Marlon Bra/ulo. Pina Pellicer 

©Breath of Scandal (g) C. 

Jolui Gavin. Sophia Loren, 

Maiirlee Clievaller 

©CinderFella C. 

Jenr Lewis. Ed W>-»n 

Mathews. Jo Morrow 

©Pepe © C/M.. 

William llolden, B)1ila Syms 

©G.I. Blues M.. 

Elvlt Presley. Juliet Prowse 

©All in a Night's Work C. 

Dejui Martin. Shirley MacLalne 

20th-FOX 

©Let's Make imt © C. 

Tony Randall 

Marll>'n Monroe. 

©High Time © C/M 

Tuesday Ring 

©Go 

Oos-by. Fabian, 

North © 

Weld 

Ad. 

John Wayne. Cipuclne, Fabian 

UNITED ARTISTS 

©The Alamo. Todd-AO OD.. 

John Waj-nc. Laurence Harvey, 

Rleh.ird Wlibnark, Pat Waj-ne 

Inherit the Wind D. . 

SpeiKer Trao'. Fredrlc March, 

Gene Kelly 

Night Fighters The D.. 

Riiliert Milclnmi. O'Herllhy 

Dan 

Once a Hero CO. 

Alec Guinness. John Mills 

of The Summer the Seventeenth 

Doll D.. 

Ernest Borgnlne. Anne Baxter 

The Facts of Life C. . 

Rob Hope. Lucille Ball 

©Exodus (Panavislon 70).... D.. 

Paul Newman. E\a Marie Saint 

©The Magnificent Seven ...Ad.. 

Ynl Brvnner. Sleic .McQueen, 

lloTit liuchholz, Eli Wallach 

UNIVERSAL-INT'L 

©Sparlacus ® Dr.. 

Kirk Douglas. Jean Simmons 

©Midnight Lace D.. 

Doris Day. Rex Harrison 

WARNER BROS. 

©Rachel Cade D. 

AOKle IHekliwn. Peter Find) 

©The Sundowners . 

iiehcirah Kerr. Robert Mltchum 

Sons and Loirers (103) © D..035 

11. StockudI, Wmdy Illller 

- oOne Foot in HHI (..) © 0.029 

I 

< 

!i} 

2 

,: 

^ 

\ U(l(l. I>. .Murray. I) .Mlchlfl.i 

©. .020 

For the Love of Mike (84) 

):ir|urd Ila.'^chart. B»eU Tom 

Jesse James (73)© D..033 

l!.iy Strlcklm. WUIard Parker 

©The 39 Steps (95) . . . Ad. .032 

. 

Kenneth .More, Talna El: 

©Elmer Gantry (154) ... D. .6023 

Iturt LAnc-ister, Jean Simmons, 

ArtJiur Kennedy, Shirley Jonet 

College Confidential (90) CD.. 6018 

Mamie Van Doren, Steve Allen, 

Jaync Meadows 

©The Chartroose Caboose (76) 

Panavislon CD.. 6019 

Molly Bee. Ken Cooper, 

Edgar Buchanan 

©Ocean's 11 (.) CO.. 921 

Frank Sinatra. Dean Martin, Peter 

Lawford, Sammy Dails Jr., Angle 

Dickinson 

©The Crowded Sky D . 

Dana Andrews. Khonda Fleming, 

Efrem Zimballst jr. 

©Parrish D. 

Troy f>on«hue. Colbert, 

Claudette 

Karl Maiden, Connie Sleiens 

©Sunrise at Campobello BiD.. 

Ralph Bellamy, Greer Oarson 

©Fanny D/M . 

Leslie Caron. Maurice Chevalier, 

rharli-s Boyer. Horst Biwhholz 

BOXOFFICE BookinGuide Aug. 1, 1960

2446 BOXOFFICE BookinGuide Aug. 1, 1960 2445 

Opinions on Current Productions 

Symbol ® denotes color; @ CinemoScope; (¥ Vistovision; î Superscope; iK> Noturon 

Feature reviews 

Regolscope; ^T' Techniromo. For story synopsis ch picture, sec reverse side 

J 

The Time Machine 

•C Ratio: 

MGM (9) 103 Minutes 

1.85-1 O 

Rel. Aug. '60 

•" 

Producer-director George Pal, the grcmddaddy of sciencefiction 

films, herein convincingly demonstrates that he has 

lost nothing of the mastery that made memorably popular 

and financially cuccessful hits of his earlier entries ("War 

of the Worlds," etc.) in the science-fiction field. His celluloid 

adaptation of H. G. Wells' frightening and sometimes 

prophetic tome of nearly a century ago gifts the screen 

with a fascinating, exciting photoplay that is uncomparably 

superior to the scores oi pictures of the same general theme 

that have been avalanched upon the public during the past 

decade. That the feature will play to enthusiastic, capacity 

audiences appears a certainty. It possesses sufficient of 

the spine-freezing ingredients to more than satisfy the seekers 

of goose-pimples—and, as past performances have 

proven, they are legion-—and in addition has all of the click 

production values, including effectively employed Metrocolor, 

indicated by its unstinting budget and distinguished literary 

genesis. While the cast lists no red-hot names, performances—most 

especially those contributed by Rod Taylor 

and a pulchritudinous and shapely newcomer, Yvette 

Mimieux—are praiseworthy. In short, the parcel of cinema 

proves that Pal and the late Wells have no peers. 

Rod Taylor, Alan Young, Yvette Mimieux, Sebastian 

Cabot, Tom Helmore. 

The Day They Robbed the Bank 

of England 

"'""^ 

^^^'^ 

cnme Drama 

MGM (19) 84 Minutes Rel. July '60 

The popularity currently being enjoyed by photoplays 

treating with crime should assure this British-made Summit 

Film production satisfactory boxoffice profits in those theatres 

electing to play it. It has a suspense-filled plot, action and 

a touch of romance, all of which combine to give the viewer 

an hour and 25 minutes of absorbing screenfare. Top asset 

of the offering is the authentic backgrounds which give the 

audience a first-hand, inside look into the historical Bonk 

of England and a knowledge of the elaborate system by 

which Her Majesty's "cash box" of gold bullion is protected. 

The cast is short on marquee value as concerns American 

audiences since all performers are British with the exception 

of Aldo Ray. All perform convincingly, however, and Ray is 

strong in the starring role. Particularly outstanding in feature 

roles are Peter O'Toole, whose handsome looks and histrionic 

ability make his portrayal of the Lieutenant of Her 

Majesty's guards believable, and Elizabeth Sellars, who 

provides the love interest as Roy's sweetheart. Direction by 

John Guillermin is taut and smoothly paced. Jules Buck 

produced. 

Aldo Roy, Elizabeth Sellars, Peter O'Toole, Hugh Griffith, 

Kieron Moore, Albert Sharpe, Joseph Tomlety, Wolf Frees. 

The Trials of Oscar Wilde A 

Drama 

Technirama 

© 

Warwick Films 128 Minutes Rel. 

The second British-made feature dealing with the talented 

and notorious Oscar Wilde, this Warwick Films presentation 

is splendidly photographed in Technirama-Technicolor with 

two names with considerable marquee value in the U. S. 

and is thus in almost every way superior to the black-andwhite 

Vantage production which has Robert Morley's magnificent 

portrayal as its outstanding asset. As produced by 

Harold Huth and directed by Ken Hughes from his own 

screenplay, this second film, which opened in New York 

only a week later, delves more deeply into Wilde's private 

life with his wife and family and makes his unsavory "affair" 

with the completely selfish and petulant young Lord 

Alfred Douglas almost understandable. The picture, with its 

lavish period settings and costumes, is a brilliant re-creation 

of London's high life at the turn of the century. Peter 

Finch, by clever padding and photography, manages to suggest 

the portly Wilde admirably and he gives a moving and 

sensitive portrayal throughout. James Mason is less effective 

than Ralph Richaixdson as the queen's counsel at Wilde's 

trial but he and Finch, who scored in "The Nun's Story," 

insure boxoffice draw, 

Peter Finch, James Mason, Yvonne MitchelL Nigel 

Patrick, John Fraser, Lionel Jeffries, Maxine Audley. 

Studs Lonigan 

United Artists ( ) 

F 

Ratio: 

1.85-1 

103 Minutes ReL 

Proper handling of : everal good exploitation features 

should serve to happily complement Philip Yordan's un 

usually fine production of James T. Farrell's all-time bestseller 

and result in handsome profits for showmen who book 

the film. While the conditions that Farrell depicted in his 

story of the emotional problems of a boy growing up in the 

midst of the wild and roaring 20s aren't as sensational today 

as they were when the book was first published, they serve 

admirably to mirror the attitude of life that prevailed at the 

time. Production elements are of considerable value 

throughout, among them a stirring musical score by Gerrald 

Goldsmith, excellent photography that maintains the 

mood of the era through muted lens and blackout editing, 

and an. overall perceptive directorial approach by Irving 

Lerner. All of it is based on Yordan's own intelligent script 

which provides a firm basis for the other fine work. 

Christopher Knight makes an auspicious major film bow 

in the title role. He looks like star material and could well 

benefit the film as the focal point of a heavy exploitation 

campaign, with support from Frank Gorshin and pretty 

Venetia Stevenson, as well as Jack Kruschen, hot now from 

his hit work in; "The Apartment." 

Christopher Knight, Frank Gorshin, 'Venetia Stevenson, 

Carolyn Craig, Jay C. FUppen, Helen Westcott. 

Why Must I Die? A "g';" '""^'""' 

American-Int'I (504) 90 Minutes ReL June '60 

This may very well evolve as the biggest grosser in the 

still-young American International organization's history. It 

contains just about any anticipated element in the topical, 

general-appeal genre that a showmanship-wise exhibitor 

can ask for in these days of tremendously increased competition 

for the leisure-time dollar. With Terry Moore and Debra 

Paget, two of the more competent younger actresses on the 

American scene, portraying the lives of two death-doomed 

girls on the fringe of show business and smalltime crime, 

the 'Viscount-Terry Moore attraction meticulously details 

their tragic paths to the electric chair. Miss Moore is cost 

as a singer. Miss Paget as a safe cracker, and when Miss 

Moore's father and boy friend foil to fulfill long-mouthed 

promises of luxury. Miss Moore goes back to nightclub 

singing. But the boy friend comes back into her life, forces 

her to accompany him on a criminal spree, and in the 

process she is accused of murder. Productionwise, this AIP 

release has been accorded first-rate surroundings, aided 

immeasurably by a hard-hitting script credited to George 

W. Waters and Richard Bernstein, the latter also functioning 

as producer. The veteran Roy Del Ruth handled the directorial 

details and it's a top-calibre job he's come up with too. 

Terry Moore, Debra Paget, Bert Freed, Julie Reding. 

Lionel Ames, Richard Le Pore, Selette Cole, Phil Harvey. 

Oscar Wilde 

Four City Enterprises 

A 

'^ Ratio: 

1.85-1 

96 Minutes Rel. 

One of the two British-made films dealing with Oscar 

Wilde produced simultaneously and shortly to be released in 

the U. S. at the some time, this Vantage Production made by 

William Kirby is in black-and-white and is less lavish pictorially 

than "The Trials of Oscar Wilde" (produced by 

Warwick Films in Super Technirama 70) but it has the distinct 

advantages of having Robert Morley, one of Britain's 

finest actors, who recreates his magnificent stage portrayal 

of the great playwright, in the title role, plus another 

standout performance by Ralph Richardson, as the ruthless 

defense counsel at Wilde's sensational trial. Although the 

subject matter, dealing with Wilde's "unnatural" relations 

with Lord Alfred Douglas, would never have been attempted 

on the screen a few years ago and is strictly adult in nature, 

the picture should be a strong draw in the art houses and in 

metropolitan centers, where Morley, Richcfrdson and Phyllis 

Calvert have marquee draw with class patrons. As directed 

by Gregory Ratoff and written for the screen by Jo Eisinger 

from the play by Leslie and Sewell Stokes, the film confines 

itself to c few indoor sets. But Morley's shatteringly effective 

breakdown during his courtroom castigation by Richardson 

is tremendous drama. 

Robert Morley, Sir Ralph Richardson, Phyllis Calvert, 

John Neville, Dennis Price, Alexander Knox. 

, for $1.00, postage paid. 

The reviews on these pages moy be tiled for future reference in any 

in any stondord three-ring 

of the following ways; (1) 

(5 card index file; or (3) ir the BOXOFFICE PICTURE 

loose-leot binder; (2) individually, by company, in any standard 3: 

GUIDE three-ring, pocket-size binder. The letter, including o year's supply of booking ond da ily business record sheets, 

may be obtoined from Associoted Publications, 825 Van Brunt Blvd., Kansas City 24, Mo.

. They 

. . "The 

, . until 

. . Peter 

. . See 

— 

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs 

TliE STORY: "Studs Lonigan" (UA) 

Sevenleen-yeor-old Christopher Knight is in love with 

Veneha Stevenson, though she spurns him because of his 

low financial station in life. Unable to think of anything else, 

he becomes a gang playboy at the local pool hall, finally 

ending up the only one left as they go on to find their places 

in life. He eventually winds up in business with his father 

and starts seeing Carolyn Craig, whom he puts in the family 

way. His fears of life won't let him admit love of her until 

he goes to the parish priest who explains his problems to 

him. After he loses all his savings in the 1929 market crash 

he eventually comes to his senses and begs Carolyn to let 

him love her. 

EXPLOmPS: 

Call attention to Christopher Knight as a potential new 

star. Have personnel dressed in 20s clothes. Hold a Charleston 

or black bottom contest. Tie in with bookstores. 

CATCHLINES: 

Caught in the Whirl of the Roaring 20s ... A Young Boy 

With Nowhere to Turn Until He Found Out How to Love 

She Gave Her Love to Him So He Could Find Himself 

A Stirring Story of the Sorrows of Growing Up. 

THE STORY: "Why Must I Die?" (AIP) 

Terry K/Ioore, daughter of a small-time safe cracker, Fred 

Sherman, and girl friend of similarly occupied Lionel Ames, 

gets tired of hearing empty promises from the pair of anticipated 

wealth and resumes a nightclub singing career 

that seems reasonably hopeful until Ames comes back into 

her life, this tie accompanied by safe cracker Debra Paget. 

Ames and Miss Paget force Miss Moore to accompany them 

on a holdup, during course of which nightclub owner Phil 

Harvey is killed. Miss Moore is arrested, condemned to the 

electric chair, despite her pleas of innocence and brilliant 

legal work by counsel Bert Freed. Miss Moore pleads with 

Miss Paget, now also imprisoned following a killing, to tell 

the truth, but the latter refuses. Miss Moore goes to her 

death, and minutes later Miss Paget races into the death 

chamber corridor shrieking hysterically that she, not Miss 

Mocre killed Harvey. 

EXPLOITIPS: 

Play up the Susan Hayward role in "I Want to Live!" 

Screen the film for crime reporters and law enforcement 

agencies. Conduct an essay contest in the newspapers on 

ranital Dunishment. 

CATCHLINES: 

Only the Motion Picture Screen Would Dare Tell This 

Shocking Storyl . TRUE Story of a Girl on Death 

Row!" 

. Said She Was Guilty As Sin , . . The 

Ka::ed, Shameiul Life of a Good-iime Girll 

THE STORY: 

"Oscar Wilde" (Four City Ent.) 

Oscar Wilde (Robert Morlev), brilliant and witty British 

playwright, is the darling of London's social set until his 

friendship with the much-younger Lord Alfred Douglas (John 

Neville) causes scandalous talk and results in a slanderously 

insulting accusation by Neville's father, the Marquis of 

Queensberry. Against the advice of his loyal friends, Wilde 

brings a libel suit but, in couri, Queensberry 's defense 

counsel (Ralph Richardson) produces evidence that Wilde 

had been on intimate terms with a half-dozen other young 

men of low breeding. Wilde loses his case and is later tried 

on criminal charges and found guilty. Sentenced to two 

vears in prison, Wilde emerges a broken man who leaves 

England for Paris, where he surrenders to drinking and 

Hespcrir. 

SXPLOmPS: 

For the class .-pots, stress Robert Moriey, who scored as 

Oscar Wilde in the Broadwoy stage hit two decades ago; 

Kalph Richardson. Phyllis Calvert, who returns to the screen 

after several years ab.ênce. and Dennis Price, all of whom 

are favorites m the or; houses. For regular runs, play up the 

sensational" aspects of Wilde's famous trial 

CATCHLINES: 

The Critics Go WILDE Over Robert Morley's Masterful 

Porirayal of the Great Playwright and Playboy 

Year's Most Distinguished P:clure With Two 

. . . The 

Magnificent 

Ar'o-.^ Robert Moriey and Ralph Richardson 

THE STORY: 

"The Time Machine" (MGM) 

II is trie year 1900. British inventor Rod Taylor has perfected 

a time machine which will take its sole occupant 

as far into the past or into the future as he chooses, thereby 

solving the fourth dimension, time. He decides to go into the 

future and resultantly witnesses three world wars, 1914, 1940 

and 1966, the last one being of the atomic variety which lays 

the entire world in waste. He pushes on until he reaches 

the year 802,701 and there he encounters a new civilization 

made up of docile, brainwashed young people who live 

above ground and man-eating monsters who live below 

ground and pwey on the others. He destroys the latter, falls 

in love with Yvette Mimieux and returns to her after one 

return trip to the present. 

EXPLOITIPS: 

Decorate lobby with plastic toys of outer-space types 

missiles, sputniks, rockets, etc. War souvenii-s from 'World 

War I and II might also be used. Invite any science-fiction 

groups to special showing. Tout producer-director Pal as 

Oscar winner in filming another Wells novel, "War of the 

Worlds," and "tom thumb." 

CATCHLINES: 

A Fourth-Dimensional Adventure Into Timel the 

Remarkable Story That Takes You From the 

. 

Year 1895 to 

802,701 ... See the Evil. Half-Man, Half-Apes Living Underground 

in H, G, Wells' Classic Science-Adventure Yam. 

. 

THE STORY: "The Day They Robbed the Bank of England" 

(MGM) 

Aldo Ray, an American, is hired to come from N. Y. to 

England by a group of Irish patriots. The objective is to gain 

'unds for the fight for Home Rule and freedom from the 

British yoke. Ray, on intrepid adventurer, takes the assignment 

and strikes up a friendship with Peter O'Toole, officer 

of the guards who protect Her Majesty's gold bullion. As 

they become friends, Ray learns the complete system of the 

bank and evolves a daring plan to break into the place by 

digging underneath it and coming up through the floor of 

the vaults that hold the gold. He and his compatriots work 

for two days, digging their way through the sewers of 

London and eventually are victorious in getting through to 

the vault and the gold. At this point, however, the Irish group 

no longer needs the money and it is pure greed that has 

Ray and his friends grabbing all they can get their hands 

on the police arrest them. 

EXPLOITIPS: 

Hire a tall man to stand outside theatre or walk streets 

dressed as a guard in Her Majesty's service, tall fur hcrt, 

ptc. Give free tickets to persons who can make him smile. 

Tout Aldo Ray on marquee. 

CATCHLINES: 

See the Fantastic Plot to Burglarize the Bank of England 

One of the Most Darina Robberies Ever Plotted, 

. 

THE STORY: "The Trials of Oscar Wilde" (Warwick) 

In London at the turn of the century, Oscar Wilde is the 

Harling of society, for his brilliant stage comedies and his 

witty bon mots and conversation. Although devoted to his 

wife and children, Wilde is an easy prey for Lord Alfred 

Douglas, a vain, foppish much-younger man who amuses 

h'm Douglas' father, the Marquis of Queensberry, scorned 

by his son, accuses Wilde of sodomy and, against the advice 

of his friends, the playwright brings trial against him. 

In court, Wildes clever wit puts him in the lead until a slip 

of the tongue puts him in the wrong and the queen's counsel 

's able to bring in a verdict against him. Wilde is convicted 

and sent to jail for two years. On his release, his wife and 

'-hildren send him off to France while the vindictive Lord 

Douglas is ignored by them all. 

EXPLOITIPS: 

For adult class oatrons, stress the Technicolor and Technirama 

period settings and costumes and the fame of Wilde's 

works "The Imnortance of Being Earnest," "Lady Winderme-e's 

Fan " "The Picture of Dorian Grey," etc. Peter Finch 

nro-ed in "The Nun's Story" and leading British imports 

v/hile lames Mason has become a marquee name generally 

CATCHLINES: 

Thf Glorious Picturization of the Life and Times of Eng- 

Innd's Greatest Playwright, Oscar Wilde Finch, 

Star of "The Nun's Storv," in His Finest Screen Portrayal 

V/h,-.t Wos Oscar Wildp'.

TJT TTO C17TJ\7TPF 

Listed herewith, alphabetically by companies, are all of the feature pictures 

A JjUu 0£lilYlu£l reviewed in BOXOFHCE from January 1 through June 30, 1960. This is 

designed as a further convenience for Picture Guide users, the page numbers being the key to reviev^s kept 

therein. Between quarters. Review Digest pages serve as a cumulative P. G. index for feature pictures. 

P.G. Page 

Jet Over the Atlantic (Inter-Continent-SR) .2395 

Juke Box Racket (Brenner Assoc.) 2434 

Man in a Cocked Hat 

(Show Corp. of Amer.) 2431 

Mating Time (Reviewed as "The Bridal 

Path") (Kingsley-Union) 2391 

Morals Squad (Brenner Assoc.) 2433 

Next to No Time (Show Corp. of Amer.) 2435 

Nude in a White Car (Trans-Lux) 2411 

Poacher's Daughter, The 

(Show Corp. of Amer.) 2413 

Pretty Boy Floyd (Cont'l) 2397 

Prime Time, The (Essenjay-SR) 2431 

Private Property (Citation) 2414 

Rosemary (Films-Around-the-World) 2432 

Scent of Mystery (Michael Todd jr.) 2391 

School for Love (NTA) 2432 

Sea Fury (Lopert) 2403 

Teenage Zombies (Governor Films) 2416 

Ski Troop Attack (The Filmgroup) 2420 

Tiger Bay (Cont'l) 2389 

Time of Desire, The (Janus) 2407 

Virgin Island (Films-Around-the-World)... 2415 

Wasp Woman, The (The Filmgroup) 2409 

Woman Like Satan, A (Lopert) 2397 

Foreign-Language 

Dote Reviewed 

And Quiet Flows the River Don (UA) Jun 6 

Angry Island (Bentley) May 23 

Aren't We Wonderful? 

(Film Alliance Corp.) Jan 25 

Beggar Student, The 

(Casino-Constantin-Film) Jun 20 

Black Orpheus (Lopert) Feb 29 

Brink of Life (SR) May 16 

Chasers, The (Gaston Hakim) Jun 6 

Cousins, The (Films-Around-the-World) Feb 22 

El Case De Una Adolescents 

(Clasa-Mohme) Feb 1 

400 Blows, The (Zenith) Jan 11 

Hiroshima, Mon Amour (Zenith) Jun 27 

Ikiru (To Live) (Brandon Films) Mar 28 

Ivan the Terrible, Part II (Janus) Jun 27 

Les Enfants du Paradis (Ajay) Jun 20 

Lesson in Love, A (Janus) Apr 25 

Magician, The (Janus) Jan 11 

Sans Famille (UMPO) Mar 7 

Sergeant's Daughter, The 

(Casino-Allianz Films) May 23 

Socios Para la Aventura 

(Clasa-Mohme) Apr 18 

Unfaithful Wives (Esposas Infieles) 

(Clasa-Mohme) Apr 18 

Would-Be Gentleman, The 

(Kingsley-Union) Mar 7 

Young Have No Time, The 

(Kingsley-Union) Mar 7 

QUARTERLY 

INDEX 

TO 

PICTURE GUIDE REVIEWS 

First and Second 7 0/}/) January 

-tÔW 

Quarters 

Through June 

Allied Artists 

P.G. Page 

Atomic Submarine, The 2401 

Bluebeard's Ten Honeymoons 2429 

Hypnotic Eye, The 2394 

I Passed for White 2406 

Pay or Die 2417 

Purple Gang, The 2392 

Raymie 2419 

American-International 

Circus of Horrors 

House of Usher, The. 

Buena Vista 

.2423 

.2435 

Kidnapped 2402 

Pollyanna 2416 

Toby Tyler 2392 

Columbia 

Babette Goes to War 

Battle in Outer Space 

Because They're Young... 

Comanche Station 

Electronic Monster, The. 

2403 

.2429 

.2408 

.2404 

.2429 

I'm All Right, Jack 2427 

Killers of Kilimanjaro 2414 

Man on a String 2414 

Mountain Road, The 2410 

My Dog, Buddy 2421 

Once More, With Feeling 2400 

Our Man in Havana 2400 

Stranglsrs of Bombay 2423 

Swan Lake 2397

P.G. Pago 

13 Ghosts 2435 

12 to the Moon 2436 

Who Was That Lady? 2390 

MetTo-Goldwyn-Mayer 

Adventures of Huckleberry Finn, The 2419 

Bells Are Ringing 2433 

Giant of Marathon, The 2421 

Home From the Hill 2404 

Last Voyage, The 2393 

Platinum High School 2422 

Please Don't Eat the Daisies 2408 

P.G. Page 

Boy and the Pirates, The 2413 

Dog's Best Friend, A 2393 

Fugitive Kind, The 2417 

Gallant Hours, The 2422 

Guniighters of Abilene 2392 

Last Days of Pompeii, The 2434 

Music Box Kid, The 2427 

Noose for a Gunman 2423 

Oklahoma Territory 2401 

Pusher, The 2393 

Solomon and Sheba 2390 

Three Came to Kill 2412 

Unforgiven, The 2413 

Paramount 

Big Night, The 2398 

Chance Meeting 2396 

Circus Stars 2401 

Conspiracy of Hearts 2406 

Five Branded Women 2411 

Heller in Pink Tights 2407 

In the Wake of a Stranger 2412 

Jack the Ripper 2399 

Prisoner of the Volga 2420 

Rat Race, The 2420 

Tarzan the Magnificent 2430 

Touch of Larceny, A 2391 

Visit to a Small Planet 2399 

Walk Like a Dragon 2428 

20th 

Century-Fox 

Bobbikins 2396 

Can-Can 2407 

Flame Over India 2418 

Masters of the Congo Jungle 2405 

Operation Amsterdam 2410 

Seven Thieves 2394 

Sink the Bismarck! 2398 

Story of Ruth, The 2434 

Story on Page One. The 2389 

Third Voice, The 2396 

13 Fighting Men 2410 

Twelve Hours to Hill 2418 

Valley of the Redwoods 2418 

Wake Me When It's Over 2412 

When Comedy Was King 2405 

Wild River 2428 

Wind Cannot Road, The 2400 

United Artists 

Apartment, The .2428 

Universal-International 

Brides of Dracula, The 2424 

Chartroose Caboose 2433 

Cossacks, The 2415 

Dinosaurus 2430 

Head of a Tyrant 2424 

Hell Bent for Leather 2394 

Leech Woman, The 2424 

Othello 2409 

Portrait in Black 243G 

Too Soon to Love 2402 

Warner Bros. 

Bramble Bush, The 2395 

Guns of the Timberland 2398 

Hannibal 2430 

Hercules Unchained 2427 

Ice Palace 2436 

Rise and Fall of Legs Diamond, The 2395 

Tall Story 2399 

This Rebel Breed 2402 

Sergeant Rutledge 2415 

Threat, The 2403 

Misc. and English-Dubbed 

Battle of Blood Island (The Filmgroup) 2419 

Battle of the Sexes, The (Cont'l) 2422 

Beast From Haunted Cave 

(The Filmgroup) 2409 

Broth of a Boy (Kingsley-Union) 2404 

Carry On, Nurse (Governor) 2408 

Cover Girl Killer! (Fanfare Fihns) 2431 

Cuban Rebel Girls (Brenner Assoc.) 2406 

Expresso Bongo (Cont'l) 2417 

Female Fiends (Cinema Assoc.) 2421 

Incredible Petrified World, The 

(Governor) 2416 

Jazz on a Summer's Day (Union) 2432

- 

ITES: ISc per word, minimum S1.50, cash with copy. Four consecutive insertions for price 

three. CLOSING DATE: Monday noon preceding publication date. Send copy and 

answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kansas City 24, Mo. • 

POSITIONS WANTED 

Too good to be true: Don t drink or 

imble, honest and don't dine and wine 

omen. Willing to work 12 to 16 hours 

day year around. Can fix anything 

)m pinballs to jukes, plumbing to elec- 

Dnics. PerlectionisI, good exploiter and 

ecutive ability. Age lorty-one, neat, 

ean appearance, make friends and 

mdle help well. Have adopted children 

im wellore, am family man. Operated 

^ own business. Now employed and 

nsider change. This is not a fable, 

ferences and record will bear me out. 

.xoflice, 9124. 

HELP WANTED 

Manager: Need dnve-in and indoor. Exnenced, 

honest, sober. Good at proi;tions 

and exploitations. All information 

h snapshot first letter. Coniidential. 

^piy Boxollice, 9113. 

I 

jucperienced Film Salesman: Handle unual 

motion picture in your area. Ross 

SCO, 100 Boyston Street, Boston, Mass. 

'{elp Wanted: Intelligent man for 

cervisor oi Real Estate, preferably 

,jh knowledge of theatre property. Write 

to: Box 66, 

jlor Station. 

(perience and qualifications 

Boston, M— 

Manager tor drive-in, large California 

IV, year-round operation. Large unnished 

apartment included. State age, 

4:erience and references. Immediate 

Jjmng available. Excellent chance tor 

•voncement within theatre circuit. Also 

inediate opening available for assistant 

inager in other dnve-in theatre, same 

{,-. Boxoffice, 9126, 

) 

SOUND MAINTENANCE BOOK 

on sound 

' 

•impUlied Servicing Data 

(.jipmeni—^many basic schematics cTnd 

\lage data—trouble-shooting data, etc. 

Eictical data on "How to Keep Your 

tjipment Operating" and obtain high 

Cality sound reproduction. A "must" 

f every projection room. For projectiusts 

and 

ijf binder. 

exhibitors. 

A bargain 

In 

price—only 

handy loose- 

$3.95 

Q^y; prepaid. Order today. No COD'S, 

^sley Trout, Service Engineer, Box 575, 

Id, Oklahoma. 

BUSINESS STIMULATORS 

lingo, more actionl $4.50M cards. Other 

goes available, on off screen. Novelty 

C':nes Co., 106 Rogers Ave., Brooklyn, 

KY. 

luild attendance with real Hawaiian 

q-.ids. Few cents each. Write Flowers of 

Kvaii, 670 S. Lafayette Place, Los Angss 

5, Calif. 

lingo Cards. Die cut 1, 75-500 combinaf. 

s. 1, 100-200 combinations. Can be 

lid lor KENO, $4.50 per M. Premium 

Rducts, 346 West 44th St., New York 

3 N. Y, 

uxprise bags . . . Comic books . . . 

êlties . . . Free catalog. Hecht Mfg., 

1 W. Merrick Road, Merrick, N. Y: 

llacaids . . . Bumper Strips. Colorpress, 

3;i Vaughn Blvd., Ft. Worth, Texas. 

;ALL00NS gets the kids, they bring 

c|ills for openings, anniversaries, special 

pû:es. Free samples. Southern Balloons, 

&, ., 246, Z.4D, Atlanta. miania, Georgia oeorgia. 

imnpoline Centers, Drive-ins, Theatres 

êrtise with balloons. They get the kido.i 

bring parents. Nationwide Balloons, 

3 Parkhurst, Buffalo 23, N. Y. 

)RIVE-IN THEATRE EQUIPMENT 

NTI-THEFT SPEAKER CABLE PRIGE 

BjUJCEDI Protect your speakers and 

gters now for less than 75c per unit! 

3aplete satisfaction reported by leading 

=!ins and exhibitors. For full details 

JJe: Speaker Security Co., Dept. 58, 

"\ow Avenue at 17th St., Hoboken, N. J. 

GENERAL EQUIPMENT—USED 

Boost B. O. Filming Local EventsI Filmoarc 

16mm sound projector, high intensity, 

rolling stand, rectifier, SOW amplifier, 

2-12" speakers, lens. Excellent. $975. 

Available on time, Dept. cc, S.O.S., 602 

W. 52nd Street, New York 19. 

Theatre Equipment: Sale complete equipment, 

600-seat theatre, large Iowa city. 

Write for details. Boxoffice, 9115. 

Best Buys Alwaysl XL soundheads, rebuilt, 

$550 pair; Griswold sphcers, new, 

$22.50; Hertner 70/140 generator, complete, 

reconditioned, $450; Reflectors, all sizes, 

good condition, $6,50; RCA PG.134 sound 

system complete, reconditioned, $695. Tell 

us your needs. Star Cinema Supply, 621 

West 55th Street, New York 19. 

One complete projection booth for sale, 

as is, where is: Two Brenke BX80 enarco 

lamps, rewinds, file cabinet, HCA sound, 

MI 9030 and pedestal. Henry Ford Hospital, 

Detroit 2, Michigan. Attention: M. A. 

Mix. 

CLOSING OUT PROJECTOR HEADS, 

good condition: Simplex rear shutter, $75 

each; Super Simplex or E-7, $175 each; 

Century C (rebuilt), $337,50 each. Special: 

rebuilt Brenkert enarc or Ashcraft "E" arc 

lamps w/new reflector, $319.50 pair. Available 

on time. Dept. cc, S.O.S., 602 W. 

52nd Street, New York 19. 

LEASE EXPIRING, MUST VACATE: Will 

sell complete theatre equipment at a great 

sacrifice. If planning to open a theatre 

or remodel present one, here is your 

chance to do it at ct big saving, complete 

front to back. Neon marquee with 

three neon signs, concession, booth 

equipment; Simplex, RCA, CinemaScope 

lens, 400 seats, wide screen, cooling and 

heating. Come and get it at your own 

price. Must be moved soon. Call, wire 

or write, C. B. Anderson, State Theatre, 

Stamford, Texas, 

GENERAL EQUIPMENT—NEW 

Grime Doesn't Pay! Replace old screens 

with new MIRROCLARIC vinyl metallic 

covered seamless only 60c sq. ft.; white 

vinyl seamless, 49c. New fl. 8/i2 lenses, 

35%, off. Anamorphics (fixed or variable) 

list $580. Your cost $375 pair. Dept. cc, 

S.O.S., 602 W. 52nd Street, New York 19. 

EQUIPMENT REPAIR SERVICE 

Simplex repairs by expert. Save money 

on parts and labor. All work guaranteed. 

Carbon savers for rotating lamps. Sprockets 

ground tor Fox prints. Lou Walters 

Projector Repair Service, 8140 Hunnicut 

Road, Dallas 28, Texas. 

For Sole or Lease: Fully equipped indoor 

rive-In Theatre Tickets; 100.000, 

s|:ial printed, roll tickets, $34.95. 

l"x2", 

Send 

theatre with wide screen and ex- 

h samples of our special printed stub cellent sound, cushioned seats, in good 

M tickets for drive-ins. Safe, distinctive, operating condition, located in the 

Hate, easy to check. Kcmsas City Harbor Area of a busy city in northeast 

Ohio, with a drawing capacity oi 40,000 

Tjet Co., Dept. 10, 109 W. 18th Street, 

(l-nrow). Kansas City 8, Missouri. Boxoffice, 9123. 

EQUIPMENT 

WANTED 

, anted: Booth equipment 

tie. 

3 Frank Rog 

Inue, Speedway, In 

BUSINESS OPPORTUNFTIES 

BIGGER POPCORN PROFITS with allnew 

Tender-Vender, now re-designed ior 

even finer operation and results. Nothing 

to corrode, rust or peel. Warms, tenderizes 

and dispenses crisp, hot, delicious 

popcorn. Shipped assembled; easy to 

move; capacities right for any location. 

Write tor facts. TENDER-VENDER POP- 

CORN SERVICE CO., Popcorn Building, 

Nashville, Tennessee. 

THEATRES FOR SALE OR LEASE 

Drive-In: Fully equipped, 10 acres, over 

500 cars, CinemaScope, miniature golf 

course, Southern Michigan, for lease or 

sale to responsible party. Deal with owners. 

Boxoffice, 9117. 

Theatre. 400 seats, equipped, operating, 

county seat town, East Tennessee. For 

lease to responsible party. Ideal family 

operation. Small down payment required. 

Contact Dave Broyles, Jonesboro, Tenn. 

THEATRES FOR SALE 

West Coast theatres lor sale. Write ior 

list Theatre Exchange Company, 260 

Kearnv Street, San Francisco 8. California. 

For Sale: Business and excellent equipment. 

Recently redecorated. Now in operation 

and making money. Nice living 

with family operation. Reason for sale, 

other business ventures requires full time. 

Full information, P.O. Box 5072, Oakland 

5, California. 

For Sale: 637 upholstered seat theaire 

with the very best equipment. A 50 ton 

air conditioner. Only theatre in county of 

28,000 people. A real deal at a give-away 

price due to my illness. M. D. Utterback, 

Wellington, Kansas. 

For Sale: Rietta Drive-In and Dorothy 

theatres, Henrietta, Texas. Only theatres 

in county. Both Ore equipped with the 

best XL and Century. Drive-in season now 

on. Nice, must see to believe. $15,000, 

1/3 down, balance suit or will trade 

to 

for any or all part. Out of state owner. 

Claude Thorp, Ryan, Oklahoma. 

CUeRinG HOUSE 

Sierra Theatre, Chowchilla, exact center 

3f California. No smog, snow, floods, 

earthquakes or tornados. Ideal family operation. 

Require $10,000 down. Write. 

Florida Theatre: $60,000 not only buys a 

thriving theatre but a complete shopping 

center, including drug store and insurance 

company offices. Soak up glowing sunshine 

while you make over 50% profit 

on you' investment. 1. |. Johnson, Inc., 

HE 3-5437, 11 East Gregory Street, Pensacola. 

Florida. 

Oklahoma Suburban, 425 seats, refrigeration, 

CinemaScope, widescreen, ideal 

for family or couple. Terms—Trade. Boxoffice, 

9120. 

For Sole: 500-seat theatre in Tulsa, Oklahoma. 

Concessions will more than pay 

rent. Reason for selling, age and bad 

health. Boxoffice, 9118. 

350-car drive-in, fully equipped. Town of 

20.000. Also 450-seat theatre in town of 

J. 3,200 for sale or cosh lease. Mrs. Henley 

Smith. Box 211, Clarksdale. Miss. 

Telephone MAin 4-8409. 

400-seat theatre. CinemoScoped. Ope 

3ting. Good profit. Large resort area. No 

*"' 

Qpetition. Strand. Roscommon. Michig 

For Sale: 250-car drive-in complete with 

snack bar located in South Carolina. 

CinemaScope. First run. Owner will sell 

at sacrifice because of ill health. Boxoffice, 

9122. 

Theatre

LEyvb 

4^ 

I 

THE Bellboy fJ is the biggest 

GROSSING JERRY LEWIS HIT IN HISTORY! 

LAUGH RECORDS AND AHENDANCE RECORDS 

SMASHED IN LOS ANGELES, SALT LAKE CIH, 

ROCKFORD, ILL, NEW HAVEN, PHILADELPHIA, 

MEMPHIS, OMAHA, ATLANTA, JACKSONVILLE, 

HARRISBURG, MIAMI-MIAMI BEACH-CORAL 

GABLES! EVERY LEWIS MOVIE HAS BEEN A 

WINNER- BUT THE BELLBOY" IS JERRY'S 

GREATEST BOXOFFICE BELL-RINGER! 

WRITTEN, PRODUCED AND DIRECTED BY JERRY LEWIS • ASSOCIATE PRODUCER ERNEST D. GLUCKSMAN • A JERRY LEWIS PRODUCTION A PARAMOUNT RELE|

Boxoffice-08.01.1960

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