Boxoffice-August.22.1960

AUGUST 22, I960
TuAe &if
~(^ m&tc^n. T

J
AFTER 39 WEEKS...
ONLY
AT THE
BEGINNING
OF ITS
BOX-OFFICE
SUCCESS
STORY
Since its
!
launching 39 weeks ago
"BEN-HUR" has opened in 65 cities
in its roadshow engagements and
in each of these situations is
making box-office history!
\
NOW PLAYING
NEW YORK CITY . 39th WEEII
BOSTON
38th WEEI!
PHILADELPHIA .38thWEEii
LOS ANGELES . . 38th WEEJ
DALLAS
35th WEE
MONTREAL 35th WEE
SAN FRANCISCO . 34th WEE
TORONTO
34th WEEJ
CHICAGO
34th WEE
MIAMI BEACH . . 34th WEE
ATLANTA
34th WEE
•
PORTLAND PITTSBURGH 30th WEe|
•
CLEVELAND KANSAS CITY 29th WEE?
SEATTLE • ST. PETERSBURG 28th WEE:
•
DETROIT OMAHA 26th WEE:
INDIANAPOLIS
MINNEAPOLIS
25th WEEI
SALT LAKE CITY- VANCOUVER 24th WEEt
•
BUFFALO CINCINNATI
WASHINGTON
22nd WEEI
BALTIMORE
20th WEEL
DENVER
•
MILWAUKEE
OTTAWA
18th WEE
HOUSTON
16th WEK
•
COLUMBUS ROCHESTER
SAN ANTONIO
•
FORT WAYNE HARTFORD
j
14th WEE^
i
•
LOUISVILLE SYRACUSE
YOUNGSTOWN
13th WEET
•
ASBURY PARK WILDWOOD
•
ST. LOUIS ATLANTIC CITY 12th WEE
•
BIRMINGHAM CHARLOTTE
•
EL PASO CHATTANOOGA 10th WEEC
•
RICHMOND NASHVILLE
•
DAYTON GRAND RAPIDS
•
SAN DIEGO CHARLESTON 9th WEEI
•
NEW ORLEANS PROVIDENCE
OKLAHOMA CITY
8th WEE
•
ALBUQUERQUE HALIFAX
•
MYRTLE BEACH WICHITA 7th WEE:
HONOLULU
6th WEE:
SPOKANE
5th wee:
•
FORT WORTH NEW HAVEN 4th WEEI
AUSTIN
3rd WEE:
:

CAMERA 6J
DING STRONGER THAN EVER!

Universal proudly announces production
has started in Vienna:
...with a cast of exciting neiv personalities,
in an over-po^wering drama of mystery and
international intrigue... ^^shooting'" in the
very shadoiv of The Iron Curtain!
Directed by PHIL KARLSON • Produced by RICHARD WIDMARK
A HEATH UNIVERSAL INTERNATIONAL PICTURE

BIG ONES
AROUND
THE WORLD
NOW
ARE 20THS
Everyone
will flip
over
MARILYN
and YVES
together!
and keep your holdover time available next for LET'S MAKE LOVE!

I
BEN
. THATCHER.
I
77
I
Wilklnsburg.
I
1675
I
Blanche
woodward
i
Elsie
i Fnuices
'|WIIWi.A4PWWI%fg!##g!W?WWJ^^^^^^^^
7ic^oft/ie7^2(fi(i0nrictt4^/ndic^t^
TE NATIONAL FILM WEEKLY
|>ublished in Nine Sectional Editions
SHLYEN
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UGUST 2 2, 1960
No. 18
FOR
NEW POLICIES FOR OLD
SOME little time there has been what
might be called a "testing" of a new policy
whereby a first-run downtown theatre and one
or more subrun houses played the same picture
at the same time. Similarly, such joint runs
have taken place in adjoining cities in neighboring
states. Prior to this practice, the latter
were considered highly competitive and no
amount of persuasive argument could move distributors
to veer from long-standing "protection"
or clearance patterns. In several instances,
litigation dissolved the condition and day-anddate
showings came into regular practice.
This past week, an extension of the simultaneous
downtown and neighborhood runs was tried
in New York, when 90 neighborhood theatres
began showing Paramount's "Psycho," while the
first-runs of this picture continued at the De-
Mille Theatre on Broadway, the Baronet Theatre
on the East Side and the Brooklyn Paramount.
This move was hailed with high favor by
exhibitors across the Hudson River in New Jersey,
who averred that, if it were extended to
them, their complaints about late availabilities
would be quieted. Exhibitors elsewhere in the
country also have been strong advocates of
earlier availabilities in which they see a means
for stimulating attendance.
In some metropolitan cities, adjustments in
clearance have taken place, with pictures playing
extended first runs going into subruns within
14 to 21 days, instead of 28 days or more,
while the runs at downtown houses continued.
Saturation bookings of approximately 100 bookings
throughout several states have taken place,
with good results reported.
Widespread saturations, carrying over the entire
country with 400 or more bookings, have
been utilized from time to time and a picture's
bigness or importance has not always been the
deciding factor for such a policy. In fact, the
fast playoff was virtually founded as a means
of giving a quick build-up to a picture that did
not have much building value; and it served
well on many a picture that would have earned
but little
favorable word-of-mouth.
This is not to say that "Psycho" falls into
that category. On the contrary, this Alfred Hitchcock
production has tremendous word-of-mouth
value and the smart showmanship of stressing
that patrons would not be seated after the picture
starts, plus other selling facets employed,
both in advance and during the picture's run,
have created a widespread want-to-see that is
attracting patrons in record-breaking droves.
Advantages may be seen in simultaneous
showings of films in downtown, neighborhood
and adjacent community houses but, perhaps,
only if this is done on a limited scale—for, say.
not more than a half dozen important pictures
during the year. Otherwise, one of the key causes
of patronage loss—continuing regular fast playoffs
via simultaneous runs—would be compounded
and further such curtailment of viewing
possibilities for the public would produce a
minus instead of a plus result.
One reason so many people are not going to
see pictures they have expressed desire to see,
is that widespread day-and-date showings in key
cities have cut short the exhibition life of all too
many of these pictures. This has for some time
posed a big problem, the answer to which is not
in spreading the runs to more theatres at the
same time, but in making pictures available to
the public for longer periods at different times.
Perhaps extending the shortening of clearance,
which has been effected in several territories,
would have more overall benefits than
the paralleling of runs that serves largely to
divide patronage, rather than to increase it; or,
maybe, alternating runs between competitive
houses would be better. Either or both of these
plans, along with others, may help to solve the
industry's big problem: How to get more people
to go to the movies more often (not just occasionally).
That objective can be obtained, we
believe, by exhibitors and distributors continuing
to probe for new ideas and to work together
in
developing them for the common good.
Success Story
Congratulations are due the Mirisch Brothers—Harold.
Walter and Marvin— on the remarkable
record thev have achieved in the three
years since they brought The Mirisch Company
into being. Observing their third anniversary
occasion last week, thev made known their production
plans for the coming 18 months, which
are extraordinary for such a young company
and would, in fact, do credit to any of the
majors that have been in business manv times
longer.
Grounded in exhibition, the Mirisches have
always had an eye on the boxoffice and have
aimed their sights on making pictures that
would be hits. Accordingly, they have reached
out for top story properties, top name players,
directors and producers, which is further
evidenced by their lineup of 14 productions now
in work and for which $.S0 million has been
budgeted.
Tlie industry can well be proud of the
Mirisches and their acumen in knowing what
will make good pictures—and making them.
\JL^ /Jn£utiiyy^

SEE A
CONTROLLED' RELEASE
FEATURES TO TV
OF POST-'48
Exhibitors to Concentrate
On Production Rather
Than Fighting Sales
NEW YORK— While Columbia Pictures
has revealed its intentions to release some
of the post- 1948 product to television later
in the year, exhibitor reaction appears to
be that future disposition of pictures by all
companies to TV will be on a controlled
basis rather than a mass unloading. The
Columbia announcement did not come as a
surprise, inasmuch as the rumors had been
floating through the trade for several
months that the company was on the verge
of releasing a portion of its backlog to the
airwaves.
NO FORMAL PROTEST SEEN
It is expected that Columbia will be
censured by some exhibition groups for its
action, but it appears doubtful that there
will be formal protests. Insofar as Theatre
Owners of America and American Congress
of Exhibitors are concerned, the Columbia
TV move was expected and those two
organizations will concentrate on promoting
the production of more pictures.
The feeling is that if the companies want
to make the pictures available to television.
nothing is going to stop them.
Exhibition's eyes now are on 20th
Century-Fox where rumors also have been
circulating in regard to a post-1948 television
deal. Even though Spyros P.
Skouras. president, has stated to exhibitors
and stockholders that the sale of the pre-
1948 library to television was a mistake,
it is felt that stockholder pressure may be
a deciding factor. There, again, it appears
that if 20th-Fox does license its later films
to television, it will be on the basis of small
packages spread over a long period of time.
According to Dow Jones. Paramount and
Metro-Goldwyn-Mayer will be the last of
the big companies to release their post-
1948 product. Both companies, it was
said, were "flirting" with toll television
and probably would withhold their more
important pictures for that medium.
Warner Bros, signed an agreement for
the disposal of more than 100 post-1948
pictures to Creative Artists & Television a
few weeks ago, while United Artists' newer
product has been available via its independent
producers for several years.
MONEY INTO PRODl'CTION
A. Schneider. Columbia president, said
that the money the company received from
television would be put back into production
and further stated that no picture
that had reissue value would be turned
over to television.
Screen Gems, a wholly owned subsidiary
of Columbia, may be set apart as a separate
operating company, Schneider said. By
putting Screen Gems on its own feet,
Schneider said, the TV subsidiary would be
in a position to do its own financing instead
of drawing on the parent company's
funds.
ACE Gets Its 3rd Million
For Production Company
NEW YORK—The American Congress of
Exhibitors has met its August 15 deadline
by having its third $1,000,000 of production
money in the bank and being well on the
way to its fourth $1,000,000. it was announced
at midweek by S. H. Fabian. ACE
chairman.
The deadline, which ACE imposed on
itself, called for at least $1,000,000 to be
raised from a limited number of exhibitors
other than the original five circuits which
subscribed the first $2,000,000. The figures
represent cash.
Fabian said exhibitor response to Invitations
to join the new exhibitor production
company Indicated new enthusiasm
and confidence in the industry.
Theatre Owners of America announced
it had subscribed $25,000. President Albert
M. Plckus said the program was "one of
the great things happening for exhibition
because it promises more good product."
He called for fullest support of the ACE
program.
Fabian said that now that there is more
than $3,000,000 in the bank, the escrow
agreement has been "firmed" and the ACE
plan of operation will be drawn up as
quickly as possible. He said that with the
$3,000,000 as a beginning, and with the
additional participation of exhibitors and
affiliated Interests, together with either
public financing or banking backing, "we
will have a soundly financed company of
very substantial proportions that will be a
major factor in production, also to make a
significant contribution to the supply of
pictures—a company that exhibitors will
be proud to be associated with."
The first $2,000,000 was subscribed by
American Broadcasting - Paramount
Theatres, Loew's Theatres, National
Theatres, RKO Theatres and Stanley
Warner Theatres. Exhibitor companies
which participated in subscribing the third
million are as follows:
Arthur Enterprises, St. Louis and Los Arigeles;
Cloude Ezell, Ned Depinet orxJ George Dembow,
Bordertown Theotres, DoUas; Horry Brandt, Brorxlt
Theatres, New York; Myron Blonk, Centrol States
Theatres, Des Moines; Max A. Cohen, Cinemo Circuit,
New York; Goldberg Bros., Detroit; Cooper
Foundation, Lincoln, Neb.; Jomes Coston orid Arthur
Wirtz, Coston Enterprises, Chicogo.
Also D. R. Buttry, Crescent Amusement Co., Noshville;
Carl Floyd, Floyd Theatres, Homes City, Flo.;
J. H. Griffith, Frontier Theatres, Dollos; Williom
Goldman, Goldman Theatres, Philodelphia; T. G,
Solomon, Gulf State Theatres, McComb, Miss.; R. M.
Kennedy, R, M. Kennedy Co., Birmir>gham, Ala.;
George Kerosotes, Kerasotes Theatres, Springfield,
III.; M. A, Lightmon jr., Maico Theotres, Memphis;
E. D. Martin, Mortin Theotres, Columbus, Ga.;
Chorles Moss, B. S. Moss Theatres, New Yofk.
Also Morton G. Tholhimer, Neighborhood Theotres,
Richmond, Vo.; William Forman, Pocific Drive-ln
Theatres, Los Angeles ond Honolulu; John H.
Stembler, Publix-Lucos Theotre Co., Atlonto; Michael
and Sumner Redstone, Redstone Management Co.,
Boston; J. Myer Schine, Schine Circuit, Glovefsville,
N. Y.
And Sheldon Smerling, Smerling Enterprises, Newark;
Ernest G. Stellings, Sfewort & Everett Theotres,
Charlotte; Albert M. Pickus, TOA president. New
York; Henry S. Gritting, Video Independent
Theatres, Oklohomo City; Bedford Amusement Co,
orxJ Weiss Amusement Co., Stomford, Conn.;
Mitchell Wolfson, Wometco Enterprises, Miami, ond
Mr. ond Mrs. Weis, Weis Theatre Co., Sovonnah, Go.
Musicians Union Moves to Halt Sale
Of Warner Post- 48s to Television
NEW YORK—The American Federation
of Musicians has asked the Federal District
Court for temporary and permanent injunctions
to halt the transfer of upwards
of $11,000,000 of post-1948 Warner Bros.
theatrical films for TV exhibition. Naming
Warners as defendant, the union alleged
that under the terms of contracts between
the musicians and the producer, the films
may not be exhibited on TV without prior
negotiation with and the consent of the
Federation.
The complaint recites that "according to
information and belief." Warners was to
receive a payment of $11,000,000 September
1 for 122 feature films and was to
share equally with Creative Telefilms &
Artists. Ltd.. a Toronto agency which plans
to market the films to TV. in all receipts
over the first $11,000,000.
Commenting on the suits. Herman
Kenin. president of the Federation, said:
"I am persuaded that the courts will not
tolerate a callous disregard of a pledged
commitment to negotiate with the Federation
to obtain prior consent before the I
televising of these films. We shall, of
course, pursue the same policy toward any
and all other contracting parties whenever
necessary to protect the rights of our
musicians. If. as we confidently hope, the
court sustains our position, adequate reuse (
payments to the men who played for the
sound tracks of the films will be a prerequisite
in our negotiations."
Kenin explained that all of the major j
producers signed similar contracts.
He said that he had written twice to
Jack L. Warner. WB president, requesting
that negotiations commence for the granting
of the Federation's written consent.
He received only a reply dated August 2
written by the Association of Motion Picture
Producers denying his request.
BOXOFFICE August 22, 1960

FCC Adjourns, Delays
Hartford Test Action
WASHINGTON—The Federal Communications
Commission has adjom-ned for a
month without acting on the application of
Zenith-RKO General for a permit to conduct
the Hartford pay TV test. Theatre
Owners of America said it believed that the
objections entered by Marcus Cohn, representing
both the Joint Committee Against
Pay TV and united Coimecticut exhibitors,
was primarily responsible for the FCC's
lack of action.
Zenith-RKO General sought a type of
hearing before the full FCC which would
preclude examination of their detailed
plans. Exhibition, through Cohn, demmred,
asking for the normal appointment of an
examiner to conduct hearings at which
Zenith-RKO General would be required to
testify under oath as to programming
plans. The Hartford Phonevision Co. has
been talking grandly about presenting
first-run pictures, mentioning "Ben-Hur,"
"Can-Can" and "From the Terrace" as
examples.
TOA is authority for the following comment;
"Hartford has shoved Paramount's Telemeter
test in Canada completely off the
tradepaper pages. The Etobicoke experiment,
which started last February, is now
in its sixth month. To this date. Paramount
has not yet given its long-promised financing
accounting of revenue. Best available
information is that something less
than 4,000 Canadians are subscribing to a
diet of subsequent-run films."
Theatres Due to Receive
Anti-Pay TV Petitions
NEW YORK—Theatres wUl begin receiving
the anti-Pay TV petition kits within
a few days from National Screen Service,
according to Philip P. Hading, chairman
of the Joint Committee Against Pay
TV. He said the assembling of 18,000 kits
had been completed and the kits delivered
to the NSS warehouse here.
Paramounf 2nd Quarter
on Upgrade
Earnings
NEW YORK — Paramount Pictures,
has estimated its 1960 second quarter
earnings at $2,033,000, or $1.22 a share,
considerably above the figm-e for the
comparative quarter a year ago. The
1959 second quaiter earnings amounted
to $1,615,000 or 94 cents a share.
The earnings included $1,201,000 in
special income representing installments
on the sale of pre-1948 films to
TV. A year ago, special income totaled
$440,000.
Despite the second quarter spurt,
however, the estimated income for the
first six months is down. Consolidated
earnings were estimated at $3,732,000
or $2.23 a share, a figme which includes
special income of $1,955,000
from sale of the backlog. For the same
period a year ago, earnings were S5,-
260,000 or $3.07 a share, of which $2,-
767.000 came from the sale of the company's
investment in the Metropolitan
Broadcasting Corp.
Announcement on 3rd Anniversary
$50 Million Production
Program for Mirisch Co.
HOLLYWOOD—Observing its third anniversary.
The Mirisch Co. this week celebrated
its birthday by announcing a $50,-
000,000 production program for 1960-61
which president Harold Mirisch said was
the largest and most varied ever scheduled
by an independent filmmaking organization.
Mirisch, joined by his partner -brothers.
Walter and Marvin, discussed the company's
extensive plans at a press conference.
He particularly noted the rapid
growth they have enjoyed, pointing out
the the company has produced a total of
ten films during its three -year history.
The upcoming slate for half that time is
heavier by fom- films which, by ratio,
nearly triples the firm's production rate.
HOLLYWOOD STILL REIGNS
Scoffing at some current gloomy reports
as to the filmmaking position dwindling
in Hollywood, Mirisch said that at
least 80 to 90 per cent of the film projects
and pictures bearing the banners of Hollywood
companies are created here. There
are occasions when the very nature of a
story requires shooting in foreign locations,
but he also pointed out that only
two of the fourteen on the Mirisch slate
will be made outside of the U. S. These
will be "Irma La Douce," filmization of a
Parisian comedy which Billy Wilder will
produce, direct and write and which, due
to its setting must be filmed in Paris, and
"Battle!," the lives and wars of combat
photographer Robert Capa which will be
recreated in the various European and
Asian areas where they took place. "Hawaii,"
the James Michener novel which
will be filmed by producer-director Fred
Zinnemann from Daniel Taradash's script,
will locate in the nation's 50th state. The
remaining 11 wUl be filmed essentially in
Hollywood and on U. S. partial locations.
While The Mirisch Company does not
own the "bricks and mortar" of studio
buildings, Mu-isch believes that it has all
the ingredients of a major motion picture
studio. Particularly, he emphasized, the
company has the talent needed for top
product. "I can't remember when any
major studio has had Billy Wilder, William
Wyler, Fred Zinnemann, Robert Wise
and John Sturges working for it at the
same time," he said, listing them as five of
the top directors in the business today.
Because of their successful past record,
(Mirisch stated they lost money on only
two of the ten films made) financing has
not been difficult. Marvin Mirisch said
they have so far used the Security First
National and Bank of America banks exclusively.
He pointed out that costs have
risen within the past two years, though he
listed the chief reason for this as the fact
that it takes 18 to 20 weeks to make a
quality film today as compared to approximately
12 weeks before. "Potential grosses
are commensurate with the increased
costs," he said, however.
Walter Mirisch
To meet the needs of the ambitious and
varied new production program, several
personnel changes have been made.
Among them, Leon J. Roth, vice-president
in charge of advertising, publicity and distribution,
now additionally assumes the
post of executive assistant to president
Harold Mirisch. His first duty will be to
act as liaison with Zinnemami on all production
aspects of "Hawaii." Raymond
Kurtzman, has been named assistant to
vice-president Marvin Mirisch to be actively
involved in all negotiations of the
company and Harold Mirisch's son, Robert,
has entered the company as assistant
to Walter Graumami, producer-director in
charge of the development of new television
projects.
TO STAB ELVIS PRESLEY
The names of Elvis Presley and Lana
Turner dominate two respective featm'es
of the upcoming slate. Presley has been
signed to star in "Pioneer. Go Home,"
based on a novel by Richard Powell and
a screenplay by Charles Lederer. Miss
Turner wUl headline the company's filmization
of James Gould Cozzen's bestseller
"By Love Possessed" which John Sturges
will direct from a Charles Schnee script.
The remaining nine films on the slate
are "West Side Story," the smash musical
which is still on Broadway but already
is being filmed, which Robert Wise is producing
and codirecting with Jerome Robbins;
"Toys in the Attic," Lillian Hellman's
prize-winning play now on Broadway;
"Two for the Seesaw." the William
Gibson hit play wliich will star Elizabeth
Taylor and will be produced by Walter
Mirisch and directed by Delbert Mann;
"The Children's Hour," Lillian Hellman
drama of the 1930s which William Wyler
will produce and direct with Audrey Hepburn
as the star; "The Great Escape," a
true account of a mammoth breakout of
Allied airmen from a German camp,
which John Sturges will produce and direct,
and 'Trma La Douce."
Also "A Rage to Live," based on a John
O'Hara novel, which Walter Mirisch will
produce: "Haunting of Hill House," the
best-seller by Shirley Jackson, which Robert
Wise will produce and direct in mid-
1961; "Counsellor-at-Law." a remake of
the Elmer Rice courtroom drama: and
"Roman Candle," the Broadway comedy
about the army's missile program.
BOXOFFICE August 22, 1960

:
'
—
-
«
His Campaign Suggested as a Format
Gastonia, A/.C, Exhibitor Shoves How
To Answer Aftacks on Film Industry
GASTONIA. N. C—A one-man crusade
against attacks on the film industry has
been waged by a local exhibitor who deserves
a laurel wreath for his efforts. He is
R. L. Sonny) Baker, owner of the Webb
I
Theatre in this city, a man who got tired
of hearing slanderous remarks and reading
syndicated articles such as those recently
written by Bob Thomas. Hollywood correspondent
for the Associated Press, who
termed the film industry as the "sickest"
in the nation. Thomas had stated that
the motion pictuie business was on a
steady decline when all other industry was
booming.
The Thomas articles ran in the Gastonia
Daily Gazette and when Baker read them
he got mad. Over the years. Baker carefully
had cultivated the friendship of the
Gazette editor and was in a position to do
something constructive. He contacted the
editor and the branch manager of each
exchange in Charlotte. He drove the
editor to Charlotte for interviews with the
managers.
What was the result?
Court Allows Ex-Affiliate
To Buy Divorced Theatre
NEW YORK — A modification of
consent
decree stipulations prohibiting divorced
circuits from acquiring theatres
previously relinquished is seen in an
order signed Wednesday il7i by Judge
Edmund Palmieri in New York Federal
Court permitting Stanley Warner Theatres
to reacquire the Bristol Theatre in
Bristol, Conn.
Stanley Warner had leased the Bristol
to David Jacobson for ten years in 1954
but it proved to be an unsuccessful operation
and Jacobson had to close it early this
year. Indications are that circuits are
now to be permitted to reacquire theatres
in distress when their operators cannot
Within two weeks, the Gazette, with a
photograph of a big line in front of the
Webb Theatre, headlined a story: "Dear
Mr. Thomas—Movies Aren't Dead Yet."
Garland Atkins, amusement editor of the
Gazette, then told all about forthcoming
major product and the optimistic outlook
for all of Gastonia's 15 theatres.
For six succeeding days, the Gazette ran
interviews, with photos, with each branch
manager, in which the film companies'
representatives answered Bob Thomas
with positive stories, declaring not only
were they not going out of business, but
had a tremendous lineup of big pictures
coming in the future.
Quoting Al Floersheimer. director of
public relations for Theatre Owners of
America
"Mr. Baker deserves every bit of credit
that can be showered on him for this
extraordinary undertaking. He has provided
a format on a local level that should
stand as a guide, not only for individual
theatres and circuits, but for our industry
as a whole.
Paramount and Columbia
Unify Sales in Canada
NEW YORK—Columbia Pictures and
Paramount will consolidate their sales and
distribution operations in Canada starting
October 1. The two Canadian companies.
Paramount Film Service, Ltd., and Columbia
Pictures of Canada, Ltd., under
the consolidation plan will operate a new
company with home offices in Toronto.
The consolidation is expected to result in
greater efficiency and better service to
Canadian exhibitors, according to George
Weltner. vice-president of Paramount, and
A. Montague, executive vice-president of
Columbia.
Gordon Lightstone, general manager of
Paramount Rim Service, Ltd., will serve
as managing director of the new Canadian
organization. Harvey Harnick, sales manager
of Columbia Pictures of Canada, will
be general sales manager. Louis Rosenfeld
will continue to function as senior executive
of the Columbia sales operation and
Mickey Stevenson, Paramount's Toronto
Branch manager, will assume the duties
of assistant to the general sales manager.
Branch offices will be maintained in six
Canadian cities.
The branch cities and managers are L.
Bernstein. Toronto; R. Godreau. Montreal:
S. Gunn. Winnipeg: R. Lightstone. Calgary:
N. Levant. Vancouver, and L. Simon. St.
John.
find other suitable markets for their disposal.
However. Stanley Warner must dispose
of the Cameo Theatre in Bristol
within six months in order to keep the
Bristol.
No objection to the move was entered
by the antitrust division of the U. S. Department
of Justice. Robert A. Bicks. head
of the division, told the Theatre Owners
of America convention last winter it would
move to permit independents in distress to
sell to divorced circuits.
Previously American Broadcasting-
Paramount Theatres acquired the Walton
Theatre at Selma, Ala., although the circuit
owned a first-run theatre and drivein
there. The only other local theatre is
a small ono for Negro patronage. The
Walton had been failing to show a profit
and R. M. Kennedy, lessee, stated under Special 'Gulliver' Award
oath that AB-PT was the only possible LOCARNO—"The 3 Worlds of Gulliver
purchaser known to him.
has received a diploma of honor at the
It is believed that the government is Locarno International Film Festival. It
considering other app:ications for sale of had an out-of-competition showing at the
independent theatres lo divorced circuits closing performance. The picture was produced
in various distressed situations.
by Charles H. Schneer.
Industry's '59 Revenue
In Big Boost Over '58
Wa.shington A substantial recovery
in the industry in 1959 over 1958 in
most categories is indicated in a new
set of statistics issued by the Department
of Commerce. Its July Survey of
Current Business put the gross revenue
of the industry at $1,278,000,000,
compared with $1,168,000,000 in 1958,
$1,120,000,000 in 1957 and $1,228,000,-
000 in 1956.
The number of people engaged in
production decreased. It was 171,000
in 1959, 181,000 in 1958, 196,000 in
1957 and 206,000 in 1956. Employes'
pay totaled $789,000,000 in 1959,
$756,000,000 in 1958, $795,000,000 in
1957 and $800,000,000 in 1956. Fulltime
employes totaled 168,000 in 1959,
172,000 in 1958, 187,000 in 1957 and
197,000 in 1956 and their average earnings
were $4,488 in 1959, $4,209 in
1958, $4,075 in 1957 and $3,909 in 1956.
Warner Bros. Places Ten
Features on Fall Slate
NEW YORK—Warner Bros, has ten
features either completed or in final stages
of production to follow its August release,
"Ocean's 11," which stars Frank Sinatra.
The September release will be "The
Crowded Sky," set for Labor Day, starring
Dana Andrews, Rhonda Fleming. Efrem
Zimbalist jr., Troy Donahue. Anne Francis
and Jolui Kerr. For October, there will
be "The Dark at the Top of the Stairs,"
from the Broadway stage hit, starring
Robert Preston, Dorothy McGuire, Eve
Arden and Angela Lansbury, which has
been booked at the Radio City Music Hall,
and "Girl of the Night. " a Vanguard production
fUmed in New York with Anne
Francis. John Kerr, Lloyd Nolan and Kay
Medford. Also opening in September for
two-a-day engagements will be "Sunrise at
Campobello," Dore Schary production of
his stage success, with Ralph Bellamy and
Greer Garson starred.
For November and December the pictures
will be: "The Sundowners," Fred
Zinnemann's production filmed in Australia,
starring Deborah Kerr, Robert Mitch
um, Glynis Johns and Peter Ustinov:
"Splendor in the Grass. " produced and directed
in New York by Elia Kazan, starring
Natalie Wood, Warren Beatty and
Audi-ey Christie, and "Parrish," filmed in
Connecticut and written and directed by
Delmer Daves, starring Troy Donahue,
Claudette Colbert, Karl Maiden and Dean
Jagger. Also nearly completed are: "Fanny,"
filmed in Paris by Joshua Logan,
starring Leslie Caron, Maurice Chevalier,
Charles Boyer and Horst Buchholtz; "A
Fever in the Blood," directed by Vincent
Sherman, w'ith a cast headed by Efrem
Zimbalist jr.. Angle Dickinson and Don
Ameche, and "Gold of the Seven Saints,"
starring Clint Walker, Roger Moore, Gene
Evans and Leticia Roman for late 1960.
Into TOA Rolls
BALTIMORE—John G. Broumas has enrolled
his Rouzerville, Pa. Drive-In in Theatres
Owners of America.
10 BOXOFHCE AugtOSt 22. 1960

.
.
.
Rain, Rain Go Away,
Come Again for a Matinee
MIDDLETOWN, CONN. — Mike
Adorno of M&D Theatres would never
make a baseball manager. He schedules
matinees only for rainy days. At
the first-run Palace Theatre, he has
instituted a new policy: Matinees will
be scheduled Mondays through Fridays
at 1:45 p.m., but only in the
event of rain. Patrons are asked to
check radio weather reports at noon.
Tsycho' Policy in N.Y.
Asked for New Jersey
NEW YORK—If Paramount 's current
policy of booking "Psycho" into 90 New
York neighborhood and suburban theatres
while the picture continues its New York
first-run dates were extended across the
Hudson River, complaints of New Jersey
exhibitors about late availabilities would
be quieted, Sidney Stern, president of N. J.
Allied, declared this week.
New Jersey theatremen for some years
have been fighting to get top product concurrent
with New York first-run dates, or
shortly after the first-run dates. Their
complaint has been that features did not
become available for New Jersey showing
until long after their first-run New York
dates. Allied's attorney, Edwin Rome, has
been meeting with distributors in an effort
to shorten the clearance.
Stern said if Paramount and other film
companies would inaugurate the "Psycho"
policy for New Jersey theatres as well as
metropolitan New York subruns and neighborhoods
it would solve the most serious
problem facing exhibitors in his state.
"There is no more reason to believe it
would put first-runs out of business than
there is to expect large department stores
to go out of business when branches are
opened in suburban shopping centers," he
said.
•Psycho" opened its 90-theatre date
Wednesday (17), with the picture continuing
at the Broadway DeMille Theatre, the
Baronet Theatre on the East Side and the
Brooklyn Paramount.
Meanwhile attorney Rome is preparing
a report on his talks with distribution officials
about earlier release of product for
New Jersey theatres. The Allied board is to
meet Tuesday (23) to hear of the progress.
TOA Group Life Insurance
Available at Convention
NEW YORK—Theatre Owners of America
has reported that all group life insurance
applications received either at the
convention in Los Angeles or the New York
office during the period of the convention,
which will close September 16, will be given
immediate coverage consideration. The
next "anniversary date" will be in March
1961.
Advance registrations at the convention
have increased to 425 for a record and
promising a total attendance of about
1.000. TOA said the tradeshow space is
virtually sold out and the program is
nearly finalized.
Mochrie Sees Good Future for Distribution
MGM Sales Organization
Is Being Strengthened
NEW YORK—In anticipation of continued
growth, Metro-Goldwyn-Mayer is
strengthening
its sales organization,
promoting executives
within its ranks and
improving the efficiency
of the distribution
arm of the
company. Robert
Mochj-ie, MGM's new
general sales manager,
outlined plans
for the expanding
program at a luncheon
for the tradepress
Friday (12)
Robert Mochrie
Mochi-ie who had just returned from a
studio visit where he looked at completed
product and films in work was enthusiastic
as he discussed product which is due
to come from the MGM studios.
Before taking the top sales post with the
company, Mochrie was in charge of "Ben-
Hur" distribution and sales and he still
has a sentimental attachment for the picture.
The theatre gross on "Ben-Hur" to
date is around $17,000,000, he said, and
this has been achieved in 63 theatres, all
hard-ticket. Of the 63 engagements, 15
were in 35mm and the others in 70mm.
That does not mean, he said, that the film
is in general release when it plays in 35mm.
The aspect ratio is not advertised, regardless
of its width, and theatres are selected
that can give the best return, he said. In
some instances, theatres that are equipped
with 70mm projection have played "Ben-
Hur" in 35mm.
Mochrie was particularly enthusiastic
over "Butterfield 8," which will be released
in early November. He said the
pictui-e followed closely John O'Hara's
novel and that Elizabeth Taylor gives her
Top Green Sheet Ratings
Go to Three Features
NEW YORK—Three features are rated
outstanding entertainment in the August
Green Sheet issued by the Film Estimate
Board of National Organizations. They are
"Inherit the Wind" (UA), classified for
adults and mature young people; "Jungle
Cat" (B'V) , classified for the family, and
"Song Without End" (Col), classified for
adults, mature young people and young
people.
Seven films get adult classifications.
They are "All the Fine Young Cannibals"
(MGM), "Elmer Gantry" (UA) , "From
the Terrace" (20th-Fox), "Portrait in
Black" (U-I), "Psycho" (Para), "Mm-der,
Inc.," (20th-Pox) and "It Started in Naples"
(Para)
Additional films getting A-MY-Y classifications
are "Battle in Outer Space"
(Col), "Bells Are Ringing" (MGM), "The
Day They Robbed the Bank of England"
(MGM), "The Enemy General" (Col),
"The House of Usher" (AIP), "S.O.S. Pa-
greatest performance. He described the
picture as having "sex but no dirt." He was
high, too, on "Cimarron," which will be released
early next year on a hard-ticket
policy in ten or 12 situations. It will go
into general release in the spring. He saw
an hour's footage of "The King of Kings,"
which he acclaimed as a great dramatic
.spectacle and about 40 minutes of Joe
Pasternak's "Where the Boys Are."
Since taking over the general sales
managership. Mochrie has been busy realigning
the sales staff for greater efficiency.
He has made ten changes since
taking office, all of them promotions for
the personnel involved. A quick glance
shows that:
Herman Ripps was moved from western
division manager to assistant general sales
manager; William Devaney from midwestern
division manager to western
division manager; Lou Marks from Detroit
branch manager to central division manager:
William A. Madden from Philadelphia
branch manager to midwestern
division manager; Sidney Eckman from
Minneapolis branch manager to Philadelphia
branch manager: 'Vincent Flynn
from Des Moines branch manager to
Minneapolis branch manager; Leroy Smith
from Minneapolis salesman to Des Moines
branch manager; Edward Susse from
Albany branch manager to Detroit branch
manager, and Ralph Ripps from Albany
salesman to Albany branch manager.
Morris Lefko was placed in charge of "Ben-
Hur" domestic distribution, having formerly
been vice-president in charge of sales
for "Around the World in 80 Days."
These promotions and other changes to
strengthen the company's sales force is
proof that there is a future in distribution,
Mochrie declared.
cific" lU-I), "13 Ghosts" (Col), "The 39
Steps" i20th-Fox) and "The Time Machine"
(MGM>.
Others getting A-MY classifications are
"The Brides of Dracula" (U-I) and "Tarzan
the Magnificent" (Para).
A family classification is also awarded
"Chartroose Caboose" (U-I) and "Dinosaurus"
(U-I)
'Desire in Dust' to Open
In New Orleans Sept. 15
NEW YORK— "Desire in the Dust." produced
and directed by William Claxton for
20th Century-Fox release, will have a benefit
world premiere in the Baton Rouge
Theatre. New Orleans, September 15 for
the Lion's League for Crippled Children.
The premiere will be followed by a saturation
engagement in the New Orleans area.
Robert L. Lippert, liaison betw^een Associated
Pi-oducers and 20th-Fox. will head
a group of stars and notables attending the
event.
BOXOFFICE August 22, 1960 II

—
Name Joseph E. Lev'me
As Pioneer of the Year
NEW YORK—Joseph E. Levine, showmanship
president of Embassy Pictures,
has been named Motion Picture Pioneer of
1
17 <
the year 1960. The announcement was
made Wednesday by S. H. Fabian,
president of the Motion Picture Pioneers.
Levine had been selected by the board at
its last meeting and was notified before his
departure for Europe a week ago.
DINNER IN NOVEMBER
Levine will be honored at the 22nd annual
dinner to be held in November. The
date and site will be announced soon.
Fabian said that the selection of Levine
"reflects the considerable impact which
the Embassy president has made upon the
industry during the past several years, and
is made in recognition of the international
interest he has aroused in motion pictures
by his courageous showmanship and personal
vitality."
Levine will be the 17th Pioneer honored.
Earlier winners were Adolph Zukor, Gus
Eyssell. Cecil B. DeMille. Spyros P. Skouras.
HariT. Albert and Jack L. Warner,
Nate J. Blumberg, Barney Balaban. Herman
Robbins. Robert J. 0"Donnell, Joseph
R. Vogel. Robert S. Benjamin, Arthur B.
Krim, Steve Broidy and Fabian.
Levine was born Sept. 9, 1905. in Boston
and entered the industry as owner of
the Lincoln Theatre, an art house, in New
Haven. Investing in some vintage Ken
Maynard westerns. Levine entered area
distribution, packaging and promoting exploitation
features and reissues. He pioneered
the saturation technique, setting a
distribution pattern later followed elsewhere
than in New England. Distributors
using the states rights technique let him
test a film in New England before invading
other markets.
National attention came as the result ot
his hard-sell approach with "Godzilla"
and "Attila." In 1959, Levine got Warner
Bros, distribution for "Hercules" and spent
$1,000,000 in promoting it. That fixed him
firmly in the national limelight. He recently
applied his showmanship technique
in the English market to "Hercules Unchained"
after scoring successes in the
U. S. He now has Embassy planning for
five releases during 1960-61.
SELECTED BY A BOARD
The board which selected him consisted
of Charles Alicoate. Balaban. Harry
Brandt, Broidy, George P. Dembow, Sam
Dembow jr., Ned E. Depinet, Eyssell, Fabian,
William J. German, Leonard H.
Goldenson, Abel Green. William J. Heineman,
Marvin Kirsch, John J. O'Connor,
Eugene Picker, Martin Quigley, Sam Rinzler,
Robbins, A. Schneider, Sol A. Schwartz,
Ben Shlyen, Skouras, HaiTy J. Takiff,
Vogel and Albert Warner.
Huge 'Ben-Hur' Brochure
NEW YORK—MGM has published a
huge exhibitor's promotion portfolio for
"Ben-Hur." It has 107 pages and is divided
into sections dealing with advertising,
publicity, exploitation, reviews, accessories
and group sales.
JOSEPH E. LEVINE
TOA Survey Indicates
230 Features in 1960
NEW YORK—A final preconvention
suivey by Theatre Owners of America has
disclosed that not more than 230 major
film company releases will be available
this year. There were 224 in 1959. The
figure is based on the start of production
of 109 pictures between Jan. 1, 1959, and
mid-August 1959, plus additional independently-made
pictures and product acquired
abroad.
Since the first of 1960 and as of this
mid-August date, according to TOA, the
major companies have placed only 87 pictures
before their cameras. That is 27 or
20 per cent less than last year. Projected
into 1961 release, this could mean only
184 releases in 1961.
To the 87 now completed or still in
production, the majors have scheduled
starting dates for only nine more pictures,
TOA said. Only three of the companies
Paramount, Universal-International and
Warner Bros.—have more films stai-ted
this year than last, and even here the
gain is only a few.
Gorman Starts Shooting
'Atlas' in Greece
ATHENS—Roger Corman started production
here this week on "Atlas," his
first million-dollar production. The picture,
which is his fiftieth since he started
producing films six years ago, will be the
fifteenth feature for Pilmgroup, the company
he heads. "Atlas" is being produced
with the cooperation of the Greek government,
which will permit location shooting
at such national shrines as the Parthenon
and Acropolis, as well as the use of about
2,000 Greek soldiers.
Deluxe Laboratories
In Major Expansion
NEW YORK—DeLuxe Laboratories has
embarked on a million-dollar expansion
program to equip its facilities with the
latest machinery to handle the increased
use of 70mm Todd-AO product.
Alan E. Freedman, president of DeLuxe,
said the new equipment would be
installed to handle the processing of 20th
Century-Fox Todd-AO attractions such as
"Cleopatra." "The Greatest Story Ever
Told," "The Sound of Music," "State Fair"
and others. He said additions would be
made to the New York and west coast
plants to house the added facilities
required for the increased use of 70mm.
The program also calls for additional
personnel for research and development.
Among the new installations contemplated,
Freedman said, would be all the new
electronic devices needed to compliment
those already in use and in construction
as developed by the DeLuxe research and
development staff. Already developed for
the expansion program are the electronic
high speed color printing machines and a
multi-lateral stripping machine which will
enable additional tracks to be added on the
Todd-AO prints. This will make possible
a new multi-track film, in as many as five
languages, for George Stevens' "The
Greatest Story Ever Told."
A whole new era in film processing has
been opened and a great step forward has
been taken in the development and servicing
of 70mm Todd-AO, Freedman said.
Rock Hudson in New Role;
Interviewed As Producer
NEW YORK—Rock Hudson, Universal
star for the past 11 years, who makes his
debut as an independent producer with
the start of production of "Come September"
in Italy next month, assumed his new
role in a press conference Tuesday (.16)
prior to his departure for Rome.
Hudson's first coproduction with Universal
is being made under the Seven Pictures
Corporation banner which happens
also to be the number of pictures he will
make for Universal release during the
next five years, four being coproduction
deals including "Come September" and
three being under contract to Universal.
Hudson's next for Umversal will be "The
Spiral Road" to be started probably next
April in Malaya.
"Come September." a comedy by the
authors of "Pillow Talk" and "Operation
Petticoat," Stanley Shapiro and Maurice
Richlin, costars Hudson with Gina LoUobrigida.
Sandra Dee and Bobby Darin
and also features Walter Slezak. It is being
produced in Rome because that is the
background of the story and not because
Hudson wants to produce his pictures
abroad, he explained.
Hudson explained that he plans to do
extensive personal promotion activity on
the picture which will include visiting
foreign countries and meeting press and
exhibitors during his time overseas.
Major photography in "Come September"
will be in Portofino and in Rome
with the Cinecitta Studios being used as a
base of operations. It will be shot in Panavision
and color, Hudson said.
12 BOXOFFICE August 22. 1960

The Paramount, at left, in addition to being a leading firstrun
house in San Juan, also houses the headquarters of Commonwealth
Management Corp., top motion picture firm in the Commonwealth
of Puerto Rico. The center photo is of the Puerto
Rico Theatre in San Juan which is now being remodeled by CMC
into what will be the most luxurious theatre in the Caribbean.
At right is the Rairi Theatre in Lajas, typical of small-town,
subrun houses referred to in the trade as "shooting galleries."
PUERTO RICO... An On-the-Spot Report on Its Film Industry
Its $4 Million Gross Makes It the Most Lucrative Latin American Market On Per Capita Basis
By HARVEY CHERTOK
On a per capita basis, Puerto Rico represents
the most lucrative motion picture
market in all of Latin America—an annual
gross of $4 million with a population
of only 2 '4 million. In comparison, Argentina
with a population of over 20 million
represents a total of $8 million gross and
Brazil with a population of 65 million represents
$15 million gross.
There are currently between 152 and 157
motion picture theatres of all sizes and
shapes operating on the Island. This total
includes 20 first-run houses, 12 secondrun
houses and approximately 120 "shooting
galleries." The term "shooting gallery"
Is applied to the poorly constructed subrun
theatres in small cities. The exploitationminded
theatre manager in the States
who is interested in exercising all of his
talents might have a ball in one of these
subi-un houses which play an average of
14 pictures per week. This extraordinary
consumption of product is caused by the
fact that these subruns are located in extremely
small communities. Some of the
better "Hollywood A" and Mexican pictures
are brought back for second and
third runs during the course of a year.
A WEEK
GROSS $3-4,000
The first-run houses in Puerto Rico play
a single-feature policy. The average weekly
gross for a first run "A" picture is
$3,500 to $4,000. The only exception to the
first-run single feature policy is the Ambassador
Theatre in San Juan. This house
plays a double bill consisting of "B" action
pictures and averages a weekly gross
of $2,500. There are currently three diivein
theatres on the Island, two in San Juan
and one in Arecibo.
The most successful type of product in
Puerto Rico is a Mexican "A" feature.
Foreign-language films have never made
a dent in the market unless they were
dubbed in English with Spanish titles.
Puerto Rico is the only territory in the
world to require this combination.
Movies made in Spain generally do not
fare too well in the first runs, but usually
hold their own out on the Island. As mentioned
previously, Mexican product holds
up well, particularly in the first-run situations.
Argentinean product generally
does not make money, except in those
cases where they might feature the top
Spanish stars. One of the great exceptions
was "El Ti-ueno Entre Las Hojas" which
had its premiere engagement during my
visit. In regard to short subjects, the most
popular in this market are the Tom and
Jen-y cartoons.
Puerto Rico is considered a one-print
market. For the average picture released
on the Island, one print is sufficient for
all bookings, though blockbusters require
three. As regards the "shooting galleries,"
there is an enormous amount of bookkeeping
involved, since most of these engagements
consist of $7 rentals.
Some cun-ent examples of U. S. product
in Puerto Rico will illustrate the scope of
this important Latin American market.
"Ben-Hur," which has been breaking house
records wherever it has opened, has been
doing particularly exciting business in the
Metropolitan theatre in San. Juan. The
MGM spectacular grossed $80,000 in the
first seven weeks. In comparison. Paramount's
"The Ten Commandments" took
14 weeks to gross the same amount.
"The Cai-yl Chessman Stoi-y" was recently
run as a main feature in a "moveover"
house. It grossed $5,000 in two weeks
in a theatre which averages a weekly gross
of $1,700 with fresh weekly "A" product.
As mentioned previously, one of the outstanding
exceptions to the rule that Argentinean
product does not make money
in Puerto Rico is "El Ti-ueno Entre Las
Hojas" starring Isabel Sarli. I was interviewing
Jack O'Dell on the opening day
of this picture when the matinee figures
were brought into his offices. The new
Broadway Theatre had to stop selling tickets
at 3:55 p.m. with a gross as of that
time of $401.94. Doors were to be opened
again at 4:25. O'Dell predicted $500 total
Harvey Chertok, supervisor of advertising
and publicity for United Artists Associated,
has written two previous cover articles for
BoxoFFicE, both on low-cost theatre advertising-promotion
projects. His report oil
the film industry in Puerto Rico is based
on on-the-spot observations and interviews
loith Rafael Ramos Cobian, president of
Commonwealth Management Corp.: Victor
Carrady. international financier and partner
with Cobian in CMC; Jack O'Dell. the
company's vice-president and treasurer:
Ira D. Beck. Latin American TV supervisor
for United Artists: Fernando Rodriguez,
UA manager in Puerto Rico: Harold
Winston, manager. Columbia Pictures
of Puerto Rico: and Jorge Oyer, of Pelimex.
leading distributor of Mexican films.
matinee business, $1,000 for the entire day.
All this happened in a theatre which averages
but $200 daily with top Mexican
product. The following day I was to learn
that this feature grossed in excess of
$1,200 in its premiere date.
In distribution and exhibition, there is
one dominant organization—the Commonwealth
Management Corp. This company,
known as CMC, operates 50 of the approximately
150 theatres on the Island. It has
little, if any, competition from other exhibitors.
The next largest chain is located
in Mayaguez and operates four theatres.
CMC controls approximately 60 per cent
of the motion picture exhibition gross in
Puerto Rico. This applies primarily to
U. S. product. The percentage is slightly
less in regard to Mexican films.
A veteran in motion picture exhibition
and distribution, Rafael Ramos Cobian is
president of CMC, and associated with him
as a partner is Victor Carrady, international
financier.
CMC IN A DOMINANT ROLE
CMC controls all of the release theatres
on the island. However, they are generally
easy to deal with in the role of distributor.
They will distribute features for 30 per
cent-35 per cent and if necessary will work
on a smaller margin because of the fact
that they receive two slices of the gross
pie. Booking operations are headed up by
Rafael Ramos Cobian jr.
Admission charges for CMC theatres are
comparatively high. For example, "Ben-
Hur" commands $2 per for the evening
performance. Evening prices at other first
runs is $1.25. These high admission
charges pi-imarily account for the high per
capita gross on the Island. Movie admission
prices in Latin American countries
such as Argentina and Brazil are controlled
by the government whereas in
Puerto Rico they are not.
CMC's confidence in the future of exhibition
in Puerto Rico is evidenced, for example,
by the fact that they are now remodeling
the Puerto Rico Theatre on
Ponce de Leon in San Juan. When finished
it will be the finest movie showcase
in the Caribbean. The architect is John
J. McNamara who designed the remodeling
of the Astor, Loew's State and Capitol
theatres on Broadway. After the renovation,
the name of the theatre will be
changed to Cobian's and will seat 833 in
'Continued on next page>
BOXOFFICE August 22, 1960 13

I
Continued
1
Spanish
English
were
New Broadway m-iMlM
The degree of acceptability of theatre
advertising varies. The conservative
El Mundo requires more discreet illustrative
material than this advertisment
which ran in El Imparcial for the
Argentine film "'El Trueno Entre Las
Hojas."
Puerto Rico
from page 13
comfortable reclining seats which will be
spaced 38 inches from back-to-back.
Other plans on the horizon for the CMC
empire include Cobian's 65th Center. This
will be a 50-acre amusement park including
ice skating and roller skating rinks
and which will be planned around a 15
acre drive-in theatre. The Center will be
located near the El Comandante race
track on 65th Inf. Regiment Road. The
theatre will be completed in two or three
months while the entire amusement park
will be ready in about a year.
An interesting sidelight regarding exploitation
of the Center involves a local
ordinance which prohibits neon advertising
signs. To get around this. Mr. Cobian
has decided to build, near the park's main
entrance, a spectacular giant curtain oi
cascading water played upon by attractive
colored lights. The Center, when finished,
will not only be the largest amusement
center in all of Latin America, but most
certainly will take its place as one of the
world's most famous entertainment parks.
NEWSPAPER ADVERTISING:
Generally speaking, the entire advertising
budget for any movie goes into its
first run. The theory behind this is that
the news of a big opening will travel very
quickly throughout the Island. The thinking
here is not unlike that evinced by the
major distributing companies' policy of
the "big splash" on Broadway.
The average budget for an "A" feature
is $500. Distributors are requested to participate
with CMC (as exhibitors* on a
50-50 basis.
It might be interesting to note here that
the Puerto Rico newspapers, both Spanish
and English, vai-y greatly as regards their
advertising-acceptability policies. The San
Juan i
Star i
for example, seems
prudish in comparison with the El Imparcial
I I. Advertising campaigns,
therefore, for sex or action pictures are
conspicious by their degree of suggestiveness
in each of the newspapers.
SUBRUN EXPLOITATION IS LIMITED
Sine? most, if not all, advertising budgets
are planned for the first runs, neighborhood
or subrun promotion is limited to
that degree. Occasionally heralds are prepared
and distributed. But for the most
part, other than daily listings on the movie
pages, no money is spent for subrun exploitation.
First-run exploitation is practical and
profitable. For first-run blockbuster pictures,
special efforts are usually made to
insure maximum grosses. A solid, typical
example of such an effort would be the
-souvenir booklet prepared for United Artists'
"Solomon and Sheba." This piece is
very similar to the one prepared by United
Artists in conjunction with the domestic
release of the feature. However, there are
significant differences. First of all, it
should be noted that 20,000 of these booklets
(which were distributed free at the
premiere engagement
i
printed at a
cost of $3,000. Who paid for them? Advertisers
!
In the same manner that a fund-raising
organization raises money by printing a
journal in conjunction with a dinnerdance.
Jack O'Dell prints his souvenir
booklets. EveiTone concerned with such a
booklet is happy—the advertiser, because
he gets controlled circulation and a quality
audience for his ads: the theatre patron,
because he gets an exciting and colorful
souvenir of the show.
How does CMC plan its exploitations?
"Most of our efforts originate with ideas
found in pressbooks," O'Dell stated. "A
good example of this would be CMC's current
campaign for United Artists' 'Happy
Anniversai-y." The same tieup that was
made with Exquisite Form bras in the
States was set up for the premiere engagement
in San Juan."
CMC has recently organized its own Exploitation
department headed up by Martin
Wittstein. Bernard Gorelick and Hernon
Caballero work directly under Wittstein
who reports to O'Dell. The department
services all of the theatres in the
CMC chain. In addition to
the preparation
and placement of all advertising, there is
a regular subrun exploitation program of
periodic contests for all of CMC's theatre
managers. The contests, which are based
upon maintenance as well as exploitation,
have as their usual prize a week's salary.
What about TV? Well, it is no longer a
major competitor—though, for a while
back in 1954 TV literally
pulled the rug out
from under the motion
picture business
in Puerto Rico. As a
matter of fact, six
weeks after the govsrnment
gave the
green light to TV in
March, 1954, movie
grosses dipped 30 per
cent. This happened
because there was no
TV program pioneering.
All of the toprated
filmed shows in
Jack O'Dell
the States were dubbed and or titled and
ready to go. In addition, there was a substantial
distribution of TV sets throughout
the Island because sets were marketed
as far back as 1953. Unusually easy credit
terms pennitted a family to put down only
$2 on a set and literally pay off the balance
at pennies a week. It was a long pull
for the exhibition business after TV premiered,
but, today, movie business is better
than ever.
Currently, business in general is excellent.
The first runs, in particular, are perfoi-mmg
better than ever. Though business
is off in the "shooting galleries," the
first runs are more than making up for
the slack. "Substantial profits are to be
made via the remodeling of first run
houses," Victor Carrady noted. "Air-Conditioned,
modern showcases can command
top admissions, and that is the key to our
future success," he continued.
"The general economy of the Island is
constantly being improved by "Operation
Bootstrap." This massive redevelopment
plan has opened up new horizons in business
and has significantly raised the
standard of living in Puerto Rico.
"Great future opportunities exist in this
most unusual market. In addition to the
profits of distribution and exhibition, we
are currently surrounded by some definite
ideas concerning production in Puerto
Rico. O'Dell has already produced two
features here for United Artists release.
No question about it, the future of the
motion picture business in Puerto Rico is
indeed promising," Carrady concluded.
Jerome Safron Appointed
Coordinator for 'Pepe'
NEW YORK—Jerome Safron. Columbia
circuit sales executive, has been made
sales coordinator for George Sidney Intern
a t i o n a 1-Posa Films Intemacional's
"Pepe,"" according to Rube Jackter, Columbia
vice-president and general sales
manager. A special unit has been set up to
handle the Cinemascope and color production.
Safron will work closely with Jackter
and Milt Goodman, assistant general sales
manager. He has been relieved of his circuit
sales duties. Dan Rothenberg, assistant
to the director of domestic sales for
"Porgy and Bess," will assist Safron.
Safron has been associated with Columbia
since 1932, most of the time in Los
Angeles. MinneapolLs and Cleveland. He
returned to the home office in December
1957 as a sales executive. Rothenberg
joined Columbia in 1940 and has been an
assistant sales executive since 1954.
Fox Stockholders Vote
Oct. 17 on Studio Sale
NEW YORK—Twentieth Century-Fox
stockholders will meet October 17 to consider
a proposal under which a total of
$43,000,000 in cash will be paid for the
main studio property by the 91091 Corp.,
a company sponsored by Webb & Knapp.
with which negotiations for the property
have been continuing for some time.
Stockholders of record September 2 will
be entitled to vote. The special meeting
was called by Spyros P. Skouras, 20th-Fox
president, after the board of directors approved
the new agreement.
14 BOXOFFICE August 22, 1960

. . Bernard
^oUtftvMct ^cfuint
By
IVAN SPEAR
Independent Units Step Ahead
On New Production Plans
Independent units functioning on the
local production scene have announced
several new projects due to go before the
cameras within the next weeks.
Perhaps the most notable announcement
came from the new Alpha Distributing
Company, firm organized by Pathe Laboratories
to present an exhibitor-producerfinancer
participation deal of 12 features.
The first film on the initial program will
be "Brigante!," project of Rossano Brazzi
and Steve Barclay under a newly formed
Brazzi-Barclay banner. The former will
star and the latter will produce, with Bernie
Barran functioning as associate producer.
Barclay wrote the original story and
filming is slated to start in January. To
be made in wide screen and color, it will
have a locale in Italy. The story is based
on an exploit during the Garibaldi military
campaign which united Italy in 1860.
James S. Burkett, Pathe Laboratories
sales manager, is coordinating the new
production-distribution company.
Frank Ricketson jr.'s Shergari Co., having
seen its initial production, "For the
Love of Mike," through a distribution deal
with 20th Century-Fox, has now set "The
Lady From Colorado" as its next project.
Ricketson met with 20th-Pox president
Spyros Skouras regarding this film and
other product last week.
Frank Sinatra and Peter Lawford will
unite as stars of "Gunga Din," which they
plan to produce. Sinatra wants Lewis
Milestone, who directed his "Ocean's 11,"
to direct the film, a remake of the 1939
RKO feature.
Glenwood - Neve Productions, Newton
Arnold and Michael DuPont's new company,
has moved to Desilu-Gower studios
to ready "Hands of Terror," their initial
production. Arnold directs and coproduces
with duPont.
Teenage Drama to be Based
On Young People's Views
Sales and exploitation is apparently the
chief aim of Vega Productions, a new production
company set up by producer Stanley
Colbert, writer Joseph Landon and
distribution executive Max Bercutt who
left Warner Bros, last month after an 11-
year post as assistant to executive vicepresident
Ben Kalmenson.
"The Arena" is the first project announced
by the new firm. The story concerns
teenagers who "think" and the trio
is awaiting the selection of five teenagers
being sought by way of local newspaper
ads to help them complete their treatment
of the subject. They will hold conferences
with the youngsters in order to determine
the most realistic approach to the story.
Colbert will produce the feature, with
Landon functioning as a writer and Bercutt
directing the advertising and publicity.
The latter two will both also function
as associate producers on all the firm's
pictures.
The unusual angle of using teenagers
on the film will find those selected work
ing throughout the entire picture and receiving
screen credit. The ad running in
local papers says, "Help Wanted: High
School Students," explaining the situation
and offering payment of $60 a week to
those five selected. They will attend production
conferences. All meetings will be
taped and the screenplay will be written
from the tapes and conferences.
Frank Melford, John Rawlins
Reactivate Film Company
After four years of inactivity, film veterans
Frank Melford and John Rawlins
have reactivated their motion picture production
company and have opened offices
at the Desilu Studios in Culver City. Until
1956, when they dissolved, they had been
active in production for seven years.
Six films are planned for production
by the pair within the next 18 months,
several of them to include top players, directors
and writers. European coproduction
also looms on their horizon.
Present dearth of product is the reason
given by the team for reactivation. "We
believe that there is a greater potential
today in the independent market than ever
before despite the low ebb of production,"
they said.
'A Summer World' is Among
The Week's Story Buys
Four story buys were announced during
the last seven days, headed by the purchase
of "A Summer World," new novel
by Richard Dougherty, by 20th Century-
Fox. Henry Weinstein will produce the
.
film, a story of a young boy's summer romance
. . . Peter Lawford has acquired
Lionel Clay's screenplay "Valiant Is My
Heart," which he plans to produce and
star in for his Ken-Law Productions baner
. . . "Katherine" will be filmed by
Marty Melcher and Doris Day under their
Arwin banner, with Miss Day to star in
the title role. Melcher produces the Earl
Felton i-omance-drama Girard
and Robert Lewis have acquired the
rights to a biography of the late musical
director and composer Victor Young and
plan to film it under their production
deal at Paramount.
'Joseph and His Brethren'
To Get Top Production
The George Sidney production, "Joseph
and His Brethren," will be filmed in conjunction
with Columbia Pictures as one
of the company's most important properties,
according to an announcement by
Samuel J. Briskin, Columbia's vice-president
in charge of west coast activities.
Sidney will helm as well as produce the
Biblical film in Cinemascope and color,
based on the play by Louis N. Parker.
Concurrently, Briskin disclosed that
William Bloom is joining Columbia as a
staff producer. Bloom is returning to the
Gower lot where he served as a producer
from 1945 to 1951, and was last affiliated
at MGM. His first assignment will be announced
shortly.
DISCUSS PROMOTION PLANS—
Max Youngstein (L), United Artists
vice-president, and Bob Hope, star of
Norman Panama and Mel Frank's production,
"The Facts of Life," pause for
a serious talk about UA's plans for the
Christmas release. Hope has expressed
his willingness to cooperate fully in
the exploitation of the comedy in
which Lucille Ball is his costar.
A Miscellany of Items
On Studio Production
Zenith Pictures will go into production
Thursday i25i with "Burma Patrol," its
sixth film since the end of the Screen
Actors Guild strike. A war story, "Patrol"
will be produced by Robert E. Kent and
directed by Edward L. Cahn.
Following "Patrol," Zenith will make
two more pictures this year. The company's
recent product includes "Cage of
Evil," "Five Guns to Tombstone," "Frontier
Scout," "The Walking Target" and
"The Dog Story."
Richard Jaeckel returns to 20th Century-Fox
where he was once under contract
to essay a featured role in "Black
Star," the Elvis Presley starrer, which Don
Siegel is helming for producer David
Weisbart.
Marking the fifth major casting for
"Come September," Walter Slezak has
been set to costar with Rock Hudson, Gina
Lollobrigida, Sandra Dee and Bobby Darin
in the forthcoming Universal-International
release.
Slezak will portray the major-domo of
Hudson's Italian estate in the sophisticated
comedy slated to roll next month on
location in Italy, with Robert Mulligan
directing and Robert Arthur as producer.
A new background screen developed by
Hans Ziederbach, said to add a 3-D effect
and additional depth, will be used by Sam
Katzman to shoot the flying carpet sequence
in "The Wizard of Baghdad" at
20th-Fox.
The film, lensed in Cinemascope, will be
the first to utilize the new process, discovered
by Katzman and director George
Sherman while they were in Europe making
"The Enemy General."
In Paris to wind up production of
"Fanny," Joshua Logan announced that
his next project will be "Act One," the
Moss Hart best-seller, which he will make
for Warner Bros.
Playwright Clifford Odets has been set by
Jerry Wald to write the screenplay on J.
R. Salamanca's book. "Wild in the Country"
for 20th Century-Fox.
BOXOFFICE :: August 22, 1960 15

\
.^(MdcM ^cfront
THE ANNUAL report and account of British
Lion Films Limited was published
last week and revealed that the company
had made a net profit of £126.771 for the
year ended March 31. 1960. compared with
losses in the two previous years of £153,354
and £337.114. In his report to the shareholders.
Douglas Collins, chairman of the
company, stated that the improved trading
position could be attributed partly to the
release during the year of a number of
successful films, the most notable of which
was "I'm All Right, Jack." the Boulting
Brothers production, starring Peter Sellers
and Terry-Thomas. The trading profit was
£228.662. compared with £43,903 the previous
year.
French actress Danielle Darrieux has
been signed by Victor Saville to play the
feminine lead opposite Kenneth More in
Columbia's "The Greengage Summer."
This will be Miss Darrieux's first British
picture but she previously made her Columbia
debut in the Marc Allegret film,
"Lady Chatterley's Lover." "The Greengage
Summer" drama, adapted from the novel
by Rumer Godden, will be directed by Lewis
Gilbert and produced by Victor Saville.
Filming begins in September on location
in the Champagne district of France after
which the unit will return to Shepperton
Studios. The screenplay is by Howard
Koch.
Producer Darryl F. Zanuck, director
Richard Fleischer and Juliette Greco,
Stephen Boyd and David Wayne, costars
of Zanuck's "'The Big Gamble." arrived in
London last week from Abidjan in the
Cote DTvoire for three weeks of filming
at Twickenham Studios on the Cinema-
Scope color production. "The Big Gamble"
is from Irwin Shaw's original screen story.
Filming will wind up here after 11 weeks
of production in Paris, Dublin, the south of
France and Africa. Also prominent in the
cast are Dame Sybil Thorndike, Gregory
Ratoff, Harold Goldblatt, J. G. Devlin and
players from Dublin's Abbey Theatre and
from Paris stage and film studios. It is
being photographed in the new Eastman
52-50 superspeed color by 'William Mellor,
winner of last year's cinematography Oscar
for "Diary of Anne Frank."
Princess Margaret is to attend the Variety
Club of Great Britain's European
premiere of "The Alamo," at the Astoria,
Charing Cross Road, London, on October
27. She will be accompanied by her husband,
Antony Armstrong-Jones, at the
performance which is to aid the Invalid
Childri'n's Aid Ass'n of which the Princess
is president. It is likely that John 'Wayne,
who star.s in the $12 million dollar picture,
will fly from America for the performance
which, additionally, is to be attended by
top personalities of screen, stage and television.
Of the fifth Cork International Film
Festival, September 21-28, say the organizers.
"Never before have so many entries
been r.p/-elved at such an early date,
nor have .sg. many assiirances of support
16
By ANTHONY GRUNER
been received from film-producing countries."
August 14 was the closing date for
entries, but sometime prior to that date
the following countries had already sent
in their completed forms for the competition
section li.e. shorts, documentaries and
cartoons — Denmark, India. Ireland,
I
Japan, Malaya. New Zealand. Poland,
U.S.A.. Canada, Czechoslovakia. France,
Germany, Great Britain, Italy and Sweden.
Boxoffice business seems to be booming
everywhere. Principally because of a fine
crop of good movies, but also because of
new showmanship concepts which have
suddenly arisen in the industry during recent
weeks. It is difficult to know who is
really responsible for the revival of ballyhoo
promotionship. Possibly it was Joe
Levine who started the trend over here.
His deci.sion to spend £60,000 on advertising
and publicity for "Hercules Unchained"
has paid off in a big way and
the picture is doing fabulous business
throughout the country. Commenting on
the situation last week the Kirie-Weekly.
the British film tradepaper, wrote: "Gusts
of fresh air are blowing through the publicity
and advertising offices of 'Wardour
Street. Tliey are generated by the new
thi:iking on sales promotion which, by way
of a welcome contrast, rejects the notion
that it is a realistic economy to fire exploiteers
when the sales graph takes a
plunge.
"It is a long time, indeed, since so much
emphasis has been placed on showmanship—with
a capital S—in all its facets.
For example, the costly ambitious campaigns
mounted on television by the Rank
Organization and Associated British Cinemas,
the unprecedented £60,000 budget allocated
by Joe Levine, through Warner-
Pathe, to launch 'Hercules Unchained,'
the shrewdly audacious teaser promotion
scheme initiated by Hitchcock and carried
through by Paramount with staggering
success for 'Psycho.' It all adds up to boxoffice—with
a capital B—judging by the
returns now being registered."
Associated British Cinemas announced
plans last week for two tenpin bowling
centers at Wylde Green, Birmingham and
Tuebrook, Liverpool. W. Cartlidge, assistant
managing director of ABC. stated the
cost of the ventures would be in excess of
£20.000. Both the Wylde Green and Tuebrook
centers will be erected on two floors.
Wylde Green will have 26 lanes, will be
the biggest in the counti-y, and will be
located on the site of the Pavilion Cinema
which will close for business as a cinema
next month. The conversion is expected to
take five months, and the center will open
at the end of the year. The center at Tuebrook
will have 24 lanes and will be an
entirely new structure over the car park
adjacent to ABC's Carlton Cinema. It is
scheduled to be opened early next year.
Concurrently with Wylde Green and Tuebrook.
ABC is engaged on another tenpin
bowling venue at Dagenham. Essex, which
is scheduled to be opened in October.
Test of S. C. Blue Laws
To U. S. Supreme Court
COLUMBIA. S. C—The South Carolina
ban on Sunday movies in most localities
will soon be a matter for consideration by
the U. S. Supreme Court.
The state Supreme Court has received
foiTnal notice that its ruling in favor of the
ban will be challenged in the nation's
highest tribunal.
Papers have been served here on Attorney
General Daniel R. McLeod by Chester
D. Ward jr. of Spartanburg, who represents
a group of theatre operators in the Piedmont
section of the state.
Ironically, since the ban was upheld, the
City of Greenville, one of the areas in
question, has become eligible for Sunday
showings and they are now being presented
there. The state's ancient blue laws banned
the showing, but a 1942 law passed by the
state's general assembly amended the laws
to provide for showings in cities having
62.000 population or above. It was intended
at the time to cover Columbia and Charleston
only. The last census showed Greenville
had a 65.000 population and Sunday
shows became legally possible.
Meanwhile, operators in the area are
still without legal redress and will appeal
to have Sunday shows.
Ward said he would request that the
U. S. court hear his case when it hears
"blue law" cases from Pennsylvania, Maryland
and Massachusetts this fall.
In the appeal. Ward raised these
questions:
1. Is the Sunday showing of motion
pictui-es a valid exercise of the police
power or is it in violation of and in conflict
with provisions of the first and fourteenth
amendments to the U. S. Constitution
guaranteeing religious freedom?
2. Does the law prohibiting the showing
of motion pictures on Sunday which may
be shown on any other day of the week
coix-stitute a violation of the amendment
guaranteeing freedom of speech and press?
3. Does the law violate the due process
and equal protection clause of the Constitution's
amendments when other amusements,
recreations and media of communications
are permitted?
The state Supreme Court recently upheld
a ruling by a Circuit Judge which
held that the "blue laws" of South Carolina
were valid in banning the Sunday
film shows.
Technicolor Shows Gain;
Theatre Revenues Up
HOLLYWOOD—Increased motion picture
revenues and a vigorous program of
cost reduction were chiefly responsible for
a $627,783 profit before taxes for Technicolor
Coi-p. in tlie 28 weeks ended July 9
compared to a $153,225 loss in the same
period the preceding year.
John R. Clark jr., president, reported
that consolidated net sales amounted to
$15,017,332 whereas a year ago they were
$14,125,578. The net income after taxes
was $288,243 or 14 cents per share on the
2,036,235 shares of stock outstanding.
This compares with a net loss of $74,569
after applicable tax credit, or 4 cents per
share loss for the same period a year ago,
on the 2,031,570 shares then outstanding.
BOXOFFICE August 22, 1960

CALENDARseEVENTS
AUGUST

BOXOFFICE
BAROMETER
This chart records the performance of current attractions In the opening week of their first runs in
the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs
ore reported, ratings are added ond averages revised. Computation is in terms of percentage in
relation to normal grosses as determined by the theatre managers. With 100 per cent os "normal,"
the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)
t
110 175 200 300 250 135
Bells Are Ringing (MGM» 125 225 140 225 145 100 120 175 125 290 150 125 110 160 206 150
125 200
175 -

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and Levy Hail Penn.
Censorship Law Decision
YORK—The niling that Pennsylvania's
censorship laws were invalid has
hailed by Albert M. Pickus, president
of Theatre Owners of America, and Herman
M. Levy, general counsel.
Pickus said the action of the Pennsylvania
courts was another major step toward
the eventual complete elimination of
motion pictui-e censorship. He said he realized
while the decision may still be appealed
by the state Attorney General, the
lower court action was, nevertheless, an
example of what can be accomplished by a
united industry effort to "rid itself of a
noxious problem."
From Europe, where he currently is on
business, Levy termed the decision "most
gratifying." He cited it as an example of
an industi-y can and should do to
fight off unjustifiable attacks, adding that
"law was born in haste and in anger
and was motivated by a desire to control
the industi-y."
should have been, as it was, found
Levy said. "It is now
hoped that the United States Supreme
will soon gi-ant the industry, when
it rules this fall on the Chicago Times
Film case, the same complete freedom
from prior censorship that is enjoyed by
by television, by books and by publications,
so that legislators evei-ywhere
may know finally that attempts to stifle
our industry through prior censorship are
to be abandoned."
Sees New York Rivaling
Hollywood for Filming
American films were
shown in the Montreal International Film
Festival held in Loew's Theatre August 12
to 18; namely, "Highway" by Hilary Harris."
"Pull My Daisy" by Robert Frand and
Alfred Leslie; "A Scary Time" by Shirley
and Robert Hughes, made for
"Moonbird" by John Hubley;
York City" by Francis Thompson,
and the color feature, "Jazz on a Summer's
Day," by Bert Stern.
"These six films are representative of a
new kind of filmmaking whose vitality is
destined to have a profound influence on
production," festival chairman
Pierre Juneau said. "Yet none of them was
in Hollywood, the traditional center
of film production in the United States.
""With the coming of television and the
rise of the independent producer. New
York has become Hollywood's new rival.
An increasing number of feature and short
films are being made on the east coast,
among which are to be found many of the
that have won for the United
States international prizes at film festivals
around the world.
was in New York that such famous
as 'Boomerang,' 'On the Waterfront'
and 'Twelve Angry Men' were
made, and filmmakers such as Elia Kazan
have made it their spiritual home."
Two More Norelco Sales
NEW YORK—Norelco 70/35mm projectors,
arc lamps and six-channel stereophonic
sound equipment have been sold
by the Todd-AO Corp. to the RKO Pantages
Theatre in Hollywood and the RKO
Grand Theatre in Cincinnati, it was reported
during the week.
Gannaway. Schwalberg
Form Producing Firm
A. 0. Gannaway A. W. Schwalberg
America Corp. Organizes
Laboratory Subsidiaries
NEW YORK—America Corp., formerly
Chesapeake Industries, has set up two new
subsidiary companies, Pathe Sound Services
of New York, a wholly owned unit of
Pathe Laboratories, another American
subsidiary, and Pathe-DeLuxe of Canada,
a jointly-owned company established in
Montreal by Pathe with DeLuxe Laboratories,
a subsidiaiy of 20th Centm-y-Pox.
Pathe-DeLuxe of Canada, which is 50
per cent-owned by Pathe, purchased all
assets of Shelly Films, Ltd., of Montreal,
a Canadian processor of motion picture
and television film.
America Corp., a diversified holding
company, has also acquired Pricemetal
Corp. of Belmont, Calif. Other subsidiaries
are the Virginia Metal Products of Orange,
Va., and Portsmouth Gas Co. of Portsmouth,
Ohio. Its president is Gordon K.
Greenfield.
Paul Cunningham Rites;
Ascap Publicity Head
NEW YORK—Funeral services for Paul
Cunningham, 70, director of public affairs
of the American Society of Composers,
Authors and Publishers, were held with a
solemn High Mass at St. Patrick's Cathedral
Wednesday (17). Cunningham, a member
of Ascap since 1921, died at his home
60 Sutton Place South, August 14.
Cunningham was lyricist of hundi'eds of
songs, including "Please Take a Letter,
Miss Brown," "I Am an American" and
"From the "Vine Came the Grapes." He
served as president of Ascap from 1956-
1959. He is survived by his widow, Florence,
with whom he had played in vaudeville
as Cunningham and Bennett.
Dramatic Arts Academy
Sponsors 'Spartacus'
NEW YORK—The American Academy
of Dramatic Arts will sponsor the world
premiere of "Spartacus" October 6 at the
DeMille Theatre here, it was amaounced
by Prances Fuller, managing director of
the Academy, and David Lipton, vicepresident
of Universal-International. It
will be a benefit performance for the institution,
of which Ku'k Douglas, a star
in the film, and Nina Foch. who has a
featured role, are graduates, Lillian Gish
is honorary chainnan of the committee.
NEW YORK—Albert C.
Gannaway, independent
producer who made several
features for American-International Pictures
in 1958-59, has become associated
with A. W. Schwalberg, president of Citation
Films; former Mayor William O'-
Dwyer, who has spent the last few years in
Mexico, and Howard Wormser, formerly
publicity man who is president of Howard
Productions, in the formation of International
Productions to produce pictures.
The first picture, "Chivato," was produced
by Gannaway in Mexico with Lon
Chaney starred in a cast of newcomers
from the stage -TV field, plus several
young Mexican players. The second picture,
"Rush Kipling," from the play
"Single Man at a Party," produced as an
off-Broadway play by WoiTnser in 1959,
will be shot on location in New York, utilizing
the lobby and ballrooms of the Hotel
New Yorker, starting late in September.
Also associated with International Productions
are: Elias Kotsikos, president of
Spartan Productions, a young Greek producer;
James A. Morgan, president of
Trans-World Films; Amrich Sandu, president
of Avon Films, Ltd., of London, and
Gadette-De Atley, a California outfit,
which will produce other films, "The
Tease" and "Survival," to be made in
London; "The Televised Man," to be made
in Japan; "The Year of the Cricket" and
"Fan Chan," to be filmed in Hong Kong;
"Run Till You Die" and "The Great Race,"
to be shot in Mexico; "Freedom Or
Death," to be made in Greece, and "Tales
of Marco Polo," scheduled for the Philippines.
General Precision Net
Is Upped by 19.5 Per Cent
NEW YORK—Net income of General
Precision Equipment Corp. for the six
months ended June 30 rose to $2,467,136
or 19.5 per cent above the like 1959 figure,
and amounted to $1.57 a common
share. Sales increased 18 per cent to
$120,722,804. Second-half earnings are expected
to exceed those for the first half.
The board voted the following quarterly
dividends, payable September 15: Twentyfive
cents a share on common stock;
$1,183,4 a share on the $4.75 cumulative
preferred stock payable December 15; 40
cents a share on the $1.60 cumulative
convertible preference stock; 75 cents a
share on the $3 cumulative convertible
preference stock, and 74 > 2 cents a share on
the $2.98 cumulative convertible preference
stock.
Nixon Asks Industry Aid
WASHINGTON — Vice-President Richard
Nixon has enlisted the aid of figures
in the entertainment world in his campaign
for the presidency by launching a
Celebrities-for-Nixon Committee. It is
headed by Helen Hayes and Mervyn Le-
Roy as cochairmen. George Murphy is
honorai-y chairman and Jules Alberti is
executive director. Barney Balaban is a
charter member.
BOXOFFICE August 22, 1960 E-1

—
"
—
'
—
'Song Without End,' 'Oceans IV Roihman Elevales 5
Open to Smash Business on B'way
NEW YORK—Two new pictures.
"Song
Without End," which brought long waiting
lines back to the Radio City Music Hall,
and "Ocean's 11." which also had waiting
lines outside the Capitol, had smash opening
weeks, the Warner film setting a new
opening day record and the Columbia picture
doing near-record business—and this
in a non-holiday week.
Still going strong, even better than the
preceding weeks were: "Psycho," in its
ninth week at both the DeMille on Broadway
and the east side Baronet: "The
Apartment." very strong in its ninth week
at both the Astor on Broadway and the
east side Plaza, and "From the Terrace."
fine at both the Paramount in Times
Square and the east side Murray Hill.
"Portrait in Black" was good in its third
week at the RKO Palace and the east side
Trans-Lux 85th Street and "Sons and
Lovers" was strong in its second week at
the Victoria and the east side Beekman,
this making a total of five pictui-es playing
ten first-run theatres.
Best among the other holdovers were:
"Strangers When We Meet," in its sixth
week at the Criterion, and another Columbia
release. "13 Ghosts." in its second week
at the Forum Theatre, and. of course, the
two-a-day pictui-es. "Ben-Hur," in its 39th
week at Loew's State, and "Can-Can," in
its 21st week at the Rivoli. both houses
giving daily matinees during the summer.
Several of the art houses were also bigger
than preceding weeks, including "I'm
All Right, Jack," which benefited from the
Music Hall crowds in its 16th week at the
tiny Guild Theatre: "Man in a Cocked
Hat," in its ninth week at the Little
Carnegie, and "School for Scoundrels," in
its fifth week at the Sutton, all of these
being British comedies.
A new specialty theatre, the Embassy
46h Street, opened with "College Confidential"
Saturday i20i while "Time
Machine" and "The Jungle Cat "
opened
Wednesday (17i at the Warner and the
Normandie. respectively.
(Averoge Is 100)
Astor—The Apartment (UA), 9th wk
Boronet— Psycho Pora), 9th wk
.165
.185
.175
.200
Beekman— Sor« ond Lovers (20th-Fox) 2nd wk
Copltol—Ocean's 1 1 (WB)
Criterion— Strongers When We Meet (Col)
6th wk
DeMillc— Psycho iPora). 9th wk. . !
Embossy 46fti St —College Confidentia (U-l),
opened Aug. 20
Fine Arts—Hiroshimo, Mon Amour (Zenith),
13th .155
Forum— 13 Ghosts (Col),
'
2nd wk
'l75
Fifth Avenue—The Rest Is Silence (F-A-W),
2nd wk 105
55th Street The Three-Penny Opera (Brondon)
, 7th wk .' . 1 20
Guild—I'm All Right, Jock (Col). 16th wk.. . . 145
Little Cornegic— Man in a Cocked Hot (Show
Corp), 9th wk 140
Loews State Ben-Hur (MGM), 39th wk. of
two-Q-doy 200
Murroy Hill—From th» Terrace (2bth-Fox)i
5th wk 145
Normorxjle ^Tli« Idiot (20tti-Fox), 4th wk 110
Polocc— Portrait in Block (U-l), 3rd wk 165
Poromount—From the Tcrroce (20th-Fox).
5th wk 165
Pons—The Trials of Oseor Wilde (Worwlck),
7th wk 130
Ploio The Apartment (UA), 9th wk 160
Rodio City Music Holl—Song Without End (Col),
plus stoge show 210
RIvoli—Con-Con (20th-Fox), 21st wk. of two-odoy
185
68th Street—Oscar Wilde (Four City Ent), 8th wk. 125
Su'ton— School tor Scoundrels Confl), 5th wk .. .150
Trons-Lux 52nd St —The Savage Eye (T-L),
10th wk 120
Tro-s-Lux 85th St — Portrait in Black (U-l),
2nd wk 140
Victono— Sons and Lovers (20th-Fox), 2nd wk...l7S
Warnsr—The Lost World (20th-Fox), 5th wk 125
World— Nature's Porodise (sex film), 3rd wk. .165
Most Baltimore Theatres
Offer Holdover Programs
BALTIMORE—Only two theatres here
offered new attractions, the remainder
presenting holdovers and revivals. "Prom
the Terrace" and "Psycho" both were
strong in second and fourth weeks,
respectively.
Aurora—Psycho (Para), 4th wk 200
Century— 1 3 Ghosts (Col) 140
Chorles—The 39 Steps (20th-Fox) 150
-The Captain's Paradise (Lopert),
. 90
.100
.110
.100
.200
.175
Five West— Rosemary (F-A-W), 4th wk
Hippodrome— Bells Are Ringing (MGM), 2nd
Little— I'm All Right, Jock (Col), 6th wk...
Moyfoir—Con-Con i20th-Fox), 12th wk
New—From the Terrace 120th-Fox), 2nd wk.
Playhouse—Conspiracy of Hearts (Poro). 3rd
Stanton— Elmer Gantry (UA), 3rd wk
Town—Ben-Hur (MGM), 21st wk
'Psycho' Retains Power
In 2nd Buffalo Week
BUFFALO—"Psycho" continued to top
the town in its run at the Paramount, now
in its third w-eek. It turned in a big 200
in its second w'eek. "From the Terrace"
also is doing w-ell at the Center where a
115 was reported for its third stanza.
"Elmer Gantry" was okay in the Buffalo
where it had a first week of 160.
Buffalo— Elmer Gantry (UA) 1 60
Center—From the Terrocc (20th-Fox), 3rd wk...ll5
Century—Murder, Inc. (20th-Fox) 90
Cinema— Jazz on o Summer's Day (Union),
2nd wk 90
Lafayette— Pollyonne (BV), 3rd wk 95
Poromount— Psycho (Poro), 2nd wk 200
Teck—Bcn-Hur (MGM), 22nd wk 150
New Jersey House Reopens
RAMSEY. N. J—The long-closed Ramsey
Theatre has been rescued from its state
of deterioration, completely redecorated
and reopened. The attractive house now has
restored seats and screen, new carpeting
and booth equipment.
'Gantry' in 150 Keys
NEW YORK— 'Elmer Gantry." starring
Burt Lancaster and Jean Simmons, will
open in 150 key situations across the country
during the latter part of August. The
United Artists release has already played
19 cities, including New- York, where it
completed a five-week run August 9.
For Columbia Ini'l
NEW YORK—Mo Rotliman.
executive
vice-president of Columbia Pictures International,
has elevated five Columbia Infl
executives in a move to strengthen the
worldw-ide sales effort.
Marion Jordan, formerly Continental
manager for Universal-International, will
arrive in New York August 22 to take over
his new post as Columbia's Continental
head in which he will have full responsibility
for Europe and the Near East.
Stanley Schneider, who has been with
Columbia since 1946 in various capacities,
most recently as assistant treasiu-er, has
been named by Rothman as his executive
assistant.
Joseph E. McConville. presently in New
York, will move to Columbia's office in
Mexico City, where he will be in a better
position to work in coordination with the
Mexican production program. He will also
assume the duties of Ed Kerner, w^ho has
resigned as of September 1 to join United
Artists of Argentina.
Ed Levine has been moved up to take
charge of the worldwide sales department.
Robert Meyers, who has been with Columbia
for only two years and had been moved
up through the ranks, has been named
by Rothman to head the new department
set up to handle the special contracts for
Columbia's productions of William Goetz'
"Song Without End," Carl Foreman's
"Guns of Navarone" and George Sidney
International-Posa Films Internacionals
"Pepe.
From Colimibia's trainee program, Fred
Greenberg, a recent graduate of Harvard,
is now being indoctrinated in the international
department and has been sent to
Puerto Rico as a student trainee in preparation
for a later executive job, Rothman
said.
Martin Goldblatt to Head
Fox Magazine Publicity
NEW YORK — Martin Goldblatt has
been placed in charge of national magazine
publicity for 20th Century-Fox by
Edward E. Sullivan, publicity director.
Goldblatt has resigned his post with Columbia
to take the assigmnent and will
start work September 6 under Nat Weiss,
publicity manager. Goldblatt has been a
member of the Columbia publicity department
for 14 years.
Levine Signs Podesta
NEW YORK—Ro.

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ORGE J. WALDMAN
630 Ninth Avenue
EW YORK 36, N. Y.
AMERICAN INTERNATIONAL
PICTURES OF PHILADELPHIA
CHARLES BEILAN - Branch Manager
3 Penn Center Plaza, Room 722
LOcust 8-6684
PHILADELPHIA 2, PENNSYLVANIA
AMERICAN INTERNATIONAL
PICTURES EXCHANGE OF
WASHINGTON, D. C, INC.
JEROME SANDY
713-3rd Street, N.W.
WASHINGTON 1, D. C.
SCREEN GUILD
PRODUCTIONS
MILTON BRAUMAN
415 Van Braam Street
PITTSBURGH 19, PENNSYLVANIA
GEORGE WALDMAN
FILMS
GEORGE J. WALDMAN
505 Pearl Street
BUFFALO, N. Y.

BROADV^Ay
J^OGER H. LEWIS. United Artists vicepresident
in charge of advertising,
publicity and exploitation, and Al Fisher,
assistant exploitation manager, left for
San Antonio Wednesday il7i to confer
with Chamber of Commerce officials on
the world premiere of John Wayne's "The
Alamo" October 24. • • * Meyer M. Hutner.
vice-president and director of advertising-publicity
for William Goetz' "Song
Without End." and Richard Kahn. went
to Washington Wednesday il7> to set the
premiere activities for the late September
opening at the Trans-Lux Theatre. * * *
Richard Guardian. Latin-American supervisor
for American-International Pictui-es.
went to Peru. Brazil and Argentina for
openings of "House of Usher" and "Circus
of Horrors" while Milt Overman. AIP
southwest publicity manager, went to Dallas.
El Paso and Oklahoma City for promotion
for "House of Usher."
Joseph G. Aurrichio. who was with RKO
Radio for 25 years as supervisor of the
still department in New York, has resigned
as vice-president of sales for JJK Copy-
Art Laboratory, to become president of
Crest Studios, which has been a fashion
studio specializing in advertising promotion
but will now start a new division to
handle still photo reproduction specializing
in motion picture work. ' • Budd * Rogers,
executive vice-president of Embassy Pictures,
flew to Los Angeles Saturday i20i
for a week of conference with MGM studio
executives on "Where the Hot Wind
Blows.
B. G. Kranze, vice-president
of Cinerama, went to Hollywood Tuesday
1161. • • *
Harry Mandell. production
executive on Allied Artists' "Hell to Eternity."
is in New York for conferences w'ith
Morey R. Goldstein and he will attend the
ojsening in Philadelphia Wednesday (24).
Elizabeth Taylor left for Rome Tuesday
'16> to begin work on "Cleopatra," which
will be filmed in 70mm Todd-AO for 20th
Century-Fox release. ' * ' Glna Lollobrigida
flew to Rome after completing her
role in MGM's "Go Naked in the World."
• * * Bradford Dillman returned from London
after completing "Circle of Deception"
and left for the coast to film Richard
Zanucks "Sanctuary." both for 20th Century-Fox.
• • ' Lucille Ball. Bob Hope's
costar in "The Facts of Life" for UA release,
arrived from Hollyw'ood Monday
1 15 1 to rehearse for her Broadway musical.
"Wildcat."
Sanford Gillman, son of Irving L. Gillman
of Columbia's advertising, publicity
department, was married to Arlene Lorrain
FILMACK
SPECIAL TRAILERS
LEAD THE FIELD!
Way Out In Front For Quality,
Fait S«rvl after making a
TV film there. • * • Efrem Zimbalist jr.,
who completed "A Fever in the Blood" for
Warner Bros., is in New York before returning
to the coast to resume filming the
"77 Sunset Strip" TV series. • * • Marion
Ross came in from Hollyw-ood Wednesday
.
Joseph B. Rosen. Universal regional sales
manager, and Leonard Rubin, vice-president
and sales manager of Gilliams and
Rubin, are chairmen of this year's drive,
which seeks the sale of 750 certificates.
The drive will conclude October 27 with a
luncheon at the Hotel Astor.
Venice Picks 'Ben-Hur'
NEW YORK—"Ben-Hur "
will open the
Venice Film Festival Wednesday i24i in
the out-of-competition category.
UA Roadshow Campaigns
Headed by Herb Pickman
NEW YORK—Herb Pickman has been
named coordinator of roadshow campaigns
and special projects for United Artists rv
Roger H. Lewis, vicepresident
in charge of
advertising, publici;y
exploitation.
and
Pickman, who resigned
as director of
public events for
Warners to join UA.
will work under supervision
of Fred Goldberg,
national director
of advertising,
publicity and exploitation.
In his new job.
Herb Pickman
Pickman will operate in close association
w'ith Mori Krushen, UA's exploitation manager,
and members of Krushen's staff in
creating local roadshow and special projects.
Pickman has been in film publicity
work since 1936 and before joining UA
had been with Warners since 1941.
30.000 Attend Mall House
During Opening Month
PARAMUS. N. J.—Representatives of the
major foreign distributors and the tradepress
got their first look at B. S. Moss' Bergen
Mall Theatre in the huge Bergen Mall
Shopping Center in a junket Wednesday
• 17 1, after four weeks of successful operation
during which 30.000 patrons visited
the 550-seat house. Columbia's "'The Mouse
That Roared" has been playing since the
opening July 14.
The theatre featm-es the world's first
all-transistor sound system, which measures
8x4x2 '2 inches, replacing equivalent
equipment which would have used 30 to 40
times as much space. Moviegoers have
access to the Bergen Mall's parking area,
which accommodates 8,600 cars.
Charles Moss, president of the circuit,
was host to the group, which was also addressed
by James O'Grady, general manager
of the shopping center, who forecast
that shopping centers of the futui-e would
definitely include provisions for theatres.
Others who attended included: Larry
Morris. Jerry Sager and Hal Royster of the
B. S. Moss Circuit: Leon Brandt. Jack
Ellis. George Roth. Ii'a Michaels. Lester
Schoenfeld and Phil Levine, representing
foreign film distributors, and tradepress
representatives.
'Gulliver' at Cork Fete
LONDON—Charles H. Schnecrs "The 3
Worlds of Gulliver," Columbia picture In
SuperDynamation and color, will be presented
at the Cork International Festival
to be held September 21-28, according to
Dermot Breen, organizer of the Festival.
The Schneer picture w-as previously shown
at the Locarno Film Festival, where it was
awarded a diploma of honor.
Spero Joins Atlantis
NEW YORK—Harold L. Spero. formerly
with Pi-esident Films, has been appointed
general sales manager of Atlantis Films.
He will set the company's sales policy and
direct the distribution of "Prisoners of the
Congo" and "The Amazing Mr. Callaghan."
E-4 BOXOFFICE August 22. 1960

. . Rudy
. . Elmer
"
. . Using
. .
BUFFALO
Tt was Variety Club day at the Port Erie
racetrack on the 15th. Barkers and
their wives, sweethearts and friends joui--
neyed across the border for a day at the
track. The feature race was the Variety
Tent 7 Purse. After the races there were
cocktails and a roast beef dinner in the
Tent 7 clubrooms at 190 Delaware. The
barkers were guests at the track of the
directors of the Fort Erie Jockey Club and
tickets distributed to the Variety Club admitted
the bearers to the clubhouse for the
day. Chief Barker Al Aiiscombe and wife
led the Tent 7 group to the Canadian track.
"Psycho" has been attracting outstanding
business to the Paramount boxoffice,
currently in its third week. No one is admitted
after the picture starts and long
lines have been the rule in front of the
house, awaiting the start of the complete
show. No one has complained of this
standing in line and the whole town is
talking about the rule. Manager Ed Miller
thinks this may encourage more moviegoing
people to arrive for the start of
features instead of arriving in the middle
. . . When James J. Hayes, manager of the
Cinema Theatre, put on "Jazz on a Summer
Day" and "The Newport Jazz Festival
1959," he gave it the works, exploitationally.
He had special ads; saturation radio
spots on WEBR's Jazz Central program
over which Joe Ricco presides nightly, and
he distributed an attractive brochure at
Coffee Encores, a popular spot with jazz
devotees, and also at the Jazz Center on
Washington street as well as in the theatre.
Joseph F. Okla, manager, reports Capitol
records has moved from downtown Main
street to 385 Nagel Drive in Cheektowaga
. . . Floyd Fitzsimmons, Warner Bros.,
conferred with Manager Ben Dargush on
"Ocean's 11" promotion, which will follow
"Prom the Terrace" into the Center
Theatre . . . Ralph Buring, 20th-Fox publicist,
was assisting Manager Charlie Funk
on the "Murder, Inc." at the Century, also
Lou Levitch on "Can-Can" at the Granada.
The attraction started Friday (19) on a
nom-eserved seat second run . . . The father
of Mary Sirianni, assistant to Jerry
Yogerst. booker at United Artists, died.
Helen Ruback, head inspector at Clark
Films, was back on the job following a
vacation in New York City ... A new film
about politics, which the Ford Motor Co.
has prepared for general public use, was
previewed for Buffalo civic and political
leaders. The film, entitled "Where Were
You?" was shown at a luncheon in the
Buffalo Athletic club. The 28-minute film
portrays how a candidate no one really
wanted is permitted to win an election by
an apathetic public. Emphasis throughout
is on the importance of an enlightened
and participating electorate in political
nrivB-jri
woorams
2310 CASS AVE. • DETROIT 1 MICH.
WRITE FOR SAMPLE5-Wo.l-3l?8
parties. The film is available free for
showings by TV stations and civic, fraternal,
church, school and other organizations.
Jack Carson, appearing on the stage of
the Garden City Theatre in Vinoland
across the border in "Make a Million,"
came here one day and got a lot of newspaper
and TV-radio publicity. In one
interview, Jack said he is looking forward
to directing. "Acting is my life, but
eventually I will turn to directing," he
said. "I've directed some television shows
but I don't feel I'm ready to take on a
major film assignment" . a new
amendment to the Lord's Day Act in
Ontario, Music Fair, affiliated with Melody
Fair, the theatre in the round at Wurlitzer
Park in Tonawanda, has leased out its
productions to a charitable organization
for Sunday presentations over in Toronto.
Manager George H. Mackenna of Basil's
Lafayette got a lot of publicity for "Pollyanna,"
when he invited some 500 Courier-
Express news carriers to be his guests at
an afternoon showing as one of the events
arranged by the morning newspaper as a
fun-filled day for the boys that included
the movie, dinner in the Statler Hilton and
a baseball game . Bach, former
salesman for Waldman Films, Buffalo and
Albany, stopped off at the local branch at
505 Pearl St. to bid his final adieus to a
few friends and associates. Rudy has retired
and is going to California. At the
cocktail party in the Waldman office, he
was presented several gifts and everyone
wished him bon voyage.
The use of safety films in driver education
classes has increased sharply in
recent months, William A. Buyers, executive
secretary of the Erie County Safety
Board, reported . F. Lux, former
well known distributor and exhibitor and
also former president of the City Council,
is general coordinator on the rededication
of the city stadium as War Memorial
Stadium Aug. 24.
20th-Fox Branch Heads
Attend Coast Meetings
NEW YORK — Twentieth Century-Fox
made arrangements for Ray Schmertz.
Cleveland branch manager, and Tom Mc-
Cleaster, Dallas branch head, to fly to
Hollywood for the weekend sessions which
began Saturday (20).
Hal Marshall, the company's regional
advertising-publicity manager in the
Philadelphia-Washington, D. C, district,
also attended as the first ad-pub head to
be invited to contribute his views at these
executive planning meets. Spyros P.
Skouras, 20th-Fox president, presided.
Homeoffice officials who joined Skouras
and Robert Goldstein, production head, for
conferences on policy, sales and merchandising
of films in production included
Mm'ray Silverstone, president of the international
organization; Donald Henderson,
treasurer; Charles Einfeld, vice-president,
and Glenn Norris, general sales manager.
Premiere plans will be set for "Prom the
Terrace," "Sons and Lovers," "The Lost
World" and, internationally, "Let's Make
Love." The executives will also attend
showings of end-of-the-year releases, including
"High Time," "North to Alaska"
and "Circle of Deception.
SykAQUSF
The lines have been forming regularly for
"Psycho" at RKO Keith's and Manager
Sol Sorkin believes that the gross will
break every record of the theatre. Newspaper
pictures explained the policy of no
one left in after the picture begins and Sorkin
stated that the public is appreciating
this "see it from the beginning" policy for
the suspense film.
Jan Sterling of movies and television will
star in "Roman Candle," final attraction
at the Fayetteville Summer Playhouse. Bill
Lundigan, former Syracusan, attracted
school classmates and radio associates to
his starring show, "The Tender Trap" .
Sam Oilman, manager of Loew's, announced
that on August 29 he will feature
a special sneak preview of "Inherit the
Wind."
Sneak Previews Planned
For 'Inherit the Wind'
NEW YORK—United Artists and the
Stanley Kramer Organization are cooperating
in planning simultaneous sneak previews
for "Inherit the Wind" August 29 in
21 cities, according to Roger H. Lewis, UA
vice-president in charge of advertising,
publicity and exploitation. It will be released
in the U. S. in the fall.
The cities are Nashville, Buffalo, Niagara
Falls, Rochester, Syracuse. Columbus,
Dayton, Akron, Canton, Cleveland, Toledo,
Houston, Evansville, Indianapolis, Hartford,
New Haven, Reading, Wilmington,
Richmond, Des Moines and Springfield,
Mass.
Fund Group Confers
NEW YORK—Assignments of
volunteer
workers in the Greater New York Fund
fall campaign were gone over at a luncheon
meeting in the Astor of the amusement
group headed by Robert H. O'Brien, MGM
treasurer. Others present were Alan Friedman,
DeLuxe Laboratories; James Richardson,
Paramount Pictures; Donald Henderson,
20th-Fox; Herbert Hahn, AB-PT;
George Shupert, MGM; Arnold Maxin,
MGM Records; Donald Bender, fund representative,
and Martin Ransahoff. Filmways.
Inc.
Brenner Rereleasing 'M'
NEW YORK—Joseph Brenner Associates
will rerelease "M," produced in Germany
with Peter Lorre starred under Fritz
Lang's direction in 1931. The picture, first
released in the U. S. in 1933, will be presented
in its original uncut version and
v-fill open at the Eighth Street Playhouse
August 24.
To RKO for Rerelease
NEW YORK—Theatrical and television
rights to two Abbott and Costello pictures
have been acquired by RKO Radio Pictures.
They are "Abbott and Costello Meet Captain
Kidd" and "Jack and the Beanstalk."
The films will be placed in theatrical rerelease
by independent distributoi's handling
RKO Radio theatrical product.
PKO also has obtained the television
distribution rights to "New York Confidential."
a Warner Bros. 1955 release.
E-5

. . The
. . The
. . and
"
ALBANY
Variety Club members are tuning up their
golf games in preparation for the 19th
annual golf tournament at Shaker Ridge
Country Club at Colome September 12.
Following the custom, the day at the
beautiful course will be climaxed by a
dinner in the clubhouse. A number of
barkers will take in only the cocktail
party and dinner. Nate Winig, general
chairman, expects more than 100 members
and guests to be present. He is assisted by
his brother Aaron and Samuel E. Rosenblatt
as co-chairmen for resei-vations and
dinner; David Rosen, publicity chairman,
and Al Kellert, entertainment chainnan.
Sam Landess, Jack Spitzer, and Geoff
Davis are among other committeemen.
Present-day bidding, sometimes frenetic,
recalled to Bill Shirley, veteran UA exploitier,
the time in the 1920s when he
grabbed "Robin Hood," starring Douglas
Fairbanks, for the Strand, Schenectady,
with a guarantee of S5,000 for a tw^o-week
run. When Shirley walked into the New
York office of United Artists with an
"overage" check for $300, and handed it
to the late Hiram Abrams, then UA president,
Abrams directed his secretary to
draw a check in the !iame amount to
Shirley's name. "Go out and buy yourself
a couple of suits." Abrams said to Shirley.
Shirley reported while here to publicize
"Elmer Gantry" that he forked over twice
as much for "Robin Hood" as did Shea's
in Buffalo, a much larger situation. The
Strand was then located on the north side
of State street across from the present
Proctor's.
A retired cosmetics company executive,
Merton Brush, has purchased Smalley's
theatre in Cooperstown. Brush is one of
the mo.st unusual types to enter the field
of exhibition in the Albany exchange district—with
his wife and son. He directed
sales in 14 states for the Lentheric company,
these including the southeast section
—before Olin Mathieson Chemicals purchased
the sweet-smell.
A native of Hancock in Delaware County,
and a onetime professional ball player.
Brush was so impressed by the beauty
of Cooperstown (where James Fenimore
Cooper wrote adventure novels' that he
bought a home there. Later, he acquired
the Smalley and renamed it the Cooperstown.
Cooperstown, on Otsega Lake, is
not only a summer re,sort but a year-round
residence for wealthy and well-to-do
families, including the Clarks i Singer
sewing machine). Bi-ush and his wife have
stressed courtesy, friendliness and an attractive
atmosphere, as well as good pictures,
since taking over' the Cooperstown.
Ray Smith, former Warner Bros, manager,
buys and books for Brush. Mrs. Brush
assists at the concessions stand and in the
boxoffice. Brush always makes it a point
to greet customers on the way in and out.
Mike Dorso has resigned as district manager
for Walter Reade Theatres, wuth
headquarters in Kingston, to join a New
Jersey circuit. Dorso. who supervised theatres
in Kingston. Hudson and Saratoga
Springs, made periodic visits to Albany
exchanges. Dorse's successor in Kingston
was not yet announced . combination
of "Psycho" the first half and
"Ocean's U" the second half gave the
Malta Drive-In its biggest week In 12 seasons,
Sarto Smalldone revealed here. Both
films played at $1 admission.
Ben Coleman said that the Carman
Drivc-In. Guilderland, did "pretty fair with
its 10th anniversary celebration—considering
the rainy weather." Exchangemen and
fellow outdoor theatre operators either
compliment or kid Coleman on his sartorial
splendor. He is one of the best
dressed theatremen hereabouts, as well as
Seymour L.
one of the friendliest . . .
Morris, director of publicity for Schine
Enterprises, is now spending most of his
time in the New York offices "due to the
tremendous expansion in the hotel end."
So he explained during a visit to Saratoga,
in connection with the annual "Legislators
"
Day at the beautiful track. The Schines
operate the swank Gideon-Putnam Hotel
on the State Reservation there. Morris'
assistant. Si Evans, directs Schine Theatres
publicity and exploitation. The Morrises
live in New York: the Evans in Gloversville.
The Time-Union reported that E. David
Rosen, who does all the film buying for
Stanley Warner-owned WAST-TV. was attending
a week-long seminar on "Broadcasting
Responsibility" at Syracuse University.
Son of Sam Rosen, a top officer
of both Stanley Warner and of Fabian
Theatres. Dave's title at WAST is assistant
to the general manager . Marotta
brothers' Carman Drive-In. Guilderland,
celebrated its tenth anniversary, with a
rollback of admission and food prices to
the 1951 level. The reductions during the
anniversary observance were spotlighted
via newspaper copy. The Carman, managed
by Ben Coleman, is plugged by radio
station WROW on a bumper-strip tieup.
Joe Miller's Menands Drive-In, Menands,
is likewise given an air drumbeat.
Schines Hosts at Party
On Engagement of Son
GLOVERSVILLE. N. Y.— Mr. and Mrs.
J. Myer Schine entertained 250 guests at
their summer home. Myhill on Caroga
Lake. Sunday il4i in honor of the engagement
announcement of their son Charles
Richard to Patricia Hirschorn. daughter of
Charles and Mrs. Hirschorn of New York
City. They will be married September 7
at the Waldorf-Astoria Hotel in New York.
Patricia is attending Hunter College in
New York. Schine. who is vice-president
and treasurer of Schine Enterprises, attended
Harvard. Toasts were offered by
J. Myer and Mrs. Schine. G. David and
Mrs. Schine and Mr. and Mrs. Hirschorn.
The guests came from Gloversville, New
York. Buffalo, Florida and California.
Joel Moran New Manager
TONAWANDA. N. Y.~Joel Moran is
the
new manager of the Star Theatre. He had
been serving as assistant manager of the
Bailey Theatre in Buffalo and only recently
completed two years of active duty
with the Army. Moran began his career
with Dipson Theatres as an usher at the
Bailey Theatre,
Eddie Susse Lauded
As Model Manager
ALBANY-^Eddic Sus.sc. new Detroit
manager for MGM, retui-ned to that city
Tuesday, with the praise of New York,
Albany and Gloversville industry leader.^;
ringing in his ears. They showered him
with tributes at a testimonial dinner Monday
evening in the Sheraton-Ten Eyck
Hotel, attended by 50.
Heading the speakers was Edward L.
Fabian, operating head of Fabian Theatres,
who lauded Susse because he had
"fought for exhibitors when they were
right." Fabian declared: "Detroit exhibitors
are getting a break. They are getting
a guy who will honestly battle for them.
Fabian left no doubt that he thought the
industry would benefit from more branch
managers with Susse's sense of fair play.
"The cause of many of the ills in our
business." he observed, "is the fact that
distributors and exhibitors do not often
see eye to eye. A stalemate develops. It
may not be broken, because branch managers
do not understand the exhibitors
side and fight for them when they are
right . they are often right."
The Fabian chief turned to Ralph Ripp.';,
former salesman appointed Susse's successor,
and quipped. "Remember, Ralph,
to work and battle for the exhibitors, not
Metro."
Sol Gottlieb, district manager, confirmed
a report that Susse had passed up a chance
to become branch manager in New York
City, where he started w-ith the company
28 years ago. The opening in Detroit resulted
from the advancement of Lou Mark?
to division manager.
Giving brief talks were George Lynch.
Schine circuit chief buyer, who said the
circuit always had found Susse "marvelous
to do business with:" Elias Schlenger.
Fabian division manager: Bernie Meyerson.
Fabian buyer: Al Kellert. chief barker of
the Variety Club: Joe Miller. Menands
Drive-In, leader in promoting the dinner.
and Herb Gaines, Warner Bros, manager.
Schlenger presented Susse a purse from
his well-wishers.
Telegrams were read from Jack Mindstuk.
MGM manager at Buffalo, and
Marion Ryan of the Buffalo staff: Jack
Chanel, Buffalo, and Clayton Pantages,
local 20th-Fox manager who w-as in Cleveland
at the time of the dinner.
Maurice Sornik Redesigns
Patchogue, N.Y., Rialto
PATCHOGUE, N. Y.—The Rialto Theatre
on South Ocean avenue has been
completely refurbished and redecorated.
Maui-ice Sornik, well-known theatre archit?ct,
has redesigned the lobby, lounge and
restrooms in the modern trend, making
these areas light, colorful and spacious.
The new and modern entrance of the theatre
has been made easily accessible and
most pleasing to the eye.
In addition, new seats, sidewall decor and
RCA High Fidelity Stereophonic sound has
been installed, making the Rialto one of
the most modern, up-to-date theatres on
Long Island.
Delmer Daves is producer and director
of Warner Bros.' "Parrish."
E-6 BOXOmCE August 22. 1960

. . Howard
. . Mario
. . Frank
. . Marianne
German-Language Films
Are Acquired by Casino
NEW YORK—Casino Film Exchange,
Inc., which specializes in the distribution
of German-language films in the U. S.,
has acquired a considerable number of
films from UFA International G.M.B.H.
and will release them early in 1961.
Among the films are "Majestaet Auf
Abwegen" ("His Majesty Goes Astray"),
based on the Sinclair Lewis novel, "Let's
Play King," and two musicals, "Schoen 1st
Die Welt," a version of the Franz Lehar
operetta, "The World Is Beautiful," featuring
singer Rudolf Shock, and "Wien,
Du Stadt Meiner Traeume" ("Vienna,
City of My Dreams"), which has been
described in reviews as "one of the best
Austrian productions made so far."
Continental Gets Rights
To 'General della Rovere'
NEW YORK—United States and Canadian
distribution rights to "General della
Rovere" have been acquired by Continental
Distributing, Inc.
Directed by Roberto Rossellini and starring
Vittorio de Sica and Harmes Messemer,
"General della Rovere" won the
Golden Lion Award at the Venice Film
Festival and Messemer was named best
actor. It also received five awards at the
San Francisco Film Festival.
'Spartacus' Promotion In
Europe Under Way
LONDON—Portunat Baronat, director
of foreign publicity for Universal International
Films, has completed conferences
on promotion of "Spartacus," to open in
early December at the Metropole Theatre.
Accompanied by John Nelson-Sullivan,
U-I's European publicity coordinator for
the picture, he will conduct similar conferences
in Belgium, Holland, Germany,
Austria, Italy, Spain and Prance before
returning to the U. S. at the end of this
month.
UA Film Is Completed
ROME— "The Lady and the Monster,"
filmed in Eastman Color and Totalscope by
Agliana-Merdini-Illiria Film, starring Bob
Mathias, former Olympic star, and Rossana
Schiffino, was completed this week
for United Artists release. Mathias, accompanied
by his wife and two daughters,
left for Copenhagen to meet a group of
Americans and bring them back to Rome
for the opening of the Olympic Games
!at3 in August.
Announces Reopenings
PITTSBURGH — Earl Beckwith, Blatt
Bros, executive, plans fall reopenings for
five theatres, all in small towns in western
Pennsylvania. The Rex at Corry will open
fulltime when the circuit's Corry Drive-In
closes for the season. Opening October 1
for weekend operations only will be the
Grand, Port Allegheny: Perry, Albion;
Denman, Gerard, and the State, Youngsville.
These theatres, closed during the
summer, were parttime operations last
year.
PITTSBURGH
^on Mungello, Burgettstown exhibitor has
been named representative there of
Schwalberg's Citation Films . . Dinty
Al .
Moore now is representing George Saittis'
Twin Hiway Drive-In near Crafton . . . Bill
Finkel. retired exhibitor who retui-ned
here to live from a stay in Florida, filled
in recently as relief manager at his
brother Morris' Shadyside Theatre. He
now is on the staff of 'WEDO, McKeesport
radio station . Puttman, NTS
salesman for several years, now is with an
outdoor show as electrician.
Merceda, daughter of the Andy Biordis,
Ellwood City exhibitors, was chosen Miss
Sons of Italy there . Mattison
painted his own lobby signs until his
theatre at Export folded. He now is
making his living as a sign painter, and
says he's a lot happier without the worries
of a theatre owner, manager and projectionist.
The most popular spot on Filmrow is the
bar of the electric coffee maker at Atlas
Theatre Supply, and the busiest office
continues to be Associated Theatres.
. . . Jack Mapel of Barney's
James I. Lacy is operating the Regent
Theatre at Erie
Theatre, Point Marion, was a Film-
row visitor Wednesday (17), the first time
we had seen him in ages. Jack's various
businesses in the small town are depressed
but he keeps in there pitching. In recent
years he has operated the old established
Payette County theatre weekends only;
now he has cut back again and is operating
only every-other-weekend.
Roy Fiedler jr., who has leased the Roxy,
McKees Rocks, from Mon-is Naft, hopes to
get the theatre renovated and reopened by
the second week in September. He takes
over September 1. and has ordered new
projection heads, etc. He stated this week
that he will, of course, continue operation
of the Parkway Theatre in the McKees
Rocks area.
Homer Michael of the Liberty Theatre,
south side, was in Doctor's Hospital . . .
Oliver Kihchel jr., son of the deceased
th9atre owners of Jeannette, has a very
successful electronics shop at Delmont.
His brother Burt operates the Kihchel
Theatre in Jeannette on weekends, except
when he happens to have an attraction
which he feels will hold up several days
longer . . . Joe Carunchia has closed the
Mannington (W. Va.> Theatre, continuing
in operation the nearby Blackshere Drive-
In.
Judy Madeliene, daughter of Mr. and
Mrs. William DeMarsh of the Larkfield
and Pioneer drive-ins near Grove City and
Butler, and Dale Raymond Neely were
married in St. Peter's Church at Slippery
Rock . Lewis, long identified with
the Blatt Bros. Theatres, has been transferred
to Buffalo, where he will manage
the Star Drive-In, Blasdell, and supervise
the Aurora in East Aurora. He has been
with the Blatts 23 years, the last 14 as
booker. Earl Beckwith, auditor and film
buyer, will add booking to his duties
Norman Chussitt. former McKees
. . .
Rocks
exhibitor, and his sister, both of whom have
lived in Miami in recent years, were on
Filmrow . Mungello, daughter
of the Burgettstown exhibitors, played the
title role in "Abie's Irish Rose" at the Little
Lake Theatre recently.
Playhouse's Craft Avenue Theatre new
season opens October 29 with "Golden
Fleecing;" Playhouse's Hamlet Street
Theatre will get under way October 1 with
"Dark at the Top of the Stairs," and the
community theatre's third unit, the
Theatre Upstairs will resume September
17 with "Tevya and his Daughters."
Blair at Hollidaysburg
loins in Rejuvenation
HOLLIDAYSBURG, PA. — The Blair
Theatre, taken over August 1 by the Wilson
Theatre Corp. of Tyrone, was not closed
for renovations as planned by the new
management, but the work is on Sunday-
Monday when the house is closed. About
75 per cent of the merchants in a fiveblock
area have participated in a rejuvenation
of the central business district in
this Blair County town, home of Hollywood's
Hedda Hopper. The cost has been
small, with more elbow grease than dollars
expended in the project which called for
paint, new signs, new windows, wrought
iron Vailings, gas lamps and flower boxes.
It has added up to a shopping district that
possesses much of the grace and charm of
restored Williamsburg, Va. The old business
district got a big boost with 65 stores
and shops putting on new fronts, etc.
Theatregoers will seek to win approval
for Sunday movies which issue was defeated
at former referendums in Hollidays-
Theatre Associates, located in the Atlas
Theatre Supply Building, is an up-andcoming
organization. At midweek there
had been enrolled 14 of the area's best
outdoor theatres and other drive-in owners
were seeking to join the ranks. A spokesman
said that the group will be incor-
repainted and new seating and alterations
burg. The theatre front and exterior were
porated at an early date and that soon in the interior are being made. Also the
thereafter they hope to announce a buying-booking
combine and appoint a repre-
concession setup is being changed.
sentative to license and book for the members
of the new independent association.
H
U

. . Jack
PHILADELPHIA
The Parkway Drive-In on the outskirts of
Camden. N. J., held an outdoor record
hop on Wednesday il7i featuring all radio
station WCAM's disc jockeys plus recording
stars in person. The admission charge
was $1 . . . George Hamid, owner of the
Warren. Atlantic City's largest motion picture
theatre, was on a quick trip to nine
European countries in search of new novelty
acts for the Steel Pier which he also
owns.
. . . Variety Tent 13 and the
Kim Hunter, who won an Oscar for her
screen performance in "A Streetcar Named
Desire" appeared in person as the star of
"The Disenchanted" at the Playhouse in
the Park
Motion Picture Associates w'ere honoring
William Madden and Sidney Eckman with
a luncheon at the Bellevue Stratford Hotel
August 22. Eckman succeeds Madden as
MGM branch manager, coming here from
Detroit where he was manager. Madden
has been promoted by MGM to midwestern
division manager with offices in Chicago.
United .Artists has a 75-theatre satui-alion
booking of "13 Ghosts" and "The Electronic
Monster" in the Philadelphia area,
playing to record-breaking business.
Joseph Delisi Returns
To Nanty Glo Theatre
NANTY GLO, PA.—Joseph L. Delisi, retired
exhibitor, will retm-n to the field
October 1 when he reacquires his theatre
properties here. A resident of Winter Park,
Fla., Delisi had leased the Capitol and
Liberty Theatres of Nanty Glo to the Blatt
Bros. Theatres a number of years ago. Tom
Bello, who had managed the houses for
Delisi and who had remained here with
the Blatt operation, will continue as manager
of the Capitol. The Liberty has been
dark for several years. Delisi vacationed
here in Cambria County in recent weeks
and announced the termination of his
lease with the Blatt circuit. He has owned
the local theatres for 31 years.
Two NTA Sales Divisions
Will Operate in Future
NEW YORK — National Telefilm Associates
began a two-day meeting here
Friday il9i at which it realigned its sales
operation into eastern and western divisions
with homeoffices here and in Beverly
Hills. E. Jonny Graff is in charge of the
N. Y. office and Berne Tabakin in the west.
Both are vice-presidents. They will report
to Oliver A. Unger, president, who
will continue to supervise all sales.
Kenneth Book Is Manager
At New Associated Theatre
LAKK HONKONKOMA, N. Y.—Kenneth
Book is
nianacing the new theatre opened
here by A.';.'^o( lated Independent Theatres.
He was moved in the new shopping center
theatre from As^ociated's Mayfair Theatre
in Commack. He formerly was stationed
by the circuit in us Lacaster, Pa., and
New Jersey theatres.
Book, his wife Doris and daughter live
at Smith Lane in Centereach,
Services for A. A. Brown;
Movietone Veteran
MIAMI—Services for A. A. Brown, a
former roving editor for Fox -Movietone
News, were held Thursday il8i at the
Philbrick Funeral Home. "A. A.," as he was
known to most of the public figures of his
day, died of heart failure at St. Francis
Hospital Monday il5i.
"A. A." was hired by producer Edmund
Reek in 1929 as a contact man to devise
stories suitable for Movietone News, the
first newsreel with sound. In the course of
his newsreel career, he interviewed almost
every public figure, royalty, prime ministers
and business tycoons, and had traveled
with every president since Calvin
Coolidge. He is survived by his widow,
Sarah "Kitty," and two daughters, Mrs.
Vivian Lewis of Miami Beach and Mrs.
Gloria Nonas of New York.
Manager John Langford
Transferred by Schine
OGDENSBURG. N. Y.—John Maynard
Langford, 42, manager of the Schine
Strand Theatre for the last ten years, has
been transferred to the circuit's Gloverville
theatre. He was a community leader
here and was Republican nominee for
mayor in the last election, losing to Mayor
Francis B. Burns by less than 100 votes.
A native of Cortland, Langford resides
at Ogden Arms, 402 State St. with his wife
and one son, John Maynard Langford III.
He is a member of the Ogdensburg Elks
Lodge 772 and the American Legion. Both
Mr. and Mrs. Langford have been very
active in PTA work. Mrs. Langford is
president of the George Hall Junior Senior
PTA.
Charles Hulbert Managing
Richmond, Va., National
RICHMOND. VA.—Charles Hulbert is
ni£.naging the National Theatre for Neighborhood
Theatres, the circuit having taken
over the National operation recently. The
National has a new first-run policy.
Hulbert has been in theatre business for
40 years, starting as a page boy in the
St. Petersburg. Fla., Theatre at 14. In 1929
he became doorman at the National Theatre
here and two years later was manager
of the Bijou, later named the Strand. In
1935 Hulbert was transferred to the Lee
and remained manager of that house until
1944.
Calcutta Buys Century
NEW YORK—The sale of a Century
Projector System to MGM's Calcutta Theatre,
Calcutta, India, has been reported by
Frank E. Cahill jr., vice-president of
Century Projector Corp. The sale was
handled through the Westrex Corp.,
Ccntui-y's foreign distributor.
Republicans Lease Theatre
FAIRMONT. W. VA,—The Virginia Theatre
on Adams street has been leased by
the Marion County Republicans as their
headquarters for the November general
election. The Republicans will also maintain
their permanent offices on Adams
street and will use the theatre as private
headquarters.
BALTIMORE
H n extra large world map, in color, newly
mounted on the lobby wall of the New
Theatre, with copy reading "Great Movies
From Around the World Appear at JP
Theatres," is the work of Manager Larry
Mason who promoted the map from Air
France ... In advance of "Hell to Eternity"
due shortly at the Stanton, also a JF
house. Manager Mason tied in with the
Marine Corps stations. Veterans of Foreign
Wars and the Marine Reserves.
James Richards, manager of the Palace
at Oneonta, N. Y., visited here during the
past week. He formerly managed Baltimore's
Little Theatre, an art house . . .
Robert Grubbs has resigned as assistant
manager at the Stanton . Hayden
, .
Gentry of the boxoffice crew for "Ben-
Hur" at the Town has returned to duty
Owen Schnepf,
after a brief illness . . .
manager of the Garden and McHenry
Theatres, spent two days along the shore
of Chesapeake Bay.
.
Prior to moving to a new location, the
Variety Club held an auction sale to dispose
of innumerable fixtures. The club
is vacating quarters atop the Stanton
Theatre Whittle, executive secretary
of Allied Motion Picture Theatre
Owners of Maryland, has returned from a
two-week vacation in Ocean City . . . Fred
Schanberger, publicist for Columbia and a
native Baltimorean, has been home for a
ten-day break in his schedule.
Tom Lynch, manager of the Cinema, has
returned to duty following a vacation in
New York state.
High Speed Photography
Session Set by SMPTE
NEW YORK—Fifteen internationally
prominent scientists and engineers will
serve on the Committee of Honor of the
fifth international congress on high speed
photography which the Society of Motion
Picture and Television Engineers will
sponsor October 16-22 at the Sheraton
Park Hotel in Washington. Delegates from
20 foreign countries are expected to attend
the congress which will survey the use of
high speed photography as a basic tool in
research.
Meanwhile, the SMPTE has published a
181-page book. "Control Techniques In
Film Processing. The book, which contains
73 illustrations, is designed for persons
engaged in
film processing in laboratories
serving motion pictures, television
and specialized fields.
Leases Washington House
WASHINGTON, D, C—Blaine Massey.
who recently opened the Art Academy
Theatre, 535 Eighth St., Southeast, has
leased the Carver Theatre, 2405-07 Nichols
Ave., Southeast, a neighborhood theatre.
Closes Fort Plain, N. Y., Center
CANAJOHARIE, N. Y.—Declining patronage
has forced the closing of the Center
Theatre, Fort Plain. It had been operated
for the last two years by Michael
Cory. Canajoharie attorney.
E-8 BOXOFFICE August 22, 1960

NEWS AND VIEWS OF THE PRODUCTION CENTER
(Hollywood Office— Suite 219 at 6404 Hollywood Blvd., Ivan Spear, Western Managerj
Lyanne Productions
To Film 11 Novels
HOLLYWOOD—A new company, Lyanne
Productions, has been formed by
producer-director Francis D. Lyon and
author Frederick Manfred to fUm the 11
novels written by Manfred over the past
16 years.
Books include the Golden Bull, Boy Almighty,
The Chokecherry Tree, This Is
the Year, Morning Red, Lord Grizzly,
Riders of Judgment, Conquering Horse,
The Giant, The Brothers and The Primitive.
Although a number of these works
had been bid for by studios over the years,
Manfred had steadfastly refused to sell
the motion picture rights.
Lyanne will film the novels independently
and will negotiate releasing deals
with major distributing organizations.
39-Segment Dondi Series
On Al Zugsmith Program
HOLLYWOOD—With 45 feature films
to his credit, Al Zugsmith will expand his
activities into television next season. His
initial effort will be 39 filmed segments of
"Dondi," based on the same comic strip
characters now comprising his Allied Artists
pictm-e. The project, as well as other
Zugsmith series, will be through ABC
Films.
In developing his television program,
Zugsmith revealed he will cut down on his
feature production by filming only two
pictures a year. Next year's slate reportedly
will include "Rip Van Winkle in the
21st Century" and "Nymphet."
Hollywood Canteen Group
Aids Veterans Hospitals
HOLLYWOOD—A contribution of $15,-
000 was made for the purchase of TV sets
for the Veterans Administration Hospitals
throughout the country by the Hollywood
Canteen Foundation, making a total of
$382,000 donated to date by the canteen to
various charitable and philanthropic
groups, according to chairman Jules Stein.
The foundation was started with funds
remaining in the treasury of the Hollywood
Canteen following World War II.
Award Post to Bob Vogel
HOLLYWOOD—Robert M. W. Vogel has
been named chairman of the foreign
language film award committee of the
Academy of Motion Picture Arts and
Sciences. Luigi Luraschi, former committee
chairman, resigned because he will be
headquartered in Italy after September 1.
MGM Schedules Eight More Starts
This Year, Including 'Apocalypse
Several Claims on Title
'Sodom and Gomorrah'
HOLLYWOOD — Rights to the title
"Sodom and Gomorrah," announced by
Joseph Levine for an upcoming film spectacle,
have been challenged by Herts-Lion
International. Ken Herts, president of the
independent unit, has claimed MPAA title
registration priority on the title.
Herts also says he bought film rights to
a book by the late Max Knepper which
carried the same title and dealt with the
famed Bible story.
The title is the subject of other film
plans, as well, among them a projected
feature by Luna Productions President
Fred Gebhardt, who says he has done research
on it for the past year.
Meanwhile, Herts has been successful in
clearing the title priority to "Conquest of
Peru," which would be a biography of the
Spanish conquistador Pizarro. He plans to
film it next year. The Mirisch Co. recently
waived prior claim to the title, which
they held on the basis of a tome written
long ago by William Prescott. Herts has a
screen treatment by Fred DeGorter written
on the public domain premise of the
Prescott book.
Paul Anka Being Optioned
For Two Dramatic Roles
HOLLYWOOD—Nineteen-year-old singer
Paul Anka will be optioned for two
more pictures by New Films Co., following
his dramatic perfoi-mance in the Allied
Artists release, "Look in Any Window,"
according to the picture's director, William
Alland.
Alland revealed that his partner and
coproducer, Larry Mascott, will leave for
Europe shortly to make arrangements for
lensing "One More Road to Rome," a war
yarn, in which Anka will have a starring
role.
Amram Scoring Hecht Film
HOLLYWOOD—David Amram, considered
the most active composer-conductor
in the New York theatre, has been signed
by executive producer Harold Hecht to
write and conduct the score for "A Matter
of Conviction," which stars Burt Lancaster,
Shelley Winters and Dina Merrill
for United Artists release.
HOLLYWOOD—Eight pictures will be
started before the first of the year by
Metro-Goldwyn-Mayer, according to studio
head Sol C. Siegel, who completed production
plans before leaving for two weeks
in Europe where he will coordinate activities
on "King of Kings" and "The Four
Horsemen of the Apocalypse."
Following conferences with Producer
Aaron Rosenberg and Director Carol Reed,
Siegel approved all details for the massive
production of "Mutiny on the Bounty,"
starring Marlon Brando, to start November
1.
A late October starting date was scheduled
for "Bachelor in Paradise," after
Siegel had talked with Bob Hope, who
stars in the romantic comedy. Within the
next month an impressive prologue is to
be photographed throughout the west in
Cinerama, mainly spectacular aerial shots
for "How the West Was Won."
Lawrence Weingarten has two important
— properties in final preparation "Ada,"
starring Susan Hayward and Dean Martin,
to be directed by Daniel Mann, with Arthui-
Sheekman completing the screenplay, and
"Tlie Golden Fleecing." romantic comedy
stage hit, the screenplay being written by
George Wells. Also on the schedule is the
new Andrew and Virginia Stone Production,
with preliminary photography in the
Pacific northwest to start on location next
month.
George Pal, following the success of "The
Time Machine." is preparing a sequel,
"Return of the Time Ti-aveler," among
several projects.
While in Europe. Siegel will set up with
Producer Julian Blaustein and Director
Vincente Minnelli, preproduction filming
of dramatic establishing sequences of Paris
during World War II occupation for "The
Four Horsemen." starring Glenn Ford, with
principal photography to start in early
October.
In Spain, Siegel will meet Producer
Samuel Bronston on "King of Kings," now
nearing completion after two years of
planning and several months before the
camera, which will be a major MGM release
as a hard ticket attraction early
in 1961.
A posthumously published song of Victor
Young's with lyrics by Stella Unger
has been purchased by MGM for "Where
the Boys Are."
BOXOFFICE ;: August 22, 1960 W-1

"
I
now
and
. . The
Fred Gebhardt's Years as Exhibitor
Become Asset as He Turns Producer
By DALE OLSON
HOLLYWOOD—On the theory that
exhibitors' product problems can best be
solved by someone familiar with their field,
Fred Gebhardt has taken advantage of his
17 years of theatre experience, turned producer
and is now prepared to offer fellow
showmen a steady flow of product that hv
feels, based on his own personal experience,
is just what they need to snag
healthy boxoffice grosses.
Noting the success currently being enjoyed
by his initial production. "12 to the
Moon." made independently under his
Luna Productions banner and sold on a
profit-sharing deal to Columbia Pictures
for release, he apparently knows whereof
he speaks.
34-YE.'\R-OLD VETERAN
In an interview with Boxoffice, the 34-
year-old showman, a veteran in spite of his
youth, discussed his expansive upcoming
slate, listing preparations on three upcoming
projects and a backlog of some 32
scripts from which he plans to draw at
least ten films within the next few years.
All will be made for commercial markets
in the low-budget bracket and will be
designed to get the "bread-and-butter"
trade—the second-run or dual-package
situation—that draws large audiences of
youngsters who give the theatre owner
both paid admissions and large refreshment
sales profits.
Next on his immediate slate is "The
Star-Maker." scheduled to go before the
cameras late this month. He'll make it in
partnership with Leo Handel and Al and
Dick Kallman. with Handel joiriing
Robert Osborne and himself in scripting
fiom his own original story. Dick Kallman
will star as a young entertainer who
reaches stardom through a "payola" type
business deal. Gebhardt expects Zachary
Scott to do the title role and Colleen Gray
to costar. The production banner on this
film is Four Crown Productions.
•ETERNAL NYMPH' NEXT
Next up will be "The Eternal Nymph.
unique since Gebhardt plans to make it in
this country but in the French language
with English subtitles, aiming it for art
house distribution. Gebhardt feels the
American movie industry can make far
better films than any other and says it is
high time U. S. producers take advantage
of the growing art house audience by
making product designed specifically for
this market. He hopes to follow this
project with a Biblical film, perhaps
"Sodom and Gomorrah," on which he has
been doing considerable research. Negotiations
are now on for Henry Koster to
direct, but no definite deals have yet been
made.
Meanwhile, additional production plans
are keeping Gebhardt deeply involved in
a variety of projects. He expects to film
at least two science-fiction properties a
year and has selected "Inside the Moon."
a sequel to his fii'St picture, and another
property about Mars as the two for next
year. He is planning to package them for
dual release in July 1961. "These are the
Fred Gebhardt (right! is shown on
the set when his "12 to the Moon" was
being filmed. With him is David
Bradley who directed the picture.
most commercial pictures," he declares, as
his reason for concentration on them. The
remaining material on which he can
draw, however, is varied, including such as
"All But Glory." the true story of his
great-grandfather. Minister of Police under
Napoleon: moral stories like "Fortress in
Heaven," and medical di'amas like "Dr.
London."
Because of his background in exhibition.
Gebhardt feels he is aware of what sells
best. He also feels there is a great opportunity
for exhibitors to make money by
financing films and is about to present
such a plan for joint producing and
financing to the trade. "There's no reason
why theatremen shouldn't be given a
chance to reap the profits of a film they
exhibit," he says, and figures that an
investment of $50,000 could get a pictui-e
going and pave the way for full regular
financing by banks or other investors to
finish it.
Gebhardt's background in exhibition
began at the age of 14 when, two days
after he stepped off the boat from his
native Austria, he began working as an
usher in a Pennsylvania theatre. He went
on to California, joined Pox West Coast
and at 19 was manager of the Melrose
i
the Academy Award later the
Fine Arts. He won several top industry
nods, among them 24 showmanship
awards. Eventually, he went into supervisory
work for the circuit and finally
started his own production company.
Mike Mickelson Promoted
COLORADO SPRINGS—M. C. "Mike"
Mickelson was promoted from art production
supervisor to chief set designer at
the Alexander Film Co. plant here.
Jerry Wald's production, "Let's Make
Love, " toplining Marilyn Monroe and Yves
Montand, has been booked by 20th-Fox in
every major city in the nation over the
Labor Day holiday.
DENVER
The WOMPI committee appointments for
the new club year follow: program,
Ivy Tullos: social. Sue Tankersley: finance.
Grace Fuschino: bylaws, Marilyn Nelson;
service, Evelyn Tittes: membership, Virginia
McNeill: publicity, Joan Wallace;
extension, Wilma Allmen: historian, Ann
Miller: bulletin, Jerri Jackson and Laura
Haughey.
.
Bill Hastings, manager of the Orpheum
Theatre, and Fred Knill of Gibraltar Ent"r;jrises
were vac.itioning new
ownnr of the Uranium Drive-In at Naturita
is Clarcnc-" Files, who also operates the
Et-'rlits Drive-In at Grand Junction. The
former owner was William More . . . National
Screen Service has completed the
remodeling of its local branch office . .
.
Mr. and Mrs. Dominic Linza 'he's the
booker for United Artists i have a new
baby son.
"For the Love of Mike," which was produced
by Frank H. Ricketson jr., former
president of Fox Intel-mountain Theatres,
was given a world premiere treatment at
its opening in the Denver Theatre here.
Preopening publicity featured a strong
radio and TV campaign. The opening festivities
in front of the theatre included
Indian dancers, rodeo performers and
guest appearances of Rex Allen and Stu
Erwin who star in the picture.
Denver's morning newspaper, the Rocky
Mountain News, distributed a special Sunday
supplement on motion pictures. The
special section. 16 pages in length, devoted
two full pages to each of the eight major
distributors and plugged all of the major
releases scheduled for the fall and winter
season.
Secuiliie
/''uujiele^d
M. Spencer Leve. vice-president in
charge of theatre operations of National
Theatres & Television, to Gotham for
huddles on upcoming product.
Jonas Rosenfield jr.. head of Columbia
advertising-publicity, back to his New
York office.
Samuel Z. Arkoff. AIP vice-president,
back at his desk following a seven-week
trek to the Far East and Europe.
New Red-Bill Productions
Starting Logging Series
HOLLYWOOD—William "Red" Reynolds
and Stanley Daugherty. producers
of the Universal-International release,
"Chartroose Caboose." have formed Red-
Bill Productions to produce a group of
theatrical features and a television series
with an Oregon lumbering locale.
Their first project, a TV series titled
"The Loggers," goes before the cameras
in Cottage Grove, Ore., this week. Abner
Biberman directs from a script by Carey
Wilber with Slim Pickens. Bing Russell
and Cece Whitney starring. Theatrical
ventures will follow on a similar theme,
with filming to be essentially in Oregon.
W-2 BOXOFFICE August 22, 1960

"
.
NT&T Stockholders to Get
Portion of NTA Shares
BEVERLY HILLS—Stockholders of National
Theatres & Television, Inc. will receive
a portion of the company's investment
in National Telefilm Associates,
Inc., according to a vote for such distribution
made by the NT&T board of directors
last week.
844,875 shares of NTA common stock
would be distributed at the rate of three
shares of NTA for each ten shares of
NT&T, NT&T president B. Gerald Cantor
said. NTA will have 1,627,572 shares of
common stock outstanding, of which 620,-
511 shares will continue to be owned by
NT&T after the initial distribution.
In announcing the plan, Cantor stated
that, "Not only does this allow NT&T
shareholders to participate directly in the
potential of National Telefilm Associates,
Inc., but additional changes brought
about In the financial stmcture of the
two companies will bring to NTA an improved
financial base upon which to build,
and to provide NT&T with Increased flexibility
in its own development program."
Distribution is subject to the approval
of the Federal Communications Commission
because NTA operates a television and
radio broadcasting station in the New
York City area. Cantor pointed out. Record
and distribution date cannot be set
until such approval is gained, but record
date will be ten days after the date of the
ruling, assuming it is favorable. Distribution
date will be about three weeks later.
Actors Guild Votes 'No'
On Merger With AFTRA
HOLLYWOOD—Terming the results
"most significant," Screen Actors Guild
president George Chandler announced
that the guild membership, by an overwhelming
majority of better than 82 per
cent, voted to reject the David L. Cole
plan for merger of SAG and the American
Federation of Television and Radio Artists.
Simultaneously, the membership voted
by a 92 per cent margin to approve an alternative
to the Cole Plan calling for positive
cooperation action between SAG and
AFTRA, including joint negotiations and
administration in the fields of television
commercials and taped video entertainment
programs. About 5,000 ballots were
cast in the secret referendum.
"This is the first nationwide referendum
of actors on the question of merger and
the results are most significant," said
president Chandler.
U-I and Sandra Dee Sign
New Seven-Year Contract
HOLLYWOOD—In a new seven-year
contract between Sandra Dee and Universal-International,
replacing her existing
one with the studio which still had four
years more to go, the young actress remains
under exclusive contract to UI for
the next five years. For the following two
jears after that, her services to the studio
will continue on a multiple-picture
basis.
"Notorious Landlady," based on a romantic
comedy short stoi-y by Margery
Sharpe, will be filmed by Fred Kohlmar
Productions for Columbia release. Michael
Gordon will direct the film from a screenplay
by Roger MacDougall.
EVERY
industryite — most especially
those in the advertising, distribution
and exhibition branches of the business—should
embrace as must reading a
booklet printed by the Motion Picture Ass'n
of America and titled "The Amusement
Page—Friend or Foe?" The brochure reproduces
in full an address by Paul N.
Lazarus jr., vice-president of Columbia Pictures,
at the annual convention of the
Newspaper Advertising Executives Ass'n.
At the time that Lazarus delivered his
hard-hitting, articulate and convincing address,
the tradepress gave liberally of its
news space to coverage of the highlights
thereof. But columnar limitations precluded
the possibilities of complete and
verbatim reproduction.
In his forthright speech, Lazarus expertly
presented the various areas in which
the nation's newspapers have been giving
the motion picture business on all levels
a shoddy deal for many years. He amplified
on the unfairness of the archaic
"pmusement" rate, the preferential treatment
accorded by the press to radio and
television, the often ridiculous censoring
of motion picture advertising and several
other points. Many of the issues covered
by the Lazarusean broadside have furnished
the springboards for countless
justified preceding complaints from individual
showmen and their various organizations.
But never before have they
been so expertly and convincingly assembled
and presented as in the Columbia
executive's utterances. Moreover, his address
inculcated some new and striking
statistics to furnish irrefutable proof to
his various contentions.
Lazarus is richly deserving of a deep
bow for having written and delivered the
presentation and the MPAA is to be comparably
lauded for printing and distributing
his observations.
Every theatre operator will be doing himself
and the business in which he makes
his livelihood a service by obtaining, reading
and digesting the facts and statistical
matter in the brochure and by calling
them forcefully to the attention of the
newspapers with which he does business.
'While it was nothing^ more than an
insignificant windstraw, not to be overlooked
was the irony of a local situation
that came to light just a few days following
Lazarus' above-mentioned address. The
Los Angeles metropolitan dailies leveled
their heaviest censorship guns at an advertising
campaign prepared by the local
Monica Theatre to sell a French import
yclept "The Nude Set." Not only did the
publications insist upon some drastic and
somewhat ludicrous alteration in illustrations
and catchlines in the ads, but they
refused to print the word "nude" appearing
in the title. Now what's going to happen
when mighty Metro-Goldwyn-Mayer gets
ready to release its highly-touted and expensive
"Go Naked in the World"? And
hows about the recent classic, "The Naked
and the Dead"?
Censorship obviously can be an extremely
ir.Donsistent pastime.
Certain segments of Cinemania should
be highly pleased with the outcome of
the Democratic National Convention.
Presidential nominee Jack Kennedy is a
brother-in-law of actor Peter Lawford and
a pal of trouper-crooner-producer Prank
Sinatra. Lyndon Johnson, his running
mate, hails from the sovereign and mostest
state of Texas, which also gave birth to
Behemoth of Blui-b Russell Birdwell and
which the latter should have deep in his
voluminous pocket because of the buildup
he has been giving that commonwealth as
the home and locale of "The Alamo,"
v;hich forthcoming John Wayne opus is
being treated to a precedential prerelease
campaign.
Should the Democrats win in November
and the summer White House come to
HoUyu'ood, there'll be a helluva hassle as
to whether it should headquarter in the
bailiwick of Roving Russell or the silk
stocking flackery of Rogers and Cowan,
which beats its di-ums on behalf of
Sinatra.
At hand intelligence that "Lewin-Kaufman-
Schwartz in Beverly Hills and Solters,
O'Rourke and Sabinson in New York
have been retained by Seven Arts Productions
to map and execute the campaign
for United Artists' 'The Misfits.'
That's a lot of tom-tom ticklers for one
picture; or maybe it illustrates that the
gentle art of press-agentry is struggling
toward the multi-partnered status and
nom.enclature of big-shot law firms and
brokerage houses.
From the Paramount praisery of Herbert
Steinberg, a handout informing that "Following
up his policy of casting Germans
as Germans. Swedes as Swedes and Danes
as Danes in his production of 'The Counterfeit
Ti-aitor,' which George Seaton Is
directing for Paramount release, producer
."
William Perlberg has cast Else Reuss .
Where would Perlberg tm-n if he was
confronted with casting a publicist?
George Stevens is to be congratulated
upon his selection of Merwn Houser to
ssrve as international director of public
relations (and that's a mouth-filling title
even for Merry Mervin) for The Stevens
Company which will produce "The Greatest
Story Ever Told," already being touted
as one of the titans of 20th Century-Fox's
future releasing slate. It is, of course, a
picturization of the life of Jesus.
Prior to joining The Stevens Company,
Houser was director of public relations for
Samuel Goldwyn, and previous to that for
David O. Selznick. On both assignments
he displayed the drive, know-how and arresting
results that for many years have
kept him to the fore among Hollywood
publicists. That he will do a comparably
good job for Stevens is a foregone conclusion—and
it couldn't happen to a nicer
guy.
BOXOFFICE August 22, 1960 W-3

—
Big Scores on Several Levels Mark LOS ANGELES
Week of Varied Offerings in LA
LOS ANGELES—Several top entries had
business buzzing on the general, art and
hard ticket fronts combined. "Psycho" was
proving to be worth the extra exploitation
push it has been given, wrapping up a neat
275 per cent in a saturation booking. The
arty "Hiroshima, Mon Amour" was doing
fantastic business and has come in with
a resounding 300. while the ever-heavy
"Ben-Hur" shot up some to a handsome
305. "Ocean's U" paired with "Platinum
High School" has di-awn 225 and "Jungle
Cat." a true-life adventure from Disney,
rang in with a hefty 250.
(Averoge Is 100)
Beverly, Loyola, Los Angeles, Vogue
From the Terroce (20th-Fox), 4th wk 65
Beverly Canon— Hiroshimo, Mon Amour (Zenith) . 300
Corthoy Circle—Con-Con ;20th-Fox), 23rd wk. .145
Chinese— Pollyonno (BV), 3rd wk 130
Downtown Poronnount, Pix. Wiltern ond eight
drive-ins—Oceon's 11 (WB);
Platinum High School (MGM) 225
Egyption— Bcn-Hur (MGM), 38ttl wk 305
El Rey Iris, Warner Downtown and seven
drive-ins— Psycho (Poro) 275
Fine Arts—Jungle Cot (BV) 250
Four Stor—The Savage Eye (Coot'l), 4th wk.,
5 doys 35
Hawaii, Hillstreet ond six drive-ins
One Foot in Hell (20th-Fox);
Tropped in Tongier (20th-Fox) 75
Hcllywood Poromount—Elmer Gantry (UA),
7th wk., 9 days 120
Music Hon—I'm All Right, Jock (Col), 4tti wk. . .190
Pontoges—Bells Are Ringing (MGM), 7th wk. ... 70
Stote—The Time Machine MGM); The Day They
Robbed the Bonk ot England MGM), 2nd wk. 45
Worner Beverly— Strangers When We Meet (Col),
4fti wk 80
Worner Hollywood—Seorch tor Paradise
(Cineromo), 28th wk 75
'Psycho,' 'Sons' Are Toppers
In Busy San Francisco
SAN FRANCISCO — "Psycho," playing
capacity houses, will have an indefinite
run at the Golden Gate. "Sons and Lovers"
was equally strong at the Crest, now on a
first-run policy. "Prom the Terrace" con-
H
U

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BOXOFFICE August 22, 1960 W-5

I
. . . Never-idle
. . . The
Big Drive-In Permit
In Campbell Calif.
CAMPBELL. CALIF.—The Theatre
Maintenance Corp. has been issued a permit
for a $100,000 drive-in theatre to be
built on Sunnyoaks avenue between Camdtn
avenue and South Winchester road.
La Habra. Calif., Airer
Would Serve 800 Cars
LA HABRA. CALIF.—Plans to construct
a drive-in theatre on the northwest corner
of Beach and Imperial were revealed
at a recent Planning Commission meeting.
Planning assistant Bob Rogers asked the
commission for an intei-pretation of the
C-3 zoning in that parcel. He wondered if
the city fathers would want a drive-in
theatre located there and if so, what conditions
should be imposed.
Commissioners were told that the area is
close to some excellent residential districts,
located to the west. The theatre
would be in the northwest comer of the
lot, Rogers noted.
The plans showed that the screen would
be 50 feet high and the ramp area would
provide for o\'cr 800 cars.
'Stars' Opens in Munich
MUNICH—Charles H. Schneer's "I Aim
at the Stars" opened here Friday il9i at
the Matthaser Filmpalast. Among those
present were Dr. Wernher von Braun,
rocket scientist on whose life it is based:
Schneer and M. J. Frankovich, vice-president
of Columbia Pictures and board
chairman of Columbia Pictiu-es. Ltd.. of
Great Britain and Ireland.
Howard Naify Receives
Lady Victory Trophy
SAN FRANCISCO—Howard Naify, manager
of the Serra Theatre in Daly City,
won the Lady Victory pennanent trophy
Howard Naify, right, manager of the
Serra Theatre in Daly City, receives
the Lady Victory trophy, awarded the
winning theatre in the United California
Theatres recent confection
drive, .At left is Mike Naify, UCT
chairman, and in center is Marshall
Naify, president.
and a check in the recent confection drive
staged among the 73 theatres of the United
California circuit. Naify was awarded
the top prizes at a recent ceremony in
the UCT office here.
Ten cash prizes were awarded to managers
exceeding their sales quotas and
scoring the most points in the competition,
plus ten cash prizes to confectionery attendants.
Cash prizes were awarded for best confection
bar displays to Dick Mears, manager
of the Alhambra Theatre, Sacramento,
for entiT of his "Candy Circus" display
and promotion. Other best display awards
went to Bert Naus, Pox Theatre, Richmond,
and Val Dage, manager of the
Granada Theatre, Reno.
The drive was under the direction of
John M. Kaiser, with 20 years of experience
in the field with the United California
organization. Quotas were set on
past experience in each theatre and final
sales results were most gratifying, with
the greater number of theatres meeting
and exceeding the quotas set for them.
SAN FRANCISCO
^Thp suggested Hitchcock gimmick for
full-cycle closing for "Psycho" drew
exhibitors from all around the Bay area
to check on audience reception of the novel
restriction. Special police were in attendance
outside the Golden Gate Theatre
opening day. A line began to form about
an hour before door-opening time and
wound down the block and around the
corner, and there were more lines at each
performance, making Mark Ailing, manager,
very happy.
The Telenews Theatre will celebrate its
"coming of age" anniversary September 1
with a special anniversary program. An
elaborate bar will be set up in the lobby,
courtesy of the Weybell Wine Co.. for a
wine tasting celebration from 7 to 9:30
p.m. Awards will be presented to three of
the "best news cameramen of the year."
chosen from major studios throughout the
country by the National Photographers
Ass'n.
Inaugurating a new exhibition policy of
presenting important films in other than
"showcase" houses, the 300-seat Crest Theatre
on Market street, operated by Irving
Ackerman, opened recently with Jerry
Wald's "Sons and Lovers." Capacity houses
hive been recorded for the six daily shows.
The picture received excellent city coverage
by news critics.
Alfred G. Burger came in Sunday '14)
to confer with John Parsons, west coast
division manager for Telenews Theatres
Norman Dorn took a recess
from office duties at San Francisco Theatres,
Inc.. to relax at Huntington Lake
El Capitan Theatre on Mission
street, once one of the most profitable
neighborliood movie houses in the west,
has been sold for conversion into a supermarket.
The theatre was built in 1927 by
Ackerman & Harris for approximately
$375,000.
Irving M. Levin, Film Festival executive
director, while on a "movie mission" survey
of Europe, estimates that he saw more
than 100 films in the nine countries visited.
Levin was among the few American
representatives attending the "Iron Curtain
festival held at the spa of Karlovy
Vary. Czechoslovakia, and was impressed
by the festival's organization efficiency."
W-6
n 2 yeors for $5 D
sericfine in
1 year for $3 3 yeors for $7
D Rcmittoncc Enclosed Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE
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THE NATIONAL FILM WEEKLY 52 issues a year
8:S Von Brunr Blvd., Kansas City 24, Mo.
'Young Cannibals' in LA
LOS ANGELES—"AH the Fine Young
Cannibals." MGM picture, opened an exclusive
first-i-un engagement at the Hollywood
Paramount Theatre. The feature
marks the first costarring of Natalie
Wood and Robert Wagner, who head the
cast with Susan Kohner. George Hamilton
and Pearl Bailey.
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BOXOFFICE August 22. 1960

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N. P. JACOBS HAL GRUBER
1918 So. Vermont Avenue 255 Hyde Street
LOS ANGELES 7, CALIFORNIA SAN FRANCISCO 2, CALIFORNIA
AMERICAN INTERNATIONAL
PICTURES
FRED C. PALOSKY
252 East First South
SALT LAKE CITY. UTAH

. he
Exhibitor Bob White
Dies in Portland
PORTLAND, ORE. -Funeral services
were held here Wednesday
White. 73. Oregon theatre
< 17 1 for
operator
Bob
who
died after a long illness at U. S. Veterans
Hospital here Saturday (13 >.
White, with more than 50 years service
in the industi-y. was one of the founders
of the Independent Theatre Owners of
Oregon and a past director. He was also a
trustee of the Pacific Coast Conference of
Independent Theatre Owners and a past
president of the Multnomah County Theatre
Owners.
In 1919 he bought the Princess Theatre
in Portland and in 1923 built a suburban
house that still bears his name—the Bob
White. He retired in 1947 and for nine
years was engaged in the mortuary business
in Portland.
Born in Worthington. Minn., Dec. 5.
1887. he came to Portland when he was a
youngster. He was a member of Lents
Lodge No. 156, AP of AM and of the Hollywood
Post. American Legion. A World
Navy > was also active
War I veteran i
in the Coast Guard in the Portland area
during World War 11.
He is survived by his wife Florence: two
daughters. Mrs. Murrell Lundberg, Tillamook:
Maxine Anderson, Portland: a stepdaughter,
Mrs. Helen Walliker. Portland,
and a step-son, Edw-ard Neimann, Portland;
four grandchildren and six stepgrandchildren.
Congratulatory Telegrams
Flood Colorado Theatre
DURANGO. COLO.—George Hyde, manager
of the Kiva Theatre, proudly displayed
a sheaf of telegrams received in
conjunction with the grand opening of the
theatre after its remodeling.
Among the wires were those from Judy
Holliday and Dean Martin, stars of "Bells
Are Ringing." which was showing as the
reopening feature.
Former managers of the Kiva also sent
best wishes by wire. They are: Dave Davis,
manager from 1927 to 1930, now with the
Atlas Theatre Corp.: Mike Zalesny, 1933-
1936: Jack Kramer and John Telia. The
latter now is in Butte, Mont.
Byron Ellerbrock Takes
New Pension Plan Post
HOLLYWOOD — Byron Ellerbrock. former
administrator of the Loew's iMGMi
pension plan, has been named administrator
of the Screen Actors Guild-Producers
pension and welfare plans, according
to Charles Boren, chairman of the
temporarj' board of trustees.
Other members of the newly-created
SAG-Producers board of trustees are Alfred
Chamie, AMPP secretary-treasurer,
vice-chairman: John L. Dales, SAG national
executive secretary, secretary:
Chester Migden, SAG assistant executive
secretary, assistant secretary.
PORTLAND
plenty of entertainment was available in
this area during the week. Attractions
included a seven-performance appearance
here of Meredith Willson's stage musical,
"The Music Man," at the Paramount. The
touring company opened to a near-capacity
house (2,800) Tuesday (9i and despite
the 90-degree weather kept at this
figure for all evening performances, with
matinees adequate. Gross was reported at
$17,400.
Other competition included the Multnomah
County Fair at Gresham. a suburb.
Headline attraction was the Marquis
Chimps of Jack Beiuiy TV show fame.
They also appear in Columbia's "Stop!
Look! and Laugh!"
Sol Maizels, Aladdin Theatre, has been
commuting between Seaside and Portland
—an 80-mile trip. Maizel's family has
been spending the summer at the beach
On vacation is Herb Royster,
resort . . .
visiting and fishing in Washington State.
Reopening in Union, Ore.
UNION. ORE.—Gilbert Pelland of La
Grande is planning on opening the Roxy
Theatre this month. The house had been
closed for some time. Pelland plans on
first-run pictures and will be open four
days a week, Thursday through Sunday.
W-8 BOXOFFICE :: August 22, 1960

—
—
—
Visitors Fatten Loop
Take at Boxoffice
CHICAGO—Early boxoffice receipts at
the Woods for the opening here of "Ebner
Gantry" were excellent. Loop theatre
operators generally are convinced that
Chicago is a good movie town, and they
regard summer visitors as a boon to downtown
movie business. This fact is. they
feel, substantiated by the evident holding
power of such holdovers as "The Apartment"
and "From the Terrace," the first
upping its grosses at the United Artists
although it was in the tenth week, and
"Terrace" hitting another 200 in the fifth
week at the Oriental.
(Average Is 100)
Carnegie The Cousins (F-A-W) 1 65
Chicago Ocean's 11 (WB), 2nd wk 220
Cinestage Sons ond Lovers (20th-Fox), 2nd wk. . .170
Esquire It Storted in Naples (Para), 2nd wk....200
Monroe Sfranglers of Bomboy (Col); The
Electronic Monster (Col)
Oriental
1 50
From the Terrace (20rh-Fox), 5th wk..200
Palace Con-Can (20th-Fox), I 7th wk 200
Roosevelt Portrait in Black (U-l), 9th 160
wk
State Lake Pollyanna (BV), 2nd wk 220
Surf— I'm All Right, Jack (Col), 2nd wk 140
Todd—Ben-Hur (MGM), 34th wk 200
United
The Apartment (UA), lOth wk...l95
Artists
Woods Elmer Gantry (UA) 215
World Playhouse Ikiru (To Live), (Brandon),
2nd wk 1 70
Kansas City First Runs
Enjoy Good Business
KANSAS CITY—Simimer was dwindling
here from the time standpoint, but not
Insofar as boxoffice attractions were concerned.
"Psycho" virtually duplicated its
sensational first week at the Missouri,
while "It Started in Naples" was a worthy
280 per cent entry at the Paramount and
was holding over. "Strangers When We
Meet" had a good third week at the Midland
and "Pollyanna" held up fine in a
fourth week at the Uptown. A sciencefiction
pair from Columbia— "12 to the
Moon" and "Battle in Outer Space" coined
money on a theatre and drive-in day-anddate
booking.
Brookside Can-Con (20th-Fox), 9th wk 330
Capri Ben-Hur (MGM), 29th wk 200
Fairway Carry On, Nurse (Governor), 6th wk. ..230
Isis and Vista 12 to the Moon (Col);
Bottle in Outer Spoce (Col) 1 65
Kimo Expresso Bongo (Cont'l) 1 50
Midland Strangers When We Meet (Col);
13 Fighting Men (20th-Fox), 3rd wk 135
Missouri Psycho (Para), 2nd wk 450
Poramount It Started in Naples (Para) 280
Plaza, Granada The Lost World (20th-Fox),
2nd wk 115
Roxy Elmer Gantry (UA), 3rd wk 125
Uptown— Pollyonna (BV), 4th wk 175
Indianapolis First Runs
Do Better Than Average
INDIANAPOLIS — Business was above
average again at the first-run theatres
here the past week. "Psycho" got off to a
spectacular start at the Circle. "Elmer
Gantry" and "Strangers When We Meet"
continued doing well in holdovers. "Ben-
Hur," in its 25th week, continued to
prosper although grosses were down from
its high marks.
Cinema The Roof (Trans-Lux);
Poor But Beautiful (Trons-Lux) 110
Circle Psycho (Poro) 250
Esquire My Uncle (Confl);
To Paris With Love (SR), revivals 115
Indiana Stop! Look! and Laugh! (Col);
My Dog, Buddy (Col) 1 35
Keitti's—Strongers When We Meet (Col), 2nd wk. 125
Loews— Elmer Gontry (UA), 2nd wk 150
Lyric—Ben-Hur (MGM), 25th wk 150
Starring in WB's "Girl of the Night"
are Arme Francis, Lloyd Nolan, John Kerr
and Kay Medford.
Convention at St. Louis
To Offer Tips by Experts
New Year's Eve Party
Will Greet 'Ocean's 11'
KANSAS CITY — An offbeat welconif
will greet "Ocean's 11"—opening at the
Roxy Wednesday (24)—in the form of an
out-of-season New Year's Eve premiere
party set to go off Tuesday i23i at 11:30
at the Roxy. Partyers, according to Bob
Goodfriend, Durwood circuit advertising
and promotion man, will include all offduty
law enforcement officials and
sheriff's patrol members in the area ishow
of badge will admit these •, power and
light company employes and personnel of
Brink's ithe money carriers' and also all
ex-members of the 82nd Airborne Division.
All of these elements play an integral
part in the plot of "Ocean's 11," Goodfriend
points out, therefore should "strike
a nerve" with this handpicked audience. To
can-y out the New Year's Eve idea (this
is tied in to the picture, too) guests will
be issued noisemakers, serpentines and
party hats, and will be served Hawaiian
punch in the theatre lobby.
Some $10,000 worth of $ll-bills carrying
the pictures of Prank Sinatra, Dean Martin
and other members of "Ocean's 11" will
be distributed around town. Local station
KMBC is cooperating in the promotion and
will provide coverage of the party.
Delovon. 111., Del-Van
Reopened After 3 Years
DELAYAN,
ILL.—The Del-Van Theatre
has been reopened by the Better Business
Club, which leased the theatre with the
thought of providing some form of community
entertainment. Admission prices
are 50 cents for adults and 25 cents for
children. Emil Pech jr. is managing the
theatre for the club.
Prior to the reopening, the Del-Van
marquee was repainted and seats and carpets
were thoroughly cleaned. Interior surfaces
were refinished, the entire theatre
taking on a fresh, sharp appearance. The
booth equipment and air conditioning were
still in good condition, having been installed
only a short time before the theatre
was closed in 1957.
Plans 'Veedersburg Opening
VEEDERSBURG, IND.—Plans are being
made to reopen the Vee Theatre by late
September. Loren Haas, local businessman,
is undertaking the project of relighting the
theatre which has been closed for several
years. The building is being cleaned and
redecorated. Haas plans to present two
changes of pictures each week, along with
matinees on Saturdays and Sundays.
Paul Merrymans Return
COVINGTON, IND.—Mr. and Mrs. Paul
Merryman, Sixth street, owners and oper-
of the Lyric Theatre, have returned
ators
from a vacation in Michigan and Canada.
They were accompanied by their grandson
Alan. The Lyric was closed dui-ing their
vacation.
ST. LOUIS—Experts on every facet of
the motion picture industry will be in attendance
at the Missouri-Illinois-Theatre
W. L. Barritt George Roscoe
Owners convention here Monday, August
29, at the Chase Hotel. During the all-day
meeting the experts will be available to
the delegates for personal help with individual
problems and also will speak before
the entire delegation.
Included among the speakers invited
are Martin Stone of Mercury Advertising,
Kansas City, who will speak during the
afternoon on theatre exploitation; George
Roscoe, speaking on the benefits of TOA;
Bruce Barrington, owner of radio station
WEW, speaking on radio advertising;
George Kerasotes. chairman of the board
of TOA, and Woody L. Barritt, president
of the Heart of America. Many other authorities
have been invited as well as television
and movie personalities.
The MITO will announce at the convention
that it is endorsing the MPI investment
program as sponsored by the
TOA.
Candidates for the title of Miss Filmrow
are: Allied Artists. Jackie Aubuchon;
Columbia. Martha Baker; Howco, Joyce
Lawson; National Screen Service, LaDonna
Pruitt; Paramount, Jane SmoUer; 20th-
Fox, Loretta Rose; United Artists, Barbara
Cuddy: Universal, Sharonel Prater,
and MGM, Dorothy Dressel. Ernst & Ernst,
National Auditing firm, will conduct and
supervise the balloting. Miss Filmrow will
be sent to the TOA convention.
Effingham, 111., Group
Seeks Theatre Building
EFFINGHAM, ILL.—A group of Effingham
businessmen has offered $54,000 for
the Effingham Theatre building and an
adjoining lot. according to Phil Hays, city
manager here for the Frisina Amusement
Co. of Springfield. The circuit also operates
the Heart and Rustic drive-ins here.
The lot sought by the business group is
at the intersection of East Washington
Avenue and South Fifth street. Private
capital would be used for purchase of the
property and then it would be presented
to the city for development. The city would
remove the theatre building, surface the
lot and operate or control the parking
area, which would provide space for about
52 cars.
Hays said his company previously had
asked $70,000 for the property.
BOXOFHCE August 22, 1960 C-1

. . . Pat
J
ST.
LOUIS
John Dusan, who has been a salesman for
Columbia in Des Moines, will be moving
here to fill the position vacated by H.
J. Bushman at United Artists. Bushman
has moved to Dallas to enter the insurance
business. Dugan was formerly with
20th-Fox in St. Louis before moving to
Des Moines.
MISS FILMROW CANDIDATES—Eight of the nine 1960 Miss Filmrow
contestants pose with A. Ray Parker, president of the Missouri-Illinois Theatre
owners, and the 1959 queen. The girls will compete at the MITO convention in St.
Louis .August 29. Parker owns the Broadway Drive-In. From left to right, are:
Loretta Rose, aoth-tox; Joyce Lawson. Howco; LaDonna Pruitt. NSS; Sharonel
Prater. Tniversal; 1959 Miss Filmrow. Ruth Shurnas. Paramount; Jackie .Aubuchon.
.Allied; Jane Smoller. Paramount; Barbara Cuddy. United Artists, and
Martha Baker. Columbia. Dorothy Dressel. MGM. is missing from the group shot.
Determined Burglars Take
Drive-in's One-Ton Safe
EAST ST. LOUIS. ILL.—Just how determined
burglars can be at times was
demonstrated in a recent robbery of the
French Village Drive-In. 8600 St. Clair
Ave. The target of these burglars was a
2.000-pound safe bolted to the floor and
set in concrete in the theatre office, which
is at the base of the theatre screen.
The burglars struck between 1 and 6
a.m., using an eight-ton truck stolen from
the warehouse of R. B. Potashnick Construction
Co., Cape Girardeau. Mo.
Deputy Sheriff Norman Parrin. who investigated
the robbery, said the burglars
apparently backed the truck up against a
fence surrounding the office, forced a door
and then used a %-inch cable and winch
to pull the safe from its moorings in the
office and load it on the truck.
"In moving the safe," said Parrin, "the
burglars pulled it through an interior wall."
HAVE YOU
MADE PLANS TO ATTEND
THE MITO.
(Missouri-Illinois Theatre Owners)
42nd ANNIVERSARY
CONVENTION
An Exciting One-Day Meeting
MONDAY AUG. 29, 1960
AT THE
CHASE HOTEL
ST. LOUIS, MO.
Th-» Switzer Licorice Co. of St. Louis,
longtime purveyors of licorice products to
theatres, will .show a new line of chocolate
good.s at the TOA convention and tradeshow.
Joe Switzer. partner ani sales
manager, and Chris Switzer. district manager,
will attend the convention and staff
the Switzer booth.
Grace Piccione. who owns the Apollo Art
Theatre, will assume the lease on the Varsity
Theatre the last of September. Scheduled
for the Apollo is the late September
midwestem test engagement of the 20th-
Fox release, "The Idiot."
National Vendors of St. Louis, which recently
expanded into worldwide vending
machine assembly and distribution, will
display its new "222 Cigarette Machine"
and "CC Candy Machine" at the TOA
convention and tradeshow. National Vendors'
variety of vending machines and
confection cabinets are widely used
throughout the country. H. J. Foster, merchandising
director, and M. L. Pearson,
director of marketing, plan to staff the
booth in Los Angeles.
Condolences to Pete Gloriod of Poplar
Bluff on the death of his father in Jefferson
City. Pete is with the I. W. Rodgers
circuit.
Among e.xhibitors branching out are Joe
Goldfarb. Upper Alton. 111., who is building
a laundromat, and C. B. Simmons,
Fairview Drive-In, Newton, 111., who has
opened a Dog 'n Suds Drive-In restaurant
Steiner. former WOMPI with
Arthur Enterprises, announces the birth
of a son . . . Rita Brusselback, United
Artists, is a new member of the St. Louis
WOMPI.
Filmrow was saddened by the death July
23 of Richard H. Stahl. 50. sales representative
for 20th-Fox. His death followed
an ulcer operation at St. Mary's Hospital.
Surviving is his wife Rene. Stahl
had been with 20th-Fox for six years.
A possible future manager for the
South-Twin Drive-In was born to the
present manager. Edward Spradlin. and
his wife Lillian. The baby's name is
Jeffery Allen. He weighed nine pounds
two ounces and has nearly as much hair
as his father.
PERSONALITIES!
COCKTAIL PARTY! LUNCHEON! BANQUET!
MISS FILM ROW CONTEST! MUSIC! DANCING!
ALL FOR
Registration
Fee
Gentlemen $12.50
Ladies 7.50
Mail Reservations to—James Domes, Regal Theatre, 3146 Easton, St. Louis, Mo.
Warners' "Gold of the Seven Saints" is
the motion picture version of Steve Frazee's
romantic adventure novel.
•SELECT" FOUNTAIN SYRUPS
DRINK DISPENSERS
Select Drink Inc.
4210 W. Florissant Av
St. Louh IS, Mo.
Phone
ireen S-5935
C-2 BOXOFFICE August 22, 1960

A SPECTACLE OF the WORLD of TOMORROW!
YOU -will rocket through the fifth
dimension!
YOU -will see sights to stagger your imagination!
YOU -are there in the underground cities 2024 a.d.!
the mutants. ..destroying
ROBERT CLARKE- DARLENE TOMPKINS- ARTHuFa pierce -Robert CLARKE' EDGAR G. ULMER everyone in their way!
Now Available for Booking
CONTACT YOUR yi/?zenlaarL.
fntEnnationaL EXCHANGE
CAPITOL FILM CO.
MAX ROTH
1301 So. Wabash Avenue
CHICAGO 5, ILLINOIS
REALART PICTURES
TOM GOODMAN
441 No. Illinois Street
INDIANAPOLIS 4, INDIANA
AMERICAN INT'L PICTURES
OF KANSAS CITY
EARL DYSON
215 West 18th Street
KANSAS CITY 8, MISSOURI
HArrison 1-2324
REALART PICTURES
GEORGE PHILLIPS—HERMAN GORELICK
3206 Olive Street
ST. LOUIS 3, MISSOURI

. . Mike
. . Lester
1 24
. . Bob
CHICAGO
TenanU of the Norshore Theatre buildine
on the far north side have received a
September 30 eviction notice, when Balaban
& Katz plans to raze the theatre for a
Burl Ives has written to
parking lot . . .
Clyde C. Walter of the Illinois State Historical
Society asking him to name a
town that will fit the title of his projected
movie. "The Pied Piper of " The
picture, due to start August 30. is to be an
American version of "The Pied Piper of
Hamlin."
Brigid Bazlen of Chicago, who has the
role of Salome in "The King of Kings,"
writes that she is winding up her work
abroad in the role, and will tour the capitals
of Europe before returning. Her mother,
fashion commentator Maggie Daly,
joined her and they attended the San Sebastian
Film Festival in Spain.
Max E. Mazur, president of the Jackson
Park Theatre Corp.. is up and about following
a stint in the hospital . . . Walter
May has joined the U-I accounting department
. Kassel. head of Continental
Distributing Corp. here, had to attend
a four-day company meeting in New
York and miss his 30th wedding anniversary
August 17. Son Charles and his family
arrived from Dallas for the celebration.
Brook Fenton and LaVern Baker, recording
stars, share the stage show honors
with the Red Saunders orchestra at the
south side Regal. "Killers of Kiliminjaro"
is on the screen . Stepner of the
Evanston Theatre featured a week of
"Around the World in 80 Days." The attraction
also will have another go-around
at the B&K Riviera and Portage . . .
Elsie
Strout of Universal left on a two-month
tour in Europe. Fellow employes gave her
a farewell luncheon.
UA publicist Wally Heim accompanied a
Chicago Ti-ibune staffer to St. Louis in
connection with a story on the filming
there of "Hoodlum Priest." Heim is arranging
for midwest newspaper correspondents
to catch some of the scene shooting
and to interview Father Clark, Jesuit
priest who heads Dismas House, a rehabilitation
center for ex-convlcts. Don
Murray portrays Father Clark. Heim also
is working on "Inherit the Wind," scheduled
to open here in October. Forty sneak
previews have been arranged for August 29
in Chicago and Milwaukee.
Leo Shauer, 20th-Fox salesman the last
few years in Chicago, has been transferred
CANDY-POPCORN
to St. Louis, effective September 1 . . .Shirley
Sterling, booking clerk at MGM. reports
her mother is recuperating after an operation
MoUie Schwartz, cashierbookkeeper
. . . for Capitol Film, was vacationing
in the west . Conn, manager at
20th-Fox, returned from New York home
office sessions.
MGM booker James Anastas vacationed
at his home near Crown Point . . . Abbott
Theatre Equipment Co. is installing booth
equipment. Ampex sound, CentuiT projectors
and Ashcraft lamps in the Old
Orchard Theatre . . . Teitel Film Corp.,
headed by Charles Teitel, has been contacted
by an Israeli distribution firni to
form a codistribution company. Teitel
would furnish American and worldwide
films for distribution to Israel, while the
Israeli branch would obtain films made
there for dispensing in the western hemisphere
through Teitel Film Corp.
A heavy newspaper, radio and TV campaign
is underway in connection with the
opening of "Strangers When We Meet" at
the United Artists Theatre Wednesday
1.
ABC Vending Corp. declared a 25-cent
dividend on common stock, payable August
25 to stockholders of record August 11. A
report Issued by the company states that
sales for the first quarter of 1960 were
higher than for the same period last year.
Walter Lyons, assistant to Manager Leo
Brown at the Uptown Theatre, retired and
is taking up residence in California . . .
Jack Ryan of the Oriental Theatre management
staff is spending his vacation in
Wisconsin and Minnesota.
. . .
Gerry Franzin and Irv Cinatle, exhibitors
at the Downer Art Theatre, Milwaukee,
were entertained by Chuck Teitel
Eddie Jovan of the Monroe Theatre returned
from two weeks of skin-diving in
Florida. He was accompanied by his father,
James Jovan, who is an expert at spear
fishing.
. . .
Sol Horwitz. assistant to Jack Kirsch, is
gaining a fine reputation here for his work
in oil painting. He is exhibiting at
various affairs in the Chicago area
Mrs. Cora Berenson, president of the
Women's Variety Club, and Mrs. Teresa
Gazollo, vice-president, presented Miss
Chicago with a life membership in the
organization at the Miss Chicago Pageant
held Friday i5» at the Sheraton Hotel.
The event was sponsored by the Variety
Club of Illinois.

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CHICAGO—A
Fate of Old Garrick
Approaches Decision
B&K has offered to sell what it calls an
j
building and site for $1,500,000,
but, Goldberg said, no one has put up a
to buy it.
to the testimony in the case
far, the city offered to lease the Garrick
until the Illinois general assembly
pass on a purchase plan. B&K indicated
that the city would have to guarantee
it a purchaser if the city purchase
fell through, which appears to have
this proposal.
Different Boss, Same Lot
For Mgr. Bernie Barron
HOLLYWOOD—American
International
Pictures' studio manager Bernie Barron,
who has held the post for the past year,
has resigned to take a similar position
with Kkelton Studios. The change, while
in title and employment, will not
Barron physically since it affects
the same lot. Red Skelton having bought
Amco studios a few months ago.
AIP is now leasing space at the studio.
n«iiWI^7niovi«^.
!yM:»1rAwr|pA|AW
decision on what will finally
be done about the Garrick Theatre
may be reached August 23.
Following a formal hearing, superior
court Judge Donald S. McKinley announced
that he wants to consider carefully
a new and important issue raised
by the case; namely, whether a city can be
compelled to permit the wrecking of a prii
vately owned building which some citizens
insist is a great architectural work and of
historical significance.
"For laudable, if not legal, reasons, the
city does not want to give a permit to destroy
this building," said the judge. "The
courts are not supposed to interfere with
*iiisl?U M
a city's jurisdiction unless the city is acting
wrongfully. Here there is no desire on GREAT STATERS PLAN PROMOTION—Managers of Publix Great States
(the part of the city to harass or to be
Theatres in downstate Illinois met to round out a program for thoroughgoing
promotion in
arbitrary."
every situation for "Pollyanna." Attending the conference and
& Katz Corp., owner of the
screening in Peoria were Paul Mason, French Village Drive-In, East St. Louis;
housing the Garrick, have ap-
Gary Russell, Palace assistant, Peoria; Henry Foehrkalb, Wood River; Jack Beaird,
plied for a writ of mandamus to force the Peoria Palace manager; W. John Wendell, Lincoln at Decatur; Charles Brown,
to issue a wrecking permit. Edwin A. Orpheum at Galesburg; Chabner Dean, Irving at Bloomington ; Leonard 0. Worley,
B & K attorney, argued that Peoria; Vincent F. O'Leary, district buyer-booker; Duncan R. Kennedy, vicepresident
and division director; James R. McCullough, district manager, Peoria;
law gives "a clear legal right" to it.
McKinley pointed out that the Jack Wohl, district booker; Merle H. Eagle, Madison at Peoria; Charles Lupo,
have held that a public interest Washington at Quincy; Julius Connelly, Fischer at Danville; Clarence Kulp, Grand
be taken into consideration even at Alton; Paul Morgan, Pekin, and Ray Eaton, assistant at Peoria Madison.
a "clear legal right" to a writ of
mandamus exists.
He did not dispose of the Garrick issue Dred Scott Courtroom
a technical motion, but took sworn
to build up a formal record
In 'The Hoodlum
Chicago Oasis Drive-In
Priest'
if
unusual case, with its implications, ST. LOUIS—The courtroom which
f should be appealed to the Illinois supreme made history over a hundred years ago as Work Being Rushed
•:
court.
the scene of the famous Dred Scott case
CHICAGO—Construction of the Oasis
Arthur A. Goldberg, vice-president of will be taken over for the filming of a sequence
in "The Hoodlum Pi-iest," which be-
Drive-In near Touhy and Higgins road is
I'B&K, testified that the firm is losing $200
being rushed toward a completion. Oscar
day in taxes and maintenance on the gins production on location here this week. A. Brotman and Ben E. and Leonard
now-vacant buOding. Assistant corporation The picture is based on the experiences of Sherman, the latter brothers in the real
[counsel Edward W. Parlee blocked Goldberg's
inclusion among the losses of an-
Louis Jesuit priest who has been acclaimed will be finished this month.
Father Charles Dismas Clark, the St. estate business, hope the 1,546-car project
$300 a day the firm might receive for his work in aiding ex-convicts.
An enclosed air conditioned area seating
200 persons is included for the com-
If the building were torn down and a pro- For the last 13 years, the old courtroom
posed parking garage were erected on the has been a museum operated by the Department
of the Interior. Don Murray will tower will be 60x130 feet.
fort of walk-in patrons. The steel screen
islte.
Testimony revealed that B&K purchased star as Father Clark in the movie which Plans are to operate throughout the
Garrick land, subject to a lease, for will be directed by Indn Kershner. Others year on a run policy direct after Loop
$425,000 in April. Goldberg had stated that in the cast include Keir Dullea, Cindi showing.
the land represented about 75 per cent of Wood, Larry Gates, Don Joslyn and Logan The cost is estimated at $500,000.
building's $1,384,000 assessed valuation. Ramsey.
Herman Katz of lA Dies
PITTSBURGH—Herman Katz, 71, projectionist
at the Manor Theatre, Squirrel
Hill, for upwards of 30 years, died August
8 in his home as the result of a heart
attack. He had worked the day before he
was stricken. He had been a member of
lATSE Local 171 for 45 years. A brother.
Charles Katz. is projectionist at the Silver
Lake Drive-In Theatre, Washington Boulevard,
and a sister, Blanche Brenner, is employed
at Columbia Pictures.
Anderson State Updated
ANDERSON, IND.—The State Theatre,
reopened in October by Wayne and Alice
Harris, has 900 new seats which were Installed
as part of the updating program
inaugurated by the new operators. Most of
the old carpeting in the theatre has been
replaced by attractive new carpeting. A
constant emphasis is kept on maintaining
clean and comfortable atmosphere at the
State.
Telephone Company Buys
Bristol Cameo Building
NEW HAVEN—The Connecticut Theatrical
Corp., Stanley Warner subsidiary
here, has sold the 33-year-old Cameo Theatre
building. Bristol, to the Southern New
England Telephone Co. for a reported
$155,000. the theatre circuit planning to
continue a film schedule indefinitely under
Dennis Rich, resident manager. The theatre
seats 1.642.
Rich indicated that the Bristol theatre
plans would be forthcoming in advance of
the projected Cameo closing: the telephone
company would use the space for added
facilities.
Buys Jacksonville Theatre
JACKSONVILLE. ILL. — The Frisina
Amusement Co.. Taylorsville, has purchased
the local Times Theatre. Dominic
Frisina. president of the circuit, announced
the purchase.
BOXOFFICE August 22, 1960 C-5

KANSAS CITY
Tn a career during which he has rubbed
shoulders with several crops of screen
stars and Hollywood personalities, WB exploiteer
Don Walker has met all types and
he isn't too easy to impress. So to hear his
wr.rm admiration expressed for actor Ralph
Bellamy, for whom he acted as press reprrsentative
in St. Louis earlier this month.
Is to know you're not getting the typical
publicity puffs. Walker was scheduled to
meet Bellamy at Union Station at eight
o'clock in the morning, the actor's private
car having been detached from a train
which had come up from Port Worth, arrivini
during the night. Promptly at eight,
Bellamy appeared on the platform, all
s'icked up and ready to meet the press.
Walker says that to anyone who's waited
around for as many "stars" as he has, that
was big news in itself. Then, he added,
the way the actor handled himself in a
press interview with a Globe-Democrat
reporter and the range of subjects at his
command also was a treat. The new^spaper
must have thought so too, because a
large feature story complete with photograph
appeared in the Globe-Democrat as
a result of the interview. All of which gave
a fine advance boost to "Sunrise at
Campobello" which stars Bellamy as FDR
and which will be shown as a roadshow
attraction this fall.
G. L, Johnson, 64, a former Kansas City
theatre owner, died Thursday illi in Van
Nuys, Calif. He ha.s been ill for some time.
In 1927 with the late Bill Parsons, an uncle
of his, Johnson owned the Aladdin
Theatre here.
Anyone wanting a "way-out" sensation
short of indulging in goof balls might take
a look at "The Black Cat," short subject
comprising Edgar Allan Poe's horror
classic, as narrated by Basil Rathbone. told
through a sequence of ingenious and evilly
fascinating paintings by John Fenton. This
little chillmaker is playing the Kimo here
with "Expresso Bongo." an appropriate
pairing since neither is childi-en's fare.
The Columbia picture "Strangers When
We run
a
Parts for a
Loon
SHREVE
217 West IBlh St

1
INDIANAPOLIS—Damages
I
I
I
I
Promotions
I DANVILLE,
I
I
HOLLYWOOD—"The
Indiana Circuit Asks
$3,600,000 Damages
of $3,600,000
are sought in a Sherman act anti-trust suit
filed in Federal Court by Syndicate Theiatres,
which operates movie houses in Coilumbus,
Franklin, Elwood, Wabash and
Batesville.
Defendants include the five downtown
Indianapolis movie houses, five motion pic-
j
iture distributing firms and Universal Film
Exchanges.
Th: suit charges a monopoly in restraint
of trade because Indianapolis movie houses
are given precedence in showing top boxoffice
attractions.
Claude M. Spilman, one of the attorneys
filing the new action, said it was an
lamended complaint bringing up to date
ja similar suit now pending before Federal
Judge William E. Steckler. That suit was
filed about four years ago.
Joe Finneran, Hope, is president of
[Syndicate Theatres and Trueman Rem-
'busch, Indianapolis, is vice-president.
;Five National Companies
iTie in With Howco Film
CHARLOTTE—National cooperative adjvertising
campaigns have been set with
Ifive major manufacturers for Howco Initernational's
"Thunder in Carolina," wide-
Iscreen color production starring Rory Calihoun
and Alan Hale. Included in compainies
participating are Wynn Oil Co. of
iCalifornia; Goodyear Tire & Rubber Co.
|of Akron, Ohio; The Pure Oil Co., Chiicago,
all on a national basis, plus Wilkening
Mfg. Co. of Philadelphia, piston-ring
(makers, and Grey-Rock division of Ray-
Ibestos-Manhattan, covering the U. S. and
ICanada.
will include 300,000 threeicolor
window posters carrying the name
and playdates of local theatres, standee
icards for retail stores, television spots,
ico-op newspaper ads, radio spots, and projmotion
tie-ins with local theatres. The
'success of initial engagements of the racjing
film in Ohio, Tennessee, Virginia,
jGeorgia and Florida have prompted Howco
ito double the original ad budget to $250,-
IQCO. "Thunder in Carolina" has been held
lover in all key engagements to date.
Two Indiana Businessmen
Open Danville Theatre
ILL.—The Royal Theatre
|was reopened recently under the new manlagement
of Robert Ahart of Speedway and
Ivance Greening of Danville. The theatre
jis operating under the protection of the
'Pinkerton National Detective Agency.
The new management can-ied out an exjtensive
remodeling program at the Royal
prior to the opening. The theatre is open
5ix nights a week and offers matinees on
jSaturday and Sunday. The theatre is
|:losed on Tuesdays.
!Meg Chore to Roy Boulting
Eddie Chapman
j
iStory," starring Laui-ence Harvey, will be
jlirected by Roy Boulting. The picture
|.''olls in England next month, with Fred
Peldcamp producing for United Artists
'elease.
Andromache Kalafat Asks
$3,000 Rental Judgment
AUBURN, IND.—Andromache A. Kalafat
of Garrett has filed a complaint in the
DrKalb circuit court seeking judgment for
$3,000 for "rental" of theatre equipment
while the Tii-Hi Drive-In, northwest of
Garrett, was in receivership.
The plaintiff alleges the property was
usid by Albert H. Borkenstein of Fort
Wayne, who leased the theatre and equipment
from April to December 1959. The
thsatre was sold at sheriff's auction by
Sheriff Dorsie A. Likens in December 1959
to satisfy judgments awarded by Judge
Harold Stump to the Peoples Savings &
Loan Ass'n of Aubm-n, Peter Mailers of
Fort Wayne and other creditors.
Named as defendants in the action are
the savings and loan association. Mailers,
Borkenstein, Warren G. Sunday, an Auburn
attorney who served as the court-appointed
receiver in the case, and the Western
Casualty & Surety Co.
The lease agreement under which Borkenstein
operated the theatre for eight
months was approved by Judge Stump.
In the complaint, the plaintiff alleges
the property was "damaged" and that
Borkenstein failed to compensate or offer
to compensate the plaintiff for the use of
personal property. The plaintiff alleges
further that the receiver had no right to
turn the property over to Borkenstein for
use in operation of the theatre.
Zugsmith to Helm 'Rip/
A Futuristic Musical
HOLLYWOOD — Albert
Zugsmith has
been inked by Jack Harris to helm a forthcoming
musical spectacular, "Rip Van
Winkle in the 21st Centm'y-" Jack Benny
and Bobby Darin will be starred in the
color production, which will have 30
cameo star appearances, according to Zugsmith,
and a $3,000,000 budget.
"Rip" is an original screen story by
Marion Hargrove and will follow completion
by Zugsmith of "Confessions of an
Opium Eater" for Allied Artists. Zugsmith
is currently megging and producing
"Dondi," for AA, and has two yet unreleased
films, "Sex Kittens Go to College"
f nd "College Confidential."
I
INDIANAPOLIS
TVArs. Helen Bohn was called to Memphis
by the death of her brother, Herman
Fuhrer, who died at a Memphis hospital
after a long illness . . Lee Lewis, NTS, is
.
vacationing with his wife. They are on a
tour of Washington, D.C., Philadelphia,
New York and Boston.
Avondale Playhouse, summer theatre inthe-round,
will close for the season September
4 with Margaret O'Brien in "The
Young and the Beautiful." Among the
guest stars here this season were Wendell
Corey, Imogene Coca, Reginald Gardiner,
Prances Parmer, Marge Champion, Robert
Q. Lewis, Jack Carson, Hugh Marlowe and
K. T. Stevens.
Visitors on the Row: Art Cheronis.
Noblesville ; Nick Paikos, Tipton; Forrest
songer, Veedersburg; Floyd Morrow, Louisville;
William Doty, Winamac; Hari-y Ziegler,
Thorntown; Larry Burdett, Richmond;
Virgil Bogue. Gas City; Irving Tamler,
Fountaintown: M. J. Turoci, Clinton, and
Mr. and Mrs. Wayne Harris, Anderson.
On Toledo Arena Staff
TOLEDO—Ralph Clifford, formerly of
New York, who has managed theatres for
the Kane circuit in Ohio, and former
stage technician and professional entertainer,
has joined the staff of Andy Mulligan,
manager of the local Sports Arena,
as promotion and public relations man.
Bank Buys Theatre
KOKOMO, IND.—The First National
Bank has purchased the Indiana Theatre
on North Main street, across from the
bank's present quarters, and will raze the
theatre structure to make way for a fourstory
bank building. Construction will begin
early next year.
G E^^BA R
THEJSSTRE EQUIPMENT
442 N. ILLINOIS ST., iNDIANAPOLIS, IND.
"Everything for the Theatre"
seMfMB In
D 2 years for $5 Q 1 year for $3 D 3 years for $7
G Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE..
NAME
POSITION
THE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
ilOXOFTICE August 22, 1960 C-7

^^^^^^
ill
WHAT HAPPENS
WHEN A NATION
SPENDS MORE
ON GAMBLING
THAN IT SPENDS FOR
HIGHER EDUCATION ?
If you can find any Romans around, ask them. They lived
pretty high on the hog in their day. That is, until some
serious-minded neighbors from up North moved in. The
rest i.*i
ancient history.
You'd think their fate would have taught us a lesson.
Yet today we Americans spend twenty billion dollars a
year for legalized gambling, while we spend a niggardly
four-and-a-half billion for higher education. Think of
it! Over four times as much! We also spend six-and-ahalf
billion dollars a year for tobacco, nine billion dollars
for alcoholic beverages, and billions more on other
non-essentials.
Can't we read the handwriting on the wall ?
Our very survival depends on the ability of our colleges
and universities to continue to turn out thinking men
and women. Yet today many of these fine institutions are
hard put to make ends meet. Faculty salaries, generally,
are so low that qualified teachers are leaving the campus
in alarming numbers for better-paying jobs elsewhere.
In the face of this frightening trend, experts estimate
that by 1970 college applications will have doubled.
If we are to keep our place among the leading nations of
the world, we must do something about this grim situation
before it is too late. The tuition usually paid by a
college student covers less than half the actual cost of
his education. The balance must somehow be made up
by the institution. To meet this deficit even the most
heavily endowed colleges and universities have to depend
upon the generosity of alumni and public spirited
citizens. In other words, they depend upon you.
For the sake of our country and our children, won't you
do your part? Support the college of your choice today.
Help it to prepare to meet the challenge of tomorrow. The
rewards will be greater than you think.
It's important for you to know what the impending college crisis
means to you. Write for a free booklet to HIGHER EDUCATION,
Box 36, Times Square Station, New York 36, New York.
,,61N0
Si
*//e st»^
Sponsored as a public service
in co-operation ivith The Council for Financial Aid to Education
^/\- HIOHCR EDUCATION
Through the Courtesy of
BOXOFFICE
C-8
BOXOFFICE :: August 22. IMO

I
•
The
j
Target
New $500,000 Theatre
For Fort Lauderdale
FORT LAUDERDALE. FLA.-—Construc-
I
'tion will start soon on a $500,000 motion
ipictiu-e theatre at the Sunrise Shopping
ICenter. according to Charles Creighton,
president ol the shopping center. Creighton
said that the 1,500-seat de luxe theatre
would be managed by Smith Management
Co.. a Boston firm which manages the-
,atres across the country.
theatre building will provide space
for several stores and eating places.
Creighton said that the theatre would have
1.900 square feet of floor space and the
stores and eating places would have 1,500
Isquare feet.
date for completion of the conjstruction
was not revealed. Aixhitects for
the project are Gamble, Pownall and Gil-
'roy. the Fort Lauderdale firm which designed
the shopping center.
Exhibitor Beauford Diehl
Dies in Jennings, La.
JENNINGS. LA. — Beauford Malcolm
Diehl. 60. manager of the Strand Theatre
•
for the last 13 years, died recently after
an illness of around three months. He
was a patient at the American Legion
Hospital the last 15 days prior to his death.
He was born in Port Gibson, Miss., but
had resided here since 1930. He was a
member of the First Methodist Church.
Survi'i-ors are his mother, Mrs. J. H.
Wildman, Jennings; his wife Agnes; a son,
Clinton Elmer Diehl, and one daughter,
IMrs. Bobby Murry, both of Jennings.
jExhibitor Cecil Callaham
lis Nominated as Mayor
NASHVILLE, ARK. — Cecil Callaham.
manager of the K. Lee Williams theatre
{Operation here, has been nominated by the
(Democrats for mayor. Although the office
(will be on the November ballot, the Demo-
'cratic nomination is practically the same
;as election.
Callaham defeated Barney Smith, retired
railroad and oil distributor, by a
vote of 673 to 509. Callaham made an unsuccessful
bid for nomination to the
mayor's office in the fall of 1958 as an
independent.
Ohio Airer Loses $675
FINDLAY, OHIO—Approximately $675
from concessions operations were lost to
burglars at the Pindlay Drive-In, West
Sandusky street. The burglars entered the
concessions part of the drive-in building
by prying a lock on the women's restroom
door. The money was taken from
the safe in Manager Herbert Solomon's
office.
Larry Haddaway Steps Up
H A R T F O R D—Robert M. Sternbui-g,
[president of New England Theatres, has
[appointed Larry Haddaway, formerly assisjtant
manager at the Arcade Theatre,
[Springfield, Mass., as manager of the
(strand Theatre, Holyoke, Mass. Haddaway
'succeeds Phil Scott, who has resigned to
loin the Smith Management Co.
Luxurious Cinema in Pompano Beach
Delights Capacity Opening Crowd
Drive-In Project Blocked
By Huntsville Residents
HUNTSVILLE, ALA.—A fight by a
Huntsville residential group against a
drive-in theatre in their neighborhood has
resulted in an ordinance by the city council
prohibiting construction of such within
the city limits.
The Lakewood Citizens Ass'n. failing in
early attempts to get the council to establish
a 600-foot buffer zone between the
Lakewood subdivision and a nearby industrial
district, requested the council to pass
the ordinance, which it did.
A building permit previously issued to
Rhett Woody for the theatre was revoked.
Building Inspector James McKee said.
Decision to revoke the permit was not
made at a public meeting of the council.
Remodeling Plan Progress
At Durham, N.C.. House
DURHAM. N. C.—A new name script
and blinking lights have been installed on
the Criterion Theatre as the final project
of a complete remodeling of its marquee.
Theatre Manager Grover Baker said yesterday
that all seats will be re-covered and
the concession stand remodeled in the near
future.
Other work completed in recent weeks
includes the remodeling of the boxoffice.
the painting of the entrre inside of the
building and the installation of new aisle
carpets.
Lopert Buys 'Cold Wind'
For Art House Viewing
LOS ANGELES— "A Cold Wind in August,"
independent featm-e under the Troy
banner, has been bought outright by Lopert
Corp., the art product releasing part
of United Artists.
Scott Marlowe and Lola Albright star
in the film which will be aimed for art
house distribution in the fall. It was produced
by Phil Hazelton and directed by
Alex Singer, who financed the entire film.
Burton Wohl screenplayed from his own
novel.
New Carpeting, New Seats
At Hope, Ark., Saenger
HOPE. ARK.—Work has been completed
on the installation of 500 new seats and
entirely new carpeting in Hope's big au--
conditioned Saenger Theatre, now rated as
one of the finest motion picture houses in
Arkansas. The installation was under the
direction of Manager Henry Seamans.
Even the snack bar has been redecorated,
now featuring an attractive new green
plastic front.
Retitle Columbia Release
NEW YORK — "Hand in Hand" has been
selected as the final title for the Helen
Winston Prods. -Associated British production
which was filmed for Columbia release
under the title of "The Star and the Cross."
POMPANO BEACH. FLA.—A full
house
and five municipal officials opened the
$310,000 Cinema Theatre at Shoppers
Haven in Pomano Beach Thursday HI)
amid the tinsel and glamor of a full-scale
premiere. The capacity audience saw
"Ocean's 11." Guests included the Chamber
of Commerce, city government officials and
county dignitaries who praised the beauty
and comfort of the 1,100-seat theatre, the
first indoor movie palace to be built in
Broward County in nearly ten years.
The theatre, boasting the largest indoor
screen in the southern part of the state,
was built by the Yorra Bros., developers
of the vast Shoppers Haven, the sprawling
Cresthaven subdivision in the area north
of the city on North Federal highway.
Cutting the ceremonial ribbon before the
audience was Pompano Beach Mayor Russell
B. Clarke. Vice-Mayor Lester Boese of
Deerfield Beach, and county commissioners
Vivian Saxon of Pompano Beach and
Prank Adler of Dania.
Hosting the event were the Yorra Brothers;
James Sharkey, partner in the leasing
Ess & Ess Corp.; Bob Daugherty, representing
General Drive-In Corp.. which is
conducting the operation of the theatre,
and Jack Hegerty, resident manager of the
Cinema.
Congratulatory telegrams on the bulletin
board in the lobby included those from
Marilyn Monroe. Bing Crosby, Angle Dickinson.
Jimmy Stewart, J. B. Tomlinson of
Warner Bros.. Kim Novak, Dick Powell.
Frank Sinatra, Dean Martin, Elvis Presley
and others.
The boxoffice is outside the theatre and
enclosed in glass. It is air-conditioned,
neon-lighted and has dual windows. The
counter is formica in gold and charcoal,
the color scheme that is carried out
throughout the theatre. The floor covering
inside the theatre is carpeting with a ribbon
pattern in red, black and charcoal.
Adobe brick surrounds the planters and
marble baseboards form the base for the
walls of aluminum over a blanket of Piberglas.
The continental seating has a 47-
inch cross over aisle and the seats are
retractable pushbacks by American Seating.
Instead of a stage, there is an apron
and the screen is 28x65. The parking lot
has facilities for 2,000 cars.
Greenville Sunday Movies
Attract Good Attendance
GREENVILLE. S. C.—Good attendance
at Sunday motion picture showings were
reported by exhibitors here after the Sunday
showing had been legalized by the city
council. The council acted under a state
law which permits Sunday movies in cities
of over 62.000 population, a mark which
Greenville for the fii'st time exceeded in
the 1960 census. The new census figure for
this city is 65.773.
Last year local exhibitors challenged the
ancient blue laws of the state which had
forbidden them to operate on Sunday. Only
last month the state Supreme Court upheld
the laws' constitutionality and the
validity of then- application to movies.
30XOFFICE August 22, 1960 SE-1

3,000 Patrons See Movies Each Week
In Theatres of Small Newport, Ark,
NEWPORT. ARK.—Whatever the
Associated
Press movie writer says, movie business
is very much alive here. Mrs. Edith
Evans, manager of the Capital and Strand
theatres, said.
She took issue with a story in the Newport
Independent by Bob Thomas, AP
movie and television writer. His article
analyzed new troubles the movie Industry
has with actors' strikes and sales of old
movie hits to TV.
"Twenty-five years ago," Thomas wrote.
"80 million Americans went to see a movie
every week. Today, less than half that
number go. The population has increased
by 40 millions."
But, says Mrs. Evans, it ain't necessarily
so in Newport.
"We have more than 3.000 persons who
pass through our theatre doors every
week." she said. Crowds of children at
the weekly movie "Junior Jamboree," she
added, have grown so great, it now takes
two theatres to handle them.
"Show business is a long way from being
dead in Newport, and I'm proud to be a
part of the motion picture industry," Mrs.
Evans continued.
She added that she appreciated her business
from Newport people and that "we
try to treat everyone as our guests, and
especially we try to look after the children
as our guests as well.
"Maybe the motion picture business
looks nearly dead to some people," she
said, "but it's definitely not that way
here."

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. . Theo
. . Leo
was
—
.
NEW ORLEANS
T t'. MontRomcry was the first exhibitor
in this area to get the Will Rogers
Hospital collections under way, starting
Thursday >i> with audience collections as
"Portrait in Black" began its fourth week.
Myrtle Swearington, manager at Montgomery's
Joy. said that patron response
has been excellent. WOMPI members are
taking up the collections at the Joy and
all other first-run theatres, as well as at
neighborhood houses which request their
assistance. Other early starters on the collections
were Loew's State. Saenger and
RKO Orpheum. all of which began the
collections Wednesday il7>.
"Thunder in Carolina," Howco Pictures
production filmed in the Darlington area
of South Carolina, opened in this area
Wednesday il7i. playing day and date in
12 situations in Baton Rouge. Lafayette
and the Alexandria areas. It is being
backed by a powerful all-media campaign
and is drawing big crowds at all theatres,
being a picture with appeal to patrons of
all ages.
Carol McNamara is the new stenographer
at Columbia Pictures . Anderson
has taken over operation of the Lyric.
McComb. Miss. Gulf States Theatres, which
formerly handled the complete operation
for the Solomon interests, will continue to
do the buying and booking.
Spence Steinhurst, AIP publicity representative
based at Atlanta, is in the territory
assisting with the promotion of
"House of Usher," distributed territorially
by Howco Pictm-es of Louisiana. It is
booked for an early showing in Monroe,
Alexandria, Baton Rouge and at the
Saenger here in the early part of September
. . . Visitors at the UA exchange
were Sidney Cooper, the company's south-
TI00KIN6 SERVICE
221 S. Church St., Charlotte, N. C.
FRANK LOWRY—JOHN WOOD
PHONE FR. S-7787
ern and eastern division manager, and
William Hames, district manager.
Curti-s Matheme, former Filmrow staffer,
later in exhibition on the Gulf Coast and
now in real estate, returned to the Row
for a visit . . . Industry vacationists include
Maurice Artigues. UA salesman;
Ruth Cook, Warner billing clerk, a stay-athome
with occasional nearby fishing excursions:
Grace Zatarain. Columbia's office
staff, and Jane McDonnell, Paramount,
to Miami and perhaps by plane to Nassau
for a few days to soak up the sun and
splash in the surf. Two other Paramount
vacationers are Elaine Montalbano. who
went to Hot Springs, and E. E. Shinn,
salesman, who was undecided on his destination.
Ed Remig, AIP representative, was here
from the home office on the west coast for
a brief visit at Masterpiece Pictures exchange.
Masterpiece Pictures' newest releases
for AIP, ready for booking, are
"Why Must I Die?" and the package of
"The Amazing Transparent Man" and
"Beyond Time."
Amos Lae, Joy Theatre assistant manager,
is back at Baptist Hospital because
of a sudden infection in his right knee.
This is the knee Amos injured several
weeks ago when he fell on a rain-drenched
sidewalk .
Zabelin. Columbia press
representative and exploiteer. was in town
to promote "Strangers When We Meet."
It is
to follow the current attraction, "Hercules
Unchained," which is bringing 'em
out in droves at the RKO Orpheum.
Mike Heck sr. of By-Heck Popcorn &
Supplies is vacationing with these relatives;
his daughter Helen, son-in-law Bud
and grandson. Buddy Lucas, who are here
from their home in Washington. D. C;
daughter Thelma and son-in-law, Albert
Glynn, a driver for Transway; son Michael
and daughter-in-law Rita and their two
sons. Mike III and Gordon. This group
went to the Florida Gulf Coast for a Sunday
of fishing and picnicking. The Lucas
family will remain here 15 days before
returning home.
Mrs. Connie Aufdemorte sent in news of
the birth of a son to Mr. and Mrs. Lew
Langlois jr. late in July. Mrs. Aufdemorte
keeps account books for Lew Langlois jr.
and sr., who operate theatres in New Roads
and St. Prancisville.
Exhibitors in from Mississippi were M. A.
Connett and booker Marijo James, Connelt
Theatres, Newton; T. G. Solomon,
Gulf States Theatres. McComb; Claude
Bourgeois, Biloxi, and "Pic" Mosely, Picayune.
From Louisiana: Frank deGraauw,
F&R Enterprises, Abbeville; Joseph Barcelona,
Regina, Baton Rouge: Nick Lamantia,
Ritz, Bogalusa. and Phillip Salles,
Covington. Also making the round of exchanges
was Waddy Jones. Joy's Theatre's
booker, and Don Stafford, head of Dixie
Theatres.
New staffers at Paramount are Clayton
Casbergue. who was formerly with Warner,
and Lena Collins, assistant booker, who
came back after being away a long time
. . . Hazel St. Romain. Columbia head
cashier, will soon be departing from the
company to await the arrival of a baby.
The Twin Drive-in's north screen for a
third week racked up big-to-record grosses.
For two weeks it was with "I Passed foi
White." In the third week it was with
"Private Property." Radio advertising for
"
"I Passed for White supplemented by
a photocopy letter composed by the management
and sent, with a photograph o^
the femme star in a tense scene from
the film, by first-class mail to various
selected business places such as beauty
and barber shops, tailor shops, ready-towear
shops, men's apparel stores, shoe
repair shops, etc.
"Carry On, Nurse," ran up the topmost
opening night grosses at the Peacock since
that theatre's advent in May as an art
showcase. Both 7:30 and 9 o'clock opening
night shows drew capacity crowds. The|
picture is still at the Peacock and prob-'
ably will remain for weeks to come. Each
patron leaving the Peacock is presentee
with an artificial daffodil as a con.stant
reminder of the show.
The WOMPI August supper meeting wa;
held Wednesday

[
downtown.
I
support
j
keep its films on strictly an art basis. But
it was on the north side of Buffalo Bayou
and could never manage to get patrons,
though it was only a few minutes from
Unable to get either public
or critic support (with the ex-
of George Christian of the Post)
the Alray went hungry for six months before
booking "adult only" films, which
draw paying crowds.
someone is willing to build a new
[ theatre, Houston will not have an art
house per se. It now has the River Oaks,
is sort of an art theatre on a popular
scale, but not an art house in the true
of the word. The Tower is considered
some to be an art house but has the
status as the River Oaks. The Delis
also considered to a degree to be
an art house, although its shows are much
more popular in appeal and it runs a lot of
family type shows (strictly not art). Howhigh
competition remains for art
that appeal to the masses.
the obscure films that are raved
about by people in towns with art houses
cannot always be seen in the nation's sixth
city, a city that is overloaded with
and has one of the finest
symphony orchestras in the world. Maybe
the Alray can take consolation in the fact
that the Houston Grand Opera Ass'n is
having troubles, too.
j
ception
t
I
Until
. which
'
, sense
I by
, same
I
man
,
ever,
I
shows
I
But
r
I largest
1 balletomanes
j
I absence
I
i
j
j
advertising
campaign headed by assistant manager
Hence "Bud" Thaxton, in the temporary
of Manager Bill Bohling, ushered
"Bells Are Ringing" into the Trans-Texas'
EUanay Theatre.
A tie-in was effected with J. Ray Maxwell,
owner of Telephone Secretarial Serv-
where, prior to the playdate, 3,000
inserts were sent to all his regular
and all his prospects. The in-
serts contained a Telephone Secretarial
Service advertisement on one side and ad-
I
vertising for "Bells Are Ringing" on the
other. Six thousand multicolored postcard
were sent to selected persons rethem
of the playdates.
In the lobby of the theatre Maxwell installed
a single channel receiver.
i ice,
'
billing
I
customers
]
mailers
;
minding
,
. . . Spurgeon
. . . James
. . R.
8 ) . The
. . Tom
. . Sympathy
. . Demolition
. . WOMPI
"Prom the Terrace." which had been
booked for starting Thursday (11). Other
larly opening engagements of "Hell to
Eternity" reporting standout grosses for
the first week were the Strand, Shreveport:
Paramount, Texarkana; Saenger,
Biloxi, Miss., and Temple, Meridian, Miss.
Houston Alfray Gives Up
Trying to Be Art House
HOUSTON—The "art film" is still looking
for a home here. The Alray Art House
has dropped the art from its title and is
now showing class C films. Operated by Al
Zarzana, the theatre struggled valiantly to
[ Hence Thaxton Organizes
Lively 'Bells' Campaign
EL PASO — An extensive
First on Lyons' Slate
HOLLywoOD — Producer Richard E.
Lyons has drawn his first assignment from
MGM studio head Sol C. Siegel— "Recollection
Creek," the Fred Gipson tome previously
on Pandro S. Herman's slate.
Franklin Coen will write the screenplay.
ATLANTA
prichard Hobson, Warner Bros, booker
and president of the local lATSE. and
Virgil Hopkins. Paramount booker and
union business agent, reported on the
meeting held recently in Memphis, at the
monthly meeting Tuesday night i9) ...
The Princess at Carthage, Tenn., was
destroyed by fire caused by an electrical
storm Monday ( theatre was operated
by John Phelps.
The Grand, Bessemer, Ala., operated for
many years by the 'Wilby-Kincey circuit,
will cease operation following the last
showing August 31. The building will be
converted for another business. The State,
operated by Ted Jones, will be the only
downtown first-run operation as Bessemer
Dumi, operator of theatres
at Chattahoochee. Fla., has taken over the
theatre at Cairo. Ga., from Mrs. J. C.
Camp and changed the name from Zebulon
to Dunn. Dunn buys and books for
Chattahoochee out of the Jacksonville
branches and this was his first trip to
Filmrow here in a long while.
Mr. and Mrs. Jim Duncan and children
of the Wilson Drive-In, Florence, Ala.,
have returned from vacationing in the
Carolina mountains . Jones.
Storey circuit executive, his wife and two
sons are in New York on a business and
pleasure trip . . . UA booker Walter Mac-
Donald and his wife Doris retm-ned from
a North Carolina vacation and a few days
afterwards their house was struck by
lightning. The summer storm caused some
damage to the front part of the house.
Sympathy is extended to the family of
John Boyd, operator of the Dixie and 51
Drive-In, Lewisburg, Tenn., on his recent
death . E. Turner, Woodbury, Woodbury,
is recuperating at his home following
recent hospitalization . is also
extended to Charlie Overton, manager of
the Roosevelt Drive-In here for Fred
Coleman, in the recent death of his father
Reynolds, operator of the
theatres at Madison and Union Point, and
his family are vacationing at Orlando,
Fla.
On the reopening of the Central Theatre,
which is closed for remodeling, it will be
a first-run outlet, according to Bob Moscow,
general manager of Independent
Theatres of Georgia, which owns the Central
and also operates the Rialto Theatre
here. Approximately $25,000 will be spent
to enlarge the lobby, install new equipment,
lay new carpeting, etc.. in the facelifting
operation. The Central, first known as the
Vaudette and later the Center, has been
in operation 33 years .
of the
Fairfax at East Point, which has been
closed for several years, was completed
recently and the property will be tm-ned
into a parking lot for a bank. When the
old East Point Theatre was damaged by
fire, it was torn down and the operation
moved over to the theatre once known as
the Russell. The East Point is managed
by Mrs. 'V. M. King, who has held this
position since 1948, and is owned and
operated by Georgia Theatre Co.
Mrs. Mary Brockett, former Crescent
Amusement Co. booker. Nashville, is vacationing
here, spending her time between
the homes of Mr. and Mrs. Ralph McCoy,
former Wai-ner Bros, executive, and
Martha Chandler. UA booker.
Mack Clark of the Coffee Drive-In,
Enterprise, Ala., was in conferring with his
booker. Bill Andrew of Southern Independent
Exhibitors. Other Filmrow exhibitors
included Floyd Morrow of Indianapolis.
Ind., booker for the Sumner Drive-
In, Gallatin, Tenn.: T. E. Watson. Grand,
Montevallo and Alabaster Drive-In,
Alabaster, Ala.; Mr. and Mrs. A. L. Sheppard.
Grand and Burke Drive-In, Waynesboro;
W. W. Fincher jr., Starlite Drive-In,
Athens, Tenn.. Skyway Drive-In, Oxford.
Ala., and Montgomery and Jet Drive-Ins,
Montgomery. Ala.; Juanita Force and
Juanita Pemberton; Lakemont Drive-In,
Alcoa and Newport Amusement Co., Newport.
Tenn.; Mort Tune. Princess, Shelbyville,
Tenn.; Clyde 'Vaughn, War Eagle,
Auburn Ala., and Jay Solomon, Independent
Theatres, Chattanooga, Tenn.
Gene Hudgens, UA office manager. Jacksonville,
and his family spent the weekend
here with his father and mother. His
father Jim is office manager for Columbia
president Mrs. Jean MuUis
presided at the board meeting following
dinner at the Variety Club Monday

—
. . Nonnan
. . . Peyton
. Here
was
. . The
: August
. . Also
MEMPHIS
yariety Tent 20 spent $38,198 on the Variety
Clubs Heart Institute— a children's
hospital—and 4.733 patients were
cared for during 1959. Herod Jimmerson,
press guy. announced after Tent 20 won
the heart award at the international convention.
.Ml roads will lead here Tuesday and
NEWS
TRAVELS
FAST!
Run a great feature—and the whole town
comes. Usher them to run-down, hardonthc-cpidcrmis
seats—and the whole
town talks! Word gets around—and the
best award-winner won't help. So, you
see, it pays— in profits—to rehabilitate
wcory-worn seats. We do it fost—for
very little! Coll us!
Now Available "
|
r The NE^N "V'NJ,';;'"-'"" 1
, SEAT CUSHION ^^^, ,
MANUFACTURERS
Ko.m ItMl.lj.r &
Sirlr,: di-hlons. back
WRITE, WIRE OR
PHONE ALPINE 5-S4S9
rtTfS.
DISTRIBUTORS
rntmlslcry
fabrics
!iri\ jmcral seltinc
-iippllts
THEATRE SEAT SERVICE CO.
A Oi' of
SEATING CO.
160 Hermitage Avenue
Nashvifle, Tennessee
Wednesday. October 4, 5, for the Tri-State
Theatre Owners annual convention at
Hotel Claridge. Exhibitors from all parts
of Tennessee. Arkansas and Mississippi
come to this session where they hear national
speakers and discuss trends and
plans of the theatre business.
. . . Ii-vene
Leo VVintker, 20th-Fox office manager
and salesman, has been promoted to fulltime
salesman at Memphis
Bryant, bill clerk for 20th-Fox, is vacationing
at Daytona Beach, Fla.
Visiting Arkansas exhibitors included
Alvin Tipton. Tipton theatres at Caraway.
Manila and Monette: Gordon Hutchins.
64 Drive-In, Russellville; Mr. and Mrs.
J. Fred Brown. Skyvue Drive-In, Fort
Smith: Tom Pemberton, Capitol. Marvell;
Jack Noel. Maxie, Trumann; K. H. Kinney,
Ha.vs. Hughes: Mrs. Ann Hutchins,
St.ite. Corning: Victor Weber, Center,
Kensett; Harold Rackley, Palace, Bebee,
and Orris Collins, Capitol, Paragould.
VVhyte Bedford, Ford Drive-In, Hamilton,
Ala., was in town . Fair,
Fair, Somerville: Louise Mask. Luez, Bolivar,
and W. F. Ruffin jr.. Ruffin Amusements
Co., Covington, were in town from
From Mississippi came
Tennessee . . .
Grady Green, Union, Grenada: Vince
Danna. B. F. Jackson and C. J. Collier,
Collier- Jackson circuit, Cleveland; Leon
Rountree, Holly at Holly Springs, and A. N.
Rossi, Roxy, Clarksdale.
Best Memphis Scorer
Is 'Strangers' at 280
MEMPHIS— Columbia's film.
"Strangers
When We Meet." set the pace for Memphis
first runs with 280 per cent of average
attendance at Warner Theatre. Two other
first runs did 50 per cent above average
and others average for the week.
(Average Is 100)
Moico Pollyanno (BV), 3rd wk 150
Polace The Sad Sock (Pora);
The DcMcote Delinquent (Para), return .150
runs. . .
Stote Elmer Gontry ,UA), 2nd wk 100
S'rond From the Terroce (20th-Fox), 3rd wk...,100
Warner Strangers When We Meet (Col) 280
Dick Weaver Will Direct
'Spartacus' NY Campaign
NEW YORK—Dick Weaver, publicist of
Broadway legitimate shows and special
roadshow films, has been retained by U-I
to direct the local publicity campaign for
the reserved-seat engagement of "Spartacus."
according to Jeff Livingston, executive
coordinator of sales and advertising.
The film will open at the DeMllle Theatre
October 6.
Weaver has just resigned a similar post
with MGM for the local engagement of
"Ben-Hur." He also was In charge of the
local campaign for "Gigi." He will coordinate
his efforts with Livingston. They
worked together ten years ago when U-I
released "Hamlet."
Also it was announced that Ted Baldwin
lias been assigned to handle special promotion
and work on "Spartacus." Baldwin.
\(leran publicist, recently was coordinator
of the industry's "1960—The Big Year of
Motion Pictures" campaign.
JACKSONVILLE
Woted into VVOMPI membership at an
August meeting of the WOMPI board
of directors at the Hotel Roosevelt were
Betty Jean Davis. Mary Ellen Spence and
Ollie Taeglow, all of the Warner Bros,
office, and Joyce Malmborg. cashier of the
Allied Artists office . . Herman Allen,
Paramount office manager, and his family
were vacationing at their lakeside summer
cottage in central Florida . enjoying
a leave from his Paramount duties was
Ed Tanney. head of the shipping station
G. "Sport" Bailey, assistant to
French Harvey in the concessions department
of Florida State Theatres, traveled
downstate with his family for a vacation
stay with friends and relatives.
Emory Robinson, who formerly operated
a drive-in at St. Mary's, Ga.. joined local
exhibitor ranks this month when he and
his older brother J. H.. owner and manager
of the southside Arlington Theatre, went
into partnership to acquire the westside
Murray Hill Theatre from Cecil Cohen,
who had owned and operated the Murray
Hill since its construction in the late 1940s.
Both of the Robinson theatres are sub-run
houses in suburban neighborhoods.
.
Al Rook, head of an Atlanta booking
agency, visited friends along Filmrow . . .
Going on vacations were Charley Turner,
MGM salesman: Jackie Hess. Colimibia
staffer, and "Sunny" Greenwood. Universal
booker to buy supplies and to
secure new film bookings for their theatres
were J. S. Carscallon, Tampa: Leonard
Naas. Orlando: Roy Bang, Groveland;
Tommy Hyde, general manager of Kent
Enterprises. Cocoa: S. O. Jenkins. Brunswick.
Ga.: Harry Dale. Lake Butler: Jim
Partlow. Orlando, and E. C. Kaniaris, St.
Augustine.
"Can-Can" became one of the city's outstanding
long-play films when it rounded
out the seventh week of playing time at
Shsldon Mandell's Five Points Theatre.
Marty Sheam, manager of FST's new
Center Theatre, and his assistant George
Ludwig. closed out the first big week of
tlieir indefinite run of "Ben-Hur" . . . Head
of the Center's service staff is French
Harvey jr.. son of FST's concessions department
chief.
WIVY and WFGA-TV used
newspaper
ads to welcome the Center into the local
entertainment world .
hundreds of
community leaders who attended advance
screenings of "Ben-Hur" at the invitation
of FST and MGM were unanimous in acclaiming
the Center as a magnificent new
addition to the downtown scene.
Judge May, Florida Times-Union entertainment
editor, pointed out to his readers
that "Ben-Hur " the "logical choice
STRONG
LAMPS
ROY SMITH CO.
365 Park St. Jacksonville
SE-6 BOXOFFICE :
22, 1960
I

LOS ANGELES — Metro-Goldwyn-Mayer
has negotiated a tie-in with Mercedes-
Benz in connection with the Thanksgiving
i
. . The
.
. . Stanley
. . Curtis
. . With
. . Mitchell
. . Mrs.
. .
.
. . Helen
for an opening film to match the splendor
of the new Center Theatre" . . . Crowds
streaming out of the Center shortly before
midnight have provided a valuable new
source of patronage to downtown restaurants
and cocktail lounges and have provided
merchants with another example of
how they can reap benefits from good
motion picture theatres and good screen
attractions.
An estimated 200,000 persons were at
first startled and then amused to see the
gay, Christmas-like decorations in August
which festooned street lights throughout
the downtown section (except in the immediate
area of the St. Johns Theatre )
On each light pole a large cardboard ball
swayed in the breeze and proclaimed
"Welcome to 'Ben-Hur' and the new Center
Theatre" . . . Judson Moses, MGM exploitear
from Atlanta, came in for the opening
of "Ben-Hm-."
An eye-catching addition to the blaze of
night signs along downtown Adams street
is the large Plexiglas frame atop the
Center's ultramodern marquee, which
blinks out at passersby a brilliantly-lighted
colored picture of the chariot race from
"Ben-Hur" . half-block-long arcade
which connects the Center's lobby with an
exit on Forsyth street is decorated along
its sides with three-sheet-sized photographic
blowups of Weeki 'Wachee Spring,
the downstate underwater theatre and
tourist attraction owned and operated by
Florida State Theatres and photos of new
skyscrapers in downtown Jacksonville.
Rock Hudson, Kirk Douglas
To Star in 'Montezuma'
HOLLywOOD—Rock Hudson was set to
join Kirk Douglas in "Montezuma," to be
directed by John Huston and filmed by
Brynaprod for release by Universal.
This marks the second teaming of the
two male stars, following their recently
completed "The Day of the Gun," also for
Brynaprod and produced by Eugene Frenke
and Edward Lewis, who will repeat their
chores on "Montezuma."
With Hudson portraying the title role
and Douglas that of the conquistador,
Cortez, "Montezuma" will be brought to
the screen on a scale comparable to Bryna's
$12-million "Spartacus."
Filming is slated for the late summer of
1961, and will entail over a year of preproduction
preparation including the rebuilding
of Montezuma's fabulous city in
Mexico.
Meanwhile, Hudson is preparing for
"Come September," a romantic comedy
costarring Gina Lollobrigida, to be lensed
as his first independent venture under the
banner of his Seven Pictures Corp. for
U-I release. This film is blueprinted for
an early September start in Italy with
Robert Arthur producing and Robert Mulligan
helming.
Auto Tie-in With Film
release of "Butterfield 8." The de luxe
Mercedes-Benz sedan driven by Laurence
Harvey in the film is to be toured for display
in key situations, following a campaign
earlier established for "North by
Northwest."
MIAMI
gd Hale, head of exploitation for Florida
for 20th Century-Fox, has been in
town for the promotion of "Sons and
Lovers" and "The Lost World" for
Wometco Theatres and "Let's Make Love"
for Florida State ... In collaboration with
WAME, Wometco sponsored a contest to
"find the diamonds lost by Richter Jewelry."
Four diamonds were hidden in
strategic spots about town and spot announcements
gave clues as to where they
were hidden along with spot plugs for "The
Lost World," which started Wednesday
(17) at the Miami and Miracle theatres.
The diamonds were valued at $125 each
and the contest ran for seven days.
Earl Wainwight, stand-in for Lee Bowman,
who is making "Miami Undercover"
at Miami Beach, is a camera production
man at WPST-TV . summer tourists
plentiful, Florida State Theatres has
put into effect a special vacation policy
for "Can-Can," which was in its 24th week
at the Sheridan Theatre. Prices have been
reduced sharply for all matinee and evening
performances . Wolison,
president of Wometco Enterprises, "xnd
Mrs. Wolfson, just back from a trip to
Europe, are planning to attend the TOA
convention in California.
Wometco Personnel News: Arthur Hertz,
controller, and Joe Klein, head engineer,
attended the IBM School in New York recently
in anticipation of automation .
.
.
. . Kerri
Cecil Allen, manager of the Surf Theatre,
Miami Beach, and his wife Verdine are
visiting in Jacksonville Louise
Hagberg, accounting, is recovering after
minor surgery at Hialeah Hospital
Dorothy Marchner, IBM, underwent heart
sui'gery at Jackson Memorial Hospital. She
now is recuperating at home .
Spencer, daughter of Eric Spencer, finance
department, and Mrs. Spencer, is home
from Mercy Hospital. She has had a mild
case of rheumatic fever.
. . . Eddie
More Wometco items: Irene Small, IBM,
is recuperating at home. She had major
surgery at St. Francis Hospital
Stern, booking department, and his wife
and children are on a three-week tour of
the state . . . Betty Woodall, booking
stenographer, and her daughter Linda and
mother are on a motor trip to Baton
Rouge, La., to visit Betty's sister for three
weeks . Stern, real esate and
insurance department, and his mother and
aunt are touring Europe. They were in
Paris for a week, in London for three
weeks and now in Ireland, where Mrs.
. . . Mr. and Mrs. Wally
Stern was born
Becker, who recently celebrated their 17th
wedding anniversary, and their son Fred
are on a two-week tour of the state.
Gerry Strauber, Reala Films, and his
wife have returned from a trip to North
Carolina.
Paul Hepner, manager of Claughton's
Hollywood Theatre, was vacationing in New
York .
Miller, superintendent of
theatres for Claughton. and Mrs. Miller
are leaving Monday i22i for a vacation.
Their daughter Toni, secretary to Mrs. Lillian
C. Claughton, owner of the circuit, is
back at her duties after a vacation of two
weeks . Wilson, Claughton bookkeeper,
returned from a two-week vacation.
Until "Psycho" hit the Claughton Trail
Theatre screen, "Suddenly, Last Summer"
held an alltime record for attendance at
the theatre. "Psycho" is going to beat that
record. It is being held over at the Trail
as well as the Hollywood Theatre. It is
also showing at Florida State's Paramount
and Colony.
Cincinnati Drive-Ins
Having Best Summer
CINCINNATI—Area drive-ins are enjoying
the best season on record, a survey this
week indicated. The pleasant after-sunset
weather that has prevailed during the last
month has served as a prime inducement
for thousands of families to desert their
homes for several evening hom's of "togetherness"
motion picture entertainment.
But there are, of course, other factors
that contribute to this rush to drive-ins.
One is the steadily increasing cost of babysitters
and the fact that, when these are
employed, the parents usually are in a
constant state of worry as to whether
"everything is all right at home."
Several local di-ive-in operators have
commented recently on the increasing
number of families who let babies sleep
comfortably on the rear seat of the car
while the parents in the front seat enjoy
the film, knowing that they are immediately
available should the baby require
attention.
Another appeal for drive-in attendance,
operators declare, is the fact that patrons
do not have to "dress up," but can attend
in the more comfortable clothes they customarily
wear at home on hot summer
evenings. "That's the way I like to have
them come to my drive-in," declared an
operator. "When they do. I'm pretty
sure that they'll be comfortable and so
really enjoy the show."
Yet another strong appeal, especially for
the wives, is the availability at drive-ins of
considerable varieties of soft drinks, snacks
and even, in most instances, of more elaborately
prepared foods and desserts— all
served without the wife having had to "lift
a finger" in their preparation.
Just how effective at the boxoffice is the
drive-in appeal? A spokesman for an area
circuit of roofed houses and drive-ins had
an immediate and decisive answer to this
question. He said: "During the summer.
we frequently screen motion pictures at
our roofed houses for small audiences. But
when we move these same films to one or
more of our drive-ins, we pack 'em in."
Layman Adds to Holdings
NEW YORK—Dudley G. Layman, financial
vice-president, now owns 7,300
shares of Glen Alden Corp., parent company
of RKO Theatres, through the purchase
of 7,200 shares under a stock option
and the disposal of 300 shares as a gift,
according to a report filed with the New
York Stock Exchange.
! BOXOFFICE August 22, 1960 SE-7

. . that
J
TOO BUSY! How could anyone expect TOO THRirTY! Why spend goo3
him to give up a few hours a year for a health money for a checkup? The doctor might not find
checkup? Every hour of his time is valuable! anythiniT"" inn n;' Hnw extravagant can you get?
TOO HEALTHY! He's never been
really sick a day in his life and he never felt
better than he does right now! Why bother with
a checkup?
SMART ENOUGH to know that anyone
can develop cancer, no matter how well he
may feel . delay in going to the doctor has
caused thousands of needless cancer deaths . . .
that his best cancer insurance is to have a thorough
checkup every year and, between times, to
keep on the alert for Cancer's 7 Danger Signals.
Learn how to guard yourself against cancer. Call
your nearest American Cancer Society office or
write to ' ' Cancer' ' in care of your local post office.
BOXOFFICE
SE-8 BOXOFHCE :: August 22, 1960

I'
Majestic
; at
[
their
! Texas
1 Theatre
! Disneyland."
'
for
I
Delivery
'
opened
I
; Mexican
•
on
'
I
I ico
I
'
'
i
Dallas;
,
Royal
j
Lalo
I
< bock,
; last
,
in
; Museum
1 for
. . "Psycho"
. . Clasa-Mohme's
. .
. .
. .
. . . Fred
SAN ANTONIO
T>elmo Pearce, operator of the Ascarate
Drive-In, El Paso, and George Spence,
Laredo city manager for Rowley-United
Theatres, which owns the Royal and other
houses in that border city, were at the film
exchanges to book Mexican-made product.
Red River Dave McEnery, erstwhile
western picture actor now tui'ned song
writer, was on a radio program (KENS
locally! for a coast-to-coast interview on
his new ballad, "There's a Star Spangled
Banner Waving No. 2" (The Ballad of
Francis G. Powers.) Dave starred in Columbia's
"Swing in the Saddle" 16 years
ago.
Azteca items: Manager Jewell Truex was
on a vacation trip to Port Aransas .
Adelina Morantes, office secretary, vacationed
in Mexico City and Acapulco .
Arnulfo Arias Roa, assistant booker, was
off to Guanajuato, Mexico, for his vacation
. . . Recent visitors to the film booking
offices were E. F. Ray. 84 Drive-In,
Amherst, and Mateo 'Vela, the Maya Teatro.
Huoston, and the Rey, Galveston .
A made-in-Dallas production "My Dog,
Buddy," had its second downtown run at
the Joy Theatre here.
"I Passed for White" played day-anddate
at the downtown Empire and El
Capitan Drive-In on the west side of town.
Prices were upped to 75 cents for the
Empire showing . was booked
in ahead of "Ocean's U" at the Interstate
Theatre . "La
Cucaracha" chalked up a new house record
for the Alameda Teatro.
Four first-run films were being held over
Children received
local theatres . . .
free coloring blanks at Joske's of
for the contest put on by the Texas
for the showing of "Gala Day at
Five radios were the prizes
Hawkins Express
as many winners . . .
(film truck service) has recently
new offices near the Five Points
(next door to Joy's Lounge).
Oscar Narvaez of the Towne Twin Drive-
In was off on a Mexico City vacation after
calling on the Azteca Films and Columbia
offices ... It has been confirmed that
movie star Tony Aguilar will be
tour in Texas soon after a recent cancellation.
The new secretary in the Columbia Pictui'es
office was Therese Hartnett. while
the regular secretary was away on a Mexvacation
. . . Visiting the Mexican film
booking offices to book product were Eddie
Reyna, Prels Theatres, Victoria; Mrs.
Dorothy Sonney. owner of Sonney Pictures,
Manuel Womble. and son, the
Teatro, La Feria; Judge Edward
Gunez, the Rio, Raymondville; Wesley
Blankenship, Wallace Theatre, Luband
E. B. Whorton, Rule, Rule.
The coonskin cap that John Wayne wore
filming "The Alamo" at Brackettville
year has been presented to the Alamo
here, where it is now on display.
It will also serve as a promotional piece
the forthcoming premiere of the Alamo
picture October 24 at the Woodlawn
Theatre.
Dallas Showing Features
Subtitled for the Deaf
DALLAS—A Hollywood movie with subtitles,
like the old silent films, was shown
for the deaf on a recent Friday evening at
Western Heights Church of Christ. The
picture, shown free, was "It Came From
Beneath the Sea," a Columbia release and
had sound for members of families of the
deaf.
The film was the first of many to come
under a new U. S. government organization
for the education and entertainment
of the handicapped, according to Ralph
Chuixhill, attorney and teacher for the
deaf, who was in charge of arranging the
program.
These movies, regular Hollywood pictures,
are leased by the government and
the subtitles are added. A film librai-y of
about 50 new and old movies has already
been collected in Washington, D. C.
"The films have been available to cities
and groups for only a month," Churchill
reported. "Dallas is one of the first to take
advantage of the project."
Churchill said that one film a month
for the next six months has already been
scheduled for Dallas' deaf. The movies include
"Treasure of Sierra Madre" and
"The Littlest Outlaw." All will be shown
at the Western Heights Church of Christ.
Invitations for the first Friday night's
film showing were sent to about 150 deaf
people and their families.
Lippert Signs Andrew Marton
HOLLYWOOD — Andrew Marton has
been inked by Robert L. Lippert to helm
"It Happened in Athens," 20th-Fox release.
James S. Elliott will produce the
Laslo Vadnay yarn about the Olympic
Games in 1896.
DALLAS CHAMP—Joe Fleming, 15,
receives the winner's trophy and a kiss
from a schoolmate after finishing first
in the Dallas Soapbox Derby, making
him eligible to represent that Texas
city in the National Soapbox Derby at
Akron, Ohio. Joe is the son of Mrs.
Ruth Fleming, secretary to Charles
McKinney and C. C. Hoover at Modern
Sales & Service. Joe built the winning
red racer and drove it to the
championship while recovering from a
dislocated hip socket injurj- sustained
last spring while trying out for his
school's baseball team.
Dallas WOMPI Aids
Services for Blind
DALLAS — The Dallas WOMPIs will
have as one of their major projects this
year the equipping of the kitchen in the
building being erected in memory of the
late R. J. O'Donnell by the Variety Club
for the Services for Blind Children, it was
announced by Marie Powers, president.
The kitchen, which will be housed In a
$40,000 stiTicture, is expected to cost
around $1,000. All equipment, color
schemes, etc., will be personally selected
by the WOMPI gioup.
The Dallas Services for Blind Children
was founded 11 years ago by Alfred N.
Sack, Dallas exhibitor, and his wife who
operated the school in their home the first
year. The staff and volunteer workers
counsel with families of blind youngsters,
teach mobility to cope with blindness,
produce textbooks for use by visually
handicapped children while cooperating
with other agencies serving blind children.
The organization is working with 156
cases involving blind children in this area.
The new building will provide offices for
the Sei-vices' director and classrooms for
the children.
EL PASO
prisco Gutierrez, theatre artist at Interstate's
Plaza, was on a vacation trip in
southeast Texas . . . Earl Podolnick, president
of Trans-Texas Theatres, Dallas,
stopped to greet Manager Bill Bohling and
assistant Bud Thaxton at the Ellanay
Theatre. Earl and his family were on their
w? '
tc Los Angeles for a needed vacation
Erhard, projectionist at the
Plaza, and his wife were on a vacation
trip in California.
Joe Birdwell of El Paso Theatre Equipment
Co. spent a few days in Arizona conferring
with clients . . . Swinging into its
11th week. Pershing Manager Nacim
Miledi reported "Ben-Hur" was still going
strong.
Every once in a while, a tribute is paid
to the man in the booth—the projectionist!
Such was the experience for "Little Joe"
Birdwell, half of the working team
(Charlie Ellis is the other half) at Interstate's
Pershing Theatre a recent Sunday
in the El Paso Times. The idea was a
publicity gimmick for "Ben-Hur." Joe has
been with Interstate Theatres 14 years,
mostly at the Pershing.
Long Vacation Trip
RICHARDSON, TEX.—Mr. and Mre. J.
B. Roberts, who operated the Arapaho
Drive-In until their retirement last year,
recently took a long vacation trip through
the southeast and into Florida, with an
added excursion to Nassau. Mrs. Roberts
is taking it easy, but Roberts is still with
the Western Electric Co. here, with a total
of 41 years of service.
HOLL'^rWOOD—Dino DeLaurentiis has
added Luigi Barzini jr.'s "Peking to Paris"
to his production slate, amiouncing Vittorio
Gassman as star. The story concerns
a historic automobile race.
BOXOFHCE Augtist 22, 1960 SW-1

. . . Henry
. . Hawaiian
OKLAHOMA CITY
\X7p ran Into several exhibitors who are
putting on free merchant-sponsored
shows once a week. They report packed
houses and enormous sales at their concession
stands. Carl Phillips. Sequoyah
Theatre. Sallisaw. and Paul Makwell,
Liberty. Heavener. each have 22 merchants
on a 15-week deal that costs $45 each.
Half goes to the promoter and half to the
exhibitor. The promoter furnishes all
screen ads for the merchants who gave
out the tickets to their customers for the
free movies. It is a great stunt. Both
theatremen have booked in some good pictures
in order to show the fans the best
and encourage them to keep coming to the
theatre after the free shows are over.
Seen on Filmrow recently: Rhoda Cates,
Tower. Selling: Jack Johnston, wife and
son Mike. Washita. Cordell; Clint Applewhite.
Liberty. Carnegie; H. D. Cox. Caddo.
Binger: B. J. McKenna jr.. Peri-y and
Chief at Perry: Everett Mahabey. wife and
two children. 54 in Guymon. on their way
to Sequoyah State Park near Wagoner on
Lake Gibson for a week of boating, skiing
and fishing: Walt Christiansen. Rex.
Konawa: Clyde Christian. Plx. Wewoka; O.
L. Smith. Alamo and Longhorn at Marlow;
Howard Collier, Geary, Geary, who recently
reopened the Bulldog Theatre,
Weatherford: L. E. "Pal'" Brewer. Royal
and Brewer's Drive-In. Pauls "Valley: Jep
Holman. Trend. Maysville: Jess Sanders.
Star and Harmony at Sand Springs, and
Roy Shields. Sooner, Enid.
Glenn Fannin, an independent distributor,
was in from Dallas . . . Tom Mc-
Kean and Paul Rice. Paramount salesmen
here, spent a few days in the Dallas "i x-
change. On their return they got busy on
the annual Will Rogers Memorial Hospital
drive, taking over the work from Buck
Weaver. Paramount sales manager, who
was away on vacation . . . Another very
welcome visitor was Roy Avey, senior vicepresident
of Georgia Theatres. Atlanta.
Roy Avey jr. operates Theatre Calendar
& Booking Service here.
Missed our old friend Walter Bell of the
Maribel In Chelsea. The lady who looks
after the theatre when he is away said
Walter and his wife were in Kansas City
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visiting relatives . . . Dick Fryer, who
manages the Allred Theatre in Pryor for
Mrs. J. P. Allred, has become a full-fledged
dairyman, milking 15 cows on acreage
south of town. He recently built a concrete
mllkhouse to comply with Grade A
regulations, and is installing a milking
machine. He has been getting up each
day about 5:30 for a couple of hours of
hand-milking, and repeating this chore in
the evening, but the machine will lighten
this work very much. The Allred Theatre
has been repainted and is now snow white
and one of the most attractive buildings
in town. Business is good or slow, depending
on the picture.
We bet that Ray Hughes of the Tower
Drive-In at Poteau will win the whiskergrowing
contest under way there in
anticipation of the annual celebration of
the Butterfleld Trail Assn. which is going
to be held in Poteau this year. Hughes is
beginning to look more like Gabby Hayes
than Gabby himself. Hughes uses a free
admission gimmick to keep attendance at
a peak. On a slow night each week he
will admit free all Ford drivers, another
week Chevrolet di-ivers, etc. Then he will
switch to everyone riding a horse, every
woman wearing a scarf, every man w-earing
cowboy boots, all wearing derby hats and
the like. Hughes said he adapted the idea
from Carl Burton, who operates the 22
Drive-In at Fort Smith. Ark., and once
was a film salesman in Oklahoma.
Reservations are coming in for the oneday
meeting of exhibitors and distributors
to be held here Monday. September 12.
Exhibitors should send in their reservations
at once.
Stopped in to see an old friend, long in
the theatre business at Sapulpa, Gracie
Moulder, who with her late husband
"Speedy" operated the old Empress there
many years ago, then took over the
Criterion Theatre. Mrs. Moulder took a
month's vacation lately. She boarded the
Santa Fe train at Tulsa May 29 and landed
In Toronto, where she attended the 'Variety
Clubs International convention. From
Toronto, she took the Canadian Pacific to
Lake Louise, thence to Vancouver and
Victoria in British Columbia, and on to
Seattle and Portland. She just missed the
rose festival at the latter city. She went
up the Columbia river to Bonneville dam,
then by bus down the Redwood highway to
San Francisco, after which she visited
Yosemite National park, and Hollywood,
from which she went by Union Pacific to
Omaha and Kansas City. She said she
enjoyed every minute of her tour which
took about 30 days. The Moulders sold
Un Criterion to Video a few years ago.
fjracic now spends most of her time at her
home in Sapulpa and her farm near
i>leosho. Mo. She would like to hear from
old friends and would be delighted to have
them stop and visit her when driving
through Sapulpa. Her address is 402 South
Hickory. She hopes to attend the exhibitor-distributor
meeting in Oklahoma City
September 12.
The Wes-Ten, an air conditioned 450-
.stata- in the west end, operated by Eunice
Franz the last several years, has been sold
to a group of amateur actors who will convert
the Wes-Ten into a legitimate house.
Other stage houses here are the Theatre in
the Round and the Ritz . Village,
new amusement park at the corner
of 23rd and Meridian adjoining the Windsor
Hills shopping center, has been opened
under the management of Jimmy Burge,
formerly with Cooper Foundation and
MGM here and later manager of the
Municipal Auditorium and Frontier City
U. S. A. Burge said the village is aimed
at the small fry and teenagers, but adult
appeal will be added later on.
MGM, which has been located at 629
West Grand for the last 20 or 30 years. Is
moving to the former RKO building at 710
West Grand. Manager George Fisher said
the move will take place about October 1
Simpson, who operates the
Princess Theatre and Pirate Drive-In on a
summer-winter rotation schedule, was in
the hospital several days with a stomach
disorder.
The following article, signed by Ed
Dycus. appeared in the Oklahoma City
Advertiser: "Made my first visit to a drivein
movie the other night ... It is not much
better than TV: the screen is bigger but
you have to pay to take a look at it. And
the commercials: There were 12 minutes
devoted to the concession stand and four
minutes on coming attractions. That's a
total of 16 minutes out of a total of 206
minutes or almost 8 per cent."
ElectroVision Acquires
Two More Companies
LOS ANGELE.S—Continuing its diversification
program, ElectroVision Corp. has
acquired Air Cargo Equipment Co. and
Rene Corp.. Robert L. Lippert. chairman
of the board, announced recently. The
purchase price was not announced but the
price included a down payment of approximately
100.000 shares of Electro-
Vision common stock.
The main product manufactured by the
companies is an electric winch for military
and commercial airline air freight loading
and unloading. It is believed a new winch
to be developed will have a place in the
missile programs. The companies also
manufacture a tracking telescope and an
advanced optical micrometer.
ElectroVision operates a chain of theatres
in California and southern Oregon.
Its top executives are motion picture
people.
Olivier Wins Award
NEW YORK—Continental Distributing,
which will distribute Sir Laurence Olivler's
"The Entertainer " in the U. S. in September,
has amiounced that Olivier won
the prize for outstanding acting in the
British picture at the recent Karlovy Vary
Film Festival in Czechoslovakia.
Buy Script for Pat Boone
HOLLYWOOD—"Warm Bodies," screenplayed
by Jay Sommers. has been purchased
by 20th Century-Fox from Sommers
as a starring vehicle for Pat Boone.
Sommers had previously acquired the story
rights from its author Lt. Donald Morris.
No producer has been assigned as yet.
SW-2 BOXOFFICE August 22, 1960

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. . Ralph
DALLAS
Qona Shipp of Columbia Pictures left on
her vacation, traveling first to Big
Spring to join her daughter and family
for a motor trip to Lake City, Colo., where
the group expected to catch its quota of
rainbow trout. After a week or so fishing,
they will go on to Salt Lake City, where
they plan to swim in Salt Lake.
Jane Frey of Allied Artists left for San
Francisco for a three-week motor trip with
her son Milton and his family . . . Visitors
on the Row were: W. E. Cox, Tower,
Seminole; Price Holland, Granada, Plainview;
D. J. McCarthy, Holiday, San
Marcos; K. C. Lybrand jr.. Majestic. Wills
Point: Gladys Matson, Dixie. Rockdale;
Roy Nelson. Plaza. Kaufman, and V. E.
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Paul Rice and Tom McKean of Paramount's
Oklahoma City office were in to
check on the forthcoming productions
before starting on their next route. As is
getting to be a habit with them, they
brought cookies from Oklahoma to the
employes of the office as well as for the
children at the Soroptimist Crippled
Children's Camp, where Verlin Osborne, a
Soroptimist member from Paramount, is
an enthusiastic worker. Verlin represents
the motion pictui-e industry in this classified
service club . Fry. salesman
of the year, returned to his desk at Paramount
aft?r a two-week vacation.
Decca Earnings Increase
For Six Months of 1960
NEW YORK—Consolidated net earnings
of Decca Records, Inc., including results of
operations of its subsidiary. Universal
Picture Co., amounted to $2,946,224 for the
six months ended June 30, 1960, a tremendous
increase over the Decca earnings of
$196,202 for the corresponding period in
1959.
The 1960 figure is equal to $2.29 per
share on the 1,285,701 outstanding shares
of capital stock in the hands of the public,
compared to the 1959 figure of 13 cents
per share on 1,527,401 capital shares then
outstanding.
20th-Fox Acquires New Novel
HOLLYWOOD—Twentieth Century-Fox
executive producer Robert Goldstein has
revealed the purchase of "A Summer
World," new novel by Richard Dougherty,
to be produced by Hem-y Weinstein, newcomer
to the studio from New York
television.
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Telemeter Planning
Sale of Franchises 1
TORONTO—Eugene Pitzgibbons, head
of Trans-Canada Telemeter, a division of
Famous Players Canadian Corp., has announced
plans for the sale of franchises to
prospective operators of toll-TV systems
in Canada similar to the original Telemeter
installation by the Ti-ans-Canada
company in suburban Etobicoke which now
has 4,400 subscribers.
Under the announced plan, a franchise
holder will receive patent rights to equipment,
special events programs and a technical
and program service for which a
royalty would be paid on a percentage of
gross income.
For the Toronto suburban system, which
was started last March, it was declared
that Famous Players had made an investment
of $1,500,000 for a Telemeter circuit
designed to cover 13,000 homes with further
possible expansion of 40.000 installations.
Fitzgibbons declared that the Etobicoke
system was set up as a showcase so that
the pay-TV idea could be sold to the public
and investors alike. The cost of the first
project had been high, he admitted, because
the company had purchased a building
on Bloor Street West for demonstration
purposes as well as for studio use
and as a headoffice. He suggested, however,
that the outlay for a private investor
would be much less than the Famous
Players figure which, he said, was not a
true cost in a practical sense.
A considerable reduction could be made,
he believed, in the cost of a master-control
console which had been designed and built
exclusively for the initial pay-TV and the
same thought applied to imported electronic
equipment. Fitzgibbons suggested,
however, that a further analysis of the
situation, say after six more months of
operation, would give a definite picture.
"Right now I figui'e our chances look _
awfully good," he added.
Nat King Cole to Produce
For Film Theatres and TV
NEW YORK—Nat ICing Cole has fonned
Kell-Cole Productions for the production
of theatrical motion pictures, television
properties and stage shows. Ike Jones is
executive producer of the film activities.
The first property will be "Don't Send
Flowers," an original screenplay by Les
Pine about a jazz musician. A Broadway
musical tentatively titled "I'm With You,"
by Ray Rash and Dottie Wayne, will be
coproduced in association with Paul GregoiT.
An eight-week tour of the country,
beginning late in September, is planned
to precede the Broadway opening.
'Greatest Show' Scores
TORONTO—The summer rc\ival of "The
Greatest Show on Earth" has proved to
be a real money-maker for many circuit
and independent theatres and drive-ins
throughout Ontario, not to mention the
Canadian Paramount Co. here, according
to Winston Barron, promotion director o(
the exchange. The exhibitors have organized
extensive campaigns for the picture,
with the new advertising accessories.
SW-4 BOXOFFICE August 22, 1960

I
I
;
300
'
balance
'
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(Average
1 Magnificent
j
I
I
OMAHA—The
I
I much
I
average
I
third
I
I
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—
—
. . . Dick
. . Bob
. . Ronald
. .
. .
Milwaukee Theatres
Have Healthy Week
MILWAUKEE — Three first-run houses
downtown continued to hold to the coveted
per cent mark, given to those which
out with full houses throughout
the entire week, "Cinerama" at the Palace,
"Ben-Hur" at the Strand and "Can-Can"
at the Towne, all holdovers. Elsewhere, too,
business was very good.
Is 100)
Palace This Is Cineromo (Cinerama), reissue,
2nd wl< 300
1 Riverside The Bellboy (Para); Torion the
(Para), 2nd wk 225
Strand Ben-Hur (MGM). 17th wk 300
Towne Con-Con (20th-Fox), 2nd wk 300
Warner—Strangers When We Meet (Col), 2nd wk. 225
Wisconsin From the Terroce (20th-Fox), 3rd wk. 150
Bright Omaha Picture
Remains Undimmed
bloom remained on the
rose as far as the downtown boxoffice front
was concerned last week, continuing the
healthy financial growth that has lasted
of the summer. "Psycho" went over
in its fourth week at the Cirpheum
and "Pollyanna" doubled average in its
week at the State. Every offering did
1 better than average, which brought a rosy
glow in industry circles in view of the fact
were holdovers, and considering one
a month and another was held for a
fourth week.
Cooper Ben-Hur (MGM), 26tti wk 125
Dundee Sopphire (U-l) 105
Omaha—The Lost World (20th-Fox), 2nd wk 110
Orpheum Psycho (Para), 4th wk 110
State Pollyonno (BV), 3rd wk 200
Critic Asks Her Readers
To Air Oscar TV Views
DETROIT—A call for response of readers
to the decision of MPAA to drop sponsorship
of future Oscar awards telecasts
was issued by Helen Bower, film editor
of the Detroit Free Press. Referring to the
record-breaking 90 per cent Nielsen rating
for the Oscar show, she took the view that
"the people whose interest made this rec-
1 ord possible ought to have the say about
I what they see."
Miss Bower noted that agents and stu-
{ dios allowed stars, dancers and musicians
appear without charge and that this
not be possible if the show went
commercial.
"The industry - sponsored Oscarcast,
publicizing only motion pictures, was
i ideal," Miss Bower wrote. "Why should
this great annual array of top talent become
a feature attraction to back a sales
pitch for some other product?"
The critic went on to discuss the format
of the award presentation itself and
the suggestions that it should be done at
a small private affair which would not be
broadcast at all. She also cited the suggestion
of Jack Warner that it should be
announced at a general press conference
to be aired, with the winners to make a
"short, snappy" appearance.
Gabrielle Upton Will Script
HOLLYWOOD — Gabrielle Upton has
been set to pen the script of "Nine Coaches
Waiting," Mary Stewart novel, which Mel
Ferrer and Dorothy Kingsley will produce
under their Dome Productions banner,
Starring Charles Boyer, for Columbia
release.
MINNEAPOLIS
^rs. S. Augie (Betty) Ratner has been
named president of the auxiliary of the
Variety Club of the Northwest. Tom Burke
is chief barker. New executive board
members named by Mrs. Ratner are Mrs.
Paul (Florence! Mans, vice-president; Mrs.
Donald (Helen) Swartz, recording secretary;
Mrs. Donald (Bee) Palmquist, coi-responding
secretary, and Mrs. Donald
(Grace) O'Reilly, treasurer. The auxiliary
plans include a fashion show in September.
Northwest Theatres, buying and booking
combine, held a general board meeting at
its Minneapolis headquarters. Present
were Charles Creamer, Minneapolis; Jim
Randgaard, Staples; Don Buckley, Redwood
Palls; Joe Shindle, Granite Palls; Bill
Pleder, Canby; Lowell Smoots, Little Falls;
Al Fritz, Watertown, S. D.; Bert Parsons.
Springfield; Freeman Parsons, Sauk
Centre, and Fred Schnee, Litchfield. Prank
Mantzke is president.
Chet LeVoir, salesman at Universal, and
Fred Bunkelman, U-I salesman in Chicago,
formerly of Minneapolis, played in the
invitational golf tournament at Detroit
Lakes during their recent vacations .
Ben Marcus, Columbia district manager,
was in . . . Bob Whelan, manager of the
RKO Orpheum, was in Sioux City, Iowa,
for his parents' 50th wedding anniversary.
Exhibitors on the Row included Loren
Leng, Grand Mai'ais; Jim Eraser, Red
Wing; Arvid Olson, Pine Island; Bill Rodman,
Henning; Kenny Pepper, St. Croix
Palls, Wis.; and S. R. Holman, Buffalo .
Joe Beahan, booker at United Artists, is
recuperating at home with a broken arm
Kolling, UA booker, was vacationing
on the north shore of Lake Superior.
William L. Clark, about 42, co-owner of
the Lakeview Drive-In at Mitchell, S. D.,
died . Lundquist of Minneapolis
Theatre Supply Co. vacationed at a lake
near Hackensack . Eckart is the
new manager of the Morgan Theatre at
Morgan, replacing Lester Kamholz . . . Bill
Williams, 20th-Fox, was in from Dallas
for a meeting with bookers and salesmen.
Anton Berger has been named manager
of the Starlite Drive-in, Fargo, N. D., and
the Moonlite at Moorhead, replacing B. A.
Bengtsson who resigned to join a Minneapolis
recording studio as promotion and
Plains State Session
In Sioux City Aug. 30
Eldora, Iowa—^The Allied Independent
Theatre Owners of Iowa, Nebraska,
South Dakota and Midcentral will
hold a Plains State convention at the
Martin Hotel in Sioux City, Iowa,
August 30, 31.
Harrison Wolcott of Eldora, convention
chairman, said Trueman Rembusch
and Dick Lochry of Indiana
Allied; Sig Goldberg, regional vicepresident
from Wausau, Wis., and E.
E. Johnson of Milwaukee, Wisconsin
Allied president, will speak.
Several film clinics and business
stimulator sessions are on the
program.
sales director. Bengtsson had been manager
of the drive-ins for five years . . .
Doris Schaaf resigned at 20th-Fox to live
in Fergus Falls . . . The interior of the Lake
Theatre at Pairmount, operated by Minnesota
Amusement Co., has been redecorated
at a cost of $5,000, according to Karl
Horton, manager.
Daylight saving time, perennial foe of
theatremen, will end in Minnesota at 2
a.m. Tuesday, September 6, the day after
Labor Day, after being in effect since Sunday.
May 22. The Minnesota DST period
is the shortest in the country. Wisconsin
and some other states will continue on daylight
time until September 25, and some
other states, mostly in the east, until
October 30.
Two important functions of the Variety
Club next month will be the annual golf
tournament at Oak Ridge Country Club
Sept. 9 and the annual contribution dinner
on the 14th at the clubrooms in the Pick-
Nicollet Hotel. The "door prize" at the
latter event will be a 1960 Cadillac. Gil
Swenberger is chairman of the golf tournament
and Ben Berger, of the dinner.
Mann Exhibitor Chairman
Of Hospital Fund Drive
NEW YORK—Ted Mann has
accepted
the exhibitor chairmanship for the Minneapolis
exchange area of the current Will
Rogers Memorial Hospital combined
audience collection and Christmas Salute
campaign. He has pledged the full participation
of all theatres in his circuit.
Besides approaching regular supporters of
the campaign, he will solicit the aid of
nonparticipants in the past.
The campaign this year has a goal of
$1,000,000 to be used for the construction
and equipment of the Will Rogers-R. J.
O'Donnell Memorial Research Laboratories,
a building to house the hospital's resident
staff and regular fiscal operating costs.
Bumper Crop of Popcorn
In Prospect in Nebraska
LINCOLN—Prospects are bright for a
bumper crop in Nebraska this year, according
to the state-federal division of agricultural
statistics. Growers expect to harvest
17,000 acres, which is 17 per cent
above the 14,500 acres harvested in 1959.
The average for the state is 12,750.
The forecast is for a good yield. Although
moisture conditions have been spotty, most
of the popcorn-producing area has had sufficient
rainfall to indicate well-filled ears.
Fryman Enterprises Placed
On WGA Unfair List
HOLLYWOOD—The Writers Guild of
America placed Fryman Enterprises, independent
outfit headed by Red Doff and
Mickey Rooney, on its unfair list "for
failure to pay a writer (no name given)
$4,500 due under option for a screenplay."
The full amount of the writer's proposed
compensation must be paid by a bond
posted by Fryman guaranteeing the
amount before a member of WGA may
work for the company.
BOXOFFICE August 22, 1960 NC-1

MILW AUKEE
Judging by the number of reservations
coming in, the Variety Club"s annual
golf outing at the North Woods Country
Club August 29 will be a sellout. There
will be door prizes for all . . . Seen along
Filmrow: Carroll Morton. Allied Artists
sales manager; Sig Goldberg. Wausau
Drive-In. on way to a Chicago gathering:
M. L. Leibold, Montello of Montello: Pete
Stathis. Classic of Sparta: Bill Exton.
Kenosha: Bill McWilliams. Portage.
On vacation: Barbara Perry, secretary to
Bud Rose. Allied Artists and Russ Mortensen,
assistant to the president of Standard
Vacation missed: Joe Reynolds,
Theatres . . .
manager. Towne Theatre, due to the
press of promotional activities on "Can-
Can." The art work on "Can-Can" at the
Towne was done by Pete Paris. Pete
started out as a handy man back stage at
both the Palace and Riverside Theatres.
Chose Hollywood for his honeymoon, and
landed a job while out there at U-I in the
art department. Returned to Milwaukee
some years later and opened his own office
here, catering to theatre and other industrial
requirements where art work and designing
are a must.
C. E. Curtis Buys Theatre
KOUNTZE. TEX.—C. E.
Curtis has purchased
the local theatre from Elbert
Smith. The latter, in advising Boxoffice
of the change of ownership, said that he
had been a regular reader of the magazine
for nine years while he was an exhibitor.
FILMACK
SPECIAL TRAILERS,
LEAD THE FIELD!
Woy Ouf In front For Quolity,
Fait Sorvico and Showmanship.
S6ftef/ne
Kronenberg Coordinating
'Campobello' Activities
NEW YORK—The appointment of
Abe
Kronenberg as national coordinator of activities
for Dore Schary's "Sunrise at
Campobello" has been announced by Richard
Lederer, Warner Bros, advertisingpublicity
director. Kronenberg recently
was Warner Bros, special events director
for 16 years.
The picture will start a series of reserved-seat
engagements September 28 at
the RKO Palace Theatre here. Other engagemenU
will follow in Beverly Hills,
Boston, Detroit, Washington, D. C, and
San Francisco.
Bowling Lanes to Run
Along Wiih Theatre
TORONTO—With the Rank Organization
of Canada entering the alley bowling
pastime in an expansion of business interests,
it has been emphasized that the
first bowling academy is being established
in a newly constructed building in nearby
Newmarket where the Odeon Roxy will
continue to operate as a theatre.
"It is significant the Rank people are
not closing one of their Odeon theatres to
convert it to bowling." it was stated. Over
in England, the Rank Organization opened
a former theatre unit in London as a bowling
center last February.
It was announced at the Toronto head
office that the Canadian Rank company
has been diversifying into other entertainment
fields to meet the challenge of
television. Recently it introduced Top Rank
Records in Canada and the recordings of
fine British bands had already proved a
success.
For the Odeon Bowl at Newmarket, 16
lanes for five-pin bowling are being installed
in time for the opening of the season
under the direction of Chris Holmes,
who will also manage the Rank theatre
there. The opening of bowling centers in
other Canadian situations is in the books.
"Come September." a U-I release, is an
original screenplay about an American
playboy and a sultry continental beauty.
n 2 years for $5 D
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STREET ADDRESS..
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TOWN ZONE STATE..
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H plffilHi THE NATIONAL FILM WEEKLY 52 issues a year
B25 Von Brunt Blvd., Konsas City 24, Mo.
Monroeville Drive-In
Finally Is Opened
PITTSBURGH—After a number of delays,
the Monroeville Drive-In Theatre on
Moss Side Blvd.. Route 48. just off Route
22, finally opened a few days ago. costing
in excess of $150,000. The history of the
enterprise goes back six or more years when
Tony and Milt Antonoplos. brothers, optioned
the property for this purpose. Later
the land was purchased. Zoning ordinances
were fought and for several years
there was no action. Given the go-ahead
two years ago. plans for the ozoner were
submitted to the state labor and industry
department, later approved. The giant
project got started, but work was slow.
Gordon Gibson of Atlas Theatre Supply
designed and forwarded the construction,
later made the installations of the projection
booth equipments, sound wiring, etc.
The longer the job was in construction the
more problems of grading, excavating, etc.,
were evidenced. The Antonoplos brothers,
sons of a pioneer exhibitor, the late Peter
Antonoplos. who operated one of the first
downtown theatres, the old Olympic on
Fifth Avenue, announced early this year
that they had taken into the corporation
Tom Zaimes. a former West Tarentum
exhibitor who is now a restam-ant-owner.
Milt Antonoplos is manager of the
Monroeville Drive-In Theatre, which opened
with 700 in-car speakers. He had been
in exhibition all of his business life, except
for the World War II years when he served
in the South Pacific and for about two
years in the real estate field in the Oakland
district. His brother Tony, ownermanager
of the Rivoli Theatre, Electric
Avenue. East Pittsburgh, has been the
driving force in bringing the new outdoor
theatre to the district, believing in the location,
etc.. for many years. Plamied when
the Pittsburgh Drive-In Theatre was In
operation, as it had been for more than a
dozen years, and located less than half-amile
from the Moss Side Blvd.. ozoner, the
Monroeville outdoor theatre site became
more valuable when, last year, the Pittsburgh
Drive-In property was sold to Mays
for a highway Kaufmann's department
store which is under construction there.
With the successful Pittsburgh ozoner dismantled
and never opened this year, the
Antonoplos enterprise is the area successor
to that outdoor theatre.
Several miles outbound on Route 22 near
Murrysville. there was recently opened the
new Miracle Mile Drive-In Theatre, owned
by the Morocco famUy and Ernest Stem
of Stern-Associated Theatres.
Edward Schellborn Joining
Paramount in September
HOLLYWOOD — Edward
Schellborn.
foreign publicity representative and assistant
to Luigi Luraschi. has been selected to
replace Luraschi as head of Paramount
Pictures" censorship and international
departments.
Luraschi tendered his resignation to'
studio head Jack Karp. effective September
2. in order to join Dino DeLaurentiis
Productions in Rome as associate producer
of his English-language films aimed for
international markets.
NC-2
BOXOFFICE :: August 22, 1980
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DBS MOINES
The Lorimor Theatre in Lorimor reopened
recently and is presenting a show each
Thursday night . D. Kammerer,
manager of the Vinton Theatre. Vinton,
for a number of years until the house
closed last fall, has accepted a position as
manager of the Collegian Theatre at Ames.
He will also serve as assistant to Joe
Gerbrach. president of the Ames Theatre
Co. Kammerer will begin his new duties
September 1.
The King Theatre in Belle Plaine. owned
by Milton Mansfield, was sold at public
auction last week. Mansfield, now past 90
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Des Moines
theatre supply co.
1121-23 High St. • Des Moines, Iowa
/>hone—CHerry 3-6520.
years of age, has operated theatres in Belle
Plaine since the late 1920s.
Matinees for children will be shown at
the Iowa Theatre in Jefferson each
Wednesda.v until school starts, according to
J. Louis "Doc" Smith, theatre manager.
The regular summer series of PTAapproved
movies has ended, but the
theatre management has secured films,
chosen especially for children's viewing, to
finish out the summer.
Alfred Hitchcock's "Psycho" was held a
second week at the RKO Orpheum .
"Prom the Terrace" has moved to the
Ingersoll, where it was in its third week
Trap," first Des Moines Community
Playhouse summer production, has
had its final performance.
Georgia Civil War Group
Plans Third 'GWTW Bow
ATLANTA—Plans are under way to
stage a second or technically a third world
premiere of "Gone With the Wind," with
negotiations going on between Metro-
Goldwyn-Mayer and the Georgia Civil
War Centennial Commission.
It was 21 years ago, in December, 1939,
that the first world premiere was held at
Loew's Grand Theatre with an assemblage
of film stars and dignitaries as this town
had never before, or since, seen. The second
premiere was held a year later at
Loew's Grand, with actress 'Viven Leigh,
her husband, Laurence Olivier, and Alfred
Hitchcock arriving late for the festivities,
due to the weather.
The movie has been re-released every
five years since its original premiere here
but because of the centennial, which
starts in January, MGM set the date back
this time. The proposed time for the latest
premiere is April 1961, to coincide with
the 100-year anniversary of the beginning
of the war. Peter Zack Greer, chairman
of Greorgia's Civil War Centennial
Commission, said that Clark Gable, who
plays Rhett Butler, has already accepted
an invitation to appear at the event.
"Gone With the Wind" is one of the
best-known and best-loved motion pictures
of all time.
A. C. Lyles to Go on Tour
In 22 Additional Cities
LOS ANGELES—In conjunction with
bookings and promotion on "Raymie," his
Allied Artists release, producer A. C. Lyles
has been invited by exhibitors to visit 22
more cities, making a total of 70 he will
have visited on behalf of the David Ladd
starrer.
Lyles and young Ladd recently retm-ned
from a 19-city tour in the Milwaukee and
Detroit area, and if his picture commitments
permit, David may accompany Lyles
on the forthcoming southeastern cities
tour.
Joins Cast of 'Horsemen'
HOLLYWOOD — Yvette Mimieux has
been set to play the role of ChiChi, Glenn
Ford's young sister, in "The Four Horsemen
of the Apocalypse." to be produced
for MGM by Julian Blaustein, with Vincente
Minnelli directing. Miss Mimieux,
currently costarring in MGM's "Where the
Boys Are, " also costars in the current boxoffice
success, "The Time Machine."
OMAHA
IJerman Gould, drive-in circuit operator,
has an answer for those who believe in
the old adage that lightning never strikes
twice in the same place. On a Friday night
a bolt hit a transformer and blacked out
his 84th and Center Street Drive-In. The
next night, he had a full Saturday night
crowd and lightning hit the same transformer—and
Gould had to pass out refunds.
The electrical storm, termed the
worst to hit the Omaha area in years,
raised hob with outdoor shows, which Included
the Ringling circus at Ak-Sar-Ben.
Darrell Shelton, manager of the Strand
in Council Bluffs, attended National Guard
maneuvers at Camp Ripley, Minn. . . . Joan
Cline. UA staffer, and Don Furrlow were
married. They are honeymooning in
Colorado . Janicek, 20th-Pox
shipper, is on vacation . Variety
Club and auxiliary had fine food and fine
entertainment at the annual picnic at Elmwood
Park.
. . . LjTin
Central States theatre managers in
Nebraska held a meeting at Columbus and
saw a screening of
"
"Psycho. Present
were theatie heads from Fremont, NorfolK,
York. Hastings and Columbus
White of Quality Theatre Supply, one of
the veterans of the film industry in Omaha
and a whiz at making the innards of a
projector behave like they should, liad his
second tooth extraction recently. "Thought
I was soinc to be able to keep 'em all forever,"
he commented.
The Ak-Sar-Ben rodeo and livestock
show starting September 23 will feature
"
the "Ben-Hur chariot horses in the flesh,
the same animals showing in the film for
the 26th week at the Cooper Theatre here
Pratt, assistant manager at the
Orpheum Theatre, has returned from a trip
to Denver . Shane, city manager for
Tri-State Theatres, and Carl Hoffman,
manager of the Omaha, attended a home
office meeting at the Wakonda Club in
Des Moines.
Manager Hoffman of the Omaha promoted
a three-minute spot on channel 3
boosting the Will Rogers Memorial Hospital
fund campaign .
on the
row included Don Campbell. Central City;
H. B. Carleton. Griswold: Charles Thoene,
Lyons: Phil Lannon, West Point; Slim
Frasier. Havelock: Howell Roberts. Wahoo;
Al Haals. Harlan, and Frank Good, Red
Oak.
H
U

,
ally
I
number
I
gratifying
I
——
—
. . Anything
Cool Theatres Draw
Cincinnati Patrons
CINCINNATI—Continuing hot weather
this week combined with generally excellent
film fare to attract more patrons to
air conditioned local houses. "Bells Are
Ringing" got off to a good start at the
Albee, while the longrun "Ben-Hur" at the
Capitol and "Can-Can" at the Valley
maintained their steady patronage.
(Averoge Is 100)
Albee— Bells Are Ringing (MGM) 150
Capitol—Ben-Hur (MGM), 22nd wk 300
Esquire— Carry On, Nurse (Governor) 150
Grand—Psycho (Para), 3rd wk. 175
Guild— Expresso Bongo (Confl), 2nd wk 75
Keith— Strongers When We Meet (Col) 140
Palace—From the Terrace (20th-Fox), 2nd wk. . . 95
Valley—Can-Can i20th-Fox), 8th wk 1 80
Tumaway 'Psycho' Crowds
Are Talk of Cleveland
CLEVELAND— "Psycho" was doing sensational
standout business at the Stillman
Theatre with long lines for practically
every performance. Over the weekend the
lines exceeded the seating capacity of the
house and at least 1,000 were turned away.
The picture in its second week came within
10 per cent of the first week take. Also
popular with the public was "Hercules Unchained"
with a happy 165 per cent at the
Allen where it was holding. "Ben-Hur," in
a new burst of popular appeal, rated 160
per cent in its 29th week, which was higher
than the previous week.
Allen Hercules Unchained (WB) 165
Heights Art— I'm All Right, Jack (Col), 4th wk.. .110
Hippodrome Strangers When We Meet (Col),
4th wk 100
Ohio Ben-Hur (MGM), 29th wk 1 60
Palace Can-Con (20th-Fox), 12th wk 75
State Elmer Gantry (UA), 2nd wk 105
Stillmon Psycho (Para), 2nd wk 275
Detroit First Runs Have
Fairly Good Business
DETROIT—Business here looked genersolid,
though not spectacular, with a
of holdovers. "Pollyanna" took a
upward spurt in its final week.
Psycho" looks very strong with the standout
crowds resulting from the Hitchcock
"no-seating" policy.
Adnms Bells Are Ringing (MGM), 5th wk 75
B'oQdway-Capitol College Confidential (U-l);
Chortroose Caboose (U-l)
Fox—Murder, Inc. (20th-Fox); Mo Barker's
115
Killer Brood ;Filmservice-SR), 2nd wk 90
I
Madison
,
Con-Can (20th-Fox), 10th wk 120
Mercury Pollyanna (BV), 5th wk 165
" r-.gan Strangers When We Meet (Col) 140
"IS—Psycho (Para), 2nd wk 165
;-s.Lux Krim Expresso Bongo (Cont'1) 125
'Pompeii' at 60 Theatres
DETROIT—United Artists,
which set an
unusual saturation booking for "Macumba
Love" some months ago, is repeating the
procedure with "The Last Days of Pompeii,"
according to Morrie Weinstein, sales
manager. The picture will open Wednesday
(241 on a day-and-date basis in some
60 Michigan theatres, with the Detroit
first-run booking set for the Broadway-
Capitol, second largest house of the United
Detroit Theatres circuit.
Akron Airer to Relocate
AKRON—The Starlight Drive-In, now
at Arlington street and Waterloo road,
be relocated to make way for a multi-
will
million-dollar development for Montgomery
Ward and Co. A $2,000,000 store and
5800,000 warehouse is planned for the area.
A COLLEGE' DANCE—As one of the features of the world premiere of "College
Confidential" at the Broadway Capitol Theatre in Detroit, a monster dance was
staged in front of the theatre. The participants included Nancy Root and Theona
Bryant, featured in the picture, who had aided in the promotional activity. Some
of the crowds which the activities drew to the theatre are seen here.
Drive-In Restroom Blast
Brings $325,000 Suit
FORT WAYNE—A propane gas explosion
in the men's washroom at the Lincolndale
Drive-In June 9, 1959, has resulted
in the filing of two damage suits
totaling $325,000. Alonzo Hathaway,
charging loss of a son's services, is seeking
$25,000 each from Bailey-Browning
Drive-In Theatres, Inc., Blue Flame Gas
CoiT). and Roussel Bros., Inc. The son,
Stephan, 17, also sued the three fu-ms for
$250,000, claiming permanent injuries and
disfigurement from the blast.
The suit charged negligence on the part
of the three defendants, claiming a space
heater was removed from the washroom
by a Roussel employe and the pipe left
uncapped, allowing the combustible gas to
escape.
The drive-in firm was charged with
negligence in not inspecting the Roussel
firm's work and by the fact that an employe
turned on the propane gas, acting
under instructions. The Blue Flame Gas
Corp. was charged with failing to properly
odorize the gas so a leak could be detected.
The explosion occui-red when a cigaret was
lit in the washroom. The suits claim the
Hathaway youth suffered second and third
degree burns, crippling and disabling him
permanently.
Plan Theatre Collections
DETROIT — Arrangements are being
made for the combined Christmas Salute
and Will Rogers Hospital fund drive by
Robert McNabb, distributor chairman, and
Alden Smith and Ed Stuckey, exhibitor
chairmen. Theatre collections will be made.
[ohn J. Noonan Dies
CLEVELAND—John J. Noonan. 70, died
in St. Vincent Charity Hospital. For almost
half a century he had been a projectionist
in Cleveland theatres—25 years
at the Hilliard Square Theatre and for the
past ten years at the Granada. He joined
Local 160 in 1908. Surviving is his wife
Florence.
Death of Elmer Wood
DETROIT—Elmer Wood, longtime owner
of the Coliseum Theatre at Edmore, died
after a long illness. He is survived by his
wife.
Film Industry Exhibit
At Big Michigan Fair
DETROIT—About 80 local theatres have
agreed to support a film industry exhibit
at the Michigan state fair September 2-11.
The cost is expected to be about $1,000.
In addition. Local 199 will donate services
of projectionists for 13 hours daily.
Jam Handy Organization, industrial film
producer, will furnish the screen, sound
and projection equipment.
Ladies of the Greater Detroit Motion
Picture Council will act as hostesses, answering
questions and distributing heralds
of coming attractions.
Arthur Herzog. screen publicist, has been
named manager to coordinate exhibit activities.
Trailers of coming attractions at
both neighborhood and downtown theatres
will be shown, interspersed with newsreels
and cartoons furnished by distributors.
Each distributor is to supply display material
for the exhibit. Exhibitors are inviting
their concessioners to supply soft
drinks, popcorn, etc.
Typical independent exhibitor reaction
was voiced by Jack Krass, small suburban
circuit operator: "People that are at the
fair won't be going to a theatre that
night anyway . that gives us
publicity is good for the movie industry."
The project includes a giveaway of 4.000
theatre tickets to exhibit visitors. Drawings
for 20 tickets are to be held every
half hour. The ducats will be good at
participating theatres nearest the winners'
addresses.
CLU Asks to Take Part
In Jacobellis Appeal
CLEVELAND—The Cleveland Civil Liberties
Union has asked permission of the
court of appeals to enter the Nico Jacobellis
case as a friend of the court. Jacobellis,
manager of the Heights Art Theatre,
was convicted by a jui-y of three common
pleas judges of exhibiting an obscene
picture. "The Lovers." This has aroused
wide indignation. In Cleveland, a result
was the formation of the Citizens for
Freedom of the Mind, a chartered organization
which is actively engaged in opposing
all types of censorship. The court
of appeals is expected to render a decision.
BOXOFFICE August 22, 1960 ME-1

i
'
]
Plucky Joe Osborne Builds Drive-In
Near Hazard, Ky„ for Third Time
HAZARD. KY.—Joe Osborne of Dwarf
has rebuilt and reopened his 325 -car
drive-in theatre after a twister hit it July
3.
It was the second time in three years
that a natural disaster has caused grief
for the 48-year-old exhibitor. His theatre
at Pusonia on state highway 7, midway
between Hazard and Leatherwood. was
washed away during the 1957 flood. Speakers,
car mounds, fences, concessions and
the ticket-booth went floating down the
North Fork of the Kentucky River, the
east boundary of the theatre.
But six weeks later Osborne was back in
business. Things were picking up until
July 3 when the twister came rolling off a
mountaintop and down into the valley.
It cut a path through the middle of his
theatre and leveled the screen. Beverage
cases were sent sailing through the air,
speakers were wrapped around their posts
and chairs at the concession stand were
scattered all over the lot.
The flood and the twister have left Osborne
philosophical about disasters.
"I don't even know what they cost me.
They keep coming and we keep building
her back." he commented as workmen
raised a new screen for the theatre's reopening.
Osborne opened his drive-in in 1955.
after serving 23 years as a commissary
operator for Midland Mining Co. in Hazard.
Increase Chimes Coverage
CINCINNATI—For nearly three years,
many thousands of persons in the downtown
area of this city have enjoyed the
melodious chimes which are played three
times daily in the tower above the home
office of an insurance company. Now the
chimes also are being heard in seven Cincinnati
suburban areas by direct connections
installed by the telephone company.
One of the neighborhood installations is
on the roof of the 'Valley Theatre, owned
by Louis Weithe.
Exhibitor Wants Pay-TV
To Name Titles. Casts
HARTFORD— Allen M. Widcm. Hartford
Times amusements editor, has quoted a
top independent Connecticut exhibitor in
this vein:
"If the Zenith-RKO General group
thinks so highly of its upcoming '$10 Million
Experiment,' why doesn't it come
forth like a man and provide the public
with story titles and leading players?
"It goes to figure that there is a very
limited quantity of quality performers and
if subscription television comes into actuality,
it stands to reason that these highpriced
people, getting a king's ransom as
matters shape up in Hollywood and in
other production centers, will drift away
from the acknowledged, contemporary entertainment
mediums and hii-e themselves
out for even more money. That drift, however,
will mean the end of a wonderful
entertainment era."
The same aforementioned exhibitor, who
requested anonymity, tossed in this question,
too:
"Won't these 'first-run' pictures be
screened on the same size home screen that
people are squinting in front of right now?
Or is Zenith-RKO General coming up with
wall-sized screens for the hefty boosts in
viewing charges?"
UPA Pictures, Inc. Starts
Profit-Sharing Plan
BURBANK, CALIF. — A revolutionary
profit-sharing plan, outstanding among
major film production companies, has
been mstituted by UPA Pictures, Inc., it
was announced by Heni-y G. Saperstein,
president of UPA.
Saperstein said the points system will
be the key to the participation of each
employe in the profits recorded by UPA
Pictures. He said employment at UPA is
at an all-time high of more than 250 persons
involved in production projects.
$25,000 Remodeling Ends
At Findlay, Ohio, State
FINDLAY, OHIO—Howard Wilson, general
manager of the State Theatre, has
|
completed a remodeling program featuring
installation of a refreshment area separating
the lobby from the main portion of the
theatre and the reseating of a major portion
of the theatre.
The wall of the new concessions area is
panelled in cherry and the bar which enclo.scs
it is of formica with a black top
and white gold-spattered base. The ceiling
Is a new acoustical type, white with gold
flecks.
The floor in front of tlie bar is of rubber
tile. Pyramid in shape, it is predominantly
brick red with blacX and white accents.
The various refreshments units are electrically
lighted, displaying the merchandise
effectively. An ice cream container
provides bars, sandwiches and ice cream in
various flavors, served in cups.
A Jet Spray unit, which dispenses either
grape or pineapple-orange juices, is encased
in glass and shows the juices constantly
in motion.
A popcorn machine and a butter dispenser
which pei-mits the adding of butter
if a patron desires more on his popcorn,
and a glass case filled with a variety of
candy bars complete the refreshment area.
Modernistic brass lighting fixtures giving
indirect lighting have been installed
the length of the refreshment area.
A new automatic popcorn machine as
well as a second candy dispenser are provided
in a nearby portion of the lobby for
use w'hen the refreshment area is closed.
The new seats which extend approximately
half way down the center section
have reinforced steel frames in a deep blue
shade. The foam rubber backs are covered
with a gold fabric and the seats are upholstered
in leather.
Reseating of the best seats in sections
most often used provides the theatre with
an ample amount of comfortable seating.
Two hundred new seat bottoms of leather
also have been installed as replacements
throughout other sections.
These improvements were preceded
about a year ago with the installation of
a 50-ton air conditioning system with two
thermostats which provide control of
tei)iperatures within three degrees.
The entire improvement program represents
a cost of approximately $25,000.
settcfinB
2 years for $5 D 1 year for $3 D 3 years for $7
D Remittonce Enclosed D Send Invoice
THEATRE
STREET ADDRESS
TOWN ZONE STATE..
NAME
POSITION
THE NATIONAL FILM WEEKLY S2 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo.
Cinerama Being Installed
In Montclair Claridge
NEW YORK—Cinerama equipment is 1
being installed in the Claridge Theatre,
Montclair. N. J., which will open August
25 with "This Is Cinerama" with a benefit
sponsored by the Rotary Club of Montclair
for the Boy Scouts according to B. G.
Kranze, vice-president of Cinerama. Inc.,
and Robert Sherman, president of Claridge
Theatre Co. The Claridge will be the exclusive
showcase for Cinerama in New
Jersey.
The Palace Theatre, Milwaukee, which
inaugurated Cinerama July 28. broke all
existing records for hard-ticket engagements
in that city, according to Al Franlc. 1
general manager of Wisconsin Amusement
Corp. The picture's Urst week and advance
sales are 25 per cent ahead of any
reserved-seat attraction ever exhibited in
Milwaukee.
ME-2
BOXOFFICE :: August 22, 1960

A SPECTACLE OF the WORLD of TOMORROW!
YOU -will rocket through the fifth
dimension!
YOU -will see sights to stagger your imagination!
YOU -are there in the underground cities 2024 ad.!
The monstrous revolt of
ROBERT CLARKE-DARLENE TOMPKINS
•
ARTHWa PIERCE Ebert cu\RKE EDGAR • G. ^
the mutants. ..destroying
everyone in their way!
Now Available for Booking
CONTACT YOUR yimenlacLrL,
fntBruiatlanaL EXCHANGE
REALART PICTURES
JAY M. GOLDBERG
SELMA G. BLACHSCHLEGER
1632 Central Parkway
CINCINNATI 10, OHIO
ALLIED FILM EXCHANGE
JACK ZIDE
2310 Coss Avenue
DETROIT 1, MICHIGAN
IMPERIAL PICTURE CO.
RUDY NORTON
2108 Payne Avenue
CLEVELAND 14, OHIO

. . . John
. . . Judy
. . United
. . Our
. . Margaret
. . His
. .
. . . Al
. . . Al
. . Tom
. . George
. . David
. . Harold
. . Jack
. . Barbara
. . Frank
. . Diane
DETROIT
. . . Bill Jenkins of the
.
.
. Dismantling of
John Kenny, National Theatre Supply is installing a quarter-mile track for the
salesman, returned from vacation during
popular go-carts
which his sixth child was born. The Sky Drive-In at Adrian is opening a
baby was named Ruth Ann . manager.
Clarence E. Williamson, left for a Levin of Allied Artists has installed an air-
trampoline center downtown . . . Nate
fishing vacation at a remote lake near cooled water fountain, accessible only via
Ottawa . Detroit Theatres has the booking desk gate.
two executive vacationers—Marie Meyer
Milt London changed the Allied Theatres
and C. E. "Obie" O'Bryan. And President
board meeting to August 27, to avoid conflict
with the Grand Rapids Variety golf
Woodrow R. Fraught is convalescing following
a leg fracture.
meet, at the suggestion of Carl Buermele,
Nina Allen, widow of Tom Allen, former Josephine Smits advises . . . Bill Williams,
manager for United Film Service, now has leader for 20th-Fox's 45th anniversary
a Southfield postoffice instead of Birmingham.
They Just changed the town setup gang . McGuire, Fox exploiteer.
drive, was in town to inspire Bob McNabb's
Upton, former drive-in operator headed for an urgent appointment with his
who has a respiratory ailment, is leaving dentist.
for a lengthy stay at St. Petersburg. Fla.
Eovaldi of the Local
Frank Bryan and Frank Engel reopened
199 office is
kept busy arranging vacation schedules for
the Gayety. closed for the summer, on the
projectionists . Ben Rosen won 19th.
the
The Loop and the Bijou also are
color TV set at the Cleveland Variety readying for reopenings .
Salzman.
in Chicago for the weekend on what
outing.
she called "monkey business." enjoyed the
Roy Cook, Pox Theatre exploiteer, is
Ray Cloud was on the
jet return trip . . .
seeking a girl who looks like Marilyn Monroe
job at Columbia despite car crash injuries
to ride in the Labor Day parade with
Ruttenberg of the Westown Theatre
him, as a plug for "Let's Make Love" .
still was receiving visitors at room 213 in
By the way. Joe Lee is still the big chief Mount Carmel Hospital Jones
move at the Fox Studebaker of is trying to schedule his big for
United Artists blames her severe cough August 22.
upon her trip to Chicago . . . Betty Fussner
of Paramount is sporting a yellow spoi-ts
Bob Pennell of Bronson was in on a buying
tour Monday .
jacket for summer.
Krass takes up
the challenge in this column recently, and
Darwin Evans of the Manistee Drive -In says his Arc Theatre on Cass avenue is the
newest independent indoor house in
Michigan . . . Mrs. Mae Krass flew to
Columbus to spend a few days with son
Marvin, former manager here, and the
the
grandchildren . .
Strand, the only theatre at Union City and
FILMACK
Service Parts Rcpoira
DETROIT POPCORN CO.
READY-TO-EAT POPPED CORN
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Detroit 8, Mich. Nights-UN 3-1468
OUTSTANDING CRArrSMANSHIP AND ENGINEERING
formerly operated by Homer Cox. is reported
.
McCourt, Detroit manager
for American Seating Co., reports a
wave of inquiries about reseating from
exhibitors, and has just completed installation
at the Radio City in Ferndale and
the Wyandotte in Wyandotte for Dick
Sloan.
Former manager Larry Becker is enjoying
retirement at his home in Southfield
Duffourc. who is on sick leave, has
returned to his post at the Music Hall . . .
Police found a group of music-lovers carefully
dismantling the organ in the nowclosed
Regent .
Smilay of Associated
was back from a long European
jaunt . C. Barko jr.. now in the
Army at Ft. Bragg, N. C, is slated to be
shipped to Puerto Rico Couture,
.
former assistant manager of the Trans-
Lux Krim. returned to chief Eric Rose's
staff to fill in when her successor. Betty
Herndon. switched to the Telenews.
Max Baer jr. has been signed to a term
contract by Warner Bros.
SMALL OFFICE OR DESK SPACE TO RENT
In Heart of Detroit—Close to Major Theatre Offices— Prestige Location
Contort BOXOFFICE, 906 Fox Theotre BIdg., Detroit 1, Mich. Phone WOodward 2-1144.
Canadian Critic Dislikes
U. S. Historical Films
DETROIT—Under the three-column
headline, "Do Films Hurt Us Abroad?"
the Detroit Free Press published the view
of a friendly critic from Canada—G. W.
Chinnei-y of Brantford. Ont. The writer
blames films in part for the unfriendly
image other countries have of America.
Speaking especially for "folks in countries
who have fought the United States
in wars many years ago," he stressed that
they "do not enjoy seeing their ancestors
depicted as so stupid and brutal and, in
most cases, on the losing end." He stressed
that "even the British, perhaps the most
reliable and faithful among the friends of
the United States" have been shown unfavorably—and
includes a side-swipe at
television for presenting "Swamp Fox" so
that it will reach Canadian listeners,
when the Canadian network had banned it.
"Hollywood seems deteiTnined to keep
alive old sores on the screens." Chinnery
charges, adding that "The United States
cannot expect to make and retain friends
if the film producers of their country keep
on making these ii'ritating stories of the
past."
Detroit Exhibitor Feeling
Favors Allied-TOA Union
DETROIT—A merger of national exhibitor
organizations, such as recently proposed
by industry leaders, would be a good
thing in the opimon of several theatremen
questioned here.
Saul Korman. independent circuit operator:
"I think it's great. The associations
could do a lot more good for exhibitors if
they united instead of fighting each other."
Rene Germani. owner of the Majestic
at Monroe; "I think that TOA and Allied
have pretty much the same objectives, and
would be strengthened by unity."
Joseph J. Lee. managing director of the
Fox Theatre: '-There should not be too
many organizations. There is strength in
unity. To get proper recognition of the
industry, you need one big, powerful organization
that will get things done."
Woodrow R. Fraught, president of United
Detroit Theatres: "The merger of the two
groups, which are devoted to the same
ends, would be a fine thing for the industry."
John E. Cooper Is Dead
DETROIT—John E. Cooper. 65, vicepresident
of the Detroit Federation of
Musicians for about ten years, died recently.
His wife Mary and three children
survive, including a daughter who is the
wife of Earl England, booker for Cooperative
Theatres of Michigan.
Agnes Little Dies
DETROIT—Agnes Little, secretary to
M. F. Gowthorpe. president of Butterfield
Theatres, died August 5. She had been
with the Michigan circuit for over 20 years,
and at one time was secretary to the late
Gov. WiUiam Comstock.
Louis Wolf, Detroit, Dies
DETROIT—Louis Wolf, projectionist at
the Bel-Air Drive-In. operated in Detroit
by Community Theatres, died July 29. He
formerly was a sound engineer with Altec.
His wife survives him.
ME-4 BOXOFFICE :: August 22, 1960 I

I
Marshall
;
YOUNGSTOWN—Common
. . Ben
. . Hank
COLUMBUS
J](l
McGlone, RKO city manager, was
named one of the judges in the annual
Columbus Star Miss Central Ohio beauty
contest . Hayes, Citizen-Journal
columnist, reported: "'Psycho' at Loew's
Ohio really populates the State street sidewalk—biggest
crowd at State and Pearl
since the city hall burned on the site."
United Artists will hold a sneak preview
of "Inherit the Wind" at Loew's Ohio
iMonday i29)
. . . "Portrait in Black"
moved to RKO Grand after a two-week
!run at RKO Palace . . . "Strangers When
We Meet" had a second week at Loew's
Broad.
."Mary Jose, theatre editor of the Columbus
Star, had a long distance phone inter-
Iview with Jerome Lawrence and Robert Lee,
'authors of "Inherit the Wind" while the
writers were in Cleveland. The interview
|was arranged by John John of United
|Artists and Sam Shubouf, manager of
Loew's Ohio . Howard of UA was
in town for "Elmer Gantry" at Loew's Ohio
|. . . There are reports that Cinerama will
jbe installed in a downtown Columbus
'theatre soon . . Arthur J. Raporte,
.
'recently named director of real estate acti-
'vities for Loew's Theatres, was in Columibus
to look over Loew's theatres here.
Fine, president of the Inde-
[pendent Theatre Owners of Ohio, who
irecently returned from attending a
National Allied board meeting in Chicago,
is most optimistic over the future status of
[National Allied under the new leadership
|plan set up at the board meeting. "I feel
'certain we will have a stronger organizaition
than ever before and one that will
[render better service to all of our mem-
'bers." As to the forthcoming October
iITOO convention, Pine had this to say:
!"We have only one convention theme and
[that is to discuss ways and means to get
imore people into our theatres."
[Literature Law Upheld
Pleas Judge
'Erskine Maiden jr. upheld the new Ohio
statute banning the sale of literature
judged obscene in court. The book in question
is "The Sex Life of a Cop." Judge
jMaiden ordered the defendants to turn
laver all copies of the book on hand to be
;aestroyed by the sheriff, thus prohibiting
sale or distribution in Mahoning County.
(its
The Mahoning Valley Distributing
Agency and the Midtower Publishing Co.
3f Fresno, Calif., have indicated they
will appeal.
Columnist Says Titles
Often Confuse Fans
Columbus, Ohio—The current crop
of movie titles is confusing to film
fans, said Paul Pry jr., columnist for
the Columbus Star. Some fans thought
"The Story of Ruth" was about Babe
Ruth. Titles like "The Subterraneans"
and "All the Fine Young Cannibals"
also are more than a little puzzling.
"Show business guys here wish somebody
in Hollywood would sit down and
do something about some of the titles,"
said Pry.
Prize Films on Program
Of Ohio Arts Festival
YELLOW SPRINGS, OHIO—Prize-winning
films from seven nations will be
shown during the Antioch-Yellow Springs
Festival of the Arts, which begins September
7. The seven films are "Hiroshima,
Mon Amour." a Franco-Japanese production;
"The Rest Is Silence," from Germany;
"La Casa del Angel," Argentina;
"The Flute and the Arrow," Sweden;
"Welcome, Senor Marshall," Spain; "Eva
Wants to Sleep," Poland, and "School for
Scoundrels," England.
Coordinated with the exhibition of the
films will be a series of symposium discussions
on the problems of creative filmmaking
in America. Many of the films
never have been shown commercially in
this country, and will be shown in the
original foreign-language versions with
English subtitles. Evening showings are at
8 p.m. and Saturday and Sunday matinees
at 3 p.m. Tickets are $1 a showing, or $5
for the seven-film series.
Clark Crites, director of the event, said
filmmakers, critics, and film distributors
from New York, Los Angeles, Boston, and
other cities will participate in the symposiums.
Fall Promotion Drive
Opened at Detroit Fox
DETROIT—Joseph J. Lee, managing
director of the Pox Theatre, is opening a
four-stage promotional program to boost
fall business at the big house. It will
celebrate the first anniversary under new
management (Lee took over the post a
year ago) ; installation of a new $75,000 air
conditioning plant; "the homecoming of
Marilyn Monroe" for the opening of "Let's
Make Love" (Monroe pictures played the
Fox a few years ago, then went to opposition
houses, making this a real comeback),
and a free parking program for downtown
theatre goers.
'Midnight Lace' to Open
At Music Hall in Fall
NEW YORK—"Midnight Lace" wUl be
world -premiered in October at Radio City
Music Hall, according to Henry H. Martin,
sales chief for Universal-International.
The stars are Doris Day, Rex Harrison,
John Gavin, Myrna Loy, Roddy McDowall
and Herbert Marshall. Ross Hunter and
Martin Melcher produced and David Miller
directed the Ross Hunter-Arwin production
in Eastman color.
Exhibitor Asks FCC Permit
WARREN, OHIO—Leon Enken jr.,
president
of Robins Amusement Co., which has
the Robins and Daniels theatres in Warren
and the Robins in Niles, is seeking to
operate a radio station. He is president of
Daniels Enterprises, which has filed an
application with the FCC for permission
to operate a 1,000- watt daytime station in
Warren on 1,570 kilocycles.
"Love Part-y' on '61 Slate
HOLLYWOOD—The purchase of E. Jack
Newman's original comedy. "Love Party,"
has been made by Jack Warner jr., who
will make it independently in the summer
of 1961.
BEV MILLER
President Theatre Owners of the Heart
of America. Very Popular Showman.
35 Years Experience. Owner Several
Drive-In Theatres Kansas City Area.
Roman Mirio Cinema Carbons
"CUT COSTS
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the LIGHT
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DRIVE-IN,
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NEW
Large core rotating carbons in the
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Coupled with the all ne-w Chromenickle
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-WE PAY THE FREIGHT-
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Cinema Carbons
Lee ARTOE
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BOXOFFICE August 22. 1960 ME-5

. . . Rudy
. . The
. . The
. . The
. .
. . And
. . The
CLEVELAND
J^ax Mink, Palace Theatre general manager,
reports "Let's Make Ix)ve," 20th-
Pox release starring Marilyn Monroe and
Yves Montana, will open the 24th. the day
after "Can-Can" ends a 13-week hard
ticket engagement . . . William Martin was
in town in behalf of his "The Naked
Koad. " booked into the Lower Mall .
Nico Jacobellis. manager of the Heights
Art Theatre, and Gabriella Argenta will be
married on September 10 . . . Evelyn
Stevens, Associated Theatres cashier, left
on a California vacation.
The wife of UA salesman Jerry Lipow
had as her house guest for a week a former
school friend. Mrs. Martha Davidson of
Washington . . . Perne Mishkind. daughter
of General Theatres President Leonard
Mishkind. practiced her school typing at
her dad's office during the vacation
absence of one of the secretaries . . . Marcel
Rudzinski. booker, and Cooperative Theatres
of Ohio have parted company . . . Ben
Siegel of Kingsley International was in
town to chsck the engagement of "Come
Dance With Me." currently at the Continental
Art Theatre.
Jack Gutilla, owner of the Roxy Theatre.
DeGraff. is back in the Cleveland Clinic for
a repeat eye operation, which was unsuccessful
on the first attempt to correct a
detached retina . new blonde member
of the Paramount exchange is Nancy
Terrell . Warner exchange is gradually
assuming its noi-mal look. Helen
Wesner, cashier, and Mary Lou Weaver,
secretary to Manager Bill Twig, have returned
from vacations.
George Carmack is booking pictures for
his Canna Theatre. Bluffton, which he will
Jock Adomission Jomcs Dovis
New Owners
MOBIL GAS STATION
See Us For
Complete, Guaranteed Automobile Service
Payne Ave. of E 21st St. Cleveland, O.
THE
BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
"Psycho"
reopen on Labor Day after a closed summer
. in Rossford. Milo DeHaven is
reopening the Ross Theatre which always
closes during the summer . temporary
closing of the Union Theatre, Richwood,
is a sign of optimism. It's closed for
remodeling and redecorating with plans to
reopen early in September . . .
the sensation of the downtown area. The
is
picture started its second week at Loew's
Stillman at almost the same gross as its
opening day when it had a blocklong boxoffice
line.
Sanford Leavitt of the Washington circuit
and his family were vacationing at of Modern Theatres and Shaker Square
Shari Rae, daughter of Raymond Essick
Hyannis. Cape Cod. and his 13-year-old Travel Service, announced her engagement
daughter Barbara, an enthusiastic Kennedy to Francis P. Burke of Rahway. N. J., at a
fan, is determined to meet the Democratic dinner party at the home of her parents
presidential nominee . Variety Club in Cleveland Heights. They both attended
again is club hunting. The Tudor Anns the University of Miami in Coral Gables,
Hotel, where it has been comfortably established
the past three years, has been sold secretary is gradually recovering from
Fla. . . . Eva Urdang, Washington circuit
to Western Reserve University and Case double trouble. While being treated for
Institute of Technology for a dormitory for shingles she developed chicken pox.
post-graduate students. Club officials
hive been notified they may have the use
of their present quarters until June 1961
Norton. Imperial Pictures manager,
had his son Tommy with him one day
as an exchange cleaner-upper.
Cleveland Exhibitors See
Abundance of Product
CLEVELAND—A survey of most of the
leading area exhibitors refutes the popular
idea that there is cun-ently a shortage of
product.
"There is an abundance of product
available," one thoughtful exhibitor said,
"but there is never an abundance of hits."
This exhibitor, who owns close to 20 theatres,
is confident that the public still likes
motion picture entertainment and will
continue to support it in numbers whenever
the picture, in its opinion, justifies
support.
It is generally conceded that a lot of
good pictures are coming off the first line
for August and September showing, but
several theatre owners look for a dearth
of boxoffice product in November. This is
contested by distributors who point out
that the big pictures playing first-run in
August will be available to sub-run situations
in October and November. Even
gi-anting extended downtown engagements,
they point out the late fall availability of
such pictures as On the Terrace. The
Stoiy of Ruth. Portrait in Black, The
Apartment, Bells Are Ringing and others.
Today is definitely a buyers' market,
both exhibitors and distributors agree.
There are plenty of pictures available.
"The catch," another exhibitor explained,
"is the high cost of top film and
the distributor demand for prefen-ed playing
time. Our quarrel with distributors today
is not one of product but of policy."
Otto Braeunig BV Chief
CLEVELAND—Otto Braeunig has been
appointed Buena Vista booker succeeding
Arthur Ehrlich. who has been with the exchange
since it opened five years ago.
'Sunrise' Is Dated
LOS ANGELES—Warner Bros.' "Sunrise
at Campobello" has been set to open
its roadshow engagement at the Beverly
Theatre in Beverly Hills on September 30,
following a premiere the night before.
Lower Mall Doomed
For Cleveland Lot
CLEVELAND—The Lower Mall Theatre,
a downtown landmark for almost 50 years,
will become only a memory after September
1 when it will be closed to make way
for a 100-car parking lot. This is the first
phase of a million and a half dollar project
to be undertaken by the owners of the
property, the Women's Federal Savings &
Loan Ass'n. The original plans in 1957,
when Women's Federal bought the building,
called for expansion of banking facilities
and erection of an office building.
This ambitious program is still under consideration
with the conversion of the theatre
site into parking space as the immediate
object.
When Louis Becht. a pioneer Cleveland
exhibitor, built the double deck Mall Theatre
in 1914, it was a city showplace. Because
of the topography of the two streets,
the upper 750-seat Mall has its entrance
on Euclid avenue, while the Lower Mall,
directly beneath the other theatre and
connected to it by a marble stairway, has
its entrance on the lower level, Superior
avenue. The houses run separate screen
programs, with the Upper Mall offering
subrun general release pictures and the
Lower Mall exploitation and first-run foreign
pictures.
Louis Becht and son-in-law Beryl Steel
operated the Lower Mall for several years.
Then it was leased briefly to Meyer Fisher
who. with William Weiss owned the independent
Fisher Film Exchange. The Loew
circuit then took over the operation until
about 1929 when it became the property
of the Community circuit which has operated
it since then. Community is headed
by Henry Greenberger and Max Lefkowich.
The management and policy of the
Lower Mall has been under the direction
of Leo Greenberger.
In anticipation of the closing of the
Lower Mall, Leo Greenberger has established
another downtown Community theatre,
the Standard on Prospect avenue, as
an exploitation house. This leaves Cleveland
with six downtown first-run houses,
one subrun house and one exploitation
theatre.
Columbia's 'Gulliver'
Set for Xmas Dates
NEW YORK— "The Three Worlds of
Gulliver. "
Charles H. Schneer's production
for Christmas release by Columbia, has
been booked into more than 150 first-run'
theatres at holiday time, according to Rube
Jackter. vice-president and general sales
manager, on his return from a tour of key
areas in the west, midwest and south.
Jackter screened "Gulliver" in Detroit.
Chicago. Los Angeles. Kansas City, Dallas,
Atlanta and Jacksonville and exhibitors
said that the picture should do as -itat. if
not greater, than "The 7th Voya^' of Sinbad,"
Schneer's first Dynamation pictun
which was Columbia's most successful
Christmas release, Jackter said.
While in Dallas. Jackter was presented
with a gold plaque inscribed to "The
World's No. 1 Salesman," on behalf of six
circuits, including Interstate. Jefferson.
Rowley United. Frontier. Texas Consolidated
and Trans-Texas.
ME-6 BOXOFFICE August 22, 1960

t The
I
enough
!
modern
I
will
I
! dren's
'
!
fortable
I
can
1 vision
ii keeping
I plan
!
to
I
I
I
was
North Dade Theatre
Nearing Completion
MIAMI—Substantiating the plienomenal
growth of the ever expanding North Dade
area are the tons of concrete, mortar and
steel rising skyward at the 163rd Street
Shopping Center. At the west end of the
center contractors are busily at work on
the final stages of outside construction of
the new Wometco 163rd Street Theatre.
Above the ground, the modern structure
of neo-classic design will combine the latest
advances in sound and projection
methods with luxurious comfort for the
entertainment of movie patrons.
Col. Mitchell Wolfson, president of
Wometco Enterprises, disclosed that the
new one -floor plan theatre will have a
[seating capacity of 1,200 with comfortable
pushback seats.
Smoking loges, set in separate ground
floor sections, will be served by their own
aisles and equipped with comfortable rocker-type
seats.
wall-to-wall screen will be large
to accommodate any known projection
method from 35mm to 70mm. A
stage, with a 16-17 foot apron
be spacious enough to provide adequate
room for fashion shows and chilperformances.
One of the lobby features will be a comtelevision
lounge where patrons
relax and enjoy their favorite teleprograms
between performances.
While all of the artistic accouterments
have not been fully determined, the en-
[tire decor of the new theatre will be in
with the neo-classic design. The
of the $500,000 stnicture is designed
provide the ultimate in viewing enjoyment
and achieve the best in acoustical
results.
Young General Theatres Executives
Are Veterans in Point of Service
k ^1 ii
Wilson Circuit Acquires
Blair in Hollidaysburg
HOLLIDAYSBURG, PA.—The Wilson
interests, headed by George C. Wilson III,
acquired the Blair Theatre here August 1.
The Blair County theatre is owned by the
Silverman Brothers iJake and Ike) of
Altoona, pioneers in exhibition. Outside
of the theatre recently was completely repainted,
and this property will be closed
for several weeks in August for an interior
paint job, seat repair and changing of the
concession setup. Under the Wilson
Theatre Corp. banner, plans are being
made for an extensive campaign to gain
Sunday movies in Hollidaysburg. Frank
J. "Bud" Thomas licenses and books for
the Wilson circuit.
Silverman Brothers' Logan Theatre, Altoona,
dark for upwards of eight years, will
be reopened at an early date by Dick
Wagner, operator of the Sun Theatre,
Altoona.
Jerry Franken Resigns
LOS ANGELES—Rather than going to
JNew York when the home office of National
Theatres & Television returns there,
Jerry Franken recently resigned as pubjlicity
and advertising head. He had been
jWith the company for several years and
moved West with it w^hen headquarters
moved here last fall. No immediate
replacement was named.

. . . Starlets
. . . Faye
. . Jane
. .
CINCINNATI
. . . Attendance
KJarsuerite Stewart Huss, daughter of Mr.
and Mrs. Frank W. Huss jr.. became
the bride of Duane E. Banks jr. of Akron
in an evening ceremony August 13 at
Eastminster Presbyterian Church. Huss is
president of Associated Theatres
records were estabhshed by 20th-
Fox films "From the Terrace" and "South
Pacific" in two successive weeks at the
1,100-car Melody Cruise-In at Springfield,
operated by the Chakeres circuit.
Irving Sochin, division manager. Continental,
reports good area business for
"Expresso Bongo," especially at drive-ins
Nancy Root and Theona Bryant
of "College Confidential" drew plenty
of photo space in local newspapers when
Duke Hickey, U-I publicist, brought them
in for a luncheon and appearances on
radio and TV. The film was screened at
the Twin Drive-In.
Kip Smiley, widely known on Pilmrow
for many years and recently Paramount
sales manager in Pittsburgh, has returned
here in the same capacity . Prank,
secretary to William Bein, division manager.
National Screen Service, is the happy
mother of a baby boy, named Rick Roy
Humphrey. Paramount clerk, recently
became engaged to Lou Brown .
William A. Meier, Paramount manager, is
vacationing.
Peter F. Rosian of Cleveland, U-I regional
sales manager, was on the Row, as
were exhibitors A. D. Curfman, Westerville:
Lou Shcr, Columbus; Fred May, Dryridge,
Ky.: W. B. Clark, Grayson, Ky.: Guy
Greathouse, Aurora, Ind., and J. C. Weddle,
Lawrenceburg, Ind.
When Jack Bein, owner of the neighborhood
State, looked out of his office window
he saw a passerby carrying a bag of
golf clubs which he recognized as those
he had left in his unlocked car, and valued
at $200. Bein ordered a house employe to
give chase and the clubs were quickly recovered.
The thief told police the clubs
had been given to him -'by a man named
Joe."
Russell Hayden to Produce
Theatrical Features
HOLLYWOOD—Russell Hayden, prominent
in television syndication, will now
enter motion picture production with a
quartet of scripts scheduled to get under
way immediately.
Initial photoplay is "Caribbean," from
an original screenplay by Sam Roecca.
Skippy Sanford, former Todd-AO executive
here, will serve as associate producer
for the Hayden ventures, which also include
"White Miliga," another Roecca
original: "Executive Plight," written by
August Brato, and "Toboga," screenplayed
by Buckley Angel.
Robert Joseph Heads
Wald Publications
HOLLYWOOD—Jerry Wald has named
Robert Joseph, screenwriter and publicist,
as head of all his book publishing activities.
Joseph is to work closely with Wald
in preparing films from published properties
developed from this source.
Joseph Ls being called "literary projects
editor" and immediately has set to work
on 33 projects in various stages of work.
Wald estimates the number wuU grow to
100 by the end of the year and this part
of his activities will be expanded to work
alongside the production operations.
Joseph's direct work will be to function
as liaison with writers, though he will also
coordinate original screenplays.
The latest addition to Wald's expanding
deals. Joseph joins Peter Nelson, whom
the producer recently signed as his assistant
on all TV projects. Three young producers
will also be sought for work on
upcoming 20th-Fox properties.
Dennis Hopper Profit Shore
HOLLYWOOD — Dennis Hopper has
drawn a five per cent guarantee of net
profits on "Night Time," independent feature
in which he is starring for Jerry
Wald's executive assistant, Curtis Harrington.
Hopper gets sole star billing and
pulls down a regular salary in addition to
the percentage deal.
Join the Widening Circle
Send in your reports to BOXOFFICE
on response of patrons to pictures
you show. Be one of the many who
report to—
Address your letters to Editor.
"Exhibitor Has His Say." 825
Van Bnmt Blvd.. Kansas City 24.
Mo.
THE EXHIBITOR HAS HIS SAY
A Widely Read Weekly Feature of Special Interest
BOXOFFICE
Always in the Forefront With the News
ME-8 BOXOFFICE :: August 22, 1960

I
I
I
'
"Susan
;
the
I
during
I
i
while
! pressed
!
were
;
who
—
—
—
—
—
'Psycho' Scores 235
In 7th Boston Week
BOSTON—"Elmer Gantry," the only
new entry for the week, had a most satisfactory
opening, while the holdover programs
continued to register well, except for
three theatres. "Psycho" still was pulling
them in in the seventh week.
(Averoge Is 100)
Astor— Portroit in Block (U-l), 5th wk 110
Beocon Hill For Members Only (Ruff), 2nd wk.. .225
Boston This Is Cineromo (Cinerama), reissue
5th wk 115
1
Capri From the Terrace (20th-Fox), 4th wk 150
Exeter Street The 39 Steps (20th-Fox), 5th wk.
.
.100
Gary Express© Bongo (Cont'l), 5th wk 70
Kenmore Corry On, Nurse (Governor), llth wk,.110
Memorial— Pollyonno (BV), 4th wk 60
Metropolitan Elmer Gantry (UA) 1 75
Orpheum Bells Are Ringing (MGM), 2nd wk....l70
Paramount Psycho (Para), 7th wk 235
Saxon Ben-Hur (MGM), 37th wk 150
New England Industry Aiding Drive
To Retire Jimmy Building Mortgage
Business Level Is High
In All-Hold Hartford
HARTFORD — Downtown first-run
trade, for the first week in many months,
had no new attractions. In the main,
business was encouragingly brisk.
Allyn- Psycho (Para). 3rd wk
Art—Temporarily closed.
140
Cine Webb Carry On, Nurse (Governor) 130
E. M, Loew's Strangers When We Meet (Col),
4th wk 120
Palace The Aportment (UA), 4th wk 115
Poll From the Terrace (20th-Fox), 2nd wk 110
Meadows Portrait in Block (U-l); The High-
Powered Rifle (20th-Fox), 2nd wk 135
Strand— Ben-Hur (MGM), 1 3th wk 115
Strangers' Is Most Active
In Unexciting New Haven
NEW HAVEN—UA bypassed downtown
to oi)en "Macumba Love" at the Post
Drive-In, East Haven.
Crown Jeanne Eogels (Col); Hoppy Anniversary
(UA), revivals 80
-Lincoln— Private Property (Citation) 115
Loew s College Strangers When We Meet
(Col) ... 125
Poromounf Psycho (Para), 2nd wk 135
Post Drive-In ^Mocumbo Love (UA); Five
Branded Women (Para) 115
Roger Sherman Elmer Gantry (UA) 110
VVhalley Ben-Hur (MGM), 5th wk 130
NEW HAMPSHIRE
TJobin Morgan, stage, movie and television
actress, who has been known to TV
fails as "Dagmar" for the past seven
years, appeared in a unique program at the
Our Lady of Mercy Novitiate in Windham
Saturday i20). In the picturesque courtyard
of the convent, she entertained with
solo readings and appeared with a group of
novices playing nun roles in scenes from a
successful Broadway and television play.
,
Joan Fontaine had the starring role in
and God," a comedy hit of the 1937
Broadway season, which was presented at
Lakes Region Playhouse in Gilford
the week beginning August 8.
\ Haverhill woman who saw Alfred
Hitchcock's latest movie thriller, "Psycho,"
wrote to the Manchester Union-Leader that
she and her husband "were imwith
the excellence of the story, we
shocked by the fact of the gruesome
brutality of several scenes." The writer,
i
viewed the film at a drive-in in her
home area, added: "While such a film may
be seen and understood by adults, we cannot
understand why on earth children are
allowed to witness such horror."
Senator Styles Bridges and Congressman Walter Judd visit Fenway Park to wish
Ted WiUiams luck in his project to retire the mortgage on the Jimmy Fund Building.
Left to right are Mike Higgins, Red Sox manager; Representative Judd; Bill
Koster, executive director of the Jimmy Fund Drive; Norman Knight, trustee of
the Jimmy Fund; Senator Bridges, and Ted Williams, Red Sox slugger and chairman
of the Jimmy Fund.
BOSTON—The Jimmy Fund, pride of
the motion picture industry and the Variety
Club of New England, has set for its
1960 goal the sum of $1,150,000 to be
raised by September 24. On that date a
huge celebration is planned for Fenway
Park before the start of the Red Sox-
Yankee game when Ted Williams will
burn the mortgage on the Jimmy Fund
Building.
Red Sox owner Thomas A. Yawkey is
president of the Children's Cancer Research
Foundation, which is devoted to
the care and treatment of cancer in children.
Ted Williams is chaii'man for 1960,
a role he filled for three years. His personal
interest in this great cause is so
great that he is spending all of his free
time on the endeavor. Dr. Sydney Farber,
scientific director of the foundation, is
the leader of the project.
This year's goal is the largest ever
undertaken by the Foundation and to
reach this goal it will require the special
Raid Route 133 Drive-In
At Georgetown, Mass.
GEORGETOWN, MASS.—State and local
police raided the Route 133 Drive-In
Wednesday night (10) and arrested Edwin
G. Haverstick and his wife Alice on
charges of presenting an immoral show
and selling literature that "tended to
manifest cori-uption in youth." The film
playing was "Wasted Lives." Although this
is the first time the film has played this
area in 1960, it was shown last season in
six or more drive-ins without incident.
Police said they are summoning more
persons in connection with the showing of
the film, particularly an unidentified man
who was boosting sales literature on the
contents of the film.
K. Gordon Murray, who is releasing
the film nationally, is expected to attend
the hearing in Haverhill district court.
The Route 133 Drive-In is owned and
operated by the Rizzo Bros., Haverhill contractors.
efforts of every theatre owner in New
England. William S. Koster, Variety Club
vice-president, said he is confident that
with all the friends of the Jimmy Fund
working together, this goal can be attained.
Ted WiUiams wUl appear on Ed Sullivan's
television program. Jack Paar show,
the Today show and will make dozens of
appeals on behalf of the fund. Tom Yawkey
has enlisted the help of the press,
radio and television outlets for appeals.
The Boston press has been particularly
cooperative, running feature stories telling
of the wonderful accomplishments of the
foundation.
One of the remarkable things about this
project is that there is no charge for childi-en
treated at the Jimmy Building. The
X-ray examinations, laboratoi-y studies,
professional sei-vices and special medicines
are paid for through the Jimmy Fund,
raised by collections from the sympathetic
public.
Henry Martin Added
To lENE Speakers
BOSTON—Hem-y "Hi" Martin, Universal
vice-president and general sales manager,
will address the Independent Exhibitors
and Drive-In Theatres of New England
annual convention Thursday, September
15, at Chatham Bars Inn, Chatham.
Other speakers ai-e C. Glenn Non-is, 20th
Century-Fox general sales manager; Norman
Knight, president of the Yankee network,
and others to be announced.
With Edward W. Lider as general chairman
of the three-day convention starting
September 13, the cochaii-nien are Richard
A. Smith and W. Leslie Bendslev.
Reservations for accommodations may be
made through the convention coordinator,
Carl Goldman at the lENE headquarters
at 36 Meli'ose St., Boston.
IBOXOFFICE August 22, 1960 NE-1

.
. . "Psycho"
. . The
BOSTON
^orm Prescott, former disc jockey on
WNEW. New York, and WBZ. Boston,
and former vice-president of Joe Levlne's
Embassy Pictures Corp.. is going into animated
film production. He flies to Brussels
September 9 to supervise the production
of his first full-length color Cinema-
Scope animated film, which also will be a
TV pilot film. As yet untitled, the film
will be shot in Zurich for an Easter release
in the U. S. Prescott hopes to make
.several European deals while he is
abroad. At present he is vice-president in
charge of exploitation of Pleasure Island,
the $4,000,000 family amusement park in
Wakefield.
The Marlboro Theatre. Marlboro, operated
by American Theatres Corp. until
June of this year, is reopening early in
September under the management of
Gregory Flanigan of Marlboro. A newcomer
to the business. Flanigan operates a
travel service agency in Marlboro. He has
enlisted the services of Joseph G. Cohen to
handle the buying and booking. The
theatre is now undergoing refreshening
and renovations.
Sympathy to Peggy Doyle, drama and
film editor of the Boston American, on the
death of her sister. Mrs. Veronica DuPlessis
of Chicago . . . Jack Roy, former manager
of the Beacon Hill Theatre, has joined the
Carousel Theatre. Pramingham. as manager
of this summer theatre musical tent.
HARTFORD
^he trade was saddened by the death of
Mrs. Pauline Wolfson Shulman. 55.
wife of Joseph L. Shulman of the Shulman
theatres. An architectural designer, she
had designed two Shulman theatres, the
Webster, Hartford, and the Plaza. Windsor
I latter is now under lease to Lockwood
& Gordon Enterprises
i
Irving Hillman, SW zone ad-publicity
chief, was in town, conferring with Jack
Sanson, SW Strand, and Allen M. Widem.
Hartford Times, on third month's run of
MGMs "Ben-Hur." The end of the
extended engagement is not in sight as yet.
says the pleased SW men . . . Bill Brown
of the UA field exploitation force returned
to New York after saturation promotion
for "Macumba Love" . . . Bill Daugherty of
Lockwood & Gordon Enterprises visited
Bill Murphy, Cine Webb, Wethersfield. and
Walter Pyler. Plaza, Windsor.
BRIDGEPORT
John C. MoUoy, 73, manager of the cityowned
Klein Memorial Auditorium
since 1946. will retire in a few weeks. The
position will be taken off civil service and
the title changed to "promotion man" and
the coming vacancy will be filled on that
basis . . . Ben Ehrlich, artist for the Loew's
Poll theatres here the past 30 years, is
moving his studio from the old Globe
Theatre Building to larger quarters on
Fairfield avenue. He plans to expand his
facilities for commercial and industrial
work.
The Playhouse in Sharon runs silent
films on Sunday nights at $1.25 for adults
and 85 cents for children. A recent bill
combined "The Kiss," starring Greta
Garbo. and "Grandma's Boy" with Harold
Lloyd . . . The Brooklawn Theatre closed
down Monday il5» to give employes a twoweek
Jack Schwartz has
vacation . . . closed his West End Theatre for a short
period played three weeks
.
at the Candlelite-Pix Twin Drive-In. with
both sections operating weekends. The
same film played the Ridgeway in Stamford
The Avon in
for seven weeks . . . Stamford held "The Apartment" for five
weeks.
VERMONT
^he final offering of the 1960 Foreign
Film Festival at the University of Vermont
in Burlington was the Japanese
motion picture "Roshomon." which had
two evening showings in Waterman
Dining Hall, August 10. The film won an
Academy award as best foreign picture,
grand prize at the Venice Film Festival
and best foreign film award from the
National Board of Review.
Appreciation nights were held at the
Burlington Drive-In. August 8, 9. Patrons
were admitted by the carload for only
$1.50. The management suggested bringing
all the relatives to take advantage of
the low admission price.
Greek Organizations See
'Sea Rages' Screening
HARTFORD—Sperie Perakos. general
manager of Perakos Theatre Associates,
screened Columbia's "As the Sea Rages"
for representatives of Greek organizations
in the area.
A September release, the melodrama costars
Maria Schell, Cliff Robertson and
Cameron Mitchell. It was filmed in the
Grecian Isles and has English dialog.
No regional opening has been determined
as yet.
Perakos Moves Managers
At Connecticut Theatres
NEW HAVEN—Sperie Perakos, general
manager of Perakos Theatre Associates,
has announced the appointment of John
D'Amato, Palace, New Britain, as acting
manager of the Southington Drive-In,
Southington, replacing Harold Temple,
resigned.
Mrs. Mary WoUman of the shuttered
Arch Street Theatre, New Britain, has
been shifted to the Palace. New Britain.
Amify Bowling Center Opening
NEW HAVEN—The Amity bowling center,
the initial diversification project of
the Sampson-Spodick interests (Nutmeg
circuit I. will open for business about August
25. Circuit partner Robert C. Spodick
has completed a nine-day course at the
Brunswick bowling management school
in Chicago.
MAINE
purine the showing of "The Adventures of
Huckleberry Finn" at the Lewiston
Drive-In all the youngsters were given
Huckleberry Finn rings . . . Jane Morgan
was booked for appearances in two productions
at the Kennebunkport Playhouse,
first in the new version of "By Candlelight.
"
followed by the Cole Porter musical
hit. "Paris." in which she was starred with
James Mitchell. Faye Emerson is scheduled
to star in "Here Today" at the wellknown
summer theatre, August 22-27.
Laura Lancaster of Auburn has taken
issue with a Gorham woman who recently
criticized the Lewiston Daily Sun for the
type of movie ads which it published on its
amusement page. In a letter to the Sun,
the Auburn reader said, "the advertising
space is bought and paid for by the local
movie companies and the ads are consistent
with those appearing in hundreds
of other such newspapers." She conceded
that movies have "deteriorated mightily
since the days of William S. Hart. Tom Mix
and Hoot Gibson" but pointed out youngsters
should be taught right and wrong at
home.
NEW HAVEN
.
.
prank McQueeney, Pine Drive-In. Waterbury,
hosted the world premiere August
3 of Paramount's "It Started in Naples,"
the extensive promotion campaign calling
attention to the fact. "Paramount Pictures
Selects the Pine Drive-In for the gala
world premiere of 'Naples' critics
say it tops '3 Coins'!" . . Sperie Perakos
of Perakos Theatre Associates sent Livio
Dottor of the Plainville Drive-In and John
D'Amato. acting manager, Southington
Drive-In, to a New York Paramount merchandising
meeting on "Psycho." ahead of
midstate August 10 premiere.
Former Potato Patch Now
300-Car Vermont Airer
NORTH MONTPELIER. Vt.—John Coffrin
sr.. is probably the only man who ever
has turned a wilderness and potato patch
into a drive-in theatre. Coffrin established
the Homestead in Calais, where the
outdoor theatre was carved out in a
sparsely settled area, with a former potato
patch serving as a 300-car parking area.
Coffrin. who lives in North Montpelier,
decided to go into the movie business for
himself after several yeai's as a projectionist
in the Barre, Stowe and Rutland areas.
So he purchased a rundown fann without
water or electricity, hired a bulldozer and
operator from the soil conservation district
and rented the Calais town grader to
construct ramps. He built his own movie
screen and snack bar.
Besides being unique in all these respects,
the Homestead Drive-In was also quite a
gamble, since Calais has only 778 residents
and is 12 miles from the nearest city.
However, there are many summer campers
in the area, as well as Goddard College.
The Homestead is a family operation.
John Coffrin sr. runs the projector: Mrs.
Coffrin handles the ticket booth and John
jr. operates the snack bar.
NE-2 BOXOFFICE :: August 22, 1960

A SPECTACLE OF THE WORLD OF TOMORROW!
YOU -will rocket through the fifth
dimension!
YOU -will see sights to stagger your imagination!
YOU -are there in the underground cities 2024 ad.!
ROBERT CU\RKE-DARLENE TOMPKINS- aTthurTpierce- Robert clarke
edgar g. ulmer
monstrous revolt of
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Now Available for Booking
CONTACT YOUR yimardaaru
f/iXannaCio/iaL
EMBASSY PICTURES CORP.
JOSEPH LEVINE
20 Winchester Street Boston, Massachusetts

-
All Roads Lead To
CHATHAM, CAPE COD, MASS.
Exhibitors, Suppliers, Distributors!
Are Invited to Attend The
29th ANNUAL REGIONAL CONVENTION
DRIVE-IN
of
INDEPENDENT EXHIBITORS, INC.
and
THEATRES ASS'N OF NEW ENGLAND
At the
Famous
CHATHAM BARS INN-SEPTEMBER 13-15
SPECIAL
Thursday Aiternoon Business Meeting
Speakers:
C. Glenn Norris—General Sales Mgr.
20th Century-Fox
Henry 'Hi' Martin—General Sales Mgr.
Universal Pictures
Norman Knight—President Yankee Network
Reports and Discussions on Topics of Interest
To Both Conventional and Drive-In Exhibitors
Concession Meeting . . . Golf . . . Screening
Fabulous Prizes . . . Dancing . . . Clambake
Cocktail Parties . . . Banquet
Special Activities for the Ladies Including
Fascinating French Cosmetic Show
SEND REQUESTS FOR
-PLAN TO ATTEND
INDEPENDENT EXHIBITORS of
to
RESERVATIONS NOW!
NEW ENGLAND
36 MELROSE ST. BOSTON 16, MASS.
NE-4 BOXOFFICE :: August 22. 1960

:
good
at
'
;
the
Hivn-
Y
Toronto Grosses Are Film Festival in Montreal Loew's
Paced by 'Psycho' Typifies 'New Trend in Showgoing
TORONTO— "Psycho" at the Hollywood ' '^
was the outstanding new attraction of the
MONTREAL—Selected motion pictiu-es, cooperation of local film societies and the
week against an array of holdovers which representative of the art of filmmaking. encouragement of the press,
included an eighth week of "The Apart- ^.^j.g g^own at the huge downtown Loew's "There is no reason why Montreal, with
ment Loew's, "Portrait in Black" in
'
Theatre a full week starting Friday the its bilingual audience and cosmopolitan
its fifth week at the Uptown and "Rosejgth
to cosmopolitan audiences during interests, should not become a film center
mary" which continued a fourth week at
Montreal's annual film festival. of importance where films of international
the Eglinton. "Ben-Hur" and "Can-Can"
piims from more than a dozen countries repute may be shown, profitably and for
remained as fixtures, of course.
^gj.g ^^ ^^^ program. Pierre Juneau, fes- reasonably long runs.
(Average ioo>
,
^_^
J?
pg
tival Chairman, reported ticket sales were "The Montreal International Film Festi-
Egiin°o^I^R7sem%"(Asuoi), 4th wk ::::::::::i05 above expectations, several local insti- val. by introducing to the public some of
Hollywood—Psycho (Paro) .... 125
tutions. including McGill University, the masterpieces of contemporary cinema.
^^^ai^-xhe ht^'^^l'rii Soth-^^^^ sponsored theatre parties. Mayor Saito also hopes to shorten the length of time
Loews—The Apartment (UA), 8th wk 100
poui-nier hosted a reception at Mountain which now exists between the completion
'^°'!i°^^rST20th-^Foxi'20thwk.:::::;::::i?5 Chalet on opening day. of a film and its eventual exhibition on
Towne—Swon Lake (Soviet!, 2nd wk 100
Chairman Juneau pointed out that one our screens. The festival believes in seeking
Uptow^pIrt"rt""n Bta^(U-^it^5tt^''wk.;:;::;;:ioo of the objects of the festival was to draw the general public: for this reason, one
attention to films that are works of art. of the best and most centrally located
Warm Theatres No Draw and thereby encoui-age selective, dis- theatres in town was chosen for the film
In Sizzlinq Vancouver criminating filmgoing. He explained that week, where a high standard of presenta-
VANCOUVER-Business was still creep- recognition by the International Federa- tion benefited the artistic merits of the
ing at below-average pace while B. C. con- tion of Film Producers Ass'n had been films shown.
tinned in the midst of a record heat spell obtained to assure cooperation by the film Of particular significance were the
Sv a few hoSL are a'r conditioned industry throughout the world and pro- showings of "La Terra Ti-ema," an Italian
which is no help to local show business! vide a truly international selection of films film directed in 1948 by Luchino Visconti.
The tops in town was "From the Terrace" for the Montreal theatregoing public. which had never before been seen on the
, .
, J tv, * „ •.

. . Ruby
. . The
. . The
. . The
12 1 , sponsoring
MONTREAL
H stag party was held in Sheraton Mount
Royal Hotel Saturday i8> for Lester
Roy Adilman. president of Consolidated
Theatres. Many persons in the industry
attended the affair to mark the marriage
of Adilman to Sandra Lois Goldman Saturday
'131. The wedding took place in Boston.
Mass.. at the Charles Hotel. Responsible
for the success of the party offered
to Adilman were Bill Lester. Phil Maurice.
George Destounis. Maurice Diamond. Tom
Cleary and Harry Green.
Lucien Gamache. sales representative
with Atlas Film Distributors, visited six
large cities in Quebec Province to give special
previews for his company's outstanding
Technicolor totalscope film, "Les
Derniers Jours de Pompei." starring Steve
Reeves and Cristinia Kauffman. Gamache
showed the film at the Capitol in Three
Rivers, the Cartier of Quebec City, the
Imperial at Chicoutimi: the Auditorium
at Rimouski: the Grenada in Sherbrooke
and the Kent in Montreal.
Edith Whenan, secretary to Archie
Cohen. Warner Bros, manager, is holidaying
in the Laurentians. Others also on
holidays include J. J. Paul, booker at Paramount,
and Rheal Legault. United Amusement's
art's department .
Rabinovitch.
head booker for International Film
Distributors, has returned from Old Orchard,
Me.
Uilliam E. O'Lochlin, manager of the
Capital Theatre, has returned to his post
after an absence of five months due to
illness. He spent three months in a hospital.
TORONTO
. . .
gent Fode, manager of Christie Cinema,
an 800-seat Odeon unit, has installed
Manager
complete 16mm equipment
Howard Levis of the Famous Players Tivoli
in Windsor, has a summer club for school
children featuring Wednesday matinees.
There is a drawing on the stage for prizes
donated by neighborhood merchants, and
each juvenile receives a free box of popcorn.
Gina LoUobrigida has given up her home
on Inglewood Drive, and is visiting in
Rome. Before leaving she intimated she
planned to buy a farm in Ontario . .
.
After receiving a doctorate at the Eastman
School of Music, Rochester. N. Y.. William
McCauley, music director of Crawley
Films, has moved to Toronto. He will con-
In Eastern Canada
For prompt seryice, technical Know-How,
All repairs and Large stock of
rcplocement parts
Remembtr
BEST THEATRE SUPPLY REG'D
4828 St. Denb SfrMt
Monfrcol
tinue to compose music for Crawley and
other companies and for the CBC.
Edna MacVicar has been signed to a
contract by Columbia Pictures in Hollywood.
The 18-year-old personality, whose
home is in Gait, represented Canada in
last month's Miss Universe contest at
Miami Beach . foursome representing
the projectionists union is training for
the ninth Canadian motion picture golf
championships August 25 at St. Andrew's,
intending to keep the Nat Taylor team
trophy for low gross, which they've won for
the past two years. Fred Cross, team captain,
captured the Famous Players trophy
for individual low gross last year.
The Cinema in Hamilton, managed by
John Miller, has held "Carry On.
'When
Nurse"
for the 12th straight week .
Hamilton Drive-In played
. .
"Snow
the
White
and the Seven Dwarfs." Joe Dydzak
charged 35 cents for juveniles under 12
years of age.
'Gantry' Receives Okay
For Ontario Showings
TORONTO— "Elmer Gantry," with some
modifications, will be seen by Ontario theatregoers
after all as a result of an agreement
reached by the Ontario censor board
and representatives of United Artists.
The compromise was effected when Director
Richard Brooks and Burt Lancaster,
actor-producer, agreed to make
changes in the dialog. The picture was
given a "restricted" approval by the board
—limited to audiences of 18 years old or
older.
The language of actress Shirley Jones,
portraying a prostitute, was modified.
The feature was withdrawn by United
Artists when Lancaster protested that one
ordered scene deletion would destroy the
meaning of the story. The withdrawal
meant that the board had not condemned
the picture which will go into the government
records as approved after alterations.
Usually, such changes are routine.
"Elmer Gantry" was rebooked into the
Odeon Carlton for an early showing, after
having been scheduled to open August 4.
The board announced two other pictures
were classified as "Restricted,"
"Strangers When We Meet" and "From the
Terrace."
The following features have been approved
as adult entertainment: "The
Brides of Dracula," "The Girl in Lovers'
Lane." "Monika," "Murder, Inc.," and
"Portrait in Black." They cannot be shown
at matinee performances on Saturdays or
holidays.
Schine Chief Ben Geary
Visits French Homeland
ATHENS. OHIO—Ben Geary, division
manager for Schine Theatres, returned
recently from a business and vacation trip
to the French Riviera and a visit with
relatives and friends in Nice, where he was
born and reared. A reunion with former
classmates at the University of Nice, of
which he is a 1940 alumnus, was a highlight.
This was Geary's first trip to his homeland
since the end of World War II. He
has been an Athens resident continuously
since 1950 and also lived here for a time
in 1947.
OTTAWA
Qn loan from the Russian embassy, the
ballet film "Romeo and Juliet" and
"In the Tragikov Gallery" w-ere screened
at the summer festival of arts in the Lakeside
pavilion in Britannia Park under the
sponsorship of the municipal department
of recreation and parks. Previously presented
w^as "Hamlet" with Sir Laurence
Olivier, the print being loaned by the
United Kingdom high commissioner.
New members in the Motion Picture
Theatres Ass'n of Ontario in this district
include Harold and Casey Sw'edlove of the
Linden, and Bess Swedlove. Rialto, Ottawa,
and Cornwall Drive-In, a unit of
20th Century Theatres, and John C. Germain,
owner of the Bay, Barry's Bay . . .
Frank Gallop, manager of the Center, had
a big week with Astral's "Circus of Horrors."
then held it over three days for a
total of nine days. "Goliath and the Barbarians.
" also released by Izzy Allen, was
featured by R. E. Maynard at the Prancais
The Straths Sports Club and the T.
Green Amusement Co. faced a charge of
operating a common gaming house after
staging of bingo games at Sandy Hill
municipal park, for which an Ottawa civic
permit was issued by Mayor George Nelms.
The games were conducted in conjunction
with a carnival . Savoy, a theatre
at Cardinal which is to become a bowling
academy, had one projectionist. Ed St.
Loui.«, for 35 consecutive years under two
owners, the late Thomas Savor and the
Swedlove Bros. In the booth for 13 years
was William Cameron.
1
.
The staid National Museum of Canada
staged a free jazz concert in its theatre
Friday night a lengthy
program by the Capital City Jazz band.
There was no disturbance by Ottawa beatniks
Linden, operated by the
.
Swedlove.'^ in the east end. had a summer
series of German-language programs, including
"Pole Poppenspaeller." "Hallo
Taxi," "Drei Kavaliere" and "Letzte
Liebe" . . Ernie Warren has had "The
Apartment" practically all summer—seven
straight weeks—at the Elgin.
Grid Game on Pay TV
TORONTO — Trans-Canada
Telemeter,
subsidiary of Famous Players, had exclusive
rights for the live coverage of the
professional football game here between
the Toronto Argonauts and Hamilton
Tiger Cats August 10. This was the second
time this season that a major gridiron
clash was offered live to the 3.500 Telemeter
subscribers. The charge for the program
was $2. The Canadian Broadcasting
Corp. does not provide a telecast of Toronto
games to local television viewers.
No Action on Magazines
OTTAWA—The 1960 session of Parliament
came to a close last w-eek without
any indication on the part of the government
to take steps against the circulation
in this country of U. S. publications which
carry Canadian advertising. The question
had been raised in the House of Commons
by the opposition, one member of which
suggested a federal tax on Canadian editions
of American magazines.
K-2 BOXOFFICE August 22, 1960

SPECTACLE OF the WORLD of TOMORROW!
YOU -will rocket through the fifth
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YOU -will see sights to stagger your imagination!
YOU -are there in the underground cities 2024 ad.!
&RT CU\RKE-DARLENE TOMPKINS- ARfrRrPIERCE- ROBERT CLARKE
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Now Available for Booking
CONTACT YOUR Jirnanlaaru
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I. H. ALLEN
130 Carlton St.
, , (TORONTO, CANADA
E. V. ATKINSON
5975 Monkland Ave.
MONTREAL, CANADA
ASTRAL FILMS
ABE
KOVNITZ
501 New Margrave BIdg.
WINNIPEG, CANADA
LIMITED
JACK GOW
714 Eighth Ave., West
CALGARY, CANADA
ST.
E. WHELPLEY
162 Union St.
JOHN, CANADA
A. E. ROLSTON
2182 W. 12th Ave.
VANCOUVER, CANADA

. . . June
. . Diana
. . Arthur
. . Gordon
. . Phil
. . "From
. . The
VANCOUVER
H special section for sports cars is maintained
at the ABC Drive-In. The section
for the puddle-jumpers is called "The
Nursery" . Paul, a new arrival
from Down Under, was added to the staff
of Trans-Canada Films . . . Orville Burrell.
production manager of Trans-Canada
Films, is back from holidays.
Gerda Macintosh, Strand candy girl, is
back from a Williams Lake vacation. The
ranches up there returned to noiTnal after
Gerda left . A. Richardson. British
Columbia manager of General Sound &
Theatre Equipment, is in St. Paul's Hospital
for obsen'ation and tests. Richie. 69.
entered show business in 1920 at Cardiff.
South Wales, United Kingdom.
Bette Hicks, a former Famous Players
cashier, is in the boxoffice at the Queen
Elizabeth. Vancouver's newest and largest
theatre . Lightstone jr., St.
John 20th-Fox manager, now is personal
representative for Glenn Norris. general
sales manager for 20th-Pox in charge of
the Canadian exchanges. Lightstone was a
local visitor during the present sales drive
Dalgleish, daughter of the Warner
Bros, manager here, is on an extended
tour of Europe.
Win Barron, head of publicity for Paramount
in Canada, was here from Toronto
to start campaigns for "Psycho," "Rat
Race" and "It Started in Naples." all to
open here late this month . Dow,
16mm manager for Sovereign Films, is back
from a holiday in Europe.
Bill Reid of the Odeon Plaza floor staff
is visiting his native England . . . "Oscar
Wilde," which opened to fair business, was
placed on the Adult Entertainment list by
British Columbia censors . the
Terrace" is using the new listing put into
effect recently by the censors— "Restricted."
No one under 18 is admitted and
student privilege cards are suspended.
"From the Terrace" is topping the town
in spite of a record heat spell.
In discussing the recent picnic of the
Vancouver Branch of Canadian Picture
D 2 years for $5 Li
THEATRE
STREET ADDRESS
settefinG
Pioneers at Birch Bay. Wash., in which a
lack of interest was shown by many pioneers.
Donn Foil said, "It was something
to convince the youngsters and some of
the oldsters, too. that this industry is very
much alive and far from moribund, as
some of the croakers would have you believe."
The Orpheum, the oldest theatre in
Moose Jaw, Sask.. has been closed, leaving
the city of 30,000 with two houses, the
Capitol and the Studio. The town formerly
had five theatres. The Orpheum
will be torn down and the property used
for other purposes . British Columbia
Exhibitors Ass'n is charging 50 cents
a screening for trailers of charitable organizations,
which means that if a trailer
is shown twice daily for six days, the cost
to the sponsors would be $6.
Pacific Northwest Locale
For Andrew Stone Film
HOLLYWOOD—Andrew Stone has completed
most of the details, including a
screenplay, for a new Metro-Goldwyn-
Mayer production, though as yet it remains
untitled.
Filming on the new picture will be in
Oregon and Washington and will start in
September. The producer has signed
Henry Spitz as production manager to
work out final details and casting will commence
this week. He is particularly searching
for a 17-year-old girl to play the
feminine lead.
George E. Landers Plants
Contest for '13 Ghosts'
HARTFORD—George E.
Landers, Hartford
division manager, E. M. Loew's
Theatres, planted a "13 Ghosts" contest in
the Hartford Times, offering 50 pairs of
guest tickets for the 50 best rated lists of
13 superstitions.
In addition. Landers arranged an interview
with producer William Castle for
Allen M. Widem, Hartford Times amusement
editor.
mm
1 year for $3 3 yeors for $7
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TOWN ZONE STATE
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Pin Fall Heard in Back
Of Vancouver Queen
VANCOUVER — From row N, seat 8.
center section of the upper balcony of
the Queen Elizabeth Theatre you can hear
a pin drop. That's as high and as far back
as you can go and still be inside the theatre.
I was in that seat when a new. shiny,
two-inch pin made its stage debut, writes
Ian MacDonald, a reporter in the Vancouver
Sun. The pin was carried on stage
and dropped. It went tinkle. lOr was it
pinkie?!
It doesn't really matter. 'Vou can hardly
expect a full-bosomed Wagnerian bellow
from a skinny little straight pin. The sound
carried up quite clearly. Pinkie! lOr was it
tinkle?!
That was the pin's best effort when
dropped from four feet onto the bare
wooden stage about five feet in from the
footlights.
It's not a sound you could grow to love.
But it doesn't exactly bear out Humphrey
Burton's contention that the theatre's
acoustics are dead. Humphrey, a British
Broadcasting Corp. film producer here
covering the International Festival, said
that the other day when addressing a service
club.
He said the acoustics are dreadful and
that every artist he talked to at the festival
agreed.
The Queen Elizabeth's assistant manager.
C. R. Gregory, and resident stage
manager, Arthur Steadman. who helped
out in the pin's debut, disagreed. Gregory
said visiting artists thought acoustics were
wonderful. He pointed out that the best
acoustics won't help make mumbling any
clearer.
Thursday morning's little performance
proved at least one thing—you can hear a
pin drop. I was as far back as you can
be. The theatre was empty, but there was
a certain amount of noise and the rumble
of traffic outside. But I still heard that
little pin.
Tinkle. lOr was it pinkie? i
Short Sells 'Sundowners'
HOLLYWOOD—Fred Zinnemann, director
of Warner Bros.' "The Sundowners,"
has created a five-minute Technicolor subject,
"On Location With the Sundowners,"
which is being made available to all Warner
branches. The behind-the-scenes visit
to the "Sundowners" locations in Australia,
is touted as being a valuable piece of
merchandise for all exhibitors to provoke
lively interest in the film.
Evelynne Zona, Doug Amos
NEW HAVEN—Doug Amos, general
manager of Lockwood & Gordon Theatres,
and Evelynne Zona, secretary to Columbia
Connecticut Manager Walter Silverman,
have announced their engagement. The
wedding is slated for November 5.
Grocery Seeks Theatre Site
SPRINGFIELD, MASS.—The former
Liberty Theatre. 739 Liberty St., once part
of the Rifkin circuit, but now the site of
a boating and boating supplies concern,
may become the location for a self-service
grocery wholesale firm. A petition for a
zone variance has been filed with the city
board of appeals.
K-4 BOXOFFICE August 22, 1960

. .
ADLINES « EXPLOtTIPS
ALPHABETICAL INDEX
EXHIBITOR HAS HIS SAY
FEATURE RELEASE CHART
FEATURE REVIEW DIGEST
REVIEWS OF FEATURES
SHORTS RELEASE CHART
SHORT SUBJECT REVIEWS
SHOWMANDISING IDEAS
THE GUIDE TO i BETTER BOOKING AND B U S I N E S S - B U I L D I N G
Girls All Nite Party in Theatre
3
Makes Big
Hit With Teeners
And Sells Picture, Too
Reaching Boxoffice Showmandiser is a
neatly prepared folder on an All-Girl All-
Nite Slumber Party executed by Cliff Knoll
at the State Theatre in Sioux Falls, S. D.
Knoll, city manager there for Minnesota
Amusement Co., describes the affair as
•'A Campaign to Create Excellent Teenage
Relations, and Sell a Movie, Too."
"It's a new, unusual twist that will cement
the theatre relations with teenagers,"
he relates; "one that easily can be
adapted as an annual affair that teenagers
will look forward to; one that will
ihelp sell your attraction."
'
The attraction selected for Knoll's
Slumber Party was "Wake Me When It's
Over."
"We decided to hold our all-night sliunber
party from 12 midnight to 6 a.m. on a
Friday, 12 days before 'Wake Me When
It's Over' opened its regular engagement,"
Knoll reports. "In this way we would have
the advantage of word-of-mouth publicity
before the slimiber party as well as after.
GUESTS ALLOWED
"Naturally we wanted each girl to enjoy
herself, and wanted as many girls as possible
talking about us, the slumber party
and the movie. Therefore we allowed each
girl to bring a guest. Arrangements were
also made to have one adult chaperon for
every ten girls. Some of the girls' mothers
and high school teachers were chosen to
fill these spots.
"We were hosts to 210 girls, plus chaperons.
"To eliminate gatecrashers, we made it
the task of the F^iture Business Leaders
of America counselors to give us a complete
list of girls and guests who would
attend the party. (Editor's note: The
FBLA, we gather, is a high school club of
girl students In the commercial classes.)
"So that there would be no person attending
who was not invited, it also was
the task of the FBLA counselors to print
and issue invitational tickets to those
eligible.
"By knowing exactly how many would
be at our party, it made it easier for us to
complete our plans for soft drinks and
breakfast."
.
With the plans all set, word was spread
around to more than 2,000 high school
students in the city, their parents and
many others that the State Theatre was
going to be host to the FBLA to an unusual
party and screening. The information
even was carried in the Orange and
Black, the high school weekly paper, a
week before the party.
The girls had to come in their pajamas.
All theatre windows and doors were covered
during the party with signs, both for
publicity and privacy. The signs read:
"Sh-H-H-H . . . FBLA Girls Slumber
Party— 'Wake Me When It's Over'—Slumber
The
FBLA
Party—No Peeking—Sh-H-H-H
WHS (Washington High School) . . .
Learning the Secret
??WHATTHECKISSHIMA??"
Girls Are . . .
of . . .
A TEASER 'SECRET'
The "secret" also was featured in a
teaser campaign. The girls were given
small cards (3 1/2x2, approximately) containing
only "WHATTHECKISSHIMA?
. . . Ask Me ..." to distribute among
friends and parents. (Shima is the location
featured in the film.)
The girls were met at the door and their
invitational tickets checked by their FBLA
counselors, after which they assembled in
the theatre auditorium for the beginning
of the slumber party they wouldn't forget
for a long time.
First on the program was a ceremony
which brought fine publicity to the FBLA
and the theatre. Knoll knew the girls had
saved money since the beginning of the
school year for an end-of -school party, so
he suggested that since the State Theatre
was giving the party the club donate the
money saved for a party for some charitable
organization.
The girls and counselors agreed. When
the girls had assembled in the auditorium
the FBLA officers, in pajamas, stepped to
the stage and donated a $100 check to the
president of the South Dakota Ass'n for
Retarded Children.
Then came the screening of "Wake Me
When It's Over," after which some 40
prizes were given away. These included 25
(Continued on next page)
BOXOFFICE Showmandiser : : Aug. 22, 1960 — 131 —
Door panels ond windows of the State Theatre
were covered during the All-Girl All-Nite
Slumber Party.
Ralph Carroll of KELO radio and television
took photos and taped interviews with the girls,
which later were put on the air.
Doughnuts and milk were served at the crack
of
dawn.

: Aug.
spooks Dance at World Scremiere off 'Ghosts'
for the showing would have cost around
$3,000 if the theatre had to pay for it, but
the actual cost was less than $20. Crowds
gathered to witness the stunt, and Welch
said he is sure it was the talk of the town.
The Capri also gave away 200 of the
"DRACULA CHA-CHA" records on opening
day, which was mentioned in the theatre
ads. Also given away were 500 photographs
of Bob McFadden.
After the hanging McFadden, still
dressed as Dracula, raced in and out of
the theatre, up and down the aisles, and
around the streets, creating interest for
"The Brides of Dracula."
"13 Ghosts" was given a midnight
"World Scremiere" at the Broadway Capitol
Theatre in Detroit, with a "Ghost Convention."
The theatre was closed a day in
advance to be "spooked up," and the street
was closed as a huge throng watched hundreds
of ghost-clad dancers. Prizes were
given persons showing up with the best
costumes. WXYZ movie editor Dick Osgood
was master of ceremonies for the
event, which was attended by William
Castle, producer.
The promotion was arranged by theatre
Manager Richard Sklucki, along with
Castle and Columbia promotion personnel.
Patrons received a copy of the recent Saturday
Evening Post article on Castle, and
membership cards in the William Castle
Horror Advisory Board were distributed.
The midnight gross was excellent.
Recorder of Dracula Song Hanged From
Marquee for Top Publicity for Brides'
A fortunate coincidence gave Gene
Welch, manager of the Capri Theatre in
Dallas, the makings for a top-ranking
promotion for "Brides of Dracula." Bob
McFadden. the performer who recorded
"The Dracula Cha-Cha," was appearing
at a Dallas night Club when Welch was
preparing to get his campaign under way,
and the alert showman was quick to line
him up for heavy newspaper and television
publicity.
Welch arranged with McFadden for a
street ballyhoo in which Bob made up as
Dracula and was hanged from the marquee
of the Capri at 12 noon on opening
day. While hanging from the marquee, he
signed autographs.
Welch also arranged with a local modeling
school to furnish three girls, dressed
in veils, who would act as Dracula's brides
at the "hanging."
Welch alerted the newspapers to this
stunt which resulted in a newspaper break
the day before the hanging, and also resulted
in a story and an art break the
day the hanging took place.
An ambulance was promoted from a
local funeral home to arrive at the theatre
at 12:30 p.m. with sirens sounding, to
pick up Dracula and take him away. Of
course, when the ambulance arrived this
created a traffic jam on the streets, and
resulted in two traffic cops standing in
the street in front of the theatre directing
the moving automobiles, and created a lot
of attention from the streets.
Two television stations also covered the
stunt, and the entire proceedings were
shown at three different times on one station,
and each time the Capri, and "Brides
of Dracula" were given a five-minute commercial.
The showings were on the 6 p.m.
newscasts, and the 10 p.m. newscasts, and
also the next day at 12 noon.
The television time which this stunt got
Bob McFadden, o night club performer who recorded
"Dracula Cho-Cho," wos hanged from the
marquee of the Copri Theatre in Dallas on the
opening doy of "Brides of Draculo." McFodden was
appearing at o Dallas night club. Three models
from a local studio who acted as "brides" may be
seen looking up at Dracula. Later, Dracula was
taken down, put on a stretcher and carried oway
in the ambulance.
All Girl Party ...
(Continued from preceding page)
records is the "Wake Me When It's Over"
theme song and promoted merchandise.
The girls also staged a 4 5 -minute talent
show of their own, and you can imagine,
as Knoll comments, the hijinks that 210
gn-is can ligure out to qo at such a party.
A pair of bright red pajamas also was
presented to each of the two FBLA counselors.
Afterwards, the girls danced on the
mezzanine to records played on a stereo
hi-fi, gab-festeu, compared pajamas, talked
over the film, drank Coca-Cola (350 promoted
bottles) , and ate popcorn lover five
bushels I . Finally, too tuckered out to carry
on, many curled up in their blankets on
the carpet, in the theatre seats, or in the
lounges.
At 5 a.m., Ralph Carroll of KELO radio
and television stations visited the girls
and taped interviews regarding the party
aua tne film. Several Polaroid photos were
taken for later use on television with the
taped interviews. The interviews also were
broadcast on KELO radio, all of which
gave the theatre and the film a tremendous
amount of free publicity.
Breakfast was served at the crack of
dawn, and it didn't take long for 250
doughnuts and 250 cartons of milk to disappear.
All were promoted.
When 6 a.m. came, the girls who had no
transportation of their own arranged, were
taken home in promoted cabs.
The daily newspaper used a story and
photos on the Sunday Teenage Page, as
did the high school paper. Both came out
during the run of "Wake We When It's
Over."
The office of the superintendent of
Sioux Falls public schools sent Manager
Knoll thanks and commendation.
"This kind of relation cannot be bought
with dollars and cents," Knoll concludes
with justifiable pride. "It helps us over a
long period, for we never have experienced
any difficulty with the teenagers. As a
matter of fact they'll do anything to help
us, for our theatre and its staffers are
respected as their friends."
"The Lost World" received a heavy TV
and radio barrage of spots prior to the
opening at the Center Theatre in Buffalo.
The Dell Movie Classic booklet was distributed
to children at public playgrounds.
Manager Ben Dargush also distributed to
the young folk small plastic dinosaurs, attached
to cards with fitting copy.
L
— 132 — BOXOFFICE Showmandiser :
22, 1960

THAT
HOT WEATHER COMPETITION
How Two Indoor Houses Sell
Their Summertime
Fare Against Two Drive-Ins in 7,100 Town
Somerset Amusement Co., headed by
Anna Bell Ward as president and general
manager, operates the Kentucky and Virginia
indoor theatres in Somerset, Ky., a
town of about 7,100 population, in opposition
to two drive-in theatres.
One of the theatres maintains an operation
schedule of approximately 80 hours
weekly, truly remarkable for a town of its
size—opening 1:30 on weekdays, 1 on Sunday
and 10 a.m. on Saturday, and closing
around 11 or 11:30 except on Saturday
when a midnight show usually is presented.
Presumably the other Somerset theatre
operation operates less than 80 hours on
its seven-day schedule.
A PROGRAM OF GIVEAWAYS
Miss Ward and her fellow staffers have
taken a cue from the drive-ins during the
height of the outdoor season, and offer a
program of attractive giveaways all summer
to both adults and the kiddies.
For the latter, Miss Ward has developed
a sponsored weekly bicycle giveaway, presenting
a $55 bicycle (retail value) every
Saturday morning matinee through 12
weeks of the summer vacation period.
Twelve merchants put up $30 a month (.$90
total) . For this each one gets free ads on
the screen and mention in the theatre ads
and lobby display. The bikes cost the theatre
$32.50 wholesale.
The merchant payments cover all costs
to the theatre and allow a profit.
Children must go to the stores for coupons,
which are free for the asking and
are furnished by the theatre. The theatre
does not give them out. Parents also may
participate when they make purchases at
the stores, when the merchants give them
a half dozen or so coupons.
The results are outstanding. The theatre
is playing to about 1,000 youngsters
each Saturday morning at regular children's
admission. The adults come, too,
and try for a bike.
Each Saturday morning about noon, a
number is picked from a barrel filled with
the coupons for the weekly winner. So far
the first number has always been the winner,
which means the kiddies know they
must be in the theatre to get the bike.
"So they come," Miss Ward reports,
"bringing older sisters and brothers, as
well as their parents, many of whom are
farm people from the county."
SATURDAY SHOW SINCE 1932
The Somerset theatre has been running
a Saturday morning show since 1932.
In return for a screen ad, the local radio
show gives a free plug every morning
at 10:30 advertising the Saturday morning
screen program and the bike giveaway.
The theatre also pays for 50 spots a week
at $1 each, the cost of which is divided between
the two Somerset Aumuement Co.
theatres.
For the adults bingo is offered every
Friday night and Lucky on Tuesday night,
since this gimmick is fully legal in Kentucky.
On Friday night 24 prizes are offered,
plus a major article of merchandise,
called the jackpot prize. Twenty-four
stores participate by putting up a gift
valued at $5 or more each week. These
are handled by means of gift certificates
instead of the actual merchandise.
The special jackpot game starts with six
numbers. If no one bingos with the six
numbers called, the jackpot is held over
and nice gift is added for the next week
when seven numbers are called, and so on
until some one bingos.
CARDS IN STORE WINDOWS
Each store displays a window card announcing
it is a participant in the Virginia
Theatre Merchants Lucky Bingo on the
stage every Friday night through the summer.
The theatre, in retm-n, nms a free
merchant trailer (cost is $34), and an ad
once a week listing the names of the cooperating
stores.
Miss Ward reports this is bringing people
into the stores.
Lucky is fashioned like the TV quiz programs.
The theatre puts up $10 a week as
a cash prize, and buys 12 gifts at a cost of
from $3 to $15 wholesale each.
Twelve patrons selected from the audience
come to the stage and pick numbers
from the Lucky Jackpot board. Sometimes
the $10 cash number mounts to $100 before
its number is selected.
Air Conditioner Unit
Prize ior 'Ice Palace'
A contest with a Carrier air conditioning
unit as the prize was used by
F. A. "Bud" Wiggins, manager of the
Lyric Theatre, Minneapolis, to get
publicity for "Ice Palace" when it
played the house.
Wiggins obtained the cooperation of
the Carrier distributor in Minneapolis,
Northern States Power Co., in promoting
the contest. The firm had a large
window display with stills from the
picture and 40x60 sheets, along with a
sign which read, "You too can have
your room like an 'Ice Palace' if you
use a Carrier portable air conditioning
unit."
Wiggins also had a display of the
unit and details of the contest in the
lobby and ran a trailer on the screen.
The contest was plugged extensively
over WTCN-TV, Twin Cities.
Screening Invitations
Urge, 'See Good Films'
Invitational letters sent out by Louis
Orlove, well-known publicist in the Milwaukee
area for a screening of "The Story of
Ruth," which opened at the Palace Theatre
there, included these insert lines:
"Patronize Good Pictures—This Will Discourage
Making Bad Ones." The letters also
included a sheet of quotations from national
religious leaders; Daniel Poling of
the Christian Herald, John Fitzgerald of
the Sunday Visitor, Benjamin R. Epstein
of the Anti-Defamation League, William
Rosenbloom of Temple Israel at New York,
and several other top names.
BOXOFFICE Showmandiser : : Aug. 22, 1960 — 133 —
Distributor showmanship directed at the exhibitor was a highlight of the world premiere of "House of
Usher" held at the Poromount Theatre in Atlanta. American International Pictures and Capitol Releasing,
the latter of Atlanta, set up chiller type selling displays at a "House of Usher" luncheon woke
held for exhibitors and newspaper and radio folk. One display consisted of a coffin with a "hand"
extending from underneoth a closed lid and a sign, "Bury the Blues . . . 'House of Usher' Brings
Boxoffice Grosses to Life." A comely gal in bathing suit poraded around with a sosh-type banner
designoting her as "Miss Get in the Swim With House of Usher Grosses." Seen at another display,
above, left to right: Joe Johnson and George Rossiter, Martin Theatres; Gene Skinner of Dixie Driveins;
Foster Hotard, Georgia Theatres; Fred Coleman, Roosevelt Drive-ln; Harold Spears, Bailey Theotres;
Tom Jones of Tom Jones Agencies, ond Bill Andrews of Southern Independent Theatres.

Making Front Displays Sell
by Using Vivid Color and Animation
.
,*..

B U il U
An Inferprefaflve onolysis of loy and trodepresi reviews. Running time Is In parentlieses. The
plus and minus signs indicate degree of merit. Listings over current reviews, updated regularly.
This deportment also serves as on ALPHABETICAL INDEX to feature rcleoscs. £ is for
Cinemascope; Y VistoVision; s Superscope; m Naturama; S Regolscope; f Tcchnirama
Symbol U denotes BOXOFFICE Blue Ribbon Aword£ O color photography. For listings by
company In the order of relet FEATURE CHART.
/Review digest
AND ALPHABETICAL INDEX

—
REVIEW DIGEST.
AND ALPHABETICAL INDEX In the summorY " is rated 2 pluses, — os 2 minusM. Very Good;
'
Good; — Foir; — Poor; = Very Poor.
ai JZ £ K o a: 1 CD,
I lis
23760U'I Abnn- (113) (?) Musical Para 11- 9-59 +
2439 O Lost World. The (98) O
Scitnce-Fiction 20th.Fo« 7-11-60 +
2449 Lucroia Borgia (83) Melo Vog SR 8-15-60 2:
—M
2425 0Macumba Lo« (86) Ho UA 5- 30- 60 +
2431 Man in a CMked Hat (87)
Comtdy Show Corp. o( Amer. 6-13-60 +
2414 Man on a String (92) Dr Col 4-11-60 +
2405OMas(ert of the Congo Jungle
(88) ® Doc. 20th-rox 3-7-60 +
23910Mating Time (95) Com. (Reviewed as
•The Bridal Path") . Kingsley-Union .
1-18-60 +
2425 0Mich>el Strogoff (115) (0
Ad>. (English-dubbed) Cont'l 5-30-60 +
2443 Missile From Hell (52) Or NTA 7-18-60 ±
2444 Model for Murder (75) Cr Cin. Assoc 7-18-60 *
2344 Morals Squad (57) Crime Dr Brenner 6-20-60 ±
2410 Mountain Road. The (102) Dr Col 3-28-60 ff
2366 0Mi>uie That Roared. The (S3) Com. Col 10- 5-59 +
2438 Murder. Inc. (103) © Crime. 20th-Fox 7-4-60 +
2427 Music Box Kid. The (74) Cr. Dr. UA 6- 6-60 +
2421 My Dog, Buddy (76) Dr Col 5-16-60 +
—N
2384 0NeYer So Few (124) © Dr MGM 12-14-59 +f
2435 0Next to No Time (93) Com. Show Corp: 6-27-60 ±
2447 Night of Lo»e (93) Melodr Howco 8- 8-60 ±
2450ONighls of Lucrelia Borgia. The (IDS)
Tolalscooe His. Dr Col 8-15-60 rt
2423 Noose for a Gunman (69) Western.. UA 5-23-60 ±
24U Nude in a White Car (87) Mystery
(English-dubbed) Trans-Lux 4- 4-60 ir
—O—
2368 Odds Against Tomorrow (95) Ac UA 10-12-59 ++
2401 Olilahoma Territory (67) Western.. UA 2-22-60 ±
2385 CJOn the Beach (134) Drama UA 12-21-59 ++
2450 OOne Foot in Hell (89)
c Outdoor Dr 20th-Fox 8-15-60 +
2400O0nce More. With Feeling
(92) Comedy Col 2-15-50 +
2384 ©1001 Arabian Nights (76) An Col 12-14-59 +
2410 Operation Amsterdam (94) Dr.. .20th-Fox 3-28-60 ±
2367 ©Operation Petticoat (124) Com U-l 10-12-59 ff
2445 Oscar Wilde (96) Dr Four City Ent 8- 1-60 +
2409 ©Othello (108) Drama
(English-dubbed) Trans-Lux 4- 4-60 rt
2400 Our Man in Havana
(U2) © Com. Dr
—P—
Col 2-15-60 ++
2417 Pay or Die (110) Or AA 5- 2-60 H
2358©Pillow Talk (105) (© Comedy U-l 8-24-59 ff
2422 Platinum High School (93) Dr MGM 5-16-60 ±
2408 00''l

.
.
Feoture productions by company in order of relcose. Ri
® VisfoVision; (Si Superscope; (w Naturomo; Ri Rcgolsi
Blue Ribbon Award; © color photogrophy. Letters and
key on next page.) For review dotes and Picture Guide
ALLIED ARTISTS B ti
®House of Intrigue
(94) (© AC..S912
Curt Jureens. Dawn Adduns
Crime and Punishment, U.S.A.
(82) D..5915
George Hamilton, Mary Murphy
AMERICAN
INT'L
The Killw Shrews (69) .. Ho. .410
bigrld Goiide. James Best
time is in parentheses. i£) is tor CinemoScope;
t Techniromo. Symbol 3 denotes BOXOFFICE
nations thereot indicate story type—(Complete
numbers, see REVIEW DIGEST.
COLUMBIA
©Mouse That Roared (S3) C..409
I'vtor Sellers. Jean Seberg
OThe Last Angry Man
(100) D..410
Paul Muni. David Waj-ne
Battle of Coral Sea (S0)..Ac..4U
Cliff Unberlsnn. Gla Sc&la
Yesterday's Enemy (95) Ac. .412
St.mley Baker. Ouy Rolfe
©Warrior and the Slave Girl
(89) Superclnescope Ad.. 413
Georces Marchal, Glanna M. Canale
M-G-M
^EATURE CHART
House of the Seven Hawks
(92) Ac
Robert Taylor. Nicole Maurey,
Linda
Christian
PARAMOUNT
©The Jayhawkers
(100) 'V OD. .5904
.left Cli.indler. Kcss Parker,
Career (105) D..5907
Dean Martin, Franciosa,
Anthony
Shirley MacLalne. Carolyn Jones
©Edge of Eternity
(SO) © Ac. 414
Cornel Wilde, Victoria Shaw
©1001 Arabian Nights
(76) An.. 415
Stars the near-sighted Mr. Ma«oo
©The Wreck of the Mary
Oeare (106) © D.. 7
Gary O)oper. (^larlton Heston,
Michael Redgrave, Bmlm Williams
©Li'l Abner (113) ....M..5908
Peter Palmer. Leslie Parrlsh,
Stubby Kaye, Julie Newmar
©The Flying Fontaines
(84) Ac .416
Michael Callan. Evy Norlund
The Purple Ganj (S3) Ac. 5919
Barry Sullivan, Elaine Edwards
©Goliath and the Barbarians
(90) Totalscope Ad.
Steve Reeves, (?helo Alonso
Suddenly, Last Summer
(114) D..417
Elizabeth Taylor, Montgomery
Clift, Katharine Hepburn
The Gene Krupa Story (101) Bi. .419
Sal Miiieo, Susan Kohr.er
©Never So Few (124) ©..D.. 8
Pnuik Sinatra. Cina i-ollobriglda,
Steve McQueen, Paul Henrled
The Gazebo (102) © My C. .10
Glenn Ford. Debbie Reynolds,
Carl Reiner
A Touch of Larceny (93) . CD. .5911
James Mason. Vera Miles
The Hypnotic Eye (77) .. My. .6001
Jacques Bergerac. Allison Hayes
©The Anjry Red Planet
(S3) Cinemagic SF..501
Gerald Mohr, Nora Hayden,
1*5 Tremayne
Who Was That Lady? (U5) C..418
Curtis. Tony Dean Martin, Janet
Leigh
©Once More, With Feeling
(92) C..421
Yul Brynner. Kay Kendall
Our Man in Havana (112)
© CD.. 420
Alec Guinness. Burl Ives, Maureen
('Hara, Ernie Kovacs
©The Ust Voyage (91) D .
Robert Stack, Dorothy Mjilone
Jack the Ripper (85) ..Ho. .5910
Lee Patterson, Betty McDowali
The Big Night (74) P.. 5912
Randy Sparks, Venetia Stevenson
©Circus Stars (61) ©..Doc. 5913
Soviet circtis artists
Passed for White
(91) D..6005
Sonya Wilde. James FranGlseus
©Comanche Station
(74) © 0D..422
liandolpb Gates
Scott, Nancy
©Home From the Hill
(150) © 0..12
Robert Mitchum, Eleanor Parker,
George Peppard, George Hamilton
©Heller in Pink Tights
(100) D..5915
Sophia Lorcn. Anthony Quinn
Chance Meeting (96) My. .5914
Hardy Kruger, Michellne Preile
Bluebeard's Tan Honeymoons
(92) D..6002
Oeorge Sanderi, Calvet
Corinoe
©Babette Goes to War
(103) © C..423
(EnglLsh-dubbed) Brigitto Bardot,
Jacques (^rrier
Because The/ re Young
(102) CO.. 424
Dick CJark, Victoria Shaw
Michael Cailan, Tuesday Weld
!U0Please Don't Eat the
Daisies (111) © C. .13
Doris Day, Dadd Niven, Janis Paige
Visit to a Small Planet
(85) C..5917
Jerry Leyis. Joan Blackman,
Earl Holliman. Fred Qirk
oConspiracy of Hearts
(120) D. .5919
Hill Palmer, SUtcheli,
Yvonne
Ranald Lewis
In the Wake of a Strangr
(69) My..5W0
Tony. Wright, Shirley Eaton
©Circus of Horrors (89) Ho. .503
Anton DUfrlnc, Brika Eemburg
©Killers of Kilimanjaro
(91) © Ad.. 425
Robert Taylor, Anne Aubrey
Man on a String (92) D..426
Ernest Borgnlne, Carole Mathewi
Stranglers of Bombay
(SI) © My.. 427
Guy Rolfe, Allan (Jithbertson
The Electronic Monster (72) D..42S
Rod Cameron, Mary Murphy
Platinum High School (93).. CD.. 14
Mickey Rooney, Terry Moore, Dan
Duryea
©The Giant of Marathon
(92) D..15
Ste\e Reeves. Mjlene Demongeot
Five Branded Women (106) D..5916
Ban Heflln, Silvana Mangano,
Vera Miles
©Prisoner of the Volga
(92) HI. .5921
John Addams. Blea
Derek, I>awn
Martinelll
Raymie (73) Ad.. 6006
David Ladd. Adams. John
Julie
Agar
Why Must I Die? (90)
Terry Moore, Debra Paget
The Mountain Road (102) .
James Stewart, Lisa Lu
. D. .429
©Battle in Outer Space
(90) Ac. 430
y©Advcntures of Huckleberry
Finn (107) © CD.. 16
Tony Randall, Eddie Hodges,
Archie Moore. Judj' Cianova
Walk Like a Dragon (95) . .0. .5922
Mel Torme. Nobu McCarthy
Rj'O Ikebe and all-Japanese cast
12 to the Moon (74) SF..431
Ken Clark, Rob't Montgomery jr.
Pay or Die (UO) Cr. .6104
Ernest Borcnine, Zobra Lampert
©The House of Usher
(90) (6 Ho. .502
Vincent Price, Marir Damoo,
Myrna Pahey
Beyond the Time Barrier
SF..505
(SO)
Robert Clarke, Darlene Tompkins
Amazing Transparent Man
(60) SF..506
Marguerite Qlapmait, Douglas
Kennedy
©Strangers When We Meet
(117) © D..501
Klik Douglas. Kim Novak
B;irbara Rush. Kent Smith
13 Ghosts (88) Ho C..502
.lu Morrow, Rasemary DeCamp,
Mnn.'ild Woods (partly in color)
Stop! Look! and Laugh! (78) C..503
Three Stooges, Paul Wlnchell
The Day They Robbed the
Bank of England (S5)..D..19
Aldo Ray, Hugh Griffith.
Elizabeth
Sellars
©Bells Are Ringing
(127) © M..17
Judy HoUld.ay, Dean Martin,
Vrei Oark
©The Rat Race (105) D..5923
Tony Curtis. Debbie Remolds
The Bellboy (72) C..5924
Jerry Lewis. Corinne Calvet
©Tarzan the Magnificent
(88) Ad.. 5925
Gordon Scott, Bctta St. John.
Jock
.Maironey
lell to Eternity (132) D..6007 ©Journey to the Lost City
Jeffrey Hunter. David Janssen. (
Debra Paget. Paul Oiristian
©The Nights of Lucretia Borgia
(108) Totalscope Hi.. 504
Belinda Lee, Jacques Semas
©The Time Machine (103).. SF..
Rod Taylor. Yvctte Mimieuj
©All the Fine Young
Cannibals (122) © D..2
Natalie Wood. Robert Wagner,
Susan Kotmer, George Hamlttoo
Psycho (109) MyD..5926
Anthony Perkins, Janet Ldgh,
Vera Miles. John Gailn
©It Started in Naples
(?) (100) C..5927
Clark Gable. Loren.
Sophia
Vittorlo de Sic*
BOXOFFICE BookinGuide Aug. 22, 1960

the
John
Young
.
WaUing
.D.
. SF.
I
©The
I
.
.
.
.
FEATURE
CHART
The key to letters ond combinotioru thereof indicoting story type;
Dromo; (An) Animotcd-Action; (C) Comedy; (CO) Comcdy-Dromo;
(Ad)
Cr)
Adventure
Crime
Dramo' (Acl
Oromo- '(DM)
Action
Dromo
Force-Comedy; (Ho) Horror Dromo; (Hi)
with Music; (Doc) Documcntory; (D) Dromo; (F) Fontosy; (FC)
Historicol Dromo; (My) (M) Musicol; Mystery; (OD) Outdoor Dromo; (SF) Science-Fiction' (W) Western
20TH-FOX s a UNITED ARTISTS ^ti UNIVERSAL-INTL
OMound-Doo Mar
Q-l (87) re> D/M..933
uj siiiirt Wiltnian. Fabian,
^
Cari.l l.jnlfy
ti* OBflo.ed Inlidel (123) O 0.936
Cn-cT)- IVcli. Ueborah Kerr.
„ ;
Bilclle
.\\btr\
tX>Joi""'y •> ••" Center of
Earth (132) (g) ... Ad. .934
TTt I'at Boone. James Mason. Arlene
CO ILihl
;
I
UJ Blood and Steel (63) (g)-. Ac. 937
SrJ Lupton, Zlti Itodann
Odds Againit Tomorrow
(95; 0..5938
Harry Bebronle, Shelley Wlnten,
Robert Ryan
.
©Sapphire (92) My. .6002
Subway in the Sky (86) . . . Ac 5929 .N'Icel Patrick, Yvonne Mitchell
Van Johnson, lllldecard Naff
Happy Anniversary, 83).. C. 6001
liailil .Mvcn. Mltil Oaynor,
Cirl
Reiner
©Solomon and Sheba (139)
Super Technirama-
70 Bib. Dr...60«S
Yul Lollobrlclda
Br)7iner. (^na
e
-id
©40 Man (85) SF..6001
Robert Lan Robinson. Rod SUIfer,
Joan Collins
The Rookie (85) © C. .003
Tommy Noonan. Pele Marshal),
Julie Neunur
Bismarck!
Sink the
(97) © Ac. 005
Kenneth More. Dana Wynter
The Third Voice (79) ®..D..006
Bdmonil O'Brltn. Julie London
©Three Murderesses (99) CO.. 007
Alain lielon. Mj'loie DcmoncMit
When Comedy Was King
(81)
Oomrd)' ciMslcs compllcil
Vice Raid (70) Cr. .6002
Mamie V.in Iioren. Richard Cooean
A Dog's Best Friend (70) . .0. .5937
mil WlUbnti. .Marda Henderson
Gunfighlers of Abilene
(67) W..6004
Buster Oabbe, Judith Ames
The Pusher (82) Cr..6006
Kathy Carlyle. Lansing
Robert
UOn the Beach (134) D..6003
A\.i (^trdner, Grejiory Peck,
Freil Astaire, Tony Perkins
Take a Giant Step (100) .6008
Johnny Nash, Bstelle llelrasley
Oklahoma Territory (67) W. .6007
Hill Williams, Olorla Talbott
©Operation Petticoat
(120 C..6002
Cary Grant. Tony Curtis, Joan
OBrlen, Ulna MerrlU
©Hell Bent for Leather
(82) © 0D..6006
Audle Murphy, Fellda Farr,
Stepben McNally
Four Fast Guns (73 W. .6007
James Cralu, Martha Vlckcrs,
Hklgar Bucttanai], Brett Halsey
(Unlrama)
©Cash McCall (102) 0..908
James (iirner. Natalie Wood.
Dean Jaggcr, Nina Foch
©The Bramble Bush (103). .0. .909
Richard Burton, Barbara Ru^'h,
Angle Dickinson, James Duno
©Israel (35) Doc. 7910
Featurette Is narrated by
Bd\var4l G. Koblnsui
The Rise and Fall of Legs
Diamond (104) Cr..910
Kay DiUiton, Karen Steele
©Guns of the Timberland
(91) 0D..911
Alan Ladd, Jeanne Oaln
Enemy General .
Van Johtisun, Dany Carrel
I Aim at the Stars BID. .
Curt Jurucns. Vlctflrla Shaw
Let No Man Write My Epitaph D..
Burl hes. Shelley Winters,
James Darren. Jean Seberg
©3 Worlds of Gulliver F. .
(SuperDynamatlon) KerwIn
Mathews. Jo Morrow
©Pepe © C/M.
Cjntlnflas, D.m DaHey,
Shirley
Jones
MGM
Key Witness Ac .
Jeff Hiuiter, Pat Crowley
Temptation D .
Ava Gardner, Dirk Bogarde,
Joseph Gotten
©Cimarron © D. .
GItiin Ford, Maria ScheU
QButterfield 8 © D..
Elizabeth Taylor. Laurence Harvey,
Bddle Fisher, DIna Merrill
OGorgo Ad. .
Bill Travers. William Sylvester
Go Naked in the World 0.
GIna Lollobrlcida. Ernest Borgnlne,
.\nthony Franclosa, Katy Jurado
OWind Cannot Read (107)
Dirk Bofarde, Yoko TunI
©A Dog of Flanders
©
Darld Ladd. Donald
(96)
Crlsi>
QMaslen of the Congo Jungle
(88) © 0«..012
Nairaton: Onon Welles. WlUlaa
Warfleld
(©Wake Me When It's Over
(126) © C.OIO
Bmie Koraca, Dick Bham
Valley of the Redwoods
(162) © 0.016
John lluilsun. Lynn Bernay
©Wild River (SJ (105) 0..009
.MMii«mery Cllft, Lee Reolck,
Jo Van Fleet
Bobbikins (90) C..004
Ma.\ H) graves. Shlrle>' Jonct
©The Story of Ruth
(132) © 0..021
Klana E- (77) (© Ad.. 027
—I Fximun.l hirdom. rienMlcie Tate
5 ©From the Terrace (144) © D..02t
I'aul Neum.in. Jnnnne Woodward
OLosl World (98) gi ...Ad. 026
©The Boy and the Pirates
(83) Ad.. 6011
Muriyn Vye. Oiarles Herbert,
Susan (jordon (Perceptorlslon)
Three Came to Kill (70) Cr. .6009
(Cameron Mitchell, Steve Brodl*
©The Unforgiven (125) W..6010
Burt Lancaster, Audrey Hepburn
(Ponavision)
The Fugitive Kind (115) .. 0. .6012
Marlon BriUldo, .Vnna Magnanl
©Flame Over India
(130) © Ad.. 017
Noose for a Gunman (69) .W. .6013
Jim I>Bvls. Lyn Tliomas
Kenneth More, Ijauren Itiicall
The Gallant Hours (116) D..6014
James (^iney, DeonU Weaver
Crack In the Mirror (97) © D. .018
Orson Wella. JulleUe Greco,
Bndford DUlnun
The Apartment (125)
Panavision CO. .6017
luck lA'mmnn. Shirlr)' MacUlne,
Fretl Mar.Miirray, Edje Adams
©The Last Days of Pompeii
(94) Ad.. 6020
Sicic Reeics, Barbara Carroll
Cage of Evil (70) Ac. 6018
Ron Foster, Pal Blair
©The Cossacks (114) 0..6012
Gdmuiid l^u'dom, (llanli Moll
(tSitlth-dubbed). TolalSeope
©Othello (108) D..6005
Sergei Kondarcbuk
(GnelUb-dubbed)
©Head of a
Tyrant (94) Hi D..6008
M.-Lssimi> (ilrotti, Isabelle Corey
(Eng)ish-dubbed) Tolalscope
©Brides of Dracula (85) . . Ho. .6013
Peter (Wishing. Martlta Hunt
The Leech Woman (77). .Ho. .6014
Colcen Gray. Philip Terry
OPortrait in Black (lU) My. .6015
Lana Turner, Anthony (Julnn,
Sandra Dee, Richard Basehart
©Dinosaurus (85) ©. . .6016
Ward Ramsey, Krlstlna Hanson
S.O.S. Pacific (92) Ac. .6017
Pier Angell. John Gregaon,
Bdille Constantino
Tall Story (91) C. .914
AjiUiony Perkins, Jane Fonda
©Hannibal (103) ® Hi D..918
Victor Mature, Rita Oun,
Gabricle
Feraettl
©Ice Palace (143) D..919
Richard Burton, Itobert Byan,
rarol>ii Jones, Martha Hyer, Jim
B.ickus
©Hercules Unchained (103)
Oyaliscope Ad. .920
Sie>e Reeves. Sylva Kosclna,
Prlmo Camera
.
©The Subterraneans © D .
Leslie Caron. George Peppard
PARAMOUNT
©One-Eyed Jacks iVi W.
M.vlon Brando, Plna Pellfcer
©Breath of Scandal (V) C.
John Gavin. Sophia Loren,
Maurice Oievaller
©CinderFella C.
Jerrj- Lewis. Ed Wvnn
©World of Suzie Wong D. .
WUUam Holden, Sylvia Syms
©G.I. Blues M.
EliLs Presley. Juliet Prowso
©All in a Night's Work C.
De.in Jlartln, Shirley Maci

Opinions on Current Productions
^JATURE REVIEWS
Symbol © denotes color; © CinemoScope; ® Vistovision; $ Superscopef; ® Noturama; ® Rcgotscope; ® Techniromo. For story synopsis on each picture, sec reverse side.
Jungle Cat
Buena Vista
70 Minutes
F Ratio:
1.85-1
True- Life
©
Adventure
Rel. Oct. -60
Another one of Walt Disney's True-Life Adventures filmed
in far-off places, this time the jungles of South America,
this James Algar production in Technicolor was made over a
two-year period in the Amazonian wilds and includes the
customary magnificent shots of flora and fauna. The scenes
showing the jaguars fighting the crocodiles and a deadly
boa constrictor are fascinating and thrilling but these catlike
beasts are neglected during the footage devoted to
birds, monkeys, the peccary, anteateis and other jungle
denizens, all interesting if less exciting than the jungle cat
sequences. However, the picture is always instructive and
makes excellent family fare, sure to please youngsters and
adults alike The narration by Winston Hibbler opens with
the theme that basically all cats are alike, from the domestic
variety to the King of Beasts, and ends with some poetic
talk about a tropical rainstorm and the ensuing brilliant
sunset. The most amusing moments are those devoted to
the capers of the jaguar kittens, one jet black, the other
mottled yellow, and the teasing of the big-billed toucan and
the climbing boa by the frolicksome monkeys. Photographed
by James R. Simon, Hugh A. Wilmar and Lloyd Beebe with
the cooperation of the government of Brazil and the Smithsonian
Institution. Musical score by Oliver Wallace.
The Man Who Wouldn't Talk F '^- """''
Show Corp. 97 Minutes Rel. July '60
One of the better British-made pictures produced and directed
by Herbert Wilcox, starring his wile, Anna Neagle,
this was released in England in 1958. Because Miss Neagle.
who still looks as attractive as in her Hollywood and top
British period two decades ago, and Anthony Quayle have
scant marquee value in the U. S., the picture will probably
be relegated to supporting dualler in the art houses or
lesser neighborhood spots where Zsa Zsa Gabor will be
some draw. However, the picture is far more interest-holding
than many minor Hollywood efforts, especially for mature
patrons, even if there is little to attract teenagers. The entire
picture, except for a few introductory sequences in a
London hotel, centers around the courtroom trial of a man
accused of murdering his wife, but unable to tell the truth
because he is under a solemn promise to withhold vital
secret information. The story is by Stanley Jackson, who has
legal background, so it follows that the action is authentic
and director Wilcox and his players, particularly Miss
Neagle, are dramatically convincing. Quayle is effective
and standout bits ore contributed by Katharine Kath and
Dora Bryan, who adds welcome comedy as a gabby telephone
operator. Miss Gabor is glamorous, that's about all.
Anna Neagle, Anthony Quayle, Zsa Zsa Gabor, Patrick
Allen, Dora Bryan, Lloyd Lamble, Katherine Kath.
As the Sea Rages F 1.S5-1
Columbia ( ) 74 Minutes Rel. Sept. '60
A strangely stirring tragic drama filmed in its entirety by
Carl SzokoU of Munich in cooperation with Michael Arthur
Filmproductions in the Greek islands of the Adriatic Sea,
this has Maria Schell, that fine Continental actress, and two
Americans, Cliff Robertson and Cameron Mitchell, for better-than-average
marquee draw. Based on a novel by Werner
Helwig, the screenplay by Jeffrey Dell and Jo Eisinger
has been splendidly directed by Horst Haechler who makes
magnificent use of the stark, rocky cliffs and raging seas to
create an atmosphere of fear and primitive passions even
though the story suffers from too much cutting. The reasons
for the bloody feud between Greek trawler fishermen and
dynamiters of Kuluri, a nearby island ruled by a one-eyed
tyrant, are never too clear but the action is filled with brutality
and danger, interspersed with some local dancing and
strange customs of the dour people. Miss Schell, dressed in
a drab outfit throughout, is appealing and intensely moving,
as always, and Cliff Robertson does his finest Fcreen work
to date as a peaceful seafarer caught up in the island feud.
Mitchell, with a menacing makeup, is effective enough and
the islanders display craggy countenances.
Maria Schell, Clill Robertson, Cameron Mitchell, Peter
Carsten. Fritz Tillmann, Ivan Kostic, lovon lanecijevic.
Ocean's 11 F
Ratio: Comedy Drama
2.55-1 ©
Warner Bros. (921) 128 Minutes Rel. Aug. '60
Frank Sinatra, one of the nation's top singer-actors, with
his four nightclub pals. Dean Martin, Sammy Davis jr., Peter
Lawford and Joey Bishop, and a half-dozen other marquee
names in a tongue-in-cheek robbery yam filmed against
fabulous Las Vegas backgrounds adds up to tremendous audience
interest and strong boxofiice returns generally. It's
glittering, sophisticated entertainment all the way. While
playing Las Vegas, Sinatra formed Dorchester Productions
and filmed the picture on the spot in Panavision and the
new high-speed Eastman Color negatives with the gambling
casinos and floorshows for authentic backdrops. The
screenplay by Harry Brown and Charles Lederer is often
a makeshift affair with too much footage devoted to planning
the fantastic robbery of five Las Vegas casinos and not
enough to developing the 11 main characters but Lewis
Milestone, who produced as well as directed, always keeps
interest alive and builds up to an exciting climax. Sinatra
remains in the background for much of the action and sings
nary a note while Martin warbles "Ain't That a Kick in the
Head." Richard Conte's role generates the most sympathy,
Cesar Romero turns in a smash portrayal of a reformed racketeer.
Frank Sinatra, Dean Martin, Sammy Davis jr., Peter
Lawiord. Angie Dickinson, Cesar Romero, Richard Conte.
Tr_ !___,« I„^__.^_ TT
Young Jesse James t 255.1 ^
Ratio: Western Drama
20th-Fox (033) 73 Minutes Rel. Aug. '60
The latest in a long series of pictures dealing with the
notorious bandit, Jesse James, is a moderately entertaining,
modest-budget western produced by Jack Leewood and
without marquee names, in contrast to 20th Century-Fox's
Tyrone Power-Henry Fonda picture of tv^o decades ago. Ray
Stricklyn does well enough as the teenage James, although
lacking the strong personality the part calls for. Much
better are Willard Parker, a veteran of many action films,
who plays Cole Younger; Robert Dix, son of the late Richard,
who makes a strong impression as Frank James, and Merry
Anders, who ploys Belle Starr with gusto. The screenplay by
Orville H. Hampton and Jerry Sackheim concentrates on
action and starts off with Jesse as a teenager vj-itnessing
the hanging of his stepfather near the close of the Civil
War. He then joins Quantrill's raiders and begins his life
of crime which includes bonk robbing and violence. Director
William Claxton takes scant time out for romance, but
there are a few scenes with Jesse's childhood sweetheart,
whom he later marries. In addition to the good acting jobs
by Parker and Dix, Emile Meyer stands out as the opportunistic
Quantrill and Sheila Bromley is good as Mrs.
Samuels, mother of the James boys.
Ray Stricklyn, Willard Parker, Merry Anders, Robert Dix,
Emile Meyer, Sheila Bromley, Rex Holman.
The Savage Eye A i.s5°i (semidocuLTnury)
Trans-Lux-Kingsley Int'l 67 Minutes Rel. July '60
The desperate groping of a newly divorced woman,
against the ever-changing background of a modern American
city, encompasses a theme of enormous social significance.
Ben Maddow, a screenwriter of long distinction ("The
Asphalt Jungle," "Intruder in the Dust" and "The Unforgiven");
Sidney Meyers, a documentary director, also cited tor
his work on the award-winning "The Quiet One"; and Joseph
Strick, director of such fact films as "Muscle Beach" and
"The Big Break," were responsible for the writing, producing
and directing of this particular effort, unfolded in dramatically
compelling footage. Barbara Baxley is the divorcee
casting about for understanding amid the coldly aloof atmosphere
of burgeoning Los Angeles. As she moves about
the city, the camera focuses on a steadily fascinating human
panorama. An "affair" with a married man leads to
even more drifting; a near-fatal accident in a speeding car
finally brings a fleeting ray of hope into a sordid setting.
Miss Baxley conveys a host of qualities. Definitely not for
the below-21 age element, this can be pitched towards the
thinking adult audiences. While the art theatre can understandably
draw briskly enough, the film, sold on a low-key
promotion, could be screened in the conve.ntional houses.
Barbara Baxley, Herschel Bemardi, Jean Hidey. Elizabeth
Zemach, and narrator Gary Merrill.
2452
The reviews on these poges moy be filed for future reference
loose-leof binder; (2) individuolly, by company, in any star
GUIDE three-ring, pocket-size binder. TKe latter, including a ye
ear's supply of booking ond daily business record sheets,
may be obtained from Associated Publications, 825 Von Bruunt Blvd., Kansas City 24, Mo., for $1.00, postage paid.
BOXOFFICE BookinGuide
any of the following ways: (1) in any stondord three-ring
rd 3x5 cord index file; or (3) in the BOXOFFICE PICTURE
Aug. 22, 1960 2451

. . Wanted!
. .
This,
. . Actually
. . Sworn
. .
FEATURE REVIEWS
Sfory Synopsis; Exploitips; Adiines for Newspaper and Programs
THE STORY: Ocean's 11" (WB)
Danny Ocean (Frank Sinatra), a gambler and war veteran,
calls together ten ol his scattered Army buddies to
assist in the wholesale holdup ol five Las Vegas gambling
casinos on New Year's Eve. He outlines the plan to Dean
Martin, a nightclub singer, Peter Lawtord, a playboy; Richard
Conte, a master electrician just released from prison, and
the others that there will be no gunplay but the job will be
pulled off while a dynamited power tower blacks out Las
Vegas. Although the holdup goes oil without a hitch, Cesar
Romero, former racketeer who plans to marry Lawford's
wealthy mother, gets suspicious and threatens to expose
Sinatra unless he gets 50 per cent ol the loot. But an ironic
touch loses the money for everybody and the Army buddies
are left penniless at the finale.
EXPLOmPS:
Sinatra and his Las Vegas nightclub pals. Dean Martin,
Sammy Davis jr., et al, have received wide publicity in news
columns. Music stores will use window displays of record albums
by Sinatra, Martin and Davis. Lawford has been much
in the news as brother-in-law of Democrat John Kennedy.
CATCHLINES:
Top Stars. Fabulous Las Vegas Backgrounds Give Dramatic
Punch and Glamour to an Explosive Picture . . . Romance
Keeps Pace With the Dancing Dice in Las Vegas,
World's Mo?t Glitterino Playground
r
THE STORY:
"Jungle Cat" (Buena Vista)
After an introduction showing how the domestic cat has
habits and temperament like the lion, tiger, cheetah and the
jaguar ol the Brazilian jungles, the camera locuses on the
monkeys, lizards, toucans, parrots, the jacary, a South
American crocodile, as well as anteaters, iguanas, boa constrictors,
tapirs, peccarys, capyboras and, finally, the helpless,
curved-claw sloth, a strict vegetarian who is plagued
by the mischievous monkeys. The jaguar is shown mating,
having offspring, fighting a boa constrictor and captiiring a
wild peccary.
EXPLOITIPS:
Naturally, the Walt Disney name on a True-Life Adventure
feature is the chief selling angle. Secure cooperation
ol local museums or pet shops for a lobby display of a
stuffed jaguar or cages of brilliantly colored birds or frolicksome
monkeys to attract passersby.
CATCHLINES:
Another Walt Disney True-Life Adventure Dealing With
the Denizens of the Amazonian Jungles , . . First Cousin to
Our Domestic Cats But Far More Ferocious and Deadly .
If You Thrilled to "African Lion," You'll Be Amazed at
"Jungle Cat."
THE STORY:
"Young lesse lames" (20th-Fox)
After witnessing the brutal hanging of his stepfather by
Union soldiers, young Je^se James (Ray Stricklyn) rides off
to join Quantrill's guerillas, of which his older brother Frank
(Robert Dix) is already a member. Jesses first crime is the
killing of the unarmed soldier responsible for the hanging,
to the disgust of Frank and their cousin. Cole Younger
(Willard Parker). Although he goes home to marry his
childhood sweetheart, Jerse soon returns to a life of crime
and killing. At the war's end, Jesse and Frank ore given
amnesty and try to run their farm, but soon find their name
is too fresh in everyone's minds. An offer from Younger to
have them join his bank-robbing gang returns them to a
life o crime. When Younger realizes that Jesse has become
a kill-crazy outlaw. Younger kicks him out of the gang
Jesse and Frank then ride off together to continue a life of
violence.
EXPLOmPS:
Play up the Jesse James angle by offering prizes to those
patrons who can list the most pictures with James in the
title and who played the role.
CATCHLINES:
The Teenager Who Became the West's Most Hunted Desperado
. Cole Younger, Belle Starr, Quantrill,
Frank James Who Taught Jesse James Every Trick He Knew'
, Sno
THE STORY:
•The Man Who Wouldn't Talk" (Show Corp.)
Anthony Quayle arrives in London from America, ostensibly
on a honeymoon with Zsa Zsa Gobor, who is actually a
secret agent. After checking in at a London hotel, Anthony
and Zsa Zsa meet with Leonard Sachs, a Hungarian scientist
who reveals vital information about bacteriological warfare
but makes Quayle swear to tell it to no one but an American
doctor. Zsa Zsa quarrels with Quayle about passing the
information on to her contacts and, when she is found
murdered next morning, Quayle is caught as he is fleeing to
America. Although Quayle refuses to talk about the murder,
Anna Neagle, leading Queen's Counsel, is briefed to defend
him. At the trial, things look black for Quayle after Katherine
Kath swears she saw him shoot Zsa Zsa. Anna thinks the
girl is lying, asks for a day to investigate, persuades
j
Quayle to take a stand, wins his acquittal.
EXPLOITIPS:
Anna Neagle starred in "Irene," "No, No Nanette" and
other Hollywood films in the 1930s and later in "Victoria
Regina" and outstanding British films. Zsa Zsa Gabor is a
well publicized femme.
CATCHLINES:
Unable to Take the Stand to Defend His Life Against a
Murder Charge . Not to Reveal a Most Dangerous
Secret Weapon—Even II His Life Was at Stake
THE STORY:
"The Savage Eye" (Trans-Lux)
Divorced alter a marriage lasting nine years, Barbara
Baxley arrives in Los Angeles. She wanders abo\Jt the city
in an effort to forget the marriage and ensuing bitterness.
She cashes alimony checks drifts about in a sometimes
quagmire of inertia. She learns that her ex-husband, past
caring about a reconciliation, plans marrying someone else
She takes up with married man Herschel Bemordi "lor the
kicks," but the affair soon tum

—
Opinions on Current Productions
Feature reviews
Symbol O denotes color; © CinemaScope; y Vistovision; (g Superscopc; (J) Noluram a; ® Regalioope; ® Teehniromo. For itory synopsis on eoch pictur
The High-Powered Rifle F
Ratio:
1.S5-1
Action
Drama
20th-Fox ( ) 60 Minutes Rel. Sept. '60
Suited only to the lower half of a dual bill, and in the
lesser neighborhood spots only, this Capri production, produced
and directed by Maury Dexter, is routine action fare,
no better than the dozens of hour-long TV gangster films
currently surfeiting the airwaves. Two mildly familiar players,
Willard Parker and Allison Hayes, and the title are the
only possible selling angles for exhibitors. Made en an extremely
modest budget in the Los Angeles area, the picture
carries no story credits and looks as if it had been
made up while being filmed. It deals with bookmaking,
narcotics and attempted murder but much of the plot is
confusing and only the action climax has any real excitement.
The handsome Miss Hayes, who resembles a young
Barbara Stanwyck, is the picture's chief asset. Parker, who
starred in several Columbia action films, is rugged and convincing
enough as a private eye who is marked for murder
and Dan Simmons is the only other player who makes an
impression. A folk singer, Terrea Lea, ploys a small role
and sings a couple of tunes in a throaty voice in a saloon
sequence—a welcome interruption although it has nothing
to do with the plot. This merely a time-filler—at best.
Willard Parker, Allison Hayes, Dan Simmons, Shirley
O'Hara, John Holland, Terrea Lea, Clark Howaft.
Ratio: Drama
Ma Barker's Killer Brood A 1.85-1
Filmservice Distributing Corp. (States Rights) HeL June '60
89 Minutes
And still they come—feature-length treatments on varied
assortments of crimeland greats in the United States during
the early 1930s. With significant selection of a lady "heroine,"
this particular Screen Classics production, accorded
some fast-moving footage, casting of semiknown names and
inevitable principal player's demise through violent means,
adheres amazingly tc the mold made popular by last year's
"Al Copone." So insistent were the producers (William J.
Foris is listed as producer, Paul G. Giriodi as coordinator
and Mack V. Wright as production supervisor, all working
with director-associate producer Bill Kom) on gun-totingand-discharging,
that the picture seems to relish the very
idea of killing. Dramatic logic is frequently tossed for a-
thumping loss. Ma Barker and her equally vicious progeny
sprang on the American scene out of Oklahoma, starting a
trek of crime that led throughout the U. S., ending in death
at a luxurious Florida hideout. If there is a premise to this
that crime does not pay— it is projected in a relatively tame
way. The Foris forces, however, didn't skimp on peopling
this particular saga. There is a waiting market for this, admittedly.
All that is needed is hefty exploitation.
Lurcne Tuflle, Tris Coffin, Paul Dubov, Nelson Leigh,
Myma Dell, Vice Lundin, Donald Spruance.
Rebel Girls A !2i
Luzon Releasing Co. (States Rights) 70 Minutes Rel. June '60
From the outset, it is apparent that no effort will discemibly
get under way to lift this obvious exploitation-conscious
attroction, filmed with on apparent modest budget and using
Eddie delMar and full complement of Philippine native
players, out of the programming clossification for which it
was designed. Liberally sprinkled with shocker effects
both in dialogue and photographic accomplishments—it can
be easily played on the under bill of a dual feature in
theatres accustomed to the action dramas long on illogical
shocking devices and brief on dramatic continuity. This is
about the eventually successful Philippine Army campaign to
rid the countryside of the festering breed of Communistinspired
"Huk" troops. Aforementioned delMor and other
Army officers are designated as espionage agents, to seek
out the enemy camp and assist in destroying some. Once
delMor gets into the swing of things, of course, he Hnds
some human foctors involved: First, the girl friend of the
rebel leader is more than friendly; second, his brother, not
kriowing that delMar is o spy, comes into the hills, pleoding
with the officer to return to the side of right and virtue. The
girl foils in love with the brother, who ossists delMar in
hatching a plan to get rid of the rebel leader and his top '<
echelon.
'
Eddie delMar, native Philippine cast.
Between Time and Eternity
Univ.-Intl ( ) 98 Minutes
F
Ratio* Romantic Drama
1.35-1 O
Rel. Sept. '60
Lilli Polmer, who recently returned to American films in
—
"But Not for Me," after several years of making Germanlanguage
pictures, is the chief selling angle of this bitterdii\
sweet romantic drama made in that country by Terra Pro-
P°^' ductions and dubbed into English. Carlos Thompson, now
married to Miss Palmer, mode several Hollywood films for
MGM, and is dashing enough to appeal to women poirons,
who will best appreciate the tragic tale with its lush tcenic
backgrounds and smart women's costumes, which show up
effectively in Pathe Color. The story by Robert Thoeren
deals with a womon with on incurable disease who takes a
final fling at happiness and is similar to "One Way Passage"
and other film dramas so popular in the 1940s. A
hauntingly symbolic opening shot sets the mood for the entire
film and director Arthur Maria Rabenalt has created
great sympathy for the doomed heroine, a role that Miss
Palmer portrays superbly. Thompson, too, is excellently cast
OS a young fisherman who plans to swindle the wealthy
woman, but later falls in love with her. Willy Birgel plays
the woman's understanding doctor-husband and Ellen
Schwiers portrays o jealous native girl well.
Lilli Palmer, Carlos Thompson, Willy Birgel,
Schwiers, Peter Capell, Robert Linder.
Missile to the Moon
F 1^°,
Ellen
''""^''"'
Astor Pictures 78 Minutes Rel. July '60
Holding to the premise that there's a highly civilized life
on the moon, this science-fiction entry seems to dilly-dally
during its investigative moments, and, hampered by only
adequate emotive prowess, the Marc Frederic-George Foley
production, released on the states-rights market by Astor,
emerges os merely passable entertainment. The H. E. Barrie-
Vincent Fotre screenplay costs Michael Whalen os a dedicated
space scientist who is angry with government forces
when he's ordered to turn over his scientific doto to Pentagon
sources, the latter to then assign other forces on exploratory
mission to the moon. Tossing caution to the wind,
Whalen takes off for the unknown, accompanied by two
youthful escaped prisoners, no less, plus fellow scientist
Richard Travis and lotter's fiance Cathy Downs. Once out
ssvil)'
'^' in space, Whalen is killed, and the others wend their sometimes
dramatic way back to terra firmo. A vital selling point,
however, is the presence of some lithesome lovelies—international
beauty contest winners who, thankfully enough,
aren't required to provide any greot show of dromotic ability
beyond delightfully decorating the court of Moon Queen
K. T. Stevens. Richard Travis and Michoel Whalen are of
selling value to the action and science-fiction market.
Richard Travis, Cathy Downs, K. T. Stevens, Michael
Whalen, International Beauty Winners.
"'""""
Louisiana Hussy A ^^!°,
Howco Int'l 80 Minutes Rel. luly '60
The brooding, harsh, even mystical Bayou country of
Louisiono is setting for this more or less conventional adult
melodrama of a far-from-virtuous woman setting her cap for
a married man, and then striving to pit brothers against each
other. Nan Peterson plays the troublemaker and she slinks
convincingly enough, although the portrayal will never provoke
Academy Award accolades. She's cost os a hardened,
cynicol beouty, found in remote country by Peter Coe, who
hos refused to attend his brother's (Robert Richards) wedding
after pouting over the latter's ability to become number
one romantic interest in Betty Lynn's eyes; Coe had also
hoped for Miss Lynn's undivided ottention. Once at the
Richards-Coe homestead, Miss Peterson begins a deliberate
campaign of divide and conquer; she lies, she persuades,
she tosses her arms around Richards' shoulders in the serene
knowledge thot such action will not pass unnoticed in the
brothers' workaday world. Thespian quality, beyond Miss
Peterson, isn't particularly distinguished. 'The 80 minutes
running time could have been cut easily, thus adding a
needed impact. Charles M. Casinelli produced and Lee
Sholem directed. Exploitation activity, certoinly, should conj^
centrate on Miss Peterson's whistle-provoking form.
^ Nan Peterson, Robert Richcrrds, Peter Coe, Betty Lynn,
Howard Wright, Harry Lauter, Rosalee Calvert.
The reviews on these pages moy be filed tor future reference in ony of the following woys: (1) in ony standard three-ring
loose-leaf binder; (2) individually, by company, in any standard 3x5 card index file; or (3) in the BOXOFFICE PICTURE
GUIDE three-ring, pocket-sixe binder. The latter, including a year's supply of booking and daily business record sheets,
may be obtained from Associated Publications, 825 Van Brunt Blvd., Konsas City 24, Mo., for $1.00, postage paid.
2454 BOXOFFICE BookinGuide Aug. 22, 1960 2453

FEATURE REVIEWS Story Synopsis; Exploitips; Adlines for Newspaper and Programs
THE STORY: "Between Time and Etemily" (U-I)
Lilli Palmer, who is married to Willy Birgel, brain specialist,
is aware that she has ar\ incurable disease so she decides
to make the most of the brief life ahead. On a sunny
Mediterranean island, Lilli meets a handsome fisherman,
Carlos Thompson, who acts as her tourist guide while planning
to swindle her. But the two fall genuinely in love and
she decider to remain on the island, especially as she feels
healthy, as well as happy. When Birgel, worried about her,
arrives on the island, Lilli asks him for a medical examination
so that she can begin a new life with Carlos. The latter
believes Lilli is returning to her husband and, while she is
writing a note of explanation, she is overcome by pain and
realizes her fatal illness has returned. As she struggles up
the gangplank to the waiting Birgel, Thompson finally understands
she will never return.
EXPLOITIPS:
Play up Lilli Palmer, whose last Hollywood film was "The
Four-Poster" with her then-husband. Rex Harrison, and mention
her 1959 picture, "But Not for Me," opposite Clark
Gable and the forthcoming "The Counterfeit Traitor," opposite
William Holden.
CATCHLINES:
Doomed to Die Yet Hoping fo.- a Miracle of Love . . .
Lilli
Palmer. Star of "But Not for Me," i-n a Moving Drama and
:.Dve Without Hope of Fulfilment.

"'
.
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ree. CLOSING DATE; Monday noon preceding publication date. Send copy and
Answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kansas City 24, Mo. •
CLCeRlOe
HELP WANTED
red Film Salesman: Handle unn
picture in your area. Ross
Boyston Street, Boston, Mass.
anted: Intelligent man lor
ol Real Estate, prelerably
eige ol theatre property. Write
::nd qualifications to: Box 66,
:n, Boston, Mass.
i nagois Wanted: Permanent position.
-.,uic . Many benefits. Call KEUogg
) or write Walter Reade, Inc., May-
House, Deal Road, Oakhurst, N. J.
mted: An elderly projectionist and
fied all around maintenance man,
one experienced and promotional
ed manager who is not a clock
her. Boxoffice, 9133.
nagers Wanted: Good pay, in
lerful Florida, with one of the fastest
ing circuits in USA. No use to
f unless you can prove you are the
Good managers stay with us,
ones leave in a hurry. Apply Carl
Floyd Theatres, Haines City, Fla.
1,
'BESENTATIVE WANTED.
ary available to sell advertising
Exclusive
m
nction with Theatre Outdoor Frame
ce. Experience in advertising or
ally selling preferred but not
itial. Liberal commission plan
'es high earnings to qualified man
short training period. Car requiredor
wire at once ROMAR-VIDE
PANY, Chetek, Wis
POSITIONS WANTED
loerienced projectionist wants year-
>vd job. Sober and mo'rned. Go cnyt>e.
Boxoffice, 9134.
lijeciionisl: Thoroughly experienced
:ases 70/35 mm equipment in
:.jI and drive-in operation, demanent
employment. Reliable,
_i dependable. Good references.
-ate with right party. Boxoffice,
l^nager, presently employed, thorly
experienced, family man desires
ge and better opportunity. Prefer
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[s location. References. Reply to
Capps Drive, Dallas, Texas.
irienced. ail phases theatre oper-
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l|rv] Irvision of several theatres. Kindly
II Boxoffice, 9136.
BUSINESS STIMULATORS
Iigo, more actionl $4,50M cards. Other
3;s available, on off screen. Novelty
lor KENO, $4.50 per M. Premium
Hjcts, 346 West 44th St., New York
i.'l Y
. . .
Comic books bags . . .
dhies . . . Free catalog. Hecht Mig.,
jjAf Merrick Road. Merrick, N. Y.
,icards . . . Bumper Strips. Colorpre
Vaughn Blvd., Ft. Worth, Texas.
jLLOONS gets the kids, they bring
Ols for openings, anniversaries, special
'(res. Free samples. Southern Balloons,
C 246. Atlanta, Georgia.
AL BUSINESS BOOSTERSl At true
iway prices- HUCK FINN, STOOGE,
C|-:YE rings, many more— half million
idy used. Fall offer, assorted amounts
>ver several matinees, but hurry, 2'/2
?!• each, check with order. Otto's
Promotions, Pulaski, Wisconsin
POPCORN MACHINES
Itpcom machines, all makes. Comple
^ popping units, $185 00 ex Replac
H kettles, all macnines. 120 So He
W Chicago, III.
i

4i
years
ago the
cigar store
Indian was a
powerful advertising
symbol and
TRAILERS were just
beginning to make their
presence felt in motion
picture theatres.
Today the cigar
store indian is
the vanishing
American, but
TRAI LERS
"
are still the
least expensive
and most potent
exploitation force for the
showmanship-wise exhibitor.
NATIONAL^