Boxoffice-September.26.1960

SEPTEMBER 26. I960
Mc
r
268%
246%
Oceon's 11

Produced and Directed by
STANLEY DONEl
Screenplay by
HUGH and MARGARET WlWAM!
from their Great London Stage Su(

p^
or a GREENER CHRISTMAS!
^iiP

I
LOR by DE l-tJXe^^^jsssssss^f^^
ii
O/N,EN^^g dOF^E
COLOR .,o?rux?
fa\/oo//
*/a
'^^07.
ey
'^/&.
'^e//
^Q'.
'Ooe^ '^'^o^ */:/ ^
/Vlxl^J
- ^"^ by DELUXE
^/^.
% cv/^'

—
7i(j^oft^y??^>&on7^f^tt^
THE NATIONAL FILM WEEKLY
Published In Nine Sectional Editions
BEN
SHLYEN
Editor-in-Chief and Publisher
DONALD M. MERSEREAU, Associate
Publisher & General Monoger
NATHAN COHEN. .Executive Editor
JESSE SHLYEN Managing Editor
HUGH FRAZE Field Editor
AL STEEN Eastern Editor
IVAN SPEAR Western Editor
L. THATCHER. .Equipment Editor
I.
MORRIS SCHLOZMAN Business Mgr.
Publication Otnces; 825 Van Brunt Blvd.
Kansas City 24, Mo. Nathan Cohen, Ex-
..ullve Editor: Jesse Shlyen. Managing
Editor; Morris Schlozman. Business ManiiKer;
Hugh Fraze, Field Editor: I. L.
Thatcher, Editor The Modern Theatre
Section. Telephone CHestnut 1-7777.
Editorial Offices: 45 Kockereller Plaza,
New York 20, N. Y. Donald M. Merlereau.
Associate Publisher & General
Manager; Al Steen, Eastern Editor: Carl
Mos, Equipment Advertising. Telephone
COluDibus 5-6370.
Central Offices: Editorial—920 N. Michigan
Ave.. Chicago 11, 111., Frances B.
Clow, Telephone Superior 7-3972. Advertising—59
East Van Buren, Louis Dldler,
Telephone WAbash 2-2334.
Western Offices: Editorial and Film Advertising—6404
Hollywood Blvd., Hollywood
Calif. Ivan Spear, manager. Telephone
Hollywood 5-1186. Equipment and
S. Non-Film Advertising—672 Lafayette
Park, Los Angeles. Calif. Bob Wettsteln,
manager. Telephone DUnklrk 8-2286.
London Office: Anthony Gruner, 1 Woodberry
Way, Flnchley, No. 12. Telephone
Hillside 6733.
The MODERN THEATRE Section is included
In the first issue of each month.
Atlanta: Martha Chandler. 191 Walton NW.
Albany: J. S. Conners, 140 State St.
Baltimore: George Browning. Stanley Thea.
Boston: Frances Harding, HU 2-1141
Charlotte: Blanche Carr. 301 S. Church
Cincinnati: Frances Hanford. UNiversIty
1-7180.
Cleveland: Elsie Loeb, W.\shlngton 1-
(142. l:i7()(> Shnker Blvd., .\pt. 104.
Columbus: Fred Oestrelcher, 52% W.
North Broadway.
Dallas: Mable Guinan. 5927 WInton.
Ilenver: Brace Marshall. 2881 S. Cherry
Way.
Des Moines: Ifuss Schoch, Reglster-Tilbune
Detroit: H. F. Reves, 906 Fox Theatre
Hide., woodward 2-1144.
Hartford: Allen M. Wldem. CH 9-8211.
.lacksonvllle: Robert Cornwall. 1199 Edgewood
Ave.
Memphis: Null Adams, 707 Spring St.
Miami: Martha Lummus. 622 N.E. 98 St.
Milwaukee: Wm. Nichol. 2251 S. Layton.
Minneapolis: Don Lyons. 72 Glenwood.
New Orleans: Mrs. Jack Auslet, 2268%
St. CTaude Ave.
Oklahoma aty: Sam Brunk. 3416 N. Virginia.
Omaha: Irving Baker. 911 N. 51st St.
Pittsburgh: R. F. Kllngensmith, 516 Jeanette.
Wllklnsburg, CHurchlU 1-2809.
Portland, Ore.: Arnold Marks, Journal.
Providence: Wm. Trambiikls. Loew's State,
t. Louis: Joe 4 Joan Pollack. 7335
Shaftsbury. University City, PA 5-7181.
Salt Lake City: H. Pearson, Deseret News.
San Francisco: Dolores Barusch, 25 Taylor
St., Oltrdway 3-4813; Advertising:
Jerry Nowell, 355 Stockton St., VUkon
2-9537.
Wa.shbigton: Charles Hurley. 306 H. St.
N. W.
In
Canada
Montreal: Room 314, 625 Belmont St.,
Jules
Larochelle.
at. John: 43 Waterloo. Sam Babb.
Toronto: 1675 Bayview Ave., Wlllowdale,
Ont. W. Gladlsh.
Vancouver: 411 Lyric Theatre Bldg. 751
Granville St.. Jack Droy.
Winnipeg: 300 New Hargraves Bldg.,
Kenneth Beach.
Member Audit Bureau of Circulations
Second Class postage paid at Kansas City.
.Mo. Sectional Edition. $3.00 per year.
National Edition, $7.50.
SEPTEMBER 2 6, 1960
Vol. 77 No. 23
THE
TERM "bigger and better
Kfy 10 THE FUTURE
than ever,"
so often used in describing the products of
this industry, aptly fits in the appraisal of the
I3th Annual Convention of the Theatre Owners
of America held in Los Angeles. It was bigger in
attendance, better in spirit and in constructive
endeavor than ever obtained at TOA conclaves
heretofore, and the way was paved for accomplishment
of concrete results to benefit all
branches of the industry.
Throughout the four days of meetings, there
was a refreshing and heartening evidence of
enthusiasm among those in attendance the like
of which has not been seen at exhibitor conventions
in many a year. The approach to dealing
with trade problems was completely positive.
The program was built on an upbeat note and it
was kept at a high and confident pitch. The new
spirit among exhibitors was given emphasis by
the large attendance at all business meetings, even
at those beginning at 8 o'clock in the morning.
There was apparent an eagerness to listen and
learn, to participate and to implement, for their
own needs, new ideas and new methods by which
to further improve their business. We say "further,"
because it was clearly evident that improvement
already had been achieved; that, now,
there was recognition of the need to carry forward
and consolidate the gains attained.
Actually, a highly significant part of the
groundwork for this convention was laid by
TOA president Albert Pickus and a team of his
associates six months ago, when they met with
members of the Screen Producers Guild to work
out a basis for increasing the product output,
both in quantity and quality. In the meanwhile,
the TOA executives had taken concrete steps
to develop additional sources of production and
to give them encouragement and assistance in
executing their plans. This has borne fruit, directly
and indirectly. The Alpha Distributing
Company has come into being, and the so-called
"ACE Production Company" is under way. At
least a ten per cent increase in yearly feature
output is expected from these two sources for
the coming year. And. with other new production
plans that came to surface at the convention,
substantial further additions are in the offing.
Noteworthy is the fact that the traditional
keynote address in which production and distribution
generally were assailed had no part in
the TOA program. In its stead, the underlying
keynote of this convention was cooperation
understanding cooperation—that brought producers
together with exhibitors to discuss their
mutual problems and to endeavor to work them
out in the coninion interest. There was open acknowledgement
on the part of key representatives
of the Screen Producers Guild that they
could learn from exhibitors, obtaining information
that would be "of invaluable help in guiding
future production." Hence, the establishment
of a liaison committee for both organizations to
continue to meet for this constructive purpose.
The interchange of ideas is not to be limited to
these meetings; exhibitors were invited to write
to individual producers, to make suggestions,
even to criticize for constructive purposes. As a
spokesman for SPG put it, "We feel that by
working together we can increase the quantity
and the quality of our product."
Cooperation between production and exhibition,
with distribution included, was extended
in other directions. Several prominent screen
personalities advocated more tours by stars and
other production personnel as an avenue of increasing
public interest in moviegoing as well
as in the development of new acting talent. Constructive
suggestions to exhibitors for improvements
they need to make in their approaches to
business betterment—surprisingly astute in a
couple of instances—came from these same people.
As we stated on this page in last week's issue,
product and promotion held the floor at the
TOA convention. It was extensively dealt with
from every standpoint. Not only was the need
for bettering the selling job cited, but explicit
examples of how this was being done in the
preselling of pictures nationally and merchandising
them locally were graphically set forth.
The sessions pertaining to this phase of industry
operations were of high practical value.
From what we saw and heard at the TOA
business sessions, from what we gleaned from
personal discussions with exhibitors whose operations
ranged from single small-town houses
to big national circuits, the feeling was widespread
that the tide of business had changed
for the better. But, while optimism was high, the
question of how long the betterment would continue
did arise.
Cognizant that it was product— greater in
number and with a high proportion of good attractions—that
was the mainspring to the uptrend
of business, it is patent to say "more of
the same" will keep the ball rolling. That's why
exhibitors have shown such interest and have
extended their efforts to help bring about an
increase in product output. The task now is to
see to it that the new sources soon to be tapped
—and existing sources as well—are given proper
support. To keep up a steady flow of good
product calls not only for a goodly volume of
playing time, but making it most profitable
through aggressive showmanship. And to sustain
the gains and better assure the future, an
extra measure of help in developing new personalities
will be added insurance.
\JLyj /MJL^^l^-^

a
—
J
TOA
CONVENTION
LOEWS THEATRES ASKS D.ofJ.
FOR O. K. TO ENTER PRODUCTION
Negotiations in Advanced
Stage, a Surprised TOA
Convention Learns
LOS ANGELES—The imminent entry of
Loew's Theatres into motion picture production
and distribution—one of the industry's
best-kept secrets—came as a welcome
revelation at the Theatre Owners of
America convention here last week.
BOMBSHELL EFFECT
The announcement had bombshell impact
on a meeting where getting more pictures
for the nation's screens was the allconsuming
topic of discussion at the fourday
convention. It came unexpectedly during
an address by Maurice Silverman, assistant
United States attorney general,
which supposedly was to be devoted to a
discussion of some of the controversial
trade aspects of the antitrust decrees.
The discussions between the Department
of Justice and Loew's Theatres are "in an
advanced stage," and the formal application
to the United States district court for
approval—a requirement under the decrees—may
come sometime in October. If
all goes well, the company hopes to have a
lineup of product ready for fall selling in
1961.
Thp big problem to be settled before
the Justice Department approves the step
Is how pictures produced by Loew's will be
licensed to Loew's theatres.
"Whether court authorization will be
forthcoming depends on whether the court
is satisfied that the proposal will not unreasonably
restrain competition in the distribution
and exhibition of motion pictures,"
Silverman said. Safeguards, he
added, will be insisted upon. There will be
a time limit, he intimated, on the first
phas- of the operation to see how it works,
and whether the authorization is extended
will depen-i on whether competition has
been impaired during the first phase of
the program.
LICENSLXG ON 'THE MERITS'
The Department, he declared, wUl insist
that licensing injunctions presently applicable
to the defendants in the Paramount
case be applicable to Loew's in the
distribution of its pictures, including an
injunction requiring each picture to be
licensed among competing theatres on the
merits and without discrimination.
"To make this requirement meaningful,
the Department will Insist on provisions
which put a generalized ceiling on what
Loew's may bid for its own pictures—
celling bearing son.' roalistic relationship
to what such picture? 'ould bring in the
market apart from a- v ownership arrangements,"
Silverman -lid.
A number of nettlesome problems still
are to bp settled, he declared.
"We have to consider carefully whether
'Continued on page 9)
Closer Cooperation Between Exhibitor,
Producer Key to Better Merchandising
LOS ANGELES—More communication
between the exhibitor and the producerdistributor
is the key to successful selling
of motion pictui-es, according to a merchandising
panel that met during the recent
Theatre Owners of America convention
here.
Both sides of the problem were aired
at length by representatives of both factions
under the chairmanship of Will J.
Comior, Seattle, Washington, who stressed
the panel's topic, "A Job for Every Man
Merchandising," calling it "the life blood of
our industry."
David Lipton, vice-president in charge of
advertising and publicity for Universal-
International, particularly noted the problems
faced by studio advertising departments
which, he said, are almost forced
to compile ads from material provided by
the legal departments. He added that there
is a responsiblity to keep contact with
the public in order to sell effectively. Asking
for more TOA meetings on the coast,
he also said, "It is increasingly important
that exhibitors make their thoughts known
to the producers" and urged them to write
often to the independents who are actually
making the pictures.
Exhibitors on the panel included Myron
N. Blank. Des Moines, Iowa; James Gaylard
jr., Troy, Ala, and Fred C. Souttar,
Kansas City, Mo., as well as Harold Field,
St. Louis Park, Minn.: C. L. Patrick, Columbus,
Ga., and J. J. Rosenfield, Spokane,
Wash., who handled a question and
answer period. Martin Quigley jr., New
York, was moderator.
Generally, the theatremen took issue
Richard Walsh in Appeal
For Rogers Hospital Help
Los Angeles — Richard F. Walsh,
chairman of the board of the Will
Rogers Memorial Hospital and lATSE
president, delivered a strong appeal
for support of the Hospital drive at
the Theatre Owners of America convention
last week. He urged greater
participation by theatres in the campaign
to raise funds and for personal
contributions from exhibitors.
He told the convention hi.s organization
had contributed S25.000 for the
Hospital fund last year. He paid tribute
to the men in the industry who have
worked on behalf of the institution,
particularly A. Montague, executive
vice-president of Columbia Pictures,
who ser\'es as president of the Hospital
association.
with charges that they do not sell pictures.
Souttar showed some of the things
being done at the local level, citing kiddie
matinees as great means of building for
tomorrow and also pointing out the advantages
of every conceivable indoor and
outdoor tie-up with the product on the
screen.
"We couldn't live without the gentlemen
in the studios who prepare campaigns,"
said James Gaylard, as he spoke
about selling pictures in small towns, "but
we couldn't just live with them—we've got
to add something to what they do," he
stressed. He pointed out the opportunities
even in a small town to use saturation
radio at small expense. "Do you know that
when people are listening to radio, they
are not watching television?" he queried.
Of prime importance, too, he added, is active
participation by the theatreman in
community organizations and projects.
Larry Graburn, of Walt Disney Studios,
emphasized the importance of trailers.
"Are trailers just being taken for granted?"
he asked, adding, "I wonder howmany
exhibitors, bookers and advertising
departments of theatres look at the trailer
on the picture they book?" Graburn also
stressed the proper audience be watched
for best trailer advantage. As an example,
he said a trailer for "Pollyanna"
should not be shown with "The Fugitive
Kind" or other adult-themed pictures because
it would reach the wrong auaience.
"There is nothing wrong with the industry
that a good public relations program
couldn't improve," asserted producer Ross
Hunter. "We all have a habit of crying too
much." he said, and optimistically advised
"we should be looking up. because the business
is looking up." Hunter decried the
strong trend toward too much realism in
our movies. "Today, we need to have more
glamour, our films should be healthy, normal
escapism," he said, stressing that
housewives throughout the country want to
get away from their lacklustre, everyday
lives and want to submerge themselves in
the beauty and luxury that the screen
can afford them.
Cooperation among exhibitors themselves
was also called a major merchandising
asset. Myron Blank explained the
Great Plains Premiere campaign enjoyed
in the seven states in his area. Theatremen
join forces to organize saturation campaigns
once a month on pictures specially
booked for this purpose, with the result
that the entire motion picture business
has taken a turn upward, he stated. While
campaigns are made available to competitors
who may play the picture when they
won't, he said that the whole project had
stimulated the business for all of them.
BOXOFFICE September 26, 1960

Wolfson Lashes Out
Against Pay TV
LOS ANGELES —
piracy of the free air
"Legal and licensed
waves and a hi-jacking
of the only
merchandise we have
to sell is the prize
which those persons
advocating pay TV
are out to get,"
Mitchell Wolfson,
president of Wometco
Enterprises, Inc., declared
at the Theatre
Owners of America
convention here
Thm-sday (15). He
challenged the statements
that this me-
Mitchell Wolfson
dium is "inevitable" and said that those
exhibitors who have been convinced that
it is are the victims of the "big lie" told
over and over again.
A BIG CUT IN EMPLOYMENT
Wolfson told conventioneers that establishment
of a system of pay TV would
eliminate nearly all of the employment in
the exhibition end of the motion picture
business, not to say most of the theatres
throughout the country. He said those
persons who are trying to put it through
envision an "Utopian" climate for themselves
in which they can get away from
costly distribution offices and personnel,
doing away with salesmen and publicity
departments. They have dreams of having
one or two 16mm prints serving the entire
nation, he said, and having a first-day
audience of millions that would eliminate
all distribution costs and also cover all
production costs. Additionally, he said, it
would deliver them an "outrageous" profit.
Sumner Redstone, assistant to the president
of TOA, expressed fear that exhibitors
"cannot count on very much support from
other branches of the industry" in the fight
against pay TV. He said that "the judgment
of some of those among us is beginning
to be clouded and confused on the
subject."
'SEPARATE FACT FROM FICTION'
Also the New England exhibitor told the
theatremen that "your life or death as
motion picture exhibitors depends to a
large extent on your ability to separate
fact from fiction."
Marcus Cohn, counsel for exhibition in
its fight against pay TV, said that the hearing
on the subject ordered by the FCC
"will be the first opportunity ever afforded
the American people of ascertaining, once
and for all, who the producers and distributors
are who will supply the 'current
releases' and the nature of the films that
will be shown."
Arthur Greenblatt Dies
NEW YORK — Arthur- Greenblatt. 60,
Allied Artists home office sales executive,
died Monday (19) at Memorial Hospital,
Manhattan, after a brief illness. He entered
the industry as a salesman for Educational
Pictures in New York in 1922 and
became branch manager a year later. He
had been affiliated with Monogram, PRC
and Lippert before joining Allied Artists
in 1954 as special home office sales representative.
BOXOFFICE September 26, 1960
Eady-Type Plan for U. S.
Suggested by Mirisch
LOS ANGELES—An American version
of the British Eady plan was suggested by
Screen Producers
Guild president Walter
Mirisch in an address
before the TOA
convention here last
week, in which he
discussed the most
effective means of
pulling the motion
picture industry out
of what has been
called by many a
crippling slump.
Walter Mirisch
Mirisch said the
Eady plan could
mean an incentive to new producers and
could assure a steady flow of product to
the theatre operators if it could be redesigned
to fit American conditions. The
plan, he recalled, originated as a voluntary
tax collected at the boxoffice and paid by
British theatre operators to the producers
of locally made films. The computation
of the bonus paid to individual producers
is based on the proportion of any given
film's gross to the overall annual national
theatre gross, and the payments are made
to a central fund out of the theatre's
gross receipts.
"The Eady Plan saved a dying British
film industry and assured a steady flow
of product to the theatre operators," Mirisch
said, noting that it has now become
part of British law and is supported by
the government. He exemplified that three
per cent of the $1,300,000,000 per year average
national gross of the American motion
picture business during the last ten
years would be roughly $40,000,000 per
year and said the amount was sufficient
to produce ten more blockbusters per year,
or at least 20 more major motion pictures.
He called it a kind of "welfare fund to assure
the health and continued growth" of
the industry, and urged that an appropriate
committee of TOA study the proposal
and give it serious consideration.
Mirisch said he believed the public demand
for product is constantly growing,
but stated an honest appraisal of the
changes of the industry are long past due.
He urged fresh ideas, new forms and radical
approaches to combat the "great inefficiency
in production" that still prevails.
He said that producers will continue to try
to control costs, but that they will spare
no efforts to expand the scope and the
quality of their films and that film rentals
are not going to be reduced. He pointed
to the plans presented to the convention
by ACE and by Pathe and said they were
serious and important attempts to create
additional product, but also noted there
have been many other unsuccessful plans.
Campaign to Get 30,000,000 Signers
Against Toll TV Pushed by Marling
LOS ANGELES—"The fate of pay TV
now lies
in the hands of the House Interstate
and Foreign Commerce Committee, of
which Congressman Oren Harris of Arkansas
is the chairman," Philip P. Harling,
chairman of the Toll TV Committee of the
Theatre Owners of America, announced
in an address Thursday (15> at the TOA
convention. "This House committee," he
said, "is the root, the source, the fountain,
if you will, for the salvation of our
motion picture industry."
Declaring that "we must bring to this
committee the full impact of nationwide
opposition to TV," Harling said, "toward
this end we have placed in motion a national
campaign to obtain 30,000,000 signatures
from people from all walks of life,
directed to every senator and congressman
in the nation, telling him in simple, direct
language that we don't want pay TV, that
it is not in the public interest: that it
should be banned in whatever form it
takes, whether by air or by wire, and that
the air waves are free and should remain
free. The unified response to this appeal,
from exhibitors all over the country, has
been beyond expectations.
"I am confident that when Congress
convenes, regardless of which party gets
elected, that it will have the signatures
in excess of 30,000,000 people laying down
a mandate to enact legislation that will
ban pay TV in any form. In the meantime
I have every hope that no one will push
the panic button and that we will continue
the magnificent job we started together
and which we will finish together."
He said he is firmly convinced that were
it not for exhibition's efforts on a nationwide
scale, the spectacular support given
by Parent-Teacher, labor, educational, religious,
free TV and other interests, plus
the enlightened leadership which Congressman
Harris has furnished in Washington,
pay TV would be established in the United
States today. Had it not been for these
factors, he pointed out, Paramounfs Telemeter
would have not gone across the border,
into Canada, to test its costly coinin-the-slot
system; it would have run the
test right here in the United States.
"And on a national scale, it is the
opinion of your committee that our only
aggressive, practical offensive against pay
TV must be a grass roots campaign to
ban all forms of pay TV as being against
the public interest and that campaign is
now in full progress.
"This we—you and I and exhibitors all
over the country—must do. It will take
money—we must continue to have the best
legal counsel in Washington, we will need
a public relations expert, we will need an
economist and we will need an engineer.
This is why all of you have received a request
to contribute to the Joint Committee
Campaign Fund," Harling declared.

i
Scenes at the
TOA Convention
RIGHT: Acfrcjs Moureen O'Horo ond Albert Pickus, TOA prcsidcnr,
are looking over a brochure from Alpho Distributing Corp.
which announced a first slate of 14 productions at the convention.
At left is Budd Rogers, newly nomed president of Alpha, and at
the right is William Zeckendorf, well-known industrialist and
board member of America Corp., parent of the Alpho Corp., who
mode the presentation.
At the Paramount studios, exhibitors were guests at a buffet supper and preview of "G. I. Blues," the new Elvis Presley Joan Crawford was a visitor at the
picture. Elvis and his leoding lady, Juliet Prowse, in the photo at the left greet Lou Gasperini and Eldon Strelsky of convention, as o Pepsi-Colo ex-
Albuquerque. In the right photo, Joseph Hozen of Hozen-Wallis Productions, meets two Chicago circuit executives, James ecutive. With her is John Stembler,
Costen of Costen Enterprises and David Wallerstein (R), president of Baiabon & Katz. circuit executive of Atlonto.
The convention recognized the contributions of several TOA members and
presented them with special service awards. In the photo at the left S. H.
Fabian (L) receives a plaque from Howard Kennedy, Broken Bow, Neb., convention
cochairman. In the next photo, Philip Marling (R), who is directing the
anti-pay TV fight, receives a ploque from H. F. Kincey, TOA secretory. In
second photo from right, Sidney Markley (R) of AB-PT, gets an award from
Sam Rosen, Stanley Warner executive, while in the picture ot the right, LaMar
Sarro (L) of Florida, legislative-taxation chairman, gets plaque from Kennedy.
,
'^:
\riV.
National Screen Service Corp., whose president. Burton E.
Robbins, discussed the company's soles policies, also utilized
pretty Hollywood models to help tell its story.
8
A fashion show highlighted a garden porty ond supper tor delegation hosted by Americon-lnternationol.
Young AlP starlets modeled. In the photo, L to R: Linda Long,
Herman Beiersdorf, southwest publicity manager; Carroll Byrd, Loretta Lynne, vicepresident
and soles chief Leon P. Blender, Charlotte Fletcher, Jerry Sondy, franchise
holder in Woshington, D. C, and Chorlenc Whitman.
BOXOFTICE September 26, 1960

20
B. B. Kahane, Academy
Head, Is Dead at 68
HOIiiYWOOD—Services were held at
Wilshire Boulevard Temple last Tuesday
(20) for Benjamin B.
Kahane, 68, president
of the Academy of
Motion Picture Arts
and Sciences and
vice-president of Columbia
Pictuies, who
died of a heart attack
September 18
while on a visit to
Las Vegas with his
wife. Rabbi Edgar
Magnin officiated at
B. B. Kahane the services, which
were followed by private
interment at Home of Peace Memorial
Park.
Kahane, one of the most respected executives
in the motion picture industry,
was noted for his wide experiences in many
facets of show business operations. He
began his career as a lawyer in Chicago,
where he was born, and represented the
old Western Vaudeville Managers Ass'n,
the Palace and Majestic Theatres, plus
many theatrical clients in the Windy City.
He came to Hollywood in 1932 as president
of RKO Studios and RKO Pathe.
During his regime he signed such stars as
Fred Astaire, Ginger Rogers, Katharine
Hepburn and gave George Stevens and
the late Mark Sandrich their first directorial
assignments on features. When Pandro
Berman resigned as executive producer
of RKO in 1934, Kahane functioned as
production head as well as president and
inaugurated a policy of virtually all unit
producers under his supervision. He resigned
from RKO in 1936 and joined Columbia
Pictures as vice-president and was
the late Harry Cohn's top executive.
J. Cheever Cowdin Dies;
Former Univ. Chairman
NEW YORK—J.
Cheever Cowdin, board
chairman of Universal Pictures Co. for
13 years when he resigned in 1949, died
of a heart attack September 15 at the age
of 71 years. He had joined the Pension
Corp. of America, pension consultants,
early this year. Funeral services were held
September 17. Interment was private.
Cowdin, whose first name was John, held
many top industrial positions and was a
member of the U. S. polo team in the late
1920s. The firms with which he was
associated included Blair & Co., bankers;
Banamerica Blair Corp., Standard Capital
Co., Ideal Chemical Products and Cady,
Roberts & Co., brokerage firm. At one time
he was director of the International Motion
Picture Service, State Department organization
that distributes films abroad. He
bought control of Universal from Carl
Laemmle in 1936 for $5,500,000. He leaves
his wife, the former Andi'ea Parker Berens,
and a sister, Mrs. Charles Morgan of
Southampton, L. I.
Gervasi in New Post
NEW YORK — Frank Gervasi, former
MPEA Mediterranean director, has been
named European operations vice-president
for Fairbanks-Morse Corp.
BOXOFFICE September 26, 1960
Ad-Publicity Chiefs Move
To Recruit TOA, SPG Aid
1961 Oscar Telecast
Scheduled April 17
Hollywood—April 17, 1961 is the date
set for the 33rd Awards Presentation
of the Academy of Motion Picture
Arts and Sciences, it was revealed by
Valentine Davies, first vice-president.
Davies said a Monday was selected
for the third successive year in deference
to exhibitors, recognizing that
such a record-audience show on other
days of the week might interfere with
peak night theatre attendance.
American Broadcasting Co.'s sealed
bid for five-year American and Canadian
television and radio rights to the
Oscar Derby was recently accepted by
the Academy board of governors.
Loew's Theatres
(Continued from page 6)
free competitive access to the exhibition
market on the part of the present producers-distributors
is likely to be seriously
impeded. There also is the difficult problem
of how to, in fact, prevent preemption
even though theoretically it is not permitted."
He said that even though the decrees
now require licensing "on the merits,"
achieving licensing on the merits as between
the producing and distributing circuit
and the theatres against which it
competes presents problems of great difficulty.
Despite these problems, however, Silverman
said the Department for some time
has been ready to undertake serious discussion
of any proposal by production and
distribution by a divorced circuit on a nonpreemptive
basis. He pointed to the approval
by the Department of contributions
by the five divorced circuits to the ACE
production company.
Silverman said exhibition's problem was
not merely one of increasing the number
of features, but of increasing the number
of quality films with boxoffice appeal. Actually,
he said, there is no shortage if one
simply thinks in terms of numbers. In the
1956-58 period, the majors released 742
pictures which was only seven less than
the number produced in 1946-48 when attendance
was at its peak.
'Music Man' and 'Gypsy'
In 70mm for Warners
HOLLYWOOD—Jack L. Warner has announced
that "The Music Man" and
"Gypsy" will be brought to the screen in
70mm and also will be filmed in 35mm.
"Music Man" will be produced and directed
by Morton Da Costa, while no producer
or director has yet been named for
"Gypsy."
NEW YORK—In its campaign to improve
advertising and publicity relations
with newspapers, the Advertising and
Publicity Directors Committee of the Motion
Picture Ass'n of America will seek to
enlist the cooperation of Theatre Owners
of America and the Screen Producers
Guild and will arrange for meetings with
publishers visiting New York.
The decisions were reached at a meeting
of the committee Tuesday
( 1 .
Martin
Davis, chairman, was authorized to lay the
groundwork for a symposium with TOA
and SPG representatives and probably
others in the same fields. This development
grew out of critical comments about
industi-y advertising heard at the TOA
convention in Los Angeles. The committee
will seek a specific breakdown of complaints.
It was said the complaints at the
convention were general in nature.
Jerome Pickman, chairman of the subcommittee
on newspaper relations, suggested
the policy of meetings with publishers
as they visit New York. That was the
first and immediate phase of a plan being
worked out for overall operation. Newspapers
across the country are being
thoroughly researched with the aid of advertising
agencies closely associated with
the industry. Jonas Rosenfield jr. reported
specifically on newspaper practices.
The committee voted to postpone any
decision on promoting the Council of Motion
Picture Organizations-Marcus merchandising
plan in Pittsburgh, preferring
to await the outcome of the "Jxmgle Cat"
test there. It named Ira Tulipan and
Philip Gerard to a New York World's Fair
study committee after a report on possible
participation in the fair by Taylor Mills.
Richard Griffith, curator of the Museum
of Modern Art film library, was invited to
attend the next meeting and give details
of a poster art exhibit he plans at the
museum. A resolution was adopted wishing
a quick recovery to Gordon White, director
of the Advertising Code Administration,
now recuperating at home.
Charles Levy, Buena Vista director of
advertising, publicity and exploitation, was
made cochairman with Da\'is. It is a new
post designed to provide a training period
for committee chairmen. Levy is scheduled
to succeed Davis next year.
Variety Officers to Meet
In New York Oct. 12-14
NEW YORK — Variety Clubs International
will hold a three-day meeting of
international officers in the Hotel Warwick
here October 12-14, it is announced
this week by Edward Emanuel, International
chief barker.
Approximately 20 international officers
from every section of the country will
attend and a full agenda will be studied
and discussed. Topics to be discussed include
the international conventions scheduled
for Miami in 1961 and Dublin in
1962, and preliminary plans for the annual
celebration of Variety Clubs Week February
12-18.

Jerry Lewis, in
Serious Mood, Urges
Better 'Communications Wittiin Trade
LOS ANGELES—"If you would say to
the producers, 'we don't choose to run the
theatres for a while,' I think you w'ould
get some of the pictures you want," Jerry
L*wis told delegates to the TOA convention.
The comedian, who recently turned
producer - wTiter - director, was serious
throughout a provocative talk in which he
charged a lack of communications between
exhibitors and producers limits the boxoffice
result of pictures.
Lew'is was a member of a panel on community
relations headed by MPAA public
relations topper Mrs. Margaret G. Twyman
and featuring Walter Reade jr., head
of the Walter Reade circuit of Oakhurst,
N. J.: John La very, community relations
director of National Theatres & Television.
Inc.; and Universal-International contractees
John Gavin and Linda Cristal.
Lewis drew considerable reaction from
delegates in a talk in which he pointed to
the growing trend to present realistic pictures
on the screen. "Films for Fun" are
what he said he would always make, declaring,
"Anybody will buy a ticket for
fun." The comedian also flatly stated he
intends to do no television. "I am dedicated
to the motion picture industry." he
said, giving as proof his turndown of some
$2,500,000 in TV contracts. He asked exhibitors
for similar dedication. "We're not
going to fix the picture business today.
We're going to have to work at it 365 days
a year," he said, as he pointed to the
value of exhibitor meetings and concerted
efforts in order to aid the business. He
advocated more personal appearances by
stars and other film personnel as a particular
aid.
"We must anticipate the problems in our
communities before they arise," stated
Reade, calling the method of presenting
pictures the important thing and said they
start from what the exhibitor chooses to
show his patrons. Films designed to appeal
to particular groups should be booked,
he said, giving as an example, family pictures
for a kiddie matinee or neighborhood
house and saying that art films or
strictly adult-themed pictures should be
kept in first-run or art house situations.
"It's nothing new, but just a question of
application," Reade stated.
Lavery brought the question dow^n to a
direct community level and described successful
methods of attaining good community
support. He recommended personal
contact with city officials, parent-teacher
and church groups and suggested that
competition with these organizations can
be eliminated by presenting films dealing
with subjects in which they also have an
interest. He urged cooperation with merchants
through a "shop-'n'-show" deal or
having a charity night event in cooperation
with local newspapers or other large
business firms. Full cooperation with people
on a local level, he asserted, was instrumental
in aiding California theatremen
to defeat anti-industry bills.
Stars Gavin and Miss Cristal briefly
highlighted the importance of personality
tours as a stimulus to boxoffice grosses
as well as an aid in establishing their own
names in the industry.
Irving Mack Retires As Active Head
Of Trailer Firm He Founded in 1919
CHICAGO—Irving Mack, retiring president
of the Filmack Corp., was given a
testimonial cocktail party and farewell
dinner at the company's Chicago headquarters
Friday evening i9i. All company
employes attended and presented Mack
with a television set as a token of esteem
for his many years of service as head of
the organization.
The firm was started by Mack in 1919
as the Filmack Trailer Co. in a one-room
location with four employes and one camera.
Today the company employs 100 and
occupies the entire building at 1327 South
Wabash. Equipment is valued at approximately
three-quarters of a million dollars.
Operations have been increased to include
the production of TV commercials, both
live and animated, industrial and slide
films.
Attending the party were Mack's three
sons. Jo.seph Bernard and Don, who took
over operation of Filmack on Monday

HE
PARAMOUNT
BIGGEST NEWS IN OUR INDUSTRY TODAY IS
'—— '^^ rii
uCd©
COMPANY^tterHh

, . ARAMOUNTm
A RAY STARK
production
THE WORLD OF
SuSfEWoNG
william holden
nancy'kwan
m TECHNICOLORS
A HAL WALLIS
production
All In
A Night's
Wnrk
starring
DEAN MARTIN
SHIRLEy'MacLAINE
,n TECHNICOLOR*
PONTI-GIROSI's
production
A BREATH
of 8( ANDAL
starring
SOPHIA LOREN,
MAURICE CHEVALIER,
kJOHN^GAVIN
,n TECHNICOLOR®
The
Counterfeit
Traitnr
starring
WILLIAM HOLDEN
LILLI PALMER
,n TECHNICOLOR
I

and
^letting
tALENO MALENOTTl
production
$AVA«E
INOCENTf
starring
WITHONY QUINN
'a YOKO TANI
,n TECHNICOLOR®
TECHNIRAMA®
A PERLBERG-SEATON
production
ihe Pleasure
of bis company
starring
FRED ASTAIRE,
DEBBIE REYNOLDS,
LILLI PALMER
andTAB HUNTER
in
TECHNICOLOR®
XfNDER
TekTzags
starring
VAN HEFLIN,
CHARLES LAUGHTON
MYLENE DEMONGEOT

!
II»*
I
JUROW-SHEPHERD
production
Bieakfast
at Tiffiiiiys
audrey'hepburn
george peppard
,n TECHNICOLOR
T
A
HAL WALLIS
production
summer
and smoke
starring
LAURENCE HARVEY
GERALdTnE PAGE
m PANAVISION®
A
HOWARD HAWKS
production
HATARI
starring
JOHN WAYNE
,n TECHNICOLOR-
ON THE
DOUBLE
starring
DANNY KAYE
.n TECHNICOLOR*
PANAVISION"
A JERRY LEWIS
production
LADIES'
starring
JERRY LEWIS
HELEN fRAUBEL
X
A
STEVE PARKER
production
My
Shirley" macLaine
,n technicolors
PANAVISION®
1

30 SUMMER FEATURES ARE HITS;
REPRESENT 49.1% OF RELEASES
'Psycho/ 'Ocean's 11/
'Apartment' Are Top
June-Aug. Grossers
AMERICAN-INTERNATIONAL:
House of Usher, The 200
COLUMBIA:
ff-ElectronIc Mor^ster, The 97
Mountain Road, The 114
My Dog, Buddy 91
Stop! Look! and Laugh! 93
Strongers When We Meet 1 87
Stranglers of Bombay 91
METRO-GOLDWYN-MAYER:
Adventures of Huckleberry Finn. .111
All the Fine Young Cannibols 103
Bells Are Ringing 160
Day They Robbed the Bank of Englond, The. .102
Platinum High School 94
Time Machine, The 167
Top Hits for Summer Quarter
(June Through August)
Thirty feature motion pictures released
during the summer months, representing
49.1 per cent of the total product placed
PERCENTAGES 120 130 140 150
in release in June, July and August, Apartment. The (UA)
reached the hit classification. The big
Battle in Outer Space (Col)
three grossers of the period, as reported to
Bellboy, The (Para)
Boxoffice-Barometer, were "Psych o"
(Para), "Ocean's 11" Bells Are Ringing
(WB) and "The
(MGM)
Apartment" (UA), which along with the
Carry On, Nurse (Governor)
other 27 hits, enabled first-run exhibitors Dinosaurus (U-I)
to reach about the same level of business Elmer Gantry (UA)
they experienced a year ago.
From the Terrace (20th-Fox)
The number of feature releases for the Hannibal (WB)
quarter was slightly under the number for Hercules Unchained (WB)
the same period in 1959—66 to 61—but it House of Usher, The (AIP)
was considerably above the spring quarter Ice Palace (WB)
when studio strikes forced distributors to
It Started in Naples (Para)
whittle down their releases. Only 39 features
went into release channels in the
ULost World, The (20th-Fox)
Macumba Love
March-April-May
(UA)
segment.
"Psycho,"
Ocean's 11
Alfred Hitchcock's
(WB)
chiller, at
268 per cent, led the field, with Sinatra's One Foot in Hell (20th-Fox)
"Ocean's U" second at 246 per cent and Oscar Wilde (Four City Enterprises)
the Mirisch company's "The Apartment" Pay or Die (AA)
third at 222 per cent. It marked the second OPoUyanna (BV)
consecutive sunamer that a Hitchcock feature
has been among the top three; a year Psycho (Para)
Portrait in Black (U-I)
ago it was "North by Northwest."
Rat Race, The (Para)
Two other strong entries in the summer Sons and Lovers (20th-rox)
quarter were "Sons and Lovers" (20th-
Story of Ruth, The (20th-Fox)
Century-Fox) which did 208 per cent and
Strcmgers When We
"House
Meet (Col)
of Usher" lAIP) which did 200
13 Ghosts (Col)
per cent. Percentages are based on reports
39 Steps,
to Boxoffice-Barometer by theatremen
The
in
(20th-Fox)
first-run theatres in 21 key cities across Time Machine. The (MGM)
the U. S. A picture is classified as a hit Wild River (20th-Fox)
when it does 120 per cent of average or U Blue Ribbon Aword Winner
better.
The percentage of pictures reported as
playing to average or better business remains
more or less constant. A year ago, Bellboy, The 1 90
PARAMOUNT:
In the
74.2 per cent of the summer releases were
Wake of a Stranger 98
It Started in Naples 165
in this category. This year, 75.1 per cent Psycho 268
Rat Race,
reached
The 1
this classification.
65
Torzan the Magnificent 101
Following is a listing of summer releases Walk Like a Drogon 1 00
on which a sufficient number of key-city
TWENTIETH CENTURY-FOX:
playdates have been reported to indicate
Bobbikins 108
boxoffice strength:
From the Terrace 1 94
If Late Spring Release
Lost World 1 65
Murder, Inc 118
(Average Is 100)
One Foot in Hell 1 23
ALLIED ARTISTS:
Operation Amsterdom 97
ffBluebeord's Ten Honeymoons 94 Sons and Lovers 208
Pay or Die 129
Story of Ruth, The 1 38
Trapped in Tangier 98
39 Steps, The 1 25
12 Hours to Kill
96
+fValley of the Redwoods
Wild River 120
UNITED ARTISTS:
Apartment, The 222
Elmer Gantry 195
Lost Days of Pompeii, The Ill
Macumba Love 1 23
Music Box Kid, The 101
ffNoose for a Gunman 98
UNIVERSAL:
Brides of Dracula 118
College Confidential 107
Cossacks 101
Dinosaurus 121
Head of a Tyrant 91
Leech Woman, The 101
Portroit in Block 1 89
200 216
2118
WARNER BROS.:
Hannibal 124
Hercules Unchained 1 52
Ice Polace 120
Oceon's 11 246
MISCELLANEOUS:
Carry On, Nurse (Governor) 168
Oscar Wilde (Four Ctty Enterprises) 138
Pollyanna (BV) 1 76
Sword and the Cross, The (Voliont) 97
Eric Johnston Recommends
Greater Activity in Africa
WASHINGTON — Greater activity in
Africa by American film companies will
be recommended to member companies of
the Motion Pictm-e Export Ass'n by Eric
Johnston, MPEA president, who has returned
from a 300,000-mile tour of that
continent.
Johnston said the industry should look
to new markets and that it appeared to
him that Africa was waiting for development.
There is a big opportunity for theatre
construction on Africa's west coast because,
he said, the few theatres now in
existence in that area are in poor condition.
But there is a great interest in films.
BOXOFFICE September 26, 1960 15
93

k
iMPUKIANI NhWi) m IHt IKAUt l-KUM JAUKI
The Sundowrners
attraction at Rad

BKNLK ANU KU5SbLL V.
UUWNINli:
is the Christinas
o CityMusic Hall!

. . Frank
. . Barbara
. .
. .
. .
"^^oUtfCM^d ^cfuint
Three More Films Placed
On Sam Katzman Slate
Three more feature films have been
placed on Sam Katzman's production slate
at 20th Century-Fox. it was firmed by
studio head Robert Goldstein last week.
Katzman. who left Columbia Pictures after
some 15 years of exclusive film-making
there, just completed his first film on a
new 20th-Pox multiple-picture deal. "The
Wizard of Baghdad."
"Gentlemen Pirates" will be the first of
the new films to roll from a script by Mel
Levy. Set to go in November, it is to be
followed Immediately by a project concerning
romance and adventure in Florida's
keys, titled "Cypress Gardens." The latter
is an original by Lou Morheim which Jesse
Lasky jr. and Pat Silver have scripted.
Filming is to start in December.
"Merlin the Magician" was registered as
the title of the third project: however, no
definitive information was available about
this film. He also plans a fourth property
which he says will be a follow-up to "Rocic
Around the Clock." successful 1956 Columbia
film which he produced.
A. C. Lyles Plans Another
*Raymie' Type Feature
A. C. Lyles Is so pleased with the success
of his current Allied Artists release.
"Raymie," that he has announced plans
to make another "family type" film using
the same cast, writer and director.
"Tahoe," to be made on location at Lake
Tahoe, is the title of the new project, for
which Mark Hanna has been signed to
develop a script. David Ladd will star.
along with Julie Adams. John Agar.
Charles Winninger and Richard Arlen. recreating
the characters they played in
"Raymie." Frank McDonald directs.
Ray Stark Plans to Produce
Costly Film in Africa
Producer Ray Stark has announced production
of "The Hunt for Kimathi," multimillion
dollar adventure drama which he
will film in Kenya. Africa, next spring.
William Holden has been set to star, playing
the role of Ian Henderson, a British
police officer who was credited with considerable
responsibility in stamping out
the Mau Mau terrorists in 1957.
The new film is
based on a book written
by Henderson and Philip Goodhart and is
currently being screenplayed by John Patrick
for filming In a widescreen process
and Technicolor.
Spencer Tracy Is Allowed
Time for 'Devil' Role
Producer Stanley Kramer has adjusted
the starting date of his forthcoming picture,
"Judgment at Nurnberg" in order to
allow his star, Spencer Tracy, to play a
leading role in the Mervyn LeRoy-Fred
Kohlmar Columbia production, "The Devil
By
IVAN SPEAR
at 4 O'clock." Tracy last week withdrew
from the latter role due to the previous
conflicting commitment.
"Devil" was set to go into production, as
scheduled, on the island of Maui in the
Hawaiian Islands on Thursday '22), shooting
in Cinemascope and color from Liam
O'Brien's screenplay.
Alland to Make Exploitation
Film Group for Columbia
William Alland Enterprises. Inc., has
been set to film a group of exploitation
pictures for Columbia Pictures release, it
was announced by studio head Samuel J.
Briskin. Producer-director Alland heads
his own independent company in the
multiple-picture deal and will produce all
films his unit makes as well as directing
some.
No properties have yet been announced
on his new slate.
Five Story Buys for Week;
Four Go to 20th-Fox
Twentieth Century-Pox figures in four
of five story purchases announced for the
week, with Sydney Boehm's purchase of
the Keith Wheeler novel, "Peaceable Lane,"
heading the list. Boehm just exited the
Westwood lot to go into independent production
and paid a reported $186,000 for
this first property. He put $62,000 down.
with the remaining third to come out of
the picture's net.
Boelim plans to write and produce the
new film himself, but also revealed negotiations
under way for two other properties.
It is expected that he will seek release
through 20th-Fox on all three.
The other three purchases were made
directly by the studio. They are "Watcher
in the Shadows," by Jeffrey Household:
The Greatest Raid of All," by C. E. Lucas
Phillips and "This Too Is My Son" by
Russell O'Neil. No production plans have
been set on any of them.
Jack L. Warner announced the fifth on
Herman Cohen Is Ready for
'SpectaMation' Process
Producer Herman Cohen has completed
work on a new special effect
photography process called "Specta-
Mation." To be used on his film,
"Konga." Cohen has been working
with Vic Margutti and his staff at
London's Denham Laboratories to develop
this new process.
"SpectaMation." according to Cohen,
gives new dimensions to all traveling
matte and miniature model photography
and will show "Konga," growing
to 100 feet before the eyes of the
audience.
Margo Johns. Michael Gough, Jess
Conrad and Claire Gordon star in the
upcoming American International release,
which is filmed in Eastman
Color.
the list by revealing the studio has purchased
Glen Sire's controversial World
War II story. "The Deathmakers." He said
the novel compares w'ith the studio's outstanding
military success, "Battle Cry,"
and was purchased for immediate production.
Sandra Dee in Title Role
In Sequel to Tammy'
Sandra Dee
Sandra Dee replaced Debbie Reynolds
in the sequel to "Tammy," playing the
title role in U-I's upcoming
"Tammy, Tell
Me True." it was announced
by production
head Edward
Muhl. Ross Hunter
produces the film
from an Oscar Brodney
screenplay, repeating
their chores
on the first film,
"Tammy and the
Bachelor" . . . Other
top castings included
Academy Award
winner Joanne Woodward
who has been signed by George Glass
and Walter Seltzer to star in Pennebaker
Productions' "Paris Blues." She has the
pleasant duty in the new film of playing
opposite her husband, Paul Newman, as
well as Sidney Poitier, Diahanne Carroll
and Genevieve Page. Martin Ritt directs
the UA release . . . Alexander Scourby has
been added to the star cast of Columbia's
Mervyn LeRoy-Fred Kohlmar production.
"The Devil at 4 O'Clock" . Luna
plays a feminine lead in the film as well .
Barry Gordon, 11-year-old popular singer,
has been signed to a straight dramatic role
in Glenwood-Neve's "The Answer!" .
Juano Hernandez, Puerto Rican actor who
had a leading role in "Intruder in the
Dust" ten years ago. returns for a top role
in "Spinster," MGM production which
stars Shirley MacLaine and Laurence
Harvey.
Henry Koster Will Direct
The Flower Drum Song'
. . . Scripters
. . . Stewart Stern
Henry Koster has been named as director
of Universal-International's filmization
of Broadway musical hit. "The Flower
Drum Song." which Ross Hunter produces
from a Joseph Fields screenplay. The picture
is aimed as one of the most ambitious
ever undertaken by Universal, with more
than three months of rehearsals planned
before putting it before the color cameras
in mid-February of 1961
filled the list of additional production assignments,
along with the announcement
from Harold Hecht that he has signed
Charles Crichton to direct his production
of "Birdman of Alcatraz," to be a United
Artists release starring Burt Lancaster .
The writers are Alan LeMay, signed by
Warner Bros, to do the screenplay on
"Distant Trumpet," to be produced by
Harman Productions
drew pen chores on U-I's Marlon Brando
starrer, "The Ugly American." which
George Englund is producing and directing
. Fenton is doing a polishing
job on "Madison Ave." for 20th-Fox and
at the same studio producer Martin Manulis
has signed Robert Dozier to script
"Cher Papa."
18 BOXOFFICE September 26, 1960

ONLY TRAILERS
CONTAINING SCENES
FROM A
MOTION PICTURE
CAN TRULY SELL
THAT MOTION PICTURE!
rb.
Hard sell...
soft sell...
there is
no substitute for
a scene trailer...
and only trailers
prepared by COLUMBIA
can carry scenes
from COLUMBIA pictures!

FEATURE REVIEW
Sunrise at Campobello'
Warner Bros.
By FRANK LEYENDECKER
J)ORE SCHARYS Broadway stage production,
which was acclaimed by the
reviewers, ran for almost two seasons before
going on tour and won the Antoinette
Perry Award as best play of 1958, is even
finer and more warmly human on the
screen and will reach an infinitely larger
audience. Although its playoff will be slow
because of its modified reserved-seat policy,
the picture is certain to be a boxofficc
winner. Its release is ideal timing for a
Presidential election year.
Written and produced by Schary, the
author has been able to expand the background
and thus enlarge the scope of
Franklin D. Roosevelfs personal life during
the hours of his greatest trials, from
August 1921. when he contracted infantile
paralysis, to June 1924. when he discarded
his crutches for the first time since his
illness and walked the few steps to the
convention platform to name Alfred E.
Smith Democratic nominee for President.
This makes for an intensely courageous
and moving finale for a consistently absorbing
picture.
As he did for the stage production, Vincent
J. Donehue has directed Schary's
picturization brilliantly and, in many cases,
the closeups of Franklin D.'s forcing himself
to crawl, despite excruciating pain, are
likely to stir many patrons to tears
The actual backgrounds at Campobello
Island and at Hyde Park, which w-ere only
painted backgrounds in the play, anbrought
vividly to life in the fine Technicolor
photography by Russell Harlan. The
music composed and conducted by Franz
Waxman is splendidly atmospheric and, at
each reserved seat showing, a six-minute
overture will be given composed of tunes
of the 1920s period.
But, it is in its inspired casting of the
chief roles that makes "Sunrise at Campobello"
a triumph and a memorable picture
for all concerned. Ralph Bellamy, absent
from the screen for several years, has already
been acclaimed for his amazingly
faithful and life-like portrayal of Franklin
D. and his screen recreation of the role he
has made his own is a histrionic masterpiece.
More surprising, however, to screen
fans accustomed to Greer Garson's glamor
portrayals is her remarkable performance
as the toothy, Plain-Jane Eleanor Roosevelt.
With some aid from the makeup
department and with vocal inflections exactly
like those of the President's wife. Miss
Garson, in a few minutes, is able to make
moviegoers forget the star and think only
of Eleanor— a rare achievement and one
that should win an Academy nomination
for this fine actress.
Hume Cronyn is excellent as the loyal.
Kalph BeUamy as FDR and Greer
Garson as Mrs. Roosevelt in "Sunrise
at Campobello."
DOUBLE YOUR POPCORN SALES
with the
Presidential
* POPCORN POLL *
Featured in the American Weekly, the Associated Press, on the CBS Television
Network and in the September issue of READER'S DIGEST.
Boom Attendance!
Skyrocket Sales!
Make the Headlines!
Plus Chances for You (As a Polling Expert)
To Win Up To $1,500
We do most all the work—
You get the publicity . . . and the profits!
Hurry— for details of this surefire sales-poppin' promotion -including specially
imprinted bogs and FREE PROMOTION KIT-write tO:
POPCORN POLL HEADQUARTERS
Nashville, Tennessee P.O. Box 278
Worner Bros, presents
"SUNRISE AT CAMPOBELLO"
A Scbory production
Ratio: 1.85-1
In Technicolor
Running time; 143 minutes
CREDITS
Written ond produced by Dore Schory. Based
on his play as produced by the Theatre Guild
and the author. Directed by VirKent J. Donehue.
Director ot photogrophy, Russell Harlon,
A.S.C. Art director, Edward Carrere. Film editor,
George Boemler, A.C.E. Sourvj by M. A. Merrick.
Costume design, Marjone Best. Associated producer,
Walter Reilly. Production superviser, Joel
Freeman. Music composed ond conducte-d by
Fronz Waxman. Set decorotor, George Jomes
Hopkins. Assistant director, Russell SourxJers.
THE CAST
Franklin Delono Roosevelt Rolph Bellamy
Eleonor Roosevelt Greer Gorson
Louis Howe Hume Cronyn
Missy LeHand Jean Hogen
Sora Delano Roosevelt Ann Shoemaker
Alfred E. Smith Alan Bunce
James Roosevelt Tim Considine
Anno Roosevelt Zino Bethune
Elliott Roosevelt Pat Close
Franklin D. Roosevelt }r Robin Worgo
John Roosevelt Tom Carty
Dr. Bennett. Fronk Ferguson
Mr. Brimmer Lyie Tolbot
Coptoin Skinner Walter Sonde
Mr. Lossiter Dovid White
and Janine Grondel, Otis Greer^, Ivan Browning,
At McGranory, Herbert Anderson, Jerry Crews
grumpy Louis Howe, Roosevelt's close
friend and adviser who works hard to make
a public speaker out of the shy Eleanor—
this performance also rates Academy
Award consideration. Ann Shoemaker is
perfectly cast as Sara Delano Roosevelt,
the imperious, if devoted mother, which
she also played in the road company, and
Alan Bunce recreates his highly praised
stage portrayal of the gruff, down-toearth
Alfred E. Smith. Tim Considine, as
James, the eldest Roosevelt boy. and Zina
Bethune. as young Anna Roosevelt, have
some added scenes which they play expertly
and Pat Close, Robin Warga and
Tom Carty are natm-al little actors as
the younger Roosevelt children. Following
the Alfred Hitchcock tradition, Schary
makes a surprise appearance in the climactic
scene, wearing a handle-bar mustache
and playing the small role of delegate
from Connecticut.
"Sunrise at Campobello" is a picture
every American will want to see — and
enjoy.
20th-Fox, Triton Contract
Calls for Three Pictures
NEW YORK — Twentieth Century-Fox
has signed a three-picture deal with Triton
Productions which is headed by Plato
Skouras, Spyros Skouras jr. and Charles
Skouras. The films set for production are
"St. Francis of Assisi," from the Louis De-
Wohl book, to be directed by Michael
Curtiz; "California Street." from the Niven
Busch novel, and "Journey of Jules Verne,"
an original screenplay by Jack Thomas.
Twentieth-Pox has also acquired "The
Chinese Room," Vivian Connell novel.
David Brown will produce. Casting and
directing assigmnents are to be made soon.
The company also announced that
"Double Trouble" is the final title for the
Tommy Noonan-Pete Marshall starrer, recently
completed, formerly titled "The
Schnooks." It is a CinemaScope-De Luxe
Color comedy, produced by Jack Leewoo.^.
directed by Charles Barton, starring Barbara
Eden and Carol Christensen and set
for November release.
20 BOXOFFICE September 26, 1960
I

—
I
Coll
I
I
Col)
I Para
FEATURE REVIEW
\e\
Columbia
No Man Write
By rVAN SPEAR
\X7HILiE the bluenoses can be expected to
cast a jaundiced—and in some cases
and communities even a censorial—eye at
this gusty drama of the raw side of life
in the slums of an American city, those
who appreciate unadulterated realism in
theii- screen fare should flock to see it in
theatre-jamming droves.
The abundant appeal of Columbia's "Let
No Man Write My Epitaph" will stem
principally from two ingredients, its unmitigated
treatment of subjects—particularly
prostitution and narcotics addiction,
which until a few short years ago were
banned by the Production Code—and a
galaxy of superb performances. These virtually
flawless delineations obtain as concerns
stars Burl Ives, Shelley Winters and
James Darren—the first named two of
whom pack considerable marquee voltage
through the entire cast down through comparatively
nonconsequential parts.
For this overall excellence of trouping
much credit is due to the incisive, surehanded
direction of Philip Leacock. His
extraordinary feat of piloting Is especially
noteworthy inasmuch as he's a Britisher
who assayed to guide a picture covering
the grimmest possible side of American life.
It might be reported, parenthetically, that
as a result of this outstanding achievement
as a megaphonist he has been placed
under long-term contract by Columbia.
True, he had a masterfully constructed
screenplay from which to work. It was
written by Robert Presnell jr. who based
his work on a novel by Willard Motley.
Boris D. Kaplan produced the photoplay
independently and thereby garnered a sterling
credit for himself. His productional
emphasis was placed on authenticity of
atmosphere and backgrounds rather than
any pass at lavishness. As a result every
dollar of Kaplan's budget was obviously
wisely spent.
The film enters the exhibition market
as something of a sleeper. It has been accorded
comparatively little advance build-
Columbia
Pictures
presents
"LET NO MAN WRITE MY EPITAPH"
Ratio: 1.85-1
Running time; 106 minutes
CREDITS
Produced by Boris D. Kaplan. Directed by
Philip Leocock. Screenploy by Robert Presnell
jr., based on the novel by Wlllord Motley.
Director of Photography, Burnett Guffey,
A.S.C. Music by George Dunlng. Art director,
Robert Peterson. Film editor, Chester W. Schoeffer.
Set decorator. Armor Goetten. Ass't director,
Sam Nelson. Make-up Supervision, Ben
Lane, S.M.A. Recording supervisor, Charles J.
Rice. Sound, Josh Westmoreland. Orchestration
by Arthur Morton. Song: "Reach for Tomorrow"
by Jimmy McHugh and Ned Washington.
A Boris D. Koplon Productions Picture.
THE CAST
Judge Bruce Mollory Sullivon Burl Ives
Nellie Romano Shelley Winters
Nick Romano (Adult) James Darren
Barbara Hollowoy Jean Seberg
Louis Romponl Ricardo Montalbon
Flora Ella Fitzgerald
Max Rudolph Acosta
Grant ' Hoiloway PHillp Ober
My Epitaph'
Shelley Winters, James Darren and
Burl Ives in a scene from "Let No
Man Write My Epitaph."
up and that was under a former title,
"Reach for Tomorrow." Resultantly, Columbia
plans to treat it to relatively
limited exhibition until the flood of fa\orable
word-o'-mouth reaction "Epitaph" is
certain to generate has time to build to its
inescapable titanic proportions.
With complete recognition of the extremity
of the statement, it is not going
too far afield to declare that Miss Winters
delivers one of the better, if not the best,
performance of her career. She is cast as
a trollop—alternately a waitress. B-girl or
a prostitute—with a weakness for di-ink.
Her most redeeming feature is her love
and protectional instinct for her son who
had been illegitimately fathered by a hoodlum
who had died in the electric chair
prior to the boy's birth. The lad displays
an amazing talent as a pianist and all of
the characters in the sordid neighborhood
—prostitutes, dope fiends, drunkards—join
together to assure that he will have a
chance in life to prove his genius.
Acting as a friend and father confessor
to the downtrodden neighborhood is Burl
Ives, whose trouping is every bit as impressive
as that of La Winters', a former
ranking jm-ist lowered to the dregs by
alcohol. He is secretly in love with Shelley
and takes the most interest in her son. who
as an adult is played with penetrating effectiveness
by handsome James Darren,
whose histrionic career will further flourish
as a result thereof. But Shelley falls
into the hands of Ricardo Montalban, a
narcotics pusher, who turns her into a
dope fiend. Montalbans characterization
as the most hissable heavy since Simon
Legree is of the same top calibre contributed
by the rest of the sterling cast.
In a hair-raising and suspenseful climax
Ives and Montalban kill each other. Shelley
resolves to take the cure, and her son goes
on to a better life having won the love of
a nice girl from the other side of the
tracks and deserved recognition in the
musical world. This facet is virtually the
only happy one in the photoplay.
There are a few sequences of humor,
albeit of the pathetical type so often stimulated
by human frailties and misfortunes.
Also there are musical interludes supplied
by Ella Fitzgerald, another drug addict,
who plays the piano and sings in a honky
tonk joint in which much of the story
unfolds.
'I'm All Right. Jack' Gets
Top Green Sheet Rating
NEW YORK—"I'm All RiKht, Jack"
is rated outstanding entertainment
for adults, mature young people and young
people in the September edition of the
Green Sheet issued by the Film Estimate
Board of National Organizations.
Two other films get the A-MY-Y classification.
They are "The Night Fighters"
(UA) and "The Nights of Lucretia Borgia"
Col).
A-MY classifications are given "All the
Young Men" (Col), "Between Time and
Eternity" lU-I), "The Captain's Table"
i20th-Foxi, "As the Sea Rages" iCol),
"Walking Target" (UA), "Fast and Sexy"
and "The High-Powered Rifle"
(20th-Fox). Adult classifications go to
"The Angel Wore Red" (MGMi, "Cage of
Evil" lUAi, "The Crowded Sky" ("WB),
"Hell to Eternity" lAA), "Ocean's 11"
(WB), "One Foot in Hell" (20th-Fox),
"Sons and Lovers" i20th-Fox), "Studs
Lonigan" (UA) and "Young Jesse James"
i20th-Foxi.
The family-type films are "The Bellboy"
1. "The Lost World" (20th-Fox) and
"For the Love of Mike" (20th-Poxi.
Special Cinerama Meeting
To Elect Six Directors
NEW YORK—Cinerama. Inc., stockholders
will elect six directors and vote on a
grant of stock purchase options to executives
at a special meeting called for October
18 in lieu of the annual meeting. It
will be held at the Syosset Theatre, Jericho
Turnpike, Syosset, L. I.
Management's slate of directors consists
of Nicholas Reisini, board chairman and
president; Paul A. Porter, attorney: John
H. Hartley, vice-president and treasui-er;
B. G. Kranze. vice-president; Wentworth
D. Fling, vice-president, and Marshall A.
Jacobs, attorney.
"SOUND-TRACK
RADIO SPOTS
$3.50 per tape
(Regardless of population where used)
Sons and Lovers 2 Spots
Ocean's 11 2 Spots
Elmer Gantry 2 Spots
Crowded Sky 2 Spots
Fast & Sexy 2 Spots
*House of Usher 3 Spots
•Incorporotes special fcmole scream.
Marvin Fremerman
Advertising
'
BOXOFFICE :: September 26, 1960
21

BOXOFFICE BAROMETER
This chart records the perfornMnce of current attractions in the opening week of their first run* in
the 20 key cities checked. Pictures with fewer than fire engagements are not listed. As new runs
ore reported, ratings ore added and averages revised. Computation is in terms of percentoge in
relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal,"
the figures show the gross rating obove or below that mork. (Asterisk * denotes combination bills.)
,\1I thi- Fine Vouiik Cannibals (MGM)
AiiRcl Wore Ked, The (MGM)
75 110 100
Apartment. The (UA) 175 220 200 20O 190 265 225 135 200 350 360 300 300 250 110 195 150 250 150 222
\rs..n for Hire (AA)
H.ittli
Outer Space (Ool)
75 90 100 100 100 100 lOO
Hat I If of the Coral Sea (Ool) 100 105 90 100 95 110 110 85
luse They're Young (Col) 100 100 110 115 100 105 150 115 150 150 110 110 125 90 110 116
Hrlll V. The (Para) 110 175 200 185 156 175 300 250 135 195 126 200 200 190
r.ilK Are Ringing (MGM) 125 225 140 225 150 145 100 120 175 125 290 150 125 110 160 205 150 175 200 100 160
< .irry On, Nurse (Governor) 160 150 150 150 150 100 185
Chance Meeting (Paxa) 125 80 100 185 75 100 110 90 150 100
Comanche Station (Ool) 145 70 100 100 100 90 90
Conspiracy of Hearts (Para) 140 70 115 195 90 100 120 115 115 100 110 80 115 140 80 90 111
Counterplot (UA) 60 100 100 90 100 100 90
Cousins, The (P-A-W)
100

New England Return
To Allied a Question
NEW YORK—Although Allied Motion
Picture Theatre Owners of Western Pennsylvania
has signified that it will return
to the national organization, from which
it withdrew after the national convention
last December, the status of Independent
Exhibitors of New England remains a big
question mark.
The New England unit was one of the
two Allied organizations to secede from
Allied States as a result of policy controversies
at the Miami Beach convention.
While overtures have been made to the
New England group for its return to Allied,
there have been no indications that it will
follow the move of the Western Pennsylvanians.
At the New England convention in Chatham,
Mass., September 13-15, the matter
of becoming reaffiliated with national Allied
was not discussed, at least not on the
floor. It is known that the national officers
would welcome the New Englanders
back before the national convention in
Chicago in November, but, according to
some reliable sources, there is very little
chance of any reinstatement before the
first of next year, if at all. It is expected,
however, that feelers will continue to be
put out in the hope that New England
will be represented at the Chicago sessions.
Zenith Is Set to Push
Toll TV Activities
CHICAGO—With the election of Pieter
E. van Beek to the presidency of Teco, Inc.,
which was organized by Zenith Radio
Corp. to engage in subscription television
operations using Zenith's Phonevision systems,
the company will step up its activities
and assume a major role in the
development of the system. S. I. Marks resigned
as president of Teco on September
1 but will remain as treasurer.
Following his election, van Beek said
that when the Federal Communications
Commission authorized the three-year toll
TV test in Hartford, Teco was prepared to
contribute to the success of the test by
providing technical assistance and advice
in many areas, including commercial operation,
training of personnel, promotional
and public relations activities and the
vital area of programming.
Van Beek said the public would not
support subscription television unless the
people can be offered top quality boxoffice
entertainment. He said Teco intended to
pioneer in the planning, acquisition and
distribution of toll TV programming.
The new Teco president has been assistant
to the president of Zenith since
1951 and has been identified with subscription
TV since that time.
BV Promotes John Boone
NEW YORK—John Boone, who has been
associated with Buena Vista for the past
two and one-half years, most recently as
time-buying TV liaison, has been promoted
to publicity manager by Charles Levy, advertising
and publicity director. Boone also
worked with Harold Rand, now with Paramount,
when Rand was publicity manager
for Buena Vista.
Ticket Vending Machine
Unveiled in Baltimore
Baltimore—Sale of admission tickets
via vending machines looms as a strong
possibility for the near future. This
was revealed here Tuesday X20) when
Universal Controls. Inc., unveiled its
Vendaticket machine at its annual
meeting of stockholders at the
Southern Hotel.
The machine is manufactured by
Universal's General Register Corp. and
makes possible the sale of theatre
tickets without the presence of an
operator. It combines the functions of
an electronic currency identifier, automatic
ticket issuer and an electromechanical
changemaker in one integrated
mechanism.
Vendaticket, according to M. Mac
Schwebel, president of Universal Controls,
may easily be adapted to sell
tickets at air terminals, bus and rail-
stadiums and parks.
road stations,
For the fiscal year ended March 31,
the company had earnings of $4,147,000
on sales of $38,028,000, stockholders
were told.
IFIDA Retains Legal Firm
To Fight Atlanta Censor
NEW YORK—The Independent Film
Importers and Distributors of America
have raised a special "War Fund" and retained
the services of the law firm of Heyman,
Abram and Young of Atlanta in an
all-out attempt to overthrow the Atlanta
Film Censorship Ordinance, according to
Richard P. Brandt, president of Trans-
Lux Distributing Corp. and a member of
the IFIDA board of governors.
Because Atlanta "normally represents an
important source of revenue for any motion
picture." IFIDA feels it is necessary
to fight censorship wherever it arises. "For
some years our organization has been
concerned over the highly arbitrary methods
and capricious decisions of the Atlanta
Censorship Board. Because of these decisions,
some 30 to 40 motion pictures controlled
by our membership—a number of
which have Production Code seals—have
been prevented from exhibition in Atlanta
theatres," Brandt said.
N.J. Exhibitors Ready
To Take Court Action
NEW YORK—Exhibitors of northern
New Jersey are going to take their availability
problems to the courts. That decision
has been reached and the case may
be filed by Allied Theatre Owners of New
Jersey within the next ten days.
A move for injunctive relief has been
threatened for several years and the association
was on the verge of resorting to
litigation early in the summer when,
through the association's attorney, Edwin
Rome, the distributors allegedly offered to
cut the time lapse between New York
first runs and the northern Jersey area.
It was agreed that Newark and other
points could pick up product 14 days after
opening in New York, but some of the
companies reportedly have ignored the
pact.
The New Jersey exhibitors' complaint
has been that while the rest of the country
enjoyed good summer business, their theatres
were stan'ed for product with the
result that, in most cases, attendance took
a big drop. They look with concern on the
flood of hard ticket pictures slated for
Broadway openings this fall and winter,
pictures which apparently will not be
available to the Jersey situations for a
year or more.
The Allied uiiit has called a special
membership meeting for October 4. but
indications are that the litigation will get
under way before the meeting.
N.Y. Variety Club Pushes
Tickets for Raceway
NEW YORK—Industry people who plan
to attend the Variety Club night event at
the Yonkers Raceway October 3 should
buy their tickets immediately because the
seating capacity in the Empire TeiTace
room is limited. HariT Brandt, chief barker
of Tent No. 35. stated at the weekend.
Proceeds will go to the tent's Bill Conim
fund to help handicapped children to enjoy
playground facilities in New York.
The $10 fee includes admission to the
raceway plus dinner. Checks should be
sent to the Variety Club headquarters at
1501 Broadway. New York.
AT AFFILIATED PICTURES CUKT. .Ml Kit.\ G—Shown attending the recent
first national sales meeting of the newly formed .Affiliated Pictures Corp., Ltd.,
set up by Columbia Pictures and Paramount Pictures to handle Canadian distribution
of their product, are left to right: Han'ey Harnick, general sales manager of
the new company; Sidney Deneau, Paramount vice-president; A. Montague,
Columbia's executive vice-president; Gordon Lightstone, managing director of
the new outfit; Rube Jackter. Columbia vice-president and general sales manager,
and Louis Rosenfield, senior executive of Columbia Pictures of Canada, Ltd.
BOXOFFICE September 26. 1960 E-1

. . The
. . The
. . The
. . Ted
ALBANY
proceeds from Variety Club noU day lor
Camp Thachcr climbed past $1,000 as
checks continued to come in following the
storm -restricted affair. The dinner was
held that night as scheduled, but the golf
tournament was canceled. The latter may
be played off by ticket-holders anytime
through October 31 at the Shaker Ridge
Country Club on Tuesdays, Wedne-sdays
and Thursdays. Scores may be pcstcd with
tournament chairman Nate Winig. and
will figure in the prize distribution. Vice-
President Billy Sommerville of the Tobin
Packing Co, forwarded $45 for three tickets.
This company is one of the staunchest
backers of the Variety charity. Reuben
Kopp declined a refund although he could
not attend. A total of 139 turned up for the
dinner despite the hurricane-like wind and
rain.
Seymour H. "Sy" Evans. 43, new director
of advertising and publicity for Schine
Theatres, rose from private to captain in
the Army Air Corps during World War II.
He is a graduate of Columbia University;
served as publicist for Universal-International
out of the New- York offices after
the war, and joined the Schine organization
in 1951 as assistant to Seymour L.
Morris . engagement of Elizabeth
Lourinia to Prank Mattolace has been announced.
She is the daughter of George
Lourinia, manager of Fabian's Mohaw-k
Drive-In, Colonic, and of Mrs. Lourinia,
the latter cashier at the Stanley Warner
Strand. Miss Lourinia, who worked at the
Rita briefly, is a stenographer for the
State Liquor Authority. The marriage will
be solemnized at St. John's Church April
16.
Bill With, manager of Fabians Palace,
was on a vacation in Connecticut and Hyannisport,
Mass. On his return to duty
September 27, assistant Pat Patterson will
leave on a two-weeker. John Gottuso, of
the Palace staff, also was vacationing. The
theatre is dark while a $250,000 facelifting
project is progressing under the direction
of Fred Haas, executive engineer for
Fabian Theatres. Relighting is set for October
20.
Charles Rossi closed the Paramount in
Schroon Lake. It is a summer situation,
chiefly playing 20th-Pox product. Rossi,
whose career in the motion picture industry
goes back to the Fort Lee, N. J., studios
directed by William Brady, father of silent
screen star Alice Brady: the Brooklyn
studios of Blograph, and the Astoria, L. I.,
plant of Paramount, will continue operation
of the White Star in Greenwich
through the winter, extending the schedule
from five days to seven. Howard Raugh is
assistant at the White Star.
The Skyline Drive-In, at Crown Point,
which John Rossi recently purchased from
Joseph Mirasola, has cut playing time to
Friday-Saturday . Avon in Canastota
was featuring "Commission Auction
EVERYBODY'S GOING TO BE THERE !
Where?
Yonkers Raceway.
When?
The night of Oct. 3.
Why?
For the most fabulous evening you've ever had.
How Much?
$10 and that includes admission to the track and
a delicious dinner in the luxurious Empire
Terrace Room.
What's It For?
Variety Club No. 35's Bill Corum Fund to help
handicapped children enjoy playground
facilities in New York. That means your $10
ticket is tax deductible.
Get Up a Party.
Make your check payable to
and Mail it
Join the Fun.
Variety Club
Fast to
Variety Club No. 35
1501 "'roadway New York City
Every Thureday Night" on its marquee and
display boards when an Albanian drove by
recently. The situation, operated by Ralph
Balducci and booked by Leon Duva. its
former owner, went dark for the summer
months. It is a quonset hut-type house,
with a fieldstone front . Delphia
Theatre in the adjoining village of Chittenango
is no more. Long conducted by
Harold I. Tyler, present assemblyman from
that district, it has been out of commission
for several years. The marquee has been
removed and the front boarded up while
the interior is being reconstructed for
other puiTJOses.
The heaviest damage inflicted in the
Albany exchange area by hurricane Dorma
was at Windham, Catskill mountain village
where George Thornton operates the tenyear-old
Windham Theatre. Six bridges in
the Windham area were washed out Monday
night, as water from a ten-inch rainfall
roared down the mountainsides. Food,
water and sanitation crLses gripped the
Windham section Tuesday, the Albany
Times-Union reported. Tannersville was
another Green County village deluged by
rains. Many drive-ins of the Albany territory
were dark Monday night. These extended
as far north as Jerry Dumont's automobiler
at Malone, near the Canadian
border. Rainfall in the downtown Albany
area measured four and one-half inches.
Sid Sommcrs, longtime manager of the
Troy in Troy, who is recovering at his
home after a hernia operation performed
at Samaritan Hospital, is due back on the
job October 1. Frank Kelly has been subbing
at the Troy's helm, and Kelly's place
at the Delaware, Albany art house, is being
temporarily filled by Charles Mueller,
Ritz asistant manager . Moisides.
former manager of the Ritz. is rejoining
SW as assistant to Al Swett at the Strand.
Moisides served at the new Hellman during
the summer.
UA Announces the Winners
In Bob Benjamin Drive
NEW YORK—Three grand prizes in the
Bob Benjamin Drive have been won by
the Jacksonville. Cleveland and Salt Lake
City exchanges, it was announced by James
R. Vclde, United Artists vice-president in
charge of domestic sales. He and David V.
Picker, executive assistant to President
Arthur B. Krim. were drive cocaptains.
The winning exchanges are managed
respectively by Byron Adams, Dave Rosenthal
and W. W. McKendrick.
First place among the sales divisions
went to Sidney Cooper's central and southern
division. Gene Tunick's eastern district
won in that category and James Hendel's
central district took second prize.
Trailing Jacksonville in the first group
was Syd J. Bowman's Detroit branch, with
C. Frank Harris' San Francisco exchange
second. New Orleans, led by George Pabst.
was runnerup to Cleveland, with third prize
going to Jack Finberg's Cincinnati branch.
The runnerup to Salt Lake City was Irving
Mendleson's New- Haven office, followed
by the Calgary exchange under Robert
Radis.
Locations for filming UA's "Something
Wild" include the George Washington
Bridge, St. James Park in the Bronx and
a ten-cent store.
E-4 BOXOFFICE :: September 26, 1960

.
Nizer General Chairman
Of B'nai B'rith Drive
NEW YORK—Attorney Louis Nizer has
been named general chairman of the 1960
New York campaign
for B'nai B'rith
youth services, according
to Label A.
Katz, president of
the Jewish service
organization. He is a
member of the law
firm of Phillips, Nizer,
Benjamin. Krim
and Ballon, attorney
for many theatrical
and film personalities
Louis Nizer
and author of
"Thinking on Your
Feet." He was chairman of the local March
of Dimes drive in 1949, chairman of the
Red Cross Theatrical Division and national
chairman of the Speaker's Bureau of the
United Jewish Appeal.
The fund-raising drive for youth sei-vices
will be climaxed November 27 at a $100-
a-person banquet at the Waldorf-Astoria
when industrialist Abraham Feinberg will
be honored with the President's Medal,
highest award of B'nai B'rith. The principal
speaker will be former President Harry
S. Truman.
Arthur Greenblatt Dead;
AA Sales Executive
NEW YORK—Funeral services for Arthur
Greenblatt, 60, Allied Artists home
office sales executive,
were held at the
Riverside Memorial
Chapel, Far Rockaway
Tuesday ( 20
>
Greenblatt died at
Memorial Hospital,
Manhattan, Monday
after a brief illness.
Greenblatt entered
the industry as a
salesman for Educational
Pictures in
New York in 1922
and was named
Arthur Greenblatt
branch manager a year later. In 1934, he
opened his own exchange in the New York
area and, later, he joined Gaumont British
as a salesman, moving up to branch
manager, then circuit sales head and
general sales manager. He became branch
manager for Monogram in New York and,
later, joined PRC as vice-president in
charge of sales, a post he held for four
years. He left this post to return to Monogram
as eastern district manager and,
later, he became eastern sales division
manager. In 1949, Greenblatt joined Lippert
Pictures as vice-president. He moved
over to Allied Artists in 1954 as special
home office sales representative.
Greenblatt is survived by two daughters,
Mrs. Joan Markowitz and Mrs. Irma
Chenetz, both of Plainview, L. I.
Guides in Distribution
NEW YORK—During the w-eek United
Artists began distributing some 300 copies
of a 34-page campaign guide for "Inherit
the Wind" to its field men and branch
managers and to exhibitor promoters in
connection with the October and November
premieres of the picture.
BROADWAY
OEPTEMBER seems to be the month for
romance, if the recent marriage and
engagement announcements are a criterion.
Charles H. "Red" Moore of the United
Artists mimeograph department was married
to Elizabeth Scheer of the Bronx at
St. Martin's Roman Catholic Church Saturday
1241 and Glenda Blagg, secretary to
Guy Biondi at the Michael Todd office and
currently with Cinemiracle Pictures, was
married to her boss' nephew, Victor Jensen,
a financial analyst at Esso, at Good
Shepherd Church in Brooklyn Saturday
117). Steve Morris of United Artists record
department and son of Larry Morris,
vice-president of B. S. Moss Theatres, plans
a June wedding to Marlene Kraus of
Woodmere, L. I., and Marcia Ann Jaffe,
daughter of Leo Jaffe. first vice-president
and treasurer of Columbia Pictures, will
be married in December to Eugene Margoluls.
a stockbroker with Abraham & Co.
Edward Muhl. Universal-International
vice-president in charge of production, left
for Europe Tuesday i20i to meet with
Peter Ustinov, producer-director-star of
"Romanoff and Juliet" and Rock Hudson
and producer Robert Arthur of "Come
September." both being filmed in Italy,
and Richard Widmark, filming "The Secret
Ways" in Vienna.
' * ' Gary Cooper,
who will star in the Pennebaker-Baroda
production of "The Naked Edge," left for
London to start filming there October 3
and Alfred Hitchcock, producer-director
of Paramount's "Psycho," went to Europe
*
for promotion of the picture there. *
Sheldon Smerllng, executive vice-president
of Eastern Theatres, sailed for Europe on
the Queen Elizabeth Wednesday (21) to
confer with Roger Corman on their first
joint production, "Atlas," which was completed
on location In Greece last week.
Kirk Douglas, star and executive producer
of "Spartacus," arrived from Hollywood
Sunday (25) for four days of promotional
activity in connection with the
opening at the DeMille Theatre October 6.
» • *
Melina Mercourl, star of the forthcoming
Lopert release, "Never on Sunday."
is here from Europe to engage In radio -TV
Spyros Skouras to Get
An Eastman Award
NEW YORK—Spyros P. Skouras,
president of 20th Century-Fox, is one
of six leading American business executives
named this week to be recipients
of the first annual Eastman
Achievement Awards, in recognition of
their outstanding contribution to the
progress of their industry as well as to
the progress and the economy of the
nation.
David Sarnoff, chairman of the
board of Radio Corp. of America, also
was among those selected for an
award. The awards will be presented
this fall by the Eastman School of
New York City, which was founded in
1853 and Is America's oldest school of
business.
and newspaper interviews and Wilfrid
H.vde-White, British film actor who is
featured in "Let's Make Love," arrived on
the Liberte Thursday '221 en route to Hollywood
for Danny Kaye's next film. • ' *
Cantinflas, the Mexican film star of
"Pepc," for Columbia relea.se, is in New
York for ten days of promotion on the December
release. * * * Claudette Colbert,
who has completed "Parrish" for Warner
Bros., is also in New York to discu.ss her
next Broadway stage vehicle.
Irving Rubine, vice-president of Highroad
Productions, is back in New York following
ten days of meetings in Hollywood
on Carl Foreman's "The Guns of Navarone"
to discuss the picture's release with
Columbia home office officials. • • Joseph
Friedman, Paramount exploitation
manager, is also back in New York from
Hollywood meetings. * * * Ned Clarke.
Buena Vista vice-president in charge of
foreign sales, left for London to set plans
for the Continental release of Disney's
"Swiss Family Robinson." * ' ' Robert
Rothenberg. Columbia coordinator of special
exploitation events, went to HuntsvlUe.
Ala., In connection with the October 6
opening of "I Aim at the Stars."
Joseph L. Manklewicz, who will produce
and direct "Justine" for 20th Century-Fox,
went to Hollywood as did Paula Prentiss,
new MGM star of "Where the Boys Are,"
after ten days of promoting the film in
New York. * • * Mike MeiTick. head of
Merrick Associates, is back in New York
after a two-month advance publicity tour
for Harry Belafonte's appearances in Japan,
Hawaii and the Far East. • • • Nancy
Walters, who is featured in MGM's "The
Green Helmet," made in London, returned
to Hollywood.
Back from Europe are: Joshua Logan,
who produced and directed "Fanny" for
Warner Bros, in France, with his wife,
Nedda Harrlgan; Ben Kadlsh, Logan's associate
producer, also back from France;
Otto Preminger, producer-director of "Exodus"
for United Artists release, who returned
from sound-mixing and music recording
chores in London: Ray Stark, producer
of "The World of Suzie Wong" for
Paramount, and Nancy Kwan. the Hong
Kong-born beauty who plays the title role,
both en route to Hollywood.
Walter Manley Is Named
To Premiere Films Post
NEW YORK — Walter H. Manley.
formerly division manager for Republic
Pictui'es until the company discontinued
production and distribution, has been
named vice-president and sales manager
for Premiere Films. Inc.. by Marshall
Schacker. president. Premiere Films represents
several European film producers.
Manley also had been Republic's sales
executive in Canada. Latin America and
Europe and was vice-president of Hollywood
Television Service of Canada.
Schacker will leave for Europe October 1
to arrange for the import of feature pictures
which Premiere Films represents.
BOXOFFICE :: September 26. 1960 E-5

.
5
1 . Olivier
i
I
^(Md

WASHINGTON
^he Hiser Theatre, Bethesda, which has
been picketed for several weeks for
maintaining a segregated pohcy. has been
sold by Hem-y Hiser to the K-B circuit.
The theatre was to be closed for a twoweek
refurbishing program and reopened
on a desegregated basis under the name of
the Baronet.
"I Aim at the Stars" will be premiered at
the Palace on the 28th, with Wernher von
Braun here for the showing of his film
biography. The proceeds will aid the Army
Distaff Foundation's projected residence
for army widows, with President and Mrs.
Eisenhower among the sponsors . . . Robert
Radnitz, who is filming "Misty of Chincoteague,"
at Chincoteague, Va., and whose
"A Dog of Flanders" won the grand prize
at Italy's International Exhibition of Films
for Children, will receive his award from
Manlio Brosio, the Italian ambassador.
Ralph Binns, Clark Transfer vice-president
and supervisor of operations in the
Washington exchange area for 30 years,
has retired, with Matt Mollitch taking over
the reins . . . Harley Davidson's Independent
Theatres is now handling the buying
and booking for the Salt Theatre. Saltville,
Va.
. . . Ditto
Ida Barezofsky, MGM booker, has announced
she win be married October 22 . . .
Sam Isaacs, State, Appalachia, Va., and
wife became parents of a baby boy . .
.
M. K. Murphy, oldest exhibitor in southwest
Virginia, has forsaken retirement to
take over as manager of the Powell Valley
Drive-In, East Stone Gap . . . Mr. and
Mrs. Oliver Chandler, Clarksville, came in
to visit with Harley Davidson
Mr. and Mrs. Ronnie Carpenter, Radford,
George Kelley, Paramount, and
Va. . . .
Jesse Smith. Columbia, were on vacations.
Raymond S. Stites, curator of educational
work for the National Gallery of
Art. and Mrs. Virginia Collier, president of
the Motion Picture and Television Council,
will launch the council's year's activities
September 27 at 2:30 p.m. in the National
Gallery's auditorium. Two films will be
shown, "Art in the Western World," a motion
picture, and "Time Enough to See a
World," a telefilm. Dr. Stites will speak on
presenting works of art through the medium
of the film and discuss the various
merits of the two types presented before
the council. Council vice-presidents are
Mrs. Harvey W. Wiley, Minnie C. Hunt,
Mrs. Arthur E. Petersen and Scott Kirkpatrick;
secretaries, Margaret Lindsay,
Mrs. Huron Lawson, and Mrs. Dorothy K.
Butler, and treasurer, Margaret Hook.
Glasco Holders Approve
Buy by Universal Match
MUNCIE, IND.—At a special meeting
held September 17 in the company's headquarters
offices, Glasco Corp. stockholders
approved the acquisition of their company
by Universal Match Corp. of St. Louis.
With the equivalent of 315,000 shares of
common stock outstanding, 272,535 shares
(86.5 per cent) were voted at the meeting
in person or by proxy. Shares voted in favor
of the acquisition totaled 272,310, or
99.9 per cent of those voted.
Form Honorary Committee
For 'Campobello' Benefit
NEW YORK—An honorary committee
headed by former Governor W. Averill
Harriman has been formed to sponsor the
benefit world premiere of Dore Schary's
"Sunrise at Campobello at the RKO Palace
Theatre Wednesday i28i. Proceeds
"
from the performance will go to the National
Foundation-March of Dimes, the organization
founded by Franklin Delano
Roosevelt. Mrs. Eleanor Roosevelt, who is
portrayed in the film by Greer Garson.
will attend the benefit opening.
Others on the committee of 100 for the
benefit include:
Alex Rose, as associate chairman, and Lauren
Bocall, Tallulah Bonkhead, Robert Benjamin
S.
Gertrude Berg, Leonard Bernstein, Ralph Bunche'
Emanuel Celler, Ceil Chapmon, Russel Grouse, Vincent
J. Donehue, who directed the picture; Helen
Gahagan Douglas, Maj. George Fielding Eliot, Jomes
A. Farley, Martin Gabel, Horry Golden, Max Gordon,
Moss Hart ond Kitty Carlisle, Helen Hayes
Mrs. William Randolph Heorst, Harry Hershfield,
Fonnie Hurst, Eric Johnston, Jacob K. Jovits, Gene
Kelly, Howard Lindsay, Arthur B. Krim, Mary Martin
Edward R. Murrow, Richard Rodgers, Mrs, Barbara
Rockefeller, Anna M. Rosenberg, Mrs. Robert E
Sherwood, Spyros P, Skouras and Robert Whitehead,
Exhibitors in 27 key cities attended special
theatre tradeshow screenings Tuesday
(201 of "Sunrise at Campobello." The
cities include:
Atlanta, Albany, Buffalo, Chorlotte, Chicago, Cincinnati,
Cleveland, Dallos, Denver, Des Moines, Detroit,
Indianapolis, Jacksonville, Konsos City, Memphis,
Milwaukee, Minneapolis, New Haven, New
Orleans, Oklahoma City, Omaho, Philadelphia, Pittsburgh,
Portland, Salt Lake City, Seattle and St.
The New York Newspaper Women's Club
attended an advance showing of "Sunrise
at Campobello" at the Warner home office
Tuesday (20).
Fasick and Apfel Join
MGM N.Y. Ad-Pub Unit
NEW YORK—Karl Fasick and Edward
Apfel have been added to the local MGM
advertising-publicity department. Fasick
was transfened from Boston where he was
divisional representative on "Ben-Hur." He
will aid Emery Austin in supervising promotion
for the film.
Apfel will work chiefly on developing
advertising campaigns and local premieres.
He was formerly with the Donahue & Coe
ad agency.
AT TRADEPRESS LUNCHEON —
Dore Schary, wTiter- producer of Warner
Bros." "Sunrise at Campobello,"
is shown at a tradepress luncheon in
New York. Plans were discussed for
presenting the film on a reserved-seat
basis in key cities across the country
during the second stage of its releasing
program. At the right is Richard
Lederer. Warner Bros, advertisingpublicity
director.
BUFFALO
The moviegoer today and tomorrow is a
sure winner. The prize packages are
unlimited." said Edward
F. Meade, general
manager for
Loew-Shea theatres
in Buffalo and Niagara
Palls, in di.scussing
his new sea.son
screen line-up for
1960-61. "The film
patrons of 1960 already
are in the pink,
comparatively speaking.
The turnstiles
have been spinning
at the briskest clip in
gj Meade
three years, according to market analysts.
And this happy condition is reflected in
Hollywood, where MGM is investing $50.-
000.000 in 21 productions, several of them
comparable with 'Ben-Hur.' United Artists,
another of our main suppliers, is also deep
in the most ambitious program of its career."
Variety Tent 1 will sponsor the opening
of the 1960-61 Buffalo hockey season
Wednesday evening. October 5. in Memorial
Auditorium. All profits, after expenses.
will go to the club's charity, the rehabilitation
center of Children's Hospital. Members
and friends are urged to purchase
tickets through the Variety Club by calling
or writing James J. Hayes, manager of
the Center Theatre, 645 Main St., MA-
8805, or from Clint, the maitre d'hotel at
the club, 190 Delaware, WA 9138. Before
the game there will be cocktails and a
roast beef dinner in the clubrooms, starting
at 6 p.m. and after the game, barkers
will meet again in the clubrooms for cocktails,
games, dancing and cards. Snacks
will be served by Clint until midnight. Al
Anscombe. chief barker, announces the
popular Monday luncheons have been resumed
in the clubrooms. from 12 noon until
2 p.m.
The Fine Arts Theatre on South avenue
near Gregoi-y street in Rochester has reopened
for the fall and winter with "Please
Don't Eat the Daisies." . . . Francis Anderson,
city manager for AB-PT's Paramount
and Regent theatres. Rochester, was back
from a vacation, mostly taken up with
fishing and hunting.
The village board in Bolivar has revoked
a 99-year franchise granted to
Shields Enterprises for the installation of
a television cable. The franchise was
granted in May 1958 following a public
hearing. The company agreed to begin
work on the project immediately but has
done nothing about it. board members
said. It is indicated that another company
is interested in obtaining permission to
place a cable in the Bolivar area. Television
reception in Bolivar now is limited.
.
Francis Maxwell, office manager at
United Artists, was back at his desk following
a vacation spent mostly in relaxing
on his own estate. Maxwell is a past chief
barker of the Variety Club
Swanson was in town to do
. . Gloria
some tubthumping
for dresses manufactured by a
company with which she is associated.
Gloria declared she would like to make
another movie, if she could find the right
story.
BOXOFFICE September 26. 1960
E-7

. . Ralph
. . Joe
—
. .
PITTSBURGH
IJoy Fiedler jr., who has the Roxian and
Parkway theatres in the McKecs Rocks
area, got his start in the business Just a
few years ago at the foiTner Grandvlew
Theatre. Mount Washington, which is now
a night club. Fiedler was assistant to Paul
Brondcr. who operated several neighborhood
houses. Now Bronder is employed at
Fiedler's recently acquired Roxian. which
has been housecleaned and modernized
and returned to fuUtime operation.
. . .
The new assistant clerk at Atlas Theatre
Supply is R. John Humes, grandson of
Ross Gibson of the Gibson brothers Gordon.
Milton and Ross .
lannuzzi,
WB district manager, was in town . . . The
Tiistate Drive-In Theatres Assn. as in
ycai's past, turned in a check for the ninth
annual Variety telethon. The Ellis Drive-
In. Clarksburg. W. Va., also forwarded a
check for the charities fund. Total pledges
for the TV appeal show reportedly was in
Blanche Brenner,
excess of $90,000
Columbia assistant cashier, reports her son
Joseph, Washington & Jefferson student,
has been admitted to the next term at the
medical school of the University of Pittsburgh.
Federal Judge Rabe P. Marsh reserved
decision on a motion to dismiss a violation
of the Taft-Hartley act charge against
Theodore Cozza, 45, president of Teamsters
Local 211. Other teamsters in the news
also are seeking exonerations by the courts;
namely Ed Weinheimer. on a perjury conviction,
and Barney Baker, convicted of
extortion, both in "handouts" from George
F. Callahan jr., who heads Exhibitors
Service Co. film truckers.
Art Greenblatt, AA southern division
manager who died recently in New York,
was here many yeai's in the independent
distribution field . .
'
. Maurice "Red Silverberg,
formerly of Filmrow, was in town
. Ernest Stern and w-ife left on a trip to
. .
Brus.sels. Paris. Vienna. Rome. Athens, Istanbul
and Israel. They plan to fly back to
New York October 23. Ernie's cousin
George Stern is subbing at the theatre circuit
helm.
. . "Girl
Elmer Hasley and wife celebrated the
nth anniversary of the Lakeside Drive-In
at Conneaut Lake, Pa., with special gifts to
patrons over a period of several weeks . . .
Oldtimer Andy Battiston, out of the hospital,
was seen along the Row .
of the Night" will be tradescreened at 11
a.m. on the 28th at the Manor Theatre in
Squirrel Hill, by WB.
WB and Milt Broudy parted company,
with Joe McCormick moving up to the
vacated spot. Broudy said he had nothing
specific in mind, but he had a family to
support and would turn to something else.
McCormick was a booker with the nowdefunct
RKO, then joined WB. With Mc-
Cormick promoted from the WB post, this
department is reduced to May Weir and
Ann Simon .
Hanna. Co-Op booker,
was under the weather . . . Nick D'Aurora
of the 18th Street Theatre, Erie, reports
the death of his mother-in-law . . Orlando
.
"Slim" Boyle, 20th-Fox booker, was
Civitarese
home ill with the flu . . . Mary
has reopened the Strand, Pitcairn, dark
several months.
BALTIMORE
Art Hallock, manager of the Paramount
Theatre and also the Pulaski Drive-In,
received word his son-in-law, Captain
Robert C. Huber. pilot of a U. S. Air
Force B-47, was missing after a collision in
flight at 33,000 feet. It was announced that
the entire crew perished. As a boy. Captain
Huber ushered for Hallock at the
Paramount Theatre. There he met the
manager's daughter Gloriann, who was in
charge of the candy concessions. They
were married and had three children.
Charles "Chuck" Kasda. assistant manager
at the Hippodrome, has returned
from his vacation. During his time off he
attended the opening of Jack Lemmon's
new show, "Face of a Hero" in Philadelphia
Schwaber Theatres has installed
. . . a new sound system at the Pulaski Drive-
In .. . Conrad Backert, projectionist at the
Aurora, is vacationing in Atlantic City,
N. J.
Martin Connors,
Harry Jordan and his wife, who are,
respectively, auditor and receptionist for
Durkee Enterprises, returned from a vacation
in Ocean City
short subject film
. . .
buyer for the Durkee
circuit, has returned from Ocean City . . .
The Boulevard Theatre, de luxe neighborhood
house, is slated for 70mm installation.
Gene Freeland is manager.
The Red Wing Theatre, with a seating
capacity of over 600 and one of the earlier
neighborhood houses, is slated to close
October 2 to make way for a department
store . . . George A. Brehm, owner of the
Edmondson Drive-In and Elkridge Drive-
In, has returned from the west coast.
Pa. Auxiliary Police Aids
Hospital Collection Drive
WEST MIFFLIN, PA.—A representative
force of the local Auxiliary Police volunteered
their services in the audience collection
for the Will Rogers Memorial Hospital
in association with the Woodland Drive-In
Theatre here.
George Tice, owner of the theatre, said
the officers not only helped to make collections
but made contributions on their
own. According to Charles Kurtzman. national
exhibitor chairman for the hospital,
he said this was the first time there had
been this kind of police support.
PHILADELPHIA
The fourth annual Albert M. Cohen Humanitarian
Award of the Legion
Variety Post 713 was presented to Edward
Emanuel, international chief barker of the
Variety Clubs, at Palumbo's restaurant . . .
Birk Binnard. former local Stanley Warner
district manager and publicist, is now
working for Melvin Fox Theatres .
Gloria Swanson staged a fashion show at
Gimbel's department store, publicizing hei
line of dresses.
Philadelphia film producer Jack H
Harris, who now lives in Hollywood, ha.s
signed a contract with CBS calling for him
to develop a fulltime series of programs
that will feature the unique visual effects
Harris has used in his films. Harris has
achieved financial success with such pictures
as "The Blob," "Tlie 4-D Man" and
"Dinosaurus." some of which were filmed
at his former Valley Forge studios.
Ralph W. Fries of the Berlo Vending Co.
was named Pennsylvania state chairman
of the March of Dimes for the fifth consecutive
year. Pries headed a delegation of
more than 100 Pennsylvania campaign
workers to a regional meeting at the Traymore
Hotel in Atlantic City '25. 26 1 at
which plans for the 1961 appeal was outlined.
Jim Clark, head of the Clark film delivery
service, is back on the job after a
week in the University Hospital . . . The
SW Stanton Theatre, 16th and Market
streets, had a tieup with the 19th and
Parkway Central branch of the public library
of Philadelphia, publicizing "The
House of Usher." Bookmarks plugging the
attraction and a list of other horror books
available at the libraiy were distributed.
Posters and stills were also used in the
reading rooms. The Stanton also had a
float cruising around town w-ith a wax
figure of a girl enclosed in a transparent
coffin.
The Star Theatre, Harrisburg. was reopened.
Loew's Regent, also in Harrisburg,
closed permanently and $50,000 worth of
equipment was removed to other Loew
theatres. The seats, carpet and the air
conditioning system were sold . . Harold
.
Freeman, former ad-publicity director for
Fox Theatre, Philadelphia, will handle
the publicity for Cinemiracle's "Windjammer."
to open October 13 at the Keswick
Theatre in Glenside, a suburb.
Alumni Re-elect Smakwitz
NEW YORK — Charles A. Smakwitz,
Stanley Warner zone manager for the New
York and Newark areas, has been elected
president of the Syracuse University Alumni
Ass'n of Greater New York for a second
year. Among the 14.000 alumni living
in the area are many persons in the entertainment
world.
Jonn^uM^
BOONTON, N. J.
Large Core
Greater Crater Area
MAXIMUM LIGHT
^ven\'i Distributed
-Chorltnton Theotra Supply, Choileiton—Dickens
In Well Vltglnla
4-4413
Theatre Serviee & Supply, Huntington—2-4043
Veterans Electrical Construction and Seryice, Elkins—B32
Columbia— R. & S. Theatre Supply Co., Washington
in District of
Sterling 3-8938
E-8
BOXOFFICE :: September 26. 1960

HOLLYWQDD
AND VIEWS THE PRODUCTION CENTER
(Hollywood Office—Suite 219 at 6404 Hollywood Blvd.. [van Spear, Western Manager!
Fox to Begin 20 Films
In Next 3 Months
HOLLYWOOD—Current talk of product
shortage in filmland was countered
by announcement from 20th Century-Pox
production head Robert Goldstein that the
Westwood lot has scheduled 20 features to
start in the next three months, representing
an outlay in excess of $30,000,000.
NINE BY INDEPENDENTS
Goldstein disclosed that he will guide
eleven of the projected films, while the
other nine are being made by independent
outfits. "Voyage to the Bottom of the Sea,"
an Irwin Allen Production, and "The
Queen's Story." which Michael Powell will
produce-dii-ect starring Raymond Massey,
are the newest additions to the 20th-Pox
slate. The studio chief also confirmed a
report that David O. Selznick has activated
"Tender Is the Night," which John Prankenheimer
will helm starring Jennifer Jones
and Christopher Plummer.
•CLEOPATRA' ON LIST
Other pictures are: "Cleopatra," Elizabeth
Taylor-Stephen Boyd-Peter Pinch
starrer, which Walter Wanger produces
and Rouben Mamoulian directs: "Live
Wire," with Hope Lange, Julie Newmar
and Prankie Vaughan, to be produced by
Oscar Brodney and megged by David Butler:
"Madison Avenue," Dana Andi'ews-
Hope Lange-Dana Wynter starrer which
Bruce Humberstone helms; "Journey Into
Danger." starring Juliet Prowse, Ken Scott
and Stuart Whitman which George Sherman
produces and directs: "Lion of
Sparta," Richard Egan-Ina Balin starrer
which Rudy Mate will direct for producer
George St. George: "Gigot," Jackie Gleason
starrer to be produced by Bill Smith
and directed by Frank Tashlin: "Warm
Bodies," Pat Boone-Buddy Hackett-Margo
Moore starrer to be produced by Oscar
Brodney and helmed by Noiinan Taurog;
"Snow White and the Thi-ee Stooges,"
which Walter Lang will direct for producer
Charles Wick; "Solo," toplining
Robert Wagner and produced by Dick Powell;
"Return to Peyton Place," which Jose
Perrer will direct for producer Jerry Wald;
"Wild in the Country," Elvis Presley starrer
which Philip Dunne will direct for Wald;
"St. Prancis of Assisi," Trito Productions
film which Michael Curtiz will helm for
producer Plato Skouras; and the following
from Robert — Lippert's Associated Producers,
Inc. "Winged Victory," "Little
Shepherd of Kingdom Come," "Tess of
the Storm Country" and "Royal Canadian
Mounties."
BOXOFFICE :: September 26. 1960
AMPP Sfudios in Hollywood Observe
Silence in Respect to B.B. Kahane
HOLLYWOOD—In respect to the memory
of B. B. Kahane, vice-president of Columbia
Pictures and president of the Academy
of Motion Picture Arts and Sciences,
who died September 18, all member studios
of the Association of Motion Picture Producers
observed two minutes of silence at
noon on the day of funeral services, held at
Wilshire Temple September 20. All studio
operations at Columbia Pictures ceased at
11:30 a.m. and resumed at 2:00 p.m., in
honor of Kahane.
In a tribute to its late president, the
boar-d of governors of the Academy issued
the following statement: "Mr. Kahane was
truly one of our industry's great leaders.
He was widely respected and admired for
his integrity and goodwill in whatever he
devotedly undertook in both his industi-y
and community. His loss will be sorely felt
not only by the Academy, which he served
so outstandingly during the past 18 months
as president, but by everyone who had the
privilege of knowing him."
Another statement was made by Eric
Johnston, president of the Motion Picture
Ass'n of America: "Ben Kahane was so
much a part of Hollywood that his loss will
be grievously felt by evei-yone. We shall
miss him as a friend and counselor. We
New Academy President
Is
Valentine Davies
Hollywood—The original intent of
the Academy of Motion Picture Arts
and Sciences by-laws stating that in
the "absence or disability of the president"
the first vice-president shall
succeed to the top post, is completely
clear, it was stated by the Academy
legal counsel Lloyd Wright jr. Therefore,
Valentine Davies is officially the
new Academy president, succeeding the
late B. B. Kahane.
Second vice-president Wendell Corey
also automatically moves up to first
vice-president. A new second vicepresident
will be elected by the board
of governors at a future meeting.
The announcement came following
uncertainty as to procedure by which
Kahane would be succeeded, due to
the unprecedented situation of a president
passing away in office.
shall miss him as a leader who always
stood for the best in motion pictures. His
influence, his leadership, went far beyond
his own studio, where for so many years he
helped to keep it among the tops in Hollywood.
There never was a good cause in
motion pictures that didn't have Ben's
heart and talents, wisdom and drive."
Honorary Pallbearers
For Kahane Funeral
HOLLYWOOD — HonoraiT
pallbearers
for the funeral services for B. B.
Kahane, vice-president of Columbia
Pictures and president of the Academy
of Motion Picture Arts & Sciences at the
Wilshire Boulevard Temple Tuesday

—
20th
Four Top-Figure Films
Rolling Ahead for U-I
HOLLYWOOD — Universal-Internauonal
has four top-budgeted productions
two being filmed here and two on location
—now rolling. On the studio lot is the
Koss Hunter-CarroUton "Back Street."
starring Susan Hayward. John Gavin and
Vera Miles. Also shooting there is "The
6th Man," Tony Curtis starrer being produced
by Sy Bartlett and helmed by Daniel
Mann.
Filming on location in Italy is "Come
September," toplining Rock Hudson, Gina
Lollobrigida, Sandra Dee and Bobby Darin,
while in Vienna, Richard Widmark is producing
and starring in "The Secret Ways."
which Phil Karlson is megging.
Claxton-Lang Productions has been
formed by William F. Claxton and Charles
Lang, producer-director and screenwriter
of 20th-Fox's "Desire in the Dust," to produce
independently. For their first venture,
they have purchased Robert Switzers
novel, "The Tent of the Wicked." which
Lang will write and Claxton produce-direct.
The yarn deals with a revolution
against a longtime dictator of a Latin-
America country.
Atlantic Pictures President Irving H. Levin
has acquired "Magellan," a screen
treatment by George Sonney on the 16th
century exploits of the Portuguese navigator,
for filming and is preparing it as a
multimillion dollar production. Levin
leaves for Europe next month in an effort
to secure Phil Karlson to direct and Jeffrey
Hunter to star in the projected film.
Karlson and Hunter were director and star
of Levin's most recent pictui-e, "Hell to
Eternity." an Allied Artists release.
New Charities Campaign
To Be Kicked Off Oct. 4
HOLLYWOOD—An all-indu.slry kickoff
luncheon will be held at the Beverly Hills
Hotel October 4 for the 1961 Motion Picture
Permanent Charities campaign in the
studios and allied industries. Sidney P.
Solow, campaign chairman, said the luncheon
is expected to attract over 400 screen
stars, top studio executives and volunteer
workers. Past drives have netted Los Angeles
charities in excess of $22,000,000.
FDR Widow Will Attend
'Campobello' Premiere
HOLLYWOOD—Mrs. Eleanor Roosevelt
will attend the world premiere performance
of "Sunrise at Campobello," the Warner
Bros, film version of Dore Schary's
play, at the RKO Palace Theatre Wednesday
(28). Mrs. Roosevelt, who is portrayed
by Greer Garson in the Technicolor picture,
received her premiere tickets from
iialph Bellamy, who stars as P.D.R. in the
^iture.
Award to 'Mathmagic'
"HOLLYWOOD—The comrrUttee of the
III 'Three Ii Gran Bergamo, film festival
of Bergamo. Italy, has selected Walt Disney's
"Donald in Mathmagic Land" as the
best animated cartoon and will present the
producer a Gold Medal award and $1,600.
Electrovision Theatres
Affected by Strike
HOLLYWOOD—At the annual stockholders
meeting of Electrovision Corp..
president Edwin F. Zabel revealed that
neighborhood theatre operations of the
corporation have been adversely affected
by the Screen Actors Guild strike earlier
in the year and the resulting film shortage.
He added that this problem will be
felt until sometime in mid-November
when better pictures will be forthcoming.
Stockholders voted to increase authorized
number of the company's no-par value
common stock from 3,000.000 to 5,000.000
shares. Zabel stated that there are now
plans at present to issue the newly authorized
shares, but they have been made
available in the event they are needed to
accomplish future acquisition.
A board of directors was re-elected for
the coming year, consisting of Zabel. Robert
L. Lippert, Sanford I. Drucker, J. H.
Maclntyre and Martin Stone.
'Kra!' 'Dimension Four'
Now on Columbia List
HOLLYWOOD—William Alland, who recently
signed with Columbia after negotiating
with Allied Artists last year on
a multipicture pact, will take "Kra!" and
"Dimension Pour" with him to the Gower
lot.
Samuel J. Briskin, west coast vice-president
of Columbia, has set Alland to produce
some exploitation pictures, a few of
which he also will helm.
"Kra!" and "Dimension Pour" are science-fiction
yarns. The former was written
by Alland and the latter by Larry Mascott.
w^ith whom Alland just completed
Look in Any Window" for Allied Artists.
Plan 100 'Ben-Hur' Runs
LOS ANGELES— -Following a series of
meetings in Chicago with 20 "Ben-Hur"
field exploitation representatives from all
over the country. MGM's general sales
manager Robert Mochrie and Morris Lefko.
his assistant in charge of the picture's
distribution, announced plans for opening
of the film in 100 new engagements over
the next two months. All openings will be
hard ticket, but with some of the houses
selling reserved performances for afternoon
screenings rather than reserved individual
seats. The picture continues to
play near capacity business in the 72 cities
in the U. S. where it has already opened.
Doc Merman at Helm
HOLLYWOOD—Lewis "Doc" Mennan
has been named studio production manager
at 20th-Fox, replacing Sid Rogcll, who
is currently in Europe for four months coordinating
production.
UA Sales Chiefs on Tour
LOS ANGELES—James R. Velde. domestic
sales chief, and Al Fitter, western
division manager for UA, presided at a
series of meetings held here and in San
Pi-ancisco and Seattle. Ralph Clark, west
coast district manager, also attended the
conferences along with branch managers
Richard Carnegie. Los Angeles: C. Frank
Harris. San Francisco, and Robert Hazard.
Seattle.
Ca,ec44iloe ^nxK^le^
Producer Robert Cohn. from a business
trip to Gotham.
Producer Mervyn Le Roy. to Hawaii for
filming of "The Devil at 4 OClock."
Technicolor topper John R. Clark, to
New York for board meeting.
Producer Alfred Hitchcock, to Europe in
connection w'ith "Psycho" openings.
MGM's supervisor of production in Great
Britain. Lawrence Bachman. for conferences
with studio head Sol C. Siegel.
Edward Muhl. U-I vice-president in
charge of production, to Europe for huddles
in connection with Universal production.
Producer Albert Zugsmith, to Fort Worth
and Dallas to participate in promotion of
"College Confidential."
Jack Diamond, U-I studio publicity director,
to Rome for huddles on "Come
September," now filming there.
West: George Sidney, from Columbia
home office meetings on sales and promotion
plans for "Pepe."
West: Paul Wendkos. from Gotham to
begin work on "Gidget Goes Hawaiian."
which he will direct for Columbia.
Housekeeping Award Is
Won by Wayne's 'Alamo'
HOLLYWOOD—Marking the first time
in its 75 years. Good Housekeeping will
honor a motion picture with an award of
merit presented to "The Alamo." John
Wayne will receive the award from the
magazine's editor. Wade Nichols, at a
ceremony in New York Wednesday i28i
to be presided over by William Randolph
Hearst jr.
Bringing the total membership to 178.
three new members joined the Screen Producers
Guild. Newcomers are Mark Robson,
Sidney Harmon and Boris D. Kaplan.
Henry Weinstein will produce "Watcher
in the Shadows. " Century-Fox film
to be lensed in England next spring. The
picture precedes "A Summer World" on
Weinstein's slate.
Film rights to "Gold Cup." a story by
Bill Spillane. have been acquired by Alan
Ladd. who plans it for production under
his Jaguar banner. His son David will
essay the leading role, that of a jockey.
Filming is planned for March at Hollywood
Park and at Ladd's own stables. Alsulana
Acres in Ventura County.
'Fighters' Now Opening
NEW YORK — United Artists began
Wednesday i21i opening "The Night
Fighters" in 37 key situations in the San
Francisco area, according to William J.
Heineman, vice-president. The openings
were to continue over a two-week period.
Chuck Connors on SAG Board
HOLL'YWOOD — Chuck Connors has
been appointed an altemate member of the
board of directors of the Screen Actors
Guild, substituting for Charlton Heston,
who will be away from Hollywood for six
months.
W-2 BOXOFFICE September 26. 1960

'Ladies Man' Top Role
Goes to Diana Dors
HOLLYWOOD—Jerry Lewis, who will
produce and direct his next film. "The
Ladies Man." has signed British actress
Diana Dors for the top femme role. Miss
Dors will portray a star who has graduated
from a Hollywood girls club for movie
hopefuls to stardom and returns to guide
and counsel the new crop of aspirants.
The story, an original by Lewis, with
screenplay by Mel Brooks and Bill Richmond,
will roll in November.
The starring role opposite Lana Tm-ner
in "By Love Possessed" has gone to Efrem
Zimbalist jr. Walter Mirisch, who will
handle the film version of James Gould
Cozzens' novel, to be helmed by John Sturges
for United Artists release, said Zimbalist
will portray Arthur Winner, a New
England lawyer beset by problems of the
heart and mind. The film is slated to roll
in October as a Mirisch Pictures presentation
in association with Seven Arts Productions.
The actor's appearance Is on
loanout from Warner Bros.
The screenplay was permed by Oscar
winner Charles Schnee.
Warner Bros, has signed Laurence Harvey
to topline "A Distant Trumpet," filmization
of the Paul Horgan novel recently
acquired by the studio. Jack Clayton will
direct and Al Lemay will screenplay the
story of the early Southwest. Clayton directed
Harvey in "Room at the Top," Brittish
film which shot them both to the top.
Merry Anders will star with Jim Davis
in "Aces Up," Zenith Pictui'es film for
United Artists release. Edward L. Cahn directs.
Robert E. Kent produces.
Warner Bros. Buys Rights
To 'A Noble Profession'
HOLLYWOOD—"A Noble Profession,"
by Pierre BouUe. author of Oscar winner,
"Bridge on the River Kwai," has been acquired
for filming by Warner Bros, in a
deal consummated with Alain Bernbein,
Boulle's Paris representative.
The exciting suspense drama treating
with intelligence agents and traitors operating
in France and England calls for at
least six starring roles.
Publicists Issue Resolved
HOLLYWOOD—Al Horwits. former Columbia
publicity director, now publicity
director of Stanley Kramer Lomitas Productions,
has submitted application for
membership in Publicists Ass'n Local 818.
thus ending a dispute started when Horwits
refused to join the union on the
grounds he was a department head. The
union won in resultant arbitration.
Jim Poe to Screenplay
HOLLYWOOD—James Poe will write
the screenplay of "The Devil in Bucks
County." for Warner Bros, release. Simone
Signoret will star with Peter Glenville
directing the James Woolf production.
Poe is currently completing scripting
chores on Hal Wallis' "Summer and
Smoke."
1 1 F THE average toiler in the celluloid
vineyards were given his or her choice
Jjl^
between working in or on films produced
for the theatrical screen and those
manufactured for television, the former
would win by a preponderant
percentage.
That is the
studied opinion of
producer - director
William P. Claxton
who has worked on
both sides of the
fence and, moreover,
obviously willing to
is
put his considerable
talents where his
mouth is.
William F. Claxton Just entering release
— for the theatrical
screen, of course—is Claxton's most
recent venture, a feature titled "Desire in
the Dust," being distributed by 20th Century-Fox
and starring Raymond Burr,
Martha Hyer and Joan Bennett. It was
fabricated under the aegis of Associated
Producers. Inc., the independent production
outfit impresarioed by Robert L. Ljppert.
That Lippert thinks it is one of the
best pictui'es ever made by a company he
has masterminded—and there has been
a plethora thereof— is established by the
fact that the credits will blazen his name
as executive producer.
"Television places too much limitation
on those who create motion pictures."
Claxton opines. "Those restrictions in
many cases stem from men and their
wives who live on the Hudson River, sponsors
of advertising agency executives who
think they know more about entertainment
than HoUywoodians who have devoted
most of their lives to creating it.
These inhibitions are handed down to the
producers of video shows and directors and
performers are forced to adhere thereto.
When I use the term television producers,
I use it lightly. There are preciously few
of them. Most men who produce television
programs do little more than pick the
brains of their writers and supervise the
mechanics of assembling a show.
"True, there are a few advantages to
be gained by the director when he pilots
a TV program. He has an opportunity to
work with competent performers—some
old and some new—and to learn from
TV's technical people a few new tricks
about cutting cost corners."
Which observations anent the living
room idiot boxes and those who pander to
it logically brought Claxton to the hackneyed
subject of so-called new laces for
the screen, upon which periodically-discussed
question he takes an overall dim
view. "Sure, motion pictures have picked
up a few promising actors from television
just as they have from the stage, the
little theatre and several other sources,"
he says. "But when the chips are down, it's
still the old faces that are the most potent
factor in the distribution of theatrical
filmfare. Let a film salesman approach
an exhibitor about a forthcoming feature
and it's a cinch that one of the first
questions the showman will ask is "Who's
in It?' That's why it's my theory that a
producer is better off to undertake to uncover
new dimensions for familiar faces
rather than taking a chance on unknowns.
Raymond Burr, who has the male lead in
Desire in the Dust,' is a classical example
of what I mean. Here's an excellent actor
of whose talents the theatrical screen
never took full advantage. So he became
the popular Perry Mason of television. One
must eat, you know, and that, parenthetically,
is the reason why so many HoUywoodians
of proven ability—creators and
actors alike—are to be found in today's
television. Burr is no exception. Like most
of the others he yearned for a chance to
make motion pictures. But being cognizant
of his wide following on TV, and despite
the fact that he realized he was being
almost irrefutably typed in the public
mind, he has been very choosey about selecting
the vehicle in which he would retmn
to the screen. We feel considerably
flattered that he came to work in 'Desire.'
In it the ticket-buying public will be confronted
by an entirely new and different
Raymond Burr. As concerns Martha Hyer,
here's a girl of both exceptional beauty
and talent as an actress, which we are
confident will be reaffirmed by our picture."
Despite his comparative youth—he is
now 45—Claxton has had an above average
amount of experience in the manufactui-e
of screen entertainment. Starting
as a cutter—beg pardon, they now like to
be known as film editors—he graduated
to directorial rank and piloted several features
for the aforementioned Lippert while
the latter was entrepreneuer for Regal
Films, the predecessor of API. During that
stmt, probably the most impressive feature
to come under the Claxton megaphone was
"Stagecoach to Fury" which was the recipient
of generous critical acclaim and
was no mean shakes at theatre turnstiles.
In fact, it was the most profitable western
ever to bear the Regal trademark.
In television he directed the "Yancy
Derringer" series and more recently a
"Perry Mason" episode for the forthcoming
season. He has been sought to direct
several other video shows but, in his own
words, he "wants to shy away from tele-
's ision contracts."
Ihe fact that young Mr. Claxton has
jusi- completed the most costly and exacting
photoplay of his career is not as important
as the reality that he has returned
to the right side of the fence and brings
word that there are many others that
would welcome an opportunity to do likewise
— but, again, "they must eat, you
know."
Let it be hoped that the substantial start
toward rewinning its past glories and
profits which the theatrical screen has
manifested during recent months continues
to grow so that more Claxtons may be
brought back to the fold.
BOXOFFICE September 26, 1960 W-3

——
—
—
—
— — —
—
——
—
. . . Dan
"Inherit
. . Jerry
LA Welcomes 'Sons'
With Resounding 250
LOS ANGELES—Saturation bookings of
several new entries failed to stir business
appreciatively, although "Sons and Lovers"
broke in with a resounding 250 per
cent. "Ben-Hur" made its first drop in
43 weeks but still held a handsome 235.
. 75
(Avcroge Is 100)
Beverly The Subterraneans (MGM). 3rd
Beverly Canon Hiroshimo, Mon Amour
wk. .
(Zenith), 6fh wk 225
Corthav Circle Con-Can (20th-Fox), 28tti v»k...lOO
Chinese Uf» Moke Love (20th-Fox). 4th wk. 110
Downtown Los Angeles, Howoii orxJ two driveins
Hell to Eternity (AA); Vorious secorxls,
3rd wk
Downtown Poromount, Vogue orxi five driveins
60
All the Young Men (Col); The Enemy
General (Col), 2nd wk 75
Egyplion Ben-Hur (MGM), 43rd wk 235
Fox Wilshire, Hollywood, Loyolo, Orpheum
ond eight drive-ins The Nightfightcrs
(UA); Various seconds 95
Ins Piycho (Poro), 6th wk 75
Fine Arts Sons ond Lovers (20th-Fox) 250
Four Stor Morie-Octobre (Lopert) 50
Hillstrcet, Pontoges, Wiltern and seven dnveins
The Angel Wore Red (MGM); Five Bold
Women (SR) 75
Holly-wood Poromount All the Fine Young Cannibals
;M(3M), 5th wk 75
Music Holl I'm All Right, Jock (Col), 9th wk. 135
Beyond the
Pi«, Stole ond seven dnvc-ins
Time Barrier (AlP); Dote With Death (SR).. 85
Warner Beverly Strangers When We Meet (Col),
9th wk 50
Warner Hollywood Search tor Paradise
33rd wk 55
Solid 'Ben-Hur' Business
Anchors Seattle Week
SEATTLE— "Ben-Hur" is continuing to
do solid business, with a 200 per cent for
its 33rd week. An opener. "All the Young
Men." chalked up a strong 175 per cent
at the Coliseum, and "Psycho" wound up
a very good fourth week at the Paramount
with 175 per cent.
Blue Mouse Ben-Hur (MGM), 33rd wk. 200
Coliseum All the Young Men (Col) 175
Fifth Avenue Lefs Moke Love (20fh-Fox), 3rd
"k 90
Music Box All the Fine Young Cannibals
(MGM) 90
Music Hall—Ocean's 11 (WB), 5th wk 95
Orpheum—Exprcsso Bongo (Cont'l) 80
Poromount— Psycho iPoro), 4th wk 175
Hearty Denver Welcome Given
'Crowded Sky,' 'Sons and Lovers'
DENVER — The two newcomers. "The
Crowded Sky" and "Sons and Lovers," were
^^^^^N^^^^w*^
Motion Picture
Service co.
i . SAN fRANClSCO 2 CALIF . GtftftY RARSKI. PRES
THEATRE POSTER SERVICE
OKLAHOMA CITY, OKLA.
Phone CE 2-9900
62S West Collfornio —
The largest poster serv.cc
your service. 35 years ir
'^ntrocts
necessary.
in the country ot
the business, rv>
accorded spirited support in a week that
saw good attendance at most all the firstrun
theatres. "The Crowded Sky" had a
satisfying 175 opening week and "Sons
and Lovers" was well above average with
150 per cent.
Aladdin— Sons and Lovers (20th-Fox)
Moke
150
Centre
Dcnhom
3rd wk .. .
Ben-Hur (MGM), 23rd wk
Let's Love (20th-Fox), 75
300
Denver—The (Alp); House ot Usher The High-
Powered Rifle 20th-Fox), 2nd wk 90
Esquire Corry On, Nurse (Governor), 18th wk. 150
Orpheum Psycho Poro), 5th wk 200
Paramount The Crowded Sky (WB) 1 75
Towne— Strongcrs When We Meet (Col), 7th wk. 125
Potent San Francisco Lineup
Led by 'Psycho' With 275
SAN FRANCISCO— "Psycho"
continued
to lead the town in its sixth week at the
Golden Gate with a strong 275 per cent.
"Ocean's 11" in the seventh and final
week closed with 100 per cent at the St.
Francis. Of the two openers, "All the Fine
Young Cannibals" at the Warfield, scored
145 per cent.
Crest— I'm All Right, Jock (Col), 7th wk on
moveover 175
Fox—Lefs Make Love i20th-Fox), 4th wk 130
Golden Ckjte— Psycho (Para), 6th wk 275
Orpheum—This Is Cineromo (Cinerama), 12th
wk 200
Poromount—The Crowded Sky (WB) 1 00
Stage Door— School for Scoundrels (Cont'l) 200
St. Francis—Ocean's 11 (WB), 7th and finol wk. 100
United Artists Hell to Eternity (AA); Hot
Shots (AA), revivol, 3rd wk 75
Vogue—The Sovoge Eye (Trans-Lux), 2nd wk. 275
Worfield—All the Fine Young Connibols
(MGM); Plotinum High School (MGM) 145
'Butterfield 8' to Open
New Arizona Kachina
LOS ANGELES—Arizona exhibitor Harry
Mace has selected MGM's "Butterfield
8" to open the newest and most modern
theatre in Scottsdale, the Kachina. Featuring
a 50-foot screen and the 70mm projection
equipment, the de luxe 887-seat
house, now Hearing completion, is designed
with specially built lounge seats and facilities
to assure patron comfort. Construction
of the theatre is being rushed for a
November premiere of the Elizabeth Taylor-Laurence
Harvey starrer, a Pandro S.
Berman Production, directed by Daniel
Mann.
Top showcase theatres having been
made available to "Butterfield 8" because
of exhibitor interest, an additional ten
pre-release engagements, bringing the total
to 20. have been booked by MGM during
the first three weeks in November, it
was announced by sales head Robert
Mochrie. New bookings are the State.
Omaha: Stewart, Lincoln, Neb.; Loew's
State. Houston: Loew's Grand. Atlanta:
Tower. Springfield. Mo.: Loew's Vendome.
Nashville: Loew's State. Memphis: Paramount.
Fort Wayne. Ind.: Loew's. Richmond
and Loew's State. St. Louis. The key
openings are scheduled for Thanksgiving
week.
Plans Mario Lanza Film
HOLLYWOOD—Following his split with
Herts-Lion. foiTiier theatre manager Fred
Gebhardt has formed Luna Productions in
association with Joe Zucker, European
distributor-producer. Gebhardt was to
have made "Sodom and Gomorrah" with
H-L. Rights to the life story of Mario
Lanza have been acquired by Gebhardt
who has signed Robert Blees to write the
screenplay in collaboration with Bert
Hicks, brother of the late Mrs. Mario Lan-
LOS ANGELES
Mat Oberman, MGM booker, has resigned
to take a similar post with the Pacific
Drive-In Theatres Honolulu office
Rochin, Egyptian Theatre manager
who resigned to go into private business,
is being replaced by Ken Wright,
transferred from the State Theatre. Phillip
Monsour, Four Star, replaces Wright. The
new manager at the Pour Star is Rod
Dwyer.
Bill Zimmerman has bought out his partner
Al Hanson in the Arden Theatre, Lynwood.
Zimmerman owned the theatre before
he went into partnership with Hanson
many years ago . . . Harry Wallace,
for many years advertising head of United
Artists Theatres, resigned to take over advertising
chores for the Fred Stein Enterprises.
He also will assist Stein in overseeing
trouble spots.
Don Conely, district manager for Buena
Vista, returned from home office huddles
in Gotham . Zigmond. general
manager for California Paramount, has
moved his offices to 1539 North Vine St.,
Hollywood.
Booking and buying along the Row: Leo
Molitar. American Theatre, Newhall, who
just returned from a European jaunt with
his wife: Saul Mohi, Lankershim in North
Hollywood, just back from a Las Vegas
vacation: Ben Mohi of the Hunley Theatre,
Harry Wineburg of the New View and Ben
Lichtenfield. Clinton Theatre, Hollywood;
Ray Harris, Edwards Drive-In, Arcadia,
and George Sullivan, Ai-t Theatre. Long
Beach.
NT&T Earnings Blunted
By Nat'l Telefilm Loss
LOS ANGELES—A loss on its investment
in National Telefilm kept National Theatres
& Television from showing a profit
for the 39-week period ended June 28.
B. Gerald Cantor, president, reported to
stockholders this week.
Net earnings of $428,726. before provision
for loss on the National Telefilm investment,
were recorded. This compares
with earnings of $1,431,060 in the same
period the previous year. However, after
providing for the Telefilm loss, the company
said it had a net loss of $3,071,274
for the 39 weeks.
Cantor said that an approximate $3,000.-
000 profit realized from the sale of WDAF-
TV and radio station in Kansas City is not
included in the figures. This will be included
in earnings for the current quarter.
The NT&T president said that while theatre
business suffered as a result of the
studio strikes earlier in the year, grosses
in recent weeks have been ahead of comparable
weeks of 1959.
To Write 'Fever' Music
HOLLYWOOD — Warner Bros,
has
signed composer Earnest Gold to write the
musical score for "A Fever in the Blood,"
starring Efrem Zimbalist jr.. Angle Dickinson,
Jack Kelly and Don Ameche. Gold's
recent credits include the scores for "Exodus.
" the Wind." and "On the
Beach." Vincent Sherman, director of
"Fever," has left for London, Paris and
Rome to discuss deals for his next film.
W-4 BOXOFFICE ;: September 26, 1960

.
—
^^^
CENTURY PRESENTS THE MOST
REVOLUTIONARY THEATRE SOUND
SYSTEM EVER DEVELOPED!
No more costly, troublesome racks
of equipment
Reduces contract labor
Nothing to install except a "standard"
projector and reproducer
(single projector operation)
No photocells,
no vacuum tubes
and only one pair of wires from the
sound reproducer to the stage loudspeaker
(single channel system)
• So reliable it may need no repairs
for years
• Models for all theatres—from small
to large.
You have never known
anything like it . .
M
. . SO small you
can hold It
in the palm of
your hand I
^^
SOLD BY:
See your Century Dealer or write:
CENTURY PROJECTOR CORPORATION
NEW YORK 19. N. Y.
Pembrex Theatre Supply Corp. Western Sound & Equipment Co. Walter G. Preddey Co.
1969 South Vermont Ave. 264 East 1st South Street 187 Golden Gate Ave.
Los Angeles 7, California Salt Lake City 1, Utah Son Francisco 2, California
Western Theatrical Equipment Co. John P. Filbert Co., Inc. S. F. Burns & Co., Inc.
168 Golden Gate Avenue
San Francisco 2, California
2U07 South Vermont Ave.
Los Angeles 7, California
Western Service & Supply, Inc.
2071 Broodwoy
Denver 5, Colorado
2319 2nd Avenue
Seattle 1, Washington

. . Harry
. . Another
Id
SAN FRANCISCO
pred J. Dixon, film buyer for United California
Theatres, announced that the
Variety Tent 32 of Northern California will
hold its annual golf tournament Thursday.
October 6. at Lake Merced Golf and Country
Club. Trophies will be awarded members
and guests and loads of other choice
prizes will be distributed in the biggest
clambake of the year. Serving on the
committee are Al Grubstick. manager of
Warner Bros., and Nate Blumenthal of
the Blumenthal Theatres. For further information,
call Dixon at PR 6-3200.
"The Sweet Life" iLa Dolce Vita), the
As a screen game,
HOLLYWOOD takes top
honors. As a box-office attraction,
it is wittiout equal. It has
Deen a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or cor capacity.
HOLIYWOOD AMUSEMENT CO. ..
3750 Ooklon St. * Skokic, Illinois
most controversial film of 1960. will be the
Italian entry in the fourth annua' international
rootion picture competition ot the
San Frar.cisco Film Festival, opening October
19. .Soviet Russia has entered the
comnnit'Oii for the first time vith their
prize-winning picture "Ballad of a Soldier."
The auxiliary of the Hebrew Home for
the Aged Disabled will sponsor the first
showing of "Sunrise at Campobcllo" Thursday,
October 6 . . . Roy Cooper and Irving
Levin attended the TOA convention in
Rice has retunuM
All branches of the industry were represented
100 per cent strong at the testi-
from a vacation spent in St. Helena, to
Los Angeles .
monial luncheon honoring Jack Erickson, duties at the Embassy Theatre . . .
Eileen
retiring manager of the 20th Century-Fox Blythe. the Fox Theatre's blonde and smiling
cashier for the past 12 years, was
San Francisco office, Thursday i8> at the
Sheraton-Palace Hotel. Among those in married to Lester Bisho and is on an extended
honeymoon grand-
attendance were: Robert L. Lippert, representing
Spyros P. Skouras. Alex Harrichild
has been added to the family of
.
son. Herman Wobber. Mike Naify, George Benjamin Bonapart. executive director of
Mann and Roy Cooper, master of ceremonies.
Erickson was the recipient of a to the Alan Bonaparts.
the Variety Club, a son born September 3
portable TV set.
The west coast opening of "Come Back,
Africa." was held at the Bridge Tlieatre
Thursday i22i. It was a benefit for the
South Africa Emergency Appeal of the
American Committee on Africa . . .
Joseph
Flanagan, salesman for 20th Century-Fox,
underwent abdominal suigery Friday il6)
at St. Mary's Hospital.
Trophies to winning teams and individuals
of the Summer Variety Mixed Bowling
i
League were presented Saturday at
a banquet held at the Colonial Steak Pit.
The fall games are underway . . . Booking
and buying were John F. Aquila, St. Helena:
William Blair. Cloverdale. and Alan
Finlay of Boyes Springs.
Spencer Tracy Off Cast
HOLL"yWOOD — Spencer Tracy has
withdrawn from the cast of Columbia's
"Devil at Four O'clock" due to the fact
that he feared he would not complete
"Judgment at Nuremburg" for Stanley
Kramer by December 16, the date slated
for the start of "Devil." Frank Sinatra remains
firm for the costar in "Devil." a
Fred Kohlmar-Mervyn LeRoy production.
sGMfinG m
n 2 yeors for $5 D
n Remittance Enclosed D Send Invoice
THEATRE
STREET ADDRESS
1 yeor tor S3 3 ycors for $7
TOWN ZONE STATE..
NAME
POSITION
ilHIimHB THE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Kansas City 24, Mo.
Frank Steffy, 75, Dies;
Retired Theatre Manager
MINNEAPOLIS—Word has been received
here of the death in San Pedro,
Calif., of Frank Stefry,
75. who was managing
director of the
Radio City Theatre
here from 1944 to
1952. Steffy joined
the Minnesota
Amusement Co. in
1930 as manager of
the State Theatre
here, a position he
held until 1944 when
he was transfen-ed to
the Radio City The-
Frank Steffy atre.
In 1952 he was transferred to Maco's
American Theatre here as manager and
later managed the Loring Theatre. He retired
in 1956 and moved to California in
1959.
Previous to joining Minnesota Amusement
Co. he w^as associated with Loew's
Theatres. Fox West Coast Theatres and
other circuits.
Funeral sei-vices were Wednesday (7) at
Harbor View Cemetery In San Pedro.
Survivors include a sister. Mrs. Florence
Drousdale, San Pedro, and two brothers.
Dr. Guy, San Pedro, and Dr. Chester,
Chicago.
Silver Jubilee Dinner
For Tent 32 Chaplain
SAN FRANCISCO—A silver jubilee dinner
will be given in honor of Msgr. Vincent
F. McCarthy, pastor of St. Patrick's
Church, who is celebrating the 25th year
of his ordination to the priesthood. Monsignor
McCarthy, besides being pastor of
St. Patrick's Church, is the archdiocesan
director of the Society for the Propagation
of the Faith. Chaplain of the San Francisco
Fire Department, also chaplain to
the theatrical Variety Club, and the Catholic
Entertainment Guild of Northern
California.
General chairman Charles Maestri has
announced that tickets may be obtained
for the Silver Jubilee dinner by calling
Walter T. Herman at UNderhill 3-3771.
LA Downtown Paramount
Auction Brings $50,000
LOS ANGELES—All the equipment, furniture
and fixtures of the Downtown Paramount
Theatre, which was sold last week
and will be razed for an office building,
were sold at a public auction for in excess
of $50,000.
Two thousand theatre seats brought
$5.75 apiece for a total of $11,500. Other
equipment, including projection machines
and sound equipment, plus a pipe organ,
about 1.000 yards of carpeting, and three
rectifiers was sold to purchasers who had
to transport everything from where each
item was reposing in the theatre.
Irving Levin Cited
HOLLYWOOD—A citation of
merit was
awarded to Irving H. Levin, producer of
"Hell to Eternity." by the Southern California
Motion Picture Council.
W-6 BOXOFFICE September 26. 1960

. . . Marie
. . . John
. . Another
PHOENIX
^he Vista Theatre of the Fox circuit will
close on the 25th for extensive remodeling
before the opening of "Ben-Hur"
November 2. There will be a completely
new floor with a sharper slope for better
screen viewing, all new seats, and larger
screen and equipment to handle the 65mm
color film and six-track stereo sound.
Lawrence A. "Buzz" Beaudoin, a native
of Oregon, is the new house manager of
the Fox Theatre. He formerly was commercial
sales manager for KVAL-TV in
Eugene, Ore., and for Western Radio Corp.
Beaudoin, his wife and five children have
lived in Phoenix for four years.
John Resko AA Consultant
On 'Reprieve' Screenplay
HOLLYWOOD—John Resko. author of
the novel, "Reprieve," has checked in at
Allied Artists to act as consultant with
Millard Kaufman, who is writing the
screenplay of the same title. The picture
w-ill be made under the Kaufman-Lubin
Productions banner and is slated to roll
in early January. A. Ronald Lubin will produce
and Kaufman will direct.
"Reprieve" is an account of a man, who
under the death sentence, is reprieved
just 20 minutes before he was to begin
the walk to the electric chair.
John Houseman to Produce
4 Major Novels for MGM
HOLLYWOOD—Meade Roberts has been
signed by MGM to pen the screenplay of
"In the Cool of the Day," a modern romantic
novel by Susan Ertz. John Houseman
will produce.
Houseman has three additional major
novels on his MGM schedule: "Two Weeks
in Another Town," with Charles Schnee
writing the sci'eenplay; "South of the Angels,"
Jessamyn West's tome being adapted
to the screen by John Paxton, and "All
Fall Down," which William Inge is writing.
Religious Autobiography
Bought for MGM Release
HOLLYWOOD— "Thy Will Be Done,"
based on the autobiography of Father Arthur
Wilson, Protestant Episcopal minister.
has been purchased by Metro-Goldwyn-
Mayer, and will be brought to the screen
as a Paul Gregory Production.
The story deals with a minister who
considers himself a failure until, during
the depression year of 1931, he brings religion
and self-respect to an improverished
all-Negro community.
Gregory will start preparations immediately,
with a writer to be assigned shortly.
Roy Huggins Quits WB
'HOLLYWOOD—Roy Huggins has asked
for and received a release from his exclusive
producer contract with the Warner
studio. Huggins' reason for asking cancellation
of his pact, which expires next April,
is that he wants the same degree of autonomy
in feature production as he had in
television.
Egyptian at Delta, Colo.,
Reopened by Tom Hardy
DELTA, COLO.—The Egyptian Theatre
has been reopened under new ownership
after being closed nearly two years. The
theatre, which has been renovated, is being
operated by Tom Hardy, formerly of Cimarron.
N. M., who now makes his home
here. Hardy still owns a theatre in Cimarron.
The opening of the Egyptian was
marked by a celebration planned by the
retail merchants division of the Chamber
of Commerce. Highlights were a parade
and the personal appearance of Julie Reding,
who stars in "Why Must I Die?" the
feature presentation at the theatre's opening.
Mayor W. F. Heddles and retail merchants
met Miss Reding when she landed
at Walker Field at Grand Junction and escorted
her here to take part in the parade.
Local 659 Wives Phoning
Protests Against 'Angel'
HOLLYWOOD—As part of
the cameramen's
Local 659 campaign to stop overseas
production on films they claim should be
made in the United States, wives of members
have started a telephone campaign
here and in New York. Illinois and Massachusetts
against Ava Gardner pictures, the
current first-nin release being "The Angel
Wore Red." Such so-called "ninaway productions,"
they claim, are encouraged by
actors who reside pei-manently outside this
country.
Warner Bros' U. S.-made "The Crowded
Sky" is playing in tandem with "Angel"
in many situations.
Dot Malone Suing U-I
For Top 'Gun' Billing
HOLLYWOOD—A legal battle over the
size of billing on Universal-International's
"The Day of the Gun" w-as instigated by
attorneys for actress Dorothy Malone, who
filed suit in superior court claiming she
had an oral agreement with the studio for
100 per cent billing with the male stars,
Kirk Douglas and Rock Hudson, but that
she received 75 per cent.
The suit asks declaratory relief on the
oral agreement, specific performance as
claimed by the actress, and an injunction
to restrain U-I from releasing the Bryna
production without the allegedly agreed
billing.
'A Majority of One' Stars
Signed by Warner Bros.
HOLLYWOOD — Alec Guinness and
Rosalind Russell have been signed to star
in Warner Bros.' forthcoming film presentation
of "A Majority of One," the stage
hit by Leonard Spigelgass.
Mervyn Le Roy will produce and direct
the film, for which Spigelgass is writing
the screenplay.
Film Pact to Olympic Star
HOLLYWOOD — Olympics decathlon
champion Rafer Johnson has been signed
to a term pact by 20th-Pox. His first assignment
is a role in George Sherman's
"Journey Into Danger," slated to roll
Wednesday (28).
SEATTLE
H mong those from the Northwest who attended
the recent TOA convention
in Los Angeles were Robert Clark of the
Guild. 45th street, Mr. and Mrs. B. C. Johnson,
Mr. and Mrs. Dwight Spracher and
Mr. and Mrs. Chester Nielsen of Tacoma
Reynolds, cashier at Paramount,
returned to work after her recent illness
. . . Sterling's Palomar is about ready to
launch a new season of outstanding programs,
starting the end of September and
continuing into the new year. Heavy bookings
include the Seattle Symphony, World
Cavalcade, and Ladies' Music Club attractions.
In recent Sterling shifts, Judy Blom
joined the organization as a member of
the program department and Shirley
Douglas was transferred from that department
to the secretarial executive offices
. . . Sam Davis. MGM manager, is
recovering satisfactorily at Providence
Hospital after suffering a heart attack . . .
Lou Amacher, manager of the Portland
branch, is temporarily in the Seattle office.
Louise Raen, 20th-Fox biller, whose husband
recently returned from Korea, has resigned
her job. She has been replaced
by Linda Meinhold . personnel
change at 20th-Fox is the addition of
Nancy Dorsey as assistant cashier. She replaces
Patricia Bonnell, who left to enter
a convent.
. . . Rich Jameson, Metro
Eleanor Clearman is a new executive secretary
to Fred Danz at Sterling and Rod
Hutchinson is the new- secretary of John
Danz . . . L. C. Tomlinson. office managerbooker
at Favorite Films, recently returned
from a California vacation which included
Los Angeles. Disneyland, Morro Bay and
San Francisco
shipper, returned from vacation, as did
Ken Snyder, MGM booker.
Fern Wales, office manager in Sterling's
accounting department, is on a California
Mike Powers. 20th-
vacation . . . Fox manager, returned from a meeting in
Denver . . . With fall coming on, some of
the eastern Washington and Idaho driveins
are closing for the season, including
the East Trent and West End, Spokane,
and Pat's Auto View in Smelterville, Idaho
Frederick Gottschalk, who w'as
charged with attempted robbery of the
Music Hall last April, was sentenced to not
more than 7'2 years at Walla Walla. His
attempt failed when the cashier. Patsy
Damgaard, rang a buzzer and he was
grabbed by Jack Abbott and Victor Goncharoff,
manager and assistant manager,
and George J. Mandi'ick, doorman.
Fibnrow visitors included Jack Pearl,
Princess, Prosser: Bud Kenworthy, Moses
Lake and Pullman: George Boraen anu
Lloyd Honey. Sunnyside.
'Stars' Bow Oct. 12
HOLLYWOOD—Charles Schneer's production
for Columbia release. "I Aim at
the Stars," starring Curt Jurgens and
Victoria Shaw', will receive a charity benefit
premiere at the Spreckles Theatre in
San Diego October 12. Proceeds will go to
the Hall of Science Foundation.
BOXOFFICE :: September 26, 1960 W-7

TOO BUSY! How could anyone expect
him to give up a few hours a year for a health
checkup? Every hour of his time is valuable!
TOO THRIFTY! why spend
goo^
money for a checkup? The doctor might not find
anything wrong ! How extravagant can you get?

"
. . . Nat,
. . . Vic
. . Raymond
. . 'WB
at
. . "The
—
—
— ——
Kansas City Theatres
On High Gross Level
KANSAS CITY—Two new programs
were well received in a week in which a
gross as low as average was a rarity. The
newcomers, each opening with 130 per
cent, were "All the Young Men" and "All
the Fine Young Cannibals," the latter
feature dualed with "The Enemy General."
Turnstiles were clicking steadily for
all the holdovers, "Can-Can" reporting the
best percentage, a pleasing 200 per cent,
in the group. "Ben-Hur," "Ocean's 11" and
"Carry On, Nui'se," were still in the high
brackets.
(Average Is 100)
Brookside Can-Can (20th-Fox), 14th wk 200
Capri Ben-Hur (MGM), 33rd wk 1 75
Fairway Carry On, Nurse (Governor), 11th wk. 165
Kimo The Cranes Are Flying (WB), 3rd wk 100
Midlond All the Young Men (Col); The Enemy
General (Col) 130
Pcromount All the Fine Young Connibols (MGM) 130
Plaza From the Terrace (20fh-Fox), 5th wk...l20
Roxy Ocean's 11 (WB), 4th wk 175
Uptown Let's Make Love (20th-Fox), 3rd wk...l30
'Under Ten Flags' 200
In Loop First Week
CHICAGO— It was apparent that persons
of school age were more occupied with the
preliminaries of a new school year than
with motion pictm-es when the gross count
was taken. In the newcomer department
the Loop Theatre opened with nice receipts
for the first showing of the Germanproduced
"Rosemary." "The Prime Time,"
produced here with local talent, gave the
Monroe an interesting week at the boxoffice;
"Under Ten Flags" made a good
showing opening week at the Oriental.
"Ocean's 11" continued to do above average
even though it was in the seventh and
last week at the Chicago. "Hell to Eternity
was again substantial in the second week at
the State Lake.
Capri Summer of Indiscretion [SR) 160
Carnegie Street of Shame (Harrison), 3rd wk. 130
Chicago Ocean's 11 (WB), 7th wk 195
Cinestoge—Closed until September 28.
Esquire It Started in Naples (Pora), 7th wk. 145
Loop Rosemory ;F-A-W) 170
Monroe The Prime Time (SR); Five Bold Women
(Citotion) 1 70
Oriental Under Ten Flags (Para) 200
Palace Can-Can v20th-Fox), 22nd wk 180
Roosevelt—All the Young Men (Col), 5th wk...l70
State Loke^Hell to Eternity (AA), 2nd wk 210
Surf The 39 Steps (20th-Fox), 4th wk 1 40
Todd Ben-Hur (MGM), 39th wk 190
United Artists Strangers When We Meet
(Col), 5th wk 1 60
Woods Elmer Gantry (UA), 6th wk 155
World Playhouse Three Penny Opera (SR)....145
"Naples/ "Ben-Hur" 125
Best Indianapolis Mark
INDIANAPOLIS—Business was running
pretty close to average at the first-run
theatres here this week, although no gross
was outstanding. "It Started in Naples"
was the boxoffice leader.
Cinema The Cousins (F-A-W); Latin Quartet
(SR) 100
Circle Started in Naples (Para) 125
It
Esquire The Savage Eye (Trans-Lux) 115
Keiths Ocean's 11 (WB), 5th wk 90
Loew s Rosemory (F-A-W); Virgin Island
(F-A-W) 110
Lyric Ben-Hur (MGM), 28th wk 125
THEJSTRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
Everything for the Theatre"
—
1960 MISS CHICAGO— George Regan,
left, head of the George Regan
Film Distributing Corp., looks on while
Tom Dowd, head of Central Film Distributing
Corp., recrowns Miss Chicago
of 1960. Miss Chicago, who was recently
chosen in a contest sponsored
by the Variety Club of Illinois, was
hostess at the opening of the new
company offices headed by Regan and
Dowd.
Durwood Starts $100,000
Updating in St. Joseph
ST. JOSEPH, MO. — Work has begun
here on a $100,000 improvement program
on the Missouri Theatre building, a Durwood
Theatres operation. The changes, according
to Albert J. Boos, city manager of
Durwood Theatres, will include a thinshell
canopy along the Edmund and 8th
street sides of the building, of a type
known as "hyperbolic parabola."
"The entire building will be lighted from
dusk to dawn by six-foot illuminated signs
under the canopy at each store front,"
Boos said. "Store window lights will be on
until midnight and each store will have a
modern glass front with an amber colored
glass door. Mosaic tile in brown and biege
will be above the door. A new sidewalk
and curb will be built the length of the
building and the Missouri Theatre lobby
will be greatly enlarged by the use of new
glass doors set flush with the sidewalk.
Also, new projection equipment and a
larger screen are being installed."
Stanley Durwood, president of Dm-wood
Theatres, announced the improvement program
several weeks ago.
Claude Anison Managing
St. Petersburg Drive-In
ST. PETERSBURG, FLA.—Claude Anison.
formerly supervisor for the Williston
circuit and the Canto circuit, Indianapolis.
Ind., is the new manager of the Garden
Auto Outdoor Theatre here. The de luxe
drive-in is owned by Ben Cohen, who opei'ates
a circuit from his home office in
Cincinnati.
"We currently are beginning an expansion
program at the Garden Auto Outdoor
Theatre," said Anison. "The expansion will
include a new 70xl20-foot screen, enough
new ramps to double om- current capacity,
a new playground and tropical planting to
rival any Florida beauty scene."
CHICAGO
Joseph Friedman of New 'Vork, exploitation
chief for Paramount, conferred
with local staffers and Ward Pennington,
Milwaukee manager, regarding the opening
of "Savage Innocents" at the Esquire, and
other topics . . . Critics from Minneapolis.
Omaha. Indianapolis. Cincinnati joined
local press folk in a conference here with
John Wayne on "The Alamo." It will open
at the Palace here October 26.
Mike Yelk, manager of the Milford who
recently suffered a heart ailment, expects
to be back at work in a couple of weeks
the brother of Al and Dan Simon,
was ill ... A dozen jazz and variety
productions have been lined up for the
Regal stage, starting September 30 with
the Count Basle show . Jewel Box
Revue" was held for a second week at the
Tivoli.
James Darren arranged promotions for
the opening of "Let No Man Write My
Epitaph" at the State Lake October 12
... A full house attended the invitational
showing of "Song Without End" at the
Esquire . Manager R. H. Dunbar
hosted an invitational showing of "Sunrise
"
at Campobello the Century . . . Stan
Marguiles of Bryna Productions, which
made "Spartacus." was in town He said
Kirk Douglas will attend the October 13
opening at the McVickers.
Tom Dowd, manager of the Capri, and
family went to the Dowd homeland in the
east on a vacation. They will help the elder
Dowd celebrate his 75th birthday . . .
The Donna hurricane ripped off the tile
roof of Dick Sachsels home in North Miami.
Dick went south to arrange for repairs.
The Cinestage Theatre closed September
9. and will reopen September 28 with "The
Miracle of Fatima" . . . Jack DeWiggins,
former manager at the Lakeside, is now
comanager with Leo Brown at the Uptown
Fisher, manager at the Varsity, is
recuperating at home following a heart attack
. Kenney. manager at
the Beverly Theatre, has revived the Wednesday
matinee book reviews which he
popularized a few years ago.
Mrs. George Gorgan, exhibitor in Waukegan.
was here to discuss the possibility of
opening some drive-ins in Athens, Greece.
Mrs. Gorgan, just returned from a trip to
Greece, reported the motion picture business
is extremely good in that country but
there are no outdoor theatres.

. . The
. . The
. . Frank
Filming of 'Hoodlum'
Thrills St. Louisans
ST. LOUIS—Building of sets in the Kiel
Miuiicipal Auditorium for "The Hoodlum
Priest" location filming here has been cancelled
due to technical difficulties and the
frowning of officials on the idea of nailing
sets to the floor. Don Murray and Walter
Wood, producers of the United Artists release,
finally got permission to use the
abandoned gymnasium of a YMCA in a
condemned area of the Mill Creek section
of the city.
Irvin Kershner is directing the film
which stars Murray in the title role. It is
based on the life and experiences of the
Rev. Charles Dismas Clark, the St. Louis
Jesuit priest who has gained national fame
through his work in aiding former convicts.
Cooperation of municipal officials and
personnel during the filming has been
continually praised by the cast. However,
an incident the first week with city construction
workers topped all stories so far.
While shooting scenes inside the Civil
Courts building, the production ground to
a halt when two city jackhammer crews
went to work on the streets outside. Assistant
director Eddie Bernudi went out
to ask them to stop work during filming
HERE'S YOUR CHANCE
As a screen game,
HOLLYWOOD fokes fop
honors. As a box-office attraction,
it is without equal. It has
seen a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or cor capacity.
HOLLYWOOD AMUSEMENT CO. ,
3750 OoUton SI. • Skokic, Illinois
NOW! 15 FAN PHOTOS
FABIAN
I T. WELD
Popular Slars
Per Thousand FOB-Dtl.
• BIjck ind Whitt $1050 (Minimum Order 1,000 •
Glojsy Stock '•*• — of
Any One Star)
"cJi^c^w^ THEATRICAL ADVERTISING CO.
Ordtrl 2310 Cats Detroit 1, Mich.
"SELECT" FOUNTAIN SYRUPS
DRINK DISPENSERS
Select Drink Inc.
4210 W. Florijjont Ave. Phone
St. Louis 15, Mo. Evcrqrrcn 5-593!
and offered them money for their troubles.
The workers refused to accept money,
but agreed to cooperate, with the result
that a lighting system was set up to indicate
when filming was in progress.
"Celebrities" crowd the set each day to
watch and share vicariously in the experiences
of a real movie company. Two of
the latest notables were Pittsbm-gh Pirates
Manager Danny Martagh and coach Mickey
Vernon, former American League
batting champion.
United Artists will make a special trailer
centered around a pitch by Murray made
from the Missouri state penitentiary gas
chamber. Max Weinberg. National Screen
Service trailer writer-supervisor, will go
to Jefferson City this month to supervise
filming of the trailer.
Two St. Louis actors performed their
roles so well recently that the Hollywood
crew broke out in applause after scenes
shot in the Civil Courts building. Joe
Cusanelli and Bill Atwood portray operators
of an illegal dice game, trying to
frame a young man on trial in a criminal
court proceeding.
Having cast a large group of localites
and local thespians in small parts, Murray
and Wood felt they needed some special
method of "warming up" the cast before
scenes. Subsequently the Hollywood and
New York actors run through "improvisations"
on the set before actual filming.
They stay in character and draw undivided
attention at highly dramatic moments
which include arguments, pleas, threats
and violent stage movement.
Casting of secondary extra roles has
created much excitement in the city. Local
night club stars such as Davey the Nose
Bold have parts right along with local
stars of the art of the striptease who have
been cast as B-girls. Joe Cusanelli. who
owns a restaurant, starred in his own
television show and played in local theatricals,
has a role as a dice-game operator.
Others signed for parts include Norman
Burkesmith. star of the current Crystal
Palace show: Sanford McCauley, Ralph
Petersen, Evelyn Schreiber, Vic Tate. Gene
Chase. Richard McDuff. Charles Heberle,
Peter Ray. Chris King, Bill Hanna, Glennon
Theis, Edmund Lyndeck, Bill Warford
and Nell Roberts.
Wichita Sunset Preparing
For 'Can-Can' Showing
WICHITA—The Sunset Theatre, one of
the Slothower theatres now under Commonwealth
Theatres operation, is being
converted for Todd-AO showings. It will
reopen, after extensive remodeling, with
"Can-Can" October 20.
The new screen will cover the entire
stage wall of the theatre and more clarity
of picture and sound will be in evidence.
A hard-ticket arrangement is being worked
out for the theatre.
Dale Stewart is Commonwealth's city
manager for its local operation of six
drive-ins and three hard tops.
New Manager in Branson
BRANSON, MO. — The Owen Theatre,
operated by the Dickinson Theatres of
Kansas City, has a new manager. Ronald
E. Davis. Davis replaces Omar Gibson,
principal of the high school, who needs to
devote his full time to his school work.
ST. LOUIS
Ctt'wart Cluster, who owns the Marian, 111..
Drive-In in partnership with his
brother Loren, was elevated recently from
judge of the Seventh circuit court in Chicago
to judge of the supreme court in
Chicago. Judge Cluster also is in business
with his brother in Salem and Johnson
City, 111,
The Scenic Theatre, Assumption, 111.,
will reopen in mid-October. It had been
closed for the summer . Lux Theatre
in Greenville. Mo., is closing for an
Sam Gorelick. the
indefinite period . . .
brother of Herman H. Gorelick who with
George Phillips owns and manages Realart
here, died in Chicago. He was the division
manager for RKO until RKO closed its
exchanges.
'•House of Usher" will open at the Fox
here October 7. Vincent Price, the star of
the movie, will be in town for personal
appearances and radio, TV and newspaper
interviews October 6-8. A saturation booking
of the area in 85 theatres is planned
St. Louis WOMPI board of directors
met September 14 and again on the
21st in the Paramount clubroom. Marcella
DeVinney, president, reported on the convention
in Toronto.
A 120-piece band, cheerleaders, trampoline
acts and "queens from ten universities"
heralded 20th-Fox's "High Time"
when it opened at the Ambassador Theatre
on the 23rd. The promotion included
radio interviews and attendance of local
radio and television talent.
Charlotte Murphy, Columbia, was on a
vacation in Kentucky . Wagner,
shipper at Columbia, was ill . . . Grace
Engelhard. Realart. was chosen by this
year's Miss Filmrow. Dorothy Dressel. to
be her traveling companion at the TOA
convention in Los Angeles . . . Billy Lane,
booker at United Artists, was on vocation
as was Minerva Inger of Universal . . .
Marie Becker. 20th-Fox. was back at work
after an illness.
Carson Anderson, a new exhibitor from
Steelville. Mo., was seen on the Row for
the first time. Also in town were: Howard
Spiess, Midwest Theatres: Louis Jablonow,
Jablonow & Komm circuit: Bill Waring,
Carbondale: Frank Glenn, Tamaroa. 111.;
Charlie Beninati. Carlysle: Albert Smith.
Nashville, 111.: Bernard Tembonus. Lebanon.
111., and Vincent Rost. an ex-exhibitor
from New Madrid, Mo.
Grace Piccione, owner of the Apollo Art
Theatre, has filed suit against Joe Ansell,
former manager of the Varsity Theatre, in
an attempt to acquire the seats and projection
equipment at the Varsity. Mrs.
Piccione assumed the lease to the Varsity
and reportedly was told by Ansell that he
intended to take the seats and projection
equipment with him as part of the "movable"
equipment he had furnished. Mrs.
Piccione disputes this, and claims the
equipment is part of the building and
under lease. Plans called for the theatre
to close September 18.
A blockbuster promotional campaign
helped launch Columbia's "All the Young
Men."
C-2
BOXOFFICE September 26. 1960

.
—
• for
^^^
CENTURY PRESENTS THE MOST
REVOLUTIONARY THEATRE SOUND
SYSTEM EVER DEVELOPED!
No more costly, troublesome racks
of equipment
Reduces contract labor
Nothing to install except a "standard"
projector and reproducer
(single projector operation)
No photocells,
no vacuum tubes
and only one pair of wires from the
sound reproducer to the stage loudspeaker
(single channel system)
• So reliable it may need no repairs
years
• Models for all theatres— from small
to large.
You have never known
anything like it. .
• SO small you
can hold It
In the palm of
your hand I
^^
See your Century Dealer or write:
CENTURY PROJECTOR CORPORATION
SOLD BY NEW YORK 19, N. Y,
Missouri Theatre Supply Co. Abbott Theatre Equipment Co., Inc.
lis West 18th St.
Kansas City 8, Mo.
Shreve Theatre Supply Co.
217 West 18th St.
Kansas City 8. Mo
1309 South Wobash Avenue
Chicago 5, Illinois
BOXOFFICE :: September 26. 1960
C-3

. . . United
. . Don
. . Don
. . Chris
. .
. . William
KANSAS CITY
Morris Cresswell. UTO executive secretary
who attended the TOA convention at
Los Angeles, reports there were 37 members
of UTO present, seven of the 16 board
members, the president and four pastpresidents,
as well as others from the area.
In addition to those mentioned in this
column last week were Mr. and Mrs. Woody
Barritt, Wichita; Mr. and Mrs. Glen
Cooper. Dodge City: Mr. and Mrs. Don
Burnett. Lamed: Mr. and Mrs. Claude
Moore. K. K. King and daughter Jacqueline.
Commonwealth. Kansas City: Mr. and
Mrs. Wade Renick and son, Hays: Elmer
Rhoden. Kansas City: Hank Doering, Garnett;
Mrs. Mary Belle Miller, Kansas City;
PitiiJEmo
IN-A-CAR SPEAKER
• Incomparable Sound . . .
• Extra long component life . . .
• Economical initial cost . . .
• Dependability . . .
-to fill that bill is the secret
of PS craftmanship.
SEE AND HEAR WHY
the leading circuits, the largest drivein
theatre in the world, the most progressive
drive-in theotres use
PS IN-A-CAR SPEAKERS
FOR YOUR EXAMINATION a (1 only)
offer good until 1-31-61. Special price
of S5.95 includes a complete PS speaker
(4" unit) and a surprise value component
parts assortment. Specify equipment
now used. For further information
and prices contact
Projected Sound
Manufacturer & supplier ol in acor speakers
Component ports lor all makes ol speakers
PLAINFIELD, INDIANA TErrance 9-4111
Francis Keilhack. Drive-In Mfg. Co.. Kansas
City; Jim Hoynes, National Carbon,
Kansas City, and Jerry Tiipod. Dr Pepper,
Kansas City . . . "Cress" had a supply of
his "Meet Me at the Showarama" hearts
to pin on coat lapels and a bystander Insists
he blushed, but complied, when one
of the w'omen in a low-necked dress told
him: "Go ahead—put one on me."
Becoming ill recently on the road. Harley
Fryer of Lamar stopped at a motel and
stayed over, then telephoned relatives and
stayed with them until able to drive home.
He had been on Filmrow and was on his
way back when he became ill . . . Ramon
Tourtilott runs three theatres, at Seneca,
Granby and Anderson, and then just to
in his time, also operates a bakery. Not
fill
only that, every Wednesday he comes in
and picks up his own film. At least, that
is the w^ay it was reported to us by some
Filmrow people who feel like loafers by
comparison .
Rutz, MGM second
shipper, is on vacation.
.
.
At Mercury Advertising, Mrs. Martin
Stone reports that Martin is recovering
nicely from a light heart attack, but will
stay in the hospital another week for rest
and observation Walker. Warner
Bros, publicity manager, interrupted his
vacation to attend a three-day meeting in
New York of Warner field publicity men
from the United States and Canada. Dick
Lederer, the new advertising director, presided
at the meetings, devoted to the
handling of new pictures. Don is taking
the balance of his vacation now at his
resort in Pineville, Craig-O'-Lea . . The
.
mother of Jacqueline Oleski. secretary to
Dick Orear of Commonwealth, has moved
to Kansas City to be near Jacqueline and
her sister. The father. Edward Martin, died
recently in Hume.
Eldon Peek came up from Oklahoma
City to confer with L. J. Kimbriel on Missouri
Theatre Supply business and they
took a trip into Iowa Bean of
Hollywood Servemaster attended the
American Meat Dealers convention in Chicago,
where he displayed the Roto-Grille
and the Servette popcorn warmer .
Norris Cresswell, UTO executive secretary,
is in charge of Filmrow solicitation for the
United Funds campaign this year and has
been distributing printed material for the
drive . . . Harry Hamburg. Paramount
manager, reports 18 theatres, drive-ins
and hard-tops in the area will play "Psycho"
on a multiple basis soon. "Psycho"
ran for six weeks at the Missouri before
that theatre closed to become the Empire
after a remodeling job by its new owners,
the Durwood circuit.
Missouri exhibitors included Mrs. Hazel
Fenton. Boonville: John Walker, Excelsior
Springs: Ray Wood. El Dorado Springs;
Kyle Keltner, Ozark; Oilas Oglesby. Oregon:
Forrest White. Hopkins; Jim Cook,
Maryville; Ray Boyd, Plattsburg; Mr. and
Mrs. R. Kramer. Windsor, and from Arkansas,
John Gray, Eureka Springs.
RCA Service reports supervisor C. C.
Nagel is on a trip to Iowa and Evelyn
Docekal, secretary, on a vacation trip to
Nebraska and Iowa with her husband Ed
Artists has a new assistant
cashier. Dorothy Seager, who came over
from the 20th-Fox cashier department . . .
Rube Finkelstein and wife are back from
a New York trip to see a grandson observe
his Bar Mitzvah . . . Chic Evens, 20th-Fox
publicity director, has gone to Los Angeles
with Mrs. Evens to see their new granddaughter
and to attend the third birthday
party of their grandson . Kelly.
Universal manager, is on a week's vacation.
Perhaps the seasonal changes have had
something to do with the unusually large
number of exhibitors who have visited
Filmrow recently. Among those from Kansas
are Mr. and Mrs. C. B. Crocker, Ulysses;
Mrs. Ben Adams. El Dorado: Mr. and
Mrs. William Bancroft. Ottawa; Mr. and
Mrs. Floyd Moore. McPherson; Paul Ricketts,
Ness City: Art Pugh, Columbus; Glen
Dulac and son Keith, Onega; C. C. Mc-
Collister. Wichita; Howard Neeley. Hays;
Bill Flynn. Emporia, and Mr. and Mrs.
Raymond Beeman, Ellsworth.
Chester Borg Purchases
Fort Scott, Kas., Fox
FORT SCOTT, KAS.—James J. Long,
president of Long Enterprises, has announced
the sale of his interest in the
local Fox Theatre to Chester W. Borg, who
took over operation of the theatre effective
Thursday i22i.
Borg, a Fort Scott resident more than
ten years, also operates the Mo-Kan
Drive-In here, so his purchase of the Pox
automatically brings local theatre business
under one ownership. He is establishing his
office in the Fox Theatre. Policy for that
theatre, he said, will continue to be the
same. He is closing the Mo-Kan Drive-In
for the season Wednesday (28).
Borg also operates the Sky-View Drive-
In. Butler, Mo.
Long Enterprises will continue to operate
the lola Theatre in lola and the
Plaza Theatre, Ottawa. Long's interest in
the Fort Scott Fox was acquired from
Fox Midw-est a short time ago when Long
retired from that organization to set up
his own ciicuit.
Starring in Columbia's "All the Young
Men" are Ana St. Clair, Glenn Corbett.
Mort Sahl and Joe Gallison.
HUMDINGER SPEAKERS $3.95 each
HEAVY DUTY SPEAKER MECHANISM $1.95
MISSOURI THEATRE SUPPLY
lis Wert 18th Konsos City 8, Mo.
Boltimore 1-3070
We

—
Jacksonville Loses
St. Johns First Run
JACKSONVILLE — The downtown St.
Johns Theatre, long regarded by the pubUc
and industryites as one of the fhiest firstrun
motion picture exhibition centers in
the southeast, closed its doors forever Sunday
(.18) under the pressure of an extensive
expansion program announced last
year by the Barnett National Bank. Demolition
of the St. Johns will begin within two
weeks to make way for the erection of a
new bank building.
Sheldon Mandell, one of Florida's most
prominent showmen and a longtime leader
in the Motion Picture Exhibitors Ass'n
of Florida, has owned the St. Johns since
its glittering Forsyth street marquee was
first lighted in Jmie 1941. He had operated
the theatre continuously since that time
except for service during the last war. He
will continue to operate the suburban Five
Points, also one of Florida's outstanding
first-run houses, which he acquu'ed last
year from Bill and Dick Beck.
Bob Greenleaf, the St. Johns manager,
assumed an accounting job with the Standai'd
Oil Co. of Florida office on Riverside
avenue. Doorman Ladson Thompson and
cashier Mabel McKenzie have been transferred
to the Five Points Theatre. Projectionist
Carlos Starling has moved to the
Florida Theatre to replace Tom Frierson,
who is now undergoing hospital treatment,
and projectionist Gilbert Pomar has gone
to the Five Points, replacing Douglas Tidwell
there.
For many years the St. Johns Theatre
was the only first-run Jacksonville theatre
showing Warner Bros, product. In the
last few years, however, when a bidding
situation reached the local exhibition field,
Mandell has screened the films of all major
distributors. The St. Johns closing
leaves the downtown area with only thi'ee
first-run houses—the Florida, Imperial
and Center—and a lone subrmi house—the
Empress. Other downtown houses—the
Temple, Palace, Casino—have passed out
of the picture in the past few years.
Claude Anison Managing
St. Petersburg Drive-In
ST. PETERSBURG, FLA.—Claude Anison,
formerly supervisor for the Williston
circuit and the Canto circuit, Indianapolis,
Ind., is the new manager of the Garden
Auto Outdoor Theatre here. The de luxe
drive-in is owned by Ben Cohen, who operates
a circuit from his home office in
Cincinnati.
"We currently are beginning an expansion
program at the Garden Auto Outdoor
Theatre," said Anison. "The expansion will
include a new 70xl20-foot screen, enough
new ramps to double om- current capacity,
a new playground and tropical planting to
rival any Florida beauty scene."
Memphis Tent 20 Given
Its 1959 Award Plaque
MEMPHIS—Edward Emanuel of
Philadelphia,
chief barker for International Variety,
formally presented the Variety
plaque for the 1959 heart award to the local
Tent 20 Sunday in a ceremony at Variety
Children's Heart Institute, 45 North
Manassas. Lorin Ainger, member of the
University of Tennessee division of pediatrics,
is medical director of the institute.
Howard A. Nicholson is chief bai-ker of the
club.
Memphis Film Folk
Hold First Goli Day
MEMPHIS — The first Filmrow golf
tournament held at Audubon Park was
such a success that it is hoped to make
the event an annual one. Masterminded
by Fred Roberts of National Screen, who
managed to line up some mighty nice
prizes. 28 enthusiasts participated. They
had such a good time they took up a collection
for Fred on the spot and have been
calling him ever since to tell him what a
fine job he did.
Winners of the first flight were Dan
Coursey, manager at 20th-Pox, and Charlie
Jones. Warner salesman; second flight,
Mike Bisio of MGM and Nathan Reis,
exhibitor;
third flight, Jennings Easley of
MGM and Jeff Williams, manager for Warner
Bros.
B&B Antitrust Claim
Is Rejected by U.S. Jury
ATLANTA—A motion picture antitrust
suit which has been in the courts here five
years was decided by a federal court jury
in ten minutes.
The jurors found Robert B. Wilby and
Wilby-Kincey Service Corp.. Atlanta Enterprises,
Loew's, Inc., Evans Theatre Corp..
RKO
Paramount, 20th-Fox, Warner Bros.,
Pictures, United Artists, Universal and
Columbia not guilty of charges brought by
the B&B Theatres Corp., former operator
of the Peachtree Ai-t Theatre.
The trial opened four weeks ago. There
were 11 days of testimony.
B&B asked three million dollars in damages.
Pour other B&B antitrust suits, involving
claimed damages of $10,000,000. are
on docket.
Repairs Damaged Theatre
KOSCIUSKO, MISS.—Repairs are under
way on the Strand Theatre which was
damaged in a recent Sunday morning fire.
The theatre will be closed several weeks,
according to Manager Cleo Boutwell, who
said that the water damage required the
replacement of the entire ceiling and part
of the walls in the main auditorium and
balcony area and reupholstering of about
half of the theatre seats.
Premiere of 'Stars'
In Huntsville Oct. 6
HUNTSVILLE. ALA.—Robert Rothenberg.
Columbia, coordinator of special exploitation
events, is here to promote the
October 6 southern premiere of "I Aim
at the Stars." the film biography of rocket
scientist Dr. Wernher von Braun. Extensive
press coverage of the opening is expected.
"I Aim at the Stars" will open at the
Toney Theatre with the combined endorsement
of the Departments of Defense and
Army. Alabama dignitaries, mcluding
Senator John Sparkman, will attend the
gala event.
All Wometco Properties
Withstand Hurricane
MIAMI—Wometco officials reported a
complete inspection of all its properties in
Florida and the Bahamas revealed no
hurricane damage of any nature had been
suffered, with the exception of broken
neon tubing on three theatre marquees.
Wometco's television station WTVJ in
Miami remained on the air 24 hours a day
—Thursday, Friday and Saturday—and
resumed its normal operating schedule
after the hurricane passed. All vending
machines throughout the state and in the
Bahamas remained unscathed and in
place. The new 163rd Street Theatre will
be ready for its premiere as scheduled
this month.
The Miami Seaquarium's geodesic dome,
recently named the Golden Aquadome
through a contest in which over 12,000
persons took part, lived up to its designer's
prediction that it was huiTicane proof. The
porpoises at the Seaquarium seemed to enjoy
the hurricane except that they were
lonely and appeared to welcome all visitors
by insisting on playing.
Hurricanes are no stranger to the
Wometco operation. Since the company
was first incorporated in 1924. some 22
storms in Dade County have received the
hm-ricane label from the weather bureau.
The first building erected by the company,
the Capital Theatre which is now the remodeled
home of WTVJ, made its debut to
the public as a hm-ricane shelter in 1926.
With this early experience. Wometco's
management has insisted thi-ough the
years that its buildings and facilities include
all hurricane precautionary measures
possible. The employees of Wometco
receive instruction each summer on procedures
to be followed in the event of
autumn storms.
BOOKINC SERVICE
221 S. Church St., Charlotte, N. C.
FRANK LOWRY—JOHN WOOD
PHONE FR. 5-7787
JIowtaO^
. .
'
MAXIMUM
BOONTON, N. J.
Large Core
Greater Crater Area
LIGHT
Even/y Disfribi/fed
North Corolii a— Standard Thootro Supply Compony, Charlotte
Franklin 5-6008
Theotre Equipment Compony, Charlotte— Franklin
5-8481
Standard Theatre Supply Co npony, Greensboro
Broadway 2-6165
BOXOFFICE September 26, 1960 SE-1

. . Reservations
. . W.
. . MGM
MEMPHIS
J^r. and Mrs. Fred Chaffin have bought
the Joy Theatre at Haytl. Mo., from
E. L. Boggs . are coming
in rapidly for the Tristate Theatre Owners
convention here October 4. 5. It looks like
a sizeable representation and reservations
should be made early, a spokesman said.
awards
for
ECONOMY!
But watch out for that demon—false economy!
Trying to fill a house that's full of
battered, torn sects, for instance. Rehabilitoting
them—filling your house with comfortoble,
happy patrons —poys off in real
economy . . . And profits! Want to folk it
over? Just call us . . . today!
Now Available-
The NEW "VINYl-foam"
SEAT CUSHION
More durable, more comfortable, salerl Fire
& moth resistant, won't lump, sag or discolor.
Molded to "breathe" & may be cleaned.
Priced reasonably. Ask for samples.
HANUFACTURCRS
Foun Bubbcr k
Sprlnc Qisblon, back
•nd wit amn.
DISTRIBUTORS
Upholstery fabrics
and general seating
supplies.
WRITE, WIRE OR
PHONE ALPINE 5-8459
THEATRE SEAT SERVICE CO.
A Division of
SEATING CO.
160 Hermitage Avenue
Na«livi{le, T«nnetse«
A number of companies who have never
exhibited before will exhibit this year.
Gordon Hutchins. president of Tristate
TOA. and Richard Lightman of Malco
Theatres attended the national convention
in Los Angeles. Hutchins was Tristate representative
. T. Ellis, longtime midsouth
theatre operator whose wife now operates
the Ellis at Philadelphia, Miss., suffered
a heart attack at the Will Rogers
Convalescent Home in Saranac, N. Y.. but
friends will be glad to know he is doing
as well as could be expected.
Ed Doherty of Exhibitors Service visited
clients in West Point, Amory and Aberdeen,
Miss. He said business wasn't "so
hot" in those areas.
Exhibitors in town from Mississippi included
J. H. Moore, Ritz at Crenshaw.
B. F. Jackson. Collier-Jackson circuit of
Cleveland; Frank Heard, Lee Drive-In,
Tupelo, and Mr. and Mrs. S. D. McRee,
Coffeeville.
From Arkansas: Moses Sliman, Lux at
Luxora: William Elias, Murr at Osceola;
Jake Ryburn, Monticello Drive-In at Monticcllo;
Oris Collins. Capitol at Paragould;
Alvin "Pink" Tipton, Tipton at Caraway,
and Manila and Monette; Tom E. Ford,
Ford at Rector; Harold Rackley, Palace at
Beebe; Victor Weber, Center at Kensett,
Walter R. Lee, Gem at Heber Springs, and
Rice at Des Arc; Charles Richard Bonner,
Community at Pine Bluff.
Whyte Bedford of the Ford Drive-In was
in from Alabama.
'Ocean's 11' Again Exceeds
Memphis Average Mark
MEMPHIS—Only one Memphis first-run
theatre exceeded average business during
the week and it only slightly. "Ocean's 11"
in its third week did 10 per cent more than
average.
(Averoge Is 100)
Palace— Psycho iPoro), 5th wk 100
Store—The Nightflghters (UA) 100
Malco— Sons and Lovers (20th-Fox) 100
Strand— Let's Moke Love (20th-Fox), 3rd wk. . . 1 00
Warner—Oceon's 11 (WB), 3rd wk 110
Arnold Stang Costarring
In 'Dondi Goes Native'
HOLLYWOOD—Arnold Stang. who appeared
in Allied Artists' "Dondi," has been
set for "Dondi Goes Native in Brooklyn,"
in which he will costar with Robert
Strauss and Bonnie Scott.
Gus Edson, creator of the cartoon strip
on which the feature is based, is writing
the follow-up screenplay.
New Joel Marston Role
HOLLYWOOD—Joel Marston has been
signed for his seventh Andrew and 'Virginia
Stone production, drawing a top feature
role in MGM's "Ring of Fire," currently
lensing near Portland, Ore.
'Barbara Eden' in Star
HOLLYWOOD—Barbara Eden will replace
Barbara Steele in "Flaming Star."
the Elvis Presley starrer at 20th-Fox. Miss
Steele bowed out of the cast due to illness.
David Weisbart produces and Don
Siegel directs.
ATLANTA
Qity censor Christine Gilliam, who is
chairman of the career advancement
committee of the Business and Professional
Women's Club of Atlanta, has announced
a series of study meetings. "Swap Your
Skills. designed to meet the needs "
of older
or retired businesswomen in developing a
parttime job or a hobby. The first class
will be held September 27 at the clubhouse.
Mrs. William Pierce, special projects
chairman of the ladies committee of the
Variety Club, and members of her committee
reported on the western benefit
party, hold on the 10th at the clubrooms.
A discussion was held on how the group
can most effectively carry out its plans to
aid mentally ill children. This service organization,
of which Mrs. John Fulton is
chairman and Mrs. Stan Raymond is cochairman,
has won numerous commendations
for its work in behalf of Atlanta's
Cerebral Palsy School. The mentally ill
youngsters is a new project. A special feature
of the committee meeting arranged
by Betty Merritt, program chairman, was
the showing of a locally produced film,
"The Captured Moment," the story of the
Battle of Atlanta and the Cyclorama. Local
talent was used for the filming at Little
River Farms.
At the recent WOMPI convention in Toronto.
Jean Mullis and Juanita Elwell were
given perfect attendance citations by
President Mable Guinan . publicist
Judson Moses has been preparing for openings
of "Ben-Hui-" in the Empire. Montgomery,
and in Savannah and Knoxville.
John Wayne First Casting
For 'The Greatest Story'
HOLLYWOOD—The first casting in
George Stevens' forthcoming production
for 20th-Fox, "The Greatest Stoi-y Ever
Told," is John Wayne, who has been
signed for a short but important role in
the film.
Wayne will essay the role of the Roman
who scourges Jesus on the way to the
cross, but ultimately becomes the first believer
at the cnicifixion.
Stevens has announced a project of
signing top stars for all important roles in
the film version of the life of Jesus.
MGM Signs Dolores Hart
HOLLYWOOD—Dolores Hart has been
inked to ari MGM acting contract by Sol
C. Siegel, studio's production head. She
recently completed a starring role in
"Where the Boys Are," produced by Joe
Pasternak and helmed by HeniT Levin.
FOR QUALITY,*^^^^^^^^^^^^®®^^
SERVICE AND SATISFACTION
Send Your Orders to
THE QUEEN FEATURE SERVICE, INC
"Theotre, Dnve-ln, Cooceision, Equipmant
ortd Supplies"
I912V^ MorHi Avanue Phone: ALp 1-1665
Birmingham, Alabama
SE-2
BOXOFFICE September 26, 1960

ClCSNTIC FSBU10U$! t d£ NbQmyi
starring DEBRA PAGET •
paul christian • waiter reyer • claus holm • A FRITZ LANG production
Now Available for Booking
CONTACT YOUR yi/?ianlaaru
f/ztan/iatcanal EXCHANGE
AMERICAN ASTOR PICTURES
WALTER PINSON
311 S. Church St.
CHARLOTTE 2, N. C.
HOWCO EXCHANGE
CHARLES ARENDALL
399 South Second St.
MEMPHIS, TENN.
Phone JAckson 6-8328
CAPITOL RELEASING CORP.
W. M. RICHARDSON
164 Walton Street, N.W.
ATLANTA 3, GEORGIA
CAPITOL RELEASING CORP.
HOWCO PIQURES, INC.
R. C. PRICE MR. LEO SEICSHNAYDRE
137 For^ythe Street 150 S. Liberty Street
JACKSONVILLE 2, FLORIDA NEW ORLEANS 12, LA.

. . Floyd
. Loraine
. . The
. . . Edward
24
NEW ORLEANS
T awrence Woolner, Woolner Bros. Enterprises,
was on an extended trip selling
"She Walked by Night." which has been
pulling down good grosses . Harvey
jr., BV sales manager, retui-ned from a
week of calls in southwestern Alabama . . .
On vacations: Beverly Laiche, Paramount;
Shirley Folse and Anne Dufour, UA;
Blanch Gubler, U-I; Gloria Meo, NSS;
Helen Bila. Paramount Gulf, to New York,
where she met coworker and WOMPI
Audrey Hall; Marie and Jim Berglund,
MPA, and Regina Lambou, also of MPA.
Katherine Wilson was promoted to head
cashier at Columbia, succeeding Hazel St.
Romain. resigned. Sophia Garcia becomes
Ben Jourdan went
assistant cashier . . .
to Washington with his daughter Carol,
who is taking postgraduate work there . . .
Sympathy to Anne Balencie, Paramount,
Loeber, Howco, on the deaths
and Thelma
of their mothers.
"Sunrise at Campobello" was unveiled
Tuesday night '20> to an invited audience
at the neighborhood Famous Theatre . . .
"CinderFella," scheduled for Christmas release
by Paramount, was given a sneak
preview Monday night at the Saenger . . .
i a screen game,
HOLLYWOOD fakes fop
honors. As a box-office offroction,
if is withouf equoL If has
been a favorife with theofre goers for
over 15 years. Write today for complete details.
Be sure to give seating or cor capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Ookton St. • Skokic, Illinois
^
Charles ODell. Loews State assistant, returned
from a vacation spent in Chicago
Cass of the UA staff reports
she and her husband Jim and son Val,
and the latter's fiancee and family, reeled
in 125 pounds of red snapper and many
king mackerel on a day's fishing in the
Gulf near the Cass' retirement home at
Laguna Beach, Pla.
Charles Ost, U-I, was back from a week
calling on exhibitors in Peiisacola, Mobile
and other coast towns . F. F. Goodrow-Valiant
exchange combined office
now is on the second floor of 218 South
Liberty, down one floor . . United Theatres
.
moved its office over the weekend
from 629 Common St. to the building at
3100 Banks, at one time the home of the
Escorial Theatre.
The husband of Bernice Chauvin was
swathed in bandages when she returned
home from the WOMPI convention in Toronto
and a subsequent sightseeing trip to
New York City. Morgan suffered burns and
steel fragment injm'ies from his face down
to his waist when an outboard motor on
which he was working in his shop exploded.
He insisted on leaving the hospital to
greet his wife . . . Amanda Gaudet was
back at work following a week of hospital
examinations.
For a third week in succession the number
of visitors on Filmrow was comparatively
small. Of course the threat of two
hurricanes within a week's time could
have influenced many exhibitors to stay
close to their homes. Among the few seen
p.bout were Lloyd Royal jr.. A. L. Royal
Theatres. Meridian. Miss.; Billy Everett.
Magce. Miss.: Ed Ortte. Gulfport: Preacher
Crossley. Crossley Drive-In. Laurel. Miss.;
Marijo James, booker, and Max Connett.
M. A. Connett Theatres. Newton. Miss.;
Joseph Barcelona. Regina. Baton Rouge:
Phillip Salles. Covington; Nerry Comeaux,
Breaux Bridge and St. Martinsville; F. G.
Prat jr.. Vacherie. and Harold Dacey. Prat-
Aucoin's Lockport and Raceland theatres.
Items from Transway: Gulf States will
close the Varia and 51 di-ive-ins at Jackson.
Miss., and the Joy Twin at Alexansenef/ne
IH
n 2 years for $5 G
n Remiffonce Enclosed D Send Invoice
THEATRE
STREET ADDRESS
' year for $3 u 3 years for $7
TOWN ZONE STATE..
NAME
POSITION
iJyjiyiQTNE NATIONAL FILM WEEKLY 52 issues a year
825 Von Brunt Blvd., Kansas City 24, Mo.
dria. La, for the season October 2 . . .
The screen tower of the Moonlight Drivein.
West Long Beach. Miss., was damaged
by Hurricane Ethel, causing the underskyer
to be shut down indefinitely . . . J. D.
Courtney closed the Denham Springs, La.,
drive-in, reports Ralph Reid, who handled
the buying and booking. It was operated
under the management of Jack Sanders
the past few years. Sanders also operates
the OUa, four-wall theatre.
The Paramount Pep Club met at the
home of Delia Jean and Eddie Favre Saturday
night
1
1 for a shrimp boil.
M. A. Connett sent word that the Fox,
Carthage, which has been closed for several
weeks for repairs due to damages caused
by torrential rains, is open for weekends
until all renovations have been completed
Langhetee. up and about
again, following a protracted muscular
ailment, stopped on the Row for an hour
or so.
Council Bluffs Imposes
Curfew; May Up Age to 18
COUNCIL BLUFFS. IOWA—A curfew
for young persons 16 and under has been
imposed by Mayor Noran Davis in an attempt
to reduce crime and vandalism. And
Mayor Doran said he will ask the city
council to amend the curfew ordinance to
extend to 18 years.
The curfew law has been on the city
books since November. 1943. but it never
has been strictly enforced. It prohibits persons
16 and under from being on the
streets or in private or public vehicles between
10 p.m. and 5 a.m. unless accompanied
by a parent or guardian.
"The main objective is to break up the
congregating of young people during the
late hours." the Mayor said. He added
that investigations indicate the juvenile
gatherings are a prime source of the assaults,
robbery and vandalism that have
spread over the city in recent months.
Even proprietors of places that cater to
young people have complained that their
youthful patrons are getting out of hand,
the mayor said. He asserted that the enforcement
is directed more against parents
than against the young offenders.
Youths arrested will be turned over to
the juvenile court. Their parents, however,
will be subject to the regular municipal
court trial. Penalties range from fines of
$5 to $100 or 30 days in jail, or both.
"We are not trying to do away w'ith
school functions," the mayor said. Police
will be instructed to allow young people
'a reasonable time" to get off the streets
if the school programs extend beyond the
10 p.m. deadline.
Progress on 'Live Wire'
HOLLYWOOD—Twentieth
Century-Fox
has set Frankie Vaughan for a starring
role in "The Live Wire," with David Butler
also signed to direct the picture for producer
Oscar Rodney. Fay and Michael
Kanin have penned the script from the
Garson Kanin play.
Jonas Rosenfield observes that Columbia
has set no budget limit in the filming of
"Pepe."
SE-4 BOXOFFICE September 26. 1960

.
—
^^^
CENTURY PRESENTS THE MOST
REVOLUTIONARY THEATRE SOUND
SYSTEM EVER DEVELOPEDI
No more costly, troublesome racks
of equipment
Reduces contract labor
Nothing to install except a "standard"
projector and reproducer
(single projector operation)
No photocells, no vacuum tubes
and only one pair of wires from the
sound reproducer to the stage loudspeaker
{single channel system)
So rehable it may need no repairs
for years
Models for all theatres—from small
to large.
You have never known
anything like it , .
. . . SO small you
can hold it
in the palm of
your hand!
^4^
See your Century Dealer or iw \ ;
_^___
-
CENTURY PROJECTOR CORPORATION
NEW YORK 19, N. Y.
Tri-State Theatre Supply
318 South Second St.
Memphis 3, Tennessee
Capital City Supply Co.
161 Walton Street, N. W.
Atlanta, Georgia
Standard Theatre Supply Co.
215 E. Washington St.
Greensboro, North Carolina
1624 W. Independence Blvd.
Charlotte, North Carolina
Joe Hornstein
Inc.,
273 West Flagler St.
Miami, Florida
Queen Feature Service, Im
19I2'/4 Morris Ave.
Birmingham 3, Alabama
Hodges Theatre Supply Co.
1309 Cleveland Avenue
New Orleans 13, La.
Inc.,

. .
. . . The
. . . Following
JACKSONVILLE
Dobert Capps, one of the best-liked film
salesmen in Florida for the past several
years, has been promoted in the MGM
organization to a new post as assistant
manager in Boston. Pied Hull, local MGM
manager, had not yet announced Capps'
successor here . . . Bernice McLane of the
MGM office was vacationing . . . Another
late summer vacationist was Barbara
"Sunny" Greenwood. Universal booker .
"CinderPella" received a fine reception here
at a sneak preview staged by Fred Mathis,
Paramount manager, at the San Marco
Theatre with the cooperation of Al Hildreth,
San Marco manager.
Psmcm
IN-A-CAR SPEAKER
• Incomparable Sound . . .
• Extra long component life . . .
• Economical initial cost . . .
• Dependability . . .
—to fill that bill is the secret
of PS craftmonship.
SEE AND HEAR WHY
the leading circuits, the largest drivein
theatre in the world, the most progressive
drive-in theatres use
PS IN-A-CAR SPEAKERS
FOR YOUR EXAMINATION a (1 only)
offer good until 1-31-61. Special price
of S5.95 includes a complete PS speaker
(4" unit) and a surprise value component
parts assortment. Specify equipment
now used. For further information
and prices contact
Projected Sound
Manufacturer & supplier of inacar speakers
Component ports for all makes of speakers
PLAINFIEID, INDIANA TErrance 9-4111
Philomenu "Phil" Etkert. Columbia
staffer and local WOMPI president, returned
from the WOMPI convention in Toronto
with the good news that Mary Hart,
who is employed in the advertising department
of Florida State Theatres' home office
here, was national vice-president . . .
Funds have been earmarked by city officials
for remodeling the former suburban
Brentwood Theatre into a Springfield
branch of the local public library system
final program on the screen of the
St. Johns Theatre wh?n it closed forever
on Sunday night il8i consisted of two
first-run thrillers. "Ski Troop Attack" and
"Battle of Blood Island."
Connie Hines, who has a starring role
in "Thunder in Carolina," now at the
Town and Country Theatre, is well-remembered
here for her stage comedy hits
with the local Guild Players at the Fairfax
Marty Shearn, manager of
Theatre . . .
the downtown Center Theatre where "Ben-
Hur" has been playing for several weeks,
experimented with a "special shoppers'
matinee" at 11 a.m. with the boxoffice
price reduced to $1.25.
AValt Meier, manager of the Florida Theatre,
began a strong exploitation campaign
for "Hell to Eternity," with an assist from
Ray Starr, radio and television advertising
specialist with Florida State Theatres
long and successful firstrun
engagements for "Psycho" in the Miami
area. Herman Allen. Paramount office
manager, said that the thriller will
open simultaneously at 18 subrun situations
there on October 5. Allen said that
Floridans can be proud of a new 15-minute
short subject in Technirama and Technicolor.
Called "Boats A' Popping." it was
filmed at Cypress Gardens near Winter
Haven and pictures many sensational
water ski stunts at this major tourist attraction
which had never been filmed before.
The Cinemarado Drive-In, operated by
Ardinelle Duncan north of Key West at
Islamorado. was the worst industry casualty
in Florida of Donna, the most destructive
hurricane to the the state in a
decade. The outdoorer was completely destroyed
by winds and water . . . Johnny
Tomlinson. Warner manager, issued invitations
to prominent persons in this area
for a special morning screening of "Sunrise
at Campobello" at the downtown Florida
Theatre.
T. E. Bell, former owner of the local
Wesconnett Drive-In. now is operating the
Victoria and Star theatres in New Smyrna
Beach ... It is reported that D. J. Swartz
has purchased three Fort Myers theatres
from Bob Blotsky. They are the downtown
Lee and the Fort Myers and the City
drive-ins . . . Seen on Filmrow were Eddie
Stern. Wometco film buyer from Miami,
and J. S. Carscallon. Tampa exhibitor.
Thomas P. Tidwell, 20th-Pox manager,
returned from New Orleans, where he attended
a sales meeting. Conducted by Martin
Moskowitz. assistant to Glenn Norris.
the session was also attended by branch
managers Paul Wilson. Atlanta; Howard
Kinser, Indianapolis; Robert Conn. Chi-
cago: Robert C. McNabb, Detroit; Dan
Coursey. Memphis; Bill Bryant, New Orleans:
W. C. Geringer jr., St. Louis, and
J. O. Mock. Charlotte.
Both Tashlin and Wick
Lay Claim to Film Title
HOLLYWOOD—A title battle over the
ownership of the tag, "Snow White and
the Three Stooges," is developing between
writer-director Frank Tashlin and producer
Charles Wick, with 20th-Pox in the
middle. The studio recently inked a coproduction
deal on the project with Wick.
Through his attorneys, Tashlin has infoi-med
Wick and 20th-Fox that he created
the title and that the title inherently contains
the concept of the film. At one
point, he was to have written the screenplay
and directed the feature for 20th-Fox
release, but withdrew his services. The deal
is now signed between 20th-Fox and
Chanford Productions, independent outfit
headed by Frances Langford with Wick as
vice-president. While Tashlin declares that
his withdrawal from the writing and producing
does not affect his interest in the
property. Wick states that during negotiations
Tashlin did not assert he had ownership
rights to it.
No suit has been instituted by Tashlin.
but it is assumed that if present correspondence
is not successful in composing
the differences, litigation will follow.
'One Arabian Night' Yarn
For Gary Grant in 1961
HOLLYWOOD—With the signing of
British writer-actor Bi-yan Forbes to write
the screenplay of an untitled romantic adventure
yarn set in the Middle East, a
third, independent Cary Grant vehicle for
release by Universal was set.
Based on an original script titled "One
Arabian Night" by Sidney Carroll, the
property is blue-printed for a spring of
1961 start. Producer will be Robert Arthur.
U-I is preparing a Christmas release
on the recently completed "The Grass Is
Greener," a Grandon production staiTing
Grant. Deborah Kerr, Robert Mitchum and
Jean Simmons, directed and produced by
Stanley Donen.
A 'Fatima' Rerelease
LOS ANGELES—Warner Bros, is rereleasing
its 1952 religious film. "The
Miracle of Fatima," for an exclusive engagement
at the 4-Star Theatre here October
12. The Fatima series of miracles
reached a climax in a small Portuguese
village in October 1917. Gilbert Roland
and Angela Clarke star in the film, which
was produced by Bryan Foy and directed
by John Brahm.
After almost being thrown by the horse
she was riding in UA's "The Misfits."
Marilyn Monroe insisted on continuing so
that she wouldn't be horse shy.
STRONG LAMPS
ROY SMITH CO.
365 Pork St. Jacktonrilla
SE-G BOXOFFICE September 26, 1960

assisted
. . Lou
MIAMI
T oew's Theatres' Don Baker, manager of
the 170th Street Theatre, and some of
his aides, appraised just how far hui-ricane
Donna would go in her Florida rampage.
Donna was still away off the Florida
coast, when Baker, whose last Loew's
assignment was in St. Louis where one
doesn't acquire much hurricane experience,
did some configurations. As a result, he
and his staff removed 400 seats from the
front of the inclined theatre floor and
moved the costly upholstery to higher
ground. Came the rains and wind and the
water rose, but halted exactly in the line
of seats left bolted to the theatre floor.
Baker had the theatre open in two hours
after the all clear sign, and played to an
audience across an indoor lake of displaced
Atlantic water. Some patrons related that
it gave a Jones Beach amphibious theatre
atmosphere and acoustics to the movie
house.
i
The local Caplan brothers led by Marvin
Caplan by a sister), who operate
the Variety Theatre on South Miami
Beach and dabble in moviemaking, soon
will show their newly completed "Nude
on the Moon," following on the heels of
their "Hideout in the Sun" . Chesler,
who owns Copa City and is part of
General Development here, is new chairman
of the board of Seven Arts Pi'oductions,
formerly Creative Telefilms & Artists,
Ltd., of Toronto. The organization
recently bought 110 films of post-48 vintage
from Warner Bros.
Kirk Douglas, signed to play the role of
Carl Fisher, pioneer developer of Miami
Beach, and Howard Hawks, Hollywood
producer-director, have made reservations
at a Miami Beach motel as headquarters
for the shooting of "The Fabulous Hoosier"
early in October. They are expected to be
accompanied here by either June Allyson
or Doris Day, who will portray Mrs. Jane
Fisher, widow of Carl, who still lives here.
The picture will be produced by the Caplan
brothers, Robert, Jack and Marrien,
who own the Roosevelt and Variety theatres
on Miami Beach and a chain upstate.
Scenes will be shot on an island off Venetian
causeway and other spots around Miami,
as well as Indiana, Fisher's home
state and the home of the Indianapolis
Speedway which he also built.
Louis J. Finske, president of Florida
State Theatres, is treasurer of Florida Fair
which opens at the New York Coliseum
February 4 to run thi'ough February 12.
Brandt Theatre management has not announced
any closing date for "Ben-Hur"
BALLANTYNE IN-CAR SPEAKERS
J
CONCESSION EQUIPMENT & SUPPLIES^
I
PROJECTOR REBjJll£INGJERVICE^J
Prompt, Courteous Service 'Round the Clock
DIXIE THEATRE SERVICE & SUPPLY CO.
1010 North Slappey Drive
P.O. Box 771 Albony, Georgio
Phone: HEmlock 2-2846
at the Lincoln Theatre, but from Columbia's
George Sidney comes the news that a
southern premiere of "Pepe," starring
Cantinflas, Dan Daley and Shirley Jones,
is slated for the Lincoln December 23, just
two days after the world premiere at New
York's Criterion. The showings will be on
a hard-ticket basis, ten noncontinuous performances
a week, with probably a few
extra during the Christmas holidays.
Who is
the world's most popular motion
picture star? Which actress ranks first
among global cinema fans? Loew's 170th
Street Theatre is sampling filmgoers' opinions
to learn what America thinks of these
two questions. It's part of an international
poll being conducted by MGM. which will
undertake similar surveys in Europe, Asia,
Africa, South America and Australia. Miami
Beach was chosen as one of three
North American cities whose population is
considered representative of the entire
United States.
Product Shortage Opening
Way for Foreign Films
HOLLYWOOD — Product shortage will
make it mandatory that commercial theatres
present imported films in commercial-run
theatres throughout the country,
Irving M. Levin of San Francisco, chairman
of the Theatre Owners of America's
Foreign Film Committee, reported at the
convention held here.
Levin's report said that the day will
soon come when such films will be played
in dubbed versions in a majority of theatres
in the country. While they will be
in day-and-date competition with art
houses, the latter exhibitors will have the
remaining advantage that they will show
the films in their original language versions
with English subtitles, thereby still
retaining the regular art-house patronage
they now enjoy.
Levin noted that major Hollywood companies
will release 230 new pictures dui--
ing the calendar year 1960, while at least
that many films will be imported in the
same period. He predicted that film imports
would continue to rise.
Lead in 'Bridge to Sun'
Assigned Carroll Baker
HOLLYWOOD—Carroll Baker will star
in "Bridge to the Sun." the autobiography
of Gwen Terasaki. which Jacques Bar will
produce and Etienne Perier will direct for
MGM. Julian Blaustein has bowed out of
active participation in the project.
Blaustein prepared the film and was
associated with Charles Kaufman on the
screenplay, but casting delay caused him
to drop further activity in order to go into
full work on three other films— "Lady L.,"
"Spinster" and "The Four Horsemen of the
Apocaiypse."
"Bridge" is slated for 40 days locationing
in Kyoto, Japan, during November and
December, plus further shooting in Paris
and Washington. The story treats with a
Tennessee girl who married a Japanese
diplomat dm'ing World War II.
Jack Foreman Named
HOLLYWOOD—Jack Foreman was appointed
general manager of the Samuel
Goldwyn studio, effective September 13.
M. A. CONNETT
SOUTHLANDS PERSONABLE SHOWMAN
Owner and Manager Connett Theatres
NEWTON, MISSISSIPPI
"Small savings in each theatre
become large profits in choin
theatre operations."
ROMAN MIRIO
Cinema Carbons
Monufactured by Elettrocorbonium
S.P.A. Milan, Italy
World's Finest Quality Carbons Since 1895
NEW
First new idea in cinema carbon lighting
since the advent of the high intensity
core. More light by atom bombardment
of carbons rather than the conventional
burning makes for brighter screens using
less voltage at less cost to you.
TRY
ROMAN Mirio cinema carbons may be
your answer to all your present screen
problems. Write for your free samples
and literature.
SAVE
Slower burning with brighter lighting
makes for less costs in your projection
booth. Check our special discount to
you.
CONVINCE YOURSELF
Check those carbon costs and your
present screen brightness and then let
us give you our proposal and special
price and then you can see for yourself
why we can guarantee to cut your
carbon costs 20'^i . meanwhile putting
a brighter light on the screen.
SOLD ONLY DIRECT FROM OIICAGO
-WE PAY THE FREIGHT-
ROMAN MIRIO
Cinema Carbons
Lee ARTOE
ElectroCarbons
940 Belmont Av*. Chlcoge 14, lit
BOXOFFICE September 26, 1960 SE-7

.
I
"When you put in the
Payroll Savings Plan . .
How did it affect company
stock purchases by
your employees?"
jNot a bit.
Al! You see, quite a number of our people had
never made any investment of any kind through regular deductions.
When we put in the Payroll Savings Plan for U.S.
Savings Bonds we gave many of them a brand new idea.
Automatic saving!
"Our State Savings Bonds Director did a grand job of
too|jerating with us. He helped us organize a company-wide
campaign that reached every man and woman on our payroll.
It was explained to each employee— persona///— that
with just one signature on a card he could arrange to buy
the new 3% 9? Savings Bonds, regularly. We got a splendid
response, and we found that our Company stock purchases
increased, too!"
Leading American companies in every one of our .SO
states find that substantial employee participation in the
Payroll Savings Plan is a sound builder of esprit de corps.
People like to feel that they belong—to their company group
and to the group of millions of patriotic Americans who
are contributing to our Nation's Peace Power. Contact
your State Savings Bonds Director for prompt, understanding
help in spreading Payroll Savings information,
person-to-person.
i NOW!
U. S. SAVINGS BONDS EARN VM
!
BOXOFFICE
m"'ii
IHE U. S. GOVERNMENT DOES NOT PAY FOR THIS ADVERTISEMENT. THE TREASURY DEPARTMENT THANKS. FOR THEIR PATRIOTISM. THE ADVERTISING COUNCIL AND THE OONOR ABOVL
SE-8 BOXOFFICE :: September 26, 1960

Wayne Talks 'Alamo' UTOO Rescinds Its One-Term Rule
Al Cowboy Fame Hall And Re-Elecfs Stonum and Brunk
OKLAHOMA CITY—Two picture
notables
were in town—John Wayne and James
I Maverick) Garner. Wayne, big daddy of
the he-men western stars, is now sitting
even taller in the movie saddle; the 53-
year-old actor has forsaken his horse for
a chair with his name on the back.
The success of his newest venture as
director and producer soon will be evidenced
when his costly epic, "The Alamo,"
is released. Wayne also is the hero, Davey
Crockett. Howard Fedderer, president of
State Theatres, has a tentative starting
date of November 9 at the State.
"We are trying to bring back to the
American people the heritage they have
in America," said the husky actor who has
spent 33 years as Hollywood's most durable
boxoffice attraction. Wayne was here to
help promote the Cowboy Hall of Fame,
and get in a few plugs for his new picture.
He was the center of attraction Friday
(16) at a combined luncheon of the Oklahoma
City Chamber of Commerce and the
Oklahoma Cowboy Hall of Fame Ass'n.
Admirers crowded in front of the Skirvin
Tower Hotel to get a glance of the he-man
movie star.
In rapid order, Wayne was fitted out in
an Indian head-dress, handed a giant key
to the city by Mayor Norick, made an
honorary colonel by Judge Kirsey Nix, a
long time friend of the actor, and was
presented a massive floral piece weighing
200 pounds while the Kiltie band played
outside of the hotel.
A cheering demonstration was staged on
the spot by Northeast Junior High School
cheerleaders, who fitted the name of "The
Alamo" into the yell. The floral piece in
the shape of a large "A" (for Alamo), was
designed by the Oklahoma State Floral
Ass'n, and contained more than 1,200
flowers. Wayne said he had never seen
anything like it in his whole life.
Later, in his hotel suite, Duke, as his
friends call him, posed for photographers
and talked to the press.
Garner attended the Cherokee Strip
celebration at Ponca City. It was just 67
years ago that the Cherokee strip was
opened for settlement. "Maverick" joined
an oldtime wagon train which was heading
for Ponca City from Hunnewell, Kas.,
on the old 101 ranch trail. Several wagons
and about 50 horsemen were with the
train, which was waylaid by a bunch of
Indians, and Garner showed the folks just
how to ward off the Indian attack. Most of
the Indians bit the dust or rode off in disgust,
just as in the movies and television.
Peter Wellman Ends His
Retirement in Year
GIRARD, OHIO—Peter Wellman, who
disposed of the last of his theatres here
and in Youngstown in 1959 and retired,
is back in business after only a year of
ease.
Wellman has regained the Newport Theatre
in Boardman, a Youngstown suburb,
from Associated Theatres of Cleveland, to
whom he had leased the house, along with
the Belmont in Atlantic Mills (converted
to a retail outlet) . and the North Side,
West Side and South Side drive-ins.
Salt Lake Villa Moves
On With 'Windjammer'
SALT LAKE CITY—Another chapter in
the short history of Salt Lake's Villa Theatre
was written with the introduction
there of Cinemiracle. The "youngest" theatre
in Salt Lake, only ten years old, was
refurbished and a 100-foot wrap-around
screen and new sound and projection
equipment were installed for the showing
of "Windjammer."
Subject of a score of newspaper articles
and pictures and several radio and television
shows before its opening, the premiere
performance of "Windjammer" was
a sellout. M. Warshaw, president of Grand
Central Markets, underwrote the premiere
by guaranteeing $10 for each ticket, with
proceeds going to CARE. He distributed
one ticket with each $50 of groceries purchased
at his stores prior to the premiere.
The premiere attracted business, church,
civic and film industry leaders. These included
actor Tony Randall, who emceed
the opening night show and also appeared
on the stage of the Uptown Theatre where
his own movie, "Let's Make Love," opened.
Other film personalities included Samuel
P. Norton, Cinemiracle executive, and
Mrs. Norton; H. L. Cox, Cinemiracle sales
executive; singer Lauritz Melchior, and
Miss Norway, Miss Sweden and Miss Denmark.
Abraham Becker, assistant director
of CARE, also was in the audience as were
local film leaders.
This marks the second major technical
change at the Villa in its decade of operation.
First was the installation of Todd-
AO. Since showing of "South Pacific" for
a year, the theatre has been successfully
operating on a policy of performances
every night and three matinees weekly.
Ted Kirkmeyer is manager of the Villa,
which is operated by Fox Wasatch Theatres,
a subsidiary of Fox Intermountain.
Theatreman Petty Has
Big Scare From Snake
FAIRFAX. OKLA.—Bill Petty, manager
of the Tall Chief Theatre, is the first
to come up with a rattlesnake stoi^y this
year, and he trembles yet as he tells it.
Sunday morning, after cleaning and
picking up in the theatre, he carried a load
of bottles to the alley. A rustling noise
didn't bother him but when the snake hit,
and stuck to his pants he kicked so hard
he not only dislodged the snake, he sat
himself down in the alley.
A Hominy veterinarian tells Bill the
snake was 14 years old. His stomach contained
a kitten, some mice, a bird and
an omen of an early cold spell.
some other small animals. Bill says.
Friends tell him the snake probably came
to town hunting a place to spend the winter,
Petty also operates the Petty at nearby
Hominy.
Harrison Acquires 'Sky'
NEW YORK—Edward Harrison will distribute
"Another Sky," a new English film
shot entirely in Morocco.
OKLAHOMA CITY—About 100 attended
the one-day meeting of the United Theatre
Owners of Oklahoma here Monday
(12), including managers and salesmen
from film companies.
Paul Stonum, Anadarko, was re-elected
president and Sam Brunk was renamed recording
secretary and executive director.
Addressing the convention were J. D.
McCarty, speaker-elect of the Oklahoma
legislature, and Cleta John Rogers, state
senatorial candidate. U. S. Senator Robert
S. Ken- and Everett Collins of Sapulpa,
president of the state senate, were scheduler
to appear on the program but failed to
make it.
WORLEY BOARD CHAIRMAN
Other officers elected included J. Siebert
Worley, Shamrock, in the Texas Panhandle,
chairman of the board; Johnny
Jones, Shawnee, first vice-president; Bernard
McKenna, Perry, second vice-president;
Jep Holman, Maysville, third vicepresident;
H. D. Cox, Binger, secretary,
and Claud Motley, treasurer.
Directors elected to serve until next July
1: Congressional District 1. Homer C.
Jones, Alva, and G. N. "Mickey" Walker,
Newkirk; district 2, Weldon Brown of
Nowata and Charles Proctor of Muskogee;
district 3, O. K. Kemp, Poteau, and R. O.
Thompson, Healdton; district 4, Woody
Sylvester, Stillwater, and Charles Fletcher,
Ada; district 5, Jep Holman and Bernard
McKenna; district 6, H. D. Cox and George
Stovall, Sayre: Texas Panhandle, H. S.
McMurry, Dumas, and Worley.
Directors elected at large: Johnny Jones
and BUI Slepka. Okemah; Clint Applewhite,
Carnegie; Stonum and Motley.
C. B. "Brownie' Akers, a stockholder
with Video Independent Theatres, who
manages television station KVOO in Tulsa,
acted as emcee and also gave a glowing
talk regarding the friendship of the theatre
owners for Kerr and Collins.
HEAR DISTRIBUTORS REPORT
Distributor representatives reported on
current and upcoming product as follows:
Dewey Gibbs. Columbia; George Fisher,
MGM; Buck Weaver. Paramount; Harry
McKenna, Screen Guild; Grady James
20th-Fox; Eddie Greggs, UA; Charles
Hudgens. U-I. and Don Tullius, WB.
Jones of Shawnee spoke on "You Got to
Tell 'em to Sell 'em." He showed that a
good campaign on an average picture
certainly pays off.
New officers and directors were re-elected
after the old one-year rule was rescinded.
Welcomed were Grace Moulder, the
theatrewoman of Sapulpa; Red Slocum,
former executive director of UTOO who
now is a wholesale liquor salesman, and
Blackie Blackstone, retired film salesman.
The exhibitors attended a screening of
"High Time" following the meeting.
President Stonum called a meeting of
the new board for November 15 at Hardy's
here.
The largest preview audience ever assembled
attended 53 simultaneous previews
of Stanley Kramer's "Inherit the Wind."
BOXOFFICE :: September 26, 1960 SW-1

Cozy in Tulsa Closes
50'Year Operation
TULSA—The Cozy Theatre closed its
doors Tuesday tl3i after nearly half-acentui-y
of continual operation. Its closing
left Tulsa with only four downtown
theatres, the Majestic. Orpheuni. Rialto
and Tulsa.
Thus the old Cozy joined the limbo of
darkened movie houses of Tulsa, such one
time fun shops as the Ritz, Cameo. Rio,
Dreamland, Gayety. Lyric. Main Street,
Broadway, Palace, Strand, Gem, Wonder-
As a screen game,
HOLLYWOOD fakes top
honors. As a box-office attraction,
it is without equal. It has
been a favorite with theatre goers for
over 15 yeors. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO.
3755 Ook(on St, * Skokic, Illinois
H
U

.
—
^71^
^^^
CENTURY PRESENTS THE MOST
REVOLUTIONARY THEATRE SOUND
SYSTEM EVER DEVELOPEDI
No more costly, troublesome racks
of equipment
Reduces contract labor
Nothing to install except a "standard"
projector and reproducer
(single projector operation)
No photocells, no vacuum tubes
and only one pair of wires from the
sound reproducer to the stage loudspeaker
{single channel system)
• So reliable it may need no repairs
for years
• Models for all theatres—from small
to large
You have never known
anything like it . .
. . SO small you
can hold it
in the palm of
your hand I
See your Century Dealer or write:
CENTURY PROJECTOR CORPORATION
NEW YORK 19, N. Y.
Hardin Theatre Supply Co. Oklahoma Theatre Supply Co.
714 South Hampton Road
Dallas 11, Texas
628 West Gi Grand Are.
Oklahoma City 2, Oklahoma
Southwestern Theatre Equipment Co.
1622 Austin Street
Houston 2, Texas
BOXOFnCE :: September 26, 1960 SW-3

. . . Angel
. . Visiting
. . The
:
. . The
. . But
. . The
—
SAN ANTONIO
\X7iUiani Famsworth of the Cinema Art
Theatres circuit returned from a trip
to New Yorli City where he visited relatives
Morris Willson reported in his
. . . Bexar Pacts column of the San Antonio
Daily Light that when a San Antonio Marine
Reserve unit marches from Gonzales
to the Alamo City as part of the hoopla for
the premiere of "The Alamo." the Alamo
wing of the Air Force Reserves will drop
supplies to the marching marines—candy
bars and heel plasters!
i
Estrellas del Sur Stars of the South),
who have recently appeared on the stage
of the Alameda Theatre, were on hand at
the International Airport to serenade Mrs.
Peter Lawford. wife of the film star, who
arrived on the Kennedy-Johnson plane.
She is Senator Kennedy's sister Patricia.
The 18-member group of singing musicians
were flow'n to San Antonio from Mexico
City for the one-day political speaking
which was climaxed in front of the old historical
Alamo Mission on Alamo Plaza
here.
When John Wayne was in Liberty. Tex.,
recently, he rang the replica of the Liberty
Bell. The occasion was the dedication of
the bell to the Liberty Muscular Dystrophy
Research Foundation. The bell was cast in
London, England, by the Whitechapel Bell
Foundation, the same firm that made the
original Liberty bell back in 1752 . . .
Samuel Schwartz and Mr. and Mrs. Lloyd
GET THE MOST
For Your Carbons
A New Carbon Saver
Inexpensive, Eosy to Use.
No Drilling, No Tools Required
Soves Hundreds of Dollors Per Yeor
0mm & IJmm size $3.00 eo.,
6mm size S4.50 eo., postpoid
For Rotating Carbons Only
REBUILT E-7 SIMPLEX MECHANISMS
BARGAINS-SALE OR TRADE
WRITE FOR SPECIAL DEAL
YOUR SPROCKETS GROUND FOR FOX
HOLE PRINTS $2.00 ea.
REPAIR SERVICE FOR PROJECTORS-
AMPLIFIERS-SOUND HEADSETC. ETC.
LOU WALTERS
PROJECTOR REPAIR SERVICE
8140 Hunnicut Rd. Dallas 28, Texas
Munter. Eagle Pass theatre operators, returned
to that border city following a
three-week vacation trip spent in New-
York City.
Manager Charles A. Wolf of the Prince
brought in "Morals Squad" plus "Street
Fighter" for adults only.
From Austin came news that Nancy Aidrich
is the amusements editor of the newly
started Austin Reporter, a weekly tabloid
Infante, Mexican film star,
stopped here on his way to Denver for personal
appearances . . . T. J. "Stout" Jackson
of Jackson Roadshows, Robstown, now
is preparing a special stage presentation
to play several west Texas cotton region
towns . the Mexican film exchanges
were Hiram Parks, El Capitan,
Lubbock; Noa Ramirez, the Rio. Alice:
Kenneth Garrison, the Lyceum. New Orleans,
and Hernan R. Garza, H&H Drivein.
Rio Grande City. Tex.
Interstate city manager George M. Watson
was recovering in the Santa Rosa Hospital
from a foot injury sustained from a
mishap at his home recently . . . Manager
Lynn Krueger of the Majestic, held a
special Satui-day morning screening of
"Hell to Eternity" for members of the
U. S. Marine Corps including the reserves
who put their stamp of approval on
the picture.
EL PASO
The Plaza Theatre played "Ocean's U"
and "Hell to Eternity" as 30th anniversary
week attractions. Manager Bill
Chambers lined up radio station KELP for
approximately 100 free spots on a Lucky
n deal in which 5.000 numbered entertainment
certificates were given to patrons
at the Plaza. On each was a plug for
"Ocean's 11" and notice that the names
of lucky 11 winners would be announced
over KELP. The prizes were passes to any
of the four Interstate theatres here. Three
of the city's disc jockeys invited 500 women
to be their guests at a special deejay
screening of "Hell to Eternity," starting
at 9 a.m. in the Plaza. Free doughnuts and
coffee were served by a nearby restaurant.
Local 153 placed Leonard Davison, stationed
at nearby Ft. Bliss, to sub for Jack
Pryor as maintenance man at the Plaza
Theatre w-hile on a vacation. Davison carries
a Los Angeles card as a lighting technician.
He worked in the CBS television
studio before being called into service . . .
Gordon James, in the State booth, has a
new Comet . wife of projectionist
Wayne Conway, injured in a car collision,
has gone home to continue her recuperation
along with her husband, also injured.
The wife of Peter Lawford was in the
Democratic party which met Senator Kennedy
and Lyndon B. Johnson here to make
a campaign tour of Texas. She is candidate
Kennedy's sister . . . Jayne Mansfield
appeared in the opening festivities of the
New Mexico state fair at Albuquerque under
the sponsorship of Brown Pipe & Supply
Co. . 22nd was the announced
concluding date of "Ben-Hur" when it was
opened last spring at the Pershing, but
Manager Nacim Miledi was continuing the
epic.
John C. Wilson, Boxoffice correspondent,
has received an invitation from officials
of Operadora de Teatros to attend
the formal opening of their newest theatre
at Chihuahua City October 12 ... If "College
Confidential " has anything to do with
determining the future success of Steve
Allen as an actor, he's got it made! The
picture played a seven-day engagement
simultaneously at the Del Norte and Bordertown
drive-ins and the downtown Crawford
Theatre. Increased and composite
newspaper coverage, together with frequent
radio announcements helped sell the
picture. Jim Carty, "Dutch" Veeren and
Bill White are the respective managers.
John Bannister, a 40-year-old employed
attorney, is the new manager of L. R.
Dollison's North Loop Drive-In. Admitting
he finds his first experience with theatre
business an enjoyable challenge. Bannister
began his new career August 13.
Daytimes, he is employed by the El Paso
Natural Gas Products Co. as a land man
in charge of the legal clearing and securing
of land leases. He was born in Thui--
mond. W. Va. In 1949 he came to Roswell,
N. M., as a newspaper reporter and in 1950
located in El Paso with General Motors
as an insurance adjuster. He is married
and has two children.
Family Man Challenged
To Support Good Films
ST. PAUL—A plea for more family-type
pictures at drive-in theatres was made
recently by a reader of the St. Paul Dispatch
in a letter to Bill Diehl. entertainment
columnist for the paper. The reader
wrote
"We are a couple with three childi'en
and one of our few pleasm'es were the
movies. All winter we wait for the drive-in
theatres to open. I've watched the ads for
decent shows, but they don't have any.
What happened to the wholesome dog and
horse pictures? . theatres should
have at least one night a week for a
family-type picture. Here is an example
of today's titles: 'Psycho.' 'The Apartment,'
•Pillow Talk.' "
Diehl pointed out that today the boxoffice
blockbusters are the Psychos and
The Apartments, although he was sympathetic
with the reader's views. He also
pointed out that one neighborhood theatre
tried a family entertainment policy, playing
nothing but wholesome films.
"It went busto. Diehl wrote, "and now
"
is closed . the family night idea
has a lot of merit, and some exhibitor
should give it a try. And when he does,
those who voice the need for something
like this should then actively support it."
MODERN SALES & SERVICE INC
For all your thtatrt ne*d$
Authorized dealer for
R.C.A.— Motiogropli— Aihcroft
2200 Young StreM, DoUoi, Thw
Southwestern Theatre Equipment Co., Inc.
Vour Complete Equipment and Supply Houso
CENTURY — RCA — ASHCRAFT
CApitol 2-9906
1618 Austin St
P. O. Box 2162
Houston 1, T«xas
"W« Appreciate Your Business"
SW-4 BOXOFFICE September 26, 1960

—
—
—
Another Solid Week
At Milwaukee Houses
MILWAUKEE—"Cinerama" at the Palace
and "Ben-Hur" at the Strand were
still leading all downtown houses in overall
grosses. "Psycho" however, was still going
strong in its fourth week at the Riverside.
Business in general around town was
good.
(Average Is 100)
Pclace This Is Cinerama (Cineromo), 6th wk. 300
Riverside Psycho (Para), 4th wk 200
Strand Ben-Hur (MGM), 20th v/k 300
Towne—Can-Can (20th-Fox), 7th wk 125
Warner Ocean's 11 (WB), 3rd wk 190
Wisconsin One Foot in Hell (20th-Fox); The
High-Powered Rifle (20th-Fox) 150
Large Turnout for Variety Tourney
Tine Young Cannibals' 105
As Omaha Newcomer
OMAHA—The State Theatre was the
only downtowner which bettered par figures
at the boxoffice. "All the Fine Young
Cannibals" reached 105 per cent of average.
The Orpheum did fairly well with the
holdover "Strangers When We Meet."
Coopen Ben-Hur (MGM), 31st wk 110
Dundee On the Beach (UA), reissue 85
Omaha
Orpheum
wk.
Let's Moke Love (20th-Fox) 90
Strongers When We Meet (Col), 2nd
.95
Stote—Ail the' Fine' 'Voung Cannibals '(MGM)! !l05
"Crowded Sky' Starts Fast
At 130 in Minneapolis
MINNEAPOLIS— "The Crowded Sky" at
the Lyric made the best showing among
the new offerings with a rating of 130 per
cent. "Ben-Hui-," in its 30th week at the
Academy Theatre, continued to lead the
holdovers with a rating of 700 per cent.
Runners-up were "The Apartment," in its
nth week at the World, with a rating of
175 per cent and "Ocean's 11," in its fifth
week at the RKO Orpheum, with a rating
of 175 per cent.
Academy Ben-Hur (MGM), 30th wk 700
Century This Is Cinerama (Cinerama), reissue,
4th
Gopher
wk
The Angel Wore Red (MGM)
110
75
The Crowded Sky ( WB) 1 30
Lyric
Orpheum Oceon's 11 (WB), 5th wk 175
of (AlP), wk
Stote From the Terrace (20th-Fox), 3rd wk 75
Ponf—The House Usher 3rd 150
Suburbon World Sons and Lovers (20t-h-Fox),
5t-h wk 100
World The 175
Aportment (UA), 1 1th wk
Kiwanis in Oconto. Wis.
Seek Theatre for Town
OCONTO, WIS.—Concern for this community's
moviegoing youngsters who have
suddenly been deprived of a theatre to
spend some of their leisure time was expressed
by directors of the Kiwanis Club
at their last meeting.
The Badger, the town's only theatre,
was closed late in August and will be converted
to an eight-lane bowling establishment.
Francis Perrizo and Marvin Lane
will be the operators.
Harvey Perrizo, part owner of the former
theatre who has no interest in the
new venture, will be contacted by club officials
to find out if he would be interested
in setting up a smaller theatre for Oconto,
the directors agi'eed. Any help of any
kind that may be necessai-y to negotiate
for a new show house will also be offered,
the directors decided.
Headlined in the role of Pendragon in
UA's "Jack the Giant Killer" is Torin
Thatcher.
More than 150 motion picture folk participated in the Variety Club annual
golf tournament and outing at the Brynwood Country Club in Milwaukee. Francis
Bickler. booker-buyer for Fox Wisconsin, won the top prize, a new car. Hank
Toilette, general manager for the Marcus circuit, retained his championship
trophy. Al Meskis, Warner Theatre manager, won the booby prize. Top photo, at
the first tee, left to right: Don Perlewitz, Al Meskis, M. Fritz, Bob Lucht and J.
Pagliano. Bottom: Al Copeland, new zone manager for Stanley Warner; Harry
Mintz, SW district manager; Ben Marcus, the circixit head, and Louis Orlove, publicist.
Frank Steffy, 75. Dies;
Retired Theatre Manager
MINNEAPOLIS—Word has been received
here of the death in San Pedro.
Calif., of Fi-ank Steffy,
75, who was managing
director of the
Radio City Theatre
here from 1944 to
1952. Steffy joined
the Minnesota
Amusement Co. in
1930 as manager of
the State Theatre
here, a position he
held until 1944 when
he was transferred to
the Radio City Thea-
Frank Steffy tre.
In 1952 he was transferred to Maco's
American Theatre here as manager and
later managed the Loring Theatre. He retired
in 1956 and moved to California in
1959.
Previous to joining Minnesota Amusement
Co. he was associated with Loew's
Theatres, Fox West Coast Theatres and
other circuits.
Funeral services were held Wednesday
1 7) in San Pedro.
Survivors include a sister, Mrs. Florence
Drousdale, San Pedro, and two brothers.
Dr. Guy, San Pedro, and Dr. Chester,
Chicago.
MILWAUKEE
Exhibitors from a dozen theatres in the
southwestern part of the state attended
a conference at station WREX-TV,
Rockford. 111., to set up a saturation campaign
on "For the Love of Mike." WREX-
TV, of which Joe Baisch is vice-president
and general manager, and Jack Lightner,
the promotion manager, will spearhead the
drive. Both men are former Milwaukeeans,
having been with both the Fox and Standard
circuits here. Following the conference,
Baisch screened the spots, and then set
up coffee and cakes for the visitors. The
conference was called to set up this campaign,
because a similar promotion of "A
Dog of Flanders" with WREX-TV developed
an amazing response. Louis Orlove,
20th-Pox, set the wheels in motion, and in
a week will go to Wausau. to do a similar
job for the theatres in that area.
The mayor's motion pictiu'e commission
will now function with both commissioners
and aides alike given voting rights. Aides,
who are appointed by the commission for
one-year terms, previously only advised the
commission. At this stage, however, commission
members said that the aides had
just as much movie experience, and should
have the same voting rights. There are
15 aides and nine commission members.
The commissioners are appointed by the
mayor for foui'-year terms.
BOXOFFICE September 26, 1960 NC-1

. . Fiank
. .
. . Sandow
. .
. . Helen
. . Frank
Slim
MINNEAPOLIS
Pddie Ruben, head of Wehvoith Tlu-alres.
won the Cadillac given away at the
annual Variety Club contribution dinner
Wednesday il4i. Ruben, however, won the
car in absentia, as he and his wife have
been touring Europe . . . Rosalind Russell
was in to appear at a fashion show sponsored
by the Friends of the (Arti Institute
at Dayton's, department store.
Harold Field, head of the Pioneer circuit,
and his cousin. Herman Fields of Clarinda.
Iowa, attended the TOA convention in Los
Angeles . Cooley. editor and publisher
of Greater Amusements, regional
trade publication, also was a California
vacationer . . . Diane Marcy. booker at National
Screen Service, vacationed in Madison,
Wis., and Chicago.
Mrs. Orville Nelson has closed her Lake
Theatre at Hendricks for the winter . . .
The Rex Theatre at Iron River. Wis., operated
by Ernest Chantelois. also closed
. . . Drive-ins in the northern part of the
state are starting to close already
Genevieve Donovan, cashier at
.
Columbia,
is vacationing in South Dakota Chariots
drawn by the "Ben-Hur" horses
. . .
were
; a screen game,
HOLLYWOOD takes top
honors. As a box-office attraction,
it is without equal. It has
been a favorite wllh theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLIYWOOD AMUSEMENT CO. .
3750 Ookton St. * Skokie, Illinois
raced in the annual Zuhrah Shrine Showdeo
at the Minnesota State Fairgrounds
September 17, 18.
Outstate exhibitors on the Row were Roy
McMinn, Superior, Wis.; Sidney Heath,
Wells: Donald T. Dawson, Ortonville;
Loren Leng, Grand Marais, and Howard
Underwood, Brainerd . R. Holman,
operator of the Lake Theatre at
Buffalo, was married Monday (19> to
Mrs. Myrtle M. Rantham of Buffalo. A
pioneer exhibitor in the area. Holman entered
motion picture business about 30
years ago when he built the Hollywood
Theatre at New Effington, S. D., which he
ran for many years.
Leaders of United Steel Workers of
America locals in Minnesota, northern
Wisconsin and Upper Michigan joined in
purchasing a television set for patients in
the Variety Club Heart Hospital on the
campus of the University of Minnesota .
Friends in the Twin Cities of Sam Gorelick,
pioneer distribution executive who
died in Chicago, were sorry to hear of his
death. Gorelick. who was with RKO Radio
for some 30 years, was a regular visitor
here.
Rudy Lueders closed the Rex Theatre at
Little Fork . . . Charles MuUin reopened
the State Theatre at Kadoka, S. D., following
several weeks of remodeling . . . Charles
Meister is the new^ manager of the Omwick
and Filler theatres at Valley City,
N. D. He formerly managed the 59-Hi Outdoor
Theatre at Thief River Falls ... In
celebration of his sixth anniversary in the
business, Jake Heier, manager of the Star
Theatre, Selby. S. D., put on a free show
for patrons and friends.
Howard Underwood is now doing the
buying and booking for the Brainerd at
Brainerd and the Falls at Thief River
Falls, w^hich are part of the new North
Star Theatres setup. The Gull Drive-In at
Brainerd, which closed for the season Sunday
1 18 1, also is part of the new organization.
The situations formerly were operated
by Home Theatres.
TV Set Sales Decline
OTTAWA—A continuing decline in the
sale of television sets to dealers in this
country was reported by Electronic Industries
Ass'n of Canada.
OMAHA
gill Zedicher of Osceola, one of a large
contingent of exhibitors on the Row.
brought a ray of cheer w'ith him. He said
he had noted a little upswing in business
. . . Pat Halloran, Buena Vista manager,
was back on the job after vacation and a
visit to the hospital. He reported he is
feeling better . Christiansen,
20th-Fox assistant booker, and her husband
planned a vacation in Minnesota but
feared it would be too cold for their favorite
sport of water skiing.
Mike Gaughan. manager o'' th^ Coooer
Theatre, has been with the Cooper Foundation
for some time, managed a number
of the foundation's Omaha theatres and,
of course, was well-acquainted with the
executive personnel of the organization.
However, he had never met the staff in the
Lincoln headquarters. Last week he paid
the home office a visit and met in person
the people he had had daily conversation
with over the phone for years. One girl
said "I expected you to be real dark." Answered
Mike: "What, a theatreman getting
out in the sunlight?" Nancy Fi-itcher,
treasurer at the Cooper, is back on the job
after being hospitalized for a few^ days.
Frank Janicek, 20th-Fox shipper, reported
that his son Laddie got breakfast
for his two childj-en when Laddie's wife
was not feeling well one morning, later
discovered she had died as the result of a
May Witthauer. 20th-
heart ailment . . .
Fox exchange manager's secretary, attended
an Iowa WSCS meeting of the
Methodist Chui-ch at Des Moines.
Tent 16's picnic at Dahl's Lazy Acres
was a big success despite one postponement
because of weather. All proceeds will go to
the tent's charity fund . . . Paul Fine. National
Theatre Supply representative here,
met Glenn Slipper of the Kansas City office
for a swing in the Sioux City and
Spirit Lake area . Larson, 20th-
Fox manager, attended a two-day division
sales meeting in Denver . . . Jack Klingel.
State Theatre manager, got his car back
last week. It was badly damaged when
Jack went to sleep driving back from
Lincoln and ran off the road.
se/icf/ne M
n 2 yeors for $5 D
n Remittonce Enclosed D Send Invoice
' year for $3 G 3 yeors tor $7
THEATRE
STREET ADDRESS
TOWN ZONE STATE..
NAME
POSITION
THE NATIONAL FILM WEEKLY 52 issues a year
825 Van Brunt Blvd., Konsot City 24, Mo.
Exhibitors on the Row included
Nebraskans Ray Kaiser. Crofton: Mrs.
Otto Leise, Bloomfield: Warren Hall, Burwell
: Howell Roberts, Wahoo : Frasier,
Havelock: Charles Thoene. Lyons: Virgil
Kula, Fullerton: Bill Zedicher, Osceola:
Sid Metcalf. Nebraska City: Ed Christiansen,
Ord, and lowans Carl and Jim Harriman,
Alton: Frank Rubel, Central States
of Des Moines: Arnold Johnson, Onawa,
and Byron Hopkins, Villisca.
Maco Must Pay $23,763
MINNEAPOLIS—The Mimiesota Amusement
Co. here has been ordered by federal
Judge Axel Beck to pay J. Fred Larkin of
Sioux Falls $23,763 in a suit charging
breach of contract. Larkin, a former South
Dakota district manager for Maco, had
sued for $36,000. He claimed the company
promised in 1943 a lifetime salary of $75
weekly and insurance benefits if Larkin
continued to stay with Minnesota Amusement
until after World War II.
NC-2 BOXOFFICE September 26, 1960

.
—
^^^
CENTURY PRESENTS THE MOST
REVOLUTIONARY THEATRE SOUND
SYSTEM EVER DEVELOPEDI
No more costly, troublesome racks
of equipment
Reduces contract labor
Nothing to install except a "standard"
projector and reproducer
(single projector operation)
No photocells, no vacuum tubes
and only one pair of wires from the
sound reproducer to the stage loudspeaker
(single channel system)
• So reliable it may need no repairs
for years
• Models for all theatres—from small
to large.
You have never known
anything like it . .
. SO small you
can hold li
In the palm of
your hand I
^^^
Quality Theatre Supply Co.
See your Century Dealer or write:
CENTURY PROJECTOR CORPORATION
NEW YORK 19, N. Y.
Des Moines Theatre Supply Co.
1515 Davenport St. 1121 High St.
Omaha, Nebraska Det Moines 9, iowo
Minneapolis Theatre Supply Co.
75 Glenwood Ave.
Minneapolis 2, Minnesota
BOXOFFICE :: September 26, 1960 NC-3

. . Oakland's
. . Fire
. . The
D E S
MOINES
•The annual two-day meeting of Central
States Theatre Corp. was held at the
Blue Horizon Motel in Clew Lake two
weeks ago with 60 managers attending.
SAYEonREPAIRS
WE DO THE JOB RIGHT—
& REASONABLY!
Sovc Money! Save Timcl Fast, dependable
service. Standard and Super Simplex, Century
and Motiograph Proieetors.
Coll us anytime.
30 Y^ors service to Iowa theatres.
DES MOINES THEATRE SUPPLY
CO.
1121-23 High St. • Des Moines, Iowa
P/ione—CHcrry 3-6520.
The meeting was headed by Myron Blank,
president: L. J. Wegener, general manager,
and Earl Lehman, secretai-y-treasurer.
Among the speakers were Tim Claggett.
Washington, D. C, representative of the
Motion Picture Ass'n of America, who discussed
business problems of the theatres
and the forthcoming products from Hollywood.
.Mr. and Mrs. S. R. Nothem announced
they will reopen the Vogue Theatre in
Remsen after a two-month lull due to
lack of patronage. The theatre will operate
six days a week . new manager at
the Strand Theatre in Waterloo is George
A. Catazano jr., who was transferred by
Tri -States from the Capitol Theatre in
Davenport. He replaces Virgil Bachman,
manager of the Strand for less than a
month, who left for a job in California.
Bev Mahon and Bob Fridley. co-owners
of the Holiday here, have installed new
lounger seats with extra high reclining
backs in the theatre at 3400 Southwe.st
Ninth .
volunteer firemen
were called to the theatre recently when a
popcorn machine caught fire just before
the show was to begin. The fire was confined
to the machine. Although the lobby
was filled with smoke, the movie was held
as usual . razed the Palo Alto Theatre
at Ruthven. It has been closed several
years.
The Women's Committee of Variety held
its annual potluck dinner Saturday il7)
at the airport shelter house, with a box
luncheon and film at noon on Monday.
They met for the luncheon at the Univer-
.sal Film Exchange. Mrs. David Gold served
as hostess. Proceeds from both e\'ents will
go to the assistance of those afflicted with
cystic fibrosis . . . "Ocean's 11" was held a
third week at the RKO-Orpheum.
'Portrait' Airer Opening
Attracts 1,500 Patrons
HARTFORD— Initial booking of U-I's
smash hit, "Portrait in Black." on the
Pcrakos Theatres Associates Circuit proved
tremendous at the Hi-Way. Bridgeport.
General Manager Sperie P. Perakos disclosed
that 1,500 persons attended opening
night performance.
Appoints Jim Jouravloff
NEBRASKA CITY, NEB.—Jim Jouravloff.
formerly of San Francisco, Calif., is
the new as.sistant manager and projectionist
at the Pioneer and Trail drive-ins here,
according to Manager Sid Metcalf.
Jouravloff and his wife and child have
moved here to make their home.
Nancy Kovack to Columbia
HOLLTWOOD—Columbia Pictures has
signed New York actress Nancy Kovack to
a contract. She made her screen debut in
"Strangers When We Meet" and returned
for a key role in "Cry for Happy." She will
report to the studio in November.
Join the Widening Circle
Send in your reports to BOXOFFICE
on response of patrons to pictures
you show. Be one of the many who
to—
report
Address your letters to Editor,
'Exhibitor Has His Say," 825
Van Brunt Blvd., Kansas City 24.
Mo.
THE EXHIBITOR HAS HIS SAY
A Widely Read Weekly Feature of Special Interest
BOXOFFICE
Always in the Forefront With the News
NC-4 BOXOFFICE :: September 26, 1960

—
——
—
'All the Young Men'
Cleveland Bow 200
CLEVELAND— "AH the Young Men" was
the outstanding downtown attraction, doing
double average business at the Hippodi'ome.
For the seventh straight week,
"Psycho" was in the high grossing brackets,
hitting 180 per cent at the Stillman,
while "Ocean's 11" registered a strong 125
per cent in its foui'th week at the Allen,
where it stays another week. Out at the
Heights Art Theatre, "Sons and Lovers"
continued strong in its fourth week.
(Average Is 100)
Allen—Oeeon's 11 (WB), 4th wk 125
Heights Art^ Sons and Lovers (20th-Fox), 3rd wk. 200
Hippodrome All the Young Men (Col) 200
Ohio Ben-Hur (MGM), 34th wk )10
Palace The Crowded Sky (WB) 95
State The Angel Wore Red (MGM) 75
Stillman— Psycho (Para), 7th wk 80
)
Excellent Cincinnati Start
For "All the Young Men'
CINCINNATI—Business was holding up
surprisingly well at numerous local situations,
pleased house managers reported.
"All the Young Men" got off to an excellent
start at the Keith as did "I'm All
Right, Jack" at the art Guild. The longrun
"Ben-Hur" at the Capitol spurted
after the house had been hard hit over the
recent holiday weekend by an air-conditioning
breakdown.
Albee Ocean's 11 (WB), 4th wk 90
Capitol Ben-Hur (MGM), 27th wk 275
Esquire Carry On^ Nurse (Governor), 6th wk. ..175
Grond Psycho (Poro), 8th wk 140
Guild I'm All Right, Jock (Col) 175
Keith All the Young Men (Col) 200
Palace All the Fine Young Cannibals (MGM).. 95
Volley—Con-Can (20th-Fox), 13th wk 110
'Terrace,' 'Psycho' Punch
Still Potent in Detroit
DETROIT—The two top positions in percentage
rankings went by a long margin to
long-standing holdovers— "Prom the Terrace"
at the suburban Mercury and "Psycho"
at the PaUns.
Broodway-Capitol The Wild One (Col); The Mob
(Col), reissues 100
Fox Lefs Make Love (20th-Fox); The High-
Powered Rifle (20th-Fox), 3rd wk 80
Madison Can-Con (20th-Fox), 15th wk 110
Mercury From the Terroce (20th-Fox), 5th wk. 150
Michigan Ocean's 11 (WB), 4th wk 120
Palms—Psycho (Para), 7th wk 130
Trans-Lux Krim Come Dance With Me!
(Kingsley), 3rd wk 100
Armstrong Theatres Opens
Bellevue, Ohio, Theatre
BELLEVUE, OHIO—The local theatre,
now owned and operated by Armstrong
Theatres, was reopened recently. MaiTin
Grubb, Attwood Terrace, is managing the
house.
The theatre has been cleaned and will
eventually be remodeled. All the seats
have been reupholstered and new carpet
has been added.
Toledo Transport Sold
TOLEDO—The Theatre Transport Co.
has been sold by Ervin Albright and J. O.
Schoeniger to Paul Reeb jr., a businessman
of nearby Sylvania. "We will continue
to provide the best theatre transport
service possible," Reeb said. The only personnel
change is the promotion of Ray
Ludden from driver to office manager.
The offices remain at 205 First St.
Ohio 25th Anniversary
Convention Oct. 12, 13
COLUMBUS—The silver anniversary
convention of the Independent Theatre
Owners of Ohio October 12, 13 at the Neil
House here is shaping up, with several
speakers announced by Ken Prickett,
executive secretary.
A. W. Smith, president of the Popcorn
Institute of America, will speak at the
Wednesday afternoon session and there
will be talks by Prof. Fred Wirt, Denison
University, on "Again: Censorship" and
by Don LeBi-un, promoter of the "Trade
at Home" merchant plan. In addition,
there will be talks by a newspaper representative,
a radio promotion executive,
an Ohio State University professor who is
an outstanding promotion expert, and
"several other speakers who understand
their business and can point out many
things from their line that may be incorporated
in oui-s," Prickett said.
There will be displays of various types
of new merchandise available for examination
and discussion. A buffet dinner
Wednesday evening will be followed by
the screening of an upcoming feature.
The Thursday morning merchandising
session at 9:30 will be monitored by Martin
Quigley Jr., New York.
"This for the first time," said Prickett,
"will bring into the field an opportunity
Film Council Women
Great Help at Fair
Detroit—The Michigan film industry
found duringr its state fair exhibit that
it has loyal friends in the Greater Detroit
Motion Picture Council. The
council women volunteered to staff the
exhibit during the entire ten days.
Two council leaders, Mrs. Harry T.
Jarvis and Mrs. Raymond Kanagur in
particular, put in some 50 hours apiece
at the exhibit, despite the heat in the
small theatre and the problems of
dealing with some 70,000 people.
"We are only returning a few favors
that the Industry has done for us,"
Mrs. Jarvis said.
Without the loyal day-by-day service
of the ladies of the council, this
notable industry achievement would
have been impossible.
Arthur Herzog jr., screen publicist,
who coordinated the industry exhibit,
put in long hours on the project and
was the focal force at the center of
arrangements. His work won high tribute
from Gerard C. Lacey, state fair
director of space allocations. Tom Mc-
Guire of 20th-Fox also assisted effectively
in the planning.
The industry also owes special
thanks to Local 199, which furnished
projectionists for 120 hours without
charge. Serving at the fair were operators
James Cunningham, Albert Potter,
Gil Lubin and Clayton Wilkinson.
Wilkinson donated the use of the
projection equipment.
for theatre managers and owners to get
practical instruction on ways of merchandising
four brand new pictures." He said
definite commitments have been received
from Columbia, Universal and United Artists.
A fourth company has agreed to be
represented. The probable pictures to be
discussed are "Inherit the Wind," "The
Three Worlds of Gulliver" and "Midnight
Lace."
"Members are urged to come prepared
with questions that will help them in merchandising
plans in their situations," said
Prickett. All of the film companies participating
in the Thursday session will be
represented by their top advertising experts.
The annual banquet will be held Thursday
evening. Reservations should be in by
October 10. The rate for a man and his
wife will be $20 if reservations are made
by that time, a saving of $5 over the rate
if tickets are purchased at the convention.
Melvin Donlon Elected
Nightingale President
DETROIT — Melvin Donlon has been
elected president of the Nightingale Club
and the affiliated Nightingale Bowling
League for 1960-61. This is the only survivor
of the various Film Row bowling
organizations which at one time flourished
here, and is now starting its 36th season
of bowling.
Other officers elected: Floyd H. Akins,
vice-president and secretai-y of bowling:
Edgar Douville. treasurer; Joe Pickering,
financial secretai-y. and Robert Juckett,
recording secretary.
Six Pilmrow organizations again will
sponsor teams ui the Nightingales this
year—National Carbon Co., Altec Sei-vice,
lATSE Local 199, Amusement Supply, National
Theatre Supply and Theatre Equipment.
The bowling season will start September
30, with play at noon at Ark Lanes
owned by Arthur Robinson, circuit operator
and associates. The same niles and
regulations as in past seasons will be used,
Akins said.
Kentucky Trio Operating
New Flatwoods Drive-In
PLATWOODS, KY.—The new Adkins
Drive-In was opened here recently by owners
J. J. Adkins, Pikeville, W. E. Bussell.
Flatwoods, and A. C. Bussell, Pikeville, who
also own the Pollyanna Theatre at Pikeville.
The theatre had been under constiniction
since September 1959, with R. H. Ferguson,
Flatwoods, as the general contractor.
The theatre has a solid steel screen and
steel face, the only one of its kind in this
area. Accommodations are provided for 500
cars.
W. E. Bussell is managing the di*ive-in
and Wayne Birch, Ironton, is in charge of
projection.
BOXOFFICE September 26, 1960 ME-1

—
Exhibitors in About-Face Toledo
On Divorcement Issue
DETROIT—Acquisition of hard -pressed
independent theatres by a formerly affihated
competitor can benefit the industry
In some cases, in the view of independent
exhibitors here who are articulate on the
subject. The issue was raised by the recent
modification of practice under the Consent
Decree in the Selma, Ala., and Bristol,
Conn., cases. Some exhibitors go further,
and feel that divorcement itself has
not been the desii-able solution which it
seemed to many a few years back. The key
concern of operatore today is product and
Its scarcity, and they are not too much
worried over the onetime controversial issue
of affiliation.
Acquisition finds a friend in Hy Bloom,
supervisor of the Mercury Theatre, a first
run neighborhood house: "I am for it because
the parent companies will then have
an incentive to produce better pictures for
us. Thus, even though AB-PT apparently
has nothing to do with production— let's
fEice it, theatre and producing companies
are part of the same picture, and they are
going to take care of their own. Blood is
thicker than water.
"I still think the major cause of the
dropoff in quality of product was divorcement.
Divorcement was caused only by the
fellow with the small theatre out in the
; a screen game,
HOLLYWOOD tokes fop
honors. As a box-office attraction,
it is without equal. It has
seen a favorite with theatre goers for
over 15 years. Write today for complete defails.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO. ,
3750 Ooktsn St. * Skoliic, Illinois
MADDEN THEATRE SLPPLY CO., LouisvilK Ky.
-HURLEY SCREEN COMPANY, INC.
96-17 Norttiom Blvd.
Corona 6S, N. Y.
hinterland—not in the big city—who became
very active—and it ultimately did
nothing but hurt even him."
"If it is a hardship case, I suppose it
should be granted," is the reluctant view
of Ed Johnson, operator of an independent
circuit in central Michigan. "But the circuit
contributed to the condition in the
first place."
A Detroit area independent circuiteer.
Jack Krass, would just about "go whole
hog" on the issue:
"I hope Loew's and RKO and all the
rest of them start taking their theatres
back. Then, w-ith the millions they will
have invested in theatres, the big circuits
w'ill make sure that they have enough pictures
to keep us all open. Divorcement was
the thing that has partly killed our business.
The producers have lost interest in
production because they no longer have to
protect their investment in exhibition
and they are more interested in television,
from which they can get a quicker dollar.
They wouldn't be so interested in television
if they still had theatres."
Theatreman Sparks Day
For Winner at Olympics
TOLEDO—Much of the success of the
ticker-tape parade and celebration in
downtown Toledo to welcome the first
Toledoan to win a gold medal in the Olympics
was credited to Abe Ludacer, manager
of Loew's Valentine, who is also president
of the Police Athletic League.
When Ludacer heard that Wilbert Mc-
Clure. 21-year-old University of Toledo
senior, had won the light middlew^eight
boxing championship in Rome on September
5. he started the proverbial wheels
turning, and the result was a 100-car
motorcade through the downtown area and
the neighborhood where the athlete lived.
Each of the vehicles displayed a sign stating,
"Toledo PAL Welcomes Wilbert Mc-
Clure, United States Olympic Boxing
Champion." The lead car, holding Mc-
Clure. Mayor Mike Damas. Senator Frank
King, and Ludacer. received an enthusiastic
welcome from thousands lining the
curbs on the route from the airport to
the Civic Center Mall. In public ceremonies.
McClure was presented numerous
citations, scrolls, gifts, and a proclamation
proclaiming September 8 as Wilbert
McClure Day.
Spanish Films Prosper
CHICAGO— Business in theatres showing
Spanish-language films increased sub-
.stantially this season in Illinois and in
Michigan. Louis Hess, manager of the
Clasa Mohme Co. here, said grosses in the
house which each year benefit from attendance
by migrant workers is far above
previous years. In the Chicago, the Senate
Theatre reported record grosses for the
first week's showing of "Yo Pecador," (I
Sinner
I
the story of opera singer Jose Majica.
p^ose LaRose. a former burlesque performer
who now operates the burlesque
Town Hall Theatre, demonstrated recently
the truth of the old adage that where
there's a will, there's a way. The Town Hall
is not equipped to show pictures, but this
did not stop the resourceful Rose from participating
in the Will Rogers collection.
She had a tape-recording made of the
hospital trailer soundtrack. Th-^n uihoul
any picture at all, she played back the
tape recording to her audiences—and she
collected $97.24.
The 3,400-seat Paramount Theatre, o-
riginally opened in 1928 as a de luxe Publix
House, will be converted into a 1,250-
seat theatre for Cinerama, according to
Oliver Goshia. president of the Theatre
Leasehold Corp.. owner of the property,
and Jack Armstrong, general manager of
the Armstrong circuit, which operates the
house. The changeover will cost an estimated
$175,000 and result in darkening the
house for several weeks. Marvin Harris,
resident manager, said the Paramount will
show its last program under its present
policy November 5, and will be closed until
the premiere of "This Is Cinerama." which
is scheduled for November 22. The premiere
will be a benefit for the Old Newsboys
Ass'n, which provides clothing and shoes
for needy children. Many exhibitors in
Toledo are active in this group which annually
holds a new^spaper sale to raise
funds. Everett Kallow of Cinerama Corp.
said the decision to convert the Paramount
into a Cinerama house climaxes several
years of negotiations.
The Theatre Owners of America convention
in Los Angeles attracted Jack
Armstrong, Bowling Green, of the Armstrong
circuit: Mr. and Mrs. Lou Romanoff,
Mr. and Mrs. Stanley Romanoff, Mr.
and Mrs. Abe Levine and Mr. and Mrs. Al
Boudouris of the Theatre Operating Co..
which operates several drive-in theatres,
including the Miracle Mile Drive-In, Toledo,
as well as a contingent from the
Strong Electric Co. and Theatre Equipment
Co., Toledo.
'Ben-Hur' to Open Oct. 14
In New Premiere, Tulsa
TULSA—The Premiere Theatre, formerly
the Plaza, is being completely redecorated
inside and out and equipped w-ith new carpet,
new wide seating, new projection and
sound and air conditioning by Video Independent
Theatres in preparation for the
opening October 14 of "Ben-Hur. " The
Gen. Lew Wallace classic will be shown
ten performances a week, including matinees
on three days.
The announcement of the "Ben-Hur"
date was made by J. C. Duncan, who manages
the Video operations in Tulsa for
Video, and George Fisher, Oklahoma City
manager for MGM.
At about the same time it was disclosed
that "The Alamo," the spectacular John
Wayne production, will open at the Brook
Theatre here, managed by Bill Donaldson,
November 9.
Fantascope, a system of trick photogaphy.
is being used in the production of
UAs "Jack the Giant Killer."
ME-2 BOXOFFICE September 26, 1960

41st
ALLIED
THEATRES
OF MICHIGAN
ANNUAL CONVENTION
Sheraton-Cadillac Hotel
Detroit
October 12-13, 1960
• Money-Making Ideas
• Showmanship Awards
• Equipment Demonstrations
• Concession Seminars
• Inside Information on Forthcoming Product
• Pre-release Premiere of Universal's MIDNIGHT LACE
• Cocktail Parties
• Luncheons
• Dinner Dance
• Distinguished Guests—Glamorous Personalities
• Gifts! Favors! Prizes!
• Fun! Excitement! Entertainment!
All this
- and More
-
for registration and program information:
for only $15
($25 per couple)
Plan NOW to attend
ALLIED THEATRES OF MICHIGAN
607 Fox Building Detroit 1
woodward 5-4377
BOXOFHCE :: September 26, 1960 ME-3

. . James
CLEVELAND
Cam Reichblum, owner of the Columbia
Theatre. East Liverpool, was on Filmrow
the first time this year J.
.
Barton reports he received a permit to
build a trilevel swimming pool in conjunction
with the new Skyline Drive-In he
is erecting in West Richfield.
Irving Solomon, manager of Warners'
Ohio Theatre. Canton: Dick Klein, manager
of the Ohio, Lorain: John K. Deyarmon,
manager of Skirball's Madison,
Mansfield, and Olen Martin, manager of
the Tricity Drive-In, Bucyrus. were among
exhibitors who attended the Allied Artists
IN-A-CAR SPEAKER
• Incomparable Sound . . .
• Extra long component life . . .
• Economical initial cost . . .
• Dependability . . .
-to fill that bill is the secret
of PS craftmonship.
SEE AND HEAR WHY
the leading circuits, the largest drivein
theatre in the world, the most progressive
drive-in theatres use
PS IN-A-CAR SPEAKERS
FOR YOUR EXAMINATION a (1 only)
offer good until 1-31-61. Special price
of S5 95 includes a complete PS speaker
(4" unit) and a surprise value component
parts assortment. Specify equipment
now used. For further information
and prices contact
Projected Sound
Manufacturer & su,;ptiei of \nacor speakers
Comportent parts for all makes of speakers
PLAINFIELD, INDIANA TErrante 9-4111
. . .
press luncheon to meet Guy Gabaldon
whose war story is told in AA's "Hell to
Eternity," scheduled to open at the
Barbara
Hippodrome
later this month
Wickham of the Mansfield News-Journal
was also here to cover the event arranged
by Dave Kane in charge of publicity and
promotion.
\V.\NTED: Donors of O-Rh positive
blood for Edward Kregnewow, manager
of the Lorain-Fulton Theatre,
Cleveland, who is scheduled to have an
open heart operation November 3 at
St. >incent's Charity Hospital. Forty
pints of O-Rh positive blood will be
needed. Blood donations may be made
at St. Vincent's Charity Hospital, 22nd
street and Central on October 27 at
8 a.m. For further information call
Modem Theatres, PR 1-7350.
Duke Hickey, U-I publicist, had to call
off the scheduled press luncheon Thursday
15 1 honoring Bud Westmore, who was to
1
sound off in behalf of "Spartacus." Westmore
was taken ill in Atlantic City and
couldn't make it to Cleveland . . . "House
of Usher" is doing right well in this area.
Dual openings at the Hippodrome, Cleveland,
and Rivoli. Toledo, were highly successful
with the Skirball interests moving
it over to the Palace in Toledo for a second
week following the Rivoli engagement.
This week the picture opened one-week
engagements at the Ohio. Lorain: Harris,
Findlay, and Ohio, Mansfield, to be following
the week after that at the Grand,
Steubcnville. Ohio. Lima: Ohio. Sandusky:
Strand. Akron, and Warners' "5foungstow-n,
thereby covering all major key situations.
The week's progress report meeting on
the Will Rogers Memorial Hospital drive
revealed collections are exceeding those of
last year. Exhibitor chairman Frank Murphy
explains the Improved public response
to this year's better publicity campaign
and the appealing Shirley MacLaine
trailer. Distributor chairman Ray Schmertz
announced a third donation to the special
gift fund by Lewis Horwitz of the Washington
circuit in memory of his father M.
B. Horwitz, who was president of the
circuit until his recent death. Other special
gift donors, as previously announced, are
Sam Schultz of Cleveland's Selected Theatres,
and Leon Enken, president of the
Robins Amusement Co. of Warren.
Cleveland Filmrow friends of Norman
Weitman were delighted to learn that his
district for Lopert Pictuies has been extended
and now includes Washington and
Boston as well as Cleveland and Philadelphia.
Ser\'ices were held here Sunday »18) for
Mrs. Bessie Israel, 67, widow of Louis Isreal
who was one of the city's pioneer motion
picture theatre owners. Mrs. Israel
died in Washington, D. C, where she had
been visiting her daughter Phyllis and sonin-law
Alvin Silverman, head of the Cleveland
Plain Dealer Washington News Bureau.
Her only other child was the late
Jessie Rembrandt, wife of Joseph Rembrandt
who operates the Center-Mayfield
Theatre and the Ellet Theatre in Akron.
Mrs. Israel was an officer of the corporations
that own the two theatres. Her husband
Louis at one time owned the Haltnorth
and Globe theatres and he built the
Heights Theatre, now the Heights Art
Theatre, the first movie house erected in
suburban Cleveland Heights. He died about
15 years ago.
Art Films Future Under
Study at Ohio Festival
YELLOW SPRINGS, OHIO—The future
of American-made art films and problems
of the field were discussed at the Antioch
College International Film Exposition '9-
12 1, in connection with showings of several
foreign films. Panelists at a symposium
on film art suggested that an association
composed of art film exhibitors and
another of art filmmakers be organized,
as a means of increasing the flow of information
about films among persons active
in the field. The symposium panelists
said the present lack of information is
inhibiting more rapid development of film
art in America.
Arthur Knight, critic for the Saturday
Review, discussed the films of Ingmar
Bergman and of the late Robert Flaherty
on successive afternoons. The Bergman
lecture was followed by the showing of the
Polish satiric film, "Eva Wants to Sleep"
and the Flaherty lecture was followed by
the Swedish "The Flute and the Arrow\"
by Arne Wucksdorf. The two films shown
Saturday and Sunday evening, respectively,
were "Hiroshima. Mon Amour," a
Franco-Japanese drama, and "The Rest Is
Silent," a German film.
Edward Schumann of the Columbusbased
Art Theatre Guild circuit, said that
there are at least 300 theatres which operate
on a fulltime art film policy, which
can gross more than $500,000 for good
films in this field. He said that audiences
are becoming interested enough in new
and unusual films to support their production
and exhibition. Several foreign films
have grossed more than $500,000 in American
art houses in the last five years.
The art filmmakers agreed that one of
the problems they continually face is the
lack of information on what other filmmakers
are doing, what films they are
turning out, and what new techniques
they are attempting.
Clark Crites. manager of the Little Art
Theatre, Yellow Springs, was director for
both the symposiums and the film showings,
which were open to the public at $1
a session.
THE
BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
2310 Con Ava.
210S Poyn* Av«.
-
l>*troit, MIcK.
ond, Ohto
Jock Adomltslon Jomct DovU
New Owners
MOBIL GAS STATION
See Us For
Complete, Guaranteed Automobile Service
Poynt Ave. ot E. list St. CUvtlond, O.
ME-4
BOXOFFICE :: September 26. 1960

.
—
^^^
CENTURY PRESENTS THE MOST
REVOLUTIONARY THEATRE SOUND
SYSTEM EVER DEVELOPEDl
No more costly, troublesome racks
of equipment
Reduces contract labor
Nothing to install except a "standard"
projector and reproducer
(single projector operation)
No photocells, no vacuum tubes
and only one pair of wires from the
sound reproducer to the stage loudspeaker
(single channel system)
• So reliable it may need no repairs
for years
• Models for all theatres—from small
to large
You have never known
anything like it. .
A . . . so small you
can hold It
In the palm of
your hand I
^e!^
See your Century Dealer or write:
CENTURY PROJECTOR CORPORATION
SOLD BY NEW YORK 19. N. Y.
Jones Projector Co. Theatre Equipment Co. Ohio Theatre Supply Co.
2727 Sixth St., 2211 Cass Avenue 2108 Payne Avenue
Cuyahoga Falls, Ohio Detroit 1, Michigan Cleveland 14, Ohio
Hadden Theatre Supply Co.
209 South Third St.
Louisville 2, Kentucky
Theatre Equipment Co.
1206 Cherry Street
Toledo 4, Ohio
BOXOFFICE :: September 26, 1960 M&5

. . . Sam
. . Robert
. . Milton
. .
. . Harry
DETROIT
f^arol Scholenberg. bookers secretary at
Warners, has announcrd her engagement
to Martin Antonelli . . . Al Ruttenberg.
manager of the Westown Theatre for
Wisper & Wetsman. is at home regaining
his strength after ten weeks in Mount
Carmel Hospital . . . Orville Wells of Theatre
Equipment reports the installation of
Eprad Golden Hot heaters in the Auto
Drive-In at Battle Creek.
Howie Forbes of Theatre Equipment injured
his back in a fall on the basement
stairs at home, but managed to get down
to work . McNabb, 20th-Fox
manager, was in New Orleans, where his
wife's family lives, for a regional meeting
just before the hurricane scare . . . Edward
L. Hyman. AB-PT vice-president.
and assistant Bernard Levy conferred with
UDT chief Woodrow R. Fraught . . . John
Steva, former Warner shipper, is now making
the rounds of the Pox Theatre building
for Ed McCauley's National Film Service.
. Pierre LaMarre
.
David Kane, fonnerly with Universal, is
back to work on AA's "Hell to Eternity."
AA manager Nate Levin was host to L. E.
"Nicky" Goldhammer. division manager
Seplowin of Selwln Films was in
Chicago on business
reports
. .
"Thunder in Carolina" was doing
very well in its first state bookings
F. B. Arendell. formerly of the Jefferson
and Plaza, is temporarily operating at the
Globe in addition to his regular swing shift
assignment.
Delores Breske, bookers secretary at
United Artists, was married September 17
to Arthur Wotjanowski. an upholstery
trimmer . London called the September
meeting of the Allied Theatres
board for Wednesday.
Lloyd Hammond, Detroit's pioneer independent
film producer, was a Boxoffice
visitor . . . Jeff Livingston, Universal coordinator,
was reported in town . . . Joe
^i„S».««»Si" s\ohco.
oeTRoS
*kVt-
6l09»^j ,y/VlCH
OUTSTANDING CRAFTSMANSHIP AND ENGINEERING
Service Ports Repain
DETROIT POPCORN CO.
READY-TO-EAT POPPED CORN
Corn - Seasoning - Boxes - Salt
lil.snilllUIMltS UK CIUTTUIIS' r01>C0It.N MACIIlNn
5633 Grorvd River Av«. Phone TYIer 4-6912
Detroit 8. Mich. Nighfj-UN 3-1468
PAUL E. FIELD
Soles
Counselor
PARK N/W CO.
14000 W. 7 Mile Rd.
Detroit
Diamond 1-8000
COMET
MERCURY
LINCOLN
CONTINENTAL
L'^e. manager of the Fox. was in New
York to attend the Warner clinic .
The
. .
Rialto at Wyandotte has been converted
into use as a store, leaving the Wyandotte
Theatre as the only house in town. Hy
Bloom of the Sloan circuit reports.
Clyde U'ixom, former manager of the
old Columbia Theatre, was ranked as
"Jumbo's Historian" by the Detroit News
in an eight-column feature story recounting
the death of the famous Barnum elephant.
Wixom is seeking to raise funds for
a monument at the site of his fatal accident
in St. Thomas .
R. Berns,
longtime projectionist formerly at the
United Artists, has moved to the Madison
. . . Joseph Podrasky, former manager
of the Oakdale Theatre, is now working out
of town at his old trade as an electrician.
"Ben-Hur," which opened last February
at the United Artists Theatre, is continuing
into its 31st week with no evidence
that the end is in sight. The epic has had
an average weekly gross of $25,425 since
opening according to managing director
Dillon M. Kiepps—for a total gross of
around $750,000.
Detroit Movie History
In Downtown Exhibit
DETROIT—The early history of motion
pictui-e exhibition in Detroit is being presented
by James M. Babcock, chief of the
Burton Historical Collection, in a special
downtown window display at the Burton
Abstract & Title Co. In a report on the
exhibit, Helen Bower, film critic of the
Detroit Free Press, summed up the early
dates for the industry here;
May 27, 1896—preview of the Eidoloscope,
at Detroit Opera House.
July 1, 1896—preview of the Edison Vitascope
at the Detroit Opera House.
December 1896—American Biograph
pictures at Wonderland, later the Avenue
Theatre, razed only a few years ago.
June 1897—Veriscope pictures at the
Lyceum (later New Detroit Opera House).
Phantograph pictures at Detroit Opera
House.
Noting the wide range of technical processes,
comparable to industry developments
of the past few years. Miss Bower said
that "the cun-ent Burton exhibit indicates
that Detroiters have been going to the
movies, whether they called it that or not.
for 64 years."
Paramount Plans Release
Of Newmon-Ritt Quintet
HOLLYWOOD—Jack Karp. Paramount
studio head, announced completion of a
deal with the company headed by Paul
Newman and Martin Ritt, to produce five
pictures for Paramount release. Newman
will star in three of the five films to be
shot over a period of several years. The
new Newman -Ritt company will occupy
offices on the Marathon lot.
Newman's next assignment is "Paris
Blues," a Pennebaker production for United
Artists, in which he will costar with
Joanne Woodward. Ritt will direct. Newman
also has a commitment to do "Two
for the Seesaw" for Mirisch-UA.
Detroit Reaction Quiet
To Co-Op's Proposal
DETROIT—Exchange and exhibitor reaction
to Cooperative Theatres proposal to
advance .second run availabilities to one
day is very quiet. Some suggest this is direct
result of product shortage and everybody
hopes the latter will be temporary.
Exchangeites discount the significance of
the proposal and insist Detroit has always
had flexible availability, with occasional
pictures playing from seven days to many
months after first run, rather than right
on availability date.
Major exchanges feel as one official
commented: "Our hands are tied. We can
do nothing here." Most are apparently referring
the matter to legal departments in
the home offices. Robert McNabb, 20th-
Fox manager, said. "We're not doing anything
different than we did in the post."
Independent distributor reaction was
voiced by Jack Zide of Allied Films: "I'm
not doing anything about it. I'm waiting
for the majors to take action and will follow
them."
But Pierre LaMarre of Selwin Films
said: "I think it is a great idea. People
can see pictures while they are hot and
new. If pictures went right into second
mn. they would benefit from advertising
and national publicity."
Woodrow R. Fraught. UDT president,
operating four first runs, commented that
"We have not been officially notified of
any such move. We have not been approached
by any distributor for any
change in the licensing provisions of first
run."
Noting dissatisfaction with present
availabilities as the probable reason for the
move, Carl W. Buermele. head of General
Theatre Service, second largest film buying
group in the city, said, "Whatever
availability there is in Detroit we will go
along with." Discussing the effect of the
advanced dates on subsequent runs, he
said frankly, "Until you try something,
you don't know the advantages and disadvantages,
but I don't see any objection."
Gang Murder Film Due
For Release in Fall
CHICAGO—A new Chicago producing
firm. Sagittarius Films. Inc.. will release
its first full-length feature film late in
October or early November.
The film in every sense lives up to its
title— "True Gang Mm-ders." The story of
crimes which date back to the turn of the
century is told through photographs of
real life gang murders which occurred In
Chicago. New York. Kansas City, St. Louis
and other cities.
Harry Mantel and Dan Goldberg, who
prepared the script from information provided
through authentic sources, said they
produced the feature for less than $100,000.
Narrating the story of the gang murders
are Don Gordon and Rolf Forsberg. Sherman
Rosenfield directed the film, and
Gene Martin composed the music.
According to the producers, they have
been contacted by both NBC and Columbia
Broadcasting about telecasting the
production. However, it Is planned to hold
the world premiere at a theatre in any
one of the 16 cities from w-hich bids have
already been received, they said.
ME-6 BOXOFFICE September 26. 1960

shortage
A-House Tries Import
2nd Run With English
DETROIT—With foreign films getting
a constantly increasing shai'e of screen
time locally as well as nationally, two ingenious
and significant experiments in
policy are under way here.
At the Pox Theatre, 5.000-seat independent
first run house, the Gei-man
"Rosemary" opened September 16 after it
already had a first run at an outlying
theatre. The Fox is playing the dubbed-in
English version; the outlying Studio
played the original German version for
four weeks some time ago with marked
success.
This is probably the first time that a
major first i-un has played a film on what
is essentially a second run basis like this,
and is comparable to the Pox feat, some
30 years ago in taking the old John Reed
opus, "Ten Days That Shook the World"
away from the art house, generally known
as the Cinema, around the corner. That
move drew huge audiences for a picture
that normally would have been restricted
to the little pioneer art house.
The booking was made by Albert Dezel
of Dezel Productions, who also sold "Virgin
Island," British-made picture, to be paired
with "Rosemary."
Dezel is himself trying a different experiment
at the Coronet Theatre, which
he operates, offering two different versions
of the same production at the same time
in the same theatre. At the early evening
show, the Swedish version of "The Magician,"
new Ingmar Bergman release, is
shown, while at the second show, the
dubbed-in English version is screened.
Customers are welcome to stay for both
shows and some do.
This experiment is an answer to the
controversy raised by Bosley Crowther,
New York Times film critic, over his advocacy
of dubbed films for use in towns
outside New York where there are few art
houses and only small foreign nationsility
groups as potential audiences.
Dezel commented: "People like the idea.
We felt we should offer both versions.
People can come to the first or the second
show as they wish. A lot of people don't
like to read the titles—they can't keep up
with the pictui'e. But others don't like to
see a foreign fUm dubbed with other
voices."
Dezel is taking a poll via cards passed
out to patrons. The manager also talks
with as many patrons as possible to explore
their thinking, and he says that
"when we get through with the engagement,
we'll know what people like."
Joseph Delisi Returns
To Nanty Glo Theatre
NANTY GLO, PA.—Joseph L. Delisi, retired
exhibitor, will retui-n to the field
October 1 when he reacquires his theatre
properties here. A resident of Winter Park,
Pla., Delisi had leased the Capitol and
Liberty Theatres of Nanty Glo to the Blatt
Bros. Theatres a number of years ago. Tom
Bello, who had managed the houses for
Delisi and who had remained here with
the Blatt operation, will continue as manager
of the Capitol. The Liberty has been
dark for several years.
Are Twin Bills
Dying? Yes, Believes
Film Editor! Urges Test to Show It
Detroit Palms to
Stay
Single With 'Gantry'
DETROIT—Under the headline, "Relief
for Weaiy Fans," Arnold Hirsch, critic of
the Detroit Times, reported a switch of
the Palms Theatre to a single bill policy.
"Psycho" currently is playing single bill
there, and wUl be followed by "Elmer
Gantry." As Hirsch lined up the first runs,
only two houses, the Pox and the Broadway
Capitol, are "firmly committed to
double bills." There have been reports
that the latter might close because of
product difficulties, but Woodrow R.
Fraught, UDT president, said the house
would remain open for the present at
least.
The Times critic cited complaints of
patrons that they have to sit through a
picture they don't want to see at a double
bill, and that "the main feature goes on at
odd hours." Fraught acknowledged this as
But it's
"quite a valid complaint . . .
numerically impossible to do anything
about it with a double feature," and said
that "When we have pictures as important
as 'Elmer Gantry' we will run them
single feature."
$200,000 Project Backs
E. S. Sutter's Faith
Kansas City—With the expansion of
the E&S Theatre Enterprises, E. S.
Sutter has drawn on his 40 years experience
in theatre
business and
come up with
some optimistic
comment. Not
only that, he is
putting his money
in improvements
to show he
means what he
says.
"Providing we
have the product,
E. S. Sutter
I expect to see a
big increase in
theatre attendance during 1961-62,"
Sutter said recently in his office. "I
believe we are turning the comer and
if I were only 30 years younger, I'd
look forward to another 40 or 50 years
in show business."
The 63rd Street Drive-In, an E&S
operation, has just completed space for
400 additional cars, making its capacity
1,500 cars. The third boxoffice
and entrance is now being used and
the screen tower has been enlarged to
65x146 feet. The overall construction
costs will run around $200,000 when
the concession stands and restroom
facilities have been enlarged and remodeled.
These should be completed
by the first of the year. The city is
also putting in new street lighting on
63rd street within the next 60 days,
which will brighten the approaches to
the drive-in.
DETROIT—Leading off with a fourcolumn
headline. "Are Double Features
Dying?", Helen Bower, film editor of the
Detroit Pi-ee Press, proposed that all
exhibitors in Detroit agree to switch to
single bills for one week only as an "interesting
experiment."
"If local exhibitors planned ahead and
made such an announcement, it would be
real showmanship," she wrote.
Noting her own pleas in the past, along
with others, for single bills. Miss Bower
now believes that "it looks as if the ill
I
. . . whenever possible,
wind of product) may blow
double feature programs off the screen."
She supports the trend by the example of
art theatres right in Detroit which "have
grown increasingly popular with a single
feature policy
these houses prefer a strong single picture."
The critic connects the single bill trend
with the development that "the public is to
be educated to pay attention to the starting
time of the feature picture ... It is
better to see any picture from the beginning."
The Free Press, she points out, has
printed starting times of first-run houses
for many years, to serve this need, and
she adds that the long lineups for "Psycho"
at the Palms proves that people are willing
to wait for the start of the show.
Encourage Best, Theme
Of Milwaukee Council
MILWAUKEE—A breakfast session at
the Wisconsin Telephone Co., on October
3, will mark the kickoff of a series of Milwaukee
County Better Films Council
meetings during the coming year. The
theme for this year, according to incoming
president Mrs. S. V. Abramson, is "Encourage
the Best." The program was
planned by a committee headed by Mrs.
John B. Derksen, who is also vice-president.
On her committee, are Mmes. Raymond
H. Casper, Harris K. Evans and Elroy
Mushack. The council is entering its
30th year.
Following the opening meeting at the
telephone company, a film entitled "The
Tie-in of Phones and Movies" will be
presented.
Meetings are held the fii-st Monday of
the month. Screenings are scheduled for
the November meeting at the Fox Bay
Theatre, and for January at the Sherman
Theatre. At these events, the membership
will participate in evaluating and reviewing
the pictures shown. Two speakers, to
be announced later, will discuss the effects
of movies on youth, and the effect of films
upon the attitudes and morals of the people,
at the December and March meetings.
Highlight of the February meet, will be
a panel of foreign students in a discussion
on how U. S. movies affect other peoples.
Another 'Wind' Award
NEW YORK—United Artists has been
notified that Stanley Ki'amer's "Inherit
the Wind" has won Germany's "Besonders
Wertvoll" (especially valuable^ classification.
BOXOFFICE :: September 26, 1960 ME-7

. . Columbus
. . Moving
. . The
. . Milton
. . Mary
Exposition Hall May
Aid Cincy Showmen
CINCINNATI—The local motion picture
industry, especially that segment in the
downtown business area, may be getting a
tremendous boost at their boxofflces in
the not-too-distant future. That was the
cheering news announced recently by city
officials, following several months' study.
Civic and industrial groups have been
agitating for years for an adequate convention
hall within easy walking distance
of Uie principal downtown hotels. While
the Sheraton-Gibson and the Netherland-
Hilton hotels have adequate display space
for smaller national and regional conventions,
the only quarters containing sugficient
space for larger displays of merchandise
and equipment are in Music
Hall, eight blocks from the principal
downtown hotels.
During recent years, Joseph S. Tui-ner,
executive vice-president of the Cincinnati
Convention and Visitors Bureau, has frequently
declared that this city is losing at
least S200.000 worth of convention business
annually because of its lack of modern
exposition facilities.
The city council's public institutions
committee early this yeai- appointed an
eight-member committee to study this
matter. An engineering firm has been emplayed
to pi'ovide a preliminary estimate
of costs. The Public Institutions study
committee already has determined that, in
order to compete for the blue chip conventions,
this city will need at least 140,-
000 square feet of exposition space,
housed in a block square structure within
five blocks of the downtown hotels. The
engineei-ing film's report is expected to
be submitted later this year, after which
the financing problems will be considered.
With the widespread interest already
generated, it now appears likely that this
city will have an adequate convention hall
within a very few years. Several prominent
motion picture exhibitors are expected to
be actively identified with the final planning
of this important addition to the
present facilities for housing and entertaining
convention visitors.
Starred in UA's "Jack the Giant Killer"
are Kerwin Mathews as Jack and Judi
Meridith as the princess.
n 2 yean for $5 D
THEATRE
STREET ADDRESS
seficf/ne
Two Mirisch Productions
Face Cameras This Fall
HOLLYWOOD—For the first lime, the
Mirisch Co. will have two pictures in simultaneous
production in late October
when "By Love Possessed" goes before the
cameras, joining the currently shooting
"West Side Story."
Both United Artists releases. "West Side"
is lensing on the Goldwyn lot while "Possessed"
will be shot on the Columbia lot,
starring Lana Turner.
COLUMBUS
Cam Shubouf, manager of Loew's Ohio, is
arranging for the presentation of a
tiara to the central Ohio girl chosen the
1960 Queen Isabella for the annual Columbus
Day celebration October 12. Semifinal
judging will be held October 2 privately
on the Loew's Ohio mezzanine.
Jerry Knight, operator of the newly
named Capitol. foiTnerly the Fox. is conducting
a campaign of membership enrollments
in the Capitol Theatre Club. Memberships
are sold at $2 for 24 admissions
monthly. This figures at less than 8'2
cents per admission. Tax is included in the
fee. October attractions will include A
Hole in the Head. The Nun's Story, North
by Northwest. The FBI Story. Indiscreet.
Some Like It Hot. Solomon and Sheba.
Some Came Running and Please Don't
Eat the Daisies. There also will be a special
children's matinee.
From the Terrace" opened a sixth week
at the RKO Grand . Citizen-
Journal for September 14 carried this item
in its "What Happened 50 years Ago Today"
editorial page column; "Sixty men
organized the Exhibitors League of Ohio
at the Southern Hotel. M. A. Neff, Cincinnati,
was elected president." This was the
first theatremen's statewide organization
in exhibition history in Ohio.
Loughton in 'Irma' Role
HOLLYWOOD—Charles Laughton has
been signed as one of the stars of "Irma
la Douce" and IJi.h. Diamond will collaborate
on the screenplay of the comedy
1 year for $3 3 years for $7
D Remittance Enclosed Send Invoice
TOWN ZONE STATE..
NAME
POSITION
THE NATIONAL FILM WEEKLY 52 issues a year
^punni
825 Von Brunf Blvd., Konsos City 24, Mo.
CINCINNATI
The healthy state of
business at virtually
all local area roofed houses and driveins
is indicated by the record number of
films being held over for second week
screening in subsequent-run situations.
This is a condition that has seldom been
experienced in recent years, according to
Pilmrow oldtimers.
A local newspaper columnist ran this
item recently: "One of the intermission
ads at the Dent Drive-In shows a Glenmore
avenue beauty shop that burned down
six months ago" . Paramount office
staff sang "Happy Birthday" on the
14th to Manager William A. Meier, and
then presented him a bottle of his favorite
brand of Scotch . . . John Hewitt has
. . .
closed the Midway in nearby Bethel
Madge Crabtree. Paramount staffer, is
enjoying the autumn weather in her new
Falcon car.
Vincent Kramer, Paramount salesman,
is reported recuperating nicely from recent
surgery here and there were
.
Haywood Mitchusson, Valiant manager,
and Irving Sochin, Continental manager,
to Indianapolis, and Jack Haynes. Shor
Theatres manager, to Detroit
Cooper. U-I booker, and
. . . Robert
Ann Gray, UA
bookers clerk, returned from vacations.
Recent Filmrow visitors included exhibitors
Lou Shor, Williamson: James
Rogers, Huntington; James Denton. Owingsville.
Ky.. and from Ohio, William
Settos, Springfield: Chalmers Bach, Eaton;
Hank Davidson, Lynchburg: Robert Harrell.
Cleves, and Robert Epps, Dayton.
Stardust Drive-In, Springfield, owned by
Levin Brothers, Daj'ton, established new
attendance records recently with "Psycho"
and "Ocean's 11," with the latter being
held for a second week .
Gurian.
Allied Artists manager, was in Cleveland
for a regional meeting . Ann
Hodges. United Artists availability clerk,
was married September 3 to Marlon Bingham,
and Esther Drum. Tristate Theatre
Service secretary, became the bride of Fred
Riehle on the 17th.
-I No. Calif. Theatre Ass'n
Praises Hyman's Work
SAN FRANCISCO—The Northern California
Theatre Ass'n has adopted a resolution
praising the efforts of Edward L.
Hyman. AB-PT vice-president, to establish
the principle of orderly distribution
of quality motion pictures.
The association also pledged its support
of "a program that will utilize the services
and resources of the three branches of the
industry and activate a program of orderly
distribution of quality product and develop
Project New Faces." The resolution also
declared. "We observe the truism that only
by working together can we achieve individual
results."
Hyman was commended "for his fine
and intelligent sense of dedication" to the
industry. A copy of the resolution has been
forwarded to him by Irving M. Levin, president
of the association.
ME-8
BOXOFFICE September 26, 1960

—
—
—
as
—
—
he
Donna Clips Grosses
At Boston Theatres
BOSTON—Hmricane Donna disrupted
one full day of theatre business, with virtually
no patrons in the downtown theatres
after 4:30 p.m. Monday (12). The
warnings on radio and TV accounted for
another reason for standstill patronage.
The following day, however, business
bounced back to normal but the averages
were affected for the week. "Psycho"
completed its 12th week, having pulled
down a remarkable gross, while "Carry On,
Nurse" will go 18 weeks and will be replaced
by "Song Without End," the latter
opening scheduled for Monday i28).
(Average Is 100)
Astor Strangers When We Meet (Col), 4th wk.
Beacon Hill—Come Dance With Me! (Kingsley-
100
Union), 2nd wk. 130
Boston This Is Cinerama (Cinerama),
20th
reissue,
wk 85
Capri From the Terroce (20th-Fox), 9th wk 100
Exeter Street School for Scoundrels (Cont'l),
5th wk 100
Fenway Hiroshima, Mon Amour (Zenith), 2nd
wk 230
Gary It Started in Naples (Para), 3rd wk 140
Kenmore Carry On, Nurse (Governor), 16th wk. 85
Memorial Ocean's 11
Make
(WB), 5th wk 120
Metropolitan Let's Love (20th-Fox),
3rd wk 75
Orpheum The Angel Wore Red (MGM) 75
Paramount Psycho (Pora), 12th and finol wk. 100
Saxon Ben-Hur (MGM), 42nd wk 140
Revivals Supporting Features
In Newr Haven First Runs
NEW HAVEN—Shortage of first-run
product was pointed up by downtown
double bills, the Sampson-Spodick-Bailek
Crown using 20th-Pox's revival, "Pinky,"
as supporting fare for a newcomer, "The
39 Steps," and the Stanley Warner Roger
Sherman booking Warners' "Dial M for
'
Murder a companion featui-e with the
newcomer, "The Crowded Sky."
Crown The 39 Steps (20th-Fox);
Pinky (20th-Fox), revival 140
Lincoln Hiroshima, Mon Amour (Zenith) 135
Loew's College Let's Moke Love {20th-Fox) . . . . 1 20
Paramount It Started in Naples (Para);
The Poacher's Daughter (Show Corp.) 105
Post Dnve-ln Nature Girl and the Slaver (SR);
Queen of Shebo (SR) 95
Stanley Worner Roger Shermon The Crowded Sky
(WB); Dial M for Murder (WB), revival 90
Whalley Ben-Hur (MGM), 8th wk 125
'Ocean's 11' Sparkling 145
Third Hartford Week
HARTFORD—The brightest attraction
on the downtown scene was Warner Bros.
"Ocean's 11," in a third Allyn week.
Allyn— Ocean's 11 (WB), 3rd wk 145
Art—Tempororily shuttered.
Cine Webb Carry On, Nurse (Governor), 6th wk. 100
E. M. Loew's All the Young Men (Col);
As the Sea Rages (Col) 90
Meadows Come Dance With Me! (Zenith);
Toke a Giont Step (UA) 115
Loew's Poloce Love Me Tender (20th-Fox),
revival;Bernardine (20th-Fox), revival 80
Loew's Poll The Time Machine (MGM); The Day
They Robbed the Bonk of England (MGM) 90
Stanley Warner Strand Ben-Hur (MGM) 1 25
Ray Massey, Signe Hasso
Added to 'Journey' Cast
HOLLYWOOD—Raymond Massey and
Signe Hasso have been added to the cast
of "Journey Into Danger," slated to roll
Monday (26) at 20th-Pox.
George Sherman will produce and direct
the film, toplined by JuUet Prowse, Stuart
Whitman, Ken Scott and Stanley Baker.
"The Devil at 4 O'clock," a Columbia
release, will be directed by Mervyn Le-
Roy.
Renewed ACE Dedication
Asked of lENE Members
CHATHAM, MASS.—All New England
exhibitors were urged to become active
once again in affairs of the American
Congress of Exhibitors, when that group's
fall meetings get under way. by Irving
Dollinger, ACE representative who spoke
at the annual convention of Independent
Exhibitors of New England and the Drive-
In Theatres Ass'n. The convention sessions
were held at Chatham Bars Inn
September 13-15, with Edward W. Lider,
general chairman of the convention and
president of lENE, presiding.
Dollinger admitted that ACE activities
were slowed down during the industry
strike and have not yet reached full recovery,
thus making imperative the active
support and participation of all exhibitors.
Optimistic industry outlooks were provided
for exhibitors attending the convention
by two general sales managers,
Hem-y H. "Hy" Martin of Universal and
C. Glenn Norris of 20th Century-Pox.
In introducing Martin, Lider attributed
largely to Martin's salesmanship efforts
the remarkable recovery Universal has
made in the past two and one-half years.
Martin, however, attributed that recovery
to the Universal team.
OPTIMISTIC INDUSTRY VIEWS
"Two-and-a-half years ago, the future
of Universal was hanging on 'Imitation of
Life,' " Martin declared. "And with that
success, we were able to forge ahead. The
sales department is working closer with
the exploitation department and we are
marketing each picture with great care.
We have completed our 1960-1961 releasing
schedule, which is headed by our most
important film to date, 'Spartacus.' I honestly
believe this is the most commercial
film we have ever made."
Martin's rundown of films to be released
included Midnight Lace, Cary
Grant's The Grass Is Greener, The Great
Impostor with Tony Curtis, Romanoff and
Juliet, The Day of the Gun (the title may
be changed), a remake of Back Street with
Susan Hayward, a new Tammy film. Come
September, and The Sixth Man with Tony
Curtis. Martin also mentioned a series of
outdoor Audie Murphy films and some
salable pictm*es from outside sources.
20-24 NEAR COMPLETION
"We should have 20 to 24 completed
films for release from October 1960 through
1961," he said. "We have great hopes for
our business and we do not intend to close
any theatres. We need your help in trying
to resolve our day-to-day problems, in trying
to get more returns at the boxoffices
from these pictm-es. Just a little extra
effort can make a huge difference in the
overall picture and we at Universal are
giving our best to this problem."
Norris warned that the industry problems
are serious but that there is a note
of optimism among all segments. He had
just returned from the west coast with
Robert Goldstein where together they saw
new product and evaluated the story lines
in setting up a release schedule for them.
"We are dedicating ourselves to release
in orderly fashion for three or four films
a month," he said. "It costs us $60,000,000
to make 60 pictures a year but let me
a.ssure you that the future of 20th-Pox
Corp. does not rest with the one-half hour
program on TV. Television cannot afford
to support a $60,000,000 investment for
these films. We are not transferring our
affection from motion picture theatres to
television pictures. In 1962 we are allocating
a sum in excess of $60,000,000 on 51
feature films. These will be released in
orderly fashion—three or four diversified
films a month."
Norris mentioned three Pox films which
will cost $20,000.000 "Cleopatra," to be
released in July 1961: "Greatest Story
Ever Told." for a year from next July, and
"State Pair," the production of which has
been delayed due to the untimely death
of Oscar Hammerstein.
"I am not bragging about the amount
of money we are spending at the studio,"
said Norris. "I am merely emphasizing
that we at Pox believe oui- future rests
upon the motion picture theatre."
He said the studio is producing a series
of children's classics, which will have a
large market; two Pat Boone films, two
Elvis Presley films and two more with
Ingrid Bergman starred.
MUST FACE UP TO TV
"I have seen some of these and am
extremely enthusiastic about them. But
we must face the fact that TV is here and
that we must meet it straight on. We
must study the entire problem of this
competition, including the possibility of
Pay TV. so that we can think and work
intelligently on the matter."
Pollowing his address he answered questions
from the floor on the Toronto Pay
TV setup.
Lider opened the meetings by saying
that because of the informality of the
sessions, all members were encouraged to
enter into the informal discussions.
"A large percentage of the film buyers
of New England theatres is represented
in this
"
room, noted. He praised the
special efforts of Edward Hyman of AB-
Paramount Theatres for working hard and
continuously for "an orderly release of
product from the major studios."
"This month-by-month flow of pictures
which we exhibitors can count on has been
an immeasurable help to us in om- bookings
and programming," Lider added.
He called on Prank Lydon. executive
secretary of Allied Theatres of New England,
an unaffiliated group of theatre owners
in this area, who gave an interesting
progress report on the industry's resistance
efforts against bills in Washington. D. C,
proposing to raise the national minimum
wage.
The first two days of the convention
were devoted mainly to golf and other outdoor
sports by members of the convening
organizations and their families, the third
'Continued on next page'
BOXOFFICE September 26, 1960 NE-1

I
Continued
Whiplash of Hurricane Donna Felt
By Many New England Drive-Ins
BOSTON—The damage wrought to theatres
by hurricane Donna throughout
Massachusetts was devastating, drive-ins
taking the major portion of the devastation.
In at least six spots along the shore
hne. drive-in screens were so badly damaged
that owners decided to call it a
season and these theatres were closed.
Loss of electrical power, floods, damaged
fences and roofs caused delays in opening
theatres in other sections. Boston proper
did not receive the full brunt of the storm
but despite the fact there was no loss of
power in the downtown theatres, business
was off as much as 85 per cent in some
houses. S.'veral owners closed their theatres
at 5 p.m., figuring there was so little
business anyhow that it would make little
difference.
The storm hit the Cape Cod area in
full blast the day before the scheduled
three-day convention of Independent Exhibitors
of New England when a pre-convention
board of directors meeting was in
session, but everything went off as scheduled.
Maine escaped the expected wallop
from hurricane Donna when it passed
through the state Monday il2). No winds
of hurricane velocity were reported beyond
Portland but there were heavy rains
in all areas, providing a much-needed
soaking for woodlands and pastures. There
were no casualties but temporary power
failures W'ere widespread. Property damage
resulted in some areas, but not nearly
as heavy as had been predicted.
Most outdoor theatres in the central
and southern parts of New Hampshire
were pretty well "washed out" when those
areas felt the fringe effects of hurricane
Donna. The state was w'hiplashed by driving
rains and winds up to 80 miles an
hour but there were no reports of any extensive
damage at the drive-ins. There
were flooding and electric power and telephone
failures in many areas. Seabrook
residents fled their homes as a precautionary
measure and 300 persons were
evacuated from the Hampton Beach area.
Like similar establishments in other parts
T^^
^I^^C'^fc^?.^^ ?i|v
HERE'S YOUR CHANCE
to gel in Ihe
BIG MONEY
Be Sure to Play
; a screen gome,
HOLLYWOOD fakes top
onors. As a box-office attraction,
!• is without equal. It has
been a favorite with theatre goers for
over 15 years. Write today for complete details.
Be sure to give seating or car capacity.
HOLLYWOOD AMUSEMENT CO. .
37S0 Ookton St. * Skokic, Illinois
of New England, drive-in theatres in Vermont
saw their business come to a temporary
standstill as hurricane Donna hit
many areas of the state. Vermont was
soaked with upwards of two inches of rain
and gusts of wind up to 40 miles an hour
were reported in Rutland. Trees were uprooted
and there were power interruptions
in scattered areas. High water was reported
in some rivers but state police said
flooding was limited to smaller streams.
Busy Production Schedule
Ahead for Guy Gabaldon
BOSTON—Following the lusty visit of
hurricane Donna. Guy Gabaldon. real life
hero of Allied Artists' "Hell to Eternity"
blew into town to meet the press at the
Hotel Statler-Hilton. His dynamic press
conferences were somewhat as blustery as
the appearance of the 1960 huiTicane.
" 'Hell to Eternity' is an authentic picture,"
he said vigorously. "Everything on
the screen is true. Nothing about the story
is exaggerated and if anything, the picture
is toned down."
Gabaldon. who came from a rough neighborhood
in East, Los Angeles, admits that
he was on his way to becoming a juvenile
delinquent but service in the U.S. Marine
Corps put him on the right track. He is
still interested in the more unfortunate
youths of the country and spends a great
deal of his time helping them with their
problems.
His next two years will be busy ones.
First he has his second film, "Reckless,
the Pride of the Marines," to finish for
Allied Artists. Next he will costar with
George Raft in a gangster film, "Seven
Mad Dogs," for Frank Martin Productions.
He is also working on his television series
which is based on true stories of Marine
heroes. In addition to all this, he hopes
to go around the world on a good will
tour with Saburo Sakai, Japan's great ace
flyer, under the auspices of the State
Department.
Maj. Gordon Feid of the Marine Corps
was a guest at the Gabaldon luncheon,
which was arranged by Art Moger, AA
publicist. "Hell to Eternity" began its Bos-
Ion run 'Wednesday i21i at the Paramount.
Three-for-One in Berlin
H A R T F O R D—Brooks LeWitt triplebilled
American-International's "Sign of
"
the Gladiator and "Goliath and the Barbarian"
and Columbia's "Have Rocket,
Will Travel" on a single program at his
Berlin Drive-In Theatre, Berlin.
Weekend Bonus Feature
SOUTHINGTON, CONN.—The Colonial
Theatre schedules a bonus attraction (a
third, major feature) for Satui-day and
Sunday matinees. The admission scale is
unchanged.
Bernie Menschell in Boston
HARTFORD—Bernie Menschell of the
Outdoor Theatres Corp. was a Boston business
visitor.
lENE Group Asked
To Renew ACE Aid
from preceding pagei
day being devoted to the bulk of the convention's
serious business.
"Sis" Shapiro and Nat Buchman were
moderators at the general concessions
meeting held Wednesday il4i in the Beach
Club at the Inn. Thoroughly discussed
were methods on how to achieve larger
profits from food items and how to merchandise
them more effectively. Emphasis
was placed on can y an'i staple items
After the final concessions speeches, a
large cocktail party was given in the
lounge of the Inn for all members and their
coiivention guests, the affair being hosted
by Irving and "Sis" Shapiro of Concession
Enterprises, Nat Buchman of Theatre
Merchandising and Mickey Daytz of Daytz
Theatres.
Four attractive displays were set up in
the lobby of the Inn. Edmands Coffee Co,
displayed their products of coffee, tea and
hot chocolate, with Nat Litcof. New England
district manager, in charge of the
display. Other displays were by the Coca-
Cola Co., Russell Foster of Pepsi-Cola Co.
and Paul Immekus and Dick Padden of
Canada Dry Co.
MANY CONVENTION VISITORS
Among those attending the convention
were A. B. West, New England manager of
National Carbons; Jack Lee and Ralph
Harley of Continental Can Co.; Jack
Walleiis, vice-president in charge of theatres
of A. Yarchin & Co., insurance; Tom
Byron, division manager of Curtiss Candy
Co.; Robert Hunnell, eastern division manager
of Crush International, and Mrs.
Hunnell; Irving Saver, New England zone
manager of Alexander Film Co., and two
of his salesmen. Chuck Bouchard and Sam
Ruttenberg; Edward H. Ladd, division
sales manager of Motion Picture Advertising
Co.; Tom and Dolly Hilligoss, vicepresident
and sales manager of Projected
Sound, who were attending their first New
England convention.
The 20th-Fox contingent, the largest
from a single area exchange, consisted of
eight Fox men headed by Al Levy, district
manager, who drove to the Inn to hear
Norris, their general manager, speak.
SUFFERS FRACTURED SHOULDER
Lyman Seley and John Stone of the
Manley Co. brought their wives. On the
.second day. Stone suffered a fractured
shoulder in an accident. He was treated at
the Cape Cod Hospital, then returned with
his arm in a sling to attend the remainder
of the program.
The Coca-Cola Co., represented by Jack
Fitzgerald, Frank O'Brien and Henry Rapsis,
sponsored the huge and enthusiastic
banquet on the final evening, winding up
the successful meeting. Former lENE presidents
Nathan Yamins, Daniel Muiphy and
W. Leslie Bendslev were at the head table
with present officers and speakers. George
Roberts was emcee.
Everyone praised the management of
Chatham Bars Inn for the manner in
which they handled the convention arrangements,
as well as for their courtesy
and service. Plans are being made to return
to this delightful convention site another
year, the decision to be voted upon
at the next meeting of the lENE board.
NE-2 BOXOFFICE September 26, 1960

QiQiNTic; Fabulous;M MiquTy;
She challenged
a savage empire..*
Lost a thousand
years in time!
starring DEB RA PAGET' PAUL CHRISTIAN • WALTER REYER • CLAUS HOLM • A FRITZ LANG PRODUCTION
Now Available for Booking
CONTACT YOUR yi/?ianlcajz.
fntBWiaila/iaL
EMBASSY PICTURES CORP.
JOSEPH LEVINE
20 Winchester Street Boston, Massachusetts

directed
"
The
S. Perakos Heads Studio in Greece,
Where Film Production Is Booming
HARTFORD—En route back to his Athiiis.
Greece, headquarters, following Connecticut
production conferences with Sperie
James Paris, producing "Antigone,"
on Greek locations for Connecticutbased
Norma Film Productions, talks
with Norma President Sperie P. Perakos
at a Hartford press reception.
P. Perakos, Producer James E. Paris of
Norma Films' "Antigone" was most enthusiastic
over the growth oi majOi- tneatrical
filming in Greece.
"No less than 26 classics—I repeat. 26
classics!— are in various stages of production
in Athens and other Greek cities following
our announcement some months
ago of proceeding with 'Anligone' and
other Greek tragedies." he said.
Sperie P. Perakos. general manager of
Perakos Theatre Associates, is listed as
president and executive producer of Norma
Film Productions, the organization backed
by Perakos and other Connecticut soiu-ces.
Jimniie Paris added with a smile: "We're
not concerned with the sudden rush by
other people to shoot classics! We welcome
everybody. As a matter of fact, the more
the merrier, and let the best man take
the best awards! "
seruf/ne
He remarked that of the 26 ventures, an
encouraging number represent major U. S.
companies, including 20th-Fox.
"I can't overemphasize the tremendous
growth of the Athens motion picture
industry in the relatively short space of
just a few months. This is not attributable
exactly to the climate—you can shoot pictures
outdoors practically all year around
—no. it is more a refreshing spirit on the
part of the moviemakers themselves."
"Alpha Studios, for example, just completed
an $11 million expansion project
that encompasses eight sound stages,
fiknen million dollars in any industry is a
lot of money, certainly, but it's doubly
important in motion pictures, which is
considered, by all stretches of the imagination,
a calculated risk.
"If a man in Athens wants to expand his
capital, he gets into a lot of industry and
conservative at that. But the Alpha people
have confidence in motion pictui-es and
they're backing this confidence with hard
cash!"
"
"Antigone. by award-winning
Athens personality George Tzavallos. stars
Irene Pappas isoon to be seen in Colimibias
$6 million production. "The Guns of
Navarone"i; Nick Katrakis, as Kreon;
George Alexadrakis, as Damon: George
Dandi. as Korifeos. and Eleni Kalogerou,
as Esmini.
The production budget is $200,000, and
an early 1961 release is planned, the world
premiere probably to be held at the Perakos
de luxe Elm, in the Elmwood section
of suburban West Hartford.
Perakos disclosed that "Antigone" is to
be followed by several large-scale motion
pictures, all aimed at the international
market. He and Mrs. Perakos hope to view
location shooting in Athens next month.
By-Passes Downtown Worcester
WORCESTER. MASS. — "Come Dance
With Me!" by-passed downtown Worcester,
opening day-and-date. at 90 cents, at the
Oxford and Shrewsbury drive-ins. Its companion
feature was "Missile to the Moon."
n 2 yeors for $5 D
'
D Remitfonce Enclosed D Send Invoice
THEATRE
STREET ADDRESS
year tor $3 D 3 yeors for $7
TOWN ZONE STATE
NAME
POSITION
THE NATIONAL FILM WEEKLY 52 issues a year
^^Q
825 Von Brunt Blvd., Kansas City 24, Mo.
Marlboro Mass., House
Renovated and Reopened
MARLBORO. MASS. — The Marlboro,
presenting a fresh, attractive appearance,
has been reopened by its new owners,
Byron Kaiser and Greg Planigan. The
theatre was painted inside and out prior
to the opening, new seats have been ordered
for immediate installation and local
patrons were reported immensely pleased
over the Marlboro's renovation.
Kaiser and Flanigan. prior to the opening,
announced a strict policy with regard
lo disturbances and damage to the theatre.
No noise is being tolerated. The
owners stress that they want to run the
theatre as an asset to the community and
will feature only top pictures at all times.
Their plan also is to work closely with
local organizations which can utilize the
theatre's facilities for meetings and programs.
The screen policy calls for feature showings
at 6:45 and 8:30 each evening, matinees
on Saturday and Sunday afternoons.
The Saturday matinee shows are solely
for the youngsters and a serial is being
used during the opening weeks in addition
to the regular children's feature.
Kaiser and Flanigan may book stage
shows occasionally during the winter to
supplement the screen fare.
MAINE
A committee to select county and state
Maine Good Neighbors for outstanding
acts of hospitality to visiting vacationers
in this state this summer has been
named by Development Commissioner
Lloyd Allen in Augusta. Nominations have
been made by Chambers of Commerce.
Jaycees. Lions. Rotary and Kiwanis clubs
and a state Best Neighbor will be selected
from the county winners. The judges include
Bernard M. Johnstone, executive
manager of the Maine Publicity Bureau,
and Robert O. E. Eliot, recreational promotion
director of the department of economic
development.
The Lisbon Drive- In in Lewiston gave
the youngsters a big thrill when they were
asked to "meet in person the new addition
to our pony family. showing of the
pony, which was only five days old, coincided
with the ozoner's screen presentation
of "Snowfire." featuring a wild white
stallion.
Two Lewiston men were indicted by the
grand jurv in Androscoggin Superior Court
Mondav a2i on charges of breaking, entering
and larceny in the nighttime July
14 at the Lewiston Drive-In. operated by
the Sabattus Drive-In Corp. The defendants
Richard Poulin and Ronald Chasse.
are charged with stealing $34.20 from the
theatre.
Holdover for 'Hell'
LOS ANGELES—Allied Artists' "Hell to
Etemitv" was held over for a third week
at the Los Angeles and Paradise theatres,
and moved from the Pantages to the Hawaii
theatres, plus the Meralta, Colorado,
South Side, Corbin and Boulevard driveins.
NE-4
BOXOFFICE :: September 26. 1960

—
^^^
CENTURY PRESENTS THE MOST
REVOLUTIONARY THEATRE SOUND
SYSTEM EVER DEVELOPEDI
No more costly, troublesome racks
of equipment
Reduces contract labor
Nothing to install except a "standard"
projector and reproducer
(single projector operation)
No photocells, no vacuum tubes
and only one pair of wires from the
sound reproducer to the stage loudspeaker
(single channel system)
• So reliable it may need no repairs
for years
• Models for all theatres—from small
to large
You have never known
anything like it,,.
. SO small you
can hold It
in the palm of
your hand I
^^
SOLD BY;
See your Century Dealer or write:
CENTURY PROJECTOR CORPORATION
NEW YORK 19, N. Y.
Massachusetts Theatre Equipment Co.
20 Piedmont St. Boston 16, Mass.
Phones: LI. 2-9814 — LI. 2-0356
BOXOFFICE :: September 26, 1960 NE-5

BOSTON
Those roars of laughter on Washington
street Tuesday night came from the
Keith Memorial Theatre where the 20th-
Fox film. "High Time," was sneak previewed
for the public. It was obvious that
the audience hugely enjoyed the comedy
which stars Bine Crosby and Tuesday
Weld. This film follows "All the Young
Men" at the Memorial.
Sumner Redstone of Northeast Drive-In
Theatres was one of the principal speakers
at the TOA convention in Los Angeles.
His address was given Friday 1
16 > . . .
Samuel Haase, theatre broker and veteran
exhibitor, and his wife are flying to Los
Angeles to visit their daughter and sonin-law,
Mr. and Mrs. Gerald Hochman.
and their new baby daughter.
Dick Feinstein, New England branch
manager for Valiant Films, took a fourday
trip to New Hampshire. Vermont and
western Massachusetts and returned in
time to take in the lENE convention on its
final day. Thursday il5>.
Robert Capps has been promoted to assistant
exchange manager here, it was announced
by Robert Mochrie. Metro-Goldwyn-Mayer's
general sales manager. The
move is another in the series of promotions
within the MGM sales department.
Capps has been a salesman in Jacksonville
since 1951. He joined MGM 14 years
ago in Atlanta. He was an office manager
and head booker in Jacksonville before
becoming a salesman.
NEW HAMPSHIRE
The Palace in Manchester, which has been
closed during the summer, will be used
Wednesday '281 for the fall fashion show
sponsored by the Union Leader Fund. The
presentation of models and the latest fashions
on the Palace stage will be under the
direction of J. Donovan Mills, show manager.
Arthur "Roxy" Rothafel, former Hollywood
script writer and son of the late
"Roxy" of early radio fame, captured
low gross honors in the first division of
the annual Press-Radio-TV golf tournament
in Franklin Sunday illi. It was the
fourth victory in this event for Rothafel,
who is now general manager of WLNH in
Laconia.
COLD WEATHER MONEY MAKER
Now DRIVE-INS can serve SEILER'S famous Clam or
Fish Chowders . . . companion extra-profit items . . . and
just as popular as SEILER'S breaded and battered readyto-fry
Clams.
These easy-to-serve cold weather hot chowders vn\l
bring in new customers and bring back old ones, and SEI-
LER'S chowder pot keeps these hot sellers hot. This 1 1 quart
steel and aluminum electric chowder pot can be yours on
a self-Uquidating coupon plan.
You'll be just right for cold weather with SEILER'S Hot
Clam or Fish Chowders. New Englanders have been enjoying
millions of servings for 87 years.
SELLER'S thick and
creamy FROZEN FRESH
chowders are now available
in 3-pound packages.
Republic Sets Up Concern
For Autry-Rogers Films
HOLLYWOOD—One hundred and twenty-three
Roy Rogers and Gene Auti-y pre-
1948 films will be handled in the future by
HTSI. a Republic Corp. wholly owned subsidiary,
in a deal consummated by HoUyw-ood
Television Service with MCA-TV.
The deal includes 14 post-1948 Roy Rogers
features, eight in color, that have never
been offered to television before. Other
new films will also be added to the above.
This marks the return of the Rogers-
Autry films to Republic, original producers
of all these films.
Mau Mau Uprising Picture
To Star William Holden
HOLLYWOOD — Producer
Ray Stark,
now in Kenya, Africa, sends word that he
has signed William Holden to star in "The
'
Hunt for Kimathi. an adventure drama to
be lensed there next spring.
John Patrick is writing the screenplay
based on Philip Goodharfs story of Ian
Henderson. British police officer responsible
for stamping out the Mau Mau terrorist
uprisings in 1957. Holden will play
Henderson.
Mail this coupon
^
for prompt information. W
HJ.SEILERCo.Jnc.
110 Norway Street
Boston, Massachusetts
Please tell me how to get SEILER'S CHOWDER
POT that "Pays for Itself."
Nome ..
Address
City Zone State
'Seven' Dubbing Rushed
LOS ANGELES—With an October 12
deadline for 250 saturation bookings in
the southwest area, dubbing on "The Magnificent
Seven" was rushed to completion
and the first print of the Mirisch-Alpha
film was shipped to United Artists in New-
York. Til? first important multimillion
dollar production to utilize saturation
bookincs. the film, starring Yul Erynner.
Eli Wallach, Steve McQueen and Horst
Buchholz, will open first by blanketing the
Atlanta, Charlotte, Dallas and New Orleans
areas.
Big 'Arabia' Campaign
LOS ANGELES—An ambitious prerelease
ad campaign for "Lawrence of Arabia,"
slated to roll early in January, will
break in 29 national magazines and 22 major
newspapers. In addition, six books
ba.sed on the Lawrence theme will be published.
Sam Spiegel will produce for Columbia
with David McLean as director.
NE-6 BOXOFFICE September 26. 1960

four
holdover
. .
. . The
. . The
biweekly)
HARTFORD
I
Operie Perakos of Perakos Theatre A£.
sociates, much pleased with the extended
weeks I
of Governor
Films' British import, "Carry On, Nurse,"
at the de luxe Beverly, Bridgeport, booked
the comedy into the first-run Palace, New
Britain, on a double-bill with Columbia's
revival, "The Mountain Road"
Miklos, eastern Connecticut
. .
district
. Joe
manager
for Stanley Warner, notes new daily
starting times for the Capitol, Willimantic,
and Palace, Norwich. The former opens at
5 p.m., Mondays through Fridays, 1 p.m,
Saturdays and 2 p.m. Sundays. The Norwich
house opens at 5:10 p.m. Mondays
through Fridays, 1 p.m. Satui-days and 2
p.m. Sundays.
Walter Fyler, manager of the Lockwood
6 Gordon Plaza, Windsor, resigned to go
into oi,her fields and appointment of his
successor is anticipated shortly. Meanwhile,
Earl Randcom-t, assistant at the Avon
Cinema, Providence, has been supervising
the house . . . Charle Loew, relief man, is
serving in Loew's Poli booth, pending permanent
replacement for the late Henry
Stagg. The latter, about 70, died recently
following a gall bladder operation.
,
Bob Tyrrell of Lockwood & Gordon
noted considerable preschool activity at
two suburban drive-ins. The East Hartford
conducted a watermelon eating contest,
while the East Windsor tie up with a
bakery to pick up the tab for free pencil
boxes distributed to young patrons . . .
Tom Grogan, Perakos Theare Associates'
Strand, Thompson ville, gave away free
pencil boxes (worth 39 cents each)
Charlie Kurtzman of Loew's Theatres, Inc.,
was in from New York to visit Lou Cohen,
Loew's Poli, and Mrs. Ruth Colvin, Loew's
Palace.
Alfred Aiperin, Smith Management's
Meadows Drive-In, planted newspaper
stories on UA's "Take a Giant Step," based
on the successful Broadway play by Hartfordite
Louis Peterson jr. . . . Lockwood &
Gordon booked Paramount's "Psycho" into
the Plaza, Windsor, and East Windsor
Drive-In, day-and-date, for the first suburban
Hartford playdate. Film played
top-grossing five weeks at the downtown
Allyn.
Joseph Mack Newly Chosen
Filmack Corp. President
CHICAGO—Joseph Mack was elected
president of Filmack Corp. at the annual
board of directors and stockholders meeting.
Mack has been employed at Filmack
for 16 years. He previously had served as
office manager, head of studio production
and corporation treasurer. He succeeds
Irving Mack, who will be chairman of the
board.
Putnam Cartoon-a-Scope
PUTNAM, CONN.— Interstate of New
England's Bradley Theatre ran a kiddies
show, called "Cartoon-a-Scope," featuring
cartoons, plus the UA revival, "Run Silent,
Run Deep," charging 75 cents for adults,
and 75 cents for children.
Studios Initiate Training
In Animation Technique
HOLLYWOOD—Faced with a shortage
of trained personnel to produce animation
sequences for documentary films, television
commercials, and features, 20 studios
have contributed $400 each to a course of
study at the University of Southern California's
department of cinema.
InstiTiction for the five classes offered
will be given by top men from the animation
industry in Hollywood, and include
filmic expression by Les Novros, organizer
and owner of Graphic Film Corp.; animation
class by Art Babbitt, director of animation
and an owner of Quartet Films:
cinematic design, by Paul Julian, also of
Quartet Films: elements of production, by
Leo Salkin, writer-director for Format
Films, and problems in camera, by Ray
Thursby, Anicam.
VERMONT
.
The Mountain View Drive-In, Burlington,
is now closed from Monday through
Thursday, with Friday openings for weekend
shows Sunset Drive-In on
Route 127 in Burlington had a three-day
holdover for the Frank Sinatra-Dean Martin
film, "Ocean's 11." The second feature
was a first-run showing of the Fred Mac-
Murray-Gloria Talbot picture. "The Oregon
Trail."
Theatre owners in 'Vermont were interested
in a report by the State Development
Commission which predicted that the 1960
foliage season would attract another big
influx of tourists. The commission said the
spectacle has reached such popularity dm--
ing the past three or four years that it is
now a "standing room only" affair, with
all eating and lodging establishments expected
to be filled September 25-October
15.
The Mid-Haven Drive-In North Middle-
Dury, which recently featured Roagers' and
Hammerstein's "South Pacific," will be
open only on weekends for the remainder
of the season.
High Praise for Picture
'Universe' Made by NFB
MONTREAL—"Universe," a film dealing
with astronomy and problems of outer
space produced by the National Film
Board, was praised highly by N. P.
Machine, deputy minister of education for
Soviet Russia. The film was screened at
the NFB here for 150 delegates from 40
countries to the UNESCO conference on
adult education here. Machine said the
film "is an outstanding and intelligent
portrayal, and is particularly effective because
it does not oversimplify the subject
as many films of this type are inclined
to do."
'Apartment' Success Continues
NEW HAVEN—UA's "The Apartment,"
which opened strong in key-city first runs,
has been repeating the boxoffice-pattern
in the smaller towns as well as the keycity
subsequent-runs and is holding over
in the majority of situations.
NEW HAVEN
prank McQueeney, Pine Drive-In, Waterbury,
playing the first regional showing
of MGM's "The Subterraneans," ran
nothing less than a three-feature program
on Sunday and Monday of the opening
week . Starlite Drive-In, down
Stamford way, offered guest tickets to
patrons capable of sitting through the
performance of American-International's
. . . Meriden's
"Horrors of the Black Museum" and "Terror
from the Year 5,000"
two first runs, Leo Ricci's Capitol and
Tolls' Meriden, participated with other
civic-minded businessmen in a full page
ad urging readers, during the school year,
"to drive with caution and safeguard the
lives of all our children!"
Showing of early classics, such as "Birth
of a Nation," have been scheduled for fall
and winter by the New Haven Film Society.
The newly organized, nonprofit
group is seeking subscriptions to support 12
anticipated performances
i
at
the New Haven Jewish Community Center.
All shows are open to the public on sul)-
scription tickets sold for any two performances
for $2, for any five performances
for $4, or the entire series for $8. No
single subscriptions will be available.
Sid Kieper, Loew's College; Jim Darby,
Paramount, and Irving Hillman, zone advertising-publicity
director, Stanley Warner
Theatres, tied up with the retail division
of the Greater New Haven Chamber
of Commerce for distribution of guest
theatre tickets September 8, observed as
New Haven Day in the downtown merchandising
area. Merchants gave away gift certificates.
San Diego Lawyer Buys
California Theatre Bldg.
SAN DIEGO—Purchase of the California
Theatre Building, 1122 Fourth Ave., for
approximately $625,000 was announced by
the new owner, Irvin J. Kahn, a local attorney.
Kahn said he bought the eight-story
theatre and office building, "to reaffirm
my faith in downtown San Diego."
The building has been owned by Fox
West Coast Theatres of Los Angeles, which
will continue to operate the 2,000-seat
theatre. Built in 1924, it occupies nearly
half of the square block at the northwest
corner of Fourth avenue and C street.
An associate of Kahn said the new owner
believes "any business building in downtown
San Diego is good business."
The attorney also is a codeveloper of
University City and just recently announced
plans to construct a 24-story skyscraper
at First avenue and C street.
Trevor Howard Contracts
For Captain Bligh Role
HOLLYWOOD—Famed British star Trevor
Howard will make his Hollywood debut
as Captain Bligh in Metro-Goldwyn-
Mayer's remake of "Mutiny on the
Bounty," Areola Production which Aaron
Rosenberg is producing and Sir Carol
Reed directing.
"Mutiny" goes before Tahitian cameras
November 1.
BOXOFnCE September 26, 1960 NE-7

WHAT HAPPENS
WHEN A NATION
SPENDS MORE
ON GAMBLING
THAN IT SPENDS FOR
HIGHER EDUCATION ?
I
If you can find any Romans around, ask them. They lived
pretty high on the hog in their day. That is, until some
serious-minded neighbors from up North moved in. The
rest is ancient history.
You'd think their fate would have taught us a lesson.
Yet today we Americans spend twenty billion dollars a
year for legalized gambling, while we spend a niggardly
four-and-a-half billion for higher education. Think of
it! Over four times as much! We also spend six-and-ahalf
billion dollars a year for tobacco, nine billion dollars
for alcoholic beverages, and billions more on other
non-essentials.
Can't we read the handwriting on the wall?
Our very survival depends on the ability of our colleges
and universities to continue to turn out thinking men
and women. Yet today many of these fine institutions are
hard put to make ends meet. Faculty salaries, generally,
are so low that qualified teachers are leaving the campus
in alarming numbers for better-paying jobs elsewhere.
In the face of this frightening trend, experts estimate
that by 1970 college applications will have doubled.
If we are to keep our place among the leading nations of
the world, we must do something about this grim situation
before it is too late. The tuition usually paid by a
college .student covers less than half the actual cost of
his education. The balance must somehow be made up
by the institution. To meet this deficit even the most
heavily endowed colleges and universities have to depend
upon the generosity of alumni and public spirited
citizens. In other words, they depend upon you.
For the sake of our country and our children, won't you
do your part? Support the college of your choice today.
Help it to prepare to meet the challenge of tomorrow. The
rewards will be greater than you think.
It's important for you to know what the impending college crisis
means to you. Write for a free booklet to HIGHER EDUCATION,
Box 36, Times Square Stotion, New York 36, New York.
I
Sponsofcd as a public service
in co-operation with The Cuuncil fur Fiiiaucial Aid to Education
'•f/clT^-*^
NE-8
Through the Courtesy of
BOXOFFICE
BOXOFFICE :: September 26, 1960

—
—
—
—
—
'Psycho' Lines Amaze
Vancouver Observers
VANCOUVER—Business was on the happier
side as Alfred Hitchcock's "Psycho"
was topping the town in its fourth week
the picture attracting such long waiting
lines at the Strand that it looked as though
the entire population had advanced in a
body to visit the theatre. Nothing like it
has been seen here in years. "Ocean's 11"
in the big league at the Orpheum, play-
is
ing to capacity. "Ben-Hur" was still good
in its 20th week.
Capitol Let's Make Love (20th-Fox) Fair
Orpheum—Ocean's 11 (WB) Excellent
Pork— r'm All Right, Jock (20th-Fox), 1 1 fh wk. Good
Ploza The Leech Woman (U-l); Brides of
Draculo (U-l) Moderate
Stonley— Ben-Hur (MGM), 20th wk Good
Strand Psycho (Para), 4th wk Excellent
Vogue The Story of Ruth (20th-Fox) Fair
'Ben-Hur' 39th Week 115
As Toronto Top Figure
TORONTO—The week found all
major
theatres continuing with popular programs.
For the roadshows, "Ben-Hui-" was still
strong in its 39th week at the University
while "Can-Can" rounded out its 25th week
at the Tivoli. "Doctor in Love" was a
leader for the Carlton in its second week
and "Psycho" was good for a seventh at
the Hollywood and "Prom the Terrace"
for an eighth week at the Hyland.
(Average Is 100)
Carlton ^Doctor in Love (20th-Fox), 2nd
Hollywood Psycho (Para), 7th wk
wk...nC
100
Hyland From the Terrace (20th-Fox), 8th wk 100
Imperial Let's Moke Love (20th-Fox), 3rd wk. 105
Loew's Bells Are Ringing (MGM), 4th wk IOC
Nortown The Bramble Bush (WB) 105
Can-Can (20th-Fox), 25th wk 105
Tivoli
Towne School for Scoundrels (Cont'l), 5th wk. 100
University Ben-Hur (MGM), 39th wk 115
Uptown The Time Machine (MGM), 2nd wk. ..105
Cooler Weather Encourages
Attendance in Montreal
MONTREAL—Boxoffice results were declared
satisfactory by leading cinemas and
the cooler weather has had the effect of
bringing more patrons to the various
houses. Meanwhile, the outstanding holdovers
continued to attract good crowds.
The other first runs were also well-patronized.
Alouette Ben-Hur (MGM), 37th wk Excellent
Avenue Upstairs and Downstairs (20th-Fox),
5th wk Excellent
Imperial This Is Cinerama (Cinerama), 8th wk. Good
Kent The Incomparable Oscar Wilde (SR),
3rd wk Good
Con-Can (20th-Fox), 21st wk Excellent
Seville
Winnipeg Theatres Enjoy
High Business Level
WINNIPEG— "Ben-Hur" continued at a
terrific pace at the Gaiety with its advance
sale accelerating to a new high. The city's
business level was good with five of six
programs above average.
Capitol, Pembina Drive-In The Bellboy (Pora) 100
Goiety Ben-Hur (MGM), 4th wk 190
Garrick Portrait in Black (U-l), 110
2nd wk
Lyceum, Storlite Drive-ln Hercules Unchained
(WB); The Threat (WB) 120
Met— Psycho (Paro), 4th wk 120
Odeon The Bridal Path (20th-Fox), 2nd wk. ...125
Goit Joins Fox TV Unit
NEW YORK—Charles W. Goit. former
sales manager of Independent Television
Corp., has been engaged to assist Peter G.
Levathes, president of 20th Century-Pox
Television, Inc.
BOXOFFICE September 26, 1960
U.S. Codes Bar New Wave
Of European Pictures
MONTREAL—Prench actor Claude Dauphin
said here that a new wave in European
motion picture films is not likely to
be picked up by U. S. producers. Dauphin,
star of more than 70 movies, explained
that morals codes restrict language and
scenes in North America.
"They'd never dare show them in this
country." he said. "They're very funny
Americans-—I like them; they're so childish.
Of course it's such a big country you
have to be careful. Take, for instance, the
dictionary of forbidden words on television.
Yet, these continental movies can be seen
at art theatres."
Dauphin was in Montreal to visit a sister,
Mrs. Robert Jamieson, who lives in suburban
Longueuil.
Nat Taylor to Speak
At Ontario Session
TORONTO—Following a directors meeting
to draw up final details for the 1960
convention of the Motion Picture Theatres
Ass'n of Ontario, Arch H. Jolley, executive
secretary, reported that Nat A. Taylor,
president of Twinex Centuiy Theatres
Corp., Toronto, had accepted an invitation
to speak at the annual luncheon.
The convention will be held Monday,
October 24, starting at 9:30 a.m. in the
King Edward Hotel and the luncheon is
scheduled for 1 p.m. in the Crystal ballroom
following a cocktail party sponsored
by the National Carbon Co.
E. G. Forsyth, chairman of the special
Sunday movies committee, reported that
all members would be kept advised of
developments in the Toronto proposal for
Sunday perfoiTnances.
William A. Summerville was elected a
director following his appointment as eastern
division general manager for Famous
Players. Robert E. Myers retired from the
association directorate after becoming assistant
to Haskell M. Masters in Canadian
Warner Bros.
President Dave Axler, H. C. D. Main,
Summerville and Forsyth were appointed
delegates to the conventions October 25-27
of the National Committee of Motion Picture
Exhibitors Ass'ns and the Motion Picture
Industry Council of Canada.
Directors Harry S. Mandell, Lionel Lester
and Dick Main were named to the
nominating committee.
A Switch on Telemeter
TORONTO — Trans-Canada Telemeter
mailed notices to its subscribers in suburban
Etobicoke of "a last minute change" in
the feature booking for a four-day i-un
September 14-17 on Channel 5A. Previously
announced for the dates was "North by
Northwest," but the patrons got a newer
feature in the substitution of "The Mating
Game," also from MGM.
Toronto Fire Is Confined
TORONTO — An early moniing fire
caused considerable damage in a two-story
office building on upper Yonge street, and
at one time the adjoining Odeon Hyland
was threatened but the firemen confined
the flames to the one stinicture. The theatre
suffered no damage.
Four-Day FPC Session
A Seminar on Product
TORONTO — The four-day Famous
Players Canadian Corp. conference at the
Park Plaza Hotel here was strictly business,
with one exception. The program was
devoid of special luncheons, a banquet or
the appearance of a public figure in the
role of guest speaker.
"The reason you are here is to discuss
product for the theatres," President J. J.
Fitzgibbons told the gathering of 300 managers,
company executives, partners and
associates from coast to coast.
The only social diversion came on the
third night (14) when the managers enjoyed
a barbecue at Circle M. ranch in
suburban Kleinberg where Nat Taylor's
Toronto International Film Studios are
situated.
This outing followed a discussion at the
hotel by President Louis Novins of International
Telemeter, New York, and an inspection
of the studio in suburban Etobicoke
of Trans-Canada Telemeter, of which
Eugene E. Fitzgibbons is president. Earlier
in the day the managers heard Lloyd Pearson
of General Sound and Theatre Equipment,
while partners and district managers
visited the Nortown Bowling Lanes
where the speakers were Vice-President
Ozzie Campbell of Brunswick-Balke-Collender
and President Harry Hertzman of
Double Diamond Supply Co.
For three nights and one morning the
managers attended screenings at different
theatres of features which included "Song
Without End," "Let's Make Love" and
"Ocean's 11" and a group of short subjects.
Officials of major film companies discussed
their product at the hotel gatherings.
On the closing Thursday, developments
in the agitation for Sunday shows in Ontario
were noted by Vice-President R. W.
Bolstad and Senator J. W. B. Parris, a
Famous Players director. Addresses w'ere
given by J. J. Fitzgibbons jr., of Theatre
Confections and James R. Nairn, head of
the Famous Players advertising and publicity
department.
The convention hall was emblazoned
with blownup photographs and the somewhat
spectacular advertising displays for
numerous film attractions.
Toronto Vote Assured
On Sunday Movies Issue
TORONTO—Mayor Nathan Phillips
announced
his intention to seek re-election
for a seventh year in the December 5
municipal elections. He formally endorsed
the proposal for a vote of the people on
the question of Sunday motion picture
shows.
Said the 67-year-old mayor: "After all
we have Sunday sports and concerts. It's
up to the voters to decide if they want
Sunday motion pictures."
Controller Jean Newman, also a mayoralty
candidate, declared the Sunday question
was not an election issue but simply a
matter for the electorate to decide. "I support
the idea of a vote by the people," she
said.
Although the city council had not approved
the plebiscite, practically all 23
members have placed themselves on record
as favoring a vote by the people.
K-1

. . . The
. . . Odeon
and
. . Exhibitors
. . The
. . May
Airer Owner Charges
Unfair Treatment
PENTICTON. B. C—Frank Sollice fired
charges of discrimination at the provincial
fire marshals office, then closed his Pines
Drive-In. The charges followed Soltice's
failure to pass a highly technical written
examination asked for by a member of the
any practical test on them, but, quite
frankly, some of the questions in the written
test involved technical situations which
could not possibly arise in my business."
Soltice says he has put in the 750 apprentice
hours demanded by the law and
"I know my machines, how to operate
them and take care of them as well as
anyone."
"I ask only one thing. If I have to pass
such a highly technical exam to operate
my own theatre, then let that same examination
be given to every other second
class operator in the province. If it's fair
to me then it should be fair for others.
But I doubt if any second class operator
would have any better success answering
fire marshal's department.
"Some of the questions asked in the examination
were highly ridiculous," Soltice
claimed, "They were questions you might
expect a qualified electrical engineer to
answer but not a second class operator of
the written questions than I did."
a drive-in movie theatre.
Soltice added that he did not want to
"This isn't the first time we feel we have
close his theatre. "It's just that economically
I cannot afford to pay a regular
been discriminated against. On many occasions
in the past the theatre has been
operator and that feeling as I do that we
checked without good cause, sometimes as
are being singled out for this kind of
many as three times a week. But last night
treatment I have to close in at least a
was the finish. I could continue to operate
moral protest."
if I paid an operator to run the machines
but economy forbids this and. more important.
I feel there is an important moral Affiliated Pictures
principle involved."
Soltice says the provincial act covering
Under Way October 1
the operation of theatres calls for a written
or oral test for operators.
filed for a charter for Affiliated Pictures
TORONTO—An application has been
"The fire marshal's representative could Corp. of Canada, the company organized
have come in and given me the same test by Paramount Film Service and Columbia
given to other second class operators I Pictures of Canada for distribution of both
know of. but instead he gave me this six Paramount and Columbia product starting
page sheet of highly technical questions October 1. The headquarters will be here.
to answer making it impossible for me to Named as managing director of Affiliated
is Gordon Lightstone who has served
stand even a chance of passing.
"All I was asking for was what is termed for many years as vice-president and general
manager of Canadian Paramount,
a restricted license which permits me to
operate the machines in my own theatre while the general sales manager of the
where I know the machines and can pass new company is Harvey Harnick who has
held the same post with Columbia. Affiliated
Pictures will have its headquarters in
the Columbia building at 72 Carlton St.
Last March another consolidation took
place when Rank Film Distributors of
Canada closed its exchanges and 20th -Fox
took over distribution of JARO productions.
The chief personnel change was the
move of Frank L. Vaughan to the 20th-Fox
organization.
The Canadian Rank company continues
to be a member of the Canadian Motion
Picture Distributors Ass'n. The ten member
companies include Columbia and
Paramount.
MONTREAL
Domeo Goudreau, who has been manager
for Paramount here, and Eloi Cormier,
salesman, attended the Toronto meeting
of the new distributing organization
formed by the consolidation of Paramount
and Columbia Pictures. Goudreau has
been named local manager for the merged
organization, which will be called Affiliated
Pictures Corp. Cormier will be salesman.
The merger is effective October 1.
Bill Lester and George Destounis, executives
of United Amusement Corp., attended
the recent national meeting in Toronto
Elysee Theatre started its new
season of art films with "Chariot Joue
"
Carmen "Nuit des Espions." An adjoining
French restaurant reopened at the
same time as the Elysee.
IFD's "Passeport Pour la Honte" was
held over at the FYancais and Rivoli, and
"Detournement de Mineurs." another IFD
release, w-as held at the Mercier and Villeray
theatres . Denis Theatre at
Ormistown. Que., dark four years, has been
purchased and reopened by John F. Green
Theatres has enlarged and
modernized its local offices.
Francois Truffaut's latest film, "Tirez
sur le Pianiste, " starring Charles Aznavour
and Marie Dubois, an Art Films release,
was world-premiered at La Comedie Canadienne
Theatre following a preview for industry
folk. The picture received good reviews
. seen at the exchanges
included Yvon Gilbert. Frontenac Theatre
at St. Gedeon-de-Peauce. and Y. Morin
of the St. Prosper iQue.i Theatre.
WINNIPEG
The Winnipeg Free Press reported that the
management of the North Kamloops
Drive-In apparently has a great respect
for the intelligence of babies. During a
showing of "From the Terrace." restricted
to audiences 18 years and over, cars containing
babies in arms were turned away.
Harold HaU, whose wife Elsie is secretary
to George Dowbiggin, Famous booker, died
Sunday an . Bishop, widow of
Harold Bishop, died at St. Boniface Hospital.
A private service was held.
setiCffnG in
n 2 yeors for $5 H
'
n Remiffonce Enclosed D Send Invoice
year for $3 3 years for $7
STREET ADDRESS..
TOWN ZONE STATE..
NAME
POSITION
^^^ItME national film weekly 52 Issues a year
825 Von Brunt Blvd., Konsas City 24, Mo.
Winnipeg and several adjacent municipalities
will soon hold referendums on Sunday
sports. The Lord's Day Alliance Group
has announced preparations for a campaign
aimed towards preserving the sanctity
of Sunday. Meanwhile. Sunday sports
are rampant with no interference from
law enforcement agencies.
No Name Chctnga to Gina
TORONTO—Metropolitan Toronto has
apparently cooled a bit toward Gina LoUobrigida
who went to Italy to make a picture
after brief residence here. The council
of Scarboro. a suburb which forms a
part of the overall municipality, has finally
turned down a proposal for the
changing of the name of a street to
"Gina."
K-2
BOXOFFICE September 26. 1960

QiQSNTiC! Fuuious; gk MiaHTV!
She challenged
^ 4^J^Z.
*
^
starrini
DEBRA PAGET -PAUL CHRISTIAN- WALTER REYER'CLAUs HOLM -A FRITZ LANG PRODUCTION
Now Available for Booking
CONTACT YOUR JimanlcarL,
f/ztannatio/iaL EXCHANGE
ASTRAL FILMS
LIMITED
I. H. ALLEN E. V. ATKINSON ABE KOVNITZ JACK GOW E. WHELPLEY A. E. ROLSTON
130 Carlfon St. 5975 Monkland Ave. 501 New Hargrove BIdg. 714 Eighth Ave., West 162 Union St. 2182 W. 12th Ave.
TORONTO, CANADA MONTREAL, CANADA WINNIPEG, CANADA CALGARY, CANADA ST. JOHN, CANADA VANCOUVER, CANADA

. . Dave
. . . Manager
VANCOUVER
gob Hope wound up a British Columbia
fishing trip and flew back to Hollywood
. . . Larry Grayburn. former chief
of the Odeon Theatres advertising department
and now an executive of the Walt
Disney Productions advertising section, attended
the recent Calgary Stampede and
visited his relatives there, and brother Art,
who is with MGM here.
. . .
Ted Blelby reports "Psycho" is breaking
house records at the FPC Strand as
Added
the
film wound up its fifth week
to the adult entertainment list by the
provincial censors were Brides of Dracula.
Leech Woman, Sex Kittens Go to College.
Hot Rod Rumble, Prom the Terrace, The
Apartment and Oscar Wilde . . . Ray Mc-
Donald, chief censor, in a newspaper interview
says the main objective of his department
is to evaluate the film content
for public information to serve as a guide
for their moviegoing. "Someone has to
regulate the content of moviegoing," he
said, "to prevent unscrupulous producers
from peddling outright obscenity or degrading
material and ruining the industry."
Marge Mawson and Marve Proudlock of
the back shop staff at Paramount were
back at work after illnesses ... A. A.
Richardson, district manager for General
Sound, is recuperating at Victoria after a
long hospital stay following sui'gery . . .
Dave Wolk of Western Theatres at Winnipeg,
on a vacation trip here, reported that
May Bishop, who was Manitoba district
manager for FPC, died recently.
HoUy Wallace and Barbara Larsen have
joined the floor staff of the Orpheum Theatre
. . . John Kostiuk, Capitol Theatre
assistant, pinch-hit at the Orpheum and
Cinema while the managers attended the
FPC convention in Toronto . . . Bill Rowe,
Orpheum assistant, subbed for Marge
Wellwood of the FPC ticket department in
the Dominion Theatre building, while she
vacationed . . . Ted Ross, booker at the
FPC office, took over while the top brass
were at the Toronto meeting.
The provincial authorities of Saskatche-
} FOR SALE
YES! 10,000 LATE MODEL
\
USED OR RECONDITIONED
i Also new British-Luxury Chain avoilobl*
I Indoor & Outdoor Slod/um Chairs
I
quoted
assaying: "Small theatres can make money
in thriving neighborhoods if the overhead
is kept low, even if operated only on week-
HELLO DORCAS—Dorcas Brower,
part Eskimo girl from Point Barrow,
Alaska, who stars in "Ice Palace," was
introduced to press, radio and television
folk at a luncheon held at the
Georgia Towers Hotel in Vancouver
during the tour she made in behalf of
the film. Surrounding her are Paul
King, Vancouver Sun; Frank Baker,
alderman; Charlie Doctor, Famous
Players official and chairman of Salute
to Tourists Week; Jack McCausland
of the FPC district office; Earl
Dalgleish, 'WB manager at Vancouver,
and Shane Niblock, Al Williams ad
agency.
Toronto meeting .
A local small theatre operator is
ends. Pulling people away from their
more completely—without interruption
than at home."
LA SALLE ff
THEATRE CHAIRS
S; ' n-^ c Ir^t* steel bottom
j;
seot cu»hion» ond
fully I upholstered bocks—spring bock typei olso.
Corpcting, asphalt, rubber. Vinyl til«s ar>d
I
I '"°'^"wE /^RE FACTORY AGENTS-
AT BARGAIN PRICES
I
Drop us o lint'—we will give you photogroph*
nformotK
11
RECREATIOI-IS, LM.
Tlitaire Chain. Cirpct. Linoleum iml Till Dltiilon
945 GRANVILLE ST., VANCOUVER
MARINE S034-S428
wan have granted the necessary permits
to permit a U.S. company to shoot a film
in the Cypress Hills provincial park about
the Royal Canadian Mounted Police and
Sitting Bull's Sioux warriors . . . Joan
Sterling, a West Coast Booking Ass'n employe,
was one of the four persons killed
in an avalanche on a Pacific coast mountain.
She was secretary to Eric Rosebourne,
head of the booking office in the Film
building.
Wilf Keelan pinch-hit for his boss Barney
Regan, manager of the International
Cinema, while the latter was at the FPC
Griesdorf, former
district manager for Odeon Theatres
here who now is associated in film and
television businesses in Toronto, was back
in town on a business trip.
television
sets once or twice a week is not so
difficult if you have the attraction and
present it invitingly ... in a clean and
comfortable theatre where one can relax
Phil Silvers a Loser
TORONTO—The grandstand show, produced
at a cost of $400,000, at this year's
Canadian National Exhibition wound up
with a deficit of approximately $100,000.
General Manager Hiram McCallum said
the loss would have been greater if it had
not been for Victor Borge, the headliner
for the second week. Phil Silvers, in his
Sergeant Bilko role, was the headliner for
the first week and it was implied that he
"could be responsible for part of the loss."
—
TORONTO
J^ouis Applebaum, supervising director of
the recent Intornalional Film Festival
at Stratford, has resigned to join the Canadian
Broadcasting Corp. here as composer
for television programs. From 1945
to 1950 he wrote scores for a number of
features in Hollywood and has been identified
with the festival organization four
years.
John Wayne was here to promote "The
Alamo." which will have an unlimited
roadshow engagement at the Famous Players
Tivoli where "Can-Can" is in its final
weeks under the able direction of Manager
Fred Trebilcock.
. . . Bert Copas has
The Ontario Variety Tent is holding a
general meeting Tuesday '27) to receive
1961 nominations for the crew as well as
final reports on the annual benefit ball
game. Films of the international convention
will be shown
joined the head office staff of Astral Films
as accountant. He was formerly with Paramount
Film Service here.
Manager BUI Burke of the Capitol,
Brantford, had two morning shows Saturday
il7i in a tie-in with A&P Supermarkets
which provided free juvenile
tickets with purchases of groceries by parents.
Dr. W. A. McCauIey, formerly with
Crawley Films in Ottawa, has been appointed
director of music for the new $12,-
000.000 O'Keefe Centre for the Performing
Arts which opens October 3. Facilities are
being installed in the big theatres for the
eventual presentation of film productions
Vic Nowe of Toronto's Carlton
is featuring an exhibition of the works
of Rusins Kaufmanis in the theatre's art
gallery until mid-October.
OTTAWA
.
"
The engagement of "Ben-Hur at the Ottawa
Nelson came to a close after a
run of 23 w'eeks to set a local record for
roadshows, according to Manager Jack
Marion . . Mrs. J. D. Byrne of 235 White
Fathers Rd. qualified for a $500 cash
award in her attendance at a Foto-Nite
theatre and received the reward Wednesday
night at the Linden owned by Casey
Swedlove. To date the five Ottawa theatres
forming the Foto-Nite group have
paid out $106,470.
Thompson's Napanee Drive-In was the
second in the district to reduce its operations
to the last three nights of the week
following a turn in the weather which
brought Jack Frost.
For its 13th anniversary month, the Ottawa
Linden is featuring a series of request
programs for three-day engagements.
Recent attractions have included Peyton
Place, The Ten Commandments. Carry On,
Nurse and Seven Hills of Rome . . . Manager
Frank Gallop of the Centre got nice
business with the Astral package consisting
of "The Girl in Lovers' Lane" and "The
Wild Pair." The same bill played the Famous
Players Palace at Cornwall.
K-4 BOXOFFICE September 26, 1960

ADLINES t EXPLOITIPS
ALPHABH-ICAL
INDEX
EXHIBITOR HAS HIS SAY
FEATURE RELEASE CHART
FEATURE REVIEW DIGEST
SHORTS RELEASE CHART
SHORT SUBJECT REVIEWS
REVIEWS OF FEATURES
SHOWMANDISING IDEAS
THE GUIDE TO i BETTER BOOKING AN D BUS I N E S S - B U I L D I N G
THE HALLOWEEN STAGE SHOW
Sfep-by-Step Script for a Spook Party With Games and
YOU'RE IN
FOR AN HOWLARIOUS TIME!
IIDniTE
Prologue, Plus Suggested Promotion
The first step in planning for Halloween
this year, always a red figure date on the
showman's calendar, is selection of a date.
The traditional spook celebration falls on
Monday this time, and many showmen will
hold their special Halloween shows that
night, starting earlier than on a weekend
night.
But others, specially the drive-ins, may
want to stage their big spook programs on
the preceding Friday or Saturday, figuring
the later weekend hours will mean greater
patronage. But whatever the choice of time,
the Halloween show program will be much
the same with results depending on thor-
',' j^JJS
oughness of preparation and promotion.
FOR WEEKEND DATE
A proven formula for a Halloween show
is detailed in the following paragraphs.
The special Schine circuit manual from
which it was taken was distributed to managers
last year, and the Schine men went
on to achieve outstanding results in all situations.
The times given are for a weekend
date when the kids don't have school the
next day, and many of the adults don't
have to work, but these can be changed as
is necessary. The Schine outline follows:
The Halloween show should start with
a stage show around 11:30 p.m. The doors
should open at 11 p.m. This means you
will have to schedule your regular show for
that day to break about 10:30 p.m. to give
you sufficient time to clear the house and
get it in order for the 11 o'clock opening.
The two features have a total of approximately
two and a half hours running time,
which means the complete show, including
the stage activity, should break about 2:30
ajn.
PROMOTION IS CRITICAL
Of first importance is your sales promotion
campaign, a tremendous factor in
determining the success or failure of your
boxoffice. Remember, Halloween lends itself
to innumerable stunts, gags and tie-
— ins. True, your theatre should be the focal
point exploiting this show, but it is the
"away from theatre" gimmicks that are
going to do your best selling job.
Here are a few stunts that have been
used very successfully in the past.
Decorations . . .
The first thing to do is to get yom- lobby
decorated and set up in the spirit of
Halloween. Make extensive use of pumpkins,
balloons, corn stalks, Halloween
lanterns, etc. Everything must be fireproofed.
Arrange these materials so that
the result is not only extremely attractive,
but more important, a crowd stopper.
The entire staff, including candy girls,
ushers, cashier, doonnan, etc., should be
properly attired in costumes simulating
witches, goblins, skeletons and the like.
Cider and donuts have always been a
crowd pleaser. They probably are one of
the easiest things in the world to promote
from your local baker or grocer. Your donut
and cider bar should be set up in the
lobby and handed out to the patrons who
are waiting for the doors to open for the
special Halloween show. If you wish to gag
it up a little, have the donuts and cider
served by one of your staff in a witch's or
goblin's costume. To add a little color to
the event, why not change the name from
cider and donuts to Witch's Brew and
Witch's Cake or Cookies. Naturally, you
will give proper lobby credit to the merchant
or merchants donating the cider
and donuts.
Stage Activity
There is a prime requisite toward making
a completely successful show, and that
is a well organized and rehearsed stage
activity.
GAMES
There is nothing that can entertain an
audience as much as seeing some of their
fellow patrons participate in some sort of
a stage spook show and games on the
stage. There are hundreds of games you
can use. To name a few—an apple dunking
contest, thread the needle with a pair
of gloves, pie-eating contest and a contest
whereby an apple or an orange is passed
from one participant to the other without
the use of hands. The latter is simply done
by the one participant having an orange or
an apple under his chin, and passing it to
the next person, who must grip it under
his or her chin without using his hands.
cVW^i^,
HIITV
onscREEn
" TmE" WAomEpSr9iu\H6iak.'}
'Thc. FitMB WiTHour A rflce'
M **?"' .„A6ii«es/Co«resr».' P^.T.e$'
Go»or»
TICKETS On Sole NOW!
One of the od mats prepared by the Schine circuit
office for use in a Halloween show last year (when
Halloween fell on a Friday night). The above wos
a two-column layout for use in dailies the day before
the big show.
The person failing to grip the fruit after it
is passed is eliminated, and so forth down
the line until there is only one contestant
left. This has always brought a howl from
the audience.
Naturally, have promoted prizes for the
winners.
How about a cracker eating contest!
Just get a bunch of contestants, have them
chew on some crackers, and the one who
whistles "Dixie" or some other tune first,
wins the contest.
Then of course, there is the old gag of
having all your contestants remove their
shoes and place them in one gi-eat big pile
on the stage, and at a given signal, run
across the stage, pick out their own shoes
from the pile, and the first one to get his
shoes on and laced, is the winner.
SPOOK ACTIVITY
A Halloween midnight spook party on
stage has always been a great crowd pleaser,
and we are once again going to give
you the entire procedure, starting with
the stage setting right through to the end
of the activity.
BOX SET—An empty room arranged so
as to look old and musty. Doors right and
left, windows, and possibly a fireplace in
the rear. Furniture to be placed around
with a table in center covered with a dark
cloth. Also have a skull on top of table.
'Continued on next page)
BOXOFFICE Showmandiser : : Sept. 26, 1960 — 151 —
1

THE HALLOWEEN STAGE SHOW
1
Continued from preceding page;
CHARACTERS—There are no characters
on stage, the entire prologue is a succession
of weird movements, sounds and effects
secui-ed by movements of furnishings,
skull, etc. All this can be done with
•black magic" by having your employes
working against a black drop with black
gloves, shirts, masks, etc.
LIGHTING—The entire stage in green and
blue bulbs, these to flash at intervals. Also
have red spot play on stage at times.
ACTION—Raise curtain vei-y slowly on
dimly lit empty stage with the red spot
playing. Have a few moments of silent
suspense then crash out with a wild offstage
scream and a few shots. Then silence
again. Start a record of the funeral dirge,
have shadows play across the stage,
stompmg footsteps off-stage, clanking
chains, the eyes of the skeleton blink, and
then tlie entire head slowly rises until out
of sight. Then have thmider, lightning, a
few more screams and shots.
Drop curtain and go into yom- planned
stage activity.
Spook Party . . .
Sample procedure for the Spook Party:
STAGE SETTING: Stage to be set in four
with woods drop as back piece. Wooden
fence painted brown and placed one foot
in front of backdiop. Place corn stalks
against fence. Lower portion of proscenium
arch of both sides to be decorated with
corn stalks and skeleton hanging above.
Large pumpkin to be placed on chair at
left of fence.
In center of fence, approximately six
feet in front, rising ghost to be situated.
At right of fence one foot, in front of
fence tombstone to be placed. Artificial
grave to be buUt behind tombstone with
large skeleton lying flat to allow for
skeleton to rise later in production.
Flood lamp to be placed behind fence
with green and red lights focused on cornstalks
and against backdrop. Four bats,
two large and two small, painted with
phosphorous, to be hung on a batten set
of lines in front of backdrop, these bats
to hang so that they appear to be flying
among the trees.
Large pumpkin cut out with lights inserted
to be lined up eight inches apart on
apron, in front of footlights. Green lights
to be used in all pumpkins on stage.
Off stage on right and left ai'e to be
placed flood lamps using green gelatin.
Overhead borders to be out throughout
show. Blue foots on dimmers to be used
thi-oughout show. Baby spot in center of
stage throughout first part of show (will
designate turn out point later).
PROPS: Funeral march; rising skeleton;
3 spiders and 4 .skeletons; 1 casket; 1 skeleton
for tombstone seat; 1 wind record;
crash box; pistol and blanks; thunder
sheet; 20 pumpkin.s cut with lights inserted;
1 baby spot for stage, 2 for lobby;
1 sheet, quick vanishing sheet stunt; 12
coat hangers; a stand lor casket after being
brought on stage; llnsti box and powder;
get chimes from organ loft; stop
watch, secure siren.
STAGE ACTION: 1. Draw curtain to be
closed after regular perfoiinance and stay
closed until start of show. All house lights
are to be out except exit lights and aisle
lights while people are entering theatre.
2. Pumpkins on footlights are to be
lighted. Footlights out.
3. Show will start precisely at 11:30. Blue
foots to be brought up vei-y slowly to full
before opening of draw curtain.
4. Draw curtaiii open very slowly, and as
it is being opened, all lights on stage are
to be lit as previously designated, and
foots are to dim so that as the curtain is
lully opened, footlights will be as they are
10 be imoughout entire stage show.
5. Simultaneously with the bringing up of
hghts and opening of curtain and dunming
01 Ughts again, wind record is to be nin
on PA system, crash box and thunder
sheet to be used. Thi-ee flashes of lightning
are to be created by tiu-ning borders off
and on quickly. All of this to last for the
duration of the nmning of the record.
6. Immediately with the previously mentioned
actions, two ushers in balcony ai-e
to lower spider lish poles. All house lights
including aisle lights are to be out. Also,
skeletons dangling at the end of fish poles
are to be used from the pit.
7. Halfway through the record, the ghost
enter stage irom left wing vei-y slowly
is to
and eccentrically to center stage, and
is to slop upon reaching center stage and
look left and right, and then very slowly
walk up stage to foots and over to stairway,
down staii'way over top of orchestra pit
railing to center aisle, and then rapidly
rim up center aisle ana emit a bloodcurdling
yell or screech. All of this action
should consume no more time than it will
take for the balance of the record to be
completed.
8. At the conclusion of the record and the
ghost incident, it is to be entirely quiet on
stage and oft stage for 15 seconds, at
which time the toUmg of the chimes of 12
bells is done very slowly. As soon as the
vibration from the last striking of the
chime dies away and all is quiet, a woman
screams and two shots are fii'ed. There will
then be a ten-second wait at which time
two ushers dressed as ghosts will enter
stage from left wing toting casket, green
spot to cover them throughout their movements,
and follow them off the stage.
They are to walk slowly across stage and
place casket on stand next to tombstone.
At the entrance of the ghost carrying the
casket, batten containing the bats is to
have the effect
be lowered so that we will
of the bats flying in the trees at this point.
This effect is to be created by moving the
batten. Be certain that the ghosts exit on
the right after placing casket. At this
point, the rising ghost will start to rise
vei-y slowly so that it will not reach its
full height before the conclusion of all
stage activities. The approximate time will
be 35 minutes.
VANISHING SHEET STUNT: Immediately
after ghosts have left stage, flash box
will be set off, and as smoke clears away,
a wind whistle will be blown off stage to
the right, and sheet will disappear in
gridiron.
THE DANCE ACT: As sheet disappears, in
gridiron, booth will pick up with green
S*k liwItH to Cflpot Tlnotr>l
M '
11 JCTmi! 2 CHILHRS f I
One-column od mot for use in two issues preceding
the big Halloween show being promoted by Schine
circuit theatres. It can also be run in weekly papers.
spot directly beside tombstone in right
wing skeleton dance act and follow
throughout. (Determine what sort of music
is to be played on PA system while act is
on.) At the conclusion of skeleton dance,
illusion act, climbing ghost from foots to
first balcony is to be used. Follow with
balance of stage presentation.
^^^
We have stressed before that your away- ,.].
from-the-theatre merchandising is probably
the most important part of your
campaign. Use your staff for street ballyhoo.
Have them dress in Halloween garb
and walk the main streets of your town
with signs announcing the show, the theatre,
and the playdate. This is really a
cheap form of advertising, but certainly
a most effective one.
Many towns have high school students
who use this time of year to do finger
painting on the window-s of the merchants'
shops. This is alw-ays a big activity for the
students. Contact the students and see if
they won't use your Halloween show as a
theme for this window decorating. As an
incentive you can offer a prize to the artist
who does the best job for you.
Here's another easy tie-in you can make.
Your dime stores and variety stores usually
load up their windows with Halloween
games, toys, trinkets, etc. Certainly it
should be a very easy matter for you to
tie in yoiu" Halloween show with these
window-s. This could be a very important
facet of your away-from-the-theatre exploitation
campaign, and we certainly
don't want you to overlook it.
A good cooperative advertising tieup
with a laundry is something we have used
very successfully in the past. The copy of
this ad should read something like this: Jn,
"We ghosts do not like to walk around inwith
dirty sheets. We have them washed
at Jones Laundry. You can see how clean
our sheets are by attending the Halloween
midnight spook show at Schine's
Theatre on Friday night."
— 152 — BOXOFFICE Showmandiser : : Sept. 26, 1960

'
INTERESTING TICKET-SELLING PROMOTIONS

. . Exclusive
. . . SCHWARTZ
Citafion Winners for August, 1960
Anna Bei-L \^ akd Olson, president of Somerset Amusement Co.. Somerset, Ky. Cited
for the summertime giveaway program she has developed at her Kentucky and
Virginia theatres which is achieving outstanding results as an offset to drive-in
competition.
•
Ralph Hokton, manager of the Elivood Theatre, Elivood, Ind. A comparative newcomer
to exhibition, he worked out a new and successful approach for a sumniei
series of kiddy safety shows. His format was adopted throughout the Syndicate
Theatres circuit in Indiana.
•
P. J. CoRDlER. manager. Rex Theatre, Norbury, southeastern London, England. A former
CITATION winner wins another award for his unusual success in developing
merchandise prize contests.
•
Norman Goodin, owner. Orange Theatre, Orange, Calif. For successful presentation
of a foreign films series in his town of approximately 50,000 population.
•
James G. Bell, Guthrie Theatre, Grove City, Pa. As a step in promoting close relations
with the teenage group, he got the local high school paper movie critic to
conduct a Movie Rerun poll through his column.
•
Murray Summerville, manager, Algoma Theatre, Sault Ste. Marie. Ont. For his series
of Free Baby Sitter Summer Shows he promoted in cooperation with merchants.
•
Watson Davis, advertising-publicity manager, Malco Tlieatres, Memphis, Tenn. For
the 20- foot Tyrannosaurus Rex he designed after thorough research for the Memphis
showing of "Dinosaurus."
Leo Young, manager, Orpheum Theatre, Sioux City, Iowa. For his Lucky Keys campaign
for "The Apartment."
Don Baker, manager, Loew's 170th Street Theatre, Miami Beach. For his spectacular
"How Long Is Up?" contest conducted for "The Bellboy."
J. E. Goodwin, manager, North Houston Theatre, Houston, Tex. For his unusually
vivid animated displays.
Bold Promotion for a Bold Picture
. . . Story Revtoled
"Private Property," the film with a bold
theme, was promoted in daring fashion by
James J. Hayes of the Cinema. Theatre of
Distinction, at Buffalo, and the result was
one of the best opening day's gross of the
summer, a "great" first week, and naturally
a holdover.
The central selling piece was a large
tabloid herald, approximately 11x17 ','2 inches,
in four pages. Standing out boldly
on the first page was:
BOLD SEDUCTION
Now
"PRIVATE" PRESS . . .
EYE-WITNESSED'
THE PRAISE OF CRITICS!
A Cinema Striptease!
—New York Times
The largest and most detailed seduction on
record for the screen.
—Tradepaper.
One of the most important American films.
—Tradepaper.
On the back page, again in large
Cinema
type,
was simply: "Now Showing
Theatre,
. . .
645 Main st.. Between Chippewa
Doors open daily
and Tupper streets . . .
12:30 p.m. Midnight show every Saturday."
Hayes had 2,000 of these large heralds
distributed at the baseball stadium on Saturday
when a jazz festival was attended by
more than 8,000 persons, and on the next
Saturday when the baseball team was in
town; also at the coffee houses, a hotel
and lounge and several bars.
A 6x10 sign in front of the theatre got
the attention of American Legionaires in
town for a convention. In addition there
at Your Theatre!
Beneath this was a large illustration of
a couple in a clinch.
Other lines on the page were: "Snooper
six)ts 'Private Property' and plans his daring
Shock Story of the
trespass! . . . Year . Pictures!"
The interior was handled even more
boldly, in illustrations (4) and copy:
The Screen's Scalding Story of j "Twitch"!
PRIVATE PROPERTY! THE MOTION PICTURE were strong radio spot and newspaper ad
THAT SHOCKED THE PUBLIC, AND V/ON schedules.
Rental Agency Gives
Out 'Apartment' Keys
It would be difficult to duplicate the
originality and public appeal of the campaign
concluded in Cuyahoga Falls, Ohio,
for the engagement of "The Apartment"
at the State Theatre.
^^
In the spirit of the picture's title, Lewis ^^j_
Horwitz and Sanford Leavitt of the Washington
circuit, owner of the State Theatre,
made the very successful tieup with one
of the area's leading rental agencies, the
Schwartz Realty Co. The firm published
ads listing available rental apartments,
both furnished and unfurnished, with addresses
and rental prices.
Everyone was invited to visit any of the
listed apai-tments and pick up a key. Some
of the more than 2,000 keys given out unlocked
a special "apartment" door erected
in the lobby of the State Theatre. Each
key was tagged with the title of the picture.
It also carried on another tag the
name of a cooperating mover. Special
prizes, including a TV set, a room airconditioner
and others of like value, were
awarded to those whose keys unlocked the
"apartment" door.
The ad copy was like this: "Some
Lucky Person in Greater Akron will win
all of the wonderful gifts on display in
our (State Theatre) lobby. Visit any one
of the Schwartz Realty Co. apartments
listed below and pick up your free key and
try it in the lock in our lobby."
The real estate ad (3x7 ',2) with listings
and announcing the key offering to every
apartment looker, appeared in the Akron
Beacon Journal a week prior to the opening
of the picture at the State Theatre,
and all through its engagement. And the on:
real estate company held "open house" on ••].
three successive Sundays.
In addition to its Usting ad, the real
estate company inserted teaser ads, "CON-
TEST KEYS . . . SEE OUR RENTAL AD
REALTY" throughout
the classification section of the newspaper.
A bonus to anyone renting one of the
listed apartments during the promotion
period received one month's rent free. The
theatre ran a trailer acknowledging the
sponsors of the prizes, which included an
RCA television set, an Admiral stereophonic
phonograph with 12 albums, a
casual chair, draperies and free moving.
Result? Everyone was happy.
Carrier Contest for 'World'
Promotion for "The Lost World" at the
RKO Orpheum theatres in Minneapolis
and St. Paul included a Minneapolis Star
and Tribune carrier contest as well as a
tiein with Bantam Books. Bob Pavaro,
20th-Fox exploiteer, obtained two quarterpage
ads in the Minneapolis newspapers
plus a two-color, full-page brochure which
was distributed to the carriers. In addition
the first 300 children who attended
the opwning show received a Dell comic
book.
Animation for 'Hercules'
Leo Young constructed an animated display
featuring a revolving disc atop an
elaborate pedestal type arrangement for
'Hercules Unchained' at the Orpheum Theatre
in Sioux City, Iowa. Chariots and
horses (cutouts) were set on the disc.
— 154 — BOXOmCE Showmandiser : : Sept.
26, 1960

An Interpretotive analysis of loy ond tradepress reviews. Running time Is in porentheses. Tht
plus ond minus signs Indicote degree of merit. Listings cover current reviews, updated regulorly.
This deportment olso serves as on ALPHABETICAL INDEX to teoture relcoscs. c is tor
CinenoScope; v VistoVision, s Suocrscope; H Noturomo; R, Rogolscopc; t Tcctioifomo
Symbol O denotes BOXOFFICE Blue Ribbon Award; O color photography. For listings by
eompony in the order of release, see FEATURE CHART.
Review digbst
AND ALPHABETICAL INDEX
T* Very Good; + Good; — Foir; — Poor; — Very Poor. In the summory -: is rated 2 pluses, — OS 2 minuses.

Xfic
REVIEW DIGEST.
AND ALPHABETICAL INDEX In the summary is rotcd 2 pluses, - OS 2 Poor; = Very Poor
I ffi .
i> I iZ
5 S ia " c "
2458 0Lets Make Lwe (U8)
Comtdy/Music
.ZOth-Fox 9- 5-60 H H ++ H + 9+
2439 O LiKt World. The (98) ®
Science-Ficlion 20lh-Fox 7.11-60+ ++ + ++ + ± S: 9-f2-
2453 Louiiiana Husiy (80) Melodr Howco 8-22-60 ± 1+1—
2449 Lucrezia Borgia (83) Melo Vo« SR 8-15-60 i: 1+1-
2454 Ma Barker's Killer Brood (89)
Crime Dr Filmsenice-SR
2425 0Macumba Loer So Few (124) © Or MGM 12-14-59 H
2435GNej| to No Time (93) Com. Show Corp. 6-27-60 i
2447 Night of Love (93) Melodr Howe 8- 8-60 i
2450ONights of Lucretia Borgia. The (108)
Tolalscooe His. Dr Co
2423 Noose for a Gunman (69) Western. U/
2411 Nude in a While Car (87) Mystery
(English-dubbed)
Trans-Lu
8-22-60 -
3-30-60 +
6-13-60 +
4-11-60 +
8-22-60 +
3- 7-60 +
1-18-60 +
5-30-60 +
7-18-60 *
7-18-60 ±i
6-20-60 ±
3-28-60 H
7- 4-60 +
6- 6-60 +
5-16-60 +
8-15-60
5-23-60
4-60 ± +
- ± ± ± - ± 5+&-
+ ±
± +
+ +
+ ±
:i: ++ 6+1-
t+ - + + 7+3-
+ 3+1-
+ ± H 6+1-
1+1-
1+1-
1+1-
H - + tt 9+3-
+ -H + 4+ ^1-
+ - - 5+3-
+ - * 5+4-
+ +
+ ±
2451O0cean's 11 (128) ®' Com-Dr WB 8-22-60 H + H 4+
2401 Oklahoma Territory (67) Western.. UA 2-22-60 i: + — * i:
2385 UOn the Beach (134) Drama UA 12-21-59 H + ++++++
2450 OOne Foot in Hell (89)
i& Outdoor Dr 20th-Fox 8-15-60+ + + +
240O

|
Mel
^eoture productions by company in order of release. Running time is in parentheses. © is tor CinemoScope;
g> Visto Vision; 'S Supcrscope; (» Noturomo; iS Rcgolscope; it Techniroma. Symbol ( ' denotes BOXOFFICE
Erue Ribbon Award; O color photography. Letters ond combinations thereof indicote story type—(Complete
key on next page.) For review dotes and Picture Guide page numbers, see REVIEW DIGEST.
^EATURE
ALLIED ARTISTS s |.
AMERICAN INT'L ig COLUMBIA
CHART
M-G-M 5i PARAMOUNT
©Golialli and the Barbarians
(90) Totalscope Ad.. 406
Sieve Reeves. CTielo Alon.so
Suddenly. Last Summer
(114) D. .417
Rlizabelli Taylor. Montgomery
curt. Katharine Hepburn
The Gene Krupa Story (101) Bi. .419
Sal Mlneo, Susan Kohner
^
©Never So Few (124) (©..0.. 8 A Touch of Larceny (93) . CC
Kraiik Sinatra, (Una Ulloljrlglda. Jamc< Mas.m. Vfra .Mill's
Stove McQueen. Paul llenrled
The Gazebo (102) © ...My C.IO
Clcnn I'ord, Deljble Reynoldl.
Carl Iteiner
The Hypnotic Eye (77) .. My. .6001
.I;ic>liies ItiTcerac. Allison Hayes
OThe Anory Red Planet
(S3) Cincmaoic SF..501
(!er.ild Mohr. Nora Hayden,
Tremayne
Les
Who Was That Lady? (115) C..41S
I'nny Curtis. Dean Martin, Janet
Leigh
©Once More. With Feeling
(92) C..421
Yul Brynner. Kay Kendall
Our Man in Havana (112)
© CD.. 420
Aire Guinness. Burl Ives, Maureen
OUara. Emle Kovacs
Jack the Ripper (85) ..Ho.. 5910
Lee Patterson. Betty McDowiU
The Big Night (74) D..5912
Randy Sparks, Venetla Steterwon
Passed for White
(91) D. .6005
Rnnya Wilde, James Franciscus
©Comanche Station
(74) © OD.
IJandolph Gates
Scott. Nancy
©Home From the Hill
(150) © D..12
Robert .Mildium. Eleanor Parker.
George Peppard, George Hamilton
©Heller in Pink Tights
(100) 0..5915
Sophia Loren, Anthony Quinn
. . ,
Chance Meeting (96) .My. .5914
Hardy Kruger, Mlchellne Preele
Bluebeard's Ten Honeymoons
(92) D..6002
George Siinders, Corinne Calvet
©Babette Goes to War
(103) © C, .423
(EnBlish-dubbed) Brigitte Bardot.
.laciiiies
Charrier
Because They're Young
(102) CD.. 424
nick (Hark, Victoria Shaw
Michael Callan, Tuesday Weld
(.^©Please Don't Eat the
Daisies (111) © C..13
horis Day. David Nlven. Janis Paige
Visit to a Small Planet
(85) C..S917
Jerry Lewis, Joan Blaclman,
Earl llolliman. Kreil CTark
OConspiracy of Hearts
(120) D-5919
Lllll Palmer. Yvonne Mitchell,
Ronald l.ewls
In the Wake of a Stranger
(69) M»..SS20
Tony Wright. Shirley EatoD
©Circus of Horrors (89) Ho. .503
Anton DUfriiig, Brika Bemburg
©Killers of Kilimanjaro
(91) © Ad.. 425
liiibcrt Taylor. Anne Aubrey
Man on a String (92) D..426
Krnest Borgnine. Carole Mathews
Stranglers of Bombay
(81) © My.. 427
(itiy UolTe. Allan C^thbertson
The Electronic Monster (72) D..428
Rod Cameron. Mary Murphy
Platinum High School (93).. CD.. 14
Mickey Rooney. Terry Moore. Dan
Duryea
©The Giant of Marathon
(92) D..15
Steve Keevei. Mylene Demongeot
Five Branded Women (106) D..5916
Van Hcfliu. Silvana Mangano.
Mile:
©Prisoner of the Volga
(92) HI. .5921
John Derek. Dawn Addams. Eln
Marlinelli
Raymie (73) Ad.. 6006
David Ladd, Adams, John
Julie
Agar
Why Must I Die? (90) D..504
Terry Moore, Dcbra Paget
©Battle in Outer Space
(90) Ac. 430
R.\o Ikebe and all- Japanese cast
0©Adventures of Huckleberry
Finn (107) © CD.. 16
Tony Randall. Eddie Hodges.
Archie Moore. Judy C^ova
Walk Like a Dragon (95) D. .5922
. .
Mel Torme. Nobu McCanhy
Pay or Die (110) Cr. .6104
ErDest Borgnine. Zohra Lampert
0The House of Usher
(90) © Ho.. 502
Vincent Price, Mark Damon,
Myma FaJiey
Beyond the Time Barrier
(80) SF..505
Robert Oarke, Darlene Tompkins
Amazing Transparent Man
(60) SF..506
Dlargtierite Ch.ipman, Douglas
Kennedy
©Strangers When We Meet
(117) © D..501
Kirk Douglas. Kim Novak
Birbara Rush. Kent Smith
13 Ghosts (88) Ho C..502
Jo Morrow. Rosemary DeCamp.
Donald Woods (partly in color)
Stop! Look! and Laugh! (78) C..503
Three Stooges. Paul Wlnchell
The Day They Robbed the
of Bank England (85)..D..19
Aldo Ray. Hugh Griffith.
Elizabeth Sellars
©Bells Are Ringing
(127) © M..17
Judy Holliday. Dean Martin.
Clark
I'red
©The Rat Race (105) D..5923
Tony Curtis. Debbie Reynolds
The Bellboy (72) C..5924
.lerry Uuis. Corinne Calvet
©Tarzan the Magnificent
(88) Ad. .5925
Gordon Scott. Bella St. John.
Mahoney
.lock
Sex Kittens Go to
College (94) C. .6003
Mamie Vui Doien. Tuesday Weld,
Mijanow Bardot. Mickey Shaughnessy.
Louis Nye
©The Nights of Lucretia Borgia
(108) Totalscope Hi.. 504
Belinda Lee. Jacques Semas
©The Time Machine (103).. SF.. 9
Rod Taylor. Yvctte Mlraleux
©All the Fine Young
Cannibals (122) © D..20
Natalie Wood. Robert Wagner.
Susan Kohner. George Hamilton
Psycho (109) MyD..5926
Anthony Perkins. Janet Leigh,
Vera Milej. Jolm Gailn
©It Started in Naples
C..5927
(100) (?i
Clark Gable. Sophia Loren.
Vittorio de Sica
Hell to Eternity (132) D..6007
Jeirrey Hunter, David Janssen,
Vic Damone, Patricia Owens
©Journey to the Lost City
(94) I
Debra Paget, Paul Cllristian
The Enemy General (74).. D.. 505
Van Joluison. Jean-Pierre Aumont
All the Young Men (87).. D.. 506
The Angel Wore Red (99)..D..10X
Ala Gardner. Dirk liosarde.
Joseph
Cot ten
Under Ten Flags (92) Ad. .6002
Van lltflin. Charles Laughton.
Mylene Demongeot
Caltiki, The Immortal
Monster (76) SF..6009
John Mcrhale, Sullivan
Didi
Alan Uuld, Sidney Piiitler.
Ingemar .)ohan.sson. Mort Sahl ©The Subterraneans (88) © D..102
©Fast and Sexy (98) © CD.. 507 Leslie Caron, George Peppard.
Gina Lntlohrigida. Dale Robertson. Janice Rule. Rodd)- MacDouall
Viltnro de Slca
As the Sea Rages (74) D..508
Maria SchcU. Cliff Robertson,
Cameron Mitchell
The Boy Who Stole a Million
( ) Ac. .6001 ^
Virgilio Texera. Benet
Marianne
Time Bomb (92) Ac. 6011
Curt Jurgens, Mylene Dcmongeot
Rough and the Smooth (100) D.
Nadja Tiller. Wro. Bendlx.
Tnny Brilton
Key Witness (SI) © D..103 ©The Savage Innocents
I Aim at the Stars (107) BID..
(110) OD
Oirt Jurgens, Victoria Shaw
Jeffrey Hunter, Pat Crowley
Anthony Quinn, Yoko Tanl
Let No Man Write My
Where the Hot Wind Blows
Epitaph (106) (..) D..104 ©Blood and Roses (..)..D.
D..
Burl Ives, Sliclley Winters, James Gina LoUobriglda. Yves Montand Ferrer. Annette Vadim.
V.W.x Martinclli
Darren. Jean Seberg
I'm All Right. Jack (104) C..515
Ian (^rmlohael, Peter SeUets,
Trrrv-Thnmas. Dennis Price
BOXOFFICE BookinGuide Sept. 26, 1960

I
Tuny
'
Mnmlf
.0.
1
llolierl
! Angela
.
.
.
.
.
.
.
.
lajURE
chart
20TH-FOX R ' - UNITED ARTISTS B U
\
Vice Riiid (70) Cr. .6002
V.in liorrn. Illchjrd Coosan
The Story on Pio« One
(122) S3 -.'"'^
ilia lljjiiorth. Antlmny FnncloB*. 'A Doo's Best Friend (70) . .0. .5937
®
Hill \Vllll»ms. Marcia llmderson
S«

.Miehele
. . .Doc.
.Romy
.
. Sep
FEATURE
CHART
Short sub|ccts, li$t«d by compony. In order
of rcleosc. Running time follows title.
Dote is nationji rcleose month. Color ond
process OS specified.
CHART
MISCELLANEOUS
ASTOR
Career Girl (61) D . . Feb 60
JiiiU' Wilkinson, Olarles R. Keane
©Hideout in the Sun
(72) D.. Feb 60
Orcg Conrad. Dolores Carlos
BUENA VISTA
0©Toby Tyler (96) . .CD. .Feb 60
Kevin Corcoran. Richard Eastium
©Kidnapped (97) Ad.. Apr 60
Peter Finch. James Mac.\rthur
y©Pollyanna (134) CD.. Jul 60
Jane Wyman, Richard Egan,
Uayley Mills
©Jungle Cat (70) .
Tnie-Life .Adventure
.Oct 60
CONTINENTAL
Breakout (99) D . . Dec 59
Rldiard Todd. Michael Wilding
. . Pretty Boy Floyd (96) .Cr. Jan 60
John Erlckson, Joan Harvey
Expresso Bongo
(IDS)
CD/M..Apr60
LatirciKe Har^'ey. Yolande Donlan
Battle of the Sexes, The
(SS) C. May 60
Peter Sellers. Constance Cummlngs
©Michael Strogoff
(115) © Ad. .JimSC
Curt Jiirgen*. Genevieve Page
Tiger Bay (105) D.. Jul 60
John Mills. Ilayley JUll*.
Horst Buchholz
School for Scoundrels (94) C. Jul 60
Ian Carmichael. Terry-Thomas
Four Desperate Men
(105) D..Apg60
.VIdo Hay. Heather Sears
The Man Who Wagged
His Tail (94) CO.. Sep 60
Peter L'stinov, Calvo
Pablito
Happened in Broad
It
Daylight (104) D.. Sep 60
Hi'inz liuhman, Jlichel Simon
FILMGROUP
The Girl In Lover's
Lane (78) D..Jun60
Jovce Meadows, Halsey
Brett
The Wild Ride (63) D..Jun60
Jack Nicholson, Georglanna Carter
GOVERNOR
Carry On, Nurse (89) C.
Kenneth Connor, Shirley Eaton
Incredible Petrified World,
The (70) D..Apr60
Jotui Carradine, Phyllis Coates
FOREIGN
DENMARK
Young Have No Tine (95) 3- 7-60
(Kingsley) . .GWU Norby, Fritz
Helmiith
FRANCE
Back to the Wall (74) 10-26-59
(Ellis) . .Jeanne Moreau, G. Oury
©Belles and Ballets (92) .8-15-60
(Excelsior) . .French ballet stars
©Black Orpheus (95) 2-29-60
. (Lopert) .Breno Mallo, Marpessa
narni. (French-made: Portugese
dialog)
Children of Paradise
(162) 6-20-60
(.•\jay) . .Joah-UKils Barrault.
.\rletty
Chasers, The (75) 6-6-60
. (Hakim) .Jacques Charrier. Dany
Robin
Cousins, The (112) 2-22-60
(F-.\-W| .Gerard Blain. Juliet
Jean-Claude Brlaly
Mayniel,
©Eye for an Eye, An
(v) (93) 10- 5-60
(Manhattan) . .Dirt Jurgens
400 Blows. The (98) 1-11-60
. (Zenith) .Jean-Pierre Leaud
. . Heroes and Sinners (82) 5- 3-59
. (Janus) .Yves Montand. Maria
Felix. Oirt Jurgens. Jean ServaJs
Lady Chatterley's Lover
(102) S-31-59
(Ivingsley) . . Danielle Darrleux
Lovers. The (90) 12- 7-59
(Zenith) .Jeanne Moreau. Jean-
Marc Bory. Alain Cuny
Mirror Has Two Faces.
The (98) 8-10-59
(Confl) Morgan. Bourvll
©Paris Hotel (90) 10-12-59
(F-A-W) . .Charles Boyer. F. Amoul
Possessors, The (90) 11-16-59
. (Loprrt) Jean (iibln. B. Bller
©Sans Famine (100) 3-7-60
(IMI'O) . .(Hno Cervl, Bernard
Bliei
©Virtuous Bigamist (90).. 11- 2-59
(Kingslev) .Fcrnandel, G. Rublnl
GERMANY
.
A Day Will Come (91).. 7 11-60
(Ca.'iino) Maria S.hell
Aren't We Wonderful? (108) 1-25-60
Film Alliance) . .Robert Graf,
Johanna von Kocezian
©Beggar Student, The
(97) 6-20-60
(Casino) . .Gerhard Reldmann, Walirout
Haas. Elma Karlofl^
INTER-CONTINENT RELEASING
ORGANIZATION
Jet Over the Atlantic
(95) Ac. .Jan 60
Ouy Madbion, Virginia Mayo
KINGSLEY-UNION
Broth of a Boy (77) C. Jan 60
Parrv Fitzgt'rahl. June Thorbum
©Mating Time (95) C. Mar 60
Bill Travcrs. George (iile
(Reviewed us "The Bridal Path")
Come Dance With Me!
(94) My C. Aug 60
nrisiiic Bardol, Henri Vidal
NTA PICTURES
Hell, Heaven and Hoboken
(85) Ac. .Sep 59
(Reviewed as Monty's
"I Was
Double")
John Mills. Cecil Parker
SHOW CORP. OF AMERICA
The Poacher's Daughter
(74) C. .Feb 60
Julie Harris, The Abbey Theatre
Players
Man in a Cocked Hat
(88) C. May 60
Terrv-Thomas. Sellers
Peter
Next to No Time (90) . .C. .May 60
Kenneth .More. Betsy Prake
VALIANT
The Scavengers (79) . . Ac . . Dec 59
Vince I3d\vards. Carol Ohraart
Terror Is a Man (89) .. Ho. .Dec 59
I''raiicis Lederer, Greta Thyssen
©Sword and the Cross
(87) © D.. Apr 60
Gianna Maria Canale, Jorge
Mistral. (English-dubbed)
Grisbi (85) My.. Feb 60
Jean Gabin. Jeanne Moreau
(EnglL*-dubbed)
Kiss For a Killer, A
. (105)
. .My. .Feb60
Henri Vidal, Mylene Demongeot
(English-dnbbed)—Formerly "What
Price Murder?"
WOOLNER
BROS.
She Walks by Night (85)
lidinda Lot, Walter Rilla
LANGUAGE
.
©Dancing Heart, The (91) . .8-15-60
(Casino).. G. Kueckelmann
Eighth Day of the Week,
The (84) 7 -20-59
(Confl) . .Sonja Zieroann
Glass Tower, The (104) 12- 7-59
(Ellis) ..LilU Palmer
©Monpti (97) 7-6-59
(Bakems) . Schneider, Horst
Buchboltj
Third Sex, The (S3) 5- 4-59
(D4F).. Paula Wessely, IngrW
Stenn
(Also available as "Bewildered
Youth" in EngUsh-dubbed version)
ITALY
Anatomy of Love (97) . .12-14-59
. (Kassler) Vittorio de Sica,
Sophia Loren, Toto
Most Wonderful Moment
(94) 9- 7-59
(Kli^L.M. Mastrniannl, G. Ralll
Roof. The ("II Tetto")
(91) 6-22-59
. (Tram;-Lux) .0. PaUottl
Tailor's Maid, The
(92) © 11-16-59
(Trans-Lux) .Vittorio Slca De .
JAPAN
in Christ Bronze (87) 7-27-59
(Martin Nosseck) .. All-Japanese cast
Ikiru (To Live) (140).. 3-28-60
(Brandon). .Takashi Shimura
Men Who Tread on the Tiger's
Tail (60) S-S-60
(Brandon) . .H. Ivvai, S. Fujlta
Street of Shame (85) 9-21-59
(HarrLson) . .Machiko Kyo
NORWAY
Nine Lives (90) 3-16-59
(liiUnrhemont) . .Jack Fielstadt
SWEDEN
Dreams (86) 8-8-60
(Janus).. E. Dahlbeck, H. .\nders^on
Lesson in Love, A (95) . . 4-25-60
(Janij^) . .Eva Dahlbeck
Magician. The (102) 1-11-60
(Janus).. Max von Sydow, Tngrld
"Tlitilin. Bihi .\ndersson
Wild Strawberries (90) 9-21-59
(Jamisl . Victor Sjostrom. Ingrld
Tliulin. Blbl .\n

'
—
s.
XHIBITOR HAS HIS SAY
Still Like the Kettles
We brought bock "The Kettles on Old Mac-
Donald's farm" and sure hod a bod print on
this oldie from U-l, but our patrons still like
this kind of corn. We played Columbia's "Wonders
of Ontario" featurctte on this program and
found this to please everyone. Book it, you'll
like it.
CARL P. ANDERKA
BUENA VISTA
Third Man an the Mountain (BV)—James Mac-
Janet Munro, Michael Rennie. Disney Artfiur,
sttll o draw here, but not m huge omounts.
is
Above
overoge crowds were well entertoined. Held its own
against heovy outside octivities. Worth best time
for scenery olone. That young gol (Janet Munro)
is going places. Played Sot., Sun., Mon. Weother:
Good.— Arlen W. Peohl, HiWoy Theotre, Sheridan,
2.000.
Ore. Pop.
COLUMBIA
Anatomy of a Murder (Col)—Jomes Stewort, Lee
Remick, Arthur O'Connell. This is really a long
one, but the time moves rapidly. It is in black ond
wt^ite ond should be in color. It did below overage
business, but those who sow it seemed to like if
Played Sun. through Wed.—Chorles E. Smith, LaMor
Theotre, Artfiur, III. Pop. 2,000.
Boll, Book ond Candle (Col)—James Stewort, Kim
Novak, Jock Lemmon. The big cost in this picture
would worront a good picture and, of course, it is
but it lust didn't seem to jell here as well as I
expected it to. I didn't lose money, but I didn't
make enough to apply on the mortgage.—F. L.
Murray, Strand Theatre, Spirifwood, Sosk. Pop. 500.
Buchonon Rides Alone (Col)—Randolph Scott, Craig
Steverw. It has not lost
appears thot Randolph Scott
his punch. This is o very good western that everybody
seemed to enjoy. Good story, good scenery ond
good acting, especially by Scott. Boxofflce good too
What more do we need?—F. L. Murroy, Strand
Theatre, Spintwood, Sosk. Pop. 500.
METRO-GOLDWYN-MAYER
Count Your Blessings (MGM)—Deboroh Kerr Rossono
Brozzi, Mourice Chevalier. Good. This picture
was o flop in many places, but it did very
sotisfactory bi2 here. Maurice Chevalier is a favorite
of oui French customers and all of his French
pictures hove ployed here and hove done well
Ployed Sun. only. Weather: Cool.—Paul Fournier
Acadio Thieotre, St. Leonard, N. B. Pop. 2,150.
Gypsy Colt (MGM)—Donna Corcoran, Ward Bond
Frances Dee. Picked this oldie (1954) up and it
outgrossed much of the newer product. Don't osk
me why— that's ttie public for you. Played Thurs
Fri. Sat. Weather: Fair —Terry Axley, New Theotre,
Englond, Ark. Pop. 2,136.
It Storted With a Kiss (MGM)—Debbie Reynolds
(jlenn Ford, Evo Gobor. Another fine comedy that
did excellent business. Our crowd loved every
minute of it ond whofs more, they like the teoming
uf Debbie Reynolds ond Glenn Ford. And, of course
they lusf lop up this fellow Clark (Fred). Worth youf
^
time—Dove 5. Klein,
?l?L^'"^
Astro Theotre,
Northern Rhodesia, Africa.
13^00
Pop!
MnMnl ^r^"'*' 7*". fWGM)—Robert Stock, Dorothy
Molone. George Sanders. This was excellent,
too
but not
good buslnesswise. Played Fri.. Sot.—S
Jockson. T
Jockson Theatre, Flomoton, Ala. Pop. 480'
1
Plotinum High School, The (MGM)—Mickey
h^Vr.- ,],"^ ^"^'^^ °°" °"'>"^- This wos okay'^
but could hove been much better However received
no complolnts. Ployed Sun., Mon
Jockson,
—5 T
Jackson Theotre, Flomoton, Alo. Pop. '480'
I
""' >"*"' The (MGM)—Horry
PARAMOUNT
Stu'bbv *!?'!*;; ^°''""' "-eslie
""S'.Tirlt"" Parrish,
"* **",' "'^'ghboring
hous^but "big
-h
town''
Reeled n ,^ '^°^'*' '
3""*- ^

•.
A
,
Opinions on Current Productions
Symbol © denotes color; (gi CinemoScope; (9) Vistovis .1^ Superscope; (gi Notun
Feature reviews
Regalscopc; '"f Technii For story synopsis on ooch picture, see reverie side.
The Dark at the Top of the Stairs F
Ratio: Drama
1.S5-1
Warner Bros. (005) 124 Minutes Hel. Oct. 'GO
thoughtiul, perceptive and amazingly frank drama ol
family life in Oklahoma in the early 1920s, when automobiles
were replacing horse-drawn vehicles, this picturization of \
William Inge's Broadway stage hit is strong fare which ma- '
"'
should register a boxoffice success generally, particularly in
first runs. Like Inge's three previous stage hits, all ol which
became successful films, this deals with down-to-earth small
town people who talk and act like the folk the midwesternborn
playwright knows best. The plcri' was a tiemendously
moving one, but with flashes of fine humor interlacing its
primarily dramatic stcry, and the screenplay by Harriet
Frank jr. and Irving Ravetch has even strengthened the plot
by including a sympathetic character only mentioned on
the stage, this role being splendidly played by Angela
Lansbury. Also notable is Delbert Mann's direction, especially
in his authentic re-creation of the atmosphere, homey
touches and occasionally flip dialog of the period and his
handling of the fine cast, headed by Robert Preston, who is
no less than superb as the dynamic husband and father.
Dcrothy McGuire is ideally cast as a devoted mother and
Eve Arden is splendidly comic, yet strangely pathetic at
times. Produced by Michael Garrison.
Robert Preston, Dorothy McGuire, Eve Arden, Angela
Lansbury, Lee Kinsolving, Shirley Knight, Frank Overton.
O
JTtli,
akes)
Rer'
Where the Hot Wind Blows A '^,
MGM ( ) 120 Minutes Hel. Nov. '60
The latest Joseph E. Levine presentation, which is backed
by his customary $1,000,000 promotion campaign, is a fiery,
intensely dramatic tale of lust and intrigue in a Sicilian fishing
village. A Franco-Italian coproduction, based on a bestselling
novel, "The Law" (a Book-of-the-Month Club selection),
the picture was written for the screen and directed by
the famed Jules Dassin (a favorite with class patrons) and
stars Gina Lollobrigida and Yves Montand, who scores in
the current "Let's Make Love"—all exploitable angles which
will insure boxoffice appeal. The expert English dubbing job
makes the picture suitable for saturation bookings, although
the many scenes which stress violence and sex are, perhaps,
too strong for the youngsters. Some patrons who may expect
Montand to display his Gallic charm or singing ability, will
be disappointed that he plays a vicious, sadistic gang leader,
although he does it convincingly. Bu' Miss Lollobrigida is
most alluring in peasant rags, Marcello Mastroianni is handsome
and likable as the engineer-hero; Pierre Brasseur is
magnificent as a venerable landowner and Melina Mercouri,
the striking Greek actress, contributes another notable performance.
The stork, black-and-white photography is outstanding.
Produced by Jacques Bar.
Gina Lollobrigida, Marcello Mastroianni, Yves Montand,
Pierre Brasseur, Melina Mercouri, Paola Stoppa.
The Savage Innocents F
Ratio: Drama
2.55-1 •!< ©
Paramount (S004) 110 Minutes Rel. Oct. '60
A fascinating and off-beat adventure drama dealing with
life among the Polar Eskimos, this Maleno Malenotti production
is extraordinary fare which should build on enthusiastic
word-of-mouth, making it best suited to art or specialty
houses, where a long run could lead into general bookings
later. Anthony Quinn, whose features make him the ideal
choice for the mighty Eskimo hunter, is the sole marquee
name in a predominantly Oriental cast. Magnificently photographed
in Technirama and Technicolor against the frozen
ena. wastes of northernmost Canada, the picture is strikingly
High Time
20th-Fox (036)
F Ratio: Comedy
2.551 c O
103 Minutes Rel. Sept. '60
.( gf
beautiful and includes many shots of wild life which give it
a semidocumentary quality. The strange Eskimo customs, in- ^gg,
eluding rubbing noses to display affection and the constant
'
laughing of these happy people, will get unintended chuck- ""'
les from patrons, just as their diet of raw fish and the unaided
birth agonies of an Eskimo mother will get shudders
from the more squeamish. But, as brilliantly directed by
Nicholas Ray, this is a rare experience in filmmaking which
shouldn't be missed. It has excitement, suspense and great
realism. Yoko Tani is charming and capable as the Eskimo
heroine and Marie Yang contributes a moving scene as an
aged woman left to die in the snow.
Anthony Quinn, Yoko Tani, Peter O'Toole, Marie Yang,
Marco Guglielmi, Kaida Horiuchi, Lee Montague.
Freckles
F
Ratio:
20th-Fox (0430)
84 Minutes

. , The
FEATURE REVIEWS Story Synopsis; Exploitips; Adlines for Newspaper and Programs
THE STORY: "Where the Hot Wind Blows" (MGM)
In a little Sicilian fishing village, the poverty-stricken itihabilants
ore dominated by the ruthless Yves Montand, who
plays a forbidden game called "The Law" and has everybody
under his thumb except a venerable landowner, Pierre
Brasseur, and his fiery servant girl, Gina Lollobrigida. The .^^t,
latter spurns Montana's attentions and sets her cop !or it r
Marcello Mostroianni, a visiting agricultural engineer who
^
'
offers a chance to escape from the village. To acquire a
dowry. Gina steals a sum of money from a Swiss tourist,
but when Montand learns this he tries to attack her and she
retaliates hy slashing his face with a knife. On his deathbed,
Brafseur persuades Gina to return the stolen money
and, in turn, he bequeaths her his estate. Montand, meanwhile,
tries to break up a romance between his son and a
married woman and he publicly shames the boy by calling
him a gigolo. After this, Montand's hold on the villagers is
broken and Gina is able to capture the love of Marcello.
EXPLOITIPS:
Levines $1,000,000 campaign includes the use of TV and
radio trailers, magazine ads, tieups with bookstores for displays
of the original Book-of-the-Month edition of "The Law"
and recordings of the title tune by the Ames Brothers.
CATCHLINES:
Where No Passion Is Too Dangerous—Where No Excess Is
Too Violent , Girl Who Wielded a Whip and the Man
V/ho Broke Al! the Rules of Love.

—
lATES: 15c per word, minimum $1.50. cash with copy. Four consecutive insertions for price
li three. CLOSING DATE: Monday noon preceding publication date. Send copy and
answers to Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kansas City 24. Mo. •
HELP WANTED GENERAL EQUIPMENT—USED THEATRES FOR SALE
REPRESENTATIVE WANTED. Exclusive
rntory available to sell advertising in
conjunction with Theatre Outdoor Frame
nee. Experience in advertising or
specialty selling preferred but not
sential. Liberal commission plan
sures high earnings to qualified man
after short training period. Car required.
Write or wire at once.
COMPANY, Chetek, Wis.
ROMAR-VIDE
Manager wanted for conventional de
luxe, lirst-run theatre in South. Must be
experienced all phases, promotion minded.
State age, experience, marital status, salary
required. Apply Boxoffice 9152-
Wanted: Manager, small town theatre,
maintenance knowledge. Apply H. A.
Daniels, Palace Theatre, Seguin, Texas.
POSITIONS WANTED
Drive-in and conventional manager presently
Ruff, Huron, California,
Closing theatre^ all equipment for sale.
employed by large circuit, fifteen
years experience, would like to better 750 ecfch, complete booth
present opportunity. Family man. Box-
chairs, $2,00
and RCA sound system. Brenkert projec-
office, 9146.
tors and lamps, generator and starter
Experienced projectionist and maintenance
switches. Automaticket three slot register,
mori Indoor or drive-in, year round and coin changer. If interested in entire
job. go anywhere, non-union. Boxoffice, lot, all can be purchased for $3,000.
Louis Wiethe, 7617 Reading Road, Cin-
9151.
BUSINESS OPPORTUNITIES
BIGGER POPCORN PROFITS wi'h all
new Tender-Vender, now re-designed to:
even finer operation and results. Nothing
to corrode, rust or peel. Warms, tender
izes and dispenses crisp, hot, delictouf
popcorn. Shipped assembled; easy tc
move; capacities right for any location
Write tor facts. TENDER-VENDER POP
CORN SERVICE CO., Popcorn Building
Nashville, Tennessee.
BOOKS
Prepare for Summer and Fall: Prepare
for it with "The Master Guide to Theatre
Maintenance." Twenty-three chapters on
refreshment sales, exploitation, projection,
sound, sanitaticHi and every other aspect
of profitable operation. AH based on
practical theatre experience. Only $5 00,
greatest bargain in show business. Send
for your copy NOW. Cash with order
no COD'S. BOXOFFICE Book Dept., 825
Van Brunt Boulevard, Kansas City 24, Mo
POPCORN MACHINES
Popcorn machines, all makes. Complete
new popping units, $185.00 ex. Replacement
kettles, all machines. 120 So. Hoisted.
Chicago 111
Popcorn Machines: Have kettle replacements
for all makes. Best service department
in Southwest. Complete concession
equipment NEW and USED. Liberto
Specialty Company, 1 13 Military Plaza,
San Antonio 5, Texas.
AUCTIONS
Hoyd, Virginia: AUCTION, Sept. 30,
door theatres and equipment.
DHIVE-IN THEATRE EQUIPMENT
ANTI-THEFT SPEAKER CABLE PRICE
REDUCEDl Protect your speakers and
heaters now for less than 75c per uniti
Complete satisiaction reported by leading
chains and exhibitors. For lull details
write: Speaker Security Co., Dept. 58,
Willow Avenue at 17th St.. Hoboken, N. I.
Drive-In Theatre Tickets! 100,000 Vx2'
roll special printed tickets. $34.95. Send
for samples of our special printed stub
rod tickets for drive-ins. Safe, distinctive,
private, easy to check. Kansas City Ticket
Co., Dept. 10, 109 W. 18th St. (Filmrow),
Kansas City 8, Mo.
EQUIPMENT
WANTED
Wonted: Drive-in, speakers complete
with junction boxes, also theatre equipment.
Write Harry Melcher Enterprises,
417 West Highland Avenue, Milwaukee 3,
Wisconsin.
WANTED: Theatre Pipe Organ. Will pay
good price. Contact Michael Foley, 65
Mather Street, Manchester, Connecticut.
Closing Out Projector Heads, good condition;
Simplex RS, $75; Super Simplex or
E-7, $175. Rebuilt RCA Brenkert 70 amp
arc lamps w/new reflectors, $319.50 pair.
Time payments. S.O.S., 602 W. 52nd Street.
^ York 19.
Complete Super Simplex booth Cinema-
Scoped with late model RCA sound and
14x26 screen. Contact Bryan College, Dayton,
Tennessee.
Best Valuesl Bausch & Lomb anamorphics,
$275 pair; RCA MI-9030 soundheads,
rebuilt, $495 pair; Magnarcs, rebuilt, new
reflectors, $545 pair; 60/65 ampere rectifiers,
8 new tubes, reconditioned. $315
pair; E-7 mechanisms, recently rebuilt,
$375 pair, TTiousand other bargains. Star
Cinema Supply, 621 West 55th Street, New
York 19.
Complete Century drive-in booth equipment
ior sale. Call WH 5-2125, write A. D.
cinnati, Ohio.
Complete Motiograph AA booth equipment.
Two projectors, double amplifiers,
two 1 KW Strong lamps, Altec speaker
system, CinemaScope and 3D with large
magazines, 400 American padded back
spring seats, new seamless screen, Manley
popcorn machine and automatic 4-
drink cup machine. Booth equipment same
as new. Rex Thealre, West Liberty, Kentucky.
Twro Perey Turnstiles. Good condition,
$100 each, FOB. Free State Theatre, Kenbndge,
Virginia.
Simplex 1 KW arc lamps complete
w/reflectors, $175 pair. Ger-Bar, Inc., 442
N- Illinois Street, Indianapolis 4, Indiana.
Strong or Simplex 1 KW rectifiers, $150
pair. Ger-Bar, Inc. 442 N. Illinois Street,
Indianapolis 4, Indiana.
RCA 9030 soundheads complete, $295
pair, Ger-Bar, Inc., 442 N. Illinois Street,
Indianapolis 4, Indiana.
Brenkert BX 80 mechanisms complete,
$250 pair. Ger-Bar, Inc., 442 N. Illinois
Street, Indianapolis, Indiana^
Miscellaneous: Film cabinets, $1.25 section;
Aluminum reels, $1.25 each; Griswold
film splicers, $12-50; enclosed electric
rewinds, $35; Hand rewinds, $7.50 set;
upper (S lower 16" magazines, $30 set of
4; 18" magazines, $60, set of 4. Ger-Bar,
Inc, 442 N. Illinois Street, Indianapolis 4,
Indiana.
CLEfll]l06 HOUSE
West Coast theatres ior sale. Write for
isl. Theatre Exchange Company, 260
Kearny Sireet. San Francisco 8, California.
Sierra Theatre. Chowchilla, exact center
California. No smog, snow, floods,
if
forthquaices or tornados. Ideal family opration.
Require $10,000 down. Write.
For Sale. Trade or Lease: In New
Ivlexico, 300-seat indoor and 200-car drivein.
Both widescreen and CinemaScoped.
All buildings and land included, also
business buildings and two apartments.
Total price, $40,000. Small down payment,
name your terms on balance. Boxoffice,
9149.
Tired of fighting the film companies.
therefore
sale. Locations—
I am offering
1—Cherry
four
Point,
theatres for
Havelock
Area, 1—Morehead City, 2 —lacksonviUe,
All in a 40-mile radius. Price, $15Q,-
000, 'i cash. Balance easy terms. Write
or call Sal Aragona, Box 6B-Rt. 3, Jacksonville,
N. C. Phone 4855-3470.
Theatre building for sale for investment
or operation. Good Eastern Missouri
town, 3,000 population. No competition,
30 miles. Presently occupied, short term
lease. Settling estate. Boxoffice, 9148.
For Sale: 250-car drive-in. Western N. C.
Excellent equipment, including snack bar.
Year round operation in rapidly growing
community. Records open. Terms con be
arranged. Call or write J. C. Lunsford,
Murphy, N. C.
For Sole: Small town theatre, 310 seats,
building and equipment. Price reasonable.
Write Roxy Theatre, DeGraff, Ohio.
Theatre building. 300 seats, fully equipped,
sacrifice for quick sale. Out of town
owner. Coventry-Meicher, Findlay, Illinois.
Drive-in theatre. Wichita, Kansas. Fully
equipped, large, CinemaScope steel
screen. Priced to sell. Peerless Theatres,
Four Star Simplex sound system, complete,
$550. Ger-Bar, Inc., 442 N. Illinois Inc., 2124 Park Place, AM 5-8441—AM 2-
Street, Indianapolis 4, Indiana.
1094.
Five point Simplex bases, $50 pair, 3
point Simplex bases, $20 pair, LL-3 Simplex
bases, $150 pair, Motiograph bases,
$50 pair. Ger-Bar, Inc., 442 N. Illinois
Street, Indianapolis 4, Indiana.
GENERAL EQUIPMENT—NEW
Save Money—Masonite Marquee Letters,
Black or Red; fit o'U make signs. 4". 40c;
8", 60c; 10", 75c; 12", $1.0Q; 14", $1.50;
16", $1.75; 17", $2.00; 24", $3.00 {10%
discount 100 letters or over $60.00 list).
S.O.S., 602 W. 52nd Street, New York 19.
EQUIPMENT REPAIR SERVICE
Simplex repairs by expert. Save money
on parts and labor. All work guaranteed
Carbon savers for rotating lamps. Sprockets
ground for Fox prints. Lou Walters
Projector Repair Service, 8140 Hunnicut
Road. Dallas 28, Texas.
GATORHIDE absolutely guaranteed to
repair your broken glass reflector! Hundreds
of users delighted! Save dollars
avoid shutdown. Regular pack $1.95.
Economy, $2.95. Order now from Gatorhide,
Box 71, Joplin, Missouri.
MAR

'"r.,'S JAMES T. FARRELL- SS!! PHILIP YORDAN