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e Capitalist <strong>and</strong> the Entrepreneur


e Capitalist <strong>and</strong> the Entrepreneur<br />

Essays on Organizations <strong>and</strong> Markets<br />

Peter G. Klein


Copyright © 2010 by the Ludwig von Mises Institute<br />

Published under the Creative Commons Attribution License 3.0.<br />

http://creativecommons.org/licenses/by/3.0/<br />

Ludwig von Mises Institute<br />

518 West Magnolia Avenue<br />

Auburn, Alabama 36832<br />

Ph: (334) 844-2500<br />

Fax: (334) 844-2583<br />

mises.org<br />

10 9 8 7 6 5 4 3 2 1<br />

ISBN: 978-1-933550-79-4


e <strong>entrepreneur</strong> hires the technicians, i.e., people who have the<br />

ability <strong>and</strong> the skill to perform definite kinds <strong>and</strong> quantities of<br />

work. e class of technicians includes the great inventors, the<br />

champions in the field of applied science, the constructors <strong>and</strong><br />

designers as well as the performers of the most simple tasks. e<br />

<strong>entrepreneur</strong> joins their ranks as far as he himself takes part in the<br />

technical execution of his <strong>entrepreneur</strong>ial plans. e technician<br />

contributes his own toil <strong>and</strong> trouble; but it is the <strong>entrepreneur</strong><br />

qua <strong>entrepreneur</strong> who directs his labor toward definite goals. And<br />

the <strong>entrepreneur</strong> himself acts as a m<strong>and</strong>atary, as it were, of the<br />

consumers.<br />

—Ludwig von Mises, Human Action (1949), p. 300


Contents<br />

Foreword by Doug French<br />

Introduction<br />

iii<br />

vii<br />

1 Economic Calculation <strong>and</strong> the Limits of Organization 1<br />

e Textbook eory of the Firm . . . . . . . . . . . . . . . 3<br />

Coase <strong>and</strong> Transaction Costs . . . . . . . . . . . . . . . . . . 4<br />

Economic Calculation <strong>and</strong> the Limits to Firm Size . . . . . . . 5<br />

Alternative Austrian Approaches . . . . . . . . . . . . . . . . 18<br />

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . 21<br />

2 Entrepreneurship <strong>and</strong> Corporate Governance 23<br />

Limits of the St<strong>and</strong>ard Approach to the Firm . . . . . . . . . 24<br />

Two Alternative Perspectives . . . . . . . . . . . . . . . . . . 25<br />

e Contractual Approach . . . . . . . . . . . . . . . . . . . 27<br />

Building Blocks of an Austrian eory of the Firm . . . . . . . 28<br />

Capital Markets . . . . . . . . . . . . . . . . . . . . . . . . 35<br />

Toward an Austrian eory of Corporate Governance . . . . . 37<br />

Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . 48<br />

3 Do Entrepreneurs Make Predictable Mistakes? 49<br />

Entrepreneurship, Profit, <strong>and</strong> Loss . . . . . . . . . . . . . . . 54<br />

Mergers, Sell-offs, <strong>and</strong> Efficiency: eory <strong>and</strong> Evidence . . . . 57<br />

i


ii<br />

<br />

Are Divestitures Predictable? Evidence from a Duration Study . 60<br />

Conclusions . . . . . . . . . . . . . . . . . . . . . . . . . . 65<br />

4 e Entrepreneurial Organization of Heterogeneous Capital 67<br />

Entrepreneurship, Judgment, <strong>and</strong> Asset Ownership . . . . . . 69<br />

Capital eory <strong>and</strong> the eory of the Firm . . . . . . . . . . 71<br />

e Attributes Approach to Capital Heterogeneity . . . . . . . 75<br />

Organizing Heterogeneous Capital . . . . . . . . . . . . . . . 80<br />

Concluding Discussion . . . . . . . . . . . . . . . . . . . . 87<br />

5 Opportunity Discovery <strong>and</strong> Entrepreneurial Action 93<br />

Entrepreneurship: Occupational, Structural, <strong>and</strong> Functional<br />

Perspectives . . . . . . . . . . . . . . . . . . . . . . . . . 95<br />

Entrepreneurship as Opportunity Identification . . . . . . . . 99<br />

Entrepreneurial Action, Heterogeneous Capital, <strong>and</strong> Economic<br />

Organization . . . . . . . . . . . . . . . . . . . . . . . . 109<br />

Applications of Entrepreneurial Action . . . . . . . . . . . . . 113<br />

Summary <strong>and</strong> Conclusions . . . . . . . . . . . . . . . . . . . 116<br />

6 Risk, Uncertainty, <strong>and</strong> Economic Organization 117<br />

Knight, Mises, <strong>and</strong> Mises on Probability . . . . . . . . . . . . 118<br />

Uncertainty <strong>and</strong> the Entrepreneur . . . . . . . . . . . . . . . 121<br />

Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . 124<br />

7 Price eory <strong>and</strong> Austrian Economics 125<br />

Central emes of Austrian Economics Before 1974 . . . . . . 129<br />

Equilibrium in Austrian Price eory . . . . . . . . . . . . . 135<br />

Knowledge, Expectations, <strong>and</strong> the Convergence to Equilibrium 139<br />

A New Way Forward for Austrian Economics: Developing Austrian<br />

Price eory . . . . . . . . . . . . . . . . . . . . . 150<br />

8 Commentary 153<br />

A Government Did Invent the Internet, But the Market Made<br />

it Glorious . . . . . . . . . . . . . . . . . . . . . . . . . 153<br />

B Networks, Social Production, <strong>and</strong> Private Property . . . . . 157<br />

C Why Intellectuals Still Support Socialism . . . . . . . . . . 162<br />

D Management eory <strong>and</strong> the Business Cycle . . . . . . . . 169<br />

E Menger the Revolutionary . . . . . . . . . . . . . . . . . 171<br />

F Hayek the Innovator . . . . . . . . . . . . . . . . . . . . 175<br />

G Williamson <strong>and</strong> the Austrians . . . . . . . . . . . . . . . 187


Foreword<br />

by Doug French<br />

Entrepreneurship has been a hot buzzword recently. Classes in <strong>entrepreneur</strong>ship<br />

are being taught at both the high school <strong>and</strong> college levels.<br />

e Ewing Marion Kauffman Foundation: e Foundation of Entrepreneurship<br />

has big fancy websites advertising that its President <strong>and</strong> CEO<br />

will give a “State of Entrepreneurship Address.” ere are global <strong>entrepreneur</strong>ship<br />

conferences being held in far-flung places like Dubai. Learning<br />

programs are offered to test your “Entrepreneurial IQ.” e United States<br />

government even has an <strong>entrepreneur</strong>ship website, advertising a Presidential<br />

Summit on Entrepreneurship, Entrepreneurship Law, <strong>and</strong> a Global<br />

Entrepreneurship Week.<br />

Is it that simple? If more classes, websites <strong>and</strong> conferences are offered<br />

will we really have more Ewing Kauffmans? A man who as a child was<br />

bedridden for a year with a heart ailment but used the time to read 40<br />

books per month. After WWII he worked as a pharmaceutical salesman<br />

until, with a $5,000 investment, he started Marion Laboratories. Company<br />

sales were just $39,000 in the first year of operation but four decades<br />

later Kauffman’s company would have revenues totaling $930 million.<br />

In 1989, Kauffman merged Marion with Merrell Dow Pharmaceuticals,<br />

making more than 300 millionaires of Marion investors <strong>and</strong> employees.<br />

Kauffman himself would likely have not stepped into the role of <strong>entrepreneur</strong><br />

if not for the stupidity of his employer, Lincoln Laboratories.<br />

A natural salesman <strong>and</strong> hard worker, Kauffman in just his second year<br />

earned more in commissions than the company president did in salary. In<br />

iii


iv<br />

<br />

response, the president cut Kauffman’s commissions. Despite the reduction,<br />

Kauffman still out-earned the Lincoln head man the following year,<br />

so “he took away some of my territory, which was the same as taking away<br />

some of my income,” Kauffman related later. “So, I quit <strong>and</strong> I started<br />

Marion Laboratories in the basement of my home.”<br />

e government can talk about <strong>entrepreneur</strong>ship <strong>and</strong> act like it is<br />

promoting it, but all of what government does by taxing <strong>and</strong> regulating<br />

impedes the <strong>entrepreneur</strong>. It’s hard to imagine that even Ewing Kauffman<br />

could make a similar initial investment today (roughly $44,000 adjusted<br />

for inflation), start a firm in his basement, <strong>and</strong> build it to a billion dollar<br />

company. e local authorities in Kansas City were not all that concerned<br />

about a fledgling pharmaceutical company operating from Kauffman’s<br />

home in 1950. Today, there would be permits to obtain, approvals<br />

to be gained <strong>and</strong> license fees to pay. e majority of the legislation that<br />

has given the Food <strong>and</strong> Drug Administration (FDA) its enormous power<br />

was enacted after Kauffman’s company was up <strong>and</strong> running.<br />

But as long as there is some shred of a market available, <strong>entrepreneur</strong>s<br />

find a way. ey see opportunity others don’t. ey take financial risks<br />

that most people would consider unfathomable. e government edicts,<br />

bureaucratic roadblocks <strong>and</strong> oppressive taxation that discourage the hardiest<br />

of souls only serve to challenge <strong>and</strong> inspire creative <strong>entrepreneur</strong>s while<br />

weeding out potential competitors. All of the wonderful goods <strong>and</strong> services<br />

that we enjoy are due to <strong>entrepreneur</strong>ship <strong>and</strong> the firms that are created to<br />

carry out the dreams of the <strong>entrepreneur</strong> <strong>and</strong> serve customers.<br />

It is the firm where most people work. Maybe its a small firm or a<br />

big one or one in-between, but unless one is a solo contractor most people<br />

trade their time <strong>and</strong> talent for a paycheck to pay the bills. e vast majority<br />

of working people don’t give much thought to this framework. ey clock<br />

in, they clock out. Payday every couple of weeks. At the same time most<br />

people will spend the majority of their non-sleeping hours on the job,<br />

working for a firm or series of different firms. And work life maybe the<br />

single most important part of a person’s life. Reportedly 95% of the people<br />

who are happy on the job are happy with their life as a whole. But salaried<br />

workers, from the lowest paid to the highest, take no risk. And although<br />

they are critical to the production of products <strong>and</strong> services, they are a cost<br />

of doing business.


v<br />

Conversely, the <strong>entrepreneur</strong> is only paid when the market accepts his<br />

or her product. If the market rejects the product, the <strong>entrepreneur</strong> is not<br />

only not rewarded, but most times will lose capital that had been saved<br />

previously <strong>and</strong> was invested in the idea <strong>and</strong> production. As Kauffman<br />

explained, “e odds were strongly against me when I started. ere were<br />

two or three thous<strong>and</strong> pharmaceutical businesses started after World War<br />

II, <strong>and</strong> only three ever really succeeded.”<br />

As vital as <strong>entrepreneur</strong>ship <strong>and</strong> the firm are to the working of the<br />

market <strong>and</strong> lives of virtually all working men <strong>and</strong> women, most schools<br />

of economic thought are silent on the subject. Even the work that has<br />

been done is incomplete <strong>and</strong> contradictory. Economists can’t even agree<br />

on what <strong>entrepreneur</strong>ship is or what exactly <strong>entrepreneur</strong>s like the late<br />

Ewing Kauffman do. And the apparatus that facilitates the manifestation<br />

of the <strong>entrepreneur</strong>ial vision—the firm—is but a “black box” where inputs<br />

enter <strong>and</strong> outputs emerge, like so much magic.<br />

But like so many market phenomena that modern economics chooses<br />

to ignore or get wrong, an Austrian economist has entered the black box,<br />

examining its contents for a better underst<strong>and</strong>ing of not only what <strong>entrepreneur</strong>s<br />

are, but what they do <strong>and</strong> why they do it. Peter G. Klein has<br />

devoted his entire career to underst<strong>and</strong>ing the <strong>entrepreneur</strong> <strong>and</strong> the firm,<br />

bringing a distinctive Austrian approach to the problem while drawing<br />

from what all schools of thought have to contribute.<br />

is book contains the fruit of Dr. Klein’s labors. And while the majority<br />

of the book was taken from articles appearing in academic journals, this<br />

book should not only be read by students <strong>and</strong> academics. Klein provides<br />

valuable insight that business owners <strong>and</strong> managers will find useful. As<br />

heroic as the <strong>entrepreneur</strong> may appear or thoughtful as the manager may<br />

seem, they don’t operate in a vacuum. Often they have no one to talk to<br />

<strong>and</strong> nothing to keep them in check but their own egos, which in many<br />

cases offers no check at all but the opposite.<br />

e yearning for knowledge in this area is considerable. Considerable<br />

space at most any bookstore is provided for the many <strong>and</strong> varied management<br />

books. ere are nearly as many different management books offered<br />

as diet books, with each genre being as faddish as the next. Management<br />

theorists crank out a continual stream of books full of business advice that<br />

“readers find unreadable,” writes e Economist’s Adrian Wooldridge, “<strong>and</strong><br />

managers find unmanageable.”


vi<br />

<br />

While many great <strong>entrepreneur</strong>s cash in by writing books about their<br />

management secrets <strong>and</strong> <strong>entrepreneur</strong>ial exploits, their supposedly keen<br />

insights are often weathered by time <strong>and</strong> selective memory. But most importantly,<br />

these books imply that capital is homogeneous, that the wouldbe<br />

<strong>entrepreneur</strong> can do what Jack Welch did, or emulate T. Boone Pickens,<br />

or apply Ewing Kauffman’s strategies <strong>and</strong> expect the same result. ese<br />

kind of books are good for inspiration but nothing more.<br />

As Klein makes abundantly clear, capital is instead heterogeneous.<br />

Entrepreneurship can’t be formulated in equations <strong>and</strong> sprinkled like pixie<br />

dust on the masses by government initiatives or well-meaning foundations<br />

with the hopes that the inner-<strong>entrepreneur</strong> in every citizen will be<br />

summoned. Although the brilliant Mr. Kauffman supported the use of<br />

his accumulated wealth to support programs promoting <strong>entrepreneur</strong>ship,<br />

such programs are often a malinvestment of capital. And the use of taxpayer<br />

dollars towards such an endeavor is doubly wasteful.<br />

It is however vital that we underst<strong>and</strong> the function of the <strong>entrepreneur</strong><br />

<strong>and</strong> the process that is so critical to the advancement of society <strong>and</strong> wellbeing<br />

of its members. As Klein pries open the <strong>entrepreneur</strong>ial black box,<br />

the glories <strong>and</strong> special talents of the <strong>entrepreneur</strong> are exposed, along with<br />

the limitations of the firm. e market environment that allows <strong>entrepreneur</strong>s<br />

to thrive is revealed. It is not that the society requires multitudes<br />

of <strong>entrepreneur</strong>s, but only that those with this rare talent be allowed to<br />

flourish unfettered. And for those readers who work for an agreed-upon<br />

wage helping some <strong>entrepreneur</strong> become wealthy, an appreciation is gained<br />

with the realization that ultimately it is only by satisfying customers that<br />

their <strong>entrepreneur</strong> bosses become successful.


Introduction<br />

As far back as I can remember, I always wanted to be an Austrian economist.<br />

Well, not quite, but I was exposed to Austrian economics early on. I<br />

grew up in a fairly normal middle-class household, with parents who were<br />

New Deal Democrats. In high school, a friend urged me to read Ayn<br />

R<strong>and</strong>, <strong>and</strong> I was captivated by her novels. I went on to read some of<br />

her nonfiction works, in which she recommended books by Ludwig von<br />

Mises <strong>and</strong> Henry Hazlitt. I don’t remember which economics books<br />

I read first, maybe Hazlitt’s Economics in One Lesson or Mises’s Anti-<br />

Capitalistic Mentality. I didn’t underst<strong>and</strong> the more technical parts of their<br />

analyses, but I was impressed with their clear writing, logical exposition,<br />

<strong>and</strong> embrace of liberty <strong>and</strong> personal responsibility. I took a few economics<br />

courses in college <strong>and</strong>, while they lacked any Austrian content, I enjoyed<br />

them <strong>and</strong> decided to major in the subject. I had a very good professor,<br />

William Darity, who himself preferred Marx <strong>and</strong> Keynes to Mises but who<br />

appreciated my intellectual curiosity <strong>and</strong> encouraged my growing interest<br />

in the Austrians.<br />

As a college senior, I was thinking about graduate school—possibly in<br />

economics. By pure chance, my father saw a poster on a bulletin board<br />

advertising graduate-school fellowships from the Ludwig von Mises Institute.<br />

(Younger readers: this was an actual, physical bulletin board, with a<br />

piece of paper attached; this was in the dark days before the Internet.) I<br />

was flabbergasted; someone had named an institute after Mises? I applied<br />

for a fellowship, received a nice letter from the president, Lew Rockwell,<br />

<strong>and</strong> eventually had a telephone interview with the fellowship committee,<br />

which consisted of Murray Rothbard. You can imagine how nervous I was<br />

vii


viii<br />

<br />

the day of that phone call! But Rothbard was friendly <strong>and</strong> engaging, his<br />

legendary charisma coming across even over the phone, <strong>and</strong> he quickly put<br />

me at ease. (I also applied for admission to New York University’s graduate<br />

program in economics, which got me a phone call from Israel Kirzner. Talk<br />

about the proverbial kid in the c<strong>and</strong>y store!) I won the Mises fellowship,<br />

<strong>and</strong> eventually enrolled in the economics PhD program at the University<br />

of California, Berkeley, which I started in 1988.<br />

Before my first summer of graduate school, I was privileged to attend<br />

the “Mises University,” then called the “Advanced Instructional Program<br />

in Austrian Economics,” a week-long program of lectures <strong>and</strong> discussions<br />

held that year at Stanford University <strong>and</strong> led by Rothbard, Hans-Hermann<br />

Hoppe, Roger Garrison, <strong>and</strong> David Gordon. Meeting Rothbard <strong>and</strong> his<br />

colleagues was a transformational experience. ey were brilliant, energetic,<br />

enthusiastic, <strong>and</strong> optimistic. Graduate school was no cake walk—the<br />

required core courses in (mathematical) economic theory <strong>and</strong> statistics<br />

drove many students to the brink of despair, <strong>and</strong> some of them doubtless<br />

have nervous twitches to this day—but the knowledge that I was part<br />

of a larger movement, a scholarly community devoted to the Austrian<br />

approach, kept me going through the darker hours.<br />

In my second year of graduate school, I took a course from the 2009<br />

Nobel Laureate Oliver Williamson, “Economics of Institutions.” Williamson’s<br />

course was a revelation, the first course at Berkeley I really enjoyed.<br />

e syllabus was dazzling, with readings from Ronald Coase, Herbert Simon,<br />

F. A. Hayek, Douglass North, Kenneth Arrow, Alfred Ch<strong>and</strong>ler,<br />

Armen Alchian, Harold Demsetz, Benjamin Klein, <strong>and</strong> other brilliant<br />

<strong>and</strong> thoughtful economists, along with sociologists, political scientists,<br />

historians, <strong>and</strong> others. I decided then that institutions <strong>and</strong> organizations<br />

would be my area, <strong>and</strong> I’ve never looked back.<br />

e essays collected in this volume reflect my efforts to underst<strong>and</strong><br />

the economics of organization, to combine the insights of Williamson’s<br />

“transaction cost” approach to the firm with Austrian ideas about property,<br />

<strong>entrepreneur</strong>ship, money, economic calculation, the time-structure<br />

of production, <strong>and</strong> government intervention. Austrian economics, I am<br />

convinced, has important implications for the theory of the firm, including<br />

firm boundaries, diversification, corporate governance, <strong>and</strong> <strong>entrepreneur</strong>ship,<br />

the areas in which I have done most of my academic work. Austrian<br />

economists have not, however, devoted substantial attention to the


ix<br />

theory of the firm, preferring to focus on business-cycle theory, welfare<br />

economics, political economy, comparative economic systems, <strong>and</strong> other<br />

areas. Until recently, the theory of the firm was an almost completely<br />

neglected area in Austrian economics, but over the last decade, a small Austrian<br />

literature on the firm has emerged. While these works cover a wide<br />

variety of theoretical <strong>and</strong> applied topics, their authors share the view that<br />

Austrian insights have something to offer students of firm organization.<br />

e essays in this volume, originally published between 1996 <strong>and</strong><br />

2009, deal with firms, contracts, <strong>entrepreneur</strong>s—in short, with the economics<br />

<strong>and</strong> management of organizations <strong>and</strong> markets. Chapter 1, “Economic<br />

Calculation <strong>and</strong> the Limits of Organization,” first presented in<br />

Williamson’s Institutional Economics Workshop in 1994, shows how<br />

the economic calculation problem identified by Mises (1920) helps underst<strong>and</strong><br />

the limits to firm size, an argument first offered by Rothbard<br />

(1962). It also offers a summary of the socialist calculation debate that has<br />

worked well, for me, in the classroom. Along with chapter 2, “Entrepreneurship<br />

<strong>and</strong> Corporate Governance,” it offers an outline of an Austrian<br />

theory of the firm, based on the Misesian concept of <strong>entrepreneur</strong>ship<br />

<strong>and</strong> the role of monetary calculation as the <strong>entrepreneur</strong>’s essential tool.<br />

“Entrepreneurship <strong>and</strong> Corporate Governance” also suggests four areas<br />

for Austrian research in corporate governance: firms as investments, internal<br />

capital markets, comparative corporate governance, <strong>and</strong> financiers as<br />

<strong>entrepreneur</strong>s. Chapter 3, “Do Entrepreneurs Make Predictable Mistakes”<br />

(with S<strong>and</strong>ra Klein), applies this framework to the problem of corporate<br />

divestitures.<br />

Chapter 4, “e Entrepreneurial Organization of Heterogeneous Capital”<br />

(with Kirsten Foss, Nicolai Foss, <strong>and</strong> S<strong>and</strong>ra Klein), shows how<br />

Austrian capital theory provides further insight into the firm’s existence,<br />

boundaries, <strong>and</strong> internal organization. e Austrian idea that resources<br />

are heterogeneous, that capital goods have what Lachmann (1956) called<br />

“multiple specificities,” is hardly surprising to specialists in strategic management,<br />

a literature that abounds with notions of unique “resources,”<br />

“competencies,” “capabilities,” “assets,” <strong>and</strong> the like. But modern theories<br />

of economic organization are not built on a unified theory of capital<br />

heterogeneity, simply invoking ad hoc specificities when necessary. e<br />

Misesian concept of the capital-owning <strong>entrepreneur</strong>, seeking to arrange<br />

his unique resources into value-adding combinations, helps illuminate


x<br />

<br />

several puzzles of firm organization.<br />

Management scholars, <strong>and</strong> some economists, are familiar with Israel<br />

Kirzner’s concept of <strong>entrepreneur</strong>ship as “discovery,” or “alertness” to<br />

profit opportunities, typically seeing it as “the” Austrian approach of<br />

<strong>entrepreneur</strong>ship. Kirzner, Mises’s student at NYU, has always described<br />

his approach to <strong>entrepreneur</strong>ship as a logical extension of Mises’s ideas.<br />

However, as I argue in chapter 5, “Opportunity Discovery <strong>and</strong> Entrepreneurial<br />

Action,” one can interpret Mises differently. Indeed, I see<br />

Mises’s approach to the <strong>entrepreneur</strong> as closer to Frank Knight’s (1921),<br />

a view that makes asset ownership, <strong>and</strong> the investment of resources under<br />

uncertainty, the hallmark of <strong>entrepreneur</strong>ial behavior. is suggests a<br />

focus not on opportunities, the subjective visions of <strong>entrepreneur</strong>s, but<br />

on investment—on actions, in other words, not beliefs. I suggest several<br />

implications of this approach for applied <strong>entrepreneur</strong>ship research. Chapter<br />

6, “Risk, Uncertainty, <strong>and</strong> Economic Organization,” written for the<br />

Hoppe Festschrift (Hülsmann <strong>and</strong> Kinsella, 2009), further discusses the<br />

Knightian distinction between “risk” <strong>and</strong> “uncertainty,” or what Mises<br />

called “class probability” <strong>and</strong> “case probability.”<br />

Chapter 7, “Price eory <strong>and</strong> Austrian Economics,” challenges what<br />

I see as the dominant underst<strong>and</strong>ing of the Austrian tradition, particularly<br />

in applied fields like organization <strong>and</strong> strategy. Scholars both<br />

inside <strong>and</strong> outside economics tend to identify the Austrian school with<br />

Hayek’s ideas about dispersed, tacit knowledge, Kirzner’s theory of <strong>entrepreneur</strong>ial<br />

discovery, <strong>and</strong> an emphasis on time, subjectivity, process, <strong>and</strong><br />

disequilibrium. Despite renewed interest in the Mengerian tradition,<br />

the Austrian approach to “basic” economic analysis—value, production,<br />

exchange, price, money, capital, <strong>and</strong> intervention—hasn’t gotten much<br />

attention at all. Indeed, it’s widely believed that the Austrian approach<br />

to mundane topics such as factor productivity, the substitution effect of<br />

a price change, the effects of rent control or the minimum wage, etc., is<br />

basically the same as the mainstream approach, just without math or with<br />

a few buzzwords about“subjectivism” or the “market process” thrown in.<br />

Even many contemporary Austrians appear to hold this view. Chapter 7<br />

suggests instead that the Austrians offer a distinct <strong>and</strong> valuable approach to<br />

basic economic questions, an approach that should be central to research<br />

by Austrians on theoretical <strong>and</strong> applied topics in economics <strong>and</strong> business<br />

administration.


xi<br />

A final chapter, “Commentary,” collects some shorter essays on the<br />

nature <strong>and</strong> history of the Internet, the role of the intellectuals in society,<br />

the relationship between management theory <strong>and</strong> the business cycle,<br />

biographical sketches of Carl Menger <strong>and</strong> F. A. Hayek, <strong>and</strong> a note on<br />

Williamson’s contributions <strong>and</strong> his relationship to the Austrian tradition.<br />

Some of these first appeared as Daily Articles at Mises.org <strong>and</strong> were written<br />

for a nonspecialist audience. Indeed, I think scholars in every field,<br />

particularly in economics <strong>and</strong> business administration, have an obligation<br />

to write for the general public, <strong>and</strong> not only for their fellow specialists.<br />

Ideas have consequences, as Richard Weaver put it, <strong>and</strong> economic ideas<br />

are particularly important.<br />

In preparing these essays for publication in book form I have made<br />

only light revisions in the text, correcting minor errors, eliminating some<br />

redundant material, <strong>and</strong> updating a few references. I think they work well<br />

together, <strong>and</strong> I hope readers will see the end result as an integrated whole,<br />

not simply a collection of “greatest hits.”<br />

I’ve been greatly influenced <strong>and</strong> helped by many friends, teachers, colleagues,<br />

<strong>and</strong> students, far too many to list here. ree people deserve special<br />

mention, however. From my father, Milton M. Klein, a historian who<br />

taught at Columbia University, Long Isl<strong>and</strong> University, SUNY–Fredonia,<br />

New York University, <strong>and</strong> the University of Tennessee, I learned the craft<br />

<strong>and</strong> discipline of scholarship. He taught me to read critically, to think <strong>and</strong><br />

write clearly, to take ideas seriously. Murray Rothbard, the great libertarian<br />

polymath whose life <strong>and</strong> work played such a critical role in the modern<br />

Austrian revival, dazzled me with his scholarship, his energy, <strong>and</strong> his sense<br />

of life. Rothbard is widely recognized as a great libertarian theorist, but his<br />

technical contributions to Austrian economics are not always appreciated,<br />

even in Austrian circles. In my view he is one of the most important<br />

contributors to the “mundane” Austrian analysis described above. Oliver<br />

Williamson, who supervised my PhD dissertation at Berkeley, is my most<br />

important direct mentor <strong>and</strong> a constant source of inspiration. Williamson<br />

is no Austrian, but he appreciated <strong>and</strong> supported my interest in the Austrian<br />

school <strong>and</strong> encouraged me to pursue my intellectual passions, not to<br />

follow the crowd. His encouragement <strong>and</strong> support have been critical to<br />

my development as a scholar.<br />

I’m deeply grateful to the Contracting <strong>and</strong> Organizations Research<br />

Institute, the University of Missouri’s Division of Applied Social Sciences,


xii<br />

<br />

the University of Missouri Research Foundation, the Coase Foundation,<br />

the Kauffman Foundation, <strong>and</strong>, above all, the Mises Institute for generous<br />

financial <strong>and</strong> moral support over the years. I’ve learned so much from my<br />

university colleagues, coauthors, fellow bloggers, conference participants,<br />

<strong>and</strong> other members of the Academic Racket that it would be impossible<br />

to name all those who’ve influenced my work. My frequent coauthor<br />

Nicolai Foss, who thinks <strong>and</strong> writes more quickly than I can listen<br />

or read, keeps me on my toes. I’ve learned much about Austrian economics,<br />

firm strategy, economic organization, <strong>and</strong> a host of other topics<br />

from Joseph Salerno, Lasse Lien, Joseph Mahoney, Dick Langlois, Michael<br />

Cook, Michael Sykuta, <strong>and</strong> many others. Others who offered specific<br />

comments <strong>and</strong> suggestions on earlier versions of these chapters include<br />

Sharon Alvarez, Jay Barney, R<strong>and</strong>y Beard, Don Boudreaux, Per Bylund,<br />

John Chapman, Todd Chiles, Jerry Ellig, David Gordon, Jeff Herbener,<br />

Stavros Ioannides, Dan Klein, Mario Mondelli, Jennie Raymond, David<br />

Robinson, Fabio Rojas, Ron Sanchez, Ivo Sarjanovic, Narin Smith, Sid<br />

Winter, <strong>and</strong> Ulrich Witt. My colleagues have also tried to teach me about<br />

deadlines, but I’m still working on that one. I agree with Douglas Adams,<br />

“I love deadlines. I like the whooshing sound they make as they fly by.”<br />

Special thanks go to Doug French for suggesting this project <strong>and</strong> to<br />

Jeff Tucker, Arlene Oost-Zinner, Paul Foley, <strong>and</strong> Per Bylund for seeing it<br />

to fruition. Most important, I thank my wife S<strong>and</strong>y <strong>and</strong> my children for<br />

putting up with my frequent absences, endless hours in front of a computer<br />

screen, <strong>and</strong> occasional irritability. ey are my greatest inspiration.<br />

Peter G. Klein<br />

Columbia, Missouri<br />

March 2010


CHAPTER 1<br />

Economic Calculation <strong>and</strong> the Limits of<br />

Organization †<br />

Economists have become increasingly frustrated with the textbook model<br />

of the firm. e “firm” of intermediate microeconomics is a production<br />

function, a mysterious “black box” whose insides are off-limits to<br />

respectable economic theory (relegated instead to the lesser disciplines of<br />

management, organization theory, industrial psychology, <strong>and</strong> the like).<br />

ough useful in certain contexts, the textbook model has proven unable<br />

to account for a variety of real-world business practices: vertical <strong>and</strong> lateral<br />

integration, geographic <strong>and</strong> product-line diversification, franchising, longterm<br />

commercial contracting, transfer pricing, research joint ventures, <strong>and</strong><br />

many others. As an alternative to viewing the firm as a production function,<br />

economists are turning to a new body of literature that views the<br />

firm as an organization, itself worthy of economic analysis. is emerging<br />

literature is the best-developed part of what has come to be called the<br />

“new institutional economics. 1 e new perspective has deeply enhanced<br />

† Published originally in Review of Austrian Economics 9, no. 2 (1996): 51–77.<br />

1 For overviews of the new institutional economics <strong>and</strong> the theory of the firm, see Coase<br />

(1991); Holmström <strong>and</strong> Tirole (1989); Langlois (1994b); Furubotn <strong>and</strong> Richter (1997);<br />

Williamson (2000); Ménard <strong>and</strong> Shirley (2005), <strong>and</strong> Brousseau <strong>and</strong> Glachant (2008). For<br />

surveys of related empirical work see Shelanski <strong>and</strong> Klein (1995); Klein (2005), <strong>and</strong> Macher<br />

<strong>and</strong> Richman (2008).<br />

1


2 <br />

<strong>and</strong> enriched our underst<strong>and</strong>ing of firms <strong>and</strong> other organizations, such<br />

that we can no longer agree with Ronald Coase’s 1988 statement that<br />

“[w]hy firms exist, what determines the number of firms, what determines<br />

what firms do . . . are not questions of interest to most economists”<br />

(Coase, 1988, p. 5). e new theory is not without its critics; Richard<br />

Nelson (1991), for example, objects that the new institutional economics<br />

tends to downplay discretionary differences among firms. Still, the new<br />

institutional economics—in particular, agency theory <strong>and</strong> transaction cost<br />

economics—has been the subject of increasing attention in industrial organization,<br />

corporate finance, strategic management, <strong>and</strong> business history. 2<br />

is chapter highlights some distinctive Austrian contributions to the<br />

theory of the firm, contributions that have been largely neglected, both<br />

inside <strong>and</strong> outside the Austrian literature. In particular, I argue that Mises’s<br />

concept of economic calculation—the means by which <strong>entrepreneur</strong>s adjust<br />

the structure of production to accord with consumer wants—belongs<br />

at the forefront of Austrian research into the nature <strong>and</strong> design of organizations.<br />

ere is a unique Austrian perspective on economic planning,<br />

a perspective developed over the course of the socialist calculation<br />

debate. As was recognized in the early Austrian reinterpretations of the<br />

calculation debate (Lavoie, 1985; Kirzner, 1988a), Mises’s conception of<br />

the problem faced by socialist planners is part <strong>and</strong> parcel of his underst<strong>and</strong>ing<br />

of how resources are allocated in a market system. Mises himself<br />

emphasized that planning is ubiquitous: “[E]very human action means<br />

planning. What those calling themselves planners advocate is not the<br />

substitution of planned action for letting things go. It is the substitution<br />

of the planner’s own plan for the plans of his fellow men” (Mises, 1947,<br />

p. 493). All organizations plan, <strong>and</strong> all organizations, public <strong>and</strong> private,<br />

perform economic calculation. In this sense, the calculation problem is<br />

much more general than has usually been realized.<br />

With their unique perspective on markets <strong>and</strong> the difficulties of resource<br />

allocation under central planning, third- <strong>and</strong> fourth-generation<br />

Austrian economists have always implicitly understood the economics<br />

of organization. In this context, as Nicolai Juul Foss (1994a, p. 32)<br />

2 e framework of transaction cost economics has already made it into textbook<br />

form: Kreps (1990b, pp. 744–90), Rubin (1990), Milgrom <strong>and</strong> Roberts (1992), Acs <strong>and</strong><br />

Gerlowski (1996), Brickley, Smith, <strong>and</strong> Zimmerman (1997), <strong>and</strong> Besanko, Dranove, <strong>and</strong><br />

Shanley (1998).


3<br />

notes, “it is something of a doctrinal puzzle that the Austrians have never<br />

formulated a theory of the firm.” Foss points out that many elements<br />

of the modern theory of the firm—property rights, relationship-specific<br />

assets, asymmetric information, the principal–agent problem—appeared,<br />

at least in elementary form, in Austrian writings since the middle stages<br />

of the calculation debate. Indeed, Rothbard’s treatment of firm size<br />

in Man, Economy, <strong>and</strong> State (1962) was among the first discussions to<br />

adopt explicitly the framework proposed by Ronald Coase in 1937, a<br />

framework that underlies most contemporary theorizing about the firm.<br />

Mises’s discussion in Human Action (1949) of the role of the financial<br />

markets foreshadows Henry Manne’s seminal 1965 article on the market<br />

for corporate control along with the recent recognition of finance as an<br />

essential part of economics.<br />

Besides anticipating parts of the modern literature, Mises <strong>and</strong> Rothbard<br />

also introduced significant innovations, though this has not yet been<br />

generally recognized. eir contributions, while not part of a fully articulated,<br />

explicit theory of the firm, deserve attention <strong>and</strong> development, especially<br />

by those working on such issues from within the Austrian School. 3<br />

ese contributions are Rothbard’s application of the calculation problem<br />

to the limits of the firm, <strong>and</strong> Mises’s discussion of how the financial markets<br />

both limit managerial discretion <strong>and</strong> perform the ultimate resource<br />

allocation task in a market economy.<br />

The Textbook Theory of the Firm<br />

In neoclassical economic theory, the firm as such does not exist at all. e<br />

“firm” is a production function or production possibilities set, a means of<br />

transforming inputs into outputs. Given the available technology, a vector<br />

of input prices, <strong>and</strong> a dem<strong>and</strong> schedule, the firm maximizes money profits<br />

subject to the constraint that its production plans must be technologically<br />

feasible. at is all there is to it. e firm is modeled as a single actor,<br />

facing a series of relatively uncomplicated decisions: what level of output<br />

to produce, how much of each factor to hire, <strong>and</strong> so on. ese “decisions,”<br />

of course, are not really decisions at all; they are trivial mathematical calculations,<br />

implicit in the underlying data. In the long run, the firm may also<br />

3 Foss <strong>and</strong> Klein (2010) summarize some of this literature.


4 <br />

choose an optimal size <strong>and</strong> output mix, but even these are determined by<br />

the characteristics of the production function (economies of scale, scope,<br />

<strong>and</strong> sequence). In short: the firm is a set of cost curves, <strong>and</strong> the “theory of<br />

the firm” is a calculus problem.<br />

To be sure, these models are not advertised as realistic descriptions of<br />

actual business firms; their use is purely instrumental. As David Kreps<br />

(1990b, p. 233)—himself much less sanguine about the merits of the traditional<br />

model than most—puts it: if real-world firms do not maximize<br />

profits as the traditional theory holds, “that doesn’t mean that profit maximization<br />

isn’t a good positive model. Only the data can speak to that,<br />

<strong>and</strong> then only after we see the implications of profit maximization for<br />

observable behavior.” However, even granting instrumentalism its somewhat<br />

dubious merits, 4 the production-function approach is unsatisfactory,<br />

because it isn’t useful for underst<strong>and</strong>ing a variety of economic phenomena.<br />

e black-box model is really a theory about a plant or production process,<br />

not about a firm. A single firm can own <strong>and</strong> operate multiple production<br />

processes. Similarly, two or more firms can contract to operate jointly a<br />

single production process (as in a research joint venture). If we want to<br />

underst<strong>and</strong> the scale <strong>and</strong> scope of the firm as a legal entity, then, we must<br />

look beyond the textbook model.<br />

Coase <strong>and</strong> Transaction Costs<br />

Ronald Coase, in his celebrated 1937 paper on “e Nature of the Firm,”<br />

was the first to explain that the boundaries of the organization depend not<br />

only on the productive technology, but on the costs of transacting business.<br />

In the Coasian framework, as developed <strong>and</strong> exp<strong>and</strong>ed by Williamson<br />

(1975, 1985, 1996), Klein, Crawford, <strong>and</strong> Alchian (1978), <strong>and</strong> Grossman<br />

<strong>and</strong> Hart (1986), the decision to organize transactions within the firm as<br />

opposed to on the open market—the “make or buy decision”—depends on<br />

the relative costs of internal versus external exchange. e market mechanism<br />

entails certain costs: discovering the relevant prices, negotiating <strong>and</strong><br />

4 For critiques of instrumentalism see Rizzo (1978) <strong>and</strong> Batemarco (1985). For references<br />

to the interpretative literature on Milton Friedman’s 1953 essay on “positive economics”—the<br />

source of most economists’ views on method—see Bol<strong>and</strong> (1979), Caldwell<br />

(1980), <strong>and</strong> Musgrave (1981); all reprinted in Caldwell (1984) along with De Marchi<br />

(1988).


5<br />

enforcing contracts, <strong>and</strong> so on. Within the firm, the <strong>entrepreneur</strong> may<br />

be able to reduce these “transaction costs” by coordinating these activities<br />

himself. However, internal organization brings another kind of transaction<br />

cost, namely problems of information flows, incentives, monitoring, <strong>and</strong><br />

performance evaluation. e boundary of the firm, then, is determined<br />

by the tradeoff, at the margin, between the relative transaction costs of<br />

external <strong>and</strong> internal exchange. In this sense, firm boundaries depend not<br />

only on technology, but on organizational considerations; that is, on the<br />

costs <strong>and</strong> benefits of contracting.<br />

e relative costs of external <strong>and</strong> internal exchange depend on particular<br />

characteristics of transaction: the degree to which relationship-specific<br />

assets are involved, the amount of uncertainty about the future <strong>and</strong> about<br />

trading partners’ actions, the complexity of the trading arrangement, <strong>and</strong><br />

the frequency with which the transaction occurs. Each matters in determining<br />

the preferred institutional arrangement (that is, internal versus<br />

external production), although the first—“asset specificity”—is held to<br />

be particularly important. Williamson (1985, p. 55) defines asset specificity<br />

as “durable investments that are undertaken in support of particular<br />

transactions, the opportunity cost of which investments are much lower in<br />

best alternative uses or by alternative users should the original transaction<br />

be prematurely terminated.” is could describe a variety of relationshipspecific<br />

investments, including both specialized physical <strong>and</strong> human capital,<br />

along with intangibles such as R&D <strong>and</strong> firm-specific knowledge or<br />

capabilities.<br />

Economic Calculation <strong>and</strong> the Limits to Firm Size<br />

Unfortunately, the growing economics literature on the theory of the firm<br />

focuses mostly on the costs of market exchange, <strong>and</strong> much less on the<br />

costs of governing internal exchange. e new research has yet to produce<br />

a fully satisfactory explanation of the limits to firm size (Williamson, 1985,<br />

chap. 6). In Coase’s words, “Why does the <strong>entrepreneur</strong> not organize one<br />

less transaction or one more?” Or, more generally, “Why is not all production<br />

carried on in one big firm?” (Coase, 1937, pp. 393–94). e theory of<br />

the limits to the firm is perhaps the most difficult <strong>and</strong> least well developed<br />

part of the new economics of organization. Existing contractual explanations<br />

rely on problems of authority <strong>and</strong> responsibility (Arrow, 1974);


6 <br />

incentive distortions caused by residual ownership rights (Grossman <strong>and</strong><br />

Hart, 1986; Hart <strong>and</strong> Moore, 1990; Hart, 1995); <strong>and</strong> the costs of attempting<br />

to reproduce market governance features within the firm (Williamson,<br />

1985, chap. 6). It is here that Austrian theory has an obvious contribution<br />

to make, by applying Mises’s theorem on the impossibility of economic<br />

calculation under socialism. Rothbard has shown how the need for monetary<br />

calculation in terms of actual prices not only explains the failures of<br />

central planning under socialism, but places an upper bound on firm size.<br />

The Socialist Calculation Debate: A Brief Review<br />

To underst<strong>and</strong> Mises’s position in the calculation debate, one must realize<br />

that his argument is not exclusively, or even primarily, about socialism. It<br />

is about the role of prices for capital goods. Entrepreneurs make decisions<br />

about resource allocation based on their expectations about future prices,<br />

<strong>and</strong> the information contained in present prices. To make profits, they<br />

need information about all prices, not only the prices of consumer goods<br />

but the prices of factors of production. Without markets for capital goods,<br />

these goods can have no prices, <strong>and</strong> hence <strong>entrepreneur</strong>s cannot make<br />

judgments about the relative scarcities of these factors. In short, resources<br />

cannot be allocated efficiently. In any environment, then—socialist or<br />

not—where a factor of production has no market price, a potential user of<br />

that factor will be unable to make rational decisions about its use. Stated<br />

this way, Mises’s claim is simply that efficient resource allocation in a<br />

market economy requires well-functioning asset markets. Because scholars<br />

differ about what Mises “really meant,” however, it may be useful here to<br />

provide a brief review of the debate.<br />

Before 1920, according to the st<strong>and</strong>ard account, 5 socialist theorists<br />

paid little attention to how a socialist economy would work in practice,<br />

most heeding Marx’s admonition to avoid such “utopian” speculation.<br />

en Mises, known at the time mainly as a monetary theorist, published<br />

the sensational article later translated as “Economic Calculation in the<br />

Socialist Commonwealth” (1920). 6 Mises claimed that without private<br />

5 For examples of the “st<strong>and</strong>ard account” of the calculation debate see Schumpeter<br />

(1942, pp. 172–86) <strong>and</strong> Bergson (1948). My discussion of the “revisionist view” follows<br />

Hoff (1949), Salerno (1990a), <strong>and</strong> Rothbard (1991).<br />

6 Other works that made arguments similar to that of Mises include N. G. Pierson’s


7<br />

ownership of the means of production, there would be no market prices<br />

for capital goods, <strong>and</strong> therefore no way for decision-makers to evaluate<br />

the relative efficiency of various production techniques. Anticipating the<br />

later argument for “market socialism,” Mises argued that even if there<br />

were markets for consumer goods, a central planner could not “impute”<br />

meaningful prices to capital goods used to produce them. In short, without<br />

market-generated prices for both capital <strong>and</strong> consumer goods, even the<br />

most dedicated planner would find it “impossible” to allocate resources<br />

according to consumer wants.<br />

roughout the 1920s <strong>and</strong> early 1930s Mises’s argument became the<br />

focus of intense discussion within the German-language literature. Eventually<br />

it was agreed that Mises was correct at least to point out that a<br />

socialist society could not do without such things as money <strong>and</strong> prices,<br />

as some early socialists had suggested, <strong>and</strong> that there was no feasible way<br />

to set prices according, say, to quantities of labor time. Nonetheless, it<br />

was felt that Vilfredo Pareto <strong>and</strong> his follower Enrico Barone (1908) had<br />

shown that nothing was “theoretically” wrong with socialism, because the<br />

requisite number of dem<strong>and</strong> <strong>and</strong> supply equations to make the system<br />

“determinate” would exist under either capitalism or socialism. If the<br />

planners could somehow get the necessary information on preferences <strong>and</strong><br />

technology, they could in principle compute an equilibrium allocation of<br />

final goods.<br />

e most important response to Mises, however, <strong>and</strong> the one almost<br />

universally accepted by economists, was what became known as “market<br />

socialism” or the “mathematical solution,” developed by Fred Taylor<br />

(1929), H. D. Dickinson (1933), Abba Lerner (1934), <strong>and</strong> Oskar Lange<br />

(1936–37). In a system of market socialism, capital goods are collective<br />

property, but individuals are free to own <strong>and</strong> exchange final goods <strong>and</strong><br />

services. e system would work like this. First, the Central Planning<br />

Board chooses arbitrary prices for consumer <strong>and</strong> capital goods. At those<br />

prices, the managers of the various state-owned enterprises are instructed<br />

to produce up to the point where the marginal cost of each final good is<br />

equal to its price, <strong>and</strong> then to choose the input mix that minimizes the<br />

average cost of producing that quantity. en, consumer goods prices are<br />

“e Problem of Value in the Socialist Community” (1902) <strong>and</strong> parts of Max Weber’s<br />

Economy <strong>and</strong> Society (1921).


8 <br />

allowed to fluctuate, <strong>and</strong> the Central Planning Board adjusts the prices of<br />

capital goods as shortages <strong>and</strong> surpluses of the final goods develop. Resources<br />

would thus be allocated according to supply <strong>and</strong> dem<strong>and</strong>, through<br />

a process of “trial-<strong>and</strong>-error” essentially the same as that practiced by the<br />

managers of <strong>capitalist</strong> firms. Lange’s contribution, it has generally been<br />

held, was to show that production under market socialism could be just<br />

as efficient as production under capitalism, since the socialist planners<br />

“would receive exactly the same information from a socialized economic<br />

system as did <strong>entrepreneur</strong>s under a market system” (Heilbroner, 1970,<br />

p. 88). 7<br />

Market socialism was seen as an answer not only to Mises’s calculation<br />

problem, but also to the issue of “practicality” raised by Hayek <strong>and</strong> Lionel<br />

Robbins. Hayek, in his contributions to Collectivist Economic Planning<br />

(Hayek, 1935), later exp<strong>and</strong>ed in “e Competitive Solution” (1940) <strong>and</strong><br />

his well-known papers “Economics <strong>and</strong> Knowledge” (1937) <strong>and</strong> “e Use<br />

of Knowledge in Society” (1945), <strong>and</strong> Robbins, in his e Great Depression<br />

(1934), had changed the terms of the debate by focusing not on the<br />

problem of calculation, but on the problem of knowledge. For Hayek<br />

<strong>and</strong> Robbins, the failure of socialist organization is due to a mechanism<br />

design problem, in that planners cannot allocate resources efficiently because<br />

they cannot obtain complete information on consumer preferences<br />

<strong>and</strong> resource availability. Furthermore, even if the planners were somehow<br />

able to acquire these data, it would take years to compute the millions of<br />

prices used by a modern economy. e Lange–Lerner–Taylor approach<br />

claimed to solve this preference-revelation problem by trial-<strong>and</strong>-error, so<br />

no actual computations would be necessary. 8<br />

7 It would no doubt be gratuitous to point out that since the collapse of central planning<br />

in Eastern Europe the writer of that comment has changed his mind, writing that although<br />

fifty years ago, it was felt that Lange had decisively won the argument for socialist planning,<br />

“now it turns out, of course, that Mises was right” (Heilbroner, 1990, p. 92).<br />

8 Lange actually claimed years later that even market socialism would be made obsolete<br />

with the advent of high-speed computers, which could instantly solve the huge system of<br />

simultaneous equations for the central planner. “Were I to rewrite my [1936] essay today<br />

my task would be much simpler. My answer to Hayek <strong>and</strong> Robbins would be: So what’s<br />

the trouble? Let us put the simultaneous equations on an electronic computer <strong>and</strong> we<br />

shall obtain the solution in less than a second. e market process with its cumbersome<br />

tâtonnements appears old-fashioned. Indeed, it may be considered as a computing device of<br />

the pre-electronic age” (Lange, 1965, pp. 401–02). Obviously, Lange did not have much


9<br />

With the widespread acceptance of the theory of market socialism,<br />

there developed an “orthodox line” on the socialist calculation debate,<br />

neatly summarized in Abram Bergson’s well-known survey of “Socialist<br />

Economics” (1948) <strong>and</strong> in Joseph Schumpeter’s Capitalism, Socialism <strong>and</strong><br />

Democracy (1942, pp. 172–86). According to this line, Mises first raised<br />

the problem of the possibility of economic calculation under socialism,<br />

only to be refuted by Pareto <strong>and</strong> Barone; Hayek <strong>and</strong> Robbins then “retreated”<br />

to the position that socialist planners could calculate in theory,<br />

but that in practice the information problem would make this too difficult;<br />

then the market socialists showed that trial <strong>and</strong> error would eliminate the<br />

need for complete information on the part of the planners. erefore, the<br />

argument goes, economic theory per se can say nothing conclusive about<br />

the viability of central planning, <strong>and</strong> the choice between capitalism <strong>and</strong><br />

socialism must be purely political.<br />

Calculation versus Incentives<br />

e orthodox line on socialist planning has been modified in recent years<br />

with the development of incentive <strong>and</strong> information theory. e differences<br />

between capitalism <strong>and</strong> socialism, it is now typically held, lie in the different<br />

incentive properties of the two systems. Centrally directed systems<br />

are thought to be subject to greater agency costs—managerial discretion,<br />

shirking, <strong>and</strong> so on—than market systems (see, for example Winiecki,<br />

1990). After all, Lange himself warned that “the real danger of socialism<br />

is that of a bureaucratization of economic life” (Lange, 1936–37, p. 109;<br />

italics in original).<br />

As has been pointed out elsewhere (Rothbard, 1991, pp. 51–52), however,<br />

the calculation debate was not primarily about agency or managerial<br />

incentives. e incentive problem had long been known 9 (if not fully developed)<br />

<strong>and</strong> was expressed in the famous question: “Under socialism, who<br />

will take out the garbage?” at is, if everyone is compensated “according<br />

to his needs,” what will be the incentive to do the dirty <strong>and</strong> unpleasant<br />

experience with a computer. Also, during his time as chairman of the Polish Economic<br />

Council in the 1950s, Lange never tried to put market socialism into practice (see Lange,<br />

1958).<br />

9 We tend to forget just how old the idea of socialism is, that it is not a twentieth-century<br />

invention; the subtitle of Alex<strong>and</strong>er Gray’s famous book e Socialist Tradition (1946) is<br />

“Moses to Lenin.”


10 <br />

tasks; or, for that matter, any tasks at all? e traditional socialist answer<br />

was that self-interest is a product of capitalism, <strong>and</strong> that socialism would<br />

bring about a change in human nature. In the worker’s paradise would<br />

emerge a “New Socialist Man,” eager to serve <strong>and</strong> motivated only by the<br />

needs of his fellows. ese early theorists seem to have assumed, to borrow<br />

the expression used by Oliver Williamson (1991a, p. 18) in a critique of a<br />

more recent socialist proposal, “the abolition of opportunism by agencies<br />

of the state.” Experience has exposed the charming naiveté of such notions.<br />

But Mises’s challenge to socialism is distinct from this well-known<br />

incentive problem. 10 Assume for the moment that everyone is willing to<br />

work just as hard under central direction as under a market system. ere<br />

still remains the problem of exactly what directives the Central Planning<br />

Board will issue. e Board will have to decide what goods <strong>and</strong> services<br />

should be produced, how much of each to produce, what intermediate<br />

goods are needed to produce each final good, <strong>and</strong> so on. In a complex,<br />

modern economy with multiple stages of production, resource allocation<br />

requires the existence of money prices for capital goods, prices that under<br />

capitalism arise from an ongoing process of competitive bidding by <strong>entrepreneur</strong>s<br />

for the factors of production. is process cannot be replicated by<br />

input-output analysis, computer simulations, or any other form of artificial<br />

market. Mises’s main point was that socialism fails because decision makers<br />

require meaningful prices for all of these factors to choose from the vast<br />

array of possible factor combinations. “Without recourse to calculating<br />

<strong>and</strong> comparing the benefits <strong>and</strong> costs of production using the structure of<br />

monetary prices determined at each moment on the market, the human<br />

mind is only capable of surveying, evaluating, <strong>and</strong> directing production<br />

processes whose scope is drastically reduced to the compass of the primitive<br />

household economy” (Salerno, 1990a, p. 52).<br />

e distinction between calculation <strong>and</strong> incentives is important because<br />

the modern economics literature on organizational design—from<br />

transaction cost explanations of firm size, to public choice theories of bureaucracy,<br />

to recent work on market socialism <strong>and</strong> the “soft budget constraint”<br />

(Kornai, 1986)—focuses primarily on incentive problems (possi-<br />

10 Mises does devote a section of the 1920 paper to “Responsibility <strong>and</strong> Initiative in<br />

Communal Concerns,” but he clearly considers this a secondary problem for socialist<br />

planners, not the primary one. In the book-length treatment, Socialism (1922), Mises<br />

discusses the incentive problem in greater detail (pp. 163–84).


11<br />

bly encouraged by Lange’s famous warning about bureaucracy). Incentive<br />

theory asks how, within a specified relationship, a principal can get an<br />

agent to do what he wants him to do. Mises’s problem, however, was<br />

different: How does the principal know what to tell the agent to do? at<br />

is, just what activities ought to be undertaken? What investments should<br />

be made? Which product lines exp<strong>and</strong>ed <strong>and</strong> which ones contracted? e<br />

ideas developed in the calculation debate suggest that when organizations<br />

are large enough to conduct activities that are exclusively internal—so that<br />

no reference to the outside market is available—they will face a calculation<br />

problem as well as an incentive problem.<br />

In this sense, market-socialist proposals are mostly irrelevant to the real<br />

problems of socialist organization. is is the case Mises himself sought to<br />

make in his critique of market socialism in Human Action (Mises, 1949,<br />

pp. 694–711). ere he complained that the market socialists—<strong>and</strong>, for<br />

that matter, all general equilibrium theorists—misconceive the nature of<br />

“the economic problem.” Lange, Lerner, <strong>and</strong> Taylor looked primarily at<br />

the problem of consumer goods pricing, while the crucial problem facing<br />

a modern economy concerns the capital structure: namely, in what<br />

way should capital be allocated to various activities? e market economy,<br />

Mises argued, is driven not by “management”—the performance of<br />

specified tasks, within a framework given to the manager—but by <strong>entrepreneur</strong>ship,<br />

the speculation, arbitrage, <strong>and</strong> other risk-bearing activities<br />

that determine just what the managerial tasks are. It is not managers but<br />

<strong>entrepreneur</strong>s, acting in the capital <strong>and</strong> money markets, who establish <strong>and</strong><br />

dissolve corporations, create <strong>and</strong> destroy product lines, <strong>and</strong> so on. ese<br />

are precisely the activities that even market socialism seeks to abolish. In<br />

other words, to the extent that incentives are important, what socialism<br />

cannot preserve are high-powered incentives not in management, but in<br />

<strong>entrepreneur</strong>ial forecasting <strong>and</strong> decision making.<br />

Mises has been described as saying that it is unreasonable to expect<br />

managers of socialist enterprises to “play market,” to act as if they were<br />

managers of private firms where their own direct interests were at stake.<br />

is may be true, but Mises’s prime concern was that <strong>entrepreneur</strong>s cannot<br />

be asked to “play speculation <strong>and</strong> investment” (Mises, 1949, p. 705). e<br />

relevant incentive problem, he maintains, is not that of the subordinate<br />

manager (the agent), who takes the problem to be solved as given, but<br />

that of the speculator <strong>and</strong> investor (the principal), who decides just what


12 <br />

is the problem to be solved. Lange, Lerner, <strong>and</strong> Taylor see the market<br />

through a strictly static, neoclassical lens, where all the parameters of the<br />

system are given <strong>and</strong> only a computational problem needs to be solved.<br />

In fact the market economy is a dynamic, creative, evolving process, in<br />

which <strong>entrepreneur</strong>s—using economic calculation—make industries grow<br />

<strong>and</strong> shrink, cause new <strong>and</strong> different production methods to be tried <strong>and</strong><br />

others withdrawn, <strong>and</strong> constantly change the range of available products.<br />

It is these features of market capitalism, <strong>and</strong> not the incentives of agents<br />

to work hard, that are lost without private property ownership.<br />

Indeed, traditional comm<strong>and</strong>-style economies, such as that of the<br />

former USSR, appear to be able only to mimic those tasks that market<br />

economies have performed before; they are unable to set up <strong>and</strong> execute<br />

original tasks.<br />

e [Soviet] system has been particularly effective when the<br />

central priorities involve catching up, for then the problems of<br />

knowing what to do, when <strong>and</strong> how to do it, <strong>and</strong> whether it was<br />

properly done, are solved by reference to a working model, by exploiting<br />

what Gerschenkron ... called the “advantage of backwardness.”<br />

... Accompanying these advantages are shortcomings, inherent<br />

in the nature of the system. When the system pursues a few<br />

priority objectives, regardless of sacrifices or losses in lower priority<br />

areas, those ultimately responsible cannot know whether the<br />

success was worth achieving. e central authorities lack the information<br />

<strong>and</strong> physical capability to monitor all important costs—in<br />

particular opportunity costs—yet they are the only ones, given the<br />

logic of the system, with a true interest in knowing such costs.<br />

(Ericson, 1991, p. 21).<br />

Without economic calculation, there is no way to figure out if tasks<br />

have been performed efficiently. Hence without markets for physical<br />

<strong>and</strong> financial capital—which determine what tasks will be performed <strong>and</strong><br />

whether they have been performed adequately—an economic system has<br />

difficulty generating anything new, <strong>and</strong> must rely on outside references to<br />

tell it what to do. Of course, the only reason the Soviet Union <strong>and</strong> the<br />

communist nations of Eastern Europe could exist at all is that they never<br />

fully succeeded in establishing socialism worldwide, so they could use<br />

world market prices to establish implicit prices for the goods they bought<br />

<strong>and</strong> sold internally (Rothbard, 1991, pp. 73–74). In Mises’s words, these<br />

economies


13<br />

were not isolated social systems. ey were operating in an environment<br />

in which the price system still worked. ey could<br />

resort to economic calculation on the ground of the prices established<br />

abroad. Without the aid of these prices their actions would<br />

have been aimless <strong>and</strong> planless. Only because they were able to<br />

refer to these foreign prices were they able to calculate, to keep<br />

books, <strong>and</strong> to prepare their much talked about plans. (Mises, 1949,<br />

pp. 698–99).<br />

As we will see below, the firm is in the same situation: it needs outside<br />

market prices to plan <strong>and</strong> evaluate its actions.<br />

Rothbard <strong>and</strong> the Limits of Organization<br />

Rothbard’s main contribution to the theory of the firm was to generalize<br />

Mises’s analysis of the problem of resource allocation under socialism to the<br />

context of vertical integration <strong>and</strong> the size of the organization. Rothbard<br />

writes in Man, Economy, <strong>and</strong> State that up to a point, the size of the firm<br />

is determined by costs, as in the textbook model. But “the ultimate limits<br />

are set on the relative size of the firm by the necessity for markets to exist<br />

in every factor, in order to make it possible for the firm to calculate its<br />

profits <strong>and</strong> losses” (Rothbard, 1962, p. 599). is argument hinges on the<br />

notion of “implicit costs.” e market value of opportunity costs for factor<br />

services—what Rothbard calls “estimates of implicit incomes”—can be determined<br />

only if there are external markets for those factors (pp. 607–09).<br />

For example, if an <strong>entrepreneur</strong> hires himself to manage his business, the<br />

opportunity cost of his labor must be included in the firm’s costs. But without<br />

an actual market for the <strong>entrepreneur</strong>’s managerial services, he will be<br />

unable to figure out his opportunity cost; his balance sheets will therefore<br />

be less accurate than they would if he could measure his opportunity cost.<br />

e same problem affects a firm owning multiple stages of production.<br />

A large, integrated firm is typically organized as groups of semiautonomous<br />

business units or “profit centers,” each unit or division specializing<br />

in a particular final or intermediate product. e central management<br />

of the firm uses the implicit incomes of the business units, as<br />

reflected in statements of divisional profit <strong>and</strong> loss, to allocate physical<br />

<strong>and</strong> financial capital across the divisions. More profitable divisions are<br />

exp<strong>and</strong>ed, while less profitable divisions are scaled back. Suppose the firm


14 <br />

has an upstream division selling an intermediate component to a downstream<br />

division. To compute the divisional profits <strong>and</strong> losses, the firm<br />

needs an economically meaningful “transfer price” for the component. If<br />

there is an external market for the component, the firm can use that market<br />

price as the transfer price. 11 Without a market price, however, a transfer<br />

price must be estimated in another way.<br />

In practice, this is typically done on a cost-plus basis; sometimes, the<br />

buying <strong>and</strong> selling divisions are left free to bargain over the price (Eccles<br />

<strong>and</strong> White, 1988; Shelanski, 1993; King, 1994). At the very least, any<br />

artificial or substitute transfer prices will contain less information than<br />

actual market prices; Rothbard (1962, p. 613) puts it more strongly, calling<br />

a substitute price “only an arbitrary symbol.” In either case, firms relying on<br />

these prices will suffer. “Not being able to calculate a price, the firm could<br />

not rationally allocate factors <strong>and</strong> resources from one stage [or division] to<br />

another” (Rothbard, 1962, p. 613) e use of internally traded intermediate<br />

goods for which no external market reference is available introduces<br />

distortions that reduce organizational efficiency. is gives us the element<br />

missing from contemporary theories of economic organization, an upper<br />

bound: the firm is constrained by the need for external markets for all<br />

internally traded goods. In other words, no firm can become so large that<br />

it is both the unique producer <strong>and</strong> user of an intermediate product; for<br />

then no market-based transfer prices will be available, <strong>and</strong> the firm will<br />

be unable to calculate divisional profit <strong>and</strong> loss <strong>and</strong> therefore unable to<br />

allocate resources correctly between divisions. As Rothbard puts it:<br />

Since the free market always tends to establish the most efficient<br />

<strong>and</strong> profitable type of production (whether for type of good,<br />

11 Rothbard (1962, pp. 612, n. 56) notes that the implicit transfer price may be somewhat<br />

more or less than the existing market price, since the entry of either the buying<br />

or the selling division into the external market may bid the price up or down slightly.<br />

Unlike Hirshleifer (1956), then, Rothbard does not require the external market to be<br />

perfectly competitive for a market-based transfer price to be economically meaningful. For<br />

Rothbard, “thin” markets are adequate: all that is necessary to have a genuine “external<br />

market” is the existence of at least one other producer (seller) of the intermediate good.<br />

(Of course, if external prices are perfectly competitive, then the economy must be in a<br />

competitive general equilibrium, in which information is perfect <strong>and</strong> all contracts are<br />

complete, <strong>and</strong> in which there is thus no need for firms.) Rothbard does not discuss<br />

the potential “holdup” problem that follows from relationship-specific investment under<br />

bilateral monopoly (Klein, Crawford, <strong>and</strong> Alchian, 1978), which should be considered a<br />

cost of reliance on an external market with a single supplier.


15<br />

method of production, allocation of factors, or size of firm), we<br />

must conclude that complete vertical integration for a capital-good<br />

product can never be established on the free market (above the<br />

primitive level). For every capital good, there must be a definite market<br />

in which firms buy <strong>and</strong> sell that good. It is obvious that this economic<br />

law sets a definite maximum to the relative size of any particular firm<br />

on the free market.... Economic calculation becomes ever more<br />

important as the market economy develops <strong>and</strong> progresses, as the<br />

stages <strong>and</strong> the complexities of type <strong>and</strong> variety of capital goods<br />

increase. Ever more important for the maintenance of an advanced<br />

economy, then, is the preservation of markets for all the capital<br />

<strong>and</strong> other producers’ goods. (Rothbard, 1962, p. 613; italics in<br />

original)<br />

Like the centrally planned economy, the firm needs market signals<br />

to guide its actions; without them the firm cannot survive. Note that in<br />

general, Rothbard is making a claim only about the upper bound of the<br />

firm, not the incremental cost of exp<strong>and</strong>ing the firm’s activities (as long<br />

as external market references are available). As soon as the firm exp<strong>and</strong>s<br />

to the point where at least one external market has disappeared, however,<br />

the calculation problem exists. e difficulties become worse as more <strong>and</strong><br />

more external markets disappear, as “isl<strong>and</strong>s of noncalculable chaos swell<br />

to the proportions of masses <strong>and</strong> continents. As the area of incalculability<br />

increases, the degrees of irrationality, misallocation, loss, impoverishment,<br />

etc., become greater” (p. 548). In other words, the firm is limited by the<br />

extent to which markets exist for the goods it allocates internally. Without<br />

market prices for these goods, the firm must rely on relatively costly <strong>and</strong><br />

inefficient methods of generating its own accounting prices, to perform<br />

internal calculations. 12<br />

Significantly, it is at this point in the discussion in Man, Economy,<br />

<strong>and</strong> State (p. 548) that Rothbard launches into a discussion of the socialist<br />

calculation debate, making it obvious that the two issues are inextricably<br />

linked. e reason that a socialist economy cannot calculate is not that<br />

12 is does not mean that because external prices are necessary for large firms to function<br />

efficiently, firms will necessarily become larger where external markets are “thick” or better<br />

developed. On the contrary, large firms typically arise precisely where external markets<br />

are poorly developed or hampered by government intervention; these are the kinds of<br />

circumstances that give <strong>entrepreneur</strong>s an advantage in coordinating activities internally.<br />

However, such firms are still constrained by the need for some external market reference.


16 <br />

it is socialist, but because a single agent owns <strong>and</strong> directs all resources.<br />

Exp<strong>and</strong>ing on this point in his 1976 essay on “Ludwig von Mises <strong>and</strong><br />

Economic Calculation Under Socialism,” Rothbard explains:<br />

ere is one vital but neglected area where the Mises analysis of<br />

economic calculation needs to be exp<strong>and</strong>ed. For in a profound<br />

sense, the theory is not about socialism at all! Instead, it applies to<br />

any situation where one group has acquired control of the means<br />

of production over a large area—or, in a strict sense, throughout<br />

the world. On this particular aspect of socialism, it doesn’t matter<br />

whether this unitary control has come about through the coercive<br />

expropriation brought about by socialism or by voluntary processes<br />

on the free market. For what the Mises theory focuses on is not simply<br />

the numerous inefficiencies of the political as compared to the<br />

profit-making market process, but the fact that a market for capital<br />

goods has disappeared. is means that, just as socialist central<br />

planning could not calculate economically, no One Big Firm could<br />

own or control the entire economy. e Mises analysis applies<br />

to any situation where a market for capital goods has disappeared<br />

in a complex industrial economy, whether because of socialism or<br />

because of a giant merger into One Big Firm or One Big Cartel.<br />

(Rothbard, 1976, p. 75)<br />

e Mises analysis thus applies to any situation where the market for a<br />

particular capital good disappears because a firm has become so large that<br />

it is the unique producer <strong>and</strong> user of that capital good. As we have seen,<br />

such a firm will not be viable.<br />

It is surprising that Rothbard’s extension of Mises’s argument has<br />

received virtually no attention in the Austrian literature, even though<br />

the point appears four times in Man, Economy, <strong>and</strong> State (p. 536, p. 543,<br />

pp. 547–48, <strong>and</strong> p. 585) <strong>and</strong> again in the 1976 essay. 13 e argument<br />

needs further development <strong>and</strong> elaboration, which should prove a useful<br />

exercise because the contemporary literature on the size of the firm lacks an<br />

13 Lavoie briefly notes the Rothbard analysis in his Rivalry <strong>and</strong> Central Planning (1985,<br />

p. 62n). Fritz Machlup, in a comment on Rothbard’s 1976 essay, says he is “intrigued”<br />

by the analogy between the central planner’s problem <strong>and</strong> the firm’s problem, calling it<br />

“an issue I have tried to sell in several of my publications ... but unfortunately not with<br />

sufficient success” (Machlup, 1976a, p. 114). He cites an early book (Machlup, 1934,<br />

esp. pp. 209–14) <strong>and</strong> a later article (Machlup, 1974, esp. pp. 42–45 <strong>and</strong> 52–54), both<br />

published in German, on the problem of “artificial” transfer prices. e argument is also<br />

foreshadowed by Hayek in Prices <strong>and</strong> Production (1931, p. 63) in a discussion on vertical<br />

integration.


17<br />

adequate explanation for the limits to organization. e Rothbard analysis<br />

also suggests a line of research in business strategy: all else equal, firms able<br />

to use market-based transfer prices should outperform, in the long run,<br />

firms using administered or negotiated transfer prices. 14 As of yet, there is<br />

little empirical work on this topic, despite a growing interest in Austrian<br />

economics within the strategic management field (Jacobson, 1992; Lewin<br />

<strong>and</strong> Phelan, 1999; Foss <strong>and</strong> Mahnke, 2000; Langlois, 2001; Roberts <strong>and</strong><br />

Eisenhardt, 2003; Yu, 2003; Ng, 2005; Mathews, 2006).<br />

A related issue that has received considerable attention, however, is the<br />

difficulty of allocating overhead or fixed cost across divisions. If an input is<br />

essentially indivisible (or nonexcludable), then there is no way to compute<br />

the opportunity cost of just the portion of the input used by a particular<br />

division (see Rogerson, 1992, for a discussion of these problems). 15 Firms<br />

with high overhead costs should thus be at a disadvantage relative to firms<br />

able to allocate costs more precisely between business units. Indeed, in the<br />

literature on cost accounting there has been some recent interest in “market<br />

simulation accounting” (Staubus, 1986), by which firms try to assess the<br />

price at which an asset would trade in an active market, based on observed<br />

market prices <strong>and</strong> related information. e Rothbardian position on the<br />

limits to firm size suggests that the market simulation approach may prove<br />

a useful accounting technique.<br />

By the time of the 1976 paper, Rothbard had adopted an explicitly<br />

Coasian framework in his discussion of the limits to firm size. His own<br />

treatment, Rothbard says,<br />

serves to extend the notable analysis of Professor Coase on the market<br />

determinants of the size of the firm, or the relative extent of<br />

corporate planning within the firm as against the use of exchange<br />

<strong>and</strong> the price mechanism. Coase pointed out that there are diminishing<br />

benefits <strong>and</strong> increasing costs to each of these two alternatives,<br />

resulting, as he put it, in an “ ‘optimum’ amount of planning” in<br />

14 is line of reasoning has interesting implications for the study of innovation. Since<br />

the innovating firm is more likely to be using unique intermediate goods, particularly in<br />

industries where few of the relevant manufacturing capabilities exist in the market (Langlois<br />

<strong>and</strong> Robertson, 1995), innovation carries with its benefits the cost of more severe internal<br />

distortions. Economic calculation is then another obstacle the innovator must overcome.<br />

15 Mises (1944, p. 32) recognized the problem of allocating overhead costs, mentioning<br />

this as a possible exception to the notion that divisional accounting costs can reflect “true”<br />

costs.


18 <br />

the free market system. Our thesis adds that the costs of internal<br />

corporate planning become prohibitive as soon as markets for<br />

capital goods begin to disappear, so that the free-market optimum<br />

will always stop well short not only of One Big Firm throughout<br />

the world market but also of any disappearance of specific markets<br />

<strong>and</strong> hence of economic calculation in that product or resource.<br />

(Rothbard, 1976, p. 76)<br />

is is noteworthy because even as late as 1972, Coase was describing<br />

his 1937 paper as “much cited <strong>and</strong> little used” (Coase, 1972, p. 62).<br />

Alchian <strong>and</strong> Demsetz’s “Production, Information Costs, <strong>and</strong> Economic<br />

Organization” came out only in 1972, <strong>and</strong> Williamson’s Markets <strong>and</strong> Hierarchies<br />

in 1975. Rothbard was thus among the earliest writers to develop<br />

<strong>and</strong> extend the Coasian perspective.<br />

Alternative Austrian Approaches<br />

ere is some debate within the Austrian literature about whether the basic<br />

Coasian approach is compatible with Austrian economics. O’Driscoll<br />

<strong>and</strong> Rizzo (1985, p. 124), while acknowledging Coase’s approach as an<br />

“excellent static conceptualization of the problem,” argue that a more evolutionary<br />

framework is needed to underst<strong>and</strong> how firms respond to change.<br />

Some Austrian economists have suggested that the Coasian framework<br />

may be too narrow, too squarely in the general-equilibrium tradition to<br />

deal adequately with Austrian concerns (Boudreaux <strong>and</strong> Holcombe, 1989;<br />

Langlois, 1994a). ey contend that the contemporary theory of the firm,<br />

following Coase, retains the perspective of static equilibrium analysis <strong>and</strong><br />

profit maximization over a fixed set of outcomes with known probabilities.<br />

As an alternative, some writers propose the framework in Frank<br />

Knight’s Risk, Uncertainty, <strong>and</strong> Profit (1921). e Knightian framework,<br />

they argue, offers genuine uncertainty, disequilibrium <strong>and</strong> process analysis,<br />

<strong>and</strong> thus a scope for real <strong>entrepreneur</strong>ship—aspects purportedly more<br />

congenial to Austrians. “e Coasian <strong>and</strong> Knightian theories of the firm<br />

deal with the issue [of the existence of firms] from two different vantage<br />

points. e Coasian theory takes the inputs <strong>and</strong> outputs in the firm’s<br />

production process as given, <strong>and</strong> models the firm as an organization that<br />

acts to minimize the costs of transforming these inputs into outputs....<br />

However, in Knight’s model, <strong>entrepreneur</strong>ship is the primary role of the


19<br />

firm (Boudreaux <strong>and</strong> Holcombe, 1989, p. 152). Williamson’s transaction<br />

cost economics, as characterized by Langlois (1994a, p. 175), does broaden<br />

the notion of cost minimization to include transaction costs as well as production<br />

costs, but it remains essentially a static exercise with a limited role<br />

for expectations: “Seldom does the theory give thought to the possibility<br />

that organizational forms may be influenced as much by environments that<br />

exist only as future possibilities, imagined or feared.”<br />

To be sure, the Knightian concept of the profit-seeking <strong>entrepreneur</strong>,<br />

investing resources under uncertainty, is one of the great contributions<br />

to the theory of the firm. As discussed in chapters 4, 5, <strong>and</strong> 6 below, it<br />

is close to Mises’s concept of the <strong>entrepreneur</strong> (closer, in my view, than<br />

Israel Kirzner’s underst<strong>and</strong>ing of <strong>entrepreneur</strong>ship). Still, these critiques<br />

of the Coasian framework paint with too broad a brush; as Foss (1993c)<br />

points out, there are “two Coasian traditions.” One tradition, the nexus-ofcontracts<br />

branch associated with Alchian <strong>and</strong> Demsetz (1972), studies the<br />

design of ex ante mechanisms to limit shirking when supervision is costly.<br />

Here the emphasis is on monitoring <strong>and</strong> incentives in an (exogenously<br />

determined) moral-hazard relationship. e aforementioned criticisms<br />

may apply to this branch of the modern literature, but they do not apply<br />

to the other tradition, the governance or asset-specificity branch, especially<br />

in Williamson’s more heterodox formulation. Williamson’s transaction<br />

cost framework incorporates non-maximizing behavior (bounded rationality);<br />

true, “structural” uncertainty or genuine surprise (complete contracts<br />

are held not to be feasible, meaning that all ex post contingencies cannot<br />

be contracted upon ex ante); <strong>and</strong> process or adaptation over time (trading<br />

relationships develop over time, typically undergoing a “fundamental<br />

transformation” that changes the terms of trade). In short, “at least some<br />

modern theories of the firm do not at all presuppose the ‘closed’ economic<br />

universe—with all relevant inputs <strong>and</strong> outputs being given, human action<br />

conceptualized as maximization, etc., that [some critics] claim are<br />

underneath the contemporary theory of the firm” (Foss, 1993a, p. 274).<br />

Stated differently, one can adopt an essentially Coasian perspective without<br />

ab<strong>and</strong>oning the Knightian or Austrian view of the <strong>entrepreneur</strong> as an<br />

uncertainty-bearing, innovating decision-maker. 16<br />

16 Nor do all Coasian perspectives deny the importance of specialized knowledge lines<br />

in determining a firm’s capabilities or “core competence.” Transaction cost economics, for<br />

example, simply holds that the need for ex post governance of contracts in the presence


20 <br />

Similarly, the approach described in this chapter differs from that advanced<br />

in the literature on “market-based management” (Ellig, 1993; Ellig<br />

<strong>and</strong> Gable, 1993; Koch, 2007). Market-based management is the philosophy<br />

that firm success depends critically on the ability to replicate marketlike<br />

features within the organization. One of these is “internal markets”<br />

for intermediate goods (<strong>and</strong> services such as financial, legal, accounting,<br />

<strong>and</strong> R&D support) along with the establishment of strict profit-center<br />

divisions. Like market prices, these internal prices convey information<br />

about local circumstances. Other features include an explicit “mission”<br />

or recognition of the firm’s core competence, clearly defined roles <strong>and</strong><br />

responsibilities for lower-level employees (analogous to property rights in<br />

a market economy), employee rewards based on performance (a profit<strong>and</strong>-loss<br />

system), a well-defined “corporate culture” (customs, behavioral<br />

norms), <strong>and</strong> decentralized decision making.<br />

Underlying market-based management is the team-production or<br />

nexus-of-contracts model of the firm advanced by Alchian <strong>and</strong> Demsetz<br />

(1972), supplemented with the “capabilities” theory of Edith Penrose<br />

(1959), G. B. Richardson (1972), David Teece (1980; 1982), <strong>and</strong> others.<br />

But the market-based management literature, like other writings<br />

in the nexus-of-contracts tradition, appears to mischaracterize the nature<br />

of “planning” within the firm. For example, it attributes to the<br />

Coase–Williamson tradition the view that “internal markets are doomed to<br />

failure, because the business firm is by nature a comm<strong>and</strong> hierarchy” (Ellig,<br />

1993, p. 9). e Coasian tradition, however, does not imply that firms<br />

do or should adopt a comm<strong>and</strong>-<strong>and</strong>-control structure; on the contrary,<br />

as we have already seen, the modern firm will tend to be significantly<br />

decentralized, so that managers <strong>and</strong> workers at all levels of operations can<br />

make use of local knowledge. All decisions are not made from above,<br />

by executive fiat; the “M-form” corporation described by Williamson<br />

<strong>and</strong> Ch<strong>and</strong>ler is a blend of market <strong>and</strong> hierarchy, of centralization <strong>and</strong><br />

decentralization.<br />

In other words, the <strong>entrepreneur</strong> does make some decisions by “fiat”;<br />

the firm is definitely a taxis, rather than a cosmos (to use Hayek’s esoteric<br />

of relationship-specific investments, <strong>and</strong> not “tacit knowledge” per se, is the most useful<br />

way to think about the boundaries of the firm. For the case that Austrian economics is<br />

more compatible with the capabilities literature (for substantive, not only methodological,<br />

reasons), see Minkler (1993b) <strong>and</strong> Langlois (1994a).


21<br />

terminology). 17 is does not imply, however, that all decisions must<br />

be made from the top; we can agree with the market-based management<br />

literature that “neither central planning nor comm<strong>and</strong>-<strong>and</strong>-control are the<br />

defining characteristics of a business firm” (Ellig, 1993, p. 11). Indeed,<br />

given competition in the product <strong>and</strong> factor markets, firms will always<br />

tend to select the optimum amount of “market-like” features. e firm’s<br />

problem, then, is not too much “conscious” planning; the crucial issue<br />

is whether these plans are made, <strong>and</strong> tested, from within a larger market<br />

setting. e <strong>entrepreneur</strong>’s plans can be carried out, as we saw above, only<br />

when there are definite markets for all internally traded goods or activities.<br />

What firms need is not necessarily internal markets, but the information<br />

generated by market prices.<br />

Conclusion<br />

is chapter has highlighted some Austrian contributions to the theory<br />

of the firm <strong>and</strong> suggested directions for future research along the same<br />

lines. In particular, Rothbard’s argument about the need for markets in<br />

intermediate goods, <strong>and</strong> how that places limits on the scale <strong>and</strong> scope of<br />

the organization, deserves further development. e chapter also points<br />

the way toward an Austrian approach that makes the <strong>entrepreneur</strong>, <strong>and</strong><br />

his acts of resource allocation using monetary calculation, central to the<br />

theory of the firm.<br />

17 See also Tullock (1969).


CHAPTER 2<br />

Entrepreneurship <strong>and</strong> Corporate Governance †<br />

In his “closing salvo” in the socialist calculation debate, Mises (1949,<br />

pp. 694–711) argued that the market socialists failed to underst<strong>and</strong> the<br />

role of financial markets in an industrial economy. Even with markets<br />

for consumer goods, he explained, socialism would fail because it substituted<br />

collective ownership of the means of production for private capital<br />

markets. rough these markets, owners of financial capital decide which<br />

firms, <strong>and</strong> which industries, receive resources to make consumer goods.<br />

In a modern economy, most production takes place in publicly held<br />

corporations. Of prime importance, then, is the problem of corporate<br />

governance: How do owners of financial capital structure their agreements<br />

with those who receive that capital, to prevent its misuse? Unfortunately,<br />

there exists little research in this area from an Austrian perspective.<br />

In this chapter, I focus on the financial-market <strong>entrepreneur</strong>—what<br />

Rothbard (1962, 1985) calls the <strong>capitalist</strong>-<strong>entrepreneur</strong>—to outline some<br />

features of an Austrian theory of corporate governance. I begin by reviewing<br />

the traditional, production-function theory of the firm <strong>and</strong> suggesting<br />

two alternative perspectives: that of the <strong>entrepreneur</strong> <strong>and</strong> that of the<br />

† Published originally in Quarterly Journal of Austrian Economics 2, no. 2 (Summer<br />

1999): 19–42. A Spanish translation, “Función empresarial y control de la dirección de le<br />

empresa,” appeared in Libertas 16, no. 31 (October 1999): 3–49.<br />

23


24 <br />

<strong>capitalist</strong>. I next discuss the Coasian, or “contractual” approach to the<br />

firm <strong>and</strong> argue that it provides a useful organizing framework for Austrian<br />

research on the firm. e subsequent section proposes <strong>entrepreneur</strong>ship<br />

<strong>and</strong> economic calculation as building blocks for an Austrian theory of<br />

the firm. Finally, after a brief review of capital-market behavior <strong>and</strong> the<br />

disciplinary role of takeovers, I outline four areas for Austrian research<br />

in corporate governance: firms as investments, internal capital markets,<br />

comparative corporate governance, <strong>and</strong> financiers as <strong>entrepreneur</strong>s.<br />

Limits of the St<strong>and</strong>ard Approach to the Firm<br />

As we saw in chapter 1, the “firm” of economics textbooks is not really<br />

a firm at all. e firm is treated as a production function or production<br />

possibilities set, a “black box” that transforms inputs into outputs. While<br />

descriptively vacuous, the production-function approach has the appeal<br />

of analytical tractability along with its elegant parallel to neoclassical consumer<br />

theory (profit maximization is like utility maximization, isoquants<br />

are indifference curves, <strong>and</strong> so on). Nonetheless, many economists now<br />

see it as increasingly unsatisfactory, as unable to account for a variety<br />

of real-world business practices: vertical <strong>and</strong> lateral integration, mergers,<br />

geographic <strong>and</strong> product-line diversification, franchising, long-term commercial<br />

contracting, transfer pricing, research joint ventures, <strong>and</strong> many<br />

others. e inadequacy of the traditional theory of the firm explains much<br />

of the recent interest in agency theory, transaction cost economics, the capabilities<br />

approach, <strong>and</strong> other facets of the “new institutional economics.” 1<br />

A more serious problem with the traditional theory, however, has received<br />

less attention. e theory of profit maximization is nearly always told from<br />

the perspective of the manager, the agent who operates the plant, not that<br />

of the owner, who supplies the capital to fund the plant. Yet owners control<br />

how much authority to delegate to operational managers, so <strong>capitalist</strong>s are<br />

the ultimate decision makers. To underst<strong>and</strong> the firm, then, we must focus<br />

on the actions <strong>and</strong> plans of the suppliers of financial capital.<br />

Focusing on capital markets <strong>and</strong> the corporate governance problem<br />

highlights a fundamental analytical problem with the traditional approach<br />

1 e new institutional economics is reviewed <strong>and</strong> critiqued in Furubotn <strong>and</strong> Richter<br />

(1997), Klein (2000), Williamson (2000), Ménard <strong>and</strong> Shirley (2005) <strong>and</strong> Brousseau <strong>and</strong><br />

Glachant (2008).


25<br />

to the theory of the firm. In the production-function approach, money<br />

capital is treated as a factor of production. e manager’s objective is to<br />

maximize the difference between total revenues <strong>and</strong> total costs, with the<br />

cost of capital treated simply as another cost (<strong>and</strong> typically assumed to<br />

be exogenous). e residual, “profit,” is retained by the manager. Hence<br />

financial capital receives scant attention. As discussed below, this can be a<br />

serious flaw.<br />

Two Alternative Perspectives<br />

What, then, is the proper way to underst<strong>and</strong> the business firm? Two alternative<br />

perspectives deserve consideration. e first perspective, which has<br />

received substantial attention in the Austrian literature, is that of the <strong>entrepreneur</strong>,<br />

or what Mises (1949, p. 256) calls the “<strong>entrepreneur</strong>-promoter.”<br />

Entrepreneurship, in the Misesian sense, is the act of bearing uncertainty.<br />

Production unfolds through time, <strong>and</strong> thus the <strong>entrepreneur</strong> must purchase<br />

factors of production in the present (paying today’s prices, which are<br />

known), in anticipation of revenues from the future sale of the product<br />

(at tomorrow’s prices, which are uncertain). Entrepreneurial profit or loss<br />

is the difference between these revenues <strong>and</strong> the initial outlays, less the<br />

general rate of interest. As such, profit is the reward for successfully bearing<br />

uncertainty. Successful promoters make accurate forecasts of future prices<br />

<strong>and</strong> receive returns greater than their outlays. ose whose forecasts are<br />

less accurate earn losses. Promoters who systematically make poor forecasts<br />

quickly find themselves unable to secure any further resources for<br />

investment <strong>and</strong> eventually exit the market. 2<br />

e second perspective is that of the <strong>capitalist</strong>, the owner of the<br />

firm. Ownership can also be thought of as a factor of production—what<br />

Rothbard (1962, pp. 601–05) calls the “decision making factor”—but it is<br />

2 Mises (1949, p. 254) defines the <strong>entrepreneur</strong>ial function broadly, referring to “the aspect<br />

of uncertainty inherent in every action.” He quotes the English idiom: “ere’s many<br />

a slip ’twixt cup <strong>and</strong> lip” (p. 254). He defines <strong>entrepreneur</strong>-promoters more narrowly, as<br />

uncertainty-bearers “who are especially eager to profit from adjusting production to the<br />

expected changes in conditions, those who have more initiative, more venturesomeness,<br />

<strong>and</strong> a quicker eye than the crowd, the pushing <strong>and</strong> promoting pioneers of economic<br />

improvement.” He laments that the same word, “<strong>entrepreneur</strong>ship,” has been used both<br />

for the general concept of uncertainty-bearing <strong>and</strong> the narrower role of the bold, active,<br />

creative, business person.


26 <br />

different from the other factors. In an ownership approach, money capital<br />

is treated as a unique factor of production, the “controlling factor”; the<br />

investor is both ultimate decision-maker <strong>and</strong> residual claimant. e firm’s<br />

objective is to maximize the return on the owner’s investment. Because<br />

the owner delegates certain functions to managers, a central focus of the<br />

theory of the firm becomes the problem of corporate governance: how do<br />

suppliers of capital structure their arrangements with managers in a way<br />

that maximizes their returns?<br />

is chapter argues that the most interesting problems in the theory<br />

of the firm relate to the intersection between the <strong>entrepreneur</strong>ial function<br />

<strong>and</strong> the <strong>capitalist</strong> function. Indeed, as Mises argued, the driving<br />

force behind the market economy is a particular type of <strong>entrepreneur</strong>,<br />

the <strong>capitalist</strong>-<strong>entrepreneur</strong>, who risks his money capital in anticipation of<br />

future, uncertain, returns. Moreover, as discussed below, the <strong>entrepreneur</strong><br />

is nearly always also a <strong>capitalist</strong>, <strong>and</strong> the <strong>capitalist</strong> is also an <strong>entrepreneur</strong>.<br />

Economists now increasingly recognize the importance of the <strong>capitalist</strong><br />

in the direction of the firm’s affairs. In the introduction to his influential<br />

book Strong Managers, Weak Owners, Mark Roe (1994, p. vii) makes the<br />

point succinctly:<br />

Economic theory once treated the firm as a collection of machinery,<br />

technology, inventory, workers, <strong>and</strong> capital. Dump these inputs<br />

into a black box, stir them up, <strong>and</strong> one got outputs of products<br />

<strong>and</strong> profits. Today, theory sees the firm as more, as a management<br />

structure. e firm succeeds if managers can successfully coordinate<br />

the firm’s activities; it fails if managers cannot effectively<br />

coordinate <strong>and</strong> match people <strong>and</strong> inputs to current technologies<br />

<strong>and</strong> markets. At the very top of the firm are the relationships among<br />

the firm’s shareholders, its directors, <strong>and</strong> its senior managers. If<br />

those relationships are dysfunctional, the firm is more likely to<br />

stumble.<br />

As Roe suggests, the relationships between the firm’s owners (shareholders)<br />

<strong>and</strong> its top managers are centrally important in determining firm performance.<br />

3<br />

3 For surveys of the literature on corporate governance see Gilson (1996); Shleifer <strong>and</strong><br />

Vishny (1997) <strong>and</strong> Zingales (1998).


27<br />

The Contractual Approach<br />

Both the <strong>entrepreneur</strong>ial perspective <strong>and</strong> the ownership perspective can<br />

be understood from within the “contractual” framework associated with<br />

Coase (1937). In the Coasian framework, as developed <strong>and</strong> exp<strong>and</strong>ed by<br />

Williamson (1975, 1985, 1996), Klein, et al. (1978), Grossman <strong>and</strong> Hart<br />

(1986), Hart <strong>and</strong> Moore (1990), <strong>and</strong> others, the boundary of the firm is<br />

determined by the tradeoff, at the margin, between the relative transaction<br />

costs of external <strong>and</strong> internal exchange. In this sense, firm boundaries<br />

depend not only on technology, but on organizational considerations; that<br />

is, on the costs <strong>and</strong> benefits of various contracting alternatives.<br />

Moreover, economic organization, both internal <strong>and</strong> external, imposes<br />

costs because complex contracts are usually incomplete. e transactioncost<br />

literature makes much of the distinction between complete <strong>and</strong> incomplete<br />

contracts. A complete contract specifies a course of action, a<br />

decision, or terms of trade contingent on every possible future state of affairs.<br />

In textbook models of competitive general equilibrium, all contracts<br />

are assumed to be complete. e future is not known with certainty, but<br />

the probability distributions of all possible future events are known. 4 In an<br />

important sense, the model is “timeless”: all relevant future contingencies<br />

are considered in the ex ante contracting stage, so there are no decisions to<br />

be made as the future unfolds.<br />

e Coasian approach relaxes this assumption <strong>and</strong> holds that complete,<br />

contingent contracts are not always feasible. In a world of “true”<br />

(structural, rather than parametric) uncertainty, the future holds genuine<br />

surprises (Foss, 1993a), <strong>and</strong> this limits the available contracting options. In<br />

simple transactions—for instance, procurement of an off-the-shelf component—uncertainty<br />

may be relatively unimportant, <strong>and</strong> spot-market contracting<br />

works well. For more complex transactions, such as the purchase<br />

<strong>and</strong> installation of specialized equipment, the underlying agreements<br />

will typically be incomplete—the contract will provide remedies for only<br />

some possible future contingencies. 5 One example is a relational contract,<br />

4 What Knight (1921) would describe as “risk,” rather than “uncertainty.”<br />

5 Williamson (1975, 1985, 1996) attributes contractual incompleteness to cognitive<br />

limits or “bounded rationality,” following Simon’s (1961, p. xxiv) interpretation of human<br />

action as “intendedly rational, but only limitedly so.” Other economists are more agnostic,<br />

assuming only that some quantities or outcomes are unobservable (or not verifiable to third


28 <br />

an agreement that describes shared goals <strong>and</strong> a set of general principles<br />

that govern the relationship (Goldberg, 1980). Another is implicit contract—an<br />

agreement that while unstated, is presumably understood by<br />

all sides. 6 Regardless, contractual incompleteness exposes the contracting<br />

parties to certain risks. In particular, investment in relationship-specific<br />

assets exposes agents to a potential “holdup” problem: if circumstances<br />

change, their trading partners may try to expropriate the rents accruing<br />

to the specific assets. Suppose an upstream supplier tailors its equipment<br />

to service a particular customer. After the equipment is in place, the<br />

customer may dem<strong>and</strong> a lower price, knowing that the salvage value of the<br />

specialized equipment is lower than the net payment it offers. Anticipating<br />

this possibility, the supplier will be unwilling to install the custom machinery<br />

without protection for such a contingency, even if the specialized<br />

technology would make the relationship more profitable for both sides.<br />

One way to safeguard rents accruing to specific assets is vertical (or<br />

lateral) integration, where a merger eliminates any adversarial interests.<br />

Less extreme options include long-term contracts (Joskow, 1985, 1987,<br />

1988, 1990), partial ownership agreements (Pisano, Russo, <strong>and</strong> Teece,<br />

1988; Pisano, 1990), or agreements for both parties to invest in offsetting<br />

relationship-specific investments (Heide <strong>and</strong> John, 1988). Overall, parties<br />

may employ several governance structures. e Coasian literature tries to<br />

match the appropriate governance structure with the particular characteristics<br />

of the transaction. 7<br />

Building Blocks of an Austrian Theory of the Firm<br />

Beginning with the basic Coasian or contractual framework, we can add<br />

two elements as building blocks to an Austrian theory of the firm: <strong>entrepreneur</strong>ship<br />

<strong>and</strong> economic calculation. Entrepreneurship represents the<br />

bearing of uncertainty. Economic calculation is the tool <strong>entrepreneur</strong>s use<br />

to assess costs <strong>and</strong> expected future benefits. Consider each in turn.<br />

parties, such as the courts), in which case contracts cannot be made contingent on these<br />

variables or outcomes.<br />

6 is is the sense in which Kreps (1990a) underst<strong>and</strong>s “corporate culture.”<br />

7 As noted in chapter 1 above (pp. 18–21), some Austrians have questioned the Coasian,<br />

contractual approach as an appropriate basis for an Austrian theory of the firm. I do<br />

not share these concerns, however, seeing Coase’s framework as a general heuristic that<br />

can accommodate various notions of the origins of internal <strong>and</strong> external transaction costs,<br />

including those emphasized in the Austrian literature.


29<br />

Entrepreneurship<br />

Entrepreneurship, in the Misesian sense, is the act of bearing uncertainty.<br />

In an ever-changing world, decisions must be made based on expectations<br />

of future events. Because production takes time, resources must be invested<br />

before the returns on those investments are realized. If the forecast of<br />

future returns is inaccurate, the expected profits will turn out to be losses.<br />

is is, of course, true not only of financial investors, but of all human<br />

actors. If the future were known with certainty, man would not act, since<br />

his action would not change the future. us, all purposeful human action<br />

carries some risk that the means chosen will not bring about the desired<br />

end. In this sense, all human actors are <strong>entrepreneur</strong>s.<br />

Austrians tend to focus on this kind of pure <strong>entrepreneur</strong>ship, the<br />

<strong>entrepreneur</strong>ial aspect of all human behavior. In doing so, however, they<br />

often overlook a particular case of <strong>entrepreneur</strong>ship, the driving force behind<br />

the structure of production: the <strong>capitalist</strong>-<strong>entrepreneur</strong>, who risks his<br />

money capital in anticipation of future events. Kirzner’s (1973; 1979) influential<br />

interpretation of Mises identifies “alertness” or “discovery,” rather<br />

than uncertainty bearing, as the defining property of <strong>entrepreneur</strong>ship. In<br />

Kirzner’s framework, <strong>entrepreneur</strong>ial profit is the reward to superior alertness<br />

to profit opportunities. e simplest case is that of the arbitrageur,<br />

who discovers a discrepancy in present prices that can be exploited for<br />

financial gain. In a more typical case, the <strong>entrepreneur</strong> is alert to a new<br />

product or a superior production process <strong>and</strong> steps in to fill this market<br />

gap before others.<br />

Kirzner’s formulation has been criticized, however, for a lack of attention<br />

to uncertainty. According to this criticism, mere alertness to a<br />

profit opportunity is not sufficient for earning profits. To reap financial<br />

gain, the <strong>entrepreneur</strong> must invest resources to realize the discovered profit<br />

opportunity. “Entrepreneurial ideas without money are mere parlor games<br />

until the money is obtained <strong>and</strong> committed to the projects” (Rothbard,<br />

1985, p. 283). Moreover, excepting the few cases where buying low <strong>and</strong><br />

selling high are nearly instantaneous (say, electronic trading of currencies<br />

or commodity futures), even arbitrage transactions require some time to<br />

complete. e selling price may fall before the arbitrageur has made his<br />

sale, <strong>and</strong> thus even the pure arbitrageur faces some probability of loss. In<br />

Kirzner’s formulation, the worst that can happen to an <strong>entrepreneur</strong> is the


30 <br />

failure to discover an existing profit opportunity. Entrepreneurs either earn<br />

profits or break even, but it is unclear how they suffer losses. 8<br />

Mises, by contrast, consistently identifies <strong>entrepreneur</strong>ship with both<br />

profit <strong>and</strong> loss. “ere is a simple rule of thumb to tell <strong>entrepreneur</strong>s<br />

from non-<strong>entrepreneur</strong>s. e <strong>entrepreneur</strong>s are those on whom the incidence<br />

of losses on the capital employed falls” (Mises, 1951, p. 112). Moreover,<br />

while Mises indeed acknowledges the element of <strong>entrepreneur</strong>ship<br />

in all human action, it is clear that the potential losses of the <strong>capitalist</strong><strong>entrepreneur</strong>s<br />

are particularly important:<br />

Mises applies the concept of the <strong>entrepreneur</strong> to all cases of uncertainty-bearing,<br />

<strong>and</strong> since laborers face uncertainty in deciding<br />

where to move or what occupation to go into, laborers are also<br />

<strong>entrepreneur</strong>s. But the most important case of <strong>entrepreneur</strong>ship,<br />

the driving force in shaping the actual structure <strong>and</strong> patterns of production<br />

in the market economy, are the <strong>capitalist</strong>-<strong>entrepreneur</strong>s,<br />

the ones who commit <strong>and</strong> risk their capital in deciding when, what,<br />

<strong>and</strong> how much to produce. e <strong>capitalist</strong>s, too, are far more subject<br />

to actual monetary losses than are the laborers. (Rothbard, 1985,<br />

p. 282) 9<br />

Mises is careful to distinguish <strong>entrepreneur</strong>ship from management,<br />

the carrying out of those tasks specified by the <strong>capitalist</strong>-<strong>entrepreneur</strong>.<br />

“[T]hose who confuse <strong>entrepreneur</strong>ship <strong>and</strong> management close their eyes<br />

to the economic problem” (Mises, 1949, p. 704). It is the <strong>capitalist</strong>-<strong>entrepreneur</strong>s<br />

who control the allocation of capital to the various branches of<br />

industry.<br />

It is clear from this formulation that the <strong>capitalist</strong>-<strong>entrepreneur</strong> must<br />

own property. He cannot invest without prior ownership of financial<br />

capital. (1871, pp. 159–61) treatment of production includes as <strong>entrepreneur</strong>ial<br />

functions economic calculation, the “act of will,” <strong>and</strong> “supervision<br />

of the execution of the production plan.” ese functions “entail property<br />

ownership <strong>and</strong>, therefore, mark the Mengerian <strong>entrepreneur</strong> as a <strong>capitalist</strong><strong>entrepreneur</strong>”<br />

(Salerno, 1999a, p. 30). Menger describes “comm<strong>and</strong> of the<br />

services of capital” as a “necessary prerequisite” for economic activity. Even<br />

in large firms, although he may employ “several helpers,” the <strong>entrepreneur</strong><br />

himself continues to bear uncertainty, perform economic calculation, <strong>and</strong><br />

8 See chapter 5 below for further discussion of this point.<br />

9 Of course, bondholders, as well as equity holders, are partly <strong>entrepreneur</strong>s, since even<br />

bondholders bear some default risk.


31<br />

supervise production, even if these functions “are ultimately confined . . .<br />

to determining the allocation of portions of wealth to particular productive<br />

purposes only by general categories, <strong>and</strong> to selection <strong>and</strong> control of<br />

persons” (Menger, 1871, pp. 160–61; quoted in Salerno 1999a, p. 30). 10<br />

An Austrian theory of the firm, then, is essentially a theory about the<br />

ownership <strong>and</strong> use of capital. As Yu (1999, p. 7) puts it, “the Austrian<br />

firm is a collection of capital resources.”<br />

Unfortunately, the Austrian literature on the firm often confuses<br />

<strong>entrepreneur</strong>ship with innovation, strategic planning, leadership, <strong>and</strong><br />

other functions more properly associated with management than ownership.<br />

Witt (1998), for example, describes <strong>entrepreneur</strong>ship as a form<br />

of “cognitive leadership.” Witt outlines a potential Austrian theory of the<br />

firm by combining recent literature on cognitive psychology with Kirzner’s<br />

concept of <strong>entrepreneur</strong>ship. Entrepreneurs require complementary factors<br />

of production, he argues, which are coordinated within the firm. For<br />

the firm to be successful, the <strong>entrepreneur</strong> must establish a tacit, shared<br />

framework of goals—what the management literature terms “leadership.”<br />

A proper Austrian theory of the firm, then, must take account of the ways<br />

in which <strong>entrepreneur</strong>s communicate their business conceptions within<br />

the organization.<br />

e problem with this argument is that while organizational leadership<br />

is undoubtedly important, it is not particularly “<strong>entrepreneur</strong>ial.”<br />

Entrepreneurship has little necessarily to do with having a business plan,<br />

communicating a “corporate culture,” or other dimensions of business<br />

leadership; these are attributes of the successful manager, who may or<br />

may not be an <strong>entrepreneur</strong>. 11 Moreover, even if top-level managerial<br />

skill were the same as <strong>entrepreneur</strong>ship, it is unclear why “cognitive leadership”—tacit<br />

communication of shared modes of thought, core capabilities,<br />

<strong>and</strong> the like—should be more <strong>entrepreneur</strong>ial than other, comparatively<br />

mundane managerial tasks such as structuring incentives, limiting opportunism,<br />

administering rewards, <strong>and</strong> so on.<br />

10 For more on Misesian <strong>entrepreneur</strong>ship <strong>and</strong> its various interpretations, see chapter 5<br />

below.<br />

11 One distinction between <strong>entrepreneur</strong>ship (as uncertainty bearing) <strong>and</strong> management<br />

is that managerial functions can be purchased on the market: innovation can be outsourced<br />

to R&D labs; strategic planning can be contracted out to consultants; corporate identities,<br />

both internal <strong>and</strong> external, can be developed <strong>and</strong> communicated by outside specialists; <strong>and</strong><br />

so on.


32 <br />

Economic Calculation<br />

All <strong>entrepreneur</strong>s, particularly <strong>capitalist</strong>-<strong>entrepreneur</strong>s, use economic calculation<br />

as their primary decision-making tool. By economic calculation<br />

we simply mean the use of present prices <strong>and</strong> anticipated future prices to<br />

compare present costs with expected future benefits. In this way, the <strong>entrepreneur</strong><br />

decides what goods <strong>and</strong> services should be produced, <strong>and</strong> what<br />

methods of production should be used to produce them. “e business<br />

of the <strong>entrepreneur</strong> is not merely to experiment with new technological<br />

methods, but to select from the multitude of technologically feasible methods<br />

those which are best fit to supply the public in the cheapest way with<br />

the things they are asking for most urgently” (Mises, 1951, p. 110). To<br />

make this selection, the <strong>entrepreneur</strong> must be able to weigh the costs <strong>and</strong><br />

expected benefits of various courses of action.<br />

As discussed in the previous chapter, the need for economic calculation<br />

places ultimate limits on the size of the organization. Indeed, many writers<br />

have recognized the connections between the socialist calculation debate<br />

<strong>and</strong> the problems of internal organization (Montias, 1976; Williamson,<br />

1991c). Kirzner, for example, interprets the costs of internal organization<br />

in terms of Hayek’s knowledge problem:<br />

In a free market, any advantages that may be derived from “central<br />

planning” ... are purchased at the price of an enhanced knowledge<br />

problem. We may expect firms to spontaneously exp<strong>and</strong> to the<br />

point where additional advantages of “central” planning are just<br />

offset by the incremental knowledge difficulties that stem from dispersed<br />

information. (Kirzner, 1992, p. 162)<br />

What, precisely, drives this knowledge problem? e mainstream literature<br />

on the firm focuses mostly on the costs of market exchange, <strong>and</strong><br />

much less on the costs of governing internal exchange. e new research<br />

has yet to produce a fully satisfactory explanation of the limits to firm size<br />

(Williamson, 1985, chap. 6). In Coase’s words, “Why does the <strong>entrepreneur</strong><br />

not organize one less transaction or one more?” Or, more generally,<br />

“Why is not all production carried on in one big firm?” (Coase, 1937,<br />

pp. 393–94). Existing contractual explanations rely on problems of authority<br />

<strong>and</strong> responsibility (Arrow, 1974); incentive distortions caused by<br />

residual ownership rights (Grossman <strong>and</strong> Hart, 1986; Hart <strong>and</strong> Moore,<br />

1990; Hart, 1995); <strong>and</strong> the costs of attempting to reproduce market gov-


33<br />

ernance features within the firm (Williamson, 1985, chap. 6). Rothbard<br />

(1962, pp. 609–16) offered an explanation for the firm’s vertical boundaries<br />

based on Mises’s claim that economic calculation under socialism is<br />

impossible. Rothbard argued that the need for monetary calculation in<br />

terms of actual prices not only explains the failures of central planning<br />

under socialism, but places an upper bound on firm size.<br />

Rothbard’s account begins with the recognition that Mises’s position<br />

on socialist economic calculation is not exclusively, or even primarily,<br />

about socialism, but about the role of prices for capital goods. Entrepreneurs<br />

allocate resources based on their expectations about future prices,<br />

<strong>and</strong> the information contained in present prices. To make profits, they<br />

need information about all prices, not only the prices of consumer goods<br />

but the prices of factors of production. Without markets for capital<br />

goods, these goods can have no prices, <strong>and</strong> hence <strong>entrepreneur</strong>s cannot<br />

make judgments about the relative scarcities of these factors. In any<br />

environment, then—socialist or not—where a factor of production has<br />

no market price, a potential user of that factor will be unable to make<br />

rational decisions about its use. Stated this way, Mises’s claim is simply that<br />

efficient resource allocation in a market economy requires well-functioning<br />

asset markets. To have such markets, factors of production must be<br />

privately owned.<br />

Rothbard’s contribution, described more fully in chapter 1 above, was<br />

to generalize Mises’s analysis of this problem under socialism to the context<br />

of vertical integration <strong>and</strong> the size of the organization. Rothbard writes<br />

in Man, Economy, <strong>and</strong> State that up to a point, the size of the firm is<br />

determined by costs, as in the textbook model. However, “the ultimate<br />

limits are set on the relative size of the firm by the necessity for markets to<br />

exist in every factor, in order to make it possible for the firm to calculate<br />

its profits <strong>and</strong> losses” (Rothbard, 1962, p. 599).<br />

Consider, for example, a large, integrated firm organized into semiautonomous<br />

profit centers, each specializing in a particular final or intermediate<br />

product. e central management of the firm uses the implicit<br />

incomes of the business units, as reflected in statements of divisional profit<br />

<strong>and</strong> loss, to allocate physical <strong>and</strong> financial capital across the divisions.<br />

To compute divisional profits <strong>and</strong> losses, the firm needs an economically<br />

meaningful transfer price for all internally transferred goods <strong>and</strong> services. If<br />

there is an external market for the component, the firm can use that market


34 <br />

price as the transfer price. Without a market price, however, the transfer<br />

price must be estimated, either on a cost-plus basis or by bargaining between<br />

the buying <strong>and</strong> selling divisions (Gabor, 1984; Eccles <strong>and</strong> White,<br />

1988; King, 1994). Such estimated transfer prices contain less information<br />

than actual market prices.<br />

e use of internally traded intermediate goods for which no external<br />

market reference is available thus introduces distortions that reduce<br />

organizational efficiency. is gives us the element missing from contemporary<br />

theories of economic organization, an upper bound: the firm is<br />

constrained by the need for external markets for all internally traded goods.<br />

In other words, no firm can become so large that it is both the unique<br />

producer <strong>and</strong> user of an intermediate product; for then no market-based<br />

transfer prices will be available, <strong>and</strong> the firm will be unable to calculate divisional<br />

profit <strong>and</strong> loss <strong>and</strong> therefore unable to allocate resources correctly<br />

between divisions. Of course, internal organization does avoid the holdup<br />

problem, which the firm would face if there were a unique outside supplier;<br />

conceivably, this benefit could outweigh the increase in “incalculability”<br />

(Rothbard, 1962, p. 614). Usually, however, the costs from the loss of<br />

calculation will likely exceed the costs of external governance. 12<br />

Like Kirzner (1992), Rothbard viewed his contribution as consistent<br />

with the basic Coasian framework, noting that his treatment of the limits<br />

of the firm “serves to extend the notable analysis of Professor Coase on<br />

the market determinants of the size of the firm, or the relative extent of<br />

corporate planning within the firm as against the use of exchange <strong>and</strong><br />

the price mechanism. . . . e costs of internal corporate planning become<br />

prohibitive as soon as markets for capital goods begin to disappear, so that<br />

the free-market optimum will always stop well short not only of One Big<br />

Firm throughout the world market but also of any disappearance of specific<br />

markets <strong>and</strong> hence of economic calculation in that product or resource”<br />

(Rothbard, 1976, p. 76). “Central planning” within the firm, then, is<br />

12 Similarly, Rothbard’s claim is not that because external prices are necessary for large<br />

firms to function efficiently, firms will tend to become large where external markets are<br />

“thick” or better developed. On the contrary, large firms typically arise precisely where<br />

external markets are poorly developed or hampered by government intervention; these are<br />

the kinds of circumstances that give <strong>entrepreneur</strong>s an advantage in coordinating activities<br />

internally (Ch<strong>and</strong>ler, 1977). However, such firms are still constrained by the need for some<br />

external market reference.


35<br />

possible only when the firm exists within a larger market setting.<br />

Capital Markets<br />

If the <strong>capitalist</strong>-<strong>entrepreneur</strong> is the driving force behind the industrialized,<br />

market economy, then economists should focus their attention on the<br />

financial markets, the <strong>capitalist</strong>-<strong>entrepreneur</strong>’s main venue. It is here that<br />

this most important form of <strong>entrepreneur</strong>ship takes place. Of course, in<br />

the traditional, production-function theory of the firm, capital markets<br />

do little but supply financial capital to managers, who can get as much<br />

capital as they wish at the going market price. In a more sophisticated<br />

underst<strong>and</strong>ing, managers do not decide how much capital they want; <strong>capitalist</strong>s<br />

decide where capital should be allocated. In doing so, they provide<br />

essential discipline to the plant-level manager, whom Mises (1949, p. 301)<br />

calls the <strong>entrepreneur</strong>’s “junior partner.”<br />

When <strong>capitalist</strong>s supply resources to firms, they usually delegate to<br />

managers the day-to-day responsibility for use of those resources. Managers<br />

may thus be able to use those resources to benefit themselves, rather<br />

than the <strong>capitalist</strong>. e problem of managerial discretion—what we now<br />

call the principal-agent problem—occupies much current research in the<br />

theory of the firm. Under what conditions can managers exercise discretionary<br />

behavior? What kinds of rules, or mechanisms, can be designed<br />

to align the manager’s interest with the owner’s? Without effective rules,<br />

what actions will managers choose? An early application was the proposed<br />

“separation of ownership <strong>and</strong> control” in the modern corporation. Berle<br />

<strong>and</strong> Means (1932) argued that the modern firm is run not by its owners,<br />

the shareholders, but by salaried managers, whose interests are different<br />

from those of shareholders <strong>and</strong> include executive perks, prestige, <strong>and</strong> similar<br />

rewards. If the corporation is diffusely held, no individual shareholder<br />

has sufficient motivation to engage in (costly) monitoring managerial decisions,<br />

<strong>and</strong> therefore discretion will flourish at the expense of the market<br />

value of the firm. However, Berle <strong>and</strong> Means did not consider how owners<br />

might limit this discretion ex ante, without the need for detailed ex post<br />

monitoring.<br />

Agency theory—now the st<strong>and</strong>ard language of corporate finance—addresses<br />

these problems. As developed by Jensen <strong>and</strong> Meckling (1976);<br />

Fama (1980); Fama <strong>and</strong> Jensen (1983), <strong>and</strong> Jensen (1986), agency theory


36 <br />

studies the design of ex ante incentive-compatible mechanisms to reduce<br />

agency costs in the face of potential moral hazard (malfeasance) by agents.<br />

Agency costs are defined by Jensen <strong>and</strong> Meckling (1976, p. 308) as the<br />

sum of “(1) the monitoring expenditures of the principal, (2) the bonding<br />

expenditures by the agent, <strong>and</strong> (3) the residual loss.” e residual loss<br />

represents the potential gains from trade that fail to be realized because<br />

perfect incentives for agents cannot be provided when the agent’s actions<br />

are unobservable. In a typical agency model, a principal assigns an agent to<br />

do some task (producing output, for instance), but has only an imperfect<br />

signal of the agent’s performance (for example, effort). e agency problem<br />

is analogous to the signal-extraction problem popularized in macroeconomics<br />

by Lucas (1972): how much of the observable outcome is due<br />

to the agent’s effort, <strong>and</strong> how much is due to factors beyond the agent’s<br />

control? e optimal incentive contract balances the principal’s desire to<br />

provide incentives to increase the agent’s effort (for example, by basing<br />

compensation on the outcome) with the agent’s desire to be insured from<br />

the fluctuations in compensation that come from these r<strong>and</strong>om factors.<br />

Owners of corporations (shareholders) use a variety of control or governance<br />

mechanisms to limit the managerial discretion described by Berle<br />

<strong>and</strong> Means. Both “internal” <strong>and</strong> “external” governance may be employed.<br />

Internally, owners may establish a board of directors to oversee the actions<br />

of managers. ey can use performance-based compensation to motivate<br />

managers to act in the owners’ interest (for instance, giving managers<br />

stock options instead of cash bonuses). ey can adopt a particular organizational<br />

form, such as the “M-form” structure, in which managerial<br />

discretion is more easily kept in check (Williamson, 1975). Finally, they<br />

can rely on competition within the firm for top-level management positions—what<br />

Fama (1980) calls the internal market for managers—to limit<br />

the discretionary behavior of top-level management.<br />

Even more important are external forces that help align managers’<br />

interests with those of shareholders. Competition in the product market,<br />

for example, assures that firms whose managers engage in too much discretionary<br />

behavior will fail, costing the managers their jobs. In countries<br />

where universal banking is permitted, large equity holders such as banks<br />

can exercise considerable influence over managerial behavior. e external<br />

governance mechanism that has received the most attention, however, is<br />

the market for ownership itself, the “market for corporate control.”


37<br />

Henry Manne’s essay, “Mergers <strong>and</strong> the Market for Corporate Control”<br />

(1965), responded to Berle <strong>and</strong> Means by noting that managerial<br />

discretion will be limited if there is an active market for control of corporations.<br />

When managers engage in discretionary behavior, the share price<br />

of the firm falls, <strong>and</strong> this invites takeover <strong>and</strong> subsequent replacement of<br />

incumbent management. erefore, while managers may hold considerable<br />

autonomy over the day-to-day operations of the firm, the stock market<br />

places strict limits on their behavior.<br />

e central insight of Manne’s paper is also found in Mises’s Human<br />

Action (1949), in the passage distinguishing what Mises calls “profit management”<br />

from “bureaucratic management” (pp. 300–07). It is true, Mises<br />

acknowledges, that the salaried managers of a corporation hold considerable<br />

autonomy over the day-to-day operations of the firm. Nonetheless,<br />

the shareholders make the ultimate decisions about allocating resources to<br />

the firm, in their decisions to buy <strong>and</strong> sell stock:<br />

[e Berle–Means] doctrine disregards entirely the role that the<br />

capital <strong>and</strong> money market, the stock <strong>and</strong> bond exchange, which<br />

a pertinent idiom simply calls the “market,” plays in the direction<br />

of corporate business.... [T]he changes in the prices of common<br />

<strong>and</strong> preferred stock <strong>and</strong> of corporate bonds are the means applied<br />

by the <strong>capitalist</strong>s for the supreme control of the flow of capital.<br />

e price structure as determined by the speculations on the capital<br />

<strong>and</strong> money markets <strong>and</strong> on the big commodity exchanges not only<br />

decides how much capital is available for the conduct of each corporation’s<br />

business; it creates a state of affairs to which the managers<br />

must adjust their operations in detail. (Mises, 1949, p. 303)<br />

Mises does not identify the takeover mechanism per se as a means for<br />

<strong>capitalist</strong>s to exercise control—takeovers were much less popular before<br />

the late 1950s, when the tender offer began to replace the proxy contest<br />

as the acquisition method of choice—but the main point is clear: the true<br />

basis of the market system is not the product market, the labor market,<br />

or the managerial market, but the capital market, where <strong>entrepreneur</strong>ial<br />

judgments are exercised <strong>and</strong> decisions carried out.<br />

Toward an Austrian Theory of Corporate Governance<br />

Given that financial-market <strong>entrepreneur</strong>ship is the defining feature of a<br />

market economy, that economic calculation is the <strong>capitalist</strong>-<strong>entrepreneur</strong>’s


38 <br />

primary tool, <strong>and</strong> that economic calculation requires well-functioning<br />

capital markets, what can <strong>capitalist</strong>-<strong>entrepreneur</strong>s do to govern their relationships<br />

with operational managers? What should be the basis of<br />

an Austrian theory of corporate governance? is section suggests four<br />

areas that Austrians should address: (1) the concept of the firm as an<br />

investment; (2) the relationship between internal <strong>and</strong> external capital<br />

markets; (3) comparative corporate governance; <strong>and</strong> (4) financiers as<br />

<strong>entrepreneur</strong>s. Consider each in turn.<br />

Firms as Investments<br />

Because the owner, <strong>and</strong> not the manager, is the ultimate decision-maker,<br />

the Austrian theory of the firm should comprise two elements: a theory<br />

of investment (corporate finance), <strong>and</strong> a theory of how investors provide<br />

incentives for managers to use these resources efficiently (corporate governance).<br />

In microeconomics textbooks, by contrast, what the capital<br />

investors give to the firm is treated as just another factor of production. Its<br />

price, the “rental price of capital” or interest, is simply another cost to the<br />

producer. Any excess of revenues over costs, including the cost of capital,<br />

goes to the manager (sometimes confusingly called the “<strong>entrepreneur</strong>”).<br />

is residual is called “profit,” though it is not profit in the Misesian sense.<br />

In the ownership perspective, as developed by Gabor <strong>and</strong> Pearce (1952,<br />

1958), Vickers (1970, 1987), Moroney (1972), <strong>and</strong> others, the firm is<br />

viewed as an investment. e firm’s goal is to maximize the return on<br />

invested capital. is money capital may be regarded as a factor of production,<br />

but it is a unique factor, the “controlling” factor that receives<br />

the net proceeds of the operation. Other factors, such as labor (including<br />

management) <strong>and</strong> physical capital, are regarded as “contracting” factors<br />

that receive a fixed payment. e services of the top-level manager are thus<br />

treated as a cost, while the investor is considered the residual claimant. Also<br />

note that because the <strong>capitalist</strong> bears the risk that the investment will fail,<br />

upon investing the <strong>capitalist</strong> has become an <strong>entrepreneur</strong>. Furthermore,<br />

to the extent that the <strong>entrepreneur</strong> (as Kirznerian discoverer) hires himself<br />

out to the <strong>capitalist</strong> as a salaried manager, his compensation is not <strong>entrepreneur</strong>ial<br />

profit; it is a cost to the owner of the firm (Rothbard, 1985,<br />

p. 283). is has significant implications for firm behavior. First, the firm


39<br />

will not always exp<strong>and</strong> output to the point where marginal revenue equals<br />

marginal cost. For if the firm is earning positive net returns at its current<br />

level of output, instead of increasing output until marginal net returns<br />

fall to zero, the firm could simply take those returns <strong>and</strong> employ them<br />

elsewhere, either to set up a new firm in the same industry or to diversify<br />

into a new industry (Gabor <strong>and</strong> Pearce, 1952, p. 253). e efficient scale of<br />

production is determined by outside investment opportunities, not simply<br />

the marginal returns from producing a single output.<br />

Indeed, it is easy to show that under fairly weak assumptions, the<br />

output level that maximizes the profit rate is less than the output level<br />

that maximizes the level of profit. Consider a st<strong>and</strong>ard, concave profit<br />

function; add a “money capital requirement,” the amount of capital required<br />

to finance a given level of output. As long as the money capital<br />

requirement is increasing in output, the output level that maximizes the<br />

profit rate—profit divided by the money capital required to finance that<br />

output level—is less than the output level that maximizes profit. From the<br />

<strong>capitalist</strong>’s perspective, output should be exp<strong>and</strong>ed to the point where the<br />

return on the last dollar of money capital is just equal to the opportunity<br />

cost of that last dollar of money capital. But as long as the plant manager is<br />

not free to invest his financial capital elsewhere, the manager’s cost curves<br />

do not reflect this opportunity cost. Hence, the manager chooses a higher<br />

output level than that which maximizes the <strong>capitalist</strong>’s return.<br />

Significantly, for internal accounting purposes, firms are typically<br />

structured such that the goal of any operating unit is to maximize the<br />

return on its invested capital. In fact, not only do firms set up divisions as<br />

profit centers, as discussed above, but groups of profit centers are frequently<br />

grouped together as “investment centers” within the firm itself. Reece<br />

<strong>and</strong> Cool (1978) studied 620 of the largest US firms in 1978 <strong>and</strong> found<br />

that seventy-four percent had investment centers. ese subunits are<br />

commonly evaluated according to a return on investment (ROI) criterion,<br />

such as the ratio of accounting net income generated by the investment<br />

center divided by total assets invested in the investment center. More<br />

recently, measures such as residual income <strong>and</strong> “economic value added”<br />

(EVA) have become popular as an alternative to ROI (Stern, Stewart, <strong>and</strong><br />

Chew, 1995). e point is that individual divisions are being evaluated<br />

on the same basis as the corporation itself—namely, what kind of return


40 <br />

is being generated on the financial resources invested.<br />

Second, the firm-as-investment concept relates closely to an emerging<br />

literature on merger as a form of firm-level investment (Bittlingmayer,<br />

1996; Andrade <strong>and</strong> Stafford, 2004). Once managers have acquired financial<br />

resources from <strong>capitalist</strong>s, these managers have some discretion<br />

over how to invest those resources. To supplement the “normal” forms<br />

of firm-level investment—capital expenditures <strong>and</strong> R&D—managers may<br />

choose to purchase assets of existing firms through merger. Merger may<br />

be a different form of investment; Andrade <strong>and</strong> Stafford (2004) find, for<br />

example, that mergers in particular industries tend to be clustered over<br />

time, while rankings of non-merger forms of investment by industry tend<br />

to remain constant. is suggests that merger activity is encouraged by specific<br />

industry or policy shocks, like deregulation, the emergence of junkbond<br />

financing, <strong>and</strong> increased foreign competition (Mitchell <strong>and</strong> Mulherin,<br />

1996). Nonetheless, mergers will be evaluated by the returns they<br />

generate, just like any other investment.<br />

Internal Capital Markets<br />

In his extension of the Coasian framework, Williamson (1975, 1981)<br />

describes the modern multidivisional or “M-form” corporation as a means<br />

of intra-firm capital allocation. Capital markets allocate resources between<br />

st<strong>and</strong>-alone, single-product firms. In the diversified, multidivisional<br />

firm, by contrast, resources are allocated internally, as the <strong>entrepreneur</strong><br />

distributes funds among profit-center divisions. is “internal capital<br />

market” replicates the allocative <strong>and</strong> disciplinary roles of the financial<br />

markets, shifting resources toward more profitable lines of production. 13<br />

Coase claimed that firms “supplant” markets when the transaction costs<br />

13 Such a process is described explicitly in the 1977 Annual Report of Fuqua Industries,<br />

a diversified firm with interests in lawn <strong>and</strong> garden equipment, sports <strong>and</strong> recreation,<br />

entertainment, photofinishing, transportation, housing, <strong>and</strong> food <strong>and</strong> beverages:<br />

Fuqua’s strategy is to allocate resources into business segments having<br />

prospects of the highest return on investment <strong>and</strong> to extract resources from<br />

areas where the future return on investment does not meet our ongoing<br />

requirements.... e same principle of exp<strong>and</strong>ing areas of high return<br />

<strong>and</strong> shrinking areas of low return is constantly extended to product lines<br />

<strong>and</strong> markets within individual Fuqua operations. Only with a diversified<br />

business structure is the application of this modern fundamental business<br />

investment policy practical.


41<br />

of market exchange exceed those of internal production. Williamson adds<br />

that diversified, multidivisional firms “supplant” capital markets when the<br />

costs of external finance exceed those of internal resource allocation.<br />

According to the internal capital markets theory, diversified firms arise<br />

when limits in the capital market permit internal management to allocate<br />

<strong>and</strong> manage funds more efficiently than the external capital market. ese<br />

efficiencies may come from several sources. First, the central headquarters<br />

of the firm (HQ) typically has access to information unavailable to<br />

external parties, which it extracts through its own internal auditing <strong>and</strong><br />

reporting procedures (Williamson, 1975, pp. 145–47). 14 Second, managers<br />

inside the firm may also be more willing to reveal information to<br />

HQ than to outsiders, since revealing the same information to the capital<br />

market would also reveal it to rival firms, potentially hurting the firm’s<br />

competitive position. ird, HQ can also intervene selectively, making<br />

marginal changes to divisional operating procedures, whereas the external<br />

market can discipline a division only by raising or lowering the share price<br />

of the entire firm. Fourth, HQ has residual rights of control that providers<br />

of outside finance do not have, making it easier to redeploy the assets<br />

of poorly performing divisions (Gertner, Scharfstein, <strong>and</strong> Stein, 1994).<br />

More generally, these control rights allow HQ to add value by engaging in<br />

“winner picking” among competing projects when credit to the firm as a<br />

whole is constrained (Stein, 1997). Fifth, the internal capital market may<br />

react more “rationally” to new information: those who dispense the funds<br />

need only take into account their own expectations about the returns to<br />

a particular investment, <strong>and</strong> not their expectations about other investors’<br />

expectations. Hence there would be no speculative bubbles or waves.<br />

Bhidé (1990) uses the internal capital markets framework to explain<br />

both the conglomerate merger wave of the 1960s <strong>and</strong> the divestitures of<br />

the 1980s, regarding these developments as responses to changes in the<br />

relative efficiencies of internal <strong>and</strong> external finance. For instance, corporate<br />

refocusing can be explained as a consequence of the rise of takeover by<br />

Another highly diversified firm, Bangor Punta Corporation, explains that the role of its<br />

corporate headquarters is “to act as a central bank supplying operating units with working<br />

capital <strong>and</strong> capital funds” (1966 Annual Report).<br />

14 Myers <strong>and</strong> Majluf (1984) show that if the information asymmetry between a st<strong>and</strong>alone<br />

firm <strong>and</strong> potential outside investors is large enough, the firm may forego investments<br />

with positive net present value rather than issue risky securities to finance them.


42 <br />

tender offer rather than proxy contest, the emergence of new financial techniques<br />

<strong>and</strong> instruments like leveraged buyouts <strong>and</strong> high-yield bonds, <strong>and</strong><br />

the appearance of takeover <strong>and</strong> breakup specialists, like Kohlberg Kravis<br />

Roberts, which themselves performed many functions of the conglomerate<br />

HQ (Williamson, 1992). Furthermore, the emergence of the conglomerate<br />

in the 1960s can itself be traced to the emergence of the M-form<br />

corporation. Because the multidivisional structure treats business units<br />

as semi-independent profit or investment centers, it is much easier for<br />

an M-form corporation to exp<strong>and</strong> via acquisition than it is for the older<br />

unitary structure. New acquisitions can be integrated smoothly when they<br />

can preserve much of their internal structure <strong>and</strong> retain control over dayto-day<br />

operations. In this sense, the conglomerate could emerge only<br />

after the multidivisional structure had been diffused widely throughout<br />

the corporate sector.<br />

Internal capital market advantages, then, explain why diversification<br />

can increase the value of the firm. During the 1960s, <strong>entrepreneur</strong>s took<br />

advantage of financial-market imperfections (many due to regulatory interference)<br />

to form large, highly diversified firms (Hubbard <strong>and</strong> Palia, 1999;<br />

Klein, 2001). ey also benefited from government spending in hightechnology<br />

<strong>and</strong> other defense-related businesses, which were particularly<br />

suited for acquisition. In the two subsequent decades, financial-market<br />

performance improved, reducing the internal capital market advantages of<br />

conglomerate firms.<br />

If <strong>entrepreneur</strong>s have a special ability to manage information <strong>and</strong> allocate<br />

financial resources within the firm—if diversified firms “supplant”<br />

external capital markets—then why are capital markets necessary at all?<br />

Why not, to paraphrase Coase’s (1937, pp. 393–94) second question, organize<br />

the entire economy as one giant conglomerate? e answer is that<br />

the argument for internal capital market advantages does not “scale up”; it<br />

applies only to firms that are themselves engaged in rivalrous competition.<br />

is situation, in turn, implies strict limits to firm size, even for large<br />

conglomerates.<br />

e argument for the efficiency of internal capital markets is that compared<br />

with outside investors, the <strong>entrepreneur</strong> can extract additional information<br />

about divisional requirements <strong>and</strong> performance. It is not that<br />

the <strong>entrepreneur</strong>’s knowledge substitutes for the knowledge embodied in<br />

market prices. To evaluate the merit of a proposed investment, the central


43<br />

management of a diversified conglomerate still relies on market prices to<br />

calculate expected (money) benefits <strong>and</strong> cost. Internal accounting does not<br />

substitute for money prices; it merely uses the information contained in<br />

prices in a particular way. When capital-goods prices are distorted—for<br />

example, because of financial market regulation—then the <strong>entrepreneur</strong>’s<br />

additional knowledge is that much more valuable. So under those conditions<br />

we would expect an increase in M-form corporations, allocating<br />

resources via internal capital markets. During the 1960s, that is exactly<br />

what we observed.<br />

Correctly understood, the internal capital markets hypothesis does not<br />

state that internal capital markets supplant financial markets. It states<br />

that internal capital markets supplement financial markets. Even ITT’s<br />

Harold Geneen, LTV’s James Ling, Litton’s “Tex” ornton, <strong>and</strong> the other<br />

conglomerators of the 1960s were constrained by the need for economic<br />

calculation in terms of money prices. ornton’s “Whiz Kids” have been<br />

criticized for their advocacy of “scientific management” or “management<br />

by the numbers.” Yet ornton’s techniques were quite successful at Litton.<br />

It was only when his disciple Robert McNamara tried to apply the same<br />

techniques to a nonmarket setting—the Vietnam War—that the limitations<br />

of “scientific management” were revealed. 15<br />

Comparative Corporate Governance<br />

How well do various systems of corporate governance function? e last<br />

few years have seen the growth of a new literature on “comparative corporate<br />

governance,” the study of alternative means of governing relations<br />

between firm owners <strong>and</strong> managers. e typical comparison is between<br />

stock-market systems like those in the US <strong>and</strong> UK, <strong>and</strong> bank-centered systems<br />

like those in Germany <strong>and</strong> Japan (Roe, 1994; Gilson <strong>and</strong> Black, 1998;<br />

Milhaupt, 1997). According to Roe, the phenomenon he calls “strong<br />

managers, weak owners” is an outgrowth not of the market process, but of<br />

legal restrictions on firm ownership <strong>and</strong> control. In the US, for example,<br />

banks <strong>and</strong> other institutions are forbidden from owning firms; antitrust<br />

laws prohibit industrial combinations like the Japanese keiretsu; <strong>and</strong> antitakeover<br />

restrictions dilute the effects of the takeover mechanism. Laws<br />

that require diffuse ownership create what Roe terms the “Berle–Means<br />

15 For more on the relationship between ornton <strong>and</strong> McNamara, see Shapley (1993),<br />

<strong>and</strong> Byrne (1993).


44 <br />

corporation,” in which “fragmented ownership shifts power in the firm to<br />

managers” (p. 93).<br />

Mises makes a very similar argument in Human Action. ere he<br />

notes that “the emergence of an omnipotent managerial class is not a phenomenon<br />

of the unhampered market economy,” but a result of government<br />

policy (Mises, 1949, p. 304). Here he exp<strong>and</strong>s upon his earlier<br />

analysis in Bureaucracy (1944, p. 12), where he attacks the claim that bureaucracy<br />

follows naturally from firm size. Mises conceives of bureaucracy<br />

as rule-following, as opposed to profit-seeking, behavior. He reserves the<br />

term “bureaucratic management” for the governing of activities that have<br />

no cash value on the market. As long as a firm’s inputs <strong>and</strong> outputs are<br />

bought <strong>and</strong> sold, the central management of the firm will have the information<br />

provided by market prices to evaluate the efficiency of the various<br />

branches <strong>and</strong> divisions within the firm. en subordinate managers can<br />

be given wide discretion to make daily operational decisions without the<br />

pursuit of profit. 16 If an organization produces a good or service that has<br />

no market price—the output of a government agency, for example—then<br />

subordinate managers must be given specific instructions for how to perform<br />

their tasks.<br />

e fact that managers in a private firm have latitude to make dayto-day<br />

decisions, Mises argues, does not make the firm “bureaucratic.”<br />

“No profit-seeking enterprise, no matter how large, is liable to become<br />

bureaucratic provided the h<strong>and</strong>s of its management are not tied by government<br />

interference. e trend toward bureaucratic rigidity is not inherent<br />

in the evolution of business. It is an outcome of government meddling<br />

with business” (Mises, 1944, p. 12). By this Mises means that government<br />

interference impedes the <strong>entrepreneur</strong>’s use of economic calculation <strong>and</strong><br />

the attempt to use prices to impose managerial discipline. Mises gives three<br />

examples (pp. 64–73): taxes <strong>and</strong> price regulations that interfere with corporate<br />

profits (distorting an important signal of managerial performance);<br />

16 Chapter 1 of Bureaucracy, on profit management <strong>and</strong> the sources of <strong>entrepreneur</strong>ial<br />

profit, contains a remarkably lucid account of economic calculation under capitalism <strong>and</strong><br />

its impossibility under socialism. “To the <strong>entrepreneur</strong> of <strong>capitalist</strong> society a factor of<br />

production through its price sends out a warning: Don’t touch me, I am earmarked for<br />

another, more urgent need. But under socialism these factors of production are mute”<br />

(Mises, 1944, p. 29). Mises also provides a very Coase-like discussion of the make-or-buy<br />

decision, though without citation (p. 33).


45<br />

laws that interfere with hiring <strong>and</strong> promotion (including the need to hire<br />

public relations staffs <strong>and</strong> legal <strong>and</strong> accounting personnel to comply with<br />

government reporting requirements); <strong>and</strong> the omnipresent threat of arbitrary<br />

antitrust or regulatory activity, in response to which <strong>entrepreneur</strong>s<br />

must become adept at “diplomacy <strong>and</strong> bribery” (p. 72). Absent such legal<br />

restrictions, Mises would argue, managerial autonomy is no inefficiency;<br />

it’s an essential tool for operating a large, decentralized organization. But<br />

the firm must have accurate divisional accounting statements to evaluate<br />

managerial performance, <strong>and</strong> for this it needs the information contained<br />

in market prices.<br />

Financiers as Entrepreneurs<br />

As mentioned above, much current research in the theory of the firm<br />

focuses on the agency problem. Under what conditions can managers<br />

exercise discretionary behavior? What kinds of rules, or mechanisms, can<br />

be designed to align the manager’s interest with the owner’s? Without<br />

effective rules, what actions will managers choose? Mises was well aware<br />

of the agency problems, or conflicts of interest, that emerge in organizations<br />

(e.g., Mises, 1944, pp. 42–47). But, as we have seen, he saw the<br />

firm’s owner or owners as playing the primary <strong>entrepreneur</strong>ial role, <strong>and</strong><br />

paid special attention to the mechanisms available to owners to limit this<br />

discretion. Financiers, acting in stock <strong>and</strong> bond markets—writing today,<br />

Mises would probably have discussed private-equity markets as well—are<br />

the large firm’s ultimate decision-makers. Rothbard (1962, p. 602) puts it<br />

this way:<br />

Hired managers may successfully direct production or choose production<br />

processes. But the ultimate responsibility <strong>and</strong> control of<br />

production rests inevitably with the owner, with the businessman<br />

whose property the product is until it is sold. It is the owners who<br />

make the decision concerning how much capital to invest <strong>and</strong> in<br />

what particular processes. And particularly, it is the owners who<br />

must choose the managers. e ultimate decisions concerning the<br />

use of their property <strong>and</strong> the choice of the men to manage it must<br />

therefore be made by the owners <strong>and</strong> by no one else.<br />

Kirzner (1973, p. 68) makes a similar point about alertness: it can never<br />

be fully delegated. “It is true that ‘alertness’ . . . may be hired; but one


46 <br />

who hires an employee alert to possibilities of discovering knowledge has<br />

himself displayed alertness of a still higher order. . . . e <strong>entrepreneur</strong>ial<br />

decision to hire is thus the ultimate hiring decision, responsible in the last<br />

resort for all factors that are directly or indirectly hired for his project.”<br />

Kirzner goes on to quote Knight (1921, p. 291): “What we call ‘control’<br />

consists mainly of selecting someone else to do the ‘controlling.’ ”<br />

Significantly, Mises’s treatment of the importance of financial markets<br />

is key to his final rebuttal in Human Action to Lange, Lerner, <strong>and</strong> the<br />

other market-socialist critics of his calculation argument (Mises, 1949,<br />

pp. 694–711). e market socialists, he argued, fail to underst<strong>and</strong> that the<br />

main task performed by a market system is not the pricing of consumer<br />

goods, but the allocation of capital among various branches of industry.<br />

By focusing on production <strong>and</strong> pricing decisions within a given structure<br />

of capital, the socialists ignore the vital role of capital markets. Rothbard<br />

(1993) notes that the same criticism can be applied to the textbook,<br />

production-function model of the firm, where capital is also taken for<br />

granted. “Neoclassical microtheory talks about ‘managers’ producing up<br />

to the point where MR = MC, without ever talking about who or what<br />

is allocating capital to them. In short, neoclassical firms are implicitly assumed<br />

to have a fixed amount of capital allocated to them . . . <strong>and</strong> they can<br />

only use that capital to invest in their own firm <strong>and</strong> nowhere else. Hence,<br />

the nonsensical conclusion that each firm’s manager will try to squeeze out<br />

the last cent of profit, pushing production until MR = MC.” Fortunately,<br />

the new literature on transaction-cost determinants of contractual relations<br />

has begun to bring capital back into the received microtheory.<br />

Failure to underst<strong>and</strong> the <strong>entrepreneur</strong>ial role of capital providers<br />

plagues the mainstream literature in corporate finance <strong>and</strong> corporate<br />

control. For example, there is considerable debate about the effectiveness<br />

of the takeover mechanism in providing managerial discipline. If managers<br />

desire acquisitions to increase their own prestige or span of control—to<br />

engage in “empire building”—then an unregulated market will generate<br />

too many takeovers. Merger critics such as Ravenscraft <strong>and</strong> Scherer (1987),<br />

discussed in chapter 3 below, support increased restrictions on takeover<br />

activity. Jensen (1986, 1993) suggests changes in the tax code to favor<br />

dividends <strong>and</strong> share repurchases over direct reinvestment, thus limiting<br />

managers’ ability to channel free cash flow into unproductive acquisitions.


47<br />

However, the fact that some mergers—indeed, many mergers, takeovers,<br />

<strong>and</strong> reorganizations—turn out to be unprofitable does not imply<br />

market failure or necessarily prescribe any policy response. Errors will<br />

always be made in a world of uncertainty. Even the financial markets,<br />

which aggregate the collective wisdom of the <strong>capitalist</strong>-<strong>entrepreneur</strong>s, will<br />

sometimes make the wrong judgment on a particular business transaction.<br />

Sometimes the market will reward, ex ante, a proposed restructuring that<br />

has no efficiency rationale. But this is due not to capital market failure,<br />

but to imperfect knowledge. Final judgments about success <strong>and</strong> failure<br />

can be made only ex post, as the market process plays itself out. Moreover,<br />

there is no reason to believe that courts or regulatory authorities can make<br />

better judgments than the financial markets. e decisions of courts <strong>and</strong><br />

government agencies will, in fact, tend to be far worse: unlike market<br />

participants, judges <strong>and</strong> bureaucrats pursue a variety of private agendas,<br />

unrelated to economic efficiency. Furthermore, the market is quick to<br />

penalize error as it is discovered; no hearings, committees, or fact-finding<br />

commissions are required. In short, that firms often fail is surprising only<br />

to those committed to textbook models of competition in which the very<br />

notion of “failure” is defined away.<br />

Another criticism of the market for corporate control is that unregulated<br />

financial markets engage in too few takeovers, due to a free-rider<br />

problem associated with tender offers (see, for example, Scharfstein 1988).<br />

Critics point out that if the difference between the current (undervalued)<br />

price of the firm <strong>and</strong> its after-takeover market value is common knowledge,<br />

then the target firm’s shareholders will refuse to tender their shares until<br />

the current price is bid up, appropriating a share of the returns to the<br />

acquiring firm. ese critics conclude that regulation, not the takeover<br />

market, should be used to discipline managers.<br />

e flaw in this argument is that it assumes perfect knowledge on<br />

the part of investors. e typical shareholder will not usually have the<br />

same information as incumbent managers, outside “raiders,” <strong>and</strong> other<br />

specialists. It is not in the small shareholder’s interest to learn these details;<br />

that is why he delegates such responsibilities to the managers in the first<br />

place. As Hayek (1945) described it, there is a “division of knowledge” in<br />

society. e raider who perceives <strong>and</strong> exploits a difference between a firm’s<br />

current market value <strong>and</strong> its potential value under new management has<br />

an opportunity for an <strong>entrepreneur</strong>ial profit (less the transaction costs of


48 <br />

takeover). Because shareholders have delegated these responsibilities, they<br />

will not usually earn a share of this profit. Nonetheless, as explained above,<br />

because shareholders (owners) choose to delegate operational responsibility<br />

to managers—contracting out for the managerial function—they themselves<br />

retain the ultimate rights of control.<br />

Moreover, the post-takeover market value of the firm is uncertain; the<br />

raider’s profit, if he is successful, is the reward for bearing this uncertainty.<br />

In this sense, the takeover artist is a Misesian <strong>capitalist</strong>-<strong>entrepreneur</strong>. is<br />

account, however, could use further elaboration. For example, how is the<br />

bearing of uncertainty distributed among participants in various forms of<br />

restructuring? How do regulatory barriers hamper the <strong>capitalist</strong>-<strong>entrepreneur</strong>’s<br />

ability to exercise the <strong>entrepreneur</strong>ial function in this context?<br />

Conclusions<br />

e main message of this chapter is that Austrians can continue to work<br />

within the contractual, or Coasian, approach to the firm in elaborating<br />

the insights discussed above. In particular, the problem of corporate governance,<br />

<strong>and</strong> the corollary view that firms are investments, belongs at the<br />

forefront of Austrian research on the theory of the firm. Emphasis should<br />

thus be placed on the plans <strong>and</strong> actions of the <strong>capitalist</strong>-<strong>entrepreneur</strong>.<br />

A particularly undeveloped area concerns the provision of capital to<br />

small, “<strong>entrepreneur</strong>ial” ventures. Most of the literature on governance<br />

focuses on the large corporation, <strong>and</strong> the use of stock <strong>and</strong> bond markets<br />

to govern these organizations. Equally important, however, are smaller,<br />

privately held firms, financed with venture capital or other forms of investment.<br />

So far, the firm-as-investment literature has said little about<br />

these organizations, despite their growing importance, particularly in highgrowth,<br />

technologically-advanced industries like software <strong>and</strong> biotechnology.<br />

Further research in this area is sorely needed.


CHAPTER 3<br />

Do Entrepreneurs Make Predictable Mistakes?<br />

Evidence From Corporate Divestitures †<br />

With S<strong>and</strong>ra K. Klein<br />

After a brief lull in the early 1990s, the market for corporate control became<br />

increasingly active toward the end of the decade. Both 1996 <strong>and</strong><br />

1997 set new records for the number of US merger filings, <strong>and</strong> 1998,<br />

1999, <strong>and</strong> 2000 brought high-profile “mega-mergers” in financial services,<br />

energy, telecommunications, pharmaceuticals, <strong>and</strong> automobiles. In banking<br />

alone, for example, a wave of mergers over the last decade has led to<br />

widespread industry restructuring <strong>and</strong> consolidation. While total industry<br />

activity continues to exp<strong>and</strong>, the number of US banks <strong>and</strong> banking organizations<br />

both fell by almost 30 percent between 1988 <strong>and</strong> 1997 (Berger,<br />

Demsetz, <strong>and</strong> Strahan, 1999).<br />

Like other business practices that do not conform to textbook models<br />

of competition, mergers, acquisitions, <strong>and</strong> financial restructurings have<br />

long been viewed with suspicion by some commentators <strong>and</strong> regulatory<br />

† Published originally in Quarterly Journal of Austrian Economics 4, no. 2 (Summer<br />

2001): 3–25. Reprinted in Nicolai J. Foss <strong>and</strong> Peter G. Klein, eds., Entrepreneurship <strong>and</strong><br />

the Firm: Austrian Perspectives on Economic Organization (Aldershot, UK: Edward Elgar,<br />

2002).<br />

49


50 <br />

authorities. However, the academic literature clearly suggests that corporate<br />

restructurings do, on average, create value. Event studies of acquisitions<br />

consistently find positive average combined returns to acquirer<br />

<strong>and</strong> target shareholders. As summarized by Jensen (1991, p. 15), “the<br />

most careful academic research strongly suggests that takeovers—along<br />

with leveraged restructurings prompted by the threat of takeover—have<br />

generated large gains for shareholders <strong>and</strong> for the economy as a whole.”<br />

ese gains, historically about 8 percent of the combined value of the<br />

merging companies, “represent gains to economic efficiency, not redistribution<br />

between various parties” (Jensen, 1991, p. 23). 1<br />

At the same time, however, several studies have found a sharp divergence<br />

between market participants’ pre-merger expectations about the<br />

post-merger performance of merging firms <strong>and</strong> the firms’ actual performance<br />

rates. Ravenscraft <strong>and</strong> Scherer’s (1987) large-scale study of manufacturing<br />

firms, for example, found that while the share prices of merging<br />

firms did on average rise with the announcement of the proposed restructuring,<br />

post-merger profit rates were unimpressive. Indeed, they find<br />

that nearly one-third of all acquisitions during the 1960s <strong>and</strong> 1970s were<br />

eventually divested. Ravenscraft <strong>and</strong> Scherer conclude that acquisitions,<br />

particularly diversifying acquisitions, typically promote managerial “empire<br />

building” rather than efficiency. While acknowledging that product<br />

<strong>and</strong> capital markets eventually discipline poorly performing firms, forcing<br />

divestitures <strong>and</strong> other restructurings, Ravenscraft <strong>and</strong> Scherer (p. 217)<br />

argue for tighter government restrictions on mergers, particularly diversifying<br />

acquisitions <strong>and</strong> acquisitions financed by stock: “When the roads are<br />

strewn with wrecks, government officials cannot rest content because the<br />

tow trucks, ambulances, <strong>and</strong> hearses are doing a good job removing the<br />

remnants <strong>and</strong> clearing the right-of-way.” 2<br />

Implicit in this criticism is the idea that divestitures of previously ac-<br />

1 On the gains from mergers, acquisitions, <strong>and</strong> other restructurings, see also the surveys<br />

by Jensen <strong>and</strong> Ruback (1983), Jarrell, Brickley, <strong>and</strong> Netter (1988), Roll (1988), Romano<br />

(1992), <strong>and</strong> Andrade, Mitchell, <strong>and</strong> Stafford (2001).<br />

2 Jensen (1986, 1993) argues similarly that diversifying acquisitions resulted from widespread<br />

agency problems in corporations, though he does not recommend any regulatory<br />

response: “e legal/political/regulatory system is far too blunt an instrument to h<strong>and</strong>le the<br />

problems of wasteful managerial behavior effectively” (1993, p. 850). Instead, he advocates<br />

alternative forms of organization such as leveraged buyout associations <strong>and</strong> venture capital<br />

funds (see especially Jensen, 1989).


51<br />

quired assets expose past errors, <strong>and</strong> that these errors should have been<br />

foreseen (<strong>and</strong> perhaps prevented, if regulators had been sufficiently empowered).<br />

Certain types of acquisitions, it is claimed, are more likely to be<br />

later divested, so managers should generally avoid them. If such acquisitions<br />

occur, this is then cited as evidence for widespread agency problems.<br />

In this sense, the takeover wave of the 1980s is typically understood as<br />

an “undoing” of the earlier, conglomerate merger wave of the 1960s <strong>and</strong><br />

early 1970s. According to conventional wisdom, the 1980s was a period<br />

of respecialization or “refocus,” showing the failures of unrelated diversification.<br />

e three decades from 1960 to 1990 thus represent a “round trip<br />

of the American corporation” (Shleifer <strong>and</strong> Vishny, 1991, p. 54).<br />

is view is based partly on evidence from studies of the conglomerate<br />

period by Rumelt (1974, 1982), Ravenscraft <strong>and</strong> Scherer (1987,<br />

1991), Porter (1987), Kaplan <strong>and</strong> Weisbach (1992), <strong>and</strong> others who find<br />

no evidence that unrelated diversification brought long-term benefits to<br />

the firms that diversified. 3 Combined with evidence of negative stockmarket<br />

returns to diversification during the 1980s (Bhagat, Shleifer, <strong>and</strong><br />

Vishny, 1990; Lang <strong>and</strong> Stulz, 1994; Berger <strong>and</strong> Ofek, 1995; Comment<br />

<strong>and</strong> Jarrell, 1995), many observers conclude that unrelated diversification<br />

is per se inefficient, <strong>and</strong> that the conglomerate era is best understood as an<br />

agency phenomenon.<br />

e conventional wisdom on conglomerate sell-offs can be challenged<br />

on at least four grounds. First, divestitures of previously acquired assets<br />

do not necessarily show that the original acquisitions were failures. Weston<br />

(1989) argues that divestitures occur for a variety of reasons, such as<br />

changes in corporate strategies <strong>and</strong> antitrust rules, <strong>and</strong> not necessarily poor<br />

performance. Kaplan <strong>and</strong> Weisbach (1992) studied 217 large acquisitions<br />

completed between 1971 <strong>and</strong> 1982 <strong>and</strong> found that while 43.9 percent<br />

had been divested by 1989, only about a third of those divestitures were<br />

responses to poor post-merger performance. 4 us the mere fact that<br />

3 Servaes (1996) also finds that conglomerate firms in the 1960s were valued at a<br />

discount relative to specialized firms. However, Matsusaka (1993) <strong>and</strong> Hubbard <strong>and</strong><br />

Palia (1999) show that market participants rewarded conglomerate acquisitions during<br />

this period, <strong>and</strong> Klein (2001) offers valuation evidence consistent with the event-study<br />

results.<br />

4 Other empirical studies of asset sales <strong>and</strong> restructurings include Hite, Owens, <strong>and</strong><br />

Rogers (1987); Lang, Poulsen, <strong>and</strong> Stulz (1994); John <strong>and</strong> Ofek (1995); <strong>and</strong> Schlingemann,<br />

Stulz, <strong>and</strong> Walkling (2002). ese papers look at divestitures more generally, <strong>and</strong><br />

not only at divestitures of previously acquired assets.


52 <br />

many acquisitions are later divested does not prove widespread managerial<br />

misconduct.<br />

Second, the market for corporate control is already highly regulated,<br />

<strong>and</strong> it is difficult to draw from current <strong>and</strong> recent experience strong conclusions<br />

about how unhampered capital markets would work. For example,<br />

Ravenscraft <strong>and</strong> Scherer (1987, 1991), Porter (1987), <strong>and</strong> other critics<br />

propose particular sequences of inefficient <strong>and</strong> efficient restructurings: diversifying,<br />

empire-building acquisitions in the 1960s <strong>and</strong> early 1970s, <strong>and</strong><br />

then efficient divestitures in the 1980s. But why did <strong>entrepreneur</strong>s make<br />

systematic mistakes during the conglomerate period, but not later? Can<br />

changes in the legal, political, <strong>and</strong> regulatory environments account for<br />

clusters of errors during specific periods?<br />

ird, even if divestitures are seen as revealing prior mistakes, the<br />

failure of a particular acquisition does not necessarily indicate a failure of<br />

the acquisition strategy. Certain kinds of acquisitions—for example, acquisitions<br />

of firms in knowledge-intensive, high-technology industries—may<br />

be inherently riskier than others. If the returns from a successful integration<br />

of the target’s activities with the firm’s existing activities are sufficiently<br />

high, then the acquisition has positive expected value, even if it is more<br />

likely to fail than a safer acquisition. Matsusaka (2001) offers this kind<br />

of interpretation of corporate diversification. Diversifying acquisitions<br />

represent experiments, as firms try various combinations of businesses,<br />

seeking those that match their capabilities (in the sense of Penrose, 1959;<br />

Nelson <strong>and</strong> Winter, 1982; <strong>and</strong> Wernerfelt, 1984). After learning their<br />

capabilities, firms divest acquisitions that turn out to be poor matches.<br />

In this sense, divestitures reflect successful experiments—the acquirer has<br />

learned that the target’s industry is not a good match for its capabilities.<br />

Such “match-seeking” firms will actively acquire <strong>and</strong> divest over time. 5<br />

5 Sanchez, Heene, <strong>and</strong> omas (1996, p. 28) suggest that the same is true for networks<br />

<strong>and</strong> alliances.<br />

In a dynamic market context, longevity of interfirm alliances is not necessarily<br />

an indicator of successful collaboration. A succession of short-term<br />

alliances by a firm, for example, may suggest that the firm has a superior<br />

ability to learn from its partners, or that it may have superior ability to<br />

quickly reconfigure its chain of firm-addressable resources in response to<br />

changing competitive <strong>and</strong> market conditions.<br />

Mosakowski (1997) also offers an experimentation theory of diversification (without looking<br />

at subsequent divestitures).


53<br />

is chapter elaborates a fourth, “Austrian” interpretation of corporate<br />

divestitures, one that builds on the three just mentioned. Austrian<br />

writers view market competition as a dynamic, rivalrous process that unfolds<br />

gradually through time—a “discovery procedure,” in Hayek’s (1978)<br />

famous phrase. e future holds genuine surprises, not merely a closed<br />

set of events whose probabilities are unknown. From this perspective,<br />

the long-term success of an acquisition, like any <strong>entrepreneur</strong>ial action,<br />

cannot be “predicted.” Entrepreneurs rely on judgment, or what Mises<br />

(1949) calls underst<strong>and</strong>ing. Underst<strong>and</strong>ing is intuitive, subjective, <strong>and</strong><br />

qualitative, <strong>and</strong> thus inherently imperfect. For this reason, divestitures of<br />

underperforming subunits may be seen as efficient responses to unforeseen<br />

changes in industry <strong>and</strong> regulatory conditions, or more generally, to poor<br />

judgments by profit-seeking <strong>entrepreneur</strong>s. Ex post viability is not a good<br />

indicator of ex ante efficiency.<br />

We begin with the theory of <strong>entrepreneur</strong>ship proposed by Mises<br />

(1949), posing it as a challenge to the agency view of divestitures. We<br />

then present empirical evidence that the long-term performance of corporate<br />

acquisitions cannot, in general, be predicted by measures of agency<br />

conflicts. Instead, divestitures of previously acquired assets are more likely<br />

when firms are experimenting, learning, <strong>and</strong> otherwise trying to deal<br />

with uncertainty about future conditions. We also show that mistaken<br />

acquisitions are more likely under certain circumstances, namely during<br />

periods of intense, industry-specific regulatory activity. Our own research<br />

on restructuring (Klein <strong>and</strong> Klein, 2008) shows that significantly higher<br />

rates of divestiture follow mergers that occur in a cluster of mergers in the<br />

same industry. As argued by Mitchell <strong>and</strong> Mulherin (1996), Andrade,<br />

et al. (2001), <strong>and</strong> Andrade <strong>and</strong> Stafford (2004), mergers frequently occur<br />

in industry clusters, suggesting that mergers are driven in part by industryspecific<br />

factors, such as regulatory shocks. When an industry is regulated,<br />

deregulated, or re-regulated, economic calculation becomes more difficult,<br />

<strong>and</strong> <strong>entrepreneur</strong>ial activity is hampered. It should not be surprising that<br />

poor long-term performance is more likely under those conditions.<br />

is last result is consistent with the view, expressed repeatedly in the<br />

Austrian literature, that <strong>entrepreneur</strong>ial error is associated with government<br />

intervention in the marketplace—in particular, with government ownership<br />

of property <strong>and</strong> interference with the price system. Mises (1920)<br />

famously showed that economic calculation is not possible without private


54 <br />

property in all markets, especially markets for factors of production. e<br />

Austrian business-cycle literature (Mises, 1912; Hayek, 1935; Garrison,<br />

2000) suggests that <strong>entrepreneur</strong>ial errors are more likely under government-sponsored<br />

credit expansion. is chapter makes a related argument:<br />

<strong>entrepreneur</strong>ial decisions to make acquisitions that will later be regretted,<br />

<strong>and</strong> divested, are more likely in the wake of government intervention in<br />

particular industries.<br />

e remainder of the chapter is organized as follows. e first section<br />

reviews the Austrian literature on <strong>entrepreneur</strong>ship, uncertainty, <strong>and</strong><br />

economic calculation, suggesting that the ex post success of <strong>entrepreneur</strong>ial<br />

actions cannot be forecasted based on generally available information.<br />

e second section introduces recent theory <strong>and</strong> evidence on the reasons<br />

for mergers <strong>and</strong> divestitures, contrasting two opposing views of sell-offs:<br />

empire-building <strong>and</strong> experimentation. e third section reviews some<br />

empirical evidence on the pre-merger causes of divestiture, challenging<br />

the generally accepted, empire-building explanation. e final section<br />

concludes.<br />

Entrepreneurship, Profit, <strong>and</strong> Loss<br />

As discussed in chapter 2 above, Misesian <strong>entrepreneur</strong>ship is a fundamentally<br />

dynamic phenomenon, unfolding in calendar time. Entrepreneurial<br />

profit or loss is the difference between eventual, uncertain revenues<br />

<strong>and</strong> initial outlays, less the general rate of interest. Of course, Mises’s<br />

<strong>entrepreneur</strong>-promoter is absent from textbook models of competitive<br />

general equilibrium in which uncertainty is defined away, replaced by<br />

probabilistic risk. In these models, it is possible to anticipate which actions,<br />

on average, would be profitable. In a world of “true” (structural, rather<br />

than parametric) uncertainty, however, profit opportunities do not exist<br />

“out there,” waiting to be realized by anyone willing to take a specified<br />

action. Instead, profit opportunities are created through <strong>entrepreneur</strong>ial<br />

action. As I read Mises, <strong>entrepreneur</strong>ial skill is not simply luck or “alertness,”<br />

the ability to recognize profit opportunities that appear, ex nihilo,<br />

to the discoverer. Rather, <strong>entrepreneur</strong>ship is judgment: “Alertness is the<br />

mental quality of being on the lookout for something new; judgment is<br />

the mental process of assigning relevance to those things we already know”


55<br />

(High, 1982, p. 167). In this context,<br />

promoter-<strong>entrepreneur</strong>s are those who seek to profit by actively<br />

promoting adjustment to change. ey are not content to passively<br />

adjust their ... activities to readily foreseeable changes or<br />

changes that have already occurred in their circumstances; rather,<br />

they regard change itself as an opportunity to meliorate their own<br />

conditions <strong>and</strong> aggressively attempt to anticipate <strong>and</strong> exploit it.<br />

(Salerno, 1993, p. 123; see also Hülsmann, 1997)<br />

All <strong>entrepreneur</strong>s, particularly those who operate in financial markets,<br />

use economic calculation as their primary decision-making tool. 6 By<br />

economic calculation, Mises means simply the use of present prices <strong>and</strong><br />

anticipated future prices to compare present costs with expected future<br />

benefits. In this way the <strong>entrepreneur</strong> decides what goods <strong>and</strong> services<br />

should be produced, <strong>and</strong> what methods of production should be used<br />

to produce them. “e business of the <strong>entrepreneur</strong> is not merely to<br />

experiment with new technological methods, but to select from the multitude<br />

of technologically feasible methods those which are best fit to supply<br />

the public in the cheapest way with the things they are asking for most<br />

urgently” (Mises, 1951, p. 110). To make this selection, the <strong>entrepreneur</strong><br />

must weigh the costs <strong>and</strong> expected benefits of various courses of action,<br />

<strong>and</strong> for this he needs the cardinal numbers provided by money prices.<br />

Monetary calculation, then, requires private property <strong>and</strong> market prices.<br />

As we saw in chapter 1, Mises’s famous 1920 essay on economic<br />

calculation under socialism is not so much about socialism per se; it is<br />

an argument about the role of prices for capital goods (Rothbard, 1993,<br />

pp. 547–78). Entrepreneurs make decisions about resource allocation<br />

based on their expectations about future prices <strong>and</strong> the information contained<br />

in present prices. To make profits, they need information about<br />

all prices, not only the prices of consumer goods but the prices of factors<br />

of production. Without markets for capital goods, these goods can have<br />

no prices, <strong>and</strong> therefore <strong>entrepreneur</strong>s cannot make judgments about the<br />

relative scarcities of these factors. In short, resources cannot be allocated<br />

efficiently. In any environment, then—socialist or not—where a factor<br />

6 Chapter 2 above argues that financial-market <strong>entrepreneur</strong>ship is a particularly important<br />

form of <strong>entrepreneur</strong>ial activity, though it has received little attention in the Austrian<br />

literature.


56 <br />

of production has no market price, a potential user of that factor will be<br />

unable to make rational decisions about its use. Stated this way, Mises’s<br />

claim is simply that efficient resource allocation in a market economy<br />

requires well-functioning asset markets.<br />

Despite Mises’s explicit focus on <strong>entrepreneur</strong>ship, much of modern<br />

production theory—indeed, the entire neoclassical theory of the firm—<br />

focuses not on <strong>entrepreneur</strong>s, but managers. e traditional theory of<br />

profit maximization is nearly always told from the perspective of the manager,<br />

the agent who operates the plant, not that of the owner, who supplies<br />

the capital to fund the plant. Yet owners control how much authority to<br />

delegate to operational managers, so <strong>capitalist</strong>s are, in an important sense,<br />

the ultimate decision-makers. To underst<strong>and</strong> the firm, then, we must focus<br />

on the actions <strong>and</strong> plans of the suppliers of financial capital, the <strong>capitalist</strong><strong>entrepreneur</strong>s.<br />

It is true, of course, that when <strong>capitalist</strong>-<strong>entrepreneur</strong>s supply resources<br />

to firms, they usually delegate to managers the day-to-day responsibility for<br />

use of those resources. e resulting possibility for managerial discretion is<br />

of course the focal problem of the modern literature on corporate finance<br />

<strong>and</strong> the theory of the firm. As discussed in chapter 2 above, the literature<br />

on corporate governance identifies a variety of mechanisms by which<br />

shareholders can limit this discretion, such as establishing boards of directors,<br />

using performance-based pay, adopting the “M-form” structure, <strong>and</strong><br />

exploiting competition among managers <strong>and</strong> potential managers. Outside<br />

the firm, competition in product, labor, <strong>and</strong> capital markets helps align<br />

managers’ interests with those of shareholders. 7<br />

We should therefore be cautious in attributing the eventual divestiture<br />

of many acquisitions, particularly during the 1960s <strong>and</strong> 1970s, to managerial<br />

motives. Moreover, the claim that the acquisitive conglomerates of<br />

the 1960s <strong>and</strong> 1970s were inefficient is inconsistent with recent evidence<br />

that during those years, diversifying acquisitions—particularly those that<br />

created internal capital markets—tended to increase the market values of<br />

the acquiring firms (Matsusaka, 1993; Hubbard <strong>and</strong> Palia, 1999; Klein,<br />

2001). In light of this evidence, “[t]he simple view that the 1980s ‘bustups’<br />

were a corrective to past managerial excesses is untenable” (Matsusaka,<br />

7 Jensen (1993) argues that internal control mechanisms are generally weak <strong>and</strong> ineffective,<br />

while external control mechanisms—where allowed to function—are typically<br />

superior.


57<br />

1993, p. 376). In short, both theory <strong>and</strong> empirical evidence cast doubt<br />

on the conventional wisdom that corporate managers made systematic,<br />

predictable mistakes by acquiring (often unrelated) subunits during the<br />

1960s <strong>and</strong> 1970s, <strong>and</strong> that financial-market participants made systematic<br />

mistakes by approving these acquisitions.<br />

Mergers, Sell-offs, <strong>and</strong> Efficiency: Theory <strong>and</strong> Evidence<br />

Why, in general, do firms exp<strong>and</strong> <strong>and</strong> diversify through merger? Why<br />

do they sometimes retreat <strong>and</strong> “refocus” through divestiture? e theory<br />

of merger is a subset of the theory of the optimal size <strong>and</strong> shape of the<br />

firm, a relatively undeveloped area in the Austrian literature. Chapters 1<br />

<strong>and</strong> 2 above argue for a modified Coasian, or contractual, view of firm<br />

boundaries, in which the limits to organization are given by the need to<br />

perform economic calculation using prices generated in external markets.<br />

Other writers see the Austrian approach as more congenial to the resourcebased<br />

theory of the firm, defining firms’ capabilities in terms of Hayekian<br />

tacit knowledge (Langlois, 1992, 1994a; Minkler, 1993a). In either case,<br />

we can think of merger or takeover as a response to a valuation discrepancy:<br />

acquisition occurs when the value of an existing firm’s assets is greater to<br />

an outside party than to its current owners. Put differently, a merger can<br />

be a response to economies of scope, in that the value of the merging firms’<br />

assets combined exceeds their joint values separately. 8 As with any voluntary<br />

exchange, the transaction is (ex ante) advantageous to both parties,<br />

<strong>and</strong> should thus be welfare-enhancing.<br />

New combinations of corporate assets can generate efficiencies by<br />

replacing poorly performing managers (Jensen <strong>and</strong> Ruback, 1983; Mitchell<br />

8 Two popular explanations for multiproduct economies of scope center on internal<br />

capital markets <strong>and</strong> strategic resources. According to the internal-capital-markets hypothesis,<br />

as expressed by Alchian (1969), Williamson (1975), Gertner, et al. (1994), <strong>and</strong> Stein<br />

(1997), internal capital markets have advantages where access to external funds is limited.<br />

e central office of the diversified firm can use informational advantages, residual control<br />

rights, <strong>and</strong> its ability to intervene selectively in divisional affairs to allocate resources within<br />

the firm better than the external capital markets would do if the divisions were st<strong>and</strong>alone<br />

firms. In the resource-based view, the firm is regarded as a stock of knowledge,<br />

establishing a range of competence that may extend across multiple product lines. Excess<br />

profits or supranormal returns are seen as rents accruing to unique factors of production<br />

(Montgomery <strong>and</strong> Wernerfelt, 1988) <strong>and</strong> firms diversify because they have excess capacity<br />

in these unique factors.


58 <br />

<strong>and</strong> Lehn, 1990), creating operating synergies (Weston, Chung, <strong>and</strong> Hoag,<br />

1990, pp. 194–95), or establishing internal capital markets (Alchian,<br />

1969; Williamson, 1975; Gertner, et al., 1994; Stein, 1997). In particular,<br />

considerable evidence suggests that the market for corporate control<br />

disciplines incumbent management. For example, Morck, Shleifer, <strong>and</strong><br />

Vishny (1988) found that firms with lower Tobin’s q-ratios are more likely<br />

to be targets of takeovers. Tobin’s q measures the ratio of the firm’s market<br />

value to the replacement cost (or book value) of its assets. Because firms<br />

with low market-to-book ratios have low expected cash flows relative to the<br />

amount of invested capital, the market-to-book ratio can be interpreted as<br />

a measure of the firm’s investment opportunities (Smith <strong>and</strong> Watts, 1992;<br />

Gaver <strong>and</strong> Gaver, 1993), or as a measure of managerial inefficiency or<br />

agency conflict within the firm (Lang, Stulz, <strong>and</strong> Walkling, 1991). Low-q<br />

firms are the most likely takeover targets.<br />

Given the benefits of takeovers, why are many mergers later “reversed”<br />

in a divestiture or spin-off? Here we distinguish between two basic views.<br />

e first, which may be termed empire-building, holds that entrenched<br />

managers make acquisitions, often paying with the acquiring firm’s (inflated)<br />

stock, primarily to increase their own power, prestige or control.<br />

ese acquisitions produce negligible efficiency gains, <strong>and</strong> are thus more<br />

likely to be divested ex post. Most important, because the acquiring firm’s<br />

motives are suspect, such acquisitions are ex ante inefficient; neutral observers<br />

can predict, based on pre-merger characteristics, that these mergers<br />

are unlikely to be viable over time. By permitting these acquisitions,<br />

capital-market participants are also guilty of systematic error. Admittedly,<br />

in the empire-building view, markets did eventually correct these mistakes<br />

with the restructurings of the 1980s. 9 Still, farsighted regulators could<br />

have reduced social costs by limiting such acquisitions in the first place.<br />

A second view, which we term <strong>entrepreneur</strong>ial market process, acknowledges<br />

that unprofitable acquisitions may be mistakes ex post, but argues<br />

9 is raises the question of why, if managers were sufficiently entrenched to make<br />

inefficient acquisitions in the first place, would they not remain sufficiently entrenched<br />

to hold on to poorly performing targets, rather than divest them <strong>and</strong> risk revealing their<br />

underlying objectives? Boot (1992, p. 1402) argues that an entrenched manager will not<br />

divest because the external market will take divestiture as an admission of failure <strong>and</strong> a bad<br />

signal of his ability. e argument that divestitures indicate agency problems thus assumes<br />

a change in corporate control between the original acquisitions <strong>and</strong> the later divestitures.


59<br />

that poor long-term performance does not indicate ex ante inefficiency. In<br />

the market-process perspective, a divestiture of previously acquired assets<br />

may mean simply that profit-seeking <strong>entrepreneur</strong>s have updated their<br />

forecasts of future conditions or otherwise learned from experience. As<br />

Mises (1949, p. 582) puts it, “the outcome of action is always uncertain.<br />

Action is always speculation.” Consequently, “the real <strong>entrepreneur</strong> is a<br />

speculator, a man eager to utilize his opinion about the future structure of<br />

the market for business operations promising profits. is specific anticipative<br />

underst<strong>and</strong>ing of the conditions of the uncertain future defies any<br />

rules <strong>and</strong> systematization” (Mises, 1949, p. 582, emphasis in original). 10<br />

As discussed above, this notion of <strong>entrepreneur</strong>ial decision making<br />

under uncertainty squares with recent theories of acquisitions as a form of<br />

experimentation (Mosakowski, 1997; Boot, Milbourn, <strong>and</strong> akor, 1999;<br />

Matsusaka, 2001). In these models, profit-seeking <strong>entrepreneur</strong>s can learn<br />

their own capabilities only by trying various combinations of activities,<br />

which could include diversifying into new industries. Firms may thus<br />

make diversifying acquisitions even if they know these acquisitions are<br />

likely to be reversed in a divestiture. is process generates information<br />

that is useful for revising <strong>entrepreneur</strong>ial plans, <strong>and</strong> thus an acquisition<br />

strategy may be successful even if individual acquisitions are not. In these<br />

cases, the long-term viability of an acquisition may be systematically related<br />

to publicly observable, pre-merger characteristics associated with experimentation,<br />

but not characteristics associated with managerial discretion.<br />

To explain the particular pattern of mergers <strong>and</strong> acquisitions observed<br />

over the last several decades, market-process explanations must appeal to<br />

changes in the legal, political, competitive, or regulatory environments that<br />

affect the ability of <strong>entrepreneur</strong>s to anticipate future conditions. Why,<br />

for instance, was it particularly difficult for <strong>entrepreneur</strong>s to forecast the<br />

success of acquisitions in the 1960s <strong>and</strong> 1970s? Why did <strong>entrepreneur</strong>s<br />

feel a greater need to experiment with various combinations of businesses<br />

during those years?<br />

One possibility is that complex organizations with active internal capital<br />

markets were necessary in the 1960s, but became less important after<br />

capital markets were deregulated in the 1970s. e investment community<br />

10 See chapter 6 below for details on Mises’s approach to uncertainty.


60 <br />

in the 1960s has been described as a small, close-knit group where competition<br />

was minimal <strong>and</strong> peer influence strong Bernstein (1992). As Bhidé<br />

(1990, p. 76) puts it, “internal capital markets . .. may well have possessed<br />

a significant edge because the external markets were not highly developed.<br />

In those days, one’s success on Wall Street reportedly depended far more<br />

on personal connections than analytical prowess.” During that period, the<br />

financial markets were relatively poor sources of capital. In 1975, the<br />

SEC deregulated brokerage houses <strong>and</strong> removed its rule on fixed-price<br />

commissions. e effect of deregulation, not surprisingly, was to increase<br />

competition among providers of investment services. “is competitive<br />

process has resulted in a significant increase in the ability of our external<br />

capital markets to monitor corporate performance <strong>and</strong> allocate resources”<br />

(p. 77). As the cost of external finance has fallen, firms have tended to rely<br />

less on internal finance, <strong>and</strong> thus the value added from internal-capitalmarket<br />

allocation has fallen. Consequently, firms have adopted simpler,<br />

more “focused” structures that rely more heavily on external capital markets<br />

<strong>and</strong> outsourcing, possibly explaining some of the divestitures observed<br />

in the last two decades.<br />

Are Divestitures Predictable? Evidence from a Duration Study<br />

is section summarizes some ongoing research on the causes of divestiture<br />

(Klein <strong>and</strong> Klein, 2008). If acquisitions are most often symptoms of managerial<br />

empire-building, as suggested by Ravenscraft <strong>and</strong> Scherer (1987),<br />

Porter (1987), <strong>and</strong> other critics, then pre-merger characteristics associated<br />

with high levels of managerial discretion should be systematically related<br />

to the long-term failure <strong>and</strong> reversal of these acquisitions. In the marketprocess<br />

view, by contrast, long-term performance should be correlated only<br />

with pre-merger characteristics associated with experimentation, rapidly<br />

changing environments, or knowledge-intensive industries. Our empirical<br />

research finds little support for the empire-building hypothesis, <strong>and</strong><br />

much stronger support for the market-process view. Specifically, we find<br />

that most characteristics typically associated with empire-building are poor<br />

predictors of merger duration. e evidence also suggests that divestiture<br />

is more likely when the original acquisition is driven by industry-specific<br />

competitive or regulatory shocks.


61<br />

Klein <strong>and</strong> Klein (2008) study 222 pairs of firms that merged during<br />

the 1977–1983 period. Of the 222 acquisitions, 64, or almost 30 percent,<br />

had been divested by July 1995. We used a duration or “hazard” model<br />

to study the effects of pre-merger characteristics on the time to divestiture.<br />

Duration models help explain how exogenous factors, unobserved factors,<br />

<strong>and</strong> time itself affect the average duration until some discrete event (in our<br />

case, divestiture) occurs. Duration analysis allows us to see, historically,<br />

how characteristics of the acquiring <strong>and</strong> acquired firms affect the likelihood<br />

that the acquired firm will later be divested.<br />

To study the effects of pre-merger characteristics on average merger<br />

duration, we estimated a hazard regression of duration (measured as the<br />

natural logarithm of the number of days) on a constant <strong>and</strong> on a series<br />

of potentially exogenous factors. For assessing the empire-building hypothesis,<br />

we included three characteristics associated with high levels of<br />

managerial discretion: relatedness of target <strong>and</strong> acquirer, differences in<br />

price-earnings ratios, <strong>and</strong> the medium of payment. Relatedness addresses<br />

the common view that managers deliberately pursue unrelated targets to<br />

exp<strong>and</strong> their control or make themselves more valuable to the firm. Following<br />

Kaplan <strong>and</strong> Weisbach (1992), we examined this claim by constructing<br />

a dummy variable equal to one if the acquiring <strong>and</strong> target firm share<br />

at least one two-digit SIC code <strong>and</strong> zero otherwise.<br />

Differences in price-earnings ratios are commonly seen as another indicator<br />

of merger motives. Merger critics have often suggested that acquiring<br />

firms grow <strong>and</strong> prosper by “bootstrapping.” is refers to the practice<br />

whereby bidding firms seek targets with low P/E ratios to boost their reported<br />

earnings per share. It is trivially mathematically true that when a<br />

firm with a high P/E multiple acquires a firm with a low P/E multiple <strong>and</strong><br />

pays with its own stock, the acquirer’s earnings per share will rise, simply<br />

because the combined earnings of the two firms will then be divided by a<br />

smaller number of total shares outst<strong>and</strong>ing. Hence, it is argued, acquiring<br />

firms can exp<strong>and</strong> rapidly, with market approval, as managers exploit this<br />

accounting opportunity. 11<br />

11 is is Malkiel’s (1990, p. 58) explanation for the conglomerate boom: “the major<br />

impetus for the conglomerate wave of the 1960s was that the acquisition process itself<br />

could be made to produce growth in earnings per share.... By an easy bit of legerdemain,<br />

[conglomerate managers] could put together a group of companies with no basic potential<br />

at all <strong>and</strong> produce steadily rising per-share earnings.” For a more balanced discussion of


62 <br />

Of course, this argument assumes market participants could be systematically<br />

fooled by a simple algebraic trick. Admittedly, much more<br />

complicated financial <strong>and</strong> balance-sheet manipulations are often used in<br />

corporate-control transactions: bidders in the 1960s <strong>and</strong> 1970s sometimes<br />

financed acquisitions with convertible bonds, convertible preferred stocks,<br />

<strong>and</strong> other unique instruments. Although investors could (<strong>and</strong> eventually<br />

did) require that earnings be reported on a “fully diluted” basis, to take<br />

account of these manipulations, Malkiel (1990, p. 61) reports that “most<br />

investors in the middle 1960s ignored such niceties <strong>and</strong> were satisfied only<br />

to see steadily <strong>and</strong> rapidly rising earnings.” However, there is no evidence<br />

that bootstrapping was either prevalent or successful (Barber, Palmer, <strong>and</strong><br />

Wallace, 1995; Matsusaka, 1993).<br />

Nonetheless, we included a measure of relative P/E ratios to see if acquirers<br />

that choose targets with lower P/E ratios are historically more likely<br />

to divest those same targets, implying that bootstrapping does tend to fool<br />

investors, as increases in reported earnings disguise inefficient acquisitions.<br />

We also included a series of dummy variables to represent the medium<br />

of payment used in the merger. Several theories suggest that how an<br />

acquisition is financed can affect performance. First, the bootstrapping<br />

technique described above works only for mergers financed by stock swap.<br />

Second, Jensen (1986) holds that financing takeovers by issuing debt serves<br />

to discipline the acquiring firm’s management by reducing post-merger<br />

discretion in the use of free cash flow. If true, we would expect entrenched<br />

managers to avoid making acquisitions using debt, opting for stock swaps<br />

instead.<br />

In the market-process or experimentation view, by contrast, divestitures<br />

occur when the acquirer receives new information about the target<br />

after the merger has taken place. Plausibly, some relevant characteristics<br />

of potential target firms can be learned only by experience, forcing<br />

<strong>entrepreneur</strong>s to revise their plans accordingly. What kinds of targets are<br />

most likely to have unknown characteristics? Large firms engage in more<br />

activities than smaller firms, so potential acquirers have more to learn. On<br />

the other h<strong>and</strong>, smaller firms are less likely to have been written about in<br />

the business press, so one could plausibly argue that private information<br />

is a bigger problem for small targets. 12 We included target size in our<br />

the bootstrapping practice see Lynch (1971, pp. 55–56).<br />

12 However, in our sample, all targets are themselves publicly traded corporations, so


63<br />

regressions to see if either aspect is relevant. Firms in rapidly changing,<br />

knowledge-intensive industries are also likely to have characteristics hidden<br />

from potential acquirers. To capture this effect, we created a dummy<br />

variable based on two-digit SIC codes. e dummy takes a value of one<br />

if the target is in any of the following industries: computers (systems,<br />

software, <strong>and</strong> services), medical products, communications, aerospace, <strong>and</strong><br />

miscellaneous high-tech industries. We also included target R&D because<br />

R&D is difficult to value, especially to outsiders, <strong>and</strong> thus firms in R&Dintensive<br />

industries are likely to have hidden characteristics. Potential<br />

acquirers would know potential targets’ R&D expenditures (which is reported),<br />

but this may not give the acquirers much information on the<br />

quality of the research or even the content of the R&D.<br />

Finally, unrelated acquisitions, as discussed above, may be a form of experimentation,<br />

as firms try new combinations of activities to find those that<br />

best fit their existing capabilities. Although match-seeking acquisitions are<br />

more likely to be divested, they can still be part of a value-maximizing<br />

acquisition strategy. Our relatedness variable, described above, can proxy<br />

for match-seeking behavior. However, the best way to identify matchseeking<br />

firms is to look directly at historical patterns of acquisitions <strong>and</strong><br />

divestitures. A firm with a history of repeated acquisitions <strong>and</strong> divestitures,<br />

especially acquisitions into unrelated industries, is likely to be a matchseeker,<br />

<strong>and</strong> thus any current acquisition is more likely to be divested. Unfortunately,<br />

our merger sample is too small to compile detailed acquisition<br />

<strong>and</strong> divestiture histories on individual acquirers. As a first approximation,<br />

we searched our sample for acquiring firms with at least one previous<br />

acquisition that was later divested within a few years of the acquisition.<br />

We created a dummy variable equal to one if the acquirer in a particular<br />

merger met these criteria, <strong>and</strong> zero otherwise. 13<br />

As noted above, periods of intense merger activity in particular industries<br />

may be responses to industry-specific competitive or regulatory<br />

shocks. Mitchell <strong>and</strong> Mulherin (1996), Andrade, et al. (2001), <strong>and</strong> Andrade<br />

<strong>and</strong> Stafford (2004) argue that mergers tend to occur in industry<br />

clusters, suggesting that industry-specific factors are important. Mitchell<br />

lack of media exposure is unlikely to be a problem.<br />

13 Mosakowski (1997) suggests that younger firms face greater uncertainty, or a higher<br />

level of “causal ambiguity,” about the best use of their resources, which implies that firm<br />

age could also be a proxy for match-seeking behavior.


64 <br />

<strong>and</strong> Mulherin argue that corporate takeovers are often the most cost-effective<br />

way for industries to respond to these shocks. Moreover, they add,<br />

“because takeovers are driven in part by industry shocks, it is not surprising<br />

that many firms exhibit volatile performance following takeovers, with<br />

actual failures following some negative shocks” (Mitchell <strong>and</strong> Mulherin,<br />

1996, p. 195).<br />

To capture the effects of industry-specific shocks such as regulatory <strong>and</strong><br />

tax changes, we included measures of industry clustering, both for acquirers<br />

<strong>and</strong> for targets, in our regressions. We did find substantial clustering<br />

in our sample. For example, slightly more than half of the mergers during<br />

the 1977–83 period occurred in only five of the thirty-seven (two-digit)<br />

SIC industries in our sample, both for acquirers <strong>and</strong> targets, with threequarters<br />

occurring in ten industries. We constructed clustering variables<br />

by counting the number of mergers in each two-digit SIC category in each<br />

year <strong>and</strong> creating variables for each merger corresponding to the number<br />

of mergers occurring (a) within one year of the merger under observation<br />

(including the year before the merger, the year of the merger, <strong>and</strong> the year<br />

after the merger, to span a three-year window), (b) within two years of the<br />

merger (a five-year window), <strong>and</strong> (c) within the entire sample (a seven-year<br />

window). If risky acquisitions or increased levels of experimentation tend<br />

to appear during periods of industry-specific shocks, then these clustering<br />

variables will have negative <strong>and</strong> significant effects on the length of time to<br />

divestiture.<br />

Our results challenge the empire-building hypothesis <strong>and</strong> offer evidence<br />

more consistent with the market-process view. Of the variables<br />

associated with agency problems, only relatedness has a statistically significant<br />

effect on merger duration. Neither P/E differences nor the medium<br />

of payment has a statistically significant coefficient in any of several specifications.<br />

e coefficient on relatedness is positive, meaning that related<br />

acquisitions are less likely, on average, to be divested (as in Kaplan <strong>and</strong><br />

Weisbach, 1992). However, the coefficient on relatedness is also consistent<br />

with the market-process explanation. Of the five variables associated with<br />

this view, the coefficient on relatedness is positive <strong>and</strong> significant, the coefficient<br />

on target R&D is negative <strong>and</strong> significant, <strong>and</strong> the coefficient on<br />

the match-seeking indicator is negative <strong>and</strong> significant, all as expected. e<br />

coefficients on target size <strong>and</strong> the indicator for high-technology industries<br />

have the expected signs (positive <strong>and</strong> negative, respectively) but are not


65<br />

statistically significant.<br />

Overall, our findings suggest that the divestitures in our sample are<br />

not, on average, the predictable result of unwise acquisitions. Rather,<br />

divestitures follow experimentation <strong>and</strong> learning, healthy characteristics<br />

of a market economy. Moreover, industry clustering appears to have a<br />

regular effect on average merger duration. e coefficients on our acquirerclustering<br />

variables are consistently negative <strong>and</strong> statistically significant.<br />

(e coefficients on the target-clustering variables, by contrast, are not<br />

statistically significant.) is suggests that volatile performance does follow<br />

shocks, as suggested by Mitchell <strong>and</strong> Mulherin (1996).<br />

is finding is consistent with the view that firms make acquisitions<br />

when faced with increased uncertainty (see Spulber, 1992, pp. 557–59).<br />

Regulatory interference could be a major cause of such uncertainty. As discussed<br />

above, government intervention makes economic calculation more<br />

difficult, <strong>and</strong> can ultimately render calculation impossible. When faced<br />

with increased regulatory interference, firms apparently respond by experimenting,<br />

making riskier acquisitions, <strong>and</strong> consequently making more<br />

mistakes, ex post.<br />

Conclusions<br />

Do <strong>entrepreneur</strong>s make predictable mistakes? eory <strong>and</strong> evidence suggest<br />

otherwise. Contrary to the conventional wisdom on mergers <strong>and</strong> sell-offs,<br />

divestitures of previously acquired assets do not necessarily indicate that<br />

the original acquisitions were mistakes. Indeed, empire-building motives<br />

do not seem to be systematically related to long-term merger performance.<br />

Instead, divestitures are more likely to be associated with experimentation,<br />

learning, <strong>and</strong> other socially beneficial activities.<br />

Acquisitions are uncertain endeavors, <strong>and</strong> the <strong>entrepreneur</strong>-promoter<br />

—along with the manager to whom he delegates authority—is a speculator.<br />

If the consequences of his actions were determinate, he would not be an<br />

<strong>entrepreneur</strong>, but rather, as some economic theories seem to treat him, “a<br />

soulless automaton” (Mises, 1949, p. 582). However, the future can never<br />

be known with certainty; long-term profit <strong>and</strong> loss cannot be predicted<br />

based on current information. As Mises explains:<br />

What distinguishes the successful <strong>entrepreneur</strong> <strong>and</strong> promoter from<br />

other people is precisely the fact that he does not let himself be


66 <br />

guided by what was <strong>and</strong> is, but arranges his affairs on the ground<br />

of his opinion about the future. He sees the past <strong>and</strong> the present as<br />

other people do; but he judges the future in a different way. (p. 585)<br />

As discussed above, it is hardly surprising that these judgments are<br />

less than perfect. e relevant question for policy is whether there is a<br />

feasible alternative to market-based corporate governance. Our reading of<br />

the political-economy literature leaves us doubtful that such an alternative<br />

exists.


CHAPTER 4<br />

The Entrepreneurial Organization of<br />

Heterogeneous Capital †<br />

With Kirsten Foss, Nicolai J. Foss, <strong>and</strong> S<strong>and</strong>ra K. Klein<br />

e theory of <strong>entrepreneur</strong>ship comes in many guises. Management scholars<br />

<strong>and</strong> economists have made the <strong>entrepreneur</strong> an innovator, a leader, a<br />

creator, a discoverer, an equilibrator, <strong>and</strong> more. In only a few of these<br />

theories, however, is <strong>entrepreneur</strong>ship explicitly linked to asset ownership<br />

(examples include Casson, 1982; Foss, 1993b; Foss <strong>and</strong> Klein, 2005;<br />

Knight, 1921; Langlois <strong>and</strong> Cosgel, 1993; Mises, 1949). Ownership theories<br />

of <strong>entrepreneur</strong>ship start with the proposition that <strong>entrepreneur</strong>ial<br />

judgment is costly to trade, an idea originally suggested by Knight (1921).<br />

When judgment is complementary to other assets, it makes sense for <strong>entrepreneur</strong>s<br />

to own these complementary assets. e <strong>entrepreneur</strong>’s role,<br />

then, is to arrange or organize the capital goods he owns. Entrepreneurial<br />

judgment is ultimately judgment about the control of resources.<br />

In a world of identical capital goods, <strong>entrepreneur</strong>ial judgment plays a<br />

relatively minor role. Unfortunately, mainstream neoclassical economics,<br />

† Published originally in Journal of Management Studies 44, no. 7 (November 2007):<br />

1165–86.<br />

67


68 <br />

upon which most economic theories of <strong>entrepreneur</strong>ship are based, lacks a<br />

systematic theory of capital heterogeneity. Strongly influenced by Knight’s<br />

(1936) concept of capital as a permanent, homogeneous fund of value,<br />

rather than a discrete stock of heterogeneous capital goods, neoclassical<br />

economists have devoted little attention to capital theory. For this reason,<br />

ownership theories of <strong>entrepreneur</strong>ship, as well as contemporary theories<br />

of firm boundaries, ownership, <strong>and</strong> strategy, are not generally founded on<br />

a systematic theory of capital or asset attributes. is chapter outlines the<br />

capital theory associated with the Austrian school of economics <strong>and</strong> derives<br />

implications for <strong>entrepreneur</strong>ship <strong>and</strong> economic organization.<br />

e Austrian school of economics (Menger, 1871; Böhm-Bawerk,<br />

1889; Mises, 1949; Hayek, 1948, 1968b; Kirzner, 1973; Lachmann,<br />

1956; Rothbard, 1962) is well known in management studies for its<br />

contributions to the theory of <strong>entrepreneur</strong>ship <strong>and</strong> the complementary<br />

“market process” account of economic activity (Chiles, 2003; Chiles <strong>and</strong><br />

Choi, 2000; Hill <strong>and</strong> Deeds, 1996; Jacobson, 1992; Langlois, 2001;<br />

Roberts <strong>and</strong> Eisenhardt, 2003). Other characteristically Austrian ideas<br />

such as the time structure of capital <strong>and</strong> the “malinvestment” theory of<br />

the business-cycle theory have received much less attention. To several<br />

Austrians, the theory of <strong>entrepreneur</strong>ship was closely related to the theory<br />

of capital. As Lachmann (1956, pp. 13, 16) argued: “We are living in a<br />

world of unexpected change; hence capital combinations . . . will be ever<br />

changing, will be dissolved <strong>and</strong> reformed. In this activity, we find the real<br />

function of the <strong>entrepreneur</strong>.” It is this “real function” that we elaborate<br />

in the following.<br />

Management scholars will hardly be startled by the claim that <strong>entrepreneur</strong>s<br />

organize heterogeneous capital goods. e management literature<br />

abounds with notions of heterogeneous “resources,” “competencies,”<br />

“capabilities,” “assets,” <strong>and</strong> the like. Linking such work to <strong>entrepreneur</strong>ship<br />

would seem to be a rather natural undertaking (see, e.g. Alvarez <strong>and</strong><br />

Busenitz, 2001). However, modern theories of economic organization are<br />

not built on a unified theory of capital heterogeneity; instead, they simply<br />

invoke ad hoc specificities when necessary. e Austrian school offers<br />

a systematic, comprehensive theory of capital, <strong>and</strong> Austrian notions of<br />

capital heterogeneity can inform, synthesize, <strong>and</strong> improve the treatment<br />

of specificities in the theory of the firm. Adopting the Austrian view of<br />

capital also reveals new sources of transaction costs that influence economic


69<br />

organization.<br />

e chapter proceeds as follows. We begin, building on Foss <strong>and</strong> Klein<br />

(2005), by linking the theory of <strong>entrepreneur</strong>ship <strong>and</strong> the theory of the<br />

firm. e link involves first, defining <strong>entrepreneur</strong>ship as the exercise of<br />

judgment over resource uses under uncertainty, <strong>and</strong> second, viewing the<br />

theory of economic organization as a subset of the theory of asset ownership.<br />

We then discuss “assets” in the specific context of capital theory,<br />

showing that the assumption of heterogeneous capital is necessary to the<br />

theory of the firm. We next summarize the Austrian theory of capital,<br />

elaborating <strong>and</strong> exp<strong>and</strong>ing on those parts of the theory most relevant for<br />

economic organization. e final section weaves these elements together<br />

to provide new insights into key questions of the emergence, boundaries,<br />

<strong>and</strong> internal organization of the firm. We conclude with some suggestions<br />

for testable implications that may be drawn from our theory.<br />

Entrepreneurship, Judgment, <strong>and</strong> Asset Ownership<br />

Entrepreneurs are the founders <strong>and</strong> developers of business firms. Indeed,<br />

the establishment of a new business venture is the quintessential manifestation<br />

of <strong>entrepreneur</strong>ship. Yet, as Foss <strong>and</strong> Klein (2005) point out, the<br />

theory of <strong>entrepreneur</strong>ship <strong>and</strong> the theory of the firm developed largely<br />

in isolation. e economic theory of the firm emerged <strong>and</strong> took shape as<br />

the <strong>entrepreneur</strong> was being banished from microeconomic analysis, first<br />

in the 1930s when the firm was subsumed into neoclassical price theory<br />

(O’Brien, 1984) <strong>and</strong> again in the 1980s as the theory of the firm was<br />

restated using game theory <strong>and</strong> information economics. Modern contributions<br />

to the theory of the firm (Hart, 1995; Milgrom <strong>and</strong> Roberts,<br />

1992; Williamson, 1975, 1985, 1996) mention <strong>entrepreneur</strong>ship only in<br />

passing, if at all.<br />

Foss <strong>and</strong> Klein (2005) show how the theory of <strong>entrepreneur</strong>ship <strong>and</strong><br />

the theory of the firm can be linked using the concept of <strong>entrepreneur</strong>ship<br />

as judgment. 1 is view traces its origins to the first systematic treatment<br />

of <strong>entrepreneur</strong>ship in economics, Richard Cantillon’s Essai sur la nature<br />

de commerce en géneral (1755). It conceives <strong>entrepreneur</strong>ship as judgmental<br />

decision making under conditions of uncertainty. Judgment refers<br />

1 For related treatments along the same lines, see Casson (1982) <strong>and</strong> Langlois <strong>and</strong><br />

Cosgel (1993).


70 <br />

primarily to business decision making when the range of possible future<br />

outcomes, let alone the likelihood of individual outcomes, is generally<br />

unknown (what Knight terms uncertainty, rather than mere probabilistic<br />

risk). More generally, judgment is required “when no obviously correct<br />

model or decision rule is available or when relevant data is unreliable or<br />

incomplete” (Casson, 1993).<br />

As such, judgment is distinct from boldness, daring, or imagination<br />

(Aldrich <strong>and</strong> Wiedenmayer, 1993; Begley <strong>and</strong> Boyd, 1987; Ch<strong>and</strong>ler <strong>and</strong><br />

Jansen, 1992; Hood <strong>and</strong> Young, 1993; Lumpkin <strong>and</strong> Dess, 1996), innovation<br />

(Schumpeter, 1911), alertness (Kirzner, 1973), leadership (Witt,<br />

1998), <strong>and</strong> other concepts of <strong>entrepreneur</strong>ship that appear in the economics<br />

<strong>and</strong> management literatures. Judgment must be exercised in mundane<br />

circumstances, as Knight (1921) emphasized, for ongoing operations<br />

as well as new ventures. Alertness is the ability to react to existing opportunities<br />

while judgment refers to the creation of new opportunities. 2<br />

ose who specialize in judgmental decision making may be dynamic,<br />

charismatic leaders, but they need not possess these traits. In short, decision<br />

making under uncertainty is <strong>entrepreneur</strong>ial, whether it involves<br />

imagination, creativity, leadership, <strong>and</strong> related factors or not.<br />

Knight (1921) introduces judgment to link profit <strong>and</strong> the firm to uncertainty.<br />

Judgment primarily refers to the process of businessmen forming<br />

estimates of future events in situations in which the relevant probability<br />

distributions are themselves unknown. Entrepreneurship represents<br />

judgment that cannot be assessed in terms of its marginal product <strong>and</strong><br />

which cannot, accordingly, be paid a wage (Knight, 1921, p. 311). In<br />

other words, there is no market for the judgment that <strong>entrepreneur</strong>s rely<br />

on, <strong>and</strong> therefore exercising judgment requires the person with judgment<br />

to start a firm. Of course, judgmental decision-makers can hire consultants,<br />

forecasters, technical experts, <strong>and</strong> so on. However, as we explain<br />

below, in doing so they are exercising their own <strong>entrepreneur</strong>ial judgment.<br />

Judgment thus implies asset ownership, for judgmental decision making<br />

is ultimately decision making about the employment of resources. An<br />

2 In Kirzner’s treatment, <strong>entrepreneur</strong>ship is characterized as “a responding agency. I<br />

view the <strong>entrepreneur</strong> not as a source of innovative ideas ex nihilo, but as being alert to<br />

the opportunities that exist already <strong>and</strong> are waiting to be noticed” (Kirzner, 1973, p. 74,<br />

emphasis in original)


71<br />

<strong>entrepreneur</strong> without capital goods is, in Knight’s sense, no <strong>entrepreneur</strong>. 3<br />

e notion of <strong>entrepreneur</strong>ship as judgment implies an obvious link<br />

with the theory of the firm, particularly those theories (transaction cost<br />

economics <strong>and</strong> the property-rights approach) that put asset ownership at<br />

the forefront of firm organization (Hart 1995; Williamson 1996; cf. also<br />

Langlois <strong>and</strong> Cosgel 1993). e firm is defined as the <strong>entrepreneur</strong> plus<br />

the alienable assets he owns <strong>and</strong> therefore ultimately controls. e theory<br />

of the firm then becomes a theory of how the <strong>entrepreneur</strong> arranges his<br />

heterogeneous capital assets, what combinations of assets will he seek to<br />

acquire, what (proximate) decisions will he delegate to subordinates, how<br />

will he provide incentives <strong>and</strong> use monitoring to see that his assets are<br />

used consistently with his judgments, <strong>and</strong> so on. Given this emphasis on<br />

<strong>entrepreneur</strong>ship, one might expect the modern theory of the firm to be<br />

based on a coherent, systematic theory of capital. is is not the case,<br />

however.<br />

Capital Theory <strong>and</strong> the Theory of the Firm<br />

Shmoo Capital <strong>and</strong> Its Implications<br />

Modern (neoclassical) economics focuses on a highly stylized model of the<br />

production process. e firm is a production function, a “black box” that<br />

transforms inputs (l<strong>and</strong>, labor, capital) into output (consumer goods). We<br />

noted in chapters 1 <strong>and</strong> 2 that this model omits the critical organizational<br />

details of production, rarely looking inside the black box to see how hierarchies<br />

are structured, how incentives are provided, how teams are organized,<br />

<strong>and</strong> the like. An equally serious omission, perhaps, is that production<br />

is treated as a one-stage process, in which factors are instantly converted<br />

into final goods, rather than a complex, multi-stage process unfolding<br />

through time <strong>and</strong> employing rounds of intermediate goods. “Capital”<br />

is treated as a homogeneous factor of production, the K that appears in<br />

the production function along with L for labor. Following Solow (1957)<br />

models of economic growth typically model capital as what Paul Samuelson<br />

called “shmoo”—an infinitely elastic, fully moldable factor that can be<br />

3 is contrasts with Schumpeter’s <strong>and</strong> Kirzner’s conceptions of <strong>entrepreneur</strong>ship, in<br />

which <strong>entrepreneur</strong>ship can be exercised without the possession of any capital goods. On<br />

this contrast, see Foss <strong>and</strong> Klein (2005).


72 <br />

substituted costlessly from one production process to another.<br />

In a world of shmoo capital, economic organization is relatively unimportant.<br />

All capital assets possess the same attributes, <strong>and</strong> thus the costs of<br />

inspecting, measuring, <strong>and</strong> monitoring the attributes of productive assets<br />

is trivial. Exchange markets for capital assets would be virtually devoid<br />

of transaction costs. A few basic contractual problems—in particular,<br />

principal–agent conflicts over the supply of labor services—may remain,<br />

though workers would all use identical capital assets, <strong>and</strong> this would greatly<br />

contribute to reducing the costs of measuring their productivity.<br />

While transaction costs would not disappear entirely in such a world,<br />

asset ownership would be relatively unimportant. e possibility of specifying<br />

all possible uses of an asset significantly reduces the costs of writing<br />

complete, contingent contracts between resource owners <strong>and</strong> <strong>entrepreneur</strong>s<br />

governing the uses of the relevant assets. 4 Contracts would largely<br />

substitute for ownership, leaving the boundary of the firm indeterminate<br />

(Hart, 1995).<br />

Capital in Modern Theories of the Firm<br />

By contrast, all modern theories of the firm assume (often implicitly) that<br />

capital assets possess varying attributes, so that all assets are not equally<br />

valuable in all uses. Here we review how capital heterogeneity leads to<br />

non-trivial contracting problems, the solutions to which may require the<br />

creation of a firm.<br />

ASSET SPECIFICITY APPROACHES. In transaction cost economics (TCE)<br />

(Williamson, 1975, 1985, 1996) <strong>and</strong> the “new” property-rights approach<br />

(Grossman <strong>and</strong> Hart, 1986; Hart <strong>and</strong> Moore, 1990), some assets are<br />

conceived as specific to particular users. If complete, contingent contracts<br />

specifying the most valuable uses of such assets in all possible states of the<br />

world cannot be written, then owners of productive assets face certain risks.<br />

4 Contracts might still be incomplete because contracting parties have different, subjective<br />

expectations about the likelihood of various contingencies affecting the value of<br />

the (homogeneous) capital asset. Agents may also differ in their ability to learn about<br />

possible uses of the capital good. In other words, Knightian uncertainty plus bounded<br />

rationality could drive contractual incompleteness even in a world without capital heterogeneity.<br />

However, the neoclassical world of shmoo capital is characterized by parametric<br />

uncertainty, common priors, <strong>and</strong> hyperrationality.


73<br />

Primarily, if circumstances change unexpectedly, the original governing<br />

agreement may no longer be effective. e need to adapt to unforeseen<br />

contingencies constitutes an important cost of contracting. Failure to<br />

adapt imposes what Williamson (1991b) calls “maladaptation costs,” the<br />

best known of which is the “holdup” problem associated with relationshipspecific<br />

investments.<br />

It is obvious that maladaptation costs largely disappear if all assets are<br />

equally valuable in all uses. Potential holdup would still be a concern<br />

for owners of relationship-specific human capital <strong>and</strong> raw materials, but<br />

disagreements over the efficient use of capital goods would become irrelevant.<br />

5 e scope of <strong>entrepreneur</strong>ial activity would also be severely reduced,<br />

since <strong>entrepreneur</strong>s would have no need to arrange particular combinations<br />

of capital assets.<br />

RESOURCE- AND KNOWLEDGE-BASED APPROACHES. Resource-based (Barney,<br />

1991; Lippman <strong>and</strong> Rumelt, 2003; Wernerfelt, 1984) <strong>and</strong> knowledgebased<br />

(Grant, 1996; Penrose, 1959) approaches also emphasize capital<br />

heterogeneity, but their focus is not generally economic organization, but<br />

rather competitive advantage. 6 e emphasis in these approaches is not<br />

economic organization, however, but competitive advantage. e latter<br />

is seen as emerging from bundles of resources (including knowledge).<br />

Different resource bundles are associated with different efficiencies translating<br />

into a theory of competitive advantage. Resource- <strong>and</strong> knowledgebased<br />

scholars often emphasize that heterogeneous assets do not give rise<br />

independently to competitive advantages. Rather, it is the interactions<br />

among these resources, their relations of specificity <strong>and</strong> co-specialization,<br />

that generate such advantages (e.g. Barney, 1991; Black <strong>and</strong> Boal, 1994;<br />

Dierickx <strong>and</strong> Cool, 1989). However, this notion is not developed from<br />

any comprehensive perspective on asset specificity <strong>and</strong> co-specialization<br />

(or complementarity) (as in Teece, 1982).<br />

5 Resources that are initially homogeneous could become heterogeneous over time,<br />

through learning by doing or co-specialization of human <strong>and</strong> physical capital. Here we<br />

refer to conditions of permanent homogeneity.<br />

6 Penrose’s approach, unlike modern resource- <strong>and</strong> knowledge-based approaches, did<br />

emphasize one important element of economic organization, namely the rate of growth of<br />

the firm.


74 <br />

“OLD” PROPERTY RIGHTS THEORY. A sophisticated approach to capital heterogeneity<br />

can be drawn from the property-rights approach associated with<br />

economists such as Coase (1960), Alchian (1965), Demsetz (1964, 1967),<br />

<strong>and</strong>, particularly, Barzel (1997). ese writers focus not on individual<br />

assets per se, but on bundles of asset attributes to which property rights<br />

may be held (Foss <strong>and</strong> Foss, 2001).<br />

While it is common to view capital heterogeneity in terms of physical<br />

heterogeneity—beer barrels <strong>and</strong> blast furnaces are different because of<br />

their physical differences—the old property-rights approach emphasizes<br />

that capital goods are heterogeneous because they have different levels <strong>and</strong><br />

kinds of valued attributes (in the terminology of Barzel, 1997). 7 Attributes<br />

are characteristics, functions, or possible uses of assets, as perceived by an<br />

<strong>entrepreneur</strong>. For example, a copying machine has multiple attributes because<br />

it can be used at different times, by different people, <strong>and</strong> for different<br />

types of copying work; that it can be purchased in different colors <strong>and</strong> sizes;<br />

<strong>and</strong> so on. 8 Property rights to the machine itself can be partitioned, in the<br />

sense that rights to its attributes can be defined <strong>and</strong> traded, depending on<br />

transaction costs (Foss <strong>and</strong> Foss, 2001).<br />

Clearly, virtually all assets have multiple attributes. Assets are heterogeneous<br />

to the extent that they have different, <strong>and</strong> different levels of, valued<br />

attributes. Attributes may also vary over time, even for a particular asset.<br />

In a world of “true” uncertainty, <strong>entrepreneur</strong>s are unlikely to know all<br />

relevant attributes of all assets when production decisions are made. Nor<br />

can the future attributes of an asset, as it is used in production, be forecast<br />

with certainty. Future attributes must be discovered, over time, as assets<br />

are used in production. Or, to formulate the problem slightly differently,<br />

future attributes are created as <strong>entrepreneur</strong>s envision new ways of using<br />

assets to produce goods <strong>and</strong> services. 9<br />

7 Foss <strong>and</strong> Foss (2005) link the property rights approach to the resource-based view,<br />

demonstrating how the more “micro” approach of the property rights approach provides<br />

additional insights into resource value. See also Kim <strong>and</strong> Mahoney (2002, 2005) for similar<br />

arguments.<br />

8 Clearly, this notion of subjectively perceived attributes of capital assets is related to<br />

Penrose’s (1959) point that physically identical capital assets may yield different services,<br />

depending on, for example, the nature of the administrative framework in which they are<br />

embedded.<br />

9 In this chapter we do not distinguish between “discovery” <strong>and</strong> “creation” as alternative<br />

conceptions of the <strong>entrepreneur</strong>ial act (Alvarez <strong>and</strong> Barney, 2007). Chapter 5 below<br />

discusses this distinction in detail.


75<br />

SUMMING UP. While capital heterogeneity thus plays an important role<br />

in transaction cost, resource-based, <strong>and</strong> property-rights approaches to the<br />

firm, none of these approaches rests on a unified, systematic theory of<br />

capital. Instead, each invokes the needed specificities in an ad hoc fashion<br />

to rationalize particular trading problems for transaction cost economics,<br />

asset specificity; for capabilities theories, tacit knowledge; <strong>and</strong> so on. Some<br />

writers (Demsetz, 1991; Langlois <strong>and</strong> Foss, 1999; Winter, 1988) argue that<br />

the economics of organization has shown a tendency (albeit an imperfect<br />

one) to respect an implicit dichotomy between production <strong>and</strong> exchange.<br />

us, as Langlois <strong>and</strong> Foss (1999) argue, there is an implicit agreement,<br />

that the production function approach with its attendant assumptions (e.g.<br />

blueprint, knowledge) tells us what we need to know about production, so<br />

theories of the firm can focus on transacting <strong>and</strong> how transactional hazards<br />

can be mitigated by organization. Production issues, including capital<br />

theory, never really take center stage. is is problematic if production<br />

itself reveals new problems of transacting that may influence economic<br />

organization.<br />

The Attributes Approach to Capital Heterogeneity<br />

An alternative tradition in economics, the Austrian school, does have a systematic,<br />

comprehensive theory of capital, though it has not generally been<br />

applied to the business firm. 10 Instead, most of the substantial literature on<br />

Austrian capital theory focuses on the economy’s overall capital structure<br />

<strong>and</strong> how money <strong>and</strong> credit markets affect the allocation of resources across<br />

different stages of the production process. 11<br />

Austrian Capital Theory<br />

e concept of heterogeneous capital has a long <strong>and</strong> distinguished place<br />

in Austrian economics. 12 Early Austrian writers argued that capital has<br />

10 Of the several dozen papers on Austrian economics <strong>and</strong> the theory of the firm (including,<br />

for instance, the papers collected in Foss <strong>and</strong> Klein, 2002), only a few deal with<br />

Austrian capital theory (see Chiles, Meyer, <strong>and</strong> Hench, 2004; Lewin, 2005; Yu, 1999; <strong>and</strong><br />

various papers by the present authors)<br />

11 Hayek’s 1974 Nobel Prize in economics was awarded for his technical work on the<br />

business cycle <strong>and</strong> not, as is commonly believed, for his later work on knowledge <strong>and</strong><br />

“spontaneous order.” For a modern restatement of Austrian business cycle theory, see<br />

Garrison (2000).<br />

12 For overviews see Strigl (1934), Kirzner (1966), <strong>and</strong> Lewin (1999).


76 <br />

a time dimension as well as a value dimension. Carl Menger (1871),<br />

founder of the Austrian school, characterized goods in terms of “orders”:<br />

goods of lowest order are those consumed directly. Tools <strong>and</strong> machines<br />

used to produce those consumption goods are of a higher order, <strong>and</strong> the<br />

capital goods used to produce the tools <strong>and</strong> machines are of an even higher<br />

order. Building on his theory that the value of all goods is determined by<br />

their ability to satisfy consumer wants (i.e. their marginal utility), Menger<br />

showed that the value of the higher-order goods is given or “imputed” by<br />

the value of the lower-order goods they produce. Moreover, because certain<br />

capital goods are themselves produced by other, higher-order capital<br />

goods, it follows that capital goods are not identical, at least by the time<br />

they are employed in the production process. e claim is not that there is<br />

no substitution among capital goods, but that: the degree of substitution<br />

is limited; as Lachmann (1956) put it, capital goods are characterized by<br />

“multiple specificity.” Some substitution is possible, but only at a cost. 13<br />

Kirzner (1966) added an important refinement to the Austrian theory<br />

of capital by emphasizing the role of the <strong>entrepreneur</strong> (the theme that<br />

dominates Kirzner’s later, better known, work). Earlier Austrian writers,<br />

particularly Böhm-Bawerk, tried to characterize the economy’s capital<br />

structure in terms of its physical attributes, Böhm-Bawerk attempted to<br />

describe the temporal “length” of the structure of production by a single<br />

number, the “average period of production.” Kirzner’s approach avoids<br />

these difficulties by defining capital assets in terms of subjective, individual<br />

production plans, plans that are formulated <strong>and</strong> continually revised by<br />

profit-seeking <strong>entrepreneur</strong>s. Capital goods should thus be characterized,<br />

not by their physical properties, but by their place in the structure of<br />

13 Hayek’s Prices <strong>and</strong> Production (1931) emphasized the relationship between the value<br />

of capital goods <strong>and</strong> their place in the temporal sequence of production. Because production<br />

takes time, factors of production must be committed in the present for making<br />

final goods that will have value only in the future after they are sold. However, capital<br />

is heterogeneous. As capital goods are used in production, they are transformed from<br />

general-purpose materials <strong>and</strong> components to intermediate products specific to particular<br />

final goods. Consequently, these assets cannot be easily redeployed to alternative uses<br />

if dem<strong>and</strong>s for final goods change. e central macroeconomic problem in a modern<br />

capital-using economy is thus one of intertemporal coordination: how can the allocation<br />

of resources between capital <strong>and</strong> consumer goods be aligned with consumers’ preferences<br />

between present <strong>and</strong> future consumption? In e Pure eory of Capital (1941) Hayek<br />

describes how the economy’s structure of production depends on the characteristics of<br />

capital goods durability, complementarity, substitutability, specificity, <strong>and</strong> so on.


77<br />

production as conceived by <strong>entrepreneur</strong>s. e actual place of any capital<br />

good in the time sequence of production is given by the market for capital<br />

goods, in which <strong>entrepreneur</strong>s bid for factors of production in anticipation<br />

of future consumer dem<strong>and</strong>s. is subjectivist, <strong>entrepreneur</strong>ial approach<br />

to capital assets is particularly congenial to theories of the firm that focus<br />

on <strong>entrepreneur</strong>ship <strong>and</strong> the ownership of assets. 14<br />

Underst<strong>and</strong>ing Capital Heterogeneity<br />

e Austrian approach to capital generated considerable controversy, both<br />

within the school itself <strong>and</strong> between the Austrians <strong>and</strong> rival schools of economic<br />

thought. Given the attention devoted to the problem of measuring<br />

a heterogeneous capital stock, it is surprising that relatively little analytical<br />

effort has been devoted to the concept of heterogeneity itself. e notion<br />

of heterogeneous capital is crucial not just for Austrian capital theory, but<br />

for (Austrian) economics in general. For example, the Austrian position<br />

in the socialist calculation debate of the 1930s (Hayek, 1933a; Mises,<br />

1920) is based on an <strong>entrepreneur</strong>ial concept of the market process, one in<br />

which the <strong>entrepreneur</strong>’s primary function is to choose among the various<br />

combinations of factors suitable for producing particular goods (<strong>and</strong> to<br />

decide whether these goods should be produced at all), based on current<br />

prices for the factors <strong>and</strong> expected future prices of the final goods. If<br />

capital is shmoo with one price, then <strong>entrepreneur</strong>ship is reduced to choosing<br />

between shmoo-intensive <strong>and</strong> labor-intensive production methods (or<br />

among types of labor), a problem a central planner could potentially solve.<br />

e failure of socialism, in Mises’s (1920) formulation, follows precisely<br />

from the complexity of the economy’s capital structure, <strong>and</strong> the subsequent<br />

need for <strong>entrepreneur</strong>ial judgment. As Lachmann (1956, p. 16) points<br />

out, real-world <strong>entrepreneur</strong>ship consists primarily of choosing among<br />

combinations of capital assets:<br />

[T]he <strong>entrepreneur</strong>’s function ... is to specify <strong>and</strong> make decisions<br />

14 Penrose (1959) also emphasizes the subjectivity of the firm’s perceived opportunity set<br />

(Kor <strong>and</strong> Mahoney, 2000). In her approach, <strong>entrepreneur</strong>s must learn how best to deploy<br />

their productive resources; because learning is idiosyncratic, firms with similar stocks of<br />

physical resources may differ in their strategic opportunities. Our emphasis on subjectively<br />

perceived attributes of capital assets may be seen as an example of a Penrosian perceived<br />

‘opportunity’ set. Kirzner’s concept of <strong>entrepreneur</strong>ial “alertness,” by contrast, is not a<br />

learned skill, but a talent or ability that is not subject to further explanation.


78 <br />

on the concrete form the capital resources shall have. He specifies<br />

<strong>and</strong> modifies the layout of his plant.... As long as we disregard the<br />

heterogeneity of capital, the true function of the <strong>entrepreneur</strong> must<br />

also remain hidden.<br />

Kirzner’s argument that capital goods are heterogeneous not because of<br />

their objective characteristics, but because they play particular roles within<br />

the <strong>entrepreneur</strong>’s overall production plan, further developed the link between<br />

<strong>entrepreneur</strong>ship <strong>and</strong> capital heterogeneity.<br />

In our interpretation, as discussed above <strong>and</strong> in Foss <strong>and</strong> Foss (2001),<br />

capital goods are distinguished by their attributes, using Barzel’s (1997)<br />

terminology. As Alchian <strong>and</strong> Demsetz (1972, p. 793) note, “[e]fficient<br />

production with heterogeneous resources is a result not of having better resources<br />

but in knowing more accurately the relative productive performances<br />

of those resources.” Contra the production function view in basic neoclassical<br />

economics, such knowledge is not given, but has to be created or discovered.<br />

Even in the literature on opportunity creation <strong>and</strong> exploitation,<br />

in which <strong>entrepreneur</strong>ial objectives are seen as emerging endogenously<br />

from project champions’ creative imaginations, <strong>entrepreneur</strong>ial means (resources)<br />

are typically taken as given (see, for example Sarasvathy, 2001).<br />

Heterogeneous Assets, Property Rights, <strong>and</strong> Ownership<br />

Focusing on attributes not only helps conceptualize heterogeneous capital,<br />

but also illuminates the vast literature on property rights <strong>and</strong> ownership.<br />

Barzel (1997) stresses that property rights are held over attributes; in his<br />

work, property rights to known attributes of assets are the relevant units<br />

of analysis. In contrast, he dismisses the notion of asset ownership as<br />

essentially legal <strong>and</strong> extra-economic. Similarly, Demsetz (1988a, p. 19)<br />

argues that the notion of “full private ownership” over assets is “vague,” <strong>and</strong><br />

“must always remain so” because “there is an infinity of potential rights of<br />

actions that can be owned. . . . It is impossible to describe the complete set<br />

of rights that are potentially ownable.”<br />

However, as we noted above, most assets have unspecified, unknown<br />

future attributes, <strong>and</strong> an important function of <strong>entrepreneur</strong>ship is to create<br />

or discover these attributes. Contrary to Demsetz, it is exactly this<br />

feature that creates a distinct role for asset ownership, the acquisition of<br />

legal title to a bundle of existing <strong>and</strong> future attributes. Specifically, own-


79<br />

ership is a low-cost means of allocating the rights to attributes of assets<br />

that are created or discovered by the <strong>entrepreneur</strong>-owner. For instance,<br />

those who create or discover new knowledge have an incentive to use it<br />

directly because it is costly to transfer knowledge to others. In a wellfunctioning<br />

legal system, ownership of an asset normally implies that the<br />

courts will not interfere when an <strong>entrepreneur</strong>-owner captures the value of<br />

newly created or discovered attributes of an asset he owns. Consequently,<br />

the <strong>entrepreneur</strong>-owner can usually avoid costly negotiation with those<br />

who are affected by his creation or discovery. Moreover, asset ownership<br />

itself provides a powerful incentive to create or discover new attributes,<br />

as ownership conveys the legally recognized (<strong>and</strong> at least partly enforced)<br />

right to the income of an asset, including the right to income from new<br />

attributes.<br />

Heterogeneous Capital <strong>and</strong> Experimental Entrepreneurship<br />

e Austrian idea of heterogeneous capital is thus a natural complement<br />

to the theory of <strong>entrepreneur</strong>ship. 15 Entrepreneurs who seek to create or<br />

discover new attributes of capital assets will want ownership titles to the<br />

relevant assets, both for speculative reasons <strong>and</strong> for reasons of economizing<br />

on transaction costs. ese arguments provide room for <strong>entrepreneur</strong>ship<br />

that goes beyond deploying a superior combination of capital assets with<br />

“given” attributes, acquiring the relevant assets, <strong>and</strong> deploying these to<br />

producing for a market; <strong>entrepreneur</strong>ship may also be a matter of experimenting<br />

with capital assets in an attempt to discover new valued attributes.<br />

Such experimental activity may take place in the context of trying out<br />

new combinations through the acquisition of or merger with other firms,<br />

or in the form of trying out new combinations of assets already under the<br />

control of the <strong>entrepreneur</strong>. e <strong>entrepreneur</strong>’s success in experimenting<br />

with assets in this manner depends not only on his ability to anticipate<br />

future prices <strong>and</strong> market conditions, but also on internal <strong>and</strong> external<br />

transaction costs, the <strong>entrepreneur</strong>’s control over the relevant assets, how<br />

much of the expected return from experimental activity he can hope to<br />

15 We note in passing that the underst<strong>and</strong>ing of management may also be furthered by<br />

beginning from heterogeneous capital assets <strong>and</strong> the need for coordination they imply.<br />

From a resource-based view, Mahoney (1995) argues that an important function of management<br />

is the coordination of such assets.


80 <br />

appropriate, <strong>and</strong> so on. Moreover, these latter factors are key determinants<br />

of economic organization in modern theories of the firm, which<br />

suggests that there may be fruitful complementarities between the theory<br />

of economic organization <strong>and</strong> Austrian theories of capital heterogeneity<br />

<strong>and</strong> <strong>entrepreneur</strong>ship.<br />

Organizing Heterogeneous Capital<br />

Here we show how Austrian notions of capital heterogeneity give additional<br />

insights into the theory of the firm. e key questions are why<br />

firms emerge <strong>and</strong> what explains their boundaries (scope) <strong>and</strong> internal organization.<br />

In the following, we relate these issues to our emphasis on<br />

<strong>entrepreneur</strong>ship as judgment about organizing <strong>and</strong> using heterogeneous<br />

capital assets.<br />

The Emergence of the Firm<br />

Coase (1937) explained the firm as a means for economizing on transaction<br />

costs, a theme elaborated by Williamson (1975, 1985, 1996). Alchian<br />

<strong>and</strong> Demsetz (1972) viewed the firm as an (albeit imperfect) solution to<br />

the free-rider problem in team production. Resource-based theories emphasize<br />

the need to generate <strong>and</strong> internalize tacit knowledge. It is not<br />

obvious where the <strong>entrepreneur</strong> fits into these approaches, however. Our<br />

framework suggests a slightly different approach.<br />

INCOMPLETE MARKETS FOR JUDGMENT. Agents may realize rents from their<br />

human capital through three means: (1) selling labor services on market<br />

conditions; (2) entering into employment contracts; or (3) starting a firm.<br />

As Barzel (1987) argues, moral hazard implies that options (1) <strong>and</strong> (2) are<br />

often inefficient means of realizing rents. In other words, <strong>entrepreneur</strong>s<br />

know themselves to be good risks but are unable to communicate this to the<br />

market. For this reason, firms may emerge because the person whose services<br />

are the most difficult to measure (<strong>and</strong> therefore are most susceptible to<br />

moral hazard <strong>and</strong> adverse selection) becomes an <strong>entrepreneur</strong>, employing<br />

<strong>and</strong> supervising other agents, <strong>and</strong> committing capital of his own to the<br />

venture, thus contributing a bond.<br />

However, there are other reasons why the market may not be able to<br />

evaluate <strong>entrepreneur</strong>ial services. For example, Kirzner (1979, p. 181) ar-


81<br />

gues that “<strong>entrepreneur</strong>ship reveals to the market what the market did not<br />

realize was available, or indeed, needed at all.” Casson (1982, p. 14) takes a<br />

more Schumpeterian position, arguing that “[t]he <strong>entrepreneur</strong> believes he<br />

is right, while everyone else is wrong. us the essence of <strong>entrepreneur</strong>ship<br />

is being different because one has a different perception of the situation”<br />

(see also Casson, 1997). In this situation, non-contractibility arises because<br />

“[t]he decisive factors . . . are so largely on the inside of the person making<br />

the decision that the ‘instances’ are not amenable to objective description<br />

<strong>and</strong> external control” (Knight, 1921, p. 251). Hence moral hazard is not<br />

the only important factor underlying non-contractibility. An agent may<br />

be unable to communicate his “vision” of a commercial experiment as<br />

a specific way of combining heterogeneous capital assets to serve future<br />

consumer wants in such a way that other agents can assess its economic<br />

implications. In such a case, he cannot be an employee, but will instead<br />

start his own firm. e existence of the firm can thus be explained by a<br />

specific category of transaction costs, namely, those that close the market<br />

for <strong>entrepreneur</strong>ial judgment.<br />

Note that in a world of uncertainty <strong>and</strong> change, these factors explain<br />

not only the emergence of new firms, but also the ongoing operations<br />

of existing firms. e <strong>entrepreneur</strong>ial process of combining <strong>and</strong> recombining<br />

heterogeneous resources plays out continually, through time, as<br />

new attributes are created or discovered (<strong>and</strong> as consumer preferences <strong>and</strong><br />

technological capabilities change). In our framework, the <strong>entrepreneur</strong>ial<br />

act is not restricted to new venture formation; <strong>entrepreneur</strong>ial judgment is<br />

necessarily exercised on an ongoing basis. Our approach is thus inconsistent<br />

with what we perceive as an undue emphasis on new venture creation<br />

in the applied <strong>entrepreneur</strong>ship literature.<br />

Finally, there is an important sense in which judgment can never be<br />

fully delegated. Resource owners, by possessing residual rights of control,<br />

are the decision-makers of last resort, no matter how many day-to-day decision<br />

rights they delegate to hired managers. Jensen (1989) famously distinguished<br />

“active” from “passive” investors. Active investors are those “who<br />

hold large equity or debt positions, sit on boards of directors, monitor <strong>and</strong><br />

sometimes dismiss management, are involved with the long-term strategic<br />

direction of the companies they invest in, <strong>and</strong> sometimes manage the<br />

companies themselves” Jensen (1989, p. 65). While not denying the importance<br />

of this distinction, we argue that residual control rights make all


82 <br />

resource owners “active,” in the sense that they must exercise judgment over<br />

the use of their resources. In our approach, investors choose how “Jensenactive”<br />

they wish to be, which makes them “active” by definition. 16<br />

FIRMS AS CONTROLLED EXPERIMENTS. e idea of incomplete markets for<br />

judgment helps us underst<strong>and</strong> the one-person firm. However, similar<br />

ideas may also be useful for underst<strong>and</strong>ing the multi-person firm. For<br />

instance, as discussed above, when capital is homogenous it is easy to<br />

conceive, coordinate, <strong>and</strong> implement plans for producing, marketing, <strong>and</strong><br />

selling goods <strong>and</strong> services. e decision problem is one of choosing the<br />

intensities with which shmoo is applied to various activities. In the real<br />

world of heterogeneous capital assets, by contrast, production plans are<br />

much more difficult to conceive, coordinate, <strong>and</strong> implement. It is not<br />

necessarily obvious to which activities capital goods are most profitably<br />

applied <strong>and</strong> account has to be taken of complex relations between capital<br />

goods.<br />

Given that the optimal relationships among assets are generally unknown<br />

ex ante, <strong>and</strong> often so complex that resorting to analytical methods<br />

is not possible (Galloway, 1996), some experimentation is necessary. First,<br />

one must isolate the system boundaries, that is, where the relevant relationships<br />

among assets are most likely to be. Second, the experimental process<br />

must be like a controlled experiment (or a sequence of such experiments)<br />

to isolate the system from outside disturbances. ird, there must be some<br />

sort of guidance for the experiment. is may take many forms, ranging<br />

from centrally provided instructions to negotiated agreements to shared<br />

underst<strong>and</strong>ings of where to begin experimenting, how to avoid overlapping<br />

experiments, how to revise the experiment in light of past results, <strong>and</strong> so<br />

on. e central problem is how this experimental process is best organized.<br />

Does the need for experimentation help explain the existence of the firm,<br />

or can such experimentation be organized efficiently through markets?<br />

In a world of complete knowledge <strong>and</strong> zero transaction costs, all rights<br />

to all uses of all assets could be specified in contracts. By contrast, in a<br />

world of heterogeneous assets with attributes that are costly to measure <strong>and</strong><br />

partly unforeseen, complete contracts cannot be drafted. e resulting set<br />

of incomplete contracts may constitute a firm, a process of coordination<br />

16 See the discussion in chapter 2 above on “Firms as Investments” <strong>and</strong> “Financiers as<br />

Entrepreneurs.”


83<br />

managed by the <strong>entrepreneur</strong>’s central direction. If relationship-specific<br />

assets are involved, the holdup problem described above becomes a serious<br />

concern.<br />

us, asset specificity may itself be an outcome of an experimental process.<br />

To be sure, Williamson (e.g., 1985, 1996) clearly allows for intertemporal<br />

considerations relating to what he calls the “fundamental transformation”<br />

(i.e., the transformation of large numbers to small numbers situation,<br />

<strong>and</strong> therefore the emergence of asset specificity). However, he<br />

doesn’t describe this process in much detail. In the present approach,<br />

as experimental activity provides information about how to organize the<br />

system, assets will be increasingly specific in time <strong>and</strong> location. Temporal<br />

<strong>and</strong> site specificity will tend to increase as assets become more efficiently<br />

coordinated. is provides one rationale for organizing the experiments<br />

inside firms. Firms may also be justified by problems associated with the<br />

dispersion of knowledge across agents. Production systems may exhibit<br />

multiple equilibria, <strong>and</strong> it may not be obvious how to coordinate on a<br />

particular equilibrium or even which equilibria are preferred.<br />

In principle, an experimenting team could hire an outside consultant<br />

who guides the experimental activity, giving advice on the sequence of<br />

actions <strong>and</strong> asset uses, initiating the experiments, drawing the appropriate<br />

conclusions from each experiment, determining how these conclusions<br />

should influence further experimentation, <strong>and</strong> so on. However, such an<br />

arrangement is likely to run into serious bargaining costs. Under market<br />

contracting any team member can veto the advice provided by the consultant,<br />

<strong>and</strong> submitting to authority may be the least costly way to organize<br />

the experimental activity. “Authority” here means that the <strong>entrepreneur</strong><br />

has the right to redefine <strong>and</strong> reallocate decision rights among team members<br />

<strong>and</strong> to sanction team members who do not use their decision rights<br />

efficiently. By possessing these rights, <strong>entrepreneur</strong>-managers can conduct<br />

experiments without continuously having to renegotiate contracts, saving<br />

bargaining <strong>and</strong> drafting costs. Such an arrangement then provides a setting<br />

for carrying out “controlled” experiments in which the <strong>entrepreneur</strong>manager<br />

changes only some aspects of the relevant tasks to trace the effects<br />

of specific rearrangements of rights. Establishing these property rights is<br />

tantamount to forming a firm.


84 <br />

The Boundaries of the Firm<br />

In the approach developed in this chapter, the theory of firm boundaries is<br />

closely related to the theory of <strong>entrepreneur</strong>ship. Mergers, acquisitions, divestitures,<br />

<strong>and</strong> other reorganizations can generate efficiencies by replacing<br />

poorly performing managers, creating operating synergies, or establishing<br />

internal capital markets. Like other business practices that do not conform<br />

to textbook models of competition, mergers, acquisitions, <strong>and</strong> financial<br />

restructurings have long been viewed with suspicion by some commentators<br />

<strong>and</strong> regulatory authorities. However, the academic literature clearly<br />

suggests that corporate restructurings do, on average, increase shareholder<br />

value (Jarrell, et al., 1988; Andrade, et al., 2001). Given such benefits, why<br />

are many mergers later “reversed” in a divestiture, spin-off, or carve-out?<br />

Chapter 3 above distinguishes between two basic views. e first, a kind<br />

of empire building, holds that entrenched managers make acquisitions<br />

primarily to increase their own power, prestige, or control, producing<br />

negligible efficiency gains, <strong>and</strong> that acquisitions by manager-controlled<br />

firms are likely to be divested ex post. An alternative view acknowledges that<br />

unprofitable acquisitions may be “mistakes” ex post, but argues that poor<br />

long-term performance does not indicate ex ante inefficiency. A divestiture<br />

of previously acquired assets may mean simply that profit-seeking <strong>entrepreneur</strong>s<br />

have updated their forecasts of future conditions or otherwise<br />

learned from experience. ey are adjusting structure of heterogeneous<br />

capital assets specific to their firms.<br />

Chapter 3 discusses empirical evidence that the long-term success or<br />

failure of corporate acquisitions cannot, in general, be predicted by measures<br />

of manager control or principal–agent problems. However, significantly<br />

higher rates of divestiture tend to follow mergers that occur in a<br />

cluster of mergers in the same industry. As argued by Mitchell <strong>and</strong> Mulherin<br />

(1996), Andrade, et al. (2001), <strong>and</strong> Andrade <strong>and</strong> Stafford (2004),<br />

mergers frequently occur in industry clusters, suggesting that mergers are<br />

driven in part by industry-specific factors, such as regulatory shocks. When<br />

an industry is regulated, deregulated, or re-regulated, economic calculation<br />

becomes more difficult, <strong>and</strong> <strong>entrepreneur</strong>ial activity is hampered. It should<br />

not be surprising that poor long-term performance is more likely under<br />

those conditions.


85<br />

Internal Organization<br />

As Foss <strong>and</strong> Klein (2005) point out, most existing approaches to <strong>entrepreneur</strong>ship,<br />

even if linked to the existence of firms, say little about the<br />

key questions of internal organization: How should decision rights be assigned?<br />

How should employees be motivated <strong>and</strong> evaluated? How should<br />

firms be divided into divisions <strong>and</strong> departments? e notion of judgmentbased<br />

<strong>entrepreneur</strong>ship offers insight into these questions as well.<br />

PRODUCTIVE AND DESTRUCTIVE ENTREPRENEURSHIP. Consider first the<br />

way firm structure affects the exercise of <strong>entrepreneur</strong>ial judgment—or a<br />

proxy version of such judgment—within the organization. In much of<br />

the <strong>entrepreneur</strong>ship literature, there is a general, though usually implicit<br />

claim that all <strong>entrepreneur</strong>ial activity is socially beneficial (Kirzner, 1973;<br />

Mises, 1949). However, as Baumol (1990) <strong>and</strong> Holcombe (2002) point<br />

out, <strong>entrepreneur</strong>ship may be socially harmful if it takes the form of<br />

rent-seeking, attempts to influence governments (or management) to<br />

redistribute income in a way that consumes resources <strong>and</strong> brings about<br />

a social loss. It is therefore necessary to introduce a distinction between<br />

productive <strong>and</strong> destructive <strong>entrepreneur</strong>ship.<br />

In the context of firm organization, “destructive <strong>entrepreneur</strong>ship” can<br />

refer to agents’ effort to create or discover new attributes <strong>and</strong> take control<br />

over these in such a way that firm value is reduced. us, discovering new<br />

forms of moral hazard (Holmström, 1982), creating holdups (Williamson,<br />

1996), <strong>and</strong> inventing new ways of engaging in rent-seeking activities<br />

(Baumol, 1990; Holcombe, 2002) are examples of destructive <strong>entrepreneur</strong>ship.<br />

“Productive <strong>entrepreneur</strong>ship” refers to the creation or discovery<br />

of new attributes leading to an increase in firm value. For example, a<br />

franchisee may discover new local tastes that in turn may form the basis for<br />

new products for the entire chain; an employee may figure out better uses<br />

of production assets <strong>and</strong> communicate this to the TQM team of which he<br />

is a member; a CEO may formulate a new business concept; etc. In the<br />

following, we use this distinction to sketch an <strong>entrepreneur</strong>ial approach to<br />

internal organization. Note that we here use the term “<strong>entrepreneur</strong>ship”<br />

more broadly than before, referring not only to decisions made by resource<br />

owners (<strong>entrepreneur</strong>ship in the strict sense), but also to decisions made<br />

by employees, acting as proxy decision makers for the resource owners.<br />

Foss, Foss, <strong>and</strong> Klein (2007) refer to employee exercise of this discretion


86 <br />

as derived judgment, meaning judgment that is derived from the owner’s<br />

original judgment.<br />

FUNDAMENTAL TRADEOFFS IN INTERNAL ORGANIZATION. e first such<br />

problem concerns the control of destructive <strong>entrepreneur</strong>ial activities. For<br />

example, firms may delimit employees’ use of telephone <strong>and</strong> Internet<br />

services by closely specifying their use rights over the relevant assets,<br />

instructing them to act in a proper manner towards customers <strong>and</strong> to<br />

exercise care when operating the firm’s equipment, <strong>and</strong> the like. However,<br />

firms are unlikely to succeed entirely in their attempt to curb such<br />

activities. Monitoring employees may be costly; moreover, employees<br />

may creatively circumvent constraints, for example by inventing ways<br />

to hide their behavior. Although firms may know that such destructive<br />

<strong>entrepreneur</strong>ship takes place, they may prefer not to try to constrain it<br />

further. is is because the various constraints that firms impose on<br />

employees (or, more generally, that contracting partners impose on each<br />

other) to curb destructive <strong>entrepreneur</strong>ship may have the unwanted side<br />

effect that productive <strong>entrepreneur</strong>ship is stifled (see Kirzner, 1985a).<br />

More generally, imposing (too many) constraints on employees may<br />

reduce their propensity to create or discover new attributes of productive<br />

assets. At any rate, many firms increasingly appear to operate on the<br />

presumption that beneficial effects may be produced by reducing constraints<br />

on employees in various dimensions. For example, firms such<br />

as 3M give research employees time to use however they wish, in the<br />

hope of stimulating serendipitous discoveries. Many consulting firms do<br />

something similar. More generally, industrial firms have long known that<br />

employees with many decision rights—researchers, for example—must be<br />

monitored <strong>and</strong> constrained in different, <strong>and</strong> typically much looser, ways<br />

than those employees charged only with routine tasks. More broadly,<br />

the increasing emphasis on “empowerment” during recent decades reflects<br />

a realization that employees derive a benefit from controlling aspects of<br />

their job situation. Moreover, the total quality movement emphasizes that<br />

delegating various rights to employees motivates them to find new ways to<br />

increase the mean <strong>and</strong> reduce the variance of quality (Jensen <strong>and</strong> Wruck,<br />

1994). To the extent that such activities increase firm value, they represent<br />

productive <strong>entrepreneur</strong>ship.


87<br />

Stimulating the productive creation <strong>and</strong> discovery of new attributes<br />

by relaxing constraints on employees results in principal–agent relationships<br />

that are less completely specified. is is not simply a matter of<br />

delegation, or co-locating decision rights <strong>and</strong> specific knowledge (Jensen<br />

<strong>and</strong> Meckling, 1992), but also giving agents opportunities to exercise their<br />

own, often far-reaching, judgments. However, as we have seen, this also<br />

permits potentially destructive <strong>entrepreneur</strong>ship. Managing the tradeoff<br />

between productive <strong>and</strong> destructive <strong>entrepreneur</strong>ship thus becomes a critical<br />

management task.<br />

CHOOSING EFFICIENT TRADEOFFS. In this context, asset ownership is important<br />

because it gives <strong>entrepreneur</strong>s the right to define contractual constraints,<br />

that is, to choose their own preferred tradeoffs. Briefly stated,<br />

ownership allows the employer-<strong>entrepreneur</strong>’s preferred degree of contractual<br />

incompleteness <strong>and</strong> therefore a certain combination of productive <strong>and</strong><br />

destructive <strong>entrepreneur</strong>ship to be implemented at low cost. is function<br />

of ownership is particularly important in a dynamic market process, the<br />

kind stressed by Knight (in the later chapters of Knight, 1921) <strong>and</strong> the<br />

Austrians. In such a context, an ongoing process of judgmental decision<br />

making requires contractual constraints to address the changing tradeoffs<br />

between productive <strong>and</strong> destructive <strong>entrepreneur</strong>ship inside the firm. e<br />

power conferred by ownership allows the employer-<strong>entrepreneur</strong> to do this<br />

at low cost. 17<br />

Concluding Discussion<br />

is chapter emphasizes the importance of capital heterogeneity for theories<br />

of <strong>entrepreneur</strong>ship <strong>and</strong> the firm. If capital were homogeneous, the<br />

<strong>entrepreneur</strong>ial act would be trivial. Many, if not most, of the interesting<br />

problems of economic organization would disappear. is implies that<br />

the theory of capital should be an integral part of theories of <strong>entrepreneur</strong>ship<br />

<strong>and</strong> economic organization. It also suggests extending the Austrian<br />

emphasis on <strong>entrepreneur</strong>ship in markets to <strong>entrepreneur</strong>ship in firms. 18<br />

17 For a fuller analysis of this point see Foss <strong>and</strong> Foss (2002).<br />

18 e alert reader will notice that while we enthusiastically endorse Kirzner’s contributions<br />

to the Austrian theory of capital, our own conception of <strong>entrepreneur</strong>ship differs<br />

substantially from his. Chapter 5 below explores this distinction in greater detail.


88 <br />

However, the concept of capital heterogeneity does more than simply<br />

establish the necessary conditions for <strong>entrepreneur</strong>ship <strong>and</strong> the typical<br />

problems of economic organization. Taking fuller account of heterogeneous<br />

capital, as developed by the Austrian school, reveals exchange problems<br />

(i.e. transaction costs) that are relevant to economic organization<br />

but neglected in mainstream theories of the firm. 19 In a setting with<br />

heterogeneous capital <strong>and</strong> uncertainty, the process of <strong>entrepreneur</strong>ial experimentation<br />

has distinct implications for economic organization. As we<br />

have argued, the process of experimenting with heterogeneous capital may<br />

be best organized within a firm, helping to explain why firms emerge. Similarly,<br />

experiments with heterogeneous capital assets may underlie much<br />

of the observed dynamics of the boundaries of firms. us, it is not a<br />

priori known whether capital assets controlled by potential takeover target<br />

will be a good fit with the firm’s assets; this has to be tried out in an<br />

experimental fashion. Finally, we have argued that internal organization<br />

is also illuminated by a focus on judgment, heterogeneous capital, <strong>and</strong><br />

experimentation.<br />

To be sure, our analysis so far is preliminary <strong>and</strong> incomplete. We<br />

have concentrated on exploring the links between Austrian economics <strong>and</strong><br />

conventional approaches to economic organization. 20 Because we offer<br />

here an exploratory, suggestive treatment, we have not described specific<br />

causal mechanisms <strong>and</strong> have not put any explicit, testable propositions on<br />

the table.<br />

However, our approach is potentially rich in explanatory power. For<br />

example, because <strong>entrepreneur</strong>ial judgment requires resource ownership,<br />

the theory of employment—the contractual relations between the <strong>entrepreneur</strong>s<br />

<strong>and</strong> those they hire to help them execute their plans—is ultimately<br />

a theory of delegation. Judgment, as the ultimate decision-making<br />

factor of production (in Grossman <strong>and</strong> Hart’s terminology, the residual<br />

rights of control) cannot be delegated, by definition. But many other<br />

proximate decision rights can, <strong>and</strong> frequently are, delegated to employees.<br />

Operationalizing this insight, <strong>and</strong> deriving testable implications from<br />

it, can be done by identifying the circumstances under which particular<br />

19 In contrast, our emphasis on underst<strong>and</strong>ing economic organization in a dynamic<br />

context has obvious parallels to Langlois’s (1992) notion of “dynamic transaction costs.”<br />

20 See Shook, Priem, <strong>and</strong> McGee (2003) for ideas on empirical research on the behavioral<br />

aspects of <strong>entrepreneur</strong>ial judgment.


89<br />

decision rights (what we may call derived judgment) can be delegated to<br />

particular individuals. ese circumstances can be described by characteristics<br />

of the business environment (technology, markets, regulation),<br />

employees’ human capital (what Schultz, 1975, calls “the ability to deal<br />

with disequilibria”), <strong>and</strong> aspects of firm strategy. Consider the following<br />

applications.<br />

DECENTRALIZATION. One approach to delegation is to build on the literature<br />

on optimal decentralization, such as Jensen <strong>and</strong> Meckling’s (1992) important<br />

(<strong>and</strong>, in our judgment, under-appreciated) application of Hayek’s<br />

<strong>and</strong> Polanyi’s theory of knowledge to internal organization. Jensen <strong>and</strong><br />

Meckling identify some benefits <strong>and</strong> costs of decentralizing decision rights<br />

to lower levels of an organization. e primary benefit is more effective<br />

use of specific (local, tacit) knowledge, while costs include potential agency<br />

problems <strong>and</strong> less effective use of central information. Decentralization, in<br />

Jensen <strong>and</strong> Meckling’s terminology, achieves the co-location of knowledge<br />

<strong>and</strong> decision rights. Employees who are not owners, however, exercise<br />

only derived judgment, no matter how many decision rights they hold.<br />

Optimal decentralization can thus be interpreted in terms of the tradeoff<br />

between knowledge <strong>and</strong> judgment. Assigning decision rights to employees<br />

co-locates specific knowledge <strong>and</strong> derived judgment, while judgment itself<br />

remains in the h<strong>and</strong>s of owners. e decision to decentralize therefore<br />

depends not only on the importance of specific knowledge, but on the<br />

“wedge” between ultimate <strong>and</strong> derived judgment. Where environmental<br />

uncertainty is high, this wedge may be sufficiently large that decentralization<br />

reduces firm value, even controlling for the importance of specific<br />

knowledge.<br />

OCCUPATIONAL CHOICE. Another application relates to the literature on<br />

occupational choice. Many studies of <strong>entrepreneur</strong>ship treat <strong>entrepreneur</strong>ship<br />

as an occupation (i.e. self-employment), rather than a function, as we<br />

treat it here (see, for example, Hamilton, 2000). What is the correlation<br />

between self-employment <strong>and</strong> judgment? Self-employed individuals who<br />

finance their ventures with debt or personal savings are surely acting as<br />

Knightian <strong>entrepreneur</strong>s. If a new venture is financed with equity, then<br />

in our framework it is the financier—the venture <strong>capitalist</strong> or angel investor,<br />

for example—who is bearing the relevant uncertainty <strong>and</strong> therefore


90 <br />

performing the <strong>entrepreneur</strong>ial function, not the firm founder (except to<br />

the extent that the founder’s compensation is a function of the outcome<br />

of the venture). We are unaware of existing empirical work relating selfemployment<br />

to the <strong>entrepreneur</strong>ial function, though such work should<br />

be important in underst<strong>and</strong>ing the role of self-employment in generating<br />

economic growth.<br />

CONTRACT DESIGN. Moreover, our approach to the <strong>entrepreneur</strong>ial function<br />

has implications for contract design. If we think of judgment as filling<br />

in the gaps of incomplete contracts, then the more complete the contract,<br />

the fewer circumstances in which “ultimate judgment” must be exercised,<br />

<strong>and</strong> hence the more decision rights that can be delegated. is implies<br />

an inverse relationship between contractual completeness <strong>and</strong> monitoring<br />

costs. While several TCE papers examine the determinants of completeness<br />

(Crocker <strong>and</strong> Masten, 1991; Crocker <strong>and</strong> Reynolds, 1993; Saussier,<br />

2000), they generally focus on asset specificity, not monitoring costs, as<br />

the independent variable.<br />

ORGANIZATIONAL LEARNING. Our approach also has implications for organizational<br />

learning. If <strong>entrepreneur</strong>ship, <strong>and</strong> hence economic organization,<br />

is the act of arranging heterogeneous capital resources, then it is<br />

important to underst<strong>and</strong> how individuals <strong>and</strong> teams learn to do this successfully.<br />

Mayer <strong>and</strong> Argyres (2004) show that contracting parties do<br />

not necessarily anticipate contractual hazards, <strong>and</strong> design arrangements<br />

to mitigate them, as TCE predicts; rather, contracting parties must often<br />

experience maladaptation to adjust to it. It is thus important to underst<strong>and</strong><br />

not only efficient contracting, but the process of learning to contract efficiently.<br />

In our framework, contracting—an exchange of legal rights <strong>and</strong><br />

responsibilities governing the exchange of property titles—is part of the<br />

process of <strong>entrepreneur</strong>ial experimentation. Just as asset attributes must<br />

be created or discovered over time, the efficient contractual arrangements<br />

governing asset uses must be created or discovered over time, through<br />

experimentation. Conceiving the problem this way calls for a theory of<br />

learning to organize heterogeneous capital.<br />

More generally, we hope the analysis here inspires researchers to investigate<br />

the Austrian approach to capital <strong>and</strong> to explore its applications<br />

not only to the theory of <strong>entrepreneur</strong>ship, but also to other aspects of


91<br />

economic organization <strong>and</strong> management. Management scholars are beginning<br />

to recognize the value of Austrian economics beyond generalities<br />

about the “market process” or “alertness.” (Lachmann’s capital theory, for<br />

example, features prominently in Chiles <strong>and</strong> Zarankin 2005; Chiles, Bluedorn,<br />

<strong>and</strong> Gupta 2007; Lewin 2005; Lewin <strong>and</strong> Phelan 2002.) We hope<br />

that researchers seeking to incorporate the concept of <strong>entrepreneur</strong>ship<br />

into organization, strategy, <strong>and</strong> the theory of the firm will consider the<br />

Austrian notion of capital heterogeneity as a possible link between <strong>entrepreneur</strong>ship<br />

<strong>and</strong> economic organization.


CHAPTER 5<br />

Opportunity Discovery <strong>and</strong> Entrepreneurial Action †<br />

Entrepreneurship is one of the fastest growing fields within economics,<br />

management, finance, <strong>and</strong> even law. Surprisingly, however, while the<br />

<strong>entrepreneur</strong> is fundamentally an economic agent—the driving force of the<br />

market, in Mises’s (1949, p. 249) phrase—modern theories of economic<br />

organization <strong>and</strong> strategy maintain an ambivalent relationship with <strong>entrepreneur</strong>ship.<br />

It is widely recognized that <strong>entrepreneur</strong>ship is somehow<br />

important, but there is little consensus about how the <strong>entrepreneur</strong>ial role<br />

should be modeled <strong>and</strong> incorporated into economics <strong>and</strong> strategy. Indeed,<br />

the most important works in the economic literature on <strong>entrepreneur</strong>ship—Schumpeter’s<br />

account of innovation, Knight’s theory of profit, <strong>and</strong><br />

Kirzner’s analysis of <strong>entrepreneur</strong>ial discovery—are viewed as interesting,<br />

but idiosyncratic, insights that do not easily generalize to other contexts<br />

<strong>and</strong> problems.<br />

e awkward relationship between mainstream economics <strong>and</strong> <strong>entrepreneur</strong>ship<br />

makes sense in the context of the development of the neoclassical<br />

theory of production <strong>and</strong> the firm. e increasingly formalized<br />

treatment of markets, notably in the form of general equilibrium theory,<br />

† Published originally as “Opportunity Discovery, Entrepreneurial Action, <strong>and</strong> Economic<br />

Organization” in Strategic Entrepreneurship Journal 2, no. 3 (2008): 175–90.<br />

93


94 <br />

not only made firms increasingly passive, it also made the model of the firm<br />

increasingly stylized <strong>and</strong> anonymous, doing away with those dynamic aspects<br />

of markets that are most closely related to <strong>entrepreneur</strong>ship (O’Brien,<br />

1984). In particular, the development of what came to be known as the<br />

production-function view (Williamson, 1985; Langlois <strong>and</strong> Foss, 1999)—<br />

roughly, the firm as it is presented in intermediate microeconomics textbooks<br />

with its fully transparent production possibility sets—was a deathblow<br />

to the economic theory of <strong>entrepreneur</strong>ship. If any firm can do<br />

what any other firm does (Demsetz, 1988b), if all firms are always on<br />

their production possibility frontiers, <strong>and</strong> if firms always make optimal<br />

choices of input combinations <strong>and</strong> output levels, then there is nothing<br />

for the <strong>entrepreneur</strong> to do. Even in more advanced models of asymmetric<br />

production functions, hidden characteristics, <strong>and</strong> strategic interaction,<br />

firms or agents are modeled as behaving according to fixed rules subject<br />

to formalization by the analyst. e <strong>entrepreneur</strong> makes an occasional<br />

appearance in business history <strong>and</strong> in Schumpeterian models of innovation<br />

<strong>and</strong> technical change, but is largely absent from contemporary economic<br />

theory.<br />

One exception is the Austrian School, which has given the <strong>entrepreneur</strong><br />

a central role in the economy, at least since the proto-Austrian contribution<br />

of Richard Cantillon (1755). Key figures in the Austrian School,<br />

such as Carl Menger (1871), Eugen von Böhm-Bawerk (1889), Ludwig<br />

von Mises (1949), <strong>and</strong> Murray Rothbard (1962) all emphasized the <strong>entrepreneur</strong><br />

in their causal-realistic analysis of economic organization <strong>and</strong> economic<br />

change. More recently, the Austrian economist Israel Kirzner has<br />

popularized the notion of <strong>entrepreneur</strong>ship as discovery or alertness to<br />

profit opportunities. Kirzner’s interpretation of Mises has been highly influential,<br />

not only within the Austrian School, but also in the opportunitydiscovery<br />

or opportunity-recognition branch of <strong>entrepreneur</strong>ship literature<br />

(Shane <strong>and</strong> Venkataraman, 2000; Gaglio <strong>and</strong> Katz, 2001; Shane, 2003).<br />

However, as described below, the opportunity-discovery framework<br />

is problematic as a foundation for applied <strong>entrepreneur</strong>ship research. Its<br />

central concept, the opportunity, was intended by theorists such as Kirzner<br />

to be used instrumentally, or metaphorically, as a means of explaining<br />

the tendency of markets to equilibrate, <strong>and</strong> not meant to be treated literally<br />

as the object of analysis. I argue that <strong>entrepreneur</strong>ship can be more<br />

thoroughly grounded <strong>and</strong> more closely linked to theories of economic


95<br />

organization <strong>and</strong> strategy by adopting the Cantillon–Knight–Mises underst<strong>and</strong>ing<br />

of <strong>entrepreneur</strong>ship as judgment, along with the Austrian School’s<br />

subjectivist account of capital heterogeneity. e judgment approach emphasizes<br />

that profit opportunities do not exist, objectively, when decisions<br />

are made, because the result of action cannot be known with certainty.<br />

Opportunities are essentially subjective phenomena (Foss, Klein, Kor, <strong>and</strong><br />

Mahoney, 2008). As such, opportunities are neither discovered nor created<br />

(Alvarez <strong>and</strong> Barney, 2007), but imagined. ey exist, in other words,<br />

only in the minds of decision-makers. Moreover, the essentially subjective<br />

character of profit opportunities poses special challenges for applied<br />

research on the cognitive psychological aspects of discovery. Rather, I<br />

argue, opportunities can be treated as a latent concept underlying the real<br />

phenomenon of interest, namely <strong>entrepreneur</strong>ial action.<br />

I begin by distinguishing among occupational, structural, <strong>and</strong> functional<br />

approaches to <strong>entrepreneur</strong>ship <strong>and</strong> explaining two influential interpretations<br />

of the <strong>entrepreneur</strong>ial function—discovery <strong>and</strong> judgment. I<br />

turn next to the contemporary literature on opportunity identification,<br />

arguing that this literature misinterprets Kirzner’s instrumental use of the<br />

discovery metaphor <strong>and</strong> mistakenly makes opportunities the unit of analysis.<br />

Instead, I describe an alternative approach in which investment is<br />

the unit of analysis, <strong>and</strong> link this approach to the theory of heterogeneous<br />

capital theory. I close with some applications to organizational form <strong>and</strong><br />

<strong>entrepreneur</strong>ial teams.<br />

Entrepreneurship: Occupational, Structural, <strong>and</strong> Functional<br />

Perspectives<br />

To organize the various str<strong>and</strong>s of <strong>entrepreneur</strong>ship literature, it is useful<br />

to distinguish among occupational, structural, <strong>and</strong> functional perspectives.<br />

Occupational theories define <strong>entrepreneur</strong>ship as self-employment<br />

<strong>and</strong> treat the individual as the unit of analysis, describing the characteristics<br />

of individuals who start their own businesses <strong>and</strong> explaining the choice<br />

between employment <strong>and</strong> self-employment (Kihlstrom <strong>and</strong> Laffont, 1979;<br />

Shaver <strong>and</strong> Scott, 1991; Hamilton, 2000; Parker, 2004; Lazear, 2004,<br />

2005). e labor economics literature on occupational choice, along with<br />

psychological literature on the personal characteristics of self-employed<br />

individuals, fits in this category. For example, McGrath <strong>and</strong> MacMillan


96 <br />

(2000) argue that particular individuals have an “<strong>entrepreneur</strong>ial mindset”<br />

that enables <strong>and</strong> encourages them to find opportunities overlooked or<br />

ignored by others (<strong>and</strong> that this mindset is developed through experience,<br />

rather than formal instruction). Structural approaches treat the firm or<br />

industry as the unit of analysis, defining the “<strong>entrepreneur</strong>ial firm” as a new<br />

or small firm. e literatures on industry dynamics, firm growth, clusters,<br />

<strong>and</strong> networks have a structural concept of <strong>entrepreneur</strong>ship in mind (Aldrich,<br />

1990; Acs <strong>and</strong> Audretsch, 1990; Audretsch, Keilbach, <strong>and</strong> Lehmann,<br />

2005). Indeed, the idea that one firm, industry, or economy can be more<br />

“<strong>entrepreneur</strong>ial” than another suggests that <strong>entrepreneur</strong>ship is associated<br />

with a particular market structure (i.e., lots of small or young firms).<br />

By contrast, the classic contributions to the economic theory of <strong>entrepreneur</strong>ship<br />

from Schumpeter, Knight, Mises, Kirzner, <strong>and</strong> others model<br />

<strong>entrepreneur</strong>ship as a function, activity, or process, not an employment<br />

category or market structure. e <strong>entrepreneur</strong>ial function has been characterized<br />

in various ways: judgment (Cantillon, 1755; Knight, 1921; Casson,<br />

1982; Langlois <strong>and</strong> Cosgel, 1993; Foss <strong>and</strong> Klein, 2005), innovation<br />

(Schumpeter, 1911), adaptation (Schultz, 1975, 1980), alertness (Kirzner,<br />

1973, 1979, 1992), <strong>and</strong> coordination (Witt, 1998, 2003). In each case,<br />

these functional concepts of <strong>entrepreneur</strong>ship are largely independent of<br />

occupational <strong>and</strong> structural concepts. e <strong>entrepreneur</strong>ial function can be<br />

manifested in large <strong>and</strong> small firms, in old <strong>and</strong> new firms, by individuals or<br />

teams, across a variety of occupational categories, <strong>and</strong> so on. By focusing<br />

too narrowly on self-employment <strong>and</strong> start-up companies, the contemporary<br />

literature may be understating the role of <strong>entrepreneur</strong>ship in the<br />

economy <strong>and</strong> business organizations.<br />

Kirzner’s (1973; 1979; 1992) concept of <strong>entrepreneur</strong>ship as “alertness”<br />

to profit opportunities is one of the most influential functional approaches.<br />

e simplest case of alertness is that of the arbitrageur who<br />

discovers a discrepancy in present prices that can be exploited for financial<br />

gain. In a more typical case, the <strong>entrepreneur</strong> is alert to a new product or<br />

a superior production process <strong>and</strong> steps in to fill this market gap before<br />

others. Success, in this view, comes not from following a well-specified<br />

maximization problem, but from having some insight that no one else<br />

has, a process that cannot be modeled as an optimization problem. 1 As<br />

1 Kirzner is careful to distinguish alertness from systematic search, as in Stigler’s (1961;<br />

1962) analysis of searching for bargains or for jobs. A nice example is provided by Ricketts


97<br />

discussed in chapter 2 above, because Kirzner’s <strong>entrepreneur</strong>s perform only<br />

a discovery function, rather than an investment function, they do not own<br />

capital; they need only be alert to profit opportunities. ey own no assets,<br />

they bear no uncertainty <strong>and</strong>, hence, they cannot earn losses. e worst<br />

that can happen to an <strong>entrepreneur</strong> is the failure to discover an existing<br />

profit opportunity. For these reasons, the link between Kirznerian <strong>entrepreneur</strong>ship<br />

<strong>and</strong> other branches of economic analysis, such as industrial<br />

organization, innovation, <strong>and</strong> the theory of the firm, is weak. Hence,<br />

Kirzner’s concept has not generated a large body of applications. 2<br />

An alternative account treats <strong>entrepreneur</strong>ship as judgmental decision<br />

making under conditions of uncertainty. Judgment refers primarily to<br />

business when the range of possible future outcomes, let alone the likelihood<br />

of individual outcomes, is generally unknown (what Knight terms<br />

uncertainty, rather than mere probabilistic risk). is view finds expression<br />

in the earliest known discussion of <strong>entrepreneur</strong>ship—that found in<br />

Richard Cantillon’s Essai sur la nature de commerce en general (1755). Cantillon<br />

argues that all market participants, with the exception of l<strong>and</strong>owners<br />

<strong>and</strong> the nobility, can be classified as either <strong>entrepreneur</strong>s or wage earners:<br />

Entrepreneurs work for uncertain wages, so to speak, <strong>and</strong> all others<br />

for certain wages until they have them, although their functions <strong>and</strong><br />

their rank are very disproportionate. e General who has a salary,<br />

the Courtier who has a pension, <strong>and</strong> the Domestic who has wages,<br />

are in the latter class. All the others are Entrepreneurs, whether they<br />

establish themselves with a capital to carry on their enterprise, or are<br />

Entrepreneurs of their own work without any capital, <strong>and</strong> they may<br />

be considered as living subject to uncertainty; even Beggars <strong>and</strong><br />

Robbers are Entrepreneurs of this class (Cantillon, 1755, p. 54).<br />

(1987, p. 58): “Stigler’s searcher decides how much time it is worth spending rummaging<br />

through dusty attics <strong>and</strong> untidy drawers looking for a sketch which (the family recalls) Aunt<br />

Enid thought might be by Lautrec. Kirzner’s <strong>entrepreneur</strong> enters a house <strong>and</strong> glances lazily<br />

at the pictures which have been hanging in the same place for years. ‘Isn’t that a Lautrec<br />

on the wall?’ ”<br />

2 Exceptions include Ekelund <strong>and</strong> Saurman (1988), Harper (1995), Sautet (2001) <strong>and</strong><br />

Holcombe (2002). Kirzner (1973, pp. 39–40) concedes that in a world of uncertainty,<br />

resource owners exercise <strong>entrepreneur</strong>ial judgment in allocating their resources to particular<br />

uses. But he goes on (1973, pp. 40–43) to introduce the analytical device of “pure<br />

<strong>entrepreneur</strong>ship,” the act of discovery or alertness to profit opportunities by those with<br />

no resources under their control, <strong>and</strong> claims that this function, rather than uncertaintybearing,<br />

is the “driving force” behind the market economy.


98 <br />

Judgment is distinct from boldness, innovation, alertness, <strong>and</strong> leadership.<br />

Judgment must be exercised in mundane circumstances, for ongoing<br />

operations as well as new ventures. Alertness is the ability to react to existing<br />

opportunities, while judgment refers to beliefs about new opportunities. 3<br />

ose who specialize in judgmental decision making may be dynamic,<br />

charismatic leaders, but they need not possess these traits. In short, in<br />

this view, decision making under uncertainty is <strong>entrepreneur</strong>ial, whether<br />

it involves imagination, creativity, leadership, <strong>and</strong> related factors or not.<br />

Knight introduces judgment to link profit <strong>and</strong> the firm to uncertainty.<br />

Entrepreneurship represents judgment that cannot be assessed in terms<br />

of its marginal product <strong>and</strong> which cannot, accordingly, be paid a wage<br />

(Knight, 1921, p. 311). In other words, there is no market for the judgment<br />

that <strong>entrepreneur</strong>s rely on <strong>and</strong>, therefore, exercising judgment requires<br />

the person with judgment to start a firm. Judgment, thus, implies<br />

asset ownership, for judgmental decision making is ultimately decision<br />

making about the employment of resources. An <strong>entrepreneur</strong> without capital<br />

goods is, in Knight’s sense, no <strong>entrepreneur</strong> (Foss <strong>and</strong> Klein, 2005). 4<br />

Entrepreneurship as uncertainty bearing is also important for Mises’s<br />

3 In Kirzner’s treatment, <strong>entrepreneur</strong>ship is characterized as “a responding agency. I<br />

view the <strong>entrepreneur</strong> not as a source of innovative ideas ex nihilo, but as being alert<br />

to the opportunities that exist already <strong>and</strong> are waiting to be noticed” (Kirzner, 1973,<br />

p. 74). Of course, as Kirzner (1985b, pp. 54–59) himself emphasizes, the actions of<br />

<strong>entrepreneur</strong>s in the present affect the constellation of possible profit opportunities in the<br />

future. “[Alertness] does not consist merely in seeing the unfolding of the tapestry of the<br />

future in the sense of seeing a preordained flow of events. Alertness must, importantly,<br />

embrace the awareness of the ways the human agent can, by imaginative, bold leaps of faith,<br />

<strong>and</strong> determination, in fact create the future for which his present acts are created” (Kirzner,<br />

1985b, p. 56). However, Kirzner (1985b, p. 57) continues, the only opportunities that<br />

matter for equilibration are those that do, in fact, “bear some realistic resemblance to the<br />

future as it will be realized.”<br />

4 It is useful here to distinguish between broad <strong>and</strong> narrow notions of (Knightian) <strong>entrepreneur</strong>ship.<br />

All human action involves judgment, <strong>and</strong> in an uncertain world, all action<br />

places some assets at risk (at minimum, the opportunity cost of the actor’s time). In Mises’s<br />

terminology, human action is the purposeful employment of means to bring about desired<br />

ends, which may or may not be realized. In this sense, we are all <strong>entrepreneur</strong>s, every<br />

day. Of course, this broad concept of <strong>entrepreneur</strong>ship is not particularly operational, or<br />

empirically important. Economics <strong>and</strong> organization theorists, therefore, tend to focus on<br />

a narrower concept of <strong>entrepreneur</strong>ship, namely the actions of the businessperson—the<br />

investment of tangible resources in pursuit of commercial gain. In the discussion that<br />

follows, I focus on this narrower, commercial notion of <strong>entrepreneur</strong>ship.


99<br />

theory of profit <strong>and</strong> loss—a cornerstone of his well-known critique of<br />

economic planning under socialism. Mises begins with the marginal productivity<br />

theory of distribution developed by his Austrian predecessors.<br />

In the marginal productivity theory, laborers earn wages, <strong>capitalist</strong>s earn<br />

interest, <strong>and</strong> owners of specific factors earn rents. Any excess (deficit) of a<br />

firm’s realized receipts over these factor payments constitutes profit (loss).<br />

Profit <strong>and</strong> loss, therefore, are returns to <strong>entrepreneur</strong>ship. In a hypothetical<br />

equilibrium without uncertainty (what Mises calls the evenly rotating<br />

economy), <strong>capitalist</strong>s would still earn interest as a reward for lending, but<br />

there would be no profit or loss.<br />

Entrepreneurs, in Mises’s underst<strong>and</strong>ing of the market, make their<br />

production plans based on the current prices of factors of production <strong>and</strong><br />

the anticipated future prices of consumer goods. What Mises calls “economic<br />

calculation” is the comparison of these anticipated future receipts<br />

with present outlays, all expressed in common monetary units. Under<br />

socialism, the absence of factor markets <strong>and</strong> the consequent lack of factor<br />

prices renders economic calculation—<strong>and</strong> hence rational economic planning—impossible.<br />

Mises’s point is that a socialist economy may assign individuals<br />

to be workers, managers, technicians, inventors, <strong>and</strong> the like, but<br />

it cannot, by definition, have <strong>entrepreneur</strong>s, because there are no money<br />

profits <strong>and</strong> losses. Entrepreneurship, <strong>and</strong> not labor, management or technological<br />

expertise, is the crucial element of the market economy. As Mises<br />

puts it, directors of socialist enterprises may be allowed to play market—to<br />

make capital investment decisions as if they were allocating scarce capital<br />

across activities in an economizing way. But <strong>entrepreneur</strong>s cannot be asked<br />

to “play speculation <strong>and</strong> investment” (Mises, 1949, p. 705). Without<br />

<strong>entrepreneur</strong>ship, a complex, dynamic economy cannot allocate resources<br />

to their highest value use.<br />

Entrepreneurship as Opportunity Identification<br />

While Schumpeter, Kirzner, Cantillon, Knight, <strong>and</strong> Mises are frequently<br />

cited in the contemporary <strong>entrepreneur</strong>ship literature in economics <strong>and</strong><br />

management (Schultz, by contrast, is rarely cited), much of this literature<br />

takes, implicitly, an occupational or structural approach to <strong>entrepreneur</strong>ship.<br />

Any relationship to the classic functional contributions is inspirational,<br />

not substantive.


100 <br />

e most important exception is the literature in management <strong>and</strong> organization<br />

theory on opportunity discovery or opportunity identification,<br />

or what Shane (2003) calls the “individual–opportunity nexus.” Opportunity<br />

identification involves not only technical skills like financial analysis<br />

<strong>and</strong> market research, but also less tangible forms of creativity, team building,<br />

problem solving, <strong>and</strong> leadership (Long <strong>and</strong> McMullan, 1984; Hills,<br />

Lumpkin, <strong>and</strong> Singh, 1997; Hindle, 2004). While value can, of course,<br />

be created not only by starting new activities, but also by improving the<br />

operation of existing activities, research in opportunity identification tends<br />

to emphasize new activities. ese could include creating a new firm or<br />

starting a new business arrangement, introducing a new product or service,<br />

or developing a new method of production. As summarized by Shane<br />

(2003, pp. 4–5):<br />

Entrepreneurship is an activity that involves the discovery, evaluation,<br />

<strong>and</strong> exploitation of opportunities to introduce new goods<br />

<strong>and</strong> services, ways of organizing, markets, process, <strong>and</strong> raw materials<br />

through organizing efforts that previously had not existed<br />

(Venkataraman, 1997; Shane <strong>and</strong> Venkataraman, 2000). Given<br />

this definition, the academic field of <strong>entrepreneur</strong>ship incorporates,<br />

in its domain, explanations for why, when, <strong>and</strong> how <strong>entrepreneur</strong>ial<br />

opportunities exist; the sources of those opportunities <strong>and</strong><br />

the forms that they take; the processes of opportunity discovery<br />

<strong>and</strong> evaluation; the acquisition of resources for the exploitation<br />

of these opportunities; the act of opportunity exploitation; why,<br />

when, <strong>and</strong> how some individuals <strong>and</strong> not others discover, evaluate,<br />

gather resources for, <strong>and</strong> exploit opportunities; the strategies used<br />

to pursue opportunities; <strong>and</strong> the organizing efforts to exploit them<br />

(Shane <strong>and</strong> Venkataraman, 2000).<br />

is conception is admirably broad, incorporating not only opportunity<br />

discovery, but also the processes by which opportunities are pursued<br />

<strong>and</strong> exploited. What unifies these varied aspects of the <strong>entrepreneur</strong>ial<br />

function is the concept of the opportunity. e discovery <strong>and</strong> (potential)<br />

exploitation of opportunities is proposed as the unit of analysis for <strong>entrepreneur</strong>ship<br />

research. But what exactly are opportunities? How are they<br />

best characterized? How much explicit characterization is necessary for<br />

applied research in <strong>entrepreneur</strong>ial organization <strong>and</strong> strategy?


101<br />

Opportunities: Objective or Subjective?<br />

Shane <strong>and</strong> Venkataraman (2000, p. 220) define <strong>entrepreneur</strong>ial opportunities<br />

as “those situations in which new goods, services, raw materials,<br />

<strong>and</strong> organizing methods can be introduced <strong>and</strong> sold at greater than<br />

their cost of production.” ese opportunities are treated as objective phenomena,<br />

though their existence is not known by all agents. Shane <strong>and</strong><br />

Venkataraman also distinguish <strong>entrepreneur</strong>ial opportunities from profit<br />

opportunities more generally. While the latter reflect opportunities to create<br />

value by enhancing the efficiency of producing existing goods, services,<br />

<strong>and</strong> processes, the former includes value creation through “the very perception<br />

of the means-ends framework” itself (Kirzner, 1973, p. 33). Shane<br />

<strong>and</strong> Venkataraman seem to have in mind the distinction between activities<br />

that can be modeled as solutions to well-specified optimization problems—what<br />

Kirzner (1973) calls “Robbinsian maximizing”—<strong>and</strong> those<br />

for which no existing model, or decision rule, is available.<br />

However, Shane <strong>and</strong> Venkataraman appear to misunderst<strong>and</strong> Kirzner<br />

(<strong>and</strong> the Austrians more generally) on this point. In a world of Knightian<br />

uncertainty, all profit opportunities involve decisions for which no wellspecified<br />

maximization problem is available. Kirzner does not mean that<br />

some economic decisions really are the result of Robbinsian maximizing,<br />

while others reflect discovery. Instead, Kirzner is simply contrasting two<br />

methodological constructions for the analysis of human action.<br />

More generally, the opportunity identification literature seeks to build<br />

a positive research program by operationalizing the concept of alertness.<br />

How is alertness manifested in action? How do we recognize it empirically?<br />

Can we distinguish discovery from systematic search? As summarized by<br />

Gaglio <strong>and</strong> Katz (2001, p. 96):<br />

Almost all of the initial empirical investigations of alertness have<br />

focused on the means by which an individual might literally notice<br />

without search. For example, Kaish <strong>and</strong> Gilad (1991) interpret this<br />

as having an aptitude to position oneself in the flow of information<br />

so that the probability of encountering opportunities without a deliberate<br />

search for a specific opportunity is maximized. erefore,<br />

in their operational measures of alertness, they asked founders to<br />

recall: (a) the amount of time <strong>and</strong> effort exerted in generating<br />

an information flow; (b) the selection of information sources for


102 <br />

generating an information flow; <strong>and</strong> (c) the cues inherent in information<br />

that signal the presence of an opportunity. From this data<br />

the authors deduced: (d) the quantity of information in the flow<br />

<strong>and</strong> (e) the breadth <strong>and</strong> diversity of information in the flow.<br />

eir results conform to expectations in some ways but also<br />

reveal some unexpected patterns. Compared to the sample of corporate<br />

executives, the sample of new venture founders do appear<br />

to spend more time generating an information flow <strong>and</strong> do seem<br />

more likely to use unconventional sources of information. Interestingly,<br />

the founders do seem more attentive to risk cues rather<br />

than to market potential cues. However, the data also reveal that<br />

only inexperienced or unsuccessful founders engage in such intense<br />

information collection efforts. Successful founders actually behave<br />

more like the sample of corporate executives. Cooper et al. (1995)<br />

found a similar pattern of results in their survey of 1100 firms<br />

although Busenitz (1996), in an altered replication of Kaish <strong>and</strong><br />

Gilad’s survey, did not. Indeed Busenitz found few significant differences<br />

between corporate managers <strong>and</strong> new venture founders. In<br />

addition, validity checks of the survey measures yielded low reliability<br />

scores, which led the author to conclude that future research in<br />

alertness required improved theoretical <strong>and</strong> operational precision.<br />

is positive research program misses, however, the point of Kirzner’s<br />

metaphor of <strong>entrepreneur</strong>ial alertness: namely, that it is only a metaphor.<br />

Kirzner’s aim is not to characterize <strong>entrepreneur</strong>ship per se, but to explain<br />

the tendency for markets to clear. In the Kirznerian system, opportunities<br />

are (exogenous) arbitrage opportunities <strong>and</strong> nothing more. Entrepreneurship<br />

itself serves a purely instrumental function; it is the means by which<br />

Kirzner explains market clearing. Of course, arbitrage opportunities cannot<br />

exist in a perfectly competitive general-equilibrium model, so Kirzner’s<br />

framework assumes the presence of competitive imperfections, to use the<br />

language of strategic factor markets (Barney, 1986; Alvarez <strong>and</strong> Barney,<br />

2004). Beyond specifying general disequilibrium conditions, however,<br />

Kirzner offers no theory of how opportunities come to be identified, who<br />

identifies them, <strong>and</strong> so on; identification itself is a black box. e claim<br />

is simply that outside the Arrow–Debreu world, in which all knowledge is<br />

effectively parameterized, opportunities for disequilibrium profit exist <strong>and</strong><br />

tend to be discovered <strong>and</strong> exploited. In short, what Kirzner calls “<strong>entrepreneur</strong>ial<br />

discovery” is simply that which causes markets to equilibrate. 5<br />

5 e foregoing description applies primarily to what Kirzner calls the “pure entre-


103<br />

Contemporary <strong>entrepreneur</strong>ship scholars, considering whether opportunities<br />

are objective or subjective (McMullen <strong>and</strong> Shepherd, 2006; Companys<br />

<strong>and</strong> McMullen, 2007), note that Kirzner tends to treat them as<br />

objective. Again, this is true, but misses the point. Kirzner is not making<br />

an ontological claim about the nature of profit opportunities per se—not<br />

claiming, in other words, that opportunities are, in some fundamental<br />

sense, objective—but merely using the concept of objective, exogenously<br />

given, but not yet discovered opportunities as a device for explaining the<br />

tendency of markets to clear. 6<br />

e Knightian perspective also treats <strong>entrepreneur</strong>ship as an instrumental<br />

construct, used here to decompose business income into two constituent<br />

elements—interest <strong>and</strong> profit. Interest is a reward for forgoing<br />

present consumption, is determined by the relative time preferences of<br />

borrowers <strong>and</strong> lenders, <strong>and</strong> would exist even in a world of certainty. Profit,<br />

by contrast, is a reward for anticipating the uncertain future more accurately<br />

than others (e.g., purchasing factors of production at market prices<br />

below the eventual selling price of the product), <strong>and</strong> exists only in a world<br />

of true uncertainty. In such a world, given that production takes time,<br />

<strong>entrepreneur</strong>s will earn either profits or losses based on the differences<br />

between factor prices paid <strong>and</strong> product prices received.<br />

For Knight, in other words, opportunities do not exist, just waiting to<br />

be discovered (<strong>and</strong> hence, by definition, exploited). Rather, <strong>entrepreneur</strong>s<br />

invest resources based on their expectations of future consumer dem<strong>and</strong>s<br />

<strong>and</strong> market conditions, investments that may or may not yield positive<br />

returns. Here the focus is not on opportunities, but on investment <strong>and</strong><br />

uncertainty. Expectations about the future are inherently subjective <strong>and</strong>,<br />

under conditions of uncertainty rather than risk, constitute judgments<br />

that are not themselves modelable. Put differently, subjectivism implies<br />

preneur” (see footnote 2 above). As he explains, flesh <strong>and</strong> blood <strong>entrepreneur</strong>s do not<br />

correspond exactly to this ideal type (they can simultaneously be laborers, <strong>capitalist</strong>s,<br />

consumers, etc.)—<strong>and</strong> they do more than simply discover costless profit opportunities.<br />

However, in Kirzner’s framework, the attributes of real-world <strong>entrepreneur</strong>s defy systematic<br />

categorization.<br />

6 Incidentally, the occupational choice literature cited above treats opportunities, implicitly<br />

or explicitly, as objective. Agents are assumed to compare the expected benefits<br />

of employment <strong>and</strong> self-employment, meaning that the set of possible <strong>entrepreneur</strong>ial<br />

outcomes must be fixed, <strong>and</strong> the probability weights assigned to individual outcomes<br />

known in advance.


104 <br />

that opportunities do not exist in an objective sense. Hence, a research<br />

program based on formalizing <strong>and</strong> studying empirically the cognitive or<br />

psychological processes leading individuals to discover opportunities captures<br />

only a limited aspect of the <strong>entrepreneur</strong>ial process. Opportunities<br />

for <strong>entrepreneur</strong>ial gain are, thus, inherently subjective—they do not exist<br />

until profits are realized. Entrepreneurship research may be able to realize<br />

higher marginal returns by focusing on <strong>entrepreneur</strong>ial action, rather than<br />

its presumed antecedents. 7<br />

Alvarez <strong>and</strong> Barney (2007) argue that <strong>entrepreneur</strong>ial objectives, characteristics,<br />

<strong>and</strong> decision making differ systematically, depending on whether<br />

opportunities are modeled as discovered or created. In the “discovery<br />

approach,” for example, <strong>entrepreneur</strong>ial actions are responses to exogenous<br />

shocks, while in the “creation approach,” such actions are endogenous.<br />

Discovery <strong>entrepreneur</strong>s focus on predicting systematic risks, formulating<br />

complete <strong>and</strong> stable strategies, <strong>and</strong> procuring capital from external sources.<br />

Creation <strong>entrepreneur</strong>s, by contrast, appreciate iterative, inductive, incremental<br />

decision making, are comfortable with emergent <strong>and</strong> flexible<br />

strategies, <strong>and</strong> tend to rely on internal finance. 8<br />

e approach proposed here is close to Alvarez <strong>and</strong> Barney’s creation<br />

approach, but differs in that it places greater emphasis on the ex post processes<br />

of resource assembly <strong>and</strong> personnel management rather than the ex<br />

ante processes of cognition, expectations formation, <strong>and</strong> business planning.<br />

Moreover, Alvarez <strong>and</strong> Barney write as if “discovery settings” <strong>and</strong><br />

“creation settings” are actual business environments within which <strong>entrepreneur</strong>s<br />

operate. Some <strong>entrepreneur</strong>s really do discover exogenously created<br />

profit opportunities, while others have to work creatively to establish<br />

them. As I read Knight <strong>and</strong> Kirzner, by contrast, both the discovery<br />

<strong>and</strong> creation perspectives are purely metaphorical concepts (useful for the<br />

economist or management theorist), not frameworks for <strong>entrepreneur</strong>ial<br />

7 Here I follow Gul <strong>and</strong> Pesendorfer’s (2005, p. 1) more general critique of neuroeconomìcs,<br />

namely that cognitive psychology <strong>and</strong> economics “address different questions,<br />

utilize different abstractions, <strong>and</strong> address different types of empirical evidence,” meaning<br />

that the two disciplines are in essentially different, though potentially complementary, domains.<br />

In other words, underst<strong>and</strong>ing the cognitive processes underlying <strong>entrepreneur</strong>ial<br />

behavior may be interesting <strong>and</strong> important, but not necessary for the economic analysis of<br />

the behavior itself.<br />

8 Miller (2007) distinguishes further between opportunity recognition, opportunity<br />

discovery, <strong>and</strong> opportunity creation.


105<br />

decision making itself. is suggests that opportunities are best characterized<br />

neither as discovered nor created, but imagined. e creation<br />

metaphor implies that profit opportunities, once the <strong>entrepreneur</strong> has conceived<br />

or established them, come into being objectively, like a work of art.<br />

Creation implies that something is created. ere is no uncertainty about<br />

its existence or characteristics (though, of course, its market value may not<br />

be known until later). By contrast, the concept of opportunity imagination<br />

emphasizes that gains (<strong>and</strong> losses) do not come into being objectively until<br />

<strong>entrepreneur</strong>ial action is complete (i.e., until final goods <strong>and</strong> services have<br />

been produced <strong>and</strong> sold). 9<br />

Moreover, explaining <strong>entrepreneur</strong>ial loss is awkward using both discovery<br />

<strong>and</strong> creation language. In Kirzner’s formulation, for example, the<br />

worst that can happen to an <strong>entrepreneur</strong> is the failure to discover an existing<br />

profit opportunity. Entrepreneurs either earn profits or break even,<br />

but it is unclear how they suffer losses. Kirzner (1997) claims that <strong>entrepreneur</strong>s<br />

can earn losses when they misread market conditions. “Entrepreneurial<br />

boldness <strong>and</strong> imagination can lead to pure <strong>entrepreneur</strong>ial losses<br />

as well as to pure profit. Mistaken actions by <strong>entrepreneur</strong>s mean that<br />

they have misread the market, possibly pushing price <strong>and</strong> output constellations<br />

in directions not equilibrative” Kirzner (1997, p. 72). But even<br />

this formulation makes it clear that it is mistaken actions—not mistaken<br />

discoveries—that lead to loss. Misreading market conditions leads to losses<br />

only if the <strong>entrepreneur</strong> has invested resources in a project based on this<br />

misreading. It is the failure to anticipate future market conditions correctly<br />

that causes the loss. It seems obscure to describe this as erroneous<br />

discovery, rather than unsuccessful uncertainty bearing. 10<br />

Likewise, realized <strong>entrepreneur</strong>ial losses do not fit naturally within a<br />

9 e concept of “opportunity imagination” calls to mind Boulding’s (1956, p. 15)<br />

notion of “image,” defined as “the sum of what we think we know <strong>and</strong> what makes<br />

us behave the way we do.” Human action, in Boulding’s framework, is a response to<br />

the actor’s (subjective) image of reality. is does not mean that images are completely<br />

detached from reality, but that reality is altered, or interpreted, by the actor’s subjective<br />

beliefs. Penrose’s (1959) concept, of the firm’s subjective opportunity set also reflects<br />

<strong>entrepreneur</strong>ial imagination in this sense (Kor, Mahoney, <strong>and</strong> Michael, 2007).<br />

10 In his defense, Kirzner’s (1997) remarks appear in the context of defending the<br />

equilibrating tendency of the market, against the Walrasian picture of instantaneous market<br />

adjustment. Still, the defense could perhaps be made equally well without reference to the<br />

discovery metaphor.


106 <br />

creation framework. Alvarez <strong>and</strong> Barney (2007) emphasize that “creation<br />

<strong>entrepreneur</strong>s” do take into account potential losses, the “acceptable losses”<br />

described by Sarasvathy (2001). “[A]n <strong>entrepreneur</strong> engages in <strong>entrepreneur</strong>ial<br />

actions when the total losses that can be created by such activities<br />

are not too large” (Alvarez <strong>and</strong> Barney, 2007, p. 19). However, when<br />

those losses are realized, it seems more straightforward to think in terms of<br />

mistaken beliefs about the future—expected prices <strong>and</strong> sales revenues that<br />

did not, in fact, materialize—than the “disappearance” of an opportunity<br />

that was previously created. Entrepreneurs do not, in other words, create<br />

the future, they imagine it, <strong>and</strong> their imagination can be wrong as often as<br />

it is right. 11<br />

Opportunities as a black box<br />

Confusion over the nature of opportunities is increasingly recognized. As<br />

noted by McMullen, Plummer, <strong>and</strong> Acs (2007, p. 273),<br />

a good portion of the research to date has focused on the discovery,<br />

exploitation, <strong>and</strong> consequences thereof without much attention to<br />

the nature <strong>and</strong> source of opportunity itself. Although some researchers<br />

argue that the subjective or socially constructed nature<br />

of opportunity makes it impossible to separate opportunity from<br />

the individual, others contend that opportunity is as an objective<br />

construct visible to or created by the knowledgeable or attuned<br />

<strong>entrepreneur</strong>. Either way, a set of weakly held assumptions about<br />

the nature <strong>and</strong> sources of opportunity appear to dominate much of<br />

the discussion in the literature.<br />

Do we need a precise definition of opportunities to move forward? Can<br />

one do <strong>entrepreneur</strong>ship research without specifying what, exactly, <strong>entrepreneur</strong>ial<br />

opportunities are? Can we treat opportunities as a black box,<br />

much as we treat other concepts in management, such as culture, leadership,<br />

routines, capabilities, <strong>and</strong> the like (Abell, Felin, <strong>and</strong> Foss, 2008)?<br />

11 To go from judgment to an explanation for market efficiency requires assumptions<br />

about the tendency of <strong>entrepreneur</strong>ial judgments to be correct. Mises’s (1951) explanation<br />

is based on a kind of natural selection, namely that market competition rewards those<br />

<strong>entrepreneur</strong>s whose judgments tend to be better than the judgments of their fellow<br />

<strong>entrepreneur</strong>s. Of course, one needn’t go as far as Friedman (1953) in assuming that the<br />

result is “optimal” behavior, in the neoclassical economist’s sense of optimality, to defend<br />

the effectiveness of this selection process.


107<br />

One approach is to focus not on what opportunities are, but what<br />

opportunities do. Opportunities, in this sense, are treated as a latent construct<br />

that is manifested in <strong>entrepreneur</strong>ial action—investment, creating<br />

new organizations, bringing products to market, <strong>and</strong> so on. A direct analogy<br />

can be drawn to the economist’s notion of preferences. Economic<br />

theory (with the exception of behavioral economics, discussed later) takes<br />

agents’ preferences as a given <strong>and</strong> derives implications for choice. e<br />

economist does not care what preferences “are,” ontologically, but simply<br />

postulates their existence <strong>and</strong> draws inferences about their characteristics as<br />

needed to explain particular kinds of economic behavior. Empirically, this<br />

approach can be operationalized by treating <strong>entrepreneur</strong>ship as a latent<br />

variable in a structural-equations framework (Xue <strong>and</strong> Klein, 2010).<br />

By treating opportunities as a latent construct, this approach sidesteps<br />

the problem of defining opportunities as objective or subjective, real or<br />

imagined, <strong>and</strong> so on. e formation of <strong>entrepreneur</strong>ial beliefs is treated<br />

as a potentially interesting psychological problem, but not part of the<br />

economic analysis of <strong>entrepreneur</strong>ship. It also avoids thorny questions<br />

about whether alertness or judgment is simply luck (Demsetz, 1983), a<br />

kind of intuition (Dane <strong>and</strong> Pratt, 2007), or something else entirely.<br />

The unit of analysis<br />

As explained earlier, the opportunity-creation approach proposed by Alvarez<br />

<strong>and</strong> Barney (2007) differs in important ways from the opportunitydiscovery<br />

approach. e creation approach treats opportunities as the<br />

result of <strong>entrepreneur</strong>ial action. Opportunities do not exist objectively,<br />

ex ante, but are created, ex nihilo, as <strong>entrepreneur</strong>s act based on their<br />

subjective beliefs. “Creation opportunities are social constructions that<br />

do not exist independent of the <strong>entrepreneur</strong>’s perceptions” (Alvarez <strong>and</strong><br />

Barney, 2007, p. 15). In this sense, the creation approach sounds like the<br />

imagination approach described here. Still, like the discovery approach,<br />

the creation approach makes the opportunity the unit of analysis. How<br />

<strong>entrepreneur</strong>s create opportunities, <strong>and</strong> how they subsequently seek to<br />

exploit those opportunities, is the focus of the research program.<br />

At one level, the distinction between opportunity creation <strong>and</strong> opportunity<br />

imagination seems semantic. Both hold that <strong>entrepreneur</strong>s act<br />

based on their beliefs about future gains <strong>and</strong> losses, rather than reacting to


108 <br />

objective, exogenously given opportunities for profit. ere are some ontological<br />

<strong>and</strong> epistemological differences, however. e creation approach<br />

is grounded in a social constructivist view of action (Alvarez <strong>and</strong> Barney,<br />

2007). It holds that the market itself is a social construction, <strong>and</strong> that<br />

realized gains <strong>and</strong> losses are, in part, subjective. e imagination approach<br />

described here is, in this sense, less subjectivist than the creation approach.<br />

It is tied closely to Mises’s (1912; 1920) concept of monetary calculation,<br />

in which realized gains <strong>and</strong> losses are objective <strong>and</strong> quantifiable, <strong>and</strong> used<br />

to filter (or select) the quality of <strong>entrepreneur</strong>ial expectations <strong>and</strong> beliefs.<br />

It is compatible with a range of ontological positions, from evolutionary<br />

realism to critical realism (Lawson, 1997; Mäki, 1996) to Misesian praxeology<br />

(Mises, 1949).<br />

An alternative way to frame a subjectivist approach to <strong>entrepreneur</strong>ship,<br />

emphasizing uncertainty <strong>and</strong> the passage of time, is to drop the<br />

concept of “opportunity” altogether. If opportunities are inherently subjective<br />

<strong>and</strong> we treat them as a black box, then the unit of analysis should<br />

not be opportunities, but rather some action—in Knightian terms, the assembly<br />

of resources in the present in anticipation of (uncertain) receipts in<br />

the future. Again, the analogy with preferences in microeconomic theory<br />

is clear: the unit of analysis in consumer theory is not preferences, but<br />

consumption, while in neoclassical production theory, the unit of analysis<br />

is not the production function, but some decision variable.<br />

One could also view opportunities <strong>and</strong> actions as distinct—but complementary—aspects<br />

of the <strong>entrepreneur</strong>ial process. To use Alvarez <strong>and</strong><br />

Barney’s (2007) terminology, the discovery perspective treats actions as<br />

responses to opportunities, while the creation perspective treats opportunities<br />

as the result of action. By contrast, the perspective outlined here<br />

treats opportunities as a superfluous concept, once action is taken into<br />

account. Opportunities exist only as manifested in action, <strong>and</strong> are neither<br />

its cause nor consequence of action. Hence, we can dispense with the very<br />

notion of opportunities itself <strong>and</strong> focus on the actions that <strong>entrepreneur</strong>s<br />

take <strong>and</strong> the results of those actions.<br />

One way to capture the Knightian concept of <strong>entrepreneur</strong>ial action is<br />

Casson <strong>and</strong> Wadeson’s (2007) notion of “projects.” A project is a stock of<br />

resources committed to particular activities for a specified period of time.<br />

Project benefits are uncertain, <strong>and</strong> are realized only after projects are completed.<br />

Casson <strong>and</strong> Wadeson (2007) model the set of potential projects as


109<br />

a given, defining opportunities as potential projects that have not yet been<br />

chosen. As in the discovery-process perspective, the set of opportunities<br />

is fixed. However, as Casson <strong>and</strong> Wadeson point out, the assumption of<br />

fixed “project possibility sets” is a modeling convenience, made necessary<br />

by their particular theory of project selection. More generally, the use of<br />

projects as the unit of analysis is consistent with either the discovery or creation<br />

perspective. Focusing on projects, rather than opportunities, implies<br />

an emphasis on the actions that generate profits <strong>and</strong> losses. It suggests that<br />

<strong>entrepreneur</strong>ship research should focus on the execution of business plans.<br />

In this sense, <strong>entrepreneur</strong>ship is closely linked to finance—not simply<br />

“<strong>entrepreneur</strong>ial finance” that studies venture funding <strong>and</strong> firm formation,<br />

but the more general problem of project finance under (true) uncertainty.<br />

Not only venture capital, but also public equity <strong>and</strong> debt, are <strong>entrepreneur</strong>ial<br />

instruments in this perspective. Capital budgeting is also a form of<br />

<strong>entrepreneur</strong>ial decision making. Of course contemporary finance theory<br />

focuses primarily on equilibrium models of resource allocation under conditions<br />

of risk, not Knightian uncertainty, so <strong>entrepreneur</strong>ship theory cannot<br />

be simply a reframing of modern finance theory. Instead, a financiers<br />

as <strong>entrepreneur</strong>s approach treats investors not as passive suppliers of capital<br />

to decision-making firms, but as the locus of economic decision making<br />

itself, as economic agents who experiment with resource combinations<br />

(chapter 3 above), develop <strong>and</strong> exploit network ties (Meyer, 2000), manage<br />

<strong>and</strong> govern subordinates (Kaplan <strong>and</strong> Strömberg, 2003), <strong>and</strong> the like.<br />

Entrepreneurial Action, Heterogeneous Capital, <strong>and</strong> Economic<br />

Organization<br />

e close relationship between the Knightian concept of <strong>entrepreneur</strong>ship<br />

as action under uncertainty <strong>and</strong> the ownership <strong>and</strong> control of resources<br />

suggests a bridge between <strong>entrepreneur</strong>ship <strong>and</strong> the mundane activities<br />

of establishing <strong>and</strong> maintaining a business enterprise—what Witt (2003)<br />

calls the “organizational grind.” Chapter 4 above offers an <strong>entrepreneur</strong>ial<br />

theory of the economic organization that combines the Knightian concept<br />

of judgment <strong>and</strong> the Austrian approach to capital heterogeneity. In<br />

Knight’s formulation, <strong>entrepreneur</strong>ship represents judgment that cannot<br />

be assessed in terms of its marginal product <strong>and</strong> which cannot, accordingly,<br />

be paid a wage (Knight, 1921). In other words, there is no market for the


110 <br />

judgment that <strong>entrepreneur</strong>s rely on <strong>and</strong>, therefore, exercising judgment<br />

requires the person with judgment to start a firm. Of course, judgmental<br />

decision-makers can hire consultants, forecasters, technical experts, <strong>and</strong> so<br />

on. However, in doing so they are exercising their own <strong>entrepreneur</strong>ial<br />

judgment. 12 us, judgment implies asset ownership, for judgmental decision<br />

making is ultimately decision making about the employment of<br />

resources. e <strong>entrepreneur</strong>’s role, then, is to arrange or organize the<br />

capital goods he/she owns. As Lachmann (1956, p. 16) puts it, “We are<br />

living in a world of unexpected change; hence capital combinations ... will<br />

be ever changing, will be dissolved <strong>and</strong> reformed. In this activity, we find<br />

the real function of the <strong>entrepreneur</strong>.” 13<br />

12 In Foss, Foss, <strong>and</strong> Klein’s (2007) terminology, the <strong>entrepreneur</strong>-owner exercises “original”<br />

judgment, while hired employees, to whom the owner delegates particular decision<br />

rights, exercise “derived” judgment as agents of the owner. is implies that top corporate<br />

managers, whose day-to-day decisions drive the organization of corporate resources, are<br />

acting only as “proxy-<strong>entrepreneur</strong>s,” except to the extent that they themselves are part<br />

owners through equity holdings.<br />

13 Lachmann (1956) does not require the <strong>entrepreneur</strong> to own the assets he recombines;<br />

see chapter 4 above for a more detailed argument that ownership, as residual rights of<br />

control, is a necessary part of this <strong>entrepreneur</strong>ial function. Consider also Marchal’s (1951,<br />

pp. 550–51) explanation of the economic return to the <strong>entrepreneur</strong>ial function:<br />

[E]ntrepreneurs obtain remuneration for their activity in a very different<br />

manner than do laborers or lenders of capital. e latter provide factors<br />

of production which they sell to the <strong>entrepreneur</strong> at prices which they<br />

naturally try to make as high as possible. e <strong>entrepreneur</strong> proceeds quite<br />

otherwise; instead of selling something to the enterprise, he identifies<br />

himself with the enterprise. Some people doubtless will say that he<br />

provides the function of enterprise <strong>and</strong> receives as remuneration a<br />

sum which varies according to the results. But this is a tortured way<br />

of presenting the thing, inspired by an unhealthy desire to establish<br />

arbitrarily asymmetry with the other factors. In reality, the <strong>entrepreneur</strong><br />

<strong>and</strong> the firm are one <strong>and</strong> the same. His function is to negotiate, or to<br />

pay people for negotiating under his responsibility <strong>and</strong> in the name of<br />

the firm, with two groups: on the one h<strong>and</strong>, with those who provide the<br />

factors of production, in which case his problem is to pay the lowest prices<br />

possible; on the other h<strong>and</strong>, with the buyers of the finished products,<br />

from which it is desirable to obtain as large a total revenue as possible.<br />

To say all this in a few words, the <strong>entrepreneur</strong>, although undeniably<br />

providing a factor of production, perhaps the most important one in a<br />

<strong>capitalist</strong> system, is not himself to be defined in those terms.<br />

Marchal expresses, in strong terms, the view described in chapter 4 that <strong>entrepreneur</strong>ship<br />

is embodied in asset ownership (i.e., in the creation <strong>and</strong> operation of the firm). e


111<br />

Chapter 4 above argues that Austrian capital theory provides a unique<br />

foundation for an <strong>entrepreneur</strong>ial theory of economic organization. Neoclassical<br />

production theory, with its notion of capital as a permanent, homogeneous<br />

fund of value, rather than a discrete stock of heterogeneous<br />

capital goods, is of little help here. 14 Transaction cost, resource-based,<br />

<strong>and</strong> property-rights approaches to the firm do incorporate notions of heterogeneous<br />

assets, but they tend to invoke the needed specificities in an ad<br />

hoc fashion to rationalize particular trading problems—for transaction cost<br />

economics, asset specificity; for capabilities theories, tacit knowledge; <strong>and</strong><br />

so on. e Austrian approach—starting with Menger’s (1871) concepts<br />

of higher- <strong>and</strong> lower-order goods <strong>and</strong> extending through Böhm-Bawerk’s<br />

(1889) notion of roundaboutness, Lachmann’s (1956) theory of multiple<br />

specificities, <strong>and</strong> Kirzner’s (1966) formulation of capital structure in<br />

terms of subjective <strong>entrepreneur</strong>ial plans—offers a solid foundation for a<br />

judgment-based theory of <strong>entrepreneur</strong>ial action.<br />

As we saw in chapter 4, Barzel’s (1997) idea that capital goods are distinguished<br />

by their attributes is one way to operationalize the Austrian notion<br />

of heterogeneity. Attributes are characteristics, functions, or possible<br />

uses of assets, as perceived by an <strong>entrepreneur</strong>. Assets are heterogeneous to<br />

the extent that they have different, <strong>and</strong> different levels of, valued attributes.<br />

Attributes may also vary over time, even for a particular asset. Given<br />

Knightian uncertainty, attributes do not exist objectively, but subjectively,<br />

in the minds of profit-seeking <strong>entrepreneur</strong>s who put these assets to use<br />

in various lines of production. Entrepreneurship thus not only involves<br />

deploying superior combinations of capital assets with given attributes, but<br />

also a means of experimenting with capital assets in an attempt to create or<br />

discover new valued attributes. In short, firms exist not only to economize<br />

on transaction costs, but also as a means for the exercise of <strong>entrepreneur</strong>ial<br />

judgment, <strong>and</strong> as a low-cost mechanism for <strong>entrepreneur</strong>s to experiment<br />

with various combinations of heterogeneous capital goods. e boundary<br />

changes discussed in chapter 3 can be understood as the result of processes<br />

<strong>entrepreneur</strong> is not merely an idea man, but rather an owner, who exercises judgment<br />

over the capital assets he owns <strong>and</strong> manages. is contrasts with Kirzner’s analytical device<br />

of the “pure <strong>entrepreneur</strong>” who owns no capital. (I thank John Matthews for the reference<br />

to Marchal.)<br />

14 Ironically, the notion of capital as a homogeneous fund owes its popularity to Knight<br />

(1936).


112 <br />

of <strong>entrepreneur</strong>ial experimentation. And internal organization is a means<br />

of delegating particular decision rights to subordinates who exercise derived<br />

judgment (Foss, Foss, <strong>and</strong> Klein, 2007).<br />

Witt (1998) offers another approach to combining an Austrian concept<br />

of <strong>entrepreneur</strong>ship with the theory of the firm. Entrepreneurs require<br />

complementary factors of production, he argues, which are coordinated<br />

within the firm. For the firm to be successful the <strong>entrepreneur</strong> must establish<br />

a tacit, shared framework of goals—what Casson (2000) calls a<br />

“mental model” of reality—which governs the relationships among members<br />

of the <strong>entrepreneur</strong>’s team. As Langlois (1998) points out, it is often<br />

easier (less costly) for individuals to commit to a specific individual—the<br />

leader—rather than an abstract set of complex rules governing the firm’s<br />

operations. e appropriate exercise of charismatic authority, then, facilitates<br />

coordination within organizations (Witt, 2003). is approach<br />

combines insights from economics, psychology, <strong>and</strong> sociology, <strong>and</strong> leans<br />

heavily on Max Weber. Leaders coordinate through effective communication,<br />

not only of explicit information, but also of mental models as<br />

described above. e successful <strong>entrepreneur</strong> excels at communicating<br />

such models. 15<br />

Here, as in Coase (1937), the employment relationship is central to<br />

the theory of the firm. e <strong>entrepreneur</strong>’s primary task is to coordinate<br />

the human resources that make up the firm. e analysis in chapter 4, by<br />

contrast, focuses on alienable assets, as in Knight (1921). It defines the firm<br />

as the <strong>entrepreneur</strong> plus the alienable resources the <strong>entrepreneur</strong> owns <strong>and</strong>,<br />

thus, controls. Each approach has strengths <strong>and</strong> weaknesses. e cognitive<br />

approach explains the dynamics among team members, but not necessarily<br />

their contractual relationships. Must charismatic leaders necessarily own<br />

physical capital, or can they be employees or independent contractors?<br />

Formulating a business plan, communicating a corporate culture, <strong>and</strong> the<br />

like are clearly important dimensions of business leadership. But are they<br />

attributes of the successful manager or the successful <strong>entrepreneur</strong>? Even<br />

if top-level managerial skill were the same as <strong>entrepreneur</strong>ship, it is unclear<br />

why charismatic leadership should be regarded as more <strong>entrepreneur</strong>ial<br />

than other, comparatively mundane managerial tasks, such as structuring<br />

15 Earl’s (2003) “connectionist approach” to <strong>entrepreneur</strong>ship also focuses on coordination,<br />

but here the emphasis is on coordination among market participants, not within<br />

organizations. See also Koppl <strong>and</strong> Langlois (2001) <strong>and</strong> Langlois (2002).


113<br />

incentives, limiting opportunism, administering rewards, <strong>and</strong> so on. On<br />

the other h<strong>and</strong>, the judgment approach does not generalize easily from the<br />

one-person firm to the multi-person firm.<br />

Applications of Entrepreneurial Action<br />

Shifting the focus of <strong>entrepreneur</strong>ship research from opportunity identification<br />

to <strong>entrepreneur</strong>ial action suggests several new issues <strong>and</strong> directions<br />

for <strong>entrepreneur</strong>ship research.<br />

Opportunities <strong>and</strong> Organizational Form<br />

Distinguishing between opportunity discovery <strong>and</strong> <strong>entrepreneur</strong>ial action<br />

reminds us that the two do not always go h<strong>and</strong> in h<strong>and</strong>. Efforts to encourage<br />

the former do not necessarily encourage the latter. Generally, efficiency<br />

requires that <strong>entrepreneur</strong>s (<strong>and</strong> what Foss, Foss, <strong>and</strong> Klein, 2007 call<br />

“proxy-<strong>entrepreneur</strong>s”) bear the full wealth effects of their actions. For this<br />

reason, efforts to promote experimentation, creativity, etc., within the firm<br />

can encourage moral hazard unless rewards <strong>and</strong> punishments are symmetric.<br />

Outside the firm, strong intellectual property protection, incentives for<br />

discovery (such as SBIR awards), <strong>and</strong> the like may encourage overspending<br />

on discovery. e potential waste of resources on “patent races” is a wellknown<br />

example (Barzel, 1968; Loury, 1979; Dasgupta <strong>and</strong> Stiglitz, 1980;<br />

Judd, Schmedders, <strong>and</strong> Yeltekin, 2003).<br />

By contrast, if the essence of <strong>entrepreneur</strong>ship is the assembly of resources<br />

under uncertainty, then the locus of <strong>entrepreneur</strong>ship is not the<br />

generation of creative ideas, but the funding of projects. Financiers—<br />

venture <strong>capitalist</strong>s, angel investors, banks, family members, even corporate<br />

shareholders—are, in this sense, <strong>entrepreneur</strong>s. Resource owners possess<br />

fundamental judgment rights that, by the nature of ownership, cannot be<br />

delegated, no matter how many proximate decision rights are delegated<br />

to subordinates (Foss, Foss, <strong>and</strong> Klein, 2007). In this perspective, even<br />

corporate shareholders are treated not as passive suppliers of capital (as<br />

they are treated both in neoclassical production theory <strong>and</strong> contemporary<br />

<strong>entrepreneur</strong>ship theory), but as critical decision-makers. 16<br />

16 See the discussion in chapter 2 above on “firms as investments” <strong>and</strong> “financiers as<br />

<strong>entrepreneur</strong>s.”


114 <br />

Some applications, such as the staging of venture finance (Gompers,<br />

1995), are obvious. Another application is the inherent uncertainty of<br />

the gains from corporate takeovers. As discussed in chapter 2 above, the<br />

“raider’s” return to a successful takeover is thus a form of pure <strong>entrepreneur</strong>ial<br />

profit. More generally, note that in this perspective, finance is<br />

treated not as an input into the <strong>entrepreneur</strong>ial process, but as the very<br />

essence of that process. Entrepreneurship is, in other words, manifested in<br />

investment. Of course, the terms “finance” <strong>and</strong> “investment” are used here<br />

in a broad sense, referring to the provision not only of financial capital, but<br />

also human capital, <strong>and</strong> tangible <strong>and</strong> intangible resources—anything that<br />

can be considered an input or factor of production. Entrepreneurship is<br />

conceived as the act of putting resources at risk, with profit as the reward for<br />

anticipating future market conditions correctly, or at least more correctly<br />

than other <strong>entrepreneur</strong>s.<br />

Entrepreneurial Teams<br />

Focusing on <strong>entrepreneur</strong>ial action also responds to recent calls to link the<br />

theory of <strong>entrepreneur</strong>ship more closely to the theory of group behavior<br />

(Stewart, 1989; Mosakowski, 1998; Cook <strong>and</strong> Plunkett, 2006). Some efforts<br />

to develop a theory of team <strong>entrepreneur</strong>ship focus on shared mental<br />

models, team cognition, <strong>and</strong> other aspects of the process of identifying<br />

opportunities. Penrose’s (1959) concept of the firm’s “subjective opportunity”<br />

set is an obvious link to judgment-based theories of <strong>entrepreneur</strong>ship<br />

(Kor, et al., 2007). 17 Entrepreneurs can also form networks to share expectations<br />

of the potential returns to projects (Greve <strong>and</strong> Salaff, 2003; Parker,<br />

2008).<br />

On the other h<strong>and</strong>, even if one views the perception of a (subjectively<br />

identified) opportunity as an inherently individual act, <strong>entrepreneur</strong>ial<br />

action can be a team or group activity. Venture capital, later-stage private<br />

equity, <strong>and</strong> bank loans are often syndicated. Publicly traded equity is<br />

diffusely held. Professional services firms <strong>and</strong> closed-membership cooperatives<br />

represent jointly owned pools of risk capital. Moreover, the firm’s<br />

top management team—to whom key decision rights are delegated—can<br />

17 Spender (2006, p. 2) argues that “Penrose’s model of managerial learning [is] an<br />

accessible instance of the epistemological approach proposed by Austrian economists such<br />

as Hayek, Kirzner, <strong>and</strong> Schumpeter.”


115<br />

be regarded as a bundle of heterogeneous human resources, the interactions<br />

among which are critical to the firm’s performance (Foss, et al., 2008).<br />

is approach also suggests relationships between the theory of <strong>entrepreneur</strong>ship<br />

<strong>and</strong> the theory of collective action (Olson, 1965; Hansmann,<br />

1996). Once an <strong>entrepreneur</strong>ial opportunity has been perceived, the <strong>entrepreneur</strong><br />

may need to assemble a team of investors <strong>and</strong>/or a management<br />

team, raising problems of internal governance. Shared objectives must be<br />

formulated; different time horizons must be reconciled; free riding must be<br />

mitigated; <strong>and</strong> so on. Cook <strong>and</strong> Plunkett (2006) <strong>and</strong> Chambers (2007)<br />

discuss how these problems are addressed within closed-membership, or<br />

new-generation cooperatives. Traditionally organized, open-membership<br />

cooperatives suffer from what Cook (1995) calls vaguely defined property<br />

rights. Because their equity shares are not alienable assets that trade in<br />

secondary markets, traditional cooperatives suffer from a particular set of<br />

free-rider, horizon, portfolio, control, <strong>and</strong> influence costs problems. 18<br />

In response, a new type of cooperative began to emerge in the 1990s.<br />

ese new-generation cooperatives required up-front equity investments<br />

(in traditional cooperatives, equity is generated ex post, through retained<br />

earnings), restricted patronage to member investors, <strong>and</strong> allowed for limited<br />

transferability of investment <strong>and</strong> delivery rights. 19 One of the key<br />

challenges in developing new-generation cooperatives is the establishment<br />

of a founding investment team with shared objectives <strong>and</strong> constraints <strong>and</strong><br />

an effective governing board. According to project champions—those<br />

<strong>entrepreneur</strong>s who formulated the original vision of the organization—the<br />

biggest obstacle they faced was convincing other farmer investors, with<br />

whom they had close social ties, to invest (Chambers, 2007). In other<br />

words, the successful movement from opportunity identification to <strong>entrepreneur</strong>ial<br />

action depended critically on transaction cost <strong>and</strong> collective<br />

action considerations, social capital, <strong>and</strong> reputation. Team <strong>entrepreneur</strong>ship,<br />

in the Knightian sense described above, is a subset of the general<br />

theory of economic organization.<br />

18 See Cook <strong>and</strong> Iliopoulos (2000) <strong>and</strong> Cook <strong>and</strong> Chaddad (2004) for details.<br />

19 Cook, Burress, <strong>and</strong> Klein (2008) document the emergence of a cluster of newgeneration<br />

cooperatives in the tiny community of Renville County, Minnesota.


116 <br />

Summary <strong>and</strong> Conclusions<br />

e arguments presented here suggest that the <strong>entrepreneur</strong>ship literature<br />

may have over-emphasized the origins <strong>and</strong> characteristics of <strong>entrepreneur</strong>ial<br />

opportunities. Instead, opportunities can be usefully treated as<br />

a latent construct that is manifested in <strong>entrepreneur</strong>ial action, namely the<br />

exercise of judgment over the arrangement of heterogeneous capital assets.<br />

e Austrian theory of capital, interpreted in the attributes framework<br />

described above, provides a useful bridge between the Knightian theory of<br />

<strong>entrepreneur</strong>ship <strong>and</strong> the theory of economic organization. In short, this<br />

chapter suggests a reorientation of the <strong>entrepreneur</strong>ship literature toward<br />

deeds, not words or dreams. In Rothbard’s (1985, p. 283) words: “Entrepreneurial<br />

ideas without money are mere parlor games until the money<br />

is obtained <strong>and</strong> committed to the projects.” Of course, the subjectivist<br />

concept of resources is inextricably tied to beliefs—vision, imagination,<br />

new mental models, if you like—but these beliefs are relevant only to the<br />

extent that they are manifest in action.<br />

One objection to this approach is to invoke recent literature in behavioral<br />

economics <strong>and</strong> neuroeconomics. is literature takes preferences,<br />

not choices, as its unit of analysis, seeking to underst<strong>and</strong> the psychological<br />

basis of preference, the consistency of preferences, <strong>and</strong> the like, rather than<br />

taking preferences as an irreducible primary. Likewise, a theory of opportunity<br />

identification could mimic the methods of behavioral economics<br />

<strong>and</strong> neuroeconomics. is is, indeed, a potentially fruitful avenue for<br />

<strong>entrepreneur</strong>ship research. However, like behavioral economics, such an<br />

approach has more in common with applied psychology than economics.<br />

It may contribute to a general, interdisciplinary approach to <strong>entrepreneur</strong>ship,<br />

but is not an integral part of the economic theory of <strong>entrepreneur</strong>ship<br />

(see Gul <strong>and</strong> Pesendorfer, 2005, for a more general argument along these<br />

lines).


CHAPTER 6<br />

Risk, Uncertainty, <strong>and</strong> Economic Organization †<br />

In a recent paper, “e Limits of Numerical Probability: Frank H. Knight<br />

<strong>and</strong> Ludwig von Mises <strong>and</strong> the Frequency Interpretation,” Hans-Hermann<br />

Hoppe (2007) explores Mises’s approach to probability <strong>and</strong> its implications<br />

for economic forecasting. Hoppe argues that Mises, like Frank<br />

Knight, subscribed to the “frequency interpretation” developed by Mises’s<br />

brother, Richard von Mises (1939), along with others such as Ronald<br />

Fisher, Jerzy Neyman, <strong>and</strong> Egon Pearson. At first, this might seem surprising,<br />

as the frequency interpretation is usually contrasted with the<br />

“subjectivist” approach to probability advanced by Finetti (1937) <strong>and</strong>,<br />

among economists, usually associated with Keynes (1921). A thoroughgoing<br />

commitment to methodological subjectivism is, of course, a hallmark<br />

of the Austrian School. However, as Hoppe points out, Mises recognized<br />

two distinct kinds of probability, one applying to natural phenomena <strong>and</strong><br />

another applying to human action. Just as Mises embraced “praxeology”<br />

in economics while endorsing the experimental method in the natural<br />

sciences, he thought a special kind of probability was relevant to economic<br />

decision making, while accepting his brother’s frequency interpretation for<br />

other kinds.<br />

† Published originally in Jörg Guido Hülsmann <strong>and</strong> Stephan Kinsella, eds., Property,<br />

Freedom, <strong>and</strong> Society: Essays in Honor of Hans-Hermann Hoppe (Auburn, Ala.: Ludwig von<br />

Mises Institute, 2009), pp. 325–37.<br />

117


118 <br />

is chapter extends the discussion by drawing out implications for<br />

economic organization of Mises’s approach to probability, particularly regarding<br />

the <strong>entrepreneur</strong>’s role in guiding the economic process by establishing<br />

<strong>and</strong> dissolving firms, directing their operations, <strong>and</strong> organizing<br />

them to create <strong>and</strong> capture value. After a brief review of Hoppe’s interpretation<br />

of Knight <strong>and</strong> Mises, I summarize recent literature on the<br />

Knight–Mises approach to <strong>entrepreneur</strong>ship <strong>and</strong> the firm, closing with<br />

some suggestions for future research.<br />

Knight, Mises, <strong>and</strong> Mises on Probability<br />

Most economists are familiar with Knight’s distinction between “risk” <strong>and</strong><br />

“uncertainty.” Risk refers to situations in which the outcome of an event<br />

is unknown, but the decision maker knows the range of possible outcomes<br />

<strong>and</strong> the probabilities of each, such that anyone with the same information<br />

<strong>and</strong> beliefs would make the same prediction. Uncertainty, by contrast,<br />

characterizes situations in which the range of possible outcomes, let alone<br />

the relevant probabilities, is unknown. In this case the decision maker<br />

cannot follow a formal decision rule but must rely on an intuitive underst<strong>and</strong>ing<br />

of the situation—what Knight calls “judgment”—to anticipate<br />

what may occur. Risk, in this sense, refers to “a quantity susceptible<br />

of measurement,” <strong>and</strong> not a “true” uncertainty that cannot be quantified<br />

(Knight, 1921, p. 26). e essential function of the <strong>entrepreneur</strong>,<br />

in Knight’s system, is to exercise judgment, particularly in the context of<br />

purchasing factors of production.<br />

Mises, in similar fashion, distinguished between “class probability”<br />

<strong>and</strong> “case probability.” e former describes situations in which an event<br />

may be classified as a unique element of a homogeneous class, the properties<br />

of which are known. No one can predict whether a particular house in<br />

a particular neighborhood will burn down this year, but insurance companies<br />

know how many similar houses in similar locations have burned in<br />

the past, <strong>and</strong> from this the likelihood of a particular house burning within<br />

a particular period can be estimated. Case probability applies to cases in<br />

which each event is unique, such that no general class probabilities can<br />

be defined. 1 Here Mises, as argued by Hoppe, builds on his brother’s<br />

1 O’Driscoll <strong>and</strong> Rizzo (1985) adopt the terms “typical events” <strong>and</strong> “unique events” to<br />

get at this distinction.


119<br />

defense of “frequentism,” the idea that the probability of a particular event<br />

is the limit value of its relative frequency in a series of trials. In this<br />

underst<strong>and</strong>ing, probabilities can be defined only in cases in which repeated<br />

trials are feasible—i.e., in situations where each event can be meaningfully<br />

compared to other events in the same class. Moreover, <strong>and</strong> for this reason,<br />

probabilities can only be defined ex post, as learned through experience, <strong>and</strong><br />

cannot exist a priori. Hence, Mises defines case probability, or uncertainty,<br />

as a case in which probabilities, in the frequentist sense, do not exist. 2<br />

Hoppe (2007) summarizes Knight’s <strong>and</strong> Mises’s views <strong>and</strong> argues persuasively<br />

that they are variants of Richard von Mises’s position. 3 Hoppe<br />

also goes beyond Mises in explaining why human action, in Mises’s sense of<br />

purposeful behavior, cannot be made part of a homogenous class. “Without<br />

a specified collective <strong>and</strong> an (assumedly) full count of its individual<br />

members <strong>and</strong> their various attributes no numerical probability statement<br />

is possible (or is, if made, arbitrary)” (Hoppe, 2007, p. 10). Of course, as<br />

Hoppe notes, we can define such classes in a technical sense—me writing<br />

this chapter is an element of the class “economists writing book chapters”—but<br />

defining the class is not sufficient for applying class probability<br />

to an event. ere must also be r<strong>and</strong>omness, or what Richard von Mises<br />

(1939, p. 24) calls “complete lawlessness,” within the class. And yet, this<br />

is not possible with human action:<br />

It is in connection with this r<strong>and</strong>omness requirement where Ludwig<br />

von Mises (<strong>and</strong> presumably Knight) see insuperable difficulties<br />

in applying probability theory to human actions. True, formallogically<br />

for every single action a corresponding collective can be<br />

defined. However, ontologically, human actions (whether of individuals<br />

or groups) cannot be grouped in “true” collectives but must<br />

be conceived as unique events. Why? As Ludwig von Mises would<br />

presumably reply, the assumption that one knows nothing about<br />

any particular event except its membership in a known class is false<br />

2 Hence the use of the term “case probability” is misleading; what Mises really means<br />

is “case non-probability,” or perhaps “case judgments without probabilities.” Confusingly,<br />

Mises also argues elsewhere that “[o]nly preoccupation with the mathematical treatment<br />

could result in the prejudice that probability always means frequency” (Mises, 1949,<br />

p. 107). Van den Hauwe (2007) argues, in contrast to Hoppe, that Mises’s position is<br />

in some ways closer to Keynes’s.<br />

3 One might also include Shackle’s notion of “self-destructive, non-seriable” decisions.<br />

See G.L.S. Schackle, Decision, Order, <strong>and</strong> Time in Human Affairs (Cambridge: Cambridge<br />

University Press, 1961).


120 <br />

in the case of human actions; or, as Richard von Mises would put<br />

it, in the case of human actions we know a “selection rule” the<br />

application of which leads to fundamental changes regarding the<br />

relative frequency (likelihood) of the attribute in question (thus<br />

ruling out the use of the probability calculus). (Hoppe, 2007,<br />

p. 11)<br />

Hoppe touches briefly upon, without treating in detail, the subjective<br />

approach to probability, in which a priori probabilities are treated simply<br />

as beliefs, rather than the outcome of some objective process of repeated<br />

trial <strong>and</strong> observation. Hoppe quotes Richard von Mises’s (1939, p. 75)<br />

remark that subjectivists such as Keynes fail to recognize “that if we know<br />

nothing about a thing, we cannot say anything about its probability.” Adds<br />

Mises (1939, p. 76): “e peculiar approach of the subjectivists lies in the<br />

fact that they consider ‘I presume that these cases are equally probable,’ to<br />

be equivalent to ‘ese cases are equally probable,’ since, for them, probability<br />

is only a subjective notion.” Subjective probability has become central<br />

in contemporary microeconomic theory, however, particularly with<br />

the rise of Bayesian approaches to decision making. Agents acting under<br />

conditions of uncertainty are assumed to have prior beliefs—correct or<br />

incorrect—about the probabilities of various events. ese prior beliefs are<br />

exogenous, they may be common to a group of agents or unique to a particular<br />

agent, <strong>and</strong> they may or may not correspond to objective probabilities<br />

(in the frequentist sense). e Bayesian approach focuses on the procedure<br />

by which agents update these prior beliefs based on new information,<br />

<strong>and</strong> this updating is assumed to take place according to a formal rule<br />

(i.e., according to Bayes’s law). Hence, the ex post probability, in such<br />

a problem, contains an “objective” element, even if it is a revision of a<br />

purely subjective prior belief. 4<br />

Langlois (1982) argues for a tight connection between subjectivism in<br />

the Austrian sense of value theory <strong>and</strong> subjective probability theory, arguing<br />

that probabilities should be interpreted as beliefs about information<br />

structures, rather than objective events. “[I]t is not meaningful to talk<br />

about ‘knowing’ a probability or a probability distribution. A probability<br />

assessment reflects one’s state of information about an event; it is not some-<br />

4 Bayesian updating can also be applied to objective prior probabilities, presumably to<br />

give guidance to the decision maker in cases where repeated trials to determine the new ex<br />

post probability are not possible. e “Monty Hall paradox” is a classic example.


121<br />

thing ontologically separate whose value can be determined objectively”<br />

(Langlois, 1982, p. 8).<br />

What distinguishes case from class probability, according to Langlois,<br />

is the character of the decision maker’s information about the event. Objective<br />

probabilities (in the frequentist sense) are simply special cases of<br />

subjective probabilities in which the decision maker structures the problem<br />

in terms of classes of events. Entrepreneurship, in Langlois’s interpretation,<br />

can be described as the act of formalizing the decision problem. To use<br />

the language of decision theory, a non-<strong>entrepreneur</strong> (call him, following<br />

Kirzner, 1973, a Robbinsian maximizer) is presented with a decision tree,<br />

a set of outcomes, <strong>and</strong> the probabilities for each outcome, <strong>and</strong> simply uses<br />

backwards induction to solve the problem. e <strong>entrepreneur</strong>, as it were, redraws<br />

the tree, by noticing a possible option or outcome that other agents<br />

failed to see. e key distinction, according to Langlois, is not whether<br />

the decision tree is populated with objective or subjective probabilities,<br />

but whether the tree itself is exogenous (Knightian risk) or endogenous<br />

(Knightian uncertainty).<br />

Hoppe follows Richard von Mises in rejecting the subjectivist position<br />

(<strong>and</strong> obviously sees no contradiction between the frequentist approach to<br />

probability <strong>and</strong> the subjective theory of value). It is not clear exactly what<br />

is gained by redefining probabilities as “subjective with one information<br />

set” or “subjective with another information set.” As discussed in the next<br />

section, both Knight <strong>and</strong> Mises saw probability theory in economics as<br />

playing a particular role, namely allowing the theorist to distinguish situations<br />

in which prices are predictable, making profits <strong>and</strong> losses ephemeral,<br />

<strong>and</strong> situations in which prices can only be anticipated, using some form of<br />

judgment or Verstehen, by <strong>entrepreneur</strong>s. A subjectivist parameterization<br />

of Verstehen may be possible, without being useful.<br />

Uncertainty <strong>and</strong> the Entrepreneur<br />

Neither Knight nor Mises focused primarily on individual decision making<br />

per se, but on the role of decision making within the market system. “As<br />

economists,” Hoppe (2007, p. 4) observes, Knight <strong>and</strong> Mises “come upon<br />

the subject of probability indirectly, in conjunction with the question concerning<br />

the source of <strong>entrepreneur</strong>ial profits <strong>and</strong> losses.” 5 Indeed, while<br />

5 See also Buchanan <strong>and</strong> Di Pierro (1980).


122 <br />

Knight devotes a chapter of Risk, Uncertainty, <strong>and</strong> Profit to a detailed<br />

discussion of knowledge, reasoning, <strong>and</strong> learning, his main purpose is not<br />

to analyze the ontology of judgment, but to explain the practical workings<br />

of the market. Specifically, his purpose in developing his account of probability<br />

was to decompose business income into two constituent elements,<br />

interest <strong>and</strong> profit. Interest is a reward for forgoing present consumption,<br />

is determined by the relative time preferences of borrowers <strong>and</strong> lenders, <strong>and</strong><br />

would exist even in a world of certainty. Profit, by contrast, is a reward for<br />

anticipating the uncertain future more accurately than others (e.g., purchasing<br />

factors of production at market prices below the eventual selling<br />

price of the product), <strong>and</strong> exists only in a world of “true” uncertainty. In<br />

such a world, given that production takes time, <strong>entrepreneur</strong>s will earn<br />

either profits or losses based on the differences between factor prices paid<br />

<strong>and</strong> product prices received.<br />

Ludwig von Mises, as discussed in chapter 5 above, gives uncertainty<br />

a central role in his theory of profit <strong>and</strong> loss, <strong>and</strong> his account of the impossibility<br />

of economic calculation under socialism. Because there are no<br />

factor markets under socialism, there are no factor prices, <strong>and</strong> hence no<br />

way for planners to choose efficiently among the virtually infinite range of<br />

possibilities for combining heterogeneous resources to make a particular set<br />

of consumer goods. Entrepreneurs under capitalism engage in this process<br />

of “appraisement” every day, weighing possible combinations of factors<br />

<strong>and</strong> trying to anticipate what consumers will buy <strong>and</strong> how much they’ll<br />

pay once the final goods <strong>and</strong> services are ready. Profit <strong>and</strong> loss provides<br />

essential feedback for <strong>entrepreneur</strong>s as they “test” their conjectures on the<br />

market.<br />

Why can’t a central planning board mimic the operations of <strong>entrepreneur</strong>s?<br />

e key, for Mises, is that <strong>entrepreneur</strong>ial appraisement is not a<br />

mechanical process of computing expected values using known probabilities,<br />

but a kind of Verstehen that cannot be formally modeled using decision<br />

theory. e <strong>entrepreneur</strong>, Mises (1949, p. 582) writes, “is a speculator, a<br />

man eager to utilize his opinion about the future structure of the market<br />

for business operations promising profits.” e <strong>entrepreneur</strong> relies on<br />

his “specific anticipative underst<strong>and</strong>ing of the conditions of the uncertain<br />

future,” an underst<strong>and</strong>ing that “defies any rules <strong>and</strong> systematization.”<br />

is concept of the <strong>entrepreneur</strong>ial function is difficult to reconcile<br />

with the optimization framework of neoclassical economics. In this frame-


123<br />

work, either decision making is “rational,” meaning that it can be represented<br />

by formal decision rules, or it is purely r<strong>and</strong>om. T. W. Schultz<br />

(1980, pp. 437–38) poses the problem this way:<br />

[I]t is not sufficient to treat <strong>entrepreneur</strong>s solely as economic agents<br />

who only collect windfalls <strong>and</strong> bear losses that are unanticipated. If<br />

this is all they do, the much vaunted free enterprise system merely<br />

distributes in some unspecified manner the windfalls <strong>and</strong> losses that<br />

come as surprises. If <strong>entrepreneur</strong>ship has some economic value it<br />

must perform a useful function which is constrained by scarcity,<br />

which implies that there is a supply <strong>and</strong> a dem<strong>and</strong> for their services.<br />

e key to underst<strong>and</strong>ing this passage is to recognize Schultz’s rejection,<br />

following Friedman <strong>and</strong> Savage (1948), of Knightian uncertainty. If<br />

all uncertainty can be parameterized in terms of (possibly subjective) probabilities,<br />

then decision making in the absence of such probabilities must<br />

be r<strong>and</strong>om. Any valuable kind of decision making must be modelable,<br />

must have a marginal revenue product, <strong>and</strong> must be determined by supply<br />

<strong>and</strong> dem<strong>and</strong>. For Knight, however, decision making in the absence of a<br />

formal decision rule or model (i.e., judgment) is not r<strong>and</strong>om, it is simply<br />

not modelable. It does not have a supply curve, because it is a residual<br />

or controlling factor that is inextricably linked with resource ownership.<br />

As discussed above, it is a kind of underst<strong>and</strong>ing, or Verstehen, that defies<br />

formal explanation but is rare <strong>and</strong> valuable. In short, without the concept<br />

of Knightian uncertainty, Knight’s idea of <strong>entrepreneur</strong>ial judgment makes<br />

little sense.<br />

Nor is judgment simply luck. 6 To be sure, one could imagine a model<br />

in which <strong>entrepreneur</strong>s are systematically biased, as in Busenitz <strong>and</strong> Barney<br />

(1997)—individuals become owner-<strong>entrepreneur</strong>s because they overestimate<br />

their own ability to anticipate future prices—<strong>and</strong> the supply of<br />

<strong>entrepreneur</strong>s is sufficiently large that at least a few guess correctly, <strong>and</strong><br />

earn profits. In such an economy there would be <strong>entrepreneur</strong>s, firms,<br />

profits, <strong>and</strong> losses, <strong>and</strong> profit (under uncertainty) would be distinct from<br />

interest. However, as Mises (1951) emphasizes, some individuals are more<br />

adept than others, over time, at anticipating future market conditions,<br />

<strong>and</strong> these individuals tend to acquire more resources while those whose<br />

forecasting skills are poor tend to exit the market. Indeed, for Mises,<br />

6 Demsetz (1983) compares Kirznerian alertness to luck.


124 <br />

the <strong>entrepreneur</strong>ial selection mechanism in which unsuccessful <strong>entrepreneur</strong>s—those<br />

who systematically overbid for factors, relative to eventual<br />

consumer dem<strong>and</strong>s—are eliminated from the market is the critical “market<br />

process” of capitalism. 7<br />

Conclusion<br />

Uncertainty, in Knight’s <strong>and</strong> Ludwig von Mises’s sense, is thus fundamental<br />

to underst<strong>and</strong>ing not only the profit-<strong>and</strong>-loss system, <strong>and</strong> the market’s<br />

process of allocating productive resources to their highest-valued users,<br />

but also the economic nature of the business firm itself. Unfortunately,<br />

contemporary neoclassical economics tends to reject both the distinction<br />

between case <strong>and</strong> class probability <strong>and</strong> the <strong>entrepreneur</strong>. If there is no<br />

“true” uncertainty, then profits are the result of monopoly power or r<strong>and</strong>om<br />

error. If any firm can do what any other firm does, if all firms are<br />

always on their production possibility frontiers, <strong>and</strong> if firms always make<br />

optimal choices of inputs, then there is little for the <strong>entrepreneur</strong> to do.<br />

Fortunately, the modern <strong>entrepreneur</strong>ship literature has begun to recognize<br />

the need for a more sophisticated treatment of uncertainty (along<br />

with other cognitive issues—see the discussion in Alvarez <strong>and</strong> Barney,<br />

2007), <strong>and</strong> concepts of resource heterogeneity are common in the resource<strong>and</strong><br />

knowledge-based views of the firm, transaction-cost economics, <strong>and</strong><br />

the real-options approach to the firm. Far from rehashing old controversies,<br />

with the reexamination of Ludwig von Mises’s <strong>and</strong> Knight’s views on<br />

uncertainty, Hoppe’s paper provides fresh insight into the <strong>entrepreneur</strong>,<br />

the firm, <strong>and</strong> the market process.<br />

7 See chapter 7 below.


CHAPTER 7<br />

Price Theory <strong>and</strong> Austrian Economics †<br />

e Austrian approach underlies all the chapters in this volume. Austrian<br />

economics, I have argued, provides unique insight into the emergence,<br />

boundaries, <strong>and</strong> internal organization of the firm. Likewise, firms operate<br />

within a particular institutional context—they are the “isl<strong>and</strong>s of conscious<br />

power in [the] ocean of unconscious cooperation like lumps of butter<br />

coagulating in a pail of buttermilk” (D. H. Robertson, quoted in Coase<br />

1937, p. 388). at “ocean of unconscious cooperation” is the market, <strong>and</strong><br />

Austrians have developed a unique underst<strong>and</strong>ing of the market economy<br />

that sheds additional light into organizational <strong>and</strong> strategic issues.<br />

Indeed, the Austrian school has experienced a remarkable renaissance<br />

over the last five decades (Vaughn, 1994; Rothbard, 1995; Oakley, 1999;<br />

Salerno, 1999b, 2002). Austrian economics flourished originally in Vienna<br />

during the last three decades of the nineteenth century, <strong>and</strong> in Europe<br />

<strong>and</strong> North America through the 1920s, <strong>and</strong> then entered a prolonged<br />

eclipse in the 1930s <strong>and</strong> 1940s. Kept alive by important contributions<br />

from Hayek (1948), Mises (1949), Lachmann (1956), Rothbard (1962),<br />

Kirzner (1973), <strong>and</strong> others, the Austrian tradition emerged once more as<br />

† Published as “e Mundane Economics of the Austrian School” in Quarterly Journal<br />

of Austrian Economics 11, nos. 3–4 (2008): 165–87.<br />

125


126 <br />

an organized movement in the 1970s, <strong>and</strong> remains today an important<br />

alternative to the “mainstream” tradition of neoclassical economics.<br />

But what exactly is the distinct contribution of the Austrian school?<br />

How does it differ from other traditions, schools of thought, approaches,<br />

or movements within economics <strong>and</strong> its sister disciplines? As a social<br />

movement, the Austrian School possesses the formal markers usually taken<br />

to demarcate a school of thought, such as its own institutions—specialized<br />

journals, conferences, academic societies, <strong>and</strong> funding agencies—<strong>and</strong> the<br />

patterns of self-citation emphasized by Crane (1972). Here, though, I am<br />

concerned not with the sociology of the Austrian School, but with its core<br />

theoretical doctrines, propositions, <strong>and</strong> modes of analysis, particularly as<br />

they apply to everyday, pedestrian, ordinary economic problems. ese<br />

are the basic problems of price theory, capital theory, monetary theory,<br />

business-cycle theory, <strong>and</strong> the theory of interventionism, problems that<br />

are central to any approach within economics.<br />

Price theory—the theory of value, exchange, production, <strong>and</strong> market<br />

intervention—was what Mises (1933, p. 214) had in mind when he made<br />

the statement, often surprising to contemporary Austrians, that the Austrian,<br />

Walrasian, <strong>and</strong> Jevonian versions of marginalism “differ only in their<br />

mode of expressing the same fundamental idea <strong>and</strong> . . . are divided more<br />

by their terminology <strong>and</strong> by peculiarities of presentation than by the substance<br />

of their teachings.” ese are not the words of a young, enthusiastic<br />

author yet to appreciate the important differences among rival schools of<br />

thought; the essay was written in 1932, when Mises was a mature scholar.<br />

Hayek, likewise, wrote in his 1968 entry for the International Encyclopedia<br />

of the Social Sciences that his (fourth) generation of the Austrian School<br />

can hardly any longer be seen as a separate school in the sense of<br />

representing particular doctrines. A school has its greatest success<br />

when it ceases as such to exist because its leading ideals have become<br />

a part of the general dominant teaching. e Vienna school has to<br />

a great extent come to enjoy such a success. Hayek (1968a, p. 52)<br />

A few sentences later Hayek singles out “value <strong>and</strong> price theory” as the<br />

key Austrian contribution to modern economics (recognizing, of course,<br />

the influence of Marshall, <strong>and</strong> presumably Hicks, Allen, <strong>and</strong> Samuelson as<br />

well).<br />

ese statements hardly can mean that Mises <strong>and</strong> Hayek failed to recognize<br />

the important distinctions among the three marginalist traditions,


127<br />

given their substantial work on the methodology of the Austrian School<br />

(Mises, 1933, 1962; Hayek, 1952a). Instead, they indicate that both Mises<br />

<strong>and</strong> Hayek considered value <strong>and</strong> price theory to be central to the Austrian<br />

tradition, an emphasis broadly shared among all theoretical economists.<br />

Consider that Mises’s 1932 essay focuses on the differences between theoretical<br />

economics <strong>and</strong> the historicism of the Younger German Historical<br />

School. Indeed, Mises’s usual doctrinal targets were historicism, institutionalism,<br />

<strong>and</strong> other forms of what he considered to be “anti-economics,”<br />

not alternative versions of theoretical economics (let alone different str<strong>and</strong>s<br />

within the Austrian School). In the fight for theoretical economics, Mises<br />

considered the Lausanne <strong>and</strong> British neoclassical tradition as allies. All<br />

three marginalist traditions took value, price, exchange, <strong>and</strong> production<br />

theory to be their central core. 1<br />

Perhaps recognizing the close ties between Austrian value <strong>and</strong> price<br />

theory <strong>and</strong> that of mainstream economics, recent commentators have<br />

looked elsewhere for the distinguishing characteristics of the Austrian<br />

School. D. Klein (2008, p. 361), for example, identifies the Hayekian<br />

notion of “spontaneous order” as the main contribution of the Austrian<br />

tradition, urging that the label “Austrian,” with its specific historical <strong>and</strong><br />

geographical connotations, be replaced by “spontaneous order economics”<br />

or “Smith–Hayek economics.” Austrian economics, he argues, is part of a<br />

broader tradition that includes key figures in the Scottish Enlightenment,<br />

French classical liberals of the eighteenth <strong>and</strong> nineteenth century, <strong>and</strong><br />

twentieth-century thinkers such as Michael Polanyi. 2<br />

1 Admittedly, Hayek’s 1968 assessment of the Austrian School’s influence is harder to<br />

reconcile with his own insistence (Hayek, 1937, 1945, 1946) that neoclassical economists<br />

had failed to appreciate the role of knowledge <strong>and</strong> expectations. Hayek remained ambivalent<br />

on this point; in an unfinished draft for the New Palgrave Dictionary, written<br />

around 1982 (<strong>and</strong> reprinted in Hayek, 1992, pp. 53–56), Hayek describes indifferencecurve<br />

analysis as “the ultimate statement of more than half a century’s discussion in the<br />

tradition of the Austrian School,” adding that “by the third quarter of the twentieth century<br />

the Austrian School’s approach had become the leading form of microeconomic theory.”<br />

But he goes on to identify the school’s “main achievement” as clarifying the differences<br />

between “disciplines that deal with relatively simple phenomena, like mechanics, . .. <strong>and</strong><br />

the sciences of highly complex phenomena.”<br />

2 Koppl urges Austrian economists to join what he calls the “heterodox mainstream,” a<br />

body of literature embracing bounded rationality, rule following, institutions, cognition,<br />

<strong>and</strong> evolution, or BRICE. Austrians have “an opportunity to contribute to the heterodox<br />

mainstream of today <strong>and</strong> join, thereby, the emerging new orthodoxy of tomorrow” (Koppl,<br />

2006, pp. 237–38).


128 <br />

While I agree that the Austrian tradition is part of a larger, liberal<br />

movement, I see Austrian economics as nonetheless a distinct kind of economic<br />

analysis, <strong>and</strong> think that the essence of the Austrian approach is not<br />

subjectivism, the market process (disequilibrium), or spontaneous order,<br />

but what I call mundane economics—price theory, capital theory, monetary<br />

theory, business-cycle theory, <strong>and</strong> the theory of interventionism. Call<br />

this the “hard core” of Austrian economics. I maintain that this hard core<br />

is (1) distinct, <strong>and</strong> not merely a verbal rendition of mid-twentieth-century<br />

neoclassical economics; (2) the unique foundation for applied Austrian<br />

analysis (political economy, social theory, business administration, <strong>and</strong><br />

the like); <strong>and</strong> (3) a living, evolving body of knowledge, rooted in classic<br />

contributions of the past but not bound by them. 3<br />

A different view is found in Vaughn’s (1994) influential book on the<br />

modern Austrian movement. Vaughn’s characterization of the post-1974<br />

“Austrian revival” has proved controversial (Gordon, 1995; Rothbard,<br />

1995; Ekelund, 1997; ornton, 1999). Her interpretation of the first<br />

three generations of the Austrian School, by contrast, has received relatively<br />

little attention. Vaughn consistently characterizes the price theory<br />

of Menger, Böhm-Bawerk, Mises, <strong>and</strong> Rothbard as backward-looking,<br />

inconsistent, <strong>and</strong> often wrong. eir elaborations of mundane economics,<br />

she says, are mainly verbal “neoclassical” economics, because they rely<br />

heavily on equilibrium constructs; indeed, Menger’s price theory is that<br />

of “half-formed neoclassical economist” (Vaughn, 1994, p. 19). Menger’s<br />

distinctive Austrian contribution, Vaughn (1994, pp. 18–19) argues, is<br />

“his many references to problems of knowledge <strong>and</strong> ignorance, his discussions<br />

of the emergence <strong>and</strong> function of institutions, the importance<br />

of articulating processes of adjustment, <strong>and</strong> his many references to the<br />

progress of mankind.” ese issues, which attracted considerable attention<br />

during the “Austrian revival” of the 1970s, are discussed in Menger’s 1883<br />

book Untersuchungen über die Methode der Socialwissenschaften und der<br />

politischen Oekonomie insbesondere [Investigations into the method of the<br />

social sciences with special reference to economics]. ey are largely absent<br />

from the Principles, however.<br />

3 My focus here is economic theory, not methodology, so my point is different from<br />

Rothbard’s (1995) argument that Misesian praxeology, not the alternative Popperian,<br />

evolutionary epistemology of the later Hayek or the “radical subjectivism” of Lachmann,<br />

is the proper starting point for Austrian economics.


129<br />

Specifically, Vaughn maintains that there is a fundamental contradiction<br />

in Menger <strong>and</strong> Mises’s underst<strong>and</strong>ing of markets because they simultaneously<br />

employ equilibrium theorizing <strong>and</strong> talk about time, uncertainty,<br />

“process,” <strong>and</strong> in Menger’s case, institutions. Mises’s Human Action, for<br />

example, combined “some fundamental Mengerian insights with the apparatus<br />

of neoclassical price theory to the detriment of both” (Vaughn,<br />

1994, p. 70).<br />

is chapter argues against this characterization of Menger, Mises,<br />

<strong>and</strong> their contemporaries. As explained below, Austrian economists from<br />

Menger to Rothbard were fully aware of time, uncertainty, knowledge,<br />

expectations, institutions, <strong>and</strong> market processes. Indeed, their underst<strong>and</strong>ing<br />

of these issues was sophisticated. ey employed equilibrium theorizing,<br />

but in a precise <strong>and</strong> deliberate manner. ey understood clearly<br />

the distinction between their own underst<strong>and</strong>ings of mundane economics<br />

<strong>and</strong> that of their Walrasian <strong>and</strong> Jevonian colleagues. ey devoted their<br />

energies to developing <strong>and</strong> communicating the principles of mundane economics,<br />

not because they failed to grasp the importance of knowledge,<br />

process, <strong>and</strong> coordination, but because they regarded these latter issues as<br />

subordinate to the main task of economic science, namely the construction<br />

of a more satisfactory theory of value, production, exchange, price, money,<br />

capital, <strong>and</strong> intervention.<br />

My contention is that mundane Austrian economics not only provides<br />

a solid foundation for addressing conventional economic questions<br />

about markets <strong>and</strong> industries, regulation, comparative economic systems,<br />

macroeconomic fluctuations, trade, <strong>and</strong> growth, but also helps place organizational<br />

<strong>and</strong> managerial issues in sharper relief. A mistaken focus on<br />

subjectivism, spontaneous order, radical uncertainty, <strong>and</strong> the like as the<br />

essence of the Austrian contribution has led management scholars to overlook<br />

the importance of the Austrian theories of price formation, capital,<br />

money, <strong>and</strong> economic fluctuations, theories that have important implications<br />

for firms <strong>and</strong> <strong>entrepreneur</strong>s.<br />

Central Themes of Austrian Economics Before 1974<br />

Before 1974, the bulk of Austrian economics dealt with mundane economic<br />

subjects. Menger’s Principles (1871), for example, deals entirely<br />

with value, price, <strong>and</strong> exchange (plus a short section on money). Menger


130 <br />

intended the Principles as an introduction to a longer, more comprehensive<br />

work. e planned sequel was never written, but from Menger’s notes,<br />

Hayek (1934, p. 69) tells us, “we know that the second part was to treat<br />

‘interest, wages, rent, income, credit, <strong>and</strong> paper money,’ a third ‘applied’<br />

part the theory of production <strong>and</strong> commerce, while a fourth part was to<br />

discuss criticism of the present economic system <strong>and</strong> proposals for economic<br />

reform.” e three volumes of Böhm-Bawerk’s great treatise, Capital<br />

<strong>and</strong> Interest (1884–1912), deal primarily with capital <strong>and</strong> interest theory<br />

but also include the famous sections (in volume II, Positive eory of Capital)<br />

on value <strong>and</strong> price, introducing the “marginal-pairs” approach to price<br />

formation. Wieser’s Social Economics (1914) ranges more widely, as did<br />

Wieser throughout his career, but still focuses primarily on fundamental<br />

questions of value, exchange, production, factor pricing, <strong>and</strong> international<br />

trade. e Anglo-American economists influenced by the Austrians—Phillip<br />

Wicksteed, Frank Fetter, Henry Davenport, <strong>and</strong> J. B. Clark,<br />

for example—also viewed the core of Austrian economics as its theory of<br />

value <strong>and</strong> exchange, not knowledge, expectations, <strong>and</strong> disequilibrium. 4<br />

Possibly the most striking example of an Austrian commitment to<br />

mundane economics is Rothbard’s Man, Economy, <strong>and</strong> State (1962). Of<br />

the 12 chapters in the original edition, all but two focus on the details of<br />

value, price, exchange, capital, money, competition, <strong>and</strong> the like. (Chapter<br />

1 deals with methodological <strong>and</strong> ontological issues, chapter 12 with<br />

the theory of government intervention.) Production theory alone gets five<br />

chapters. Even if Power <strong>and</strong> Market is included, the book contains little<br />

about subjective expectations, learning, equilibration, emergent orders,<br />

<strong>and</strong> the like. Perhaps for this reason, Vaughn (1994, p. 96) states that<br />

4 Interestingly, the third- <strong>and</strong> fourth-generation Austrians were thoroughly steeped not<br />

only in the writings of their Viennese predecessors, but also those of the Anglo-American<br />

Mengerian price theorists. Hayek (1963a, p. 32) notes that “in the early post-war period<br />

the work of the American theorists John Bates Clark, omas Nixon Carver, Irving Fisher,<br />

Frank Fetter, <strong>and</strong> Herbert Joseph Davenport was more familiar to us in Vienna than that of<br />

any other foreign economists except perhaps the Swedes.” Hayek quotes a letter from Clark<br />

to Robert Zuckerk<strong>and</strong>l in which Clark praises Zuckerk<strong>and</strong>l’s eory of Price (1899), saying<br />

“[n]othing gives me greater pleasure than to render full honor to the eminent thinkers,<br />

mainly Austrians, who were earlier in this field than myself, <strong>and</strong> who have carried their<br />

analysis to greater lengths” (Hayek, 1939a, p. 39) Hayek adds that “at least some of the<br />

members of the second or third generation of the Austrian School owed nearly as much to<br />

the teaching of J. B. Clark as to their immediate teachers.” Salerno (2006) discusses Clark’s<br />

influence on Mises.


131<br />

Rothbard’s treatise “must have seemed to a typical reader to be more or<br />

less familiar economics presented almost exclusively in words with a few<br />

controversial definitions, <strong>and</strong> some strange discontinuous graphs.”<br />

Man, Economy, <strong>and</strong> State was of course intended as a more elementary<br />

<strong>and</strong> systematic presentation of the contents of Mises’s Human Action<br />

(1949), which covers a broader range of philosophical, historical, <strong>and</strong> sociological<br />

subjects (Stromberg, 2004). Human Action begins, for example,<br />

with a lengthy methodological <strong>and</strong> ontological sections <strong>and</strong> chapters on<br />

“Time” <strong>and</strong> “Uncertainty.” Still, the bulk of the book—the 16 chapters<br />

comprising Parts 3, 4, <strong>and</strong> 5—deal with the core economic subjects of<br />

value, price, <strong>and</strong> exchange. e same is true, at least partly, of another important<br />

postwar contribution to Austrian economics, Lachmann’s Capital<br />

<strong>and</strong> Its Structure (1956). Lachmann’s book includes lengthy <strong>and</strong> insightful<br />

discussions of expectations (chapter 2) <strong>and</strong> “process analysis” (chapter<br />

3), defined as “a causal-genetic method of studying economic change,<br />

tracing the effects of decisions made independently of each other by a<br />

number of individuals through time, <strong>and</strong> showing how the incompatibility<br />

of these decisions after a time necessitates their revision” (Lachmann,<br />

1956, p. 39). 5 What Lachmann has in mind here is the continual readjustment<br />

of the economy’s capital structure—he calls it “reshuffling” <strong>and</strong><br />

“regrouping”—as firms experiment with various combinations of capital<br />

goods. Clearly, however, Lachmann has a specific purpose in mind,<br />

namely explaining the implications of capital heterogeneity for the theory<br />

of production, economic growth, <strong>and</strong> the business cycle. e book is not<br />

focused primarily on meta-theoretic concerns, but on the economic theory<br />

of capital itself.<br />

e main exception to this pattern is Hayek, whose influential essays<br />

on knowledge (Hayek, 1937, 1945) <strong>and</strong> competition (Hayek, 1948) appeared<br />

in the middle of the century. 6 Of course, Hayek’s reputation at this<br />

time was based on his technical contributions to monetary <strong>and</strong> businesscycle<br />

theory (see the essays collected in Hayek, 2008), <strong>and</strong> Hayek’s main<br />

interests, from his first writings in the late 1920s until his move to Chicago<br />

5 Lachmann cites Hicks (1939), Lindahl (1939), <strong>and</strong> Lundberg (1937) as the main<br />

exponents of process analysis, though these theorists are not usually included in the<br />

contemporary “market process” tradition.<br />

6 Morgenstern (1935) also deals with expectations <strong>and</strong> their role in the formation of<br />

economic equilibria.


132 <br />

in 1950, remained economic theory, conventionally defined. 7 More generally,<br />

while many members <strong>and</strong> fellow travelers of the Austrian School<br />

wrote on broad social themes, all regarded technical economics as the heart<br />

of the Mengerian project.<br />

By contrast, O’Driscoll <strong>and</strong> Rizzo’s Economics of Time <strong>and</strong> Ignorance<br />

(1985) contains only a few references to Menger <strong>and</strong> none to Böhm-<br />

Bawerk (outside Roger Garrison’s chapter on capital). After an introduction<br />

it contains chapters on “Static versus Dynamic Subjectivism,”<br />

“Knowledge <strong>and</strong> Decisions,” “e Dynamic Conception of Time,” <strong>and</strong><br />

“Uncertainty in Equilibrium.” An application section follows, which features<br />

chapters on “Competition <strong>and</strong> Discovery,” “e Political Economy<br />

of Competition <strong>and</strong> Monopoly,” <strong>and</strong> chapters on capital <strong>and</strong> money. At<br />

least half of the book, then, deals with ontological or meta-theoretic issues<br />

while the core principles of valuation, price formation, <strong>and</strong> production<br />

theory occupy relatively little space. Or consider the edited volume e<br />

Market Process: Essays in Contemporary Austrian Economics (Boettke <strong>and</strong><br />

Prychitko, 1994). Of the book’s five main parts, only one, “Money <strong>and</strong><br />

Banking,” deals primarily with a conventional economic subject; a section<br />

on “Cost <strong>and</strong> Choice” includes a chapter on utility theory, but even this<br />

chapter is primarily ontological, while the remaining sections focus on<br />

meta-theoretic issues (with an applied section on political economy).<br />

One might infer that these works take the basic body of causal-realist<br />

price theory as given, as so well established that further elaboration is<br />

unnecessary, thus preferring to concentrate on advanced applications,<br />

methodological foundations, critiques, <strong>and</strong> so on. However, as attested by<br />

the statements from Vaughn (1994) quoted above, Austrians after 1974 by<br />

7 By the 1950s, Hayek tells us,<br />

I had . . . become somewhat stale as an economist <strong>and</strong> felt much out of<br />

sympathy with the direction in which economics was developing. ough<br />

I had still regarded the work I had done during the 1940s on scientific<br />

method, the history of ideas, <strong>and</strong> political theory as temporary excursions<br />

into another field, I found it difficult to return to systematic teaching of<br />

economic theory <strong>and</strong> felt it rather as a release that I was not forced to do<br />

so by my teaching duties. (1994, p. 126)<br />

roughout his career at the London School of Economics from 1932 to 1949, Hayek’s<br />

main teaching obligation had been the required graduate course in economic theory. Of<br />

course, he did produce his first important work in classical liberal political economy, e<br />

Road to Serfdom, in 1944.


133<br />

no means accepted the core principles of Austrian price theory as correct,<br />

or even as a distinct approach at all, as opposed to a verbal rendition of<br />

Walrasian <strong>and</strong> Marshallian economics. Instead, Austrians after 1974 have<br />

tended to regard issues like knowledge, uncertainty, <strong>and</strong> process as the<br />

distinct contribution of the Austrian School.<br />

As noted above, for Vaughn (1994) the most “Austrian” of the classic<br />

Austrian texts is Menger’s 1883 collection of methodological essays.<br />

ese essays attempted to defend Menger’s theoretical approach against the<br />

methods of the (Younger) German Historical School provoking the fierce<br />

reaction by Gustav Schmoller <strong>and</strong> his followers that became a full-blown<br />

Methodenstreit. Here Menger presents his theory of “organic” institutions,<br />

what Hayek (1973–79, p. 43) termed “spontaneous order.” 8 How is it<br />

possible, Menger (1883, p. 146) asks, “that institutions which serve the<br />

common welfare <strong>and</strong> are extremely significant for its development come<br />

into being without a common will directed toward establishing them?”<br />

Menger’s (1892) essay on money provides a detailed example of this process,<br />

in which a commonly accepted medium of exchange emerges as a byproduct<br />

of individual traders’ decisions to adopt particular commodities as<br />

money. A monetary st<strong>and</strong>ard, in this sense, is the “result of human action<br />

but not the result of human design” (Hayek, 1948, p. 7). 9 Do these ideas<br />

relate to the price theory outlined in Menger’s Principles, from which they<br />

are largely absent?<br />

First, note that the passage dealing with spontaneous order occupies<br />

just two short chapters (30 pages in the 1981 English edition) in a 16-<br />

chapter (237-page) book. ese chapters are undeniably profound <strong>and</strong><br />

have exerted an important influence on later Austrians’ underst<strong>and</strong>ing of<br />

social phenomena (White, 1981). However, the bulk of the text deals with<br />

Menger’s defense of economics as a “theoretical science,” with “exact laws,”<br />

rather than a historical science dealing with historically contingent, “national<br />

economies.” Second, Menger’s examples of organic phenomena are<br />

not limited to language, religion, law, competition, <strong>and</strong> money. Indeed,<br />

Menger introduces the concept of emergent social processes with a more<br />

mundane example: prices.<br />

8 See Klein (1997) <strong>and</strong> Klein <strong>and</strong> Orsborn (2009) on the differences between Menger’s<br />

account of institutions <strong>and</strong> Hayek’s underst<strong>and</strong>ing of spontaneous order. Klein (1997)<br />

argues that Menger’s notion of coordination is closer to Schelling’s (1978) than Hayek’s.<br />

9 See also Klein <strong>and</strong> Selgin (2000).


134 <br />

[We] could point to a long series of phenomena of this kind. We<br />

intend, however, to set forth the above idea by an example that is<br />

so striking that it excludes any doubt of the meaning of what we<br />

plan to present here. We mean the example of the social prices<br />

[i.e., market prices] of goods. As is well known, there are in individual<br />

cases completely or at least in part the result of positive social<br />

factors, e.g., prices under the sway of tax <strong>and</strong> wage laws, etc. But<br />

as a rule these are formed <strong>and</strong> changed free of any state influence<br />

directed toward regulating them, free of any social agreement, as<br />

unintended results of social movement. e same thing holds true<br />

of interest on capital, ground rents, speculative profit, etc. (Menger,<br />

1883, p. 146)<br />

In other words, Menger’s concept of spontaneous order is simply the process<br />

by which voluntary interaction establishes social regularities such as<br />

prices, wages, interest rates, <strong>and</strong> rents. Not only is the market system itself<br />

a product of spontaneous order, in this sense, but so are individual market<br />

prices.<br />

Menger’s presentation here challenges the usual distinction (Davis<br />

<strong>and</strong> North, 1971) between the institutional environment (or “rules of the<br />

game”) <strong>and</strong> the institutional arrangements (the “play of the game”) that<br />

emerge in that environment. e new institutional economics (Klein,<br />

2000; Williamson, 2000) typically treats the former—the legal system,<br />

language, norms <strong>and</strong> customs—as the results of human action but not<br />

human design, while the latter—firms, contracts, the terms of specific<br />

transactions—are seen as the product of deliberate design by particular<br />

agents. Menger treats both kinds of institutions as “spontaneous,”<br />

meaning (generally) undirected by state planners. In other words, for<br />

Menger, price theory is not a technical discipline independent of research<br />

on spontaneous orders; price theory is spontaneous-order research. Again,<br />

in Menger’s (1883, pp. 158–59) words:<br />

[M]arket prices, wages, interest rates, etc., have come into existence<br />

in exactly the same way as those social institutions which we mentioned<br />

in the previous section. For they, too, as a rule are not the<br />

result of socially teleological causes, but the unintended result of<br />

innumerable efforts of economic subjects pursuing individual interests....<br />

e methods for the exact underst<strong>and</strong>ing of the origin of<br />

the “organically” created social structures <strong>and</strong> those for the solution<br />

of the main problems of exact economics are by nature identical.


135<br />

Equilibrium in Austrian Price Theory<br />

Menger’s economics, as has been documented elsewhere (Caldwell, 1990;<br />

Salerno, 1999a; Klein, 2006), is causal-realist, marginalist, <strong>and</strong> subjectivist.<br />

Despite frequent assertions that Austrian economics is defined as<br />

“market process economics” or “disequilibrium economics,” the concept of<br />

equilibrium features prominently in causal-realist economics (Hülsmann,<br />

2000; MacKenzie, 2008) At least four distinct equilibrium constructs appear<br />

in Austrian analysis. Following Mises’s terminology, as amended by<br />

Salerno (1994a), we can call them the plain state of rest (PSR), the fully<br />

arbitraged state of rest or Wicksteedian state of rest (WSR), the final state<br />

of rest (FSR), <strong>and</strong> the evenly rotating economy (ERE). Two of these, the<br />

PSR <strong>and</strong> WSR, describe real-world outcomes, while the FSR <strong>and</strong> ERE are<br />

what Mises called “imaginary constructions,” hypothetical scenarios that<br />

do not obtain in reality, but are useful in economic reasoning, allowing the<br />

theorist to isolate the effects of particular actions or circumstances, holding<br />

all else constant.<br />

e PSR obtains every day in the real world, each time a buyer <strong>and</strong><br />

seller agree on a price <strong>and</strong> make an exchange, momentarily exhausting the<br />

gains from trade. (Menger called these “points of rest”; Böhm-Bawerk,<br />

“momentary equilibria.”) A set of potential buyers <strong>and</strong> sellers interacting<br />

in a defined market space can also be described as being in a PSR once the<br />

trading period is completed. “When the stock market closes, the brokers<br />

have carried out all orders which could be executed at the market price.<br />

Only those potential sellers <strong>and</strong> buyers who consider the market prices<br />

too low or too high respectively have not sold or bought” (Mises, 1949,<br />

p. 245). At this point “[a] state of rest emerges.” e PSR persists as long<br />

as market participants’ relative valuations of the goods <strong>and</strong> services being<br />

exchanged (including speculative dem<strong>and</strong>s) remain constant.<br />

PSR prices are not necessarily those that would emerge in the “final<br />

state of rest” (FSR), a hypothetical situation, never actually achieved, following<br />

a sequence of events in which the basic data of the market are frozen<br />

but market participants continue to trade, revising their beliefs about other<br />

participants’ reservation prices <strong>and</strong> obtaining better information about<br />

technological possibilities <strong>and</strong> consumer dem<strong>and</strong>s, until all feasible gains<br />

from trade are exhausted. After analyzing the PSR, “[w]e go a step further.<br />

We pay attention to factors which are bound to bring about a tendency


136 <br />

toward price changes. We try to find out to what goal this tendency must<br />

lead before all its driving force is exhausted <strong>and</strong> a new state of rest emerges”<br />

Mises (1949, p. 246). In the real economy, of course, these underlying<br />

factors are constantly changing, <strong>and</strong> hence the FSR is never achieved. 10<br />

e FSR is used to trace the effects of changes in tastes, technology,<br />

expectations, resource availability, <strong>and</strong> other exogenous variables on patterns<br />

of resource allocation by focusing on a sequence of PSR equilibria in<br />

which market participants adjust their behavior until all gains from trade<br />

have been exhausted. As Salerno (2006) explains,<br />

FSR analysis also begins from a fully adjusted economy in which<br />

profits are currently zero. However in this construction the past<br />

<strong>and</strong> future are relevant to economic planning. Alterations in the<br />

economic data are permitted to occur but only one at a time <strong>and</strong><br />

with a lapse of time between changes sufficiently long to permit a<br />

complete adjustment of prices <strong>and</strong> production in the economy to<br />

each change, thus resulting in the emergence of a new zero-profit<br />

FSR before another change in the economic data can occur. During<br />

the transition to the new FSR, profits <strong>and</strong> losses appear across the<br />

economy spurring <strong>entrepreneur</strong>s to shuffle <strong>and</strong> reshuffle resources<br />

<strong>and</strong> capital combinations to take advantage of profit opportunities<br />

<strong>and</strong> avoid losses.<br />

Salerno (2006) notes that Mises modeled his construct after Clark’s notion<br />

of “dynamic” equilibrium, similar to what is called “comparative statics”<br />

in contemporary neoclassical economics. Mises “used Clark’s construct<br />

in formulating a ‘step-by step’ or ‘process’ analysis logically demonstrating<br />

the sequence of changes which occur throughout the entire interdependent<br />

system of markets in the transition to the new FSR”—for example, in<br />

10 Machlup (1958, p. 57) seems to have the FSR in mind when he writes:<br />

To characterize a concrete situation “observed” in reality as one of “equilibrium”<br />

is to commit the fallacy of misplaced concreteness. At best, the<br />

observer may mean to assert that in his opinion the observed <strong>and</strong> duly<br />

identified situation corresponds to a model in his mind in which a set of<br />

selected variables determine a certain outcome, <strong>and</strong> that he finds no inherent<br />

cause of change—that is, that he believes only an outside disturbance,<br />

not in evidence at the moment, could produce a change in these variables.<br />

is, of course, is a personal judgment, meaningful only if the variables are<br />

fully enumerated <strong>and</strong> the assumptions about their interrelations are clearly<br />

stated.


137<br />

tracing the effects of an increase in the money supply on prices <strong>and</strong> resource<br />

allocation. (Modern comparative statics, however, as formalized by Hicks,<br />

1939, <strong>and</strong> Samuelson, 1947, abstracts from the element of time.)<br />

It is important to emphasize that the movement from PSR to FSR takes<br />

place in analytical time, not calendar time; FSR analysis is a logical exercise,<br />

not meant to explain the sequence of events taking place in real markets,<br />

for the underlying “data” are in constant flux. is point is not well<br />

understood, even among Austrians. For example, Boettke <strong>and</strong> Prychitko<br />

(1994) caution against overreliance on equilibrium theorizing in Austrian<br />

economics, even characterizing some of the classic contributions to Austrian<br />

economics as “neoclassical Austrianism.” 11 “When Austrians refer to<br />

proximity to an end state in their treatment of <strong>entrepreneur</strong>ship they may<br />

be relying too much on the equilibrium construct” (Boettke <strong>and</strong> Prychitko,<br />

1994, p. 65). However, the causal-realistic price theory of Menger <strong>and</strong><br />

his followers does not make any assumptions about the “proximity” of<br />

PSR or WSR prices to their FSR values in calendar time. Instead, the<br />

theorist uses the imaginary construction of the FSR to explain what pattern<br />

of activities <strong>and</strong> ownership would obtain following an exogenous change<br />

in preferences, resource availability, or technological knowledge, holding<br />

all else constant. e causal-realist theorist does not assume that such<br />

adjustments take place in calendar time; indeed, this imaginary process<br />

would be impossible in a world in which preferences, stocks, technology,<br />

<strong>and</strong> the like are constantly changing.<br />

Lying between the PSR <strong>and</strong> the FSR is the WSR, a realistic concept<br />

in which trading takes place while preferences remain constant, with market<br />

participants revising their beliefs about other participants’ reservation<br />

prices until all feasible gains from trade are exhausted. Wicksteed’s (1910,<br />

pp. 219–28) fruit market provides the canonical example. 12 By the end of<br />

each market day, a specified period in which preferences, stocks of goods,<br />

<strong>and</strong> the set of traders remains fixed, what Wicksteed calls “the equilibrating<br />

price” has been achieved. In this situation, “the marginal position of the<br />

commodity in question is identical upon the relative scales of all who have<br />

11 ough specific Austrian writings are not identified, a footnote refers to “relevant<br />

sections” of Mises (1949), Rothbard (1962), Kirzner (1973, 1979, 1985b) <strong>and</strong> High<br />

(1980, 1982, 1986) as “neoclassical Austrianism.”<br />

12 See also Marget (1938–42, vol. 2), Kirzner (1963, pp. 105–35) <strong>and</strong> Salerno (1994a,<br />

pp. 97–106).


138 <br />

secured a supply, <strong>and</strong> higher on them all than it is on the scales of any of<br />

those who have secured no supply” (Wicksteed, 1910, p. 216). e market<br />

day is a hypothetical construct, in that it holds only as long as preferences,<br />

technical knowledge, stocks of goods available for exchange, <strong>and</strong> so on are<br />

held constant. And yet, the WSR is not a purely imaginary construction,<br />

as this process of equilibration takes place in real markets, at least over<br />

short periods of calendar time.<br />

Assuming the underlying data are unchanged, [this] approach<br />

yields a coherent explanation of how, as information becomes<br />

more complete <strong>and</strong> speculation more accurate, PSRs succeed one<br />

another until the intermediate equilibrium situation represented<br />

by a fully-arbitraged state of rest (or WSR) is brought into being.<br />

(Salerno, 1994a, p. 102)<br />

e ERE, used by Mises (1949, pp. 247–51) <strong>and</strong> Rothbard (1962,<br />

pp. 320–28), serves a more limited function. e ERE is an imaginary<br />

construction in which preferences, technology, <strong>and</strong> resource availability<br />

are held constant <strong>and</strong> agents are assumed to repeat the same set of actions<br />

each market day. Economic activity takes place—there is production,<br />

consumption, saving, <strong>and</strong> investment—but <strong>entrepreneur</strong>s can predict the<br />

future with certainty. e main function of the ERE is to show that in<br />

the absence of uncertainty, factor prices would be bid up to their full<br />

discounted marginal revenue products, eliminating <strong>entrepreneur</strong>ial profit<br />

<strong>and</strong> loss. Business owners would still earn interest income if they advance<br />

wages to workers <strong>and</strong> other factor owners before production is completed<br />

<strong>and</strong> sales receipts are realized, <strong>and</strong> they can earn implicit wages on the<br />

labor they supply to the firm, but there can be no profits <strong>and</strong> losses. Only<br />

by using such a construction, Mises argued, can the theorist decompose<br />

real-world business income into interest, the owner’s implicit wage, <strong>and</strong><br />

<strong>entrepreneur</strong>ial profit. 13<br />

As noted above, the PSR <strong>and</strong> WSR are intended as realistic phenomena,<br />

not hypothetical constructs (like the FSR <strong>and</strong> ERE). Marshall’s<br />

“market-day equilibrium” is also intended to explain real-world pricing in<br />

markets, something like Wicksteed’s WSR, but includes arbitrary assump-<br />

13 For additional discussion see Cowen <strong>and</strong> Fink (1985), Gunning (1989), <strong>and</strong> MacKenzie<br />

(2008).


139<br />

tions about the marginal utility of money (Walker, 1969). 14 Likewise,<br />

Hicks’s “temporary equilibrium”—a form of Walrasian general equilibrium<br />

that incorporates agents’ expectations of prices that will obtain in<br />

future trading periods—shares elements of the Austrian WSR. However,<br />

it is, like Walrasian equilibrium, a deliberately artificial construct, not<br />

meant to explain actual market prices but as a modeling step in explaining<br />

a concept of intertemporal equilibrium (De Vroey, 2002).<br />

Before 1974, then, Austrian economists used the realistic equilibrium<br />

constructs of the PSR <strong>and</strong> WSR, <strong>and</strong> the imaginary constructions of the<br />

FSR <strong>and</strong> ERE, to explain the basic phenomena of value, production, exchange,<br />

<strong>and</strong> price. eir work was built on Menger’s value theory <strong>and</strong><br />

its underlying concepts of purpose, subjectivism, <strong>and</strong> uncertainty, <strong>and</strong> the<br />

extensions of the Mengerian approach to deal with price formation under<br />

direct exchange (Böhm-Bawerk’s horse market, Wicksteed’s fruit market),<br />

monetary calculation <strong>and</strong> indirect exchange, capital theory (the time structure<br />

of production <strong>and</strong> the heterogeneity of capital goods), FSR analysis,<br />

the effects of government intervention (business-cycle theory, regulation),<br />

<strong>and</strong> other mundane aspects of commercial life.<br />

Knowledge, Expectations, <strong>and</strong> the Convergence to Equilibrium<br />

Since the “Austrian revival” of the 1970s the mundane economic subjects<br />

described above have comm<strong>and</strong>ed relatively little attention. e most popular<br />

issues <strong>and</strong> topics among modern Austrians have included fractionalreserve<br />

“free banking,” political economy, <strong>and</strong> the methodological foundations<br />

of the Austrian School. During the 1980s, a lengthy debate took<br />

place over the existence of “equilibrating tendencies” in the market economy,<br />

with Kirzner <strong>and</strong> Lachmann representing opposite positions (Selgin,<br />

1988). Kirzner argued that the existence of profit opportunities under disequilibrium,<br />

<strong>and</strong> that the tendency of alert <strong>entrepreneur</strong>s to discover <strong>and</strong><br />

exploit these opportunities, was sufficient to establish a general, systematic<br />

tendency toward equilibrium. Lachmann, in contrast, maintained that in<br />

the face of “radical” uncertainty, including subjective expectations, equilibrating<br />

tendencies could not be assumed, absent some explanation for<br />

14 Just as Mises’s (hypothetical) FSR results from a sequence of PSRs, Marshall’s “normal<br />

equilibrium” is brought about by a series of market-day equilibria (De Vroey, 2002).


140 <br />

learning. Knowledge, expectations, <strong>and</strong> the convergence to equilibrium<br />

came to occupy center stage in the Austrian research program.<br />

My purpose in this section is not to analyze this debate, but to ask<br />

why the problem of convergence to equilibrium received so little attention<br />

in early Austrian writings. Neither Menger, Böhm-Bawerk, Wieser, the<br />

Anglo-American Austrians, nor Mises devoted much effort to this issue. If<br />

the presence or absence of equilibrating tendencies in the <strong>entrepreneur</strong>ial<br />

market process is the central problem of price theory, why did the early<br />

Austrians fail to recognize it?<br />

First, the modern Austrian literature uses the term equilibrium quite<br />

broadly <strong>and</strong> often inconsistently. O’Driscoll <strong>and</strong> Rizzo (1985, p. 39),<br />

for example, refer to “correct” <strong>and</strong> “incorrect” prices, identifying the<br />

latter with “non-equilibrium” prices, although the equilibrium construct<br />

is not defined or discussed in detail until much later in the discussion.<br />

Vaughn (1994) refers to “equilibrium models” (p. 2), “equilibrium states”<br />

(p. 3), “equilibrium theorizing” (p. 8), “equilibrium constructs” (p. 11),<br />

<strong>and</strong> more—all within the first dozen pages!—but does not provide a formal<br />

definition of any equilibrium concept until the discussion of Mises in her<br />

fourth chapter (pp. 81–82). ere she characterizes Mises’s distinction<br />

among three equilibrium constructs (PSR, FSR, <strong>and</strong> ERE) as “surprisingly<br />

unsatisfying” (p. 81), seemingly treating the PSR <strong>and</strong> FSR as equivalent to<br />

Marshallian short-run <strong>and</strong> long-run partial equilibrium, respectively, <strong>and</strong><br />

the ERE as Mises’s own idiosyncratic, <strong>and</strong> unhelpful, construction. 15<br />

More generally, the modern Austrian literature on “disequilibrium” is<br />

not always careful to define the concept of equilibrium, <strong>and</strong> virtually never<br />

discusses distinctions among the PSR, WSR, FSR, or ERE. O’Driscoll <strong>and</strong><br />

Rizzo (1985, pp. 80–85) argue that modern Austrians typically have some<br />

notion of “plan coordination” in mind. Indeed, all four equilibrium constructs<br />

described above involve a form of plan coordination, in the sense<br />

that individuals engaged in exchange hold shared beliefs about what is to be<br />

exchanged, what price will be paid, <strong>and</strong> so on. However, as O’Driscoll <strong>and</strong><br />

Rizzo (1985, p. 80) observe, plan coordination—they call it “Hayekian<br />

equilibrium”—is a very general concept; it “can be partial or general, <strong>and</strong><br />

15 Inexplicably, she accuses Rothbard (1962) of confusing the FSR <strong>and</strong> ERE, though<br />

without providing any specific page reference (Vaughn, 1994, p. 82, n 35). She also says<br />

Mises “seemed to confuse his two [sic] distinct notions of equilibrium.”


141<br />

can prevail over the various ‘runs’ of Marshallian time.” 16 Plans can be<br />

said to be “coordinated” in the PSR, in the limited sense of coordination<br />

just mentioned, without being “coordinated” in any broader sense, as in<br />

a longer period of time, a larger set of potential traders or bundles of<br />

goods. As O’Driscoll <strong>and</strong> Rizzo (1985, pp. 80–81) put it: “Hayekian<br />

equilibrium therefore must entail homogenous expectations with respect<br />

to the time period within which equilibrium prevails. Outside of that<br />

period, however, expectations can, <strong>and</strong> sometimes must, be divergent.”<br />

ey go on to conclude that Hayekian equilibrium, in any form, cannot be<br />

obtained in real exchange. “Hayek <strong>and</strong> the other Austrians did not realize<br />

that equilibrium is not a directly operational construct <strong>and</strong> that the real<br />

world was never in equilibrium” (p. 81). is is clearly false, however, with<br />

respect to the PSR (<strong>and</strong>, to a weaker extent, the WSR), when expressed in<br />

“plan coordination” terms.<br />

Rothbard (1962) is somewhat imprecise in distinguishing among equilibrium<br />

constructs. His discussion of price determination (pp. 79–186,<br />

<strong>and</strong> passim) focuses mainly on PSR prices, though he occasionally refers to<br />

prices that “tend toward” their (WSR) equilibrium values. As described<br />

above, every price paid in an actual transaction is a PSR price, so the<br />

concept of a market price tending toward its PSR value makes little sense.<br />

PSR prices can, of course, be what the Walrasian literature calls “false<br />

prices,” meaning that they differ from their WSR or FSR values.<br />

In his treatment of expectations Rothbard (1962, pp. 130–37) notes<br />

that the formation of PSR prices does not assume perfect knowledge. Indeed,<br />

the supply <strong>and</strong> dem<strong>and</strong> curves underlying PSR analysis incorporate<br />

market participants’ expectations of future price changes, expectations that<br />

may or may not be consistent with those of other market participants. If<br />

expectations are incorrect, then shortages <strong>and</strong> surpluses emerge as market<br />

participants trade at PSR prices—Rothbard (1962, p. 134) calls them<br />

“provisional resting point[s]”—that differ from their values once these<br />

price differences have been arbitraged away (a state of affairs presumably<br />

like the WSR, though Rothbard is not explicit on this point). As these<br />

shortages <strong>and</strong> surpluses are revealed, market participants will adjust their<br />

16 Kirzner (2000) argues for a more nuanced appreciation of Hayek’s commitment to<br />

“plan coordination,” arguing (against O’Driscoll, 1977) that Hayek was ambivalent on the<br />

proper notion of coordination in economics. For more on concepts of coordination see<br />

Klein (1997) <strong>and</strong> Klein <strong>and</strong> Orsborn (2009).


142 <br />

expectations until the fully arbitraged price, what Rothbard here calls the<br />

“genuine equilibrium price,” emerges. Rothbard does, then, assume a<br />

simple learning process, though he does not spell out the details of this<br />

process. However, his assumptions about knowledge <strong>and</strong> the ability of<br />

market participants to learn from their mistakes (“speculative errors”) are<br />

minimal. Market participants are assumed to adjust their expectations<br />

about the PSR prices that emerge moment-to-moment, in the markets<br />

in which these traders are active. In other words, these are very short-run<br />

expectations, not long-run expectations (in the Marshallian sense of the<br />

long run).<br />

Likewise, the Austrian price theory of Böhm-Bawerk, Wicksteed, Fetter,<br />

Mises, <strong>and</strong> Rothbard treats the movement of prices from PSR to WSR<br />

values as a straightforward process. It does not require “perfect knowledge,”<br />

only that agents are aware of surpluses <strong>and</strong> shortages (from trading<br />

at false prices) <strong>and</strong> that they adjust their bids accordingly. As noted above,<br />

agents’ expectations about other agents’ preferences are already incorporated<br />

into the reservation bids <strong>and</strong> asks. While these writers were not as<br />

explicit about their assumptions concerning knowledge <strong>and</strong> expectations<br />

as Mayer (1932), Hayek (1937, 1945) <strong>and</strong> the later Austrians, they were<br />

hardly unaware of processes underlying market clearing. Wicksteed, for<br />

example, is explicit that forecast errors explain the deviation of PSR prices<br />

(the “actual price”) from their WSR equivalents (the “ideal price”):<br />

A market is the machinery by which those on whose scales of preference<br />

any commodity is relatively high are brought into communication<br />

with those on whose scales it is relatively low, in order that<br />

exchanges may take place to mutual satisfaction until equilibrium<br />

is established. But this process will always <strong>and</strong> necessarily occupy<br />

time. e persons potentially constituting the market will not all<br />

be present at the same time, <strong>and</strong> therefore the composition of the<br />

collective scale (on which, together with the total amount of the<br />

commodity in existence, the ideal point of equilibrium depends)<br />

must be a matter of estimate <strong>and</strong> conjecture. e transactions actually<br />

conducted at any moment will be determined in relation to the<br />

anticipated possibilities of transactions at other moments. Speculation<br />

as to these fixture possibilities will be more or less elaborate<br />

<strong>and</strong> conscious according to the nature of the market <strong>and</strong> the length<br />

of time over which the adjustment will be likely to extend. But<br />

speculation is always present when any possessor of the commodity<br />

refuses to sell at the moment at a price which he knows he will be


143<br />

prepared to accept ultimately (whether an hour or eleven months<br />

hence), if satisfied that he can do no better; or if any purchaser<br />

refuses at the moment to give a price to which he knows he will<br />

ultimately be willing to rise should the alternative be to go without<br />

the commodity; or if any one buys at a price below which he<br />

would ultimately sell sooner than keep the stock for his own use.<br />

(Wicksteed, 1910, p. 236)<br />

ese forecast errors are revealed, Wicksteed (1910, p. 236) continues, as<br />

traders exchange at non-WSR prices in real time:<br />

If no one at first has a correct conception of the facts, a series of<br />

tentative estimates, <strong>and</strong> the observation of the transactions that<br />

take place under their influence, may gradually reveal them; <strong>and</strong> if<br />

we could eliminate all error from speculative estimates <strong>and</strong> could<br />

reduce derivative preferences to exact correspondence with the<br />

primary preferences which they represent, <strong>and</strong> on which they are<br />

based, the actual price would always correspond with the ideal<br />

price.<br />

Salerno (1994a, p. 105) notes that Mises, in e eory of Money <strong>and</strong><br />

Credit, invokes arbitrage in his account of purchasing power parity (Mises,<br />

1912, pp. 195–203). “e money price of any commodity in any place,<br />

under the assumption of completely unrestricted exchange <strong>and</strong> disregarding<br />

the differences arising from the time taken in transit, must be the same<br />

as the price at any other place, augmented or diminished by the money<br />

cost of transport” (Mises, 1912, pp. 196–97). Hence, Mises argues,<br />

the purchasing power of money shows a tendency to come to the<br />

same level throughout the world, <strong>and</strong> that the alleged differences<br />

in it are almost entirely explicable by differences in the quality of the<br />

commodities offered <strong>and</strong> dem<strong>and</strong>ed, so that there is only a small <strong>and</strong><br />

almost negligible remainder left over, that is due to differences in<br />

the quality of the offered <strong>and</strong> dem<strong>and</strong>ed money.<br />

e existence of the tendency itself is hardly questioned.<br />

(p. 198; emphasis in original)<br />

Mises continues:<br />

Nobody would wish to dispute the fact that costs of production<br />

differ greatly from one another in different localities. But it must be<br />

denied that this exercises an influence on the price of commodities<br />

<strong>and</strong> on the purchasing power of money. e contrary follows too


144 <br />

clearly from the principles of the theory of prices, <strong>and</strong> is too clearly<br />

demonstrated day by day in the market, to need any special proof<br />

in addition. e consumer who seeks the cheapest supply <strong>and</strong> the<br />

producer who seeks the most paying sale concur in the endeavor<br />

to liberate prices from the limitations of the local market. (Mises,<br />

1912, pp. 199–200)<br />

Note that Mises treats the “tendency” of the purchasing power of money<br />

to equalize across <strong>and</strong> within markets, less transportation costs, as “clearly<br />

demonstrated day by day in the market,” i.e., as an empirical fact not<br />

requiring special explanation.<br />

Here it is worth emphasizing a methodological point. For modern,<br />

neoclassical economists, the instrumentalist approach (Friedman,<br />

1953) renders moot many such questions about the mechanics underlying<br />

market-clearing processes. e goal of economic theory, in this approach,<br />

is not to explain actual prices, but to explain hypothetical prices (for example,<br />

full-information prices, Nash equilibrium prices, perfectly competitive<br />

prices, <strong>and</strong> the like). It is unlikely that Menger <strong>and</strong> his followers, steeped<br />

in the causal-realist tradition, would simply assume that “equilibrium”<br />

obtains—after all, they were seeking to explain real prices, not hypothetical<br />

ones. ey saw the processes of buyers <strong>and</strong> sellers making bids <strong>and</strong> asks,<br />

of revising their offers in light of new information, <strong>and</strong> so on as real-world<br />

phenomena, not instrumental constructs like the Walrasian tâtonnement. 17<br />

Lachmann (1977, p. 189), while expressing reservations about the log-<br />

17 De Vroey (2002, pp. 406–07) argues that Marshall, too, regarded his market-day<br />

equilibrium construct as both realistic <strong>and</strong> practical, i.e., not requiring an underlying<br />

adjustment process:<br />

Two adjustment processes are present in Marshall: the adjustment toward<br />

market-day equilibrium <strong>and</strong> the adjustment toward normal equilibrium.<br />

In my view . .. the former should be interpreted as proceeding instantaneously,<br />

whereas the latter (to be called intertemporal adjustment) arises<br />

across several trading rounds....<br />

e stationary equilibrium concept of equilibrium is in accord with<br />

the common-sense underst<strong>and</strong>ing of equilibrium—i.e., it is a point of<br />

rest. It is implied that this point does not need to be effectively reached;<br />

it suffices that reacting forces are triggered whenever it is not reached.<br />

Equilibrium is thus viewed as an attractor.... Note also that in this line of<br />

thought, assessing the existence of equilibrium or disequilibrium amounts<br />

to making a statement about reality.


145<br />

ical consistency of market-level equilibrium constructs such as the WSR,<br />

nonetheless recognized that Menger’s points of rest, Böhm-Bawerk’s momentary<br />

equilibrium, <strong>and</strong> Mises’s plain state of rest represent real phenomena:<br />

e Austrians were concerned, in the first place, with the individual<br />

in household <strong>and</strong> business. ere is no doubt that here equilibrium<br />

has a clear meaning <strong>and</strong> real significance. Men really aim at<br />

bringing their various actions into consistency. Here a tendency<br />

towards equilibrium is not only a necessary concept of praxeology,<br />

but also a fact of experience. It is part of the logic inherent in human<br />

action. Interindividual equilibrium, such as that on a simple<br />

market, like Böhm-Bawerk’s horse market, already raises problems<br />

but still makes sense. “Equilibrium of an industry” à la Marshall is<br />

already more precarious. “Equilibrium of the economic system as<br />

a whole,” as Walras <strong>and</strong> Pareto conceived of it, is certainly open to<br />

Mises’s [anti-equilibrium] strictures.<br />

In other words, the deliberately unrealistic character of the equilibrium<br />

constructs that dominate neoclassical economics—<strong>and</strong>, by implication,<br />

Austrian concepts like the FSR <strong>and</strong> ERE—does not render the equilibrium<br />

concept itself unrealistic.<br />

Clearly, the Mengerian price theorists did not assume that real prices<br />

were FSR or ERE prices. ey allowed for subjective, heterogeneous beliefs<br />

about changes in dem<strong>and</strong>, resource availability, <strong>and</strong> knowledge. And Mises<br />

(1949, p. 247) is clear that the movement from the PSR to the FSR takes<br />

place in analytical time, not calendar time. “Between the appearance of a<br />

new datum <strong>and</strong> the perfect adjustment of the market to it some time must<br />

pass. (And, of course, while this period of time elapses, other new data<br />

appear.)” In other words, the real economy does not converge on a FSR<br />

because as the market is adjusting to one change in the data, another takes<br />

place, the combined effects of which cannot be known ex ante. Hence the<br />

accuracy of real-world expectations is not central to this approach. ese<br />

theorists make no assumptions about the tendency or PSR <strong>and</strong> WSR prices<br />

to converge toward some “final” values.<br />

What about “radical uncertainty”? One can perhaps imagine a market<br />

in which PSR prices do not “converge” toward WSR prices because of<br />

endogenous, subjective expectations. However, as discussed above, it is<br />

not clear that such a case has much practical significance, because the


146 <br />

movement from the PSR to the WSR requires only modest assumptions<br />

about knowledge (namely, the ability of market participants to learn from<br />

their mistakes). Even in the simplest, pure-exchange economy, Mengerian<br />

price theory allows traders to have subjective expectations relevant to that<br />

particular market (i.e., beliefs about other traders’ preferences), expectations<br />

that are incorporated into the PSR supply <strong>and</strong> dem<strong>and</strong> curves.<br />

Vaughn (1994, p. 91) argues that much stronger assumptions about<br />

knowledge <strong>and</strong> expectations are necessary for economic analysis, even (presumably)<br />

for Mengerian price theory:<br />

If all action is speculation, if people are constantly reevaluating<br />

their preferences, if <strong>entrepreneur</strong>s make losses as well as profits, can<br />

we be so certain that markets are fundamentally orderly? Perhaps<br />

our world is one in which individual rationality leads to overall<br />

waste <strong>and</strong> error.... Even more to the point, in a world of constant<br />

change, how can people’s plans come to be realized? Why are<br />

speculators likely to be more right about <strong>entrepreneur</strong>ial prospects<br />

than the <strong>entrepreneur</strong>s themselves? And how is successful rational<br />

action distinguishable from pure luck? What are the regularities<br />

in economic life that can be counted on to lend stability <strong>and</strong> predictability<br />

to an otherwise bewildering world?<br />

Most likely Menger, Böhm-Bawerk, Wieser, Mises, <strong>and</strong> their Viennese<br />

contemporaries would have been baffled by the last statement in the<br />

quotation above. e science of economics, in Menger’s formulation, is<br />

about the explanation of regularities—the “exact laws” of reality described<br />

in the Investigations. As Menger wrote to Walras in 1884:<br />

It is rather necessary that we go back to the most simple elements<br />

of the mostly very complex phenomena that are here in question—that<br />

we thus determine in an analytical manner the ultimate<br />

factors that constitute the phenomena, the prices, <strong>and</strong> that we<br />

then accord to these elements the importance that corresponds to<br />

their nature, <strong>and</strong> that, in keeping with this importance, we try to<br />

establish the laws according to which the complex phenomena of<br />

human interaction result from simple phenomena. (Quoted in<br />

Hülsmann, 2007, p. 106)<br />

As Bastiat (1850) observed, Paris gets fed. e task of economics is to<br />

explain why.


147<br />

e early Austrians’ emphasis on order helps us underst<strong>and</strong> Mises’s<br />

<strong>and</strong> Hayek’s statements, quoted at the beginning of the chapter, about the<br />

close relationship between Austrian <strong>and</strong> neoclassical economics. Menger,<br />

Walras, <strong>and</strong> Jevons all sought to explain the regularities of economic life.<br />

e historicists, by contrast, saw the economy as a chaotic flood that defied<br />

rational explanation. Indeed, some contemporary interpretations of Austrian<br />

economics seem to place it closer to the German Historical School<br />

than the Austrian School. Vaughn (1994, p. 90) for example, writes of<br />

Mises:<br />

[W]hat about sources of discoordination <strong>and</strong> disorder in [free, unhampered]<br />

markets? Mises really had very little to say about such<br />

problems, <strong>and</strong> in fact one concludes that he thought disorder was<br />

a relatively minor problem.... [T]he only obvious sources of instability<br />

or disorder in his system were the consequences of bad<br />

banking institutions <strong>and</strong> destabilizing intervention on the part of<br />

government. Trade cycles were brought about by misguided credit<br />

policies. Unemployment was a consequence of minimum wage<br />

rates. Inflation was an increase in the quantity of money brought<br />

about by government policy. Externalities were the consequence of<br />

imperfectly specified property rights. He never considered possible<br />

sources of disorder internal to the market; disorder was an exogenous<br />

phenomenon brought about by government regulation. . . .<br />

In this attitude ... Mises is really not very different from many<br />

neoclassical economic theorists (although perhaps more consistent<br />

<strong>and</strong> more outspoken than others who shared his basic evaluation<br />

of the market).<br />

I think Vaughn is correct that Mises thought “disorder,” in the sense<br />

she describes above, was a “relatively minor problem.” For Mises, economic<br />

theory is the analysis of coordination—not the idea of “plan coordination”<br />

often associated with Hayek, or what O’Driscoll <strong>and</strong> Rizzo (1985) call<br />

“pattern coordination,” but what Mises, following W. H. Hutt, described<br />

as “price coordination” (Salerno, 1991). is coordination, as noted below<br />

does not require any assumptions about the tendency of PSR or WSR<br />

prices to converge to FSR values. Full coordination of plans occurs only<br />

in the ERE, a hypothetical state of affairs that does not (indeed, could<br />

not) occur in the real economy. For Mises, following Clark (1899), the<br />

FSR is an analytical device used to isolate the effects of specific changes in<br />

preferences, beliefs, resource availability, productive technology, <strong>and</strong> the


148 <br />

like on the allocation of resources. 18<br />

What does Mises mean by coordination, outside an imaginary world<br />

of perfect knowledge, consistent expectations, “rational” behavior, <strong>and</strong> the<br />

other assumptions of the First <strong>and</strong> Second Welfare eorems of neoclassical<br />

economics? How, in other words, can Mises justify the efficiency of<br />

resource allocation under capitalism without making strong assumptions<br />

about the closeness of real-world prices to some idealized, or “correct,”<br />

prices?<br />

Central to the neoclassical notion of efficiency is the idea that only FSR<br />

prices count for assessing the welfare properties of the market. 19 A primary<br />

objective of Kirzner’s account of the <strong>entrepreneur</strong>ial market process is to<br />

show that the movement from PSR prices to their Marshallian/Walrasian<br />

FSR equivalents is not automatic <strong>and</strong> instantaneous, but the result of <strong>entrepreneur</strong>ial<br />

behavior. In Kirzner’s framework, the market does possess equilibrating<br />

tendencies, but these tendencies are not exogenous, but result<br />

from the actions of <strong>entrepreneur</strong>s alert to the profit opportunities created<br />

by temporary trading at false, i.e., non-FSR, prices. For Kirzner, PSR<br />

prices themselves are not particularly important; what matters is whether<br />

they tend to converge toward their FSR values. Kirzner’s concept of alertness<br />

can thus be seen as an addendum to the neoclassical underst<strong>and</strong>ing of<br />

market equilibrium. Kirzner’s approach, as Boettke <strong>and</strong> Prychitko (1994,<br />

p. 3) describe it, “provided the disequilibrium foundations of equilibrium<br />

economics that were required to complete the neoclassical project of explicating<br />

the operating principles of the price system.” Kirzner’s objective,<br />

in this sense, is to justify the use of FSR, or near-FSR, prices in welfare<br />

analysis. If the market possesses equilibrating tendencies, then the welfare<br />

theorems of neoclassical economics are reasonable criteria for assessing<br />

market performance, <strong>and</strong> the main talk of welfare economics should be<br />

the analysis of these tendencies <strong>and</strong> of market interventions that inhibit<br />

the process of equilibration (Kirzner, 1988b). 20<br />

18 Note that Clark (1907, p. 96) describes simple FSR analysis or comparative statics—e.g.,<br />

if the supply increases, the price will fall, ceteris paribus—as obvious, as what<br />

he calls a “commercial fact.”<br />

19 And these FSR prices are only “efficient” in perfectly competitive markets; any degree<br />

of asymmetric information renders economic outcomes inefficient (Grossman, 1980).<br />

20 Adds Boettke (2005):<br />

Why is all this important? Well as Franklin Fischer pointed out in his very


149<br />

Salerno (1991, 1999b) offers a different interpretation of Mises, arguing<br />

that Mengerian price theory is primarily a theory of PSR prices, not<br />

FSR prices. In this view, the existence or nonexistence of equilibrating<br />

tendencies in the unhampered market—the issue that divided “Kirznerians”<br />

<strong>and</strong> “Lachmannians,” <strong>and</strong> dominated much of the Austrian discussion<br />

in the 1980s—is relatively unimportant. For Mises, the critical “market<br />

process” is not the convergence to equilibrium, but the selection mechanism<br />

in which unsuccessful <strong>entrepreneur</strong>s—those who systematically overbid<br />

for factors, relative to eventual consumer dem<strong>and</strong>s—are eliminated<br />

from the market (Mises, 1951). In this context, the recent debate over<br />

“de-homogenizing” Mises <strong>and</strong> Hayek (Rothbard, 1991; Salerno, 1993,<br />

1994b, 1996b; Yeager, 1994, 1995, 1997; Herbener, 1996; Hoppe, 1996;<br />

Stalebrink, 2004) deals not simply with the socialist calculation debate<br />

or second-order distinctions between “calculation” <strong>and</strong> “knowledge,” but<br />

with a fundamentally new interpretation of Austrian price theory, a causalrealist<br />

approach to the market that differs in important ways from the Marshallian/Walrasian<br />

analysis that fills the contemporary textbooks. Austrian<br />

economics, in this view, is not simply neoclassical microeconomics—what<br />

Caldwell (2004, pp. 328–88) calls “basic economic reasoning”—plus the<br />

Mises–Hayek theory of the business cycle plus knowledge, process, plan<br />

coordination, <strong>and</strong> spontaneous order, but a fundamentally different kind<br />

of microeconomics. 21<br />

important book e Disequilibrium Foundations of Equilibrium Economics<br />

(1983) that unless we have good reasons to believe in the systemic tendency<br />

toward equilibrium we have no justification at all in upholding the welfare<br />

properties of equilibrium economics. In other words, without the sort<br />

of explanation that Kirzner provides the entire enterprise of neoclassical<br />

equilibrium is little more than a leap of faith.<br />

If one rejects the neoclassical equilibrium concept as a welfare benchmark,<br />

though, this justification is unnecessary.<br />

21 Caldwell (2004, p. 333) argues that Austrians accept “the simple (although unrealistic)<br />

models used for basic economic reasoning,” such as supply-<strong>and</strong>-dem<strong>and</strong> analysis, at least<br />

for market-level predictions. But Menger’s analysis, while “abstract,” is not “unrealistic”<br />

in the sense of Walras’s or Marshall’s models of market exchange. In Long’s (2006) terminology,<br />

Austrians reject “precisive abstraction,” in which false assumptions are deliberately<br />

included to simplify the analysis, while embracing “non-precisive abstraction,” in which<br />

certain characteristics of the situation are simply not specified. In other words, the “basic<br />

economic reasoning” of the Austrians is different from the basic economic reasoning of<br />

neoclassical economics.


150 <br />

In a recent response to Salerno, Kirzner (1999) takes a characteristically<br />

subtle position on the relationship between PSR <strong>and</strong> FSR prices. He argues<br />

the PSR is an “equilibrium” only in a trivial sense <strong>and</strong> that PSR prices are<br />

not meaningful for assessing the welfare properties of markets. He also<br />

recognizes that PSR analysis was important to Mises. To solve this seeming<br />

contradiction, he says that Mises used the PSR only to defend the concept<br />

of consumer sovereignty, not for analysis of the market process. However,<br />

if PSR prices are sufficient to assure that production is satisfying consumer<br />

wants, it is unclear why FSR prices are important, <strong>and</strong> why one would care<br />

about the alleged tendency of PSR prices to reach them.<br />

A New Way Forward for Austrian Economics: Developing Austrian<br />

Price Theory<br />

e main argument of this chapter is that Austrian economics is primarily<br />

mundane economics—the theory <strong>and</strong> applications of value, production,<br />

exchange, price, capital, money, the firm, regulation, comparative institutions,<br />

<strong>and</strong> other “mainstream” topics. What makes Austrian economics<br />

unique is its causal-realist approach to these issues, not its attention to adjustment<br />

processes, the formation of knowledge <strong>and</strong> expectations, spontaneous<br />

order, plan or pattern coordination, radical subjectivism, <strong>and</strong> other<br />

manifestations of “disequilibrium” economics. Such issues are interesting<br />

<strong>and</strong> potentially important, but are ultimately subordinate to the main task<br />

of economic analysis, the development, extension, application, <strong>and</strong> refinement<br />

of the mundane Austrian tradition established by Menger. Naturally,<br />

this means that students of Austrian economics must invest significant time<br />

in mastering the existing literature before engaging in their own creative<br />

restatement <strong>and</strong> revision.<br />

As noted in chapters 4 <strong>and</strong> 5, Austrian economics is attracting increasing<br />

attention among applied researchers in strategic management, organizational<br />

economics, <strong>and</strong> the theory of the firm. Often the value-added of<br />

Austrian economics in these fields is seen as its emphasis on disequilibrium,<br />

which seems to fit the profit-seeking approach of strategic management<br />

better than do neoclassical partial- <strong>and</strong> general-equilibrium models. Here<br />

a more sophisticated <strong>and</strong> nuanced underst<strong>and</strong>ing of equilibrium would be<br />

helpful, however. Organizational structures that are implemented, contracts<br />

that are signed <strong>and</strong> executed, <strong>and</strong> other business arrangements that


151<br />

take place in real markets are equilibrium phenomena, in the PSR sense of<br />

equilibrium. ey should be explainable using the same causal-realistic<br />

mechanism used by the Austrians to explain real prices <strong>and</strong> quantities.<br />

FSR analysis, as practiced by Mises, should also apply here: how, for instance,<br />

does the profit-<strong>and</strong>-loss mechanism provide incentives for agents to<br />

restructure PSR arrangements so that they move toward their FSR equivalents?<br />

How do changes in regulation or other aspects of public policy,<br />

or exogenous changes in the competitive or technological environments,<br />

replace one PSR with another?<br />

Unfortunately, despite the pleas of modern Austrians for more analysis<br />

of “process,” very little progress has been made in this area within<br />

the Austrian literature. Indeed, the bulk of the work during the last few<br />

decades in evolutionary economics, dynamic programming, evolutionary<br />

game theory, Bayesian learning models, agent-based simulations, complexity<br />

theory, <strong>and</strong> so on, is fundamentally acausal <strong>and</strong> nonrealistic, an<br />

extension of the mathematical economics of the late nineteenth <strong>and</strong> early<br />

twentieth centuries. O’Driscoll <strong>and</strong> Rizzo (1985, pp. 65–66) cite some<br />

examples of these literatures, implying that they are “Hayekian” in spirit;<br />

however, despite sharing certain keywords with Austrian economics, it is<br />

unclear that these research programs have been influenced in any way by<br />

the core contributions or approach of the Austrian School.<br />

Of course, the argument here is not that knowledge, expectations, <strong>and</strong><br />

process are unimportant, or that they should be ignored by Austrians (or<br />

by any social scientists), but that they are secondary, <strong>and</strong> valuable only<br />

to the extent they help construct a more satisfactory theory of markets<br />

<strong>and</strong> prices. Austrian economics emerged as a causal, realistic alternative<br />

to the historicism of its day, <strong>and</strong> remains today an alternative both to<br />

mechanistic neoclassical economics <strong>and</strong> to the non-economics of old-style<br />

institutionalism. Without a commitment to preserving <strong>and</strong> extending the<br />

hard core of Austrian price theory, the distinct place of the Austrian School<br />

will be lost.


CHAPTER 8<br />

Commentary<br />

A<br />

Government Did Invent the Internet, But the Market Made<br />

it Glorious †<br />

Libertarians often cite the Internet as a case in point that liberty is the<br />

mother of innovation. Opponents quickly counter that the Internet was a<br />

government program, proving once again that markets must be guided by<br />

the steady h<strong>and</strong> of the state. In one sense, the critics are correct, though<br />

not in ways they underst<strong>and</strong>.<br />

e Internet indeed began as a typical government program, the<br />

ARPANET, designed to share mainframe computing power <strong>and</strong> to establish<br />

a secure military communications network. Of course, the designers<br />

could not have foreseen what the (commercial) Internet has become. Still,<br />

this reality has important implications for how the Internet works—<strong>and</strong><br />

explains why there are so many roadblocks in the continued development<br />

of online technologies. It is only thanks to market participants that the<br />

Internet became something other than a typical government program,<br />

characterized by inefficiency, overcapitalization, <strong>and</strong> irrelevance.<br />

In fact, the role of the government in the creation of the Internet is<br />

† Published originally on Mises.org, June 12, 2006.<br />

153


154 <br />

often understated. e Internet owes its very existence to the state <strong>and</strong> to<br />

state funding. e story begins with ARPA, created in 1957 in response<br />

to the Soviets’ launch of Sputnik, <strong>and</strong> established to research the efficient<br />

use of computers for civilian <strong>and</strong> military applications.<br />

During the 1960s, the RAND Corporation had begun to think about<br />

how to design a military communications network that would be invulnerable<br />

to a nuclear attack. Paul Baran, a RAND researcher whose work was<br />

financed by the Air Force, produced a classified report in 1964 proposing<br />

a radical solution to this communication problem. Baran envisioned a<br />

decentralized network of different types of “host” computers, without any<br />

central switchboard, designed to operate even if parts of it were destroyed.<br />

e network would consist of several “nodes,” each equal in authority, each<br />

capable of sending <strong>and</strong> receiving pieces of data.<br />

Each data fragment could thus travel one of several routes to its destination,<br />

such that no one part of the network would be completely dependent<br />

on the existence of another part. An experimental network of<br />

this type, funded by ARPA <strong>and</strong> thus known as ARPANET, was established<br />

at four universities in 1969. Researchers at any one of the four<br />

nodes could share information, <strong>and</strong> could operate any one of the other<br />

machines remotely, over the new network. (Actually, former ARPA head<br />

Charles Herzfeld says that distributing computing power over a network,<br />

rather than creating a secure military comm<strong>and</strong>-<strong>and</strong>-control system, was<br />

the ARPANET’s original goal, though this is a minority view.)<br />

By 1972, the number of host computers connected to the ARPANET<br />

had increased to 37. Because it was so easy to send <strong>and</strong> retrieve data, within<br />

a few years the ARPANET became less a network for shared computing<br />

than what has been called “a high-speed, federally subsidized, electronic<br />

post office.” e main traffic on the ARPANET did not consist of longdistance<br />

computing, but news <strong>and</strong> personal messages.<br />

As parts of the ARPANET were declassified, commercial networks<br />

began to be connected to it. Any type of computer using a particular<br />

communications st<strong>and</strong>ard, or “protocol,” was capable of sending <strong>and</strong> receiving<br />

information across the network. e design of these protocols was<br />

contracted out to private universities such as Stanford <strong>and</strong> the University of<br />

London, <strong>and</strong> was financed by a variety of federal agencies. e major thoroughfares<br />

or “trunk lines” continued to be financed by the Department of<br />

Defense. By the early 1980s, private use of the ARPA communications


155<br />

protocol—what is now called “TCP/IP”—far exceeded military use. In<br />

1984 the National Science Foundation assumed the responsibility of building<br />

<strong>and</strong> maintaining the trunk lines or “backbones.” (ARPANET formally<br />

expired in 1989; by that time hardly anybody noticed). e NSF’s Office<br />

of Advanced Computing financed the Internet’s infrastructure from 1984<br />

until 1994, when the backbones were privatized.<br />

In short, both the design <strong>and</strong> implementation of the Internet have<br />

relied almost exclusively on government dollars. e fact that its designers<br />

envisioned a packet-switching network has serious implications for how<br />

the Internet actually works. For example, packet switching is a great technology<br />

for file transfers, email, <strong>and</strong> web browsing but not necessarily the<br />

best for real-time applications like video <strong>and</strong> audio feeds, <strong>and</strong>, to a lesser<br />

extent, server-based applications.<br />

Furthermore, without any mechanism for pricing individual packets,<br />

the network is overused, like any public good. Every packet is assigned an<br />

equal priority. A packet containing a surgeon’s diagnosis of an emergency<br />

medical procedure has exactly the same chance of getting through as a<br />

packet containing part of a pop star’s latest single or an online gamer’s<br />

instruction to smite his foe. Because the sender’s marginal cost of each<br />

transmission is effectively zero, the network is overused, <strong>and</strong> often congested.<br />

Like any essentially unowned resource, an open-ended packetswitching<br />

network suffers from what Garrett Hardin famously called the<br />

“Tragedy of the Commons.”<br />

In no sense can we say that packet-switching is the “right” technology.<br />

One of my favorite quotes on this subject comes from Michael Hauben<br />

<strong>and</strong> Ronda Hauben’s Netizens: On the History <strong>and</strong> Impact of Usenet <strong>and</strong> the<br />

Internet (1995):<br />

e current global computer network has been developed by scientists<br />

<strong>and</strong> researchers <strong>and</strong> users who were free of market forces.<br />

Because of the government oversight <strong>and</strong> subsidy of network development,<br />

these network pioneers were not under the time pressures<br />

or bottom-line restraints that dominate commercial ventures.<br />

erefore, they could contribute the time <strong>and</strong> labor needed to make<br />

sure the problems were solved. And most were doing so to contribute<br />

to the networking community.<br />

In other words, the designers of the Internet were “free” from the constraint<br />

that whatever they produced had to satisfy consumer wants.


156 <br />

We must be very careful not to describe the Internet as a “private”<br />

technology, a spontaneous order, or a shining example of <strong>capitalist</strong>ic ingenuity.<br />

It is none of these. Of course, almost all of the Internet’s current<br />

applications—unforeseen by its original designers—have been developed<br />

in the private sector. (Unfortunately, the original web <strong>and</strong> the web browser<br />

are not among them, having been designed by the state-funded European<br />

Laboratory for Particle Physics (CERN) <strong>and</strong> the University of Illinois’s<br />

NCSA.) And today’s Internet would be impossible without the heroic efforts<br />

at Xerox PARC <strong>and</strong> Apple to develop a useable graphical user interface<br />

(GUI), a lightweight <strong>and</strong> durable mouse, <strong>and</strong> the Ethernet protocol. Still,<br />

none of these would have been viable without the huge investment of<br />

public dollars that brought the network into existence in the first place.<br />

Now, it is easy to admire the technology of the Internet. I marvel at<br />

it every day. But technological value is not the same as economic value.<br />

at can only be determined by the free choice of consumers to buy or<br />

not to buy. e ARPANET may well have been technologically superior<br />

to any commercial networks that existed at the time, just as Betamax may<br />

have been technologically superior to VHS, the MacOS to MS-DOS, <strong>and</strong><br />

Dvorak to QWERTY. (Actually Dvorak wasn’t.) But the products <strong>and</strong><br />

features valued by engineers are not always the same as those valued by<br />

consumers. Markets select for economic superiority, not technological<br />

superiority (even in the presence of nefarious “network effects,” as shown<br />

convincingly by Liebowitz <strong>and</strong> Margolis, 1990, 1995, 1999).<br />

Libertarian Internet enthusiasts tend to forget the fallacy of the broken<br />

window. We see the Internet. We see its uses. We see the benefits it brings.<br />

We surf the web <strong>and</strong> check our email <strong>and</strong> download our music. But we will<br />

never see the technologies that weren’t developed because the resources that<br />

would have been used to develop them were confiscated by the Defense<br />

Department <strong>and</strong> given to Stanford engineers. Likewise, I may admire the<br />

majesty <strong>and</strong> gr<strong>and</strong>eur of an Egyptian pyramid, a TVA dam, or a Saturn V<br />

rocket, but it doesn’t follow that I think they should have been created, let<br />

alone at taxpayer expense.<br />

What kind of global computer network would the market have selected?<br />

We can only guess. Maybe it would be more like the commercial<br />

online networks such as Comcast or MSN, or the private bulletin boards<br />

of the 1980s. Most likely, it would use some kind of pricing schedule,<br />

where different charges would be assessed for different types of transmis-


157<br />

sions. Unfortunately, the whole idea of pricing the Internet as a scarce<br />

resource—though we usually don’t notice this, b<strong>and</strong>width is scarce given<br />

current technology—is ignored in most proposals to legislate network neutrality,<br />

a form of “network socialism” that can only stymie the Internet’s<br />

continued growth <strong>and</strong> development. e net neutrality debate takes place<br />

in the shadow of government intervention. So too the debate over the<br />

division of the spectrum for wireless transmission. Any resource the government<br />

controls will be allocated based on political priorities.<br />

Let us conclude: yes, the government was the founder of the Internet.<br />

As a result, we are left with a panoply of lingering inefficiencies, misallocations,<br />

abuses, <strong>and</strong> political favoritism. In other words, government<br />

involvement accounts for the Internet’s continuing problems, while the<br />

market should get the credit for its glories.<br />

<br />

B Networks, Social Production, <strong>and</strong> Private Property †<br />

Yochai Benkler’s e Wealth of Networks is a comprehensive, informative,<br />

<strong>and</strong> challenging meditation on the rise of the “networked information<br />

economy” <strong>and</strong> its implications for society, politics, <strong>and</strong> culture. Benkler<br />

is a leading authority on the law, economics, <strong>and</strong> politics of networks,<br />

innovation, intellectual property, <strong>and</strong> the Internet, <strong>and</strong> he puts his wide<br />

knowledge <strong>and</strong> deep underst<strong>and</strong>ing to good use. He argues that the digital<br />

revolution is more revolutionary than has been recognized, even by its<br />

most passionate defenders. e new information <strong>and</strong> communications<br />

technologies do not simply make the old ways of doing things more efficient,<br />

but also support fundamentally new ways of doing things. In<br />

particular, the past few years have seen the rise of social production, a<br />

radically decentralized, distributed mode of interaction that Benkler calls<br />

“commons-based peer production.”<br />

Peer production involves the creation <strong>and</strong> dissemination of “user-generated<br />

content,” including Wikipedia <strong>and</strong> open-source software, such as<br />

† Published originally as a review of Yochai Benkler, e Wealth of Networks: How Social<br />

Production Transforms Markets <strong>and</strong> Freedom, reviewed in e Independent Review 13, no. 3<br />

(Winter 2009).


158 <br />

Linux, that allow users to generate their own entries <strong>and</strong> modify those created<br />

by others. Commons-based peer production is characterized by weak<br />

property rights, an emphasis on intrinsic rather than extrinsic (monetary)<br />

rewards, <strong>and</strong> the exploitation of dispersed, tacit knowledge. (Some readers<br />

will immediately think of Hayek’s concept of the market as generator <strong>and</strong><br />

transmitter of knowledge, though Hayek does not figure prominently in<br />

the book.)<br />

e Wealth of Networks is divided into three main parts. e first deals<br />

with the economics of the networked information economy. is is welltrod<br />

ground, having been explored in detail in Shapiro <strong>and</strong> Varian (1998),<br />

Liebowitz <strong>and</strong> Margolis (1999), <strong>and</strong> other works, but Benkler’s treatment<br />

is nevertheless insightful, intelligent, <strong>and</strong> engaging. e characteristics<br />

of information as an economic good—high fixed costs <strong>and</strong> low marginal<br />

costs; the ability to be consumed without exhaustion; the difficulty of<br />

excluding “free-riders”—support the widespread use of commons-based<br />

peer production.<br />

Benkler proposes social production as an alternative to the traditional<br />

organizational modes of market <strong>and</strong> hierarchy, in Oliver Williamson’s terminology.<br />

Indeed, open-source production differs in important ways from<br />

spot-market interaction <strong>and</strong> production within the private firm. But here,<br />

as elsewhere, Benkler tends to overstate the novelty of social production.<br />

Firms, for example, have long employed internal markets; delegated decision<br />

rights throughout the organization; formed themselves into networks,<br />

clusters, <strong>and</strong> alliances; <strong>and</strong> otherwise taken advantage of openness <strong>and</strong><br />

collaboration. Many different organizational forms proliferate within the<br />

matrix of private-property rights. Peer production is not new; rather, the<br />

relevant question concerns the magnitude of the changes.<br />

Here, the book suffers from a problem common to others in this genre.<br />

Benkler provides a wealth of anecdotes to illustrate the new economy’s<br />

revolutionary nature, but little information on magnitudes. How new?<br />

How large? How much? Cooperative, social production itself is hardly<br />

novel, as any reader of “I, Pencil” (Read, 1958) can attest. Before the web<br />

page, there was the pamphlet; before the Internet, the telegraph; before<br />

the Yahoo directory, the phone book; before the personal computer, electric<br />

service, the refrigerator, the washing machine, the telephone, <strong>and</strong> the<br />

VCR. In short, such breathlessly touted phenomena as network effects, the<br />

rapid diffusion of technological innovation, <strong>and</strong> highly valued intangible


159<br />

assets are not novel. (Tom St<strong>and</strong>age’s [1998] history of the telegraph <strong>and</strong><br />

its revolutionary impact, e Victorian Internet, is well worth reading in<br />

this regard.)<br />

Part two, “e Political Economy of Property <strong>and</strong> Commons,” is the<br />

book’s most original, provocative, <strong>and</strong>—for me—frustrating section. Benkler<br />

sees social production as a powerful force for individual liberty. People<br />

used to be passive recipients of news, information, norms, <strong>and</strong> culture; now<br />

they are active creators. Each participant in an open-source project, each<br />

creator of user-generated content on Wikipedia or YouTube, “has decided<br />

to take advantage of some combination of technical, organizational, <strong>and</strong><br />

social conditions within which we have come to live, <strong>and</strong> to become an<br />

active creator in his or her world, rather than merely to accept what was<br />

already there. e belief that it is possible to make something valuable<br />

happen in the world, <strong>and</strong> the practice of actually acting on that belief, represent<br />

a qualitative improvement in the condition of individual freedom”<br />

(Benkler, 2006, p. 137).<br />

What Benkler means by “freedom” <strong>and</strong> “liberty,” however, is not the<br />

classical liberal notion of the absence of state coercion, but the modern<br />

liberal view of “autonomy,” individuals’ ability to achieve their goals<br />

without restraints, voluntary or otherwise. is underst<strong>and</strong>ing of liberty,<br />

which originates with Kant <strong>and</strong> Rousseau, is central to Benkler’s political<br />

economy. Autonomy means that “individuals are less susceptible to manipulation<br />

by a legally defined class of others—the owners of communications<br />

infrastructure <strong>and</strong> media” (Benkler, 2006, p. 9)—hence Benkler’s sympathy<br />

for the commons, an institutional framework in which property rights<br />

are held not by individuals, but by a collective. It does not matter for Benkler<br />

whether the collective is a private club, such as the participants of an<br />

open-source project or the subscribers to a particular information service or<br />

the state. What matters is how the commons facilitates “freedom of action”<br />

in comparison to how a system of private-property rights affords freedom.<br />

Benkler strongly opposes privatizing the information commons by allowing<br />

owners to exercise property rights. He chides Cisco Systems, for<br />

example, for designing <strong>and</strong> deploying “smart routers” that allow broadb<strong>and</strong><br />

service providers to control the flows of packets through their systems<br />

(for example, giving priority to some forms of content over others).<br />

is action is akin to erecting toll gates on the Information Superhighway.<br />

To ensure open access to the networked economy, Benkler (2006,


160 <br />

p. 21) favors a public ownership network infrastructure, loose enforcement<br />

of intellectual property rights, subsidized R&D, <strong>and</strong> “strategic regulatory<br />

interventions to negate monopoly control over essential resources in the<br />

digital environment.”<br />

is approach has some problems. First, although information itself<br />

cannot be “owned,” the tangible media in which information is embedded<br />

<strong>and</strong> transmitted are scarce economic goods. Information may yearn to be<br />

“free,” but cables, switches, routers, disk drives, microprocessors, <strong>and</strong> the<br />

like yearn to be owned. Such innovations do not spring from nowhere;<br />

they are the creations of profit-seeking <strong>entrepreneur</strong>s that consumers or<br />

other <strong>entrepreneur</strong>s purchase to use as they see fit. Of course, private<br />

property can be nationalized. Federal, state, <strong>and</strong> local governments can<br />

own broadb<strong>and</strong> lines as they own streets <strong>and</strong> highways, or they can treat<br />

network infrastructure as a regulated public utility. If these resources are<br />

to be treated as public goods, then what about computers, iPods, <strong>and</strong> cell<br />

phones? Are these gateways to the Information Superhighway also part of<br />

the digital commons? If individuals can own cell phones, can they sign<br />

contracts with service providers to deliver whatever content is mutually<br />

agreed upon? Content providers <strong>and</strong> consumers are free to terminate their<br />

agreements if they are unhappy. In this sense, a private property regime<br />

allows as much “autonomy,” in the libertarian sense, as a commons-based<br />

system. Moreover, if one takes into account the problems of collective<br />

ownership, about which Benkler is largely silent, the case for the commons<br />

becomes even more problematic.<br />

Second, Benkler appears to adopt the Frankfurt school view of consumers<br />

as passive recipients of culture, easily manipulated by powerful<br />

corporate interests. “From the perspective of liberal political theory, the<br />

kind of open-participatory, transparent folk culture that is emerging in the<br />

networked environment is normatively more attractive than was the industrial<br />

cultural production system typified by Hollywood <strong>and</strong> the recording<br />

industry” (Benkler, 2006, p. 277). However, as Cowen (1998), Cantor<br />

(2001), <strong>and</strong> others have argued convincingly, commercial culture—which<br />

properly includes Elizabethan theater, classical music, <strong>and</strong> the Victorian<br />

novel, as well as television, movies, <strong>and</strong> popular music—has always been<br />

participatory in the broad sense Benkler describes. Far from being passive<br />

consumers of culture, individuals have played an active role in shaping the<br />

plays, books, songs, <strong>and</strong> shows made available to them simply by deciding


161<br />

to buy or not to buy, to patronize or not to patronize, to support or reject<br />

particular producers <strong>and</strong> particular products. e main difference today is<br />

that technological change—the advent of digital technology, cheap infrastructure,<br />

<strong>and</strong> the like—has lowered the costs of entry (production costs,<br />

distribution costs, <strong>and</strong> so forth), giving consumers additional options besides<br />

voice <strong>and</strong> exit. Is this difference one of degree or kind?<br />

Moreover, in any model of social <strong>and</strong> cultural production, opinion<br />

makers play an important role. Even today, on political blogs <strong>and</strong> other<br />

forms of user-generated content, the range of acceptable opinion among<br />

the dominant sites, the ones at the left-h<strong>and</strong> side of Anderson’s (2006)<br />

“long tail,” is hardly broader than what one finds in the New York Times or<br />

the Wall Street Journal. Yes, a great deal of user-generated content exists,<br />

but most of it is ignored <strong>and</strong> is unlikely to have any lasting influence.<br />

An elite group of gatekeepers, Hayek’s “second-h<strong>and</strong> dealers in ideas,”<br />

continues to exercise an important influence on social, political, <strong>and</strong> cultural<br />

trends. In this sense, Benkler seems influenced, ironically, by the<br />

perfectly competitive general equilibrium model of neoclassical economics,<br />

with its assumption that all agents possess complete, perfect information.<br />

He worries: private ownership of digital resources “gives some people the<br />

power to control the options perceived by, or the preferences of, others,<br />

[which] is ... a law that harms autonomy” (Benkler, 2006, p. 149). In a<br />

world of subjective knowledge <strong>and</strong> beliefs <strong>and</strong> of dispersed, tacit knowledge,<br />

how can everyone have the same perceived options? Elsewhere he<br />

dismisses the effectiveness of competition as a means of enabling “autonomy”<br />

under private ownership because of transaction costs. In other<br />

words, competition must be “perfect” to be effective. But he undertakes<br />

little comparative institutional analysis. What are the transaction costs<br />

associated with commons-based peer production?<br />

e book concludes with a section on public policy, summarizing Benkler’s<br />

(2006, p. 25) concerns about privatizing the digital commons—what<br />

he calls a “second enclosure movement”—<strong>and</strong> outlining a positive role<br />

for the state, whose most important job, he argues, is to maintain openness,<br />

or “neutrality,” within the economy’s digital infrastructure. Here,<br />

as elsewhere, I find the treatment of government failure much too glib.<br />

Information itself is not scarce, but, as noted earlier, is embodied in tangible<br />

resources that are subject to the usual economic laws of supply <strong>and</strong><br />

dem<strong>and</strong>. Public ownership implies that a host of agency, information,


162 <br />

<strong>and</strong> calculation problems need to be treated in an appropriately comparative<br />

manner, <strong>and</strong> Benkler does not do so. Despite these difficulties, e<br />

Wealth of Networks is a useful guide to the networked information economy<br />

<strong>and</strong> an eloquent statement of the left-liberal conception of the Internet’s<br />

“institutional ecology.” Benkler clearly believes that social production is<br />

more than a fad <strong>and</strong> has potentially revolutionary implications. I remain<br />

unconvinced, but I feel better informed about the relevant issues after<br />

reading Benkler’s book.<br />

<br />

C Why Intellectuals Still Support Socialism †<br />

Intellectuals, particularly academic intellectuals, tend to favor socialism<br />

<strong>and</strong> interventionism. How was the American university transformed from<br />

a center of higher learning to an outpost for socialist-inspired culture <strong>and</strong><br />

politics? As recently as the early 1950s, the typical American university<br />

professor held social <strong>and</strong> political views quite similar to those of the general<br />

population. Today—well, you’ve all heard the jokes that circulated after<br />

the collapse of central planning in Eastern Europe <strong>and</strong> the former USSR,<br />

how the only place in the world where Marxists were still thriving was the<br />

Harvard political science department.<br />

More generally, US higher education is now dominated by the students<br />

who were radicalized in the 1960s <strong>and</strong> who have now risen to positions<br />

of influence within colleges <strong>and</strong> universities. One needs only to<br />

observe the aggressive pursuit of “diversity” in admissions <strong>and</strong> hiring, the<br />

ab<strong>and</strong>onment of the traditional curriculum in favor of highly politicized<br />

“studies” based on group identity, the m<strong>and</strong>atory workshops on sensitivity<br />

training, <strong>and</strong> so on. A 1989 study for the Carnegie Foundation for the<br />

Advancement of Teaching used the categories “liberal” <strong>and</strong> “conservative.”<br />

It found that 70 percent of the professors in the major liberal arts colleges<br />

<strong>and</strong> research universities considered themselves liberal or moderately<br />

liberal, with less than 20 percent identifying themselves as conservative<br />

or moderately conservative (cited in Lee, 1994). (Of course, the term<br />

“liberal” here means left-liberal or socialist, not classical liberal.)<br />

† Published originally on Mises.org, November 16, 2006.


163<br />

Cardiff <strong>and</strong> Klein (2005) examined academics’ political affiliations<br />

using voter-registration records for tenure-track faculty at 11 California<br />

universities. ey find an average Democrat:Republican ratio of 5:1,<br />

ranging from 9:1 at Berkeley to 1:1 at Pepperdine. e humanities average<br />

10:1, while business schools are at only 1.3:1. (Needless to say, even at<br />

the heartless, dog-eat-dog, sycophant-of-the-bourgeoisie business schools<br />

the ratio doesn’t dip below 1:1.) While today’s Republicans are hardly<br />

anti-socialist—particularly on foreign policy—these figures are consistent<br />

with a widespread perception that university faculties are increasingly unrepresentative<br />

of the communities they supposedly serve.<br />

Now here’s a surprise: even in economics, 63 percent of the faculty<br />

in the Carnegie study identified themselves as liberal, compared with 72<br />

percent in anthropology, political science, <strong>and</strong> sociology, 76 percent in<br />

ethnic studies, history, <strong>and</strong> philosophy, <strong>and</strong> 88 percent in public affairs.<br />

e Cardiff <strong>and</strong> Klein study finds an average D:R ratio in economics<br />

departments of 2.8:1—lower than the sociologists’ 44:1, to be sure,<br />

but higher than that of biological <strong>and</strong> chemical engineering, electrical<br />

engineering, computer science, management, marketing, accounting, <strong>and</strong><br />

finance. A survey of American Economic Association members, examined<br />

by Klein <strong>and</strong> Stern (2006), finds that most economists support<br />

safety regulations, gun control, redistribution, public schooling, <strong>and</strong> antidiscrimination<br />

laws. Another survey, reported in the Southern Economic<br />

Journal, reveals that “71 percent of American economists believe the<br />

distribution of income in the US should be more equal, <strong>and</strong> 81 percent<br />

feel that the redistribution of income is a legitimate role for government.<br />

Support for these positions is even stronger among economists with academic<br />

affiliations, <strong>and</strong> stronger still among economists with elite academic<br />

affiliations” (Lee, 1994, p. 21).<br />

Why do so many university professors—<strong>and</strong> intellectuals more generally—favor<br />

socialism <strong>and</strong> interventionism? F. A. Hayek offered a partial<br />

explanation in his 1949 essay “e Intellectuals <strong>and</strong> Socialism.” Hayek<br />

asked why “the more active, intelligent <strong>and</strong> original men among [American]<br />

intellectuals . . . most frequently incline toward socialism.” His answer<br />

is based on the opportunities available to people of varying talents.<br />

Academics tend to be highly intelligent people. Given their leftward<br />

leanings, one might be tempted to infer from this that more intelligent<br />

people tend to favor socialism. However, this conclusion suffers from what


164 <br />

empirical researchers call “sample selection bias.” Intelligent people hold<br />

a variety of views. Some are lovers of liberty, defenders of property, <strong>and</strong><br />

supporters of the “natural order”—i.e., defenders of the market. Others<br />

are reformers, wanting to remake the world according to their own visions<br />

of the ideal society. Hayek argues that exceptionally intelligent people who<br />

favor the market tend to find opportunities for professional <strong>and</strong> financial<br />

success outside the Academy (i.e., in the business or professional world).<br />

ose who are highly intelligent but ill-disposed toward the market are<br />

more likely to choose an academic career. For this reason, the universities<br />

come to be filled with those intellectuals who were favorably disposed<br />

toward socialism from the beginning.<br />

is also leads to the phenomenon that academics don’t know much<br />

about how markets work, since they have so little experience with them,<br />

living as they do in their subsidized ivory towers <strong>and</strong> protected by academic<br />

tenure. As Joseph Schumpeter explained in Capitalism, Socialism,<br />

<strong>and</strong> Democracy (1942, p. 17), it is “the absence of direct responsibility for<br />

practical affairs” that distinguishes the academic intellectual from others<br />

“who wield the power of the spoken <strong>and</strong> the written word.” is absence of<br />

direct responsibility leads to a corresponding absence of first-h<strong>and</strong> knowledge<br />

of practical affairs. e critical attitude of the intellectual arises, says<br />

Schumpeter, “no less from the intellectual’s situation as an onlooker—in<br />

most cases also as an outsider—than from the fact that his main chance of<br />

asserting himself lies in his actual or potential nuisance value.”<br />

Hayek’s account is incomplete, however, because it doesn’t explain why<br />

academics have become more <strong>and</strong> more interventionist throughout the<br />

twentieth century. As mentioned above, during the first half of the twentieth<br />

century university faculty members tended to hold political views<br />

similar to those held by the general population. What caused the change?<br />

To answer, we must realize first that academics receive many direct<br />

benefits from the welfare state, <strong>and</strong> that these benefits have increased over<br />

time. Excluding student financial aid, public universities receive about 50<br />

percent of their funding from federal <strong>and</strong> state governments, dwarfing the<br />

18 percent they receive from tuition <strong>and</strong> fees. Even “private” universities<br />

like Stanford or Harvard receive around 20 percent of their budgets from<br />

federal grants <strong>and</strong> contracts (US Department of Education, 1996). Including<br />

student financial aid, the figure is almost 50 percent. According to the<br />

US Department of Education, about a third of all students at public, 4-


165<br />

year colleges <strong>and</strong> universities, <strong>and</strong> half the students at private colleges <strong>and</strong><br />

universities, receive financial aid from the federal government.<br />

In this sense, the most dramatic example of “corporate welfare” in the<br />

US is the GI Bill, which subsidized the academic sector, bloating it far<br />

beyond the level the market would have provided. e GI Bill, signed<br />

by President Roosevelt in 1944 to send returning soldiers to colleges <strong>and</strong><br />

universities, cost taxpayers $14.5 billion between 1944 <strong>and</strong> 1956 (Skocpol,<br />

1996). e latest (2008) version of the GI Bill is expected to cost $52<br />

billion over the next ten years.<br />

To see why this government aid is so important to the higher education<br />

establishment, we need only stop to consider for a moment what academics<br />

would do in a purely free society. e fact is that most academics simply<br />

aren’t that important. In a free society, there would be far fewer of them<br />

than there are today. eir public visibility would no doubt be quite low.<br />

Most would be poorly paid. ough some would be engaged in scholarly<br />

research, the vast majority would be teachers. eir job would be to pass<br />

the collective wisdom of the ages along to the next generation. In all<br />

likelihood, there would also be far fewer students. Some students would<br />

attend traditional colleges <strong>and</strong> universities, but many more students would<br />

attend technical <strong>and</strong> vocational schools, where their instructors would be<br />

men <strong>and</strong> women with practical knowledge.<br />

Today, many professors at major research universities do little teaching.<br />

eir primary activity is research, though much of that is questionable as<br />

real scholarship. One needs only to browse through the latest specialty<br />

journals to see what passes for scholarly research in most disciplines. In the<br />

humanities <strong>and</strong> social sciences, it is likely to be postmodern gobbledygook;<br />

in the professional schools, vocationally oriented technical reports. Much<br />

of this research is funded in the United States by government agencies,<br />

such as the National Science Foundation, National Institutes of Health,<br />

the National Endowment for the Humanities, the USDA, <strong>and</strong> others. e<br />

large universities have tens of thous<strong>and</strong>s of students, themselves supported<br />

by government-subsidized loans <strong>and</strong> grants.<br />

Beyond university life, academics also compete for prestigious posts<br />

within government agencies. Consider economics. e US federal government<br />

employs at least 3,000 economists—about 15% of all members<br />

of the American Economic Association. e Federal Reserve System itself<br />

employs several hundred. ere are also advisory posts, affiliations


166 <br />

with important government agencies, memberships of federally appointed<br />

commissions, <strong>and</strong> other career-enhancing activities. ese benefits are not<br />

simply financial. ey are also psychological. As Lee (1994, p. 22) puts it:<br />

Like every other group, academics like to exert influence <strong>and</strong> feel<br />

important. Few scholars in the social sciences <strong>and</strong> humanities are<br />

content just to observe, describe, <strong>and</strong> explain society; most want<br />

to improve society <strong>and</strong> are naive enough to believe that they could<br />

do so if only they had sufficient influence. e existence of a huge<br />

government offers academics the real possibility of living out their<br />

reformist fantasies. 1<br />

It’s clear, then, that for academics, there are many benefits to living<br />

in a highly interventionist society. It should be no wonder, then, that<br />

academics tend to support those interventions. Economists, in particular,<br />

play active roles as government advisers, creating <strong>and</strong> sustaining the welfare<br />

state that now surrounds us. Naturally, when government funds their<br />

research, economists in applied fields such as agricultural economics <strong>and</strong><br />

monetary economics are unlikely to call for serious regulatory reform in<br />

their specialty areas.<br />

Murray Rothbard devotes an interesting chapter of Man, Economy,<br />

<strong>and</strong> State, to the traditional role of the economist in public life. Rothbard<br />

notes that the functions of the economist on the free market differ strongly<br />

from those of the economist on the hampered market. “What can the<br />

economist do on the purely free market?” Rothbard asks. “He can explain<br />

the workings of the market economy (a vital task, especially since the<br />

untutored person tends to regard the market economy as sheer chaos), but<br />

he can do little else.”<br />

Furthermore, economists are not traditionally popular as policy advisors.<br />

Economics teaches that resources are limited, that choices made<br />

imply opportunities forgone, that our actions can have unintended consequences.<br />

is is typically not what government officials want to hear.<br />

When they propose an import tariff to help domestic manufacturers, we<br />

economists explain that this protection will come only at the expense of<br />

domestic consumers. When they suggest a minimum-wage law to raise the<br />

incomes of low-wage workers, we show that such a law hurts the very people<br />

it purports to help by forcing them out of work. Over the last several<br />

1 See also Pasour (2004) <strong>and</strong> White (2005) on the influence of government spending<br />

on research in agricultural economics <strong>and</strong> monetary economics, respectively.


167<br />

decades, however, the role of the economist has exp<strong>and</strong>ed dramatically.<br />

Partly for the reasons we discussed earlier, the welfare state has partly coopted<br />

the profession of economics. Just as a higher murder rate increases<br />

the dem<strong>and</strong> for criminologists, so the growth of the welfare/regulatory<br />

state increases the dem<strong>and</strong> for policy analysts, antitrust consultants, tax<br />

<strong>and</strong> regulatory experts, <strong>and</strong> various forecasters.<br />

To some degree, the increasing professionalization of the economics<br />

business must share the blame for this change. e economists’ premier<br />

professional society, the American Economic Association, was itself created<br />

as an explicitly “progressive” organization. Its founder, the religious <strong>and</strong><br />

social reformer Richard T. Ely, planned an association, he reported to a<br />

colleague, of “economists who repudiate laissez-faire as a scientific doctrine”<br />

(Coats, 1960, p. 556). e other founding members, all of whom<br />

had been trained in Germany under Gustav Schmoller <strong>and</strong> other members<br />

of the younger German Historical School—the so-called Socialists of the<br />

Chair—were similarly possessed with reformist zeal. e constitution of<br />

the AEA still contains references to the “positive role of the church, the<br />

state <strong>and</strong> science in the solution of social problems by the development<br />

of legislative policy” (Coats, 1960, p. 558). Fortunately, the AEA subsequently<br />

distanced itself from the aims of its founders, although its annual<br />

distinguished lecture is still called the “Richard T. Ely lecture.” 2<br />

If asked to select a single event that most encouraged the transformation<br />

of the average economist from a critic of intervention to a defender<br />

of the welfare state, I would name the Second World War. To be sure,<br />

it was the Progressive Era that saw the permanent introduction of the<br />

income tax <strong>and</strong> the establishment of the Federal Reserve System. And<br />

it was during the Great Depression that Washington, D.C., first began to<br />

employ a substantial number of economists to join such central planning<br />

organizations as the National Resources Planning Board. Still, even in<br />

those years, the average economist favored free trade, low taxes, <strong>and</strong> sound<br />

money.<br />

World War II, however, was a watershed event for the profession. For<br />

the first time, professional economists joined the ranks of government<br />

planning bureaus en masse. One job was to control prices, as with the<br />

Office of Price Administration, led by Leon Henderson <strong>and</strong> later John<br />

2 For more on the professionalization of economics see Bernstein (2001).


168 <br />

Kenneth Galbraith. is group included prominent free-market economists<br />

such as Herbert Stein <strong>and</strong> George Stigler. Another role was to study<br />

military procurement (what later became known as “operations research”)<br />

with Columbia University’s Statistical Research Group (including Stigler,<br />

Milton Friedman, Harold Hotelling, Abraham Wald, Leonard Savage), or<br />

with the Army’s Statistical Control Group, which was led by Tex ornton,<br />

later president of Litton Industries, <strong>and</strong> his “Whiz Kids.” e most famous<br />

Whiz Kid was Robert McNamara, ornton’s leading protégé, who later<br />

applied the same techniques to the management of the Vietnam War. 3<br />

Moreover, before World War II the primary language of economics, in<br />

the English-speaking world, was English. Since then, however, economic<br />

theory has come to be expressed in obscure mathematical jargon, while<br />

economic history has become a branch of applied statistics. It is common<br />

to attribute this change to the publication of Paul Samuelson’s mathematical<br />

treatise (Samuelson, 1947), <strong>and</strong> to the development of computers.<br />

ese are no doubt important. However, it is likely the taste for central<br />

planning that economists—even nominally free-market economists—got<br />

during World War II that forever changed the direction of the discipline.<br />

What about other public figures, what Hayek called “second-h<strong>and</strong><br />

dealers in ideas”—the journalists, book editors, high-school teachers, <strong>and</strong><br />

other members of the “opinion-molding” class? First, intelligent <strong>and</strong> articulate<br />

liberals (in the classical sense) tend to go into business <strong>and</strong> the<br />

professions (Hayek’s selection-bias argument). Second, many journalists<br />

trade integrity for access; few are brave enough to challenge the state,<br />

because they crave information, interviews, <strong>and</strong> time with state officials.<br />

What does the future hold? It is impossible to say for sure, but there are<br />

encouraging signs. e main reason is technology. e web has challenged<br />

the state university <strong>and</strong> state media cartels as never before. You don’t need<br />

a PhD to write for Wikipedia. What does the rise of the new media, new<br />

means of sharing information, new ways of establishing authority <strong>and</strong> credibility,<br />

imply for universities as credential factories? Moreover, as universities<br />

become more vocationally oriented, they will find it hard to compete<br />

with specialized, technology-intensive institutions such as DeVry University<br />

<strong>and</strong> the University of Phoenix, the fastest-growing US universities.<br />

3 On Litton see also Sobel (1984, pp. 68–72). On the relationship between ornton<br />

<strong>and</strong> McNamara see Shapley (1993) <strong>and</strong> Byrne (1993).


169<br />

e current crises in higher education <strong>and</strong> the media are probably<br />

good things, in the long run, if they force a rethinking of educational <strong>and</strong><br />

intellectual goals <strong>and</strong> objectives, <strong>and</strong> take power away from the establishment<br />

institutions. en, <strong>and</strong> only then, we may see a rebirth of genuine<br />

scholarship, communication, <strong>and</strong> education.<br />

<br />

D Management Theory <strong>and</strong> the Business Cycle †<br />

(with Nicolai J. Foss)<br />

Is management theory to blame for the current crisis in the world economy?<br />

Some commentators think that business schools’ focus on shareholder<br />

wealth maximization, performance-based pay, <strong>and</strong> the virtue of<br />

self-interest have led banks, corporations, <strong>and</strong> governments astray. Hefty<br />

bonuses promoted excessive risk-taking, <strong>and</strong> the free-market philosophy<br />

taught in business schools removed the final ethical checks <strong>and</strong> balances<br />

on such behavior. “It is the type of thinking,” worry Raymond Fisman <strong>and</strong><br />

Rakesh Khurana (2008), “that is now bringing capitalism to its knees.”<br />

e populist crackdown on executive pay is linked to such thinking.<br />

e late Sumantra Ghoshal of the London Business School, widely hailed<br />

as one of the world’s foremost management gurus, was a forceful critic of<br />

performance pay <strong>and</strong> its allegedly destructive consequences. More generally,<br />

Ghoshal thought that management theory was “bad for practice”<br />

financially, ethically, <strong>and</strong> politically Ghoshal <strong>and</strong> Moran (1996); Ghoshal<br />

(2005).<br />

We think, however, that management theory has much to offer policymakers,<br />

practitioners, <strong>and</strong> analysts seeking to underst<strong>and</strong> the current crisis.<br />

Take, for example, the notion of heterogeneity. e idea that resources,<br />

firms, <strong>and</strong> industries are different from each other—that capital <strong>and</strong> labor<br />

are specialized for particular projects <strong>and</strong> activities, that people are<br />

distinct—is ubiquitous in the theory <strong>and</strong> practice of management. What<br />

strategists call competitive advantage arises from heterogeneity, from doing<br />

something differently from the competition. Human-resource managers<br />

† Published originally as “Management eory is Not to Blame,” Mises.org, March 19,<br />

2009. See also Agarwal, Barney, Foss, <strong>and</strong> Klein (2009) for further details.


170 <br />

deal with an increasingly diverse workforce <strong>and</strong> people with highly specialized<br />

talents. Firms that exp<strong>and</strong> internationally learn the lessons of market,<br />

cultural, <strong>and</strong> institutional heterogeneity. As a consequence, management<br />

scholars think of firms as bundles of heterogeneous resources or assets.<br />

Assets can be specific to certain firms. Assets may be “co-specialized” with<br />

other assets, such that they generate value only in certain combinations.<br />

And as any accountant knows, assets have different (economic) life expectancies.<br />

Such unique <strong>and</strong> specialized assets can also be intangible, such<br />

as worker-specific knowledge or firm-specific capabilities.<br />

To the uninitiated this may sound trite. But look at economics. Here<br />

homogeneity, not heterogeneity, rules the roost. Economic models of industries<br />

<strong>and</strong> economies typically start with “representative firms,” implying<br />

that all firms in an industry are alike. is may be a h<strong>and</strong>y starting point if<br />

one is interested in the industry per se rather than in individual firms, but<br />

can be seriously misleading if one is interested in the relative performance<br />

of firms or industries.<br />

And, here, macroeconomists are the worst transgressors. eir models<br />

of an entire economy treat factors of production as homogeneous within<br />

categories. us, “labor” means homogeneous labor inputs. “Capital” has<br />

the same interpretation. Nobel Laureate Robert Solow adopted the notion<br />

of “shmoo” from the comic Lil’ Abner—shmoos are identical creatures<br />

shaped like bowling pins with legs—to capture this kind of homogeneity.<br />

is style of reasoning originated with Ricardo, who found it a useful<br />

simplification. And it can be. But sometimes economists’ assumption of<br />

homogeneity leads them into trouble, as is the case with the current crisis.<br />

e macroeconomic problem, we are told, is that “banks” made unwise<br />

investments, <strong>and</strong> now aren’t “lending” enough. “Businesses” <strong>and</strong> “consumers”<br />

can’t get “loans.” “Firms” have too many “bad assets” on their<br />

books. e key question, though, is which ones? Which banks aren’t lending<br />

to which customers? Which firms have made poor investments? A loan<br />

isn’t a loan isn’t a loan. e relevant question, in analyzing the credit mess,<br />

is which loans aren’t being made, to whom, <strong>and</strong> why? e critical issues are<br />

the composition of lending, not the amount. Total lending, total liquidity,<br />

average equity prices, <strong>and</strong> the like obscure the key questions about how<br />

resources are being allocated across sectors, firms, <strong>and</strong> individuals, whether<br />

bad investments are being liquidated, <strong>and</strong> so on. Such aggregate notions<br />

homogenize—<strong>and</strong> in doing so, suppress critical information about relative


171<br />

prices. e main function of capital markets, after all, is not to moderate<br />

the total amount of financial capital, but to allocate capital across activities.<br />

e US stimulus package <strong>and</strong> similar proposals around the world are<br />

likewise stymied by their crude, Keynesian-style reliance on macroeconomic<br />

aggregates. According to the common wisdom, the bank crisis led<br />

to a collapse of effective aggregate dem<strong>and</strong>, <strong>and</strong> only massive increases in<br />

government expenditure (<strong>and</strong> government debt) can kick-start the economy.<br />

Expenditures—on what? It doesn’t matter: just spend. e only<br />

criterion is whether the projects are “shovel-ready.”<br />

But a shovel isn’t a shovel isn’t a shovel. As Hayek—Keynes’s most<br />

important intellectual opponent—argued in the 1930s <strong>and</strong> 1940s, the<br />

economy’s capital structure is a complex <strong>and</strong> delicate structure, one that<br />

cannot be mashed <strong>and</strong> pushed like putty. Resources cannot be shifted<br />

costlessly from one activity to another, particularly in a modern economy<br />

in which much of those resources are embodied in industry-specific,<br />

firm-specific, <strong>and</strong> worker-specific capabilities. Even idle resources can be<br />

misallocated—what Hayek <strong>and</strong> Mises called “malinvestment”—if invested<br />

in activities that don’t produce the goods <strong>and</strong> services the economy needs.<br />

Every manager knows that directing specialized resources to the wrong<br />

projects is a bad bet, even if it leads to a slight boost in short-term earnings.<br />

In the same way, the path to economic recovery is to allow markets to<br />

channel specialized resources to their highest-valued uses, not to dump<br />

taxpayer funds on whatever firms <strong>and</strong> industries happen to be ready for<br />

them—or politically connected. In an important sense, banks’ failure<br />

to distinguish among heterogeneous borrowers got us into this mess. A<br />

mistaken focus on homogeneity, in pursuit of a quick fix, will only bring<br />

more of the same.<br />

E Menger the Revolutionary †<br />

<br />

“ere never lived at the same time,” wrote Ludwig von Mises (1949,<br />

p. 869), “more than a score of men whose work contributed anything<br />

essential to economics.” One of those men was Carl Menger (1840–1921),<br />

† Published originally as the Foreword to Carl Menger, Principles of Economics (reprint<br />

edition, Auburn, Ala.: Ludwig von Mises Institute, 2006).


172 <br />

Professor of Political Economy at the University of Vienna <strong>and</strong> founder<br />

of the Austrian school of economics. Menger’s path-breaking Grundsätze<br />

der Volkswirtschaftslehre [Principles of Economics], published in 1871, not<br />

only introduced the concept of marginal analysis, it presented a radically<br />

new approach to economic analysis, one that still forms the core of the<br />

Austrian theory of value <strong>and</strong> price.<br />

Unlike his contemporaries William Stanley Jevons <strong>and</strong> Léon Walras,<br />

who independently developed concepts of marginal utility during the<br />

1870s, Menger favored an approach that was deductive, teleological,<br />

<strong>and</strong>, in a fundamental sense, humanistic. While Menger shared his<br />

contemporaries’ preference for abstract reasoning, he was primarily interested<br />

in explaining the real-world actions of real people, not in creating<br />

artificial, stylized representations of reality. Economics, for Menger, is the<br />

study of purposeful human choice, the relationship between means <strong>and</strong><br />

ends. “All things are subject to the law of cause <strong>and</strong> effect,” he begins<br />

his treatise. “is great principle knows no exception” (Menger, 1871,<br />

p. 51). Jevons <strong>and</strong> Walras rejected cause <strong>and</strong> effect in favor of simultaneous<br />

determination, the idea that complex systems can be modeled as<br />

systems of simultaneous equations in which no variable can be said to<br />

“cause” another. is has become the st<strong>and</strong>ard approach in contemporary<br />

economics, accepted by nearly all economists but the followers of Menger.<br />

Menger sought to explain prices as the outcome of the purposeful, voluntary<br />

interactions of buyers <strong>and</strong> sellers, each guided by their own, subjective<br />

evaluations of the usefulness of various goods <strong>and</strong> services in satisfying<br />

their objectives (what we now call marginal utility, a term later coined<br />

by Friedrich von Wieser). Trade is thus the result of people’s deliberate<br />

attempts to improve their well-being, not an innate “propensity to truck,<br />

barter, <strong>and</strong> exchange,” as suggested by Adam Smith (1776, I, p. 24). e<br />

exact quantities of goods exchanged—their prices, in other words—are<br />

determined by the values individuals attach to marginal units of these<br />

goods. With a single buyer <strong>and</strong> seller, goods are exchanged as long as<br />

participants can agree on an exchange ratio that leaves each better off than<br />

he was before.<br />

In a market with many buyers <strong>and</strong> sellers, the price reflects the valuations<br />

of the buyer least willing to buy <strong>and</strong> the seller least willing to sell,<br />

what Böhm-Bawerk would call the “marginal pairs.” With each voluntary<br />

exchange, then, the gains from trade are momentarily exhausted, regardless


173<br />

of the exact structure of the market. Menger’s highly general explanation<br />

of price formation continues to form the core of Austrian microeconomics.<br />

Menger’s analysis has been labeled “causal-realistic,” partly to emphasize<br />

the distinction between Menger’s approach <strong>and</strong> that of the neoclassical<br />

economists (see chapter 7 for a detailed discussion of Menger’s economic<br />

theory). Besides its focus on causal relations, Menger’s analysis is realistic in<br />

the sense that he sought not to develop formal models of hypothetical economic<br />

relationships, but to explain the actual prices paid every day in real<br />

markets. e classical economists had explained that prices are the result<br />

of supply <strong>and</strong> dem<strong>and</strong>, but they lacked a satisfactory theory of valuation to<br />

explain buyers’ willingness to pay for goods <strong>and</strong> services. Rejecting value<br />

subjectivism, the classical economists tended to treat dem<strong>and</strong> as relatively<br />

unimportant <strong>and</strong> concentrated on hypothetical “long-run” conditions, in<br />

which “objective” characteristics of goods—most importantly, their costs<br />

of production—would determine their prices. e classical economists<br />

also tended to group factors of production into broad categories—l<strong>and</strong>,<br />

labor, <strong>and</strong> capital—leaving them unable to explain the prices of discrete,<br />

heterogeneous units of these factors. Menger realized that the actual prices<br />

paid for goods <strong>and</strong> services reflect not some objective, “intrinsic” characteristics,<br />

but rather the uses to which discrete units of goods <strong>and</strong> services<br />

can be put as perceived, subjectively, by individual buyers <strong>and</strong> sellers.<br />

e Principles was written as an introductory volume in a proposed<br />

multi-volume work. As noted in chapter 7 above, however, no later volumes<br />

were written. Menger did not in the Principles develop explicitly<br />

the concept of opportunity cost, he did not extend his analysis to explain<br />

the prices of the factors of production, <strong>and</strong> he did not develop a theory<br />

of monetary calculation. ose advances would come later from his students<br />

<strong>and</strong> disciples Böhm-Bawerk, Wieser, J. B. Clark, Wicksteed, Fetter,<br />

Davenport, Mises, <strong>and</strong> Hayek. Many of the most important ideas are<br />

implicit in Menger’s analysis, however. For example, his distinction among<br />

goods of lower <strong>and</strong> higher “orders,” referring to their place in the temporal<br />

sequence of production, forms the heart of Austrian capital theory, one of<br />

its most distinctive <strong>and</strong> important elements. Indeed, Menger emphasizes<br />

the passage of time throughout his analysis, an emphasis that has not yet<br />

made its way into mainstream economic theorizing.<br />

While most contemporary economics treatises are turgid <strong>and</strong> dull,<br />

Menger’s book is remarkably easy to read, even today. His prose is lucid,


174 <br />

his analysis is logical <strong>and</strong> systematic, his examples clear <strong>and</strong> informative.<br />

e Principles remains an excellent introduction to economic reasoning<br />

<strong>and</strong>, for the specialist, the classic statement of the core principles of the<br />

Austrian school.<br />

As Hayek (1976, p. 12) writes, the significance of the Austrian school<br />

is “entirely due to the foundations laid by this one man.” However, while<br />

Menger is universally recognized as the Austrian school’s founder, his<br />

causal-realistic approach to price formation is not always appreciated, even<br />

within contemporary Austrian economics. As we saw in chapter 7, Vaughn<br />

(1994) finds Menger’s price theory unoriginal, identifying as the distinctive<br />

“Austrian” contribution in Menger his brief references to institutions,<br />

evolution, <strong>and</strong> the like. My view is different: Menger’s main contribution<br />

to the Austrian tradition is his price theory, his “mundane” economics,<br />

which is distinct from that of the neoclassical tradition <strong>and</strong> which is the<br />

fundamental building block of Austrian economic analysis.<br />

Another remarkable feature of Menger’s contribution is that it appeared<br />

in German, while the then-dominant approach in the Germanspeaking<br />

world was that of the “younger” German historical school, which<br />

eschewed theoretical analysis altogether in favor of inductive, ideologically<br />

driven, historical case studies. e most accomplished theoretical economists,<br />

the British classicals such as J. S. Mill, were largely unknown to<br />

German-speaking writers. As Hayek (1976, p. 13) notes, “[i]n Engl<strong>and</strong><br />

the progress of economic theory only stagnated. In Germany a second<br />

generation of historical economists grew up who had not only never become<br />

really acquainted with the one well-developed system of theory that<br />

existed, but had also learnt to regard theoretical speculations of any sort as<br />

useless if not positively harmful.” Menger’s approach—haughtily dismissed<br />

by the leader of the German historical school, Gustav Schmoller, as merely<br />

“Austrian,” the origin of that label—led to a renaissance of theoretical<br />

economics in Europe <strong>and</strong>, later, in the US.<br />

In short, the core concepts of contemporary Austrian economics—human<br />

action, means <strong>and</strong> ends, subjective value, marginal analysis, methodological<br />

individualism, the time structure of production, <strong>and</strong> so on—along<br />

with the Austrian theory of value <strong>and</strong> price, which forms the heart of<br />

Austrian analysis, all flow from Menger’s pathbreaking work. As Salerno<br />

(1999a, p. 71) has written, “Austrian economics always was <strong>and</strong> will forever<br />

remain Mengerian economics.”


175<br />

F Hayek the Innovator †<br />

F. A. Hayek is undoubtedly the most eminent of the modern Austrian<br />

economists. Student of Friedrich von Wieser, protégé <strong>and</strong> colleague<br />

of Mises, <strong>and</strong> foremost representative of an outst<strong>and</strong>ing generation of<br />

Austrian school theorists, Hayek was more successful than anyone else in<br />

spreading Austrian ideas throughout the English-speaking world. “When<br />

the definitive history of economic analysis during the 1930s comes to be<br />

written,” said John Hicks in 1967, “a leading character in the drama (it was<br />

quite a drama) will be Professor Hayek.... [I]t is hardly remembered that<br />

there was a time when the new theories of Hayek were the principal rival of<br />

the new theories of Keynes” (Hicks, 1967, p. 203). Unfortunately, Hayek’s<br />

theory of the business cycle was eventually swept aside by the Keynesian<br />

revolution. Ultimately, however, this work was again recognized when<br />

Hayek received, along with the Swede Gunnar Myrdal, the 1974 Nobel<br />

Memorial Prize in Economic Science. Hayek was a prolific writer over<br />

nearly seven decades; his Collected Works, currently being published by<br />

the University of Chicago Press <strong>and</strong> Routledge, are projected at nineteen<br />

volumes.<br />

Life <strong>and</strong> work<br />

Hayek’s life spanned the twentieth century, <strong>and</strong> he made his home in some<br />

of the great intellectual communities of the period. 4 Born Friedrich August<br />

von Hayek in 1899 to a distinguished family of Viennese intellectuals, 5<br />

Hayek attended the University of Vienna, earning doctorates in 1921 <strong>and</strong><br />

1923. Hayek came to the University at age 19 just after World War I, when<br />

it was one of the three best places in the world to study economics (the others<br />

being Stockholm <strong>and</strong> Cambridge, Engl<strong>and</strong>). ough he was enrolled<br />

as a law student, his primary interests were economics <strong>and</strong> psychology,<br />

the latter due to the influence of Mach’s theory of perception on Wieser<br />

† Published originally as “F. A. Hayek: Austrian Economist <strong>and</strong> Social eorist,”<br />

in R<strong>and</strong>all G. Holcombe, ed., Fifteen Great Austrian Economists. Auburn, Ala.: Mises<br />

Institute, 1999, pp. 181–94.<br />

4 Hayek (1994), <strong>and</strong> the introduction by Stephen Kresge.<br />

5 Hayek’s father was a physician <strong>and</strong> botanist. One gr<strong>and</strong>father, a statistician, was a<br />

friend of Eugen von Böhm-Bawerk; the philosopher Ludwig Wittgenstein was a second<br />

cousin.


176 <br />

<strong>and</strong> Wieser’s colleague Othmar Spann, <strong>and</strong> the former stemming from the<br />

reformist ideal of Fabian socialism so typical of Hayek’s generation.<br />

Like many students of economics then <strong>and</strong> since, Hayek chose the<br />

subject not for its own sake, but because he wanted to improve social<br />

conditions—the poverty of postwar Vienna serving as a daily reminder<br />

of such a need. Socialism seemed to provide a solution. en in 1922<br />

Mises published his Die Gemeinwirtschaft, later translated as Socialism.<br />

“To none of us young men who read the book when it appeared,” Hayek<br />

recalled, “the world was ever the same again” (Hayek, 1956, p. 133). Socialism,<br />

an elaboration of Mises’s pioneering article from two years before,<br />

argued that economic calculation requires a market for the means<br />

of production; without such a market there is no way to establish the<br />

values of those means <strong>and</strong>, consequently, no way to find their proper uses<br />

in production. Mises’s devastating attack on central planning converted<br />

Hayek to laissez-faire, along with contemporaries like Wilhelm Röpke,<br />

Lionel Robbins, <strong>and</strong> Bertil Ohlin. It was around this time that Hayek<br />

began attending Mises’s famed Privatseminar. Regular participants, who<br />

received no academic credit or other official recognition for their time,<br />

included Hayek, Gottfried Haberler, Fritz Machlup, Oskar Morgenstern,<br />

Paul Rosenstein-Rodan, Richard von Strigl, Karl Schlesinger, Felix Kaufmann,<br />

Alfred Schütz, Eric Voegelin, Karl Menger, Jr., <strong>and</strong> others not so<br />

famous. For several years the Privatseminar was the center of the economics<br />

community in Vienna, attracting such visitors as Robbins from London<br />

<strong>and</strong> Howard S. Ellis from Berkeley. Later, Hayek became the first of this<br />

group to leave Vienna; most of the others, along with Mises himself, were<br />

also gone by the start of World War II.<br />

Mises had done earlier work on monetary <strong>and</strong> banking theory, successfully<br />

applying the Austrian marginal utility principle to the value of<br />

money <strong>and</strong> then sketching a theory of industrial fluctuations based on<br />

the doctrines of the British Currency School <strong>and</strong> the ideas of the Swedish<br />

economist Knut Wicksell. Hayek used this last as a starting point for<br />

his own research on fluctuations, explaining the origin of the business<br />

cycle in terms of bank credit expansion <strong>and</strong> its transmission in terms of<br />

capital malinvestments. His work in this area eventually earned him an<br />

invitation to lecture at the London School of Economics <strong>and</strong> Political<br />

Science <strong>and</strong> then to occupy its Tooke Chair in Economics <strong>and</strong> Statistics,<br />

which he accepted in 1931. ere he found himself among a vibrant <strong>and</strong>


177<br />

exciting group: Robbins, J. R. Hicks, Arnold Plant, Dennis Robertson,<br />

T. E. Gregory, Abba Lerner, Kenneth Boulding, <strong>and</strong> George Shackle, to<br />

name only the most prominent. Hayek brought his (to them) unfamiliar<br />

views, 6 <strong>and</strong> gradually, the “Austrian” theory of the business cycle became<br />

known <strong>and</strong> accepted. At the LSE Hayek lectured on Mises’s business-cycle<br />

theory, which he was refining <strong>and</strong> which, until Keynes’s General eory<br />

came out in 1936, was rapidly gaining adherents in Britain <strong>and</strong> the US<br />

<strong>and</strong> was becoming the preferred explanation of the Depression. Hayek <strong>and</strong><br />

Keynes had sparred in the early 1930s in the pages of the Economic Journal<br />

over Keynes’s Treatise on Money. As one of Keynes’s leading professional<br />

adversaries, Hayek was well situated to provide a full refutation of the<br />

General eory. But he never did. Part of the explanation for this no doubt<br />

lies with Keynes’s personal charm <strong>and</strong> legendary rhetorical skill, along with<br />

Hayek’s general reluctance to engage in direct confrontation with his colleagues.<br />

7 Hayek also considered Keynes an ally in the fight against wartime<br />

inflation <strong>and</strong> did not want to detract from that issue (Hayek, 1994, p. 91).<br />

Furthermore, as Hayek later explained, Keynes was constantly changing his<br />

theoretical framework, <strong>and</strong> Hayek saw no point in working out a detailed<br />

critique of the General eory, if Keynes might change his mind again<br />

(Hayek, 1963b, p. 60; Hayek, 1966, pp. 240–41). Hayek thought a better<br />

course would be to produce a fuller elaboration of Böhm-Bawerk’s capital<br />

theory, <strong>and</strong> he began to devote his energies to this project. Unfortunately,<br />

e Pure eory of Capital was not completed until 1941, <strong>and</strong> by then the<br />

Keynesian macro model had become firmly established. 8<br />

Within a very few years, however, the fortunes of the Austrian school<br />

6 Hicks (1967, p. 204) noted, in reference to Hayek’s first (1931) English book, that<br />

“Prices <strong>and</strong> Production was in English, but it was not English economics.”<br />

7 In addition, Hayek (1963b, p. 60) cited his own “tiredness from controversy”; he had<br />

already engaged the market socialists on economic calculation, Knight on capital theory,<br />

<strong>and</strong> Keynes on money.<br />

8 For more on Hayek’s failure to respond to the General eory see Caldwell (1995),<br />

especially pp. 40–6. Hayek (1963b, pp. 60–61; 1966, pp. 240–41) also believed that an<br />

effective refutation of Keynes would have to begin with a thorough critique of aggregate,<br />

or “macro” economics more generally. Caldwell (1988) suggests another reason: it was<br />

during this time that Hayek was losing faith in equilibrium theory <strong>and</strong> moving toward a<br />

“market process” view of economic activity, making it difficult for him to engage Keynes<br />

on the same terms in which they had debated earlier. McCormick (1992, pp. 99–134)<br />

<strong>and</strong> Blaug (1993, pp. 53–55) propose an entirely different reason: Hayek couldn’t respond<br />

because the Austrian capital theory, on which the cycle theory was built, was simply wrong.


178 <br />

suffered a dramatic reversal. First, the Austrian theory of capital, an integral<br />

part of the business-cycle theory, came under attack from the Italianborn<br />

Cambridge economist Piero Sraffa <strong>and</strong> the American Frank Knight,<br />

while the cycle theory itself was forgotten amid the enthusiasm for the<br />

General eory. Second, beginning with Hayek’s move to London <strong>and</strong><br />

continuing until the early 1940s, the Austrian economists left Vienna for<br />

personal <strong>and</strong> then for political reasons, so that a school ceased to exist<br />

there as such. 9 Mises left Vienna in 1934 for Geneva <strong>and</strong> then New York,<br />

where he continued to work in isolation; Hayek remained at the LSE until<br />

1950, when he joined the Committee on Social ought at the University<br />

of Chicago. Other Austrians of Hayek’s generation became prominent in<br />

the US—Gottfried Haberler at Harvard, Fritz Machlup <strong>and</strong> Oskar Morgenstern<br />

at Princeton, Paul Rosenstein-Rodan at MIT—but their work no<br />

longer seemed to show distinct traces of the tradition founded by Menger.<br />

At Chicago, Hayek again found himself among a dazzling group: the<br />

economics department, led by Knight, Milton Friedman, <strong>and</strong> later George<br />

Stigler, was one of the best anywhere, <strong>and</strong> Aaron Director at the law school<br />

soon set up the first law <strong>and</strong> economics program. 10 But economic theory,<br />

in particular its style of reasoning, was rapidly changing; Paul Samuelson’s<br />

Foundations had appeared in 1947, establishing physics as the science for<br />

economics to imitate, <strong>and</strong> Friedman’s 1953 essay on “positive economics”<br />

set a new st<strong>and</strong>ard for economic method. In addition, Hayek had ceased<br />

to work on economic theory, concentrating instead on psychology, philosophy,<br />

<strong>and</strong> politics, <strong>and</strong> Austrian economics entered a prolonged eclipse. 11<br />

Important work in the Austrian tradition was done during this period<br />

by Rothbard (1956, 1962, 1963a,b), Kirzner (1963, 1966, 1973), <strong>and</strong><br />

Lachmann (1956), but at least publicly, the Austrian tradition lay mostly<br />

dormant.<br />

9 On the emigration of the Austrian economists see Craver (1986).<br />

10 However, at Chicago Hayek was considered something of an outsider; his post was<br />

with the Committee on Social ought, not the economics department, <strong>and</strong> his salary was<br />

paid by a private foundation, the William Volker Fund (the same organization that paid<br />

Mises’s salary as a visiting professor at New York University).<br />

11 By this time, Hayek (1994, p. 126) said, “I had . .. become somewhat stale as an<br />

economist <strong>and</strong> felt much out of sympathy with the direction in which economics was<br />

developing. ough I had still regarded the work I had done during the 1940s on scientific<br />

method, the history of ideas, <strong>and</strong> political theory as temporary excursions into another<br />

field, I found it difficult to return to systematic teaching of economic theory <strong>and</strong> felt it<br />

rather as a release that I was not forced to do so by my teaching duties.”


179<br />

When the 1974 Nobel Prize in economics went to Hayek, interest in<br />

the Austrian school was suddenly <strong>and</strong> unexpectedly revived. While this<br />

was not the first event of the so-called “Austrian revival,” the memorable<br />

South Royalton conference having taken place earlier the same year, the<br />

rediscovery of Hayek by the economics profession was nonetheless a decisive<br />

event in the renaissance of Austrian economics. 12 Hayek’s writings<br />

were taught to new generations, <strong>and</strong> Hayek himself appeared at the early<br />

Institute for Humane Studies conferences in the mid-1970s. He continued<br />

to write, producing e Fatal Conceit in 1988, at the age of 89. Hayek died<br />

in 1992 in Freiburg, Germany, where he had lived since leaving Chicago<br />

in 1961.<br />

Contributions to economics<br />

Hayek’s legacy in economics is complex. Among mainstream economists,<br />

he is mainly known for his popular e Road to Serfdom (1944) <strong>and</strong> for his<br />

work on knowledge in the 1930s <strong>and</strong> 1940s (Hayek, 1937, 1945). Specialists<br />

in business-cycle theory recognize his early work on industrial fluctuations,<br />

<strong>and</strong> modern information theorists often acknowledge Hayek’s<br />

work on prices as signals, although his conclusions are typically disputed. 13<br />

Hayek’s work is also known in political philosophy (Hayek, 1960), legal<br />

theory (Hayek, 1973–79), <strong>and</strong> psychology (Hayek, 1952b). Within<br />

the Austrian school of economics, Hayek’s influence, while undeniably<br />

12 e proceedings of the South Royalton conference were published as e Foundations<br />

of Modern Austrian Economics (Dolan, 1976). A follow-up volume appeared two years<br />

later: New Directions in Austrian Economics (Spadaro, 1978). For perspectives on the<br />

Austrian revival see Rothbard (1995), <strong>and</strong> Vaughn (1994). Salerno (1996b) argues that<br />

the Austrian revival should be dated not from 1974, but from 1962–63, when Rothbard<br />

published Man, Economy, <strong>and</strong> State (1962), America’s Great Depression (1963a), <strong>and</strong> What<br />

Has Government Done to Our Money? (1963b), the works that sparked the younger South<br />

Royalton participants’ interest in Austrian economics.<br />

13 Lucas (1977) cites Hayek as a leading exponent of pre-Keynesian business-cycle theory.<br />

Grossman <strong>and</strong> Stiglitz (1976) <strong>and</strong> Grossman (1980; 1989) argue that contrary to<br />

Hayek, market prices are not “sufficient statistics” for changes in tastes <strong>and</strong> technology.<br />

is literature tries to test the “informative content” of price signals, <strong>and</strong> contends that<br />

in general only perfectly competitive prices convey useful information. Farrell <strong>and</strong> Bolton<br />

(1990) claim that Hayek overstates the coordinating properties of decentralized market<br />

exchange. Hayek’s 1945 paper is also frequently cited in the new institutional literature<br />

emphasizing process <strong>and</strong> adaptation, although coordination through markets is seen as<br />

only one type of desirable coordination. See, for example, Williamson (1991c).


180 <br />

immense, has very recently become the subject of some controversy. His<br />

emphasis on spontaneous order <strong>and</strong> his work on complex systems have<br />

been widely influential among many Austrians. Others have preferred to<br />

stress Hayek’s work in technical economics, particularly on capital <strong>and</strong> the<br />

business cycle, citing a tension between some of Hayek’s <strong>and</strong> Mises’s views<br />

on the social order. (While Mises was a rationalist <strong>and</strong> a utilitarian, Hayek<br />

focused on the limits to reason, basing his defense of capitalism on its<br />

ability to use limited knowledge <strong>and</strong> learning by trial <strong>and</strong> error.)<br />

BUSINESS-CYCLE THEORY. Hayek’s writings on capital, money, <strong>and</strong> the<br />

business cycle are widely regarded as his most important contributions to<br />

economics (Hicks, 1967; Machlup, 1976b). Building on Mises’s eory of<br />

Money <strong>and</strong> Credit (1912), Hayek showed how fluctuations in economywide<br />

output <strong>and</strong> employment are related to the economy’s capital structure.<br />

In Prices <strong>and</strong> Production (1931) he introduced the famous “Hayekian<br />

triangles” to illustrate the relationship between the value of capital goods<br />

<strong>and</strong> their place in the temporal sequence of production. Because production<br />

takes time, factors of production must be committed in the present<br />

for making final goods that will have value only in the future after they<br />

are sold. However, capital is heterogeneous. As capital goods are used<br />

in production, they are transformed from general-purpose materials <strong>and</strong><br />

components to intermediate products specific to particular final goods.<br />

Consequently, these assets cannot be easily redeployed to alternative uses<br />

if dem<strong>and</strong>s for final goods change. e central macroeconomic problem in<br />

a modern capital-using economy is thus one of intertemporal coordination:<br />

how can the allocation of resources between capital <strong>and</strong> consumer goods be<br />

aligned with consumers’ preferences between present <strong>and</strong> future consumption?<br />

In e Pure eory of Capital (1941), perhaps his most ambitious<br />

work, Hayek describes how the economy’s structure of production depends<br />

on the characteristics of capital goods—durability, complementarity, substitutability,<br />

specificity, <strong>and</strong> so on. is structure can be described by the<br />

various “investment periods” of inputs, an extension of Böhm-Bawerk’s<br />

notion of “roundaboutness,” the degree to which production takes up resources<br />

over time. 14<br />

14 Hayek ultimately rejected Böhm-Bawerk’s “average period of production” as a useful<br />

concept, though he had used it earlier in Prices <strong>and</strong> Production (1931). See Hayek (1994),<br />

p. 141, <strong>and</strong> White (1996)


181<br />

In Prices <strong>and</strong> Production (1931) <strong>and</strong> Monetary eory <strong>and</strong> the Trade<br />

Cycle (1933b) Hayek showed how monetary injections, by lowering the<br />

rate of interest below what Mises (following Wicksell) called its “natural<br />

rate,” distort the economy’s intertemporal structure of production. 15 Most<br />

theories of the effects of money on prices <strong>and</strong> output (then <strong>and</strong> since)<br />

consider only the effects of the total money supply on the price level <strong>and</strong> aggregate<br />

output or investment. e Austrian theory, as developed by Mises<br />

<strong>and</strong> Hayek, focuses on the way money enters the economy (“injection<br />

effects”) <strong>and</strong> how this affects relative prices <strong>and</strong> investment in particular<br />

sectors. In Hayek’s framework, investments in some stages of production<br />

are “malinvestments” if they do not help to align the structure of production<br />

to consumers’ intertemporal preferences. e reduction in interest<br />

rates caused by credit expansion directs resources toward capital-intensive<br />

processes <strong>and</strong> early stages of production (whose investment dem<strong>and</strong>s are<br />

more interest-rate elastic), thus “lengthening” the period of production. If<br />

interest rates had fallen because consumers had changed their preferences<br />

to favor future over present consumption, then the longer time structure<br />

of production would have been an appropriate, coordinating response.<br />

A fall in interest rates caused by credit expansion, however, would have<br />

been a “false signal,” causing changes in the structure of production that<br />

do not accord with consumers’ intertemporal preferences. 16 e boom<br />

generated by the increase in investment is artificial. Eventually, market<br />

participants come to realize that there are not enough savings to complete<br />

all the new projects; the boom becomes a bust as these malinvestments<br />

are discovered <strong>and</strong> liquidated. 17 Every artificial boom induced by credit<br />

15 Hayek thought the more important case was when the market interest rate was kept<br />

constant despite a rise in the natural interest rate. In his writings, however, he focused on<br />

the expositionally easier case when credit expansion lowers the market interest rate below<br />

an unchanged natural rate.<br />

16 For most of his career Hayek viewed a system of fractional-reserve banking as inherently<br />

unstable, endorsing a role (in principle) for government stabilization of the money<br />

supply. In later writings, beginning with e Constitution of Liberty (1960) <strong>and</strong> culminating<br />

in Denationalisation of Money (1976), he argued in favor of competition among private<br />

issuers of fiat money. See White (1999).<br />

17 Anticipating modern cycle theories, Hayek (1939b) recognized that the behavior of<br />

the cycle depends on expectations about future price <strong>and</strong> interest rate movements. As<br />

Garrison <strong>and</strong> Kirzner put it (1987, p. 612), for Hayek “prices are signals, not marching<br />

orders.” But Hayek did not believe agents could know the real structure of the economy,<br />

to correctly distinguish movements in interest rates generated by changes in consumers’


182 <br />

expansion, then, is self-reversing. Recovery consists of liquidating the malinvestments<br />

induced by the lowering of interest rates below their natural<br />

levels, thus restoring the time structure of production so that it accords<br />

with consumers’ intertemporal preferences. 18<br />

KNOWLEDGE, PRICES, AND COMPETITION AS A DISCOVERY PROCEDURE.<br />

Hayek’s writings on dispersed knowledge <strong>and</strong> spontaneous order are also<br />

widely known, but more controversial. In “Economics <strong>and</strong> Knowledge”<br />

(1937) <strong>and</strong> “e Use of Knowledge in Society” (1945) Hayek argued<br />

that the central economic problem facing society is not, as is commonly<br />

expressed in textbooks, the allocation of given resources among competing<br />

ends. “It is rather a problem of how to secure the best use of resources<br />

known to any of the members of society, for ends whose relative importance<br />

only those individuals know. Or, to put it briefly, it is a problem of<br />

the utilization of knowledge not given to anyone in its totality” (Hayek,<br />

1945, p. 78).<br />

Much of the knowledge necessary for running the economic system,<br />

Hayek contended, is in the form not of “scientific” or technical knowledge—the<br />

conscious awareness of the rules governing natural <strong>and</strong> social<br />

phenomena—but of “tacit” knowledge, the idiosyncratic, dispersed bits of<br />

underst<strong>and</strong>ing of “circumstances of time <strong>and</strong> place.” is tacit knowledge<br />

is often not consciously known even to those who possess it <strong>and</strong> can never<br />

be communicated to a central authority. e market tends to use this<br />

tacit knowledge through a type of “discovery procedure” (Hayek, 1968b),<br />

by which this information is unknowingly transmitted throughout the<br />

economy as an unintended consequence of individuals’ pursuing their own<br />

ends. 19 Indeed, Hayek’s (1948) distinction between the neoclassical nointertemporal<br />

preferences from those generated by changes in the money supply.<br />

18 For general overviews of Hayek’s macroeconomic views see O’Driscoll (1977), <strong>and</strong><br />

Garrison <strong>and</strong> Kirzner (1987). For expositions <strong>and</strong> interpretations of the Austrian tradecycle<br />

theory, particularly as it relates to modern cycle theories, see Garrison (1978, 2000);<br />

Beilante <strong>and</strong> Garrison (1988); van Zijp (1993); <strong>and</strong> Foss (1994b), pp. 39–55.<br />

19 Hayek’s use of an argument from ignorance as a defense of the market is unusual.<br />

Modern economists typically require assumptions of hyperrationality—complete <strong>and</strong> perfect<br />

information, rational expectations, perfect markets, <strong>and</strong> so on—to justify market allocations<br />

as “efficient.” In the new microeconomics literature on information <strong>and</strong> incentives,<br />

theorists like Joseph Stiglitz have used deviations from these assumptions of perfection to


183<br />

tion of “competition,” identified as a set of equilibrium conditions (number<br />

of market participants, characteristics of the product, <strong>and</strong> so on), <strong>and</strong><br />

the older notion of competition as a rivalrous process, has been widely<br />

influential in Austrian economics (Kirzner, 1973; Machovec, 1995).<br />

For Hayek, market competition generates a particular kind of order—<br />

an order that is the product “of human action but not human design” (a<br />

phrase Hayek borrowed from Adam Smith’s mentor Adam Ferguson). is<br />

“spontaneous order” is a system that comes about through the independent<br />

actions of many individuals, <strong>and</strong> produces overall benefits unintended <strong>and</strong><br />

mostly unforeseen by those whose actions bring it about. To distinguish<br />

between this kind of order <strong>and</strong> that of a deliberate, planned system, Hayek<br />

(1968c) used the Greek terms cosmos for a spontaneous order <strong>and</strong> taxis<br />

for a consciously planned one. 20 Examples of a cosmos include the market<br />

system as a whole, money, the common law, <strong>and</strong> even language. A taxis, by<br />

contrast, is a designed or constructed organization, like a firm or bureau;<br />

these are the “isl<strong>and</strong>s of conscious power in [the] ocean of unconscious<br />

cooperation like lumps of butter coagulating in a pail of buttermilk” (D. H.<br />

Robertson, quoted in Coase, 1937, p. 35). 21<br />

Most commentators view Hayek’s work on knowledge, discovery, <strong>and</strong><br />

competition as an outgrowth of his participation in the socialist calculation<br />

debate of the 1920s <strong>and</strong> 1930s. e socialists erred, in Hayek’s view, in<br />

failing to see that the economy as a whole is necessarily a spontaneous order<br />

<strong>and</strong> can never be deliberately made over in the way that the operators of a<br />

planned order can exercise control over their organization. is is because<br />

planned orders can h<strong>and</strong>le only problems of strictly limited complexity.<br />

Spontaneous orders, by contrast, tend to evolve through a process of natural<br />

selection, <strong>and</strong> therefore do not need to be designed or even understood<br />

by a single mind. 22<br />

reach a verdict of market failure <strong>and</strong> to provide a rationale for government intervention<br />

(see note 13 above). For Hayek, by contrast, the fact that agents are not hyperrational is<br />

an argument not against individual freedom, but against state planning <strong>and</strong> social control.<br />

20 Earlier Hayek (1933b, p. 27) had used “organism” <strong>and</strong> “organization,” borrowed from<br />

Mises, to distinguish the two; this is the distinction cited by Coase in his famous 1937<br />

article, “e Nature of the Firm.”<br />

21 On the relationship between the socialist calculation debate <strong>and</strong> the theory of the firm<br />

see chapter 1 above.<br />

22 For more on spontaneous order see Fehl (1986). Vanberg (1994) argues that Hayek’s


184 <br />

Hayek <strong>and</strong> Austrian economics<br />

Clearly, the Austrian revival owes as much to Hayek as to anyone. But<br />

are Hayek’s writings really “Austrian economics”—part of a separate, recognizable<br />

tradition—or should we regard them, instead, as an original,<br />

deeply personal, contribution? 23 Some observers charge that Hayek’s later<br />

work, particularly after he began to turn away from technical economics,<br />

shows more influence of his friend Sir Karl Popper than of Carl Menger or<br />

Mises: one critic speaks of “Hayek I” <strong>and</strong> “Hayek II”; another writes on<br />

“Hayek’s Transformation.” 24<br />

It is true that Popper had a significant impact on Hayek’s mature<br />

thought. Of greater interest is the precise nature of Hayek’s relationship<br />

with Mises. Undoubtedly, no economist has had a greater impact<br />

on Hayek’s thinking than Mises—not even Wieser, from whom Hayek<br />

learned his craft but who died in 1927 when Hayek was still a young<br />

man. In addition, Mises clearly considered Hayek the brightest of his<br />

generation. 25 Yet, as Hayek (1978) noted, he was from the beginning<br />

always something less than a pure follower: “Although I do owe [Mises]<br />

a decisive stimulus at a crucial point of my intellectual development, <strong>and</strong><br />

continuous inspiration through a decade, I have perhaps most profited<br />

from his teaching because I was not initially his student at the university,<br />

an innocent young man who took his word for gospel, but came to him<br />

as a trained economist, versed in a parallel branch of Austrian economics<br />

notion of spontaneous order via group selection is incompatible with methodological<br />

individualism.<br />

23 Wieser’s have generally been considered a personal contribution, by Hayek himself<br />

<strong>and</strong> others. For a contrary view, see Ekelund (1986).<br />

24 For Hayeks I <strong>and</strong> II see Hutchison (1981), pp. 210–19; for the “transformation” see<br />

Caldwell (1988). e secondary literature contains some debate about whether Hayek’s<br />

1937 article “Economics <strong>and</strong> Knowledge” represents a decisive break with Mises in favor of<br />

a Popperian “falsificationist” approach, one holding that empirical evidence can be used to<br />

falsify a theory (though not to “verify” it by induction). For the case that 1937 is a crucial<br />

turning point see Hutchison (1981, p. 215) <strong>and</strong> Caldwell (1988, p. 528); for the reverse<br />

see Gray (1984, pp. 16–21) <strong>and</strong> Garrison <strong>and</strong> Kirzner (1987, p. 610). Hayek (1992,<br />

pp. 55–56; 1994, pp. 72–74) himself supported the former interpretation, maintaining<br />

that it was indeed Mises he had hoped to persuade in the 1937 article. If true, Hayek’s<br />

attempt was remarkably subtle, for Mises apparently welcomed Hayek’s argument, unaware<br />

that it was directed at him.<br />

25 Margit von Mises (1984, p. 133) recalls of her husb<strong>and</strong>’s seminar in New York that he<br />

“met every new student hopeful that one of them might develop into a second Hayek.”


185<br />

[the Wieser branch] from which he gradually, but never completely, won<br />

me over.”<br />

Much has been written on Hayek’s <strong>and</strong> Mises’s views on the socialist<br />

calculation debate. e issue is whether a socialist economy is “impossible,”<br />

as Mises charged in 1920, or simply less efficient or more difficult to<br />

implement. Hayek (1992, p. 127) maintained later that Mises’s “central<br />

thesis was not, as it is sometimes misleadingly put, that socialism is impossible,<br />

but that it cannot achieve an efficient utilization of resources.” at<br />

interpretation is itself subject to dispute. Hayek is arguing here against the<br />

st<strong>and</strong>ard view on economic calculation, found for instance in Schumpeter<br />

(1942, pp. 172–186) or Bergson (1948). is view holds that Mises’s original<br />

statement of the impossibility of economic calculation under socialism<br />

was refuted by Oskar Lange, Fred Taylor, <strong>and</strong> Abba Lerner, <strong>and</strong> that later<br />

modifications by Hayek <strong>and</strong> Robbins amounted to an admission that a<br />

socialist economy is possible in theory but difficult in practice because<br />

knowledge is decentralized <strong>and</strong> incentives are weak. Hayek’s response in<br />

the cited text, that Mises’s actual position has been exaggerated, receives<br />

support from the primary revisionist historian of the calculation debate,<br />

Don Lavoie, who states that the “central arguments advanced by Hayek<br />

<strong>and</strong> Robbins did not constitute a ‘retreat’ from Mises, but rather a clarification<br />

directing the challenge to the later versions of central planning. ...<br />

Although comments by both Hayek <strong>and</strong> Robbins about computational<br />

difficulties of the [later approaches] were responsible for misleading interpretations<br />

of their arguments, in fact their main contributions were fully<br />

consistent with Mises’s challenge” (Lavoie, 1985, p. 20). Kirzner (1988a)<br />

similarly contends that Mises’s <strong>and</strong> Hayek’s positions should be viewed<br />

together as an early attempt to elaborate the Austrian “<strong>entrepreneur</strong>ialdiscovery”<br />

view of the market process. Salerno (1990a) argues, by contrast,<br />

in favor of the traditional view—that Mises’s original calculation problem<br />

is different from the discovery-process problem emphasized by Lavoie <strong>and</strong><br />

Kirzner. 26<br />

Furthermore, Hayek’s later emphasis on group selection <strong>and</strong> spontaneous<br />

order is not shared by Mises, although there are elements of this<br />

line of thought in Menger. A clue to this difference is in Hayek’s (1978)<br />

26 Hayek’s writings on socialist economic calculation are collected in Hayek (1997). See<br />

Caldwell (1997) for an overview.


186 <br />

statement that “Mises himself was still much more a child of the rationalist<br />

tradition of the Enlightenment <strong>and</strong> of continental, rather than of English,<br />

liberalism ... than I am myself.” is is a reference to the “two types of<br />

liberalism” to which Hayek frequently refers: the continental rationalist or<br />

utilitarian tradition, which emphasizes reason <strong>and</strong> man’s ability to shape<br />

his surroundings, <strong>and</strong> the English common-law tradition, which stresses<br />

the limits to reason <strong>and</strong> the “spontaneous” forces of evolution. 27<br />

Recently, the relationship between Mises <strong>and</strong> Hayek has become a fullfledged<br />

“de-homogenization” debate. Salerno (1990a,b, 1993, 1994a) <strong>and</strong><br />

Rothbard (1991, 1995) see Hayek’s emphasis on knowledge <strong>and</strong> discovery<br />

as substantially different from Mises’s emphasis on purposeful human<br />

action. Salerno (1993), for example, argues that there are two str<strong>and</strong>s<br />

of modern Austrian economics, both descended from Menger. One,<br />

the Wieser–Hayek str<strong>and</strong>, focuses on dispersed knowledge <strong>and</strong> the price<br />

system as a device for communicating knowledge. Another, the Böhm-<br />

Bawerk–Mises str<strong>and</strong>, focuses on monetary calculation (or “appraisal,”<br />

meaning anticipation of future prices) based on existing money prices.<br />

Kirzner (1994, 1995, 1996, 1997) <strong>and</strong> Yeager (1994, 1995) argue, by<br />

contrast, that the differences between Hayek <strong>and</strong> Mises are more matters<br />

of emphasis <strong>and</strong> language than substance. 28<br />

27 For more on the complex <strong>and</strong> subtle Mises–Hayek relationship see Klein (1992,<br />

pp. 7–13) <strong>and</strong> the references cited therein.<br />

28 Kirzner (1995, p. 1244), for example, writes that Mises’s <strong>and</strong> Hayek’s critiques of<br />

socialism “are simply different ways of expounding the same basic, Austrian, insight.... To<br />

fail to see the common economic underst<strong>and</strong>ing shared by Mises <strong>and</strong> Hayek, is to have been<br />

needlessly misled by superficial differences in exposition <strong>and</strong> emphasis. To compound this<br />

failure by perceiving a clash, among modern Austrians, of ‘Hayekians’ versus ‘Misesians,’ is<br />

to convert an interpretive failure into a dogmengeschichtliche nightmare.” For more on the<br />

de-homogenization debate see Herbener (1991, 1996), Salerno (1994a, 1996b), Hoppe<br />

(1996), Boettke (1998), <strong>and</strong> Yeager (1995). Rothbard (1994, p. 559) identifies three “distinctive<br />

<strong>and</strong> often clashing paradigms within Austrian economics: Misesian praxeology; the<br />

Hayek–Kirzner emphasis on the market as transmission of knowledge <strong>and</strong> coordination of<br />

plans—rather than the Misesian emphasis on continuing coordination of prices; <strong>and</strong> the<br />

ultra-subjectivism of [Ludwig] Lachmann.”<br />

Interestingly, Hayek himself sought to de-homogenize his work from that of free-market<br />

thinkers with whom he disagreed methodologically. In an interview in the 1980s he<br />

described Milton Friedman as a “logical positivist,” who “believe[s] economic phenomena<br />

can be explained as macrophenomena, that you can ascertain cause <strong>and</strong> effects from<br />

aggregates <strong>and</strong> averages [Friedman] is on most things, general market problems, sound.<br />

I want him on my side. You know, one of the things I often have publicly said is that one


187<br />

Regardless, there is widespread agreement that Hayek ranks among the<br />

greatest members of the Austrian school, <strong>and</strong> among the leading economists<br />

of the twentieth century. His work continues to be influential in<br />

business-cycle theory, comparative economic systems, political <strong>and</strong> social<br />

philosophy, legal theory, <strong>and</strong> even cognitive psychology. Hayek’s writings<br />

are not always easy to follow—he describes himself as “puzzler” or “muddler”<br />

rather than a “master of his subject”—<strong>and</strong> this may have contributed<br />

to the variety of interpretations his work has aroused. 29 Partly for this<br />

reason, Hayek remains one of the most intriguing intellectual figures of<br />

our time.<br />

<br />

G Williamson <strong>and</strong> the Austrians †<br />

Oliver Williamson’s 2009 Nobel Prize, shared with Elinor Ostrom, is great<br />

news for Austrians. Williamson’s pathbreaking analysis of how alternative<br />

organizational forms—markets, hierarchies, <strong>and</strong> hybrids, as he calls<br />

them—emerge, perform, <strong>and</strong> adapt, has defined the modern field of organizational<br />

economics. Williamson is no Austrian, but he is sympathetic to<br />

Austrian themes (particularly the Hayekian underst<strong>and</strong>ing of tacit knowledge<br />

<strong>and</strong> market competition), his concept of “asset specificity” enhances<br />

<strong>and</strong> extends the Austrian theory of capital, <strong>and</strong> his theory of firm boundaries<br />

has almost single-h<strong>and</strong>edly displaced the benchmark model of perfect<br />

competition from important parts of industrial organization <strong>and</strong> antitrust<br />

economics. He is also a pragmatic, careful, <strong>and</strong> practical economist who<br />

is concerned, first <strong>and</strong> foremost, with real-world economic phenomena,<br />

of the things I most regret is not having returned to a criticism of Keynes’s treatise, but it<br />

is as much true of not having criticized Milton’s [Essays in] Positive Economics, which in a<br />

way is quite as dangerous a book.” Quoted in Hayek (1994), pp. 144–45.<br />

29 On puzzlers <strong>and</strong> masters of their subjects see Hayek (1975). Along with himself,<br />

Hayek named Wieser <strong>and</strong> Frank Knight as representative puzzlers, <strong>and</strong> Böhm-Bawerk,<br />

Joseph Schumpeter, <strong>and</strong> Jacob Viner as representative masters of their subjects. As Hayek<br />

(1975, p. 51) recalled, “I owed whatever worthwhile new ideas I ever had to not being able<br />

to remember what every competent specialist is supposed to have at his fingertips. Whenever<br />

I saw a new light on something it was as the result of a painful effort to reconstruct an<br />

argument which most competent economists would effortlessly <strong>and</strong> instantly reproduce.”<br />

† Published originally on Mises.org, October 14, 2009.


188 <br />

choosing clarity <strong>and</strong> relevance over formal mathematical elegance. For<br />

these <strong>and</strong> many other reasons, his work deserves careful study by Austrians.<br />

Opening the black box<br />

In economics textbooks, the “firm” is a production function or production<br />

possibilities set, a “black box” that transforms inputs into outputs.<br />

Given the existing state of technology, the prices of inputs, <strong>and</strong> a dem<strong>and</strong><br />

schedule, the firm maximizes money profits subject to the constraint that<br />

its production plans must be technologically feasible. e firm is modeled<br />

as a single actor, facing a series of uncomplicated decisions: what level of<br />

output to produce, how much of each factor to hire, <strong>and</strong> the like. ese<br />

“decisions,” of course, are not really decisions at all; they are trivial mathematical<br />

calculations, implicit in the underlying data. In short: the firm is<br />

a set of cost curves, <strong>and</strong> the “theory of the firm” is a calculus problem.<br />

Williamson attacks this conception of the firm, what he calls the “firmas-production-function”<br />

view. Building on Coase’s (1937) transactioncost<br />

or “contractual” approach, Williamson argues that the firm is best<br />

regarded as a “governance structure,” a means of organizing a set of contractual<br />

relations among individual agents. e firm, then, consists of an<br />

<strong>entrepreneur</strong>-owner, the tangible assets he owns, <strong>and</strong> a set of employment<br />

relationships—a realistic <strong>and</strong> thoroughly Austrian view. Williamson emphasizes<br />

“asset specificity”—the degree to which resources are specialized<br />

to particular trading partners—as the key determinant of the firm’s boundaries,<br />

defined as the set of transactions that are internal to the firm (or, put<br />

differently, the set of assets owned by the <strong>entrepreneur</strong>). More generally, he<br />

holds that <strong>entrepreneur</strong>s will tend to choose the form of organization—a<br />

loose network of small firms, trading in the open market; a franchise network,<br />

alliance, or joint-venture; or a large, vertically integrated firm—that<br />

best fits the circumstances.<br />

Some Austrians have argued, following Alchian <strong>and</strong> Demsetz (1972),<br />

that Coase <strong>and</strong> Williamson wrongly claim that firms are not part of the<br />

market, that <strong>entrepreneur</strong>s substitute coercion for voluntary consent, <strong>and</strong><br />

that corporate hierarchies are somehow inconsistent with the free market<br />

(e.g., Ellig <strong>and</strong> Gable, 1993; Minkler, 1993a; Langlois, 1994a; Mathews,<br />

1998). I think this is a misreading of Coase <strong>and</strong> of Williamson. It is true<br />

that Coase speaks of firms “superseding” the market <strong>and</strong> <strong>entrepreneur</strong>s<br />

“suppressing” the price mechanism, while Williamson says firms emerge


189<br />

to overcome “market failure.” But they do not mean that the firm is outside<br />

the market in some general sense, that the market system as a whole<br />

is inefficient relative to government planning, or anything of the sort.<br />

Moreover, Williamson does not use the term “market failure” in the usual<br />

left-interventionist sense, but means simply that real-world markets are not<br />

“perfect” as in the perfectly competitive general-equilibrium model, which<br />

explains why firms exist. Indeed, Williamson’s work on vertical integration<br />

can be read as a celebration of the market. Not only are firms part of<br />

the market, broadly conceived, but the variety of organizational forms we<br />

observe in markets—including large, vertically integrated enterprises—is<br />

a testament to the creativity of <strong>entrepreneur</strong>s in figuring out the best way<br />

to organize production.<br />

What about Williamson’s claim that markets, hierarchies, <strong>and</strong> hybrids<br />

are alternative forms of governance? Does he mean that firms <strong>and</strong> hybrid<br />

organizations are not part of the market? No. Coase <strong>and</strong> Williamson are<br />

talking about a completely different issue, namely the distinction between<br />

types of contracts or business relationships within the larger market context.<br />

e issue is simply whether the employment relationship is different<br />

from, say, a spot-market trade or a procurement arrangement with an independent<br />

supplier. Alchian <strong>and</strong> Demsetz (1972) famously argued that there<br />

is no essential difference between the two—both are voluntary contractual<br />

relationships, there is no “coercion” involved, no power, etc. Coase<br />

(1937), Williamson, Herbert Simon (1951), Grossman <strong>and</strong> Hart (1986),<br />

my own work, <strong>and</strong> most of the modern literature on the firm argues that<br />

there are important, qualitative differences. Coase <strong>and</strong> Simon emphasize<br />

“fiat,” by which they mean simply that employment contracts are, within<br />

limits, open-ended. e employer does not negotiate with the employee<br />

about performing task A, B, or C on a given day; he simply instructs him to<br />

do it. Of course, the employment contract itself is negotiated on the labor<br />

market, just as any contract is negotiated. But, once signed, it is qualitatively<br />

different from a contract that says “independent contractor X will<br />

perform task A on day 1.” An employment relationship is characterized by<br />

what Simon (1951) called the “zone of authority.” Williamson emphasizes<br />

the legal distinction, namely that disputes between employers <strong>and</strong> employees<br />

are settled differently from disputes between firms, between firms <strong>and</strong><br />

customers, between firms <strong>and</strong> independent suppliers or distributors, etc.<br />

Grossman <strong>and</strong> Hart, <strong>and</strong> my own work with Nicolai Foss, emphasize the<br />

distinction between asset owners <strong>and</strong> non-owners. If I hire you to work


190 <br />

with my machine, I hold residual control <strong>and</strong> income rights to the use of<br />

the machine that you do not have, <strong>and</strong> thus your ability to use the machine<br />

as you see fit is limited. If you own your own machine, <strong>and</strong> I hire you to<br />

produce services with that machine, then you (in this case, an independent<br />

contractor) hold these residual income <strong>and</strong> control rights, <strong>and</strong> this affects<br />

many aspects of our relationship.<br />

While Coase, Simon, Hart, <strong>and</strong> other organizational economists do<br />

not draw explicitly on the Austrians, this distinction can also be interpreted<br />

in terms of Menger’s distinction between orders <strong>and</strong> organizations,<br />

or Hayek’s cosmos <strong>and</strong> taxis. Coase <strong>and</strong> Williamson are simply saying that<br />

the firm is a taxis, the market a cosmos. is does not deny that there<br />

are “unplanned” or “spontaneous” aspects of the internal organization of<br />

firms, or that there is purpose, reason, the use of monetary calculation,<br />

etc., in the market.<br />

Asset specificity <strong>and</strong> Austrian capital theory<br />

As we have seen in prior chapters, the black-box approach to the firm that<br />

dominated neoclassical economics omits the critical organizational details<br />

of production. Production is treated as a one-stage process, in which factors<br />

are instantly converted into final goods, rather than a complex, multistage<br />

process unfolding through time <strong>and</strong> employing rounds of intermediate<br />

goods. Capital is treated as a homogeneous factor of production.<br />

Williamson, by contrast, emphasizes that resources are heterogeneous, often<br />

specialized, <strong>and</strong> frequently costly to redeploy. What he calls asset<br />

specificity refers to “durable investments that are undertaken in support<br />

of particular transactions, the opportunity cost of which investments are<br />

much lower in best alternative uses or by alternative users should the original<br />

transaction be prematurely terminated” (Williamson, 1985, p. 55).<br />

is could describe a variety of relationship-specific investments, including<br />

both specialized physical <strong>and</strong> human capital, along with intangibles such<br />

as R&D <strong>and</strong> firm-specific knowledge or capabilities. Like Klein, et al.<br />

(1978), Williamson emphasizes the “holdup” problem that can follow such<br />

investments, <strong>and</strong> the role of contractual safeguards in securing the returns<br />

(what Klein, et al. call “quasi-rents”) to those assets.<br />

Austrian capital theory focuses on a different type of specificity, namely<br />

the extent to which resources are specialized to particular places in the time-


191<br />

structure of production. Menger famously characterized goods in terms of<br />

“orders”: goods of lowest order are those consumed directly. Tools <strong>and</strong><br />

machines used to produce those consumption goods are of a higher order,<br />

<strong>and</strong> the capital goods used to produce the tools <strong>and</strong> machines are of an<br />

even higher order. Building on his theory that the value of all goods is<br />

determined by their ability to satisfy consumer wants (i.e. their marginal<br />

utility), Menger showed that the value of the higher-order goods is given or<br />

‘imputed’ by the value of the lower-order goods they produce. Moreover,<br />

because certain capital goods are themselves produced by other, higherorder<br />

capital goods, it follows that capital goods are not identical, at least<br />

by the time they are employed in the production process. e claim is<br />

not that there is no substitution among capital goods, but that the degree<br />

of substitution is limited; as Lachmann (1956) put it, capital goods are<br />

characterized by “multiple specificity.” Some substitution is possible, but<br />

only at a cost.<br />

Mises <strong>and</strong> Hayek used this concept of specificity to develop their theory<br />

of the business cycle. Williamson’s asset specificity focuses on specialization<br />

not to a particular production process, but to a particular set of<br />

trading partners. His aim is to explain the business relationship between<br />

these partners (arms-length transaction, formal contract, vertical integration,<br />

etc.). e Austrians, in other words, focus on assets that are specific<br />

to particular uses, while Williamson focuses on assets that are specific to<br />

particular users. But there are obvious parallels, <strong>and</strong> opportunities for gains<br />

from trade. Austrian business-cycle theory can be enhanced by considering<br />

how vertical integration <strong>and</strong> long-term supply relations can mitigate, or<br />

exacerbate, the effects of credit expansion on the economy’s structure of<br />

production. Likewise, transaction cost economics can benefit from considering<br />

not only the time-structure of production, but also Kirzner’s (1966)<br />

refinement that defines capital assets in terms of subjective, individual<br />

production plans, plans that are formulated <strong>and</strong> continually revised by<br />

profit-seeking <strong>entrepreneur</strong>s (<strong>and</strong> Edith Penrose’s, 1959, concept of the<br />

firm’s “subjective opportunity set”).<br />

Vertical integration, strategizing, <strong>and</strong> economizing<br />

e general thrust of Williamson’s teaching on vertical integration is not<br />

that markets somehow “fail,” but that they succeed, in rich, complex,


192 <br />

<strong>and</strong> often unpredictable ways. A basic conclusion of transaction cost economics<br />

is that vertical mergers, even when there are no obvious technological<br />

synergies, may enhance efficiency by reducing governance costs. Hence<br />

Williamson (1985, p. 19) takes issue with what he calls the “inhospitality<br />

tradition” in antitrust—namely, that firms engaged in non st<strong>and</strong>ard<br />

business practices like vertical integration, customer <strong>and</strong> territorial restrictions,<br />

tie ins, franchising, <strong>and</strong> so on, must be seeking monopoly gains.<br />

Indeed, antitrust authorities have become more lenient in evaluating such<br />

practices, evaluating them on a case-by-case basis rather than imposing<br />

per se restrictions on particular forms of conduct. While this change may<br />

reflect sensitivity to Chicago School claims that vertical integration <strong>and</strong><br />

restraints need not reduce competition, rather than to claims that such arrangements<br />

provide contractual safeguards (Joskow, 1991, pp. 79–80), the<br />

Chicago position on vertical restraints relies largely (though not explicitly)<br />

on transaction-cost reasoning (Meese, 1997). In this sense, Williamson’s<br />

work can be construed as a frontal attack on the perfectly competitive<br />

model, particularly when used as a benchmark case for antitrust <strong>and</strong> regulatory<br />

policy.<br />

Likewise, Williamson argues that for managers, “economizing” is the<br />

best form of “strategizing.” e literature on business strategy, following<br />

Porter (1980), has tended to emphasize “market-power” as the source of<br />

firm-level competitive advantage. Building directly on the old structure–<br />

conduct–performance model of industrial organization, Porter <strong>and</strong> his followers<br />

argued that firms should seek to limit rivalry by enacting entry<br />

barriers, forming coalitions, limiting the bargaining power of buyers <strong>and</strong><br />

suppliers, etc. Williamson challenges this strategic positioning approach<br />

in an influential 1991 article, “Strategizing, Economizing, <strong>and</strong> Economic<br />

Organization,” Williamson (1991d) where he claims that managers should<br />

focus on increasing economic efficiency, by choosing appropriate governance<br />

structures, rather than increasing their market power. Here again,<br />

moves by firms to integrate, cooperate with upstream <strong>and</strong> downstream<br />

partners, form alliances, <strong>and</strong> such are not only profitable for the firms, but<br />

for consumers as well. Deviations from perfect competition are, in this<br />

sense, part of the market process of allocating resources to their highestvalued<br />

uses, all to the benefit (as Mises emphasized) of the consumer.


193<br />

Coda<br />

On a personal level, Williamson is friendly <strong>and</strong> sympathetic to Austrians<br />

<strong>and</strong> to Austrian concerns. He encourages students to read the Austrians<br />

(particularly Hayek, whom he cites often). Williamson chaired my PhD<br />

dissertation committee, <strong>and</strong> one of my first published papers, “Economic<br />

Calculation <strong>and</strong> the Limits of Organization,” was originally presented in<br />

Williamson’s Institutional Analysis Workshop at Berkeley. Williamson did<br />

not buy my argument about the distinction between calculation <strong>and</strong> incentive<br />

problems—he maintained (<strong>and</strong> continues to maintain) that agency<br />

costs, not Mises’s calculation argument, explain the failure of central planning—but<br />

his reactions helped me shape my argument <strong>and</strong> refined my<br />

underst<strong>and</strong>ing of the core Misesian <strong>and</strong> Hayekian literatures. (Also, the<br />

great Sovietologist Alec Nove, visiting Berkeley that semester, happened<br />

to be in the audience that day, <strong>and</strong> gave me a number of references <strong>and</strong><br />

counter-arguments.) Williamson, knowing my interest in the Austrians,<br />

once suggested that I write a dissertation on the Ordo School, the influence<br />

of Hayek on Eucken <strong>and</strong> Röpke, <strong>and</strong> the role of ideas in shaping economic<br />

policy. He cautioned me that writing on such a topic would not be an<br />

advantage on the job market, but urged me to follow my passions, not to<br />

follow the crowd. I ended up writing on more prosaic topics but never<br />

forgot that advice, <strong>and</strong> have passed it along to my own students.


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Index<br />

A<br />

agency theory, about, 35, 45<br />

alertness, in <strong>entrepreneur</strong>ship, 96, 102<br />

American Economic Association (AEA),<br />

167<br />

ARPANET, 153<br />

asset specificity, see also heterogeneous<br />

capital; heterogeneous resources or<br />

assets<br />

capital heterogeneity, 72<br />

Williamson on, 5, 190<br />

attributes<br />

<strong>entrepreneur</strong>ship, 116<br />

heterogeneous capital, 75–80, 111<br />

Austrian economics, see also price theory<br />

capital heterogeneity, 75–80<br />

collapse of the Austrian school in<br />

Austria, 178<br />

corporate governance, 28–35<br />

divestitures, 52<br />

economic calculations of <strong>entrepreneur</strong>s,<br />

32–35<br />

<strong>entrepreneur</strong>ship, 29–31, 68, 94, 111<br />

financiers as <strong>entrepreneur</strong>s, 45–48<br />

firms, 6, 18–21, 38<br />

Hayek <strong>and</strong>, 182–187<br />

internal capital markets, 40–48<br />

Menger’s contribution to, 174<br />

Rothbard <strong>and</strong> economic calculation<br />

under socialism, 16<br />

<strong>and</strong> Williamson, 187–193<br />

autonomy, compared to freedom <strong>and</strong><br />

liberty in the digital revolution,<br />

159<br />

B<br />

Benkler, Yochai, e Wealth of Networks,<br />

157–162<br />

Berle–Means corporations, 43<br />

Bhidé, Amar, on internal capital markets,<br />

41<br />

bibliography, 195–234<br />

black box model<br />

about, 3, 24<br />

opportunities as, 106<br />

shmoo capital, 71<br />

Williamson on, 188–190<br />

boundaries, firms, 84<br />

broken window fallacy, Internet<br />

technology, 156<br />

bureaucracy, 44<br />

business cycle<br />

Hayek’s contribution to theory of, 176,<br />

180–182<br />

<strong>and</strong> management theory, 169–171<br />

235


236 <br />

C<br />

calculation, versus incentives in<br />

determining firm size, 9–13<br />

capital, see also asset specificity;<br />

heterogeneous capital<br />

Austrian economics, 75<br />

theory of the firm, 71–75<br />

Williamson on theory of, 190<br />

capital markets<br />

corporate governance, 35–37<br />

internal capital markets, 40–48<br />

Mises on, 46<br />

<strong>capitalist</strong>-<strong>entrepreneur</strong>s, Mises on, 30<br />

<strong>capitalist</strong>s<br />

corporate governance, 25<br />

relationship to managers, 35<br />

case probability, 118, 121<br />

centrally planned economies, see socialist<br />

theories<br />

class probability, 118, 121<br />

Coase, Ronald<br />

compatibility with Austrian economics,<br />

18<br />

Rothbard’s Coasian framework on firm<br />

size, 17<br />

on transaction costs, 4<br />

Coasian framework<br />

about, 27<br />

Rothbard consistency with, 34<br />

collective action, theory of, 115<br />

collectives, holding property rights, 159<br />

competition, Hayek’s contribution to<br />

concept of, 182<br />

conglomerates, unrelated diversification,<br />

51<br />

contracts, <strong>entrepreneur</strong>ial function, 90<br />

contractual approach, corporate<br />

governance, 27<br />

contractual framework, 27<br />

cooperatives, <strong>entrepreneur</strong>ial teams, 114<br />

corporate control, see market for corporate<br />

control<br />

corporate governance, 23–48<br />

Austrian economics, 28–35, 37–48<br />

capital markets, 35–37<br />

contractual approach, 27<br />

<strong>entrepreneur</strong>-promoter <strong>and</strong> <strong>capitalist</strong><br />

approaches, 25–26<br />

traditional approach, 24<br />

Williamson on, 189<br />

corporations, see corporate governance;<br />

firms; multidivisional (M-form)<br />

corporations<br />

costs, see also transaction costs<br />

agency costs, 36<br />

transaction costs, 4<br />

creation approach, <strong>entrepreneur</strong>ship, 104<br />

D<br />

decentralization, about, 89<br />

digital revolution, Benkler on, 157<br />

discovery approach, <strong>entrepreneur</strong>ship, 104<br />

diversification, <strong>and</strong> internal capital<br />

markets, 42<br />

divestitures<br />

predictable mistakes hypothesis, 50–52,<br />

60–65<br />

reasons for, 57–59<br />

dummy variables, in research on mergers<br />

<strong>and</strong> divestitures, 62<br />

E<br />

economic value added (EVA), 39<br />

economizing, Williamson on, 191<br />

efficiency, predictable mistakes hypothesis,<br />

57–60<br />

empire building hypothesis, divestitures,<br />

60, 64<br />

<strong>entrepreneur</strong>-promoter, corporate<br />

governance, 25<br />

<strong>entrepreneur</strong>ial action<br />

applications of, 113–115<br />

<strong>and</strong> heterogeneous capital <strong>and</strong><br />

economic organization, 109–113<br />

<strong>entrepreneur</strong>ial market process, about, 58<br />

<strong>entrepreneur</strong>ial teams, 114<br />

<strong>entrepreneur</strong>s, as financiers, 45–48


237<br />

<strong>entrepreneur</strong>ship, see also<br />

<strong>capitalist</strong>-<strong>entrepreneur</strong>s;<br />

predictable mistakes hypothesis<br />

Austrian economics, 29–31, 68<br />

heterogeneous capital, 79<br />

Knightian concept of, 19<br />

as an occupational choice, 89<br />

occupational, structural, <strong>and</strong> functional,<br />

95–99<br />

as opportunity identification, 99–109<br />

productive <strong>and</strong> destructive, 85<br />

profit <strong>and</strong> loss, 54–57<br />

risk <strong>and</strong> uncertainty, 122<br />

sources for theory of, 67<br />

equilibrium<br />

applied to the digital revolution, 162<br />

price theory, 129, 135–150<br />

EVA (economic value added), 39<br />

exchange, relative costs of external <strong>and</strong><br />

internal, 4<br />

expectations, convergence to equilibrium<br />

in price theory, 139–150<br />

experimental activity, heterogeneous<br />

capital, 79, 81<br />

external exchange, relative cost, 4<br />

F<br />

final state of rest (FSR), 135–139<br />

financial-market <strong>entrepreneur</strong>, see<br />

<strong>capitalist</strong>-<strong>entrepreneur</strong>s<br />

financial markets, see capital markets<br />

financiers, as <strong>entrepreneur</strong>s, 45–48<br />

firms, 1–21, see also black box model;<br />

corporate governance;<br />

multidivisional (M-form)<br />

corporations<br />

Austrian economics, 18–21<br />

boundaries of, 84<br />

as controlled experiments, 82<br />

corporate restructurings, value of, 50<br />

diversification <strong>and</strong> internal capital<br />

markets, 42<br />

divestitures, predictable mistakes<br />

hypothesis, 50–52, 57–59, 60–65<br />

emergence of, 80–83<br />

as investments, 38<br />

output levels, 39<br />

size of, 5–18, 42<br />

theory of, 3, 112<br />

tradeoffs in internal organization, 86<br />

transaction costs, 4<br />

Williamson on, 188–190<br />

fixed costs, allocating, 17<br />

free rider problem, tender offers, 47<br />

freedom, compared to autonomy in the<br />

digital revolution, 159<br />

function activity, <strong>entrepreneur</strong>ship as, 96<br />

G<br />

general equilibrium theory,<br />

<strong>entrepreneur</strong>ship, 93<br />

GI Bill, 165<br />

governance, see corporate governance<br />

government, see also regulation<br />

aid to education sector, 164, 165<br />

intervention in marketplace: effect on<br />

<strong>entrepreneur</strong>ial error, 53<br />

role in creating bureaucracy, 44<br />

role in development of the Internet,<br />

153–157<br />

group selection, 185<br />

H<br />

Hayek, F. A.<br />

the innovator, 131, 175–187<br />

on knowledge problem, 32, 182<br />

on leftward <strong>and</strong> rightward leanings in<br />

academia <strong>and</strong> the private sector,<br />

163<br />

on malinvestment, 171<br />

on market socialism, 8<br />

relationship between Austrian <strong>and</strong><br />

neoclassical economics, 146–150<br />

heterogeneous capital, 67–91<br />

attributes, 75–80<br />

opportunity discovery, 109–113<br />

organizing <strong>and</strong> using, 80–87<br />

theory of the firm, 71–75<br />

heterogeneous resources or assets, 170, 190<br />

homogeneity<br />

in economic models, 170<br />

versus heterogeneity, 186


238 <br />

I<br />

incentives, versus calculation in<br />

determining firm size, 9–13<br />

information commons, privatizing, 159<br />

intellectuals, support for socialism,<br />

162–169<br />

internal capital markets, Austrian<br />

economics, 40–48<br />

internal exchange, relative cost, 4<br />

Internet, roles of government <strong>and</strong> market<br />

place, 153–157<br />

investments, firms as, 38<br />

J<br />

judgment<br />

in <strong>entrepreneur</strong>ship, 69, 97, 109, 123<br />

incomplete markets for, 80<br />

K<br />

Kirzner’s framework<br />

about, 29<br />

capital heterogeneity, 76, 80<br />

on convergence toward equilibrium,<br />

139<br />

<strong>entrepreneur</strong>ship, 96, 105<br />

Knight, Frank H.<br />

as an Austrian framework for firm size,<br />

18<br />

on <strong>entrepreneur</strong>ship, 98, 103<br />

on judgment, 70<br />

on probability, 118–121<br />

knowledge-based approach to capital<br />

heterogeneity, 73<br />

knowledge problem<br />

convergence to equilibrium in price<br />

theory, 139–150<br />

Hayek’s contribution to concept of, 32,<br />

182<br />

Kreps, David, on the theory of the firm, 4<br />

L<br />

Lachmann, Ludwig M.<br />

contributions to economics, 131<br />

on convergence toward equilibrium,<br />

139<br />

liberty, <strong>and</strong> social production, 158<br />

M<br />

M-form (multidivisional) corporations,<br />

internal capital markets, 40<br />

macroeconomics, homogeneity versus<br />

heterogeneity, 170<br />

malinvestment, Hayek on, 171<br />

management theory<br />

<strong>and</strong> business cycle, 169–171<br />

Mises distinction with<br />

<strong>entrepreneur</strong>ship, 30<br />

Mises on managerial autonomy, 45<br />

role of managers versus <strong>capitalist</strong>s, 35<br />

Manne, Henry, on market for corporate<br />

control, 36<br />

market, role in development of the<br />

Internet, 153–157<br />

market for corporate control<br />

about, 36<br />

regulation of, 52<br />

market socialism<br />

about, 7<br />

Mises on, 11, 23<br />

mathematical solution, see market<br />

socialism<br />

Menger, Carl<br />

on capital heterogeneity, 76<br />

contributions to economics, 133–134,<br />

171–174<br />

price theory, 145<br />

mergers, predictable mistakes hypothesis,<br />

57–60<br />

metaphors, <strong>entrepreneur</strong>ship, 105<br />

Mises, Ludwig von<br />

on calculation debate, 6<br />

on divestitures, 53<br />

on <strong>entrepreneur</strong>ship, 30, 54, 99<br />

on financial markets, 46<br />

on judgment, 123<br />

on managerial autonomy, 45<br />

on market for corporate control, 37<br />

on market socialism, 23<br />

on probability, 118–121<br />

on the purchasing power of money, 143<br />

relationship between Austrian <strong>and</strong><br />

neoclassical economics, 146–150


239<br />

relationship to Hayek’s thought, 184<br />

on socialism, 10–13, 176<br />

on uncertainty, 122<br />

mistakes, see predictable mistakes<br />

hypothesis<br />

money, purchasing power of, 143<br />

multidivisional (M-form) corporations,<br />

internal capital markets, 40<br />

N<br />

networks, <strong>and</strong> social production <strong>and</strong><br />

private property, 157–162<br />

O<br />

objective opportunities, versus subjective<br />

opportunities, 101–106<br />

occupational choice, <strong>entrepreneur</strong>ship as,<br />

89, 95<br />

opportunity discovery, 93–116<br />

<strong>entrepreneur</strong>ial action, applications of,<br />

94, 113–115<br />

<strong>entrepreneur</strong>ial action, heterogeneous<br />

capital, <strong>and</strong> economic<br />

organization, 109–113<br />

occupational, structural, <strong>and</strong> functional<br />

perspectives on <strong>entrepreneur</strong>ship,<br />

95–99<br />

opportunity identification,<br />

<strong>entrepreneur</strong>ship as, 99–109<br />

opportunity identification,<br />

<strong>entrepreneur</strong>ship as, 99–109<br />

organization, see also black box model;<br />

corporate governance; firms;<br />

multidivisional (M-form)<br />

corporations<br />

<strong>and</strong> <strong>entrepreneur</strong>ial action <strong>and</strong><br />

heterogeneous capital, 109–113<br />

<strong>entrepreneur</strong>ial action, 113<br />

heterogeneous capital, 80–87<br />

risk <strong>and</strong> uncertainty, 117–124<br />

organizational grind, 109<br />

output levels of firms, in relation to outside<br />

investment opportunities, 39<br />

overhead, allocating, 17<br />

ownership, see property rights<br />

P<br />

packets (Internet), pricing, 155<br />

plain state of rest (PSR), 135–139<br />

predictable mistakes hypothesis, 49–66<br />

divestitures, 60–65<br />

mergers, sell-offs, <strong>and</strong> efficiency, 57–60<br />

profit <strong>and</strong> loss in <strong>entrepreneur</strong>ship,<br />

54–57<br />

price-earnings (P/E) ratios, mergers <strong>and</strong><br />

divestitures, 61<br />

price theory, see also transfer prices,<br />

125–151<br />

before 1974, 129–134<br />

equilibrium, 135–150<br />

future directions, 150<br />

Hayek’s contribution to, 181<br />

Menger’s contributions to, 171<br />

Mengerian, 145<br />

socialism <strong>and</strong>, 10<br />

pricing<br />

Internet services, 156<br />

packets on the Internet, 155<br />

Principles, 173<br />

privatizing, information commons, 159<br />

probability, see also uncertainty<br />

Mises <strong>and</strong> Knight on, 118–121<br />

profit <strong>and</strong> loss<br />

defined, 39<br />

<strong>entrepreneur</strong>ship, 54–57<br />

property rights<br />

held by collectives, 159<br />

heterogeneous capital, 73, 78<br />

<strong>and</strong> networks <strong>and</strong> social production,<br />

157–162<br />

PSR (plain state of rest), 135–139<br />

purchasing power of money, 143<br />

R<br />

radical uncertainty, 145<br />

references, 195–234<br />

regulation, market for corporate control,<br />

52<br />

rents, safeguarding, 28<br />

resource-based approaches to capital<br />

heterogeneity, 73


240 <br />

return on investment (ROI), across<br />

multiple subunits, 39<br />

risk, <strong>and</strong> uncertainty <strong>and</strong> economic<br />

organization, 117–124<br />

Robbins, Lionel, on market socialism, 8<br />

Rothbard, Murray N.<br />

Coasian framework, 34<br />

on equilibrium constructs, 141<br />

on financial markets, 45<br />

on firm size, 6, 13–18<br />

mundane economics, 130<br />

on socialist economic calculation, 16,<br />

33<br />

on the traditional role of economists,<br />

166<br />

S<br />

Schumpeter, Joseph, on academic<br />

viewpoints, 164<br />

sell-offs, predictable mistakes hypothesis,<br />

57–60<br />

shareholders, control <strong>and</strong> governance<br />

mechanisms, 36<br />

“shmoo” capital, about, 71<br />

size of firms, 5–18<br />

calculation versus incentives, 9–13<br />

Rothbard on, 13–18<br />

socialist theories, 6–9<br />

social production, <strong>and</strong> networks <strong>and</strong><br />

private property, 157–162<br />

socialist theories<br />

calculation versus incentives, 9<br />

intellectuals support for, 162–169<br />

Mises on, 10–13, 176, 185<br />

pricing problem, 15<br />

Rothbard on socialist calculation<br />

debate, 16, 33<br />

size of firms, 6–9<br />

specificity, see asset specificity;<br />

heterogeneous capital;<br />

heterogeneous resources or assets;<br />

homogeneity<br />

spontaneous order, 185<br />

st<strong>and</strong>ard account, in calculation debate, 6<br />

strategizing, Williamson on, 191<br />

subjective opportunities, versus objective<br />

opportunities, 101–106<br />

subjectivist approach<br />

<strong>entrepreneur</strong>ship, 108<br />

subjective probability theory, 120<br />

T<br />

teams, <strong>entrepreneur</strong>ial teams, 114<br />

tender offers, free rider problem, 47<br />

theory of the firm, see also black box model<br />

about, 3<br />

corporate governance, 24<br />

heterogeneous capital, 71–75<br />

transaction costs<br />

firms, 4<br />

shmoo capital, 72<br />

Williamson framework, 19, 192<br />

transfer prices<br />

estimating, 34<br />

Rothbard on, 14<br />

U<br />

uncertainty<br />

<strong>entrepreneur</strong>ship, 99<br />

Kirzner’s framework, 29<br />

Mises on, 30<br />

radical uncertainty, 145<br />

<strong>and</strong> risk <strong>and</strong> economic organization,<br />

117–124<br />

units of analysis, opportunity<br />

identification, 107<br />

V<br />

Vaughn, Karen I., on price theory, 128<br />

vertical integration, Williamson on, 191<br />

W<br />

e Wealth of Networks, 157–162<br />

Wicksteedian state of rest (WSR), 135,<br />

137, 138, 139<br />

Williamson, Oliver<br />

<strong>and</strong> Austrian economists, 187–193<br />

on heterogeneous capital, 83<br />

transaction cost framework, 19<br />

World War II, influence on economics<br />

profession, 167


About the Author<br />

Peter G. Klein is an Associate Professor in the Division of Applied Social Sciences at the<br />

University of Missouri, Adjunct Professor at the Norwegian School of Economics <strong>and</strong><br />

Business Administration, <strong>and</strong> Senior Scholar of the Ludwig von Mises Institute. His<br />

research focuses on the boundaries <strong>and</strong> internal organization of the firm, with applications<br />

to diversification, innovation, <strong>entrepreneur</strong>ship, <strong>and</strong> financial institutions. He is author<br />

or editor of four books <strong>and</strong> author of over fifty scholarly articles. Klein holds a Ph.D. in<br />

economics from the University of California, Berkeley <strong>and</strong> a B.A. from the University of<br />

North Carolina, Chapel Hill. He blogs at organizations<strong>and</strong>markets.com.

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