Organizational Advancement Resource Guide - Iowa State University
Organizational Advancement Resource Guide - Iowa State University
Organizational Advancement Resource Guide - Iowa State University
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
What Does <strong>Organizational</strong> <strong>Advancement</strong> Do?<br />
<strong>Organizational</strong> <strong>Advancement</strong> is one of four functional units that define <strong>Iowa</strong> <strong>State</strong> <strong>University</strong> Extension<br />
and Outreach administrative structure. <strong>Organizational</strong> advancement establishes organizational<br />
conscience to stay true to mission, vision and values. At the heart of organizational advancement are<br />
initiatives that advance our organization by garnering support, aggregating and sharing our collective<br />
impact, strengthening our brand, communicating our value and executing on our strategic plan. We<br />
work with and rely on Extension and Outreach faculty, staff and council members; and key partners<br />
across the university to develop and support these efforts as fellow advancement ambassadors.<br />
Responsibilities of the organizational advancement team are outlined below.<br />
<strong>Organizational</strong> Marketing and Communications to Citizens and Partners<br />
• Develop and distribute program and organizational news<br />
• Administer organizational social media<br />
• Implement organizational marketing and public relations plans in counties<br />
• Consult on regional/county marketing plan development<br />
• Plan and coordinate Extension and Outreach representation in major events<br />
• Leverage opportunities to represent <strong>Iowa</strong> <strong>State</strong> through the extension and outreach network<br />
• Provide communication support for presidential community visits<br />
• Develop and maintain Web content on main ISU Extension and Outreach pages<br />
• Act as ambassadors for the organization within the university and across the state<br />
• Build awareness of programs of distinction<br />
Staff/Council Communication and Training<br />
• Provide internal communications (staff and extension council advancement updates)<br />
• Develop “advancement ambassadors” (staff and council)<br />
• Support participation in major events (County 100 th Anniversaries, <strong>Iowa</strong> <strong>State</strong> tailgate tours)<br />
• Train staff on <strong>Advancement</strong> related topics and mission/vision/values positioning<br />
Educate Decision-makers/Stakeholders (state, local, federal)<br />
• Identify, draft, and publicize program/regional impacts and public value<br />
• Aggregate, maintain and share impact data at the organizational level<br />
• Support various stakeholder report development and distribution<br />
• Develop educational materials for decision-makers on our impact and value<br />
Development/Philanthropy Support<br />
• Actively support efforts to build the prospect pipeline, partnership development,<br />
communications<br />
• Train staff/councils on their role in supporting development efforts<br />
Vice President for Extension and Outreach Support<br />
• Champion VP initiatives, messages, and themes<br />
• Strategically position organizational impacts, programs of distinction<br />
• Support VP public speaking/media events and partner relations<br />
Your Connections to <strong>Organizational</strong> <strong>Advancement</strong>:<br />
• Follow communications from the Vice President – See You There Blog at<br />
http://blogs.extension.iastate.edu/seeyouthere/ .<br />
• Watch videos that tell our story: 2011 Annual Report at<br />
http://www.extension.iastate.edu/communications/2011AnnualReport/<br />
• Read Monthly <strong>Advancement</strong> Updates provided by <strong>Advancement</strong> specialists.<br />
September 2012
Change language