Organizational Advancement Resource Guide - Iowa State University

Organizational Advancement Resource Guide
An informational tool for ISU Extension and Outreach staff and county council members
ISU Extension and Outreach Organizational Advancement Web page:
http://www.extension.iastate.edu/externalrelations/
Marketing Resources: http://www.extension.iastate.edu/externalrelations/marketingmaterials.html
wordmark and red bar graphics, county marketing tools, event displays, signage, Monthly Focus tools,
media resources, name badge and business card order forms, social media policies, staff training,
stationery, and video resources
Templates: http://www.extension.iastate.edu/externalrelations/templates.html
county brochure, county marketing plan, stakeholder reports, flier, postcard and nametag templates,
PowerPoint slides and others as they are designed
Public Value Training:
http://www.extension.iastate.edu/externalrelations/marketingmaterials/publicvalue.htm
Self-study materials to help identify and share the public value of your work
Visual Identity Guide:
http://www.extension.iastate.edu/externalrelations/marketingmaterials/vimanual.htm
Guidelines, resources and examples of properly branded ISU Extension and Outreach marketing materials.
Editorial Style Guides: http://www.marketing.iastate.edu/identity/graphic/editorial/
The university encourages clarity and consistency in its messages. Use this guide to help write internal and
external communications.
Web stats: http://www.extension.iastate.edu/webstats/
Provides an overview of the activity for your website during a specified period of time. New reports are
posted monthly.
Extension Online Store: https://store.extension.iastate.edu/
Access and order educational materials, publications and multi-media. Apparel and marketing items also
available. Be sure to log in with your user name and password to order or view marketing items.
Video:
Video is a powerful tool that we can use to tell our story.
Continuous loop of videos: http://www.extension.iastate.edu/videos.htm
YouTube channel organized into playlists: http://www.youtube.com/user/IowaStateExtension
Social Media:
Social media and associated networks are viewed as significant forms of public communication.
Policy: http://www.extension.iastate.edu/Documents/SocialMedia/Social_Media_Policy.pdf
Facebook: http://www.facebook.com/iowastateuniversityextension
Twitter: http://twitter.com/isuextension
Blogs: http://blogs.extension.iastate.edu
For assistance contact your Advancement Specialist, Natasha Neal, natneal@iastate.edu, 515.494.9225

What Does Organizational Advancement Do?
Organizational Advancement is one of four functional units that define Iowa State University Extension
and Outreach administrative structure. Organizational advancement establishes organizational
conscience to stay true to mission, vision and values. At the heart of organizational advancement are
initiatives that advance our organization by garnering support, aggregating and sharing our collective
impact, strengthening our brand, communicating our value and executing on our strategic plan. We
work with and rely on Extension and Outreach faculty, staff and council members; and key partners
across the university to develop and support these efforts as fellow advancement ambassadors.
Responsibilities of the organizational advancement team are outlined below.
Organizational Marketing and Communications to Citizens and Partners
• Develop and distribute program and organizational news
• Administer organizational social media
• Implement organizational marketing and public relations plans in counties
• Consult on regional/county marketing plan development
• Plan and coordinate Extension and Outreach representation in major events
• Leverage opportunities to represent Iowa State through the extension and outreach network
• Provide communication support for presidential community visits
• Develop and maintain Web content on main ISU Extension and Outreach pages
• Act as ambassadors for the organization within the university and across the state
• Build awareness of programs of distinction
Staff/Council Communication and Training
• Provide internal communications (staff and extension council advancement updates)
• Develop “advancement ambassadors” (staff and council)
• Support participation in major events (County 100 th Anniversaries, Iowa State tailgate tours)
• Train staff on Advancement related topics and mission/vision/values positioning
Educate Decision-makers/Stakeholders (state, local, federal)
• Identify, draft, and publicize program/regional impacts and public value
• Aggregate, maintain and share impact data at the organizational level
• Support various stakeholder report development and distribution
• Develop educational materials for decision-makers on our impact and value
Development/Philanthropy Support
• Actively support efforts to build the prospect pipeline, partnership development,
communications
• Train staff/councils on their role in supporting development efforts
Vice President for Extension and Outreach Support
• Champion VP initiatives, messages, and themes
• Strategically position organizational impacts, programs of distinction
• Support VP public speaking/media events and partner relations
Your Connections to Organizational Advancement:
• Follow communications from the Vice President – See You There Blog at
http://blogs.extension.iastate.edu/seeyouthere/ .
• Watch videos that tell our story: 2011 Annual Report at
http://www.extension.iastate.edu/communications/2011AnnualReport/
• Read Monthly Advancement Updates provided by Advancement specialists.
September 2012