Boxoffice-May.27.1963

Representatives of Variety Clubs International tents, which were winners of the 1962 Heart Awards, 

ore shown with international at the annual convention Joe 

officers hlouston. Left to right are in 

Cifre of Boston, whose New England Tent 23 was o winner of the award with Great Tent 

Britain 

36; Rotus Harvey of San Francisco, international chief barker who was re-elected; Rex North of 

London, chief barker of the British tent, and Jack Beresin of Philadelphia, chairman of 

international charities and past international chief barker Story on page . . . 6. 

Showmanship Campaign 

"FLIPPER" 

M-G-M 

-See Showmandiser Section 

>NAL EXECUTIVE EDITION

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irnATCHER. 

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2 7, 9 6 3 

No. 5 

LIKE 

WHITHER ROADSHOWS? 

so many things in this business, 

the pendulum that swung too far 

in the direction of roadshows is swinging 

back. But this does not mean it will 

swing all the way back to the extreme of 

no roadshows at all, as Milton H. London, 

executive director of National Allied, 

avers. True, the boxoffice performance of 

some of these productions has been disappointing 

and, in at least two recent instances, 

highly unprofitable for both producer 

and distributor, perhaps moreso 

than for the exhibitor. But this was due 

largely to the excessive costs of filming 

these particular pictures. However, a 

change in the trend, which at first was 

overdone, appears to be in the making. 

This was indicated several weeks ago 

when Paul Lazarus jr., executive vicepresident 

of Samuel Bronston Productions, 

announced the policy that would 

apply to "55 Days at Peking," which is going 

into release on a hard-ticket basis during 

the ensuing week. That policy, Mr. 

Lazarus said, would be on a limited basis, 

the plan being "to move premium product 

into the market as quickly as possible, 

as long as it did not jeopardize 

maximum returns," 

Not moving premium product into the 

market quickly enough is the rub with 

exhibitors, particularly when the market 

was being flooded with roadshow product, 

causing a holdback of release, not only 

for those pictures but shutting off the 

outlets for so-called regular product. 

Many good attractions were held up by 

this jam. This created an extremely bad 

condition in situations where three or 

more hard-ticket runs were going on simultaneously. 

The sensational business that attended 

"The Ten Commandments," which was 

the first of the big blockbusters, and 

"Ben-Hur," which followed, may be attributed, 

in part, to their being alone in 

that market. But, with three or more 

hard-ticket attractions competing with 

one another at one and the same time, 

that bonanza began to lose its sparkle. 

A little over two years ago, when it 

first appeared that the roadshow trend 

would be carried too far, we commented 

on the situation, asking 

"Will this have a tendency to further 

slow the release to subsequent runs, both 

in the neighborhoods and surrounding 

areas? Or will it trigger an extension of 

the recent trend of first runs in the residential 

sections? If so, won't this cause 

another round of increases in admission 

prices and, again, cut down the attendance?" 

Time has answered those questions; 

unfortunately, in the affirmative, which 

has had a negative effect. 

The scarcity of first-run outlets in major 

cities caused by long-run policies of 

roadshow attractions has created an inordinate 

problem for producer-distributors, 

particularly those who, in answer 

to exhibitor complaints about a product 

shortage, have increased their production 

programs. This lack of first-run theatres 

has required multiple-run bookings, 

which, experience has shown, is not always 

the best policy, either for distributors 

or exhibitors. The fast playoff does 

not always pay off and, more often than 

not, puts a low ceiling on a picture's potential. 

Despite these and other drawbacks, the 

roadshow policy has its good points 

when it is conducted on a moderate scale 

—and, we believe, it is here to stay. About 

a half-dozen such attractions are being 

readied for release within the next year 

and several are in preparation for later 

release. And, with the extension of the 

building program for Cinerama houses, 

the product needs inherent therein will 

have to be supplied. So roadshows are not 

"on the way out." 

What we said on this page back in 1960 

bears repeating 

The adage, "Any virtue carried to excess 

can soon become a vice," may aptly 

be applied to the overall situation. There 

is value— great value — in the industry 

being able to offer the public the largest 

possible number of high-quality pictures. 

But the manner in which they are offered, 

and made available, is a highly important 

adjunct, not only to those individual 

pictures, but to the business as a 

lohole. 

The industry must take a long-range 

view in its search for ways aiid means to 

upbuild public interest in its products. 

And it must, at the same time, give consideration 

to the interests of the purveyors 

of those products— the exhibitors. It 

must, therefore, steer clear of the dangers 

of limiting its field and, consequently, 

its patronage, inherent in folloioing the 

pattern of the so-called "legitimate" theatre. 

It must NOT gear itself to making 

its profit out of a few pictures showing 

in a few houses. 

This business was designed for the 

many, not for the few. If only by virtue 

of the strength implicit in numbers, it 

should seek to attain the peak of patronage 

at every level of price and class. 

(X^JUf^

: vith 

: May 

: 

;, 

j 

i 

20TH-FOX NETS $2,292,945 

IN THE FIRST QUARTER OF 1963 

I 

Firm Is 'Off to Good Start/ 

Darryl Zanuck Informs 

Stockholders Session 

NKW YOKK Uiiriyl F Zanuck rode out 

till' storm of thf first stockholders meeting, 

at which he presided 

as president. Tuesday 

i21). and his Initiation 

in the chore was 

a .stormy one. It was 

apparent that a large 

number of the shareholders 

had gone to 

ih? meeting with 

chips on their shoulders, 

seeking answers 

to the huge losses experienced 

by the 

company in recent 

i.irr>l 

years. Zanuck rode 

with the punches and came back with the 

answers that appeared to placate, if not 

completely satisfy, his questioners. 

Zanuck led off with a note of good cheer, 

when he announced that 20th-Fox had 

earned a profit of $2,292,945 in the quarter 

'•nded March 30 The net. equal to 90 cents 

per share, compared with a loss of $513.- 

.•)87 in the flr.st quarter of 1962. He em- 

|)hasi/.ed that the cash advances from exhibitors 

for "Cleopatra," now in the neighborhood 

of $15,000,000, were not reflected 

in the 1963 first quarter earnings. He said 

.s.iti.ifaction with the results. 

Staling that new procedures had been 

m.stltuted and sub.stnntlal economies ef- 

(>'ct('d. Zanuck cited a few by pointing out 

that certain .sales offices, here and abroad, 

had been eliminated without Impairing efficiency. 

He .laid domestic film Inspection 

and .shipping facllltle.s had been turned 

.iver to lndei>endent organlxtttlons and the 

rasi of executive management had been 

by approximately 50 per cent. 

ii-rttirrd 

A .ninificiint reduction In the bank debt 

! th. company wa.s dlsclo.sed by Zanuck 

i^liii Milil that, when he as.sumed the office 

of pre.sl 

date was $162,715. j. 

Asked about Elizabeth Taylor's earnlngB f 

on "Cleopatra," it was explained that abet' 

received $1,720,000 for her work and wiUt 

be entitled to ten per cent of the groaii 

after it reaches $7,500,000. i 

QIESTION EXPENSE CUTS 

Lewis Gilbert, a "regular" at stockholder - 

meetings, questioned the reported ndiu 

tion in overhead and the cuts in execut:. 

salaries. Zanuck made comparisons of .-a. , 

aries between present management aiivi 

the former administration. He said that his 

son. Richard, head of the studio, was pflid« 

$1,000 a week, whereas his predecessor,^ 

Peter Levathes, received $3,000. Poe, he 

said, was being paid $1,150 a week, where- 

as Murray Silverstone, who previously han-t{ 

died many of Poe's duties, was paid $3JKjP| 

Joseph Sugar, general sales manager, hum 

a salary of $1,000 a week: his predeceaaorjj 

Glenn Norris, was paid $1,500. Harokr 

Rand, director of world publicity, has srl 

salary of $650 per week; in this lnstance.i;| 

Zanuck named Charles Einfeld as Rand.' 

forerunner, stating that EinfeWs sakr 

had been $3,800 a week. 

As to the compensation to officers . | 

executives. Zanuck said the total 

now 

$1,600,000 per year, whereas it forir. 

was $3,132,000 and he promised that ::, 

would be a further cut of almost 50 peiji 

cent within a year. On reduction of ?»•€ 

sonnel. Zanuck said home office employeJ 

had been reduced by 95, branch offices bjj l^ 

317 and foreign offices by 319. The perl 

manent studio staff has been cut to 100 I 

ASKS END TO CONTRACTS 

Jack Schaefer. a stockholder, attackeo 

the long-term contracts of William Michel 

Spyros P. Skouras and Einfeld. after ter 

mination of services and asked that th 

agreements be scrapped. Schaefer alsquestioned 

the ability of Richard Zanur 

as studio head at the age of 28 and il. 

Sl.OOO-a-week salary. Darryl Zanuck .sa. 

It was true that Richard was only 28. b ; 

he had grown up in the Industry and hi> 

worked in every department of the con 

pany. Zanuck sr. said that he, himself, hi 

been the head of production at Wa: 

Bros, at the age of 24 and that his .'•i 

had been $5,000 per week. He said hi> 

probably could make more money w. 

other companies which would be glad 

have him. Later. Harry Brandt, one of V. 

largest Individual stockholders of 20i: 

Fox and chairman of Trans-Lux C. 

said that Tians-Lux was ready to 

young Zanuck anytime he wanted to 1' 

20th-Fox. 

Walter W. Welsman. another shan 

holder, said it was time to look ahead ar ' 

forget the past because 20th -Fox ha e 

turned the corner. He was applauded whc 

he recommended a vote of confidence t< 

the present management. 

In answer to a question, Zanuck said tl 

BOXOFnCE : 

27. 1««

f 

f^H 

cimpany was investigating the possibility 

o' moving to new quarters in New York 

aid a more moderate overhead. He also 

said consideration was being given to the 

n oving of the company's DeLuxe Laboratories 

to New Jersey. 

Zanuck said that, based on present busin'ss, 

"The Longest Day" would take in 

S:;0.000,000 in film rentals worldwide. 

The entire slate of directors was reelected, 

although Gloria Parker, repeating 

hn- pitch of last year, again nominated 

E'.izabeth Taylor for the board. The actress 

dd get more than 200 votes. Re-elected to 

the board were Robert L. Clarkson, Adam 

L Gimbel, Donald A. Henderson, Robert 

L'hman. Francis S. Levien, Kevin C. Mc- 

Cann, Fred L. Metzler, William C. Michel, 

Thomas A. Pappas, Seymour Poe, Spyros 

P Skouras. Jerome A. Straka, Gen. James 

A, Van Fleet and Darryl Zanuck. 

A proposal by Lewis and John Gilbert, 

stockholders, for the adoption of cumulative 

voting in the election of directors wa.

2,437 

!'• 

' 

^ 

London, Boston Tents Win 

Variety Heart Awards 

HOUSTON—London Tent 36 and New 

EnKland Tent 23 In Boston were announced 

as winners of the Annual Heart Awards of 

Variety Clubs International at the concludlnu 

event of the 36th annual VCI convention 

FYlday night 'n> at the Rice Hotel 

In Houston. This marks the first year 

In the history of the organization that two 

tents were selected to receive the honor. 

Honorable mention went to Indianapolis 

Tent 10. 

At the formal dinner in the Grand Ballroom 

of the hotel. Dr. Denton A. Cooley of 

Houston received VCIs 1962 Humanitarian 

Award. 

San Francisco was selected as the site for 

the 1965 convention. The 1964 convention 

site previously was set for Buffalo, N.Y. 

The committee which selected the cowinners 

of the Annual Heart Awards presented 

annually to the Variety Tent which 

Is Judged to have been the most outstanding 

because of Its charity work, was compa-jed 

of John T. Jones Jr.. president of 

the Houston Chronicle: Wlllard Walbridge. 

vice-president and general manager of television 

station KTRK: David H. Morris, 

general manager of radio station KNUZ 

and VCIs officers, George W. Eby, John 

H Rowley and Edward Emanuel. 

The London tent ral.sed nearly a million 

dollars to help more than 300,000 sick, 

needy or handicapped children In 200 charities 

and also originated the "Sunshine 

Coach" project for transporting physically 

handicapped children. The Boston tent 

raised more than half a million dollars In 

1962 m Its "Jimmy Fund" drive for support 

of the Children's Cancer Research 

Foundation. The Indianapolis tent by 

means of a telethon, contributed $80,000 

for Its beneficiaries. 

At the closing banquet a group of commentators 

Including entertainer Larry 

Grayson; advertising executive Fred Nahas; 

radio commentator Paul Boesch and 

newspaper columnist Forreit Frank detailed 

the charitable work of the 36 tents. 

Dr. Cooley. who received the coveted Humanitarian 

Award, is professor of surgery 

at Baylor University, College of Medicine 

and chief of cardiovascular service at the 

Texas Children's Hospital in the Texas 

Medical Center in Houston. He is internationally 

known for the development of 

techniques in heart surgery. 

The award was presented to Dr. Cooley 

by Oveta Gulp Hobby, president and editor 

of the Houston Post and former Secretary 

of Health, Education and Welfare under 

President Eisenhower. Dr. Cooley joins an 

illustrious group of Humanitarian Award 

winners which includes Sir 'Winston 

Churchill, Dr. Jonas Salk, Dr. Albert 

Schweitzer, Helen Keller. Bernard Baruch. 

Sister Elizabeth Kenny and Father 

E. J. Flanagan, 

The banquet was hosted by the Coca- 

Cola Company. Among the dais guests were 

Rotus Harvey, Jack Beresin, Ralph Pries, 

George Collard, John H. Rowley. Edward 

Emanuel, James Carreras, George Hoover. 

Joseph Podoloff, James Balmer. George W. 

Eby. C. J. Latta, Joe Polichlno, Robert L. 

Phil Strong, Lloyd Ownbey, Harold 

Bostlck, 

Shulman. Charles Okun, Leslie T. Hunt. 

A. J. Goodlatte, Harry Kodlnsky, William 

Brizendlne. Nat Nathanson, O. J. McCullough 

and Houston Mayor Lewis Cutrer. 

Tent-by-Tent Report on 1962 Heart Projects 

Comp O'ConncM for Handicapped ChlMrm $ 70,436.00 S 

Workihop for Mentally Handicapped 50,000 00 

$1. LouK Day Nurwry 20,33100 

Variety Club Growth & Ocyolopmanl Cmtor 27,98« 00 

Otilo Boyt Town 56.109 00 

Rchobilitotion Center S,S26 00 

Voricty Comp Thochcr 1,000 00 

) 

Riley Memorial tor Crippled Children 57,217 00 

Variety Research Center 5.807 00 

Variety Club Heort Hotpilal 111,544 00 

Variety Comp Hondlcopped Children 79,014 00 

Variety Club Cpilepiy Center 37.130 00 

Cyttlc Fibro.ii 1.510 00 

Chlldren'i Sight Center 3.572 00 

Dallai Ser«i 

Distributing Co., Ltd.. motion picture dU 

tribution subsidiaries of Wamer Bros. Pictures. 

Lederer is director of advertising 

and public relations for the parent anc 

.subsidiai-y companies. 

Goldstein, who joined Warner Bros la.< 

July, formerly was vice-president and >:' 

eral sales manager of Allied Artist.s P:. 

tures. He was with AA for 17 yoar 

Previously, he had held various sales posi.' 

tions with Metro-Goldwyn-Mayer durlnil 

a 20-year association. 

Lederer has headed the Warner Bros, 

vertising and public relations depa 

for the past three years. With the 

since 1950, he started as an advei 

copy writer and later became assistant 

tional advertising manager and a staff ] 

duccr at Warner Studias in Bui 

Calif. He entered the motion picture Jn 

dustry in 1946 as an advertising copy write 

for Columbia Pictures, where he was »i 

.ôciated until he joined Warner Bros. 

WB. Sinatra and Martin 

To Make 'Robin. 7 Hoods' 

M;\V V01;K Jack. L W;u lur. pn. 

of Warner Bros., has concluded an agreci 

mint with Sinatra Enterpri.ses for the fltarj 

ins of "Robin and the 7 Hoods," starrlr 

Frank Sinatra and Dean Martin • 

I\inavislon-Technlcolor picture that 

bi' a joint venture of WB, Slnatr:\ 

Martin's Claude Productions. Prodini. 

will bt-gln in October. 

rhis continues Warner Bros." assoclnMi 

with the two stars, who went before tl, 

cameras May 22 In "4 for Texas," tl 

Technicolor western with Anita Ekbe\ 

nnd Ursula Andre.ss also starred and Brt 

Davis also playing a part under the d:: 

lion of Robert Aldrlch. who pro! 

What Ever Happened to Baby Jane" 

fh.stiibuti'fi by Warner Bro.s 

Marshall Heads Colosseui 

Bruce Marshall of Denver Is the pi 

dent of the Colo.sseum of Motion Pic 

Snle.sinen. Last week an article In 

DFFicE on a new wage contract for 

: 

.iftlesmen Bruce C. Warren was li.sti: 

Colo.sseum president. The name appta 

incorrectly in a news relea.se from lATi 

W 

BOXOmCE :: May 27. V.

I 

; 

The 

Misleading TV Ads 

|To Be Eyed by FTC 

NEW YORK—The Federal Trade Comjjmission 

has promised to look into com- 

Iplaints over unethical advertising of tele- 

[vision programs in newspapers. In a joint 

niove by Theatre Owners of America and 

lAUied States Ass'n, attention was called to 

Ithe alleged misleading ads in a letter, written 

•by John Stembler, president of TOA, to the 

Federal Ti'ade Commission. 

letter pointed out that televised motion 

pictures often were termed first-run 

a tractions in the newspaper ads and also 

wore described as being in Cinemascope 

a id other processes. Stembler contended 

iliat the inference was that the pictures 

tt re being shown for the first time anywhere, 

instead of the first time on tele- 

1 vision in a particular city or area. As for 

televised picture being in Cinemascope, 

t,aStembler said that such a process was possible 

only in a theatre and could not be 

transferred to a television screen in the 

same ratio and scope. 

Stembler's letter was turned over to 

William Hill, an attorney for the Federal 

Trade Commission, who said the PTC 

would probe the complaints in the public 

interest. He said that while most persons 

were aware of the fact that pictures were 

shown first in theatres, there were some 

who might believe that an advertised television 

motion picture was being shown for 

the first time anywhere. In a letter to 

^ 

Stembler, Hill said the matter would receive 

the Commission's attention and would 

report back the findings. 

The misleading ads had been discussed 

at the TOA board of directors and executi\e 

committee meeting in Washington 

in March when action on the issue was 

authorized. It later became a joint project 

pi both TOA and Allied. 

MGM Quarterly Dividend 

NEW YORK—The board of directors of 

MGM has voted a quarterly dividend of 

57 '2 cents, payable July 15 to stockholders 

3f record June 14. 

COMMISSIONED — Edward L. Hynian, 

American Broadcasting:-Paraiiiount 

Theatres vice-president, is 

cjmmissioned an admiral in the Great 

Navy of the state of Nebraska. Making 

the presentation is Capt. Don 

Shearer of the Nebraska Safety Patrol, 

representing Gov. Frank B. Morrison. 

JXOmCE :: May 27, 1963 

ALLIED STATES BULLETIN REPORTS: 

'Definite Progress Made 

On Film to TV Problem 

Roadshow Era at an End, 

Allied States Ass'n Says 

Detroit— "The blockbusters have 

boomeranged" is the presumably jubilant 

declaration of Allied States 

Ass'n in a recent report released by 

executive director Milton H. London. 

The exhibitor group has long spearheaded 

the attack on roadshows and 

now points to the apparent end of this 

"trial and tribulation imposed upon 

the industry." 

Hailing "Cleopatra" as "the roadshow 

to end all roadshows" and noting 

that only one film in production, "The 

Fall of the Roman Empire," is planned 

for roadshow release, Allied comments: 

"Experience with roadshow productions 

has resulted in financial disaster 

for several of the film companies. 

Those film companies which steered 

clear of the restricted roadshow market 

and continued to supply boxoffice attractions 

for general release are prosperous 

and in sound financial condition." 

More Home Video Viewers 

To See Heavyweight Bout 

NEW YORK—The home telecast of the 

world heavyweight title bout between 

Sonny Liston and Floyd Patterson on July 

22 will be extended into an additional 100 

communities in the United States and 

Canada, according to Daniels and Associates, 

Inc., of Denver, which will provide the 

telecasts. The fight will be held in Las 

Vegas, Nev. 

The facilities of Cablevents, Inc., a subsidiary 

of Daniels and Associates, will link 

the communities to master antennas in 

large cities and enable about 250,000 persons, 

who otherwise would be blacked out. 

to see the bout on home television. The 

appointment of Cablevents was announced 

by Frederic H. Books, president of Sports- 

Vision, Inc., which holds ancillary rights to 

the promotion. 

Bill Daniels, president of Daniels and 

Associates, said that the extension of home 

TV on the Liston-Patterson fight was part 

of a program to provide continuing events 

of an entertainment, sports and cultural 

nature for community antenna television 

systems. 

WB 12^2 Cent Dividend 

NEW YORK—The board of directors 

Warner Bros. Pictures has declared a dividend 

of 12 '2 cents per share on the company's 

common stock, payable August 5 

to stockholders of record July 1'. 

of 

DETROIT—Allied States Ass'n members 

are informed by Milton H. London, executive 

director, that 

"progress is definitely 

being made toward 

resolving the catastrophic 

situation of 

suicidal competition 

from current major 

motion pictures on 

free television." 

This information 

was carried in the organization's 

Allied 

Report for May. London, 

with Jack Ann-^Miltostrong, Allied presi- 

H. London 

dent, and Ben Marcus, chairman of the 

board, is a member of the joint exhibitor 

committee, of which Theatre Owners of 

America also is a participant, that has discussed 

the problem of recent films on prime 

television with the presidents of five of the 

seven major companies. Later this month 

meetings will be held with the remaining 

two, Warner Bros, and Universal Pictures. 

The published report further states: 

"All of the discussions to date have been 

friendly, sincere and productive. Each of 

the film companies seems anxious to find a 

way of escaping from the clutches of this 

Frankenstein monster which the film companies 

have created. 

"The film companies are being financially 

hurt to a greater degree than even the 

exhibitors, by the release of major motion 

picture product for showings on prime television 

time. Not only are the film companies 

being deprived of substantial revenue 

from their current theatre releases by 

this unfair television competition, but they 

are also losing tremendous income from reduced 

television production. Each motion 

picture sold to television replaces four onehalf 

hour television programs previously 

produced by the film companies." 

Films on prime TV time are described in 

the Allied Report as a "most serious threat 

to the continued existence of the motion 

picture industry. This fact is recognized 

and admitted by all responsible parties. A 

determined effort is being made, as a matter 

of self-preservation, to slow down the 

flood of top motion picture product, much 

of it current, which is being released to 

television. Progress is being made in resolving 

the complex problems involved." 

American International Pictures is commended 

in the report for its agreement to 

refrain from selling any of its theatrical releases 

to television for a five-year period. 

Exhibitors are urged to reciprocrate by 

buying and playing all AIP product available. 

"All exliibitors must back American International 

with positive action," London 

said, "if they want this serious problem of 

current movies on TV to be solved." He reported 

that the response from exhibition 

has been "immediate and effective. Booking 

of American International Pictures 

surged all over the country."

20 

Both 

" 

Ql'lt'K ACTION ON SLOGAN—The "ToniKht Is a Good Night to Go Out 

to a Movie" sloKan Kained attention rapidly in the entertainment page of the 

Detroit News. II. H. Kschbach of the News advertising department, wrote: "Reeelved 

your BOXOFFICK Magazine Monday the 13th. Thought your suggestion of 

•Tonight and KVKRY NIGHT Is a Good Night to Go Out to a Movie" very good. 

Ised it in our movie direetory today iMay 151." Part of the directory, showing 

how the slogan was spotted, is reproduced above. 

Seven Arts to Distribute; 

Starts With Newley Film 

NKW YORK Si'. I II Ait.s FrociucUou.s. 

which hiui been dlsinbutliiK Its feature 

product throuKh major releasing companle.s. 

will enter theatrical distribution It- 

.self with the Bryanston-Sevcn Arts picture, 

"Tlie Small World of Sammy Lee," the 

fli-st of four .speclalUed attractions slated 

for Seven Art.

.tSt'l 

I 

HOLLYWOOEX—Eugene 

' 

' 

Name Allen V. Martini 

To Theatre-Vision Post 

HOLLYWOOD—Allen V. Martini has been 

lamed coordinator of sales and operations 

of Theatre-V i s i o n 

Color Corp., the National 

General Corp. 

subsidiary now developing 

a national 

closed circuit color 

television network 

for theatres, it is announced 

by Irving H. 

Levin. Theatre-Vision 

president and executive 

vice-president of 

NGC. 

V. Martini Martini, prior to 

assuming his The- 

Jt re- Vision position, served as sales expcutive 

for ZIV television programs and 

ater with ZIV-UA Television, both in New 

Sfork and Los Angeles. He formerly was 

issociated with RKO Studios for many 

,'tars where he was responsible for proluction 

activities. He also helped form 

,''ilmakers 

Productions, Inc. 

National General, a diversified industrial 

;ompany, operates 220 motion picture theiti-es 

in 16 western states. Through its 

ecently formed Theatre-Vision subsidiary, 

^GC is the exclusive U.S. distributor to the 

commercial theatrical entertainment iniustry 

of General Electric Co.'s Talaria 

projector. 

iSower Champion to Advise 

pn Theatre-TV Programs 

V. Klein, president 

of National General Corp., has anjiounced 

the signing of Gower Champion to 

1 five-year contract as program advisor for 

National's new Theatre-Vision Color Coi-p. 

ubsidiary. In addition to counseling on 

arious phases of the new closed-circuit the- 

.tre color television network, Champion 

iU produce and direct the initial live 

leraonstration of the system scheduled for 

ite June in Los Angeles. When the net- 

/oi'k starts full-scale operations early in 

964, Champion is expected to produce and 

irect other shows on a non-exclusive basis 

or Theatre-Vision which uses General 

;iectric's new Talaria projector. 

Jara. Names Henry Ehrlich 

exploitation Assistant 

NEW YORK—Henry N. Ehrlich, who has 

een serving in special exploitation assignleuts 

at the Paramount home office, has 

eeu named assistant exploitation manager 

y Bernard Berlin, exploitation head. Ehrch 

will assist Serlin in all phases of Paralount's 

field merchandising activities, inluciing 

the supervision of the field staff in 

le U.S. and Canada. 

Piior to joining Paramount as midwestn 

field representative in Chicago, Ehrlich 

as special promotion director for Pood 

air Stores in Philadelphia. He was also 

>sciciated with the Small Co. motion picire 

agency in Hollywood following World 

'ar II and later was promotional director 

T the Detroit Symphony Orchestra. He 

as earlier associated with Paramount at 

le Hollywood studio while he was a stunt 

at the University of California. 

Key to Future Meetings 

By Para, in Four Cities 

NEW YORK — Paramount Pictures will 

hold "Key to the Future" meetings outlining 

the company's 

product lineup for 

the next 12 months 

for the regional sales 

managers, 

managers and branch 

staffs throughout the 

country under the direction 

of Charles 

branch 

' 

Boasberg, general 

sales manager, starting 

Monday (27). 

Boasberg and other 

members of the home 

office executive staff 

Charles Boasberg: 

will attend all four meetings, which will 

be held in Atlanta, May 27, 28; in New 

York, June 4,5; in Chicago, June 10, 11 

and in San Francisco. June 13, 14. A 

similar meetinig was already held in Toronto 

for the Canadian division. 

The meetings will focus on "Hud," "The 

Nutty Professor," "Donovan's Reef," "Come 

Blow Your Horn," "Duel of the Titans," 

"Wives and Lovers," "A New Kind of Love," 

"All the Way Home," "Who's Minding the 

Store?" "Fun in Acapulco," "Invitation to 

a Hanging," "Who's Been Sleeping in My 

Bed?" "Paris When It Sizzles," "Seven 

Days in May," "Love With the Proper 

Stranger," "Lady in a Cage," "Becket" and 

"The Carpetbaggers," all but five of these 

pictures already completed. 

Participating in the Atlanta meetings 

' "^ "1 ftL^ \ 

will be W. Gordon Bradley, regional sales 

manager, and the following branch managers. 

Kip Smiley, Charlotte; Fred Mathis, 

Jacksonville; Tom Donahue, Memphis, and 

Milton Aufdemorte, New Orleans. 

The New York meetings will be attended 

by John G. Moore, regional sales manager 

from Boston, and Herb Gillis, regional head 

from Washington, and the following branch 

managers, Myron Sat tier. New York; 

Daniel Houlihan, Buffalo; William Meisr, 

Cmcinnati; Harold Henderson, Cleveland; 

Henry Germaine, New Haven; Don Hicks, 

Philadelphia, and Howard Nicholson, Pittsburgh. 

Also joining in the New York meeting 

will be Tom W. Bridge, assistant general 

sales manager; Hugh Owen, eastern 

sales manager; Alfred Taylor, western sales 

manager; Edmund C. DeBerry, circuit sales 

manager, and Jack Perley, Ben Shectman, 

Joseph Moscaret, Mario Ohio, Martin 

Schank and Fred LeRoy. home office. 

Bridge, Owen, Taylor, Perley and Shectman 

will also join Boasberg at the Chicago, 

Atlanta and San Francisco meetings. 

Attending the Chicago meeting will be 

G. R. Frank, regional sales manager, and 

the following branch managers: Thomas 

Duane, Detroit; Ted Ki-assner, Indianapolis; 

Howard Ross, Milwaukee; Jess T. 

McBride, Minneapolis; Bernard Brager. 

Dallas; Charles Caligiuri, Des Moines; 

Harry Hamburg, Kansas City, and Harry 

Haas, St. Louis. 

The San Francisco meeting will be attended 

by the following branch heads; 

Ward Pennington, Los Angeles; James 

Ricketts, Denver; J. H. Swonson, Salt Lake 

City; Harry Haustein, San Francisco, and 

John Kent, Seattle-Portland.

" 

has 

: May 

Film Advertising Reject in Detroit 

By Radio Station Poses Problems 

DETROIT—flcfusal of advertising for 

Frtc, White and 21" at the Fox Theatre 

by station WXYZ has raised a number of 

Issues InvolvlnK rights and responsibilities 

of the film critic, relations of television 

and rado with motion pictures, relations 

between editorial and advertising departmenui. 

freedom of the press and special 

rcrecnlngs for critics. 

The decision of the Fox Theatre not to 

hold spolnl(d to the common ownership 

by AB-PT of WXYZ and of his major oppo.-iltlon. 

United Detroit Theatres, owner 

of four first runs: "I don't think anyone In 

AB-PT would want to tear down theatres. 

And I don't think a critic employed by 

them should advocate tearing down theatres 

Some of the difficulty arises from Osgood's 

Independent appeai'ance on his own 

Show World program, and at another time 

on a short proKram spon.sored by UDT. in 

the morning. Woodrow Fraught, president 

of UDT. made the distinction clear— "On 

Show World he Is completely Independent, 

ond l.s a critic. In fact. It Is not unu.sual 

for him to pan some of our pictures. " This 

happened Tluirsciay with one film .showing 

at a UDT house, confirming Osgood's 

natural Independence n» a critic. 

O.sgtHxl had no knowledge of WXYZ's 

rrfu."»al of time to advertl.se the film In 

fact, the odvertlslng .salesmen of the stotlon 

are In.stnicted not to Inform him of 

such developments, to avoid any Influence 

of odvertlslng department ui)on editorial 

Independence WXYZ appears to operate 

on a con.servatlve policy In accepting screen 

advertising. About the same time It also 

refused to sell time for "The Seducers" to 

the Adams Theatre. 

The original Lssue of special critic's 

screenings bolls down to a conflict of two 

philosophies on the subject: ili the posl- 

10 

tion suggested by Brown that there is no 

reason for the exhibitor to go out of the 

way to screen if he is certain of an unfavorable 

review; and i2) Osgood's view that 

the critic's duty is to review pictures of 

Interest to the public. In this case it involves 

editorial enterprise in going out to 

see pictures at some persontil Inconvenience, 

rather than just waiting for a special 

screening invitation. 

Capri to Release TV Show 

'Macbeth' Theatrically 

NEW YORK—Capn Film.s. currently distributing 

the Academy Award-winning 

documentary, "Black Fox." has signed 

a contract with George Schaefer's Compass 

Productions for the rights to distribute 

"Macbeth. 

" produced on location In Scotland 

for TV showings, theatrically In the 

U.S. 

"Macbeth, 

" which stars Maurice Evans 

and Judith Anderson, was originally presented 

on TV Nov. 20. 1960. and was 

awarded five E^mmys by the Academj- of 

Television Arts and Sciences, as the program 

of the year, the program achievement 

in drama, to Schaefer for its direction 

and to Evans and Miss Anderson as 

best actor and best actress, respectively, of 

the year. 

While the film was shown on TV In 

America, it was released by British Lion for 

theatrical distribution throughout the rest 

of the world. After It was reshown on TV 

In America. Schaefer had many Inquiries 

from people in and out of the trade as to 

whether the film would ever be released 

theatrically here. "Macbeth" rans 108 

minutes. 

YOITIIIn, .XC'TOR SIGNED — 

Screen newcomer Tony Bill is shown 

signing for ii major role in "The 

' 

Technicolor Has 40% Gain 

iln Net for First Quarter 

CHICAGO—Earnings of Technicolor, Inc., 

Hand its wholly owned subsidiaries for the 

rst quarter ended March 31, were $866,- 

137, or 33 cents a share on the 2,655,921 

s outstanding, stockholders of the 

company were informed at an annual meet- 

,ng of the company at the Water Tower 

Inn here. The amount represents an injrease 

of 40 per cent over the earnings 

"for the like period in 1962, which were 

$U3,511, or 20 cents a share on the 2,623,- 

218 shares then outstanding. Patrick Frawjjey, 

chairman of the board, made the announcement. 

Prawley stated that consolidated sales 

[for the period amounted to $18,616,166, an 

niprovement of 20 per cent over 1962 sales 

|for the same period of $14,796,100. 

The chairman added that the decline 

earnings for the full year 1963 from 

in 

those for the first half of that year were 

principally attributable to inventory writedowns, 

additional accounts receivable rest 

rves and a non-recurring loss on notes 

Hceivable taken in the third and fourth 

quarters of 1962, which aggregated about 

34 cents per share after taxes. He said further 

that shareholders per share equity had 

improved in 1962, and that the substantial 

cash flow in 1962 had resulted in a 

1- per cent increase in working capital 

3\er 1961. 

Gene Tunney, Charles Simonelli and Mel 

J;icobs, Technicolor executives, also attended 

the meeting. 

Nat Nathanson Promoted 

To AA Sales Assistant 

NEW YORK—Nat Nathanson, midwest 

division manager of Allied Artists, has 

been promoted to assistant general sales 

manager, effective May 27, by Ernest 

Sands, general sales manager. He will make 

his headquarters in the New York office. 

Nathanson joined Allied Artists as district 

manager in September 1952 and was 

laier advanced to the midwest division 

post. Prior to joining Allied Artists, Nathanson 

was eastern and Canadian sales 

manager for United Artists. 

Sands advanced Vic Bernstein from sales 

manager in the AA Chicago office to 

branch manager. 

[ulius Needelmcm Named 

Embassy District Head 

NEW YORK—Julius Needelman has resigned 

from Columbia Pictures, for which 

he was Denver branch manager since 1952. 

to become western district manager foi' 

Embassy Pictures, according to Carl Peppercorn, 

vice-president and general sales 

nanager. 

Needelman will headquarter in Los 

Angeles and also cover the Denver and 

Salt Lake City areas for Embassy and will 

oe assisted by Foster M. Blake, in the 

capacity of western sales manager. He 

5ntered the motion picture industry in 

19-8 with Columbia Pictures and has held 

1 number of sales posts with that company. 

I Disney Quarterly Payment 

NEW YORK—The board of directors of 

î'lt Disney Productions has declared a 

; quarterly dividend of ten cents per share, 

mpayable July 1 to stockholders of record 

fune 12, Roy O. Disney, president, said. 

r 

BETWEEN THE LINES 

Green Sheet Ratings 

you MAY have noted that, in the May 

issue of the Green Sheet, only one picture 

was given a GA, or general audience, 

rating, a classification formerly known as 

F or suitable for family patronage. This is 

believed to be the low point for family-type 

recommendations in the Green Sheet. 

But there is another side to the story. 

We learned that the women who review 

and rate pictures for the Green Sheet 

found themselves in somewhat of a quandary 

in regard to some of the films. In other 

words, there were a few pictures that were 

on the fringe, pictures that could have been 

rated GA or A-MY-Y, meaning recommended 

for adults, mature young and 

young. But in each there were one or two 

little scenes which made the picture a 

trifle unsuitable for youngsters. And, yet, 

their elimination would not have taken 

anything away from the picture's entertainment 

value, but, by their inclusion, they 

could not get the full blessing of the family 

rating. 

On the other hand, there are some films 

that are put in the A-MY-Y bracket, not 

because of anything sensational or sexy, but 

merely because the subject matter or lomning 

time might be boring to the real young 

tots. 

The conclusion might be that exhibitors 

who use the Green Sheet ratings in their 

advertising might look upon an A-MY-Y 

picture as one that is 99 per cent plus 

okay for family fare plugging. In other 

words, to borrow from Ivory soap, 99 44/100 

per cent pure. 

COMPO Dues 

J)UES COLLECTIONS for the Council of 

Motion Picture Organizations are coming 

in, but the pace could be faster. 

COMPO has some important projects on 

its agenda but they can't be tackled unless 

there is sufficient money in the till. 

One factor in the retarded collections 

has been the cutback in the distributors' 

sales forces. It used to be that the film 

salesmen would collect for COMPO when 

they called on their exhibitor customers 

on film deals, but the staffs have been 

substantially reduced. In some areas, exchange 

branches have been eliminated. 

Another factor is said to be a sluggish 

first 

quarter of this year for theatre business. 

With patronage picking up in the second 

quarter, collections are picking up, too. 

COMPO needs your support and you need 

COMPO. Pay yom- dues! 

New Antitrust Boss 

RESPITE the fact that the film industry 

is not a party to any impending antitrust 

suits, considerable interest was in 

evidence among industry people last week 

over the appointment of William H. Orrick 

jr. as the head of the antitrust division 

of the Department of Justice. 

Orrick, who replaced Lee Loevinger, is 

a Californian, a lawyer and a former 

-By AL STEEN 

member of the State Department. In some 

quarters, it was indicated that Orrick would 

be more active in pressing trust litigation 

than Loevinger was, although little appears 

to be known about his abilities as a 

trust fighter. There was a feeling, however, 

that some long delayed antitrust actions 

would be pressed, but so far as is 

known, the motion picture industry will 

not be involved. 

There are several antitrust suits pending 

in the courts, brought by exhibition 

interests, on the matters of clearances, 

runs and product availability, but, according 

to the Motion Picture Ass'n of 

America, the number of such cases has 

dwindled considerably in the last few years. 

It now is apparent that it will be Orrick 

who will hear appeals for changes 

in the consent decrees stemming from the 

government's antitrust suit against Paramount, 

et al. Some discussions had been 

held with Loevinger. 

Salute to 

Hyman 

\A7E HAD THE opportunity the other day 

to look at a batch of letters addressed 

to Edward L. Hyman, reflecting appreciation 

for his labors in listing pictures in 

line with his drive for orderly release of 

quality product throughout the year. We 

counted 250 letters from exhibitors and circuit 

operators throughout the countiT, 

praising him for his zeal in gathering the 

information; later we learned that that 

batch was just a part of the overall response. 

Ed took on the task originally as just a 

part-time project and then became so 

dedicated to its value that he just about 

gave it his all. 

If some of the announced release dates 

do not materialize, it is not Ed's fault. He 

lists them in the guide book as given to 

him by the distributing companies which, 

in turn, often have to reshuffle their schedules 

to conform with situations. 

In any case, Ed Hyman's self-assigned 

chore is a labor of love. And the voluntary 

letters he has received attest to the value 

of his service. 

What Is 

Obscene? 

pHE U. S. SUPREME COURT may be called 

upon to define, once and for all, the 

word obscenity. The action may stem from 

New York State Education Dept's elimination 

of two scenes in the Danish picture, 

"A Stranger Knocks." Trans-Lux Corp., 

distributor of the picture, plans to file 

an appeal from the ruling to the Board 

of Regents and, if no satisfaction is obtained 

from that body, an appeal will be 

made to the Supreme Court. 

If the high court takes the case, it will 

have to decide what is obscene and what 

is not—or at least give a definition of the 

word. This could have a strong impact 

on future censorship cases and could be 

a deciding factor of censorship in general. 

JXOFnCE :: May 27, 1963 11

. . Joseph 

. Jerry 

starring 

. . 

. . Jerry 

. . 400 

m 

'< 

"ôUtfiwMd ^cfrmt 

J^JETRO-OOLDWYN-MAYER will pay 

Ann-Margret more than $135,000 per 

hottest number In studio-town, is tied in 

for 1 1 more films over the next five years. 

Three of them are with Essex Productions, 

five with 20th Century-Fox. on a one- plcture-a-year 

basis, and three with Columbia 

during the next two years . . . busy, 

busy birdie. 

Walter Reade Jr.. who came to Hollywood 

last month to discuss production problems 

with members of the Hollywood talent 

corps, has made a two-picture production 

deal with Leon Roth, president. Roth- 

Kershner productions. Brian Moore, novelist, 

will also transcribe for the screen his 

"The Luck of Ginger Coffey." with Canada 

primed for the location, in January. Irving 

Kershiier will direct. Crawley Films. Ottawa, 

Canada, will be part of the production 

deal with Walter Reade-Sterling and 

Roth-Kershner. Pictures will be released by 

Continental Distributing Division, headed 

by Irving Wormser . E. Levlne, 

president of Embassy Pictures, has signed 

a fast-tnlkin'< ten percenter for "The Carpetbaggers 

" Robert Cummlngs will be the 

agent In the multl-mllUon dollar film 

which will get under way on the Paramount 

lot, June 4, according to Martin Rackln, 

head of production at the Marathon Street 

lot. 

A. Ronald Lubln has formed a new producing 

company called Harvest Productions 

The ticw California company will 

make the controversial story. "The Spanish 

Civil War," covering the bloody struggle for 

control of that country in 1936. Hugh 

Tliomas. Engll.sh historian-novelist. Is doing 

a detailed .screen treatment. Lubln's 

other productions under Allied Artists' banner 

were "Billy Budd " and "Convicts 4" 

A hot reception for the new 50 per 

cent owners of Producers Studio was provided 

shortly after they announced ownership 

of half of the lot. Luckily the studio 

was not physically divided In half, for one 

of the owners whould be out of business. 

On Thursday UBi four of the sound stages 

were partially destroyed when the adjacent 

Polar Palace burned to the ground. 

The five remaining stages were not damaged, 

and production on a television series, 

and a Hanna-Barbera industrial film geta 

undnr way at once. 

Principal photography was completed on 

"Under the Yum Yum Tree." the Frederick 

Bi i.s.son-Dnvld Swift production for Co- 

liiiiibla release The Broadway comedy hit 

.(111 list includis Jack Lemmon. Carol 

l.vnley. Dcnn Joms. Imogene Coca. Paul 

I vnde and Robert Lansing Bresli 

r i.s working round the clock at the .same 

! 1(11(1 to get "Oidget Goes to Rome" ready 

lily summer release "1111011" will 

. . . 

lie .-icreen under the aegis of Fred 

•By SYD CASSYD 

Kohlmar with Nate Monaster scripting for 

the film. The Vera Caspary screen original 

(or two pictures. One of these will gets the full treatment. Kohlmar. who produced 

picture, 

be "Say It With Music." and the other with 

Elvis Presley, where she will be co-bllled. the current top-grosser. "Bye Bye 

Birdie," and Monaster, who wrote "That 

The new scale for the singer-actress Is Touch of Mink," were selected carefully by 

$50,000 more than on tho "Bye Bye Birdie" 

opus. Additionally, this young star, the 

Richard D. Zanuck. 20th-Pox studio production 

head. 

Edmond OBrlen has been signed for the 

key rqle of U.S. Senator Raymond Clark in 

the filmlzation of the best-selling novel 

"Seven Days in May," it was announced by 

producer Edward Lewis. O'Brien joins the 

all-star cast of Burt Lancaster, Kirk Doug- 

. 

las and Fredric March. Paramount will release 

this Seven Arts-Joel Productions- 

Prankenheimer company enterprise 

Another new star has been signed to an exclusive 

contract at Universal. He is Richard 

Sargent who was given a seven-year 

pact covering all media. Signing of Sargent 

gives Universal eight outstanding 

personalities under exclusive contract, the 

others beins Chuck Connors, Sandra Dee. 

Angle Dickinson. Robert Fuller, Rock 

Hudson, Peter Mann and Doug McClure. 

Richard Zanuck reports that producer 

David Weisbart will produce "Trap for a 

Man," which John Paxton will script at 

the 20th Century-Fox lot. The French play 

by Robert Thomas is a mystery drama with 

sophisticated comic aspects and was purchased 

by 20th-Fox for this specific producer 

when he was producing for them two 

years ago . . . Eddie Buzzell will don a 

producer's mantle since he is planning to 

produce Norman Krasna's Broadway play, 

"Louder Please," as a musical feature. 

Since he was a musical comedy star before 

he made his screen debut in 1929, and has 

been tied in with musicals, this Is an old 

area of interest. 

"The Great Race, " Burt Lancaster, 

Jack Lemmon and a feminine star 

will be directed by Blake Edwards and 

Martin Jurow. Arthur Ross combined with 

Edwards to write the original story and 

screenplay about the adventures of two 

motorists at the turn of the century, who 

race their autos around the world. Jack 

L. Warner announced that this Is the return 

of Lancaster to the Warner lot after 

an absence of ten years. Six months of 

preproduction Is necessary for this one. 

Audrey Hepburn, accompanied by husband 

Mel Ferrer and their two-and-a-half 

year old son, arrived In town with Miss 

Hepburn scheduled to start wardrobe fittings 

and script conference with director 

George Cukor at Warner Bros, on June 3. 

She will castar with Rex Harrison In the 

Alan Jay Lerner-Frederick Loewe musical. 

"My Fair Lady." Jack L. Warner will personally 

supervise the picture . . . Bette 

Davis has been signed for an Important 

guest star role in "4 for Texas." With Frank 

Sinatra. Dean Martin. Anita Ekberg and 

Ursula Andress in the cast. Miss Davis' 

role as a brandy-nipping genteel ladyi 

should be interesting to watch, especiallyi 

if she gets some scenes with Dean Martin 

while in this brandy-nipping situation. She. 

repeats her association with Robert Ald-i 

rich, who produced-directed 'What Everi 

Happened to Baby Jane?" . . . Dale RobertBon.i 

in the midst of discussions on release for 

"The Man From Button Willow. " which^ 

runs around 87 minutes, had to plane outi 

for Oklahoma City due to the loss of 

aunt. He has been working actively 

"Magic Square, " and an untitled : 

play for his forthcoming production 

ule. 

Jack Fier, Columbia studio produ luctian( 

manager, has requested and received 

proval from the company to serve out 

balance of his contract on a consultanlÊggj 

basis, effective July 1. Sol Schwartz. studio| 

head, expressed regret and paid tribute \ji\^ 

Fler's record of long service on a fullbasis 

. . . Filming begins on "Seven 

in May," which has 42 male speaking 

but only two feminine roles. Rod Serlint'T 

writes the screenplay on the best-selUn»'j 

novel to be filmed in part in Washingtoor.i 

D. C. Jack Mullaney is one already slgnen^l 

for a role . . . Martin Balsam, who pla7eii.t 

an agent in "Breakfast at Tiffany's." 1»^1, 

been signed for the part of a "shrewd >iu 

aggressive" film producer for "The Care 

petbaggers." Joseph E. Levlne and Martlr. 

Rackln cast Ciunmings In the role of thf 

agency man for this one, thereby switching 

Balsam to a hot spot, at least in studhl 

town lexicon . pounds of man luT 

been signed by producer-director Norma: 

Maurer for the role of Itchi Kitchi in "TW, 

Three Stooges Go Around the World In »l 

Daze." Curtiss laukea is the mountain c 

man . Lewis almost got Fran 

Tashlin to change the name of the pictut' 

they're working on to "The Fleas Is Con^ 

ing, " or an alternate of "The Poodle Pec^ 

pie." due to the amount of animals i 

"Who's Minding the Store?" The 

has a chihuahua, sheep dog and 96 poodit 

. . . Fabian has been set as the first celt' 

brity guest on "Your Funny Funny Filmsi 

which stars George Fenneman . . . Coi" 

stance Towers will re-record "Cathyf 

Theme' from the Allied Artists fUr' 

"Shock Corridor," in which she starred . 

Gordon Zahler will compose and condu" 

the "Funny Films" music for Hy Frle< 

man . 

Prentiss for New York's "Shakespeare : 

the Park" six-week summer run, immed 

. . Joseph Papp garnered Pau^ 

ately after she finished her sUrring rc 

In the Rock Hudson starrer "Man's Pavo- 

Ite Sport." for Universal. 

Twentieth Century-Fox has purcbl*^ 

"Von Ryan's Express," a new novel I 

David Westheimer soon to be published 

Doublcduy, according to Richard D. Zai 

uck, studio head. Saul David haa be 

signed to produce the film and Westhelm, 

will write the scenario. A dramatic acOstory, 

this is about a group of Americ: 

> 

and British prisoners being transported 

a train to Germany following the Itall 

collapse in World War II . . . Film rlgl' 

to the William Styron best seUer. T 

Down in Darkne.ss." has been acquired 

" 

Henry Jaffe. who plans the production u 

der hU own Henry Jaffe Enterprises ba 

^ 

ner. as his Initial picture bow. Styron \ 

been huddling with Sidney Lumet on 

reeling the property later this year. 

^ 

xft 

12 

BOXOmCE :: May 27. 1!

, 11 

. . Harold 

. . "The 

e Great Escape' Chosen 

or Moscow Film Festival 

NEW YORK—"The Great Escape," 

the 

ohn Sturges production for the Mu-isch 

eleased through United Artists, has 

)i en named the official U.S. feature film 

1 try in the third international film festi- 

; I to be held in Moscow July 7-21. This 

narks the first time an American featui-e 

las been selected to be entered in compeii 

ion in the Russian festival. 

Producer-director Sturges will attend the 

109Ml, oscow festival. The selection of "Escape" 

as made by the Hollywood Guilds Festival 

mmittee, with George Stevens jr., chairiian 

a; 

of the American delegation, also 

clieduled to attend. Stanley Kramer, prolucer 

for United Artists, was recently 

osen as the American Juror of the Inrnational 

judging committee. 

)helton Representing 

.andau in Int'l Sales 

NEW YORK—William Shelton, who reently 

resigned from his executive post 

landling foreign releases for 20th Century- 

'ox, will represent the Landau Co. in the 

iiâ of international distribution and sales, 

ccording to Ely Landau, president. 

Shelton left for Europe the end of May 

01 a two-month stay in Europe, whei-e he 

.ill visit France, Italy, Spain, Sweden and 

)enmark and also attend the Berlin Film 

'estival in Germany. Shelton handled the 

'inemiracle release, "Windjammer" and 

eived as vice-president of Times Film 

orp. before joining 20th-Fox. 

uke of Edinburgh Plans 

b Attend Tom Jones' 

LONDON—The Duke of Edinburgh will 

ttend the world premiere of "Tom Jones," 

hich was produced and directed by Tony 

tichardson in Eastman Color in London 

nd the West Country, to be held at the 

iOndon Pavilion June 26. The performance 

ill be in aid of the Duke's Award Scheme 

nd the Women Zionist Organization 

'outh Clubs for Boys and Girls in Israel. 

"Tom Jones," which stars Albert Finney, 

usannah York, Joan Greenwood and 

lame Edith Evans, is a United Artists re- 

Convenient tabs identify the various secorii 

of the book, allowing for easy and 

Jick finding of a required department. 

ne section is devoted to catering and reeshment 

items. 

The book should be a must on every in- 

Jstry desk in the United Kingdom. 

AL STEEN 

ÔHCCOK ^Cfr

Hud Is a Newly Coined 

Word in Vocabulary 

NEW YORK—When Paramount 

found 

itself with a pictui'e based on a book by 

Larry McMurtry titled "Horseman. Pass 

By," the promotion and sales departments 

started groping for a new title. Inasmuch 

as the chief character is named 

Hud, somebody suggested that the picture 

be titled "Hud." Whereupon, the question 

was asked, "Why 'Hud'?" 

And that was the springboard to the 

campaign on Paramounfs Paul Newman 

drama, "Hud." Paramount plastered the 

words "Why Hud?" throughout the country, 

following up with ads labeled "This Is 

Hud" and "Paul Newman Is Hud." As a 

result, the word Hud is becoming a newword 

in the language to describe a selfish 

egotist and a cynical, ruthless rebel. 

Martin Davis, vice-president of Paramount 

Pictures, and his executive assistant, 

Joseph Friedman, gave a presentation 

of the campaign to the press Wednesday 

(22). Davis said that the basis of the "Hud" 

campaign had been to arouse positive reactions 

to what other industries might have 

considered to be a "negative brand name." 

He said the word Hud had been put in 

places where the public would least expect 

it and ask questions about it. 

A teaser campaign inaugurated the first 

phase, with newspaper ads, bus and subway 

cards, novelty stickers, bumper strips 

and other forms of exploitation. A "TV 

Topics" kit has been sent to 350 television 

stations, with the emphasis on a comparison 

of "Hud" to "Tarzan," "Scrooge," 

"Cinderella" and other names from pictures 

and literature that have come to 

signify definite personality types. The TV 

trailers present action highlights in 60 

[seconds down to ten seconds in length. In 

jaddltion, a two-second spot has been prepared 

as flash messages, merely stating 

"Why Hud?" 

The picture will open in 300 engagements 

across the country on May 30 and in 

London's Plaza Theatre on the same date. 

Completing 'Cool World' 

In Harlem; Ready in June 

NEW YORK—"The Cool World." the 

first featui-e-length filim to be made in 

Harlem, is in its final stages of editing 

and scoring and will be completed in June 

in time to be shown at the Venice Film 

Festival later in the summer, according to 

Fied Wiseman, producer. 

The picture, which was filmed mostly 

on location in Harlem between 115th and 

125th streets, is directed by Shirley Clarke, 

who also wrote the screenplay, based on 

the Warren Miller novel published in 1959. 

A stage version was presented on Broadway 

in 1960. The entire production was 

capitalized at $195,000 as the first picture 

of the Fred Wiseman Film Production Co. 

The leading roles are played by four 

young newcomers, Hampton Clanton, Yolanda 

Rodriguez. Bostick Felton and Gary 

Belling with Carl Lee. Georgia Burke, John 

Marriott, Clarence Williams, Melvin Stewart 

and Gloria Foster heading the professional 

actors. Dizzy Gillespie, noted jazz 

trumpeter, will be the featured instrumentalist 

of the musical score, composed 

Mai Waldron. 

Robert K. Koch is the executive producer 

|of the high budget Technicolor western, 

"Four for Texas." 

G. N, Limbert Named Vice-President, 

Construction Head for Broumas 

STAR IN NEW YORK—Kirk Douglas, 

while in New York for advance 

promotion of "The List of Adrian Messenger," 

was photographed with, left 

to right, Ernie Emerling, Loew's Theatres 

vice-president in charge of advertising 

and publicity; Harry Mendel, 

president of RKO Theatres, and Fred 

Herkowitz, advertising and publicity 

head of RKO Theatres. Douglas met 

magazine, syndicate and newspaper 

critics from 28 cities in New York, Detroit 

and Cliicago while touring for 

the picture, which starts a TOA Hollywood 

Preview Engagement on Memorial 

Day throughout the country. 

Morey Amsterdam Hosts 

Exhibitors for AIP 

NEW YORK—Comedian Morey Amsterdam, 

who is known as American International's 

vice-president in charge of good 

will, was the host at an exhibitor luncheon 

in the Hemisphere Club here Wednesday 

122). 

Amsterdam recently completed a starring 

role in AIP's "Beach Party," in which 

are Robert Cummings, Dorothy Malone, 

Frankie Avalon, Eva Six and others who 

make up a cast of 40 speaking parts. 

A review of AIP's accomplishments in 

its nine years of existence was presented 

by Amsterdam, who pointed out that by 

the end of the year the company will have 

released more than 24 pictures, almost 

double the number of the previous year. 

Expressing enthusiasm over his association 

with James Nicholson and Samuel 

Arkoff, AIP's top executives, Amsterdam 

said AIP was a company that was growing 

at an "incredibly fast rate." 

Glen Alden Stockholders 

Re-elect Board, Officers 

NEW YORK—All 11 directors of Glen 

Alden Corp. were re-elected at the annual 

meeting of stockholders on May 17. Glen 

Alden Corp. is the parent company of RKO 

Theatres. At a meeting of the board later 

in the day, Albert A. List was re-elected 

president and chairman of the board and 

all other officers were re-elected. 

The board consists of William Bellano, 

Frank Burnside. Ralph E. Case, T. R. Colborn, 

Wentworth P. Johnson, Vera G. List, 

Harry Mandel, M. Lester Mendell, A. H. 

Parker jr., Charlton H. Williams and List. 

YOUNGSTOWN, OHIO— In line with 

the construction program of Broumas Theatres 

of Maryland, G. N. Limbert has been 

named vice-president of the circuit and will 

be in charge of development, design and 

construction of all new Broumas theatres. 

In addition, he will serve as assistant to 

John G. Broumas, president. 

Limbert will be working closely with the 

Edward J. DeBartolo Companies of 

Youngstown, said to be the largest developers 

of shopping centers, for which Limbert 

was chief architect at one time. 

Broumas is building theatres in several 

of the DeBartolo shopping centers: namely 

the Hudson Plaza. Poughkeepsie. N. Y.; 

Boardman Plaza, Youngstown: Liberty 

Plaza, Youngstown: Brevard Mall, Melborne, 

Fla., and Normandy Hall, Jacksonville. 

Limbert is scheduling five additional theatres 

for Broumas in forthcoming DeBartolo 

shopping centers planned for Florida, 

Michigan, Ohio and Maryland. In other 

shopping centers. Broumas is planning theatres 

in North Carolina, Maryland and Virginia. 

Limbert will make his headquarters in 

Youngstown, but will shuttle between here 

and Wheaton, Md., the executive offices of 

the circuit. Broumas is a native of Youngstown. 

He is president of Maryland Theatre 

Owners Ass'n and assistant to the president 

of Theatre Owners of America. 

RKO Theatres Managers 

Plan Regional Meetings 

NEW YORK—RKO Theatres division and 

district managers will hold a series of regional 

meetings within the next few weeks 

to formulate merchandising plans for "RKO 

Theatres Salute to Hollywood." At the 

meetings, advertising campaigns will be 

discussed along with plans to print a million 

special pamphlets listing the films to 

be played on the RKO circuit during the 

"Salute." 

Matty Polon. RKO Theatres vice-president: 

Fred Herkowitz. national director of 

advertising and publicity, and Tom Crehan, 

assistant to Harry Mandel, are planning to 

attend the meetings. The division managers 

who will hold the meets will be, for 

the metropolitan New York area. Michael 

Edelstein of the Manhattan. Brooklyn and 

Far Rockaway division: Charles M. Oelreich 

of the Bronx. Flushing, Jamaica and 

Westchester division: Bradford Manning 

of the Manhattan and Newark division: 

Jack Reis of the Bronx division and Martin 

Rosen of the Brooklyn division. 

Out-of-town division heads who will hold 

meetings are Edward Sniderman for the 

Trenton-New Brunswick division: Jay Golden 

of the Boston-Providence-Lowell-Rochester-Syracuse-Washington 

division: 

Joseph Alexander for the Cincinnati-Dayton-Columbus 

division: Harry Weiss for 

the midwest and southern division-Iowa. 

Colorado. Louisiana, Michigan and Ellnois, 

and Mark Ailing for the Los Angeles 

and San Francisco west coast division. 

Sammy Cahn and Jimmy Van Heusen 

have been signed by Robert Aldrich to compose 

a title song for WB's "Four for Texas." 

JXOFFICE :: May 27, 1963

I ). . Divorce— 

i-,;s) 

. . 

: May 

. I 

j 

; 

Mild Weather Hurts 

B'way Films; 

Spencer s Mountain' Does Well 

Plozo— Dovid and Lisa (Confl), 21st wk ... 

RKO Palace—Tho Birdi Umv), 8th wk '13I 

RKO 23rd Street—fanny ,WB), revivol 12 

Radio City Music Holl—Sponccr't Mountain (WB), 

plus stoge show 15 

Rivoli—Tho Ugly AmoHcan (Umv), 5th wk 14 

Sutton—Tho Birds (Umv), 8th wk 13 

Toho Cinenrvo— Saniuro (Toho), 2nd wk \t 

Tram-Lux Eost—Tho Ugly Amorican (Univ), 

\ 

NEW YoKK— As Ihi- mild wealher continued, 

only one of Broadways three newfirst 

runs. "Spencer's Mountain." had a 

stronK opening week at Radio City Music Hall 

althouKh not up to the previous film. "Bye 

Bye Btrdle " "I Could Oo on Singing" was 

Just fair In Its first week at the Astor but 

was much better at the east side Trans- 

Lux 85th Street, and "The Yellow Canary" 

was average In Its first week at the DeMlUe. 

There was only one new Broadway film. 

"Paranoiac." during the third week In 

May but several will open just before 

the Memorial Day holiday. 

All of the four two-a-day pictures were 

better than preceding weeks, even "The 

Longest Day." which was In Its 32nd and 

final week. "Lawrence of Arabia" was nearcapacity 

In Its 22nd week at the Criterion; 

"How the West Was Won" was strong 

In Its eighth week at Loews Cinerama, and 

"Mutiny on the Bounty" started its second 

.six months i27th week> with good business 

at Loews State. "The Ugly American" 

held up well in its sixth week at both the 

Rlvoli on Broadway and the east side 

Trans-Lux East and "The Birds" held up 

"off-nights". 

Write today for complete 

details. 

yf awaifs iôuwficn 

WAHOO is 

the 

boxoffice attraction 

urease business on your 

Be sure to give seating 

or car capacity. 

HOllYWOOD 

AMUSEMENT CO. 

37SO Ooklon $1 • Skol..r lllinoii 

well enough 

RKO Palace 

in its 

and 

eighth 

at the 

week 

Sutton, 

at the 

where 

it was succeeded by "Heavens Above" 

Monday Stioot 

PITTSBURGH 19. PA.. 84 Vjn Bf»im SIrtot 

ATlONill THEATRE lUPPlY COMPANY 

LAMP 

Trons-Lu« 52nd St —A Day in Court (Ultro), 

2nd 

Trons-Lux 85th St —I Could Go on Singing 

:UA) 

Victorio— Auntio Momc iWB), reissue, 2nd wk 

Warner—The Longest Day (20th-Fox), 32nd 

wk. ot fwo-a-doy 

World— Red, Hot and C 

'Ben-Hur' Makes a Return 

To Buffalo in Quiet Week 

BUFFALO—-How the West Was Won 

reported a 175 for its seventh week in tb' 

Teck. "Lawrence of Arabia" turned In 

125 for its seventh stanza. The "Ben-Hui 

return run in the Buffalo reported noi 

mal business. 

Ben-Hur MG.S' Buffalo— 

Center— Lofoycttc '.' :; 

return run 

Century — The Ugly Amcricon (Umv). 3rd wk. 

Cinerrw— The Birds . . 7th vfk 

Gronodo— Lowrcnce o 

Poramount— Hercules 

(Woolner) 

Teck— How the West Wos Won (M(SM-Cincromo), 

7th wk 

Three Newcomers Add 

Variety in Baltimore 

BALTIMORE — New attractions i 

confined to "Critic's Choice" at a da 

town, major theatre and "The Wrong 

of the Law" and "Black Fox" at art hoi 

The first two were scoring a bit \x 

than average at the boxoffices 

"Black Fox" was drawing less attention 

"The Longest Day" and "To Kill a Mod. 

ingbird" ended extended runs with hal 

weeks but they held up rather well. Ho\ 

ever, the current week has not been ti 

satisfactory. 

Charles— Long Day's Journey Into Night 

(Embosss •.•..." •„ 

Five West Block Fox Copri) 

Hippodroni.- 

Little—The 

The Uqly American (Umv), 3rd wk 

Balcony ^ ;\ 4th wk 

• 

Moyfair— To Kill o Mockingbird (Univ). 12th wk 

New—The Longest Doy ."'Olh-Fox), IBlh wk. 

Playhouse- The Wrong Arm ot the Law (Confl) 

Stanton— Critic's Choice WB) 

Town—How the West Wos Won tMCM-Cineronrxj; 

'Adrian Messenger' Booke 

In 400 Keys for Holiday 

NP:W YORK— "The List of Adrli 

Mi\s.s('iiui>i . the Universal icIciim' which 

a TOA Hollywood Preview Engageinent fil: 

will open in more than 400 key situatio 

from coast to coast for the Memorial D 

holiday, including the Warner. Trans-Lrj 

52nd Street and other theatres In the Mif 

York metropolitan area, according to Heil|| 

H "Hi" Martin, vice-president and eenej 

.-âles manager of Universal. 

In connection with the TOA Hollywo^l 

Preview engagement. Universal has c 

veloped an all-out promotional campaii

A LITTLE DEATH EACH DAY... 

A, tlT OF LOVE EVERY NIGHT! 

THEY TREATED BEAUT.FUL WOMEN 

AS IF THEY WERE FAST CARS -I 

ROUGHi" ^^>^ 

TUP vâUNG RftEw^ 

... 

KoAMON«»A,CAMreEa-L0m^ 

ACT YOUR 

*\YORK 

George J. Waldman 

630 Ninth Avenue 

* rork 36, New York 

Circle 6-1717 

PHILADELPHIA 

WASHINGTON, D.C. 

Joseph Quinlivan Jerome Sandy 

3 Penn Center Ploza, Rm. 1525 713 Third St., N. W. 

Philadelphia 2, Pennsylvanio Washington J, 

D^ C. 

LOcust 8-6684 District 7-2508 

PITTSBURGH 

Milton Brauman 

415 Van Braam Street 

Pittsburgh 19, Pennsylvania 

ATlantic 1-1630 

BUFFALO 

George Waldman 

505 Pearl Street 

Buffalo, New York 

TL 3-3857

BROAD\NA>f 

IÂRVIN KIRSCH. former executive of 

Radio- Television Dally, and Carl Levlne 

of Brandt Theatres have been appointed 

cochalrmen of the 12th annual 

film Industry Kolf tournament at Briar Hall 

Oolf and Country- Club on June 13 The 

event Is being sponsored by Cinema Lodge 

of B nal Brith Martin Levlne. tournament 

chairman. Is urglnK potential participants 

to make their reservations early so tlial 

arrangements can be made to insure effective 

use of the facilities. • * * Jay 

Golden, who has been on temporary duty 

a.1 west coast division manager for RKO 

Theatres. Is back at his old Job as eastern 

division manager. He held a meeting In 

Boston Wednesday (22> to formulate plans 

for the circuit's "Salute to Hollywood" 

celebration. 

• 

Back from Hollywood meetings are Martin 

Davis. Paramount vice-president: 

Gf-orge Weltner. executive vice-president 

of Paramount, and Joseph E. Levlne. Embassy 

Pictures president, who conferred 

with Weltner on the casting for 'The Carpetbaggers." 

which starts filming at the 

Paramount Studio June 14. 

A|H'x Films, headed by Harry Fellerman 

and Sam SiKman. have opened new offices 

at 1619 Broadway. • * * More than 60 

drawings and watercolors by Dong Kingman 

for "55 Days at Peking" were scheduU-d 

to be displayed Monday i27> at the 

Wlldensttln Galleries at art exhibition and 

cocktail party for the press. • • Herman 

• 

Cohen, producer of "Black Zoo for Allied 

' 

Artists, appeared on two TV programs last 

week, along with Patrina. the tigress, who 

U« ARTOE DELUXE 

REPLACEMENT PARTS 

STRONG 

LAMPHOUSES 

MIGHTY 90 - EXCEIITE - UHI - SUPER 135 

Lonlocl Aiicmbly. Port No. fOS3S-4-7 

Lower Contact, oil tilet 

Flaine Shield. Port No 90144-B 

Carbon Clomp Neg Jaw. Port No. 90496 

$«t Jcrcw. Corbon Clomp. Port No 90511 

Carbon Drive Rollen. All Sil«< 

Wmdow Glo»., Part No 11040-1 -2 

Croter Reference Wife. Port No 90JJS 

Redcclor 16

EVERYONE'S ;?i?{Jli 

MONDO CANE 

R.K.O. 

CIRCUIT 

o F0//0W 

FRST RUN 

in 

NEW YORK 

[Separate classification rating NATIONAL LEGION of DECENCY 

|_ A documentary presentation ol certain customs anil behavior of people in various parts ol the world" 

Mrribufed by TIMES FILM CORP. 

1 

44 WEST 57th ST., N. y. 1 9, n. y. 

DAVID ROSEN 

Mutual Films 

307 No. 13 Street 

Philadelphia, Pa. 

LO 4-4429 

PLaza 7-6980 

IRVING SOCHIN, Sales Direcfor

. . . Joe 

. . The 

. . Dick 

Dollot 

. . 

' 

: May 

' 

BUFFALO 

Tent 7 won first prtze for the best membership 

gain durln« the year at the big 

Houston powwow of Variety International. 

The award was prt'scntcd to Thomas Fenno. 

memb»'rshlp chairman of the local club. 

Buffalo KCts the International convention 

next year. 

Rrcional sales appointments for four 

Ea.stman Kodak executives have been announced 

by Gerald B Zornow. vice-president, 

marketlnu K B Rusch moves from 

the mldwcstern .sales division to San Francisco 

as sales manawer for amateur products 

m the Pacific Northern sales division. 

Peter J Barton becomes assistant sales 

manager for amateur products at the Midwestern 

sales division. Oak Brook. 111. 

Glen E. Duke succeeds Barton as photofinlshinK 

.sales supervisor at the Midwestern 

.sales division and Robert A. Perko has 

been appointed manager of photoflnishing 

.sales laboratory in Rochester. He succeeds 

Duke 

Morey Ani.sterdam. new AIP vicepresident, 

who was appearing In person 

at the Glen Casino, dropped in for 

a visit with Arthur Krollck. dLstrict manager. 

American Broadcasting-Paramount 

Theatres, the other day. It just happened 

that the Buffalo Paramount was playing 

an AIP production. "Operation Bikini." 

Amsterdam also visited Minna Zachem. 

branch manager of Pan-World Film Exchange, 

distributors in the Buffalo area 

of AIP product. 

. . 

. 

. 

Pal Dwyer has arrived here to take over "Dr. No"" opened May 22 at the Strand. 

the regional advertising and publicity post The English release is highly rated 

Michael J. PiUey. Times-Union 

. 

reviewer, gone into the movie production bii^ 

at the 20th Century-Fox exchange. Pat 

comes to Buffalo from St. Louis where he did verbal handsprings In his report on with Mrs. Maude Franchot A .--tu:' 

was ""Love and Larceny" at the Delaware ducer. on Broadway and ofi 

. 

a.sslstant manager of Locw theatres 

and where he was a.ssociatcd with the ""Bernadette of Lourdes."' based on the atrlcal career began a decad 

for eight years. Pat will also handle 

trepreneur life of the French saint, premiered at midweek 

of the Niagara 

circuit 

at the Ritz. Max Westebbt- is dis- 

Little Theatre, Mrs. Fraiuiuu 

the ad-pub position for the Pittsburgh 

area At the tributing the film in the Albany and Buffalo 

territories Gralyn. a Papay- 

Island Film Co. She plans to 

founder, with associates, of moment, 

vance work for 

he is busy on ad- 

"Cleopatra" In both Buffalo 

 

the Office of Civil Defense will shoot a the El Rancho Drive-In. Palatine Bridge Director of the film, which is exp< 

Farnam. who distributes 16mm invade the European market and ri 

:in-niiiiute motion picture on fallout 

to 

airltiis f(ir nationwide distribution. Cam- 

lenge the new wave before showin>; 

pictures, visited New York on business. 

this country, is Edmond Levy, forii. 

era crews will be in Buffalo In July. Other 

lo-ations for the film are Seattle. Wash., 

and Rochester, Minn. Buffalo and Erie 

County progress in licensing, marking and 

stocking public fallout shelters will be depleted. 

Home shelters and industrial and 

business cooperation, probably featuring 

the Marine Trust Co., are other subjects. 

Directors of Dynacolor recently approved 

the basis of the proposed merger with Minnesota. 

Mining & Manufacturing Co.. 

namely the exchange of shares. If the 3M 

executive committee approves the merger, 

it will be submitted to its stockholders. 

It is reported that 3M has delayed approving 

the merger on request of the 

Justice Department, which has asked for 

more time to check the proposal. 

Lou Levitch promoted a half page of 

congratulatory ads from merchants in the 

neighborhood when he reopened the Elmwood 

Theatre as one of the theatres in 

the area Premiere Showcase set-up. It was 

quite a splash for the Elmwood attraction, 

""Love Is a Ball." 

Ardis Smith and his wife left for a twoweek 

vacation in Puerto Rico. While the 

Evenin? News drama and motion picture 

editor is vacationing, his work is being 

taken care of by Barbara Ashford of the 

News editorial staff. 

ALBANY 

& miniature golf links is being Installed 

adjacent to Bill Warnken's Del Sego 

Drive-In at Oneonta. Set on a second level, 

it cost about $7,000. The Del Sego accom- 

Howard Pearl, field representative working 

in this area on the UA showcase, visited modates 500 cars Hayes. Gene 

. 

Mayor Chester Kowal the other day. in Lowe and John Serustino called on Frank 

company with Buffalo UA manager Robert Williams, longtime booker for Benton Theatres 

Friedman and pre.sented Kowal with a 

in Saratoga, who is in Albany Medi- 

gold lifetime pass to all the theatres participating 

the showcase 

cal Center. 

in presentation. 

Both Pearl and Friedman were surprised Johnny Gardner, who operates a drivein 

to learn that Mayor Kowal Is a real movie at Hollywood. Fla.. with sons John jr 

fan "Gentlemen, you don't know how and William, was here a week on business 

much I appreciate this gift because my and calling on industry friends. Gardner, 

Is the motion picture 

main entertainment onetime projectionist, at the Strand, sold 

and I go very often." said the city's chief his Glen Drive-In at Glens Falls to Sam 

executive. 

Ro.senblatt before moving to Florida. 

Schine Community Role 

Briefed at Gloversville 

GLOVERSVILLE. N. Y.—A brief run, 

down on Schine Enterprises and its bene-(< 

fits to its home community was recounte«)j| 

by Bernard D. Diamond, general manage^ 

| 

01 the amusement and recreation divi 

at a coffee break meeting of the PultOTTl 

County Development Corp. and the GloT-il 

ersville and Johnstown Chambers of Oom^ 

merce at the Kingsborough motor inn. 

From a humble beginning in 1917, Schlni, 

now operates approximately 70 theatres) • 

hotels, parking sites, bowling alleys. coin«t 

munity television antenna systems, a radlu 

station, etc., spread coast to coast. Tbi 

amusement and recreation division main 

tains offices here, as do certain administrative 

personnel, and J. Myer Schine' 

board chairman, and a nephew, Donald G 

Schine, vice-president, have homes hew* 

George V. Lynch and William R. Ki»i I 

emer head the buying and booking dtvif'^L 

sion. Every major motion picture releu^l 

is screened at the local Schine hewV,!* 

quarters prior to national release. j 

Besides an annual payroll of $600,000 t. 

its roster of approximately 100 employet 

about 18 to 20 out-of-towners call at tt; 

Schine offices each week, usually spendini, 

at least one night each In town. 

"The vast majority of Schine employ*!/, 

are home owners in Fulton County." DI*»Jl 

mond pointed out. '"We encourage action 

participation in the community, in poUti |J 

cal. charitable, religious and fratem%i< 

groups, and on hospital and bank l>0U"O)l4 

We have come to know and love this 

munity. It's a wonderful place to live U^ 

a wonderful place to raise a family. 

course, this makes it a wonderful 

to operate an industry—a decision In 

ownership, management and per 

heartily concur." 

Also making brief Ulks were Sy EvmJ 

advertising-exploitation director: Chi" 

Pope, a booker: Charles Horwltz. perso. 

nel director: John Szczerba. assistant din 

tor of purchasing: Joseph Graham, 

manager, and Lynch. 

NEW ... An 

ILLUMINATED Screw Driver 

ting on ip«all«r poit oMof doih Complete with 4 driver bitv t»o .iici tlot hcod and p(n>ic> A«r , 

}7, Trast 

Buffalo Group Backing 

Independent Production 

BUI-l'ALO — Uufralonians who p: 

to be anonymous for the momcni 

of Buffalo. The author is Paul Mi) 

' 

currently famed in New York for hi.'^ 

adaptation of Pirandello's "Six Charac 

111 Search of an Author. '" It is repo 

that Buffalo people subscribed appi 

mately one-fourth of the $200,000 bU( 

Meanwhile. Mrs. Franchot has been r 

mg doorbells gainfully in other cities 

announces that "a professional pro 

Is tion assured 

BOXOmCE : 

27,

Jj' 

. . Roger 

. . Otto 

. . The 

has 

. . 

. . 

. . . Glenn 

. . . Rudy 

. . Andy 

. . Steve 

— 

. . 

WASHINGTON 

B. Brecheen, Buena Vista manager, 

is gratified that his company's films 

re pleasing viewers nationwide, as recently 

Ittested by "Miracle of the White Stal- 

|ons" winning the Boxoffice Blue Ribbon 

Iward. Brecheen is busy booking playates 

for the area release of "Savage Sam" 

June 26 and "Summer Magic" July 17. 

Universal exchange manager Alex Schi- 

Jiji^pel accepted the Naval Air Reserve traing 

unit's invitation to participate in the 

Jnvy's orientation cruise to Pensacola, 

'la.. May 27-29 . Ebert. MGM 

wnager, is visiting accounts at Baltimore, 

s this goes to press . Ridge Driven, 

Westminster, is now being booked by 

Iiirley Davidson's Independent Theatres 

^ 

Pflugradt, owner of the Village 

)nve-In, Village, Va., was a visitor at 

ndependent. 

->Iembers of Hollywood's joint laborlanagement 

committee on foreign film 

reduction who attended the fact-gatherig 

assemblage called by Assistant Secreuy 

of Labor (for international labor af- 

ecretary Weaver, said, "It was an exemely 

useful and highly cooperative meetig 

where clarification of areas of Interest 

a.s made." 

IS proposed, effective June 1, that all 

ailers, including teaser trailers, be subit 

ted to the censors with payment of 

e, an increase in the censor rates for 

iplicate prints and that films must be 

1 !rforated. 

k 

Ira Sichelman, district manager of Boxfice 

Attractions for several months, has 

vered connections with that organiza- 

3n and opened an independent film exlauge 

at 614 Ninth St., N. W., Washingn 

1, D. C. The new company is known 

Iia Sichelman Films. 

Ri>ss Wheeler, Wheeler Films, was the 

ficial delegate to the Variety Interna- 

>nal convention at Houston as first as- 

'taiit chief barker. Illness prevented 

nief Barker Joseph M. Zamoiski from at- 

iUtîding. Other members who made the trip 

were Alan J. Bachrach, Clark M. Davis 

and Meyer Keilsohn. The Variety Club's 

sponsoring of "Cleopatra" June 27 ithe 

film's second night i 

reached the $3,- 

000 mark on the benefit's sale of tickets. 

Keith B. Lewis, manager of the Washington 

office of Eastman Kodak, is chairman 

of the benefit. 

David Ginsburg, who has been with the 

Sidney Lust Theatres over 25 years, has 

married the former Mrs. Beatrice Rudolph 

of Chevy Chase. Ginsburg thinks he "needs 

a lot of adjusting" but he hopes his "playing 

time is extended at least a lifetime," 

and that his performing dog "Rusty" has 

accepted his wife. 

When Jim Di Gangi, production manager 

on the filming of "Lilith" at Barnesville, 

sent out a call for 300 extras, the 

response far outnumbered his need. 

Hundreds of County students, with stardust 

in their eyes, wanted to be in the 

filming of the country carnival and receive 

the $5 to $10 daily pay. 

PHILADELPHIA 

" 

^he first performance of "Cleopatra at 

iirsi George L. P. Weaver on May 14 

the Stanley Theatre June 26 will be 

ere: Maurice Benjamin, E. L. DePati, 

aul Rittenberg, Pat Somerset, H. O'Neil under the auspices of the Philadelphia 

hanks, Robert W. Gilbert, John L. Dales, Philanthropies lor the benefit of the Home 

(eorge J. Flaherty, John W. Lehners and for the Jewish Aged. Several other sponsored 

performances are in the negotiat- 

ex Jarrard. The Hollywood contingent, 

ended by MPAA president Eric Johnston, ing stage and it appears as though the 

entire week or more of "Cleopatra" 

first ?reed to furnish information requested 

a specific economic problems, including here will be bought out by benefit groups. 

uotas imposed on U. S. films by European 

Since the subjects 

"How the West Was Won" is being promoted 

ations. of interest cut 

by the Boyd Theatre through the 

:ross agency boundaries, representatives 

mailing facilities of the local Sears stores, 

Gin State, Commerce and the Treasury 

ttended. Richard 

with tickets 

Conn, an assistant to 

available at Sears customer 

convenience centers at some 13 stores in 

the area. The picture is still enjoying an 

excellent run at the Boyd, 1908 Chestnut 

St., under a reserved-seat schedule. 

Manning: 

Hollywood composer Dimitri Tiomkin is 

Clagett, MPAA vice-president, 

illed a rneeting on the 13th of Pilmrow's 

coming in this week to promote "55 Days 

cchange 

at 

managers 

Peking" for which he did the score . 

to discuss the Marynd 

Lillian Reis, local night club operator, is 

Board of Censors' proposed action, 

starring in a film made here by Red Ben- 

rior to a visit to the board in Baltimore. 

son, a radio personality, and others 

Jack Greenberg's Avalon Theatre, Avalon, 

J., N. will reopen for the season Friday, 

June 14, with Peter A. Magazzu continuing 

as manager. 

Charles Santora Promoted 

To Skouras Division Mgr. 

SPRING VALLEY, N. Y.—Charles Santora, 

with the Skouras circuit 20 years, 

has been promoted to division manager 

for Rockland County. He had been serving 

as manager of the Rockland Theatre. 

Nyack, for the last three years. Previously 

he had managed circuit theatres in Englewood. 

Bound Brook and other New Jersey 

cities. 

Santora lives with his wife Evelyn and 

their three children on Pascack road. 

PITTSBURGH 

Q,ary, 18-year-old son of the BV booker, 

Dave Brown, is graduating from Penn 

Hills High School. In the fall he will enter 

the University of Pittsburgh on a scholarship 

Easter, Mount Morris and Republic 

exhibitor and distributor of 16mm 

films, projectors, parts and repairs, has 

checked out of Cleveland Clinic where he 

was confined following several heart 

seizures . . . Nixon, closed because of smoke 

and water damage as the result of the 

night club fire in the building adjoining, 

is being remodeled and refurbished before 

reopening in July or August . 

Maurice Fruhlinger, former Donora and 

Bloomfield exhibitor, who owns the By- 

Pass motel east of Johnstown, was married 

May 21. His partner at the motel is John 

Lengyel, Wilkinsbm-g real estate executive 

and veteran projectionist. They have just 

opened a rathskeller at their motel. 

Mae E. Shively, who was with the Midstate 

Theatres at Clearfield for more than 

30 years and a Reynoldsville exhibitor on 

her own, forwarded a subscription check 

and stated in part: "In view of missing 

the cheerful greetings of the various film 

exchange representatives, my motive is to 

get some little knowledge of the good 

folks through the medium of Boxoffice" 

Navari of the Eastwood Theatre 

was a Filmrow visitor after being laid up 

for several months with a gland operation 

and a kidney stone attack. 

Joe McCormick, former WB salesman, 

now lives at 3149 W. 23rd St., Erie, and 

represents Hardware Mutuals and Centiiry 

Life insurance companies, and is doing 

very well . Battiston. veteran in 

the industry, reports his brother Mario, 

former Export exhibitor, is very busy in 

his sign painting business . . . Milt Gibson 

of Atlas Theatre Supply is a dahlia fancier. 

. 

John H. Harris, who started his Ice 

Capades here in 1940 at a cost of $46,000, 

sold this enterprise for more than $5 million 

to Metromedia, Inc., a New York 

group. He will continue as producer for 

the next two years at least . . With the 

Penn showing double-featm-e reissues for 

three weeks plus additional sneak previews 

on weekends, the Stanley took on "David 

and Lisa" which had recently played nine 

weeks at the neighborhood Squirrel Hill 

Theatre . Gray jr., of the Kane 

Road Drive-In, Aliquippa, had his wife and 

baby Lisa on a trip to Filmrow. 

Capri to Handle 'Child' 

NEW YORK—Capri Films, distributor of 

"The Black Fox." has purchased the world 

distribution rights to "Speak to Me. Child," 

the 26-minute documentary film in Technicolor 

produced by Jeny Winters and Jo 

Huntley-Wright. according to Harold 

Weisenthal, Capri president. The film was 

a Kingsley Award nominee last winter. 

C23 Vy^ BOONTON, N. J. E 

MAXIMUM LIGHT 

Evenly Diitributed j 

Blumberg Bros., Inc., 1305 Vine Street, Philadelphia—Walnut 5-7240. 

National Theatre Supply, Philadelphia— Locust 7-6156 

Superior Theotre Equipment Compony, Philadelphia— Rittenhouse 6-1420 

Notional Theatre Supply Co., 500 Pearl Street, Buffalo, N.Y.—TL 4-1736 

Charleston Theatre Supply, 506 Lee Street, Charleston 21, West Virginia 

KOFnCE :: May 27, 1963 E-7

. . Now 

. . The 

. . 

. . 

: May 

1 

BALTIMORE 

The Trmii»-Lux Hippodrome, upon concluding 

Us run of "The Ugly American." 

remained closed Thursday mornlnK 

lor a vast rcmodellnK program. It will be 

of major proportions at an estimated cost 

of $250,000. according to Manager Irv 

Cantor. The work Includes new seats, carpeting, 

flooring, projection equipment, newfront 

and the entire Interior will be Improved 

The Hippodrome will reopen June 

26 with the first Baltimore showing of 

"Cleopatra. " Tent 19 will sponsor the opening 

for the benefit of the heart fund. 

Mike Weinberg, head of the national 

group sales for 20th Century-Fox, was 

here conferring with Larry Jacobs of 

Trans-Lux group sales . . Victor E. Rosen, 

. 

director of special services for Cinerama 

out of Los Angeles, was here on business. 

Manager Art Ilaliock put his pet parakeet 

In the Paramount Theatre lobby and 

on the cage hung a sign reading: "This 

Is a yellow parakeet—come In and see Pat 

Boone In The Yellow Canary.' " It caught 

attention—and some customers. Art also 

manages the Pulaski Drlve-In. where he 

has a new assistant, James McGlnnls. 

. . 

. 

. 

Leo McGreevy, Apollo manager. Is a 

patient at St Joseph's Hospital for observation 

Is 

ager at 

. Ellis 

the 

Pepa.sco 

Rlalto 

the new man- 

managing 

the Capital Theatre Carl Purcell . Is 

Charles Ke.ssler has resigned as assistant 

manager at the Stanton Dorset 

Theatre. Cambridge. Is one of the primary 

targets of Integratlonlsts at the Eastern 

Shore town. 

Jack Whittle, executive .secretary. Allied 

Motion Picture Theatre Owners, has acquired 

the Fairfax apartments at Ocean 

City and Is adding to the building as well 

as refurbishing It ... C. Elmer Nolte Jr., 

head of Durkee Enterprises, was in New 

York attending a meeting of COMPO. for 

which he Is cochalrman of the federal tax 

committee Charles "Chuck" Kasda. 

former manager of the Little Theatre. Is 

handling advance boxofflce .sales for "Lawrence 

of Arabia." due to open Tue.sday 

• 38) at the Mayfalr. 

George Peppard will ploy the featured 

male role In Paramount's "The Carpetbaggers." 

bo.sed on Harold Robbltvs' be.st -.selling 

.SKT "V.^P..^" PL.WD.VTK— Bernard 

and Morion .Shapiro i seated, left to 

of the Arcadia Theatre in Philadelphia 

right) 

sign a contract for "The V.I.P.s." 

and Richard Burton. The playdate is 

scheduled the latter part of September. 

Standing are Sidney Eckman. left. 

MGM's Philadelphia branch manager, 

and Saal Gottlieb, eastern division 

manager. 

'Cleopatra' to Raise Millions 

sentatives. He will also attend the Inv 

For Charity in New York 

tional preview performance of the 

Cliff Jarett, who operates the Capital 

NEW YORK—More than $1,026,000 has at the RKO Palace Tue.sday i28>. Alao^ 

Theatre. Ocean City, was given a perfect 

been raised in New York to date for the hand will be Bionston. Dimitrl 

bill of health after being In the University 

benefit of 416 charities and cultural organizations 

through the .sale of tickets to Kingman, who designed the main 

who composed and created the music: ; 

of Maryland Hospital for a check-up . 

Owner Walter Gettlnger of the Howard 

"Cleopatra." The world premiere of the plus executives of Allied Artists. 

Theatre Informed us that the Shore Drivein. 

Ocean City, has been opened for the 

$40,000,000 Todd-AO spectacle, on June 12 

at the Rivoll Theatre, will raise $150,000 

summer. Gettlnger Is among 'Leopard' Wins Grand P> 

the first to 

for the Will Rocers Memorial Hospital 

get one of the new "adventure floating 

which is sponsoring the debut at $100 per At Cannes Film Festival 

houses" at the ocean resort. 

ticket. 

CANNES. FRANCE— For the (itth tl 

The resei-ved seat, two perfonnances a Italy walked off with the top honors at i 

day engagement in New York is expected to Cannes Film Festival, when Luchlno 

bring In more than two-and-a-half million 

dollars for local charities by the end of the 

year, according to Seymour Poe. 20lh Century-Fox 

executive vice-president. Close 

to $30,000,000 from benefit premieres of 

"Cleopatra" in 53 cities across the country 

is anticipated. 

Charities sponsoring performances at the 

Rivoll include Hospitalized Veterans. 

Mental Health A.ssn, Boys Town of Italy. 

International Cultural Center. Arnswalder 

Foundation, Mental Health Assn, Retarded 

Children and Variety Clubs. 

New Route 170 Drive-In 

Slated to Open June 29 

BALTIMORE The newly constructed 

Route 170 Drlve-In near Odenton Is near- 

Ing completion and Its opening has been 

.scheduled for June 29. according to L

JJDLUmOD 

VIEAVS 

(Hollywood Office—Suite 320 at 6362 Hollywood Blvd. 

Industry Takes Action 

[n Its Own Interests 

HOLLYWOOD—The producers are 

getting 

up steam on all fronts at once to help 

the town in its fight for a better economic 

status. A joint labor-management committte 

is negotiating in Sacramento—and in 

Washington at the same time. 

The committee representing all major 

elements of the Hollywood motion picture 

industry met Thursday

1 

22 

: May 

Small Distributors 

Offered Aid by H-L 

HoLl/.WiJUU Ilu- law board of directors 

or Herls-Uoii. headid by industrialist 

D J Hansen, this wefk announced that 

the company will assist other small distributors 

In KcttlnK their films launched on 

motion picture screens, while allowing the 

smaller firms to retain antonomous operation. 

^ ^ 

H-L will offer small producers and distributors 

the entire HerU-Llon distribution 

facilities both In the US and In foreign 

countries The.se facilities include H-L"s art 

department. accountlnK department, secretarial 

and .sales forces and the production 

department where pictures are retltled. 

dubbed, trailers made and a picture can be 

re-cdlted and rescored. 

In addition. H-Ls offer will Include the 

financing of art work or prints In exchange 

for an over-ride of the receipts. 

H-L executives said they felt this would 

take a financial load off a new distributor 

or producer and still get his picture Into 

worldwide release while allowing the individual 

distributor or producer to handle 

It hlm.self using only the guidance of 

Herl-s-Llon per.sonne! and It.s facilities. 

Special SAG Gathering 

At Palladium on 9th 

HOLLYWOOD—George Chandler, president 

of the ScrJ-en Actors Guild, announced 

the calling of a special membership meeting 

at the Hollywood Palladium Sunday. 

June 9. to dl.scuss the status of collective 

bargaining negotiations on pay television 

and other matters. Negotiations for a new 

collective bargaining agreement covering 

feature motion pictures have been under 

way since March 25 In addition to pay 

television, the guilds contract propcsals 

encompassed a number of subJecUs. all of 

which will be dlscil.s.sed at the meetiiiR. 

Garrick in Joint Production 

Deal on Yugoslavia Film 

NKW YOKK C.iimrk Fllm.s has added 

|)r()jc'ct It.s a r

4 UTTLB DEATH EACH DAY... 

A LOT OF LOVE EVERY NIGHT! 

•THEY TREATED BEAUTIFUL WOMEN 

AS IF THEY WERE FAST CARS T^ 

ROUGHi" '•^-^ 

, . . Robert 

. Joe 

. . 

. . . Lewis 

. . Tracy 

. , "Buddha" 

. . Lindsley 

— i. 

LOS ANGELES 

J^r. and Mr». Evrrett Sharp, Manhattan 

Films, havp boen celobratlng their 

wrddlMK anniversary 

Paul Lyday. advci 

tislnR director. National 

General Theatres, 

was In Denver 

and Albuquerque . 

Ous Metzger. 85. died 

Monday il3i. He had 

been in theatre operation 

for a period 

of well over 50 years. 

Hi' li-avi's his wife 

Uirdiiv He had theatres 

in Metzgrr 

Portland. 

Gu.s 

Los Angeles and San 

DieKO and was a partner of O. N. "Bill" 

Srere. He was chairman of the board of 

directors of the Southern California Theatre 

Owners Ass'n for many years. 

Marty Solomon, esteemed salesman with 

Allied Artists exchange, died May 15. He is 

survived by his wife Grace and three brothers. 

He had been an employe of the Allied 

Artists exchange for more than 24 years 

Kronenberg. president of Manhattan 

Films, was a guest of the Variety 

Club in London on his recent trip there. 

Prime Minister Harold Macmillan was the 

guest of honor at the time . Sarfaty. 

former Warner Bros, manager, now a 

lawyer, called on friends along the Row. 

Everett Sharp. ManhatUn Films gener'al 

sales manager, was in San Francisco over 

the weekend on business, which included 

the removal of the exchange there to the 

Warfield Theatre building. . . . Izzy Herman. 

Aladdin Enterprises, and wife were in 

New York . Olsen. starring with 

Rod Lauren and Steve Drexel in Crown- 

Internationals "Terrified." received the 

keys to San Diego from Mayor Charles Dail 

in ceremonies preceding the picture s west 

coast premiere at the CabrlUo Theatre. 

Fred Stein, chief barker of Variety Tent 

25. attended the Variety International 

meetings in Houston. Tex. Ezra E. Stern. 

Filmrow attorney, also attended . . . Ernie 

Silcocks. after 57 years in theatre operation, 

has retired. For the past five years 

he has been with Henry Pines in the Uptown 

Theatre. Pasadena . . . Dean Hyskell. 

former Fox West Coast advertising head, 

is now drumbeating Allied Artists' "55 

Days at Peking." 

Harold Wirthwein, division manager, and 

M. J. E. McCarthy, local manager for Allied 

Artists were in Denver for conferences 

J. Berman. owner of the 101. 

Skyview and Harbor drive-ins theatres. 

THE SHORT THAT MADE A BIG HIT AT ITS GALA HOLLYWOOD PREVIEW! 

^ 

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UNIFIED INDUSTRY GOING AFTER 

\ 

ROCKY MOUNTAIN PATRONAGE 

New Area Organization 

Focuses on Teamwork 

At 1st Convention 

UENVEIi- -Motion picture industry men 

of the Rocky Mountain area, exhibitors 

and distributors, some 200 strong, at long 

last have stepped forward In a united effort 

to make patrons out of people. 

Ihls was the theme, the stirring message 

repeated at the first convention here 

Thursday il6i of the Rocky Mountain Motion 

Picture Ass'n. 

Individually there have been the skill. 

Officers and directors of the newly formed Rocky Mountain Motion Picture 

the enthusiasm and determination In this 

.Ass'n are shown at a meeting in Denver. I/eft to right: Tom Smiley, general manager 

for Wolfberg Theatres, treasurer; John Dobson. branch manager. I'niled 

region second to none, but for 20 years 

since the collapse of the Rocky Mountain 

Arti.sts. president: Jules Needelman. director. Columbia branch manager, who 

Screen Club— there has been no organization 

directing teamwork attacks on Indus- 

Angeles; Larry Starsmore. president, Westlmd Theatres circuit: Fred Knill. vice- 

announced he is leaving to become district manager for Embassy Pictures. Los 

try problems and leading "forward look' president, booker-buyer Commonwealth Theatres; Ray Davis, director, area supervisor 

Fox Intermountain Theatres. Robert Lotito. treasurer, was not present. 

programs. 

In the words of James R. Velde. vicepresident 

of United Artists who gave the 

keynote talk: 

"This territory . . . has been a successful 

one This success has been brought 

^n»4ffs 

about by . fine association the Industry 

has had with the press, exhibitors 

who are promotion-minded, branch managers 

who have taken It on themselves ta 

vi.sit towns and talk with the newspaper 

folk, and have gone on television and 

radio to bring news of our business to local 

people and talk about the movies. All this 

has created an electricity' in the air—excitement, 

enthusiasm and the desire to go 

out and work harder for their Interests." 

The industrywide makeup of the new 

blaster of ceremonies John Dobson. left, with the speakers at the initial mrct 

organization Is reflected in Its roll of officers. 

John Dobson. manager for United Lyday. >!. B. Smith. Barry Lorie. James R. Velde; .Augie J. Schmitt and Rb

. . . Marlin 

. . Ernest 

jiiith. promotion-advertising head for 

^cmmonwealth Theatres, Kansas City. 

Pointing out the scarcity of reliable reearch 

on the results of newspaper adverismg, 

Lyday pointed out that a lot of moion 

picture advertising men are losing 

oufidence in the newspaper as a selling 

dia for their product, although more 

h.m half of the advertising dollars spent 

n movies goes to the daily papers. 

He insisted the only satisfactory answer 

; for each showman to gather all the injrmation 

possible about the reading habits 

f the people whom the pictui-e ads are 

itended to reach. 

Lyday devoted considerable attention to 

le Summer Movie Preview, a 12 -page herin 

color published by the Denver Post 

sale to theatres. 

Smith admitted he didn't know any 

finite answer other than the one indited 

by Lyday—study each media and 

lake your choice on the basis of the kind 

|f people you want to reach. He warned 

jainst becoming oversold on radio and 

li'vision—that there are some pictures 

hich just don't lend themselves to ef- 

'Ctive selling on the air waves. 

Smith urged theatre advertisers to cut 

n the meaningless superlatives, such as 

he greatest picture ever made," etc. 

Barry Lone of Lorie-Lotito Productions, 

jecializing in advertising and promotion, 

troduced and emphasized several points 

his talk with some convention floor exoitation—three 

girls in abbreviated cosimes. 

shrill blasts from a whistle and the 

altering of feathers over some of the conntioner 

tables. 

In developing his topic, "The Boxoffice 

îll Rain Money." he declared the main 

lults of much motion picture promotion 

first, it is too vague, and second it is 

)t big enough. He emphasized that the 

oblem of promotion always involves these 

ro points—how to develop sharper ties 

'tween the stunt and the film, and how 

uch money to spend. 

Augie J. Schmitt, president of the Na- 

3nal Ass'n of Concessionaires, warned exb;cors 

against signing exhibition conacts 

that contained restrictive clauses in 

gard to refreshments. He claimed such 

actices would lead only to restrictive 

auses of other natures. 

The after-dinner speaker in the Brown 

Uace Hotel was Bob Bale, of the Institute 

Personal Development. 

ode Cuts in 'Attraction' 

HOLLYWOOD—Seven Arts confirmed 

at cuts have been made in "The Main 

traction" to comply with requests from 

dc- administrator Geoffrey Shui'lock to 

in a code seal. Pat Boone, who stars in 

jtle MGM-Seven Arts film, will start ex- 

Diting the film in Dallas June 12. 

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DENVER 

^t Columbia Manager Jules Needelman resigned 

to join Embassy Pictuers in Los 

Angeles. Needelman will be succeeded by 

Sam Dare, who has been with Columbia 

for over 30 years. District Manager Norman 

Jackter was in Denver to supervise 

the change . Sands, sales manager 

for Allied Artists, and Harold Wiithwein, 

district manager, headed a regional 

sales meeting here. Branch managers M. 

J. E. McCarthy of Los Angeles, Jim Meyers 

of San Francisco, Edward Cui-ea of Seattle, 

Don Tibbs of Salt Lake City, Prank Thomas 

of Kansas City and Frank Green of the 

Denver office were informed of sales plans 

on forthcoming releases. 

. 

Home office executive Hy Martin and district 

manager Barney Rose of Universal 

conferred with Manager Murray Gerson 

Butler is remodeling the Teseque 

Drive-In, Albuquerque. He has installed 

a new Selby all-steel screen tower 

and Reed in-a-car speakers supplied by 

Western Service & Supply Co. . . Western 

LEASE 

will complete by June 1 installations in the 

new Sky Hi Drive-In, Gillette, Wyo., which 

is being opened by Bill Semple. The theatre 

will have a Selby all-steel tower, Reed 

in-a-car speakers, Century projectors with 

all transistor sound, a Cretors popcorn machine 

and a Coca-Cola Director diink 

machine. 

On Filmrow were Bob Heyl, Wyoming 

Theatre, Torrington: Tom Knight, Acme at 

Riverton; Russ Dautennan and Buzz 

Campbell, Fox at Rawlins; Tony Luna, 

Dollison Theatres, Santa Fe; Jerry Shinbach 

and Bill Holshue, Lakeshore Drive- 

In; Dick Klein, Trojan at Longmont; 

George Simms, Prince at Ault; J. K. 

Powell. Cliff at Wray: Ray Ti-oyer. Gem at 

Hugo; George Kelloff, Star at Monte Vista, 

and Carman Romano, Rex in Louisville. 

'Off the Cuff Is Added 

To Tony Curtis Slate 

HOLLYWOOD—Tony Curtis 

added still 

another feature to his already crowded 

schedule, this one being "Off the Cuff," to 

be a coproduction by Universal and Curtis' 

Reynard Productions. Stan Margulies produces 

from an original comedy now being 

scripted by Bill Manhoff for late 1964. 

Curtis, who just completed Captain Newman, 

MX)., is now working in 'Monsieur 

Cognac," Universal, and is scheduled for 

"Playboy," Columbia; "The Confessor," 

Mirisch-Seven Ai-ts and "Ask Me No Questions," 

Universal. 

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IXOFnCE :: May 27, 1963 W-7

I 

. . 

' 

: May 

j 

J 

j 

More Than Half of Current Crop 

Rates Average or Better in LA 

LOS ANOELES — Multiples paced the 

holdovers, nudged by several newcomers, 

the first-run picture. Hard 

to brlKhtcn 

tlckeU "Lawrence of Arabia" and "How 

the West Was Won" retained their strong 

appeal. doUiK capacity business. 

.Averoge Is 100) 

Bcvrfiy Th. Bakony (Cofifl), 4ih wk 65 

e'vcfl" Conor,- Sunday* o«« Cyb.1. (Dav,»- 

Ch.r Loyola LSTAnoc'c-To Kill o M«kll.«. 

gen 65 

On RcfordkM 'Goê'.'^''..^'^,.;;' 

[?C-Crp.y 

Crcit-Corry 

(MGM). 27th wk. 125 

r.nc ,,,,.- OoyU ond' Uio (Conll), 15th wk ;wB,_ oen 140 

Fo. W.lihifc- fontmio BVl, rciuuc 65 

Four Stor — Th. Four Doy« ot NaplM (MGM). 

^^^ 

Hc7« 1" Olomond Hcod (Col), Th« Mon From 

llM rcl Oinan' Club Cor, gon ........ 65 

MoM,.>^ Porarrvjunt By« By« Birdi* (Col). 7th wk. 135 

75 

LkVj Th. Triol ;Ape.). 4(h «k 

Mm>c Hall—Th« Wrong Arm o1 fh. Uw (Cont'l), 

Orphoum, Hollywood—Opwotion 

Pontogcv— Ttio Ugly Am.riton (I 

Stotc, Bolttwin, Wiltcrn, Irn. Vi 

Cool of Hi. Ooy (MGM) 

Vogv.«- -Mondo Cono (Tim«). 7lh wk 

Worner Beverly— Lowronco o» Arabia (Col), 

22r,d «k 

Worrier Hollyv«ood— How th. We»t Wo« Won 

Trial' Stirs Some Interest 

In Denver Esquire Opening 

DENVER In a mo.sl unit-markable week 

for local first-run house-s. the majority 

which offered either holdovers or reissues, 

"The Trial" opened to fairly active business 

at the Esquire, rating 125 per cent. "How 

the West Wa.s Won" continued very strong 

at the Cooper. 

Cooper— How the Weif Woi Won > MGM-Cirwrar 

nth wk 

Crest—Wor ond Peoee Paro). Tho Errand Boy 

(Poro), reissues . 

Denharrv-Com. fly Wifh M. (MGM), 3rd wk. 

Deriver- Crifit's Choie. (WB), reissue 

Esquire—Th. Triol (Apex) 

Orphcum—Th. Birds lUniv), 7th wk. 

Paramount— Dr. No (UA); 

(UA). 2nd wk 

Towne— Froa, Whit* and 21 (AlP). 2nd wk. 

Date Is Set for '55 Days' 

In Bay City Coronet 

SAN FRANCISCO— "55 Days at Peking" 

opens at the Coronet Theatre May 29 for a 

five-week run. following the re-bidding on 

the film originally scheduled to premiere 

here at the St. Francis Theatre on that 

date. The art house holdovers continued 

.stronRer, in comparison, than first runs. 

Divorce—Italian Style" continued to be 

good in Its moveover to the Vogue from 

the Metro. "The Balcony" in the fourth 

week at the Piesldlo was reported to be 

holding strong. 

Cmcramo-Orpheum— How th* W*»t Wa. Won 

MGM-Cineramo). 13th wk 350 

The Longest Day (20th-Fox). ..100 

5th wk. 

i „liiirc "" 

,)•. Ttic Birds (Uniy), 7th wk. 

PiratM of Blood 

'T 

Doer—Long Day's Journ«y Into Night 

St. Frooc.s The Ugly Americon ;un'v;, 4th wk. 

United Am-,- Lowrcnce ot Arobio Col!, 17th «k X 

Vogue— Divorce— Itolion style Embassy), 2nd 

Worfield—The Yeltew Canary (20th-Fox) 

Portland Heat Wave 

Doesn't Hurt "West' 

PORTLAND— It s still MGM-Cinerama 

•How the West Was Won" as the leadi; 

here, despite continued weather In the 

Sandy Blvd —Th* Birds (Univ). 3rd wk. 

rabio (Col). 6th wk 

West Wat Wen (MGM- 

Laurclhurst—Lov* I (UA), 40 

Trouble Univ), 3rd wk 

Orpheum—Com* Fly With M* (MGM), 

(MGM). reissue 

Paramount—Mondo Can* (Times) . 

PORTLAND 

phenomenal" is the report on the boxoM 

holdup of "How the West Was Wo 

at the Hollywood. Grosses have been steaily 

higher at the suburban de luxe 

says Carl Miller, manager. This is exes 

tional. too. In view of sultry weather In 

—a decided break in the cold spell. 

The boxoffice opened at the Paramoii 

(20i for "Cleopatra" ticket buyers. The fl 

opens June 26 with a benefit for the Pa'. 

Home for Children. Patron tickets are ' 

ing sold for $10 with $6 each for other set' 

The maximum evening capacity at 

' 

Paramount will be 1.406. 

Three suburban houses, including i 

drive-in, will day-and-date "The Strlpp: 

starting May 29. The theatres are » 

Laurelhurst. which winds up a profltf J_ 

run with "Love Is a Ball" and "40 Pou.^ 

of Trouble": the Esquire and the 

theatre Drive-In. There should be 

Interest In "The Stripper" since OsJ 

Rose Lee, who plays a straight role 

acted as Joanne Woodwards coach 

strip sequences, appeared here in pel 

| 

recently. 

WAHOO Is 

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Hershey Chocolate to Bva\ 

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Hh:HSIlKV. l'.-\ I'lic board of direc 1 

of Her.shey Chocolate Corp. has apprn* 

Its proposed western United SUtes mf: 

faclurlng facility which will be locale, 

Oakdale, Calif.. In the San Joaquin V^•\ 

Construction of the 400.000-squ8replant 

l.s to be started soon, and produci 

IS planned for the spring of 1965. The f 

. 

is designed to serve the 11 far-wefl 

states, plus Hawaii and Alaska, with a o| 

plcte line of chocolate and cocoa prodJl 

Engineers and architects for the bull) 

are Day & Zimmerman. Inc., Phlladeli 

Although the California plant 

eventually employ several hundred pe 

operations at the Pennsylvania plant 

not be materially affected, officials 

because of anticipated increases In 

ness volume and the introduction of{ 

products. 

Elsa Lanchester Is Back (| 

HOLLYWXKiI) El.Mi Lanchester re 

a lei 

to film.s for the first time, after 

absence workina in television, to U 

costarrlng role with Peter Lone in A 

can Internationals horron-comedy, 

Alive," to be filmed in Hollywood. 

BOXOmCE : 

27

A LITTLE DEATH EACH DAY.. 

A iaTOFLOVEEVE RYNIGHT! 

•THEY TREATED BEAOT.FUL WOMEN 

AS IF THEY WERE FAST CARS TT 

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CHICAGO 

The Variety flub Is acciptiiig tlclcet orders 

for Its spon-sored premiere of "Cleopatra" 

June 26 at State Lake Theatre at 525. $15 

and $10 "Hie club hopes to realize $50,000 

for LaRabida from the premiere. Sol 

Gordon. 20th -Fox. Is arranRlng for the 

dl-splay of 50 costumes worn In •Cleo- 



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TEflSERETTES 

AS A PREVUI SERVICE 

sk,l321S.Wabuk.C4il««|* 

patra" at State street deparlmcm stores. 

Bill MargoUs and Manny Smerling arranged 

a luncheon at the Standard Club In 

behalf of the premiere. The Women of 

the LaRabida board are sponsoring a 

"Cleo" luncheon. 

.An article in Chicago Scene. May issue, 

complains that "of more than a hundred, 

foreign films which open in New York each 

year, only 10 per cent at most ever reach 

Chicago" . 

Lewis planned to appear 

in as many theatres as possible when his 

"Nuttv Professor" opens in 50 neighborhood 

houses . 

Grace of Monaco 

has promised to .send a pink evening dresb 

for the 14th Northbrook fashion show at 

Kcien's Theatre. 

Dimitri Tiomkin and Charlton Heston 

were here for the opening of "55 Days at 

Peking" on the 29th in the Michael Todd 

Theatre . Hudson was due in town 

June 21 for the premiere of "A Gathering 

of Eagles" at the Roosevelt. 

. . . 

Seats at the Rhodes Theatre are being 

recovered ... Lee Artoe of ElectroCarbons 

left on a six-week world tour . 

Robert Miller, director was in town with 

The 

Universal publicist Ben Katz 

Northcenter Theatre on Lincoln avenue i.s 

closed for modernization . and -•^' 

Harry Balaban received an FCC permit 

for opening their Channel 32 uhf station, 

which will concentrate on motion picture 

programming. 

Saul Weitzenfeld. formerly of H&E Balaban. 

has Joined the Oriental Tlieatre management 

staff . . . Harry Phillips is recuperating 

from an illness in his Spencer 

Ann.'^^ apartment. Joe Sonsicri Is subbing 

for him at Ace Seating. 

INDIANAPOLIS 

J^rs. Ilrit'ii Bohii. lormei Healait manager 

now living in Cincinnati, was a visitor 

on the Row . 

Tharp. manager's 

.s(X-ietary at Universal. Is leaving for California 

and will work for Universal there. 

Her place in the local exchange is being 

taken by Mary Lou Klrkman, formerly 

with United Artists . . . Milton Ettlnger. 

Universal office manager, is back at his 

desk after an illness lasting several weeks 

New WOMPI officers are Peggy WlUlnnus. 

Judy Brown. MGM. first 

MOM. president: 

vice-president; Marge Dochoff, Indiana 

Transit Service. .stH;ond vIce-piTsidenl: 

Carol H(X)ver. MOM. recording .seciTtai-y: 

.lune Bratby. Allied Arti.sts, corre-spoiiding 

secretary, and Betty Merritt. United 

Artists, treasurer . WOMPIs 

mtrnd to make the tiTk to Dallas for the 

national convention In September 

Tina Teamcy was winner of the $50 bill 

III the recent WOMPI raffle. 

ST. 

LOUIS 

( the recent trade fair held at the Arena. 

^ 

lATSE had a very successful booth. The 

lion featured .short movies, a display of 

o!d and new projectors and held a drav 

for movie tickets. 

Herman Gorelick. Crest Films, visited tbB 

Tumer-Parrar and Rodgers circuits tbl 

first part of la.st week and then traveled t! 

New York for meetings with the Ultr| 

Film franchise holders. This week he 

in Kansas City meeUng with exhibitors. 

>Irs. Grace Piccione reported good 

ness with her Bergman festival at 

Apollo Art Theatre. The theatre has I 

i-unning a double bill of Bergman 

with a change every two nights. 

Piccione also hit lucky 13 recently 

the birth of her 13th grandchild. 

Seen on the Row this week from lUinoi 

were: Herman Tanner. Vandalia: Mr. ar 

Mi-s. Robert Strauss. Benton: Mrs. Free 

Paul and Norman Paul. Carlinville: 

Clark. Metropolis, and Steward CliusU T/ 

Johnston City Hirlh from Pacll 

. 

and Otto Ingwerson from Montgomery CI 

were the only Missouri visitors 

^^jslfiÂ 

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MONDO CANE 

0^' lOiV^ ^? 

rAULTIPLE 

DRlVE-^^ 

HARD TOPS 

ATLANTA 

The season's most argued about film" 

IN 

NEW YORK- 

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IN TECHNICOLOR 

Oirecf.d by GuoKi.ro Jocope 

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|_ A documentary presentation of certain customs and behavior of people in various parts of the world" J 

^4 west 57th ST., N. Y. l 9, N. Y. • PLaza 7-6980 IRVING SOCHIN, Sales Director 

If( 

'^llv 

GEORGE LEFKO 

3001 Parkway 

Chicago, Illinois

. . 

The 

'Dr. No' Opens in Loo[; 

With a Brawny 200 

C'HIC.^CiO— -Dr. No" did J 

us opi-nmn week at the Sla: L,;.-:l I;. 

atre. "The Ugly American upped . 

grosses in the fifth week at the Roosevi 

as did "To Kill a Mockingbird" in the 15, 

week at the United Artists. 

Average Is 100) 

C:-r Bock to Nature SR Nokcd Hilb 

. iSR) 

Cnr , ; ..- The Four Ooyt o» Noplcs ;MGM). 3rd wk. J 

:> Cnliei Choice ,VBl, 4th wk 

• 

Dovid ond Li»o Com 1), 13th wk 

Lo»rcncc of Arabia Col). 19th wk. 

GOOD Tl KNOir— Karl I)yM)ii and Bill Gandall, standing at left, were 

plra.srd with Ihr number of exhibitors and rirruit representatives who attended a 

sperial advertisinR rocktail party and luncheon in Kansas City May 10 on "Free, 

White and 21." new AIP release. From left. 1st row: Norris Cresswell; Jesse .Shlyen. 

Kirhard Orear. Phil Blakey, Iûie Sutter; 2nd row: Lu Vaughn, Chris Ellis. George 

FIIopoIIn; 3rd row: Darrel Presnell {with beard): George Baker. Mary Jane Hartman, 

Jimmy l.ewis. Fred liarpst: 4th row: Dick Conley, Willis .Shaffer, Roy Hill, 

Don Ireland: 5th row: Glen Dickinson jr.. Iôn Robertson, C. X. Stewart, Doug 

l.ightner. Dick Durwood; 6th row: Larry St. John. Bill Keeler. Reube Finkelstein, 

John Wangberg: back row: l.loyd Morris, Martin .Stone, Bernie Evens, .M. B. 

Smith. Winston Brown. PrcM-nt. but not seen in picture: I-eon Hoofnaglc, Claude 

Moore, flank Wignian and Bcv Miller. 

KANSAS CITY 

Ji/^rs. .Marshall Cullens. mother of the late 

Loran Cullcii.s of Lucas. Kas., has asked 

that we correct the item in this column 

May 20 which stated that L. L, Gllbreath 

had aKreed to manage the Isis Theatre. 

Lloyd H. Cullens. brother of Loran. Is runnlnK 

the theatre. Mrs. Cullens writes. The 

erroneous Information was Riven to us In 

K00.1 faith by a iisuiillv riMiablc informant. 

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It is good to know that the theatre in Lucas 

is being kept open and we hope it will continue 

to operate. 

All filmrow exchanges and supply 

houses contacted said they will be 

closed all day Thursday (30), Memorial 

Day. 

Don Walker, WB exploitecr. was winding 

up advance work on "PT 109" and 

"Spencer's Mountain" la.st week in Lawrence. 

Topeka. Manhattan. Salina, Hutchinson 

and Wichita. Walker will accompany, 

or rather, escort, local TV personality 

Harold Ensley. "the sportsman's 

friend." to the world premiere of "Spencer's 

" 

Mountain In the Jackson Hole country of 

Wyoming, where the film was shot. Ensley, 

Internationally known outdoorsman. plans 

to film several sequences for his own TV 

show while there. 

.Among the few exhibitors on the Row 

lust week were Tom Spurgin of Stanberry. 

|)uttinK in his first Row appearance In 

some time, and W. Leo Cohin who has the 

Strand at Emporia. Kas. ALso visiting with 

old friends on the Row wa-s Katie Blair, 

whose late husband Sam had the theatre 

and drive-In at Belleville, Kas., now operated 

by Commonwealth Theatres. 

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ST. lOUIS 3. MO., 3222 Oliv* StrM< 

More Multiple Playdcrtes 

Spark Kansas City Scene 

KANSAS CIT\' — Particularly 

with the volume of business at their 

spective boxoffices last week were 

managements of the Kimo and the 

towTi. Two foreign films, backed by i 

critical acclaim, scored well at the 

and "My Six Loves" was bigger In its 

ond Uptown week than in its first, 

local drive-ins were playing firatv 

product. backed by heavy TV cam] 

Brcoks.^c Nine Moun lo LIy« ;20lh-Fo«; Tll« • 

MorKhurian Condidotc L'A), subrun 

Copn Mutiny on the Bou/ity :MGM) 21st »*.t 

Emorrc How the West Wot Won MGM- 

Cinc.arr-, >h .,v 

Kts an.) Jrt^c ins~l four Spit on Your Grovo 

lAuJiibon Stork Feor AuJubon) vonous 

The Girl With th« Goldm Ey« Kingsliy)' 

The Irdi :Uni% 

oxv In the Cool of th* Day (MGM) 

axon- Lo»rencc o» Arabia (Col). 13th wk. 

'i$to ond SIX druc ins— M«reul«« 

Woman (Woolncr): St09«coach 

(Univ); various other footurcs 

Iplowrs—My Six Lovos (Pora P 

Paul Stehman Improvinoj 

WINCHKSTKH. ILL - Haul St4d»J 

owner and operator of the Green 

is convale.scing at home and making i 

factory progre.ss. In an accident on IJ 

Sunday, the theatreman suffered 

tures of all ribs on his right side, as t 

to his collarbone and shoulder bli 

MGM Promotes Bisio 

sr I.OUI.s Michael Bi.sio ha.s 

pointed office manager and head boO' 

the MGM exchange here, replacing 

tiice HItzler Blslo has been with 

since 1959, starting as an assistant sl.j 

and ultimately becoming booker. 

BOXOFTICE :: May 2

; glorious 

JiI 

Kids by Scores Enjoy 

WOMPI Circus Day 

provii' 

NEW ORLEANS—It was a grand and 

time, just like a day at the circus, 

enjoyed by approximately 350 youngsters 

the annual May theatre party hosted by 

at 

tlie WOMPI at the Famous Theatre on 

Maringny street Saturday morning re- 

:< ntly. 

The children were brought from orp'lanages, 

from the Southeast Louisiana 

Hospital and from WOMPI's adopted 

family. 

The WOMPI women gathered in the 

Famous early to make sure everything was 

:eady for their guests—like popcorn, a vat 

of pink lemonade, inflated balloons, and 

I circus decoration throughout the theatre. 

The youngsters started arriving at 9 a.m., 

md by 9:30 all were in the theatre and the 

•ingmaster blew the whistle for the show 

;o start. The two-hour program consisted 

)f a circus feature, and several cartoons, 

preceded by several magic and ventriloquist 

icts put on by a group of local actors, 

leaded by Austin Deitch, brother-in-law of 

vVOMPI Blanche Gubler. 

There were clowns by the dozen, also 

)allerinas, tiger cats and other circus 

inimals, fortune tellers, barkers, also Annie 

Dakley plus other Wild West show charicters. 

These were WOMPIs in makeup 

md costumes. President Helen Bila was 

h

. Art 

. . Dot 

JAckwn 

: May 

ATLANTA 

Quinton Green. Martin Theatres booker, Is 

lookiiiK forward to fishing and complete 

relaxation while on his two-week vacation 

In Alabama and Florida . 

Lev>'. Don 

Kay representative, was In town from Jack- 

• 

onvl'Ie calllnK on various exhibitors In 

Atlanta offices 

Baron Godbee. Pal Amusement booker. Informed 

us that Jack Mosley. Pal buyer and 

booker, has been having a series of operamx^pf'f^' 

'awoifs \ôuwfien 

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"Scrying ihr Smith Sincr I9li" 

tlons . . . other exhibitors seen in the exchanges 

working out playdates were: Ward 

Bennett, Bennett Drive-In. Abbeville, Ala.: 

R. H Dunn, Camilla, Camilla: Dean Hardy, 

Judcan Drive-In, Dallas, Ga.: Eddie Watson, 

Strand. Montevallo, Ala., and A. L. 

Royal. Meridian. Miss. 

Mrs. Mozelle Christian of the Georgia 

Chamber of Commerce was scheduled to 

speak at the WOMPI Wednesday i22i 

luncheon meeting at the Variety Club. Mrs. 

Christian's subject was to be "The American 

Way of Life." 

Mary Bridges, who has been with the 

Martin booking office for several years, has 

resigned. She has not announced her future 

plans . EUer, MGM booker, has 

returned home from the hospittil. She will 

be absent from her desk for some time. 

James V. Frew, Embassy southern di- 

\ i.sion manager, is spending a week in New 

Oilcans on business. Last week. Frew's 

a.s.sislant. Buford Styles, was in Charlott: 

calling on exhibitors. Styles is southeastern 

district manager of Embassy Pictures. 

Variety Tent 21 and its auxiliary at 

Atlanta sponsored their second annual 

hor.se show, A rip-roaring time was enjoyed 

by all with music and singing. Indian 

dancing and spills. Awards were presented 

by Rita Laird, Martha Chandler, Mary 

Hefner. Tillie Shapiro, Mrs. Ray McKay, 

Louise Bramblett, Juanita Barber, Patty 

.Matthews, Adel Janko. Margaret Finkel. 

and Gladys Houswoith Trlbble. Chairman. 

Vermilion, Ohio, Liberty 

Adds Monday to Schedule 

VERMILION. OHIO— Mondays are beiiin 

Western World see what Indians are seel' 

and thinking and feeling." 

added to the schedule weekend at the Khan is a member of the "royal fl 

Liberty Theatre, which is under the new family of India. " His brother. Dlllp Kum 

management of Nicholas Pctroff. Elyria. 37. Is India's top mo\1e idol, intimate 

an 

and Warren Ashton. Amherst. They acquired 

Prime Minister Nehini and a moving fo: 

the theatre in March from Mr. and in the foundation of the Indian Ym^ 

Mrs. Robert Nuhn. who had operated the Congre.ss. A second brother. Naslr. 

an actor and heads the Naslr Khan P^ 

liou.se (or '20 years. 

The Nulins recently purchased the Nu- duction Co. 

Haven Nursing Home and are devoting The five films that Asian Klian has «'] 

most of their time to this business. However. 

him—all subtitled in English—are noti 

Nuhn also Is a mechanical engineer from the family studio but .selected 1 

successful films In India, but that was ; 

at National Tube Division In Lorain. Both 

new owners of the Liberty are with the 

indu.strlal relations department of National 

Tube. 

BOWLING 

ATLANTA With the .season nearlng the 

iKl. the Atlanta Motion Picture Bowling 

,r;it:iie standings are: 

Martin 

Benlon 

Univvnal 

MGM 

Crest at Baltimore 

To JF and Affiliated 

Frcm EostCfn Edit. en 

BALTIMORE—The GFS Theatre Corp. 

headed by Joseph C. Grant. Jack Fruchtman 

and Aaron B. Seidler, has signed a 

long-term lease for the Crest Theatre, if; 

the Hilltop Shopping Center. The de-' 

luxer is the largest suburban theatre here* 

It is stated the Crest becomes an Integra 

part of the JF Theatres and Affiliatecf 

Theatres, rapidly growing chain which no».' 

includes four major downtown theatres— 

the New. Stanton. Mayfair and Charles— 

and five suburban houses—the Hillendale 

Northwood. Pikes. Avalon and Uptown. 

Seidler. general manager of Affiliate* 

Theatres, said the general managemeU' 

of the Crest will come from his office. 

Harry Myerberg. president of the Cre*< 

Theatre and lessor, hosted the principaV 

of GFS at a luncheon following the sign 

ing of the lease. 

Asian Khan to Distribute 

Five Pictures From India 

MONTREAL — Asian Khan, film pn 

ducer from Bombay, arrived here with flfull-length 

Indian movies in his luggag 

which he Is determined to show fro 

coast to coast. He plans a Canadian fU 

distribution company, with U.S. and SouH 

American subsidiaries. 

Khan said tliat he regards his endeavi 

as "a mission." "It is not only an ecor 

project." explained Khan, who 

films and business administration at 

York University. "If I were only Inter 

in money. I would have stayed In 

'Where his family has extensive 

tural and real estate Interests", but 

me it is a cultural cause as well, to let tf 

his criterion. "I picked them because t I 

are good productions that reflect Ini 

They have a body and soul—a message." 

said. The five ii\clude his brother Nas 

$1,500,000 Technicolor epic. "Gunga Jl 

na." starring brother Dillp. for wH 

Indian movlegcxM's have already sh< I 

their appreciation to the tune of $7.0 

000. In one grand sweep. "Gunga Jum J 

captured eight Clares, the Clare. InsUtt 

by an English woman film critic, being 

Indian equivalent of Hollywood's O 

award. 

— 

LjJSB- 

^jPa;tm«tA max 

W^ tOONTON. N. J. 

MAXIMUM LIGHT 

*"•« l^*n\^ Di*tribut»d 

. 

Dii.c Thcotrc Service & Supply 

2 2846 

Rhodes Sound & Projection 

ADams 3-8788 

Nafionol Theatre Supply Co.; 1 

3. Go TH : 4 8486 

Co, 

Service, 

Albany— Hemlock 

Sovannah 

87 Walton St., Atlonto 

BOXOFFICE : 

27, 

1

4 LITTLE DEATH EACH DAY... 

, I OT OF LOVE EVERY NIGHT! 

THt Y*^^*^, 

» D^MONmUAM S'^:i"?l^^^'^3^"----- 

THEINTERNATIONMPLMGIRIS 

..CO. LES BAXTER 

-7^2?2:£/z2k:^z>^ "^ 

•OTTE 

Wolter Pinson 

1 So. Church Street 

Charlotte 2, N. C. 

FRanklin 5-5512 

MEMPHIS 

Charles Arendall 

399 So. Second Street 

Memphis, Tennessee 

JAckson 6-8328 

ATLANTA 

W. M. Richardson 

193 Walton Street, N.W. 

Atlanta 3, Georgia 

MUrray 8-9845 

JACKSONVILLE 

C. L. King 

137 Forsythe Street 

Jacksonville 2, Florida 

ELgin 6-5737 

NEW ORLEANS 

Mamie Dureau 

215 S. Liberty Street 

New Orleans, Louisiana

. . Gulf 

. . Connie 

. . John 

where 

. . The 

. . Other 

. . Other 

' 

| 

I 

NEW ORLEANS 

g 

V. Sheffirld will suspend shows at the 

Shcff In Poplarvllle. Miss., from June 9 

ihrouKh the 20th to spruce up the showcase 

Other Items passed along by Herbert 

Mlpro of Traiisway; Euel Woodfleld will 

resume fuUtlme operation at the Moonlight 

Drlve-In. West Long Beach. Miss., starting 

In June ..FT McLendon Theatres. 

Union Springs. Ala . has taken over operation 

of Martin Alabama Theatres. Including 

the Rltz at Greenville. PLx In Evergreen. 

Strand and Palms at Atmore. Martin 

and Pendley at Andalusia; the MarUn 

in Florala: and the Rltz and Eagle at 

Brewton. 

R. M. Hebrrt shuttered the Harlem at 

DonaldsonvlUe. He had operated it In as- 

.soclatlon with Sidney Harp of the Grand 

In DonaldsonvlUe and the Grand In Thlba- 

Le« ARTOE DELUXE 


ASHCRAFT 

LAMPHOUSES 

RCA— WIDE ARC— SUPtR HIGH, DYNARC, CINEX 

Horn* Shield, Reg , Port No. AG-1 89 

Flomc ShKid Xtro Wido, Port No. AS-IX 1.39 

ConlocI Hood, complcle, lOtnm, 11mm 49.99 

Upprr Confoct, Port No. AG-3 6.99 

lo-r. Conloct, Port No. AG-3B 4.99 

Ribbon Lradt. Port No. AG-B 89 

Collet, Port No. AG-81JJ 7.49 

Potilive Corbon Rotoling Head Ancmbly 25.99 

Sx^ciol Repair Port No CXIOI-CXIOI 19.99 

Contacts 

REFLECTOR 16' ," Leo Artoo Oclu»e 42.99 

* SPEAKER CONES 1 47 moqnet, (inc>» 1.35 

940 BELMONT AVE. CHICAGO 14 

deaux . States Theatres reopened 

the Rose In Bastrop. The theatre was renovated 

more than a year ago but remained 

dar.i . . . The Rltz in Pascagoula closed on 

the 2''th for renovations, was ticketed for 

reopening June 2 by owner J. O. Cole . . . 

Gulf States scheduled the reopening of 

the Colonial In New Iberia on the 31st. 

.Mr. and .Mrs. O. L. Germany, oldtimers 

In exhibition, sold their Penn Theatre at 

Pensacola to A. R. Gary . Sunset 

iLa.> Theatre was sold by R. A. Conrad to 

Messrs. Hesson and Richards . . . Phillip 

Richardson closed the Locke in Jackson. 

Ala., until further notice. 

WOMPI Delia Jean Favre, her husband 

Eddie and Eddies mother Mrs. Althea Howaith. 

here on a vi.sit from St. Petersburg, 

motored to Hazelhurst. Miss., on the weekend 

for a reunion of Mrs. Howarth's five 

sisters and a brother at the home of the 

oldest of the family. 97-year-young Mrs. 

Emma Harrison . . . Diane and Buich Fa\Te 

a e happy over a newcomer in the family, 

a srand.son named Clinton Thomas born In 

Ft. Walton. Fia . papa is with an Air 

Force unit . Bluestone. Don Kay 

and Lawrence and Dave Woolner were in 

Houston for the Variety International 

convention. 

Visiting here with Eugenie Copping. Universal 

staffer, and other kin for the past 

two weeks were her cousins Mr. and Mrs. 

Jo.seph Hulln from Sylmar near Los 

Ar.Keles . Calongne of 20th-Pox 

cashier department was on a vacation, 

.^pcnc ing much of her time shopping for a 

layette. The baby is due in September. 

Another 20th-Pox staffer, Or£U» Hirstel, Is 

BAILANTYNE INCAR SPEAKERS 

CONCESSION EQUIPMENT & SUPPLIES 1 

PROJECTOR REBUILDING SERVICE 

npf, Courtco Service Round the Clock 

DIXIE THEATRE SERVICE & SUPPLY CO. 

1010 No«th Sloppor Driv« 

P.O. Box 546 Albony, G«orqio 

PhoiM: HEml»ck 2-284« 

^ 

\ 

looking foi-ttard to the arrival of the 

in August . . . Mrs. L. Cheek, manager a| 

United Theatres Tivoli. joined the famil 

of BoxoFFicE readers; likewise, the man 

| 

ager of UI's Abalon in Algiers, and S J 

Cospelich. who recently returned 

circuit after an absence of several .VL-anl 

as relief manager . UT new! 

passed along by Beverly Blocker, secretari 

to Clare C Woods, president: George Florrj 

manager of the Napoleon, and his wtfij 

Catherine, head concession clerk, were of 

a two-week vacation. 

Theatre Owners Service reports the followll 

ing recent callers: George Ashey. Delu i' 

Oakdale; R. V. Degruy. Strand 

Arabian. Laurel. Miss.: Ed Jenner 

Manin White of the Midway Drive-I)J| 

West Lake, and Joe Scaffidi and son 

the Bay St. Louis theatre ... at Buen' 

Vista buying and booking were R. E. Hool 

Aliceville. Ala.: Preacher Crossley. Cro^ 

sley Drive-In. Laurel. Miss.: Anna MoU 

Royal at Norco, accompanied by 

her Scottish terrier pet: Harold 

Gayle at Raceland. and Frank 

Gonza'es . e.xhibitors seen ar 

John Luster. Natchitoches; Joseph 

lona. Baton Rouge, Preacher 

Laurel, Miss., and Bill Butterfield, Pa 

goula. Miss. 

Joanne Woociward Gets 

Star Role in 'Signpost' 

HOLLYWOOD—Joanne 

Woodward, 

onetime Academy Award winner, will stj 

with Stuart Whitman In Lawrence We;'" 

gartens production of "Signpost to Mv 

der." Siined to direct thU MGM film t 

David Miller. 

Superior Judge Mervyn Aggeler appro

EVERYONE'S ^fi^lJJg 

MONDO CANE ''^S. 

swmtj 

^^mS^W^^^ 

Svi'< 

.,ov>^' 

"ivVULTIPLE RUN 

DRIVE-INS & 

HARD TOPS 

ATLANTA 

•IN 

NEW YORK— 

4th BIG 

MONTH 

at 

Carnegie 

FORUM 

* THEATRES* 

R.K.O. 

CIRCUIT 

to Follow 

IRST RUN 

IIEWYORK 

^^tributed by TIMES FILM l 

CORP. 44 west 57th ST., N. Y. l 9, N. Y. 

HARRY KERR INDEPENDENT FILM DIST., INC. 

Dominant Pictures I33 Luckie St. N.W. 

219 So. Mint Street au . n 

^*'°"*°' ^°- 

Charlotte, No. Carolina 

334-1391 or 334-3321 524-7579 

• 

PLaza 7-6980 IRVING SOCHIN, Sales Director

. . TOMMY 

: May 

,_.i 

| 

, 

Carolina Demonstrators Continuing 

Efforts to Desegregate Tfieatres 

after a two-hour meeting Tuesday tti 

the group "made good progress in undt^ 

standing each other and the problems." , 

One downtown restaurant served \\xn, 

to 22 Negroes without incident and I., 

management announced it would serve 

j 

GREENSBORO. NC- Several hundred 

Negroes led by a minister and two students 

bearlnK an elKht-foot wooden cross 

marched on the downtown section of this 

U'xtUe- tobacco city Saturday for the fourth 

niKht In a row m a massive demonstration 

against segregated theatres and restaurants 

Antlsegregatlon protests by Negroes occurred 

during the day at Wilmington, Fayeltevtlle 

and Durham In addition to 

Greensboro. North Carolina's second largest 

city Some 300 Negroes were involved 

In the Durham demonstrations at theatres 

and restaurants and more than 100 arrests 

occurred there during the evening. 

Negro college and high school students, 

many of them girls, were arrested by the 

busload here Saturday and taken to city 

hall for processing Arrests were made at 

two segregated theatres— the Center and 

the Carolina—and two restaurants. A total 

of 412 Negroes were arrested FYlday and 

241 Wednesday In similar demonstrations. 

Negro leaders predicted at least 300 more 

arrests In Greensboro during the weekend. 

Jails In this area had been cleared of those 

arrested Friday night and police said "we 

can accommodate all " 

A .spokesman said the city coliseum could 

be used as a Jail If necessary "and we could 

take 3.000 In there." 

Arrests here were on charges of trespass, 

forcible trespass and blocking a fire exit. 

The first Saturday came at 5:05 p m. at the 

S4W Cafeteria where some 150 Negroes 

lined up and blocked what was tei-med a 

"fire exit." 

Arrests were made with clocklike precision 

and somewhat resembled dispersal of 

an after-theatre crowd with taxis and 

limousines drawing up one after the other 

to pick up the moviegoers. 

An estlmat

I 

Iji 

i 

vogue 

. . . WOMPI's 

. . Visiting 

a 

. . The 

Humphreys, 

. . 

. . 

. . Mrs. 

. . 

ouston Oak Village 

b Open May 30 

Southwest 

Edition 

HOUSTON — This city's newest motion 

ciure theatre, the $500,000 Oak Village, 

ill open May 30. according to Alfred 

o: tensen, president of the Spring Branch 

ht atre Co. The house, of ultramodern degn 

and equipped with transistorized 

und, has a seating capacity of 1,050. 

It will be equipped to show both 35 and 

Hum films on a 25x60 foot screen. It 

ill have lounges and a smoking section 

id a covered walk for patrons to protect 

lose leaving or entering autos from bad 

?ather. The parking lot will accommo- 

800 cars. 

itc 

Plans for the theatre were drawn by 

chitect Richard B. Walton. Guy Price 

11 manage the house. Price came here 

ttr working in Stanley Warner theatres. 

e has been manager of several local drives 

and was city manager for Claude 

'.ell's Lone Star Theatres. 

We of First Cleveland 

liovie in New Change 

;,(lbm Mideost Edition 

- i CLEVELAND—Thousands of citizens, 

any of them regular moviegoers, daily 

s.s the spot where this city's initial mo- 

)n picture house, the old American The- 

:ie. stood. A later building, but one still 

d enough to be a landmark in its own 

;ht, was the Hollenden Hotel, now being 

zed along with its garage. The garage 

arked the site of the American, the exence 

of which was unquestionably made 

'ssible by 

111 

the first story film, "The Great 

am Robbery," of 1903. 

por a number of years, longtime pro- 

Dkl .kionist Paul Apple had carried a cUpag 

from the Plain Dealer. In this is 

ited the passing of one of Cleveland's 

Dneer showmen, Sam Bullock, in 1926. 

illock not only had the old American 

th its camp chairs but, according to the 

pping, he had to hire women to go into 

5 American Theatre to give it the air of 

iipectability before the general public 

)Uld patronize it. That was in 1904. 

Soon Bullock, in partnership with several 

i?n. owned five theatres. In his early 

ush with the old "film trust," he opened 

ithiee-cent theatre on the West Side and 

•'Id ten tickets for 25 cents. 

"The whole family for a quarter" was his 

I'gan. He got his three-cent admission 

>?a from the three-cent street-car fare 

at that time. 

His son Gordon Y. Bullock is a motion 

I'ture operator and is still a resident of 

brothy Probst President 

< f WOMPIs in Des Moines 

'•" rjorth Central Edition 

OES MOINES—Dorothy Probst, office 

'inager at United Artists here, recently 

||s elected president of Des Moines 

OMPI. Elected to serve with her for the 

jTiing year are Alice Patton of Central 

jites Theatre Corp., first vice-president: 

êrie Simpson, Central States, second 

ê-president: MaiT Lou O'Neal, United 

|tists, corresponding secretary: Florence 

jnd;.. Central States, recording secreand 

Florence Work, Tri-States Thea- 

'7. 

r 

' Corp., treasurer. 

JACKSONVILLE 

. 

Qliver "Ollie" Mathews, Universal office 

manager, and Mrs. Mathews left here 

for their long-standing, annual deep-sea 

fishing vacation at Juno Beach in south 

Florida with Ardene Pinson, 

WOMPI at Warner Bros., is her sister, 

Elvira Pagenkopf from Milwaukee . 

Theatre supplier Roy Smith, back from a 

field trip to the Tampa Bay area, announced 

that a large automatic peanutpackaging 

machine has been installed in 

his local warehouse for servicing theatres, 

stores and ball parks. 

Filmrow visitors included Sam Seletsky, 

Smith Management Co., Boston, Mass.; Bill 

Cumbaa and Dick Eason, MCM Theatres, 

Leesburg: Ralph Weir, Regent, Crystal 

River; Jimmy Biddle, Fay, Jasper; S. O. 

Jenkins, Brunswick, Ga.; Mrs. M. B. Loder, 

Willacoochee, Ga.; John Mackes, owner of 

the Madison Drlve-In, Madison, who resides 

in Pennsylvania ; and Thomas L. Hyde 

of Vero Beach, general manager of Kent 

Theatres. Hyde called on circuit owner 

Fred Kent and inspected the Kent drivein 

under construction in the Cedar Hills 

suburban area west of Jacksonville. 

Sheldon Mandell, co-owner of the firstnan 

Five Points, left here for conferences 

with his partner Arthur Steele in New York 

regarding future bookings for the Five 

Points. Mandell and Howard Pettengill, 

advertising man working out of Miami on 

an assignment from MGM, have worked 

out an advance exploitation campaign for 

"How the West Was Won," booked for its 

north Florida opening May 29 on a reserved-seat, 

advanced-price basis. Prices 

range from $1.25 for Wednesday matinees 

to a top of $1.95 on weekends and holidays 

. . . Cecil Cohen, who operates the local 

Twin Hills Drive-In, has acquired the State 

Theatre, Eustis, from Roy Bang, who has 

the Municipal Theatre, Apopka. 

Walt Meier, manager of the downtown 

Florida, staged an exploitation sneak preview 

of "Dr. No" on a Saturday night during 

his run of "Operation Bikini" . , . Plans 

have been completed for holding midweek 

morning children's shows at FST's Florida, 

Capitol and Edgewood theatres. 

New WOMPI members are Christine Mc- 

Intyre, Florida Theatre; Marjorie Roberson, 

MGM ( former member at FST 

i 

and 

Rita Meehan Sawyer, wife of Tom Sawyer, 

FST booker and president of the Motion 

Picture Charity Club, who was a WOMPI 

before her marriage several years ago . 

Ida Belle Levey. WOMPI president and 

United Artists staffer, has designated Shirley 

Gordon, Warner Bros., as collector of 

$5.20 from each WOMPI member for an 

annual donation to the Will Rogers Memorial 

Hospital and O'Donnell Research 

Laboratories . WOMPI industi-y 

service committee served as hostesses for the 

opening of "Freud" at the San Marco Art 

Theatre managed by Mrs. Iva Lowe, 

WOMPI member. 

Special WOMPI birthday messages and 

gifts were happily received by members 

Mrs. 

Mrs. William 

i 

( Doris 

John (Maryt Hart and Christine Mclntyre 

1962 president, Mrs. Anne 

Dillon, is busy preparing an annual president's 

report for presentation to the 

WOMPI Ass'n convention in Dallas in September 

... A WOMPI board meeting is 

scheduled for the evening of June 4 in the 

Motion Picture Charity Club quarters in 

the Roosevelt Hotel, to be followed by a 

bunco party ... A WOMPI birthday party 

for residents of the All Saints Catholic 

Home for the Aged will be held the afternoon 

of June 15. 

Marvin Sltinner, local independent booker, 

is now booking for the Temple and Brooklyn 

theatres, Peri-y, for owner David Harris 

. . . Herman Allen, also an Independent, 

has taken over booking chores for the Gibson 

Theatre, Chattahoochee, and the 

Havana Theatre, Havana, both owned by C. 

. Spurgeon Dunn Phil (Cathy) 

Lentz, wife of the manager of the 20th 

Century Drive-In, Tampa, returned home 

after a stay In the Tampa General 

Hospital. 

Pat Frank, a highly successful novelist who 

began his writing career as a cub reporter 

on the Jacksonville Journal, revealed that 

Allied Artists-Landau Productions have 

taken an option on his book, "Forbidden 

Area," for a motion pictui-e. "They're dickering 

with Rod Serling and Ray Bradbury 

to do the script," Pat told Ray Knight, 

Journal columnist, while he was in local 

St. Vincent's Hospital for treatment of an 

ulcer. 

Dave Harris, Paramount booker who 

doubles as manager of the Motion Picture 

Charity Club's softball team, corrected an 

error by stating that the entry fees for the 

1963 team were donated by B. D. Benton, 

Jacksonville Film Service, instead of his 

brother, Frank Benton, Benton Bros. Film 

Express. 

John Barrymore's widow, Elaine Barrie, 

and her mother stopped here briefly while 

en route from strife-torn Haiti aboard an 

ocean freighter to a haven in New York . 

Marty Shearn, manager of the downtown 

Center, gave wide distribution to a leaflet 

advertising his opening of "Lawrence of 

Arabia," and included a plug for "Bye Bye 

Birdie," his coming attraction. 

Murray Lipson in Charge 

Of Two Schuman Theatres 

HARTFORD—Murray Lipson, last in 

Hartford five years ago as general manager 

of Community Theatres, has returned, 

as general manager of A.M. Schuman's 

Central and Lyric theatres, succeeding 

Thomas Ogburn, who resigned. 

In recent years, Lipson has been managing 

the Majestic Theatre, West Springfield, 

Mass. 

Schuman is here from his Daytona 

Beach. Fla., home to complete the transfer 

of command from Ogburn to Lipson. 

Noreico Projectors 

ROY SMITH CO. 

XOmCE :: May 27, 1963 SE-7

I «rtwr»l 

. . From 

. . Dennis 

•• 

' 

MEMPHIS 

pilmrow held Its third annual ROlf tournament 

at the Audubon golf course In 

Memphis BookliiK aKcnts and exhibitors 

donated the many prizes Two out-of-town 

Kolfers. J Fred Brown of Fort Smith. Ark., 

and Norman Fair. SomervlUe. Tenn.. took 

part In the tournament. 

COZY CLUB CHAIRS 

ARE COSTLY TO YOU 

When tired businessmen hove a 

choice between hard, lumpy movie 

scats ond soft, 

cosy club choirs, they 

rest at home. Their wives do, too. 

A little arithmetic will show you how 

ONE small seat-rehabilitation item 

bring you repeat, family revenue, 

will 

many, mony times over. And the 

simplest thing is the way to change 

the whole situation! Phone us. 

> Now Available \ 

NEW "MASCOFOAM" 

Tfie 

SEAT CUSHION 


A, nr OF LOVE EVERY NIGHT! 

AMERICAN 

INTERNATIONAL 

PIVTHECOWB 

THE YOUH^ ^^5^?S 

m Kmmm -"^ 

miana ANDERS-— 

SKOAMc.;^wja,^MS^^:in^.Src^ 

^"^, .les baxtef 

ff

. . Tommy 

DALLAS 

Clpvr Barkarrirh and Jiiry Lofland. who 

own the Midway Cities Drlve-In. have 

taken over operation of the Downtown 

Drive-In. Port Worth, and are doing some 

remodeling and repainting and re-equlpplng 

some Items . Leroy Mitchell of Forney 

bought the Ed Newman theatres in 

Waco . Brady of San Benito has 

taken over management of the 77 Drivein. 

Harlingen. It had been operated by a 

group of businessmen. 

J

EVERYONE'S ??i{^;X!i 

MONDO CANE 

Itributed by TIMES FILM CORP. 

1 


[_ "A documentary presentation ol certain customs and behavior ol people in various parts at the world" J 

44 west 57th ST., N. Y. l 9, N. Y. • PLaza 7-6980 IRVING SOCHIN, Sales Director

22 

. . We 

. . 

. Eve 

British). 

Polish 

Twin Drive-In Opened 

At Oklahoma City 

OKLAHOMA CUV — The North 

grmard Bragrr. Dallas manager for Paramount, 

and his booker Buck Buchanan 

culled on Video bookers and other booker.s 

imd exhibitors on Pllmrow. Local salesmen 

Buck Weaver and Paul Rice were In Dallas 

ul the time. Paul returned here the next 

day. but Weaver went on to Houston to 

m:^jp^f^' 

il awoifs \jOu when 

"off-nightj". 


details. 

WAHOO is 

the 

boxoffice attraction 

icrcasc business on your 


Be sure to give seat'- 


37iO OaWon Si • SkokiK llllnoil 

OUR CUSTOMIRS^V^^^^^^'r^^ 

appreciate the prompt and efficient shop 

work they get at the Oklahoma Theatre 

Supply." 

Tour Complit* Iquipmtnt Houf' 

OKLAHOMA THEATRE SUPPLY CO. 

*!• WMt Grand Oklahxtta CNv 

represent Variety Tent 22 of Oklahoma at 

the Variety International convention in 

Houston on the 14th and 15th. Weaver 

also got to see his son BUI, who works at 

the Gordon McLendon radio station in 

Houston. 

I 

i 

. 

Penu 

Twin Drlvc-In. offcrliiK accommcxlaUons Helen Groce. former Republic staffer 

here, had one of her twin sons. Perry, born 

for nearly 2.500 cars, was opened at midweek 

1 by R Lewis Barton, local circuit last November 8. on a visit along the Row. 

for 35 cents. The Alameda continues to 

operator. 

o; 

The other twin is named Terry. They 

fer free parking after 5:30 p.m. in a par., 

The .screen towers are back to back. The maintain the two pounds difference in 

ing lot adjacent to the theatre . . . Bex' 

north .side. 976 cars. Is named the Kim. and weight with which they were born . 

County officials took a cautious view t 

the .south side. 1.520 cars. Is the Roger, Blanquita McClendon is the new bookers" 

ward suggested control of "pornography 

named after grandsons First-run bills will secretary at MGM. succeeding Wilma Ford, 

at a breakfast of office holders with citiz' 

be presented on one side and availability who resigned. 

representatives. The discussion start 

pictures on the other. 

when a Baptist minister asked that soro 

Barton constructed the Sooner Twin J. C. "Doc" Lumpkin, on Filmrow recently, 

reported he has sold his business 

thing be done about six pictures and 1 

Drlvc-In here a few years ago. naming the 

erature. Judge John F. Onion jr. warn 

.sides the Mike and the Mark after other in New Mexico and had moved back to 

about backfiring of certain approaches 

grandsons. Barton owns 14 other theatres Sentinel, where he and his brother Leonard 

the problem. He recalled a film whl 

and drlve-lns In the Oklahoma City area. operated the Rex Theatre for many years 

several years ago was reviewed by pol 

The new North Penn Is located about a before selling it to C. G. Johnson. Lumpkin 

did not say what his plans are. 

and the district attorneys office, and 

mile east and two miles north of Video 

scene was removed. The film, which h 

Independents Twilight Gardens Drlve-In. 

The staU" bank commission recently approvi>d 

an application for a charter by the many years until she moved to New Or- 

then was shown and advertised in 

Elgive LUIe, with Warner Bros, here drawn only small audiences in San Antor 

Security Bank It Trust Co.. a project of leans with her husband, is now with Woolner 

Bros. Pictures there. She had in- 

rounding towns as a movie "banned in S 

Barton and Wayne Carlton for Southeast 

Antonio." 

and Air Depot boulevards in suburban Midwest 

City. 

but she went back, first with Don Kay and 1963-64 -schedule of art films and is 

tended to quit film work when she left here, The Cinema Society has announced 

now with Woolner. producer of independent 

pictures . understand Grady will begin in October. This year's films 

ccpting memberships for the season wh 

is 

elude Last Year at Marienbad iFrenc 

loii«er handling Parade Pictures product, The Kitchen Throne of BU 

OKLAHOMA CITY which he took on a short time ago after 

'Japanese!. Rocco and His Brothers iB 

The 

James. lonKtime 20th-Fox employe, no 

leaving Fox. Parade product is being handled 

by Heywood Simmons of Dallas with 

I 

ian Wants to Sleep ' > 

Tom McKean. formerly of Paramount 

there, as salesman. 

In a recent issue of Boxoffice we mentioned 

that Mrs. Fred AUred of Pryor had 

sold her theatre to Doyle Oliver. We wrote 

feet long Instead of 25 as before. 

On Kllnirow recently were Ray Hughes. 

I'oteau and Heavener. on his way to visit 

a daughter in Purcell: Earl Snyder jr.. 

Tul.sa; R. M "Bob" Downing. Colllnsvllle. 

who said he Is dismantling his Cardinal 

Drlve-In which has never done the buslne.ss 

he had exiiected of it: Dick Thompson. 

Healdton. Lindsay and Walters: Alex 

Blue. Tulsa: L. L. "Cy" Thomp.son. Talihlna: 

Dana Ryan. Pawnee, who sold his 

Buffalo Theatre a few years ago to Milan 

Steel; Bill and Martha Boren. Rltz. Palace 

and Tower at Memphis. Tex.: C. B. Akers. 

who now Is In Tulsa In the radio and television 

business, and O. L. Smith. Marlow. 

SAN ANTONIO 

Pvery Thursday has been designated i 

"Ladies Day" at the Alameda Theatr; 

downtown section operated by the Ja«i 

Cane Theatre Corp. According to Ignac 

Torres, manager, all women are admitti. 

Blows 'French'. A Summer to Rememt 

'Russian' and A View From the Brlr 

'American'. Subsci-iption price to 

shows held at McAllLster Auditorium Is 

The seven MGM Golden Operetta fl 

shown at the Laurel Theatre are com 

back for a run at the Woodlawn Theif 

beginning Thursday '23'. This time t 

Dick Fryer, who has been managin? the 

Allred Theatre for many years, and we re- 

all will be shown within a single week.- 

ceived the following letter from Mrs. Allred: 

"Dear Sam: I read your letter to Dick program changing each day ... A one »' 

and thought I would write you and Screen postponement was given to "The Man 

" 

Oulld a note. I have enjoyed doing business the Diners' Club and "The Wrong Am 

with you all these years. Fred and I always 

thought of you, not as a salesman, 

the Law." which had been announcec 

open at the Josephine and Laurel, rcsi 

This was due to the record-breal 

but also as a friend. After being in the tlvely. 

theatre about 47 years, I know I will miss six week engagement of "Miracle of I 

It. but there comes a time when you need 

to stop so this is the time for me. When 

White Stallions" at the Josephine and 

booking of "Giant" into the Laurel 

VDU come to Pryor. call or come to see me. Bill Rau of the Alamo Booking Sen.j 

here returned from a booking and bull 

I am selling to Mr. Oliver from Columbus. 

lex They .seem to be a real nice family, trip on Filmrow in Dallas 

and a good showman. Give Mrs. Brunk my 

love and Dick will write you about the 

dates that we have set with you." So another 

oldtimer in the theatre business Is 

quitting. She and husband Fred went 

through a very hectic time several years 

ago before Fred died. A tornado ripped 

through the town, and almost completely 

destroyed their theatre. It was rebuilt. 50


A inr Of LOVE EVERY NIGHT! 

AMERICAN 

INTERNATIONAI 

PATHECOLOR 

inC Fm 

W ** ' „ THE 

m mBmm 

PLAVGIRLS 

INTERNATIONAL 

,MSNHNDERS."»" °I"5..".,.,LES BAXTER 

KrK DAMON-WiaiAMW^BEU-LUANA ANDERS^ ^^^^3,,, 

ROGER GORMAN f/iIanjiationaL exchange 

LWAUKEE

: Kd 

. . . Ev 

" I 

' 

— 

. 

: May 

'Dr. No' a Big Starler 

In Spotty Milwaukee 

MILW.ÛKEh -Dr- No' wa.-^ a so 

starter at the Wisconsin here, turning irl 

200 per cent and surpassed only by the t[ 

roadshows. Most other houses were playi| 

holdovers and revivals. 

Avcfoge Is 100) 

Do.nc,— Th« Gkl With tlie GoMm Ey« 

Cf>!en 

Sins of Casonovo Time revival . . 

AT KKKJ;. Ulin K' BRIKI INC;—Air niatiiiKPr fur Milwaukee Kddie Gavin invitrd 

buyeni, bixjkers and other film executives to a luncheon in the Varsity 

buildinR screening room to discuss "l-'ree. White and 21." With representatives 

from practically every circuit present, once the dishes were out of the way, everybody 

settled back and looked forward to the screening. In.stead. .AIP exploitation 

director Bill Gandall of Hollywood announced that he would like to brief the 

eathrring on the film, which he proceeded to do. There was no screening— no 

print was available. .Shown at the table, foreground, clockwi.se: Trueman Schroeder. 

Joe Strother. and "Hank" Toilette, all of Marcu.s Theatres: Harold Janecky 

and Kranci.H Bickler. Prudential circuit: Gandall islanding): .Angelo Porchette. 

Capitol .Service, and John .Anderson and Howard Clark. Standard Theatres. 

Rear table iby heads i Johnson. .Allied president: Don and Harry Perlewitz. 

Theatres Service: Henry Kratz. secretary. .Allied: Bob Gross. Bluemound 

I)rive-In; Dean Fitzerald. Capitol Service; Ed Halverson. Bluemound Drive-In. 

and Ed Gavin. AIP. 

MINNEAPOLIS 

^^h.il uilli the opening of fushlng season 

mid sonic very cold breezes, last weekend 

KRve the old Mill City the look of a 

Khost town. Business was slow, slow, slow, 

and the only enjoyment to be had. it 

.icemed. was out in a boat, with hook and 

Une. ti-ylng to latch on to a walleye or 

northern. Several Fllmrowltes tried their 

luck, apparently had .some good fortune, 

and held their hands way. way apart to 

indicate the reported .size of their catches. 

But then, can you ever believe a fisherman? 

Ian f-leming's .sleek hero-heel. James 

Bond. ha.s moved with "Dr. No" over to the 

Mann for a second week. The Orpheum. 

where the flick was playing. Is host to live 

WAHOO h th* 

boxoffic* attraction 

t« Incraot* butinait on your 

l-nlgh»i". 

Writ* today for compl«t« 

dalailt. 

In§ mr cor capacity. 

Ba tur* to giva ••al- 


1790 OakUn S«. • tliclit*. Illln«lt 

drama this week, with "Stop the World— 

Want to Get Off" coming in fresh from 

Broadway. 

Lucille Ballantine has been employed by 

the Minnesota Amusement Co. to handle 

group sales and publicity in connection 

with the MACO Century Theatres "Cleopatra" 

engagement. Miss Ballantine halls 

from Chicago and will work hand-in-glove 

with the MACO folks on this assignment 

Seibel. MACO advertising head. Is 

Just back from a ten-day trip to the west 

coast and Phoenix on business matters. 

Seibel had meetings with six studios while 

near the film capital. 

Silent comedy fans had quite a month In 

the Mill City during May. Newman Club 

showed Buster Keaton's "The Na\igator. 

one of the best and rarest 

i 

to sec ' of all 

the old sllents. and Ben Berger's Ciopher 

Theatre dug up an old Columbia .short with 

Kenton in it and played It with "Para- 

noiac." Berger's Astor Tlicatre will also 

play "Harold Lloyd's World of Comedy 

this week Hurrah for 1925! . . Hurrah 

al.so to the Mann Campus Theatre, which 

will play "The Girl With the Golden Eyes' 

this week . . . Hurrah also to the fLsh. who 

better start biting soon. 

Edward Hyman Winds Up 

Midwestern Conferences 

1 ii'N of conferences here with executives of 

IM-Stutes Tlientres. AB-PT affiliate. 

While In the TrI-States territory. Hymnn. 

iiccumpnnled by n.sslstants AI Slcignano 

:iiKl Morris Sher. visited theatre manngers. 

ili.strlbulors and exhibitors In Des Moines 

Cedar Rapids. Waterloo. Omaha and the 

(.Jund Cities In all situations he outlined 

rfcomendallons for the End-of-the-Year 

Drive and reviewed availability of product 

lis contained In his recent annual report 

from Hollywood. 

Me MGM), 2nd > 

Minneapolis First Runs 

Scramble to Reach 100% 

MINNEAPOLIS—Business was almosti 

bad as the fishing last week as only t\ 

Mill City first-run houses managed to s. 

above average business. "How the VV' 

Was Won." tenth week at the Cooper, 

clearly the class of the pack at 180 

cent, and the other super-spectacu' 

"Lawrence of Arabia." fifth week at 

Academy, was a none-too-close sec>H 

with 110 per cent. 

l)i;s MOINKS Kdward L Hymnn. vicepresident 

of American Broadcasting-Paramount 

Theatres, recently concluded a se- 

Acodem^ - Lowrcncc of Arobio Col), 5lh 

Compus- 

Iilond MGM) 

Ccntuf> - Lofoycftc 

Cooper— How ttic Wot W« Won (MGM- 

Cinofama) 10th >^k 

Gopher — Hcrculot end ttie Copfivc Wom< 

IWoolner) 

Lvnc— Jo»cptl 

Static 

Cti 

Sfyl* 

Wcstaofo Countcrfcitcn of Pari* ,MGMi 

Cur« MGM -cfut" rui 

WoflJ- To Kill a Mockingbird lUniv), i: 

EfTibossv), 

'Dr. No' Racks Up Big 225, 

Stops Traffic, in Omaha 

OMAHA The Cooper Foundation 1 

ntres closed 

"Mutiny on the Bounty" i 

a 15-week run with a fat 165 per cent 1 

week and launched •Lawrence of Ant | 

before enthusiastic audiences 

press showing and an opening night h 

bought out by the Omaha National B 

Top gate for the first runs was Dr. 

which more than doubled average 

Admiral. Ralph Blank also played 

No' at his Sky View Drive-In. where* 

officers. Including two from the 

office, had to go Into action to 

traffic at a nearby Intersection. 

A.!mirQl- Of. No UA: 

Omoho The Lott Nine Houn S 

OH-t-K-i."^ The Uqly AmericoB iUm 

si,)te Come fly Wifh Me MGV). 

ism «4>1 

Jnmes Frnncl.scus stars in the title K J 

WBs "Youiiublood Hawkf 

" 

IF YOUR EXPENSES ARE WAT 

And You're ECONOMY-CONSCK 

YOU CAN CUT COSTS 

SWITCHING TO HLMAC 

TERSERETT J 

AS A PRTVUE SEB\ E 

Filmick.l327S.Wakask.C^ i* i 

BOXOrnCE : 

2', 

1

EVERYONE'S J?i?ii5i 

MONDO CANE 

^(Sl^ 

5 ^^l^^W^/â^LfSLV^^ 

i4 

DRIVE-INS & 

HARD TOPS 

ATLANTA 

NEW YORK— 

Ith 

BIG 

lONTH 

INEGIE 

and 

muM 

I* THEATRES* 

Ir.k.o. 

:iRCUIT 

Fo/iow 

tST RUN 

in 

iWYORK 

Âributed by TIMES FILM CORP. 

r Separate classification rating NATIONAL LEGION of DECENCY ] 

|_ 'A documentary presentation ol certain customs and behavior ol people In various parts ol the world" 

J 

144 WEST 57th ST., N. Y. 19, N. Y. • Plozo 7-6980 IRVING SOCHIN, So/es D/Vecfor

. . Larry 

. . Bob 

. . Joella 

. . John 

. . 

j 

OMAHA 

Qnf thratrr rcoprnrd In the Nebraska 

UTiitory last week and another soon 

will do so The Pagf at Page relighted under 

a community operation, with Ed O'- 

Brien as manaKer. Wayne Pollock has announced 

he will resume operations at the 

Eldorado Theatre at Ewlng June 1 . . . 

The American Legion Is running the 

Clarkson Theatre at Clarkson. with Prank 

Mllli-r still doing the buying and booking. 

BUYING AND BOOKING 

SPECIALIST 

Through lock of salesmen, this MOST 

IMPORTANT part of your operation has 

now become the MOST EXPENSIVE and 

TIME CONSUMING of all your duties. 

IT WILL PAY YOU TO CONTACT 

BERT THOMAS 

B & I BOOKING AGENCY 

214 PLYMOUTH BLDG 

DIS MOINES 9. IOWA 

ATLANTIC 8 7949 

for possible remodeling. Starsmore has the 

State and Varsity in Lincoln. 

Don Lynch has finished remodeling the 

Boyd Theatre at Spencer . . . The Bradshaws' 

Hipp Theatre at Gregory. S. D.. is 

closed down for the season and the drivein 

is now running full time . Rentfle. 

who has the Rose Theatre at Audubon, 

came away from a visit to the Ak-Sar- 

Ben races here all smiles and smelling like 

a rose from the victory aroma at the parimutuels 

. . . S. J. Backer, exhibitor at Harlan, 

has missed his regular visits to the 

Row since a detour has been thrown up at 

5 Governors Invited 

To Omaha 'West' Bow 

OMAHA Goviinms fioni five states 

may piullcipale m the Old West Trail premiere 

of "How the West Was Won" here 

this week. 

Cooper Foundation Theatres will open 

the new Cinerama production Tuesday 

'28> with a dedication of the picture to 

Nebraska. South Dakota. North Dakota. 

Wyoming. Montana and Omaha "the 

Gateway City to the West." 

Gov. Frank Morrison of Nebraska will 

attend the luncheon at the Floral Court of 

Joslyn Memorial Museum and is scheduled 

to attend the premiere at the Indian Hills 

Tliiatic that mIkIU Gov. Archie Giibbnid 

POSITIVELY THE MOST POWERFUL PROJECTION 

The 

NATIONAL 

VENTARC 

IMational 

LAMP 


Projection to the Largest Drive-In 

Call or writ* your ntarhy N.T.S- branch . 

KANMS CITY t. MO. ;?3 W ISIhSlrMt 

UaWAUKCC J. WIS.. 102; N eih Slr»« 

MINNCATOIK ). 

yiNN.. i6 GIfOMOd A««iu« 

of South Dakota and the chiefs of othe 

states on the Old West Trail have been in 

vited. 

The luncheon will be a dedication affal 

to Joslyn Museum as the start of the Ol 

West Trail, which has been laid out to In 

elude historical points in the five stateii 

Jack Klingel. city manager of the Coope 

Foundation Theatres, said a plaque will b, 

presented to Joslyn officials with the In; 

scription: "Donor— Indian Hills Theatp, 

in Honor of the Old West Trail Premier 

of MGM and Cinerama's "How the Wej 

" 

Was Won,' May 28, 1963 

Ben Black Elk, who is the official Ii' 

dian representative at Mount Rushmoii 

will attend the luncheon and premiei' 

Also present will be stuntmen who to| 

have asked the Des Moines Board of 

view to grant a substantial reductloi I 

the taxable valuation of the Orpheum 

ntre here. Abbott Simon. RKO execi 

from New York, pointed to shortage of 

and the fact that "drive-ins are pta 

on the .same day and date with a'* " He 

attendance has dropped 75 per cent 

1948. RKO pays $22,000 In annual Uxt 

: 

the theatre and a two-stoi-y Rawson b 

ing next door. 

ENDLESS 

BURNS THt ENTIRE 

POSITIVE ROD 

So.c Corbon Coil


MOT OF LOVE EVERY NIGHT! 

INTERNATIONA 

PATHECOLOR 

T/jc VflUNG HWGi^^ 

iifC fU*JI»**" 

INTERNATIONAL PLMGIRLS 

MARK DAMON • 

ROGER GORMAN 

«""•"'" 

TACT YOUR "larLLoan^ fntannatloriaL EXCHANGE | 

DETROIT 

Jock 

Zide 

1026 Fox Building 

Defroit 1, Michigan 

woodward 2-7777 

CLEVELAND 

Rudy Norton 

2108 Payne Avenue 

Cleveland 14, Ohio 

MAin 1-9376 

CINCINNATI 

Don Duff 

1634 Central Parkway 

Cincinnati 10, Ohio 

621-6443

. Carl 

. . . Kirk 

. . William 

; May 

2 

DETROIT 

Doy t€>oh, formerly publicity chief of the 

Fox Theatre, haa some new projects 

coolclnK In connection with exploitation of 

fonhcomlns product Joseph J. Lee. 

former manaKlnK director of the Fox. vacationing 

all the.so weeks In Florida. Is due 

back home June 1 ... Sol Krim. back in 

town for the .summer, has taken residence 

In the Versailles Apartments, along with 

Bennett Goldstein, the new 20th-Fox manager 

Saul Korman. retired circuit 

owner, has returned from a trip to 

JohannesburK, in .southern Africa. 

Howard D. Coddincton advises that his 

Cinema at Elk Rapids Is very much open 

again Buermele. General Theatre 

. 

chief, reports his baby—daughter Janet 

married to Fred Zuercher. with a reception 

at the Detroit Athletic Club ... Joe Lenahan. 

back from three months in Florida, 

visited there with Jim Sharkey, now a 

Pompano exhibitor, and Clare Townsend, 

who sends greetings to Detroit friends. 



PEERLESS 

— 

MAGNARC 

fotit.vt Catbor. Guide. Port No 2374. 27S1 2.4« 

PetitKc Clomp $ho. & Pin. Port No. J369 .79 

Poiitiv. Cortxn Holder. Port No. 37Sa, 2807 . 4.99 

N«gati>c Cotbon Guid.. Port No. 2098 1 »9 

Door Cloti. Port No. LH-18 109 

Permof>«nl MogiMt. Port No. 2810 

Prrtwonenf Magnet Holder. Port No 5315 

RinlCTOR 11 11 32' 

OTHER PARTS PRICES ON REQUEST 

940 BELMONT AVE. CHICAGO 14 

g\FO. ^ FOR 

MARQUEES 

Jmonq 

rR 15477 

/,,/!, 

DETROIT POPCORN CO. 

urADYTO-CAT POPPED CORN 

Corn 

nl^niiiil TiiHS i»" riuni)] 

. SMiioniny • loxai - Salt 

i«J] Oond Riv.r Ay« 

Oatroil 8. Micti NIghtt UN 3-U68 

ME- 

LiL Concessions Co.. which is operated by 

the Levy and Lefkowitz families, is taking 

over the concessions in two de luxe neighborhood 

houses long operated directly by 

the United Detroit Theatres—the Norwest 

and the Cinderella. Both are under new 

management— the Norwest, by the Sloan 

family, and the Cinderella, by the Arundel 

Investment Co. . Reed Levy is 

the newcomer at the Burt Lev-y home 

Don Wldlund. formerly of Jam Handy here 

and for many years In charge of overseas 

operations for J. Walter Thompson, headquartered 

in Paris, has retired, and is back 

In town with his wife for a month's visit 

with old friends. 

Operator William Lemay is still on Telegraph 

road, but he moved from Trenton 

clear to Pontlac to do It . . . Daylight 

Masonic Lodge, with an original membership 

largely of show people, was the subject 

of a feature article in the Detroit News 

Sunday, on the occasion of Its 40th armiver.sary. 

The name stems from the old 

habit of meetings at noon instead of in the 

evening, to accommodate theatrical hours 

Douglas was in town for his picture. 

"The List of Adrian Messenger." with 

a press luncheon arranged by Indefatigable 

David J. Kane of Universal. 

Sol Krim Announces 

$500,000 Drive-In 

DETROIT-Plans for a 1.200-car drivein 

to cost about S500,000 were announced 

by Sol Krim, head of the family which owns 

the Trans-Lux Krim Theatre, a Detroit art 

hou.se. To be known as the Til-Clty. the 

new drlve-ln will be on Van Dyke road, in 

the northern suburb of Ullca. and will be 

the nucleus of a sizable .shopping center 

project. Krim said. The diive-in is to occupy 

a 46-acre site, with plans for ultimate 

development of a second unit of the same 

.size on a back -to-back layout. 

The Tri-Clty Is to be operated by the 

four Krim brothers. Sol. Mac. Harry and 

L«>onard. who have not been actively in the 

theatre business since leasing the Krim to 

Trans-Lux five years ago for 20 years 

Construction Is expected to stai-t this summer, 

with the opening scheduled for next 

sDiinK. Sol Krim said. 

Kim Hunter will play an important 

featured role in the new Robert Rassen film. 

"Llllth. n Cohimbin relen.se 

POSITIVELY THE MOST POWERFUL PROJECTION LAMP 

The 

NATIONAL 

VENTARC 

HTif IMational 


Projertion to the largest Drive-In 

Co/I or wr/(« yoor nearby N.T.S. Iwonch . 

CINCINNAn 10. OHIO. 1M8 C«iU»l Pirtw»» 

ClCVtlANO 14. OMK). 2142 Plyti. *«wiu« 

OaROa 1 . MICH. 23 1 2 Z»\\ Av«—Come Fly Witli Mc (MGM). 3rd wk 

the West Wot Wo« MGM- 

Africo MG.M), S«v*n Seal t 

ICC ot Arobio Col^ 6th wk . 

Westwood Art No E»it Zon. th> 

Detroit Houses Scrape By 

On Mostly Holdover Fare 

. . .Z| 

DETROIT— With almost all houses * 

pending on holdovers top honors I 

went to the Mercury Theatre for the 

week of "To Kill a Mockingbird." The OO 

| 

newcomer was "The Balcony." 

opener at 130 in the Trans-Lux Krim. 

Adomv—Th* Soduun (Brcnnerl; Th« Girl ClillM 

2nd wk 

Aiov-Monhottan). 

Fo«— fr««. White ond 21 AlP) Tti« Hum 

(PIP), 3rii wk 

Grand Circus Mutiny on the Bounty IMGM). 

4lh wk, • 

Modison- Lowrcncc of Arobio Col Mth wk. . ... 

Mercury - To Kill o Mockingbird Univ), 6th «rk. ., 

Michigan Miracle ot the White StolHem (BV); 

Young Cum of Texoi 20th-Fox). 3rd wk 

Kirk Douglas in Detroit 

For 'Adrian Messenger' 

DETROIT Motion picture editors fP 

m\ 

press, television, and radio In the 

gathered here Thursday to meet K" 

Douglas at a luncheon In the MicbJa| ij. 

Room of the Hotel Sheraton-Cadillac. 1 ^H 

event was arranged by David J, Kane. 

ver.sal publicist, with Herb Martlnee. U^ 

versal manager, as the host 

Following the luncheon. Douglas 

Interviewed by a large group of film e • 

tors and reporters from high .school 

pers of the area. A screening of his fwcoming 

film. "The List of Adrian "" 

ner." was then held. 

Among fllmltes present were M 

Smith. Cooperative Theatres of Mlchlg 

William Wetsman. WIsper & WetSD 

Theatres; Helen Bower, critic emerl. 

I>trolt Free Press: Bob Solomon 

Beverly Perkins. Solomon -Say les Ag< 

Approximately 15.000 extras appetr 

various battle scene.s In UA's "Kings « 

BOXOmCE : 

kt 

10 

iCUi 

'alio 

27, )

[ 

EVERYONE'S Jfi^lJIg 

MONDO CANE 

iR.K.O. 

PIRCUIT 

b Follow 

RST RUN 

in 

few YORK 

f 

fributed by TIMES FILM CORP. 

1 

Separate classification rating NATIONAL LEGION of DECENCY 1 

I "A documentary presentation o( certain customs and behavior of people In various parts of ttie world" J 

44 west 57th ST., N. Y. l 9, N. Y. • PLaza 7-6980 IRVING SOCHIN, Sales Direcfor

CLEVELAND 

^wo very gay and pleasant parties were 

Blven for Winifred "MoUle" Moran. who 

Li retiniiK afu-r two decades working at 

the Associated Ttieatres office. First there 

wa-H a dinner at the Stouffers building restaurant 

Thursday '16> After dinner, the 

group went to Eve Coon's Van Aken boulevard 

apartment Then company officials, 

their wives, managers and other staffers 

gathered Friday noon to fete Mollie at a 

luncheon. 

.Another event of Interest to Fllmrow was 

the marriage Saturday


„nT OF LOVE EVERY NIGHT! 

THE f ".M.fr ZJ,, ..,„,„ TH. .mm.m. ~s 

.WILLIAM 

CAMPBELL- LUANA ANDERS;..ĊAMPBELL 

ROGER GORMAN 

EXCHANGE 

American International Pictures of Boston 

46 Church Street 

Boston, Mossachusetts 

Phone: Liberty 2-0677 or 78 

Bronch Manager: Harvey Appell

: May 

j 

' 

Massachusetts Golf 

Outing on June 10 

liUoIt iimal film indualiy 

Kolf ouuiw will bf held at the Woodland 

Country Club. Aubumdale. June 10. 

Jim Mahonry. Interstate Theatre Corp., 

announced. 

A full days activities have been arranged 

v.ith Kolf. canapes, dinner and 

prizes. The committee for the event Includes: 

Mahomy. Dick Dobbyn. Larry Heri.ian. 

Myer Feltmaii. Mai Green. Al Levy. 

Ken DoUKinss. Bill Kuniin.s and Harry Ro- 

Kovln. 

Robert Waldman Installed 

By Boston B'nai B'rith 

BUrilON C-iiuina I,on banquet. 

Installed as president for a second term 

was Robert Waldman Other officers installed 

for 19tJ3-64 were: Harvey Appell. 

first vice-president: Henry Schwartzberg. 

Hi/WPSH/Rf|[ 

H report cheering to boxoffices has cooMi 

frcm the state department of employ-i 

ment security, which noted a further drop Iff 

of 300 in the number of unemployed persons 

in this state, bringing the total do»-n 

to 11.250. Factors in the improved situation 

Included Increased demands for workers in || ' 

construction and summer business and the ' 

resumption of fuUtime operations at several 

shoe factories. < 

Mrs. Euphenna (Durgin) Jones, fonnaf'^^ 

treasurer of the B. F. Keith Theatre in I ^T. 

Boston, died at her home in Manchester tester ' r.lU 

May 9. She was a native of the Queen aty City / 

and was well known throughout New England 

as an actress, dramatic reader and * En*-/, 

elocutionist. 

I 

The complexion of "Theatre Row" on ( 

Hanover street in Manchester is being 

changed considerably with extensive renovations 

to the old Variety Theatre Build 

mg. which apparently is being prepared ' V^ 

for some other business purpose after serv- 

| 

Ing as a movie establishment under \-*r- 

ious names for many years. The Palace and ^ 

Strand are still being operated in the same f 

area. 

C 

A 

Davis Distributors Moves 

To New Boston Quarters 

BOSTON—Stan and Mel Davis. DftVte^ j i 

Film Distributors, have moved to room SMjUfO 

Statler Bldg. In a clever mailing piece te .. 

| 

the trade, titled; "Were Bustin' Out All I Ul 

•' 

Over." copy reads: "We've grown so Blg-« P 

we simply had to move ... If you are hunt-: L • 

ing tigers you go where the tigers are . . 

Jfjm} 

If you are hunting grosses, come to usIVflllV 1 

Art Moger did the illustration for UmJ 

centerfold of the piece. 

Stan Davis recently joined brother 

in the firm, which Is now campaigning 

Spit on Your Grave through the nortb^ 

" 

em tenitory. Mel Davis booked the f"^ 

Into many drive-ins here last summer. 

I|f||y|]| 

Myron M. Stearns Dies; m 

Film Producer. Writer 

HARTFORD- Myron Morris Steams. Tl 

a Hartford native, who went on to becom 

a Hollywood producer and writer, died Ki 

cently of cancer In Palm Beach. Pla.. i 

was learned here. 

He collaborated with Jack Dempsey 

the ex-heavywelght champions autoWo|| 

raphy. "Round by Round." and also wlfc 

the late Capt. Daniel J. Campion of t» 

New York Police Department on a bOO>' 

Crooks Are Human. Too." 

New Britain Rotary Hears 

Film Critic Allen Widem 

NEW BRITAIN Allen M. Widem. Hal 

ford Times amusements edltor-columnk 

discu.ssed "Rotary and Motion Pictures" 

the Mav 23 luncheon meeting of the Nt 

Britain Rotary Club In the Burrltt H 

tel. 

Peter G. Pcrakos jr.. office manag 

Perakos Theatre Associates. Introduced t 

speaker. 

Local exhibitors attended in a spec 

delegation. 

BOXOFFICE : 

27. U 

teifs,

TALKING- 

PLAYING 

"""ed 

, 

VOGUE 

ll 

MULTIPLE RUN 

DRIVE-INS & 

HARD TOPS 

ATLANTA 

gG LENDALE 

!-« NEW YORK 

tb BIG 

lONTH 

There is more of a 

strange and grotesque 

nature-more that is 

weird, paradoxical 

and bizarre in this 

extraordinarily 

candid film!" 

-Bosley Crowlher.N.Y. Times 

•M

and 

"ivj. 

and 

! 

HARTFORD 

Paul Macbeath. formerly in Independent 

exhibition In Connecticut and Masachusctts. 

has returned to this terrltor>' as manager 

of the Perakos Thtatre Associates' 

Southlnnton Drive-In. Southlngton. succeedlnK 

Kenneth Book, resigned. 

JoMph Adorno. counsel for the Adorno 

Theatres, has been named Mlddletowns 

city corporation coun.sel. filling the unexpired 

term of Harry Edelberg. Barrister 

Adorno 'his brother Mike Ls general manager 

of Adorno Theatres and his brother 

Sal Jr Is owner-operator of the Middletown 

Drive-In 

I Is former state treasurer. 

Ilartrord vUltors Included Max Hoffman 

of Connecticut Theatres Corp.; Mori 

Katz. booker. Perakos Theatre Associates, 

and William Elder, eastern division manager. 

Loews Theatres. 

Allen M. Widrm. Hartford Times amusements 

edltor-columnlst. was In New York 

for a screenlns of Unlversals "The List of 

" 

Adrian Messenger an Interview session 

with .starring player Kirk Douglas. 

Widem win return to Manhattan In mid- 

June for the UA-hosted showing of "The 

Great Escape" and an Interview with director 

John Sturges. 

Stanley Warner has started a new Tuesday 

opera film series at the first-run Palace. 

Norwich, screening six consecutive 

attractions 'The Student Prince. Naughty 

Marietta. Brlgadoon. Mayttmc. Bittersweet 

and Firefly I 

In as many weeks and 

charging a dollar top admission. 

l.ockwood Sc Gordon announced several 

drlve-lti manugerlal shifts Bruce Lessard. 

formerly a Irnlnee at the Norwalk Drlve- 

In. Norwalk. becomes manager of the East 

Wlnd.sor Orlve-In. East Windsor, succeeding 

Ben Smith, resigned. Jack Hlnes. formerly 

at the Central Theatre. West Hartford, 

has been named manager of the Norwalk 

Drlve-In. Norwalk. succeeding Oeorge 

Caron. resigned. Bill Howard goes from 

mnnni;ershlp of the Dnnbiiry Drive-In. 

Dniibury. to the E M Loew-LAO Jointly 

op«ratcd Candlelltc-Plx Twin Drlve-In. 

Urldgeport. replacing Earl Wright, now 

with the E M. Loew drlve-ln Interests in 

P'lorida. Burt LaVole, formerly a trainee 

at Lewiston Drlve-In. Lewlston. Me.. Is the 

new manager at Danbury. 

Jack Repass, son of the late Industry 

pioneer Charles L. Repass, has been elected 

president of the University of Hartford 

Alumni Athletic Assn. The younger Repas.s 

IS not in the film industry. 

NEW HAVEN 

pranklln E. Ferguson, general manager of 

Bailey Theatres, slated a late May 

conclusion for the long-playing Whalley 

engagement of "The Longest Day." to be 

followed by "Mutiny on the Bounty." Stucent 

response to "The Longest Day" has 

been encouraging: Ferguson has been 

charging them $1.25. as compared to the 

regular adult tab of $1.60. 

"The Big One," circusdoms top attraction. 

Rlngling Brothers. Barnum & Bailey, 

played the 5.000-seat New Haven Arena, 

charKing a top admission of $4 . . . Eddie 

ONeill. owner-operator of the Bridge 

Drlve-In. Groton. is screening his main 

feature first. Sundays through Thursday, 

m a bid for greater family attendance. 

Sam Germaine, AIP branch manager, 

noted considerable audience interest, at 

initial territory playdates of "Free. White 

and 21," for ballots distributed; viewers 

were asked to write their own verdict on 

the court case. Art Moger, AIP field exploitation 

man. visited newspapers In the 

area ahead of film's openings . . . David 

Gallicchio has been named assistant manager 

at Interstate of New England's Saybrook. 

Saybrook. 

MAINE 

n Sunday closing bill was killed in the 

Maine House of Representatives by a 

72-65 vote. The measure, sponsored by Rep. 

Walter MacGiegor of Eastport. would have 

based the proposed restrictions on the size 

of the establishment. However, another 

measure still pends before the same lawmakers, 

this one permitting any and all 

businesses to operate on Sunday, but only 

between 1 and 6 p.m. This proposal was 

mtiodiicod by Rep. Ernest D. Smith of 

-Strong. Both the MacGregor and Smith 

measures would do away with the contro- 

Mislal local option feature of the present 

law. enacted In 1961 

Mrs. Elisabeth Ann Clark, 74. organist 

at the Strand Theatre In Portland for many 

yinrs. died at the Central Maine General 

Hospital In Lewlston May 13 She was a 

native of Gorham and lived In East Jay 

for .several years before moving to North 

Llvermoro six months ago. Survivors Include 

her husband Melvln and a brother. 

Pennies From Heaven 

In Rainy Hub City 

BOSTON— Another wet weekend wioj 

rains canceling out all outdoor actlviUel 

Saturday '18' helped local first runs to 

the second straight week in a row. The Rm 

Sox were rained out at Fenway Park tlui 

afternoon and amusement parks closed al» 

— resulting in lines at the first-run house 

" 

on Saturday night. "Paranoiac "Tb' 

Yellow Canary" opened strongly in the Itei 

morial and Pilgrim, respectively, whul 

"The Balcony' was hot in a multiple 

headed by the Mayflower and includlrt 

six neighborhood houses and a drive^li 

Aster— Tl>c Ml 

The Trouble With Horry 

Beocon Hn, The Four Day 

Boiton— Mow 

Cirwroma. 

Too Much iPora: 

I o» Naples MGM;, 

he Weit Wai Won MGM- 

Copri— Dovid .„ _. 

Io 

Center—Orum> o> Africa iMGM); S«vcn Sms 

The Wrong Arm of the Low ICont'l 

-Sunday] and Cybele !Oavis-Royol!. 

6lti 

, 

Gary—Lawrence of Arabia Col), 22nd 

Mayflower— The Balcony .Cont'l), 

I 

' 

. 

Snatch .Co>- 

Memorial Paror>oia< The Troiton (Univ| 

..I 

American Univ). 5lh wk. Music Hom The Ugly 

Orpheum-- Wor and Peocc Para), reissue 

Poromoon! -Critic's Choice WB), 2nd wk. 

Pilarinr>—The Yellow Conory (20tti-Fox). The fll». 

20lti-Fo 

Square— Divorce 

Pork 

-Italian Style 

35tti 

Soxon—Mutiny 

Stole—The 

»k 

on the Bounty iMGM 27lti wl 

Seduccrt (Brenner Nudist Story SR) 

New Haven Ties Small-Scale 

'Premiere Showcase' Dates 

NEW HAVEN— Metropolitan New Yoi'i 

highly successful "Premiere Showeai^ 

plan has been introduced, on a modifl 

scale, to New Haven by MGM. slotting i 

adventure dualer— "Seven Seas to Gal* 

and "Drums of Africa "—day-and-date l»i 

a downtown hardtop and two drive-lne; 

Cro^n, Bcwl orxj Summit dr.ve-ins--$even Seot H 

Calais (MG.M), Drums of Africa MGM) 

Lincoln—Love ond Larceny .Motor) 

Loow's College—Madome (Embossy). A Foce in file • 

Rain (Embouy) 

Poromount—The Ugly American (Umv), 2nd wk 

Post Drivc-ln— The Seduccn iBrcnncri Twilight 

Girls (Audutx)n) 

Roger Shcrmorv— GJont (WB), reissue 

Wtiolley—The Longest Doy (20tti-Fox) Ulh •*-< 

. 

Hartford Houses Cope 

With Reissued Fare 

HARTFORD— Revivals dominated 

local scene. Interspersed with a few new 

tlon prosrams. 

Berlin Driw' In Desire in the Dust 

I 

Advertises in City Dailies 

HARTFORD- -The Pine Drlve-In, Waterbiiry 

'25 mllles west' Is again advertising 

111 the metropolitan Hartford dallies. 

Drops Weekday Matinees 

.si'IUNCJFIELD The Goldstein sub.se- 


A lOT OF LOVE EVERY NIGHT! 

THt f ti^ ' 

*.5'*" 

* 

PIAYGIRLS 

THE INTERNATIONAL 

.Mpnn I. lUANA ANDERS r:T:-I".^L.....^£s BAXTER 

SS m^-^^^^^r^'-}!^'T^^^»^—e.. 

ACT YOUR iM/LLoar. 'nXann 

ASTRAL FILMS LIMITED 

V/AY W. ELMAN 

1 Street 5800 Monkland Ave. 

/NADA MONTREAL, CANADA 

E, WHELPLEY 

162 Union St. 

ST. JOHN, CANADA 

BOB SHUSTER 

435 Berry Street 

WINNIPEG, CANADA 

SID SNIDERMAN ABE FEINSTEIN 

708 Eighth Ave. W. 2182 W. 12th Ave. 

CALGARY, CANADA VANCOUVER, CANADA

Quebec Allied Ok's Plan 

To Form Buying Co-Op 

. 

MONTUEAU-QiK-bec Alliid Thiaincal 

Industries, which represents the great majority 

theatre operators 

sluiird rv.iilv between them. Rental prices 

would bi- ba.sed on the total distribution 

COM

; UMP 

1 concessions 

4 

|l!oncession Parley 

n Toronto June 3, 

Legislature Snubs Winnipeg When 

WINNIPEG — The provincial 

1 

TORONTO — Charles L. Sweeney of 

dfon Theatres and J. J. Pitzgibbons jr. of 

h'atre Confections will serve as chairleii 

°^ ^^"^ Brickhill's MWmm, book 

e^'^mt breakout of prisoners during 

about the 

World 

legislatui-e 

blocked this city's latest effort to legalize 

of a two-day regional conference of 

le National Ass'n of Concessionaires, to be Sunday showing of motion pictures and 

liberalizing other entertainment laws. 

plii at the Park Plaza here June 3, 4. 

Sweeney is the NAC regional vice-presint 

and Pitzgibbons is a past NAC presi- ruling MLA bloc rejected a motion pre- 

In the closing days of the last session, the 

'11 1. 

sented by James Cowan, Winnipeg Center 

Augie J. Schmitt, Houston (Tex.) Popn-n 

Tory, which would have cleared the way 

& Supply Co., will be an opening day for Sunday performances here. The mo- 

tion would have directed an amendment 

leaker. 

An Ontario theatre managers panel the city charter. 

to 

There has been agitation here several 

ivering "The New Approach" will be 

aded by George Spratley, manager of the years for relaxing of the Sunday blue laws, 

viand here, with the following panelists: a movement which was climaxed in a 

plebiscite last October. At that time the 

'S Mitchell, Tivoli at Hamilton, and 

:otty Peacock, Northeast Drive-In, and voters by a majority of 60 per cent asked 

artin Simpson, Downtown Theatre, Toil 

for relaxing of the Lord's Day restrictions. 

The vote was on three questions: 

to. 

Rufus Blevins, Blevlns Popcorn Co., 

BRACKETS FILMS, CONCERTS 

ishville, Tenn., will speak on "Popcorn 

'.1 Limits," and Julian Lefkowitz, L&L • Are you in favor of the city of Winnipeg 

taking steps to legalize the showing of 

)ncession Co.. Detroit, will discuss "50 

Sunday motion pictm-es and the performances 

>ars in the Concession Business." Louis 

-\bramson, Chicago, will explain the 

of concerts and plays in theatres and 

df scope of NAC activities and services. halls on Sunday afternoons and evenings? 

An exhibitors' panel will cover "What's • Are you in favor of the city of Winnipeg 

taking steps to legalize the operations 

•w in Products and Equipment." 

Peggy Bragg, Automatic Canteen of on Sunday afternoons and evenings, on the 

inada, will open the Tuesday session with 

on "Automatic Vending She 

same basis as on weekends, of all forms of 

commercial sports except horse racing, dog 

talk in '63." 

11 be followed by a panel of experts on racing, stockcar racing, boxing and 

phases of concession operation under wrestling? 

interesting and provocative title of 

e 

THE STARS. The panel chairman 

• Are you in favor of the city of Winnipeg 

taking steps to legalize the operations 

U be J. J. Pitzgibbons, jr., and panel 

lumbers Dan of bowling alleys on Sunday afternoons 

will be V. Carr, Continental 

and evenings, on the same basis as weekdays? 

ICO of Canada: Ernie Leiberman, Escar 

:ods: Spiro J. Papas, Alliance Amuse- 

The city council made no effort one way 

i'nt Co., Chicago, Prank H. Strean, Caidian 

or another to influence the voters. However, 

Automatic Confectionery Co.; 

Toth, Kitchener Memorial Auditorni. 

the theatremen did put out some ad- 

'iver and Chuck Sweeney. 

vertising in behalf of a "yes" vote. With 

The final feature of the morning will be 

this affirmative action by approximately 

43,000 Winnipeg voters behind them, local 

clinic with Bob Gardner. 

leaders asked the legislature to enact the 

'eon Theatres, covering "The Sweet 

necessary changes in the city charter but 

'3ry": Sydney Spiegel, Super Pufft pop- 

'•n and NAC second vice-president, whose 

met with stiff-necked resistance. A 

Die will be "The Double Expansion 

watered-down bill finally was prepared, 

of 

which would have permitted bowling and 

Ipcorn": Syd Koffman, Pepsi-Cola Co., 

Mo will discuss ways to "Soft Drink Your 

some sports between 1:30 and 5:30 p.m. 

on Sundays, but even this did not get far. 

'iy to Big Profits," and Bob Lawrence, 

^1 "Opsy's Foods, will discuss the importance 

Elimination of Sunday motion picture 

shows left Winnipeg theatre officials 

equality under "Strictly Because of the 

flabbergasted. 

:'at" 

•LEGISLATING' RELIGION 

"They're 

ORONTO 

trying to legislate religion," 

said Ken Beach, vice-president of the 

Manitoba Motion Picture Exhibitors Ass'n 

>e big FPC Imperial on downtown Yonge and secretary treasurer of Western Theatres. 

street was robbed by an early evening 

'^^''ying what appeared to be a gun 

He said that he had taken it for granted 

iml'*'''' 

US ''"°*| paper bag, who demanded money from 

that the motion picture section of the bill 

Kathe Wold, 

would pass the legislature since such a 

cashier. She 

""''"aB handed over 

large portion of the people of 

^*^!!IF*'^^'^ 5150 and 

Winnipeg 

the man departed . . . 

'»r seven 

voted for it. 

weeks in North York Branson 

"I don't want to condemn the wheels of 

'spital because of severe injuries in an 

wisdom in Broadway (scene of the house) 

'/Omobile accident, Al Dubin, publicist 

Canadian but I didn't think they would presume to 

Warner Bros, here, is back 

'culation. He go against the people like that, frankly, 

lost 55 pounds in weight 

I'm flabbergasted," he commented. 

still requires treatment on his face. 

Paul Morton of Odeon Morton Theatres, 

said: "I think it takes an incredible amount 

ited Artists' "The Great Escape" is of gall to reject the wishes of nearly 60 

It 

Bars Sunday Law Relaxation 

per cent of the Winnipeg voters last October. 

Frankly, though, I'm not surprised 

at the legislators' decisions. We had been 

expecting it and had not made any plans to 

open on Sunday. At one time Winnipeg 

was the third largest city in Canada; with 

this sort of thing it may soon drop to tenth 

spot." 

Ed Newman, manager of the Capitol 

Theatre, said he could not understand how 

a Winnipeg member could vote against the 

bill, let alone introduce a motion deleting 

certain sections of it. Richard Seaborn, 

Conservative member for Winnipeg's Wellington 

constituency, introduced the section 

deleting Sunday performances at theatres. 

The Tribune, Winnipeg's Conservativeinclined 

daily, blasted the Tory govenunent 

in an angry editorial. Said the Tribune: 

"The issue before the legislature was 

whether to grant the expressed wishes of a 

majority of Winnipeggers, or to treat the 

residents of Winnipeg as if they were a 

bunch of immatm-e children who did not 

know what was good for themselves. It is 

difficult to understand the actions of some 

of the MLA's faced with this clear choice. 

"Apparently they think their own individual 

views on Sunday observance are 

much more valid than the views of the 43.- 

000 citizens who voted in favor of more 

libera! Sunday observance. 

"This attitude is all the more difficult to 

understand when the Lord's Day act itself 

recognizes the principle of local variation 

in Sunday observance and of local option. 

The attitude is even more puzzling when it 

is shown by Winnipeg members such as 

Ster'ing Lyon. Gurney Evans, W. G. Martin 

and Richard Seaborn. 

"The perfoi-mance on the Sunday issue 

is the sorriest shown by the legislature in 

some time. The government's part has 

been equally shabby." 

OTTAWA 

^he FPC Capitol, Ottawa's largest theatre 

with 2,300 seats, has followed a mixed 

policy for several years, playing occasional 

stage attractions mostly for one night. Now 

booked into the Capitol, however, for six 

performances July 2-6. is the Harry Belafonte 

musical show at a top of $6.80. Belafonte 

will play three weeks at the O'Keefe 

Centre in Toronto before coming here. 

Fifty films from 30 countries were 

brought here for a three-day film festival 

and seminar sponsored by the UNESCO, 

the chairman being G. H. Hamilton of 

Canada's external affairs department. The 

screenings were conducted Thursday, Friday 

and Saturday in the Elgin, a unit of 

20th Century Theatres: in the National 

Museum and at National Art Gallery. 

pfTICE :: May 27, 1963 K-3

. . A 

. Lloyd 

Gerry 

. . Most 

. . Bill 

. . Clover 

. . Port 

. . Bob 

. . The 

. . About 

. . 

. . 

— — 

—— 

) 

VANCOUVER 

prank Troy, director of FPCs Theatre Confections 

In British Columbia, was home 

111 . Vic Brewer, projectionist, reports his 

.son Warren is credit manager for International 

Harve.ster In this province . . . Gordon 

DalKlel.sh, former boothman. now Is 

area manager for Cinema Sales Co.. whose 

product Includes desk [>ens . Hayes 

of the Capital Theatre floor staff, was on 

a vacation in Montreal. He has a life pass 

on a transcontinental railroad. 

Phil Drtllncrr Ls back in the Dominion 

Theatre booth downtown after a long 111- 

ne.ss . Sutherland. Odeon district 

manager, was oi» a vacation. Earl Hayter 

was subbing . of Vancouver's theatres 

seem to be waiting for end of summer 

and daylight time, and the coming of cooler 

weather before they launch Sunday shows. 

Only two Independent theatres are offering 

Sabbath programs, now that they are legal, 

and buslnes.s has not been very good. 

Odeon and FPC will begin Sunday showings 

around Labor Day. It Is reported. 

. 

Gerald, husband of Betty Wynn, secretary 

to Odeon district manager Sutherland, 

died Muir. former film exchange 

official here, is now with a television publicity 

firm In Toronto Muir. who spent a 

lot of time here, says his business is good 

Seattle crackdown on bingo was 

welcomed by merchants here, who had to 

.sit Idly by and .see their customers spend 

their money In the across-thc-border bingo 

hall.s 

The prnvinrial ri'iiMir board placed "Long 

. 

Days Journey Into Night" on its Restricted 

list and labeled "The Birds" as 

adult Macralld. former Orpheum 

. Stan 

cashier, is now at the Dominion . 

Fox. director of films for CBC. told a Vancouver 

Council of Women meeting that 

parents should consult reputable film reviews 

and try and control their children's 

fUmgolng. rather than depend on the film 

Industry. R. W. Macdonald, provincial 

censor, reported that only 51 of the 7.000 

films he has viewed In the last ten years, 

have had to be censored. He approved the 

labeling of films because he said it puts the 

responsibility of \1ewing where it belongs. 

.^ drive-in theatre is being constructed in 

The new Stevenson 

McBrldc. Alta. . . . 

Drive-In was of)ened recently by the Herb 

Stevenson concern in Revelstoke. There is 

no town of Stevenson as stated in a recent 

item Theatres is planning to 

build a new drive-in at Port St. John . 

Pacific Shows Productions is touring interior 

towns with a variety package deal 

featuring local talent, semiprofesslonaJs 

and amateurs. 

The annual motion picture gold tournament 

will be held June 6 at the Glen Eagle 

links under sponsorship of British Columbia 

Picture Pioneers. Lou Seagle, IFD 

manager, is In charge of arrangements . 

Screencraft Advertising. Ltd.. has opened a 

local office on Water street. 

. 

Soft drink prices have been raised by four 

companies and candy bars are expected to 

go up as a result of the upturn In sugar 

prices Eves, western manager for 

FPC headquartered at Winnipeg, and 

Prank Pi.sher. Toronto, general manager 

for Odeon Theatres, were in town . . . Bill 

MacDonald, manager for Odeon at Fraser, 

was on a vacation in Reglna and Moose 

Jaw. Anne Thompson relieved at his desk. 

Richard Fairleigh of the well-known local 

theatre family who heads Incand Sales 

Agencies. Ltd.. has taken over LPS. a stop- 

1 ust product in spray cai« . MetrolK)lltan 

Cooperative Theatre Society has 

lusked the city council for $10,000 to help 

renovate the old Mai-pole. suburban theatre 

c'o.sed for years, for its talent shows. 

Two Big Reissues Do 

All Right in Toronto 

TORONTO- Two new features. "Cc 

Fly With Me" at Loews and "On I 

Beat" at the Hyland. proved popular 

their respective fields, while steady bu>, 

ness continued for the 16th week of "La 

rence of Arabia" at the Carlton. "To I 

a Mockingbird" moved to the Uptown af 

ten weeks at Loews. The weeks offerij! 

included two reissues. 

'Avcraoc Is 100 

Carlton— Lawrenc* of Arabia (Coll. 

Egl.nton— How the WMt Wa» Won (MGM 

8th v.k 

Holl' «rc»

: May 

— 

. . Showmanship 

• ADLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TO BETTER BOOKING AND B U S I N E S S B U I L D I N G 

Neighborhood Theatre Is Family Partnership 

Subrun Operator Sells Seats, Not 

Films; Wife and Kids Are His Staff 

Shoumaiiship is the sunlight of theatre 

business; it makes patronage grow and the 

boxoffice yield profits. This is the belief 

of Arnold Gary, Birmingham, Ala., exhibitor, 

and his life has been an affirmation 

of his conviction, developed through 

23 years as a circuit manager and tried and 

tested since 1957 as owner of a neighborhood 

subrun theatre. 

Even today, after six years of operating 

the West End Theatre in Birmingham, 

he declares, "Showmanship cannot cease." 

The West End is sure to stay open if promotion 

remains the key to its success. 

HAS BUSINESS SUPPORT 

The theatre Is third run in an established 

neighborhood. It has the support of 

the neighborhood businessmen, and it is 

well and favorably known to the middle 

class families who live in its patronage 

area. Gary has seen to this, and has done 

a persistent, good job, a job which he has 

worked at from early until late since buying 

the theatre in 1957. He has devoted his not 

inconsiderable talents — he paints signs, 

takes photos, emcees public events, etc. 

to the neighborhood operation, and can 

count with pride his successes. 

The West End was converted from a 

three-day operation when he took it over to 

a seven-day operation, and it still operates 

seven days a week. True, it takes the active 

cooperation of his entire family—his 

wife and four children—and this domestic 

unity has its own joy and compensation. 

The West End probably faces the problems 

of parking, the great changes in public 

recreation habits, a movement to the 

suburbs, problems common to the entire 

exhibition industry. Gary, however, passes 

over these and, like he does in all difficulties, 

he gets down "to cases"—to the 

specifics. 

"Selling pictures is a thing of the past 

with us," he comments. "Sure we have an 

availability, but who books us on it? We 

have a clearance of 30 to 50 days, but we 

don't get dates until some 60 to 120 days, 

. 

we're lucky, so we resort to selling seats, 

if 

not pictures cannot 

cease if we are to continue in business."' 

Gary's "seat selling" falls under two 

main headings: (1> special events, such as 

beauty contests, giveaways and group promotions 

(Little Leagues, for one), and (2i 

merchant-sponsored matinees. 

Some time ago he stood 'em in the 

aisles two nights with a Miss West End 

competition. As indicated by one of the 

displays reproduced in a nearby column. 

In family operation, everybody helps. Owner 

Arnold Gory has remarked that he needs several 

of hands at his West End Theatre in Birmingham. 

And here ore his sets 

helpers— partners 

in 

the operation: Lynne, Arnold jr., Ann and Vickie, 

and (in the inset) Mrs. Gary. 

this competition was conducted in three 

sections, one for the elementary schoolgirls, 

another for the junior high group 

and a third for the high school misses. 

Another special event involves the Little 

Leaguers. Recently he invited members of 

five Little Leagues, 3,000 boys in all. to a 

special Tuesday-Wednesday free showing 

of "Safe at Home." He figui-ed each youngster 

is good for at least 15 cents at the concession 

counter, which would give him an 

income for the two midweek days well 

above his average for those two nights . . . 

"even if they spend only one cent each." 

GROCERY NIGHT PAYS 

The West End Grocery Night consists of 

baskets of foodstuffs donated by neighboring 

stores in value from $5 up. Admission 

is ten cents for the Thursday giveaway. 

Gary figures his regular Thursday night 

take at his normal admission of 25 and 75 

cents at $15 or $20, plus concessions $3 to 

$4. The Grocery Night results were: 

Attendance (452) $45.20 

Concessions 53.62 

> 

Jf^ 

These displays disclose the direction showmanship takes at third-run West End Theatre in Birmingham, 

Ala. As owner Arnold Gary concludes, "It's selling seats, not pictures." The Saturday morning Free 

Movie is a 52-week merchant-sponsored activity, with the beauty contest and grocery giveaway adding 

their bit of revenue. 

BOXOFHCE Showmandiser : 

27, 1963 — 81 — 

Total 98.82 

Gary did the signs, acted as emcee and 

paid for the advertising, but as he reports 

there was still more left than on an average 

Thursday. 

The West End offers three free matinees 

a week. One, a free Saturday morning 

show, is a promotion which does very well 

throughout the year. A group of merchants 

has been sponsoring it since Gary 

took over the theatre in 1957. When one 

merchant drops out of the sponsorship, 

Gary reports, he has little trouble lining 

up another one. 

The other matinees are presented on 

(Continued on following page)

This 

" 

.spoiwored 

painted 

. . what 

. . 

See 

• 

; May 

Promotion Is Fun 

Kxtubitois who u

: May 

) 

Ad on 'Lisa' Rerun Spots 

Letter by Disc Jockey 

When "David and Lisa" was returned 

Albany, N. Y.. Martin Burnett. Stanley 

to 

Warner manager, made up his own ad 

copy. The layout was headed, "A Peek Into 

a Personal Bag." and was illustrated with 

a head picture of Geoff Davis, radio station 

WOKO broadcaster, below which was 

reprinted a letter from Davis to Burnett 

reading: 

"I have received many, many calls from 

listeners in this area requesting any information 

that I might have with reference 

to further showings of DAVID & LISA. 

It seems that a large segment have either 

missed the film when shown at your theatre, 

or they wish to see it again. I would 

appreciate it if you would tell me when 

you will show this film in Albany again 

so that I may iiiform om- listeners." 

This was signed "Geoff." 

Manager Burnett followed with this copy: 

"We, too, have received many requests to 

show DAVID & LISA in Albany again. 

We have made arrangements to present 

this wonderful film at the Delaware Theatre, 

opening May 3. We also have arranged 

to have Peter Sellers in 'Never Let 

Go' on the same program." 

The film's first Albany showing was at 

the SW Strand. 

Deejay Contest for 'War' 

WKMH disc jockey Paul Cannon at Detroit 

conducted a "War and Peace" radio 

contest in which he invited female listeners 

to write him their answers to "Why 

I would like to play Josephine to Paul 

Cannon's Napoleon." Winner Mrs. Richard 

Barth and her husband were treated 

to an evening on the town by deejay Cannon 

and his wife, winding up to see "War 

and Peace" at the Grand Circus Theatre. 

Rental to a Fraternity 

At the State Theatre in Cortland, N. Y.. 

Bob Anthony sewed up a four-day benefit 

for May 8-11 with the Gamma Tau 

Sigma fraternity. On the screen was "The 

Man From the Diners' Club." 

A convict made the rounds of downtown Windsor, 

Ont., with a sandwich sign promoting "Bird Man 

of Alcatraz" at the Paramount Theatre there. 

Des Moines Theatre "Bird Girls," left, distributed bird seed to potential patrons in the Des Moines 

Loop orea on opening day of "The Birds" . . . and right, Ray Berwick, A'fred Hitchcock's bird trainer, 

brought in three trained ravens who occupied a downtown hotel suite, ate hamburger from a spoon, 

untied shoelaces, swiped cigarets from his pocket and delighted the public. Berwick and one bird are 

shown here visiting handicapped children at Smouse Opportunity School. Berwick's birds were covered 

by TV stations, 

press and radio. 

Bird Girls^ Bird Houses in Lobby^ Radio^ 

Car Bumpers^ Trained Raven-All for Birds' 

"How to Attract Birds" is a subject of 

great interest to those who delight in spotting 

a Scissor-Tailed Flycatcher and go 

nutty over a White-Breasted Nuthatch. But 

Des Moines Theatre Manager Tony Abramovich 

is more interested in "How to Attract 

People!" So when flocks of Two- 

Legged Patrons swooped in to see "The 

Birds," Tony knew his promotion campaign 

had paid off in golden eggs. 

The "people migration" to see Alfred 

Hitchcock's shocker was the result of hard 

work on the part of Abramovich and Sy 

Schechter, Universal exploiteer. Their 

campaign got under way six weeks in advance 

of the opening date, with teaser 

trailers on the screen and special standees 

in the lobby. 

Top attention-getters of the campaign 

included feathered "Bird Girls," who 

strolled around the Des Moines Loop on 

opening day giving out packets of wild bird 

seed—a tiein with Des Moines Seed & 

Nursery Co. The envelopes announced that 

"Des Moines Seed Is for 'The Birds.' " 

At the theatre, a parakeet aviary in the 

boxoffice attracted passersby well in advance 

of the opening. Inside the lobby, a 

large display of bird houses, bird hotels, 

bird baths, and other accessories necessary 

to bird welfare, were in evidence. Paper 

cutouts of "Birds" greeted patrons, too. 

Another feather in the film promoters' 

caps was the well -publicized local visit of 

three handsome, well-behaved ravens and 

their master, Ray Berwick, bird trainer for 

Alfred Hitchcock. 

For the benefit of other exhibitors, following 

is a breakdown of the entire "Birds" 

campaign as carried out by Abramovich. 

The film had a three-week ran at the Des 

Moines, a Tri-States Theatre. 

AT THE THEATRE: 

In addition to far-in-advance screen 

teaser trailers at the Des Moines, trailers 

were run at the next-door Paramount prior 

to and during playdate. The nursery firm's 

bird accessory display in the lobby was 

given further "atmosphere" with flocks of 

cutout birds on front doors, on back bar 

mirror in candy stand, etc. 

Outdoors during playdate, a false front 

was created, along with bird silhouettes on 

the canopy. Several weeks in advance, 

doormen and ushers wore bages promoting 

the film. 

PRESS, RADIO, TV PROMOTION: 

Bird trainer Ray Berwick's visit—just 

prior to film opening—was well covered in 

story and picture in the Des Moines Tribune. 

Berwick and his birds visited students 

at Smouse Opportunity School, where 

Ames WOI-TV was on hand to cover. Berwick, 

and the three ravens. Nosey, Punkin' 

and Buddy, romped through live and 

taped TV performances on KRNT-TV, as 

well as radio appeai'ances on KRNT and 

KSO. 

A tiein with radio station KIOA resulted 

in a good many Des Moines motorists 

advertising "The Birds" via bumper 

strips. At selected times for five days, 

KIOA deejays announced that the "next 

ten cars pulling up to the theatre will receive 

a pass to see the movie, if the driver 

will allow a biunper strip to be placed on 

the auto." The response was good. 

ON THE STREET: 

"Bird Girls" distributed bird seed from 

Easter baskets on opening day and recipients 

were well aware that "Des Moines 

Seed Was for THE BIRDS." This stunt 

was publicized in two of the nursery's ads 

in the Tribune and persons were invited to 

register at the store for free theatre tickets. 

The downtown Des Moines Seed & Nursery 

had a window display of bird seeds, plus 

copy for the film attraction. Also at 

Kresge's downtown store, a display window 

featured bird accessories along with signs 

for the "now showing" attraction at the 

Des Moines Theatre. 

HERALDS AND RECORDS: 

Special magazine type heralds were distributed 

at the Des Moines and Paramount 

theatres and at Des Moines Seed & Nursery 

two weeks in advance. Fifty copies of 

Decca's "The Birds" were given to the first 

50 patrons on opening day. This was promoted 

in newspaper advertising. 

The above promotion was in addition to 

regular newspaper advertising campaign 

and radio and TV purchases which were 

used two weeks in advance. 

BOXOFFICE Showmandiser : 

27, 1963 — 83

, .su.p 

-Steve 

94 

20th-Fo.\ 

XHIBITOR HAS HIS SAY 

ABOUT PICTURE SI 

Big Welcome Back 

For 'Sad Sack' 

Th.lnk^, r.ir.iiiiiiuiit. for rrturning "The 

S.icl >.iik. Dill- of Jrrry I-ewi»' best 

comrdlirH. Kvirvhody enjoyed him in 

thl»— wish he would find this type of 

routine In hl% new pictures, which are 

not too hot. Anyway. Riad to have this 

one back. 

KKN t IIRISTIANSON 

Roxy Theatre. 

Washburn. N.I). 

AMERICAN-INTERNATIONAL 

Panic in Year Zero! 'AIP'— Ray Mil- 

..i[id. Jcuii Hii«cii, Frankii- Avalon. We 

u-amt-d ihl.s with a westi'rn for a well-balanced 

program on our Friday-Saturday 

change. Panic In Year Zero!" Is very 

It timely, as points out what could happen 

In case we had an all-out atomic war. 

Weather: Oood— Frank Patterson. Mansfield 

Theatre. Mansfield. La. Pop. 6.000. 

COLUMBIA 

War Lover. The Col 

i McQueen. 

Uoberl Wu^m-r. Shirley Anne Field. Excitement 

plus -holds Interest. One of the 

better Columbia pictures. Miss Field sure 

can u.se her eyes. Hope to see more of her. 

Business not up to expectation, but Fox 

and UA Saturday night movies on TV raise 

hecli In a small town. Played Fri., Sat. 

Weutlur: Fair Ken Christiansen. Roxy 

rtiralre. Washburn. N. U. Pop. 968. 

METRO-GOLDWYNMAYER 

.Sweet Bird of Youth 

' 

MGM >—Geraldlne 

I'liKi', Paul Newman. Ed Begley. Shirley 

Knight With a different title this picture 

in my opinion could have done better buslne.

YOU'LL 

HAVE 

TO SEE 

IT TO 

BELIEVE 

IT 

IHE WONDERFUL STORY OF A BOY AND 

THEIR AMAZING FRIENDSHIP 

UNDERWATER ADVENTURES 

AND THE THRILLS THEY SHARED TOGETHER! 

HIS DOLPHIN PAL 

THEIR FABULOUS 

METRO-GOLDWYN-MAYER '-^'^X^JSjpC^^^ 

tlie dolpKin 

Starring 

CHUCK CONNORS 

Introducing 

And 

Moam 

,w s 

LUKE HALPINfuppER' KATHLEEN MAGUIRE •Arthur weiss 

Directed by Produced by 

JAMES B.CLARK -IVAN TORS 

THEATRE 

M-G-M PRESSBOOK 

407

PUBLICITV _J 

ADVERTISING 

ADVEKTISING 

SYNOPSIS 

PROMOTION 

YOUR PATRONS WILL flip OVER M G M's ''"ffSPP^Ê^ 

SPECIAL 

PROMOTION 

A must to see. The Human Dolphin and the 

The Notional Safe Boating Committee in cooperatn 

the United States Coast Guard, will him these special 

60 second public service spots. 

Great opportunity for showmanship with this most u 

Ads! Stunts! TV! Radio! Tie-ins! and PROFITS! 

TRAILER 

Metro-Goldwvn-Moyer has produced o speciol troiler, [ 

lighting rare underwater photos showing "Flipper" protec 

his friends from sharks plus heart worming scenes which 

prove that man's best fnend is not olwoys his dog— wit 

"Flipper." Order your trailer from Notional Screen Service 

in odvonce of your engagement 

FLIPPER 

'O 

DECALS 

"Flipper." M-G-M's dolphin has been 

awarded a U, S. Coast Guard commission 

and as "Fliopcr The Skipper" will be the 

official symbol of boating and water safety. 

"Flipper," with his new rank, will be 

the water counterpart of "Smokey The 

Bear," preaching water sofety through 

pasters and radio-TV spots 

Contact your local Safe Booting Com 

mittee for the "Flipper" decals 

•FLIPPER" PLASTIC STATUE 

Metro Goldwyn-Mayer has arranged 

with Mold-A.Roma, Inc tor the manu 

facture of Flipper plastic statues to hypo 

business in each engagement Give them 

away to kids who attend performances 

The statue stands 4' 4 inches in height and 

has Flipper" imprinted on the front. They 

ore priced at 15c each, including postage. 

LOCAL Tl 

BOATS 

1^

LIVE 

RADIO SPOT ANNOUNCEMENTS

, 

1 

IK- 

YOU'LL 

HAVE "" 

SEET 

BELIEVE 

SYNOPSIS OF "FLIPPER" 

Poii.-r Ill.k- .( IMCk CO.\.\ORSl a riorifla Keys fisherman, faces starvalion 

aliiiiL' uitii 1)1- th i-IiIm,,. when an ocean parasite known as the Red Plague attacks 

and kill- Mm I.h iI -n^.^^s uf fish. While searching for new fishing grounds Ricks i= 

caii'iht i[i ,1 liiiMH.inc (hat wrecks many of the homes and boats of the villagers, 

iuuuw^ li,.„, hi- nwn sturdy little craft. 

Knlli'îiiti; the storm Ricks takes his boat to the mainland for repairs, leaving 

Ins uif,. iKATHLEEN MAGUIRE) and 12-year-old son Sandy (LUKE HALPINk 

behind. Sandy promises to repair the storm damage to the house during his father's 

The day after Ricks departs, the boy finds an enormous, eight-foot dolphin 

which has been wounded with a spear. His love for all living things prompts him to 

attempt a life-saving operation. He tows the dolphin home, housing him in his 

father's fish-pen. Here he and his mother nurse the dolphin back to health. 

Sandy and his dolphin pal, Flipper, become close friends. They swim together 

and play together and Flipper proves apt at learning all manner of tricks. As the 

days fly by Sandy forgets the chores assigned him by his father. 

Metro 

Gadwyn 

Mayer p„ 

ners 

together! 

The wonderful story of a boy and his dolphin pal... 

their amazing friendship, their fabulous underwater 

adventures and the thrills they shared together 1 

the dolphm 

„ '"CHUCK CONNORS LUKE HJLPiN FLIPPER 

KATHLEEN MAGUIRE • arthur weiss • ;,;;.,.:;: 

• 

jamesTclark • ivan'tors 

Ricks returns and orders Sandy to turn Flipper back into the ocean. Not only 

does he need the fish-pen but he is annoyed that Sandy permitted the new friend to 

keep him from his work. Sandy is heartbroken. 

Weeks slip by. Every spare moment finds Sandy on the sea and under it. 

searching for Flipper. One day, miraculously, the dolphin appears and leads his 

young friend to a new fishing ground. 

Sandy tells his father of the find—but doesn't mention the part played by Flipper 

in the discovery. Ricks goes to the new area and returns with a boatload of live, 

healthy fish. These he stores in the fish-pen. 

Next day, while Ricks is gone, Flipper returns to visit Sandy. He hurdles the 

barrier and jumps into the pen, then proceeds to devour the entire catch of fish. 

Furious at this turn of events, Ricks orders Sandy to go out in his own small boat and 

catch enough fi=h to replace those eaten by Flipper. 

\-...\i\ Illi |M [ 

-., liii- to the rescue and shows Sandy a second new fishing area, 

ntii- I: 'II Plague. Sandy reports to his father, but this time Ricks 

is takr _ 

I 

tells the boy that if a single dolphin shows up near the 

Saiul). fearful that his father might kill Flipper, goes to the new grounds first, 

searching for Flipper above and beneath the surface. During one dive, two great 

fish swim toward him. They are sharks. He tries to escape but is no match for the 

swift-moving killers. Suddenly, streaking to the rescue comes Flipper to save the boy 

who once saved him. Flipper fights off the sharks, ramming one to death and 

scattering the other. Taking Sandy on his back he swims with him to his father's 

approaching boat. 

Ricks, thankful for what the dolphin has done, knows now that dolphins are 

very special friends of man and that the riches of the sea should be shared with them. 

Flipper and Sandy are reunited—and Flipper takes up residence in a very 

special lagoon, prepared just for him and adjoining the Ricks' fish-pen . . . where 

T H EATR E

. his 

LUKE MAKES HIS MOVIE DEBUT IN ROLE 

WITH A DOLPHIN EVERY 

Aftei appealing m e\ei\ majoi 

diamatic show on tele\ision 

tweUe \ear old Luke Halpin gets 

introduced once again—this 

Metro Goldvwn Mavers 

Luke first became i 

eight years ago when the directoi 

of a school in which he was study 

ing music lecommended him to 

nek The latter was seaiching for 

a tot to appeal with Natalie Wood 

in the Studio One pioduction 

Miiacle at Potters Farm 

"ioung Luke displa%ed such 

that it was deci 

? should 1 

special billing with a frame lead 

ing Introducing Luke Hal 

Today the ci edits on Flipper 

stairmg Chuck Connors also read 

and intioducing Luke Hal 

pin This time Luke makes his 

bow to motion picture audiences in 

jects but the dolphin eventui 

permits him to iide on its ba 

Rhich Luke i 

BOY WILL ENVY 

in the watei pla\ tames i 

fish togethei have to be st 

addition to his distinguished lec 

Old on tele\ision He appealed with 

Man Mai tin in the West Coast 

engagements of Annie Get Youi 

Gun and on Bioadwav m Sun 

use at Campobello subsequently 

traveling with the national tounng 

Luke s success as an actor has 

failed to cause even a iipple in the 

life of the Halpin family With his 

mothei and fathei he stUl lives in 

the same Astoiia apartment 

among the same neighbors he 

knew before becoming a celebiity 

Since baseball is Luke s favorite 

sport he looked upon Flipper 

star Chuck Connois as a hero The 

becoming an 

nd smashed 23 

ne one of the 

^§ 

MEET "FLIPPER "- HOLLYWOOD'S MOST CAPTIVATING 

Hollywood's newest star weighs 

300 pounds, has intriguing silvergrey 

eyes a Mona Lisa smile—and 

ItsFhppei the dashing dolphin 

who stais m the new Metio Gold 

wvn Mavei pictuie Flippei and 

who has done such a sensational 

job in the peisonalitv depaitment 

that all who woiked with Flip 

aie planning to enlaige theli 

back\aid pools add a little salt 

and adopt a dolphin as a pet 

Actually Flippei is a finnv Las 

sie in reverse Wheie Lassie m 

leality IS a Laddie Plippei isieallv 

a Mitzie 

Like all babv dolphins Mitzi 

was born undeiwatei and pushed 

to the surface bv her mother foi 

hei fust breath of air The first 

eighteen months of her life were 

spent swimming at her mother s 

side—then she became a school 

gill It was shoitly after this that 

a net changed her life She was 

captured by Victoi Santini whose 

business is selhng dolphins to sci 

entific institutes and salt water 

The engaging and fuendly pei 

sonalitv of this youthful dolphin 

legisteied with the Santinis and 

she became the aquatic member 

of the family with a large sea 

pool all her own adjacent to then 

home in Maiathon Florida But 

1 ke all good members of a family 

I tzi was required to do her bit in 

responsibility department 

\ 1 en the Santinis brought back 

new catch of wild dolphins 

I tzi took on the role of both 

home one afternoon, M 

way of knowing that ; 

the verge of scieen stt 

the Ploiida Kevs and 

the right dolphin 

Clad in swim trunks and face 

plates Tors and Browning entered 

the sea pool Fl pper chattered a 

alongside Then she showed off bv 

letrieving balls and sticks The 

seaich was ov Mitzi had the 

help of his ten veai old son 

Rickj Ricky fed Mitzi twice a 

and aftemoon 

The script of Flippei called 

foi the dolphin stai to tow a 

di ow ning boy alongside h i s 

fathei s boat Mitzi loved to play 

with Ricky but t was difficult to 

they experimented Bi owning 

tossed Ricky Into the pool indi 

eating to Mitzi that she was to 

retrieve hun She tried every way 

to bring him back but seemed 

NEW STAR! 

hand or foot to do it. Browning 

then called to Ricky to hang onto 

Mitzi sdoi sal fin She immediately 

towed the boy to the feeding plat 

form wheie Biowning waited with 

her rewaid—a Butter Fish Piom 

then on she would pull Rickv all 

When actual filming begi 

Nassau Mitzi took her stardi 

stride She developed a v 

schoolgiil ciTish on camei 

Lamai Bonn and when she 

started undei-water would 

around him nudge him anc 

visibly 1 

: the ( 

In summing up 

Mitzi Biowning said 

I believe we only scratched the 

surface as to what friendship and 

understanding can be attained 

with a dolphin For example when 

we weie using the Aqua Lung 

piece and let air flow freely from 

the end Mitzi was not to be out 

She ( 

ited 

letting an out from the blow hole 

in hei head until I thought she 

Following hei movie star stint 

with populai leading man Chuck 

Connors and young Luke Halpm 

Mitzi returned to hei home in 

"I LOVE THOSE DOLPHINS BECAUSE 

planets hoping i 

I ha\e known dolphins foi 

long time Aristotle wrote abou 

them kindlv and descnbed them 

accurately I have watched them 

such as Manneland of the Pacific 

Seaquarium in Miami and the 

Marine Studios near St Augus 

tme I found them amazing and 

amusing creatures playing bas 

ketball baseball jumping through 

hoops pulling boats with little 

dogs on them and acting like so 

many well mannered clowns I ob 

served them m the ocean riding 

the bow waves of fast crafts ef 

fortlesslv giving a lesson to 

humans m body surfing 

I had always been aware that 

dolphins were intelligent seagoing 

mammals but I had seen mtelli 

gent dogs educated monkeys ele 

phants horses and trained pigs 

I once even ow7ied an intelligent 

IVAN TORS 

The E 

LONG 

DREAM-COME-TRUE 

Mitzi. Mita is not an oceananum 

dolphin. It had been exposed to 

people as the pet of a Mr Santini 

of Key Marathon. Florida Santini 

a dolphin collector for oceananums 

I Ipeti off 

, 

lagoon where it lives in consider 

able freedom. 

"Mitzi took to the motion picture 

human companionship 

Tors said 

do. Mitzi did it in no more than 

two takes." 

Chuck Connors, Luke Halpin and 

Kathleen Maguire are the himian 

When 

Meti o Goldwyn Ma\ ei 

pioducei Ivan Tois and associate 

Fight With Shark One of 

"Flipper" Thrill 

Scenes 

Thfi arn plenty of thulls in 

tnip for those who see Metro 

Gcldwvn Mayers unique and fasci 

I dLing new picture Flipper tell 

the Florida Kevs the Bahamas and 

the Virgin Islands with many of th 

sequences photogiaphed below tht 

suiface of the ocean giving the 

spectator close ups of the mvsteri 

Olid beneath the seas 

including i cene showing a battle 

10 tne death between Flipper the 

dolphin and a shark which has at 

tacked its human pal Theie is 

also a sequence showing the de\as 

tation caused by a Florida huril 

Howe /ei 

the\ 

I 

1 fetching 

] 

01 emotionally, these well 

d animals weie m\ equals 

intelligence of the dolphin 

leallv surprised me I knew 

3 equipped with a large 

in The size of the dolphins 

in surpasses the human size A 

-bundled pound dolphin has 

:e the biain size of the largest 

ilia As I had moie and more 

wath dolphms 

civilized 

undei stood and were anxiou 

fiom Uie feeding hand 

One dolphin named Clowii a 

the Miami Seaquauum liket t 

jump out of the watei to pull m 

hah It teases me by taking 

shock of mv hair m its r 

giving It a tug But It d 

gently that the httle 

Dolphins are the most powerful 

creatures m nature for their body 

size The ener^ output for a fuU 

grown dolphin is 2 6 horsepower. 

The% flash through the ocean like 

torpedoes Yet the\ use their 

amazmg prowess e\clusi\-ely to 

catch small fish or to help each 

A dolphin is an air-breathing 

animal with a blow -hole for a 

pattern is piobabl> le^ponsible for 

the tales of dolphin^ pushing 

di-ownmg people to shore and 

saving the lues of sjiipwrecked 

sailors Some of these tales are

PUBLICITY 

t 

1 of 

has 

SMASHING BASEBALL HOME RUNS LED TO 

STARDOM IN FILMS FOR CHUCK CONNORS 

lound Chuck Connois formei 

1^ league baseball pla\er and a 

ne-time basketball professional 

ith the uoild champion Boston 

Connois cunentiv stalling in 

the Meti o-Goldwyn-Mayer production 

Plippei storv of the 

markable friendship between a 

ijo\ and a dolphin segued 

moothlv fiom the athletic arena 

uccessful television stars Foi five 

ars as ABC-TV s The Rifle 

lan Connors show ranked conmuouslj 

among television s top 

f 

arship to Adelphi 

lect a college he had 

moie than 27 such schol 

He selected Seton Hall i: 

^^^^. 

» 

% 

then Biooklyn Dodgeri 

Connors played p 

ball In the Dodgeis minoi league 

system for a few months After 

the season ended he enlisted in 

the Aimy and was assigned to 

West Point wheie he instiucted 

cadets in tank waifaie 

On his discharge he lesumed 

his baseball caieei He plajed m 

the Dodgei chain with the Chicago 

Cubs and the Los Angeles 

Angels batting 321 and smashof 

the majoi stars of the Pacific 

Coast League 

His success in Los Angeles 

pioved the turning point in Connors 

life He became fiiendlv 

ducers and during the off-season 

played loles in motion pictuies 

and on television 

Directoi William Wylei cast him 

as a conniving heav\ in The Big 

Country and Chuck turned m a 

performance that prompted manv 

him foi 

FLIPPER 

an Oscai in the suppoiting 

formerly mained 

Jane Riddle 

1 of foui bo>s He 

Los Angeles pio 

m season holdmg 

unchest rootei in 

PROVES 

A SMART COOKIE! 

Ivan Tois who pi oduced Metro 

Goldw>n Majei s unique diama 

Plippei teUmg the stoiv of the 

remaikable friendship between a 

piaise foi dolphins then intelli 

Llie picture m which Flippei 

Qolphin was supposed to letrieve 

b\ joung Luke Halpin 

Togethei with Halpin the 1 

man stais of Flipper aie Chi 

Connors and Kathleen Magu 

A BOY AND A DOLPHIN BECOME PALS! 

PORTER RICKS 

CAST 

CHUCK CONNORS 

SANDY RICKS LUKE HAIPIN 

MARTHA RICKS 

KATHLEEN MAGUIRE 

KIM PARKER CONNIE SCOTT 

Produced 

by 

IVAN TORS 

Directed 

JAMES B. 

by 

CLARK 

Screen Play by 

ARTHUR WEISS 

Story 

by 

RICOU BROWNING and 

JACK COWDEN 

METROCOIOR 

PRESENTED BY 

METRO-GOLDWYNMAYER 

LIKES TO WHISTLE 

able friendship 

things 

dolphin 

Flipper, the dolphin star of the 

picture, demonstiated the unique 

talent of these friendly creatures 

lo imitate humans during location 

filming in the Florida Keys. 

During an off-camera moment. 

Connors stood near the shore absent-mindedly 

whistling. 

Immediately. Flipper surfaced 

and whistled back at him with the 

exact intonation. Connors kept on 

whistling, but in a different key. 

Whereupon the dolphin also 

changed its key to match that of 

1 different keys 

get Flipper offonnors. 

"If they 

dolphin in a 

"FLIPPER" FASCINATING STORY OF FRIENDSHIP BETWEEN A BOY 

AND DOLPHIN; FILMED IN COLOR IN FLORIDA KEYS AND BAHAMAS 

Moviegoeis viewing Metro Golddelightful 

experience Chuck Connors 

and twelve-year-old Luke 

Halpin making his film debut 

the 1 picfoot-long 

300-pound dolphin 

playing the title role 

And what a title role' Not too 

manv people can be aware of 

what ingiatiating ftiendly intelligent 

and fiolicsome cieatuies 

dolphins are but they will havi 

opened when thev 

-^ this pletely enchanting movie 

folding the story of the extraiinai> 

friendship between a dolphin 

and the voung : a Flor- 

Ida Keys fisherman 

The story was filmed in coloi 

m the Keys the Bahamas and the 

Virgin Islands with many of the 

sequences photographed below the 

suiface of the ocean giving the 

spectatoi fascinating close-ups of 

neath the seas including a scene 

showing a battle to the death between 

Flipper and a shark which 

has attacked Sandy the youngstei 

pla\ed by Halpm Theie is also a 

sequence showing 

caused bv a frightening huriii 

FLIPPER SYMBOL 

OF WATER SAFETY 

Flipper, the almost human 

dolphin star of Metro-Golowyn- 

Mayers captivating new pictuie, 

pJipper," telling the unique story 

of ihe iriendship between a boy and 

a dolphin, has been awarded a U. S. 

per the Skipper," it wiU be the 

ofiicial symbol of boating and water 

Henceforth, "Flipper the Skipper" 

wiU be the water counterpart of 

"Smokey the Bear," preaching 

water safety through posters and 

Flipper was selected because oi 

the historical role played by the 

dolphin, in legend and fact, in saving 

lives, guiding tishermen and 

leading helmsmen through dangerous 

waters. The amazing intelligence 

of the dolphin has become 

the subject of wide scientific studj- 

The Metro-Goldwyn-Mayer picture, 

an Ivan Tors production in 

arkable underwater photography. 

The human stars in the cast are 

Chuck Connors, young Luke Halpin. 

portraying the boy who makes a 

friend of the dolphin, Kathleen 

Maquire and Connie Scott. The 

picture was directed by James B. 

Clark. The screen play was written 

by Arthui- Weiss from a story by 

battle to the death between Flipper 

ind a shark which has attacked his 

luman pal. Another thrill sequence 

Florida 

fishing 

But while these m themselves 

are tensely diamatic episodes 

equally spellbinding are those 

showing tne growmg fnendship 

and remarkable in "n..cv between 

boy and dolphin after he has found 

the air-breathing mammal impaled 

on a spear and caught in a 

leef Towing the wounded dolphm 

home Sandy houses it in his 

fathei s fish pen where the boy 

and his sympathetic mother nurse 

Flipper back to life 

Once having regained its health 

the giateful dolphin becomes 

Sandy devoted friend They 

s 

swim and frolic together m the 

water Flipper is delighted to give 

Its human plavmate a ride on its 

back The bov teaches the dolphm 

But 1 

ocal supph 

lous threat 

the Florida 

and when Flipper 

from Sandy s pen 

lis 

a grave matter Sandys father 

Chuck Connors I no choice 

but to threaten to kill anv dolphm 

A desolate Sandy takes his small 

boat out in the hope of catching 

a supply of fish to make up for 

those eaten by Flipper And it is 

leads him to a new fishmg ground 

Not only does the dolphm lead 

him there but it becomes very busy 

catching fish itself and bringmg 

them to Sandy. The bov leans over 

to 

friend and deh 

It hai 

be seen to be believed' 

Thu:> Flipper and his fellow do 

the enemy of the Flonda fishfmen 

prove to be their greatsbenefactors 

And when the stoends 

with scenes of a reuni'- 

Flipper and Sandy resuming thfrolicking 

m a special lagoon ^ 

joming the fish-pen there isn 

Person in the audience but wia*" 

he could join them 

This remarkable motion picuu 

was produced by Ivan Tors w- 

known for the television sbo 

Sea Himt and other TV and mo 

tion picture features ^ 

the past tramers of dolphins 

alwajs been outside the w 

with the dolphins inside a 

But m makmg Fbpiier the 

ducer and his undenrater 

approached the aolphm it its 

tural element m the ocean 

therebv were able 

the almost mcredible relationship 

between dolphm and boy shown 

in the film 

Fhpper was directea by James 

B Clark The storv was written bv 

Ricou Browrung and Jî fc Cowden 

with the screen play oy Arthur 

Weiss. Playing leading supporting 

roles are Kathleen Maguire as 

Sandys mother and Connie Scott 

as a little girl from the mairOana 

who shares the bors aaventures 

But the performer which win 

vou leave the theatre will 

be Flip-

: 

mitcrial 

' 

ind 

' 

, 

^^ 

YOU'LL 

^\>? it HAVE 

'V TO SEE 

'^^' IT TO 

BELIEVE 

IT! 

9U'LL 

HAVE TO 

SEE IT TO 

BELIEVE 

tKe fatmloxjs dolph.in 

'^'^^j3P9 

iiM^ • r. ...MiMi iM I 

6-SHEET 

CHUCK CONNORS ESami 

LUKE HALPINfUPPtR KATHLEEN MAGUI 

ARIHUR WEISS * li^. JAM[S B CLARK IVAN lORS f 

3 SHEET 

GOLdwqn 

YOUIL 

HAVE 

SEE 

.. ,>n\SELIEVE 

Wrr^^ |HfTf?(icoLOR \ IT I 

ONE SHEET 

r?tii 

6 SHEET 

3 SHEET 

1 SHEET 

ACCESSORIES 

COMPOSITE MAT 

8x10 STILLS 

TRAILERS 

22x28 LOBBY CARD 

14x36 iNSERT CARD 

14x22 

WINDOW CARD 

BANNERS, VALANCES, FLAGS 

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ALL ACCESSORIES AVAILABLE AT YOUR 

LOCAL BRANCH OF NATIONAL SCREEN SERVICE 

EXTRA! EXCITING TV TRAILERS GRATIS! 

One 60 seconds; T 

MGM 

M 

Wri 

Exploitation Dcpt 

1540 roadway New York 36, NY 

in this prcssbook, as well as all 

publicity material, has been approved 

AA Advertising Code as a self-regulatory 

!hc N\otion Picture Association of America. 

All inquiries on this procedure, which is voluntarily subscribe 

to by the major motion picture companies, may be addresse 

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fBOXOFFICE 

anolysis of lay ond tradepress reviews. Running time is in parentheses. The plus end 

inus signs indicate degree or merit. Listings cover current reviews, updated regulorly. This department 

so serves os on ALPHABETICAL INDEX to teoture releases. (C; is for CinemaScope; v VistaVision; 

Panavision; j Technirama; s Other anamorphic processes. Symbol tj denotes BOXOFFICE Blue Ribbon 

ward; color photogrophy. Legion of Decency (LOD} rotings: A1— Unobjectionable for General Patron- 

)e; A2— Unobjectionable for Adults or Adolescents; A3— Unobjectionable for Adults; B—Objectionable 

Port for All; C—Condemned. For listings by company in the order of releose, see FEATURE CHART. 

BOOKINGUIDE 

Review digest 

AND ALPHABETICAL INDEX 

Very Good; + Good; =^ Foir; — Poor; — Very Poor. Vt is rated 2 pluses. — as 2 mil 

\i 1

. V7 

r., 

Janus 

. . UA 

• 

I 

REVIEW DIGEST 

AflD £.l?HABETICAS. IMDEX minuiet Very Good: - Good; — Fair; - Poor; = 

Very Poor. 

f 

2687 Lovers on a Tight R«»e (83) 

Sutoeiist Oma Ellis 12- 3-S2 B 

> lb. Ixaelfalaeol 

' I 

. I ii i 11 ill 

I I I li 

tl;Sitj= 

iililli 

© Ad. Or MGM 3-25-63 Al + H 

Showdown (79) Uni> 4-15-63 A2 -*- S: 

2721 WtjUrn 

i 

2711 ©Madame (104) kT 70 Com-Dr .. Embassy 3- 11-63 B 

271S ©Magic Voyage of Sinbad. The 

(79) » Adv Spect Filmgroup 3-25-63 

2728 ©Magnificent Sinner (91) 

Eng-dubbed Period Drama Film-Mart 5-6-63 

2670 Sitgf el Htll StrMt. The (93) Cr. UPRO 10- 1-62 :£ 

2731 Sir You Sinntfi (73) Mtlodr Brtnner 5-20-63 =: 

2646 OSky Abmi—tht Mud Btliw. Tlit 

(90) DocumenUry Embaisy 7- 9-62 SC H tt + 

-t i: rr 

OSlKt. The (102) MGM 5-20-63 2731 c Adv. 

2684 Smashing ol Iht Rtlch (89) 

It!? 

2730 Maid (or Murder (89) Comedy . 

5-13-63 

2660 ©Make Way (or Lila (90) Adr Parade 8-27-62 Al 

2732 Man and Hn Woman (83) Or StarkcySR 5-20-63 

2720 Man From the Diners' Club, The 

(96) F«ce Comedy Col 4- 8-63 Al 

2677 Manchurian Candidata. The (126) 

Suspense Orama UA 10-29-62 A3 

2663 ©Marco Polo (lOO) Adventure AlP 9-10-62 Al 

2685 ©Mariiinia (80) Drama Int'l Film Ent. 11-26-62 

26S7 Maiime (93) Comedy-Drama Ellis 12- 3-62 B 

2731 ©Mill of the Stone Women (94) 

Horror Drama Parade 5-20-63 

2715 Mind Benders, The (99) Dr AlP 3-2563 

H 

i: -f + 8+1- 

*+2- 

1+ 

1 + 

DKuinentary Brioiditf U-19-62 + ::. 

270aoSodoiii and Gomorrah (154) 

Biblical Drama 20th-Foi l-:8-63 B H -r -r 

o( Flubber (100) BV 1-21-63 Al ^ -t- H 

2668 OSon ol Samion (90) 

Hiilorical Soeclacle Medallion 9-24-62 + 

2713 Speaking of Murder 

(80) Eng-dubbed Dr UMPO 3-18-63 H 

OEPtncers Mountain (119) Drama WB 3- 4-63 H 2709 p A3 -* (I 

2635 0Si)iral Road, The (140) Ad....Uni. 6- 4-62 A2 -f 2: ^ 

2676 Stagecoach to Dincert' 

Rock (72) Western Uni» 10-22-62 A2 4- + 

2647 OSIowaway in the Sky (82) 

2 + 

t; 9- 

H 10+1- 

-: 5+1- 

2719 t)OMir>cle of the White SUIIions 

(117) Drama BV 4- 8-63 Al 

2721 ©Mondo Cane (102) DocumenUry Times 415-63 SC 

2684 Mutiny on the Bounty (179) 

Ultra (t> 70 Drama MGM 11-19-62 A2 

27120My Sii Loves (101) Comedy .... Para 3-11-63 Al 

2698 Mystify Submarine (90) War Orama Univ 1-21-63 Al 

H -f H -H 8+1- 

+t = = + 4+4- 

H 4+ +t H 12+ 

++ H H -H 9+1- 

+ ± 4+3- 

Adventure Lopert 7-16-62 Al -f ++ -(- 

2654 Strangers in the City (83) Or ..Embassy 8- 6-62 SC * -H -f 

2727 Stripper. The (95) ic Dr . . , 20th-Fox 

2689 Strong Room (78) Susp. Dr. Bryanston-SR 12-10-62 H 

2665 QSnord of the Coiiqueior (95) 

5- 6-63 B -f- ± H 

SI Drama UA 9-17-62 A2 -|- * -f 

2683 OSwordsman of Siena (92) (g Ad. MGM 11-19-62 Al -(- * -f 

2724 Night Tide (84) Susp Dr AlP 4-22-63 

2708 ©Nine Hours to Rama (124) 

it (85) Drama Zenith 1-21-63 B 

2656 ©No Man Is an Island 

(114) War Drama Univ 8-U-62 Al 

Time Kill (70) Mefodr. .ADP-SR 3-U-63 

27U No to . . 

2688 ©Nude Odyssey (97) (t Ad. Davis- Royal 12- 3-62 C 

H tt H H 10+ 

+ * - 3+3- 

H 9+1- 

1+1- 

1+2- 

2665 Terror of the Bloodhunten 

(60) Melodrama ADP-SR 9-17-62 i: 

2637 Third of a Man (81) Melodrama . . . . UA 10-15-62 A2 + 

2704 30 Years of Fun (85) Comedy 

2732 0Nutly Professor, The (107) (g, 

Compilation 201h-Fox 2-U-63 Al -f H -f 

Comedy Para 5-20-63 

2667 On Any Street (90) (Eng-dubbid Orama 

La Noitt Brava") . . Mlller-SR 9-24 62 A3 

2722 Operation Bikini (80) War Or .AlP 4-15-63 B 

2669 Operation Snatch (83) Comedy Cont'l 10- 1-62 

-PQ- 

2716©PT 109 (140) (F) War Dr WB 3-25-63 Al 

± - 3(2- 

- -± 4+3- 

± * 4+2- 

2659 ©300 Sparlani, The (113) 

O Action Spectacle 20th-Foi 8-27-62 Al ^ * H 

2692 UTo Kill a Mockingbird (129) Or Uni« 12-17-62 A2 -ff H H 

2676 Too Young, Too Immoral (88) Drama SR 10-22-62 C :£ 

2688 Toner of London (79) Ho Drama UA 12- 3-62 A3 A 

MGM 1- 7-63 A3 * -^ -f- 

2710 Trial, The (118) Drama Astor 3- 4-63 A3 -f H :£ 

2683 T«o Before Zero (78) Oocy Ellis U-19-62 -f :t -f 

2679 T»o (or the Seesaw (120) (?) CD... UA U- 5-62 -f -(- 

H 

+ 

2706 ©Papas Delicate Condition 

2669 Two Tickets to Pans (78) Musica). Col 10- 1-62 A2 -t :t 

(98) Comedy Para 2-18-63 Al 

2657 OTwo Weeks in Another Town 

2723 Paranoiac (OO) Mystery Dr Univ 4-22-63 A2 

2693 Password Is Courage, The 

(115) Comedy Drama MGM 12-24-62 Al 

2SS2 Payroll (80) Crime AA 7-30-62 B 

2678 Period el Adiustment (112) Com MGM 10-29-62 A3 

,''.n Phaedra (115) Drama Loperl 10-29-62 C 

.10 ©Phantom of the Opera (84) Ho Univ 6-18-62 Al 

Pillar of Fire (75) Eng-dubbed 

War Action Drama NotI Meadow 5- 6-63 

26'

f«*';'^ Pf.'''''''''^Jjy compony .n order of release. Running time is in porenfheses. © is for CinemoScope; 

* VisfoVision; (P. Ponovision; ,t, Techniromo; s Other onomorphic processes. Symbol *.,. denotes bOXOFFICE 

Blue Ribbon Award; Color Photography. Letters and combinations type— 

^ CMC A T 

M ** " 1 

thereof indicate story (Complete

FEATURE 

CHART 

key to ktttn a 

no; (An) Antmotcd-Acfton, 

Music; Doc) Documcntory; 

Mystcry; (OOj Outdoor Dfon 

C Comedy; COi Co 

Dromo; F fontosy; Ho) Horror Dromo; (Hi) Historical Droma;(M) Musical; 

Sj Sp«ctaclc; ^SF) Science-Fiction; iW) Western. 

EMBASSY 1 2-

I TOA 

MIchcle 

. Doc 

D 

. Aug 

Ho 

. . Ad 

-Apr 

. May 

Apr 

Feb 

FEATURE 

CHART 

UNIVERSAL 

©No Man Is an Island 

(114) 

Jeffrey Hunter, llai-slial 

Barbara Perez 

0lf a Man Answers (102) . .C. .6221 

Sandra Dee. Bobby Darin. 

Michcline Tresle. John Lnnd 

Staoecoacli to Dancers' Rock 

(72) W..6222 

Warren Stevens, Martha Landau, 

Jody Lawrance, Judy Dan 

Freud (139) D..6301 

(Special Release) 

Montgomery Clift, Susannah York, 

@40 Pounds of Trouble 

(109) ® C..6304 

Tony Curtis, Su2annc Plcshette, 

Phil Silvers, Larry Storch 

Mystery Submarine (92) . .Ac. .6305 

Edward Judd, Laurenee Payne, 

James Robertson Justice 

0Xo Kill a Mockingbird 

(129) D.. 

Gregory Peck, Mary Radham, 

Phillip Alford, Jolui Mepia 

©The Birds (120) D..6307 

Rod Taylor. Suzanne Pleshctt«, 

Jessica Tandy, Tippi Hedren 

3The Ugly American (120) D. .6308 

Marlon Brando, Sandra Church, Eljl 

Okada. Pat Hingle, Jocelyn Brando 

WARNER BROS. I ^s 

©The Chapman Report (125) D..251 

Bfrem Zmibalist jr.. Shelley Winters. 

Jane Fonda, Claire Bloom, Glynis 

What Ever Happened to Baby 

Jane? (132) D..252 

Joan Crawford. Bette Davis 

©Gay Purr-ee (85) ....An.. 253 

Voices of Judy Garland, Robert 

Goulet. Red Buttons, Hermione 

©Gypsy (143) ® M..254 

Rosalind Russell, Natalie Wood, 

Karl Maiden 

Term of Trial (113) D..255 

Laurence Olivier. Simune Signoret. 

Terence Stamp, Sarah Miles 

Days of Wine and Roses 

(117) D..256 

Jack Lcmmon. Lee Remlck 

ASTOR 

The Quare Fellow (85) D.. Feb 63 

Patrick McGimhan, Sylvia Syms 

During One Night (84) . .0. . 

Don Boriseiitu. Su.san Hamlishiie 

Five Minutes to Live (80) Cr. . 

Johiniv Cii.-ili. Donald Woods 

The Trial (118) D.. Feb 63 

Anthony Perkhis. Roray Schneider, 

Orson Welles, Elsa Martinelli 

ATLANTIC PICTURES 

©Flame in the Streets 

(93) © D..Sep62 

John Mills. Sylvia Syms 

West End Jungle (60) .. Doc. Feb 63 

AUDUBON FILMS 

I Spit on Your Grave 

(100) D. Sep 62 

Ch. istlan Maruuand 

BRIGADIER FILM ASSOCIATES 

The Tell-Tale Heart (78) Ho .Sep 62 

Lawren

Mif 

. 

. 

5229 

Aug 

S«P 

. Feb 

Feb 

Jul 

^HORTS CHART 

ubi«cti, lilted by company. In or- 

8UCNA VISTA 

CROWN INTERNATIONAL TERRYTOON ZD'f 

COLOR SUBJECTS All Ralln—Color 

Th. Trumptl (23) . 62 Bi« Chit* No Truly 

I 

Ihf Migic Tid. (321 Jul 62 

\ , 

'°* St62 

, 

T(i» Plucky Plumbtr (IS) .. Oct 62 2^30 Fi Flight Up (6). Oct 62 

5233 Bargain Dazt (7) . . Dec 62 

LIVE ACTION SPECIALS 

M-G-M 

5301 f ght to thtt Fir 

TOM AND JERRY CARTOONS 5302 Ajironut ( ) 

Mar 63 

All 175-1 Ratio 

5303 Tht Miuing Geni Aor63 

REISSUE CARTOONS 

(Color—All Nnr) 

5362 Canr-it ( ) Apr 63 

I 

dANOID MICROPHONE 

ODERN MADCAPS 

WALTER LANTZ CARTUNES 

(Technicolor) 

(Technicolor—Can be proiected In 

7551 No. 1. S«riM 4 (10) S«l 62 M22-1 Penny Pals (6) Oct 62 the anamorphic process. 2 35-1) 

7552 No. 2. StriH 4 (11) Nor 62 M22-2 Robot Ringer (6) No» 62 (All run bttvrten 6 and 7 mm.) 

755) No 3. Sffirl 4 (10) Jan 63 M22-3 Ont of tht Family 

4225 Voo-Doo Boo-Boo Aug 62 

7554 No. 4, Swiw 4 (8' i) Mar 63 (6) Dtt62 4226 Crowin' Pains Stp 62 

7555 No 5. S.riM 4 (11) May 63 M22-4 Ringading Kid (6) ..Jan S3 4227 Punchy Pooch . 62 

• 

COLOR FAVORITES 

M22-5 Drum Up a Teiwit 

4228 Littit Woody - 

(Trthnlcolor R«iHU«) 

(6) Fell 63 

Oct 62 

7601 Gfrald McBoing Boing 

M22-6 Ont Wink Vacation 

4229 Corny Concerto 

Oct 62 

0" PlantI Moo (7) Sy 

7612 Ltft Co (7' ,1 

POPEYE CHAMPIONS 

Crewcul Jan 63 

761) Gtrald McBoing Boixg 

f 22-1 Shuteye Popeye (6) Sep 62 4332 Box Car Bandit Feb 63 

(7) 

t22 2Child Sockology (6) Sw 6? 433) The Unbeorable 

LOOPY dt LOOP 

E22.) Ancient Flitory (7) Sep 62 Salesman ... Mar 63 

(Color CarloonO 

F22-4 R g B,id Sinbad (10) Sep 62 4334 Intern.il onal Woodpecker 

Apr 63 

7701 Slioptry Sllpptrt (7) Sts62 r72

is 

' 

BOXOFTICE BookinGuide 2733 

— 

Opinions on Current Productions 

ÊATURE REVIEWS 

Symbol Q denotes color; :£) CinemoScope; VistoVlsion; ff) Techn 

Orphic processes. For story synopsis on coch picture, see reverse side. 

Come Blow Your Horn ^:, ^"'''l 

Paramount (6221) 112 Minutes Rel. July '63 

The highly successful stage play has been converted to 

a sophisticated film comedy that packs a wallop and 

should score brightly at the boxoffice. It is one of those 

breezy, uninhibited pieces of escape entertainment designed 

to be nothing else but amusing. Frank Sinatra 

gives a sturdy performance as the playboy son of an oldcountry 

mannered man and is surrounded by a capable 

cast, including Lee J. Cobb, Molly Picon and newcomer 

Tony Bill. Filmed in Panavision and Technicolor, "Come 

Blow Your Horn" is loaded with beautiful girls, stunning 

wardrobes, a New York penthouse that taxes the imagination, 

fancy automobUes, all against a Manhattan background 

on the most glittering side. Basically, it is the 

story of a worldly bachelor who introduces his younger 

brother to the intricacies of single life in a world of 

glamor. The complications that result are the basis for a 

happy-go-lucky string of events that brings gales of 

laughter. Technicolor accentuates the lush interiors and 

fashionable gowns. Norman Lear and Bud Yorkin produced 

lYorkin also directed) from a screenplay by Lear 

based on the play by Neil Simon. Howard W. Koch was 

the executive producer. Sinatra sings the title song. 

Frank Sinatra, Lee J. Cobb, Molly Picon, Barbara Rush, 

Jill St. John, Dan Blocker, Tony BiU, PhylUs McGuire. 

Black Gold 

Ratio: Action Drama 

Warner Bros. (263) 98 Minutes 

Rel. June '63 

A colorful and interest-holding action drama dealing 

with Oklahoma oil fields in the early 1920s, this Jim Harnett 

modest-budget production will make a good supporting 

dualer generally and is strong enough to solo in the 

action spots. Philip Carey and Diane McBain (she 

starred in "Parrish" and in series TV), have fair marquee 

draw. The oil fields have not been over-exposed on the 

screen as have the western plains and the screenplay by 

Bob and Wanda Duncan, from a story by Harry Whittington, 

has enough skulduggery, fisticuffs and some 

dynamiting leading up to the climax in which the gusher 

rains down welcome oil on the hero and heroine. The 

'20s period with its fussy gowns on the ladies and the 

rowdy dancehalls with their gambling and drinking add 

novelty to the routine plot situations and director Leslie 

H. Martinson keeps things going at a lively pace. Carey is 

good as the young wildcatter who flies a World War I 

plane and James Best makes a fine impression as his 

volatile teammate. Miss McBain is almost too lovely and 

lacks the acting experience to be convincing as a farm 

girl, but Fay Spain, wearing a black wig, is outstanding as 

a flashy dancehall dame. 

Philip Carey, Diane McBain, James Best, Fay Spain, 

Claude Akins, William Phipps, Dub Taylor. 

id 

M 

is 

The Young and ihe Brave rB5°i 

"" ''""" 

MGM (336) 84 Minutes Rel. June '63 

A. C. Lyles, who served a long apprenticeship under 

Pine-Thomas, makers of action films for Paramount in 

the 1930-40 period, is now producing his own pictures and 

this modest-budgest film is a good example of a programmer 

made-to-order for the supporting spot on dualers 

generally. The better-than-average marquee draw is 

headed by Rory Calhoun and William Bendix. both 

equally well-known in films and on TV, and such 

familiar players as Richard Jaeckel, John Agar and Richard 

Arlen. the latter the former Paramount star who was 

in many Pine-Thomas pictures. The screenplay bv Beirne ; 

Lay jr. from a stoiT by Ronald Davidson and Harry M. 

Slatt. is strictly action fare with its all-male cast playing 

American soldiers escaping from a Korean prison 

camo. As directed by Francis D. Lyon, there are many 

exciting and suspenseful moments but, of course, no 

romance, although little Manuel Padilla adds human interest 

as a war orphan adopted bv the soldiers and his 

loyal dog is played bv Flame, the German Shepherd who 

is the Rin-Tin-Tin of TV fame, two angles to interest the 

'adies and TV fans. Lyles has turned out a workmanlike 

film of the type many exhibitors need. 

Rory Calhoun, William Bendix, Richard Jaeckel, 

Richard Arlen, Manuel Padilla, John Agar. 

The Playboy of the Western World ^î 

»Dra.a 

Janus Fihns 100 Minutes Rel. April '63 

An enchanting picturization of J. M. Synge's Irish 

classic, this Pour Provinces picture produced by Brian 

Desmond Hurst and Denis O'Dell in nu-al Ireland locations 

with members of the famed Abbey Players, is topflight 

fare for the art houses, where it should build on 

favorable word-of-mouth. With Siobhan McKerma, who 

has attained stage fame in the U.S., giving a vivid portrayal 

of the lusty Pegeen Mike, the picture can also play 

many regular situations, particularly where Irish patrons 

predominate. While the heavy Gaelic dialects may 

bother a few moviegoers, everyone will delight in the 

fanciful tale with its touches of rip-roaring comedy and 

the breathtaking color photography by Geoffrey Unsworth. 

Hurst, who also directed in fine style and did 

the screenplay, has captured the story's poetic quality 

superbly and, of course, the Abbey players are no less 

than magnificent in their made-to-order roles. Miss Mc- 

Kenna is tender and touching as the brave colleen who 

falls in love with Chris, but loses the playboy, played with 

youthful gusto by Gary Raymond, handsome young British 

actor. Liam Redmond, as Pegeen's tippling 

^ 

da'a'ta 

(father) ; Elspeth March, as the husband -hunting Widownd 

| 

Quinn and Niall McGinnis are outstanding. 

Siobhan McKenna, Gary Raymond, Elspeth March, 

Liam Redmond, Brendan Cauldwell, Niall McGinnis. 

IT m) 

'NTF 

Police Nurse 

20th-Fox (316) 

64 Minutes 

Action 

Drama 

Rel. May '63 

A routine action programmer, produced and directed by 

Maury Dexter for Associated Producers, this is similar 

to the mn-of-the-mill dramas seen on TV, which are seen 

and quickly forgotten. With Ken Scott and MeriT 

Anders for mild marquee di-aw. the picture will satisfy 

undiscriminating patrons as the lower half of a neighborhood 

dual bill, just as did Dexter's recent "House of 

the Damned." Written by HaiTy Spalding, the screenplay 

deals with a pretty girl who becomes involved with 

society doctors and a black market baby ring after her 

sister is found dead from an overdose of sleeping tablets 

situations typical of news headlines in the tabloids. Dexter 

gets a fair amount of suspense in the climactic scenes 

as the girl tries to escape being manhandled by the society 

doctor's husky orderly. But the earlier scenes have only 

mild interest. Although the players are trapped by the 

dull script, handsome, rugged Ken Scott, who has been 

featured in a half-dozen 20th-Fox pictm-es, seems ready 

for bigger things and Oscar Beregi turns in a good acting 

job as an oily society hospital head. Merry Anders, who 

plays the title role, may be remembered by TV fans from 

the "How to Man-y a Millionaire" series. 

Merry Anders, Ken Scott, Oscar Beregi, Barbara Mansell, 

John Holland, Carol Brewster, Byron Morrow. 

The Quick and the Dead 

^î 

Beckman Fihn Corp.-SR 90 Minutes Rel. 

A conventionally concocted World War II melodrama, 

adhering steadfastly to a predictable pattern and 

familiar format, this will play best in those situations 

where the patronage has a known predilection for a lot 

of movement and noise and scant regard for logic and 

histrionic quality. Filmed on a modest budget in the 

California mouritain country by enterprising producer 

Sam Altonian and capable director Robert Totten (he 

doubled as writer with Sheila Lynch), this concentrates 

on a tiny segment of the vicious fighting in northern 

Italy, the story following the adventm-es of Jon Cedar's 

commanded patrol as it encounters Gei-man troops, is 

captured, and. finally, wends its perilous way back to 

Allied lines. For good measure, Majel Barret and Sandv 

Donigan provide the womanly touch, delineating, with 

little distinction, two Italian girls. Most of the principals 

have emoted extensively on television. It would be best 

to gear exploitation endeavor with a brisk-paced assist 

from local military atmosphere—either veterans or reserve 

categories. Manson Film production lists Edmund 

Goldman as executive producer and Paul Mart as associate 

producer. 

Larry Mann, Victor French, Jon Cedar, James 

Almanzar, Majel Barret, Sandy Donigan 

three-rrng 

filed for future reference in ony of the following woys: (1) in any standard 

The reviews on these poges 

loose-leaf (2) 

binder; company, any standord 3x5 card index file; or in the BOXOFFICE PICTURE 

by in (3) 

GUIDE three-ring, pocket binder. The latter, including a year's supply of booking and daily business record sheets. 

obtained from Publications, 82S Von Brunt Blvd., Kansas City 24, Mo., for $1.00, postage paid. 

Associated

,,:ti„.,n 

. . The 

. . . Join 

. . The 

not 

i 

j 

FEATURE REVIEWS Story Synopsis; Exploitips; Adiines for Newspaper and Programs 

THE STORY: 

"Black Gold" (\VB) 

In the 1920s. Philip Carey, oil wildcatter, crashlands 

his World War I plane on the Oklahoma farni run by 

Diane McBaln, whose father had been killed in an oil 

field accident. Carey realizes the land has oil potential 

and he sells the plane and leases Diane's land for drilling. 

With additional cash borrowed by James Best from the 

lattcr's dancehall Klrl friend. Pay Spain, they start drill- 

Inir but. even with the aid of nltro torpedos. the oil falls 

to come in Fay, who has promised to marry Best, gets 

tired of waltlnR and weds Claude Akins. a i-uthless oil 

promoter who Is also Carey's enemy. When Carey and 

Best try for another oil strike, Aklns sends his aide to 

dynamite their equipment. But Carey brings the sheriff, 

force.s Aklns to u.se the dynamite to shoot the well—and 

the black gold rains down on them all. 

EXPLOITIPS: 

Identify the title with oil wells by buying a toy derrick 

for lobby display or erecting a makeshift derrick atop the 

lobby marquee Diane McBaln. who has starred In WB 

TV .scries, wa.s featured In "Pairlsh" and had the title 

role In "Claudello IngUsh" for the same company. Philip 

Carey was featured in "Mr. Roberts." 

C.ATCHI.INES: 

The Oily Liquid That Dirties—and Enriches—All Who 

Drill for It . . . The Battles and the Romances of the 

UiiKiTed Men Who Discover and Exploit the Oil Resources 

of Oklahoma. 

THE STORY: 'ToUce Nurse" (20th-Fox) 

After receiving a frantic telephone call from her 

actress-sister. Merry Anders, a nurse, arrives in Hollywood 

to find the girl murdered. Ken Scott, the police 

sergeant called In on the case, had been divorced by the 

murdered woman ten months earlier and he Is astounded 

to find that she had a child. Unable to find a clue as to 

his child's whereabouts. Ken and Merry unite to track 

down clues, starting with the .sleeping pill bottle, which 

rami- from the society hospital run bv Oscar Beregi 

Unable to learn anything about his wife from Beregi. 

Scott pur.sues other clues while Merrv applies for a Job as 

nurse at the hosnital. She finds a file record of her late 

sister's ca.se but Is discovered by an orderly. Later. Scott 

leanis that his child was sold In a black market deal but. 

when he visits the now-devoted foster parenUs. he decides 

to leave the child with them. Scott and Merry fall In love 

EXPLOITIPS: 

The only pcsslble .selling angle Is the title. Make a 

frame of real or faked news headlines about "Black 

Market Babies' fo attract att/>ntlon. Merrv Anders was 

'^'*''' ''"^'^ 

wV,',,"^ 'V'" 

'" "I*" TV series. "How to Marrv a 

Millionaire.' while Ken Scott wa.s in "The Second Time 

Around 

" 

and other 20th-Fox pictures 

CATCIILINES: 

Horletv Doctor Exposed 

. Crack-Down on the 

•Hush-Hu.sh" Black Market Babv Racket . . . Socletv 

Doctors Who Do Anything for a Price 

THE STORY: 

"The Quick and the Dead" (Bookman) 

An American patrol commanded by Lieut. Jon Cedar Is 

pinned down and cannot move becau.se of a Oermnn 

(irtlllerv barrnge In northern Italy during World War II 

With 8Rt. Victor French. Cedar takes a patrol. Infiltrating 

deep Into Oerman lines Caiit\ired. the patrol Is taken 

to n radio nost. there held nri.soner together until a 

bombing and re.sulfing confusion enable Cedar and his 

men and two Italian girls Mnjel Barret and Sandy 

Donlgnn. to escape, the giris leading the men to a 

partisan rendezvous point Dres-sed now In civilian garb 

the men battle their way through Oerman checkpoint 

and patrol, finding thetr way back to American lines. 

EXPLOITIPS: 

Invite nrniv reserve cooperation with street parade 

opeTil!)' iihlil nnd lobbv displav of weaix)ns Invite vet- 

"'",,• 

! 

Italy World War 11 campaign to attend 

.1 p. ir. T ,nce Pliiy no the escape from enemy iiatrol.s 

:inii 'li'i; eyiiinlt.s behind Oennan lines during 

War 

Worid 

IT of n pntiol using commando tnctles. 

CATCm.INES: 

Explo.slve nnd Dynamic Action! 

. . . Shattering Impact' 

OIs Pitted Agaln.st a Cmel. Vicious Enemy! ... A Storv of 

War—Lived by Some of the Greatest Guys You'll Ever 

Know Commando Raid on on Enemv Ammunition 

I>imip. 

THE STORY: 

"Come Blow Your Horn" I Para) 

Frank Sinatra, playboy son of Lee J. Cobb and Molly 

Picon, an old-country couple, lives apart from his family 

in a lu.xurious penthouse. His younger brother. Tony Bill, 

wants to break away from the staid family life. When he 

does, he joins Sinatra and immediately is swept into the 

whirl of a new existence. The mother and father are 

shocked by the developments. The younger brother even 

takes over most of Sinatra's girl friends, all except 

Barbara Rush in whom Sinatra really appears to be 

deeply interested. Slowly. Sinatra begins to realize the 

futility of his life and that Tony is taking up where he 

wants to leave off. Although it appears that he has lost 

Barbara because of his apparent love for bachelorhood, he 

prevails upon her to many him. This brings him back 

into the good graces of his father. But Tony prepares to 

continue to live it up without his brother. 

EXPLOITIPS: 

The diversified wardrobe and the manv original designs 

oiien the way for fashion show po.ssibilities. Molly 

Picon is popular as a dispenser of Jewish humor and it 

should be stressed that this is her first important film 

role. Band instrument .stores offer window tieups. 

CATCHLIXES: 

Prank Sinatra Scores Again In the Wackiest of 

Comedies ... He Taught His Brother How to Live It Up 

the Gang of Beatnik Girls. Beautiful but Dimib 

Girls and Beautiful and Smart Girls. 

THE STORY: "The Yonng and the Brave" (MOM) 

Durincr the Korean War. three American .soldii^rs. Rorj- 

Calhoun. William Bcndix and Robert Ivers. escape from a 

North Korean pri.son camp and. while heading for their 

own lines, encounter little Manuel Padilla. whose Korean 

parents were killed by the Japanese. Manuel makes friends 

with a big dog. left behind by GIs. and Calhoun takes pity 

on the boy and takes him along with them despite Bettdix's 

objections. After Ivers Is killed by a land-mine, another 

escapee. Richard Jaeckel. joins them and he is able 

to fix an abandoned radio with which they contact headquarters. 

Manuel wanders off and Is captured by the 

enemy and. when an American helicopter arrives to pick i\ 

up the .soldiers. Calhoun and Bendix refuse to be rescued ij 

until thev have found Manuel The boy Is finally found 

and. back at headquarters. Calhoun and Bendix face 

technical charges for falling to obey orders and be rescued. 

After an appeal, the wounded Calhoun is permitted 

to go to a hospital—and keep Manuel as well. 

EXPLOITIPS: 

Play un the cast of familiar names. Rorv Calhoun. • 

William Bendix. Richard Jaeckel and Richard Arlen. the • 

latter lone a Paramount stîr. now making a film comeback. 

Mall notices to Korean War veterans. 

CATCHT.INES: 

Herol.sm Knows No Agi^—The Battleground Was His 

Playground . Story of a Homeless Boy's Raw rj 

Courage and a Dog's Fighting Heart. 

THE STORY: "The Playboy of the Western World" iJania) 

To a lonely tavern In a little Irish seacoast town comes- 

Chris Mahon 'Gary Raymond > with a tale of having I 

split his father's head open with a single blow. Slobhanil 

McKenna. the spinster tflvern -keeper. Is first angry, tl 

enchanted with the handsome stranger and the amorous 

Widow Ouinn and all the local girls make a big play fork 

Raymond. The latter becomes the town lion but he stUli 

has manv fears until the unexpected appearance of his 

father iNlall McGlnnlsi . dead but with a bloodv. 

bandaged head. Ravmond finally leaves with his oidt 

father as Slobhan .sadly watches them depart saylng« 

"I've lost the only playboy in the western world." 

EXPLOITIPS: 

Tlie fame of Synge's Irish classic, often revleved In 

theatrical and amateur stjige nerformances. will be thei 

big .selling point partlcularlv with drama enthusiasts and(! 

Irish patrons Siobhnn MeKenna. who starred In "The 

Chalk Garden" on Brondwnv. was recentlv starred as 

Mary, the Mother In MOM's "King of Kings." Gary L 

Raymond has plaved In British films and Is featured lni| 

the forthcoming "Ja.son and the Argonauts." 

CATCHI.INES: 

VENT1 J M Synge's Great Irish Cla.ssle Filmed In Eire VTlttf 

the Famed Abbey Players . . . Slobhan McKenna a8< 

Pegeen Mike Who Loved the Hand.somo Irish "Playboy"; 

All the Poetry and Lyricl.sm of the Most Famous 

Irish PlnvwrlfTht 

BOXOFTICE BooUnGuide

' 

.>uild 

Dept. 

. . Guaranteed 

— 

20? per word, minimum $2.00, cash with copy. Four conseculive insertions for price 

I. CLOSING DATE: Monday noon preceding publication date. Send copy and 

wers to Box Numbers to BOXOFHCE, 825 Van Brunt Blvd., Kansas City 24, Mo. • 

HELP WANTED 

EQUIPMENT WANTED 

HUMAN wanted to represent firm Wanted-Pr. 2- or 21/4" pi 

mg'u ioor advertising in conjunction 35mm films. John Wertz, Box 

1 tl:ii e display irame service. Oppority 

ior future. Exclusive terri- 

South Fork, Pennsylvania. 

ciiljble. Contact Romar-Vide Co., 

itek ^^ isconsin. 

A7-Altec speakers, magnetii 

penthouse soundheads, RCA or Westre: 

mied operator and soundheads. Top dollar paid by pnvati 

i 

individual, Gordon Murray, 530 Biscayn, 

Blvd., Miami, Florida. Phone 371-5304. 

id d 

lay 

City, 

theatre manager wanted 

Write Berger Amusement 

mouth Bldg., Minneapolis, 

d with dnve-in theatre 

be bondable, over 25. 

s in letter. Rocky Mounce 

9675. 

led ior indoor. Industrial 

Must be aggressive, exto 

buy, book, advertise, 

awing account, plus share 

fice work. _Send^complete 

office 9676. 

^^ty^^lÎ 

lie: Mr. Miranda, Lyric The- 

:icilic Blvd., Huntington Park, 

LU 9-4947. 

POSITIONS WANTED 

hoicdHtrences. 

Z.JiS- 

Currently 

RESORT CITY. 

managing 

Locate 

in 

far 

*'l!Vtern U.S., preferably San Diego, 

1 Sims, Las Vegas area. Boxoflice 

g^RAL EQUIPMENT—USED 

l„

ALLIED ARTISTS' SUPER'SHOClÊR ROARS 01WW 

THEATRE NEW YORK AREA SATURATION 

includingmO, SKOURAS, RANDFORCE, CENTURY a/;(/ BRANDT CIRCUITS 

'AN AWESOME EXPERIENCE! HORROR-SHOCK PUNCH! 

'jTjû&iKr^ ...ACTION-PACKED THRILLER WILL HAVE 

WIDE APPEAL! " -BOXOFFICE Magazine

Boxoffice-May.27.1963

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