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*** Spoken word :<br />

- aural - impermanence - fluid - rhythmic - subjective - inaccurate - resonant - time -<br />

present - participatory - communal<br />

Written word :<br />

- visual - permanence - fixed - ordered - objective - quantifying - abstract - space -<br />

timeless - detached - individual<br />

Some dichotomies of the ear and eye<br />

(Sources: McLuhan 1962, 19; Ong 1967, 34, 73, 92; Postman 1979, 35).<br />

Note that whilst speech is often presented as ‘warm’ and writing as ‘cold’, McLuhan<br />

reversed this.<br />

Borislav G. Dimitrov 16

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