Boxoffice-August.10.1964

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AUGUST 10. 1964

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INDUSTRY RENEWS TAX REPEAL DRIVE 

COMPO, lATSE Cite Levy 

On Tickets Is Uneconomic 

WASHINGTON—Pleas for total repeal 

of the federal admissions tax on motion 

picture theatres were presented before the 

House Ways & Means Committee here 

Monday i3i in a joint statement by LaMar 

Sarra and C. Elmer Nolle jr., co-chairmen 

of the national tax campaign committee of 

the Council of Motion Picture Organizations 

and in a separate statement by Lester 

Isaac, international representative of the 

lATSE. 

Sarra read the COMPO statement, which 

marked that organization's fifth attempt to 

have the tax eliminated, and Isaac read the 

lATSE statement. Pour previous COMPO 

campaigns in the 1950s resulted in reduction 

of the tax from 20 per cent to its 

present 10 per cent on admissions of over 

one dollar. 

GRATEFUL FOR PRIOR ACTION 

Referring to the previous campaigns, 

Sarra told the committee, "It is important 

for everyone to know that the motion picture 

industry is deeply grateful for the tax 

relief accorded it by prior Congresses. This 

relief enabled thousands of theatres 

threatened with extinction to continue in 

business. It encouraged others to reopen. 

It brought to those operating at a loss the 

hope that they might have a chance to get 

back on a profit-making basis. Unfortunately, 

for some, it proved to be too little 

and too late." 

Sarra outlined the history of the tax, 

dating from 1917, and asserted that the 

need for complete elimination of the tax 

now "is even more compelling than it was 

in 1953." He pointed out that weekly attendance 

in motion picture theatres, as 

high as 90,000,000 in the postwar years, now 

is around 42,500,000, about 3,000,000 less 

than it was in 1953. "This decline," he said, 

"has taken place despite an increase of 

more than 40,000,000 people in the 14 years 

since 1950." 

He revealed that COMPO in a survey 

conducted in 1963 found that 2,060 theatres 

reported paying a tax amounting to 

$5,610,994 in 1962, and he asserted: "We 

believe that although this tax is a burden 

on the individual theatres paying it—and 

a dangerous burden—its amount is so small 

that the government should not let it be 

continued. In fact we think the Treasury 

can't afford to impose this tax—it is 

uneconomic." 

CLOSINGS HURT OTHERS 

Sarra pointed out the effect that the 

closing of a theatre has on other businesses 

in its neighborhood and quoted a National 

Ass'n of Real Estate Board's statement 

that closed film theatres cut realty values 

in the neighborhood and that a closed theatre 

is "a community problem." 

Sarra said that although the minimum 

admission price in the majority of the nation's 

theatres is less than one dollar, the 

2,500 theatres still subject to the tax have 

an importance "out of all proportion to 

their number." 

"They not only account for a substantial 

percentage of the industry's gross revenue," 

he said, "but because of their location in 

the principal centers of population exert 

a powerful influence in establishing the attraction 

value of the pictures they play. 

They are the top key-run theatres of all 

the nation's active movie houses. The advertising 

which they give to the pictures 

they play provides the principal stimulant 

to public attendance at all the other theatres 

that play the pictures in subsequent 

runs. Due to many causes attendance at 

these theatres has continued to decline. 

The result has been that many have been 

forced to close and others are operating 

either in the red or on the verge of it. It 

is obvious, therefore, that it is upon the 

profitable operation of these theatres that 

the motion picture industry must depend 

for its continuance as a healthy business. 

Otherwise television will offer a more 

profitable market for motion pictures." 

Isaac asserted that the lATSE earnestly 

believes the existing 10 per cent tax on admissions 

above $1 hurts the motion picture 

theatre business. "In so doing," he said, "it 

hurts oui- people; the people who depend 

on the theatre for their livelihood. Moreover, 

based on our research we believe that 

continued imposition of the admissions tax 

could eventually result in a net loss in overall 

tax collection." 

STATISTICS ON EMPLOYMENT 

He pointed out that about 2,500 of the 

19,000 theatres pay the existing tax and 

that these theatres employ not less than 

17,500 men and women with average earnings 

of $4,480 per year. The gross income 

of these employes, he continued, totals 

$78,000,000 annually, with an estimated 

$1,097,000 paid in federal income tax each 

year. Another 27,500 employes, he said, 

are members of organizations other than 

the lATSE, making a total of 45,000 employes 

in the key-run theatres. 

"Knowledgeable people," he said, "believe 

that at least one-fourth of these 

larger theatres are in jeopardy and may 

close. This would throw as many as 10,- 

000 people out of work and wipe out the 

income tax revenue the federal government 

currently collects from them." 

Isaac estimated the federal admission tax 

collection at between $3 million and $5 

million and added, "Surely, this is an insignificant 

sum when balanced against not 

only the projected loss in income taxes by 

unemployed workers, but also against the 

misery and economic loss that comes in the 

wake of joblessness." 

Ford 111, 'Cassidy' Halted 

LOS ANGELES—John Ford returned 

here at midweek to enter St. Vincent's Hospital 

for treatment of a streptococci throat 

infection, which necessitated his withdrawal 

as director of "Young Cassidy" for 

Mctro-Goldwyn-Mayer and Sextant Films 

in Dublin. Filming was suspended by producers 

Robert Graff and Robert Emmett 

Ginna pending a replacement for Ford. 

Donnenfeld Appointed 

Assistant to Weltner 

NEW YORK—George Weltner, president 

of Paramount Pictures, has amiounced the 

appointment of Bernard 

Donnenfeld to 

the newly created 

position of assistant 

to the president for 

production activities. 

From his present 

post in Hollywood as 

executive assistant to 

Paramount v i c e- 

president and studio 

head Jack K a r p. 

Donnenfeld will move 

Bernard Donnenfeld to New York where 

he will make his 

headquarters. He will report directly to 

Weltner and serve as liaison on all of the 

company's production activities. 

Donnenfeld's appointment is the first to 

be made by Weltner since he was elected to 

the chief executive office in June. Donnenfeld 

has been based in Hollywood since 

1961. He is also an assistant secretary of 

Paramount Pictures. An attorney, Donnenfeld 

joined Paramount in 1957, serving 

in an executive capacity in the home office 

Viking Corp. Files Motion 

For Case Reargument 

WASHINGTON—A motion seeking reargument 

of the Viking Theatre produc 

split case has been filed before the U.S 

Supreme Court by the Viking Theatre Corp, 

The high court upheld the legality of prod 

uct splitting in Philadelphia in a split de 

cision on June 15, sustaining two lowei 

court decisions in the antitrust action. 

No action will be taken on the motio! 

until October. The court can act on suci 

motions without papers or briefs from an 

of the other parties. 

The Supreme Court June decision, accord 

ing to Herman Levy, who prepared tb 

joint TOA-Allied brief of amicus curia'' 

means that product splits, with the conser 

of distributors concerned, are not illeg; 

and that they are not illegal just becau; 

a competitive theatre wâs not a party I 

the split, but was offered an equal oppo: 

tunity to negotiate or to bid for all pit 

tures in the split. 

Naify Says Magna Has N 

Money Interest in 'Bible' 

NEW YORK—Marshall Naify, preside 

of Magna Pictures Corp., this week r 

vealed that Magna docs not have any 

nancial interest either in the production 

distribution of the motion picture, "T 

Bible." Naify's statement came in an.-^' 

to rumors circulated in recent mor 

.^ 

concerning Magna and the film. He 

that, although an arrangement was c 

templated at one time, negotiations nc 

were consummated. 

After just returning from Rome, Na 

said the picture is being photographed 

the new D-150 process and that, fr 

what he had seen, it would live up to > 

previous estimate of being one of * 

greatest films of our time. 

BOXOFFICE August 10, 1

;harges Pay TV Would 

;reate 'Class System' 

ATLANTA — William Carlisle, 

National 

ss'n of Broadcasters vice-president for 

ation services, spealiing before the 

eorgia Ass'n of Broadcasters here this 

eek. charged that pay television is "conary 

to the public interest" and that the 

;stem would "break faith" with those who 

aught sets expecting free programs. 

He asserted that establishment of pay 

V will create "a class system based upon 

imily ability to buy programs" and he 

lUed the promises of pay TV promoters to 

lerely supplement free TV "Inherently 

ypocritical." 

"Baseball, professional football, boxing 

nd other mass-appeal sports are already 

isappcaring from the free picture tube 

nd will soon be available only through the 

3in box if these people have their way," 

arlisle said. Pay TV, he said, would 

phon talent off free TV. "It would be 

ble," he continued, "to offer an enormous 

nancial bonanza to actors, comedians. 

Titers, quarterbacks, second basemen and 

11 club owners." 

'win Back-to-Back Theatres 

'o Open in Puerto Rico 

SAN JUAN, P.R.—Dual back-to-back 

leatres will be opened here in early Sep- 

!mber by Commonwealth Theatres of 

"uerto Rico, marking two "firsts" for the 

ity. 

One theatre, the 1,400-seat Radio City, 

ill be the country's first commercial thetre 

seating over 1.000 persons. The second 

ouse, the 450-seat Excelsior, will be the 

rst theatre to specialize in art films. 

The theatres are unusual in that they 

re constructed back-to-back allowing both 

D use the same projection room. Designed 

y Puerto Rico architect Angel Avilles, the 

leatres will form part of the Cobian Cen- 

>r complex which will open this fall and 

hich will include underground parking 

jcilities and a 12-story office building. 

Across the street from the theatre and 

ffice building will be the island's first 

inerama theatre, which Commonwealth 

lans to open early next year. Common- 

'ealth operates 31 theatres here. 

[KO Opens Fourth Int'l 70 

'heatre in New Brunswick 

NE'W BRUNSWICK. N.J,—The fourth 

;K0 International 70 Theatre, forrverly 

le RKO Albany Theatre, opened here 

Wednesday i5i with the MGM-Seven Arts 

reduction of Tennessee Williams' "The 

'ight of the Iguana." The new RKO In- 

;rnational 70 is the latest house to bear 

lis name as part of a chain within the 

Iready-existing RKO Theatres chain. 

Those attending the opening included 

hester Paulus. mayor of New Brunswick: 

larry Mandel. president of RKO Theatres: 

latty Polon, RKO vice-president: Thomas 

rehan. assistant to Mandel: Fred Herkoitz. 

RKO national director of advertising 

nd publicity: Edward Sniderman. RKO 

ivision manager, and representatives from 

le press and radio-TV. Band entertainlent 

was presented by the American 

egion and flowers were presented to all 

omen attending. 

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JXOFFICE August 10, 1964

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lEAT RADIO CITY MUSIC HALL

Allied Assn May Present 

Industry Code Shortly 

KIAMESHA LAKE, N.Y.—Allied States 

Assn expects to have a code of ethics and 

fair trade practices 

completed shortly to 

present to the major 

distribution executives 

in the hope that 

they will establish 

ground rules under 

which the industry 

can function amicably. 

Jack Armstrong, 

president, told the 

joint annual convention 

of New York and 

New Jersey Allied Jack Armstrong 

here Wednesday (5). 

Armstrong urged theatremen to unite to 

force the elimination of "blind bidding," 

maintaining it was imperative that the 

practice be stopped because it is "destructive," 

regardless of how it is conr'ucted. 

Armstrong also reported that Allied States 

and Theatre Owners of America are still 

looking toward a possible merger of the 

two national exhibitor organizations in 

order to help solve the problems of exhibition. 

He also urged the orderly release of 

films to help exhibitors "stay in business." 

Felix Bilgrey, New York attorney who has 

handled the censorship cases for Times 

Films, discussed courses of act'on open to 

exhibitors when threatened with censorship; 

Melvin L. Gold, general sales manager 

of National Screen Serv'ce, told the 

delegates not to woiTy about TV competition, 

but to increase their methods of 

showmanship and build their boxoffice 

revenue. 

Howard Herman, convention chairman 

and newly elected president of New Jersey 

All'ed, presided at the c'osing session. 

Boom in Theatre Attendance 

Is Noted by Milton London 

KIAMESHA LAKE, NY.—"Exhibition 

is ahead of anything we have ever had and 

new attendance and 

admission records are 

being set during the 

current boom cycle, 

Milton London, executive 

director of 

National Allied, told 

the first business session 

of the joint convention 

of Allied of 

New York State and 

Allied of New Jersey 

here Tuesday i4i 

Milton London London mentioned 

the important pictui'es 

in release and the current orderly release 

pattern as helping the public's picture-going 

habits. As an instance of recent 

favorable boxoffice, he cited MGM's 

report of record grosses for two successive 

weeks in July. 

He also mentioned the increased membership 

of National AUie-l and predicted 

that by the end of 1965 "we will see the 

elimination of the theatre admissions tax. 

Wilbur Snaper, chairman of Allied's 

Committee on Industry Relations, addres- 

sed the delegates Tuesday i4) on trade 

practices and mentioned that both Allied 

and Theatre Owners of America are interested 

in establishing an industry code 

of ethics. "The concept of bidding has 

changed. Instead of being a problem, it has 

created problems—therefore there shoy.ld 

be a set of rules for bidding," he stressed. 

Officers of both New York and New 

Jersey Allied were elected for 1965 at 

closed sessions the same day. Officers 

elected to board of directors of Allied Theatre 

Owners of New York State were: Sidney 

J. Cohen, president and national director; 

Rube Canter, vice-president for the 

Syracuse area; Dewey Michaels, vice-president 

for the Buffalo area; Charles Martina, 

vice-president for Rochester; Sam Sumness, 

vice-president for Binghamton: 

Leonard Rosenthal, vice-president for Albany; 

Charles Finnerty, treasurer, and 

Jake Stephanan, secretary. 

Elected to board of New Jersey Allied 

were Howard Herman, president; Sam Engelman, 

vice-president; John Harwan, vicepresident 

for South Jersey; Lou Bauer, 

treasurer, and Leonard Bluestein, secretary. 

Edward Lachman Is Dead; 

Lorraine Carbons Head 

NEW YORK—Funeral services were held 

Friday i7) for Edward Lachman, 56, president 

of Allied Theatre 

Owners of New Jersey 

from 1946 to 1949, 

following the arrival 

of his son from Paris. 

Lachman died of a 

heart attack at the 

joint Allied of New 

York and New Jersey 

convention in 

Kiamesha Lake, N.Y.. 

late Tuesday night 

i4i. He was president 

of Lorraine Car- 

Edward Lachman bons. Inc., Boonton. 

N.J. 

Born in Chester, Pa., in 1908, Lachman 

entered the motion picture industry at the 

Ben Theatre there with his father, Benjamin. 

He subsequently was with Koth 

Theatres in northern New Jersey and in 

1940 purchased the State and Lyceum theatres 

in Boonton, N.J., in which city his 

Carbons, Inc., firm also is located. That 

firm is sales representative for Lorraine 

projection carbons and Cinemeccanica 

xenon lamphouses in the U.S. 

Lachman was a former president of New 

Jersey Allied and a board chairman of National 

Allied. He served as exhibitor cochairman 

for Brotherhood Week campaigns 

and in U.S. Bond drives. As a member of 

the Variety Club, he was chief barker of 

Tent 35 in 1953 and also was a member of 

Theatre Owners of America. Theatre 

Equipment & Supply Manufacturers Ass'n 

and the Society of Motion Picture and 

Television Engineers. 

Lachman is survived by his wife, two 

other sons, his father, a brother and a sister. 

AIP Expects to 

Have 

21 Releases in '65 

NEW YORK — American International 

Pictures, currently celebrating its tenth 

year in the industry, will have a "Golden 

Dozen" of major releases during 1965, in 

addition to lesser pictures which will bring 

the year's total to approximately the 20-21 

released in 1964, according to James H. 

Nicholson, who at a luncheon at ?ardi's 

Restaurant, introduced the company's first 

long-term contract player, Susan Hart. 

James II. Nicholson, AIP president, 

| 

and starlet Susan Hart are shown at i 

a tradepress luncheon at Sardi's West 

in New York, given in her honor. 

Miss Hart, a dark-eyed beauty of 23, who 

previously appeared in "For Those Who 

Think Young" and the current Columbia 

release, "Ride the Wild Surf," will be featured 

in AIP's "Pajama Party," which will 

go into production in Hollywood August 16 

with Tommy Kirk, Annette Punicello, William 

Bendix and Elsa Lanchester heading 

the cast. Later, Miss Hart will be cast ir 

other youthful pictures, including "Jet Ser 

Party" under her 52-weeks-a-year contract. 

But Nicholson said she will be available 

for loan-out to other studios. 

AIP also has Vincent Price. Boris Karloff, 

Annette Funicello, Frankie Avalon 

Candy Johnson, John Ashley and Harve; 

Lembeck under non-exclusive contracts fo 

certain pictures yearly, but Miss Hart anc, 

another newcomer, Bobbi Shaw, are thi 

first to receive long-term deals. 

Nicholson gave prai.se to the tradepres 

for its part in AIP's growth since producini 

"Hot Rod Girl" ten years ago. He admittei 

that these early programmers were th 

training ground for such current -day T 

stars as Edd Byrnes, Dorothy Provint 

Michael Landon and Michael Connors. Bu 

the company did not hit the big monC: 

until AIP released their Edgar Allan Po 

horror thrillers, most of them starrini 

Vincent Price. More recently. "Beaci 

Party," which has grossed over $3,000,00 

to date in its 11,000 bookings, and "Muscl 

Beach Party," which has taken in $1,800, 

000 film rentals to date and bids fair ti 

hit $4,500,000, have been the chief grosser 

Nicholson now plans to make only or 

Poe film each year in the future, bi 

several will be made in the beach-yout 

category yearly, he said, in 

i 

addition 

those in the science-fiction vein. 

Sending the players out ahead of the 

pictures, both here and abroad, also hell 

their popularity, an instance being Ai 

nette's trip to the Far East, Nicholse 

noted. The "Beach" pictures are big 

Australia and many other foreign coui 

tries, but are "mild in Great Britair 

where they have their own youthful ido 

like the Beatles, he said. 

BOXOFFICE August 10, 19

ilA Head Urges Aiding 

3. Image Overseas 

EW YORK — Carl Rowan, who was 

led director of the U.S. Information 

ncy by President Johnson in January 

I, came in from Washington on July 

;o meet with presidents of the major 

lucing companies at a luncheon at the 

kefeller Center Luncheon Club, his 

meeting with them since being named 

t 

A head. 

rlor to the luncheon, Rowan, who bele 

U.S. Ambassador to Finland in 1963. 

his first press conference in New York, 

re he was introduced by Ralph Hetzel, 

ng president of the Motion Picture 

n of America. 

owan mentioned that the U.S. Inforion 

Agency makes 300 features, shorts 

documentaries and his office has inisingly 

relied on the majors for their 

ribution in theatres abroad. For ex- 

)le, MGM distributed the USIA pictures 

India last year, giving them showings 

ch equalled those given them in all 

;r countries. 

Carl T. Rowan, second from left, is 

lown here with Irving Maas, left, 

ice-president of MPAA for Asia; Spy- 

)s Skouras, chairman of the board of 

Mh Century-Fox, and Barbara Scott, 

ttorney for MPAA. 

^wan finds that American theatrical 

;ures shown abroad are now giving "a 

d American image" to the people of 

!ign countries. He also believes that the 

erican public knows little about the 

IS made by USIA for showing abroad, 

jnerican motion pictures occupy an 

mated 60 per cent of screen time abroad 

1 attendance abroad is estimated at 

million weekly, according to a recent 

vey made by the Motion Picture Export 

'n of America. 

lowan. a Negro born in Tennessee, is the 

hor of "Wait Till Next Year." a bioghy 

of Jackie Robinson published by 

idom House, and "Go South in Sorrow," 

analysis of the race problem in America. 

) published by Random. 

ail Safe' Named Entry 

)r U.S. at N.Y. Fete 

JEW YORK—"Fail Safe." the Max E. 

Jngstein-Sidney Lumet production for 

umbia Pictui-es release, is the first 

lerican-made picture to be selected for 

wing at the second New York Film 

;tival. which will be held at Philharnic 

Hall of Lincoln Center September 

26. 

taly will be represented by "Hands Over 

' 

City." shown at the Venice Film Fesal 

last year, when it won a grand award. 

1 entries are also set from Great Britain, 

ince. Sweden, Japan and Soviet Russia. 

Janus to Reduce Imports, 

Expand 16mm Operation 

NEW YORK—Janus Films, one of the 

leaders in the art house field which has 

helped to make the name of Ingmar Bergman. 

Swedisli director, a marquee name 

among the discriminating patrons who 

patronize foreign-language product, is 

planning to streamline its operations to 

concentrate on a maximum of one or two 

major foreign films each year. Instead of 

the extensive list of foreign pictures as in 

recent years, according to Cyrus Harvey 

jr.. who heads the company with Bryant 

Haliday. 

"The art film market, as we have known 

it. is over." is the pessimistic view of Harvey, 

this viewpoint not being shared by 

Cinema V. Sigma III and other recently 

formed distributors of art and foreign 

films. 

"In its place are new opportunities for 

the distribution of foreign films, quality 

motion pictures and commercial product 

which mark a turning point for our business. 

Janus Films is moving into new areas 

that will dramatically change our operation. 

Our decision, taken in the midst of 

our biggest year, reflects the significant 

changes that have occurred in the art film 

market," Harvey said. 

TWO 35IVIM TITLES GIVEN 

Instead of a list of 35mm films for theatrical 

distribution. Janus will release only 

two next year. Andre Cayatte's "Anatomy 

of a Marriage" and Bergman's latest Swedish 

film. "All These Women." Beyond that. 

Janus will be handling an Ingmar Bergman 

film every two years, together with films 

from various Swedish studios, according to 

Harvey. Janus had Bergman's "The 

Silence" for release in 1964. a tremendous 

art house hit. as it released other notable 

pictures made by the Swedish directors, 

starting with "The Seventh Seal" and continuing 

with "Wild Strawberries." "Winter 

Light" and others. 

Instead. Janus is expanding in the 16mm 

field with the rise of film clubs in the past 

few years a prime factor in the decision. 

"16mm potential has grown to within hailing 

distance of theatrical potential on many 

of the more modest films. In fact, the 

Janus Film Library in the 1963-64 sea-son 

totalled 100 per cent more than the three 

previous seasons combined." Harvey 

pointed out. The Janus Films head also 

mentioned that some of its recent foreign 

language releases, notably Ermanno Olmi's 

"The Sound of Trumpets" and "The 

Fiances." Satyajit Ray's "Two Daughters" 

and the Irish "The Playboy of the Western 

World." were praised by New York critics 

but failed to draw audiences and the income 

from these "cannot come close to 

covering our costs." Yet these same films, 

which have had few U.S. art house dates, 

are in great demand for film clubs and 

societies, which are serviced with 16mm 

prints. 

"We believe it impossible for any distributing 

company in today's market to 

handle profitably the kind of films associated 

in the past with Janus." Harvey 

said, although he also pointed out that 

Bergman's "The Silence" has been the most 

successful film in the company's history. 

In addition to "Anatomy of a Marriage." 

which is one of the top grossers of the year 

in France. Germany and Belgium, and the 

new Bergman film, Janus plans to expand 

Its direct participation and Investment in 

production here and abroad. "The Troublemaker." 

made in Manhattan, is Janus' first 

American film and "has caught fire after 

a slow start in New York." The company's 

next coproduction will be "The Crooked 

Cross." which starts shooting in September, 

Harvey said. "Out of the seven films In 

which we have a minority or majority interest, 

six are in a profit position." 

To handle the growing Interests in 

Europe, Janus moved to larger offices In 

Paris July 15. together with the Londonbased 

Gala Films. From there, the company 

will handle world sales of all its films, 

as well as those of several French companies 

they represent. Janus is equipped to handle 

an increasing number of independentlymade 

American films in Europe. At the 

same time, the Janus office in Paris will 

coordinate all of its production activities in 

Spain. France and Italy. 

"We reached these decisions for production 

and distribution after an exhaustive 

analysis of the market for foreign films in 

America. Conditions have changed so drastically 

since our founding in 1956 that we 

realized that a new mode of operations 

was mandatory." Harvey said. As an example 

of diminishing grosses for foreign 

films in the U.S.. he mentioned that "Jules 

and Jim." the Francois Truffaut French 

picture starring Jeanne Moreau iboth producer 

and star being a name in the foreign 

field) cost them $40,000 to Import and. 

after 25 months in release "has returned 

Janus a profit of only $700." 

EXAMPLES OF HIT FILMS 

"Today the great successes among the 

foreign films have such an increased potential 

at the boxoffice that they have become 

an important part of the program for 

commercial theatres rather than exclusive 

theatres specializing in high quality art 

films." Harvey mentioned "Divorce 

Italian Style." "Two Women" and "Tom 

Jones" as falling into this category. He 

also noted that many of New York's leading 

art spots have been playing "Dr. 

Strangelove" and similar higher-budget 

pictures made in England or in America for 

long runs, thus leaving little place for 

modest foreign-language product. 

Janus Films' statement about the end. or 

decline in the foreign film market aroused 

the ire of Carl Peppercorn, sales manager 

for Cinema V. which has been having tremendous 

opening week success with its 

"One Potato. Two Potato." Peppercorn 

blamed Janus' "streamlining and releasing 

fewer pictures" on the company's using 

sub-distributors w^hich take the major part 

of the company's product on any film. 

Peppercorn believes that "there are as 

many, if not more art film patrons as before" 

and he is also disturbed about exhibitors' 

reactions to Janus' "downbeat story." 

XOFFICE August 10, 1964 9

Daylight Saving 

Proposal Defeated 

In Kansas City by Over 2-1 Vote 

KANSAS CITY—A proposition calling 

for institution of daylight saving time 

here was trounced at the polls Tuesday 

(41 by an overwhelming two-to-one margin. 

Unofficial retuins gave 43.630 votes 

against daylight time and 20,068 votes 

for it. 

The defeat of the measure was a triumph 

for the Committee in Opposition to 

Daylight Saving Time, headed by Richard 

H. Orear, president of Commonwealth 

Theatres, who commented that the vote 

was a "typical example of what the industry 

can do when it bands together." 

Harold B. Lyon, assistant advertising director 

of Commonwealth, directed the 

CODST office. 

UNSUCCESSFUL IN 1956 

This marked the second time that Kansas 

City voters had tui-ned down daylight 

time. A similar proposition was defeated 

in 1956. and Orear noted that the vote 

ratio in Tuesday's election almost exactly 

paralleled that of the earlier election. 

The daylight time issue, Orear said, now 

appears to be dead unless the city council 

should try to revive it. which he viewed 

as unlikely. The voter mandate marked 

the conclusion of several months' effort 

on the part of the Committee in Opposition 

to Daylight Saving Time. 

Early in the spring, the city council 

enacted an ordinance calling for daylight 

time, and individual theatremen. the 

United Theatre Owners of the Heart of 

America and the Motion Pictui-e Ass'n of 

Kansas City led in the formation of the 

committee in opposition. Joined by the 

Bowling Proprietors Ass'n, the Central 

Labor Council and all of the lATSE locals 

in the city, the committee succeeded in 

obtaining 24.869 signatures on petitions, 

more than twice as many as were needed, 

calling for the August 4 referendum on the 

issue. Enactment of the council-passed 

ordinance thus was halted until after the 

election. 

In the ensuing weeks, the committee in 

opposition employed theatre screens, radio 

and other media of communications to effectively 

present its case to voters. The 

Women of the Motion Pictui'e Industry 

iWOMPIi also aided the campaign. Martin 

Stone of Mercury Advertising and Drivein 

Recording Service and Darrel Presnell 

of Dickinson Theatres advertising department 

helped with the advertising promotion. 

SAYS IOWA THEATRES HURT 

Of the Tuesday vote Orear commented: 

"It Is about what we expected after our 

petition efforts and the calls we had received. 

We were pretty sure that this was 

the way the people felt about it." 

Orear also took issue with articles published 

here recently in which theatres in 

Iowa were said not to be hurt by DST. He 

said the theatres were hui-t—not only 

Commonwealth houses— but also those of 

other operators, and he pointed to the fact 

that one Iowa city has decided to remove 

DST. Yankton. S.D.. he said, tried 

DST for six weeks, then removed it because 

it hurt business so badly. 

NGC's 'Terrific 12' Showmen 

Set to Spur Attendance 

HOLLYWOOD—Following up its timetested 

and profit-proven policy of selecting 

one picture a month for intensive, hard-sell 

promotion. National General Corp.'s top 

showmen met in nine cities last week to 

brainstorm show-selling techniques on upcoming 

late-summer and fall releases. The 

"Terrific Twelve" program, developed more 

than a year ago by Robert W. Selig. NGC's 

vice-president in charge of theatre operations, 

has been credited with increasing the 

circuit's boxoffice returns by almost ten 

per cent. 

Robert G. Sweeten. NGC advertising director, 

and Joseph V. Vleck, ad-publicity 

coordinator, conferred with ad-pub heads 

of Hollywood studios before leaving to conduct 

meetings with district and theatre 

managers and "T-12" chairmen in Seattle. 

San Francisco. San Diego. Anaheim 

I 

Calif. I. Salt Lake City. Denver. Kansas 

City, and Albuquerque. Vleck also conducted 

meetings in the Los Angeles area. 

Films earmarked for "T-12" promotion, 

are: AIP's "Bikini Beach." Unlversal's "I'd 

Rather Be Rich." Pararnount's "Where 

Love Has Gone," Fox's "Fate Is the Hunter." 

and "Rio Conchos," Columbia's "Behold 

a Pale Horse," UA's "A Shot in the 

Dark," Warner's "Sex and the Single Girl," 

Embassy's "Yesterday, Today and Tomorrow," 

MGM's "Night of the Iguana," and 

Walt Disney's "Mary Poppins." 

Nelson-Engel Ink Poitier 

As Star of 'Seven File' 

NEW YORK—Sidney Poitier assumes a 

starring role in "The Seven File" for Ralph 

Nelson and Fred Engel, new United Artists 

release to be directed by Nelson. Adapted 

from the novel by William P. McGivern, 

described by literary critics as "a fictional 

story of great insight and power, with a 

shattering impact of truth." the screenplay 

was written by Albert Maltz. 

The reunion of Poitier and Nelson, whose 

"Lilies of the Field" won Poitier the 

Academy Award for Best Actor, will show 

a change of pace from the comedy role 

formerly played in the UA release that 

turned out to be the sleeper of 1963. In 

his latest effort, Poitier plays a straight 

dramatic role as an FT3I agent. 

Bergenfield Is Elected 

Glen Alden Treasurer 

NEW YORK—Bert K. Bergenfield, who 

joined Glen Alden Corp. in September 1963 

and was elected treasurer, has been elected 

as financial vice-president by the board of 

directors. Bergenfield was previously connected 

with S. D. Leidcsdorf & Co , national 

firm of certified public accountants, and he 

is a member of the Financial Executives 

Institute and the American Ass'n of University 

Professors. 

Glen Alden is the parent company of 

RKO Theatres. 

ABC Consolidated Has 

48% Net Increase 

NEW YORK—ABC Consolidated's earnings 

are up 48 per cent for the half-year 

ended June 28. The company was formerly 

known as ABC Vending, but the name was 

changed earlier this year to more effectively 

indicate its many fields of activity 

which include large-scale operation of theatre 

concessions. 

Net income for this period was $1,271,330, 

or 46 cents a share, compared to a net for 

the comparable period in 1963 of $860,- 

259, or 31 cents a share. 

Sales and other operating revenue for 

the first half of 1964 were $53,456,639, or 

14.4 per cent over the sales of $46,714,291 

for the first half of 1963. 

Second-quarter earnings were $812,989 

or 29 cents a share, compared to $565,000 

or 20 cents a share, in the first. Secondquarter 

sales were $29,819,940. up from thi 

$26,266,860 in the same quarter last year 

ABC Consolidated paid an extra yearene 

dividend of 10 cents last year, and raisec 

the quarterly dividend from 12 '2 cents ii 

February to 15 cents in May. 

Berkowitz Named Counsel 

For Embassy Pictures 

HOLLYWOOD—Harold Berkowitz of th' 

law fum of Swerdlow, Glick 

barg and Berkowit 

^^^^ 

will join Embass 

^^^^^^ Pictui-es as vice 

f ^ 

president and gen 

Beverly Hills 

. 

f^ ., < eral counsel in Sep 

'* 

tember. according t 

Joseph E. Levin' 

^ ' president. Berkowit 

who has been har 

dling Embassy's W 

gal affairs in CslI 

Ath 

Harold Berkowitz 

fornia, will move 1 

New York with 

fices at Embassy 

headquarters. 

Levine and Berkowitz first met in 19! 

when Warner Bros, distributed the Ita' 

ian-made "Hercules" for Levine in tl 

U.S. He had joined Warner Bros, in 19: 

as an attorney and executive and i> 

mained with the company until Marc 

1962. In January 1963, Berkowitz acceptf 

an offer to join Swerdlow, Glickbarg ai 

Berkowitz in California. He is a memb 

of the California and New York State bai 

Disney Reports Increase 

In Nine Months' Net 

BURBANK—Roy O. Disney, president 

Walt Disney Productions, announced ttt 

the consolidated net profit of Walt Dlsn' 

Productions and its domestic subsidiary 

for the nine months to July 4, was $4,46- 

000. equal to $2.51 per share on the 1,78- 

119 common shares outstanding. Ts 

compared with the similar period last ytf 

of $4,454,000, equal to $2.58 per share 1 

the 1.725.049 common shares then d- 

standing. The third quarter net was 4 

cents per share, compared with $1.09 ir 

share for the third quarter last year. 

"We expect the current year net prol* 

to be about the same as last year." DlsiV 

10 BOXOFFICE August 10, 14 

said.

: center 

' 

such 

: Cleveland. 

were 

105 

. were 

Montgomery 

67,411500 IN NEW THEATRES IN FIRST HALF OF 64 

155 New Indoor Theatres, Most in Shopping Centers; 46 New Drive-ins 

ANSAS CITY — The construction of 

jpiiig center theatres in the U.S. conled 

to boom during the first six months 

1964, with indications mounting that 

current year will set a new record in 

ch investments in new theatres will 

lass the $100,000,000 mark. Prom Janu- 

1 through June, a total of 155 new 

1 

)or theatres of these in shopping 

announced, opened 

;er 

i 

locations 

placed under construction at a total 

of $53,012,600. 

1 comparison, for the same six-month 

od a year ago, 106 new indoor houses 

in shopping 

> 

centers listed at a 

1 investment of $40,075,000. 

xhibitors this year thus far have ined 

another $14,398,900 in construcof 

46 new drive-ins, compared with 

drive-ins costing $13,065,000 for the 

e period a year ago. 

ignificantly, with the increasing depment 

of the shopping center theatre, 

ther factor—the twin theatre—emerged 

1 growing inportance during the early 

iths of the current year. No less than 

ozen of the new projects are slated 

the twin-theatre treatment, most of 

;e also in shopping centers. 

i&R Amusement Companies, for inice, 

opened its Cinema I Cinema II in 

Evergreen Shopping Center in Chicago 

aire Theatres of America opened its 

;ma I and Cinema II opposite the East- 

Shopping Center in Chelmsford, 

IS.: Nichols George Theatres of Michi 

announced construction plans for 

Mai Kai II. a twin sister theatre to 

Mai Kai, which the circuit built and 

led in 1963: Durwood Theatres is workon 

its Embassy I and Embassy II twins 

the Country Club Plaza in Kansas 

, Mo., the first new theatres in that 

aping center location since 1929, and 

. J. J. Parker announced plans to 

1 a 450-seat theatre in the mezzanine 

•y area of the existing Broadway Thein 

Portland, Ore. 

eneral Cinema Corp. and John Brou- 

Theatres continued as leaders in the 

)ping center field, but were joined by 

t of the major circuits in the nation, 

imas opened three new Maryland shophouses, 

two in Virginia and 

in Ohio, and General Cinema opened 

theatres in the past year, lod 

in Austin and Dallas, Tex.: Fort 

ierdale and Orlando, Fla.; Charlotte. 

Ohio: Sayerville, N.J.: 

:ago. 111.: and Framingham, Mass. Addial 

units now under construction for 

eral Cinema wuU bring the circuit's 

1 to 30 shopping center theatres, 

ichard A. Smith, president of Gen- 

Cinema, informed the company's 

^holders recently that he expected a 

ked improvement in the company's 

its, topping even its 1963 record. "This 

ard trend for the winter operating 

od," Smith said, "is due primarily to 

increasing importance of our chain of 

'Ping center theatres. As existing units 

ure and new units are added, we can 

ct further iiicreases in earnings during 

winter months when we normally in- 

CRESTWOOD THEATKE, St. Louis, Mo. 

Mid -America Theatres 

cur a loss from drive-in theatre operations." 

As construction continued expanding, so 

also did exhibitor investment in existing 

houses. During the first six months, $4.- 

431.200 was spent on major renovations 

to 189 indoor theatres and another $694.- 

500 on remodeling of 51 drive-iiis. Seating 

installations spurted forward with 38.6 per 

cent of the indoor houses installing new 

chairs. Carpeting, which in recent years 

had led the renovation field, slipped into 

second place with 30.6 per cent of the 

houses making carpet replacements. 

Screens were installed in 22 per cent of 

the houses and concessions equipment was 

placed in 18.6 per cent. 

Indicative of the growing importance of 

theatre renovation was the recent announcement 

by Martin Theatres of Georgia 

of a $3,500,000 expansion program to be 

carried out in the next 12 months in 

Florida, Georgia, Alabama, Tennessee and 

Kentucky and involving major overhauling 

of existing properties as well as new construction. 

Stewart & Everett cu'cuit also recently 

announced a million-dollar building and 

improvement program, heralded by the 

completion of its new 1,000-seat Capri, 

circuit flagship, in Charlotte, N.C. Charles 

B. Trexler. S&E president, said several 

other new theatres are in various stages 

of development, with the next project to 

be the Cinema in Whiteville, N.C. In addition, 

Tiexler said, the circuit plans to 

extensively remodel seven of its North and 

South Carolina houses. 

Following are state-by-state reports of 

new indoor and drive-in theatres built dui'- 

ing the year, based on the Boxoffice 

continuing survey records. 

INDOOR THEATRES 

These new theatres were first reported 

hi Boxoffice in 1963. Theatres marked 

with an asterisk were opened dui'ing the 

six months. January 1-June 30. 

ARIZONA 

Phoenix— 850-seot theotre tn Camelbock Moll Shopping 

Center. 

Phoenix— 870-seot theofre in Hoyden Ploza East, 

Hayden Plaza Theatres. 

Phoenix—870-seat theatre in Hoyden Plozo West 

Hoyden Plozo Theatres. 

Tucson—New theatre for Diomos Theotres. 

ARKANSAS 

Liftle Rock— -Windamere Theatre, 750 seats, Windomere 

Shopping Center, Rowley United Theatres. 

CALIFORNIA 

Comorillo— Pondcroio Theotre, 600 seats, m Por*dcro*o 

Shop[jing Center, Bayer Bros.* 

Concord 900-scol theatre in Meridion Pork Development, 

Cincdomc Theotrej. 

Fort Brogg—682-scot theatre, Noyo Theotres 

Golcto New ihcotrc on site of Airport Dnve-ln, Metro- 

[XjtiTan Theatres Corp. 

Los Alomitot—^Fox Theotre, 900 scots, tn Rossmoor 

Shopping Center, 

Lot Angeles—Amcncon 

Natiorval General 

Theatre, 800 

Corp.* 

seats, m Ponoromo 

City Shopping Center, Robert Lippcrt Theotres. 

Ncwholl—^New theotre in North Oaks Shoppir>g CenicT, 

Pacific Coost Properties. 

0:klond Plozo Theotre.' 

PoiodcnoÊsquire Theatre, 525 seats. Max Loemmle.* 

Plcosont Hills—New theatre in Contra Costa Shopping 

Center, Btumenfeld Theatres. 

Son Fernsndo—Toporwja Plozo Theotre. 1,400 seats, 

m Topango Plozo Shopping Center, Stonlcy Womer 

Theatres. 

Woodlond Hills— Art Movies. 500 sects, Sam Steifel 

and Irv Weiss.* 

COLORADO 

Denver—Arvodo Theatre, 700 scats, in Arvodo Plozo 

Shopping Center. 

Denver— New theatre to be built as part of Tower 

Building, 

CONNECTICUT 

Milford— 1,500-scot theotre m Connecticut Post Shopping 

Center, General Cinemo Corp. 

New Fairlield---Meadowbrook Ployhouse, in New Foirfield 

Center. 

New London—New theotre as part of downtown redevelopment. 

New Hoven—900-seot theatre, in Amity Shoppir>g 

Center, Nutmeg circuit. 

Norwolk— Wilton Theotre, 575 seats, in Gateway 

Shopping Center, Nutmeg circuit.' 

DELAWARE 

Wilmington—Cmemo Ml, 1,000 seots, in Prices Corner 

Shopping Center, Cloude Schlanger, lessee.* 

DISTRICT OF COLUMBIA 

Woshington—Copital Plozo Theotre m Capitol Plozo 

Shopping Center, Broumas Theatres. 

FLORIDA 

Boca Rofon— Boco Raton Theotre, 1,100 seats, m Fifth 

Avenue Shopping Center, Wometco Enterprises,* 

Cosselberry^-Cinemo, 900 seats, in Seminole Plozo 

Shopping Center, Generol Cinema Corp.* 

Fort Lauderdole — Twin theatre. General Cinema 

Corp. 

Goirtesvillc— New theatre, Iselm Theatres. 

Jacksonville—Cedar Hills Theatre, 1,000 seats, in 

Cedor Hills Shopping Center, H. B. Meiselman Theatres. 

Jacksonville Beach — New theatre, Meiselman Theatres. 

Lakeland— Grove Pork Theatre, 900 seats, in Grove 

Pork Shopping Center, Grove, Inc. 

Largo— Pinellas Britten, 1.000 seats, in Wolsingham 

PIqzo 

Miami— First 

Shopping 

of ten 

Center, 

new 

S.E. 

Flondo 

Bntton. 

theatres to be 

built for Leonard Enterprises. 

Miami — Suniland Theotre, 9j4 seats, in Sunilond 

Plozo Shopping 

Shopping Center, Florida States Theotres." 

Panama City— Palms Theatre, in Ponomo 

Center, Martin Theotres. 

,000-seot theatre, Leonard Enterpnses. 

Plantofion— 1 

Tompo—Cinema Theatre, 1,200 seats, in Florido Pldzo 

Shopping Center, Generol Cinema Corp. 

Atlanta— Belvedere 

GEORGIA 

Theotre, 935 seots, in Columbia 

Village Shopping Center, H. B. Meiselman Theatres.* 

Atlonfo—Toco Hills Theatre, 900 seots, in Toco Hills 

Shopping Center. H. B. Meiselman Theatres. 

Atlanto— 1 ,000-seat theatre m Westgote Shopping 

Center, Martin Theatres. 

Augusto—New theatre m Daniel Village, Georgio Theatre 

Co. 

Morietto—Cobb Center Theatre, Georgia Theotre Co.' 

Sylvester— Tore Theatre, 500 seats, Robert J. Forber. 

HAWAII 

Honolulu— Royal Theotre, m Woikiki district. Royal 

Theotres. 

Honolulu—Toho Theotre, 800 seats, Toho Co. of 

Tokyo. 

IOWA 

Dcs Moines—900-seat theatre in Merle Hoy Plozo 

Shopping Center Towers office building, Merle Hoy 

Pla 

Louisville—Cmemo I 

ILLINOIS 

Chompaign -New theotre and restouront, Roy Tir 

pone. 

orxJ 

Chicago—Cinema I and Cinemo 1 1, 1 ,360 seots 

1,000 seats m Evergreen Shopping Center, M&R 

Amusement Componies. * 

KENTUCKY 

and Cmcmo II, 1.200 orxJ 750 

seats, Notional Amusements of Boston. 

Metoirie—New theotre 

LOUISIANA 

for William H. Cobb, Leverc 

C . & Associates. 

New Orleons—Auroro Theatre, 850 seots, in shopping 

center, Montgomery Enterprises. 

(Continued on following page) 

OFFICE August 10. 1964 11

ond 

Theatre, 

and 

' 

j 

I 

I 

I 

I 

| 

I 

it 

i 

MAINE 

kuguito—New theotre in Capitol Shopping Center. 

MARYLAND 

Boltimore— ,500-seat theatre in Charles 

1 

town redevelopment orea. Morns 

Boltimore—Horundole Cinema, 1 ,200 

Center, 

Mechanic. 

sects, in 

down- 

Horunaale 

Moll Shopping Center, Generol Cinema Corp. 

Boltimore— Liberty Plaza Theotre, 800 seots, Durkee 

Plozo Theotre, in Beltway 

Enterprises. _ 

College 

Plaza 

Pork— Beltwoy 

Stropping Center, Broumos & Keilsehn Thieatres.' 

Cumberland—Center Theatre, 750 seats, in Searstown 

Shopping Center, Broumos & Keilsehn Theatres." 

Glen burnie—900-scat theatre in Glen Bemie Moll 

Shopping Center, Broumos Theatres.' 

Rockville—Rocliviile Theatre, 550 scots, in Pike Shop 

ping Center, Pike Theotre Corp.* 

MASSACHUSETTS 

Boston— Kenmore Square Cinemo, 652 seots, MBS 

Management." 

Boston— Pons Cinemo, 600 seots, James Vlomos, Steve 

Prentoulis, Alfred Qumtero." 

Boston— Porkwoy Plozo Theatre, in Chelseo Shopping 

Center, New Englond Theatres.* 

Combridgs— Esquire Cinemo, 450 seats, in Horvord 

Square, Esquire Theotrcs of Americo, 

Chelmsford—Cinema I Cinemo II opposite Eostgote 

Shopping Center, Esquire Theatres of America.' 

Frominghom—Cinemo II, 800 seots, in Fromingham 

Shopping Center, as companion tiouse to 13-year-old 

Cinema I, General Cinema Corp.' 

Marlboro— 350-seat ttieotre in Borough Shopping Center, 

Rotx;rt Waldman & Associates. 

Sougus—Cinema, 1,200 seots, in New England Shopping 

Lcnler, General Cinema Corp. 

Worcester— 1,200-seat theotre in Centrol City Shopping 

Center, Stonley Worner Theatres. 

Worcester—New theatre in White City Shopping Center, 

Stonley Warner Theotres. 

MICHIGAN 

Colomo—Lomo Theatre, 417 seats, Jack Lolo.* 

Detroit—Corrousel Cinema, 500 seats, in Carrousel 

Shopping Center in suburban Warren, General Cinema 

Corp. 

Detroit— 1, 350-seat theatre in Northland Shopping 

Center, Northland 

Detroit— 1 .350-seat 

Cinema, 

theatre 

Inc. 

in Southgate area adjacent 

to dnvc-in, Nicholos George Theatres. 

Detroit— ,400-seat theatre in Regional Shopping 

1 

Center, 

Detroit Suburban Theatres. 

Livonio—Mai Koi II, 1,000 seats, sister theotre for 

1,450-seot Moi Kai (opened m 1963), Nicholas 

George Theotres. 

Ook Pork—Studio 8 Theatre, 500 seats, Edward L. 

Schumon.* 

MISSOURI 

Konsos City—Embossy One and Embassy Two, 354 and 

338 seats, beneath Woolworth store in Country 

Club Shopping Center, Durwood Theatres. 

St. Louis— Crestwood Theatre 1 ,350 seats, in suburban 

Crestwood, Mid-America Theatres.* 

St. Louis— Lewis & Clark, 1,100 seats, in Lewis 8. 

Clark Towers, Arthur Amusement Co. 

NEVADA 

Los Vegos— 900-seat theatre in Charleston Plozo Shopping 

Center, National General Corp. 

Atlonti( 

NEW JERSEY 

City—Charles, 600 seats, Charles Tannen- 

Brick Town— Brick Plozo Theatre, 800 seats, in Brick 

Piozo Shopping Center, Associated Independent 

Theatres." 

Eotontown—Cinemo Center, 900 seats, Wolter Reode- 

Sterling, Inc. 

Middlctown—900-seat theatre in Mart Shopping Center, 

Walter Reade-Sterling, Inc , 

lessee. 

Moorcstown — Plozo Theatre, 500 seats in Moorest-vwn 

Moll Shopping Center, Savor Corp. of Camden, 

N.J.' 

Poromus 

—• 2,000-seat theatre. Century Amusement 

Corp. 

Romscy—New Theatre Interstote Shopping Center, 

Carl S. Carlson. 

Tofowo—Cmemo 46 Theatre, 1,200 seats, Skouros 

Theatres. 

Totowo— Twin theotres, 1,000 ond 1,000 seots, General 

Cinema Corp. 

Trenton— 1,400-seot theatre in new shopping center in 

Ew.ng Township. 

Wotchung— Blue Star Cinema, 1,250 seots, in Blue 

Stor Shopping Center, General Cinema Corp.* 

Wayne—Wayne Theotre 600 seats, Skouros Theatres 

Corp. 

NEW YORK 

Bayside— Boy Terrace Theatre, 1,500 seats, in Bay 

Terrace Shopping Center, Fobion Theatres.' 

ChMktowogo—Twin auditorium theotre. Holiday Theatres. 

Eoit Setouket— Three Village Theatre 650 seats, Associated 

Independent Theatres.* 

Greece— SOO-seot theatre in Stonendge Shopping Center, 

John Mortina and M. P. Slotnick. 

Kingston—New theotre in Kingston Plaza Shopping 

Center, Kingston Plozo, Inc. 

Lolhon— BrancTi Theatre, 1,000 seots, Altros Development 

Corp.* 

New York—Cinemo Village Theotre, 275 scots, Cinemo 

Associotcs. 

New York— Lincoln Art Theatre, 570 seots Joseph E. 

Lfvine. 

Philodclphio—Village Cinema, Roger Livingston* 

Port Chester— Rye Ridgc Theatre, in Rye Ridge Shop- 

:,ifK) Center, Associated Independent Theatres.' 

Rivcrdolc— Riverdolc Cinema, 500 scots, in Skyview 

Shopping Center, F&A Theatres. 

West Hoverftrow—600-scat theatre in Samsondolc 

Plozo Shopping Center, Intcrboro Circuit, Inc. 

Yorktowfi—600-soot theatre in Yorktown Triangle 

Shopping Center, Kisco Cinema, Inc. 

The combination indoor-outdoor theatre 

has gained additional importance 

in the early months of 1964. The photo 

above is representative of the new Plain 

field-Edison, N.J., combination, recently 

opened by Skouras Theatres. 

NORTH 

Terrace 

CAROLINA 

Theatre, 1 ,000 Charlotte— Park seats, in Park 

Rood Shopping Center, Wilby-Ktncey Theotres.* 

Chorlotte— Copri Theotre, 1,000 seats, Stewart & Everett 

Theatres. 

Whiteville—Cinema Theatre, 600 seats, Stewort & 

Everett Theatres. 

NORTH DAKOTA 

Minot—Oak Park Theatre, 666 seats, m Ook 

Shopping Center, Dakota Amusement Co.' 

Pork 

OHIO 

Akron— Village Theatre, 800 seats, Edward J. Rabb.* 

Canton—Meyers Lake Theotre, 900 seats, in Meyers 

Lake Plozo Shopping Center, Broumos Theatres. 

Cleveland— 1,200-seat theatre in Rockport Shopping 

Center, Loew's Theatres. 

Dayton— 

1 

,000-seat theatre in Page Manor Shopping 

Center, Page Morxir Center, Inc. 

Middletown— Studio Theotre, 1 ,000 seats. Associated 

Theatres of Cleveland.* 

Youngstown— Liberty Plaza Theatre, 900 seats, in 

Liberty Plaza Shopping Center, Broumos Theatres.* 

Youngstown—New Palace Theatre, 1 ,200 seots, Broumos 

Theatres. 

Oklohomo City—New theatre in Shoppers World Shopping 

OKLAHOMA 

Center, Barton Theatres. 

Oklohomo City— 900-seat theatre in United Founders 

Plozo Shopping Center, Barton Theatres. 

Oklohomo City— 

1 

,000-seot theatre in Midwest City, 

Barton Theatres. 

OREGON 

Portland—450-seat theatre in mezzanine lobby area of 

existing Broadway Theatre, Mrs. J. J. Porker. 

PENNSYLVANIA 

Abington— 1,150-seat theatre in Baederwood Shopping 

center. General Cinema Corp. 

Edwordsville—Gateway Cinema, 1,000 seats, in Gateway 

Shopping Center, Comerford Theatres. 

Germontown— 1,178-seat theatre next to Bozoor of 

All Notions, Mid-Island Properties. 

King of Prussio—New theatre in King of Prussia Shopping 

Center, Stanley Warner Theatres. 

Lancaster— New theatre in Eastland Shopping Center, 

JVMS Corp. of New York. 

Medio—Cinema 1 900 seats, Budco Theatres. 

Natrona Heights— New theatre in Natrona Heights 


Philodelphio—Andorra Theatre, 1,000 seats, in Andorra 

Shopping Center, William Goldman Theatres. 

Philadelphia— Barclay Theatre, 2,000 seats, in Presidential 

Center, William Goldmon Theatres. 

Philodelphio— 

1 

,300-seat theatre in Lumor Shopping 

Center, 

Pittsburgh— 

Poesel 

North 

Enterprises. 

Theatre, Hills 1,100 seats, in North 

Hills Shopping Center, Associated Theatres.' 

Pittsburgh—Crest Theatre, 650 seats, in Donaldson's 

Crossroads Shopping Center, Associoted Theatres.* 

Pittsburgh—New theotre in South Hills Shopping Center, 

Stanley Warner Theatres. 

Sharon— Basil Theatre, 814 seats, in Hermitoge Square 

Shopping Center, Michael Wellmon* 

RHODE ISLAND 

Warwick—Warwick Cinema, 900 seats, in Warwick 

Plaza Shopping Center, Town S, Country Theatres' 

SOUTH CAROLINA 

Charleston—Cinemo, 900 seats, m Ashley Plozo Shopping 

Center, Generol Cinemo Corp. 

TENNESSEE 

Memphis— 1,000-seot theatre, Poromount Gulf Theatres, 

lessee. 

TEXAS 

Corpus Christ!—West 9 Theatre, 600 seats, in Woodlawn 

Shopping Center, Corpus Christi Theotres. 

Corpus Christi—Second theatre plonned by Corpus 

Christi Theatres. 

Dallas— Dol-Rich Theatre, in Dol-Rich Shopping Center, 

Ramon Lence. 

Dallas—Cinemo Theatre, 900 seats, m Big Town 

Shopping Center, General Cinema Corp.' 

Houston—Cinema I Cinema II, in Northline Shopping 

Center, General Cinema Corp. 

Houston—Twin theatre, 1,200 and 600 seots, in Gulfstote 

Shopping Center, Generol Cinema Corp. 

North Richlond Hills— New theatre in Richland Plozo 


UTAH 

Koornes— Plaza Theatre. 

VIRGINIA 

Annondole— Brodlick Theatre, 900 seats in Bradlick 

Shopping Center, Broumos & Keilsehn Theotres.* 

Annondole— 930-seat theotre on Route 236, Bro 

& Keilsehn. 

Newport News— 800-seot theatre in Riverdole Sho 

Center at Hampton, Leonard, Julian and Jerome 

don, lessees. 

Newport News— 700-seat theatre in Newport 

ping Center. 

Vienna— Vienna Theotre, 850 seats, Broumos Thea 

Winchester— Plozo Theotre, 900 seats, Broumos 

otres. 

Woodbridge—Morumsco Theatre, 800 seats, in 

rumsco Plozo Shopping Center, Neighborhood 

otres." 

WISCONSIN 

Madison— Hilldole Theatre, 850 seots, in HiUdale 

ping Center, Madison-20th Century Theatres. 

Milwaukee—Capitol Court Theotre, 1,185 seat 

Copitol Court Shopping Center, Stanley Worner 

otres.* 

Milwaukee— Southgate Theatre, 800 seats, m S 

gate Shopping Center, Shopping Center The 

lessee." 

DRIVE-IN 

THEATRES 

ALABAMA 

Alobomo City— Rebel, H. R. Bromlift. 

Decatur— 500-car drive-in. Bowline Theotres. 

ARKANSAS 

North Little Rock—Twin City, 1.000 M 

Amusement Co. 

CALIFORNIA 

Oakland—Coliseum Drive-ln, Syufy Enterprises.* 

Sacramento— Dual theatre; drive-in, 1,000 cor^ 

door theatre, 750 seats. United California Thii 

COLORADO 

, 

Denver— 1,100-car drive-in, Colorado Developmi 

Amusement Co. 

CONNECTICUT 

Stonington—New drive-in, E&L Realty Corp. 

GEORGIA 

Mocon—Weis Drive-ln, 850 cars, Weis Theatres. *" 

Milledgeville—Starlight Drive-ln, Dovid Smith, 

Jones.* 

HAWAII 

Kailuo— Koilus Drive-ln, 1,500 cars, Conso^ 

Amusement Co. 

ILLINOIS 

Cohokio— Futuria, 550 cors, George Jomes & pa* 

Chicago— Tee and See Drive-ln, 1,300 cars, ReC. 

ters Management Corp.* 

North Aurora— 

1 

,200-car drive-in, L&M Monogii 

Peoria— All-weother drive-in, 1,000 cars; audri 

1 ,000 seats, Kerasotes Theatres. 

Peoria— 

1 ,000-car drive-in in Pioneer Industnol Fi< 

Springfield—All-weather drive-in, 1,000 cars; ^ 

torium, 1 ,000 seats, Kerasotes Theatres. 

IOWA ! 

Des Moines—All-weather drive-in, 650 cars; ofj 

ium, 600 seats, Richard Davis and Cloy Ruski 

Dubuque—Super 20 Drive-ln, Dubuque TheotraJ 

Knoxville—Hi-Vu Drive-ln, Earl Kerr.* 

MARYLAND 

Laurel— Laurel Drive-ln, 980 cars. Bob Goldhomrrjl 

Tex Fishier. 

MICHIGAN 

Detroit—Galaxy Drive-ln, Nicholas George Thcffl 

Detroit— 1,400-car drive-in, Knm Bros. 

MINNESOTA 

Bloine— Blaine Drive-ln, 500 cars, R. J. O'Neill.j ' 

MISSOURI 

Konsos City— 1-70 Drive-ln, 1,240 cars, Lu Voug^li 

Mount Vernon—New drive-in, Jess Ruble & Son- 

NEVADA 

Carson City—New drive-in, Carson Theatre Cor;i 

NEW JERSEY 

{ 

Ploinfield— Ploinfield-Ediscn indocr ond outdoi, I 

otres, 1,400 cars; aud.tcrium, 1,000 seots, o» 

Theatre Corp.* 

NEW YORK 

Blue Point—New drive- n for Patchcgue Sun- 

Ins, 

Holbrook—New drive-in en Knickerbocker a\c 

of Sunrise Highway. 

Plottsburgh—Super 87 Drive-ln, 850 cars, Hynvitz. 

Tonowondo— 

1 

,060-car drive-in; 200-seat o 

Avenue Drive-ln Corp. 

OHIO 

Dayton— 1,400-car drive-in, Chakeres Theot: 

North Ridgeville— Autoroma, 1 ,000 cors. 

OKLAHOMA 

Oklohomo City—Cinema 70, 1,500 cars, ^'' 

terprises." 

Oklahoma City—Hill Crest Drive-ln, Entc 

Inc.* 

Sollisow— Sooner Drive-ln, 300 cors, Corl f 

SOUTH DAKOTA 

Winner—New drive-in for Roy and Ed Metzgc 

TENNESSEE 

Knoxville—Sunset Drive-ln, 400 cars, Sam ^ 

Home." 

Monchester— 630-cor drive-in, Mid-Tennessei 

n?ent Co.* 

Memphis— 

1 

,500-cor drive-in, Amelio Ellis & / 

TEXAS 

El Poso—New drive-in. Frontier Theatres. 

Garland—Town & Country Drive-ln, 1,000 c 

Theotres.* 

Irving— Pork Plozo Theatre, 650 cars, Meool ^ 

otres.* 

Killeen—550-car drive-in, Killeen Theatres. 

WASHINGTON 

Shelton— 354-car drivc-m, Fred Thibodeau 8. 

dry.* 

WISCONSIN 

Minocqua—Castle Drive-ln, Fred Bierboum." 

New Berlin— New drive-in, Marcus Theotres. 

12 BOXOFFICE August 1C19I

;• 

I 

1 with 

, for 

, stand 

' 

I 

roles. 

ly Use British Plan 

1 

r More Kiddy Fare 

By SYD CASSYD 

iNDON — More product suitable for 

sets may be available for Saturday 

nees in American theatres if the pracnow 

prevalent in the successful prooperation 

of the Children's Film 

idation of rotating films every five 

i is adopted by U.S. distributors. 

eight years of operations, the system 

h cuts across the standard practice 

Im booking, has been found practical 

he British group which is supported 

le British Film Production Fund. Thp 

i supplies production money to prors 

from money collected under the 

plan. 

actual procedures, theatres playing 

Iran's film matinees were broken down 

four convenient groups. These conof 

large independent theatres, small 

pendent theatres. Associated British 

mas and the Rank group. To each 

p a film is made exclusively availfor 

a period of time varying from 

18 months. It then passes to the 

group in the cycle and. after four 

s, the 12 prints are withdrawn from 

ilation for one year. Then, after the 

year cycle. W. R. Thom. secretary 

le C.F.F.. told BoxoFFicE, a new genion 

of filmgoers has been created and 

film then starts on a new rotation 

a different group getting first 

on the films. In this manner, small thes 

get a crack at first-run films for chil- 

1. 

ograms run one hour and 45 minutes. 

feature is one hour in length, a serial 

15 minutes, followed by a lO-to-15- 

ute short subject and a 7-minute car- 

1. The way it works is this, first, the 

oon: then the comedy, followed by 

serial. A break is then allowed for atiance 

by the audience at the concesand 

their physical needs, and 

Uy the feature. 

nth a successful history in many los. 

due mainly to the acumen of the 

1 theatre operator who boosts attende 

through cinema clubs, about 900 

rating, some of the films made ten 

rs ago, are still holding audiences, 

lugh TV formats have changed habits, 

im states they are getting away from 

and robbers and making the elements, 

s 

weather, the heavy in their planning, 

udget for Fund operations each year 

close to $500,000. which comes from 

er cent of Eady Plan money, with conlance 

of the program written into an 

of Parliament. 

lillerman, Mann Signed 

20th-Fox in Europe 

.ONDON—Elmo Williams, managing dior 

for 20th-Fox production in Europe, 

lounced the signing of John Guillermin 

direct four pictures, and Stanley Mann 

produce his first film. Guillermin. whe 

ently completed "Guns at Batasi" in 

Sland for 20th-Fox. will begin filming 

apture" in France at the end of August. 

h Dean Stockwell and Patricia Gozzi in 

The first producing assignment 

Mann, a screenwriter who did the 

ipt for "Rapture." will be announced 

'rtly. 

WFnCE August 10, 1964 

Irving Mack Celebrates 45 th 

As Maker of Special Trailers 

Year 

Irving Mack, founder of the I'ilniack Trailer Co.. and his sons, Bernie, Don 

and Joe, on the occasion of an employe party celebrating the company's 45th 

anniversary. 

CHICAGO— Filmack Trailer Co. and its 

founder and board chairman, Irving Mack, 

are celebrating their 45th anniversary in 

the business of making special trailers for 

theatres. 

The company, founded in a tworoom 

basement office on Pilmrow here In 

1919 by Mack, with one other employe, has 

grown into a blocklong plant with more 

than 100 full-time employes. In addition 

to its special trailer production. Filmack 

also has separate departments producing 

industrial films, slides and recordings for 

many other industries. 

Mack, who in 1919 handled all the chores 

—managing sales, production, advertising. 

office and shipping details, today 's chairman 

of the board—yet he is at his desk 

every day. including Saturdays, and still 

comes up with new ideas and innovations. 

Now his sons handle the everyday operations 

of the company. Bernard as president: 

Joseph, vice-president, and Donald, 

vice-president and treasurer, and there's a 

third generation of Macks on the wa". 

Irving Mack, in 1917. was a press aeent 

for 'Universal Film Co. In the Chicago territory, 

when he realized there was need for 

special trailer announcements or previewtrailers 

by exhibitors. So in 1919. he 

founded Filmack. placing emphas's on producing 

orders in record-breaking time 

Nights were spent grinding out sales literature 

and developing promotion ideas designed 

to help exhibitors increase boxoffice 

receipts. As the ideas caught on with exhibitors. 

Filmack added new equipment, 

cameramen, a typesetting department and 

laboratory facilities. 

Today, separate departments handle artwork 

and production, w^hile laboratory 

facilities not only process film but also 

work to develop new methods of improving 

film quality and controlling costs. Orders 

are handled on an assembly-line basis and 

are rushed to completion, most within 24 

hours. The advertising "flyers" have expanded 

Into a monthly Issue of Inspiration, 

which provides selling ideas for exhibitors. 

Filmack, its founder says, is proud to be 

a part of an industry that has weathered 

rough times, depression, competition from 

television, new innovations and competition 

from other amusements. 

"We're proud," he asserts, "to see exhibitors 

fighting now to Increase their business 

. . . modernize their theatres and go 

right on providing the public with the 

world's greatest entertainment—the motion 

picture." 

Gordon-Galaworld Finish 

Second British Picture 

NEW YORK—The second co-production 

of Gordon Films and Galaworld Film Productions, 

Ltd., "Lion Man," wound up 

shooting at Shepperton Studios in London, 

after location filming in South Africa, according 

to Richard Gordon, joint executive 

producer of the picture with Kenneth Rive. 

The picture, which stars Bryant Hallday. 

who also starred in "Devil Doll." the first 

Gordon-Galaworld picture, and Dennis 

Price with Lisa Daniely in the feminine 

lead, was directed by Lindsay Shonteff. 

"Lion Man" will be released in the U.S. 

for the Christmas-New Year's holiday but 

distributor is not yet set, according to Gordon. 

"Devil Doll" is being released In the 

U.S. in September by Associated Film Distributing 

Corp. 

19

j 

Variety Clubs Committees Are Named 

To Provide More Sunshine Coaches 

LONDON—Col James Carreras. newly 

elected chief barker of Variety Clubs In- 

International, announced 

selection of 

chairmen and their 

committees to effect 

his initial three-point 

program for the coming 

year with emphasis 

on a concentrated 

effort to have one or 

more Sunshine 

coaches for children 

in every Variety operation. 

Ralph W. Pries Ralph W. Pries, 

first assistant international 

chief barker, of Philadelphia, was 

appointed to serve as chairman of the Sunshine 

coach program in the U.S. and Canada, 

assisted by Jack Fitzgibbons jr., 

second assistant international chief barker 

of Toronto. Canada; Joseph Podoloff. international 

dough guy. of Minneapolis: 

Nat Nathanson. international property 

master, of New York City: and Robert 

Bostick, ambassador-at-large, of Memphis. 

The formation of a Foundations and 

Trust Committee, headed by Edward Tobolowsky. 

prominent industry attorney of 

Dallas, provides impetus to this program, 

assisted by Elmer Lux. Buffalo: Ira Meinhardt. 

New York City; Sylvan Cohen. 

Philadelphia: William Kruglak, Miami: 

Robert Hall. Toronto. Can., and Elmer 

Ecker of Pittsburgh. This committee will 

present the Sunshine coach program to 

every foundation and trust throughout the 

U.S. for funds to make possible additional 

Sunshine coaches to cover the highways 

throughout the U.S.. Mexico and Canada 

providing assistive programs for needy 

children in the smaller as well as the 

urban areas. 

DISPLAYED IN BUFFALO 

On display at the 37th annual convention 

of Variety Clubs International, recently 

held in Buffalo, was the first U.S. -built 

Sunshine coach. The coach has space for 

either 20 passengers in seats: six to eight 

wheelchair passengers or four passengers 

on ambulance cots or any combination of 

the three types of scats. All seats are equipped 

with seat belts and special shoulder 

straps. Wheelchairs and cots are clamped 

to adjustable side rails, so that they will 

be stationary during use. Each clamp will 

hold 3.000 pounds without moving, and 

children are lifted onto the coach by 

means of an automatic hydraulic lift. A 

radio provides music during the ride and 

also may be used by the driver or the 

attendant for talking to the children. 

Eleven Sunshine coaches are now successfully 

operating in the United States. 

The first one was donated to Variety Club 

of St. Louis by the Teamsters Union, followed 

by Variety Club of Pittsburgh placing 

one in operation. Milton Rackmil. president 

of Univer,sal Pictures, donated one to 

Variety Club of New York which, in turn. 

presented the coach to Dr. Howard Rusk 

for Bellevue Hospital's Rehabilitation Center 

in New York City. Three coaches arc 

being used in the Los Angeles area by 

Variety Club of Southern California, having 

been donated by Jack L. Warner, president 

of Warner Bros., Abe Schneider, president 

of Columbia Pictures, and motion picture 

star, Bette Davis, through the Hollywood 

Canteen. Variety Club of Philadelphia 

was the recipient of a donated Sunshine 

coach thi-ough the generosity of Philip 

Harrison of Philadelphia. Variety Club of 

Dallas has announced sponsorship of the 

fourth Sunshine coach of which one was 

contributed by Karl Hoblitzelle. through 

the Hoblitzelle Foundation, bringing the 

present total to a fleet of 11 coaches serving 

needy children. 

The new Sunshine coach program, being 

spearheaded by Col. Carreras, has inspired 

much interest on the part of the Variety 

Clubs everywhere and it is expected that 

the goal outlined in his new approach 

to this great program of assistance for 

needy children will be reached through 

the cooperation of members in the industry 

and other contributors by the end of next 

year. 

Universal, William Castle 

Sign Three-Year Pact 

HOLLYWOOD—Universal also entered 

into a three-year pact with William Castle 

Productions, covering both feature and 

television production. 

Producer-director William Castle signed 

the new exclusive deal for the production 

of a minimum of five feature films during 

the next three years and also covers 

television film production should Castle 

decide to enter that field. His first picture 

will be "In Case of Murder," based on 

Ursula Curtis' suspense novel, "Out of 

the Dark," which he bought from galley 

proofs and which will be published next 

month by Dodd Mead. William McGivern 

was signed to write the screenplay, and 

Castle plans to put this before the cameras 

in mid-October. 

The contract also calls for Castle to 

make even more national and worldwide 

tours than those he has done so successfully 

in the exploitation of his previous 

films. 

Thomas O'Connor Retires; 

Calvin in RKO Post 

NEW YORK—Alexander S. Calvin, assistant 

to Thomas F. O'Connor as the 

vice-president in charge of real estate for 

RKO Theatres for many years, has been 

named acting head of the department following 

the retirement of O'Connor, according 

to Harry Mandel, president of 

RKO Theatres. 

O'Connor, who has been active in the real 

estate and financial divisions of the company 

for over 30 years, owned his own retail 

business before joining the RKO Theatres 

real estate department in May 1933. 

He was named treasurer of RKO Theatres, 

Inc.. in 1947, as well as director of 

its subsidiaries, and was named vicepresident 

in charge of real estate In 1951. 

WB Seminars for 'Hamlet 

In 38 Branch Cities 

NEW YORK—Warner Bros, held i 

first of a series of 38 regional promotica 

seminars on Ricl--i 

Burton's "Hamlet u 

the new Electrcj 

vision - Theatro:r 

process at the hii 

office Tuesday j 

;f under the leaderai 

_^>i ; of Richard Ledei 

•'/ 

vice - president v 

director of adveis 

ing and public ri 

tions. 

A step - by - a- 

Richard 

campaigri to hell 

Lederer 

the limited engie 

ment was outlined with many novel nr 

chandising aids presented, including 

filmed interview with Burton prepij 

especially for television. Following n 

seminar, the field men attending retui,?: 

to their headquarters and. between Auis 

10 and 19 will participate in regiia 

"Hamlet" meetings with exhibitors and 1 

personnel. 

Eastern circuits represented at the ."'i 

York seminar included AB-Paramen 

Theatres, Century Theatres, Fabian, E£ 

Moss, RKO Theatres. Randforce. Wse 

Reade. Schine. Shea Circuit. Sta? 

Warner and Town and Country. Alsoi 

hand from Warner Bros, were Joe Hy;,!! 

national publicity manager, and E,i 

Grossman, national exploitation-promo): 

director. 

The stage production of "Hamlet," s,r 

ring Burton, c'osed at the Lunt-Fontaji 

Theatre on Broadway Saturday '8) iii 

there will be no road tour. "Hamlet" ,il 

then be presented by Warner Bros. Septn 

ber 23, 24 in more than 1.000 theae 

across the U.S. and Canada on a rese:ei 

performance basis, with matinee and e 

ning performances each of the two day 

Ampex Promotes R. R. Owr 

To National Sales Mg. 

REDWOOD CITY. CALIF—RobertR 

Owen, former south central regional nn 

ager for Ampex Corp. with headquailr 

in Dallas, has been named national it 

manager, it has been announced by The a 

E. Davis, marketing manager. Owen il 

supervise sales and service of all Ana 

industrial, commercial and military pri 

ucts in the United States. ! 

Owen joined Ampex in 1963 after sV 

Jamiesonii 

ing as marketing director at 

dustries, Los Angeles. Previously he a: 

division marketing manager with Con:ti 

dated Electrodynamics Corp, Pasadia 

Calif. He received his education at Puiui 

University and holds a B.S. degreelir 

physics. 

UA Declares 2^2 Per Can 

Semiannual Dividend 

NEW YORK—The board of 

directorol 

United Artists, in accordance with nf 

policy announced last year, has decli?

I "the 

, work 

: three 

' 

with 

including 

for 

ik Panther Cartoon Shorts 

Be Released by UA 

EW YORK—The first new cartoon seto 

reach the screen in several years, 

;ince UPA's "Mr. Magoo" delighted film 

rons. will be ready for theatres in Deiber 

when "The Pink Fink," a one-reeler 

;uring the Pink Panther, the quaint 

nal character which enlivened the 

n titles of the Mirisch picture of that 

le, will be released by United Artists— 

;oon series also being a first for this 

ior distribution company, 

lake Edwards' Geoffrey Productions. 

'atie-Frelent; Enterprises and the Mih 

organization have combined forces to 

ite this new cartoon series for UA rec. 

The series is the brain child of Edds, 

who noted that many critics 

)Ughout the United States and in the 

i 

ign field Boxoffice, which 

main titles are an attraction in 

Tiselves">. when reviewing the film, 

ised "The Pink Panther" main titles 

of extraordinary merit and hailed 

egocentric Panther character as a 

ir" in his own right. The Pink Panther 

racter was conceived by the DePatieleng 

organization which has been comsioned 

by Geoffrey Productions and 

Mirisch Co. to develop appropriate 

n titles for their film, which was reed 

by UA early in 1964. 

1 explaining his company's venture into 

new field, Harold Mirisch said that 

rt subjects "although an integral part 

our business are much neglected bese 

they don't sell tickets. But," he 

ed, "they contribute very much to the 

lie's overall pleasurable experience of 

ig out for an evening's entertainment 

I motion picture theatre and they prothe 

exhibitor with an opportunity to 

rcise some degree of showmanship in his 

programming. "The Pink Pink" has 

1 booked with Billy Wilder's "Kiss Me, 

3id" into Grauman's Chinese in Los 

eles beginning December 18. 

Congress May Act to Ban Indecent Shows on TV 

WASHINGTON— Continued failure ol 

the television networks to eliminate excessive 

brutality, crime and sex in their 

programming may result in Congressional 

action in respon.se to appeals from the public, 

network representatives were told here 

last week by Senate Juvenile Delinquency 

Subcommittee. 

Chairman Thomas Dodd iD., Conn.i and 

Senator Kenneth Keating iR., N.Y.i told 

the networks there was a rising tide of letters 

from the public protesting crime, 

violence and .sex in TV programs. Both 

senators oppose naming of a federal control 

officer over the medium, but a.s.serted that 

unless the networks put additional strength 

in their production code, now termed 

merely a "friendly arrangement, ' public 

pre.s.suri- may lorce such ConKrcsslonal 

action. 

Hearings on the problem were adjourned 

indefinitely, but Dodd threatened to resume 

them year after year to check on action by 

the television Industry. 

Gene Kelly Honored at Locarno 

LOCARNO—Gene Kelly, star of "What 

" 

a Way to Go! 20th Century-Fox, was 

honored Sunday with the Silver Sail 

Award for the best male performance In 

the picture. "The Best Man," produced 

by Stuart Millar and Lawrence Turman 

for United Artists release, was .shown outof-competitlon 

at the Locarno Festival, 

which began July 22. 

' 

Karla was rich 

and very lovely. Why did 

she pervert the morality 

of a town ... to kill thiman 

she had loved? 

bion Pictures to Make 

c Films for Universal 

[OLLVWOOD—Hal E. 

Chester's Albion 

n Corp. has completed negotiations with 

versal Pictures to make six pictures for 

versal release, according to Edward 

hi. Universal vice-president in charge 

THeVisit 

CINEMASCOPE 

IRINADEMICK PAOLO STOPPA 

production. The first to go into pro- 

:ion early next year will be "The Best 

)t Secret of the War," based on John 

ming's book, "Always Tomorrow," about 

One in a series of provocative ads for 20th's big September release! 

Italian phase of World War II. Frank 

loff has written the screen play, 

hester plans to start preparation on 

St Kept Secret" on his return from 

idon in three weeks. He will maintain 

ces at the studio here and in London 

il the six pictures are completed. 

mageddon Books Re-ordered 

OLLYWOOD — Booksellers' re-orders 

m 

WILL snip 'EM 

II Leon Uris' "Armageddon" are being reed 

at a faster rate than for any of his 

best sellers, according to pro- 

?r Ronny Lubin. Uris is teamed with 

in to produce "Armageddon" for MGM. 

SELL'EM 

y also are partnered in two other film 

lects, "Mila 18," and an untitled screena 

Mexico revolution of 1910 

sground which Uris is now writing in 

pulco. 

OFFICE August 10, 1964 15

CALENDAR SE EVENTS 

AUGUST

. . The 

VoUcftMod êfront 

flAMOUNT PICTURES and Joseph E. 

Levine's Embassy Pictm-es announceit 

that they have extended their joint 

making association brought to a total 

!3 top-budget productions now slated 

filming. This, plus the Seven Arts 

iuction contract with Paramount pre- 

•s a busy studio and a likewise plentisupply 

of product. 

Universal another feature has been 

t 

ed to the August shooting schedule, 

at Funny Feeling." Sandra Dee starrer 

ig produced by Elliott Kastner and died 

by Gene Kelly as his first assignit 

under his producer-director-actor 

;ract. This brings to 16 the number of 

ures Universal has put before the 

leras since last January as against 

1, 

jictures made during all of 1963. The 

lie is also planning a sequel, to begin 

t year, based on their highly success- 

"McHale's Navy." a comedy that stars 

est Borgnine. Joe Flynn. Tim Conway 

Carl Ballantine. Flynn, Conway and 

antine just returned from an eighttour 

with the picture, which is prob- 

' 

one of the rare times that television 

)rs have gone on the road to plug a 

ure. 

he second young actress to be groomed 

American International Pictures as a 

,r of the featm-e," is Bobbi Shaw. Her 

tiple-pictuie contract calls for at least 

pictures in 1964 and a minimum ol two 

e in 1965. with the first to be "Pajama 

ty," which starts this month. Bobbi 

,w is a newcomer to Hollywood, her 

J professional experience has been as 

inger and dancer. AIP started their 

tractee list with Susan Hart. 

Hen Miner, writer-director, now preng 

a seagoing series at Desilu. fonned 

n H. Miner and Associates Corp. for 

purpose of making this and one other 

es with the company. The new outfit 

also produce three features, the first 

vhich. "Cherry Cove," is now in active 

paration, with Leif Ericson already 

led as one of the leads. Others to folare. 

"The Story of Jane Doe" and "The 

lir." all originals by Miner. Financing 

venture is L. W. Gordon of Boston toiler 

with capital from Texas and local 

rces. No release plans for the featm-es 

e been set. 

i'hen filming did not start as scheduled 

to screenplay revision work, producer 

rtin Poll signed Gordon Douglas to re- 

:e David Miller as director of Poll's 

amount production "Sylvia." which 

;'s Carroll Baker. George Maharis. Ann 

hern and Sheree North. Miller had to 

out because of previous commitments, 

iglas last directed "Robin and the 7 

3ds" for Frank Sinatra Enterprises at 

rners. 

.By SYDCASSYD 

Swimmer" to producer Frank Perry, author 

John Cheever now has three of his 

tomes sold to motion pictures since February. 

First two were "The Wapshot Chronicle" 

and "The Wapshot Scandal." both 

purchased by the Pakula-Mulllgan production 

company. Producer Perry Is the man 

responsible for the highly successful 

"David and Lisa." 

f 

Robert Vaughn, currently starring in 

NBC-TV's The Man from U.N.CX.E., has 

reactivated his Roberts II Productions to 

film "Shadow of Evil" next April. The 

screenplay is by Max Lamb and Harry 

Sanford, and Richard Long will direct. The 

story is based on the search for Martin 

Bormann, leading Nazi dui-ing the Third 

Reich. 

Constance Towers, starring on the straw 

hat circuit in "Camelot" with Howard 

Keel, will reactivate her Summit Productions 

to make an independent feature 

based on the life of Carole Lombard. 

The actress has a completed treatment of 

the project which deals with the famed 

comedienne's early career, commencing 

with the Mack Sennett era. 

Universal tied up the rights to "The 

Man on the Beach," simultaneously assigning 

the production to the schedule of 

William AUand. Story was originally published 

in 1957 in the Saturday Evening 

Post. It joins "The Lively Set" and "The 

Rare Breed" on the Alland schedule. 

James M. Farquharson. producer-dii'ector, 

and his associates. Ralph D. Brambles, 

producer-director-writer, and Kenneth F. 

Hopkins, producer, have founded Silver 

Screen Productions to produce feature 

films and distribute domestic and foreign 

films. President Farquharson announced 

their first property will be a feature documentary 

which is now in preparation. For 

distribution, Silver Screen will present 

the first two major Korean motion pictm-es 

ever to be released commercially in 

the U.S. They will have their American 

premiere in Los Angeles in late summer 

Richard Arlen was signed for two additional 

films by Aura Productions, headed 

by director Joe Adlcr. producer Robert. 

Longworthy and attorney David Resnik. 

The first will be "Lsland Interlude." slated 

lor shooting in Puerto Rico later this year. 

Arlen recently completed the lead role in 

Aura's "The Fun Lovers." 

Columbia entered into an additional deal 

with Charles Schneer Productions, with 

the scheduling of "River of Diamonds." 

published work by Geoffrey Jenkins. 

Schneer. who headquarters abroad, presumably 

win shoot the film overseas. 

Producer-director James B. Harris plans 

to produce and direct an original screen 

idea, tentatively titled, "Heat Wave." and 

described as a "definitive study of young 

girls today." Harris, who is currently preparing 

"The Bedford Incident " for the 

screen in association with Richard Wldmark's 

Heath Productions for Columbia 

release, will cast actress Sue Lyon in one 

of the two female leads. Miss Lyon, who 

starred in the producer's "Lolita" and 

Seven Arts-MGM's "Night of the Iguana," 

is currently under contract to Harris for 

a picture a year . title role of 

"King Rat," to be produced by James 

Woolf and directed by Bryan Forbes from 

his own screenplay, has been given to 

George Segal, it was announced by Columbia's 

Mike Frankovich. Segal made his 

" 

screen debut in "The NEW Interns and 

is currently starring in Stanley Kramer's 

"Ship of Fools." Filming on "King Rat" 

based on the novel by James Clavell. Is 

. . . Diamond 

scheduled for September 

Artists has arranged for "Apache Uprising" 

to be produced in Spain this fall 

with King Vidor directing the Albert and 

Mike Grilikhes screenplay from a novel 

by Marvin H. Albert. John Ericson was 

inked to costar with Terry Moore. The 

novel is reputed to be one of the favorite 

westerns of ex-President Eisenhower. 

FIIIIITH 

'reducer Hal Wallis' forthcoming film 

Paramount will have Hem-y Hathaway 

the director's helm. Starring John 

yne and Dean Martin. "The Sons of 

;ie Elder" is scheduled for the cameras 

October. Hathaway recently completed 

'cting chores on Samuel Bronston's curt 

release. "Circus World." in Cinerama, 

'ith the sale of his latest book "The

BOXOFFICE 

BAROMETEl 

This chart records riie performoncc of current attractions in tlie opening week of their first runs 

rhe 20 key cities checked. Pictures with fewer than five engagements ore not listed. As new ru 

are reported, ratings are added and averages revised. Computation is in terms of percentage 

relation to normol grosses as determined by the theatre managers. With 100 per cent os "normal 

the figures show the gross roting above or below tiiot mark. (Asterisk * denotes combination bill; 

Act One (WB)

' 

finally 

1 named 

I such 

. . motion 

on 

ramount Theatre 

IS Its Final Show 

;W YORK—The 3.650-.st'al Paramount 

itre in Times Square closed to the 

ic after its final performance Tuesday 

light, the last date on which American 

dca-sting-Paramount Theatres could 

ite the house. The Paramount has 

sold to Webb & Knapp, Inc. The theportion 

of the building will be torn up 

converted to office space in the near 

e, according to William Zeckendorf, 

man of the real estate firm, 

ul Raibourn. AB-PT vice-president, 

of the closing: "We certainly hope the 

ng of the theatre will not be perman- 

But if everything happens as ex- 

;d, this will be the last of it." Rain 

apparently had reference to speculathat 

the deal with W&K might not go 

iigh and that some other theatre op- 

)r niifjht take over the house. 

18 Paramount opened in November 

with considerable fanfare and a comtion 

film-stage show policy. Its openattraction 

consisted of the silent pic- 

"God Gave Me Twenty Cents" and a 

1 Murray Anderson revue on stage. 

534, the theatre dropped the stage prois 

after reconstruction and went to a 

ght-film policy, reopening after a 

I's closuie with Cecil B. DeMille's 

opatra." 

ibsequently the theatre developed the 

of presenting "name" orchestras in 

it stage, featuring "swing" bands of the 

such as Glen Gray, Benny Goodman, 

my and Jimmy Dorsey. Glen Miller, 

y James and others. Near the end of 

Id War II. the big film palace offered 

; varied stage activities, singers such 

•rank Sinatra and comedy teams such 

lartin and Lewis. In 1952. stage shows 

discontinued with only an 

sional "spot" engagement. 

was noted with some irony that the 

ire which closed out the Paramount. 

; Carpetbaggers." itself deals with the 

lay of the motion picture industry. 

me Weitman Continental 

sistant Sales Manager 

EW YORK—Norman Weitman. who 

ed Continental Distributing in Septem- 

1963 as New York district manager, has 

assistant general sales manfor 

the Continental division of Walter 

de-Sterling by Milton Piatt, general 

5 head. Weitman will continue to super- 

Continental's distribution in the 

ter New York area, 

eltman, one of the youngest men to 

a position in the distribution 

I. first joined Universal's home office 

licity department in 1947 and subseitly 

became a salesman in the Philahia 

branch office, sales manager in 

;hington, D.C., and then branch manin 

Albany and in Cleveland before 

iming eastern district manager for 

'.ed Artists' Lopert division in Philahia 

in 1959. 

Gardner Dunn, charge d'affairs of 

:h Africa, and Mrs. Dunn entertained 

I a reception at the Washington headters 

of the Motion Picture Ass'n of 

•rica for the screening of Joseph E. Le- 

"s "Zulu." 

K)K Uii.l- ROGER.S FUND—Harry Wiener, manauir cii the Willmont Theatre 

in Montclair. N.J.. presents a check for §250 to Charles .Smakwitz. Stanley 

Warner New Jersey zone manaeer. The check represents money collected by 

Wiener and his staff through store-to-store solicitations of merchants. Del Key 

Coleman, second from left is assistant manager at the Wellmont and Neil Bouquette, 

right, is chief of service. 

'Stop Shadow Boxing, Use 

Showmanship/ Says Gold 

KIAMESHA LAKE. NY.—Terming free 

TV and pay TV just "shadows on the 

screen." Melvin L. Gold, general sales 

manager of National Screen Service, told 

members of the Allied Theatre Owners of 

New York and New Jersey to quit "shadow 

boxing" with imitators and to resort to 

"Showmanship" as their "ace-in-the-hole" 

to build boxoffice revenue. 

Gold spoke before a business session of 

the Allied groups' joint convention at the 

Concord Hotel here. He demonstrated 

Cinemotion, National Screen's new animated 

theatre display service, and told exhibitors 

that this was just one of the many 

startling innovations in showmanship aids 

being developed by NSS. 

He pointed out that free TV and pay TV 

had one thing in common; in that they 

appeal only to the stay-at-homes, whereas 

theatre entertainment appeals to the gregarious 

nature of the individual. 

"The papers have been filled," he declared, 

"With figures regarding population 

expansion, the increase in leisure time 

created by automation and other factors 

that indicate there is an ever-increasing 

growth in the potential entertainmentseeking 

audience, and the need for this 

audience to fill their leisure time." He 

added that it was difficult to believe that 

all of this leisure time would be expended 

in the home, and pointed out that whereas 

television had stolen the motion picture's 

birthright in the dissemination of entertainment 

on the screen . picture 

theatres can still provide entertainment In 

a bigger and better fashion on the giant 

theatre screen. 

Gold cautioned the exhibitors not to let 

competitive forms of entertainment steal 

their most important copyright—showmanship: 

and urged them to return to more exciting 

lobbies and fronts as a means of 

stimulating renewed interest in motion picture 

theatre entertainment. 

Xaterna Magika' Bows 

At Carnegie Hall 

NEW YORK— "Laterna Magika." the 

Czechoslovakian import which combines 

motion pictures with live performers, 

( 3 

opened a six-week engagement at Carnegie 

Hall Monday a ten performances 

weekly 

1 

policy, including matinees on 

Wednesday. Saturday and Sunday. 

The presentation, which features new 

experiments with light, color, sound, film 

and theatre techniques, was first demonstrated 

at the Brussels World's Fair In 

1958. where it was awarded the Grand Prize 

and has been successfully presented since 

in London. Munich, Moscow and Vienna. 

As novelty entertainment, "Laterna 

Magika" will appeal primarily to musiclovers, 

because of Its almost complete 

presentation of Offenbach's "The Tales of 

Hoffman." which takes up three-fourths of 

the evening's entertainment, including an 

intermission between the second and third 

acts of the opera. Although this portion, 

in which startling effects are used as backgrounds 

on the central and two side screens, 

will be too "highbrow" for general audiences. 

Including most youngsters, the final 

portion of the show, "Variations." is novel, 

funny in the fashion of the old slapstick 

comedies, and thoroughly entertaining for 

Its 35-nilnutes length. Pavel Vesely. a male 

dancer, stands in front of the screen showing 

busy Prague streets, and blends In perfectly 

as he pretends to roller-skate down 

steps, dodge traffic and keep the audience 

In an uproar of laughter throughout. 

But. marvelous as is this "Breakneck 

Ride" and three other divertissements. Including 

a short history of films, treated In 

a comic vein, the first "Laterna Magika" 

presentation seems suited only to short 

engagements In the largest key cities. 

Richard Fleischer and Harry Bernsen jr. 

imported "Laterna Magika" direct from 

Prague. 

OFFICE August 10, 1964 E-1

Nothing 

: August 

I 

| 

'One Pofafo NY Opening High 195; 

3rd Smash Week of 'Molly Brown 

( 4 

NEW YORK—With only one new picture 

in its fifth week at Loew's Cinerama; 

in the Times Square area, the inde- 

"Becket," in its 20th week at Loew's State; 

" 

pendently made "One Potato, Two Potato," "It's a Mad, Mad, Mad, Mad World, in 

which got fine reviews and did strong its 36th week at the Warner Cinerama, 

business at both the Embassy and the east and "Cleopatra," in its 60th week at the 

side Murry Hill, business slumped somewhat 

Rivoli, were all down slightly but will 

during the cooler weather the first slay on even though the last-named is 

week in August — always excepting the mild, at best. 

Radio City Music Hall. After its two recordbreaking 

In addition to "One Potato," the art 

weeks of "The Unsinkable Molly house films which did strong business 

Brown." during which the Music Hall took were headed by "Nothing But the Best, 

ni almost $440,000, a third week grossed in its third week at Cinema I; "Los Tarantos," 

close to the $220,000 figure, this being 

in its fifth week at Cinema II; 

better than the opening weeks for any "Seduced and Abandoned," very big in its 

film. With the World's Fair tourists lining third week at the Coronet; "That Man 

up outside the Hall both day and evening, From Rio," in its eighth week at the Paris 

the MOM picture now seems set to play Theatre, and "Cartouche, " in its second 

into September. 

week at the new Lincoln Art Theatre. 

Elsewhere, the holdovers which did well 

(Average Is 100) 

included "Marnie," in its second and final Astor A Shot in the DorK (UA), 6th wk 145 

Baronet Good Neighbor Som (Col), 2nd wk 180 

week at the RKO Palace, where it was Beekman Mofioso Zcmthl, moveover, 5th wk. ..135 

followed by "Robin and the 7 Hoods " Wednesday 

i5i: "Good Neighbor Sam," in a Cinerama II— Los Torantos (Sigma III), 5th wk. ..160 

Carnegie Hall Cincmo—Tonco (JerandJ, Jrd wk. ..135 

Cinemo I but the Best (Royal I, 2nd wk.. .165 

fine second week at the Victoria in Times Coronet 

3rd 

Seduced 

wk 

and Abandoned (Cont'l), 

190 

Square, as well as the cast side Fine Arts Criterion Whot a Woy to Go! (20th-Fox), 

and Baronet theatres; "A Shot in the 

1 th wk Not Aval loble 

1 

DeMille The Foil ot the Romon Empire (Para), 

Dark," still doing better than most in its 

19th wk Not Available 

sixth at the Astor the Embassy One Potato, (Cinema V) ...195 

Lux East, and "The Carpetbaggers," 

Festival—The (Para), 5th wk 130 

in 

5tn Avenue The Organizer (Cont'l), 9th wk 125 

week and Trans- 

Two Pototo 

Carpetbaggers 

Neighbor Sam (Col), 2nd wk 150 

its fifth and final week at the Paramount, 

which closed permanently Tuesday 

Fine Arts Good 

Forum— How the West Was Won (MGM), 7th 

1 , as 

wk. of Showcase 135 

well as the Festival on 57th street. "Carpetbaggers" 

Lincoln Art Cartouche (Embassy), 2nd wk 165 

opened at the small Guild The- 

Little Carnegie The Servant (Landau), 20th wk. ..130 

Loew's Cinerama Circus World (Cinerama), 6th 

atre, just back of the Music Hall Wednesday 

wk. of two -a-doy 1 50 

t5i. 

Loew's State Beeket (Para), 21st wk. of two-a- 

The current week's other opening was 

day 1 60 

Loew's Tower East Yesterday, Today and Tomorrow 

(Embassy), 20th wk 120 

"The Night of the Iguana." which opened 

Murray Hill One Pototo, Two Potato (Cinema 

at the DeMille and Showcase houses Wednesday 

i5i. "What a Way to Go!" in its Normandie Musical Film Festival, 2nd wk 120 

V) 195 

11th week at the Criterion and the east 

Paramount 

theatre 

The 

closed 

Carpetboggers 

Aug. 4 

(Para), 5th wk., 

side Sutton, and "How the West Was Pans That Man From Rio (UA-Lopert), 8th wk. ..160 

Plaza—Chaplin Film Festival (5R), 35th wk 165 

Won," in its seventh week at the Forum, Radio City Music Hall— The Unsinkable Molly 

did well enough and will stay on. The brown (MGM), plus stage show, 3rd wk 225 

four two-a-day pictures, "Circus World," 

Rialto Sweet Ecstasy (Audubon i, 2nd wk 175 

Rivoli Cleopatra (20th-Fox), 60th wk. of 

two-a-day 1 20 

RKO Palace Marnie (Univ); Never Put It in Writing 

(AA), 2nd wk 160 

Business Can Be Better! 

There in nothing wrong with 

Theatre Bu8inc««B l.hat a 

"good picture" cannot cure 

unless Your Theatre lias: 

POOR SEATS 

BAD SIGHT LINES 

DIRTY DRAPERIES 

SOILED WALL COVERINGS 

Toke a good look ot your chairs and evoluate 

the facts. It they need recovering, rebuilding, 

new bocks, hordworc, repainting or respacing— 

WE ARE YOUR "MAN" 

Guorantccd work. Your choirs will be as good 

oi new. Your dropcs wilt look fresh ond inviting. 

And for safety soke wc will flameproof per legal 

requirements to ovoid possible trouble os your 

busincti 

improves. 

Call or tvrite today. 

Lstimates cheerfully given, 

NEVA-BURN PRODUCTS CORP. 

26J South St New York 2, N. Y. 

Tel YU 2-J700 

Ne'wcomers 'Sam' and 'Moll'y' 

Score 200 in Buffalo 

BUFFALO — "The Unsinkable Molly 

Brown," with a rousing 200 at the Paramount, 

and "Good Neighbor Sam," with 

the same score at the Century, led the 

first-run field here. "A Shot in the Dark" 

continued strong in its dual run at the 

Cinema and Amherst, with a healthy 170 

second stanza. 

Buffalo Island ot the Blue Dolphins (Univ) ...115 

Center The Carpetbaggers (Para), 6th wk 130 

Century Good Neighbor Sam (Col) 200 

Cinema, Amhoisl -A Shot in the Dark (UA), 

2nd wk. 

Gronodo The Fall ot the Roman Empire (Para), 

3rd wk. 105 

Paramount— The Unsinkoble Molly Brown (MGM) . .200 

Teck 633 Squadron; Wives and Lovers (Paro), 

rerun 95 

'Iguana' in Weekend Rall'y 

For 160 Buffalo Bow 

BALTIMORE— Strong weekend business 

puts "The Night of the Iguana" in the 

better gross class despite a not-too-sH 

midweek opening. "The Unsinkable Nl 

Brown" in its second week also bocf 

its boxoffice through the weekend. A s 

art attraction at the Playhouse, "A .1 

Bad Fellow," did fairly well for its r 

week. 

Charles Tom Jones (UA-Lopert), 23rd wk. ... |' 

Five West— Act One (WB), 2nd wk 

j| 

Hippodrome The Unsinkable Molly Brown (MGM' 

2nd wk 1, 

Little The Lovers (Zenith), 3rd wk ' 

Mayfair The Chalk Garden (Univ), 4th wk. . . |i 

IVe« Good Neighbor Som (Col), 4th wk |i 

Playhouse A Jolly Bod Fellow (Cont'l) . . j' 

Senator from Russio With Love (UAl, 10th wk. li 

Stanton The Corpetboggers Pare), 7th wk. . . . i| 

Town The Night ot the Iguana (MGM) [| 

'NEW Interns' Is Booked 

In Manhattan, Showcase 

NEW YORK — "The 

NEW Inte s 

Robert Cohn's production for Coluo 

Pictures, will open Wednesday il9i all 

Forum Theatre on Broadway, the Ban 

on the east side and the Guild Theatre i( 

of the Radio City Music Hall, as we ; 

Loew's Metropolitan in Brooklyn. L(,\ 

Paradise in the Bronx and other Showi 

theatres in Brooklyn, the Bronx, Quin 

Westchester and Nassau County. In e 

Jersey, "The NEW Interns" is booke i 

Loew's Jersey City and Loew's S.t 

Newark. 

'Send Me No Flowers' Sc 

For Radio City Music Ha 

NEW YORK—Universal's "Send Mi> 

Flowers," a Martin Melcher productioifi 

Universal starring Rock Hudson, Lr 

Day and Tony Randall, has been boa 

by the Radio City Music Hall for earlya 

The three stars also played in "Pillow 111 

and "Lover Come Back, " each of which.l 

played at the Music Hall to great sues 

'Summer Holiday' at Pale 

NEW YORK—American InternatioJ] 

"Summer Holiday." British-made mic; 

starring Cliff Richard and Lam-i Per 

i 

opened Wednesday 5 1 at the RKO Pa c 

the Albee in Brooklyn, the RKO 31 

Street and other theatres in the metrol 

tan area as supporting picture to W£ii 

Bros.' "Robin and the 7 Hoods." The» 

pictures will play the RKO Theatres' e\ 

ropolitan circuit, starting August 26 

Moveover for 

NEW YORK — Zenith 

'Mafioso' 

Internatioil 

"Mafioso," which played four week i 

the Mm-ray Hill Rialto theatres, move I 

the Beekman Theatre July 29 to conai 

its New York first run. 

CUT YOURPREVE 

COSTS BY USINi 

Filmack's 

TEASERETTEi 

As A Low Priced 

PREVUE SERVKi 

._„ .— irr...*iw*" 

rOU* SWCUl HAIIMS MOM DlMNOAtU a fILI 

E-2 BOXOFFICE : 

10, S6

Get On The Run! 

Head For The Big, Really BIG 

4th ANNUAL CONVENTION 

MARYLAND THEATRE 

OWNERS ASSOCIATION 

George Washington Hotel 

Ocean City, 

Maryland 

August 24-25-26 


For Business and Fun 

• Meet Fellow Exhibitors 

Get With It For Their New Ideas 

• Hear Industry Leaders 

Get With It For Bigger BoxofRce 

• See Top Show Biz' Personalities 

Get With It For A C/ose Up 


Get Your Reservations 

Have a Good Time! 

• Roof Garden Cocktail Party 

• Award Banquet 

• Ocean Bathing 

• Deep Sea Fishing 

• Boating 

• Golf 

Tournament 

Write or Wire Today: 

MARYLAND THEATRE OWNERS ASSOCIATION 

6000 Baltimore National Pike, Baltimore 28, Maryland 

OFFICE August 10, 1964 E-3

. . Universal 

. . Columbia 

. . Buena 

. . Warner 

. . Douglas 

: August 

i 

WASHINGTON 

lâve Justine of Warner Bros, home office 

and Irving Bloomberg, field representative, 

conferred with Stanley Warner 

publicist Frank La Falce on a campaign 

for "My Fair Lady," which is slated 

to open a long engagement November 24 

at the Warner Theatre. The film's original 

costumes by Cecil Beaton were shown at 

the Shoreham Hotel along with a collection 

of top designer clothes by Julius Garfinckel 

& Co. Ten stores throughout the 

country will have similar "Fair Lady" 

fashion tieups, according to Bloomberg. 

The S\V Metropolitan will be the showcase 

for "Hamlet" September 23. 24 along 

with 31 other theatres in the Washington, 

Virginia and Maryland axis. In suburban 

Washington. Warner Bros, has booked the 

Theatrofilm into the Silver, Bethesda, Virginia, 

State and Bird . . . Pedas" Circle Theatre 

completes its operetta festival of 12 

Tippi Hedren, 

musicals on August 13 . . . 

here promoting "Marnie" which will play 

a perimeter release starting August 12, told 

Umversal exchange manager Alex Schimel 

the traffic was so bad in Los Angeles that 

every one was either a "Dodger or an Angel." 

Another imposing summer visitor was 

Stefanie Powers for "The NEW Interns" 

which opened at Loew's Palace July 30. 

Miss Powers' movie career will take her 

soon to England to costar with Tallulah 

Bankhead . Vista manager Joe 

B. Brecheen booked "Thomasina" multifirst 

run in 20 neighborhood theatres and 

drive-ins . tradescreened "The 

Uvely Set" at MPAA. 

The Virginia TOA convention was well 

attended by the local exhibitors and distributors, 

including: Shep Bloom and Bill 

Zoetis, manager and salesman at 20th- 

Fox; Harley Davidson, president, and son 

Duane, Independent Theatres: Glenn Norris, 

president, and Paul Kershner, manager, 

Peninsular-Boulevard Theatres: Otto 

Ebert, MGM manager: Jerome Sandy and 

William Michalson, AIP manager and 

sale.sman: Milton Lipsner, Allied Artists, 

and John Broumas, Broiunas Theatres. 

Columbia publicist Sid Zins, on his first 

day back at the exchange after a month's 

vacation, was visited by Fred Zinnemann, 

producer and director of "Behold a Pale 

Horse!" John Thompson of the home office, 

who assumed Zin's duties during his 

absence, left for the west coast. Thompson 

will work in Columbia's Hollywood studio 

with John Flinn of the exploitation department 

. booker Billie Bennick's 

brother, who was stationed with the 

Marines for three years in the Congo, was 

a recent house guest of Mrs. Bennick. 

Harold Kimmel, Embassy Pictures manager, 

made a swing down into Virginia setting 

up key situations on "A House Is Not 

a Home" . booker Sadie Bowles 

returni'd from a vacation , . . William W. 

DIAMOND IS 

HONORED— Samuel 

E. Diamond, right, accepts a gift presented 

by David E. Milgram at a testimonial 

dinner at the Bellevue Stratford 

Hotel in Philadelphia in honor of 

Diamond, who was promoted from 

20th Century-Fox branch manager to 

eastern division manager, headquartering 

at the New York home office. 

Milgram is president of the Theatre 

owners of Pennsylvania, which joined 

with the Variety Club and the Motion 

Picture Ass'n in the tribute. 

Freidman, former booker for Lust Theatres, 

is booking for the Broumas 50-theatre 

Jimmie Lipsner, son of 

circuit . . . the Allied Artists manager, is in charge 

of Broumas' advertising and publicity and 

Michael Papamichael of theatre construction. 

Receptionist Carrol is now Mrs. Robert 

Thomas. 

Jerry Baker, manager of the 1.700-seat 

Keith's Theatre where "A Hard Day's 

Night" will premiere August 11, said about 

2,000 Beatles fans "literally mobbed the 

boxoffice to buy tickets" the first day of 

the advance ticket sale . . . Washington 

chapter members of WOMPI expecting to 

attend the convention in St. Louis September 

16-20 are president Doris Chown, 

Wheeler Films: Catherine Murphy, MGM; 

Margaret Hillier, Lust Theatres, and Eileen 

Olivier of 20th-Fox, with her husband. 

John Thompson, from Columbia's home 

office, is subbing for Sid Zins who is on a 

month's vacation. Thompson's first visitors 

were the producer and director of the 

English "Nothing But the Best," David 

Deutsch and Clive Donner of Royal Films. 

First Representative Picked 

For 'Lovers' College Unit 

NEW YORK—Robert Goldman, son of 

Marvin Goldman, vice-president of the 

Motion Picture Theatre Owners of Metropolitan 

Washington, has been selected as 

the first MGM campus representative in 

the college publicity unit set up for "The 

Young Lovers." 

The college unit was set up recently 

under the direction of Emery Austin and 

Charles Reinhart to formulate the advertising, 

publicity and promotion for the 

picture. The group now is selecting representatives 

in 50 major universities to 

guide the local campaigns for the film in 

cooperation with MGM field press representatives. 

Dave McGrath is MGM coordinator for 

the unit on the Samuel Goldwyn jr. production. 

The film, dealing with the morals 

revolution on modern-day college campuses, 

will go into national release in late 

October. 

BALTIMOR 

Tôre than 100 teenage girls were in a 

July 31 at the Glen Burnie Mall 'Je 

atre to buy tickets to a Beatle movie ia 

wouldn't be showing until the 12th. b 

first appeared at 6:30 a.m. George Ship 

manager of the theatre, expected the h..g 

would be sold out for opening day be.r 

the film, "A Hard Day's Night" arrive; 

vice-president of here 

. . . .c 

Jay Ordan, assistant to Tom Rodirs 

was Trans-Lux, fm 

Mike Klein, \.t 

New York on bi^siness . . . 

ner Bros, representative in this terrii^ 

has been transferred to Buffalo. He a 

honor guest at a farewell luncheon ge; 

by Abel Caplan, owner of the Westway 

. 

Thomas Patrick Finn sr., financial see 

tary of the projectionists Local 181, n 

his wife Marie will celebrate their gee 

wedding anniversary August 26 

Armstrong, president of Allied SVji 

Ass'n, attended the annual picnic u 

Tuesday of Allied Motion Picture Their 

Owners of Maryland at Bay Ridge. Geg 

Brehm, president of the Maryland I't 

also was there. 

Jack Whittle, president of the Maryn 

Allied group, and Mrs. Whittle, are sp d 

ing almost every weekend this seaso i 

Ocean City . . . The Pike Theatre Cori ( 

Rockville, headed by Nathan Shor, it 

joined the Maryland TOA. 

Robert Ashcroft, manager of the Brie 

way Theatre, took off August 3 on ari 

through the south where he plans to ctt 

bine business with pleasure . . . Natt Hlf 

don. maintenance supervisor for JF ',« 

atres, retm-ned from a vacation in e 

Hampshire . Connellee, o,i( 

of the Elk Theatre at Elkton. was in.E.t 

. 

more to attend a business meeting. 

Glenn Norris, head of Peninsula Bdt 

vard Corp., Washington; John Broua 

head of Broumas Theatres, Washinpi 

and Ed Rosenfeld of B&K Theatres, !i 

ver Spring, were in Baltimore to fuiii 

plans for the Maryland TOA's fourthit 

nual convention August 24-26 at the Gfs 

Washington Hotel, Ocean City. Hera 

Kopf of the Wicomico Theatre, Salislj 

is convention chairman. 

Reade-Sterling Managers 

In Showmanship Drive 

NEW YORK—Theatre managers oftl 

entire Reade-Sterling circuit are con.t' 

ing in a summer-long dri\'e to improve;! 

net profits of their individual houses r 

each manager will win a cash awai 

he equals the net profit budgeted foih 

house and wull receive bonus prizes if 

betters the net. according to Sheldon Qu 

berg, executive vice-president. 

Three supplementary contests have li 

been established for the summer, runir 

through Labor Day. each with cash aw d 

Five will be given for the best promote 

campaigns on any five pictures playe t 

each theatre during the drive and ma^f 

ers can also win cash awards for inc:s: 

ing the gross of the summer Kiddie fo 

series all are running. Prizes will als I 

awarded for the best decorating of refnf 

ment stands. 

Nick Schermerhorn. vice-presidentf( 

theatre operations, and his assistant, .h 

Balmer, are coordinating the drive. 

E-4 BOXOFFICE : 

10, 9'

' 

direction 

; Co-Chairmen 

^^^^Hl 

H. O'Brien From Europe 

n\h British Plans Set 

NEW YORK— Kubtrl H. OBricii. piosliit 

of MGM. ictuincd from a ten-day 

BROADWAY 

ÊRWIN BLOCH has assumed his new 

duties as advertising manaKcr for 

^ 

1 Ai'beid N. 

and other Mirisch pictures. * • • ident. 

ton. 

Gottfried Relnhardt. who will produce and 

tour of the company's 

direct "A Gift From Heaven" (or Paramount, 

got In from the coast before depart- 

European operations United Artists. Bloch 

over the AuRust 1 

comes to UA from 

ing for England and Munich, where the 

weekend with the announcement 

Paramount Pictures, 

picture win be made. 

of two where he was assist- 

• 

'I 

Y 

more MGM prop- ant to the advcrtlslnR 

Frank Hernandez, formerly assistant 

\ ^ erties 

^^^^ 

to be filmed at manager. Previously 

manager of the new Festival Theatre, operated 

by Jo.seph E. Levine In association 

V^j^^^ the British Studios in he was associated 

1965. Currently film- with the Donahue 

^^H^^^^H ^^^^^^^1 

& 

with James J. Mage, has been promoted to 

ing in England and Coe Advertising 

manager. Hernandez was married Sunday 

Ireland are "Operation Agency, assigned to 

i2i 

^^y^^^^l at St. Joan of Arc Church In the Bronx 

^^mi '^^^^H Crossbow." 

the Metro-Goldw^yn- 

to Aida Avilla. 

^î started late in August Mayer and Fred Zinnemann. producer-director 

of "Behold a Pale Hor.se" 

Columbia 

bert II. O'Brien at the British studio Pictures accounts. A 

for Columbia Pictures, arrived In New York 

with Sophia Lorcn, graduate of the City Merwin Bloch Monday of "A House Is Not a Home." 

Saturday i8>. "A Thousand Clowns." 

president of the Lodge, 

the 

he sale 

Fred Coe-Arthur Cantor picture which 

of $25 contribution share ceriates, 

with one 

was filming at the Michael Myerberg 

Charles Cohen, director of exploitation, 

of the purchasers to 

Studio for the last ten weeks, finished 

!ive a accompanied him. 

1965 Cadillac sedan, which has 

• 

shooting the end of July. 

1 Cinema Lodge's principal fund-raisactivity 

for several years, will culminwith 

a luncheon at the Hotel Astor Depresident 

and general sales manager, ABC-TV of Canada 

Rube Jackter, Columbia Pictures viceber 

8 at which the winner will be se- is back from a two-week swing through key ALBANY—ABC-TV Films of Canada. 

;d. Last year, for the first time the distribution centers, including San Francisco. 

Inc.. has been chartered to deal in film, 

Los Angeles, Kansas City. St. Louis, tape, television and theatrical programs, 

750 certificates were sold and Rubin 

is to duplicate this all-out effort. 

Dallas. Chicago, etc.. to meet with exhibitors 

al.so sports news, entertainment, musicals, 

on late 1964 product while Roger Hur- 

literary and artistic works, whether live or 

lock, vice-president and chairman of the 

oned 

on tape. The incorporators. Eleanor Hirn. 

to Board of Ascap budget committee of Allied Artists, left Jeanne Mahone and Mae Lotti. gave an 

EW YORK—The board of directors of Monday (3) for a twô-week swing of several 

AA domestic branches. * * * Jeff St.. New York City. Leonard H. Golden- 

address c/o Jerome Golden. 7 West 66th 

American Society of Composers, Aus 

Livingston, vice-president and national director 

son and other officers of ABC Films. Inc., 

and Publishers has named Louis yins. president of Chappell & Co., to 

of advertising and publicity for the certified they had no objection to the name. 

out the unexpired term on the Ascap Mirisch Corp.. is in New York for meetings 

d of his late brother. Max, who died with United Artists executives on the campaign 

Paramount's "Where Love Has Gone" costars 

12, according to Stanley Adams, Ascap 

Bug" 

for "Kiss Me. Stupid." "The Satan 

Michael Connors and Joey Heather- 

omcE August 10, 1964 E-5

pay 

. . . Oskar 

. . Fox 

^(uida(€ 

^cfrcnt 

\J17HETHER the dominancs of the two exhibition 

circuits as outlets for British 

fUm is in the public interest" to quote 

Edward Heath, the minister in charge of 

Industry, Trade and Regional Development, 

will be decided through an investigation 

into the supply of feature films to exhibitors 

conducted by the Monopolies Commission. 

The minister announced his decision 

last week in the House of Commons to 

tackle the criticisms of ABC and the Rank 

circuits, wh'ch had come to him via certain 

quarters of the film trade and had been 

presented with some point in the recent report 

of the Films Council. The legal conditions 

for this investigation are satisfied 

by virtue of the fact that between them 

ABC and Rank are respon.sible for taking 

more than one third of the films supplied 

for exhibition in the United Kingdom. The 

actual terms of reference of this investigation 

haven't been officially .stated, but will 

be made public after they have been sent 

to the Monopolies Commission. 

In his House of Commons statement 

Heath declared: "I am now satisfied that 

the appropriate way to deal with the matter 

of the dominance of the exhibition circuits 

is to have the supply of cinematograph 

fi'ms for exhibition investigated by an independent 

body with full access to all relevant 

material. I have accordingly decided 

to refer this matter to the Monopolies 

Commission for investigat'on and report. 

In the course of its investigation the Commission 

will be ab'e to take into consideration 

have not been officially stated, but will 

Cinematograph Films Council." 

By ANTHONY GRUNER 

Pay television over here is showing its 

paces, although the first programs using 

the subscriber system does not look as if it 

will be on the air before March 1965 and 

maybe later. Last week British Telemeter 

Programs, Ltd.. which is backed by Paramount, 

British Lion, Granada and Time 

and Life, Inc., announced that it had acquired 

the first license to begin operations 

as a pay television programming company 

for a three-year trial period. Chairman of 

the company David Kingsley stated that 

his colleagues were more than satisfied 

with the Telemeter box. but the problem 

was securing the programs. As it was a trial 

run. they were limiting the audience in 

their territory four boroughs in southwest 

i 

London) to 2,500. This figure would constitute 

a reasonable sample poll to judge 

whether or not pay TV could work and 

pay for itself in this country. 

There are four other companies who have 

been designated areas on which the experiment 

will be based. Unlike Telemeter 

Programs, Ltd., they are in no hurry to 

rush ahead until they have acquired from 

the U.S. more experience know-how and 

program material. And even the former 

while hoping to get on the air by March of 

next year was making no promises. In the 

words of Kingsley, "now we have to go 

after programs and it may be very difficult 

for us to start ahead of the other 

I 

four television companies! on purely 

a cost basis." It was a question of limiting 

capital investment during the experimental 

period. 

The type of programs TPL will show include 

British and American feature films, 

special national and local sporting activit-es 

and many educational and minority 

programs. The price range for subscribers 

would be between 50 cents and a dollar 

and a quarter. 

Under the experienced and energetic 

leadership of Elmo Williams, the man in 

charge of European production for 20th 

Century-Fox, the company is steadily 

building a pool of creative talent second 

to none over here. While in few cases are 

these producers, directors, writers and stars 

on an exclusive basis, the healthy flourishing 

and progressive state of the company is 

attracting the best in the industry to the 

WARNKR IN LONDON—Jack L, Warner, president of Warner Bros. Pictures. 

Inc.. paid a visit to the Associated British Picture Corp. studios where Delmer 

Daves is currently producing and directing "The Affair at the Villa Fiorita." 

from his own screenplay based on Rumer Godden's best seller. On the set (from 

left) are: Oswald .Morris, director of photography on the film; Robert I^nnard, 

castinc directr)r: Rossano Brazzi. who costars in the film; Warner; Wolfe Cohen, 

president of Warner International; Gerry Blattner. Warner Bros. Kuropean chief; 

Delmer Daves, and James Wallis. head of ABPC studio operations. 

Fox banner. Two such examples of 

talent are John Guillermin. the featur 

rector, and Stanley Mann, the Canai; 

born scriptwriter. Guilleimin on \ 

strength of his latest Fox feature, "i. 

of Batasi." has been put under coni 

for four pictures—the first of whic 

"Rapture." which has been writtei 

Stanley Mann, The latter who has 

cently been overhauling a numbe 

scripts for Fox is shortly to be givei 

chance with a producer-writer assignr.' 

The London opening of the Warner 

' 

motion picture production of "My 

Lady," starring Audrey Hepburn andi 

Harrison, will be a Royal Charity Preii 

next January 21. at the newly refurb" 

Warner Theatre, according to A 

Abeles. vice-president and Contini 

manager of Warner Bros. Internatiorl 

The premiere, to benefit the Eci 

Mountbatten Trust, will be honored bi 

presence of HRH Princess Alexandraj 

the Hon. Angus Ogilvy. Also attendinn 

be Jack L. Warner, president of W.i 

Bros, and producer of the Alan Jay Leu 

Frederick Loewe musical play: Gi 

Cukor. who directed the production.! 

the picture's stars. Rex Harrison anc,^ 

drey Hepburn. 

The Warner Theatre recent'y reojr 

after being redecorated and equippe.: 

70mm projection at a total cos, 

$322,000. 

... 

ji 

started shooting a all-location pni 

tion of 

News in brief: Hammer Films hafli 

new 

duced 

"The 

by 

Secret 

Anthony 

of Blood 

Nelson 

Island.")! 

Keys anc ( 

reeled by Quentin Lawrence. The ca: i 

eludes Jack Hedley, Barbara Shelle\a 

Patrick Wymark. It will be in Easn 

Color and widescreen and is. in factt 

screen successor to the record-smaii 

"Camp on Blood Island." The feature 

be for Universal release. Hammer alsî 

be starting soon for Columbia "Fanii 

a suspense story starring Tallulah In 

head and Stefanie Powers, adapte 

Richard Matheson from Anne Blaiiel 

novel. "Nightmare." Anthony Hind!« 

produce while Sylvio Narizzano will tt 

Werner, the young German ,t( 

has been cast to play one of the stri 

parts in "Epitaph for an Enemy." 'li 

20th Century-Fox will make in Nornn 

starring Cliff Robertson. Red Buoi 

Irina Demick and Francoise Rosay. Fsx 

Parrish will direct and Paul Graetzjr 

duce. The story is of a young GI no 

asked to take a group of evacuated Fni 

people back to the Normandy in\'3i( 

beach . has signed Gunnel ;i» 

blom. the Swedish star, to a longM 

contract. Her first film for the conai 

will be "Rapture." in which she wilDli 

opposite Melvyn Douglas. Dean StO(*'i 

and Patricia Gozzi. Miss Lindblon h 

appeared in many Ingmar Bcrgmaipi 

tures. including "The Silence" . . M 

Charles Schneer picture for Columbi is 

big adventure story, described as a "nitei 

' 

King Solomon's Mines." entitled "Ri'r 

Diamonds." written by Geoffrey Jef'i' 

Stanley Warner Divider 

NEW YORK—The Stanley Warner 

has voted a dividend of 30 cents a 

the common stock, payable August 

stockholders of record August 10. 

E-6 BOXOFFICE August 1019

• 

to 

, is 

. "Yesterday, 

. . The 

. . Ken 

. . The 

. . . George 

. . Freddie 

I 

mostly 

. . Production 

LBANY 

jlkie-talkie sets are rated an indispensable 

means of communication as Isedrive-in 

theatres. General manager 

Barrin^ton gave a brief demonstraof 

the two-unit operation for an insted 

spectator in the parking lot adnt 

to Harold Gabrilove's RTA build- 

991 Broadway. He reported the small, 

tweight. leather-cased units make it 

talk from the front of an automo- 

• 

to staffers in the rear. Shoulderg, 

they have a small antenna which 

be raised. Dave Marks' Fort Oraniê 

io Co. stocks the walkie-talkies. 

. 

jm Morton, new salesman for Warner 

in the Boston and Albany areas. 

5. 

?duled his first trip here. Morton, who 

advanced from booker after the proion 

of Martin Herman to branch manexpects 

to spend a week each month 

', 

he Albany zone. Herman had followed 

same schedule Reuter. apited 

Buffalo manager for United Artto 

replace Bob Friedman, moved to 

larger Philadelphia office, checked in 

I Dave Letto. new UA Albany sales- 

1. Friedman is a onetime salesman for 

I'ersal in Albany . son of Lewis 

iuinberg, well known in local film cira 

summer employe at the John 

tletoe book shop. He will enter his 

ind year at Hrown University, Provi- 

:e, R. I., next month. Dad, a graduate 

;hat institution, slated a vacation on 

e Cod. 

. 

ominic Carillo's Hudson River Drivenear 

Mechanicville turned cars away 

the first Saturday night screening of 

. . . The 

e Unsinkable Molly Brown" 

sevelt. in Hyde Park, advertised "World 

niere" or "One Potato, Two Potato" 

Today and Tomorrow" 

into its fourth week at Stanley War- 

t 

Delaware Sara-Pla Drive-In 

reen Saranac Lake and Lake Placid 

led later than usual this season, but 

low rolling. Ernie Stautner. player- 

;h for the Pittsbm-gh Steelers of the 

ional Football League, and his brotheraw 

Ed Hoffman own the automobiler. 

itner. currently in training with the 

was recently quoted by an Albany 

!lers, 

er as saying he would move to Pitts- 

!h. He first played the grid sport with 

centian Institute of this city. 

"Hamlet" seminar for managers of 

21 Albany exchange district houses 

iced to present Theatrofilm's production 

he Broadway legitimate drama starring 

:iard Burton will be held August 13 at 

uptown Madison Theatre. WB Man- 

Herb Gaines notified the guests that 

seminar starts at 10:30 a.m. Featuring 

exhibition of a Hurton trailer to be 

i as a cross-plug, the seminar will run 

il noon. Floyd Pitzsimmons, WH exteer 

covering Boston and Albany terries, 

will outline the techniques deemed 

to sell screen-Shakespeare. Each attendee 

will receive a "Hamlet" kit. Home office 

men from Schine and Kallet circulUs analso 

expected to attend: also Ella Meres 

01 Sylvan Left's Community in Hudson: 

Mrs. E. Schliter, Jim Benton's Strand, 

Plattsburgh: Mrs. E. Abrahams, Lloyd 

Bridgman's Harte. Bennington. VI.: Rocky 

Segar, operating the American in Canton: 

Bill Keener, Capitol in Rome: Don Blair, 

Kallet in Oneida: John Kelly, Community 

in Saratoga: Dave Weinstein, Hellman, 

Albany: Phil Rapp, Proctor's in Schenectady: 

Sid Sommer, Troy in Troy, and 

Adrian Ettelson, Fabian district manager. 

Bill llebrrt, assistant general manager of 

Iselin Drive-ins, became father of a baby 

daughter named Patricia Corine. Paul and 

Pam, both under 4, are his other children 

Powers, a Ritz stagehand, and 

his wife returned from a vacation spent at 

South Hero on Lake Champlain and Saranac 

lake fishing. He said there were 

thunderstorms daily while he was fishing 

on Champlain . Collins, Ritz projectionist, 

attended a lodge convention in 

New York City and saw two Broadway 

plays. Fritz Koppe, also in the Ritz booth, 

was fishing at the Sacandaga reservoir. 

Elmer H. Schlicht. veteran of 40 years 

in the hotel business here and abroad, is 

new manager of the Schine-Ten Eyck. He 

comes here from Gene Autry's Sahara Inn 

just outside Chicago, Schlicht started in 

the kitchen of a Switzerland hotel as a 

youngster. 

Amherst Mall Twin 

Will Cost Million 

BUFFALO—A million-dollar twin theatre 

will be constructed at the Boulevard 

Mall in suburban Amherst by Forest City 

Enterprises of Cleveland, developers of 

the shopping center, and General Cinema 

Corp.. headed by Richard A. Smith. 

Construction is scheduled to get under 

way in 60 days with a spring opening 

planned. One auditorium. Cinema I, will 

seat 1,000 and the other, to be named 

Cinema II, will accommodate 500. A "quick 

buy" ticket booth will be Installed in the 

common lobby. 

The twin theatres will present two features 

simultaneously or at other times 

feature the same film on both screens. 

The auditoriums will be available for community 

use during noncommercial hours. 

"This is in line with our aim to accent 

community service." said Kevin Sullivan, 

president of the Boulevard Mall Merchants 

Ass'n. 

Amherst supervisor Harry Jones said the 

theatres should add to the community's 

cultural life. 

There will be a lobby art gallery, pushback 

seats, and latest type projection and 

sound. 

General Cinema operates 71 theatres and 

drive-ins over the country. 

BUFFALO 

Tony Kolin.ski, manager at Warner Bros. 

has i.ssued Invitations for a special 

afternoon seminar on "Hamlet" for 

Wednesday il2i In the .screening room at 

498 Pearl St. The showmen will be given 

a special Hamlet kit containing all the 

tools exhibitors need for promotion of the 

engagement and they will sec the .special 

theatrical trailer that Richard Burton 

made. 

Charlie Funk, managing director of the 

Century Theatre, was all In at the close of 

the day July 29. when the advance sale of 

tickets for the western New York premiere 

August 10 of the Beatles' "A Hard Day's 

Night," was held. There were long lines 

teenagers I 

at the boxofflce all day 

to buy the tickets. There will be six .shows 

on the 29th at the Century. Advance tickets 

also were sold at the Aero. Sheridan and 

Star drive-ins for showings the .same day 

and night. The regular presentations at all 

four locations will start the next day. There 

were crowds also at the drive-ins. which 

are announcing a special price of $5 per carload 

for the premiere. 

FCC commissioner Lee Loevinger. speaking 

before the New York State Broadcasters 

Ass'n executive conference In Cooperstown, 

said that news and public affairs 

programs on radio and television was not 

just good programming but a matter of 

bread-and-butter broadcasting. "You may 

run out of feature films and other program 

products, but as long as society exists there 

will be news and public affairs." he said. 

Ardis Smith, drama critic of the Buffalo 

Evening News, wrote in his column: "The 

wonderful world of entertainment. Received 

at this desk today from a Buffalo 

florist, a long box bound with satin ribbons 

and a beautiful bow: inside a single 

carnation with a two-foot stem, actual or 

simulated, in whose leaves w-ere entwined, 

a chaste and starchy envelope, containing 

the following: 'Tony Richardson's 'The 

Loved One' . Starts Today 

... By MGM-Filmways.' Richardson Is 

the director of 'Tom Jones.' There is something 

about telegraphing a white carnation 

apiece to a minimum of 600 movie reviewers 

that evokes the true heart of Hollywood 

and author Waugh's ghoulish 

laughter." 

"Circus World" received a Hollywood type 

western New York premiere at Loew's 

Teck Wednesday '5i showing 14 performances 

a week. According to Manager 

Tom Harmon, the attraction will be the 

only showing during the run within a 

radius of 100 miles. The Teck pioneered in 

the presentation of Cinerama in western 

New York a half dozen years ago. 

UA's "A Thousand Clowns" is being produced 

by Fred Coe and Arthur Cantor. 

BOONTON, N. J. 

Large Cora 

Greater Crater Area 

MAXIMUM LIGHT 

Evenly Distributed 

Blumbcr^ Bros., Inc., 1305 Vine Street, Philodelphio—Wolnut 5-7240 

Notional Theatre Supply, Philadelphio— Locujt 7-6156 

Superior Thcotre Equipment Company, Philodelphio— Riltcnhouê 6-1 4J0 

Notionol Theatre Supply Co., 500 Pearl Street, Buftolo, N.Y.—TL 4-1736 

Chorleslon Theatre Supply, 506 Lee Street, Chotteifon 21, Wejt Virginio 

Phone 344-4413 

Stondotd Theoire Suonlv. Greensboro, N. C, 21S E. Woshingfon St. 

Ohnnr: Broodwov 2-616S 

COFFICE August 10, 1964 £-7

. . Robert 

. . Dewey 

. . Joseph 

. . Janet 

. . Joseph 

SMPTE 

| 

Stone Ridge Is Opened 

In Rochester Suburb 

ROCHESTER, N.Y, Thu Stone Ridge 

Theatre, first motion pictuie house constructed 

here in years, was opened by 

Morris Slotnick and John Martina in the 

subuiban village of Greece with fanfare 

and oratory. 

An orchestra provided background melody 

for the 350 invited guests. There were 

enough flowers in the lobby to bury a 

potentate. The traditional ribbon-cutting 

was conducted by state senator Thomas La- 

Cerne. and on hand to send the Stone 

Ridge off in a vapor of oratorical resplendence 

were Vincent Tofany. supervisor 

of the town of Greece, and Monroe 

County sheriff Albert W. Skinner. 

The Stone Ridge is the first theatre 

built from the giound up in the Rochester 

area in 16 years. It is 60 feet wide and 

125 feet long and its screen can be expanded 

to a length of 36 feet. Its sound 

system is transistorized. Its interior is 

black and white, a daring venture in interior 

decorating. Slotnick and Martina 

followed their own ideas and the theatre 

is a radical departure from the usual. 

Slotnick is reported to have said that 

he is contemplating the opening of another 

shopping plaza theatre, with construction 

to start in three or four weeks. 

He declined to say in which shopping center 

the theatre would be located. 

One of the artistic touches in the lobby 

of the Stone Ridge is the black and white 

photographs rescued from the archives of 

the Dryden Theatre. They include some of 

moviedom's greatest artists in typical 

poses—Valentino, Jean Harlow, Marilyn 

Mom-oe. Gary Grant, Charlie Chaplin and 

many others. 

Paul Keogh Succumbs 

BUFFALO—Paul Keogh, Metro-Goldwyn-Mayer 

advertising account manager, 

died Tuesday 1 4 ) following surgery at the 

Buffalo Veteran's Hospital. He was 32 

years old. Keogh began his career at MGM 

in 1959 as an auditor attached to the accounting 

department. He is survived by his 

wife Irene. 

Paramount has launched a search for 

the true root of the word "patsy" as used 

in "The Patsy" and requests that readers 

who think they know contact the Paramount 

publicity department by letter. 

DRIVE-IN SCREEN SURFACING 

Twice the Briohtncss—Sharpv 

ON BETTER DRIVE-INS EVERYV/HERE 

THE GEORGE ENGLISH CORP.— Berwyn, Pa. 

.S»tlori»Mt SotiIm . . UKrtlure . . Tfl. Nl»t»r« 4-436J 

THEATRES FOR SALE 

D* luxe Deighborhood. 900 si at theatre 

n melropolitan DoUts, Tr.-xas, hoavily DOpilatod 

oroa. Excullent widoscreen, CinenaScopo. 

Stereophonic equipment, lu- 

:r

About 

. . Hush. 

£WS AND VIEWS OF THE PRODUCTION CENTER 

MPAS Committees 

nounced by Freed 

LLYWOOD—Membership of four adal 

special commiUees of the Acadeniy 

otion Picture Arts and Sciences was 

meed by Arthur Fi-eed. president. 

ng to nine the number of groups 

ized to date. 

committees are: 

? 

\ suhiccts branch executive committee— Hal 

jnd Horry Tytle, co-choirmen; Joseph Arisen, 

[inrwy. Ken Peterson, Leo S. Rosencrans, Adrian 

y. 

•rol membership committee—Richard Murphy, 

an; Horry Brond, Macdonold Corey, Hoi Elics, 

. Metzler. 

iC bronch executive committee— Elmer Bernind 

George W. Duning, cochairmen; Jeff Alex- 

Jock Brooks, Gene de Paul, John Green, Bronis- 

Oper. Joy Livingston, Jerry Livingston, Honry 

II, Arthur 

?rs bronch 

Morton, Robert 

executive 

B. 

committee— 

Sherman. 

Richord Murhairmon; 

Marvin Borowsky, Warren Duff, Ivan 

Edmund H. North, George Sea ton, Daniel Toro- 

ibership of the awards rules policy, awards probuilding, 

finance, and forum and screening 

ftees were announced lost week eight 

nal committees remain to be formed. 

sician Wages in 1963 

Over Million Dollars 

)LLYWOOD — The improvement in 

r studio and independent motion picproduction, 

plus a record year in telei 

filming, is reflected in $6,131,242 

ngs of members of Local 47 of the 

lean Federation of Musicians for 1963. 

ir studio pictures and television film 

ues to the musicians were up $333.- 

2 last year, and revenues from indeent 

studios increased a $681,555.21 

Combined income gave the musicians 

tal increase of $1,015,396.43 in 1963 

the previous year for their work in 

res. television and independent theal 

production. 

rman Award for 'Irma' 

:RLIN — Billy Wilder's "Irma La 

e" has been awarded the Golden 

;n, top honor of the German exhibiwhich 

is presented only to films which 

attracted more than 3.000.000 patrons 

:ie year. The Mirisch Co. picture for 

sd Artists release passed that mark 

In five months after it was released in 

lany last September. This is the f'r.'-t 

a foreign film has won the award, 

h has been given only to two German 

• in the past. 

Cedric Hardwicke 

W YORK—Sir Cedric Hardwicke. 71. 

1 

an English-born actor of stage and 

X died Thursday 6 > from emphysema, 

;g ailment, at the University Hospital 

where he had been a patient about 

weeks. 

(Hollywood OIHce—Suite 320 at 6362 Hollywood Blvd.) 

Both Sides on Pay TV Proposition 

Ready Drives for November Votes 

LOS ANGELES—The Fair Trial for Pay 

TV Council, representing technicians, 

craftsmen and artists in the entertainment 

industry, began the first of a series of Invitational 

briefing and information sessions 

for the council's speakers bureau 

Tuesday i4i evening. 

The .speakers bureau will operate under 

the direction of William Bolte. behavioral 

science consultant, author and lecturer, 

and will meet Tuesday and Friday evening, 

for the next four weeks. After "graduation," 

speakers will appear at groups and 

organizations requesting information on 

Proposition 15 which appears on the November 

election ballot and seeks to outlaw 

home pay TV. 

Dana Andrews, president of the council, 

and Ralph Bellamy, vice-president, were 

present at the first se-ssion. 

Proposition 15 would not permanently 

bar pay TV from California, only abolish 

the subscription television monopoly 

granted by last year's legislature, Frederick 

C. Dockweiler. southern California 

chairman of the Citizens Commltte for 

Free TV. declared Monday (3). 

"The pay TV promoters have been telling 

the public that Proposition 15 is an 

unconstitutional attempt to legislate free 

enterprise out of business," Dockweiler said. 

ACCEPTS APOLLO AWARD—Cary 

Grant accepted the Apollo Award as 

most popular actor of 1964 from Mrs. 

Russell H. Pesante. president of the 

Patrons of Fine Arts, as the result of a 

survey conducted by that organization. 

The award is given annually to the 

favorite motion picture actor or actress 

representing wholesome family 

entertainment. Grant has just completed 

"Father Goose" for Universal. 

"Nothing could be further from the truth. 

The way would still be clear for pay TV to 

operate In California by proper application 

to the FCC. 

"Proposition 15 Is designed to Invalidate 

California's pay TV law. This legislation 

rushed through the legislature In just eight 

days, in the guise of a taxation measure, 

granted sub.scription television a pay television 

monopoly by permitting it uncontrolled 

use of telephone company rights-ofway 

and easements over public and private 

property. 

"Subscription television now Is using 

these rights-of-way. granted for a public 

utility purpose in the public interest, for a 

completely different purpose for its own 

private gain, with no controls whatever. 

"Pay TV will have the same opportunity 

to go into business as it did before the 

highly questionable assembly bill 11 was 

passed. But it must go through proper 

channels, as all over-the-air pay TV operators 

must do." 

Winchell Sues Over UA 

Use of Name Oswald 

LOS ANGELES— Ventriloquist Paul Winchell 

filed suit in Superior Court here 

against United Artists, charging unauthorized 

use of a character named 

Oswald which Winchell claims he created 

in "For Those Who Think Young." Winchell 

asks an injunction against further exhibition 

of the film and display of advertising. 

Producers Howard W. Koch. Aubrey 

Schenck. Hugh Benson, director Leslie 

Martin and actor Bob Denver also were 

named in the suit. 

New 'Charlotte' Shutdown 

HOLLYWOOD—Joan Crawford's 

failure 

to regain her strength again forced producer-director 

Robert Aldrich to close down 

his "Hush . Sweet Charlotte" at 

20th-Fox for the second time. 

New Pact to Dick Lyons 

HOLLY'WOOD— Richard E. 

Lyons. MGM 

producer, was signed to a new multi-picture 

pact by studio head Robert M. Weitman 

and given "Welcome to Hard Times" as his 

next project, to roll next February. 

Embassy Pictures has prepared a brochure 

giving step-by-step instructions on 

doing "The Zulu Stamp." a war dance from 

the film. "Zulu." 

mcE August 10, 1964 W-1

now 

Paul Ford and DeFoi 

Dicker on Film Plan 

HOLLYWOOD — Paul Ford, curntl 

starring in his own television series, 'h 

Baileys of Balboa, is negotiating a ei 

with Don DeFore to star with the lattc 1 

"St. Francis Picks the Horses." a screerls 

by Peter Milne. The current plan iff( 

Ford to star in the film next May. di.n 

the first hiatus from his teleseries. DeF-e 

Hanover Productions, with Harold Lew i 

producer, would combine with Ford's w 

production company on the projected ?a 

ORDERS SINSIUNE COACH—John Marpole. chief barker of the Variety 

Club of Northern California, hands Harry Reynolds an order for a SIO.OOO Variety 

Sunshine coach, which will be used to transport handicapped children in 

the San Francisco Bav area to recreation spots and sports events. Marpole is 

wearing an Elder Statesman tie presented to him by Jim Carreras, Variety International 

chief barker, in recognition of his philanthropic activities durmg two 

terms as Tent 32 chief barker. 

Fox Executives Check 

New Feature Footage 

HOLLYWOOD—Seymour Poe and Jonas 

Rosenfield jr.. 20th-Fox executives, arrived 

from New York for conferences with 

Richard D. Zanuck. vice-president in 

charge of production, and to look over footage 

of at least ten major feature films in 

various stages of production and editing. 

Included in the screening schedule for 

Poe. executive vice-president, and Rosenfield, 

vice-president in charge of advertising, 

publicity and exploitation, are the following 

pictures which have been completed: 

"Fate Is the Hunter," Glenn Ford. Suzanne 

Pleshette. to be released in October. 

"Rio Conchos." Richard Boone, Stuart 

Whitman, Tony Franciosa. to be released 

in November. 

"Goodbye Charlie." Tony Curtis. Debbie 

Reynolds. Pat Boone, to be released at 

Christmas. 

"John Goldfarb, Please Come Home," 

Shirley MacLaine, Peter Ustinov, to be 

released at Christmas. 

"The Pleasure Seekers." starring Ann- 

Margret. Carol Lynley. Tony Franciosa. to 

be released in February. 

"Erasmus With Freckles." James Stewart 

and Fabian, to be released in February. 

Footage also was shown of pictures currently 

in production. 

450-Seat Commissary 

Is Opened by Universal 

HOLLYWOOD—The new Universal commissary, 

which will seat 450 in three sections— 

the Sun room. Celebrity room and 

the counter opened Monday 1 3 

1 

. replacing 

the old commis.sary in use since 1915. The 

lower level of the building is being used as 

a tourist center within Universal's studio 

tours program. 

Studio Projectionist Retires 

HOLLYWOOD — Edward Maule. chief 

projectionist at Paramount studios, has retired 

after service for more than 35 

years. He was succeeded by Richard Prisble. 

a member of the Paramount projection 

department for 25 years. 

'Contempt' Shown 

At Montreal Film Fete 

MONTREAL—Carlo Ponti's "Contempt." 

directed by Jean-Luc Godard with Brigitte 

Bardot and Jack Palance starred, had 

its first showing in North America at the 

fifth Montreal International Film Festival, 

which opened Fi'iday lAug. 7i. according to 

Pierre Juneau. Festival president. The picture 

is being distributed by Embassy Pictures 

for September release. 

Among the 15 other features screened 

during the week-long event held at the 

newly opened Place Des Arts, are "Station 

Six-Sahara." the European-made film starring 

Carroll Baker, to be distributed in the 

U. S. by Allied Artists in September: "Bebo's 

Girl." Italian picture starring George Chakiris 

and Claudia Cardinale. which Walter 

Reade-Sterling will distribute in the U.S. in 

September: Shirley Clarke's "The Cool 

World." filmed in Harlem, which Cinema V 

will distribute: Francois Truffaut's "Soft 

Skin." also set for release by Cinema V. and 

"Los Tarantos." Spanish film starring the 

late Carmen Amaya. being distributed in the 

U. S. by Sigma III. Other pictures, not yet 

set for U. S. release, shown include "Cat in 

the Bag." "The Passenger," "Judex," 

"Woman of the Dunes" and "The Other Side 

of Life.' Also shown was Eric 'Von Stroheim's 

"The Wedding March," filmed in 1927. 

Although the Montreal Festival is noncompetitive, 

there was a special section 

in which all Canadian entries competed 

for cash prizes totaling $4,000. to be 

awarded by an international jury of which 

Saul Bass and James Blue are the American 

members. Also scheduled to attend 

the Festival were Godard. Ti-uffaut, Miss 

Clarke. Alexandra Stewart, the actress, 

Fritz Lang. Roberto Rossellini and members 

of the New York and Paris press. 

48th Role For Frankie! 

HOLL"YWOOr>—Frankie Darrow. veteran 

film actor, celebrated his 42nd year in motion 

pictures with a role in Jerry Lewis" 

"The Disorderly Orderly" at Paramount. 

Darrow made his acting debut at the age of 

4 in 1922. The Jerry Lewis film is his 48th 

picture. Frank Tashlin wrote and directed 

the film: Ernest Glucksman was executive 

producer. 

The first film for Tom Simcox undeh 

nonexclusive Universal pact is "Fiek i 

Honor." in which he will star with Jn 

Stewart. The film rolls the middle ofh 

month with Andrew V. McLaglen direcn 

Second major change has just been )» 

in the Martin Poll production. Vei 

Lindfors will replace Jo Van Fleet i 

starring role in "Sylvia." This caii 

switch follows the change in directors o 

David Miller to Gordon Douglas. No 3l 

nite starting date has been set ortl 

Paramount film. 

Walter Grauman has organized hisiv 

production company to produce and ce 

"Deadline." a newspaper story by Ga 

Bowers. Grauman planed to San Frar.s 

to check building of the defunct San la 

Cisco News as possible location for then 

jority of the filming. He is negotiating.-i 

Van Heflin to star. Grauman recil 

completed directing "A Rage to Llveil 

' 

the Mirisch Bros. 

• • • I 

Hesseltine, Bookman & Seff. Ltd., ain 

formed when MCA dissolved its taler'e 

partment in 1962, has announced its'! 

major deal in films. Universal pure is 

"Sweet November," an original by Hen 

Raucher, the author of last year's I't 

"Harold." Raucher will do the treaue 

and screenplay for the studio, which bii 

the property for $100,000. 

Producing Artists, Inc., one of them 

active producers of TV commercia, 

branching into feature film productio a 

has acquired rights to "Appointment V: 

Dishonor." a novel by William H. Ga; 

Bob McCahon. president, said shootirv 

begin in the Mediterranean area earl'ii 

year. Gage jr.. author of the novel, i^'v 

president of the Campbell-Ewald ad air 

in Detroit. This is his first novel. 

Rubin's Seven Arts Pactl 

Expanded; Now on 'Assci 

HOLLYWOOD — Producer S.n 

joint production by Arts h o 

Rubin's Seven Arts contract 

' 

has bef 

panded to an exclusive producing pa 

volving several films and teles 

projects. Rubin previously had aoi 

picture agreement with the company 

has been assigned "Assault on a Gf 

and 

" 

"Kowloon. bein.i; writti 

Francis Ford Coppola for Paramou 

lease. He will also develop 

Seven 

properti 

and 

Rising Glen Productions. Earlier, I* 

.son was assigned the production res 

"King of Paris." which Robert Bt 

.scripting. 

W-2 

BOXOFFICE August ICl

. The 

lege Prof and Friends 

Film Modern Western 

3 CRUCES. N.M.—A college piofe.s- 

1th a contagious affection for movies 

iting and producing one of his own 

)ve a point. It will be a modern west- 

Imcd against "spectacu'ar New Mexico 

ry," says Orville Wanzer, an English 

ssor at New Mexico State University 

s Cruces. It's a modern western, bethere 

won't be any cavalry or Indians, 

Id. 

use the Black Range of mountains 

p'll 

uthern New Mexico," Wanzer says, 

scenery is magnificent." 

» professor has a key associate, Por- 

Vestmoreland of Las Cruces, who has 

I for the technical problems involved. 

t them have gathered students and 

ipeople with a yen for the cinema. 

and his friends are trying to prove 

;er 

nt: that American films made out- 

Hollywood can be as challenging as 

oreign films that dominate art film 

IS. 

B professor's enthusiasm for movies 

has produced a book which wi'l be 

shed soon in Great Britain, and a 

e on motion pictures at New Mexico 

course is a three-hour free see 

which doesn't count toward a major, 

vhich Wanzer expected a few to take. 

e thought maybe 15 or 20 would sign 

he said. "Instead, 95 appeared for 

irst class this spring, many of them 

ing It would be snap." 

turned out otherwise, with a required 

regular exams and required reading 

lur books about films— all of which 

;ed in oral reports, 

iiiversities almost ignore the film in 

curricula, while we have English 

es almost beyond counting," Wanzer 

"Yet the film is the only art form 

e in the 20th century." 

inzer came to New Mexico State in 

to teach after receiving his bachelor's 

master's degrees from the University 

iami. In 1960, he and another English 

ssor, John Hadsell, began the Campus 

Society to show serious movies. They 

memberships at $1 a semester for 

ly screenings of significant movies, 

'e almost went broke with silent hisil 

films," he recalls. "So we began 

ng foreign films. Now we have to have 

;howings a night in a 160-seat audim 

every week." 

won't speculate in boxoffice terms 

t his forthcoming feature movie, but 

lys he will try for commercial distrin. 

Casting and assembling a technical 

will begin in the fall. He already has 

greement with a Hollywood film lab 

irocessing, editing and sound work. 

mar Bergman on TV 

)LLYWOOD—Producer-director Ing- 

Bergman has been signed by Screen 

i' 

producer Peter Kortner to make a 

appearance on the "Inger Stevens 

en Special," which w'ill be filmed in 

:holm on September 10. The "Special," 

to be seen on the ABC Television 

ork in January, will be an interview 

[iss Stevens at Bergman's home, and 

with the Swedish Royal Academy 

"amatic Arts. Bergman won the For- 

Language Film Award in 1960 for his 

tion of "The Virgin Spring." 

HONOLULU ^^^ 

By TATS YOSHIYAMA 

yhe special "Teen Preem" matinee which 

preceded the three-theatre world premiere 

engagement of Columbia Pictures' 

made-ln-Hawaii "Ride the Wild Surf" 

towered in a smashing boxoffice count for 

the downtown Prnicess Theatre. The promotional 

campaign was one of the most 

successfully conducted efforts of the Consolidated 

Amusement Co.'s publicity division; 

more than 500 teenagers were turned 

away from the single performance of the 

1,300-seater. The premiere program included 

a radio broadcast from the theatre 

lobby and, within the auditorium, a special 

stage show conducted by the SOth's top 

disc personality, Tom Moffatt, featuring a 

"Swim" dance-contest and entertainment 

by Dick Jensen and Da Swamp Men. 

Prizes included a surfboard, swimwear and 

popular records. Mayor Blalsdell added 

honors to the event by calling it "Ride the 

Wild Surf Day." 

And, taking full advantage of the summer-surf-'n'-sand 

session, "Bikini Beach" 

is also scheduled to open at the King, 

Palace and Waialae Drive-In theatres before 

the sun sets on the summer holiday. 

The regular engagement of "Ride the 

Wild Surf" opened at three theatres, the 

Hal Wallis, Kim Novak Set 

Para. Pictures in England 

NEW YORK—Hal Wallis, Paramount 

producer, and Kim Novak, who has been 

signed to star in "The Amorous Adventures 

of Moll Flanders" for producer Marcel 

Hellman, have returned to Hollywood after 

conferences in London on forthcoming 

pictures for Paramount. 

Wallis, who will begin preparations with 

director Henry Hathaway for "The Sons 

of Katie Elder." which will be filmed in 

Hollywood, with John Wayne and Dean 

Martin starred, .starting in October, will 

next film Maxwell Anderson's "Anne of the 

Thousand Days" in London, starting in 

April 1965. 

Miss Novak, with Billy Wilder's "Kiss 

Me, Stupid." completed for United Artists 

release, will make "Moll Flanders" for 

Winchester Film Productions and Paramount 

release in London in September. 

Based on the period classic by Daniel 

DeFoe, the picture was written for the 

screen by Denis Cannan. 

Retiring FWC Trio Served 

91 Years With Circuit 

HOLLYWOOD—Three staffers with a 

combined service record of nine decades 

retired July 3 1 at Fox West Coast Theatres. 

James Bradley had the longest span with 

the circuit—36 years. Since 1929 he has 

been manager of the California Theatre, 

Huntington Park, but his industry career 

opened in 1915 when he became a salesman 

for World Films and Pathe Films. 

Fred McSpadden, manager of the 'Vista 

Theatre, Phoenix, had been with the circuit 

35 '2 years. He started as an usher 

at the Pantages Theatre in Los Angeles. 

Paul Esgenbcrger. accounting supervisor 

of the Pacific Coast division, retired 

after 19 '2 years with FWC. 

OTHER HAWAIIAN AREAS 

Kam Hl-Way Drive-In. the downtown 

Hawaii and the KalmukI, the next day. 

The city council of Honolulu Is expected 

to amend an ordinance which will permit 

all motion picture and stage .shows to slay 

open until 5 a.m. Sundays, moving the time 

up from the present 2 a.m. restriction. All 

theatres In the Hawaiian Islands remain 

closed until 12:30 p.m. on Sundays. 

Production on the Paramount release of 

Otto Premlnger's "In Harm's Way," now 

heading for the home stretch, is maintaining 

daily and complete world press 

coverage with columnists and staff-writers 

from many foreign presses visiting the onlocatlon 

sets, courtesy of Premlnger. The 

ham-what-am among the local journalists 

has been "pressed" into film acting. 

Zizl Jeanmaire. French ballerina and 

film-dancer, will make her Honolulu debut 

with the touring Parlsienne Group. 

Japanese film-player, Ennosuke Ichlkawa, 

descendant of a long line of Kabuki performers 

is one of the headliners of the 

first Grand Kabuki performances to showin 

Honolulu. 

ALBUQUERQUE 

flctress Pamela Tiffin played a dramatic 

real-life role, high above the New- 

Mexico desert. Miss Tiffin, in Gallup with 

the cast doing location shooting on Mirisch's 

"The Hallelujah Trail." was taking 

her daily flying lesson from Gallup pilot 

D. B. Clark, when a radio message came 

through that a man had been stricken with 

acute appendicitis in the rural Indian village 

of Torreon. The pilot flew the plane the 90 

miles to the community, landed on a bumpy 

dirt road, and picked up the man. 32-yearold 

Leonard Barbone. While Barbone was 

being flown to the Public Health Service 

Hospital at Crown Point, Ariz., Miss Tiffin 

cradled him in her arms. 

The Mirisch Corp.. in Gallup for the 

past month doing location shooting on "The 

Hallelujah Trail." has halted production 

work due to unsea.sonably wet and cloudy 

weather. The cast headed by Burt Lancaster 

and Lee Rcmick. and a production 

crew- of about 100 men. left on the weekend 

to shoot interiors of the film in Hollywood 

for the next month. Spokesman said 

they plan to return to Gallup in September. 

"Hallelujah Trail" is in Cinerama, with 

John Sturgis as producer. 

. . . 

Actress Linda Darnell and her daughter 

Lola Morley were in Albuquerque for a few 

Film-TV 

days visit with close friends 

star Rosemary Clooney has been booked 

for three days late In September at the 

New- Mexico State Fair here. 

Joe Cramer to Museum 

LOS ANGELES—Joe L. Cramer, former 

director of business affairs for UPA Pictures. 

Inc.. was named administrator of 

the Hollywood Museum by Sol Lesser, 

president. He succeeds Richard E. Hall, 

who resigned to enter private business. 

)FFICE August 10. 1964 

W-3

also 

Business Improving Throughout LA; 

Iguana in 300 Start; 'Robin 235 

" 

"Good Neighbor Sam 

, 280 

fiimack 

LOS ANGELES—Opening of "The Night 

rouK i»fC(«t j»Aiu»i rito/M 

of the Iguana" to a record 300 per cent 

and "Robin and the 7 Hoods" with 235 gave 

first-run Los Angeles business another 

whopping week. These, coupled with the 

consistently big returns on the holdover 

front, of "A Shot in the Dark." "Carpetbaggers" 

and "Molly Brown," provided the 

boxoffices with the best grosses in many a 

year. 

(Averoge Is 100) 

Beverly, Orpheum— Whot o Way fo Go! (20th-Fox), 

nth wk no 

Chinese The Carpetbaggers iPora), 8th wk 385 the stagehands dispute, 

Cirwrama - It's a Mad, Mad, Mad, Mod World 

(UA-Cincroma), 39th wk 300 

Crest The Pink Ponther (UAl, 7th wk 115 

Egyptian—The Unsinkable Molly Brown (MGM), 

6th wk 

Fine Arts—A Shot in the Dark (UAl 3rd wk. ..445 

Four Star Seven Days in May 

Hillstrcet, Pix— Robinson Crusoe 

iPoro), 

on Mors 

rerun .... 

(Poro); 

65 

The Patsy (;Para), moveovcr 75 

Hollywood, Los Angeles, Wiltern Robin and the 

7 Hoods (WB); FBI Code 98 (WB) 235 

Hollywood Poromount The Night ot the Iguano 

(MGM) 300 

Ins—The Long Ships Col), Zulu (Embossy) 100 

Lido From Russia With Love (UA), rerun 90 

Lcyolo, Village, El Rey—The Moon-Spinners (BV), 

2nd wk 

Music Hall Divorce— Itolion Style (Embassy); 

'70 (Embassy 

90 

Boccaccio I, reruns 65 

Pontages Cleopatra (20th-Fox), 59th wk 120 

P.cfoir The Servant (Landau), 12th wk 80 

Warner Beverly Becket (Para), 20th wk 

Woroer Hollywood How the West Was Won 

100 

(MGM-C.reramo), 76th wk 250 

Warrens Castle ot Blood (Woolner) Hercules in 

the Haunted World (Woolner) 90 

Wilshir^—The Cholk Garden (Univ), 7th wk 110 

'Becket' Gaming Steadily 

At Portland Music Box 

PORTLAND — "Becket," in a second 

by 

week 

"How the 'West 

at the Music Box here, continued 

to build by word of mouth, according to 

Catherine Marshall, theatre manager. The 

estimate in a second week was 200—better 

than the opening. 

Broadwoy; Amphitheatre and Super 99 driveins 

Islond of the Blue Dolphins (Univ); 

vorious cofeatures 150 

Fine Arts The World of Henry Orient (UA) 

^ 5th wk Not Available 

Fox, 82nd Yogi Bear 

Drive-ln Hey There, It's 

Possion of Slow 

(Col); voricus cofcotures 155 

Guild A Stranger Knocks (Trans-Lux); The 

74th wk 

Fire (Trans-Lux) 125 

HollywoDd— It's a Mod, Mad, Mod, Mod World 

(UA-Cineroma), 29th wk 175 

Irvingtcn—Tom Jones (UA-Lopert), 26th wk. !! 175 

Lourelhurst— What a Way to Go! (20th-Fox)- 

Under the Yum Yum Tree (Col), 5th wk. .' 165 

Music Box— Becket (Poro), 2nd wk 200 

Orpheum, Sandy Boulevard Drive-ln The Carpetbaggers 

(Para); vorious cofeatures, 2nd wk 175 

Paramount— The Unsinkoble Molly Brown (MGM),' 

.175 

Robin' and 7 Hoods' 

300 in San Francisco 

SAN FRANCISCO— "Robin and the 7 

Hoods" opened to waiting lines at the 

Paramount Theatre and a strong boxoffice. 

CUT YOUR PREVUE 

COSTS BY USING 

Filmack's 

TEASERETTES ture at Grauman's Chinese, 


PREVUE SERVICE 

FO« MSr SfKVICf . Pl(/5 QUALITY . . . ALWAYi GCT 

oinNOAtu 

hit a high of 

300 per cent in the second week at the Fox- 

Warfield. "The Long Ships." playing the 

Embassy, was also good at the Mission 

Drive-ln. "Looking for Love" replaces 

"Moon-Spinners" at the St. Francis, after 

a three-week run. At the Cow Palace, the 

all-star show^— including Frank Sinatra. 

Milton Berle. Angle Dickinson and Edie 

Adams^netted about $80,000 Friday night, 

July 31. to fight the initiative to repeal the 

Rumford Act. Following the settlement of 

the Royal Theatre 

returned to a first-run policy, playing dayand-date 

with El Rancho Drive-ln "The 

Seventh Dawn." 

Embassy The Long Ships (Col) 225 

Fox-Warfield— Good Neighbor Sam (Col), 2nd wk. 300 

Golden Gate Bedtime Story (Univ), 5th wk 85 

Larkin The Lovers (Zenith), 2nd wk 100 

Metro Yesterday, Today and Tomorrow (Embassy) 

10th wk .250 

Music Hall—The Organizer (Cont'l), 3rd wk 150 

Orpheum It's o Mod, Mod, Mod, Mod World 

(UA-Cineramo), 34th wk 550 

Paramount Robin and the 7 Hoods (WB) 300 

Preside The Servant (Landou), 6th wk 125 

Royal—The Seventh Down (UA) 

Stage Door Whot o Way to Go! (20th-Fox), 

1 50 

6th wk 300 

St. Francis—The Moon-Spinners (BV), 3rd wk 90 

United Artists— Becket (Para), 10th wk 175 

Vogue—Week-End (Cinema-Video), 6th wk 250 

High Grossing "West' 310 

74th Week in Denver 

DENVER—Just about every first-run 

theatre in the city shared in the continued 

good summer business, the way being led 

'Was Won." which now 

has grossed more than $1,000,000 in Denver 

alone. "The Unsinkable Molly Brown" 

recorded another glorious week at the boxoffice, 

measuied by a 290 gross percentage. 

"The Servant" and "Good Neigbhor Sam" 

showed strength in their initial week on 

the Denver scene. 

Aladdin The Night of the Iguana (MGM) 3rd wk. 170 

Centre Good Neiahbor Sam (Col) 150 

Cooper How the West Was Won (MGM-Cineroma), 

.310 

Denhom-The Unsinkable Molly Brown 

(MGM), 8th wk 290 

Denver The Moon-Spinners (BV), 3rd wk 90 

Esquire 81/j (Embassy); Divorce— Italian Style 

(Embassy), reruns 110 

International 70 Marnie (Univ), 2nd wk 95 

Paramount A Shot in the Dork (UA), 2nd wk. ..150 

Towne, Aurora, Ckjthic, Webber, Eost, Lakeshore, 

North, South— Flipper's New Adventure (MGM) 125 

Vogue Week End (Cmema-Video), 6th wk 250 

Picks Up Grauman Option 

HOLLYWOOD—With the completion of 

"A Rage to Live," the Mirisch Co. has 

exercised its option on the services of director 

Walter Grauman for three additional 

pictures. They will be made at the rate 

of one a year for the next three years. 

"Rage" stars Suzanne Pleshette, Ben Gazarra. 

Brad Dillman and Peter Graves. 

'Kiss Me' for Xmas 

LOS ANGELES—Billy Wilder's "Kiss Me, 

Stupid." Mirisch production for United 

Artists release, will be the Christmas pic- 

reports James 

R. 'Veide, UA sales head, and Dan A. Poller, 

film buyer for National General Corp. 

In radio and TV spots. Prank Gifford. 

pro football star and surfing expert, compares 

the two sports in promoting Columbia's 

"Ride the Wild Surf." 

Bassing and McDermott 

Form Production Firm 

HOLLYWOOD — Screenwriter 

Re 

Bassing and publicist Pat McDermott 

formed Bassing-McDermott Product 

and have acquired three properties, 

first of which is Eileen Bassing's t- 

"Where's Annie?": national best-seller 

Book-of-the-Month selection. She also 

" 

the author of "Home Before Dark R( 

Bassing is now completing the screen 

for "Where's Annie?" Miss McDer: 

heads McDermott Co.. public relations 

i 

which specialize in entertainment anc 

dustrial accounts. 

Canadian Rights to IFD 

Of Woolner Bros. Films 

LOS ANGELES—Woolner Bros. PicM 

has concluded arrangements with Nat 'i 

lor of International Films of Canada! 

exclusive Canadian distribution right 

Woolner product. Multiple runs have ^ 

set for September in Montreal, Winn 

and Toronto for Woolner's current col 

Edgar Allan Poe's "Castle of Blood" i 

"Hercules in the Haunted World." woi.: 

with approximately 30 prints. 

HONOLULU—William R. Porman, pi 

Consolidated Amusemer 

Post to Charles Helm 

dent of Pacific Drive-ln Theatres, i 

announced the appointment of Ch,i 

"Bob" Helm as assistant general marg 

to John Traut. president and general iii 

ager of Consolidated Amusement jJ 

Honolulu. 

Helm, who has been active on spi 

assignments with Pacific Drive-ln The:r 

since last year, will be installed irifi 

new Honolulu office at once. 

Cardiff Replaces Ford 

HOLLYWOOD—Jack Cardiff was s:}li 

by MGM to replace John Ford as dirt 

of "Young Cassidy." with shooting ten 

sume in Dublin immediately. Tlie piu 

has been shut down due to the illne. i 

Ford, who has retuined to Hollywoocfi 

hospitalization. Cardiff, noted British n( 

matographer and film director, wot a 

Academy Award for photography and ti'« 

to directing with 20th-Fox's "Sons in 

Lovers." Rod Taylor stars in "Cassid:' 

Sextant production. 

'Anger' Script Conference 

j 

HOLLYWOOD—Writer James Leejrf 

ported to Four Star-Manulis Productior;fo 

script conferences on "Act of Anger," it 

Martin Manulis, who will produce thelli 

based on the novel by Bart Spicer, whili i 

next on the producer's slate. 

8"xlO" ^1500 

1 

:hcck with Order- 

NO C.O.D.i 

THEATRICAL 

2310 Cass 

AOVERTISINGCO. 

Detroit I, «i 

I 

W-4 BOXOFFICE :: August 10,

I 

I 

as 

. . 

. . 

. . Pacific 

. . Bob 

W. Diets Named V.P. 

[ 

Technicolor Division 

iOLLYWOOD—C. W. Bill' Diets has 

n appointed a vice-president of tine 

rsliall Burns Co.. a division of Techolor. 

Inc., Melvin H. Jacobs, president 

rechnicolor. announced. Diets was with 

Walgreen Drue Co. for 11 years prior 

loining the Re.xall Drug Co. in 1946. He 

ved in all pliases of buying and merndising 

of Rcxall during the past 18 

Prior to his joining Marshall Burns, 

rs. 

is was director of marketing of the sun- 

?s department of Rcxall. 

'he Marshall Burns division of Techolor. 

Inc.. is one of the major companies 

the United States providing sales and 

entive servicss and the selling of preim 

merchandise to supermarkets, 

ionwide. 

iiets will headquarter in the Marshall 

ns general offices. Merchandise Mart, 

cage. 

me Medhurst Goes Back 

San Diego Speckels 

AN DIEGO—Gene Medhurst. manager 

the Tower Theatre, has returned as 

nager to the new Spreckels Theatre, 

;re he broke into the industry 22 years 

an usher The Spreckels recently 

5 done over at a cost of $125,000 in a 

ovation so extensive that the word 

w" can be attached to its name with 

iification. 

lob Strauss, the Spreckels manager for 

years, has moved to the San Diego 

)ri Theatre, succeeding Gene Bridges, 

)se new assignment is the Baldwin in 

Angeles, 

lanish Titles on Fox Films 

[OLLYWOOD—Final Spanish titles on 

oming 20th-Fox films include "Los 

les de Batasi" for "Guns at Batasi"; 

rba el Griego" for "Zorba the Greek"; 

Visita" for "The Visit"; "Buscadores 

Placer' for "The Pleasure Seekers"; 

"Los Intrepidos en sus Maquinas Volras—O 

Como Vole de Londres a Paris 

25 Horas y 11 Minutos" for "Those Magcent 

Men in Their Flying Machines, 

' 

title on "Rio Conchos" remains the 

le. 

m Comic Chiller! 

:OLLYWOOD — Lasky-Monka Products 

is huddling a distribution deal on 

nnibal Orgy or the Maddest Story Ever 

i" with International Art Films. The 

ure. set to begin filming the end of this 

1th, is the first in a series of comedyror 

epics to be produced by the duo. 

ch plans different distribution on each 

ight pictures on their 1964-65 schedule. 

Livingston in Gotham 

:0LLYWOOD—Jeff Livingston, vice- 

5ident and national director of adverig 

and publicity for Mirisch Corp., was 

êw York for a week of meetings with 

ted Artists executives on campaigns for 

oming Mirisch films. 

•lancy Sinatra Platter 

OLLYWOOD—Reprise Records is reing 

Nancy Sinatra's newest single reling 

of "This Love of Mine," which was 

ten and recorded 15 years ago by 

nk Sinatra. 

Ground Broken for $400,000 Theatre 

In Las Vegas by National General 

LAS VEGAS, NEV.—Ground was broken 

in the Charleston Plaza Shopping Center 

July 31 fo the S400.000 Pox Theatre which 

will be a unit in the huge National General 

Corp. circuit. NGC already has 217 theatres 

in 16 western and midweslern states 

and Eugene V. Klein, chairman and president 

of the LA-ba.sed circuit, has announced 

plans for extensive expansion of 

circuit property during the next three 

years. 

On hand for the gala ground-breaking, 

which was conducted with traditional Hollywood 

fanfare, were Las Vegas mayor protem 

Phillip Mirat)elli; Albert Horman. a 

director of the Charle.ston Shopping Center; 

William H. Thedford, Pacific Coast 

division manager of Fox We.st Coast Theatres, 

subsidiary of National General; Bob 

Smith. Los Angeles-Las Vegas district manager, 

and French actress Chris Carrolc. 

The ultimate in theatre construction, the 

Fox Theatre will be equipped with the 

LOS ANGELES 

Tickets to the premiere performances of 

"A Hard Day's Night," the Beatles' 

first film, scheduled for the 11th in 18 

local theatres, were sold out the weekend 

after they went on sale July 31. At several 

of the theatres, youngsters slept all night 

outside in order to be at the head of the 

line when the boxoffices opened at 11 a.m. 

. . . Condolences 

James Bradley. Fred McSpadden and 

Paul Eggenperber, whose combined service 

totals 90 years, have retired from Fox 

West Coast Theatres. Bradley and McSpadden 

joined the company in 1939 

to Virginia Kronenberg, whose 

mother Mrs. Virmar Venn, died . . . Gordon 

West, Tower Theatre, Santa Paula, was in 

booking and conferring with his buyer Lou 

O'Brasky of the Spanish theatre booking 

service. 

Stan Lay. National Theatre Supply salesman, 

returned from a vacation . . . Lloyd 

Katz. Nevada Theatre Corp.. was on Filmrow 

booking and buying . . . Alex Cooperman, 

Regency Film Distributors, has moved 

his offices to 7165 Sunset Blvd. 

G. Beuerman. Paramount sales department, 

was in a hospital for an eye operation 

. . . Bill Devaney. MGM district manager, 

spent a few days in Seattle . . . Ted 

Lay. salesman for B. F. Shearer Co., was 

at his desk after an illness ... Ed Zane, 

Fillmore i Calif.) Theatre, was here shopping 

at National Theatre Supply Co. . 

Bill Stahl. NTS salesman, was in Midway 

Hospital for examinations. 

. 

Regina Kronenberg, daughter of Robert 

Kronenberg. president of Manhattan 

Films, is spending her summer vacation 

working at the local Manhattan offices 

Al Taylor. Paramount division manager, 

was along Filmrow visiting friends . . . 

Len Schwartz. Pacific Drive-In Theatres, 

and his family were visiting relatives in 

New York City. 

Allen V. Martini, director of sports programming 

for Theatre Color-Vision Corp., 

latest projection equipment, stereophonic 

sound equipment, climate-controlled refrigeration 

and modern Bodlform seats 

built by American Seating Co., said J. 

Walter Bantau, Fox West Coast Theatres 

construction chief. 

The building and construction firm of 

Horman Construction Co.. Salt Lake City, 

developers of the Charleston Plaza Shopping 

Center, will build the theatre, which 

was designed by Fox West Coast Theatres. 

NGC Is al.so a leader In the development 

of closed circuit TV in theatres, packages 

and produces live concerts and stage shows 

with name talent, and another subsidiary. 

Carthay Center Productions, was formed 

after NGC received court permi.sslon last 

year to engage In motion picture production. 

Opening of the new Fox Theatre, scheduled 

for early spring 1965, will be staged In 

traditional Hollywood fanfare of stars, 

searchlights, music and entertainment. 

the closed-circuit TV network subsidiary 

of NGC, and Les Bowman, director of 

technical operations, were on a trip to 

New "York and Boston . . . William H. 

Thedford. National General division manager; 

Bob Smith, local first-run district 

supervisor, and Pete Latsis, publicity-public 

relations director, attended the groundbreaking 

ceremonies for the new $400,000 

Fox Theatre in Las Vegas . Sweeten, 

NGC ad-exploitation head, returned from 

meetings in Salt Lake City. Denver and 

Kansas City. 

"The NEW Interns" has been booked as 

Columbia's Labor Day release in this area, 

opening September 2 in 27 theatres and 

Pacific Drive-ins. including the World at 

Hollywood . Drive-ins repwrts 

that Woolners current combination of 

Edgar Allan Poe's "Castle of Blood" and 

"Hercules in the Haunted World" raked 

in one of the best alltime opening day 

grosses with $22,500 on July 29 at 23 theatres. 

Ill hardtops and 12 ozoners>. 

Option Picked Up by WB 

HOLL'YWOOD—Clint Walker has had his 

option for a second motion picture picked 

up by Warner Bros., where he recently 

completed his starring role in "None But 

the Brave." 

Confer on 'Ryan's Express' 

HOLLYWOOD—Howard W. Koch, executive 

producer of Sinatra Enterprises, returned 

from Rome, where he conferred 

with producer Saul David and director 

Mark Robson on the filming of "Von 

Ryan's Express." 20th-Fox production In 

which Frank Sinatra stars. After wrapping 

up several matters at his Warner Bros, 

office. Koch will plane out for Rome again 

for more huddles. 

Theatre Under Construction 

SPRINGFIELD. PA.—Workers are busy 

with early stages of construction of a motion 

picture at Baltimore pike and Sproul 

road . 

OFFICE Augtist 10, 1964 w-s

. . The 

. . The 

atmosphere, 

. . The 

New Theatre Opened, Airer to Start 

And 3 Updating in Ventura County 

CAMARILLO. CALIF. - The Camaiillo 

Theatre, a brand new hidoor theatre three 

times the size of the old Valley, was 

opened July 28. inaugurating a new movie 

era for Ventura County moviegoers. The 

Camarillo, Ponderosa Center on Mobil 

avenue, is the first of two new theatres 

to be made available to area screen fans. 

The revolutionary, proven 

Xenon Light System for Quality 

Motion Picture Projection. 

xenosol features 

these advantages: 

COLOR FIDELITY — pure 

whitecolored 

light — equally effective for 

black and white or color films. 

ECONOMY — far lower current consumption. 

Bulb guaranteed 1,500 hours 

— bulb averages 2,500 hours. 

SUPERIOR QUALITY PROJEC- 

TION — permanent adjustment. Even 

distribution of light over screen. Low 

temperature. No buckling of film, 

TROIBLE-FREE — uninterrupted 

performance — operates without routine 

maintenance. No carbons to 

change. 

CLEAN OPERATION — no residue 

from combustion—no waste gases, no 

ventilation required, lower cleaning 

and maintenance costs. 

IMMEDIATE STARTING no 

burning in or heating up time — the 

lamps can be turned on just before 

changeover. 

CINE ELECTRONICS SYStEMS INC. 

980 Madison Ave.. N. Y., N. Y. 10021 

Telephone YUkon 8-8000 

AN affiliate: of cry INVESTINU LO.MF.\NV 

The second will be the Conejo Valley 

Drive-In, on which construction is to be 

started this fall for an Easter opening. 

The airer is to be a Pacific Drive-In Theatres' 

operation, the site being just off 

the Ventura freeway at Rancho Conejo 

boulevard. 

Renovations also are in the works in 

the county. The old Camarillo Valley, 

closed in July, is being remodeled. So are 

Oxnard's Skyview Drive-In and Ventura's 

101 Drive-In, both acquired recently by 

Pacific Drive-In Theatres. 

SAN FRANCISCO 

Jôri Krushen. United Artists director of 

radio, press and TV, New York, attended 

a luncheon meeting with San Fi-ancisco 

television executives at the St. Francis 

Hotel 'Wednesday i5) 

. . . A benefit 

premiere of "The Grand Olympics" was 

held Thursday, August 6, at the Music Hall 

Theatre. Shown twice during the evening 

with no reserved seats, the price of each 

ticket was $10. A four-column spread in 

the sports section of the San Francisco 

Examiner, headed "Great Movie Helps 

Great Cause, " praised the picture and recommended 

it as a must for the entire family. 

Proceeds went to the U.S. Olympics 

fund. 

Jack Schlaifer, MGM executive, conferred 

with Roy Cooper and other exhibitors 

on the Row . MGM Golden 

operetta series has been booked for the 

third continuous year by the Cooper Park 

Theatre in Menlo Park . York Theatre 

was reopened for the showing of 

Spanish-language pictures by J. Ribamar 

and J. Borges. A cocktail party Friday 

(31) followed the private preview of 

"Yanco," a new production from Mexico. 

"A Star Is Born," a 1937 production, was 

shown Thursday i6i by the Cinema Arts 

Society, benefiting the audiovisual department 

of the Lucinda Weeks School for 

Mentally Retarded Children . . . The Row's 

Start BOXOFFICE coming . 

D 3 years for $10 (SAVE $5) 

D 2 years for $8 (SAVE $2) D 

' 

D PAYMENT ENCLOSED Q SEND INVOICE 

THEATRE 

year for S5 

These rotes for U.S , Canada, Pan-Americo only. Other countries: $10 o year. 

STREET ADDRESS ,. 

TOWN STATE ZIP NO 

NAME 

POSITION 

BOXOFFICE - THE NATIONAL FILM 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

WEEKLY 

been ill, is reported to be improving . 

Gloria Rogers was on a vacation from t 

desk at Emerson Flim Enterprises . 

Bob Smith 

Merced 

of 

were 

Garberville 

on the 

and 

Row . 

Flores)! 

2.iO 

seats at the New Royal Theatre for le 

premiere of "A Hard Day's Night" h'e 

been sold. 

New Martin Atlanta Housi 

To Have Bridge Entrance 

From Southeast Edition 

ATLANTA— "As refreshing as a hreb 

of fresh air!" That, Martin Theatres' oners 

Roy and E, D. Martin say, is the Ijl 

description of the luxury theatre they pu 

to build on North Druid Hills road, 'le 

Martins' statement refers to the "o r 

air" atmosphere of the theatre entraie 

where patrons cross over the bridge x 

enter the magical wôrld of motion pictus 

To be known as the Georgia, the r« 

1,000-seat theatre, will be placed un;i 

construction at once at the entrance to k 

due to the expressway systems the iz\ 

glass front flanked by concrete wings ic 

Northeast expressway. 

"Anyone in Greater Atlanta can ealj 

reach this new theatre within 15 

and 

minia 

that North Druid Hills road is one of « 

main ramps of the Northeast expresswr,' 

the Martins said. 

A patron enters the lobby through an 1- 

covered by a massive concrete canopy rf 

To produce the 

" 

"outdoor it 

lobby is almost completely surrounded v\ 

glass and a water-filled pool extends fia 

inside the building, through the wall ;ic 

covers an outside area adjacent to if 

front of the main building. 

Entrance to the foyer is gained by ensing 

the pool with the "bridge" leacu 

straight into the auditorium. Ladies' -ic 

men's comfort areas are located on e^t 

side of the foyer. Primary colors in ai 

decorations will be blue, green and golt 

Projection facilities in the Georgia il 

include 35mm, 70mm and Cinerama eqv> 

ment, thus enabling this theatre to proci 

any pictures that are produced. 

The exterior of the auditorium willM 

textured concrete with an unusual "st;- 

gered" effect. The building, resemblinf 

parabola with a square neck, will ocoj 

an area of approximately 12.000 sqt.f 

feet and will be surrounded with acreol 

free parking. 

Another new theatre is presently bdj 

constructed by Martin Theatres at "i* 

West Gate Shopping Center and of;i 

locations are under consideration. i 

HOLLYWOOD—David 

' 

To Speak on Indian Image 

Humphreys IIler, 

author-technical advisor on "The :«] 

Custer Fell" at 20th-Fox, has been inv»c 

to address the Foundation of Nc':l 

American Indian Culture's annual mee'if 

at Bismarck, N.D. Miller will repreni 

motion pictures in a seminar on "preseting 

the correct image of the North Amican 

Indian." 

Exercises Hamilton Option 

HOLLYWOOr>—The option of Get?' 

Hamilton, who just completed starringir 

Sam Katzman's "Your Cheatin" Hes.' 

Hank Williams biography, was picked Jt 

this week by MGM, several months aluc 

of schedule. In addition, a television p- 

jpct is under consideration for him at i< 

studio. 

W-G BOXOFFICE •; August 10, 6'

I 

Frellick, 

. . Max 

. . Red 

. . 

. . 

. . 

. . . Tht- 

. . The 

. . The 

. . 

mver Villa 

Italia 

) Include Theatre 

lENVER — A 900-seat moUon picture 

lire will be one of the component units 

/ilia Italia, the Rocky Mountains largshopping 

center, planned by Gerri 

president of Von Frellick 

ociatcs. 

onstruction on the shopping center at 

Alameda avenue and South Wadsth 

boulevard is to get started in mid- 

5t 

itember. Von Frellick said. An Aut 

opening is expected for the center, 

ch is to have a total of 80 shops, stores, 

theatre, community meeting rooms and 

er facilities. Around 18 acres of the 

jcre site are to be under roofs, with 

king provided at the center for 5.000 

We are determined to capture the flavor 

southern Italy," Von Frellick told the 

iver Post in describing the motif of 

new shopping center. "We will inporate 

Italian art and design— founis, 

sculpture, mosaics, even native cosies 

for some employes, to make Villa 

ia truly European in concept and atiphere." 

lo announcement has been made conling 

which circuit will operate the 

pping center theatre. 

ORTLAND 

hibitors and Filmrow associates honored 

Russ Brown, Universal manager here 

the past five years, with a farewell 

cheon Wednesday i5i. Brown moves to 

ittle in a similar capacity with Don 

Murdie. formerly of Salt Lake, as his 

tland replacement. 

lol Maizels, Aladdin Theatre, returned 

owing a vacation week at Seaside on 

Oregon coast Burkett, War- 

Bros. publicity head, comes here to 

ifer with exhibitors on the showing of 

amlet, " scheduled for four showings in 

lowntown theatre September 25, 26. 

Varner Bros, was forced to cancel a lo- 

Icn visit to Gearhart on the Oregon 

.St for a sequence of "The Great Race." 

unit was here in mid-July for backlUnd 

shots and the stars—Tony Curtis, 

:k Lemmon, Natalie Wood and Keenan 

nn—were expected here July 26 but 

n forced the shutdown. Plans now call 

a return trip, possibly in September. 

DENVER 

Mfwly installed officers of the Rocky 

Mountain Motion Picture Ass'n are 

Fred KnlU. Knill Booking Service, president; 

Larry Starsmore of Westland Theatres, 

vice-president; Bob Tankorsley of 

Western Service & Supply, treasurer, and 

Ray Davis, regional supervisor for Fox 

Intermountain Theatres, secretary. Others 

on the board of directors are Tom Smiley, 

general manager of Wolfberg Theatres; 

John Denman of Fox Intermountain Theatres 

and Marvin Goldfarb. branch manager 

for Bucna Vista. John Dobson, past 

president, will act as chairman of the 

board. New officers have set plans for 

many activities during the coming months. 

The first will be the annual golf tournament 

in mid-September, with the definite 

time and place to be announced shortly. 

National 

Champa 

Screen Service has moved to 

Sam Feinstein is leaving 

2138 St. . . . 

Brighton and will be residing at 11725 

West 17th Ave. in the Arvada area 

Gregg, son of Herb Martens, 

. 

Arrow Drivein, 

Julesburg, was awarded a scholarship 

at the Colorado School of Mines 

Publicity man Pete Bayes is 

. 

working for 

United Artists in the territory . . . Mrs. 

Huber has sold the Isis Theatre. Victor, 

to the Victor Publishing Co . Skelton 

was in tow-n enroute to personal appearances 

in Casper. Wyo. 

Visiting the Row were Frank Aydelotte. 

Aggie. Fort Collins: Bill Saxton. Elite. 

Crawford. Nebr.; Dick Klein. Trojan. 

Longmont: Mrs. Edna Lewis. Peerless, 

Holyoke; Mitch Kelloff. Uptown. Pueblo; 

Ray Troyer. Gem. Hugo, and Art Goldstein. 

Uptown Theatre, Denver. 

George and Harold McCormick are celebrating 

their 48th anniversary in the theatre 

business this month. Their father 

opened the first theatre in Canon City. 

Aug. 7. 1916. and they have operated continuously 

since that time. Their Sunset 

Drive-In. also in Canon City, will have 

a 50th anniversary also in August . 

Mrs. Elizabeth Zorn. Zorn Theatre. Benkleman. 

Neb., is taking her five grandchildren 

on a toui- of Hawaii. 

Bob Tankersley is opening his new^ Century 

Theatre screening room in the old 

Paramount Exchange Building. The theatre 

has been completely redecorated and 

refurbished with new carpeting, new draperies, 

new screen and new lighting. A feature 

will be the refreshment bar where 

. 

coffee, soft drlnlcs and popcorn will be 

available courtesy of the management . 

Manuel Levin was in from San Francisco 

to set dates for the newly opened News 

Vue Theatre located In Stapleton Air Field 

in Denver Black Hills Amusement 

Co. Is closing Its Di'nver offices and 

will have headquarters in Rapid City, S.D 

Denver Past conducted a kids coloring 

contest in connection with the opening 

of "Hey There. It's Yogi Bear' at the 

Denver Theatre. 

. 

Jean, wife of Dr. W E. Scott, Rio Theatre. 

Meeker, Is directing and playing 

the lead role in productions of the Meeker 

Little Theatre Group Cooper 

Cinerama Theatre now displays 50 flags 

representing all of the states. Manager 

Norman Nellsen arranged the display as 

a part of the celebration which Is being 

held as the theatre passes the $1,000,000 

mark in gross on "How the West Was 

Won"—now in its 74th consecutive week. 

This Is Denver's first million dollar gross 

and far surpasses any previous release In 

the area. 

Exchange employes had their own real life 

cops and robbers when a stolen car, pursued 

by police, drove into the exchange 

area at an estimated 90 miles an hour and 

smashed into two cars in front of the 

20th Century-Fox exchange. Pohce shot 

and killed one fugitive and captured the 

other three. 

Mr. and Mrs. Jack Rose. 4916 East Kentucky 

Circle, will celebrate their golden 

wedding anniversary August 14. Jack was 

formerly Boxoffice correspondent for 

about 30 years. He now is serving Boxoffice 

as a special representative. 

Odeon Building Theatre 

In Pay TV Test Area 

From CondJian Editivr, 

TORONTO — Construction has been 

started in the western suburb of Etobicoke 

on the new^ Albion Theatre, an 850-seat 

luxury house which will be operated by 

Odeon Theatres. 

The Albion will be the 108th theatre In 

the Odeon circuit. 

The theatre will be part of the Albion 

Shopping Mall which Millmink Development. 

Ltd.. is building at the junction of 

Albion road and Kipling avenue. There will 

be parking space for 3.000 cars, and eventually 

50 to 60 stores. 

sw Akron Village Opened 

îth Moss Hart Picture 

n Mideast Edition 

\KRON—The new Village Theatre at 

irket street and Miller road in the west- 

1 suburban area July 17 opened with a 

a premiere of "Act One." 

rhe theatre will operate nightly from 7 

n., continuously Sundays from 2 p.m., 

^h a kiddy matinee every Saturday at 2 

n. featuring a program attractive to 

ingsters plus cartoons. 

\n art gallery displaying local artists' 

rk. free coffee in the lounge, and free 

king for 500 cars are among features, 

fa-style seating and no-draft air-condining 

are also stressed. 

PROVEN! 

LOW 

MAIN- 

TENANCE 

siMPLicmr & 

VERSATILITY! 

Cones Failing Too Fast? 

Repair Costs Too High? 

Tlli:\ l\t ESTK. HE 

RlinsrEiKh.R P iKTS & SERilCE 

Write >ot Brochure ond Porti Cololoq 

REED SPEAKER COMPANY . golden, colo 

KOmCE August 10. 1964 W-7

I 

COLLEGE 

IS BUSINESS' 

BEST 

FRIEND 

Business employs almost half of 

the product of colleges—the college 

graduate. Business management is 

largely composed of college graduates. 

Business concerns benefit extensively 

from the research colleges 

engage in. Business owes college a 

great debt. 

Higher education is facing during the 

next decade greatly enlarged student 

enrollments, the problems of an explosion 

of knowledge, and the need 

to meet ever growing demands for 

ever better educated men and women. 

These problems involve vastly increased 

costs which cannot be met 

out of present income. 

The operating cost of higher education 

today is over four and a half 

billion dollars a year and will at least 

double in this decade. 

Business and industry, as major beneficiaries 

of American higher education, 

must recognize a responsibility 

to contribute their fair share. 

American business corporations produce 

much of the nation's wealth. 

They have enormous power for good. 

We believe they can exercise it in a 

meaningful way — as many do now — 

by providing voluntary support for 

colleges and universities of their 

choice. 

These conclusions, and the following 

statement of conviction, were 

outcomes of a recent conference of 

business leaders sponsored in New 

York by the Council for Financial 

Aid to Education, Inc. 

We believe that, in the light of the present 

urgency, now is the time for a broader and 

deeper participation by the business community 

in the support of higher education. 

We therefore call upon our colleagues in 

American business and industry to help 

spread the base of voluntary support of 

higher education as a necessary supplement 

to the extensive support which busi- 

KENNETH H. KLIPSTEIN, 

Cyanamid Co. 

JOSEPH A. GRAZIER, 

American Radiator & Standard 

Sanitary Corporation 

HARMON S. EBERHARD, 

Caterpillar Tractor Co. 

HAROLD H. HELM, 

Chemical Bank New York 

Trust Company 

FRANK O. H. WILLIAMS, 

(Connecticut General Life 

3 Company 

MARION B. FOLSOM, 

Eaatman Kodak Company 

LEWIS B. CUYLER. 

First National City Bank 

RALPH J. CORDINER, 

tieneral Electric Company 

LEONARD F. GENZ, 

tieneral Foods Corporation 

A STATEMENT OF CONVICTION 

JAMES C. DONNELL II, 

Marathon Oil Company 

STUART T. SAUNDERS, 

Norfolk & Western Railway Co. 

STANLEY DE J. OSBORNE, 

Olin Mathieson Chemical Corp. 

JAMES T. GRIFFIN. 

Sears, Roebuck and Company 

H. GERSHINOWITZ, 

Shell Development Coynpany 

Shell Oil Company 

ness now provides to education through 

taxes. 

We urge responsible management to think 

through its opportunity and its obligation 

to adopt meaningful programs of voluntary 

corporate support to those colleges and 

universities whose service and quality they 

wish to encourage and nurture. We on our 

part will do no less. 

R. D. LILLEY, 

Western Electric Company. In 

•IRVING S. OLDS, 

Former Chairman of the Board 

U. S. Steel Corp. 

•FRANK W. ABRAMS, 


Standard Oil Co. {N.J.) 

•DEVEREUX C. JOSEPHS, 


New York Life Insurance Co. 

•FRANK H. SPARKS, President 

Council for Finatwial Aid to 

Education, Inc. 

ar. Council tor Ftnanctal AM to EiSucation 

Published as a public service in cooperation with 

The Advertising Council and the Council for Financial Aid to Education. 

BOXOFFICE 

W-8 BOXOFFICE AugU-st 10. V'^

I 

^ Lake—The 

at 

fEW Inferns' World 

pening in Chicago 

;HICAG0 — The world piemleie of 

Deit Cohn's "The NEW Interns" was 

d Wednesday (5i at the State Lake Thee 

here following a huge publicity and 

imotlon campaign highlighted by peral 

appearances by Michael Callan, 

fanie Powers and Greg Morris, three of 

stars of the Columbia release. The 

rs received widespread publicity in 

I'spapcrs. on radio and TV. 

n addition, the production was tied in 

h a Chicago Daily News promotion conreceiving 

daily mention and plugs: a 

;. 

n with Community Discount Stores feaed 

the three stars and the premiere, 

ntion of the stars' personal appearance 

the chain's largest store and opening 

e of the picture were incorporated on 

radio spots and plugged on Community's 

iday TV show. 

nternational Harvester furnished a new 

bulance to banner and use for the stars 

1 as a traveling ballyhoo. Restaurants 

I drug stores tied iti with credits and 

tests. 

!apturing the first Chicago spot 

h a repeat 250 per cent was the secweek 

of "Black Like Me" at the 'Woods 

;atre. Both "The Night of the Iguana" 

1 "The Uiisinkable Molly Brown" earned 

as holdovers, while "Yesterday, Today 

1 Tomorrow" came up with a combined 

1 85 

per cent in the second week at the 

uire and Loop theatres. 


of the Buttons wgie Wor (Bronston) ..145 

3go The Carpetbaggers (Para), 6th wk 150 

mo—When Comedy Wos King (20th-Fox); 

lys of Thrills and Laughter (20th-Fox), 

issues 135 

ire, Loop Yesterday, Today and Tomorrow 

mbossyl, 2nd wk 

ickers—-Circus World {Bronston-Cinerama), 

Id wk 150 

iQCl Todd—Mafioso {Zenith) 165 

itol The Night of the Iguana (MGM), 

h wk 200 

ce—The Unsinkable Molly Brown (MGM), 

h wk 200 

evelt— Bikini Beach (AlP), 2nd wk 

NEW interns (Col), world 

125 

emiere, Wednesday (5). 

—Block Orpheus [Lopcrt), reissue 135 

ed Artists Good Neighbor Sam (Col) 

h wk 150 

ds— Block Like Me (Cont'l), 2nd wk 250 

ot in Dark' Hefty 175 

ids Indianapolis Newcomers 

NDIANAPOLIS—First-run business was 

ellent here, despite hot. steamy weather 

r the weekend. "It's a Mad, Mad, Mad, 

d 'World" continued doing well in its 

ith week at the Indiana and remained 

boxoffice leader. "A Shot in the Dark" 

> the standout among the new attracts, 

c—A Shot in the Dork (UA) 1 75 

ire—The Chalk Gorden (Univ) 110 

inD— It's o Mod, Mod, Mod, Mod World 

lA-Cineromo), 8th wk 185 

>'s— Looking for Lore (MGM) 115 

:—Mornie (Univ) 25 1 

)od Neighbor Sam' 300 

Hot Kansas Cit'y 

KANSAS CITY—With the area swelterunder 

100 plus temperatures by day 

I the low 90s by night, "Good Neighbor 

n" arrived at the opportune time to 

i uncomfortable Kansas Citians someig 

to laugh about and the Columbia 

ledy came up with a sterling 300 per 

t opening at the Plaza Theatre. "The 

iinkable Molly Brown," which abounds 

lighter moments, also garnered 300, 

A/ew Kansas City Twin 

Opening in Plaza Area 

KANSAS CITY—Durwood circuit's new 

tw^ln Emba.ssy Theatre will open Tuesday 

'111 with a benefit premiere of "Night of 

the Iguana" for the Leukemia Foundation. 

The following day the two theatres go Into 

regular operation as subsequent runs, 

"Carpetbaggers" playing at Embassy One. 

and "World of Henry Orient" playing Embassy 

Two. 

The benefit Is a four-way sponsorship 

by Durwood Theatres, MGM, KMBC television 

and AM-PM radio stations and the 

Plaza Ass'n. Proceeds from the one-day 

event at $1.25 admission are expected to 

reach $1,500, it is estimated by Stanley 

Durwood, president of the circuit. 

Each theatre has a seating capacity of 

just over 300. Together they mark up a 

number of firsts, being the first theatres 

built in the Country Club Plaza in more 

than 25 years and in the area in over 20 

years. Their lower level location under an 

F. W. Woolworth store, is a new idea in 

theatres here. 

showing for a third week at the Roxy and 

Electric. The sixth week of "Becket" at 

the Brookside doubled average. 

Brookside— Becket (Para), 6th wk 200 

Capri Circus World (Bronston-Cineromo), 5th wk, 90 

Crest, Riverside, Boulevard, Isis Masque of the 

Red Death (AlP); North to Alaska (20th-Fox), 

reissue 100 

Empire— It's o Mod, Mod, Mod, Mad World 

(UA-Cincrama), 33rd wk 125 

Kimo Tom Jones (UA-Lopert), 24th wk 150 

Paramount Ensign Pulver (WB), 2nd wk 105 

Plaza Good Neighbor Sam (Col) 300 

Rockhill 3 Nuts in Search of a 

2nd 

Bolt (Horlequin) 

wk 100 

Roxv. Electric The Unsinkable Molly Brown 

(MGM), 3rd wk 300 

63rd St., Heart. Leawood, Hillcrest, Shawnee. Lake 

Park, Granoda, Fairway, Parkway One, Centre, 

Overland. Englewood Island of the Blue DoU 

phins (Para); Captain Newman (Col), rerun ...,120 

Uptown The Moon-Spinners (BV), 4th wk 150 

Jablonow Company Buys 

Marlowe Airer at Herrin 

ST. LOUIS — The 1,000-car Marlowe 

Drive-In at Herrin, 111., owned by the late 

John Marlowe and closed for the past year, 

has been purchased by Mid-America Theatres, 

St. Louis, headed by Louis and Jules 

Jablonow. It was renamed the Riviera and 

reopened on August 7. showing first-run 

product. 

Louis Jablonow, who pilots his own twinengine 

Aztec five-passenger plane, flew to 

Herrin with his St. Louis and Missouri district 

manager Richard Fitzmaurice to supervise 

the painting and refurbishing. 

The Riviera, with booking, buying and 

advertising handled out of the St. Louis 

office, will be under the direct supervision 

of R. L. "Tex" Welsmann, Mid-America's 

Illinois district supervisor, with Earl 

Ritchie of Herrin as theatre manager. 

An extensive program of remodeling of 

the newly acquired property is planned for 

the coming year. 

Paramount's "Becket" is based on the 

international stage success by Jean Anouilh. 

The pair is the .second .set ol compacts 

here. Durwood built and opened the 

Parkway One and Parkway Two In the 

Ward Parkway Shopping Center on the 

far .south side about a year ago. 

KMBC began heralding the premiere two 

weeks In advance. The Plaza Ass'n Is 

sweetening the pot with ten $50 gift bonds, 

each to be awarded by a KMBC personality 

at each performance In each theatre. 

The circuit will open the theatres and put 

them through a few weeks' shakedown. 

Then in September it plans to show off the 

properties to the usual battery of VIP's, 

press, radio and television with a special 

premiere. Earlier an August 5 opening date 

had been the target. 

"Iguana" will play its regular first run 

at Durwood's downtown Roxy Theatre, 

opening In September following the current 

"Unsinkable Molly Brown." 

James LeRoy Is manager of the twin 

Embassies. The assistant manager at the 

showplace is Carl Ham. 

Circle in Indianapolis 

Due for Renovation 

INDIANAPOLIS — The Circle Theatre 

downtown will be remodeled and face-lifted 

at a cost of $200,000 or more, with operation 

continuing during most of the remodeling 

program, said Charles M. Reagan, 

president of Greater Indianapolis 

Amusement Co. 

Meanwhile, the firm has sold the Keith 

Theatre property at 117 North Pennsylvania, 

and that theatre will be razed this 

fall to make w'ay for either a parking structure 

or an office building. The new owners 

are Consolidated Office Building, Inc., 

whose structure adjoins Keith's. 

The Circle will become one of the most 

modern houses in the midwest, with new 

seats to be installed, row space to provide 

40 inches of room between seats, a new 

and larger lounge and new carpeting 

throughout. There will be a new front 

facade and the theatre will be completely 

redecorated. New projection and sound 

equipment will be capable of showing all 

of the new widescreen processes. The 

sound will be seven-track. 

The remodeling program will be completed 

in time for the opening of "My Fair 

" 

Lady Christmastime. 

The Circle rehabilitation program Is a 

part of an agreement made by Greater 

Indianapolis Amusement with the Circle 

Theatre Co. on a long-term lease for continued 

operation by GIAC of the Circle 

and the Indiana. 

Keith's, the oldest downtown theatre in 

Indianapolis, was opened in 1908. For years 

it was a vaudeville house, and then 

switched to films. In later years, it again 

entered the vaudeville circuit, and alternated 

between movies and life shows. 

COFFICE August 10, 1964 C-1

. . 

I 

Mass. 

presents 

Columbia Hosts St Louis Exhibitors 

including the Music Circle, i- 

Louis. Theatre 

Wald, St. Louis exhibitor, ) 

ball. Representatives 

New 

of various cic 

groups 

centennial Women's Committee, the Ofa 

Gateway Theatre of St. id 

Landmarks Ass'n, met on the site to {- 

plore methods of preserving the struct e 

A spokesman for the group said that le 

theatre is acoustically perfect and tii 

such a medium-sized hall, with a capa.j 

of 2,200, is needed for chamber music, ). 

eras and other productions. For the isl 

25 years until its closing last June, if 

Grand was operated as a bui-lesque hca 

who by Harry 

erates the Paris Art Theatre in west it 

Louis. 

leading St. I.ouis ana exhibitors meet with Columbia executives at a 

luncheon. Left to right: Frank Plumlee, Farmington, Mo., president of Missouri- 

Illinois Theatre Owners Ass'n; Ben Marcus, Kansas City, Columbia district manager; 

Rube Jackter, general sales manager; Wesley Bloomer, Belleville, III., 

Bloomer Amusement Co., and Edward B. Arthur, St. Louis, Arthur Enterprises. 

ST. LOUIS—Leading exhibitors from this 

area were guests of Columbia Pictures at 

a luncheon heralding Lord Jim, Major 

Dundee. The Long Ships, Lilith, The NEW 

Interns, Ride the Wild Surf, Good Neighbor 

Sam and Behold a Pale Horse. 

Rube Jackter, vice-president and general 

sales manager, was host, aided by Ben 

Marcus, Kansas City district manager; 

Ray McCafferty, St. Louis manager. Charlotte 

Klinger. St. Louis booker, and Stanley 

Smith, St. Louis salesman. 

Jackter is making a cross-country tour 

enlisting exhibitor cooperation and participation 

in the 40th Anniversary sales 

and billings drive. The films discussed 

cover a wide area of audience appeal and 

are accompanied by a wealth of promotional 

aids. 

St. Louis exhibitors present were John 

Meinardi, Lester Kropp, Louis Jablonow, 

NOW AVAILABLE 

ST. 

IN 

THE 

LOUIS 

TERRITORY 

Write or 

ALBERT E. 

Cull 

ROOK 

333 Myra St., Neptune Beach, Flo. 

PHONE: 249-4572—Area 305 

Edward Arthm-, James Arthui-, David Arthur, 

Dick Arthur, Bob Johnson, Russell 

Bovim. Howard Zulauf, Robert Arthur, 

Arthur Hayden and Rita Brusselback. 

From Illinois were George Kerasotes and 

Ranny Pedrucci, Springfield; Wesley 

Bloomer, Belleville, and Vince G'Leary, 

East St. Louis. From Missouri were Frank 

Plumlee, Farmington, and Truman Putz. 

Cape Girardeau. 

ST. 

LOUIS 

Joseph A. Simpkins, for two years chief 

barker of St. Louis Variety Tent 4, 

has been named one of 11 special representatives 

of Variety International, according 

to an announcement issued in London, 

England, by James Carreras, chief barker 

of the club. Charitable activities of Tent 

4 include the Day Care nursery program 

and the free eyeglasses program for needy 

children. Simpkins, a submban Ladue resident, 

heads an auto rental agency and an 

oil development company. 

Eddie Bracken, the veteran motion picture 

actor, made his debut at the Municipal 

Opera as Mr. Applegate in the popular 

musical, "Damn Yankees ... St. Louis 

delegates to the WOMPI convention here 

September 18-20 are Marge Collins. Allied 

Artists, and Gladys Shy, Paramount. Alternates 

named were Joyce Crowell from 

MGM and Pauline Wrozier, Paramount. 

. 

The 20th-rox "Fate Is the Hunter," 

starring Glenn Ford, Rod Taylor, Nancy 

Kwan and Suzanne Pleshette, with Jane 

Russell as a guest star, was sneak-previewed 

at the Esquire Theatre in Richmond 

Heights . . Eve Wasem, booker at 

. 

20th-Fox. was ill with pneumonia 

Ronnie Krueger, Wehrcnbcrg circuit, has 

completed a tour of duty with the Air Corps 

Reserve at the Wisconsin training base. 

The historic 112-year-old Grand Theatre, 

slated for razing to make way for 

new commercial facilities to be located 

north of St. Louis' new stadium project, 

may gain a reprieve from the headache 

Harry Hoff, manager at National 1iatre 

Supply Co., attended the recu 

Shrine convention in New York . . . M 

America Theatres' Crestwood is curre Ij 

exhibiting works of Gustave F. Goeth 

who at 87 is still active as a painter, etcr 

show judge and still showing and winm 

shows and finding his work in greater e 

mand than ever before. Goetsch paint g; 

are displayed in St. Louis City Art Musen 

the Art Institute of Chicago, the Worcee 

Ai-t Museum, and the Librarjo 

I 

Congress. Washington University, the Iii 

versity of Missouri and the M?.sonic Ta 

pie in Washington, D. C. also own ii 

show Goetsch paintings. 

Clayton Bond, MGM-TY-Î 

Syndicate Sales, Dies , 

CHICAGO—Clayton E. Bond, 42, fa 

Century-Fox. Ft 

Ohio. Indiana, Kentucky and West Virgil 

recently was appointed central divioi 

manager for MGM-TV's syndicated ssi 

died Sunday

, 

champagne 

, who 

, who 

. . James 

. . 

. . Ruby 

. . New 

(UAi, 

. . Eleanora 

costarring 

ANSAS CITY 

Tvations are being made for the M

. . Howard 

CHICAGO 

rack Clark, president of Allied Theatres of 

* Elinois. has been appointed by James 

Carreras. Variety chief barker, as representative 

in the Chicago-Milwaukee- 

Omaha and Des Moines areas. Clark is 

planning a campaign to stimulate activity 

and interest in the Will Rosers Memorial 

Hospital through the local WOMPI. 

headed by Grace Blaney of Warner Bros. 

Frank Standi, booker for Great States 

Theatres, was vacationing in Upper Michigan. 

. . . 

The Globe Theatre on the near north 

side in the heart of the new Carl Sandburg 

Village district, will initiate a first 

outlying run policy with "Robin and the 7 

Hoods" . 

Wolk was in Franklin 

Boulevard Hospital for examinations 

Erwin J. Peterson was recuperating at his 

home. 5506 West Leland. after the loss of 

H 

U

said 

went 

!eventh Dawn 200 

Memphis State 

i 

WEMPHIS— I'lVf lust runs were doiiif,' 

better than average business and the 

ler two were holding average with hold- 

;r films. All in all, it's a good sumir 

in Memphis for first runs. The United 

lists film. "The Seventh Dawn," set the 

ce at the State with 200 per cent for 

• week. Next and very close was the 

h Century-Fox reissue. "South Pale," 

which did 175 per cent at the 

lace. A third week of MGM's "The Un- 

. 100 

kable Molly Brown," was worth 160 per 

It at the Strand. 

Average Is 100) 

ld_Lo Bonne Soupc ,20th-Fox) 120 

CO— The Moon-Spinncrs ;BV), 2nd wk 150 

xe— South Pocitk ,.'Oth-Fox], reissue 175 

lo— The Corpctbogacrs (Para), 3rd wk 100 

(e— The Seventh Down (UA) 200 

ind—The Unsinkabic Molly Brown (MGM), 

rd wk 160 

mer— Robin ond the 7 Hoods (WB), 4th wk 

[iss North Carolina Star 

If Raleigh Airer Show 

RALEIGH. N.C.— In her first public aparancc 

in the Capital City since the re- 

:it statewide beauty-talent pageant. Miss 

irth Carolina—Esther Sharon Finch of 

lomasville— was introduced to patrons of 

J Forest Drive-In here. 

Appearing on the same program with 

iss Finch were the Forresters, folk-sing- 

; group of Wake Forest which recently 

in the annual Wake County talent conit. 

The new Miss North Carolina signed 

tographs and met the public during the 

to 8 p.m. program, which preceded the 

mins's screen attractions. 

Ron Block of Raleigh ra,dio station 

RAL served as master of ceremonies. 

Miss Finch's appearance at the theatre 

15 a tiein with the Pepsi-Cola Bottling 

I. of Raleigh. 

gdward Harbin Managing 

ew Manchester Airer 

MANCHESTER. TENN. — The 300-car 

anchester Drive-In was opened late last 

3nth by Mid-Tennessee Amusement Co. 

16 first-run operation is being managed 

r the circuit by Agdward Harbin in 

anchester. 

Officers of the Mid-Tennessee Amuseent 

Co. are Ernest Martin, Winchester, 

esident. and J. S. Cardwell of Spart, genal 

manager and secretary-treasurer. The 

rcuit also owns Arnold Drive-In on Highly 

55 and theatres in Sparta, McMinnle, 

DeKalb, Smithville, Dayton and Lawnceburg. 

Harbin operated the Lyric Theatre here 

itil the property was sold recently. He 

so owns Harbin's Merchandise Mart. 

ill Rawls, Doug Cooper 

riven New Assignments 

ROCKY MOUNT, N.C.— Bill M. Rawls, 

'use manager at the Ambassador There 

in Raleigh for the last five years, 

come here to manage the Center There. 

IS 

Rawls is a native of Cary, N.C. 

His predecessor at the Center was Doug- 

5 Cooper, who has been promoted to 

mage the Boulevard Drive-In. Cooper 

d been here only six months before his 

vancement came. 

'Miami Theatres Having Best Summer 

In History: Film Critic Herb Kelly 

MIAMI—Miami movies are playing to 

capacity audiences almost every night. 

While some people attribute the resurgence 

of theatre attendance to repeats in television, 

movie editor Herb Kelly of the Miami 

News said it's the same old story— "There's 

nothing wrong with the movie business 

that good pictures won't cure." Kelly 

pointed out that Miami has had plenty of 

good pictures the past few weeks, with 

more coming up. 

"The Carpetbaggers" broke attendance 

records in Miami and on the Beach. It 

wound up its three-week engagement to 

make room for another good feature—Peter 

Sellers and Elke Sommer in "A Shot In 

the Dark." 

"Bedtime Story" also has done surprisingly 

well, according to Kelly. Replacing 

it will be "The Unsinkable Molly Brown," 

Clayton Bond Is Manager 

Of MGM-TV Midwest Area 

From Eastern Edition 

NEW YORK—Clayton E. Bond, veteran 

motion picture and television salesman, 

has been appointed central division manager 

of MGM-TV's Syndicated Sales operations, 

according to Ed Montanus, MGM- 

TV director of Syndicated Sales. 

Bond, who will headquarter at Prudential 

Plaza, Chicago, has devoted the past 18 

years to selling theatrical film and television 

programming. His career started in 

1946, immediately upon his discharge from 

wartime .service. He first joined United 

Artists as a motion picture salesman. 

Three years later, he joined 20th Century- 

Fox in a similar capacity and in 1952 was 

named to take charge of its nev/ly-formed 

TV production sales. 

In 1956, he joined NBC Films (California 

National Productions), covering the 

four-state area of Ohio, Indiana, Kentucky 

and West Virginia. In 1960, Bond 

moved over to CBS Films, with the same 

territory assigned to him. In November 

1963, he joined the midwest sales force of 

MGM-TV. 

His father. Clayton E. Bond, who died 

eight years ago. was head film buyer for 

the Stanley Warner circuit. 

20th-Fox Names Coursey 

Charlotte Branch Head 

NEW YORK—Dan Coursey. who has 

been with 20th-Fox for 28 years, recently 

as branch manager in Memphis, has been 

named Charlotte manager, while Lloyd 

Edwards, who has been with the company 

since 1952. moves into the Memphis 

branch manager post, according to Joseph 

M. Sugar, domestic distribution director. 

Coursey fills the opening left by the recent 

death of Olin Mock. Edwards has 

been serving as a salesman in the Dallas 

area. 

20th-Fox Votes Dividend 


NEW YORK—T^ventieth Century-Fox 

has declared a quarterly cash dividend of 

15 cents per share on the outstanding common 

stock, payable September 30 to 

stockholders of record September 11. 

which could be another blockbuster, since 

It Is setting attendance marks all over 

the country. 

Theatres that have "The Night of the 

Iguana" booked are said to be flosded 

with calls. "The picture Is t>elng talked 

about, " Kelly, "and when a picture 

Is talked about, the talkers go to see It." 

" 

"The Seventh Dawn into its second 

successful week here and "The NEW 

Interns" will follow. "Circus World" Is particularly 

strong at matinees, Kelly pointed 

out. 

And he concluded; "Thcatrcmen have 

wide smiles as they see customers lined 

up for a block waiting (or a seat. Hardtops 

and drive-ins are doing equally well; Miami 

is having its best summer season In 

history." 

Kelly has a wide readership. 

Martin to Construct 

New Huntsville Unit 

HUNTSVILLE. ALA. — Martin Theatres 

will build a de luxe Indoor theatre for 

showing 35mm. 70mm and Cinerama features 

in the Madison Mall Shopping Center, 

now under construction at Highway 

72 and Memorial Parkway. 

Announcement of the building plans was 

made by Carl Patrick, a spokesman for 

the circuit here, who told the Huntsville 

Times that the new theatre probably will 

be the first business opened In the new 

shopping center, probably around the end 

of this year. 

However. Patrick refused to confirm to 

the Times a report that Martin Theatres 

also will build an indoor unit at the 

Miracle City Shopping Center. The Times 

queried Patrick on this point after exhibitor 

Jack Heffelman announced that 

he had sold a lease he held on theatre 

rights at Miracle City Shopping Center 

to Martin Theatres. 

Heffelman also announced that he had 

leased the Huntsville Princess Theatre to 

the Bailey Theatres of Atlanta. 

Tom Woods is the new manager at the 

Princess for Bailey, taking over active direction 

of the theatre July 9. Woods has 

worked in Shreveport. La., and Savannah, 

Ga., theatres and has been with the Bailey 

circuit for around 15 years. The Bailey organization 

owns 23 other theatres in 

Georgia and Florida. The Princess represents 

its first holding in Huntsville. 

Heffelman has been in motion picture 

exhibition here for 30 years. He is the 

former owner of the Parkway Drive-In. 

Foreign Press Elects 

From Western Edili'^n 

HOLLYWOOD—Newly elected officers of 

the Hollywood Press Club are Les Kaufman, 

president, succeeding Dale Olson; John 

Tynan. Bob Dingillian and Berne Fullmer, 

vice-presidents; Al Preiss. secretary; Ralph 

Portnor. treasurer and Barney McDevitt. 

sergeant at arms. Board members are Harold 

Abramson. Chubby Johnson. Chester 

Maydole. Charles Pomerantz and Mann 

Scharf. 

XOFFICE August 10, 1964 SE-1

. . . Paul 

. . . Mildred 

. . Among 

. . Roy 

. . . Pannye 

. . H. 

. . Gus 

. . . Mis. 

. . . Another 

. . Rudy 

. . Roy 

. . The 

NEW ORLEANS 

The Tudor and Globe theatres, properties 

of the E. V. Richards estate and longtime 

landmarks in the area bordering 

Canal. Common and Camp streets, are 

locking their doors for the first time in a 

half century. They will be demolished to 

make way for a parking lot. The Tudor was 

the Richards circuit at one 

the flagship of 

time. 

The Women of Variety hosted a Hawaiian 

luau Saturday night i8i. Hostesses and 

guests appeared in "native" dress and the 

men in sports togs . . . Charley Ost, Universal 

exchange sales manager, was at the 

Gulf States Theatres office in McComb 

Back. BV salesman, was in the 

Rene Tate has 

Memphis territory . . . 

taken over the Jan Theatre in Ville Platte, 

formerly operated by Blackie Guillory. who 

died a few weeks ago from a heart attack. 

A. 3. Dwyer, Army Motion Picture Service 

representative, was in town . Lombardo. 

Transway dispatcher, reports his 

daughter Sheryl and husband Jules Corwin 

became parents of a baby who has 

Rosemary 

been named Nicole Marie . . . 

Rojo, former assistant to Paula Trumbach 

at Hodges Theatre Supply, has resigned to 

take a job at the Michoud plant . . . Joe 

Silver. 20th-Fox booker, and his wife, and 

Al Silver of Film Inspection service and 

their wives left on the 10th on a vacation 

trip in Mexico. 

Charles Varnado, Warner salesman who 

suffered severe injuries in a fall four 

weeks ago. was back helping out in the 

office until he mends well enough to go 

back on the road . out-of-town 

exhibitors observed at the opening of the 

new Saenger Orleans were Bertha Foster 

of the Violet and Port Sulphur theatres; 

Bill Butterfield. his wife and daughter of 

Pascagoula. and W. E. Limmroth. Mobile 

Lindsay was back on the job at 

Universal sporting a suntan obtained at 

Fort Walton Beach, where she vacationed. 

CDA's "The Fat Black Pussy Cat" opened 

in approximately 15 theatres and drive-ins 

in this metropolitan area Thursday i6t ... 

Three armed men invaded Martin's Cine- 



Filmack's 

TEASERETTES 



m 

Tennessee Valley POPCORN 

T«l. 574-1079 

P.O. Bon 179 

Q p. i|f„ 1 a r__ 

K. U.Word &bon 

SCOTTSBORO 

Alabama 

rama Theatre at 3615 Tulane Sunday night 

(June 261. forced Herman Gentry, manager, 

to open the safe and fled with $5,200. 

They took Phyllis Hooper, usherette, .several 

blocks as a hostage. The next day police 

arrested Nolan Guidy. who lives at 2530 

Tulane. and he implicated two other men. 

Only $600 of the money was recovered; the 

men said they had spent the rest to pay 

off a car note, a gift to a relative for an 

operation, purchase of a television set. etc. 

Debbie Reynolds was in town to find a 

cook, according to Mrs. Charles Stitch, who 

was helping in the quest. Debbie's "The 

Unsinkable Molly Brown" opened at Loew's 

State at about the same time but. outside 

of dinner at Brennan's and appearances 

around town at which she was readily 

recognized, there was no formal ballyhoo 

for the film, which was doing great business. 

Manager Frank Henson advertised 

for a person who had known the real Molly 

Brown in Denver, but no one answered. 

Hazel St. German of the Columbia staff 

was home recuperating after an operation 

Phillips did vacation relief for 

Elsie Bittle at AA. and will return in September 

when Earl Schroeder. office manager, 

vacations . . . Bettye Brown is back 

at Richards Center as payroll department 

head. 

Karl Williams has retm-ned to his managerial 

duties at the Pitt Theatre here after 

filling in for Mabel Alexander, manager of 

the Dalton in Baton Rouge, who was on a 

two-week vacation. Subbing for Williams 

at the Pitt was Hazel Blanchard, formerly 

on the Tiger Theatre staff . . . Mildred Biri 

of Theatre Owners Service Co., hied to 

Atlanta via train to be with her son and 

daughter-in-law, the Walter Everetts, and 

welcome granddaughter Lori Michele, born 

July 11. Lori is the Everetts' fourth 

daughter . P. Mosely. MGM office 

manager, returned to his duties after a 

vacation spent at a Southern Baptist convention. 

Ruth Buchmann. manager Hip 

Arata's secretary, was spending her vacation 

moving to a new home on South 

Bernadotte. 

. 

At Allied Artists to confer on the sales 

drive with manager Ben Jordan, office 

manager Earl Schroeder and Elsie Bittel, 

the office "Jill of all trade," were Ernest 

Sands, general sales manager and Jim 

Pr'chard, district manager. During their 

three-day vi.sit. AA group the entertained 

a different group of film buyers daily at 

luncheon Stierwald. Columbia 

shipper, was vacationing at home . . . Jan 

Murtagh is the new officer worker at Exhibitors 

Cooperative Service, succeeding 

Lorraine Moss, who resigned . . Paula 

. 

Trumbach. Hodges Theatre Supply, spent 

her recent birthday feasting. At noon, coworker 

H. J. Ballam treated her to a 

luncheon at a posh restaurant, and in the 

evening Mom and Dad spread a dinner for 

her at their home in company with Paula's 

two brothers and their families and an 

uncle! 

Renette Mire, daughter of switchboard 

oijerator Frances Mire at Richards Center, 

was married to John App!c. There was a 

reception in the Charles Hotel . . . Imelda 

Giessnigcr of Richards Center won a pair of 

tickets to the benefit premiere of "Bccket" 

at the Saenger Orleans . T. G. So 

mens and their youngsters spent a wel 

end at Destin. Fla. 

Nathan Watkins shuttered the Sumf 

at York. Ala., on the 2nd, reports H.\ 

Hook of Aliceville. who handled the bo 

ing . Simoneaux has bought 

Arcade at Patterson . Barras. Tra; 

way. and his family went to the mountsi 

in Tennessee on a vacation . . . E. E. Shi 

Paramount salesman, spent part of i 

vacation attending the lATSE convent] 

in Louisville, Ky. He is national treasureii 

the Colosseum of Motion Picture SalesE; 

. . . Jane McDonnell, Paramount stafi 

was recuperating after a severe illness. 

The 20th-Fox screening room was fi* 

for the AIP screening of "Bikini Beai 

A. C. Black closed the Star; 

Leaksville, Miss., indefinitely . Gee; 

. . 

Conrad reopened the Dixie. Thibodn 

which he closed shortly after the c 

rights act went into effect. The 0.si( 

Plaquemine. closed about the same ti( 

remains dark. The owner is Sam Da:r 

four-waller in Mississii 

closed since the civil rights act. is the It 

in Lucedale. owned by Stanley Graham 

Louis Cubre. 20th-Fox salesman, was o 

vacation. 

Morris Mechanic to Build 

Baltimore Legit Theatre 

From Eostorn Edition . 

BALTIMORE—Final approval to buiji 

legitimate theatre in the downtown Chae 

Center was given this week by the B;:i 

more Urban Renewal Agency. Devehe 

of the 1.500-seat house is Morris MechaK 

former owner of Ford's Theatre wK 

earlier this year gave way to a parln 

lot. 

Mechanic said he hopes to start cii 

struction in September with complex 

scheduled for the season beginning £p 

tember 1965. The theatre will costa 

estimated $3,500,000. Strikingly moder 

architecture, the complex will havep: 

underground garage for at least 150 

and 39.000 to 65.000 feet of retail spat 

Under terms of the 75-year grcii 

lease. Mechanic will pay the city $3C|o 

a year in rent. He can buy the land 

time during the first 30 years of the 1 

for $500,000. 

Kahn Agency Expanding 

From Western Edition 

HOLLYWOOD — Milton Kahn. in 

started his own public relations firm t 

in 1958. is expanding his operation *t< 

packaging and selling of motion pictureJTl 

series and legitimate theatre propertii. 

Film director William Wellman islh 

father of Cissy Wellman and William vU 

man jr. appearing in Paramount's "The is 

orderly Orderly." i 

_L 

BALLANTYNl IN-CAR SPEAKERS 

CONCESSION EQUIPMENT & SUPPLII > 

PROJECTOR REBUILDING SERVICE } 

Prompt, Courteous Service 'Round the C.\o 

, 

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P.O. Box 546 Albany, Gaorgia 

PhoM: HEmlock 2-284* 

< 

SE-2 BOXOFFICE August 10, 9ft

" 

Wolion Picture Ever " 

"MOVING ON" BIG MIDNIGHT SPECIAL" 

•fUNT HILL SPECIAL- "LONG GONE DADDY' 

THE BIG PICTURE LOADED WITH DVER 30 HIT SONGS 

"COLD, COLD HEART" 

"WATERLOO" 

"JAAIBAtAyA" 

"WHITE LIGHTNING" 

•THERE'S A BIG WHEEL' "HEY, GOOD LOOKING" 

"A POOL SUCH AS / 

"SECOND HAND ROSE 

. "POOR FOLKS 

HANK SNOW . FERLIN HUSKY 

OUNTRY MUSIC 

SPECTACULAR 

LESTER FLATT& EARL SCRUGGS 

SKEETER DAVIS • 

GEORGE JONES 

BUCK OWENS . PORTER WAGONER 

)WCO INTERNATIONAL 

Box 1805, Charlotte, N.C. 

Telsphone: 334-5300 

CONTACT YOUR 

"iOWCO EXCHANGE 

ATLANTA—CHARLOTTE 

JACKSONVILLE—MEMPHiS 

J 

HANK WILLIAMS. JR. 

ROY ORUSKY • STONEWALL JACKSON 

BILL ANDERSON • AUDREY WILLIAMS 

The WILBURN BROS. • The ANITA KERR SINGERS 

WILMA LEE & STONEY COOPER 

RALPH EMERY • MERLE KILGORE 

The DUKE of PADUCAH • BOBBY SMITH 

3mCE August 10, 1964 SE-3

. . Dan 

. . Mrs. 

. . The 

. . Amelia 

. . Mrs. 

What we don't 

know about 

nitrates 

and neutrons 

can 

fill 

BUT 

what we do know 

about seating 

a book... / can fill your theatre! 

Lpt us toll you more about these 

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Wo. 3100 - GRIGGS 

International 

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The Intcrnotional choir line gives Griggs the 

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in 

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[ Rehabilitation, Service & Parts- 

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MANUFACTURERS:—Foam Rubber & Spring Cushions, Back & Seat Covers. 

DISTRIBUTORS:—Upholstery Fabrics and General Sealing Supplies. 

MEMPHIS 

Wariety Tent 20 will move to luxuric 

new quarters in Hotel Chisca-Plsi 

after almost 30 years in quarters forme, 

occupied by Hotel Gayoso and now- owr: 

by Goldsmith's Department Store. D: 

Coursey. branch manager of 20th-Fc 

Variety's chief barker, said Gil Brandi. 

as chairman of Variety's committee, a: 

Robert G. Snow^den of Chisca-Plaza. hj( 

agreed on all details. "Plans for the m 

quarters are beautiful." said Coursey. "'( 

will be in our new quarters when the J- 

State Theatre Owners hold their anni 

convention in October at the Chisca-Plai,' 

Stella Stevens, Memphis movie star, h 

signed to play a romantic role oppo:( 

Dr. Ben Casey as guest star in five \ 

shows . Coursey. branch mana 

: 

of 20th-Fox. is being transferred to Chlotte 

as the company's branch manasr 

A stag farewell dinner was given by Mci 

phis theatremen. Coursey will be succee'i 

as chief barker for Memphis Variety CI 

by Bailey Prichard, first assistant eh 

barker. 

Elton Holland, manager of Malco T 

atre in Memphis, is vacationing and 

thur Groom, former manager at the Si 

and now with Malco Theatres, is sitty 

in for him . William F. iLou;; 

Ryan, secretary to R. L. "Bob" Bos';] 

of National Theatre Supply, has returVi 

from vacation , film, "WomerD 

the 'World," has opened at five Memii 

theatres and drive-ins simultaneously ae 

a federal court reversal of the Memjil 

Censor Board's ban of the film. Gic 

Avon in 'West Memphis, Summer, Fra:e 

and 61 drive-ins report top business \'.l 

the film. 

. 

Mr. and Mrs. Hays Redmon, who ope t 

the Strand at Millington. are out of tyi 

on vacation Ellis, Frae 

Drive-In, Frayser: R. B. Gooch, Skju 

Drive-In, Savannah; Andy Jonas, Stri:C 

Millington, and Louise Mask, Luez, Bol.il 

were among visiting Tennessee exfji 

Prom Mississippi came loi 

tors . . . 

Rountree, Holly, Holly Springs: J.K 

Moore, Ritz, Crenshaw: C. J. Collier, III 

Cleveland: J. M. Mounger, Mart, Callû: 

City, and Mrs. John Twiehous. Sk.vr 

Drive-In, Clarksdale Georg £ 

. 

Miller jr.. Plaza, Helena: Mrs. Ann Huh 

ins. State. Corning, and 'W. R. Lee, let 

Des Arc, were here from Arkansas. 

Fred Niles Will Produce 

Two Features for UN 

From Central Edition 

CHICAGO — Fred Nilcs Film S: 

with headquarters in Chicago, ha\> 

selected by the United Nations to 

duce two ma.ior films for worldwide 1^ 

tribution. Niles said that pioductioiuj 

both films, which are for early 196al 

livery, will start shortly, one in W 

country and the other in Peru. One, lU 

to be made in the U.S.. will seek suioi 

of the UN program for aid to chiVe 

in underdeveloped countries. The W 

will be designed to stimulate the advd 

ment of the native cultures in thq 

dustrialization and educational adv 

ment. Both will be without narratioj] 

35mm and color, and will be availablj 

theatrical release around the world. 

SE-4 BOXOFFICE :: August 10, 9

1 Harm's 

, 

large 

. . Murthu 

. . Nat 

ipment. Change Stolen 

. . Miamian 

. . Twenty 

. . Ralph 

MIAMI 

H fternoon daily newspapers said that Miami 

theatres showing movies for the 

Latin population here were quick to slap 

their own embargo on imports of films 

from Mexico, following that country's vote 

against OAS sanctions and censure aimed 

at the Castro regime. Radio Centro. the 

Tower and Tivoli theatres here immediately 

cancelled all bookings of movies 

from Mexico. Beatrice Alexander, who 

owns Radio Centro, made the announcement 

from the stage of the theatre and 

she was greeted with cheers and applause 

from the predominantly Cuban audience. 

Jose Smith, manager of the Tower, recommended 

cancellation of the Mexican imports 

to his superiors at Wometco and 

Profit by 

they agreed. Charles Walder of the Tivoli 

took similar action. Each theatre w-ill depend 

upon a supply of movies from Argentina. 

Spain and U.S. films with Spanish 

subtitles. 

It was reported in the Miami Herald 

from Fort Lauderdale that on July 28 

eight Negro pickets, including the president 

of the Broward County NAACP, were 

arrested after a scuffle with deputies at a 

drive-in theatre. Mrs. Eula Johnson, the 

chapter president, is reported in the article 

to have said that all those arrested were 

members of the NAACP. All the pickets 

were charged with disorderly conduct. 

Two of them, the article stated, also 

the glassful with 

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than customer satisfaction involved. Cramores 

DriSyrup beverage mixes are made 

writh only the finest cane sugar and are 

easy to prepare, serve and store. You simply 

add contents of portion-packed, foillined 

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with Vitamin "C". Speak to your Cramores 

wholesaler now and begin reaping 

profits by the glassful. 

CRAMORE PRODUCTS 

INC. 

A Division of Angostura-Wuppermann Corp. 

Elmhurst, New York 

faced resisting arrest charges. Thejc 

tion took place at 9:30 p.m.. at ;t 

Thunderbird Drive-In on West Su-ii 

boulevard in Port Lauderdale. The thiti 

is divided by a fence. Admission ton 

side is one dollar and to the othe ! 

cents. Negroes can use either sideoi 

whites cannot use the 50 cent side, Shefl 

Lt. James Cook is reported as saying. 3( 

also reported that Negroes were blo(ii 

auto traffic into the one dollar side n 

when Cpl. John B. Tamburello was 31 

to the scene, he told the pickets they ei 

under arrest for disorderly cjnduct. Vif 

Tamburello tried to arrest one of t;i 

the Herald article said, the man sIk 

him with the picket sign, injuring hi.'ie 

arm. 

When Robert Heffler, who is withtl 

New York company producing a nv 

known as "Caribbean Adventui'e" at Fii 

bow Pictures. Carol Gables studio, wenii 

to the Goodwill Industries antique k 

looking for a chair to represent a ttji 

in one of the picture's sequences, hen 

an unusual experience. Lifting the oi 

cushion of one old hand-carved ca 

Heffler found six $5 bills. He callectl 

manager and turned them over to ii 

How the money escaped previous de 

tion puzzles Goodwîll officials. Anya 

the donor being unknown, the $30 hab 

come an anonymous contribution to Co 

. 

will's $400,000 capital development r 

gram being conducted here for the u 

chase of property at 200 South Nil 

Avenue, where the antique shop i; 1 

cated Paul Daniel has a 

cast as Carlos Alva, leader of the steii 

agitators, for Stanley Kramer's "Sh: 

Fools." 

Tim Tyler, manager of the 163rd &e 

Theatre, has returned after a six-» 

vacation in South Carolina . . . Harry 

wick, South Florida supervisor of Fl i( 

State Theatres, started his vacation u 

30, motoring north . Puckh)( 

Florida State publicity director. st;t< 

his vacation August 3. planning to sti 

home for a week and then take the fiii 

camping . members ofti 

Claughton clan gathered at the hon 

Mrs. Lillian Claughton. head of the Cla?l 

ton circuit in south Florida this w'e(' 

celebrate the birthday of Mrs. Claughti 

son Ed jr. 

Cinema 46 in Totowa, N] 

To Open on August 14 


NE'W YORK—Salah M. Hassanein, v'l 

dent of Skouras Theatres Corp., annotci 

that the new Cinema 46 Tlieatre, on Pu 

46 in Totowa. N. J., will open August 1 

The 1.100-seat theatre has been desiii 

to insure the utmost in luxury. Its 1"! 

spacious lobbies and lounges, includil 

beautifully fuinished cafe, new "save 

seating, the most modern projection eii] 

ment. hi-fi stereophonic sound, elect n 

cally controlled heating and air condiJi 

ing. plush orchestra seats and roclii 

chairs in the loge section, along with irl 

ing for 700 cars guarantee audience eio; 

ment. 

The opening attraction will be "A Sh: 

the Dark." Numerous celebrities ancli 

cal dignitaries, along with bands and 3i 

venirs. will be on hand for the first rt 

Mirisch Corp. suspended location fil" 

of "Hallelujah Trail" at Gallup. N.M. i< 

to weather. 

SE-6 BOXOFFICE August 10,

I 

ANGELES 

' 

and 

, ran 

. . . Filmrow 

Margaret', 

Sandra 

. . Bob 

was 

. . Michael 

. . Wesley 

. . "Ensign 

. For 

. . Katherlne 

V Universal Cily 

) Building Begun 

; 

— Dinwiddle Construchas 

been awarded a contract for 

;o. 

onstruction of a new three-story 

tory and office building for MCA, 

at Universal City. The structure 

' leased to Technicolor Corp., accord- 

Albert Dorskind. MCA vice-president 

reasurer. 

project, representing an investment 

re than $5,000,000, will be located at 

lorthwest corner of Universal City. 

Gregory, manager of the Dinwiddle 

mgeles office, is in charge of con- 

Ion of the building. 

architectural firm of Skidmore, 

is & Merrill, which designed all of 

lew buildings comprising Phase I of 

ew Universal City Plaza, also designed 

'echnicolor laboratory, which will be 

;ated of black aluminum, black spanopaque 

glass to complement 

ither new structures. 

A-Sign Lists Profits 

May of $100,000 

Edition 

;entral 

ICAGO—Tel-A-Sign. Inc., president 

Steiger, reported first quarter profits 

nore than $100,000, which nearly 

led total previous operating earnings 

the company was founded in 1950. 

er said the report for the quarter 

4 May 31 will show near-record sales, 

jdded the trend was continuing in 

second quarter. The 1964 volume is 

:ted to reach $5,000,000. Last year, 

irm had operating earnings of $50,737 

lies of $3,726,073. 

figer told shareholders at the annual 

ing that the prospects of Tel-A-Sign, 

h makes illuminated and nonilluminsigns. 

were greatly improved by the 

isition of 80 per cent of Scopitone, Inc. 

kholders approved an increase in Telgn's 

authorized stock from 2,000.000 

000,000 shares to provide 850,000 shares 

the acquisition. Scopitone holds the 

rights to a coin-operated film pro- 

)r made in France that shows short 

ical featui-es in bars, stores and pub- 

)laces. 

ro Englewood Theatres 

e to Be Remodeled 

Eastern 

Edition 

NGLEWOOD, N.J.—The Englewood and 

•A theatres, which have suffered from 

•on neglect in recent years as people 

ed farther away from the downtown 

1. are going to be thoroughly renovated 

Skouras Theatres, according to a re- 

; announcement by Spyros Lenas, zone 

lager for the circuit, 

round $100,000 will be Invested in the 

,a, which entails almost complete reding 

of the theatre and installation of 

screen and new carpeting. Lenas said 

. the Englewood, which opened in 1914, 

undergo a major face-lifting. 

New Englond Edition 

'ALLINGFORD. CONN. — George H. 

sinson jr., MPTO of Connecticut presit 

and operator of the Wilkinson Thea 

preview showing of Warners' 

Distant Trumpet" and American Interonal's 

"Summer Holiday." 

< OFFICE August 10. 1964 

JACKSONVILLE 

Tîmberly Ann Langston, infant daughter 

of James Langston, manager of the 

Colony Theatre In Winter Park, Fla.. and 

i 

Mrs. Langston 

i christened 

in a baptismal service at the St. Margaret 

Mary Catholic Church In Winter Park 

July 26. Attending the service from outof-town 

were Joe Charles, manager of 

Jacksonville's Capitol Theatre, and Mrs. 

i 

Charles who are Kimberly 

Ann's godparents. 

Mr. and Mrs. Roy Bang, who have the 

Star Theatre. Winter Park, have moved 

into a new home situated on Bear Lake 

callers Included Thomas E. 

Bell. Smyrna Theatre, New Smyrna Beach: 

Eddie Stern, film buyer for Wometco Enterprises, 

Miami: James Frew, Atlanta, 

salesman for Embassy Pictures, and Judson 

Moses, MGM explolteer from Atlanta. 

James Taylor is a new manager trainee 

under Al Hildreth at the downtown Empress 

Theatre . Jones, the downtown 

Center's assistant who served as 

relief manager there while Manager Marty 

Shearn vacationed in Nassau, reported that 

the Center set a new record in collections 

for the Will Rogers Memorial Hospital and 

O'Donnell Research Laboratories during 

the first eight days of "The Carpetbaggers." 

Bob said that the collection will be continued 

for the entire run of "The Carpetbaggers." 

lasting several weeks. He gave 

great credit to Betty Healy. United Artists 

booker and WOMPI chairman in the Will 

Rogers drive, for having a staff of WOMPIs 

on hand for each collection. 

Waiter Meier, manager of the downtown 

Florida, reported that teenage girls are 

his best customers during the advance 

sale of tickets for "A Hard Day's Night." 

the Beatles' first feature motion picture 

which is booked into the Florida for an 

August 14 premiere I. Stein, 

. 

grandson of Harry Botwick. south Florida 

supervisor for Florida State Theatres, purchased 

the first ticket sold during the 

grand opening of FST's new Sunlland 

Theatre south of Miami. 

A recent analysis of admission prices 

at Jacksonville's first-run indoor theatres 

revealed that a low-budget nudie film 

house, the Roxy Follies, exacts a higher 

regular fare from its patrons than do 

the de luxe, first-run theatres of the 

city which bid for and play the world's 

top quality film products. The Roxy has 

a single price of $1.50 for its adult patrons 

while the first runs have adult prices 

ranging from 80 cents to $1.25 and sometimes 

going to $1.50 for general admission 

roadshow attractions and as high as $1.95 

for hard-ticket, reserved-seat attractions. 

In addition, the first runs have scaled 

down prices for students and for children 

under 12. Local outdoor theatres operated 

by circuits have an average price of 70 

cents for adults and admit children free. 

Local independently-owned drive-ins mostly 

have a price of $1 per carload, regardless 

of the number and ages of the persons 

in one car. The lowest prices of all. 

on an individual basis, are charged by the 

indoor sub-run houses, which go as low as 

25 cents for children and 50 cents for 

adults. 

Two slrong-running films moving Into 

thi-lr third weeks of playing time were 

"The Carpetbaggers" at the downtown 

Center and 

" 

"Circus World at the suburban 

Five Points Pulver" went 

on to the 

. 

screens of two suburbans, the 

Town and Country and the Cedar Hills, at 

the .same lime . the third time, the 

downtown Florida had the narih Florida 

opening of ADPs series of beach pictures, 

this time with "Bikini Beach" ... A 

foreign film with an International cast. 

"Psyche 59, " had its area opening at the 

San Marco Art Theatre following the long 

run of "Tom Jones." 

Mary Harl. Florida State Theatres, has 

resigned her chairmanship of the WOMPI 

finance committee and two cochairmen 

have been named in her place — Betty 

Healy. United Artists, and Phllomena 

"Phil" Eckert, Columbia. Mrs. Hart remains 

as chairman of two other committees, progrim 

and bulletin . Bell returned 

from retirement to sub for the 

San Marco Arts regular cashiers. Alice 

Wilson and Irene Register, while they vacationed 

J. Burns Is back again 

as a 

. 

relief doorman at the Empress and 

Imperial after a long period of Illness . . . 

Orrell Prevatt. the Imperial night doorman 

who runs a small printing business 

during daylight hours, cooperated with 

WOMPI members by printing a free set of 

tickets for their benefit midnight horror 

show at the Imperial August 15. 

O'Brien, MGM Executives 

Visiting Set in Dublin 


DUBLIN—Robert H. O'Brien, president 

of MGM: Maurice Silverstein. president of 

MGM International; Dan S. Terrell, executive 

director of advertising, publicity and 

promotion, and Russell Thacher. MGM 

story editor, arrived here Thursday i30) 

from London after conferring there with 

Anatole de Grunwald, producer of "The 

Yellow Rolls Royce." In Dublin, the group 

visited the set of "Young Cassidy." which 

John Ford is directing with Rod Taylor In 

the tit'e role and Maggie Smith. Michael 

Redgrave. Siobhan McKemia and Dame 

Flora Robson costarred. 

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SE-7

BOXOFFICE LEADS THE FIELD 

with more exhibitor subscribers 

because it publishes . . . 

MURC Local 

and National News 

lYlURc Booking 

Information 

MORE Showmandising Ideas 

AAURb Operational 

Information 

MURl Equipment and Concessions Tips 

MURb Convention Coverage 

lYiURc on all 

counts that count most 

—read and rel'md on by MORE Theatremen 

than any other film trade paper in the world I 

THE NATIONAL FILM WEEKLY - WITH THE LOCAL TOUCH!! 

SE-8 BOXOFFICE :: August ICH

; reaching 

. Manager 

. Miss 

L 

PASO 

^stress Barbara McNair, described as 

»n effective painkiller, won recognition 

El Paso, Juarez and herself in Life 

izinc, July 24 issue. One of La Fiesta's 

popular female vocalists, she is 

ed the "Queen of Entertainment" at 

Mexico supper club by the magazine 

McNair will return next spring 

her fourth engagement at the La 

a, owned jointly by brothers Efrem 

Mario Valle. Miss McNair has also 

a motion picture or two. 

lor Gilbert Roland, former El Pasoan, 

rwent treatment for a scorpion sting 

the weekend iJuly 25 

1 in the little 

of Beatty. Nev., in Death Valley. 

friends here, said Roland 

stung by a scorpion during filming 

rhe Reward" for 20th-Pox. Only rey, 

Roland wrote El Paso friends of 

ships in the desert, saying the tempire 

went up one day to 148 degrees, 

that he longed for "100-degree El 

." Born Lunis Alaiiso, son of a Spani.sh 

idor who once assisted in the manageof 

the Juarez bull ring, he attended 

; 

aso schools. Hero of countless motion 

ires, Roland left El Paso as a young 

to become a star of silent films, later 

ing a comeback in sound pictures and 

ision. 

>ns have been completed by the newly 

ed Fine Arts Cinema on Alameda 

ue for a series of art exhibits in Sepler 

in the lobby. Gallery facilities will 

rovided for local artists to display their 

,. Invitations are now being sent to 

aso painters by theatre manager Al- 

) Sanchez. Sculptors, artists, working 

losaics. ceramics, painters, metal and 

ography also are invited to partici- 

Exhibition dates may be obtained 

Sanchez. Other projects 

ned by Fine Arts Cinema include the 

ng of theatrical productions by area 

)rmers and dramatic groups, and freit 

variety shows featuring El Paso 

It. Fine Arts is the only theatre in 

aso playing American and foreign art 

le condition of John Paxton, Texas 

iolidated city manager, who is ill, is 

rted improved. He's at Providence Hos- 

, Suite B, 3rd Floor, 2001 North Ore- 

His secretary Stella Harris says he 

ys cards and notes ... "A Hard Day's 

It" will be at the Capri Theatre on 

15th for two special morning showings. 

mpathy to James J. Cheshire jr., proonist, 

on the death of his father, vetboothman 

at the Paramount Theatre 

George Sorensen. exive 

toarillo . . . 

aide to Interstate general manager 

Mitchell, was in town several days on 

ness . . . Here's wishing Charles W. 

ody" Wolfe a speedy recovery. The 

I sound and projection engineer is havto 

take it easy due to an illness . . . 

es H. "Harpo" Davis, sound and proon 

engineer with Modern Sales & 

ice, Dallas, spent a few days in the 

City servicing accounts. 

"gim:ing his 12th year with the New 

: Football Giants, Frank Gifford will 

>ote Columbia's "Ride the Wild Surf." 

3rd is also a surfing expert. 

a: 

te'cmiiiLPi 

DV/l^f CAPTAIN 

HERB 

WELC'O^li: UKIVi; 1.1:.\DEKS—The sales staff of the faraniount >l I 

>TM:K \ »:.(«' Kach. 

wîskmii'miimmmmi 

OFFICE August 10, 1964 SW-1

DALLAS 

T ee Sherron is returning to the film industry 

after an absence of several 

years, taking over at the booking desk at 

United Artists, succeeding Bob Lee. who 

moved to Universal. The Texas Drive-In 

Theatre Owners Ass'n convention a few 

years back voted Sherron the Booker of 

the Year. 

Jimmy Ross, engineer for Modern Sales 

Service at Houston, completed installation 

of Norelco 16mm and 35mm Century projectors 

and Xenon lamps in the Space 

Craft Center in South Houston . . . Harpo 

Davis, also of Modern, is making mileage 

lately. He just returned from the lA convention 

in Louisville. Ky.. and then went 

to El Paso on company business . . . Charlie 

McKinney was at the Valley and at 

San Antonio for Modern. 

Bill Porter, author for Allied Artists, 

PROJECTOR 

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4207 Lawnview Ave. Dallas 27, Tcxos 

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WILMA LEE & STONEY COOPER 

RALPH EMERY • MERLE KIL60RE 

The DUKE of PADUCAH • BOBBY SMITH 

tOFTICE August 10, 1964 SW-3

( 

OKLAHOMA CITY 

Daul Rice, former salesman here for 

Paramount Pictures who moved up 

to Dallas as sales manager and assistant 

branch manager and recently to manager 

at Indianapolis, was back on a visit. His 

wife Billie and two children Bill and 

Nancy, who had been in Dallas and 

Houston for a couple of weeks, motored 

to Oklahoma City where they were met 

by Paul who flew in from Chicago. Paul 

was anxious to find out what had been 

happening along Filmrow here and in 

order to keep up with what is going on 

your complete 

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MONTAY 

here and in the Dallas territory, he subscribed 

for the southwest edition of 

BoxoFFicE. If everything goes well. Rice 

and his family plan to spend the Christmas 

holidays here with relatives and renew 

old acquaintances along Filmrow. 

Recently on a trip to Stratford, Tex., 

we were advised by Dorothy Cummings, 

wife of Delbert Cummings, who operates 

the Roxy Theatre there, that their daughter 

Cynthia Del, who will be a senior in 

the high school next fall, has been elected 

cheer leader for the football and basketball 

games this fall and winter. Cummings 

has another daughter, a cute little 

redhead named Carrie Dee, who will enter 

the first grade next fall. 

Cliff Lance, who owns the El Rancho 

Theatre in Ringling, closed several years, 

was on Filmrow with C. J. Masterson, who 

has leased the theatre and will reopen 

soon. The last exhibitor to operate the 

theatre was Joe King, who closed it in 

June to become manager of the Cinema 

66 on the Northeast Expressway here. 

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The Montay Standard Speaker has earned its 

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MONTAY CO.-PO box 21-Cuthbert, Go.-Tel. 732-2501 Area Code 912 

years ago Louis Grove, operae 

Lance bought 

from 

the Ringling theatre 

and 

mtj 

it for a long time before retiring. 

Clint Applewhite, Liberty at Carnei; 

was on Filmrow recently and advised < 

is going to California for a vacation sc 

to visit his parents. His wife and .r 

Jerry will accompany him. Both App. 

white and Jerry will take along tt i 

firearms, and may enter some trap she.' 

ing events. Young Applewhite is i 

champion trap shooter. 

The screen tower at the El-Co Drivewhich 

was destroyed last spring, has bi 

reconstructed. M. Ray Smith, former i. 

erator of the Pix Theatre at Wewoka it 

the Beaver at Beaver, run the El-Co i 

Shattuck theatres in Shattuck. The to?: 

was rebuilt by Lee Wilson of Woodw ( 

whose son Garland operated the thea'i 

there for many years. The new cerm 

block tower, it is understoood, will t;i 

a 100-mile wind. Smith is ably assL'î 

in the operation of the Shattuck theas 

by his wife. The front and lobby of n 

Shattuck Theatre had been repainted .u 

the inside is being redecorated and re) 

vated. 

Filmrow visitors included George Ji 

nings, 81 Drive-In, Comanche; Vol': 

Hamm, Lawton; Mr. and Mrs. Jimi 

Leonard, H&S Theatre, Chandler; OA 

Womble and son, Caddo; Frank Hei> 

Anadarko; Mr. and Mrs. C. G. John:n 

Sentinel; D. B. Hill. Blanchard; Levi M 

calf. Purcell, and Si Barton, Bar-T Drj 

In in Prague. 

. . . Earl 

. . . Walter 

Buck Buchanan, Paramount Pictua 

was in Dallas conferring with Video w 

Filmrow bookers 

son Earl III, Kansas City, 

Jameson k 

conferred \;1 

his partner Bet Baird, Oklahoma

likini Beach' 200 

[ Minneapolis Bow 

IINNKAPOLIS— AIF s Bikini Beach 

cioublc business in a smash opening 

till- Gopher to lead Mill City boxoffice 

for this week. Close behind was 

ii-iis 

)W the West Was Won." showing no 

IS of aRe with a 180 count in its 73rd 

"k at the suburban Cooper. 'The Un- 

Icable Molly Brown" had a muscular 

rth round at the Century with 140 per 

,t, placing third in a general strong 

al week. 

lAveroge Is 100) 

Jemy— Bcekc* (Pora). 2nd wk 120 

lury— The Unsinkabic Molly Brown (MGM), 

wk HO 

Ih 

X,_Haw the West Wos Won (MGMineromo), 

73rd wk 

ler— Bikini Beoeh (AlP) 

1 80 

200 

-—insign Pulvcr (WB) 90 

Shot in the Dork (UA), 3rd wk ,n— A 130 

icum Zulu Embassy) 100 

Loins Park Whot o Woy to Go! (20th-Foxl, 

Ih wk 90 

c— Bedtime Story (Univ) 100 

jrban World 3 Nuts In Seorch of a Bolt 

Horieguin) 90 

Id—The Night of the Iguana (MGM), 

rd wk 100 

irpeibaggers' Capacity Again 

Milwaukee Point Theatre 

MILWAUKEE— "The Carpetbaggers," in 

third week at the neighborhood Point 

eatre, duplicated the previous week's 

rk of 300 to top the best grossers of the 

;k. Backed by a big promotion. "The Unicable 

Molly Brown" at the Towne Thee 

took second place honors. Reports on 

.saturation run of "The Flesh Eaters" 

the local Granada and 16, 57, Blueund, 

Starlite and Slinder drive-ins 

)wed "average" and "good." 

itol Court Becket (Para), 6th wk 140 

ma I— It's a Mod, Mod, Mad, Mad World 

JA-Cincrania), 32nd wk 100 

â II- Hjnevmoon Hotel (MGM) 100 

-ner—The Doll ânJ,^nal 100 

(foir. Palace The Carpetbaggers (Para), 4th wk. 200 

It—The Carpetbaggers (Para). 3rd wk 300 

;rside—What o Way to Go! (20th-Fox), 

nd wk 150 

itigotc Circus World (Bronstcn-Cinerama), 

th wk 100 

nd—The Longest Doy (20th-Fox) 100 

es—The Nak^d Kiss lAA) 75 

er— Mistress tor the Summer (SR); Forbidden 

gnds iSRi 175 

nf—The Unsinkoble Molly Brown (MGM), 

th wk 250 

rner—Good Neighbor Sam (Col), 3rd wk 125 

DOO Newswomen to See 

udio 

Fashionations 

n Western Ed.tion 

iiOLLYWOOD — More than 250 newsperwomen 

from all parts of the country 

1 be among the 1.000 guests attending 

; champagne supper fashion show- to 

staged at Universal City August 19, 

der the sponsorship of Theta Sigma 

i, national sorority for women in jourlism. 

The newspaperwomen are deletes 

to the sorority's national convenn 

which convenes the following day at 

! Ambassador Hotel. 

rhe fashion show, called Fashionations. 

a biannual event staged by Theta Sigi 

Phi with proceeds going to the sorty's 

scholarship fund. This year's show 

1 take its theme from Ross Hunter's 

>v production. "I'd Rather Be Rich." 

rring Sandra Dee. Robert Goulet, Andy 

lliams and Maurice Chevalier. 

Original creations by 52 top California 

iigners plus more than $1,000,000 worth 

jewels from Laykin et Cie will be dislyed 

by Hollywood models. 

People Who Slip Into Airers in Car 

Trunks Are Gambling With Death 

LINCOLN—A problem apparently not 

new wherever there are drlve-lns drew 

comments from Lincoln's police chief Joe 

Carroll and Lincoln -Lancaster health director 

Dr. George Underwood. The problem: 

patrons who arrive at the drivc-in 

packed in the trunk of an automobile. 

"Anyone going to a drive-in by this 

method Is gambling with his life." Dr. 

Underwood warned. "Hunters found this 

out on several occasions when they opened 

up their car trunks and found dogs dead 

from carbon monoxide." Such a tragedy, 

he added, could happen just as easily to 

an adult. 

Chief Carroll said the prankster in a 

trunk is not breakiiig the law. though a 

trespasser in that he did not pay his way 

to the show. 

"I hate to think what rnight happen to 

h'm if the car had a leaky muffler." the 

chief said. 

Both men expressed concern about the 

danger of idling engines in ticket waiting 

lines— not an uncommon occurence. Or 

r'sks involved if the driver had an accident 

or became ill suddenly. 

"Such a tragedy would make less sense 

than the children suffocating ih abandoned 

refrigerators some years back." they added. 

Although managers of all three Lincoln 

drive-ins said they have the problem all 

the time. Dan Flanagan of the 84th and O 

reports it really has hit a peak this summer 

at h's airer. 

His difficulties brought forth the comments 

from city police chief and citycounty 

health director, who termed the 

practice "an alarming one if the conse- 

•MOLLY' OMAHA BENEFIT — 

Esther L. Green, owner and general 

manager of Film Exhibitors Printing 

Co.. widely known to the trade as 

FEPCO, and her husband Harry F. 

Humphrey recapture the spirit of the 

Molly Brown era in "tin lizzie" style 

at the Astro Theatre benefit preview 

of "The Unsinkable Molly Brown." The 

MGM money-maker scored a big hit 

with the Humphreys and the capacity 

crowd attending the $25-a-couple 

benefit, which was followed by an 

"After Theatre" supper at the Fontenelle 

Hotel. The preview was for benefit 

of the Children's Memorial Hospital 

in Omaha. 

qucnres to health and life are considered." 

Until the practice assumes more than 

minor proportions, drive-ln personnel have 

become .somewhat adept at spottinK freeloaders 

by now. 

"Usually, they go to the back of the 

parking spaces to avoid discovery as they 

gel out of the automobile trunks," Flanagan 

said. 

One car trunk this summer, he reported, 

y'elded five girls caught In the act. 

There Is no charge for children under 

12 at drive-ins here, hence a theory that 

mo.st acts are done on a dare by high .school 

and college age picture-goers. 

Managers here report some adults do employ 

this method, though mostly by shoving 

up the back seaUs or covering up "free" patrons 

with blankets or canvas. 

Ted Grant, Starview manager, and Bob 

Kassebaum, West O manager, go along 

with Flanagan's statement that the freeloaders 

usually pay when they're discovered. 

"Or they can leave without seeing the 

show." Grant added. 

The irritating and dangerous practice 

has turned up some fleeting humorous 

minutes for the local showmen-turneddetectives 

this summer. 

This one. Flanagan tells: 

"A college girl, all alone, stopped at the 

ticket box and I said. 'That will be three 

dollars.' 

'Three dollars?' she questioned. 

" 'Yes. I to'd her. A dollar for you and 

one dollar each for the other two girls you 

have in the trunk of your car.' 

" 'How did you know they are there?" 

she asked as she paid S3 and drove off, 

with the two still in the trunk." 

Here's Flanagan's explanation: 

The increasing freeloaders this summer 

has driven him to recruit rural neighbors 

as private eyes. 

If they spot a car stopped on the roads 

going to the drive-in. they watch to see if 

anybody climbs into the car trunk, then 

telephone Flanagan. 

That's how the girl in the green Ford 

with the cream top bought a $3 ticket to 

see a $1 show. 

600 Drive-In Patrons Watch 

Bedford Screen Disappear 


MANCHESTER. N.H.—Two-thirds of the 

screen at the Bedford Grove Drive-In disappeared 

before the eyes of 600 startled 

moviegoers diuing a violent electrical storm 

on a recent evening. The projectionist. 

David Brinn of Manchester, trying to correct 

trouble caused by lightning with the 

booth lights, looked out the window to 

check the picture and was amazed to see 

no movie or screen, only heavy rain. In a 

few moments Manager Robert Robie 

rushed Into the booth with the news that 

most of the screen had been blown down. 

None of the patroiis was injured and all 

had their money refunded. Reconstruction 

was begun the next day on the damaged 

screen, one of the largest in the New 

England states, with a siu-face area of 

48x100 feet. 

XOFFICE August 10, 1964 NC-1

. . James 

changed 

changed 

Milwaukee Girl 

Darryl Zanuck Is 

MILWAUKEE—Of all the scribes who 

were guests of 20th Century-Fox for that 

now famous eight-day European tour of 

three movie locations. Channel 12's 

ol 

for the purpose of developing new ta'it, 

with Curtis playing an active parti" 

scouting little theatre groups and coU:iate 

drama departments. 

NC-2 BOXOFFICE :: August 10. 64

. joined 

1 for 

. . Some 

. . Has 

. . Mr. 

. . Congratulations 

surge of 

Showgoing 

Ih Product Flow 

W ORLEANS — Ernest Emeiling. 

Di-esldent in charge of advertising and 

city for Loew's theatres and hotels. 

;he key speaker at the United Artists 

lay meeting of home office execuand 

sales staffers from five southern 

southwestern exchange centers, 

lerling cited a "reawakened nationtheatre 

business since the first of the 

" declaring, that "big screen quality 

res are wooing people aw-ay from the 

)cre shows presented on the home 

ns." Also credited by Emerling was an 

ssant flow of product." not only by 

or two majors but by all majors 

d Artists. MGM. 20th-Fox. Universal, 

mount. Columbia. Warners, American 

national — supported by a steppedirogram 

of national advertising and 

otion. 

top brass at the Fontainebleau motel 

ing Wednesday included James Velde. 

i sales chief: Al Fitter. U.S. sales 

iger. and Gene Jacobs, southern-eastllvision 

manager. Exchange managers 

nt with their sales aides were Ralph 

;her. Kansas City: Russ Brentlinger. 

Gene Goodman. New Orleans, and 

is: 

» sales managers J. H. Martin. Memand 

Frank Rule. Oklahoma City: also 

entire sales force from New Orleans 

ding salesmen Maurice Artigues and 

les Pabst and Elizabeth Bacon, ofmanager. 

Also present was Addle 

son. UA publicist, and local motion 

ire editors and columnists, 

group of exhibitors from in and out of 

the assembly later in the 

ing at cocktails. 

rrent and fall releases were the parant 

topic of the session. 

I's schedule of boxoffice hits already 

sed and forthcoming will give the 

)any its biggest year since 1946. the 

TV appeared on the horizon, speakers 

ired. 

iwartz Joins Sextant 

Film-TV Production 

Eostern Edition 

W YORK—Sextant, Inc., an indelent 

TV and theatrical feature proion, 

which is cm-rently filming "Young 

idy," the autobiography of Sean O'- 

y, being directed in Ireland by John 

MGM release, has named Allan 

chwartz head of New York production 

four years at the ABC-TV network, 

xtant's next feature film will be 

)a." based on the life of the warphotographer, 

Robert Capa, for which 

?rt Emmett Ginna and James Kennaare 

writing the screenplay. Sextant's 

series, "FDR," is expected to make its 

It on ABC-TV next season with Charl- 

Heston as the voice of Pianklln D. 

5evelt and Arthur Kennedy narrating 

26 episodes. Negotiations are underway 

J domestic re-run of Sextant's 90-min- 

TV spectacular, "Inside the Movie 

;dom— 1964," which was originally 

ast on the NBC-TV network March 

according to Schwartz. 

lide the Wild Surf," a Columbia re- 

!, was written and produced by Jo and 

Napolean. 

DES MOINES 

^ps Moines thcatremen were dishing up a 

menu to suit a variety of tastes. First 

c )urse was the scheduled appearance of 

French starlet Danielle Awbrcy, an expert 

in the art of savate or "foot-fighting." Miss 

Awbrey was to arrive here from Omaha 

Tuesday i4i with Meyer Stern of American 

International to promote "Bikini 

Beach." Host for the four-day stay was 

Central States Theatres. 

BratlrRama: The film debut of Flopsy. 

Mopsy. Cottontop and Ringo was a sellout 

for the August 6 premiere performance 

at the Pioneer. The regular run of the 

Beatles' film, "A Hard Day's Night." opened 

at the Pioneer Friday i7i. The advance 

ticket sale was through radio station KIOA 

and the KIOA Good Guys were to be on 

hand for the drive-in's premiere night program. 

Come September 23. Des Moines will 

have its chance to size up Richard Burton's 

"Hamlet." Four performances of the filmed 

stage production are scheduled, with matinee 

and evening show's both on the 23rd 

and 24th at the Des Moines Theatre. 

"Dog Days" found many lowans snapping 

at each other as the mercury got 

snarled in the high 90s for the third week 

and leaped up to the 107 mark at Council 

Bluffs . outdoor exhibitors were 

finding that the long, hot spell was beginning 

to hurt. Meantime, back inside, 

Tony Abramovich, Tri-States city manager, 

noted that the late shows in many 

of the hardtops were doing excellent business— 

a combination, perhaps, of daylight 

savings time and the idea that "by the 

time the 10 o'clock show is out, it will be 

cool enough to sleep." 

Pretty Debbie Dugan, 15, daughter of 

United Artists exchange manager John 

Dugan and wife Margaret, is in the summer 

limelight. Debbie, a sophomore at St. 

Joseph Academy here, is modeling on the 

Mary Jane Chinn KRNT-TV show August 

5, 12 and 19. Miss Dugan also appeared in 

the Des Moines Register's "What Do You 

Think?" coliunn when the Inquiring Reporter 

asked her views on the recent lunar 

photos. Debbie said she'd love to be the 

first woman to land on the moon. 

Belated birthday greetings to A. H. 

Blank. "Mr. Movie " of the midwest, who 

spent his 85th birthday in the hospital 

getting a checkup. It is hoped that he will 

be up to par soon and on hand to crack 

a champagne bottle over the animal cages 

when his Children's Zoo is launched here. 

Real Cool, Man: In this brave new world, 

the motion picture theatre no longer is the 

only oasis in town where heat-exhausted 

citizens can be "comfortably cool." But 

hats off to the Tri-States adman who. in 

the recent heat wave, chose to use color in 

a weekend theatre page newspaper ad. It 

w-as an inviting, icy cold blue . 

any 

drive-in offered its warm-weather paying 

friends a free ticket to use after the first 

frost? 

Paullina Community Theatre Corp.. 

which operates the Wonderland Theatre 

at Paullina. has installed a new screen. 

Wally Lenz was re-elected president at a 

recent annual stockholders meeting ... Installation 

of new seats at the communitybacked 

Sutherland Theatre brings its opening 

date nearer . and Mrs. Gary 

Amlck of Movllle have purcha.sed the Gem 

Theatre at Movllle. The schedule calls for 

films on Friday, Saturday and Sunday 

night, with occasional Wednesday matinees 

... An extensive rcmodellnK program 

Is under way at the Perry Theatre, 

Perry, Iowa. Jim Merlz Is dlrectlnx the operations, 

which Includes both Interior and 

exterior renovation . to 

the Allan Halls of the Council Bluffs 

Drlve-In. parents of a bouncing new baby 

boy! 

'Squadron 633' First 

Wyo. Premieres Film 

From WcM.Tn t'l.ti n 

SHERIDAN. WYO. — "Squadron 633, " 

starring Cliff Robertson, was the first picture 

shown by the newly formed Wyoming 

Premieres Theatres. The organization, 

compo.sed of a large number of Wyoming 

exhibitors. Is striving to attract first-run 

Hollywood family pictures for their 

theatres. 

Owner Ross Campbell of the local Wyo 

and Skyline theatres, a member of the new 

exhibitors group, told the Sheridan Press 

that through the mass effort of the Wyoming 

theatres, the pictures can be shown at 

as early a date as they are shown In the 

larger cities. Campbell said, too, that the 

major film distributing companies have 

pledged full support by making chosen 

films available for early release. 

Pictures are to be selected on their merit 

as excellent entertainment for Wyoming 

movie audiences. Campbell told the Press. 

Super 87 Drive-In Open 

Near Plattsburgh. N.Y. 


PLATTSBURGH. NY.—With l.OOO-car 

capacity, the new Super 87 Drive-In opened 

here recently by Hyman Ki-inovitz qualifies 

as one of the largest alrers In northern 

New York. 

The new drive-in also Is expected to 

benefit from an excellent location, being 

situated just off Route 87, the new New 

York state northway which runs from Albany 

to Montreal, and close to Route 22. 

A large cafeteria-type concessions is provided 

for customers and all booth and service 

equipment is of latest design. 

Joseph E. Levine's "Zulu," an Embassy 

release, will premiere In New York this 

siunmer. 



Filmack's 

TEASERETTES 



: I |;\M1 1KMI H; "ill, ~lll 1> \nil 

(11 I >TM.K \ ^JlKi FatK. 

FO« MW $f«v>cf . PIUS QUAury . . . AiwArs en 

rOU* iMOAL TlUJUlU fHOM MKNDAUi FIIMACK 

OFFICE August 10, 1964 NC-3

Enclosed is check or money order for $ (Blind adt I2< extra) ! 

. . Poor 

Iowa 

house. 

I 

I 

I 

MINNEAPOLIS 

Ctupping in Mill City to promote The 

NEW Interns" were actors Mickey 

Callan and Greg Morris from the cast of 

the picture, due to open at the Maco State. 

Morris, one of the prominent Negro actors 

in the film industry, spoke enthusiastically 

about the increased opportunities in movies 

for performers of his race. Though most 

lead roles for Negroes involve "The Problem," 

as Morris termed it, extra and bit 

parts are increasingly cast without regard 

for race and Negroes are appearing in more 

movies as ordinary citizens. "I can't agree 

with those who are knocking Hollywood," 

Morris added. "They're wrong, and my own 

experience proves it. I've really had only 

one part recently that dealt directly with 

'The Problem.' Of the parts I've played, 

only about 50 per cent of them have been 

written, 'Joe Blow, a Negro who is .' 

. . In 

the other 50 per cent, there's been no reference 

at all to color or 'The Problem' or 

any suggestion that the part should be 

played by a Negro. They were parts that 

could have been played by any actor. I 

just happen to have an agent who believes 

in me and who w-ill go after those parts for 

me, and get them. 

The death of Clyde Barlow, local musician, 

was the passing of one of the few 

remaining faces from Mill City's vaudeville 

theatre days. Barlow had a long career in 

the pits of the old Unique. Bijou, Princess, 

and Orpheum houses during the days of 

two-a-day stage shows. He also appeared 

in at least one movie, "Phantom Express," 

that still shows up on the T'V late shows. 

His surviving brother Wes is still a musical 

contractor in town. 

An organization called "Minnesotans for 

Racing" is creating pressure in the state 

for pari mutuel betting legalized to be 

brought before the next session of the 

legislatui'e. Area exhibitors and theatremen, 

led by North Central Allied and 

Minneapolis' Frank Cooley, have opposed 

the proposition "either as an entertainment 

attraction or as a stimulator of business." 

Cooley points out that legislators 

have voted down betting proposals in 1923, 

1925. 1927, 1931 and 1939, as against the 

better business interests of the state and 

will undoubtedly continue to do so. 

Ben Berger, a 36-handicap man with the 

golf clubs, recently made the local sports 

pages by losing a match with Ed Bronstein 

and Scotty Rossman on the last hole 

after shooting the best first eight holes of 

his career. 

Another Mill City impresario. Max Winter, 

was the subject of an ancedote involving 

his home in Hawaii. A busload of tourists 

had Winter's home pointed out by the 

guide as the domicile of "the Minneapolis 

millionaire." As the bus of gawkers rode 

by. there was Max himself on view in the 

home's carport—shining a large pile of his 

shoes . attendance was blamed for 

the closing of Lloyd Maynard's Roxy Theatre 

at Kelliher and Mrs. Dorothy Thiess' 

i 

Waverly > Maynard stated 

that business was insuficcient to justify 

booking top pictiu'e attractions without a 

matching boost in admission prices. Mrs. 

Thiess' Waverly Theatre will be converted 

into a furniture store. 

New Empire Studios 

Should Aid Florida 

Frcm Southeast Edition 

MIAMI—Formation of Empire Stui 

by Luke Moberley, 14-year-Miami r 

dent, is sure to be a boon to the Sc 

Florida movie industry, and might 

"just what the infant movie industrji 

this area needs to get it on the road to 

i 

stature," according to an article by Gee. 

Bourke of the Miami Herald. 

Moberley bought some acreage in Dy 

Broward County, and at the present t;- 

is converting it into the Empire Stuci 

which will be able to double as produc: 

center and tourist attraction for sif" 

seers. Already one sound stage with a f; 

area of 3.000 square feet has been c: 

pleted. The second should be ready in i 

tober. Moberley is now shopping for \ 

ducer tenants. 

Four stages in all are planned at Emp 

each with its own "back lot" for extei] 

of differing locales. The completed St;: 

East will have a Far East-jungle atri 

phere. Studio North, the October tai; 

will have a North Pole-Santa Claus I 

ting back lot. Moberley has said thalt 

plans to film a "Timmy and Tamm.'i 

Toyland" novelty theatrical film in i 

one in time for Christmas release, 

i 

Studio West will be just that—stji 

space plus outdoor western facilities k 

corrals, stables and bunkhouses. Stli 

South theme will be Polynesian. If h 

right producer should come along beî 

they are built, these outdoor sets coulti 

made to order, Moberley has statedJ 

Translation for Paleface: 

"Don't waste time with old-fashioned 

way sending message. BEST way to 

SELL used equipment, find HELP, SELL 

or BUY theatres, is with 

BOXOFFICE CLEARING HOUSE 

You get year - round service." 

RATES: 20c par word, minimum $2.00, cosh with copy. Four consecutive insertions for price of three 

BOXOFFICE, 825 Von Brunt Blvd., 

Kansas City 24, Mo. 

I 

j 

Plcojc insert the following od times in the CLEARING HOUSE i 

Classification 

i 

I 

I 

I 

I 

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I 

NC-4 BOXOFFICE Augiu-^t 10. '61

I 

jvelanders Warm 

'Marnie' Bow 

^VELAND Hitchcock'.s Marnic" uiiuntably 

got cheers from only half of 

reviewers here but it zoomed Loew's 

;'s boxoffice percentaRe up to the 

est it has had in months— 210. 

ket" lost only 15 points from its staKig 

fourth week 415 in its fifth week at 

[Tolony. "The Carpetbagsers" still wâs 

ins 'em in during its seventh week at 

Cinema, although it also was showin-! 

I half-dozen other theatres in the 

Cleveland area. 

ler 

Average Is 100) 

-Good Neighbor Sam (Coll. 2nd wk 175 

f— Bcckcl (Para), 5th wk 400 

rs Wclwood Yesterday, Today and TomoriEmbossy) 

290 

drome- Zulu (Embassy) 90 

— Circus World (Bronston-Cineromo), 6th wk, 55 

-Mornic (Univ) 210 

ither' Surpasses 400 

rth Time in Cincy 

NCINNATI— Attendance at first-run 

es was very good despite the scorching 

her. "Pink Panther." jaunting along 

merry clip at the Times, had a secure 

on first place with 425. "Carpetbag- 

" upping its percentage points a notch 

vo. was packing the Ambassador. 

—Bedtime Story Univi, 2nd wk 85 

ssodcr— The Carpetbaggers (Para), 5th wk. 225 

>l—Circus World iBronston-Cineroma), 5th wk. 150 

e, Hyde Park- -The Organizer (Cont'l) .... 90 

—The Unsinkoble Molly Brown (MGM), 

wk 190 

-The Doll iKonawha), 2nd wk 110 

-Good Nci-hbor Som (Col), 4th 1 25 

wk 

Dtionol 70— Becket (Para), 2nd wk 180 

—The Pink Ponlher lUA), 4th wk 425 

Orivc-ln—Mosqje ot the Red Death (AlP) 

—What o Woy to Go! (20th-Fox), 6th wk. . 

135 

1 25 

at a Way to Go!' 230 

d Week in Detroit 

:TR0IT — Relatively new holdovers 

It the field among theatres reporting 

week, with "What a Way to Go!" coning 

far ahead of the pack out at the 

Kai Theatre. Downtown, the bigtime 

was "The Unsinkable Molly Brown" 

ler 

18 Adams. 

s—The Unsinkoble Molly Brown (MGM) 

*k 140 

Hercules in the Mounted World 

rêr Castle ot Blood (Woolner), 2nd wk . 110 

X What wk. a Woy to Go! (20th-Fox), 3rd 230 

',— Good Neighbor Som :Col), 3rd wk 125 

Lux Kr;m -Tom Jones (UA-Lopert), 24th wk. 115 

ick Division Releasing 

New Sports Pictures 

ETROIT—Two new sports films are 

g released by the Buick Division of 

eral Motors—one on the 1964 Buick 

II Golf Tournament, one of the best 

icized events in this sport nationally. 

a film about skiing with the worlded 

Stein Eriksen. 

le Buick Open picture is the fourth 

aal release on this big event, with the 

e earlier pictures still in active demand 

use of the continuing public interest. 

three earlier re'eases have played to 

It 42.000.000 people in approximately 

)0 screenings, giving the sponsor claim 

'the most widely screened all-sports 

s In the U.S." Each of the five pics 

is edited to 28-minute length and is 

d on about 30.000 feet of film shot for 

1 event. 

ie newest signee for a role in Parant's 

"In Harm's Way" is Nerna lotefa. 

will 

portray Saree. 

Loew's to Build 1200-Seat Theatre 

In New Cleveland Shopping Center 

CLEVELAND—Loews Theatres will operate 

a luxurious 1,200-scat theatre to be 

constiuctc:! as part of the new Rockport 

Shopping Center, eight miles from Union 

Square, the hub of the city, according to 

Lawrence Alan TIsch. president, and 

chairman of the board of Loew's Theatres: 

Arthur M. Tolchin. a.ssistant to the president; 

Bernard Myerson. executive vlcepres'dcnt, 

and Adelbert Klelne. Cleveland 

architect and developer of the Rockport 

complex. 

The circuit also announced that the Ohio 

and Loew's State, opened at about the 

same time in the 1920-21 Playhouse Square 

theatre building boom, are to be further 

united by a common lobby. 

Loew's new theatre, to be known as 

Loew's Rocky River, will embody every 

new development in theatre design and 

oqu'pment. Lounger-type seating, staggered, 

with rows widely separated, will provide 

an unobstructed view of the screen 

from any location. A 60-foot screen, surround 

speakers and 70mm projection 

equipment will be installed. 

"We of Loew's," said Tolchin. "are 

plea.sed to report that there will be additional 

announcements by our company, in 

the near future, of new Loew's theatres in 

other areas throughout the country. 

These will be in line with our long-range expansion 

program." 

Associated architect and consultant for 

the new Loew's venture will be Sidney 

Schenker of Paterson. N.J. 

The Ohio, built as a legitimate house, for 

years featured the Klaw & Erlanger stage 

Essicks Now Operating 

Loew's Ohio at Akron 

CLEVELAND — Loew's Ohio Theatres 

nearby Akron recently when 

bowed out of 

Modern Theatres, with headquarters in the 

Film building, in this city, took over the 

operation of the Loew house in Akron. 

This will be a rather complete "family 

operation" with the four Essicks—Perc. 

J. P., Mark and Ray of Modern controlling 

the house. Ray has been made manager 

and, according to J. P., the theatre will be 

operated much the same as it was under 

the Loew control. 

That is. it v^'ill offer feature p'ctures and 

the usual film program. In addition whenever 

stage shows are available, either for 

full week or for split, they will be presented, 

if suitable. 

The theatre is just completing "Robin 

and the 7 Hoods" and will offer "Zulu" on 

August 12. 

Walt Shenson to Gotham 

For Premiere of 'Night' 

Frc-m Western Edition 

HOLLYWOOD— Producer Walter Shenson 

left for New York August 7 to 

attend the premiere of his Beatles' movie 

"A Hard Day's Night." and will meet 

with UA executives to discuss his second 

feature with the British quartet. Upon 

his return. Shenson plans to begin casting 

his next motion picture. "Don't Raise 

the Bridge. Lower the River." which will 

be shot in Lisbon and London. 

i silent epici 

attractions. Later It became Loew's Ohio 

and had a checkered career as a movie 

house, was a theatre restaui-ant In the early 

post prohibition days, then was dark for a 

long time, after which It reopened as a 

mov'c house, often with hard-tickets. It 

will continue movlewlse and. whenever possible 

continue to book reserved-seat 

attractions. 

Its lobby, gutted by fire a short time 

ago. will be rebuilt for mercantile purposes 

while the theatre behind It will continue 

In operation after a good deal of 

modernizing has been effected by Loew's, 

Inc.. which also plans a new half-mllUon 

dollar hou.se in the Rocky River .suburb 

and another on the west side in the Rockport 


Loew's Ohio Is scheduled for reopening on 

the prefire planned date of Oct. 15 with 

Disney's "Mary Poppins." The opening 

will be sponsored by Variety Tent 6 for the 

benefit of its favorite charity. Ohio Boystown. 

Loew's State has always been a motion 

picture theatre, one of Loew's major 

"pa'aces" of the 1920s. Its opening was 

emceed by Johnny Hlnes. "Dimples" 

Walker was among the stars on the stage. 

So was Alice Terry, wife of the director. 

Rex Ingram. He was here. too. a handsome 

fellow who sat in the rear row on the 

stage and was ignored. Some three 

months later every one here realized that 

the director of "The Pour Horsemen 

had been 

of 

the Apocalypse" 

slightingly treated. 

Ai-nold Gates was manager for years. 

Madisonville Airer 

For Martin Theatres 

MADISONVILLE. KY.—Martin Theatres 

has selected this rapidly growing community 

as the site for building one of 

the most modern equipped and appointed 

drive-ins in the state, according to Charles 

Morgan, local city manager for the circuit. 

The airer is to be constructed on the 

east side of U.S. 41-North. just north of 

Holiday Inn. Morgan told the Madisonville 

Messenger. The property has a 600-foot 

frontage on the highway and is 1.200 feet 

deep. 

Morgan also told the Messenger that the 

circuit plans to modernize the Sunset 

Drive-In on U.S. 41. just south of town. 

Martin will continue to operate the Sunset 

now and after the new drive-ln North 

41 is opened. 

Bids also have been asked by the circuit 

on remodeling the West Drive-In. which 

the circuit purchased several years ago. 

The West, located on U.S. 41-A. or Outer 

Noel avenue, has been closed for some 

time. 

Cuddy Family Reopens Strand 

From tostcm Edition 

WaNSTED. CONN.—The Cuddy family 

has reopened the Strand Theatre. Winstead's 

only motion picture theatre, after 

a week's closing In memory of Stanley J. 

Cuddy. The family will operate the 

theatre. 

DFTICE August 10, 1964 ME-1

New Studio Opened in Middletown 

By Cincinnati Theatres Circuit 

MIDDLETOWN. OHIO — Studio, this 

city's newest de luxe motion picture theatre, 

opened with "What a Way to Go!" 

before an enthu.siastic. packed audience. 

A 100-piece band played in the street outside 

the house while two huge searchlights 

focused on the streamlined marquee and 

the theatre's glass-doored entrance. 

Mayor William Denham cut the ceremonial 

ribbons with a huge pair of scissors 

and was one of the speakers in the 

dedication ceremonies held inside the 

house. The Studio, the first new theatre 

the city has had for years, is No. 14 in 

Cincinnati Theatres, a division of Associated 

Theatres, Cleveland. 

The interior of the theatre has all the 

furnishings necessary for the comfort and 

convenience of its patrons. The approximately 

1,000 Air-Flo seats provide patrons 

with armchair comfort. The mammoth 

screen, about 65x40 feet, and the fullrange 

stereophonic sound equipment have 

been engineered for the presentation of the 

finest in motion picture entertainment. 

The overall color scheme is a bright royal 

blue and gold. The wrap-around screen 

curtain is royal blue, the thick carpets and 

the seats are in flecked blue and gold, and 

the side walls are covered with a gold 

fabric. The lighting fixtures were designed 

to enhance the clean, modern decor of the 

theatre. 

Attention to details in the same blue and 

No wonder U'illiam Cornn, Studio 

Theatre manager, is accepting in a 

gingerly fashion the ceremonial scissors 

from Middletown O. Mayor William 

Denham. That pair of scissors is 

big. 

gold color scheme, is evident in the lounges 

located on the lower level. Patrons coming 

by car may use the ample parking lot at 

the rear of the theatre which is accessible 

by a theatre arcade, with the lobby entrance 

but a few steps away. 

The promotion details preceding the 

WEST COAST THEATRE SERVICE 

announces 

NOW AVAILABLE - COMPLETE LINE OF 

ENDLESS CARBONS i'^'^^Tî!'-'''

I 

. . "Robin 

. . . Film 

. . Lynn 

. . Allied 

. . Mary 

. . 

I 

. . Jack 

always remember it as the first conthey 

had ever won and the first trip 

plane and the first time out of the 

itry. 

If the past several weeks the Albee 

y has been fairly congested with pas 

trying to open a Mosler safe which 

ains prizes to be given aw-ay in the 

notion of "Marnie." which opened 

ust 5. So far no one has made it but 

e is too much loot in the safe not to 

trying. Joe Alexander, Albee manager. 

OLUMBUS 

ideniy-Neth's State will show Richard 

Burtons "Hamlet" rather than the 

/ersity. as previously announced. Both 

itres are located opposite the Ohio 

e University campus. "Hamlet" also 

be shown September 23. 24 at the RKO 

"The Carpetbaggers ' closed a 

ice . . . 

-week run at Loews Ohio after the 

est similar period in recent years ai 

State street sliowshop . and 

7 Hoods" played to two big weeks at 

Palace. 

It's a Mad, Mad. Mad, Mad World" 

es its six-month run Tuesday ill' at 

RKO Grand. Consistently strong busi- 

> has been attracted to the Cinerama 

edy spectacle. "Circus World" opens 

Ken 

Inesday il2i at the Grand . 

:kett. executive secretary of the Indedent 

Theatre Owners of Ohio, reported 

t none of the 15 Ohio cities and towns 

ihich he has spoken against community 

enna systems has approved CATV. 

;kett has covered the state since Jany 

with his campaign in opposition to 

i-d home pay TV. 

/e Cleveland Area 

eatres Get 'Hamlet' 

'LEVELAND — The Stanley Warner 

;n. the Vogue, the Richmond, the De- 

,t and the Riverside in the greater 

veland area have been selected for the 

i-day run of Richard Burton's Theatro- 

1 version of "Hamlet" September 23. 24. 

ire will be 35 to 40 other theatres in 

them Ohio showing the film and prepaions 

are already under way for billirding 

of the picture far in advance. 

L letter has gone out to all the exhibitors 

e getting "Hamlet." inviting them to a 

•-day seminar Tuesday 1 11 1 in the 20tht 

screening room here. At that time all 

amlet" theatremen will be given a spe- 

I showman's kit and advised how best 

use 

it. 



Filmack's 

TEASERETTES 



'AST snvicf - PIUS QUAtirr . . . AiwArs oa 

l> SPECIAl rHAIUItS ritOM OfPfNDAaU FIIMACK 

KOFFICE August 10. 1964 

CLEVELAND 

Târshall Fine of Associated Theatres announces 

the new Associated theatre in 

Columbus, the Northland Cinema, will be 

opened on the 12th with "Good Neighbor 

Sam" on the screen and Ed Kennedy as 

manager. 

Frank DeFranco, popular Filmrow member, 

a shipper-inspector at Universal, reports 

the next lATSE convention will be 

in Cobo Hall at Detroit. DeFranco, the 

first Clevelander ever elected as Eighth 

district delegate lOhlo, Michigan, Kentucky* 

to an LA convention, attended the 

recent big meeting at Louisville. Ky. Others 

at the gathering from Cleveland were Perry 

Carter, a local busine.ss agent, and Bill 

Pinnegan and Clarence Grugel. Frank's 

daughter Joan Bromeier. Chicago, was here 

visiting at the DeFranco home while Frank 

was away. 

. 

Eddie Catlin, film salesman for Warner 

Bros., has returned to work looking very 

fit after a leave of several weeks spent at 

Will Rogers Memorial Hospital at Saranac 

Lake. N.Y. Trammell. secretary 

at Academy Film in the Film building, returned 

from her vacation spent with husband, 

son and friends at their camp in 

Upper Michigan. She didn't bother much 

with fishing but she got a spectacular tan 

building visitors included Mike 

Kendrach of the Mingo Theatre. Mingo 

Junction: Paul Vogel of the Midway. Ravenna, 

and Joe Schagrin of the Foster 

Theatres at Youngstown. 

Imperial Pictures opened a saturation 

showing on the 5th. at 29 houses of "Bikini 

Beach In the Cleveland area the ad- 

" 

ditional film on the bill is "The Young 

Racers" and outside the Cleveland territory 

it is "The Checkered Flag" . . . 

New 

from 20th-Fox: Tammie and Jim Greene 

of Wilmington. Del., and daughter Heather 

visited Tammie's parents. Mr. and Mrs. 

"Danny" Rosenthal, on their vacation . 

Gertrude Zelinsky, manager Rosenthal's 

secretary, has still another week's vacation 

coming. 

Joe Schagrin, Youngstown, reports his 

brother Harry has been very ill after surgery 

but is showing some improvement . . . 

Kay Chorich, secretary at United Artists, 

is enjoying her vacation these two weeks, 

but was very mysterious about where the 

time was to be spent Artists is 

. 

moving later this month from 415 to 410, 

Film building. 

And here, at last, is the official slate for 

the WOMPI organization. President, Ruth 

Garay; Barbara Herman, membership, 

with Grace Loudenstein as cochairman; 

Marge Bartko. program: Elna Gebhart. 

social chairman: Edna Charn-s. publicity 

and bulletin: MoUye Davis, industry chairman, 

and Lea Appel, service chairman. 

Ben Nadler, whose death notice ran a 

week or so ago, was a brother of Mrs. Abe 

Kramer of Associated Theatres. He will be 

remembered by old, oldtimers as having 

had the old Franklin Theatre in earlier 

movie days in Cleveland . 

Jane Altomondo. 

the 16-year-old Bedford High 

School student who lost her right leg and 

hip to cancer early in 1964, planned to be 

in New York on August 10 to spend that 

day being fitted for a new limb. With her 

family she will do some siKhtsccIng In the 

city and visit with Carol Burnett, TV 

comedienne, who gave Mary Jane a part 

in one of her shows. Mary Jane goes back 

to Bedford High School in September for 

her .senior year. 

Mike Weiss of Philadelphia, onetime 

Paramount publicity man, has been enjoying 

a one-year hiatus from film activities. 

He's now back In the Industry as 

drum-beater for Universal Films and is 

telling about 

" 

Td Rather Be Rich. which 

offers Robert Goulet. Andy Williams. Sandra 

Dee and Maurice Chevalier. It's a 

Ross Hunter film for October release . . . 

The Virginia Theatre at Carrolllon. which 

closed In October 1963. Ls reopening. H. A. 

Mrs. 

Weals Is owner and manager . . . 

Hazel Solether of the Falls Theatre, Chagrin 

Falls, has sold her beautiful home at 

Lake Lucerne and will occupy one of the 

Carriage Hill apartments, in town. 

Lt. Col, Paul Vogel resumes one of his 

Army tasks as commandant of XX corp's 

instructor training school August 19 at Ft. 

Knox. Fritz Goldschmidt. salesman at 

20th-Fox. will attend the same school as a 

student . Lewis. Universal film 

man for 

salesman extraordinary and field 

this column, is about to take a vacation. 

He leaves August 10 for two weeks in the 

Georgian Bay area of Ontario where he will 

try for smallmouth bass and maskinonge 

Indian for muskiei. Even now he's gettln? 

away from cigars, smoking only the T'iinch 

variety. He will headquarter at Tobermory 

and Killarney. Ont. 

In the August 3 story of the Variety Club 

golf tournament at Lake Forest Country 

Club at Hud.son. Ohio, somewhere between 

Cleveland and Kansas City. 140 members 

and or friends were lost track of. Quoting 

the printed paragraph "the tournament 

attended by more than 10 members and 

was proclaimed by all as the 

frieids . . . 

biggest and best such Variety golf tourney 

in the series." The story as sent in claimed 

150 guests. The Variety Club is proud of 

the numbers of members who attend its affairs. 

The missing 140 members and 'or 

friends have caused your reporter to do 

considerable scurrying and looking for 

places to hide! 

Kim January has captured her first motion 

picture role in Jerry Lewis' "The Disorderly 

Orderly" at Paramount. 

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X lU '*' ;V,n,iiium Order 1.000 • 

Check ...h o.dc THEATRICAL ADVERTISING CO. 

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THE BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

1036 roi Bu!ldln« 

J108 Po 

Detroit. Mkk. 

Clavclofid. 0hi( 

ME-3

Detroit Movie Directory Expands 

To 1350,000 During Paper Strike 

DETROIT—The Movie Directory, listing 

the current attractions for all theatres in 

the Detroit area, is attaining an unprecedented 

circulation of 1.350,000 starting 

Wednesday—a circulation figure that 

would be the envy of any daily newspaper 

in the country. 

The directory was established by the 

Metropolitan Exhibitors Committee of Detroit, 

under the sponsorship of Allied 

Theatres of Michigan within two days 

after the newspaper strike here. Metropolitan 

is a small informal organization 

that includes most leading exhibitors in the 

area, acting as a sort of ad hoc action 

committee when special problems arise affecting 

the metropolitan area. Execution 

of the program is closely under the personal 

direction of Alden W. Smith, head of Cooperative 

Theatres of Michigan. 

During the first three weeks of the 

strike, the Movie Directory had a distribution 

of 600.000, largely in supermarkets, 

at theatres, and through other special 

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Theatre Equipment Supply Dealer: 

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.\ well-known and e»

Iperations Decision 

acing Pay TV Test 

HARTFORD—Mark Forrester, general 

anaKcr of WHCT-TV iChannel 18i, has 

sclosed that a decision will be made withthe 

next few months about full-fledged 

lerations for the outlet, America's first 

er-the-air pay TV experiment. 

The RKO General-owned station, servicg 

5.000 subscribers within a 25-mile 

dius of Hartford, is now concentrating 

more varied programming and the RKO 

ecutive echelon is "quite pleased" with 

idience reaction to date. 

A decision to go ahead with broader comercial 

programming could mean full najnal 

programming in the sphere-andope 

of this concept within five years, 

irrently. pay TV programs begin at 6 

tn.. Saturdays and Sundays, and at 7:30 

8 p m. Mondays through Fridays. 

Forrester scotched rumors to the effect 

lat RKO is thinking of taking the pay 

V experiment to a middle western city 

cause of allegedly disappointing results 

!re. 

WHCT-TV is in the concluding year of 

1 FCC-authorized three-year experiment. 

\IEW HAMPSHIRE 

lie Pine Island Park Drive-In in Manchester 

gave Beatle fans plenty of 

me to reserve their tickets for a forth- 

)ming showing of the British group s first 

Ill-length featiu-e film. "A Hard Day's 

ight." The tickets went on sale July 22 

ir the attraction which opens August 12. 

he admission charge for all seats was to 

! one dollar. 

Children accompanied by their parents 

ere admitted free at the Rex Theatre in 

[anchester the night of July 31. when the 

:reen program featured "Yogi Bear," with 

3uick Gun" as cofeature. 

Dtan Norton, stage, screen and television 

ar, appeared with Evelyn Wycoff. musical 

Jinedy actress, in the Rodgers-Hammer- 

«in production, "The Sound of Music," 

t the Lakes Region Playhouse in Gilford 

uring the week beginning July 27. The 

reduction is based on Countess Maria von 

rapp's story of the Trapp Family Singers, 

hich was also filmed. The countess now 

ves in neighboring Vermont. 

Motion pictures have contributed to an 

itensified sex interest among young peole 

In recent years. Rev. Edward A. Powers 

f Philadelphia, general secretary of the 

•ivision of Education of the Board of 

lomeland Ministries of the United Church 

f Christ, told a big two-week religious 

onference at the United Church in Deerig. 

Participating in the sessions were 59 

linlsters. Christian education directors and 

ly leaders from 19 states and Australia. 

A grand reopening with a new giant 

creen was held at the Bedford Grove 

'rive-In, near Manchester, July 29. The 

irer had been closed since a freak accident 

1 which most of the former screen was 

lown down during an electrical storm 

hile 600 startled moviegoers watched, but 

ere not injured. At the grand reopening 

rogram, children were admitted free and 

liere were gifts for all the ladies. 

Theatre Manager Needs to Establish 

Individual Identity to Community 

By ALLEN M. WIDEM 

HARTFORD — Individual idenUty Is 

the credo for Tom Grace's participation in 

community affairs in East Hartford, a 

booming suburb across the Connecticut 

river. 

Resident manager of the de luxe Perakos 

Theatre Associates' 1.000-seat Eastwood, 

which is on an occasional first-run basis. 

Grace can look back on three decades of 

interesting experience In the industry, primarily 

w'ith the Perakos group, and. before 

that affiliation, with the then Warner 

Bros. Theatres, all in the Connecticut 

Valley. 

Realizing that a hardtop operation isn't 

the most likely profit potential in the summer 

Grace approaches a selling-the-Eastwood 

on a logical, local level. The results, 

notew'orthy in execution, are getting the 

Eastwood to be a talked-about-showcase. 

For one thing. Grace has done something 

about parking. 

"I was very much concerned for many 

months about the inability of our patrons 

to fit into our cramped parking lot." Grace 

told BoxoFFicE. "So I looked around, asking 

first one merchant and then another 

about a proper approach. Finally, the progressive-minded 

management of the big 

Grand Union Supermarket across the street 

came through, agreeing to let our customers 

use the lot at all times. This can accommodate 

upwards of 400 cars, which is more 

than ample, considering our lot ( 100 

spaces I. plus street parking, after dusk." 

The Grand Union tieup was accomplished 

swiftly and surely: Grace had Sperie P. 

Perakos. the circuit's vice-president and 

general manager, make up an appealingly 

worded trailer which is screened at every 

performance, reminding patrons of availability 

of the Grand Union lot and expressing 

the theatre's appreciation for the 

"good neighbor" touch manifested. 

Town affairs and activity aren't overlooked; 

Grace has volunteered to serve as 

an unpaid member of the East Hartford 

town development commission, figuring 

that participation on this level can put a 

showman's best foot forward, displaying 

good intent, both by the individual and 

circuit. 

Children's shows are regularly scheduled 

Saturdays, Sundays and holiday afternoons. 

The Perakos thinking is that tomorrow's 

audience can't possibly be built unless encouragement 

and inducement—as witness 

the special matinees—can be sustained on 

Many Groups Heading 

For MPTO Outing 

Hartford—Film industry delegations 

from principal Atlantic seaboard cities 

are expected at the Motion Picture 

Theatre Owners of Connecticut annual 

golf tournament and dinner Tuesday 

111) at Racebrook Country Club. 

Cochairmen. James M. Totman. 

zone manager for Stanley Warner 

Theatre, and Albert M. Pickus, owner 

of the Stratford. Stratford, expect a 

record turnout. 

a week-to-week basis. The regular adult 

film is resumed after sundown. The theatre, 

of course. Is cleared at termination of 

the matinee, thus ensuring ttiat the kiddles 

are homeward-bound before dark. 

Grace, who got his training in the ushering 

ranks in New Britain, later going on to 

managerial status in the Warner Bros, 

theatres, feels there is a future for young 

managers In the Industry, provided the 

young men realize they must work nights 

and weekends and that socializing is something 

to be appreciated but not observed. 

He'd recommend that a young person 

coming into exhibition "be a Joiner," participating 

in Rotary, Kiwanis, Clvltan and 

the like. "The Perakos management team 

likes resident managers such as myself to 

take a part In the town, both out of a need 

to see that the motion picture Industry is 

represented in civic affairs and out of a 

goodwill expression on the part of the theatre 

manager, who has to live and work in 

the community. The town has to be reminded 

constantly that what the theatre 

earns and spends reflect strongly on the 

town's economy." 

Exhibitor Samuel Torgan 

Dies in Lowell, Mass. 

LOWELL, MASS.—Samuel Torgan. 70. 

the first manager at the Lowell Strand 

Theatre, died recently at General Hospital. 

He was a native of New Bedford but had 

resided here the greater part of his life. 

For the last 35 years he served as manager 

of the RKO Keith Theatre here. 

Among his survivors are three sisters, 

Mrs. Rose Stone of Springfield: Mrs. 

Evelyn Cohen, Springfield, and Mrs. 

Sadye Cohen. Providence. Also surviving 

are three brothers: Milton, Hollywood. 

Fla.: Sidney. Bellrose. Calif., and Alton M. 

Torgan. Stratford. Conn. 

Two New England Theatres 

Reopening in September 

HARTFORD—Two more shuttered Connecticut 

theatres are resuming operations 

after Labor Day. The Abbey, Southington, 

and the Rialto, Windsor Locks, will open on 

Friday-through-Sunday policy, effective 

September 11. 

The theatres are owned and operated by 

Southington Colonial Corp. and Windsor 

Locks Rialto Corp.. respectively. 

Beatles Opening in Maine 

PORTLAND—The Maine premiere of 

United Artists' "A Hard Day's Night," 

which marks the U.S. screen debut for the 

Beatles, will be held Wednesday il2> at 

the Portland Saco drive-ins. The advance 

ticket sale is under way at the drive-ins 

and a department store. 

Robert Connor Dies 

SPRINGFIELD. MASS.—Robert P. Connor, 

64, retired stagehand, died after a 

long illness. He had worked at the E. M. 

Loew's Court Square and Western Massachusetts 

Theatres' Broadway here. 

SXOFFICE August 10, 1964 ME-I

Richard 

Avoid 

j 

i 

Betfer Business Trend Picking Up 

Momentum; 125 Bostons Low Mark 

BOSTON—With cool, pleasant weather 

and an abundance of tourists in town, boxoffices 

here continued the good business 

trend noted last weelc. Downtown traffic 

was heavy, due to the tourists and to the 

opening of the legitimate stage season, 

earliest in history, with Sammy Davis jr. 

in "The Golden Boy" at the Shubert Theatre 

sold out and an overflow going to the 

film houses. "The Killers" opened at 150 

at the Memorial and this was equalled by 

"The Christine Keeler Affair" at the Gary. 

"Flipper's New Adventure." 135 at the Center, 

also was well received in its saturation 

booking in the Boston territory. "633 

Squadron" led off with 140 at the Mayflower 

in the United Artists showcase booking 

that included six neighborhood hardtops 

and four drive-ins. "3 Nuts in Search 

of a Bolt" was a gratifying 165 in its second 

week at the State. 


Astor— Good Neighbor Sam (Col), 6th wk 125 

Beocon HJI— Tom Jones (UA-Lopert), 33rd wk 140 

Boston—Circus World iBronston-Cineroma), 6th wk. 150 

Copn— Lorno iSR), 6th wk 130 

Center— Flipper's New Adventure (MGM); Gold 

for the Cocsors MGM I 1 35 

Exeter—Nothing But the Best (Royal), 2nd wk. 155 

Gory—The Christine Keeler Affair (JoGold) ....150 

Mayflower- 633 Squadron (UA) 140 

Memonol—The Killers (Univ), Young and Willing 

(Univ) 150 

Music Hall— The Carpetbaggers (Para), 7th wk. ..160 

Orpheum—tnsign Pulver (WB), 2nd wk 140 

Paramount—The Unsinkoble Molly Brown (MGM), 

3rd wk 175 

Pons Cinema— Yesterday, Today ond Tomorrow 

(Embassy), 5th wk 145 

Pork Squore Cinema—The Organizer 

(Confh, 6th wk 110 

Saxon— Bccket (Paro), I 2th wk 115 

State— 3 Nuts in Search of a Bolt (Horlequin); 

Promises! Promises! (Harlequin) 2nd wk 165 

West End Cinema— Lilies of the Field (UA); The 

Miracle Worker (UA), reissues 1 20 

"Carpetbaggers' Huge 250 

2nd New Haven Week 

NEW HAVEN—Paramounfs "The Carpetbaggers" 

romped to an easy 250 in its 

second week, playing in a record number 

Business Can Be Better! 

There is nothing wrong with 

Theatre Bu§ine8§ that a 

"good picture" cannot cure 

unless Your Theatre has: 

POOR SEATS 

BAD SIGHT LINES 

DIRTY DRAPERIES 

SOILED WALL COVERINGS 

Take a good look of your choirs and evatuot* 

the focti. If th«y need recovering, rebuilding, 

new bocks, hardware, repainting or respocing 

WE ARE YOUR "MAN" 

Guaranteed work. Your choirs will be os good 

o» new. Your drapes will look fresh and Inviting. 

And for sofety soke w* will flameproof per legol 

requirements to ovoid possible trouble as your 

business 

improves. 

Call or icrite today. 

Estimates cheerfully given. 

NEVA-BURN PRODUCTS CORP. 

itl South St. New York 2, N. Y. 

Tel. YU 2-1700 

of theatres (six), day-and-date. Theatre 

managers reported a staggering amount of 

trade during the film's initial fortnight 

and it should be playing here for some time. 

Bowl, Milford and New Haven drive-ins, Ansonio 

Capitol, Westville, Whitney— The Corpetboggers 

(Pora), 2nd wk 250 

Crown, Post Dnve-ln— Flipper's New Adventure 

(MGM> Gold for the Caesars (MGM) 90 

Lincoln— The Servant iLondoui, 2nd wk 80 

Loew's College—The Moon-Spinners (BV), 2nd vrk. 100 

Poromount—The Unsinkoble Molly brown 

(MGM), 3rd wk 105 

SW Cinemart—The Chalk Garden (Univ) 100 

SW Roger Sherman— Robin ond the 7 Hoods 

(WB), 3rd wk 90 

Wholley—Good Neighbor Sam (Col), 2nd wk. ..125 

the August 12 opening of the Beatles' ; 

Hard Days Night" at the Empire Theav; 

and Lisbon Drive-In in Lewiston. the maagcment 

urged haste in making reser\. 

tions. Moviegoers were advised: "Don't a 

.sorry in August ! the Stampedt 

The tickets were being sold at both theat); 

and carload tickets for the drive-in coil 

also be obtained at DeOrsey's Record Sb) 

& Maurice Music Mart. 

Film star Van Johnson appeared at fe 

Lakewood Theatre during the week l- 

ginning July 27. He played the role of i- 

employed television w'riter in "A Thousal 

Clowns," for which he has received mm 

praise during his summer theatre tour 

New Wildwood Unit 

Carpetbaggers' 250 Overshadows 1 OF flUIlI S 1 1163116$ 

' 

Next Highest Hartford Mark From Eostem Edition 

HARTFORD—MGM by-passed the usual WILDWOOD, N. J.—A new movie cenr 

downtown first-run outlets for its multiple to be called the Ocean Theatre has ben 

opening of "Flipper's New Adventui-e" and announced here by William D. Hunt Ed 

"Gold for the Caesars." Guy B. Hunt, vice-presidents of Huis 

Aiiyn—The Unsinkoble Molly Brown (MGM), Theatres and Amusements, according to e 

>;y Ocean, to be pla.d 

- V Wildwood Leader. The 3rd 

Art Cinema—Week 

wk. 

-^ 

. 

End (Cinema-Video); ,nn 100 

Berlin Dnve-ln—The Molesters (Aristocrat) 100 Under construction 

, . ^. .i.- 

thlS 

» 

Wnlter, 

n 

Will orn 

Blue Hills East Windsor, Pike drive-ins. Crown simultaneously Memorial Day With Hui's 

N°ew*Ad'v'enf:rr(MGM)'; gIw l;r.';ie'"'caesa,s Cape May Liberty Theatre Which is be,g 

(MGM) 90 remodeled. 

''' 

lt',:;roT-aeo'Xo'Vo'll°ot. 'ZLr^'nc'run. The Ocean is designed to be the mil 

3rd wk 80 modem theatre in South Jersey, accord's 

'^'7uTo,^rama°)l!?h wk'''.**.°'*.'.'!*°''.^°'.'^ 70 to the Leader, and will be built at the r.i 

Cine Webb—Toni Jones (UA-Lopert), 25th wk. . . 50 of present buildings whlch house a blocli)! 

^°sU"e°thing'^wn7tuAr"iLI''"°'''°". .'^.'^': 90 stores between Juniper and Poplar avenis 

'.'.'.'.'.'.'.'.'.'.'.'.'.'.'.'. 

Elm— Ensign Pulver (Wb') 

90 as Well as the famous Ocean Center S'- 

M. Loew's; E. M, Loew's Hartford Drive-In— , pinif pnnrsp No stppl beams or eirc"> 

cofeatures, ""^ '-'°" COUrse. INO Steel oedlllb ui BllL , 

90 will be used in construction of the 650-fil 

Good Neighbor Sam (Col); various 

2nd wk 

E. 

Loew's Paiace-The Moon-Spinners (BV), 4fh wk. 

Loew 5 Poll, Meadows Dnve-ln—The carpetbaggers auditorium which will be built entirelyil 

50 

(Porai, 2nd wk 250 prestressed concrete. Walls will be spe-i 

Rivoli—Corry On Regardless (Governor); Nurse 

prefinlshed shadOW blOCk, which Will K 

on Wheels (Governor) 2nd wk 100 '^ 

Strand— Robin and the 7 Hoods (WB), 3rd wk. . . 75 toned down by large acoustical panelsjf 

— the interior. Much of the lobby and fc;i 

j| A I 1^1 r areas will be finished in formica, flagstif 

iW y^ / iV t 

*"•* unusual materials. The auditoriunii 

_^ to be equipped with push-back seats. 

Architect for the new Ocean and ot;i 

J^r. and Mrs. John Bolduc of Lewiston ^^.Qrk at Hunt's Pier is W. H. Lee of Le« 

were honored at a reception recently Thaete Associates, Philadelphia. 

when they observed their 45th wedding anniversary. 

The Bolducs lived in New 

Hampshire for many years and moved to 

Lewiston 20 years ago. Bolduc constructed 

the Lisbon Drive-In which he and his son 

Royal of Rumford operate. 

A man was caught trying to load a safe 

from the Bowdoin Drive-In in Brunswick 

onto a waiting truck during the early 

morning hours of July 9. Arthur Jones, 

caretaker at the movie establishment, who 

lives next door, telephoned police that the 

drive-in had been entered and two officers 

arrived in time for the capture. In Brunswick 

municipal court. Stanley E. Howard 

of Freeport pleaded not guilty to breaking, 

entering and larceny. The case was continued 

and the defendant was released on 

$5,000 bond. 

A truck owned by the Film Transportation 

Co. of Brunswick suffered heavy damage 

July 26 when it crashed into a utility 

pole in Auburn after trouble apparently 

developed in the steering apparatus. The 

driver. Leonard A. Anair. 55. of Richmond, 

escaped injury. The load of motion picture 

film was delivered by another company 

truck. 

When tickets went on sale July 29 for 

Pay-TV Viewer Wins Trip 

HARTFORD—WHCT-TV (Channel 

i 

home base for America's first over-the ii 

subscription TV experiment, has awar-c 

a viewer D. Felmer. East Htt' 

fordi. a weekend at Equinox House, Mi- 

Chester. Vt.. resort hotel, for winning aJword, 

write-in competition on the thee 

"I Like Subscription TV." i 

Role for Dolores Faith 


HOLLYWOOD—Dolores Faith, 

femini 

lead in the recently completed "Mutln:ir 

Outer Space" for Woolner Bros. Picti's 

has had her option lifted by that compi! 

and will play the ingenue lead in " 

Human Duplicators." Hugo Grinid 

directs the Arthur C. Pierce screenpl^ 

Brockton Theatre Closed 

i 

BROCKTON. MASS.—New England !«• 

atres has shuttered the 1.800-seat, fiit 

run Brockton Theatre, which has beenP' 

erated by NET and its predecessor cirtit^ 

for 40 years. Morris Sininis. resident n"' 

ager. is to be assigned elsewhere. 

NE-2 BOXOFFICE August 10, 6

i 

' 

AlVJ 

. . Many 

. . , Attendance 

EW HAVEN 

irie P. Perakos, vice-president and 

general manager of Perakos Theatre Asatos. 

and his wife Nikki moved Into a 

ly built home at 864 Raccbrook Rd 

, 

nge. They had been living at 100 York 

New Haven, for several years . . . The 

rtley Warner circuit has a new promowith 

the plush Ambassador restaurant 

Hamden Shopping Mart offering an 

It txkct to every couple dining seven 

its a week. The ticket is good for the 

jinlng de luxe SW Cinemart Theatre. 

jn-ard P. Lord has dropped Monday and 

sday performances at the newly rened 

Palace. Norwich first run . . . The 

Istone Milford Drive-In is now offering 

circus train rides on a nightly basis 

Herman M. Levy, executive secretary 

the MPTO of Connecticut, and his 

lily arrived home from an extended 

opean stay. 

ORRECTION: Meyer L. Kravitz, New 

k and Connecticut attorney, has advised 

[OFFICE that the following statement. 

ch appeared in this column July 27. is 

ntrary to fact": "Seymour Levine has 

«d the 700-car capacity Clinton Drive- 

Clinton, to Meyer Kravitz of New 

en for an undisclosed sum." "Seymour 

Ine has no interest in the Clinton 

ve-In. neither as owner or lessee." said 

vitz. "It was I that leased it to him for 

1963 summer season. After the season, 

was through, with no further cormeci 

or interest therein. My family owns 

operates the Clinton Drive-In and we 

e had record crowds for the latest pic- 

?s_'What a Way to Go!' 'The Unsink- 

; Molly Brown' and 'Cleopatra.' " 

ROVIDENCE 

ne Mansfield recently made a personal 

appearance at the Warwick Musical 

;atre in "Gentlemen Prefer Blondes." 

tarring with her husband Mickey Harg- 

Mlss Mansfield played to capacity audies. 

She also appeared as a guest star 

the popular Talk of the Town program, 

jinating over station WJAR-TV. Jay 

)11. emcee and originator of the program, 

ited Miss Mansfield and her husband 

spend the weekend on his yacht. 

'he Art Cinema, popular Lockwood & 

rdon situation in the Broadstreet sec- 

1. is shuttered for the summer months. 

two summers the Art remained open 

a lack of suitable foreign product is 

med for this summer's closing. It is 

lected the Art will reopen, after exten- 

; renovations, shortly following the vaion 

season. 

The Voice," as she is familiarly known 

thousands of Rhode Islanders for her 

'"v^^\" 51S00 

AmriM 

PHOTO 

'•* 

Per Thousaml fob D.I. 

(Minimum Ordtf 1,000 • 

sultry recorded messages announcing attractions 

and time schedules at the Art 

Cinema. Esther Earnhardt, chief cashier, 

was recently guest of honor at a tripleheader 

party planned and staged by G. 

Fred Aiken. managlnK director of the Board 

street art palace. Mrs. Earnhardt Is the recent 

bride of Chief Petty Officer David 

Earnhardt of the US. carrier Lake Champlain. 

The party not only celebraU-d the 

wedding of Mrs. Earnhardt, but was In 

honor of her birthday, and a farewell 

toast. The newlyweds will make their 

home on the west coast. Chief cashier at 

the Art for the past three years, Mrs. Earnhardt 

was greeted by many of the past and 

present members of the staff. The party 

was staged prior to the late evening performance 

and Aiken was master of ceremonies 

. local houses and drlve-lns 

are holding the annual Jimmy Fund collections 

for the benefit of cancer research and 

treatment among children. Recently a 

kick-off luncheon was held in Boston, well 

attended by local theatremen. followed by 

an afternoon of baseball as guests of the 

Boston Red Sox. at Fenway Park. 

BOSTON 

âvis Film Distributors announced that 

61 theatres in upstate New York territories 

are scheduled to break with: "The 

Magic Fountain" late in September. All of 

the leading circuits, including Loew's. 

Fabian. Dipson and Brandt have scheduled 

it, to be backed by an extensive TV and 

promotional campaign, Stan Davis of the 

Boston film distributing firm, reported. 

Fred Zinnemann, producer and director of 

Columbia Pictures' release. "Behold a Pale 

Horse," was here Wednesday i5i to talk 

about the film, which stars Gregory Peck. 

Anthony Quinn and Omar Sharif. John 

Markle had arranged a press conference, 

luncheon, radio and television interviews. 

The picture will have its New England 

open'ng at the Gary Theatre. Boston. 

August 26. 

Chore for Bill Blatty 


HOLLYWOOD— Bill 

Blatty has been retained 

to write the screenplay for "A 

Cook for Mr. General." 

HARTFORD 

Toe Giobbi, operator of the 900-scal. subsequent-run 

downtown Crown, has boosted 

his adult admission: matinee, from 40 cents 

to 50 cents; evening, from 60 to 75 cents 

Allrn M. Widrm. Hartford Times amusements 

editor, predicts an Academy Award 

for George Peppard for his portrayal In 

Paramount-Joseph E. Lcvlne's "The Carpetbaggers," 

The Peppard delineation can 

be likened to Clark Gable's memorable 

"Gone With the Wind" a.sslgnment. shattering 

In Impact. Imaginative and Incisive, 

Wldem said In his dally "Coast-to-Coasf 

column. 

Norman Kronicli, a/»lstant manager at 

Loew's Palace for the past year, has been 

shlft'.d to the circuits State. Providence 

Is anticipated at the several-hundred 

mark for the September 28 

testimonial dinner honoring retired Loew's 

Palace Manager Lou Cohen in the Statler 

Hilton Capitol ballroom. Irv Richland, 

formerly partnered with his brother-inlaw 

Harry Ncckes in Richland Amusement 

Enterprises here, phoned in a reservation 

from his present Miami Beach, Fla., home. 

Seymour Levine's Mansfield Drive-In 

charged every car admitted to Paramount's 

"The Carpetbaggers." the management rescinding 

its pass and bumper strip plans for 

the duration of the engagement. 

Shows Feature First 

TORRINGTON. CONN.—The Lockwood 

& Gordon Sky-Vue Drive-In Is now screening 

its main feature first nightly.

41$ SPACE CONTRieUTCO 

COWAN PHOTO 

Some of your best friends are rats. 

They could help save your life. They are used in research—in 

the laboratories of the universities and 

hospitals where the unceasing war against cancer is 

fought. Like all wars, it is expensive to wage. For 

instance, 1 ,000 rats cost $2,500-'/2 gram of cobalt 60 

AMERICAN CANCER SOCIETY 

BOXOFFICE 

costs $6,000 — one electron microscope, $35,000. 

Last year, the American Cancer Society spent 

$12,000,000 on research to help fight this war. To 

cure more, give more. Every dollar helps save lives. 

Send vour check to "Cancerr c/o Postmaster. 

NE-4 BOXOFFICE :: August 10, 9«'

I 

1 "Becket," 

Rossellini i had 

Don 

S. Tourists Enjoy 

ontreal Theatres 

:ONTKEAL— Lfaduis motion picture 

ities here enjoyed good boxoffice res 

in the week under review. Summer 

Uloners helped boost business at all thes 

offering such movies as "Yesterday, 

ay and Tomorrow" at the Cinema Place 

Marie. "The Carpetbaggers" at the 

? 

w's. "Becket" at the Seville. "Tom 

es" at the Westmount and "What a 

>r to Go!" at the Palace. 

,|,e_How the West Wos Won (MGMletomo), 

6th wk Good 

ue—The Guest ;SR) Good 

Flipper's New Adventure (MGMi Good 

oi 

no Fcslivol Lo Boie des Anges (SR) 9th wk. Good 

no Place Ville Mane Yesterdoy, Today and 

morrow (IFD). 2nd wk Excellent 

3l (Red Room) Captain (Univ), 

Newmon 

d wk Good 

[SqIIc Dorcc) Flipper's New Adventure 

3l 

CM) 

Good 

rial It's o Mod, Mod, Mod, Mad 

grid (UA-Cireromo), 33rd wk Good 

—The Bridgt on the River Kwai (Col), 

ssuc, 5th wk Good 

's The Corpetboggcrs ..Excellent 

iParo), 5th wk. 

:e Whot a Way to Go! (20th-Fox), 

d wk 

Excellent 

Becket Excellent 

(Para), 27th wk Ic 

mount Tom Jones (UA-Lopert), 20th wk. Excellent 

e Bridge on River Kwai' 

Entrances Torontoans 

ORONTO—The most whistleable tune 

the world. "Colonel Bogey's March." 

n "The Bridge on the River Kwai," is 

thousands of more lips here. The 1958 

1 that won an Oscar for Sir Alec Guin- 

5 reopened at 12 Odeon theatres and is 

.ing a pretty tune at the theatres' cash 

stars. Just opening, too. was Elvis Press 

"Viva Las Vegas." to packed houses, 

ong the holdovers still going strong 

e "Cleopatra." at last at regular prices: 

itn Jones." in its third wêk in Toronto. 

showing few signs of slowing 

n in its 19th week. 

1 80 

(Average Is TOO) 

on Circus World (Bronsfon-Cinerama) 90 

J net, I other theotres The Bridge on the 

»er Kwoi (Col), reissue 

ton Becket (Poro), 19th wk 120 

'wood What a Way to Go! (20th-Fox), 

h wk 100 

nd—Tom Jones (UA-Lopert) 32nd wk 105 

TiQl, Golden Mile, Yorkdole Robin and the 

Hoods (WB) 175 

notional Cinemo Two Doughters (SR) 100 

'S [downtown The Unsinkoble Molly Brown 

(GMl, 5th wk 130 

's Uotown The Seventh Dawn (UA) 100 

le—The Silence (SR), 3rd wk 120 

itieth Century— Vivo Los Vegas (MGM) ....175 

crsity The Carpetbaggers (Para), 5th wk. 150 

ik Panther' Big News 

Hot Vancouver Week 

ANCOUVER—A six-day spell of fine 

ither put a crimp into the movie business 

across the province but "The Pink Panr." 

playing the Coronet on its third 

and playing for a second week at six 

'k 

er theatres, managed to overcome the 

and come up with satisfactory grosses 

t 

spots. 

all 

tol—The Carpetbaggers (Para), 4th wk Slow 

net, six other houses The Pink Ponther 

'A), 3rd wk Good 

:n—Tom Jones (UA-Lopert). 22nd wk. . Averoge 

leum— The Three Lives of Thomasino (BV), 

^ *l< Averoge 

e—The Bridge on the River Kwai (Col), 

oveover 6th wk Good 

cy— The Unsinkoble Molly Brown (MGMi, 

•^ wk Good 

Id— Becket (Poro), 

:>— Purnle Noon 

18th 

(IFD), 

wk 

three days, 2nd wk. 

Slow 

Fair 

Story (Univ), 4th wk Slow 

le—Bedtime 

tarring in Joseph E. Levine's "Marriage 

alian Style." Sophia Loren is the subject 

three-page photo feature in the August 

e of Movie Stars. 

Montreal Film Festival 

Opens in Place des Arts 

MONTREAL—The International section 

of the Fifth Montreal International Film 

Festival opened Friday evening i7> In the 

fabulous Grande Salle of la Place des Arts 

and wlM continue to next Thursday il3i. 

For the first time In this very successful 

film festival's history the showing of leading 

films from many countries takes place 

in the Place des Arts, moved from Loew's 

Theatre on St. Catherine street. 

The international section, which is. as 

always, non-competitive, opened with "Lc 

Mepris" the latest film by Jean-Luc 

Godard. starring Brigitte Bardot. Jack 

Palance. Michel Piccoli and Georgia Moll. 

Brigitte Bardot was announced by Air 

France as coming here for the film festival, 

but it later was learned she would not 

attend. 

•RESCUE SQUAD' SECOND 

The second film for the festival is "The 

Rescue Squad" by Colin Bell of Great 

Britain: followed by "Le Chat dans le Sac." 

Canadian feature, by Gilles Groulx; "The 

Passenger of Andrzej Munk." Poland: 

"Bebo's Girl." by Luigi Comencini. Italy: 

"The Wedding March." USA. Erich Von 

Stroheim: "Judex." by Georges Franju. 

France: "Los Tarantos." Spain's Rovira- 

Beleta: "She and He." Susuml Hani of 

Japan: "Station Six-Sahara." by Seth Holt 

of Great Britain: "The Cool World." by 

Shirley Clarke. U.S.A.: "Women of the 

Sands." Hiroshi Teshigahara of Japan: 

"About Something Else," Vera Chytilova of 

Czechoslovakia: "Nobody Waved Goodby." 

Don Owen of Canada, and "La Peau 

Douce." Francois Truffaut of France. 

That young moviegoers were not forgotten 

by the film festival management was 

evidenced by the scheduling of "Rescue 

Squad." 

On the fifth day fll). Shirley Clarke, 

woman director and one of the rising 

talents in what has been termed the New 

York school of the American cinema, will 

be at the festival for the showing of her 

latest film. "The Cool World." 

DE BOSIO ON JURY 

The film festival management was 

grateful that Gianfranco de Bosio. director 

of "II Terrorista." could replace Roberto 

Rossellini as a jury member for the second 

festival of Canadian Films. Rossellini. 

whom the Montreal International Film 

Festival had previously named as a jury 

member for the competitive domestic film 

festival, advised he was unable to come to 

Montreal and that to take his place on the 

i 

jury, he chosen his follow 

countryman Gianfranco de Bosio. De 

Bosio's "II Terrorista" obtained great success 

here earlier this year during Italian 

Film Week. 

The festival showings will be world premieres 

for the two films produced by the 

National Film Board. "Le Chat dans le 

Sac." directed by Gilles Groulx. and "Nobody 

Waved Goodby. " Owen's study 

of adolescence. 

They also are entries in the second Canadian 

film festival, competing for the 

$2,000 prize for the best Canadian-made 

film. 

"Trouble Fete," directed by Pierre Patry. 

has also been entered In the competition 

but. becau.se of Its already long and successful 

commercial career will not be shown 

publicly at the festival. However the Jury 

win be able to see It at a private .screening. 

Sixteen Canadian short films will also 

be presented during the festival. A prize 

of $1,000 will go to the best entry. Competing 

are: 

"L'Afrlque Noire d'HIer a Demaln." by 

Michel Regnler. a report on arts and crafts 

in Nigeria; "Paralleles et Grand Solell," 

by Jean Dansereau: "23 Skldoo." Julian 

Biggs: "Le Monde Va Nous Prendre Pour 

des Sauvages." by Jacques Godbout: "Free 

Fall." Arthur Lipsctt: "L'Homoman." Jean- 

Pierre Lafebvre: "Kenojuak." John Feeney; 

"Perce on the Rocks." Gilles Carle: "The 

Hutterltes." Colin Low: "The Separatist." 

Georges GIgras: "Memoire en Fete." 

Leonard Forest: "Boheme '64." Daniel 

Fournier: "Caroline." Clement Perron and 

Georges Dufaux: "The Herring Belt," 

Julius Kchanyi: "Champlain." by Denys 

Arcand. and "The Education of Phllli.stine," 

by Philip Keatly. 

An international jury will judge all films 

entered in competition at the second festival 

of Canadian Films. Members of the 

jury are Ian Cameron. England, film 

critic: Saul Bass. U.S.A.. filmmaker: James 

Blue. U.S.A.. filmmaker: Gianfranco de 

Bosio. Italy, film producer: Ross MacLean. 

Canada. Toronto TV producer: Gilles Henault. 

Canada, writer: Michel Patenaude. 

Canada, flim critic. 

Tribute to Clarence Eolster 


HOLLYWOOD — Clarence Kolster. a 

film editor for 43 years, was honored at 

an American Cinema Editors luncheon July 

29. Motion picture and TV film editors, 

producers, directors and actors paid their 

tributes. 

J. M. RICE and CO. LTD. 

"Eyerytbing for the Theatre" 

IBallontyne Sound Systems. 

Hilux Anamorphic Lenses. 

Williams Silver Screens. 

New & Rebuilt Theatre Chairs. 

EXPERT REPAIR DEPARTMENT 

430 Kensington St. 

Winnipeg 21, Man. 

TU •-79B7 

10029 Jospor Ava. 

Edmonton, AH*. 

GA 2-a302 

:orFiCE August 10, 1964 K-i

. . . 

Film 

. . Pierre 

. . 

. . Ottawa 

. . . The 

'. 

' 

I 

' 

MONTREAL 

K-2 

BOXOFFICE August 10, M

who. 

. . . "The 

. . Norman 

. . Julie 

. . Larry 

. 

ew Quebec Film Act 

ver to Next Session 

MONTREAL— Pioini.sed revision ol llu> 

ivlncial theatres act is definitely out for 

s session of the legislature, but Bona 

ienault. provincial secretary, says the 

'eminent hopes to introduce a new cenship 

and film regulation bill next 

slon. 

irsenault emphasized that it is the goviment's 

intention to set up a system of 

n classification, such as is common in 

rope, which would permit a movie to be 

•epted or rejected in its entirety for 

iwinp to a specific audience. The secrey 

said this would serve to protect young 

)ple against films which are "uncom- 

;lble with the moral and psychological 

paration of adolescents." 

During discussion there were sharp atks 

made by a few members of the Opition. 

J. Bcrtrand. Opposition mem- 

•, Missisquoi. charged that the province 

Quebec is being flooded with immoral 

ns. He declared that the board of cens 

is made up of Liberal thinkers ithe 

sage government is 

i 

Liberal perps, 

get a vicarious thrill out of letting 

tain obnoxious films go througli rather 

m cutting them off. 

\rsenault commented that no films have 

;n cut since 1961. and that they were 

her accepted in full and classified or 

ected out of hand. 

jabriel Loubier. Opposition member for 

Uechasse County, called for an end to 

)mography" and Communist "propanda" 

through sweeping censorship of 

Tis. advertisements and television. What 

needed in the Quebec government's cenship 

office are more "censors and fewer 

e thinkers." said Loubier. 

'Since 1961. practically speaking, no cenrship 

has existed in the province of 

lebec." continued Loubier. "It's public 

owledge that immoral films can be seen 

our theatres. The countries behind the 

)n Curtain sometimes profit from this to 

indate us with propaganda. In brief, the 

isorship of films is in complete disorder, 

ice 1961 the moral health of our young 

ople has been left in the hands of new 

ive moralists, or amoral persons." 

Loubier hit hard at what he contended 

IS the undue exploitation of sex in Quec 

theatres, and lashed out at advertise- 

;nts which he said appeal to puerile 

terests. 

"Premiere Jean Lesage and attorney 

neral Rene Hamel should have the coure 

to speak up, to take their responsibiliis. 

and to prevent their children and ours 

3m seeing the disgusting spectacles which 

ive been shown in our theatres since the 

VI censorship board was named," said 

lubier. 

He also suggested that similar measures 

ould be taken to clean up films shown 

1 tele\ision. 

tory to David Alexander 

'"1 Western Editicn 

HOLLYWOOD—David Alexander purlased 

an option on "Hell Spills Over." 

ivel by Ford Price, from Sammy Davis 

Davis relinquished the property due to 

s commitments in the legitimate "Golden 

)y," now in Philadelphia, and on Martin 

insohoff's "The Sandpiper." for MGM. 

exander has a producer-director pact 

th RcTOe and Universal. 

)XOFFICE August 10, 1964 

VANCOUVER 

. 

gill Grant, Empire-Universal booker, rc- 

|)orts that Leon J. Bamberger, former 

longtime RKO official, was in town a 

couple of days enroute from Jasper to Victoria 

Reay. manager of 

. 

Odeon's Skyway Drive-In at Vernon, conferred 

here a few days with Gerry Sutherland, 

Odeon district supervisor 

Hardy, Odeon candy supervisor, 

. . Bob 

returned 

from a vacation spent at Edmondston, and 

complained about Vancouver's "January" 

weather, cool as compared to the heat on 

the prairie. 

Herb Greening, who filled in at the Odeon 

office for Bob Hardy, is back at the Circle 

where he wound up a very successful run 

of "Lawrence of Arabia." He opened the 

Universal chiller combo, "Evil of Frankenstein" 

and "Nightmare," which was 

forced off the main stem when the Coronet 

opened . reports her husband Prank 

Marshall is back on the job at the Westminster 

Drive-In at Surrey after an illness 

"The Carpetbaggers" went three rousing 

weeks at the Lougheed Drive-In. normally 

a one-week, day-and-date stand with Vancouver 

first run. The Lougheed followed 

witli "Three Lives of Thomasina," and 

caught big kid trade with a switch to fine 

evening weather . Rittenburg. 

IFD-AA manager, has been shifted to head 

the Calgary branch after a short stay here 

Bridge on the River Kwai" continues 

to do excellent business at the suburban 

Ridge Theatre, where it was moved 

after six full weeks downtown. 

BOXOFFICE received a couple of snapshots 

taken at the 50th aniversary dinner 

of projectionists Local 348. held recently at 

the Commodore here, but they are too dark 

for reproduction. They showed H. C. Rodden. 

R. P. Dauphin and W. E. McCartney. 

50-year gold card and 50-year gold button 

members. lATSE president R. F. Walsh, 

Local 348 president A. E. McManus, and 

charter and gold button member J. H. 

Leslie. Walter Diehl and Orin Jacobson. 

lA executives from Tacoma. and Pat 

Travers, Toronto, were present. 

Charles Backus, booker at Can Films, returned 

from a holiday In the Pender harbor 

playground to report that he spent the 

days dodging the raindrops and watching 

the Republican convention on TV. No tan. 

but is looking for a little action election bet 

wise. Won't say who he likes, though . 

Charles Ramage of West Coast Booking announces 

the engagement of his daughter 

ft 

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Write today for complete details. 

DOMINION THEATRE EQUIPMENT CO. LTD. 

970 DAVIE STREET VANCOUVER, B.C. 

PHONE MU 2. 1848 

(Conodo' Oldest Ertoblished Thcotre 

, Equipment House. 

^ 8 B a-fl-fl-o 6 a'o'oTTnnnnn) a b a a a bn-m 

Heather Anne to Don Alexander Farac. 

Ml.ss Ramage. a graduate In home economics 

at UBC, is a member of Kappa 

Alpha Thela .sorority, while her fiance 

holds degrees In commerce and law. The 

wedding will be solemnized at St. John's 

Shaughnessy Church August 28. 

With his newly refurbished York Hotel 

adjacent to the theatre district doing capacity 

business and the Lougheed Drlve-In 

enjoying a very successful season, Len 

Johnson took off for the east to rededlcate a 

special trophy he had presented several 

years ago for the Canadian canoe championship, 

which is now going to be awarded 

for another event. Accompanying him was 

son Art, who was Dominion canoe champ 

and a compct'tor at the Olympics for Canada 

a decade or .so ago. While in the east, 

Len will hold court In Montreal and Toronto 

for all his numerous friends and 

relatives. 

British Festival Entry 

To Open Here Aug. 10 

From Eoilcrn Erlil n 

NEW YORK-The official Briti.sh entry 

at the Venice Film Festival will be "Girl 

With Green Eyes." starring Peter Pinch 

and Rita Tushlngham, according to Eric 

Pleskow, United Artists vice-president in 

charge of foreign distribution. It has 

opened in England and will open in the 

U.S. August 10 at the Fine Arts Theatre, 

New York, as a Lopert Pictures release. 

It is a Woodfall Film presentation. Tony 

Richardson was executive producer. Oscar 

Lewenstein was producer and Desmond 

Davis directed. Lynn Redgrave, daughter 

of Sir Michael Redgrave, is featured. 

Mike Hervey Is Critic 

From VVcsIcrn Edition 

HENLEY. NSW. AUSTRAUA— Michael 

Hervey, well-known writer who has contributed 

to magazines in many countries, 

has been appointed film and television 

critic for the Australian, new prestige national 

newspaper. 

FOR sale! 

YES! 5,000 ^^TE MODEL 

USED OR RECONDITIONED 

THEATRE CHAIRS 

Spring e

. . The 

TORONTO 

Tôre than 400 golfers and would be golfers 

are expected at the Canadian Picture 

Pioneers tournament at Toronto's Tarn 

O'Shanter course August 27. Proceeds will 

go to the benevolent fund of the Pioneers, 

an organization of persons in the Canadian 

The 

film business 25 years or more . . . 

Variety Club of Toronto, which has moved 

from the Prince George Hotel to the lush 

surroundings of The Colonnade on Bloor 

street, opens its fall season at the Park 

Plaza September 29 with Quentin Reynolds 

as guest. Reynolds, noted war correspondent 

and prolific author of books about 

everything from police work to aviation of 

the first world war, was in the news a few 

years ago when he won a $175,000 libel 

suit from columnist Westbrook Pegler. 

When the Canadian Picture Pioneers has 

its annual meeting at the Inn-on-the-Park 

November 23, two brothers from Winnipeg 

will be named pioneers of the year. They 

are Robert D. Hurwitz, of Main Street Theatres 

and Harry W. Hurwitz, area general 

,i.h cdcr! 

THf ATRICAL /.DVERTISING CO, 

No Duty to PoyI 2310 Cosi DetfoH 1, Mich. 

manager. Otliers to receive awards include 

O. J. Silverthorne, chairman of the Ontario 

Board of Film Censors. 

The movie filmed on the Broadway stage 

of Richard Burton's "Hamlet" will be 

screened in at least two Toronto theatres. 

Warner Bros., the distributors, says it will 

be at the Imperial and Nortown and that 

two other theatres are dickering. The 

filmed vers'on of the play, which had its 

pre-Broadway opening at Toronto's 

O'Keefe Center, is to be shown simultaneously 

at 1,000 theatres at matinee and evening 

performances September 23, 24, with 

prices from $1.50 to $2.50 . . . Meanwhile 

plans are afoot for a charity preview of 

the film version of "My Fair Lady" sometime 

before its November release. 

If all television sets worked as brilliantly 

as that of Burke Van Valkenburg of 115 

Latimer Ave. here, the movies might well be 

in for an agonizing reappraisal. He found 

one night the Buffalo channels, normally 

easily received here, were blacked out, and 

that he was tuned into WKY, Oklahoma 

City, on Channel 4, and to KVOO, Tulsa, 

on Channel 2. 

New Museum Executive 


LOS ANGELES—Joe L. Cramer, former 

director of business affairs for UPA Pictures, 

Inc., was named administrator of 

the Hollywood Museum, it was announced 

by Sol Lesser, president of the Museum. 

Russian Actors Likelj 

In Film lor Mirisch 


HOLLYWOOD—Producer-director No 

man Jewison has scheduled a series of co 

ferences with State Department officii 

regarding the use of Russian actors in \ 

film for Mirisch Co., "The Russians A 

Coming . Russians Are Coming 

adopted from Nathaniel Benchley's "T 

Off-Islanders." Shooting is scheduled 

begin at Cape Cod late in January. 

Producer-director John G. Contes arriv 

from Greece to confer with coprodu( 

John Roberts on casting for their 

Greco-American feature, "The Conclusioi' 

in which both Hollywood and Europe 

players will be used. It will be lensed 

Athens, starting in September. 

Broadway writer-director Garson K 

nin is returning to Hollywood for the fi 

time in several years to write and direct 

new romantic comedy, "Roses Are Blui 

for Lawrence Weingarten at MGM. Basl 

on his own story about a girl with extr 

sensory perception, Kanin will film the fe 

ture in Hollywood, with exterior scer^ 

photographed in Paris. 

Writer Gore Vidal and director Joi 

Logan conferred here on production f 

"Don't Rock the Boat," which Filmw 

will make next spring as a MGM relea 

Join the Widening Circle 

Send in your reports to BOXOFFICE 

on response of patrons to pictures 

you show. Be one of the many who 

report to— 

Address 'your letters to Editor. 

"Exhibitor Has His Soy," 825 

Van Brunt Blvd.. Kansas Qty 24. 

Mo. 

THE EXHIBITOR HAS HIS SAY 

A Widely Read Weekly Feature of Special Interest 

BOXOFFICE 

Al'woys in the Forefront With the News 

K-4 BOXOFFICE :: August 10, 19

^ît>[uctc»H, • cauJj3me>fit • C«ncea^l»tu, > ^^cUnttnoAtacT 

MOlMtM 

AUGUST 

10. 1964 

7"he %pacioui lobby of the Fox Conejo Theatre in the Conejo Village Shopping Center, Thousand Oaks, Calif., offers patrons coffee, 

soft drinks and cigarets "automatically," while cold beverages, candy and ice cream are available at the refreshment bar. 

featuring 

ZJôod ana fêfrednmentd 

_,^,^

Pepsi 

promotes to bring 

you crowds 

Excitement pulls in customers. And Pepsi-Cola knows how to create 

excitement: whether through spot radio commercials plugging local 

theatres, through film trailers that send audiences streaming out to your 

concession stand, or with special and exciting promotions that drum up 

local interest. Sound out your Pepsi-Cola Bottler about the best way 

to generate more excitement, traffic and profits in your movie house. 

Pepsi Bottlers helped pmniolc 

SoMki iii 

the Rain," exhibitors i;ot extra tratlic. 

Crowds hkc this gi\e picture exhibitors 

'pow"' box-office and concession sales. 

',/ 

'riQ^ 

Hollywood titled a picture after Pepsi's gB^=aES=^^^^^^^^^^?âBili^K 

"For Those Who Think Young." HHfll^^HÎHÎI^^BHSIa 

It's like getting a whole feature-length You'sc got to i;i\c them sonicthini; nc\'. 

"I'cpsi 11 I'liptoi II 1 V |)n_)nuition commercial aimed at the soung nio\ ie- and Pepsi comes up with the |ironiolioiis 

really stirred up local excitement 

going crowdl esers time. 

The MODERN THEATR-E SECT'N

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SOLD EVERYWHERE IN THE UNITED STATES BY LEADING AUTHORIZED THEATRE SUPPLY DEALERS 

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O/v 

XOFFICE :: August 10. 1964

MODBRN 

THBATRB 

AUGUST 10, 1 96^! 

o n I n t 

E)IXHIBITORS are well aware 

of the importance of refreshment service 

to their overall revenue, and the 

wise ones recognize the necessity of 

maintaining a clean, attractive stand 

or cafeteria, as the case may be, if they 

are to retain their concessions business 

and the extra profits it represents. 

In both new and updated indoor 

theatres, refreshment bars are graceful 

in design (often custom-made), and 

fashioned of a variety of modern 

materials that are both beautiful and 

long-lasting, as well as requiring minimum 

maintenance. Good illumination, 

particularly downlighting, is essential. 

All of these features are equally important 

in drive-in theatre cafeterias, 

and are being given the justified attention 

they deserve by concessionaires 

who want to enjoy the full sales potential. 

An added note in outdoor theatre 

concessions areas is the use of 

bright colors in decoration and fixtures 

to create a "fun-time" atmosphere. 

High-quality foods and drinks in 

theatre concessions are a must, and 

this begins, of course, with the purchase 

of items from reliable suppliers, and 

continues through the right kind of 

storage and the proper preparation 

and serving by employes. The exhibitor 

or concessions manager should 

insist upon efficiency and courtesy of 

the personnel, and should take the time 

to train, supervise and encourage the 

employes. 

A word of caution: Although quality 

cannot be sacrificed, be reasonable in 

pricing and do not "short" on portions. 

There's an article in this issue (pxige 8) 

that tells the story of a woman who 

took along a complete box lunch 

oranges, apples, nuts and many other 

items—when she went to a long, long 

movie in an indoor theatre, and ate 

all the way through the picture! 

^ 

Emphasis on Concessions and Playground 6 

Beware Pricing the Profit Out of Popcorn 

Columnist Reports Patrons' Complaints 8 

"Movie and a Meal" Double Sunday Night Boxoffice 10 

Tips on Maintenance and Making Minor Adjustments of 

Projectors to Keep the Picture on the Screen Wesley Trout 16 

Cinerama Theatre Is of Geodesic Design 2t 

Lively Interiors Enhance New Theatre 2/ 

Start Now to Record Those Personal Expenses 

and Cut Your Income Tax Bill Harold J. Ashe 2f 

New Theatre Exemplifies Today's Decor Alter) M. Widem 2( 

New Lamps Increase Screen Light at Savings 3C 

DEPARTMENTS: 

it 

Refreshment Service 6 Readers' Service Bureau 31 

Projection and Sound 16 Advertisers' Index 31 

Literature 24 About People and Product.... 3/ 

ON THE COVER 

New Equipment 

| 

and Developments 29 

The luxurious lobby of the Fox Conejo is dramatised by giant 

floor-to-ceiling windoivs on the east and south sides, treated with 

handsome draperies. The vending equipment is by Apco. and a 

Manley popcorn machine. Carbonic drink dispcTisers and a Ba'ly ice 

cream merchandiser were incorporated into the custom-made 

concessions stand of Fox West Coast design. 

I. L. THATCHER, Managing Editor 

The MODERN THEATRE Section of BOXOFFICE is included in the first issue of eoch man 

Editorial or general business correspondence should be addressed to Associated Publicotio 

825 Van Brunt Blvd., Kansas City, Mo. 64124. Wesley Trout, Technico) Editor; Eastern Rap 

sentativc: D. M. Morscreou, 1270 Sixth Ave., Rockefeller Center, New York. N. Y. 100

Climb on the 

Dr Pepper Band Wagon! 

DISCOVER THE REASONS DR PEPPER FOUNTAIN SALES 

National sales of Dr Pepper and Dietetic 

Dr Pepper continue to increase every month 

— year after year. More and more people 

are discovering Dr 

Pepper and learning 

that it's not a cola 

or a root beer — not 

a copy of another 

soft drink already 

HAVE SET RECORDS FOR THE ISth STRAIGHT YEAR! 

available. With Dr Pepper in your vending 

machines and snack bar dispensers, you can 

satisfy this increasing demand — can avoid 

losing sales. Replace those slow movers and 

climb on the band wagon with Dr Pepper and 

Dietetic Dr Pepper. Write to the Fountain- 

Vending Division, Dr Pepper Company, P. 0. 

Box 5086, Dallas, Texas 75222. 

Dr Pepper 

Dr Pepper Company. Dallas, Texas 1964 

OXOFFICE August 10. 1964

EMPHASIS ON CONCESSIONS AND PLAYGROUNC 

nine-acre site which is complete 

asphalted, and is believed to be the soutl 

west's first fully paved drive-in theatr 

Prom the ticket booth at the entrance 

the playground at the back it was planne 

for the convenience and pleasure of tl 

entire family. The single boxoffice hous 

two cashiers to service two lines of cars. 

As a safety factor, the parking area has 

completely illuminated walkway from tl 

front ramp all the way back to the coj 

cessions stand and playground, with eat 

ramp numbered for easy identificaticj 

when patrons return to the car. T 

location of the 30x70-foot, steel fran 

brick and masonry concessions building ai 

the playground at the back of the theat 

is unusual, but this permits the childr 

to use the playground throughout the she 

—in close proximity to the concessio; 

stand—which is profitable. 

ATTENDANT ON PLAYGROUND 

Subtly colorful in shades of yellow, beige and brown, this charming concessions presents a real invitation to 

patrons of the new Park Plaza Drive-In Theatre, Irving, Tex., to step up and buy its really good food and 

beverages. The counter at the rear is for quick service— popcorn, drinks, etc. At a right angle to it, at 

left in picture, is a short order counter for pizzas, shrimp, etc. The chairs are provided for patrons during 

the brief waiting period for their orders. 

I HE NEW Park Plaza Drive-In 

Theatre, recently opened at Irving, Tex., is 

notable for many fine features, including 

one of the southwest's largest screens, a 

clear, brilliant picture with stereophonic 

sound, a fenced-in and supervised playground 

and an ultramodern concessions 

service. 

The latter has two serving lines for the 

convenience of patrons. One line is for 

quick-.service items such as cold drinks, 

popcorn, sandwiches, ice cream, malts and 

nuts. The second line is for short orders 

such as pizza, fish sticks, shrimp, steak 

strips, hot dogs and French fries. A waiting 

area with chairs is i^rovided for those in 

the short order line. This seating room is 

in front of the quick service counter which 

is at a right angle with the short order 

counter. 

the newest, automatic valve Pepsi-Cola dispenser. 

To assure fresh food, the stand 

also has a walk-in frozen food locker which 

was custom-built. 

During normal operation, seven attendants 

will be on duty in the concessions 

for quick, courteous service to customers. 

In all. the Park Plaza employs some 30 

persons. 

The 650-car Park Plaza is located on a 

The playground is completely fenced i 

with redwood (redwood is also usl 

throughout the theatre for fencing' a I 

lighted, and an attendant is on duty at 1 

times to oversee the children. Equipme; 

features two merry-go-rounds, three swir 

.sets, three slides, two climbers and seve;! 

spring-mounted horses. The play area s 

covered with pea gravel which drs 

quickly, even after a rain. 

, 

The Park Plaza screen, 45x101 feet. \

I assist 

e playground at the Park Plaza is uniquely located at the rear at the theatre so that the kiddiei may 

itinue to play during showtime, il they become restless. It is supervised at all times. The play area is 

itred with pea gravel and is completely fenced with redwood. 

:eference was made earlier to the staff 

JO employes, which seems rather large 

a 650-car drive-in. but this includes the 

ef crew as well as regular staff. There 

two boxoffice cashiers, two gate boys, 

attendant on the playground, two ramp 

s, one full-time cook, one cook's helper, 

ee employes working in the concessions 

-id at all times, a full-time cashier at 

concessions cash register and a policen, 

always on dut;.' to police the grounds 

with traffic. Then, of course, 

re is the manager, the projectionist and 

ce personnel. It takes 30 to handle the 

operation, with approximately 16 or 18 

duty each night. 

'he $250,000 drive-in is located within 

city of Irving, and is owned by Meagher 

;atres, of which Jerry Meagher is 

sldent, and which owns theatres in 

irle and Dallas as well as in Irving. A 

)nd new theatre in Ii-ving to be called 

Plymouth Park Cinema, located in the 

mouth Park Shopping Center, is scheduled 

for a mid-December opening, and will 

be a Meagher property. 

Furthermore, a contract was let early in 

July for work to begin next January 15 

to convert the Park Plaza Drive-In to a 

twin, with an additional 650-car capacity. 

The dual theatre should be ready for operation 

by May 1, 1965. 

Mrs. Leroy Fisher, chairman of the board 

of Meagher Theatres, has been prominent 

in motion picture circles in southwest Texas 

for the past several years. She came to the 

area 16 years ago, two years before she 

opened her first theatre. She is also a pastpresident 

of the Federation of Women's 

Clubs and the high school PTA. 

CREDITS: 

Changeable Letters: Adler 

Contractor: Leroy Fisher 

Drink Dispenser: Selmix 

The attractive screen tower and attraction board lace 

Highway 183. The tovier is completely enclosed wil/i 

steel, with a white and green rrtetallic finish 

Note door at lower right to storage area within the 

tower for changeable letters, etc. 

Engineer: Tom Paukin 

Griddle and Deep Fryer: Hotpoint 

Hot Dog Machine: Glenray 

Ice Machine: Scotsman 

Lamps: Strong Futura 

Lenses: Bausch & Lomb 

Playground Equipment: Miracle 

Popcorn Machine: Cretors 

Projectors: Century 

Screen Manufacturer: Weaver Iron Works 

Screen Tower Surface: Armco 

Speakers, In-Car: Drive-In Theatre 

Manufacturing Co. 

Sound: RCA Dual 250 Watts 

Supplier, All Equipment: Modern Sales & 

Service, Inc. 

V/alk-ln Freezer: Pritchett Stephen 

Refrigerating Co. 

cashiers stall the extra-large boxoffice which is constructed of brick, gloss 

redwood. 

More of the redwood fencing may be seen here. 

The projection room at the Park Plaza is equipped with the very latest projector 

mechanisms and arc lamps, as well as specially ground lenses. 

;OFFICE August 10, 1964

Beware Pricing the Profit 

' 

Out of Popcorn — Columnis 

Reports Patrons' Complaini 

u I Concession Operators Gross 

Q^- >2 MORE 

per 100 pounds with 

NEW, IMPROVED TY-1200 

Cultivated onl y in the celebrated 

Tarkio Popcorn Region 

where a mystic fusion of soil and 

climate produce this unbelievable 

hybrid. 

You actually gain over 2 FREE BAGS every time you 

pop 100 pounds of amazing TY-1200 since you gross $20 

MORE than conventional hybrids. 

Every kettle yields 20% MORE pop out because 

nationally-known TARKIO has developed a superior and 

exclusive hybrid with a special kernel structure. 

Also, that's why this premium quality popcorn 

explodes and bursts into the largest, 

tenderest, tastiest flakes ever popped to 

tantalize appetites and tease people to buy. 

Ask your distributor or write direct for 

FREE SAMPLES of TY-1200 

Pop a sample kettleful and convince 

yourself that here is the most profitable 

and fastest moving brand you ever sold. 

The 

Popcorn 

Wizard 

TARKIO POPCORN COMPANY, Inc. 

TARKIO. MISSOURI 

Pershing 6-4125 

y.pL, nDnriT 

Originators of HIGH PROFIT Tar/do Hybrids 

I HEATRE CONCESSIONAIRES Will .> 

well-advised to take a look at their prlcl; 

of popcorn— the movieviewer's favor? 

snack, according to the Popcorn Institu 

Popcorn is extremely profitable and qu; 

literally sells itself, the Institute statr 

but the profit can be priced out of it if t? 

concessionaire tries to get an excess ^ 

return by overcharging or cutting back i 

the sort of quality product the popcci 

crowd likes. 

PEOPLE MISS GOOD POPCORN 

An excellent example of the unlver 1 

attitude toward popcorn snacklng at te 

movies is a recent column which appeaii 

in the Chattanooga, Tenn., Free Press, 1e 

Institute asserts. Columnist Virgi:a 

Chumley, who regularly writes "Virginis 

Reel" for the paper, made the interests 

discovery that the lack of popcorn or pooy 

served popcorn in a movie theatre can p e 

quite a problem for the many who resy 

enjoy it and consider it a necessary parti 

moviegoing. Miss Chumley reported s 

follows . . . 

(From "Virginia's Reel" by Virgia 

Chumley, Chattanooga Free Press) 

What do you do about the popcorn pr 

lem? Actually, I didn't realize popcm 

posed a problem until I was in a lie 

group the other day and this woman s;l 

"Did you know that the movies in Brain d 

don't sell little candy bars any more? .11 

you can get are gigantic, big. super-^ 

bars—and whole boxes of candy !" 

j 

Then somebody said. "Well, with p- 

tures like 'Cleopatra' that run three n 

four hours, a little bar wouldn't keep ;u 

going. It takes practically a whole bo.\)l 

candy to last through a movie that Ion 

"Well, anyway, you have to buy soi'- 

thing big if you want anything beca-^ 

they don't even have popcorn for sale. 

AFFECTS MOVIE ENJOYMENT 

Then a voice chimed in, "I don't c« 

what the movie is, if my popcorn's ot 

warm. I don't enjoy it. I mean I don't i- 

Joy the movie. Of course, that's becau; 1 

don't enjoy popcorn that's not nice :i(i 

warm. 

^ 

"You know, popcorn is so expensive ttet 

days. In fact, everything's expensive, lis 

woman sitting back of me at one of tl;€ 

long, long movies brought her snacks vfi 

her. Honestly, this woman had a box id 

she had brought oranges, apples, nuts id 

I don't know what all—and she ate all i« 

way through that picture!" 

"Popcorn IS expensive," said anotw 

voice, this one the mother of three cldren. 

"In fact, now whenever this friid 

of mine and I take our children to if 

movies, we pop our corn at home be;re 

we leave, and take it with us!" 

"Well, what I do is even worse," :id 

this other person. "When I go to a ceriln 

Continued on pag'i 

The MODERN THEATRE SEC'llN

we can give you advertising that not only stops 'em 

but sells 'em 

When it comes to advertising, your Representative 

for Coca-Cola is the man to see. His counseling on 

advertising is part of a program called, "Custom Merchandising." 

A program that also includes advice on 

promotions, equipment selection, personnel training, 

ticketing, and soon. 

Our representatives have an average of 12 years' 

merchandising experience with The Coca-Cola Company. 

And they represent the only soft drink manufacturer 

that takes the time to extensively train its own 

national fountain merchandising field force. 

So when it comes to advertising (or any other phase 

of "Custom Merchandising"), consult your Representative 

for Coca-Cola. He's the expert. 

things go 

better,! 

Coke 

3mcE AueuBt 10, 1964

i 

Movie and a Meal' Double Sunday Night Boxoffice 

The Delta has 275 seats downstairs and 

B^1 F. Jackson of Cleveland Theatres, 

Cleveland. Miss., had a problem at Ruleville is 1.800, about equally divided be- 

150 seats in the balcony. The population of 

the Delta Theatre in Ruleville. Miss., but 

tween white and colored people. Population 

of Sunflower County is about 55,000. 

he worked out a dill.v of a solution. At one 

time he had to close on Sunday night until 

Jackson advertised the "Movie and a Meal" 

after church hours, and this, combined with 

\ia radio and circulars. Each time he put 

television coming into prominence, caused 

on the deal he practically blanketed the 

him to lose his Sunday evening patrons. 

town with 1,500 circulars. 

••I was never able to get my customers 

back into the habit of coming to the night The Delta's concessions stand is located 

show on Sunday," he said. "For every $100 at right of the entrance to the theatre so 

in boxoffice receipts on Sunday, when I ran that sales may be made to the street traffic 

continuously from 1:30 till 11 p.m., I would as well as inside to the theatre partons. Although 

extremely compact, the stand is so 

do 80 per cent of my business from 1 : 

30 till 

5 p.m., and only 20 per cent from then on, well-equipped and arranged that 300 .sup- 

5 to 9 p.m." 

Jackson conceived an idea which proved 

so successful in getting people away from 

their television sets that it more than 

doubled his Sunday boxoffice receipts without 

cutting his concessions receipts at all. 

This was his "Movie and a Meal" promotion. 

GAINED 55 CENTS PROFIT 

"For every 75-cent ticket I sold I gave 55 

cents worth of food which cost me only 

about 20 cents to serve, exclusive of personnel 

pay. I have to pay them anyway, 

and have to run the movie anyway, so I 

figure I cleared 55 cents profit for every 

extra admission I gained which I wouldn't 

have had. and for every child I cleared 15 

cents which I wouldn't have received and, 

of course, the children sell their parents on 

the idea of coming. 

"I made only one change in admission. I 

started charging the white adults 75 cents 

where I had been charging 60 cents, and I 

charge 75 cents all day. I felt that most of 

the children would come to the matinee 

anyway, which they are doing." Other 

admissions are children, 35 cents, and balcony, 

35 and 25 cents. 

This (s one of the S'jxn-i'nc/p, two-color 

circulars used to advertise the "Movie and 

a Meal" promotion at the Delta Theatre, 

Ruleville, Miss. 

FREE SUPPER 

A MOVIE AND A MEAL AT 

THE DELTA THEATRE 

Supper Served 6 p.m. til 9 p.m. 

I.nc — WOIITH 

• Mdtanltr SMâ 

SUNDAY NIGHT, NOV. 24th SEE 

^Y -^ 

.y aM Wan ..•*> .' 

â/ageSazn sj 

pers can be served in only one hour's t;, 

"On any given Saturday, I take in 

much money in the concessions stand 

take in at the boxoffice." said Jack. 

"Just recently I took in $20 more at I 

concessions stand on Saturday than I 

in at the boxoffice. and I had on a do 

feature, one starring John Wayne." 

Incidentally, the Delta has a corner li< 

tion which helps account for the (i 

street-side sales. The concessions is c

,•. He 

mbliclty for the "Movie and a Meal." 

ng lie niiKht be so swamped he misht 

te a bad iniaRe, citlicr by food not up 

ar or by not being able to wait on the 

)mers fast cnougli, the idea attracted 

uch attention and response that he had 

Iscontinue the promotion for a while. 

)Ugh only temporarily, 

ckson did accomplish his purpo.se. 

:h was to build up the Sunday night 

ifflce, but he feels the free supper 

Id not be a permanent promotion, as 

y of the matinee patrons were beginto 

wait until night to come to the 

plans to reinstate it at a later 

when he will schedule it for a night 

^ there is not a continuous show from 

till 11 p.m. 

WILL USE IN DRIVE-INS 

ckson also plans to use the promotion 

Irlve-in theatres where he says "it 

lid be fantastic, by raising the admissomcwhat 

and giving free meals." 

ckson was a pioneer in theatre conces- 

5 in the area and has enjoyed success 

le field. The Cleveland Theatres operseven 

indoor theatres and three driveleatres. 

and have indoor theatres which 

as high as 80 per cent of the boxoffice 

le concessions stands, while the driverun 

about 50 per cent. 

have always used the Delta at Ruleas 

a pilot theatre in which to try out 

work the bugs out of new- ideas, and I 

ve the 'Movie and a Meal' idea would 

allor-made for a promotional scheme 

rive-in theatres and should have un- 

,ed possibilities." Jackson commented. 

Radio Sell' for 'Movie and a Meal' 

Ladles and Gentlemen: 

One delicious hambuPKcr or one 

We have been a-sked to make a special fried chicken thigh worth 25.' 

announcement by Bern Jackson of the 

pj^g ^^^ ^rder of hot French fries 

Delta Theatre at Rulevllle. He says he's 

worth 

20.' 

gone wacky—completely off his rocker 

—he's lost all his marbles and Its af- P'"-** one Coca-Cola worth 10; 

fected his goofy mind. He's trying to put 

the can opener out of business and asks: TOTAL WORTH 55.- 

"Has your wife been opening too many But you pay nothing for the food. Treat 

cans lately? Been feeding you too many the wife and family Sunday night. Bring 

cold meals?" them out to see a good movie, bccau-sc 

Then Dr. Bern Jackson says here's all supper Is on the house, and Its a lot 

you have to do—Just pack her and the easier than hunting for a new wife, 

whole family up Sunday night and treat 

g^.^^^ ^,^j,j December 10-see Henry 

hem and yourself to a good movie and a 

^^^^^ ^^^ Maureen O'Hara In 

free meal—a movie and a meal at the .„ ....... , ..r-.. 

"SP*^""'- 

Delta Theatre. Supper is served free 

« Mountain. plas D.nosfrom 

6 till 9 p.m. Here's all you do: Buy a"'"^" ^nd If you don t think Mrs. 

a ticket for each member of the family Twiners food Is as good as any you ever 

between 6 and 9 p.m. to see the show— at« they will either have your taste buds 

then you get .supper free with each checked or give you your money back. 

fcket purcha.sed. adults and/or chll- Remember, it's at the Delta Theatre. 

dren and here's the menu: Ruleville. Sunday 6 till 9 p.m. 

Among the theatres operated by Cleveland 

Theatres, in which Jackson is as- 

.sociated with C. J. Collier and Mrs. W. L. 

David.son. in addition to the Delta, are the 

Ellis, Booker T. and Chief Drive-In Movies. 

Inc., in Cleveland; the Crescent in Belzoni. 

Miss.; the Roosevelt in HoUandale. Miss.; 

the Globe in Shaw, Miss.; and the recently 

acquired Lakeside Drive-In Movie In 

Starkville, Miss. 

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OFFICE :: August 10, 1964 11

Automatic Venders and Concessions Bar Team Up 

The first show 

is in the lobby 

Movies are better than ever. So are 

the appetites of the people who 

enjoy them. That's where your ice 

cream novelties get into the act. 

Especially when they have a 4-star 

display in a Bally Case. Gleaming 

Porcelain finish gives real showmanship 

to your products. Whether it's 

in theatre lobbies or in drive-in 

refreshment counters, the result is 

the same in both places ... increased 

ice cream sales. 

Model TI-30 above for 

theatre lobbies, 30" 

long, Approx. 875 

novelties. 

Model TI-43 to •ight 

for drive-ins, 

long, Approx. 1194 

novelties. 

(Samf 

Write Dept. BX 

for More Details. 

Bally Case and Cooler, Inc. 

Bally, Pennsylvania 

Write Dept. BMT far more details. 

^riicHASAwtm.. 

TO fill 

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sPBeoscoop 

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Refreshment corner in tfie Merrick Theatre, Merrick, L.I., NY., combines yendinj and service. 

An attractive concessions nook in the 

new Merrick Theatre, Merrick, L.I., N.Y., 

offers patrons soft drinks with crushed ice 

and hot popcorn from Apco venders, and 

a large selection of candy from the wellstocked 

candy case. Free coffee is also 

jerved each night. 

The shopping center theatre has free 

parking for 650 cars, and a seating capacity 

of 600. The exterior of the building is of 

modern design and utilizes field stone and 

red brick, with an all-glass entrance. 

A permanent, but periodically changing, 

art exhibit is hung on the walls of the 

BEWARE PRICING 

PROFIT OUT 

Continued from page 8 

theatre downtown, I stop at another theatre 

first for my popsorn and take it with 

me to the theatre where I'm going. The 

first theatre gets its popcorn sent in from 

somewhere but the place where I buy it 

pops its own and it's delicious. So I just 

get the good, and take it with me," 

"Oh, I know about that!" said still another 

of these gals. "That popcorn is good. 

When we go in to the movies there we always 

ask the girls at the popcorn machine 

what time they're going to do their popping. 

Then if they say 'in about ten minutes,' we 

go on in to the movie but keep our ears 

open. Then when we hear the popcorn 

start popping we run out and buy some and 

take it back in with us, and I mean this 

popcorn is good and hot and it's marvelous." 

What we all finally decided was that the 

movie itself isn't so important— it's just 

the popcorn. In fact, lots of people don't 

care whether they even look at the movie 

or not. They just go to eat. 

You know, you can talk about all this so 

much that you sort of get hungry just 

talking. I wonder what time the next 

poppin' near me Is! 

lobby and lounge, and hi-fi equipmi 

throughout the lounge and restrooms p!^ 

' 

the latest stereophonic recordings. 

In the auditorium, chairs are stagger 

on 40-inch centers, and all lights are h 

in with the projection booth so that, w: 

the film goes on, all extraneous lights n 

dimmed simultaneously. 

Hot Dogs in 

Theatre Lobby 

George Schenck, branch manager o 

Tri-State and ABC Consolidated, and J 

assistant, Jerry Laverty, handled the :s 

use of a hot dog grill in an Albany, ^f 

hardtop lobby. They did so at Fabii' 

Palace for the closed-circuit telecastinio 

the annual 500-mile automobile racaa 

I • dianapolis. Relish was served with v 

hot dogs, the price being 25 cents. 

A RoU-A-Grill was plugged into a so e 

near the soft-drink vending machine, i( 

close to a small storage room. Alongd^ 

the grill was a display of chilled beveri e 

in cartons. Patrons lined up at the il 

during a long intermission. The Rol\ 

Grill cooks 30 dogs at a time on sl( 1: 

turning electrically heated rods. 

There is also a Tri-State concessn 

stand in the unusually spacious PaiC( 

lobby, between the entry and exit d(rs 

Vending Machine Shipments 

j 

The value of manufacturers' shipmit 

i 

of vending machines in 1963 decreast 

per cent from 1962. $163 million comp;e( 

' 

with $172 million in 1962. according 

statistical study underwritten by the a 

tional Automatic Merchandising Ass'n.p' 

prepared annually by the U.S. Bureaiji^ 

the Census. 

I 

However, according to the annual \f" 

magazine survey, the value of goods '< 

through vending machines in 1963 n 

creased 9 per cent to $3.2 billion. 

12 Th« MODERN THEATRE SECPf

I 

Vending Machines Are Recessed Into Wall 

The inner lobby ot the Walter Reode-Sterling 34th St. East Theatre, New York City, featurei cigaret, 

candy and salt drink machines recessed into the wall. Carpeting is lavender, the principal color used 

throughout the theatre, and modern paintings are hung on the walls. 

Ir Pepper Appointments 

Five new zone managers and three merlandisers 

have been appointed by Dr Pep- 

;r Co. Three of the zone manager apjintments 

represent promotions for men 

irmerly assigned as merchandisers in the 

eld marketing organization. Moving up 

zone manager are Jim Tripod, Dan Mcarthy 

and Bob Glenn. Larry Stauter and 

laude Culp were also named zone manners. 

New merchandisers are Robert 

[Ichael James, Carl Meyers and Roger 

Somerville. 

Tripod will headquarter in Macon, Ga.; 

McCarthy's zone covers North Carolina; 

Glenn's territory includes areas In Washington, 

Idaho and Montana; Stauter's zone 

includes portions of Southern California 

and Arizona; Culp will headquarter in St. 

Louis and Wi'il be responsible for an area 

which includes portions of Missouri and 

Illinois; James will headquarter in Philadelphia; 

Meyers will live in Rockford, 111., 

and work in the north central division: 

Somerville will work in the southern 

division. 

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Designed by engineers and ro^rchandise 

men who are specialists in 

food handling, the Manley Serv-0-Ramic 

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see all food and confections 

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selves to more "impulse" 

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them- 

Manley handles all details of planning, 

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Turns key over to you when your 

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and figures on Serv-0-Ramic drive-in 

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Court Rules Popcorn Is Not Manufactured 

Service in 10 Seconds Flat 

. 

B FRLO Vending Co. was held not 

entitled to the manufacturing and processing 

exemption in the computation of its 

corporate franchise tax, in Commonwealth 

vs. Berlo. Supreme Court of Pennsylvania, 

May term, 1964. No. 22, opinion by Justice 

Roberts filed July 1. Berlo produces popcorn, 

the great bulk of which is sold in motion 

picture theatres which are leased by 

Bcrlo and staffed by Berlo employes. 

The opinion held "that manufacturing 

. . consists in the application of labor or 

skill to material whereby the original 

article is changed into a new, different and 

useful article . . . Whether or not an artic'e 

is a manufactured product depends upon 

whether or not it has gone through a substantial 

transformation in form, qualities 

and adaptability in use from the original 

material, so that a new article or creation 

has emerged ... If there is merely a superficial 

change in the original materials, 

without any substantial and well-signalized 

transformation in form, qual'ties and 

adaptability in use, it is not a new article 

or new production." 

CHANGE IS SUPERFICIAL 

The court observed: "Here, although 

there is a change in form, the kernel of 

corn is expanded to many times its original 

size, and with the addition of some oil 

and salt, such change is merely superficial." 

Berlo's claim that it should be entitled to 

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an exemption as a processor was also denied. 

The opinion read further: 

"Appellant urges, in the alternative, that 

it is entitled to an exemption as a 'processor.' 

The act defines 'processing' in section 

21IC) : 

" 'The term processing, as used in th's 

section, shall mean and be limited to the 

following activities when engaged in as a 

business enterprise: 

"'(11 The cooking or freezing of fruits, 

vegetables, mushrooms, fish, seafood, meats 

or poultry, when the person engaged in 

such business packages such property in 

sealed containers for wholesale distribution 

. . 

QUANTITY IS NOT FACTOR 

"Appellant contends that because it is 

engaged in widespread quantity distribution 

of popcorn, it is engaged in 'wholesale 

distribution.' 

"Quantity is not, in itself, the factor 

wh'ch determines the nature of a sale. The 

princple which governs is '. that the det'^rm'nation 

of whether a transaction is 

. . 

wholesale or retail should be made by 

reference to what the buyer does with the 

.' 

product . 

"On the record before us. it is clear 

that appellant sells its product directly to 

the ultimate consumer through its own 

concessions leased and maintained by it 

and staffed by its own employes. It is 

obvious beyond doubt that sales of popcorn 

by Berlo to moviegoers and others at 

its concessions are sales at retail." 

Canada Dry Earnings Up 38% 

Canada Dry Corp.'s first-quarter earni:igs 

increased 38 per cent over the first 

nuarter of last year. Earnings were $1,- 

165,453 or 47 cents per share of common 

stock compared with $845,206 or 34 cents 

per share a year ago. This is the sixth consecutive 

quarter in which the company experienced 

an increase in per share earnings 

from operations compared to the 

corresponding period of the year before, 

Roy W. Moore jr., president, said. 

Sales during the first -.uarter amounted 

to $38,039,055 compared with $34,897,659 

for the corresponding period a year ago. 

"The past year has been good, and we 

expect the current year to be better," 

Moore said, "The effect of our new product 

introductions and new market development 

over the past few years will be increasingly 

felt." 

Proximity of a twin Jet-Spray, visual display faeve 

age dispenser and a fast-heating microwave ok 

make it possible for Julio Galihanes jr., manager i 

t/ie El Nilo Coffee S/iop in Condada, Puerto Rico, i 

serve a cold drink and a hot dog in ten seconds Ha, 

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most popcorn machines are 

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CujtO'tji AND 

14 The MODERN THEATRE SECTIC

lany First-Time Exhibitors 

1 Industry Tradeshow 

Accoidlnf,' to Spiro J. Papas, exhibit 

lalrmaii of the Motion Picture and Con- 

'sslons Industries Tradeshow to be held 

jptcmber 28-October 1 at the Conrad 

llton Hotel, Chicago, an interesting de- 

;lopment taking shape in this year's show 

the fact that requests for booths are 

from many new 

;ing received almost dail.v 

)mpanies who are exhibiting for the first 

me and are introducing new advances in 

icd preparation equipment, concessions 

roducts and services and motion picture 

leatre equipment. 

Among the latest additions to the tradelow. 

which is co-sponsored by National 

ss'n of Concessionaires and Theatre Own- 

•s of America, are such companies as: 

onomo Candy Div., Gold Medal Candy 

srp.. Brooklyn: Bristol Electronics, Inc., 

Iverdale, N.Y.: Canada Dry Corp., New 

ork City: Drive-In Theatre Manufacturig 

Co., Edwardsville. Kas.: F & F Labora- 

)rles, Chicago: Griggs Equipment. Inc.. 

elton. Tex.: Heywood-Wakefield Co., Meominee. 

Mich.: Jet Spray Cooler, Inc., 

râltham, Mass., and Pronto Pood Corp., 

hicago. 

"This year's NAC-TOA exhibit should 

rove to be one of the most all-embracing 

lows of its kind." said Papas, "thus assurig 

delegates who will be in Chicago at- 

;ndlng the conventions of both organizaons 

an opportunity to see first hand the 

itest developments in the field of concesons 

and theatre equipment, products and 

;rvices. Many new and exciting items of 

juipment will be introduced for the first 

me. 

lew Post With Pepsi-Cola 

Theodore Mayer, for the past two years 

ssigned to Pepsi-Cola International as 

egional manager for Southeast Asia, has 

een named assistant to Charles N. Baker, 

ice-president in charge of U.S. operations, 

layer joined Pepsi-Cola in 1957 as adlinistrative 

a.ss'stant to the vice-president 

1 charge of European operations. In I960 

e was assigned as regional manager for 

iermany and Scandinavia and in 1961 he 

as transferred to the Far Eastern division 

s marketing manager. 

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See page 28! 

1109 N.lOetti St., MILWAUKEE 13 

OXOFFICE :: August 10, 1964 IS

Tips on Maintenance and Making 

Minor Adjustments of Projectors 

To Keep the Picture on the Screen 

By WESLEY TROUT 

3 OUND AND 

projection equipment 

is sold to thousands 

of small towns, and 

exhibitors who, in the 

very nature of things, 

are unable to employ 

competent projectionists 

because they 

can't, in most cases, 

pay a very high salary, 

and who operate 

Wesley Trout 

nights and maybe one 

or two matinees. 

Moreover, not many exhibitors have very 

much, if any, knowledge of mechanics or 

audio. When a part wears or breaks they 

are at a loss as to the method of procedure 

necessary to remove, repair or replace it 

with a new part; also they are unable to 

make the necessary adjustments properly 

and keep the equipment operating. 

Many times they have had to close the 

show down. If some simplified instructions 

were available, and they gained some working 

knowledge of mechanics and audio, 

this would not be necessary. It is not always 

necessary, in order to clear many 

troubles, to have highly technical knowledge—only 

simplified instructions are 

necessary to make many adjustments and 

repairs. 

For an example: Adjustment of sprocket 

idlers. It is essential to proper performance 

of sprocket idlers that the idler or idlers 

(rollers) be set equi-distant from the face 

of the sprocket at both ends of the sprocket, 

placing two thicknesses of film under 

the idler to obtain the correct distance. 

Simple adjustment, is it not? But a very 

important one! If the sprocket idler roller 

be not carefully and accurately set as per 

the foregoing, there is likely to be more or 

less trouble. You may keep losing your 

lower loop and the film may run off the 

sprocket and damage several feet before 

you can stop the projector. 

If it is set too close it will "ride" the film 

and make matters worse. On all makes of 

projectors there is a screw adjustment for 

making proper adjustment of the bracket 

that holds the rollers. It is a simple adjustment 

but one that should be done right, 

for upper and lower sprockets. 

Now, check the shaft that the roller 

turns on. Rollers should turn freely so 

that no flat spots develop. Sometimes it is 

necessary to remove the rollers and shaft 

and clean the shaft and place one or two 

drops of oil on it before replacing. It is a 

very simple matter to remove the shaft and 

rollers from the bracket. Only one screw 

holds it in place. When replacing be sure 

to not fit the roller too tight as it will not 

turn freely and may bind. Try spinning 

it and then screw it tipht, seeing that the 

A Large, Well Equipped Projection Room 

groove "rides" in the center of the sprock 

teeth, but be sure to clean the groove oi 

with a stiff-bristle toothbrush. One shou 

clean the grooves of the idler rollers eve) 

day as they will accumulate dirt and son 

oil. 

Do you have any picture weave due 

worn guide rollers i guide rollers are locatt 

at the top of the film gate) not fitting tl 

film snugly, or have grooves worn : 

them because they do not turn freely 

Guide rollers will not work properly if thi 

are worn badly or are not turning on tl 

shaft, because the shaft is dry and nee( 

lubrication—one or two drops of oil dail 

Dirt will accumulate here and cause tl 

rollers to stick and the only cure is to n 

move then-1 and clean out the dirt and li 

bricate, again carefully adjusting the roUe 

so that the film will be fed straight down 

the intermittent sprocket. There should 1 

just enough tension on the spring to ho 

the film steady as it is pulled down pa 

the aperture. 

NEGLECTED GUIDE ROLLERS 

] 

We have often found bad side-motion i' 

the projected picture because these rolle 

were sadly neglected and not properly ac 

justed. It is a simple job to check ar 

adjust guide rollers on any make 

mechanism, and remove them occasional 

for a good cleaning, using a stiff-brist 

toothbrush, moistened with a little cleai 

er's solvent, and wiping clean with a lin 

less cloth. 

Side motion is often due, in older types 

projectors, to end play in the intermittei 

' 

sprocket. While a very small amount 

end play or end movement of intermittei 

sprocket may do no harm, still there shou 

be none at all. In late model mechanlsn 

it is a very easy matter to adjust the ii 

termittent sprocket for end play, in ve: 

old models, it may be necessary to rea 

out the tapered pin hole and install larg 

taper pins (very old Simplex mechanisms 

On Simplex intermittent movements tl 

end play is taken out by adjusting tl 

outer collar, but be sure and do not fit t( 

tightly as this will cause the starwheel 

bind. You should be al^le to spin the fl; 

wheel when the sprocket is properly s' 

and the cam and starwheel are correct 

adjusted. Intermittent sprockets In la 

model mechanisms are secured with a s 

screw and not with taper pins, making 

more simple to adjust for end play ar 

easier to remove and install new sprocket 

ONLY MEDIUM WEIGHT OIL 

The large projectior) room m the Mai Kai Th

BEN HUR DRIVE-IN THEATRE CRAWFOROSVILLE, INDIANA 

^^jlM^ Futura Projection Lamps Deliver 

4 TIMES THE LIGHT 

—sa-ys Trueman T. K.erxit)-uscli, on© wlaom siiovilci k.iao-w 

You, too, should get Futuias 

ai cim£'4='"-'-^ 

' 

„, leflscMl screen 

,jfMre taten of '^ .Strong la^P 

îg^t meter -^^^^T^^S^-^- -^ f^::ôS\^l 

Ug^t "T 

f^f ,f,f til tna lig^Mp^âs only a^°-^ 

current ' mucT:i. ^^^ (-.ertainJ-:^ — 

tvice as mucli. Ce 

„„^=_roia" 

T^£-Coia" 

^^^ ^^^^^^^^ 

I ^^^^^f itrong^âi^P- - 

r vas very ^-^'^^ t"® ° strong 

.^-a^'t-^ • 

i jrior'tors in^ ^" 

_ 

Reflectors 

.... ij.. »«-Flec -opflectors 

..c^rong Tu£-Col

TIPS ON MAINTENANCE 

Continued Irom page /6 

movement but never to oil bearings, as it 

puts out too much oil and surplus oil will 

run out over the parts, down on the floor, 

making a mess that is unnecessary. Use 

regular oil can for those bearings that have 

to be hand-oiled. 

We suggest that you inspect the intermittent 

sprocket at least every 50 to 100 

hours of operation. Constant friction 

STEEL-ABILITY—In screen towers 

that are built to stay put. 

STEEL-ABILITY—In the industry's 

most beautiful entrance and exit 

canopies. 

decorator- 

STEEL-ABILITY -In 

designed box offices. 

STEEL-ABILITY -In "Lite-Tite" all 

steel "durability" fencing and 

wing walls. 

STEEL-ABILITY-For strength and 

low maintenance. 

lOR MORC INFORMATION AND PRICES WRUi 

' 

industries, ii 

USO GHINT HIllS ROAD — AKRON I). OHIO 

Arco Cod.- ]l* MO 4-7J1I 

I 

film) against metal will wear the sprocket 

teeth and cause undercutting. When 

sprocket teeth become badly worn they 

should be replaced, as they will cause an 

unsteady picture and tear film sprocket 

holes. In most cases the projectionist can 

easily replace the sprocket and there is no 

need to send it into a repair shop. Dirt on 

the sprocket teeth, of course, will also cause 

an unsteady picture. Be sure there is not 

too much tension on the film shoes as this 

will cause rapid wear of the sprocket teeth 

and is unnecessary. 

Projectionists should inspect the film 

track daily: this is particularly important 

when a theatre is a first-run house and 

running, first time, "green" film. Run your 

fingertips over the track surfaces and see 

that there is no emulsion adhering to them. 

Also examine the fire traps and idler rollers 

for emulsion deposits. 

We often find that projectionists are 

careless in making upper and lower loops 

too small or too large. The best way to arrive 

at the required loop size, we have 

found, is to thread in a film and operate 

the mechanism slowly by the flywheel or 

turn motor by hand; watch the loop action 

and gradually diminish the loop length 

until it has just the amount of slack necessary 

for quiet and smooth operation. After 

you have found the best size of loops for 

the upper feed sprocket and the lower 

takeup sprocket, try to maintain this size 

in the future for better operation. The 

wrong size loop can cause noisy operation, 

the housing, 

and may rub against part of 

etc. 

LIMIT TO LOST MOTION 

We have often heard complaints from 

exhibitors and projectionists that they 

could not keep the "white streaks" (travelghost* 

out of their picture. This is sometimes 

due to the shutter not being set correctly, 

and in many cases, it is due to badly 

worn gear train. As parts of the mechanism 

wear, lost motion will increase, and 

travel-ghost will develop. Lost motion in 

the gear train should never be permitted to 

be more than five-sixteenths of an inch. 

If the ratio is higher it is time for you to 

send the mechanism in to a repair shop 

and have a complete rebuilding job. Lost 

motion in a new gear train is never more 

than three-sixteenths of an inch. 

One should also check for worn bearings 

as the gear train may not be altogether 

responsible for lost motion. Gears, even 

though they may operate in an oil bath, 

f^JêOMy 

FINEST 

should be checked for wear at least ev y 

six months. 

It is a pretty good idea to use a snjl 

amount of projector oil on the gear teh 

of the older model mechanisms, but use e 

oil very sparingly as it may run off e 

gears and get down into the soundhead. Ij, 

keep the mechanism carefully aligned wh 

the soundhead so that the film will traven 

the straight line down through the giJie 

rollers and stabilizer drum. If the mecinism 

is not in line, the film may hav a 

twist and cause trouble. Check the b;; 

that fasten the projector mechanism c 

the top of the soundhead. Make sj 

couplings are tight and the drive shaft r 

the motor and soundhead are tight. Kf 

the top of the soundhead free of surplus il 

as this can seep down into the .sound hs 

and mar sound output. 

REPLACING FIRE-TRAP ROLLERS 

Most makes of modern projectors •( 

equipped with fire-trap rollers that canx 

quickly removed for cleaning and repla;- 

ment of worn rollers. In older models ii; 

necessary to remove two screws, one il 

each end of the roller in order to take ii 

the roller for cleaning and replacemen 

It should be a daily routine to tak i 

short piece of film and run through u 

rollers, thereby removing any accumution 

of pieces of film that may have beccii 

lodged in the roller trap. If broken pit?j 

of film are allowed to remain in the tip 

they may cause scratching of film on ii 

emulsion side. If too badly worn rolr. 

are not replaced, this will also cause In; 

damage. So, keep the fire-trap housis 

and rollers clean and the rollers turrij 

freely. 

Modern makes of projector., are 11 

equipped with new and improved takii 

mechanisms, and they are enclosed to til 

eliminate dust and dirt collections. \:] 

little mamtenance is necessary, only a dl; 

wiping off with a clean cloth. The teniii 

is easy to adjust, simply by turning a sc v 

or two. Once the tension is properly se:( 

takeup a full two-thousand feet of filmii 

further adjustment will be necessary fc i 

long, long time, only if the mechanism ? 

quires oil. Only a few drops of oil 

are nei; 

sary, carefully wiping off any surplus. 

A set of extra belts for the takeup shcl( 

always be kept on hand in the parts cii 

PROJECTOR PARTS 

The ultimate in precision, long life and dependability — 

they keep projectors in top operating condition essential 

to good pictures, patron satisfaction and good business. 

Available through your Theatre Equipment Dealer. 

"MACHINE WORKS 

C^^* ^^-^'^V

If you aren't using 'National' projector 

carbons you're missing two bonuses: 

1. Bonus brilliance 

2. Bonus burning time 

The longer your throw and the wider your screen, the 

nnore you need the two big bonuses that go with 

"National" projector carbons! 

So why shortchange yourself? Why settle for less 

when you can fill your screen with today's brightest 

light and get longer screening time per inch of carbon 

burned? 

Specify "National" — and you specify the projector 

carbons that have been the standard for quality 

screen illumination since 1917. 

UNION 

CARBIDE 

UNION CARBIDE CORPORATION 

CARBON PRODUCTS DIVISION 

270 Park Avenue • New York. N. Y. 10017 

In Canada: Union Carbide Canada Limited. Toronto 

IXOFFICE August 10, 1964 19

i 

TIPS ON MAINTENANCE 


net in case a belt suddenly breaks. 

Modern types of projector magazines are 

now larger, making it easier for the projectionist 

to put in a reel and remove it. 

To. a slightly bent reel will not rub 

against the sides and make a noise. There 

should be just enough tension on the upper 

magazine reel to keep the reel from 

"racing." 

If you have a projector equipped with 

Century*, do not wash these 

ball-bearings i 

bearings in solvent, use a good grade of 

projector oil and wash them, carefully 

drying. In most cases, we find simply 

cleaning these bearings with a lintless rag 

is sufficient as they have sealed-in-for-life 

lubrication. One only needs to keep these 

bearings wiped clean and hand-oil, with a 

small oU can other bearings that do not 

have sealed-in lubrication. Other types of 

bearings can be washed in cleaner's solvent, 

adding small amount of projector oil in the 

solvent, so it won't be too dry and then 

wipe dry with a clean rag. In time, any 

projector mechanism will require taking 

off of the base and disassembling, as much 

as possible, the parts to be cleaned, even 

though the gears and bearings run in an 

oil bath. About once every six months 

thoroughly clean the mechanism in this 

manner, particularly in drive-in theatres. 

iNTERMrrreNT Movements—There should 

be no end play in the cam, but on the 

other hand, it should not be so tight as to 

cause a bind. You should be able to spin 

the flywheel by hand when the movement 

is out of the projector for checking. Too, 

there should not be any end play in the 

starwheel, but, here again, don't fit the 

starwheel so tight as to cause a bind; you 

should be able to easily turn the flywheel 

when the starwheel is correctly adjusted 

for end play, likewise the flywheel shaft 

for end play. Keep the movement filled 

with a high grade of projector oil, up to 

the "oil mark" on the case on the film side 

of the projector. 

There should be very, very little end 

play in the shutter shaft. There are provisions 

for properly setting the end fjr 

collar, so that as the parts wear, end iij 

can be adjusted and this will elimiite 

noise caused by too much play, back d 

forth, in the shaft. Use only a sr U 

amount of oil in the shutter bearings, f. 

ticularly so on old models of mechaniss 

Every projector should have a rugd 

type lens carriage for holding the pro.;, 

tion lens so that there will be no vibralir 

of the lens when the projector is runng 

Modern makes of projectors are i\« 

equipped with a very heavy duty carri:e 

and lens holder that will hold the lii 

barrel steady, even when it is moved i) 

focusing a picture. Be sure lens is alvi.< 

tight when changing from widescreen c 

Cinemascope. 

Cinerama Theatre Is of Geodesic Design 

"Stressed skin," aluminum dome Cinerama Theatre go/ng up in Las Vegas, Nev. 

UeO BUCHANAN 

SEND FOR FREE 

LITERATURE 

SEATING 

COMPANY 

GfiAND KAf IDS, MICM. 

Ground has been broken In Las Vegas, 

Nev., for the construction of the first 

•Mahon Dome" theatre, described as the 

world's first "stressed skin," aluminum 

dome designed for a motion picture theatre. 

The new Cinerama theatre was acclaimed 

as an example of revolutionary 

structural engineering on the geodesic 

principle, by William R. Forman, president 

of Cinerama. The new design was developed 

by the western division of the R. 

C. Mahon Co., steel and aluminum fabricators 

of Torrence, Calif. 

Forman said that the Mahon Dome will 

be "the shape of things to come, completely 

outdating today's antiquated theatres," 

and that it is the most practical 

form of exhibition for Cinerama. The new 

engineering principle of a sphere within a 

sphere offers an interior acoustical dome 

which also supports fixtures and 

proofing. 

; 

Light-wêight construction and resilietj 

reduce earthquake inertia loads on s> 

ports, preventing collapse or shatter g 

and the spherical shape and high tenlf 

strength make it resistant to hurricx 

winds of over 125 miles an hour. Its '• 

dundant construction gives it greater ri 

resistance: a large portion of the ddi 

could be destroyed without total coUa e 

The building is designed for 40 pounsls ?i 

square foot loading, making it impervicuK 

' 

snow as deep as four feet. 

Perry Neuschatz, AIA. designed the i'« 

Cinerama theatre for Harry Nace, exhitor 

of Phoenix, Ariz., who plans a sinui 

theatre in his home city upon complel/i 

of the Las Vegas project. 

i 

CARBON ARCS . 

. . for finest Projection . . . Compact 

Xenon Arcs 

products 

Brighter Light on Screen 

ning per Carbon 

CARBONS. INC. 

\, rtifi/^ LAMPHOUSES • YfrFinrf POWER SUPPW 

by CinemKCanica bt Chriitie 

BOONTON. N. J. 

20 The MODERN THEATRE SECT^

PARAMOUNT 

THEATRE 

HOLLYWOOD 

BEVELITES 

CHANNELITE 

LETTERS 

GRAUMAN'S 

CHINESE 

THEATRE 

HOLLYWOOD 

BEVELITElS 

SPARKELITE 

LETTERS 

THATS RIGHT! 

THEY'RE BEYELlTEl 

Plastic Changeable Letters 

ALWAYS FIRST WITH THE BEST! 

FILL IN & MAIL TODAY 

DISTRIBUTED by 

NATIONAL 

THEATRE SUPPLY CO. 

MFG. COMPANY 

3626 ELEVENTH AVENUE 

LOS ANGELES 18, CALIFORNIA 

REPUBLIC 1-8644 

Firm Name_ 

Address 

City 

Zone. .Stat*. 

Signature. 

Title 

SEND FOR PRICES, INFORMATION... & COMPLETE LETTERING GUIDE 

XOFFICE :: August 10, 1964 21

LIVELY INTERIORS ENHANCE NEW THEATR 

It is a refreshing and exhiilerating experience for patrons to step into the far/g/)(/y appointed outer /ohby in the new Wayne 

Theatre in the Preal

'. soffit 

• 

upholstered 

Ish use of glass and a side boxoffice with 

lase of granite. There is downlighting in 

of the simple, but effective 

rquee. 

rruly charming is the outer lobby with 

ite and light blue vinyl walls and a black 

gstonc floor. A round settee is upstered 

in leopard-patterned vinyl, and 

nters are finished in walnut Formica, 

rhe blue and white vinyl walls are relied 

in the foyer, and the carpet here is 

le and gold. The large refreshment 

nd. in walnut Formica, is bordered by 

; black flagstone, and brightly illuniited 

with pendant lights. Long benches 

in white. 

:n the auditorium there is a stepped 

ling with downlights in it, and side walls 

; cove-lighted. Above a wainscot, a 

Continued on following page 

EDITS: 

oustica' Material. Wall Fabrics: Novelty 

Scenic 

rpet: Imperial 

airs: American 

angeovers: Thide 

inchanger: Brandt jr 

rtain Controls and Tracks: Automatic 

Devices 

m Cabinets: Neumade 

rises.' Isco Super-Kiptar 

iht Fixtures: Litecraft 

yjection Lamps. Rectifiers: Ashcraft 

yjectors: Simplex 

toinds: Goldberg. Simplex 

reen: Technikote 

m and Marquee: Long Island Neon 

und: Ampex 

:ket Machine: Standard Automatic 

Tiding Machines: Seeburg, Mechanical 

/alets 

Variegated flagitone lormi the lower facade of the Wayne Theatre, and ihc over 

base The large poster frame is ot right of a picture window. 

w/c botollicc hot a granite 

The gold screen draperies are flanked by fixed blue and white Fiberglas draperies, and the theatre choirs 

are upholstered in blue and gold. Decorative acoustical paneling was used above a wainscot 

les room features long mirror and powder bar. 

XOFFICE :: August 10, 1964 

Hanging luminoires spotlight the merchandise at the refreshment bar which is finished in walnut Formica. 

23

j 

' 

\v^ 

ii'i^pir " " 

"mp 

T 1 

ôn^*J 

on 

AV 

The following concerns have recent 

filed copies of interestiTig descriptive lite 

ature with the Modern Theatre Inform 

Hon Bureau. Readers who wish copies nu 

obtain them proviptly by using the Reade: 

Service Bureau coupon in this issue 

The Modern Theatre. 

The 1964 catalog illustrating and d 

scribing the entire line of safety cans, o 

ers, oil and gasoline containers, and o: 

waste cans produced by Eagle Manufa 

taring Co. is now available. Eagle safe 

cans and oily waste cans are listed a;, 

labeled by Underwriters' Laboratories an 

Factory Mutual. The Eagle oilers are widff 

used as lubrication devices. 

TUFCOLD 

modern, first surface dichroic reflectors are a 

real bargain since they're worth so much 

more, yet actually cost 43% less per month 

than others, based on life expectancy. 

The harder-than-glass, flake and peel-proof 

front coating is 

GUARANTEED 2 YEARS 

-twice as long. You can rub it, scrub it, 

boil It or freeze it; you just can't scratch 

the coating. 

All reflectors gradually deteriorate, hence 

the lowest cost way to maintain picture 

brightness is to replace old reflectors regularly. 

It costs you money every day you 

use them. 

See yot/r dealer for the size you need or 

write for data on sixes for all lamps. 

THE ^t¥>*!^ ELECTRIC CORPORATION 

n CITY PARK AVE., TOLEDO, OHIO 43601 • PHONE: (419) 248-3741 

KEEP 

CUSTOMERS 

THIS FALL 

AND WINTER 

allantyne 

gjÊCTRIC 

\N-A-CAR HEATER 

Air Rotor guard heavy steel wire -corrosion resistant. All parts aluminum or 

stainless steel may be replaced individually without buying associated assem- 

blies. 

^^^^^ Simplified servicing -one minute for disassembly. Theft proof screws. 

Literature is offered by Frigidai' 

Division. General Motors Corp., on its ni- 

300-lb. capacity, flaked icemaker. KnoM 

as model FJ-30, the new icemaker produc; 

a daily output of 300 pounds of flaked ii. 

Once its storage bin is filled, the machi.' 

.shuts off automatically and the heav 

insulated bin keeps crisp, flaked ice rea.' 

for use. 

A COMPLETE line of literature, fully c- 

scribing its new "foamed-in-place" uS 

thane-insulated walk-in refrigerators al 

freezers is available from Bally Case ai 

Cooler, Inc. This includes an illustrated, 1- 

page brochure, an Architect's Fact Fi, 

Specification Guide and Portfolio ( 

Drawings. 

The official documentary film of 1^ 

18th Olympiad will be made with Eastmi 

color negative film, according to Nagasei 

Co., Ltd., the firm that distributes Kodc 

products in Japan. The Tokyo Olymi? 

Film Society, a group of seven Japan«; 

newsreel companies, will be responsible :r 

the production of the October events i 

Tokyo. The film will run about this 

hours. 

LIVELY INTERIORS ENHANCE 

Continued from preceding pe 

iPRE-'nn^ 

U.L. Listed 

Do it now... save an extra 25% 

Qpp£R I Keep those hard-won summer customers. Do it now when you have plenty of 

help. Add comfort on those cool autumn and winter evenings. Ballantyne 360 

provides full circle, non-directionah all-around heat and efficiency. Check these 

features, then call us for all the facts: All electrical connections are enclosed 

in rugged aluminum housing. Heating element and motor secured for rough 

usage. Trouble free switch. Thermostat is new type snap action. Fast heating 

element. Trouble free motor with special bearing and stainless steel shaft. 

f^fa Ila n tyriG INSTRUMENTS & ELECTRONICS, INC. 

A Division of ABC Consolidated Corporation 

1712 Jackson St. Omaha, Nebraska 68102 

decorative gypsum board paneling vs 

used, and the blue and gold carpet was lii 

hi the aisles. There are fixed Fibergs 

draperies in shades of blue and white ,i 

either side of the gold screen draper}:. 

The 900 seats are upholstered in blue ajl 

gold. 

The modern restrooms feature blue »• 

ramie tile in the men's room and pw 

ceramic tile in the ladies' room. 

| 

Architect Drew Eberson designed ^ 

Wayne. 

For more information about equipmit 

or products described editorially or in ^- 

vertising in this issue, use Readers Serve 

Bureau coupon on page 31. 

24 

Tho MODERN THEATRE SECtrt*

tart Now to Record Those 

ersonal Expenses and Cut 

our Income Tax Bill 

HAROLD J. 

ASHE 

A GOOD MANY buslness taxpayers 

erpay on their income taxes year after 

jr because they fail to keep a careful 

:ord of all of their personal income tax 

iuctions to which they're entitled, 

rangely. the same taxpayer who is carein 

recording every dime of business exiise, 

and reflecting it in the business 

ledule of his return, may be careless in 

ilding a supporting record of his personal 

luctions. 

?act worth remembering throughout the 

ir: Both personal and business expenses 

a tax-deductible nature reduce the tune 

tax bill. Both are equally important 

determining the amount of the tax- 

.'er's after-tax income. 

OVERSIGHT MAY BE COSTLY 

ilany taxpayers unwisely use the stand- 

1 deduction when, if all of the tax-de- 

:tible items were in available recorded 

ra. itemizing them would substantially 

eed the standard deduction. However, 

n those taxpayers who customarily 

deductions often claim smaller de- 

iiize 

:tions than the amount to w-hich they're 

itled. due to lack of complete supporting 

ords. Oversights may involve hundreds 

dollars in deductions. 

,ack of supporting records can be exmely 

costly. The taxpayer depending on 

tax bracket, may pay an additional $16 

S30 or more in income tax on each $100 

iuch expenses that he failed to deduct. 

Ivery time a taxpayer or his wife makes 

ersonal expenditure of a tax deductible 

ure, a memorandum should be made. A 

eipt should be obtained to backstop the 

luction. The memorandum made at the 

e of the payment may suffice if a 

eipt is not available. Register tapes, 

are not valid receipts because they 

I'ever, 

not show the nature of the item paid 

and therefore don't reveal the deducticharacter 

of the expense. 

MAY QUESTION CANCELED CHECK 

'or most purposes, a canceled check 

y be evidence that a bill has been paid, 

if it is not supported by an explanatory 

;ipt it may be questioned by the Internal 

enue Service. This is because the check 

y have been drawn for an amount in 

ess of the amount paid, and with the 

ince being in cash. This explains the 

lerstandable skepticism of IRS. So, if 

iipts are obtainable they should be 

landed and saved. Only if receipts 

t be obtained should a memorandum 

relied 

on. 

Invelopes may be used for keeping a 

)rd of tax-deductible personal outlays. 

; large envelope may be used for each 

ad category of deductible expenses, 

;ling them accordingly, such as: 

;dical," "Taxes," "Contributions," "Inst," 

and so forth. Receipts should be 

:ed in the appropriate envelope or a 

Continued on page 28 

Everybody talks price and 

so do we. But here are 11 other 

reasons why you should want 

Simplex drive-in speakers. 

Die cast aluminum case... much lighter, stronger, smoother 

than sand cast speakers. Made to really take abuse. 

Tamper-proof stainless steel Philips-head screws. No 

teen-ager with a nail file will open them. 

Spring loaded speaker unit "floats" in the case... absorbs 

the shock gently. And it's easy to replace if necessary. 

Exclusive taper tab silver contact terminals eliminate 

troublesome soldered connections. Or you can have spade 

lugs or plain wire if you prefer. 

You have no choice in speaker units... you get only the best. 

Every unit comes with a 1.47 oz. magnet and weatherproof cone. 

A perforated aluminum screen between the speaker cone 

and patron helps kayo vandalism. 

The volume control is recessed for protection. The shaft is 

anti-corrosive stainless steel. 

Straight, theftproof or Koiled Kord. You name it, we have it. 

Two-toned grey and blue finish is baked on over heavy zinc 

chromate undercoat. Or select a natural finish at a 

Genuine cork is used to form the speaker unit gasket. 

No chance of it opening up when wet. 

Simplex drive-in speakers have been in continuous 

lower price. 

production for seventeen years. That can only mean they're 

the best value you can buy. 

^National 

THEATRE SUPPLY COMPANY 

Subsidiiry of Generit Precision Equipment Corporition 

BRANCHES FROM COAST TO COAST • HOME OFFICE. 50 PROSPECT AVENUE. TARRVTOWN, NEW YORK • PHONE MEOFORO 1-6S00 

COFnCE August 10, 1964 25

NEW THEATRE EXEMPLIFIES TODAY'S DECOR 

Cxterior lighting of the Cinemart Theatre in the Hamden Shopping Mart in suburban New Haven, Conn., 

highlights the theatre name, the building and the plantings. As may be seen, parking is available right 

up to the theatre building, and there is ample parking space for all theatre patrons in the big shopping 

center located in one of the most rapidly expanding population areas in Connecticut. Stanley Warner 

Corp. built the haHmillion-dollar theatre in the suburb because of its belief in "taking the theatre to the 

patrons." The Cinemart provides luxurious seating for 1,150. 

"^pPBiVI

icor

' 

I 

RECORD PERSONAL EXPENSES 


dated memorandum indicating the amount 

paid, if a receipt was not available. 

Depending on circumstances, either the 

taxpayer or his wife may keep these personal 

records. A joint personal checking 

account may be useful. This will help to 

build an additional running record of deductible 

outlays. Check stubs can be consulted 

periodically to make certain all deductible 

outlays paid by check are reflected 

in envelope records. 

Even if, on the basis of past experience. 

a taxpayer has found that the standard deduction 

has saved him money, it may still be 

wise to maintain a record of personal deductions. 

The taxpayer, before the tax 

year comes to a close, can't foresee circumstances 

which may make itemizing advantageous. 

If he waits until the need is 

obvious, it may be too late to completely 

reconstruct all earlier outlays and locate 

supporting receipts. 

Consider an example of how circumstances 

may warrant itemizing deductions 

after years of using the standard deduction. 

For years, a taxpayer's itemized deductions 

consistently have been less than 

the amount available by claiming the 

standard deduction. So, he's always taken 

INCREASE YOUR PROFITS! 

Provide Comfort During the Cold IV\onths! 

CIRCLE-R n 

IN-CAR HEATER 

Puts the Heat Where You Want It! 

• CHROIWE PLATED • FAST HEATING 

• LESS MAINTENANCE • COMPACT • LIGHT 

• STURDY DIE CAST ALUMINUM 

• SAFE • EFFICIENT • HEATING ELEMENT COMPLETELY SEALED 

• ALL ELECTRICAL PARTS ENCLOSED • SITS ON ANY FLAT SURFACE 

NOW! For the first time you moy hove heat distributed to all oreas— not just straight 

ahead! Here is tan-circulated electric heat on a circular plane. PLUS radiated heat 

vertically! Heater moy be used on tronsmission hump, floor, top of dash, rear deck. 

Sleet, rain, snow, humidity connot offect or harm heater. Straight or coiled cord. Permonenl 

or plur-in installation. Enaineered survey forms. Aluminum baskets for hanging at 

posts. Wide range of voltoges and wattages. 

Try this NEW heater—You'll be glad you did. Call your theatre supply dealer now. Or write: 

DRIVE-IN THEATRE MANUFACTURING CO. 

p. 0. Box 247 HAmilton 2-5400 Edwardsville, Kansas 

Install 

this 

NewKNI-TRON 

Twin Silicon 

Rectifier 

Model 11SRTK2 

Wcighl 427 Ibi Occupies 3 sg ft 

and end those 

annoying audience 

p 1*0voicing in eFFupvIons* 

• Two completely independent rectifiers in one 

case; two sets of primaries and two sets of 

secondaries. 

• Either rectifier operates either lamp, and both 

lamps during an emergency changeover. 

• Twin Silicon Stacks, 480 amperes each, insure 

unlimited stack life. Current minimizers are not 

required to protect the husky diodes. 

• Built-in Automatic Arc Striking Minimizers prevent 

damage to expensive reflectors and carbon 

craters. 

• Individual fine current adjustment switches 

full wide range adjustment—broad AC voltage 

range. DC rating 75/115 amperes 45/61 volts, 

continuous duty. 

Soc your supply dealer or write 

us direct. Address deportment L. 

THE KNEISLEY ELECTRIC COMPANY 

P. 0. Box 1506 TOLEDO, OHIO 43603 

the standard deduction for an income U 

saving. 

However, in the current year he hasi 

long and expensive illness. Because of 

his adjusted gross income drops sistantiallj'. 

In addition, his hospital, doc i 

and drug bills are excessive. These, 

. 

gether with other personal deductio 

amount to around $1,000 more than ti 

• 

small standard deduction available on 

reduced income. Because of his tax brack 

itemizing his deductions will result in ; 

income tax saving of about $200. That',; 

tidy sum to be able to retain simply l- 

cause he had been foresighted in keep:: 

records on personal deductions. 

Even though the current tax year is v. 

advanced, taxpayers should start now t 

keep a careful and complete record of ; 

personal tax deductions. Some deducti* 

outlays already made may be easier lo 

construct now than if they're left uii 

after the year closes. Even outlays tli 

may fall into the doubtful category shot 

be recorded. Whether they are deductii 

or not can be resolved after year-end 3 

the taxpayer or his tax counsel. 

Promotions Made at Crusli 

presidents and a 

have been announ ( 

increasing growth and the consequent nx 

Five new vi • 

u 

corporation secret; 

by Louis Collins, :• 

ecutive vice-presida 

of Crush Inter I' 

tional, Inc.. mai 

facturer of Oram- 

Crush, Hires m 

beer and Old Colnj 

beverages. He S'.( 

the new appoit 

W. Stevenson ments "are in ke) 

Derrill 

ing with the fir': 

to strengthen the management team." 

The new officers are: Derrill W. Stevison, 

vice-president in charge of founl.r 

operations, Crush International. Inc., ni 

has been with the company six yeis 

Frank S. O'Donnell, vice-president, Hj! 

Division of Beverages International, Ifcformerly 

national sales manager: Roin 

A. Poindexter, vice-president in chargepl 

Crush franchise operations, formerly JJtional 

sales manager for Crush: J. Rict'C 

McGowan, vice-president, Internatica 

Division, formerly manager of internatit;a 

sales: Warren L. Johnson, vice-presic|!il 

and treasurer, formerly secretary-trfemer: 

and William L. Lauten, secrety 

formerly controller. 

1 

New Highs in Candy Sale 

For the eighth successive year, caJj 

sales in 1963 rose to a new high of $32 

billion at the wholesale level. 5.5 per inl 

above sales for 1962, it was revealed in^« 

new report "Confectionery Sales & Di;"ibution, 

1963." prepared by the U.S. Deptment 

of Commerce. The average wholeile 

value per pound of candy in 1963 movetJP 

to 40.5 cents, from 40.1 cents the year e- 

fore. Per capita consumption went up. ^• 

from 17 pounds 2 ounces in 1962 Ul' 

pounds 11 ounces last year—the Wgfs' 

: 

per capita consumption in 13 years. 

—NAC Monthly Re'^w 

28 The MODERN THEATRE SEC'JN

' 

the 

)llow Spotlights Now Used 

5 Slide Projectors 

FOR MORE 

INFORMATION 

Colored Diffuscr Strips For 

Drivc-ln Junction Boxes 

Use Readers' 

Bureau Coupon on Page 31 

The Strong Ti-ouper carbon arc follow 

lotlight can now be used as a slide proctor 

by utilizing an optical system which 

now available from Strong Electric Corp. 

> an accessory. The arc light, base and 

)wer supply of the Trouper can be used 

ir both purposes. Used as a slide proctor, 

the equipment projects 7.500 lumens 

irough a 3'ix4" aperture. Carriers for 

(2" slides are also available. There is a 

loice of projection lenses up to 2" f.l. 

ermanent 

Pavement Marker 

or Theatre Parking Lots 

A new type of permanent pavement 

larker, suitable for both indoor theatres 

ith parking lots, and drive-in theatres, is 

vailable from Botts-Line, Inc., manuicturer 

of Botts-dots pavement markers 

>r highways. The new button, 3 '2" in 

iameter and ^s" high, is available with a 

Tiooth finish, or with glass beads for 

ighttime reflectivity. Standard colors are 

hite and yellow. Installation is simple, 

'he buttons are glued down with a two- 

Jmpound epoxy adhesive: no nails or 

Jikes are needed. The buttons are solid 

wtings of high-impact resins. Markers of 

lis same material, witli this same adhesive 

>ve witlistood many years' service on busy 

eeways without loss or damage, according 

manufacturer. 

Weed Killer Finishes Off 

All Undesirable Plants 

SS Weed Killer, manufactured by The 

C. B. Dolge Co.. safeguards drive-ins against 

destructive growth that is harmful to black 

top surfaces, ramps, road shouders, wood 

fencing, metal barriers or speaker posts. One 

simple application of Dolge SS 'Weed Killer 

in a 1-20 solution keeps weeds out the season 

through and greatly reduces cost of maintenance 

and repairs. 

Cinderella's Pumpkin Carriage 

A Feature Attraction for Kids 

Cinderella's Pumpkin Carriage is the 

newest star in the Fantasy group of playground 

equipment manufactured by Jamison 

Manufacturing Co. According to the 

company, it has proved to be one of the 

most exciting and stimulating pieces of 

playground equipment introduced in recent 

years. Mounted on massive springs the 

pumpkin bounces realistically, and is five 

feet in diameter. The entire carriage is 

15 feet long, 5!2 feet w'ide, and eight feet 

high after Installation in concrete. Of 

heavy steel construction, there are wood 

seats for coachmen and footmen. The 

equipment is finished in gay colors 

orange, green and yellow. 

Claims made tor products described editorially 

on this and other pages are taken from the 

manufacturers' statements. 

Drive-In Theatre Manufacturing Co. is 

suggesting to all purchasers of its "Circle 

R" in-car heater that they also provide 

the dlffuser strip which is available in red, 

white and green for the RCA "Circlite" 

junction box, for the convenience and 

safety of their patrons. This junction box 

with diffuser strip can be used for any 

speaker and heater installation. FVancls 

Keilhack of Drive-In Theatre points out 

that today it is important to speed up traffic 

flow and at the same time provide convenience 

and color, avoiding all confusion. 

With down lights in the RCA "Circlite" 

junction box, and the red diffuser strip, 

the patron is guided immediately to a location 

having an in-car heater. The green 

or white strips can be used to designate 

locations without heaters. The various 

strips add color to the drive-in field. The 

diffuser strip also acts as a warning, so the 

driver avoids striking the post. The RCA 

"Circlite" junction box is compact, streamlined 

and is made of die-cast aluminum. 

Photo shows the junction box. the "Circle 

R" heaters and Drive-In Theatre's in-car 

speakers. White strip is the diffuser. 

Electric Corn Popper Has 

Eye Appeal, Big Capacity 

The electric popcorn machine manufactured 

by S. T. Echols, Inc.. is attractive, 

made of polished aluminum, with clear 

Plexlglas case panels and attractive "popcorn" 

'Vinylcals. The lightweight counter 

model is also available with an aluminum 

floor stand. Kettle is in top and loaded and 

dumped from outside the machine, leaving 

entire case to bag and store popped com. 

3X0FFICE :: August 10, 1964 29

New Lamps Increase Screen Light at Savings 

An important feature of the Con - [i 

arc lamp, when used with 70mm project s 

is that no intermediate optical elemen*^:)) 

changes in lamphouse positioning are necssary 

when changing from 70mm to 35iir 

projection. A slight readjustment of u 

positive and negative carbon positiorij 

compensates for the difference in apertn 

plate dimensions and provides the seu 

high percentage of white screen lishlif 

with either process. 

Royal Crown Reports Gain 

Earnings of Royal Crown Cola Co. andb 

consolidated domestic and foreign s>. 

sidiaries for the six months ended June 

1964. amounted to $1,621,276 after pro\ling 

$1,815,000 for federal and state inccie 

taxes: as compared with earnings of $9!.- 

983 for the comparable 1963 period. al!i 

providing $1,216,000 for federal and st:e 

income taxes. 

1964 first-half earnings were up 64 !i 

cent over those for the same period )1 

Chief projectionist Les Reimer is highly pleased with the performance of the Ashcrafi Core-Lite lamps 

which were recently installed on the Noreico 70-35mm projectors in the Fox Aladdin Theatre, Denver, Colo. 

#%SHCRAFT Core-Lite projection 

arc lamps were installed not long ago on 

the Philips 70mm projectors in the booth 

of the Fox Aladdin Theatre in Denver, 

which has been one of the city's top outlets 

for 70mm pictures for several years, 

with resultant increased screen light and 

operational savings. 

Before the Core-Lite installation, the 

theatre used F:2.0 condenser-type, highintensity 

arc lamps burning 13.6mmx22 

positive and '2x9 negative carbons at 160 

amperes, on the North American Philips Co. 

projectors. 

Comparative tests were made in the theatre. 

The Core-Lite arc lamps were burned 

at 100 105 amperes using llmmxn'V' 

high-intensity positive and ll/32"x9" 

negative carbons. The center screen lighting 

increased 12 per cent, and the screen 

side lighting increased 41 per cent. This 

highly satisfactory Increase in overall 

screen lighting is even more significant 

when the size of the screen is taken into 

consideration. Both the 70mm and Cinemascope 

projected picture are in excess of 

50 feet in width. 

After one month of operation with new 

Core-Lite lamps, Joe Stone who supervised 

the installation for National Theatre Supply 

Co.'s Denver branch, made a compilation 

of savings in the cost of operating 

the Core-Lite lamps, as compared to the 

previous high-intensity lamps. The savings 

in costs of carbons and current is in excess 

of $900 per year, enough to completely pay 

for the new Core-Lite lamps in less than 

four years of operation. Mel Glatz, Fox 

Intermountain purchasing agent, was naturally 

pleased with these savings, particularly 

so, with the improvement in 

screen lighting, and the decision was made 

to install the Core-Lites permanently in the 

theatre. 

HM*IIJ«rfilitilil-iHJ Full 

r 

CALI CARBON COUPLERS 

Let You Burn All the Carbon 

"They're Expendable" 

The most populoi corbon sover. Used by more 

theatres than ALL other makes COMBINED. 

Per Hundred, postpaid: Not Packed In 

Miicd Sliei. 

Oinm . . S2.50 8mm $2.75 

7mm $2 50 9mm $3.25 

worrying about Injury to ttioti priced car- 

No 

t; " savert. Burn 'cm up. you still profit. 

Refund 

if not 100% 

S at is f led 

FOR ROTATING CARBONS 

10mm or 11mm EXTENDER KITS 

for 2 lamps $7.00 

They save 25% or more of corbon costs. 

CALI Products Company 

3709 Morjorie Woy Socrofflento 20, Colif. 

The WORLD'S LARGEST Producer of Carbon Savers 

At all progress'ne theatre supply houses. 

1963. Per share earnings after taxes 1- 

vanced 49 cents per share of common stk 

during the six-month period, increasj 

from 84 cents in the first half of 19630 

$1.33 per share for the six-month perd 

of 1964, 

A 3 FOR 1 SPLIT 

In a regular quarterly meeting June 1, 

of the company's board of directors the - 

rectors proposed a 3 for 1 split of the co - 

pany's authorized shares of outstand g 

stock. This amendment was to be voted n 

by the stockholders at a special meeting!) 

Wilmington. Del. August 4. Approval if 

the proposal will increase the compars 

authorized stock to 6 million shares frn 

the present 2 million. If approved, the r.s 

stock will be mailed August 21 to stoiholders 

of record August 5. There will e 

approximately 3.653,427 shares outstai 

ing at that time. 

For 

YOUR 

BOXOFFICE 

Engroved b y 

our exclusive 

process on lucite 

to your 

speclficotions. 

LAMOLITE* 

ILLUMINATED PRICE ADMISSION SIGN 

Our enlarged plant facilities assure OVERHIGH 

service from coast to coast. 

Plastic Signs Engroved for the Entire Theatre 

Send for Folder *Pat pen< 

DURA ENGRAVING CORP 

LAMOLITE-BOWMAN DIVISION 

133 Weit 20th Street New York II, N. V 

CUT Tou« com terLACEMtNT cost 

WITHOUT CUTTING 9UALITT 

SPEAKER CONES REBUIL' 

GOOD AS NEW OR BETTEI 

GUARANTEED—WEATHERPROOf EC 

WESTHN IliailONICS CO., d

CONDENSED INDEX OF PRODUCTS 

Pogc 

ADMISSION SIGNS 

Dura Engraving Corp 30 

ATTRACTION BOARD LETTERS 

Bevelite Manufacturing Co 21 

BARBECUE BEEF. HOT DOG CHILI 

Castleberry's Food Co 11 

BUTTER FOR POPCORN 

Dairy Service Co 14 

BUTTERCUPS FOR POPCORN 

Supurdisplay, Inc.. 

CANDY 

Server Sales. Inc 15 

Switzer Licorice Co 13 

CARBON SAVERS 

Cali Products Co 30 

DRINKS, SOFT 

Coca-Cola Co 9 

Dr Pepper Co 5 

Pepsi-Cola Co 2 

GLASS AND CHROME CLEANER 

Kinner Products Co 11 

ICE CREAM MERCHANDISERS 

Bally Case & Cooler Co 12 

IN-CAR HEATERS 

Ballantyne Insts. & Elects 24 

Drive-In Theatre 

Manufacturing Co 13, 15. 28 

E^rad. Inc Back Cover 

IN-CAR SPEAKERS 

National Theatre Supply 25 

IN-CAR SPEAKER 

CONES REBUILT 

Western Electronics Co 30 

POPCORN 

Tarkio Popcorn Co 8 

POPCORN EQUIPMENT 

Cretors & Co 14 

Manley, Inc 13 

Speed Scoop 12 

PROJECTION ARC LAMPS 

Ashcraft Mfg. Co.. C. S 3 

Strong Electric Corp 17 

PROJECTION CARBONS 

Carbons. Inc 20 

Union Carbide Corp., 

Carbon Products Div 19 

3rnCE :: August 10. 1964 

Page 

PROJECTION LENSES 

KolImorRcn Corp 27 

PROJECTOR PARTS 

La Vezzl Machine Works 18 

RECTIFIERS. TWIN SIUCON 

Kneisley Electric Co 28 

REFLECTORS 

Strong Electric Corp 24 

Clip 

Page 

SCREEN TOWERS. BOXOFFICE8. 

FENCES 

Selby Industries. Inc 18 

SEATING, HARDTOP8 

Irwin BcatlnK Co 20 

SNOW CONE EQUIPMENT 

Sno-Master Manufacturlnii Co 14 

XENON LAMPS ii POWER SUPPLIES 

XeTRON Dlv.. Carbons. Inc 20 

and Mail This Postage-Free Coupon Today 

FOR MORE INFORMATION 

This form is designed to help you get more information on products and services 

advertised in this issue of The Modern Theatre Section or described in the "New 

Equipment and Developments" and "Literature" and news pages. Check: The advertisements 

or the items on v»^hich you want more information. Then: Fill in your 

name, address, etc., in the space provided on the reverse side, fold as indicated, 

staple or tape closed, and mail. No postage stamp needed. 

ALPHABETICAL INDEX OF ADVERTISERS, Issue of August 10, 1964 

Page 

Ashcraft Manufocturing Co 3 

D Ballantyne Insts. & Elects 24 

D Bally Cose & Cooler Co 12 

n Bevelite Manufacturing Co 21 

D Cali Products Co 30 

Carbons, Inc 20 

D Castleberry's Food Co 11 

D Coco-Colo Co 9 

D Cretors & Co 14 

n Dairy Service Co 14 

D Drive-In Theatre 

Manufacturing Co 13, 15, 28 

n Dr Pepper Co 5 

Duro Engraving Co 30 

n Eprod, Inc Bock Cover 

n Irwin Seating Co 20 

D Kinner Products Co 11 

Page 

D Kneisley Electric Co 28 

n Kollmorgen Corp 27 

D La Veizi Machine Works 18 

D Manley, Inc 13 

n Notionol Theatre Supply Co 25 

D Pepsi-Colo Co 2 

Selby Industries, Inc 18 

D Speed Scoop 12 

n Strong Electric Corp 17, 24 

D Sno-Master Monufocturing Co 14 

D Superdisploy, Inc., Server Soles, Inc IS 

n Switzer Licorice Co 13 

D Tarkio Popcorn Co 8 

n Union Carbide Corp., 

Carbon Products Div 

D Western Electronics Co 

T^ XeTRON Division, Carbons, Inc. 

NEW EQUIPMENT and DEVELOPMENTS 

Page 

I" 1 Follow Spotlights as Slide Projectors 29 G Cindercllo's Pumpkin Corrioge 29 

n Permanent Marker tor Parking Lots 29 

D Weed Killer Destroys 

Destructive Growth 29 

LITERATURE 

Poge 

Page 

n Diffuser Strips for Junction Boxes 29 

D Electric Popcorn Machine 29 

Cotolog on Oilers, Sofety Cons 24 Q Descriptive Information on Wolk-ln 

C Literature on 300-lb Icemaker 24 Refrigerators and Freezers 24 

OTHER NEWS of PRODUQS and EQUIPMENT 

n Ashcroff Core-Lite Projection Lamps . 

Page 

30 

Page

about PEOPLE 

Ampex Corp. introduced a total ol 97 newproducts 

during the last three years which 

accounted for 69 per cent of the company's 

record sales in the fiscal year ended 

May 2. The new products resulted from 

research and development programs which 

totaled $55,000,000 in the last five years. 

An additional 35 to 40 new products are 

planned for introduction in the current 

fiscal year. As previously reported Ampex 

fiscal 1964 sales were $140,049,000. up 18 

per cent from $118,666,000. Net earnings 

were $6,951,000 or 76 cents per share on 

9.180,271 average shares outstanding, a 16 

per cent gain over $5,968,000 or 65 cents 

per share on 9.133.253 shares. 

and PRODUCT 

Harry G. Kipke has been named president 

and general manager of The Coca- 

Cola Co.'s subsidiary. Refreshment at the 

Fair, Inc., which is responsible for the company's 

participation in the World's Pair. 

Ballantyne Instruments and Electronics. 

Inc., division of ABC Consolidated, 

reports first-half sales at record levels. 

Sales are 109 per cent head of the same 

period last year, and profits in the first six 

months exceeded those for all of 1963. 

Executive vice-president J. Robert Hoff 

attributed the growth to increased volume 

in all lines. He said: "The company's 'all- 

In-one' theatre package has received a 

tremendous reception. Sales of our Flavor- 

Crisp pressure fryer have also boomed 

ahead. With the present tempo of business, 

we see excellent business for the remainder 

of the year." 

Indiana Cash Drawer Co., Shelbyville, 

Ind., has purchased the Cash Drawer Division 

of Tucker-Dorsey Manufacturing 

Corp. In a short time they will offer high 

quality Indiana cash drawers equipped 

with the Tucker alarm system. The alarm 

system, also known as the undercountei 

cash drawer with "finger pulls," has an 

alarm bell that rings only when the drawer 

opening combination is not known and the 

finger pulls are not correctly applied. The 

bell does not ring when the correct combination 

is used and the drawer can then be 

opened. There are a possible 32 different 

combinations on the lock. 

BOXOFFICE-MODERN THEATRE: 

Send me more information about the products and articles checked on 

the reverse side of this coupon. 

Nomt 

PotiHon 

Theatre or Circuit 

, 

R. J. Gavin has been named vice-president 

and general manager of 3M Co.'s 

Revere-Wollensak division, and will headquarter 

in St. Paul. Products of the 

Revere-Wollensak division include movie 

cameras and projectors, reel-to-reel and 

automatic tape recorders, manufactured in 

Chicago, and high-speed cameras, advanced 

optical systems and related products 

produced in Rochester. 

Seating or Car Capacity 

StrMt Number 

_ 

City Zone State.. 

A Fold alona this line witt> BOXOfFICE a

. . the 

. . and 

. . Immediately 

ADLINES & EXPLOITIPS 

ALPHABETICAL INDEX 

EXHIBITOR HAS HIS SAY 

FEATURE RELEASE CHART 

FEATURE REVIEW DIGEST 

SHORTS RELEASE CHART 

SHORT SUBJECT REVIEWS 

REVIEWS OF FEATURES 

SHOWMANOISING 

IDEAS 

if 

THE GUIDE TO ABETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Idea to Help Put Over 

Back to School Show 

Here Is a simple little idea John Newcomer 

used a number of times that will 

help put over a Back to School Show, for 

those who sell season tickets for their 

Summer Vacation Movies. Newcomer Is the 

manager of the Varsity in Lawrence, Kas., 

for Commonwealth Theatres. 

The standard practice is to have a stub 

portion on the end of the strip of tickets 

covering the entire series of shows. About 

. . . but 

three weeks or more before the last Vacation 

Movie, announce to the youngsters 

from the stage that they should save the 

stub because you have a surprise for them 

that will be announced a week or two later. 

On the next to last and last Vacation 

Show announce that you have arranged a 

big Back to School Show . price will 

be 35 cents lor what you decide) 

the stub from the Vacation Movie ticket 

will be accepted as 10 cents toward the 

purchase price. 

Newcomer has had as high as 80 per cent 

return on the stubs, and this should not 

interfere with any other promotion 

planned. To be most effective the Back to 

School Show should be held one week after 

the last Vacation Show, so their habit of 

attending won't be broken. 

Summer Film Festival 

Lists 29 Selected Titles 

The Playhouse in Pittsburgh is presenting 

a Summer Film Festival, two shows 

nightly. A calendar type folder lists the 

following titles, showing from July 7 to 

September 12. 

Winter Light Last Year at Marienbad 

8V2 Virgin Spring 

Citizen Kane Sons and Lovers 

Sporting Life A Roisin in the Sun 

Dovid and Lisa Molshoi Ballet 

Only 2 Can Ploy Knife in the Water 

L-Shapped Room Wrong Arm of the Low 

Balcony Billy Budd 

Shoot the Piano Player L'Avventura 

Heavens Above 

Medium 

Greengage Summer Lord of the Flies 

Sporting Life Boccaccio '70 

Conjugal Bed Mondo Cone 

Two Women Through a Glass Darkly 

Sundays and Cybele 

7 Days' at Library 

The Little Falls, N.Y., free library cooperated 

with manager Nick Kauffman for 

his showing of "Seven Days in May." The 

library put up a nice display advising that 

the book would be on "7 Days Issuance" to 

any borrower, and notified everyone when 

the filmed version of the book would be 

shown at the Rialto Theatre. 

Dick Warner of the Baltimore Theatre 

in Weston. Ont., won a $50 prize for his 

promotion of "The Brass Bottle." 

Open Letter on Circus World' as Family 

Picture Is Blown Up for Front Display 

An open letter was blown up and featured 

in display in front of the Capri Theatre 

at Dallas by Maryon Hudgins. managing 

director for "Circus World." 

"They say a good photo is w-orth a thousand 

words." thus Hudgins explains his 

switch from the usual open-letter ad to the 

display. The letter was addressed to "Dear 

Mr. and Mrs. Dallas." Copy follows: 

"When will Hollywood produce motion 

pictures that I can enjoy with my entire 

family?" 

This question has been asked by our patrons 

and friends numerous times over recent 

years. Yes, there are more movies for 

adults only . there are movies especially 

for children. But not many that can 

. . Dazzling 

be truly enjoyed by both. 

Cinerama "Circus World" Is one of the 

few! 

It has a wonderful dramatic story with 

an exciting background, presented with the 

ultimate magnitude of Cinerama and 

Technicolor on our giant wrap-around 

screen. It has big John Wayne, rough and 

tough as you like him best. And for the 

men—gorgeous Claudia Cardinale and 

beautiful Rita Hayworth. It has everything 

for everybody! 

Dallas critics (known the world oven 

summed it up with a few lines. Said John 

Josenfield of the Dallas Morning News: 

the best Cinerama 

"Wall-to-wall spectacle . . . 

job yet to balance film spectacle with 

film drama!" Said Virgil Miers of the 

Dallas Times Herald: "Stunning . 

Exciting . eligible 

. . . 

for Cinerama's Hall of Fame!" 

If you liked "How the West Was Won" 

An open letter written by Maryon Hudgins of the 

Capri in DjIIos for "Circus World" wos blown up for 

a front disploy, a switch from the usual use of riie 

open letter in a newspaper ad. Note the full-length 

photo of manager hludgins. 

and "It's a Mad. Mad. Mad. Mad World." 

you'll love "Circus World." I sincerely feel 

that this is one of the finest entertainment 

pictures I have ever played during my 35 

years in show business. It will not be 

shown in this area until a year from now. 

I urge you to see "Circus World" with your 

family. 

The Guards Are Called Out for 'Zula' Parade 

"Zulu" received the kind of publicity 

buildup in Ontario that producers dream 

about but seldom obtain. Pat Taylor, 

publicist for International Film Distributors 

which is handling the film, worked hard 

with colleagues to see that everybody knew 

the film was on the way. 

A 20-foot float covered with "Zulu" 

posters and carrying a pretty model wearing 

a Welsh Guard costume went through 

the streets of Hamilton. It was followed by 

a white convertible, with ushers of the 

Century Theatre riding in it. They also had 

uniforms on. The same stunt was repeated 

in Toronto. 

Hamilton radio station CHML, carried a 

Secret Word contest in conjunction with the 

The same thing happened on CKEY 

picture. 

in Toronto. Winners were given a double 

pass to the theatres and a meal at the 

Steak and Burger restaurant. 

There were two screenings for press and 

interested people from radio and television. 

Miss Taylor also worked on an idea for 

a Zulu party at Peppio's Italian restaurant. 

She was working on a dance, The Zulu, when 

she found that in England they not only 

had a Zulu stomp, but a record of the music 

and directions on how to dance it. She 

brought over record and instructions. 

The dance was demonstrated at the party, 

attended by press, radio and television 

people, by Phyllis Shea and a partner from 

Arthur Murray's studio. 

BOXOFFICE Showmondiser :: Aug. 10, 1964 — 125 — 1

Drive-In, 

. We 

. . . and 

. . . and 

. . Plug 

. . Don't 

. . and 

A port of Universol's heavy promotion of the opening of "McHale's Navy" in 16 theatres in the New York 

QrcQ, was a large truck trailer complete with a replica of McHale's PT boot, and three Polynesian dancing 

girls. They are seen above drawn up in front of one of 16 theatres participating in the opening. 

$$$$ IDEA FOR DRIVE-IN 

Try a Marathon Show, Like a Wing Ding 

Or Other Special Bill With a Theme 

Motion picture marathons have been the 

most profitable promotions at the Great 

Bend iKas. i 

according to Jack 

Poessiger. manager there for Commonwealth 

Theatres. 

"Before booking pictures for these 

events." he relates, "I establish a THEME. 

I believe that this is one of the most important 

items in setting up such a show. So 

even before knowing I produce teaser tapes 

to be played during the intermission trailer 

and during the preshow tape, just plugging 

the theme. 

"Here are some of the successful themes 

which I have used in the past 

ROCK AND SHOCK BLAST 

FROM THE HALL OF FAME—BAT- 

TLE OF THE BIG STARS MARA- 

THON 

THUNDER BLAST MARATHON OF 

HITS 

DUSK TO DAWN—V-8 HOT ROD 

SPEED-A-THON 

TEEN-O-RAMA 

CO-ED SWINGOUT 

WING-DING 

"The highest grosser was the "CO-ED 

SWINGOUT" giving us a boxoffice gross of 

$1,139.91 lat regular prices) and a concession 

f'gure close to $700. I do not believe 

in just taking any picture which is cheap, 

but pictures should be selected by the manager 

to FIT THE THEME ... do not give 

them junkers. 

USE A NOISY TAPE 

"We also produce a five-to-elght-minute 

tape with soundtrack and plenty of noise 

to run just before our midnight shows on 

Saturdays all about the upcoming marathon, 

but all this is about four to five weeks 

away. 

"Three weeks in advance, the heralds are 

distributed and at the same time, a specially 

produced FUmack trailer plus all the 

previews of the marathon go on the screen. 

(We order trailers out five weeks in advance 

to dub the soundtrack for the tapes, 

and then again three weeks in advance to 

go on the screen ) have never had trouble 

with NSS or other companies in asking 

for these trailers so far in advance, either! 

"And while the trailers are running with 

special headers iper request, FILMACK 

will put rock music in the background > and 

heralds are being distributed, I try to contact 

people who sponsor dances and will 

personally plug the event there by giving 

Norman Williams, English producer known in the 

U.S.A. best tor his Errol Flynn and White Hunter 

films, and actress Angela Douglas are greeted on 

their arrival in Cardiff, Wales, to attend a press 

showing ond engage in other promotions for the 

opening of their "It's All Happening" at the Odcon 

Theotre there, managed by 8. 

Ion Croig. 

out special passes to the marathon (but 

otherwise no passes are honored at these 

shows as we usually need every available 

space 1 

"Posters of this event are plastered all 

over the snackbar and by the time the marathon 

comes close, I am so .sold on it that 

this is all that I am talking about. People 

themselves get sick of this constant advertising, 

but it pays in the end 

'It is also wise to use a gimmick on the 

night of the marathon like displaying the 

town's top hotrod in front of your snack bar 

and then get the owner down into the booth 

and talk about his auto. It attracts many 

people to the snackbar area . many 

will go in after seeing the car and buy (or 

have a dance) 

TEASERS IN PAPER 

"In the newspaper I put my teaser campaign 

on all the important pages such as 

sports, society, etc. These teasers are mostly 

Ixls and are quite confusing at times such 

as: LIKE WING-DING IS COMING or V-8 

SPECIAL HOT RODS ALL SET, etc. Then, 

of course, the big ads with plenty of scribble 

in them giving it the supersell 

"I go down to the radio station and make 

the spots myself, giving them the KOMA 

flavor (if you are familiar with that station—top 

40 1 . If you have a musical theme, 

it is good to obtain the records from the 

picture and if they are old pictures and it is 

hard to get the records. I am sure that your 

local record store will be hap.-y to order 

these for you. Play them before your show. 

Then the big night is here ... I am sold on 

it. and it is a big success! 

"At 8:15 the marathon starts, the projectionist 

has film set on leader number 

11 and shows the countdown on the screen 

and the audience is instructed to honk as 

soon as the No. 3 appears on the screen 

if you have ever heard 600 cars 

honk . . . well, the whole town knows where 

you are 

"Always feature the current top tunes on 

your preshow tape that night ... go down 

and have your radio station make it up or 

do it yourself. The kids will love you for 

it, and will keep your speakers on before 

the show. (If you play 'Long Haired' tapes, 

they'll turn you off, and you won't be able 

to sell your snack bar or anything.)" 

His final advice: "Be sold on your marathon 

Have a theme . book 

. . . junkers . . . Start your campaign one 

month in advance . it constantly 

expect 

Large Size Ad in Color Plugs 

Fun Bonanza on Screen 

Paramount Gulf Theatres, operator of 

the Shreveport, La., Strand, used a twopage 

ad in the Sunday Times magazine 

section to advertise "THE STRAND HAS 

A BONANZA OF ENTERTAINMENT" this 

summer and fall. Underneath this banner 

line, in blue, were picture mats and copy 

on 21 upcoming attractions. 

The ad was the largest one in color ever 

purchased by a theatre in the Shreveport 

area. 

Strand manager Ted Hatfield arranged 

interviews on the local radio and television 

stations to add to his "Bonanza of Entertainment" 

message, which he touted as, 

"This is definitely the greatest lineup 

of motion pictures I have ever seen booked 

into one theatre since I joined Paramount 

Gulf Theatres in 1931." 

126- BOXOFFICE Showmandiser Aug. 10, 1964

proc'aimrd 

. 

downtown 

. The 

'Muscle Beach' Tainted 

Not Okay for Adults! 

Large flyers printed one sidei distributed 

bv 

i 

Ralph Mann for "Musc'e Brac!i 

Party" at the Martin Theatre In Andalusia 

Ala 

. 

in heavy, afentlongcttinK 

type: 

"CONFIDENTIAL Managenient 

of the Mart n Theatre Wishes 

. 

to 

Advise Parents That 'Musc'e B"ach 

Party' Is NOT SUITABLE ENTER- 

TAINMENT . 

Then came, in small type and In parentheses. 

"For Adults." 

The ba'ance rf space v as occupied by 

film mats and copy. 

The flyer was approximately 9x12 inches. 

Mann used on the marquee. "NOT 

RECOMMENDED FOR ADULTS!" 

Trio of Money-Makers 

For Summer Months 

H. V. Sterrett, Campus Theatre. Manhattan. 

Kas., re'ates the best "money- 

( 

making promotion" he has found for the 

summer months is sort of a "triple-threat" 

combination. 

"My first and primary promotion is the 

selling of a series of ten Summer 'Vacation 

Movies through the local recreation 

committee. They furnish playground supervisors 

at each one of the movies so that 

we have a better control over the kids. They 

also promote and sell season tickets on the 

playgrounds. The season tickets are good 

for ten shows and sell for $1 each. Admission 

at the boxoffice each week is 50 cents. 

Th*s price is for children or adults. 

"My second promotion is the special 

combination double-feature programs 

whenever poss-b'e. These may be either 

first run as available, or second runs 

picked up from outstanding grossers played 

at the 'Wareham first run 

i 

during the winter months. 'We have found 

many of the later programs will get us 

good money when played back. We have 

also occasionally used some of the features 

we used in the Campus during the winter 

as reruns to good gross. 

"My third and windup promotion for the 

summer months, is the sale of either three 

or four Free Kiddy Shows to the local Dr 

Pepper bottler at $100 per show. Admission 

is by a specified number of bottle 

caps. These shows follow my summer vacation 

movies and usually carry into the week 

prior to the opening of school. Opening of 

school determines how many free shows I 

sell each year." 

Want Ad-Theatre Deal 

Goes 9 Days in Mesa. Ariz. 

Leo Willson. manager of the Mesa lAnz.i 

Theatre, had a n'ne-dav classified sect'on 

pass deal with the Mesa Tribune, which 

received 84 column inches of promotional 

advertising in the dai'y, while the newspaper 

stimulated readership in its want 

ads. 

Ten names were taken from the city directory 

each of the nine days and spotted 

throughout the classified section. The persons 

named received two free passes each 

by call'ng at the theatre. 

Gene Salyer is district manager for 

Harry L. Nace Theatres, which operates 

the Mesa. 

Interested fons forming a backdrop, John Ashley, one of "Muscle Beach Portv" stors, wos greeted by 

professional models and "muscle men" upon his arrival ot hte Greater Cincinnati airport Ashley flew in 

to aid promotion ^f the film which opened in eight oreo theatres. 

Five Days of Well-Promoted Activity 

By Teen Stars Pack House for 

A lively promotion for a film makes the 

difference between a good house and a 

packed one, between a satisfactory boxoff'ce 

and one that jumps. A film with a 

built-in potential especially appea'ing to 

teenage fans, can coax a pretty fair boxoffice 

on its own merits, but given the 

added flair of a snappy promotion, can pull 

a tremendous boxoffice. 

To prove what smart promotion can do, 

the "Musc!e Beach Party" results at Cincinnati, 

are a shininf? example. AIP sent 

astute showman Harold Rose into the area 

to promote the simultaneous run of 

"Muscle Beach Party" in seven drive-ins 

and one hardtop in the Ohio river city. 

The Glasg:w, Scjtlond, Newspaper Press Fund received 

all prcceeds of the opening night of "Cleopatra" 

at the GoL'mcnt Theatre there. Among those 

adding excitement to the gala offair was Miss Ann 

Allardyc?, Student Charities queen of the Scottish 

city. She is seen arriving in o chariot, drawn by eight 

"Egyptian" handmoic'ens. Bill Ingram, the Gaumcnt 

manager, reports "fantcsNc" coveroge of the f Im 

opening by the Glasgow press. 

BOXOFFICE Showmandiser :: Aug. 10, 1964 — 127 — 

Party' 

Using exciting, informative news-bit."- 

about the film and its stars, Ro.se created 

advance interest in the film through the 

facilities of the b!g and small newspapers 

and the radio-TV stations in the area. 

To aid Rose, AIP sent in two valuable 

props—John Ashley, who plays in "Muscli 

Beach Party," and Deborah Walley. 

already known to teenagers through her 

performance as "Miss Gidget." Through 

various publicity outlets teenagers were 

ready when Ashley and Miss Walley arrived 

at the Cincinnati airport. Besides 

the hundreds of youthful admirers, the 

stars were greeted by 20 professional 

models from the Katherine Wellman 

School. Adding to the excitement and 

creating atmosphere for the film, there 

were two "muscle men" who gave the 

squeaUng young people quite a charge. 

Forming an impressive parade at the airport, 

the film stars, models and "muscle 

men" toured the area in seven swankloo'\ing 

Ford cars. 

The stars were here for five days during 

which t'me they appeared at all of the 

eight theatres, autographing photos and 

meeting numerous movie fans. They were 

interviewed on radio and made personal 

appearances on T'V top shows on seven 

radio-TV stations. 

In addition the stars presented trophies 

to the winners of handicapped races named 

in their honor, at the crowded River 

Downs racetrack. 

A tip-of-the-hat is due Rose, AIP, the 

stars and the exhibitors for the smart 

promotion of "Muscle Beach Party." which 

bowed out after a tremendous run before 

packed houses and bulging boxoff:ces. 

Two-Page Scoop 

C. E. Bushneel. assisted by A. Share, of 

the Odeon in Bournemouth, England, 

landed a scoop in the Evening Echo in behalf 

of "Just for Fun." The showmen put 

over a double co-op page for the first time 

ever in Bournemouth enterta'rmient 

history.

An interpretive analysis of lay ond tradeprcss review 

minus signs indicotc degree of merit. Listings cover ci 

als* serves as on ALPHABETICAL INDEX lo Icaturc 

1^ Ponovision; t Techniromo; s Other anamorptiic pre 

Award; O color ptiotogroptiy. Legion of Decency iLOD 

age; A2— Unobiectionoblc for Adults or Adolescents; 

Unobiectionoblc for Adults, with Reservations; B— Objectionable 

A3Û 

listings by company in the order of releose, sec FEATURE CHART 

Running time is in porenthoses. The plus and 

int reviews, updated regularly. This department 

leases, c is for CincmaScope; v VJstoVisionses. 

Symbol {.) denotes BOXOFFICE Bluo Ribboi^ 

tings: At— Unobiectionoblc for Generol Potion 

bjcctionoble tor Adults; A4 Morally 

in Port tor oil; C—Condemned, for 

Review digest 

AND ALPHABETICAL INDEX 

Very Good; -t Good; - Foir; - Poor; = Very Poor. 

In the summory '• is roted 2 pluses, = 05 2 minuses. 

^ ^ « I- o ac_^|ai|>|u,IZKa.Zlzoli^ a. p 

2789 Act One (110) Bio Dr WB 12-23-63 A2 + -)- 

Adorable Julia (94) Comedy Lionex 

2811 Advance to the Rear (97) ® Com. MGM 

2800 Affair of the Skin. An (102) Dr. Zenith 

2792 WAmerica America (174) Dr . 

2803 ... And Suddenly It's Murder 

(90) C 

2843 ©Avenger, The 

5-11 

3-23 64 A2 

2-10 64 C 

64 A3 

Royal 2-24-64 A2 -|- 

(108) ® Hist Dr Medallion 7-13-64 

+t -f + 

¥i 

2820 ©Ballad of a Gunfighter 

(84) Action West Parade 4-20-64 + 

©Ballet of 

Othello 

The (95) Ballet Artkino 5-25-64 +t 

Bandits of Orgosolo (98) Melodr ..Janus 5-18-64 A2 + 

2810®Becliel (148) (g Para 3-16-64 A3 H 

2834 ©Bedtime Story (99) Comedy Univ 6- 8-64 A3 -f 

2816 Best Man, The (102) Con Drama.. UA 4- 6-64 A4 -f 

2847©Bil(ini Beach (100) p Mus AlP 7-27-64 A3 

2848 ©Black Duke, The (90) Dr. .Production 7-27-64 

-f 

+ 

2831 BUck Like Me (107) Doc Dr..Conn 6- 1-64 A4 -f 

28260Black Sabbath (99) Ho Drama. AIR 5-11-64 B + 

2847 ©Blood on the Balcony (92) Doc Jillo 7-27-64 +. 

2845 Bomb in the Hioh Street 

(60) Sus Dr Hemisphere 7-20-64 + 

Brass Bottle, The Fant Univ 2-24-64 + 

2804 U (89) Com Al 

2845©Bullet for a Badman (80) W .Univ 7-20-64 A2 -f

REVIEW DIGEST 

AND ALPHABETIUL INDEX Very Good; + Good; - Fair; - Poor; - Very Poor. In the summary n is rated I pluses, — as 2 minuses. 

Madoso (100) Ital. Melo .Zenith 

2S210Masic Fountiin, Th« 

(77) ® Fairy Tale Oa»is Filn 

2796 ©Mail Order Bride (86) (£) W Dr MGM 

2793 Man Who Couldn't Walk, 

The (64) Ad» Or Falcon 

2837 ©Marnie (129) Sus Drama .... Univ 

2834 ©Masque of the Red Death 

(90) vP Ho Drama AlP 

2843 Master Spy, The (71) Spy Dr AA 

2844 0McHalcs Navy (93) Com Univ 

2822 ©Mediterranean Holiday 

(130) ® Travelog Confl 

2794 ©Misadventures of Merlin 

Jones. The (88) Comedy BV 

for ©Mistress the Summer 

A (80) ^> Drama American 

Moderato Cantabile (95) Fr Drama Royal 

Monkey in Winter (104) Com Dr.. MGM 

2ft41 ©Moon-Spinners, The (118) Ad BV 

©Muriel (115) Drama Lopert 

Music Room, The (93) Drama. . Harrison 

tl 

Z7-6* Al 

27-64 A3 

20-64 A3 

22-64 A3 

g-64 B 

13-64 Al 

13-64 Al 

20-64 Al 

25-64 C 

13-54 

16-64 A3 

6-64 Al 

9-63 A3 

27-64 

2813 ©Muscle Beach Party 

30-64 A2 + H 

(90) v?J Com Dr AlP 

©My Enemy, The Sea 

17-64 

+ 

(97) Ad» Doc Ishihari 

My Life to Live (85) Drama Union 2-63 

—N— 

Naked Autumn (98) # Drama. . UMPO 

+ + -f 

2835 Naked Kiss, The (92) Melo AA 6-15 64 A3 + — 

2829 Never Put It in Writing (93) Com.AA 5-25 64 Al + ± + + i: 

2825 NEW Interns, The (123) Dr Col 5-11 64 B + + + + 

2844 Ninhl of the Iguana, 

The (125) Drama MGM 7-13 64 A4 + tt ++ ++ 

2797 Night Encounter (SO) War Sus Or Shawn 2- 3 

2815 Night Must Fall (105) Cr Drama. MGM 64 B + + + + + 

2824 Nightmare (83) Sus Or Univ 5- 4. 64 A2 + ± + + + 

Night Watch, The (118) Consort/Orion 7-13-64 

+ 

2819 No Man's Land (72) 

Korean War Drama ...Cinema Video 4-20 

2801 No, My Darling Daughterl 

(96) Com Rank-Zenith 2-17 

2849 ONothing But the Best 

(99) Sat Com Royal 8- 3 

2808 No Tree in the Street 

(96) MeloDr Seven Arts 3-9' 

2845 ©Of Stars and Men (53) Cart Brandon 7-20 

Of Wayward Love 

(91) Eoisode Dr .. Pathe Contemporary 6-15- 

2849 One Potato, Two Potato 

(92) Drama Cinema V 8- 3 

2832 Open the Door and See All the 

People (82) Satire Com Noel 6- 1 

Optimistic Tragedy, The 

(120) Melodr Artkino 3- 9 

Organizer, The (126) Ital Dr .Confl 7-20 

—PQ— 

2822 Panic Button (90) Comedy Gorton 

Panorama of Russia (66) Doc . 

Artkino 

2807 Paris Pickup (90) Mys Dr Para 

2809 ©Paris When It Sizzles (110) Com. Para 3-16-64 A3 

2846 ©Patsy, The (101) Com Para 7-20-64 Al 

Peace to Him (88) War Drama. .Artkino 

2798 ©Pink Panther, The (113) (t) Com..UA 

27S3©Playgirls 

International 

(71) Doc Westfield Prod-SR 

2822 Point of Order (97) Doc .Confl 

2783 Pressure of Guilt 

(113) ® Sus Dr Toho 

2786 ©Prize, The (135) (J) Drama ...MGM 

2828 Psyche 59 (94) Drama Col 

2820 Quick Gun, The (88) Western Dr.. Col 

—R— 

2798 ©Raiders, The (75) West Univ 2-3 

2803 Ravaged (73) Semidoc Brenner 2-Z4 

2819 Red Lips (90) Drama Royal 4-20 

2823 ©Rhino! (92) Adv MGM 

2841 Ring of Treason (89) Spy Melo. Para 

2840 ©Robin and the Seven Hoods 

(120) 'p. Com with Mus WB 

2835 ©Robinson Crusoe on Mars 

(110) Uj Drama Para 

+ + + 

+ 

+ + 

-1- 

+ ± 

+ + + -f 

-(- 

+ + =t 

+ 

f -f -f -H- 

-l- 

+ 

+ 

+ 

\ii\ 

I 

3 

CD 

n I .- 

> I u. 

o w 

IxkIc 

i 

+ ++ 6-t- 

+ ± 

+ + 

+ + + 

+ 

64 A3 + ± + 

1-f 

-f 4+ 

1+ 

+ 6+ 

+ 4+1- 

5-fl- 

5-f2- 

1+1- 

+ 7+1- 

2+1- 

+ 3+3- 

6+ 

5+ 

i: 3+1- 

+ 3+1- 

2+ 

± 2+2- 

H 5+ 

1+1- 

+ 6+2- 

4+ 

H 9+ 

2+ 

+ 6+ 

+ 6+1- 

tt 3+ 

2+ 

-f tt 6+ 

1+ 

1+ 

2+1- 

1+1- 

2+ 

1-f 

tt + tt tt 9+ 

H + -f 

+ 

# H H 

=t + 4+1- 

3+1- 

1+ 

1+ 

+ 5+4- 

7+ 

2+ 

+ 9+ 

1+1- 

4+ 

2814 Secret Door, The (72) War Esp AA 

2830 Servant, The (115) Drama .... Landau 

2842 ©Seventh Dawn, The (123) War Dr..UA 

2800 w Seven Days in May (118) Dr.. Para 

Seventh Juror, The (90) Cr Dr Trans-Lux 

2809 ©7 Faces of Dr. Lao 

(100) Com Fantasy MGM 

2806 Shock Treatment (94)

Feature productions by company in order ot release. Runnin 

V VisfaVision; (P Panavision; t Tcchniromo; s Other anomt 

Blue Ribbon Award; O Color Photography. Letters ond comt 

ttey on next page). For review dates and Picture Guide page 

ALLIED ARTISTS | || 

ircnthescs. (O is for CinemoScop«; 

>cs. Symbol 17 denotes 

cot indicate story 

60X0FFICE 

Complete 

type— 

REVIEW DIGEST. 

ÊATURE CHART

FEATURE 

CHART 

EMBASSY M-G-M PARAMOUNT 

The Easy Life (105) D..402 

Vltlorlo Ciscmui, J«an-Louls 

Trlntliniiii 

Children of the Damned 

(81) ® D..414 

liui Hendry, Alan Bade! 

Monkey in Winter (104) CD.. 

Jean Gabln, Jean-Paul Belmondo, 

Suzanne 

Flon 

The key to letters ond combinations thereof indieoting story type: (Ad) Adventure Diomo; (Ac) Action 

Oromo; (An) Animoted-Action; (C) Comedy; (CD) Comedy-Dromo; (Cr) Crime Dromo; (DM) Onmo 

with Music; (Doc) Documentary; (D) Droma; (F) Fantosy; (Ho) Horror Drama; (Hi) Histoncal Dromo; (M) Musical, 

(My) Mystery; (OD) Outdoor Drama (S) Spectacle; (SF) Science-Fiction; (W) Western. 

All the Way Home (97) .D. 6307 

Kobert Preston, Jean Simmons 

20TH-FOX 

©The Man in the Middle 

(94) © D..401 

Robert iMllcllum, Nuyen, 

France 

Keenan Wyrui, Trevor Howard, 

Bany Sullivan 

UNITED 

ARTISTS 

The Ceremony (105) D 6404 

l,aurence Haney, Sarah Miles 

The Lioht Fmtastic (85).. 0.. 308 

Iinlora McDougil, Bury Birtlc 

OYesterday, Toiljy and 

Tomorrow (120) D..403 

S«)phla Loren. Marcello 

.Mastrolannl 

OThe Talking Bear (86) ..C..30S 

(O^-dubtM-dl Renato Risrel, 

FYincb 

Blanche 

©Sunday in New 

York (105) ® C..413 

Cliff Robertson. Jane Fonda, 

RfKt Taylor 

A Global Affair (83) C..416 

Bob Hope. Ulo Pulver 

Mail Order Bride (86) ® W. .418 

Buddy Ebsen, Kelt Dullea, Lois 

Nellleton 

©7 Faces of Dr. Lao 

(100) CF..419 

Ituidall. Tony Barbara Eden 

The Day and the 

Hour (104) D..33g 

Slmune Slgnorct, Sluart HTUtman, 

Genevieve Page 

Two Are Guilty (131) D. 

Anthony PerkUis 

©Kissin' Cousins (96) CB..C..422 

Elvis Presley, Pamela Austin 

Love With the Proper 

Stranger (100) C..6312 

Natalie Wood. Steve McQueen 

UScven Days in May (120) D..6313 

Burt Lancaster, Kirk Douglas, 

Ava Gardner 

©Becket (148) 

D,.6319 

Rldiard Burton, O'TooIe 

Peter 

(roadshow engagements only) 

©The Fall of the Roman 

Empire (180) S..6400 

Sophia Loren, Stephen Boyd 

(road.^bow engagements only) 

The Eyes of Annie Jones 

(73) Sus.. 404 

Itlcliard Conte, Francesca Mmia 

Shock Treatment (94) Dr.. 403 

Stuart Wiltman, Lauren Bacall, 

Carol 

LyTiley 

One Man's Way (105) .... . .6406 

Dob Murray, Diana Hyland 

©Tom Jones (131) C . 781 

Albert Finney, Busannali York 

©The Pink Panther 

(113) ® C..6403 

David Nlven, Robert Wagner. 

Peter Sellers. (Haiidla Cardlnale 

Advance to the Rear (97) (g C. .423 

Glenn Ford, Stella Stevens, 

Melv-jTi Douglas 

©Paris When It Sizzles 

(110) C..6314 

William Holden, Audrey Hepburn 

The Curse of the Living 

Corpse (83) D..412 

Helen Waren, Roy Shelder 

©From Russia With 

Love (118) Ad. 6407 

Sean Connery, Armendarlz 

Pedro 

Tamahine (85) © CO.. 424 

Najicy Kvvan, Dennis Price, 

John Fraser 

©Son of Captain Blood 

(88) m D..6317 

Sean Flynn, Ann Todd 

The Horror of Party Beach 

(78) D..411 

John Sc«t.t. Alice Lyon 

From Ashiya 

©Flight 

(lOO) ® Ad.. 6408 

Yul Brynner. Richard Wldmark 

The Empty Canvas (104) D 

. . 

Btlte Davis, Horst Buchholz. 

Câlbertne Spa^ 

©Rhino! (92) D..425 

Harry Ouardlno, Gulp 

Robert 

©The Golden Arrow 

(91) ® Ad.. 408 

Tab Hunter. Rosanna Podesta 

Third Secret, The (103) © D .405 

Stephen Boyd. Jack Hawkins., 

Diane Cilento, Pamela Franklin 

©What a Way to Go! (Ill) C. .415 

Shirley MacLnine. Paul Newman, 

Rcbert Mitchum. Gene Kelly. 

Dick Van Dyke, Dean Martin 

Best Man. The (102) D..6409 

Henry Fonda. ClVt Robertson. 

Margaret Leighton 

©The World of Henry 

(f) Orient (116) C .6411 

Peter Sellers, Paula Prentiss 

Fury at Smuooler's Bay 

(92) Ac. 

Peter Cu^hlne, John Fraser. 

June lllorbiiro 

The HelKire Club (90) .Ad. 

Peter (îshlne, Keith Mlchell. 

AdrlouK Oorrl 

©Flipper's New Adventure 

(103) C. 

Luke Halpln, Pamela Franklin 

©Gold for the Caesars 

(86) Ad 

Jeffrey Hunter, Ron Randell 

Walk a Tightrope (69) . . D . 6325 

Dan Duryea. Patrlda Owens 

Lady in a Cage (93) D..6311 

Olivia de Havllland. Ann Sothern 

©Stage to Thunder Rock 

(82) ® W..6324 

©Robinson Crusoe on Mars 

(110) ® Ad.. 6323 

Paul Mantee, Vic I^ndln 

The Longest Day (220) ..D, 

John Wayne. Kobert Mitchum, 

Richard Beymer, Red Buttons 

©633 Squadron (101) Ad .6417 

Stewart CJranger. Vallone. 

Raf 

Mickey Rooncy, Henry Sllva, 

Odd Byrnes 

Conlempt ( . 

. ) D 

Brlgltie Bardot. Jack Palanct 

©Three Penny Opera rg o....< 

8.inimy liiivis Jr . Curl JtifKene 

Signpost to Murder (74) Sus Dr . . 

J'l.'inne Woodward. Stuart Whitman 

Of Human Bondage (..) . D..504 

Kim Novak, Laurence Haney 

Joy House ( . ) (E) 506 

Main Delon, Jane Fonda 

The Rounders 

CJIetin Ford. Henry Fonda 

The Outrage D 507 

Paul Nevvm.in. Claire Bloom 

Mus D. . 

Ihimlll.i Su

WARNER 

. Melo 

Sep 

Sep 

Nov 

Lonnii 

. . . Adv. 

D 

Nov 

Nov 

Apr 

einvailon 

Comedy 

D 

Nov 

FEATURE 

CHART 

UNIVERSAL 

OCharade (120) tfj 

t'ary Uriuit, Autlre 

Walter .Matlll;m. Jai 

Si 

1° I 

M>C..6401 

Hepburn, 

Cobum 

OMan't Favorite Sport? 

(120) C..6405 

ilock Hiidsoa, PauU Prentiss. 

Maria Pe«ch>' 

ODark Purpose (97) D..6403 

Shirley Jones. Itossaiio Brazzl, 

GeofKe Sanders. Pre-release 

OCaptain Newman (126) CD.. 6407 

Gregory Peck. Tonj- Curtk. 

Angle Dlcktnsoo 

He Rides Tall (84) . . . .W. .6408 

Tony Younj. Jo Morro\v, Dan Duryea 

The Raiders (75) Dr. .6410 

Itobert Gulp. Brian Keith, 

Judl MeredlUi 

SyThe Brass Bottle (89) C. 6409 

Tony Randall. Burl Ives. 

Barbara Eden 

©The Evil ot Frankenstein 

(86) Ho.. 6414 

Peter Cuslilng, Kattiy Wild 

©Bedtime Story (99) C..6417 

Marlon Brando. David Nlven, 

Shirley Jones 

3Marnic (129) D..6418 

Tlppl Hedren, Sean Oonnery 

©The Island of the Blue 

Dolphins 6419 

Telia Kaje. George Kennedy 

©McHale's Navy (93) . .C. .6420 

Emagt Borgnlnc. Joe Flynn, Tin 

Oonway 

OBullet for a Badman (SO) W. .6421 

Aiidle Murphy. Ruta Lee. 

ll.irren McGavIn 

©The Killers (95) D..6424 

Lee Manin. Angle Dickinson 

©I'd Rather Be Rich (96) C. .6423 

Sandra Dee. Robert Goulet. 

Andy WUllaros 

©The Art of Love 

J.imes Garner. Dirk Van Dyke, 

BROS. 

O-l lor Ttxal (115) 0. .: 

Knuik BIrulri, Ilun Martlii, 

Aniu KJib«ni. L'rauli Andrea 

The Man From Galveston 

. D..358 

UAmerica America (168) 

Sialliis (ilalli'Uii, Elena Karam 

SOThe Incredible Mr. 

Limpet (99) C. .359 

Don KnotLs. Jack 

Carol Cook. 

lliiggan 

Weston, Andrew 

Act One (110) D. 

Ja.'!on Kobante jr., George 

Hamilton, Eli Wallacll 

FBI Code 98 (104) D. 

Jack Kelly, Ray Danton, 

.\ndrew Duggan 

©Robin and the 7 Hoods 

(120) V) c. 

Frank Sinatra, Dean Xartln 

Kisses for My President (..)..C. 

Fred MacMurray. Polly Benu 

©Cheyenne Autumn Ad 

Spencer Tracy. Richard Wldmart 

©Younoblood Hawke (137) D 

James Fr-inrlscus, Su2anne 

Ple.shetle 

©The Adventures of Ali Baba ©My faif Lady ( .Mus. 

Audrey Hepburn. Harrison 

Rex 

BOXOFnCE BooldnGuide 

Aug. 10, 1964 

Oiti 

MISCELLANEOUS 

, 

; 

I 

Ok 63 (75) Sui 

A. D. P. 

OBullet for Billy Uii Kid ^"'t .^larlixe. Frank BUwa 

W«it..NoifS3, CILLMAN FIUMS 

'62» 

Stîe Brodlt St/anoe Loveri (73) D.Mi 64 

ARTKINO Walter Kooilf, Hall) Lt Cuyw, 

OThe^Callant One 

The Great Batllt of Europo J?i'"','^y. » 

(60) Doc. Jan 64 

ASSOCIATED FILMS 

(65) Child's Story.. Jul 64 

Henry Heller, L^ya RaU. Han* 

Devil Doll (80) Ho. .0 Sep 64 .Nielioli 

llajlilay. William Sylint^ 

llr.tiinl 

ASTOR 

GLOBE 

Journey Into Nowhere 

ng One Night (84) 0. 

(75) Sui Dr. Dec 63 

Don It(>rl.>i4'iiko, Siutan liampahlre 

Five Minutes to Live (80) Cr. 

Johnny Gajfti. linfuUd VVoo,„«) 

PRODUCTION RELEASING 

©Black Duke. The (90) D Jul 64 

Cameron Mitchell, Mlllinl 

(.lorla 

©The Sword of El Cid (86). Jul 64 

Ch.-inlel Delverc. Roland C.uey 

PROMINENT FILMS 

Macbeth (120) D..0ct63 

Maurice Brans. Judith Andersoo 

RANK-ZENITH 

No. My Darling Daughter! 

Fat Black Pussy Cat, 

The (90) D .64 

Frank .lamiis. Janet Damoo 

iin. Mai 

Fenefl 

Zetterllng 

Escape From Hell 

r-,Nolhing ©White Hunter But the 

(86) 

Best 

Island (80) Ac. Jun 64 

(99) 

(5) Doc. 

Sat 

Mark 

.Apr 64 

Com Aug 64 

Steverw 

Omrge Man 

Michael. 

Bales. 

June lllcbad 

Denholm Fallot 

Carnival of Crime (83) Ac. Jun 64 

SEVEN 

Jean-Pierre Aumont 

JANUS 

ARTS 

©The Giant of Metropolis 

Heavens Above 

DAVIS 

(117) 

DISTRIBUTORS 

C. .Jun 63 (92) Sc F 

Peter 

Sep 63 

Seller!, 

©Passion 

CecU 

Holiday 

Parker, Brock Oorrton Mitchell. Bella Carta 

Peters 

(75) Melo. Nov 63 

©The Invisible Gladiator 

The Face of War 

Christy 

(105) 

Foushee, D«. . 

Linda 

63 

Hall 

(96) A dv 

Nurse 

Sep 

on Wheels 

63 

The Magic Fountain 

(86) ..C. . 63 Richard Harrison. Isabelle Corey 

Juliet Mills. Ronald I>ii1s 

(77) Fairy Tale. May 64 

No Tree in the Street 

The Guest 

8h (105) 

Cedrlc 

D.. 

Hardwlcke, Hans 

Feb 64 (96) Melo 

Donald 

Feb 

Plea.«ence. 

Owrlc^, Buddy 

Man 

W 

Bates 

Baer 

Sylria Ssths. Herbert Lom 

The Troublemaker 

Pair of Briefs, A (90) .. Com , 

63 (80) Sat 

James Robertson 

Com SHAWN 

Aug 

Ju'Jtlce, Mary 

64 

INTERNATIONAL 

Peach 

Nirjht 

Ttinmas Aldredge. Joan 

Encounter 

Darling 

EMERSON FILM ENTERPRISES 

(80) 

JILIO FILMS 

War Or. Jan 64 

Monstrosity (65) Ho Sep 63 

^ Blood on TIMES 

the FILMS 

Balcony 

firlks Peters. Judy Bamber 

(92) ©The Grand Olympics 

Doc 

The 

Aug 64 

Jolly Genie 

KENNEDY 

(120) Doc. Apr 64 

(41) Fantasy. .Jan 64 Iron Angel (71) War 

A 

D Feb 

Swingin' 64 ULTRA PICTURES 

Affair (85) Dr. Dec 63 .11m Davis. Mirgo Wood 

Love on the Riviera 

Arline Judce, Bill Wellman 

(88) 

Two Living One Dead 

LAKE ENTERPRISES 

Com Or Aug 63 

(92) Dec 63 There Is Still Room in Hell 

.Marcel lo Mastrolannl. Alberto Sordl 

UNION 

The Playgirl and the War 

Minister (90) . .. Nov 63 

Ian Clarmlrhael. Joan Oreenoood 

The Laugh Makers (80) Com. Nov 63 

Ring Ooeby. Bob Hope 

The Sound of 

Laughter (75) D«c 63 

All .S'ar Comedy 

VERMONT PRODUCTIONS 

Hallelujah the Hills (S2) . . 

C 

Peer H. Beard. Sheila Ptan 

VICTORIA 

Psychomania Mys (90) Mar 64 

Lee Phillips. Shepperd 8trud»lek 

WESTTIELD PRODUCTIONS 

©Playgirls International 

(71) Doc 0ec63 

Betty Andrcvr^, FSleen 

WOOLNER BROS. 

Traynor 

Edgar Allan Poe's Castle of 

Blood (91) Ho. Apr 64 

Barbara Steel, Rlrlere 

George 

©Hercules Haunted 

in the 

World (89) Ho Apr (g) 64 

Oirlstopher Lee, Reg Parks 

Invasion From the Moon 

^-^ """ 

zE^^r^ 

©Tiara Tahiti (100) 63 

James Mason. John Mills 

An Affair of the Skin 

(102) D. Jan 64 

Mveca Llndfors. Kerta McC!arthy '

Jean 

.Jean 

Jean-Pierre 

Jean 

Or 

.Reg 

Carlo 

AllMTlo 

.Susan 

Peter 

.Alberto 

, 4- 

I 

Bad 

.Yumejl 

.Leon 

. Per 

Cartouche 

ARGENTINA 

Hand in tht Tnp (90) 8-. 5^ 

(AnKel) Hsa Dtnlel. Krindsco 

Itabal 

BRAZIL 

Gl»w Word. Tlie (98) 5-11-64 

(Uonex) I.elaba,ve) . Manln UPille 

Seven Capital Sins (113) ©. .2-18-63 

(Emba,w) 

. 

.Jean-Pierre Aumont 

Dany Saval, Eddie Constantlne 

Seventh Juror, The (90) .2- 9-64 

Bernard Blair, Danlele Delorme 

Sinners of Paris (81) 5-25-64 

(Bill'!) Charles Vanel. Bel'a Darrl 

Suitor, The (83) 10-14-63 

(Atlantic). .Pierre 

Etalx 

That Man From Rio (114) 6-29-64 

(Ixmert) . 

.Jean-Paul Belmondo, 

KranroLsc Dorleac 

Third Lover, The (85) . 

(Atlantic) . .Jacoues Oiarrler 

. 7-29-63 

Three Fables of Love (76) . . 9-29-63 

(Janus) . Leslie Caron, Roeaano 

Brazzl 

FOREIGN LANGUAGE 

Time Out (or Love (91) -- 5-20-63 

. (Zenith Infl) .Jean Sebere, 

Mlcheline Presle, Maurice Rooet 

Tire-Au-Flanc (87) 5-27-63 

(Les Films du Carlsse/SEDIF) . 

Christian de Tlllere, Rlcet-Barrler 

War of the Buttons (lOO) 1-13-64 

(Bronston) . .Jacques Difllbo 

GERMANY 

Ciske the Rat (88) 8-26-63 

(BakTOs) - Dick van der Velde. 

Kees Brusse 

©Der Rosenkavalicr (200) . . 2-10-64 

(Sliowcorpor.ition) . .Elizabeth 

Schwartzkopf 

Die FIcdermaus (107) 2-24-64 

((iulnn) . Alexander. 

Marika Roekk 

Faust (121) 5-27-63 

(Dlvlna-Traut) . .Win Qiladfllee 

The Golden Plague (95).. 8-26-63 

. (Bakros) .lian Desny 

Judge and the Sinner, 

The (94) 6-29-64 

(Casino) . .Heinz Riihmann, 

Karin Baal 

Secrets of the City (88) 8-12-63 

. . 

(Bakros) . . Anncmarle Duerlnger 

GREECE 

Alice in the Navy (90) 

. 

((5HrP)..Allkl VouyouklakI 

1-63 

Antigone (88) 10-15-62 

.Irene Papas. Manos 

(Bills) . 

Katrakls, Nikos Kazls 

Electra (110) 1-14-63 

. (Lopert) .Irene Papas 

Policeman of the 16th 

Precinct 5-13-63 

((5MP) . Costas Hadjlehrlstos 

You Came Too Late (75) .12-10-62 

(Hellenic) . .Helen Hatzlngvrl. 

Andrew Barkoulis 

We Have Only One Life 

(116) 7-22-63 

(Greek MP.) . .DImltrl Horn, 

Yvonne Sanson 

INDIA 

The Music Room (93) 

(Harrison) . .Cbahl Biswas. Padma 

Deri. Plnakl Ren Gupta 

Two Daughters (114) ... 5-27-63 

(Janus).. A, Chatterjee. C. Banerjee 

ITALY 

Arturo's Island (90) 1-21-63 

(M(rM) . Kerman. Key 

Meersman 

Disorder (105) 6-15-64 

(Pathe-Contemporary) . .Louis 

Jnurdan, (^rt Jurcens, Antonella 

l.ualifl 

Erlirse (123) 2-U-63 

(Times) . .Alain Monica Villi 

Delon. 

SI/, (135) 7-15-63 

(Bmba.'Ny) MastrolannI 

. .Marcello 

The Fiances (84) 5-18-64 

(Janus) Cibdnl. Anna Can?) 

Fiasco in Milan (104) .... 5-20-63 

(A-T-II) . 

.Vlttorio Gnssman 

Four Oavs of Naples, 

The (124) 3-25-63 

(MGM)..Jean Snrel. Lea Ma'^narl. 

Georee^ Wilson. Reglna Blanehl 

II Grido (115) 11-12-62 

(Astor) . .Steve Cochran. Allda Valll 

Rptsv Bl.-ilr 

Kaoo (116) 6-15-64 

(I.lonex) 

. 

Strasberg, 

Laurent Terzleff 

Love and Larceny (94) .... 3-11-63 

(Valor) . .Vlttorio Ga.ssman Anna 

Maria Ferrero. Peppino de Flllnnn 

Mafioso (100) 7-20-64 

(Zi-nitli) Sordl. Norma 

Bpncell 

Ornanizer. The (126) 7-20-64 

(Cnnfl) Marrello MastrolannI. 

rrlot 

Run With the Devil (93) . 

(lllln) . .Antonella I/lialdl, 

Gerard Blain 

.11-11-63 

Sound of Trumpets, The 

(90) 12 -2-63 

(Janus) . .Sandro Panzerl, 

l^redano Detto 

To Bed Not to Bed 

(103) 3- 2-64 

(Continental) Sordl, 

Giinllla FIlm-Tornqulst 

Two Nights With Cleopatra 

(90) 4-27-64 

(Ultra) Sophia l/)ren. Alberto 

Sordl. Ettore Mannl 

Yesterday, Today and Tomorrow 

(119) 4-6-64 

{Emba.ssy) . .Sophia Loren, 

Marcello MastrolannI 

JAPAN 

Sleep Well, The (135) . .2-25-63 

(Toho) . .Toshiro Mlfune 

Chushingura (108) 10-14-63 

(Toho) . .Koushlro Matsumoto 

©Honolulu-Tokyo- Hong Kong 

(102) D.. 1-13-64 

(Toho) . .Aklra Takarada. Yu Ming 

Hidden Fortress, The (90) 7-29-63 

(Albex) . .Toshiro Mlfune, 

Misa Uehara 

High and Low (142) ® ... 2- 3-64 

See 0)ntlnental 

Idiot, The (165) 5-20-63 

(Sh(Kklko) . .Setsuko Hara 

©My Enemy, the Sea 

(97) (f) 2-17-64 

(Ishihara Inf 1) . . Yiijlro Isblhara 

©My Hobo (98) 8-26-63 

(Ti>hol . -Keiju KoabayashI 

Pressure of Guilt (113) ®. . 2-10-64 

(Toho) . .Kelju Kobayashl 

Sanjuro (96) 7- 8-63 

(Tolio) . .Toshiro Mlfune 

Stray Dog 9-30-63 

. (Toho) .Toshiro Mlfune 

Takishi Shlmura 

©Temptress and the Monk, 

The (87) 7-15-63 

(Hakim) . Tsukloka 

When a Woman Ascends the 

Stairs (111) 8- 5-63 

(Toho) . .Ilideko Takamine 

MEXICO 

Yanco (85) 8- 3-64 

(.leratul) . .Rieardo .\ncona, Jesus 

Mi'iliila 

POLAND 

Knife in the Water (95) . .11-18-63 

(Kanawha) . Niemczyk 

Partings (101) 12- 3-62 

(Teleplx) . .Maria Wachowlak, 

Tadeusz Janczar 

RUSSIA 

Ballad of a Hussar, 

The (94) 7-29-63 

(Artklno) . .Larlssa Golubklna 

©Ballet of Othello. The (95) 5-25-64 

(Artklno) . .Vakhtang Chabuklanl. 

Vera Tsignadze 

Chelkash (45) 

Sovexportfilm) . .V. Buyanovsky, 

V. PivTienko 

Dimka (75) 4- 6-64 

(Artklno) . .Alyoeha Zagorsky 

Olga Lysenko 

Great Battle on the 

Volga (75) 6-10-63 

(.\rtklno) . .Documentary 

. . 5-13-63 

Grown-Up Children (75) 

Orlbov, Z. Fedorova 

(Artklno).. A. 

House on the Front Line, 

The (105) 9-23-63 

(Artklno) . .Larissa Luzlna. 

Iônld Bykov 

Lady With the Dog (86) . 

.12-24-62 

(Artklno) . .lya Ravyina, Alexel 

Balalov. Nina Allsova 

Letter That Was Never Sent. 

The (98) 1-21-63 

(Artklno) Samollova, 

. -Tallana 

Vaslli Livanov 

My Name Is Ivan (97) .... 8- 5-63 

(Slg Shore) .Kolya Burlalcv 

. 

Musical Spring (45) 11-27-63 

(Artklno) . -Second International 

Tchaikovsky Piano Competition 

Optimistic Tragedy, The 

(120) 3-9-64 

(Artklnn) . .Margarita Volndlna 

gPanorama of Russia (66) g- 3-64 

(Arlkiii..) Ill mt,irv 

Peace to Him (88) 9- 9-63 

(Artklno) Alexander Demyanenko 

SPAIN 

Lazarillo (100) 5-13-63 

(I'nlon) . .Marco Paoleltl. Juan 

JfKc Me-nendez. Memrao Carotenuto 

SWEDEN 

Doll, The (96) 2- 3-64 

(Kanawl)a) . Oscarsson, 

Oio Petrc 

Flamboyant Ser, The (76) 9-30-63 

(Shawn Infl) .Anita IJndoff, 

. 

(illa Blomstrand 

Of Love and Lust . (109) 7-22-63 

(F-A-W)..Mal Zetlerllng. 

Anita Bjork 

Silence. The (95) 4-27-64 

(Janus) . . Ingrld TTiulln. Gunnel 

LIndblom, Blrger Malmsten 

Winter Light (80) 5- 6-63 

(Janus) Ingrtd TTiuUn, Olmnar 

Bjomstrand. Max von Sydow 

FOREIGN 

FEATURE 

Cartouche 

Embassy Pictures 

LANGUAGE 

REVIEWS 

115 Minutes 

© © 

Rel. July '64 

A gaily amusing, tongue-in-clieek version of 

swashbuckling aciventure drama, replete with (dueling 

encounters, leaps from balconies an(i similar 

(ierring-(io and lavishly filmed in color and Cinema- 

Scope, this French-Italian coproduction is fine 

fare for the art spots, especially as it follows Jean- 

Paul Belmondo's current hit. "That Man From Rio," 

also directed by Philippe De Broca. Actually, this 

Les Films Ariane-Filmsonor and Vides production 

was made before 'Rio" but since Belmondo and 

Claudia Cardinale have been catapulted to worldwide 

fame, the film was chosen to open Joseph E. 

Levine's plush new art house, the Lincoln Art. It 

should do strong business in the class spots and, 

when it is dubbed into English, also do well generally. 

As superbly directed by De Broca. the story, 

by himself and Daniel Boulanger. is based on the 

legend of the 18th Century biigand, who robbed the 

French ai-istocrats to give to the poor. While it 

i 

has excitement and suspense narrowly 

escapes the guillotine >. the film is delightfully improbable 

ancj good fun throughout. Although Belmondo 

is not as handsome as either Douulas Fairbanks 

or Errol Flynn, the screen's earlier Robin 

Hoods, he has the proper dash and style both for 

action as well as romance. Miss Cardinale is enchanting 

as his gypsy sweetheart and Odile Verso's 

is beautiful and imperious as an aristocrat lady he 

Dursues. Miss Versois. Marcel Dalio who has p'nvpr^ 

in a score of Hollywood and French films, and Noe' 

Roauevert are all familiar names to followers of 

foreign fare. Christian Matras' cinematographv 

and the sets bv Francois De LaMothe are assets 

'11 a first-rate foreign romp. 

Jean-Paul Belmondo, Claudia Cardinale, Marcel 

Dalio, Odile Versois, Jess Hahn, Noel Roquevert. 

The Liars 

Shawn Int'l 92 Minutes Rel. Aug. '64 

Dawn Addams. a star in her native America before 

emigrating to European climes, is principal 

player—and best-known—in this Gallic import, adequately 

accompanied by English titles, and recommended 

strictly for an adult crowd in the bigger 

cities. The Edmond T. Greville script, adapted from 

Frederic Dard's novel. "This Death of Which You 

Speak." contains an absorbing premise: Intrusion 

into an idyllic, remote country estate owned by 

Jean Servais of a pair of lovers iMiss Addams anrl 

Claude Brasseur t. masquerading under guise of 

mother-and-son and aiming for Servais' considerable 

fortune. A circuitous turn of events leads to 

Bvasseur's death and Servais' reluctant recognition 

nf Miss Addams' love I.udmilla Goulian's nhotographic 

effects are first rate. Armand Tiiirard 

served as oroduction director and Andre Hossein 

contributed the music. 

Dawn Addams. Jean Servais, Claude Brasseur, 

Francis Blanche, Roland LeSaffre. 

Invest In 

U.S. DEFENSE BONDS 

Now Even Better 

BOXOFHCE BookinGuide Aug, 10, 1964

Opinions on Current Productions 

Syntbol O dvnotm color; 'C Cin«moScop«; fV V(stoVi«lon; T Techniramo; S. o thtr 

ÊATURE REVIEWS 

orphiC proc««»et. Fo* story tynopais 

Aide the Wild Surf 

^'^^ 

'=°'"""""" 

Columbia 1003) 101 Minutes Rel. Aug. '64 

Take a half-dozen of the up-and-comhig young stars 

with teenage appeal, put them in bathing suits against a 

background of Hawaiian beaches, where the surf is 

mountain-high and you have an ideal picture for the 

vacationing young moviegoers, who number in the mil- on 

lions. Written and produced by Jo and Art Napoleon, the ~? 

1 

completely inconsequential story deals with three young — 

men whose chief interest in life is surfing until they meet 

girls who try to interest them in romance and a future 

r'Umed entirely on Hawaiian beaches in color, the picture 

is notable for its beautiful .scenery, both natural and 

human, and for the spectacular shots of the surfers 

riding and being knocked into the giant waves. The surfing 

males are Fabian in his first non-singing role: Tab 

Hunter, still the handsome juvenile: the surly Jim 

Mitchum. the image of his famous father, and newcomer 

Peter Brown, while the girls are Shelley Pabares, an enchanting 

blonde who has considerable TV draw from 

"The Donna Reed Show," brunette Susan Hart and 

Barbara Eden, whose hair is now a titian shade, all of 

them decorative and capable. Directed by Don Taylor. A 

Jan Film Enterprises picture. 

Fabian, Shelley Fabares, Tab Hunter, Barbara Eden, 

Jim Mitchum, Susan Hart, Peter Brown.

. way 

' 

. . . Where 

. . Japanese 

. . 

EATURE REVIEWS 

Story Synopsis; Exploitips; Adiines for Newspaper and Programs 

THE STORY: "Castle of Blood" (Woolner) 

London newspaperman George Riviere, in a lonely 

castle on suggestion of a stranger, meets and falls in 

love with Barbara Steele on a night known as The Night 

of the Dead, dui-ing which every person who has ever disappeared 

into the castle will enact the last violent 

minutes of life. A weird parade of human beings, all 

long since gone to their demise, greets Riviere in the ^[^^^ 

nightmarish course of the next few hours. Attempting to i ,,, 

taite Barbara back to tlie land of the living with him. ,, 

Riviere's body is impaled on the iron gate. Edgar Allan 

Poe, who's heard this story, realizes he wUl have a difficult 

time convincing the world of the truth of this story. 

EXPLOITIPS: 

Offer cash and merchandise, promoted tln-ough downtown 

merchants, to the first woman volunteering to sit 

through a midnight screening alone. Have this event 

covered by press-radio-TV. Use run-of-paper teaser ad 

copy. 

CATCHLINES: 

They Love Only for Blood! . . . The Living and Dead 

Change Places in an Orgy of Terror! . . . Edgar Allan 

Poe's Story—a Nightmare in Suspense! 

THE STOKY: "Hercules in the Haunted World" (Woolner) 

Leonora Ruffo, the King of Ecalia's daughter, kept 

prisoner by the king's enemies, is drifting unconsciously 

into madness. Reg Park (Hercules; , long smitten with 

the princess, goes in search of a precious plant which 

grows only in the Hades. Many obstacles confront Hercules: 

The necessary seizing of the Sunis ship; a giant 

who kills anyone entering nis domain; the conquest of 

the golden apple guarded by the Hesperides: the killing of 

Procrustes, who used to cut off the limbs of travelers if 

they were too long for the bed they selected. The magic 

flower restores Leonora's health, and, after doing away 

with the king's enemies, Hercules may wed the princess. 

EXPLOITIPS: 

Stage a weight lifting competition at the theatre open- o)';., 

ing night. Offer guest tickets to newspaper readers sub- 'Sf"*" 

mitting longest lists of motion pictures based on Hercules' 

exploits. 

CATCHLINES: 

The Might That Was Hercules! . . . Superhuman 

Strength Versus Supernatural Evil ! . . . A New Height in 

Fright and Might! 

THE STORY: "Voice of the Hurricane" (Selected) 

David Cole, liigh-mmded son of Wilham Pawley jr., 

British farmer in Kenya, East Africa, comes home, after 

four years in London, to find that much has changed, 

particularly in racial relations. Cole's pronounced feelings 

for humanity are swept aside by the more fervent 

practitioners of violent action on both sides of the towering 

man-made fence. His parents' prejudices aren't any 

better than their servants' reticence and matters seem 

brewing indeed for an emotional blowoff, between the 

Britons and the Africans. During an eerie, stormy "night 

of the long knives," Cole is ruthlessly killed. Muriel 

Smith, the family's seemingly faithful cook, is unmasked 

as the uprising's secret leader. The story ends with a 

hope for better conduct and feelings. 

EXPLOITIPS: 

Muriel Smith, best remembered for Broadway delineation 

in "Carmen Jones." is heard with a number of 

interpolated tunes; there's a selling angle tied to community-conscious 

radio di.sc jockeys. Get racial discussions 

going, from the motion picture angle, of course. 

In the local press, detailing how the screen can best serve 

the good feelings. 

CATCHLINES: 

Africa Ablaze! Seething With Searing Emotions! . . . 

He Came Home to Find Hate. Death! ... A Lesson in 

Hate—No Holds Barred 

' 

! No Emotions Hidden 

THE STORY: 

"Ride the Wild Surf (Col) 

In Hawaii's Oahu beach, where the waves are gigantic, 

Fabian, Tab Hunter. Peter Brown and Jim Mitchum, the 

latter one of the world's best wave-riders, train for the 

season's big sui'f competition with no thought for their 

future until Fabian meets Shelley Fabares. Tab becomes 

interested in Susan Hart, whose mother, Catherine Mc- 

Leod, is resentful of "beach bums," and Peter is intrigued 

by Barbara Eden, a wealthy girl who practices judo 

. tricks. Fabian's whole interest is winning the surf competition 

but Tab tries to win over Susan's mother—and 

finally does, while Brown injures his ribs and decides to 

stay out of the surf with Barbara. In the surf competition, 

Mitchum and Fabian fight it out to the end. 

Mitchum gives up at last and the exhausted Fabian is 

declared champion. 

EXPLOITIPS: 

Make tieups with sports shops for window displays of 

the various young stars wearing swim suits or carrying 

surf boards, also a tiein with travel agencies for trips to 

Hawaii. Shelley Fabares is a regular on the popular 

"Donna Reed Show" on TV w'hile Barbara Eden was in 

"The Brass Bottle" and "The 7 Faces of Dr. Lao." 

CATCHLINES: 

Surfing and Romancing in Hawaii's Beautiful Beaches 

the Surf Is High and the Beaches Are Warm 

and Sunny . . . Fabian, Tab Hunter and TV's Lovely 

Shelley Fabares in a Picture of Outdoors Romance and 

Adventure. 

THE STORY: "Gone Are the Days" (T-L) 

Ossie Davis, a self-ordained Negro preacher, retui-ns 

to Georgia with the intention of getting $500 to turn a 

barn into an integrated church. Realizing that Sorrell 

Booke, a bigoted oid land-owner, is holding a legacy for 

his dead cousin, Davis brings along a pretty domestic, 

Ruby Dee, to pose as the cousin and claim the legacy. 

Booke, who has long kept his cotton-picking servants in 

terror, is reluctant to part with the money although his 

liberal son, Alan Alda, believes all men are created equal 

and is anxious to help Davis. The nervous Ruby mistakenly 

signs her real name on the receipt for the $500 

and Booke gets the sheriff after Davis. With Alda's help, 

Davis gets his money and Booke has a heart attack. 

EXPLOITIPS: 

Although the new title is a more saleable one, theatregoers 

who enjoyed the play, "Purlie Victorious" on Broadand 

in Chicago should be informed that this is a lilm 

* 

version with Ossie Davis and Ruby Dee recreating their 

original roles. Davis was recently featured in "The 

Cardinal" and "Shock Treatment" while Ruby Dee was 

in the fUm, "The Balcony." 

CATCHLINES: 

A Modern-Day Fable Told in Fun—With Malice Toward 

None Or, at Least, Very Few ... A Satu-ical Comedy 

Dealing With the Vital Social Issues of Our Times . 

Purlie Victorious, a Man Who Poured Out tne Joy of Life 

to the World. 

THE STORY: "The Walls of Hell" (Hemisphere) 

During the final days of the battle of Manila in 1945, 

a guerilla unit under the command of an embitterea 

American (Jock Mahoney) has been holding a iront line 

position while the U.S. artillery pounds the walls of 

Intramuros, the ancient fort occupied by the Japs and 

tneir captive Filipino inhabitants. Mahoney's guerillas 

bring in Fernando Poe jr., a Filipino who has managed 

to escape the fort through a sewer. AUliough Poe dislikes 

Americans because of their surrender at Bataan, he 

aids guerillas into the sewers where they decide on a 

plan to evacuate some of the Filipinos. During the 

furious fighting. Mahoney is briefly reunited with his 

Filipino wife, whom he had thouglit dead. Many of the 

fighters on both sides are killed before Mahoney and 

Poe lead the American troops into the Japanese held fort. 

EXPLOITIPS: 

Stress the authenticity of the picture, which was filmed 

on the actual locations of the battle of Manila in 1945. 

Invite any American or Filipino who was in that conflict 

to be guest of honor at the first showing. Jock Mahoney, 

who has pla.ved in many action films, was "Tarzan" in 

"Tarzan Goes to India" and "Tarzan's Three Challenges," 

the two most recent MGM films in the famed series. 

CATCHLINES: 

The Blazing Saga of the Liberation of Intramuros, the 

Walled City of Manila . No-Surrender Policy 

ICills 10,000 Filipinos Trapped in Intramuros. 

BOXOFFICE BookinGuide Aug. 10, 1964

. Interested 

New 

I 

cated 

I 

>: 20c per word, minimum S2.00. cash with copy. Four conscculivo insertions lor price 

ee. CLOSING DATE: Monday noon preceding publication date. Send copy 

nswers to Box Numbers to BOXOFTICE, 825 Van Brunt Blvd., Kansas City, Mo. 64124. 

HELP WANTED 

jger for de luxe first run mdoor Beat Buysl Simplex E7 Mechanisms, 

southern New England. Must have guarcnteed 6 months, $449.50 pair; 3-unit 

Aulomaticket register, $195.00: 918 Photocells, 

jnce, good references. Boxoftice, 

first quality, $3.95; Anything you 

need? Star Cinema Supply, 621 West S5th 

xg*r. experienced indoor. Midwestprelerrea. 

Fast de luxe shoppi.ig 

operation. Expanding company, 

omplete resume first letter. Adc^ress 

Oftice Box 285, Florissant, Missouri. 

S HEPRESENTAnVEl Outdoor Adtg 

Service. Compensation comate 

with ability. Protected territory. 

Vide Company, Chetek. Wise. 

POSITIONS WANTED 

ici manager or manager presently 

ed. 21) years experience, 48 years 

showing gross profits, 

ce, 9909. 

rianced General Manager & Film 

Family, College. Age 42. Boxoflice, 

ulive General Manager, experienced 

phases of theatre business, availeek 

night and all day Saturday and 

/, Boxoffice, 9921. 

SOUND PROJECTION 

lAINTENANCE MANUAL & 

NTHLY SERVICE BULLETINS 

YOU INTEHESTED IN SAVING 

f? Belter Projection & Sound? 

S MONTHLY SERVICE BULLETINS 

MAINTENANCE MANUAL can do 

YOU iu,' oi... l.-,v .rsnts a week! 

dati 

ips. 

rs, generators, lensi 

nd new Xenon lamps. Data on leadokes 

of sound equipment, plus 

e on Servicing Sound Equipment" 

Qonth- Service data on amplifiers, 

and soundheads, plus schematics 

rs 

month For the PROJECTIONIST, 

TOR .^HP REPAIRM.^N Bulletins 

.ed monthly. Service Manual and 

13 ior one year, only S7.95,- Canada 

Foreign SIO. P.O. Cash or check, 

IDs. WESLEY TROUT, Editor, Pub- 

Knox Bldg., P.O. Box 575, ENID, 

:OMA. 73701. 

GENERAL EQUIPMENT USED 

Street, New York 10019. 

All-rugs-equipment, seats, air conditioners, 

booth, stage. Everything in Criterion 

Theatre, Oklahoma City. Devarn Esper, 

4301 N. 56th Place, Phoenix, Arizono. 

Phone 947-4036. 

GENERAL EQUIPMENT NEW 

: iMig 

Negative Carbon Savers 

v.ii.m 

intensity ,']:;.].. o-ii 1 

'>" 

i3 

KIRKS CO., 2111 Northland Rd , B 

more, Md. 21207, 

EQUIPMENT FOR SALE 

Vacating warehouse, sacrificing equipment 

from twenty theatres. Projection, 

sound, lamps, generators, lenses, concession, 

turnstiles, seats, etc. Write us your 

needs or bring truck and cosh. Standard 

Amusement Co., Inc., 207 W. Market St. 

Greensboro, N.C., 27401. 

EQUIPMENT WANTED 

Wanted used or new 750 watt car heaters. 

Would remove car heater installation. 

Wanted late model cor speakers 

clso late model theatre seats and 5" hub 

aluminum reels. Two Brenkert Enarc 

Lamps tor sole. Write Boxoffice No. 9d93. 

I6mm movie camera and sound projector; 

also, 35mm films. John W. Wertz, 

RD No. 1, Box 161, South Fork, Penna. 

Wanted: Ashcrait or Excelite 135 amp. 

3mps and booth equipment. Harry Melher 

Enterprises, 3238 W. Fond du Lac 

ivenue, Milwaukee, Wisconsin, HI 2-5020. 

Acme Simplex Bases, RCA 201 

Any condition. Boxoffice, 9912. 

projectors. 

Wanted, Screen—Like New Condition, 

no holes, stains, or tears. Minimum 16'x 

36*, Maximum 20'x45'. 213-FR-90953 Miller, 

3401 Crest Drive, Manhattan Beach, Cali- 

DRIVE-IN THEATRE EQUIPMENT 

For sale 

LCLfflRinG HOUSf 

THEATRES FOR SALE 

De lux* neighborhood. 900-8eat theai 

metropolitan Dallas, Texas, heavily populated 

in 

area. Excellent widescreen, Cine- 

moScope, Stereophonic equipment, lucrative 

concession. Su

90°i of the new heater installatiens in 1963 were Golden Hot-Shots. For complete information, write to us today. 

The Golden Hot-Shot Heater 

circulates more heat faster and 

requires less maintenance 

than any other drive-in theatre heater. 

If you doubt this statement, 

ask any of the following exhihitors. 

(Partial list 

of Golden Hot-Shot installations) 

Clappison Drive-In, Hamilton, Ont. 

Twilite Drive-in, London, Ont. 

Northwest Drive-ln, Toronto, Ont. 

Billikin Drive-ln, Anctiorage, Alaska 

Automotive Drive-ln, Fremont, Calif. 

Coliseum Drive-ln, Oakland, Calif. 

El Rancho Drive-ln, San Jose, Calif. 

Geneva Drive-In, San Francisco, Calif. 

Monte Vista Drive-ln, Mountain Viev^r, Calif. 

Mission Drive-ln, Daly City, Calif. 

Moffet Drive-ln, Mountain View/, Calif. 

Parkway Drive-ln, Petaluma, Calif. 

101 Drive-In, San Rafael, Calif. 

49'r Drive-ln, Del Paso Hts., Calif. 

Rancho Drive-ln, San Pablo, Calif. 

Redwood Drive-ln, Redwood City, Calif. 

Sky View Drive-ln, Salinas, Calif. 

Starlite Drive-ln, North Sacramento, Calif. 

Salinas Auto Movies, Salinas, Calif. 

Hilltop Drive-ln, Richmond, Calif. 

Star-Vue Motor Movies, Santa Rosa, Calif. 

Tropicaire Twin Vue Drive-ln, San Jose, Calif. 

Vallejo Drive-ln, Vallejo, Calif. 

West Lane Drive-ln, Stockton, Calif. 

Winchester Drive-ln, Campbell, Calif. 

Fox Centennial Drive-ln, Littleton, Colo. 

Monaco Drive-ln, Denver, Colo. 

Candlelite Pix Twin Drive-ln, Bridgeport, Conn. 

Bowl Drive-ln, West Haven, Conn. 

Hartford Drive-ln, Newington, Conn. 

Danbury Drive-ln, Danbury, Conn. 

Meadows Drive-ln, Hartford, Conn. 

Milford Drive-ln, Milford, Conn. 

Norwalk Drive-ln, Norwalk, Conn. 

Norwich-New London Drive-ln, Uncasville, Conn. 

Pike Drive-ln, Newington, Conn. 

Ellis Drive-ln, New Castle, Del. 

Price's Corner Drive-ln, Wilmington, Del. 

Sky-Vu Drive-ln, Idaho Falls, Idaho 

Nampa-Caldwell Drive-ln, Nampa, Idaho 

Sunset Drive-ln, Salmon, Idaho 

Belaire Drive-ln, Granite City, III. 

Dundale Drive-ln, East Dundee, III. 

Halsted Outdoor Theatre, Chicago, III. 

Harlem Avenue Outdoor Drive-ln, Chicago, III. 

Shop City Drive-ln, East St. Louis, III. 

Lake Park Drive-ln, Muncie, Kan. 

Charles Bowles Jaxon Drive-ln, Jackson, Ky. 

Kenwood Drive-ln, Louisville, Ky. 

Pike 27 Drive-ln, Cold Springs, Ky. 

Southland 68 Drive-ln, Lexington, Ky. 

Twilight Drive-ln, Louisville, Ky. 

Carlin's Drive-ln, Baltimore, Md. 

Elwood Drive-ln, Hagerstown, Md. 

Ritchie Open Air, Glen Burnie, Md. 

Super 170 Drive-ln, Odenton, Md. 

Valley Drive-ln, Baltimore, Md. 

Lynn Open Air, Lynn, Mass. 

Meadow Glen Twin Drive-ln, Medford, Mass. 

Memorial Avenue Drive-ln, W. Springfield, Mass. 

Plainville Drive-ln, Plainville, Mass. 

Riverdale Drive-ln, W. Springfield, Mass. 

Wamesit Drive-ln, Tewksbury, Mass. 

Battle Creek Auto, Battle Creek, Mich. 

Bel Air Drive-ln, Detroit, Mich. 

Algiers Drive-ln, Wayne, Mich. 

Gratiot Drive-ln, Roseville, Mich. 

Jolly Roger Drive-ln, Detroit, Mich. 

Lakes Outdoor Theatre, Linden. Mich. 

Miracle Mile Drive-ln, Pontiac, Mich. 

Twilight Drive-ln, Saginaw, Mich. 

Troy Drive-ln, Troy, Mich. 

Town Drive-ln, Detroit, Mich. 

Sky Drive-ln, Adrian, Mich. 

U.S. Drive-ln, Flint, Mich. 

Lucky Twin Drive-ln, Minneapolis, Minn. 

Fairyland Drive-ln, Kansas City, Mo. 

Holiday Drive-ln, Overland, Mo. 

North Drive-ln, St. Louis, Mo. 

South Twin Drive-ln, St. Louis, Mo. 

Sold Internationally Thru Theatre Supply Dealers 

Benton Drive-ln, Ft. Benton, Mont. 

Skyview Drive-ln, Omaha, Neb. 

Midway Drive-ln, Reno, Nev. 

Atlantic Drive-ln, Pleasantville, N. J. 

Super 130 Drive-ln, Leavittown, N. J. 

Walter Reads Drive-ln, Oakhurst, N. J. 

Starlite Drive-ln, Glouchester, N. J. 

Newark Drive-ln, Newark, N. J. 

Circle Drive-ln, Maple Shade, N. J. 

Fiesta Drive-ln, Las Cruces, N. M. 

Sky Vu Drive-ln, Silver City, N. M. 

Tri-C Drive-ln, Albuquerque, N. M. 

Acme Auto Theatre, Fairfield, Ohio 

Canal Road Drive-ln, Cuyahoga Heights, 

Dixie Drive-ln, Dayton, Ohio 

Ferguson Hills Drive-ln, Cincinnati, Ohio 

Frerriont Drive-In, Fremont, Ohio 

Howland Drive-ln, Niles, Ohio 

Miracle Mile Auto Theatre, Toledo, Ohio 

Mt. Healthy Drive-ln, Mt. Healthy, Ohio 

Ramona Drive-ln, Hamilton, Ohio 

Springmill Drive-ln, Mansfield, Ohio 

Summit Drive-ln, Cleveland, Ohio 

Torch Drive-ln, Reynoldsburg, Ohio 

Sherwood Drive-ln, Dayton, Ohio 

Exton Drive-ln, Exton, Pa. 

Chester Pike Drive-ln, Eddystone, Pa. 

61st Street Drive-ln, Philadelphia, Pa. 

Prov-Paw Drive-ln, Providence. R. I. 

Route 44 Drive-ln, Smithfield, R. I. 

Shipyard Drive-ln, Providence, R. I. 

Amity Drive-ln, Ephraim, Utah 

Big See Drive-ln, Brigham City, Utah 

Mt. Vernon Drive-ln, Alexandria, Va. 

Sunset Drive-ln, Woodbridge, Va. 

Crab Orchard Drive-ln, Beckley, W. Va. 

Beckley Open Air Theatre, Bcckley, W. Va. 

Highway 15 Drive-ln, New Berlin, Wis. 

41 Twin Outdoor Drive-ln, Milwaukee, Wis 

Lusk Drive-ln, Lusk, Wyo. 

1214 Cherry St. • Toledo, Ohio 43608 

SPEAKERS . HEATERS . JUNCTION BOXES • CASH CONTROL SYSTEMS . SOUND SYSTEM

Boxoffice-August.10.1964

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