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AUGUST 31, 1964<br />

This is YOUR hospital! The facilities of the Will Rogers Hospital and O'Donnell Research Laboratories are<br />

dedicated to the cure and prevention of respiratory ills tor all employes in the entertainment industry,<br />

including members of their families. Those who have made use of these remarkable facilities and services<br />

have expressed unbounded gratitude, recent examples of which are cited on the editorial page in this issue.<br />


telioMl Nnn P>«« ol AM CdlliMii

^pl^<br />

^:^^^<br />


1964 Motion Picture and Concession Industries Trade Show<br />


LATELY?<br />

(foii cm do plMif-l)(i aikndbuj tk,<br />


AND<br />


SIT DOWN with the Top Showmen of the Country and Join<br />

in Discussions of Vital Industry Problems and Listen to Experts<br />

in the Fields of Merchandising, Concessions, Pay TV,<br />

Film Buying — In Fact, Everything that Concerns You and<br />

Your Business. SEE the Latest in<br />

Equipment.<br />

Concession Products and<br />

ENJOY the Exciting Social Events Every Evening. FOR THE<br />

LADIES There Will be a Thrilling Round of Activities.<br />

^01 'Hmwciiiou, Vie/jiAtMXi/jtii,<br />

Mute oi 7liou<br />


1501 BROADWAY, NEW YORK 36, N.Y. • LONGACRE 3-6238<br />


\ \ /<br />


I<br />

S<br />

rciSe (^tAe "J/io^ion T^tctt^mi^ //tduit^<br />


^<br />

in Nine Sectional Editions<br />

S H L Y E N<br />

Chief and Publisher<br />

M. MERSEREAU, Associate<br />

blishcr & General Manager<br />

fEN Managing Editor<br />

iZE Field Editor<br />

rCHER. . Equipment Editor<br />

:HL0ZMAN, Business Mgr.<br />

Offices: 8.15 Viui Briiiil Ultd .<br />

i, .Mo. U41'J4. Jresf Sliljcli.<br />

ilur; .Murrls Scliloznmii. Busit:<br />

llutli Kiazi-, Kldd Edllor;<br />

«. Editor Tlw .Modem llKalio<br />

epllone Cllestiiul 1-7777.<br />

rices: vy>l> Sixth Ave, Kocker.<br />

New Yorli. N.Y. 1002U.<br />

Mtrsercau. Associate rublishcr<br />

Manaiter: Friuilt Leycndeckcr.<br />

Teleptlone COlumOws 5-6370.<br />

cm: Eilllorlal—920 N. Mkli-<br />

Chli-jiKo 11, 111.. Frances B.<br />

wne SL'perior 7-3972. Adver-<br />

1 Norili Lincoln, Louis Dldler<br />

roderu'll. Telephone Ujngbeach<br />

'ices: u:i62 Hollywood Blvd.,<br />

Callt. 90028. Syd Cassyd.<br />

Ollyviood 5-1186.<br />

ce—Anthony Gruner, 1 Wood-<br />

Finchley, N. 12. Telephone<br />

13.<br />

EB.N THB.\TliE Section is Inbe<br />

first Issue of each montli.<br />

S. Cunners, 140 State St.<br />

.MIddleton, Lucliie U 198 NW.<br />

George Browning, 208 K.<br />

ly Livingston, 80 Bo>lston.<br />

V. Ward .Marsh, Plain Dealer.<br />

Fred Oestreicher, 52% W.<br />

sadway.<br />

lie Ouliian. 5927 Winton.<br />

ice Marshall, 2881 S. Oitrry<br />

: Pal Cooney. 2727 49th St.<br />

F. Heves. 906 Fox Theatre<br />

)odward 2-1144.<br />

aien M. Wldem. ClI 9-8211.<br />

: Norma Geraghty. 436 N.<br />

t.<br />

Robert Cornwall. 1199 Edge-<br />

'n. H.: Guy Langley. P.O.<br />

'<br />

'<br />


Proposes 2-Pomt Plan<br />

To Halt Blind-Bidding<br />

OCEAN CITY, MD.—A two-point plan<br />

aimed at elimination of blind-bidding<br />

practices and providing<br />

"equitable opportunities<br />

for both sides<br />

to operate in their<br />

own best interests"<br />

'" ' "/, has been submitted to<br />

(j<br />

I - -\ distribution execu-<br />

~<br />

tives by the joint<br />

_V*|^^^ Allied States Ass'n-<br />

JL<br />

^^^^<br />

^^^^ ^^H Theatre Owners of<br />

^<br />

^^^^^ % ^^M America executive<br />

^^^^^kl^^^l John<br />

I^^^Av^^H Stembler, TOA chairman<br />

of the board, revealed<br />

Tuesday i25i<br />

at the annual convention of the Maryland<br />

Theatre Ass'n here.<br />

The plan provides: H No distributor will<br />

ask for bids on any picture which has not<br />

been given a tradescreening, and 2) No<br />

distributor will ask for bids on any picture<br />

for a holiday run prior to 90 days of playdate.<br />

"We are now awaiting an answer from<br />

distribution," Stembler said, "and are<br />

hopeful that, through this personal and<br />

informal approach, progress can be made in<br />

killing this unfair method of doing business.<br />

If this happens, then we can proceed<br />

with other equally aggravating conditions.<br />

Naturally, we prefer to work out our problems<br />

within the industry. But. if not, we<br />

must look to other avenues for relief."<br />

Pointing out that the exhibitor's principal<br />

job is to fill seats, Stembler said, "When<br />

they're always occupied, our frustrations<br />

become less severe and le.ss important."<br />

Despite the lack of time available for<br />

making constructive and new progress on<br />

selling tickets, he added, "We exhibitors<br />

have always maintained a spirit of optimism<br />

and enthusiasm, despite adversities<br />

we constantly face."<br />

Generally, he continued, business has been<br />

very good in most areas of the country.<br />

"Of very great importance and most encouraging,<br />

however, is the trend of increased<br />

attendance," he said. "You all<br />

know that for years we were losing patrons<br />

while the gross income stayed somewhat<br />

constant because of increased admission<br />

prices. So the current trend is welcome<br />

news and music to our ears as long<br />

as we keep up the momentum. And this<br />

takes an orderly flow of good quality<br />

product."<br />

Stembler told the convention delegates<br />

that Jack Armstrong. Allied president, and<br />

John Rowley, TOA president, after meetings<br />

with major distribution heads, found<br />

the consensus was that "the blind-bidding<br />

practice was unfair, evil and not in the<br />

best interest of the industry. All were quick<br />

to point out their own problems and each<br />

agreed to consider any fair and reasonable<br />

proposal if the others would go along." he<br />

said. The two-point plan was the result.<br />

"Visiting each company is time-consuming."<br />

Stembler continued. "That Is why<br />

faster progress could be achieved with an<br />

all-industry conference which I proposed<br />

at the convention of our Virginia unit."<br />

Such a conference, he said, would not be<br />

a "one-shot" deal. "I see it as an established<br />

vehicle, a sort of national board<br />

which would meet at least four times a<br />

year—and more frequently if necessary.<br />

It would certainly be an improved communications<br />

system for the industry,<br />

functioning as the proper machinery for<br />

clearing up misunderstandings and maintaining<br />

a continuous means of exchanging<br />

views on a businesslike basis."<br />

The proposals, he continued, are aimed<br />

at the sole objective of improving the economic<br />

health of the industry. "We must<br />

make a strong effort for constructive action<br />

on an all-industry program and establish<br />

rules of the game," he said, adding, "Consideration<br />

must be given, too. for some<br />

form of outside mediation in the event the<br />

industry can't do it themselves."<br />

Stembler asserted that lawyers would<br />

find reasons for the film companies not to<br />

participate in such plans and said, "As you<br />

may know, they are reluctant to sit down<br />

and talk with competitors on controversial<br />

matters.<br />

"Therefore," he continued, "we may need<br />

the assistance of outside agencies to help<br />

us make a start toward some of our goals."<br />

Stembler also revealed that TOA is concerned<br />

with the matter of theatre manpower<br />

and is studying an educational and<br />

training program for the development of<br />

theatre managers. "Details are in the<br />

formative stage." he said, "but our aim is<br />

to create a school for the proper training<br />

of our future theatre executives." The organization<br />

hopes to announce the program<br />

at its Chicago convention, he said.<br />

In a meeting of the Maryland Ass'n<br />

board three new members were named:<br />

Glenn Norris and Dave Ginsburg of Washington,<br />

D.C., and Ed Rosenfeld of Silver<br />

Springs, Md.<br />

Rowley Continues Appeal<br />

For Industry Conierence<br />

PLYMOUTH, MASS.—Speaking before<br />

the annual convention of Theatre Owners<br />

of New England at the Mayflower Hotel<br />

here Wednesday i26>, John H. Rowley,<br />

president of Theatre Owners of America,<br />

reiterated his appeal for an all-industry<br />

conference as an improved communications<br />

system for the industry "functioning as the<br />

proper machinery for clearing up misunderstandings<br />

and maintaining a continuous<br />

means of exchanging views on a<br />

businesslike basis."<br />

Rowley and Jack Armstrong, president of<br />

Allied States Ass'n, also revealed from New<br />

York the text of the propo.sed rules governing<br />

competitive bidding, which were<br />

outlined at the Maryland Theatre Ass'n<br />

convention by TOA board chairman John<br />

Stembler.<br />

UA's Six-Monlh Net<br />

Tops Annual Record<br />

i<br />

NEW YORK—United Artists net earn-'<br />

ings for the first half of 1964, at $4,509,000,<br />

exceeded not only that of any other previous<br />

such period in the company's history,<br />

but also topped the net earnings foi<br />

any previous entire year, it was announcec<br />

here Monday i24i by Robert S. Benjamin<br />

chairman of the board, and Arthur B<br />

Arthur B. Krim<br />

Robert S. Benjainij<br />

Krim, president.<br />

The record six-month figm-e compare),<br />

with net earnings of $802,000 for the firs<br />

half of 1963, and is equal to $2.36 per shar,<br />

on the 1.914.450 shares outstanding Jun<br />

27. compared with 42 cents for the 196<br />

period. Worldwide gross for the 1964 pe<br />

riod, Benjamin and Krim reported, wa<br />

$88,877,000, compared with $49,971,000 i<br />

1963.<br />

The United Artists executive said th<br />

upward trend is continuing in the thir'<br />

quarter due to outstanding results on<br />

number of releases, including "A Har<br />

Day's Night." "A Shot in the Dark" an'<br />

the general release of "It's a Mad, Mac'<br />

Mad. Mad World."<br />

Subscription TV Suspends<br />

All Production Activities<br />

LOS ANGELES— Subscription Televisioi<br />

Inc.. has halted production activities b<br />

those firms producing exclusively for tfc<br />

medium "for a short hiatus dui'ing whic<br />

the viewing habits of the firm's subscrit<br />

ers during the first month of operatitf<br />

will be very closely studied." a statemeii<br />

from the company announced this wee;<br />

Quoting Sylvester L. "Pat" Weaver, pres<br />

dent of STV, the statement said: "We ai<br />

attempting to develop and experiment wit<br />

new forms. When people pay for what th«<br />

wish to see in a medium, we want to stuc<br />

and evaluate very closely what they loc<br />

at."<br />

" 'Since recently acquiring sizable blocl'<br />

of first-run motion pictm'es from four mi<br />

jor studios, signing contracts with the I><br />

Angeles Lakers and the San Francisi<br />

Warriors, and negotiating contracts wit<br />

the Athletic Ass'n of Western Univers<br />

ties for total coverage of their sports a>.<br />

tivities. our programing m'gency hi<br />

abated somewhat.' Weaver added. He enl<br />

phasized, however, that STV will contini.<br />

to acquire programing from various firn'<br />

and producers throughout the world."<br />

Thomas F. Grecnhow, vice-preside:;<br />

STV Programs, Inc., and assistant to V><br />

ver, has been named head of all STV pi'<br />

gram production. Merritt W. "Pete" Ba<br />

num jr., continues as vice-president<br />

charge of program planning and U<br />

Mindling, also a vice-president, is direct<br />

of talent.<br />

BOXOFFICE August 31, 19'

I Tuesday.<br />

ew Horizons in Showmanship<br />

) Be Featured at TOA Meeting<br />

;W YORK—Successful busiiicss-buildand<br />

merchandisiriK, under the title.<br />

Horizons in Showmanship," will be<br />

/<br />

lighlight feature of the Theatre Ownannual<br />

convention at<br />

)f America 17th<br />

Conrad Hilton Hotel in Chicago Sepler<br />

29-October 2, TOA president John<br />

,owley announced this week. "Produc-<br />

•<br />

of the showmanship session, schedfor<br />

Thur.sday 'Oct. 1> morning in the<br />

rnational Ballroom, will be handled by<br />

onal General Corp. of California and<br />

rstate Theatre of Dallas, with E. J.<br />

lb. Indianapolis, and James Singleton,<br />

lett. Mo., participating,<br />

iwley also revealed that panels have<br />

designated for the drive-in and small<br />

1 "Answer Sh-ps." Small town opera-<br />

; will be discu.s.sed Wednesday (Sept.<br />

morning, with the panel consisting of<br />

;s E. Cook. Maryville. Mo.: Roy Sooper,<br />

Francisco: William Dalke. Woodstock,<br />

K. K. King. Searcy. Ark., and A. L.<br />

il sr.. Meridian. Miss. The drive-in seson<br />

Friday lOct. 2i morning will be<br />

jrated by Malcom O. Green. Boston, asi<br />

by panelists George A. Brehm. Balti-<br />

;; Ben Cohen. Cincinnati, and Russell<br />

;enson. Milwaukee.<br />

16 opening business session on Tuesday<br />

will be highlighted by consideration<br />

lie growing importance of the youth<br />

cet in a speech by Eugene Gilbert,<br />

dent of Gilbert Youth Research. Inc.<br />

:ill discuss both weaknesses and strong<br />

ts displayed in the past by producers<br />

exhibitors in efforts to capture a bigger<br />

;ntage of the youth market. He also<br />

outline what the future holds for<br />

ling and retaining patronage among<br />

school and college students and young<br />

ts. The Gilbert organization is the<br />

)t and largest marketing research<br />

p in the youth field, with more than<br />

10 interviewers on its staff from coast<br />

aast.<br />

)wley also announced the selection of<br />

other speakers: Arnold Picker, execullied<br />

Board Meeting<br />

ailed for Sept. 22-24<br />

Detroit — The Allied States Ass'n<br />

s scheduled its 1964 fall board of<br />

rectors meeting for September 22-<br />

Wednesday and Thursy)<br />

at the Pfister Hotel in Milwaukee,<br />

fleers and directors of Allied units<br />

ly attend as observers.<br />

The meeting will open with a recepin<br />

and dinner at 6 p.m. on Tuesday<br />

2). Film buyers will meet in closed<br />

ssion that evening.<br />

Suggestions for discussion or conleration<br />

by the board must reach<br />

e executive director by September 10<br />

order to be included In the printed<br />

ogram. For reservations, contact<br />

Iward E. Johnson, president. Allied<br />

leatre Owners of Wisconsin, Suite<br />

66, 161 W. Wisconsin Ave., MillUkee,<br />

Wis. 53203.<br />

tive vice-president of United Artists, will<br />

.speak at the Wednesday luncheon, and<br />

Stuart H. Aarons. chairman of the TOA<br />

legal advisory council and attorney for<br />

Stanley Warner Corp.. will discuss recent<br />

and current legal developments in the industry<br />

at the Thursday breakfast session.<br />

A unique method of presenting displays<br />

on forthcoming product, utilizing the<br />

latest in visual techniques, also will be offered<br />

in place of the flat displays formerly<br />

used by film companies. This year, by<br />

means of slide projection, slides from color<br />

stills will be thrown on three 9xl4-foot<br />

screens above the stage of the main meeting<br />

room. Changes in the displays will be<br />

made periodically.<br />

Rowley said the new method of presentation<br />

would provide distributors an unusual<br />

opportunity to dramatize "what's coming<br />

up" from their companies. Highlight<br />

.scenes from .soon-to-be-relcased films will<br />

be shown Wednesday morning. Each of<br />

the companies has prepared about 20 minutes<br />

of footage for showing to exhibitors<br />

as the principal event of the morning .session.<br />

Rowley added.<br />

Allied Ass'n to<br />

Preview of<br />

Films<br />

See<br />

DETROIT—Major film companies will<br />

host a gala reception and dinner party for<br />

exhibitors attending the Allied States<br />

Ass'n 35th annual convention here October<br />

19-22. convention chairman William<br />

M. Wetsman has revealed. Pollowin'? the<br />

dinner, on Tuesday lOct. 20) evening, exhibitors<br />

will be given an advance peek at<br />

major productions not scheduled for general<br />

release until 1965.<br />

The follow-ing morning, the business session<br />

at the United Artists Theatre will feature<br />

production reels and rushes of 1965<br />

releases now^ in production. Film companies<br />

participating will include Allied Artists.<br />

Buena Vista. Columbia, Metro-Goldwyn-<br />

Mayer, Paramount, 20th-Fox, United Artists,<br />

Universal and Warner Bros.<br />

Special events for women attending the<br />

convention were announced this week by<br />

convention director Milton H. London.<br />

These will include luncheon and fashion<br />

show on Tuesday at the Roostertail supper<br />

club and a guided tour of the Fisher Theatre,<br />

where guests will see a scene from<br />

a new musical comedy starring Buddy<br />

Hackett in rehearsal prior to its Broadway<br />

opening. A Wednesday celebrity luncheon<br />

in the grand ballroom of the Sheraton-<br />

Cadillac Hotel, sponsored by American International,<br />

will be followed by a speech by<br />

Mary Davis Gillies, senior editor of Mc-<br />

Call's Magazine on "Popular Home Decorating."<br />

Thursday morning, the women will tour<br />

the private estate and gardens of Fairlane,<br />

palatial home of the late Henry Ford,<br />

and will be served a catered luncheon. That<br />

afternoon a guided tour of Greenfield Village<br />

will be featured. Variety Club Barkerettes<br />

will be official hostesses, assisted by<br />

the women of the Greater Detroit Motion<br />

Picture Council.<br />

OUTCASTSfrom<br />

all corners<br />

of the world...<br />

3FFICE August 31. 1964

SMMli<br />




I,*.'<br />


., /

.ff^<br />

Jk J^<br />

THE<br />

ACTION<br />

STARTS<br />

IN<br />

OCTOBER!<br />

BOOK IT<br />

NOW!<br />


ECTED BY<br />

\ GORMAN<br />



26<br />

'<br />


Support in Pay TV Battle<br />

Urged by Phil Marling<br />

PLYMOUTH, MASS.—A renewed plea<br />

for "every exhibitor who wants to stay in<br />

business" to support both the Joint Committee<br />

Against Pay<br />

^^^^<br />

TV and the Calir^^H^<br />

foriiia campaign in<br />

^1^ ^<br />

support of free tele-<br />

^_ vision was directed to<br />

^<br />

showmen attending<br />

the Theatre Owners<br />

of New England convention<br />

at the Mayflower<br />

Hotel here<br />

Wednesday < ) by<br />

Philip Harling. director<br />

of the Joint Committee.<br />

Philip Harling<br />

Warning that<br />

should the November 3 initiative vote in<br />

California be defeated, Harling said, "One<br />

company can take over all of the pay TV<br />

entertainment in that state. Look above<br />

you," he pleaded, "watch the horizon, because<br />

if November 3 turns out to be a defeat,<br />

this will be felt in every town and<br />

hamlet wherever there is a theatre. Have<br />

faith in our opposition to pay TV. We have<br />

been at it for almost 12 years. But the<br />

task is yet so great that it will require the<br />

continuing financial and moral help of<br />

every person who owns a single theatre<br />

or a circuit of theatres."<br />

Harling outlined the Committee's efforts<br />

in Toronto, Hartford and, most recently,<br />

in Atlanta, Miami, Houston and<br />

Dallas where, he said, "Telemeter franchises<br />

were granted to an ambitious group<br />

of speculators a month ago.<br />

"The Joint Committee," he continued,<br />

"has never deviated from its objective, to<br />

outlaw all forms of pay TV by legislation<br />

whether by wire or air and by the recent<br />

encroachments of the CATV systems which<br />

scent a good thing if they can latch on<br />

through the back door."<br />

He explained that the Committee does<br />

not object to, nor oppose, CATV systems<br />

that are limited to bringing in difficult<br />

signals from adjacent TV areas. "We do<br />

object most strenuously, however, to these<br />

systems coming into existence for the subversive<br />

purposes of turning them into toll<br />

TV conduits." Pointing out that CATV<br />

applications are being submitted at the<br />

rate of one every day in 40 states, he said<br />

the Committee had been successful in every<br />

case brought to its attention in obtaining<br />

a prohibition against use of the system for<br />

pay TV.<br />

Harling said that in the last 30 days the<br />

Committee had directed criticism to those<br />

distributors licensing product to California's<br />

Subscription Television and he asserted<br />

that, while nine-months' clearance<br />

now is promised, in six months' time, it<br />

might be first-run operation. "Should this<br />

happen, and I am hopeful that it will not.<br />

it would be wise for all exhibitors to start<br />

scouting for new fields of endeavor. "<br />

he<br />

said.<br />

He pointed out that the STV system was<br />

installed without controls, utilizing cables<br />

to avoid FCC jurisdiction. But, he added,<br />

the Commission now has under advisement<br />

not only the cable systems used for pay<br />

TV, but all of the CATV systems in the<br />

U.S.<br />

"They wisely have evaluated the threat<br />

of the complete elimination of free TV unless<br />

and until these other concepts are<br />

properly supervised," he said. "If the<br />

government has the right to extend this<br />

jurisdiction in matters which they feel affect<br />

the public interest, then they have<br />


What I have to say hasn't to do with<br />

any particular picture, but rather with the<br />

distributors and the film companies themselves.<br />

I refer to the recent Aug. 17, 1964<br />

issue of BoxoFFicE, which states on page<br />

five, "Columbia, Paramount. MGM Sell 51<br />

Films to Calif. STV." This, to many of the<br />

exhibitors in the country is not big news.<br />

I think that the handwriting was on the<br />

wall some time ago that this would come<br />

about.<br />

For months, all the big boys could talk<br />

about was the fight against pay TV. You<br />

know the saying. "We want to protect the<br />

exhibitors." etc. Just who are they protecting?<br />

What about all the smalltown exhibitors<br />

in and around Los Angeles and<br />

San Francisco? Most of the pictures just<br />

released to STV have not been shown in<br />

the small situations. What are these small<br />

exhibitors going to do? It doesn't do any<br />

good to fight it. Does it?<br />

And what about exhibitors such as my-<br />

.self? We are not affected directly, true,<br />

but, when our patrons or people in our<br />

area hear that this picture and that picture<br />

have been sold to TV. be it pay TV or<br />

free TV. as far as they are concerned it<br />

was sold to TV. Then people wonder why<br />

the small theatre is in such bad shape.<br />

The big boys know why. For months and<br />

months, they talked out of the sides of<br />

their mouths for pay TV. yet gave everyone<br />

the idea that they were against it.<br />

There is. of course, a lot more that I<br />

could say. But I think I have said enough<br />

now to fix me up good as far as getting<br />

myself hanged. But I don't care. This still<br />

is a free country and I. for one, am going<br />

to voice my opinion regardless of the results.<br />

You may print this letter if you wish.<br />

My main interest was that I wanted you<br />

to know that there are still a few of us<br />

that have some fight in us and we will most<br />

likely go down fighting but, by golly, at<br />

least we will have fought!<br />


Layton Theatre.<br />

Layton. Utah.<br />

the right to limit the return of these sy.-<br />

tems. If the return, like the public utili<br />

ties, is limited to five, six or seven pe<br />

cent, then pay TV wants no part of it an<br />

this is why it is fighting so hard not t<br />

come under FCC jurisdiction."<br />

The number one problem of pay TV, h<br />

continued, is programming. "Whoever con<br />

trols programming controls the viewing<br />

business. If pay TV is allowed to develoj<br />

unchallenging of its economic potentia.<br />

it will control programming," he said, "am<br />

that would be ironic because the most im<br />

portant source of programming in th|<br />

world today is free TV." I<br />


Asserting that it is "hypocrisy" to sugj<br />

gest that exhibitors are trying to deprivj<br />

the public of "some great right the pro<br />

ponents of pay TV want to bestow upo<br />

it," Harling said exhibition is indeed tryin<br />

to keep the public from having to pay fo,<br />

what it now receives on free television.<br />

"What do you really think would hap<br />

pen to the truly great spectaculars, th<br />

truly great dramatic shows now availabl<br />

free to the American public? With pa<br />

television, the public will have the right t<br />

pay for this entertainment which is no'<br />

theirs without cost. "Free television," h<br />

continued, "could never compete with p&^<br />

television for the talent that is currentl<br />

televised. When pay television, as it in<br />

evitably must, goes after the mass marke;<br />

it must utilize entertainment with mas<br />

appeal, entertainment that the public il<br />

privileged to witness without cost today.<br />

"The greatest fiction of all is that pa<br />

TV is inevitable," Harling said, pointing ou<br />

that exhibition is opposed to pay TV pri<br />

marily because of its own interests and thai<br />

all national networks are opposed to i<br />

also because of their own interests and be<br />

cause they realize that pay TV will spe<br />

the death of free television. "If the battl<br />

over pay TV were to be waged on the basi<br />

of the selfish interest of motion picture ex'<br />

hibitors or of the national broadcasters.'<br />

he said, "toll TV would, in fact, be inevlta<br />

ble. The reason that pay TV is not in<br />

evitab'e is because it is in direct conflic<br />

with the interest of the American peopli<br />

The public has been quick to grasp th<br />

underlying economic fact that pay TV f<br />

preparing to seize from them a portion €<br />

the television spectrum which is a grea;<br />

natural resource and to sell it back at !<br />

high price."<br />

;<br />


Harling asserted that if the propagand!<br />

line that pay TV is inevitable is repeat?<br />

over and over again its proponents believthe<br />

public "will begin to accept its in^<br />

evitability and will acquiesce in the con<br />

fiscation of a large portion of the spectrun<br />

This." he charged, "is the greatest hoax o<br />

all."<br />

Reviewing the success thus far of pai<br />

TV. Harling pointed to the first such ex<br />

periment in Chicago 12 years ago. whic!<br />

lasted only several months: to the 195<br />

attempt in Palm Springs, Calif., whlcf<br />

lasted one year: to the Bartlesville experl<br />

ment seven years ago. and to Paramount'<br />

Telemeter installation in Toronto. Of th<br />

latter, he said, an independent .surve<br />

showed only 44.1 per cent of all the sub<br />

scribers saw one show a week: 34.5 pe<br />

cent hadn't paid to see a single show, an<br />

Telemeter income, with 3. .500 homes wirec<br />

"was falling far short of the $2 averag<br />

which Telemeter had stated it would nee<br />

to break even, with 44,000 homes wired.<br />

8<br />

BOXOFFICE August 31, 196

I<br />

I nded<br />

ira. Earnings Rise<br />

2nd 1964 Quarter<br />

EW YORK—Paramount Picluics Corp.<br />

rts estimatt'd consolidated net income<br />

of $1,478,000, or<br />

«gr^ -^ 92 cents per share, for<br />

PP^^^^ the second quarter<br />

u<br />

y<br />

June 28, 1964,<br />

;j1us profit on the sale<br />

ni television station<br />

KTLA in Los Angeles<br />

of $7,527,000, or $4.98<br />

per share, a total of<br />

$9,005,000 or $5.60 per<br />

share, based upon 1,-<br />

607,506 shares outstanding,<br />

it was reeorge<br />

VVeltner ported this week by<br />

George Weltner, Paraint<br />

president. In the same period of<br />

, net income was estimated at $662,-<br />

or 40 cents per share, plus profit<br />

sale of investments of $1,340,000, or 80<br />

s per share, a total of $2,002,000, or<br />

3 per share based upon 1.674,981 shares<br />

1 outstanding.<br />

3r the first six months of 1964, conlated<br />

net income is estimated at $2,-<br />

000, or $1.57 per share, plus profit on<br />

of an investment and the TV station<br />

8,250,000, amounting to $5.13 per share,<br />

)tal of $10,769,000, or $6.70 per share,<br />

iparative net income for 1963 amounted<br />

)1,264.000. or 75 cents per share, plus<br />

fit on sale of investments of $1,785,-<br />

or $1.07 per share, a total of $3,049,000,<br />

11.82 per share.<br />

he consolidated net income for both<br />

includes the results of operations<br />

:s<br />

Plautus Productions, Paramount's TV<br />

luction subsidiary.<br />

he company stated that it expects the<br />

d quarter and foui-th quarter will be<br />

irable. This anticipated business will be<br />

cted primarily by the showings of Jo-<br />

1 E. Levine's "The Carpetbaggers" and<br />

a the general release of Hal Wallis'<br />

cket." as well as the forthcoming Le-<br />

; production of "Where Love Has Gone."<br />

he board of directors of Paramount<br />

voted a quarterly dividend of 50 cents<br />

share on tlie common stock, payable<br />

tember 21 to holders of record Sepber<br />

4.<br />

V Asks Court Permission<br />

Acquire 3 Theatres<br />

:EW YORK—Stanley Warner Corp. has<br />

ed the federal district court for persion<br />

to acquire thi'ee theatres, one each<br />

San Diego, Calif.: Danbury, Conn., and<br />

sbui-g, Va. It told the com-t it has no<br />

atre in San Diego, and that, if its Dany<br />

theatre is granted, it will dispose of<br />

Empress Theatre there or convert it<br />

another use.<br />

5und of Music' Premiere<br />

Rivoli in New York<br />

lEW YORK—"The Sound of Music,"<br />

first of three Todd-AO productions<br />

ich 20th Century-Fox will release next<br />

r on a reserved-seat, two performances<br />

ly basis, will have its world premiere at<br />

Rivoli Theatre in early 1965, according<br />

Joseph M. Sugar, vice-president in<br />

irge of domestic sales. The date will be<br />

lounced later.<br />

Catholic Alumnae Hits<br />

'Adult' Films and Ads<br />

20th-Fox 2nd Quarter<br />

Net Up to $3,395,<br />

NEW YORK—Twentieth Century-Fox<br />

net earnings in the second quarter of 1964<br />

rose to $3,395,000, equal to $1.26 a share,<br />

bringing total net earnings for the first<br />

half of 1964 to $4,931,000, or $1.83 a share<br />

on 2,700.633 shares outstanding, according<br />

to Darryl F. Zanuck, president.<br />

The 1963 second-quarter earnings were<br />

$2,468,000. or 91 cents a share, and the<br />

1963 first-half earnings were $4,760,000, or<br />

$1.76 a share based on the number of<br />

shares now outstanding. Because of the<br />

availability of a previous loss carried forward<br />

into 1963 and into the first and second<br />

quarters of this year, provision for a<br />

federal income tax was not required.<br />

Zanuck expected the favorable trend in<br />

net earnings to continue during the remainder<br />

of the year.<br />

Income from feature pictures and short<br />

subjects during the first half of this year<br />

was $35,588,000. a $3,508,000 increase over<br />

the 1963 figure; features licensed to television<br />

decreased to $8,220,000 from $11,031,-<br />

000, and film series made especially for TV<br />

dropped to $1,083,000 from $2,556,000.<br />

MGM Gets Picture Rights<br />

To Coming Stage Play<br />

NEW YORK — Metro-Goldwyn-Mayer<br />

has acquired film rights to the forthcoming<br />

Alexander H. Cohen musical, "Baker<br />

Street," according to Robert H. O'Brien,<br />

president. MGM Records has the rights to<br />

the original cast album. The play will open<br />

on Broadway in mid-February after a Boston<br />

opening on Christmas night. It is<br />

based on a Sherlock Holmes adventui'e.<br />

Among Cohen's recent credits are Richard<br />

Burton's "Hamlet." "Beyond the Fringe"<br />

and "School for Scandal."<br />

Beverly Hills in 'Sweden'<br />

HOLLYWOOD — Stripper Beverly Hills<br />

has been set by producer Edward Small for<br />

a role in his currently filming United<br />

Artists release, "I'll Take Sweden," starring<br />

Bob Hope, Tuesday Weld, FYankie<br />

Avalon, Dina Merrill and Jeremy Slate.<br />

Miss Hills will do a comedy scene with Hope<br />

in a burlesque theatre sequence.<br />

Proposed New Minimum<br />

Wage Law Invalid<br />

New York — State Supreme Court<br />

Justice Sidney A. Fine on August 25<br />

granted a motion for summary judgment<br />

declaring the city's new minimum<br />

wage law unconstitutional. This law<br />

would raise the present S1.25 hourly<br />

minimum to S1.50 on Oct. 1. State<br />

minimum hourly wage will rise to S1.25<br />

soon. Exhibitors, among other businessmen,<br />

have objected to the proposed hike.<br />

WASHINGTON—A sharp drop in films<br />

classified in the A-I and A-II categories<br />

by the Legion of Decency in the last year<br />

was reported to the golden jubilee convention<br />

of the International Federation of<br />

Catholic Alumnae here by its motion picture<br />

committee.<br />

Mrs. James F. Looram, head of the IFCA<br />

department of motion pictures, reported<br />

that, in the period August 15, 1963-June<br />

18, 1964, 44 films were rated in the A-1<br />

classification, compared with 70 films so<br />

rated in 1963. and 60 were rated A-2, compared<br />

with 71 the previous year. Some 766<br />

features were reviewed and classified, of<br />

which 50 were foreign origin.<br />

The report to the convention, held at<br />

the Sheraton-Park Hotel here, noted the<br />

difficulties in reviewing and rating of<br />

films and said, "The widening variety of<br />

story material and greater depth with<br />

which provocative themes are now being<br />

treated tend to create a sharper divergence<br />

of opinion than ever before."<br />

Deploring the effect of so-called "adult"<br />

films upon youth, the report endorsed advisory<br />

classification and praised the industry<br />

for its expansion of the coverage and<br />

circulation of The Green Sheet. It noted<br />

that film classification measures were introduced<br />

in 12 states and that, although no<br />

state had taken such action, "it is far from<br />

being a dead issue."<br />

Motion picture advertising was attacked<br />

sharply, with the charge that "a prime<br />

qualification for the film ad writer seems<br />

to be a faculty for conjuring snidely suggestive<br />

ideas even in connection with a<br />

significant film of mature but responsible<br />

treatment." The report denounced newspaper<br />

editors who accept such advertising<br />

and charged there must be a vast conspiracy<br />

between newspaper and TV acceptance<br />

editors who publish such copy,<br />

and the public was characterized as silent,<br />

cynical and indifferent.<br />

The committee also attacked film trailers<br />

as "frequently shocking" and added<br />

that "some of these trailers are even entering<br />

into the sanctuary of the home via<br />

television spot commercials."<br />

It urged that educators observe church<br />

directives concerning film education of<br />

youth, and pointed to various Papal directives,<br />

urging renewed interest in such<br />

education.<br />

De Havilland Replaces<br />

Crawford in 'Charlotte'<br />

HOLLYWOOD—Robert Aldrich's gamble<br />

in shooting every scene possible around<br />

Joan Ci-awford, who was ill in the Cedars<br />

of Lebanon Hospital with a case of virus<br />

pneumonia, has paid off. Olivia de Havilland<br />

will replace Miss Ci'awford as Bette<br />

Davis' costar in the production of the Associates<br />

and Aldrich Co., "Hush . . . Hush,<br />

Sweet Charlotte." for 20th Centui-y-Pox<br />

release. Aldrich flew to Europe to discuss<br />

the suspense thriller with Miss De Havilland<br />

and revealed the signing on the 24th,<br />

from Paris. The star reports to Hollywood<br />

at once for costume fittings.<br />

(OFFICE August 31, 1964

24 1<br />

on<br />

24<br />

. Cooper<br />

which<br />

26<br />

by<br />

I<br />

j<br />

Rogers Hospital Story<br />

Now Being Filmed<br />

NEW YORK— Production started Monday<br />

1 a two-reel film in Eastman<br />

Color telling the story<br />

of the Will Rogers<br />

Memorial Hospital<br />

and the O'Donnell<br />

Memorial Research<br />

Laboratories at Saranac<br />

Lake. N.Y.. in<br />

treating and combatting<br />

respiratory ailments<br />

and furthering<br />

research on respiratory<br />

disease. The film<br />

is being produced by<br />

Norman Gluck<br />

Norman E. Gluck of<br />

Universal and directed<br />

by Arthur Cohen, who has served in<br />

this capacity for many Universal short<br />

subjects.<br />

The picture is designed to serve a threefold<br />

purpose: to inform everyone working<br />

in the motion picture, television, radio and<br />

allied entertainment industries about the<br />

hospital and research laboratories and to<br />

show them what is being done in research:<br />

to make these people aware of the fact that<br />

the hospital is theirs and its facilities are<br />

available free of charge to them and their<br />

families if they require treatment of respiratory<br />

ailments, and to provide information<br />

to the general public about the basic<br />

research in connective tissues of the<br />

human lung, with emphasis placed on<br />

studies of these conditions in infants and<br />

children, particularly in regard to chemical<br />

changes in pulmonary elastin with neonatal<br />

development.<br />

Charles Jackson, author of "The Lost<br />

Weekend" and other Hollywood screen<br />

plays and a former patient at the hospital,<br />

will narrate the film for which Gene Wood<br />

has written the script. Prints will be made<br />

available first to film companies and circuits<br />

for special screenings for the industries,<br />

then the picture will be offered for<br />

public theatre screenings and finally for<br />

televi-sion showings across the nation.<br />

Label WOMPI Convention<br />

'Showboat Serenade'<br />

ST. LOUIS—The 11th annual convention<br />

of the Women of the Motion Picture<br />

Industry International, scheduled for September<br />

18-20 at the Chase Park-Plaza<br />

Hotel will be known as the "Showboat<br />

Serenade." Members of 17 local WOMPI<br />

chapters will assemble.<br />

New WOMPI clubs to be welcomed at<br />

their first convention will be Chicago,<br />

chartered earlier this year, and Cleveland,<br />

chartered in 1963. Climaxing the convention<br />

will be the installation banquet Saturday<br />


ut<br />

"<br />

'<br />

orton Briefs Exhibitors on Plans<br />

5 Exploit Button and Others<br />

SW YORK—At a luncheon for exhibidaily<br />

newspaper and tradepress repitativcs<br />

on August 25. producer Ron<br />

,on. president of Gorton Associates, exled<br />

his plans for the exploitation of his<br />

picture. "Panic Button." and three<br />

r films forthcoming during the next<br />

He added that it was his intention<br />

rove to his investors that his company<br />

the nation's exhibitors can make a<br />

! profit OB these pictures in that period<br />

ime.<br />

though Gorton feels that a campaign<br />

lid be tailored to a given locale, he bes<br />

that "enthusiasm with showman-<br />

" should dominate the proposed camns.<br />

which should include stunts, huge<br />

cards, radio, television and newspaper<br />

rage, disk jockey promotion via reed<br />

music from the sound track—all<br />

,1-on-the-spot. right -at- the-opening"<br />

of campaigns over and above the<br />

losed national advertising, publicity<br />

exploitation.<br />

irton said "Panic Button" had recorded<br />

;hy grosses in early engagements, citing<br />

Atlanta date where, he said. "We almost<br />

id 'The Unsinkable Molly Brown' in one<br />

;, using a campaign stressing float<br />

des. dancing 'Panic Button' girls, speclar<br />

stunts and hitting the TV. radio and<br />

paper editors and talking up a storm<br />

t the film."<br />

18 producer promised exhibitors "a cam-<br />

I a la Joe Levine, " added that he<br />

d "show you how to cut the edges.<br />

II get the promotion in New York and<br />

Jersey that you're looking for and maybit<br />

more." he continued.<br />

mie Jacon, sales director, said the<br />

opolitan area campaign has been<br />

eted at between $40,000 and $60,000.<br />

a million dollars worth of publicity<br />

cted.<br />

jrton is currently planning his next<br />

U'e. "Jason"— iThe Temporary Life*.<br />

;h will soon go into production and be<br />

ed for the same kind of profit-making<br />

oitation.<br />

:on. Mort Fiiedman, vice-president in<br />

ge of production; and George Skigen.<br />

iitive vice-president, were cohosts of the<br />

neon.<br />

iatron Annual Meeting<br />

proves Stock Benefits<br />

EW YORK—Stockholders of Skiatron<br />

Ironies & Television Corp. approved a<br />

i option for Arthur Levey, president.<br />

he annual meeting August 24 at the<br />

;1 Roosevelt. They also approved an<br />

nsion of stock warrants held by James<br />

ilulvey for 250.000 shares at $4.90 a<br />

'6 and an increase in authorized com-<br />

1 stock from 1.750.000 to 2.500.000<br />

es. and re-elected seven directors,<br />

ciatron has licensed Subscription Telein<br />

of California to use its subscriptionsystem.<br />

16 extension given Mulvey. former<br />

ident of Samuel Goldwyn Productions<br />

a part owner of the Los Angeles<br />

gers basebaU team, was from April 30.<br />

. to April 30. 1972. Levy's option is for<br />

DOO shares at $2.05 a share and is good<br />

'eb. U. 1968.<br />

Youngstein Heads Calif.<br />

Committee for Johnson<br />

HOLLYWOOD— Max E. Youiii;st(ni. independent<br />

film producer, has accepted the<br />

chairmanship of the Motion Picture and<br />

Entertainment Division of the Citizens for<br />

Johnson Committee in California, according<br />

to Curtis Roberts, campaign coordinator<br />

of the Citizens Committee.<br />

Youngstein. producer of the upcoming<br />

Columbia Pictures release, "Fail Safe.<br />

formerly was vice-president of United<br />

Artists.<br />

Youngstein said the motion picture industry's<br />

support of the Citizens Committee<br />

would be in the form of financial assistance<br />

and the voluntary help of many<br />

Hollywood stars, writers and producers.<br />

"Hundreds of leaders in the film industry<br />

have indicated their apprehension over<br />

the possible election of Senator Goldwater<br />

and have expressed a desire to help in any<br />

way they can in the election of President<br />

Johnson," Youngstein said.<br />

Roberts said the Motion Picture and Entertainment<br />

Committee will begin work immediately<br />

under Youngstein and that a<br />

Southern California headquarters for the<br />

Citizens Committee for Johnson will be<br />

opened immediately.<br />

Stockholders Aid Carter<br />

In Republic Corp. Fight<br />

NEW YORK—Victor M. Carter made<br />

marked progress last week in his campaign<br />

to regain control of the Republic Corp..<br />

film processing and appliance manufacturing<br />

company, from Robert L. Huffines<br />

jr.. president head. Seventy-one per cent<br />

of the stockholders voted in favor of increasing<br />

the number of directors, at present<br />

15, ten of whom support Huffines and<br />

five support Carter. Six additional directors<br />

nominated by Carter were then elected.<br />

However, Huffines has brought a suit<br />

in New York Appellate Court charging<br />

that last week's stockholder meeting and<br />

one that preceded it were "invalidly called.<br />

It will be heard in court September 10.<br />

Should the ruling favor Huffines. Carter<br />

may have to wait until the regular stockholders<br />

meeting in April 1965 before making<br />

any fui-ther attempt at control. If<br />

Carter should win in court, then the case<br />

will go to the New York Coui-t of Appeals.<br />

'Lili' to Begin 94th Week<br />

At Trans-Lux Sept. 2<br />

NEW YORK— "Lili" will begin its 94th<br />

week at the Trans-Lux 52nd Street Theatre.<br />

September 2. Metro-Goldwyn-Mayer's<br />

famed musical, which had its world premiere<br />

at the Trans-Lux 52nd Street, March<br />

11, 1953, ran for 93 weeks. Leslie Caron.<br />

Mel Ferrer and Jean Pierre Aumont are<br />

starred.<br />

A special evening performance is<br />

scheduled for September 2. to which New<br />

York newspaper critics, radio, television<br />

and magazine reviewers who attended the<br />

gala premiere in 1953. have been invited<br />

**Vft<br />

4<br />

OFFICE August 31. 1964

cu<br />


'<br />

Warners to Launch Global Campaign<br />

For 'Cheyenne Autumn in October<br />

NEW YORK—Warner Bros, will launch<br />

its worldwide campaign on "Cheyenne<br />

Autumn," the 70mm Super-Panavision<br />

Technicolor picture directed by John Ford,<br />

in October with a four-c'ay celebration October<br />

1-4 in Cheyenne, Wyo.. with approximately<br />

200 representatives of the world<br />

press, radio and television attending the<br />

international press preview there, according<br />

to Richard Lederer, WB vice-pres'-<br />

dent and director of advertising and public<br />

relations.<br />


"Cheyenne Autumn." which was produced<br />

by Bernard Smith from a screenplay<br />

by James R. Webb, based on the book by<br />

Mari Sandoz. will have its world premiere<br />

at the new Warner Theatre in London<br />

October 15. followed by international<br />

openings 'n Italy. Germany and Japan<br />

later in 1964. The first American openings<br />

will not be until late in December, these to<br />

be about seven in number and all reservedseat<br />

roadshow engagements. The first will<br />

be at the new International 70 Theatre in<br />

Denver. December 18. followed by the Pantages<br />

Theatre. Los Angeles, and Loew's<br />

Cinerama, New York City, both December<br />

25, and openings in Chicago, Houston and<br />

two other U.S. cities still to be set around<br />

the Christmas date, Lederer said. Other<br />

U.S. dates will not be until 1965, he pointed<br />

out.<br />

Leonard Samson. Warner Bros, advertising<br />

and publicity director in England,<br />

came to New York on his first visit to the<br />

U.S. to take part in a series of policy planning<br />

meetings on "Cheyenne Autumn" at<br />

the Warner home office during the week of<br />

August 17. Others taking part in the weeklong<br />

meetings were Ernie Grossman, national<br />

director of promotion and exploitation,<br />

and Leonard Palumbo, advertising<br />

and publicity manager of Warner Bros.<br />

International, as well as other domestic and<br />

foreign sales and promotional heads.<br />


The dedication of the Cheyenne Autumn<br />

Trail, over which the heroic Indians made<br />

the epic 1,500-mile survival trek that is recreated<br />

in the Warner Bros, picture, will<br />

take place beside the Oregon Tiail, the<br />

Appalachian Trail and other major routes<br />

of the nation's past. The Cheyenne Autumn<br />

Trail, never previously marked, begins in<br />

Oklahoma and swings north through the<br />

Plains of Kansas and the Rocky Mountains.<br />

Its official dedication coincides with the<br />

four-day celebration in Cheyene October 1-4.<br />

Wyoming's U.S. Senator Gale McGee<br />

iDem.) and Governor Clifford Hanson<br />

I<br />

Rep. I will serve as co-hosts for the fourday<br />

celebration, to which Secretary of the<br />

Interior Stewart L. Udall has been invited<br />

to deliver the dedication address. The governors,<br />

senators and representatives of<br />

Oklahoma, Kansas, Nebraska, South Dakota<br />

and Montana are also expected to<br />

take part in the dedication. Stars of<br />

"Cheyenne Autumn" will add Hollywood<br />

glamor to the event and they will be joined<br />

by Indian tribal chiefs and descendants of<br />

the Cheyennes who first made the trek.<br />

The preview of "Cheyenne Autumn" will<br />

take place at the Lincoln Theatre, Chey-<br />

Richard Lederer, Warner Bros, vicepresident<br />

and director of advertising and<br />

public relations, points the way to the<br />

Cheyenne Autumn Trail during a tradepress<br />

conference, where he announced a<br />

global campaign for "Cheyenne<br />

Autumn," WB release.<br />

enne, which is being specially equipped to<br />

present the big-screen picture. Cooperating<br />

in the event will be the U.S. Department<br />

of the Interior, the Wyoming State<br />

Travel Commission, the Cheyenne Chamber<br />

of Commerce, the Bureau of Indian Affairs,<br />

the National Park Service and other<br />

public and private agencies and organizations.<br />

The Cheyenne Autumn Trail is the subject<br />

of a film featurette Warners is now<br />

producing for presentation in motion picture<br />

theatres throughout the world,<br />

Lederer pointed out.<br />

German-French-U.S. Film<br />

To Star John Ericson<br />

HOLLYWOOD—John Ericson will star in<br />

"Their Last Message," a war story to be<br />

packaged by the actor's own Nicole Productions<br />

and Diamond Artists, Ltd., for<br />

German, French and American coproduction.<br />

Vasco Svetco will produce from a<br />

screenplay by Ursula Koehler. The film<br />

will be made in all three countries mentioned<br />

above, with Ericson in the American<br />

starring role and actors from other countries<br />

to be tested for the rest of the cast.<br />

"Their Last Message" is Ericson's Nicole<br />

Productions second acquisition; earlier<br />

this year he acquired "Aurora."<br />

Sol Siegel Plans to Film<br />

'Chautauqua' in Spring<br />

HOLLYWOOD—Sol C. Siegel, who recently<br />

signed an independent multiple-picture<br />

producing pact with Columbia, will<br />

film "Chautauqua" next spring. Dick Van<br />

Dyke was signed for one of the starring<br />

roles in the film with music. Blanche Hanalis<br />

is now screenplaying "Morally We Roll<br />

Along." a book by Gay MacLarcn. who performed<br />

on the old Chautauqua circuit herself.<br />

The first picture under Sicgel's deal<br />

is "The Richmond Story." Civil War yarn.<br />

Will Rogers to Share<br />

Delroit Torch Fund<br />

DETROIT — The United Foimdation<br />

which conducts the annual Torch drive,<br />

has approved a precedent-setting contribution<br />

of $55,000 to the O'Donnell Research<br />

Laboratory at the Will Rogers Hospital in<br />

Saranac Lake, N.Y.<br />

This is reputed to be the first contribution<br />

by a city Community Chest on an<br />

agency outside its area. The allocation<br />

will be in two stages—$25,000 on December<br />

31 and $30,000 during 1965. Innovations of<br />

the Detroit United Foundation, recognized<br />

as the most successful Community Chest<br />

organization in the country, are frequently<br />

followed by other major community fund<br />

groups. Thus, the donation to the O'Donnell<br />

laboratory will help open the door for<br />

community support of the Variety-spon-'<br />

sored hospital in other cities.<br />

The initiative in this big new source of<br />

support was taken by Detroit Variety Tent<br />

5 under the leadership of past chief barkers<br />

Adolph Goldberg of Community Theatres<br />

and Woodrow R. Fraught of United<br />

Detroit Theatres. They were inspired by<br />

Hi Martin's presentation on the hospital at'<br />

the Variety International convention in<br />

Buffalo in July, and induced Walter Laid-'<br />

law, executive director of the United<br />

Foundation, to send a research team to<br />

Saranac to inspect the hospital. Upon the<br />

favorable report brought back. Laidlaw,<br />

confirmed the allocation.<br />

The amount is three to four times the<br />

highest amount raised in the past by the<br />

entire state of Michigan for the Rogers,<br />

drive. This low figure for Detroit in particular<br />

has hitherto resulted from the cooperation<br />

of the industry in refraining,<br />

from public collections in theatres for the<br />

hospital drive at the request of the,<br />

foundation.<br />

The patience and cooperation are now"<br />

paying off and Variety Club will now su-'<br />

pervise "an intensive drive in the morie.<br />

television, and radio fields, both directly,<br />

for the institutions, and also to develop an<br />

effective movie segment in Torch itself."<br />

Columbia Signs Rossen<br />

For Two More Pictures<br />

NEW YORK—Producer-director Robert!<br />

Rossen. whose production of "Lilith" is'<br />

being distributed by Columbia Pictures this'<br />

fall, has been signed to a new, non-exclusive<br />

two-film deal with the company, lt|<br />

was announced by M. J. Frankovich, first,<br />

vice-president.<br />

,<br />

Rossen 's new pact does not include his^<br />

current Columbia project, which has been<br />

tentatively titled "Cocoa Beach."<br />

Under the Columbia aegis. Rossen made'<br />

motion picture history in 1949 when his<br />

production of "All the King's Men" woni<br />

the Academy Award and the New York,<br />

Film Critics' top honor.<br />

Embassy Sets 'Ape Woman'<br />

As September Release<br />

NEW YORK -Joseph E. Lovuie's "The<br />

Ape Woman." comedy-drama, starring<br />

Ugo Tognazzi and Annie Girardot. will be<br />

placed in national release in September by<br />

Embassy Pictures. The film opens in its<br />

American premiere engagement on Augusti<br />

31 at the Lincoln Art Theatre in New York.<br />

14 BOXOFFICE ;: August 31. 1964

. . "to<br />

. .<br />



TEBSTER chooses to define "sus-<br />

'<br />

pense" as a state of mental<br />

ty.<br />

anxiety: Indecisiveness: lack of<br />

on picture producers know that susnicans<br />

top boxoffice entertainment,<br />

ense brews excitement and excite-<br />

[iieans success in a motion picture.<br />

any other typical exponent of the<br />

!an free enterprise system, the mo-<br />

Icture producer has an affinity for<br />

rcenback. From the days of the<br />

Kleon, when movies first learned to<br />

jrles, to the making of "Fail Safe."<br />

;ers have utilized suspense to recoup<br />

id capital plus a handsome profit.<br />

mR the formative years of motion<br />

;s. the hero, heroine, the archetypal<br />

r. the villain and the vamp constithe<br />

basic dramatis personae. Day in<br />

ay out. the legendary movie family<br />

;d a -substantial number of callers<br />

Ishcd them well by buying tickets at<br />

xoffice. The number of well-wishers<br />

; legion and came to the theatres in<br />

; whenever the adventures of said<br />

family were bathed in cataclysmic<br />

pours of suspenseful action.<br />

he Mack Sennett comedies, suspense<br />

reated out of ordered madness and<br />

ess violence, creating maximum ex-<br />

?nt and minimum plausibility. In<br />

ormula, suspense heightened the hlof<br />

grotesquely burlesqued action<br />

ices.<br />

;k Sennett struck it big at the boxwhen<br />

he discovered a thesau-us of<br />

ter in the cross-eyed Ben Turpin.<br />

yed Ford Sterling, dangling Louise<br />

da. cadaverous Slim Summerville and<br />

itanic Fatty Arbuckle. Dead -panned<br />

r Keaton, heavy mustachioed Chester<br />

In. gargantuan Mack Swain and the<br />

of Keystone Kops, all helped create<br />

tack Sennett celluloid world of or-<br />

;d buffoonery.<br />

rything and everybody was trans-<br />

1 amiably, if not aesthetically, into<br />

Id of suspended reality. Nothing was<br />

1. Those in authority were idiots. A<br />

the face punctured dignity. Matriwas<br />

a comic predicament. The hero,<br />

casion, did not get the girl. Bathing<br />

ies were the only good thing in life.<br />

nces waited only for that delicious<br />

nt of comeuppance. And the sound<br />

ughter was heard in movie houses<br />

ghout the land.<br />

ipense. In the sense of imminent<br />

er reached its apogee in the motion<br />

e serial, each chapter of which ended<br />

the hero about to meet certain death.<br />

to be saved by . be continued<br />

jveek."<br />

18 Perils of Pauline" was typical of the<br />

suspense serial. Because of Its treous<br />

appeal, many exhibitors chose to<br />

It at advanced prices. Whole families<br />

SOME CLASSIC EXAMPLES— (Upper left)<br />

In a climactic scene from "Fail<br />

Safe," Fritz Weaver as Colonel Cascio goes berserk, tries to take over command<br />

of the War Room, but is ejected by security officers. (Upper right) Serial queen.<br />

Pearl White, in a tense scene from the original version of "The Perils of Pauline."<br />

(Lower left) Desperate Desmond, the viUain, and his accomplice in evil deeds arrange<br />

a suspenseful situation for the sacrifice of their innocent victim. (Lower<br />

right) Boris Karloff, whose antics always create great suspense, was at it again<br />

in an early version of "The Raven."<br />

came to the theatre week in and week out,<br />

thus helping to establish the moviegoing<br />

habit in America.<br />

The Sennett comedies and the serial left<br />

their mark on the movie of today. However,<br />

the atmosphere of today's politicallytorn,<br />

war-ridden world has added a new<br />

dimension to the concept of suspense.<br />

With the conflict of ideas taking<br />

precedence over the conflict of individuals,<br />

suspense as an element of entertainment<br />

has come of age. A producer does not apply<br />

it as a gimmick. The best suspense<br />

stories are almost real, though fictional.<br />

Such is the case with the motion picture,<br />

"Fail Safe." I chose to produce "Fall<br />

Safe," because it deals with people who are<br />

our contemporaries and who are involved<br />

with agonizing problems already upon us.<br />

The book "Fail Safe" left a vivid impression<br />

upon the world's reading public. I<br />

feel that by producing "Fail Safe" we have<br />

a motion picture which is, in essence, the<br />

apotheosis of suspense.<br />

The 3,000.000 people who bought the<br />

book. "Fail Safe." and the estimated 10-to-<br />

12 million who read the book, know only<br />

too well that men. machines, and mathematics<br />

being what they are. the story of<br />

"Fail Safe" is a "true" story. The point of<br />

the picture Is not that the accident dramatized<br />

in "Pail Safe" will occur as it is<br />

described in the movie. But that, as long<br />

as we humans keep playing with machines,<br />

computers and similar instruments of de-<br />

structive purpose, the law of probability<br />

assures us that ultimately the accident will<br />

occur. Our absolute faith in the machine<br />

has already subjected us to a new kind of<br />

despotism—that of the computer system.<br />

As a human being, there is one thing I<br />

feel certain about. That is— the infallibility<br />

of machines and computer systems is<br />

a myth. We have parlayed our scientific<br />

numbers game to a destructive conclusion<br />

and man. as an individual, has abdicated<br />

his rights to a prolonged earthly existence.<br />

We cannot trust any type of a "Fail Safe"<br />

system. Instead we must re-orient our<br />

thinking. To paraphrase a famed French<br />

statesman, "Computers are too important<br />

to be left to the mathematicians!"<br />

The suspense-impact of "Fail Safe"<br />

comes from the world of ideas. It was produced<br />

for the explicit purpose of providing<br />

the moviegoer with pure motion picture<br />

suspense. It dissects and projects the<br />

problem facing all of us. "Should we place<br />

our trust in computers ... or in man?"<br />

This question is scrutinized through the<br />

suspenseful action of "Fail Safe."<br />

When you see "Pail Safe" you will<br />

empathize with the President, the film's<br />

key character. Particularly, when he talks<br />

on the hot line, trying to find a solution to<br />

a problem of worldwide magnitude. When<br />

the President gives his last order, one<br />

knows a moment of gripping suspense .<br />

experiences a lifetime of painful frustration<br />

and of horror ... all in split seconds.<br />

FFICE August 31, 1964<br />


I<br />

'<br />

^Mfcu6(^ ^cfront<br />

CONSIDERABLE activity is being noted<br />

these days, for more pictures are going<br />

into production for September, tlian<br />

have for sometime. Last month ten new<br />

films were announced for the cameras:<br />

this month the amount has doubled to 20.<br />

An even dozen were in production for<br />

September 1963.<br />


Taffy and the Jungle Hunter. This is<br />

the first of the Zimbalist Company's 12-<br />

pictm-e schedule for AA release. It is a<br />

Disneyesque type of picture, made in Technicolor,<br />

with a variety of animals, since<br />

the locale is Africa. Jacques Bergerac,<br />

Manuel Padilla head the cast, story about<br />

a nine-year-old boy whose father captui-es<br />

animals and sends them back to the U.S.<br />

Uprising of tribes causes trouble for the<br />

youngster and his pet elephant. Direction<br />

is by Terry Morse.<br />


The Ballad of Cat Ballou. Title refers<br />

to a pretty young school teacher in<br />

the West of the 1880s. who is called Cat<br />

Ballou, and Jane Fonda has been chosen<br />

for the title role. The story tells of her<br />

adventures at the time. Elliot Silverstein<br />

directs for producer Harold Hecht.<br />

King Rat. Bryan Forbes directs a drama<br />

about prisoners of war in a Japanese<br />

Prison Camp during World War II, with<br />

the title role already assigned to George<br />

Segal. James Woolf is the producer. No<br />

other credits have been set as yet.<br />


Clarence the Cross-Eyed Lion. As title<br />

indicates, this film is an animal adventure<br />

drama with Marshall Thompson<br />

in the starring role and Andrew Marton<br />

who has filmed many outdoor action sequences)<br />

directing. Ivan Tors Films, Inc.,<br />

is making the film in association with<br />

MGM, and the picture naturally will be<br />

photographed through the wilds of many<br />

countries where there is plenty of wild<br />

life. Alan Gaillou wrote the script and<br />

Leonard Kaufman is associate producer.<br />

The Go-Go-Set. A Sam Katzman-<br />

Four Leaf Production with Joan O'Brien,<br />

Chad Everett, Mary Ann Mobley and a<br />

number of other known names. Sidney<br />

Miller directs and for the film he had Hal<br />

Belfer, choreographer create a new<br />

Watusi dance step, "Snowballing," which<br />

causes all the trouble for Joan O'Brien, a<br />

ballet teacher at a private girls' school.<br />

The Sandpiper. Elizabeth Taylor and<br />

Richard Burton are being starred in Martin<br />

Ransohoff-Pilmways production, and<br />

are presently before the cameras in the<br />

Big Bur region of Carmel, Calif. Also<br />

starred is Sammy Davis jr.. and Eva Marie<br />

Saint. Director Vincentc Minnelli on completion<br />

of outdoor locations will pick up<br />

filming interiors in Paris. Morgan Mason,<br />

nine-year-old son of James and Pamela<br />

Mason, is making his film debut in this<br />

romantic drama.<br />

To Scratch a Thief. Alain Delon, French<br />

.By SYD CASSYD<br />

star, makes his American film debut in<br />

this film. French producer Jacques Bar<br />

came over from Paris to meet with coproducers<br />

Fred Engel and Ralph Nelson<br />

I<br />

(Who directs —and Ann-Margret who costars.<br />

A romantic drama, it is scheduled to<br />

shoot on location in the San Francisco<br />

Bay area.<br />

Son of a Gunfighter. This picture is being<br />

made, independently, in Spain in its<br />

entirety, with Russ Tamblyn in the title<br />

role. It is a Lester Welch production that<br />

is presently before the cameras with an<br />

American and Spanish cast, but with all<br />

English dialog.<br />


Amorous Adventures of Moll Flanders.<br />

The producer Marcel Hellman and director<br />

Terence Young are having Kim Novak<br />

wear long red tresses for her starring role<br />

in this film, which is described as a "Tom<br />

Jones-style period comedy." Written for<br />

the screen by Denis Cannan and adapted<br />

by Roland Kibbee, the story is based on<br />

the classic by Daniel Defoe. It is a Winchester<br />

Film Productions. Ltd. feature.<br />

A Gift From Heaven. Based on Robert<br />

Shaw's novel "Hiding Place" which was<br />

screenplayed by Sylvia and Gottfried Reinhardt—the<br />

latter also acting as producerdirector—and<br />

starring Alec Guinness, this<br />

is the story of a German air-raid warden,<br />

played by Guinness, who, during the closing<br />

days of the war befriends and hides two<br />

Americans, and then refuses to let them go<br />

after the war is over. Michael Connors and<br />

Robert Redford are also in the cast.<br />

Judith. Sophia Loren plays the title role<br />

of an illegal immigrant in this tender love<br />

story played against the violent historical<br />

upheaval, which was the partitioning of<br />

Palestine in 1949. Celebrated novelist Lawrence<br />

Durrell, author of "The Alexandrivan<br />

Quartet," has arrived in Nahariya,<br />

Israel, from his home in Corfu for the filming<br />

of the picture—which is based on his<br />

unpublished novella. Costarring are Peter<br />

Finch and Jack Hawkins under Daniel<br />

Mann's direction.<br />

20th<br />


Do Not Disturb. Another Doris Day<br />

comedy being made by coproducers Aaron<br />

Rosenberg and Martin Melcher and directed<br />

by Ralph Levy. The story concerns<br />

itself with a wealthy young heiress and<br />

her many escapades.<br />

The Naked Prey. Cornel Wilde serves<br />

as producer-director and star in this outdoor<br />

drama, which is to be filmed in Africa.<br />

Wilde plays the role of an African ivory<br />

trader of 100 years ago. Naturally, the<br />

picture will be in color and have hordes<br />

of animals.<br />

Rapture. Dean Stockwell. Patricia Gozzi<br />

and Mclvyn Douglas are starred in this<br />

fantasy love story of a farm girl who falls<br />

in love with a scarecrow. Produced by<br />

Christian Perry and directed by John<br />

Guillerman, with the screenplay by Stanley<br />

Mann, filming is being done in blackand-white<br />

on location in France.<br />


The Glory Guys. Levy-Gardner-Lave|<br />

who are producing this film, have signri<br />

Riz Ortolani, who wrote the music {.<br />

"Mondo Cane," to score this Tom Tryoi<br />

Harve Presnell starrer. It is an actic<br />

comedy western with the customary ai<br />

tagonists. Since Presnell is a well-know<br />

singer, there may be songs. Arnold Lavi<br />

directs and Levy-Gardner produces.<br />


The Great Race. Director Blake Ej<br />

wards and producer Martin Jurow a<br />

currently in Austria to start a monll,<br />

location fihning of this comedy. Remaind<br />

of the company, which stars Tony Curt<br />

Jack Lemmon, Natalie Wood, Peter Fa<br />

and Keenan Wynn, will follow shorti<br />

Camera work starts in Vienna early ne^<br />

week before shifting to Salzburg and Par<br />


,<br />

Blanket Party. Producer Herman Cohe<br />

who also wrote the screenplay, is maki:<br />

this story about a 16-year-old girl, w;<br />

heretofore ran with the teenagers, sui<br />

ing and bathing, a tale of what happe<br />

when she becomes romantically involv<br />

with a mature man in his 40s. No direct<br />

or cast has been set. but the picture h<br />

a definite September starting date.<br />

Cannibal Orgy or the Maddest Sto'<br />

Ever Told. Producers Lasky-Monka, wt.<br />

Lon Chaney, Quinn Redeker and Cai<br />

Ohmart in the leads, are making a hon<br />

film, in which the main character pla.<br />

a regular individual who gets into strari'<br />

horror situations. This is their first pt<br />

ture, having been actors prior to this al<br />

they have already made a distributii<br />

deal with International Art Films. Writedirector<br />

is Jack Hill; coproducers Gil Lasand<br />

Paul Monka.<br />

Intimacy. This Seven Arts- Victor Stole'<br />

production rolls this month with Bai<br />

Sullivan starred with William Shatn.<br />

Stoloff will direct and David Heilweil piduce<br />

the Eva Wolas screenplay about 'i<br />

desperate businessman who resorts )<br />

blackmail to raise money—and then ><br />

confronted with evidence of his own wifii<br />

unfaithfulness. ,<br />

Make Like A Thief. Coproducers Veik,)<br />

Laihanen and Palmer Thompson are sho^<br />

ing this picture, with Richard Long stiring,<br />

in Helsinki. To provide the right :;-<br />

cilities, Laihanen has puixhased land o>side<br />

of Helsinki, on which he has bi.t<br />

sound stages, offices and living quartjs<br />

for the actors while filming.<br />

><br />

"A Covenant With Death." novel *<br />

Stephen Becker, has been purchased fr;i<br />

galley proofs by Warner Bros, for eav<br />

filming. The story is a Book of the Mon<br />

Club .selection and will be published i<br />

October by Athenaeum Press. Jack ••<br />

Warner announced the purchase of EdV<br />

Lanham's new novel. "Speak Not Evil,"o<br />

be put in production early 1965. The bdi<br />

is to be released in September of this yC-<br />

The story concerns the lives of people ii»<br />

small contemporary Connecticut town C(-<br />

brating its 300th anniversary. Richard Ri'i<br />

has purchased film rights to Dorothy M-<br />

Cardle's mystery novel, "The Unforescf"<br />

for independent production and leaves n;t<br />

week for London to discuss filming. R'''<br />

expects production to start by January.<br />

16<br />

BOXOFFICE :: August 31, l*

, we<br />

.<br />

seems<br />

, so<br />

I<br />

managers<br />

I value<br />

Columbia<br />

ETTERS<br />

Print<br />

Problem Persists<br />

had quite an argument about a print<br />

1 picture that was in such bad shape<br />

just had to give the money back. I<br />

ight I was entitled to some recompense<br />

my loss, but found out that both<br />

;ies blamed each other. I did get onethe<br />

loss refunded from the distributhen<br />

the shipper took it on his own and<br />

wed me some credit. But the inspecwhich<br />

was at fault didn't give me any<br />

juragement. as the shipper still blamed<br />

distributor. There weren't any<br />

icket holes on one side of the film for<br />

3st the entire first reel and I couldn't<br />

lir it enough to get a start on the<br />

King.<br />

that only one account iBuena<br />

a) demands that every print is in-<br />

;ted before being shipped. And I think<br />

i<br />

are only two others and<br />

-e<br />

versali who still ship and inspect. The<br />

ible seems to be that expenses are too<br />

have to be cut. and they hit where it<br />

ts most. I have personally worked over<br />

hours on readying prints, have taken<br />

bad splices and misframes. cleaned up<br />

y film and. when they leave this the-<br />

;, they are ready to run in a de luxe<br />

se. I have received film where the optor<br />

was too lazy to put the band on the<br />

it would stay on and, when I got<br />

print, it was all over the can. I have<br />

;ived them stapled together. Scotched<br />

together and just glued together with<br />

thought for the next account: just<br />

d enough to get back to shipping point,<br />

"his is a problem. But. if the owners<br />

don't do something about<br />

men in the booth, and check on them,<br />

vill surely get worse, and ensuing runs<br />

hurt. I get prints from theatres in<br />

ns that are many times larger and<br />

uld have the best equipment. But it is<br />

good with a nitwit in the booth, who<br />

; to get out of it as soon as the last reel<br />

•un.<br />


>mofes<br />

Newsreels and Shorfs<br />

n this business, it's the picture that<br />

ints. Good pictures do good business,<br />

rmally. that's the rule. but. honestly. I<br />

ieve too many exhibitors are overlooking<br />

in short subjects, and especially<br />

vsreels.<br />

^e play MGM news—a month old—yet.<br />

a course of a year, we can find a half a<br />

sen "news items" to sell and bring in<br />

;ra business. The "news" is a good filler<br />

d has built up many a weak programmer.<br />

We took in enough extra to pay for a<br />

ir's newsreel rental on two



This chart records the performance of current attrocfions in the opening week of their first runs in<br />

the 20 key cities checked. Pictures with fewer than five engogements are not listed. As new runs<br />

are reported, ratings are added and overages revised. Computation is in terms of percentage in<br />

relation to normol grosses as determined by the theatre manogers. With 100 per cent as "normal,"<br />

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)<br />

Beckel (Para

1 with<br />

1 the<br />

'<br />

network,<br />

occurred<br />

ifty Columbia Push<br />

ir 'NEW Interns'<br />

;W YORK— Columbia's campaign for<br />

)pening of "Tho NEW Interns" in the<br />

m. Baronet and Guild theatres in<br />

hattan and 23 showcase houses in<br />

metropolitan area has proved to be<br />

what the doctor ordered for healthy<br />

ffice business.<br />

heavy radio-TV program was sup-<br />

;d by appearances of practically all<br />

^oung stars of the film. Telly Savalas<br />

Kay Stevens made one appearance<br />

on the NBC-TV Tonight Show, while<br />

lara Eden and Stefanie Powers made<br />

each, all with many credits for the<br />

ire.<br />

oducer Robert Cohn and Greg Morvere<br />

guests on Joe Franklin's WOR-<br />

3how.<br />

ichacl Callan and Greg Morris made<br />

ound of appearances, including a<br />

tacular "NEW Interns Day" at Palis<br />

Park. The promotion, staged in contion<br />

with WABC disc jockey Bruce<br />

row. resulted in cross plugs on the<br />

sement park's spots and mention in<br />

,ds.<br />

omotion tours far in advance of the<br />

York playdate by the stars of "The<br />

I Interns" were climaxed by the apance<br />

of Barbara Eden on opening<br />

at Loew's Triboro. Queens; Loew's<br />

,dise, Bronx, and Loew's Oriental and<br />

•opolitan and Centui-y's Kingsway and<br />

to. all in Brooklyn. Miss Eden and<br />

anie Powers appeared at Shea Staa<br />

"NEW Interns Love the<br />

5" sign, and received the first of two<br />

publicity breaks. Invited as guests on<br />

is<br />

)h Kiner's sports interview videocast<br />

stadiimi on WOR-TV a sudden<br />

storm boosted their on-the-air time<br />

a major TV appearance.<br />

16 second "bonus " on the<br />

when cameras panning the<br />

ifalk in front of NBC's Today show<br />

ted two young men in intern's regalia<br />

ying a sign hailing "The NEW Interns."<br />

reen O'Sullivan on the Today show<br />

tioned the sign, and the cameras<br />

led the two youths at least three<br />

s.<br />

;her promotions included a "NEW Ins"<br />

traveling display in the form of an<br />

iilance bannered with 24-sheets of<br />

Bantam paperback displays, and stills<br />

;10 F. W. Woolworth store windows,<br />

jack cards, plus "See It Now" snipes<br />

:urrent with the opening. There were<br />

cy Herald giveaways at 29 Food Fair<br />

es and many record displays.<br />

hat a Way to Go!' Opens<br />

N.Y. Area Showcase<br />

EW YORK—"What a Way to Go!"<br />

open in 26 theatres in the New York<br />

I as a Showcase presentation on Sepber<br />

2. it was announced by Joseph M.<br />

ar. 20th Century-Fox vice-president hi<br />

rge of domestic sales. The Cinemaje-DeLuxe<br />

Color comedy entertainit<br />

recently completed a three-month<br />

niere run at the Criterion and Sutton<br />

atres.<br />

iVhat a Way to Go!" has been booked<br />

a minimum of three to four weeks in<br />

lew engagement, according to Sugar.<br />

Setback for Plan to Ban<br />

Under Age 16 Attendance<br />

iVlAYBHOOK. NY Three of Maybrooks<br />

four village trustees refused to go along<br />

with mayor Anthony J. DiBenio's attempt<br />

to pass an ordinance which would prohibit<br />

anyone under the age of 16 attending any<br />

performance at any Maybrook theatre unless<br />

accompanied by an adult of 21 or<br />

over. The proposed ordinance would have<br />

made any exhibitor permitting a person 16<br />

or younger to enter his theatre subject<br />

to a $200 fine.<br />

The turndown by the majority of the<br />

trustees followed two months of public<br />

debate and criticism of "sexy" movies<br />

which DiBenio and his supporters alleged<br />

were being shown at local theatres.<br />

Prior to the vote by the trustees. Irving<br />

Hultz. owner of the Maybrook Drive-<br />

In. presented trustees with a petition, bearing<br />

150 signatures, which said, "We need<br />

no laws governing our children's admission<br />

to our local theatre. It is the parents', and<br />

no other person's option, regarding our<br />

children."<br />

However, there's still more to come on<br />

the matter, despite the opposition of the<br />

majority of trustees to the proposed ordinance.<br />

A public hearing will be held on<br />

the proposal September 9. Meanwhile, Mrs.<br />

Beatrice Rakov. a leader in the fight<br />

against what she calls "indecent" movies<br />

at the Maybrook airer, has asked the<br />

trustees to ban nude films in the village.<br />

Paramus Officials Sued<br />

By Century Amusements<br />

PARAMUS, N.J.—The Paramus mayor,<br />

council and planning board are defendants<br />

in a suit filed by Century Amusement<br />

Corp., Floral Park. N.Y.. asking that superior<br />

court set aside resolutions passed<br />

by the council and planning board which<br />

block the building of a 2,000-seat theatre<br />

on Route 17 beside the Garden State<br />

Plaza.<br />

The suit charges that denials of approval<br />

of site plans by the defendants were "arbitrary,<br />

capricious, unlawful and not supported<br />

by proper grounds or evidence."<br />

Century asks that both bodies be required<br />

to submit to the court a record of the<br />

firm's application and that the court review<br />

the record.<br />

The theatre, first proposed more than<br />

a year ago, would be built where Esposito's<br />

Restaurant once stood. The site is just<br />

south of the large shopping plaza. Rochelle<br />

Park Township, which borders the proposed<br />

site, protested building of a theatre<br />

there because of increased traffic the theatre<br />

would force into Rochelle Park each<br />

night.<br />

Clifford Loth Resigns<br />

From Interboro Circuit<br />

NEW YORK—M. O. Strausberg. president<br />

of Interboro Circuit, regretfully announces<br />

the resignation of Clifford Loth,<br />

supervisor and director of concessions, effective<br />

September 15.<br />

Loth, who has been in the employ of<br />

Interboro for 23 years, started as a theatre<br />

manager. He and his family will move to<br />

the west coast and intend to make Los<br />

Angeles their permanent residence.<br />

A farewell luncheon will be given for<br />

Loth by the officers and staff of Interboro<br />

on September 14.<br />

Rogers Total Passes<br />

$9,100 in Albany Area<br />

ALBANY— CulUclion of more than S9.100<br />

in the annual Will Rogers Memorial Hospital<br />

drive was reported by distributor<br />

chairman Bob Adler for the Albany exchange<br />

district, with the Schine circuit and<br />

Kallet Theatres among those yet to submit<br />

figures. It was understood that 18<br />

Schine houses planned audience collections<br />

for the last week of August.<br />

Some independents also were unreported.<br />

Samuel Ro.senblatt, for instance, had already<br />

made pass-throughs at his Fort<br />

George Drive-In at Lake George Village,<br />

and his Glen at Glens Falls, and was to<br />

take August "seconds."<br />

Of those reporting, six Stanley Warner<br />

situations led. with a combined $3,370.<br />

The Strand. Albany, where district manager<br />

Martin Burnett made the collections<br />

while "The Carpetbaggers" was on the<br />

screen, reported $952. This topped all exchange<br />

area houses. A close second was<br />

the Hellman. where a sizeable contribution<br />

by Neil Hellman was added to patron<br />

donations for a round $900. Managing director<br />

Dave Weinstein chose the opening<br />

days of "It's a Mad. Mad, Mad, Mad<br />

World" for the pickups.<br />

Six Fabian theatres—three hardtops and<br />

three drive-ins—reported $2,061. Proctor's<br />

Schenectady checked in $722 to pace that<br />

circuit's pack. Phil Rapp manages it.<br />

George Thornton's Community in Catskill<br />

counted $317. fine for a small-town<br />

theatre. Other Thornton Catskill operations<br />

are yet to report. John Wilhelm, a<br />

Thornton partner, is a strong supporter of<br />

the Saranac Lake institution, where his<br />

wife was a patient two years ago.<br />

Alan Iselin's drive-ins came thi'ough<br />

with a neat $500. The Northway at Champlain,<br />

operated by William Morgan and<br />

associates, reported $174, and Lillian<br />

Henry's Stardust at Plattsburgh turned in<br />

$115. Harold Goldstein collected a good<br />

S282 at the Dix Drive-In. Glens Falls.<br />

Other figures:<br />

Three Sylvan Leff situations, $265: Stanley<br />

at Utica, $714: the Troy at Troy (Sid<br />

Sommeri, $511: Madison. Albany, $404;<br />

SW Delaware, $272; Fabian's Mohawk,<br />

Colonie, $275: Riverview Drive-In. $250:<br />

Menands Drive-In iCarl Roupp and Bill<br />

Thompson'. $94; Tyron. Amsterdam. $91;<br />

Crandell in Chatham iTony Carino*. $53:<br />

the Goldstein Bros. Fort Warren Drive-In,<br />

Castleton. Vt.. $47; James Benton's Strand,<br />

Plattsburgh. $54.<br />

Adler had hopes last year's final total<br />

of $13,000 would be exceeded. He thanked<br />

everyone who have cooperated, adding:<br />

"There have been a few new ones. Everybody's<br />

help is appreciated."<br />

Harold Heydt Purchases<br />

Bethlehem Nile Theatre<br />

BETHLEHEM. PA. — Harold E. Heydt<br />

has purchased the Nile Theatre on West<br />

Broad Street from Charles E. and Robert<br />

L. Moyer for $150,000. Heydt. a Bethlehem<br />

resident who has pioneered in the<br />

restoration of motion pictures as premiere<br />

entertainment in this area, said that the<br />

Nile will continue to show first-run films.<br />

Since 1956. Heydt has been operating<br />

the 19th Street Theatre in Allentown and<br />

will continue its operation in conjunction<br />

with the Nile.<br />

:OFFICE August 31, 1964 E-1

^<br />

Broadway Films Continue to Draw<br />

Thousands Despite Hot Weather<br />

NEW YORK—The boxoffice appeal of<br />

the many good motion picture offerings<br />

in this city held up remarkably well during<br />

the return of the heat wave after the<br />

cool weather boost of the previous week.<br />

In fact, some of the attractions are doing<br />

exceptional business. Embassy's "Yesterday.<br />

Today and Tomorrow," although<br />

it had had a long run in an east side<br />

art house, showed great pow'er at the RKO<br />

Palace, where its run had been limited<br />

to two weeks. Universal's "I'd Rather Be<br />

Rich" now opens there.<br />

"The Unsinkable Molly Brown" continues<br />

to do a remarkable business at the<br />

Radio City Music Hall and may continue<br />

there throughout September. This is the<br />

vacation season and that theatre, of course,<br />

is a must for visiting out-of-towners.<br />

"Behold a Pale Horse" at the Sutton<br />

and Victoria is another great w-inner. Still<br />

others are "Night of the Iguana" at the<br />

DeMille and Tower East, "A Hard Day's<br />

Night" at the Astor and Trans-Lux East,<br />

. . . .<br />

"Circus World" at Loew's Cinerama, "Girl<br />

With Green Eyes" at the Pine Arts, "It's<br />

a Mad, Mad, Mad, Mad World" at the<br />

Warner Cinerama, "Becket" and "One<br />

Potato, Two Potato" at the Embassy and<br />

Murray Hill. "The NEW Interns" looks like<br />

a comer at the Baronet, Forum and Guild,<br />

as does "Kisses for My President" at the<br />

Criterion and Trans-Lux 85th Street.<br />

Astor—A Hord Day's Night (UA), 2nd wk 170<br />

Baronet—The NEW Interns (Col) 1 70<br />

Carnegie Hall Cinema—The Devil's Trap<br />

(Salisbury), 2nd wk 120<br />

Cinemo I—Nothing But the Best (Royal),<br />

5th<br />

Cinema II— Los Tarontos iSigma III), 8fh<br />

Criterion— Kisses for My President (WB)<br />

DeMille—The Night of the Iguana (MGM),<br />

.150<br />

.160<br />

.170<br />

3rd<br />

.180<br />

nbassy—One Potato, Two Potato (Cinema V),<br />

4th wk 180<br />

Festival—Cartouche (Embassy), 3rd wk 140<br />

3rd wk 155<br />

5th Avenue—The Lovers (Zenith),<br />

Fine Arts— Girl With Green Eyes (UA), 2nd wk. ..190<br />

Forum—The NEW Interns (Col) 185<br />

Guild—The NEW Interns (Col) 1 40<br />

Lincoln Art—Cartouche (Embassy), 5th wk 140<br />

Business Can Be Better!<br />

There is nothing wrong with<br />

Thesitre Business that a<br />

"good picture*' cannot cure<br />

unless Your Theatre has:<br />





Toke a good look at your chairs and evoluotc<br />

the facts. If they need recovering, rebuilding,<br />

new backs, hardware, repainting or rcspacing<br />


Guarontecd work. Your chairs will be as good<br />

as new. Your drapes will look fresh and inviting.<br />

And for safety soke we will flameproof per legal<br />

requirements to ovoid possible trouble as your<br />

business<br />

improves.<br />

Call or write today,<br />

tstimatcs cheerfully given.<br />


262 South St.<br />

New York 2, N. Y.<br />

Tel. YU 2-2700<br />

Little Carnegie—The Servant (Londou), 23rd wk. . . I 30<br />

Loew's Cinerama— Circus World (Bronston-Cineroma),<br />

9th wk. of two-a-day 180<br />

Lcews State— Becket (Para), 24th wk of<br />

two-a-day 1 80<br />

Loew's Tower East—The Night of the iguana<br />

(MGM), 3rd wk 180<br />

Murray Hill—One Pototo, Two Potato (Cinema<br />

V), 4th wk 180<br />

Pons-That Man From Rio (Lopert), 11th wk 160<br />

Plazo— Choplin Film Festival (SR), 38th wk 135<br />

Radio City Music Hall—The Unsinkable Molly<br />

Brown (MGM), plus stage show, 6th wk 220<br />

Riolto—Sweet Ecstosy (Audobon), 5th wk 140<br />

Rivoli—Cleopatra (20th-Fox), 64th wk. of<br />

two-a-doy 110<br />

RKO Poloce— Yesterday, Today and Tomorrow<br />

(Embassy); Master Spy (AA) 190<br />

Sutton— Behold o Pale Horse (Col), 2nd wk 195<br />

Toho— Harakiri (Schockiku), 3rd wk 125<br />

Trans-Lux Eost—A Hard Doy's Night (UA),<br />

2nd wk<br />

Trans-Lux 52nd—Disney True-Life Adventure<br />

175<br />

Festival (BV), 5th wk 160<br />

Trans-Lux B5th St.—Kisses for My President<br />

(WBi 150<br />

Victoria— Behold a Pale Horse (Col), 2nd wk. ..185<br />

Warner Cinerama— It's a Mod, Mad, Mad, Mad<br />

World (UA-Cineroma), 40th wk. of two-a-day ... 1 85<br />

Beatles' 'Hard Day's Night'<br />

Captures Buffalo Honors<br />

BUFFALO—This city kept in step with<br />

the rest of the country as the Beatles<br />

took down top money among the newcomers,<br />

racking up 160 per cent at the<br />

Century and duplicating that performance<br />

with its showings at three drive-ins—the<br />

Aero, Sheridan and Star. "Yesterday. Today<br />

and Tomorrow" continued strong in<br />

its second week at the Center with 145.<br />

Buffalo— Mornie (Univ), 3rd<br />

Center— Yesterday, Today<br />

wk<br />

and Tomorrow<br />

105<br />

(Embassy), 3rd wk 145<br />

Century—A Hard Day's Night (UA) 180<br />

Cinema, Amherst—A Shot in the Dark (UA),<br />

5th wk 140<br />

Gronoda—Mediterranean Holiday (Cont'l),<br />

2nd wk 150<br />

Paramount—The Unsinkable Molly Brown<br />

(MGM), 4th wk 1 35<br />

Teck—Circus World (Bronston-Cinerama),<br />

3rd wk 115<br />

'What a Way to Go!' Shows<br />

Strength in Baltimore Start<br />

BALTIMORE — Two new attractions<br />

brightened the week's boxoffice figures.<br />

"What a Way to Go!" scored a strong midweek<br />

opening and continued big over the<br />

weekend. So did "Seduced and Abandoned"<br />

at the Five West, an art house. All other<br />

films were holdovers: and in that group,<br />

"A House Is Not a Home" was the big<br />

grosser with 160 for its second week.<br />

Charles—Tom<br />

Five West—Seduced<br />

Jones (UA-Lopert),<br />

and Abandoned<br />

26th<br />

(Cont'l)<br />

wk 105<br />

....135<br />

Hippodrome—The Unsinkable Molly Brown<br />

(MGM), 5th wk 120<br />

Little—The Doll (Konowho), 3rd wk 90<br />

Moyfair— Becket (Para), 2nd wk 150<br />

New—What a Way to Go! (20th-Fox) 150<br />

Playhouse—Nothing But the Best (Col), 2nd wk. ..125<br />

Senator- From Russia With Love (UAl, 13th wk. ..<br />

Stanton—A House Is Not a Home (Embassy),<br />

80<br />

2nd wk 160<br />

Town—The Night of the Iguono (MGM), 4th wk...I20<br />



Filmack's<br />


As A Low Priced<br />


...J Msr snvicf - nui quauty . ...<br />

YOU* suaAt TKAiims ntoM otPtNOAUi himack<br />

NEW MEMBER!—Richard J. Herstine,<br />

business manager of Local 578<br />

at Morgantown, W. Va., is seen presenting<br />

an honorary membership card<br />

to Richard F. Walsh, right. HTSE<br />

president, at the recent 50th anniversary<br />

celebration of the union. The<br />

Local 578 festivity was held in conjunction<br />

with the 40th anniversary<br />

meeting of the Tristate lATSE Ass'n.<br />

All-Spanish Films Booked<br />

;<br />

Now at New York Olympic<br />

NEW YORK—You have to speak Spanisl<br />

to know what's being said on the screen a<br />

the Olympia Theatre, Broadway at 10711<br />

street, since Interboro Theatres bought i,<br />

from Loew's Theatres. The films are import,<br />

from Mexico, Argentina and Spain.<br />

"We hope to bring Spanish-speakini.<br />

people here from all over the city," ai.<br />

Interboro spokesman told the Morningsid<br />

Heights Morningsider. "This is going ,<br />

to be<br />

top de luxe house. 'We don't stand for an;<br />

trouble whatsoever. We will not tolerat<br />

anything. We've got strong ushers and an<br />

troublemakers will be right out on th<br />

Supplementing the strong ushers, Intel;<br />

boro also is keeping private police in plai<br />

clothes on duty in the theatre at all time;<br />

UA Opens 'The 7th Dawn'<br />

j<br />

'<br />

As Showcase Presentation<br />

NEW YORK— "The 7th Dawn." a dram:<br />

set in Southeast Asia and starring Williar<br />

Holden. Susannah York and Capucine, open<br />

as a United Artists Premiere Showcase pre<br />

sentation at the Astor. Trans-Lux East an.<br />

'.<br />

other local key theatres on September<br />

Charles K. Feldman produced the film t<br />

Technicolor, Lewis Gilbert directed ani<br />

Karl Tunberg coproduced and wrote th<br />

screenplay.<br />

Eatontown Kiddie Show<br />

EATONTOWN, N.J.—The new Communit<br />

Theatre held a special invitational showin<br />

Wednesday i"26i at 2 pjii. for children c<br />

Eatontown, including the fcature-lengtli cai<br />

toon, "Hey There, It's Yogi Bear," plus (<br />

Disney cartoon. Municipal recreational an<br />

playground groups working with hand:<br />

capped children were invited to bring a;<br />

tlieir wards to the new theatre. Refrest<br />

mcnts were "on the house."<br />

Universal Comedy Opens<br />

NEW YORK— "I'd Rather Be Rich. "<br />

Un<br />

versal comedy in Eastman color, will begi<br />

its local engagement Wednesday i2i at tb<br />

RKO Palace and other key theatres.<br />

E-2 BOXOFFICE August 31, 196

.<br />

Stanley<br />

1 without<br />

aniioimccd<br />

1 29<br />

. His<br />

gelson Succeeds Kalmine<br />

Warner Board<br />

EW YORK- S. H. Fabian, prt'sidcnt of<br />

iley Wanun- Corp ,<br />

the<br />

ion of David Fopelson as a director of<br />

corporation. He will fill the vacancy<br />

ed by the recent death of Harry M.<br />

nine. Fouelson has served as seneral<br />

rney and secretary of the corporation<br />

its sub.sidiaries. including Internaal<br />

Latex Corp., for the past ten years,<br />

jgelson is a senior member of tlie law<br />

of Schwartz & Frohlich. He was<br />

luated from New York University<br />

)ol of Commerce in 1923 and from<br />

iliani Law School in 1926. He is both<br />

ember of the New- York Bar and a cerd<br />

public accountant.. Upon his sradu-<br />

.ioined<br />

n from Fordham Law School lie<br />

law firm of Nathan Burkan, the prede-<br />

3r of Schwartz & Frohlich. and has<br />

it his entire career with these law<br />

iS. He is a trustee of several charitable<br />

idations.<br />

)gelson and his wife, the former Gere<br />

Edelman, reside at 1160 Park Ave.,<br />

ihattan and Westhampton Beach. L.I.<br />

w Haverstraw Theatre<br />

)mised by Skouras<br />

WERSTRAW. N. Y.—Skouras Theatres,<br />

ugh spokesman Spyros Lenas, has<br />

[liscd that a theatre seating around 1,000<br />

ons soon will be built here. Since the<br />

Broadway was closed nearly two months<br />

the entire North Rockland area has<br />

an indoor or outdoor motion<br />

ire theatre,<br />

nas said the Skouras circuit considers<br />

Haverstraw area "dear to its heart"<br />

for that reason decided to stay in the<br />

munity and again provide motion pic-<br />

>ldwurm Acquires 'Myth'<br />

EW YORK—Jean Goldwurm, president<br />

Times Film Corp., has acquired the<br />

jrican distribution rights to the Italian<br />

ure. "II Mito" i"The Myth"i, he has<br />

!d Irving Sochin, vice-president and<br />

eral sales manager. It will have Octodistribution.<br />

It contains two segments,<br />

dealing with violence and the other<br />

1 love.<br />

UA Films in Race<br />

iree<br />

EW YORK—Three United Artists films<br />

e been nominated as second-quarter<br />

didates for the Screen Producer Guild's<br />

lual Milestone Award. They are "The<br />

rid of Henry Orient," produced by<br />

ome Hellman: "From Russia With<br />

e," produced by Harry Saltzman and<br />

ert R. Broccoli, and "The Pink Panr."<br />

produced by Martin Jurow.<br />


£|DWIN L. WEISL, Paramount director,<br />

member of its executive committee and<br />

prominent attorney, has been elected New<br />

York member of the Democratic National<br />

Committee. He has been an active fund<br />

rai.ser for President Johnson. • * Leo<br />

*<br />

Jaffe, executive vice-president of Columbia,<br />

and Mo Rothman, executive vice-president<br />

of its international division, went to Mexico<br />

City to witness the opening of the new<br />

Cantinflas picture, "El Padrecito." Jaffe<br />

was scheduled to continue to California and<br />

Rothman to return here.<br />

* * ' Jo.seph E.<br />

Levine, president of Embassy Pictures, went<br />

to Boston to address the convention of<br />

Theatre Owners of New England. * • *<br />

Leon J. War.shaw, M.D., F.A.P.C. medical<br />

director of United Artists and Paramount,<br />

took part in the fourth International<br />

American Conference on toxology and occupational<br />

medicine at Miami Bcacli during<br />

the week.<br />

•<br />

David D. Home, American International<br />

Pictures' vice-president in charge of foreign<br />

distribution, left on a three-week business<br />

trip to London. Rome and Madrid.<br />

• • •<br />

Susan Oliver has returned to Hollywood<br />

after promoting her two MGM films.<br />

"Looking for Love" and "Your Cheatin'<br />

Heart."<br />

' * Shelley Winters, star of<br />

Joseph E. Levine's "A House Is Not a<br />

Home." was due to arrive and attend the<br />

premiere of the film at the Rivoli Theatre<br />

Tuesday Hi. * * * Steve EUman has been<br />

made MGM tradepress contact by Dan S.<br />

Terrell, executive director of advertising,<br />

publicity and promotion.<br />

• * * Ralph Taeger,<br />

starring in Jo.seph E. Levine's "A<br />

House Is Not a Home," and six of "Polly's<br />

Girls" also arrived for the film's premiere.<br />

* * Gene Jacobs, United Artists southern<br />

division manager, went to Kansas City for<br />

talks with Ralph Amacher, branch manager,<br />

and staff and exhibitors. He was due<br />

back at the home office Monday f31>.<br />

The Animals, British rock 'n roll group,<br />

signed by MGM for a major role in Sam<br />

Katzman's "The Swinging Set," are due to<br />

arrive Tuesday (1) at Kennedy International<br />

Airport. • * * E. Jonny Graff, Embassy<br />

Pictures' TV vice-president, has returned<br />

from meetings in the west and midwest.<br />

* * • Warren G. Harris of the Paramount<br />

publicity staff has begun a vacation<br />

trip to Sweden, Austria, France and England.<br />

He will return September 15. * * *<br />

Ruth Pologe, eastern advertising-publicity<br />

director of American International Pictures,<br />

returned from Hollywood where she<br />

discussed plans for the science fictionmusical,<br />

"Pa.iama Party." * * * Lyricist<br />

Sammy Cahn returned from Europe en<br />

route to Hollywood. ^<br />

Mrs. Velde are on a business trip in the<br />

midwest and will continue to Los Angeles<br />

to attend the marriage in Pasadena of Jim<br />

Velde's son, Tom.<br />

•<br />

Donald S. Rugoff, president and Carl<br />

Peppercorn, executive vice-pre.sident and<br />

general sales manager of Cinema V Distributing,<br />

are on a business trip to Rome,<br />

Paris, London and Venice, accompanied by<br />

Robert Gordon Edwards, vice-president in<br />

charge of European operations for Cinema<br />

V. • • • James V. O'Gara, Buena Vista's<br />

eastern division sales manager, returned<br />

over the weekend from a two-week Caribbean<br />

crul.se. He visited St. Thomas, Trinidad<br />

and Florida.<br />

•<br />

Thomas Leslie Velde, son of Mr. and<br />

Mrs. James R. Velde, was married Saturday<br />

1 wife is the former Riccarda<br />

Jacques Lapin, daughter of Dr. and Mrs.<br />

Samuel Lapin of La Canada, Calif. The<br />

wedding took place at the Pasadena Presbyterian<br />

Church in La Canada. James<br />

Velde is a vice-president of United Artists.<br />

The couple left for a honeymoon in Hawaii.<br />

The bride and groom are students at the<br />

University of Arizona, where Velde is a<br />

member of Beta Theta Pi Fraternity.<br />

Harold Marenstein New<br />

Zenith Sales Manager<br />

NEW YORK—Zenith International Film<br />

Corp. has named Harold Marenstein national<br />

sales manager, following his resignation<br />

from Janus Films. Previously, Marenstein<br />

has held positions vi'ith International<br />

Releasing Organization, Warner Bros..<br />

Loew's, David O. Selznick and Paramount.<br />

New Fox TV Post for Self<br />

NEW YORK—William Self has signed a<br />

five-year contract as executive vice-president<br />

of 20th Century-Fox Television, according<br />

to Richard D. Zanuck. president.<br />

Self joined the company in 1959 as an executive<br />

producer and has been vice-president<br />

in charge of TV production the last<br />

three years.<br />


v^Sv. BIG MONEY<br />

>m Bruce Ass't Manager<br />

AKE PLACID. N.Y.—Thomas Bruce, who<br />

ently completed a two-year course at<br />

Cambridge School of TV and Radio<br />

)adcasting, has accepted a position as<br />

istant manager of the Uptown Theatre,<br />

iton. His parents, Mr. and Mrs. Wiln<br />

Bruce, reside here on Sentinel road.<br />

Inne Bancroft, star of Columbia's "The<br />

mpkin Eater," won top acting awards at<br />

nnes for her performance in the film.<br />

Irving H. Ludwlg. president and general<br />

sales manager of Buena Vista, left for Burbank<br />

to attend production and sales conferences<br />

with Disney studio executives, also<br />

to attend the invitational world premiere<br />

of "Mary Poppins" at Grauman's Chinese<br />

Theatre.<br />

* * * Eugene Tunick. United<br />

Artists eastern and Canadian divi-sion manager,<br />

has begun a three-city sales tour of<br />

the Canadian territory. He is accompanied<br />

by George Heiber, the company's Canadian<br />

supervisor. * * * Donald L. Velde, prominent<br />

New York advertising executive, and<br />

As a screen game,<br />

HOLLYWOOD takes fop<br />

honors. As a box-office attraction,<br />

it is without equal. It has<br />

been a favorite with theatre goers for<br />

over 15 years. Write today for complete details.<br />

Be sure to give seating or car capacity,<br />


37S0 Ooklon St. • Skokic, Illinois<br />

XOFFICE August 31, 1964 E-3

. . . Peter<br />

. . Robert<br />

i<br />

^^(mcUm ^efront<br />

as<br />

the Royal Film for 1965 and will be<br />

shown at the Odeon, Leicester Square Theatre,<br />

sometime in February next year.<br />

This Royal Film Performance will be attended<br />

by the Queen Mother and the receipts<br />

for the show will go to the Cinematograph<br />

Trade Benevolent Fund. "'Lord<br />

Jim", produced and directed by Richard<br />

Brooks, based on Joseph Conrad's novel,<br />

stars Peter O'Toole. James Mason, Curt<br />

Jurgens, Eli Wallach and Jack Hawkins.<br />

It is a Columbia British-Keep Film Co.<br />

production.<br />

T AST WEEK "Lord Jim" was selected<br />

Joe Levine bustled into town last week<br />

and together with Paramount president<br />

George Weltner made his brief stay a newsworthy<br />

occasion with the announcement<br />

that he had signed up Peter O'Toole for<br />

the title role in "Will Adams." one of the<br />

23 pictures Levine will be making for<br />

Paramount during the next few years. Dalton<br />

Trumbo is writing the screenplay based<br />

on the adventures of a shipwrecked sailor<br />

who rose to power in the Japanese Court of<br />

the early 17th century as the first white<br />

Samurai. Levine said that "Will Adams"<br />

w'll be filmed in Japan in widescreen and<br />

color dur'ng 1965. It will be produced by<br />

Eugene Frenke and Jules Buck. A major<br />

director would be signed shortly. A statement<br />

from Levine and Weltner declared,<br />

"This marks the birth of our newest cooroduction<br />

partnership. It demonstrates to<br />

the world the type of thinking and the<br />

type of greatness that will characterize the<br />

production of all our motion pictures."<br />

The first mob'le booking office and<br />

"trailer" cinema introduced as a permanent<br />

service for hard-ticket presentations<br />

was launched by the Rank Theatre<br />

Division last week and entitled "The<br />

Travelling Showman." Currently, it is being<br />

used to publicize and sell advance bookings<br />

for "The Fall of the Roman Empire,"<br />

at the newly opened Odeon Theatre in<br />

Leeds. It is touring neighboring towns,<br />

villages and outlying districts of the city.<br />

The Rank Theatre Division plans to put a<br />

number of these mobile units on the road<br />

in support of hard-ticket shows in other<br />

key centers. The mobile unit is fitted with<br />

a power supply generator, a 16mm projector<br />

with Xenon light source, presenting<br />

a four-foot picture on a rear-projection<br />

;,ci-een. mounted at the rear of the van.<br />

The projection equipment is semi-automatic<br />

A high efficiency AEI sound-reproduction<br />

s.vstem is fitted for the broadcasting<br />

of the trailer soundtrack's music or<br />

specially recorded commentaries. The sides<br />

of the van display illuminated quads, stills,<br />

and other promotional material.<br />

The London release run of the new<br />

James Bond picture. "Goldfinger." will fol-<br />

'ow the pattern developed by United Artists<br />

for its "premiere showcase" system of re-<br />

'ease in New York. The charity premiere<br />

of the film will take place at the Odeon<br />

Leicester Square on September 17 and will<br />

be followed three da.vs later by premiere<br />

runs at nine key theatres in the London<br />


area. The film will then be shown at these<br />

situations for three weeks at increased<br />

prices, with continuous performances. This<br />

will be followed by a general release in<br />

London to the normal pattern which will<br />

begin on October 18. The first mass circulation<br />

daily paper which is to be published<br />

since the war. "The Sun," will make<br />

its debut on September 15 and is sponsoring<br />

the "Goldfinger" premiere in aid of the<br />

Newspaper Fund. The picture is an Eon<br />

Production for UA release.<br />

It has taken nearly three years for "Lord<br />

of the Plies" to find a London showcase<br />

and almost as long to acquire a British distributor.<br />

But this savage Peter Brook production,<br />

based on the William Golding<br />

novel of the same name, looks like turning<br />

out to be the sleeper of the year. It will be<br />

recalled that "Lord of the Flies" deals with<br />

a group of English school boys who are<br />

marooned on a tropical island and how in<br />

time they revert to savagery. The film was<br />

press shown prior to its opening at the<br />

Cameo Polytechnic. The press liked it a<br />

lot. but no one imagined what would happen<br />

next. Within a few days, the picture had<br />

broken the cinema's house record by over<br />

$3,000 and. in the second week, it went on<br />

to break its own opening record. By the<br />

third week, it had topped any other three<br />

weeks' take at the Cameo since that theatre<br />

opened. And, now, the picture has received<br />

the greatest testimonial of all: it<br />

has been given a Rank circuit release<br />

through November 22. "The Lord of the<br />

Flies" and its success proves that, in the<br />

motion picture business, the most difficult<br />

thing in the world is to judge what<br />

will, or won't be a boxoffice success..<br />

News in brief: Mike Havas. MGM's British<br />

managing director, is touring the key<br />

cities and meeting exhibitors and the press<br />

on behalf of "The Unsinkable Molly<br />

Brown." The Havas tour has been arranged<br />

in cooperation with ABC Cinemas<br />

Cushing and Christopher Lee<br />

have joined the cast of the new Hammer<br />

production for Seven Arts, "She," based<br />

on the H. Rider Haggard novel. Ursula<br />

Andress. last seen in "Dr. No," plays the<br />

George Weltni-r at microphone) with<br />

Joe I^evine (second from left) as the<br />

Paramount president annouiu-rd to a<br />

press conference in London that Peter<br />

O'Toole has signed for the title role in<br />

the forthcoming Levine production "Will<br />

.'\dams." The picture, which will be<br />

filmed in Japan, is being written by<br />

Dalton Trumbo ileft) who also appeared<br />

at the conference.<br />

title role: the beautiful ruler of a iJ<br />

continent . Ardrey flew IrJ<br />

London last week with his script ><br />

Khartoum," which Julian Blaustein w<br />

produce for United Artists release latthis<br />

year. Burt Lancaster and Lauren-<br />

Olivier will costar as General Gordon a:l<br />

the Sudanese religious leader. The Mah,<br />

respectively. Lewis Gilbert directs .<br />

Tallulah Bankhead and Stefanie Powe;<br />

have arrived in town to star in Hammer<br />

new horror subject, which Tony Hinds v\|<br />

produce and Sylvio Narizzano will dire<br />

for Columbia release . . . Frank Winckl,<br />

father of Kenneth Winckles. managing (.<br />

rector of Rank Theatre Division and i<br />

former chief accountant with the old Gamont<br />

British circuit, died at the age of 'i.<br />

A new two-picture deal between Unitl<br />

Artists and George Brown's Fanfare Pia<br />

Productions was announced last week. T;<br />

first film will be based on Alan Lloys<br />

novel of the Ashanti War of 1874, "T;<br />

Drums of Kumasi," which Brow'n will piduce<br />

next year on location and at Plrwood<br />

Studios. It will be filmed in coli.<br />

Gala Premiere Starts Off<br />

'House Is Not a Home'<br />

NEW YORK—Joseph E. Levine's i<br />

House Is Not a Home" will have its ga.<br />

invitational and public premiere on Tutday<br />

evening, September 1, at the RiV|i<br />

Theatre on Broadway. The Embassy P-<br />

tui-es' release will begin its regular engagment<br />

at the Rivoli and at RKO, SkouH<br />

and other theatres the following mornii.<br />

Opening will be covered by press, rao<br />

and television and guests will include (-<br />

lebrities from the entertainment, civ,<br />

diplomatic and social spheres.<br />

'The Troublemaker' Choic;<br />

Of Venice Film Festival<br />

NEW YORK — Janus Films' "1^<br />

Troublemaker" has been selected by t><br />

Venice Film Festival for presentation t<br />

the Festival. The original comedy, direct!<br />

by Theodore J. Flicker, was filmed i<br />

New York and stars Thomas Aldredi.<br />

Jean Darling. William Frawley, Bu:<br />

Henry and Flicker. This film is set 1"<br />

openings throughout the country followi;<br />

its recent premiere engagements in N''<br />

York and Philadelphia.<br />

Universal's 'Father Goose'j<br />

Music Hall's Xmas Film<br />

NEW YORK—Universal's "Father Goes!"<br />

Granox Co. production in Technicolor, vi'J<br />

have its world premiere as the Christmas t-<br />

tiaction at the Radio City Music Hall, t-<br />

cording to Henry H. "Hi" Martin, vice-predent<br />

and general sales manager of Univers<br />

and Russell V. Downing, president of V<br />

Music Hall. The booking will give Univeril<br />

five of ten films at the theatre this yearl<br />

'Lord Jim' Honored<br />

|<br />

LONDON—Richard Brooks' "Lord Jin'<br />

a Columbia release based on the Josei<br />

Conrad novel, has been chosen as net<br />

year's British Royal Film Performance 3<br />

be attended by Queen Elizabeth II. T'<br />

selection was made by officers of the Cir^<br />

inatograph Trade Benevolent Fund.<br />

E-4 BOXOFFICE August 31, 19

. . . The<br />

. . . Ted<br />

. . Another<br />

. . Don<br />

. . The<br />

UFFALO<br />

n L. Sidell has purchased the Buffalo<br />

Theatre property on Main street ben<br />

Tupper and Chippewa streets. The<br />

lerty. one of the biggest real -estate paron<br />

the main stem, has been owned by<br />

ibsidiary of Lxiew's Theatres in New<br />

c. Loew's, which has operated the theand<br />

controlled the property in the<br />

has leased back the theatre and<br />

;el,<br />

continue to operate it. The property<br />

ides not only the Buffalo Theatre but<br />

Laube Old Spain restaurant and several<br />

»s and businesses. Sidell said Loew's<br />

leased back the entire piece of property<br />

will continue to be "the landlord." The<br />

talc Theatre, originally known as Shea's<br />

falo. was one of the most lavish theatre<br />

ctures in the country when it was built<br />

ly years ago by the late Michael Shea<br />

associates. It was the flagship of the<br />

a circuit and for many years was naally<br />

famous for its stage, screen and<br />

ic shows. The theatre and adjoining<br />

jerty have an assessed valuation of<br />

ind $800,000. Sidell also owns the Buf-<br />

Chamber of Commerce building at 238<br />

n St. and the Genesee building at<br />

n and Genesee.<br />

ving Singer has been transferred from<br />

lager of Dipson's Amherst Theatre at<br />

falo's city line to an executive post in<br />

Batavia headquarters of the 30-theatre<br />

uit. Singer has presided over the Amit's<br />

seven-year progress from a secondfilm<br />

house to a series of first showings<br />

nternational hits, including the recently<br />

rded Academy winner. "Tom Jones." In<br />

new office. Singer will be involved with<br />

;tered theatres in New York state. Pennania.<br />

West Virginia and Ohio. Emil<br />

h, manager of the Kensington Theatre,<br />

succeeded Singer at the Amherst and<br />

n Hickenberg has been transferred to<br />

Kensington, from Bradford, Pa., acting<br />

to Frank Quinlivan, supervisor of<br />

son's Buffalo Theatres.<br />

s Advertising Co. . . .<br />

Uchael F. Ellis jr., past chief barker of<br />

Variety Club, has been appointed chairn<br />

of the public affairs committee of<br />

ai B'rith. He is vice-president of the<br />

Charlie Funk,<br />

naging director, the Century Theatre,<br />

some nice publicity on the picture pages<br />

the local sheets, when the News and<br />

nier-Express ran photos of the screamteenagers<br />

in front of the theatre when<br />

Hard Day's Night" was shown.<br />

Boylan, who appeared with Richard<br />

larjrton.<br />

Ava Gardner. Deborah Kerr and<br />

? Lyon in "The Night of the Iguana."<br />

rent at the Paramount, was escorted<br />

und the newspaper, radio and TV spots<br />

Arthur Krolick. district manager. Paraunt<br />

Theatres. She said that all those<br />

native, would-be scandalous yarns reding<br />

the production in Mismaloya.<br />

xico. are bunk. Miss Boylan was in the<br />

Iter of director John Huston's isolated<br />

«rprise the \vhole four months of pro-<br />

:tion and if tantrums were thrown,<br />

busies evinced or temperaments<br />

"aded, Miss Boylan missed the fireworks.<br />

ilanager Joseph Garvey, his wife and son<br />

ieph jr. went on a vacation trip to Washton<br />

and the World's Fair in New York,<br />

e GTanada will present 'Fair Lady"<br />

cember 23 and Garvey has signed the<br />

Buffalo Variety Club as premiere sponsor<br />

Dryden Theatre of the George<br />

Eastman House in Rochester has started<br />

its first western series, a roundup through<br />

the cinematic sagebrush country of five decades<br />

of this century. Thirty-four films<br />

will be shown. Tom Mix, William S. Hart.<br />

Broncho Billy, Buck Jones and Hoot Gibson<br />

will ride again. The series, according<br />

to James Card of Eastman House, is intended<br />

to illustrate the importance of westerns<br />

to American motion picture history<br />

and their contribution to the artistry of<br />

the medium.<br />

The opening night of "My Fair Lady" at<br />

the Riviera Theatre, Rochester. December<br />

23. will be sponsored by the women's committee<br />

of the Rochester Civic Music Ass'n.<br />

William Laney Joins<br />

New Jo-Mor Circuit<br />

ROCHESTER, N.Y. — William Laney,<br />

manager for seven months at Loew's Rochester<br />

Theatre, has joined the recently<br />

organized Jo-Mor Enterprises, which now<br />

operates three Rochester area theatres and<br />

is planning two more subuiban units. John<br />

Martina of the Cinema and Morris Slotnick<br />

of the Fine Arts Theatre head the<br />

new circuit, which last month opened<br />

the Stone Ridge Theatre in suburban<br />

Greece.<br />

Laney, who had been with Loew's six<br />

years, was scheduled to manage the theatre<br />

Loew's is to build on a site opposite<br />

Pittsford Plaza. He told the Rochester<br />

Times Union that "to leave Loew's was<br />

a difficult decision to make" but that he<br />

welcomed the oportunity to become general<br />

manager for the rapidly growing<br />

local area circuit.<br />

In addition to the three theatres Jo-Mor<br />

now operates, and the two suburbans being<br />

planned, the circuit will install and<br />

operate a theatre in the Baptist Temple<br />

ground floor auditorium after the congregation<br />

moves into its new Brighton building<br />

in January. Addition of this theatre<br />

will make Jo-Mor the city's largest circuit,<br />

according to the Times-Union.<br />

Patrons Think Greetings<br />

Title of Current Film<br />

ONEONTA, N.Y. — "Happy Birthday<br />

David" read the Sidney Theatre marquee<br />

recently when the manager's son celebrated<br />

his ninth birthday.<br />

However, Manager James Richards got so<br />

many inquiries from prospective patrons,<br />

asking what time the film, "Happy Birthday<br />

David," would start that he was forced to<br />

change the marquee back to his regular<br />

billing.<br />

Leaves Theatre Interests<br />

NEWBURGH. NY.—Half interest in the<br />

Park and Ritz theatres of this city was left<br />

to Allen D. Newburgh by his mother. Mrs.<br />

Doris Levy, who died June 12 in Cornwall<br />

Hospital, according to her will which has<br />

been probated in surrogates court. A sixth<br />

interest in the theatres was left to each of<br />

Mrs. Levy's other children. Evelyn Weiner,<br />

Natalie Cooper and Adelaide Fi-ankel.<br />

Paramount's "The Son of Captain Blood"<br />

introduces Sean Flynn, son of the late Errol<br />

Flynn.<br />

ALBANY<br />

allied Artists closed its Albany office on<br />

the second floor of the RTA building<br />

August 28, and transferred accounts to the<br />

Buffalo office, which has supervised the<br />

local subunit during recent years. Lou<br />

Lieser Is the Buffalo manager. Bob Adler,<br />

local area representative, is retiring with<br />

severance pay. Adler, who first came here<br />

with Monogram franchise holders Harry<br />

Berkson and Nat Dickman during the early<br />

days of World War II, started in the printing<br />

department at the Columbia home office<br />

37 years ago, and later was on the staff<br />

of Rube Jackter, now general .sales manager.<br />

He served with Columbia at Buffalo,<br />

Detroit and Omaha before joining Monogram.<br />

Nat Nathanson, assistant AA sales<br />

chief, and Lieser were here arranging for<br />

the close-up.<br />

Bill With. Palace manager, emulated the<br />

bus driver. During a vacation at Old<br />

Orchard. Me., he attended screenings of<br />

"The Incredible Mr. Limpet" and "Squadron<br />

633" in the Portland and Saco automobilers.<br />

He reported the Maine weather<br />

"fine" vacation returnee was<br />

.<br />

Fabian District Manager Adrian Ettelson<br />

Moisides was due to dock in New<br />

York, August 24 after a vacation in Greece<br />

and to resume the managerial reins at<br />

Stanley Warner Delaware the next week.<br />

"Yesterday, Today and Tomorrow" has<br />

drawn so well at the Delaware that talk<br />

is heard of holding the Embassy release<br />

until October 1. That would set a record<br />

for any run at the SW art house.<br />

Charley Maguire. Strand stagehand,<br />

Andy<br />

was<br />

expected to undergo surgery<br />

Antoinette, Palace<br />

.<br />

projectionist<br />

. .<br />

and business<br />

agent of Local 324, started as a boothman<br />

in 1916. Before that, he ushered at<br />

the old Colonial Theatre on Central avenue<br />

while a high school student. Antoinette<br />

attended the recent convention of the<br />

lATSE in Louisville, Ky., w-ith Bill Mitchinson<br />

of the Kingston Local and a Hudson<br />

operator . . . It's been a strenuous summer<br />

for George Schenck, Tri-State Concessions<br />

manager, and assistants. Tri-State serves<br />

drive-ins as far north as Plattsburgh.<br />

.<br />

Arlene, daughter of Fabian Schenectady<br />

city manager Phil Rapp. is now- working for<br />

the state's security division of the naval<br />

affairs bureau. She graduated from Mildred<br />

Elley Secretarial School, Albany.<br />

Harvey, her brother, is employed parttime<br />

by a professor of psychology, at Lake Success,<br />

and holds another summer job. He is<br />

studying for a doctorate in psychology . . .<br />

Neil Hellman has six horses at the Saratoga<br />

track, several of them winners during<br />

the first fortnight of the annual meeting.<br />

Selected Shorts is the name of one of his<br />

runners. Hellman is owner of Hellman<br />

Theatre and Thruway Motel . Hellman<br />

plans a series of benefit performances<br />

for "My Fair Lady" before the<br />

Christmas opening. December 17 is tentatively<br />

set for the first night of the special<br />

screenings, according to managing director<br />

Dave Weinstein Hallenbeck uses<br />

a white display truck to advertise the<br />

top feature at the Indian Ladder Drive-In,<br />

New Salem. The truck was seen going<br />

down State street, one of Albany's main<br />

thoroughfares, on a recent afternoon. Hellenbeck<br />

operates a miniature golf course<br />

next to the automobiler, located in the<br />

cool, bracing air of the Helderbergs.<br />

XOFTICE August 31. 1964 E-5

. . MGM<br />

. . . Milton<br />

. . Joe<br />

. . William<br />

. . "Hello<br />

. . Natt<br />

. . Robert<br />

. . Hal<br />

. . Jay<br />

j<br />


T oew's Palace Manager Fred Eiling was<br />

a recipient of a $100 award made in<br />

the Art Tolchin-Bernie Myerson boxoffice<br />

drive to managers achieving larger grosses<br />

during the first half of this year than for<br />

any similar period in several years. Erling<br />

said th? method as how the pictures were<br />

sold was also considered as well as the<br />

admissions. There were seven winners out<br />

Loew's Embassy<br />

of 35 contestants . . .<br />

Manager Ronald Sterling returned from<br />

Wilmington, where he managed the Aldine<br />

Theatre for a couple of weeks until Bob<br />

Diem arrived from Mount Vernon to become<br />

the new manager for the Aldine.<br />

Young Bijan Azarbyjani. who assists the<br />

eastern division manager Orville Crouch<br />

at both the Palace and Embassy, gave full<br />

time at the Embassy during Sterling's<br />

absence.<br />

1<br />

.<br />

Arlington Theatre Manager George M.<br />

Hodges was robbed<br />

><br />

16 by two armed men<br />

who escaped with $1,127 after tying up the<br />

manager, cashier Dolly B. Masters and<br />

usher Wayne Prilliman. The 618-seat Arlington<br />

was almost filled with patrons viewing<br />

"What a Way to Go!" Hodges, who<br />

retired from the Air Force February 29,<br />

has spent considerable time in military<br />

areas and was calm enough to ask the intruders<br />

to pick up the cigaret knocked<br />

from the desk. Hodges said the nervous<br />

gunman obliged but admonished him not<br />

to "act like a hero." Only tw-o weeks had<br />

elapsed since the manager of the Byrd,<br />

William H. Shervin, was similarly robbed<br />

while counting receipts.<br />

MGM publicist Jack Foxe returned from<br />

a swing down to North and South Carolina<br />

where he set up 20 situations for "The<br />

Night of the Iguana" . staffers<br />

Thelma Powell and Doris Perry vacationed<br />

. . District Theatres booker George<br />

Wheeler is having a holiday in Canada and<br />

Ray Ashdown, treasurer, has recuperated<br />

I'rom an illness.<br />

WOMPIs celebrating September birthdays<br />

are: Ethel Curtis, Continental; Jane<br />

Klotz, formerly of IT, housewife: Catherine<br />

Murphy, MGM: Eileen Olivier, 20th-<br />

Fox, and Doris Steffy, <strong>Boxoffice</strong> Attractions.<br />

Happy birthday, WOMPIs . . . Filmrow<br />

visitors for booking sessions were Mrs.<br />

Pete Prince, Route 219 Drive-In, Chestertown,<br />

Md., Lewis Bachrach, Palace, Winchester,<br />

and John Caldwell, Coswell Drive-<br />

In. Appomattox.<br />

Columbia salesman Fred Sapperstein succeeds<br />

the late Ben Caplon as manager of<br />

the local branch which is part of Columbia's<br />

mideastern and southern division<br />

headed by Sam Galanty . . . Galanty<br />

and home office executives met in Atlanta<br />

1<br />

18, 19 1 with the southern affiliates of<br />

AB-Paramount Theatres at a special mer-<br />

8"xlO" ^1500<br />

A/JlVfAH<br />

PHOTO<br />

Check with ordc! THEATRICAL ADVERTISING CO.<br />

NO C.ODt 2310 Coss Detroit 1, Mich.<br />

.<br />

chandising seminar, according tp Sid Zins,<br />

Columbia publicist ... A visitor to the<br />

branch was Jerry Pickman of the home office<br />

sales department girl<br />

Claire Sapienza<br />

.<br />

and staffer Lama<br />

Schwartz have returned from their holiday<br />

Di Maio is off the sick<br />

Jim Moore was visited by his<br />

list . .<br />

brother<br />

.<br />

from Miami and Billie Bennick<br />

visited relatives in southwest Virginia.<br />

Booker Ross Wheeler, son of Sam<br />

Wheeler, president of Wheeler Films, was<br />

married August 9 to Marian Sedon . . . WF<br />

staffers Mary Jane Salvetti and Doris<br />

Chown, WOMPI president, vacationed.<br />

<strong>Boxoffice</strong> Attractions reported 260 feature<br />

film playdates accepted last week, marking<br />

the largest single week's activity for the<br />

Washington based independent distributors.<br />

Sheldon Tromberg, company president,<br />

announced that the bulk of the bookings<br />

were spurred by new releases which<br />

include "One Potato, Two Potato," "Road<br />

Rebels," "Two in a Sleeping Bag." "Doctor<br />

in Distress" and "Cool World."<br />


fJenry Dusman of J. F. Dusman. theatre<br />

suppliers, became a grandfather when<br />

daughter-in-law Carol Dusman gave birth<br />

to a son named John jr. The baby's father<br />

Jack suffered a fatal auto accident in<br />

Florida just prior to the infant's arrival<br />

Schwaber, head of Schwaber<br />

Theatres, was in Atlantic City for a brief<br />

vacation ... A safe containing $2,057.00 was<br />

taken Sunday night from the Carroll<br />

Drive-In located beyond the Baltimore city<br />

limits.<br />

Larry Hyatt has resigned as manager of<br />

the New Theatre . Downey,<br />

manager of the Stanton, has been moved to<br />

the New. Robert Jenkins, also of the Stanton's<br />

staff, has resigned . Hodgdon<br />

of the J.F. Theatre staff is temporary<br />

manager at the Uptown . Marhenke,<br />

a distributor, spent the early part<br />

of the week at Ocean City . Braswell,<br />

relief projectionist at the Cinema and<br />

Paramount, was visiting relatives in North<br />

Carolina.<br />

Maurice Rushworth, business agent for<br />

Local 181, reports placing projectionists in<br />

four new houses opening in the Baltimore<br />

area w'ithin the past year. They are Roland<br />

Bruscup at the Harundale Cinema, Glen<br />

Burnie: Sol Marks at Cinema I and Dan<br />

Flanagan at Cinema II, both at Yorkshire<br />

Shopping Center, and Norman Marks, no<br />

relation to Sol, at the Glen Burnie Mall<br />

Theatre.<br />

Rodney Collier, district manager for<br />

Stanley Warner. Washington, spent a day<br />

off visiting friends in Baltimore. He formerly<br />

was manager of the Stanley Theatre,<br />

now known as the Stanton . Ordan,<br />

Trans-Lux executive, came in from New<br />

York for business meetings<br />

Walderman. owner of the<br />

. .<br />

Park<br />

. Joseph<br />

Theatre,<br />

spent several days in Ocean City.<br />

JF Theatres, headed by Jack Pruchtman,<br />

has booked an evening's performance by<br />

Jack Jones, recording artist, and Louis Nye,<br />

TV star, on the Stanton's stage for two<br />

shows Saturday night, September 12.<br />

Budco to Open Cinemd<br />

On Baltimore Pike<br />

;<br />

PHILADELPHIA—The new Cinemi ]<br />

a 900-seater featuring a funnel-sip<br />

auditorium and a lobby-level projecoi<br />

booth, will be opened September 23b<br />

Budco Quality Theatres on the B:ti<br />

more pike lU.S. li just east of the ?i<br />

described I as contemporary<br />

funnel shape of the auditorium, \l<br />

Strawbridge & Clothier store at Sprg<br />

field. Pa.<br />

The Cinema I provides parking for<br />

cars. Claude Schlanger, president of Bi;(<br />

Cinema<br />

sign, with a curved marquee of<br />

in e<br />

be<br />

Granolux, complemented by Valley F'g<br />

stone and multishaded colonial brick\r<br />

on all exterior walls. Schlanger said trr<br />

will be a spacious lobby of wood pa;l<br />

and vinyl wall covering with a boxorc<br />

serving patrons either outside the le<br />

'<br />

atre or in the outer lobby.<br />

He said that the property will be en<br />

pletely landscaped with a planting sii<br />

featuring Norway spruce trees betve:<br />

the theatre grounds and adjacent i3i<br />

dential areas.<br />

The<br />

,<br />

a lobby-level projection booth, has te<br />

patterned after the latest in Euroia<br />

movie theatres. Schlanger said, "This n<br />

usual design, combined with a rece:l<br />

developed geo-coustical treatment ofih<br />

walls, will provide the theatregoers it<br />

a sense of personal participation in 'li<br />

film."<br />

Schlanger pointed out the theatre h<br />

incorporate the most advanced motion ic<br />

ture projection and sound techniques,<br />

eluding widescreen 70mm equipment, t<br />

six-track stereophonic sound and cl,e<br />

circuit television processes.<br />

Cinema I was designed by Philadelii<br />

architect Mitchell Abramowitz. i<br />

The Schlanger circuit now' numberi2<br />

conventional and outdoor theatres i<br />

Pennsylvania, New Jersey and Delawri<br />

Warren C. Girton Leaving<br />

Industry After 35 Years<br />

SUNBURY. PA.—After 35 years in exbi<br />

tion. Warren C. Girton has resigned asiii<br />

trict manager in charge of 12 theatre (<br />

the Meco Realty Co. circuit, includlng'ti<br />

local Rialto. Too young to retire, GirtoiTJ<br />

pects to announce his new business ph<br />

which he said would have a Sunbury ti<br />

point, following a vacation with his fai,l:<br />

Meco is successor in this area to Coi;"!<br />

ford Amusement Co., with which Gi.0<br />

started as manager of the Williams ir<br />

Capitol in 1929. In 1934 he was iP<br />

pointed manager of Comerford's newly li<br />

Capitol in Milton, remaining there i)t<br />

1949, when he came to Sunbury for the r;<br />

time, serving until 1954 as manager ofli<br />

Rialto. From 1954 to 1957, he was bac i<br />

Milton as manager again, but returned 'r<br />

to stay in 1957 when he was appointedji<br />

trict manager for the circuit.<br />

Closes Egg Harbor Theatre<br />

EGG HARBOR CITY. N.J.—This<br />

munity no longer has a motion pU 1<br />

theatre, the Colonial having been cJe<br />

permanently early this month by the ciw<br />

of the same name. The circuit is headelb<br />

Alvin Frank, who also does businessa<br />

Hammonton Theatres and operates scj'l<br />

drive-ins in southern New Jersey.<br />

E-6 BOXOFFICE :: August 31, *6

; been<br />

. 4<br />

. . Film<br />

. . Enjoying<br />

. . Ernie<br />

mTH JERSEY<br />

e Oxford Theatre, Little Falls, which<br />

opened in 1925, closed its doors AuhusI<br />

for Kood. Leased by Stanley Warner<br />

ce 1950. the Little Palls landmark has<br />

n purcha.sed for well over $75,000 by<br />

adjacent Passaic County National<br />

Ilk. which plans to demolish the struce<br />

and erect a drive-in banking branch<br />

additional parking facilities on the site.<br />

i<br />

? 950-seat house was closed for several<br />

nths on two different occasions in the<br />

ly 1950s due to decreasing attendance.<br />

In 1956 it was forced to revert to a<br />

1<br />

manent weekends-only policy. The<br />

iiager of the Oxford since June 1963<br />

Carl Jablonski of Jersey City.<br />

3 has now been appointed a relief manr<br />

with SW.<br />

lanley Warner a.ssistant zone manager<br />

ly Williams and his wife Sue attended<br />

TOA convention at the Concord Hotel<br />

Slaniesha Lake. N.Y. . vacais<br />

were John Stanek. manager of SW's<br />

t-run Branford. Newark, and Larry<br />

anese. manager of the Warner. Harri-<br />

. Assistants Al Spychalski and Hamil-<br />

Joncs. both of the Branford. covered<br />

li houses. Ed Nalwejko. a.ssistant at the<br />

al. Bloomfield. subbed at the Oxford,<br />

le Falls, while manager Carl Jablonski<br />

ationed. Relief man. Jerry Littenbcrg,<br />

in at SW's Oritani. Hackensack. while<br />

'd<br />

iiager Murray Spector was on vacation,<br />

urning from an enjoyable stay at Wildr,<br />

N.J., was Gerry Hazell. assistant at<br />

lian's Bellevue. Upper Montclair.<br />

he Majestic, Paterson. that city's only<br />

nish-film house, has eliminated daily<br />

tinuous performances starting at 1 p.m.<br />

reverted to 6 p.m. openings. Monday<br />

DUgh Friday, and continuous on Saturand<br />

Sunday. In addition, the tlieatre<br />

;ures a live stage show once a month<br />

Plans to erect a 2.000-.seat theatre on<br />

in Paramus near the Garden State<br />

'PPing Plaza, to be operated by Stanley<br />

rner. have been announced. Construc-<br />

1 is expected to start before the end of<br />

tember . star John Ireland and<br />

an Krasnowmowitz. Miss New Jersey,<br />

)ed the Linwood Theatre in Fort Lee<br />

brate its first birthday recently by apring<br />

together at the theatre and cutting<br />

irge birthday cake in the lobby, which<br />

r was served to the patrons. Managing<br />

Linwood is Mrs. Ronnie La Vasseur.<br />

Cleopatra" closed August 30 at the<br />

evue Theatre. Upper Montclair. foling<br />

a successful 11 -week engagement<br />

•e. It will be replaced by "Becket"<br />

ch opens September 2.<br />

s Rome Strand Theatre<br />

OME. N.Y. — The Strand Theatre,<br />

cd several months ago. has been pursed<br />

by Elias J. Nickey. who also owns<br />

Montgomery Ward & Co. building<br />

:h adjoins the theatre on the east.<br />

Pittsburgh Losing<br />

Two Big Theatres<br />

PITTSBURGH Two major tlleatres in<br />

this metropolitan area ai'e closing, one<br />

of them definitely forever.<br />

Stanley Warner is abandoning the once<br />

de luxe Rowland at Wilkinsburg. The building<br />

has been sold, to a purchaser not yet<br />

named, with the stipulation that neither<br />

the building nor the site be used as a<br />

theatre.<br />

At the same time. United Artists Theatres<br />

has given notice that it will shutter<br />

the Penn Theatre, the top showcase in<br />

the downtown Golden Triangle for many<br />

years, come September 30 when the lease<br />

expires. S. M. Hassanien, UA Theatres<br />

executive, said Pittsburgh's "extremely<br />

high taxes, amounting to $2,000 a week<br />

for the Penn," was a major factor in the<br />

closing.<br />

The 1963 tax figures are: city, $40,466;<br />

.school. $21,627: county. $13,365; water and<br />

sewage. $2,873; mercantile. $2,330, plus<br />

other levies. Frank Trohaugh. realtor, said<br />

the total levy on the Penn Theatre real<br />

estate is $101,427. In addition there is<br />

the city amusement tax. which amounted<br />

to $68,126 in 1963.<br />

"A recent survey we made indicated<br />

real estate taxes on the Penn Theatre<br />

are the highest in the country." said Trohaugh.<br />

head of the Donovan Co.," amounting<br />

to over $35 a seat. The highest corresponding<br />

figure we could find on a<br />

Broadway theatre in New York City was<br />

$24.16 a seat." He stated that the local<br />

theatre's experience is "another example<br />

of the detrimental effect high taxes are<br />

having on downtown properties."<br />

Theatre owners have been urging the<br />

city to drop or reduce its 10 per cent<br />

amusement tax. arguing that it has put<br />

them in an unfair competitive situation.<br />

The Penn Theatre, opened in 1927 by<br />

Loews, was leased several years ago by<br />

United Artists Theatres.<br />

The Rowland has been losing money<br />

in recent years. The SW circuit has sought<br />

in vain to get the tax assessment reduced.<br />

The Rowland, constructed 54 years ago<br />

in grand style, was the favorite of its<br />

builder. Richard A. Rowland, pioneer in<br />

exhibition and distribution, and James B.<br />

Clark. Rowland formed the old First National,<br />

which became Warner Bros., and<br />

Alco. which became Metro, then Metro-<br />

Goldwyn-Mayer, and other companies. A<br />

Wilkinsburger. he made his headquarters<br />

here for many years.<br />

The Rowland Theatre had opposition<br />

from independent exhibitors from time to<br />

time but the circuit acquired them or they<br />

eventually had to close for lack of product,<br />

lack of business, etc.<br />

Wilkinsburg. the second largest borough<br />

in Pennsylvania, will be without a theatre<br />

when the Rowland closes.<br />


[oM-ph B. lianna. 68, a Filmrow booker for<br />

53 years, died after an illness of three<br />

weeks. He started in<br />

the film business in<br />

1911 with his brothor-in-law,<br />

the late<br />

Walter C. Thomas.<br />

After two years of<br />

Army .service, he<br />

joined 20th-Fox as<br />

booker and was head<br />

booker there when he<br />

resigned to go with<br />

Cooperative Theatre<br />

Service, where he remained<br />

Joseph Ilanna<br />

until h i s<br />

death. Surviving are<br />

his wife Helen, a daughter Shirley


with more exhibitor subscribers<br />

because it publishes . . .<br />

MUKb Local<br />

and National News<br />

lYlUKb Booking<br />

Information<br />

lYiORc Showmandising Ideas<br />

WlUKt Operational<br />

Information<br />

MUKc Equipment and Concessions Tips<br />

fvlUKc<br />

Convention Coverage<br />

MUKb on all<br />

counts that count most<br />

—read and rel'md on by MORE Theafremen<br />

than any other film trade paper in the world<br />


E-8 BOXOFFICE :: August 31, lH


WO WB Writer Deals;<br />

;ek Cavalry Song<br />

lOLLYWOOD—Two new writing deals<br />

olving upcoming productions were aninced<br />

by Warner Bros. Jerry DeBono<br />

1 write a treatment on "An American<br />

•am." the new Norman Mailer novel,<br />

ich ran serially in Esquire magazine, to<br />

Ich Warners recently acquired screen<br />

tits. John Mantlcy was signed to do a<br />

ish job on "My Blood Runs Cold," the<br />

lliani Conrad picture scheduled to fol-<br />

I his just-completed "Two on a Guil-<br />

Ine."<br />

Director Harold Young will direct and<br />

)duce his own screenplay. "Lupita." with<br />

ning tentatively set to begin in the late<br />

1.<br />

jeorge Purth. Universal-TV contract<br />

ir, was chosen by executive producer Edird<br />

J. Montagne for the starring role in<br />

Iv Son, the Egg," episode of Universal-<br />

Vs Broadside, which starts filming this<br />

lek.<br />

"Gary Owen." the regimental song of<br />

e U.S. Seventh cavalry, once under the<br />

nmand of General Custer, will be the<br />

using musical theme of 20th-Fox's superventure<br />

drama. "The Day Custer Fell."<br />

rmission is now being sought from the<br />

jsent commander of the Seventh cavalry<br />

use the song, the lyricist and composer<br />

which, according to producer David<br />

eisbart. are not Ascap.<br />

No changes have been made in<br />

»ns for "Say It With Music" produc-<br />

)n despite a story appearing in local<br />

ipers that the production had been deyed<br />

until 1965. Arthur Freed said<br />

iginal schedules haven't been changed,<br />

id Leonard Gersh had been connected<br />

(Hollyicood O/lwe—Suite 320 at 636? Hollywood Blvd.<br />

MGM's<br />

ith the production from its inception,<br />

ot only will new Irving Berlin songs be<br />

but his old ones are part of the pro-<br />

led.<br />

"While we haven't given out any<br />

.iction.<br />

imes of stars, we have been dickering with<br />

any top names, and will make this anjuncement<br />

when the time is ripe," said<br />

reed. "Specifically, I deny that there has<br />

en any delay in production plans for this<br />

cture."<br />

•ePatie-Freleng Expands<br />

HOLLYWOOD—DePatie-Freleng Enterrises,<br />

which broke into prominence with<br />

le animated introduction to "The Pink<br />

anther." has added 47 animators to its<br />

aff.<br />

)XOFFICE August 31, 1964<br />

Columbia Gives 'Surf<br />

So. California TV Push<br />

LOS ANGELES — Columbia got broad<br />

penetration of the southern California<br />

market Tuesday night 1 25 1 for the multiple<br />

opening Wednesday in this area of "Ride<br />

the Wild Surf." through sponsorship of an<br />

hour and a half television spectacular.<br />

Eight commercials on "Wild Surf" were<br />

spotted on the taped telecast by station<br />

KHJ from 6 to 7:30 p.m. of the surfing<br />

world classic, the Malibu Surf riders invitational<br />

event at Malibu Beach. In addition,<br />

Susan Hart and Peter Brown, two of the<br />

"Wild Surf" stars, apepared at the surfing<br />

championships.<br />

The video taping incorporated scenes of<br />

an airplane towing a banner reading. "See<br />

Ride the Wild Surf in Citywide Theatres."<br />

The plane covered all of the beaches from<br />

Malibu to Zuma Beach. Thousands of<br />

teenagers, who usually attend the surfing<br />

championships, were exposed to the lowflying,<br />

bannered plane. In addition, various<br />

playdate credits were cut into the<br />

program.<br />

KHJ-TV advertised the surfing event<br />

and its tiein with "Ride the Wild Surf"<br />

on the television pages of all three metropolitan<br />

Los Angeles newspapers and 14<br />

area newspapers. KHJ also announced the<br />

event several times daily on various<br />

programs.<br />

'Sexy Magic' to Minerva<br />

LOS ANGELES—Tony Fantone. Minerva<br />

Pictures, will distribute "Sexy Magic" in<br />

this country under an arrangement concluded<br />

with Fulvio Lucisano and Italian<br />

International Films, who produced the<br />

film with Enrico C. L. Putatto. Fantone<br />

said he will operate under a new distribution<br />

firm with Jim Hope, brother of Bob<br />

Hope, and will announce plans for an additional<br />

list of product during the next<br />

few weeks.<br />

To Plug 'Cheatin' Heart'<br />

HOLLYWOOD—After participating in<br />

promotion activities for her two MGM pictures.<br />

"Looking for Love" and "Your<br />

Cheatin' Heart." Susan Oliver returned to<br />

Hollywood to join George Hamilton, who<br />

also stars in "Heart." for western exploitation<br />

projects for the screen biography of<br />

country-western singer Hank Williams.<br />

Sam katzman produced and Gene Nelson<br />

directed.<br />

Sidney Picker Marries<br />

HOLLYWOOD—Sidney Picker. Mirisch<br />

Corp. executive, and Ann Peck were married<br />

on Sunday i23) at the Beverly Hills<br />

Hotel.<br />

3 More Committees<br />

Named by Art Freed<br />

HOLLYWOOD—Three additional special<br />

committees of the Academy of Motion Picture<br />

Arts and Sciences have been named by<br />

Arthur Freed, president, bringing to 16<br />

the number of groups organized to date.<br />

They are:<br />

Foreign language film awards—Roy C.<br />

Metzler. chairman: Louis Blaine. Macdonald<br />

Carey. George W. Duning. Rudi A. Fehr.<br />

Ely Levy. Luigi Luraschi. Don Prince. Carl<br />

Schaefer. Edward Schellhorn. Geoffrey M.<br />

Shurlock, Harry Tytle, Robert M. W. Vogel.<br />

Scientific or technical awards—Gordon<br />

E. Sawyer, chairman: John O. Aalberg.<br />

Walter Beyer. Daniel J. Bloomberg. Merle<br />

Chamberlin. Farciot Edouart. Ferdinand L.<br />

Eich. Glenn Farr. Jack P. Foreman. Alexander<br />

Golitzen. Roland Gross. George R.<br />

Groves. Sol Halprin. Wilton R. Holm. William<br />

Hornbeck. G. Carleton Hunt. Ub<br />

Iwerks. Emile Kuri. Hal Millar. Hal Mohr.<br />

James C. Pratt, Charles Rice. Norwood L.<br />

Simmons. Sidney P. Solow. Charles Sutter.<br />

Bryon Vreeland, Waldon O. Watson. William<br />

L. Widmayer.<br />

Sound branch executive committee<br />

Waldon O. Watson, chairman: John O.<br />

Aalberg. Robert O. Cook. James P. Corcoran.<br />

George Dutton. George R. Groves,<br />

Fred Hynes. Franklin E. Milton. Charles<br />

Rice. Gordon E. Sawyer.<br />

New Writer John Gamble<br />

Signed by Youngstein<br />

HOLL'YWOOD — Producer Max Youngstein<br />

has signed new writer John Gamble to<br />

develop his original screenplay. "Savage<br />

Pilgrim." story of the American Indian, as a<br />

feature for Columbia release.<br />

Gamble recently sold his first screenplay,<br />

"The Touching and the Not Touching," to<br />

independent producers Randall Hood and<br />

Adam LaZarre.<br />

Dale Robertson to Durban<br />

HOLLYWOOD—Dale Robertson has gone<br />

to Durban. South Africa, where he will<br />

star in "Coast of Skeletons." an underwater<br />

diamond mining film which is being<br />

produced by British Lion and Constantine<br />

of Germany. British actor Richard Todd<br />

will star with Robertson, with Elga Hender.son.<br />

Mary Ann Koch and German actor<br />

Hans Drache. Herb Brenner of GAC here<br />

.said the budget is around $500,000.<br />

Sullcm-Worth to Desilu<br />

HOLLYWOOD—Arne Sultan and Marvin<br />

Worth have been signed by Desilu to<br />

write and produce TV series.<br />


. . . Fleas<br />

. . . Rose<br />

. . Beatles<br />

. . Seen<br />

.<br />

28<br />

...<br />

. ."Mondo<br />

. . Don<br />

. . Syufy<br />


'^^^<br />


The international film showcase exists,<br />

right here in the center of the Pacific.<br />

The Varsity Theatre, just off the Univers;ty<br />

campus, and tlie East-West Center is<br />

offering Hong Kong's "The Lady General<br />

Hua Mu-Lan." starring Ivy Ling Poh. "best<br />

actress of the year" choice of the recent<br />

11th Asian Film Festival at Taipei,<br />

Formosa.<br />

The downtown Princess' big attraction<br />

this week is the made-on-location-in-<br />

Hawaii Japanese film, "Bon Dance in<br />

Dreamy Hawaii," featuring many local<br />

"characters." The Filipino movie, "Cavalry<br />

Command," coproduced by Santiago and<br />

Romero of Manila and an independent<br />

American company, is currently playing<br />

the lower lialf of double bills.<br />

Open'ng next month at the Queen is the<br />

Italian "To Bed ... Or Not to Bed," the<br />

British "The Small World of Sammy Lee."<br />

the Swedish "The Swedish Mistress" and<br />

"Monika."<br />

The huge success of the "teen-preem"<br />

matinee at the Princess is now matched by<br />

another smashing go. Consolidated Amusement<br />

Co. did "yeah, yeah, yeah" business<br />

wi':h a "teen-preem" matinee with the<br />

B3atles' "A Hard Day's Night."<br />

"A Shot in the Dark" was holding for a<br />

fourth week at Kuhio while "Marnie" stays<br />

for a second. Cinerama's "Circus World"<br />

was swinging along in its ninth week and<br />

"Bikini Beach" was held over for a second<br />

week and moved for a third week's run.<br />

The Japanese "Unholy Desire," a new film<br />

from director Shoei Imamura ihis prizewinning<br />

"In.sect Woman" currently is<br />

playing US. art houses) was pulling big<br />

money for a second week.<br />

The 1,200-seat Palace Theatre, a unit of<br />

Royal Theatres' multiple first-run setup<br />

changes picture policy and management<br />

late this fall. Noboru Furuya of the Nippon<br />

Theatre and the Shochiku Co. of<br />

Japan will lease the Palace for first-run<br />

exhibition of Shochiku films and Japanese<br />

stage shows. The presently located Nippon<br />

Theatre is one of the "victims" of a re-<br />

As a screen game,<br />

HOLLYWOOD takes top<br />

honors. As a box-office attraction,<br />

if is without equol. It has<br />

been a favorite with theatre goers for<br />

over 15 years. Write today for complete details.<br />

Be sure to give seating or cor capacity.<br />


3750 Ooklon Sf. * Skokic, lllinoii<br />


development project which will also close<br />

down the Asia Theatre and the Kokusal<br />

Theatre.<br />

The de luxe Wakiki Theatre is undergoing<br />

a face-lift to fit in with the changing<br />

patterns of new buildings being erected in<br />

its immediate neighborhood.<br />

><br />

Paramount chief George Weltner. Bob<br />

Goodf ried also from<br />

i<br />

Paramount<br />

Breen, Bob Conrad and Steve<br />

, Bobby<br />

Allen increased<br />

the population of picture people in<br />

Honolulu.<br />

According to Toho Co. management in<br />

Honolulu, William E. Cole, Seattle, has been<br />

appointed United States representative for<br />

their Nichion projection and sound equipment.<br />

A 16-man group of Japanese film<br />

tradespeople toured key cities to study theatrical<br />

facilities and equipments. Hosted<br />

by Nichion, Honolulu was their first stopover.<br />

Bob Helm, former West Coast theatreman,<br />

is now vice-president and assistant<br />

general manager of the Consolidated<br />

Amusement Co. of Honolulu.<br />


gen Blue, the comedian, heads a revue at<br />

Bimbo's 365 Club . on the<br />

marquee of the Hub Theatre— "The Rumor<br />

the Beatles Will Appear Here Is Not True<br />

Maybe . NO."<br />

Charles P. Leonard and wife, Carson<br />

City exhibitors, and Regina Perry, who<br />

has the Yerington Theatre and Stage<br />

Ci-est Drive-In at Yerington, were in town<br />

several days booking and buying, and celebrating<br />

the Leonards' wedding anniversary<br />

Gibbons Moro, who came to<br />

Hollywood in 1914 and played leading lady<br />

roles for J. Warren Kerrigan, died recently<br />

in Berkeley.<br />

"Cleopatra" was to open a popularprize<br />

limited run at the United Artists<br />

Theatre September 2 . . "Becket" will<br />

.<br />

open at the Royal September 9 . .<br />

.<br />

Harry Haustein, Paramount manager, and<br />

family were vacationing in southern California<br />

. . . Clint Mitchem, AA booker,<br />

wife left on a vacation trip . . .<br />

and<br />

Mrs. Wayne Byrne, president of the Peninsula<br />

Volunteers, sponsor of the "My<br />

Fair Lady" premiere, reports the response<br />

to notices on the benefit opening has<br />

been overwhelming.<br />

Sherrell Corwin, president of North Coast<br />

Theatres, has announced several local promotions.<br />

H. G. "Bud" Tapper, with the<br />

United Artists Theatre for some 15 years,<br />

has been appointed city manager handling<br />

the Esquire and United Artists theatres,<br />

succeeding Robert Broadbent, who assumes<br />

a similar post in Santa Barbara. Assistant<br />

manager of the United Artists Harry Morgan<br />

has been upped to manager.<br />

Ground was broken for the Fairoaks Auto<br />

Movie in Sunnyvale by United California<br />

Theatres. The 1.110-car project is scheduled<br />

for an early November opening .<br />

The Oakdale Theatre, closed for some time,<br />

has been leased by A. T. Cruz of Huron.<br />

He will also continue to operate his Huron<br />

showplace . Folsom, operatoi'o:<br />

the Corcoran Theatre, has bought the p.<br />

ton Theatre. Sonora . Enterpie<br />

will move soon to a new location at 9i<br />

Turk St. The second floor will be occu e<<br />

by Warner Bros, exchange. Columbia c<br />

tures is moving into the Fox Warlh<br />

building.<br />

Roy Evans, United Ai'tists supervise; o<br />

theatre operations in the Los Angeles a-a<br />

was in the city on business with ^cl<br />

Dobbs and staff . . . Stefanie Powers W8ii<br />

town to talk about "The NEW Interns a<br />

a luncheon at Orsi's. The Columbia c<br />

ture opened at the Paramount Theatre [<br />

day 1<br />

1 One of the many affairs r<br />

ranged by Camille Barnes was a coclii<br />

party at Earthquake McGoon's to re<br />

Ken Murray, in town for the northern Cli<br />

fornia premiere of his "Hollywood Hn<br />

Movies" at the Fox Warfield.<br />


H bout 100 persons were turned away f.t<br />

the special Saturday morning '2<br />

showing of the Beatles' "A Hard D/'<br />

N'ght" at Frontier's Kimo and State e<br />

atres, each seating about 1,000. The 'i<br />

opened a regular run on the 27th ath<br />

Kimo.<br />

I<br />

A group of 25 Navajo Indians from h<br />

Gallup area will be flown to Holly\

'<br />

holdovers.<br />

1 24<br />

I Washington—<br />

I Colorado—<br />

"<br />

. . . Allen<br />

. . John<br />

. . Sam<br />

. .<br />

. .<br />

[guana/ 'Dark' Tie<br />

Li 275 for LA High<br />

LOS ANGELES—First-run grosses connued<br />

high for the second consecutive<br />

eek. A strong opening for "Behold a<br />

lie Horse" grossed 300 per cent, while<br />

gorous business was done by a number<br />

"Shot in the Dark" and<br />

Jlght of the Iguana" shares LA leaderilp<br />

with 375.<br />

(Average Is 100)<br />

Idwin, El Rey—Good Neighbor Sam (Col),<br />

3rd wk 120<br />

v«rly— Behold a Pole Horse iCol) 300<br />

intse—The Carpetbaggers (Parol 12th wk. .. 200<br />

wromo— It's a Mad, Mod, Mad, Mad World<br />

(UA-Cincramo), 42nd wk 290<br />

>5t Worrcn's, Wiltern— Honeymoon Hotel<br />

(MGM) 95<br />

rtJlior>— The Unsinkoble Molly Brown !MGM),<br />

« Arts, Vogue— A Shot in the Dork (UA),<br />

wk<br />

.375<br />

6th<br />

jr Star, Los Angeles, Loyola, Village<br />

Scvtnth Down (UA)<br />

.110<br />

)heum—A Hard Day's Night (UA), 2nd<br />

llywood, Hillstreet— Bikini Beach (AlP) 150<br />

Itywood Paramount The Night of the iguona<br />

;MGM), 4lh wk 375<br />

State—The Killers lUniv) 105<br />

;,<br />

lo—Seduced and Abandoned (Embossy),<br />

2nd wk 185<br />

oic Holl—Los Tarontos (Emerson) 140<br />

ntoges—Cleopatra (20th-Fox), 62nd wk 130<br />

imer Beverly Becket (Paro). 23rd 110<br />

wk<br />

imer Hollywood How the West Was Won<br />

[MGM-Cineramo), 79th wk 295<br />

Ishire— Bedtime Story Univ), 225<br />

2nd wk<br />

lamie' 275 Best Percentage<br />

Good San Francisco Week<br />

SAN FRANCISCO— <strong>Boxoffice</strong>s were dog<br />

a steady and good business throughout<br />

e city as the week developed. "Marnie"<br />

,d a fine opening day and an outstanding<br />

St week at the Golden Gate Theatre,<br />

rood Neighbor Sam" held up to 150 per<br />

nt in its fifth and final week at the<br />

ix-Warfield, where for Tuesday i25i Ken<br />

array's Hollywood Home Movies Show<br />

vance sale was very good.<br />

ly—A House Is Not a Home (Embossy),<br />

!nd wk<br />

1 00<br />

bossy—The Patsy (Paro) 1 50<br />

:-Worfield—Good Neighbor Sam (Col),<br />

wk >th 150<br />

den Gote Marnie (Univ) 275<br />

125<br />

kin Major Barbara (Ellisl<br />

tro— Yesterday, Todoy and Tomorrow<br />

Embassy), 13th wk 150<br />

SIC Hall The Grand Olympics (Times)<br />

wk ird 150<br />

iheum— It's a Mod, Mad, Mad, Mad World<br />

UA-Cinerama), 37th wk 550<br />

omount Robin and the 7 Hoods (WB),<br />

wk Ith 100<br />

sidio The Servant (Landau), 9th wk 100<br />

'Ql—A Hard Doy's Night (UA), 2nd wk 150<br />

ge Door—A House Is Not a Home (Embassy),<br />

wk !nd 275<br />

Francis— Honeymoon Hotel (MGM) 100<br />

ted Artists— Becket iPara), 13th wk 90<br />

>ue— Craiy Desire (Embassy) 75<br />

eppard in Third Day'<br />

HOLLYWOOD — George Peppard has<br />

en signed to star in Warners' filmizain<br />

of "The Third Day," by president<br />

ck L. Warner. Just published novel is<br />

Joseph Hayes who also screenplayed<br />

ntemporary drama laid in New England,<br />

irrently Peppard is in London costarring<br />

th Sophia Loren in Carlo Ponti's produc-<br />

—Sammy Davis jr. will<br />

leave the Clifford Odets "Golden Boy<br />

Broadway play to appear with Elizabeth<br />

Taylor and Richard Bui'ton in Martin<br />

Ransohoff's production of "The Sandpiper."<br />

The schedule of filming was altered<br />

by director Vincente Minnelli to use Davis<br />

on the four days when the show gets ready<br />

for its move to Broadway from Boston.<br />

California's Big Surf country close to Carmel<br />

is the area where the film will be<br />

lensed.<br />

Lloyd Rosamond Dies<br />

LOS ANGELES—Lloyd Rosamond. 54.<br />

an associate producer of 20th-Fox Television's<br />

"Peyton Place" series, died Monday<br />

1<br />

of a heart attack. A veteran of 28<br />

years in the industry. Rosamond had<br />

worked closely with Fanny Brice on the<br />

development of her famous Baby Snooks<br />

character.<br />


IA70.MPI members gathered at the home of<br />

the Lloyd Owenbys Saturday i22i to<br />

enjoy a Hawaiian luau, which is planned<br />

as an annual affair. Prizes were awarded<br />

for the best Hawaiian costume. The following<br />

Saturday, on the 25th, the group<br />

met at president Barbara Dye's home in a<br />

monthly business meeting . Weston,<br />

producer of "One Potato, Two Potato," reports<br />

the picture will open September 4 at<br />

the Beverly Canon Theatre in Beverly<br />

Hills and the downtown Orpheum.<br />

Negotiations were conducted with Carl<br />

Peppercorn of Cinema V. who holds U.S.<br />

distribution rights.<br />

Robert \V. Selig, vice-president of theatre<br />

operations for National General Corp., is<br />

Len Schwartz. Pacific Drive-In Theatre ad<br />

department, and his family returned from<br />

a trip to New York and the World's Fair<br />

V. Martini, vice-president dircc.or<br />

of Sports Programming for Theatre<br />

Colorvision. returned from an eastern<br />

business trip.<br />

Jules Gerelick, general sales manager for<br />

American International Pictures on the Pacific<br />

coast, was back from Seattle and<br />

Port'and where he conferred on "Bikini<br />

Beach" with manager Bob Parnell ... An<br />

AIP tenth anniversary booking drive drawing<br />

was held at the local office. First<br />

prize went to Leo Molitar of the American<br />

Theatre. Newhall, Calif.: second prize went<br />

to John Lewis of Harry Nace Theatres.<br />

Phoenix, and third to Jim Jannopolis, independent<br />

theatre booker. Los Angeles.<br />

Dale Gasteiger, Roadium Drive-In Theatre<br />

Gardena, was on the Row booking and<br />

buying . Simes, ad head of Statewide<br />

Theatres, vacationed in Mexico City.<br />

Vic Dunn pinch-hit for him. Dunn is manager<br />

of the Crest Theatre in Westwood .<br />

Sam Kestenbaum. manager of the Monica<br />

Theatre, returned from a vacation spent at<br />

Lake Tahoe and Las Vegas . . . Harvey<br />

Brown has been named manager of Statewide's<br />

Colorado Theatre in Pasadena .<br />

The Spanish Picture Exhibitors Ass'n will<br />

meet in Los Angeles September 22.<br />

Added to "S'ynanon' Leads<br />

HOLLYWOOD—Stella Stevens and Alex<br />

Cord join Eartha Kitt in producer-director<br />

Richard Quine's Columbia release "Synanon."<br />

They will team in the romantic<br />

leads. September 8 is starting date.<br />

i-mssmm<br />

8"x,in" $1S00<br />

P(r Thousand FOB Dfl.<br />

X IVj »•' (Minimum Order 1.000 •<br />

Check with Order!<br />


NO C.O.D.s 2310 Coss Detroit I, Mich.<br />

BOONTON, N. J.<br />

Large Cor*<br />

Greater Crater Area<br />


Evenly Distributed<br />

Colifornio— B. F. She Company, Los Angetc<br />

Company, Son Fronciscc<br />

B. F. Sheerer Compony, Seotth MAin 3-8247<br />

Oregon— B. F. Sheerer Company, Portlond— Copitol 8-7543<br />

Denver Shipping & Inspection Bureou, Denver—Acomo 2-5616<br />

XOFFICE August 31, 1964 W-3

Investment Opportunity<br />

A dozen years from now these boys will<br />

be riding<br />

trail for real—herding cattle to help feed your children.<br />

Till then, how much patience and love and planning<br />

must go into their training? How much effort<br />

into keeping our society free and our economy<br />

stable, so young people can develop into responsible,<br />

productive adults?<br />

You have an investment in these boys. To protect<br />

it, you can join with other leading American<br />

businessmen to promote the Treasury's Payroll<br />

Savings Plan for U. S. Savings Bonds. The Treasury<br />

Department's Plan helps to encourage the habits<br />

of self-reliance and thrift we so need in all our<br />

citizens ... it helps us maintain that love of individual<br />

liberty which is basic to the well-being of<br />

our nation.<br />

When you bring the Payroll Savings Plan into<br />

your plant when you encourage your employees<br />

to enroll—you are investing in the young people<br />

who will help feed the world a decade from now.<br />

You are investing in all the ranchers and herders<br />

and farmers of America's tomorrow. In America's<br />

future. In freedom itself.<br />

Don't pass this opportunity by. Call your State<br />

Savings Bonds Director. Or write today directly<br />

to the Treasury Department. United States Savings<br />

Bonds Division, Washington, D.C. 20226.<br />

I*?<br />

In your plant... promote the PAYROLL SAVINGS PLAN for U.S. SAVINGS BONDS<br />

((^))<br />

The V* S. Government does not pay for this advertisement. TJte Treasury Department thanks^for their patriotism^ The Advertising Council and thb magazine.<br />

W-4 BOXOFFICE August 31, :6'

1<br />

that<br />

Ihol in Hie Dark'<br />

gain 250 in Loop<br />

;HICAGO—Monday and Thursday eveg<br />

shoppers helped keep business in<br />

^gaigg^w^^i:-<br />

3P theatres up to par and. with hold- ,^mMC<br />

•rs predominant, percentages were re-<br />

WSLCQf'^^ ^XJ<br />

ted by manayers as "normal." "A Shot<br />

^k.*!^* liCMVx^l<br />

the Dark," in its second week at the<br />

iCmvi »^^ ^U?'<br />

ited Artists Theatre, outranked every- J^P^* ^"C WC'^<br />

ng else with 250 per cent, a repeat of<br />

^%IA\w\ W^ „ H,'"'"^*<br />

first week's business. "Marnie." only<br />

1S\ »^^V.nv /IM: ""*^ cAiThf<br />

vcomer in the Loop, produced 180 per<br />

,TTfp4N^'^^ ![, vlhU*<br />

,t in its initial opening at the Chicago ^<br />

JV/'" ,.^ , k.irt htS'^^^<br />

eatre. "It's a Mad, Mad, Mad, Mad rwK'rtO'^^<br />

jrld' kept up its "mad" business pace ^W<br />

the neighborhood houses and drive-ins.<br />

lack Like Me" also was a strong leader<br />

outlying areas.<br />

(Average Is 100)<br />

negie Cortouchc (Embassy! , 2nd wk 165<br />

:ago— Mornie (Univ) 1 80<br />

frno Seduced ond Abandoned (Cont'l),<br />

id wk '*5<br />

Me. Loop— Ycsterdoy, Todoy ond Tomorrow JOHN ASIILKY HELPS rROMOTE SATURATION—John Ashley, who is<br />

•<br />

/!cto"^ircu$ *Worid (Bronston-Cineromo), featured in "Bikini Beach" for American International Pictures, is shown on arih<br />

• '35 rival at Kansas City's Municipal Airport for personal appearances to promote the<br />

wk<br />

°"°<br />

m'°'^^''V^''*"* "'""V 175 film's saturation showings. The models standing with him also helped attract<br />

,cc—The Unsinkoble Molly Brown (MGM), attention in a parade through Kansas City streets.<br />

' 0th wk °5<br />

sevelt—The Killers ,Univ), 3rd wk i25<br />

Updated Chicago Carnegie<br />

'^T^^';^J^;;'l.^^^^<br />

3ds—The Masque ot the Red Deoth (AlP); Plrmc: SnrfKP^nPrfrf* SPFIP^<br />

Hock Sobboth (AlP), 2nd wk 150 r-lUll& QllUKeS^eUl tS OCllCS<br />

CHICAGO—The Carnegie Theatre on<br />

re Beatles' Booking Builds the near north side, owned by Oscar Broteir<br />

Film to 220 in KC<br />

man, has been operating continuously de-<br />

. , spite the upgrading activity which gives<br />

KANSAS CITY - After a spectacular<br />

^^^ ^^^^^^.^ ,^^^, ^^^.^^^^^^^ new lobby furdweek<br />

opening at five theatres, the<br />

.^jg^ings and a new concessions counter,<br />

atles' "A Hard Day's Night went on to<br />

^^^ ,^(^^^, ^^^ ^^^ ^.^^^.^^. ^^ ^ spacious<br />

220 first week, the highest gross per-<br />

^^^^ g.-acious livingroom, offering all the<br />

itage in the city. The Beatles screen<br />

^.^.^f^rts of home, plus top movie fare.<br />

:cess here was bolstered by public inj^^^<br />

Butkovich. who has been garnering<br />

est reaching fever pitch after announce-<br />

^ ^^^^^^ week-to-week patronage with<br />

•nt was made Sunday 23 A s<br />

'<br />

go^^ething different in promotional ideas<br />

ner Charley Finley had succeeded in<br />

^.^^^^ assuming the post of manager, has<br />

3king the famous foui-some for personal<br />

^^^ ^^-^^ ^ portion of the lobby for sitpearances<br />

at Municipal Stadium Sep-<br />

^q^-^^ coffee service<br />

nber 17 for $150,000, a record for a one-<br />

Butkovich is. through the media of<br />

!ht engagement. printed pamphlets, alerting his patrons<br />

?,'^'Wus"w:rii'(Sons?on-Jn'erama);-7,hwk;'9g<br />

to a festival of four films, October 9 to<br />

Riverside, Engiewood, Boulevard, Fairway November 5, honoring the 400th anniverkHordDoy-s<br />

Night (UA) ....^... 220<br />

St,<br />

g ^j ^^le birth of William Shakespeare.<br />

3tre Its o Mod, Mod, Mod, Mod World -ti i. i. i.i- .en j<br />

jA-Cineramo), 36fh wk 175 "Henry V Will Start the series, followed<br />

K^Tom JonM (UA-Lopert)<br />

Univ<br />

27fh wk 150<br />

120<br />

"Julius Caesar," "Romeo and Juliet"<br />

i,y<br />

and "Hamlet.<br />

. ,. c.<br />

Series<br />

»- i *<br />

ticket<br />

*<br />

for four perkhiii—<br />

amount<br />

Avenue—Good<br />

The Killers<br />

250<br />

, t<br />

zo. Neighbor Sam (Col), 4th wk.<br />

Lorno (SR), 2nd wk ........ 50 fomiances 1 are being sold at the Carnegie<br />

y—The Unsinkoble Mo y Brown (MGM , 5th wk. 175<br />

, ,,. , ,»c i t<br />

Jwn-The NEW Interns (Col); Pol Joey boxoffice for $5, making a savings Of<br />

Col), reissue, 3rd wk 100 $2.20 over regular admission.<br />

The Carnegie suspended the showing of<br />

House Is Not a Home'<br />

"Cartouche" for one evening for a special<br />

preview of "Mediterranean Holiday" hosted<br />

5 at Indianapolis Loew's<br />

by Bob Allen of Continental Distributing<br />

INDIANAPOLIS—Business was moder-<br />

Corp. Exhibitor representation filled the<br />

house.<br />

;ly good at all first-run theatres here.<br />

House Is Not a Home" opened satisrtorily<br />

at Loew's and "Island of the Blue<br />

ilphins" attracted a brisk family trade<br />

the Circle.<br />

:le Island of the Blue Dolphins (Univ);<br />

lullet for o Bodmon (Univ) 150<br />

uire The Hustlers (20th-Fox), 110<br />

reissue<br />

•ana— It's o Mod, Mad, Mod, Mod World<br />

UA-Cinerama), 1 Hh wk 165<br />

ws—A House Is Not o Home (Embassy) ...175<br />

ic Yesterday, Todoy and Tomorrow<br />

Embassy) 1 25<br />

)medY Charms Columnist<br />

WINSTED, CONN. — Theodore Vaill,<br />

inaging editor of the Winsted Citizen,<br />

voted a portion of his daily "Here 'n"<br />

lere" column, to reminiscing about mo-<br />

)n pictures after viewing 20th-Fox's "30<br />

!ars<br />

of Fun" at the Cuddy Strand.<br />

Vogue in Indianapolis<br />

Completes Renovation<br />

INDIANAPOLIS—Kenneth Croft, manager<br />

of the northside Vogue Theatre, completed<br />

an extensive remodeling program<br />

with the addition of a new air-conditioning<br />

system. The renovation program, extending<br />

over the past year, includes a modern<br />

new front, redecorated lobby, concessions<br />

area, lounge, rcstrooms and new full-depth<br />

foam cushion seats.<br />

The Vogue has stepped up first-run activity<br />

in combination with other de luxe<br />

neighborhood and outdoor theatres this<br />

summer.<br />

Theatre Innovalions<br />

NAC Panel Subject<br />

CHICAGO — Spiro J. Papas, exhibit<br />

chairman of the National Ass'n of Concessionaires<br />

Industries Tradeshow to be held<br />

September 28-October 1 at the Conrad<br />

Hilton Hotel, has invited firms which will be<br />

exhibiting to join a panel of speakers on<br />

October 1 to participate in "What's New<br />

in the Market Place."<br />

Purpose of this feature, said Papas, is<br />

to fully acquaint concessionaires and theatre<br />

owners with new equipment, products,<br />

services and other innovations currently<br />

being introduced.<br />

In a letter to the tradeshow exhibitors.<br />

Papas stated: "With theii- sights trained<br />

on the progress of the industry, it is evident<br />

that equipment manufacturers, purveyors<br />

and suppliers are most knowledgeable<br />

when it comes to introducing new<br />

items and innovations that are likely to<br />

benefit everyone concerned by their evaluation<br />

of such items."<br />

He further pointed out that such a personal<br />

evaluation of any new items by exhibiting<br />

firms will serve a very useful and<br />

constructive purpose, as the October session<br />

is being entirely devoted to equipment<br />

and products that will do a better job<br />

for concessionaires and theatre owners.<br />


Technikote<br />

^<br />

£<br />

SCREENS ^Z<br />

^^ Wow.' - Ihe Only ^^<br />


5^ XR.171 Peorl • Repels Dust<br />

^^^<br />

trc Equipment Supply Deoler:<br />

Export— Amity lnterr>alionol Distributors<br />

|tichi ITICHNIKOTE CORP. 63 Scobring St., B'klyn 31, NY.<br />

)XOFFICE August 31, 1964 C-1

. show,<br />

. . Martin<br />

. . Roy<br />

. . now<br />

. .<br />

. .<br />

. . . Mel<br />

j<br />


John Ashley, handsome young actor, who<br />

is featured in "Bikini Beach," American<br />

International Pictures release, was in<br />

Kansas City several days last week for personal<br />

appearances to promote the film's<br />

satuiation opening. In addition to personal<br />

appearances at various theatres playing the<br />

picture, Ashley appeared on radio and TV<br />

shows. He was on WHB's Don Armstrong<br />

TV Channel 9 and Plaza III, the<br />

WDAF show. A cocktail party was hosted<br />

by AIP Tuesday

;<br />

kickoff<br />

; City,<br />

I out<br />

'<br />

A<br />

. . Andy<br />

d<br />

. . . The<br />

. .<br />

Ireakfast Kickoff<br />

t WOMPI Session<br />

'I'lU' latest iL'lea.se fiuin the<br />

ST. LOUIS—<br />

Louis WOMPI convention headquarters<br />

ails an ambitious program of events<br />

September 19. Convention chairman<br />

ace EuKelhard said the Saturday mornwill<br />

feature an 8:30 breakfast<br />

norint! president Mary Heueisen. Kan-<br />

and all past international prcsints.<br />

This salute to the leadership is<br />

jiisored by the Kansas City WOMPIs,<br />

ided by Patricia Pierstorff.<br />

\t 9:30 a.m. the WOMPLs will assemble<br />

the Chase Club to consider club busiadjourning<br />

at noon for a limcheon<br />

;s.<br />

d entertainment program hostessed by<br />

><br />

St. Louis club, headed by Marge Cols.<br />

Following luncheon festivities, the<br />

siness session will be reconvened.<br />

\t the installation banquet at 7:30 p.m.,<br />

be emcecd by Edward B. Arthur, Arthur<br />

terprLses, St. Louis, U. S. Senator Stu-<br />

Symington will speak. He will be iniduced<br />

by Frank Plumlee, MITO prcsiiit,<br />

Farmington, Mo. Msgr. James Johnn.<br />

Immaculate Conception Church, St.<br />

will offer the invocation,<br />

uis,<br />

rhe banquet will be preceded by a cock-<br />

1 hour hosted by Arthur Enterprises<br />

d St. Louis Variety Tent 4, Joseph<br />

npkins, chief barker.<br />

Satuiday's closing activity will be a 10<br />

n. coffee saluting the new slate of innational<br />

officers and sponsored by the<br />

ronto club led by president Florence<br />

ng.<br />

nimation Titles Due<br />

40LLYWOOD — DePatic-Freleng Enterses,<br />

live-action and animation firm, has<br />

n signed to title two films for United<br />

;ists. The firm begins on "Hallelujah<br />

ail," for producer-director John Sturges,<br />

1 "How to Murder Your Wife" for pro-<br />

:er George Axelrod and Gordon Carroll,<br />

crnied to Board of Ascap<br />

MEW YORK—The board of directors<br />

of<br />

; American Society of Composers, Au-<br />

Drs and Publishers has named Louis<br />

eyfus, president of Chappell & Co., to<br />

the unexpired term on the Ascap<br />

ard of his late brother. Max, who died<br />

ly 12, according to Stanley Adams, Ascap<br />

isident.<br />

Greater Indianapolis Co.<br />

Headquarters at Circle<br />

INUIANAPOLl.S l\v (iiiL,!,! Iiidiaiiapolis<br />

Amu.semenl Cn lias clu > il.s Ihnd<br />

floor offices in the Indiaiiu Ihratrr Building.<br />

General Manager E. J. Clumb now<br />

is managing the Circuit Theatre and supervising<br />

operation of the Indiana and Lyric<br />

from there.<br />

Johnny Stearns, manager of the Lyric,<br />

is handling advertising and publicity for<br />

the group. Virginia Cook, formerly assistant<br />

manager at Keith's, is now assistant<br />

at the Circle. Greater Indianapolis<br />

recently sold Keith's for an office building<br />

development.<br />

Maurice DeSwert. manager of the Inciana<br />

Roof Ballroom in the Indiana Theatre<br />

building, has moved to a fifth floor<br />

office adjacent to the ballroom.<br />

ST. LOUIS<br />

Tules Jabluiiuw. vice-president of Mid-<br />

America Theatres, left Saturday<br />

><br />

22<br />

><br />

via TWA jet to attend the joint annual<br />

convention of the Theatre Owners of New<br />

England and the regional Ass'n of Concessionaires,<br />

a three-day affair at the<br />

Mayflower Hotel in Plymouth, Mass. Jules<br />

and his wife Carol, planned a post-convention<br />

trip to New York City to take<br />

in the World's Fair.<br />

.<br />

Eve Wasem, booker at 20th-Fox, has<br />

sufficiently recovered to resume her duties<br />

on a limited basis following a long siege<br />

George Phillips, Realart<br />

of illness . . .<br />

Pictures, was in Springfield calling on exhibitors<br />

Dietz, who formerly<br />

headed a Filmrow buying and booking service,<br />

is reported to be on the mend from<br />

recent illness.<br />

Tom Williamson, booker-buyer for<br />

Bloomer Amusement Co., Belleville, is<br />

showing marked improvement following<br />

surgery ... A final happy health note<br />

lists Charlie Goldman, pioneer exhibitor,<br />

as hale and hearty and back on the job.<br />

Co-starring with Sophia Loren in Paramount's<br />

"Judith" are Jack Hawkins and<br />

Peter Finch.<br />


The Rialto Theatre, Fort Wayne, one of<br />

the few surviving neighborhood theatres<br />

in Indiana which features continuous<br />

daily showings, celebrated its 40th anniversary<br />

Friday i28). The 700-seat theatre<br />

was built by James Heliotes in 1924<br />

and has remained in the Heliotes family<br />

ever since. James' son George has managed<br />

the Rialto since its opening on Aug.<br />

21, 1924. The assistant manager, John<br />

Gater, joined the theatre about six months<br />

after the opening and is still with the<br />

operation. The opening movie was the<br />

first-run Celebrated Players' "Woman to<br />

Woman." with Betty Compson. Adults then<br />

could receive a day's entertainment for 25<br />

cents, considerably less than the price<br />

for "Cleopatra," now showing there. The<br />

theatre was remodeled dui'ing the early<br />

1940s: a balcony, accommodating 300 persons,<br />

was added without interruption to<br />

the daily shows. The present marquee was<br />

added about 12 years ago. During the 40<br />

years, the top draw was probably the Warner<br />

Bros' "Forty-Second Street." Playing<br />

at the Rialto first run in Fort Wayne, it<br />

was held over three w^eks.<br />

The Irving Theatre, Indianapolis east<br />

side suburban house closed for more than<br />

a year, has been reopened by Louis Saba<br />

Rivoli, also on the east side,<br />

has been purchased, remodeled and reopened<br />

by Forest N. Kraning. The Rivoli<br />

was last operated by Cantor Amusements<br />

and had been closed since 1961.<br />

Harold damage, owner of the Fox Theatre,<br />

is back after a summer vacation<br />

ranging from Michigan to Florida, and is<br />

preparing to reopen the Fox next week .<br />

Visitors on the Row: Howard Little. Clayton:<br />

John Micu. Al Borkenstein and C. W.<br />

Becker, Fort Wayne: Charles Lane, Remington:<br />

T. J. Arrington. New Haven, and<br />

Harry VanNoy, Middletown.<br />



"Everything jor the Theatre"<br />

n Halpem to Filmways<br />

HOLLYWOOD—Ben Halpern has been<br />

Tied advertising and publicity manager<br />

Filmways to assist Michael Mindlin jr.,<br />

ector of advertising and publicity for the<br />

;vision and motion picture production<br />

npany.<br />

Paramount's "Crack in the World" stars<br />

na Andrews, Janette Scott, Kieron<br />

>ore and Alexander Knox.<br />

/t^FAN<br />

PHOTO<br />

"xyin" $1S00 Per Thousand FOB Drt.<br />

lU '•' (Minimum Order 1,000 •<br />

«k ,i,h Order!<br />


NO C.O.D.t 2310 Casj Defroif 1, Mieh.<br />

Siari BOXOFFICE coming .<br />

DS years for $10 (SAVE $5)<br />

n 1<br />

2 years for $8 (SAVE $2) Q<br />

year for $5<br />


These rates for U.S., Canada, Pon-America only. Other countries: $10 a year.<br />




NAME<br />



825 Van Brunt Blvd., Kansas City, Mo. 64124<br />

XOFFICE August 31. 1964 C-3

. .<br />

. . Reports<br />

Globe<br />

. . Joe<br />


Tames Coston will be honored at a "King<br />

For A Day" luncheon to be sponsored<br />

by the Variety Club of Illinois, September<br />

24. at the Pick Congress Hotel. Gold Room.<br />

Jack Clark is luncheon chairman.<br />

Fred A. Niles Communications Centers,<br />

a Chicago-based film production studio,<br />

has announced an alliance with Marketing<br />

Concepts, Inc., New York City producers<br />

of industrial shows. The agreement is expected<br />

to make Niles more competitive in<br />

the theatre market. The Niles studios,<br />

which branched out extensively in the production<br />

of industrial films, last year did<br />

business estimated at more than $600,000,<br />

with reported total sales in excess of three<br />

million dollars. Marketing concepts has<br />

sales of more than four- million dollars.<br />

Mrs. Teresa Farley is office manager for<br />

Stage Right Screen Renovations. The organization,<br />

which set up offices recently<br />

at 8254 South Anthony, is headed by John<br />

Farley and Bob Morello, both experienced<br />

in the full arts of stage rejuvenation .<br />

Richard Stern of the Cinema Theatre announced<br />

the arrival of his new son Scott.<br />

This is the Sterns' second child.<br />

Oscar Brotman and his wife welcomed<br />

i^-<br />



Filmack's<br />


As A Low Priced<br />


:; 1 ItAMK TliAIl.KIt Wilh STILLS .\nd<br />

ol'l' .STACK VdllK. Only .«.IIIJ Kaih.<br />

m<br />

a new granddaughter, Carrie Weisner.<br />

The parents are Roberta and Mitchell<br />

The Tee and See Drive -In will<br />

Weisner . . .<br />

show the Beatles' picture, "A Hard Day's<br />

Night." The showing is exclusive in the<br />

Fox River Valley area, which is suburban<br />

Naperville.<br />

A schedule of 28 late-release Paramount<br />

and MGM feature films will be shown<br />

on WNBQ, Channel 5, (NBC-TV) starting<br />

at 8 p.m. September 16. "To Catch<br />

a Thief" inaugurates the series. Other<br />

films to be featured through the 1964-65<br />

season include Career, Julie, Detective<br />

Story. The Catered Affair, Just for You,<br />

The Rack, Green Mansions, Key to the<br />

City, We're No Angels, Hot Spell, and Hell<br />

Is for Heroes.<br />

The Monroe Theatre scheduled the initial<br />

openings in this area of "Ship of Condemned<br />

Women. " Films appointed<br />

Richard Stern to distribute the film in the<br />

Barney Balaban<br />

Chicagoland area . . .<br />

visited here with his brothers, Harry and<br />

Elmer.<br />

Hermit Russell, head of Russell Films,<br />

hosted two screenings for exhibitors in<br />

the Chicagoland area— "Staggering" and<br />

"Soft Skin" . coming into this<br />

area from Texas and various areas in the<br />

south on "Panic Button" indicate the film<br />

is doing much better than par. When<br />

Bernle Jacon was here a few weeks ago<br />

on behalf of Gorton Associates, he received<br />

glowing reports from premiere openings<br />

in Atlanta. Russell Films, appointed<br />

distributor in Chicagoland and midwest<br />

areas, is setting up opening campaigns<br />

for fall showings.<br />

Louis L. Abramson, executive director of<br />

the National Ass'n of Concessionaires, was<br />

in Plymouth, Mass., to address the NAC<br />

eastern regional conference held at the<br />

Mayflower Hotel. While in the area, he<br />

conferred with Edward S. Redstone, NAC<br />


Let's Get Ready for Added Profits in 1965!<br />



FOR OVER 30 YEARS!<br />

We Sell<br />

LOCAL and NATIONAL Advertisers<br />


Noiv on Re(>ultir Motion Pivtiire Film— Action — Color — Andio<br />

Rrtisoniihle Rates tit Advertisers<br />

No Monthly Payments— ALL PAIDLP Aveounts<br />

Write or phone lor further details—JOSEPH BERCNSON, Manager<br />


1325 5. Wabash Ave Chicago, III, 60605 Phone: WA 2 9533<br />

president, regarding plans for the asscLtlion's<br />

forthcoming annual convention kJ<br />

NAC-TOA tradeshow at the Conrad jiton<br />

in Chicago, September 28-Octobe'2<br />

The Esquire Theatre on the near n^th<br />

side is exhibiting oil paintings by Bevij<br />

Haphe of Des Plaines in its Little Gai;-y<br />

"Yesterday. Today and Tomorrow" is !ie<br />

feature film.<br />

Life magazine's movie review of e-<br />

duced and Abandoned" was reprintecir<br />

the Chicago Tribune in connection witl.tj<br />

initial showing at the Cinema There<br />

Richard Stern, operator of the near mtt<br />

Cinema, who has a clientele following, e-<br />

ported that "Seduced and Abandoil<br />

fits well into his program of giving a-<br />

trons a film with a theme of "somethf<br />

different" in movies . . . Seventeen selei^<br />

neighborhood and drive-in theatres lit<br />

over "It's a Mad, Mad, Mad, Mad Woi'<br />

for a third week.<br />

Zev Braun, executive producer of it<br />

Chicago-made film, "Goldstein," repojc<br />

a deal has been made with Clem Perr:t<<br />

distribute the pictm-e. Perry has ham.'c<br />

such films as "Marty" and "Never or<br />

Sunday" . Grossman, assistant imager<br />

at the State Lake Theatre, is in 1.<br />

exian Brothers Hospital for observatio<br />

Randhurst Corp. Win,<br />

Theatre Site Okay<br />

><br />

MOUNT PROSPECT, ILL.—The li^<br />

zoning board of appeals has approveit<br />

special use request by Randhiust Op<br />

which will permit construction of a 6)-<br />

seat motion pictm'e theatre at the Ralhurst<br />

Shopping Center.<br />

Site of the theatre will be south o:<br />

Euclid street, immediately north of ,i(<br />

shopping center's Wieboldt Store. 'ji(<br />

theatre building will contain 10,750 fit<br />

Prudential Circuit Buys<br />

Five Wisconsin Theatres ,<br />

From North Central Edition<br />

MILWAUKEE—In another shufflings:<br />

ownership. Prudential Theatres of fv<br />

York has acquired the Garfield, Princes<br />

Modjeska and Uptown theatres here .'.c<br />

the Orpheum in Kenosha, according x<br />

Joseph Zilber, president of Towne Reav<br />

Zilber said the five theatres were tw<br />

owned by Prudential, which previoio<br />

leased them. He said the latest sale t>k<br />

place July 23, with Prudential acquire<br />

title to the properties from Badger Pr>erties,<br />

a Milwaukee based organizatr<br />

whose officers are associated with Tove<br />

Realty's offices. Badger, in turn, accords<br />

to the announcement, acquired the theal'^<br />

in a transaction closed July 1.<br />

Zilber earlier said his realty firm h^died<br />

the negotiations for Badger Pnortics'<br />

acquisition of the theatres from tc<br />

local corporations which owned thii<br />

originally. The five theatres also were j-<br />

volved in a larger transaction in \9}<br />

when an affiliate corporation headed g<br />

Zilber acquired the entire stock of the P<br />

Pox-Wisconsin circuit. 1<br />

Susan Oliver plays a high school chjr<br />

leader in Paramount's "The Dlsordep'<br />

Orderly."<br />

C-4 BOXOFFICE August 31. \'A

. . Mabel<br />

W. Hammonds Wins C H A R L O TIE<br />

P Atlanta Prize<br />

XANTA W. W. lUiniinoncl of AlnWv.<br />

Ala., owner of theatres in AlnWv<br />

and Decatur, Ala., won first place<br />

.tnerican International's Tenth Anniiry<br />

Sales Drive and received a $100<br />

igs bond. His name also goes into a<br />

at AIP's home office in Los Anueles<br />

a chance at winning a trip for two,<br />

all expenses paid, to Hollywood for<br />

n days.<br />

cond place winner here was Mrs.<br />

guerite Stith of Atlanta, buyer and<br />

;er for a number of theatres, who was<br />

irded with a $50 bond. Third prize, a<br />

bond, went to W. W. Fincher jr., of<br />

tsworth, Ga., owner of theatres in<br />

.tgomery and Oxford, Ala., and Athens,<br />

n.<br />

IP's Tenth Anniversary Sales Drive be-<br />

July 22 and ran until August 18.<br />

wings were set up at each exchange<br />

Inesday il9i. Mrs. Nell Middlcton,<br />

MPI president, made the drawings<br />

and was presented a box of candy<br />

limmy Bello. AIP manager.<br />

nard Vaughn Top Winner<br />

acksonville AIP Contest<br />

\CKSONVILLE — Leonard Vaughn,<br />

,er of the Lake Theatre, Lake City, was<br />

grand prize w-inner of a $100 bond<br />

rded by Charles King, local manager of<br />

jrican International Pictures. Leonard's<br />

18 was also placed in a hat as a poswinner<br />

of a week's all-expenses-paid<br />

5<br />

ition trip to either Hollywood or New<br />

k.<br />

drawing in King's office climaxed<br />

''s tenth national anniversary drive.<br />

drawing was conducted by Betty Petti-<br />

IV of the Hazard & Fernandez law<br />

1. Witnesses to the drawing were King,<br />

'<br />

salesman Al Svoboda, AIP booker<br />

nard Adams and AIP clerk Renee<br />

;ert. A total of 807 AIP bookings by<br />

rida exhibitors provided an equal numof<br />

chances at the drawing,<br />

iianne Beasley of the local Floyd Thees<br />

booking office won a $50 bond and<br />

s O. Ray jr., manager of the Suburban<br />

ve-In, Gainesville, won a $25 bond.<br />

'.<br />

G. Enloe Improved<br />

iALEIGH, N.C.—W. G. Enloe, former<br />

yor and unsuccessful candidate for<br />

te senator in the Democratic primary<br />

s year, was in satisfactory condition at<br />

X Hospital after suffering a blood clot<br />

his left eye. He was to return home<br />

in. Enloe was stricken about two weeks<br />

3. The longtime Raleigh mayor is dis-<br />

:t manager of the Wilby-Kincey circuit<br />

eastern North Carolina.<br />

'The Great Race" is being filmed by<br />

irners in Vienna.<br />

Ciiiiiiu'r .Mycrson of E. M. Loew's TheuUi'.s<br />

out of Boston has appointed R.<br />

T. Belcher of Twin States Booking Service<br />

to act as his booking agent for the Fine<br />

Arts Theatre. Asheville, N.C. Other new<br />

accounts Twin States will handle are the<br />

Laurens Drive-In, Laurens, for Jack Davis,<br />

owner: Midway Drive-In, New Bern, for<br />

P. G. Parrott, and the Dane. Denmark,<br />

S.C, which has been taken over by Robert<br />

Saxton.<br />

Gray Jones is the new operator of the<br />

Valley Drive-In, Gloverville, S.C. ... All<br />

fellow workers of Linda Simpson at Consolidated<br />

Theatres attended a farewell<br />

luncheon given her by Mrs. Buford Hegler<br />

at the Metropolitan Club recently.<br />

Linda became the bride of Russell Lee<br />

Dymond Sunday il6i ... Congratulations<br />

to Charlie Leonard, salesman for Columbia<br />

Pictures, on the arrival of a new grandson<br />

August 5 in Jacksonville, Pla. Charlie<br />

spent his vacation with his son and family.<br />

Others vacationing from Columbia Pictures<br />

recently were: Jerrie Hasty and<br />

family, a week in Florida: Dessi Guyer,<br />

booker, and family, at Long Beach: Lucille<br />

Mackens, a week with her family:<br />

Ruth Collins and family, camping at Outer<br />

Banks: Max Holder, salesman, and his<br />

family, at the beach . Long,<br />

Columbia, will leave August 30 for a week<br />

at the World's Fair, where she will be<br />

joined by her daughter Virginia Sykes of<br />

Rome, N.'V.<br />

VVOMPI service projects for the coming<br />

year, adopted at the last business meeting,<br />

include a visitation program for shutins,<br />

with Nancy Moore. Columbia Pictures,<br />

as coordinator; working at the Presbyterian<br />

Hospital Coffee Shop the fourth<br />

Wednesday and Thursday of each month,<br />

with Doris Ducker, Fox, coordinator: two<br />

projects of assistance at the Crittenton<br />

Home, with Rose Hutton and Dessie Guyer<br />


. . The<br />

. . The<br />


\X7ork is progressing smoothly on the<br />

$500,000 first-run theatre being built<br />

in the Eastgate Shopping Center near<br />

White Station, a suburb of Memphis.<br />

Completion is scheduled for mid-October.<br />

Paramount Gulf Theatres. New Orleans.<br />

If<br />

Seats Could Speak<br />

Would Yours Say<br />

"Ah" or "Ouch"<br />

It's simple to build seats that offer<br />

nothing but comfort. It's just as easy<br />

to ignore ail else but their comfort.<br />

Seats that are just soft would no<br />

doubt get lots of "oh's," but watch<br />

them after the day-in-and-out punishment<br />

movie-goers give them. Then,<br />

you'll be screaming "Ouch!" There's<br />

on ideal combination. That's our<br />

forte. Want to talk it over?<br />

now featuring<br />


More durable, more comfortable, safer,<br />

fire & moth-resistant, won't lump, sag or<br />

which has operated the Strand on Main<br />

street since 1959, will occupy the new theatre<br />

under terms of a 15-year lease with<br />

Union Realty Co. The as yet unnamed<br />

theatre will seat between 900 and 1.100<br />

patrons and have 35mm'70mm projection<br />

as well as the Cinerama single lens system.<br />

Lloyd Bailey, manager of the Strand,<br />

will be in charge of the new shopping<br />

center theatre.<br />

CORRECTION: The Dixie Theatre in<br />

Ripley, Miss., has been sold by Wesley<br />

McGar to William L. Welch—not to Maurice<br />

Bass and Clark Shiveley, as erroneously<br />

reported in <strong>Boxoffice</strong> recently.<br />

Fordyce Kaiser, well-known Memphis<br />

film salesman, is doing nicely as a patient<br />

in St. Joseph's Hospital . . . William<br />

Elias, Elias Drive-In. Osceola: Marjorie<br />

Malin, Lura, Augusta, both from Arkansas,<br />

and R. V. Reagin, Scenic Drive-In, Booneville,<br />

Miss., were among visiting exhibitors.<br />

Others included Mr. and Mrs. Wesley Mc-<br />

Gar, Ripley, Miss., and Amelia Ellis, Ellis<br />

Drive-In, Frayser.<br />

The Memphis Variety Club is packing<br />

for its move to luxurious new quarters in<br />

Hotel Chisca-Plaza. The move is to be completed<br />

by early October. Variety has been<br />

in the old Hotel Gayoso, now owned by<br />

Goldsmith's Department Hotel, for 30<br />

years . Ford Theatre, Rector, Ark.,<br />

is taking a two-week vacation. It closed<br />

August 21 and will open September 4.<br />

Tom Ford is the owner . Ein<br />

Theatre, Aberdeen, Miss., operated by 'rthur<br />

Elkin. has been closed indefinitel:<br />

Plaza. days involved are Tuesday ad<br />

Ed Doherty, president, is making r-<br />

rangements for the 1964 convention logram<br />

of Theatre Owners of Arkaris,<br />

Tennessee and Mississippi, which wiltx<br />

held October<br />

The<br />

27 and 28 at Hotel Chia-<br />

Wednesday.<br />

\<br />

'Mad World' Big 350<br />

Second Memphis Weik<br />

MEMPHIS—Three MemiJhis fii'st in;<br />

did better than twice average business (!<br />

ing the week, and six of the eight \n<br />

better than average—a remarkable rem<br />

for indoor theatres in late August. Crs'<br />

wound up with 250. State Theatre repoe(<br />

225 for the second week of "Good Neigfcoi<br />

town was the pace-setter with "It's a Ad<br />

Mad. Mad. Mad World." which earne i<br />

gross percentage of 350 in its second W'k<br />

Another high second week was recoi;(<br />

at the Palace, where "A Shot in the DiK'<br />

Sam."<br />

(Average Is 100)<br />

Mod, Mod, Mod, Mod World !<br />

Crosstown— It's a<br />

(UA-Cinerama), 2nd wk .IS<br />

Guild Women of the World .ill<br />

3rd wk. (Embossy),<br />

MqIco— Mornie lUniv), 2nd wk .0<br />

Palace A Shot in the Dork (UA),<br />

Plazo—The Corpetboggers (Para),<br />

JS<br />

2nd wk<br />

6th wk<br />

State Good Neighbor Sam Col), 2nd wk .!2<br />

Strand— Islond of the Blue Dolphins (Univ) U<br />

Warner A House Is Not a Home Embassy) ..J4<br />

A crossword puzzle keyed to Embassy Ic<br />

tui'es' "A House Is Not a Home" is bp<br />

made available to exhibitors.<br />


announces<br />






(1) No More Stubs— No More Carbon Savers<br />

(2) Very Low Burning: Rate<br />

(3) Produces Extremely Bright And Stabilized Arc<br />

Prove this in you lamp<br />

7s—8s—9s—lOs— lis<br />


mat. Moulded to "breathe" and may be<br />

cleaned. Ask for samples.<br />


Foam rubber & spring cushions; coverings.<br />


MUpholstery fabrics, general seat supplies.<br />

ASSEY<br />


Plus<br />

the<br />

NEW 14 inch<br />



SAVE NOW! ENDLESS CARBONS or the new conventional CORONARC<br />

Write or phone now.<br />


320 South Second Phone: JA 5-8249 Memphis 3, Tei<br />

SE-2 BOXOFFICE August 31,

I<br />

Ward<br />

worth<br />

. . Paul<br />

. . Sam<br />

. . Hank<br />

. . The<br />

. . Grace<br />

. . Elaine<br />

. . Sympathy<br />

ix Girls. All 12. Add $40<br />

b Rogers Hospital Fund<br />

jm MiduasI<br />

EJjIion<br />

CLEVELAND—The Will Rogers Hosital<br />

and O'DonncU Laboratories are<br />

cher by 40 of possibly the hardest earned<br />

)llars ever yiven it. The story came out<br />

Marsh's column in the Plain<br />

ealer.<br />

Marty Grasgreen, head of the Allied<br />

rtists exchange here and chairman of<br />

ic Will Rogers fund in this city, received<br />

le following letter, which he pa.ssed on to<br />

arsh<br />

"Have you ever done something for any-<br />

else?<br />

le<br />

"Well, if you have, it's a great feeling<br />

lowing you're helping some one less formate.<br />

"We six girls decided to have a play and<br />

ve the money to charity. Our play was<br />

'he Wizard of Oz' lour own script' and<br />

ir charity was the Will Rogers Hospital<br />

id the O'Donnell Research Laboratories,<br />

learned of the hospital's need through<br />

'e<br />

story Mr. Marsh printed about it early<br />

June.<br />

"The six of us wrote the script, made the<br />

enery and costumes and sold our own<br />

freshnients in order to make more<br />

oney. We worked hard and made a total<br />

$40 which we are sending on to you to<br />

ve to the hospital. We also had a raffle<br />

id awarded six pairs of tickets to the<br />

len and the Hippodrome theatres."<br />

The letter was signed by the following<br />

rls. all aged 12 years: Joanne Schwartz,<br />

;40 Shannon Rd.: Rena Rabinsky, 3848<br />

lannon: Sarah Berger. 3890 Severn:<br />

irbara Weisburg. 3315 Berkshire: Sandra<br />

oskovitz, 2443 Warrensville Center, and<br />

Tiy Lefkowitz, 3575 Harvey.<br />

/OMPIs Offering 5 Free<br />

366 Convention Fees<br />

im North Central Edition<br />

DES MOINES — "WOMPIVISION" deribes<br />

the long-range sights of Des Moines<br />

omen of the Motion Picture Industry as<br />

ey prepare to attend their 1964 interitional<br />

convention next month in St.<br />

mis. The local club, which will entertain<br />

e 1966 WOMPI convention, plans to give<br />

i 'ay five preregistrations $20 each)<br />

id good for the '66 sessions in Des Moines.<br />

Official representatives of the local<br />

OMPI group attending the St. Louis<br />

nvention September 17-20 are Alice Patn.<br />

Central States Theatre Corp., Des<br />

oines president; Janice Punk, also CST,<br />

legate, and Leone Matthews of Triates<br />

Theatre Corp., international<br />

jasurer.<br />



Filmack's<br />


As A Low Priced<br />


ih srii.i.s .\iid<br />


presses, suits and sportswear from Jacobson's<br />

Fashion Center were modeled<br />

by Gene Barnette, Emily Landry. Cora Lee<br />

Landry and Doris Stevens, who were<br />

chosen by lot. at the August dinner of<br />

WOMPI, held at the elegant Vista Shores<br />

Club on St. Bernard avenue. Lillian Sherick<br />

gave the commentary in a professional<br />

manner. Blanche Gublcr was so impressed<br />

by the dress modeled by Emily<br />

that she bought it on the spot, put it<br />

on and finding it a perfect fit, showed it<br />

to the crowd. Business included planning<br />

for the big convention in St. Louis, to<br />

which the local delegates arc Helen Bila,<br />

Lee Nickolaus, Marie Berglund and Gene<br />

Barnette. A September-planned wedding<br />

by Jane Ella Moriarty, past president,<br />

was disclosed. Jane Ella showed the<br />

WOMPIs a preview of the year book she<br />

has prepared for submission to the international<br />

convention. Besides the official<br />

delegates five other local WOMPIs<br />

may attend.<br />

Joel Bluestone again is showing all<br />

Spanish films at his Royal Art Theatre<br />

in the French Quarter, three performances<br />

each Sunday. He featured Spanish pictures<br />

for several months about a year<br />

ago . . Sister Mary Loyola, daughter of<br />

.<br />

Agnes Schindler, of the Masterpiece Pictures<br />

office, and Cathy Dureau. daughter<br />

of Mamie and Milton Dureau. who head<br />

Masterpiece, were graduated from the<br />

Mercy Hospital School of Nursing. The<br />

graduating ceremony was held at Sacred<br />

Heart Church, with Archbishop John F.<br />

Cody officiating.<br />

. . . Allied Artists' "The<br />

Sale of tickets for the September 23, 24<br />

showings of "Hamlet" at the RKO Orpheum<br />

have been good since the showing<br />

of the Richard Bm'ton trailer on the<br />

screen . Back of BV was in the<br />

Hattiesburg area<br />

Thin Red Line" is booked to open at the<br />

Saenger on the 11th, followed by AA's<br />

"Station Six—Sahara," which is being introduced<br />

by a national campaign along<br />

lines suggested at seminars with exhibitors.<br />

Attending the Dallas seminar from<br />

here were Ben Jordan, AA manager, and<br />

Bob Corbit, Paramount Gulf Theatres advertising-publicity<br />

director.<br />

Noted around town were Louie Dwyer,<br />

Gulf States booker: Ruby Simoneaux, Arcade<br />

at Patterson: Phil Salles, Covington:<br />

Frank Glick, Morton, Miss.: A. L. Royal<br />

sr.. Meridian: G. T. Edwards, Hattiesbm'g;<br />

Charles Morel, Natchez, and Fred Williams,<br />

Baton Rouge.<br />

.<br />

. . . Louise<br />

.<br />

Gulf States Theatres has taken over<br />

operation of Bill Butterfield's Lake Drivein.<br />

Pascagoula Daigre ticketed<br />

September 11 for the reopening of the<br />

Osage. Plaquemine . new shopping<br />

center planned for the area formerly occupied<br />

by the 51 Drive-In at Jackson, will<br />

be a Gulf States operation<br />

Owens, United Theatres payroll clerk, announced<br />

her daughter Louise and Robert<br />

Casse jr.. will marry September 9 at the<br />

Grace Church Jackson, manager<br />

in charge of A. L. Royal's theatres<br />

in Hattiesburg. was in with Royal on a<br />

round of exchanges.<br />

.<br />

Stevens, Umversal office manager, and<br />

his wife Doris, secretary to WB manager<br />

Luke Connor, and their two sons motored<br />

to the Gulf for a vacation<br />

Varnado of the Warner<br />

. .<br />

staff<br />

Charles<br />

and his<br />

family also went to the Gulf for a holiday.<br />

The two families planned to get together<br />

Customers were<br />

a few times . . . waiting in line when "McHale's Navy"<br />

opened on the 21st at the Joy Theatre.<br />

The lineup finally reached around the<br />

corner and half way down that block.<br />

"A Hard Day's Night" brought packs of<br />

females, both young and older girls, to<br />

the neighborhood houses. Some groups,<br />

armed with chairs and lunches, waited for<br />

hours for the opening on the 20th . . .<br />

Attendance also was heavy at six neighborhood<br />

theatres and three drive-ins where<br />

"Bikini Beach" opened on the 20th.<br />

Back at Ma.sterpiece from vacations were<br />

Kay Richards and Pippy Cardona . . . Agnes<br />

Schindler and Sister Mary Loyola, her<br />

daughter, left on a trip to Los Angeles.<br />

San Francisco, Tucson, Phoenix and the<br />

Grand Canyon . to Floyd<br />

Harvey jr. on the death at Bell, Tenn., of<br />

his father. Harvey, a salesman for Kay<br />

Enterprises, has been in poor health a<br />

few months . Petitfels of Joy<br />

Theatres and Anna Ryan of Warner Bros.,<br />

has joined WOMPI.<br />

Marlene Enger of United Artists became<br />

mother of a baby daughter . . . Roland<br />

Hoffman of United Theatres split his vacation<br />

between his home and a week on<br />

the Gulf coast with his wife and her<br />

father . Zatarain. Columbia<br />

staffer, vacationed at home . . . Catherine<br />

D'Alfonse, Warners, and her husband Anthony<br />

rented a cabin on Lake Pontchartrain<br />

off the Chef Menteur highway to entertain<br />

Catherine's mother and her brother<br />

and family, the Lewis Horns from Atlanta<br />

... On vacations from Film Inspection<br />

Service were Mary Ancona, J. Weber and<br />

Emily Emerson.<br />


^ Technikote ^<br />

^ SCREENS ^Z<br />

^^ Now! - The Only ^5<br />

. . Walter<br />

. . Mrs.<br />

Petticoat<br />

. . Freda<br />

. . Marvin<br />


f^ol. John C'rovo, retired exhibitor and<br />

perennial president of the local Motion<br />

Picture Council, returned with Mrs.<br />

Crovo from Louisville. Ky.. where they<br />

visited the colonel's three sisters and many<br />

old friends . . . Harry Kerr, film distributor<br />

from Charlotte, N.C.. has opened<br />

a branch office of Dominant Pictures in<br />

the Florida Theatre Building and has<br />

presented trade showings of three of his<br />

feature products, "2,000 Maniacs," "Living<br />

Venus" and "Summer Madness." Jack Sims<br />

is working with Kerr as a salesman.<br />

A third-generation member of the B. D.<br />

Benton family arrived here in a local<br />

hospital August 20. He is B. D. Benton III,<br />

son of Mr. and Mrs. Benton jr., and the<br />

grandson of B. D. Benton sr.. head of the<br />

Jacksonville Film Service . . . Mrs. Shirley<br />

Gordon, WOMPI secretary to Carroll<br />

Ogburn, Warner Bros, branch manager,<br />

left her desk for a week of vacation<br />

Other vacationists<br />

travel through Florida . . .<br />

included W. A. "Bill" McClure,<br />

Universal manager, who left for North<br />

Carolina, and Joyce Malmborg, Allied<br />

Artists, who left on a downstate trip with<br />

her family.<br />

Edclberto Carrera and Mr. Gomez, both<br />

of Windsor Enterprises, made their first<br />

trip along Filmrow. They recently acquired<br />

the Ti-ail Theatre, Coral Gables, from<br />

Claughton Theatres of Miami . . . Charles<br />

Jordon, Howco Exchanges executive from<br />

Atlanta and Charlotte, came in for conferences<br />

with local exhibitors<br />

ing to the Columbia office<br />

. . . Return-<br />

from vacation<br />

trips were branch manager Ed McLaughlin,<br />

salesman Don Weidick and office clerk<br />

Sandra Abdullah.<br />

The name of Mrs. Mary Hart, former<br />

local WOMPI president, has been placed<br />

As a screen game,<br />

HOLLYWOOD takes top<br />

honors. As a box-office attraction,<br />

it is without equal. It has<br />

3een a favorite with theatre goers for<br />

over 15 years. Write today for complete de«<br />

tails. Be sure to give seating or ear capacity.<br />


37S0 Ooklon St. * Skokic, Illinois<br />



365 Park St. JocksonYJlla<br />

in official nomination for the presidency<br />

of WOMPI International, together with<br />

the name of Mrs. Lee Nickolaus, prominent<br />

New Orleans WOMPI. Other nominations<br />

for major WOMPI international<br />

offices include the names of Mrs. Anne<br />

Dillon, also a former local WOMPI president,<br />

and Marie Bcrglund, New Orleans,<br />

for the post of corresponding secretary.<br />

Sandra Smoot of MGM has been named<br />

chairman of the local WOMPI industry<br />

service committee, and Judy Carson, 20th-<br />

Pox, has replaced Peggy Poland as a<br />

WOMPI board member . Edith<br />

Sapp, a past president of the local WOMPI,<br />

has rejoined the group as a sustaining<br />

member . . . Special WOMPI birthday<br />

awards have been presented to Jackie<br />

Capps, MGM; Ida Belle Levey, United<br />

Artists, and Mrs. Iva Lowe, manager of<br />

the San Marco Ait Theatre.<br />

i<br />

i<br />

A large group of Hollywood celebrities<br />

is scheduled to arrive here for a oneafternoon<br />

stand in the Wolfson Baseball<br />

Park for a benefit softball game against<br />

the professional baseball players of the<br />

local Suns and the Columbus, Ohio, Jets<br />

of the International League. Proceeds will<br />

go to the Hollywood Entertainers League<br />

Charities. Members of the Hollywood softball<br />

squad include Pat Boone, Jack Palance,<br />

Hugh O'Brian, Annette and Phil<br />

Crosby, Harvey Lembeck, Deborah tGidgeti<br />

Walley, Gary Clark, Pat Junction)<br />

Gun-<br />

Woodall, Bob Fuller, Burt<br />

smoke i Reynolds, Frankie Avalon, Connie<br />

Stevens, Tommy Sands and Doug Mc-<br />

Clure.<br />

Al Hildreth. Empress manager, relieved<br />

Mrs. Iva Lowe, San Marco Art manager,<br />

while she subbed for Edna Edwards as<br />

secretary to Robert Heekin, Florida State<br />

Theatres district supervisor, while Edna<br />

vacationed . Powell, local Kent<br />

Theatres executive, and Mrs. Powell returned<br />

from a vacation spent in New York.<br />

MIAMI<br />

Just back at her desk at Wometco Enterprises<br />

is Dale Toemmes, secretary to<br />

president Mitchell Wolfson, following a<br />

month's vacation in Fontana Village in<br />

North Carolina. Miss Toemmes made the<br />

trip with her brother Walter, manager of<br />

the Coral Way Theatre, and his family.<br />

According to Miss Toemmes, latest reports<br />

from the traveling Mitchell Wolfsons are<br />

that they are in Vancouver and will visit<br />

briefly in San Francisco and Hot Springs,<br />

Ark., before going for the remainder of<br />

the summer and fall to their home in<br />

Asheville, N.C.<br />

When the Mitchell Wolfsons' son Mickey<br />

returns to college this fall, it will be to<br />

Johns Hopkins in Bologna, Italy. Accompanying<br />

him to Europe is his sister, Mrs.<br />

Frances Wolfson Waxenberg, who will remain<br />

on the continent .several weeks before<br />

returning to Miami . Goldberg<br />

of the Wometco booking department,<br />

will spend Labor Day weekend in Freepoint,<br />

Bahamas.<br />

Following the wedding of their daughter<br />

Sarah Jean to Paul Haggerty, Sonny<br />

Shepherd, Wometco executive, and his wit<br />

and their family went to Nassau, Baham^<br />

for several weeks. There they were joini'<br />

by the Haggertys for a brief vacation. T><br />

Shepherds' son Johnny, 14, who weigj<br />

around 100 pounds, caught an amberjac<br />

weighing some 60 poimds during the v<br />

cation.<br />

A new generation here will get its chan<br />

to see Dean Martin and Jerry Lewis<br />

a team. A bill consisting of their "Caddj<br />

and "Never Too Young," is due in ear<br />

September at the Riviera, Loew's 170<br />

Street, Circle, North Miami and Hollywo(<br />

theatres . Reed, manager of tl<br />

Riviera Theatre, and Joel Poss, manager<br />

the 170th Street Theatre, won cash priz,<br />

offered by Loew's Theatres for increasii,<br />

business in the first six months of tl:<br />

year.<br />

Local actors and actresses who ha<br />

been wondering whatever happened<br />

the made-in-Miami Flaming productio<br />

"Deadly Circle, " in which they worki'<br />

some time back, will find it has a m<br />

will 1<br />

released nationally in September by Mai<br />

son Distributing Corp. Much of the mo\<br />

was filmed in the Coconut Grove stud<br />

of sculptor Sepy Dobronyl<br />

locally made film, "Once<br />

. . . Anoth'<br />

Upon a Coff<br />

House," is in the final stages. Jacqu<br />

Donnet goes to New York this weekei<br />

to complete musical scoring of the Fn'<br />

Berney production.<br />

Various scenic spots in Europe ai'<br />

Africa are on the vacation agenda of Ricf<br />

ard Wolfson, Wometco vice-president, ai'<br />

his wife when they leave within the ne<br />

Another Em-ope-boiu<br />

few days . . .<br />

Wometco employe is Margaret Trembla<br />

Sonny Shepherd's secretary. She will d!<br />

vote October to visiting well-known scei^<br />

spots . . . The Shepherds wull leave '<br />

about two weeks with daughter Sheri Lo<br />

for Buena Vista, Va., where she will ent<br />

Southern Seminary.<br />

Following the death last week of her sii<br />

ter Florence, Ethel Gubernick of Wome;<br />

co's personnel department left for Nei<br />

England. She will be away aroimd s:<br />

'<br />

weeks.<br />

Here for a brief business and vacaticf<br />

trip is E. M. Loew, Boston circuitma<br />

Loew also owns several theatres in tl<br />

South Florida area and he is coi<br />

ferring with his district manager, i<br />

Myerson. Mr. and Mrs. Myerson soon w<<br />

leave on a vacation trip on which tht<br />

will take their son Joel to New Orleai!<br />

to college. i<br />

Joe Kay. national sales manager fi|<br />

Filmvue Co. of New York, has amrounce<br />

completion of a brand new Go-to-Chur(<br />

trailer in full color with music to sell »<br />

$4.50; also a new series of color datei<br />

approximately 12 feet long for $2.25 eaci<br />

8"x10" ^1500<br />

,srJ<br />

ch«k with orderi<br />


NO C.O.D.i 2310 Can Detroit 1, Mick<br />

SE-4 BOXOFFICE August 31, 196

I and<br />

, and<br />

, the<br />

I<br />

'<br />

of<br />

I<br />

ist Texas Theatres<br />

iiilding in Longview<br />

ONGVIEW. TEX. — A 1.400-.si'al Uu'-<br />

a shopping center will be built<br />

B as soon as blueprints and construcdetails<br />

can be worked out, it was<br />

1<br />

lOunced by Sam E. Tanner, general<br />

lager of East Texas Theatres, which<br />

headquarters in Beaumont,<br />

ite of the construction will be 23 acres<br />

lalf-mile west of the Longview downn<br />

area and on the north side of High-<br />

'<br />

80. just west of Grace's creek bridge.<br />

big circuit bought the tract ten years<br />

with the plan of building thereon an<br />

isement and shopping center when<br />

iness conditions were right,<br />

onferring with Tanner here when the<br />

ouncement was released to the press<br />

e Robert Lugenbuhl of Jacksonville,<br />

rict manager in charge of East Texas<br />

atrcs operations, and D. L. Elliott, the<br />

uit's city manager here. The conference<br />

held in the Arlyne Theatre offices,<br />

anner said the new theatre will be of<br />

it modern construction with the finest<br />

ipment available and will feature the<br />

St innovations in theatre beauty, comdecor.<br />

'he circuit has operated theatres here<br />

more than 35 years, its present holdi<br />

being the Arlyne, an indoor theatre,<br />

River Road Drive-In. The circuit<br />

owns and operates the Crim and Kil-<br />

? Drive-In. Kilgore: Cozy, Gladewater:<br />

amount, Marshall, Strand, Henderson,<br />

«t11 as theatres in more than a dozen<br />

theast Texas counties.<br />

lUas MGM to Leave<br />

imrow in December<br />

lALLAS—The MGM exchange is leav-<br />

Filmrow. The local office of the dislUting<br />

company will move from 2013<br />

kson to the Tow-er Petroleum building,<br />

7 Elm, in December, according to Wiln<br />

F. Burke of the southwestern division<br />

ounting department,<br />

lurke noted: "In planning this move<br />

11 the company's 35-year-old address,<br />

eh dates back to 1929, oui- officials feel<br />

t these new offices will be better located<br />

the convenience of our customers and<br />

ir booking agents."<br />

ill local offices and personnel of MGM<br />

be quartered in the new offices. They<br />

lude the southwestern division sales of-<br />

Fred E. Hull jr., Dallas branch sales<br />

ce of Louis J, Weber, southwestern dion<br />

advertising, publicity and exploita-<br />

1 office of Tom W. Baldridge, and<br />

ke's accounting division.<br />

isco Earthquake Film<br />

Hollywood Museum<br />

1 Western Edition<br />

lOLLYWOOD — The award-winning<br />

>ese Are the Perils," a film on the San<br />

ncisco fire and earthquake and other<br />

norable events of the past 100 years, was<br />

nved by President Sol Lesser of the<br />

lywood Museum. Lesser accepted the<br />

;ion picture on behalf of the museum<br />

n Fred H. Merrill, president of the 101-<br />

r-old Fireman's Insurance Co. of San<br />

ncisco. Presentation of the picture to<br />

Hollywood Museum was arranged in San<br />

ncisco by financier Louis R. Lurie.<br />

Barton Acquires Cooper<br />

Oklahoma City IHouses<br />

LINCOLN, NEB.—The Barton interests of<br />

Oklahoma City have purchased the Midwest<br />

Theatre and office building and the<br />

Sooner Theatre in that city from the<br />

Cooper Foundation of Lincoln.<br />

The Barton family operates 18 drive-in<br />

and conventional theatres in the Oklahoma<br />

City area, plus real estate and financial<br />

enterprises.<br />

President E. N. Thompson, president of<br />

Cooper, said Barton would take over operation<br />

of the Midwest Theatre and building<br />

and the Sooner Theatre at once.<br />

This brings to eight the theatres sold<br />

or leased to others by Cooper Foundation<br />

since last January. One of the eight sold<br />

was leased back by Cooper for continued<br />

operation in Greeley. Colo.<br />


Thompson said the Oklahoma City negotiations<br />

virtually completes the Cooper<br />

program for disposal of properties outside<br />

the "Golden Triangle," with possibly one<br />

or two exceptions. The triangle in which<br />

Cooper operates cinerama and conventional<br />

theatres covers Minneapolis, Omaha and<br />

Lincoln, Denver, Colorado Springs and<br />

Greeley.<br />

Barton took over the operation of the<br />

Midwest and Sooner on Friday morning,<br />

August 21 after the deal was consummated<br />

in Lincoln at 5:00 p.m. the previous day.<br />

The new manager of the Midwest is John<br />

Gilett, but the remaining staff will remain<br />

the same, and no changes are planned for<br />

the Sooner.<br />


This makes Barton a downtown property<br />

owner for the first time. He owns several<br />

pieces of property in the Capitol Hill area<br />

of Oklahoma City and is active in the<br />

development of the United Founders<br />

Plaza, and is associated in the construction<br />

of a high rise apartment building at<br />

Northwest Fifth and Hudson, some five<br />

blocks from the downtown section. Barton<br />

felt the need of such an apartment building<br />

for the convenience of downtown w-orkers,<br />

which should take many cars off the<br />

streets, in the ever increasing flow of traffic<br />

in the downtown area.<br />

Barton stated that he was convinced that<br />

Oklahoma City should have an active<br />

downtown area, and hoped to be able to<br />

help to keep it that way. The theatre<br />

purchases were made in the name of Theatre<br />

Estates. Inc.. the holding company for<br />

the Barton Theatres w'hich includes two<br />

sons, Robert L. and Harold, and a daughter,<br />

Mrs. H. L. Combs.<br />

Barton said the Midwest would continue<br />

as a first-run theatre but bigger and better<br />

pictures will be selected. Much improvement<br />

is now being considered for<br />

both the Midwest and the office building.<br />

The Sooner Theatre has 800 seats and<br />

physical improvements are also scheduled<br />

for it. This theatre was operated by 'Warner<br />

Bros., for many years but has been<br />

operated by Cooper Foundation for the<br />

past several montlis as was the Midwest<br />

and Warner. Warner has been closed for<br />

a few months and has been sold and<br />

probably will never again be used as a<br />

theatre.<br />

Barton's first experience in the show<br />

business was at the small Cozy in Stroud,<br />

Okla. His first theatre in Oklahoma City<br />

was the Redskin which he opened in 1941.<br />

Barton said he purchased the downtown<br />

theatres in the belief that theatre business<br />

will become better than it has ever<br />

been but it will be different from the past.<br />

"Going to a motion picture theatre must be<br />

an event. It is becoming a semiluxury<br />

business," said Barton.<br />

The sale removes Cooper entirely from<br />

Oklahoma City. Sometime ago Cooper disposed<br />

of its downtown Cooper Theatre to<br />

Dr. and Mrs. L. A. Newcomb and their son<br />

Webb on a lease. The Newcombs got in<br />

the theatre picture several years ago when<br />

they erected the Lakeside Theatre, then<br />

almost out in the country and outside the<br />

city limits. It is now- surrounded by fine<br />

homes and business buildings and has been<br />

on a first-run policy for several years.<br />


Next, they took over the Penn Theatre on<br />

North Pennsylvania avenue, remodeled it<br />

from top to bottom and from the front to<br />

the back and renamed it the Trend. It is<br />

now considered one of the finest art theatres<br />

in this part of the country and business<br />

is very good. After leasing the downtown<br />

Cooper, the Newcombs started a remodeling<br />

program, including "all new<br />

equipment." They plan to reopen the<br />

Cooper around September 9 with the Paramount<br />

70mm production, "Becket."<br />

Another downtown theatre formerly<br />

owned and operated by Cooper Foundation<br />

theatres, the Criterion, is now owned<br />

by Devarn Esper of Phoenix, Ariz. It<br />

started out with burlesque plus motion<br />

pictures and followed that policy for several<br />

months, then it changed to straight pictures,<br />

which lasted only a few weeks. It is<br />

now back in the burlesque business, but it<br />

may close at any time as the owner of the<br />

theatre is advertising all equipment for<br />

sale.<br />

Barton has tentative plans for another<br />

theatre in the Midw'est City section of<br />

town as do Charles and Maurice Ferris,<br />

who operated the Villa and recently opened<br />

the Cinema 70 Drive-In. Barton also has<br />

plans on the drawing board for a conventional<br />

theatre near his Northwest Drive-<br />

In at the United Founders Plaza and also<br />

has plans for another conventional and also<br />

another drive-in in the Capitol Hill section<br />

of town.<br />

Lmn^^i^<br />

8'' in" $1S00<br />

Per Thousand FOB D!l.<br />

X lU '•' (Minimum OriJer 1.000 •<br />

Check with Order-<br />


NO C.O.Ds 2310 Coss Dctfoit 1, Mich.<br />

COFFICE August 31, 1964 SW-1

. . Leon<br />

. . Buddy<br />

. .<br />

. . The<br />

. . The<br />

DALLAS<br />

.<br />

.<br />

Oympathy to Genevieve Koch, United<br />

Artists booker, on the death of her<br />

father Ira Dobbins Rimmer<br />

returned to work after a vacation, displaying<br />

a fine suntan which he received<br />

while fishing Abrahams, booker<br />

for the J. G. Long Theatres who has recovered<br />

from a lengthy illness, had his<br />

medics give him a checkover . . . Don<br />

Douglas, another recuperating patient, was<br />

back on the Row.<br />

Juanita and Forrest White of In-Dex<br />

Booking Service took in the horse and<br />

dog races at Denver over the weekend.<br />

and viewed the opera at Central City<br />

Betty Gibbs of AIP and her<br />

.<br />

husband<br />

Woody, former Universal booker, report<br />

the wedding of a son . . Sherry Cooper<br />

.<br />

quit at 20th-Fox to go back to school.<br />

The son of C. E. Davidson is a member<br />

of the Wynnewood Bal^k Little League<br />

taam which has entered the state championship<br />

Jimmy Gillespie, 20th-Fox<br />

. . .<br />



Filmack's<br />


As A Low Priced<br />



roo« snciAL tkailirs from dipinoabli hlmack<br />


REPAIRS .<br />

. .<br />

We have the best shop. Our shop specializes<br />

in the repair of all makes of mechanisms,<br />

movements, lamphouses, arc controls. We have<br />

ports for sale for all makes of equipment. All<br />

work guaranteed. Fast service. Expert<br />

mechanics.<br />

LOU<br />



4207 Lownview Ave. Dolfas 27, Texos<br />


GfT OUR LIST<br />


1710 JACKSON ST.— Rl 8-3233<br />



For all your theatre needs<br />

Authorized dealer for<br />

Century—R.C A.—Motiogroph—Mhcraft<br />

2200 Young StrMi, Dalloi, Taxoi<br />

publicist, spent a restful vacation at his<br />

home . . Lloyd Edwards of the 20th-Fox<br />

staff<br />

.<br />

here has moved to Memphis, where<br />

Buck<br />

he was promoted to manager<br />

Buchanan, Oklahoma booker<br />

. . .<br />

for Paramount,<br />

went to Hot Springs for a vacation<br />

on the lake there . . . Barbara Eden,<br />

who stars in "The NEW Interns," was<br />

making the local publicity rounds in behalf<br />

of the opening at the Palace September<br />

3. "Ride the Wild Sui-f," in which<br />

she also appears, opens a multiple run here<br />

September 10.<br />


The HEB Food Stores sponsored a special<br />

"Back to School Movie Party" at the<br />

Texas Theatre Satui'day with the showing<br />

at 10 a.m. of "McHale's Navy" which<br />

opened a regular run dm'ing the next<br />

week. Some 2,500 tickets were offered<br />

free, one ticket per person while the supply<br />

lasted, in the school supply department<br />

of the food store chain. The food<br />

stores have sponsored a number of coloring<br />

contests in conjunction with the showing<br />

of films at local Cinema Arts theatres<br />

as well as offering discount coupons to<br />

see the films.<br />

Edna Word, cashier at the Majestic boxoffice<br />

for five years, who joined Interstate<br />

at the Broadway, suburban theatre, is being<br />

affectionately called "Mother Goose"<br />

by her fellow employes, friends and patrons<br />

at the Majestic. Mrs. Word has so much<br />

charm and personality that it is certainly<br />

a pleasui-e to purchase tickets from a lovely<br />

modern "Mother Goose."<br />

Tom Powers, city manager of the Cinema<br />

Arts Theatre, announced that every attendance<br />

record at the Texas Theatre was<br />

broken by "A Hard Day's Night." The only<br />

comparison would be the premiere showing<br />

of "Gone With the Wind" at the<br />

Texas in 1940. The film was held over for<br />

a second week. More than 20.000 persons<br />

paid to see the film in less than a week.<br />

If the special premiere of a week ago was<br />

counted it would exceed 26,000 persons,<br />

according to Powers. San Antonio newspapers<br />

were dubbing the city the Beatle<br />

capital of the U.S. . . . Lynn Kruger, manager<br />

of the downtown Majestic, had over<br />

600 employes of the Allied Van Lines and<br />

associated lines as guests to the showing<br />

of "Good Neighbor Sam" on the opening<br />

day of the film. There was an interesting<br />

display of moving vans and moving equipmezit<br />

in the lobby for several weeks prior<br />

to the showing, which was delayed several<br />

times because of holdovers of other films.<br />

EL PASO<br />

H well-behaved but squealing sellout<br />

crowd of teenagers sat through two<br />

morning performances of the Beatles" "A<br />

Hard Day's Night" Saturday il5i at the<br />

Capri Theatre. Manager Bill T. Bohling<br />

returned the picture for a week's run on<br />

the 26th , , . Hence W. Thaxton. new assistant<br />

at the Capri, was forced to resign<br />

due to illness, and is in serious condition.<br />

For those of you that would like to remember<br />

him with a cheerful card, his addi'js<br />

is room 311 Providence Hospital, 2»i<br />

North Oregon St., Zone 2 . . . John Pax x<br />

Interstate-Texas Consolidated city mi.<br />

ager, is also at the same hospital, aniis<br />

getting along nicely.<br />

Seldom do we venture south of le<br />

border, but in the personal appearand)!<br />

banjoist Eddie Peabody at the La Fii.a<br />

theatre-restaurant recently. we st<br />

couldn't resist the temptation to eny<br />

"the sweetest banjo music this side ji<br />

heaven." Peabody. who has appeared j-<br />

merous times on ABC's television netwii<br />

with the Lawrence Welk show, served n<br />

years in the U.S. Navy, has been an en -<br />

tainer for 44 years, and he has ,;(<br />

rounded out his 63rd birthday.<br />

Charles W. Moore, projectionist at J]<br />

Burke's Fiesta Drive-In Theatre on ie<br />

Mesa highway, was in Albuquerque on hiness<br />

... A 15-year-old Eastwood ''-<br />

School girl was struck and killed by<br />

of lightning while horseback ridin-j<br />

Gail, Tex. Karen Pearce, daughter of ,r<br />

and Mrs. Delmo Pearce, 9504 Desert His<br />

Lane, died instantly from the electrlil<br />

shock. Her cousin, Kenneth Gennett, |7<br />

who was riding with her, was knocked fihi<br />

his horse. The dead girl's parents arr<br />

owners of the Ascarate Drive-In and<br />

-<br />

theatres. She is also survived by a<br />

Nancy.<br />


The International Film Group, whh<br />

plans to open 30 art theatres in Te<br />

has opened its first one, the Art Cincia<br />

in the 'Village. The theatre does not 111<br />

popcorn, will have art exhibits, feate<br />

foreign art films and it has rear-scrn<br />

projection. Bill Moody is the princil<br />

owner and Prince John von Badenb^g<br />

is managing director . . . Joe Pasterrtc<br />

the MGM producer, was due in Hous^r<br />

curing September to look over his hd<br />

Hollywood .'<br />

holdings in this area . . .<br />

signer Jean Louis was here to discuss le<br />

wardrobe he designed for Sandra Deelr<br />

"I'd Rather Be Rich." i<br />

Charles Payne, managing director of le<br />

Windsor Cinerama, and his family w"e<br />

vacationing in Mexico . Electroncsion<br />

"Hamlet" will play in five theal-s<br />

in Houston, the Windsor. Bellaire. Gann<br />

Oaks. Oak 'Village and Santa Rosa; ue<br />

theatre in Pasadena, the Capitan. and e<br />

Broadway in Galveston . Metpolitan<br />

scheduled an extra early morn<br />

show on Thursday. Friday and Satuny<br />

at 10:45 a.m. of the Beatles' "A HJd<br />

Day's Night."<br />

Gregory Peck on 'Horse' Tour<br />

Frcm Eastern Edition<br />

PHILADELPHIA— Gregory Peck, stai^f<br />

"Behold a Pale Horse." was here to lauih<br />

a promotional tour after attending e<br />

world premiere of the Columbia Pictu;s<br />

release at the 'Victoria Theatre in I^<br />

York.<br />

I<br />

Southwestern Theatre Equipment Co., In<br />


CAPITOL 2-94i1<br />

1702 Rusk Ava. Houiton 2, T«<br />

"W« Appr«dot« Yonr BmiIh—<br />

**<br />

Vour Complete Equipment and Supply Haute<br />

SW-2 BOXOFFICE Au.sust 31. l!-*

\^ n<br />


'The scenes in this film are realistic and blaze with<br />

action and excitement. This, of course, will please<br />

many a ticket buying fan." fum daily—My 29, 1954<br />

. ^.%<br />





729 Seventh Avenue New York, NY. CI 5-6874<br />


TexStote Pictures<br />

In<br />

I'rodiirlion<br />


(OFFICE :: August 31, 1964 SW-3

. . Sebe<br />

. . George<br />

I<br />

I<br />

j<br />


T A. "Smokey" Adams, who purchased<br />

the Franroy and Alamo theatres in<br />

Snyder a few years ago from J. G. Millirons,<br />

immediately closed the Pram-oy and<br />

opened the Alamo which at that time was<br />

closed. He converted the Franroy into a<br />

skating rink and did a landoffice busiiness<br />

for several months, but the roller<br />

skating business slumped this summer so<br />

he closed the skating rink and has remodeled<br />

it into a bowling alley, with six<br />

lanes, and planned a September opening.<br />

He is disappointed in the business at the<br />

Alamo and has booked no pictures after<br />

December and states that unless business<br />

picks up there, he may close it and re-<br />


O^^^ BIG MONEY<br />

i a screen game,<br />

HOLLYWOOD takes fop<br />

honors. As a box-office attraction,<br />

it is without equal. It has<br />

seen a favorite with theatre goers for<br />

over 15 years. Write today for complete details.<br />

Be sure to give seating or car capacity.<br />


3750 Ookton St. * Skokie, Illinois<br />


appreciate the prompt and efficient shop<br />

work they get at the Oklahoma Theatre<br />

Supply."<br />

"Your Complete Equipment Home"<br />


628 Wnt Grand OMahema City<br />

model it for another business. But he<br />

seemed optimistic when we talked with<br />

him due to bigger and better pictures.<br />

We are sorry at this late date to report<br />

the death of Hugh Bates, who operated<br />

the Pine Theatre in Tecumseh for many<br />

years before being forced to close it a<br />

few years ago. He died in a local hospital<br />

April 1 . . . Mrs. J. K. Cross, 90, mother of<br />

Mrs. M. T. Sands, died sometime ago in<br />

Clayton, Okla., with burial in Greenwood,<br />

Ark. Mr. and Mrs. Sands operated the Kiamichi<br />

Theatre, Clayton, for many years<br />

before selling to Bill Padgett last January.<br />

Sands has been mayor of Clayton<br />

several years.<br />

John M. Buffo, Liberty Theatre, Hartshorne,<br />

motored to Colorado recently with<br />

his wife and one of his sons. After a<br />

brief stay there they planned to drive to<br />

California and bring back their other son<br />

who has been spending the summer there.<br />

Seen on Filmrow recently were Virby<br />

Conley, Perryton, Tex.; Clint Applewhite<br />

and son Jerry, Carnegie, who just returned<br />

from California where they visited Clint's<br />

relatives: Denis Collier, 89er, Weatherford,<br />

accompanied his father Howard from<br />

Geary; E. B. Anderson, Norman; R. M.<br />

Downing, Collinsville; Mr. and Mrs. Bill<br />

Wilkinson, Bristow: L. E. Brewer, Pauls<br />

Valley; Frank Henry, Anadarko; Rhoda<br />

Cates, Selling, and L. A. White, Tech,<br />

Weatherford.<br />

O. L. "Smitty" Smith, who formerly<br />

operated the Alamo and Longhorn drivein<br />

theatres, Marlow, and Wayne Wallace,<br />

now operator of the Marlow theatres, were<br />

also on the Row . . . Bill Maddox, formerly<br />

with Universal here as a salesman and<br />

now in the same capacity out of New Orleans,<br />

he lives in Hattiesburg, Miss.) was<br />

I<br />

here spending part of a vacation with his<br />

family . Miller, Buena Vista, Dallas,<br />

was on the Row setting up bookings along<br />

the Row, and with any exhibitor whom he<br />

happened to run across . Gaughn,<br />

vice-president of theatre operations of<br />

Cooper Foundation Theatres, Lincoln, was<br />

also in town.<br />

Start BOXOFFICE coming .<br />

D 3 years for $10 (SAVE $5)<br />

n 2 years for $8 (SAVE $2) D<br />

1<br />



year for $5<br />

These rates for U.S., Canada, Pan-America only. Other countries: $10 a year.<br />



NAME<br />



825 Von Brunt Blvd., Konsos City, Mo. 64124<br />

WEEKLY<br />

Joy Houck to Build<br />

Texarkana Theatre<br />

From Southeast<br />

Edition<br />

TEXARKANA, ARK.—The first<br />

theire<br />

hi this area to be equipped for showig<br />

Cinerama, 35mm and 70mm features itto<br />

be constructed in the Sears-Bryce Oaklcn<br />

Center by Joy Houck.<br />

The veteran exhibitor, w'ho has the ly<br />

and Red River drive-ins here, announ>d<br />

that he has signed a contract with le<br />

Kitty Wells Corp. for construction of le<br />

theatre, which will be known as Joy's Otlawn<br />

Theatre.<br />

Houck said that all planning for le<br />

800-seater will be directed toward mahg<br />

it "the most modern in the South."<br />

Henry E. Soderquist New<br />

'<br />

Saenger Biloxi Manager<br />

From Southeast Edition<br />

BILOXI. MISS.—Henry E. Soderqst<br />

has been transferred here by Saenger T'-<br />

atres from Pensacola, Fla., to manage le<br />

Saenger Theatre on Reynoir street. Soc--<br />

quist. 29, joined the Saenger circuit 3<br />

months ago and was assigned to Pensa(,a<br />

as assistant manager of a Saenger theae.<br />

Immediately after taking charge at le<br />

local Saenger, Soderquist organized a<br />

highly successful promotion to sell is<br />

opening of "How the West Was Won," ;-<br />

ranging for a parade featuring people I'd<br />

props from Six Gun Junction's old \(fet<br />

town. Can-can girls from Six Gun Ju:-<br />

tion entertained at intermission on opiing<br />

night and an old gun collection sd<br />

leather goods display in the lobby a{-<br />

mented the old west atmosphere.<br />

Soderquist and his wife Betty have fli<br />

children, two boys and two girls, and hfe<br />

established residence here.<br />

Council Bluffs Broadway<br />

j<br />

Leased to Food Company<br />

From North Central Edition<br />

LINCOLN, NEB.—Leasnig of the Cofcil<br />

Bluffs, Iowa, Broadway Theatre o<br />

King's Food Host U.S.A. has been ."-<br />

nounced by Cooper Foundation, which J,s<br />

headquarters here. The lease is for fe<br />

years and dui-ing that time King's ^11<br />

purchase the property outright. The thtre<br />

has been closed since January 1959<br />

Larry Price, president of the food fill<br />

announced that a new restaurant faci'y<br />

Plan Comic Chiller!<br />

From Western Edition<br />

HOLLYWOOD — Lasky-Monka<br />

will be constructed on the theatre s'-,<br />

which is on the town's main street. '<br />

E. N. Thompson, president of Coo,*r<br />

Foundation, said that the transaction vs<br />

another step in Cooper's program to lee<br />

or sell all its theatres outside the Golcii<br />

Triangle composed of Minneapolis, Miii<br />

Omaha and Lincoln in Nebraska and Diver,<br />

Colorado Springs and Greeley in Corado.<br />

Pi-odi'-<br />

tions is huddling a distribution deal i<br />

"Cannibal Orgy or the Maddest Story E r<br />

Told" with International Art Films. 1-<br />

feature, set to begin filming the end of ts<br />

month, is the first in a scries of comechorror<br />

epics to be produced by the d",<br />

which plans diffeient distribution on eai<br />

of eight pictures on their 1964-65 schedu'.<br />

SW-4 BOXOFFICE August 31, ISl

ooper Sells Two<br />

Barton Circuit<br />

LINCOLN -— Tlic Barton interests of<br />

:lahoma City have purchased the Midist<br />

Theatre and office building and the<br />

oner Theatre in that city from the<br />

loper Foundation of Lincoln.<br />

The Barton family operates 18 drive-in<br />

d conventional theatres in the Oklaima<br />

City area, plus real estate and fincial<br />

enterprises.<br />

President E. N. Thompson, president of<br />

)Oper. said Barton would take over opation<br />

of the Midwest Theatre and buildg<br />

and the Sooner Theatre at once.<br />

This brings to eight the theatres sold<br />

leased to others by Cooper Foundation<br />

ice last January. One of the eight sold<br />

IS leased back by Cooper for continued<br />

leration in Greeley. Colo.<br />

Thompson said the Oklahoma City neitiations<br />

virtually completes the Cooper<br />

•ogram for disposal of properties outside<br />

le "Golden Triangle." with possibly one<br />

two exceptions. The triangle in which<br />

ooper operates cinerama and conventional<br />

leatres covers Minneapolis, Omaha and<br />

incoln. Denver. Colorado Springs and<br />

reeley.<br />

ervices Held in Omaha<br />

"or<br />

Clarence Emerson<br />

OMAHA—Services were held last week<br />

)r Clarence William "Ted" Emerson, vetran<br />

theatre manager of Omaha and one<br />

f the city's leading promoters of civic<br />

rejects.<br />

Emerson. 72. who died at his home, had<br />

een in the movie industry more than 30<br />

ears. He retired in 1955 after 15 years<br />

•ith the Tri-States Theatre Corp. Dur-<br />

:ig that time he managed the Orpheum.<br />

)maha and Paramount theatres and at<br />

ne time was Tri-States advertising manger.<br />

He was an ardent worker in community<br />

ctivities. one of the planners of the Gollen<br />

Spike Days in 1939—a project which<br />

lained nationwide recognition in the pronotion<br />

of the premiere of the movie.<br />

Union Pacific."<br />

As one of the guiding figures in the<br />

)rogram. he was instrumental in developng<br />

the event into a gigantic civic celejration<br />

which formed a pattern for simiar<br />

projects over the country. Entire<br />

ilocks were masked with false fronts<br />

lepicting early pioneer days, thousands<br />

)f men, women and children were dressed<br />

n frontier costumes and the premiere of<br />

;he picture found the area clogged with<br />

;elebrators who had entered into the spirit<br />

jf the occasion.<br />

Among the survivors are his wife Madeine:<br />

son James. Bethesda, Md.: a daughter.<br />

Mrs. Kathleen Castleton. Portland. Ore.:<br />

a brother, Adrian, Chanute, Kas,, and ten<br />

grandchildren.<br />

Roy Metcalfe Succeeds Neal Houtz<br />

As Three-State Allied President<br />

DES MOINES— Allied<br />

atre Owners of<br />

Independent The-<br />

Iowa. Nebraska and South<br />

Dakota met at the Varsity Theatre here<br />

Tuesday '2b and elected Roy Metcalfe of<br />

<<br />

Cedar Rapids as president to replace Neal<br />

Houtz. who resigned following a busine.ss<br />

move to Ohio, where he is associated with<br />

the Armstrong circuit at Defiance.<br />

The Allied group also took steps to<br />

streamline its organization and passed a<br />

resolution to bring daylight savings time to<br />

a vote of the people.<br />

Metcalfe, who owns the New World Playhouse<br />

and Times Theatre in Cedar Rapids,<br />

was elected by unanimous vote of the threestate<br />

Allied board. In his acceptance<br />

speech, he said he promised no miracles<br />

"because there are no miracles in this business,<br />

but it is through slow, persistent<br />

pressure that we will get things done."<br />

Metcalfe drew a big hand when he pledged<br />

an unrelenting fight to "keep the small<br />

town theatres going."<br />

Metcalfe said the board should concentrate<br />

on working through committees.<br />

There will be no hurried decisions and all<br />

major questions will be put before the<br />

board. He added that the Allied group will<br />

consider the problems of each individual<br />

exhibitor, "and if we can't get any place<br />

in Des Moines, we'll take the problems to<br />

New York."<br />


South<br />

World's Second Cinerama Drive-In<br />

To Be Built by Ted Mann Circuit<br />

MINNEAPOLIS — Barely stopping for<br />

breath after the successful August 7 opening<br />

of his Southtown Theatre. Mill City<br />

showman Ted Mann has announced plans<br />

for another theatre project to be constructed<br />

in the city's subui'bs.<br />

Last week Mann described to the Bloomington<br />

Minneapolis suburbs' city<br />

I<br />

council plans for a Cinerama drive-in to<br />

be located at the northwest corner of<br />

France avenue and Highway 494. Mann,<br />

who successfully asked the council to revise<br />

its theatre ordinance to make the<br />

new drive-in possible, told councilmen his<br />

would be one of two Cinerama drive-ins<br />

in the world. The council voted unanimously<br />

to strike from the ordinance a sec-<br />


to gel in the<br />


As a screen game,<br />

HOLLYWOOD takes top<br />

honors. As a box-office attraction,<br />

it is without equol. It has<br />

been a favorite with theatre goers for<br />

over 15 years. Write todoy for complete details.<br />

Be sure to give seating or car capacity.<br />


3750 Ookton St. • Skokic, Illinois<br />

H<br />


',<br />

Iguana"<br />

1 wk<br />

I wk<br />

; was<br />

,<br />

Mad<br />

as<br />

11 275s in Omaha<br />

Beatles, Iguana'<br />

.AAHA—Grosses at Omalia's ftrst-iun<br />

tres gave further indication of the<br />

phy condition of the movie business<br />

lis sector. For example, "The Night of<br />

opened at the State Theand<br />

rolled up nearly triple-average<br />

•es and a string of holdovers all did<br />

age or plus business. "It's a Mad, Mad,<br />

World" zoomed in its 21st week<br />

he Indian Hills and the third-week<br />

ings of "The NEW Interns" at the<br />

iha and "Good Neighbor Sam" at the<br />

leum drew good audiences. All in all.<br />

patronage in Omaha movie emporiimis<br />

the quality of the product have created<br />

finite glow of optimism—and the feelis<br />

also being noted in the outlying<br />

s of this territory.<br />

(Average Is 100)<br />

ro|_A Hard Day's Night (UA) 275<br />

•r—West Side Story (UA), rorun 175<br />

It's Hills— o Mod, Mod, Mod, Mod World<br />

.,<br />

\-Cncrama). 21st wk 350<br />

10—The NEW Interns (Col), 3rd wk 100<br />

urn—Good Neighbor Som (Col), 3rd wk 120<br />

-The Night ot the Iguono (MGM) 275<br />

d World' Neighborhood Run<br />

ks Two Milwaukee Houses<br />

ILWAUKEE — "Mad World." after<br />

ing the best grosses downtown for an<br />

iided run, now is duplicating its success<br />

lie neighborhood houses. At the Point,<br />

lalked up 300 for the second week and<br />

at the Capitol Court. "The Unsinkable<br />

ly Brown" also continued to pack 'em<br />

It the Towne for the seventh week,<br />

ling off at a lofty 250. "Bikini Beach"<br />

he neighborhood Oasis, Villa. Avalon,<br />

lite, 41-Twin, Tower, Mojeska and<br />

idise, was reported as averaging out<br />

y good."<br />

3l Court, Point— It's o Mod, Mod, Mod, Mod<br />

irld (UA-Cineromol, rerun, 2nd wk 295<br />

10 Uptown The Foil ot the Romon Empire<br />

iro), 3rd wk 200<br />

no 11—633 Squadron (UA) 100<br />

er— Murder She Said (MGM); Murder of the<br />

Hop (MGM), reruns 1 25<br />

oir, Poloce The Patsy (Para); Return to the<br />

Id (SR), 2nd wk 1 00<br />

iide— Mornie (Univ) 175<br />

gate Circus World (Bronston-Cineroma),<br />

50<br />

d—Oklohoma! (20th-Fox), reissue, 2nd wk. ..125<br />

I— Block Like Me (Confl), rerun 125<br />

—The Unsinkoble Molly Brown (MGM),<br />

250<br />

er—The NEW Interns (Col) 1 25<br />

1 'O<br />

jterday' Clings to Peak<br />

Minneapolis List<br />

INNEAPOLIS — Double-average busireported<br />

for the Gopher's secweek<br />

of "Yesterday, Today and Torow<br />

"<br />

the Embassy picture again<br />

led the Mill City honors list. "The<br />

inkable Molly Brown" enjoyed another<br />

week at the Century with 160 per cent<br />

"How the West Was Won" was 140<br />

he Cooper.<br />

emy— Bccket (Para), 5th wk 90<br />

jry—The Unsinkable Molly Brown (MGM),<br />

wk 160<br />

1<br />

er— How the West Was Won (MGM-Cineno),<br />

76th wk<br />

er Yesterdoy, Today ond Tomorrow (Emssy),<br />

2nd wk 200<br />

—Honeymoon Hotel (MGM) 100<br />

>—A Shot in the Dork (UA), 6th wk 120<br />

eum— A Hard Day's Night (UA), 3rd wk 90<br />

ouis Pork Mediterranean Holiday (Cont'I) ...120<br />

—The NEW Interns (Col), 2nd wk 130<br />

d—The Night ot the Iguana (MGM),<br />

rhe Sons of Katie Elder," a Paramount<br />

ase, is based on an original story by<br />

liam Wright.<br />

Former Milwaukee Theatre Pianist<br />

Returns as World Famous Composer<br />

— Composer-conductor<br />


Heinz Roemheld, a fonrier theatre pianist,<br />

returned to his native Milwaukee recently<br />

on his way to the Peninsula Music Festival<br />

in Fish Creek, where he was scheduled<br />

to be present at a premiere performance<br />

of his latest symphonic composition,<br />

"Serenade to a Ballerina."<br />

Reconstructing his entry in show<br />

business some 59 years ago. Heinz<br />

said, "I began profe.ssionally right here in<br />

Milwaukee, playing four-handed piano<br />

selections with my mother. I was dressed<br />

in a Little Lord Fauntleroy suit. We played<br />

at one of mother's clubs. Father taught<br />

three-fifths of the pharmacists in the state<br />

at Marquette University in the old days."<br />

He said Oscar Renncbohm < former governor<br />

and Madison drug operator i called<br />

dad "Old Short Course Roemheld."<br />

Heinz said at that time, "I was 16,<br />

and the youngest piano graduate at the<br />

Wisconsin College of Music, but I had already<br />

gotten involved in the movie business.<br />

When I was 12, I was pianist at the<br />

old Majestic Theatre.<br />

"I met Carl Laemmle, who later founded<br />

and developed the Universal movie theatre<br />


pat Halloran. Variety Club chief barker<br />

and branch manager for Universal<br />

here, announced the forthcoming 15th annual<br />

golf outing for Monday, September<br />

14, at the Brynwood Country Club. Your<br />

$12.50 includes golf, dinner, the festivities<br />

and a crack at all those door prizes.<br />

Fred Florence. Mescop Theatre, is in<br />

charge of the golf matches. Tickets may<br />

be secured from Variety Club headquarters<br />

at 1036 West Wells St. by phoning<br />

the club's executive secretary Hugo<br />

Vogel. BR 1-6689. or Morey Anderson of<br />

Independent Films, BR 3-6922. This is the<br />

one event of the year where everybody<br />

relaxes, says Pat.<br />

Southgate Shopping Center is celebrating<br />

its 13th anniversary. To help things<br />

along, the management picked up the tab<br />

for free cartoon movies at the new Southgate—two<br />

performances. Free tickets were<br />

available at every Southgate store. Two<br />

prominent orchestras were hired to play<br />

until midnight.<br />

The Norwegian sailing ship Christian<br />

Radich. which was featured in the film<br />

"Windjammer." anchored at the lakefront<br />

here and was opened to the public. Thousands<br />

lined the dock to board the unique<br />

vessel at 50 cents each. The captain and<br />

crew were feted at a reception in their<br />

honor at the Milwaukee Athletic club.<br />

Racine's Bill Bindel, manager of the<br />

Venetian Theatre, and Jim Jankowski,<br />

manager of the Rialto Theatre, had two interesting<br />

days. On one day in particular,<br />

both houses on the same block, only<br />

a few doors apart, had the Main street<br />

people buzzing. Bindel had the S & H Special<br />

Dragster in front of the Venetian promoting<br />

"Bikini Beach" and in addition, a<br />

couple of gals dressed in swim suits. Over<br />

at the Rialto, tickets went on sale at 11<br />

chain. He sent me here to open the Alhambra<br />

in 1923. When talkies began coming<br />

in about 1926, I was sent to the Rialto<br />

in Washington, D. C.<br />

"After two years there. I was made manager<br />

of Universal theatres in Berlin. Germany.<br />

I hired the Berlin symphony<br />

orchestra for Sunday moi'ning concerts in<br />

our theatres and conducted those performances<br />

for three years."<br />

When he saw the spirit of anti-Semitism<br />

rising. Heinz said he went back to Hollywood.<br />

"That was in 1931 and I am the<br />

oldest movie composer, in point of service,<br />

in the business. Others are older, but I<br />

started younger."<br />

In the ensuing years Roemheld has<br />

scored and conducted musical backgrounds<br />

for more than 300 movies. His arrangements<br />

for the 1943 hits, "Yankee Doodle<br />

Dandy," won him an Oscar. The theme<br />

"Ruby" and other films which are on late,<br />

Jennifer Jones vehicle entitled "Ruby Gentry,"<br />

has become a classic. Royalties from<br />

"Ruby" and other films which are on late,<br />

late, late shows have enabled him to travel<br />

all over the world, Roemheld said. However,<br />

he was happy to return to Milwaukee.<br />

a.m. for the Beatles' "A Hard Day's Night,"<br />

which opened at the Rialto Wednesday i26i.<br />

However, kids. < mostly teenage girls) began<br />

congregating to stand in line at 6 a.m.<br />

Many of them brought sandwiches and<br />

Cokes to "hold them up" while waiting their<br />

turn at the boxoffice. as they eventually<br />

were lined up down the street and around<br />

the block. To help reduce the line, the boxoffices<br />

at both theatres were opened.<br />

Select Four More Films<br />

For N.Y. Film Festival<br />

From Eastern Edition<br />

NEW YORK—Richard Roud. program<br />

director of the second New York Film<br />

Festival, has selected four more foreign<br />

films to be exhibited at Lincoln Center's<br />

Philharmonic Hall September 14-26, making<br />

a total of 11 pictures set so far out of<br />

the 25 scheduled to be shown during the<br />

two-week period.<br />

The new selections are Luis Bunuel's<br />

"Diary of a Chambermaid." starring<br />

Jeanne Moreau in the role which won her<br />

"best actress" award at the recent Karlovy-Vary<br />

Film Festival; Satyajit Ray's<br />

"Mahanagar." the Indian film which won<br />

the Silver Bear for "best direction" at this<br />

year's Berlin Film Festival; Andrzej<br />

Munk's "Passenger," winner of the international<br />

Film Critics Award at Cannes, the<br />

last film made by the Polish director, and<br />

Abel Gance's "Cyrano and D'Artagnan."<br />

based on the Rostand play. "C.vrano de<br />

Bergerac," which stars Jose Ferrer. Jean-<br />

Pierre Cassel, Sylva Koscina and Dalhia<br />

Lavi.<br />

Previously announced for the New York<br />

Festival were Max E. Youngstein's "Fail<br />

Safe." made in New York City for Columbia<br />

Pictures release; the Russian film.<br />

"Hamlet." the British "King and Country,"<br />

starring Dirk Bogarde: the Italian "Hands<br />

Over the City," the Swedish "To Love,"<br />

the French "Band of Outsiders" and the<br />

Japariese "The Taira Clan."<br />

COFFICE August 31, 1964 NC-3

. . The<br />

. . Interest<br />

. . . Russell<br />

. . Exhibitors<br />

. . Don<br />

. . Joella<br />

. . Leonard<br />

. . Charlie<br />

]<br />

OMAHA<br />

pritz and Cliff Largen, who established<br />

a big business at Creighton, making<br />

light and sound equipment for the motion<br />

picture industry, are now making pressure<br />

cookers for the ABC Vending Corp. The<br />

Largens are doubling the capacity of their<br />

plant . Sutherland Theatre at<br />

Sutherland, Iowa, reopened last week after<br />

being closed for years. The Sutherland is<br />

a community project and has been completely<br />

remodeled .<br />

is strong<br />

in Omaha for the showing of "Hamlet,"<br />

Richard Burton version by Electronovision,<br />

at the Orpheum Theatre September 23, 24<br />

and at this early date indications are that<br />

the offering will be a success.<br />

From many channels come reports that<br />

are extremely encouraging to the motion<br />

picture industry in this area. Grosses in<br />

the metropolitan area, both for conventional<br />

and drive-in situations, have been<br />

unusually good for this time of the year.<br />

Salesmen report that businessmen in the<br />

northern section of Nebraska and southern<br />

part of South Dakota generally are optimistic.<br />

Rains have been good in many<br />

areas, although there are sections that<br />

have suffered damaging blows by drouth;<br />

but there are a large number of businessmen<br />

and theatre owners who maintain that<br />

in the past 30 days business has increased<br />

25 per cent.<br />

Rawley Connell, who has the drive-in at<br />

Bassett, has been pushing repairs on his<br />



Filmack's<br />


As A Low Priced<br />


:: KliAMK TK.MI.KU Wilh .STil.l.S \ui<br />

OKK ST.ACK VOICK, Only .?2.0« Kach.<br />



NC-4<br />

screen. It was blown down in a recent<br />

storm but he expects to have it back in<br />

operation this week .<br />

Vickers,<br />

who has the Maple Theatre at Mapleton.<br />

Iowa, has installed new seats in the balcony<br />

. Gibson, exhibitor at Springview,<br />

will reopen his Niobrara Theatre this<br />

week.<br />

A. G. "Tidy" Miller of Atkinson, the<br />

dean of motion picture exhibitors in Nebraska,<br />

has completed a repainting and recarpeting<br />

project on the Miller Theatre<br />

Swanson, manager of the community<br />

theatre at Wausa, has finished a<br />

decorating job . Leise, Randolph<br />

exhibitor who has been ill recently,<br />

is now up and around and reports he's feeling<br />

fit as a fiddle . . . Harman Grunke, who<br />

has the drive-in theatres at O'Neill and<br />

Valentine, had two strenuous weeks serving<br />

as a captain in the Nebraska National<br />

Guard at Camp Ripley, Minn.<br />

Johnny Matis, manager of Ralph Blank's<br />

Admiral Theatre, has some interesting observations<br />

after the first week of the<br />

Beatles' picture, "A Hard Days Night":<br />

Fully 95 per cent of the customers are in<br />

the 8-to-14 age group: the movie played<br />

simultaneously at the Blank Chief Theatre<br />

and Skyview Drive-In but the reception<br />

was nearly as strong at the drive-in, which<br />

caused speculation that Beatle fans were<br />

not able to make their screams as effective.<br />

C. E. Bradshaw. who has the Hipp Theatre<br />

and a drive-in at Gregory, S.D., is<br />

batching while his wife is visiting relatives<br />

in "Wisconsin . Cohen, Omahan<br />

whose dad is Columbia salesman for this<br />

territory, is with the Columbia publicity<br />

staff and was fortunate to have business<br />

engagements at Atlantic City while the<br />

Democratic convention was in progress<br />

on the Row included Sid<br />

Metcalf, Nebraska City; Al Haals, Harlan;<br />

S. J. Backer, Harlan: Arnold Johnson,<br />

Onawa, and Phil Lannon, "West Point.<br />

Mary Jo and Debbie Brehm, the<br />

daughters of Russell Brehm of Lincoln,<br />

showed four quarter horses at the Omaha<br />

Charity Horse Show, one of the top such<br />

events in the Midlands, and walked off<br />

with four ribbons. Russell is head of the<br />

Center Drive-In Corp. which has theatres<br />

in Omaha and Lincoln.<br />

Start BOXOFFICE coming . .<br />

3 years for $10 (SAVE $5)<br />

n 2 years for J8 (SAVE $2) Q 1 year for $5<br />



These ratej for U.S., Conodo, Pon-America only. OHier countries: $10 a year.<br />



^*^^<br />



825 Von Brunt Bird., Kama* City, Mo. 64124<br />


^Vo real-life romances are in the i-<br />

mediate future for Dan Planam<br />

manager of the 84th and O Drive-In.<br />

is'<br />

son Dan jr., back home after Navy ,~.<br />

vice, and his fiancee Diane Niper )f<br />

Bridgeport, Conn., have set their wedcg<br />

for October 10, then on January 13 ,.<br />

other son Richard will marry Connie 1-.<br />

son of Lincoln. Dan and his family h^<br />

to get to Bridgeport for the October wj.<br />

ding; the January one is set for Linca<br />

Dan jr., who served on an atomic simarine<br />

and destroyer during four ye-s<br />

of service, started a civilian job Augit<br />

24 at the Hallam nuclear and conventicij<br />

steam power plant near Lincoln, a facLy<br />

operated by Consumers Public Power i

I<br />

1 Cleveland's<br />

Landau)<br />

'xcellent Business<br />

"hroughout Detroit<br />

|DETROIT Thr outlying theatres coniiue<br />

to lead the lively boxoffice parade.<br />

jth the second week of "A Shot in the<br />

[irk" at the Mercury well in the lead,<br />

illowed by the Mai Kai with the sixth<br />

I'ek of "What a Way to Go!" Tops among<br />

|e downtown houses was the Palms, which<br />

lowed "The Long Ships" for a third<br />

i-ek. as every first-run theatre did better<br />

Ian average.<br />

(Average Is 100)<br />

,3ms The Unsinkoble Molly Brown<br />

MGM), 6th wk 160<br />


So<br />

. . Victor<br />

. . Max<br />

. .<br />


ganford and Selma Leavitt of the Washington<br />

circuit celebrated their 25th<br />

wedding anniversary August 20. About 30<br />

to 40 of their friends gave them a beautiful<br />

surprise party at the Executive Club on<br />

Chagrin boulevard, and two unique gifts<br />

two putters, each initialed S.F., with sterling<br />

silver heads, each a beautiful example<br />

of the jeweler's art.<br />

Boat news: The Lorain Theatre was to<br />

present a porpoise class boat Thursday<br />

(271 to some lucky patron as a prize in<br />

an attendance-boosting contest. The winner<br />

was the person having the most ticket<br />

stubs on file at the theatre—more than<br />

10,000 were accumulated in the contest.<br />

The name of the winner was not available<br />

at this writing.<br />

More boat stuff: That brave little ship<br />

Between the Acts has come back from Killarney<br />

after a two-week cruise. Skipper<br />

was our (<strong>Boxoffice</strong>i field man and Universal<br />

salesman Jack Lewis. And it's Killarney.<br />

Ont., not Ireland! He went from<br />

Cleveland on Lake Erie past Detroit through<br />

Lake St. Clair and up into Lake Hui-on.<br />

He covered the north shore from Penetanguishene<br />

on Georgian Bay to the western<br />

end of Manitoulin Island, where 3,000 Indians<br />

live. At Port Huron, he saw "The<br />

World of Henry Orient." and at Little<br />

Current on Manitoulin he saw "The L-<br />

"<br />

Shaped Room. are "the woods" becoming<br />

sophisticated.<br />

Patricia Varkle, daughter of Ted Levy of<br />

Buena Vista, on vacation from Goucher<br />

College at Baltimore, has been doing her<br />

"girl Friday" bit at 20th-Fox this summer.<br />

She was looking forward to early October<br />

when she goes back to Baltimore . . .<br />

Hazel Mark, long with National Screen, re-<br />

! a screen game,<br />

HOLLYWOOD takes top<br />

honors. As a box-office attraction,<br />

if is without equo4. It has<br />

been a favorite with theatre goers for<br />

over 15 years. Write today for complete details.<br />

Be sure to give seating or car capacity.<br />


37S0 Ookton St. • Skokic, Illinois<br />



AHisd Film Exchange Imperial Pictures<br />

210* Poyn* Ave.<br />

Cleveland, Ohio.<br />

West Side Drive-In, then on his own at th<br />

Charlite Celebrity Room where he worke<br />

as manager, produced the shows, includin!<br />

programs of Greek folk dancing. He<br />

tired when NSS<br />

;<br />

moved its headquarters to married to Marie Delaney, 22, of Clevel<br />

Cincinnati. She has made a lot of nice land and a graduate of Lomdes Hig^<br />

trips since then; is at present in Port School. They have two children, daughte<br />

Huron. Mich., and is planning a 25.000- Marie, 2, and John jr., 3, and a practicin.<br />

mile journey later this year . . . Visitors drummer.<br />

on Filmrow included Ralph Russell, the<br />

Palace at Canton; Steven Foster and Joe<br />

Schagrin of Foster Theatres at Youngstown,<br />

and Julian Knight Findlay. COLUMBUS<br />

We've had a lot of stars in Cleveland<br />

lately. First was the Christian Radich, ^orris Schwartz, manager of the Paril<br />

Norse training ship and star of the beautiful<br />

film "Windjammer." Gloria Swanson immoral movie, had his case continued t;<br />

art house, charged with showing a/,<br />

made TV appearances here on KYW-TV. September 1 in municipal court after post!<br />

She's being described as having been so ing $500 bond. Schwartz was arrested b<br />

busy at so many things for so many years vice squadmen who viewed about 30 min<br />

that she's only now finding time to develop utes of the feature. "Mood Models" .<br />

another talent she knows she has—extrasensory<br />

perception. She has talked of Brown"<br />

Loew's Ohio held "The Unsinkable Moll.<br />

it<br />

for a foui-th week and Northlanv<br />

over TV and in interviews. Later six utterly<br />

lovely creatures spent a day here a second week.<br />

Cinema held "Good Neighbor Sam" fo'<br />

promoting the Allen's film, "A House Is<br />

Not a Home." Ross Hunter and<br />

Taina Elg,<br />

his entourage<br />

will be written about<br />

screen dancer seen in a nam<br />

ber of MGM<br />

in a later<br />

musicals, will appear in per<br />

story.<br />

son with Denise Darcel and Stuart Da'<br />

mon in "Can-Can" in the Kenley Player^<br />

Latest plans for Loew's Ohio and State<br />

final summer stage production, openin;<br />

Theatres are to have them retain their September 8 at Veterans Memorial.<br />

individual entrances. Earlier talk said the<br />

two lobbies would be combined William<br />

as one.<br />

Knepper, head of the under<br />

"Mary Poppins" will open the Ohio October<br />

29 or 30 and was that<br />

ground parking commission, announcec<br />

to have been<br />

the<br />

sponsored<br />

by the Variety<br />

State House underground park;<br />

ing<br />

Tent 6, but the new<br />

garage will be opened between Novem:<br />

date brings the opening<br />

ber 1<br />

too near that<br />

and 15. The<br />

of<br />

1,200-car facility is lo<br />

the other film to be sponsored<br />

cated in<br />

by the<br />

Capitol Square, bordering Loew'i<br />

club, so they're passing<br />

Ohio,<br />

up "Mary" RKO Grand in<br />

and Hartman theatre;<br />

favor of "My Pair Lady."<br />

and near RKO Palace.<br />

Cleveland has lost three older members<br />

The many Columbus show busine.v<br />

of the theatrical<br />

friends of<br />

union group Mrs.<br />

in the<br />

Lydia<br />

last<br />

Wilson Boda, forme:,<br />

week or so. Richard J. Mooney<br />

manager of<br />

of 17820<br />

the Hartman legitimate the-;<br />

East Park atre,<br />

Drive retired a couple<br />

mourned<br />

of years<br />

her death. Mrs. Boda, wh(!<br />

ago after years spent<br />

retired last<br />

with the Ohio year,<br />

since<br />

died at 79 in Mount Carv<br />

1943. He is survived by<br />

mel<br />

a wife<br />

Hospital<br />

and son<br />

where she had been a patiein<br />

.<br />

Bob Bial, who since<br />

with his<br />

suffering<br />

brother Matt a stroke<br />

had<br />

July 23. Mrs. Bodi.<br />

a theatrical sign was<br />

painting<br />

associated<br />

business<br />

with her<br />

for<br />

late husbanc<br />

many years in the Film<br />

Robert in<br />

building,<br />

the operation<br />

died in<br />

of the Hartman;<br />

Florida last week. His<br />

She took<br />

brother<br />

over sole<br />

survives<br />

direction in 1958, following<br />

his<br />

him . Wellman was an<br />

death.<br />

attorney<br />

and for years was secretary of the operators<br />

union. He Springfield,<br />

The Liberty,<br />

also<br />

Ohio's, last in-|<br />

worked as a projectionist<br />

and was with Arnold<br />

dependent theatre and one of the city's<br />

Gates, now manager<br />

oldest houses,<br />

of<br />

closed its<br />

Loew's State,<br />

doors<br />

at Loew's<br />

August llj<br />

Granada<br />

Closing of<br />

for some<br />

the Liberty<br />

years. Wellman leaves Springfielc<br />

died in Florida<br />

with<br />

and<br />

three film<br />

was buried<br />

theatres.<br />

in Cleveland Known as the;<br />

last week.<br />

Victoria when it opened at the time ol<br />

Jean Brown, daughter<br />

World<br />

of Dorsey Brown War I, the Liberty was first operated<br />

of MGM, has just been<br />

by the late<br />

graduated by<br />

Ed Helman. who<br />

St.<br />

sold the house<br />

John's Hospital<br />

to<br />

so recently<br />

John<br />

that the ink<br />

Gregory. William Settos is<br />

was opci<br />

scarcely dry on her<br />

ator<br />

state<br />

at<br />

board<br />

the<br />

license. She<br />

time of the closing.<br />

is interested in pediatrics and will probably<br />

Rudolph H.<br />

specialize<br />

Purger, 75,<br />

in this branch . . . Bob<br />

who was director'<br />

of pit<br />

Blitz, salesman<br />

orchestras at the<br />

at<br />

old<br />

Columbia,<br />

B. F. Keith'<br />

and family<br />

Theatre<br />

returned from<br />

and later<br />

vacation<br />

at the<br />

at East Harbor<br />

RKO Palace<br />

at<br />

Sandusky<br />

died in<br />

. and<br />

Grant Hospital here.<br />

Dorothy Mink,<br />

Purger. known:<br />

Palace,<br />

Cleveland,<br />

to everyone<br />

were<br />

as<br />

looking forward<br />

"Rudy." was a child<br />

to a<br />

prodigy<br />

visit by their son<br />

on<br />

Alan,<br />

the violin<br />

Gloria<br />

and also<br />

(Mrs.<br />

played th^<br />

Alan)<br />

clarinet.<br />

and Alan's son When Douglas<br />

the vaudeville<br />

who'll be<br />

era ended,i<br />

2 years<br />

he<br />

old at Christmastime.<br />

became elevator<br />

Alan went<br />

operator at the old<br />

to school<br />

in Cleveland<br />

Columbus Citizen<br />

but is now building<br />

working<br />

and later at<br />

in Chicago,<br />

as director<br />

University Hospital.<br />

of sales and promotion<br />

He is survived by his<br />

of<br />

Smash son<br />

Records,<br />

John<br />

a<br />

and<br />

subsidiary<br />

daughter Marie . . . Screen<br />

of Mercury.<br />

star Van Johnson is appearing in person,<br />

John Pappadakis is the<br />

as<br />

night<br />

the star of<br />

man<br />

the<br />

at<br />

Kenley Players' production<br />

of<br />

the Cinema Theatre at Southgatc, and "A<br />

assistant<br />

to Victor Gattuso, manager. John<br />

Thousand Clowns" at Veteran.^<br />

Memorial the week of August 25.<br />

has been a theatre buff since high school.<br />

In recent years he has worked with Jack "Behold a Pale Horse," a Columbia release,<br />

was filmed principally in the French<br />

Silverthorne at the Hippodrome, for Associated<br />

Theatres in Youngstown at the Pyrenees.<br />

ME-2 BOXOFFICE August 31, 1964

. . The<br />

. . Warners<br />

/rt Shreffler Takes Over<br />

Eielby Castamba Theatre<br />

•;''TBY. OHIO — Alt Shiofflcr has<br />

\or the Castamba Thcatic from<br />

- line circuit, which had operated the<br />

sjaiion since 1937. Shreffler himself has<br />

li'n associated with the Castamba since<br />

1(2, when his father, the late Halmer D.<br />

^reffler, was manager. Art has been man-<br />

;r since 1956.<br />

Jpon assuming independent control of<br />

; theatre. Shreffler asked for the co-<br />

•ration of Shelby parents and children<br />

make the Castamba a good place to<br />

joy movies, rather than a center for<br />

idalism and discipline problems. "The<br />

atre belongs in Shelby," he said, adding<br />

it benefit showings can be arranged for<br />

y groups wishing to raise money.<br />

arrolhon, Ohio, House<br />

eopened by Bud Weals<br />

CARROLTON, OHIO— After minor relirs,<br />

the Carrollton 700-seat Virginia<br />

jieatre has been reopened by Horace<br />

lud" Weals. Carrollton druggist, with<br />

)bert Tilton of Cadiz as manager. Tilton<br />

also manager of the Cadiz Theatre.<br />

The Virginia, the only theatre in this<br />

ea equipped with widescreen and CineaScopc<br />

projection facilities, has been<br />

)sed since Oct. 12, 1963.<br />

Weals is owner of McElroy's Drug Store,<br />

lich he purchased from Harold B. Mercy<br />

Jan. 1. 1963. He and his wife Jackie<br />

id two sons, Butch, 14, and Rich, 11, rele<br />

on Carrollton Route 2.<br />

arrell Bowers Admits<br />

heft at Lima Drive-In<br />

LIMA, OHIO—Darrell Bowers, a former<br />

iploye of the Lima Drive-In, was bound<br />

the Allen County grand jury after enterg<br />

a written plea of guilty to an embezzleent<br />

charge in municipal court. He is<br />

larged with taking $505.03 from the drive-<br />

He was returned here from Dallas, Tex.,<br />

ter being arrested by police there on a<br />

:al warrant. His bond was set at $5,000.<br />

an Wert Theatre Manager<br />

ormer City Policeman<br />

VAN WERT, OHIO—Leonard D. Conn,<br />

10 retired as a local policeman in 1961,<br />

is been appointed manager of Schine's<br />

m Wert Theatre, according to Fred Mc-<br />

;e. the circuit's district manager. Conn<br />

places Lloyd Craven, who had resigned.<br />

In another change at the theatre, Terry<br />

ipsley replaced Paul Dougal as projecinist.<br />


There is a possibility that the motion picture<br />

industry may top its long career<br />

in the entertainment field with one of the<br />

most successful summer seasons that this<br />

area has ever had. The variety of better<br />

product, good promotions and ideal weather<br />

conditions have aroused interest among an<br />

increasing number of movie patrons during<br />

this summer season. Provided the<br />

weather is agreeable, area houses should<br />

end the .season during the Labor Day week<br />

with a loud bang at the boxoffices. The<br />

suburban Ambassador, which is playing a<br />

"Carpetbaggers" successful run, has<br />

opened up additional parking facilities to<br />

care for its patrons.<br />

Art film buffs should be grateful to<br />

Edward Salzberg for bringing to their attention<br />

the number of distinguished films<br />

at the art Guild . Hennegan Co.,<br />

outstanding in its art work for some of the<br />

major film companies, has been promoting<br />

"Mad. Mad, Mad, Mad World" by sending<br />

a huge colored poster to all of its customers,<br />

a pictorial silent boost for the film during<br />

its area subrun . . . Organizations constantly<br />

scrambling to acquire monies for<br />

charitable enterprises will be missing a big<br />

bet unless they take advantage of "Hamlet."<br />

which is to be shown locally at the<br />

RKO Albee, Grand and International 70<br />

during its two-day run next month.<br />

Jean Louis, one of the world's foremost<br />

fashion designers, was here to promote<br />

"I'd Rather Be Rich," which opened at<br />

Keiths August 27. Louis's schedule was<br />

crowded with appearances at radio-TV<br />

studios, meetings with interested fashion<br />

leaders and department store fashion managers<br />

and a well-appointed luncheon attended<br />

by the press and entertainment<br />

personalities.<br />

Filmrow greeted several visitors this<br />

week. Among those noted were Stanley<br />

Adleman, vice-president. States Film Services;<br />

exhibitors Floyd Morrow, Orlando,<br />

Pla.: Charles Scott, Vevay, Ind; Kentuckians<br />

Gene Lutes, district manager, Chakeres<br />

circuit, Frankfort; Anna Belle Ward<br />

Olson, Somerset: Ohioans Douglas Hott,<br />

Granville; Hank Davidson, Lynchburg;<br />

Frank Nolan, Athens; Bob Moran, Mount<br />

Orab; John Holakan, Dayton; Grant<br />

Frazee. assistant general manager, and<br />

Wally Allen, booker, Chakeres circuit,<br />

Springfield. William Brower, BV manager,<br />

toured the Kentucky area this week.<br />

Dennis Glen, 20th-Fox booker, is recuperating<br />

nicely from surgery . . . Chakeres<br />

circuit has appointed Holly Fuller as<br />

manager for its drive-in. North Xenia,<br />

and Terry Hetherford as manager of its<br />

indoor house in Xenia . . . Bill Settos, exhibitor<br />

at Springfield, has closed the<br />

Liberty. The building has been sold and<br />

will be dismantled for another type of<br />

business.<br />

Michael Chakeres, vice-president and<br />

general manager for Chakeres Theatres,<br />

and his family are vacationing in North<br />

and South Carolina during the next several<br />

weeks . . . Also away for some time are secretaries<br />

Helen Cirin, MGM; Peggy Rebhan,<br />

Universal; Ann Keck, Warners; salesman<br />

Charles Schroeder. UA; Leonard Katz, Universal;<br />

Edna Tressler, AA office staff, and<br />

Ray Russo, 20th-Fox manager.<br />

The 20th-Fox screening room has been<br />

reconditioned, repainted and the sound<br />

system improved . is moving<br />

next month to the downtown Kroger building<br />

and Paramount is expected to move<br />

into new quarters within the same building<br />

on Filmrow in about two weeks.<br />

H<br />

U<br />

irers Congratulate Union<br />

AKRON—The nine drive-in theatres in<br />

is area pmxhased a quarter-page ad in<br />

e August 19 Beacon-Journal to conatulate<br />

the projectionists on their 50th<br />

iniversary of Local 364. The theatres par-<br />

;ipating in the ad were the Ascot, Gala,<br />

ontrose. Blue Sky, Magic City, Starlight,<br />

ist. Midway, and Summit.<br />

mdals Strike Lima Airer<br />

LIMA, OHIO—Vandals broke a window<br />

the Sharon Drive-In boxoffice, one of<br />

e theatre's neon signs and about 125 light<br />

libs on posts along the airer's driveways<br />

I a recent Friday evening.

. . Mr.<br />


Thomas McGuire, manager of the Dearborn<br />

Theatre, has been named manager<br />

of the Ryan Theatre in Warren, recently<br />

taken over by Wisper & Wetsman<br />

from the William Schulte circuit. He succeeds<br />

Robert Graham, a former manager<br />

of the Eastovvn who had been managing<br />

the Ryan in the interim. Coincidentally.<br />

the Warren has been advanced to a secondrun<br />

operation for the Detroit metropolitan<br />

area for the first time. It remains the only<br />

hardtop theatre in Warren, one of the<br />

city's largest and fastest-growing suburbs.<br />

Marty Zide of Allied Film Exchange, air-<br />

8"xlO" ^1500<br />

/\mfAH<br />

PHOTO<br />

Check with orderi<br />


NO C.O.D.t 2310 Cosi Detroit 1, Mich.<br />

Service Ports Repoin<br />



Corn - Seasoning - Saxes - Salt<br />

misthibutors of cuBroRS" popcorn m.vchinbs<br />

5633 Grand River Ave. Phone TYIer 4-6912<br />

Detroit 8, Mich Nights-UN 3-1468<br />

man first class in his off-time, was on two<br />

weeks of active duty with the National Air<br />

Guard . and Mrs. Jack Zide. who<br />

missed the opening of •'Becket" during<br />

their trip to Los Angeles, were down to<br />

see it at the United Artists . . . Fred Pellerito,<br />

supervisor of Community Theatres,<br />

took off with his family for a nearby cottage<br />

resort for a vacation . . . Bill Hurlbut.<br />

onetime publisher of the predecessor of<br />

BoxoFFicE in this territory, is still active,<br />

maintaining his offices in the Fox Theatre<br />

building and keeping in touch with<br />

his friends in the film business . . Bill<br />

.<br />

McLaughlin of the Music Hall announces<br />

the coming of the new Cinerama release.<br />

"Cinerama Circus World," late in the fall.<br />

Clark Theatre Service, headed by William<br />

Clark, is taking over the buying and<br />

booking for four additional theatres—three<br />

key houses of the Nick Kuris circuit, the<br />

1.400 seater NK in downtown Muskegon,<br />

which is to be reopened as a first run in<br />

September; the OK Drive -In at North<br />

Muskegon, and the NK Drive-In south of<br />

Muskegon. The fourth house is the 1.000-<br />

seat west side Lincoln Theatre here, now<br />

operated by the Fort-Military-Cavalry<br />

Corp. under the management of William<br />

"Uncle Billy" Graham. The Clark expansion<br />

brought the return to show business<br />

of Max Gealer, former supervisor for Associated<br />

Theatres.<br />

In Paramount's "Circus World" Kay<br />

Walsh. British stage actress, portrays the<br />

circus wardrobe mistress.<br />

Bill Laney Joins Jo-Mor<br />

As Its General Manager<br />

Fr,;m Eastern Edition<br />

BUFFALO—William Laney. who wef,<br />

from the management of Loew's Teq<br />

Theatre here seven months ago to mar<br />

ager of Loew's Rochester in Kodak Tow<br />

has become general manager of a buc<br />

ding Rochester theatre circuit.<br />

Laney is in charge of operations of thit<br />

Jo-Mor Enterprise theatres which incluc<br />

the new Stone Ridge in the Rochestc<br />

suburb of Greece: the Coronet on Thur:<br />

ton road and the North Park Drive-In<br />

Hudson avenue. The newly organized oj<br />

erating company is headed by two Vetera<br />

Rochester theatre men, John Martina c<br />

the Cinema and Morris Slotnick of tl<br />

Fine Arts.<br />

Jo-Mor has two more suburban pla?<br />

theatres in the planning stage in additio<br />

to the theatre that will occupy the Bar<br />

tist Temple ground floor auditorium aftt<br />

the church congregation moves into ii<br />

new building in Brighton in January. Thi<br />

would make Jo-Mor the city's largest cir<br />

cuit.<br />

Laney will manage the new theatre to b<br />

built on a site opposite Pittsford Plaztl<br />

He said that "to leave Loew's was a diffii<br />

cult decision to make." Laney has move'<br />

into an apartment near the Stone Ridge<br />

A New Grant Northrup<br />

TOLEDO—Reeves Northrup, assistari<br />

manager of the Toledo Ticket Co.. ani<br />

wife sent a "He's the Ticket" booklet-typ<br />

announcement on the birth of a son namer<br />

Grant Jennings. Grandpa Lowell Granj<br />

Northi-up heads the ticket company. |<br />

Translation for Paleface:<br />

"Don't waste time with old-fashioned<br />

way sending message. BEST way to<br />

SELL used equipment, find HELP, SELL<br />

or BUY theatres, is with<br />


You get year - round service."<br />

RATES: 20c per word, minimum $2.00, coih with copy. Four coniecutive insertions for price of three<br />

BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo.<br />

Please insert the following ad times in the CLEARING HOUSE<br />

Classification<br />

Enclosed is check or money order for $ (Blind ods ^2( extra)<br />

ME-4 BOXOFFICE August 31, 1964

22 ) was<br />

20th-Fox's<br />

Jesi Summer in Years<br />

U Boston Theatres<br />

BOSTON Percentages aii' luniunf,' far<br />

head of last summei' at Boston first-run<br />

neatres and exhibitors say they are having<br />

le best summer in many years. Below norlal<br />

temperatures have been a big help,<br />

articularly boosting weekend business,<br />

'<br />

aturday typical of the weather<br />

reak indoor theatres have been getting,<br />

driving rain throughout the day and<br />

vening bringing filmgoers to the boxofices<br />

in lines. Many exhibitors are exressing<br />

jubilation over the success of big<br />

roducl and feel that they have licked the<br />

ugaboo of TV and outdoor recreation with<br />

le better film Hollywood has been suplying.<br />

(Average Is 100)<br />

s,or—The Night ot the Iguona (MGM), 3rd wk. 180<br />

xicon Hill—A House Is Not a Home<br />

(Embassy I, 2nd wk 250<br />

>ston Circus World (Bronston-Cinerama),<br />

9th wk 150<br />

opn— Lorno (SR), 9th wk 140<br />

Dnter— Bikini Beach (AlP); No, My Dorling<br />

Doughter (Zenith) 160<br />

inemo Kcnmofe Square; Pork Square Cinema<br />

Seduced ond Abandoned iCont'l), 2nd wk 200<br />

letcr— Nothing But the Best (Royal), 5th wk. ..140<br />

jry—The Three Lives ot Thomasino (BV), 2nd wk. 155<br />

lOytlowcr— A Hard Day's Night (UA), 2nd wk. ..185<br />

emoriol Mamie (Univj; Bullet tor a Badman<br />

(Univ) 160<br />

lusic Hall—A Shot in the Dark (UA); This Is Jordan<br />

(SR) 200<br />

rpheum—The NEW Interns (Col) 165<br />

Dtis Cinema Yesterday, Todoy ond Tomorrow<br />

(Embassy), 8th wk<br />

won Becket (Paro), 15th wk<br />

I 30<br />

145<br />

\ Hard Day's Night' 175<br />

1 Hartford Opening<br />

HARTFORD—United Artists' "A Hard<br />

•ay's Night" was the big news of the week,<br />

inging up a hefty 175 in day-and-date bow<br />

t the downtown Loew's Palace and East<br />

tartford Drive-In.<br />

Ilyn; Manchester and Pike drive-ins Honeymoon<br />

Hotel (MGM); various cofeatures 85<br />

rt Cinema Traveling Light (SR); Dangerous<br />

Charter (SR) 70<br />

;rlin Dnve-ln Lorno (SR); The Girl Hunters<br />

(Coloromo), reissue 90<br />

jrnside A Shot in the Dork (UA), 5th wk 105<br />

ineroma— It's a Mod, Mad, Mad, Mod World<br />

(UA-Cinerama), 28th wk 70<br />

ine Webb The Night ot the Iguano (MGM),<br />

3rd wk 90<br />

M Loew s—Good Neighbor Sam (Col); The<br />

L-Shaped Room (Col), reissue, 5th wk<br />

m— Yesterday, Today and Tomorrow (Embassy),<br />

wk<br />

70<br />

2nd 90<br />

Jew's Polace, East Hartford Drive-In<br />

A Hard Day's Night (UA); various cofeatures .175<br />

Jew's Poll Marnie (Univ I 80<br />

ivoli—The Christine Keeler Affair (SR);<br />

Psychomonia (SR) 100<br />

rand—A House Is Not a Home (Embassy), 3rd wk. 70<br />

'Jight of the Iguana' 115<br />

[ighest New Haven Score<br />

NE'W HA'VEN—Trade ran about average<br />

Dr the week, incoming attractions includig<br />

Columbia's "The NE'W Interns" and<br />

IGM's "The Night of the Iguana." the<br />

itter leading with 115.<br />

owl Dnve-ln, SW Roger Sherman The NEW<br />

Interns (Col); Quick Gun (Col) 90<br />

rown Love With the Proper Stranger (Para);<br />

Days of Wine and Roses (WBl, reruns 80<br />

incoln Nothing But the Best (Royal) 90<br />

Jew's College Marnie 'Univ), 2nd wk<br />

aromount The Night of the Iguana<br />

100<br />

MGM ...115<br />

ost Dnve-ln—The Horrible Dr. Hitchcock (SR);<br />

The Awful Dr. Orlof (SR) 90<br />

^ Cinemorl Yesterday, Today and Tomorrow<br />

(Embassy), 3rd wk 80<br />

'halley Good Neighbor 70<br />

Sam (Col), 5th wk<br />

Veekend Bonus at Airer<br />

MIDDLETOWN. CONN.—Sal Adorno jr .<br />

wner-operator of the Middletown Driven.<br />

is now screening a third, title-unnnounced<br />

bonus feature on Fridays and<br />

latm-days.<br />

Good Connecticut Grosses Expected<br />

To Continue Into Early Autumn<br />

By ALLEN 'W. 'WIDEM<br />

HARTFORD — Connecticut drive-in<br />

theatre bookers are anticipating a strong<br />

late summer and early fall, their thinking<br />

hopefully predicated on the performance<br />

pattern to date of such acknowledged<br />

blockbusters as Paramount's "The Carpetbaggers,"<br />

'Warners' "Robin and the 7<br />

Hoods, " "What a Way to Go!"<br />

and Universal's "Marnie."<br />

Both hardtop and drive-in factions arc<br />

convinced that nothing on the horizon<br />

packs the boxoffice appeal and atmosphere<br />

of "The Carpetbaggers." The Joseph E.<br />

Levine production has broken, by easy acknowledgment<br />

of top spokesmen through<br />

the territory, many long-standing attendance<br />

figures, and this despite poor weather<br />

and other elements normally tumbling boxoffice<br />

receipts.<br />

The pronounced 1964-pattern of dayand-date<br />

bookings, involving downtown<br />

hardtops and submban drive-ins. is now<br />

an accepted part of Connecticut exhibition<br />

operations and there's little complaint or<br />

grousing from even the most skeptical<br />

drive-in managements over the practicality<br />

of breaking previously defined release<br />

schedules.<br />

At the same time, the day-and-date pattern<br />

is necessarily restricted to the metropolitan<br />

communities of the state's three<br />

largest cities. Hartford. New Haven and<br />

Bridgeport. There simply is not enough<br />

"staying power" for more than one drive-in<br />

in other communities to play day-and-date<br />

bookings. It's a foregone conclusion,<br />

then, that what's currently in the bigger<br />

cities— i.e., "Marnie." "The Carpetbaggers,"<br />

et al—will inevitably wend their- profitable<br />

way to smaller city and tiny hamlet driveins<br />

by late summer and early fall, garnering<br />

a large boxoffice take, since the drivein<br />

men in the small towns feel the initial<br />

AT MPTO OUTING — Larry Lapidus<br />

of the Smith Management Co.,<br />

standing, comments on a topic of the<br />

day with (left to right) Bruno Weingarten.<br />

E. M. Loew's Theatres; Bernie<br />

Menschell. Menschell Drive-ins, and<br />

Alfred Alperin. Meadow Drive-In,<br />

Hartford, at the recent annual outing<br />

of the Motion Picture Theatre Owners<br />

.Ass'n of Connecticut. Two hundred<br />

representatives of exhibition and distribution<br />

attended the affair held at<br />

the Racebrook Country Club. Orange.<br />

impact generated by big-city playdates will<br />

be felt on the smaller level.<br />

Encouragingly, the season or two ago<br />

practice of booking three and even fourmajor<br />

features into drive-ins, prevalent in<br />

upwards of a dozen underskyers. has practically<br />

disappeared, the thinking here being<br />

that quantity alone is no longer a guarantee<br />

of boxoffice statement black ink. The<br />

bookers, in effect, are depending on lure<br />

of acknowledged quality hits.<br />

As for nonscreen promotion, an acknowledged<br />

"hit " to date is a Ford dealership<br />

tieup executed by far-thinking Peter Perakos<br />

jr.. office manager of the Perakos<br />

Theatre Associates circuit: the Plainville<br />

Drive-In is giving away a 1965 Ford in<br />

October. Each Tuesday night until then,<br />

the theatre is distributing "lucky slips" to<br />

all patrons. The driver of a Ford car is admitted<br />

free Tuesdays: all other passengers<br />

in the same vehicle, of coui-se. pay regular<br />

admission.<br />

Milton LeRoy, president and general<br />

manager of the Blue Hills Drive-In Theatre<br />

Corp.. Hartford, has dropped the practice<br />

of providing free fire engine rides for<br />

patrons' youngsters 'he hired an antique<br />

engine with driver' and is casting about<br />

for possibility of a high wire act. The Redstone<br />

Theatres' Milford Drive-In has a new<br />

policy of free fire engine rides nightly.<br />

Food merchandising isn't overlooked;<br />

Sperie P. Perakos, vice-president and general<br />

manager of Perakos Theatre Associates,<br />

has incorporated a daily newspaper<br />

ad reference to some aspect of concessions<br />

for both the Plainville and Southington<br />

drive-ins.<br />

Screening time is always a matter for<br />

concern: Lockwood & Gordon and other<br />

major drive-in cii'cuits in the territory<br />

have found a rewarding practice in showing<br />

the main featui'e first. Sundays<br />

through Thursdays. Shows are presented<br />

at varying times on weekends, dependent,<br />

of course, on length of the feature and<br />

primary appeal to adults or adults-family.<br />

Encouragingly, 1964 has seen no drive-in<br />

closings. At the same time, there's no talk<br />

of drive-in construction. The exchange<br />

territory has upwards of 40 underskyers.<br />

Whatever new construction plans are<br />

heard embrace the hardtop field: prominently<br />

mentioned are a dual theatre concept<br />

for downtown Hartford by E. M.<br />

Loew's Theatres: an 800-seat theatre 'operator<br />

to be designated! in the $10 million<br />

Bushnell Plaza luxury-apartment-retail<br />

complex. Hartford: a hardtop for Lockwood<br />

& Gordon in a Norwalk shopping<br />

center: a hardtop for the Nutmeg circuit<br />

in the Amity Shopping Center. New Haven.<br />

Lou Cohen Testimonial<br />

Moved to September 30<br />

HARTFORD—The date of a testimonial<br />

dinner honoring Lou Cohen, retired Loew's<br />

Palace manager, has been moved from<br />

Tuesday. September 29, to Wednesday,<br />

September 30, in the Capitol Ballroom<br />

of the Hartford Statler Hilton.<br />

Cochairmen William Decker, Stanley<br />

Warner Strand, and Harry Gann, Cut<br />

Price Markets, expect the attendance to<br />

pass the 200 mark.<br />

OXOFFICE August 31, 1964 NEpI

. . The<br />

of<br />

BOSTON<br />

Two big film pacliages have just been negotiated<br />

for by WNAC-TV here and<br />

Seven Arts. The films involved were produced<br />

within the last ten years and never<br />

before shown on Boston television. One<br />

package is from Warner Bros., the other<br />

from 20th-Fox.<br />

Davis Film Distributors has set 84 theatres<br />

in the six New England states with<br />

"The Magic Fountain" for the two-week<br />

period of October 10-12 and October 17.<br />

18. Stan Davis of the firm returned from<br />

Buffalo, where he set up the Buffalo exchange<br />

area for "The Magic Fountain" to<br />

break September 19, 20. Davis also arranged<br />

for a Buffalo TV personality, Captain<br />

Bob, to make appearances in eiglit<br />

Buffalo theatres during the two-day engagement<br />

as part of the saturation campaign.<br />

"Hamlet," shot on the New York stage<br />

with Richard Burton in the title role, will<br />

be shown at the Paramount Theatre here<br />

in the new Electronovision process September<br />

23, 24, according to New England<br />

Theatres. There will be two matinee and<br />

two evening performances, matinees beginning<br />

at 2 p.m. and evening performances<br />

at 8. Seats for matinees will cost<br />

$1.50; $2.50 for night performances. Mail<br />

orders are being accepted. Seats will not<br />

be reserved, the NET management said, but<br />

tickets sold for each performance will not<br />

exceed the theatre's capacity, thus assuring<br />

each buyer of a seat.<br />

Business Can Be Better!<br />

There is nothing wrong with<br />

Theatre Business that a<br />

"good picture" cannot cure<br />

unless Your Theatre has:<br />





Take o good look at your chairs ond evaluate<br />

the facts. It they need recovering, rebuilding,<br />

new backs, hardware, repainting or respacing<br />


Guaranteed work. Your chairs will be as good<br />

as new. Your dropes will look fresh and InYJting.<br />

And for safety sake we will flameproof per legal<br />

requirements to avoid possible trouble as your<br />

business<br />

improves.<br />

Call or write today,<br />

Estimotes cheerfully given.<br />


262 South St. New York 2, N. Y.<br />

Tel. YU 2-2700<br />

Ben Sack Puzzled by Fate<br />

Of Two Much-Alike Films<br />

BOSTON—One of the mo.st often asked<br />

questions in the motion picture business<br />

seems to be why some pictures do fine<br />

business while others do nothing at all.<br />

and Ben Sack, owner of Sack Theatres in<br />

Boston, with five houses in the city, is expressing<br />

his bewilderment.<br />

The exhibitor opened "Lorna" a few<br />

weeks ago at his Capri Theatre to the<br />

worst reviews of any in Boston's history<br />

of film reviews. Despite this, "Lorna" did<br />

the biggest business in town and w-as still<br />

holding strong in its eighth week with<br />

grosses as good as in its second week.<br />

Guessing that either the critics were<br />

wrong or that lightning strikes twice in<br />

the same place. Sack bought "The Christine<br />

Keeler Affair" for his Gary Theatre<br />

and backed it up with the same type of<br />

advertising and exploitation that he had<br />

used for "Lorna." He then sat back to<br />

await results, which he thought W'ould follow<br />

the same pattern.<br />

"We had to pull the picture," he revealed.<br />

"It did the worst business in the<br />

history of the Sack theatres. It didn't gross<br />

enough to pay expenses."<br />

Yet, Boston film reviewers who looked<br />

at the picture gave it much milder<br />

critiques than the ones on "Lorna," he<br />

pointed out. "We spent more money on<br />

newspaper, radio and TV ads and exploitation<br />

than we did on 'Lorna'; w-e played<br />

it in a bigger house and one right in the<br />

center of the theatrical district, where all<br />

the legit houses are, but people stayed<br />

away in droves."<br />

"The Christine Keeler Affair" played<br />

nine days at the Gary "to a gross I don't<br />

even want to talk about," Sack said, "It<br />

didn't even pay for the expense of the<br />

theatre."<br />

"I can't figure it out." the showman<br />

said. "Here we have two sex pictures, both<br />

get the same treatment, one does terrific<br />

business, the other one bombs out, why?"<br />

MAINE<br />

John Conte, the film actor, has been appearing<br />

at the Lakewood Theatre, five<br />

miles north of Skowhegan, in "Mating<br />

Dance." Joan Hackett and Anthony George<br />

were also featured in the stage production<br />

. Park Theatre in Manset.<br />

where some of the Catholic masses for<br />

summer residents and a few year-round<br />

families have been sung in recent years,<br />

will not be used for that purpose in the<br />

future. Ground has been broken for the<br />

construction of St. Peter's Church in the<br />

Mount Desert Island hamlet.<br />

A free picture of the Beatles was given<br />

to each couple attending "A Hard Day's<br />

Night" at the Empire Theatre and the<br />

Lisbon Drive-In in Lewiston. There was<br />

no admission charge for children.<br />


The White River Junction Drive-In wa<br />

the scene<br />

1 23<br />

1<br />

a pilgrimage fo<br />

the sick and infirm, sponsored by th<br />

Roman Catholic diocese of Burlingtor<br />

Previous pilgrimages were held at the shrin<br />

of St. Anne of Isle La Motte. Bishop Rober<br />

P. Joyce, Burlington, celebrated a lo\<br />

mass at the outdoor theatre; pilgrims, sit<br />

ting in their cars, used the drive-in speak<br />

ers to hear the service. Priests made th<br />

rounds of cars to hear confessions an<br />

distribute communion.<br />

A benefit show was scheduled by th<br />

Hardwick Kiwanis Club at the Idle Hou<br />

Theatre in Hardwick August 27, with pro<br />

ceeds going to the Hardwick Hospital fund<br />

The theatre was to be provided free fo<br />

the program, which included several film<br />

of the Vermont floods last March and i<br />

movie covering the past three spring festi.<br />

vals.<br />

Richard Hilliard Filming<br />

'Playground' in Boston<br />

BOSTON — A feature art film. "Th<br />

Playground," is in a six-week shootinf<br />

schedule in its Berkeley street studio ani<br />

on location in over 20 different site,!<br />

throughout Boston. This "all-Boston film,}<br />

produced and directed by Richard Hilliarl<br />

of Brookline, through General Films, ii<br />

employing, with few exceptions, Bostoi<br />

personnel in both acting and technical ca<br />

pacities. The picture will be ready for na<br />

tional distribution in early 1965.<br />

Richard Hilliard, producer-director, i<br />

typical of the small group of young pro<br />

ducers who have established their reputa<br />

tion in the motion picture field througl<br />

the production of low budget films.<br />

"The title," he said, "specifically refeil<br />

to children, because adults can learn si<br />

much from them. Children enjoy themselves.<br />

They do not fear death, and thej<br />

live for today. It is only adults who an;<br />

anxious about tomorrow."<br />

Hilliard says he is seeking to prove tha<br />

with "The Playground" Boston can becomi<br />

an economical and efficient center for filnproduction.<br />

He views the current film a:<br />

the fii-st of several Boston-based featurr<br />

films.<br />

New Medford Manager<br />

MEDFORD, MASS.—John J. Nerich jr<br />

has been appointed manager of Rifkiri<br />

Theatres' Meadow Glenn Twin Drive-Ii<br />

here by Julian Rifkin, president of th(<br />

circuit. Nerich is a graduate of St. Mary':<br />

Boys High School and attended Bostoi<br />

College. A lifelong resident of Lynn, hi<br />

is an Air Force veteran, chairman of the<br />

Lynn Youth commission, a member of the<br />

Massachusetts Juvenile Police Officer;<br />

Ass'n, the Junior Chamber of Commerct<br />

and Knights of Columbus. He and hi;<br />

wife Virginia have one child, a son. John;<br />

Jlonn^UvtA<br />

BOONTON, N. J.<br />

Large Core<br />

Greater Crater Area<br />

-Sun 9(h<br />

^yton\y DistributBd / Boston. Liberty 2-9814<br />

Corbon Co., 630 — Ave., New York City<br />

Notional Theatre Supply, SOO Pearl St., Buttolo, N. Y.<br />

Circle 6-4995<br />

Phone TL 4-1736<br />

Albany Theatre Service, Albany, New York. Ho 5-50SS<br />

ttb— Massachusetts Theatre Equipment Co.,<br />


NE-2 BOXOFFICE AutiU.st 31, 196^

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'The scenes in this film are realistic and blaze with<br />

action and excitement. This, of course, will please<br />

many a ticket buying fan." vh^m daily—juh 29. i964<br />



729 Seventh Avenue New York, NY. CI 5-6874<br />


Academy Film Distributors<br />



III<br />

l'ri>(liirlii>n<br />


COFFICE :: August 31, 1964 NE-3

. . . The<br />

first-run<br />

Courier-Post<br />

1 I<br />

14 . offered<br />

j<br />


lyjrs. Marilyn Landers Vicas of Washington.<br />

D.C.. daughter of the E. M.<br />

Loews Hartford resident manager and Mrs.<br />

Landers, will star in the Lambertville.<br />

NJ., summer theatre production of Rodgers<br />

and Hammerstein's "The Sound of<br />

Music" for a week, beginning September 7.<br />

Her three daughters, Pam. 11; Debbie, 12.<br />

and Patricia. 9, will also appear. Before her<br />

marriage, Marilyn toui-ed extensively in<br />

legitimate theatre and summer stock. Her<br />

husband is a Washington radiologist.<br />

i<br />

Lockwood & Gordon has shifted John<br />

Comiell. formerly assistant at the Cinerama<br />

Theatre. Providence, to the Cine Webb.<br />

Wethersfield Hartford art outlet)<br />

as manager, succeeding Carroll Lawler,<br />

who returns to the L&G Cinerama<br />

Theatre. Hartford, as group sales manager<br />

former Glackin & LeWitt Arch<br />

Street Theatre. New Britain, has been converted<br />

into a warehouse.<br />

Hartford visitors: William Tiambukis,<br />

northeastern division manager, escorting<br />

Bernie Diamond, general manager of<br />

Loew's Theatres: Mel Davis, Davis Film<br />

Distributors, conferring with key showmen<br />

on the upcoming saturation opening<br />

for "The Magic Fountain" . . . James A.<br />

Bracken, assistant zone manager for<br />

Stanley Warner Theatres, has stepped out<br />

of the cast that was strapped to his leg<br />

in the aftermath of an accident while<br />

playing baseball with his grandsons.<br />

Haverhill Council Renews<br />

Riverside Airer License<br />

HAVERHILL. MASS. — The Riverview<br />

Drive-In license has been i-enewed over the<br />

protest of councilman Francis J. Perry, who<br />

was overruled by other members of the<br />

coimcil.<br />

Perry objects to using officers from one<br />

of the city's two police cruiser cars to direct<br />

traffic nightly at the intersection of Route<br />

110 and the theatre entrance. He cited an<br />

instance of a few nights previously when a<br />

fire had broken out in another part of town<br />

and the officers in one police cruiser couldn't<br />

be summoned to help with traffic at the<br />

fire scene because they were off the air<br />

while directing traffic near the drive-in.<br />

'Iguana' Scores in Norwalk<br />

NORWALK. CONN. — Record-smashing<br />

"Night of the Iguana" business pushed<br />

back the Norwalk Drive-In and Palace<br />

Theatre's "A Hard Day's Night" opening<br />

from August 12 to August 19.<br />



Filmack's<br />


As A Low Priced<br />


ton FAsr Sfuv/cf - nus quauty . . . always gi<br />


'Francis' Series Author<br />

Making Suspense Film<br />

JACKSON. N.H.—A full length suspense<br />

movie is being produced on a low budget<br />

in this White Mountains area by David<br />

"Tom " Stern, a former new'spaper publisher<br />

turned film producer with the Elmwood<br />

Film Co. of Princeton, N.J.<br />

The professional players with lead parts<br />

are Nina Wilcox. Barry Bartle and Mark<br />

Gabriel. All other roles are taken by U.S.<br />

Forest Service personnel, conservation officers<br />

from the state fish and game department,<br />

state police and area residents.<br />

The film, dealing with a nuclear physicist<br />

who has been hidden by the FBI in<br />

the White Mountains National Forest to<br />

escape enemy agents planning to kill him,<br />

is expected to be released before the end<br />

of the year. The premiere is expected to<br />

be in Washington. D.C.<br />

Producr Stern was brought up in newspaper<br />

work, his father having been publisher<br />

of the Philadelphia Record and New<br />

York Post. He published several newspapers<br />

himself, including the Camden<br />

I I<br />

N.J. and New Orleans Item<br />

but gave up newspaper work several years<br />

ago to devote his time to writing. He has<br />

written movie and television scripts but<br />

this is his first film production.<br />

While serving in the Army during World<br />

War II. Stern authored a series of satires<br />

on military life in which he created a<br />

"talking mule." Later this became the<br />

basis for the screen series about Francis,<br />

the talking mule. As a result, he ventured<br />

into the motion picture business.<br />


HI Swett, Stanley Warner Roger Sherman,<br />

sneak-previewed 20th-Fox's "Pate Is the<br />

Sam Rosen, partner in the<br />

Hunter" . . .<br />

Lockwood & Gordon Connecticut theatres,<br />

returned home from an extended tour of<br />

Mexico . . . Sperie P. Perakos, vice-president<br />

and general manager of Perakos Theatre<br />

Associates, is readying a motion picture<br />

symposium at Yale University in October,<br />

the participants to include producer-distributor<br />

Joseph E. Levine; Allen<br />

M. Widem, Hartford Times amusements<br />

editor, and selected creative talents.<br />

Record Jimmy Collection<br />

For Opera in Bath<br />

BATH. ME.—The Opera House broke an<br />

alltime record for a Jimmy Fund collection<br />

in this city of 10.000 by sending a check<br />

for $532.21 to Bill Koster, chairman of<br />

the fund. The sum collected exceeded last<br />

year's mark by $400.<br />

Vin Wiggin. manager of the Opera House,<br />

as a gesture of thanks to his staffers<br />

treated them to an ocean voyage out of<br />

Booth Bay Harbor and to dinner for all<br />

at the Oak Grove Hotel. Members of the<br />

staff who assisted in raising the record<br />

collection were Carol Ainsworth, Klco<br />

Pecci. Bion Ainsworth. Patricia Ames. Leslie<br />

Ainsworth and Robert Oxton.<br />

Henry Hathaway will produce and direct<br />

the big outdoor action di'ama, "Nevada<br />

Smith," for Paramount release.<br />

PROVIDENCE.w -<br />

tJhode Island, the only state other tl^i<br />

Arkansas celebrating 'Veterans I^<br />

a wide scale of entertalnm t<br />

and outdoor events. Due to unseasonay<br />

cold weather, ihe indoor theatres were vu<br />

patronized, as beaches, lake and moitain<br />

resorts were all but deserted. So grt<br />

was the demand for tickets for the st;e<br />

show at Loew's State, starring "The F

IFD),<br />

. . . We<br />

ing Montreal Lines<br />

)X Beatles' Film<br />

[ONTKEAL— LoiiK. \onv. lineups foinied<br />

the Beatlo's "A Hard Day's Nit,'lit" at<br />

Capitol. The lineups laii along the<br />

street of the Capitol. McGill College<br />

nue. as far down as Cathcart street.<br />

;e and four abreast. Elsewhere, activity<br />

also very good. "Tom Jones." at the<br />

itmount Theatre, is getting close to the<br />

month run predicted for it with no signs<br />

ittcudance falling off. At the Cineramajerial,<br />

"It's a Mad. Mad, Mad. Mad<br />

rid" attained its 37th week and it has<br />

/ed to 205,000 persons,<br />

lettc lulu ! 3rd wk Good<br />

luc—The Silence (5R), 2nd wk Good<br />

Id— A Hord Doy's Night (UA) Excellent<br />

Festival—The Woman of the Sands (5R),<br />

,d wk<br />

•<br />

-Good<br />

mo Place Villo Mane Yesterday, Todoy and<br />

imorrow (IFD), 5th wk Excellent<br />

al (Red Room)— A Hard Day's Night (UAl Excellent<br />

ol (Sollc l3oreel Seven Days in May (Para),<br />

id wk Good<br />

>riol— It's a Mad, Mad, Mad, Mad World<br />

lA-Cineroma), 36th wk Good<br />

—20,000 Leagues Under the Seo (BV),<br />

issue, 2nd wk Good<br />

('s—The Unsinkoble Molly Brown (MGM).<br />

Excellent<br />

T^ yvk<br />

,ce— What a Way to Go! (20th-Fox), 4tti wk. Good<br />

Bccket (Para), 30th wk Good<br />

le<br />

tmount—Tom Jones (UA-Lopert), 23rd wk. Excellent<br />

ree 'Excellents,' 4 "Goods'<br />

Winnipeg's Best Week<br />

VINNIPEG—Local hardtops had the<br />

t week of the summer, with weather<br />

iditions returning to normal after<br />

eral weeks of unsettling conditions,<br />

eopatra," at regular prices, "South Paic"<br />

in its fourth week as a reissue and<br />

Hard Day's Night" in its second week<br />

re exceptionally strong. The first Sunf<br />

since the easing of the local blue laws<br />

no boxoffice bonanza but was greeted<br />

s<br />

;h a generally favorable reaction.<br />

itol—Cleopatra (20th-Fox), popular prices Excellent<br />

>tY The Corpctboggers (Para), 6th wk Good<br />

nek A Hard Day's Night (UA), 2nd wk. Excellent<br />

3S—South Pacific (20th-Fox), reissue,<br />

Ih wk Excellent<br />

eum Evil Eye (AlP), Black Sabbath (AIR) Good<br />

ropolitan Robin and the 7 Hoods (WB),<br />

nd wk Good<br />

ran Story (Univ) Bedtime Good<br />

'ne—The Empty Canvas (IFD), 3rd wk Fair<br />

rong Week in Vancouver<br />

-r "Mad World,' Beatles<br />

VANCOUVER—"A Hard Day's Night"<br />

is really clicking at the end of its first<br />

ek and was held over in the Vogue<br />

leatre and the New Westminster and<br />

irth Vancouver drive-ins to very satisctory<br />

results. "Mad World" scored antier<br />

"Excellent" while "Good" ratings<br />

ire posted for four other first-run prod-<br />

Things might have been even better<br />

ts.<br />

r theatre boxoffices but some of the<br />

iblic seemed to be saving money for the<br />

icific National Exhibition, which opened<br />

igust 22.<br />

pitol What o Way to Go! (20th-Fox),<br />

3rd wk Good<br />

ronet The Pink Ponther (UA), 6th wk. Average<br />

minion—The Three Lives of Thomosina (BV),<br />

moveover, 6th wk Average<br />

eon Tom Jones (UA-Lopert), 35th wk Average<br />

aheum Vivo Las Vegos (MGM) Good<br />

ige The Carpetbaggers (Pora), moveover,<br />

7th wk Average<br />

inley The Unsinkoble Molly Brown (MGM),<br />

8th wk Good<br />

ond— It's a Mad, Mad, Mad, Mod World<br />

JA-Cinerama), 2nd wk Excellent<br />

jdio Yesterday, Today ond Tomorrow (IFD),<br />

3rd wk Good<br />

igue; New Westminster, North Vancouver<br />

drive-ins—A Hard Day's Night (UA),<br />

2nd wk Very Good<br />

Quebec Assn Issues Call<br />

For Unity in<br />

MONTREAL—An "obsolete and arbitrary<br />

theatre act," which drives a substantial<br />

percentage of theatre business into halls,<br />

and a discriminatory amusement tax which<br />

siphons off up to 10 and 13 per cent of<br />

boxoffice revenues have closed over 100<br />

cinemas in Quebec and are forcing over<br />

100 others out of business, according to<br />

Gaston H. Theroux, president of La Ass'n<br />

des Proprietaires de Cinemas du Quebec.<br />

In a Bulletin, Mr. Theroux calls on the<br />

120 nonmember theatre owners in Quebec<br />

to join the association and put their shoulders<br />

to the task of getting the two harmful<br />

pieces of legislature repealed.<br />

Theroux reveals that he had firm promises<br />

that the amusement tax would be repealed<br />

and the theatre act revised, and he<br />

had waited "week after week" in expectation<br />

of breaking the news, but the provincial<br />

legislature wound up with no action.<br />

"It seems that our representations were<br />

not strong enough, and that requests from<br />

other groups, also concerned with the<br />

cinema, have upset our recommendations<br />

and stalled the promised relief," Theroux<br />

said. He renewed his plea for "unity" and<br />

a solid front by exhibitors and other industry<br />

groups.<br />

"The association is now planning another<br />

offensive and this time we need the sup-<br />

Whooping Teen Turnout<br />

At Montreal for Ringo!<br />

MONTREAL—Thousands of whooping<br />

teenagers ringed an entire midtown block<br />

waiting for the doors to open on the advance<br />

showing of the feature film starring<br />

the Beatles. St. Catherine street and the<br />

general environs of the Capitol Theatre<br />

were rocked by choruses of "We Love You<br />

Beatles" and shrieks of "We Want Ringo!<br />

want Paul .!"<br />

. .<br />

"A Hard Day's Night" went on at 10 a.m..<br />

but the lineup began forming up late the<br />

previous night. Boys and girls from all<br />

sectors of Montreal, wearing gay shirts,<br />

their heroes,<br />

hats and badges in tribute to<br />

swarmed downtown by bus, car and afoot.<br />

The Capitol's management hired several<br />

private agency patrolmen to supervise the<br />

lineup and a dozen city policemen joined<br />

in. There was no trouble. It was the noisiest<br />

and about the biggest theatre turnout in<br />

the memory of Capitol Theatre manager<br />

Phil Maurice. Maurice fretted and coaxed<br />

to keep the autobus stop at the theatre<br />

entrance clear to reserve part of the sidewalks<br />

free.<br />

"I've seen this sort of thing before."<br />

Maurice said, "but usually involving adults<br />

and with less excitement. You remember<br />

those personal appearances by Red Skelton,<br />

Joan Bennett. Anne Baxter, Ann<br />

Sothern."<br />

The Capitol's rotunda had two overnight<br />

guests, Gloria Alberts and a friend who<br />

identified herself as Janet Pelletier. Gloria<br />

and Janet were first, but in the early<br />

morning hours they were joined by several<br />

other Beatle fans.<br />

Tax Battle<br />

port of all cinema owners to back up our<br />

claims," he said. "So let's form a united<br />

front in an attempt to convince the Lesage<br />

government that in the field of the cinema<br />

also "il faut que ca change'."<br />

The association has made the following<br />

requests.<br />

1. The repeal of the amusement tax act.<br />

2. The establishment of a system of<br />

classification of films.<br />

3. The admission of children from 6 to<br />

10 years of age to the showings of films<br />

approved for children by the board of<br />

censors.<br />

4. The interdiction to exploit commercial<br />

cinema in parish halls and in educational<br />

institutions.<br />

5. The adoption of regulations to control<br />

cine-clubs activities.<br />

The association is gathering information<br />

on confiscation of prints and advertising<br />

materials by inspectors of the provincial<br />

cinema board, following exhibitor complaints<br />

of "lack of consideration" by the<br />

officials, and will take legal action where<br />

evidence supports such action.<br />

Theroux points out membership fees are<br />

nominal. 25 cents to $1 a week depending<br />

on the size of the theatre.<br />

"Not a single theatre owner can say he<br />

can't afford to be a member." he said.<br />

'Le Chat' Judged Best<br />

In Canadian Festival<br />

MONTREAL — At the Canadian film<br />

competition held in conjunction with the<br />

fifth Montreal International Film Festival,<br />

the grand prix for feature films was<br />

won by Gilles Groulx with his first feature<br />

film venture, "Le Chat Dans le Sac."<br />

The $2,000 award, given by Montreal<br />

daily newspaper La Presse and its subsidiaries.<br />

La Patrie and radio station CKAC.<br />

was based on the decision of the international<br />

jury under the chairmanship of<br />

U.S. filmmaker James Blue.<br />


A special mention was awarded to Pierre<br />

Patry for his "Trouble Fete."<br />

In the short films class, the grand prix<br />

of $1,000, donated by the Elysee Cinema<br />

of Montreal, was divided between Jean<br />

Dansereau for his "Paralleles et Grand<br />

Soleil" and Colin Low, who made "The<br />

Hutterites." Special mention went to Arthur<br />

Lipsett's "Free Fall," and "Perce on<br />

the Rocks" by Gilles Carles.<br />

The interpretation prize of $500, donated<br />

by the Montreal Star, was won by Claude<br />

Godbout for his role in "Le Chat Dans<br />

le Sac'<br />

The jury for this year's Canadian Film<br />

Festival was composed of Blue and Sam<br />

Bass of the U.S.; Ian Cameron, a British<br />

film critic: Gianfranco de Bosio, an Italian<br />

filmmaker and Gilles Henault. writer;<br />

Ross McLean, television producer, and Michel<br />

Patenaude, critic, all of Canada.<br />

3X0FFICE August 31, 1964<br />


. . On<br />

. . Maurice<br />

. . . After<br />

. . The<br />

j<br />


T oew's, one of this city's largest showplaces,<br />

is getting a facelifting, including<br />

a repainted marquee, new lighting, a<br />

black and white granite entrance floor,<br />

renovation of the grand stairway leading<br />

to the mezzanine and interior redecoration<br />

. . . Jean Gouban, who heads Imperial<br />

Films, distributor of television films,<br />

has formed Prestige Films, with an office<br />

at 1405 Bishop St., to distribute theatrical<br />

product formerly handled by Select Films.<br />

Georges Bougie has joined the Prestige<br />

staff. United Amusement's Chateau, Granada<br />

and Papineau will open Prestige's<br />

i a screen game,<br />

HOLLYWOOD takes fop<br />

honors. As a box-office attraction,<br />

it is without equol. It has<br />

been a favorite with theatre goers for<br />

over 15 years. Write today for complete details.<br />

Be sure to give seating or ear capacity.<br />


3750 Ookton St. * Skokie, Illinois<br />

Prompt theatre service from<br />

qualified personnel<br />

&<br />

equipments<br />

Complete projection<br />

sound<br />

Replacement parts always on hand<br />


4810 Saint Dtnii Street Montreol 34, Que.<br />

Ptione: 842-6762<br />

"Ballade Pour un Voyou" and "Operation<br />

Levres Rouges" August 29.<br />

Roger Chartrand, MGM manager, returned<br />

from a swing into the Beauce and<br />

Riviere-du-Loup area . Attias<br />

of Astral was back from calls on Beauce<br />

area e.Khibitors . . . Bill Guss of the MGM<br />

staff was reported feeling good after an<br />

operation for a hernia . . . The Strand,<br />

Savoy and Rialto were playing the WB<br />

double bill of "A Distant Trumpet" and<br />

"FBI—Code 98. "<br />

. . .<br />

.<br />

Truffaut's "Inconnu aux Services Secret"<br />

The<br />

was doing well at the Elysee<br />

Champlain Theatre was doing outstanding<br />

business with "Mirage de la Vie," currently<br />

in its fifth week vacations were<br />

Paula Angelescu, secretary to manager<br />

Gordon Lightstone jr. at 20th-Fox, with<br />

her husband to Florida: Jerry Desjardins,<br />

also of 20th-Fox, to the Laurentians: Jack<br />

Kroll of WB and family, to the Maritimes,<br />

and Bert Kidger. manager of Loew's Theatre,<br />

and his family on a motor trip to<br />

Pembroke. Ont., and then to a beach.<br />

OTTAWA<br />

. . "My<br />

. . .<br />

The Electronovision four-performance engagement<br />

of "Hamlet" starring Richard<br />

Burton has been booked into Ottawa's<br />

largest theatre, the Famous Players Capitol,<br />

a 2,300-seater managed by Charles<br />

Brennan, for September 23, 24 .<br />

Fair Lady" will be shown at the 20th Century<br />

Exhibitors<br />

Nelson starting October 28 have been warned to take extra<br />

precautions agaiiist robbery. The Odeon<br />

Somerset in Ottawa reported its safe containing<br />

$1,000 was carried off at night<br />

with no sign of a break-in, and a holdup<br />

artist grabbed $1,900 during an evening<br />

performance at Loew's in downtown Toronto.<br />

Two drive-ins had simultaneous runs<br />

of "'Viva Las 'Vegas" last week following<br />

its recent extended appearance at the<br />

roofed Regent. They were the Aladdin, a<br />

B. W. Freedman operation, and the Star-<br />

Top, managed by Len Larmour . . . "Savage<br />

Start BOXOFFICE coming.,.<br />

D 3 years for $10 (SAVE $5)<br />

D 2 years for $8 (SAVE $2) D<br />

1<br />



year for $5<br />

These rotes for U.S., Conodo, Pan-Americo only. Other countries: $10 a year.<br />



NAME<br />



825 Von Brunt Blvd., Konsos City, Mo. 64124<br />

WEEKLY<br />

Sam" played a whole week at the Undt<br />

and "The Sword in the Stone" was at tl-<br />

Mayfair. "Bikini Beach" played a seconj<br />

Ottawa week at the Centre on the Mall<br />

The Carleton University here has bee'<br />

conducting a series of free film shows v,<br />

its theatre on Wednesday nights. "Tti<br />

Great Train Robbery" was shown AugUi<br />

19 right after the escape from an Englis<br />

prison of a notorious crook who figure<br />

in the $7,000,000 train holdup last yeej<br />

securing amusement tax corJ<br />

cessions from the provincial governmeni<br />

the Motion Picture Theatres Ass'n of Or<br />

tario has em-oUed new members in th<br />

district. They include Louise Cook, Regenl<br />

Picton; George S. Delaney, Skylark Drive<br />

In, Gananoque, and B. M. Rogers, Lindsa-<br />

Ont.<br />

The Capitol secured a fifth week oj<br />

"The Carpetbaggers," which has been to:<br />

low^ed by "Robin and the 7 Hoods." At th<br />

Nelson, a 20th Century unit, "The Pa<br />

of the Roman Empire" went six weeks, an<br />

"The Silence" held for a fourth week s<br />

the Little Elgin . 72-year-old Acad<br />

emy at Lindsay is scheduled to reope<br />

September 10 following completion of<br />

remodeling job. It had been closed sev<br />

eral months.<br />

The National Museum finished its sumi<br />

mer series of free film shows, Mondays f<br />

Frida.vs, which started July 6 . . . Followin<br />

two sellout premiere performances at th<br />

Rideau, "A Hard Day's Night," starrin:<br />

the Beatles, opened its regular engage<br />

ment August 26 at the Rideau and th<br />

Britannia Drive-In.<br />

Film Print Production<br />

In Canada Up in 1962<br />

MONTREAL— Gross revenue of 76 firm'<br />

principally engaged in the production an<br />

printing of motion picture films and filr<br />

strips in Canada amounted to $12,109.<br />

000 in 1962, an increase of 13.3 per cen<br />

from 1961 's 67-firm total of $10.687,00(,<br />

Gross revenue from production rose ii<br />

1962 to $7,312,000 from $6,354,000 in th<br />

preceding year, and from printing ani<br />

laboratory work to $3,946,000 from $3,<br />

Private industry<br />

;<br />

and government agen]<br />

581,000.<br />

cies in 1962 printed 57,702,596 feet of 16mit<br />

film and 20,607,131 feet of 35mm in blacl<br />

and white, and 8,917,247 feet of 16mni am<br />

732.276 feet of 35mni in color. There wer<br />

116 sound motion pictm-es of five minute<br />

dm-ation or longer made for other thai<br />

Canadian sponsors.<br />

Feature by Conrad Brooks<br />

From Western Edition<br />

HOLLYWOOD—Conrad Brooks, who un<br />

veiled a new technique with hLs nine-and-a]<br />

half minute short, "Mystery in Shadows," i<br />

preparing to produce a full-length feature<br />

entitled "Turn Back or Die. " The short i;<br />

an Alrich Enterprises release.<br />

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BOXOFFICE August 31, 196')

I has<br />

1 which<br />

1 agreement<br />

. . . Margaret<br />

these<br />

. .<br />

. . . Business<br />

liege Prof and Friends<br />

Film Modern Western<br />

Wt'stern E lifi' n<br />

VS CRUCES, N.M.—A college piofeswith<br />

a contagious affection for movies<br />

riting and producing one of his own<br />

rove a point. It will be a modern westfilmed<br />

against "spectacular New Mexico<br />

ery." says Orville Wanzer, an English<br />

essor at New Mexico State University<br />

,as Cruces. It's a modern western, be-<br />

;e there won't be any cavah-y or Indians,<br />

;aid.<br />

Veil use the Black Range of mountains<br />

wuthern New Mexico," Wanzer says,<br />

e scenery is magnificent."<br />

he professor has a key associate, For-<br />

Westmoreland of Las Cruces, who has<br />

st for the technical problems involved,<br />

ut them have gathered students and<br />

nspeople with a yen for the cinema,<br />

izer and his friends are trying to prove<br />

oint: that American films made out-<br />

Hollywood can be as challenging as<br />

foreign films that dominate art film<br />

ses.<br />

he professor's enthusiasm for movies<br />

produced a book which will be<br />

ilished soon in Great Britain, and a<br />

rse on motion pictures at New Mexico<br />

te. The course is a three-hour free seive<br />

which doesn't count toward a major,<br />

Wanzer expected a few to take.<br />

We thought maybe 15 or 20 would sign<br />

•<br />

he said. "Instead, 95 appeared for<br />

first class this spring, many of them<br />

iking it would be a snap."<br />

t turned out otherwise, with a required<br />

regular exams and required reading<br />

t.<br />

four books about films— all of which<br />

alted in oral reports.<br />

Universities almost ignore the film in<br />

ir curricula, while we have English<br />

irses almost beyond counting," Wanzer<br />

s. "Yet the film is the only art form<br />

rise in the 20th century."<br />

Vanzer came to New Mexico State in<br />

to teach after receiving his bachelor's<br />

i9<br />

i master's degrees from the University<br />

Miami. In 1960, he and another English<br />

)fessor, John Hadsell, began the Campus<br />

m Society to show serious movies. They<br />

d memberships at $1 a semester for<br />

ekly screenings of significant movies.<br />

'We almost went broke with silent hisical<br />

films." he recalls. "So we began<br />

iting foreign films. Now we have to have<br />

3 showings a night in a 160-seat audi-<br />

•ium every week."<br />

He won't speculate in boxoffice terms<br />

out his forthcoming feature movie, but<br />

says he will try for commercial distrition.<br />

Casting and assembling a technical<br />

;w will begin in the fall. He already has<br />

with a Hollywood fihn lab<br />

1-<br />

processing, editing and sound work.<br />

Quarter Horse Film<br />

m Western Edition<br />

HOLLYWOOD — Actor-producer<br />

Dale<br />

)bertson will do the narration on a onelui-<br />

documentary entitled "Quarter Horse"<br />

ade by Fred Rice Productions and Roberta's<br />

Juggernaut Productions, the second<br />

irse film he has made with Rice. Conlered<br />

one of the nation's top authorities<br />

I the steeds, Robertson will oversee the<br />

ripts. The first film was "Appaloosa"<br />

hich won the Western Heritage award as<br />

le best documentary of 1963 by the<br />

ational Cowboy Hall of Fame. The film<br />

ill be entered in San Francisco's film<br />

stival next month.<br />

OXOFFICE August 31. 1964<br />


H fter 22 weeks split between the Varsity<br />

and Park, "Lilies of the Field" moved<br />

into the suburban Dunbar, Fra.ser, Odeon<br />

New Westminster, and West Vancouver<br />

Odeon to continue its phenomenal run in<br />

the Vancouver area.<br />

RetumiriB from holidays were Larry Katz<br />

of 20th-Pox who took his family of seven<br />

to the Okanagan for a couple of weeks of<br />

sun and speed boating . . . Following him<br />

over the Hope Princeton highway was Barney<br />

Regan, Famous Players booker .<br />

Lou Young of United Artists, a pessimist,<br />

went to Los Angeles to make sure he got a<br />

little sunshine.<br />

Heidi Albcrti. United Artists staffer, was<br />

vacationing in her native Switzerland, making<br />

a trip by jet plane over the North Pole<br />

Davie, Columbia, took the<br />

CNR to Toronto and Kitchener to see her<br />

brother, taking with her, her husband Jimmy,<br />

Vancouver correspondent for <strong>Boxoffice</strong><br />

items were rushed along be-<br />

I<br />

fore he left Bryan Rudston Browne,<br />

I . . .<br />

manager at Universal, was off tw'o weeks<br />

for golfing and a relaxing change.<br />

Lorraine ^Vheatley, secretary to Ray<br />

Townsend of General Sound, was brushing<br />

up on her highway technique in her newcar,<br />

and seeking out the lower mainland<br />

beauty spots. Boss Ray remarks that every<br />

time he goes out into the hinterland to<br />

service an account he seems to run into<br />

Premier Bennett and his cabinet officially<br />

opening a new project. It's got so the<br />

Universal City Starts<br />

Huge Tourist Village<br />

From Western Edition<br />

LOS ANGELES—Groundbreaking ceremonies<br />

for the new ten-acre multimilliondollar<br />

visitors village at the Universal City<br />

studios were conducted recently, with<br />

Mayor Samuel W. Yorty heading a special<br />

civic delegation. The first shovels of earth<br />

for the elaborate development, planned to<br />

accommodate an unlimited number of<br />

visitors next year, were turned by Mayor<br />

Yorty and film star Tippi Hedren, newly<br />

named mayor of Universal City.<br />

Following the ceremonies, at which Jules<br />

C. Stein, board chairman of MCA Inc..<br />

presided, participants attended a luncheon<br />

hosted by Miss Hedren in the studio's<br />

newly completed commissary.<br />

The new village, designed to sen'e as an<br />

exhibition and recreation area, will house<br />

numerous special attractions and a restaurant<br />

facility. The project is being developed<br />

under the direction of Albert A.<br />

Dorskind. MCA vice-president, and Harper<br />

Goff. designer of the New York World's<br />

Fair symbol, the uni-sphere. A major visitor<br />

parking facility will be constructed adjacent<br />

to the Hollywood freeway.<br />

Launched on a temporary basis last July<br />

15. the studio tours have proved so successful<br />

that the original November 15 termination<br />

date, set until completion of the expanded<br />

facilities, has now been indefinitely<br />

extended. The two trams, each with three<br />

cars holding 67 passengers, with which the<br />

project was inaugurated, have proved unable<br />

to handle overflow crowds, and an<br />

status symbol for a politician in BC is no<br />

longer a top hat. it's a hard (construction!<br />

hat— without it he's dead.<br />

Norman Rea, new district theatre supervisor<br />

for Odeon Theatres, was busy settling<br />

into his new job and renewing aquaintances<br />

in Victoria has been forging<br />

ahead at the same merry clip as in Vancouver.<br />

"The Carpetbaggers" did three fine<br />

weeks at the Odeon there, to be followed<br />

by "What a Way to Go!" At the Famous<br />

Players Capitol, "The Three Lives of<br />

Thomasina " has just gone into its fourth<br />

week, while J. Arthui- Rank's "Nurse on<br />

Wheels" went a phenomenal three weeks<br />

in the suburban Oak Bay.<br />

While the theatre business has been consistently<br />

good the last few weeks, the same<br />

cannot be said for the legitimate field<br />

which has been having its ups and downs.<br />

In the lately concluded Vancouver International<br />

festival, two tried and true entertainment<br />

numbers, "West Side Story"<br />

and "Irma La Douce." played to near capacity<br />

on extended runs, but cultui-e lovers<br />

were few and far between for Shakespeare's<br />

"Damnation of Faust," and the<br />

Zizi Jean Marie show, which hit the boards<br />

on its North American break-in date came<br />

in so raw that some of the company were<br />

almost into the run before they got acquainted,<br />

and wound up a loser. The w'orst<br />

flopperoo of the season was "Something<br />

Funny Happened on the Way to the<br />

Forum." To quote Jack Wasserman, Vancouver<br />

Sun columnist, nothing happened!<br />

additional two have been ordered for early<br />

fall delivery. Eventual plans for a fiveyear<br />

development period call for more than<br />

a dozen trams, departing at five-minute<br />

intervals.<br />

Miss Hedren was elected mayor by a<br />

landslide vote of the lot's more than 3,500<br />

employes, succeeding Angle Dickinson. She<br />

was inducted into office by former mayor<br />

Rock Hudson.<br />

Lou Harris Is Publicists'<br />

Rep. to M. P. Relief Fund<br />

From Western Edition<br />

HOLLYWOOD—Charles "Chuck" Moses,<br />

president and executive board chairman of<br />

the Publicists Ass'n, has appointed Lou<br />

Harris as special representative of the<br />

group to the Motion Picture Relief Fund.<br />

The Fund operates the Motion Picture<br />

Home in Encino.<br />


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K'4 BOXOFFICE :<br />

31. 196











Be First' Promotion on Beatle Film Screaming Success<br />

Special Previews of 'Hard Day's Night' Bring<br />

Full Houses . Sample Local Level Campaign<br />

. .<br />

The special showing, advance ticket sale<br />

format adopted by United Artists to precede<br />

regular runs of "A Hard Day's Night"<br />

has been a screaming success.<br />

The Beatlemania crowd in city after city<br />

—Toronto. Ont.. Dallas and Houston, Tex.,<br />

New York. Los Angeles. Buffalo. San Francisco,<br />

to name only a few—responded<br />

enthusiastically to the idea of being the<br />

first to see the Beatles' first motion picture,<br />

an idea carried to the teenager land<br />

older > fans, via radio station sponsorship,<br />

assisted by screen trailers, street ballyhoo<br />

and other media. In each city sellout performances<br />

at multiple theatres have resulted.<br />

The wave of advance ticket sale kickoff<br />

showings started late in July, after weeks-<br />

Crowds of kids, such as seen above, have lined up<br />

at theatres over the nation-—at the big-seat first<br />

runs in large cities as well as smaller houses in<br />

average-size cities— to buy tickets and be among<br />

"the first" to see the Beatles' first film, "A Hard<br />

Day's Night." The crowd above was waiting to buy<br />

advance tickets to o special showing at the State in<br />

Sioux Falls, S.D.<br />

long campaigns, and swept through August.<br />

How were the sellouts achieved? First, of<br />

course, the film itself is well timed to<br />

capitalize on the Beatle craze: second, the<br />

distributors, United Artists, presented it.<br />

both in national presell and the local theatre<br />

level follow-through, with vigorous,<br />

imaginative advertising and promotion that<br />

emulates the best traditions of showmanship.<br />

Proof rests in the fact that circuit and<br />

theatre showmen have been able to jam<br />

their theatres by carrying out the UA concept.<br />

This is illustrated by a campaign<br />

report reaching <strong>Boxoffice</strong> Showmandiser<br />

from Sioux Falls. S.D. This is not a big<br />

city; in fact, the population is less than<br />

90.000. with a surrounding area of similar<br />

"small city" size population.<br />

Ev Seibel, advertising director for Minnesota<br />

Amusement Co.. and Cliff Knoll,<br />

manager of the State Theatre in Sioux<br />

Falls, promoted two sellout performances<br />

of "A Hard Day's Night" on August 8. using<br />

the advance-ticket, special premiere format.<br />

They got together 16 days prior to the date<br />

chosen to open the advance sales, and decided<br />

to concentrate first on selling out a<br />

10 a.m. performance, then go for a 12; 30<br />

p.m. show, billing the latter as a "Public<br />

Demand!"<br />

No reference to the second showing was<br />

made until the first one was completely<br />

sold out. Knoll reports<br />

RADIO;<br />

There is no rock and roll radio station<br />

in Sioux Falls, so Knoll held a meeting<br />

with the executives of the popular local<br />

radio station KELO on July 9 and worked<br />

out a gratis tiein promotion. Our format<br />

with the radio station called for them to<br />

start runing promos on Saturday. July 18.<br />

six days before the ticket sale opened. Ten<br />

hard-sell spots were used each of these<br />

days. In addition, KELO scheduled the<br />

playing of Beatle records each day with<br />

credits given to the special advance "A<br />

Hard Day's Night" performance and<br />

after each record.<br />

In an effort to tie in the radio station<br />

more solidly, we arranged for KELO to announce<br />

to its listeners that it had purchased<br />

a special block of tickets for its<br />

BOXOFFICE Showmandiser Aug. 31, 1964 — 137 —<br />

Bigwig Beatles<br />

Indicative of the enthusiasm with<br />

which circuits and theatre showmen executed<br />

United Artists' advance ticket sale<br />

promotion of the first Beatle film comes<br />

from Dallas. Show'n here are Raymond<br />

Willie, vice-president and general manager<br />

of Interstate Theatres, and Charles Payne,<br />

general manager of radio station KTJF in<br />

Dallas, who donned Beatle wigs to help<br />

along the advance sale of tickets to the<br />

special preview showing of "A Hard Day's<br />

Night." Willie is the man with the guitar.<br />

Interstate added three other theatres to<br />

the initially scheduled first-nin Majestic<br />

to accommodate the demand for tickets.<br />

The Texas circuit sold some 24.500 tickets<br />

to special showings at circuit houses in<br />

Dallas. Houston, and 17 other towns In<br />

Texas.<br />

Willie and Payne made TV and the newspapers<br />

with their "Beatle mood" getup.<br />

out-of-town listeners, and invite them to<br />

mail in the price of a ticket with a selfaddressed,<br />

stamped envelope. Nearly 200<br />

tickets were sold through this effort and<br />

gave the radio station more material to<br />

talk about.<br />

On the ticket sale day. July 24, the radio<br />

station promoted the tickets with the ten<br />

hard-sell spots along with several remote<br />

live broadcasts from the lobby of the theatre<br />

during the day, using their most popular<br />

announcers at the theatre. These live<br />

remotes consisted of interviews with ticket<br />

'Continued on next pagei

. . and<br />

Screaming<br />

I<br />

Continued from preceding pagei<br />

buyers, the cashier, the manager, etc. The<br />

remote broadcasts totaled over an hour and<br />

a half of radio time. The five days following<br />

the opening of ticket sales the radio<br />

station continued to play Beatle recordings<br />

and used four hard-sell spots per day.<br />

On Friday, July 31, eight days before the<br />

picture, we announced "The public demands<br />

more Beatle tickets so a second show<br />

will be held at 12:30 p.m.," and had KELO<br />

revert back to ten hard-sell spots a day for<br />

eight days, plus daily contests in which<br />

Beatle albums from "A Hard Day's Night"<br />

were given as prizes, along with a limited<br />

number of free tickets to the 12:30 show.<br />

On Friday, July 31, the special transatlantic<br />

open-end telephone conversation<br />

was used at 9:05 and 11:05 p.m. The radio<br />

station used this interview and the theatre<br />

ran a small ad in the daily newspaper on<br />

Thursday with this copy: "Beatle Fans:<br />

Don Roberts, popular KELO radio announcer,<br />

will interview the Beatles Friday<br />

at 9:05 and 11:05 p.m. via special transatlantic<br />

telephone. Be sure to listen. They'll<br />

talk about their new picture, 'A Hard Day's<br />

Night.' " This ad was inserted on the local<br />

events page.<br />


Although we bought no television spots,<br />

KELO-TV did give us photographs and a<br />

story on each newscast held during the day<br />

on Friday, July 24, the day our ticket sales<br />

opened.<br />

On Wednesday, August 5, three days before<br />

the movie and half way into our second<br />

performance ticket sales, KELO-TV<br />

ran the newsreel type coverage of the London<br />

premiere of "A Hard Day's Night" at<br />

12:50 p.m. We also made arrangements for<br />

them to show this newsreel flim, plus the<br />

six-minute featurette on the same night at<br />

10:15 p.m. following the local news and<br />

weather. In each case, our special Beatle<br />

performance and ticket sales were added<br />

into the copy.<br />


Since we had a good tiein with the local<br />

radio station, we tried to hold our newspaper<br />

to a minimum, using only what we<br />

felt was necessary to deliver an outstanding<br />

job. Our kickoff ad announcing our<br />

special performance and ticket sales was<br />

3-col. 10-in. inserted on Sunday, July 19,<br />

five days before the tickets went on sale.<br />

On Wednesday, July 22, two days before the<br />

tickets went on sale we ran a 1-col. 9'/2-in.<br />

ad.<br />

Saturday, the day after the ticket sales<br />

opened, our newspaper ran a photo and<br />

story of the crowds demanding Beatle<br />

tickets. A line reminding people that we<br />

still had some Beatle tickets available was<br />

used in each of our regular daily ads.<br />

On Friday, July 31, one week before the<br />

special performance, we announced our<br />

second show using a 2-col. 8-in. ad with<br />

this copy: "We're flooded with phone<br />

calls, post cards, letters, requests, demanding<br />

more Beatle tickets ... So we're holding<br />

a second show at 12:30 p.m. Saturday,<br />

August 8, of the fabulous Beatles' first fulllength<br />

hilarious movie, A Hard Day's Night.<br />

Tickets for the 12:30 p.m. show on sale at<br />

the State Theatre Boxofflce. Get yours<br />

now! Listen to KELO Radio for more news<br />

Success<br />

about the Beatle movie you may win<br />

a prize."<br />

Prom this day on, copy was used in our<br />

regular daily ads reminding people that<br />

Beatle tickets would be available until<br />

they were all gone.<br />

We have fed a story to the city editor<br />

for his popular column, Round Robin. This<br />

story was about a 10-year-old boy who purcha.sed<br />

a Beatle ticket for his mother's<br />

birthday present. Knowing the city editor,<br />

we were sure he would pick this up for a<br />

cute story for his column, the best read<br />

column in the paper.<br />


Music, Drug and Department Store Record<br />

Departments:<br />

Arrangements were made with this group<br />

to post special 22x28 showcards in their<br />

record departments featui-ing the Beatle<br />

albums, a copy of our three-column newspaper<br />

kickoff ad, plus hand lettered information<br />

regarding the purchase of tickets.<br />

These were placed in eight locations in<br />

Sioux Palls. Stores that had window space<br />

available, used it for the Beatle record and<br />

movie promotion.<br />

SCREEN:<br />

Immediately upon arrival of the special<br />

teaser trailer from United Artists, we<br />

ordered a tag with the following copy:<br />

"Tickets now on sale at the boxoffice for<br />

the special advance showing Saturday, August<br />

8. Only theatre capacity sold. Get<br />

your tickets now . be one of the first<br />

in the nation to see the Beatles' first feature<br />

length movie."<br />

This trailer was placed upon our screen<br />

on arrival and used throughout our entire<br />

advance campaign.<br />

LOBBY:<br />

The regular National Screen 30x40 was<br />

made into a display similar to the 40x60<br />

display shown in the United Artists advance<br />

ticket sales manual.<br />

When our promotion started, our doorman<br />

and ushers wore Beatle wigs and a<br />

lapel badge with the copy. "The Beatles<br />

are coming. Watch for them." After the<br />

ticket sales began, the lapel badges were<br />

replaced with the special souvenir ID<br />

badges, "I've got my Beatle ticket—Have<br />

you got yours?" They wore these until the<br />

end of the ticket sales.<br />

THEATRE:<br />

We chose July 24, for the opening of the<br />

ticket sales because on that particular day,<br />

it was a citywide Crazy Day event with all<br />

merchants participating in the promotion<br />

which attracted numerous people from the<br />

out-of-town area. To stimulate interest<br />

and create excitement at the theatre, we arranged<br />

with five teenage boys, known as the<br />

Lancers, to play rock and roll and surfing<br />

music in front of the theatre from 9 a.m.<br />

to 9 p.m. The excitement created a crowd<br />

so big that at times we had to have from<br />

four to six policemen directing traffic in<br />

front of the theatre.<br />

Teenagers started to line up in front of<br />

the theatre at 3:45 a.m. and from that<br />

time on the line grew and grew until at<br />

10:00 a.m. there were over 700 young<br />

people in line.


Personalized Telephone Campaign Boosts<br />

Sendoff of Suniland in Miami Area<br />

The new Suniland Theatre In the Miami<br />

area was opened after a sustained ballyhoo<br />

of great magnitude befitting Its distinction<br />

of being the first new theatre built<br />

by Florida State Theatres in Dade County,<br />

Pla., in nearly 25 years, and the first authorized<br />

since the Consent decree.<br />

The new theatre promotion, a blockbuster<br />

in it£ field, extended over six montlis, involved<br />

all advertising and exploitation<br />

media and reached into 20,000 homes in<br />

the immediate area through a personalized<br />

telephone campaign.<br />

Initial publicity started in November<br />

1963 with stories and pictures of groundbreaking<br />

ceremonies, according to a brochure<br />

just released by the Florida State<br />

advertising-promotion department at the<br />

head office in Jacksonville.<br />


Progress stories were carried during the<br />

construction, up to the late June opening<br />

with the world premiere of "Good Neighbor<br />

Sam." Special layouts and copy prepared<br />

by circuit personnel on such items<br />

as sound, air conditioning, parking faciUties,<br />

etc., appeared at one period on a onea-day<br />

basis in newspapers for nearly 30<br />

days.<br />

The tempo of activity increased when<br />

seven radio stations ran their own special<br />

promotions from June 10 through opening<br />

day, June 25, highlighting the opening.<br />

Prizes for the various contests ranged from<br />

a 9 '2-foot surfboard and an automobile<br />

to transistor radios and complimentary<br />

guest tickets.<br />

Five special congratulatory ads by subcontractors<br />

were carried in the Miami Herald,<br />

Miami News, and the Homestead<br />

Leader.<br />

All Florida State theatres in the area<br />

participated in a personalized telephone<br />

campaign during which nearly 20,000<br />

homes in the immediate area were called.<br />

Special prepared messages highlighting the<br />

new theatre and the opening attraction<br />

were used. All cashiers had fact sheets not<br />

only about the theatre but also the various<br />

contests being run and received many inquiries<br />

about them during the course of<br />

the telephone campaign.<br />


The merchants of the Suniland Shopping<br />

Center conducted their own "welcome"<br />

campaign and used radio stations WVCG<br />

and WEDR extensively. In addition, they<br />

conducted a Treasure Chest promotion,<br />

publicized in three newspapers, in which<br />

keys were given to purchasers who then<br />

took them to the lobby of the new Suniland<br />

to see if they would open the locked chest.<br />

All prizes were contributed by the<br />

merchants.<br />

Many thousands of special heralds featuring<br />

"Good Neighbor Sam" were distributed<br />

both by the Suniland merchants<br />

and on a house-to-house basis by a bonded<br />

delivery service.<br />

Table tents were used by every restaurant<br />

in the south Dade area from Coral<br />

Gables to Homestead.<br />

Radio Station WINZ, the Mutual affiliate,<br />

broadcast live from the lobby of the<br />

theatre opening day with Jerry Wichner<br />

at the mike. The three television stations,<br />

WLBW. WCKT and WTVJ, covered the<br />

opening night's activities as did radio stations<br />

WFUN, WKAT, WINZ, and WIOD.<br />

Complimentary salutes congratulating<br />

Florida State Theatres on the opening<br />

were broadcast all day from Miami radio<br />

stations WQAM, WINZ. WGBS, WVCG,<br />

WIOD, WFUN, WMIE, and WKAT with<br />

Hollywood (Fla.) station WGMA joining.<br />

Radio editorials outlining the history of<br />

the company and Uie new facility were<br />

carried over WKAT, WIOD and WGBS.<br />

Premiere night activities started at 7:30<br />

p.m. with a concert by the Cavalier drum<br />

and bugle corps, American Legion Post 29,<br />

while searchlights swept the sky and attracted<br />

thousands of onlookers.. Ribboncutting<br />

ceremonies were held at 8:00 with<br />

Metro mayor Charles "Chuck" Hall and<br />

county commissioner Lew Whltworth representing<br />

Dade County; LaMar Sarra,<br />

vice-president and general counsel, and<br />

Harry Botwick, supervisor, representing<br />

Florida State Theatres, and Mrs. Johnny<br />

Cotton, representing the South Miami Hospital<br />

auxiliary, which sponsored the<br />

premiere.<br />


At 8:20 activities transferred to the inside<br />

of the theatre where an honor guard<br />

of the Cavaliers presented the colors and<br />

remained for the playing of the "Star<br />

Spangled Banner" and the dedication by<br />

the Rev. Theodore Tiemeyer, who complimented<br />

motion pictures on their constant<br />

endeavors in behalf of community betterment<br />

and offered a brief prayer for continued<br />

success. Sarra extended a note of<br />

appreciation to all attending and called<br />

Mrs. Johnny Cotton to the stage. Harry<br />

Botwick presented to Mrs. Cotton a check<br />

for $500 as Florida State Theatres' "Good<br />

Neighbor" contribution to the South Miami<br />

Hospital.<br />

Jack Lemmon spoke to the opening night<br />

audience via a special amplified longdistance<br />

hookup from Hollywood.<br />

The first ticket sold for regular performances<br />

starting June 26 was purchased<br />

by Michael Stein, grandson of Botwick,<br />

southeastern regional supervisor for Florida<br />

State.<br />

Win a Hertz Rent-A-Car Is<br />

Gimmick for 'Good Scan'<br />

Hertz Rent-A-Car has a Hertz car on<br />

the streets of Houston, Tex., calling attention<br />

to the showing of "Good Neighbor<br />

Sam" at the Metropolitan Theatre. The<br />

car was seen on the streets through August<br />

6 with beautiful Miss Hertz, Ann<br />

Stansbury. Banners read: "Let your good<br />

neighbor Hertz put you in the driver's<br />

seat for a weekend. See 'Good Neighbor<br />

Sam' at the Metropolitan Theatre. Win<br />

a Hertz car for a weekend."<br />

Full details on how to win the Hertz<br />

car for the weekend were available at the<br />

Metropolitan.<br />

BOXOFFICE Showmondiser :: Aug. 31, 1964 — 139 —<br />

Here manager Bill Bradbeer, standing, and president<br />

Horry Rosenberg of the Palace Theatre, St. Cothcrines,<br />

Ont., are mapping out an advertising campaign for<br />

one of their recent features, "Zulu" in the Niogara<br />

district.<br />

Stream of Gimmicks<br />

Assists Showplace<br />

The Palace, attractive and comfort-plus<br />

theatre in the heart of downtown St. Catherines,<br />

Ont., keeps well on the profit side<br />

of the ledger through constant promotion<br />

and renovation.<br />

Harry Rosenberg, head of the Palace<br />

operating company, and Bill Bradbeer,<br />

manager, form a team which always has<br />

some promotion going on, and their efforts<br />

pay off at the boxoffice. Their offer<br />

of a free admission to anyone who could<br />

lay claim that they didn't laugh through<br />

a double bill of "Irma La Douce" and<br />

"Some Like It Hot" had no takers.<br />


The same gimmick was used in behalf<br />

of "633 Squadron," if the patrons didn't<br />

enjoy the picture they could ask for a<br />

pass for another show. No one laid claim<br />

to the offer.<br />

Children are occasionally treated to free<br />

door gifts ranging from comic books, balloons,<br />

spook cards, even to free tickets<br />

for sporting events being held in the city.<br />

For promotion of "A Hard Day's Night,"<br />

ten records of the Beatles' soundtrack<br />

music were given away to lucky number<br />

holders during the runs. The promotion was<br />

cosponsored with the local radio station.<br />

The Palace is not only a movie house,<br />

it is the center of stage attractions in the<br />

Niagara peninsula, having a full size stage<br />

suitable for any type of road shows. Among<br />

the many shows to play the Palace last<br />

winter were the National Ballet, Spring<br />

Thaw, Vienna Boys choir, symphony orchestras,<br />

fashion shows, folk festivals, and<br />

local theatrical groups who produced such<br />

stage presentations as "South Pacific"<br />

and "Annie Get Your Gun."<br />


During the past year the theatre has<br />

undergone a thorough interior renovation,<br />

including new broadloom in the<br />

foyer, new seats and painting job of the<br />

auditorium and lobby.<br />

It is the intention of the management<br />

to carry on this fall with further improvements<br />

that will make "the Palace the<br />

showplace of St. Catherines!"<br />

Color Cartoons at Every Show<br />

At Torrington. Comi., the Torrington<br />

Drive-In is including two color cartoons on<br />

every program.

Crest-Reissue)<br />

Rank-Zenith<br />


S-<br />



Black Zoo lAA) — Michael Gough, Jeanne<br />

Cooper, Rod Lauren. Fairly good plot with<br />

rather "corny" acting in places. Will get<br />

you some business and is in color, which<br />

helps. Terms are okay. Played Thurs.. Pri.,<br />

Sat. Weather: Warm and clear.— Terry<br />

Axley. New Theatre, England. Ark. Pop.<br />

2,136.<br />


X—The Man With the X-Ray Eyes (AIP»<br />

—Ray Milland. Diana van der Vlis, John<br />

Hoyt. Played this with "Plight From<br />

Ashiya" and the audience found it more<br />

to their liking. Can't figm-e them out! Good<br />

picture, though, and good color. Weii-d effects.<br />

American International is starting<br />

to come up, even if they are getting as<br />

commercial as Disney. Played Thurs., Pri.,<br />

Sat. Weather: Humid.—Chukk Garard,<br />

Woodbine Theatre, Carthage, 111. Pop. 3,300.<br />


Tiger Wallis, A iBVi—Brian Keith, Vera<br />

Miles, Pamela Franklin. The usual good<br />

quality from Disney. Should go anywhere,<br />

but fell short here. Played Thurs., Fri.,<br />

Sat. Weather: Hot and clear.—Lew Bray<br />

jr., Texas Theatre, Pharr, Tex. Pop. 14,000.<br />


Bye Bye Birdie (Col>—Janet Leigh, Dick<br />

Van Dyke, Ann-Margret. For those guys<br />

who are claiming that musicals are unpopular<br />

here is the answer. A thoroughly<br />

enjoyable musical with appeal for all. Had<br />

an average crowd, which is good because<br />

of hot weather. Played Sun., Men. Weather:<br />

Hot.— Paul Fournier, Acadia Theatre, St.<br />

Leonard, N.B. Pop 2,150.<br />

Lawrence of Arabia (Col)—Peter O'-<br />

Toole, Alec Guinness, Anthony Quinn. Boy,<br />

Columbia was sure proud of this one, but<br />

it was<br />

Sun.<br />

just another<br />

through Wed.<br />

picture here.<br />

Weather:<br />

Played<br />

Good.—M.<br />

W. Long, Lans Theatre, Lansing, Iowa.<br />

Pop. 1,536.<br />

L-Shaped Room, The (Col) — Leslie<br />

Caron, Tom Bell. Cecily Comtneidge.<br />

Played this for a college art picture before<br />

the campus closed and the theatre was<br />

packed. Not quite certain how this film<br />

slipped by the puritanic censors. Not exactly<br />

dirty, but bold. It was probably over<br />

the heads of half the people here. But play<br />

it and watch them pom- in. They all like<br />

things risque whether they admit it or not.<br />

Played Wed. Weather: Cool.—Chukk Garard,<br />

Woodbine Theatre, Carthage, 111. Pop.<br />

3,300.<br />


Main Attraction, The iMGMi — Pat<br />

Boone, Nancy Kwan. Mai Zetterling, Keiron<br />

Moore. Pat Boone wasn't made exactly for<br />

this type role, especially with sex thrown<br />

in. Pair picture and only fair business.<br />

Played Sun., Mon. Weather: Cool and<br />

clear.—Terry Axley, New Theatre, England,<br />

Ark. Pop. 2,136.<br />

Tarzan's Three Challenges iMGMt —<br />

Jock Mahoney, Woody Strode, Ricky Der.<br />

Tarzan on horseback—what next—doing<br />

rock and roll? We played "Tarzan Goes to<br />

India" twice. "Tarzan's Three Challenges"<br />

did not equal the gross of "Tarzan's Lost<br />

'/ones' Gets 200 Per Cent<br />

In Seven-Day Run<br />

Played "Tom Jones" as our flagship<br />

attraction in our eight weeks' 36th anniversary<br />

celebration. Played it seven days<br />

to nearly 200 per cent of average, even<br />

at this late date. No colleges nearby.<br />

Good business; happy patrons. This<br />

one's everything it's supposed to be. And<br />

we were competing with "Viva Las<br />

Vegas" just ten miles away.<br />

New Colonial Theatre<br />

Canton, N.C.<br />


Safari," a repeat. My patrons want Cheta,<br />

Boy and Jane and in the jungle, as the<br />

Tarzan created by the writer, not this new<br />

Hollywood worldwide traveler. No more<br />

new Tarzan's for me. Played Pri,, Sat.<br />

Weather: Pair.—Ken Christianson, Roxy<br />

Theatre, Washburn. N.D. Pop. 968.<br />

V.I.P.S, The I MGMi—Elizabeth Taylor,<br />

Richard Burton, Louis Jourdan. Slow Sunday<br />

matinee for lack of kids, but four fair<br />

nights of adult business. Played during<br />

graduation week. Played Sun. through Wed.<br />

Weather: Scattered showers.— Lew Bray<br />

jr., Texas Theatre, Pharr, Tex. Pop. 14,000.<br />

Wonderful World of the Brothers Grimm<br />

iMGM I—Laurence Harvey, Karl Boehm,<br />

Claire Bloom. This is a superior effort of<br />

its type, but our folks simply won't buy this<br />

type. They'd rather watch a 20-year-old<br />

western on TV than see this. Had a bunch<br />