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AUGUST 31, 1964

This is YOUR hospital! The facilities of the Will Rogers Hospital and O'Donnell Research Laboratories are

dedicated to the cure and prevention of respiratory ills tor all employes in the entertainment industry,

including members of their families. Those who have made use of these remarkable facilities and services

have expressed unbounded gratitude, recent examples of which are cited on the editorial page in this issue.


telioMl Nnn P>«« ol AM CdlliMii




1964 Motion Picture and Concession Industries Trade Show



(foii cm do plMif-l)(i aikndbuj tk,




SIT DOWN with the Top Showmen of the Country and Join

in Discussions of Vital Industry Problems and Listen to Experts

in the Fields of Merchandising, Concessions, Pay TV,

Film Buying — In Fact, Everything that Concerns You and

Your Business. SEE the Latest in


Concession Products and

ENJOY the Exciting Social Events Every Evening. FOR THE

LADIES There Will be a Thrilling Round of Activities.

^01 'Hmwciiiou, Vie/jiAtMXi/jtii,

Mute oi 7liou


1501 BROADWAY, NEW YORK 36, N.Y. • LONGACRE 3-6238


\ \ /




rciSe (^tAe "J/io^ion T^tctt^mi^ //tduit^



in Nine Sectional Editions


Chief and Publisher

M. MERSEREAU, Associate

blishcr & General Manager

fEN Managing Editor

iZE Field Editor

rCHER. . Equipment Editor

:HL0ZMAN, Business Mgr.

Offices: 8.15 Viui Briiiil Ultd .

i, .Mo. U41'J4. Jresf Sliljcli.

ilur; .Murrls Scliloznmii. Busit:

llutli Kiazi-, Kldd Edllor;

«. Editor Tlw .Modem llKalio

epllone Cllestiiul 1-7777.

rices: vy>l> Sixth Ave, Kocker.

New Yorli. N.Y. 1002U.

Mtrsercau. Associate rublishcr

Manaiter: Friuilt Leycndeckcr.

Teleptlone COlumOws 5-6370.

cm: Eilllorlal—920 N. Mkli-

Chli-jiKo 11, 111.. Frances B.

wne SL'perior 7-3972. Adver-

1 Norili Lincoln, Louis Dldler

roderu'll. Telephone Ujngbeach

'ices: u:i62 Hollywood Blvd.,

Callt. 90028. Syd Cassyd.

Ollyviood 5-1186.

ce—Anthony Gruner, 1 Wood-

Finchley, N. 12. Telephone


EB.N THB.\TliE Section is Inbe

first Issue of each montli.

S. Cunners, 140 State St.

.MIddleton, Lucliie U 198 NW.

George Browning, 208 K.

ly Livingston, 80 Bo>lston.

V. Ward .Marsh, Plain Dealer.

Fred Oestreicher, 52% W.


lie Ouliian. 5927 Winton.

ice Marshall, 2881 S. Oitrry

: Pal Cooney. 2727 49th St.

F. Heves. 906 Fox Theatre

)odward 2-1144.

aien M. Wldem. ClI 9-8211.

: Norma Geraghty. 436 N.


Robert Cornwall. 1199 Edge-

'n. H.: Guy Langley. P.O.




Proposes 2-Pomt Plan

To Halt Blind-Bidding

OCEAN CITY, MD.—A two-point plan

aimed at elimination of blind-bidding

practices and providing

"equitable opportunities

for both sides

to operate in their

own best interests"

'" ' "/, has been submitted to


I - -\ distribution execu-


tives by the joint

_V*|^^^ Allied States Ass'n-



^^^^ ^^H Theatre Owners of


^^^^^ % ^^M America executive

^^^^^kl^^^l John

I^^^Av^^H Stembler, TOA chairman

of the board, revealed

Tuesday i25i

at the annual convention of the Maryland

Theatre Ass'n here.

The plan provides: H No distributor will

ask for bids on any picture which has not

been given a tradescreening, and 2) No

distributor will ask for bids on any picture

for a holiday run prior to 90 days of playdate.

"We are now awaiting an answer from

distribution," Stembler said, "and are

hopeful that, through this personal and

informal approach, progress can be made in

killing this unfair method of doing business.

If this happens, then we can proceed

with other equally aggravating conditions.

Naturally, we prefer to work out our problems

within the industry. But. if not, we

must look to other avenues for relief."

Pointing out that the exhibitor's principal

job is to fill seats, Stembler said, "When

they're always occupied, our frustrations

become less severe and le.ss important."

Despite the lack of time available for

making constructive and new progress on

selling tickets, he added, "We exhibitors

have always maintained a spirit of optimism

and enthusiasm, despite adversities

we constantly face."

Generally, he continued, business has been

very good in most areas of the country.

"Of very great importance and most encouraging,

however, is the trend of increased

attendance," he said. "You all

know that for years we were losing patrons

while the gross income stayed somewhat

constant because of increased admission

prices. So the current trend is welcome

news and music to our ears as long

as we keep up the momentum. And this

takes an orderly flow of good quality


Stembler told the convention delegates

that Jack Armstrong. Allied president, and

John Rowley, TOA president, after meetings

with major distribution heads, found

the consensus was that "the blind-bidding

practice was unfair, evil and not in the

best interest of the industry. All were quick

to point out their own problems and each

agreed to consider any fair and reasonable

proposal if the others would go along." he

said. The two-point plan was the result.

"Visiting each company is time-consuming."

Stembler continued. "That Is why

faster progress could be achieved with an

all-industry conference which I proposed

at the convention of our Virginia unit."

Such a conference, he said, would not be

a "one-shot" deal. "I see it as an established

vehicle, a sort of national board

which would meet at least four times a

year—and more frequently if necessary.

It would certainly be an improved communications

system for the industry,

functioning as the proper machinery for

clearing up misunderstandings and maintaining

a continuous means of exchanging

views on a businesslike basis."

The proposals, he continued, are aimed

at the sole objective of improving the economic

health of the industry. "We must

make a strong effort for constructive action

on an all-industry program and establish

rules of the game," he said, adding, "Consideration

must be given, too. for some

form of outside mediation in the event the

industry can't do it themselves."

Stembler asserted that lawyers would

find reasons for the film companies not to

participate in such plans and said, "As you

may know, they are reluctant to sit down

and talk with competitors on controversial


"Therefore," he continued, "we may need

the assistance of outside agencies to help

us make a start toward some of our goals."

Stembler also revealed that TOA is concerned

with the matter of theatre manpower

and is studying an educational and

training program for the development of

theatre managers. "Details are in the

formative stage." he said, "but our aim is

to create a school for the proper training

of our future theatre executives." The organization

hopes to announce the program

at its Chicago convention, he said.

In a meeting of the Maryland Ass'n

board three new members were named:

Glenn Norris and Dave Ginsburg of Washington,

D.C., and Ed Rosenfeld of Silver

Springs, Md.

Rowley Continues Appeal

For Industry Conierence

PLYMOUTH, MASS.—Speaking before

the annual convention of Theatre Owners

of New England at the Mayflower Hotel

here Wednesday i26>, John H. Rowley,

president of Theatre Owners of America,

reiterated his appeal for an all-industry

conference as an improved communications

system for the industry "functioning as the

proper machinery for clearing up misunderstandings

and maintaining a continuous

means of exchanging views on a

businesslike basis."

Rowley and Jack Armstrong, president of

Allied States Ass'n, also revealed from New

York the text of the propo.sed rules governing

competitive bidding, which were

outlined at the Maryland Theatre Ass'n

convention by TOA board chairman John


UA's Six-Monlh Net

Tops Annual Record


NEW YORK—United Artists net earn-'

ings for the first half of 1964, at $4,509,000,

exceeded not only that of any other previous

such period in the company's history,

but also topped the net earnings foi

any previous entire year, it was announcec

here Monday i24i by Robert S. Benjamin

chairman of the board, and Arthur B

Arthur B. Krim

Robert S. Benjainij

Krim, president.

The record six-month figm-e compare),

with net earnings of $802,000 for the firs

half of 1963, and is equal to $2.36 per shar,

on the 1.914.450 shares outstanding Jun

27. compared with 42 cents for the 196

period. Worldwide gross for the 1964 pe

riod, Benjamin and Krim reported, wa

$88,877,000, compared with $49,971,000 i


The United Artists executive said th

upward trend is continuing in the thir'

quarter due to outstanding results on

number of releases, including "A Har

Day's Night." "A Shot in the Dark" an'

the general release of "It's a Mad, Mac'

Mad. Mad World."

Subscription TV Suspends

All Production Activities

LOS ANGELES— Subscription Televisioi

Inc.. has halted production activities b

those firms producing exclusively for tfc

medium "for a short hiatus dui'ing whic

the viewing habits of the firm's subscrit

ers during the first month of operatitf

will be very closely studied." a statemeii

from the company announced this wee;

Quoting Sylvester L. "Pat" Weaver, pres

dent of STV, the statement said: "We ai

attempting to develop and experiment wit

new forms. When people pay for what th«

wish to see in a medium, we want to stuc

and evaluate very closely what they loc


" 'Since recently acquiring sizable blocl'

of first-run motion pictm'es from four mi

jor studios, signing contracts with the I>

Angeles Lakers and the San Francisi

Warriors, and negotiating contracts wit

the Athletic Ass'n of Western Univers

ties for total coverage of their sports a>.

tivities. our programing m'gency hi

abated somewhat.' Weaver added. He enl

phasized, however, that STV will contini.

to acquire programing from various firn'

and producers throughout the world."

Thomas F. Grecnhow, vice-preside:;

STV Programs, Inc., and assistant to V>

ver, has been named head of all STV pi'

gram production. Merritt W. "Pete" Ba

num jr., continues as vice-president

charge of program planning and U

Mindling, also a vice-president, is direct

of talent.

BOXOFFICE August 31, 19'

I Tuesday.

ew Horizons in Showmanship

) Be Featured at TOA Meeting

;W YORK—Successful busiiicss-buildand

merchandisiriK, under the title.

Horizons in Showmanship," will be


lighlight feature of the Theatre Ownannual

convention at

)f America 17th

Conrad Hilton Hotel in Chicago Sepler

29-October 2, TOA president John

,owley announced this week. "Produc-

of the showmanship session, schedfor

Thur.sday 'Oct. 1> morning in the

rnational Ballroom, will be handled by

onal General Corp. of California and

rstate Theatre of Dallas, with E. J.

lb. Indianapolis, and James Singleton,

lett. Mo., participating,

iwley also revealed that panels have

designated for the drive-in and small

1 "Answer Sh-ps." Small town opera-

; will be discu.s.sed Wednesday (Sept.

morning, with the panel consisting of

;s E. Cook. Maryville. Mo.: Roy Sooper,

Francisco: William Dalke. Woodstock,

K. K. King. Searcy. Ark., and A. L.

il sr.. Meridian. Miss. The drive-in seson

Friday lOct. 2i morning will be

jrated by Malcom O. Green. Boston, asi

by panelists George A. Brehm. Balti-

;; Ben Cohen. Cincinnati, and Russell

;enson. Milwaukee.

16 opening business session on Tuesday

will be highlighted by consideration

lie growing importance of the youth

cet in a speech by Eugene Gilbert,

dent of Gilbert Youth Research. Inc.

:ill discuss both weaknesses and strong

ts displayed in the past by producers

exhibitors in efforts to capture a bigger

;ntage of the youth market. He also

outline what the future holds for

ling and retaining patronage among

school and college students and young

ts. The Gilbert organization is the

)t and largest marketing research

p in the youth field, with more than

10 interviewers on its staff from coast


)wley also announced the selection of

other speakers: Arnold Picker, execullied

Board Meeting

ailed for Sept. 22-24

Detroit — The Allied States Ass'n

s scheduled its 1964 fall board of

rectors meeting for September 22-

Wednesday and Thursy)

at the Pfister Hotel in Milwaukee,

fleers and directors of Allied units

ly attend as observers.

The meeting will open with a recepin

and dinner at 6 p.m. on Tuesday

2). Film buyers will meet in closed

ssion that evening.

Suggestions for discussion or conleration

by the board must reach

e executive director by September 10

order to be included In the printed

ogram. For reservations, contact

Iward E. Johnson, president. Allied

leatre Owners of Wisconsin, Suite

66, 161 W. Wisconsin Ave., MillUkee,

Wis. 53203.

tive vice-president of United Artists, will

.speak at the Wednesday luncheon, and

Stuart H. Aarons. chairman of the TOA

legal advisory council and attorney for

Stanley Warner Corp.. will discuss recent

and current legal developments in the industry

at the Thursday breakfast session.

A unique method of presenting displays

on forthcoming product, utilizing the

latest in visual techniques, also will be offered

in place of the flat displays formerly

used by film companies. This year, by

means of slide projection, slides from color

stills will be thrown on three 9xl4-foot

screens above the stage of the main meeting

room. Changes in the displays will be

made periodically.

Rowley said the new method of presentation

would provide distributors an unusual

opportunity to dramatize "what's coming

up" from their companies. Highlight

.scenes from .soon-to-be-relcased films will

be shown Wednesday morning. Each of

the companies has prepared about 20 minutes

of footage for showing to exhibitors

as the principal event of the morning .session.

Rowley added.

Allied Ass'n to

Preview of



DETROIT—Major film companies will

host a gala reception and dinner party for

exhibitors attending the Allied States

Ass'n 35th annual convention here October

19-22. convention chairman William

M. Wetsman has revealed. Pollowin'? the

dinner, on Tuesday lOct. 20) evening, exhibitors

will be given an advance peek at

major productions not scheduled for general

release until 1965.

The follow-ing morning, the business session

at the United Artists Theatre will feature

production reels and rushes of 1965

releases now^ in production. Film companies

participating will include Allied Artists.

Buena Vista. Columbia, Metro-Goldwyn-

Mayer, Paramount, 20th-Fox, United Artists,

Universal and Warner Bros.

Special events for women attending the

convention were announced this week by

convention director Milton H. London.

These will include luncheon and fashion

show on Tuesday at the Roostertail supper

club and a guided tour of the Fisher Theatre,

where guests will see a scene from

a new musical comedy starring Buddy

Hackett in rehearsal prior to its Broadway

opening. A Wednesday celebrity luncheon

in the grand ballroom of the Sheraton-

Cadillac Hotel, sponsored by American International,

will be followed by a speech by

Mary Davis Gillies, senior editor of Mc-

Call's Magazine on "Popular Home Decorating."

Thursday morning, the women will tour

the private estate and gardens of Fairlane,

palatial home of the late Henry Ford,

and will be served a catered luncheon. That

afternoon a guided tour of Greenfield Village

will be featured. Variety Club Barkerettes

will be official hostesses, assisted by

the women of the Greater Detroit Motion

Picture Council.


all corners

of the world...

3FFICE August 31. 1964







., /


Jk J^
















Support in Pay TV Battle

Urged by Phil Marling

PLYMOUTH, MASS.—A renewed plea

for "every exhibitor who wants to stay in

business" to support both the Joint Committee

Against Pay


TV and the Calir^^H^

foriiia campaign in

^1^ ^

support of free tele-

^_ vision was directed to


showmen attending

the Theatre Owners

of New England convention

at the Mayflower

Hotel here

Wednesday < ) by

Philip Harling. director

of the Joint Committee.

Philip Harling

Warning that

should the November 3 initiative vote in

California be defeated, Harling said, "One

company can take over all of the pay TV

entertainment in that state. Look above

you," he pleaded, "watch the horizon, because

if November 3 turns out to be a defeat,

this will be felt in every town and

hamlet wherever there is a theatre. Have

faith in our opposition to pay TV. We have

been at it for almost 12 years. But the

task is yet so great that it will require the

continuing financial and moral help of

every person who owns a single theatre

or a circuit of theatres."

Harling outlined the Committee's efforts

in Toronto, Hartford and, most recently,

in Atlanta, Miami, Houston and

Dallas where, he said, "Telemeter franchises

were granted to an ambitious group

of speculators a month ago.

"The Joint Committee," he continued,

"has never deviated from its objective, to

outlaw all forms of pay TV by legislation

whether by wire or air and by the recent

encroachments of the CATV systems which

scent a good thing if they can latch on

through the back door."

He explained that the Committee does

not object to, nor oppose, CATV systems

that are limited to bringing in difficult

signals from adjacent TV areas. "We do

object most strenuously, however, to these

systems coming into existence for the subversive

purposes of turning them into toll

TV conduits." Pointing out that CATV

applications are being submitted at the

rate of one every day in 40 states, he said

the Committee had been successful in every

case brought to its attention in obtaining

a prohibition against use of the system for

pay TV.

Harling said that in the last 30 days the

Committee had directed criticism to those

distributors licensing product to California's

Subscription Television and he asserted

that, while nine-months' clearance

now is promised, in six months' time, it

might be first-run operation. "Should this

happen, and I am hopeful that it will not.

it would be wise for all exhibitors to start

scouting for new fields of endeavor. "



He pointed out that the STV system was

installed without controls, utilizing cables

to avoid FCC jurisdiction. But, he added,

the Commission now has under advisement

not only the cable systems used for pay

TV, but all of the CATV systems in the


"They wisely have evaluated the threat

of the complete elimination of free TV unless

and until these other concepts are

properly supervised," he said. "If the

government has the right to extend this

jurisdiction in matters which they feel affect

the public interest, then they have


What I have to say hasn't to do with

any particular picture, but rather with the

distributors and the film companies themselves.

I refer to the recent Aug. 17, 1964

issue of BoxoFFicE, which states on page

five, "Columbia, Paramount. MGM Sell 51

Films to Calif. STV." This, to many of the

exhibitors in the country is not big news.

I think that the handwriting was on the

wall some time ago that this would come


For months, all the big boys could talk

about was the fight against pay TV. You

know the saying. "We want to protect the

exhibitors." etc. Just who are they protecting?

What about all the smalltown exhibitors

in and around Los Angeles and

San Francisco? Most of the pictures just

released to STV have not been shown in

the small situations. What are these small

exhibitors going to do? It doesn't do any

good to fight it. Does it?

And what about exhibitors such as my-

.self? We are not affected directly, true,

but, when our patrons or people in our

area hear that this picture and that picture

have been sold to TV. be it pay TV or

free TV. as far as they are concerned it

was sold to TV. Then people wonder why

the small theatre is in such bad shape.

The big boys know why. For months and

months, they talked out of the sides of

their mouths for pay TV. yet gave everyone

the idea that they were against it.

There is. of course, a lot more that I

could say. But I think I have said enough

now to fix me up good as far as getting

myself hanged. But I don't care. This still

is a free country and I. for one, am going

to voice my opinion regardless of the results.

You may print this letter if you wish.

My main interest was that I wanted you

to know that there are still a few of us

that have some fight in us and we will most

likely go down fighting but, by golly, at

least we will have fought!


Layton Theatre.

Layton. Utah.

the right to limit the return of these sy.-

tems. If the return, like the public utili

ties, is limited to five, six or seven pe

cent, then pay TV wants no part of it an

this is why it is fighting so hard not t

come under FCC jurisdiction."

The number one problem of pay TV, h

continued, is programming. "Whoever con

trols programming controls the viewing

business. If pay TV is allowed to develoj

unchallenging of its economic potentia.

it will control programming," he said, "am

that would be ironic because the most im

portant source of programming in th|

world today is free TV." I


Asserting that it is "hypocrisy" to sugj

gest that exhibitors are trying to deprivj

the public of "some great right the pro

ponents of pay TV want to bestow upo

it," Harling said exhibition is indeed tryin

to keep the public from having to pay fo,

what it now receives on free television.

"What do you really think would hap

pen to the truly great spectaculars, th

truly great dramatic shows now availabl

free to the American public? With pa

television, the public will have the right t

pay for this entertainment which is no'

theirs without cost. "Free television," h

continued, "could never compete with p&^

television for the talent that is currentl

televised. When pay television, as it in

evitably must, goes after the mass marke;

it must utilize entertainment with mas

appeal, entertainment that the public il

privileged to witness without cost today.

"The greatest fiction of all is that pa

TV is inevitable," Harling said, pointing ou

that exhibition is opposed to pay TV pri

marily because of its own interests and thai

all national networks are opposed to i

also because of their own interests and be

cause they realize that pay TV will spe

the death of free television. "If the battl

over pay TV were to be waged on the basi

of the selfish interest of motion picture ex'

hibitors or of the national broadcasters.'

he said, "toll TV would, in fact, be inevlta

ble. The reason that pay TV is not in

evitab'e is because it is in direct conflic

with the interest of the American peopli

The public has been quick to grasp th

underlying economic fact that pay TV f

preparing to seize from them a portion €

the television spectrum which is a grea;

natural resource and to sell it back at !

high price."



Harling asserted that if the propagand!

line that pay TV is inevitable is repeat?

over and over again its proponents believthe

public "will begin to accept its in^

evitability and will acquiesce in the con

fiscation of a large portion of the spectrun

This." he charged, "is the greatest hoax o


Reviewing the success thus far of pai

TV. Harling pointed to the first such ex

periment in Chicago 12 years ago. whic!

lasted only several months: to the 195

attempt in Palm Springs, Calif., whlcf

lasted one year: to the Bartlesville experl

ment seven years ago. and to Paramount'

Telemeter installation in Toronto. Of th

latter, he said, an independent .surve

showed only 44.1 per cent of all the sub

scribers saw one show a week: 34.5 pe

cent hadn't paid to see a single show, an

Telemeter income, with 3. .500 homes wirec

"was falling far short of the $2 averag

which Telemeter had stated it would nee

to break even, with 44,000 homes wired.


BOXOFFICE August 31, 196


I nded

ira. Earnings Rise

2nd 1964 Quarter

EW YORK—Paramount Picluics Corp.

rts estimatt'd consolidated net income

of $1,478,000, or

«gr^ -^ 92 cents per share, for

PP^^^^ the second quarter



June 28, 1964,

;j1us profit on the sale

ni television station

KTLA in Los Angeles

of $7,527,000, or $4.98

per share, a total of

$9,005,000 or $5.60 per

share, based upon 1,-

607,506 shares outstanding,

it was reeorge

VVeltner ported this week by

George Weltner, Paraint

president. In the same period of

, net income was estimated at $662,-

or 40 cents per share, plus profit

sale of investments of $1,340,000, or 80

s per share, a total of $2,002,000, or

3 per share based upon 1.674,981 shares

1 outstanding.

3r the first six months of 1964, conlated

net income is estimated at $2,-

000, or $1.57 per share, plus profit on

of an investment and the TV station

8,250,000, amounting to $5.13 per share,

)tal of $10,769,000, or $6.70 per share,

iparative net income for 1963 amounted

)1,264.000. or 75 cents per share, plus

fit on sale of investments of $1,785,-

or $1.07 per share, a total of $3,049,000,

11.82 per share.

he consolidated net income for both

includes the results of operations


Plautus Productions, Paramount's TV

luction subsidiary.

he company stated that it expects the

d quarter and foui-th quarter will be

irable. This anticipated business will be

cted primarily by the showings of Jo-

1 E. Levine's "The Carpetbaggers" and

a the general release of Hal Wallis'

cket." as well as the forthcoming Le-

; production of "Where Love Has Gone."

he board of directors of Paramount

voted a quarterly dividend of 50 cents

share on tlie common stock, payable

tember 21 to holders of record Sepber


V Asks Court Permission

Acquire 3 Theatres

:EW YORK—Stanley Warner Corp. has

ed the federal district court for persion

to acquire thi'ee theatres, one each

San Diego, Calif.: Danbury, Conn., and

sbui-g, Va. It told the com-t it has no

atre in San Diego, and that, if its Dany

theatre is granted, it will dispose of

Empress Theatre there or convert it

another use.

5und of Music' Premiere

Rivoli in New York

lEW YORK—"The Sound of Music,"

first of three Todd-AO productions

ich 20th Century-Fox will release next

r on a reserved-seat, two performances

ly basis, will have its world premiere at

Rivoli Theatre in early 1965, according

Joseph M. Sugar, vice-president in

irge of domestic sales. The date will be

lounced later.

Catholic Alumnae Hits

'Adult' Films and Ads

20th-Fox 2nd Quarter

Net Up to $3,395,

NEW YORK—Twentieth Century-Fox

net earnings in the second quarter of 1964

rose to $3,395,000, equal to $1.26 a share,

bringing total net earnings for the first

half of 1964 to $4,931,000, or $1.83 a share

on 2,700.633 shares outstanding, according

to Darryl F. Zanuck, president.

The 1963 second-quarter earnings were

$2,468,000. or 91 cents a share, and the

1963 first-half earnings were $4,760,000, or

$1.76 a share based on the number of

shares now outstanding. Because of the

availability of a previous loss carried forward

into 1963 and into the first and second

quarters of this year, provision for a

federal income tax was not required.

Zanuck expected the favorable trend in

net earnings to continue during the remainder

of the year.

Income from feature pictures and short

subjects during the first half of this year

was $35,588,000. a $3,508,000 increase over

the 1963 figure; features licensed to television

decreased to $8,220,000 from $11,031,-

000, and film series made especially for TV

dropped to $1,083,000 from $2,556,000.

MGM Gets Picture Rights

To Coming Stage Play

NEW YORK — Metro-Goldwyn-Mayer

has acquired film rights to the forthcoming

Alexander H. Cohen musical, "Baker

Street," according to Robert H. O'Brien,

president. MGM Records has the rights to

the original cast album. The play will open

on Broadway in mid-February after a Boston

opening on Christmas night. It is

based on a Sherlock Holmes adventui'e.

Among Cohen's recent credits are Richard

Burton's "Hamlet." "Beyond the Fringe"

and "School for Scandal."

Beverly Hills in 'Sweden'

HOLLYWOOD — Stripper Beverly Hills

has been set by producer Edward Small for

a role in his currently filming United

Artists release, "I'll Take Sweden," starring

Bob Hope, Tuesday Weld, FYankie

Avalon, Dina Merrill and Jeremy Slate.

Miss Hills will do a comedy scene with Hope

in a burlesque theatre sequence.

Proposed New Minimum

Wage Law Invalid

New York — State Supreme Court

Justice Sidney A. Fine on August 25

granted a motion for summary judgment

declaring the city's new minimum

wage law unconstitutional. This law

would raise the present S1.25 hourly

minimum to S1.50 on Oct. 1. State

minimum hourly wage will rise to S1.25

soon. Exhibitors, among other businessmen,

have objected to the proposed hike.

WASHINGTON—A sharp drop in films

classified in the A-I and A-II categories

by the Legion of Decency in the last year

was reported to the golden jubilee convention

of the International Federation of

Catholic Alumnae here by its motion picture


Mrs. James F. Looram, head of the IFCA

department of motion pictures, reported

that, in the period August 15, 1963-June

18, 1964, 44 films were rated in the A-1

classification, compared with 70 films so

rated in 1963. and 60 were rated A-2, compared

with 71 the previous year. Some 766

features were reviewed and classified, of

which 50 were foreign origin.

The report to the convention, held at

the Sheraton-Park Hotel here, noted the

difficulties in reviewing and rating of

films and said, "The widening variety of

story material and greater depth with

which provocative themes are now being

treated tend to create a sharper divergence

of opinion than ever before."

Deploring the effect of so-called "adult"

films upon youth, the report endorsed advisory

classification and praised the industry

for its expansion of the coverage and

circulation of The Green Sheet. It noted

that film classification measures were introduced

in 12 states and that, although no

state had taken such action, "it is far from

being a dead issue."

Motion picture advertising was attacked

sharply, with the charge that "a prime

qualification for the film ad writer seems

to be a faculty for conjuring snidely suggestive

ideas even in connection with a

significant film of mature but responsible

treatment." The report denounced newspaper

editors who accept such advertising

and charged there must be a vast conspiracy

between newspaper and TV acceptance

editors who publish such copy,

and the public was characterized as silent,

cynical and indifferent.

The committee also attacked film trailers

as "frequently shocking" and added

that "some of these trailers are even entering

into the sanctuary of the home via

television spot commercials."

It urged that educators observe church

directives concerning film education of

youth, and pointed to various Papal directives,

urging renewed interest in such


De Havilland Replaces

Crawford in 'Charlotte'

HOLLYWOOD—Robert Aldrich's gamble

in shooting every scene possible around

Joan Ci-awford, who was ill in the Cedars

of Lebanon Hospital with a case of virus

pneumonia, has paid off. Olivia de Havilland

will replace Miss Ci'awford as Bette

Davis' costar in the production of the Associates

and Aldrich Co., "Hush . . . Hush,

Sweet Charlotte." for 20th Centui-y-Pox

release. Aldrich flew to Europe to discuss

the suspense thriller with Miss De Havilland

and revealed the signing on the 24th,

from Paris. The star reports to Hollywood

at once for costume fittings.

(OFFICE August 31, 1964

24 1



. Cooper






Rogers Hospital Story

Now Being Filmed

NEW YORK— Production started Monday

1 a two-reel film in Eastman

Color telling the story

of the Will Rogers

Memorial Hospital

and the O'Donnell

Memorial Research

Laboratories at Saranac

Lake. N.Y.. in

treating and combatting

respiratory ailments

and furthering

research on respiratory

disease. The film

is being produced by

Norman Gluck

Norman E. Gluck of

Universal and directed

by Arthur Cohen, who has served in

this capacity for many Universal short


The picture is designed to serve a threefold

purpose: to inform everyone working

in the motion picture, television, radio and

allied entertainment industries about the

hospital and research laboratories and to

show them what is being done in research:

to make these people aware of the fact that

the hospital is theirs and its facilities are

available free of charge to them and their

families if they require treatment of respiratory

ailments, and to provide information

to the general public about the basic

research in connective tissues of the

human lung, with emphasis placed on

studies of these conditions in infants and

children, particularly in regard to chemical

changes in pulmonary elastin with neonatal


Charles Jackson, author of "The Lost

Weekend" and other Hollywood screen

plays and a former patient at the hospital,

will narrate the film for which Gene Wood

has written the script. Prints will be made

available first to film companies and circuits

for special screenings for the industries,

then the picture will be offered for

public theatre screenings and finally for

televi-sion showings across the nation.

Label WOMPI Convention

'Showboat Serenade'

ST. LOUIS—The 11th annual convention

of the Women of the Motion Picture

Industry International, scheduled for September

18-20 at the Chase Park-Plaza

Hotel will be known as the "Showboat

Serenade." Members of 17 local WOMPI

chapters will assemble.

New WOMPI clubs to be welcomed at

their first convention will be Chicago,

chartered earlier this year, and Cleveland,

chartered in 1963. Climaxing the convention

will be the installation banquet Saturday





orton Briefs Exhibitors on Plans

5 Exploit Button and Others

SW YORK—At a luncheon for exhibidaily

newspaper and tradepress repitativcs

on August 25. producer Ron

,on. president of Gorton Associates, exled

his plans for the exploitation of his

picture. "Panic Button." and three

r films forthcoming during the next

He added that it was his intention

rove to his investors that his company

the nation's exhibitors can make a

! profit OB these pictures in that period


though Gorton feels that a campaign

lid be tailored to a given locale, he bes

that "enthusiasm with showman-

" should dominate the proposed camns.

which should include stunts, huge

cards, radio, television and newspaper

rage, disk jockey promotion via reed

music from the sound track—all

,1-on-the-spot. right -at- the-opening"

of campaigns over and above the

losed national advertising, publicity


irton said "Panic Button" had recorded

;hy grosses in early engagements, citing

Atlanta date where, he said. "We almost

id 'The Unsinkable Molly Brown' in one

;, using a campaign stressing float

des. dancing 'Panic Button' girls, speclar

stunts and hitting the TV. radio and

paper editors and talking up a storm

t the film."

18 producer promised exhibitors "a cam-

I a la Joe Levine, " added that he

d "show you how to cut the edges.

II get the promotion in New York and

Jersey that you're looking for and maybit

more." he continued.

mie Jacon, sales director, said the

opolitan area campaign has been

eted at between $40,000 and $60,000.

a million dollars worth of publicity


jrton is currently planning his next

U'e. "Jason"— iThe Temporary Life*.

;h will soon go into production and be

ed for the same kind of profit-making


:on. Mort Fiiedman, vice-president in

ge of production; and George Skigen.

iitive vice-president, were cohosts of the


iatron Annual Meeting

proves Stock Benefits

EW YORK—Stockholders of Skiatron

Ironies & Television Corp. approved a

i option for Arthur Levey, president.

he annual meeting August 24 at the

;1 Roosevelt. They also approved an

nsion of stock warrants held by James

ilulvey for 250.000 shares at $4.90 a

'6 and an increase in authorized com-

1 stock from 1.750.000 to 2.500.000

es. and re-elected seven directors,

ciatron has licensed Subscription Telein

of California to use its subscriptionsystem.

16 extension given Mulvey. former

ident of Samuel Goldwyn Productions

a part owner of the Los Angeles

gers basebaU team, was from April 30.

. to April 30. 1972. Levy's option is for

DOO shares at $2.05 a share and is good

'eb. U. 1968.

Youngstein Heads Calif.

Committee for Johnson

HOLLYWOOD— Max E. Youiii;st(ni. independent

film producer, has accepted the

chairmanship of the Motion Picture and

Entertainment Division of the Citizens for

Johnson Committee in California, according

to Curtis Roberts, campaign coordinator

of the Citizens Committee.

Youngstein. producer of the upcoming

Columbia Pictures release, "Fail Safe.

formerly was vice-president of United


Youngstein said the motion picture industry's

support of the Citizens Committee

would be in the form of financial assistance

and the voluntary help of many

Hollywood stars, writers and producers.

"Hundreds of leaders in the film industry

have indicated their apprehension over

the possible election of Senator Goldwater

and have expressed a desire to help in any

way they can in the election of President

Johnson," Youngstein said.

Roberts said the Motion Picture and Entertainment

Committee will begin work immediately

under Youngstein and that a

Southern California headquarters for the

Citizens Committee for Johnson will be

opened immediately.

Stockholders Aid Carter

In Republic Corp. Fight

NEW YORK—Victor M. Carter made

marked progress last week in his campaign

to regain control of the Republic Corp..

film processing and appliance manufacturing

company, from Robert L. Huffines

jr.. president head. Seventy-one per cent

of the stockholders voted in favor of increasing

the number of directors, at present

15, ten of whom support Huffines and

five support Carter. Six additional directors

nominated by Carter were then elected.

However, Huffines has brought a suit

in New York Appellate Court charging

that last week's stockholder meeting and

one that preceded it were "invalidly called.

It will be heard in court September 10.

Should the ruling favor Huffines. Carter

may have to wait until the regular stockholders

meeting in April 1965 before making

any fui-ther attempt at control. If

Carter should win in court, then the case

will go to the New York Coui-t of Appeals.

'Lili' to Begin 94th Week

At Trans-Lux Sept. 2

NEW YORK— "Lili" will begin its 94th

week at the Trans-Lux 52nd Street Theatre.

September 2. Metro-Goldwyn-Mayer's

famed musical, which had its world premiere

at the Trans-Lux 52nd Street, March

11, 1953, ran for 93 weeks. Leslie Caron.

Mel Ferrer and Jean Pierre Aumont are


A special evening performance is

scheduled for September 2. to which New

York newspaper critics, radio, television

and magazine reviewers who attended the

gala premiere in 1953. have been invited



OFFICE August 31. 1964




Warners to Launch Global Campaign

For 'Cheyenne Autumn in October

NEW YORK—Warner Bros, will launch

its worldwide campaign on "Cheyenne

Autumn," the 70mm Super-Panavision

Technicolor picture directed by John Ford,

in October with a four-c'ay celebration October

1-4 in Cheyenne, Wyo.. with approximately

200 representatives of the world

press, radio and television attending the

international press preview there, according

to Richard Lederer, WB vice-pres'-

dent and director of advertising and public



"Cheyenne Autumn." which was produced

by Bernard Smith from a screenplay

by James R. Webb, based on the book by

Mari Sandoz. will have its world premiere

at the new Warner Theatre in London

October 15. followed by international

openings 'n Italy. Germany and Japan

later in 1964. The first American openings

will not be until late in December, these to

be about seven in number and all reservedseat

roadshow engagements. The first will

be at the new International 70 Theatre in

Denver. December 18. followed by the Pantages

Theatre. Los Angeles, and Loew's

Cinerama, New York City, both December

25, and openings in Chicago, Houston and

two other U.S. cities still to be set around

the Christmas date, Lederer said. Other

U.S. dates will not be until 1965, he pointed


Leonard Samson. Warner Bros, advertising

and publicity director in England,

came to New York on his first visit to the

U.S. to take part in a series of policy planning

meetings on "Cheyenne Autumn" at

the Warner home office during the week of

August 17. Others taking part in the weeklong

meetings were Ernie Grossman, national

director of promotion and exploitation,

and Leonard Palumbo, advertising

and publicity manager of Warner Bros.

International, as well as other domestic and

foreign sales and promotional heads.


The dedication of the Cheyenne Autumn

Trail, over which the heroic Indians made

the epic 1,500-mile survival trek that is recreated

in the Warner Bros, picture, will

take place beside the Oregon Tiail, the

Appalachian Trail and other major routes

of the nation's past. The Cheyenne Autumn

Trail, never previously marked, begins in

Oklahoma and swings north through the

Plains of Kansas and the Rocky Mountains.

Its official dedication coincides with the

four-day celebration in Cheyene October 1-4.

Wyoming's U.S. Senator Gale McGee

iDem.) and Governor Clifford Hanson


Rep. I will serve as co-hosts for the fourday

celebration, to which Secretary of the

Interior Stewart L. Udall has been invited

to deliver the dedication address. The governors,

senators and representatives of

Oklahoma, Kansas, Nebraska, South Dakota

and Montana are also expected to

take part in the dedication. Stars of

"Cheyenne Autumn" will add Hollywood

glamor to the event and they will be joined

by Indian tribal chiefs and descendants of

the Cheyennes who first made the trek.

The preview of "Cheyenne Autumn" will

take place at the Lincoln Theatre, Chey-

Richard Lederer, Warner Bros, vicepresident

and director of advertising and

public relations, points the way to the

Cheyenne Autumn Trail during a tradepress

conference, where he announced a

global campaign for "Cheyenne

Autumn," WB release.

enne, which is being specially equipped to

present the big-screen picture. Cooperating

in the event will be the U.S. Department

of the Interior, the Wyoming State

Travel Commission, the Cheyenne Chamber

of Commerce, the Bureau of Indian Affairs,

the National Park Service and other

public and private agencies and organizations.

The Cheyenne Autumn Trail is the subject

of a film featurette Warners is now

producing for presentation in motion picture

theatres throughout the world,

Lederer pointed out.

German-French-U.S. Film

To Star John Ericson

HOLLYWOOD—John Ericson will star in

"Their Last Message," a war story to be

packaged by the actor's own Nicole Productions

and Diamond Artists, Ltd., for

German, French and American coproduction.

Vasco Svetco will produce from a

screenplay by Ursula Koehler. The film

will be made in all three countries mentioned

above, with Ericson in the American

starring role and actors from other countries

to be tested for the rest of the cast.

"Their Last Message" is Ericson's Nicole

Productions second acquisition; earlier

this year he acquired "Aurora."

Sol Siegel Plans to Film

'Chautauqua' in Spring

HOLLYWOOD—Sol C. Siegel, who recently

signed an independent multiple-picture

producing pact with Columbia, will

film "Chautauqua" next spring. Dick Van

Dyke was signed for one of the starring

roles in the film with music. Blanche Hanalis

is now screenplaying "Morally We Roll

Along." a book by Gay MacLarcn. who performed

on the old Chautauqua circuit herself.

The first picture under Sicgel's deal

is "The Richmond Story." Civil War yarn.

Will Rogers to Share

Delroit Torch Fund

DETROIT — The United Foimdation

which conducts the annual Torch drive,

has approved a precedent-setting contribution

of $55,000 to the O'Donnell Research

Laboratory at the Will Rogers Hospital in

Saranac Lake, N.Y.

This is reputed to be the first contribution

by a city Community Chest on an

agency outside its area. The allocation

will be in two stages—$25,000 on December

31 and $30,000 during 1965. Innovations of

the Detroit United Foundation, recognized

as the most successful Community Chest

organization in the country, are frequently

followed by other major community fund

groups. Thus, the donation to the O'Donnell

laboratory will help open the door for

community support of the Variety-spon-'

sored hospital in other cities.

The initiative in this big new source of

support was taken by Detroit Variety Tent

5 under the leadership of past chief barkers

Adolph Goldberg of Community Theatres

and Woodrow R. Fraught of United

Detroit Theatres. They were inspired by

Hi Martin's presentation on the hospital at'

the Variety International convention in

Buffalo in July, and induced Walter Laid-'

law, executive director of the United

Foundation, to send a research team to

Saranac to inspect the hospital. Upon the

favorable report brought back. Laidlaw,

confirmed the allocation.

The amount is three to four times the

highest amount raised in the past by the

entire state of Michigan for the Rogers,

drive. This low figure for Detroit in particular

has hitherto resulted from the cooperation

of the industry in refraining,

from public collections in theatres for the

hospital drive at the request of the,


The patience and cooperation are now"

paying off and Variety Club will now su-'

pervise "an intensive drive in the morie.

television, and radio fields, both directly,

for the institutions, and also to develop an

effective movie segment in Torch itself."

Columbia Signs Rossen

For Two More Pictures

NEW YORK—Producer-director Robert!

Rossen. whose production of "Lilith" is'

being distributed by Columbia Pictures this'

fall, has been signed to a new, non-exclusive

two-film deal with the company, lt|

was announced by M. J. Frankovich, first,



Rossen 's new pact does not include his^

current Columbia project, which has been

tentatively titled "Cocoa Beach."

Under the Columbia aegis. Rossen made'

motion picture history in 1949 when his

production of "All the King's Men" woni

the Academy Award and the New York,

Film Critics' top honor.

Embassy Sets 'Ape Woman'

As September Release

NEW YORK -Joseph E. Lovuie's "The

Ape Woman." comedy-drama, starring

Ugo Tognazzi and Annie Girardot. will be

placed in national release in September by

Embassy Pictures. The film opens in its

American premiere engagement on Augusti

31 at the Lincoln Art Theatre in New York.

14 BOXOFFICE ;: August 31. 1964

. . "to

. .



TEBSTER chooses to define "sus-


pense" as a state of mental


anxiety: Indecisiveness: lack of

on picture producers know that susnicans

top boxoffice entertainment,

ense brews excitement and excite-

[iieans success in a motion picture.

any other typical exponent of the

!an free enterprise system, the mo-

Icture producer has an affinity for

rcenback. From the days of the

Kleon, when movies first learned to

jrles, to the making of "Fail Safe."

;ers have utilized suspense to recoup

id capital plus a handsome profit.

mR the formative years of motion

;s. the hero, heroine, the archetypal

r. the villain and the vamp constithe

basic dramatis personae. Day in

ay out. the legendary movie family

;d a -substantial number of callers

Ishcd them well by buying tickets at

xoffice. The number of well-wishers

; legion and came to the theatres in

; whenever the adventures of said

family were bathed in cataclysmic

pours of suspenseful action.

he Mack Sennett comedies, suspense

reated out of ordered madness and

ess violence, creating maximum ex-

?nt and minimum plausibility. In

ormula, suspense heightened the hlof

grotesquely burlesqued action


;k Sennett struck it big at the boxwhen

he discovered a thesau-us of

ter in the cross-eyed Ben Turpin.

yed Ford Sterling, dangling Louise

da. cadaverous Slim Summerville and

itanic Fatty Arbuckle. Dead -panned

r Keaton, heavy mustachioed Chester

In. gargantuan Mack Swain and the

of Keystone Kops, all helped create

tack Sennett celluloid world of or-

;d buffoonery.

rything and everybody was trans-

1 amiably, if not aesthetically, into

Id of suspended reality. Nothing was

1. Those in authority were idiots. A

the face punctured dignity. Matriwas

a comic predicament. The hero,

casion, did not get the girl. Bathing

ies were the only good thing in life.

nces waited only for that delicious

nt of comeuppance. And the sound

ughter was heard in movie houses

ghout the land.

ipense. In the sense of imminent

er reached its apogee in the motion

e serial, each chapter of which ended

the hero about to meet certain death.

to be saved by . be continued


18 Perils of Pauline" was typical of the

suspense serial. Because of Its treous

appeal, many exhibitors chose to

It at advanced prices. Whole families


In a climactic scene from "Fail

Safe," Fritz Weaver as Colonel Cascio goes berserk, tries to take over command

of the War Room, but is ejected by security officers. (Upper right) Serial queen.

Pearl White, in a tense scene from the original version of "The Perils of Pauline."

(Lower left) Desperate Desmond, the viUain, and his accomplice in evil deeds arrange

a suspenseful situation for the sacrifice of their innocent victim. (Lower

right) Boris Karloff, whose antics always create great suspense, was at it again

in an early version of "The Raven."

came to the theatre week in and week out,

thus helping to establish the moviegoing

habit in America.

The Sennett comedies and the serial left

their mark on the movie of today. However,

the atmosphere of today's politicallytorn,

war-ridden world has added a new

dimension to the concept of suspense.

With the conflict of ideas taking

precedence over the conflict of individuals,

suspense as an element of entertainment

has come of age. A producer does not apply

it as a gimmick. The best suspense

stories are almost real, though fictional.

Such is the case with the motion picture,

"Fail Safe." I chose to produce "Fall

Safe," because it deals with people who are

our contemporaries and who are involved

with agonizing problems already upon us.

The book "Fail Safe" left a vivid impression

upon the world's reading public. I

feel that by producing "Fail Safe" we have

a motion picture which is, in essence, the

apotheosis of suspense.

The 3,000.000 people who bought the

book. "Fail Safe." and the estimated 10-to-

12 million who read the book, know only

too well that men. machines, and mathematics

being what they are. the story of

"Fail Safe" is a "true" story. The point of

the picture Is not that the accident dramatized

in "Pail Safe" will occur as it is

described in the movie. But that, as long

as we humans keep playing with machines,

computers and similar instruments of de-

structive purpose, the law of probability

assures us that ultimately the accident will

occur. Our absolute faith in the machine

has already subjected us to a new kind of

despotism—that of the computer system.

As a human being, there is one thing I

feel certain about. That is— the infallibility

of machines and computer systems is

a myth. We have parlayed our scientific

numbers game to a destructive conclusion

and man. as an individual, has abdicated

his rights to a prolonged earthly existence.

We cannot trust any type of a "Fail Safe"

system. Instead we must re-orient our

thinking. To paraphrase a famed French

statesman, "Computers are too important

to be left to the mathematicians!"

The suspense-impact of "Fail Safe"

comes from the world of ideas. It was produced

for the explicit purpose of providing

the moviegoer with pure motion picture

suspense. It dissects and projects the

problem facing all of us. "Should we place

our trust in computers ... or in man?"

This question is scrutinized through the

suspenseful action of "Fail Safe."

When you see "Pail Safe" you will

empathize with the President, the film's

key character. Particularly, when he talks

on the hot line, trying to find a solution to

a problem of worldwide magnitude. When

the President gives his last order, one

knows a moment of gripping suspense .

experiences a lifetime of painful frustration

and of horror ... all in split seconds.

FFICE August 31, 1964




^Mfcu6(^ ^cfront

CONSIDERABLE activity is being noted

these days, for more pictures are going

into production for September, tlian

have for sometime. Last month ten new

films were announced for the cameras:

this month the amount has doubled to 20.

An even dozen were in production for

September 1963.


Taffy and the Jungle Hunter. This is

the first of the Zimbalist Company's 12-

pictm-e schedule for AA release. It is a

Disneyesque type of picture, made in Technicolor,

with a variety of animals, since

the locale is Africa. Jacques Bergerac,

Manuel Padilla head the cast, story about

a nine-year-old boy whose father captui-es

animals and sends them back to the U.S.

Uprising of tribes causes trouble for the

youngster and his pet elephant. Direction

is by Terry Morse.


The Ballad of Cat Ballou. Title refers

to a pretty young school teacher in

the West of the 1880s. who is called Cat

Ballou, and Jane Fonda has been chosen

for the title role. The story tells of her

adventures at the time. Elliot Silverstein

directs for producer Harold Hecht.

King Rat. Bryan Forbes directs a drama

about prisoners of war in a Japanese

Prison Camp during World War II, with

the title role already assigned to George

Segal. James Woolf is the producer. No

other credits have been set as yet.


Clarence the Cross-Eyed Lion. As title

indicates, this film is an animal adventure

drama with Marshall Thompson

in the starring role and Andrew Marton

who has filmed many outdoor action sequences)

directing. Ivan Tors Films, Inc.,

is making the film in association with

MGM, and the picture naturally will be

photographed through the wilds of many

countries where there is plenty of wild

life. Alan Gaillou wrote the script and

Leonard Kaufman is associate producer.

The Go-Go-Set. A Sam Katzman-

Four Leaf Production with Joan O'Brien,

Chad Everett, Mary Ann Mobley and a

number of other known names. Sidney

Miller directs and for the film he had Hal

Belfer, choreographer create a new

Watusi dance step, "Snowballing," which

causes all the trouble for Joan O'Brien, a

ballet teacher at a private girls' school.

The Sandpiper. Elizabeth Taylor and

Richard Burton are being starred in Martin

Ransohoff-Pilmways production, and

are presently before the cameras in the

Big Bur region of Carmel, Calif. Also

starred is Sammy Davis jr.. and Eva Marie

Saint. Director Vincentc Minnelli on completion

of outdoor locations will pick up

filming interiors in Paris. Morgan Mason,

nine-year-old son of James and Pamela

Mason, is making his film debut in this

romantic drama.

To Scratch a Thief. Alain Delon, French


star, makes his American film debut in

this film. French producer Jacques Bar

came over from Paris to meet with coproducers

Fred Engel and Ralph Nelson


(Who directs —and Ann-Margret who costars.

A romantic drama, it is scheduled to

shoot on location in the San Francisco

Bay area.

Son of a Gunfighter. This picture is being

made, independently, in Spain in its

entirety, with Russ Tamblyn in the title

role. It is a Lester Welch production that

is presently before the cameras with an

American and Spanish cast, but with all

English dialog.


Amorous Adventures of Moll Flanders.

The producer Marcel Hellman and director

Terence Young are having Kim Novak

wear long red tresses for her starring role

in this film, which is described as a "Tom

Jones-style period comedy." Written for

the screen by Denis Cannan and adapted

by Roland Kibbee, the story is based on

the classic by Daniel Defoe. It is a Winchester

Film Productions. Ltd. feature.

A Gift From Heaven. Based on Robert

Shaw's novel "Hiding Place" which was

screenplayed by Sylvia and Gottfried Reinhardt—the

latter also acting as producerdirector—and

starring Alec Guinness, this

is the story of a German air-raid warden,

played by Guinness, who, during the closing

days of the war befriends and hides two

Americans, and then refuses to let them go

after the war is over. Michael Connors and

Robert Redford are also in the cast.

Judith. Sophia Loren plays the title role

of an illegal immigrant in this tender love

story played against the violent historical

upheaval, which was the partitioning of

Palestine in 1949. Celebrated novelist Lawrence

Durrell, author of "The Alexandrivan

Quartet," has arrived in Nahariya,

Israel, from his home in Corfu for the filming

of the picture—which is based on his

unpublished novella. Costarring are Peter

Finch and Jack Hawkins under Daniel

Mann's direction.



Do Not Disturb. Another Doris Day

comedy being made by coproducers Aaron

Rosenberg and Martin Melcher and directed

by Ralph Levy. The story concerns

itself with a wealthy young heiress and

her many escapades.

The Naked Prey. Cornel Wilde serves

as producer-director and star in this outdoor

drama, which is to be filmed in Africa.

Wilde plays the role of an African ivory

trader of 100 years ago. Naturally, the

picture will be in color and have hordes

of animals.

Rapture. Dean Stockwell. Patricia Gozzi

and Mclvyn Douglas are starred in this

fantasy love story of a farm girl who falls

in love with a scarecrow. Produced by

Christian Perry and directed by John

Guillerman, with the screenplay by Stanley

Mann, filming is being done in blackand-white

on location in France.


The Glory Guys. Levy-Gardner-Lave|

who are producing this film, have signri

Riz Ortolani, who wrote the music {.

"Mondo Cane," to score this Tom Tryoi

Harve Presnell starrer. It is an actic

comedy western with the customary ai

tagonists. Since Presnell is a well-know

singer, there may be songs. Arnold Lavi

directs and Levy-Gardner produces.


The Great Race. Director Blake Ej

wards and producer Martin Jurow a

currently in Austria to start a monll,

location fihning of this comedy. Remaind

of the company, which stars Tony Curt

Jack Lemmon, Natalie Wood, Peter Fa

and Keenan Wynn, will follow shorti

Camera work starts in Vienna early ne^

week before shifting to Salzburg and Par



Blanket Party. Producer Herman Cohe

who also wrote the screenplay, is maki:

this story about a 16-year-old girl, w;

heretofore ran with the teenagers, sui

ing and bathing, a tale of what happe

when she becomes romantically involv

with a mature man in his 40s. No direct

or cast has been set. but the picture h

a definite September starting date.

Cannibal Orgy or the Maddest Sto'

Ever Told. Producers Lasky-Monka, wt.

Lon Chaney, Quinn Redeker and Cai

Ohmart in the leads, are making a hon

film, in which the main character pla.

a regular individual who gets into strari'

horror situations. This is their first pt

ture, having been actors prior to this al

they have already made a distributii

deal with International Art Films. Writedirector

is Jack Hill; coproducers Gil Lasand

Paul Monka.

Intimacy. This Seven Arts- Victor Stole'

production rolls this month with Bai

Sullivan starred with William Shatn.

Stoloff will direct and David Heilweil piduce

the Eva Wolas screenplay about 'i

desperate businessman who resorts )

blackmail to raise money—and then >

confronted with evidence of his own wifii

unfaithfulness. ,

Make Like A Thief. Coproducers Veik,)

Laihanen and Palmer Thompson are sho^

ing this picture, with Richard Long stiring,

in Helsinki. To provide the right :;-

cilities, Laihanen has puixhased land o>side

of Helsinki, on which he has bi.t

sound stages, offices and living quartjs

for the actors while filming.


"A Covenant With Death." novel *

Stephen Becker, has been purchased fr;i

galley proofs by Warner Bros, for eav

filming. The story is a Book of the Mon

Club .selection and will be published i

October by Athenaeum Press. Jack ••

Warner announced the purchase of EdV

Lanham's new novel. "Speak Not Evil,"o

be put in production early 1965. The bdi

is to be released in September of this yC-

The story concerns the lives of people ii»

small contemporary Connecticut town C(-

brating its 300th anniversary. Richard Ri'i

has purchased film rights to Dorothy M-

Cardle's mystery novel, "The Unforescf"

for independent production and leaves n;t

week for London to discuss filming. R'''

expects production to start by January.


BOXOFFICE :: August 31, l*

, we



, so



I value




Problem Persists

had quite an argument about a print

1 picture that was in such bad shape

just had to give the money back. I

ight I was entitled to some recompense

my loss, but found out that both

;ies blamed each other. I did get onethe

loss refunded from the distributhen

the shipper took it on his own and

wed me some credit. But the inspecwhich

was at fault didn't give me any

juragement. as the shipper still blamed

distributor. There weren't any

icket holes on one side of the film for

3st the entire first reel and I couldn't

lir it enough to get a start on the


that only one account iBuena

a) demands that every print is in-

;ted before being shipped. And I think


are only two others and


versali who still ship and inspect. The

ible seems to be that expenses are too

have to be cut. and they hit where it

ts most. I have personally worked over

hours on readying prints, have taken

bad splices and misframes. cleaned up

y film and. when they leave this the-

;, they are ready to run in a de luxe

se. I have received film where the optor

was too lazy to put the band on the

it would stay on and, when I got

print, it was all over the can. I have

;ived them stapled together. Scotched

together and just glued together with

thought for the next account: just

d enough to get back to shipping point,

"his is a problem. But. if the owners

don't do something about

men in the booth, and check on them,

vill surely get worse, and ensuing runs

hurt. I get prints from theatres in

ns that are many times larger and

uld have the best equipment. But it is

good with a nitwit in the booth, who

; to get out of it as soon as the last reel




Newsreels and Shorfs

n this business, it's the picture that

ints. Good pictures do good business,

rmally. that's the rule. but. honestly. I

ieve too many exhibitors are overlooking

in short subjects, and especially


^e play MGM news—a month old—yet.

a course of a year, we can find a half a

sen "news items" to sell and bring in

;ra business. The "news" is a good filler

d has built up many a weak programmer.

We took in enough extra to pay for a

ir's newsreel rental on two



This chart records the performance of current attrocfions in the opening week of their first runs in

the 20 key cities checked. Pictures with fewer than five engogements are not listed. As new runs

are reported, ratings are added and overages revised. Computation is in terms of percentage in

relation to normol grosses as determined by the theatre manogers. With 100 per cent as "normal,"

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)

Beckel (Para

1 with

1 the




ifty Columbia Push

ir 'NEW Interns'

;W YORK— Columbia's campaign for

)pening of "Tho NEW Interns" in the

m. Baronet and Guild theatres in

hattan and 23 showcase houses in

metropolitan area has proved to be

what the doctor ordered for healthy

ffice business.

heavy radio-TV program was sup-

;d by appearances of practically all

^oung stars of the film. Telly Savalas

Kay Stevens made one appearance

on the NBC-TV Tonight Show, while

lara Eden and Stefanie Powers made

each, all with many credits for the


oducer Robert Cohn and Greg Morvere

guests on Joe Franklin's WOR-


ichacl Callan and Greg Morris made

ound of appearances, including a

tacular "NEW Interns Day" at Palis

Park. The promotion, staged in contion

with WABC disc jockey Bruce

row. resulted in cross plugs on the

sement park's spots and mention in


omotion tours far in advance of the

York playdate by the stars of "The

I Interns" were climaxed by the apance

of Barbara Eden on opening

at Loew's Triboro. Queens; Loew's

,dise, Bronx, and Loew's Oriental and

•opolitan and Centui-y's Kingsway and

to. all in Brooklyn. Miss Eden and

anie Powers appeared at Shea Staa

"NEW Interns Love the

5" sign, and received the first of two

publicity breaks. Invited as guests on


)h Kiner's sports interview videocast

stadiimi on WOR-TV a sudden

storm boosted their on-the-air time

a major TV appearance.

16 second "bonus " on the

when cameras panning the

ifalk in front of NBC's Today show

ted two young men in intern's regalia

ying a sign hailing "The NEW Interns."

reen O'Sullivan on the Today show

tioned the sign, and the cameras

led the two youths at least three


;her promotions included a "NEW Ins"

traveling display in the form of an

iilance bannered with 24-sheets of

Bantam paperback displays, and stills

;10 F. W. Woolworth store windows,

jack cards, plus "See It Now" snipes

:urrent with the opening. There were

cy Herald giveaways at 29 Food Fair

es and many record displays.

hat a Way to Go!' Opens

N.Y. Area Showcase

EW YORK—"What a Way to Go!"

open in 26 theatres in the New York

I as a Showcase presentation on Sepber

2. it was announced by Joseph M.

ar. 20th Century-Fox vice-president hi

rge of domestic sales. The Cinemaje-DeLuxe

Color comedy entertainit

recently completed a three-month

niere run at the Criterion and Sutton


iVhat a Way to Go!" has been booked

a minimum of three to four weeks in

lew engagement, according to Sugar.

Setback for Plan to Ban

Under Age 16 Attendance

iVlAYBHOOK. NY Three of Maybrooks

four village trustees refused to go along

with mayor Anthony J. DiBenio's attempt

to pass an ordinance which would prohibit

anyone under the age of 16 attending any

performance at any Maybrook theatre unless

accompanied by an adult of 21 or

over. The proposed ordinance would have

made any exhibitor permitting a person 16

or younger to enter his theatre subject

to a $200 fine.

The turndown by the majority of the

trustees followed two months of public

debate and criticism of "sexy" movies

which DiBenio and his supporters alleged

were being shown at local theatres.

Prior to the vote by the trustees. Irving

Hultz. owner of the Maybrook Drive-

In. presented trustees with a petition, bearing

150 signatures, which said, "We need

no laws governing our children's admission

to our local theatre. It is the parents', and

no other person's option, regarding our


However, there's still more to come on

the matter, despite the opposition of the

majority of trustees to the proposed ordinance.

A public hearing will be held on

the proposal September 9. Meanwhile, Mrs.

Beatrice Rakov. a leader in the fight

against what she calls "indecent" movies

at the Maybrook airer, has asked the

trustees to ban nude films in the village.

Paramus Officials Sued

By Century Amusements

PARAMUS, N.J.—The Paramus mayor,

council and planning board are defendants

in a suit filed by Century Amusement

Corp., Floral Park. N.Y.. asking that superior

court set aside resolutions passed

by the council and planning board which

block the building of a 2,000-seat theatre

on Route 17 beside the Garden State


The suit charges that denials of approval

of site plans by the defendants were "arbitrary,

capricious, unlawful and not supported

by proper grounds or evidence."

Century asks that both bodies be required

to submit to the court a record of the

firm's application and that the court review

the record.

The theatre, first proposed more than

a year ago, would be built where Esposito's

Restaurant once stood. The site is just

south of the large shopping plaza. Rochelle

Park Township, which borders the proposed

site, protested building of a theatre

there because of increased traffic the theatre

would force into Rochelle Park each


Clifford Loth Resigns

From Interboro Circuit

NEW YORK—M. O. Strausberg. president

of Interboro Circuit, regretfully announces

the resignation of Clifford Loth,

supervisor and director of concessions, effective

September 15.

Loth, who has been in the employ of

Interboro for 23 years, started as a theatre

manager. He and his family will move to

the west coast and intend to make Los

Angeles their permanent residence.

A farewell luncheon will be given for

Loth by the officers and staff of Interboro

on September 14.

Rogers Total Passes

$9,100 in Albany Area

ALBANY— CulUclion of more than S9.100

in the annual Will Rogers Memorial Hospital

drive was reported by distributor

chairman Bob Adler for the Albany exchange

district, with the Schine circuit and

Kallet Theatres among those yet to submit

figures. It was understood that 18

Schine houses planned audience collections

for the last week of August.

Some independents also were unreported.

Samuel Ro.senblatt, for instance, had already

made pass-throughs at his Fort

George Drive-In at Lake George Village,

and his Glen at Glens Falls, and was to

take August "seconds."

Of those reporting, six Stanley Warner

situations led. with a combined $3,370.

The Strand. Albany, where district manager

Martin Burnett made the collections

while "The Carpetbaggers" was on the

screen, reported $952. This topped all exchange

area houses. A close second was

the Hellman. where a sizeable contribution

by Neil Hellman was added to patron

donations for a round $900. Managing director

Dave Weinstein chose the opening

days of "It's a Mad. Mad, Mad, Mad

World" for the pickups.

Six Fabian theatres—three hardtops and

three drive-ins—reported $2,061. Proctor's

Schenectady checked in $722 to pace that

circuit's pack. Phil Rapp manages it.

George Thornton's Community in Catskill

counted $317. fine for a small-town

theatre. Other Thornton Catskill operations

are yet to report. John Wilhelm, a

Thornton partner, is a strong supporter of

the Saranac Lake institution, where his

wife was a patient two years ago.

Alan Iselin's drive-ins came thi'ough

with a neat $500. The Northway at Champlain,

operated by William Morgan and

associates, reported $174, and Lillian

Henry's Stardust at Plattsburgh turned in

$115. Harold Goldstein collected a good

S282 at the Dix Drive-In. Glens Falls.

Other figures:

Three Sylvan Leff situations, $265: Stanley

at Utica, $714: the Troy at Troy (Sid

Sommeri, $511: Madison. Albany, $404;

SW Delaware, $272; Fabian's Mohawk,

Colonie, $275: Riverview Drive-In. $250:

Menands Drive-In iCarl Roupp and Bill

Thompson'. $94; Tyron. Amsterdam. $91;

Crandell in Chatham iTony Carino*. $53:

the Goldstein Bros. Fort Warren Drive-In,

Castleton. Vt.. $47; James Benton's Strand,

Plattsburgh. $54.

Adler had hopes last year's final total

of $13,000 would be exceeded. He thanked

everyone who have cooperated, adding:

"There have been a few new ones. Everybody's

help is appreciated."

Harold Heydt Purchases

Bethlehem Nile Theatre

BETHLEHEM. PA. — Harold E. Heydt

has purchased the Nile Theatre on West

Broad Street from Charles E. and Robert

L. Moyer for $150,000. Heydt. a Bethlehem

resident who has pioneered in the

restoration of motion pictures as premiere

entertainment in this area, said that the

Nile will continue to show first-run films.

Since 1956. Heydt has been operating

the 19th Street Theatre in Allentown and

will continue its operation in conjunction

with the Nile.

:OFFICE August 31, 1964 E-1


Broadway Films Continue to Draw

Thousands Despite Hot Weather

NEW YORK—The boxoffice appeal of

the many good motion picture offerings

in this city held up remarkably well during

the return of the heat wave after the

cool weather boost of the previous week.

In fact, some of the attractions are doing

exceptional business. Embassy's "Yesterday.

Today and Tomorrow," although

it had had a long run in an east side

art house, showed great pow'er at the RKO

Palace, where its run had been limited

to two weeks. Universal's "I'd Rather Be

Rich" now opens there.

"The Unsinkable Molly Brown" continues

to do a remarkable business at the

Radio City Music Hall and may continue

there throughout September. This is the

vacation season and that theatre, of course,

is a must for visiting out-of-towners.

"Behold a Pale Horse" at the Sutton

and Victoria is another great w-inner. Still

others are "Night of the Iguana" at the

DeMille and Tower East, "A Hard Day's

Night" at the Astor and Trans-Lux East,

. . . .

"Circus World" at Loew's Cinerama, "Girl

With Green Eyes" at the Pine Arts, "It's

a Mad, Mad, Mad, Mad World" at the

Warner Cinerama, "Becket" and "One

Potato, Two Potato" at the Embassy and

Murray Hill. "The NEW Interns" looks like

a comer at the Baronet, Forum and Guild,

as does "Kisses for My President" at the

Criterion and Trans-Lux 85th Street.

Astor—A Hord Day's Night (UA), 2nd wk 170

Baronet—The NEW Interns (Col) 1 70

Carnegie Hall Cinema—The Devil's Trap

(Salisbury), 2nd wk 120

Cinemo I—Nothing But the Best (Royal),


Cinema II— Los Tarontos iSigma III), 8fh

Criterion— Kisses for My President (WB)

DeMille—The Night of the Iguana (MGM),






nbassy—One Potato, Two Potato (Cinema V),

4th wk 180

Festival—Cartouche (Embassy), 3rd wk 140

3rd wk 155

5th Avenue—The Lovers (Zenith),

Fine Arts— Girl With Green Eyes (UA), 2nd wk. ..190

Forum—The NEW Interns (Col) 185

Guild—The NEW Interns (Col) 1 40

Lincoln Art—Cartouche (Embassy), 5th wk 140

Business Can Be Better!

There is nothing wrong with

Thesitre Business that a

"good picture*' cannot cure

unless Your Theatre has:





Toke a good look at your chairs and evoluotc

the facts. If they need recovering, rebuilding,

new backs, hardware, repainting or rcspacing


Guarontecd work. Your chairs will be as good

as new. Your drapes will look fresh and inviting.

And for safety soke we will flameproof per legal

requirements to ovoid possible trouble as your



Call or write today,

tstimatcs cheerfully given.


262 South St.

New York 2, N. Y.

Tel. YU 2-2700

Little Carnegie—The Servant (Londou), 23rd wk. . . I 30

Loew's Cinerama— Circus World (Bronston-Cineroma),

9th wk. of two-a-day 180

Lcews State— Becket (Para), 24th wk of

two-a-day 1 80

Loew's Tower East—The Night of the iguana

(MGM), 3rd wk 180

Murray Hill—One Pototo, Two Potato (Cinema

V), 4th wk 180

Pons-That Man From Rio (Lopert), 11th wk 160

Plazo— Choplin Film Festival (SR), 38th wk 135

Radio City Music Hall—The Unsinkable Molly

Brown (MGM), plus stage show, 6th wk 220

Riolto—Sweet Ecstosy (Audobon), 5th wk 140

Rivoli—Cleopatra (20th-Fox), 64th wk. of

two-a-doy 110

RKO Poloce— Yesterday, Today and Tomorrow

(Embassy); Master Spy (AA) 190

Sutton— Behold o Pale Horse (Col), 2nd wk 195

Toho— Harakiri (Schockiku), 3rd wk 125

Trans-Lux Eost—A Hard Doy's Night (UA),

2nd wk

Trans-Lux 52nd—Disney True-Life Adventure


Festival (BV), 5th wk 160

Trans-Lux B5th St.—Kisses for My President

(WBi 150

Victoria— Behold a Pale Horse (Col), 2nd wk. ..185

Warner Cinerama— It's a Mod, Mad, Mad, Mad

World (UA-Cineroma), 40th wk. of two-a-day ... 1 85

Beatles' 'Hard Day's Night'

Captures Buffalo Honors

BUFFALO—This city kept in step with

the rest of the country as the Beatles

took down top money among the newcomers,

racking up 160 per cent at the

Century and duplicating that performance

with its showings at three drive-ins—the

Aero, Sheridan and Star. "Yesterday. Today

and Tomorrow" continued strong in

its second week at the Center with 145.

Buffalo— Mornie (Univ), 3rd

Center— Yesterday, Today


and Tomorrow


(Embassy), 3rd wk 145

Century—A Hard Day's Night (UA) 180

Cinema, Amherst—A Shot in the Dark (UA),

5th wk 140

Gronoda—Mediterranean Holiday (Cont'l),

2nd wk 150

Paramount—The Unsinkable Molly Brown

(MGM), 4th wk 1 35

Teck—Circus World (Bronston-Cinerama),

3rd wk 115

'What a Way to Go!' Shows

Strength in Baltimore Start

BALTIMORE — Two new attractions

brightened the week's boxoffice figures.

"What a Way to Go!" scored a strong midweek

opening and continued big over the

weekend. So did "Seduced and Abandoned"

at the Five West, an art house. All other

films were holdovers: and in that group,

"A House Is Not a Home" was the big

grosser with 160 for its second week.


Five West—Seduced

Jones (UA-Lopert),

and Abandoned



wk 105


Hippodrome—The Unsinkable Molly Brown

(MGM), 5th wk 120

Little—The Doll (Konowho), 3rd wk 90

Moyfair— Becket (Para), 2nd wk 150

New—What a Way to Go! (20th-Fox) 150

Playhouse—Nothing But the Best (Col), 2nd wk. ..125

Senator- From Russia With Love (UAl, 13th wk. ..

Stanton—A House Is Not a Home (Embassy),


2nd wk 160

Town—The Night of the Iguono (MGM), 4th wk...I20





As A Low Priced


...J Msr snvicf - nui quauty . ...

YOU* suaAt TKAiims ntoM otPtNOAUi himack

NEW MEMBER!—Richard J. Herstine,

business manager of Local 578

at Morgantown, W. Va., is seen presenting

an honorary membership card

to Richard F. Walsh, right. HTSE

president, at the recent 50th anniversary

celebration of the union. The

Local 578 festivity was held in conjunction

with the 40th anniversary

meeting of the Tristate lATSE Ass'n.

All-Spanish Films Booked


Now at New York Olympic

NEW YORK—You have to speak Spanisl

to know what's being said on the screen a

the Olympia Theatre, Broadway at 10711

street, since Interboro Theatres bought i,

from Loew's Theatres. The films are import,

from Mexico, Argentina and Spain.

"We hope to bring Spanish-speakini.

people here from all over the city," ai.

Interboro spokesman told the Morningsid

Heights Morningsider. "This is going ,

to be

top de luxe house. 'We don't stand for an;

trouble whatsoever. We will not tolerat

anything. We've got strong ushers and an

troublemakers will be right out on th

Supplementing the strong ushers, Intel;

boro also is keeping private police in plai

clothes on duty in the theatre at all time;

UA Opens 'The 7th Dawn'



As Showcase Presentation

NEW YORK— "The 7th Dawn." a dram:

set in Southeast Asia and starring Williar

Holden. Susannah York and Capucine, open

as a United Artists Premiere Showcase pre

sentation at the Astor. Trans-Lux East an.


other local key theatres on September

Charles K. Feldman produced the film t

Technicolor, Lewis Gilbert directed ani

Karl Tunberg coproduced and wrote th


Eatontown Kiddie Show

EATONTOWN, N.J.—The new Communit

Theatre held a special invitational showin

Wednesday i"26i at 2 pjii. for children c

Eatontown, including the fcature-lengtli cai

toon, "Hey There, It's Yogi Bear," plus (

Disney cartoon. Municipal recreational an

playground groups working with hand:

capped children were invited to bring a;

tlieir wards to the new theatre. Refrest

mcnts were "on the house."

Universal Comedy Opens

NEW YORK— "I'd Rather Be Rich. "


versal comedy in Eastman color, will begi

its local engagement Wednesday i2i at tb

RKO Palace and other key theatres.

E-2 BOXOFFICE August 31, 196



1 without


1 29

. His

gelson Succeeds Kalmine

Warner Board

EW YORK- S. H. Fabian, prt'sidcnt of

iley Wanun- Corp ,


ion of David Fopelson as a director of

corporation. He will fill the vacancy

ed by the recent death of Harry M.

nine. Fouelson has served as seneral

rney and secretary of the corporation

its sub.sidiaries. including Internaal

Latex Corp., for the past ten years,

jgelson is a senior member of tlie law

of Schwartz & Frohlich. He was

luated from New York University

)ol of Commerce in 1923 and from

iliani Law School in 1926. He is both

ember of the New- York Bar and a cerd

public accountant.. Upon his sradu-


n from Fordham Law School lie

law firm of Nathan Burkan, the prede-

3r of Schwartz & Frohlich. and has

it his entire career with these law

iS. He is a trustee of several charitable


)gelson and his wife, the former Gere

Edelman, reside at 1160 Park Ave.,

ihattan and Westhampton Beach. L.I.

w Haverstraw Theatre

)mised by Skouras

WERSTRAW. N. Y.—Skouras Theatres,

ugh spokesman Spyros Lenas, has

[liscd that a theatre seating around 1,000

ons soon will be built here. Since the

Broadway was closed nearly two months

the entire North Rockland area has

an indoor or outdoor motion

ire theatre,

nas said the Skouras circuit considers

Haverstraw area "dear to its heart"

for that reason decided to stay in the

munity and again provide motion pic-

>ldwurm Acquires 'Myth'

EW YORK—Jean Goldwurm, president

Times Film Corp., has acquired the

jrican distribution rights to the Italian

ure. "II Mito" i"The Myth"i, he has

!d Irving Sochin, vice-president and

eral sales manager. It will have Octodistribution.

It contains two segments,

dealing with violence and the other

1 love.

UA Films in Race


EW YORK—Three United Artists films

e been nominated as second-quarter

didates for the Screen Producer Guild's

lual Milestone Award. They are "The

rid of Henry Orient," produced by

ome Hellman: "From Russia With

e," produced by Harry Saltzman and

ert R. Broccoli, and "The Pink Panr."

produced by Martin Jurow.


£|DWIN L. WEISL, Paramount director,

member of its executive committee and

prominent attorney, has been elected New

York member of the Democratic National

Committee. He has been an active fund

rai.ser for President Johnson. • * Leo


Jaffe, executive vice-president of Columbia,

and Mo Rothman, executive vice-president

of its international division, went to Mexico

City to witness the opening of the new

Cantinflas picture, "El Padrecito." Jaffe

was scheduled to continue to California and

Rothman to return here.

* * ' Jo.seph E.

Levine, president of Embassy Pictures, went

to Boston to address the convention of

Theatre Owners of New England. * • *

Leon J. War.shaw, M.D., F.A.P.C. medical

director of United Artists and Paramount,

took part in the fourth International

American Conference on toxology and occupational

medicine at Miami Bcacli during

the week.

David D. Home, American International

Pictures' vice-president in charge of foreign

distribution, left on a three-week business

trip to London. Rome and Madrid.

• • •

Susan Oliver has returned to Hollywood

after promoting her two MGM films.

"Looking for Love" and "Your Cheatin'


' * Shelley Winters, star of

Joseph E. Levine's "A House Is Not a

Home." was due to arrive and attend the

premiere of the film at the Rivoli Theatre

Tuesday Hi. * * * Steve EUman has been

made MGM tradepress contact by Dan S.

Terrell, executive director of advertising,

publicity and promotion.

• * * Ralph Taeger,

starring in Jo.seph E. Levine's "A

House Is Not a Home," and six of "Polly's

Girls" also arrived for the film's premiere.

* * Gene Jacobs, United Artists southern

division manager, went to Kansas City for

talks with Ralph Amacher, branch manager,

and staff and exhibitors. He was due

back at the home office Monday f31>.

The Animals, British rock 'n roll group,

signed by MGM for a major role in Sam

Katzman's "The Swinging Set," are due to

arrive Tuesday (1) at Kennedy International

Airport. • * * E. Jonny Graff, Embassy

Pictures' TV vice-president, has returned

from meetings in the west and midwest.

* * • Warren G. Harris of the Paramount

publicity staff has begun a vacation

trip to Sweden, Austria, France and England.

He will return September 15. * * *

Ruth Pologe, eastern advertising-publicity

director of American International Pictures,

returned from Hollywood where she

discussed plans for the science fictionmusical,

"Pa.iama Party." * * * Lyricist

Sammy Cahn returned from Europe en

route to Hollywood. ^

Mrs. Velde are on a business trip in the

midwest and will continue to Los Angeles

to attend the marriage in Pasadena of Jim

Velde's son, Tom.

Donald S. Rugoff, president and Carl

Peppercorn, executive vice-pre.sident and

general sales manager of Cinema V Distributing,

are on a business trip to Rome,

Paris, London and Venice, accompanied by

Robert Gordon Edwards, vice-president in

charge of European operations for Cinema

V. • • • James V. O'Gara, Buena Vista's

eastern division sales manager, returned

over the weekend from a two-week Caribbean

crul.se. He visited St. Thomas, Trinidad

and Florida.

Thomas Leslie Velde, son of Mr. and

Mrs. James R. Velde, was married Saturday

1 wife is the former Riccarda

Jacques Lapin, daughter of Dr. and Mrs.

Samuel Lapin of La Canada, Calif. The

wedding took place at the Pasadena Presbyterian

Church in La Canada. James

Velde is a vice-president of United Artists.

The couple left for a honeymoon in Hawaii.

The bride and groom are students at the

University of Arizona, where Velde is a

member of Beta Theta Pi Fraternity.

Harold Marenstein New

Zenith Sales Manager

NEW YORK—Zenith International Film

Corp. has named Harold Marenstein national

sales manager, following his resignation

from Janus Films. Previously, Marenstein

has held positions vi'ith International

Releasing Organization, Warner Bros..

Loew's, David O. Selznick and Paramount.

New Fox TV Post for Self

NEW YORK—William Self has signed a

five-year contract as executive vice-president

of 20th Century-Fox Television, according

to Richard D. Zanuck. president.

Self joined the company in 1959 as an executive

producer and has been vice-president

in charge of TV production the last

three years.



>m Bruce Ass't Manager

AKE PLACID. N.Y.—Thomas Bruce, who

ently completed a two-year course at

Cambridge School of TV and Radio

)adcasting, has accepted a position as

istant manager of the Uptown Theatre,

iton. His parents, Mr. and Mrs. Wiln

Bruce, reside here on Sentinel road.

Inne Bancroft, star of Columbia's "The

mpkin Eater," won top acting awards at

nnes for her performance in the film.

Irving H. Ludwlg. president and general

sales manager of Buena Vista, left for Burbank

to attend production and sales conferences

with Disney studio executives, also

to attend the invitational world premiere

of "Mary Poppins" at Grauman's Chinese


* * * Eugene Tunick. United

Artists eastern and Canadian divi-sion manager,

has begun a three-city sales tour of

the Canadian territory. He is accompanied

by George Heiber, the company's Canadian

supervisor. * * * Donald L. Velde, prominent

New York advertising executive, and

As a screen game,

HOLLYWOOD takes fop

honors. As a box-office attraction,

it is without equal. It has

been a favorite with theatre goers for

over 15 years. Write today for complete details.

Be sure to give seating or car capacity,


37S0 Ooklon St. • Skokic, Illinois

XOFFICE August 31, 1964 E-3

. . . Peter

. . Robert


^^(mcUm ^efront


the Royal Film for 1965 and will be

shown at the Odeon, Leicester Square Theatre,

sometime in February next year.

This Royal Film Performance will be attended

by the Queen Mother and the receipts

for the show will go to the Cinematograph

Trade Benevolent Fund. "'Lord

Jim", produced and directed by Richard

Brooks, based on Joseph Conrad's novel,

stars Peter O'Toole. James Mason, Curt

Jurgens, Eli Wallach and Jack Hawkins.

It is a Columbia British-Keep Film Co.


T AST WEEK "Lord Jim" was selected

Joe Levine bustled into town last week

and together with Paramount president

George Weltner made his brief stay a newsworthy

occasion with the announcement

that he had signed up Peter O'Toole for

the title role in "Will Adams." one of the

23 pictures Levine will be making for

Paramount during the next few years. Dalton

Trumbo is writing the screenplay based

on the adventures of a shipwrecked sailor

who rose to power in the Japanese Court of

the early 17th century as the first white

Samurai. Levine said that "Will Adams"

w'll be filmed in Japan in widescreen and

color dur'ng 1965. It will be produced by

Eugene Frenke and Jules Buck. A major

director would be signed shortly. A statement

from Levine and Weltner declared,

"This marks the birth of our newest cooroduction

partnership. It demonstrates to

the world the type of thinking and the

type of greatness that will characterize the

production of all our motion pictures."

The first mob'le booking office and

"trailer" cinema introduced as a permanent

service for hard-ticket presentations

was launched by the Rank Theatre

Division last week and entitled "The

Travelling Showman." Currently, it is being

used to publicize and sell advance bookings

for "The Fall of the Roman Empire,"

at the newly opened Odeon Theatre in

Leeds. It is touring neighboring towns,

villages and outlying districts of the city.

The Rank Theatre Division plans to put a

number of these mobile units on the road

in support of hard-ticket shows in other

key centers. The mobile unit is fitted with

a power supply generator, a 16mm projector

with Xenon light source, presenting

a four-foot picture on a rear-projection

;,ci-een. mounted at the rear of the van.

The projection equipment is semi-automatic

A high efficiency AEI sound-reproduction

s.vstem is fitted for the broadcasting

of the trailer soundtrack's music or

specially recorded commentaries. The sides

of the van display illuminated quads, stills,

and other promotional material.

The London release run of the new

James Bond picture. "Goldfinger." will fol-

'ow the pattern developed by United Artists

for its "premiere showcase" system of re-

'ease in New York. The charity premiere

of the film will take place at the Odeon

Leicester Square on September 17 and will

be followed three da.vs later by premiere

runs at nine key theatres in the London


area. The film will then be shown at these

situations for three weeks at increased

prices, with continuous performances. This

will be followed by a general release in

London to the normal pattern which will

begin on October 18. The first mass circulation

daily paper which is to be published

since the war. "The Sun," will make

its debut on September 15 and is sponsoring

the "Goldfinger" premiere in aid of the

Newspaper Fund. The picture is an Eon

Production for UA release.

It has taken nearly three years for "Lord

of the Plies" to find a London showcase

and almost as long to acquire a British distributor.

But this savage Peter Brook production,

based on the William Golding

novel of the same name, looks like turning

out to be the sleeper of the year. It will be

recalled that "Lord of the Flies" deals with

a group of English school boys who are

marooned on a tropical island and how in

time they revert to savagery. The film was

press shown prior to its opening at the

Cameo Polytechnic. The press liked it a

lot. but no one imagined what would happen

next. Within a few days, the picture had

broken the cinema's house record by over

$3,000 and. in the second week, it went on

to break its own opening record. By the

third week, it had topped any other three

weeks' take at the Cameo since that theatre

opened. And, now, the picture has received

the greatest testimonial of all: it

has been given a Rank circuit release

through November 22. "The Lord of the

Flies" and its success proves that, in the

motion picture business, the most difficult

thing in the world is to judge what

will, or won't be a boxoffice success..

News in brief: Mike Havas. MGM's British

managing director, is touring the key

cities and meeting exhibitors and the press

on behalf of "The Unsinkable Molly

Brown." The Havas tour has been arranged

in cooperation with ABC Cinemas

Cushing and Christopher Lee

have joined the cast of the new Hammer

production for Seven Arts, "She," based

on the H. Rider Haggard novel. Ursula

Andress. last seen in "Dr. No," plays the

George Weltni-r at microphone) with

Joe I^evine (second from left) as the

Paramount president annouiu-rd to a

press conference in London that Peter

O'Toole has signed for the title role in

the forthcoming Levine production "Will

.'\dams." The picture, which will be

filmed in Japan, is being written by

Dalton Trumbo ileft) who also appeared

at the conference.

title role: the beautiful ruler of a iJ

continent . Ardrey flew IrJ

London last week with his script >

Khartoum," which Julian Blaustein w

produce for United Artists release latthis

year. Burt Lancaster and Lauren-

Olivier will costar as General Gordon a:l

the Sudanese religious leader. The Mah,

respectively. Lewis Gilbert directs .

Tallulah Bankhead and Stefanie Powe;

have arrived in town to star in Hammer

new horror subject, which Tony Hinds v\|

produce and Sylvio Narizzano will dire

for Columbia release . . . Frank Winckl,

father of Kenneth Winckles. managing (.

rector of Rank Theatre Division and i

former chief accountant with the old Gamont

British circuit, died at the age of 'i.

A new two-picture deal between Unitl

Artists and George Brown's Fanfare Pia

Productions was announced last week. T;

first film will be based on Alan Lloys

novel of the Ashanti War of 1874, "T;

Drums of Kumasi," which Brow'n will piduce

next year on location and at Plrwood

Studios. It will be filmed in coli.

Gala Premiere Starts Off

'House Is Not a Home'

NEW YORK—Joseph E. Levine's i

House Is Not a Home" will have its ga.

invitational and public premiere on Tutday

evening, September 1, at the RiV|i

Theatre on Broadway. The Embassy P-

tui-es' release will begin its regular engagment

at the Rivoli and at RKO, SkouH

and other theatres the following mornii.

Opening will be covered by press, rao

and television and guests will include (-

lebrities from the entertainment, civ,

diplomatic and social spheres.

'The Troublemaker' Choic;

Of Venice Film Festival

NEW YORK — Janus Films' "1^

Troublemaker" has been selected by t>

Venice Film Festival for presentation t

the Festival. The original comedy, direct!

by Theodore J. Flicker, was filmed i

New York and stars Thomas Aldredi.

Jean Darling. William Frawley, Bu:

Henry and Flicker. This film is set 1"

openings throughout the country followi;

its recent premiere engagements in N''

York and Philadelphia.

Universal's 'Father Goose'j

Music Hall's Xmas Film

NEW YORK—Universal's "Father Goes!"

Granox Co. production in Technicolor, vi'J

have its world premiere as the Christmas t-

tiaction at the Radio City Music Hall, t-

cording to Henry H. "Hi" Martin, vice-predent

and general sales manager of Univers

and Russell V. Downing, president of V

Music Hall. The booking will give Univeril

five of ten films at the theatre this yearl

'Lord Jim' Honored


LONDON—Richard Brooks' "Lord Jin'

a Columbia release based on the Josei

Conrad novel, has been chosen as net

year's British Royal Film Performance 3

be attended by Queen Elizabeth II. T'

selection was made by officers of the Cir^

inatograph Trade Benevolent Fund.

E-4 BOXOFFICE August 31, 19

. . . The

. . . Ted

. . Another

. . Don

. . The


n L. Sidell has purchased the Buffalo

Theatre property on Main street ben

Tupper and Chippewa streets. The

lerty. one of the biggest real -estate paron

the main stem, has been owned by

ibsidiary of Lxiew's Theatres in New

c. Loew's, which has operated the theand

controlled the property in the

has leased back the theatre and


continue to operate it. The property

ides not only the Buffalo Theatre but

Laube Old Spain restaurant and several

»s and businesses. Sidell said Loew's

leased back the entire piece of property

will continue to be "the landlord." The

talc Theatre, originally known as Shea's

falo. was one of the most lavish theatre

ctures in the country when it was built

ly years ago by the late Michael Shea

associates. It was the flagship of the

a circuit and for many years was naally

famous for its stage, screen and

ic shows. The theatre and adjoining

jerty have an assessed valuation of

ind $800,000. Sidell also owns the Buf-

Chamber of Commerce building at 238

n St. and the Genesee building at

n and Genesee.

ving Singer has been transferred from

lager of Dipson's Amherst Theatre at

falo's city line to an executive post in

Batavia headquarters of the 30-theatre

uit. Singer has presided over the Amit's

seven-year progress from a secondfilm

house to a series of first showings

nternational hits, including the recently

rded Academy winner. "Tom Jones." In

new office. Singer will be involved with

;tered theatres in New York state. Pennania.

West Virginia and Ohio. Emil

h, manager of the Kensington Theatre,

succeeded Singer at the Amherst and

n Hickenberg has been transferred to

Kensington, from Bradford, Pa., acting

to Frank Quinlivan, supervisor of

son's Buffalo Theatres.

s Advertising Co. . . .

Uchael F. Ellis jr., past chief barker of

Variety Club, has been appointed chairn

of the public affairs committee of

ai B'rith. He is vice-president of the

Charlie Funk,

naging director, the Century Theatre,

some nice publicity on the picture pages

the local sheets, when the News and

nier-Express ran photos of the screamteenagers

in front of the theatre when

Hard Day's Night" was shown.

Boylan, who appeared with Richard


Ava Gardner. Deborah Kerr and

? Lyon in "The Night of the Iguana."

rent at the Paramount, was escorted

und the newspaper, radio and TV spots

Arthur Krolick. district manager. Paraunt

Theatres. She said that all those

native, would-be scandalous yarns reding

the production in Mismaloya.

xico. are bunk. Miss Boylan was in the

Iter of director John Huston's isolated

«rprise the \vhole four months of pro-

:tion and if tantrums were thrown,

busies evinced or temperaments

"aded, Miss Boylan missed the fireworks.

ilanager Joseph Garvey, his wife and son

ieph jr. went on a vacation trip to Washton

and the World's Fair in New York,

e GTanada will present 'Fair Lady"

cember 23 and Garvey has signed the

Buffalo Variety Club as premiere sponsor

Dryden Theatre of the George

Eastman House in Rochester has started

its first western series, a roundup through

the cinematic sagebrush country of five decades

of this century. Thirty-four films

will be shown. Tom Mix, William S. Hart.

Broncho Billy, Buck Jones and Hoot Gibson

will ride again. The series, according

to James Card of Eastman House, is intended

to illustrate the importance of westerns

to American motion picture history

and their contribution to the artistry of

the medium.

The opening night of "My Fair Lady" at

the Riviera Theatre, Rochester. December

23. will be sponsored by the women's committee

of the Rochester Civic Music Ass'n.

William Laney Joins

New Jo-Mor Circuit

ROCHESTER, N.Y. — William Laney,

manager for seven months at Loew's Rochester

Theatre, has joined the recently

organized Jo-Mor Enterprises, which now

operates three Rochester area theatres and

is planning two more subuiban units. John

Martina of the Cinema and Morris Slotnick

of the Fine Arts Theatre head the

new circuit, which last month opened

the Stone Ridge Theatre in suburban


Laney, who had been with Loew's six

years, was scheduled to manage the theatre

Loew's is to build on a site opposite

Pittsford Plaza. He told the Rochester

Times Union that "to leave Loew's was

a difficult decision to make" but that he

welcomed the oportunity to become general

manager for the rapidly growing

local area circuit.

In addition to the three theatres Jo-Mor

now operates, and the two suburbans being

planned, the circuit will install and

operate a theatre in the Baptist Temple

ground floor auditorium after the congregation

moves into its new Brighton building

in January. Addition of this theatre

will make Jo-Mor the city's largest circuit,

according to the Times-Union.

Patrons Think Greetings

Title of Current Film

ONEONTA, N.Y. — "Happy Birthday

David" read the Sidney Theatre marquee

recently when the manager's son celebrated

his ninth birthday.

However, Manager James Richards got so

many inquiries from prospective patrons,

asking what time the film, "Happy Birthday

David," would start that he was forced to

change the marquee back to his regular


Leaves Theatre Interests

NEWBURGH. NY.—Half interest in the

Park and Ritz theatres of this city was left

to Allen D. Newburgh by his mother. Mrs.

Doris Levy, who died June 12 in Cornwall

Hospital, according to her will which has

been probated in surrogates court. A sixth

interest in the theatres was left to each of

Mrs. Levy's other children. Evelyn Weiner,

Natalie Cooper and Adelaide Fi-ankel.

Paramount's "The Son of Captain Blood"

introduces Sean Flynn, son of the late Errol



allied Artists closed its Albany office on

the second floor of the RTA building

August 28, and transferred accounts to the

Buffalo office, which has supervised the

local subunit during recent years. Lou

Lieser Is the Buffalo manager. Bob Adler,

local area representative, is retiring with

severance pay. Adler, who first came here

with Monogram franchise holders Harry

Berkson and Nat Dickman during the early

days of World War II, started in the printing

department at the Columbia home office

37 years ago, and later was on the staff

of Rube Jackter, now general .sales manager.

He served with Columbia at Buffalo,

Detroit and Omaha before joining Monogram.

Nat Nathanson, assistant AA sales

chief, and Lieser were here arranging for

the close-up.

Bill With. Palace manager, emulated the

bus driver. During a vacation at Old

Orchard. Me., he attended screenings of

"The Incredible Mr. Limpet" and "Squadron

633" in the Portland and Saco automobilers.

He reported the Maine weather

"fine" vacation returnee was


Fabian District Manager Adrian Ettelson

Moisides was due to dock in New

York, August 24 after a vacation in Greece

and to resume the managerial reins at

Stanley Warner Delaware the next week.

"Yesterday, Today and Tomorrow" has

drawn so well at the Delaware that talk

is heard of holding the Embassy release

until October 1. That would set a record

for any run at the SW art house.

Charley Maguire. Strand stagehand,



expected to undergo surgery

Antoinette, Palace



. .

and business

agent of Local 324, started as a boothman

in 1916. Before that, he ushered at

the old Colonial Theatre on Central avenue

while a high school student. Antoinette

attended the recent convention of the

lATSE in Louisville, Ky., w-ith Bill Mitchinson

of the Kingston Local and a Hudson

operator . . . It's been a strenuous summer

for George Schenck, Tri-State Concessions

manager, and assistants. Tri-State serves

drive-ins as far north as Plattsburgh.


Arlene, daughter of Fabian Schenectady

city manager Phil Rapp. is now- working for

the state's security division of the naval

affairs bureau. She graduated from Mildred

Elley Secretarial School, Albany.

Harvey, her brother, is employed parttime

by a professor of psychology, at Lake Success,

and holds another summer job. He is

studying for a doctorate in psychology . . .

Neil Hellman has six horses at the Saratoga

track, several of them winners during

the first fortnight of the annual meeting.

Selected Shorts is the name of one of his

runners. Hellman is owner of Hellman

Theatre and Thruway Motel . Hellman

plans a series of benefit performances

for "My Fair Lady" before the

Christmas opening. December 17 is tentatively

set for the first night of the special

screenings, according to managing director

Dave Weinstein Hallenbeck uses

a white display truck to advertise the

top feature at the Indian Ladder Drive-In,

New Salem. The truck was seen going

down State street, one of Albany's main

thoroughfares, on a recent afternoon. Hellenbeck

operates a miniature golf course

next to the automobiler, located in the

cool, bracing air of the Helderbergs.

XOFTICE August 31. 1964 E-5

. . MGM

. . . Milton

. . Joe

. . William

. . "Hello

. . Natt

. . Robert

. . Hal

. . Jay



T oew's Palace Manager Fred Eiling was

a recipient of a $100 award made in

the Art Tolchin-Bernie Myerson boxoffice

drive to managers achieving larger grosses

during the first half of this year than for

any similar period in several years. Erling

said th? method as how the pictures were

sold was also considered as well as the

admissions. There were seven winners out

Loew's Embassy

of 35 contestants . . .

Manager Ronald Sterling returned from

Wilmington, where he managed the Aldine

Theatre for a couple of weeks until Bob

Diem arrived from Mount Vernon to become

the new manager for the Aldine.

Young Bijan Azarbyjani. who assists the

eastern division manager Orville Crouch

at both the Palace and Embassy, gave full

time at the Embassy during Sterling's




Arlington Theatre Manager George M.

Hodges was robbed


16 by two armed men

who escaped with $1,127 after tying up the

manager, cashier Dolly B. Masters and

usher Wayne Prilliman. The 618-seat Arlington

was almost filled with patrons viewing

"What a Way to Go!" Hodges, who

retired from the Air Force February 29,

has spent considerable time in military

areas and was calm enough to ask the intruders

to pick up the cigaret knocked

from the desk. Hodges said the nervous

gunman obliged but admonished him not

to "act like a hero." Only tw-o weeks had

elapsed since the manager of the Byrd,

William H. Shervin, was similarly robbed

while counting receipts.

MGM publicist Jack Foxe returned from

a swing down to North and South Carolina

where he set up 20 situations for "The

Night of the Iguana" . staffers

Thelma Powell and Doris Perry vacationed

. . District Theatres booker George

Wheeler is having a holiday in Canada and

Ray Ashdown, treasurer, has recuperated

I'rom an illness.

WOMPIs celebrating September birthdays

are: Ethel Curtis, Continental; Jane

Klotz, formerly of IT, housewife: Catherine

Murphy, MGM: Eileen Olivier, 20th-

Fox, and Doris Steffy, Boxoffice Attractions.

Happy birthday, WOMPIs . . . Filmrow

visitors for booking sessions were Mrs.

Pete Prince, Route 219 Drive-In, Chestertown,

Md., Lewis Bachrach, Palace, Winchester,

and John Caldwell, Coswell Drive-

In. Appomattox.

Columbia salesman Fred Sapperstein succeeds

the late Ben Caplon as manager of

the local branch which is part of Columbia's

mideastern and southern division

headed by Sam Galanty . . . Galanty

and home office executives met in Atlanta


18, 19 1 with the southern affiliates of

AB-Paramount Theatres at a special mer-

8"xlO" ^1500




NO C.ODt 2310 Coss Detroit 1, Mich.


chandising seminar, according tp Sid Zins,

Columbia publicist ... A visitor to the

branch was Jerry Pickman of the home office

sales department girl

Claire Sapienza


and staffer Lama

Schwartz have returned from their holiday

Di Maio is off the sick

Jim Moore was visited by his

list . .



from Miami and Billie Bennick

visited relatives in southwest Virginia.

Booker Ross Wheeler, son of Sam

Wheeler, president of Wheeler Films, was

married August 9 to Marian Sedon . . . WF

staffers Mary Jane Salvetti and Doris

Chown, WOMPI president, vacationed.

Boxoffice Attractions reported 260 feature

film playdates accepted last week, marking

the largest single week's activity for the

Washington based independent distributors.

Sheldon Tromberg, company president,

announced that the bulk of the bookings

were spurred by new releases which

include "One Potato, Two Potato," "Road

Rebels," "Two in a Sleeping Bag." "Doctor

in Distress" and "Cool World."


fJenry Dusman of J. F. Dusman. theatre

suppliers, became a grandfather when

daughter-in-law Carol Dusman gave birth

to a son named John jr. The baby's father

Jack suffered a fatal auto accident in

Florida just prior to the infant's arrival

Schwaber, head of Schwaber

Theatres, was in Atlantic City for a brief

vacation ... A safe containing $2,057.00 was

taken Sunday night from the Carroll

Drive-In located beyond the Baltimore city


Larry Hyatt has resigned as manager of

the New Theatre . Downey,

manager of the Stanton, has been moved to

the New. Robert Jenkins, also of the Stanton's

staff, has resigned . Hodgdon

of the J.F. Theatre staff is temporary

manager at the Uptown . Marhenke,

a distributor, spent the early part

of the week at Ocean City . Braswell,

relief projectionist at the Cinema and

Paramount, was visiting relatives in North


Maurice Rushworth, business agent for

Local 181, reports placing projectionists in

four new houses opening in the Baltimore

area w'ithin the past year. They are Roland

Bruscup at the Harundale Cinema, Glen

Burnie: Sol Marks at Cinema I and Dan

Flanagan at Cinema II, both at Yorkshire

Shopping Center, and Norman Marks, no

relation to Sol, at the Glen Burnie Mall


Rodney Collier, district manager for

Stanley Warner. Washington, spent a day

off visiting friends in Baltimore. He formerly

was manager of the Stanley Theatre,

now known as the Stanton . Ordan,

Trans-Lux executive, came in from New

York for business meetings

Walderman. owner of the

. .


. Joseph


spent several days in Ocean City.

JF Theatres, headed by Jack Pruchtman,

has booked an evening's performance by

Jack Jones, recording artist, and Louis Nye,

TV star, on the Stanton's stage for two

shows Saturday night, September 12.

Budco to Open Cinemd

On Baltimore Pike


PHILADELPHIA—The new Cinemi ]

a 900-seater featuring a funnel-sip

auditorium and a lobby-level projecoi

booth, will be opened September 23b

Budco Quality Theatres on the B:ti

more pike lU.S. li just east of the ?i

described I as contemporary

funnel shape of the auditorium, \l

Strawbridge & Clothier store at Sprg

field. Pa.

The Cinema I provides parking for

cars. Claude Schlanger, president of Bi;(


sign, with a curved marquee of

in e


Granolux, complemented by Valley F'g

stone and multishaded colonial brick\r

on all exterior walls. Schlanger said trr

will be a spacious lobby of wood pa;l

and vinyl wall covering with a boxorc

serving patrons either outside the le


atre or in the outer lobby.

He said that the property will be en

pletely landscaped with a planting sii

featuring Norway spruce trees betve:

the theatre grounds and adjacent i3i

dential areas.



a lobby-level projection booth, has te

patterned after the latest in Euroia

movie theatres. Schlanger said, "This n

usual design, combined with a rece:l

developed geo-coustical treatment ofih

walls, will provide the theatregoers it

a sense of personal participation in 'li


Schlanger pointed out the theatre h

incorporate the most advanced motion ic

ture projection and sound techniques,

eluding widescreen 70mm equipment, t

six-track stereophonic sound and cl,e

circuit television processes.

Cinema I was designed by Philadelii

architect Mitchell Abramowitz. i

The Schlanger circuit now' numberi2

conventional and outdoor theatres i

Pennsylvania, New Jersey and Delawri

Warren C. Girton Leaving

Industry After 35 Years

SUNBURY. PA.—After 35 years in exbi

tion. Warren C. Girton has resigned asiii

trict manager in charge of 12 theatre (

the Meco Realty Co. circuit, includlng'ti

local Rialto. Too young to retire, GirtoiTJ

pects to announce his new business ph

which he said would have a Sunbury ti

point, following a vacation with his fai,l:

Meco is successor in this area to Coi;"!

ford Amusement Co., with which Gi.0

started as manager of the Williams ir

Capitol in 1929. In 1934 he was iP

pointed manager of Comerford's newly li

Capitol in Milton, remaining there i)t

1949, when he came to Sunbury for the r;

time, serving until 1954 as manager ofli

Rialto. From 1954 to 1957, he was bac i

Milton as manager again, but returned 'r

to stay in 1957 when he was appointedji

trict manager for the circuit.

Closes Egg Harbor Theatre


munity no longer has a motion pU 1

theatre, the Colonial having been cJe

permanently early this month by the ciw

of the same name. The circuit is headelb

Alvin Frank, who also does businessa

Hammonton Theatres and operates scj'l

drive-ins in southern New Jersey.

E-6 BOXOFFICE :: August 31, *6

; been

. 4

. . Film

. . Enjoying

. . Ernie


e Oxford Theatre, Little Falls, which

opened in 1925, closed its doors AuhusI

for Kood. Leased by Stanley Warner

ce 1950. the Little Palls landmark has

n purcha.sed for well over $75,000 by

adjacent Passaic County National

Ilk. which plans to demolish the struce

and erect a drive-in banking branch

additional parking facilities on the site.


? 950-seat house was closed for several

nths on two different occasions in the

ly 1950s due to decreasing attendance.

In 1956 it was forced to revert to a


manent weekends-only policy. The

iiager of the Oxford since June 1963

Carl Jablonski of Jersey City.

3 has now been appointed a relief manr

with SW.

lanley Warner a.ssistant zone manager

ly Williams and his wife Sue attended

TOA convention at the Concord Hotel

Slaniesha Lake. N.Y. . vacais

were John Stanek. manager of SW's

t-run Branford. Newark, and Larry

anese. manager of the Warner. Harri-

. Assistants Al Spychalski and Hamil-

Joncs. both of the Branford. covered

li houses. Ed Nalwejko. a.ssistant at the

al. Bloomfield. subbed at the Oxford,

le Falls, while manager Carl Jablonski

ationed. Relief man. Jerry Littenbcrg,

in at SW's Oritani. Hackensack. while


iiager Murray Spector was on vacation,

urning from an enjoyable stay at Wildr,

N.J., was Gerry Hazell. assistant at

lian's Bellevue. Upper Montclair.

he Majestic, Paterson. that city's only

nish-film house, has eliminated daily

tinuous performances starting at 1 p.m.

reverted to 6 p.m. openings. Monday

DUgh Friday, and continuous on Saturand

Sunday. In addition, the tlieatre

;ures a live stage show once a month

Plans to erect a 2.000-.seat theatre on

in Paramus near the Garden State

'PPing Plaza, to be operated by Stanley

rner. have been announced. Construc-

1 is expected to start before the end of

tember . star John Ireland and

an Krasnowmowitz. Miss New Jersey,

)ed the Linwood Theatre in Fort Lee

brate its first birthday recently by apring

together at the theatre and cutting

irge birthday cake in the lobby, which

r was served to the patrons. Managing

Linwood is Mrs. Ronnie La Vasseur.

Cleopatra" closed August 30 at the

evue Theatre. Upper Montclair. foling

a successful 11 -week engagement

•e. It will be replaced by "Becket"

ch opens September 2.

s Rome Strand Theatre

OME. N.Y. — The Strand Theatre,

cd several months ago. has been pursed

by Elias J. Nickey. who also owns

Montgomery Ward & Co. building

:h adjoins the theatre on the east.

Pittsburgh Losing

Two Big Theatres

PITTSBURGH Two major tlleatres in

this metropolitan area ai'e closing, one

of them definitely forever.

Stanley Warner is abandoning the once

de luxe Rowland at Wilkinsburg. The building

has been sold, to a purchaser not yet

named, with the stipulation that neither

the building nor the site be used as a


At the same time. United Artists Theatres

has given notice that it will shutter

the Penn Theatre, the top showcase in

the downtown Golden Triangle for many

years, come September 30 when the lease

expires. S. M. Hassanien, UA Theatres

executive, said Pittsburgh's "extremely

high taxes, amounting to $2,000 a week

for the Penn," was a major factor in the


The 1963 tax figures are: city, $40,466;

.school. $21,627: county. $13,365; water and

sewage. $2,873; mercantile. $2,330, plus

other levies. Frank Trohaugh. realtor, said

the total levy on the Penn Theatre real

estate is $101,427. In addition there is

the city amusement tax. which amounted

to $68,126 in 1963.

"A recent survey we made indicated

real estate taxes on the Penn Theatre

are the highest in the country." said Trohaugh.

head of the Donovan Co.," amounting

to over $35 a seat. The highest corresponding

figure we could find on a

Broadway theatre in New York City was

$24.16 a seat." He stated that the local

theatre's experience is "another example

of the detrimental effect high taxes are

having on downtown properties."

Theatre owners have been urging the

city to drop or reduce its 10 per cent

amusement tax. arguing that it has put

them in an unfair competitive situation.

The Penn Theatre, opened in 1927 by

Loews, was leased several years ago by

United Artists Theatres.

The Rowland has been losing money

in recent years. The SW circuit has sought

in vain to get the tax assessment reduced.

The Rowland, constructed 54 years ago

in grand style, was the favorite of its

builder. Richard A. Rowland, pioneer in

exhibition and distribution, and James B.

Clark. Rowland formed the old First National,

which became Warner Bros., and

Alco. which became Metro, then Metro-

Goldwyn-Mayer, and other companies. A

Wilkinsburger. he made his headquarters

here for many years.

The Rowland Theatre had opposition

from independent exhibitors from time to

time but the circuit acquired them or they

eventually had to close for lack of product,

lack of business, etc.

Wilkinsburg. the second largest borough

in Pennsylvania, will be without a theatre

when the Rowland closes.


[oM-ph B. lianna. 68, a Filmrow booker for

53 years, died after an illness of three

weeks. He started in

the film business in

1911 with his brothor-in-law,

the late

Walter C. Thomas.

After two years of

Army .service, he

joined 20th-Fox as

booker and was head

booker there when he

resigned to go with

Cooperative Theatre

Service, where he remained

Joseph Ilanna

until h i s

death. Surviving are

his wife Helen, a daughter Shirley


with more exhibitor subscribers

because it publishes . . .

MUKb Local

and National News

lYlUKb Booking


lYiORc Showmandising Ideas

WlUKt Operational


MUKc Equipment and Concessions Tips


Convention Coverage

MUKb on all

counts that count most

—read and rel'md on by MORE Theafremen

than any other film trade paper in the world


E-8 BOXOFFICE :: August 31, lH


WO WB Writer Deals;

;ek Cavalry Song

lOLLYWOOD—Two new writing deals

olving upcoming productions were aninced

by Warner Bros. Jerry DeBono

1 write a treatment on "An American

•am." the new Norman Mailer novel,

ich ran serially in Esquire magazine, to

Ich Warners recently acquired screen

tits. John Mantlcy was signed to do a

ish job on "My Blood Runs Cold," the

lliani Conrad picture scheduled to fol-

I his just-completed "Two on a Guil-


Director Harold Young will direct and

)duce his own screenplay. "Lupita." with

ning tentatively set to begin in the late


jeorge Purth. Universal-TV contract

ir, was chosen by executive producer Edird

J. Montagne for the starring role in

Iv Son, the Egg," episode of Universal-

Vs Broadside, which starts filming this


"Gary Owen." the regimental song of

e U.S. Seventh cavalry, once under the

nmand of General Custer, will be the

using musical theme of 20th-Fox's superventure

drama. "The Day Custer Fell."

rmission is now being sought from the

jsent commander of the Seventh cavalry

use the song, the lyricist and composer

which, according to producer David

eisbart. are not Ascap.

No changes have been made in

»ns for "Say It With Music" produc-

)n despite a story appearing in local

ipers that the production had been deyed

until 1965. Arthur Freed said

iginal schedules haven't been changed,

id Leonard Gersh had been connected

(Hollyicood O/lwe—Suite 320 at 636? Hollywood Blvd.


ith the production from its inception,

ot only will new Irving Berlin songs be

but his old ones are part of the pro-


"While we haven't given out any


imes of stars, we have been dickering with

any top names, and will make this anjuncement

when the time is ripe," said

reed. "Specifically, I deny that there has

en any delay in production plans for this


•ePatie-Freleng Expands

HOLLYWOOD—DePatie-Freleng Enterrises,

which broke into prominence with

le animated introduction to "The Pink

anther." has added 47 animators to its


)XOFFICE August 31, 1964

Columbia Gives 'Surf

So. California TV Push

LOS ANGELES — Columbia got broad

penetration of the southern California

market Tuesday night 1 25 1 for the multiple

opening Wednesday in this area of "Ride

the Wild Surf." through sponsorship of an

hour and a half television spectacular.

Eight commercials on "Wild Surf" were

spotted on the taped telecast by station

KHJ from 6 to 7:30 p.m. of the surfing

world classic, the Malibu Surf riders invitational

event at Malibu Beach. In addition,

Susan Hart and Peter Brown, two of the

"Wild Surf" stars, apepared at the surfing


The video taping incorporated scenes of

an airplane towing a banner reading. "See

Ride the Wild Surf in Citywide Theatres."

The plane covered all of the beaches from

Malibu to Zuma Beach. Thousands of

teenagers, who usually attend the surfing

championships, were exposed to the lowflying,

bannered plane. In addition, various

playdate credits were cut into the


KHJ-TV advertised the surfing event

and its tiein with "Ride the Wild Surf"

on the television pages of all three metropolitan

Los Angeles newspapers and 14

area newspapers. KHJ also announced the

event several times daily on various


'Sexy Magic' to Minerva

LOS ANGELES—Tony Fantone. Minerva

Pictures, will distribute "Sexy Magic" in

this country under an arrangement concluded

with Fulvio Lucisano and Italian

International Films, who produced the

film with Enrico C. L. Putatto. Fantone

said he will operate under a new distribution

firm with Jim Hope, brother of Bob

Hope, and will announce plans for an additional

list of product during the next

few weeks.

To Plug 'Cheatin' Heart'

HOLLYWOOD—After participating in

promotion activities for her two MGM pictures.

"Looking for Love" and "Your

Cheatin' Heart." Susan Oliver returned to

Hollywood to join George Hamilton, who

also stars in "Heart." for western exploitation

projects for the screen biography of

country-western singer Hank Williams.

Sam katzman produced and Gene Nelson


Sidney Picker Marries

HOLLYWOOD—Sidney Picker. Mirisch

Corp. executive, and Ann Peck were married

on Sunday i23) at the Beverly Hills


3 More Committees

Named by Art Freed

HOLLYWOOD—Three additional special

committees of the Academy of Motion Picture

Arts and Sciences have been named by

Arthur Freed, president, bringing to 16

the number of groups organized to date.

They are:

Foreign language film awards—Roy C.

Metzler. chairman: Louis Blaine. Macdonald

Carey. George W. Duning. Rudi A. Fehr.

Ely Levy. Luigi Luraschi. Don Prince. Carl

Schaefer. Edward Schellhorn. Geoffrey M.

Shurlock, Harry Tytle, Robert M. W. Vogel.

Scientific or technical awards—Gordon

E. Sawyer, chairman: John O. Aalberg.

Walter Beyer. Daniel J. Bloomberg. Merle

Chamberlin. Farciot Edouart. Ferdinand L.

Eich. Glenn Farr. Jack P. Foreman. Alexander

Golitzen. Roland Gross. George R.

Groves. Sol Halprin. Wilton R. Holm. William

Hornbeck. G. Carleton Hunt. Ub

Iwerks. Emile Kuri. Hal Millar. Hal Mohr.

James C. Pratt, Charles Rice. Norwood L.

Simmons. Sidney P. Solow. Charles Sutter.

Bryon Vreeland, Waldon O. Watson. William

L. Widmayer.

Sound branch executive committee

Waldon O. Watson, chairman: John O.

Aalberg. Robert O. Cook. James P. Corcoran.

George Dutton. George R. Groves,

Fred Hynes. Franklin E. Milton. Charles

Rice. Gordon E. Sawyer.

New Writer John Gamble

Signed by Youngstein

HOLL'YWOOD — Producer Max Youngstein

has signed new writer John Gamble to

develop his original screenplay. "Savage

Pilgrim." story of the American Indian, as a

feature for Columbia release.

Gamble recently sold his first screenplay,

"The Touching and the Not Touching," to

independent producers Randall Hood and

Adam LaZarre.

Dale Robertson to Durban

HOLLYWOOD—Dale Robertson has gone

to Durban. South Africa, where he will

star in "Coast of Skeletons." an underwater

diamond mining film which is being

produced by British Lion and Constantine

of Germany. British actor Richard Todd

will star with Robertson, with Elga Hender.son.

Mary Ann Koch and German actor

Hans Drache. Herb Brenner of GAC here

.said the budget is around $500,000.

Sullcm-Worth to Desilu

HOLLYWOOD—Arne Sultan and Marvin

Worth have been signed by Desilu to

write and produce TV series.


. . . Fleas

. . . Rose

. . Beatles

. . Seen




. ."Mondo

. . Don

. . Syufy




The international film showcase exists,

right here in the center of the Pacific.

The Varsity Theatre, just off the Univers;ty

campus, and tlie East-West Center is

offering Hong Kong's "The Lady General

Hua Mu-Lan." starring Ivy Ling Poh. "best

actress of the year" choice of the recent

11th Asian Film Festival at Taipei,


The downtown Princess' big attraction

this week is the made-on-location-in-

Hawaii Japanese film, "Bon Dance in

Dreamy Hawaii," featuring many local

"characters." The Filipino movie, "Cavalry

Command," coproduced by Santiago and

Romero of Manila and an independent

American company, is currently playing

the lower lialf of double bills.

Open'ng next month at the Queen is the

Italian "To Bed ... Or Not to Bed," the

British "The Small World of Sammy Lee."

the Swedish "The Swedish Mistress" and


The huge success of the "teen-preem"

matinee at the Princess is now matched by

another smashing go. Consolidated Amusement

Co. did "yeah, yeah, yeah" business

wi':h a "teen-preem" matinee with the

B3atles' "A Hard Day's Night."

"A Shot in the Dark" was holding for a

fourth week at Kuhio while "Marnie" stays

for a second. Cinerama's "Circus World"

was swinging along in its ninth week and

"Bikini Beach" was held over for a second

week and moved for a third week's run.

The Japanese "Unholy Desire," a new film

from director Shoei Imamura ihis prizewinning

"In.sect Woman" currently is

playing US. art houses) was pulling big

money for a second week.

The 1,200-seat Palace Theatre, a unit of

Royal Theatres' multiple first-run setup

changes picture policy and management

late this fall. Noboru Furuya of the Nippon

Theatre and the Shochiku Co. of

Japan will lease the Palace for first-run

exhibition of Shochiku films and Japanese

stage shows. The presently located Nippon

Theatre is one of the "victims" of a re-

As a screen game,

HOLLYWOOD takes top

honors. As a box-office attraction,

if is without equol. It has

been a favorite with theatre goers for

over 15 years. Write today for complete details.

Be sure to give seating or cor capacity.


3750 Ooklon Sf. * Skokic, lllinoii


development project which will also close

down the Asia Theatre and the Kokusal


The de luxe Wakiki Theatre is undergoing

a face-lift to fit in with the changing

patterns of new buildings being erected in

its immediate neighborhood.


Paramount chief George Weltner. Bob

Goodf ried also from



Breen, Bob Conrad and Steve

, Bobby

Allen increased

the population of picture people in


According to Toho Co. management in

Honolulu, William E. Cole, Seattle, has been

appointed United States representative for

their Nichion projection and sound equipment.

A 16-man group of Japanese film

tradespeople toured key cities to study theatrical

facilities and equipments. Hosted

by Nichion, Honolulu was their first stopover.

Bob Helm, former West Coast theatreman,

is now vice-president and assistant

general manager of the Consolidated

Amusement Co. of Honolulu.


gen Blue, the comedian, heads a revue at

Bimbo's 365 Club . on the

marquee of the Hub Theatre— "The Rumor

the Beatles Will Appear Here Is Not True

Maybe . NO."

Charles P. Leonard and wife, Carson

City exhibitors, and Regina Perry, who

has the Yerington Theatre and Stage

Ci-est Drive-In at Yerington, were in town

several days booking and buying, and celebrating

the Leonards' wedding anniversary

Gibbons Moro, who came to

Hollywood in 1914 and played leading lady

roles for J. Warren Kerrigan, died recently

in Berkeley.

"Cleopatra" was to open a popularprize

limited run at the United Artists

Theatre September 2 . . "Becket" will


open at the Royal September 9 . .


Harry Haustein, Paramount manager, and

family were vacationing in southern California

. . . Clint Mitchem, AA booker,

wife left on a vacation trip . . .


Mrs. Wayne Byrne, president of the Peninsula

Volunteers, sponsor of the "My

Fair Lady" premiere, reports the response

to notices on the benefit opening has

been overwhelming.

Sherrell Corwin, president of North Coast

Theatres, has announced several local promotions.

H. G. "Bud" Tapper, with the

United Artists Theatre for some 15 years,

has been appointed city manager handling

the Esquire and United Artists theatres,

succeeding Robert Broadbent, who assumes

a similar post in Santa Barbara. Assistant

manager of the United Artists Harry Morgan

has been upped to manager.

Ground was broken for the Fairoaks Auto

Movie in Sunnyvale by United California

Theatres. The 1.110-car project is scheduled

for an early November opening .

The Oakdale Theatre, closed for some time,

has been leased by A. T. Cruz of Huron.

He will also continue to operate his Huron

showplace . Folsom, operatoi'o:

the Corcoran Theatre, has bought the p.

ton Theatre. Sonora . Enterpie

will move soon to a new location at 9i

Turk St. The second floor will be occu e<

by Warner Bros, exchange. Columbia c

tures is moving into the Fox Warlh


Roy Evans, United Ai'tists supervise; o

theatre operations in the Los Angeles a-a

was in the city on business with ^cl

Dobbs and staff . . . Stefanie Powers W8ii

town to talk about "The NEW Interns a

a luncheon at Orsi's. The Columbia c

ture opened at the Paramount Theatre [

day 1

1 One of the many affairs r

ranged by Camille Barnes was a coclii

party at Earthquake McGoon's to re

Ken Murray, in town for the northern Cli

fornia premiere of his "Hollywood Hn

Movies" at the Fox Warfield.


H bout 100 persons were turned away f.t

the special Saturday morning '2

showing of the Beatles' "A Hard D/'

N'ght" at Frontier's Kimo and State e

atres, each seating about 1,000. The 'i

opened a regular run on the 27th ath



A group of 25 Navajo Indians from h

Gallup area will be flown to Holly\



1 24

I Washington—

I Colorado—


. . . Allen

. . John

. . Sam

. .

. .

[guana/ 'Dark' Tie

Li 275 for LA High

LOS ANGELES—First-run grosses connued

high for the second consecutive

eek. A strong opening for "Behold a

lie Horse" grossed 300 per cent, while

gorous business was done by a number

"Shot in the Dark" and

Jlght of the Iguana" shares LA leaderilp

with 375.

(Average Is 100)

Idwin, El Rey—Good Neighbor Sam (Col),

3rd wk 120

v«rly— Behold a Pole Horse iCol) 300

intse—The Carpetbaggers (Parol 12th wk. .. 200

wromo— It's a Mad, Mod, Mad, Mad World

(UA-Cincramo), 42nd wk 290

>5t Worrcn's, Wiltern— Honeymoon Hotel

(MGM) 95

rtJlior>— The Unsinkoble Molly Brown !MGM),

« Arts, Vogue— A Shot in the Dork (UA),




jr Star, Los Angeles, Loyola, Village

Scvtnth Down (UA)


)heum—A Hard Day's Night (UA), 2nd

llywood, Hillstreet— Bikini Beach (AlP) 150

Itywood Paramount The Night of the iguona

;MGM), 4lh wk 375

State—The Killers lUniv) 105


lo—Seduced and Abandoned (Embossy),

2nd wk 185

oic Holl—Los Tarontos (Emerson) 140

ntoges—Cleopatra (20th-Fox), 62nd wk 130

imer Beverly Becket (Paro). 23rd 110


imer Hollywood How the West Was Won

[MGM-Cineramo), 79th wk 295

Ishire— Bedtime Story Univ), 225

2nd wk

lamie' 275 Best Percentage

Good San Francisco Week

SAN FRANCISCO— Boxoffices were dog

a steady and good business throughout

e city as the week developed. "Marnie"

,d a fine opening day and an outstanding

St week at the Golden Gate Theatre,

rood Neighbor Sam" held up to 150 per

nt in its fifth and final week at the

ix-Warfield, where for Tuesday i25i Ken

array's Hollywood Home Movies Show

vance sale was very good.

ly—A House Is Not a Home (Embossy),

!nd wk

1 00

bossy—The Patsy (Paro) 1 50

:-Worfield—Good Neighbor Sam (Col),

wk >th 150

den Gote Marnie (Univ) 275


kin Major Barbara (Ellisl

tro— Yesterday, Todoy and Tomorrow

Embassy), 13th wk 150

SIC Hall The Grand Olympics (Times)

wk ird 150

iheum— It's a Mod, Mad, Mad, Mad World

UA-Cinerama), 37th wk 550

omount Robin and the 7 Hoods (WB),

wk Ith 100

sidio The Servant (Landau), 9th wk 100

'Ql—A Hard Doy's Night (UA), 2nd wk 150

ge Door—A House Is Not a Home (Embassy),

wk !nd 275

Francis— Honeymoon Hotel (MGM) 100

ted Artists— Becket iPara), 13th wk 90

>ue— Craiy Desire (Embassy) 75

eppard in Third Day'

HOLLYWOOD — George Peppard has

en signed to star in Warners' filmizain

of "The Third Day," by president

ck L. Warner. Just published novel is

Joseph Hayes who also screenplayed

ntemporary drama laid in New England,

irrently Peppard is in London costarring

th Sophia Loren in Carlo Ponti's produc-

—Sammy Davis jr. will

leave the Clifford Odets "Golden Boy

Broadway play to appear with Elizabeth

Taylor and Richard Bui'ton in Martin

Ransohoff's production of "The Sandpiper."

The schedule of filming was altered

by director Vincente Minnelli to use Davis

on the four days when the show gets ready

for its move to Broadway from Boston.

California's Big Surf country close to Carmel

is the area where the film will be


Lloyd Rosamond Dies

LOS ANGELES—Lloyd Rosamond. 54.

an associate producer of 20th-Fox Television's

"Peyton Place" series, died Monday


of a heart attack. A veteran of 28

years in the industry. Rosamond had

worked closely with Fanny Brice on the

development of her famous Baby Snooks



IA70.MPI members gathered at the home of

the Lloyd Owenbys Saturday i22i to

enjoy a Hawaiian luau, which is planned

as an annual affair. Prizes were awarded

for the best Hawaiian costume. The following

Saturday, on the 25th, the group

met at president Barbara Dye's home in a

monthly business meeting . Weston,

producer of "One Potato, Two Potato," reports

the picture will open September 4 at

the Beverly Canon Theatre in Beverly

Hills and the downtown Orpheum.

Negotiations were conducted with Carl

Peppercorn of Cinema V. who holds U.S.

distribution rights.

Robert \V. Selig, vice-president of theatre

operations for National General Corp., is

Len Schwartz. Pacific Drive-In Theatre ad

department, and his family returned from

a trip to New York and the World's Fair

V. Martini, vice-president dircc.or

of Sports Programming for Theatre

Colorvision. returned from an eastern

business trip.

Jules Gerelick, general sales manager for

American International Pictures on the Pacific

coast, was back from Seattle and

Port'and where he conferred on "Bikini

Beach" with manager Bob Parnell ... An

AIP tenth anniversary booking drive drawing

was held at the local office. First

prize went to Leo Molitar of the American

Theatre. Newhall, Calif.: second prize went

to John Lewis of Harry Nace Theatres.

Phoenix, and third to Jim Jannopolis, independent

theatre booker. Los Angeles.

Dale Gasteiger, Roadium Drive-In Theatre

Gardena, was on the Row booking and

buying . Simes, ad head of Statewide

Theatres, vacationed in Mexico City.

Vic Dunn pinch-hit for him. Dunn is manager

of the Crest Theatre in Westwood .

Sam Kestenbaum. manager of the Monica

Theatre, returned from a vacation spent at

Lake Tahoe and Las Vegas . . . Harvey

Brown has been named manager of Statewide's

Colorado Theatre in Pasadena .

The Spanish Picture Exhibitors Ass'n will

meet in Los Angeles September 22.

Added to "S'ynanon' Leads

HOLLYWOOD—Stella Stevens and Alex

Cord join Eartha Kitt in producer-director

Richard Quine's Columbia release "Synanon."

They will team in the romantic

leads. September 8 is starting date.


8"x,in" $1S00

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Denver Shipping & Inspection Bureou, Denver—Acomo 2-5616

XOFFICE August 31, 1964 W-3

Investment Opportunity

A dozen years from now these boys will

be riding

trail for real—herding cattle to help feed your children.

Till then, how much patience and love and planning

must go into their training? How much effort

into keeping our society free and our economy

stable, so young people can develop into responsible,

productive adults?

You have an investment in these boys. To protect

it, you can join with other leading American

businessmen to promote the Treasury's Payroll

Savings Plan for U. S. Savings Bonds. The Treasury

Department's Plan helps to encourage the habits

of self-reliance and thrift we so need in all our

citizens ... it helps us maintain that love of individual

liberty which is basic to the well-being of

our nation.

When you bring the Payroll Savings Plan into

your plant when you encourage your employees

to enroll—you are investing in the young people

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You are investing in all the ranchers and herders

and farmers of America's tomorrow. In America's

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Don't pass this opportunity by. Call your State

Savings Bonds Director. Or write today directly

to the Treasury Department. United States Savings

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In your plant... promote the PAYROLL SAVINGS PLAN for U.S. SAVINGS BONDS


The V* S. Government does not pay for this advertisement. TJte Treasury Department thanks^for their patriotism^ The Advertising Council and thb magazine.

W-4 BOXOFFICE August 31, :6'



Ihol in Hie Dark'

gain 250 in Loop

;HICAGO—Monday and Thursday eveg

shoppers helped keep business in


3P theatres up to par and. with hold- ,^mMC

•rs predominant, percentages were re-


ted by manayers as "normal." "A Shot

^k.*!^* liCMVx^l

the Dark," in its second week at the

iCmvi »^^ ^U?'

ited Artists Theatre, outranked every- J^P^* ^"C WC'^

ng else with 250 per cent, a repeat of

^%IA\w\ W^ „ H,'"'"^*

first week's business. "Marnie." only

1S\ »^^V.nv /IM: ""*^ cAiThf

vcomer in the Loop, produced 180 per

,TTfp4N^'^^ ![, vlhU*

,t in its initial opening at the Chicago ^

JV/'" ,.^ , k.irt htS'^^^

eatre. "It's a Mad, Mad, Mad, Mad rwK'rtO'^^

jrld' kept up its "mad" business pace ^W

the neighborhood houses and drive-ins.

lack Like Me" also was a strong leader

outlying areas.

(Average Is 100)

negie Cortouchc (Embassy! , 2nd wk 165

:ago— Mornie (Univ) 1 80

frno Seduced ond Abandoned (Cont'l),

id wk '*5

Me. Loop— Ycsterdoy, Todoy ond Tomorrow JOHN ASIILKY HELPS rROMOTE SATURATION—John Ashley, who is

/!cto"^ircu$ *Worid (Bronston-Cineromo), featured in "Bikini Beach" for American International Pictures, is shown on arih

• '35 rival at Kansas City's Municipal Airport for personal appearances to promote the



m'°'^^''V^''*"* "'""V 175 film's saturation showings. The models standing with him also helped attract

,cc—The Unsinkoble Molly Brown (MGM), attention in a parade through Kansas City streets.

' 0th wk °5

sevelt—The Killers ,Univ), 3rd wk i25

Updated Chicago Carnegie


3ds—The Masque ot the Red Deoth (AlP); Plrmc: SnrfKP^nPrfrf* SPFIP^

Hock Sobboth (AlP), 2nd wk 150 r-lUll& QllUKeS^eUl tS OCllCS

CHICAGO—The Carnegie Theatre on

re Beatles' Booking Builds the near north side, owned by Oscar Broteir

Film to 220 in KC

man, has been operating continuously de-

. , spite the upgrading activity which gives

KANSAS CITY - After a spectacular

^^^ ^^^^^^.^ ,^^^, ^^^.^^^^^^^ new lobby furdweek

opening at five theatres, the

.^jg^ings and a new concessions counter,

atles' "A Hard Day's Night went on to

^^^ ,^(^^^, ^^^ ^^^ ^.^^^.^^. ^^ ^ spacious

220 first week, the highest gross per-

^^^^ g.-acious livingroom, offering all the

itage in the city. The Beatles screen

^.^.^f^rts of home, plus top movie fare.

:cess here was bolstered by public inj^^^

Butkovich. who has been garnering

est reaching fever pitch after announce-

^ ^^^^^^ week-to-week patronage with

•nt was made Sunday 23 A s


go^^ething different in promotional ideas

ner Charley Finley had succeeded in

^.^^^^ assuming the post of manager, has

3king the famous foui-some for personal

^^^ ^^-^^ ^ portion of the lobby for sitpearances

at Municipal Stadium Sep-

^q^-^^ coffee service

nber 17 for $150,000, a record for a one-

Butkovich is. through the media of

!ht engagement. printed pamphlets, alerting his patrons


to a festival of four films, October 9 to

Riverside, Engiewood, Boulevard, Fairway November 5, honoring the 400th anniverkHordDoy-s

Night (UA) ....^... 220


g ^j ^^le birth of William Shakespeare.

3tre Its o Mod, Mod, Mod, Mod World -ti i. i. i.i- .en j

jA-Cineramo), 36fh wk 175 "Henry V Will Start the series, followed

K^Tom JonM (UA-Lopert)


27fh wk 150


"Julius Caesar," "Romeo and Juliet"


and "Hamlet.

. ,. c.


»- i *



for four perkhiii—



The Killers


, t

zo. Neighbor Sam (Col), 4th wk.

Lorno (SR), 2nd wk ........ 50 fomiances 1 are being sold at the Carnegie

y—The Unsinkoble Mo y Brown (MGM , 5th wk. 175

, ,,. , ,»c i t

Jwn-The NEW Interns (Col); Pol Joey boxoffice for $5, making a savings Of

Col), reissue, 3rd wk 100 $2.20 over regular admission.

The Carnegie suspended the showing of

House Is Not a Home'

"Cartouche" for one evening for a special

preview of "Mediterranean Holiday" hosted

5 at Indianapolis Loew's

by Bob Allen of Continental Distributing

INDIANAPOLIS—Business was moder-

Corp. Exhibitor representation filled the


;ly good at all first-run theatres here.

House Is Not a Home" opened satisrtorily

at Loew's and "Island of the Blue

ilphins" attracted a brisk family trade

the Circle.

:le Island of the Blue Dolphins (Univ);

lullet for o Bodmon (Univ) 150

uire The Hustlers (20th-Fox), 110


•ana— It's o Mod, Mad, Mod, Mod World

UA-Cinerama), 1 Hh wk 165

ws—A House Is Not o Home (Embassy) ...175

ic Yesterday, Todoy and Tomorrow

Embassy) 1 25

)medY Charms Columnist

WINSTED, CONN. — Theodore Vaill,

inaging editor of the Winsted Citizen,

voted a portion of his daily "Here 'n"

lere" column, to reminiscing about mo-

)n pictures after viewing 20th-Fox's "30


of Fun" at the Cuddy Strand.

Vogue in Indianapolis

Completes Renovation

INDIANAPOLIS—Kenneth Croft, manager

of the northside Vogue Theatre, completed

an extensive remodeling program

with the addition of a new air-conditioning

system. The renovation program, extending

over the past year, includes a modern

new front, redecorated lobby, concessions

area, lounge, rcstrooms and new full-depth

foam cushion seats.

The Vogue has stepped up first-run activity

in combination with other de luxe

neighborhood and outdoor theatres this


Theatre Innovalions

NAC Panel Subject

CHICAGO — Spiro J. Papas, exhibit

chairman of the National Ass'n of Concessionaires

Industries Tradeshow to be held

September 28-October 1 at the Conrad

Hilton Hotel, has invited firms which will be

exhibiting to join a panel of speakers on

October 1 to participate in "What's New

in the Market Place."

Purpose of this feature, said Papas, is

to fully acquaint concessionaires and theatre

owners with new equipment, products,

services and other innovations currently

being introduced.

In a letter to the tradeshow exhibitors.

Papas stated: "With theii- sights trained

on the progress of the industry, it is evident

that equipment manufacturers, purveyors

and suppliers are most knowledgeable

when it comes to introducing new

items and innovations that are likely to

benefit everyone concerned by their evaluation

of such items."

He further pointed out that such a personal

evaluation of any new items by exhibiting

firms will serve a very useful and

constructive purpose, as the October session

is being entirely devoted to equipment

and products that will do a better job

for concessionaires and theatre owners.






^^ Wow.' - Ihe Only ^^


5^ XR.171 Peorl • Repels Dust


trc Equipment Supply Deoler:

Export— Amity lnterr>alionol Distributors

|tichi ITICHNIKOTE CORP. 63 Scobring St., B'klyn 31, NY.

)XOFFICE August 31, 1964 C-1

. show,

. . Martin

. . Roy

. . now

. .

. .

. . . Mel



John Ashley, handsome young actor, who

is featured in "Bikini Beach," American

International Pictures release, was in

Kansas City several days last week for personal

appearances to promote the film's

satuiation opening. In addition to personal

appearances at various theatres playing the

picture, Ashley appeared on radio and TV

shows. He was on WHB's Don Armstrong

TV Channel 9 and Plaza III, the

WDAF show. A cocktail party was hosted

by AIP Tuesday



; City,

I out



. . Andy


. . . The

. .

Ireakfast Kickoff

t WOMPI Session

'I'lU' latest iL'lea.se fiuin the


Louis WOMPI convention headquarters

ails an ambitious program of events

September 19. Convention chairman

ace EuKelhard said the Saturday mornwill

feature an 8:30 breakfast

norint! president Mary Heueisen. Kan-

and all past international prcsints.

This salute to the leadership is

jiisored by the Kansas City WOMPIs,

ided by Patricia Pierstorff.

\t 9:30 a.m. the WOMPLs will assemble

the Chase Club to consider club busiadjourning

at noon for a limcheon


d entertainment program hostessed by


St. Louis club, headed by Marge Cols.

Following luncheon festivities, the

siness session will be reconvened.

\t the installation banquet at 7:30 p.m.,

be emcecd by Edward B. Arthur, Arthur

terprLses, St. Louis, U. S. Senator Stu-

Symington will speak. He will be iniduced

by Frank Plumlee, MITO prcsiiit,

Farmington, Mo. Msgr. James Johnn.

Immaculate Conception Church, St.

will offer the invocation,


rhe banquet will be preceded by a cock-

1 hour hosted by Arthur Enterprises

d St. Louis Variety Tent 4, Joseph

npkins, chief barker.

Satuiday's closing activity will be a 10

n. coffee saluting the new slate of innational

officers and sponsored by the

ronto club led by president Florence


nimation Titles Due

40LLYWOOD — DePatic-Freleng Enterses,

live-action and animation firm, has

n signed to title two films for United

;ists. The firm begins on "Hallelujah

ail," for producer-director John Sturges,

1 "How to Murder Your Wife" for pro-

:er George Axelrod and Gordon Carroll,

crnied to Board of Ascap

MEW YORK—The board of directors


; American Society of Composers, Au-

Drs and Publishers has named Louis

eyfus, president of Chappell & Co., to

the unexpired term on the Ascap

ard of his late brother. Max, who died

ly 12, according to Stanley Adams, Ascap


Greater Indianapolis Co.

Headquarters at Circle

INUIANAPOLl.S l\v (iiiL,!,! Iiidiaiiapolis

Amu.semenl Cn lias clu > il.s Ihnd

floor offices in the Indiaiiu Ihratrr Building.

General Manager E. J. Clumb now

is managing the Circuit Theatre and supervising

operation of the Indiana and Lyric

from there.

Johnny Stearns, manager of the Lyric,

is handling advertising and publicity for

the group. Virginia Cook, formerly assistant

manager at Keith's, is now assistant

at the Circle. Greater Indianapolis

recently sold Keith's for an office building


Maurice DeSwert. manager of the Inciana

Roof Ballroom in the Indiana Theatre

building, has moved to a fifth floor

office adjacent to the ballroom.


Tules Jabluiiuw. vice-president of Mid-

America Theatres, left Saturday




via TWA jet to attend the joint annual

convention of the Theatre Owners of New

England and the regional Ass'n of Concessionaires,

a three-day affair at the

Mayflower Hotel in Plymouth, Mass. Jules

and his wife Carol, planned a post-convention

trip to New York City to take

in the World's Fair.


Eve Wasem, booker at 20th-Fox, has

sufficiently recovered to resume her duties

on a limited basis following a long siege

George Phillips, Realart

of illness . . .

Pictures, was in Springfield calling on exhibitors

Dietz, who formerly

headed a Filmrow buying and booking service,

is reported to be on the mend from

recent illness.

Tom Williamson, booker-buyer for

Bloomer Amusement Co., Belleville, is

showing marked improvement following

surgery ... A final happy health note

lists Charlie Goldman, pioneer exhibitor,

as hale and hearty and back on the job.

Co-starring with Sophia Loren in Paramount's

"Judith" are Jack Hawkins and

Peter Finch.


The Rialto Theatre, Fort Wayne, one of

the few surviving neighborhood theatres

in Indiana which features continuous

daily showings, celebrated its 40th anniversary

Friday i28). The 700-seat theatre

was built by James Heliotes in 1924

and has remained in the Heliotes family

ever since. James' son George has managed

the Rialto since its opening on Aug.

21, 1924. The assistant manager, John

Gater, joined the theatre about six months

after the opening and is still with the

operation. The opening movie was the

first-run Celebrated Players' "Woman to

Woman." with Betty Compson. Adults then

could receive a day's entertainment for 25

cents, considerably less than the price

for "Cleopatra," now showing there. The

theatre was remodeled dui'ing the early

1940s: a balcony, accommodating 300 persons,

was added without interruption to

the daily shows. The present marquee was

added about 12 years ago. During the 40

years, the top draw was probably the Warner

Bros' "Forty-Second Street." Playing

at the Rialto first run in Fort Wayne, it

was held over three w^eks.

The Irving Theatre, Indianapolis east

side suburban house closed for more than

a year, has been reopened by Louis Saba

Rivoli, also on the east side,

has been purchased, remodeled and reopened

by Forest N. Kraning. The Rivoli

was last operated by Cantor Amusements

and had been closed since 1961.

Harold damage, owner of the Fox Theatre,

is back after a summer vacation

ranging from Michigan to Florida, and is

preparing to reopen the Fox next week .

Visitors on the Row: Howard Little. Clayton:

John Micu. Al Borkenstein and C. W.

Becker, Fort Wayne: Charles Lane, Remington:

T. J. Arrington. New Haven, and

Harry VanNoy, Middletown.



"Everything jor the Theatre"

n Halpem to Filmways

HOLLYWOOD—Ben Halpern has been

Tied advertising and publicity manager

Filmways to assist Michael Mindlin jr.,

ector of advertising and publicity for the

;vision and motion picture production


Paramount's "Crack in the World" stars

na Andrews, Janette Scott, Kieron

>ore and Alexander Knox.



"xyin" $1S00 Per Thousand FOB Drt.

lU '•' (Minimum Order 1,000 •

«k ,i,h Order!


NO C.O.D.t 2310 Casj Defroif 1, Mieh.

Siari BOXOFFICE coming .

DS years for $10 (SAVE $5)

n 1

2 years for $8 (SAVE $2) Q

year for $5


These rates for U.S., Canada, Pon-America only. Other countries: $10 a year.







825 Van Brunt Blvd., Kansas City, Mo. 64124

XOFFICE August 31. 1964 C-3

. .

. . Reports


. . Joe


Tames Coston will be honored at a "King

For A Day" luncheon to be sponsored

by the Variety Club of Illinois, September

24. at the Pick Congress Hotel. Gold Room.

Jack Clark is luncheon chairman.

Fred A. Niles Communications Centers,

a Chicago-based film production studio,

has announced an alliance with Marketing

Concepts, Inc., New York City producers

of industrial shows. The agreement is expected

to make Niles more competitive in

the theatre market. The Niles studios,

which branched out extensively in the production

of industrial films, last year did

business estimated at more than $600,000,

with reported total sales in excess of three

million dollars. Marketing concepts has

sales of more than four- million dollars.

Mrs. Teresa Farley is office manager for

Stage Right Screen Renovations. The organization,

which set up offices recently

at 8254 South Anthony, is headed by John

Farley and Bob Morello, both experienced

in the full arts of stage rejuvenation .

Richard Stern of the Cinema Theatre announced

the arrival of his new son Scott.

This is the Sterns' second child.

Oscar Brotman and his wife welcomed






As A Low Priced


:; 1 ItAMK TliAIl.KIt Wilh STILLS .\nd

ol'l' .STACK VdllK. Only .«.IIIJ Kaih.


a new granddaughter, Carrie Weisner.

The parents are Roberta and Mitchell

The Tee and See Drive -In will

Weisner . . .

show the Beatles' picture, "A Hard Day's

Night." The showing is exclusive in the

Fox River Valley area, which is suburban


A schedule of 28 late-release Paramount

and MGM feature films will be shown

on WNBQ, Channel 5, (NBC-TV) starting

at 8 p.m. September 16. "To Catch

a Thief" inaugurates the series. Other

films to be featured through the 1964-65

season include Career, Julie, Detective

Story. The Catered Affair, Just for You,

The Rack, Green Mansions, Key to the

City, We're No Angels, Hot Spell, and Hell

Is for Heroes.

The Monroe Theatre scheduled the initial

openings in this area of "Ship of Condemned

Women. " Films appointed

Richard Stern to distribute the film in the

Barney Balaban

Chicagoland area . . .

visited here with his brothers, Harry and


Hermit Russell, head of Russell Films,

hosted two screenings for exhibitors in

the Chicagoland area— "Staggering" and

"Soft Skin" . coming into this

area from Texas and various areas in the

south on "Panic Button" indicate the film

is doing much better than par. When

Bernle Jacon was here a few weeks ago

on behalf of Gorton Associates, he received

glowing reports from premiere openings

in Atlanta. Russell Films, appointed

distributor in Chicagoland and midwest

areas, is setting up opening campaigns

for fall showings.

Louis L. Abramson, executive director of

the National Ass'n of Concessionaires, was

in Plymouth, Mass., to address the NAC

eastern regional conference held at the

Mayflower Hotel. While in the area, he

conferred with Edward S. Redstone, NAC


Let's Get Ready for Added Profits in 1965!




We Sell

LOCAL and NATIONAL Advertisers


Noiv on Re(>ultir Motion Pivtiire Film— Action — Color — Andio

Rrtisoniihle Rates tit Advertisers

No Monthly Payments— ALL PAIDLP Aveounts

Write or phone lor further details—JOSEPH BERCNSON, Manager


1325 5. Wabash Ave Chicago, III, 60605 Phone: WA 2 9533

president, regarding plans for the asscLtlion's

forthcoming annual convention kJ

NAC-TOA tradeshow at the Conrad jiton

in Chicago, September 28-Octobe'2

The Esquire Theatre on the near n^th

side is exhibiting oil paintings by Bevij

Haphe of Des Plaines in its Little Gai;-y

"Yesterday. Today and Tomorrow" is !ie

feature film.

Life magazine's movie review of e-

duced and Abandoned" was reprintecir

the Chicago Tribune in connection witl.tj

initial showing at the Cinema There

Richard Stern, operator of the near mtt

Cinema, who has a clientele following, e-

ported that "Seduced and Abandoil

fits well into his program of giving a-

trons a film with a theme of "somethf

different" in movies . . . Seventeen selei^

neighborhood and drive-in theatres lit

over "It's a Mad, Mad, Mad, Mad Woi'

for a third week.

Zev Braun, executive producer of it

Chicago-made film, "Goldstein," repojc

a deal has been made with Clem Perr:t<

distribute the pictm-e. Perry has ham.'c

such films as "Marty" and "Never or

Sunday" . Grossman, assistant imager

at the State Lake Theatre, is in 1.

exian Brothers Hospital for observatio

Randhurst Corp. Win,

Theatre Site Okay



zoning board of appeals has approveit

special use request by Randhiust Op

which will permit construction of a 6)-

seat motion pictm'e theatre at the Ralhurst

Shopping Center.

Site of the theatre will be south o:

Euclid street, immediately north of ,i(

shopping center's Wieboldt Store. 'ji(

theatre building will contain 10,750 fit

Prudential Circuit Buys

Five Wisconsin Theatres ,

From North Central Edition

MILWAUKEE—In another shufflings:

ownership. Prudential Theatres of fv

York has acquired the Garfield, Princes

Modjeska and Uptown theatres here .'.c

the Orpheum in Kenosha, according x

Joseph Zilber, president of Towne Reav

Zilber said the five theatres were tw

owned by Prudential, which previoio

leased them. He said the latest sale t>k

place July 23, with Prudential acquire

title to the properties from Badger Pr>erties,

a Milwaukee based organizatr

whose officers are associated with Tove

Realty's offices. Badger, in turn, accords

to the announcement, acquired the theal'^

in a transaction closed July 1.

Zilber earlier said his realty firm h^died

the negotiations for Badger Pnortics'

acquisition of the theatres from tc

local corporations which owned thii

originally. The five theatres also were j-

volved in a larger transaction in \9}

when an affiliate corporation headed g

Zilber acquired the entire stock of the P

Pox-Wisconsin circuit. 1

Susan Oliver plays a high school chjr

leader in Paramount's "The Dlsordep'


C-4 BOXOFFICE August 31. \'A

. . Mabel

W. Hammonds Wins C H A R L O TIE

P Atlanta Prize

XANTA W. W. lUiniinoncl of AlnWv.

Ala., owner of theatres in AlnWv

and Decatur, Ala., won first place

.tnerican International's Tenth Anniiry

Sales Drive and received a $100

igs bond. His name also goes into a

at AIP's home office in Los Anueles

a chance at winning a trip for two,

all expenses paid, to Hollywood for

n days.

cond place winner here was Mrs.

guerite Stith of Atlanta, buyer and

;er for a number of theatres, who was

irded with a $50 bond. Third prize, a

bond, went to W. W. Fincher jr., of

tsworth, Ga., owner of theatres in

.tgomery and Oxford, Ala., and Athens,


IP's Tenth Anniversary Sales Drive be-

July 22 and ran until August 18.

wings were set up at each exchange

Inesday il9i. Mrs. Nell Middlcton,

MPI president, made the drawings

and was presented a box of candy

limmy Bello. AIP manager.

nard Vaughn Top Winner

acksonville AIP Contest

\CKSONVILLE — Leonard Vaughn,

,er of the Lake Theatre, Lake City, was

grand prize w-inner of a $100 bond

rded by Charles King, local manager of

jrican International Pictures. Leonard's

18 was also placed in a hat as a poswinner

of a week's all-expenses-paid


ition trip to either Hollywood or New


drawing in King's office climaxed

''s tenth national anniversary drive.

drawing was conducted by Betty Petti-

IV of the Hazard & Fernandez law

1. Witnesses to the drawing were King,


salesman Al Svoboda, AIP booker

nard Adams and AIP clerk Renee

;ert. A total of 807 AIP bookings by

rida exhibitors provided an equal numof

chances at the drawing,

iianne Beasley of the local Floyd Thees

booking office won a $50 bond and

s O. Ray jr., manager of the Suburban

ve-In, Gainesville, won a $25 bond.


G. Enloe Improved

iALEIGH, N.C.—W. G. Enloe, former

yor and unsuccessful candidate for

te senator in the Democratic primary

s year, was in satisfactory condition at

X Hospital after suffering a blood clot

his left eye. He was to return home

in. Enloe was stricken about two weeks

3. The longtime Raleigh mayor is dis-

:t manager of the Wilby-Kincey circuit

eastern North Carolina.

'The Great Race" is being filmed by

irners in Vienna.

Ciiiiiiu'r .Mycrson of E. M. Loew's TheuUi'.s

out of Boston has appointed R.

T. Belcher of Twin States Booking Service

to act as his booking agent for the Fine

Arts Theatre. Asheville, N.C. Other new

accounts Twin States will handle are the

Laurens Drive-In, Laurens, for Jack Davis,

owner: Midway Drive-In, New Bern, for

P. G. Parrott, and the Dane. Denmark,

S.C, which has been taken over by Robert


Gray Jones is the new operator of the

Valley Drive-In, Gloverville, S.C. ... All

fellow workers of Linda Simpson at Consolidated

Theatres attended a farewell

luncheon given her by Mrs. Buford Hegler

at the Metropolitan Club recently.

Linda became the bride of Russell Lee

Dymond Sunday il6i ... Congratulations

to Charlie Leonard, salesman for Columbia

Pictures, on the arrival of a new grandson

August 5 in Jacksonville, Pla. Charlie

spent his vacation with his son and family.

Others vacationing from Columbia Pictures

recently were: Jerrie Hasty and

family, a week in Florida: Dessi Guyer,

booker, and family, at Long Beach: Lucille

Mackens, a week with her family:

Ruth Collins and family, camping at Outer

Banks: Max Holder, salesman, and his

family, at the beach . Long,

Columbia, will leave August 30 for a week

at the World's Fair, where she will be

joined by her daughter Virginia Sykes of

Rome, N.'V.

VVOMPI service projects for the coming

year, adopted at the last business meeting,

include a visitation program for shutins,

with Nancy Moore. Columbia Pictures,

as coordinator; working at the Presbyterian

Hospital Coffee Shop the fourth

Wednesday and Thursday of each month,

with Doris Ducker, Fox, coordinator: two

projects of assistance at the Crittenton

Home, with Rose Hutton and Dessie Guyer


. . The

. . The


\X7ork is progressing smoothly on the

$500,000 first-run theatre being built

in the Eastgate Shopping Center near

White Station, a suburb of Memphis.

Completion is scheduled for mid-October.

Paramount Gulf Theatres. New Orleans.


Seats Could Speak

Would Yours Say

"Ah" or "Ouch"

It's simple to build seats that offer

nothing but comfort. It's just as easy

to ignore ail else but their comfort.

Seats that are just soft would no

doubt get lots of "oh's," but watch

them after the day-in-and-out punishment

movie-goers give them. Then,

you'll be screaming "Ouch!" There's

on ideal combination. That's our

forte. Want to talk it over?

now featuring


More durable, more comfortable, safer,

fire & moth-resistant, won't lump, sag or

which has operated the Strand on Main

street since 1959, will occupy the new theatre

under terms of a 15-year lease with

Union Realty Co. The as yet unnamed

theatre will seat between 900 and 1.100

patrons and have 35mm'70mm projection

as well as the Cinerama single lens system.

Lloyd Bailey, manager of the Strand,

will be in charge of the new shopping

center theatre.

CORRECTION: The Dixie Theatre in

Ripley, Miss., has been sold by Wesley

McGar to William L. Welch—not to Maurice

Bass and Clark Shiveley, as erroneously

reported in Boxoffice recently.

Fordyce Kaiser, well-known Memphis

film salesman, is doing nicely as a patient

in St. Joseph's Hospital . . . William

Elias, Elias Drive-In. Osceola: Marjorie

Malin, Lura, Augusta, both from Arkansas,

and R. V. Reagin, Scenic Drive-In, Booneville,

Miss., were among visiting exhibitors.

Others included Mr. and Mrs. Wesley Mc-

Gar, Ripley, Miss., and Amelia Ellis, Ellis

Drive-In, Frayser.

The Memphis Variety Club is packing

for its move to luxurious new quarters in

Hotel Chisca-Plaza. The move is to be completed

by early October. Variety has been

in the old Hotel Gayoso, now owned by

Goldsmith's Department Hotel, for 30

years . Ford Theatre, Rector, Ark.,

is taking a two-week vacation. It closed

August 21 and will open September 4.

Tom Ford is the owner . Ein

Theatre, Aberdeen, Miss., operated by 'rthur

Elkin. has been closed indefinitel:

Plaza. days involved are Tuesday ad

Ed Doherty, president, is making r-

rangements for the 1964 convention logram

of Theatre Owners of Arkaris,

Tennessee and Mississippi, which wiltx

held October


27 and 28 at Hotel Chia-



'Mad World' Big 350

Second Memphis Weik

MEMPHIS—Three MemiJhis fii'st in;

did better than twice average business (!

ing the week, and six of the eight \n

better than average—a remarkable rem

for indoor theatres in late August. Crs'

wound up with 250. State Theatre repoe(

225 for the second week of "Good Neigfcoi

town was the pace-setter with "It's a Ad

Mad. Mad. Mad World." which earne i

gross percentage of 350 in its second W'k

Another high second week was recoi;(

at the Palace, where "A Shot in the DiK'


(Average Is 100)

Mod, Mod, Mod, Mod World !

Crosstown— It's a

(UA-Cinerama), 2nd wk .IS

Guild Women of the World .ill

3rd wk. (Embossy),

MqIco— Mornie lUniv), 2nd wk .0

Palace A Shot in the Dork (UA),

Plazo—The Corpetboggers (Para),


2nd wk

6th wk

State Good Neighbor Sam Col), 2nd wk .!2

Strand— Islond of the Blue Dolphins (Univ) U

Warner A House Is Not a Home Embassy) ..J4

A crossword puzzle keyed to Embassy Ic

tui'es' "A House Is Not a Home" is bp

made available to exhibitors.








(1) No More Stubs— No More Carbon Savers

(2) Very Low Burning: Rate

(3) Produces Extremely Bright And Stabilized Arc

Prove this in you lamp

7s—8s—9s—lOs— lis


mat. Moulded to "breathe" and may be

cleaned. Ask for samples.


Foam rubber & spring cushions; coverings.


MUpholstery fabrics, general seat supplies.





NEW 14 inch



SAVE NOW! ENDLESS CARBONS or the new conventional CORONARC

Write or phone now.


320 South Second Phone: JA 5-8249 Memphis 3, Tei

SE-2 BOXOFFICE August 31,




. . Paul

. . Sam

. . Hank

. . The

. . Grace

. . Elaine

. . Sympathy

ix Girls. All 12. Add $40

b Rogers Hospital Fund

jm MiduasI


CLEVELAND—The Will Rogers Hosital

and O'DonncU Laboratories are

cher by 40 of possibly the hardest earned

)llars ever yiven it. The story came out

Marsh's column in the Plain


Marty Grasgreen, head of the Allied

rtists exchange here and chairman of

ic Will Rogers fund in this city, received

le following letter, which he pa.ssed on to


"Have you ever done something for any-



"Well, if you have, it's a great feeling

lowing you're helping some one less formate.

"We six girls decided to have a play and

ve the money to charity. Our play was

'he Wizard of Oz' lour own script' and

ir charity was the Will Rogers Hospital

id the O'Donnell Research Laboratories,

learned of the hospital's need through


story Mr. Marsh printed about it early


"The six of us wrote the script, made the

enery and costumes and sold our own

freshnients in order to make more

oney. We worked hard and made a total

$40 which we are sending on to you to

ve to the hospital. We also had a raffle

id awarded six pairs of tickets to the

len and the Hippodrome theatres."

The letter was signed by the following

rls. all aged 12 years: Joanne Schwartz,

;40 Shannon Rd.: Rena Rabinsky, 3848

lannon: Sarah Berger. 3890 Severn:

irbara Weisburg. 3315 Berkshire: Sandra

oskovitz, 2443 Warrensville Center, and

Tiy Lefkowitz, 3575 Harvey.

/OMPIs Offering 5 Free

366 Convention Fees

im North Central Edition


the long-range sights of Des Moines

omen of the Motion Picture Industry as

ey prepare to attend their 1964 interitional

convention next month in St.

mis. The local club, which will entertain

e 1966 WOMPI convention, plans to give

i 'ay five preregistrations $20 each)

id good for the '66 sessions in Des Moines.

Official representatives of the local

OMPI group attending the St. Louis

nvention September 17-20 are Alice Patn.

Central States Theatre Corp., Des

oines president; Janice Punk, also CST,

legate, and Leone Matthews of Triates

Theatre Corp., international






As A Low Priced


ih srii.i.s .\iid


presses, suits and sportswear from Jacobson's

Fashion Center were modeled

by Gene Barnette, Emily Landry. Cora Lee

Landry and Doris Stevens, who were

chosen by lot. at the August dinner of

WOMPI, held at the elegant Vista Shores

Club on St. Bernard avenue. Lillian Sherick

gave the commentary in a professional

manner. Blanche Gublcr was so impressed

by the dress modeled by Emily

that she bought it on the spot, put it

on and finding it a perfect fit, showed it

to the crowd. Business included planning

for the big convention in St. Louis, to

which the local delegates arc Helen Bila,

Lee Nickolaus, Marie Berglund and Gene

Barnette. A September-planned wedding

by Jane Ella Moriarty, past president,

was disclosed. Jane Ella showed the

WOMPIs a preview of the year book she

has prepared for submission to the international

convention. Besides the official

delegates five other local WOMPIs

may attend.

Joel Bluestone again is showing all

Spanish films at his Royal Art Theatre

in the French Quarter, three performances

each Sunday. He featured Spanish pictures

for several months about a year

ago . . Sister Mary Loyola, daughter of


Agnes Schindler, of the Masterpiece Pictures

office, and Cathy Dureau. daughter

of Mamie and Milton Dureau. who head

Masterpiece, were graduated from the

Mercy Hospital School of Nursing. The

graduating ceremony was held at Sacred

Heart Church, with Archbishop John F.

Cody officiating.

. . . Allied Artists' "The

Sale of tickets for the September 23, 24

showings of "Hamlet" at the RKO Orpheum

have been good since the showing

of the Richard Bm'ton trailer on the

screen . Back of BV was in the

Hattiesburg area

Thin Red Line" is booked to open at the

Saenger on the 11th, followed by AA's

"Station Six—Sahara," which is being introduced

by a national campaign along

lines suggested at seminars with exhibitors.

Attending the Dallas seminar from

here were Ben Jordan, AA manager, and

Bob Corbit, Paramount Gulf Theatres advertising-publicity


Noted around town were Louie Dwyer,

Gulf States booker: Ruby Simoneaux, Arcade

at Patterson: Phil Salles, Covington:

Frank Glick, Morton, Miss.: A. L. Royal

sr.. Meridian: G. T. Edwards, Hattiesbm'g;

Charles Morel, Natchez, and Fred Williams,

Baton Rouge.


. . . Louise


Gulf States Theatres has taken over

operation of Bill Butterfield's Lake Drivein.

Pascagoula Daigre ticketed

September 11 for the reopening of the

Osage. Plaquemine . new shopping

center planned for the area formerly occupied

by the 51 Drive-In at Jackson, will

be a Gulf States operation

Owens, United Theatres payroll clerk, announced

her daughter Louise and Robert

Casse jr.. will marry September 9 at the

Grace Church Jackson, manager

in charge of A. L. Royal's theatres

in Hattiesburg. was in with Royal on a

round of exchanges.


Stevens, Umversal office manager, and

his wife Doris, secretary to WB manager

Luke Connor, and their two sons motored

to the Gulf for a vacation

Varnado of the Warner

. .



and his

family also went to the Gulf for a holiday.

The two families planned to get together

Customers were

a few times . . . waiting in line when "McHale's Navy"

opened on the 21st at the Joy Theatre.

The lineup finally reached around the

corner and half way down that block.

"A Hard Day's Night" brought packs of

females, both young and older girls, to

the neighborhood houses. Some groups,

armed with chairs and lunches, waited for

hours for the opening on the 20th . . .

Attendance also was heavy at six neighborhood

theatres and three drive-ins where

"Bikini Beach" opened on the 20th.

Back at Ma.sterpiece from vacations were

Kay Richards and Pippy Cardona . . . Agnes

Schindler and Sister Mary Loyola, her

daughter, left on a trip to Los Angeles.

San Francisco, Tucson, Phoenix and the

Grand Canyon . to Floyd

Harvey jr. on the death at Bell, Tenn., of

his father. Harvey, a salesman for Kay

Enterprises, has been in poor health a

few months . Petitfels of Joy

Theatres and Anna Ryan of Warner Bros.,

has joined WOMPI.

Marlene Enger of United Artists became

mother of a baby daughter . . . Roland

Hoffman of United Theatres split his vacation

between his home and a week on

the Gulf coast with his wife and her

father . Zatarain. Columbia

staffer, vacationed at home . . . Catherine

D'Alfonse, Warners, and her husband Anthony

rented a cabin on Lake Pontchartrain

off the Chef Menteur highway to entertain

Catherine's mother and her brother

and family, the Lewis Horns from Atlanta

... On vacations from Film Inspection

Service were Mary Ancona, J. Weber and

Emily Emerson.


^ Technikote ^


^^ Now! - The Only ^5

. . Walter

. . Mrs.


. . Freda

. . Marvin


f^ol. John C'rovo, retired exhibitor and

perennial president of the local Motion

Picture Council, returned with Mrs.

Crovo from Louisville. Ky.. where they

visited the colonel's three sisters and many

old friends . . . Harry Kerr, film distributor

from Charlotte, N.C.. has opened

a branch office of Dominant Pictures in

the Florida Theatre Building and has

presented trade showings of three of his

feature products, "2,000 Maniacs," "Living

Venus" and "Summer Madness." Jack Sims

is working with Kerr as a salesman.

A third-generation member of the B. D.

Benton family arrived here in a local

hospital August 20. He is B. D. Benton III,

son of Mr. and Mrs. Benton jr., and the

grandson of B. D. Benton sr.. head of the

Jacksonville Film Service . . . Mrs. Shirley

Gordon, WOMPI secretary to Carroll

Ogburn, Warner Bros, branch manager,

left her desk for a week of vacation

Other vacationists

travel through Florida . . .

included W. A. "Bill" McClure,

Universal manager, who left for North

Carolina, and Joyce Malmborg, Allied

Artists, who left on a downstate trip with

her family.

Edclberto Carrera and Mr. Gomez, both

of Windsor Enterprises, made their first

trip along Filmrow. They recently acquired

the Ti-ail Theatre, Coral Gables, from

Claughton Theatres of Miami . . . Charles

Jordon, Howco Exchanges executive from

Atlanta and Charlotte, came in for conferences

with local exhibitors

ing to the Columbia office

. . . Return-

from vacation

trips were branch manager Ed McLaughlin,

salesman Don Weidick and office clerk

Sandra Abdullah.

The name of Mrs. Mary Hart, former

local WOMPI president, has been placed

As a screen game,

HOLLYWOOD takes top

honors. As a box-office attraction,

it is without equal. It has

3een a favorite with theatre goers for

over 15 years. Write today for complete de«

tails. Be sure to give seating or ear capacity.


37S0 Ooklon St. * Skokic, Illinois



365 Park St. JocksonYJlla

in official nomination for the presidency

of WOMPI International, together with

the name of Mrs. Lee Nickolaus, prominent

New Orleans WOMPI. Other nominations

for major WOMPI international

offices include the names of Mrs. Anne

Dillon, also a former local WOMPI president,

and Marie Bcrglund, New Orleans,

for the post of corresponding secretary.

Sandra Smoot of MGM has been named

chairman of the local WOMPI industry

service committee, and Judy Carson, 20th-

Pox, has replaced Peggy Poland as a

WOMPI board member . Edith

Sapp, a past president of the local WOMPI,

has rejoined the group as a sustaining

member . . . Special WOMPI birthday

awards have been presented to Jackie

Capps, MGM; Ida Belle Levey, United

Artists, and Mrs. Iva Lowe, manager of

the San Marco Ait Theatre.



A large group of Hollywood celebrities

is scheduled to arrive here for a oneafternoon

stand in the Wolfson Baseball

Park for a benefit softball game against

the professional baseball players of the

local Suns and the Columbus, Ohio, Jets

of the International League. Proceeds will

go to the Hollywood Entertainers League

Charities. Members of the Hollywood softball

squad include Pat Boone, Jack Palance,

Hugh O'Brian, Annette and Phil

Crosby, Harvey Lembeck, Deborah tGidgeti

Walley, Gary Clark, Pat Junction)


Woodall, Bob Fuller, Burt

smoke i Reynolds, Frankie Avalon, Connie

Stevens, Tommy Sands and Doug Mc-


Al Hildreth. Empress manager, relieved

Mrs. Iva Lowe, San Marco Art manager,

while she subbed for Edna Edwards as

secretary to Robert Heekin, Florida State

Theatres district supervisor, while Edna

vacationed . Powell, local Kent

Theatres executive, and Mrs. Powell returned

from a vacation spent in New York.


Just back at her desk at Wometco Enterprises

is Dale Toemmes, secretary to

president Mitchell Wolfson, following a

month's vacation in Fontana Village in

North Carolina. Miss Toemmes made the

trip with her brother Walter, manager of

the Coral Way Theatre, and his family.

According to Miss Toemmes, latest reports

from the traveling Mitchell Wolfsons are

that they are in Vancouver and will visit

briefly in San Francisco and Hot Springs,

Ark., before going for the remainder of

the summer and fall to their home in

Asheville, N.C.

When the Mitchell Wolfsons' son Mickey

returns to college this fall, it will be to

Johns Hopkins in Bologna, Italy. Accompanying

him to Europe is his sister, Mrs.

Frances Wolfson Waxenberg, who will remain

on the continent .several weeks before

returning to Miami . Goldberg

of the Wometco booking department,

will spend Labor Day weekend in Freepoint,


Following the wedding of their daughter

Sarah Jean to Paul Haggerty, Sonny

Shepherd, Wometco executive, and his wit

and their family went to Nassau, Baham^

for several weeks. There they were joini'

by the Haggertys for a brief vacation. T>

Shepherds' son Johnny, 14, who weigj

around 100 pounds, caught an amberjac

weighing some 60 poimds during the v


A new generation here will get its chan

to see Dean Martin and Jerry Lewis

a team. A bill consisting of their "Caddj

and "Never Too Young," is due in ear

September at the Riviera, Loew's 170

Street, Circle, North Miami and Hollywo(

theatres . Reed, manager of tl

Riviera Theatre, and Joel Poss, manager

the 170th Street Theatre, won cash priz,

offered by Loew's Theatres for increasii,

business in the first six months of tl:


Local actors and actresses who ha

been wondering whatever happened

the made-in-Miami Flaming productio

"Deadly Circle, " in which they worki'

some time back, will find it has a m

will 1

released nationally in September by Mai

son Distributing Corp. Much of the mo\

was filmed in the Coconut Grove stud

of sculptor Sepy Dobronyl

locally made film, "Once

. . . Anoth'

Upon a Coff

House," is in the final stages. Jacqu

Donnet goes to New York this weekei

to complete musical scoring of the Fn'

Berney production.

Various scenic spots in Europe ai'

Africa are on the vacation agenda of Ricf

ard Wolfson, Wometco vice-president, ai'

his wife when they leave within the ne

Another Em-ope-boiu

few days . . .

Wometco employe is Margaret Trembla

Sonny Shepherd's secretary. She will d!

vote October to visiting well-known scei^

spots . . . The Shepherds wull leave '

about two weeks with daughter Sheri Lo

for Buena Vista, Va., where she will ent

Southern Seminary.

Following the death last week of her sii

ter Florence, Ethel Gubernick of Wome;

co's personnel department left for Nei

England. She will be away aroimd s:



Here for a brief business and vacaticf

trip is E. M. Loew, Boston circuitma

Loew also owns several theatres in tl

South Florida area and he is coi

ferring with his district manager, i

Myerson. Mr. and Mrs. Myerson soon w<

leave on a vacation trip on which tht

will take their son Joel to New Orleai!

to college. i

Joe Kay. national sales manager fi|

Filmvue Co. of New York, has amrounce

completion of a brand new Go-to-Chur(

trailer in full color with music to sell »

$4.50; also a new series of color datei

approximately 12 feet long for $2.25 eaci

8"x10" ^1500


ch«k with orderi


NO C.O.D.i 2310 Can Detroit 1, Mick

SE-4 BOXOFFICE August 31, 196

I and

, and

, the





ist Texas Theatres

iiilding in Longview

ONGVIEW. TEX. — A 1.400-.si'al Uu'-

a shopping center will be built

B as soon as blueprints and construcdetails

can be worked out, it was


lOunced by Sam E. Tanner, general

lager of East Texas Theatres, which

headquarters in Beaumont,

ite of the construction will be 23 acres

lalf-mile west of the Longview downn

area and on the north side of High-


80. just west of Grace's creek bridge.

big circuit bought the tract ten years

with the plan of building thereon an

isement and shopping center when

iness conditions were right,

onferring with Tanner here when the

ouncement was released to the press

e Robert Lugenbuhl of Jacksonville,

rict manager in charge of East Texas

atrcs operations, and D. L. Elliott, the

uit's city manager here. The conference

held in the Arlyne Theatre offices,

anner said the new theatre will be of

it modern construction with the finest

ipment available and will feature the

St innovations in theatre beauty, comdecor.

'he circuit has operated theatres here

more than 35 years, its present holdi

being the Arlyne, an indoor theatre,

River Road Drive-In. The circuit

owns and operates the Crim and Kil-

? Drive-In. Kilgore: Cozy, Gladewater:

amount, Marshall, Strand, Henderson,

«t11 as theatres in more than a dozen

theast Texas counties.

lUas MGM to Leave

imrow in December

lALLAS—The MGM exchange is leav-

Filmrow. The local office of the dislUting

company will move from 2013

kson to the Tow-er Petroleum building,

7 Elm, in December, according to Wiln

F. Burke of the southwestern division

ounting department,

lurke noted: "In planning this move

11 the company's 35-year-old address,

eh dates back to 1929, oui- officials feel

t these new offices will be better located

the convenience of our customers and

ir booking agents."

ill local offices and personnel of MGM

be quartered in the new offices. They

lude the southwestern division sales of-

Fred E. Hull jr., Dallas branch sales

ce of Louis J, Weber, southwestern dion

advertising, publicity and exploita-

1 office of Tom W. Baldridge, and

ke's accounting division.

isco Earthquake Film

Hollywood Museum

1 Western Edition

lOLLYWOOD — The award-winning

>ese Are the Perils," a film on the San

ncisco fire and earthquake and other

norable events of the past 100 years, was

nved by President Sol Lesser of the

lywood Museum. Lesser accepted the

;ion picture on behalf of the museum

n Fred H. Merrill, president of the 101-

r-old Fireman's Insurance Co. of San

ncisco. Presentation of the picture to

Hollywood Museum was arranged in San

ncisco by financier Louis R. Lurie.

Barton Acquires Cooper

Oklahoma City IHouses

LINCOLN, NEB.—The Barton interests of

Oklahoma City have purchased the Midwest

Theatre and office building and the

Sooner Theatre in that city from the

Cooper Foundation of Lincoln.

The Barton family operates 18 drive-in

and conventional theatres in the Oklahoma

City area, plus real estate and financial


President E. N. Thompson, president of

Cooper, said Barton would take over operation

of the Midwest Theatre and building

and the Sooner Theatre at once.

This brings to eight the theatres sold

or leased to others by Cooper Foundation

since last January. One of the eight sold

was leased back by Cooper for continued

operation in Greeley. Colo.


Thompson said the Oklahoma City negotiations

virtually completes the Cooper

program for disposal of properties outside

the "Golden Triangle," with possibly one

or two exceptions. The triangle in which

Cooper operates cinerama and conventional

theatres covers Minneapolis, Omaha and

Lincoln, Denver, Colorado Springs and


Barton took over the operation of the

Midwest and Sooner on Friday morning,

August 21 after the deal was consummated

in Lincoln at 5:00 p.m. the previous day.

The new manager of the Midwest is John

Gilett, but the remaining staff will remain

the same, and no changes are planned for

the Sooner.


This makes Barton a downtown property

owner for the first time. He owns several

pieces of property in the Capitol Hill area

of Oklahoma City and is active in the

development of the United Founders

Plaza, and is associated in the construction

of a high rise apartment building at

Northwest Fifth and Hudson, some five

blocks from the downtown section. Barton

felt the need of such an apartment building

for the convenience of downtown w-orkers,

which should take many cars off the

streets, in the ever increasing flow of traffic

in the downtown area.

Barton stated that he was convinced that

Oklahoma City should have an active

downtown area, and hoped to be able to

help to keep it that way. The theatre

purchases were made in the name of Theatre

Estates. Inc.. the holding company for

the Barton Theatres w'hich includes two

sons, Robert L. and Harold, and a daughter,

Mrs. H. L. Combs.

Barton said the Midwest would continue

as a first-run theatre but bigger and better

pictures will be selected. Much improvement

is now being considered for

both the Midwest and the office building.

The Sooner Theatre has 800 seats and

physical improvements are also scheduled

for it. This theatre was operated by 'Warner

Bros., for many years but has been

operated by Cooper Foundation for the

past several montlis as was the Midwest

and Warner. Warner has been closed for

a few months and has been sold and

probably will never again be used as a


Barton's first experience in the show

business was at the small Cozy in Stroud,

Okla. His first theatre in Oklahoma City

was the Redskin which he opened in 1941.

Barton said he purchased the downtown

theatres in the belief that theatre business

will become better than it has ever

been but it will be different from the past.

"Going to a motion picture theatre must be

an event. It is becoming a semiluxury

business," said Barton.

The sale removes Cooper entirely from

Oklahoma City. Sometime ago Cooper disposed

of its downtown Cooper Theatre to

Dr. and Mrs. L. A. Newcomb and their son

Webb on a lease. The Newcombs got in

the theatre picture several years ago when

they erected the Lakeside Theatre, then

almost out in the country and outside the

city limits. It is now- surrounded by fine

homes and business buildings and has been

on a first-run policy for several years.


Next, they took over the Penn Theatre on

North Pennsylvania avenue, remodeled it

from top to bottom and from the front to

the back and renamed it the Trend. It is

now considered one of the finest art theatres

in this part of the country and business

is very good. After leasing the downtown

Cooper, the Newcombs started a remodeling

program, including "all new

equipment." They plan to reopen the

Cooper around September 9 with the Paramount

70mm production, "Becket."

Another downtown theatre formerly

owned and operated by Cooper Foundation

theatres, the Criterion, is now owned

by Devarn Esper of Phoenix, Ariz. It

started out with burlesque plus motion

pictures and followed that policy for several

months, then it changed to straight pictures,

which lasted only a few weeks. It is

now back in the burlesque business, but it

may close at any time as the owner of the

theatre is advertising all equipment for


Barton has tentative plans for another

theatre in the Midw'est City section of

town as do Charles and Maurice Ferris,

who operated the Villa and recently opened

the Cinema 70 Drive-In. Barton also has

plans on the drawing board for a conventional

theatre near his Northwest Drive-

In at the United Founders Plaza and also

has plans for another conventional and also

another drive-in in the Capitol Hill section

of town.


8'' in" $1S00

Per Thousand FOB D!l.

X lU '•' (Minimum OriJer 1.000 •

Check with Order-


NO C.O.Ds 2310 Coss Dctfoit 1, Mich.

COFFICE August 31, 1964 SW-1

. . Leon

. . Buddy

. .

. . The

. . The




Oympathy to Genevieve Koch, United

Artists booker, on the death of her

father Ira Dobbins Rimmer

returned to work after a vacation, displaying

a fine suntan which he received

while fishing Abrahams, booker

for the J. G. Long Theatres who has recovered

from a lengthy illness, had his

medics give him a checkover . . . Don

Douglas, another recuperating patient, was

back on the Row.

Juanita and Forrest White of In-Dex

Booking Service took in the horse and

dog races at Denver over the weekend.

and viewed the opera at Central City

Betty Gibbs of AIP and her



Woody, former Universal booker, report

the wedding of a son . . Sherry Cooper


quit at 20th-Fox to go back to school.

The son of C. E. Davidson is a member

of the Wynnewood Bal^k Little League

taam which has entered the state championship

Jimmy Gillespie, 20th-Fox

. . .





As A Low Priced



roo« snciAL tkailirs from dipinoabli hlmack



. .

We have the best shop. Our shop specializes

in the repair of all makes of mechanisms,

movements, lamphouses, arc controls. We have

ports for sale for all makes of equipment. All

work guaranteed. Fast service. Expert





4207 Lownview Ave. Dolfas 27, Texos




1710 JACKSON ST.— Rl 8-3233



For all your theatre needs

Authorized dealer for

Century—R.C A.—Motiogroph—Mhcraft

2200 Young StrMi, Dalloi, Taxoi

publicist, spent a restful vacation at his

home . . Lloyd Edwards of the 20th-Fox



here has moved to Memphis, where


he was promoted to manager

Buchanan, Oklahoma booker

. . .

for Paramount,

went to Hot Springs for a vacation

on the lake there . . . Barbara Eden,

who stars in "The NEW Interns," was

making the local publicity rounds in behalf

of the opening at the Palace September

3. "Ride the Wild Sui-f," in which

she also appears, opens a multiple run here

September 10.


The HEB Food Stores sponsored a special

"Back to School Movie Party" at the

Texas Theatre Satui'day with the showing

at 10 a.m. of "McHale's Navy" which

opened a regular run dm'ing the next

week. Some 2,500 tickets were offered

free, one ticket per person while the supply

lasted, in the school supply department

of the food store chain. The food

stores have sponsored a number of coloring

contests in conjunction with the showing

of films at local Cinema Arts theatres

as well as offering discount coupons to

see the films.

Edna Word, cashier at the Majestic boxoffice

for five years, who joined Interstate

at the Broadway, suburban theatre, is being

affectionately called "Mother Goose"

by her fellow employes, friends and patrons

at the Majestic. Mrs. Word has so much

charm and personality that it is certainly

a pleasui-e to purchase tickets from a lovely

modern "Mother Goose."

Tom Powers, city manager of the Cinema

Arts Theatre, announced that every attendance

record at the Texas Theatre was

broken by "A Hard Day's Night." The only

comparison would be the premiere showing

of "Gone With the Wind" at the

Texas in 1940. The film was held over for

a second week. More than 20.000 persons

paid to see the film in less than a week.

If the special premiere of a week ago was

counted it would exceed 26,000 persons,

according to Powers. San Antonio newspapers

were dubbing the city the Beatle

capital of the U.S. . . . Lynn Kruger, manager

of the downtown Majestic, had over

600 employes of the Allied Van Lines and

associated lines as guests to the showing

of "Good Neighbor Sam" on the opening

day of the film. There was an interesting

display of moving vans and moving equipmezit

in the lobby for several weeks prior

to the showing, which was delayed several

times because of holdovers of other films.


H well-behaved but squealing sellout

crowd of teenagers sat through two

morning performances of the Beatles" "A

Hard Day's Night" Saturday il5i at the

Capri Theatre. Manager Bill T. Bohling

returned the picture for a week's run on

the 26th , , . Hence W. Thaxton. new assistant

at the Capri, was forced to resign

due to illness, and is in serious condition.

For those of you that would like to remember

him with a cheerful card, his addi'js

is room 311 Providence Hospital, 2»i

North Oregon St., Zone 2 . . . John Pax x

Interstate-Texas Consolidated city mi.

ager, is also at the same hospital, aniis

getting along nicely.

Seldom do we venture south of le

border, but in the personal appearand)!

banjoist Eddie Peabody at the La Fii.a

theatre-restaurant recently. we st

couldn't resist the temptation to eny

"the sweetest banjo music this side ji

heaven." Peabody. who has appeared j-

merous times on ABC's television netwii

with the Lawrence Welk show, served n

years in the U.S. Navy, has been an en -

tainer for 44 years, and he has ,;(

rounded out his 63rd birthday.

Charles W. Moore, projectionist at J]

Burke's Fiesta Drive-In Theatre on ie

Mesa highway, was in Albuquerque on hiness

... A 15-year-old Eastwood ''-

School girl was struck and killed by

of lightning while horseback ridin-j

Gail, Tex. Karen Pearce, daughter of ,r

and Mrs. Delmo Pearce, 9504 Desert His

Lane, died instantly from the electrlil

shock. Her cousin, Kenneth Gennett, |7

who was riding with her, was knocked fihi

his horse. The dead girl's parents arr

owners of the Ascarate Drive-In and


theatres. She is also survived by a



The International Film Group, whh

plans to open 30 art theatres in Te

has opened its first one, the Art Cincia

in the 'Village. The theatre does not 111

popcorn, will have art exhibits, feate

foreign art films and it has rear-scrn

projection. Bill Moody is the princil

owner and Prince John von Badenb^g

is managing director . . . Joe Pasterrtc

the MGM producer, was due in Hous^r

curing September to look over his hd

Hollywood .'

holdings in this area . . .

signer Jean Louis was here to discuss le

wardrobe he designed for Sandra Deelr

"I'd Rather Be Rich." i

Charles Payne, managing director of le

Windsor Cinerama, and his family w"e

vacationing in Mexico . Electroncsion

"Hamlet" will play in five theal-s

in Houston, the Windsor. Bellaire. Gann

Oaks. Oak 'Village and Santa Rosa; ue

theatre in Pasadena, the Capitan. and e

Broadway in Galveston . Metpolitan

scheduled an extra early morn

show on Thursday. Friday and Satuny

at 10:45 a.m. of the Beatles' "A HJd

Day's Night."

Gregory Peck on 'Horse' Tour

Frcm Eastern Edition

PHILADELPHIA— Gregory Peck, stai^f

"Behold a Pale Horse." was here to lauih

a promotional tour after attending e

world premiere of the Columbia Pictu;s

release at the 'Victoria Theatre in I^



Southwestern Theatre Equipment Co., In


CAPITOL 2-94i1

1702 Rusk Ava. Houiton 2, T«

"W« Appr«dot« Yonr BmiIh—


Vour Complete Equipment and Supply Haute

SW-2 BOXOFFICE Au.sust 31. l!-*

\^ n


'The scenes in this film are realistic and blaze with

action and excitement. This, of course, will please

many a ticket buying fan." fum daily—My 29, 1954

. ^.%





729 Seventh Avenue New York, NY. CI 5-6874


TexStote Pictures




(OFFICE :: August 31, 1964 SW-3

. . Sebe

. . George





T A. "Smokey" Adams, who purchased

the Franroy and Alamo theatres in

Snyder a few years ago from J. G. Millirons,

immediately closed the Pram-oy and

opened the Alamo which at that time was

closed. He converted the Franroy into a

skating rink and did a landoffice busiiness

for several months, but the roller

skating business slumped this summer so

he closed the skating rink and has remodeled

it into a bowling alley, with six

lanes, and planned a September opening.

He is disappointed in the business at the

Alamo and has booked no pictures after

December and states that unless business

picks up there, he may close it and re-



i a screen game,

HOLLYWOOD takes fop

honors. As a box-office attraction,

it is without equal. It has

seen a favorite with theatre goers for

over 15 years. Write today for complete details.

Be sure to give seating or car capacity.


3750 Ookton St. * Skokie, Illinois


appreciate the prompt and efficient shop

work they get at the Oklahoma Theatre


"Your Complete Equipment Home"


628 Wnt Grand OMahema City

model it for another business. But he

seemed optimistic when we talked with

him due to bigger and better pictures.

We are sorry at this late date to report

the death of Hugh Bates, who operated

the Pine Theatre in Tecumseh for many

years before being forced to close it a

few years ago. He died in a local hospital

April 1 . . . Mrs. J. K. Cross, 90, mother of

Mrs. M. T. Sands, died sometime ago in

Clayton, Okla., with burial in Greenwood,

Ark. Mr. and Mrs. Sands operated the Kiamichi

Theatre, Clayton, for many years

before selling to Bill Padgett last January.

Sands has been mayor of Clayton

several years.

John M. Buffo, Liberty Theatre, Hartshorne,

motored to Colorado recently with

his wife and one of his sons. After a

brief stay there they planned to drive to

California and bring back their other son

who has been spending the summer there.

Seen on Filmrow recently were Virby

Conley, Perryton, Tex.; Clint Applewhite

and son Jerry, Carnegie, who just returned

from California where they visited Clint's

relatives: Denis Collier, 89er, Weatherford,

accompanied his father Howard from

Geary; E. B. Anderson, Norman; R. M.

Downing, Collinsville; Mr. and Mrs. Bill

Wilkinson, Bristow: L. E. Brewer, Pauls

Valley; Frank Henry, Anadarko; Rhoda

Cates, Selling, and L. A. White, Tech,


O. L. "Smitty" Smith, who formerly

operated the Alamo and Longhorn drivein

theatres, Marlow, and Wayne Wallace,

now operator of the Marlow theatres, were

also on the Row . . . Bill Maddox, formerly

with Universal here as a salesman and

now in the same capacity out of New Orleans,

he lives in Hattiesburg, Miss.) was


here spending part of a vacation with his

family . Miller, Buena Vista, Dallas,

was on the Row setting up bookings along

the Row, and with any exhibitor whom he

happened to run across . Gaughn,

vice-president of theatre operations of

Cooper Foundation Theatres, Lincoln, was

also in town.

Start BOXOFFICE coming .

D 3 years for $10 (SAVE $5)

n 2 years for $8 (SAVE $2) D




year for $5

These rates for U.S., Canada, Pan-America only. Other countries: $10 a year.






825 Von Brunt Blvd., Konsos City, Mo. 64124


Joy Houck to Build

Texarkana Theatre

From Southeast




hi this area to be equipped for showig

Cinerama, 35mm and 70mm features itto

be constructed in the Sears-Bryce Oaklcn

Center by Joy Houck.

The veteran exhibitor, w'ho has the ly

and Red River drive-ins here, announ>d

that he has signed a contract with le

Kitty Wells Corp. for construction of le

theatre, which will be known as Joy's Otlawn


Houck said that all planning for le

800-seater will be directed toward mahg

it "the most modern in the South."

Henry E. Soderquist New


Saenger Biloxi Manager

From Southeast Edition

BILOXI. MISS.—Henry E. Soderqst

has been transferred here by Saenger T'-

atres from Pensacola, Fla., to manage le

Saenger Theatre on Reynoir street. Soc--

quist. 29, joined the Saenger circuit 3

months ago and was assigned to Pensa(,a

as assistant manager of a Saenger theae.

Immediately after taking charge at le

local Saenger, Soderquist organized a

highly successful promotion to sell is

opening of "How the West Was Won," ;-

ranging for a parade featuring people I'd

props from Six Gun Junction's old \(fet

town. Can-can girls from Six Gun Ju:-

tion entertained at intermission on opiing

night and an old gun collection sd

leather goods display in the lobby a{-

mented the old west atmosphere.

Soderquist and his wife Betty have fli

children, two boys and two girls, and hfe

established residence here.

Council Bluffs Broadway


Leased to Food Company

From North Central Edition

LINCOLN, NEB.—Leasnig of the Cofcil

Bluffs, Iowa, Broadway Theatre o

King's Food Host U.S.A. has been ."-

nounced by Cooper Foundation, which J,s

headquarters here. The lease is for fe

years and dui-ing that time King's ^11

purchase the property outright. The thtre

has been closed since January 1959

Larry Price, president of the food fill

announced that a new restaurant faci'y

Plan Comic Chiller!

From Western Edition

HOLLYWOOD — Lasky-Monka

will be constructed on the theatre s'-,

which is on the town's main street. '

E. N. Thompson, president of Coo,*r

Foundation, said that the transaction vs

another step in Cooper's program to lee

or sell all its theatres outside the Golcii

Triangle composed of Minneapolis, Miii

Omaha and Lincoln in Nebraska and Diver,

Colorado Springs and Greeley in Corado.


tions is huddling a distribution deal i

"Cannibal Orgy or the Maddest Story E r

Told" with International Art Films. 1-

feature, set to begin filming the end of ts

month, is the first in a scries of comechorror

epics to be produced by the d",

which plans diffeient distribution on eai

of eight pictures on their 1964-65 schedu'.

SW-4 BOXOFFICE August 31, ISl

ooper Sells Two

Barton Circuit

LINCOLN -— Tlic Barton interests of

:lahoma City have purchased the Midist

Theatre and office building and the

oner Theatre in that city from the

loper Foundation of Lincoln.

The Barton family operates 18 drive-in

d conventional theatres in the Oklaima

City area, plus real estate and fincial


President E. N. Thompson, president of

)Oper. said Barton would take over opation

of the Midwest Theatre and buildg

and the Sooner Theatre at once.

This brings to eight the theatres sold

leased to others by Cooper Foundation

ice last January. One of the eight sold

IS leased back by Cooper for continued

leration in Greeley. Colo.

Thompson said the Oklahoma City neitiations

virtually completes the Cooper

•ogram for disposal of properties outside

le "Golden Triangle." with possibly one

two exceptions. The triangle in which

ooper operates cinerama and conventional

leatres covers Minneapolis, Omaha and

incoln. Denver. Colorado Springs and


ervices Held in Omaha


Clarence Emerson

OMAHA—Services were held last week

)r Clarence William "Ted" Emerson, vetran

theatre manager of Omaha and one

f the city's leading promoters of civic


Emerson. 72. who died at his home, had

een in the movie industry more than 30

ears. He retired in 1955 after 15 years

•ith the Tri-States Theatre Corp. Dur-

:ig that time he managed the Orpheum.

)maha and Paramount theatres and at

ne time was Tri-States advertising manger.

He was an ardent worker in community

ctivities. one of the planners of the Gollen

Spike Days in 1939—a project which

lained nationwide recognition in the pronotion

of the premiere of the movie.

Union Pacific."

As one of the guiding figures in the

)rogram. he was instrumental in developng

the event into a gigantic civic celejration

which formed a pattern for simiar

projects over the country. Entire

ilocks were masked with false fronts

lepicting early pioneer days, thousands

)f men, women and children were dressed

n frontier costumes and the premiere of

;he picture found the area clogged with

;elebrators who had entered into the spirit

jf the occasion.

Among the survivors are his wife Madeine:

son James. Bethesda, Md.: a daughter.

Mrs. Kathleen Castleton. Portland. Ore.:

a brother, Adrian, Chanute, Kas,, and ten


Roy Metcalfe Succeeds Neal Houtz

As Three-State Allied President


atre Owners of

Independent The-

Iowa. Nebraska and South

Dakota met at the Varsity Theatre here

Tuesday '2b and elected Roy Metcalfe of


Cedar Rapids as president to replace Neal

Houtz. who resigned following a busine.ss

move to Ohio, where he is associated with

the Armstrong circuit at Defiance.

The Allied group also took steps to

streamline its organization and passed a

resolution to bring daylight savings time to

a vote of the people.

Metcalfe, who owns the New World Playhouse

and Times Theatre in Cedar Rapids,

was elected by unanimous vote of the threestate

Allied board. In his acceptance

speech, he said he promised no miracles

"because there are no miracles in this business,

but it is through slow, persistent

pressure that we will get things done."

Metcalfe drew a big hand when he pledged

an unrelenting fight to "keep the small

town theatres going."

Metcalfe said the board should concentrate

on working through committees.

There will be no hurried decisions and all

major questions will be put before the

board. He added that the Allied group will

consider the problems of each individual

exhibitor, "and if we can't get any place

in Des Moines, we'll take the problems to

New York."



World's Second Cinerama Drive-In

To Be Built by Ted Mann Circuit

MINNEAPOLIS — Barely stopping for

breath after the successful August 7 opening

of his Southtown Theatre. Mill City

showman Ted Mann has announced plans

for another theatre project to be constructed

in the city's subui'bs.

Last week Mann described to the Bloomington

Minneapolis suburbs' city


council plans for a Cinerama drive-in to

be located at the northwest corner of

France avenue and Highway 494. Mann,

who successfully asked the council to revise

its theatre ordinance to make the

new drive-in possible, told councilmen his

would be one of two Cinerama drive-ins

in the world. The council voted unanimously

to strike from the ordinance a sec-


to gel in the


As a screen game,

HOLLYWOOD takes top

honors. As a box-office attraction,

it is without equol. It has

been a favorite with theatre goers for

over 15 years. Write todoy for complete details.

Be sure to give seating or car capacity.


3750 Ookton St. • Skokic, Illinois





1 wk

I wk

; was




11 275s in Omaha

Beatles, Iguana'

.AAHA—Grosses at Omalia's ftrst-iun

tres gave further indication of the

phy condition of the movie business

lis sector. For example, "The Night of

opened at the State Theand

rolled up nearly triple-average

•es and a string of holdovers all did

age or plus business. "It's a Mad, Mad,

World" zoomed in its 21st week

he Indian Hills and the third-week

ings of "The NEW Interns" at the

iha and "Good Neighbor Sam" at the

leum drew good audiences. All in all.

patronage in Omaha movie emporiimis

the quality of the product have created

finite glow of optimism—and the feelis

also being noted in the outlying

s of this territory.

(Average Is 100)

ro|_A Hard Day's Night (UA) 275

•r—West Side Story (UA), rorun 175

It's Hills— o Mod, Mod, Mod, Mod World


\-Cncrama). 21st wk 350

10—The NEW Interns (Col), 3rd wk 100

urn—Good Neighbor Som (Col), 3rd wk 120

-The Night ot the Iguono (MGM) 275

d World' Neighborhood Run

ks Two Milwaukee Houses

ILWAUKEE — "Mad World." after

ing the best grosses downtown for an

iided run, now is duplicating its success

lie neighborhood houses. At the Point,

lalked up 300 for the second week and

at the Capitol Court. "The Unsinkable

ly Brown" also continued to pack 'em

It the Towne for the seventh week,

ling off at a lofty 250. "Bikini Beach"

he neighborhood Oasis, Villa. Avalon,

lite, 41-Twin, Tower, Mojeska and

idise, was reported as averaging out

y good."

3l Court, Point— It's o Mod, Mod, Mod, Mod

irld (UA-Cineromol, rerun, 2nd wk 295

10 Uptown The Foil ot the Romon Empire

iro), 3rd wk 200

no 11—633 Squadron (UA) 100

er— Murder She Said (MGM); Murder of the

Hop (MGM), reruns 1 25

oir, Poloce The Patsy (Para); Return to the

Id (SR), 2nd wk 1 00

iide— Mornie (Univ) 175

gate Circus World (Bronston-Cineroma),


d—Oklohoma! (20th-Fox), reissue, 2nd wk. ..125

I— Block Like Me (Confl), rerun 125

—The Unsinkoble Molly Brown (MGM),


er—The NEW Interns (Col) 1 25

1 'O

jterday' Clings to Peak

Minneapolis List

INNEAPOLIS — Double-average busireported

for the Gopher's secweek

of "Yesterday, Today and Torow


the Embassy picture again

led the Mill City honors list. "The

inkable Molly Brown" enjoyed another

week at the Century with 160 per cent

"How the West Was Won" was 140

he Cooper.

emy— Bccket (Para), 5th wk 90

jry—The Unsinkable Molly Brown (MGM),

wk 160


er— How the West Was Won (MGM-Cineno),

76th wk

er Yesterdoy, Today ond Tomorrow (Emssy),

2nd wk 200

—Honeymoon Hotel (MGM) 100

>—A Shot in the Dork (UA), 6th wk 120

eum— A Hard Day's Night (UA), 3rd wk 90

ouis Pork Mediterranean Holiday (Cont'I) ...120

—The NEW Interns (Col), 2nd wk 130

d—The Night ot the Iguana (MGM),

rhe Sons of Katie Elder," a Paramount

ase, is based on an original story by

liam Wright.

Former Milwaukee Theatre Pianist

Returns as World Famous Composer

— Composer-conductor


Heinz Roemheld, a fonrier theatre pianist,

returned to his native Milwaukee recently

on his way to the Peninsula Music Festival

in Fish Creek, where he was scheduled

to be present at a premiere performance

of his latest symphonic composition,

"Serenade to a Ballerina."

Reconstructing his entry in show

business some 59 years ago. Heinz

said, "I began profe.ssionally right here in

Milwaukee, playing four-handed piano

selections with my mother. I was dressed

in a Little Lord Fauntleroy suit. We played

at one of mother's clubs. Father taught

three-fifths of the pharmacists in the state

at Marquette University in the old days."

He said Oscar Renncbohm < former governor

and Madison drug operator i called

dad "Old Short Course Roemheld."

Heinz said at that time, "I was 16,

and the youngest piano graduate at the

Wisconsin College of Music, but I had already

gotten involved in the movie business.

When I was 12, I was pianist at the

old Majestic Theatre.

"I met Carl Laemmle, who later founded

and developed the Universal movie theatre


pat Halloran. Variety Club chief barker

and branch manager for Universal

here, announced the forthcoming 15th annual

golf outing for Monday, September

14, at the Brynwood Country Club. Your

$12.50 includes golf, dinner, the festivities

and a crack at all those door prizes.

Fred Florence. Mescop Theatre, is in

charge of the golf matches. Tickets may

be secured from Variety Club headquarters

at 1036 West Wells St. by phoning

the club's executive secretary Hugo

Vogel. BR 1-6689. or Morey Anderson of

Independent Films, BR 3-6922. This is the

one event of the year where everybody

relaxes, says Pat.

Southgate Shopping Center is celebrating

its 13th anniversary. To help things

along, the management picked up the tab

for free cartoon movies at the new Southgate—two

performances. Free tickets were

available at every Southgate store. Two

prominent orchestras were hired to play

until midnight.

The Norwegian sailing ship Christian

Radich. which was featured in the film

"Windjammer." anchored at the lakefront

here and was opened to the public. Thousands

lined the dock to board the unique

vessel at 50 cents each. The captain and

crew were feted at a reception in their

honor at the Milwaukee Athletic club.

Racine's Bill Bindel, manager of the

Venetian Theatre, and Jim Jankowski,

manager of the Rialto Theatre, had two interesting

days. On one day in particular,

both houses on the same block, only

a few doors apart, had the Main street

people buzzing. Bindel had the S & H Special

Dragster in front of the Venetian promoting

"Bikini Beach" and in addition, a

couple of gals dressed in swim suits. Over

at the Rialto, tickets went on sale at 11

chain. He sent me here to open the Alhambra

in 1923. When talkies began coming

in about 1926, I was sent to the Rialto

in Washington, D. C.

"After two years there. I was made manager

of Universal theatres in Berlin. Germany.

I hired the Berlin symphony

orchestra for Sunday moi'ning concerts in

our theatres and conducted those performances

for three years."

When he saw the spirit of anti-Semitism

rising. Heinz said he went back to Hollywood.

"That was in 1931 and I am the

oldest movie composer, in point of service,

in the business. Others are older, but I

started younger."

In the ensuing years Roemheld has

scored and conducted musical backgrounds

for more than 300 movies. His arrangements

for the 1943 hits, "Yankee Doodle

Dandy," won him an Oscar. The theme

"Ruby" and other films which are on late,

Jennifer Jones vehicle entitled "Ruby Gentry,"

has become a classic. Royalties from

"Ruby" and other films which are on late,

late, late shows have enabled him to travel

all over the world, Roemheld said. However,

he was happy to return to Milwaukee.

a.m. for the Beatles' "A Hard Day's Night,"

which opened at the Rialto Wednesday i26i.

However, kids. < mostly teenage girls) began

congregating to stand in line at 6 a.m.

Many of them brought sandwiches and

Cokes to "hold them up" while waiting their

turn at the boxoffice. as they eventually

were lined up down the street and around

the block. To help reduce the line, the boxoffices

at both theatres were opened.

Select Four More Films

For N.Y. Film Festival

From Eastern Edition

NEW YORK—Richard Roud. program

director of the second New York Film

Festival, has selected four more foreign

films to be exhibited at Lincoln Center's

Philharmonic Hall September 14-26, making

a total of 11 pictures set so far out of

the 25 scheduled to be shown during the

two-week period.

The new selections are Luis Bunuel's

"Diary of a Chambermaid." starring

Jeanne Moreau in the role which won her

"best actress" award at the recent Karlovy-Vary

Film Festival; Satyajit Ray's

"Mahanagar." the Indian film which won

the Silver Bear for "best direction" at this

year's Berlin Film Festival; Andrzej

Munk's "Passenger," winner of the international

Film Critics Award at Cannes, the

last film made by the Polish director, and

Abel Gance's "Cyrano and D'Artagnan."

based on the Rostand play. "C.vrano de

Bergerac," which stars Jose Ferrer. Jean-

Pierre Cassel, Sylva Koscina and Dalhia


Previously announced for the New York

Festival were Max E. Youngstein's "Fail

Safe." made in New York City for Columbia

Pictures release; the Russian film.

"Hamlet." the British "King and Country,"

starring Dirk Bogarde: the Italian "Hands

Over the City," the Swedish "To Love,"

the French "Band of Outsiders" and the

Japariese "The Taira Clan."

COFFICE August 31, 1964 NC-3

. . The

. . Interest

. . . Russell

. . Exhibitors

. . Don

. . Joella

. . Leonard

. . Charlie



pritz and Cliff Largen, who established

a big business at Creighton, making

light and sound equipment for the motion

picture industry, are now making pressure

cookers for the ABC Vending Corp. The

Largens are doubling the capacity of their

plant . Sutherland Theatre at

Sutherland, Iowa, reopened last week after

being closed for years. The Sutherland is

a community project and has been completely

remodeled .

is strong

in Omaha for the showing of "Hamlet,"

Richard Burton version by Electronovision,

at the Orpheum Theatre September 23, 24

and at this early date indications are that

the offering will be a success.

From many channels come reports that

are extremely encouraging to the motion

picture industry in this area. Grosses in

the metropolitan area, both for conventional

and drive-in situations, have been

unusually good for this time of the year.

Salesmen report that businessmen in the

northern section of Nebraska and southern

part of South Dakota generally are optimistic.

Rains have been good in many

areas, although there are sections that

have suffered damaging blows by drouth;

but there are a large number of businessmen

and theatre owners who maintain that

in the past 30 days business has increased

25 per cent.

Rawley Connell, who has the drive-in at

Bassett, has been pushing repairs on his





As A Low Priced


:: KliAMK TK.MI.KU Wilh .STil.l.S \ui

OKK ST.ACK VOICK, Only .?2.0« Kach.




screen. It was blown down in a recent

storm but he expects to have it back in

operation this week .


who has the Maple Theatre at Mapleton.

Iowa, has installed new seats in the balcony

. Gibson, exhibitor at Springview,

will reopen his Niobrara Theatre this


A. G. "Tidy" Miller of Atkinson, the

dean of motion picture exhibitors in Nebraska,

has completed a repainting and recarpeting

project on the Miller Theatre

Swanson, manager of the community

theatre at Wausa, has finished a

decorating job . Leise, Randolph

exhibitor who has been ill recently,

is now up and around and reports he's feeling

fit as a fiddle . . . Harman Grunke, who

has the drive-in theatres at O'Neill and

Valentine, had two strenuous weeks serving

as a captain in the Nebraska National

Guard at Camp Ripley, Minn.

Johnny Matis, manager of Ralph Blank's

Admiral Theatre, has some interesting observations

after the first week of the

Beatles' picture, "A Hard Days Night":

Fully 95 per cent of the customers are in

the 8-to-14 age group: the movie played

simultaneously at the Blank Chief Theatre

and Skyview Drive-In but the reception

was nearly as strong at the drive-in, which

caused speculation that Beatle fans were

not able to make their screams as effective.

C. E. Bradshaw. who has the Hipp Theatre

and a drive-in at Gregory, S.D., is

batching while his wife is visiting relatives

in "Wisconsin . Cohen, Omahan

whose dad is Columbia salesman for this

territory, is with the Columbia publicity

staff and was fortunate to have business

engagements at Atlantic City while the

Democratic convention was in progress

on the Row included Sid

Metcalf, Nebraska City; Al Haals, Harlan;

S. J. Backer, Harlan: Arnold Johnson,

Onawa, and Phil Lannon, "West Point.

Mary Jo and Debbie Brehm, the

daughters of Russell Brehm of Lincoln,

showed four quarter horses at the Omaha

Charity Horse Show, one of the top such

events in the Midlands, and walked off

with four ribbons. Russell is head of the

Center Drive-In Corp. which has theatres

in Omaha and Lincoln.

Start BOXOFFICE coming . .

3 years for $10 (SAVE $5)

n 2 years for J8 (SAVE $2) Q 1 year for $5



These ratej for U.S., Conodo, Pon-America only. OHier countries: $10 a year.






825 Von Brunt Bird., Kama* City, Mo. 64124


^Vo real-life romances are in the i-

mediate future for Dan Planam

manager of the 84th and O Drive-In.


son Dan jr., back home after Navy ,~.

vice, and his fiancee Diane Niper )f

Bridgeport, Conn., have set their wedcg

for October 10, then on January 13 ,.

other son Richard will marry Connie 1-.

son of Lincoln. Dan and his family h^

to get to Bridgeport for the October wj.

ding; the January one is set for Linca

Dan jr., who served on an atomic simarine

and destroyer during four ye-s

of service, started a civilian job Augit

24 at the Hallam nuclear and conventicij

steam power plant near Lincoln, a facLy

operated by Consumers Public Power i


1 Cleveland's


'xcellent Business

"hroughout Detroit

|DETROIT Thr outlying theatres coniiue

to lead the lively boxoffice parade.

jth the second week of "A Shot in the

[irk" at the Mercury well in the lead,

illowed by the Mai Kai with the sixth

I'ek of "What a Way to Go!" Tops among

|e downtown houses was the Palms, which

lowed "The Long Ships" for a third

i-ek. as every first-run theatre did better

Ian average.

(Average Is 100)

,3ms The Unsinkoble Molly Brown

MGM), 6th wk 160



. . Victor

. . Max

. .


ganford and Selma Leavitt of the Washington

circuit celebrated their 25th

wedding anniversary August 20. About 30

to 40 of their friends gave them a beautiful

surprise party at the Executive Club on

Chagrin boulevard, and two unique gifts

two putters, each initialed S.F., with sterling

silver heads, each a beautiful example

of the jeweler's art.

Boat news: The Lorain Theatre was to

present a porpoise class boat Thursday

(271 to some lucky patron as a prize in

an attendance-boosting contest. The winner

was the person having the most ticket

stubs on file at the theatre—more than

10,000 were accumulated in the contest.

The name of the winner was not available

at this writing.

More boat stuff: That brave little ship

Between the Acts has come back from Killarney

after a two-week cruise. Skipper

was our (Boxofficei field man and Universal

salesman Jack Lewis. And it's Killarney.

Ont., not Ireland! He went from

Cleveland on Lake Erie past Detroit through

Lake St. Clair and up into Lake Hui-on.

He covered the north shore from Penetanguishene

on Georgian Bay to the western

end of Manitoulin Island, where 3,000 Indians

live. At Port Huron, he saw "The

World of Henry Orient." and at Little

Current on Manitoulin he saw "The L-


Shaped Room. are "the woods" becoming


Patricia Varkle, daughter of Ted Levy of

Buena Vista, on vacation from Goucher

College at Baltimore, has been doing her

"girl Friday" bit at 20th-Fox this summer.

She was looking forward to early October

when she goes back to Baltimore . . .

Hazel Mark, long with National Screen, re-

! a screen game,

HOLLYWOOD takes top

honors. As a box-office attraction,

if is without equo4. It has

been a favorite with theatre goers for

over 15 years. Write today for complete details.

Be sure to give seating or car capacity.


37S0 Ookton St. • Skokic, Illinois



AHisd Film Exchange Imperial Pictures

210* Poyn* Ave.

Cleveland, Ohio.

West Side Drive-In, then on his own at th

Charlite Celebrity Room where he worke

as manager, produced the shows, includin!

programs of Greek folk dancing. He

tired when NSS


moved its headquarters to married to Marie Delaney, 22, of Clevel

Cincinnati. She has made a lot of nice land and a graduate of Lomdes Hig^

trips since then; is at present in Port School. They have two children, daughte

Huron. Mich., and is planning a 25.000- Marie, 2, and John jr., 3, and a practicin.

mile journey later this year . . . Visitors drummer.

on Filmrow included Ralph Russell, the

Palace at Canton; Steven Foster and Joe

Schagrin of Foster Theatres at Youngstown,

and Julian Knight Findlay. COLUMBUS

We've had a lot of stars in Cleveland

lately. First was the Christian Radich, ^orris Schwartz, manager of the Paril

Norse training ship and star of the beautiful

film "Windjammer." Gloria Swanson immoral movie, had his case continued t;

art house, charged with showing a/,

made TV appearances here on KYW-TV. September 1 in municipal court after post!

She's being described as having been so ing $500 bond. Schwartz was arrested b

busy at so many things for so many years vice squadmen who viewed about 30 min

that she's only now finding time to develop utes of the feature. "Mood Models" .

another talent she knows she has—extrasensory

perception. She has talked of Brown"

Loew's Ohio held "The Unsinkable Moll.


for a foui-th week and Northlanv

over TV and in interviews. Later six utterly

lovely creatures spent a day here a second week.

Cinema held "Good Neighbor Sam" fo'

promoting the Allen's film, "A House Is

Not a Home." Ross Hunter and

Taina Elg,

his entourage

will be written about

screen dancer seen in a nam

ber of MGM

in a later

musicals, will appear in per


son with Denise Darcel and Stuart Da'

mon in "Can-Can" in the Kenley Player^

Latest plans for Loew's Ohio and State

final summer stage production, openin;

Theatres are to have them retain their September 8 at Veterans Memorial.

individual entrances. Earlier talk said the

two lobbies would be combined William

as one.

Knepper, head of the under

"Mary Poppins" will open the Ohio October

29 or 30 and was that

ground parking commission, announcec

to have been



by the Variety

State House underground park;


Tent 6, but the new

garage will be opened between Novem:

date brings the opening

ber 1

too near that

and 15. The


1,200-car facility is lo

the other film to be sponsored

cated in

by the

Capitol Square, bordering Loew'i

club, so they're passing


up "Mary" RKO Grand in

and Hartman theatre;

favor of "My Pair Lady."

and near RKO Palace.

Cleveland has lost three older members

The many Columbus show busine.v

of the theatrical

friends of

union group Mrs.

in the



Wilson Boda, forme:,

week or so. Richard J. Mooney

manager of

of 17820

the Hartman legitimate the-;

East Park atre,

Drive retired a couple


of years

her death. Mrs. Boda, wh(!

ago after years spent

retired last

with the Ohio year,


died at 79 in Mount Carv

1943. He is survived by


a wife


and son

where she had been a patiein


Bob Bial, who since

with his


brother Matt a stroke


July 23. Mrs. Bodi.

a theatrical sign was




with her


late husbanc

many years in the Film

Robert in


the operation

died in

of the Hartman;

Florida last week. His

She took


over sole


direction in 1958, following


him . Wellman was an



and for years was secretary of the operators

union. He Springfield,

The Liberty,


Ohio's, last in-|

worked as a projectionist

and was with Arnold

dependent theatre and one of the city's

Gates, now manager

oldest houses,


closed its

Loew's State,


at Loew's

August llj


Closing of

for some

the Liberty

years. Wellman leaves Springfielc

died in Florida



three film

was buried


in Cleveland Known as the;

last week.

Victoria when it opened at the time ol

Jean Brown, daughter


of Dorsey Brown War I, the Liberty was first operated

of MGM, has just been

by the late

graduated by

Ed Helman. who


sold the house

John's Hospital


so recently


that the ink

Gregory. William Settos is

was opci

scarcely dry on her






license. She

time of the closing.

is interested in pediatrics and will probably

Rudolph H.


Purger, 75,

in this branch . . . Bob

who was director'

of pit

Blitz, salesman

orchestras at the




B. F. Keith'

and family


returned from

and later


at the

at East Harbor

RKO Palace



died in

. and

Grant Hospital here.

Dorothy Mink,

Purger. known:



to everyone



looking forward

"Rudy." was a child

to a


visit by their son



the violin


and also


played th^



and Alan's son When Douglas

the vaudeville

who'll be

era ended,i

2 years


old at Christmastime.

became elevator

Alan went

operator at the old

to school

in Cleveland

Columbus Citizen

but is now building


and later at

in Chicago,

as director

University Hospital.

of sales and promotion

He is survived by his


Smash son






daughter Marie . . . Screen

of Mercury.

star Van Johnson is appearing in person,

John Pappadakis is the



the star of




Kenley Players' production


the Cinema Theatre at Southgatc, and "A


to Victor Gattuso, manager. John

Thousand Clowns" at Veteran.^

Memorial the week of August 25.

has been a theatre buff since high school.

In recent years he has worked with Jack "Behold a Pale Horse," a Columbia release,

was filmed principally in the French

Silverthorne at the Hippodrome, for Associated

Theatres in Youngstown at the Pyrenees.

ME-2 BOXOFFICE August 31, 1964

. . The

. . Warners

/rt Shreffler Takes Over

Eielby Castamba Theatre

•;''TBY. OHIO — Alt Shiofflcr has

\or the Castamba Thcatic from

- line circuit, which had operated the

sjaiion since 1937. Shreffler himself has

li'n associated with the Castamba since

1(2, when his father, the late Halmer D.

^reffler, was manager. Art has been man-

;r since 1956.

Jpon assuming independent control of

; theatre. Shreffler asked for the co-

•ration of Shelby parents and children

make the Castamba a good place to

joy movies, rather than a center for

idalism and discipline problems. "The

atre belongs in Shelby," he said, adding

it benefit showings can be arranged for

y groups wishing to raise money.

arrolhon, Ohio, House

eopened by Bud Weals

CARROLTON, OHIO— After minor relirs,

the Carrollton 700-seat Virginia

jieatre has been reopened by Horace

lud" Weals. Carrollton druggist, with

)bert Tilton of Cadiz as manager. Tilton

also manager of the Cadiz Theatre.

The Virginia, the only theatre in this

ea equipped with widescreen and CineaScopc

projection facilities, has been

)sed since Oct. 12, 1963.

Weals is owner of McElroy's Drug Store,

lich he purchased from Harold B. Mercy

Jan. 1. 1963. He and his wife Jackie

id two sons, Butch, 14, and Rich, 11, rele

on Carrollton Route 2.

arrell Bowers Admits

heft at Lima Drive-In

LIMA, OHIO—Darrell Bowers, a former

iploye of the Lima Drive-In, was bound

the Allen County grand jury after enterg

a written plea of guilty to an embezzleent

charge in municipal court. He is

larged with taking $505.03 from the drive-

He was returned here from Dallas, Tex.,

ter being arrested by police there on a

:al warrant. His bond was set at $5,000.

an Wert Theatre Manager

ormer City Policeman

VAN WERT, OHIO—Leonard D. Conn,

10 retired as a local policeman in 1961,

is been appointed manager of Schine's

m Wert Theatre, according to Fred Mc-

;e. the circuit's district manager. Conn

places Lloyd Craven, who had resigned.

In another change at the theatre, Terry

ipsley replaced Paul Dougal as projecinist.


There is a possibility that the motion picture

industry may top its long career

in the entertainment field with one of the

most successful summer seasons that this

area has ever had. The variety of better

product, good promotions and ideal weather

conditions have aroused interest among an

increasing number of movie patrons during

this summer season. Provided the

weather is agreeable, area houses should

end the .season during the Labor Day week

with a loud bang at the boxoffices. The

suburban Ambassador, which is playing a

"Carpetbaggers" successful run, has

opened up additional parking facilities to

care for its patrons.

Art film buffs should be grateful to

Edward Salzberg for bringing to their attention

the number of distinguished films

at the art Guild . Hennegan Co.,

outstanding in its art work for some of the

major film companies, has been promoting

"Mad. Mad, Mad, Mad World" by sending

a huge colored poster to all of its customers,

a pictorial silent boost for the film during

its area subrun . . . Organizations constantly

scrambling to acquire monies for

charitable enterprises will be missing a big

bet unless they take advantage of "Hamlet."

which is to be shown locally at the

RKO Albee, Grand and International 70

during its two-day run next month.

Jean Louis, one of the world's foremost

fashion designers, was here to promote

"I'd Rather Be Rich," which opened at

Keiths August 27. Louis's schedule was

crowded with appearances at radio-TV

studios, meetings with interested fashion

leaders and department store fashion managers

and a well-appointed luncheon attended

by the press and entertainment


Filmrow greeted several visitors this

week. Among those noted were Stanley

Adleman, vice-president. States Film Services;

exhibitors Floyd Morrow, Orlando,

Pla.: Charles Scott, Vevay, Ind; Kentuckians

Gene Lutes, district manager, Chakeres

circuit, Frankfort; Anna Belle Ward

Olson, Somerset: Ohioans Douglas Hott,

Granville; Hank Davidson, Lynchburg;

Frank Nolan, Athens; Bob Moran, Mount

Orab; John Holakan, Dayton; Grant

Frazee. assistant general manager, and

Wally Allen, booker, Chakeres circuit,

Springfield. William Brower, BV manager,

toured the Kentucky area this week.

Dennis Glen, 20th-Fox booker, is recuperating

nicely from surgery . . . Chakeres

circuit has appointed Holly Fuller as

manager for its drive-in. North Xenia,

and Terry Hetherford as manager of its

indoor house in Xenia . . . Bill Settos, exhibitor

at Springfield, has closed the

Liberty. The building has been sold and

will be dismantled for another type of


Michael Chakeres, vice-president and

general manager for Chakeres Theatres,

and his family are vacationing in North

and South Carolina during the next several

weeks . . . Also away for some time are secretaries

Helen Cirin, MGM; Peggy Rebhan,

Universal; Ann Keck, Warners; salesman

Charles Schroeder. UA; Leonard Katz, Universal;

Edna Tressler, AA office staff, and

Ray Russo, 20th-Fox manager.

The 20th-Fox screening room has been

reconditioned, repainted and the sound

system improved . is moving

next month to the downtown Kroger building

and Paramount is expected to move

into new quarters within the same building

on Filmrow in about two weeks.



irers Congratulate Union

AKRON—The nine drive-in theatres in

is area pmxhased a quarter-page ad in

e August 19 Beacon-Journal to conatulate

the projectionists on their 50th

iniversary of Local 364. The theatres par-

;ipating in the ad were the Ascot, Gala,

ontrose. Blue Sky, Magic City, Starlight,

ist. Midway, and Summit.

mdals Strike Lima Airer

LIMA, OHIO—Vandals broke a window

the Sharon Drive-In boxoffice, one of

e theatre's neon signs and about 125 light

libs on posts along the airer's driveways

I a recent Friday evening.

. . Mr.


Thomas McGuire, manager of the Dearborn

Theatre, has been named manager

of the Ryan Theatre in Warren, recently

taken over by Wisper & Wetsman

from the William Schulte circuit. He succeeds

Robert Graham, a former manager

of the Eastovvn who had been managing

the Ryan in the interim. Coincidentally.

the Warren has been advanced to a secondrun

operation for the Detroit metropolitan

area for the first time. It remains the only

hardtop theatre in Warren, one of the

city's largest and fastest-growing suburbs.

Marty Zide of Allied Film Exchange, air-

8"xlO" ^1500



Check with orderi


NO C.O.D.t 2310 Cosi Detroit 1, Mich.

Service Ports Repoin



Corn - Seasoning - Saxes - Salt

misthibutors of cuBroRS" popcorn m.vchinbs

5633 Grand River Ave. Phone TYIer 4-6912

Detroit 8, Mich Nights-UN 3-1468

man first class in his off-time, was on two

weeks of active duty with the National Air

Guard . and Mrs. Jack Zide. who

missed the opening of •'Becket" during

their trip to Los Angeles, were down to

see it at the United Artists . . . Fred Pellerito,

supervisor of Community Theatres,

took off with his family for a nearby cottage

resort for a vacation . . . Bill Hurlbut.

onetime publisher of the predecessor of

BoxoFFicE in this territory, is still active,

maintaining his offices in the Fox Theatre

building and keeping in touch with

his friends in the film business . . Bill


McLaughlin of the Music Hall announces

the coming of the new Cinerama release.

"Cinerama Circus World," late in the fall.

Clark Theatre Service, headed by William

Clark, is taking over the buying and

booking for four additional theatres—three

key houses of the Nick Kuris circuit, the

1.400 seater NK in downtown Muskegon,

which is to be reopened as a first run in

September; the OK Drive -In at North

Muskegon, and the NK Drive-In south of

Muskegon. The fourth house is the 1.000-

seat west side Lincoln Theatre here, now

operated by the Fort-Military-Cavalry

Corp. under the management of William

"Uncle Billy" Graham. The Clark expansion

brought the return to show business

of Max Gealer, former supervisor for Associated


In Paramount's "Circus World" Kay

Walsh. British stage actress, portrays the

circus wardrobe mistress.

Bill Laney Joins Jo-Mor

As Its General Manager

Fr,;m Eastern Edition

BUFFALO—William Laney. who wef,

from the management of Loew's Teq

Theatre here seven months ago to mar

ager of Loew's Rochester in Kodak Tow

has become general manager of a buc

ding Rochester theatre circuit.

Laney is in charge of operations of thit

Jo-Mor Enterprise theatres which incluc

the new Stone Ridge in the Rochestc

suburb of Greece: the Coronet on Thur:

ton road and the North Park Drive-In

Hudson avenue. The newly organized oj

erating company is headed by two Vetera

Rochester theatre men, John Martina c

the Cinema and Morris Slotnick of tl

Fine Arts.

Jo-Mor has two more suburban pla?

theatres in the planning stage in additio

to the theatre that will occupy the Bar

tist Temple ground floor auditorium aftt

the church congregation moves into ii

new building in Brighton in January. Thi

would make Jo-Mor the city's largest cir


Laney will manage the new theatre to b

built on a site opposite Pittsford Plaztl

He said that "to leave Loew's was a diffii

cult decision to make." Laney has move'

into an apartment near the Stone Ridge

A New Grant Northrup

TOLEDO—Reeves Northrup, assistari

manager of the Toledo Ticket Co.. ani

wife sent a "He's the Ticket" booklet-typ

announcement on the birth of a son namer

Grant Jennings. Grandpa Lowell Granj

Northi-up heads the ticket company. |

Translation for Paleface:

"Don't waste time with old-fashioned

way sending message. BEST way to

SELL used equipment, find HELP, SELL

or BUY theatres, is with


You get year - round service."

RATES: 20c per word, minimum $2.00, coih with copy. Four coniecutive insertions for price of three

BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo.

Please insert the following ad times in the CLEARING HOUSE


Enclosed is check or money order for $ (Blind ods ^2( extra)

ME-4 BOXOFFICE August 31, 1964

22 ) was


Jesi Summer in Years

U Boston Theatres

BOSTON Percentages aii' luniunf,' far

head of last summei' at Boston first-run

neatres and exhibitors say they are having

le best summer in many years. Below norlal

temperatures have been a big help,

articularly boosting weekend business,


aturday typical of the weather

reak indoor theatres have been getting,

driving rain throughout the day and

vening bringing filmgoers to the boxofices

in lines. Many exhibitors are exressing

jubilation over the success of big

roducl and feel that they have licked the

ugaboo of TV and outdoor recreation with

le better film Hollywood has been suplying.

(Average Is 100)

s,or—The Night ot the Iguona (MGM), 3rd wk. 180

xicon Hill—A House Is Not a Home

(Embassy I, 2nd wk 250

>ston Circus World (Bronston-Cinerama),

9th wk 150

opn— Lorno (SR), 9th wk 140

Dnter— Bikini Beach (AlP); No, My Dorling

Doughter (Zenith) 160

inemo Kcnmofe Square; Pork Square Cinema

Seduced ond Abandoned iCont'l), 2nd wk 200

letcr— Nothing But the Best (Royal), 5th wk. ..140

jry—The Three Lives ot Thomasino (BV), 2nd wk. 155

lOytlowcr— A Hard Day's Night (UA), 2nd wk. ..185

emoriol Mamie (Univj; Bullet tor a Badman

(Univ) 160

lusic Hall—A Shot in the Dark (UA); This Is Jordan

(SR) 200

rpheum—The NEW Interns (Col) 165

Dtis Cinema Yesterday, Todoy ond Tomorrow

(Embassy), 8th wk

won Becket (Paro), 15th wk

I 30


\ Hard Day's Night' 175

1 Hartford Opening

HARTFORD—United Artists' "A Hard

•ay's Night" was the big news of the week,

inging up a hefty 175 in day-and-date bow

t the downtown Loew's Palace and East

tartford Drive-In.

Ilyn; Manchester and Pike drive-ins Honeymoon

Hotel (MGM); various cofeatures 85

rt Cinema Traveling Light (SR); Dangerous

Charter (SR) 70

;rlin Dnve-ln Lorno (SR); The Girl Hunters

(Coloromo), reissue 90

jrnside A Shot in the Dork (UA), 5th wk 105

ineroma— It's a Mod, Mad, Mad, Mod World

(UA-Cinerama), 28th wk 70

ine Webb The Night ot the Iguano (MGM),

3rd wk 90

M Loew s—Good Neighbor Sam (Col); The

L-Shaped Room (Col), reissue, 5th wk

m— Yesterday, Today and Tomorrow (Embassy),



2nd 90

Jew's Polace, East Hartford Drive-In

A Hard Day's Night (UA); various cofeatures .175

Jew's Poll Marnie (Univ I 80

ivoli—The Christine Keeler Affair (SR);

Psychomonia (SR) 100

rand—A House Is Not a Home (Embassy), 3rd wk. 70

'Jight of the Iguana' 115

[ighest New Haven Score

NE'W HA'VEN—Trade ran about average

Dr the week, incoming attractions includig

Columbia's "The NE'W Interns" and

IGM's "The Night of the Iguana." the

itter leading with 115.

owl Dnve-ln, SW Roger Sherman The NEW

Interns (Col); Quick Gun (Col) 90

rown Love With the Proper Stranger (Para);

Days of Wine and Roses (WBl, reruns 80

incoln Nothing But the Best (Royal) 90

Jew's College Marnie 'Univ), 2nd wk

aromount The Night of the Iguana


MGM ...115

ost Dnve-ln—The Horrible Dr. Hitchcock (SR);

The Awful Dr. Orlof (SR) 90

^ Cinemorl Yesterday, Today and Tomorrow

(Embassy), 3rd wk 80

'halley Good Neighbor 70

Sam (Col), 5th wk

Veekend Bonus at Airer

MIDDLETOWN. CONN.—Sal Adorno jr .

wner-operator of the Middletown Driven.

is now screening a third, title-unnnounced

bonus feature on Fridays and


Good Connecticut Grosses Expected

To Continue Into Early Autumn


HARTFORD — Connecticut drive-in

theatre bookers are anticipating a strong

late summer and early fall, their thinking

hopefully predicated on the performance

pattern to date of such acknowledged

blockbusters as Paramount's "The Carpetbaggers,"

'Warners' "Robin and the 7

Hoods, " "What a Way to Go!"

and Universal's "Marnie."

Both hardtop and drive-in factions arc

convinced that nothing on the horizon

packs the boxoffice appeal and atmosphere

of "The Carpetbaggers." The Joseph E.

Levine production has broken, by easy acknowledgment

of top spokesmen through

the territory, many long-standing attendance

figures, and this despite poor weather

and other elements normally tumbling boxoffice


The pronounced 1964-pattern of dayand-date

bookings, involving downtown

hardtops and submban drive-ins. is now

an accepted part of Connecticut exhibition

operations and there's little complaint or

grousing from even the most skeptical

drive-in managements over the practicality

of breaking previously defined release


At the same time, the day-and-date pattern

is necessarily restricted to the metropolitan

communities of the state's three

largest cities. Hartford. New Haven and

Bridgeport. There simply is not enough

"staying power" for more than one drive-in

in other communities to play day-and-date

bookings. It's a foregone conclusion,

then, that what's currently in the bigger

cities— i.e., "Marnie." "The Carpetbaggers,"

et al—will inevitably wend their- profitable

way to smaller city and tiny hamlet driveins

by late summer and early fall, garnering

a large boxoffice take, since the drivein

men in the small towns feel the initial

AT MPTO OUTING — Larry Lapidus

of the Smith Management Co.,

standing, comments on a topic of the

day with (left to right) Bruno Weingarten.

E. M. Loew's Theatres; Bernie

Menschell. Menschell Drive-ins, and

Alfred Alperin. Meadow Drive-In,

Hartford, at the recent annual outing

of the Motion Picture Theatre Owners

.Ass'n of Connecticut. Two hundred

representatives of exhibition and distribution

attended the affair held at

the Racebrook Country Club. Orange.

impact generated by big-city playdates will

be felt on the smaller level.

Encouragingly, the season or two ago

practice of booking three and even fourmajor

features into drive-ins, prevalent in

upwards of a dozen underskyers. has practically

disappeared, the thinking here being

that quantity alone is no longer a guarantee

of boxoffice statement black ink. The

bookers, in effect, are depending on lure

of acknowledged quality hits.

As for nonscreen promotion, an acknowledged

"hit " to date is a Ford dealership

tieup executed by far-thinking Peter Perakos

jr.. office manager of the Perakos

Theatre Associates circuit: the Plainville

Drive-In is giving away a 1965 Ford in

October. Each Tuesday night until then,

the theatre is distributing "lucky slips" to

all patrons. The driver of a Ford car is admitted

free Tuesdays: all other passengers

in the same vehicle, of coui-se. pay regular


Milton LeRoy, president and general

manager of the Blue Hills Drive-In Theatre

Corp.. Hartford, has dropped the practice

of providing free fire engine rides for

patrons' youngsters 'he hired an antique

engine with driver' and is casting about

for possibility of a high wire act. The Redstone

Theatres' Milford Drive-In has a new

policy of free fire engine rides nightly.

Food merchandising isn't overlooked;

Sperie P. Perakos, vice-president and general

manager of Perakos Theatre Associates,

has incorporated a daily newspaper

ad reference to some aspect of concessions

for both the Plainville and Southington


Screening time is always a matter for

concern: Lockwood & Gordon and other

major drive-in cii'cuits in the territory

have found a rewarding practice in showing

the main featui'e first. Sundays

through Thursdays. Shows are presented

at varying times on weekends, dependent,

of course, on length of the feature and

primary appeal to adults or adults-family.

Encouragingly, 1964 has seen no drive-in

closings. At the same time, there's no talk

of drive-in construction. The exchange

territory has upwards of 40 underskyers.

Whatever new construction plans are

heard embrace the hardtop field: prominently

mentioned are a dual theatre concept

for downtown Hartford by E. M.

Loew's Theatres: an 800-seat theatre 'operator

to be designated! in the $10 million

Bushnell Plaza luxury-apartment-retail

complex. Hartford: a hardtop for Lockwood

& Gordon in a Norwalk shopping

center: a hardtop for the Nutmeg circuit

in the Amity Shopping Center. New Haven.

Lou Cohen Testimonial

Moved to September 30

HARTFORD—The date of a testimonial

dinner honoring Lou Cohen, retired Loew's

Palace manager, has been moved from

Tuesday. September 29, to Wednesday,

September 30, in the Capitol Ballroom

of the Hartford Statler Hilton.

Cochairmen William Decker, Stanley

Warner Strand, and Harry Gann, Cut

Price Markets, expect the attendance to

pass the 200 mark.

OXOFFICE August 31, 1964 NEpI

. . The



Two big film pacliages have just been negotiated

for by WNAC-TV here and

Seven Arts. The films involved were produced

within the last ten years and never

before shown on Boston television. One

package is from Warner Bros., the other

from 20th-Fox.

Davis Film Distributors has set 84 theatres

in the six New England states with

"The Magic Fountain" for the two-week

period of October 10-12 and October 17.

18. Stan Davis of the firm returned from

Buffalo, where he set up the Buffalo exchange

area for "The Magic Fountain" to

break September 19, 20. Davis also arranged

for a Buffalo TV personality, Captain

Bob, to make appearances in eiglit

Buffalo theatres during the two-day engagement

as part of the saturation campaign.

"Hamlet," shot on the New York stage

with Richard Burton in the title role, will

be shown at the Paramount Theatre here

in the new Electronovision process September

23, 24, according to New England

Theatres. There will be two matinee and

two evening performances, matinees beginning

at 2 p.m. and evening performances

at 8. Seats for matinees will cost

$1.50; $2.50 for night performances. Mail

orders are being accepted. Seats will not

be reserved, the NET management said, but

tickets sold for each performance will not

exceed the theatre's capacity, thus assuring

each buyer of a seat.

Business Can Be Better!

There is nothing wrong with

Theatre Business that a

"good picture" cannot cure

unless Your Theatre has:





Take o good look at your chairs ond evaluate

the facts. It they need recovering, rebuilding,

new backs, hardware, repainting or respacing


Guaranteed work. Your chairs will be as good

as new. Your dropes will look fresh and InYJting.

And for safety sake we will flameproof per legal

requirements to avoid possible trouble as your



Call or write today,

Estimotes cheerfully given.


262 South St. New York 2, N. Y.

Tel. YU 2-2700

Ben Sack Puzzled by Fate

Of Two Much-Alike Films

BOSTON—One of the mo.st often asked

questions in the motion picture business

seems to be why some pictures do fine

business while others do nothing at all.

and Ben Sack, owner of Sack Theatres in

Boston, with five houses in the city, is expressing

his bewilderment.

The exhibitor opened "Lorna" a few

weeks ago at his Capri Theatre to the

worst reviews of any in Boston's history

of film reviews. Despite this, "Lorna" did

the biggest business in town and w-as still

holding strong in its eighth week with

grosses as good as in its second week.

Guessing that either the critics were

wrong or that lightning strikes twice in

the same place. Sack bought "The Christine

Keeler Affair" for his Gary Theatre

and backed it up with the same type of

advertising and exploitation that he had

used for "Lorna." He then sat back to

await results, which he thought W'ould follow

the same pattern.

"We had to pull the picture," he revealed.

"It did the worst business in the

history of the Sack theatres. It didn't gross

enough to pay expenses."

Yet, Boston film reviewers who looked

at the picture gave it much milder

critiques than the ones on "Lorna," he

pointed out. "We spent more money on

newspaper, radio and TV ads and exploitation

than we did on 'Lorna'; w-e played

it in a bigger house and one right in the

center of the theatrical district, where all

the legit houses are, but people stayed

away in droves."

"The Christine Keeler Affair" played

nine days at the Gary "to a gross I don't

even want to talk about," Sack said, "It

didn't even pay for the expense of the


"I can't figure it out." the showman

said. "Here we have two sex pictures, both

get the same treatment, one does terrific

business, the other one bombs out, why?"


John Conte, the film actor, has been appearing

at the Lakewood Theatre, five

miles north of Skowhegan, in "Mating

Dance." Joan Hackett and Anthony George

were also featured in the stage production

. Park Theatre in Manset.

where some of the Catholic masses for

summer residents and a few year-round

families have been sung in recent years,

will not be used for that purpose in the

future. Ground has been broken for the

construction of St. Peter's Church in the

Mount Desert Island hamlet.

A free picture of the Beatles was given

to each couple attending "A Hard Day's

Night" at the Empire Theatre and the

Lisbon Drive-In in Lewiston. There was

no admission charge for children.


The White River Junction Drive-In wa

the scene

1 23


a pilgrimage fo

the sick and infirm, sponsored by th

Roman Catholic diocese of Burlingtor

Previous pilgrimages were held at the shrin

of St. Anne of Isle La Motte. Bishop Rober

P. Joyce, Burlington, celebrated a lo\

mass at the outdoor theatre; pilgrims, sit

ting in their cars, used the drive-in speak

ers to hear the service. Priests made th

rounds of cars to hear confessions an

distribute communion.

A benefit show was scheduled by th

Hardwick Kiwanis Club at the Idle Hou

Theatre in Hardwick August 27, with pro

ceeds going to the Hardwick Hospital fund

The theatre was to be provided free fo

the program, which included several film

of the Vermont floods last March and i

movie covering the past three spring festi.


Richard Hilliard Filming

'Playground' in Boston

BOSTON — A feature art film. "Th

Playground," is in a six-week shootinf

schedule in its Berkeley street studio ani

on location in over 20 different site,!

throughout Boston. This "all-Boston film,}

produced and directed by Richard Hilliarl

of Brookline, through General Films, ii

employing, with few exceptions, Bostoi

personnel in both acting and technical ca

pacities. The picture will be ready for na

tional distribution in early 1965.

Richard Hilliard, producer-director, i

typical of the small group of young pro

ducers who have established their reputa

tion in the motion picture field througl

the production of low budget films.

"The title," he said, "specifically refeil

to children, because adults can learn si

much from them. Children enjoy themselves.

They do not fear death, and thej

live for today. It is only adults who an;

anxious about tomorrow."

Hilliard says he is seeking to prove tha

with "The Playground" Boston can becomi

an economical and efficient center for filnproduction.

He views the current film a:

the fii-st of several Boston-based featurr


New Medford Manager

MEDFORD, MASS.—John J. Nerich jr

has been appointed manager of Rifkiri

Theatres' Meadow Glenn Twin Drive-Ii

here by Julian Rifkin, president of th(

circuit. Nerich is a graduate of St. Mary':

Boys High School and attended Bostoi

College. A lifelong resident of Lynn, hi

is an Air Force veteran, chairman of the

Lynn Youth commission, a member of the

Massachusetts Juvenile Police Officer;

Ass'n, the Junior Chamber of Commerct

and Knights of Columbus. He and hi;

wife Virginia have one child, a son. John;



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COFFICE :: August 31, 1964 NE-3

. . . The



1 I

14 . offered



lyjrs. Marilyn Landers Vicas of Washington.

D.C.. daughter of the E. M.

Loews Hartford resident manager and Mrs.

Landers, will star in the Lambertville.

NJ., summer theatre production of Rodgers

and Hammerstein's "The Sound of

Music" for a week, beginning September 7.

Her three daughters, Pam. 11; Debbie, 12.

and Patricia. 9, will also appear. Before her

marriage, Marilyn toui-ed extensively in

legitimate theatre and summer stock. Her

husband is a Washington radiologist.


Lockwood & Gordon has shifted John

Comiell. formerly assistant at the Cinerama

Theatre. Providence, to the Cine Webb.

Wethersfield Hartford art outlet)

as manager, succeeding Carroll Lawler,

who returns to the L&G Cinerama

Theatre. Hartford, as group sales manager

former Glackin & LeWitt Arch

Street Theatre. New Britain, has been converted

into a warehouse.

Hartford visitors: William Tiambukis,

northeastern division manager, escorting

Bernie Diamond, general manager of

Loew's Theatres: Mel Davis, Davis Film

Distributors, conferring with key showmen

on the upcoming saturation opening

for "The Magic Fountain" . . . James A.

Bracken, assistant zone manager for

Stanley Warner Theatres, has stepped out

of the cast that was strapped to his leg

in the aftermath of an accident while

playing baseball with his grandsons.

Haverhill Council Renews

Riverside Airer License

HAVERHILL. MASS. — The Riverview

Drive-In license has been i-enewed over the

protest of councilman Francis J. Perry, who

was overruled by other members of the


Perry objects to using officers from one

of the city's two police cruiser cars to direct

traffic nightly at the intersection of Route

110 and the theatre entrance. He cited an

instance of a few nights previously when a

fire had broken out in another part of town

and the officers in one police cruiser couldn't

be summoned to help with traffic at the

fire scene because they were off the air

while directing traffic near the drive-in.

'Iguana' Scores in Norwalk

NORWALK. CONN. — Record-smashing

"Night of the Iguana" business pushed

back the Norwalk Drive-In and Palace

Theatre's "A Hard Day's Night" opening

from August 12 to August 19.





As A Low Priced


ton FAsr Sfuv/cf - nus quauty . . . always gi


'Francis' Series Author

Making Suspense Film

JACKSON. N.H.—A full length suspense

movie is being produced on a low budget

in this White Mountains area by David

"Tom " Stern, a former new'spaper publisher

turned film producer with the Elmwood

Film Co. of Princeton, N.J.

The professional players with lead parts

are Nina Wilcox. Barry Bartle and Mark

Gabriel. All other roles are taken by U.S.

Forest Service personnel, conservation officers

from the state fish and game department,

state police and area residents.

The film, dealing with a nuclear physicist

who has been hidden by the FBI in

the White Mountains National Forest to

escape enemy agents planning to kill him,

is expected to be released before the end

of the year. The premiere is expected to

be in Washington. D.C.

Producr Stern was brought up in newspaper

work, his father having been publisher

of the Philadelphia Record and New

York Post. He published several newspapers

himself, including the Camden


N.J. and New Orleans Item

but gave up newspaper work several years

ago to devote his time to writing. He has

written movie and television scripts but

this is his first film production.

While serving in the Army during World

War II. Stern authored a series of satires

on military life in which he created a

"talking mule." Later this became the

basis for the screen series about Francis,

the talking mule. As a result, he ventured

into the motion picture business.


HI Swett, Stanley Warner Roger Sherman,

sneak-previewed 20th-Fox's "Pate Is the

Sam Rosen, partner in the

Hunter" . . .

Lockwood & Gordon Connecticut theatres,

returned home from an extended tour of

Mexico . . . Sperie P. Perakos, vice-president

and general manager of Perakos Theatre

Associates, is readying a motion picture

symposium at Yale University in October,

the participants to include producer-distributor

Joseph E. Levine; Allen

M. Widem, Hartford Times amusements

editor, and selected creative talents.

Record Jimmy Collection

For Opera in Bath

BATH. ME.—The Opera House broke an

alltime record for a Jimmy Fund collection

in this city of 10.000 by sending a check

for $532.21 to Bill Koster, chairman of

the fund. The sum collected exceeded last

year's mark by $400.

Vin Wiggin. manager of the Opera House,

as a gesture of thanks to his staffers

treated them to an ocean voyage out of

Booth Bay Harbor and to dinner for all

at the Oak Grove Hotel. Members of the

staff who assisted in raising the record

collection were Carol Ainsworth, Klco

Pecci. Bion Ainsworth. Patricia Ames. Leslie

Ainsworth and Robert Oxton.

Henry Hathaway will produce and direct

the big outdoor action di'ama, "Nevada

Smith," for Paramount release.


tJhode Island, the only state other tl^i

Arkansas celebrating 'Veterans I^

a wide scale of entertalnm t

and outdoor events. Due to unseasonay

cold weather, ihe indoor theatres were vu

patronized, as beaches, lake and moitain

resorts were all but deserted. So grt

was the demand for tickets for the st;e

show at Loew's State, starring "The F


. . . We

ing Montreal Lines

)X Beatles' Film

[ONTKEAL— LoiiK. \onv. lineups foinied

the Beatlo's "A Hard Day's Nit,'lit" at

Capitol. The lineups laii along the

street of the Capitol. McGill College

nue. as far down as Cathcart street.

;e and four abreast. Elsewhere, activity

also very good. "Tom Jones." at the

itmount Theatre, is getting close to the

month run predicted for it with no signs

ittcudance falling off. At the Cineramajerial,

"It's a Mad. Mad, Mad. Mad

rid" attained its 37th week and it has

/ed to 205,000 persons,

lettc lulu ! 3rd wk Good

luc—The Silence (5R), 2nd wk Good

Id— A Hord Doy's Night (UA) Excellent

Festival—The Woman of the Sands (5R),

,d wk


mo Place Villo Mane Yesterday, Todoy and

imorrow (IFD), 5th wk Excellent

al (Red Room)— A Hard Day's Night (UAl Excellent

ol (Sollc l3oreel Seven Days in May (Para),

id wk Good

>riol— It's a Mad, Mad, Mad, Mad World

lA-Cineroma), 36th wk Good

—20,000 Leagues Under the Seo (BV),

issue, 2nd wk Good

('s—The Unsinkoble Molly Brown (MGM).


T^ yvk

,ce— What a Way to Go! (20th-Fox), 4tti wk. Good

Bccket (Para), 30th wk Good


tmount—Tom Jones (UA-Lopert), 23rd wk. Excellent

ree 'Excellents,' 4 "Goods'

Winnipeg's Best Week

VINNIPEG—Local hardtops had the

t week of the summer, with weather

iditions returning to normal after

eral weeks of unsettling conditions,

eopatra," at regular prices, "South Paic"

in its fourth week as a reissue and

Hard Day's Night" in its second week

re exceptionally strong. The first Sunf

since the easing of the local blue laws

no boxoffice bonanza but was greeted


;h a generally favorable reaction.

itol—Cleopatra (20th-Fox), popular prices Excellent

>tY The Corpctboggers (Para), 6th wk Good

nek A Hard Day's Night (UA), 2nd wk. Excellent

3S—South Pacific (20th-Fox), reissue,

Ih wk Excellent

eum Evil Eye (AlP), Black Sabbath (AIR) Good

ropolitan Robin and the 7 Hoods (WB),

nd wk Good

ran Story (Univ) Bedtime Good

'ne—The Empty Canvas (IFD), 3rd wk Fair

rong Week in Vancouver

-r "Mad World,' Beatles

VANCOUVER—"A Hard Day's Night"

is really clicking at the end of its first

ek and was held over in the Vogue

leatre and the New Westminster and

irth Vancouver drive-ins to very satisctory

results. "Mad World" scored antier

"Excellent" while "Good" ratings

ire posted for four other first-run prod-

Things might have been even better


r theatre boxoffices but some of the

iblic seemed to be saving money for the

icific National Exhibition, which opened

igust 22.

pitol What o Way to Go! (20th-Fox),

3rd wk Good

ronet The Pink Ponther (UA), 6th wk. Average

minion—The Three Lives of Thomosina (BV),

moveover, 6th wk Average

eon Tom Jones (UA-Lopert), 35th wk Average

aheum Vivo Las Vegos (MGM) Good

ige The Carpetbaggers (Pora), moveover,

7th wk Average

inley The Unsinkoble Molly Brown (MGM),

8th wk Good

ond— It's a Mad, Mad, Mad, Mod World

JA-Cinerama), 2nd wk Excellent

jdio Yesterday, Today ond Tomorrow (IFD),

3rd wk Good

igue; New Westminster, North Vancouver

drive-ins—A Hard Day's Night (UA),

2nd wk Very Good

Quebec Assn Issues Call

For Unity in

MONTREAL—An "obsolete and arbitrary

theatre act," which drives a substantial

percentage of theatre business into halls,

and a discriminatory amusement tax which

siphons off up to 10 and 13 per cent of

boxoffice revenues have closed over 100

cinemas in Quebec and are forcing over

100 others out of business, according to

Gaston H. Theroux, president of La Ass'n

des Proprietaires de Cinemas du Quebec.

In a Bulletin, Mr. Theroux calls on the

120 nonmember theatre owners in Quebec

to join the association and put their shoulders

to the task of getting the two harmful

pieces of legislature repealed.

Theroux reveals that he had firm promises

that the amusement tax would be repealed

and the theatre act revised, and he

had waited "week after week" in expectation

of breaking the news, but the provincial

legislature wound up with no action.

"It seems that our representations were

not strong enough, and that requests from

other groups, also concerned with the

cinema, have upset our recommendations

and stalled the promised relief," Theroux

said. He renewed his plea for "unity" and

a solid front by exhibitors and other industry


"The association is now planning another

offensive and this time we need the sup-

Whooping Teen Turnout

At Montreal for Ringo!

MONTREAL—Thousands of whooping

teenagers ringed an entire midtown block

waiting for the doors to open on the advance

showing of the feature film starring

the Beatles. St. Catherine street and the

general environs of the Capitol Theatre

were rocked by choruses of "We Love You

Beatles" and shrieks of "We Want Ringo!

want Paul .!"

. .

"A Hard Day's Night" went on at 10 a.m..

but the lineup began forming up late the

previous night. Boys and girls from all

sectors of Montreal, wearing gay shirts,

their heroes,

hats and badges in tribute to

swarmed downtown by bus, car and afoot.

The Capitol's management hired several

private agency patrolmen to supervise the

lineup and a dozen city policemen joined

in. There was no trouble. It was the noisiest

and about the biggest theatre turnout in

the memory of Capitol Theatre manager

Phil Maurice. Maurice fretted and coaxed

to keep the autobus stop at the theatre

entrance clear to reserve part of the sidewalks


"I've seen this sort of thing before."

Maurice said, "but usually involving adults

and with less excitement. You remember

those personal appearances by Red Skelton,

Joan Bennett. Anne Baxter, Ann


The Capitol's rotunda had two overnight

guests, Gloria Alberts and a friend who

identified herself as Janet Pelletier. Gloria

and Janet were first, but in the early

morning hours they were joined by several

other Beatle fans.

Tax Battle

port of all cinema owners to back up our

claims," he said. "So let's form a united

front in an attempt to convince the Lesage

government that in the field of the cinema

also "il faut que ca change'."

The association has made the following


1. The repeal of the amusement tax act.

2. The establishment of a system of

classification of films.

3. The admission of children from 6 to

10 years of age to the showings of films

approved for children by the board of


4. The interdiction to exploit commercial

cinema in parish halls and in educational


5. The adoption of regulations to control

cine-clubs activities.

The association is gathering information

on confiscation of prints and advertising

materials by inspectors of the provincial

cinema board, following exhibitor complaints

of "lack of consideration" by the

officials, and will take legal action where

evidence supports such action.

Theroux points out membership fees are

nominal. 25 cents to $1 a week depending

on the size of the theatre.

"Not a single theatre owner can say he

can't afford to be a member." he said.

'Le Chat' Judged Best

In Canadian Festival

MONTREAL — At the Canadian film

competition held in conjunction with the

fifth Montreal International Film Festival,

the grand prix for feature films was

won by Gilles Groulx with his first feature

film venture, "Le Chat Dans le Sac."

The $2,000 award, given by Montreal

daily newspaper La Presse and its subsidiaries.

La Patrie and radio station CKAC.

was based on the decision of the international

jury under the chairmanship of

U.S. filmmaker James Blue.


A special mention was awarded to Pierre

Patry for his "Trouble Fete."

In the short films class, the grand prix

of $1,000, donated by the Elysee Cinema

of Montreal, was divided between Jean

Dansereau for his "Paralleles et Grand

Soleil" and Colin Low, who made "The

Hutterites." Special mention went to Arthur

Lipsett's "Free Fall," and "Perce on

the Rocks" by Gilles Carles.

The interpretation prize of $500, donated

by the Montreal Star, was won by Claude

Godbout for his role in "Le Chat Dans

le Sac'

The jury for this year's Canadian Film

Festival was composed of Blue and Sam

Bass of the U.S.; Ian Cameron, a British

film critic: Gianfranco de Bosio, an Italian

filmmaker and Gilles Henault. writer;

Ross McLean, television producer, and Michel

Patenaude, critic, all of Canada.

3X0FFICE August 31, 1964


. . On

. . Maurice

. . . After

. . The



T oew's, one of this city's largest showplaces,

is getting a facelifting, including

a repainted marquee, new lighting, a

black and white granite entrance floor,

renovation of the grand stairway leading

to the mezzanine and interior redecoration

. . . Jean Gouban, who heads Imperial

Films, distributor of television films,

has formed Prestige Films, with an office

at 1405 Bishop St., to distribute theatrical

product formerly handled by Select Films.

Georges Bougie has joined the Prestige

staff. United Amusement's Chateau, Granada

and Papineau will open Prestige's

i a screen game,

HOLLYWOOD takes fop

honors. As a box-office attraction,

it is without equol. It has

been a favorite with theatre goers for

over 15 years. Write today for complete details.

Be sure to give seating or ear capacity.


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4810 Saint Dtnii Street Montreol 34, Que.

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"Ballade Pour un Voyou" and "Operation

Levres Rouges" August 29.

Roger Chartrand, MGM manager, returned

from a swing into the Beauce and

Riviere-du-Loup area . Attias

of Astral was back from calls on Beauce

area e.Khibitors . . . Bill Guss of the MGM

staff was reported feeling good after an

operation for a hernia . . . The Strand,

Savoy and Rialto were playing the WB

double bill of "A Distant Trumpet" and

"FBI—Code 98. "

. . .


Truffaut's "Inconnu aux Services Secret"


was doing well at the Elysee

Champlain Theatre was doing outstanding

business with "Mirage de la Vie," currently

in its fifth week vacations were

Paula Angelescu, secretary to manager

Gordon Lightstone jr. at 20th-Fox, with

her husband to Florida: Jerry Desjardins,

also of 20th-Fox, to the Laurentians: Jack

Kroll of WB and family, to the Maritimes,

and Bert Kidger. manager of Loew's Theatre,

and his family on a motor trip to

Pembroke. Ont., and then to a beach.


. . "My

. . .

The Electronovision four-performance engagement

of "Hamlet" starring Richard

Burton has been booked into Ottawa's

largest theatre, the Famous Players Capitol,

a 2,300-seater managed by Charles

Brennan, for September 23, 24 .

Fair Lady" will be shown at the 20th Century


Nelson starting October 28 have been warned to take extra

precautions agaiiist robbery. The Odeon

Somerset in Ottawa reported its safe containing

$1,000 was carried off at night

with no sign of a break-in, and a holdup

artist grabbed $1,900 during an evening

performance at Loew's in downtown Toronto.

Two drive-ins had simultaneous runs

of "'Viva Las 'Vegas" last week following

its recent extended appearance at the

roofed Regent. They were the Aladdin, a

B. W. Freedman operation, and the Star-

Top, managed by Len Larmour . . . "Savage

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Sam" played a whole week at the Undt

and "The Sword in the Stone" was at tl-

Mayfair. "Bikini Beach" played a seconj

Ottawa week at the Centre on the Mall

The Carleton University here has bee'

conducting a series of free film shows v,

its theatre on Wednesday nights. "Tti

Great Train Robbery" was shown AugUi

19 right after the escape from an Englis

prison of a notorious crook who figure

in the $7,000,000 train holdup last yeej

securing amusement tax corJ

cessions from the provincial governmeni

the Motion Picture Theatres Ass'n of Or

tario has em-oUed new members in th

district. They include Louise Cook, Regenl

Picton; George S. Delaney, Skylark Drive

In, Gananoque, and B. M. Rogers, Lindsa-


The Capitol secured a fifth week oj

"The Carpetbaggers," which has been to:

low^ed by "Robin and the 7 Hoods." At th

Nelson, a 20th Century unit, "The Pa

of the Roman Empire" went six weeks, an

"The Silence" held for a fourth week s

the Little Elgin . 72-year-old Acad

emy at Lindsay is scheduled to reope

September 10 following completion of

remodeling job. It had been closed sev

eral months.

The National Museum finished its sumi

mer series of free film shows, Mondays f

Frida.vs, which started July 6 . . . Followin

two sellout premiere performances at th

Rideau, "A Hard Day's Night," starrin:

the Beatles, opened its regular engage

ment August 26 at the Rideau and th

Britannia Drive-In.

Film Print Production

In Canada Up in 1962

MONTREAL— Gross revenue of 76 firm'

principally engaged in the production an

printing of motion picture films and filr

strips in Canada amounted to $12,109.

000 in 1962, an increase of 13.3 per cen

from 1961 's 67-firm total of $10.687,00(,

Gross revenue from production rose ii

1962 to $7,312,000 from $6,354,000 in th

preceding year, and from printing ani

laboratory work to $3,946,000 from $3,

Private industry


and government agen]


cies in 1962 printed 57,702,596 feet of 16mit

film and 20,607,131 feet of 35mm in blacl

and white, and 8,917,247 feet of 16mni am

732.276 feet of 35mni in color. There wer

116 sound motion pictm-es of five minute

dm-ation or longer made for other thai

Canadian sponsors.

Feature by Conrad Brooks

From Western Edition

HOLLYWOOD—Conrad Brooks, who un

veiled a new technique with hLs nine-and-a]

half minute short, "Mystery in Shadows," i

preparing to produce a full-length feature

entitled "Turn Back or Die. " The short i;

an Alrich Enterprises release.


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BOXOFFICE August 31, 196')

I has

1 which

1 agreement

. . . Margaret


. .

. . . Business

liege Prof and Friends

Film Modern Western

Wt'stern E lifi' n

VS CRUCES, N.M.—A college piofeswith

a contagious affection for movies

riting and producing one of his own

rove a point. It will be a modern westfilmed

against "spectacular New Mexico

ery." says Orville Wanzer, an English

essor at New Mexico State University

,as Cruces. It's a modern western, be-

;e there won't be any cavah-y or Indians,


Veil use the Black Range of mountains

wuthern New Mexico," Wanzer says,

e scenery is magnificent."

he professor has a key associate, For-

Westmoreland of Las Cruces, who has

st for the technical problems involved,

ut them have gathered students and

nspeople with a yen for the cinema,

izer and his friends are trying to prove

oint: that American films made out-

Hollywood can be as challenging as

foreign films that dominate art film


he professor's enthusiasm for movies

produced a book which will be

ilished soon in Great Britain, and a

rse on motion pictures at New Mexico

te. The course is a three-hour free seive

which doesn't count toward a major,

Wanzer expected a few to take.

We thought maybe 15 or 20 would sign

he said. "Instead, 95 appeared for

first class this spring, many of them

iking it would be a snap."

t turned out otherwise, with a required

regular exams and required reading


four books about films— all of which

alted in oral reports.

Universities almost ignore the film in

ir curricula, while we have English

irses almost beyond counting," Wanzer

s. "Yet the film is the only art form

rise in the 20th century."

Vanzer came to New Mexico State in

to teach after receiving his bachelor's


i master's degrees from the University

Miami. In 1960, he and another English

)fessor, John Hadsell, began the Campus

m Society to show serious movies. They

d memberships at $1 a semester for

ekly screenings of significant movies.

'We almost went broke with silent hisical

films." he recalls. "So we began

iting foreign films. Now we have to have

3 showings a night in a 160-seat audi-

•ium every week."

He won't speculate in boxoffice terms

out his forthcoming feature movie, but

says he will try for commercial distrition.

Casting and assembling a technical

;w will begin in the fall. He already has

with a Hollywood fihn lab


processing, editing and sound work.

Quarter Horse Film

m Western Edition

HOLLYWOOD — Actor-producer


)bertson will do the narration on a onelui-

documentary entitled "Quarter Horse"

ade by Fred Rice Productions and Roberta's

Juggernaut Productions, the second

irse film he has made with Rice. Conlered

one of the nation's top authorities

I the steeds, Robertson will oversee the

ripts. The first film was "Appaloosa"

hich won the Western Heritage award as

le best documentary of 1963 by the

ational Cowboy Hall of Fame. The film

ill be entered in San Francisco's film

stival next month.

OXOFFICE August 31. 1964


H fter 22 weeks split between the Varsity

and Park, "Lilies of the Field" moved

into the suburban Dunbar, Fra.ser, Odeon

New Westminster, and West Vancouver

Odeon to continue its phenomenal run in

the Vancouver area.

RetumiriB from holidays were Larry Katz

of 20th-Pox who took his family of seven

to the Okanagan for a couple of weeks of

sun and speed boating . . . Following him

over the Hope Princeton highway was Barney

Regan, Famous Players booker .

Lou Young of United Artists, a pessimist,

went to Los Angeles to make sure he got a

little sunshine.

Heidi Albcrti. United Artists staffer, was

vacationing in her native Switzerland, making

a trip by jet plane over the North Pole

Davie, Columbia, took the

CNR to Toronto and Kitchener to see her

brother, taking with her, her husband Jimmy,

Vancouver correspondent for Boxoffice

items were rushed along be-


fore he left Bryan Rudston Browne,

I . . .

manager at Universal, was off tw'o weeks

for golfing and a relaxing change.

Lorraine ^Vheatley, secretary to Ray

Townsend of General Sound, was brushing

up on her highway technique in her newcar,

and seeking out the lower mainland

beauty spots. Boss Ray remarks that every

time he goes out into the hinterland to

service an account he seems to run into

Premier Bennett and his cabinet officially

opening a new project. It's got so the

Universal City Starts

Huge Tourist Village

From Western Edition

LOS ANGELES—Groundbreaking ceremonies

for the new ten-acre multimilliondollar

visitors village at the Universal City

studios were conducted recently, with

Mayor Samuel W. Yorty heading a special

civic delegation. The first shovels of earth

for the elaborate development, planned to

accommodate an unlimited number of

visitors next year, were turned by Mayor

Yorty and film star Tippi Hedren, newly

named mayor of Universal City.

Following the ceremonies, at which Jules

C. Stein, board chairman of MCA Inc..

presided, participants attended a luncheon

hosted by Miss Hedren in the studio's

newly completed commissary.

The new village, designed to sen'e as an

exhibition and recreation area, will house

numerous special attractions and a restaurant

facility. The project is being developed

under the direction of Albert A.

Dorskind. MCA vice-president, and Harper

Goff. designer of the New York World's

Fair symbol, the uni-sphere. A major visitor

parking facility will be constructed adjacent

to the Hollywood freeway.

Launched on a temporary basis last July

15. the studio tours have proved so successful

that the original November 15 termination

date, set until completion of the expanded

facilities, has now been indefinitely

extended. The two trams, each with three

cars holding 67 passengers, with which the

project was inaugurated, have proved unable

to handle overflow crowds, and an

status symbol for a politician in BC is no

longer a top hat. it's a hard (construction!

hat— without it he's dead.

Norman Rea, new district theatre supervisor

for Odeon Theatres, was busy settling

into his new job and renewing aquaintances

in Victoria has been forging

ahead at the same merry clip as in Vancouver.

"The Carpetbaggers" did three fine

weeks at the Odeon there, to be followed

by "What a Way to Go!" At the Famous

Players Capitol, "The Three Lives of

Thomasina " has just gone into its fourth

week, while J. Arthui- Rank's "Nurse on

Wheels" went a phenomenal three weeks

in the suburban Oak Bay.

While the theatre business has been consistently

good the last few weeks, the same

cannot be said for the legitimate field

which has been having its ups and downs.

In the lately concluded Vancouver International

festival, two tried and true entertainment

numbers, "West Side Story"

and "Irma La Douce." played to near capacity

on extended runs, but cultui-e lovers

were few and far between for Shakespeare's

"Damnation of Faust," and the

Zizi Jean Marie show, which hit the boards

on its North American break-in date came

in so raw that some of the company were

almost into the run before they got acquainted,

and wound up a loser. The w'orst

flopperoo of the season was "Something

Funny Happened on the Way to the

Forum." To quote Jack Wasserman, Vancouver

Sun columnist, nothing happened!

additional two have been ordered for early

fall delivery. Eventual plans for a fiveyear

development period call for more than

a dozen trams, departing at five-minute


Miss Hedren was elected mayor by a

landslide vote of the lot's more than 3,500

employes, succeeding Angle Dickinson. She

was inducted into office by former mayor

Rock Hudson.

Lou Harris Is Publicists'

Rep. to M. P. Relief Fund

From Western Edition

HOLLYWOOD—Charles "Chuck" Moses,

president and executive board chairman of

the Publicists Ass'n, has appointed Lou

Harris as special representative of the

group to the Motion Picture Relief Fund.

The Fund operates the Motion Picture

Home in Encino.



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In All Ways FIRST with the MOST of the BEST


31. 196











Be First' Promotion on Beatle Film Screaming Success

Special Previews of 'Hard Day's Night' Bring

Full Houses . Sample Local Level Campaign

. .

The special showing, advance ticket sale

format adopted by United Artists to precede

regular runs of "A Hard Day's Night"

has been a screaming success.

The Beatlemania crowd in city after city

—Toronto. Ont.. Dallas and Houston, Tex.,

New York. Los Angeles. Buffalo. San Francisco,

to name only a few—responded

enthusiastically to the idea of being the

first to see the Beatles' first motion picture,

an idea carried to the teenager land

older > fans, via radio station sponsorship,

assisted by screen trailers, street ballyhoo

and other media. In each city sellout performances

at multiple theatres have resulted.

The wave of advance ticket sale kickoff

showings started late in July, after weeks-

Crowds of kids, such as seen above, have lined up

at theatres over the nation-—at the big-seat first

runs in large cities as well as smaller houses in

average-size cities— to buy tickets and be among

"the first" to see the Beatles' first film, "A Hard

Day's Night." The crowd above was waiting to buy

advance tickets to o special showing at the State in

Sioux Falls, S.D.

long campaigns, and swept through August.

How were the sellouts achieved? First, of

course, the film itself is well timed to

capitalize on the Beatle craze: second, the

distributors, United Artists, presented it.

both in national presell and the local theatre

level follow-through, with vigorous,

imaginative advertising and promotion that

emulates the best traditions of showmanship.

Proof rests in the fact that circuit and

theatre showmen have been able to jam

their theatres by carrying out the UA concept.

This is illustrated by a campaign

report reaching Boxoffice Showmandiser

from Sioux Falls. S.D. This is not a big

city; in fact, the population is less than

90.000. with a surrounding area of similar

"small city" size population.

Ev Seibel, advertising director for Minnesota

Amusement Co.. and Cliff Knoll,

manager of the State Theatre in Sioux

Falls, promoted two sellout performances

of "A Hard Day's Night" on August 8. using

the advance-ticket, special premiere format.

They got together 16 days prior to the date

chosen to open the advance sales, and decided

to concentrate first on selling out a

10 a.m. performance, then go for a 12; 30

p.m. show, billing the latter as a "Public


No reference to the second showing was

made until the first one was completely

sold out. Knoll reports


There is no rock and roll radio station

in Sioux Falls, so Knoll held a meeting

with the executives of the popular local

radio station KELO on July 9 and worked

out a gratis tiein promotion. Our format

with the radio station called for them to

start runing promos on Saturday. July 18.

six days before the ticket sale opened. Ten

hard-sell spots were used each of these

days. In addition, KELO scheduled the

playing of Beatle records each day with

credits given to the special advance "A

Hard Day's Night" performance and

after each record.

In an effort to tie in the radio station

more solidly, we arranged for KELO to announce

to its listeners that it had purchased

a special block of tickets for its

BOXOFFICE Showmandiser Aug. 31, 1964 — 137 —

Bigwig Beatles

Indicative of the enthusiasm with

which circuits and theatre showmen executed

United Artists' advance ticket sale

promotion of the first Beatle film comes

from Dallas. Show'n here are Raymond

Willie, vice-president and general manager

of Interstate Theatres, and Charles Payne,

general manager of radio station KTJF in

Dallas, who donned Beatle wigs to help

along the advance sale of tickets to the

special preview showing of "A Hard Day's

Night." Willie is the man with the guitar.

Interstate added three other theatres to

the initially scheduled first-nin Majestic

to accommodate the demand for tickets.

The Texas circuit sold some 24.500 tickets

to special showings at circuit houses in

Dallas. Houston, and 17 other towns In


Willie and Payne made TV and the newspapers

with their "Beatle mood" getup.

out-of-town listeners, and invite them to

mail in the price of a ticket with a selfaddressed,

stamped envelope. Nearly 200

tickets were sold through this effort and

gave the radio station more material to

talk about.

On the ticket sale day. July 24, the radio

station promoted the tickets with the ten

hard-sell spots along with several remote

live broadcasts from the lobby of the theatre

during the day, using their most popular

announcers at the theatre. These live

remotes consisted of interviews with ticket

'Continued on next pagei

. . and



Continued from preceding pagei

buyers, the cashier, the manager, etc. The

remote broadcasts totaled over an hour and

a half of radio time. The five days following

the opening of ticket sales the radio

station continued to play Beatle recordings

and used four hard-sell spots per day.

On Friday, July 31, eight days before the

picture, we announced "The public demands

more Beatle tickets so a second show

will be held at 12:30 p.m.," and had KELO

revert back to ten hard-sell spots a day for

eight days, plus daily contests in which

Beatle albums from "A Hard Day's Night"

were given as prizes, along with a limited

number of free tickets to the 12:30 show.

On Friday, July 31, the special transatlantic

open-end telephone conversation

was used at 9:05 and 11:05 p.m. The radio

station used this interview and the theatre

ran a small ad in the daily newspaper on

Thursday with this copy: "Beatle Fans:

Don Roberts, popular KELO radio announcer,

will interview the Beatles Friday

at 9:05 and 11:05 p.m. via special transatlantic

telephone. Be sure to listen. They'll

talk about their new picture, 'A Hard Day's

Night.' " This ad was inserted on the local

events page.


Although we bought no television spots,

KELO-TV did give us photographs and a

story on each newscast held during the day

on Friday, July 24, the day our ticket sales


On Wednesday, August 5, three days before

the movie and half way into our second

performance ticket sales, KELO-TV

ran the newsreel type coverage of the London

premiere of "A Hard Day's Night" at

12:50 p.m. We also made arrangements for

them to show this newsreel flim, plus the

six-minute featurette on the same night at

10:15 p.m. following the local news and

weather. In each case, our special Beatle

performance and ticket sales were added

into the copy.


Since we had a good tiein with the local

radio station, we tried to hold our newspaper

to a minimum, using only what we

felt was necessary to deliver an outstanding

job. Our kickoff ad announcing our

special performance and ticket sales was

3-col. 10-in. inserted on Sunday, July 19,

five days before the tickets went on sale.

On Wednesday, July 22, two days before the

tickets went on sale we ran a 1-col. 9'/2-in.


Saturday, the day after the ticket sales

opened, our newspaper ran a photo and

story of the crowds demanding Beatle

tickets. A line reminding people that we

still had some Beatle tickets available was

used in each of our regular daily ads.

On Friday, July 31, one week before the

special performance, we announced our

second show using a 2-col. 8-in. ad with

this copy: "We're flooded with phone

calls, post cards, letters, requests, demanding

more Beatle tickets ... So we're holding

a second show at 12:30 p.m. Saturday,

August 8, of the fabulous Beatles' first fulllength

hilarious movie, A Hard Day's Night.

Tickets for the 12:30 p.m. show on sale at

the State Theatre Boxofflce. Get yours

now! Listen to KELO Radio for more news


about the Beatle movie you may win

a prize."

Prom this day on, copy was used in our

regular daily ads reminding people that

Beatle tickets would be available until

they were all gone.

We have fed a story to the city editor

for his popular column, Round Robin. This

story was about a 10-year-old boy who purcha.sed

a Beatle ticket for his mother's

birthday present. Knowing the city editor,

we were sure he would pick this up for a

cute story for his column, the best read

column in the paper.


Music, Drug and Department Store Record


Arrangements were made with this group

to post special 22x28 showcards in their

record departments featui-ing the Beatle

albums, a copy of our three-column newspaper

kickoff ad, plus hand lettered information

regarding the purchase of tickets.

These were placed in eight locations in

Sioux Palls. Stores that had window space

available, used it for the Beatle record and

movie promotion.


Immediately upon arrival of the special

teaser trailer from United Artists, we

ordered a tag with the following copy:

"Tickets now on sale at the boxoffice for

the special advance showing Saturday, August

8. Only theatre capacity sold. Get

your tickets now . be one of the first

in the nation to see the Beatles' first feature

length movie."

This trailer was placed upon our screen

on arrival and used throughout our entire

advance campaign.


The regular National Screen 30x40 was

made into a display similar to the 40x60

display shown in the United Artists advance

ticket sales manual.

When our promotion started, our doorman

and ushers wore Beatle wigs and a

lapel badge with the copy. "The Beatles

are coming. Watch for them." After the

ticket sales began, the lapel badges were

replaced with the special souvenir ID

badges, "I've got my Beatle ticket—Have

you got yours?" They wore these until the

end of the ticket sales.


We chose July 24, for the opening of the

ticket sales because on that particular day,

it was a citywide Crazy Day event with all

merchants participating in the promotion

which attracted numerous people from the

out-of-town area. To stimulate interest

and create excitement at the theatre, we arranged

with five teenage boys, known as the

Lancers, to play rock and roll and surfing

music in front of the theatre from 9 a.m.

to 9 p.m. The excitement created a crowd

so big that at times we had to have from

four to six policemen directing traffic in

front of the theatre.

Teenagers started to line up in front of

the theatre at 3:45 a.m. and from that

time on the line grew and grew until at

10:00 a.m. there were over 700 young

people in line.


Personalized Telephone Campaign Boosts

Sendoff of Suniland in Miami Area

The new Suniland Theatre In the Miami

area was opened after a sustained ballyhoo

of great magnitude befitting Its distinction

of being the first new theatre built

by Florida State Theatres in Dade County,

Pla., in nearly 25 years, and the first authorized

since the Consent decree.

The new theatre promotion, a blockbuster

in it£ field, extended over six montlis, involved

all advertising and exploitation

media and reached into 20,000 homes in

the immediate area through a personalized

telephone campaign.

Initial publicity started in November

1963 with stories and pictures of groundbreaking

ceremonies, according to a brochure

just released by the Florida State

advertising-promotion department at the

head office in Jacksonville.


Progress stories were carried during the

construction, up to the late June opening

with the world premiere of "Good Neighbor

Sam." Special layouts and copy prepared

by circuit personnel on such items

as sound, air conditioning, parking faciUties,

etc., appeared at one period on a onea-day

basis in newspapers for nearly 30


The tempo of activity increased when

seven radio stations ran their own special

promotions from June 10 through opening

day, June 25, highlighting the opening.

Prizes for the various contests ranged from

a 9 '2-foot surfboard and an automobile

to transistor radios and complimentary

guest tickets.

Five special congratulatory ads by subcontractors

were carried in the Miami Herald,

Miami News, and the Homestead


All Florida State theatres in the area

participated in a personalized telephone

campaign during which nearly 20,000

homes in the immediate area were called.

Special prepared messages highlighting the

new theatre and the opening attraction

were used. All cashiers had fact sheets not

only about the theatre but also the various

contests being run and received many inquiries

about them during the course of

the telephone campaign.


The merchants of the Suniland Shopping

Center conducted their own "welcome"

campaign and used radio stations WVCG

and WEDR extensively. In addition, they

conducted a Treasure Chest promotion,

publicized in three newspapers, in which

keys were given to purchasers who then

took them to the lobby of the new Suniland

to see if they would open the locked chest.

All prizes were contributed by the


Many thousands of special heralds featuring

"Good Neighbor Sam" were distributed

both by the Suniland merchants

and on a house-to-house basis by a bonded

delivery service.

Table tents were used by every restaurant

in the south Dade area from Coral

Gables to Homestead.

Radio Station WINZ, the Mutual affiliate,

broadcast live from the lobby of the

theatre opening day with Jerry Wichner

at the mike. The three television stations,

WLBW. WCKT and WTVJ, covered the

opening night's activities as did radio stations


Complimentary salutes congratulating

Florida State Theatres on the opening

were broadcast all day from Miami radio

stations WQAM, WINZ. WGBS, WVCG,


Hollywood (Fla.) station WGMA joining.

Radio editorials outlining the history of

the company and Uie new facility were

carried over WKAT, WIOD and WGBS.

Premiere night activities started at 7:30

p.m. with a concert by the Cavalier drum

and bugle corps, American Legion Post 29,

while searchlights swept the sky and attracted

thousands of onlookers.. Ribboncutting

ceremonies were held at 8:00 with

Metro mayor Charles "Chuck" Hall and

county commissioner Lew Whltworth representing

Dade County; LaMar Sarra,

vice-president and general counsel, and

Harry Botwick, supervisor, representing

Florida State Theatres, and Mrs. Johnny

Cotton, representing the South Miami Hospital

auxiliary, which sponsored the



At 8:20 activities transferred to the inside

of the theatre where an honor guard

of the Cavaliers presented the colors and

remained for the playing of the "Star

Spangled Banner" and the dedication by

the Rev. Theodore Tiemeyer, who complimented

motion pictures on their constant

endeavors in behalf of community betterment

and offered a brief prayer for continued

success. Sarra extended a note of

appreciation to all attending and called

Mrs. Johnny Cotton to the stage. Harry

Botwick presented to Mrs. Cotton a check

for $500 as Florida State Theatres' "Good

Neighbor" contribution to the South Miami


Jack Lemmon spoke to the opening night

audience via a special amplified longdistance

hookup from Hollywood.

The first ticket sold for regular performances

starting June 26 was purchased

by Michael Stein, grandson of Botwick,

southeastern regional supervisor for Florida


Win a Hertz Rent-A-Car Is

Gimmick for 'Good Scan'

Hertz Rent-A-Car has a Hertz car on

the streets of Houston, Tex., calling attention

to the showing of "Good Neighbor

Sam" at the Metropolitan Theatre. The

car was seen on the streets through August

6 with beautiful Miss Hertz, Ann

Stansbury. Banners read: "Let your good

neighbor Hertz put you in the driver's

seat for a weekend. See 'Good Neighbor

Sam' at the Metropolitan Theatre. Win

a Hertz car for a weekend."

Full details on how to win the Hertz

car for the weekend were available at the


BOXOFFICE Showmondiser :: Aug. 31, 1964 — 139 —

Here manager Bill Bradbeer, standing, and president

Horry Rosenberg of the Palace Theatre, St. Cothcrines,

Ont., are mapping out an advertising campaign for

one of their recent features, "Zulu" in the Niogara


Stream of Gimmicks

Assists Showplace

The Palace, attractive and comfort-plus

theatre in the heart of downtown St. Catherines,

Ont., keeps well on the profit side

of the ledger through constant promotion

and renovation.

Harry Rosenberg, head of the Palace

operating company, and Bill Bradbeer,

manager, form a team which always has

some promotion going on, and their efforts

pay off at the boxoffice. Their offer

of a free admission to anyone who could

lay claim that they didn't laugh through

a double bill of "Irma La Douce" and

"Some Like It Hot" had no takers.


The same gimmick was used in behalf

of "633 Squadron," if the patrons didn't

enjoy the picture they could ask for a

pass for another show. No one laid claim

to the offer.

Children are occasionally treated to free

door gifts ranging from comic books, balloons,

spook cards, even to free tickets

for sporting events being held in the city.

For promotion of "A Hard Day's Night,"

ten records of the Beatles' soundtrack

music were given away to lucky number

holders during the runs. The promotion was

cosponsored with the local radio station.

The Palace is not only a movie house,

it is the center of stage attractions in the

Niagara peninsula, having a full size stage

suitable for any type of road shows. Among

the many shows to play the Palace last

winter were the National Ballet, Spring

Thaw, Vienna Boys choir, symphony orchestras,

fashion shows, folk festivals, and

local theatrical groups who produced such

stage presentations as "South Pacific"

and "Annie Get Your Gun."


During the past year the theatre has

undergone a thorough interior renovation,

including new broadloom in the

foyer, new seats and painting job of the

auditorium and lobby.

It is the intention of the management

to carry on this fall with further improvements

that will make "the Palace the

showplace of St. Catherines!"

Color Cartoons at Every Show

At Torrington. Comi., the Torrington

Drive-In is including two color cartoons on

every program.







Black Zoo lAA) — Michael Gough, Jeanne

Cooper, Rod Lauren. Fairly good plot with

rather "corny" acting in places. Will get

you some business and is in color, which

helps. Terms are okay. Played Thurs.. Pri.,

Sat. Weather: Warm and clear.— Terry

Axley. New Theatre, England. Ark. Pop.



X—The Man With the X-Ray Eyes (AIP»

—Ray Milland. Diana van der Vlis, John

Hoyt. Played this with "Plight From

Ashiya" and the audience found it more

to their liking. Can't figm-e them out! Good

picture, though, and good color. Weii-d effects.

American International is starting

to come up, even if they are getting as

commercial as Disney. Played Thurs., Pri.,

Sat. Weather: Humid.—Chukk Garard,

Woodbine Theatre, Carthage, 111. Pop. 3,300.


Tiger Wallis, A iBVi—Brian Keith, Vera

Miles, Pamela Franklin. The usual good

quality from Disney. Should go anywhere,

but fell short here. Played Thurs., Fri.,

Sat. Weather: Hot and clear.—Lew Bray

jr., Texas Theatre, Pharr, Tex. Pop. 14,000.


Bye Bye Birdie (Col>—Janet Leigh, Dick

Van Dyke, Ann-Margret. For those guys

who are claiming that musicals are unpopular

here is the answer. A thoroughly

enjoyable musical with appeal for all. Had

an average crowd, which is good because

of hot weather. Played Sun., Men. Weather:

Hot.— Paul Fournier, Acadia Theatre, St.

Leonard, N.B. Pop 2,150.

Lawrence of Arabia (Col)—Peter O'-

Toole, Alec Guinness, Anthony Quinn. Boy,

Columbia was sure proud of this one, but

it was


just another

through Wed.

picture here.




W. Long, Lans Theatre, Lansing, Iowa.

Pop. 1,536.

L-Shaped Room, The (Col) — Leslie

Caron, Tom Bell. Cecily Comtneidge.

Played this for a college art picture before

the campus closed and the theatre was

packed. Not quite certain how this film

slipped by the puritanic censors. Not exactly

dirty, but bold. It was probably over

the heads of half the people here. But play

it and watch them pom- in. They all like

things risque whether they admit it or not.

Played Wed. Weather: Cool.—Chukk Garard,

Woodbine Theatre, Carthage, 111. Pop.



Main Attraction, The iMGMi — Pat

Boone, Nancy Kwan. Mai Zetterling, Keiron

Moore. Pat Boone wasn't made exactly for

this type role, especially with sex thrown

in. Pair picture and only fair business.

Played Sun., Mon. Weather: Cool and

clear.—Terry Axley, New Theatre, England,

Ark. Pop. 2,136.

Tarzan's Three Challenges iMGMt —

Jock Mahoney, Woody Strode, Ricky Der.

Tarzan on horseback—what next—doing

rock and roll? We played "Tarzan Goes to

India" twice. "Tarzan's Three Challenges"

did not equal the gross of "Tarzan's Lost

'/ones' Gets 200 Per Cent

In Seven-Day Run

Played "Tom Jones" as our flagship

attraction in our eight weeks' 36th anniversary

celebration. Played it seven days

to nearly 200 per cent of average, even

at this late date. No colleges nearby.

Good business; happy patrons. This

one's everything it's supposed to be. And

we were competing with "Viva Las

Vegas" just ten miles away.

New Colonial Theatre

Canton, N.C.


Safari," a repeat. My patrons want Cheta,

Boy and Jane and in the jungle, as the

Tarzan created by the writer, not this new

Hollywood worldwide traveler. No more

new Tarzan's for me. Played Pri,, Sat.

Weather: Pair.—Ken Christianson, Roxy

Theatre, Washburn. N.D. Pop. 968.

V.I.P.S, The I MGMi—Elizabeth Taylor,

Richard Burton, Louis Jourdan. Slow Sunday

matinee for lack of kids, but four fair

nights of adult business. Played during

graduation week. Played Sun. through Wed.

Weather: Scattered showers.— Lew Bray

jr., Texas Theatre, Pharr, Tex. Pop. 14,000.

Wonderful World of the Brothers Grimm

iMGM I—Laurence Harvey, Karl Boehm,

Claire Bloom. This is a superior effort of

its type, but our folks simply won't buy this

type. They'd rather watch a 20-year-old

western on TV than see this. Had a bunch

of kids to poor business. Played Wed

through Sat. Weather: Cold.—Paul Fournier,

Acadia Theatre, St. Leonard, N.B.

Pop. 2,150.


Fun in Acapuico (Para i—Elvis Presley.

Ursula Andress, Elsa Cardenas. Business

good for our size village. The people enjoyed

it. They felt they got their money's

worth, and they let me know they still

like Elvis. Played Pri., Sat., Sun. Weather:

Good.—W. A. Windschitl. Comfrey Theatre,

Comfrey, Minn. Pop. 642.

Trouble With Harry, The i Para-Reissue)

—Edmund G'wenn, John Forsythe, Shirley

MacLaine. Did lots more business this time

than the first time and still think it's the

funniest thing ever made. Played Thurs.,

Fr., Sat. Weather: Okay.—Ben Spainhour,

Twilight Theatre, Greenburg, Kas. Pop.


Who's Been Sleeping in My Bed"? (Parai

Dean Martin, Elizabeth Montgomery, Carol

Burnett. This is called a sophisticated sex

comedy and it measures up to this description

perfectly. Carol Burnett is now a star

in St. Leonard and we're looking forward

to seeing more of her in movies inot TV.

Good crowd. Played Sun., Mon. Weather:

Nice.—Paul Fournier, Acadia Theatre, St.

Leonard N.B. Pop. 2,150.


Marilyn i20th-Foxi — Marilyn Monroe,

Rock Hudson. Jane Russell.

Business such

as is was, took to this good-of-its-type picture

very pleasantly. Doubled with "The

Quick Gun," fair average Audie Murphy

western, during graduation week. Played

Thm-s., Pri., Sat. Weather: Hot and clear.

—Lew Bray jr., Texas Theatre, Pharr, Tex.


For Those Who Think Young (UAi —

James Darren, Pamela Tiffin, Woody

Woodbury. Another beach picture with a

concession stand slogan instead of Ameri- i

can International commercials. But this is U

UA and you can look for it on TV in the j

near future. Played with the Beatle short

and "Play It Cool." Did good teen business.

Played Thurs., Pri., Sat. Weather: Hot.—

Chukk Garard, Woodbine Theatre, Carthage,

111. Pop. 3,300.

Pink Panther. The

An interpretive


lysis of lay and trodcpress rcvic


Running time is in paientlieses. The plus and

of merit. Listings cover current lews, updated

aU« serves ( ALPHABETICAL INDEX to feature

" '

' oScopo; IV

regularly. This department

(R Ponovisior


Technicomo; ;§ Other onomorphic processes. Symbol IJ denotes BOXOFFICE Blue Ribbon

Award; © CO photography. Legion of Decency (LOD) ratings:

age; A2—

Al— Unobiectionoble tor Gcncrol Patron-

Unobjoctionoblo for Adult Adolescents; A3— Unobjectionoble for Adults; A4 Morally

Unoblectionoble for Adults, with Reservations; B— Objectionobie in Port for oil; C—Condemned. For

compony listings the order of releoso, see by in FEATURE CffART



Very Good; + Good; — Foir Poor; - Very Poor. in the summary f is rated 2 pluses, = as 2 mipuses.


2789 Act One (110) Bio Or WB 12-23-63 A2

Adorable Julia (94) Comedy Lionex 511-64

Adianct to the Rear (97) (g .MGM 3-23-64 2811 Com. A2

2800 Affair of the Skin, An (102) Dr.. Zenith 2-10-64 C

2803 ... And Suddenly It's Murdtf


AND ALPHABETICAL INDEX Very Good; + Good; — Fair; — Poor; = Very Poor. In the summary t; is rated 2 pluses, = os 2 minuses.

2795 OLwe on a Pillow (102)

© Drama Royal Films 1-27-64 C + -|-

2S13OI-0ve on the Riviera (88) Com Dr Ultra 3-30-64 B +




2807 Madmen of Mamtons, Th«

(74) Ho Dr Crmm

Mafioso (100) Ital. Melo .. ..Zenith

2821 OMagic Fountain, Th*

(77) ® Fairy Tale ....Davis Film

2793 Man Who Couldn't Walk,

The (64) Adv Dr Falcon

2837 ©Marnie (129) Sus Drama Univ

2S34 0Masaue of the Red Deatk

(90) ^Sj Ho Drama AlP

2843 Master Spy, The (71) Spy Dr AA

2844©McHalc's Navy (93) Com Univ

2S22 0Mediterrafleaii Holiday

(130) ® Travelog Cont'l

OMistress for the Summer

A (SO) ;§j Drama American

Moderato Cantabile (95) Fr Drama Royal

2841 OMoon-Spinners, The (118) Ad BV

©Muriel (115) Drama Lopert :

Music Room. The (93) Drama. . Harrison

2813 ©Muscle Beach Party

(90) (g Com Dr AlP

2853 Murder Most Foul (90) Mys MGM

©My Enemy, The Saa

(97) Adv Doc Ishihari

My Life to Live (85) Drama Union:


Naked Autumn (98) © Drama UMPO

2835 Naked Kiss, The (92) Melo AA

2829 Never Put It in Writing (93) Com..AA

2825 NEW Interns, The (123) Dr Col

2844 Night of the Iguana.

The (125) Drama MGM

2797 Night Encounter (SO) War Sus Dr Shawn

2815 Night Must Fall (105) Cr Drama.. MGM

2824 Nightmare (83) Sus Dr Univ

Night Watch. The (118) Consort/Orion

2819 No Man's Land (72)

Korean War Drama Cinema Video

2801 No. My Darling Oaughterl

(96) Com Rank-Zenith

2S49 ©Nothing But the Best

(99) Sat Com Royal

2808 No Tree in the Street

(96) MeloDr Seven Arts

2S45©0f Stars and Men (53) Cart Brandon

Of Wayward Love

(91) Episode Dr .. Pathe Contemporary

2S49 One PoUto, Two Potato

(92) Drama Cinema V

2832 Open the Door and See All the

People (82) Satire Com No«l

Optimistic Tragedy, Tht

(120) Melodr Artkino

Organizer, The (126) Ital Dr .Cont'l


2822 Panic Button (90) Comedy Gorton

Panorama of Russia (66) Doc ..Artkino

2809 ©Paris When It Sizzles (110) Com. Para

2846 ©Patsy, The (101) Com Para

Peace to Him (88) War Drama. .Artkino

2798 ©Pink Panther, The (113) (£ Com..UA

27S3©Playgirls International

(71) Doc Westfield Prod-SR

2783 Pressure ot Guilt

(113) d) Sus Or Toho

2786 ©Prize, The (135) (B Drama... MGM

2828 Psyche 59 (94) Drama Col

2820 Quick Gun, The (88) Western Dr.. Col


2798 ©Raiders, The (75) West Univ

2803 Ravaged (73) Semidoc Brenner

2819 Red Lips (90) Drama Royal

2823 ©Rhino! (92) Adv MGM

2852 Ride the Wild Surf (101) Com Dr. Col

2841 Ring of Treason (89) Spy Melo.. Para

2840 ©Robin and the Seven Hoods

(120) ('?, Com with Mus WB

2835 ©Robinson Crusoe on Mars

(110) r Drama Para

2806 Scum of the EarthI

3- 9-64

7-20-64 A3

20-64 A3

22-64 A3

S-64 B

13-64 Al

13-64 Al

64 Al

63 A3

64 A2

64 Al


15-64 A3

25-64 Al

11-64 B

13-64 A4


6-64 B

4-64 A2



17-64 A2





3-64 A2


3- 9-64

7-20-64 A4

27-64 A3


16-64 A3

20-64 Al


3-64 A3


+ ±

+ + +

+ +

+ + +

+ + +

+ + +



+ +



+ +


+ ± +

+ + +

+ tt 4+


+ + +

+ ± +

+ ±

+ +

+ + +


+f +



-10-64 +f


+ H 6+

+ 4+1-




+ 7+1-


± 2+1-

± + 3+3-

+ -H- 5+

* 3+1-

± 3+1-

++ ± + 6+


+ 2+

d= 2+2-

+ ++ 5+


+ ± + 6+2-

+ 4+

++ ++9+


+ + + 6+

+ + + 6+1-

+ -H- 3+


+ tt 6+





+ ± fl- ++ 7+1-

+ ± + 4+1-


1+ + ++ ++ 9+

+ 3+1-


± ± + 5+4-

tt + + + S+

+ 2+

++++++ + >+


. I


Feoturc productions by company in order of release. Running time tn parentheses. Is 'or ClnemoScope;

VistoVlsion; (^ Panovision; 'j Tcchniroma; S Other onamorphic processes. Symbol %J denotes

Q f, lue Ribbon Aword; Color Photography. Letters ond combinations thereof indicate story type—Xompteto


key on next page). For review dotes and Picture Guide page numbers, see REVIEW DIGEST.






Soldifr in the Rain

(Urwril relMae-See NorrmlMr)

War Is Hell (gl) D..£

^ny Kusscll, Hayiies Barm,

Jud)' Dan

OThe Comedy of Terrors

(85) (B C.

VliKcnt Price, VeUt Lorre

High and Low (142) ® *T

Toehlro Mlfune. Kyoko Ka(a»a.



A Yank in Viet-Nam (80) Ac. .6402

.Marshall Thompson


The Secret Door (72) .Sus. .6405

Kobcrt Hurton. Sandra Dome

Life in Danaer (63) Sus. .64(M

lierrtn Nesbtlt, Julie Uopkliu

Commando (96) Ad.. 822

Stewart Grancer. Dorian Gray

©The Misadventures of

Merlin Jones (88) C..153

1'oromy Kirk. Annette Punlcello.

Leon Ames

Moi Romy Schneider

Dr. Strangelove or: How I Learned

to Stop Worrying and Love the

Bomb (93) C..004

Peter Sellers. Scott,

Oeortc C.



Point of Order (97) Doc

Army-McCarthy He«rlnt>

The Stranjier (89) I

Victor Buono, Selette Mt,



OMuscle Beach Party

(94) (g C..A01

Krankle Avalon. Aruiette Fiinlcello

©A Tiger Walks (91) D..154

Vera Miles. Brian Kellb,



©The Swingin' Maiden (81) . C. .015

Michael Cral(. Anne Helm. Cedl


©Mediterranean Holiday


Narrated by Burt Ive«

Never Put It in Writing

(93) Sus Com. .6406

I'al Boone. Flilelma Murphy

The last Man on

Earth (86) Ho. .A03

Vincent Price. Franca Bettola

OGoliath and the

Vampires (91) (D AC..A02

Oordon Scott

The Unearthly

Stranoer (68) SF..A04

John Neville. Itilllp Stone

©Day the Earth Froze

(g) (67) SF..A09

©The Quick Gun (88) ® ..W..016

Audle Murphy. Merry Anders

A Jolly Bad Fellow (94)

Janet Munro. Leo McKem

The Thin Red Line (99)


Ki-lr Dullea. Jack Warden

Evil Eye (93) Ho. .814

Ivetida Roman. Saxon


Psyche 59 (94) D

Patricia Neal. Jurgens


.Ho. .815

The Hands of Orlac (87) . .

Mel Ferrer. Christopher Lee.

Dany (barrel

©The Masque of the Red

Death (89) (g Ho. .A05

Vincent Price. C!ourt


©The Three Lives o(

Thomasina (97) Ac. .151

Patrick McOooban, Susan Hamiistilre

The Organizer (126) -

.MarccUo Maitrolannl. (hrardot


©Some People (80) ..Teen M.glS

Kenneth More. Ray Brooks

Under Age (84) Teen Dr.. 820

.\nne Macadams. Judy Adler

^Bikini Beach

(100) (PI Tsen C. .A06

Frankle Avalon, An»tt« Punleello

©The Moon-Soinners (118)

Hayley Mills. EU Wallach.

Irene Pappas

©Good Neighbor Sam

(130) C.OOl

Jack Lemmon. Romy Schneider,

Dorothy Provlne

Seduced and Abandoned (120)

Str|>hanla SandrelB. Saro Ural

©Godzilla vs the Tiling

(90) ® SF..A12

Akira Takarada, Hoshl.


Hiroshi Koizumi

Voyage to tne End of tlie

Universe (75) ? SF. AOS

Dennl.s Stephens. Prands Snolen

Behold a Pale Horse (122) Ad. .004

GrcKory Peck. Antinny (lulnn.

Omur Sharif

Blood on the Arrow (92) D.

nale Robertson. Martha Hyer.

Wendell Ctorey

Racing Fever (93) Ad. .6415

Jnc Morrison. Barba/a Blgjart

©Tabu (..) Doc.

Diary of a Bachelor (89) 'S C A13

William Traylor, Joe Silver

Fail Safe ( . . )

Dan O'Herllhy. Henry Fonda.

Walter Matthau

White Savase C.

.hnette Scott. Kelron Moore.

.\Io\Mder Knoi

©Pajama Party C..A14 ©Mary Poppms (140) F..157

Tommy Kirk

Julie Andrevs. Dick Van Dyke,



Navajo Run W. AIS

©Those Cailoways C.

Johnny Seven. VIrcinIa Vincent

Brandon de WUde. Brian Keith

Conquered City (91) ...Ad. AlO ©Emil and the Detectives

Niven. Ben Gazzara.

Waller Roser Pii\i(l Slezak, Mobley.



Brian l!u!«^

Operation Snafu Sus. All ©The Monkey's Uncle

Sean Cnnnery. HoUoway Tommy Kirk. Attwtt^. Stanley Leon Aaee

The Love Goddesses Anth

The World's Greatest



Tntemationml (?ast



Renato Salvaforl

The Luck of Ginijer (^fey D

Mary Vn. Rohert Shaw

BOXOFFICE BookinGuide Aug. 31, 1964



The key to letters and eombinationj thereof indieoting Jtory type: (Ad) Adventure Drama; (Ac) Actlen

Drama; (An) Animated-Action; (C) Comedy; (CD) Comedy-Drama; (Cr) Crime Dramo; (DM) Dramo

with Music; (Doc) Documentary; (D) Drama; (F) Fantasy; (Ho) Horror Drama; (Hi) Historicol Drama; (M) Musical;

(My) Mystery; (OD) Outdoor Droma (5) Spectacle; (SF) Science-Fiction; (W) Western.

. D






! Ludmllla



. . J""




. . . Adv.

. .












-D- -363

Tlie Raiders (75)

ur. .oHiu w^^^


Donahue, Suzanne Pleshrtte

Itobert Culp. Brian keltt.

judl Meredltli

BOThe Brass Bottle (89) C .6409

Tony RandaU, Burl Ives,

Barbara Eden

OTh. Chalk Gardjr (105).. 0.. 6413

Deborah Kerr. John Mills

Nightmare (»> "^^

' '

„' , Wrtmld

Hartd Knight. Molra Redroood

OT^ Evil of Frankenstein^^ ^^^

Peter oiriiing. KatlW Wild

©Wild and Wonderful (88) C. .6416

Tony Curtis. Christine Kautmann

©Bedtime Story (99)

Marlon Brando. Davl

Shirley Jod«

Dr 6410 ©A Dist»"' Trumpet d")



OMarnie (129) A,"'^"

Tlwl Hedren, Sean Oonnery



Cella Kaye, Oe«g« Kemnedj

©McHale's Navy (93) -C.^MZO

Em«Bl Borwilne, Jo« Fly. Tim


©Bullet for a Badman (80) W. 6421

Audio Murphy. Ruta Lee,

Darren McOavln

©The Killers (95) ....D..6424

Lee Manln, Angle Dickinson

©I'd Rather Be Rich (96) C.. 6423

Sandra Dee. Robert Goulet.

Andy Williams

FBI Code 98 (104)

Jack KeUy, Ray Dantoo,

/Vndrew Duggan

® alo) ® **" - •"""•'• "? lames Franclsois, Suzanne


©The Adventures of All cana


Peter Mann, Laura Lane

©My Fair Udy (B • • • • •



©The Lively Set

„ „ c Audrey Hepburn, Bel Harrbon

(95) Rom,"' '^

Brlka Peten. Judy Bajnber

The Jolly Genie

(41) Fantasy.. Jan 64

A Swlngln- Affair (85) Dr.. Dec 63

Arime Judge, Bill WelIm»D

Two Living One Dead

Dec 63


Virginia McKenra, Bill Travers

©Halfway Honeymoon


OEurope in the Raw

"(70) Novelty.. Nov 63


©The Incredibly Strange Creatures

Who Stopped Living and Became

Mixed Up Zombies!

Mus. .Aug 64


Ca.sh Flags. Carolyn Brandt

"SWhat's Up Front (83) Com.. Jun 64

Tommy Holden. Marilyn Manning

©Tickled Pink (75) ..Com..Jii 64

Tommy Holden, Marilyn Manning

Margo Mehllng

FALCON ^ ,^ ,.

The Man Who Couldn t

Walk (64) Adv.. Jan 64

Erie Pohlman, Roynolda, Peter Pat

Qavtn „

The Great


Armored (^

(59) .Mys. .April 64



Twite a Man

(60) Exper

,. ^ „ r-,

Feat.. Dec 63

Paul Kllb. Albert Torgorsen


The Glass Cage

(S4i/j) - Di .Dec 63


John Hoyt. EUsha Oook

Lonnie (75) Sus D'--, •'''

Scott Marlowe. Frank Bllvera


Mar 64

Strange Lovers (73)

Walter Koenl*. Sally Lo Oiyor.

(95) D..

Tcherlna. Anthony St«de


Juliet Mills. Ronald Uwls _ ^ ,.

The Guest (105) D..Feb64

S.or...u.64| |r?Lri^';^?7??-"

©Ballad of a Gunfighter


Ad .. Mar 64



.Marty Rokblns



(112) .6402 Man From GaWeslon ARTKINO

Journey Into Nowhere



Dec 63 ©The Slarfighters (7^)

May 64



^^^^^^ ^

nuim and Willing '

(75) B'.!l'°rrT)i.i'niiii'."ltichard


Jeffrey llunt«r. Preston Fo»ler,

D«. Jan 64


Sonja Zlemami. Tony Wright


(^klorkTalk (85) ,. . . .C Aug 64



Joanu Moore


The Ship of Condemned

Devil Doll (SO)

Sep 64 Women (83) Melo.. Nov 63 Tony Hrltlon. Anne Ileywood

liryailt HuHilJ William HllvwtiT Kcrlma. Wtiire Maiuil


OBIack Duke, The (90) D.. Jul 64


(ron Ml.rhell. Clorla MlUand

Dead Rinjer (US) .... .0.357

^. ,„^, I

Durina One Night (*»>•' P,in,c Button (90) '^., *";

Belle Hails, Karl Maloen

Hon liurlienko, S»Mn ^ OThe ILimpetilri .Maurice (lievaUer. Ja) Han.ftleld,

Sv-ord ol El Cid (86).. Jul 64

(liaiil.l lielieru. Roland Carey

Five Minutes to Live (SO) ... Cr. Kleaiior Parker


Dr. Crippen (98) ;°^;^^ Jotmny ("ash, Konalil Wuodn GOVERNOR „ ., ,, Macbeth (120)

0. Oct 63

Uurulil IMeaseiKe. J. R. Ju»U"

BOXOFFICE SPECTACULARS The Lad) Doctor (103) Nov 63


Maurice Eiann. Judith Andereon

Thoujand Maniacs

,l,e l.a;.e. Vllt.rlo OeSK^. T'^S

OAmerica America (168) .0 35S I

Melo. Mar 64

Maria I'oiwb) StiUiis Glallells. Elena Karam


A Touch of Hell (57) Feb 64 RANK-ZENITH

^. ^^0

(.rniie Maaoii. Thomaa Wood

.\nth(niy Quale. Sarah ChurchUl No, My Darling Daughter! _ . ,.

Scum of the Earlh! OS).l«'\oOr.. Tomorrow at Ten (80) 64 (96) Com. Feb 64


Vickie MU«. Tlwmas 8»eet»ood Jnim (ircvrwo. Al* Clma

Mcliael Redgrave. Michael (>alg

In the Doghouse (84) May 64


COark Purpose (97) ... .0, 6403 SUTJe Incredible Mr Sandra Sinclair

Doctor in Distress

,103) Com .July 64 Leslie Phllllpa, Peggy Cummins

^ ^^^

^Xry Jon«, '"^«"° ."iSf' n'TKnotU carol Cook. Jack OD*^S?a°s^and Men (53) 64 Hlik Bosarcle. Samaniha Eggar ROYAL FILMS INT'L


Oeor«e Sanders. Pre-reieaae

Weston, Andrew Duegan

Cannon nar: H»rlnw Sliapley HANSEN ENTERPRISES-SR

The Reluctant Saint (105) CD

. .

Mailmlllan Schell, lUcardo


Th, Dream Maker (86) •


. May

. Mar


. Ma»

. May

. Mar



(All in color)


114 The Hound That Thouoht

He Was a Raccoon (48)

118 Horse With the Flyino Tail


150 Yellowstone Cubs (48)

0094 Legend of Sleepy Hollow (33) .


19301 The Lillle Whirlwind (7) ..

19302 The Whalers (7)

19303 First Aiders (7)

19304 The Army Mascot (7)

19305 Goofy Gymnastic (7)

19306 Home Made Home (7)

19307 Foul Hunting (7)

19308 Timber (7)

19309 Truant Officer Donald (7) .

19310 Golden Eggs (7)

19311 Test Pilot DonaliJ (7)

19312 Lambert, the Sheepish

Lion (7)


Tile Litterbug (7)


101 How to Have an Accident

at Work (7)

149 Toot. Whistle, Plunk & Boom


]?2Don,ili) and the Wheel (IS)..

119 Saga of Windwaijon Smith (14) , .

102 Noah's Ark (20)

0097 Goliath II (15)

139 A Symposium on Popular

Songs (20)



106 Mysteries of the Deeo (25)

105 Islands of the Sea (28)

0099 Eves in Outer Space (26)


0079 Japan (28)

0086 The Danube (Z7)


127 Bea' Country (33)

131 Water Birds (31)

137T1ie Olympic Elk (27)


. . . .June 64




G I Dood It (16) 4423 Jan 64

4424 Foy Meets Girl aG/z) Mar 64

4425 Spook to Me (17) 64

4426 Army Daze (W/2)


4434 Pardon My Berth Marks

'18) Feb 64

4435 Doggie in the

Bsdroom (Iffl/z) Apr 64

4436 He's in Again .Jun 64

(17) ,



4553 No. 3, Stries 5 (10!4) J»n 64

4554 Na 4. Seriej 5 (lff/2) May 64


4754 Kangarw)

(Technicolor Reissues)

4607 Boston Beauty (6) ... Jin 64

4608 Gerald McBoing McBolng's

Symphony (7V2) Feb 64

4609 Polar Playmates (TV,) M» 64

4610 A Pekoolysr

Sitcheraystiun (7) Apr 64

4611 PhoHCT Baloney (7) ,.M»y64

4612 Foxy Flatfoots (6) ...,Jirt64


(Color Cartoonj)

4705 Raggedy Rug (7) ...Jan 64

4706 Eleohantajtic (7) Feb 64

4707 Bear Hug (7) Mar 64



Feb 64

Courting (7) . .

4755 Stage Door Majoo (7) .

4756 Magoo's Moose Hunt

•,•»•, "»«


4757 Magoo's Private

War (S) May64

4758 Magoo Saves the Bank

Opinions on Current Productions


Symbol O d.noto. color; "omca Hwrst, Ed

Devereaux, Kenny Ball and His Jazzmen.

Faces in the Dark





Pennington-Eady Productions 84 Minutes Rel. Sept. '64

The British filmmaking team of Jon Pennington producer,

and David Eady. director, used a tautful ^hootmg

srriut bv Ephraim Krepner and John TuUy to line au

vantage in this states-rights distributed attraction It s

as good as anything within the ^Phere and-scope of sus^

pense drama eman