Boxoffice-August.31.1964

AUGUST 31, 1964 

This is YOUR hospital! The facilities of the Will Rogers Hospital and O'Donnell Research Laboratories are 

dedicated to the cure and prevention of respiratory ills tor all employes in the entertainment industry, 

including members of their families. Those who have made use of these remarkable facilities and services 

have expressed unbounded gratitude, recent examples of which are cited on the editorial page in this issue. 

AL EXECUTIVE EDITION 

telioMl Nnn P>«« ol AM CdlliMii

^pl^ 

^:^^^ 

CONVENTION 

1964 Motion Picture and Concession Industries Trade Show 

WHAT HAVE YOU DONE 

LATELY? 

(foii cm do plMif-l)(i aikndbuj tk, 

TOA CONVENTION 

AND 

TRADE SHOW 

SIT DOWN with the Top Showmen of the Country and Join 

in Discussions of Vital Industry Problems and Listen to Experts 

in the Fields of Merchandising, Concessions, Pay TV, 

Film Buying — In Fact, Everything that Concerns You and 

Your Business. SEE the Latest in 

Equipment. 

Concession Products and 

ENJOY the Exciting Social Events Every Evening. FOR THE 

LADIES There Will be a Thrilling Round of Activities. 

^01 'Hmwciiiou, Vie/jiAtMXi/jtii, 

Mute oi 7liou 

IHEATRE UWNERS OF AMERICA 

1501 BROADWAY, NEW YORK 36, N.Y. • LONGACRE 3-6238 

SEPTEMBER 28th TO OCTOBER 2nd 

\ \ / 

1964 CONRAD HILTON, CHICAGO, ILL.

I 

S 

rciSe (^tAe "J/ioîon T^tctt^mi^ //tduit^ 

nONAL FILM WEEKLY 

^ 

in Nine Sectional Editions 

S H L Y E N 

Chief and Publisher 

M. MERSEREAU, Associate 

blishcr & General Manager 

fEN Managing Editor 

iZE Field Editor 

rCHER. . Equipment Editor 

:HL0ZMAN, Business Mgr. 

Offices: 8.15 Viui Briiiil Ultd . 

i, .Mo. U41'J4. Jresf Sliljcli. 

ilur; .Murrls Scliloznmii. Busit: 

llutli Kiazi-, Kldd Edllor; 

«. Editor Tlw .Modem llKalio 

epllone Cllestiiul 1-7777. 

rices: vy>l> Sixth Ave, Kocker. 

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Mtrsercau. Associate rublishcr 

Manaiter: Friuilt Leycndeckcr. 

Teleptlone COlumOws 5-6370. 

cm: Eilllorlal—920 N. Mkli- 

Chli-jiKo 11, 111.. Frances B. 

wne SL'perior 7-3972. Adver- 

1 Norili Lincoln, Louis Dldler 

roderu'll. Telephone Ujngbeach 

'ices: u:i62 Hollywood Blvd., 

Callt. 90028. Syd Cassyd. 

Ollyviood 5-1186. 

ce—Anthony Gruner, 1 Wood- 

Finchley, N. 12. Telephone 

13. 

EB.N THB.\TliE Section is Inbe 

first Issue of each montli. 

S. Cunners, 140 State St. 

.MIddleton, Lucliie U 198 NW. 

George Browning, 208 K. 

ly Livingston, 80 Bo>lston. 

V. Ward .Marsh, Plain Dealer. 

Fred Oestreicher, 52% W. 

sadway. 

lie Ouliian. 5927 Winton. 

ice Marshall, 2881 S. Oitrry 

: Pal Cooney. 2727 49th St. 

F. Heves. 906 Fox Theatre 

)odward 2-1144. 

aien M. Wldem. ClI 9-8211. 

: Norma Geraghty. 436 N. 

t. 

Robert Cornwall. 1199 Edge- 

'n. H.: Guy Langley. P.O. 

' 

' 

STEMBLER REPORTS ON TOA ACTIVITIES 

Proposes 2-Pomt Plan 

To Halt Blind-Bidding 

OCEAN CITY, MD.—A two-point plan 

aimed at elimination of blind-bidding 

practices and providing 

"equitable opportunities 

for both sides 

to operate in their 

own best interests" 

'" ' "/, has been submitted to 

(j 

I - -\ distribution execu- 

~ 

tives by the joint 

_V*|^^^ Allied States Ass'n- 

JL 

^^^^ 

^^^^ ^^H Theatre Owners of 

^ 

^^^^^ % ^^M America executive 

^^^^^kl^^^l John 

I^^Âv^^H Stembler, TOA chairman 

of the board, revealed 

Tuesday i25i 

at the annual convention of the Maryland 

Theatre Ass'n here. 

The plan provides: H No distributor will 

ask for bids on any picture which has not 

been given a tradescreening, and 2) No 

distributor will ask for bids on any picture 

for a holiday run prior to 90 days of playdate. 

"We are now awaiting an answer from 

distribution," Stembler said, "and are 

hopeful that, through this personal and 

informal approach, progress can be made in 

killing this unfair method of doing business. 

If this happens, then we can proceed 

with other equally aggravating conditions. 

Naturally, we prefer to work out our problems 

within the industry. But. if not, we 

must look to other avenues for relief." 

Pointing out that the exhibitor's principal 

job is to fill seats, Stembler said, "When 

they're always occupied, our frustrations 

become less severe and le.ss important." 

Despite the lack of time available for 

making constructive and new progress on 

selling tickets, he added, "We exhibitors 

have always maintained a spirit of optimism 

and enthusiasm, despite adversities 

we constantly face." 

Generally, he continued, business has been 

very good in most areas of the country. 

"Of very great importance and most encouraging, 

however, is the trend of increased 

attendance," he said. "You all 

know that for years we were losing patrons 

while the gross income stayed somewhat 

constant because of increased admission 

prices. So the current trend is welcome 

news and music to our ears as long 

as we keep up the momentum. And this 

takes an orderly flow of good quality 

product." 

Stembler told the convention delegates 

that Jack Armstrong. Allied president, and 

John Rowley, TOA president, after meetings 

with major distribution heads, found 

the consensus was that "the blind-bidding 

practice was unfair, evil and not in the 

best interest of the industry. All were quick 

to point out their own problems and each 

agreed to consider any fair and reasonable 

proposal if the others would go along." he 

said. The two-point plan was the result. 

"Visiting each company is time-consuming." 

Stembler continued. "That Is why 

faster progress could be achieved with an 

all-industry conference which I proposed 

at the convention of our Virginia unit." 

Such a conference, he said, would not be 

a "one-shot" deal. "I see it as an established 

vehicle, a sort of national board 

which would meet at least four times a 

year—and more frequently if necessary. 

It would certainly be an improved communications 

system for the industry, 

functioning as the proper machinery for 

clearing up misunderstandings and maintaining 

a continuous means of exchanging 

views on a businesslike basis." 

The proposals, he continued, are aimed 

at the sole objective of improving the economic 

health of the industry. "We must 

make a strong effort for constructive action 

on an all-industry program and establish 

rules of the game," he said, adding, "Consideration 

must be given, too. for some 

form of outside mediation in the event the 

industry can't do it themselves." 

Stembler asserted that lawyers would 

find reasons for the film companies not to 

participate in such plans and said, "As you 

may know, they are reluctant to sit down 

and talk with competitors on controversial 

matters. 

"Therefore," he continued, "we may need 

the assistance of outside agencies to help 

us make a start toward some of our goals." 

Stembler also revealed that TOA is concerned 

with the matter of theatre manpower 

and is studying an educational and 

training program for the development of 

theatre managers. "Details are in the 

formative stage." he said, "but our aim is 

to create a school for the proper training 

of our future theatre executives." The organization 

hopes to announce the program 

at its Chicago convention, he said. 

In a meeting of the Maryland Ass'n 

board three new members were named: 

Glenn Norris and Dave Ginsburg of Washington, 

D.C., and Ed Rosenfeld of Silver 

Springs, Md. 

Rowley Continues Appeal 

For Industry Conierence 

PLYMOUTH, MASS.—Speaking before 

the annual convention of Theatre Owners 

of New England at the Mayflower Hotel 

here Wednesday i26>, John H. Rowley, 

president of Theatre Owners of America, 

reiterated his appeal for an all-industry 

conference as an improved communications 

system for the industry "functioning as the 

proper machinery for clearing up misunderstandings 

and maintaining a continuous 

means of exchanging views on a 

businesslike basis." 

Rowley and Jack Armstrong, president of 

Allied States Ass'n, also revealed from New 

York the text of the propo.sed rules governing 

competitive bidding, which were 

outlined at the Maryland Theatre Ass'n 

convention by TOA board chairman John 

Stembler. 

UA's Six-Monlh Net 

Tops Annual Record 

i 

NEW YORK—United Artists net earn-' 

ings for the first half of 1964, at $4,509,000, 

exceeded not only that of any other previous 

such period in the company's history, 

but also topped the net earnings foi 

any previous entire year, it was announcec 

here Monday i24i by Robert S. Benjamin 

chairman of the board, and Arthur B 

Arthur B. Krim 

Robert S. Benjainij 

Krim, president. 

The record six-month figm-e compare), 

with net earnings of $802,000 for the firs 

half of 1963, and is equal to $2.36 per shar, 

on the 1.914.450 shares outstanding Jun 

27. compared with 42 cents for the 196 

period. Worldwide gross for the 1964 pe 

riod, Benjamin and Krim reported, wa 

$88,877,000, compared with $49,971,000 i 

1963. 

The United Artists executive said th 

upward trend is continuing in the thir' 

quarter due to outstanding results on 

number of releases, including "A Har 

Day's Night." "A Shot in the Dark" an' 

the general release of "It's a Mad, Mac' 

Mad. Mad World." 

Subscription TV Suspends 

All Production Activities 

LOS ANGELES— Subscription Televisioi 

Inc.. has halted production activities b 

those firms producing exclusively for tfc 

medium "for a short hiatus dui'ing whic 

the viewing habits of the firm's subscrit 

ers during the first month of operatitf 

will be very closely studied." a statemeii 

from the company announced this wee; 

Quoting Sylvester L. "Pat" Weaver, pres 

dent of STV, the statement said: "We ai 

attempting to develop and experiment wit 

new forms. When people pay for what th« 

wish to see in a medium, we want to stuc 

and evaluate very closely what they loc 

at." 

" 'Since recently acquiring sizable blocl' 

of first-run motion pictm'es from four mi 

jor studios, signing contracts with the I> 

Angeles Lakers and the San Francisi 

Warriors, and negotiating contracts wit 

the Athletic Ass'n of Western Univers 

ties for total coverage of their sports a>. 

tivities. our programing m'gency hi 

abated somewhat.' Weaver added. He enl 

phasized, however, that STV will contini. 

to acquire programing from various firn' 

and producers throughout the world." 

Thomas F. Grecnhow, vice-preside:; 

STV Programs, Inc., and assistant to V> 

ver, has been named head of all STV pi' 

gram production. Merritt W. "Pete" Ba 

num jr., continues as vice-president 

charge of program planning and U 

Mindling, also a vice-president, is direct 

of talent. 

BOXOFFICE August 31, 19'

I Tuesday. 

ew Horizons in Showmanship 

) Be Featured at TOA Meeting 

;W YORK—Successful busiiicss-buildand 

merchandisiriK, under the title. 

Horizons in Showmanship," will be 

/ 

lighlight feature of the Theatre Ownannual 

convention at 

)f America 17th 

Conrad Hilton Hotel in Chicago Sepler 

29-October 2, TOA president John 

,owley announced this week. "Produc- 

• 

of the showmanship session, schedfor 

Thur.sday 'Oct. 1> morning in the 

rnational Ballroom, will be handled by 

onal General Corp. of California and 

rstate Theatre of Dallas, with E. J. 

lb. Indianapolis, and James Singleton, 

lett. Mo., participating, 

iwley also revealed that panels have 

designated for the drive-in and small 

1 "Answer Sh-ps." Small town opera- 

; will be discu.s.sed Wednesday (Sept. 

morning, with the panel consisting of 

;s E. Cook. Maryville. Mo.: Roy Sooper, 

Francisco: William Dalke. Woodstock, 

K. K. King. Searcy. Ark., and A. L. 

il sr.. Meridian. Miss. The drive-in seson 

Friday lOct. 2i morning will be 

jrated by Malcom O. Green. Boston, asi 

by panelists George A. Brehm. Balti- 

;; Ben Cohen. Cincinnati, and Russell 

;enson. Milwaukee. 

16 opening business session on Tuesday 

will be highlighted by consideration 

lie growing importance of the youth 

cet in a speech by Eugene Gilbert, 

dent of Gilbert Youth Research. Inc. 

:ill discuss both weaknesses and strong 

ts displayed in the past by producers 

exhibitors in efforts to capture a bigger 

;ntage of the youth market. He also 

outline what the future holds for 

ling and retaining patronage among 

school and college students and young 

ts. The Gilbert organization is the 

)t and largest marketing research 

p in the youth field, with more than 

10 interviewers on its staff from coast 

aast. 

)wley also announced the selection of 

other speakers: Arnold Picker, execullied 

Board Meeting 

ailed for Sept. 22-24 

Detroit — The Allied States Ass'n 

s scheduled its 1964 fall board of 

rectors meeting for September 22- 

Wednesday and Thursy) 

at the Pfister Hotel in Milwaukee, 

fleers and directors of Allied units 

ly attend as observers. 

The meeting will open with a recepin 

and dinner at 6 p.m. on Tuesday 

2). Film buyers will meet in closed 

ssion that evening. 

Suggestions for discussion or conleration 

by the board must reach 

e executive director by September 10 

order to be included In the printed 

ogram. For reservations, contact 

Iward E. Johnson, president. Allied 

leatre Owners of Wisconsin, Suite 

66, 161 W. Wisconsin Ave., MillUkee, 

Wis. 53203. 

tive vice-president of United Artists, will 

.speak at the Wednesday luncheon, and 

Stuart H. Aarons. chairman of the TOA 

legal advisory council and attorney for 

Stanley Warner Corp.. will discuss recent 

and current legal developments in the industry 

at the Thursday breakfast session. 

A unique method of presenting displays 

on forthcoming product, utilizing the 

latest in visual techniques, also will be offered 

in place of the flat displays formerly 

used by film companies. This year, by 

means of slide projection, slides from color 

stills will be thrown on three 9xl4-foot 

screens above the stage of the main meeting 

room. Changes in the displays will be 

made periodically. 

Rowley said the new method of presentation 

would provide distributors an unusual 

opportunity to dramatize "what's coming 

up" from their companies. Highlight 

.scenes from .soon-to-be-relcased films will 

be shown Wednesday morning. Each of 

the companies has prepared about 20 minutes 

of footage for showing to exhibitors 

as the principal event of the morning .session. 

Rowley added. 

Allied Ass'n to 

Preview of 

Films 

See 

DETROIT—Major film companies will 

host a gala reception and dinner party for 

exhibitors attending the Allied States 

Ass'n 35th annual convention here October 

19-22. convention chairman William 

M. Wetsman has revealed. Pollowin'? the 

dinner, on Tuesday lOct. 20) evening, exhibitors 

will be given an advance peek at 

major productions not scheduled for general 

release until 1965. 

The follow-ing morning, the business session 

at the United Artists Theatre will feature 

production reels and rushes of 1965 

releases now^ in production. Film companies 

participating will include Allied Artists. 

Buena Vista. Columbia, Metro-Goldwyn- 

Mayer, Paramount, 20th-Fox, United Artists, 

Universal and Warner Bros. 

Special events for women attending the 

convention were announced this week by 

convention director Milton H. London. 

These will include luncheon and fashion 

show on Tuesday at the Roostertail supper 

club and a guided tour of the Fisher Theatre, 

where guests will see a scene from 

a new musical comedy starring Buddy 

Hackett in rehearsal prior to its Broadway 

opening. A Wednesday celebrity luncheon 

in the grand ballroom of the Sheraton- 

Cadillac Hotel, sponsored by American International, 

will be followed by a speech by 

Mary Davis Gillies, senior editor of Mc- 

Call's Magazine on "Popular Home Decorating." 

Thursday morning, the women will tour 

the private estate and gardens of Fairlane, 

palatial home of the late Henry Ford, 

and will be served a catered luncheon. That 

afternoon a guided tour of Greenfield Village 

will be featured. Variety Club Barkerettes 

will be official hostesses, assisted by 

the women of the Greater Detroit Motion 

Picture Council. 

OUTCASTSfrom 

all corners 

of the world... 

3FFICE August 31. 1964

SMMli 

GRANGER NVALLONE UROONEY NBYRN 

WRITTEN BY 

PRODUCES 

I,*.' 

introducing MIA MASSINI R. WRIGHT CAMPBELL GENE COft 

., /

.ff^ 

Jk J^ 

THE 

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STARTS 

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OCTOBER! 

BOOK IT 

NOW! 

SILVA.::iHE SECRET INVASION 

ECTED BY 

\ GORMAN 

COLOR BY DE LUXE PANAVISION^ 

rr

26 

' 

RENEWS PLEA TO EXHIBITORS 

Support in Pay TV Battle 

Urged by Phil Marling 

PLYMOUTH, MASS.—A renewed plea 

for "every exhibitor who wants to stay in 

business" to support both the Joint Committee 

Against Pay 

^^^^ 

TV and the Calir^^H^ 

foriiia campaign in 

^1^ ^ 

support of free tele- 

^_ vision was directed to 

^ 

showmen attending 

the Theatre Owners 

of New England convention 

at the Mayflower 

Hotel here 

Wednesday < ) by 

Philip Harling. director 

of the Joint Committee. 

Philip Harling 

Warning that 

should the November 3 initiative vote in 

California be defeated, Harling said, "One 

company can take over all of the pay TV 

entertainment in that state. Look above 

you," he pleaded, "watch the horizon, because 

if November 3 turns out to be a defeat, 

this will be felt in every town and 

hamlet wherever there is a theatre. Have 

faith in our opposition to pay TV. We have 

been at it for almost 12 years. But the 

task is yet so great that it will require the 

continuing financial and moral help of 

every person who owns a single theatre 

or a circuit of theatres." 

Harling outlined the Committee's efforts 

in Toronto, Hartford and, most recently, 

in Atlanta, Miami, Houston and 

Dallas where, he said, "Telemeter franchises 

were granted to an ambitious group 

of speculators a month ago. 

"The Joint Committee," he continued, 

"has never deviated from its objective, to 

outlaw all forms of pay TV by legislation 

whether by wire or air and by the recent 

encroachments of the CATV systems which 

scent a good thing if they can latch on 

through the back door." 

He explained that the Committee does 

not object to, nor oppose, CATV systems 

that are limited to bringing in difficult 

signals from adjacent TV areas. "We do 

object most strenuously, however, to these 

systems coming into existence for the subversive 

purposes of turning them into toll 

TV conduits." Pointing out that CATV 

applications are being submitted at the 

rate of one every day in 40 states, he said 

the Committee had been successful in every 

case brought to its attention in obtaining 

a prohibition against use of the system for 

pay TV. 

Harling said that in the last 30 days the 

Committee had directed criticism to those 

distributors licensing product to California's 

Subscription Television and he asserted 

that, while nine-months' clearance 

now is promised, in six months' time, it 

might be first-run operation. "Should this 

happen, and I am hopeful that it will not. 

it would be wise for all exhibitors to start 

scouting for new fields of endeavor. " 

he 

said. 

He pointed out that the STV system was 

installed without controls, utilizing cables 

to avoid FCC jurisdiction. But, he added, 

the Commission now has under advisement 

not only the cable systems used for pay 

TV, but all of the CATV systems in the 

U.S. 

"They wisely have evaluated the threat 

of the complete elimination of free TV unless 

and until these other concepts are 

properly supervised," he said. "If the 

government has the right to extend this 

jurisdiction in matters which they feel affect 

the public interest, then they have 

PERTINENT POINTS IN AN EXHIBITOR'S LETTER 

What I have to say hasn't to do with 

any particular picture, but rather with the 

distributors and the film companies themselves. 

I refer to the recent Aug. 17, 1964 

issue of BoxoFFicE, which states on page 

five, "Columbia, Paramount. MGM Sell 51 

Films to Calif. STV." This, to many of the 

exhibitors in the country is not big news. 

I think that the handwriting was on the 

wall some time ago that this would come 

about. 

For months, all the big boys could talk 

about was the fight against pay TV. You 

know the saying. "We want to protect the 

exhibitors." etc. Just who are they protecting? 

What about all the smalltown exhibitors 

in and around Los Angeles and 

San Francisco? Most of the pictures just 

released to STV have not been shown in 

the small situations. What are these small 

exhibitors going to do? It doesn't do any 

good to fight it. Does it? 

And what about exhibitors such as my- 

.self? We are not affected directly, true, 

but, when our patrons or people in our 

area hear that this picture and that picture 

have been sold to TV. be it pay TV or 

free TV. as far as they are concerned it 

was sold to TV. Then people wonder why 

the small theatre is in such bad shape. 

The big boys know why. For months and 

months, they talked out of the sides of 

their mouths for pay TV. yet gave everyone 

the idea that they were against it. 

There is. of course, a lot more that I 

could say. But I think I have said enough 

now to fix me up good as far as getting 

myself hanged. But I don't care. This still 

is a free country and I. for one, am going 

to voice my opinion regardless of the results. 

You may print this letter if you wish. 

My main interest was that I wanted you 

to know that there are still a few of us 

that have some fight in us and we will most 

likely go down fighting but, by golly, at 

least we will have fought! 

BUTCH OWEN 

Layton Theatre. 

Layton. Utah. 

the right to limit the return of these sy.- 

tems. If the return, like the public utili 

ties, is limited to five, six or seven pe 

cent, then pay TV wants no part of it an 

this is why it is fighting so hard not t 

come under FCC jurisdiction." 

The number one problem of pay TV, h 

continued, is programming. "Whoever con 

trols programming controls the viewing 

business. If pay TV is allowed to develoj 

unchallenging of its economic potentia. 

it will control programming," he said, "am 

that would be ironic because the most im 

portant source of programming in th| 

world today is free TV." I 

WOULD KILL FREE TV 

Asserting that it is "hypocrisy" to sugj 

gest that exhibitors are trying to deprivj 

the public of "some great right the pro 

ponents of pay TV want to bestow upo 

it," Harling said exhibition is indeed tryin 

to keep the public from having to pay fo, 

what it now receives on free television. 

"What do you really think would hap 

pen to the truly great spectaculars, th 

truly great dramatic shows now availabl 

free to the American public? With pa 

television, the public will have the right t 

pay for this entertainment which is no' 

theirs without cost. "Free television," h 

continued, "could never compete with p&^ 

television for the talent that is currentl 

televised. When pay television, as it in 

evitably must, goes after the mass marke; 

it must utilize entertainment with mas 

appeal, entertainment that the public il 

privileged to witness without cost today. 

"The greatest fiction of all is that pa 

TV is inevitable," Harling said, pointing ou 

that exhibition is opposed to pay TV pri 

marily because of its own interests and thai 

all national networks are opposed to i 

also because of their own interests and be 

cause they realize that pay TV will spe 

the death of free television. "If the battl 

over pay TV were to be waged on the basi 

of the selfish interest of motion picture ex' 

hibitors or of the national broadcasters.' 

he said, "toll TV would, in fact, be inevlta 

ble. The reason that pay TV is not in 

evitab'e is because it is in direct conflic 

with the interest of the American peopli 

The public has been quick to grasp th 

underlying economic fact that pay TV f 

preparing to seize from them a portion € 

the television spectrum which is a grea; 

natural resource and to sell it back at ! 

high price." 

; 

'GREATEST HOAX OF ALL' 

Harling asserted that if the propagand! 

line that pay TV is inevitable is repeat? 

over and over again its proponents believthe 

public "will begin to accept its in^ 

evitability and will acquiesce in the con 

fiscation of a large portion of the spectrun 

This." he charged, "is the greatest hoax o 

all." 

Reviewing the success thus far of pai 

TV. Harling pointed to the first such ex 

periment in Chicago 12 years ago. whic! 

lasted only several months: to the 195 

attempt in Palm Springs, Calif., whlcf 

lasted one year: to the Bartlesville experl 

ment seven years ago. and to Paramount' 

Telemeter installation in Toronto. Of th 

latter, he said, an independent .surve 

showed only 44.1 per cent of all the sub 

scribers saw one show a week: 34.5 pe 

cent hadn't paid to see a single show, an 

Telemeter income, with 3. .500 homes wirec 

"was falling far short of the $2 averag 

which Telemeter had stated it would nee 

to break even, with 44,000 homes wired. 

8 

BOXOFFICE August 31, 196

I 

I nded 

ira. Earnings Rise 

2nd 1964 Quarter 

EW YORK—Paramount Picluics Corp. 

rts estimatt'd consolidated net income 

of $1,478,000, or 

«gr^ -^ 92 cents per share, for 

PP^^^^ the second quarter 

u 

y 

June 28, 1964, 

;j1us profit on the sale 

ni television station 

KTLA in Los Angeles 

of $7,527,000, or $4.98 

per share, a total of 

$9,005,000 or $5.60 per 

share, based upon 1,- 

607,506 shares outstanding, 

it was reeorge 

VVeltner ported this week by 

George Weltner, Paraint 

president. In the same period of 

, net income was estimated at $662,- 

or 40 cents per share, plus profit 

sale of investments of $1,340,000, or 80 

s per share, a total of $2,002,000, or 

3 per share based upon 1.674,981 shares 

1 outstanding. 

3r the first six months of 1964, conlated 

net income is estimated at $2,- 

000, or $1.57 per share, plus profit on 

of an investment and the TV station 

8,250,000, amounting to $5.13 per share, 

)tal of $10,769,000, or $6.70 per share, 

iparative net income for 1963 amounted 

)1,264.000. or 75 cents per share, plus 

fit on sale of investments of $1,785,- 

or $1.07 per share, a total of $3,049,000, 

11.82 per share. 

he consolidated net income for both 

includes the results of operations 

:s 

Plautus Productions, Paramount's TV 

luction subsidiary. 

he company stated that it expects the 

d quarter and foui-th quarter will be 

irable. This anticipated business will be 

cted primarily by the showings of Jo- 

1 E. Levine's "The Carpetbaggers" and 

a the general release of Hal Wallis' 

cket." as well as the forthcoming Le- 

; production of "Where Love Has Gone." 

he board of directors of Paramount 

voted a quarterly dividend of 50 cents 

share on tlie common stock, payable 

tember 21 to holders of record Sepber 

4. 

V Asks Court Permission 

Acquire 3 Theatres 

:EW YORK—Stanley Warner Corp. has 

ed the federal district court for persion 

to acquire thi'ee theatres, one each 

San Diego, Calif.: Danbury, Conn., and 

sbui-g, Va. It told the com-t it has no 

atre in San Diego, and that, if its Dany 

theatre is granted, it will dispose of 

Empress Theatre there or convert it 

another use. 

5und of Music' Premiere 

Rivoli in New York 

lEW YORK—"The Sound of Music," 

first of three Todd-AO productions 

ich 20th Century-Fox will release next 

r on a reserved-seat, two performances 

ly basis, will have its world premiere at 

Rivoli Theatre in early 1965, according 

Joseph M. Sugar, vice-president in 

irge of domestic sales. The date will be 

lounced later. 

Catholic Alumnae Hits 

'Adult' Films and Ads 

20th-Fox 2nd Quarter 

Net Up to $3,395, 

NEW YORK—Twentieth Century-Fox 

net earnings in the second quarter of 1964 

rose to $3,395,000, equal to $1.26 a share, 

bringing total net earnings for the first 

half of 1964 to $4,931,000, or $1.83 a share 

on 2,700.633 shares outstanding, according 

to Darryl F. Zanuck, president. 

The 1963 second-quarter earnings were 

$2,468,000. or 91 cents a share, and the 

1963 first-half earnings were $4,760,000, or 

$1.76 a share based on the number of 

shares now outstanding. Because of the 

availability of a previous loss carried forward 

into 1963 and into the first and second 

quarters of this year, provision for a 

federal income tax was not required. 

Zanuck expected the favorable trend in 

net earnings to continue during the remainder 

of the year. 

Income from feature pictures and short 

subjects during the first half of this year 

was $35,588,000. a $3,508,000 increase over 

the 1963 figure; features licensed to television 

decreased to $8,220,000 from $11,031,- 

000, and film series made especially for TV 

dropped to $1,083,000 from $2,556,000. 

MGM Gets Picture Rights 

To Coming Stage Play 

NEW YORK — Metro-Goldwyn-Mayer 

has acquired film rights to the forthcoming 

Alexander H. Cohen musical, "Baker 

Street," according to Robert H. O'Brien, 

president. MGM Records has the rights to 

the original cast album. The play will open 

on Broadway in mid-February after a Boston 

opening on Christmas night. It is 

based on a Sherlock Holmes adventui'e. 

Among Cohen's recent credits are Richard 

Burton's "Hamlet." "Beyond the Fringe" 

and "School for Scandal." 

Beverly Hills in 'Sweden' 

HOLLYWOOD — Stripper Beverly Hills 

has been set by producer Edward Small for 

a role in his currently filming United 

Artists release, "I'll Take Sweden," starring 

Bob Hope, Tuesday Weld, FYankie 

Avalon, Dina Merrill and Jeremy Slate. 

Miss Hills will do a comedy scene with Hope 

in a burlesque theatre sequence. 

Proposed New Minimum 

Wage Law Invalid 

New York — State Supreme Court 

Justice Sidney A. Fine on August 25 

granted a motion for summary judgment 

declaring the city's new minimum 

wage law unconstitutional. This law 

would raise the present S1.25 hourly 

minimum to S1.50 on Oct. 1. State 

minimum hourly wage will rise to S1.25 

soon. Exhibitors, among other businessmen, 

have objected to the proposed hike. 

WASHINGTON—A sharp drop in films 

classified in the A-I and A-II categories 

by the Legion of Decency in the last year 

was reported to the golden jubilee convention 

of the International Federation of 

Catholic Alumnae here by its motion picture 

committee. 

Mrs. James F. Looram, head of the IFCA 

department of motion pictures, reported 

that, in the period August 15, 1963-June 

18, 1964, 44 films were rated in the A-1 

classification, compared with 70 films so 

rated in 1963. and 60 were rated A-2, compared 

with 71 the previous year. Some 766 

features were reviewed and classified, of 

which 50 were foreign origin. 

The report to the convention, held at 

the Sheraton-Park Hotel here, noted the 

difficulties in reviewing and rating of 

films and said, "The widening variety of 

story material and greater depth with 

which provocative themes are now being 

treated tend to create a sharper divergence 

of opinion than ever before." 

Deploring the effect of so-called "adult" 

films upon youth, the report endorsed advisory 

classification and praised the industry 

for its expansion of the coverage and 

circulation of The Green Sheet. It noted 

that film classification measures were introduced 

in 12 states and that, although no 

state had taken such action, "it is far from 

being a dead issue." 

Motion picture advertising was attacked 

sharply, with the charge that "a prime 

qualification for the film ad writer seems 

to be a faculty for conjuring snidely suggestive 

ideas even in connection with a 

significant film of mature but responsible 

treatment." The report denounced newspaper 

editors who accept such advertising 

and charged there must be a vast conspiracy 

between newspaper and TV acceptance 

editors who publish such copy, 

and the public was characterized as silent, 

cynical and indifferent. 

The committee also attacked film trailers 

as "frequently shocking" and added 

that "some of these trailers are even entering 

into the sanctuary of the home via 

television spot commercials." 

It urged that educators observe church 

directives concerning film education of 

youth, and pointed to various Papal directives, 

urging renewed interest in such 

education. 

De Havilland Replaces 

Crawford in 'Charlotte' 

HOLLYWOOD—Robert Aldrich's gamble 

in shooting every scene possible around 

Joan Ci-awford, who was ill in the Cedars 

of Lebanon Hospital with a case of virus 

pneumonia, has paid off. Olivia de Havilland 

will replace Miss Ci'awford as Bette 

Davis' costar in the production of the Associates 

and Aldrich Co., "Hush . . . Hush, 

Sweet Charlotte." for 20th Centui-y-Pox 

release. Aldrich flew to Europe to discuss 

the suspense thriller with Miss De Havilland 

and revealed the signing on the 24th, 

from Paris. The star reports to Hollywood 

at once for costume fittings. 

(OFFICE August 31, 1964

24 1 

on 

24 

. Cooper 

which 

26 

by 

I 

j 

Rogers Hospital Story 

Now Being Filmed 

NEW YORK— Production started Monday 

1 a two-reel film in Eastman 

Color telling the story 

of the Will Rogers 

Memorial Hospital 

and the O'Donnell 

Memorial Research 

Laboratories at Saranac 

Lake. N.Y.. in 

treating and combatting 

respiratory ailments 

and furthering 

research on respiratory 

disease. The film 

is being produced by 

Norman Gluck 

Norman E. Gluck of 

Universal and directed 

by Arthur Cohen, who has served in 

this capacity for many Universal short 

subjects. 

The picture is designed to serve a threefold 

purpose: to inform everyone working 

in the motion picture, television, radio and 

allied entertainment industries about the 

hospital and research laboratories and to 

show them what is being done in research: 

to make these people aware of the fact that 

the hospital is theirs and its facilities are 

available free of charge to them and their 

families if they require treatment of respiratory 

ailments, and to provide information 

to the general public about the basic 

research in connective tissues of the 

human lung, with emphasis placed on 

studies of these conditions in infants and 

children, particularly in regard to chemical 

changes in pulmonary elastin with neonatal 

development. 

Charles Jackson, author of "The Lost 

Weekend" and other Hollywood screen 

plays and a former patient at the hospital, 

will narrate the film for which Gene Wood 

has written the script. Prints will be made 

available first to film companies and circuits 

for special screenings for the industries, 

then the picture will be offered for 

public theatre screenings and finally for 

televi-sion showings across the nation. 

Label WOMPI Convention 

'Showboat Serenade' 

ST. LOUIS—The 11th annual convention 

of the Women of the Motion Picture 

Industry International, scheduled for September 

18-20 at the Chase Park-Plaza 

Hotel will be known as the "Showboat 

Serenade." Members of 17 local WOMPI 

chapters will assemble. 

New WOMPI clubs to be welcomed at 

their first convention will be Chicago, 

chartered earlier this year, and Cleveland, 

chartered in 1963. Climaxing the convention 

will be the installation banquet Saturday 

night

ut 

" 

' 

orton Briefs Exhibitors on Plans 

5 Exploit Button and Others 

SW YORK—At a luncheon for exhibidaily 

newspaper and tradepress repitativcs 

on August 25. producer Ron 

,on. president of Gorton Associates, exled 

his plans for the exploitation of his 

picture. "Panic Button." and three 

r films forthcoming during the next 

He added that it was his intention 

rove to his investors that his company 

the nation's exhibitors can make a 

! profit OB these pictures in that period 

ime. 

though Gorton feels that a campaign 

lid be tailored to a given locale, he bes 

that "enthusiasm with showman- 

" should dominate the proposed camns. 

which should include stunts, huge 

cards, radio, television and newspaper 

rage, disk jockey promotion via reed 

music from the sound track—all 

,1-on-the-spot. right -at- the-opening" 

of campaigns over and above the 

losed national advertising, publicity 

exploitation. 

irton said "Panic Button" had recorded 

;hy grosses in early engagements, citing 

Atlanta date where, he said. "We almost 

id 'The Unsinkable Molly Brown' in one 

;, using a campaign stressing float 

des. dancing 'Panic Button' girls, speclar 

stunts and hitting the TV. radio and 

paper editors and talking up a storm 

t the film." 

18 producer promised exhibitors "a cam- 

I a la Joe Levine, " added that he 

d "show you how to cut the edges. 

II get the promotion in New York and 

Jersey that you're looking for and maybit 

more." he continued. 

mie Jacon, sales director, said the 

opolitan area campaign has been 

eted at between $40,000 and $60,000. 

a million dollars worth of publicity 

cted. 

jrton is currently planning his next 

U'e. "Jason"— iThe Temporary Life*. 

;h will soon go into production and be 

ed for the same kind of profit-making 

oitation. 

:on. Mort Fiiedman, vice-president in 

ge of production; and George Skigen. 

iitive vice-president, were cohosts of the 

neon. 

iatron Annual Meeting 

proves Stock Benefits 

EW YORK—Stockholders of Skiatron 

Ironies & Television Corp. approved a 

i option for Arthur Levey, president. 

he annual meeting August 24 at the 

;1 Roosevelt. They also approved an 

nsion of stock warrants held by James 

ilulvey for 250.000 shares at $4.90 a 

'6 and an increase in authorized com- 

1 stock from 1.750.000 to 2.500.000 

es. and re-elected seven directors, 

ciatron has licensed Subscription Telein 

of California to use its subscriptionsystem. 

16 extension given Mulvey. former 

ident of Samuel Goldwyn Productions 

a part owner of the Los Angeles 

gers basebaU team, was from April 30. 

. to April 30. 1972. Levy's option is for 

DOO shares at $2.05 a share and is good 

'eb. U. 1968. 

Youngstein Heads Calif. 

Committee for Johnson 

HOLLYWOOD— Max E. Youiii;st(ni. independent 

film producer, has accepted the 

chairmanship of the Motion Picture and 

Entertainment Division of the Citizens for 

Johnson Committee in California, according 

to Curtis Roberts, campaign coordinator 

of the Citizens Committee. 

Youngstein. producer of the upcoming 

Columbia Pictures release, "Fail Safe. 

formerly was vice-president of United 

Artists. 

Youngstein said the motion picture industry's 

support of the Citizens Committee 

would be in the form of financial assistance 

and the voluntary help of many 

Hollywood stars, writers and producers. 

"Hundreds of leaders in the film industry 

have indicated their apprehension over 

the possible election of Senator Goldwater 

and have expressed a desire to help in any 

way they can in the election of President 

Johnson," Youngstein said. 

Roberts said the Motion Picture and Entertainment 

Committee will begin work immediately 

under Youngstein and that a 

Southern California headquarters for the 

Citizens Committee for Johnson will be 

opened immediately. 

Stockholders Aid Carter 

In Republic Corp. Fight 

NEW YORK—Victor M. Carter made 

marked progress last week in his campaign 

to regain control of the Republic Corp.. 

film processing and appliance manufacturing 

company, from Robert L. Huffines 

jr.. president head. Seventy-one per cent 

of the stockholders voted in favor of increasing 

the number of directors, at present 

15, ten of whom support Huffines and 

five support Carter. Six additional directors 

nominated by Carter were then elected. 

However, Huffines has brought a suit 

in New York Appellate Court charging 

that last week's stockholder meeting and 

one that preceded it were "invalidly called. 

It will be heard in court September 10. 

Should the ruling favor Huffines. Carter 

may have to wait until the regular stockholders 

meeting in April 1965 before making 

any fui-ther attempt at control. If 

Carter should win in court, then the case 

will go to the New York Coui-t of Appeals. 

'Lili' to Begin 94th Week 

At Trans-Lux Sept. 2 

NEW YORK— "Lili" will begin its 94th 

week at the Trans-Lux 52nd Street Theatre. 

September 2. Metro-Goldwyn-Mayer's 

famed musical, which had its world premiere 

at the Trans-Lux 52nd Street, March 

11, 1953, ran for 93 weeks. Leslie Caron. 

Mel Ferrer and Jean Pierre Aumont are 

starred. 

A special evening performance is 

scheduled for September 2. to which New 

York newspaper critics, radio, television 

and magazine reviewers who attended the 

gala premiere in 1953. have been invited 

**Vft 

4 

OFFICE August 31. 1964

cu 

E

' 

Warners to Launch Global Campaign 

For 'Cheyenne Autumn in October 

NEW YORK—Warner Bros, will launch 

its worldwide campaign on "Cheyenne 

Autumn," the 70mm Super-Panavision 

Technicolor picture directed by John Ford, 

in October with a four-c'ay celebration October 

1-4 in Cheyenne, Wyo.. with approximately 

200 representatives of the world 

press, radio and television attending the 

international press preview there, according 

to Richard Lederer, WB vice-pres'- 

dent and director of advertising and public 

relations. 

WORLD DEBUT IN LONDON 

"Cheyenne Autumn." which was produced 

by Bernard Smith from a screenplay 

by James R. Webb, based on the book by 

Mari Sandoz. will have its world premiere 

at the new Warner Theatre in London 

October 15. followed by international 

openings 'n Italy. Germany and Japan 

later in 1964. The first American openings 

will not be until late in December, these to 

be about seven in number and all reservedseat 

roadshow engagements. The first will 

be at the new International 70 Theatre in 

Denver. December 18. followed by the Pantages 

Theatre. Los Angeles, and Loew's 

Cinerama, New York City, both December 

25, and openings in Chicago, Houston and 

two other U.S. cities still to be set around 

the Christmas date, Lederer said. Other 

U.S. dates will not be until 1965, he pointed 

out. 

Leonard Samson. Warner Bros, advertising 

and publicity director in England, 

came to New York on his first visit to the 

U.S. to take part in a series of policy planning 

meetings on "Cheyenne Autumn" at 

the Warner home office during the week of 

August 17. Others taking part in the weeklong 

meetings were Ernie Grossman, national 

director of promotion and exploitation, 

and Leonard Palumbo, advertising 

and publicity manager of Warner Bros. 

International, as well as other domestic and 

foreign sales and promotional heads. 

TRAIL DEDICATION SET 

The dedication of the Cheyenne Autumn 

Trail, over which the heroic Indians made 

the epic 1,500-mile survival trek that is recreated 

in the Warner Bros, picture, will 

take place beside the Oregon Tiail, the 

Appalachian Trail and other major routes 

of the nation's past. The Cheyenne Autumn 

Trail, never previously marked, begins in 

Oklahoma and swings north through the 

Plains of Kansas and the Rocky Mountains. 

Its official dedication coincides with the 

four-day celebration in Cheyene October 1-4. 

Wyoming's U.S. Senator Gale McGee 

iDem.) and Governor Clifford Hanson 

I 

Rep. I will serve as co-hosts for the fourday 

celebration, to which Secretary of the 

Interior Stewart L. Udall has been invited 

to deliver the dedication address. The governors, 

senators and representatives of 

Oklahoma, Kansas, Nebraska, South Dakota 

and Montana are also expected to 

take part in the dedication. Stars of 

"Cheyenne Autumn" will add Hollywood 

glamor to the event and they will be joined 

by Indian tribal chiefs and descendants of 

the Cheyennes who first made the trek. 

The preview of "Cheyenne Autumn" will 

take place at the Lincoln Theatre, Chey- 

Richard Lederer, Warner Bros, vicepresident 

and director of advertising and 

public relations, points the way to the 

Cheyenne Autumn Trail during a tradepress 

conference, where he announced a 

global campaign for "Cheyenne 

Autumn," WB release. 

enne, which is being specially equipped to 

present the big-screen picture. Cooperating 

in the event will be the U.S. Department 

of the Interior, the Wyoming State 

Travel Commission, the Cheyenne Chamber 

of Commerce, the Bureau of Indian Affairs, 

the National Park Service and other 

public and private agencies and organizations. 

The Cheyenne Autumn Trail is the subject 

of a film featurette Warners is now 

producing for presentation in motion picture 

theatres throughout the world, 

Lederer pointed out. 

German-French-U.S. Film 

To Star John Ericson 

HOLLYWOOD—John Ericson will star in 

"Their Last Message," a war story to be 

packaged by the actor's own Nicole Productions 

and Diamond Artists, Ltd., for 

German, French and American coproduction. 

Vasco Svetco will produce from a 

screenplay by Ursula Koehler. The film 

will be made in all three countries mentioned 

above, with Ericson in the American 

starring role and actors from other countries 

to be tested for the rest of the cast. 

"Their Last Message" is Ericson's Nicole 

Productions second acquisition; earlier 

this year he acquired "Aurora." 

Sol Siegel Plans to Film 

'Chautauqua' in Spring 

HOLLYWOOD—Sol C. Siegel, who recently 

signed an independent multiple-picture 

producing pact with Columbia, will 

film "Chautauqua" next spring. Dick Van 

Dyke was signed for one of the starring 

roles in the film with music. Blanche Hanalis 

is now screenplaying "Morally We Roll 

Along." a book by Gay MacLarcn. who performed 

on the old Chautauqua circuit herself. 

The first picture under Sicgel's deal 

is "The Richmond Story." Civil War yarn. 

Will Rogers to Share 

Delroit Torch Fund 

DETROIT — The United Foimdation 

which conducts the annual Torch drive, 

has approved a precedent-setting contribution 

of $55,000 to the O'Donnell Research 

Laboratory at the Will Rogers Hospital in 

Saranac Lake, N.Y. 

This is reputed to be the first contribution 

by a city Community Chest on an 

agency outside its area. The allocation 

will be in two stages—$25,000 on December 

31 and $30,000 during 1965. Innovations of 

the Detroit United Foundation, recognized 

as the most successful Community Chest 

organization in the country, are frequently 

followed by other major community fund 

groups. Thus, the donation to the O'Donnell 

laboratory will help open the door for 

community support of the Variety-spon-' 

sored hospital in other cities. 

The initiative in this big new source of 

support was taken by Detroit Variety Tent 

5 under the leadership of past chief barkers 

Adolph Goldberg of Community Theatres 

and Woodrow R. Fraught of United 

Detroit Theatres. They were inspired by 

Hi Martin's presentation on the hospital at' 

the Variety International convention in 

Buffalo in July, and induced Walter Laid-' 

law, executive director of the United 

Foundation, to send a research team to 

Saranac to inspect the hospital. Upon the 

favorable report brought back. Laidlaw, 

confirmed the allocation. 

The amount is three to four times the 

highest amount raised in the past by the 

entire state of Michigan for the Rogers, 

drive. This low figure for Detroit in particular 

has hitherto resulted from the cooperation 

of the industry in refraining, 

from public collections in theatres for the 

hospital drive at the request of the, 

foundation. 

The patience and cooperation are now" 

paying off and Variety Club will now su-' 

pervise "an intensive drive in the morie. 

television, and radio fields, both directly, 

for the institutions, and also to develop an 

effective movie segment in Torch itself." 

Columbia Signs Rossen 

For Two More Pictures 

NEW YORK—Producer-director Robert! 

Rossen. whose production of "Lilith" is' 

being distributed by Columbia Pictures this' 

fall, has been signed to a new, non-exclusive 

two-film deal with the company, lt| 

was announced by M. J. Frankovich, first, 

vice-president. 

, 

Rossen 's new pact does not include his^ 

current Columbia project, which has been 

tentatively titled "Cocoa Beach." 

Under the Columbia aegis. Rossen made' 

motion picture history in 1949 when his 

production of "All the King's Men" woni 

the Academy Award and the New York, 

Film Critics' top honor. 

Embassy Sets 'Ape Woman' 

As September Release 

NEW YORK -Joseph E. Lovuie's "The 

Ape Woman." comedy-drama, starring 

Ugo Tognazzi and Annie Girardot. will be 

placed in national release in September by 

Embassy Pictures. The film opens in its 

American premiere engagement on Augusti 

31 at the Lincoln Art Theatre in New York. 

14 BOXOFFICE ;: August 31. 1964

. . "to 

. . 

HE ANATOMY OF SUSPENSE 

By MAX E. VOl NGSTEIN 

TEBSTER chooses to define "sus- 

' 

pense" as a state of mental 

ty. 

anxiety: Indecisiveness: lack of 

on picture producers know that susnicans 

top boxoffice entertainment, 

ense brews excitement and excite- 

[iieans success in a motion picture. 

any other typical exponent of the 

!an free enterprise system, the mo- 

Icture producer has an affinity for 

rcenback. From the days of the 

Kleon, when movies first learned to 

jrles, to the making of "Fail Safe." 

;ers have utilized suspense to recoup 

id capital plus a handsome profit. 

mR the formative years of motion 

;s. the hero, heroine, the archetypal 

r. the villain and the vamp constithe 

basic dramatis personae. Day in 

ay out. the legendary movie family 

;d a -substantial number of callers 

Ishcd them well by buying tickets at 

xoffice. The number of well-wishers 

; legion and came to the theatres in 

; whenever the adventures of said 

family were bathed in cataclysmic 

pours of suspenseful action. 

he Mack Sennett comedies, suspense 

reated out of ordered madness and 

ess violence, creating maximum ex- 

?nt and minimum plausibility. In 

ormula, suspense heightened the hlof 

grotesquely burlesqued action 

ices. 

;k Sennett struck it big at the boxwhen 

he discovered a thesau-us of 

ter in the cross-eyed Ben Turpin. 

yed Ford Sterling, dangling Louise 

da. cadaverous Slim Summerville and 

itanic Fatty Arbuckle. Dead -panned 

r Keaton, heavy mustachioed Chester 

In. gargantuan Mack Swain and the 

of Keystone Kops, all helped create 

tack Sennett celluloid world of or- 

;d buffoonery. 

rything and everybody was trans- 

1 amiably, if not aesthetically, into 

Id of suspended reality. Nothing was 

1. Those in authority were idiots. A 

the face punctured dignity. Matriwas 

a comic predicament. The hero, 

casion, did not get the girl. Bathing 

ies were the only good thing in life. 

nces waited only for that delicious 

nt of comeuppance. And the sound 

ughter was heard in movie houses 

ghout the land. 

ipense. In the sense of imminent 

er reached its apogee in the motion 

e serial, each chapter of which ended 

the hero about to meet certain death. 

to be saved by . be continued 

jveek." 

18 Perils of Pauline" was typical of the 

suspense serial. Because of Its treous 

appeal, many exhibitors chose to 

It at advanced prices. Whole families 

SOME CLASSIC EXAMPLES— (Upper left) 

In a climactic scene from "Fail 

Safe," Fritz Weaver as Colonel Cascio goes berserk, tries to take over command 

of the War Room, but is ejected by security officers. (Upper right) Serial queen. 

Pearl White, in a tense scene from the original version of "The Perils of Pauline." 

(Lower left) Desperate Desmond, the viUain, and his accomplice in evil deeds arrange 

a suspenseful situation for the sacrifice of their innocent victim. (Lower 

right) Boris Karloff, whose antics always create great suspense, was at it again 

in an early version of "The Raven." 

came to the theatre week in and week out, 

thus helping to establish the moviegoing 

habit in America. 

The Sennett comedies and the serial left 

their mark on the movie of today. However, 

the atmosphere of today's politicallytorn, 

war-ridden world has added a new 

dimension to the concept of suspense. 

With the conflict of ideas taking 

precedence over the conflict of individuals, 

suspense as an element of entertainment 

has come of age. A producer does not apply 

it as a gimmick. The best suspense 

stories are almost real, though fictional. 

Such is the case with the motion picture, 

"Fail Safe." I chose to produce "Fall 

Safe," because it deals with people who are 

our contemporaries and who are involved 

with agonizing problems already upon us. 

The book "Fail Safe" left a vivid impression 

upon the world's reading public. I 

feel that by producing "Fail Safe" we have 

a motion picture which is, in essence, the 

apotheosis of suspense. 

The 3,000.000 people who bought the 

book. "Fail Safe." and the estimated 10-to- 

12 million who read the book, know only 

too well that men. machines, and mathematics 

being what they are. the story of 

"Fail Safe" is a "true" story. The point of 

the picture Is not that the accident dramatized 

in "Pail Safe" will occur as it is 

described in the movie. But that, as long 

as we humans keep playing with machines, 

computers and similar instruments of de- 

structive purpose, the law of probability 

assures us that ultimately the accident will 

occur. Our absolute faith in the machine 

has already subjected us to a new kind of 

despotism—that of the computer system. 

As a human being, there is one thing I 

feel certain about. That is— the infallibility 

of machines and computer systems is 

a myth. We have parlayed our scientific 

numbers game to a destructive conclusion 

and man. as an individual, has abdicated 

his rights to a prolonged earthly existence. 

We cannot trust any type of a "Fail Safe" 

system. Instead we must re-orient our 

thinking. To paraphrase a famed French 

statesman, "Computers are too important 

to be left to the mathematicians!" 

The suspense-impact of "Fail Safe" 

comes from the world of ideas. It was produced 

for the explicit purpose of providing 

the moviegoer with pure motion picture 

suspense. It dissects and projects the 

problem facing all of us. "Should we place 

our trust in computers ... or in man?" 

This question is scrutinized through the 

suspenseful action of "Fail Safe." 

When you see "Pail Safe" you will 

empathize with the President, the film's 

key character. Particularly, when he talks 

on the hot line, trying to find a solution to 

a problem of worldwide magnitude. When 

the President gives his last order, one 

knows a moment of gripping suspense . 

experiences a lifetime of painful frustration 

and of horror ... all in split seconds. 

FFICE August 31, 1964 

15

I 

' 

^Mfcu6(^ ^cfront 

CONSIDERABLE activity is being noted 

these days, for more pictures are going 

into production for September, tlian 

have for sometime. Last month ten new 

films were announced for the cameras: 

this month the amount has doubled to 20. 

An even dozen were in production for 

September 1963. 

ALLIED ARTISTS 

Taffy and the Jungle Hunter. This is 

the first of the Zimbalist Company's 12- 

pictm-e schedule for AA release. It is a 

Disneyesque type of picture, made in Technicolor, 

with a variety of animals, since 

the locale is Africa. Jacques Bergerac, 

Manuel Padilla head the cast, story about 

a nine-year-old boy whose father captui-es 

animals and sends them back to the U.S. 

Uprising of tribes causes trouble for the 

youngster and his pet elephant. Direction 

is by Terry Morse. 

COLUMBIA 

The Ballad of Cat Ballou. Title refers 

to a pretty young school teacher in 

the West of the 1880s. who is called Cat 

Ballou, and Jane Fonda has been chosen 

for the title role. The story tells of her 

adventures at the time. Elliot Silverstein 

directs for producer Harold Hecht. 

King Rat. Bryan Forbes directs a drama 

about prisoners of war in a Japanese 

Prison Camp during World War II, with 

the title role already assigned to George 

Segal. James Woolf is the producer. No 

other credits have been set as yet. 

METRO-GOLDWYN-MAYER 

Clarence the Cross-Eyed Lion. As title 

indicates, this film is an animal adventure 

drama with Marshall Thompson 

in the starring role and Andrew Marton 

who has filmed many outdoor action sequences) 

directing. Ivan Tors Films, Inc., 

is making the film in association with 

MGM, and the picture naturally will be 

photographed through the wilds of many 

countries where there is plenty of wild 

life. Alan Gaillou wrote the script and 

Leonard Kaufman is associate producer. 

The Go-Go-Set. A Sam Katzman- 

Four Leaf Production with Joan O'Brien, 

Chad Everett, Mary Ann Mobley and a 

number of other known names. Sidney 

Miller directs and for the film he had Hal 

Belfer, choreographer create a new 

Watusi dance step, "Snowballing," which 

causes all the trouble for Joan O'Brien, a 

ballet teacher at a private girls' school. 

The Sandpiper. Elizabeth Taylor and 

Richard Burton are being starred in Martin 

Ransohoff-Pilmways production, and 

are presently before the cameras in the 

Big Bur region of Carmel, Calif. Also 

starred is Sammy Davis jr.. and Eva Marie 

Saint. Director Vincentc Minnelli on completion 

of outdoor locations will pick up 

filming interiors in Paris. Morgan Mason, 

nine-year-old son of James and Pamela 

Mason, is making his film debut in this 

romantic drama. 

To Scratch a Thief. Alain Delon, French 

.By SYD CASSYD 

star, makes his American film debut in 

this film. French producer Jacques Bar 

came over from Paris to meet with coproducers 

Fred Engel and Ralph Nelson 

I 

(Who directs —and Ann-Margret who costars. 

A romantic drama, it is scheduled to 

shoot on location in the San Francisco 

Bay area. 

Son of a Gunfighter. This picture is being 

made, independently, in Spain in its 

entirety, with Russ Tamblyn in the title 

role. It is a Lester Welch production that 

is presently before the cameras with an 

American and Spanish cast, but with all 

English dialog. 

PARAMOUNT 

Amorous Adventures of Moll Flanders. 

The producer Marcel Hellman and director 

Terence Young are having Kim Novak 

wear long red tresses for her starring role 

in this film, which is described as a "Tom 

Jones-style period comedy." Written for 

the screen by Denis Cannan and adapted 

by Roland Kibbee, the story is based on 

the classic by Daniel Defoe. It is a Winchester 

Film Productions. Ltd. feature. 

A Gift From Heaven. Based on Robert 

Shaw's novel "Hiding Place" which was 

screenplayed by Sylvia and Gottfried Reinhardt—the 

latter also acting as producerdirector—and 

starring Alec Guinness, this 

is the story of a German air-raid warden, 

played by Guinness, who, during the closing 

days of the war befriends and hides two 

Americans, and then refuses to let them go 

after the war is over. Michael Connors and 

Robert Redford are also in the cast. 

Judith. Sophia Loren plays the title role 

of an illegal immigrant in this tender love 

story played against the violent historical 

upheaval, which was the partitioning of 

Palestine in 1949. Celebrated novelist Lawrence 

Durrell, author of "The Alexandrivan 

Quartet," has arrived in Nahariya, 

Israel, from his home in Corfu for the filming 

of the picture—which is based on his 

unpublished novella. Costarring are Peter 

Finch and Jack Hawkins under Daniel 

Mann's direction. 

20th 

CENTURY-FOX 

Do Not Disturb. Another Doris Day 

comedy being made by coproducers Aaron 

Rosenberg and Martin Melcher and directed 

by Ralph Levy. The story concerns 

itself with a wealthy young heiress and 

her many escapades. 

The Naked Prey. Cornel Wilde serves 

as producer-director and star in this outdoor 

drama, which is to be filmed in Africa. 

Wilde plays the role of an African ivory 

trader of 100 years ago. Naturally, the 

picture will be in color and have hordes 

of animals. 

Rapture. Dean Stockwell. Patricia Gozzi 

and Mclvyn Douglas are starred in this 

fantasy love story of a farm girl who falls 

in love with a scarecrow. Produced by 

Christian Perry and directed by John 

Guillerman, with the screenplay by Stanley 

Mann, filming is being done in blackand-white 

on location in France. 

UNITED ARTISTS 

The Glory Guys. Levy-Gardner-Lave| 

who are producing this film, have signri 

Riz Ortolani, who wrote the music {. 

"Mondo Cane," to score this Tom Tryoi 

Harve Presnell starrer. It is an actic 

comedy western with the customary ai 

tagonists. Since Presnell is a well-know 

singer, there may be songs. Arnold Lavi 

directs and Levy-Gardner produces. 

WARNER BROS. 

The Great Race. Director Blake Ej 

wards and producer Martin Jurow a 

currently in Austria to start a monll, 

location fihning of this comedy. Remaind 

of the company, which stars Tony Curt 

Jack Lemmon, Natalie Wood, Peter Fa 

and Keenan Wynn, will follow shorti 

Camera work starts in Vienna early ne^ 

week before shifting to Salzburg and Par 

INDEPENDENTS 

, 

Blanket Party. Producer Herman Cohe 

who also wrote the screenplay, is maki: 

this story about a 16-year-old girl, w; 

heretofore ran with the teenagers, sui 

ing and bathing, a tale of what happe 

when she becomes romantically involv 

with a mature man in his 40s. No direct 

or cast has been set. but the picture h 

a definite September starting date. 

Cannibal Orgy or the Maddest Sto' 

Ever Told. Producers Lasky-Monka, wt. 

Lon Chaney, Quinn Redeker and Cai 

Ohmart in the leads, are making a hon 

film, in which the main character pla. 

a regular individual who gets into strari' 

horror situations. This is their first pt 

ture, having been actors prior to this al 

they have already made a distributii 

deal with International Art Films. Writedirector 

is Jack Hill; coproducers Gil Lasand 

Paul Monka. 

Intimacy. This Seven Arts- Victor Stole' 

production rolls this month with Bai 

Sullivan starred with William Shatn. 

Stoloff will direct and David Heilweil piduce 

the Eva Wolas screenplay about 'i 

desperate businessman who resorts ) 

blackmail to raise money—and then > 

confronted with evidence of his own wifii 

unfaithfulness. , 

Make Like A Thief. Coproducers Veik,) 

Laihanen and Palmer Thompson are sho^ 

ing this picture, with Richard Long stiring, 

in Helsinki. To provide the right :;- 

cilities, Laihanen has puixhased land o>side 

of Helsinki, on which he has bi.t 

sound stages, offices and living quartjs 

for the actors while filming. 

> 

"A Covenant With Death." novel * 

Stephen Becker, has been purchased fr;i 

galley proofs by Warner Bros, for eav 

filming. The story is a Book of the Mon 

Club .selection and will be published i 

October by Athenaeum Press. Jack •• 

Warner announced the purchase of EdV 

Lanham's new novel. "Speak Not Evil,"o 

be put in production early 1965. The bdi 

is to be released in September of this yC- 

The story concerns the lives of people ii» 

small contemporary Connecticut town C(- 

brating its 300th anniversary. Richard Ri'i 

has purchased film rights to Dorothy M- 

Cardle's mystery novel, "The Unforescf" 

for independent production and leaves n;t 

week for London to discuss filming. R''' 

expects production to start by January. 

16 

BOXOFFICE :: August 31, l*

, we 

. 

seems 

, so 

I 

managers 

I value 

Columbia 

ETTERS 

Print 

Problem Persists 

had quite an argument about a print 

1 picture that was in such bad shape 

just had to give the money back. I 

ight I was entitled to some recompense 

my loss, but found out that both 

;ies blamed each other. I did get onethe 

loss refunded from the distributhen 

the shipper took it on his own and 

wed me some credit. But the inspecwhich 

was at fault didn't give me any 

juragement. as the shipper still blamed 

distributor. There weren't any 

icket holes on one side of the film for 

3st the entire first reel and I couldn't 

lir it enough to get a start on the 

King. 

that only one account iBuena 

a) demands that every print is in- 

;ted before being shipped. And I think 

i 

are only two others and 

-e 

versali who still ship and inspect. The 

ible seems to be that expenses are too 

have to be cut. and they hit where it 

ts most. I have personally worked over 

hours on readying prints, have taken 

bad splices and misframes. cleaned up 

y film and. when they leave this the- 

;, they are ready to run in a de luxe 

se. I have received film where the optor 

was too lazy to put the band on the 

it would stay on and, when I got 

print, it was all over the can. I have 

;ived them stapled together. Scotched 

together and just glued together with 

thought for the next account: just 

d enough to get back to shipping point, 

"his is a problem. But. if the owners 

don't do something about 

men in the booth, and check on them, 

vill surely get worse, and ensuing runs 

hurt. I get prints from theatres in 

ns that are many times larger and 

uld have the best equipment. But it is 

good with a nitwit in the booth, who 

; to get out of it as soon as the last reel 

•un. 

NAME WITHHELD BY REQUEST 

>mofes 

Newsreels and Shorfs 

n this business, it's the picture that 

ints. Good pictures do good business, 

rmally. that's the rule. but. honestly. I 

ieve too many exhibitors are overlooking 

in short subjects, and especially 

vsreels. 

ê play MGM news—a month old—yet. 

a course of a year, we can find a half a 

sen "news items" to sell and bring in 

;ra business. The "news" is a good filler 

d has built up many a weak programmer. 

We took in enough extra to pay for a 

ir's newsreel rental on two

BOXOFFICE 

BAROMETER 

This chart records the performance of current attrocfions in the opening week of their first runs in 

the 20 key cities checked. Pictures with fewer than five engogements are not listed. As new runs 

are reported, ratings are added and overages revised. Computation is in terms of percentage in 

relation to normol grosses as determined by the theatre manogers. With 100 per cent as "normal," 

the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.) 

Beckel (Para

1 with 

1 the 

' 

network, 

occurred 

ifty Columbia Push 

ir 'NEW Interns' 

;W YORK— Columbia's campaign for 

)pening of "Tho NEW Interns" in the 

m. Baronet and Guild theatres in 

hattan and 23 showcase houses in 

metropolitan area has proved to be 

what the doctor ordered for healthy 

ffice business. 

heavy radio-TV program was sup- 

;d by appearances of practically all 

ôung stars of the film. Telly Savalas 

Kay Stevens made one appearance 

on the NBC-TV Tonight Show, while 

lara Eden and Stefanie Powers made 

each, all with many credits for the 

ire. 

oducer Robert Cohn and Greg Morvere 

guests on Joe Franklin's WOR- 

3how. 

ichacl Callan and Greg Morris made 

ound of appearances, including a 

tacular "NEW Interns Day" at Palis 

Park. The promotion, staged in contion 

with WABC disc jockey Bruce 

row. resulted in cross plugs on the 

sement park's spots and mention in 

,ds. 

omotion tours far in advance of the 

York playdate by the stars of "The 

I Interns" were climaxed by the apance 

of Barbara Eden on opening 

at Loew's Triboro. Queens; Loew's 

,dise, Bronx, and Loew's Oriental and 

•opolitan and Centui-y's Kingsway and 

to. all in Brooklyn. Miss Eden and 

anie Powers appeared at Shea Staa 

"NEW Interns Love the 

5" sign, and received the first of two 

publicity breaks. Invited as guests on 

is 

)h Kiner's sports interview videocast 

stadiimi on WOR-TV a sudden 

storm boosted their on-the-air time 

a major TV appearance. 

16 second "bonus " on the 

when cameras panning the 

ifalk in front of NBC's Today show 

ted two young men in intern's regalia 

ying a sign hailing "The NEW Interns." 

reen O'Sullivan on the Today show 

tioned the sign, and the cameras 

led the two youths at least three 

s. 

;her promotions included a "NEW Ins" 

traveling display in the form of an 

iilance bannered with 24-sheets of 

Bantam paperback displays, and stills 

;10 F. W. Woolworth store windows, 

jack cards, plus "See It Now" snipes 

:urrent with the opening. There were 

cy Herald giveaways at 29 Food Fair 

es and many record displays. 

hat a Way to Go!' Opens 

N.Y. Area Showcase 

EW YORK—"What a Way to Go!" 

open in 26 theatres in the New York 

I as a Showcase presentation on Sepber 

2. it was announced by Joseph M. 

ar. 20th Century-Fox vice-president hi 

rge of domestic sales. The Cinemaje-DeLuxe 

Color comedy entertainit 

recently completed a three-month 

niere run at the Criterion and Sutton 

atres. 

iVhat a Way to Go!" has been booked 

a minimum of three to four weeks in 

lew engagement, according to Sugar. 

Setback for Plan to Ban 

Under Age 16 Attendance 

iVlAYBHOOK. NY Three of Maybrooks 

four village trustees refused to go along 

with mayor Anthony J. DiBenio's attempt 

to pass an ordinance which would prohibit 

anyone under the age of 16 attending any 

performance at any Maybrook theatre unless 

accompanied by an adult of 21 or 

over. The proposed ordinance would have 

made any exhibitor permitting a person 16 

or younger to enter his theatre subject 

to a $200 fine. 

The turndown by the majority of the 

trustees followed two months of public 

debate and criticism of "sexy" movies 

which DiBenio and his supporters alleged 

were being shown at local theatres. 

Prior to the vote by the trustees. Irving 

Hultz. owner of the Maybrook Drive- 

In. presented trustees with a petition, bearing 

150 signatures, which said, "We need 

no laws governing our children's admission 

to our local theatre. It is the parents', and 

no other person's option, regarding our 

children." 

However, there's still more to come on 

the matter, despite the opposition of the 

majority of trustees to the proposed ordinance. 

A public hearing will be held on 

the proposal September 9. Meanwhile, Mrs. 

Beatrice Rakov. a leader in the fight 

against what she calls "indecent" movies 

at the Maybrook airer, has asked the 

trustees to ban nude films in the village. 

Paramus Officials Sued 

By Century Amusements 

PARAMUS, N.J.—The Paramus mayor, 

council and planning board are defendants 

in a suit filed by Century Amusement 

Corp., Floral Park. N.Y.. asking that superior 

court set aside resolutions passed 

by the council and planning board which 

block the building of a 2,000-seat theatre 

on Route 17 beside the Garden State 

Plaza. 

The suit charges that denials of approval 

of site plans by the defendants were "arbitrary, 

capricious, unlawful and not supported 

by proper grounds or evidence." 

Century asks that both bodies be required 

to submit to the court a record of the 

firm's application and that the court review 

the record. 

The theatre, first proposed more than 

a year ago, would be built where Esposito's 

Restaurant once stood. The site is just 

south of the large shopping plaza. Rochelle 

Park Township, which borders the proposed 

site, protested building of a theatre 

there because of increased traffic the theatre 

would force into Rochelle Park each 

night. 

Clifford Loth Resigns 

From Interboro Circuit 

NEW YORK—M. O. Strausberg. president 

of Interboro Circuit, regretfully announces 

the resignation of Clifford Loth, 

supervisor and director of concessions, effective 

September 15. 

Loth, who has been in the employ of 

Interboro for 23 years, started as a theatre 

manager. He and his family will move to 

the west coast and intend to make Los 

Angeles their permanent residence. 

A farewell luncheon will be given for 

Loth by the officers and staff of Interboro 

on September 14. 

Rogers Total Passes 

$9,100 in Albany Area 

ALBANY— CulUclion of more than S9.100 

in the annual Will Rogers Memorial Hospital 

drive was reported by distributor 

chairman Bob Adler for the Albany exchange 

district, with the Schine circuit and 

Kallet Theatres among those yet to submit 

figures. It was understood that 18 

Schine houses planned audience collections 

for the last week of August. 

Some independents also were unreported. 

Samuel Ro.senblatt, for instance, had already 

made pass-throughs at his Fort 

George Drive-In at Lake George Village, 

and his Glen at Glens Falls, and was to 

take August "seconds." 

Of those reporting, six Stanley Warner 

situations led. with a combined $3,370. 

The Strand. Albany, where district manager 

Martin Burnett made the collections 

while "The Carpetbaggers" was on the 

screen, reported $952. This topped all exchange 

area houses. A close second was 

the Hellman. where a sizeable contribution 

by Neil Hellman was added to patron 

donations for a round $900. Managing director 

Dave Weinstein chose the opening 

days of "It's a Mad. Mad, Mad, Mad 

World" for the pickups. 

Six Fabian theatres—three hardtops and 

three drive-ins—reported $2,061. Proctor's 

Schenectady checked in $722 to pace that 

circuit's pack. Phil Rapp manages it. 

George Thornton's Community in Catskill 

counted $317. fine for a small-town 

theatre. Other Thornton Catskill operations 

are yet to report. John Wilhelm, a 

Thornton partner, is a strong supporter of 

the Saranac Lake institution, where his 

wife was a patient two years ago. 

Alan Iselin's drive-ins came thi'ough 

with a neat $500. The Northway at Champlain, 

operated by William Morgan and 

associates, reported $174, and Lillian 

Henry's Stardust at Plattsburgh turned in 

$115. Harold Goldstein collected a good 

S282 at the Dix Drive-In. Glens Falls. 

Other figures: 

Three Sylvan Leff situations, $265: Stanley 

at Utica, $714: the Troy at Troy (Sid 

Sommeri, $511: Madison. Albany, $404; 

SW Delaware, $272; Fabian's Mohawk, 

Colonie, $275: Riverview Drive-In. $250: 

Menands Drive-In iCarl Roupp and Bill 

Thompson'. $94; Tyron. Amsterdam. $91; 

Crandell in Chatham iTony Carino*. $53: 

the Goldstein Bros. Fort Warren Drive-In, 

Castleton. Vt.. $47; James Benton's Strand, 

Plattsburgh. $54. 

Adler had hopes last year's final total 

of $13,000 would be exceeded. He thanked 

everyone who have cooperated, adding: 

"There have been a few new ones. Everybody's 

help is appreciated." 

Harold Heydt Purchases 

Bethlehem Nile Theatre 

BETHLEHEM. PA. — Harold E. Heydt 

has purchased the Nile Theatre on West 

Broad Street from Charles E. and Robert 

L. Moyer for $150,000. Heydt. a Bethlehem 

resident who has pioneered in the 

restoration of motion pictures as premiere 

entertainment in this area, said that the 

Nile will continue to show first-run films. 

Since 1956. Heydt has been operating 

the 19th Street Theatre in Allentown and 

will continue its operation in conjunction 

with the Nile. 

:OFFICE August 31, 1964 E-1

^ 

Broadway Films Continue to Draw 

Thousands Despite Hot Weather 

NEW YORK—The boxoffice appeal of 

the many good motion picture offerings 

in this city held up remarkably well during 

the return of the heat wave after the 

cool weather boost of the previous week. 

In fact, some of the attractions are doing 

exceptional business. Embassy's "Yesterday. 

Today and Tomorrow," although 

it had had a long run in an east side 

art house, showed great pow'er at the RKO 

Palace, where its run had been limited 

to two weeks. Universal's "I'd Rather Be 

Rich" now opens there. 

"The Unsinkable Molly Brown" continues 

to do a remarkable business at the 

Radio City Music Hall and may continue 

there throughout September. This is the 

vacation season and that theatre, of course, 

is a must for visiting out-of-towners. 

"Behold a Pale Horse" at the Sutton 

and Victoria is another great w-inner. Still 

others are "Night of the Iguana" at the 

DeMille and Tower East, "A Hard Day's 

Night" at the Astor and Trans-Lux East, 

. . . . 

"Circus World" at Loew's Cinerama, "Girl 

With Green Eyes" at the Pine Arts, "It's 

a Mad, Mad, Mad, Mad World" at the 

Warner Cinerama, "Becket" and "One 

Potato, Two Potato" at the Embassy and 

Murray Hill. "The NEW Interns" looks like 

a comer at the Baronet, Forum and Guild, 

as does "Kisses for My President" at the 

Criterion and Trans-Lux 85th Street. 

Astor—A Hord Day's Night (UA), 2nd wk 170 

Baronet—The NEW Interns (Col) 1 70 

Carnegie Hall Cinema—The Devil's Trap 

(Salisbury), 2nd wk 120 

Cinemo I—Nothing But the Best (Royal), 

5th 

Cinema II— Los Tarontos iSigma III), 8fh 

Criterion— Kisses for My President (WB) 

DeMille—The Night of the Iguana (MGM), 

.150 

.160 

.170 

3rd 

.180 

nbassy—One Potato, Two Potato (Cinema V), 

4th wk 180 

Festival—Cartouche (Embassy), 3rd wk 140 

3rd wk 155 

5th Avenue—The Lovers (Zenith), 

Fine Arts— Girl With Green Eyes (UA), 2nd wk. ..190 

Forum—The NEW Interns (Col) 185 

Guild—The NEW Interns (Col) 1 40 

Lincoln Art—Cartouche (Embassy), 5th wk 140 

Business Can Be Better! 

There is nothing wrong with 

Thesitre Business that a 

"good picture*' cannot cure 

unless Your Theatre has: 

POOR SEATS 

BAD SIGHT LINES 

DIRTY DRAPERIES 

SOILED WALL COVERINGS 

Toke a good look at your chairs and evoluotc 

the facts. If they need recovering, rebuilding, 

new backs, hardware, repainting or rcspacing 

WE ARE YOUR "MAN" 

Guarontecd work. Your chairs will be as good 

as new. Your drapes will look fresh and inviting. 

And for safety soke we will flameproof per legal 

requirements to ovoid possible trouble as your 

business 

improves. 

Call or write today, 

tstimatcs cheerfully given. 

NEVA-BURN PRODUCTS CORP. 

262 South St. 

New York 2, N. Y. 

Tel. YU 2-2700 

Little Carnegie—The Servant (Londou), 23rd wk. . . I 30 

Loew's Cinerama— Circus World (Bronston-Cineroma), 

9th wk. of two-a-day 180 

Lcews State— Becket (Para), 24th wk of 

two-a-day 1 80 

Loew's Tower East—The Night of the iguana 

(MGM), 3rd wk 180 

Murray Hill—One Pototo, Two Potato (Cinema 

V), 4th wk 180 

Pons-That Man From Rio (Lopert), 11th wk 160 

Plazo— Choplin Film Festival (SR), 38th wk 135 

Radio City Music Hall—The Unsinkable Molly 

Brown (MGM), plus stage show, 6th wk 220 

Riolto—Sweet Ecstosy (Audobon), 5th wk 140 

Rivoli—Cleopatra (20th-Fox), 64th wk. of 

two-a-doy 110 

RKO Poloce— Yesterday, Today and Tomorrow 

(Embassy); Master Spy (AA) 190 

Sutton— Behold o Pale Horse (Col), 2nd wk 195 

Toho— Harakiri (Schockiku), 3rd wk 125 

Trans-Lux Eost—A Hard Doy's Night (UA), 

2nd wk 

Trans-Lux 52nd—Disney True-Life Adventure 

175 

Festival (BV), 5th wk 160 

Trans-Lux B5th St.—Kisses for My President 

(WBi 150 

Victoria— Behold a Pale Horse (Col), 2nd wk. ..185 

Warner Cinerama— It's a Mod, Mad, Mad, Mad 

World (UA-Cineroma), 40th wk. of two-a-day ... 1 85 

Beatles' 'Hard Day's Night' 

Captures Buffalo Honors 

BUFFALO—This city kept in step with 

the rest of the country as the Beatles 

took down top money among the newcomers, 

racking up 160 per cent at the 

Century and duplicating that performance 

with its showings at three drive-ins—the 

Aero, Sheridan and Star. "Yesterday. Today 

and Tomorrow" continued strong in 

its second week at the Center with 145. 

Buffalo— Mornie (Univ), 3rd 

Center— Yesterday, Today 

wk 

and Tomorrow 

105 

(Embassy), 3rd wk 145 

Century—A Hard Day's Night (UA) 180 

Cinema, Amherst—A Shot in the Dark (UA), 

5th wk 140 

Gronoda—Mediterranean Holiday (Cont'l), 

2nd wk 150 

Paramount—The Unsinkable Molly Brown 

(MGM), 4th wk 1 35 

Teck—Circus World (Bronston-Cinerama), 

3rd wk 115 

'What a Way to Go!' Shows 

Strength in Baltimore Start 

BALTIMORE — Two new attractions 

brightened the week's boxoffice figures. 

"What a Way to Go!" scored a strong midweek 

opening and continued big over the 

weekend. So did "Seduced and Abandoned" 

at the Five West, an art house. All other 

films were holdovers: and in that group, 

"A House Is Not a Home" was the big 

grosser with 160 for its second week. 

Charles—Tom 

Five West—Seduced 

Jones (UA-Lopert), 

and Abandoned 

26th 

(Cont'l) 

wk 105 

....135 

Hippodrome—The Unsinkable Molly Brown 

(MGM), 5th wk 120 

Little—The Doll (Konowho), 3rd wk 90 

Moyfair— Becket (Para), 2nd wk 150 

New—What a Way to Go! (20th-Fox) 150 

Playhouse—Nothing But the Best (Col), 2nd wk. ..125 

Senator- From Russia With Love (UAl, 13th wk. .. 

Stanton—A House Is Not a Home (Embassy), 

80 

2nd wk 160 

Town—The Night of the Iguono (MGM), 4th wk...I20 

CUT YOUR PREYUE 

COSTS BY USING 

Filmack's 

TEASERETTES 

As A Low Priced 

PREVUE SERVICE 

...J Msr snvicf - nui quauty . ... 

YOU* suaAt TKAiims ntoM otPtNOAUi himack 

NEW MEMBER!—Richard J. Herstine, 

business manager of Local 578 

at Morgantown, W. Va., is seen presenting 

an honorary membership card 

to Richard F. Walsh, right. HTSE 

president, at the recent 50th anniversary 

celebration of the union. The 

Local 578 festivity was held in conjunction 

with the 40th anniversary 

meeting of the Tristate lATSE Ass'n. 

All-Spanish Films Booked 

; 

Now at New York Olympic 

NEW YORK—You have to speak Spanisl 

to know what's being said on the screen a 

the Olympia Theatre, Broadway at 10711 

street, since Interboro Theatres bought i, 

from Loew's Theatres. The films are import, 

from Mexico, Argentina and Spain. 

"We hope to bring Spanish-speakini. 

people here from all over the city," ai. 

Interboro spokesman told the Morningsid 

Heights Morningsider. "This is going , 

to be 

top de luxe house. 'We don't stand for an; 

trouble whatsoever. We will not tolerat 

anything. We've got strong ushers and an 

troublemakers will be right out on th 

Supplementing the strong ushers, Intel; 

boro also is keeping private police in plai 

clothes on duty in the theatre at all time; 

UA Opens 'The 7th Dawn' 

j 

' 

As Showcase Presentation 

NEW YORK— "The 7th Dawn." a dram: 

set in Southeast Asia and starring Williar 

Holden. Susannah York and Capucine, open 

as a United Artists Premiere Showcase pre 

sentation at the Astor. Trans-Lux East an. 

'. 

other local key theatres on September 

Charles K. Feldman produced the film t 

Technicolor, Lewis Gilbert directed ani 

Karl Tunberg coproduced and wrote th 

screenplay. 

Eatontown Kiddie Show 

EATONTOWN, N.J.—The new Communit 

Theatre held a special invitational showin 

Wednesday i"26i at 2 pjii. for children c 

Eatontown, including the fcature-lengtli cai 

toon, "Hey There, It's Yogi Bear," plus ( 

Disney cartoon. Municipal recreational an 

playground groups working with hand: 

capped children were invited to bring a; 

tlieir wards to the new theatre. Refrest 

mcnts were "on the house." 

Universal Comedy Opens 

NEW YORK— "I'd Rather Be Rich. " 

Un 

versal comedy in Eastman color, will begi 

its local engagement Wednesday i2i at tb 

RKO Palace and other key theatres. 

E-2 BOXOFFICE August 31, 196

. 

Stanley 

1 without 

aniioimccd 

1 29 

. His 

gelson Succeeds Kalmine 

Warner Board 

EW YORK- S. H. Fabian, prt'sidcnt of 

iley Wanun- Corp , 

the 

ion of David Fopelson as a director of 

corporation. He will fill the vacancy 

ed by the recent death of Harry M. 

nine. Fouelson has served as seneral 

rney and secretary of the corporation 

its sub.sidiaries. including Internaal 

Latex Corp., for the past ten years, 

jgelson is a senior member of tlie law 

of Schwartz & Frohlich. He was 

luated from New York University 

)ol of Commerce in 1923 and from 

iliani Law School in 1926. He is both 

ember of the New- York Bar and a cerd 

public accountant.. Upon his sradu- 

.ioined 

n from Fordham Law School lie 

law firm of Nathan Burkan, the prede- 

3r of Schwartz & Frohlich. and has 

it his entire career with these law 

iS. He is a trustee of several charitable 

idations. 

)gelson and his wife, the former Gere 

Edelman, reside at 1160 Park Ave., 

ihattan and Westhampton Beach. L.I. 

w Haverstraw Theatre 

)mised by Skouras 

WERSTRAW. N. Y.—Skouras Theatres, 

ugh spokesman Spyros Lenas, has 

[liscd that a theatre seating around 1,000 

ons soon will be built here. Since the 

Broadway was closed nearly two months 

the entire North Rockland area has 

an indoor or outdoor motion 

ire theatre, 

nas said the Skouras circuit considers 

Haverstraw area "dear to its heart" 

for that reason decided to stay in the 

munity and again provide motion pic- 

>ldwurm Acquires 'Myth' 

EW YORK—Jean Goldwurm, president 

Times Film Corp., has acquired the 

jrican distribution rights to the Italian 

ure. "II Mito" i"The Myth"i, he has 

!d Irving Sochin, vice-president and 

eral sales manager. It will have Octodistribution. 

It contains two segments, 

dealing with violence and the other 

1 love. 

UA Films in Race 

iree 

EW YORK—Three United Artists films 

e been nominated as second-quarter 

didates for the Screen Producer Guild's 

lual Milestone Award. They are "The 

rid of Henry Orient," produced by 

ome Hellman: "From Russia With 

e," produced by Harry Saltzman and 

ert R. Broccoli, and "The Pink Panr." 

produced by Martin Jurow. 

BROADWAY 

£|DWIN L. WEISL, Paramount director, 

member of its executive committee and 

prominent attorney, has been elected New 

York member of the Democratic National 

Committee. He has been an active fund 

rai.ser for President Johnson. • * Leo 

* 

Jaffe, executive vice-president of Columbia, 

and Mo Rothman, executive vice-president 

of its international division, went to Mexico 

City to witness the opening of the new 

Cantinflas picture, "El Padrecito." Jaffe 

was scheduled to continue to California and 

Rothman to return here. 

* * ' Jo.seph E. 

Levine, president of Embassy Pictures, went 

to Boston to address the convention of 

Theatre Owners of New England. * • * 

Leon J. War.shaw, M.D., F.A.P.C. medical 

director of United Artists and Paramount, 

took part in the fourth International 

American Conference on toxology and occupational 

medicine at Miami Bcacli during 

the week. 

• 

David D. Home, American International 

Pictures' vice-president in charge of foreign 

distribution, left on a three-week business 

trip to London. Rome and Madrid. 

• • • 

Susan Oliver has returned to Hollywood 

after promoting her two MGM films. 

"Looking for Love" and "Your Cheatin' 

Heart." 

' * Shelley Winters, star of 

Joseph E. Levine's "A House Is Not a 

Home." was due to arrive and attend the 

premiere of the film at the Rivoli Theatre 

Tuesday Hi. * * * Steve EUman has been 

made MGM tradepress contact by Dan S. 

Terrell, executive director of advertising, 

publicity and promotion. 

• * * Ralph Taeger, 

starring in Jo.seph E. Levine's "A 

House Is Not a Home," and six of "Polly's 

Girls" also arrived for the film's premiere. 

* * Gene Jacobs, United Artists southern 

division manager, went to Kansas City for 

talks with Ralph Amacher, branch manager, 

and staff and exhibitors. He was due 

back at the home office Monday f31>. 

The Animals, British rock 'n roll group, 

signed by MGM for a major role in Sam 

Katzman's "The Swinging Set," are due to 

arrive Tuesday (1) at Kennedy International 

Airport. • * * E. Jonny Graff, Embassy 

Pictures' TV vice-president, has returned 

from meetings in the west and midwest. 

* * • Warren G. Harris of the Paramount 

publicity staff has begun a vacation 

trip to Sweden, Austria, France and England. 

He will return September 15. * * * 

Ruth Pologe, eastern advertising-publicity 

director of American International Pictures, 

returned from Hollywood where she 

discussed plans for the science fictionmusical, 

"Pa.iama Party." * * * Lyricist 

Sammy Cahn returned from Europe en 

route to Hollywood. ^ 

Mrs. Velde are on a business trip in the 

midwest and will continue to Los Angeles 

to attend the marriage in Pasadena of Jim 

Velde's son, Tom. 

• 

Donald S. Rugoff, president and Carl 

Peppercorn, executive vice-pre.sident and 

general sales manager of Cinema V Distributing, 

are on a business trip to Rome, 

Paris, London and Venice, accompanied by 

Robert Gordon Edwards, vice-president in 

charge of European operations for Cinema 

V. • • • James V. O'Gara, Buena Vista's 

eastern division sales manager, returned 

over the weekend from a two-week Caribbean 

crul.se. He visited St. Thomas, Trinidad 

and Florida. 

• 

Thomas Leslie Velde, son of Mr. and 

Mrs. James R. Velde, was married Saturday 

1 wife is the former Riccarda 

Jacques Lapin, daughter of Dr. and Mrs. 

Samuel Lapin of La Canada, Calif. The 

wedding took place at the Pasadena Presbyterian 

Church in La Canada. James 

Velde is a vice-president of United Artists. 

The couple left for a honeymoon in Hawaii. 

The bride and groom are students at the 

University of Arizona, where Velde is a 

member of Beta Theta Pi Fraternity. 

Harold Marenstein New 

Zenith Sales Manager 

NEW YORK—Zenith International Film 

Corp. has named Harold Marenstein national 

sales manager, following his resignation 

from Janus Films. Previously, Marenstein 

has held positions vi'ith International 

Releasing Organization, Warner Bros.. 

Loew's, David O. Selznick and Paramount. 

New Fox TV Post for Self 

NEW YORK—William Self has signed a 

five-year contract as executive vice-president 

of 20th Century-Fox Television, according 

to Richard D. Zanuck. president. 

Self joined the company in 1959 as an executive 

producer and has been vice-president 

in charge of TV production the last 

three years. 

HERE'S YOUR CHANCE 

v^Sv. BIG MONEY 

>m Bruce Ass't Manager 

AKE PLACID. N.Y.—Thomas Bruce, who 

ently completed a two-year course at 

Cambridge School of TV and Radio 

)adcasting, has accepted a position as 

istant manager of the Uptown Theatre, 

iton. His parents, Mr. and Mrs. Wiln 

Bruce, reside here on Sentinel road. 

Inne Bancroft, star of Columbia's "The 

mpkin Eater," won top acting awards at 

nnes for her performance in the film. 

Irving H. Ludwlg. president and general 

sales manager of Buena Vista, left for Burbank 

to attend production and sales conferences 

with Disney studio executives, also 

to attend the invitational world premiere 

of "Mary Poppins" at Grauman's Chinese 

Theatre. 

* * * Eugene Tunick. United 

Artists eastern and Canadian divi-sion manager, 

has begun a three-city sales tour of 

the Canadian territory. He is accompanied 

by George Heiber, the company's Canadian 

supervisor. * * * Donald L. Velde, prominent 

New York advertising executive, and 

As a screen game, 

HOLLYWOOD takes fop 

honors. As a box-office attraction, 

it is without equal. It has 

been a favorite with theatre goers for 

over 15 years. Write today for complete details. 

Be sure to give seating or car capacity, 

HOLLYWOOD AMUSEMENT CO. , 

37S0 Ooklon St. • Skokic, Illinois 

XOFFICE August 31, 1964 E-3

. . . Peter 

. . Robert 

i 

^^(mcUm êfront 

as 

the Royal Film for 1965 and will be 

shown at the Odeon, Leicester Square Theatre, 

sometime in February next year. 

This Royal Film Performance will be attended 

by the Queen Mother and the receipts 

for the show will go to the Cinematograph 

Trade Benevolent Fund. "'Lord 

Jim", produced and directed by Richard 

Brooks, based on Joseph Conrad's novel, 

stars Peter O'Toole. James Mason, Curt 

Jurgens, Eli Wallach and Jack Hawkins. 

It is a Columbia British-Keep Film Co. 

production. 

T AST WEEK "Lord Jim" was selected 

Joe Levine bustled into town last week 

and together with Paramount president 

George Weltner made his brief stay a newsworthy 

occasion with the announcement 

that he had signed up Peter O'Toole for 

the title role in "Will Adams." one of the 

23 pictures Levine will be making for 

Paramount during the next few years. Dalton 

Trumbo is writing the screenplay based 

on the adventures of a shipwrecked sailor 

who rose to power in the Japanese Court of 

the early 17th century as the first white 

Samurai. Levine said that "Will Adams" 

w'll be filmed in Japan in widescreen and 

color dur'ng 1965. It will be produced by 

Eugene Frenke and Jules Buck. A major 

director would be signed shortly. A statement 

from Levine and Weltner declared, 

"This marks the birth of our newest cooroduction 

partnership. It demonstrates to 

the world the type of thinking and the 

type of greatness that will characterize the 

production of all our motion pictures." 

The first mob'le booking office and 

"trailer" cinema introduced as a permanent 

service for hard-ticket presentations 

was launched by the Rank Theatre 

Division last week and entitled "The 

Travelling Showman." Currently, it is being 

used to publicize and sell advance bookings 

for "The Fall of the Roman Empire," 

at the newly opened Odeon Theatre in 

Leeds. It is touring neighboring towns, 

villages and outlying districts of the city. 

The Rank Theatre Division plans to put a 

number of these mobile units on the road 

in support of hard-ticket shows in other 

key centers. The mobile unit is fitted with 

a power supply generator, a 16mm projector 

with Xenon light source, presenting 

a four-foot picture on a rear-projection 

;,ci-een. mounted at the rear of the van. 

The projection equipment is semi-automatic 

A high efficiency AEI sound-reproduction 

s.vstem is fitted for the broadcasting 

of the trailer soundtrack's music or 

specially recorded commentaries. The sides 

of the van display illuminated quads, stills, 

and other promotional material. 

The London release run of the new 

James Bond picture. "Goldfinger." will fol- 

'ow the pattern developed by United Artists 

for its "premiere showcase" system of re- 

'ease in New York. The charity premiere 

of the film will take place at the Odeon 

Leicester Square on September 17 and will 

be followed three da.vs later by premiere 

runs at nine key theatres in the London 

By ANTHONY GRUNER 

area. The film will then be shown at these 

situations for three weeks at increased 

prices, with continuous performances. This 

will be followed by a general release in 

London to the normal pattern which will 

begin on October 18. The first mass circulation 

daily paper which is to be published 

since the war. "The Sun," will make 

its debut on September 15 and is sponsoring 

the "Goldfinger" premiere in aid of the 

Newspaper Fund. The picture is an Eon 

Production for UA release. 

It has taken nearly three years for "Lord 

of the Plies" to find a London showcase 

and almost as long to acquire a British distributor. 

But this savage Peter Brook production, 

based on the William Golding 

novel of the same name, looks like turning 

out to be the sleeper of the year. It will be 

recalled that "Lord of the Flies" deals with 

a group of English school boys who are 

marooned on a tropical island and how in 

time they revert to savagery. The film was 

press shown prior to its opening at the 

Cameo Polytechnic. The press liked it a 

lot. but no one imagined what would happen 

next. Within a few days, the picture had 

broken the cinema's house record by over 

$3,000 and. in the second week, it went on 

to break its own opening record. By the 

third week, it had topped any other three 

weeks' take at the Cameo since that theatre 

opened. And, now, the picture has received 

the greatest testimonial of all: it 

has been given a Rank circuit release 

through November 22. "The Lord of the 

Flies" and its success proves that, in the 

motion picture business, the most difficult 

thing in the world is to judge what 

will, or won't be a boxoffice success.. 

News in brief: Mike Havas. MGM's British 

managing director, is touring the key 

cities and meeting exhibitors and the press 

on behalf of "The Unsinkable Molly 

Brown." The Havas tour has been arranged 

in cooperation with ABC Cinemas 

Cushing and Christopher Lee 

have joined the cast of the new Hammer 

production for Seven Arts, "She," based 

on the H. Rider Haggard novel. Ursula 

Andress. last seen in "Dr. No," plays the 

George Weltni-r at microphone) with 

Joe Iêvine (second from left) as the 

Paramount president annouiu-rd to a 

press conference in London that Peter 

O'Toole has signed for the title role in 

the forthcoming Levine production "Will 

.'\dams." The picture, which will be 

filmed in Japan, is being written by 

Dalton Trumbo ileft) who also appeared 

at the conference. 

title role: the beautiful ruler of a iJ 

continent . Ardrey flew IrJ 

London last week with his script > 

Khartoum," which Julian Blaustein w 

produce for United Artists release latthis 

year. Burt Lancaster and Lauren- 

Olivier will costar as General Gordon a:l 

the Sudanese religious leader. The Mah, 

respectively. Lewis Gilbert directs . 

Tallulah Bankhead and Stefanie Powe; 

have arrived in town to star in Hammer 

new horror subject, which Tony Hinds v\| 

produce and Sylvio Narizzano will dire 

for Columbia release . . . Frank Winckl, 

father of Kenneth Winckles. managing (. 

rector of Rank Theatre Division and i 

former chief accountant with the old Gamont 

British circuit, died at the age of 'i. 

A new two-picture deal between Unitl 

Artists and George Brown's Fanfare Pia 

Productions was announced last week. T; 

first film will be based on Alan Lloys 

novel of the Ashanti War of 1874, "T; 

Drums of Kumasi," which Brow'n will piduce 

next year on location and at Plrwood 

Studios. It will be filmed in coli. 

Gala Premiere Starts Off 

'House Is Not a Home' 

NEW YORK—Joseph E. Levine's i 

House Is Not a Home" will have its ga. 

invitational and public premiere on Tutday 

evening, September 1, at the RiV|i 

Theatre on Broadway. The Embassy P- 

tui-es' release will begin its regular engagment 

at the Rivoli and at RKO, SkouH 

and other theatres the following mornii. 

Opening will be covered by press, rao 

and television and guests will include (- 

lebrities from the entertainment, civ, 

diplomatic and social spheres. 

'The Troublemaker' Choic; 

Of Venice Film Festival 

NEW YORK — Janus Films' "1^ 

Troublemaker" has been selected by t> 

Venice Film Festival for presentation t 

the Festival. The original comedy, direct! 

by Theodore J. Flicker, was filmed i 

New York and stars Thomas Aldredi. 

Jean Darling. William Frawley, Bu: 

Henry and Flicker. This film is set 1" 

openings throughout the country followi; 

its recent premiere engagements in N'' 

York and Philadelphia. 

Universal's 'Father Goose'j 

Music Hall's Xmas Film 

NEW YORK—Universal's "Father Goes!" 

Granox Co. production in Technicolor, vi'J 

have its world premiere as the Christmas t- 

tiaction at the Radio City Music Hall, t- 

cording to Henry H. "Hi" Martin, vice-predent 

and general sales manager of Univers 

and Russell V. Downing, president of V 

Music Hall. The booking will give Univeril 

five of ten films at the theatre this yearl 

'Lord Jim' Honored 

| 

LONDON—Richard Brooks' "Lord Jin' 

a Columbia release based on the Josei 

Conrad novel, has been chosen as net 

year's British Royal Film Performance 3 

be attended by Queen Elizabeth II. T' 

selection was made by officers of the Cir^ 

inatograph Trade Benevolent Fund. 

E-4 BOXOFFICE August 31, 19

. . . The 

. . . Ted 

. . Another 

. . Don 

. . The 

UFFALO 

n L. Sidell has purchased the Buffalo 

Theatre property on Main street ben 

Tupper and Chippewa streets. The 

lerty. one of the biggest real -estate paron 

the main stem, has been owned by 

ibsidiary of Lxiew's Theatres in New 

c. Loew's, which has operated the theand 

controlled the property in the 

has leased back the theatre and 

;el, 

continue to operate it. The property 

ides not only the Buffalo Theatre but 

Laube Old Spain restaurant and several 

»s and businesses. Sidell said Loew's 

leased back the entire piece of property 

will continue to be "the landlord." The 

talc Theatre, originally known as Shea's 

falo. was one of the most lavish theatre 

ctures in the country when it was built 

ly years ago by the late Michael Shea 

associates. It was the flagship of the 

a circuit and for many years was naally 

famous for its stage, screen and 

ic shows. The theatre and adjoining 

jerty have an assessed valuation of 

ind $800,000. Sidell also owns the Buf- 

Chamber of Commerce building at 238 

n St. and the Genesee building at 

n and Genesee. 

ving Singer has been transferred from 

lager of Dipson's Amherst Theatre at 

falo's city line to an executive post in 

Batavia headquarters of the 30-theatre 

uit. Singer has presided over the Amit's 

seven-year progress from a secondfilm 

house to a series of first showings 

nternational hits, including the recently 

rded Academy winner. "Tom Jones." In 

new office. Singer will be involved with 

;tered theatres in New York state. Pennania. 

West Virginia and Ohio. Emil 

h, manager of the Kensington Theatre, 

succeeded Singer at the Amherst and 

n Hickenberg has been transferred to 

Kensington, from Bradford, Pa., acting 

to Frank Quinlivan, supervisor of 

son's Buffalo Theatres. 

s Advertising Co. . . . 

Uchael F. Ellis jr., past chief barker of 

Variety Club, has been appointed chairn 

of the public affairs committee of 

ai B'rith. He is vice-president of the 

Charlie Funk, 

naging director, the Century Theatre, 

some nice publicity on the picture pages 

the local sheets, when the News and 

nier-Express ran photos of the screamteenagers 

in front of the theatre when 

Hard Day's Night" was shown. 

Boylan, who appeared with Richard 

larjrton. 

Ava Gardner. Deborah Kerr and 

? Lyon in "The Night of the Iguana." 

rent at the Paramount, was escorted 

und the newspaper, radio and TV spots 

Arthur Krolick. district manager. Paraunt 

Theatres. She said that all those 

native, would-be scandalous yarns reding 

the production in Mismaloya. 

xico. are bunk. Miss Boylan was in the 

Iter of director John Huston's isolated 

«rprise the \vhole four months of pro- 

:tion and if tantrums were thrown, 

busies evinced or temperaments 

"aded, Miss Boylan missed the fireworks. 

ilanager Joseph Garvey, his wife and son 

ieph jr. went on a vacation trip to Washton 

and the World's Fair in New York, 

e GTanada will present 'Fair Lady" 

cember 23 and Garvey has signed the 

Buffalo Variety Club as premiere sponsor 

Dryden Theatre of the George 

Eastman House in Rochester has started 

its first western series, a roundup through 

the cinematic sagebrush country of five decades 

of this century. Thirty-four films 

will be shown. Tom Mix, William S. Hart. 

Broncho Billy, Buck Jones and Hoot Gibson 

will ride again. The series, according 

to James Card of Eastman House, is intended 

to illustrate the importance of westerns 

to American motion picture history 

and their contribution to the artistry of 

the medium. 

The opening night of "My Fair Lady" at 

the Riviera Theatre, Rochester. December 

23. will be sponsored by the women's committee 

of the Rochester Civic Music Ass'n. 

William Laney Joins 

New Jo-Mor Circuit 

ROCHESTER, N.Y. — William Laney, 

manager for seven months at Loew's Rochester 

Theatre, has joined the recently 

organized Jo-Mor Enterprises, which now 

operates three Rochester area theatres and 

is planning two more subuiban units. John 

Martina of the Cinema and Morris Slotnick 

of the Fine Arts Theatre head the 

new circuit, which last month opened 

the Stone Ridge Theatre in suburban 

Greece. 

Laney, who had been with Loew's six 

years, was scheduled to manage the theatre 

Loew's is to build on a site opposite 

Pittsford Plaza. He told the Rochester 

Times Union that "to leave Loew's was 

a difficult decision to make" but that he 

welcomed the oportunity to become general 

manager for the rapidly growing 

local area circuit. 

In addition to the three theatres Jo-Mor 

now operates, and the two suburbans being 

planned, the circuit will install and 

operate a theatre in the Baptist Temple 

ground floor auditorium after the congregation 

moves into its new Brighton building 

in January. Addition of this theatre 

will make Jo-Mor the city's largest circuit, 

according to the Times-Union. 

Patrons Think Greetings 

Title of Current Film 

ONEONTA, N.Y. — "Happy Birthday 

David" read the Sidney Theatre marquee 

recently when the manager's son celebrated 

his ninth birthday. 

However, Manager James Richards got so 

many inquiries from prospective patrons, 

asking what time the film, "Happy Birthday 

David," would start that he was forced to 

change the marquee back to his regular 

billing. 

Leaves Theatre Interests 

NEWBURGH. NY.—Half interest in the 

Park and Ritz theatres of this city was left 

to Allen D. Newburgh by his mother. Mrs. 

Doris Levy, who died June 12 in Cornwall 

Hospital, according to her will which has 

been probated in surrogates court. A sixth 

interest in the theatres was left to each of 

Mrs. Levy's other children. Evelyn Weiner, 

Natalie Cooper and Adelaide Fi-ankel. 

Paramount's "The Son of Captain Blood" 

introduces Sean Flynn, son of the late Errol 

Flynn. 

ALBANY 

allied Artists closed its Albany office on 

the second floor of the RTA building 

August 28, and transferred accounts to the 

Buffalo office, which has supervised the 

local subunit during recent years. Lou 

Lieser Is the Buffalo manager. Bob Adler, 

local area representative, is retiring with 

severance pay. Adler, who first came here 

with Monogram franchise holders Harry 

Berkson and Nat Dickman during the early 

days of World War II, started in the printing 

department at the Columbia home office 

37 years ago, and later was on the staff 

of Rube Jackter, now general .sales manager. 

He served with Columbia at Buffalo, 

Detroit and Omaha before joining Monogram. 

Nat Nathanson, assistant AA sales 

chief, and Lieser were here arranging for 

the close-up. 

Bill With. Palace manager, emulated the 

bus driver. During a vacation at Old 

Orchard. Me., he attended screenings of 

"The Incredible Mr. Limpet" and "Squadron 

633" in the Portland and Saco automobilers. 

He reported the Maine weather 

"fine" vacation returnee was 

. 

Fabian District Manager Adrian Ettelson 

Moisides was due to dock in New 

York, August 24 after a vacation in Greece 

and to resume the managerial reins at 

Stanley Warner Delaware the next week. 

"Yesterday, Today and Tomorrow" has 

drawn so well at the Delaware that talk 

is heard of holding the Embassy release 

until October 1. That would set a record 

for any run at the SW art house. 

Charley Maguire. Strand stagehand, 

Andy 

was 

expected to undergo surgery 

Antoinette, Palace 

. 

projectionist 

. . 

and business 

agent of Local 324, started as a boothman 

in 1916. Before that, he ushered at 

the old Colonial Theatre on Central avenue 

while a high school student. Antoinette 

attended the recent convention of the 

lATSE in Louisville, Ky., w-ith Bill Mitchinson 

of the Kingston Local and a Hudson 

operator . . . It's been a strenuous summer 

for George Schenck, Tri-State Concessions 

manager, and assistants. Tri-State serves 

drive-ins as far north as Plattsburgh. 

. 

Arlene, daughter of Fabian Schenectady 

city manager Phil Rapp. is now- working for 

the state's security division of the naval 

affairs bureau. She graduated from Mildred 

Elley Secretarial School, Albany. 

Harvey, her brother, is employed parttime 

by a professor of psychology, at Lake Success, 

and holds another summer job. He is 

studying for a doctorate in psychology . . . 

Neil Hellman has six horses at the Saratoga 

track, several of them winners during 

the first fortnight of the annual meeting. 

Selected Shorts is the name of one of his 

runners. Hellman is owner of Hellman 

Theatre and Thruway Motel . Hellman 

plans a series of benefit performances 

for "My Fair Lady" before the 

Christmas opening. December 17 is tentatively 

set for the first night of the special 

screenings, according to managing director 

Dave Weinstein Hallenbeck uses 

a white display truck to advertise the 

top feature at the Indian Ladder Drive-In, 

New Salem. The truck was seen going 

down State street, one of Albany's main 

thoroughfares, on a recent afternoon. Hellenbeck 

operates a miniature golf course 

next to the automobiler, located in the 

cool, bracing air of the Helderbergs. 

XOFTICE August 31. 1964 E-5

. . MGM 

. . . Milton 

. . Joe 

. . William 

. . "Hello 

. . Natt 

. . Robert 

. . Hal 

. . Jay 

j 

WASHINGTON 

T oew's Palace Manager Fred Eiling was 

a recipient of a $100 award made in 

the Art Tolchin-Bernie Myerson boxoffice 

drive to managers achieving larger grosses 

during the first half of this year than for 

any similar period in several years. Erling 

said th? method as how the pictures were 

sold was also considered as well as the 

admissions. There were seven winners out 

Loew's Embassy 

of 35 contestants . . . 

Manager Ronald Sterling returned from 

Wilmington, where he managed the Aldine 

Theatre for a couple of weeks until Bob 

Diem arrived from Mount Vernon to become 

the new manager for the Aldine. 

Young Bijan Azarbyjani. who assists the 

eastern division manager Orville Crouch 

at both the Palace and Embassy, gave full 

time at the Embassy during Sterling's 

absence. 

1 

. 

Arlington Theatre Manager George M. 

Hodges was robbed 

> 

16 by two armed men 

who escaped with $1,127 after tying up the 

manager, cashier Dolly B. Masters and 

usher Wayne Prilliman. The 618-seat Arlington 

was almost filled with patrons viewing 

"What a Way to Go!" Hodges, who 

retired from the Air Force February 29, 

has spent considerable time in military 

areas and was calm enough to ask the intruders 

to pick up the cigaret knocked 

from the desk. Hodges said the nervous 

gunman obliged but admonished him not 

to "act like a hero." Only tw-o weeks had 

elapsed since the manager of the Byrd, 

William H. Shervin, was similarly robbed 

while counting receipts. 

MGM publicist Jack Foxe returned from 

a swing down to North and South Carolina 

where he set up 20 situations for "The 

Night of the Iguana" . staffers 

Thelma Powell and Doris Perry vacationed 

. . District Theatres booker George 

Wheeler is having a holiday in Canada and 

Ray Ashdown, treasurer, has recuperated 

I'rom an illness. 

WOMPIs celebrating September birthdays 

are: Ethel Curtis, Continental; Jane 

Klotz, formerly of IT, housewife: Catherine 

Murphy, MGM: Eileen Olivier, 20th- 

Fox, and Doris Steffy, Boxoffice Attractions. 

Happy birthday, WOMPIs . . . Filmrow 

visitors for booking sessions were Mrs. 

Pete Prince, Route 219 Drive-In, Chestertown, 

Md., Lewis Bachrach, Palace, Winchester, 

and John Caldwell, Coswell Drive- 

In. Appomattox. 

Columbia salesman Fred Sapperstein succeeds 

the late Ben Caplon as manager of 

the local branch which is part of Columbia's 

mideastern and southern division 

headed by Sam Galanty . . . Galanty 

and home office executives met in Atlanta 

1 

18, 19 1 with the southern affiliates of 

AB-Paramount Theatres at a special mer- 

8"xlO" ^1500 

A/JlVfAH 

PHOTO 

Check with ordc! THEATRICAL ADVERTISING CO. 

NO C.ODt 2310 Coss Detroit 1, Mich. 

. 

chandising seminar, according tp Sid Zins, 

Columbia publicist ... A visitor to the 

branch was Jerry Pickman of the home office 

sales department girl 

Claire Sapienza 

. 

and staffer Lama 

Schwartz have returned from their holiday 

Di Maio is off the sick 

Jim Moore was visited by his 

list . . 

brother 

. 

from Miami and Billie Bennick 

visited relatives in southwest Virginia. 

Booker Ross Wheeler, son of Sam 

Wheeler, president of Wheeler Films, was 

married August 9 to Marian Sedon . . . WF 

staffers Mary Jane Salvetti and Doris 

Chown, WOMPI president, vacationed. 

Boxoffice Attractions reported 260 feature 

film playdates accepted last week, marking 

the largest single week's activity for the 

Washington based independent distributors. 

Sheldon Tromberg, company president, 

announced that the bulk of the bookings 

were spurred by new releases which 

include "One Potato, Two Potato," "Road 

Rebels," "Two in a Sleeping Bag." "Doctor 

in Distress" and "Cool World." 

BALTIMORE 

fJenry Dusman of J. F. Dusman. theatre 

suppliers, became a grandfather when 

daughter-in-law Carol Dusman gave birth 

to a son named John jr. The baby's father 

Jack suffered a fatal auto accident in 

Florida just prior to the infant's arrival 

Schwaber, head of Schwaber 

Theatres, was in Atlantic City for a brief 

vacation ... A safe containing $2,057.00 was 

taken Sunday night from the Carroll 

Drive-In located beyond the Baltimore city 

limits. 

Larry Hyatt has resigned as manager of 

the New Theatre . Downey, 

manager of the Stanton, has been moved to 

the New. Robert Jenkins, also of the Stanton's 

staff, has resigned . Hodgdon 

of the J.F. Theatre staff is temporary 

manager at the Uptown . Marhenke, 

a distributor, spent the early part 

of the week at Ocean City . Braswell, 

relief projectionist at the Cinema and 

Paramount, was visiting relatives in North 

Carolina. 

Maurice Rushworth, business agent for 

Local 181, reports placing projectionists in 

four new houses opening in the Baltimore 

area w'ithin the past year. They are Roland 

Bruscup at the Harundale Cinema, Glen 

Burnie: Sol Marks at Cinema I and Dan 

Flanagan at Cinema II, both at Yorkshire 

Shopping Center, and Norman Marks, no 

relation to Sol, at the Glen Burnie Mall 

Theatre. 

Rodney Collier, district manager for 

Stanley Warner. Washington, spent a day 

off visiting friends in Baltimore. He formerly 

was manager of the Stanley Theatre, 

now known as the Stanton . Ordan, 

Trans-Lux executive, came in from New 

York for business meetings 

Walderman. owner of the 

. . 

Park 

. Joseph 

Theatre, 

spent several days in Ocean City. 

JF Theatres, headed by Jack Pruchtman, 

has booked an evening's performance by 

Jack Jones, recording artist, and Louis Nye, 

TV star, on the Stanton's stage for two 

shows Saturday night, September 12. 

Budco to Open Cinemd 

On Baltimore Pike 

; 

PHILADELPHIA—The new Cinemi ] 

a 900-seater featuring a funnel-sip 

auditorium and a lobby-level projecoi 

booth, will be opened September 23b 

Budco Quality Theatres on the B:ti 

more pike lU.S. li just east of the ?i 

described I as contemporary 

funnel shape of the auditorium, \l 

Strawbridge & Clothier store at Sprg 

field. Pa. 

The Cinema I provides parking for 

cars. Claude Schlanger, president of Bi;( 

Cinema 

sign, with a curved marquee of 

in e 

be 

Granolux, complemented by Valley F'g 

stone and multishaded colonial brick\r 

on all exterior walls. Schlanger said trr 

will be a spacious lobby of wood pa;l 

and vinyl wall covering with a boxorc 

serving patrons either outside the le 

' 

atre or in the outer lobby. 

He said that the property will be en 

pletely landscaped with a planting sii 

featuring Norway spruce trees betve: 

the theatre grounds and adjacent i3i 

dential areas. 

The 

, 

a lobby-level projection booth, has te 

patterned after the latest in Euroia 

movie theatres. Schlanger said, "This n 

usual design, combined with a rece:l 

developed geo-coustical treatment ofih 

walls, will provide the theatregoers it 

a sense of personal participation in 'li 

film." 

Schlanger pointed out the theatre h 

incorporate the most advanced motion ic 

ture projection and sound techniques, 

eluding widescreen 70mm equipment, t 

six-track stereophonic sound and cl,e 

circuit television processes. 

Cinema I was designed by Philadelii 

architect Mitchell Abramowitz. i 

The Schlanger circuit now' numberi2 

conventional and outdoor theatres i 

Pennsylvania, New Jersey and Delawri 

Warren C. Girton Leaving 

Industry After 35 Years 

SUNBURY. PA.—After 35 years in exbi 

tion. Warren C. Girton has resigned asiii 

trict manager in charge of 12 theatre ( 

the Meco Realty Co. circuit, includlng'ti 

local Rialto. Too young to retire, GirtoiTJ 

pects to announce his new business ph 

which he said would have a Sunbury ti 

point, following a vacation with his fai,l: 

Meco is successor in this area to Coi;"! 

ford Amusement Co., with which Gi.0 

started as manager of the Williams ir 

Capitol in 1929. In 1934 he was iP 

pointed manager of Comerford's newly li 

Capitol in Milton, remaining there i)t 

1949, when he came to Sunbury for the r; 

time, serving until 1954 as manager ofli 

Rialto. From 1954 to 1957, he was bac i 

Milton as manager again, but returned 'r 

to stay in 1957 when he was appointedji 

trict manager for the circuit. 

Closes Egg Harbor Theatre 

EGG HARBOR CITY. N.J.—This 

munity no longer has a motion pU 1 

theatre, the Colonial having been cJe 

permanently early this month by the ciw 

of the same name. The circuit is headelb 

Alvin Frank, who also does businessa 

Hammonton Theatres and operates scj'l 

drive-ins in southern New Jersey. 

E-6 BOXOFFICE :: August 31, *6

; been 

. 4 

. . Film 

. . Enjoying 

. . Ernie 

mTH JERSEY 

e Oxford Theatre, Little Falls, which 

opened in 1925, closed its doors AuhusI 

for Kood. Leased by Stanley Warner 

ce 1950. the Little Palls landmark has 

n purcha.sed for well over $75,000 by 

adjacent Passaic County National 

Ilk. which plans to demolish the struce 

and erect a drive-in banking branch 

additional parking facilities on the site. 

i 

? 950-seat house was closed for several 

nths on two different occasions in the 

ly 1950s due to decreasing attendance. 

In 1956 it was forced to revert to a 

1 

manent weekends-only policy. The 

iiager of the Oxford since June 1963 

Carl Jablonski of Jersey City. 

3 has now been appointed a relief manr 

with SW. 

lanley Warner a.ssistant zone manager 

ly Williams and his wife Sue attended 

TOA convention at the Concord Hotel 

Slaniesha Lake. N.Y. . vacais 

were John Stanek. manager of SW's 

t-run Branford. Newark, and Larry 

anese. manager of the Warner. Harri- 

. Assistants Al Spychalski and Hamil- 

Joncs. both of the Branford. covered 

li houses. Ed Nalwejko. a.ssistant at the 

al. Bloomfield. subbed at the Oxford, 

le Falls, while manager Carl Jablonski 

ationed. Relief man. Jerry Littenbcrg, 

in at SW's Oritani. Hackensack. while 

'd 

iiager Murray Spector was on vacation, 

urning from an enjoyable stay at Wildr, 

N.J., was Gerry Hazell. assistant at 

lian's Bellevue. Upper Montclair. 

he Majestic, Paterson. that city's only 

nish-film house, has eliminated daily 

tinuous performances starting at 1 p.m. 

reverted to 6 p.m. openings. Monday 

DUgh Friday, and continuous on Saturand 

Sunday. In addition, the tlieatre 

;ures a live stage show once a month 

Plans to erect a 2.000-.seat theatre on 

in Paramus near the Garden State 

'PPing Plaza, to be operated by Stanley 

rner. have been announced. Construc- 

1 is expected to start before the end of 

tember . star John Ireland and 

an Krasnowmowitz. Miss New Jersey, 

)ed the Linwood Theatre in Fort Lee 

brate its first birthday recently by apring 

together at the theatre and cutting 

irge birthday cake in the lobby, which 

r was served to the patrons. Managing 

Linwood is Mrs. Ronnie La Vasseur. 

Cleopatra" closed August 30 at the 

evue Theatre. Upper Montclair. foling 

a successful 11 -week engagement 

•e. It will be replaced by "Becket" 

ch opens September 2. 

s Rome Strand Theatre 

OME. N.Y. — The Strand Theatre, 

cd several months ago. has been pursed 

by Elias J. Nickey. who also owns 

Montgomery Ward & Co. building 

:h adjoins the theatre on the east. 

Pittsburgh Losing 

Two Big Theatres 

PITTSBURGH Two major tlleatres in 

this metropolitan area ai'e closing, one 

of them definitely forever. 

Stanley Warner is abandoning the once 

de luxe Rowland at Wilkinsburg. The building 

has been sold, to a purchaser not yet 

named, with the stipulation that neither 

the building nor the site be used as a 

theatre. 

At the same time. United Artists Theatres 

has given notice that it will shutter 

the Penn Theatre, the top showcase in 

the downtown Golden Triangle for many 

years, come September 30 when the lease 

expires. S. M. Hassanien, UA Theatres 

executive, said Pittsburgh's "extremely 

high taxes, amounting to $2,000 a week 

for the Penn," was a major factor in the 

closing. 

The 1963 tax figures are: city, $40,466; 

.school. $21,627: county. $13,365; water and 

sewage. $2,873; mercantile. $2,330, plus 

other levies. Frank Trohaugh. realtor, said 

the total levy on the Penn Theatre real 

estate is $101,427. In addition there is 

the city amusement tax. which amounted 

to $68,126 in 1963. 

"A recent survey we made indicated 

real estate taxes on the Penn Theatre 

are the highest in the country." said Trohaugh. 

head of the Donovan Co.," amounting 

to over $35 a seat. The highest corresponding 

figure we could find on a 

Broadway theatre in New York City was 

$24.16 a seat." He stated that the local 

theatre's experience is "another example 

of the detrimental effect high taxes are 

having on downtown properties." 

Theatre owners have been urging the 

city to drop or reduce its 10 per cent 

amusement tax. arguing that it has put 

them in an unfair competitive situation. 

The Penn Theatre, opened in 1927 by 

Loews, was leased several years ago by 

United Artists Theatres. 

The Rowland has been losing money 

in recent years. The SW circuit has sought 

in vain to get the tax assessment reduced. 

The Rowland, constructed 54 years ago 

in grand style, was the favorite of its 

builder. Richard A. Rowland, pioneer in 

exhibition and distribution, and James B. 

Clark. Rowland formed the old First National, 

which became Warner Bros., and 

Alco. which became Metro, then Metro- 

Goldwyn-Mayer, and other companies. A 

Wilkinsburger. he made his headquarters 

here for many years. 

The Rowland Theatre had opposition 

from independent exhibitors from time to 

time but the circuit acquired them or they 

eventually had to close for lack of product, 

lack of business, etc. 

Wilkinsburg. the second largest borough 

in Pennsylvania, will be without a theatre 

when the Rowland closes. 

PITTSBURGH 

[oM-ph B. lianna. 68, a Filmrow booker for 

53 years, died after an illness of three 

weeks. He started in 

the film business in 

1911 with his brothor-in-law, 

the late 

Walter C. Thomas. 

After two years of 

Army .service, he 

joined 20th-Fox as 

booker and was head 

booker there when he 

resigned to go with 

Cooperative Theatre 

Service, where he remained 

Joseph Ilanna 

until h i s 

death. Surviving are 

his wife Helen, a daughter Shirley

BOXOFFICE LEADS THE FIELD 

with more exhibitor subscribers 

because it publishes . . . 

MUKb Local 

and National News 

lYlUKb Booking 

Information 

lYiORc Showmandising Ideas 

WlUKt Operational 

Information 

MUKc Equipment and Concessions Tips 

fvlUKc 

Convention Coverage 

MUKb on all 

counts that count most 

—read and rel'md on by MORE Theafremen 

than any other film trade paper in the world 

THE NATIONAL FILM WEEKLY - WITH THE LOCAL TOUCH! 

E-8 BOXOFFICE :: August 31, lH

EWS AND VIEWS THE PRODUCTION CENTER 

WO WB Writer Deals; 

;ek Cavalry Song 

lOLLYWOOD—Two new writing deals 

olving upcoming productions were aninced 

by Warner Bros. Jerry DeBono 

1 write a treatment on "An American 

•am." the new Norman Mailer novel, 

ich ran serially in Esquire magazine, to 

Ich Warners recently acquired screen 

tits. John Mantlcy was signed to do a 

ish job on "My Blood Runs Cold," the 

lliani Conrad picture scheduled to fol- 

I his just-completed "Two on a Guil- 

Ine." 

Director Harold Young will direct and 

)duce his own screenplay. "Lupita." with 

ning tentatively set to begin in the late 

1. 

jeorge Purth. Universal-TV contract 

ir, was chosen by executive producer Edird 

J. Montagne for the starring role in 

Iv Son, the Egg," episode of Universal- 

Vs Broadside, which starts filming this 

lek. 

"Gary Owen." the regimental song of 

e U.S. Seventh cavalry, once under the 

nmand of General Custer, will be the 

using musical theme of 20th-Fox's superventure 

drama. "The Day Custer Fell." 

rmission is now being sought from the 

jsent commander of the Seventh cavalry 

use the song, the lyricist and composer 

which, according to producer David 

eisbart. are not Ascap. 

No changes have been made in 

»ns for "Say It With Music" produc- 

)n despite a story appearing in local 

ipers that the production had been deyed 

until 1965. Arthur Freed said 

iginal schedules haven't been changed, 

id Leonard Gersh had been connected 

(Hollyicood O/lwe—Suite 320 at 636? Hollywood Blvd. 

MGM's 

ith the production from its inception, 

ot only will new Irving Berlin songs be 

but his old ones are part of the pro- 

led. 

"While we haven't given out any 

.iction. 

imes of stars, we have been dickering with 

any top names, and will make this anjuncement 

when the time is ripe," said 

reed. "Specifically, I deny that there has 

en any delay in production plans for this 

cture." 

•ePatie-Freleng Expands 

HOLLYWOOD—DePatie-Freleng Enterrises, 

which broke into prominence with 

le animated introduction to "The Pink 

anther." has added 47 animators to its 

aff. 

)XOFFICE August 31, 1964 

Columbia Gives 'Surf 

So. California TV Push 

LOS ANGELES — Columbia got broad 

penetration of the southern California 

market Tuesday night 1 25 1 for the multiple 

opening Wednesday in this area of "Ride 

the Wild Surf." through sponsorship of an 

hour and a half television spectacular. 

Eight commercials on "Wild Surf" were 

spotted on the taped telecast by station 

KHJ from 6 to 7:30 p.m. of the surfing 

world classic, the Malibu Surf riders invitational 

event at Malibu Beach. In addition, 

Susan Hart and Peter Brown, two of the 

"Wild Surf" stars, apepared at the surfing 

championships. 

The video taping incorporated scenes of 

an airplane towing a banner reading. "See 

Ride the Wild Surf in Citywide Theatres." 

The plane covered all of the beaches from 

Malibu to Zuma Beach. Thousands of 

teenagers, who usually attend the surfing 

championships, were exposed to the lowflying, 

bannered plane. In addition, various 

playdate credits were cut into the 

program. 

KHJ-TV advertised the surfing event 

and its tiein with "Ride the Wild Surf" 

on the television pages of all three metropolitan 

Los Angeles newspapers and 14 

area newspapers. KHJ also announced the 

event several times daily on various 

programs. 

'Sexy Magic' to Minerva 

LOS ANGELES—Tony Fantone. Minerva 

Pictures, will distribute "Sexy Magic" in 

this country under an arrangement concluded 

with Fulvio Lucisano and Italian 

International Films, who produced the 

film with Enrico C. L. Putatto. Fantone 

said he will operate under a new distribution 

firm with Jim Hope, brother of Bob 

Hope, and will announce plans for an additional 

list of product during the next 

few weeks. 

To Plug 'Cheatin' Heart' 

HOLLYWOOD—After participating in 

promotion activities for her two MGM pictures. 

"Looking for Love" and "Your 

Cheatin' Heart." Susan Oliver returned to 

Hollywood to join George Hamilton, who 

also stars in "Heart." for western exploitation 

projects for the screen biography of 

country-western singer Hank Williams. 

Sam katzman produced and Gene Nelson 

directed. 

Sidney Picker Marries 

HOLLYWOOD—Sidney Picker. Mirisch 

Corp. executive, and Ann Peck were married 

on Sunday i23) at the Beverly Hills 

Hotel. 

3 More Committees 

Named by Art Freed 

HOLLYWOOD—Three additional special 

committees of the Academy of Motion Picture 

Arts and Sciences have been named by 

Arthur Freed, president, bringing to 16 

the number of groups organized to date. 

They are: 

Foreign language film awards—Roy C. 

Metzler. chairman: Louis Blaine. Macdonald 

Carey. George W. Duning. Rudi A. Fehr. 

Ely Levy. Luigi Luraschi. Don Prince. Carl 

Schaefer. Edward Schellhorn. Geoffrey M. 

Shurlock, Harry Tytle, Robert M. W. Vogel. 

Scientific or technical awards—Gordon 

E. Sawyer, chairman: John O. Aalberg. 

Walter Beyer. Daniel J. Bloomberg. Merle 

Chamberlin. Farciot Edouart. Ferdinand L. 

Eich. Glenn Farr. Jack P. Foreman. Alexander 

Golitzen. Roland Gross. George R. 

Groves. Sol Halprin. Wilton R. Holm. William 

Hornbeck. G. Carleton Hunt. Ub 

Iwerks. Emile Kuri. Hal Millar. Hal Mohr. 

James C. Pratt, Charles Rice. Norwood L. 

Simmons. Sidney P. Solow. Charles Sutter. 

Bryon Vreeland, Waldon O. Watson. William 

L. Widmayer. 

Sound branch executive committee 

Waldon O. Watson, chairman: John O. 

Aalberg. Robert O. Cook. James P. Corcoran. 

George Dutton. George R. Groves, 

Fred Hynes. Franklin E. Milton. Charles 

Rice. Gordon E. Sawyer. 

New Writer John Gamble 

Signed by Youngstein 

HOLL'YWOOD — Producer Max Youngstein 

has signed new writer John Gamble to 

develop his original screenplay. "Savage 

Pilgrim." story of the American Indian, as a 

feature for Columbia release. 

Gamble recently sold his first screenplay, 

"The Touching and the Not Touching," to 

independent producers Randall Hood and 

Adam LaZarre. 

Dale Robertson to Durban 

HOLLYWOOD—Dale Robertson has gone 

to Durban. South Africa, where he will 

star in "Coast of Skeletons." an underwater 

diamond mining film which is being 

produced by British Lion and Constantine 

of Germany. British actor Richard Todd 

will star with Robertson, with Elga Hender.son. 

Mary Ann Koch and German actor 

Hans Drache. Herb Brenner of GAC here 

.said the budget is around $500,000. 

Sullcm-Worth to Desilu 

HOLLYWOOD—Arne Sultan and Marvin 

Worth have been signed by Desilu to 

write and produce TV series. 

W-1

. . . Fleas 

. . . Rose 

. . Beatles 

. . Seen 

. 

28 

... 

. ."Mondo 

. . Don 

. . Syufy 

HONOLULU 

'^^^ 

By TATS YOSHIYAMA 

The international film showcase exists, 

right here in the center of the Pacific. 

The Varsity Theatre, just off the Univers;ty 

campus, and tlie East-West Center is 

offering Hong Kong's "The Lady General 

Hua Mu-Lan." starring Ivy Ling Poh. "best 

actress of the year" choice of the recent 

11th Asian Film Festival at Taipei, 

Formosa. 

The downtown Princess' big attraction 

this week is the made-on-location-in- 

Hawaii Japanese film, "Bon Dance in 

Dreamy Hawaii," featuring many local 

"characters." The Filipino movie, "Cavalry 

Command," coproduced by Santiago and 

Romero of Manila and an independent 

American company, is currently playing 

the lower lialf of double bills. 

Open'ng next month at the Queen is the 

Italian "To Bed ... Or Not to Bed," the 

British "The Small World of Sammy Lee." 

the Swedish "The Swedish Mistress" and 

"Monika." 

The huge success of the "teen-preem" 

matinee at the Princess is now matched by 

another smashing go. Consolidated Amusement 

Co. did "yeah, yeah, yeah" business 

wi':h a "teen-preem" matinee with the 

B3atles' "A Hard Day's Night." 

"A Shot in the Dark" was holding for a 

fourth week at Kuhio while "Marnie" stays 

for a second. Cinerama's "Circus World" 

was swinging along in its ninth week and 

"Bikini Beach" was held over for a second 

week and moved for a third week's run. 

The Japanese "Unholy Desire," a new film 

from director Shoei Imamura ihis prizewinning 

"In.sect Woman" currently is 

playing US. art houses) was pulling big 

money for a second week. 

The 1,200-seat Palace Theatre, a unit of 

Royal Theatres' multiple first-run setup 

changes picture policy and management 

late this fall. Noboru Furuya of the Nippon 

Theatre and the Shochiku Co. of 

Japan will lease the Palace for first-run 

exhibition of Shochiku films and Japanese 

stage shows. The presently located Nippon 

Theatre is one of the "victims" of a re- 


HOLLYWOOD takes top 


if is without equol. It has 



Be sure to give seating or cor capacity. 

HOLLYWOOD AMUSEMENT CO. 

3750 Ooklon Sf. * Skokic, lllinoii 

OTHER HAWAIIAN AREAS 

development project which will also close 

down the Asia Theatre and the Kokusal 

Theatre. 

The de luxe Wakiki Theatre is undergoing 

a face-lift to fit in with the changing 

patterns of new buildings being erected in 

its immediate neighborhood. 

> 

Paramount chief George Weltner. Bob 

Goodf ried also from 

i 

Paramount 

Breen, Bob Conrad and Steve 

, Bobby 

Allen increased 

the population of picture people in 

Honolulu. 

According to Toho Co. management in 

Honolulu, William E. Cole, Seattle, has been 

appointed United States representative for 

their Nichion projection and sound equipment. 

A 16-man group of Japanese film 

tradespeople toured key cities to study theatrical 

facilities and equipments. Hosted 

by Nichion, Honolulu was their first stopover. 

Bob Helm, former West Coast theatreman, 

is now vice-president and assistant 

general manager of the Consolidated 

Amusement Co. of Honolulu. 

SAN FRANCISCO 

gen Blue, the comedian, heads a revue at 

Bimbo's 365 Club . on the 

marquee of the Hub Theatre— "The Rumor 

the Beatles Will Appear Here Is Not True 

Maybe . NO." 

Charles P. Leonard and wife, Carson 

City exhibitors, and Regina Perry, who 

has the Yerington Theatre and Stage 

Ci-est Drive-In at Yerington, were in town 

several days booking and buying, and celebrating 

the Leonards' wedding anniversary 

Gibbons Moro, who came to 

Hollywood in 1914 and played leading lady 

roles for J. Warren Kerrigan, died recently 

in Berkeley. 

"Cleopatra" was to open a popularprize 

limited run at the United Artists 

Theatre September 2 . . "Becket" will 

. 

open at the Royal September 9 . . 

. 

Harry Haustein, Paramount manager, and 

family were vacationing in southern California 

. . . Clint Mitchem, AA booker, 

wife left on a vacation trip . . . 

and 

Mrs. Wayne Byrne, president of the Peninsula 

Volunteers, sponsor of the "My 

Fair Lady" premiere, reports the response 

to notices on the benefit opening has 

been overwhelming. 

Sherrell Corwin, president of North Coast 

Theatres, has announced several local promotions. 

H. G. "Bud" Tapper, with the 

United Artists Theatre for some 15 years, 

has been appointed city manager handling 

the Esquire and United Artists theatres, 

succeeding Robert Broadbent, who assumes 

a similar post in Santa Barbara. Assistant 

manager of the United Artists Harry Morgan 

has been upped to manager. 

Ground was broken for the Fairoaks Auto 

Movie in Sunnyvale by United California 

Theatres. The 1.110-car project is scheduled 

for an early November opening . 

The Oakdale Theatre, closed for some time, 

has been leased by A. T. Cruz of Huron. 

He will also continue to operate his Huron 

showplace . Folsom, operatoi'o: 

the Corcoran Theatre, has bought the p. 

ton Theatre. Sonora . Enterpie 

will move soon to a new location at 9i 

Turk St. The second floor will be occu e< 

by Warner Bros, exchange. Columbia c 

tures is moving into the Fox Warlh 

building. 

Roy Evans, United Ai'tists supervise; o 

theatre operations in the Los Angeles a-a 

was in the city on business with ^cl 

Dobbs and staff . . . Stefanie Powers W8ii 

town to talk about "The NEW Interns a 

a luncheon at Orsi's. The Columbia c 

ture opened at the Paramount Theatre [ 

day 1 

1 One of the many affairs r 

ranged by Camille Barnes was a coclii 

party at Earthquake McGoon's to re 

Ken Murray, in town for the northern Cli 

fornia premiere of his "Hollywood Hn 

Movies" at the Fox Warfield. 

ALBUQUERQUi 

H bout 100 persons were turned away f.t 

the special Saturday morning '2 

showing of the Beatles' "A Hard D/' 

N'ght" at Frontier's Kimo and State e 

atres, each seating about 1,000. The 'i 

opened a regular run on the 27th ath 

Kimo. 

I 

A group of 25 Navajo Indians from h 

Gallup area will be flown to Holly\

' 

holdovers. 

1 24 

I Washington— 

I Colorado— 

" 

. . . Allen 

. . John 

. . Sam 

. . 

. . 

[guana/ 'Dark' Tie 

Li 275 for LA High 

LOS ANGELES—First-run grosses connued 

high for the second consecutive 

eek. A strong opening for "Behold a 

lie Horse" grossed 300 per cent, while 

gorous business was done by a number 

"Shot in the Dark" and 

Jlght of the Iguana" shares LA leaderilp 

with 375. 

(Average Is 100) 

Idwin, El Rey—Good Neighbor Sam (Col), 

3rd wk 120 

v«rly— Behold a Pole Horse iCol) 300 

intse—The Carpetbaggers (Parol 12th wk. .. 200 

wromo— It's a Mad, Mod, Mad, Mad World 

(UA-Cincramo), 42nd wk 290 

>5t Worrcn's, Wiltern— Honeymoon Hotel 

(MGM) 95 

rtJlior>— The Unsinkoble Molly Brown !MGM), 

« Arts, Vogue— A Shot in the Dork (UA), 

wk 

.375 

6th 

jr Star, Los Angeles, Loyola, Village 

Scvtnth Down (UA) 

.110 

)heum—A Hard Day's Night (UA), 2nd 

llywood, Hillstreet— Bikini Beach (AlP) 150 

Itywood Paramount The Night of the iguona 

;MGM), 4lh wk 375 

State—The Killers lUniv) 105 

;, 

lo—Seduced and Abandoned (Embossy), 

2nd wk 185 

oic Holl—Los Tarontos (Emerson) 140 

ntoges—Cleopatra (20th-Fox), 62nd wk 130 

imer Beverly Becket (Paro). 23rd 110 

wk 

imer Hollywood How the West Was Won 

[MGM-Cineramo), 79th wk 295 

Ishire— Bedtime Story Univ), 225 

2nd wk 

lamie' 275 Best Percentage 

Good San Francisco Week 

SAN FRANCISCO— Boxoffices were dog 

a steady and good business throughout 

e city as the week developed. "Marnie" 

,d a fine opening day and an outstanding 

St week at the Golden Gate Theatre, 

rood Neighbor Sam" held up to 150 per 

nt in its fifth and final week at the 

ix-Warfield, where for Tuesday i25i Ken 

array's Hollywood Home Movies Show 

vance sale was very good. 

ly—A House Is Not a Home (Embossy), 

!nd wk 

1 00 

bossy—The Patsy (Paro) 1 50 

:-Worfield—Good Neighbor Sam (Col), 

wk >th 150 

den Gote Marnie (Univ) 275 

125 

kin Major Barbara (Ellisl 

tro— Yesterday, Todoy and Tomorrow 

Embassy), 13th wk 150 

SIC Hall The Grand Olympics (Times) 

wk ird 150 

iheum— It's a Mod, Mad, Mad, Mad World 

UA-Cinerama), 37th wk 550 

omount Robin and the 7 Hoods (WB), 

wk Ith 100 

sidio The Servant (Landau), 9th wk 100 

'Ql—A Hard Doy's Night (UA), 2nd wk 150 

ge Door—A House Is Not a Home (Embassy), 

wk !nd 275 

Francis— Honeymoon Hotel (MGM) 100 

ted Artists— Becket iPara), 13th wk 90 

>ue— Craiy Desire (Embassy) 75 

eppard in Third Day' 

HOLLYWOOD — George Peppard has 

en signed to star in Warners' filmizain 

of "The Third Day," by president 

ck L. Warner. Just published novel is 

Joseph Hayes who also screenplayed 

ntemporary drama laid in New England, 

irrently Peppard is in London costarring 

th Sophia Loren in Carlo Ponti's produc- 

—Sammy Davis jr. will 

leave the Clifford Odets "Golden Boy 

Broadway play to appear with Elizabeth 

Taylor and Richard Bui'ton in Martin 

Ransohoff's production of "The Sandpiper." 

The schedule of filming was altered 

by director Vincente Minnelli to use Davis 

on the four days when the show gets ready 

for its move to Broadway from Boston. 

California's Big Surf country close to Carmel 

is the area where the film will be 

lensed. 

Lloyd Rosamond Dies 

LOS ANGELES—Lloyd Rosamond. 54. 

an associate producer of 20th-Fox Television's 

"Peyton Place" series, died Monday 

1 

of a heart attack. A veteran of 28 

years in the industry. Rosamond had 

worked closely with Fanny Brice on the 

development of her famous Baby Snooks 

character. 

LOS ANGELES 

IA70.MPI members gathered at the home of 

the Lloyd Owenbys Saturday i22i to 

enjoy a Hawaiian luau, which is planned 

as an annual affair. Prizes were awarded 

for the best Hawaiian costume. The following 

Saturday, on the 25th, the group 

met at president Barbara Dye's home in a 

monthly business meeting . Weston, 

producer of "One Potato, Two Potato," reports 

the picture will open September 4 at 

the Beverly Canon Theatre in Beverly 

Hills and the downtown Orpheum. 

Negotiations were conducted with Carl 

Peppercorn of Cinema V. who holds U.S. 

distribution rights. 

Robert \V. Selig, vice-president of theatre 

operations for National General Corp., is 

Len Schwartz. Pacific Drive-In Theatre ad 

department, and his family returned from 

a trip to New York and the World's Fair 

V. Martini, vice-president dircc.or 

of Sports Programming for Theatre 

Colorvision. returned from an eastern 

business trip. 

Jules Gerelick, general sales manager for 

American International Pictures on the Pacific 

coast, was back from Seattle and 

Port'and where he conferred on "Bikini 

Beach" with manager Bob Parnell ... An 

AIP tenth anniversary booking drive drawing 

was held at the local office. First 

prize went to Leo Molitar of the American 

Theatre. Newhall, Calif.: second prize went 

to John Lewis of Harry Nace Theatres. 

Phoenix, and third to Jim Jannopolis, independent 

theatre booker. Los Angeles. 

Dale Gasteiger, Roadium Drive-In Theatre 

Gardena, was on the Row booking and 

buying . Simes, ad head of Statewide 

Theatres, vacationed in Mexico City. 

Vic Dunn pinch-hit for him. Dunn is manager 

of the Crest Theatre in Westwood . 

Sam Kestenbaum. manager of the Monica 

Theatre, returned from a vacation spent at 

Lake Tahoe and Las Vegas . . . Harvey 

Brown has been named manager of Statewide's 

Colorado Theatre in Pasadena . 

The Spanish Picture Exhibitors Ass'n will 

meet in Los Angeles September 22. 

Added to "S'ynanon' Leads 

HOLLYWOOD—Stella Stevens and Alex 

Cord join Eartha Kitt in producer-director 

Richard Quine's Columbia release "Synanon." 

They will team in the romantic 

leads. September 8 is starting date. 

i-mssmm 

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P(r Thousand FOB Dfl. 

X IVj »•' (Minimum Order 1.000 • 

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Oregon— B. F. Sheerer Company, Portlond— Copitol 8-7543 

Denver Shipping & Inspection Bureou, Denver—Acomo 2-5616 

XOFFICE August 31, 1964 W-3

Investment Opportunity 

A dozen years from now these boys will 

be riding 

trail for real—herding cattle to help feed your children. 

Till then, how much patience and love and planning 

must go into their training? How much effort 

into keeping our society free and our economy 

stable, so young people can develop into responsible, 

productive adults? 

You have an investment in these boys. To protect 

it, you can join with other leading American 

businessmen to promote the Treasury's Payroll 

Savings Plan for U. S. Savings Bonds. The Treasury 

Department's Plan helps to encourage the habits 

of self-reliance and thrift we so need in all our 

citizens ... it helps us maintain that love of individual 

liberty which is basic to the well-being of 

our nation. 

When you bring the Payroll Savings Plan into 

your plant when you encourage your employees 

to enroll—you are investing in the young people 

who will help feed the world a decade from now. 

You are investing in all the ranchers and herders 

and farmers of America's tomorrow. In America's 

future. In freedom itself. 

Don't pass this opportunity by. Call your State 

Savings Bonds Director. Or write today directly 

to the Treasury Department. United States Savings 

Bonds Division, Washington, D.C. 20226. 

I*? 

In your plant... promote the PAYROLL SAVINGS PLAN for U.S. SAVINGS BONDS 

((^)) 

The V* S. Government does not pay for this advertisement. TJte Treasury Department thanks^for their patriotism^ The Advertising Council and thb magazine. 

W-4 BOXOFFICE August 31, :6'

1 

that 

Ihol in Hie Dark' 

gain 250 in Loop 

;HICAGO—Monday and Thursday eveg 

shoppers helped keep business in 

^gaigg^w^î:- 

3P theatres up to par and. with hold- ,^mMC 

•rs predominant, percentages were re- 

WSLCQf'^^ ^XJ 

ted by manayers as "normal." "A Shot 

^k.*!^* liCMVx^l 

the Dark," in its second week at the 

iCmvi »^^ Û?' 

ited Artists Theatre, outranked every- J^P^* ^"C WC'^ 

ng else with 250 per cent, a repeat of 

^%IA\w\ W^ „ H,'"'"^* 

first week's business. "Marnie." only 

1S\ »^^V.nv /IM: ""*^ cAiThf 

vcomer in the Loop, produced 180 per 

,TTfp4N^'^^ ![, vlhU* 

,t in its initial opening at the Chicago ^ 

JV/'" ,.^ , k.irt htS'^^^ 

eatre. "It's a Mad, Mad, Mad, Mad rwK'rtO'^^ 

jrld' kept up its "mad" business pace ^W 

the neighborhood houses and drive-ins. 

lack Like Me" also was a strong leader 

outlying areas. 


negie Cortouchc (Embassy! , 2nd wk 165 

:ago— Mornie (Univ) 1 80 

frno Seduced ond Abandoned (Cont'l), 

id wk '*5 

Me. Loop— Ycsterdoy, Todoy ond Tomorrow JOHN ASIILKY HELPS rROMOTE SATURATION—John Ashley, who is 

• 

/!cto"îrcu$ *Worid (Bronston-Cineromo), featured in "Bikini Beach" for American International Pictures, is shown on arih 

• '35 rival at Kansas City's Municipal Airport for personal appearances to promote the 

wk 

°"° 

m'°'^^''V^''*"* "'""V 175 film's saturation showings. The models standing with him also helped attract 

,cc—The Unsinkoble Molly Brown (MGM), attention in a parade through Kansas City streets. 

' 0th wk °5 

sevelt—The Killers ,Univ), 3rd wk i25 

Updated Chicago Carnegie 

'^T^^';^J^;;'l.^^^^ 

3ds—The Masque ot the Red Deoth (AlP); Plrmc: SnrfKP^nPrfrf* SPFIP^ 

Hock Sobboth (AlP), 2nd wk 150 r-lUll& QllUKeSêUl tS OCllCS 

CHICAGO—The Carnegie Theatre on 

re Beatles' Booking Builds the near north side, owned by Oscar Broteir 

Film to 220 in KC 

man, has been operating continuously de- 

. , spite the upgrading activity which gives 

KANSAS CITY - After a spectacular 

^^^ ^^^^^^.^ ,^^^, ^^^.^^^^^^^ new lobby furdweek 

opening at five theatres, the 

.^jgîngs and a new concessions counter, 

atles' "A Hard Day's Night went on to 

^^^ ,^(^^^, ^^^ ^^^ ^.^^^.^^. ^^ ^ spacious 

220 first week, the highest gross per- 

^^^^ g.-acious livingroom, offering all the 

itage in the city. The Beatles screen 

^.^.^f^rts of home, plus top movie fare. 

:cess here was bolstered by public inj^^^ 

Butkovich. who has been garnering 

est reaching fever pitch after announce- 

^ ^^^^^^ week-to-week patronage with 

•nt was made Sunday 23 A s 

' 

go^êthing different in promotional ideas 

ner Charley Finley had succeeded in 

^.^^^^ assuming the post of manager, has 

3king the famous foui-some for personal 

^^^ ^^-^^ ^ portion of the lobby for sitpearances 

at Municipal Stadium Sep- 

^q^-^^ coffee service 

nber 17 for $150,000, a record for a one- 

Butkovich is. through the media of 

!ht engagement. printed pamphlets, alerting his patrons 

?,'^'Wus"w:rii'(Sons?on-Jn'erama);-7,hwk;'9g 

to a festival of four films, October 9 to 

Riverside, Engiewood, Boulevard, Fairway November 5, honoring the 400th anniverkHordDoy-s 

Night (UA) ....^... 220 

St, 

g ^j ^^le birth of William Shakespeare. 

3tre Its o Mod, Mod, Mod, Mod World -ti i. i. i.i- .en j 

jA-Cineramo), 36fh wk 175 "Henry V Will Start the series, followed 

K^Tom JonM (UA-Lopert) 

Univ 

27fh wk 150 

120 

"Julius Caesar," "Romeo and Juliet" 

i,y 

and "Hamlet. 

. ,. c. 

Series 

»- i * 

ticket 

* 

for four perkhiii— 

amount 

Avenue—Good 

The Killers 

250 

, t 

zo. Neighbor Sam (Col), 4th wk. 

Lorno (SR), 2nd wk ........ 50 fomiances 1 are being sold at the Carnegie 

y—The Unsinkoble Mo y Brown (MGM , 5th wk. 175 

, ,,. , ,»c i t 

Jwn-The NEW Interns (Col); Pol Joey boxoffice for $5, making a savings Of 

Col), reissue, 3rd wk 100 $2.20 over regular admission. 

The Carnegie suspended the showing of 

House Is Not a Home' 

"Cartouche" for one evening for a special 

preview of "Mediterranean Holiday" hosted 

5 at Indianapolis Loew's 

by Bob Allen of Continental Distributing 

INDIANAPOLIS—Business was moder- 

Corp. Exhibitor representation filled the 

house. 

;ly good at all first-run theatres here. 

House Is Not a Home" opened satisrtorily 

at Loew's and "Island of the Blue 

ilphins" attracted a brisk family trade 

the Circle. 

:le Island of the Blue Dolphins (Univ); 

lullet for o Bodmon (Univ) 150 

uire The Hustlers (20th-Fox), 110 

reissue 

•ana— It's o Mod, Mad, Mod, Mod World 

UA-Cinerama), 1 Hh wk 165 

ws—A House Is Not o Home (Embassy) ...175 

ic Yesterday, Todoy and Tomorrow 

Embassy) 1 25 

)medY Charms Columnist 

WINSTED, CONN. — Theodore Vaill, 

inaging editor of the Winsted Citizen, 

voted a portion of his daily "Here 'n" 

lere" column, to reminiscing about mo- 

)n pictures after viewing 20th-Fox's "30 

!ars 

of Fun" at the Cuddy Strand. 

Vogue in Indianapolis 

Completes Renovation 

INDIANAPOLIS—Kenneth Croft, manager 

of the northside Vogue Theatre, completed 

an extensive remodeling program 

with the addition of a new air-conditioning 

system. The renovation program, extending 

over the past year, includes a modern 

new front, redecorated lobby, concessions 

area, lounge, rcstrooms and new full-depth 

foam cushion seats. 

The Vogue has stepped up first-run activity 

in combination with other de luxe 

neighborhood and outdoor theatres this 

summer. 

Theatre Innovalions 

NAC Panel Subject 

CHICAGO — Spiro J. Papas, exhibit 

chairman of the National Ass'n of Concessionaires 

Industries Tradeshow to be held 

September 28-October 1 at the Conrad 

Hilton Hotel, has invited firms which will be 

exhibiting to join a panel of speakers on 

October 1 to participate in "What's New 

in the Market Place." 

Purpose of this feature, said Papas, is 

to fully acquaint concessionaires and theatre 

owners with new equipment, products, 

services and other innovations currently 

being introduced. 

In a letter to the tradeshow exhibitors. 

Papas stated: "With theii- sights trained 

on the progress of the industry, it is evident 

that equipment manufacturers, purveyors 

and suppliers are most knowledgeable 

when it comes to introducing new 

items and innovations that are likely to 

benefit everyone concerned by their evaluation 

of such items." 

He further pointed out that such a personal 

evaluation of any new items by exhibiting 

firms will serve a very useful and 

constructive purpose, as the October session 

is being entirely devoted to equipment 

and products that will do a better job 

for concessionaires and theatre owners. 

^^ WATCH PROJECTION IMPROVE t^^ 

Technikote 

^ 

£ 

SCREENS ^Z 

^^ Wow.' - Ihe Only ^^ 

^ ANTI-STATIC SCREEN ^ 

5^ XR.171 Peorl • Repels Dust 

^^^ 

trc Equipment Supply Deoler: 

Export— Amity lnterr>alionol Distributors 

|tichi ITICHNIKOTE CORP. 63 Scobring St., B'klyn 31, NY. 

)XOFFICE August 31, 1964 C-1

. show, 

. . Martin 

. . Roy 

. . now 

. . 

. . 

. . . Mel 

j 

KANSAS CITY 

John Ashley, handsome young actor, who 

is featured in "Bikini Beach," American 

International Pictures release, was in 

Kansas City several days last week for personal 

appearances to promote the film's 

satuiation opening. In addition to personal 

appearances at various theatres playing the 

picture, Ashley appeared on radio and TV 

shows. He was on WHB's Don Armstrong 

TV Channel 9 and Plaza III, the 

WDAF show. A cocktail party was hosted 

by AIP Tuesday

; 

kickoff 

; City, 

I out 

' 

A 

. . Andy 

d 

. . . The 

. . 

Ireakfast Kickoff 

t WOMPI Session 

'I'lU' latest iL'lea.se fiuin the 

ST. LOUIS— 

Louis WOMPI convention headquarters 

ails an ambitious program of events 

September 19. Convention chairman 

ace EuKelhard said the Saturday mornwill 

feature an 8:30 breakfast 

norint! president Mary Heueisen. Kan- 

and all past international prcsints. 

This salute to the leadership is 

jiisored by the Kansas City WOMPIs, 

ided by Patricia Pierstorff. 

\t 9:30 a.m. the WOMPLs will assemble 

the Chase Club to consider club busiadjourning 

at noon for a limcheon 

;s. 

d entertainment program hostessed by 

> 

St. Louis club, headed by Marge Cols. 

Following luncheon festivities, the 

siness session will be reconvened. 

\t the installation banquet at 7:30 p.m., 

be emcecd by Edward B. Arthur, Arthur 

terprLses, St. Louis, U. S. Senator Stu- 

Symington will speak. He will be iniduced 

by Frank Plumlee, MITO prcsiiit, 

Farmington, Mo. Msgr. James Johnn. 

Immaculate Conception Church, St. 

will offer the invocation, 

uis, 

rhe banquet will be preceded by a cock- 

1 hour hosted by Arthur Enterprises 

d St. Louis Variety Tent 4, Joseph 

npkins, chief barker. 

Satuiday's closing activity will be a 10 

n. coffee saluting the new slate of innational 

officers and sponsored by the 

ronto club led by president Florence 

ng. 

nimation Titles Due 

40LLYWOOD — DePatic-Freleng Enterses, 

live-action and animation firm, has 

n signed to title two films for United 

;ists. The firm begins on "Hallelujah 

ail," for producer-director John Sturges, 

1 "How to Murder Your Wife" for pro- 

:er George Axelrod and Gordon Carroll, 

crnied to Board of Ascap 

MEW YORK—The board of directors 

of 

; American Society of Composers, Au- 

Drs and Publishers has named Louis 

eyfus, president of Chappell & Co., to 

the unexpired term on the Ascap 

ard of his late brother. Max, who died 

ly 12, according to Stanley Adams, Ascap 

isident. 

Greater Indianapolis Co. 

Headquarters at Circle 

INUIANAPOLl.S l\v (iiiL,!,! Iiidiaiiapolis 

Amu.semenl Cn lias clu > il.s Ihnd 

floor offices in the Indiaiiu Ihratrr Building. 

General Manager E. J. Clumb now 

is managing the Circuit Theatre and supervising 

operation of the Indiana and Lyric 

from there. 

Johnny Stearns, manager of the Lyric, 

is handling advertising and publicity for 

the group. Virginia Cook, formerly assistant 

manager at Keith's, is now assistant 

at the Circle. Greater Indianapolis 

recently sold Keith's for an office building 

development. 

Maurice DeSwert. manager of the Inciana 

Roof Ballroom in the Indiana Theatre 

building, has moved to a fifth floor 

office adjacent to the ballroom. 

ST. LOUIS 

Tules Jabluiiuw. vice-president of Mid- 

America Theatres, left Saturday 

> 

22 

> 

via TWA jet to attend the joint annual 

convention of the Theatre Owners of New 

England and the regional Ass'n of Concessionaires, 

a three-day affair at the 

Mayflower Hotel in Plymouth, Mass. Jules 

and his wife Carol, planned a post-convention 

trip to New York City to take 

in the World's Fair. 

. 

Eve Wasem, booker at 20th-Fox, has 

sufficiently recovered to resume her duties 

on a limited basis following a long siege 

George Phillips, Realart 

of illness . . . 

Pictures, was in Springfield calling on exhibitors 

Dietz, who formerly 

headed a Filmrow buying and booking service, 

is reported to be on the mend from 

recent illness. 

Tom Williamson, booker-buyer for 

Bloomer Amusement Co., Belleville, is 

showing marked improvement following 

surgery ... A final happy health note 

lists Charlie Goldman, pioneer exhibitor, 

as hale and hearty and back on the job. 

Co-starring with Sophia Loren in Paramount's 

"Judith" are Jack Hawkins and 

Peter Finch. 

INDIANAPOLIS 

The Rialto Theatre, Fort Wayne, one of 

the few surviving neighborhood theatres 

in Indiana which features continuous 

daily showings, celebrated its 40th anniversary 

Friday i28). The 700-seat theatre 

was built by James Heliotes in 1924 

and has remained in the Heliotes family 

ever since. James' son George has managed 

the Rialto since its opening on Aug. 

21, 1924. The assistant manager, John 

Gater, joined the theatre about six months 

after the opening and is still with the 

operation. The opening movie was the 

first-run Celebrated Players' "Woman to 

Woman." with Betty Compson. Adults then 

could receive a day's entertainment for 25 

cents, considerably less than the price 

for "Cleopatra," now showing there. The 

theatre was remodeled dui'ing the early 

1940s: a balcony, accommodating 300 persons, 

was added without interruption to 

the daily shows. The present marquee was 

added about 12 years ago. During the 40 

years, the top draw was probably the Warner 

Bros' "Forty-Second Street." Playing 

at the Rialto first run in Fort Wayne, it 

was held over three wêks. 

The Irving Theatre, Indianapolis east 

side suburban house closed for more than 

a year, has been reopened by Louis Saba 

Rivoli, also on the east side, 

has been purchased, remodeled and reopened 

by Forest N. Kraning. The Rivoli 

was last operated by Cantor Amusements 

and had been closed since 1961. 

Harold damage, owner of the Fox Theatre, 

is back after a summer vacation 

ranging from Michigan to Florida, and is 

preparing to reopen the Fox next week . 

Visitors on the Row: Howard Little. Clayton: 

John Micu. Al Borkenstein and C. W. 

Becker, Fort Wayne: Charles Lane, Remington: 

T. J. Arrington. New Haven, and 

Harry VanNoy, Middletown. 

THEWrRE EQUIPMENT 

442 N. ILLINOIS ST., INDIANAPOLIS, IND. 

"Everything jor the Theatre" 

n Halpem to Filmways 

HOLLYWOOD—Ben Halpern has been 

Tied advertising and publicity manager 

Filmways to assist Michael Mindlin jr., 

ector of advertising and publicity for the 

;vision and motion picture production 

npany. 

Paramount's "Crack in the World" stars 

na Andrews, Janette Scott, Kieron 

>ore and Alexander Knox. 

/t^FAN 

PHOTO 

"xyin" $1S00 Per Thousand FOB Drt. 

lU '•' (Minimum Order 1,000 • 

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Siari BOXOFFICE coming . 

DS years for $10 (SAVE $5) 

n 1 

2 years for $8 (SAVE $2) Q 

year for $5 

D PAYMENT ENCLOSED D SEND INVOICE 

These rates for U.S., Canada, Pon-America only. Other countries: $10 a year. 

THEATRE 

STREET ADDRESS 

TOWN STATE ZIP NO 

NAME 

POSITION 

BOXOFFICE - THE NATIONAL FILM WEEKLY 

825 Van Brunt Blvd., Kansas City, Mo. 64124 

XOFFICE August 31. 1964 C-3

. . 

. . Reports 

Globe 

. . Joe 

CHICAGO 

Tames Coston will be honored at a "King 

For A Day" luncheon to be sponsored 

by the Variety Club of Illinois, September 

24. at the Pick Congress Hotel. Gold Room. 

Jack Clark is luncheon chairman. 

Fred A. Niles Communications Centers, 

a Chicago-based film production studio, 

has announced an alliance with Marketing 

Concepts, Inc., New York City producers 

of industrial shows. The agreement is expected 

to make Niles more competitive in 

the theatre market. The Niles studios, 

which branched out extensively in the production 

of industrial films, last year did 

business estimated at more than $600,000, 

with reported total sales in excess of three 

million dollars. Marketing concepts has 

sales of more than four- million dollars. 

Mrs. Teresa Farley is office manager for 

Stage Right Screen Renovations. The organization, 

which set up offices recently 

at 8254 South Anthony, is headed by John 

Farley and Bob Morello, both experienced 

in the full arts of stage rejuvenation . 

Richard Stern of the Cinema Theatre announced 

the arrival of his new son Scott. 

This is the Sterns' second child. 

Oscar Brotman and his wife welcomed 

i^- 

CUT YOUR PREVUE 


Filmack's 

TEASERETTES 



:; 1 ItAMK TliAIl.KIt Wilh STILLS .\nd 

ol'l' .STACK VdllK. Only .«.IIIJ Kaih. 

m 

a new granddaughter, Carrie Weisner. 

The parents are Roberta and Mitchell 

The Tee and See Drive -In will 

Weisner . . . 

show the Beatles' picture, "A Hard Day's 

Night." The showing is exclusive in the 

Fox River Valley area, which is suburban 

Naperville. 

A schedule of 28 late-release Paramount 

and MGM feature films will be shown 

on WNBQ, Channel 5, (NBC-TV) starting 

at 8 p.m. September 16. "To Catch 

a Thief" inaugurates the series. Other 

films to be featured through the 1964-65 

season include Career, Julie, Detective 

Story. The Catered Affair, Just for You, 

The Rack, Green Mansions, Key to the 

City, We're No Angels, Hot Spell, and Hell 

Is for Heroes. 

The Monroe Theatre scheduled the initial 

openings in this area of "Ship of Condemned 

Women. " Films appointed 

Richard Stern to distribute the film in the 

Barney Balaban 

Chicagoland area . . . 

visited here with his brothers, Harry and 

Elmer. 

Hermit Russell, head of Russell Films, 

hosted two screenings for exhibitors in 

the Chicagoland area— "Staggering" and 

"Soft Skin" . coming into this 

area from Texas and various areas in the 

south on "Panic Button" indicate the film 

is doing much better than par. When 

Bernle Jacon was here a few weeks ago 

on behalf of Gorton Associates, he received 

glowing reports from premiere openings 

in Atlanta. Russell Films, appointed 

distributor in Chicagoland and midwest 

areas, is setting up opening campaigns 

for fall showings. 

Louis L. Abramson, executive director of 

the National Ass'n of Concessionaires, was 

in Plymouth, Mass., to address the NAC 

eastern regional conference held at the 

Mayflower Hotel. While in the area, he 

conferred with Edward S. Redstone, NAC 

ATTENTION^DRIVE-IN EXHIBITORS! 

Let's Get Ready for Added Profits in 1965! 

SUCCESSFUL 

SCREEn RDUERTISinC SALES 

FOR OVER 30 YEARS! 

We Sell 

LOCAL and NATIONAL Advertisers 

WE DO THE LEGWORK! ALL CLEAN AND BONAFIDE SALES! 

Noiv on Re(>ultir Motion Pivtiire Film— Action — Color — Andio 

Rrtisoniihle Rates tit Advertisers 

No Monthly Payments— ALL PAIDLP Aveounts 

Write or phone lor further details—JOSEPH BERCNSON, Manager 

NATIONAL THEATRE ADVERTISING CO. 

1325 5. Wabash Ave Chicago, III, 60605 Phone: WA 2 9533 

president, regarding plans for the asscLtlion's 

forthcoming annual convention kJ 

NAC-TOA tradeshow at the Conrad jiton 

in Chicago, September 28-Octobe'2 

The Esquire Theatre on the near n^th 

side is exhibiting oil paintings by Bevij 

Haphe of Des Plaines in its Little Gai;-y 

"Yesterday. Today and Tomorrow" is !ie 

feature film. 

Life magazine's movie review of e- 

duced and Abandoned" was reprintecir 

the Chicago Tribune in connection witl.tj 

initial showing at the Cinema There 

Richard Stern, operator of the near mtt 

Cinema, who has a clientele following, e- 

ported that "Seduced and Abandoil 

fits well into his program of giving a- 

trons a film with a theme of "somethf 

different" in movies . . . Seventeen selei^ 

neighborhood and drive-in theatres lit 

over "It's a Mad, Mad, Mad, Mad Woi' 

for a third week. 

Zev Braun, executive producer of it 

Chicago-made film, "Goldstein," repojc 

a deal has been made with Clem Perr:t< 

distribute the pictm-e. Perry has ham.'c 

such films as "Marty" and "Never or 

Sunday" . Grossman, assistant imager 

at the State Lake Theatre, is in 1. 

exian Brothers Hospital for observatio 

Randhurst Corp. Win, 

Theatre Site Okay 

> 

MOUNT PROSPECT, ILL.—The li^ 

zoning board of appeals has approveit 

special use request by Randhiust Op 

which will permit construction of a 6)- 

seat motion pictm'e theatre at the Ralhurst 

Shopping Center. 

Site of the theatre will be south o: 

Euclid street, immediately north of ,i( 

shopping center's Wieboldt Store. 'ji( 

theatre building will contain 10,750 fit 

Prudential Circuit Buys 

Five Wisconsin Theatres , 

From North Central Edition 

MILWAUKEE—In another shufflings: 

ownership. Prudential Theatres of fv 

York has acquired the Garfield, Princes 

Modjeska and Uptown theatres here .'.c 

the Orpheum in Kenosha, according x 

Joseph Zilber, president of Towne Reav 

Zilber said the five theatres were tw 

owned by Prudential, which previoio 

leased them. He said the latest sale t>k 

place July 23, with Prudential acquire 

title to the properties from Badger Pr>erties, 

a Milwaukee based organizatr 

whose officers are associated with Tove 

Realty's offices. Badger, in turn, accords 

to the announcement, acquired the theal'^ 

in a transaction closed July 1. 

Zilber earlier said his realty firm h^died 

the negotiations for Badger Pnortics' 

acquisition of the theatres from tc 

local corporations which owned thii 

originally. The five theatres also were j- 

volved in a larger transaction in \9} 

when an affiliate corporation headed g 

Zilber acquired the entire stock of the P 

Pox-Wisconsin circuit. 1 

Susan Oliver plays a high school chjr 

leader in Paramount's "The Dlsordep' 

Orderly." 

C-4 BOXOFFICE August 31. \'A

. . Mabel 

W. Hammonds Wins C H A R L O TIE 

P Atlanta Prize 

XANTA W. W. lUiniinoncl of AlnWv. 

Ala., owner of theatres in AlnWv 

and Decatur, Ala., won first place 

.tnerican International's Tenth Anniiry 

Sales Drive and received a $100 

igs bond. His name also goes into a 

at AIP's home office in Los Anueles 

a chance at winning a trip for two, 

all expenses paid, to Hollywood for 

n days. 

cond place winner here was Mrs. 

guerite Stith of Atlanta, buyer and 

;er for a number of theatres, who was 

irded with a $50 bond. Third prize, a 

bond, went to W. W. Fincher jr., of 

tsworth, Ga., owner of theatres in 

.tgomery and Oxford, Ala., and Athens, 

n. 

IP's Tenth Anniversary Sales Drive be- 

July 22 and ran until August 18. 

wings were set up at each exchange 

Inesday il9i. Mrs. Nell Middlcton, 

MPI president, made the drawings 

and was presented a box of candy 

limmy Bello. AIP manager. 

nard Vaughn Top Winner 

acksonville AIP Contest 

\CKSONVILLE — Leonard Vaughn, 

,er of the Lake Theatre, Lake City, was 

grand prize w-inner of a $100 bond 

rded by Charles King, local manager of 

jrican International Pictures. Leonard's 

18 was also placed in a hat as a poswinner 

of a week's all-expenses-paid 

5 

ition trip to either Hollywood or New 

k. 

drawing in King's office climaxed 

''s tenth national anniversary drive. 

drawing was conducted by Betty Petti- 

IV of the Hazard & Fernandez law 

1. Witnesses to the drawing were King, 

' 

salesman Al Svoboda, AIP booker 

nard Adams and AIP clerk Renee 

;ert. A total of 807 AIP bookings by 

rida exhibitors provided an equal numof 

chances at the drawing, 

iianne Beasley of the local Floyd Thees 

booking office won a $50 bond and 

s O. Ray jr., manager of the Suburban 

ve-In, Gainesville, won a $25 bond. 

'. 

G. Enloe Improved 

iALEIGH, N.C.—W. G. Enloe, former 

yor and unsuccessful candidate for 

te senator in the Democratic primary 

s year, was in satisfactory condition at 

X Hospital after suffering a blood clot 

his left eye. He was to return home 

in. Enloe was stricken about two weeks 

3. The longtime Raleigh mayor is dis- 

:t manager of the Wilby-Kincey circuit 

eastern North Carolina. 

'The Great Race" is being filmed by 

irners in Vienna. 

Ciiiiiiu'r .Mycrson of E. M. Loew's TheuUi'.s 

out of Boston has appointed R. 

T. Belcher of Twin States Booking Service 

to act as his booking agent for the Fine 

Arts Theatre. Asheville, N.C. Other new 

accounts Twin States will handle are the 

Laurens Drive-In, Laurens, for Jack Davis, 

owner: Midway Drive-In, New Bern, for 

P. G. Parrott, and the Dane. Denmark, 

S.C, which has been taken over by Robert 

Saxton. 

Gray Jones is the new operator of the 

Valley Drive-In, Gloverville, S.C. ... All 

fellow workers of Linda Simpson at Consolidated 

Theatres attended a farewell 

luncheon given her by Mrs. Buford Hegler 

at the Metropolitan Club recently. 

Linda became the bride of Russell Lee 

Dymond Sunday il6i ... Congratulations 

to Charlie Leonard, salesman for Columbia 

Pictures, on the arrival of a new grandson 

August 5 in Jacksonville, Pla. Charlie 

spent his vacation with his son and family. 

Others vacationing from Columbia Pictures 

recently were: Jerrie Hasty and 

family, a week in Florida: Dessi Guyer, 

booker, and family, at Long Beach: Lucille 

Mackens, a week with her family: 

Ruth Collins and family, camping at Outer 

Banks: Max Holder, salesman, and his 

family, at the beach . Long, 

Columbia, will leave August 30 for a week 

at the World's Fair, where she will be 

joined by her daughter Virginia Sykes of 

Rome, N.'V. 

VVOMPI service projects for the coming 

year, adopted at the last business meeting, 

include a visitation program for shutins, 

with Nancy Moore. Columbia Pictures, 

as coordinator; working at the Presbyterian 

Hospital Coffee Shop the fourth 

Wednesday and Thursday of each month, 

with Doris Ducker, Fox, coordinator: two 

projects of assistance at the Crittenton 

Home, with Rose Hutton and Dessie Guyer 

C

. . The 

. . The 

MEMPHIS 

\X7ork is progressing smoothly on the 

$500,000 first-run theatre being built 

in the Eastgate Shopping Center near 

White Station, a suburb of Memphis. 

Completion is scheduled for mid-October. 

Paramount Gulf Theatres. New Orleans. 

If 

Seats Could Speak 

Would Yours Say 

"Ah" or "Ouch" 

It's simple to build seats that offer 

nothing but comfort. It's just as easy 

to ignore ail else but their comfort. 

Seats that are just soft would no 

doubt get lots of "oh's," but watch 

them after the day-in-and-out punishment 

movie-goers give them. Then, 

you'll be screaming "Ouch!" There's 

on ideal combination. That's our 

forte. Want to talk it over? 

now featuring 

MASCOFOAM SEAT CUSHIONS 

More durable, more comfortable, safer, 

fire & moth-resistant, won't lump, sag or 

which has operated the Strand on Main 

street since 1959, will occupy the new theatre 

under terms of a 15-year lease with 

Union Realty Co. The as yet unnamed 

theatre will seat between 900 and 1.100 

patrons and have 35mm'70mm projection 

as well as the Cinerama single lens system. 

Lloyd Bailey, manager of the Strand, 

will be in charge of the new shopping 

center theatre. 

CORRECTION: The Dixie Theatre in 

Ripley, Miss., has been sold by Wesley 

McGar to William L. Welch—not to Maurice 

Bass and Clark Shiveley, as erroneously 

reported in Boxoffice recently. 

Fordyce Kaiser, well-known Memphis 

film salesman, is doing nicely as a patient 

in St. Joseph's Hospital . . . William 

Elias, Elias Drive-In. Osceola: Marjorie 

Malin, Lura, Augusta, both from Arkansas, 

and R. V. Reagin, Scenic Drive-In, Booneville, 

Miss., were among visiting exhibitors. 

Others included Mr. and Mrs. Wesley Mc- 

Gar, Ripley, Miss., and Amelia Ellis, Ellis 

Drive-In, Frayser. 

The Memphis Variety Club is packing 

for its move to luxurious new quarters in 

Hotel Chisca-Plaza. The move is to be completed 

by early October. Variety has been 

in the old Hotel Gayoso, now owned by 

Goldsmith's Department Hotel, for 30 

years . Ford Theatre, Rector, Ark., 

is taking a two-week vacation. It closed 

August 21 and will open September 4. 

Tom Ford is the owner . Ein 

Theatre, Aberdeen, Miss., operated by 'rthur 

Elkin. has been closed indefinitel: 

Plaza. days involved are Tuesday ad 

Ed Doherty, president, is making r- 

rangements for the 1964 convention logram 

of Theatre Owners of Arkaris, 

Tennessee and Mississippi, which wiltx 

held October 

The 

27 and 28 at Hotel Chia- 

Wednesday. 

\ 

'Mad World' Big 350 

Second Memphis Weik 

MEMPHIS—Three MemiJhis fii'st in; 

did better than twice average business (! 

ing the week, and six of the eight \n 

better than average—a remarkable rem 

for indoor theatres in late August. Crs' 

wound up with 250. State Theatre repoe( 

225 for the second week of "Good Neigfcoi 

town was the pace-setter with "It's a Ad 

Mad. Mad. Mad World." which earne i 

gross percentage of 350 in its second W'k 

Another high second week was recoi;( 

at the Palace, where "A Shot in the DiK' 

Sam." 


Mod, Mod, Mod, Mod World ! 

Crosstown— It's a 

(UA-Cinerama), 2nd wk .IS 

Guild Women of the World .ill 

3rd wk. (Embossy), 

MqIco— Mornie lUniv), 2nd wk .0 

Palace A Shot in the Dork (UA), 

Plazo—The Corpetboggers (Para), 

JS 

2nd wk 

6th wk 

State Good Neighbor Sam Col), 2nd wk .!2 

Strand— Islond of the Blue Dolphins (Univ) U 

Warner A House Is Not a Home Embassy) ..J4 

A crossword puzzle keyed to Embassy Ic 

tui'es' "A House Is Not a Home" is bp 

made available to exhibitors. 

WEST COAST THEATRE SERVICE 

announces 

NOW AVAILABLE -COMPLETE LINE OF 

ENDLESS CARBONS 

YOU'LL SAVE WITH "ENDLESS" 

BURNS THE ENTIRE POSITIVE ROD 

SAVE CARBON COST 

(1) No More Stubs— No More Carbon Savers 

(2) Very Low Burning: Rate 

(3) Produces Extremely Bright And Stabilized Arc 

Prove this in you lamp 

7s—8s—9s—lOs— lis 

& NEGATIVES 

mat. Moulded to "breathe" and may be 

cleaned. Ask for samples. 

MANUFACTURERS: 

Foam rubber & spring cushions; coverings. 

DISTRIBUTORS: 

MUpholstery fabrics, general seat supplies. 

ASSEY 

SEATING CO. 

Plus 

the 

NEW 14 inch 

CORONARC CARBONS 

LOW PRICES - LONG LASTING ~ TOP SATISFACTION 

SAVE NOW! ENDLESS CARBONS or the new conventional CORONARC 

Write or phone now. 

TRI-STATE THEATRE SUPPLY CO. 

320 South Second Phone: JA 5-8249 Memphis 3, Tei 

SE-2 BOXOFFICE August 31,

I 

Ward 

worth 

. . Paul 

. . Sam 

. . Hank 

. . The 

. . Grace 

. . Elaine 

. . Sympathy 

ix Girls. All 12. Add $40 

b Rogers Hospital Fund 

jm MiduasI 

EJjIion 

CLEVELAND—The Will Rogers Hosital 

and O'DonncU Laboratories are 

cher by 40 of possibly the hardest earned 

)llars ever yiven it. The story came out 

Marsh's column in the Plain 

ealer. 

Marty Grasgreen, head of the Allied 

rtists exchange here and chairman of 

ic Will Rogers fund in this city, received 

le following letter, which he pa.ssed on to 

arsh 

"Have you ever done something for any- 

else? 

le 

"Well, if you have, it's a great feeling 

lowing you're helping some one less formate. 

"We six girls decided to have a play and 

ve the money to charity. Our play was 

'he Wizard of Oz' lour own script' and 

ir charity was the Will Rogers Hospital 

id the O'Donnell Research Laboratories, 

learned of the hospital's need through 

'e 

story Mr. Marsh printed about it early 

June. 

"The six of us wrote the script, made the 

enery and costumes and sold our own 

freshnients in order to make more 

oney. We worked hard and made a total 

$40 which we are sending on to you to 

ve to the hospital. We also had a raffle 

id awarded six pairs of tickets to the 

len and the Hippodrome theatres." 

The letter was signed by the following 

rls. all aged 12 years: Joanne Schwartz, 

;40 Shannon Rd.: Rena Rabinsky, 3848 

lannon: Sarah Berger. 3890 Severn: 

irbara Weisburg. 3315 Berkshire: Sandra 

oskovitz, 2443 Warrensville Center, and 

Tiy Lefkowitz, 3575 Harvey. 

/OMPIs Offering 5 Free 

366 Convention Fees 

im North Central Edition 

DES MOINES — "WOMPIVISION" deribes 

the long-range sights of Des Moines 

omen of the Motion Picture Industry as 

ey prepare to attend their 1964 interitional 

convention next month in St. 

mis. The local club, which will entertain 

e 1966 WOMPI convention, plans to give 

i 'ay five preregistrations $20 each) 

id good for the '66 sessions in Des Moines. 

Official representatives of the local 

OMPI group attending the St. Louis 

nvention September 17-20 are Alice Patn. 

Central States Theatre Corp., Des 

oines president; Janice Punk, also CST, 

legate, and Leone Matthews of Triates 

Theatre Corp., international 

jasurer. 

CUT YOUR PREVUE 


Filmack's 

TEASERETTES 



ih srii.i.s .\iid 

WfW ORLEANS 

presses, suits and sportswear from Jacobson's 

Fashion Center were modeled 

by Gene Barnette, Emily Landry. Cora Lee 

Landry and Doris Stevens, who were 

chosen by lot. at the August dinner of 

WOMPI, held at the elegant Vista Shores 

Club on St. Bernard avenue. Lillian Sherick 

gave the commentary in a professional 

manner. Blanche Gublcr was so impressed 

by the dress modeled by Emily 

that she bought it on the spot, put it 

on and finding it a perfect fit, showed it 

to the crowd. Business included planning 

for the big convention in St. Louis, to 

which the local delegates arc Helen Bila, 

Lee Nickolaus, Marie Berglund and Gene 

Barnette. A September-planned wedding 

by Jane Ella Moriarty, past president, 

was disclosed. Jane Ella showed the 

WOMPIs a preview of the year book she 

has prepared for submission to the international 

convention. Besides the official 

delegates five other local WOMPIs 

may attend. 

Joel Bluestone again is showing all 

Spanish films at his Royal Art Theatre 

in the French Quarter, three performances 

each Sunday. He featured Spanish pictures 

for several months about a year 

ago . . Sister Mary Loyola, daughter of 

. 

Agnes Schindler, of the Masterpiece Pictures 

office, and Cathy Dureau. daughter 

of Mamie and Milton Dureau. who head 

Masterpiece, were graduated from the 

Mercy Hospital School of Nursing. The 

graduating ceremony was held at Sacred 

Heart Church, with Archbishop John F. 

Cody officiating. 

. . . Allied Artists' "The 

Sale of tickets for the September 23, 24 

showings of "Hamlet" at the RKO Orpheum 

have been good since the showing 

of the Richard Bm'ton trailer on the 

screen . Back of BV was in the 

Hattiesburg area 

Thin Red Line" is booked to open at the 

Saenger on the 11th, followed by AA's 

"Station Six—Sahara," which is being introduced 

by a national campaign along 

lines suggested at seminars with exhibitors. 

Attending the Dallas seminar from 

here were Ben Jordan, AA manager, and 

Bob Corbit, Paramount Gulf Theatres advertising-publicity 

director. 

Noted around town were Louie Dwyer, 

Gulf States booker: Ruby Simoneaux, Arcade 

at Patterson: Phil Salles, Covington: 

Frank Glick, Morton, Miss.: A. L. Royal 

sr.. Meridian: G. T. Edwards, Hattiesbm'g; 

Charles Morel, Natchez, and Fred Williams, 

Baton Rouge. 

. 

. . . Louise 

. 

Gulf States Theatres has taken over 

operation of Bill Butterfield's Lake Drivein. 

Pascagoula Daigre ticketed 

September 11 for the reopening of the 

Osage. Plaquemine . new shopping 

center planned for the area formerly occupied 

by the 51 Drive-In at Jackson, will 

be a Gulf States operation 

Owens, United Theatres payroll clerk, announced 

her daughter Louise and Robert 

Casse jr.. will marry September 9 at the 

Grace Church Jackson, manager 

in charge of A. L. Royal's theatres 

in Hattiesburg. was in with Royal on a 

round of exchanges. 

. 

Stevens, Umversal office manager, and 

his wife Doris, secretary to WB manager 

Luke Connor, and their two sons motored 

to the Gulf for a vacation 

Varnado of the Warner 

. . 

staff 

Charles 

and his 

family also went to the Gulf for a holiday. 

The two families planned to get together 

Customers were 

a few times . . . waiting in line when "McHale's Navy" 

opened on the 21st at the Joy Theatre. 

The lineup finally reached around the 

corner and half way down that block. 

"A Hard Day's Night" brought packs of 

females, both young and older girls, to 

the neighborhood houses. Some groups, 

armed with chairs and lunches, waited for 

hours for the opening on the 20th . . . 

Attendance also was heavy at six neighborhood 

theatres and three drive-ins where 

"Bikini Beach" opened on the 20th. 

Back at Ma.sterpiece from vacations were 

Kay Richards and Pippy Cardona . . . Agnes 

Schindler and Sister Mary Loyola, her 

daughter, left on a trip to Los Angeles. 

San Francisco, Tucson, Phoenix and the 

Grand Canyon . to Floyd 

Harvey jr. on the death at Bell, Tenn., of 

his father. Harvey, a salesman for Kay 

Enterprises, has been in poor health a 

few months . Petitfels of Joy 

Theatres and Anna Ryan of Warner Bros., 

has joined WOMPI. 

Marlene Enger of United Artists became 

mother of a baby daughter . . . Roland 

Hoffman of United Theatres split his vacation 

between his home and a week on 

the Gulf coast with his wife and her 

father . Zatarain. Columbia 

staffer, vacationed at home . . . Catherine 

D'Alfonse, Warners, and her husband Anthony 

rented a cabin on Lake Pontchartrain 

off the Chef Menteur highway to entertain 

Catherine's mother and her brother 

and family, the Lewis Horns from Atlanta 

... On vacations from Film Inspection 

Service were Mary Ancona, J. Weber and 

Emily Emerson. 

!S^ WATCH PROJECTION IMPROVE t^t 

^ Technikote ^ 

^ SCREENS ^Z 

^^ Now! - The Only ^5 

. . Walter 

. . Mrs. 

Petticoat 

. . Freda 

. . Marvin 

JACKSONVILLE 

fôl. John C'rovo, retired exhibitor and 

perennial president of the local Motion 

Picture Council, returned with Mrs. 

Crovo from Louisville. Ky.. where they 

visited the colonel's three sisters and many 

old friends . . . Harry Kerr, film distributor 

from Charlotte, N.C.. has opened 

a branch office of Dominant Pictures in 

the Florida Theatre Building and has 

presented trade showings of three of his 

feature products, "2,000 Maniacs," "Living 

Venus" and "Summer Madness." Jack Sims 

is working with Kerr as a salesman. 

A third-generation member of the B. D. 

Benton family arrived here in a local 

hospital August 20. He is B. D. Benton III, 

son of Mr. and Mrs. Benton jr., and the 

grandson of B. D. Benton sr.. head of the 

Jacksonville Film Service . . . Mrs. Shirley 

Gordon, WOMPI secretary to Carroll 

Ogburn, Warner Bros, branch manager, 

left her desk for a week of vacation 

Other vacationists 

travel through Florida . . . 

included W. A. "Bill" McClure, 

Universal manager, who left for North 

Carolina, and Joyce Malmborg, Allied 

Artists, who left on a downstate trip with 

her family. 

Edclberto Carrera and Mr. Gomez, both 

of Windsor Enterprises, made their first 

trip along Filmrow. They recently acquired 

the Ti-ail Theatre, Coral Gables, from 

Claughton Theatres of Miami . . . Charles 

Jordon, Howco Exchanges executive from 

Atlanta and Charlotte, came in for conferences 

with local exhibitors 

ing to the Columbia office 

. . . Return- 

from vacation 

trips were branch manager Ed McLaughlin, 

salesman Don Weidick and office clerk 

Sandra Abdullah. 

The name of Mrs. Mary Hart, former 

local WOMPI president, has been placed 





3een a favorite with theatre goers for 

over 15 years. Write today for complete de« 

tails. Be sure to give seating or ear capacity. 

HOLLYWOOD AMUSEMKNT CO. ., 

37S0 Ooklon St. * Skokic, Illinois 

VACUUM CLEANERS 

ROY SMITH CO. 

365 Park St. JocksonYJlla 

in official nomination for the presidency 

of WOMPI International, together with 

the name of Mrs. Lee Nickolaus, prominent 

New Orleans WOMPI. Other nominations 

for major WOMPI international 

offices include the names of Mrs. Anne 

Dillon, also a former local WOMPI president, 

and Marie Bcrglund, New Orleans, 

for the post of corresponding secretary. 

Sandra Smoot of MGM has been named 

chairman of the local WOMPI industry 

service committee, and Judy Carson, 20th- 

Pox, has replaced Peggy Poland as a 

WOMPI board member . Edith 

Sapp, a past president of the local WOMPI, 

has rejoined the group as a sustaining 

member . . . Special WOMPI birthday 

awards have been presented to Jackie 

Capps, MGM; Ida Belle Levey, United 

Artists, and Mrs. Iva Lowe, manager of 

the San Marco Ait Theatre. 

i 

i 

A large group of Hollywood celebrities 

is scheduled to arrive here for a oneafternoon 

stand in the Wolfson Baseball 

Park for a benefit softball game against 

the professional baseball players of the 

local Suns and the Columbus, Ohio, Jets 

of the International League. Proceeds will 

go to the Hollywood Entertainers League 

Charities. Members of the Hollywood softball 

squad include Pat Boone, Jack Palance, 

Hugh O'Brian, Annette and Phil 

Crosby, Harvey Lembeck, Deborah tGidgeti 

Walley, Gary Clark, Pat Junction) 

Gun- 

Woodall, Bob Fuller, Burt 

smoke i Reynolds, Frankie Avalon, Connie 

Stevens, Tommy Sands and Doug Mc- 

Clure. 

Al Hildreth. Empress manager, relieved 

Mrs. Iva Lowe, San Marco Art manager, 

while she subbed for Edna Edwards as 

secretary to Robert Heekin, Florida State 

Theatres district supervisor, while Edna 

vacationed . Powell, local Kent 

Theatres executive, and Mrs. Powell returned 

from a vacation spent in New York. 

MIAMI 

Just back at her desk at Wometco Enterprises 

is Dale Toemmes, secretary to 

president Mitchell Wolfson, following a 

month's vacation in Fontana Village in 

North Carolina. Miss Toemmes made the 

trip with her brother Walter, manager of 

the Coral Way Theatre, and his family. 

According to Miss Toemmes, latest reports 

from the traveling Mitchell Wolfsons are 

that they are in Vancouver and will visit 

briefly in San Francisco and Hot Springs, 

Ark., before going for the remainder of 

the summer and fall to their home in 

Asheville, N.C. 

When the Mitchell Wolfsons' son Mickey 

returns to college this fall, it will be to 

Johns Hopkins in Bologna, Italy. Accompanying 

him to Europe is his sister, Mrs. 

Frances Wolfson Waxenberg, who will remain 

on the continent .several weeks before 

returning to Miami . Goldberg 

of the Wometco booking department, 

will spend Labor Day weekend in Freepoint, 

Bahamas. 

Following the wedding of their daughter 

Sarah Jean to Paul Haggerty, Sonny 

Shepherd, Wometco executive, and his wit 

and their family went to Nassau, Baham^ 

for several weeks. There they were joini' 

by the Haggertys for a brief vacation. T> 

Shepherds' son Johnny, 14, who weigj 

around 100 pounds, caught an amberjac 

weighing some 60 poimds during the v 

cation. 

A new generation here will get its chan 

to see Dean Martin and Jerry Lewis 

a team. A bill consisting of their "Caddj 

and "Never Too Young," is due in ear 

September at the Riviera, Loew's 170 

Street, Circle, North Miami and Hollywo( 

theatres . Reed, manager of tl 

Riviera Theatre, and Joel Poss, manager 

the 170th Street Theatre, won cash priz, 

offered by Loew's Theatres for increasii, 

business in the first six months of tl: 

year. 

Local actors and actresses who ha 

been wondering whatever happened 

the made-in-Miami Flaming productio 

"Deadly Circle, " in which they worki' 

some time back, will find it has a m 

will 1 

released nationally in September by Mai 

son Distributing Corp. Much of the mo\ 

was filmed in the Coconut Grove stud 

of sculptor Sepy Dobronyl 

locally made film, "Once 

. . . Anoth' 

Upon a Coff 

House," is in the final stages. Jacqu 

Donnet goes to New York this weekei 

to complete musical scoring of the Fn' 

Berney production. 

Various scenic spots in Europe ai' 

Africa are on the vacation agenda of Ricf 

ard Wolfson, Wometco vice-president, ai' 

his wife when they leave within the ne 

Another Em-ope-boiu 

few days . . . 

Wometco employe is Margaret Trembla 

Sonny Shepherd's secretary. She will d! 

vote October to visiting well-known scei^ 

spots . . . The Shepherds wull leave ' 

about two weeks with daughter Sheri Lo 

for Buena Vista, Va., where she will ent 

Southern Seminary. 

Following the death last week of her sii 

ter Florence, Ethel Gubernick of Wome; 

co's personnel department left for Nei 

England. She will be away aroimd s: 

' 

weeks. 

Here for a brief business and vacaticf 

trip is E. M. Loew, Boston circuitma 

Loew also owns several theatres in tl 

South Florida area and he is coi 

ferring with his district manager, i 

Myerson. Mr. and Mrs. Myerson soon w< 

leave on a vacation trip on which tht 

will take their son Joel to New Orleai! 

to college. i 

Joe Kay. national sales manager fi| 

Filmvue Co. of New York, has amrounce 

completion of a brand new Go-to-Chur( 

trailer in full color with music to sell » 

$4.50; also a new series of color datei 

approximately 12 feet long for $2.25 eaci 

8"x10" ^1500 

,srJ 

ch«k with orderi 

THEATRICAL ADVERTISING CC 

NO C.O.D.i 2310 Can Detroit 1, Mick 

SE-4 BOXOFFICE August 31, 196

I and 

, and 

, the 

I 

' 

of 

I 

ist Texas Theatres 

iiilding in Longview 

ONGVIEW. TEX. — A 1.400-.si'al Uu'- 

a shopping center will be built 

B as soon as blueprints and construcdetails 

can be worked out, it was 

1 

lOunced by Sam E. Tanner, general 

lager of East Texas Theatres, which 

headquarters in Beaumont, 

ite of the construction will be 23 acres 

lalf-mile west of the Longview downn 

area and on the north side of High- 

' 

80. just west of Grace's creek bridge. 

big circuit bought the tract ten years 

with the plan of building thereon an 

isement and shopping center when 

iness conditions were right, 

onferring with Tanner here when the 

ouncement was released to the press 

e Robert Lugenbuhl of Jacksonville, 

rict manager in charge of East Texas 

atrcs operations, and D. L. Elliott, the 

uit's city manager here. The conference 

held in the Arlyne Theatre offices, 

anner said the new theatre will be of 

it modern construction with the finest 

ipment available and will feature the 

St innovations in theatre beauty, comdecor. 

'he circuit has operated theatres here 

more than 35 years, its present holdi 

being the Arlyne, an indoor theatre, 

River Road Drive-In. The circuit 

owns and operates the Crim and Kil- 

? Drive-In. Kilgore: Cozy, Gladewater: 

amount, Marshall, Strand, Henderson, 

«t11 as theatres in more than a dozen 

theast Texas counties. 

lUas MGM to Leave 

imrow in December 

lALLAS—The MGM exchange is leav- 

Filmrow. The local office of the dislUting 

company will move from 2013 

kson to the Tow-er Petroleum building, 

7 Elm, in December, according to Wiln 

F. Burke of the southwestern division 

ounting department, 

lurke noted: "In planning this move 

11 the company's 35-year-old address, 

eh dates back to 1929, oui- officials feel 

t these new offices will be better located 

the convenience of our customers and 

ir booking agents." 

ill local offices and personnel of MGM 

be quartered in the new offices. They 

lude the southwestern division sales of- 

Fred E. Hull jr., Dallas branch sales 

ce of Louis J, Weber, southwestern dion 

advertising, publicity and exploita- 

1 office of Tom W. Baldridge, and 

ke's accounting division. 

isco Earthquake Film 

Hollywood Museum 

1 Western Edition 

lOLLYWOOD — The award-winning 

>ese Are the Perils," a film on the San 

ncisco fire and earthquake and other 

norable events of the past 100 years, was 

nved by President Sol Lesser of the 

lywood Museum. Lesser accepted the 

;ion picture on behalf of the museum 

n Fred H. Merrill, president of the 101- 

r-old Fireman's Insurance Co. of San 

ncisco. Presentation of the picture to 

Hollywood Museum was arranged in San 

ncisco by financier Louis R. Lurie. 

Barton Acquires Cooper 

Oklahoma City IHouses 

LINCOLN, NEB.—The Barton interests of 

Oklahoma City have purchased the Midwest 

Theatre and office building and the 

Sooner Theatre in that city from the 

Cooper Foundation of Lincoln. 

The Barton family operates 18 drive-in 

and conventional theatres in the Oklahoma 

City area, plus real estate and financial 

enterprises. 

President E. N. Thompson, president of 

Cooper, said Barton would take over operation 

of the Midwest Theatre and building 

and the Sooner Theatre at once. 

This brings to eight the theatres sold 

or leased to others by Cooper Foundation 

since last January. One of the eight sold 

was leased back by Cooper for continued 

operation in Greeley. Colo. 

EIGHTH COOPER SALE 

Thompson said the Oklahoma City negotiations 

virtually completes the Cooper 

program for disposal of properties outside 

the "Golden Triangle," with possibly one 

or two exceptions. The triangle in which 

Cooper operates cinerama and conventional 

theatres covers Minneapolis, Omaha and 

Lincoln, Denver, Colorado Springs and 

Greeley. 

Barton took over the operation of the 

Midwest and Sooner on Friday morning, 

August 21 after the deal was consummated 

in Lincoln at 5:00 p.m. the previous day. 

The new manager of the Midwest is John 

Gilett, but the remaining staff will remain 

the same, and no changes are planned for 

the Sooner. 

FmST DOWNTOWN PROPERTY 

This makes Barton a downtown property 

owner for the first time. He owns several 

pieces of property in the Capitol Hill area 

of Oklahoma City and is active in the 

development of the United Founders 

Plaza, and is associated in the construction 

of a high rise apartment building at 

Northwest Fifth and Hudson, some five 

blocks from the downtown section. Barton 

felt the need of such an apartment building 

for the convenience of downtown w-orkers, 

which should take many cars off the 

streets, in the ever increasing flow of traffic 

in the downtown area. 

Barton stated that he was convinced that 

Oklahoma City should have an active 

downtown area, and hoped to be able to 

help to keep it that way. The theatre 

purchases were made in the name of Theatre 

Estates. Inc.. the holding company for 

the Barton Theatres w'hich includes two 

sons, Robert L. and Harold, and a daughter, 

Mrs. H. L. Combs. 

Barton said the Midwest would continue 

as a first-run theatre but bigger and better 

pictures will be selected. Much improvement 

is now being considered for 

both the Midwest and the office building. 

The Sooner Theatre has 800 seats and 

physical improvements are also scheduled 

for it. This theatre was operated by 'Warner 

Bros., for many years but has been 

operated by Cooper Foundation for the 

past several montlis as was the Midwest 

and Warner. Warner has been closed for 

a few months and has been sold and 

probably will never again be used as a 

theatre. 

Barton's first experience in the show 

business was at the small Cozy in Stroud, 

Okla. His first theatre in Oklahoma City 

was the Redskin which he opened in 1941. 

Barton said he purchased the downtown 

theatres in the belief that theatre business 

will become better than it has ever 

been but it will be different from the past. 

"Going to a motion picture theatre must be 

an event. It is becoming a semiluxury 

business," said Barton. 

The sale removes Cooper entirely from 

Oklahoma City. Sometime ago Cooper disposed 

of its downtown Cooper Theatre to 

Dr. and Mrs. L. A. Newcomb and their son 

Webb on a lease. The Newcombs got in 

the theatre picture several years ago when 

they erected the Lakeside Theatre, then 

almost out in the country and outside the 

city limits. It is now- surrounded by fine 

homes and business buildings and has been 

on a first-run policy for several years. 

REMODELED BY NEWCOMBS 

Next, they took over the Penn Theatre on 

North Pennsylvania avenue, remodeled it 

from top to bottom and from the front to 

the back and renamed it the Trend. It is 

now considered one of the finest art theatres 

in this part of the country and business 

is very good. After leasing the downtown 

Cooper, the Newcombs started a remodeling 

program, including "all new 

equipment." They plan to reopen the 

Cooper around September 9 with the Paramount 

70mm production, "Becket." 

Another downtown theatre formerly 

owned and operated by Cooper Foundation 

theatres, the Criterion, is now owned 

by Devarn Esper of Phoenix, Ariz. It 

started out with burlesque plus motion 

pictures and followed that policy for several 

months, then it changed to straight pictures, 

which lasted only a few weeks. It is 

now back in the burlesque business, but it 

may close at any time as the owner of the 

theatre is advertising all equipment for 

sale. 

Barton has tentative plans for another 

theatre in the Midw'est City section of 

town as do Charles and Maurice Ferris, 

who operated the Villa and recently opened 

the Cinema 70 Drive-In. Barton also has 

plans on the drawing board for a conventional 

theatre near his Northwest Drive- 

In at the United Founders Plaza and also 

has plans for another conventional and also 

another drive-in in the Capitol Hill section 

of town. 

Lmn^î^ 

8'' in" $1S00 

Per Thousand FOB D!l. 

X lU '•' (Minimum OriJer 1.000 • 

Check with Order- 


NO C.O.Ds 2310 Coss Dctfoit 1, Mich. 

COFFICE August 31, 1964 SW-1

. . Leon 

. . Buddy 

. . 

. . The 

. . The 

DALLAS 

. 

. 

Oympathy to Genevieve Koch, United 

Artists booker, on the death of her 

father Ira Dobbins Rimmer 

returned to work after a vacation, displaying 

a fine suntan which he received 

while fishing Abrahams, booker 

for the J. G. Long Theatres who has recovered 

from a lengthy illness, had his 

medics give him a checkover . . . Don 

Douglas, another recuperating patient, was 

back on the Row. 

Juanita and Forrest White of In-Dex 

Booking Service took in the horse and 

dog races at Denver over the weekend. 

and viewed the opera at Central City 

Betty Gibbs of AIP and her 

. 

husband 

Woody, former Universal booker, report 

the wedding of a son . . Sherry Cooper 

. 

quit at 20th-Fox to go back to school. 

The son of C. E. Davidson is a member 

of the Wynnewood Bal^k Little League 

taam which has entered the state championship 

Jimmy Gillespie, 20th-Fox 

. . . 

|CUT YOUR PREVUE 


Filmack's 

TEASERETTES 



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mechanics. 

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SALES & SERVICE CO. 

4207 Lownview Ave. Dolfas 27, Texos 

ACME PICTURES 

GfT OUR LIST 

FEATURES — SHORTS — EXPLOITATION 

1710 JACKSON ST.— Rl 8-3233 

DALLAS 1, TEXAS 

MODERN SALES & SERVICE INC. 

For all your theatre needs 

Authorized dealer for 

Century—R.C A.—Motiogroph—Mhcraft 

2200 Young StrMi, Dalloi, Taxoi 

publicist, spent a restful vacation at his 

home . . Lloyd Edwards of the 20th-Fox 

staff 

. 

here has moved to Memphis, where 

Buck 

he was promoted to manager 

Buchanan, Oklahoma booker 

. . . 

for Paramount, 

went to Hot Springs for a vacation 

on the lake there . . . Barbara Eden, 

who stars in "The NEW Interns," was 

making the local publicity rounds in behalf 

of the opening at the Palace September 

3. "Ride the Wild Sui-f," in which 

she also appears, opens a multiple run here 

September 10. 

SAN ANTONIO 

The HEB Food Stores sponsored a special 

"Back to School Movie Party" at the 

Texas Theatre Satui'day with the showing 

at 10 a.m. of "McHale's Navy" which 

opened a regular run dm'ing the next 

week. Some 2,500 tickets were offered 

free, one ticket per person while the supply 

lasted, in the school supply department 

of the food store chain. The food 

stores have sponsored a number of coloring 

contests in conjunction with the showing 

of films at local Cinema Arts theatres 

as well as offering discount coupons to 

see the films. 

Edna Word, cashier at the Majestic boxoffice 

for five years, who joined Interstate 

at the Broadway, suburban theatre, is being 

affectionately called "Mother Goose" 

by her fellow employes, friends and patrons 

at the Majestic. Mrs. Word has so much 

charm and personality that it is certainly 

a pleasui-e to purchase tickets from a lovely 

modern "Mother Goose." 

Tom Powers, city manager of the Cinema 

Arts Theatre, announced that every attendance 

record at the Texas Theatre was 

broken by "A Hard Day's Night." The only 

comparison would be the premiere showing 

of "Gone With the Wind" at the 

Texas in 1940. The film was held over for 

a second week. More than 20.000 persons 

paid to see the film in less than a week. 

If the special premiere of a week ago was 

counted it would exceed 26,000 persons, 

according to Powers. San Antonio newspapers 

were dubbing the city the Beatle 

capital of the U.S. . . . Lynn Kruger, manager 

of the downtown Majestic, had over 

600 employes of the Allied Van Lines and 

associated lines as guests to the showing 

of "Good Neighbor Sam" on the opening 

day of the film. There was an interesting 

display of moving vans and moving equipmezit 

in the lobby for several weeks prior 

to the showing, which was delayed several 

times because of holdovers of other films. 

EL PASO 

H well-behaved but squealing sellout 

crowd of teenagers sat through two 

morning performances of the Beatles" "A 

Hard Day's Night" Saturday il5i at the 

Capri Theatre. Manager Bill T. Bohling 

returned the picture for a week's run on 

the 26th , , . Hence W. Thaxton. new assistant 

at the Capri, was forced to resign 

due to illness, and is in serious condition. 

For those of you that would like to remember 

him with a cheerful card, his addi'js 

is room 311 Providence Hospital, 2»i 

North Oregon St., Zone 2 . . . John Pax x 

Interstate-Texas Consolidated city mi. 

ager, is also at the same hospital, aniis 

getting along nicely. 

Seldom do we venture south of le 

border, but in the personal appearand)! 

banjoist Eddie Peabody at the La Fii.a 

theatre-restaurant recently. we st 

couldn't resist the temptation to eny 

"the sweetest banjo music this side ji 

heaven." Peabody. who has appeared j- 

merous times on ABC's television netwii 

with the Lawrence Welk show, served n 

years in the U.S. Navy, has been an en - 

tainer for 44 years, and he has ,;( 

rounded out his 63rd birthday. 

Charles W. Moore, projectionist at J] 

Burke's Fiesta Drive-In Theatre on ie 

Mesa highway, was in Albuquerque on hiness 

... A 15-year-old Eastwood ''- 

School girl was struck and killed by 

of lightning while horseback ridin-j 

Gail, Tex. Karen Pearce, daughter of ,r 

and Mrs. Delmo Pearce, 9504 Desert His 

Lane, died instantly from the electrlil 

shock. Her cousin, Kenneth Gennett, |7 

who was riding with her, was knocked fihi 

his horse. The dead girl's parents arr 

owners of the Ascarate Drive-In and 

- 

theatres. She is also survived by a 

Nancy. 

HOUSTON 

The International Film Group, whh 

plans to open 30 art theatres in Te 

has opened its first one, the Art Cincia 

in the 'Village. The theatre does not 111 

popcorn, will have art exhibits, feate 

foreign art films and it has rear-scrn 

projection. Bill Moody is the princil 

owner and Prince John von Badenb^g 

is managing director . . . Joe Pasterrtc 

the MGM producer, was due in Hous^r 

curing September to look over his hd 

Hollywood .' 

holdings in this area . . . 

signer Jean Louis was here to discuss le 

wardrobe he designed for Sandra Deelr 

"I'd Rather Be Rich." i 

Charles Payne, managing director of le 

Windsor Cinerama, and his family w"e 

vacationing in Mexico . Electroncsion 

"Hamlet" will play in five theal-s 

in Houston, the Windsor. Bellaire. Gann 

Oaks. Oak 'Village and Santa Rosa; ue 

theatre in Pasadena, the Capitan. and e 

Broadway in Galveston . Metpolitan 

scheduled an extra early morn 

show on Thursday. Friday and Satuny 

at 10:45 a.m. of the Beatles' "A HJd 

Day's Night." 

Gregory Peck on 'Horse' Tour 

Frcm Eastern Edition 

PHILADELPHIA— Gregory Peck, stai^f 

"Behold a Pale Horse." was here to lauih 

a promotional tour after attending e 

world premiere of the Columbia Pictu;s 

release at the 'Victoria Theatre in I^ 

York. 

I 

Southwestern Theatre Equipment Co., In 

FAST • DEPENDABLE • SERVICE 

CAPITOL 2-94i1 

1702 Rusk Ava. Houiton 2, T« 

"W« Appr«dot« Yonr BmiIh— 

** 

Vour Complete Equipment and Supply Haute 

SW-2 BOXOFFICE Au.sust 31. l!-*

\^ n 

ROUSING ACTION DRAMA 

'The scenes in this film are realistic and blaze with 

action and excitement. This, of course, will please 

many a ticket buying fan." fum daily—My 29, 1954 

. ^.% 

HEMISPHERE 

IRWIN PIZOR 

PICTURES, INC 

KANE LYNN 

729 Seventh Avenue New York, NY. CI 5-6874 

DALLAS—OKLAHOMA CITY 

TexStote Pictures 

In 

I'rodiirlion 

"THE PILLAGERS" 

(OFFICE :: August 31, 1964 SW-3

. . Sebe 

. . George 

I 

I 

j 

OKLAHOMA CITY 

T A. "Smokey" Adams, who purchased 

the Franroy and Alamo theatres in 

Snyder a few years ago from J. G. Millirons, 

immediately closed the Pram-oy and 

opened the Alamo which at that time was 

closed. He converted the Franroy into a 

skating rink and did a landoffice busiiness 

for several months, but the roller 

skating business slumped this summer so 

he closed the skating rink and has remodeled 

it into a bowling alley, with six 

lanes, and planned a September opening. 

He is disappointed in the business at the 

Alamo and has booked no pictures after 

December and states that unless business 

picks up there, he may close it and re- 


O^^^ BIG MONEY 

i a screen game, 




seen a favorite with theatre goers for 


Be sure to give seating or car capacity. 

HOLLYWOOD AMUSEMENT CO. , 

3750 Ookton St. * Skokie, Illinois 

OUR CUSTOMERS' 

appreciate the prompt and efficient shop 

work they get at the Oklahoma Theatre 

Supply." 

"Your Complete Equipment Home" 

OKLAHOMA THEATRE SUPPLY CO. 

628 Wnt Grand OMahema City 

model it for another business. But he 

seemed optimistic when we talked with 

him due to bigger and better pictures. 

We are sorry at this late date to report 

the death of Hugh Bates, who operated 

the Pine Theatre in Tecumseh for many 

years before being forced to close it a 

few years ago. He died in a local hospital 

April 1 . . . Mrs. J. K. Cross, 90, mother of 

Mrs. M. T. Sands, died sometime ago in 

Clayton, Okla., with burial in Greenwood, 

Ark. Mr. and Mrs. Sands operated the Kiamichi 

Theatre, Clayton, for many years 

before selling to Bill Padgett last January. 

Sands has been mayor of Clayton 

several years. 

John M. Buffo, Liberty Theatre, Hartshorne, 

motored to Colorado recently with 

his wife and one of his sons. After a 

brief stay there they planned to drive to 

California and bring back their other son 

who has been spending the summer there. 

Seen on Filmrow recently were Virby 

Conley, Perryton, Tex.; Clint Applewhite 

and son Jerry, Carnegie, who just returned 

from California where they visited Clint's 

relatives: Denis Collier, 89er, Weatherford, 

accompanied his father Howard from 

Geary; E. B. Anderson, Norman; R. M. 

Downing, Collinsville; Mr. and Mrs. Bill 

Wilkinson, Bristow: L. E. Brewer, Pauls 

Valley; Frank Henry, Anadarko; Rhoda 

Cates, Selling, and L. A. White, Tech, 

Weatherford. 

O. L. "Smitty" Smith, who formerly 

operated the Alamo and Longhorn drivein 

theatres, Marlow, and Wayne Wallace, 

now operator of the Marlow theatres, were 

also on the Row . . . Bill Maddox, formerly 

with Universal here as a salesman and 

now in the same capacity out of New Orleans, 

he lives in Hattiesburg, Miss.) was 

I 

here spending part of a vacation with his 

family . Miller, Buena Vista, Dallas, 

was on the Row setting up bookings along 

the Row, and with any exhibitor whom he 

happened to run across . Gaughn, 

vice-president of theatre operations of 

Cooper Foundation Theatres, Lincoln, was 

also in town. 

Start BOXOFFICE coming . 

D 3 years for $10 (SAVE $5) 

n 2 years for $8 (SAVE $2) D 

1 

n PAYMENT ENCLOSED D SEND INVOICE 

THEATRE 

year for $5 

These rates for U.S., Canada, Pan-America only. Other countries: $10 a year. 



NAME 

POSITION 

BOXOFFICE — THE NATIONAL FILM 

825 Von Brunt Blvd., Konsos City, Mo. 64124 

WEEKLY 

Joy Houck to Build 

Texarkana Theatre 

From Southeast 

Edition 

TEXARKANA, ARK.—The first 

theire 

hi this area to be equipped for showig 

Cinerama, 35mm and 70mm features itto 

be constructed in the Sears-Bryce Oaklcn 

Center by Joy Houck. 

The veteran exhibitor, w'ho has the ly 

and Red River drive-ins here, announ>d 

that he has signed a contract with le 

Kitty Wells Corp. for construction of le 

theatre, which will be known as Joy's Otlawn 

Theatre. 

Houck said that all planning for le 

800-seater will be directed toward mahg 

it "the most modern in the South." 

Henry E. Soderquist New 

' 

Saenger Biloxi Manager 

From Southeast Edition 

BILOXI. MISS.—Henry E. Soderqst 

has been transferred here by Saenger T'- 

atres from Pensacola, Fla., to manage le 

Saenger Theatre on Reynoir street. Soc-- 

quist. 29, joined the Saenger circuit 3 

months ago and was assigned to Pensa(,a 

as assistant manager of a Saenger theae. 

Immediately after taking charge at le 

local Saenger, Soderquist organized a 

highly successful promotion to sell is 

opening of "How the West Was Won," ;- 

ranging for a parade featuring people I'd 

props from Six Gun Junction's old \(fet 

town. Can-can girls from Six Gun Ju:- 

tion entertained at intermission on opiing 

night and an old gun collection sd 

leather goods display in the lobby a{- 

mented the old west atmosphere. 

Soderquist and his wife Betty have fli 

children, two boys and two girls, and hfe 

established residence here. 

Council Bluffs Broadway 

j 

Leased to Food Company 

From North Central Edition 

LINCOLN, NEB.—Leasnig of the Cofcil 

Bluffs, Iowa, Broadway Theatre o 

King's Food Host U.S.A. has been ."- 

nounced by Cooper Foundation, which J,s 

headquarters here. The lease is for fe 

years and dui-ing that time King's ^11 

purchase the property outright. The thtre 

has been closed since January 1959 

Larry Price, president of the food fill 

announced that a new restaurant faci'y 

Plan Comic Chiller! 

From Western Edition 

HOLLYWOOD — Lasky-Monka 

will be constructed on the theatre s'-, 

which is on the town's main street. ' 

E. N. Thompson, president of Coo,*r 

Foundation, said that the transaction vs 

another step in Cooper's program to lee 

or sell all its theatres outside the Golcii 

Triangle composed of Minneapolis, Miii 

Omaha and Lincoln in Nebraska and Diver, 

Colorado Springs and Greeley in Corado. 

Pi-odi'- 

tions is huddling a distribution deal i 

"Cannibal Orgy or the Maddest Story E r 

Told" with International Art Films. 1- 

feature, set to begin filming the end of ts 

month, is the first in a scries of comechorror 

epics to be produced by the d", 

which plans diffeient distribution on eai 

of eight pictures on their 1964-65 schedu'. 

SW-4 BOXOFFICE August 31, ISl

ooper Sells Two 

Barton Circuit 

LINCOLN -— Tlic Barton interests of 

:lahoma City have purchased the Midist 

Theatre and office building and the 

oner Theatre in that city from the 

loper Foundation of Lincoln. 

The Barton family operates 18 drive-in 

d conventional theatres in the Oklaima 

City area, plus real estate and fincial 

enterprises. 

President E. N. Thompson, president of 

)Oper. said Barton would take over opation 

of the Midwest Theatre and buildg 

and the Sooner Theatre at once. 

This brings to eight the theatres sold 

leased to others by Cooper Foundation 

ice last January. One of the eight sold 

IS leased back by Cooper for continued 

leration in Greeley. Colo. 

Thompson said the Oklahoma City neitiations 

virtually completes the Cooper 

•ogram for disposal of properties outside 

le "Golden Triangle." with possibly one 

two exceptions. The triangle in which 

ooper operates cinerama and conventional 

leatres covers Minneapolis, Omaha and 

incoln. Denver. Colorado Springs and 

reeley. 

ervices Held in Omaha 

"or 

Clarence Emerson 

OMAHA—Services were held last week 

)r Clarence William "Ted" Emerson, vetran 

theatre manager of Omaha and one 

f the city's leading promoters of civic 

rejects. 

Emerson. 72. who died at his home, had 

een in the movie industry more than 30 

ears. He retired in 1955 after 15 years 

•ith the Tri-States Theatre Corp. Dur- 

:ig that time he managed the Orpheum. 

)maha and Paramount theatres and at 

ne time was Tri-States advertising manger. 

He was an ardent worker in community 

ctivities. one of the planners of the Gollen 

Spike Days in 1939—a project which 

lained nationwide recognition in the pronotion 

of the premiere of the movie. 

Union Pacific." 

As one of the guiding figures in the 

)rogram. he was instrumental in developng 

the event into a gigantic civic celejration 

which formed a pattern for simiar 

projects over the country. Entire 

ilocks were masked with false fronts 

lepicting early pioneer days, thousands 

)f men, women and children were dressed 

n frontier costumes and the premiere of 

;he picture found the area clogged with 

;elebrators who had entered into the spirit 

jf the occasion. 

Among the survivors are his wife Madeine: 

son James. Bethesda, Md.: a daughter. 

Mrs. Kathleen Castleton. Portland. Ore.: 

a brother, Adrian, Chanute, Kas,, and ten 

grandchildren. 

Roy Metcalfe Succeeds Neal Houtz 

As Three-State Allied President 

DES MOINES— Allied 

atre Owners of 

Independent The- 

Iowa. Nebraska and South 

Dakota met at the Varsity Theatre here 

Tuesday '2b and elected Roy Metcalfe of 

< 

Cedar Rapids as president to replace Neal 

Houtz. who resigned following a busine.ss 

move to Ohio, where he is associated with 

the Armstrong circuit at Defiance. 

The Allied group also took steps to 

streamline its organization and passed a 

resolution to bring daylight savings time to 

a vote of the people. 

Metcalfe, who owns the New World Playhouse 

and Times Theatre in Cedar Rapids, 

was elected by unanimous vote of the threestate 

Allied board. In his acceptance 

speech, he said he promised no miracles 

"because there are no miracles in this business, 

but it is through slow, persistent 

pressure that we will get things done." 

Metcalfe drew a big hand when he pledged 

an unrelenting fight to "keep the small 

town theatres going." 

Metcalfe said the board should concentrate 

on working through committees. 

There will be no hurried decisions and all 

major questions will be put before the 

board. He added that the Allied group will 

consider the problems of each individual 

exhibitor, "and if we can't get any place 

in Des Moines, we'll take the problems to 

New York." 

I^V^^H

South 

World's Second Cinerama Drive-In 

To Be Built by Ted Mann Circuit 

MINNEAPOLIS — Barely stopping for 

breath after the successful August 7 opening 

of his Southtown Theatre. Mill City 

showman Ted Mann has announced plans 

for another theatre project to be constructed 

in the city's subui'bs. 

Last week Mann described to the Bloomington 

Minneapolis suburbs' city 

I 

council plans for a Cinerama drive-in to 

be located at the northwest corner of 

France avenue and Highway 494. Mann, 

who successfully asked the council to revise 

its theatre ordinance to make the 

new drive-in possible, told councilmen his 

would be one of two Cinerama drive-ins 

in the world. The council voted unanimously 

to strike from the ordinance a sec- 


to gel in the 

BIG MONEY 




it is without equol. It has 


over 15 years. Write todoy for complete details. 



3750 Ookton St. • Skokic, Illinois 

H 

U

', 

Iguana" 

1 wk 

I wk 

; was 

, 

Mad 

as 

11 275s in Omaha 

Beatles, Iguana' 

.AAHA—Grosses at Omalia's ftrst-iun 

tres gave further indication of the 

phy condition of the movie business 

lis sector. For example, "The Night of 

opened at the State Theand 

rolled up nearly triple-average 

•es and a string of holdovers all did 

age or plus business. "It's a Mad, Mad, 

World" zoomed in its 21st week 

he Indian Hills and the third-week 

ings of "The NEW Interns" at the 

iha and "Good Neighbor Sam" at the 

leum drew good audiences. All in all. 

patronage in Omaha movie emporiimis 

the quality of the product have created 

finite glow of optimism—and the feelis 

also being noted in the outlying 

s of this territory. 


ro|_A Hard Day's Night (UA) 275 

•r—West Side Story (UA), rorun 175 

It's Hills— o Mod, Mod, Mod, Mod World 

., 

\-Cncrama). 21st wk 350 

10—The NEW Interns (Col), 3rd wk 100 

urn—Good Neighbor Som (Col), 3rd wk 120 

-The Night ot the Iguono (MGM) 275 

d World' Neighborhood Run 

ks Two Milwaukee Houses 

ILWAUKEE — "Mad World." after 

ing the best grosses downtown for an 

iided run, now is duplicating its success 

lie neighborhood houses. At the Point, 

lalked up 300 for the second week and 

at the Capitol Court. "The Unsinkable 

ly Brown" also continued to pack 'em 

It the Towne for the seventh week, 

ling off at a lofty 250. "Bikini Beach" 

he neighborhood Oasis, Villa. Avalon, 

lite, 41-Twin, Tower, Mojeska and 

idise, was reported as averaging out 

y good." 

3l Court, Point— It's o Mod, Mod, Mod, Mod 

irld (UA-Cineromol, rerun, 2nd wk 295 

10 Uptown The Foil ot the Romon Empire 

iro), 3rd wk 200 

no 11—633 Squadron (UA) 100 

er— Murder She Said (MGM); Murder of the 

Hop (MGM), reruns 1 25 

oir, Poloce The Patsy (Para); Return to the 

Id (SR), 2nd wk 1 00 

iide— Mornie (Univ) 175 

gate Circus World (Bronston-Cineroma), 

50 

d—Oklohoma! (20th-Fox), reissue, 2nd wk. ..125 

I— Block Like Me (Confl), rerun 125 

—The Unsinkoble Molly Brown (MGM), 

250 

er—The NEW Interns (Col) 1 25 

1 'O 

jterday' Clings to Peak 

Minneapolis List 

INNEAPOLIS — Double-average busireported 

for the Gopher's secweek 

of "Yesterday, Today and Torow 

" 

the Embassy picture again 

led the Mill City honors list. "The 

inkable Molly Brown" enjoyed another 

week at the Century with 160 per cent 

"How the West Was Won" was 140 

he Cooper. 

emy— Bccket (Para), 5th wk 90 

jry—The Unsinkable Molly Brown (MGM), 

wk 160 

1 

er— How the West Was Won (MGM-Cineno), 

76th wk 

er Yesterdoy, Today ond Tomorrow (Emssy), 

2nd wk 200 

—Honeymoon Hotel (MGM) 100 

>—A Shot in the Dork (UA), 6th wk 120 

eum— A Hard Day's Night (UA), 3rd wk 90 

ouis Pork Mediterranean Holiday (Cont'I) ...120 

—The NEW Interns (Col), 2nd wk 130 

d—The Night ot the Iguana (MGM), 

rhe Sons of Katie Elder," a Paramount 

ase, is based on an original story by 

liam Wright. 

Former Milwaukee Theatre Pianist 

Returns as World Famous Composer 

— Composer-conductor 

MILWAUKEE 

Heinz Roemheld, a fonrier theatre pianist, 

returned to his native Milwaukee recently 

on his way to the Peninsula Music Festival 

in Fish Creek, where he was scheduled 

to be present at a premiere performance 

of his latest symphonic composition, 

"Serenade to a Ballerina." 

Reconstructing his entry in show 

business some 59 years ago. Heinz 

said, "I began profe.ssionally right here in 

Milwaukee, playing four-handed piano 

selections with my mother. I was dressed 

in a Little Lord Fauntleroy suit. We played 

at one of mother's clubs. Father taught 

three-fifths of the pharmacists in the state 

at Marquette University in the old days." 

He said Oscar Renncbohm < former governor 

and Madison drug operator i called 

dad "Old Short Course Roemheld." 

Heinz said at that time, "I was 16, 

and the youngest piano graduate at the 

Wisconsin College of Music, but I had already 

gotten involved in the movie business. 

When I was 12, I was pianist at the 

old Majestic Theatre. 

"I met Carl Laemmle, who later founded 

and developed the Universal movie theatre 

MILWAUKEE 

pat Halloran. Variety Club chief barker 

and branch manager for Universal 

here, announced the forthcoming 15th annual 

golf outing for Monday, September 

14, at the Brynwood Country Club. Your 

$12.50 includes golf, dinner, the festivities 

and a crack at all those door prizes. 

Fred Florence. Mescop Theatre, is in 

charge of the golf matches. Tickets may 

be secured from Variety Club headquarters 

at 1036 West Wells St. by phoning 

the club's executive secretary Hugo 

Vogel. BR 1-6689. or Morey Anderson of 

Independent Films, BR 3-6922. This is the 

one event of the year where everybody 

relaxes, says Pat. 

Southgate Shopping Center is celebrating 

its 13th anniversary. To help things 

along, the management picked up the tab 

for free cartoon movies at the new Southgate—two 

performances. Free tickets were 

available at every Southgate store. Two 

prominent orchestras were hired to play 

until midnight. 

The Norwegian sailing ship Christian 

Radich. which was featured in the film 

"Windjammer." anchored at the lakefront 

here and was opened to the public. Thousands 

lined the dock to board the unique 

vessel at 50 cents each. The captain and 

crew were feted at a reception in their 

honor at the Milwaukee Athletic club. 

Racine's Bill Bindel, manager of the 

Venetian Theatre, and Jim Jankowski, 

manager of the Rialto Theatre, had two interesting 

days. On one day in particular, 

both houses on the same block, only 

a few doors apart, had the Main street 

people buzzing. Bindel had the S & H Special 

Dragster in front of the Venetian promoting 

"Bikini Beach" and in addition, a 

couple of gals dressed in swim suits. Over 

at the Rialto, tickets went on sale at 11 

chain. He sent me here to open the Alhambra 

in 1923. When talkies began coming 

in about 1926, I was sent to the Rialto 

in Washington, D. C. 

"After two years there. I was made manager 

of Universal theatres in Berlin. Germany. 

I hired the Berlin symphony 

orchestra for Sunday moi'ning concerts in 

our theatres and conducted those performances 

for three years." 

When he saw the spirit of anti-Semitism 

rising. Heinz said he went back to Hollywood. 

"That was in 1931 and I am the 

oldest movie composer, in point of service, 

in the business. Others are older, but I 

started younger." 

In the ensuing years Roemheld has 

scored and conducted musical backgrounds 

for more than 300 movies. His arrangements 

for the 1943 hits, "Yankee Doodle 

Dandy," won him an Oscar. The theme 

"Ruby" and other films which are on late, 

Jennifer Jones vehicle entitled "Ruby Gentry," 

has become a classic. Royalties from 

"Ruby" and other films which are on late, 

late, late shows have enabled him to travel 

all over the world, Roemheld said. However, 

he was happy to return to Milwaukee. 

a.m. for the Beatles' "A Hard Day's Night," 

which opened at the Rialto Wednesday i26i. 

However, kids. < mostly teenage girls) began 

congregating to stand in line at 6 a.m. 

Many of them brought sandwiches and 

Cokes to "hold them up" while waiting their 

turn at the boxoffice. as they eventually 

were lined up down the street and around 

the block. To help reduce the line, the boxoffices 

at both theatres were opened. 

Select Four More Films 

For N.Y. Film Festival 

From Eastern Edition 

NEW YORK—Richard Roud. program 

director of the second New York Film 

Festival, has selected four more foreign 

films to be exhibited at Lincoln Center's 

Philharmonic Hall September 14-26, making 

a total of 11 pictures set so far out of 

the 25 scheduled to be shown during the 

two-week period. 

The new selections are Luis Bunuel's 

"Diary of a Chambermaid." starring 

Jeanne Moreau in the role which won her 

"best actress" award at the recent Karlovy-Vary 

Film Festival; Satyajit Ray's 

"Mahanagar." the Indian film which won 

the Silver Bear for "best direction" at this 

year's Berlin Film Festival; Andrzej 

Munk's "Passenger," winner of the international 

Film Critics Award at Cannes, the 

last film made by the Polish director, and 

Abel Gance's "Cyrano and D'Artagnan." 

based on the Rostand play. "C.vrano de 

Bergerac," which stars Jose Ferrer. Jean- 

Pierre Cassel, Sylva Koscina and Dalhia 

Lavi. 

Previously announced for the New York 

Festival were Max E. Youngstein's "Fail 

Safe." made in New York City for Columbia 

Pictures release; the Russian film. 

"Hamlet." the British "King and Country," 

starring Dirk Bogarde: the Italian "Hands 

Over the City," the Swedish "To Love," 

the French "Band of Outsiders" and the 

Japariese "The Taira Clan." 

COFFICE August 31, 1964 NC-3

. . The 

. . Interest 

. . . Russell 

. . Exhibitors 

. . Don 

. . Joella 

. . Leonard 

. . Charlie 

] 

OMAHA 

pritz and Cliff Largen, who established 

a big business at Creighton, making 

light and sound equipment for the motion 

picture industry, are now making pressure 

cookers for the ABC Vending Corp. The 

Largens are doubling the capacity of their 

plant . Sutherland Theatre at 

Sutherland, Iowa, reopened last week after 

being closed for years. The Sutherland is 

a community project and has been completely 

remodeled . 

is strong 

in Omaha for the showing of "Hamlet," 

Richard Burton version by Electronovision, 

at the Orpheum Theatre September 23, 24 

and at this early date indications are that 

the offering will be a success. 

From many channels come reports that 

are extremely encouraging to the motion 

picture industry in this area. Grosses in 

the metropolitan area, both for conventional 

and drive-in situations, have been 

unusually good for this time of the year. 

Salesmen report that businessmen in the 

northern section of Nebraska and southern 

part of South Dakota generally are optimistic. 

Rains have been good in many 

areas, although there are sections that 

have suffered damaging blows by drouth; 

but there are a large number of businessmen 

and theatre owners who maintain that 

in the past 30 days business has increased 

25 per cent. 

Rawley Connell, who has the drive-in at 

Bassett, has been pushing repairs on his 

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screen. It was blown down in a recent 

storm but he expects to have it back in 

operation this week . 

Vickers, 

who has the Maple Theatre at Mapleton. 

Iowa, has installed new seats in the balcony 

. Gibson, exhibitor at Springview, 

will reopen his Niobrara Theatre this 

week. 

A. G. "Tidy" Miller of Atkinson, the 

dean of motion picture exhibitors in Nebraska, 

has completed a repainting and recarpeting 

project on the Miller Theatre 

Swanson, manager of the community 

theatre at Wausa, has finished a 

decorating job . Leise, Randolph 

exhibitor who has been ill recently, 

is now up and around and reports he's feeling 

fit as a fiddle . . . Harman Grunke, who 

has the drive-in theatres at O'Neill and 

Valentine, had two strenuous weeks serving 

as a captain in the Nebraska National 

Guard at Camp Ripley, Minn. 

Johnny Matis, manager of Ralph Blank's 

Admiral Theatre, has some interesting observations 

after the first week of the 

Beatles' picture, "A Hard Days Night": 

Fully 95 per cent of the customers are in 

the 8-to-14 age group: the movie played 

simultaneously at the Blank Chief Theatre 

and Skyview Drive-In but the reception 

was nearly as strong at the drive-in, which 

caused speculation that Beatle fans were 

not able to make their screams as effective. 

C. E. Bradshaw. who has the Hipp Theatre 

and a drive-in at Gregory, S.D., is 

batching while his wife is visiting relatives 

in "Wisconsin . Cohen, Omahan 

whose dad is Columbia salesman for this 

territory, is with the Columbia publicity 

staff and was fortunate to have business 

engagements at Atlantic City while the 

Democratic convention was in progress 

on the Row included Sid 

Metcalf, Nebraska City; Al Haals, Harlan; 

S. J. Backer, Harlan: Arnold Johnson, 

Onawa, and Phil Lannon, "West Point. 

Mary Jo and Debbie Brehm, the 

daughters of Russell Brehm of Lincoln, 

showed four quarter horses at the Omaha 

Charity Horse Show, one of the top such 

events in the Midlands, and walked off 

with four ribbons. Russell is head of the 

Center Drive-In Corp. which has theatres 

in Omaha and Lincoln. 

Start BOXOFFICE coming . . 

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POSITION 

BOXOFFICE - THE NATIONAL FILM WEEKLY 

825 Von Brunt Bird., Kama* City, Mo. 64124 

LINCOLN 

^Vo real-life romances are in the i- 

mediate future for Dan Planam 

manager of the 84th and O Drive-In. 

is' 

son Dan jr., back home after Navy ,~. 

vice, and his fiancee Diane Niper )f 

Bridgeport, Conn., have set their wedcg 

for October 10, then on January 13 ,. 

other son Richard will marry Connie 1-. 

son of Lincoln. Dan and his family h^ 

to get to Bridgeport for the October wj. 

ding; the January one is set for Linca 

Dan jr., who served on an atomic simarine 

and destroyer during four ye-s 

of service, started a civilian job Augit 

24 at the Hallam nuclear and conventicij 

steam power plant near Lincoln, a facLy 

operated by Consumers Public Power i

I 

1 Cleveland's 

Landau) 

'xcellent Business 

"hroughout Detroit 

|DETROIT Thr outlying theatres coniiue 

to lead the lively boxoffice parade. 

jth the second week of "A Shot in the 

[irk" at the Mercury well in the lead, 

illowed by the Mai Kai with the sixth 

I'ek of "What a Way to Go!" Tops among 

|e downtown houses was the Palms, which 

lowed "The Long Ships" for a third 

i-ek. as every first-run theatre did better 

Ian average. 


,3ms The Unsinkoble Molly Brown 

MGM), 6th wk 160 

j

So 

. . Victor 

. . Max 

. . 

CLEVELAND 

ganford and Selma Leavitt of the Washington 

circuit celebrated their 25th 

wedding anniversary August 20. About 30 

to 40 of their friends gave them a beautiful 

surprise party at the Executive Club on 

Chagrin boulevard, and two unique gifts 

two putters, each initialed S.F., with sterling 

silver heads, each a beautiful example 

of the jeweler's art. 

Boat news: The Lorain Theatre was to 

present a porpoise class boat Thursday 

(271 to some lucky patron as a prize in 

an attendance-boosting contest. The winner 

was the person having the most ticket 

stubs on file at the theatre—more than 

10,000 were accumulated in the contest. 

The name of the winner was not available 

at this writing. 

More boat stuff: That brave little ship 

Between the Acts has come back from Killarney 

after a two-week cruise. Skipper 

was our (Boxofficei field man and Universal 

salesman Jack Lewis. And it's Killarney. 

Ont., not Ireland! He went from 

Cleveland on Lake Erie past Detroit through 

Lake St. Clair and up into Lake Hui-on. 

He covered the north shore from Penetanguishene 

on Georgian Bay to the western 

end of Manitoulin Island, where 3,000 Indians 

live. At Port Huron, he saw "The 

World of Henry Orient." and at Little 

Current on Manitoulin he saw "The L- 

" 

Shaped Room. are "the woods" becoming 

sophisticated. 

Patricia Varkle, daughter of Ted Levy of 

Buena Vista, on vacation from Goucher 

College at Baltimore, has been doing her 

"girl Friday" bit at 20th-Fox this summer. 

She was looking forward to early October 

when she goes back to Baltimore . . . 

Hazel Mark, long with National Screen, re- 

! a screen game, 



if is without equo4. It has 





37S0 Ookton St. • Skokic, Illinois 

THE BIG COMBINATIONS 

COME FROM 

AHisd Film Exchange Imperial Pictures 

210* Poyn* Ave. 

Cleveland, Ohio. 

West Side Drive-In, then on his own at th 

Charlite Celebrity Room where he worke 

as manager, produced the shows, includin! 

programs of Greek folk dancing. He 

tired when NSS 

; 

moved its headquarters to married to Marie Delaney, 22, of Clevel 

Cincinnati. She has made a lot of nice land and a graduate of Lomdes Hig^ 

trips since then; is at present in Port School. They have two children, daughte 

Huron. Mich., and is planning a 25.000- Marie, 2, and John jr., 3, and a practicin. 

mile journey later this year . . . Visitors drummer. 

on Filmrow included Ralph Russell, the 

Palace at Canton; Steven Foster and Joe 

Schagrin of Foster Theatres at Youngstown, 

and Julian Knight Findlay. COLUMBUS 

We've had a lot of stars in Cleveland 

lately. First was the Christian Radich, ôrris Schwartz, manager of the Paril 

Norse training ship and star of the beautiful 

film "Windjammer." Gloria Swanson immoral movie, had his case continued t; 

art house, charged with showing a/, 

made TV appearances here on KYW-TV. September 1 in municipal court after post! 

She's being described as having been so ing $500 bond. Schwartz was arrested b 

busy at so many things for so many years vice squadmen who viewed about 30 min 

that she's only now finding time to develop utes of the feature. "Mood Models" . 

another talent she knows she has—extrasensory 

perception. She has talked of Brown" 

Loew's Ohio held "The Unsinkable Moll. 

it 

for a foui-th week and Northlanv 

over TV and in interviews. Later six utterly 

lovely creatures spent a day here a second week. 

Cinema held "Good Neighbor Sam" fo' 

promoting the Allen's film, "A House Is 

Not a Home." Ross Hunter and 

Taina Elg, 

his entourage 

will be written about 

screen dancer seen in a nam 

ber of MGM 

in a later 

musicals, will appear in per 

story. 

son with Denise Darcel and Stuart Da' 

mon in "Can-Can" in the Kenley Player^ 

Latest plans for Loew's Ohio and State 

final summer stage production, openin; 

Theatres are to have them retain their September 8 at Veterans Memorial. 

individual entrances. Earlier talk said the 

two lobbies would be combined William 

as one. 

Knepper, head of the under 

"Mary Poppins" will open the Ohio October 

29 or 30 and was that 

ground parking commission, announcec 

to have been 

the 

sponsored 

by the Variety 

State House underground park; 

ing 

Tent 6, but the new 

garage will be opened between Novem: 

date brings the opening 

ber 1 

too near that 

and 15. The 

of 

1,200-car facility is lo 

the other film to be sponsored 

cated in 

by the 

Capitol Square, bordering Loew'i 

club, so they're passing 

Ohio, 

up "Mary" RKO Grand in 

and Hartman theatre; 

favor of "My Pair Lady." 

and near RKO Palace. 

Cleveland has lost three older members 

The many Columbus show busine.v 

of the theatrical 

friends of 

union group Mrs. 

in the 

Lydia 

last 

Wilson Boda, forme:, 

week or so. Richard J. Mooney 

manager of 

of 17820 

the Hartman legitimate the-; 

East Park atre, 

Drive retired a couple 

mourned 

of years 

her death. Mrs. Boda, wh(! 

ago after years spent 

retired last 

with the Ohio year, 

since 

died at 79 in Mount Carv 

1943. He is survived by 

mel 

a wife 

Hospital 

and son 

where she had been a patiein 

. 

Bob Bial, who since 

with his 

suffering 

brother Matt a stroke 

had 

July 23. Mrs. Bodi. 

a theatrical sign was 

painting 

associated 

business 

with her 

for 

late husbanc 

many years in the Film 

Robert in 

building, 

the operation 

died in 

of the Hartman; 

Florida last week. His 

She took 

brother 

over sole 

survives 

direction in 1958, following 

his 

him . Wellman was an 

death. 

attorney 

and for years was secretary of the operators 

union. He Springfield, 

The Liberty, 

also 

Ohio's, last in-| 

worked as a projectionist 

and was with Arnold 

dependent theatre and one of the city's 

Gates, now manager 

oldest houses, 

of 

closed its 

Loew's State, 

doors 

at Loew's 

August llj 

Granada 

Closing of 

for some 

the Liberty 

years. Wellman leaves Springfielc 

died in Florida 

with 

and 

three film 

was buried 

theatres. 

in Cleveland Known as the; 

last week. 

Victoria when it opened at the time ol 

Jean Brown, daughter 

World 

of Dorsey Brown War I, the Liberty was first operated 

of MGM, has just been 

by the late 

graduated by 

Ed Helman. who 

St. 

sold the house 

John's Hospital 

to 

so recently 

John 

that the ink 

Gregory. William Settos is 

was opci 

scarcely dry on her 

ator 

state 

at 

board 

the 

license. She 

time of the closing. 

is interested in pediatrics and will probably 

Rudolph H. 

specialize 

Purger, 75, 

in this branch . . . Bob 

who was director' 

of pit 

Blitz, salesman 

orchestras at the 

at 

old 

Columbia, 

B. F. Keith' 

and family 

Theatre 

returned from 

and later 

vacation 

at the 

at East Harbor 

RKO Palace 

at 

Sandusky 

died in 

. and 

Grant Hospital here. 

Dorothy Mink, 

Purger. known: 

Palace, 

Cleveland, 

to everyone 

were 

as 

looking forward 

"Rudy." was a child 

to a 

prodigy 

visit by their son 

on 

Alan, 

the violin 

Gloria 

and also 

(Mrs. 

played th^ 

Alan) 

clarinet. 

and Alan's son When Douglas 

the vaudeville 

who'll be 

era ended,i 

2 years 

he 

old at Christmastime. 

became elevator 

Alan went 

operator at the old 

to school 

in Cleveland 

Columbus Citizen 

but is now building 

working 

and later at 

in Chicago, 

as director 

University Hospital. 

of sales and promotion 

He is survived by his 

of 

Smash son 

Records, 

John 

a 

and 

subsidiary 

daughter Marie . . . Screen 

of Mercury. 

star Van Johnson is appearing in person, 

John Pappadakis is the 

as 

night 

the star of 

man 

the 

at 

Kenley Players' production 

of 

the Cinema Theatre at Southgatc, and "A 

assistant 

to Victor Gattuso, manager. John 

Thousand Clowns" at Veteran.^ 

Memorial the week of August 25. 

has been a theatre buff since high school. 

In recent years he has worked with Jack "Behold a Pale Horse," a Columbia release, 

was filmed principally in the French 

Silverthorne at the Hippodrome, for Associated 

Theatres in Youngstown at the Pyrenees. 

ME-2 BOXOFFICE August 31, 1964

. . The 

. . Warners 

/rt Shreffler Takes Over 

Eielby Castamba Theatre 

•;''TBY. OHIO — Alt Shiofflcr has 

\or the Castamba Thcatic from 

- line circuit, which had operated the 

sjaiion since 1937. Shreffler himself has 

li'n associated with the Castamba since 

1(2, when his father, the late Halmer D. 

^reffler, was manager. Art has been man- 

;r since 1956. 

Jpon assuming independent control of 

; theatre. Shreffler asked for the co- 

•ration of Shelby parents and children 

make the Castamba a good place to 

joy movies, rather than a center for 

idalism and discipline problems. "The 

atre belongs in Shelby," he said, adding 

it benefit showings can be arranged for 

y groups wishing to raise money. 

arrolhon, Ohio, House 

eopened by Bud Weals 

CARROLTON, OHIO— After minor relirs, 

the Carrollton 700-seat Virginia 

jieatre has been reopened by Horace 

lud" Weals. Carrollton druggist, with 

)bert Tilton of Cadiz as manager. Tilton 

also manager of the Cadiz Theatre. 

The Virginia, the only theatre in this 

ea equipped with widescreen and CineaScopc 

projection facilities, has been 

)sed since Oct. 12, 1963. 

Weals is owner of McElroy's Drug Store, 

lich he purchased from Harold B. Mercy 

Jan. 1. 1963. He and his wife Jackie 

id two sons, Butch, 14, and Rich, 11, rele 

on Carrollton Route 2. 

arrell Bowers Admits 

heft at Lima Drive-In 

LIMA, OHIO—Darrell Bowers, a former 

iploye of the Lima Drive-In, was bound 

the Allen County grand jury after enterg 

a written plea of guilty to an embezzleent 

charge in municipal court. He is 

larged with taking $505.03 from the drive- 

He was returned here from Dallas, Tex., 

ter being arrested by police there on a 

:al warrant. His bond was set at $5,000. 

an Wert Theatre Manager 

ormer City Policeman 

VAN WERT, OHIO—Leonard D. Conn, 

10 retired as a local policeman in 1961, 

is been appointed manager of Schine's 

m Wert Theatre, according to Fred Mc- 

;e. the circuit's district manager. Conn 

places Lloyd Craven, who had resigned. 

In another change at the theatre, Terry 

ipsley replaced Paul Dougal as projecinist. 

CINCINNATI 

There is a possibility that the motion picture 

industry may top its long career 

in the entertainment field with one of the 

most successful summer seasons that this 

area has ever had. The variety of better 

product, good promotions and ideal weather 

conditions have aroused interest among an 

increasing number of movie patrons during 

this summer season. Provided the 

weather is agreeable, area houses should 

end the .season during the Labor Day week 

with a loud bang at the boxoffices. The 

suburban Ambassador, which is playing a 

"Carpetbaggers" successful run, has 

opened up additional parking facilities to 

care for its patrons. 

Art film buffs should be grateful to 

Edward Salzberg for bringing to their attention 

the number of distinguished films 

at the art Guild . Hennegan Co., 

outstanding in its art work for some of the 

major film companies, has been promoting 

"Mad. Mad, Mad, Mad World" by sending 

a huge colored poster to all of its customers, 

a pictorial silent boost for the film during 

its area subrun . . . Organizations constantly 

scrambling to acquire monies for 

charitable enterprises will be missing a big 

bet unless they take advantage of "Hamlet." 

which is to be shown locally at the 

RKO Albee, Grand and International 70 

during its two-day run next month. 

Jean Louis, one of the world's foremost 

fashion designers, was here to promote 

"I'd Rather Be Rich," which opened at 

Keiths August 27. Louis's schedule was 

crowded with appearances at radio-TV 

studios, meetings with interested fashion 

leaders and department store fashion managers 

and a well-appointed luncheon attended 

by the press and entertainment 

personalities. 

Filmrow greeted several visitors this 

week. Among those noted were Stanley 

Adleman, vice-president. States Film Services; 

exhibitors Floyd Morrow, Orlando, 

Pla.: Charles Scott, Vevay, Ind; Kentuckians 

Gene Lutes, district manager, Chakeres 

circuit, Frankfort; Anna Belle Ward 

Olson, Somerset: Ohioans Douglas Hott, 

Granville; Hank Davidson, Lynchburg; 

Frank Nolan, Athens; Bob Moran, Mount 

Orab; John Holakan, Dayton; Grant 

Frazee. assistant general manager, and 

Wally Allen, booker, Chakeres circuit, 

Springfield. William Brower, BV manager, 

toured the Kentucky area this week. 

Dennis Glen, 20th-Fox booker, is recuperating 

nicely from surgery . . . Chakeres 

circuit has appointed Holly Fuller as 

manager for its drive-in. North Xenia, 

and Terry Hetherford as manager of its 

indoor house in Xenia . . . Bill Settos, exhibitor 

at Springfield, has closed the 

Liberty. The building has been sold and 

will be dismantled for another type of 

business. 

Michael Chakeres, vice-president and 

general manager for Chakeres Theatres, 

and his family are vacationing in North 

and South Carolina during the next several 

weeks . . . Also away for some time are secretaries 

Helen Cirin, MGM; Peggy Rebhan, 

Universal; Ann Keck, Warners; salesman 

Charles Schroeder. UA; Leonard Katz, Universal; 

Edna Tressler, AA office staff, and 

Ray Russo, 20th-Fox manager. 

The 20th-Fox screening room has been 

reconditioned, repainted and the sound 

system improved . is moving 

next month to the downtown Kroger building 

and Paramount is expected to move 

into new quarters within the same building 

on Filmrow in about two weeks. 

H 

U 

irers Congratulate Union 

AKRON—The nine drive-in theatres in 

is area pmxhased a quarter-page ad in 

e August 19 Beacon-Journal to conatulate 

the projectionists on their 50th 

iniversary of Local 364. The theatres par- 

;ipating in the ad were the Ascot, Gala, 

ontrose. Blue Sky, Magic City, Starlight, 

ist. Midway, and Summit. 

mdals Strike Lima Airer 

LIMA, OHIO—Vandals broke a window 

the Sharon Drive-In boxoffice, one of 

e theatre's neon signs and about 125 light 

libs on posts along the airer's driveways 

I a recent Friday evening.

. . Mr. 

DETROIT 

Thomas McGuire, manager of the Dearborn 

Theatre, has been named manager 

of the Ryan Theatre in Warren, recently 

taken over by Wisper & Wetsman 

from the William Schulte circuit. He succeeds 

Robert Graham, a former manager 

of the Eastovvn who had been managing 

the Ryan in the interim. Coincidentally. 

the Warren has been advanced to a secondrun 

operation for the Detroit metropolitan 

area for the first time. It remains the only 

hardtop theatre in Warren, one of the 

city's largest and fastest-growing suburbs. 

Marty Zide of Allied Film Exchange, air- 

8"xlO" ^1500 

/\mfAH 

PHOTO 

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NO C.O.D.t 2310 Cosi Detroit 1, Mich. 

Service Ports Repoin 

DETROIT POPCORN CO. 

READY-TO-EAT POPPED CORN 

Corn - Seasoning - Saxes - Salt 

misthibutors of cuBroRS" popcorn m.vchinbs 

5633 Grand River Ave. Phone TYIer 4-6912 

Detroit 8, Mich Nights-UN 3-1468 

man first class in his off-time, was on two 

weeks of active duty with the National Air 

Guard . and Mrs. Jack Zide. who 

missed the opening of •'Becket" during 

their trip to Los Angeles, were down to 

see it at the United Artists . . . Fred Pellerito, 

supervisor of Community Theatres, 

took off with his family for a nearby cottage 

resort for a vacation . . . Bill Hurlbut. 

onetime publisher of the predecessor of 

BoxoFFicE in this territory, is still active, 

maintaining his offices in the Fox Theatre 

building and keeping in touch with 

his friends in the film business . . Bill 

. 

McLaughlin of the Music Hall announces 

the coming of the new Cinerama release. 

"Cinerama Circus World," late in the fall. 

Clark Theatre Service, headed by William 

Clark, is taking over the buying and 

booking for four additional theatres—three 

key houses of the Nick Kuris circuit, the 

1.400 seater NK in downtown Muskegon, 

which is to be reopened as a first run in 

September; the OK Drive -In at North 

Muskegon, and the NK Drive-In south of 

Muskegon. The fourth house is the 1.000- 

seat west side Lincoln Theatre here, now 

operated by the Fort-Military-Cavalry 

Corp. under the management of William 

"Uncle Billy" Graham. The Clark expansion 

brought the return to show business 

of Max Gealer, former supervisor for Associated 

Theatres. 

In Paramount's "Circus World" Kay 

Walsh. British stage actress, portrays the 

circus wardrobe mistress. 

Bill Laney Joins Jo-Mor 

As Its General Manager 

Fr,;m Eastern Edition 

BUFFALO—William Laney. who wef, 

from the management of Loew's Teq 

Theatre here seven months ago to mar 

ager of Loew's Rochester in Kodak Tow 

has become general manager of a buc 

ding Rochester theatre circuit. 

Laney is in charge of operations of thit 

Jo-Mor Enterprise theatres which incluc 

the new Stone Ridge in the Rochestc 

suburb of Greece: the Coronet on Thur: 

ton road and the North Park Drive-In 

Hudson avenue. The newly organized oj 

erating company is headed by two Vetera 

Rochester theatre men, John Martina c 

the Cinema and Morris Slotnick of tl 

Fine Arts. 

Jo-Mor has two more suburban pla? 

theatres in the planning stage in additio 

to the theatre that will occupy the Bar 

tist Temple ground floor auditorium aftt 

the church congregation moves into ii 

new building in Brighton in January. Thi 

would make Jo-Mor the city's largest cir 

cuit. 

Laney will manage the new theatre to b 

built on a site opposite Pittsford Plaztl 

He said that "to leave Loew's was a diffii 

cult decision to make." Laney has move' 

into an apartment near the Stone Ridge 

A New Grant Northrup 

TOLEDO—Reeves Northrup, assistari 

manager of the Toledo Ticket Co.. ani 

wife sent a "He's the Ticket" booklet-typ 

announcement on the birth of a son namer 

Grant Jennings. Grandpa Lowell Granj 

Northi-up heads the ticket company. | 

Translation for Paleface: 

"Don't waste time with old-fashioned 

way sending message. BEST way to 

SELL used equipment, find HELP, SELL 

or BUY theatres, is with 

BOXOFFICE CLEARING HOUSE 

You get year - round service." 

RATES: 20c per word, minimum $2.00, coih with copy. Four coniecutive insertions for price of three 

BOXOFFICE, 825 Van Brunt Blvd., Kansas City 24, Mo. 

Please insert the following ad times in the CLEARING HOUSE 

Classification 

Enclosed is check or money order for $ (Blind ods ^2( extra) 

ME-4 BOXOFFICE August 31, 1964

22 ) was 

20th-Fox's 

Jesi Summer in Years 

U Boston Theatres 

BOSTON Percentages aii' luniunf,' far 

head of last summei' at Boston first-run 

neatres and exhibitors say they are having 

le best summer in many years. Below norlal 

temperatures have been a big help, 

articularly boosting weekend business, 

' 

aturday typical of the weather 

reak indoor theatres have been getting, 

driving rain throughout the day and 

vening bringing filmgoers to the boxofices 

in lines. Many exhibitors are exressing 

jubilation over the success of big 

roducl and feel that they have licked the 

ugaboo of TV and outdoor recreation with 

le better film Hollywood has been suplying. 


s,or—The Night ot the Iguona (MGM), 3rd wk. 180 

xicon Hill—A House Is Not a Home 

(Embassy I, 2nd wk 250 

>ston Circus World (Bronston-Cinerama), 

9th wk 150 

opn— Lorno (SR), 9th wk 140 

Dnter— Bikini Beach (AlP); No, My Dorling 

Doughter (Zenith) 160 

inemo Kcnmofe Square; Pork Square Cinema 

Seduced ond Abandoned iCont'l), 2nd wk 200 

letcr— Nothing But the Best (Royal), 5th wk. ..140 

jry—The Three Lives ot Thomasino (BV), 2nd wk. 155 

lOytlowcr— A Hard Day's Night (UA), 2nd wk. ..185 

emoriol Mamie (Univj; Bullet tor a Badman 

(Univ) 160 

lusic Hall—A Shot in the Dark (UA); This Is Jordan 

(SR) 200 

rpheum—The NEW Interns (Col) 165 

Dtis Cinema Yesterday, Todoy ond Tomorrow 

(Embassy), 8th wk 

won Becket (Paro), 15th wk 

I 30 

145 

\ Hard Day's Night' 175 

1 Hartford Opening 

HARTFORD—United Artists' "A Hard 

•ay's Night" was the big news of the week, 

inging up a hefty 175 in day-and-date bow 

t the downtown Loew's Palace and East 

tartford Drive-In. 

Ilyn; Manchester and Pike drive-ins Honeymoon 

Hotel (MGM); various cofeatures 85 

rt Cinema Traveling Light (SR); Dangerous 

Charter (SR) 70 

;rlin Dnve-ln Lorno (SR); The Girl Hunters 

(Coloromo), reissue 90 

jrnside A Shot in the Dork (UA), 5th wk 105 

ineroma— It's a Mod, Mad, Mad, Mod World 

(UA-Cinerama), 28th wk 70 

ine Webb The Night ot the Iguano (MGM), 

3rd wk 90 

M Loew s—Good Neighbor Sam (Col); The 

L-Shaped Room (Col), reissue, 5th wk 

m— Yesterday, Today and Tomorrow (Embassy), 

wk 

70 

2nd 90 

Jew's Polace, East Hartford Drive-In 

A Hard Day's Night (UA); various cofeatures .175 

Jew's Poll Marnie (Univ I 80 

ivoli—The Christine Keeler Affair (SR); 

Psychomonia (SR) 100 

rand—A House Is Not a Home (Embassy), 3rd wk. 70 

'Jight of the Iguana' 115 

[ighest New Haven Score 

NE'W HA'VEN—Trade ran about average 

Dr the week, incoming attractions includig 

Columbia's "The NE'W Interns" and 

IGM's "The Night of the Iguana." the 

itter leading with 115. 

owl Dnve-ln, SW Roger Sherman The NEW 

Interns (Col); Quick Gun (Col) 90 

rown Love With the Proper Stranger (Para); 

Days of Wine and Roses (WBl, reruns 80 

incoln Nothing But the Best (Royal) 90 

Jew's College Marnie 'Univ), 2nd wk 

aromount The Night of the Iguana 

100 

MGM ...115 

ost Dnve-ln—The Horrible Dr. Hitchcock (SR); 

The Awful Dr. Orlof (SR) 90 

^ Cinemorl Yesterday, Today and Tomorrow 

(Embassy), 3rd wk 80 

'halley Good Neighbor 70 

Sam (Col), 5th wk 

Veekend Bonus at Airer 

MIDDLETOWN. CONN.—Sal Adorno jr . 

wner-operator of the Middletown Driven. 

is now screening a third, title-unnnounced 

bonus feature on Fridays and 

latm-days. 

Good Connecticut Grosses Expected 

To Continue Into Early Autumn 

By ALLEN 'W. 'WIDEM 

HARTFORD — Connecticut drive-in 

theatre bookers are anticipating a strong 

late summer and early fall, their thinking 

hopefully predicated on the performance 

pattern to date of such acknowledged 

blockbusters as Paramount's "The Carpetbaggers," 

'Warners' "Robin and the 7 

Hoods, " "What a Way to Go!" 

and Universal's "Marnie." 

Both hardtop and drive-in factions arc 

convinced that nothing on the horizon 

packs the boxoffice appeal and atmosphere 

of "The Carpetbaggers." The Joseph E. 

Levine production has broken, by easy acknowledgment 

of top spokesmen through 

the territory, many long-standing attendance 

figures, and this despite poor weather 

and other elements normally tumbling boxoffice 

receipts. 

The pronounced 1964-pattern of dayand-date 

bookings, involving downtown 

hardtops and submban drive-ins. is now 

an accepted part of Connecticut exhibition 

operations and there's little complaint or 

grousing from even the most skeptical 

drive-in managements over the practicality 

of breaking previously defined release 

schedules. 

At the same time, the day-and-date pattern 

is necessarily restricted to the metropolitan 

communities of the state's three 

largest cities. Hartford. New Haven and 

Bridgeport. There simply is not enough 

"staying power" for more than one drive-in 

in other communities to play day-and-date 

bookings. It's a foregone conclusion, 

then, that what's currently in the bigger 

cities— i.e., "Marnie." "The Carpetbaggers," 

et al—will inevitably wend their- profitable 

way to smaller city and tiny hamlet driveins 

by late summer and early fall, garnering 

a large boxoffice take, since the drivein 

men in the small towns feel the initial 

AT MPTO OUTING — Larry Lapidus 

of the Smith Management Co., 

standing, comments on a topic of the 

day with (left to right) Bruno Weingarten. 

E. M. Loew's Theatres; Bernie 

Menschell. Menschell Drive-ins, and 

Alfred Alperin. Meadow Drive-In, 

Hartford, at the recent annual outing 

of the Motion Picture Theatre Owners 

.Ass'n of Connecticut. Two hundred 

representatives of exhibition and distribution 

attended the affair held at 

the Racebrook Country Club. Orange. 

impact generated by big-city playdates will 

be felt on the smaller level. 

Encouragingly, the season or two ago 

practice of booking three and even fourmajor 

features into drive-ins, prevalent in 

upwards of a dozen underskyers. has practically 

disappeared, the thinking here being 

that quantity alone is no longer a guarantee 

of boxoffice statement black ink. The 

bookers, in effect, are depending on lure 

of acknowledged quality hits. 

As for nonscreen promotion, an acknowledged 

"hit " to date is a Ford dealership 

tieup executed by far-thinking Peter Perakos 

jr.. office manager of the Perakos 

Theatre Associates circuit: the Plainville 

Drive-In is giving away a 1965 Ford in 

October. Each Tuesday night until then, 

the theatre is distributing "lucky slips" to 

all patrons. The driver of a Ford car is admitted 

free Tuesdays: all other passengers 

in the same vehicle, of coui-se. pay regular 

admission. 

Milton LeRoy, president and general 

manager of the Blue Hills Drive-In Theatre 

Corp.. Hartford, has dropped the practice 

of providing free fire engine rides for 

patrons' youngsters 'he hired an antique 

engine with driver' and is casting about 

for possibility of a high wire act. The Redstone 

Theatres' Milford Drive-In has a new 

policy of free fire engine rides nightly. 

Food merchandising isn't overlooked; 

Sperie P. Perakos, vice-president and general 

manager of Perakos Theatre Associates, 

has incorporated a daily newspaper 

ad reference to some aspect of concessions 

for both the Plainville and Southington 

drive-ins. 

Screening time is always a matter for 

concern: Lockwood & Gordon and other 

major drive-in cii'cuits in the territory 

have found a rewarding practice in showing 

the main featui'e first. Sundays 

through Thursdays. Shows are presented 

at varying times on weekends, dependent, 

of course, on length of the feature and 

primary appeal to adults or adults-family. 

Encouragingly, 1964 has seen no drive-in 

closings. At the same time, there's no talk 

of drive-in construction. The exchange 

territory has upwards of 40 underskyers. 

Whatever new construction plans are 

heard embrace the hardtop field: prominently 

mentioned are a dual theatre concept 

for downtown Hartford by E. M. 

Loew's Theatres: an 800-seat theatre 'operator 

to be designated! in the $10 million 

Bushnell Plaza luxury-apartment-retail 

complex. Hartford: a hardtop for Lockwood 

& Gordon in a Norwalk shopping 

center: a hardtop for the Nutmeg circuit 

in the Amity Shopping Center. New Haven. 

Lou Cohen Testimonial 

Moved to September 30 

HARTFORD—The date of a testimonial 

dinner honoring Lou Cohen, retired Loew's 

Palace manager, has been moved from 

Tuesday. September 29, to Wednesday, 

September 30, in the Capitol Ballroom 

of the Hartford Statler Hilton. 

Cochairmen William Decker, Stanley 

Warner Strand, and Harry Gann, Cut 

Price Markets, expect the attendance to 

pass the 200 mark. 

OXOFFICE August 31, 1964 NEpI

. . The 

of 

BOSTON 

Two big film pacliages have just been negotiated 

for by WNAC-TV here and 

Seven Arts. The films involved were produced 

within the last ten years and never 

before shown on Boston television. One 

package is from Warner Bros., the other 

from 20th-Fox. 

Davis Film Distributors has set 84 theatres 

in the six New England states with 

"The Magic Fountain" for the two-week 

period of October 10-12 and October 17. 

18. Stan Davis of the firm returned from 

Buffalo, where he set up the Buffalo exchange 

area for "The Magic Fountain" to 

break September 19, 20. Davis also arranged 

for a Buffalo TV personality, Captain 

Bob, to make appearances in eiglit 

Buffalo theatres during the two-day engagement 

as part of the saturation campaign. 

"Hamlet," shot on the New York stage 

with Richard Burton in the title role, will 

be shown at the Paramount Theatre here 

in the new Electronovision process September 

23, 24, according to New England 

Theatres. There will be two matinee and 

two evening performances, matinees beginning 

at 2 p.m. and evening performances 

at 8. Seats for matinees will cost 

$1.50; $2.50 for night performances. Mail 

orders are being accepted. Seats will not 

be reserved, the NET management said, but 

tickets sold for each performance will not 

exceed the theatre's capacity, thus assuring 

each buyer of a seat. 

Business Can Be Better! 

There is nothing wrong with 

Theatre Business that a 

"good picture" cannot cure 

unless Your Theatre has: 

POOR SEATS 

BAD SIGHT LINES 

DIRTY DRAPERIES 

SOILED WALL COVERINGS 

Take o good look at your chairs ond evaluate 

the facts. It they need recovering, rebuilding, 

new backs, hardware, repainting or respacing 

WE ARE YOUR "MAN" 

Guaranteed work. Your chairs will be as good 

as new. Your dropes will look fresh and InYJting. 

And for safety sake we will flameproof per legal 

requirements to avoid possible trouble as your 

business 

improves. 

Call or write today, 

Estimotes cheerfully given. 

NEVA-BURN PRODUCTS CORP. 

262 South St. New York 2, N. Y. 

Tel. YU 2-2700 

Ben Sack Puzzled by Fate 

Of Two Much-Alike Films 

BOSTON—One of the mo.st often asked 

questions in the motion picture business 

seems to be why some pictures do fine 

business while others do nothing at all. 

and Ben Sack, owner of Sack Theatres in 

Boston, with five houses in the city, is expressing 

his bewilderment. 

The exhibitor opened "Lorna" a few 

weeks ago at his Capri Theatre to the 

worst reviews of any in Boston's history 

of film reviews. Despite this, "Lorna" did 

the biggest business in town and w-as still 

holding strong in its eighth week with 

grosses as good as in its second week. 

Guessing that either the critics were 

wrong or that lightning strikes twice in 

the same place. Sack bought "The Christine 

Keeler Affair" for his Gary Theatre 

and backed it up with the same type of 

advertising and exploitation that he had 

used for "Lorna." He then sat back to 

await results, which he thought W'ould follow 

the same pattern. 

"We had to pull the picture," he revealed. 

"It did the worst business in the 

history of the Sack theatres. It didn't gross 

enough to pay expenses." 

Yet, Boston film reviewers who looked 

at the picture gave it much milder 

critiques than the ones on "Lorna," he 

pointed out. "We spent more money on 

newspaper, radio and TV ads and exploitation 

than we did on 'Lorna'; w-e played 

it in a bigger house and one right in the 

center of the theatrical district, where all 

the legit houses are, but people stayed 

away in droves." 

"The Christine Keeler Affair" played 

nine days at the Gary "to a gross I don't 

even want to talk about," Sack said, "It 

didn't even pay for the expense of the 

theatre." 

"I can't figure it out." the showman 

said. "Here we have two sex pictures, both 

get the same treatment, one does terrific 

business, the other one bombs out, why?" 

MAINE 

John Conte, the film actor, has been appearing 

at the Lakewood Theatre, five 

miles north of Skowhegan, in "Mating 

Dance." Joan Hackett and Anthony George 

were also featured in the stage production 

. Park Theatre in Manset. 

where some of the Catholic masses for 

summer residents and a few year-round 

families have been sung in recent years, 

will not be used for that purpose in the 

future. Ground has been broken for the 

construction of St. Peter's Church in the 

Mount Desert Island hamlet. 

A free picture of the Beatles was given 

to each couple attending "A Hard Day's 

Night" at the Empire Theatre and the 

Lisbon Drive-In in Lewiston. There was 

no admission charge for children. 

VERMONT 

The White River Junction Drive-In wa 

the scene 

1 23 

1 

a pilgrimage fo 

the sick and infirm, sponsored by th 

Roman Catholic diocese of Burlingtor 

Previous pilgrimages were held at the shrin 

of St. Anne of Isle La Motte. Bishop Rober 

P. Joyce, Burlington, celebrated a lo\ 

mass at the outdoor theatre; pilgrims, sit 

ting in their cars, used the drive-in speak 

ers to hear the service. Priests made th 

rounds of cars to hear confessions an 

distribute communion. 

A benefit show was scheduled by th 

Hardwick Kiwanis Club at the Idle Hou 

Theatre in Hardwick August 27, with pro 

ceeds going to the Hardwick Hospital fund 

The theatre was to be provided free fo 

the program, which included several film 

of the Vermont floods last March and i 

movie covering the past three spring festi. 

vals. 

Richard Hilliard Filming 

'Playground' in Boston 

BOSTON — A feature art film. "Th 

Playground," is in a six-week shootinf 

schedule in its Berkeley street studio ani 

on location in over 20 different site,! 

throughout Boston. This "all-Boston film,} 

produced and directed by Richard Hilliarl 

of Brookline, through General Films, ii 

employing, with few exceptions, Bostoi 

personnel in both acting and technical ca 

pacities. The picture will be ready for na 

tional distribution in early 1965. 

Richard Hilliard, producer-director, i 

typical of the small group of young pro 

ducers who have established their reputa 

tion in the motion picture field througl 

the production of low budget films. 

"The title," he said, "specifically refeil 

to children, because adults can learn si 

much from them. Children enjoy themselves. 

They do not fear death, and thej 

live for today. It is only adults who an; 

anxious about tomorrow." 

Hilliard says he is seeking to prove tha 

with "The Playground" Boston can becomi 

an economical and efficient center for filnproduction. 

He views the current film a: 

the fii-st of several Boston-based featurr 

films. 

New Medford Manager 

MEDFORD, MASS.—John J. Nerich jr 

has been appointed manager of Rifkiri 

Theatres' Meadow Glenn Twin Drive-Ii 

here by Julian Rifkin, president of th( 

circuit. Nerich is a graduate of St. Mary': 

Boys High School and attended Bostoi 

College. A lifelong resident of Lynn, hi 

is an Air Force veteran, chairman of the 

Lynn Youth commission, a member of the 

Massachusetts Juvenile Police Officer; 

Ass'n, the Junior Chamber of Commerct 

and Knights of Columbus. He and hi; 

wife Virginia have one child, a son. John; 

JlonnÛvtA 

BOONTON, N. J. 

Large Core 

Greater Crater Area 

-Sun 9(h 

^yton\y DistributBd / Boston. Liberty 2-9814 

Corbon Co., 630 — Ave., New York City 

Notional Theatre Supply, SOO Pearl St., Buttolo, N. Y. 

Circle 6-4995 

Phone TL 4-1736 

Albany Theatre Service, Albany, New York. Ho 5-50SS 

ttb— Massachusetts Theatre Equipment Co., 

MAXIMUM LIGHT 

NE-2 BOXOFFICE AutiU.st 31, 196^

'/'*'*»< 

f. 

V^^ÛtD CITV Of Z% 

A H(MISPH(«f PICrUK 

"^ 

JAPANESE NO-SURRENDER POLICY 

KILLS 10,000 MEN, WOMEN 

AND CHILDREN TRAPPED WITHIN 

"THE WALLS OF HELL" 

A HEMISPHERE PICTURE 

oicuti.i pioDucEi KANE W. LYNN 

MT^"^ 

ROUSING ACTION DRAMA..." 

'The scenes in this film are realistic and blaze with 

action and excitement. This, of course, will please 

many a ticket buying fan." vh^m daily—juh 29. i964 

HEMISPHERE 

IRWIN PIZOR 

729 Seventh Avenue New York, NY. CI 5-6874 

NEW ENGLAND 

Academy Film Distributors 

PICTURES, INC 

KANE LYNN 

III 

l'ri>(liirlii>n 

"THE PILLAGERS' 

COFFICE :: August 31, 1964 NE-3

. . . The 

first-run 

Courier-Post 

1 I 

14 . offered 

j 

HARTFORD 

lyjrs. Marilyn Landers Vicas of Washington. 

D.C.. daughter of the E. M. 

Loews Hartford resident manager and Mrs. 

Landers, will star in the Lambertville. 

NJ., summer theatre production of Rodgers 

and Hammerstein's "The Sound of 

Music" for a week, beginning September 7. 

Her three daughters, Pam. 11; Debbie, 12. 

and Patricia. 9, will also appear. Before her 

marriage, Marilyn toui-ed extensively in 

legitimate theatre and summer stock. Her 

husband is a Washington radiologist. 

i 

Lockwood & Gordon has shifted John 

Comiell. formerly assistant at the Cinerama 

Theatre. Providence, to the Cine Webb. 

Wethersfield Hartford art outlet) 

as manager, succeeding Carroll Lawler, 

who returns to the L&G Cinerama 

Theatre. Hartford, as group sales manager 

former Glackin & LeWitt Arch 

Street Theatre. New Britain, has been converted 

into a warehouse. 

Hartford visitors: William Tiambukis, 

northeastern division manager, escorting 

Bernie Diamond, general manager of 

Loew's Theatres: Mel Davis, Davis Film 

Distributors, conferring with key showmen 

on the upcoming saturation opening 

for "The Magic Fountain" . . . James A. 

Bracken, assistant zone manager for 

Stanley Warner Theatres, has stepped out 

of the cast that was strapped to his leg 

in the aftermath of an accident while 

playing baseball with his grandsons. 

Haverhill Council Renews 

Riverside Airer License 

HAVERHILL. MASS. — The Riverview 

Drive-In license has been i-enewed over the 

protest of councilman Francis J. Perry, who 

was overruled by other members of the 

coimcil. 

Perry objects to using officers from one 

of the city's two police cruiser cars to direct 

traffic nightly at the intersection of Route 

110 and the theatre entrance. He cited an 

instance of a few nights previously when a 

fire had broken out in another part of town 

and the officers in one police cruiser couldn't 

be summoned to help with traffic at the 

fire scene because they were off the air 

while directing traffic near the drive-in. 

'Iguana' Scores in Norwalk 

NORWALK. CONN. — Record-smashing 

"Night of the Iguana" business pushed 

back the Norwalk Drive-In and Palace 

Theatre's "A Hard Day's Night" opening 

from August 12 to August 19. 

CUT YOUR PREYUE 


Filmack's 

TEASERETTES 


PREYUE SERVICE 

ton FAsr Sfuv/cf - nus quauty . . . always gi 

YOUK SPICUl r»AIUR$ fROM DtRINDABU flLMAC 

'Francis' Series Author 

Making Suspense Film 

JACKSON. N.H.—A full length suspense 

movie is being produced on a low budget 

in this White Mountains area by David 

"Tom " Stern, a former new'spaper publisher 

turned film producer with the Elmwood 

Film Co. of Princeton, N.J. 

The professional players with lead parts 

are Nina Wilcox. Barry Bartle and Mark 

Gabriel. All other roles are taken by U.S. 

Forest Service personnel, conservation officers 

from the state fish and game department, 

state police and area residents. 

The film, dealing with a nuclear physicist 

who has been hidden by the FBI in 

the White Mountains National Forest to 

escape enemy agents planning to kill him, 

is expected to be released before the end 

of the year. The premiere is expected to 

be in Washington. D.C. 

Producr Stern was brought up in newspaper 

work, his father having been publisher 

of the Philadelphia Record and New 

York Post. He published several newspapers 

himself, including the Camden 

I I 

N.J. and New Orleans Item 

but gave up newspaper work several years 

ago to devote his time to writing. He has 

written movie and television scripts but 

this is his first film production. 

While serving in the Army during World 

War II. Stern authored a series of satires 

on military life in which he created a 

"talking mule." Later this became the 

basis for the screen series about Francis, 

the talking mule. As a result, he ventured 

into the motion picture business. 

NEW HAVEN 

HI Swett, Stanley Warner Roger Sherman, 

sneak-previewed 20th-Fox's "Pate Is the 

Sam Rosen, partner in the 

Hunter" . . . 

Lockwood & Gordon Connecticut theatres, 

returned home from an extended tour of 

Mexico . . . Sperie P. Perakos, vice-president 

and general manager of Perakos Theatre 

Associates, is readying a motion picture 

symposium at Yale University in October, 

the participants to include producer-distributor 

Joseph E. Levine; Allen 

M. Widem, Hartford Times amusements 

editor, and selected creative talents. 

Record Jimmy Collection 

For Opera in Bath 

BATH. ME.—The Opera House broke an 

alltime record for a Jimmy Fund collection 

in this city of 10.000 by sending a check 

for $532.21 to Bill Koster, chairman of 

the fund. The sum collected exceeded last 

year's mark by $400. 

Vin Wiggin. manager of the Opera House, 

as a gesture of thanks to his staffers 

treated them to an ocean voyage out of 

Booth Bay Harbor and to dinner for all 

at the Oak Grove Hotel. Members of the 

staff who assisted in raising the record 

collection were Carol Ainsworth, Klco 

Pecci. Bion Ainsworth. Patricia Ames. Leslie 

Ainsworth and Robert Oxton. 

Henry Hathaway will produce and direct 

the big outdoor action di'ama, "Nevada 

Smith," for Paramount release. 

PROVIDENCE.w - 

tJhode Island, the only state other tlî 

Arkansas celebrating 'Veterans I^ 

a wide scale of entertalnm t 

and outdoor events. Due to unseasonay 

cold weather, ihe indoor theatres were vu 

patronized, as beaches, lake and moitain 

resorts were all but deserted. So grt 

was the demand for tickets for the st;e 

show at Loew's State, starring "The F

IFD), 

. . . We 

ing Montreal Lines 

)X Beatles' Film 

[ONTKEAL— LoiiK. \onv. lineups foinied 

the Beatlo's "A Hard Day's Nit,'lit" at 

Capitol. The lineups laii along the 

street of the Capitol. McGill College 

nue. as far down as Cathcart street. 

;e and four abreast. Elsewhere, activity 

also very good. "Tom Jones." at the 

itmount Theatre, is getting close to the 

month run predicted for it with no signs 

ittcudance falling off. At the Cineramajerial, 

"It's a Mad. Mad, Mad. Mad 

rid" attained its 37th week and it has 

/ed to 205,000 persons, 

lettc lulu ! 3rd wk Good 

luc—The Silence (5R), 2nd wk Good 

Id— A Hord Doy's Night (UA) Excellent 

Festival—The Woman of the Sands (5R), 

,d wk 

• 

-Good 

mo Place Villo Mane Yesterday, Todoy and 

imorrow (IFD), 5th wk Excellent 

al (Red Room)— A Hard Day's Night (UAl Excellent 

ol (Sollc l3oreel Seven Days in May (Para), 

id wk Good 

>riol— It's a Mad, Mad, Mad, Mad World 

lA-Cineroma), 36th wk Good 

—20,000 Leagues Under the Seo (BV), 

issue, 2nd wk Good 

('s—The Unsinkoble Molly Brown (MGM). 

Excellent 

T^ yvk 

,ce— What a Way to Go! (20th-Fox), 4tti wk. Good 

Bccket (Para), 30th wk Good 

le 

tmount—Tom Jones (UA-Lopert), 23rd wk. Excellent 

ree 'Excellents,' 4 "Goods' 

Winnipeg's Best Week 

VINNIPEG—Local hardtops had the 

t week of the summer, with weather 

iditions returning to normal after 

eral weeks of unsettling conditions, 

eopatra," at regular prices, "South Paic" 

in its fourth week as a reissue and 

Hard Day's Night" in its second week 

re exceptionally strong. The first Sunf 

since the easing of the local blue laws 

no boxoffice bonanza but was greeted 

s 

;h a generally favorable reaction. 

itol—Cleopatra (20th-Fox), popular prices Excellent 

>tY The Corpctboggers (Para), 6th wk Good 

nek A Hard Day's Night (UA), 2nd wk. Excellent 

3S—South Pacific (20th-Fox), reissue, 

Ih wk Excellent 

eum Evil Eye (AlP), Black Sabbath (AIR) Good 

ropolitan Robin and the 7 Hoods (WB), 

nd wk Good 

ran Story (Univ) Bedtime Good 

'ne—The Empty Canvas (IFD), 3rd wk Fair 

rong Week in Vancouver 

-r "Mad World,' Beatles 

VANCOUVER—"A Hard Day's Night" 

is really clicking at the end of its first 

ek and was held over in the Vogue 

leatre and the New Westminster and 

irth Vancouver drive-ins to very satisctory 

results. "Mad World" scored antier 

"Excellent" while "Good" ratings 

ire posted for four other first-run prod- 

Things might have been even better 

ts. 

r theatre boxoffices but some of the 

iblic seemed to be saving money for the 

icific National Exhibition, which opened 

igust 22. 

pitol What o Way to Go! (20th-Fox), 

3rd wk Good 

ronet The Pink Ponther (UA), 6th wk. Average 

minion—The Three Lives of Thomosina (BV), 

moveover, 6th wk Average 

eon Tom Jones (UA-Lopert), 35th wk Average 

aheum Vivo Las Vegos (MGM) Good 

ige The Carpetbaggers (Pora), moveover, 

7th wk Average 

inley The Unsinkoble Molly Brown (MGM), 

8th wk Good 

ond— It's a Mad, Mad, Mad, Mod World 

JA-Cinerama), 2nd wk Excellent 

jdio Yesterday, Today ond Tomorrow (IFD), 

3rd wk Good 

igue; New Westminster, North Vancouver 

drive-ins—A Hard Day's Night (UA), 

2nd wk Very Good 

Quebec Assn Issues Call 

For Unity in 

MONTREAL—An "obsolete and arbitrary 

theatre act," which drives a substantial 

percentage of theatre business into halls, 

and a discriminatory amusement tax which 

siphons off up to 10 and 13 per cent of 

boxoffice revenues have closed over 100 

cinemas in Quebec and are forcing over 

100 others out of business, according to 

Gaston H. Theroux, president of La Ass'n 

des Proprietaires de Cinemas du Quebec. 

In a Bulletin, Mr. Theroux calls on the 

120 nonmember theatre owners in Quebec 

to join the association and put their shoulders 

to the task of getting the two harmful 

pieces of legislature repealed. 

Theroux reveals that he had firm promises 

that the amusement tax would be repealed 

and the theatre act revised, and he 

had waited "week after week" in expectation 

of breaking the news, but the provincial 

legislature wound up with no action. 

"It seems that our representations were 

not strong enough, and that requests from 

other groups, also concerned with the 

cinema, have upset our recommendations 

and stalled the promised relief," Theroux 

said. He renewed his plea for "unity" and 

a solid front by exhibitors and other industry 

groups. 

"The association is now planning another 

offensive and this time we need the sup- 

Whooping Teen Turnout 

At Montreal for Ringo! 

MONTREAL—Thousands of whooping 

teenagers ringed an entire midtown block 

waiting for the doors to open on the advance 

showing of the feature film starring 

the Beatles. St. Catherine street and the 

general environs of the Capitol Theatre 

were rocked by choruses of "We Love You 

Beatles" and shrieks of "We Want Ringo! 

want Paul .!" 

. . 

"A Hard Day's Night" went on at 10 a.m.. 

but the lineup began forming up late the 

previous night. Boys and girls from all 

sectors of Montreal, wearing gay shirts, 

their heroes, 

hats and badges in tribute to 

swarmed downtown by bus, car and afoot. 

The Capitol's management hired several 

private agency patrolmen to supervise the 

lineup and a dozen city policemen joined 

in. There was no trouble. It was the noisiest 

and about the biggest theatre turnout in 

the memory of Capitol Theatre manager 

Phil Maurice. Maurice fretted and coaxed 

to keep the autobus stop at the theatre 

entrance clear to reserve part of the sidewalks 

free. 

"I've seen this sort of thing before." 

Maurice said, "but usually involving adults 

and with less excitement. You remember 

those personal appearances by Red Skelton, 

Joan Bennett. Anne Baxter, Ann 

Sothern." 

The Capitol's rotunda had two overnight 

guests, Gloria Alberts and a friend who 

identified herself as Janet Pelletier. Gloria 

and Janet were first, but in the early 

morning hours they were joined by several 

other Beatle fans. 

Tax Battle 

port of all cinema owners to back up our 

claims," he said. "So let's form a united 

front in an attempt to convince the Lesage 

government that in the field of the cinema 

also "il faut que ca change'." 

The association has made the following 

requests. 

1. The repeal of the amusement tax act. 

2. The establishment of a system of 

classification of films. 

3. The admission of children from 6 to 

10 years of age to the showings of films 

approved for children by the board of 

censors. 

4. The interdiction to exploit commercial 

cinema in parish halls and in educational 

institutions. 

5. The adoption of regulations to control 

cine-clubs activities. 

The association is gathering information 

on confiscation of prints and advertising 

materials by inspectors of the provincial 

cinema board, following exhibitor complaints 

of "lack of consideration" by the 

officials, and will take legal action where 

evidence supports such action. 

Theroux points out membership fees are 

nominal. 25 cents to $1 a week depending 

on the size of the theatre. 

"Not a single theatre owner can say he 

can't afford to be a member." he said. 

'Le Chat' Judged Best 

In Canadian Festival 

MONTREAL — At the Canadian film 

competition held in conjunction with the 

fifth Montreal International Film Festival, 

the grand prix for feature films was 

won by Gilles Groulx with his first feature 

film venture, "Le Chat Dans le Sac." 

The $2,000 award, given by Montreal 

daily newspaper La Presse and its subsidiaries. 

La Patrie and radio station CKAC. 

was based on the decision of the international 

jury under the chairmanship of 

U.S. filmmaker James Blue. 

WINS SPECIAL MENTION 

A special mention was awarded to Pierre 

Patry for his "Trouble Fete." 

In the short films class, the grand prix 

of $1,000, donated by the Elysee Cinema 

of Montreal, was divided between Jean 

Dansereau for his "Paralleles et Grand 

Soleil" and Colin Low, who made "The 

Hutterites." Special mention went to Arthur 

Lipsett's "Free Fall," and "Perce on 

the Rocks" by Gilles Carles. 

The interpretation prize of $500, donated 

by the Montreal Star, was won by Claude 

Godbout for his role in "Le Chat Dans 

le Sac' 

The jury for this year's Canadian Film 

Festival was composed of Blue and Sam 

Bass of the U.S.; Ian Cameron, a British 

film critic: Gianfranco de Bosio, an Italian 

filmmaker and Gilles Henault. writer; 

Ross McLean, television producer, and Michel 

Patenaude, critic, all of Canada. 

3X0FFICE August 31, 1964 

K-1

. . On 

. . Maurice 

. . . After 

. . The 

j 

MONTREAL 

T oew's, one of this city's largest showplaces, 

is getting a facelifting, including 

a repainted marquee, new lighting, a 

black and white granite entrance floor, 

renovation of the grand stairway leading 

to the mezzanine and interior redecoration 

. . . Jean Gouban, who heads Imperial 

Films, distributor of television films, 

has formed Prestige Films, with an office 

at 1405 Bishop St., to distribute theatrical 

product formerly handled by Select Films. 

Georges Bougie has joined the Prestige 

staff. United Amusement's Chateau, Granada 

and Papineau will open Prestige's 

i a screen game, 



it is without equol. It has 



Be sure to give seating or ear capacity. 


3750 Ookton St. * Skokie, Illinois 

Prompt theatre service from 

qualified personnel 

& 

equipments 

Complete projection 

sound 

Replacement parts always on hand 

BEST THEATRE SUPPLY REG D 

4810 Saint Dtnii Street Montreol 34, Que. 

Ptione: 842-6762 

"Ballade Pour un Voyou" and "Operation 

Levres Rouges" August 29. 

Roger Chartrand, MGM manager, returned 

from a swing into the Beauce and 

Riviere-du-Loup area . Attias 

of Astral was back from calls on Beauce 

area e.Khibitors . . . Bill Guss of the MGM 

staff was reported feeling good after an 

operation for a hernia . . . The Strand, 

Savoy and Rialto were playing the WB 

double bill of "A Distant Trumpet" and 

"FBI—Code 98. " 

. . . 

. 

Truffaut's "Inconnu aux Services Secret" 

The 

was doing well at the Elysee 

Champlain Theatre was doing outstanding 

business with "Mirage de la Vie," currently 

in its fifth week vacations were 

Paula Angelescu, secretary to manager 

Gordon Lightstone jr. at 20th-Fox, with 

her husband to Florida: Jerry Desjardins, 

also of 20th-Fox, to the Laurentians: Jack 

Kroll of WB and family, to the Maritimes, 

and Bert Kidger. manager of Loew's Theatre, 

and his family on a motor trip to 

Pembroke. Ont., and then to a beach. 

OTTAWA 

. . "My 

. . . 

The Electronovision four-performance engagement 

of "Hamlet" starring Richard 

Burton has been booked into Ottawa's 

largest theatre, the Famous Players Capitol, 

a 2,300-seater managed by Charles 

Brennan, for September 23, 24 . 

Fair Lady" will be shown at the 20th Century 

Exhibitors 

Nelson starting October 28 have been warned to take extra 

precautions agaiiist robbery. The Odeon 

Somerset in Ottawa reported its safe containing 

$1,000 was carried off at night 

with no sign of a break-in, and a holdup 

artist grabbed $1,900 during an evening 

performance at Loew's in downtown Toronto. 

Two drive-ins had simultaneous runs 

of "'Viva Las 'Vegas" last week following 

its recent extended appearance at the 

roofed Regent. They were the Aladdin, a 

B. W. Freedman operation, and the Star- 

Top, managed by Len Larmour . . . "Savage 

Start BOXOFFICE coming.,. 

D 3 years for $10 (SAVE $5) 

D 2 years for $8 (SAVE $2) D 

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These rotes for U.S., Conodo, Pan-Americo only. Other countries: $10 a year. 



NAME 

POSITION 

BOXOFFICE - THE NATIONAL FILM 

825 Von Brunt Blvd., Konsos City, Mo. 64124 

WEEKLY 

Sam" played a whole week at the Undt 

and "The Sword in the Stone" was at tl- 

Mayfair. "Bikini Beach" played a seconj 

Ottawa week at the Centre on the Mall 

The Carleton University here has bee' 

conducting a series of free film shows v, 

its theatre on Wednesday nights. "Tti 

Great Train Robbery" was shown AugUi 

19 right after the escape from an Englis 

prison of a notorious crook who figure 

in the $7,000,000 train holdup last yeej 

securing amusement tax corJ 

cessions from the provincial governmeni 

the Motion Picture Theatres Ass'n of Or 

tario has em-oUed new members in th 

district. They include Louise Cook, Regenl 

Picton; George S. Delaney, Skylark Drive 

In, Gananoque, and B. M. Rogers, Lindsa- 

Ont. 

The Capitol secured a fifth week oj 

"The Carpetbaggers," which has been to: 

lowêd by "Robin and the 7 Hoods." At th 

Nelson, a 20th Century unit, "The Pa 

of the Roman Empire" went six weeks, an 

"The Silence" held for a fourth week s 

the Little Elgin . 72-year-old Acad 

emy at Lindsay is scheduled to reope 

September 10 following completion of 

remodeling job. It had been closed sev 

eral months. 

The National Museum finished its sumi 

mer series of free film shows, Mondays f 

Frida.vs, which started July 6 . . . Followin 

two sellout premiere performances at th 

Rideau, "A Hard Day's Night," starrin: 

the Beatles, opened its regular engage 

ment August 26 at the Rideau and th 

Britannia Drive-In. 

Film Print Production 

In Canada Up in 1962 

MONTREAL— Gross revenue of 76 firm' 

principally engaged in the production an 

printing of motion picture films and filr 

strips in Canada amounted to $12,109. 

000 in 1962, an increase of 13.3 per cen 

from 1961 's 67-firm total of $10.687,00(, 

Gross revenue from production rose ii 

1962 to $7,312,000 from $6,354,000 in th 

preceding year, and from printing ani 

laboratory work to $3,946,000 from $3, 

Private industry 

; 

and government agen] 

581,000. 

cies in 1962 printed 57,702,596 feet of 16mit 

film and 20,607,131 feet of 35mm in blacl 

and white, and 8,917,247 feet of 16mni am 

732.276 feet of 35mni in color. There wer 

116 sound motion pictm-es of five minute 

dm-ation or longer made for other thai 

Canadian sponsors. 

Feature by Conrad Brooks 


HOLLYWOOD—Conrad Brooks, who un 

veiled a new technique with hLs nine-and-a] 

half minute short, "Mystery in Shadows," i 

preparing to produce a full-length feature 

entitled "Turn Back or Die. " The short i; 

an Alrich Enterprises release. 

v-^mimm 

8" M~\" S1O50 Per 1000 FOB Windioi 

X lU *IO-^" (Mpiumum Order 1.000 e 

Chock wi.h Order! 


No Duty to Pay! 2310 Con Detroit t, Mkh 

K-2 

BOXOFFICE August 31, 196')

I has 

1 which 

1 agreement 

. . . Margaret 

these 

. . 

. . . Business 

liege Prof and Friends 

Film Modern Western 

Wt'stern E lifi' n 

VS CRUCES, N.M.—A college piofeswith 

a contagious affection for movies 

riting and producing one of his own 

rove a point. It will be a modern westfilmed 

against "spectacular New Mexico 

ery." says Orville Wanzer, an English 

essor at New Mexico State University 

,as Cruces. It's a modern western, be- 

;e there won't be any cavah-y or Indians, 

;aid. 

Veil use the Black Range of mountains 

wuthern New Mexico," Wanzer says, 

e scenery is magnificent." 

he professor has a key associate, For- 

Westmoreland of Las Cruces, who has 

st for the technical problems involved, 

ut them have gathered students and 

nspeople with a yen for the cinema, 

izer and his friends are trying to prove 

oint: that American films made out- 

Hollywood can be as challenging as 

foreign films that dominate art film 

ses. 

he professor's enthusiasm for movies 

produced a book which will be 

ilished soon in Great Britain, and a 

rse on motion pictures at New Mexico 

te. The course is a three-hour free seive 

which doesn't count toward a major, 

Wanzer expected a few to take. 

We thought maybe 15 or 20 would sign 

• 

he said. "Instead, 95 appeared for 

first class this spring, many of them 

iking it would be a snap." 

t turned out otherwise, with a required 

regular exams and required reading 

t. 

four books about films— all of which 

alted in oral reports. 

Universities almost ignore the film in 

ir curricula, while we have English 

irses almost beyond counting," Wanzer 

s. "Yet the film is the only art form 

rise in the 20th century." 

Vanzer came to New Mexico State in 

to teach after receiving his bachelor's 

i9 

i master's degrees from the University 

Miami. In 1960, he and another English 

)fessor, John Hadsell, began the Campus 

m Society to show serious movies. They 

d memberships at $1 a semester for 

ekly screenings of significant movies. 

'We almost went broke with silent hisical 

films." he recalls. "So we began 

iting foreign films. Now we have to have 

3 showings a night in a 160-seat audi- 

•ium every week." 

He won't speculate in boxoffice terms 

out his forthcoming feature movie, but 

says he will try for commercial distrition. 

Casting and assembling a technical 

;w will begin in the fall. He already has 

with a Hollywood fihn lab 

1- 

processing, editing and sound work. 

Quarter Horse Film 

m Western Edition 

HOLLYWOOD — Actor-producer 

Dale 

)bertson will do the narration on a onelui- 

documentary entitled "Quarter Horse" 

ade by Fred Rice Productions and Roberta's 

Juggernaut Productions, the second 

irse film he has made with Rice. Conlered 

one of the nation's top authorities 

I the steeds, Robertson will oversee the 

ripts. The first film was "Appaloosa" 

hich won the Western Heritage award as 

le best documentary of 1963 by the 

ational Cowboy Hall of Fame. The film 

ill be entered in San Francisco's film 

stival next month. 

OXOFFICE August 31. 1964 

VANCOUVER 

H fter 22 weeks split between the Varsity 

and Park, "Lilies of the Field" moved 

into the suburban Dunbar, Fra.ser, Odeon 

New Westminster, and West Vancouver 

Odeon to continue its phenomenal run in 

the Vancouver area. 

RetumiriB from holidays were Larry Katz 

of 20th-Pox who took his family of seven 

to the Okanagan for a couple of weeks of 

sun and speed boating . . . Following him 

over the Hope Princeton highway was Barney 

Regan, Famous Players booker . 

Lou Young of United Artists, a pessimist, 

went to Los Angeles to make sure he got a 

little sunshine. 

Heidi Albcrti. United Artists staffer, was 

vacationing in her native Switzerland, making 

a trip by jet plane over the North Pole 

Davie, Columbia, took the 

CNR to Toronto and Kitchener to see her 

brother, taking with her, her husband Jimmy, 

Vancouver correspondent for Boxoffice 

items were rushed along be- 

I 

fore he left Bryan Rudston Browne, 

I . . . 

manager at Universal, was off tw'o weeks 

for golfing and a relaxing change. 

Lorraine ^Vheatley, secretary to Ray 

Townsend of General Sound, was brushing 

up on her highway technique in her newcar, 

and seeking out the lower mainland 

beauty spots. Boss Ray remarks that every 

time he goes out into the hinterland to 

service an account he seems to run into 

Premier Bennett and his cabinet officially 

opening a new project. It's got so the 

Universal City Starts 

Huge Tourist Village 


LOS ANGELES—Groundbreaking ceremonies 

for the new ten-acre multimilliondollar 

visitors village at the Universal City 

studios were conducted recently, with 

Mayor Samuel W. Yorty heading a special 

civic delegation. The first shovels of earth 

for the elaborate development, planned to 

accommodate an unlimited number of 

visitors next year, were turned by Mayor 

Yorty and film star Tippi Hedren, newly 

named mayor of Universal City. 

Following the ceremonies, at which Jules 

C. Stein, board chairman of MCA Inc.. 

presided, participants attended a luncheon 

hosted by Miss Hedren in the studio's 

newly completed commissary. 

The new village, designed to sen'e as an 

exhibition and recreation area, will house 

numerous special attractions and a restaurant 

facility. The project is being developed 

under the direction of Albert A. 

Dorskind. MCA vice-president, and Harper 

Goff. designer of the New York World's 

Fair symbol, the uni-sphere. A major visitor 

parking facility will be constructed adjacent 

to the Hollywood freeway. 

Launched on a temporary basis last July 

15. the studio tours have proved so successful 

that the original November 15 termination 

date, set until completion of the expanded 

facilities, has now been indefinitely 

extended. The two trams, each with three 

cars holding 67 passengers, with which the 

project was inaugurated, have proved unable 

to handle overflow crowds, and an 

status symbol for a politician in BC is no 

longer a top hat. it's a hard (construction! 

hat— without it he's dead. 

Norman Rea, new district theatre supervisor 

for Odeon Theatres, was busy settling 

into his new job and renewing aquaintances 

in Victoria has been forging 

ahead at the same merry clip as in Vancouver. 

"The Carpetbaggers" did three fine 

weeks at the Odeon there, to be followed 

by "What a Way to Go!" At the Famous 

Players Capitol, "The Three Lives of 

Thomasina " has just gone into its fourth 

week, while J. Arthui- Rank's "Nurse on 

Wheels" went a phenomenal three weeks 

in the suburban Oak Bay. 

While the theatre business has been consistently 

good the last few weeks, the same 

cannot be said for the legitimate field 

which has been having its ups and downs. 

In the lately concluded Vancouver International 

festival, two tried and true entertainment 

numbers, "West Side Story" 

and "Irma La Douce." played to near capacity 

on extended runs, but cultui-e lovers 

were few and far between for Shakespeare's 

"Damnation of Faust," and the 

Zizi Jean Marie show, which hit the boards 

on its North American break-in date came 

in so raw that some of the company were 

almost into the run before they got acquainted, 

and wound up a loser. The w'orst 

flopperoo of the season was "Something 

Funny Happened on the Way to the 

Forum." To quote Jack Wasserman, Vancouver 

Sun columnist, nothing happened! 

additional two have been ordered for early 

fall delivery. Eventual plans for a fiveyear 

development period call for more than 

a dozen trams, departing at five-minute 

intervals. 

Miss Hedren was elected mayor by a 

landslide vote of the lot's more than 3,500 

employes, succeeding Angle Dickinson. She 

was inducted into office by former mayor 

Rock Hudson. 

Lou Harris Is Publicists' 

Rep. to M. P. Relief Fund 


HOLLYWOOD—Charles "Chuck" Moses, 

president and executive board chairman of 

the Publicists Ass'n, has appointed Lou 

Harris as special representative of the 

group to the Motion Picture Relief Fund. 

The Fund operates the Motion Picture 

Home in Encino. 

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K'4 BOXOFFICE : 

31. 196

• ADLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE BELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANOISING IDEAS 

THE GUIDE TO ^BETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Be First' Promotion on Beatle Film Screaming Success 

Special Previews of 'Hard Day's Night' Bring 

Full Houses . Sample Local Level Campaign 

. . 

The special showing, advance ticket sale 

format adopted by United Artists to precede 

regular runs of "A Hard Day's Night" 

has been a screaming success. 

The Beatlemania crowd in city after city 

—Toronto. Ont.. Dallas and Houston, Tex., 

New York. Los Angeles. Buffalo. San Francisco, 

to name only a few—responded 

enthusiastically to the idea of being the 

first to see the Beatles' first motion picture, 

an idea carried to the teenager land 

older > fans, via radio station sponsorship, 

assisted by screen trailers, street ballyhoo 

and other media. In each city sellout performances 

at multiple theatres have resulted. 

The wave of advance ticket sale kickoff 

showings started late in July, after weeks- 

Crowds of kids, such as seen above, have lined up 

at theatres over the nation-—at the big-seat first 

runs in large cities as well as smaller houses in 

average-size cities— to buy tickets and be among 

"the first" to see the Beatles' first film, "A Hard 

Day's Night." The crowd above was waiting to buy 

advance tickets to o special showing at the State in 

Sioux Falls, S.D. 

long campaigns, and swept through August. 

How were the sellouts achieved? First, of 

course, the film itself is well timed to 

capitalize on the Beatle craze: second, the 

distributors, United Artists, presented it. 

both in national presell and the local theatre 

level follow-through, with vigorous, 

imaginative advertising and promotion that 

emulates the best traditions of showmanship. 

Proof rests in the fact that circuit and 

theatre showmen have been able to jam 

their theatres by carrying out the UA concept. 

This is illustrated by a campaign 

report reaching Boxoffice Showmandiser 

from Sioux Falls. S.D. This is not a big 

city; in fact, the population is less than 

90.000. with a surrounding area of similar 

"small city" size population. 

Ev Seibel, advertising director for Minnesota 

Amusement Co.. and Cliff Knoll, 

manager of the State Theatre in Sioux 

Falls, promoted two sellout performances 

of "A Hard Day's Night" on August 8. using 

the advance-ticket, special premiere format. 

They got together 16 days prior to the date 

chosen to open the advance sales, and decided 

to concentrate first on selling out a 

10 a.m. performance, then go for a 12; 30 

p.m. show, billing the latter as a "Public 

Demand!" 

No reference to the second showing was 

made until the first one was completely 

sold out. Knoll reports 

RADIO; 

There is no rock and roll radio station 

in Sioux Falls, so Knoll held a meeting 

with the executives of the popular local 

radio station KELO on July 9 and worked 

out a gratis tiein promotion. Our format 

with the radio station called for them to 

start runing promos on Saturday. July 18. 

six days before the ticket sale opened. Ten 

hard-sell spots were used each of these 

days. In addition, KELO scheduled the 

playing of Beatle records each day with 

credits given to the special advance "A 

Hard Day's Night" performance and 

after each record. 

In an effort to tie in the radio station 

more solidly, we arranged for KELO to announce 

to its listeners that it had purchased 

a special block of tickets for its 

BOXOFFICE Showmandiser Aug. 31, 1964 — 137 — 

Bigwig Beatles 

Indicative of the enthusiasm with 

which circuits and theatre showmen executed 

United Artists' advance ticket sale 

promotion of the first Beatle film comes 

from Dallas. Show'n here are Raymond 

Willie, vice-president and general manager 

of Interstate Theatres, and Charles Payne, 

general manager of radio station KTJF in 

Dallas, who donned Beatle wigs to help 

along the advance sale of tickets to the 

special preview showing of "A Hard Day's 

Night." Willie is the man with the guitar. 

Interstate added three other theatres to 

the initially scheduled first-nin Majestic 

to accommodate the demand for tickets. 

The Texas circuit sold some 24.500 tickets 

to special showings at circuit houses in 

Dallas. Houston, and 17 other towns In 

Texas. 

Willie and Payne made TV and the newspapers 

with their "Beatle mood" getup. 

out-of-town listeners, and invite them to 

mail in the price of a ticket with a selfaddressed, 

stamped envelope. Nearly 200 

tickets were sold through this effort and 

gave the radio station more material to 

talk about. 

On the ticket sale day. July 24, the radio 

station promoted the tickets with the ten 

hard-sell spots along with several remote 

live broadcasts from the lobby of the theatre 

during the day, using their most popular 

announcers at the theatre. These live 

remotes consisted of interviews with ticket 

'Continued on next pagei

. . and 

Screaming 

I 

Continued from preceding pagei 

buyers, the cashier, the manager, etc. The 

remote broadcasts totaled over an hour and 

a half of radio time. The five days following 

the opening of ticket sales the radio 

station continued to play Beatle recordings 

and used four hard-sell spots per day. 

On Friday, July 31, eight days before the 

picture, we announced "The public demands 

more Beatle tickets so a second show 

will be held at 12:30 p.m.," and had KELO 

revert back to ten hard-sell spots a day for 

eight days, plus daily contests in which 

Beatle albums from "A Hard Day's Night" 

were given as prizes, along with a limited 

number of free tickets to the 12:30 show. 

On Friday, July 31, the special transatlantic 

open-end telephone conversation 

was used at 9:05 and 11:05 p.m. The radio 

station used this interview and the theatre 

ran a small ad in the daily newspaper on 

Thursday with this copy: "Beatle Fans: 

Don Roberts, popular KELO radio announcer, 

will interview the Beatles Friday 

at 9:05 and 11:05 p.m. via special transatlantic 

telephone. Be sure to listen. They'll 

talk about their new picture, 'A Hard Day's 

Night.' " This ad was inserted on the local 

events page. 

TELEVISION: 

Although we bought no television spots, 

KELO-TV did give us photographs and a 

story on each newscast held during the day 

on Friday, July 24, the day our ticket sales 

opened. 

On Wednesday, August 5, three days before 

the movie and half way into our second 

performance ticket sales, KELO-TV 

ran the newsreel type coverage of the London 

premiere of "A Hard Day's Night" at 

12:50 p.m. We also made arrangements for 

them to show this newsreel flim, plus the 

six-minute featurette on the same night at 

10:15 p.m. following the local news and 

weather. In each case, our special Beatle 

performance and ticket sales were added 

into the copy. 

NEWSPAPER: 

Since we had a good tiein with the local 

radio station, we tried to hold our newspaper 

to a minimum, using only what we 

felt was necessary to deliver an outstanding 

job. Our kickoff ad announcing our 

special performance and ticket sales was 

3-col. 10-in. inserted on Sunday, July 19, 

five days before the tickets went on sale. 

On Wednesday, July 22, two days before the 

tickets went on sale we ran a 1-col. 9'/2-in. 

ad. 

Saturday, the day after the ticket sales 

opened, our newspaper ran a photo and 

story of the crowds demanding Beatle 

tickets. A line reminding people that we 

still had some Beatle tickets available was 

used in each of our regular daily ads. 

On Friday, July 31, one week before the 

special performance, we announced our 

second show using a 2-col. 8-in. ad with 

this copy: "We're flooded with phone 

calls, post cards, letters, requests, demanding 

more Beatle tickets ... So we're holding 

a second show at 12:30 p.m. Saturday, 

August 8, of the fabulous Beatles' first fulllength 

hilarious movie, A Hard Day's Night. 

Tickets for the 12:30 p.m. show on sale at 

the State Theatre Boxofflce. Get yours 

now! Listen to KELO Radio for more news 

Success 

about the Beatle movie you may win 

a prize." 

Prom this day on, copy was used in our 

regular daily ads reminding people that 

Beatle tickets would be available until 

they were all gone. 

We have fed a story to the city editor 

for his popular column, Round Robin. This 

story was about a 10-year-old boy who purcha.sed 

a Beatle ticket for his mother's 

birthday present. Knowing the city editor, 

we were sure he would pick this up for a 

cute story for his column, the best read 

column in the paper. 

OTHER MEDIA: 

Music, Drug and Department Store Record 

Departments: 

Arrangements were made with this group 

to post special 22x28 showcards in their 

record departments featui-ing the Beatle 

albums, a copy of our three-column newspaper 

kickoff ad, plus hand lettered information 

regarding the purchase of tickets. 

These were placed in eight locations in 

Sioux Palls. Stores that had window space 

available, used it for the Beatle record and 

movie promotion. 

SCREEN: 

Immediately upon arrival of the special 

teaser trailer from United Artists, we 

ordered a tag with the following copy: 

"Tickets now on sale at the boxoffice for 

the special advance showing Saturday, August 

8. Only theatre capacity sold. Get 

your tickets now . be one of the first 

in the nation to see the Beatles' first feature 

length movie." 

This trailer was placed upon our screen 

on arrival and used throughout our entire 

advance campaign. 

LOBBY: 

The regular National Screen 30x40 was 

made into a display similar to the 40x60 

display shown in the United Artists advance 

ticket sales manual. 

When our promotion started, our doorman 

and ushers wore Beatle wigs and a 

lapel badge with the copy. "The Beatles 

are coming. Watch for them." After the 

ticket sales began, the lapel badges were 

replaced with the special souvenir ID 

badges, "I've got my Beatle ticket—Have 

you got yours?" They wore these until the 

end of the ticket sales. 

THEATRE: 

We chose July 24, for the opening of the 

ticket sales because on that particular day, 

it was a citywide Crazy Day event with all 

merchants participating in the promotion 

which attracted numerous people from the 

out-of-town area. To stimulate interest 

and create excitement at the theatre, we arranged 

with five teenage boys, known as the 

Lancers, to play rock and roll and surfing 

music in front of the theatre from 9 a.m. 

to 9 p.m. The excitement created a crowd 

so big that at times we had to have from 

four to six policemen directing traffic in 

front of the theatre. 

Teenagers started to line up in front of 

the theatre at 3:45 a.m. and from that 

time on the line grew and grew until at 

10:00 a.m. there were over 700 young 

people in line.

BLOCKBUSTER PROMOTION FOR NEW THEATRE 

Personalized Telephone Campaign Boosts 

Sendoff of Suniland in Miami Area 

The new Suniland Theatre In the Miami 

area was opened after a sustained ballyhoo 

of great magnitude befitting Its distinction 

of being the first new theatre built 

by Florida State Theatres in Dade County, 

Pla., in nearly 25 years, and the first authorized 

since the Consent decree. 

The new theatre promotion, a blockbuster 

in it£ field, extended over six montlis, involved 

all advertising and exploitation 

media and reached into 20,000 homes in 

the immediate area through a personalized 

telephone campaign. 

Initial publicity started in November 

1963 with stories and pictures of groundbreaking 

ceremonies, according to a brochure 

just released by the Florida State 

advertising-promotion department at the 

head office in Jacksonville. 

SPECIALS ON CONSTRUCTION 

Progress stories were carried during the 

construction, up to the late June opening 

with the world premiere of "Good Neighbor 

Sam." Special layouts and copy prepared 

by circuit personnel on such items 

as sound, air conditioning, parking faciUties, 

etc., appeared at one period on a onea-day 

basis in newspapers for nearly 30 

days. 

The tempo of activity increased when 

seven radio stations ran their own special 

promotions from June 10 through opening 

day, June 25, highlighting the opening. 

Prizes for the various contests ranged from 

a 9 '2-foot surfboard and an automobile 

to transistor radios and complimentary 

guest tickets. 

Five special congratulatory ads by subcontractors 

were carried in the Miami Herald, 

Miami News, and the Homestead 

Leader. 

All Florida State theatres in the area 

participated in a personalized telephone 

campaign during which nearly 20,000 

homes in the immediate area were called. 

Special prepared messages highlighting the 

new theatre and the opening attraction 

were used. All cashiers had fact sheets not 

only about the theatre but also the various 

contests being run and received many inquiries 

about them during the course of 

the telephone campaign. 

MERCHANTS STAGE WELCOME 

The merchants of the Suniland Shopping 

Center conducted their own "welcome" 

campaign and used radio stations WVCG 

and WEDR extensively. In addition, they 

conducted a Treasure Chest promotion, 

publicized in three newspapers, in which 

keys were given to purchasers who then 

took them to the lobby of the new Suniland 

to see if they would open the locked chest. 

All prizes were contributed by the 

merchants. 

Many thousands of special heralds featuring 

"Good Neighbor Sam" were distributed 

both by the Suniland merchants 

and on a house-to-house basis by a bonded 

delivery service. 

Table tents were used by every restaurant 

in the south Dade area from Coral 

Gables to Homestead. 

Radio Station WINZ, the Mutual affiliate, 

broadcast live from the lobby of the 

theatre opening day with Jerry Wichner 

at the mike. The three television stations, 

WLBW. WCKT and WTVJ, covered the 

opening night's activities as did radio stations 

WFUN, WKAT, WINZ, and WIOD. 

Complimentary salutes congratulating 

Florida State Theatres on the opening 

were broadcast all day from Miami radio 

stations WQAM, WINZ. WGBS, WVCG, 

WIOD, WFUN, WMIE, and WKAT with 

Hollywood (Fla.) station WGMA joining. 

Radio editorials outlining the history of 

the company and Uie new facility were 

carried over WKAT, WIOD and WGBS. 

Premiere night activities started at 7:30 

p.m. with a concert by the Cavalier drum 

and bugle corps, American Legion Post 29, 

while searchlights swept the sky and attracted 

thousands of onlookers.. Ribboncutting 

ceremonies were held at 8:00 with 

Metro mayor Charles "Chuck" Hall and 

county commissioner Lew Whltworth representing 

Dade County; LaMar Sarra, 

vice-president and general counsel, and 

Harry Botwick, supervisor, representing 

Florida State Theatres, and Mrs. Johnny 

Cotton, representing the South Miami Hospital 

auxiliary, which sponsored the 

premiere. 

HONOR GUARD AT PREMIERE 

At 8:20 activities transferred to the inside 

of the theatre where an honor guard 

of the Cavaliers presented the colors and 

remained for the playing of the "Star 

Spangled Banner" and the dedication by 

the Rev. Theodore Tiemeyer, who complimented 

motion pictures on their constant 

endeavors in behalf of community betterment 

and offered a brief prayer for continued 

success. Sarra extended a note of 

appreciation to all attending and called 

Mrs. Johnny Cotton to the stage. Harry 

Botwick presented to Mrs. Cotton a check 

for $500 as Florida State Theatres' "Good 

Neighbor" contribution to the South Miami 

Hospital. 

Jack Lemmon spoke to the opening night 

audience via a special amplified longdistance 

hookup from Hollywood. 

The first ticket sold for regular performances 

starting June 26 was purchased 

by Michael Stein, grandson of Botwick, 

southeastern regional supervisor for Florida 

State. 

Win a Hertz Rent-A-Car Is 

Gimmick for 'Good Scan' 

Hertz Rent-A-Car has a Hertz car on 

the streets of Houston, Tex., calling attention 

to the showing of "Good Neighbor 

Sam" at the Metropolitan Theatre. The 

car was seen on the streets through August 

6 with beautiful Miss Hertz, Ann 

Stansbury. Banners read: "Let your good 

neighbor Hertz put you in the driver's 

seat for a weekend. See 'Good Neighbor 

Sam' at the Metropolitan Theatre. Win 

a Hertz car for a weekend." 

Full details on how to win the Hertz 

car for the weekend were available at the 

Metropolitan. 

BOXOFFICE Showmondiser :: Aug. 31, 1964 — 139 — 

Here manager Bill Bradbeer, standing, and president 

Horry Rosenberg of the Palace Theatre, St. Cothcrines, 

Ont., are mapping out an advertising campaign for 

one of their recent features, "Zulu" in the Niogara 

district. 

Stream of Gimmicks 

Assists Showplace 

The Palace, attractive and comfort-plus 

theatre in the heart of downtown St. Catherines, 

Ont., keeps well on the profit side 

of the ledger through constant promotion 

and renovation. 

Harry Rosenberg, head of the Palace 

operating company, and Bill Bradbeer, 

manager, form a team which always has 

some promotion going on, and their efforts 

pay off at the boxoffice. Their offer 

of a free admission to anyone who could 

lay claim that they didn't laugh through 

a double bill of "Irma La Douce" and 

"Some Like It Hot" had no takers. 

MONEY-BACK OFFER 

The same gimmick was used in behalf 

of "633 Squadron," if the patrons didn't 

enjoy the picture they could ask for a 

pass for another show. No one laid claim 

to the offer. 

Children are occasionally treated to free 

door gifts ranging from comic books, balloons, 

spook cards, even to free tickets 

for sporting events being held in the city. 

For promotion of "A Hard Day's Night," 

ten records of the Beatles' soundtrack 

music were given away to lucky number 

holders during the runs. The promotion was 

cosponsored with the local radio station. 

The Palace is not only a movie house, 

it is the center of stage attractions in the 

Niagara peninsula, having a full size stage 

suitable for any type of road shows. Among 

the many shows to play the Palace last 

winter were the National Ballet, Spring 

Thaw, Vienna Boys choir, symphony orchestras, 

fashion shows, folk festivals, and 

local theatrical groups who produced such 

stage presentations as "South Pacific" 

and "Annie Get Your Gun." 

THEATRE RENOVATED 

During the past year the theatre has 

undergone a thorough interior renovation, 

including new broadloom in the 

foyer, new seats and painting job of the 

auditorium and lobby. 

It is the intention of the management 

to carry on this fall with further improvements 

that will make "the Palace the 

showplace of St. Catherines!" 

Color Cartoons at Every Show 

At Torrington. Comi., the Torrington 

Drive-In is including two color cartoons on 

every program.

Crest-Reissue) 

Rank-Zenith 

XHIBITOR HAS HIS SAY 

S- 

lABOUT PICTURESI 

ALLIED ARTISTS 

Black Zoo lAA) — Michael Gough, Jeanne 

Cooper, Rod Lauren. Fairly good plot with 

rather "corny" acting in places. Will get 

you some business and is in color, which 

helps. Terms are okay. Played Thurs.. Pri., 

Sat. Weather: Warm and clear.— Terry 

Axley. New Theatre, England. Ark. Pop. 

2,136. 

AMERICAN INTERNATIONAL 

X—The Man With the X-Ray Eyes (AIP» 

—Ray Milland. Diana van der Vlis, John 

Hoyt. Played this with "Plight From 

Ashiya" and the audience found it more 

to their liking. Can't figm-e them out! Good 

picture, though, and good color. Weii-d effects. 

American International is starting 

to come up, even if they are getting as 

commercial as Disney. Played Thurs., Pri., 

Sat. Weather: Humid.—Chukk Garard, 

Woodbine Theatre, Carthage, 111. Pop. 3,300. 

BUENA VISTA 

Tiger Wallis, A iBVi—Brian Keith, Vera 

Miles, Pamela Franklin. The usual good 

quality from Disney. Should go anywhere, 

but fell short here. Played Thurs., Fri., 

Sat. Weather: Hot and clear.—Lew Bray 

jr., Texas Theatre, Pharr, Tex. Pop. 14,000. 

COLUMBIA 

Bye Bye Birdie (Col>—Janet Leigh, Dick 

Van Dyke, Ann-Margret. For those guys 

who are claiming that musicals are unpopular 

here is the answer. A thoroughly 

enjoyable musical with appeal for all. Had 

an average crowd, which is good because 

of hot weather. Played Sun., Men. Weather: 

Hot.— Paul Fournier, Acadia Theatre, St. 

Leonard, N.B. Pop 2,150. 

Lawrence of Arabia (Col)—Peter O'- 

Toole, Alec Guinness, Anthony Quinn. Boy, 

Columbia was sure proud of this one, but 

it was 

Sun. 

just another 

through Wed. 

picture here. 

Weather: 

Played 

Good.—M. 

W. Long, Lans Theatre, Lansing, Iowa. 

Pop. 1,536. 

L-Shaped Room, The (Col) — Leslie 

Caron, Tom Bell. Cecily Comtneidge. 

Played this for a college art picture before 

the campus closed and the theatre was 

packed. Not quite certain how this film 

slipped by the puritanic censors. Not exactly 

dirty, but bold. It was probably over 

the heads of half the people here. But play 

it and watch them pom- in. They all like 

things risque whether they admit it or not. 

Played Wed. Weather: Cool.—Chukk Garard, 

Woodbine Theatre, Carthage, 111. Pop. 

3,300. 

METRO-GOLDWYN-MAYER 

Main Attraction, The iMGMi — Pat 

Boone, Nancy Kwan. Mai Zetterling, Keiron 

Moore. Pat Boone wasn't made exactly for 

this type role, especially with sex thrown 

in. Pair picture and only fair business. 

Played Sun., Mon. Weather: Cool and 

clear.—Terry Axley, New Theatre, England, 

Ark. Pop. 2,136. 

Tarzan's Three Challenges iMGMt — 

Jock Mahoney, Woody Strode, Ricky Der. 

Tarzan on horseback—what next—doing 

rock and roll? We played "Tarzan Goes to 

India" twice. "Tarzan's Three Challenges" 

did not equal the gross of "Tarzan's Lost 

'/ones' Gets 200 Per Cent 

In Seven-Day Run 

Played "Tom Jones" as our flagship 

attraction in our eight weeks' 36th anniversary 

celebration. Played it seven days 

to nearly 200 per cent of average, even 

at this late date. No colleges nearby. 

Good business; happy patrons. This 

one's everything it's supposed to be. And 

we were competing with "Viva Las 

Vegas" just ten miles away. 

New Colonial Theatre 

Canton, N.C. 

JERRY B. SPINN 

Safari," a repeat. My patrons want Cheta, 

Boy and Jane and in the jungle, as the 

Tarzan created by the writer, not this new 

Hollywood worldwide traveler. No more 

new Tarzan's for me. Played Pri,, Sat. 

Weather: Pair.—Ken Christianson, Roxy 

Theatre, Washburn. N.D. Pop. 968. 

V.I.P.S, The I MGMi—Elizabeth Taylor, 

Richard Burton, Louis Jourdan. Slow Sunday 

matinee for lack of kids, but four fair 

nights of adult business. Played during 

graduation week. Played Sun. through Wed. 

Weather: Scattered showers.— Lew Bray 

jr., Texas Theatre, Pharr, Tex. Pop. 14,000. 

Wonderful World of the Brothers Grimm 

iMGM I—Laurence Harvey, Karl Boehm, 

Claire Bloom. This is a superior effort of 

its type, but our folks simply won't buy this 

type. They'd rather watch a 20-year-old 

western on TV than see this. Had a bunch

Boxoffice-August.31.1964

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