Boxoffice-October.19.1964

^ONAL EXECUTI\
o"! tlH tetivil Nrwi Pi«ti of All Cdlliooi
1*^
. Page
OCTOBER 19. 1964
In Two SacliOM—Sacliofl Om
Here they are, the uniquely barbered Beatles, musicol off-beots whose first motion picture,
"A Hard Day's Night," released by United Artists, hos been voted the BOXOFFICE Blue Ribbon
Award for September. The musical romp with comic touches even pleosed some of the more
serious critics and especially appeals to adolescents in a family group .
21.

}
%c/u6^i
LIVE HUP!
Universal Pictures aj
the Chrysler Motors
Corporation have |
entered into a colossal!
joint promotional
campaign in
conjunction with "Tl|
Lively Set" openings
throughout the count!
1^
ONEOFMSE
FOUR GREAT
1965 CHRYSLER
HI
R
PLYMOUTH
Sport Fury
2 door hardtop
Prize for Group 1
UUUuL Coronet
"500" Convertible
^rize for Group 2
L Coronet
2 door hardtop
Prize for Group 3
This tie-in is based on :
the Chrysler Motors ttJ*"
Corporation's Turbin
Car which is featuredm
in the film.
This extensive and alll
a
*«
iiiii
encompassing tie-in
w:
includes a special M
competition for m
EXHIBITORS basefl";
on the best campaign
for the "Lively Set,"
a campaign in which
the tie-up with
yoiu" local Chrysler-
Plymouth-Dodge
dealer should play a
prominent role.
The competition is
open to aU exhibitors
throughout the coun^
who have played
"The Lively Set." In
order to make the
competition fair to a
mi
m
lit
111.
the country has beoi^j
divided into four
categories based on t¥
population of cities.
Full details of this
"Lively Set"-Chrysle
Motors Corporation
Exhibitor contest ar^
outlined in a special
four page supplemer
now being prepared
and which will be
combined with
Chrysler's own 8-paf
brochure on the tie-it^
WRITE FOR YOU
COPY NOW TO:
Belvedere Satellite
2 door hardtop
Prize for Group 4
i

I
W
I Offices:
TH NATIONAL FILM WEEKLY
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Problems and '65 Product
Features of Allied Confab
DETROIT—Theatremen attending the
35th annual convention of Allied States
Ass'n at the Sheraton-Cadillac Hotel here
this week will be given a hard look at industry
problems and potential solutions as
well as at major film product scheduled for
1965 release.
Beginning with the first session, at 2
p.m. Monday (19i in the English room,
the interchange of exhibitor ideas will include
financing of shopping center theatres,
the plight of the small theatre, changing
distribution patterns, product availability
and performance, sales policies and trade
practices, unfair 16mm competition and
community antenna systems, according to
Milton H. London, executive director.
With major emphasis on the solution of
industry problems, the theme will carry
throughout the convention. On Tuesday
i20>. Allied president Jack Armstrong will
open the afternoon session with a talk entitled.
"An Anti-Poverty Program for Theatres."
to be followed by discussions of
newspaper ad censorship and showmanship,
along with other previously announced
topics.
On Tuesday evening, following the Motion
Picture Ass'n of America dinner and
reception, conventioners will view major
1965 product, and the following morning
will attend a motion picture product session
at 9 a.m. at the Madison Theatre.
The Tuesday keynote luncheon in the
Grand ballroom will be hosted by ABC Consolidated
Corp., L&L Concession Co., Motion
Picture Alexander Corp. and Pep Lines
Trucking Co. Host companies for the MPAA
reception and banquet include Allied Artists.
Buena Vista. Columbia, Metro-Goldwyn-Mayer,
Paramount, 20th Century-Fox.
United Artists, Universal and Warner Bros.
Showmen will be guests of American International
at a Wednesday Celebrity
luncheon at which AIP will present its
Get
Jack Armstrong
Milton H. London
"Starburst of Youth for the World's Young
at Heart." New AIP actresses Susan Hart,
Bobbi Shaw, Donna Loren and Cheryl
Sweeten will appear, with comedian Don
Rickles acting as master of ceremonies.
A live musical skit and scenes from "Pajama
Party" will be shown, as will a product
reel including scenes from "The House
at the End of the World," starring Vincent
Price and Elizabeth Shepherd, and "Atragon."
new color science-fiction spectacular.
Wednesday afternoon will be left open
for tom-ing the TESMA-TEDA equipment
and supply exhibits in the fourth floor exhibition
hall. The displays are open Monday
from 2 to 6 p.m. only to exhibiting
manufacturers, equipment and supply dealers
and theatre projectionists, but will be
open both Tuesday and Thursday from 9
a.m. to 12:30 p.m. and on Wednesday from
2:30 until 6 p.m. for conventioners. Thursday
morning also will be left open for the
exhibits, except for the Allied Theatres of
Michigan annual membership meeting and
election of directors.
Wednesday evening, guests will leave at
6:30 for the Pepsi-Cola nightclub party at
the Elmwood Casino, across the border in
Windsor, Ont., where Phil Silvers is the
featured entertainer.
The Thursday afternoon session, follow-
Congressional Aid on Tax: COMPO
NEW YORK—Exhibitors across the nation
this week were urged by C. Elmer
Nolte jr. and LaMar Sarra, co-chairman of
the COMPO national tax campaign committee,
to see their senators and congressmen—now
returning home with the adjournment
of Congress—and to do everything
possible to obtain from them definite
pledges to work for repeal of the admissions
tax on motion picture theatres.
"Specifically," the tax committee chairman
said, "we want representatives and
senators, when the next session of Congress
begins in January, to urge members of the
House Ways & Means Committee and the
Senate Finance Committee to make sure
that repeal of the admission tax on motion
pictui-e theatres is definitely included
in the excise tax reform bill that is certain
to be introduced in the next session."
The statement points out that all of the
House members and one-third of the Senate
members are up for re-election, adding
that "this is an ideal time for exhibitors
to seek pledges of this support" and that
pledges should be obtained from all candidates,
not just incumbents.
Nolte and Sarra reported that information
from Washington is to the effect that
the Treasury Department, in its recommendations
to the next Congress for excise
tax reform, will not recommend appeal or
reduction of admission taxes.
"But we want this excise tax bill to
carry a provision specifically repealing the
admission tax on motion picture theatres,"
the statement continues, explaining that
the tax committee desires to have all members
of Congress join in persuading the
Congressional committee the repeal should
be part of the excise tax bill.
"Your national tax repeal campaign
committee believes strongly that we must
button down our case with Congress before
election day. Indeed, your tax committee
has good reason to believe that if
this is not done, we shall face serious trouble
when the excise tax reform bill comes
up in the next Congress," the statement
adds.
ing a merchandising luncheon hosted by
National Screen Service, will feature the
"Ticket Stubs 1965" musical revue and the
creative management clinic. The convention
will conclude Thursday night with the
president's reception, hosted by Union Carbide
Corp., and the annual awards banquet,
with Coca-Cola Co. as host. Speakers
will be U. S. Senator Philip A. Hart and
Congresswoman Martha W. Griffiths, and
festivities will end with the presentation of
the Star of the Year award to Leslie Caron
and the Producer of the Year award to
Lawrence Weingarten and the awarding ofj
an exhibitor trip to the 1965 Mardi Gras.
Special Activities Are Set
For Women at Detroit
DETROIT—Several special events are:
women attending the Allied:
scheduled for
States convention here this week.
On Tuesday, women will board chartered!
buses at 11:30 a.m. for luncheon and al
fashion show at the Roostertail. The fol--
lowing day at 2 p.m. Mary Davis Gillles,i
senior editor of McCall's, will speak and
show a color slide on "Popular Home Decorating"
in the English Room of the Sheraton-Cadillac,
and on Thursday, chartered
buses will take the ladies to the Henry,
Ford estate for a private luncheon and an
aftei-noon torn- of Greenfield Village.
In addition, in the Mason suite on the
fifth floor throughout the convention, wo-,
men may have complimentary make-up applied
by Fashion Two Twenty.
Convention hostesses are the barkerettes
of Variety Tent 5, with Mrs. Woodrow
Fraught, president, and the Greater Detroit
Motion Picture Council, with Mrs. Raymond
R. Kanagm-, president.
Color-Vision Acquires
New Projector Units
HOLLYWOOD—Theatre Color-Vision,
subsidiary of National General Corp., en--
a
s
s? \
gaged in establishing a national closeci
circuit television network for theatres, has]
signed an exclusive agreement for worldy
wide distribution of mobile color anc,
black and white closed-circuit TV projectors,
with Dalto Electronics Corp. of Nor-,J|
wood, N.J.. it was announced jointly b^
Irving H. Levin, NGC vice-president anc
head of the theatre TV subsidiary anc
Arthur R. Tucker, president of Dalto.
The electronics firm has been engagec
in production of simulators for the govern
ment's NASA space exploration progran
and has devised new electronic and optica
procedures using the Schmidt system o
projection, it was stated by a spokesmai
for the company. Color system is a two
tube operation.
NGC has the full rights to market th
projectors to theatre operators, industria
firms, schools and other units. The ne^
line supplements the General Electri
Talaria system, to which NGC has ex
elusive on distribution for entertainmen
and commercial industry uses.
(
Three models include Amphicon "600/
a color unit, Amphicon "330," a color pro:
jector for small theatres, schools and in;
dustrial firms. Both can be used for blac
and white projection. Another set in th
line is Amphicon "100" for a black an
white projection, presently being used i
Chicago and Detroit for NFL footba)^
games.
BOXOFFICE October 19, 19(j
l«S
W'

Good Response Given
To Research Project
NEW YORK—A proposal calling for an
industry-conducted independent research
study of film-going habits and attitudes
toward motion pictures and movie-going, as
presented by Robert W. Selig. vice-president
-){ theatre operations for National General
:rorp.. before the Theatre Owners of Amerca
convention, has met with favorable response
from distributors and exhibitors, it
vas reported here this week.
Peter C. Latsis, NGC publicity director,
vho flew here from the convention to disuss
the research program with distributor
idvertising-publicity chiefs, said he was
ratified with the enthusiasm for the survey.
The plan was a highlight of the seven points
)utlined in Selig's keynote speech at the
"hlcago TOA convention and received the
ndorsement of that exhibitor organization.
Latsis said the project, subject to approval
)>• the advertising-publicity committee of
•lotion Picture Ass'n of America, will be
onducted by the Denver Research Institute
)f the University of Denver and will cost a
aaximum of $7,200 with completion slated
-Ithin four months of its start.
According to Selig, the research survey
ould be conducted in Denver by proessional
interviewers with doctorate derees.
Denver was selected because it is
ar removed from either coast and is typical
f American movie-going habits. It has a
'opulation of about 700.000 and has been
he scene of many big premiere engagelents.
I
"This is an industry project certainly long
verdue." Latsis said. "In these times, only
n intelligent, scientific research project can
iimish the answers to the question which
unround us in this changing age."
lupe. Hunter AA Stocks
Less Than 1 Per Cent'
HOLLYWOOD—Arthur N. Rupe and
iruiiam P. Hunter have revised their
arlier statement as to their holdings of
Hied Artists stock. Instead of holding ten
er cent of AA stock, as they told a press
inference on September 23, a news release
sued Thursday

Investment Firms
Uptrend in
NEW YORK—Sustained Improvement in
the domestic motion picture industry and
predictions of continuing growth were
noted in the report this WT-elc of the Value
Line Investment Survey and a special study
conducted by the Bache & Co. investment
firm.
Both reports credited these factors as
contributing to the resurgence of the industry:
better pictures, both artistically
and technically; increased attendance and
boxoffice receipts; a growing and more affluent
foreign market; a bigger television
market for both new and old Hollywood
pictures and better studio practices.
In addition. Value Line noted the industry
upsurge was reflected in the construction
of new four-wall shopping center
theatres which are picking up "some of the
boxoffice slack created by the closing of
uneconomic mid-city theatres."
Tlie Value Line report also pointed to a
possible new Internal Revenue Service
ruling which could create added investor
interest in motion picture stock. The lulling,
the report asserts, is expected to require
that film companies provide greater
residual value for films in release. This
practice. Value Line continues, "would reduce
the amount of film costs that studios
could charge to current income, thereby
increasing reported earnings, smoothing
out year-to-year earnings comparisons and
highlighting the present earning power of
film companies, now hidden in understated
film library assets."
The Bache & Co. semi-annual report asserted
that film company shares continued
to be regarded as speculative investments,
but added: "Earnings of film companies
will vary, reflecting the unpredictable
audience response to individual motion
pictures. Market prices reflect anticipated
near-term earnings on coming releases."
The study said the day of supercolossal
productions has faded, with emphasis
now placed on quality and novelty
rather than size, and the report added
that, after a period of several years of
stabilization from the competitive impact
of television, "definite improvement has
become apparent in motion picture industry
results."
It predicted that boxoffice gross receipts
would top $1.5 billion for 1964, up from
$1.45 billion in 1963, and that weekly attendance
would exceed 43,000,000, up one
million from both 1962 and 1963.
Railroad Trains to Show
Motion Pictures Nightly
NEW YORK—Starting next month, motion
pictures will be shown aboard two
crack night trains of the Baltimore and
Ohio Railroad through a deal closed by
B&O and David Flexer, president of Intransit
Motion Pictures. The trains are
the Capitol Limited, operating between
Baltimore and Chicago, and National
Limited, serving Baltimore, Cincinnati and
St. Louis.
Two cars on each ti^ain will be designated
as movie cars, a regular coach for coach
passengers and dining car for Pullman
and slumber coach passengers.
will be shown free.
Predict Continuing
Motion Picture Business
The films
Citizens Urged to Vote
In Theatre. TV Films
NEW YORK—Good citizenship films
urging all citizens to register and vote in
the November elections were released to
television stations and motion picture theatres
Wednesday
1 14 1 by the American
Heritage Foundation and the Advertising
Council, continuing the film industry's participation
in national non-partisan activities.
The films feature Janet Leigh, Sidney
Poitier, Kirk Douglas and Gregory Peck and
were prepared as a public service contribution
of the Motion Picture Ass'n of America.
Thomas D'Arcy Brophy, president of the
American Heritage Foundation, cited the
industry, asserting, "The motion picture industry
has frequently assisted oui' 'good
citizenship' programs in the past, but never
to the extent of making available filmed
messages to every television station and
motion picture theatre in the country."
The foui' stars volunteered to appear in the
films and Universal, United Artists and
Paramount absorbed the expense of filming
the public service messages.
Ralph Hetzel, acting president of MPAA,
said, "We are very happy to have this opportunity
to assist in this great non-partisan
effort to encourage our fellow Americans
to live up to their voting responsibilities."
CRourke Exploitation Head
For Embassy Pictures
NEW YORK—John O'Rourke has been
promoted to the post of director of exploitation
for Embassy
Pictures, it was
announced by Leonard
Lightstone, executive
vice-president.
The appointment,
effective immediately,
reflects the company
policy of promotion
from within,
was noted.
it
O' R o u r k e succeeds
Charles Cohen, who
John O'Rourke has resigned.
O'Rourke joined
Embassy Pictures in August 1962. Prior to
that, he held promotion and exploitation
positions at 20th Century-Fox, Metro-
Goldwyn-Mayer and Astor Pictures.
Tom Lazarus to 7 Arts
As Ad Coordinator
NEW YORK—Tom Lazarus has joined
Seven Aits Pictures as advertising coordinator
for the new theatrical distribution division
of Seven Arts Productions, according
to Edward S. Peldman, vice-president in
charge of advertising and publicity.
Lazarus has resigned from the advertising
department of 20th Century-Fox to accept
his new assignment. Before joining Pox he
attended Boston University and worked with
the Donohue & Coe advertising agency.
Edwards-Mirisch Sign
i
$20 Million Deal
NEW YORK—In a deal involving six
pictures at a total cost in excess of $20,-
000,000, Blake Edwards'
Geoffrey Productions
has signed a
new contract calling
for the producer-director-writer's
exclusive
association with
the Mirisch Corp., it
was announced by
Harold J. Mirisch,
president of the independent
filmmaking
organization. Under
Biake Edwards the new deal, Edwards
will make six
films in succession for Mirisch presentation
and United Artists release.
This new pact will continue an association
between Edwards and the Mirisch organization
which has already resulted in
two of the outstanding international
critical and boxoffice comedy successes of
recent years, "The Pink Panther" and "A
Shot in the Dark," both made by Edwards
as Mirisch presentations through United
Artists release.
The first two projects under Edwards'!
new exclusive contract will be "What Dld|
You Do in the War, Daddy?" a comedy set,
against a World War II background, and
"The Battle of Gettysburg," a roadshow
presentation dealing with the classic Civil
War encounter.
Mirisch declared: "We are delighted to;
continue our association with such an out-j
standing filmmaker who has consistently!
combined top quality with international!
boxoffice appeal in the motion pictures hi
has created. He has entered that selectj
group of filmmakers whose very names are!
major boxoffice forces and whose worki
are eagerly awaited by the general public.''
Edwards expressed his "great pleasure atl
renewing and extending what has been a
most congenial and creatively inspiring!
association."
The deal was negotiated by EdwardSjl
representative, the William Morris Agency!
Edwards, currently filming "The Great]
Race" at Warner Bros., will make one ad'
ditional film for that company, "Planet ofl
Apes," early next year before commencing]
the exclusive association with the Mirischi
Corp.
RCA Official Urges More
Use of Electronovision
NEW YORK—Greater use of televislonl
techniques in making motion pictures foil
large-screen theatre exhibition has beerl
forecast by Gordon W. Bricker of thel
Broadcast and Communications Products DiT
vision of Radio Corp. of America. He basec'l
it on successful showings of "Hamlet" re-f
corded by Electronovision directly on 35mni|
film exposed to electronic pictures.
Bricker said the project showed that higlJ
quality TV film recordings can produce!
fine technical results with ordinaiy stage]
lighting at legitimate theatres.
The filmed version of "Hamlet," starfl
ring Richard Burton, was recorded at thel
Lunt-Fontarme Theatre here and showrl
at 971 theatres in the U.S. September 2£|
and 24.
6 BOXOFFICE October 19, 10641'

TO
1964
WE'RE CELEBRAIG
40 YEARS OF LEADERSH
D
AND WE'RE CELEBRATING
IHE BESTm
WE KNOW HOW: WITH A
-THE-
OF
/
13

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"
You have just previewed highlights of the 1964-65
season. And the '65-66 season promises to be just
as exciting. Among the outstanding properties
acquired for production in the months ahead are:
Leon Uris'
"Armageddon"
Arthur Miller's "After The Fall"
James Michener's
"Caravans'
Evan
Hunter's "Buddwing"
Boris Pasternak's "Dr. Zhivago"
Irving Berlin's "Say It With Music"
Elliot Baker's "A Fine Madness"
Alexander Cohen's "Baker Street'
Franz Werfel's "The Forty Days Of Musa Dagh"
Jorge Amando's "Gabriela, Clove and Cinnamon"
James Donovan's "Strangers On A Bridge"
Helen Maclnnes' "The Venetian Affair"
Also slated for production
Garson Kanin's "Roses Are Blue'
Gore Vidal's "Don't Rock The Boat'
Agatha Christie's 'ABC Murders'
Ray Rigsby's
"The Hill'
Rider Haggard's "She'
Howard Fast's "April Morning"
Ronald Alexander's "Nobody Loves An Albatross
Ruth Brooks Flippen s "The Girl With A Definite Maybe"
Gavin Lyall's "Most Dangerous Game
BOXOFFICE :: October 19, 11^

J_
Dale Robertson Co.
In Expansion Moves
HOLLYWOOD—Sidney Cooper, veteran
film executive, has been appointed vicepresident
in charge of sales and distribu-
$1 Million 'Bible Drive
Opened by DeLaurentiis
Sidnry Cooper Dale Robertson
tion for United Screen Arts, Inc.. according
to an announcement by Dale Robertson,
president. Cooper was with Cinerama
for the past four years as domestic sales
manager and before that with United
Artists for 17 years. He will headquarter
in New York with an assistant in the
Studio City offices of the company on
the coast.
In an additional realignment of officers,
Dale Robertson moves into duties as president
in addition to being chairman of the
board, since Earl Collins has resigned due
to ill health.
Cooper states offices will be opened in
Chicago. Dallas and Kansas City in an
expansion move of the firm. Two features
are ready to go into immediate distribution.
The film's new address is 11969 Ventura
Blvd.. Studio City. Calif.
United Screen Artists plans its own production
as well as handling the distribu-
NEW YORK—Although Dino De Laurentiis'
$12,000,000 epic. "The Bible." is only
two thirds completed under the direction
of John Huston in Rome, the producer is
launching a full-.scale publicity and promotion
campaign for the three-and-onehalf
hour film, the first in Dimenslon-150,
which will be used for all roadshow engagements,
starting in November 1965.
To this end, De Laurentiis' publicity and
advertising head, Lon Jones, came to the
U.S. to start a key city tour Monday (12)
and visit Boston. Pittsburgh. Cleveland,
Cincinnati, St. Louis, Denver, Houston,
Dallas, Los Angeles, San Prancisco. Philadelphia
and Washington. D.C.. as well as
New York, to see newspaper editors to
show them color transparencies and blackand-white
prints of key scenes from the
episodes already completed, these including
The Garden of Eden, Cain and Abel,
Sodom, both before and after destruction,
and the Story of Abraham. Huston is now
preparing to film the Tower of Babel
sequence and then will wind up the Noah's
Ark sequence, in which Huston, himself,
may act the role of Noah.
The film to date stars Ava Gardner as
Sarah and Peter O'Toole as the Messenger
of the Lord with George C. Scott and
Michael Parks, the latter the Universal
contract player playing Adam, as Americans
in the cast; Richard Harris, the British
star who plays Cain; Ulla Bergryd,
Swedish actress as Eve. and Gabriele Perzeti
and Eleonora Rossi Drago. Italian stars
playing Lot and his wife. The important
role of Ninu-od is still to be cast. The picture
which started production in May
1964 is expected to be completed late in the
year or in January. Jones said.
A national distributor for the U.S. is expected
to be announced early in November
and the major company will share in the
$1,250,000 advertising and publicity campaign.
De Lam-entiis will distribute the
sign atop the Astor and Victoria theatres,
stretching from 44th Street to 45th Street,
has been .seen by an estimated 200 million
people during that time, according to
Arthur Manson, De Laurentiis' U.S. representative,
who shares a New York office
with Ralph Serpe. the Italian producer's
business representative here. This sign is
costing the producer $123,000 a year but he
believes it has more than earned its keep
by making the production known to millions
of people a year in advance, especially
while the World's Fair has drawn crowds to
the Times Square area.
Other features of the advance promotion
for "The Bible" will include monthly newspaper
ads for the next 12 months and the
publication of Christopher Pry's .screenplay
in a hard-cover book, which will be distributed
to opinion makers, religious leaders
and Sunday School groups.
The advance promotion got off to a start
Sunday dli with a full-page promotion In
the Sunday supplement. "Pamily Weekly."
which reaches more than 12 million readers,
while Show Magazine has already
carried a three-page feature on "The
Making of Eve," with stories and pictures
on Ulla Bergryd.
Several U.S. exhibitors have already expressed
interest in holding openings In
their cities in 1965, even before the distribution
deal is set, these including representatives
of New York circuits and the
Jefferson Amusement Co. in Texas, Jones
said. .
tion of independent product and expects to
have 12 releases within a year. Three now
ready are: "The Man Prom Button Willow."
an animated feature produced
Film
by
Cases Rehearing
Dale Robertson: "The Redeemer," starring
Macdonald Carey and produced by Joseph
Denied by High Court
Green jr.; and "A Swinging Summer." produced
by Reno Carrell and starring Jim
Stacy. William Wellman jr., Quinn O'Hara
and Allan Jones.
in which it sustained the legality of product
Other executives are Vern Carstensen. film in Italy and Germany and Japan splits some months ago. and also knocked
attorney Billy H. Hunt and Harry Koplan. distribution deals have already been set. out appeals of two lower couit decisions
The actual long-range promotion for affecting the motion picture industry.
"The Bible" has been in evidence in Times In the first decision day of its new term,
Square for over a year, where the huge the high court refused to review the Gate
Julie Andrews Is Touring
Film Club case in which the authority of
To Boost 'Mary Poppins'
New York State to compel censorship of
non-ot)scene films was at issue. The Gate
HOLLYWOOD— Julie Andrews is making
case is similar to the Preedman case of
a cross-country personal appearance tour
Maryland, which the court has agreed to
on behalf of Walt Disney's "Mary Poppins."
hear, and which challenges the Maryland
in which she makes her screen debut with
law requiring censorship of non-obscene pictures.
Dick Van Dyke.
Miss Andrews will participate in premiere
The court also refused to hear a suit
activities in key cities throughout the
brought by Dave Fleischer, stockholder in
country during this month. The English
Fleischer Cartooiis. against Paramount.
singing star so far has visited San Pran-
AAP. Inc.. Associated Artists. Fleischer
:lsco. Chicago and Detroit. She is scheduled
to go to Philadelphia. October 19. 20;
asked reversal of lower couit decisions deny-
Studios. Max Fleischer and others. The suit
Washington, October 20, 21 and Boston,
ing Dave Fleischer's claims of stockholder
October 22, 23. Her agenda calls for a
rights' violations and antitrust damages.
round of newspaper and radio interviews Lon Jones, right, publicity and advertising
chief for Dino De I.,aurentiis, atres of Philadelphia had brought action
In the Viking case, in which Viking The-
in the local level, along with a personal
appearance at each of the gala openings. who came in from his Rome headquarters
to start a key city tour to protors
for product splitting, the Supreme
against local exhibitors and major distribu-
The Disney musical also will be preniered
in Atlanta. Denver. Dallas. Houston. mote the late 1965 release of "The Bible,"
and Arthur Manson, New York and Allied filed amicus curiae briefs main-
Court upheld the practice after both TOA
at. Louis. Pittsburgh. Salt Lake City. New
Jrleans and Cleveland during the same representative for De Laurentiis, tell taining the split in bidding for films was
Period.
the tradepress about their plans.
an economic necessity.
JOxorncE October 19, 1964
WASHINGTON—The U.S. Supreme Court
this week refused to reheai' the Viking case,
IS
1)." I

^
MGM High on Outlook
As 40th Year Begins
NEW YORK — Mctio-Goldwyn-Mayer,
launching its 40th anniversary celebration,
October 30 through next March 18, is anticipating
the two most profitable years in
its history in the 1964-65 and 1965-66 seasons,
Robert H. O'Brien, president, has predicted,
simultaneously noting that, for the
first time since the founding of the company,
MGM has its entire production and
distribution program planned for two years
in advance, through 1966.
With a confidently optimistic outlook and
a realistic appraisal of the company's future,
O'Brien pointed out that the current
fiscal year, 1963-64. which ended August
31. showed a dramatic and substantial upsui-ge
in profits. Last July, the MGM president
revealed that film rentals were at
an all-time high, with the company earning
a net profit of $3,729,000, or $1.43 per
share, for the first three quarters, as compared
to a loss of $12,338,000, or $4.79 per
share, for the corresponding period the
preceding fiscal year.
He emphasized that, starting with the
first week in July, MGM exceeded the
$3,000,000 mark in weekly worldwide film
rental revenues five times in eight weeks,
climaxed by a fiscal yearend, 11-day period
(August 21-311 dming which it totaled
more than $4,000,000 in combined domestic
and international film rental gross.
The record-shattering figm-es were
amassed domestically with "The Unsinkable
Molly Brown," which grossed $2,001,
566 in its ten-week run at Radio City Music
Hall, where it was the first film to top
the $2,000,000 mark in the 32-year history
of the theatre: the current "The Night of
the Iguana": "How the West Was Won,"
expected to top the $20,000,000 mark, and
"Viva Las 'Vegas." which set new drivein
and sub-run boxoffice records. Internationally,
top grossers were "How the
West Was Won," "Sunday in New York,"
and under new titles for foreign release,
"Viva Las 'Vegas," "The Love Cage" and
"The Wheeler Dealers."
Concui'rent with the anniversary celebration,
a $50,000 domestic sales drive is being
launched, described by Morris E. Lefko,
vice-president and general sales manager,
as the "largest and most intensive single
sales effort in the history of the company."
The drive will divide the 30 domestic
branches into three categories according to
size with prizes ranging from three weeks'
salary to one week's salary and with each
employe in the winning branches participating
in the cash prizes.
During the 20 weeks of the celebration,
MGM will distribute 15 new featui-es, O'-
Brien revealed, all backed by extensive advertising,
publicity and exploitation campaigns
and furnished with long lists of accessories
and sales materials. For October,
November and December, the company will
release "The Outrage," starring Paul Newman,
Lam-ence Harvey, Claire Bloom and
Edward G. Robinson: "Joy House," starring
Alain Delon, Jane Fonda and Lola
Albright: "Murder Ahoy," starring Margaret
Rutherford: "Of Human Bondage,"
Seven Arts production, starring Kim No-
vak and Laurence Harvey: "The Young
Lovers," Samuel Goldwyn jr. production,
starring Peter Fonda and Sharon Hugueny:
"The Americanization of Emily, starring
"
Julie Andrews, James Garner and Melvyn
Douglas, the MGM Christmas release, and
"Your Cheatin" Heart," starring George
Hamilton as folk-singer Hank Williams.
For early 1965, releases will include
Perlberg-Seaton's "36 Hours," with James
Garner, Eva Marie Saint and Rod Taylor;
"Signpost to Murder." with Stuart Whitman,
Joanne Woodward and Edward Mulhare:
"Quick, Before It Melts," with
George Maharis and Robert Morse: "The
Swingin' Set," with Mary Ann Mobley and
Nancy Sinatra: "The Rounders," starring
Glenn Ford and Henry Fonda; "Girl Happy,"
with Elvis Presley and Shelley Fabares;
"Clarence, the Cross-Eyed Lion," with Marshall
Thompson and Betsy Drake, and the
Martin Ransohoff production, "The Loved
One," with Robert Morse, Jonathan Win-
Anjanette Comer and Sir John Giel-
ters,
gud, which will have special Easter engagements.
For late spring and summer, MGM will
have "Young Cassidy," "Operation Crossbow,"
"The Power," "Joy in the Morning,"
"Tikop and the Shark," "Plight of the
Sandpiper," "The Cincinnati Kid," "Mm--
der Most Foul" and "Yellow Rolls-Royce."
William Tuttle Tours Keys
For MGM's 'The Outrage'
NEW YORK—William Tuttle, head of
MGM's makeup department, whose most
recent makeup job was transforming Paul
Newman into a fearsome Mexican bandit
for "The Outrage," is touring nine key
cities for promotion activities for the November
release.
Tuttle was in New York from October 9
through Tuesday (13) where the Martin
Ritt production is playing at the DeMille
Theatre, then he visited Detroit Wednesday
and Thursday (14, 15), and Cleveland
Thui-sday and Friday (15, 16). Tuttle will
go to Atlanta Monday and Tuesday (19,
20), then to New Orleans Tuesday and
Wednesday (20, 21) and Dallas Thmsday
and Friday (22, 23). He will go to St. Louis
Monday and Tuesday (26, 27), to Kansas
City Tuesday and Wednesday (27, 28) and
wind up his torn- in Minneapolis October
29, 30. In each city, Tuttle will be interviewed
on radio-T'V and make personal appearances
in department stores. He has
been with the MGM makeup department
since 1936 and became head of it in 1950.
One of Tuttle's most recent makeup jobs
which attracted considerable attention was
for MGM's "The Seven Faces of Dr. Lao,"
for which the star, Tony Randall, was made
up for seven different characterizations,
including a terrifying Medusa and the
Abominable Snowman. One of his earliest
makeup jobs at MGM was for Paul Muni,
who Tuttle described as "a perfectionist,"
as the elderly Chinese farmer in "The Good
Earth" in 1936. Tuttle did an earlier job
on Newman for "Somebody Up There Likes
Me," as fighter Rocky Graziano.
Univ. Nat'l Sales Meet
Set Week of Oct. 26
NEW YORK—Universal Pictmes will host
a week-long national sales meeting to map
and discuss future
releasing plans, starting
Monday (26) at
the Hotel Roosevelt
in New Orleans, it
was announced by
Henry H. "Hi" Mart
i n, vice-president
and general sales
manager, who will
preside.
Attending will be
the company's home
°"i

,
ORDER
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with NATIONAL SCREEN'S
Christmas and
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in 9 Radiant Colors
and for the first time
U-N-D-A-T-E-D
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MORE LIFE... MORE COLOR
able beauty! Eye-catching . . . eyeappealing
... here's Showmanship
iand this year they're UNDATED
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from NATIONAL SCREEN SERVICE
BROADWAY. NEW YORK, NY. 10019 OR YOUR lOCAL BRANCH

PICTORIAL
HIGHLIGHTS
FROM THE
TOA CONVENTION
HONORS TO AIP
TOPPERS—Plaques
declaring them "Master Showmen of the
Decade" were presented by Theatre
Owners of America to James H. Nicholson,
right, and Samuel Z. Arkoff, left, with
TOA president John H. Rowley officiating,
while AIP star Annette Funicello looked
on. The award was made at the president's
banquet climaxing the recent TOA convention
held in Chicago. It saluted the
AIP executives on the tenth anniversary of
the company "in grateful appreciation
for their confidence in the future of motion
picture exhibition and outstanding
efforts to alleviate the product shortage by
producing quality boxoffice attractions for
the screens of the theatres of the United
States."
AT AIP'S LUNCHEON—American
International's new, young stars were
on hand for the annual luncheon for
TOA delegates and joined in presenting
a musical skit. From left: Don
Rickles, behind microphone; Vincent
Price, Frankie Avalon, Annette Funicello,
Susan Hart, Bobbi Shaw, Donna
Loren and Cheryl Sweeten.
TOA's DISTINGUISHED SERVICE AWARDS were presented to these men
who have been in the theatre business for 40 years or more. The presentations
took place at the Thursday (1) luncheon meeting of the convention. Seated,
from left: W. K. Jenkins, Atlanta, Ga.; Russell Lamb, Oregon, III.; E. J. Carpenter,
Milan, m.; Albert B. Louris, Boston; Harry Curl, Birmingham, Ala.; Barney Brotman,
Moline, 111., and Jack Rose, Chicago.
Standing, from left: Finns L. Lewis, Livingston, Mont.; F. W. Zimmerman,
San Marcos, Tex.; Stanley Taylor, Natchez, Miss.; Abe Blumenfeld, San Francisco;
Fred Mercy jr., Yakima, Wash.; Roy Cooper, San Francisco; Pat McGee, Denver,
and Jay Wooten, Hutchinson, Kas.
Other honorees, who were not present when the photo was taken: Herman
S. Gould, Omaha, Neb.; Tommy James, St. Louis; S. H. Fabian, New York; S. J.
Gregory, Chicago; David Milgram, Philadelphia; E. G. Stellings, Charlotte, N.C.;
James E. Coston, Chicago; R. M. Kennedy, Birmingham; A. Julian Brylawski,
Washington; J. Glenn Caldwell, Aurora, Mo.; Louis Abramson, Chicago; R. R.
Winship, Phillipsburg, Kas.; Robert Bryant, Rock Hill, S.C; Kitty Kendall and
David R. Sablosky.
ADDRESSES D E L E-
GATES—Mrs. Margaret G.
Twyman, director of community
relations for the
Motion Picture Ass'n of
America, narrated a slide
presentation on the exhibitor
and his community
relations.
18 BOXOFFICE October 19, 964 ,^

I BEVERLY
I
BOXOFFICE
there
Comedian Eddie Cantor
Is Dead at Age 71
HILLS, CALIF.— Eddie Can-
Itor, the banjo-eyed song and dance man
;whose show business career spanned almost
half a century, died of a coronary occlusion
Saturday night ilOi at his Beverly Hills
ihome. He was 71 years of age. Private
funeral services were held Monday il2).
Living in semi-retirement since he suffered
a major heart attack in 1953. the
famed funnyman had scored in virtually
every area of entertainment—stage, screen,
radio and television. Long a talent mainstay
in the annual editions of Ziegfeld
jFollies, he made his picture debut in the
ifilm version of "Kid Boots," one of his
Igreat musical comedy hits. His subsequent
Ifilms included, among others, "Whoopee,"
Kid From Spain," "Ali Baba Goes to
Town," "Palmy Days" and "Roman Scandals."
CJantor's enthusiasm for charity work
jwas legendary, and only last January he
was cited by President Johnson for his devotion
to humanitarian causes.
Four of Cantor's five daughters, Natalie,
Edna, Marilyn and Janet, survive. His
eldest daughter, Marjorie, died in 1959 and
his wife, Ida, died in 1962. also of a heart
ailment.
WINS TRADESHOW PRIZE—One
of the culminating highlights of the
recent Theatre Owners of America and
National Ass'n of Concessionaires
tradeshow at the Conrad Hilton Hotel
in Chicago was the awarding of the
tradeshow treasure chest grand prize,
donated by Vendo-Continental Apco of
Kansas City. Shown here receiving a
1964 stereo, hi-fi, AM-FM console from
Melville B. Rapp, Vendo's senior consultant,
is NAC concessionaire member
Mrs. Audrey Hodgkinson of Ron Hodgkinson,
Ltd., London, Ontario, Canada,
winner of the grand prize.
BOOST GREEN SHEET — Miss Green
DePatie and Freleng to Produce Series
Of Cartoons for Warners Release
NEW YORK—David DoPatie and Fritz
Freleng. creators of the pink panther cartoon
character who delighted audiences in
the main title of the Blake Edwards picture,
"The Pink Panther," are not only
planning to produce a series of cartoons on
this for United Artists but have also
signed a contract with Warner Bros, to
make a cartoon series for that company
based on the long-popular "Bugs Bunny,"
"Tweety Pie," "Speedy Gonzales" and other
animated WB characters—thus the team is
practically reviving the fading film cartoon
industry.
The first of the new one-reel panther
cartoons, "The Pink Phink," which will
bear the imprint of Blake Edwards' Geoffrey
Productions and the Mirisch organization,
in addition to DePatie-Freleng and
UA, will be ready about mid-November and
will be shown with "Kiss Me. Stupid" in
key city first runs and be nationally released
in December. DePatie and Freleng
will then have another "Panther" onereeler
for each month of 1965.
In May of 1963, when Warner Bros, decided
to drop their commercial and animation
departments. DePatie an d Freleng
made an offer for the existing plant. The
new deal with WB is for three years and
for 13 cartoon subjects each year. In addition
departments, DePatie and Freleng
i
now employs 51 people were four on
the staff 18 months agoi is continuing doing
animated title credits for features, following
the success for the two Edwards
features, "The Pink Panther" and "A Shot
in the Dark." Some of the new title credits
will be for "How to Murder Your Wife,"
"The Satan Bug" and the forthcoming
"Hallelujah Trail." all UA releases: "Love
Has Many Faces" for Columbia Pictures
and "Sex and the Single Girl" and "The
Great Race" for Warner Bros., as well as
for Ross Hunter's ''The Art of Love" for
Universal release. The firm Is also doing
animated and live action work for TV
commercials and a fe%v industrial films,
some of their accounts being Alcoa, Coca-
Cola, Gillette. Post Cereals, etc. An animated
trailer for "John Goldfarb. Please
Come Home" for 20th Century-Fox is also
set.
While Walter Lantz. who makes the
"Woody Woodpecker" scries for Universal,
recently remarked that it now takes him
Sheet, Donna Carr, handed out Motion
Picture Ass'n of America
literature and order
blanks for The Green
Sheet to exhibitors attending
the recent TOA
convention in Chicago.
Here she distributes the
material to, left to right,
.Al Fisher, exploitation director.
United Artists,
New York; Francis Barr,
advertising director. Interstate
Theatres, Dallas;
Lee Roy Mitchell, Plaza
Theatres, Ennis. Tex., and
W. E. Mitchell, vice-president.
Interstate Theatres.
Dallas.
Shown at a tradepress conference in
New York, left to right, arc Arthur Reiman,
David DePatie and Fritz Freleng.
five years to start getting profits from his
cartoons, due to the $30-35,000 production
cost on each, DePatie and Freleng maintain
they have cut the cost of each of their
individual cartoons to $20-S25,00 by eliminating
complicated backgrounds and scenes
and also reducing the manpower, including
some specialists in animation. With
this $10,000 saving in costs, the producers
claim they expect to get profits in less
than two years.
With the pink panther the first new cartoon
character in many years, the return
of the WB cartoon series and MGM's decision
to make a series of new Tom and
Jerry cartoons, DePatie and Freleng
prophesy a renewed interest in one-reel
cartoons, especially with the trend toward
Showcase and its single feature, which requires
a short or cartoon in support.
Arthur Reiman, manager of United
Artists' domestic sales and contract department,
has been named to head the company's
newly-formed short subjects department.
UA also has the Academy
Award-winning short, "Chagall" and "The
Beatles Come to Town" in release and
another color subject, "The Dave Clark
Five," dealing with another British singing
group, for release shortly.
NSS Adds 2 More Special
Events Posters to Line
NEW YORK—Two new undated showmanship
posters have been made available
to theatremen by National Screen Service
to enlarge their year-round Special Events
displays libraries, according to Melvln L.
Gold, general sales manager of NSS.
The displays. 30"x40" in size, were created
to promote and extend greetings on
Halloween and Thanksgiving. The Halloween
poster lends Itself especially to the
exploitation of special programs, spook
shows and horror films. The Thanksgiving
display also helps to emphasize holiday
attractions with space provided on
both posters for insertion of feature titles
and "sell" copy. The displays are economical
and "undated" so exhibitors can
save them for use year after year.
Both posters are in full color, with classic
artwork and traditional backgrounds.
They will complement the growing list of
displays NSS has produced for special occasions
throughout the year, dates which
theatremen habitually promote to stimulate
extra attendance and grosses.
October 19, 1964 19

. . MGM
. . "Brown
. .
. . . Hush,
. . "How
'f¥^Utf(iMMd ^c^tont
.By SYD CASSYD
J^ETRO-GOLDWYN-MAYER signed producer
Walter Wanger to a two-picture
deal starting with "Justin," which the
studio purchased for more than $100,000.
This is the producer's first stint since
"Cleopatra." The full name of the novel by
Louis Auchinloss is "The Rector of Justin."
Another property in the contract will
be "The Night of the Short Knives," to be
scripted by Ian Hunter from a novel by
Burke Wilkinson. Both films roll after the
first of the year . . . "Clarence, the Cross-
Eyed Lion" came in on schedule at MGM
with shooting finished on Friday (9). Ivan
Tors produced the Marshall Thompson,
Betty Drake film from a script by Alan
Caillou and Art Arthur. Andrew Marton
directed . will produce its new Sam
Ross novel, "Ready for a Tiger," in Hong
Kong and at the Culver City studios.
Jacques Bar will produce from a screenplay
to be scripted by E. Jack Neuman. He is
presently completing production on
"Scratch a Thief." Sam Peckinpah is directing,
and has left for Hong Kong to
scout locations . Eye Pic-a-Pie"
will be made by Kay Lewis Enterprises with
a script from the pen of Gabrielle Upton,
based on the writer's own original story.
Ray Milland will direct, with Nat James
appointed to head publicity, advertising
and exploitation. The firm completed a
picture recently, which is still unreleased,
titled "The Confessor." Production took
place in Jamaica, West Indies. The new
location of the firm will be at Goldwyn
Studios.
. . .
.
Jack L. Warner announced that Warner
Bros, has purchased the rights to "Hotel,"
a novel by Arthur Hailey. The story will
be published by Doubleday next January.
Hailey. a leading writer, wrote "The Pinal
Diagnosis," which was filmed as "The
Young Doctors." The new story is about
the romantic and business adventures of
the young manager of a large modern New
Orleans hotel which is used as a popular
convention spot . . . William Rose, who is
currently in London, is scheduled to arrive
with the first draft screenplay on "The
Russians Are Coming The Russians
Are Coming," which he will turn in to
producer-director Norman Jewison, who
will make the picture for the Mirisch Co.
and UA early next year. The picture is the
first of a three-picture pact for Jewison's
Slmkoa Productions and Mirisch-UA
All theatrical rights to Michael Whelan's
original screenplay, "Dead Heat on a
Merry-Go-Round," has been purchased by
Crescent Productions and added to the
property presently on the company's production
schedule. Whelan, a Denver TVnewsman
and former newspaperman, is
coming to Hollywood for script conferences
with Crescent's Carter DeHaven and
Bernard Girard.
is a full-blooded Sioux from the Pine Ridge
Reservation of South Dakota. Fairway
filmed for five weeks in the Badlands and
Black Hills of South Dakota, where many
Indian people re-enacted authentic, historical
scenes of the year 1876. James
Landis is directing with William Zsigmond
and Lewis Guinn sharing camera credits.
Shot in Techniscope, the new Technicolor
process, "Deadwood 76" will be released
early in 1965 with a world premiere in
Mervyn LeRoy has
Rapid City, S.D. . . .
based his new film "Moment to Moment,"
in Prance and Hollywood with a starting
date for early next year. In his 75th production
where he has acted as producer or
director, the story is a romantic suspense
drama set in Southern France with Jean
Seberg cast in the starring role. John Lee
Mahin did the screenplay from an original
by Alec Coppel . to Make Love in
Five Languages" will be a vehicle for producer
Henry Weinstein. The script is based
on an adaptation of Doris Lilly's new novel
and was written by Kurt Villadsen. Etienne
Perier will direct with the date set for
early 1965.
. . . . Samuel
Richard D. Zanuck, vice-president in
charge of production at 20th-Pox, announced
that a two-picture deal has been
signed with producer-director Robert
Aldrich, who is currently filming "Hush
Sweet Charlotte." The initial
property in the arrangement is "The Sheltering
Sky," a novel by Paul Bowles which
was a New Directions best seller. The Associates
and Aldrich still has in preparation
"The Legend of Lyiah Clare." "Sheik
of Araby," "The Greatest Mother of 'Em
All," "The Tsar's Bride," schedules of
which have been delayed due to the lengthy
shooting of "Hush . Hush" .
Goldwyn jr. is developing screen properties
pr^
Fairway International's big-budget western,
"Deadwood 76," is in its eighth week
of shooting with two more to go. The
Technicolor historical film stars Arch Hall
jr., as Billy May, frontier pistoleer and
features La Donna Crazy Horse, a greatgi-anddaughter
of Crazy Horse. La Donna

I
'
I
"A
I Photoplays
I
I
I
. . The
—
—
. .
. .
A Hard Day's Night' (UA) Is
lept.
Blue Ribbon Winner
By VELMA WEST SYKES
UHILE certain members of the family may find the Beatles more enjoyable than
others. National Screen Council members voted "A Hard Day's Night" the Sepmber
Blue Ribbon Award. This means they considered it both outstanding and
litable entertainment for the whole family. Parents who used the excuse of taking
leir offspring to see the Beatles seem to have found—in most instances— that they
ere enjoying the film, too. though expressing it less vocally and without leaving their
ats. It has been amusing to see how many of the reviewers hopped on the bandagon
with adolescents and found much to be commended about the mop-headed,
usical stars in their first film.
Our own reviewer had this to say in the —Virginia Rollwage Collier, Pres. MP &
ily 27 issue of Boxoffice: "The Beatles,
le phenomenon of the modern-day
usic world, make their motion picture
)w. after breaking all records in album
iles and personal appearances in Eng-
,nd. the U.S. and Australia, in a lively,
pisy, singing, comedy-documentary film
ihich will devastate their millions of
ioring, screaming young fans, and that
ikes in the major part of today's movieping
public. Many mature patrons will
j.tend to see what the fuss is about—and
|ie result is a sure-fire boxoffice smash."
|0W right that prediction is: "A Hard
lay's Night" has grossed 182 per cent of
[jrmal business on its first-run reports
iom key cities.
NSC members took this view of the winng
film, as expressed on their ballot
'irds:
Talented and Pleasant
.•\ weak ballot this month but the
atles ai-e talented, entertaining, pleasit—and
they have a gimmick!—James
Loutzenhiser. M.D., U.S.P.H.S.. Kansas
uy . . . "A Hard Day's Night" is sur-
Fisingly good fun. The Beatles' humor
pes above the squeals in the audience.
jaymond Doss. WSLS-TV. Roanoke, Va.
Hard Day's Night" has excellent
l-neral appeal and is a vast surprise.
'erb Michelson. Oakland Ti-ibune . . .
his is surprisingly good-humored and
resistibly imaginative—a rattling good
'imedy. even for anti-Beatles.—Earl J.
las. New Bedford Standard-Times . . .
|.'ery member of the family will have fun
jatching the Beatles having fun.—Mar-
|n A. Brock. Texas Tech., Lubbock.
'This film, as usual, attracted the teen-
';ers. and did great business. The rest on
le ballot are not worth a mention.
'rs. Fred Hire. Fort Wayne Indorsers
. English import
sa. "A Hard Day's Night" starring the
iBatles, was a teenage bonanza which
is also geared to adult entertainment.
TV Council of D.C. ... A most unusual
film,—Arlie Crites, Texas Drive-In Ass'n,
Dallas.
I can't believe it, but I'm voting for the
Beatles!-—J. Coleman Daniel jr., Spartanburg
(S.C.) Pine Films Committee .
The Beatles grab my vote. "A Hard Day's
Night" is good, clean entertainment,
Robert Badgley. Sacramento Union .
Unique, but funny.—Len Massell, Stamford
Advocate . . . Why fight it?—Paul
Roth. Virginia MPTO. Silver Springs. Md.
A welcome surprise !—Martin Davis.
Publicity. Paramount Pictures. New York
. . . No, I haven't lost my mind. Though
you won't get many out to "hear" it. "A
Hard Day's Night" is a fresh, clever film.
Surprisingly, pathos is mixed in with the
comedy.—George H. Bell, Portland Oregonian
. . . Surprisingly enough, this
turns out to be a delightful, zany comedy,
reminiscent of the Marx Bros.—Ann D.
Kenny, Parents' Magazine, New York,
I'm not a Beatle music fan. but they
should take old Marx Bros, scripts and
stick with comedy. The director scores a
real comical combo.—Louis Peneguy.
Ala. ETV Network, Birmingham . . . You
can't beat the Beatles!—Alan Branigan.
Newark News . . . The film is freshly
funny.—Virgil Miers. Dallas Times-
Herald.
This is the happiest film surprise of the
year.—William Leonard. Chicago Tribune
... I hate to admit it but despite the
screaming, I found this to be a witty
show.—Jim Newton. Tulsa Tiibune . . .
Not our choice, but that of our patrons.
—Fred Souttar, Fox Midwest Theatres,
Kansas City.
"A Hard Day's Night" has an avalanche
of sound, but it has good humor and it is
diverting to youth.—Mrs. Shirley H, Gunnels,
G,F,W.C., Fowler. Ind. ... A good
entertaining family picture with laughs
and fun for all.—Mrs. W. Robert Fleming,
Indiana Indorsers of Photoplays, Fort
Wayne.
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiriiiiii
WILFRID BRAMBELL AS GRANDFATHER TRIES HIS
HAND AT BALLYHOO, WHICH RESULTS IN TROUBLE
GEORGE HARRISON (RIGHT) HAS BEEN ENTICED
INTO A CLOTHES-DESIGNING WOMAN'S STUDIO
GRANDFATHER, PAUL MCCARTNEY'S RESPONSIBILITY.
IS SPREADING DISSENSION IN HIS OWN WILY WAY
IIIIIIIIMIIIIIMIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIItllllllllllllll
'hn
'ul
-orge
"SO
'andfather
John Lennon
Paul McCartney
George Harrison
RiNGO Starr
Wilfrid Brambell
The Cast
Norm
Norman Rossington
TV Director
Victor Spinetti
Shake
John Junkin
Police Inspector Deryck Gdyler
Millie
Anna Quayle
Simon
Kenneth Haigh
oduced by Walter Shenson
rected by
Richard Lester
"iginal Screenplay by Alun Owen
rector of Photography
Gilbert Taylor, B.S.C.
\usical Director George Martin
ings by
John Lennon.
Production Staff
Paul McCartney
Editor John Jympson
Beatles' Wardrobe
Doucie Millings & Son
Sound Recordists H. L. Bird,
Stephen Dalby
Make-up
John O'Gorman
Hairdressing
Betty Glasow
This award It given each month by the
National Screen Council on the basis of outstanding
merrt and suitability for family
entertainment. Council membership comprises
motion picture editors, radio and TV film
commentators, representatiires of belter films
councils, civic, educational and exhibitor erganjzitlom.

—
—
—
—
—
—
—
I
—
'
Mild Weather, World Series Hamper
B'way First Runs; 'Outrage 190
NEW YORK—With the return of mUder
weather and the current World Series keeping
potential filmgoers away from the theatres
to watch TV, especially during the
afternoons, business in the majority of the
Broadway first runs ranged from good to
just fair. Only the newcomer, "The Outrage,"
which had a strong opening week
at the DeMille and the east side Sutton,
and. of course, "Mary Poppins," with Its
smash third w-eek at the Radio City Music
Hall even slightly better than the second
week, were standouts.
"Fail Safe" did well enough in its first
week at Loew's State but "Four Days in
November," the Kennedy assassination
documentary, w-as no better than mild in its
first week at the Rivoli and the east side
Cinema n.
However, "Topkapi" was fine in its
fourth week at the Astor, also a bit better
than the third week; "Cleopatra" did very
well in its second week of Showcase at the
RKO Palace, where it plays four times
daily, and "Fall of the Roman Empire"
was good in its fli'st week of Showcase at
the Forum. "Lilith" also attracted good
business in its second week at the Victoria
and the east side Coronet.
The Criterion Theatre closed Monday
il2> with a mild second week of "Woman
of Straw" to prepare for the reserved-seat
opening of "My Pair Lady" October 21.
The two remaining two-a-day pictures,
"It's a Mad, Mad, Mad, Mad World," in
its 47th week at the Warner Cinerama,
and "Circus World," in its 16th week at
Loew's Cinerama, do well only on the weekends
and both are amiouncing "last weeks,"
meaning new pictures in November.
Except for "One Potato, Two Potato,"
in its 11th week at the Embassy; and two
Embassy releases, "Let's Talk About Women,"
in its second week at the Festival,
and "Only One New York," in its second
week at the Fifth Avenue Playhouse, the
art house pictures were also off. Two new
French films, "Nutty, Naughty Chateau"
and "The Soft Skin" opened at the Plaza
and Paris, respectively, replacing the long
runs for the Chaplin Film Festival and
"That Man From Rio." The revival of
E-2
"Lili" is also holding up at the Trans-Lux
52nd Street.
1 75
1 30
Astor— Topkopi
(Average Is 100)
(UA), 4th wk
Baronet The Luck of Ginger Coffey (Cont'l),
3rd wk 165
Beekman Beckct (Para), moveover, 6tti wk 125
Carnegie Holt Cinema Shokespeore Film Festival
(SR), 2nd wk 120
Cinema Murder Ahoy (MGM), 3rd wk 145
Cinema 11 Four Doys in November (UA) ..110
Cinema Village All These Women [Jonus) 135
Coronet Woman of Straw (UA), 2nd wk 120
DeMille The Outrage (MGM) 190
Embassy One Potato, Two Potato (Cinemo V),
1th wk 140
1
Festivol Let's Tolk About Women (Embassy),
2nd wk
5th Avenue Only One New York (Embassy),
150
2nd wk 145
Fine Arts Girl With Green Eyes (Lopert), 9th wk. 140
Forum Fall of the Roman Empire (Para),
Showcase 1 35
Lincoln Art Macbeth (Prominent), 2nd wk 125
Little Carnegie The Servant (Landau), 30th wk. 115
Loew's Cinerama Circus World (Bronston-Cineromo),
1 6th wk. of two-a-day
Loew's State Fail Safe (Col) 150
Loew's Tower East Night of the Iguana (MGM),
10th wk
Murray Hill Foil of the Roman Empire
135
(Poral, Showcase 135
Paris That Man From Rio (Lopert), 18th wk. ..110
Plaza Chaplin Film Festival (SR), 44th wk 140
Radio City Music Hall Mary Poppins (BV), plus
stage show, 3rd wk .205
Rivoli Four Days in November (UA)
RKO Palace Cleopatra (20th-Fox), 2nd wk.
120
of Showcase 1 80
Sutton The Outrage (MGM) 1 90
34th Street East Seduced and Abandoned
(Cont'l), moveover, 13th wk 125
Toho Song of the Vagabonds (Toho) 1 25
Trans-Lux Eost Topkapi (UA), 4th wk 175
Trans-Lux 52nd St. Lili (MGM), return run,
5th wk 145
Trans-Lux 85th St. Woman of Straw (UA),
2nd wk 125
Victoria Lilith (Col), 2nd wk 185
Warner It's a Mad, Mod, Mad, Mad World
(UA-Cineramo), 47th wk. of two-o-day 130
Buffalo
Top Percentage
Shared by 'Woman,' 'Heart'
BUFFALO—"Woman of Straw" at Shea's
Buffalo and "So Dear to My Heart" at the
Centm-y and Colvin theatres rounded out
their initial week with identical 130s, 20
percentage points ahead of the next highest
grossers.
Woman of Straw (UA) 130
Buffalo
Center El Cid (AA); Breokfast at Tiffany's
(Para), reissues 110
Century, Colvin So Dear to My Heart (BV),
reissue 1 30
Cinema A Shot in the Dark (UA), 1 2th wk 95
Granada Thot Man From Rio (Lopert), 2nd wk. 80
Paramount Honeymoon Hotel (MGM) 110
Teck Four Days in November (UA) 100
'Woman of Straw' Strong 140
As Only Baltimore Newcomer
BALTIMORE—"Woman of Straw" was
the only pictui-e in the city to beat the
average mark of 100, although several
others finished right on the line. As the
sole newcomer, "Woman of Straw" compiled
a respectable 140 gross percentage at
the New Theatre.
. .
Charles The Visit (20th-Fox), 3rd wk 100
Five West Seduced and Abandoned (Cont'l), 8th wk. 90
Hippodrome Of Human Bondage (MGM), 3rd wk. 100
Little Nurse on Wheels (Janus), 2nd wk 90
Mayfoir Becket (Para), 8th wk 100
New Woman of Straw (UA) 1 40
Playhouse The Organizer (Cont'l), 4th wk 90
Senator I'd Rather Be Rich (Univ), 2nd wk 100
Town The Secret Invosion (UA), 2nd wk
Uptown The Cool World (Cinema V), 2nd wk.
95
90
New Theatre for Utica
UTICA, N.Y.—The city hall at Genesee
and Pearl streets is to be torn down to
provide an entranceway to the 27-acre urban
renewal project. A motion picture
theatre, motel and department store complex
are included in the renewal program.
DOWNING IS
HONORED—Metro-
Goldwyn-Mayer's Music Hall record of
$2,0C1.567, established by "The Unsinkable
Molly Brown," during the
film's ten-weeli engagement at the
New York showcase theatre, was celebrated
with a luncheon honoring Russell
Downing^, president of the Radiu
City Music Hall. In the photo, left to
right, are Lawrence Weingarten, producer;
Debbie Reynolds, who starred
in the title role, Robert M. Weitman,
MGM studio head, and Downing.
20th-Fox Launches 'Visit/
'Hunter' in Key Runs
NEW YORK—"The Visit," 20th Centuiy-j
Fox suspense drama, has opened in 58;
city first-run situations. Among them ard
the Georgia Theatre, Columbus, Ga.; State
Oklahoma City; Iowa, Iowa City; Granr'"
Topeka; Marlow, Helena; Palace, Windso:
Ont.; Manor, Wilmington; Will Roger
Tulsa; Britton, Tampa, and Fargo, Fargi
"The Visit" will have its New York pre
miere at the Rivoli Theatre in Time
Square, the east side Murray Hill and Show
case theatres in the metropolitan arei
Wednesday (21). The picture, which sta;
Ingrid Bergman and Anthony Quinn, wi
the official entry at the Cannes Fi!
Festival this tear. "Rio Conchos," anothi
20th-Fox picture, will open at the RKi
Palace Theatre in Times Square later
October.
"Fate Is the Hunter," the 20th-Fox dram
for October release, opened in 95 key cit
situations starting Tuesday (13), includir
Milwaukee, Atlanta, Albany, Dallas, Li
Vegas, New Orleans, Montreal, Buffalo,
Paso, Tulsa, Phoenix, Seattle and Honolul!
the latter in multiple run. No New Yo^
date has been set.
|
To Refurbish Criterion
For 'Fair Lady' Opening
NEW YORK—The Criterion Theatre w
close for refurbishing following the Octob'
12 performance of "Woman of Straw" *
prepare for the world premiere of "My Fff
Lady," which will be held October 21 Ut
lowing a press preview the day previof
Additional 70mm projection and sot
equipment will be installed, including!
54-foot screen and the lobby and lounf
will be redecorated under the supervisii
of Frederic Lehman. New carpeting alj
push-back seats will also be installed.
The Normandie Theatre, operated by if
Landau Co., is also closed for refurbishif
and the 57th Street house will reopen li<
in October with the first showing of a nv
Italian fUm.
BOXOFFICE :: October 19, VA,

^li
step through "The ^:^ll^^l^^
and you are in the FUTUKt
^ • V before It
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a happens! .
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I^^M*^"**'^^rRRni7DERS
•
JOHN HOYT
TACT YOUR Jimanlaaru 'nte/i/iaJtio/zaL exchange
^NYORK
lieorge J. Waldman
1630 Ninth Avenue
\i York 36, New York
Circle 6-1717
PHILADELPHIA
Joseph
Quinlivan
3 Penn Center Plozo, Rm. 1525
Philadelphia 2, Pennsylvania
LOcust 8-6684
WASHINGTON, DC.
Jerome Sandy
713 Third St., N. W.
Washington 1, 0. C.
District 7-2508
PITTSBURGH
Milton
Brauman
415 Von Braam Street
Pittsburgh 19, Pennsylvania
ATlontic 1-1630
BUFFALO
George
Waldman
505 Pearl Street
Buffalo, New York
TL 3-3857

. . Joe
to
. . Tony
. . Buffalo
. . Herb
'
,
'
,
ALBANY
gob Adier, resigned AA sales representative,
has been succeeded by UA salesman
Dave Litto as distributor chairman in
the Albany exchange district in charge of
audience donations for Will Rogers Hospital
at Saranac Lake. Topping last year's
amount by $150. the total of $13,423 collected
thus far does not include money
from Schine and Kallet houses. A conservative
estimate places the yield from
the various situations at several thousand
dollars. Included in the final report submitted
by Adler were sums from both
hardtops and drive-ins, with some of the
hardtops passing the basket for the first
time. Having visited the industry's institution
at Saranac Lake on a number of
occasions, the last in June. Adler had observed
firsthand the superb free services
furnished to entertainment industry people
and their families who are suffering from
chest ailments. Among recent Rogers patients
who are hailing the hospital and
its devoted staff is Sidney J. Cohen, New
York State Allied Theatres president, who
spent two months there following the New
York-New Jersey Allied convention at Concord
Hotel, Lake Kiamesha.
Hartley Hendricks will reopen the Little
Cinema Theatre at the Berkshire Museum.
Pittsfield, Mass.. with the British-made
"Nothing But the Best," slated to show
November 19-26. Hendricks, who also functions
as the museum's science-nature director,
reportedly did excellent business
at Cinema last summer. It is said to be
one of the two U.S. theatres that never
show "Previews of Coming Attractions."
. . . Charley
The Colony in Schenectady, a Wilhelm-
Thornton operation located in the Woodlawn
section of the Electric City, has announced
a Priday-through-Monday playing
Nicholas Googin jr.. son of
schedule . . .
the Cazenovia theatre operator, has returned
to Le Moyne College at Syracuse,
after spending the summer as a Schine
manager-trainee in Auburn
Maguire. Strand stage worker, resumed
work Friday (16) after an operation. Substituting
for Maguire was George Powers,
who had been at the Ritz until it went
dark.
Andy Antoinette, business agent of projectionists
Local 324, attended the annual
conference of New York state projectionists
in Ithaca . Stowell has charge of the
Stanley Warner uptown Madison during
the four-week vacation of Oscar J. Perrin
sr. Father of a former professional ball
player and friend of George Tibbetts, Cleveland
American league manager, Perrin is
a regular at the World Series games. Stowell
is expected to continue with SW.
Two other film houses have been booked
for touring stage companies, Proctor's in
Schenectady and the Palace in Albany.
The New York City Opera presentation
of "Madame Butterfly" was offered Wednesday
night 1
14) under the auspices of the
Schenectady Opera Guild. Inc., in association
with the New York State Council on
the Arts. Tickets were scaled from $1.25
The Palace in Albany, also
to $3.50 . . .
a Fabian situation, is slated to house Tyrone
Guthrie's production of "H.M.S. Pinafore,"
featuring the Stratford festival
company, November 25, with the Albany
E-6
International Center and Albany League
of Arts as cosponsors. With tickets scaled
from $5 for patrons seats mame included
in program I
$1.50 for the second balcony.
Gilbert & Sullivan operetta enthusiasts
are expected to attend in substantial
numbers.
The Hellman announced a Sunday il8>
opening of MGM's "Lili." following "One
Potato. Two Potato." miscegenation theme
picture which brought tears to the eyes
of Times-Union reviewer Robert Day at
the climax. Day admitted this is his notice.
The Super 87 Drive-In, built by Hyman
Krenovitz at a Northway major road exit
on the outskirts of Plattsbui'gh, is not only
the newest airer in the Albany exchange
district but also one of the three or four
largest, accommodating 950 cars. The Super
50. an Alan Iselin operation on Schenectady-Saratoga
road, can handle approximately
1,000 automobiles. Fabian's Mohawk,
on Albany-Schenectady road, is
ramped for 900 machines, with outer-rim
room for 100 additional. The Northway.
opened in 1960 at Champlain by James
Morgan, with Bill Kennedy as an associate,
is also of high-capacity. John Wilhelm
buys and books the Super 87.
Samuel E. Rosenblatt termed business
"pretty good" this past summer at the
Glen Drive-In. Glen Falls, and the Fort
George at Lake George 'Village. Rainy
BUFFALO
t^olks in all branches of the local industry
are mourning the death of Marion
"Min" Ryan, 63, for 35 years office manager
at MGM. She died in her home at
529 Parker Ave. Although she had been
ailing for an extended period, she was "on
the job" right up to several days before
the end. Miss Ryan's career extended over
a period of 47 years. She joined Goldwyn
Pictures in Buffalo in 1917 and continued
with the company when it became Metro-
Goldwyn and eventually Metro-Goldwyn-
Mayer. Starting as a manager's secretary,
Miss Ryan also held the positions of bookkeeper,
cashier, booker and subsequently
office manager. Miss Ryan was office
manager at MGM during the long term of
the late Ted O'Shea as manager. During
World War II, she received a citation
from Treasui'y secretary Henry W. Morgenthau
jr. for her work in arranging
bookings for defense films in about 320
theatres in this exchange area. She also
received several citations from the 'Variety
Club for her long years of work in Tent 7.
Joe Garvey, manager of Schine's Granada,
de luxe suburbia house in north
Buffalo, has lined up some notable attractions
for coming weeks, including
"Where Love Has Gone," starting October
28; "Mad World," November 11; "Goodbye,
Charlie," November 18, and "My Fair
Lady," December 23, the premiere of which
is to be sponsored by Variety Tent 7 . . .
Menno Dykstra. veteran exhibitor of nearby
Williamsville, has opened his Glen Theatre
there for the fall and winter season,
featuring German films on Sunday and
weather "hui-t some" in August, the veteran
exhibitor and former Variety Club
!
chief barker added. The Glen, equipped ^
with heaters, will continue open on week- i
ends.
I
Adrian Ettelson, Fabian district man-
|
ager; Neil Hellman, president of Hell- '
man Theatres, and Charles A. Smakwitz,
zone manager for SW, served on the arrangements
committee for the civic dinner
Thursday il5) at the Schine-Ten Eyck
Hotel that marked the 80th birthday of
Edgar S. 'Van Olinda, Times-Union filmmusic
critic and columnist . Gaines,
WB branch manager, and Ralph lannuzzi,
circuit sales manager, visited the Schine
Theatre offices at Gloversville Wednesday
114) . . . Harry Rogovin. Columbia district
manager, and Herbert Schwartz,
branch chief, slated a trip to Oneida for a
meeting with Sid Kallet. chief buyer for
that circuit.
,
Playing at the 1.600-seat Strand, the
road company of "Who's Afraid of Virgmia
Woolf?" attracted a near-capacity
house, but critics and patrons appeared
divided on its merits. The controversial Edward
Albee drama was presented under /
the banner of Dick Weaver, onetime motion
j
pictm-e publicist, who directed the Newi
York campaign for "Ben-Hur" and visitec
Albany as a tub-thumper. Case-hardenec I
Albanians pronounced the dialog "th(
frankest ever heard in a local theatre,'
while industryites continue to speculatf,
over the changes in language certain U
be imposed before the Broadway hit goei
before the cameras.
j
Monday evenings . area drive
ins are getting deeper into the first-ruii
motion picture field with five theatres s«
engaged last week. The Broadway am'
Wehrle combined with Shea's Buffalo fo;
a simultaneous engagement of "Woman o
Straw" and the Aero, Sheridan and Sta(
offered a first run of "The Lively Set.""
Fifty years of harmony in Buffalo re'j
sounded for Stephen Po-Chedley the othdi
night. Arrow-straight and smiling, the 12
|
year-old master craftsman who has ir
stalled and kept tuned hundreds of pin
j
organs in theatres, chm-ches, synagogue
and private homes, walked unaware int'
the Park Lane, where he found 75 friend
relatives and associates put on a testimoniii
dinner, paying him a tribute offered 1
km
few men in any profession.
ij
The annual election of directors i
Variety Tent 7 will be held in the dull
rooms November 9 at 12 noon until '
p.m. Bingo chairman Fran Maxwell repor.
the August profit for the charity fuij
during August was $1,754.65 and in Sei
tember $1,213 . Kolinski, form,
manager at Warner Bros., now with Slo
nick Enterprises in Syracuse, and Jer.i
Spandau, retired U-I salesman, will i
honored at a testimonial dinner to be givtj
by the Variety Club November 16 at 6:.'
p.m. in the Delaware avenue clubroon: I fe:
Myron Gross and Nate Dickman are c
chairmen of the event.
Al Petrella is chairman of the Varie'
Club general meeting to be held Octon'
26 at 8 p.m., when there will be a preser
tation of Tent 7 du'ector eligibles. A fe
tm-e will be the appearance of the can(jdates
of both Republican and Democra
parties to present their views.
BOXOFTICE October 19, U*
m

\
Local
'
. . . Irv
. . SW
WASHINGTON
Richard Coe, Post critic, after "labored
mathematics" with the attendance
utals of Richard Burton's "Hamlet," conluded
that the six area theatres reached
1.5 per cent capacity, as contrasted with
he national average of 38 per cent for
learly 1,000 theatres. Coe advises that his
tatistics be quoted the "next time some
ne sneers at the city as a cultural outost."
. . .
News critic James O'Neill jr. attended
lie Cheyenne, Wyo., world press premiere
. . Rosalind Rusell
f "Cheyenne Autumn" .
and husband, producer Frederick Bris-
on. were among the guests at
Paramount
a recent
Vhite House state dinner
lanager Ted Krassner attended the Bos-
3n sales meeting that was chaired by
eneral sales manager Charles Boasberg,
ssisted by Herb Gillis, former manager
f the local exchange, who is now Paraloiuit's
national sales director for special
romotions as well as captain of the Presient's
sales drive. Dui-ing Krassner's ab-
;nce, office manager Jack Howe was in
harge.
Harley Davidson, president of Independiit
Theatres, was recuperating after an
ppendectomy. Son Duane, composerooker,
spent his vacation composing music
hich the National Ass'n for American
''omposers and Conductors expects to per-
SiTTi . . . Joe Gins, Joe Gins Films, has
iioved his office from Suite 655 to Suite
057, larger quarters in the Warner buildig
. . . Office
manager Maynard Madden
'as winterized his cottage at North Beach
n Chesapeake Bay, where he expects to
pend weekends throughout the winter.
branch managers were entertained
t the Baltimore-Colt football game in
altimore by Jack Fruchtman, president
;f JF Theatres . . . Lea Garfield, telephone
jperator at Universal, after winning the
jaseball pool the first two days, caused
lanager Alex Schimel to comment, "Insmuch
as Lea buys ice cream and cake
:)r the entire office, she can't afford to
in any more."
. . . Filmrow was saddened
Columbia "hello girl" Claire Sapiiiza enbrtained
her mother who is visiting from
'alifornia with trips to Philadelphia and
Itlantic City. Jesse Smith, head booker,
acationed with his daughter in New Jer-
';y. Lillian Levy, biller, was also among
le vacationers
|t the death of James A. Sandford, 64, chief
i:countant for KB Theatres, who died
'ictober 6 of a heart attack. A zone man-
,?er with the Schine Theatre chain in
|tloversvilIe for several years, he joined
pB in Washington in 1944. Surviving are
|is wife Emma and a daughter, Mrs.
imothy Sullivan,
of New London, Conn.
WOIVlPI's membership drive was heigh-
;^ned by a cocktail party and screening
\t MPAA. President Doris Chown, Wheeler
ilms, urges branch managers and theatre
managers to call on the WOMPIs whenever
they need assistance. The membership
has been invited by the Variety Club
. . .
to hold all meetings at the Club's headquarters
Sam
in the Willard Hotel Wheeler, president of Wheeler Films, and
his son, Ross, attended the annual meeting
of Consolidated Theatres of Charlotte at
Windy Hill, S.C. , . . Joseph Brecheen,
manager at Bucna Vista, was on a twoweek
vacation in California (Yucaipa).
Oklahoma lEdmondi and Texas iSan Angeloi.
BALTIMORE
^he Maryland Theatre Owners Ass'n will
hold a board of directors and general
membership meeting October 27 at 11:30
a.m. at Mohawk motor inn, 1701 Russell
St., at the Baltimore end of the Washington-Baltimore
Expressway. Board chairman
John G. Broumas and association
president George A. Brehm will submit a
summary of TOA's recent national convention
in Chicago. Also plans will be proposed
for any likely problems that may
arise dui-ing the Maryland state legislature's
session early in 1965.
The ABC Drive-In at Oxon Hill in
Prince George County was robbed of $142
by a weekend holdup man . . . Baltimore
& Ohio Railroad is ready to show movies
in its Pullman and coach cars starting
later this month. It claims to be the first
surface transportation to inaugurate the
film entertainment.
Milton Schwaber, head of Schwaber Theatres,
attended the World Series in
York . . . Eddie Flax, owner of the New
New
Carver, was in Washington on business . . .
Aaron Seidler, general manager of the
Hillendale and Northwood theatres, has
moved his office from the Hillendale to
the Northwood.
Joe Kaye, former National Screen Service
managing director for the Baltimore,
Washington and New Jersey area, and
more recently retired in Miami, Fla., was
visiting friends in Baltimore. He has become
active again for Film Advertising
Leon Back, general manager for
. . .
Rome Theatres, has been re-elected vicepresident
of the USO Council of Greater
Baltimore. Edward Kemple jr., executive
with the Rome circuit, returned October
15 from a west coast trip.
Robert M. Scheck Dies
BALTIMORE—F\ineral services were held
Wednesday il4) for Robert M. Scheck, 54.
president of P. J. Scheck Theatre Enterprizes,
who died Monday il2i in his theatre
office. He had served as president of the
theatre firm, parent corporation of the
Lord Baltimore theatre, since the death of
his father in 1933. He was also chairman
of the board of the Carroll Amusement Co.,
as well as a member of the boards of several
Baltimore financial institutions. His wife
and thi-ee sons survive.
,
PITTSBURGH
. . .
. . . The
family policy petered out at the
•J"*""-
Cameraphone in East Liberty and the
Paramount in Braddock and they are now
advertised as fine art theatres, featuring
-sex exploitation pictures. This week with
"double enjoyment" shows, patrons were
given drinking gla.s.ses which have sexy
gaLs burned on Joe Mulone broke
ground a few days ago for his twin Indoor
theatre addition at Cheswick
Maple Drive-In, formerly a Theatre Service
account, is now represented by Kel's
agency . . . Gordon Gibson of Atlas Theatre
Supply departed for Detroit and the
Allied convention.
Atlas Theatre Supply is now settled at
Forbes and Marion three blocks from its
former location. Situated just a block
from Pittsburgh Film Service, Atlas invites
exhibitors to make their Filmrow
headquarters at its new display and sales
room. 1519 Forbes . . . Jim and Hazel
Christy, Tidioute exhibitors, were interested
in last weekend's state fishing
championships on the Allegheny River
near their theatre with more than 1,000
anglers competing. The Christys make their
living by stocking and selling fancy fish
Jacobs, MGM salesman, is back on
the job after surgery.
Max Arnold was a city area exhibitor for
years before he became a partner in the
Maple Drive-In, which has just been sold
to Paul Del Vitto. Cliff I. Taylor, president
of the company which sold the
Maple, is recuperating after suffering a
stroke several months ago. Formerly a
coal stripper, he backed the Maple Drive-
In and owns the Route 30 restaurant and
motel -and has other real estate investments
. circuit is interested in
opening a drive-in theatre in the Verona
area.
. . .
Mrs. Michael Manos retuined from a twomonth
vacation in Greece where she dedicated
a hospital in her native city. She
and her husband Mike, who has been retired
from the business for a decade, flew
to their Miami residence this week. The
pioneer exhibitor had spent much of the
summer months here at the family home
in Greensbui-g "Mary Poppins" initial
showing at the Nixon October 27 will be
a benefit for the Western Pennsylvania
School for Blind Children.
EXHIBITORS
USE TWO COLOR MOVIE HERALDS AND
PROGRAMS FOR THE BEST RESULTS!
Prices about equal or below whof you would poy
for just one color.
SEND FOR SAMPLES AND PRICES.
ARCADE PRESS
S43« Horford Rd. Baltimore, Md. 21214
HA 6-1150
—
an^iOCdC
BOONTON, N. J.
Large Core
Greater Crater Area
means
MAXIMUM LIGHT
Evenly Distributed
Blumbcrg Bros., Inc., 1305 Vine Street, Philodelphio—Walnut 5-7240
National Theatre Supply, Philodclphia— Locust 7-6156
Superior Theatre Equipment Company, Philadelphia— Rittcnhouso 6-1420
National Theatre Supply Co., 500 Pearl Street, Butfolo, N.Y.—TL 4-1736
Chorlcston Thcotre Supply, 506 Lee Street, Charleston 21, West Virginia
Phone 344-4413
Standard Theatre Supply, Grccruboro, N. C, 215 E. Woshington St.
Phone: Broadwav 2-6165
I
PXOFFICE October 19, 1964
E-7

Disney Gives $100,000
To Hollywood Museum
HOLLYWOOD—A gift of $100,000 to Los
Angeles-Hollywood Museum was made
over the weekend by Roy O. Disney, president
of Walt Disney Productions, at an informal
dinner at the Beverly Hills Hotel,
hosted by Alfred Hart, campaign chairman
and chairman of the board of City
National Bank. The dinner was held to
organize the community phase of a $6,500,-
000 fund-raising drive for the Museum
which will begin early next year.
The donation, being made in the name of
the Disney Foundation, came as an inspired
climax to remarks made by Dr.
Franklin D. Murphy, Chancellor of
UCLA, to more than 50 civic-minded leaders
in Los Angeles, many of whom represented
the various communications media
which provides the basis for the permanent
international cultural center that will be
constructed for the Audio-Visual Arts and
Sciences.
An enthusiastic echo to Disney's contribution
w-as voiced by several of the guests
in attendance who joined in contributing
an equal amount of $100,000 to give the upcoming
drive a $200,000 starting advantage.
Dr. Murphy gave strong testimony to
"the conversion of Los Angeles from a big
city into a great one, with the increasing
interest in its educational, cultural, scientific,
industrial and recreational resources."
In his observation of the plans for the
unusual edifice which will be launched in
1966, Dr. Murphy dispelled the possible
image of this particular Museum from being
one of a musty archive by calling attention
to all of the modern techniques that
will be employed to bring to life the excitement,
imagination and creativity that
go into the making of a film or TV program.
He pointed further to the opportunity
that visitors will have to become
aware of the enormous and still growing
potential possessed by the communications
media of motion pictm-es, television,
radio and recordings for intercultural
understanding.
Zinnemann and Radnitz
Set First UA Release
HOLLYWOOD — Fred
Zinnemann and
Robert B. Radnitz will release their forthcoming
production of "Birch Interval"
through United Artists. Based on a first
novel by 22-year-old Joanna Crawford,
who will write the screenplay, "Birch Interval"
is the story of two years in the
life of a young girl in the Amish country of
Pennsylvania.
The new deal marks Zlnnemann's first
association with UA since the release of
his classic, "High Noon," and the first UA
producing relationship for Radnitz, producer
of "A Dog of Flanders," "Misty" and
"The Island of the Blue Dolphins," the
latter a current Universal release.
'Moon' at Detroit Nov. 20
n^ HOLLYWOOD—Herman Cohen closed a
^eal with Rube Jackter. vice-president and
sales manager of Columbia Pictures, to
present the midwest premiere of Charles
Schneer's "First Men IN the Moon," at
Cohen's 5,000-seat Fox Theatre in Detroit
November 20.
Henry N. Ehrlich Named
To New Parcanount Job
NEW YORK—Henry N. Ehrlich has been
named to the newly created position of
_ western exploitation
manager for Paramount
Pictures by
Martin Davis, Paramount
vice-president
in charge of advertising
and public relations.
Recognizing the increasing
importance
of the western marketing
area, Ehrlich's
appointment will provide
exhibitors and
Henry N. EhrUch
media contacts with
promotional services tailored to individual
needs, Davis said. Working under the
direction of national exploitation manager
Bernard Serlin and maintaining close
liaison with the New York home office,
Ehrlich will concentrate particularly on
implementing local and territorial marketing
and merchandising campaigns.
For the past three years, Ehrlich has
been assistant to Serlin in New York. He
previously was Paramoimt's midwestem
merchandising representative, based in
Chicago.
lA Crafts to Demand
15% Package Boost
HOLLYWOOD — lATSE theatrical and
television filmmaking crafts are seeking
a 15 per cent package pay boost in the
basic new contract, negotiations on which
will begin come December.
This increase, the largest to be demanded
by a film labor group in recent years,
would include employer payments to
health and welfare allowances and pension
plans. It would average about 60 cents an
hour for the LA craft workers.
The basic agreement committee headed
by John W. Lehners, business agent of
Film Editors Local 776, in its third essential
session, ironed out what may be
the final details of the proposals to be
submitted to Charles S. Boren, executive
vice-president of the Association of Motion
Pictme and Television Producers.
Vajont Flood Survivors
Send Thanks to Sinatra
HOLLYWOOD — While commuting by
helicopter for the filming in Italy of "Von
Ryan's Express," Frank Sinatra several
times passed over the area where 1,917 persons
perished in three minutes last year
when engulfed by the 150-foot-high wall of
water that swept from the ruptm-ed Vajont
dam. Moved by the scene of devastation,
Sinatra sent a $2,500 check to survivors,
who expressed their gratitude recently
through the prefect of the province of
Bellumo.
"I would like to express the heartfelt
gratitude of the people who benefit from
the illustrious actor's generosity," the statement
read, with the added assurance that
Sinatra's donation "wiU be handled by a
commission which is organizing the contributions
made towards the reconstruction of
the survivors' homes."
Tickle Me' Started
At AA by Presley
HOLLYWOOD—Elvis Presley started his
production, "Tickle Me," Allied Artists'
1
color and CinemaScope musical, on Monday
12 1, under direction of Norman Taurog.
Ben Schwalb, producer, signed English
beauty Jocelyn Lane as Presley's romantic
lead. Presley sings nine songs and
does two reprises in the film. Loyal Griggs
is the cinematographer and Walter Scharf
is musical director on the screenplay written
by Elwood UUman and Edward Bernds,
Producer Max E. Youngstein and David
Karr have moved into offices in the MGM
studio to commence casting and other preproduction
work on "The Money Trap,"
scheduled for late 1964 filming. Walter
Bernstein who scripted "Pail Safe" for
Youngstein's production, is also doing
"Money Ti-ap."
« * *
Production Enterprises, Ltd., has been,
formed for featm-e production, with E. V,
Condon as president and Sib O. Hansen,
executive vice-president. Condon said the
first property, still unannounced, will roll
within six months, and that plans call for
eight medium-budget pictures in the next
two years.
* m *
Robert L. Lippert is negotiating with
Dan Dm-yea to do two pictures. Duryea
has been in two Lippert productions, "Dol
You Know This Voice?" and "Walk a|
Tightrope."
Albert Hilton, Formerly
With Paramount, Dies
HOLLYWOOD—Albert Brown Hilton, 70,1
died Monday (12) at his home in Palml
Desert following an illness of severalT
months. Bmial was in the family plot at{
Greenwood cemetery in Brooklyn, N,Y.
Hilton was associated with Paramount!
Pictures Corp. for many years. More recent-j
ly, mitil his retirement, he served as
campaign executive with the Permanenlj
Charities Committee of the Motion Pic-j
ture Industry, He had served also as viceJ
president and a member of the board o[
directors of Motion Picture Relief Ftmd
He was graduated in 1916 from Yale.
Surviving are his wife Harriett;
daughter, Mrs. E. Smith Jackson, ProviJ
dence, R.I.; a son, Albert B. Hilton
and a brother Vincent K., both of Dayton
Ohio; two stepsons, Andrew D. Hotchkii
jr. of Los Angeles and Frederick T. Hotch|
kiss of Dallas, and nine grandchildren.
The family requested that friends seniT
memorial contributions to the Paramoun
Charities Committee of the Motion Pic!
ture Industry or the Motion Pictm-e Re
lief Fimd.
J
Two Campaigns Slated
For Jobs for Negroes
HOLLYWOOD—Two campaigns for irjl
dustry jobs for Negroes are being arrange;
one by the NAACP and the other by tli
Negro members of SAG. Ivan Dixon ar
i
Hari Rhodes of the SAG group conferrtii
with Association of Motion Pictures aij
Television Producers with approval
SAG.
i.
W-2
BOXOFFICE October 19, Iflij

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ACT YOUR
'nXewiationaL exchange
W>( S. Parnell
16 Icond Avenue
*f«l, Woshington
Mn 4-6234
DENVER
Chick Lloyd
2145 Broadway
Denver 5, Colorado
TAbor 5-2263
SALT LAKE CITY
Fred C. Polosky
252 East First South
Salt Lake City, Utah
DAris 2-3601
LOS ANGELES

—
—
—
—
—
—
— —
—
—
—
—
—
—
—
. . The
. . The
250 in San Francisco
For 'A Pale Horse'
SAN FRANCISCO—The Columbus
Day
parade, held Sunday Hit. attracted 100,-
000 to the downtown streets but not to
the theatres, where business was down hi
most histances. "Behold a Pale Horse." in
the second week at the Fox-Warfield. held
to a good 250 per cent. "Daniella by Night"
had two art house openings at the Clay and
Larkin theatres with fair retui-ns.
(Average Is 100)
Alexandria— Closed tor one week
Cloy, Larkin Daniella by Night (Emerson) 175
Fox-Warfield Behold o Pale Horse (Col),
2nd wk 250
Golden Gate Station Six—Sahara (AA) 100
Metro—One Pototo, Two Pototo (Cinema V)
3rd wk 150
Music Hall Los Torontos (Sigma III), 6th wk. ...125
Orpheum It's a Mad, Mod, Mad, Mad World
(UA-Cineramo), 44th wk 350
Paramount Kisses for My President (WB) 100
Presidio Nothing But the Best (Royal), 2nd wk. ..100
Royal The Secret Invosion (UA) 100
St. Francis So Deor to My Heort (BV), reissue,
2nd wk 90
Stage Door A House Is Not a Home (Embassy),
9th wk 50
United Artists The Visit (20th-Fox), 3rd wk 75
Vcgue The Cool World (Cinema V), 4th wk 125
'Mary Poppins' Sturdy 270
As LA Follows World Series
LOS ANGELES—Two openers, "Where
Love Has Gone" with 150 per cent and "A
House Is Not a Home" at 125, boosted the
generally spotty first-run business. Pacing
the field were "Mary Poppins" at 270 and
"A Shot In the Dark," which jumped to
a 170. It being baseball week, most moviegoers
were glued to their TV sets and
radios.
Baldwin, Warren, Wiltern A House Is Not a Home
. . . .65
(Embassy) 125
wk Beverly
Chinese
Behold
Mory
a Pale
Poppins
Horse
(BV),
(Col),
7th
8th
wk
85
270
Cinerama It's o Mod, Mad, Mad, Mad World
(UA-Cineroma), 49th wk 200
Crest, Lido The Corpetboggers (Para), moveover,
6th wk 1 00
Egyptian The Unsinkoble Molly Brown (MGM),
16fh wk 125
Rey, Ins, Loyola So Dear to My Heart (BV);
El
The Incredible Journey (BV), reissues 65
Fine Arts, Vogue A Shot in the Dork (UA),
13th wk 170
Four Star, Villoge Yesterday, Today and Tomorrow
(Embassy) 125
Hillcrest, Hollywood Bedtime Story (Univ) 110
Hollywood Paramount The Night of the Iguona
(MGM), 1 1 th wk 1 30
Los Angeles Block Like Me (Cont'l), 2nd wk 80
Music Holl Nothing But the Best (Col),
2nd wk 100
Pontages Cleopatra (20th-Fox), 69th wk 100
State The Secret Invasion (UA), 2nd wk 65
Warner Beverly Where Love Has Gone (Para) ..150
Warner Hollywood How the West Was Won
(MGM-Cinerama), 86th wk 155
Wilshire, Pix Four Days in November (UA)
'Where Love Has Gone'
Popular With Denverites
DENVER— "Where Love Has Gone" was
introduced to Denver theatregoers with
commendable results, the Paramount product
scoring 150. Another first week offering,
"The Time Travelers," achieved 125
in a multiple-situation booking. As usual.
"How the West Was Won" was Denver's
top grosser, percentagewise, with 240 in
its 84th week at the Cooper.
Aladdin—The Visit (20th-Fox), 3rd wk 95
Centre Behold a Pole Horse (Col), 2nd wk 100
Cooper How the West Wos Won (MGM-Cinerama),
84th wk 240
Denhom The Unsinkoble Molly Brown (MGM),
18th wk 160
Denver The Mighty Jungle (5R); Bollod of a
Gunfighter (Parade) 90
Esquire The African Lion (BV); Nature's Half
Acre (BV), reissues 180
Fox-Aurora, Golden, Westwood, Centennial The
Time Travelers (AlPl 125
International Nothing But the Best (Royal);
Never Put It in Writing (AA), 3rd wk 70
Paramount Where Love Has Gone (Para) 150
Townc PT 109 (WB); Spencer's Mountain (WB),
reruns 75
Vogue The Merry Widow (MGM); The Student
Prince (MGM), reissues 100
'Mad World' Enters Final
Portland Week With 200
PORTLAND — "It's a Mad, Mad, Mad,
Mad World" entered its final week with an
upswinging 200 per cent estimate at the
Hollywood. The next Cinerama film, "Circus
World." is to start at the Hollywood
Thursday (22i.
Broadway, 104th Street Drive-In The Lively
Set (Univ); The Long Ships (Col) 125
Cinema 21 Woman of Strow (UA); Two-Way
Stretch (Showcorp), reissue 1 50
Fine Arts The World of Henry Orient (UA),
15th wk 175
Fox, 82nd Street Drive-In Behold a Pole Horse
(Col); The Deeo Six (WB), reissue 165
Hollywood It's a Mod, Mod, Mod, Mod World
(UA-Cineroma), 43rd wk 200
Irvington The Night of the Iguana (MGM), 9th wk. 150
Off-Broadway A Shot in the Dork (UA), 6th wk, . . 1 85
Orpheum So Dear to My Heort (BV); The Incredible
Journey (BV), reissues 150
Paramount Yesferdoy, Today and Tomorrow
(Embassy), 4th wk .200
'Shot in the Dark' 145
Top Seattle Feature
SEATTLE—"A Shot in the Dark" continued
to hit the bull's-eye with an outstanding
ninth week of 145 at the Blue
Mouse Theatre. Another holdover, "Becket."
completed a successful fourth week at the
Music Box with 125 per cent. "Behold a
Pale Horse" started its Fifth Avenue run
at 120.
Blue Mouse A Shot in the Dork (UA), 9th wk.
Coliseum The Secret Invasion (UA)
. .145
90
Fifth Avenue Behold a Pole Horse (Col) 120
Music Box Becket (Para), 4th wk 125
Orpheum Four Days in November (UA) 75
Paramount Guns of Botosi (20th-Fox); Apache
Rifle (20th-Fox) 70
Museum Force Cut to 11;
Professional Staff Later
HOLLYWOOD — Official action was
taken Wednesday (14) by the Hollywood
Museum executive committee to reorganize
current activities of the Museum preparatory
to the recruitment of a professional
curatorial and operations staff.
Administrator Joe Cramer was instructed
by the committee to order a
hiatus in certain current activities with 11
of the 35 present employes to be released
and later replaced by professional staff
members, knowledgeable in general museum
operations.
The hiatus in activities conforms with
economies needed until resumption of the
museum's fund-raising program on January
4, according to a statement by the
committee.
ALBUQUERQUE
pilm actress Greer Garson is back in New
Mexico, and for the fourth year in a
row was recently honored by the 600 residents
of the small town of Pecos. Miss
Garson and her cattleman husband Buddy:
Pogelson operate a large cattle ranch near
the small village located east of Santa
Fe, and spend about six months each yearat
the ranch. Each year for the past four
years, Pecos has honored its most famous
citizen by signifying one day as "Greer
Garson Day." The ceremony this year was
held in the high school gym, and featured
a variety of entertainment, including Indian
dances, musical acts and a raffle
The proceeds from the raffle tickets gc
to help provide college scholarships foi
students from the community, and also
to assist the Pecos volunteer fire depart-;
ment. Miss Garson sang a song ir
Spanish and assisted with the master ol;
ceremony chores.
|
Fox Winrock manager Louis Gasparirii
was back home after attending the TO/
convention in Chicago . Albuquerque
Sunday Journal (circulation about 70,000
has resumed a movie preview column aftei
a three-year absence . Universitj
of New Mexico Film Society has resumeq
its fall series, presenting Friday showings
The only U.S. pictm-e slated was Hlunphre^
Bogart's "Casablanca" . . . "Seven Wonder:
of the World" goes into the Fox Winrocl
Cinerama here Wednesday i21i after fouweeks
of "Circus World."
j
Film on Bobby Baker Tale I
To Open on Coast on 28th i
HOLLYWOOD — "The Candidate,
filmed early in the year to catch pre!
election audiences, will get a few days ill
west coast theatres before the election
November 3. Produced by Maurice Duk
and distributed by Seymour Borde, th
film will open on the 28th at the Piesidii
in San Francisco, State in Spokane an'
possibly the Paramount in Seattle. ]
opened a multiple run in Dallas Octobe
7. It is based on the Bobby Baker stor;!
with Mamie Van Doren, June Wilkinso'
and Eric Mason starring.
A Ferrante-Teicher Song
HOLLYWOOD—The dual piano team c
Ferrante and Teicher will compose a musi
cal theme song for John O'Hara's ">
Rage to Live," Mirisch presentation fc
UA release. This effort marks the fir.'
direct contribution to films by the tean
whose records of music from motion pic
tui'es have been top sellers. Their fir;
great record hit was from an earlii
Mirisch-UA film. Billy Wilder's "Tl"
Apartment."
;
k
Ir
III
JlonnAl^
BOONTON, N. J.
Large Core
Greater Crater Area
MAXIMUM LIGHT
Evenly Distributed
in California— B. F. Shearer Company, Los Angeles— Republic 3-1 1 45
B. F. Sheerer Company, Son Froneisco—Underhill 1-1816
in Washington— B. F. Sheerer Compony, Seattle—MAin 3-8247
in Oregon— B. F. Sheerer Company, Portland—Capitol 8-7543
in Colorado— Denver Shipping & Inspection Bureau, Denver—Acomo 2-5616
W-6 BOXOFFICE October 19, 1 4
J

,
Ann
'
•
nd
I
. Mr.
LOS ANGELES
Lebanon-Mount Sinai Hospitals, and
Stanley M. Stalford, chairman of its capi-
,al fund campaign committee, announced
hat Mrs. John F. Kennedy has accepted
m invitation to appear as guest of honor
it a dinner which will be held at the
Jeverly Hilton Hotel December 2 to keylote
the second phase of a $30 million
•ampaign to build a new medical center
in the site of the present Mount Sinai
iospital. Within the center there will be
iedicated a John Fitzgerald Kennedy pailion.
The project will expand the present
acilities of Cedars-Sinai hospitals and will
nclude a 1,100-bed hospital.
V. Goodfield, former secretary to
. . .
lobert Kronenberg, president of Manlattan
Films, has returned to Manhattan
jin a part-time basis Condolences to
Ken-Art Theatre, San Diego,
l3ob Berkum,
. . . Ward
\>n the death of his mother
'ennington. Paramount manager, has been
.ipped to regional sales manager covering
Ihe San Francisco, Denver and Los Ani.eles
areas.
William Davaney, coast division manager,
Arnold Shartin, branch manager at
vlGM, returned from a regional merchan-
•lising session in San Francisco, which was
. . .
iieaded by Morris Lefko, sales chief
ilarold Wenzler reports he will reopen the
;)aks Theatre in Pasadena, swept by a
(25,000 file, as soon as repairs are comileted
Newton P. "Red" Jacobs, presi-
. . . 'lent of Favorite Films and Crown Inter-
(lational Films, was in Houston where Mrs.
,acobs was undergoing heart surgery
!;ddie Grossman. Panorama
. . .
Theatre,
I'an Nuys. and wife retui-ned from a New
-'ork and Washington, D.C., business trip.
and Mrs. Fred Stein and their
;hildien of Statewide Theatres were on tour
ff the Orient for 55 days . . . Seen along
ihe Row: Mi-, and Mrs. Leo Molitor, Amerijan
at Newhall; Harold Martin, Hemet
j.Tieatre and Hemacinto Drive-In in Hemet
j.nd Perris Theatre in Perris.
. .
Director Irving Rapper and actor Robert
I
I'aughn will highlight a one-day di-ama
'orkshop program for 200 Los Angeles
ligh school students at the University of
iouthern California. Rapper, whose credits
aclude "The Glass Menagerie," "Voice of
Ihe Turtle," "Anna Lucasta" and others,
j/lU block out scenes from "The Glass Meliagerie"
and then will use the student
ramatists in playing the scenes. The auience
will include drama coaches from
|he schools represented . James Stewart
j.'ill emcee the 20th annual Eagle Scout
lecognition banquet Thursday i22i at the
llollywood Palladium.
.Robert Aldrich to Produce
rwo More for 20th-Fox
HOLLYWOOD—Robert Aldrich will
fol-
3W his "Hush . . . Hush, Sweet Charlotte,"
'ith two additional pictures for 20th Cenury-Fox,
according to terms of an agreelent
he concluded with Richard D.
anuck. 20th-Fox production head. "The
heltering Sky" has been selected as the
irst property to be produced under the new
greement.
Peace Film Festival
At Los Alamos Nov. 22
LOS ALAMOS. N.M.—Tlu' second International
Peace Film Festival has been
scheduled for Los Alamos during the week
of November 22.
This year's festival will be dedicated to
the memory of the late President John
Kennedy, and the first prize will be
awarded in his name. The festival will be
held the week following the first anniversary
of President Kennedy's assassination.
The festival director, Los Alamos exhibitor
Bob Kunce, reported that four
entries had been received so far for competition
:
From the U.S.; "Fate of a Child" and
"3894 Opal Street."
From Nigeria: An untitled 16mm comedy.
Prom Poland: "The Magician," which
was entered in the first festival a year
ago but arrived in Los Alamos too late to
be screened.
Inquiries have been received about the
festival from Russia and Czechoslovakia,
Kunce said.
At the first festival, held in early November
of 1963, a total of nine countries
with 16 films were represented. About 500
persons attended that event.
Kunce said that festival officials have
been in New York City recently to discuss
possible entries from producers there.
Jerry Braude Heads LA
Creative Projects Corp.
LOS ANGELES — Eye-catching theatre
refreshment displays soon will be available
from Creative Projects Corp., a Los Angeles
firm headed by Jerry Braude who designed
the animated snack-bar display
wall in Pacific's new Hollywood Cinerama
Theatre.
"Our units are designed to enhance the
theatre, as well as sell," Braude told
BoxoFFicE, "and they are flexible enough
to be used in any snack bar without need of
remodeling."
In addition to Creative Projects Corp.,
Braude will continue his private design
practice here.
'Agony and Ecstasy'
Under $8 Million Budget
HOLLYWOOD—"The Agony and the
Ecstasy" was brought in under the $8 million
budget set for it by 20th Century-Fox.
it was announced in Rome by Doc Merman,
executive production manager of the
picture. The first rough cut is ready and
has been shipped to the home studio here
for dubbing and scoring. Sir Carol Reed
directed the story of Michaelangelo. which
stars Rex Harrison and Charlton Heston.
Interior of the Vatican Sistine Chapel was
duplicated from 35mm slides and might
be preserved for exhibition in the United
States.
Six-Film Bergerac Deal
HOLLYWOOD — Jacques Bergerac,
who
recently signed a three-pictui'e deal to
appear in "Taffy," has had the pact extended
to six films with the Zimbalist Co.
His second under the nonexclusive arrangement
will be "King Solomon's Islands,"
which starts the middle of next month, in
color.
SAN FRANCISCO
Julie AndrcwH and Dick Van Dyke, stars
of "Mary Popplns" which opened Tuesday
1 13 1 at the St. Francis Theatre, were
grand marshals of the annual Columbus
Day parade, Sunday HI). They appeared
here for the benefit premiere sponsored
by St. Ignatius High School . . . The
News-Call Bulletin's Paul Speegle was emcee
at the "Tennis Extravaganza" benefit
for the Youth Tennis Foundation of Northern
California Sunday . Participating were
Jimmy Stewart, Andy Devine, Joanne Dru,
Ben Cooper, Alan Jones and Sharon Disney
Brown, daughter of Walt Disney.
Janis Page, Eartha Kitt, Howard Keel,
Dorothy Collins, Martha Raye, Zsa Zsa
Gabor. Frankie Avalon, Anne Jeffreys and
Robert Sterling attended the grand opening
by Sammy Lewis and Danny Dare of
their new $3,000,000 Circle Star Theatre
at San Carlos. Jane Powell starred in "My
Fair Lady." Gov. Pat Brown, Senator Pierre
Salinger and Mayor John Shelley
also were there.
OXOFnCE October 19, 1964 W-7

lOi
PORTLAND
Tn town over the weekend
i
was Jimmy
Beale. Columbia's Seattle manager, here
for the Oregon State University-University
: QUALITY
KU PROJEQION

I
. Borrowing
',
1
Ksynote
j
ST.
, Patrons
I "Mary
I
I
Drink
: William
Frosted
.
, and
Showmanship All the Way Theme at Alliance Fall Meeting
3 BMcn- rf?i"'ni
cefi/fce
FORT WAYNE—The kind of contagious
'self-confidence that crackles across a poilitical
arena on election night when the
opposition concedes defeat, was paralleled
inere recently when the Alliance Amusement
Company unfurled its 29th annual
[fall meeting at the Van Orman hotel.
timeliness from the pending
ipresidential election and exploring the
heme. Showmanship All the Way, the
was given a star-spangled flavor
leathering
hat evoked politics without party differ-
,'nces.
In keeping with the election year atmosohsre.
the conference setting was decorated
simulate a political headquarters. As the
10 managers arrived, they were addressed
IS delegates and given identification
liadges. The speakers table was termed the
'cabinet." and the AAC's three diversified
indeavors—theatres. McDonalds restaurants,
and Community Antenna TV—were
.platforms," each outlining a formula for
luccess.
speaker S. J. Papas, executive
lice-president, was followed by S. J. Greg-
[xy, president and founder of the company,
.'ho stated that the spectacular success of
Iv,
'he company's theatres, McDonalds, and
pATV could be described in business cir-
|les as "perfect diversification."
Poppins' St. Louis Bow
for Crippled Children
LOUIS—Russell Bovim. Loew's St.
;Ouis Theatres, announced that Walt Disley's
musical fantasy. "Mary Poppins."
I'ill premiers October 22 at Loew's Mid-
I'ity Theatre with a benefit performance
jir the training center. St. Louis Society
or Crippled Children, sponsored by the
laster Seal Agency and Famous-Barr Co.
tickets, which are reserved seats,
re $25 each; general admission. $5. Ticki;s
may be ordered from the society office
t 4108 Lindell Blvd. by calling OLive 2-
J42. Those who wish to contribute but
irmot attend are urged to purchase tick-
.s which will go to some of the children
|!ceiving care and treatment at the center.
Poppins" opens its regular run
|ie following day.
Slim Pickens and Bruce Cabot join an alllar
cast in Otto Preminger's "In Harm's
ay," a Paramount release.
Commenting on the theme of the annual
meeting, Gregory declared that showmanship
is the lifeblood of the entertainment
industry. He added that he would give
personally a first prize of $500 to the manager
who displayed the most outstanding
showmanship for the month of January
1965.
The gathering's prevailing mood of political
impartiality was enhanced fiu'ther
by oversized photos in color of President
Lyndon Johnson and Senator Goldwater
which flanked the speakers table. The delegates
were reminded that, unlike political
opponents who are obliged to emphasize
partisan differences, all associated with
AAC must consider themselves members of
a gigantic team, working as one in harmony
to attain their goals.
A total of $10,000 in cash prizes was distributed
at the conclusion of the event,
which was considered one of AAC's most
successful drives in many years.
In addition to Gregory and Papas, others
at the speakers table included Lewis Harris,
James Gregory, John Doerr, Pete Panagos
and Dino Tubekis.
Winners in the theatre division for the
best over-all job were Ivan Baker of the
South Drive-In. Kokomo, with Robert
Reinbolt of the East 30 Drive-In. Port
INDIANAPOLIS
l^allers Theatre Corp., George P. Mailers
and William C. Mailers, proprietors, are
remodeling and renovating the Grand Theatre,
Bluffton, and expect to reopen around
November 1. The theatre will be renamed
the Holiday. Included in the plans are a
new drop ceiling, walnut wood paneling,
new restrooms, built-in concession stand,
nsw marquee, new front with boxoffice in
the lobby, carpet, screen and draperies.
The Grand and the Bluffton Drive-In have
been under lease to A. H. Borkenstein and
John Micu. The Mailers also will resume
operation of the drive-in next season.
Wayne, runnerup. Awards for the best
showmanship performances went to Robert
Jackson. Paramount in Anderson, and Martin
Pinkstaff. Grand at Terre Haute. Extra
revenue awards, in which managers receive
15 per cent of all outside revenue
over quota, were garnered by Ivan Baker
of the South at Kokomo. and Dan Murray
of the Embassy at Fort Wayne.
Betty Boles, who works at the North
Drive-In. Kokomo. was named winner of
the concessions award, while recognition
for four special weeks in vending was given
i
to Al Rodriguez. State. Logansport Butter
i
Cup Week Houk. North Drive-In,
i i
Anderson Week Ivan Baker,
i
South. Kokomo Malt Week and
Pizza Festival Week
i
Cash prizes given to the manager of a
McDonalds restaurant doing the best overall
job profitwise were won by John Penrod
of McDonalds in Terre Haute, with Jay
Smith of McDonalds No. 3. Fort Wayne,
named runnerup. Smith was also cited for
the best overall management of a McDonalds
unit during the 15 weeks of the AAC
annual summer drive.
Cash awards also went to X. W. Mitchell
of Ottawa and Clarence Ross of Pontiac,
both managers of Community Antenna
Systems.
. . .
B. N. Peterson, NTS branch manager, attended
a managers meeting at the Sheraton-Cadillac
Hotel, Detroit, October 17, 18,
and stayed over for the Allied Theatre
Owners convention National Theatre
Supply furnished the new Alexander Smith
carpet for the outer lobby at the Noblesville
Diana Theatre, which has been redecorated.
Visitors on the Row: Darrell Moseley,
Calhoun. Ky.: W. D. Aspley. Glasgow. Ky.;
Paul Merryman. Covington: Charles Lane.
Remington: R. Blankenbaker. Muncie:
Roger Scherrer, Garrett & Lansing, 111.;
William C. Mailers. Bluffton . . . Mrs. J. R.
Alexander, wife of J. R. Alexander. Lebanon,
died at her home there October 8 after
a long illness Besides her husband, she
is survived by her son Jack, who is now
managing the theatres.
THEWTRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Everything for the Theatre"
DXOFFICE October 19. 1964 C-1

KANSAS CITY
Hn all-industry benefit show to aid the
Will Rogers Hospital will be held at
the Plaza Theatre Saturday night, November
7. starting at 7 o'clock. A forthcoming
major feature film release will be shown,
plus a variety stage show. The name of the
film, which was printed in the local newspaper,
cannot be mentioned in a film trade
journal or national publication because of
the film company's sales policy on prerelease
showings. Tickets will be $2.50 each.
Russell Borg, Warner Bros, branch manager,
who is distributor area chairman for
the Rogers drive, said the event will be a
means to raise at least $4,000, based on the
1,600-seat capacity. At a meeting of industry
committees Monday il2i, Borg reported
that $10,700 has been collected so
far of the $20,000 quota. Fox Midwest is
donating the Plaza and house staff while
lATSE is giving its services free. Newspapers,
radio and television stations also will
cooperate with free advertising. Don Clark,
representing the American Guild of Variety
Artists, and Ted Dreher of the musicians
union will furnish the stage acts. Similar
shows are expected to be arranged in Topeka,
Wichita, St. Joseph, Springfield,
Joplin and other cities in the area.
Bob Goodfriend, general manager for
Dui'wood Theatres, and staff, did an outstanding
job of promotion for the gala
midwest premiere of "Topkapi," United
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Artists release. Assisted by George Keefer
in advertising and promotion, invitations
went to a key group of people and opinion
makers for the opening Wednesday night
1 14). A Durwood Theatres emissary, costumed
as a sultan, delivered more than 100
invitations, which had simulated jewels
fastened in cellophane. Also a tieup was
arranged with radio station KMBC to promote
a treasure hunt. Listeners are being
asked to find capsules planted around
town. Through arrangements with Tivol
Jewelry, valuable jewels totaling $2,500, including
a $1,000 emerald, are being offered
as prizes.
. . . Harold Lux of
Douglas Lightner, Commonwealth Theatres
general manager, will be a speaker at
the Tri-States Theatre Owners convention
in Memphis October 27, 28 M. B.
Smith. Commonwealth Theatres
. . .
advertising
and publicity director, is on a twoweek
vacation to do some hunting after he
visits in Liberal, Kas.
the Boulevard Drive-In is vacationing in
Phoenix, Ariz. His partner Charley Potter
will leave for his annual winter vacation
in Sun City, Ariz., in November . . .
Ray McKitrick, Universal Pictures sales
manager, will attend his company's national
sales meeting in New Orleans the
week of October 26 . . . Tom Bailey, MGM
branch manager, is still limping around
after having a ganglion removed from his
right foot. He is taking therapy treatments
and hopes to be back to normal soon.
Martin and Sylvia Stone of Mercury Advertising
& Drive-In Recording Service announce
that the bar mitzvah of their son
Douglas will be held Satui-day morning,
November 7, at the Beth Shalom Synagogue,
34th and the Paseo, starting at 9:30 o'clock.
No invitations have been issued and the
Stones urge all their friends to worship
with them and attend the reception at the
synagogue . . . Abbott Sher of the Exhibitors
Film Delivery and his wife Martha announce
that the bar mitzvah of their daughter
Nancy Elaine was held Friday ( 9 ) at the
Kehilath Israel Synagogue at Meyer boulevard
and Rockhill road. Congratulations
to both parents.
Jay Woolen, president of the United Theatre
Owners of the Heart of America, announced
that the UTO board meeting
scheduled in October will not be held because
of many members being on vacation
and engaged in other activities. However,
the November luncheon meeting will be
held at Continental Hotel. Wooten will be
in Detroit this week to attend the national
convention of Allied States Ass'n.
Out-of-town exhibitors on the Row:
From Missomi—Elmer Bills sr., Salisbury;
Mr. and Mrs. C. E. "Doc" Cook, Maryville;
Mr. and Mrs. Tom Edwards, Eldon; Paul
Eye, Appleton City; Glen Jones, Versailles;
Jerry Wise, Brookfield, and Myron Woolever,
Unionville. From Kansas—O. C. Johnson,
Hiawatha, and Dennis Montee, Hutchinson.
The Tom Edwards have closed
their drive-in theatre and zoo at Eldon
and will be in Port Lauderdale, Fla., for the
winter. The "Doc" Cooks will go to Fort
Meyers, Fla.
"The Man Who Would Be King" will
be
filmed for Seven Arts Productions for Paramount.
'
New Berlin Council
Okays New Theatre
From North Central Edition
NEW BERLIN, WIS.—An application to
rezone an area of this town for construction
of a $2,000,000 shopping center-theatre-bowling
center complex has been approved
by the city council. The development
site is the southwest corner of Cleveland
avenue and Sunny Slope road.
The application by Sol Radoff and Alvin
Plotkin, Milwaukee developers, was opposed
by residents of the area at a hearing
in June. Approval for the plan, however,
was recommended by the zoning
commission, which expressed belief that
Cleveland avenue was adequate to carry
the additional traffic the development
would create.
An indoor theatre, department store,
supei-market and a group of smaller shops
will be surrounded by shrubbery to shield
the development from the view of nearby
residential areas.
'Young Lovers' Seminar
Held in Dallas by MGM
From Southwest Edition
DALLAS—An all-day seminar wasr
hosted here Satui-day (10) for campus rep
resentatives from Missom-i, Texas andi
Oklahoma for MGM's "The Young Lovers,
the Samuel Goldwyn jr. production whichi
is opening November 6 at the Dallas Majestic
Theatre and throughout the Dallas
Denver, Kansas City, Oklahoma City andi
St. Louis exchange areas. Similar successful
seminars have been hosted by MGM in De
troit and New York.
Following the morning screening of thf
film at the Fine Arts Theatre, MGM'i
campus representatives attended an after
noon session at the Holiday Central Ini
where the campaign for the film was out
lined by MGM representatives.
Representing MGM at the seminar wen
Andrew Sullivan, exploitation manager
David McGrath, home office exploitatioi
department: Fred G. Hull jr., southwest
ern division manager; Louis J. Webbeij
Dallas exchange manager; Eunice McDam
iel and John Howley, field press representa
tive, and Douglas Netter, vice-president o
Tigertail Productions.
College representatives scheduled to at
tend were: L. D. Wycoff, Houston; Stev,
Robertson, Southern Methodist; Wendej
Patterson, Texas; Elaine Seitz, Missouri
Michael Satchell, University of Missoul
at Kansas City; Vivian Orms, Tulsa; Floy
Carter, North Texas State Teachers Coj
lege; Joe Armstrong, Ti-inity College, ai
Jim Davidson, Oklahoma. Also representi
were Texas Christian University, Bayl
Rice, Texas Tech and Abilene Christii
College.
Allied Artists Bookings
Combined in 3 Areas
KANSAS CITY—Allied Artists bookinij
for Omaha and Des Moines are now corfi
bined with Kansas City, effective OctofcJ;
19, according to Fi-ank Thomsis, distrp
manager. Earl Ogan, booker, can be reachl
at 1700 Wyandotte St., Kansas City. Tfj
Omaha office, under the management '
Sol Francis, has been retained for sales
C-2
BOXOFFICE October 19, IH

step through "The Time Portal"
1 ...and you are m the FUTURE
^
. . before It
"^^ happens! .
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ITACT YOUR 'nXwinationaL exchange
CHICAGO
Sam Seplowin
1301 So. Wabosh Arenue
Chicago 5, Illinois
WEbster 9-2000
INDIANAPOLIS
Tom Goodman
411 Illinois BIdg.
Indianapolis, Indiana
MElroM 4-4952
KANSAS CITY
John Wongberg
215 West 18th Street
Kansas Oty 8, Missouri
HArrison 1-2324
ST.
LOUIS
George
Phillips
3301 Lindcll Bird.
St. Louis 3, Missouri
JEfferson 3-6397

since
. 85
ST.
LOUIS
T J. "Bill" Williams, Union, Mo., exhibitor
is off on his annual trek
i 1946
with business associates from this area to
enjoy pheasant hunting in South Dakota,
about 50 miles northwest of Huron . . . Elmer
"Chub" and Mrs. Unland, exhibitors
from Wentzville. who enjoyed a recent
float trip on the White River, reported a
limit catch while trout fishing. The "really
big show" was "Chub's" three-pound bass
caught on a fly rod.
The word from the First Marine Brigade,
Kailua. Hawaii, is that Prank E. Plumlee,
son of MITO president and Mrs. Frank L.
Plumlee, Farmington, has been advanced
in grade to lance corporal. Even better
news for the Plumlees is the strong possibility
that young Prank may manage a
"home for Christmas" furlough . . . James
Damos, MITO treasurer and chief of police
of University City, has been installed
as a director of the University City Rotary
Club.
Miiisouri-Illinois Theatre Owners held a
luncheon meeting il2i in the Hunt Room
at the Chase-Park Plaza Hotel simultaneously
with the telecast of the World Series
game. At the next MITO meeting, reparts
will be heard from Ronald Ki'ueger, Wehrenberg
circuit, St. Louis, on the TOA convsntion
and MITO president Frank Plumlee,
regarding the WOMPI meet.
Suzanne Kumbera, whose parents Al and
Maddy are veteran staffers in the accounting
department of Arthur Enterprises-St.
1
Louis Amusement Co., will be married January
23 at St. Mark's Episcopal Church to
Robert Erxleben jr., student at Missouri
School of Mines and Metallurgy at RoUa.
Harlequin International Films has
awarded the St. Louis franchise to Crest
Film Distributors, Herman Gorelick, manager.
Harlequin's first film releases, both
having been prominently featured in Playboy
Magazine, are "3 Nuts in Search of a
Bolt," starring Mamie Van Doren, and
"Promises! Promises!" with Jayne Mansfield.
Gorelick was visiting exhibitors in
Harrisburg. Cairo and Paducah. Mrs. Gorelick
remained in Kansas City, on the mend
from a recent illness.
In a letter to the editor of a St. Louis
daily, a subscriber took issue with the movie
critic's downbeat review of the Gielgud-
Burton Electronovision production of "Hamlet,"
noting that the critic's major objection
seemed to be based on the fact that it
was not "a very good motion picture." The
writer pointed out that it was not meant
to be a motion picture at all, but rather
a filmed documentary of a Broadway production
and asserted that, in his opinion,
it "was an outstanding production, attempting
to bring to the complete United
States an artistic form of entertainment
usually found only in New York."
Irvin H. Karches, 54, who spent a decade
in theatre management with the St. Louis
Amusement Co., died suddenly of a heart
seizure at his home in St. Louis County
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Friday i9). A 'World 'War II veteran, Karches
had been in private business in recent
years and at the time of his death was vicepresident
of the Laclede Cab Co. His brother
Emil is a veteran member of the accounting
and properties departments of
Arthur Enterprises. Other survivors are his
wife 'Victoria; his daughter Mrs. Don Drier,
and six grandchildren. His sixth grandchild
was born to Mr. and Mrs. Drier October 11,
The Senate Theatre in downtown St.
Louis was closed last week and will be razed
to make way for the stadium project, according
to an announcement by Harry
Wald, who also operates the World Theatre
in the downtown sector. 'Wald's diversified
properties include the 100-yearold
Savoy Theatre, in Louisville, Ky., formerly
known as the "Buckingham Palace,"
where such greats as W. C. Fields had appeared
in stock and "tab" shows and where
Red Skelton, as a boy, began his career in
the theatre. Newest of 'Wald's enterprises,
in partnership with Sam Chernoff, is the
recently opened 1,000-car de luxe firstrun
airer in Denton, Tex.
'Yesterday, Today'
at KC Plaza 1
KANSAS CITY— "Yesterday, Today and
Tomorrow," one of five new programs on
Kansas City screens, stole the spotlight
with a sterling 200 for its initial week at
the Plaza Theatre. Next in the gross percentage
lineup came "Behold a Pale Horse,"
combined with the reissued "The Great
Escape," in a third week at the Uptown.
"Tom Jones," showing for a 34th week at
the Kimo, was third with 115, the only
Kansas City offering finishing the week I
above the average mark.
i
(Average Is 100) !
Academy, Parkway Two, Embassy One
Four Doys in November (UA)
1
Capri—Circus World (Branston-Cineramo),
15th wk
.100 I
Crest, Riverside, Boulevard, Fairway, Englewood-
Woman of Straw (UA)
^^;
•
Empire— It's o Mod, Mad, Mad, Mod World
(UA-Cinerama), 43rd wk
.100;
The Heart, Granada—Witchcraft (20th-Fox);
j
Horror of It All (20th-Fox) 100'!
Kimo—Tom Jones (UA-Lopert), 34th wk 115
Paramount, Avenue— Stop Train 349 (AA); I
is
Never Put It in Writing (AA) 90|
Plaza— Yesterday, Today and Tomorrow (Embassy) 2001
Rcxy—A House Is Not a Home (Embassy), 2nd wk. llOj^
Uptown— Behold a Pale Horse (Col); The Great
^
Escape (UA) , reissue, 3rd wk 125i
Tour Days in November'
Out Front in Indianapolis
INDIANAPOLIS—Another good, solid'
week of above average grosses was the lot
of every first-run theatre in the city, although
three were playing holdovers and,
one a reissue. The sole new film, "Pour
Days in November," at the Esquire, cap-'
tured first place with 150 per cent. In £t.
second place deadlock were "I'd Rather Bej
Rich" and "Mad 'World," each with 135 pelf
cent.
Circle— I'd Rather Be Rich (Univ), 2nd wk 1¥|
Esquire—Four Days in November (UA) 13CI
Indiana— It's a Mad, Mad, Mad, Mod World
(UA-Cinerama), 18th wk '3!
Loew's—Quo Vadis (MGM), reissue I2.I
Lyric— Becket (Para), 3rd wk Il!|
The all-star cast of Otto Preminger's "Itl
Harm's 'Way," a Paramount release, in\
eludes John Wayne, Kirk Douglas, Patricilj
Neal, Tom Tryon, Henry Fonda, Paulll
Prentiss, Burgess Meredith and Dani|
Andrews.
—
j
C-4 BOXOFFICE October 19, 196i|,

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)XOFFICE :: October 19, 1964 C-5

. . . Sam
. . Some
CHICAGO
ground was to have been broken Tuesday
1 131 for a 1.000-seat theatre in the
Lawrencewcod Shopping Center, at Waukegan
and Oakton. by the Kohlberg circuit.
The 20th unit in the Kohlberg organization,
the new theatre is to be known
as the Lawrencewood. Opening is scheduled
for New Year's Day.
The decision to move has been made
definite by MGM. As of December 1, the
exchange will be located in the Mercantile
National Bank Building at 550 West Jackson
Blvd. . . . Phil Brockstein, MGM exploiteer.
returned from a holiday in California.
He promptly went to work on a
campaign heralding the opening of "Outrage"
at the Esquire Theatre.
Steve Durbin. who has been spending
the past year in the local American International
offices to become acquainted
with all aspects of the business, is transferrin?
to the company's west coast offices
Seplowin, head of American International
here, Sam Kaplan and Alice Dubin
took turns squiring Georgia Carr
around to the six select theatres which
opened with the first run of "Handle
With Care."
Wally Heim, in charge of press activities
for United Artists, hosted a screening
of "That Man From Rio" at the Cinestage
Theatre, where the film will soon begin
its initial run. Exhibitors from Chicagoland
and the midwest attended.
Ida Gottlieb, formerly with the Allied
film exchange in Detroit, has joined Moe
Dudelson Film Distributors in an executive
capacity. Miss Gottlieb's booking experience
will come in handy now that Dudelson
has taken over much of the product
handled by Kermit Russell in the past.
He will act as distributor in this area for
Medallion Pictures, Crown International,
Astor, Hansen, Topaz, Manson, Beckman,
Pitkin and Zodiac Parade. The Dudelson
firm is preparing to move to expanded
quarters in the Allied Theatres of Illinois
building located at 1325 South Wabash by
October 30 of this year.
Kermit Russell has relinquished distribution
rights to films produced by the above
companies to become active in the distribu-
READV FOR
ll DELIVERY!
^^
a
'JJli, A^ E- B. M
Th E ATRf feuYER'S
DiRfCTORY (U/'Ji.
Reference Wction
tion of Seven Arts films. He will operate
under the title of Seven Arts Films, but
will continue to handle Cinema V product.
.
Stanley Warner Theatres moved to 1645
East 79th St., Chicago 606491. H. W.
Wheeler is in charge of the local operations.
The company's new phone number
is 221-2735 300 Jewell "food"
stores are offering ticket applications for
choice seats to "My Pair Lady" at the
Palace Theatre for the November 10 performances.
Teatro de Lago, a landmark movie house
in "No Man's Land," is scheduled for demolition
to make way for another highrise
apartment in this north shore area
. . . Julie Andrews, here for the opening
of "Mary Poppins" at the State Lake, arrived
at the theatre in a flower-covered
limousine and was introduced to the first
night audience from the stage . . Keefe
.
Brasselle's Richelieu Productions has
filmed two installments of his new series,
"The Loop," at Wilding Film Studios here.
The first meeting of the fall season for
the Society of Motion Picture and T'V
engineers featured a demonstration of
various animation and optical effect techniques,
including aerial image, in motion
picture film production.
Members of the Chicago WOMPI chapter
made a healthy inroad toward furthering
their philanthropic aims when they
cleared $250 in the WOMPI booth at the
TOA convention. Prizes responsible for the
"illustrious" cash receipts were donated by
various members in the film and related
industries.
. . .
Robert Templer has joined the Kohlberg
organization as general manager in the
Chicago area . . . Paramount publicist Dick
Taylor is preparing a big radio, TV and
newspaper campaign for the first multiplerun
opening of "Fall of the Roman Empire"
in 35 selected outlying theatres
Robert Rosterman, booker for MGM, is
vacationing in New York City.
Prudential Wisconsin
Post to Fred Eoontz
From North Central Edition
MILWAUKEE—Fi'ed Koontz, jr., 46, who
started his show business career as an
usher, has been appointed general manager
of Prudential's Wisconsin theatres. He had
been general manager of the circuit's Connecticut
theatres.
Koontz succeeds Al Prank, who had held
the post since 1962 and resigned in June,
although he remained in a consulting capacity.
Prank's West Bend Theatre Corp. has
since acquired control of Pond du Lac's
Retlaw Hotel. The corporation also owns
the West Bend Theatre in West Bend and
two theatres in Pond du Lac, his home
town.
Prudential operates 20 theatres in Connecticut
and 22 in Wisconsin.
"The Spy Who Came in Prom the Cold,"
a Paramount release, is based on John Le
Carre's best-selling novel.
Lists Eight Achievements
By North Central Allied
From North Central Edition
MINNEAPOLIS—Enumerating a full year
of achievement, Ray Vonderhaar, president
of North Central Allied, last week issued
in the organization's bulletin a statement
of eight solid accomplishments which the
theatre owners' group has made in the initial
period of his regime.
"In addition to the bulletin, NCA has,
during the past year, (1) maintained an
office for members wishing to use its facilities:

1
|;tated.
j
1 Scheduled
I The
Four New Theatres
Planned by Cantor
INDIANAPOLIS—Plans to build four
new de luxf outlying indoor theatres for extiiided
first-run presentations have been
announced here by Joe Cantor, owner and
>i>erator of Cantor Theatres.
Two will be erected on property owned
by Cantor near his Shadeland and Lafay-
I'tte road outdoor theatres on the east and
west sides, but will be operated independ-
;'ntly.
Cantor said.
Negotiations are under way for locations
due north and south of downtown on which
to build the other theatres. None of the
locations are in retail centers, Cantor explained.
He expects to have two or three
of them open by next summer.
They will have seating capacity in the
600-700 range, with a relaxed, informal atmosphere
and he hopes to make smoking
jpossible. The one on the south side probably
|Will be a twin. Cantor explained, because
indoor theatre facilities are scarce in that
area.
He estimated the cost of each house between
$350,000 and $400,000, exclusive of
'land, depending on size.
i
It will be the biggest indoor theatre exjansion
program undertaken here since
[he boom days of the 1920s, and the first
[.ndoor theatre in the city since the Arpngton
was built on the east side shortly
ifter World War II. Availability of firstun
product made it possible. Cantor
He said he believes "the future lies
n theatres for the better extended runs."
In addition to his present outdoor theitres.
Cantor also has the Esquire, an art
I'ilm house.
Pavilion Area Dedicated
At Music Center Project
'-3m Western Edition
LOS ANGELES—A 3,350-seat pavilion
,ection of the $$33,500,000 Music Center
jjroject was dedicated by county officials
pefore an audience that included Gov. Ed-
[nund G. Brown and comedian Bob Hope,
lohnny Green emceed the ceremony.
Over $16,000,000 for the first phase of
onstruction has been pledged. At least
^2,000,000 more is sought by the privately
iinanced organization which initiated the
»inbitious civic improvement, and hopes to
:arry it to a conclusion before turning the
Uusic Center over to Los Angeles County.
jThis last step is envisioned to take place
[ome 30 years hence.
for construction soon are a
;,0OO-seat theatre for presentation of stage
iiroductions and a 750-seat intimate type
Iheatre.
A 2,000-car garage beneath the mall
(onnecting the center to the civic building
lomplex is now in operation.
Welton Becket architectmal firm
las prepared plans for a Music Center
]hich it is estimated will cost around
133.500,000.
The Music Center nonprofit corporation
j
issuing
p $13,000,000 of leasehold mortrage
bonds for the second phase of conjtruction,
backed by state and county guar-
,ntees. Mrs. Norman B. Chandler and the
OS Angeles Times have spearheaded the
rive for initial donations and pledges with
le goal set at $18,000,000.
OXOFFICE October 19, 1964
Roberta Teitel Takes Critical Look
At Art Film Past, Present, Future
CHICAGO- F'oUowing is an interestins
observation made by the daughter of one
of Chicago's pros in the field of exhibition
and movie distribution. Roberta Teitel, majoring
in journalism at the University of
Wisconsin, was reared in the atmosphere
of movie business. Her grandfather Abe
pioneered in art films by introducing them
in his World Playhouse some 40 years ago.
Charles Teitel, her dad, continued to give
Chicago audiences "something new" in
movies at the World in the Loop and at his
recently acquired theatres in Chicago's sophisticated
near north area—the Globe
and Town theatres.
This is the first time Roberta has delved
into the intricacies which have absorbed
her grandfather and dad. And at the end
of the summer this is what she had to say.
with emphasis on her father:
Evaluator, soothsayer, outspoken critic
of his own medium, Charles Teitel, Chicago's
noted film impresario, sees a changing
trend in motion picture fare in which
the American art film is becoming the all.
Hollywood, according to my father, has
taken the cue from imported films that
have become extremely popular and has
incorporated techniques of the art film into
a great many films that reach almost every
neighborhood house.
FIRST ART VENTURE
With the filming of "On the Waterfront."
Dad says. "Hollywood started its venture
into the 'art film.' " He names "Irma La
Douce." "Chalk Garden" and "The Best
Man" as such recent art attempts from Hollywood.
He has been in the business since the
advent of the art film as an important factor
in 1947 with the debut of "Open City."
Following a five-year stint in the army.
Dad entered the public relations field and
eventually took over the distribution
reins
from my grandfather, who organized the
business in 1914.
My grandfather, Abe Teitel, is still regarded
as one of the real pioneers in the
business of importing art films.
TREND CHANGING RAPIDLY
Today, speaking as a film distributor and
also as the operator of the World Playhouse,
the Town and Globe theatres, Dad
evaluates the reaction of the American
moviegoer to this new type of boxoffice
product: the American art film. To quote
my father: "We in the specialty end of the
business can see the trend changing rapidly.
Patrons are looking for greater substance
—a more grown-up approach to screen
fare! Whereas a few years ago the foreign
import and the usual, thought-provoking
domestic movie offering attracted
relatively few selective viewers, today the
general audience acceptance of the most
offbeat and even provocative symbolic
films is commonplace."
As examples he names "The Virgin
Spring," "8 '2." "La Dolce Vita." and "Yesterday.
Today and Tomorrow\"
My father feel.-, thai the bawdy or erotic
themes of a shallow moral tone are trying
to establish themselves firmly into this
new film trend but they cannot hope to
substitute for films that "carry the viewer
into deep emotional conflicts or pique his
imaMination with satire or provoke his
sen.se of right and wrong."
He admits that the daring and .shocking
are preferred by a great many movie pa-
Irons today but not at the cost of emotional
impact or aesthetic enjoyment. He
believes that "Two Women," "The Doll,"
"Knife in the Water," "Hud," and "La
Bonne Soupe" are films which combine
shocking elements with good taste.
For bettering the motion picture scene
as a whole, especially for encouraging the
limgevlty of the American art film, my father
has some suggestion for filmmakers,
distributors and exhibitors.
To the flm creators themselves, he suggests
making room for producers with more
integrity and daring, drafting more young
writers from universities, giving the independent
filmmaker more freedom with
which his imagination can take bold
strides and concentrating more on story
content and dramatic fulfillment than on
budget extravaganzas. Distributors, he feels,
must be realistic in pricing their product
so that theatres can pour back profits into
upgrading their premises. Exhibitors, he
claims, should maintain the highest degree
of comfort, pleasant surroundings and
correct projection and sound. Tliese are as
vital in most instances as the movie content
itself. He steadfastly maintains that
both the distributor and the exhibitor together
must work as a team to keep the
motion picture industry a lively institution
of make-believe for all.
DEEP PROBING SCRIPTS
How does my dad predict the wind will
blow the art film in relation to the motion
picture industry in general? He feels the
art film will continue to make bold overtures
toward vitalizing the pleasures of screen
entertainment. That scripts will search
deeply into human motivations without
fear. Producers will gamble further on the
unusual and will tempt not only selective
movie patrons but the majority of entertainment
seekers along avenues of deep
thought with their night out.
Unlike many others in the industry, my
father remains undaunted by the threat of
television as a permanent replacement to
the movies and claims that there is no
substitute for the movie screen as "the
most economical and relaxing entertainment."
"Ti-ue." he says, "screens may become larger:
true three-dimensional projection may
evolve: seating may become more luxiu'-
ious: drinking and smoking may become
commonplace at the movie theatres—but
movies and the art film will exist and they
will flourish!"
Buck Harris Appointed
Editor of Screen Actor
From Western Edition
HOLLYWOOD—The board of directors
of the Screen Actors Guild appointed Buck
Harris as editor of the Screen Actor magazine,
official publication of the union.
Harris has been managing editor of the
magazine since its inception six years ago.
and also serves as SAG public relations
man.
C-7

THIS SPACE CONTRIBUTED BY THE PUBLl&HCR AS A PUBLIC SERVICE
FRANK COWAN PHOTO
It's nice to have Charlie Nelson back.
Last year he had a checkup. The doctor discovered an
early cancer. He treated it promptly, and says Charlie
is going to be okay.
Charlie always has an annual checkup. Not enough
people are that wise. Cancer will strike 1 in 4 Americans,
according to present estimates. More lives could
be saved if more people understood the importance of
I
early diagnosis and treatment.
Charlie Nelson has good reason to understand it.
That is why he is going to start educating his employees—with
an American Cancer Society public
education program in his plant.
For information about such a program, call your
local Unit of the American Cancer Society.
AMERICAN CANCER SOCIETY
BOXOFFICE
C-8 BOXOFFICE October 19, IJl-

'
make
! '"The
I released,
I
! "The
I
I
concerned
. . Marie
. . Milton
I
Augusta Shop Center
Site of New Theatre
AUGUSTA. GA. — Ground has been
broken in Daniel Village for Augusta's
first shopping center theatre and the first
new indoor theatre to be built here since
1939.
According to the Augusta Chronicle, the
theatre is to be built at the western edge
of the shopping center on the former site
of a miniature golf course. Georgia Theatre
Co., which operates the Augusta Miller,
Modjeska, Hilltop. Sk.vview and Forest
Hills theatres, will also operate the new
shopping center theatre. Construction
will be by Sherman & Hemstreet Realty Co.
Attending the ground-breaking ceremonies
were W. F. Franke jr., Sherman &
Hemstreet: James Cartledge, manager of
the Miller and Modjeska theatres: Lowrey
Stulb, architects, and Charles B. Everett
of Claussen & Webster, contractors.
Current Products Waving
Red Flags at Censorship
MIAMI— "If ever an industry is waving
the red flag in the faces of the censors,
the movies are the one," Herb Kelly of
the Miami News wrote in a recent column,
adding, "They're asking for it."
Kelly's column continued: "Right now
we have Polly Adler's 'A House Is Not a
Home,' a picture marked by vulgarity,
sordidness and everything that gives decent
people the shivers," Kelly continued.
"A notorious madam, prostitutes, dope,
gangsters, crooked police and politicians
are the leading characters and nobody can
men and women like them look
holy.
Carpetbaggers,' which played here
recently, is another example. Before it was
columns had been written about
Carroll Baker and her nudity. When the
movie was shown, most of the bare facts
'were missing, but the sensational publicity
land the actual story in the movie in it-
Iself were nothing to attract the family.
'The Carpetbaggers' had a bad reputation
even before it arrived.
"Miss Baker, who got off on the wrong
foot in 'Baby Doll,' is still whooping it up
lin another movie which will be out soon.
|lt's 'Sylvia' and she portrays a prostitute.
movie industry itself throws up its
hands in horror at these shenanigans but
the supply of pictures in the 'adult' class
continues to pour out. The clergy and others
with the morals of the public
'complain and condemn, but still these
movies do landoffice business. One of these
days the good people will rise up and de-
!mand that something be done. That's
'When the ugly head of censorship will pop
|UP.
I "Movie theatre owners are at the mercy
jof the producers. They've got to keep
;their doors open and play the available
•product. Many of them cringe when they
jopen the boxoffice. But business is busi-
>ness.
"What's happened to the family movies?
jThey've been on television, but even those
lare becoming scarce on the home screens.
jWalt Disney and Ivan Tors with his 'Plipjper'
seem to be om- last hope."
Distribution rights to the Italian film
i"The Archangels" have been acquired by
poseph E. Levine's Embassy Pictures.
i
jBOXOFFICE :: October 19, 1964
Geo. Gaughan, Doug Lightner To Be
Speakers for Tri-States Convention
Curtis H. Miller Dies;
Claughton Ad-Pub Head
MIAMI — Curtis H. Miller, 48. viceliresidenl
in charge of advertising and publicity
for Claughton
^^^^k^ Theatres, died of a
^^^^^^^k heart attack. Miller
|P ^^ apparently had been
r^ .^ ^ in good health and
^^ ~ " visited the Claughton
theatres the day before
his death on his
_^
daily inspection trips.
'^^^^jgjf He was with the
Claughton circuit for
^^m _^^KI^^^^ ^m^^ j^ more than 20 years
^^" ^» iHHH and was the first
Curtis
Miller
company officer outside
the Claughton
newspaper.
family. A longtime state and local movie
theatre executive. Miller moved to Miami
in 1954, from Tampa, where he was general
manager for Claughton in the Tampa-
St. Petersburg area. Prior to that time,
ha had been with Florida State Theatres
and the Florida Times-Union, a Jacksonville
He is survived by his wife Jan; a
daughter. Mrs. Toni Gonyer of Birmingham.
Ala., and four brothers, all of Jacksonville.
NEW ORLEANS
Jleavy newspaper advertising which featured
the hot embrace pressbook ad
was used by Walt Guarino. manager of
the Saenger Theatre, for "The Visit."
Day-before and opening-day ads were almost
full page in size. The schedule included
not only the big dailies but also the
Clarion Herald and the archdiocesan
weekly.
Big crowds of the women tui-ned out
see Ingrid Bergman and Tony Quinn in
to
the tale of love and hate.
Janice Dobois, Transway staffer, and
. . . Steve
Eddie Heil were married on the 10th at St.
James Major Church . Dureau.
salesman with Masterpiece Pictures the
last 15 years, has retired. Louis Oubre
succeeded him at Masterpiece
Formato, MGM salesman, and Jan Garner
were married on the 3rd in Birmingham,
the bride's hometown.
The WOMPI social postponed because of
hurricane Hilda was held on Friday the
16th. Among WOMPIs active with the Red
Cross during the hurricane were Inez
Tauzjn and Claire Rita Stone, the latter
.serving at the shelter in the Gentilly Terrace
School. Inez supervised a group of
volunteers . Berglund is the club's
parliamentarian.
Reopen in Waubay, S.D.
From North Ccntfol Edition
WAUBAY, S.D.—The Legion Theatre has
been reopened following the installation of
a new widescreen. Show times are 7:15 and
9 p.m. on Saturdays and 8 pjn. Sundays.
MEMPHIS — Two outstandlnK
speakers
were announced for the Tri-States Theatre
Owners convention at Hotel ChLsca-Plaza
Tuesday and Wednesday, October 27. 28
by Ed Doherty, Tri-State president.
George Gaughan, vice-president in
charge of operations of Cooper Theatres
in Nebaska, and Doug Lightner. general
manager. Commonwealth Theatres, Kansas
City, Mo., will speak before exhibitors
attending from throughout Tennessee. Arkansas
and Mississippi.
Watson DavLs, Malco executive who plays
the role of the monster Sivad on TV programs
and before conventions, will be in
charge of the program and will take part
in it.
Leonard Boyer. 'Tom Mix'
Of Orleans Row. Dies
NEW ORLEANS—Leonard "Tom Mix"
Boyer. familiar personality along Filmrow
for many years, died following an illness
that extended over three years. Boyer became
known as "Tom Mix" years ago because
of his great admiration for the film
star and circus owner of that name. This
was when he was a kid in knee pants and
was running errands for motion picture
industry folk.
He was 57 years old. Leonard's formal
education was limited, but he was shrewd
and frugal. He never had a paid job. but
went into business picking up and delivering
films from the time he was strong
enough to handle the then heavy film
cans. He was gifted with a warm friendliness
to all people and everybody liked him.
He became an unofficial greeter of
movie stars and other industry personalities
on visits to this city. Then Boyer was
on hand dressed in his Sunday best and
wearing a fresh flower in the lapel of his
coat.
Many of his friends crowded the funeral
parlor for the last services. There were no
known survivors. Roy Hirstius, president
of Local B57. had served as his guardian.
SE-1

221.
. .
I
ATLANTA
•The southeastern premiere of "Mary Poppins,"
Disney's musical fantasy with
Julie Andrews in the title role and former
Atlantan Dick Van Dyke as Bert, the chimney
sweep, will be held at Martin's Cinerama
1 It will be a benefit performance
sponsored by the Atlanta Elks Clubs for
the benefit of Aidmore Children's Hospital.
There will be a single performance
that night with the regular run of the
picture starting the next day.
"Cheating Heart," the story of Hank 'Williams,
America's greatest singer of country
music, will open at the Roxy Theatre
November 10. George Hamilton plays the
part of Williams in the picture . . . New
employe at MGM is Sanford Goldstein,
booker, who came to Atlanta from Charlotte
... A new employe at Theatre Service
Co. is Sharon Hunt.
I
BALLANTYNE IN-CAR SPEAKERS i
CONCESSION EQUIPMENT & SUPPLIES 1
PROJECTOR REBUILDING SERVICE 2
^ "V - -^ •
Prompt, Courteous Service 'Round the Clock
DIXIE
THEATRE SERVICE & SUPPLY CO.
1010 North Slappsy Driv*
P.O. Box J46 Albany, Georgia
Phono: HEmlock 2-28M
£^IIOOKING SERVICE!
221 S. Chardi St., ChoHotto, N. C.
FRANK LOWRY . . . TOMMY WHITE
PHONE FR. S-77S7
VVOMPI is happy to welcome three new
members; Carolyn Ann Hulsey of 'Wil-Kin,
Dolores Montgomery of Universal and Marlene
Mitchell, 20th Century-Fox.
"New World of Entertainment at the
Movies" is the theme of the Alabama-
Georgia-Tennessee Theatre Owners convention
to be held here November 8-10
at the Americana Motor Hotel. J. H.
Thompson, president of the Georgia group,
is general chairman of the convention.
Jim Hoover is program chairman and
George Roscoe is registration chaii'man,
assisted by 'WOMPI members. WOMPI
Helene Spears of Georgia Theatre Co. is
in charge of the advance registrations.
At their October board meeting, 'WOMPIs
decided to sponsor a Christmas party for
the Atlanta Girls Club, the party to be
held on Saturday, December 12. Mary
Jane Keen of Warner Bros., service chairman,
and her committee, are busy making
plans for this affair.
CHARLOTTE
f^omedian Marty Ingels, best-known for
his work in the TV comedy series I'm
Dickens, He's Fenster; Louise O'Brien, performer
on Mitch Miller's "Sing Along With
Mitch," and the Buffalo Bills, nationally
known quartet, will be in Charlotte for
the telecast kicking off the annual United
Appeal Drive.
The Broadway Theatre League opens its
season here with the prize-winning drama
of the Protestant Reformation, "Luther,"
at Ovens Auditorium . . . George Little, 3.
son of Mr. and Mrs. T. L. Little who operate
theatres in Camden, S. C, recently
pulled an 8''2-Pound, large mouth bass
from Colonial Lake near Camden. The
youngster pulled the fish to within three
feet of shore and his grandfather, M. F.
Campbell, helped him wrestle it ashore .
F. Patrick Wilson, vice-president of Colorama
Corp., Hollywood, Calif., is in Charlotte
to confer with Scott Lett of Howco.
Prospective members of WOMPI are invited
to be guests of the club at a picnic
at the Veterans Center. Membership and
social committees are making arrangements
for the event. President Amalie Gantt.
Blanche Carr, Myrtle Parker, Viola Wister
and Irene Monohan, who attended the St.
Louis WOMPI convention, will
relate their
experiences. The Charlotte WOMPIs won
the Verlin Osborne publicity trophy and
second place award for their financial
contribution to the room sponsored by
WOMPI at Will Rogers Memorial Hospital.
Filming of Columbia's suspense drama,
"The Bedford Incident," is scheduled to
begin this fall.
KB Circuit Building
$500,000 Theatre
From Eastern Edition
WASHINGTON—Marvin Goldman and
Fred Burka, KB Theatres partners, have
begun construction of a $500,000 first-run
theatre of contemporary design to be called
the Cinema. Its 826 seats will be below
street level and its roof will be used as a
parking lot. The entrance to the Cinema
will be at street level and an elevator wUl
take patrons down to a paneled lounge
leading into the auditorium. The equipment
is estimated to cost around $100,000.
The KB owners also expect to lease a
northern Virginia house in early spring
which will bring the circuit to ten
theatres.
FHirther expansion will get under way
with the renovation of the KB Apex, which,
when completed will show "Topkapi" as its
first attraction. A change to a hard-ticket
policy is contemplated for the Apex for
the winter with "Lord Jim" launching the
new policy.
Plans Early 1900 Decor
For Nebraska Theatre
From North Central Edition
LINCOLN, NEB.—The Cooper Foundation
has announced an extensive program
of improvements for the Nebraska Theatre.
A new marquee, designed in the
style of the early 1900s to correspond to
the architectm-e of the theatre, will feature
colored glass panels. The ticket booth
will be moved inside the foyer which will be
newly lighted and decorated. New wide
glass doors will permit easy entrance. The
exterior of the building will be cleaned to
restore its original appearance.
The auditoriimi will be painted, with new
draperies for the proscenium arch. New
lighting fixtures modeled after the designs
of the early 1900s will be installed in the
main auditorium. Improvements also will
be made in the area leading to rental
space on the second floor.
E. N. Thompson, president of the Cooper
Foundation, said that the objective would
be to re-establish the identity of the theatre
as it was originally conceived and toT
increase the comfort and convenience of
the theatre for benefit of the patrons.
All the work is to be accomplished while
the theatre remains open playing its regular
schedule of motion pictures, plus the J
newly announced travel series and alsoj:
the Shakespeare Festival.
To Cut 'Faces' Disc
From Western Edition
HOLLYWOOD—The title
song of "Loveij
Has Many Faces," with music by David
i
Raksin and lyrics by Mack David, is beii
arranged for a recording by Sid Feller
with Nancy Wilson doing the recording fed
the song from the Jerry Bresler productloif
film.
JofUtAiM^
BOONTON, N. J.
Large Cor-
Greater Crater Area
means
MAXIMUM LIGHT
in Georgia—Rhodes Sound & Projection Service, Savannah—ADoms
3-8788
in North Carolina—Standard Theatre Supply, 215 E. Washington St.,
Greensboro, N.C.—BRoadwoy 2-6165
Standord Theatre Supply, 1624 W. Independence
Blvd., Charlotte,
Evenly Distribufed
N.C.— FRanlilin 5-6008
_
SE-2 BOXOFFICE :: October 19, 196
j

iSS.lSLS-«S££~^
ITACT YOUR ^ntejznationaL exchange
^LOTTE
Walter Pinson
11 So. Church Street
Charlotte 2, N. C.
FRonklin 5-5512
MEMPHIS
Charles Arendall
399 So. Second Street
Memphis, Tennessee
JAckson 6-8328
ATLANTA
V. J. Bello
193 Walton Street, N.W.
Atlanta 3, Georgia
MUrray 8-9M5
JACKSONVILLE
Charlie
King
202 Florida Theatre BIdg.
128 East Forsyth Street
Jocksonville, Florida 32202
NEW ORLEANS
Mamie Dureau
215 S. Liberty Street
New Orleans, Looisiano
L

.
—
——
MEMPHIS
ftArs. Virginia Hunt, secretary of Variety
Club and WOMPI member, won the
Boss of the Year award from the American
Business Women's Ass'n, for her nomination
of a "composite boss"— not one man,
but three. Her ideal for boss would be "an
engineer, banker, a lawyer, a businessman
Your Theatre is Pretty .
Your Shows are Good . . .
BUT Your receipts are LOW!
Don't panic! Yours isn't the
only house hke this! We see plenty!
Looking from where we ore, you'd see
lots, especially if you knew as we do,
how seating affects B 0. Too many
exhibitors wait 'til their patrons show
their dissatisfaction. Now that you
know, consult with us. There's no
charge for our advice. Chances are
you'll be gratified with how mud' we
can do for so little and so fast! Call
us. We'll be happy to offer our sugqestions.
now featuring
MASCOFOAM SEAT CUSHIONS
More durable, more comfortable, safer.
Fire & moth-reshtant, won't lump, sag or
mat. Moulded to "breatfte" and may be
cleaned. Ask for samples.
MANUFACTURERS:
Foam rubber & spring cushions; coverings.
DISTRIBUTORS:
Upholstery fabrics, general seat supplies.
MInquire about our 5-7 Year Leasing Plan
ASSEY
SEATING CO.
Nashville, Tenn.
and a showman." She named the three
men who made up. in her opinion, that
man—Bailey Prichard, Variety chief
barker; Ed Sapinsley, Malco executive, and
Conrad Bach, Variety board. Her nomination
won the award for these three.
. . . Mrs.
Howard Nicholson, owner of 51 Drive-In,
Millington, is in Methodist Hospital with
serious injuries received when he fell while
changing the letters on a roadside sign
at the entrance to his drive-in
Orris Collins, Capitol. Paragould, Ark., is
recovering from a broken ankle.
. .
Vlsitins Arkansas exhibitors included
Paul Shafer. Strand, Lepanto; Orris Collins,
Capitol, Paragould: Gordon Hutchins,
64 Drive-In, Russellville: Ann Hutchins,
State, Corning: Marjorie Malin. Lui-a, Augusta:
R. V. Reagin, Scenic Drive-In,
Booneville: and W. R. Lee, Gem, Heber
Springs . Leon Rountree, Molly Amusement
Park, Molly Springs, and Bert Bays,
Grenada, Grenada.
. . .
Hays Redmon, Strand, Millington: Amelia
Ellis, Northgate, Frayser; W. F. Ruffin
jr., Amusement Co., Ruffin Covington:
Louise Mask, Luez, Bolivar, and Nathan
Plexer, Mi-De-Ga, Waverly, were among
visiting Tennessee exhibitors Mr. and
Mrs. Dick Logan, McCutchen, Charleston,
Mo., were in town.
.
. . Autoscope
The Ritz Theatre, Baldwyn, Miss., will
reopen for fulltime operation November
Mrs. Roy Bolick has closed the Keiser
8 . . .
Theatre, Keiser, Ark. Rowley United
. .
has assumed operation of Broadway Theatre
in North Little Rock .
Theatre, La Center, Ky., closed for the season
October 10 . . . Fred H, Fanning has
bought All Star Drive-In at Holcomb, Mo.,
and Liberty Theatre at Maiden, Mo., from
C. E. Harris.
Interstate to Build
At Richardson, Tex.
From Southwest Edition
RICHARDSON, TEX. — The first new
theatre for Interstate Theatres in Dallas
County since 1949 will be built in the local
Westwood Shopping Center at the northwest
corner of Belt Line road and Coit
road. John Adams, executive vice-president
of the circuit, who made the announcement
said that the new theatre will be
known as the Westwood.
To cost $350,000. it is being designed by
Jack Corgan, who specializes in theatre
architecture. Bids are expected October
14, with construction to start around November
1. The 1,0 00 -seat theatre is to be
of antique brick and ready for its opening
around June 1.
Karl Hoblitzelle heads Interstate Theatres,
which already operates ten theatres
in the Dallas area. The others are the
Palace, Majestic and Tower, all downtown;
Esquire, Village, Lakewood, Inwood, Wilshire.
Circle and Forest, all in suburban
areas.
A seven-minute 16mm color film titled
"Come With Me Into the Garden" will be
used to promote Paramount's "Sylvia."
'Woman of Straw' 200
First Memphis Week
MEMPHIS— "Woman of Straw" was top
dog among newcomers to the first-run
screens here with a 200 per cent the first
week at the Malco. "It's a Mad, Mad, Mad,
Mad World" rocked along at the Crosstown
and scored 250 for a ninth week.
(Averoge Is 100)
Crosstown It's a Mod, Mod, Mod, Mad World
{UA-Cineroma), 9th wk 250
Guild The Silence (Janus), rerun, 2nd wl^ 80
Malco Womon of Strow (UA) 200
Palace Behold o Pole Horse (Col), 2nd wk 50
Plaza The Visit (20th-Fox) 100
State 3 Nuts in Search of a Bolt (Harlequin) ... .125
Warner Kisses for My President (WB), 2nd wk, ..100
Illinois Projectionists
Hold Annual Meeting
From Central Edition
SPRINGFIELD, ILL.—Richard Walsh,
international president: LeRoy Upton, vicepresident,
and representative Kalkhoff addressed
delegates from throughout the state
< 5 » .
when the Illinois State Conference of the
lATSE and MPMO held its annual meeting
here Monday Mutual problems and
accomplishments were discussion topics.
The organization, which now holds quarterly
meetings, will next meet here December
7, according to W. F. Wepner, secretary.
Harry R. Condon is president.
Rezoning Makes Possible
New Longview Theatre
From Southwest Edition
LONGVIEW, TEX.—A 23,249-acre
tract
known as the East Texas Theatres Properties
and located on the I. C. Skillern Survey
has been rezoned to permit the building
of a motion picture theatre and re-i
tail
stores.
The area was rezoned from "A" residential
to "J" neighborhood shopping zone.
The property is located along the north!
side of U.S. 80, south of the Northwest HiU
subdivision and west of McCann road.
T
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SE-4 BOXOFFICE October 19, 19

i
'
They needed the
largest projector ever
designed and built...
i
Naturally they came to CENTURY!
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Spacearium Theatre, Transportation & Travel Pavilion,
New York World's Fair
"TRIP TO THE MOON" CINERAMA - KLM THEATRE
TRANSPORTATION & TRAVEL BLDG. NEW YORK WORLDS FAIR
You can be certain that the experience
gained by CENTURY from the design
and production of special projection and
sound reproducing equipment such as
Cinerama, Cinemiracle, Horizontal Vistavision
etc. accounts for CENTURY'S
World leadership in the production of
standard 35mm and 70-35mm projectors
and sound equipment. CENTURY is the
only American firm manufacturing professional
70-35mm projection and sound
reproducing equipment.
African Pavifion
Better Living Exhibit
Chrysler Exhibit
Cinerama American
Journey: Federal
Building
Some additional CENTURY
World's Fair Installations:
Johnson's Wax
Mormon Pavilion
Navy-Marine Corps
Cine Globe Theatre;
Travel &
Transportation BIdg.
Texas Pavilion
CENTURY STANDARD
70-35mm PROJECTOR
SOLD
BY
Standard Theatre Supply Co.
215 E. Washington St.
Greensboro, North Carolina
1624 W. Independence Blvd.
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AMERICAN-MADE PRODUCTS ARE
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See your Century dealer or write
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NEW YORK 19, N. Y.
Joe Homstein Inc.,
759 West Flogler St.
Miami, Florida, 33130
Hodges Theatre Supply Co. Inc.
2927 Jackson
New Orleans, La.
Wil-Kin Theatre Supply, Inc
301 North Avenue, N.E.
Atlanta 8, Georgia
BOXOFFICE October 19, 1964 SE-S

JACKSONVILLE
T ouis J. Finske. president of Florida State
Theatres, was the guest of honor at a
surprise birthday party given for him by
other company officials and employes in
the FST home office conference room Monday
i5>. He and Mrs. Finske had just
returned from a European vacation trip.
The new Brundon Theatre at Brandon in
central Florida, a 500-seater. is scheduled
to be opened about November 1 by owners
J. M. Sheppard jr. and Marvin Skinner.
Bookings for the Brandon Theatre are being
handled by Marvin Skinner, local independent
booker who has the same name
as the co-owner of the Brandon but is not
related to him . Don Weidick, a veteran
booker on the
. .
staff of Ed McLaughlin at
Columbia, is to replace Al Svoboda as a
salesman on Charley King's staff at AIP,
effective Monday (19). Al is being transferred
to the AIP home office in Hollywood
for work in the national advertising
field.
H
U

]
shows
I
i
MIAMI
fjfore than 6,000 persons have paid to see
at the Johnson Theatre in Milami's
international airport since the small
theatre opened in July. Movies are shown
for passengers waiting for planes, but local
(residents are going, too. Originally the
screen fare consisted of travelogs, cartoons
'and newsreels. The policy has been changed
to family-type pictures. J. Warner Johnson
and his wife Iris run the show.
Donald Baruch, chief of the production
branch. Office of the Assistant Secretary
of Etefense at the Pentagon, and who also
handles liaison with motion picture companies,
and his wife Maggie have just concluded
a visit in Miami Beach. They spent
'a week with his mother Lenore, widow of
Sailing Baruch, at her home. Donald is
fhe nephew of elder statesman Bernard
Baruch,
William Grefe, author, producer and director
of "Racing Fever," the first color
featuie film shot entirely in Miami and
world premiered here last week, will do
janother movie in January. This one is
Ifrom a script he wrote with Joe Jones of
Channel 10 and is called "Shipwreck
party," described as a musical geared to
Che teenage market. Grefe also wrote and
directed "The Checkered Flag," a film
jbout auto racing and shot in Sebring,
Pla.
Juan Orol, Mexico City, is filming "Cmse
)f My Race" at the old Channel 10 teleision
studios here and using local spots
or his location shooting. Some scenes
vere shot in the Eden Roc Hotel, Miami
3each. The picture will be released next
vear in English, French, Spanish and
jVrabic. Armando Sylvestre and Luz Marie
l^guillar have the leading roles, the Mexi-
'lan actress getting her first big film
phance. She will be billed only as Dinorah.
Neil T. Evans, University of Miami
imior, has been selected as campus repjesentative
to handle promotion there for
i'The Young Lovers," the MGM release
jlealing with sex on the college campus.
Cvans and three more college men in other
parts of the country will choose 50 field
lepresentatives at major universities to
j\elp them. They'll be equipped with spe-
|ial publicity kits and will work just like
inovie press agents. MGM had written
|0 the University of Miami placement ofice,
requesting it to notify students that
Ihere was an opportunity for temporary
mployment publicizing "The Young Lovirs"
on the campus. Evans was selected
fn the basis of his reply. Much of the
novie was filmed on the UCLA campus
ind its producer, Samuel Goldwyn jr., has
^een visiting universities telling students
;'s a good picture with a worthwhile theme.
That controversial film, "The Wonders
f Miami Beach," was to have been released
October 15, with or without the suplort
of the Miami Beach city council. The
:0-minute travelog drew the ire of council
iiembers when they learned it contained a
[cene showing a young couple embracing
n the beach. Up to then the council had
een planning to contribute $5,000 toward
le fUm's cost and had already paid $2,-
|00 of this amount when the controversy
'rupted. The council refused to pay the
bst of the pledge. Jay Kashuck. associate
'.reducer of the film, said that the pro-
duction was cosponsored by several large
business concerns of the area. Locally, the
film will be distributed by Forlda State
Theatres.
Allegro Film Talents has begun casting
for "Stained Glass Hearts," to be filmed
here, in Miami Beach and in New York.
Bobby Burger, Allegro president, .said that
interest in the Miami area for film productions
is at an alltime high and more
talent is becoming available. She also said
the company had had resumes from actors
and models throughout the world since
opening offices here in June. Other officers
are Jerry Foreman, vice-president: Nat
Alper, secretary-treasmer. Miss Burger
does all casting for Allegro Talent.
MGM and Radio City
Toast 'Molly Brown'
HOLLYWOOD—Russell Downing, president
of the Radio City Music Hall, was
the guest of MGM September 29 at a studio
luncheon celebrating the many records
established by "The Unsinkable Molly
Brown" during the film's ten-week engagement
at the famous New York showcase
theatre with a gross of $2,100,566 and
attendance of 1,300,467. The film closed at
the Music Hall September 23.
Hosts were Robert M. Weitman, MGM
studio head; Debbie Reynolds, who starred
in the title role, and producer Lawrence
Weingarten. Downing was presented an
inscribed gold pencil to commemorate the
record-shattering run. Weitman, Miss
Reynolds and Weingarten each received
from Downing special honorary passes to
the Music Hall with his congratulations for
bringing to the screen the biggest grossing
picture not only in the 32-year history
of the Music Hall, but for any single theatre
anywhere for a similar period.
The gross of $2,100,566 was the first
ever to exceed the two million dollar mark
at the Music Hall. To achieve this remarkable
show business record, "The Unsinkable
Molly Brown" also established new
alltime grosses for each of Its ten weeks
at the world's largest theatre. Opening on
July 16, with long lines at the boxoffice
from the first day to the final week, the
first week record of $220,960 was topped
by the second week. The picture also exceeded
the $200,000 mark for each of the
first six weeks of the engagement.
Downing paid tribute to Weingarten,
whose "Molly Brown" crowns a 37-year
record as a producer. He has been with
MGM since it was organized in 1924. and
has produced 66 feature pictures.
Andrew Heederick Named
Manager in LA for BV
NEW YORK—Irving H. Ludwig, president
and general sales manager of Buena
Vista, has named Andrew M. Heederick jr.
to the sales staff of the Disney distributing
subsidiary as manager of the BV branch
in Los Angeles. Heederick formerly represented
UA and Lippert in the Los Angeles
area. He will work under the supervision
of BV's western division manager, Leo
Greenfield, and report directly to west
coast district manager Don Conley.
Joseph E. Levine's "The Ape Woman"
was filmed in Italy under the title, "La
Donna Scimmia."
ALL OF THESE
PRACTICAL
SERVICE
DEPARTMENTS
APPEAR REGULARLY
in
ADLINES A^fD EXPLOITIPS
BOXOFHCE BAROMETER
(First Run Reports)
EXfflBITOR HAS HIS SAY
ABOUT PICTURES
FEATURE BOOKING CHART
FEATURE REVIEW DIGEST
& ALPHABETICAL INDEX
REVIEWS OF FEATURES
•
SHORT SUBJECT CHART
*
SHOWMANDISING IDEAS
In All Ways the Best
SERVICE THAT SERVES!
« 1
OXOFFICE October 19, 1964 SE-7

T
—
Investment Opportunity
A dozen years from now these boys will
be riding
trail for real—herding cattle to help feed your children.
Till then, how much patience and love and planning
must go into their training? How much effort
into keeping our society free and our economy
stable, so young people can develop into responsible,
productive adults?
You have an investment in these boys. To protect
it, you can join with other leading American
businessmen to promote the Treasury's Payroll
Savings Plan for U. S.
Savings Bonds. The Treasury
Department's Plan helps to encourage the habits
of self-reliance and thrift we so need in all our
citizens ... it helps us maintain that love of individual
liberty which is basic to the well-being of
our nation.
When you bring the Payroll Savings Plan into
your plant when you encourage your employees
to enroll—you are investing in the young people
who will help feed the world a decade from now.
You are investing in all the ranchers and herders
and farmers of America's tomorrow. In America's
future. In freedom itself.
Don't pass this opportunity by. Call your State
Savings Bonds Director. Or write today directly
to the Treasury Department. United States Savings
Bonds Division, Washington, D.C. 20226.
Pn your plant... promote the PAYROLL SAVINGS PLAN for U.S. SAVINGS BONDS
limm^
The U. S, Goyemment does not pay for tUs advertisement. The Treasury Department thanks, for their patriotism. The Advertising Council and this magazine.
BOXOFFICE
SE-8 BOXOFFICE October 19,

\
The
!
Chemline
j
i
also
. . Actress
. . The
Theatre Challenges
Grand Prairie Laws
DALLAS—Two Grand Prairie city ordinances
against nude, seminude and "obscene"
movies were challenged as unconstitutional
in a federal suit filed here. U.S.
Judge Sarah T. Hughes will preside at
a November 2 hearing for an injunction
against enforcement of the laws, one day
before the effective date of one of the
ordinances.
The suit was filed by Chemline. Inc..
operators of the Twin Drive-In Theatre
on U.S. 80 in East Grand Prairie. It claims
that the ordinances defy freedom of speech
and deny property rights without due process
of law. The suit charges censorship in
an ordinance paragraph which forbids any
motion picture in which nude portions "of
th? human body are shown or in which
a striptease, burlesque or nudist-type scene
constitutes the main or primary material
of such movie."
The suit said that a part of the law forbidding
questionable advertising for future
movies is invalid because freedom of speech
allows "reasonable puffing" of the value
of upcoming shows.
The new laws also require movie licenses
objected to by Chemline i, in-
I
vestigation by police, "quiet and good"
order, no gambling, no prizes for prospective
customers, no intoxicating liquors, no
excessive noise and attendants to stop "immoral
conduct" in the movies.
If the laws become effective, it will also
be unlawful to show nude or seminude pictures
in view of a street or highway. Pines
up to $200 and revocation of licenses are
penalties.
suit also alleges that in the spring
'and summer of 1964, "church members and
'other groups" circulated petitions asking
,the city council to prohibit the Twin Thelatre
from showing "lewd, obscene and ofifensive"
pictures. ,
attorneys said that they
["understood" that about 1,000 persons
'signed the petition.
Judge Hughes was asked to find the
ordinances unconstitutional. Defendants
named were the city of Grand Prairie,
police chief Pied Conover. and city councilmen
C. P. Waggoner, H. H. Milling, Aubrey
Vickers, James Dee and Roy Mc-
Glothin.
iCollege Football Game
•On Closed-Circuit TV
JFrom Western Edition
PORTLAND—Por the first time in regular
(season collegiate football, a live closed-
{clrcuit telecast for a theatre audience was
jinade of the AAWU Conference game here
(Saturday (10) between Oregon State Unlvarsity
and
I the University of Washington,
jit was announced by Irving H. Levin, execuUve
vice-president of National General
Corp., and Amory "Slats" Gill. OSU athjletlc
director. The telecast was under diirect
sponsorship of the Theatre ColorjVlslon
Corp., NGC subsidiary.
The theatre telecast originated from the
iMultnomah Stadium here and was shown
|live on a full-size theatre screen at the
Public Auditorium. The NGC subsidiary
ialso shows theatre telecasts of National
iPootball League professional contests in
|New York. Chicago and Detroit.
Industry's Inspiring Comeback Now
Theme for COMPO Speakers Bureau
Dr Pepper SW Texas Post
To Gilbert Villarreal
DALLAS—Appointment of Gilbert Villarreal
as zone manager in the firm's southwestern
division has been announced by Dr
Pepper Co., which has its national headquarters
here.
A native Texan, Villarreal will handle
zone manager duties for the company
working with franchised Dr Pepper bottlers
in the West Texas area. His headquarters
will be in Lubbock. Prior to his new assignment.
Villarreal worked as a merchandi-ser
for the Dr Pepper Bottling Co. of San Antonio.
He was associated with the San
Antonio plant some ten years, starting as
route salesman and moving up to supervisor,
premix department manager and
merchandiser.
He succeeds James Chappell. who recently
was transferred to the company's
POMMAC marketing group.
EL
PASO
H beautiful ten-frame display, "Prom
Footlights to Pilm." now in the lobby
of Interstate's Plaza Theatre, is drawing
considerable comment from both younger
and older generations. Stills i8xl0 and
11x14 lithographs going back to before
the talkies and oldtime vaudeville i call to
mind a bygone era in the entertainment
industry. The giant display is on loan
from the University of Texas, an original
gift from Karl Hoblitzelle, a founder of
Interstate-Texas Consolidated Theatres,
. . .
William E. Mitchell, general manager of
Interstate, and Martin Wood of the circuit's
department were in a couple of days from
Dallas John W. Abbott and his wife
Clara departed on a vacation trip. He's a
projectionist at the Del Norte Drive-In . . .
Howard Nesom, projectionist at Les DoUison's
North Loop Starlighter, has retm-ned
from "points west" . . . James H. "Harpo"
Davis, the pride-and-joy of Modern Sales
& Service sound and projection department,
was among us this week i5-7i, callmg
on his accounts.
.
. . . Elsewhere.
. . .
James R. Funk has been elected president
of the El Paso Central Labor Union,
succeeding John Gadd. Hector Garcia was
named vice-president Pine Arts
Cinema, managed by Al Sanchez, got off
to a good start with the retui-n engagement
of "La Dolce Vita." showing with
"Beyond All Limits"
"Becket" was moving toward a fourth week
at Interstate's Pershing Theatre. The two
and a half hour spectacle is playing a roadshow
policy, w'ith performances slated at
2:30 and 8 p.m. . . "Black Like Me"
.
went to the Bordertown Southscreen and
El Paso drive-ins . Mamie Van
Doren. so we hear, is bringing in the moola
at beautiful La Fiesta theatre restaurant
in Juarez. Mexico. She features a song,
dance and comedy skit consuming the better
part of an hour Floyd W. Bush,
projectionist and member of Local 153. was
back on the job after a two-week absence.
DALLAS — It's an in.splrlnK industry
story that volunteers from Texa.s COMPO's
Speakers Bureau arc telling these days before
Lions. Rotary, Klwanls, OptlmLst and
other business clubs. PTA's and chambers
of commerce.
"It's a different story than we told Just
a few years back." said Kyle Rorex, Texas
COMPO executive director, who coordinates
bookings for the speakers. "It's now
a story of how a great Industry weathered
a crisis unparalleled in the annals of business
competition and is emerging again as
a leading entertainment medium for the
whole world."
In September 1951, the executive board
of the newly formed Texas COMPO organized
a Speakers Bureau with the assignment
to tell the motion picture story
to church and civic groups and other
type public gatherings. This was at the
height of the "Movietime in Texas" campaign
v/hich saw almost 100 per cent participation
of exhibitors and distributors
alike in Texas.
"In the beginning," said Rorex, "the chief
topic dealt with the statistics of our industry,
revealing how many people were
gainfully employed and would be put out
of work if the public stayed home with
their eyes glued to TV sets instead of going
out to the movies."
The Speakers Bureau is composed of
volunteers from the ranks of exhibition and
distribution in Texas. It is reported that
since its inception, over 15.444 persons representing
more than 100 organizations in
Texas have heard speakers expound about
the movie industry.
Overly Sensational Ads Make
People Suspicious of Movies
CORPUS CHRISTI. TEX.— Bill Slaughter
of Rowley United Theatres and a member of
the Texas COMPO Speakers Bureau, spoke
before the Advertising Club here Monday
1 121.
Paralleling the public attitude toward
movie ads and those used in other industries.
Slaughter said. "Today's movie ads that are
overly sensational cause the public to be
suspicious that we are trying to unload a
poor attraction and we note the other business
enterprises are experiencing the same
thing."
He went on to say that the constant bombardment
of ads on TV. in newspapers,
radio, etc.. have trained the public to exp>ect
some novelty but they are wise to deceit and
their displeasure will show up on down-slope
sales charts.
The ad executives heard Slaughter explain
how the movie industry had to put
together a better and more appealing program
to meet a changing status wrought by
television during the last decade. Continuing
he said, "People became more selective
in their entertainment tastes and we had to
alter our ads also."
Slaughter was introduced by Bob Chapman,
city manager for Rowley United Theatres
In Corpus Chrlsti.
Enzo Battaglla has received critical and
public acclaim for his direction of Embassy's
"The Archangels."
teOXOFFICE October 19. 1964 SW-1

. . Peggy
:
OKLAHOMA CITY
Tan. wife of Eddie Greggs, United Artists
' salesman, is taltinK a tlirec-weeic refresher
course at Oklaiionia U. at Norman
on general subjects useful in counseling
underprivileged youths from minority
groups. She is employed by the state employment
commission here. Daniel, a son
of the Greggs. is a student at St. Gregory's
College in Shawnee, and daughter Michele
attends Marshall High School here.
J. D. Oliver, who has been operating
the Allred Theatre in Pryor since the
summer of 1963. has purchased the Joyce
Drive-In there, and between now and
opening next spring he will completely
renovate the situation. Oliver was with
Rubin Prels Theatres in Victoria, Tex.,
for many years. He has steadily built
Hoffman.
grosses at the Allred .
UA staffer, has resigned to await the
birth of a baby. Succeeding her is Emma
Thompson. The UA staff presented Peggy a
twin-size electric bottle warmer, reports
Jerry Brewster. UA head booker who recently
moved to 1728 North Roff.
M. T. Sands, who operated the Kiamichi
Theatre in Clayton many years, and wife
have gone to Caruthersville, Mo., for several
weeks for a construction company,
for whom Sands now works. He sold the
theatre last January to Bill Badgett. The
father of Mrs. Sands died recently, freeing
her to travel with her husband. A granddaughter
named Lou Ann is part of their
family.
Ella Hawes, who operates the Forgan
lOkla.i Theatre with her husband Leslie,
forwards a newspaper clipping telling of the
death and funeral of Mrs. A. D. Brawner,
"They Didn't Need Men"
a-DiityGirl-the
film that goes
too far!
Availoble
from
AUDUBON FILMS
871 Seventh Avenue
New York, N. Y. 10019
Tel.: 212 JU 6-4913
"OUR CUSTOMERS'
appreciate fhe same day delivery of
orders. Only a tremendous stock con
assure this service."
"Your Complete Equipment House"
OKLAHOMA THEATRE SUPPLY CO.
628 West Grand Oklahoma Clly
71, who owned and operated the Mission
Theatre in Hooker for more than 35 years
before selling it four years ago and moving
to Pcrryton, Tex., to live with a
daughter. Burial was in Hooker. Survivors
include her husband; two daughters. Mrs.
Ted Voiles of Perryton and Mrs. Quentin
Rizley of Omaha, Neb.; two sons, Luther
of Redmond. Va., and Donald of Tulsa,
and several grandchildren.
Standings in the Pilmrow Mixed Bowling
League following the October 5 play
follow
Team W L Team W L
Warners 12 4 Twilight 8 8
Tower 10 6 May 7 9
Hillerest 9 7 Will Rogers 7 9
Plaia 8 8 Theatre Delivery. . 6 10
Lakeside 8 8 Avey Adv 5 11
High team game—Tower, 722; high team
series—Plaza, 1,959; women's high game,
Jo Putt, 187, and Annabel Hudgens, 180;
high series. Sandy Miller, 471. Jo Putt replaced
the high single game of 180 which
had been rolled by Annabel Hudgens. Men's
high single game, Ken Nelson, 219, and
Larry Eichor, 214; high series, Charles
Hudgens, 555, which he had carried before
his son-in-law Roy Miller caught up with
him, also posting a 555 series.
We recently received a letter from Mrs.
Clyde Phillips, better known as Bill by all
of her friends, as follows; "Clyde and I returned
on October 1 from our vacation. Before
we left I wrote to Sue and Dewey
Gibbs we were planning to be in Biloxi,
Miss., around September 22nd and planned
to visit them. Sue wrote back and said
their daughter and her husband, she and
Dewey had planned to be in Biloxi the 24th
and would contact us, which they did. We
had a nice visit with them in Biloxi, and
on the following Monday we went to Woodville
and spent the night with them. We
also visited Sid and Juanita. Had such a
nice time despite the rain— it was about
the time hm-ricane Hilda was doing her
stuff. On their way back from Biloxi they
visited with the Bill Maddox family in
Hattiesburg. The Gibbs send their regards
to their friends in Oklahoma City and
around the state. The Gibbs have such a
nice place and are sure enjoying every
minute of it. If anyone is down that way,
they should go by and see them as Dewey
has his name on the gate."
Dewey Gibbs resigned here as branch
manager about a year ago and then moved
to a new home near Woodville, Miss. He
had been with Columbia for more than 30
years as salesman and branch manager.
His brother Sid also moved to Mississippi.
The Bill Maddox family lives in Hattiesburg,
Miss., and he is salesman for Universal
working out of the New Orleans office.
Sid Gibbs was also connected with
Columbia Pictares for about 30 years before
retiring a couple of years ago. Mr. and
Mrs. Phillips operate the Eagle Theatre,
Stilwell, Okla.
Joe Beach Recovering
From New England Edition
MASS. — Joseph
SPRINGFIELD,
"Gramp" Beach, retired Stanley Warner
Capitol doorman, is recuperating from accident
injui'ies at Wesson Memorial Hospital.
He is grandfather of Walrath J.
Beach of the Storrowton Music Pair.
Polls Show Opposition
To Pay TV Law Is Gaining
From Western Edition
SAN FRANCISCO — Two recent polls
completed on Proposition 15 drew comment
from Stephan C. Leonoudakis, northern
California chairman of the Citizens Committee
for Free TV. The polls showed Increasing
opposition to the entry of pay TV
into the state.
A statewide sampling of voters by the
Hal Dunleavy Polls shows 50.6% have indicated
"Yes" on Proposition 15 with
30.8% opposed and 11.8% undecided.
A special poll taken by the John B.
Knight Co. in the heavily populated area
of Los Angeles-Orange County shows 59.7%
would vote to do away with the pay TV law.
"This new polling," Leonoudakis stated,
"clearly indicates that as the public realizes
the danger pay TV poses for free
will take a strong stand to preserve
TV, it
free TV in California homes. This danger
has already been realized by national
leaders of the AFL-CIO, by the California
Federation of Womens Clubs and by many
other groups."
The Citizens Committee for Free TV
charges that the pay TV law, rushed
through the legislature in only eight days,
created a monopoly by granting subscription
television use of telephone facilities
and rights-of-way over and under public
streets and private property. Also this
pay TV authorization bypassed the Federal
Communications Commission, according to
Leonoudakis.
High Warner Feature Post
Assigned Walter MacEwen|
From Western Edition
HOLLYWOOD — Walter MacEwen has I
been appointed by Jack L. Warner as his I
executive associate in charge of the feature I
division at Warner Bros, studio. MacEwen,!
an Australian by birth, was formerly head!
of the story department and story editor, |
and has been functioning in the post vacated
by Steve Trilling until this formal appointment
to the top featuie spot. He has|
been with the studio for 15 years.
With the authority to pick stories, pro-|
ducers, assign directors, bid on proper
and arrange packages with producers, it
expected that an accelerated program ova
the next 30 months will get under way
20 major story properties now in
possession of the studio.
Curtis Kenyon now fills MacEwen's posi
in the story department and has full author-l
ity over feature writers and stories, ytlO
Steve Godman moved up to assist him.
Starring in Paramount's "Judith" ar|
Sophia Loren, Peter Pinch and Ja
Hawkins.
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SW-2 BOXOFFICE October 19, 19(

step through "The 'j^l^^;^^r.r
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CT YOUR ^ UrU^LULLUU

. . Inventor
DALLAS
Uoward Nicholson, former Paramount
staffer here who was promoted to
manager at Memphis, then at Indianapolis,
after which he resigned to open
his own drive-in theatre at Memphis, suffered
serious injuries in a fall while he
was putting up letters on marquee. He
sustained a fractured pelvis and shattered
a^DiH^ Girr the
film that goes
too far!
Available
from
AUDUBON FILMS
871 Seventh Avenue
New York. N. Y. 10019
Tel.: 212 JU 6-4913
PROJECTOR
REPAIRS .
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in the repair of all makes of mechanisms,
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mechanics.
LOU WALTERS
SALES & SERVICE CO.
4207 Lownview Ave. Dollos 27, Texos
an arm in three places. It was not known
at the time of this writing whether use
of the injured arm could be restored.
Byron Savage, longtime theatre service
engineer was in town and called at Hardm
Theatre Supply to see Joe Joseph. Savage
was a field engineer with RCA Service
for 13 vears. then operated Theatre
Service Co. and Century Theatre Equipment
Co. in Oklahoma City ten years.
Currently he is promoting several of the
many inventions he has patented, one of
which is a stvrofoam cutter, which is being
developed by General Research and
Development. 34000 Lovers Lane here. The
cutter performs the same operation on
styrofoam as a jigsaw does on wood, and is
useful in creating colorful, all-weather theatre
fronts Savage also has
.
patented an escalator device for funnelling
pedestrian traffic over or under congested
downtown trafficways.
Retired members of WOMPI are carrying
on service work of the club by putting
in many hom-s at the Texas Society for
Crippled Children helping code files. The
entire club will work for this organization
on each Wednesday night during January
and February stuffing and preparing mailing
pieces for the fund-raising campaign
prior to the Easter Seal drive. Those who
are working at this particular time are
Minna Mae Stevison, Myrtle Kitts, Alta
Mae Roberts and Leah Carter ... In addition.
14 WOMPI members will work on
Saturdays and Sundays dm-ing the state
fair here manning the booth at the Light
House for the Blind.
Embassy's "Three Penny Opera" Is based
on the musical drama by Bertolt Brecht
and Kurt Weill.
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• •
Trailer on AduU Film
Is Cut for Children
Frcm Soulheast Edition
PENSACOLA, FLA. — Francis Boucher,
manager of Giddens & Rester's Florida
Theatre here, cut out several scenes from
the "Marnie" screen trailer when he ran
the trailer during his showing of "The
Island of the Blue Dolphins," a picture
for children and families.
He instructed the projectionists to eliminate
the scene showing Sean Connery
removing Tippi Hedren's negligee and
added this special trailerette: "Due to the
adult nature of this coming attraction, we
are eliminating scenes that might prove
offensive to family type audiences viewing
our present attraction. All scenes will
be shown, of course, when the pictui-e plays
this theatre."
Later the Pensacola News editor published
this comment: "Parents are pleased
that the Florida Theatre management cuts
out the risque section of a preview when
they have a show which is filled with
youngsters."
W. E. Limmroth, general manager of
Giddens & Rester, said Mrs. Reed Bell, a
prominent Pensacolan who had entertained
12 youngsters at a Sunday showing of
"Dolphins," brought the trailer clipping to
the attention of the editor. Limmroth said
that this policy of deferring to the tastes
of children in trailers is followed by all
Giddens & Rester theatres.
More Family Films Needed
Says Saskatchewan Censor
From Canadian Edition
SASKATOON, SASK.—Only three per
cent of all movies produced are for general
showing, Dave Williams, provincial director
of theatres and censorship, told the
Saskatoon Third Page while he was here;
for the Saskatchewan Motion Picture Ex-,
hibitors Ass'n. WiUiams called for a retm-n
by producers to the "family-type pic-.:
ture."
.
"We are getting away from the familytype
picture and we should get back to it
so the whole family can enjoy a film to-,
gether," Williams declared. !
He said that the policy of his officej
is to "classify" films rather than "censor";
them. This is done only to bring certain
pictm-es into a category young people could
watch, he explained, adding that while
this province has a classification of "rei
stricted adult" for many movies, this clas-.
sification in itself does not keep childrer
from seeing such a picture.
"They can go if they are with then
parents. We feel the parents should hav<
the last word in what their children shouU
and should not see."
Michael Callan will play the romantil
lead role of Clay Boone in Columbia's "Thj
Ballad of Cat Ballou."
an
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THEATRE
STREET ADDRESS
TOWN
STATE
POSITION
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ZIP NO.
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phone LA 8-6302 or write
Ted Lewis Booking Agency
4703 No. Centrol Expressway
Dallas S, Tmoi
SW-4
BOXOFFICE
October 19, 191

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Naturally they came to CENTURY!
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ew York World's Fair
TRIP TO THE MOON" CINERAMA - KLM THEATRE
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You can be certain
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Cinerama, Cinemiracle, Horizontal Vistavision
etc. accounts for CENTURY'S
World leadership in the production of
standard 35mm and 70-35mm projectors
and sound equipment. CENTURY is the
only American firm manufacturing professional
70-35mm projection and sound
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African Pavilion
Better Living Extiibit
Chrysler Exhibit
Cinerama American
Journey: Federal
Building
Some additional CENTURY
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Johnson's Wax
Mormon Pavilion
Navy-Marine Corps
Cine Globe Theatre:
Travel &
Transportation BIdg.
Texas Pavilion
CENTURY STANDARD
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See your Century dealer or write
CENTURY PROJECTOR CORPORATION
NEW YORK 19, N . Y.
Hardin Theatre Supply Co.
714 South Hampton Road
Dallas 11, Texas
Oklahoma Theatre Supply Co.
628 West Grond Are.
Oklahoma City 2, Oklahomo
Modern Sales & Service,
2200 Young Street
Dollas 1. Texos
OXOFFICE October 19, 1964 SW-5

"
j
j
SAN ANTONIO
Tgnacio Torres, manaser of the Alameda
Theatre, i.s presenting an Amateur Hour
each Sunday night from the stage, starting
at 7:30 p.m. The entire show is being
broadcast by remote control over radio
station KCOR. It is open to all talented
personnel in the area. Merchandise and
cash prizes are being offered to the winners
of the weekly contests Ly""
. . .
Krueger. manager of the downtown Majestic,
has an eye-catching display sign
in the foyer calling attention to the forthcoming
showing of "Rio Conchos" •'It's
. . .
a Mad. Mad. Mad. Mad World" ended a
12-week run at the suburban Broadway,
where Eric Brendler is manager. A series
of films on limited runs are to be shown
until November 11. when the roadshow engagement
of "My Fair Lady" will begin.
A series of film seminars, with showings
of artistic films followed by panel discussions
of the artistry, ideas and philosophy
of these pictures, will be sponsored by Incarnated
Word College. Mrs. David Pace,
local artist, has been named director of
the seminars, with Sister Miriam of the
college faculty as codirector. and Mrs. Amy
Freeman Lee. Mrs. Walter Scott Light and
READY FOR
il
DELIVERYa
SW-6
^
7^^ M t R. M
THEATRf E>UYER'S
Reference
Section
Mrs. Shelby Stanley, advisors. Subscriptions
to the series will be available to the
public. The first film classic to be viewed
in the series will be "Nights of Cabiria.
scheduled for January 6. an Italian film
directed by Pederico Fellini. Second film
in the series will be "Ikiru" (To Live), a
Japanese film.
Artistic films of the United States and
.several other countries will be featm-ed in
the 1964-65 season of the Cinema Society
of San Antonio starting October 13 in the
McAllister Auditorium. Showings will be
held at 8:15 p.m. on the second Tuesday
of each month through May 1965. A series
of eight international films, not previously
available in San Antonio, will be shown.
Each program will open with an award winning
short subject. The program is open
to the general public on a subscription
basis. The program: "Yojimbo." October
13; November 10. "The Ti'ial"; December
8. "The Sand Castle"; January 12, "My
Name Is Ivan": February 9, "The World of
Apu": March 16. "Jules and Jim"; April
13. "Macario." and May 11, "A Lesson in
Love" May 11.
Georgia Circuit Building
In Atlanta Shop Center
From Southeost Edition
ATLANTA—The Georgia Theatre Co.
and Greenbriar Shopping Center have announced
that a de luxe first-run theatre
will be included in the huge new regional
shopping center on the south side of
Atlanta.
Announcement of the project was made
jointly by Mrs. Louise A. Schroeder, coordinator
of Greenbriar Shopping Center;
Ewell Pope of Pope & Carter Co.. realtors
for the development, and John H. Stembler,
president of Georgia Theatre Co.
Victor A. Schroeder, manager of development
of Greenbriar, said the center executives
were delighted to have Georgia Theatre
company as the operator of the
Greenbriar Theatre and selected that circuit
over a number of other applicants for
the theatre space.
The Greenbriar will be Georgia Theatre
Co.'s third new rocking chair theatre developed
in metropolitan Atlanta, the other
two being in the Cobb County Plaza and
Lenox Square regional shopping centers.
In addition to 900 widely spaced rocking
chair seats, the theatre will be equipped
with the very latest and most luxurious
appointments obtainable. A unique feature
will be the theatre's location in the very
center of the development, which may be
reached quickly and easily from any part of
the tremendous one-level parking area surrounding
the mall. The mall of the
center, as well as the theatre, will be air
conditioned and heated, assuring year
round comfort from the moment a patron
actually enters the center.
Outside the theatre will be a fountain
and garden, immediately above which will
be a lighted circular dome in the ceiling
of the center.
Stembler stated that the fine public
response to the circuit's luxurious Cobb
Center and Lenox Square theatres had
convinced him and E. E. Whitaker, the
company's executive vice-president, of the
wisdom of locating in regional centers.
Stembler said that Georgia Theatre Co.
has always recognized that the theatregoing
public expects, demands, and is entitled
to the ultimate in location, convenience
and comfort. Theatre facilities,
Stembler added, like new automobiles and
all products or services offered to the public,
must be constantly alert to keep in tune
with the ever-improving standards of living
in this country.
The theatre will be di-aped from ceiling
to floor with a velour specially designed for
acoustics. New technical advances in
sound projection will be installed, using
transistors rather than sound tubes. All
of the new Cinemascope, anamorphic and
regular picture lenses developed for the
Cape Kennedy moon shots are to be employed
in the projection of the newest and
finest films produced.
Other than Lenox Square. Greenbriar
will be the largest regional shopping center
in metropolitan Atlanta, with 70 leading
tenants, including two major department
stores, Rich's and J. C. Penney Co.
Detroit Film Council
Arranges a Busy Year
From Mideast Edition
DETROIT—A well-diversified series of
programs for the 1964-65 season has been
set by the Greater Detroit Motion Picture
Council. The new society yearbook lists
the programs and all members alphabetically,
as well as representatives from each
of the constituent associations in the
council.
The opening event will be October 2, as
arranged by president Mrs. Raymond R.
Kanagur. when the president of the Federation
of Motion Picture Councils. Mrs. William
G. Sullivan, will speak. Subsequent
programs include:
—
November 6 "Fi-om the Inside Out," a
symposium on the work and necessity of a
council in the community.
December 4—Holiday at the Trans-Lux
Krim Theatre, with manager Harry Keens
as host.
February 5—Talk by Professor Vincent
Wahl of Wayne State University on "The
Relationship of American Theatre to Motion
Pictures."
February 12—Annual card party and tea
for the benefit of the council's unique
scholarship fund.
March 5—Talk on "Films as an Educational
Media" by William Peters, chief of
the educational film department, Detroit.
April 2—Arnold S. Hirsch. former film
critic of the Detroit Times and exploiteer
for 20th-Fox and other companies, and
now assistant editor of the Detroit News
Pictorial magazine, speaker.
April 28—Buffet dinner at Fair Lane, the
Henry Ford home.
May 7—Annual spring luncheon, with
speakers from the industry itself.
Added N.Y. Engagements
From Eastern Edition
NEW YORK—The multiple -run local
engagement of David L. Wolper's "Foiu
Days in November," which started Octobei
7, has been increased to 15 theatres, including
the Rivoli on Broadway anc
Cinema II on the East Side.
After a summer in Hawaii. Patricia Nea
has returned to England with her write:
husband Raoul Dahl and their three chil
dren. Miss Neal stars in Paramount's "Ii
Harm's Way."
BOXOFFICE October 19, 196
J
/i-

I
y
HOUSTON
passion in the Sun," an exploitation action
film, has been completed by
Tians-Ameiican Pictures Corp., 1315
Gaines St. The film, made in the Houston-Galveston
area, stars San Antonio actress
Josette Valaguay and former Hollywood
actor Dale Berry, seen in "Free,
White and 21." "Common-Law Wife" and
"Beauty and the Cave." Charles Martinez
heads the production company and is the
executive producer of the pictui'e. Negotiations
are under way for distribution
lights.
Still in the planning stage is a 16mm
adjunct to the Alray Theatre, operated
lieie by Ray Boriski. The new theatre
would be operated under a membership
plan and would present experimental films
on its programs . . . Prince John von
Badenburg, managing director of the Art
planning a series of champagne
. . . Ellis Ford,
Cinema, is
party film openings. The first is scheduled
to be held on October 22 with Fel-
• • • Visiting his son Uni's "8 la"
Walter Elliott, winner of the
here was
Academy
award for sound effects for his work
manager
in
'Mad World"
of the Delman, is planning to show the
Our Gang film that was filmed in Houston.
He is inviting those who are interested to
drop him a post card. Based upon the response,
Delman will book the film and
establish a date for the showing which
will be convenient to the largest number
of the patrons writing him.
Charles Payne, managing director of the
Windsor Cinerama, booked for showing
at the end of the current run of "Circus
World," the screen version of "The Threepenny
Opera," a musical by Km-t Weill
'and Bertolt Brecht. George Christian, moition
picture editor of the Houston Post,
a^Dir^Girlthe
film that goes
too far!
Avoilable
from
AUDUBON FILMS
871 Seventh Avenue
New York, N. Y. 10019
Tel.: 212 JU 6-4913
Southwestern Theatre Equipment Co., Inc.
FAST • DEPENDABLE • SERVICE
CAMTOL 2-«4«1
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!BOXOFFICE :: October 19, 1964
attended the premiere of "Cheyenne Autumn"
at Laramie, Wyo.
Barry Goldwater showed a 2 per cent
gain in the .second week of the presidential
poll being conducted by Interstate Theatres
throughout the state. Results tabulated
at the end of the second week at
the Interstate headquarters gave Goldwater
42.2 per cent of all the ballots as opposed
to last week's 40.9, while President Lyndon
B. Johnson has 57.8 as opposed to last
week's 59.1 per cent. Each lobby of an
Interstate theatre has a box labeled GOP
and Democrat. As the patron enters, they
vote by dropping their ticket stubs into
the ballot box of their choice. During the
past three presidential elections the Interstate
poll accurately foretold how
Texans voted on election day.
Two Disney films, "So Dear to My Heart"
and "Texas John Slaughter," opened at
six indoor and five drive-in theatres while
"The NEW Interns" returned at five indoor
and ten drive-in theatres . . . Three
performances of "Der Rosenkavalier" was
presented at the Music Hall. The production
was filmed in color at the Salzburg
festival of 1960 in Austria.
Orange State Circuit
To Build 3 Theatres
From Southeast Edition
MIAMI—Three theatres are to be built
by Orange State Theatres, two of them
right away, according to Clyde Hall, circuit
president. The new theatres, one a drive-in,
are to be constructed in the Titusville-
Indian River area. Already being operated
in Titusville by the circuit are the Florida
Theatre and Crown Drive-In. A third theatre
under the Orange State banner is the
Boulevard m West Palm Beach.
The company will build an 800-seat theatre
in the Indian River Shopping Plaza at
the south end of Titusville, with work starting
now. The second theatre to be built will
be a 400-car drive-in on the new four-lane
highway on routes 405 and 50. Work here
is to start right away, since the zoning
board has approved and blueprints are complete.
The company, Hall said, has completed
negotiations for another theatre to be built
in the near future between Titusville and
Indian River City on U,S. 1, as soon as the
demand for it is more evident in this fastgrowing
section.
Ernest Schweigerdt Takes
Over Theatre in Sturgis
From North Central Edition
STURGIS, S.D. — The Dakota Theatre
has been leased by Ernest Schweigerdt from
Carl Schaffer of Broadus, Mont. Schweigerdt
said he will install a new screen and repair
all the seats within 90 days.
In 1948, Schweigerdt, a resident of Rapid
City, purchased the Princess Theatre in Miller
and five years later built the Midway
Drive-In there. He has sold both of these
theatres to his daughter and son-in-law.
The Dakota Theatre previously was leased
by Clayton Davidson, who is leaving the indtistry
to operate the Teen Center Cafe.
Queen Ingrid of Denmark attended the
premiere of Hal Wallis' "Becket," a Paramount
release, in Copenhagen.
nvTHr puBLisHen
Aunt Cecilia
died of
embarrassment
Heaven forbid that she mention
a lump on her "chest" to
anyone— even her ou n doctor!
She died of breast cancer.
Today, more and more
women have adopted the habit
of breast self-examination.
And a lump on the "chest"
sends them to their doctors
ininicdiatcly. They know that
early diagnosis and prompt,
proper treatment could help
save their lives.
I
he American Cancer Society's
life-saving film BREAST
SELF-EXAmTnaTION demonstrates
this easy-to-learn
technique. Call your local Unit
of the -Society for information
on where to see it.
And fight cancer another
important way.
Send a generous check
today to "Cancer",
c'o POSTMASTER.
VMFRIC AN C.VNCER SOCIKTV
BOXOFFICE
SW-7

WHAT HAPPENS
WHEN A NATION
SPENDS MORE
ON GAMBLING
THAN IT
SPENDS FOR
HIGHER EDUCATION ?
If you can find any Romans around, ask them. They lived
pretty high on the hog in their day. That is, until some
serious-minded neighbors from up North moved in. The
rest is ancient history.
You'd think their fate would have taught us a lesson.
Yet today we Americans spend twenty billion
dollars a
year for legalized gambling, while we spend a niggardly
four-and-a-half billion for higher education. Think of
it! Over four times as much! We also spend six-and-ahalf
billion dollars a year for tobacco, nine billion
dollars
for alcoholic beverages, and billions more on other
non-essentials.
Can't we read the handwriting on the wall ?
Our very survival depends on the ability of our colleges
and universities to continue to turn out thinking men
and women. Yet today many of these fine institutions are
hard put to make ends meet. Faculty salaries, generally,
are so low that qualified teachers are leaving the campus
in
alarming numbers for better-paying jobs elsewhere.
In the face of this frightening trend, experts estimate
that by 1970 college applications will have doubled.
If we are to keep our place among the leading nations of
the world, we must do something about this grim situation
before it is too late. The tuition usually paid by a
college student covers less
than half the actual cost of
his education. The balance must somehow be made up
by the institution. To meet this deficit even the most
heavily endowed colleges and universities have to depend
upon the generosity of alumni and public spirited
citizens. In other words, they depend upon yoii.
For the sake of our country and our children, won't you
do your part? Support the college of your choice today.
Help it to prepare to meet the challenge of tomorrow. The
rewards will be greater than you think.
It's important for you to know what the impending college crisis
means to you. Write for a free booklet to HIGHER EDUCATION,
Box 36, Times Square Station, New York 36, New York.
I
*ttc
1 2,
^
Stif^
Sponsored as a public service
in co-operation with The Council for Financial Aid to Education
i\''
HIOHER BDUCATIOM
KEEP IT BRIGHT
SW-8
BOXOFFICE :: October 19, 1
L

I
I
MILWAUKEE
I
I
end
j
ported
I
!
From
j
I
I
j
I
:
ing
;
behest
1
Swatek
I Father's
I
Day
1
movletime"
I
j
1
cage
I
I
I
I
Several
. .
. . Roger
Theatre Attendance
Up in Minneapolis
MINNEAPOLIS—Patc Is the Hunter"
barely edged "Where Love Has Gone" in a
debut battle for honors position on this
week's Mill City list, posting a 150 count
at the Gopher while "Love" cleaned up at
the State to the tune of 140 per cent. "Of
Human Bondage" continued strong in a
second week at the Lyric with 130, total
attendance for the town's first runs was
generally up over last week.
(Average Is 100)
Campus, Suburban World—One Potato, Two
Potato (Cinema V), 2nd wk 100
Cooper— How the West Was Won (MGM-Cineroma),
83rd wk. 115
Gopher— Fotc h the Hunter (20th-Fox) 150
Lyric—Of Humon Bondage (MGM), 2nd wk 130
Mann—A Shot in the Dork (UA), 1 3th wk 90
Orpheum— Behold a Pole Horse (Col), 2nd wk 110
St. Louis Pork—That Man From Rio (Lopert) ...125
Stote—Where Love Has Gone (Poro) 1 40
World—The Visit (20th-Fox), 3rd wk 100
! Reissue of 'Quo Vadis' 150
'
At Milwaukee To\vne
— "Quo Vadis" did well
enough at the Towne Theatre to take first-
I place honors over all downtown houses,
with the neighborhood Times holding sec-
"
on "Cartouche. theatres re-
less than average returns for the
week.
Cinemo Mayfair, Southgate— Behold a Pale
I I,
Horse (Col), 2nd wk 90
Cinemo II—The Servant (Landou), 2nd wk 50
Palace—A Shot in the Dark (UA), 2nd wk 100
'Riverside— I'd Rather Be Rich (Univ), 2nd wk. 100
Strand—The Visit (20th-Fox) 100
Times—Cartouche (Embassy) 1 25
Towne— Quo Vadis (MGM), reissue 1 50
Warner—Station Six—Sahara (AA), 2nd wk 90
Fast 190 Omaha Start
For 'Mediterranean Holiday'
OMAHA—Another generally slow week
was recorded along the movie front and a
variety of sports events led by high school
and college football took its toll at the boxoffice.
"Mediterranean Holiday" got off to
a good start at the Cooper Theatre.
Admiral—Godlilio vs. the Thing (AlP) 90
Cooper—Mediterranean Holiday (Cont'l) 190
Indian Hills— It's o Mad. Mad, Mad, Mad World
(UA-Cinerama), 28th wk 150
Omaho—Becket (Para) , rerun 80
Orpheum— Behold o Pale Horse (Col) ... 90
State— White Wilderness (BV), reissue ... 90
jFree Movie Institutional
Copy in 4 Chicago Papers
Centrol Edition
CHICAGO—Gratis movie page ad space
is given regularly by the four Chicago
dailies for the display of institutional
;copy designed to sustain and hypo the
interest of Chicagoland moviegoers. Cur-
(Tent copy hails Hollywood's new season,
urging movie page readers "this fall see all
the great new movies."
The practice was initiated last spring
by Lambert Swatek, amusement advertismanager
of the Chicago Tribune, at the
of the Balaban & Katz press staff.
started with a campaign for
Day, proclaiming it Family Movie
and then continued throughout the
[summer months with "summertime is
copy.
By late June, the B&K publicists had
prevailed on the Chicago American, Chi-
Sun-Times and Chicago Daily News to
join the "summertime" promotion by using
similar institutional copy almost daily. Now
all four newspapers are saluting the new
season product and similar support is
I
anticipated over the holiday and winter.
jV^k, MARCUS THEATRES
MARCUS POWWOW— Executives and manafiers of Marcus Theatres cathcrcd
at the Pfister Hotel in Milwaukee for their annual showmanship and planning
conference. Shown at left, seated, are: Carl Konrad of Nenah, Wis., and Charles
Chittendon of Chippewa Falls, and at right: Tom Morgan of Ripon and Bill
Klug of Menomonie. Standing are Bud Koppelberger, Oshkosh; Don Perkins,
Beaver Dam; Ray Nichols, Cedarburg: Dave Barnhardt, Tomah; Dick Kite,
Charles Morrissey and Truman Schroeder, all of Milwaukee; Henry B. Toilette,
general manager, Neenah; Ben D. Marcus, head of the chain bearing his name;
Robert Klein, Joseph Strother, and Don Baier, Milwaukee; Don Nanstad, Richland
Center; Jerry Fischer, Oconomowoc; Robert Taylor, Manitowoc; Wayne
Berkley, Appleton, and Bud Owen, Green Bay.
OMAHA
n Hied Artists has closed its
branch operation
but manager Sol Francis will continue
as representative of the company at
the same quarters at 16th and Davenport
streets. Univeral Pictures also has quarters
. . .
in the same building Byron Hopkins,
who has theatres at
. . .
Glenwood, Iowa, and
Bellevue, Neb., has returned home after
major surgery Also home after an
operation is Mrs. Willis Warner, whose husband
has the Hilltop Drive-In at Fort
Dodge, Iowa . . . Max Laudtercamp, exhibitor
at Laurens. Iowa, took his daughter
to Iowa City for medical care.
.
. . . Charles
Ray Mellenberndt, owner of the Rapids
Theatre at Rock Rapids, Iowa, is contemplating
recarpeting and remodeling
Mathew Wuebben, exhibitor at Canton,
S.D., went to the hospital at Sioux Palls
last week for major smgery
Legg, owner of the Chief Drive-In at
Estherville, Iowa, is back home from California.
His wife managed the theatre while
he was away . The theatre at Clarkson,
a community
. .
operation, has been closed.
Art Sunde, owner of the Papio Theatre
at Papillion, left for Arkansas, where he has
a farm. Art will help harvest his crop of
bittersweet and attend the fair ... Ed
Cohen, Columbia salesman for this territory,
visited Elmer Larson, who has the
State Theatre at Lake Park. Iowa, and
attended a football game. Ed and Elmer
went to Harris, where they saw Larson's
son, a halfback on the Lake Park junior
high football team, do a good job in his
team's victory over Milford. Larson now
owns the theatre formerly the property of
Al Myrick.
Don Shane, chief barker of Variety Tent
16, said the Omaha unit has placed an order
for a Sunshine coach to get in the national
Leonard Lewis, exhibitor
boxscore . . . at Randolph, who suffered a heart
attack some months ago, is back on the job
and has been working at his duties as
Adrian Muetting, ex-
county surveyor . . .
hibitor at Pocahontas, Iowa, was not very
receptive to callers last week—he was putting
up storm windows . Blunt,
who has the Strand Theatre at Milford,
Iowa, has been swamped with demands for
combining soybeans with his self-propelled
combine.
Exhibitors on the Row included Orville
Muntz. Rock Port, Mo.: Earl Nancel. Bellevue:
Mr. and Mrs. Clarence Frasier, Havelock:
Art Sunde. Papillion: Howell Roberts,"
Wahoo, and S. J. Backer, Harlan,
Iowa.
Howard 'Hob' Hirz Dies;
Former Area Exhibitor
OMAHA—Funeral services were held for
"
Howard "Hob Hirz, 47, manager of the
Cass Theatre before it was destroyed by
fire and a past president of the Plattsmouth
city council.
Hirz was employed by the Army Engineers
in Omaha and suffered a heart attack
near Sioux City. Iowa, while aboard
the engineers' launch Sioux City on the
Missouri river.
Hirz was the son-in-law of Guy Griffin,
who owned the Cass Theatre and now operates
the Ritz in Plattsmouth. Hirz later
operated a bowling alley in Plattsmouth.
He was a member of the city council for a
number of years. His brother Bob is the
Warner Bros, representative for this territory
and a member of the Plattsmouth
board of education. Hirz's wife and daughter
also survive.
Knoxville Tower Renamed
The Lenox on Broadway
From Southeast Edition
KNOXVILLE, TENN.—The Lenox on
Broadway is the new name of the Tower
Theatre, which was closed by Simpson
Operating Co., owner of the property, September
9-22 for remodeling, then reopened
September 23.
Features of the remodeled interior are
new light fixtures, new drapes, a redesigned
concessions stand, general repairs
and repainting.
iBOXOFFICE :: October 19, 1964 NC-1

—
Other
. . Pat
!
1
MIL W A U KE E
Mew officers of the Better Films Council
presided at the meeting October 5 at
the Allis-Chalmors Co. The president is
Mrs. Raymond J. Pfeiffer: vice-president,
Mrs. Robert A. Hunholz; recording secretary,
Mrs. George Prentice: corresponding
secretary, Mrs. Leslie Diveley: treasurer,
Mrs. Gilbert C. Loeser: preview chairman,
Mrs. Oliver Martin, and preview secretary.
Mrs. Carl A. Meyer. The preview committee
compiled this list of movie ratings during
the summer:
FAMILY, Good—The Son of Captain Blood, Robinson
Crusoe on Mars, The Potsy, McHale's Navy, The
Raiders. Very Good— Rhino! The Moon-Spinners, Flipper's
New Adventure. Excellent—Thomosino, The
Unsinkable Molly Brown. Outstanding—How the West
Was Won.
ADULTS AND YOUNG PEOPLE, Very Good— Ride the
Wild Surf, Wild and Wonderful. Good—Gladiators
Seven, The Quick Gun, FBI Code 98, A Distant
Trumpet, I'd Rather Be Rich. Foir—Voyage to the
End of the Universe, Godzilla vs. the Thing.
ADULTS AND MATURE YOUNG PEOPLE, Outstanding
Becket. Excellent—Wuthering Heights, The World
of Henry Orient. Very Good—The Organizer, Murder
at the Gallop, The Chalk Gorden, Bedtime Story,
What a Way to Go!, The Pink Panther, Block Like
Me, The Seventh Dawn, The Deep Six, Woman of
Straw, Bridge on the River Kwai, Robin and the
Seven Hoods, Zulu, Rio Conchos. Good—Law of
the Lawless, For Those Who Think Young, My Son
the Hero, Stagecoach to Thunder Rock, High and
Low, Doctor in Distress, Bullet for a Bodmon, The
Killers, Hands of Orlac, Bikini Beach, 633 Squadron,
The Long Ships, Ensign Pulver, The NEW Interns.
Fair—Stop Train 349, Honeymoon Hotel, Gold for
the Coesors, Hallelujah the Hills, Walk a Tightrope.
ADULTS, Very Good— Night of the Iguana. Good
God's Little Acre, The Killers, 8'/2. The Carpetbaggers.
Fair— Mornie, Station Six—Sahara.
Val J. Wells, executive secretary, mayor's
motion picture commission, released the
following ratings, which offer an opportunity
for comparison with the Better
Film Council's evaluations:
GENERAL AUDIENCE—Apache Rifles, Ape Woman,
Blind Corner, Buddha, Devil's Trap, Earth Dies Screaming,
Finest Hours, Godzilla vs. the Thing, Handle
With Core, Invitation to a Gunfighter, Lili, Luck of
Ginger Coffey, Master Spy, Murder Ahoy, Night
Train to Pons, Ride the Wild Surf, Send Me No
Flowers. Topkapt, Two in a Sleeping Bag, Voyage
to the End of the Universe, Witchcraft, Your Cheating
Heort.
MATURE ENTERTAINMENT— Faces in the Dark, Fanny
Hill, Love— the Italian Way, Young Lovers.
ADULTS ONLY—The Outrage, Saturday Night Out,
Seduced and Abandoned, The Thrill Seekers.
Anthony Udvig Erickson, 66, died recently.
He was music supervisor for the Milwaukee
County school system. Erickson
was born in Norway, Mich., and came to
Milwaukee to study pipe organ, got a job
at South Mil-waukee's Grand Theatre, but
when talkies came in he was out of a job.
The following ten years he spent traveling
with numerous name bands.
Milwaukee's Jeffrey Hunter is in Spain
to play the role of a Mexican bandit in
the film's setting 25 miles from Madrid.
His parents, Mr. and Mrs. Henry McKinnies
of River Hills, took advantage of
the chance to see Spain and their son at
work, all in one trip. Hunter's wife and
children remained in California during his
seven weeks there.
Herman Renin, president of the American
Federation of Musicians, will speak
at a testimonial dinner here October 19
in honor of Volmer Dahlstrand, president
of Milwaukee musicians Local 8. Kenin has
not made a public appearance in Milwaukee
since he succeeded James C. Petrillo as
president in 1959. Dahlstrand has served
as Local 8 president for 30 years.
DES MOINES
With Tent 15 eagerly awaiting arrival of
the Sunshine coach in which members
will transport handicapped children to local
events, Des Moines Variety is on the
go. Crew members and past chairmen of
the women's division met last week at the
Commodore Hotel to map plans for operation
of the $9,000 vehicle.
I
And while we're in the "children's department,"
the A. H. Blank Zoo which will
be a reality because of the D. M. theatreman's
most recent philanthropic gesture,
brings back memories to many middleagers.
Blank donated $150,000 and got the
long-wanted project off the ground. Now
the kids are having neighborhood "shows,"
collections, etc., to raise the rest. These efforts
are coordinated for the most part
through KRNT's Bill Riley. Two of our
youngsters, together with their 7-9-yearold
buddies, have collected something like
200 old phone books, which by some magic
process, via local firemen and Goodwill, will
one day be tui-ned into a "Baby Elephant
House." kids have provided for the
i ! Is anyone old enough
$6,000 otter slide
to remember buying "Baby Mine," the
Iowa school children's "own beloved elephant"
of a generation ago?
That TV is not the only competitor is
evidenced in an announcement that the
Sutherland Theatre has changed its show
nights. The community-operated filmhouse
is dropping Friday night films and running
them on Thm-sday instead—to avoid conflict
with high school football games. The
Sutherland is in operation on Satui'day,
Sunday and Monday, also.
Mr. and Mrs. Marvin Buffington. assisted
by their children (Mickey, Kitty and Steveni,
have assumed managership of the
Wapello, Iowa, theatre, replacing Mr. and
Mrs. Kay Sulzberger . and Mary Halloran,
Buena Vista and Omaha, came over
for the Iowa State-Nebraska gridiron encounter.
Polk County exhibitors, please note: On
Wednesday i21i a political rally will be at
Tech High School auditorium in Des
Moines, televised by KDPS-TV. All Polk
County candidates for the state legisla-
tui'e will be there. Each will be allotted
two minutes for formal talks and the rest
of the 2',2-hour rally is to be given to questions
and answers. This is a SPLENDID
OPPORTUNITY TO SOUND OUT YOUR
POTENTIAL LEGISLATORS ON DAY-
LIGHT SAVINGS TIME. You must be in
the auditorium by 7:15 and there is no admission
charge.
Joyce Taylor returned to her desk at the
Paramount exchange on Columbus Day.
Mrs. Taylor is the former Joyce Brain, just
returned from her honeymoon. Best wishes
to the Charles Taylors, newlyweds.
MINNEAPOLIS
n crowd of some 200 persons—most or"
them not citizens of the township—
tm-ned out last week to ui'ge the Bloomington
city council to block plans for Ted
Mann's proposed Cinerama drive-in, now
becoming a somewhat embattled project.
The council heard arguments for and
against and voted to delay action for at
least two weeks. Mann declined to state
whether he had a franchise with Cinerama,
Inc.. and was accused of "misrepresenting
the facts" about the drive-in.
Residents of posh neighboring Edina, who
actually have no power over constructions
in Bloomington, are the most vocal objectors
to the theatre on the grounds that it is
a "traffic hazard" and would affect property
values.
. .
The Cooper Theatre has set November
20 as the local premiere date for "It's a
Mad, Mad, Mad, Mad World," with the
opening night a scholarship benefit sponsored
by the St. Louis Park Rotary Club,
The theatre's current feature, "How the
West Was Won," will by that time have
run 88 weeks, four weeks longer than the
previous Cinerama record holder, "Seven
Wonders of the World" Ted Mann's
Academy is
.
bracing itself for the November
10 debut of "My Fair Lady." The house
is currently marking time until the big I
event by running a festival of Disney "True
[
Life Adventure" features.
Bob McCashin, formerly of the Maco|
Lyric, is now managing Ben Berger's Dakota
Theatre in Grand Forks. The town's I
Wellworth-Fox house has been taken over I
by Mike Larkin, coming in from the Hollywood
in Sioux Falls, where he was assistant!
manager. Good luck and congratulations,!
fellows
The opening membership luncheon of the|
auxiliary to the Variety Club of the Northwest
featured a fashion show of filmy|
sleepwear modeled by Variety Club gals
Among the fair ladies participating were
Mrs. Ben Berger, Mrs. Augie Ratner, and,j
Mrs. Stanley Mack.
Rinzler, Poe and Frisch
Chair Cinema Lodge Even||
From Eastern Edition
NEW YORK—Samuel Rinzler has beerl
named honorary chairman, Seymour Poe oiii
20th Century-Pox will be chairman ancj
Emanuel Frisch cochairman of the 25tl|j
anniversary luncheon of New York'n
Cinema Lodge of B'nai B'rith, to be hel(
December 1 at the Hotel Americana, ac
cording to Leonard Rubin, lodge presidentji
NC-2 BOXOFFICE October 19, 196|

step throuit. "The T Sre
a
happens!
.ja**-
:-,>',.'.
V«V.«!»«Kv^^ .^KX^\>S^^^^'^^'='"^^
^\-!:,-vo»s.\'*.
ACT YOUR yi/?iejilcaM, jai ^niennationaL
MILWAUKEE
Ed Gavin
212 West Wisconsin Ave.
Milwaukee 3, Wisconsin
BRoadway 3-6285
OMAHA
Meyer L. Stern
1508 Davenport Street
Omaha, Nebraska
342-1161
MINNEAPOLIS
1000 Currle Ave., North
Room 3, Suite B
Minneapolis 3, Minnesota
Phone: 333-8233
Branch Manager: Hy Chopman

.
They needed the
largest projector ever
designed and built . .
Naturally they came to CENTURY!
Cinerama - KLM Royal Dutch Airlines, 360 degree
Spacearium Theatre, Transportation & Travel Pavilion,
New York World's Fair
•TRIP TO THE MOON" CINERAMA - KLM THEATRE
TRANSPORTATION & TRAVEL BLDG. NEW YORK WORLD'S FAIR
You can be certain that the experience
gained by CENTURY from the design
and production of special projection and
sound reproducing equipment such as
Cinerama, Cinemiracle, Horizontal Vistavision
etc. accounts for CENTURY'S
World leadership in the production of
standard 35mm and 70-35mm projectors
and sound equipment. CENTURY is the
only American firm manufacturing professional
70-35mm projection and sound
reproducing equipment.
African Pavilion
Better Living Exhibit
Chrysler Exhibit
Cinerama American
Journey; Federal
Building
Some additional CENTURY
World's Fair installations:
Johnson's Wax
Mormon Pavilion
Navy-Marine Corps
Cine Globe Theatre;
Travel &
Transportation BIdg.
Texas Pavilion
i
CENTURY STANDARD
35mm PROJECTOR
AMERICAN-MADE PRODUCTS ARE BETTER
SOLD
BY
See your Century dealer or write
CENTURY PROJECTOR CORPORATION
Quality Theatre Supply Co.
1515 Davenport St.
Omaha. Nebraska
NEW YORK 19, N. Y.
Oes Moines Theatre Supply Co
1121 High St.
Des Moines 9, lowo
Harry Melcher Enterprises
3238 West Fond Du Lac Ave.
Milwaukee 10, Wisconsin
Minneapolis Theatre Supply Co
51 Glenwood Ave.
Minneapolis 3, Minnesota
NC-4 BOXOFFICE :: October 19, 196

. . The
. . Judd
. . Harold
. . The
'Potato' Is High 300
Cleveland Week
|3rd
CLEVELAND — Boxoffice
percentages
which have been soaring in this city for the
past several weeks took a sudden dip. Only
the art houses got over the 100 mark.
Regular runs were decidedly irregular.
(Averoge Is 100)
Allen— Fote Is the Hunter (20th-Fox) 85
Colony—Becket (Para), 15th wk 120
Continentol—One Potato, Two Potato {Cinema V),
3rd wk 300
Heights, Westwood—Seduced ond Abandoned
(Confl), 2nd wk 155
H[ppodromc— Foil Safe (Col) 90
jiace—Womon of Strow (UAl 80
iiate— Quo Vodis IMGM), reissue, 2nd wk 90
Tink Panther' 14th Week
275 at Cincinnati Times
CINCINNATI—Sporting events and live
attractions took the cream off the attendance
records at first-run theatres during
the week. "Pink Panther." in its 14th week
at the Times, drew well: reissued "So Dear
to My Heart" at the Keith and "Lili" at
the Grand held the second spots in the
varied bill.
Albee—The Secret Invasion (UA), 2nd wk 90
Capitol—Of hlumon Bondage (MGM), 3rd wk 75
Esquire—The African Lion (BV), reissue 100
Grand— Lili (MGM), reissue 125
Guild—Mofioso (Zenith), 2nd wk 100
Hyde Pork—The Prize (MGM), rerun 90
International 70— Four Doys in November (UA) .... 80
Keith— So Deor to My Heart (BV), reissue 125
Times—The Pink Ponther (UA), 14th wk 275
Twin Dnve-ln—The fforrible Dr. Hitchcock (SR);
The Awful Dr. Orlof (SR) 100
Valley— Fate Is the Hunter (20th-Fox) 100
Lively 225 Eighth Week
For "Shot in the Dark'
DETROIT — "A Shot in the Dark" is
running well ahead of other first-run reports,
putting the Mercury again in first
place, after eight weeks of the run. The
next place went to the Trans-Lux Krim
with the holdover of "The Night of the
Iguana," while the Fox led the first-run
reports with the second week of "Lorna."
Adams—The Unsinkoble Molly Brown (MGM),
1 3th wk
1 00
Fox— Lorna (SR); What's Up Front (Fairway),
2nd wk
1 20
Grand Circus—Yesterday, Today ond Tomorrow
(Embassy), 5th wk 115
Modison—Behold a Pole Horse (Col) . . . .Not Available
Mercury—A Shot in the Dork (UA), 8th wk 225
Michigan—The Caddy (Para); You're Never Too
Young (Para), reissues Not Available
Palms—Quo Vodis (MGM), reissue ....Not Available
Trons-Lux Knm—The Night of the Iguana (MGM),
8th wk
1 25
Dick Cosby Now Leasing
Updated Elwood Theatre
From Central Edition
ELWOOD. IND. — Seven-day-a-week
operations are to start this month at the
Royal Princess, the former State Theatre.
The Piincess has been on a weekend
schedule since mid-September after being
reopened by the new lessee, Dick Cosby of
Fairmount.
Cosby, who remodeled the theatre and renamed
it prior to reopening, promised Elwood
residents he would offer top-rate
entertainment in a clean, orderly theatre of
which the community can be proud.
THE BIG COMBINATIONS
COME FROM
Allied Film Exchange Imperial Pictures
1026 Fox Buildfnt
D.tT»lf, Mkk.
2108 Poyno Ay*.
CI«v«lond, Ohto.
CLEVELAND
Wariety Tent 6 now has Its tickets on the
market for the charity premiere of
"My Pair Lady" it is sponsoring in the
Colony Theatre November 11. The prices
are scaled from $5 to $10 with all checks
to be made to Ohio Boys Town for tax deductible
purposes and all crew members
have tickets for sale. Variety plans to make
it the biggest premiere Cleveland has had
for a long time. James Green, promotion
manager for Columbia Records, is peddling
albums and individual records all from "My
Pair Lady"—from the soundtrack. They
include albums in Italian. Spanish and
Greek. The Percy Faith album is only instrumental,
and the Andy William album
is vocal. Sammy Kaye has the dance
album and for jazz lovers Andre Previn ha.s
cut an album.
The constitution of Variety International
sets the period for the holding of annual
elections as between October 1 and November
15. Cleveland Tent 6 has decided
on October 28 as the date and the affair
will start off with a free dinner at the
Somerset motel at 7:00 p.m. After the dinner
the general meeting will be called to
order and the nominating committee will
present the slate for the ensuing year . . .
Shirley Hoffman of Associated Theatres
returned ten days ago from a one-month
trip to Europe and the Near East. France.
Switzerland. Italy and Israel. The time of
the trip coincided with the High Holy
Days. Rosh Hashonah and Yom Kippm-. The
tourists were almost left speechless by the
progress made in the new-old Holy Land.
. . .
Ground was broken recently within the
Severance complex for building of a 1.000-
seat theatre, to be leased from the Severance
owners. Details later, when we get
them ...CD. Clark, manager of the Howland
Drive-In at Niles, was vacationing in
Florida . twin indoor theatres of the
Redstone chain in Toledo are nearing completion
The Armstrong circuit is remodeling
its Valentine Theatre at Defiance.
Rhoda Koret, formerly with Academy
Film Service and more recently with the
Cleveland Playhouse, went to Israel this
summer to visit her parents. Her father's
health was giving the family concern as
Rhoda reported on her return. On September
30 he died in Kadima, a village in
Israel. He was 83, a cantor at the old
Taylor Road Temple for 40 years prior to
his retirement in 1958. Surviving are his
wife, son Jacob, a physician in Kadima:
son Sanford, and five daughters. Services
were held in Jerusalem October 1.
. . .
.
Dick Dowdell, booker in the Film building,
has joined United Ai-tists as booker
Jean Roe, receptionist-secretary at Associated
Theatres, is spending a vacation in
Florida Spiegle Is marketing
several pictures, including Nightmare in the
Sun and Girl Hunters . Vogue Theatre
will offer an occasional first-run pictm-e,
beginning this week with "The Three
Penny Opera."
Evelyn Abazia, secretary to Jack Sogg at
MGM, has returned from a week's vacation
in Cincinnati, and wearing a very becoming
new hairdo . . . MGM booker Gerry
Kerner and wife Frances are spending the
week in New York, but missing the windup
of the World's Fair . Henderson,
branch manager at Paramount, is attending
an eastern sales meeting this week at
Boston. His daughter, Mrs. Gordon DlUe,
Is recovering nicely from an Illness and
surgery.
MGM is celebrating Its 40th anniversary
here with a drive starting October 30 and
ending March 18, 1965. The local office Is
enthusia.stlcally decorated with banners
and pennants. They want to .send the message
to all exhibitor friends that they welcome
all the help such friends can give.
Two New Thealres
Soon in Michigan
DETROIT—Plans for two new Michigan
theatres were made public this week.
At Mount Pleasant. Russell Chipman
broke ground for construction of a new
drive-in, to be called the Mount Pleasant,
of about 500 car capacity. Chipman is the
operator of drive-ins at Greenville and
Ionia, and of hardtops at Belding, Saranac
and Lake view.
The opening is tentatively scheduled for
March, with film buying and booking to be
handled by John Dembek.
W. C. Shafer of the Wayne Amusement
Co., operating drive-ins and hardtops on
the west side, announced Le Parisien will
be constructed on the site of the recently
demolished Shafer Theatre as the only
conventional theatre in Garden City at a
cost .of $400,000. The house, planned for a
second-run operation, is to be booked by
Cooperative Theatres of Michigan and
have parking for 500 cars.
rJ^fc^-*
for
ompt
And Servi ice
The
BOILERS
**• tV. ,"'»••

. .
1'
DETROIT
Tames Stallinsrs. who was in business with
his father Jake Stagings, owner of the
Midwest Theatre Supply in Cincinnati for
many years, is joining the Detroit sales
staff of National Theatre Supply. He has
recently been manager of the drive-in circuit
operated by his father in the Cincinnati
area . . . Irving Belinsky's old Film
Drug Store space is being reopened as a
cocktail lounge ... Ed Susse, MGM manager,
whom we met at the TOA conven-
. . .
tion in Chicago, has been vacationing
Booker Charles Burns reports the start
of the MGM 40th anniversary sales drive
Frank Spangle, of the Delux Theatre,
. . .
Utica, was down to visit John Dembek,
feeling fine after prolonged hospitaliza-
MGM's "The Unsinkable Molly Brown"
is moving out of the Adams Theatre, still
doing big business after a 15-week run
and earning a place among the alltime
longruns of Detroit. Closing was necessary
with the big Variety Club premiere of
"Mary Poppins," with star Julie Andi-ews
coming to town for personal appearances.
. . .
Edward McCauley, manager at National
Film Service, has become a father for
the seventh time. He aims to catch up
with his old buddy from Warner, Frank
Jones, now the manager for Buena Vista
George Kaiser of National Film is
oiling his rifle to go deer hunting, working
out of his cabin at West Branch.
tion.
Marvin Krass, formerly associated with
his father in the operation of the circuit
here and now a resident of Pittsbm-gh,
has been promoted to vice-president of
the National Avis Rent-A-Car Service .
Jack Krass's granddaughter Carole, daughter
of Ted, is having a Sweet-16 party for
some 60 youngsters. Jack says there's
nothijig yet to the rumors that they're
taking over another theatre but he's "open
to a proposition." Mrs. Mae Krass feels
lonesome without a theatre to run as Jack
concentrates at the Main, his headquarters.
Harry Koons, manager of the Ti-ans-Lux
Krim, has been the victim of a seasonal
cold . . . Congratulations to Joseph P.
Uvick, Flint exhibitor and Grosse Pointe
judge, and Mrs. Uvick, upon their
wedding anniversary . . Harry R. Berns,
.
49th
veteran projectionist, is moving to Van
Nuys. Calif., to go into the electronics
Max
business with his brothers there . . .
Kolin was a Friday night dinner guest at
the Bagel.
Herman Cohen and Bill Brown have
closed a deal with Rube Jackter, vice-president
and sales manager of Columbia Pictui-es,
to have the midwest premiere of
Charles Schneer's "Fiist Men IN the Moon"
at their 5,000-seat Fox Theatre here November
20. The fUm is in color and Dynamation.
Service Ports Repairs
DETROIT POPCORN CO.
READY-TO-EAT POPPED CORN
Corn - Seasoning - Baxes - Salt
UISTRIBUTORS OF CRTrORS' POPCORN HACHINBS
5633 Grand River Ave. Phone TYIer 4-6912
Detroit 8, Mich. Nighfs-UN 3-1468
National Carbon is the hot one in the
Nightingale Club Bowling League, with
averages coming back to normal—somewhat.
John Ondejko is sufficiently recovered
from his illness to be able to bowl
again, secretary Bill Bradley reports. Carl
Mingione, one of the real veterans and a
fine competitor as his scores showed for
years, is leaving the league to general regret.
Don Lewis is rumored to be planning
a comeback—and there's still a vacant spot
for a man on the National Theatre Supply
team. The standings are:
Teom W L Teom W L
No». Carbon 8 Altec 4 4
NTS 6 2 TEC 2 6
Local 199 6 2 Galaxy 1 7
Armstrong 4 4 Ark Lanes 1 7
High scorers were: Nick Forest, 216, 544:
Ed Waddell, 539: Jack Colwell, 538: John
Ondejko, 532: Roy Thompson, 530: Maurice
Beers, 519: and T. Kowalski, 518.
Producer Herman Cohen will attend the
Allied States convention in Detroit as a
special guest. He has the unique position
of not only attending as a producer from
Hollywood but also as an exhibitor owning
the largest theatre in Detroit, the 5,000-
seat Fox Theatre, where he is planning a
gala evening for the entire convention Tuesday
120).
CINCINNATI
Dhil Fox, Columbia manager, while in
New York on business attended the
national dinner of the entertainment industry
honoring Leo Jaffe, executive vicepresident
of Columbia Pictures. Jaffe was
inducted as a fellow of Brandeis University
in acknowledgment of his support of
the arts at Brandeis and for his numerous
other philanthrophic activities.
Also away during the week was William
A. Meier, Paramount manager, who went
to Boston for a company sales meeting . . .
Murray Baker, division manager for Continental
Distributing, worked in Cleveland
. . . Fred Herkowitz, RKO advertising and
publicity director; Marty Perlberg, assistant
to Matthew Polon, RKO vice-president,
and Joe Alexander, RKO district
manager, inspected company theatres in
Columbus, Dayton and Cincinnati.
In the early hectic days of the motion
picture business in Cincinnati, there were
many colorful figui'es but none more prominent
or more resouixeful than Kathryn
Hennegan Waldron, who died October 4
at 82. Mrs. Waldron and her first husband,
Joseph K. Hennegan, founded and operated
many theatres, including the Lubin in this
city and the Nimo in Newport, Ky. Mrs.
Waldron was the fii'st theatre organist in
Cincinnati, performing at the Lubin. She
also was the voice of the silent picture
stars, speaking the lines behind the screen
in early attempts at sound pictm'es.
Indications are that the "back to the
movies" trend, which gathered momentum
dm-ing the summer months, is continuing
into the fall season. While October is a
transition month, during which attendance
normally slows down, this season so far
shows the attendance average in first-run
houses to be much higher compared with
the like period during the past several
years. New products coming in are being
promoted with zeal and the efforts are
being reflected in increased attendance in
most first-run theatres.
Joe Solomon of Fanfare Pictui'es was
here to confer with Jay Goldberg, JMG
Film Co. head, concerning "Devil Doll"
which opens at the Twin Drive-In and
other area houses November 10. JMG Film
is the distributor for the film in the Cincinnati
and Indianapolis areas.
Among Filmrow visitors were Guy
Greathouse, Aurora, Ind.: Kentuckians Mr.
and Mrs. Fred Mays, Dry Ridge: Bob Moran,
Mount Olivet: Ohioans Walley Allen,
Springfield: Charles Williams, Oxford;
Harry Wheeler, Galipolis: William Queen,
Jack Needham, Columbus; Harley Bennett,
Circleville: Jim Herb and his son Phillip,
Franklin.
Hollywood is missing a bet in not latching
on to Anna Bell Ward Olsen, Somerset, ]
Ky., exhibitor, for a script writer. In a.)
note last week, Mrs. Olsen described the
experiences endm-ed by family members in
one of the recent hurricanes in Florida that
for vividness and dramatic impact would
make a taut sequence for a film. Mrs.
Olsen holds the national distinction of
being the only woman operating as an exhibitor
continuously during the past 50
years.
New faces in the film colony include
Louise Combs, secretary to MGM exploiter,
Mike Beinner, and Patricia Herbert, Warner
receptionist . . . H. Russell Gaus, MGM
manager, is vacationing for several weeks
in the south . . . Also away are Frank
Schreiber, sales, and David Schreiber.J
shipper, both of Universal Pictures.
COLUMBUS
T oew's Ohio will present the closed-circuit I
telecast of the Joey Giardello-Rubin I
Carter middleweight championship bout|
from Las Vegas Friday (23J.
Ken Prickett, executive secretary of the I
Independent Theatre Owners of Ohio, andl
Mrs. Prickett have returned from a vaca-l
tion in Jamaica. He reports that the Bingj
Crosby pro-am golf tourney will be heldl
late in January at the Half Moon and|
Tryall courses in Jamaica. Prickett wasi
guest at a Kiwanis Club luncheon at Kingston.
He will be a speaker at the National!
Allied convention opening Monday ( 19) in
Detroit. Prickett will discuss 16mm and
35mm competition in schools and col-j
leges and will report on CATV in Ohio. Hq
reported that the Steubenville city cou
tabled an ordinance which would give
CATV franchise to a group of promoter|
from State College, Pa.
Mary Jose, theatre editor of the ColumJ
bus Star, and James McCafferty, assistanj
theatre editor of the Columbus Dispatc
attended the press premiere of Warnej
Bros.' "Cheyenne Autumn" in Wyoming.
William Knepper, dii-ector of the Under!
ground Parking Commission, announce^
that the 1,200-car underground garage a)\
the State House will be open 24 hours
day, seven days a week starting NovemJ
ber 16, and be open to all. The hUgH
facility has one entrance and exit ramp i
State street opposite the RKO Grand an
within a few steps of Loew's Ohio and tb
Hartman legitimate theatre.
ME-2 BOXOFFICE :: October 19, 186;]

step through "The '!'^^l^^;^^r.r
: ...and you are m the FUTURE
beloreit
a happens! .
>.n
i
AiW:
** '< ^r^.
V^WsN^KJ .*^\>S^-^^^^^'^''^
i^VS^Ni^S-VV.
gfe-giSg^^JSg^^Jl
/tte/mcitio/zaL
exchange
DETROIT
Jack
Zide
1026 Fox Building
Detroit 1, Michigan
woodward 2-7777
CLEVELAND
Bill
Kohagen
2108 Poyne Avenue
Cleveland 14, Ohio
MAin 1-9376
CINCINNATI
Harold
Rullmon
1634 Central Parkwoy
Cincinnati 10, Ohio
621-6443

.
They needed the
largest projector ever
designed and built . .
Naturally they came to CENTURY!
Cinerama - KLM Royal Dutch Airlines, 360 degree
Spacearium Theatre, Transportation & Travel Pavilion,
^ew York World's Fair
•TRIP TO THE MOON" CINERAMA - KLM THEATRE
TRANSPORTATION & TRAVEL BLDG NEW YORK WORLD'S FAIR
You can be certain that the experience
gained by CENTURY from the design
and production of special projection and
sound reproducing equipment such as
Cinerama, Cinemiracle, Horizontal Vistavision
etc. accounts for CENTURY'S
World leadership in the production of
standard 35mm and 70-35mm projectors
and sound equipment. CENTURY is the
only American firm manufacturing professional
70-35mm projection and sound
reproducing equipment.
African Pavilion
Better Living Exiiibit
Ciirysler Exhibit
Cinerama American
Journey: Federal
Building
Some additional CENTURY
World's Fair installations:
SOLD
BY
Jones Proiector Co.
2727 Sixth St.,
Cuyahoga Falls, Ohio
Charleston Theatre Supply
506 Lee Street
Charleston 21, West Virginia
AMERICAN-MADE PRODUCTS ARE BETTER
||«|a|aMl||^M|||||[|IMI|||«|^^
See your Century dealer or write
CENTURY PROJECTOR CORPORATION
NEW YORK 19, N. Y.
Theatre Equipment Co.
2211 Cass Avenue
Detroit 1, Michigan
Theatre Equipment Co.
1206 Cherry Street
Toledo 4, Ohio
Hadden Theatre Supply Co.
1909 Emerson Ave., (Box 4151)
Louisville, Kentucky 40204
Ohio Theatre Supply Co.
2108 Payne Avenue
Cleveland 14, Ohio
ME-4
BOXOFFICE :: October 19, 64

I
. M.
—
—
—
——
—
—
'President' 175 Top
Grosser in Boston
BOSTON—The holiday brought uicioased
business to the Boston theatres. Cold
weather helped also, but legit competition
increased, with four shows in town. "Kisses
for My President," the COMPO-TONEsponsored
release from Warner Bros.,
opened high above average at the Paramount
and in 75 situations around New
England. "Pour Days in November" opened
Friday
1 9 1 at the Gary and is soaring way
above average. "Girl With Green Eyes" was
145 at the Cinema, Kenmore Square. "Cartouche"
opened with a strong 155 at the
Paris Cinema. The Music Hall suspended
films October 13-18 for Antonio and the
Ballets de Madrid, with $65,000 advance,
which opened Tuesday il3i for seven performances,
being produced by Ben Sack,
president of Sack Theatres. The Music
Hall will return to screen fare Wednesday
(211 with Embassy's "Where Love Has
Gtone."
(Averoge Is 100)
^sto^ That Mon From Rio (Lopert), 2nd wk. ]40
Beacon HiM One Pototo, Two Pototo {Cinema V),
2nd wk 1 30
Boston— Circus World (Bronston-Cineromo), 1 6th wk. 125
lopri Lorno (SR , 1 6th wk
1
1 25
linemo, Kenmore Square Girl With Green Eyes
(Lopert) 145
Exeter— Motioso (Zenith), 9th wk
3orv—
130
Four Doys in November !UA) 200
(Aoyf lower Woman of Strow (UA); Phaedra
(Lopert), 2nd wk 120
Memorial Island of the Blue Dolphins
(Univ); McHole's Navy (Univ), reruns 120
Music Holl Antonio and the Ballets de Madrid
stoge show.
Drpheum Fote Is the Hunter (20th-Fox), 2nd
'oromount— Kisses for My President (WB);
wk. 140
Reody for the People (Vv'B)
1 75
Park Squore Cinema Seduced and Abandoned
(Conf !), 9th wk 115
"oris Cinema Cartouche (Embassy) 155
Saxon The Visit (20th-Fox), 3rd wk 150
west End Cinema The Organizer (Cont'l);
Saturday Night and Sunday Morning
vCont'l), reruns
, ] 20
So Dear to My Heart' 130
As Reissue in Hartford
HARTFORD—Buena Vista sold the ressue
of "So Dear to My Heart" away from
downtown Hartford for its Connecticut preniere,
slotting the attraction into the Shulman
Webster.
Mlyn, Meadows Dnve-in Godzilla vs. the
Thing (AlP); Voyage to the End of the Universe
(AlP) 80
^rt Cinema The Condidote (Atlantic) 125
Jumside Behold o Pale Horse (Col), 3rd wk. ..100
ineromo— It's a Mod, Mod, Mad, Mod World
(UA-Cinerama), 35th wk 65
""ine Webb Becket (Para), 2nd wk 120
Loew's, Hartford Drive-ln Diary of a
Bachelor (Alp); Under Age (AlP) 90
The Servant (Landau), 4th wk 90
iivoli
>trond—The Visit (20th-Fox), The Third Secret
(20th-Fox), 2nd wk
Webster So Dear to My Heort (BV), The
65
Mirocle Worker (UA), reissues 1 30
The World of
Henry Orient'
ffigh 145 in New Haven
NEW HAVEN—In a rather unusual suc-
:ession of bookings, the Bailey Theatres'
le luxe Whalley followed its six-week run
)f UA's "A Shot in the Dark," starring
?eter Sellers, with another Sellers comedy.
The World of Henry Orient," the initial
ieven-day frame ringing up a hefty 145,
—
"I^Brigodoon (MGM); An American in Paris
wGM), reissues 80
.mcoln Seduced and Abandoned (Cont'l) 135
oews College, Bowl Dnve-ln Fate Is the
Hunter (20th-Fox); vorious cofeatures 90
aromount— Codiillo vs. the Thing (AlP); Voyage
to the End of the Universe (AlP)
W
80
Cinemart— So Dear to My Heart (BV) 115
WRoger Sherman
—Of Human Bondage (MGM) . 105
'vnalley—The World of Henry Orient (UA) 145
Albert Pickus Planning
Stratford Shop Center
BRIDGEPORT, CONN. - Albert M.
Pickus, owner of the Stratford Theatre and
former president of Theatre Owners of
America, has announced plans to construct
a shopping center in the Stratford downtown
area. The project is expected to cost
around $200,000,
Ground breaking will take place as soon
as specifications and plans are prepared.
Pickus hopes the center will be ready for
occupancy in the early spring.
The shopping area is to have 11 stores in
a colonial designed building, the second
floor in the center section of the structure
to be available for professional offices.
Cooperating with Pickus on the project
will be the Stratford branch of the Bridgeport
City Trust Co.
No More Free Shows
At Ben Sack Houses
BOSTON—Offering free admission to
see "Los Tarantos" for two days at his
Gary Theatre, "didn't help a bit," Ben
Sack, president of Sack Theatres, operating
five houses in Boston, reported, and
there will be no more free pictui-es.
After summing up the results of his unprecedented
offer of two days of free showings
of "Los Tarantos," in an effort to
create business, he said, "we found we
were right back where we started."
Sack ran advertisements in all Boston
newspapers quoting the critics and rave
reviews for the picture, to which, the ads
said, "the public here has failed to respond
to this magnificent motion picture."
After tabulating results of the two free
days, Monday and Tuesday, October 5, 6,
in the move to boost business for the film,
which he said "was the worst picture financially
I ever played, Sack reported:
"
"We had 1,100 on Monday and 2,119 on
Tuesday for nothing, and one man came up
to the boxoffice and asked for $1.80, the
admission price when admission is charged,
for his time in seeing the pictui'e."
He said the theatre had as many customers
in on the first free day as paid admissions
in the first week's run of "Los
Tarantos." When the theatre went back
to charging admission on Wednesday and
Thursday, October 7 and 8, he said, "there
was only a trickle of business."
"Throwing open the doors free for two
days didn't help a bit," he declared.
Advertisements in all Boston newspapers
to the public said: "Despite some of the
finest reviews with which a motion picture
has been acclaimed in New York and Boston,
the public here has failed to respond
to this magnificent motion picture. So,
we are throwing up our hands and throwing
open our doors so that you, the public,
may see for yourselves that 76 motion picture
critics writing for national publications
and major city newspapers can't all
be wrong. We ask only as a condition for
admission that you tell your friends and
relatives about your reaction to 'Los Tarantos'
after you have seen it."
Two-Color Cartoons Policy
TORRINGTON. CONN.—The Lockwood
& Gordon Sky-Vue Drive-In has a policy
of including two color cartoons on every
program.
New General Cinema
For Saugus, Mass.
SAUGUS. MASS.- A ix'rmit to build a
large indoor motion picture theatre here
has been granted to Milton G. Green of the
New England Shopping Center by the Saugus
board of selectmen. The unanimous decision
came after Green and Melvin R.
Wintman, executive vice-president of General
Cinema Co., which will operate the
theatre, addressed the board.
The Saugus theatre, to be built at the
rear of the New England Shopping Center.
will have 1,100 seats and is to offer patrons
ample free parking facilities. Family pictures
are to be featured, Wintman told the
selectmen. He estimated cost of the new
theatre at around $250,000.
Second San Diego Theatre
Started by Boston L&G
BOSTON—Roger Lockwood of Lockwood
& Gordon Enterprises, headquartered here,
reported the start of construction on a
1,000-seat, de luxe, all-purpose theatre
next to the May Co. in San Diego, Calif.,
at the Mission Valley Shopping Center.
Completion of the new theatre project
is expected early in January 1965, Lockwood
said, and it will be called Mission
Valley Theatre.
The contractor is the R. E. Hazard Co.
The new theatre will incorporate the latest
equipment featui'es and a unique outdoor
patio waiting area built around a reflecting
pool. Unlimited free parking will be
available. Lockwood & Gordon Enterprises
of Boston also built the Cinerama Theatre
in San Diego.
To Honor Shelley Winters
HARTFORD—Actress Shelley Wmters
will receive an award from Ararat Chapter,
B'nai B'rith of Hartford, at an October
21 luncheon in the Capitol ballroom of
the Statler Hilton.
Moses Weller Dies
NEW HAVEN—Moses Weller, 78. retired
Shubert Theatre electrician, died at
the Grace-New Haven community hospital
after suffering a heart attack at his
home.
IJOXOFTICE October 19, 1964 NE-1

. . Two
I
the
!
HARTFORD
H M. Schuman. president of the Park
Street Investment Co., owners of the
Central. West Hartford, and Lyric, Hartford,
and his wife Carla have returned from
an extended tour of Europe and the Soviet
Union . more small-town Connecticut
situations—the Rialto, Windsor Locks,
and Abbey, Southington—have resumed
operations. Theatres, owned by Windsor
Locks Rialto Corp. and Southington Colonial
Corp., respectively, are running shows
Fridays through Sundays.
Allen M. VVidem, Hartford Times amusements
editor, addressed a Capitol City Kiwanis
Club luncheon at the Shoreham Hotel.
The speaker was introduced by Alfred
Alperin. Hartford resident manager for
Smith Management Co.
The Perakos circuit concluded a
highly successful month's-long Tuesday
night promotion at the Plainville Drivein,
awarding a 1965 Ford to a lucky
ticket-holder. The plan, devised by Peter
G. Perakos jr., circuit office manager, called
V-^ MoPEKNjmTRE
mERS' DIRECTORY
c^KEFERENCESUWli
LET'S SWAP
My Beautiful S-lhiit Apt. Motel on
Ponipano Beach, Fla. Best Location
on the Gold Coast. For Your Theatre
in New England—Write Jamaica
Run. 3204 N.E. 9th Street, Pompano
Beach, Fla.
for admitting free drivers of all Ford cars
remainder of passengers in the same
vehicle were charged regular admission!
on Tuesdays, designated as Ford Night. A
New Britain dealer provided the car in return
for extensive Perakos promotion.
Retiring West Hartford Chamber of
Commerce president John F. Robinson told
a chamber luncheon that the central business
district of that growing Hartford suburb
suffers from a "woeful lack" of parking.
The Schuman Central is in the central
district . . . Associates gathered to
toast Tom Gannon, assistant manager.
American Theatre Corp.'s Capitol, New
London, on his 65th birthday . . . Hartford
visitors: Ernie Emerling and Russ Grant,
Loew's Theatres, New York.
Shades of the Satui'day matinee serial
days! WHCT-TV, the first pay TV overthe-air
experiment, has started Saturday
and Sunday afternoon showings i50 cents
charge per screening! of "Roar of the Iron
Horse." A different sequence is shown each
weekend.
Giardello-Carter Fight
Signed for WHCT-TV
HARTFORD—WHCT-TV (Channel 18),
the first U.S. over-the-air subscription TV
experiment, has signed to carry the world
m.iddleweight championship bout between
Joey Giardello and challenger Rubin "Hurricane"
Carter from Las Vegas Friday (23).
John H. Pinto, RKO General Phonevision
Co., said that WHCT-TV has acquired
rights for
the limited home exhibition
from Telescript, Inc., which will also
channel the "live" broadcast to motion picture
theatres throughout the country. lAs
of last week, no Hartford theatre had been
contracted.!
Hartford TV subscribers may see the
fight for $2.50 per home.
EW HAVEN
Tames M. Totman, Stanley Warner New
England zone manager, has announced
the promotion of Harry Corlew from managership
of the Warner, Lynn. Mass., to
supervision of the Garde, New London,
Conn., and the retui-n of Ray Saulnier to
the circuit as Corlew's Lynn replacement.
Normand Chasse has been named acting
manager of the de luxe Cinemart, Hamden,
succeeding William Elder, who has left
the circuit.
Franklin E. Ferguson, general manager
of the Bailey suburban circuit, booked a
"live" attraction October 12 at the firstrun
WhaUey. New Haven, presenting the
New York Children's Theatre's "Looking
Glass Revue." All seats sold for $1.50 . . .
Lee Rosenberg, formerly on the projection
staff of Loew's Poli-New England Theatres
here, is now working for the city of New
Haven.
BOSTON
Diehard Cardinal Gushing has selected
"Mary Poppins," to be shown at the
Gary Theatre starting Thursday (22), for
the celebration of his 25 years in the
bishopric and for fund raising for the Cardinal
Cushing Charity Fund. Julie Andrews,
star of "Mary Poppins," will come to Boston
and appear on stage at the New England
premiere. Tickets for the premiere will
be scaled at $100 in the orchestra and
mezzanine and $50 each in the balcony,
providing a gross of $108,000 for the 1,-
277-seat house, representing the highest
gross in the history of the motion picture
business in Boston. Mayor John F. Collin.s
has designated the week of October 19 a.s
"Mary Poppins" Week in Boston. All tickets
to the Cardinal's premiere celebration were
sold within a week after delivery of the I
tickets. All proceeds are donated to the I
Cardinal Cushing fund which distributes
funds among all denominations on a nonsectarian
basis. An odd quirk to the Julir
Andrews appearance on stage at the Gary
as the star of the Walt Disney musical.
"Mary Poppins," is that around the coiner
from the Gary, in another Sack thratre,
the Saxon, "My Fair Lady," in which
Julie Andrews scored her greatest success
on the stage, will be playing on film.
A new television station, which will carry
motion pictures, made its debut Monday

step through "The Time Porta
and you are in the FUTURE
^ •
^
before It
^^ happens! .
^4^
ue **
V^V*KV»J .^XV\XSVV»XP^V=^"^^
^VCVCi»S.\>^
P
JTACT YOUR JimanlaarL, ^niennationaL exchange
u^^^9j
46 Church Street
Boston, Mouaehusetts
Phone: Liberty 2-0677 or 78
Branch Manager: Harvey Appell

They needed the
largest projector ever
designed and built...
Naturally they came to CENTURY!
Cinerama - KLM Royal Dutch Airlines, 360 degree
Spacearium Theatre, Transportation & Travel Pavilion,
New/ York World's Fair
SOLD
BY
See your Century dealer or write
CENTURY PROJECTOR CORPORATION
NEW YORK 19, N. Y.
Massachusetts Theatre
Equipment Co.
Phones: LI. 2-9814— LI. 2-0356
20 Piedmont St. Boston 16, Mass.
NE-4 BOXOFFICE :: October 19, 196'

'
was
!
informed of the reasons for this de-
He therefore availed himself of the
procedui-e set out in the law respecting
exhibition of moving pictures and decided
to submit a new version of his film.
"Having re-edited the film in his own
cutting room, he duly submitted the newversion
to the censor board on Wednesday
afternoon, October 7. The version was
screened by a regular quorum of three
members of the board and at a meeting
held Thursday i8i in the forenoon, it was
unanimously decided to grant a visa for
general distribution to the film.
"The regular procedure required by law
having been observed therefore, the new
version of the film reported by the producer
is now authorized for showing in the
province of Quebec."
Guerin observed that "in the future to
prevent recm-rence of an incident which
was due to the last minute submission of
the film, an official ruling will be passed
setting a definite time limit for films to
be presented to the board before their
release date."
to the fact that the censors ob-
i
cision.
'
1 Columbia's
I
arm
I
I
I
Due
Re-Ediled 'La Terre'
Approved in Quebec
MONTREAL—A re-edited version of the
locally produced "La Terre a Boire" obtained
approval of the Quebec Board of
Censors, and was given a belated premiere
Friday night i9> at the Le Parisien Theatre.
The film had been turned down by the
censors on the evening of October 1. when
the world premiere was scheduled. Andre
Guerin, chairman of the provincial censor
board, issued the following statement
after considerable goings-on:
"After the unanimous refusal to grant
'
a visa to 'La Terre a Boire.' the producerdistributor
of Les Films du Nouveau Quebec
tained last half of the film at about the
time it was supposed to be presented to
the gala guests, the censors made known
their decision not to give a visa one hour
or two after the actual time the film was
scheduled to be shown.
Jacques Lasnier, producer of the film,
and Jean-Paul Bernier, director, said they
had altered some dialog and substituted
some previously discarded scenes for those
in the original version. Lasnier commented,
I think the impact is less."
The story centers around a broadcasting
interviewer, played by Patrick Straram,
md his three girl friends, played by
'lenevieve Bujold, Pauline Julien and Pauicia
Nolin.
Plans are to release the film in both
iNew York and Paris.
Herbert Sussan Named
jrjm Vi/estern Edition
I
HOLLYWOOD — Herbert Sussan has
I
jbeen appointed executive producer for
Screen Gems operation. Ln his
new
I job on the coast, according to Jackie
Cooper, now vice-president In charge of
jwest coast operations for the television
of the major company, Sussan will
'concentrate on domestic production, and
will be involved In the development of new
land special projects for film and video
'tape production and musicals and dramatic
lone-shot specials.
Edmond O'Brien will play a top role in
IColumbia Picture's "Synanon."
Jap 'Woman of the Sands'
Doing Well in Montreal
MONTREAL— Hiroshi Teshigawara, 37-
year-old Japane.se motion picture director
of international reputation, met new.spaper,
radio and TV folk at the Cinema art theatre
on St. Catherine street where his
"Woman of the Sands" has been playing
with French-language subtitles to packed
audiences.
Michel Costom, owner of the Cinema
Festival Theatre, said the Japanese boxoffice
success will play with Englishlanguage
subtitles following its Frenchlanguage
run.
Teshigawara ruminated at length on
what, exactly, he had meant to convey in
his "Woman of the Sands," which has
been hailed all over the world as a Cinema
masterpiece. He noted too, that the art
film has a difficult birth in Japan as
everywhere—five big filmmaking companies
turned down "Woman of the Sands" as
"uncommercial" and he had to finance it
himself.
Teshigawara explained that the New
York critics interpreted the film as concluding
that the human condition is full
of despair and defeat. That was not, he
said, what he meant to ^ay in his strange
film of a man, a school teacher, trapped
into lifelong subjugation with a strange
woman in a pit, where his physical needs
are satisfied as long as he continues to
shovel sand.
He said he wished to show the psychological
change in his school teacher, from
rebellion against his fate in the pit to
something approaching acceptance.
"He finds freedom in a limited situation,"
said Teshigawara. "He liberates himself
from these limiting conditions of the pit
—and when he has the chance to escape,
he no longer wishes to. He no longer wishes
the larger freedom he had, in the city, in
his old life, where he was necessarily
really free."
Teshigawara agreed with the conclusion
of a critic who wrote that the school
teacher had discovered that he was free,
even in his slavery, as long as his mind
was free.
Teshigawara was in Montreal in connection
with a National Film Board feature
film, two hours long, to which he contributed.
The film, "La Pleur de I'Age" organized
by Pierre Juneau, head of NFB's
French productions, consists of four studies
of adolescent girls in Japan. Canada.
Prance and Italy, each filmed by a director
in the country concerned. It will
be released soon, in both English and
French.
Toronto Boothman Ed Hill
Retiring After 58 Years
TORONTO—Ed Hill, a member of Local
173. lATSE, is retiring after 58 years in
Canadian projection booths. However, Hill,
a longtime subscriber to Boxoffice is making
sure that he is able to keep up with
industry developments by extending his
subscription to carry over into his retirement
years.
Hill Ls desirous of securing the address
of comedian Charlie Chaplin in England
and would be grateful to any industry
member who can furnish it to him. Hill's
home address is 125 Sherbourne St., Toronto
2, Ont.
Cinetarium Features
360-Degree Screen
MONTREAL — If Adolberl Baltes of
Hamburg, Germany, has his way, people
would view motion pictuies on a circular
screen all around them, rather than on a
single flat screen.
Baltes was in Montreal to describe his
revolutionary circular projection image,
designed to more closely simulate the natui'al
field of image. Cinetarium, the German
cinematographer's invention, is a
unique method which provides a 360-degree,
all-round overhead, unbroken projection
image.
A cinetarium is shaped like a hemisphere,
with the entire wall becoming a
movie screen. Depending on the size of the
structure, films are produced in 16, 35 and
70mm.
The 360-degrce projection is not new.
It was first presented at the Paris world's
fair in 1900 by Raoul Grimoid, using 12
projectors and a circular screen. The cinetarium
system employs one projector
only, by virtue of the fact that it is filmed
by a vertically mounted camera photographing
the reflected image on a hemisphere.
The projection also is achieved with
the use of prisms and a hemisphere.
Because of the simplicity of construction
and the versatility of the system, no size
limitations are imposed on the cinetarium,
other than those dictated by illumination.
Under construction at the moment is a
xenon lamp of 6.500 watts which will produce
1.000,000 lumen. This means that
the cinetarium may be constructed up to
70 feet in diameter, using 70mm square
frairie film. It also can be as small as 12
feet in diameter for simulators, fixed and
mobile.
"There are no plans to build one in North
America at the moment," said Lawrence
Mason, Montreal director for the Cinetarium
Film Corp. for Canada, the United
States and the British Commonwealth.
Reproduce Changi Jail
From Western Edition
HOLLYWOOD—The jungles of southeast
Asia are remote from the studio lot
where "King Rat" is being produced. Here,
on a ten-acre tract in the San Fernando
Valley, Columbia Studios is using 500,000
board feet of lumber, 45,000 square feet of
straw matting, 25,000 feet of bamboo, 20,-
000 square feet of gunite and several miles
of barbed wire to reproduce Singapore's
Changi jail, with director Bryan Forbes all
ready to move in on these statistics.
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'BOXOFFICE October 19, 1964 E-1

. . Jean-Pierre
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MONTREAL
The Marianopolis College Alumnae Ass'n
. . .
is sponsoring a premiere benefit of
"My Pair Lady" at the Alouette Tlieatre
October 29 to aid the college's scholarship
fund Festivals of Walt Disney and
Shakespeare films were featured at the
Centre de Culture Cinematographique. 3860
St. Urbain St.. during the week.
Sarto Mercier. a native of St. Pacome de
Kamouraska. has joined Cie France-Film
here after 24 years in
the Royal Canadian
Air Force, dui-ing
which he served in
ten Canadian provinces,
the Yukon
and Northwest territories,
and with the
Canadian embassies
in South America and
Europe. He established
a motion picture
theatre at a Van-
Sarto Mercier louver Island air
base, and did film
work for the embassies. He mustered out
while at Edmonton in 1961, then moved to
suburban St. Brunio last June.
. . . Bill Trow is
The Museum of Fine Arts presented a
special series of films on the arts of
Africa, consisting of "Sous le Masque
Noir" and "L'Amitie Noire" . 20th-
. .
Fox's "La Bonne Soupe" attracted fine
business at the Champlain and Cremazie
theatres in its fourth week at both .
At the Elysee's Salle Resnais "The Insect
Woman," a Japanese film, and at the Eisenstein's
Hall, "La Peau Douce" proved
good attraction . Desmarais
of Select Films spent a week vacationing
at Acapulco, Mexico. On his return, Desmarais
and a friend spent several days
hunting around Lake Agil. Accompanied by
an Indian guide, they brought down a big
seven-year-old moose
also enjoying the hunting season. Accompanied
by his son Jimmy and his
nephew James Baird, they went duckhunting
at Montmagny on the St. Lawrence.
Georges Arpin, executive at Cie France-
Film, postcarded his office from Florence,
Italy, where he visited on a holiday in
Europe
. . . Earl Hawley of Paramount
acted as best man at his brother Robert's
wedding October 3. The newly married
couple are both school teachers . . . Harry
Cohen of Atlas Films and wife journeyed
to New York City to see some world's series
baseball games. He planned to be absent
for about a week.
The local film exchanges officers were
Prompt theatre service from
qualified
personnel
Complete projection
sound
equipments
Replacement parts always on hand
BEST THEATRE SUPPLY REG'D
4810 Saint Danii StrMt Montreal 34, Qua.
Phone: 842-6762
&
closed for the Thanksgiving Day, (October
121. A number of film industry people
went to their country places, many of them
to close the places till next spring .
Seen at the film exchanges were Bob Johnson
of the Huntingdon (Que.) Theatre; Dick
Allaire of the Victoria of Victoriaville;
Paul Desjarlais of the Brandon at St.
Gabriel-de-Brandon; Paul Gendron of the
Laurier, Victoriaville; Marcel L'Abbee of
the Drummond, Drummondville: Jacques
Massicotte of the Palace, Granby; A.
Robert of Labelle; Julien Gilbert of the
Rouyn at Rouyn. and the LaSarre of La-
Sarre; Gerard Gauthier of the Laurentien,
Mont Laurier; Andrea Bernard of the Cinema
Rex of Beauceville, and Adrien Fournier
of the Figare of Amqui.
Winnipeg Continues
Grossing Uptrend
WINNIPEG — Local boxoffice showed
continuing strength, established the previous
week, after a spotty two-week period.
"The Unsinkable Molly Brown" and "It's
a Mad, Mad, Mad, Mad World" were the
leaders, both improving over the previous
week. Exhibitors indicated optimism for
the fall period, in the light of the strong
current and upcoming product.
Capitol The Unsinkable Molly Brown (MGM),
2nd wk Excellent
Gaiety Good Neighbor Sam (Col), 4th wk.
moveover
Good
Garnck The NEW Interns (Col) Average
Kings It's a Mod, Mad, Mad, Mad World
(UA-Cinerama), 5th wk. moveover Excellent
Lyceum Black Like Me (IFD); The Hands of
Orloc (IFD) Fair
Metropolitan Honeymoon Hotel (MGM) Average
Odeon The Chalk Garden (Univ), 2nd wk Fair
Towne Yesterday, Today and Tomorrow
(IFD), 3rd wk Very Good
'Moon-Spinners' Excellent
In 'Vancouver Moveover
VANCOUVER — Weekend weather was
fine and warm, cutting into Sunday business.
"Zulu," at the Orpheum, was strong
with the action fans and "The Moon-
Spinners" on moveover in the Dominion
was close to a house record with its Pridaythrough-Sunday
business.
Capitol The Night of the Iguona (MGM),
2nd wk Good
Coronet, three other theatres Ride the Wild Surf
(Col)
Average
Dominion The Moon-Spinners (BV), moveover,
2nd wk Excellent
Odeon The Chalk Garden (Univ) Very Good
Orpheum Zulu (IFD) Very Good
Pork Tom Jones (UA), moveover, 32nd
wk Above Average
Ridge Becket (Para), popular price-run,
2nd wk Above Average
Stanley The Unsinkable Molly Brown (MGM),
1 5th wk Fair
Strand It's a Mad, Mod, Mad, Mad World
(UA-Cineramo), 9th wk Good
Studio Yesterdoy, Today and Tomorrow (IFD),
1 0th wk Average
Vogue, three other theatres The Seventh Dawn
{ U A) Average
Three Montreal Newcomers
Merit 'Good' Ratings
MONTREAL — Fail" boxoffice returns
were experienced by leading motion picture
theatres in Montreal in the week
under review. The programs consisted of
a number of holdovers of some weeks duration
but were generally well patronized.
At the Westmount Theatre, "Tom Jones"
ended a long stay of 30 weeks and proved
to the end a very good attraction.
Alouette -20,000 Leagues Under the Sea (BV),
reissue, 2nd wk Good
Avenue Nothing But the Best (Col),
4th wk Good
Capitol Vivo Los Vcgos (MGM) Good
Cinema Festival The Women of the Sands (SR)
8th wk Good
Cinema Place Ville Marie Seduced and Abandoned
(IFD) Good
Dorvol (Red Room) South Pacific (20th-Fox),
2nd wk Good
Dcrval (Sollc Dorcc) The Victors (Col) Good
Imperial It's a Mad, Mad, Mad, Mad World
(UA-Cincrcma), 43rd wk Good
Kent 7 Faces of Dr. Lao (MGM) C3ood |
Locw's Good Neighbor Sam (Col), 5th wk. , .Excellent
Palace The Night of the Iguana (MGM),
5th wk Excellent
Seville Becket (Para), 37th wk Good
Westmount Tom Jones ((JA-Lopert), 30th wk. . .Good
'Behold a Pale Horse' 170
At Four Toronto Theatres
TORONTO—Perhaps Torontonians were
waiting for Thanksgiving because boxoffice
figures were very spotty this week,
with the Gregory Peck starrer, "Behold a
Pale Horse," showing up among the best
of the newcomers. Of the films now In extended
runs, "A Shot in the Dark" continued
to please and so did "Becket."
(Average Is 100)
Carlton A Shot in the Dark (UA), 5th wk 140
Coronet, 11 other theatres Tom Jones (UA) 100
Eglinton Becket (Paro), 30th wk 120
Hollywood The Visit (20th-Fox), 3rd wk 100
Hylond That Mon From Rio (UA), 2nd wk 90
Imperial, Golden Mile, Yorktown, Runnymede Behold
a Pole Horse (Col) 170
international Yesterday, Today and Tomorrow
(IFD) 100
Loew's Bedtime Story (UA), 3rd wk 75
Loew's Uptown Woman of Straw (UA) 80
New Yorker Knife in the Water (SR) 90
Towne Seduced and Abandoned (IFD), 2nd wk. . ..100
University Mediterranean Holiday (IFD) 160
Industry Committee Formed
For 'Fair Lady' Benefit
From Eastern Edition
NEW YORK—Thirty leaders of
the industry
have formed a special committee for
the Will Rogers Memorial Hospital Fund
|
benefit world premiere for the picturization
of "My Fair Lady" at the Criterion
|
Theatre October 21.
The premiere will be followed by anl
after-theatre champagne ball at the [
Americana Hotel with tickets for the combined
event priced at $150 each. The Duchess
of Windsor and Princess Grace of I
Monaco are serving as honorary chairmen I
with Mrs. Winston F. C. Guest, Mrs. Wil-I
liam S. Paley and Mrs. Herbert Scheftell
as chairmen of the charity opening. The!
guests of honor will be Audrey Hepburn 1
and Rex Harrison, stars of "My Fair]
Lady." Jack L. Warner, president of Warner
Bros, and producer of the picture, and|
George Cukor, who directed the film.
The special motion picture committee I
includes Jack Armstrong, Charles Boasberg.f
Harry Brandt, Max A. Cohen, Ned E. Depinet,
S. H. Fabian, Leonard Goldenson,!
Morey Goldstein, Salah Hassanein, RubeJ
Jackter, Benjamin Kalmenson, Charles E.|
Kurtzman, Morris Lefko, Irving H. Ludwig,
Harry Mandel, Henry H. MaxtinJ
Arthur Mayer, Robert Mochrie, Eugenel
Picker, Jerome Pickman, Samuel RinzlerJ
John Rowley, Samuel Rosen, Ernest Sands,!
Fred J. Schwartz, J. Edward Shugrue,!
Joseph Sugar, Arthur Tolchin, James Velde|
and Richard F. Walsh.
Seeks Distribution Deal
From Western Edition
HOLLYWOOD—Producer Ron RandellJ
has returned to Hollywood to make anfat
American distribution deal on his two over-^f
seas-produced films, "The House on the 'i^
Hill," and "Hot Like the Wine."
]
K-2 BOXOFFICE :: October 19, 1964
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VANCOUVER
Cuburban and small-town situations on
the lower mainland report that Monday-Wednesday
business has fallen off
drastically in the last three weeks, and
several theatres are considering shuttering
on those days till a general upswing
is noted . . . While ideal drive-in weather
on the coast helped to give the Lougheed
in Burnaby a peak gross of the season
week on '•Zulu, " interior drive-ins were
preparing to shutter a litttle early as
temperatures dipped sharply. The first to
succumb was the Cache Creek, which
closed Saturday the 10th.
Hug:h Picket, Famous Artists
impresario,
became a Marlene Dietrich fan when he
was an usher at the Colonial. When he
presented the Dietrich roadshow at the
Queen Elizabeth, her appearance was a
. . .
personal triumph but not so good financially.
He lost $2,000 "Yesterday, Today
and Tomorrow" bowed out at the Studio
after ten very good weeks, and was followed
by "To Bed ... Or Not to Bed."
J. Howard Fletcher, who at 75 is British
Columbia's dean of still active exhibitors.
READY FOR
il DELIVERY!
-^
^fc M D 6 d. iNl
Th E ATRf EiOYER'S
Dl R ecT ORY (UfJi
Reference Vection
has reopened his sub-run Kingcrest again.
The house was forced to close twice by
teenage hooligaixs when he featured low
admissions and action product. Fletcher has
switched to top product and upped admissions
with no student discounts. He reports
results have been "satisfactory" with the
noisy youths passing up the theatre and
adult patronage increasing.
Al Dubin of Warner Bros, was in town
to complete arrangements for the premiere
of "My Fair Lady" at the Stanley October
28. There seem to be lots of interest
in the film but, except for opening night,
sponsors still are having difficulty selling
the increased-price tickets. As of Tuesday
the 6th, the Lions had a lot of ducats
left for their second-night benefit. This
club sponsored the well-attended "Crime
Show" at the PNE in cooperation with the
local police but made only $400 due to
heavy rental and other costs.
Alex McGillvray, editor of the Vancouver
Sun's weekly leisure section, has
had enough of the arty film festivals, and
is plugging for a Bogart festival for the
red meat fans. It might go, if there are
any old Bogart prints around . . Vancouver's
.
newest daily newspaper The Times
is very entertainment conscious, making
strong play for the teenage audience in
sport, music, theatre and movie coverage.
It always refers to "tv" in lower case.
This paper gave full spread coverage to
Vancouver's latest craze, "Guys and Gals"
pool and billiard halls which are springing
up all over. The city council also helped
along this fad by increasing the houi's
teenagers are permitted to play. The cui'-
few for 14-year-olds in the snooker halls
now is 9 p.m. Rates are 90 cents to $1.25
an houi'.
Easily the biggest space grabber of any
theatrical personality to hit Vancouver of
late years was oldtimer Buster Keaton.
Completing a coast-to-coast jaunt via a
motorized hand car on a CNR promotion
film. Buster was in demand for newspapers,
on radio and TV. The film originated
with Gerry Potterton of the National
Film Board who sold the CNR on
Start BOXOFFICE coming...
D 3 years for $10 (SAVE $5)
n
1
2 years for $8 (SAVE $2) Q
year for $5
n PAYMENT ENCLOSED D SEND INVOICE
THEATRE
These rates for U.S., Canada, Pan-America only. Other countries: $10 a year.
STREET ADDRESS
TOWN STATE ZIP NO
NAME
POSITION
BOXOFFICE - THE NATIONAL FILM
82S Van Brunt Blvd., Kansas City, Mo. 64124
WEEKLY
going along on a short subject using Keaton
in a six-minute episode. The idea has
snowballed into a 25-minute travelog that
took Keaton from Halifax to Vancouver,
with front-page spreads in every major
city hit, and oodles of free publicity for
the CN, which is now planning a big promotion
deal to tie in with the expanded
subject. To get suitable surroundings and
background for the finish of the subject,
it was necessary to shoot the film on the
PNGE tracks across the Inlet from Vancouver.
OTTAWA
Tyjanager Jack Marion repoils 20th Century
Theatres is installing in-car
heaters for all-winter operation at the
Britannia Drive-In, the second to do so in
the Ottawa area. The Britannia accommodates
1,012 automobiles, making it the
largest here The Toronto head office
of
. . .
Union Carbide Canada has announced
that a large new plant will be established
in eastern Ontario to employ 300 persons.
It is expected that an Ottawa site will be
selected. The company is preparing to
issue 2,500,000 common shares to be listed
on the Toronto, Montreal and Vancouver
stock exchanges.
i
The Capitol in Charlottetown, operated
by F. G. Spencer and Famous Players,
received unusual country-wide publicity in
the live TV coverage of the visit by Queen
Elizabeth last Tuesday (6) in the capital
of Prince Edward Island. The theatre was
plainly in view during the colorful outdoor
ceremonies on Confederation Square;
F. R. Crawley of Crawleyi
. . .
Films
President
has left for Russia to visit Soviet' f|
film studios and will be followed by Graeme
Eraser, a vice-president of the producingcompany.
I
With the weather getting down below the'
freezing point, some of the drive-in the-'
atres at small cities or towns in the district
have called it a season or have gone
to weekend shows only . . . The FPC
Capitol provided a treat Saturday morning
(10) for 2,000 members of the schoo!
safety patrols who were guests at a free
film show, courtesy of Manager Charles
Brennan.
The advance sale opened with a rust |
Monday (12) at the Nelson, where thf
new manager is Sten Pederson, for th(
roadshow engagement of "My Fair Lady';
which starts October 28 at $2.50 top. Th(
Ottawa Film Society is opening its 30tl
season with the screening for member,
of "La Peau Douce" from Prance at twi
performances October 25, 26 in the theatri
of the National Museum of Canada. Tb
membership fee is $7.50 for ten program
in a series continuing to May 3. The Ot
tawa Film Council started its monthl
series of free shows in the theatre of th
National Research Council.
The Capitol had a capacity audience o:
short notice for the concert of Guy Lom
bardo and His Royal Canadians, whici
was followed Wednesday (14) by a one
night stage presentation of "Who's Afrai
of Virginia Woolf?" Coming October 2
is Liberace at $6.50 top.
"The Spy Who Came in Fi'om the Coldl
will be produced and directed by Marti|
Ritt for Paramount.
i
K-4 BOXOFFICE October 19, 196| JOi

• AOLINES & EXPLOITIPS
• ALPHABETICAL
INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THE GUIDE TOiBETTER BOOKING AND B U S I N E S S B U I L D I N G
'Sacrifice' Good Short,
So Don't Sell It Short!
Never sell a good SHORT short, comments
Robert Cleminson, Canadian Odeon
showman, who had "Fields of Sacrifice"
on a single bill with "Lilies of the Field."
"After seeing this wonderful short," he
relates, "I Immediately phoned the local
Legion posts and invited their officers to
be my guests. They did, and were very
happy about it, allowing us to advertise
the film in their meeting places. The
word-of-mouth was excellent. We also sold
the subject in our ads, etc. I would suggest
if any theatre play this short, that
they contact their local Legions and service
clubs and they will do a job for you.
Also, it is worthy of mention in your regular
advertising."
Eddie Leigh, Odeon at London, Ont.,
had the following potent comment to give
on this subject: "I would like to give
three hearty cheers to the National Film
Board and Columbia Pictures for this very
effective film. It is, without a doubt, a
classic of its type and for the first time
in my theatrical history, a mighty 'big
hand' is given the cartoon at its conclusion!"
Staffers in Black Pass
Out Pills for 'Horror'
Carl Christenson, manager of the Odeon
Theatre at Yarmouth, N.S., put on a strong
selling promotion on "Horror Hotel." This
is how he tells about it:
"How much shock can your nerves stand?
Enclosed you will find tranquilizers (shock
pills
I
to prevent hysterics while watching
HORROR HOTEL—To be taken every 15
minutes to help control youi' nerves. 1,500
envelopes were printed. A casket draped
with appropriate material was mounted
on a carrier and pushed along Main street
by two of the staff during Friday night
shopping from 7:30 to 8:30 p.m., and
these envelopes were distributed to the
people by the members of the staff, who
were dressed for this occasion in black
gowns and masks. At intermission time,
the staff members, still in costume, passed
out more envelopes to the patrons leaving
the first show. Saturday, a lobby display
was erected using the above material.
Roughly 500 more envelopes will be distributed
to our Sunday patrons."
Sophia Loren in Liie
Sophia Loren, star of "Marriage—Italian
Style," is featured on the color cover
of the September 18 issue of Life magazine.
An inside, ten-page article, lavishly illustrated
in color, shows Miss Loren at her
new home with her husband Carlo Ponti.
Yea! Hip Adults Are
Rentals Alert Teeners;
Yea! Yea! Yea! Sui'e the Beatles will be
for quite awhile, with swing and shake,
rock and roll and all the cool beats. Go to
the disc jockeys and people who are close
to the music sales and you will find they
have plenty of faith in the Liverpool beat.
In short, theatres booking the Beatles'
"A Hard Day's Night" are getting a quick
response from deejays to opening day
rental deals, long a proven promotion to
lead the teenagers to the boxoffice to see
their favorite platter stars.
FOR ADULTS, TOO
And United Artists, to help broaden the
patronage base (remember Elvis Presley)
has come out with a "For Adults Only" ad.
The topline goes:
"FOR Hip Sharp, Dynamic, Forward-Looking
ADULTS ONLY!"
With appropriate illustrations the ad
goes on: "Pulton and his steamboat will
sink The Wrights and their airplane
. . .
will never fly . . . 'A Hard Day's Night'
starring the Beatles is strictly for kids . . .
Thousands of adults, including some of our
most grown-up critics have discovered that
'A Hard Day's Night' is sparkling entertainment
for everyone."
The ad continues with quotes from a
number of nationally known critics, winding
up with one from the New Yorker
magazine: "The Beatles are going to be
They have
around for quite awhile . . .
acting talent as well as singing ability. And
that's quite a combination."
Urging managers to jump on the Beatle
bandwagon, the Schine circuit admonishes
that "A Hard Day's Night" also means
some hard day's work.
TEN-MINUTE STAGE ACT
For example, Toby Ross, manager of
Schine's Fox Theatre in Corning, N.Y.,
sold an opening day rental to radio station
WCBA, but he took no chances that
the film needed no more promotion. Ross
arranged a ten-minute stage activity between
each showing, at which time there
was a drawing for Beatle albums, which
he promoted from a local record store.
Harold Lee of the Babcock Theatre in
Bath, N.Y., got a nice blmb in the Stuben
Courier-Advocate. The story was an account
of the Mop Tops' rise to popularity
and wealth!
In addition to a 3-col., 15-inch ad by the
McNeil music store and radio station
WKRT, cosponsors of the Beatle rental,
Bob Anthony of the State in Cortland, N.Y.,
offered two gimmicks to the teenagers. The
Beatle Patrons^ Too;
Other Gimmicks
first was a free Beatle button to each patron,
and the second was to have the kids
sign their autographs to the "Cortland
Beatle Day" registration book, which they
later forwarded to the Beatles.
Unable to get a rental for his opening of
the Beatle film, Nick Kauffman of the Rialto
in Little Falls, N.Y., got a music store
to come up with a co-op ad on the Beatle
albums and film, a full window display
and use of the Beatle songs on the store
PA. For the local radio station. Kauffman
had a radio contest along the lines of,
"When's B-Day in Little Falls?" Guest
tickets were given to the first ten correct
answers.
Other showmen have put Beatle wigs
on their floor staff, and even on themselves,
prior and during the run. Several managers
who could strum a guitar performed
'Continued on next page)
8S %'
The Irish gave stars Edward Judd and Lionel Jeffries
o lively Gaelic welcome when they visited Dublin
recently with producer Charles H. Schneer for the
Irish premiere of "First Men in the Moon." Seen
above is the foyer of the Capitol Cinema in Dublin.
The disploy banner greeting, "Ceoo Mile Failtc,"
translated means, "A hundred thousand welcomes."
Producer Schneer and the stars started their Irish
tour with a visit to the Cork International Film
Festival for a screening of "First Men." Columbia
promotion men arranged widespread national radio,
TV and newspaper coverage and critics highly praised
the production. "One of those rare science-fiction
films which is both good science and good fiction,"
commented the influenfal Catholic Standard. The
film is scheduled for a Thanksgiving release in the
U.S. by Columbia.
BOXOFFICE Showmondiser :: Oct. 19, 1964 1B5 — 1

I
Alfred
.
•
Waterama
Fountains
Impressive at Roman
The Variety Club of England sponsored
the premiere of "The Pall of the Roman
Empire" at the Gaumont Theatre in Manchester
as a benefit for the Younger Jewish
National Fund and it was a noble affair,
from the two guinea (about $50) tab
to the high level of promotion that took
in all Lancashire.
We will not attempt to detail the columns
of newspaper co-ops obtained; the circularization
of factories, hotels, coffee bars, restaurants,
clubs, shops, schools, etc.; the
displays in scores of stores, office buildings,
distribution of booklets in color at
theatres and other activities. However,
there are several dandy ideas in the Gaumont
manager's crammed campaign book,
novel and good on any special occasion.
Two of the older members of the Jewish
organization were asked to don Roman
Woterama jet fountains (top photo) were borrowed for
the gala benefit premiere of "The Fall of the Roman
Empire" at the Gaumont Theatre in Manchester,
England. Bottom photo: Trumpeting in the guests.
Two men, dressed in proper Roman costumes and
trained to act like real trumpet blowers were stationed
on the balcony where everyone entering the
theatre could see them. A recording hookup with
the public address system gave out real trumpet
fanfare for the entering guests.
and
Empire'
Trumpeteers
Benefit
trumpeter garb and trained to handle the
long trumpets in full martial dignity. The
two were stationed on the theatre balcony
overlooking the main foyer and facing the
main entrance, so that no one entering
the theatre could fail to see them.
By an ingenious arrangement engineered
by the chief projectionist, the non-sync
system and recordings of trumpet calls
were used to convey the impression that
the two 'trumpeters" on the balcony were
actually playing the horns. Thus the fanfare
of trumpeting greeted each guest as
he or she entered the foyer.
This, in itself, gave quite an exciting
tone to the plush benefit premiere.
Another impressive gimmick was the use
of three Waterama fountains, which were
obtained on loan from the dealer who
handles the famous U.S.-made spectaculars.
The main fountain emitted eight-foot high
jets of water, surrounded, of course, by
smaller jets, with a color change every
45 seconds.
The smaller fountains were strategically
placed in the foyer and in Mirror Hall,
and they gave a fabulous effect. The eightfoot
jet fountain was specially flown from
New York for the premiere.
High Rank Organization officials helped
supervise the benefit and were among the
distinguished guests.
and
ect
Pour les Oiseaux' une Fille Pousse Cris!
Montreal Gimmick for Hitchcock Film
The Odeon Theatres of Canada promotion
office forwards a campaign report
sent in by Marcel Legris for "Les Oiseaux"
Hitchcock's "The Birds") at the
Beaubien Theatre in Montreal (he has
since moved to the Villeray).
The campaign is described by the editor
of the Odeon Promotion Bulletin (mimeographed
at the Odeon head office in Toronto)
as follows:
"Marcel's submission was crammed with
photos of the different selling mediums
he used, including advance lobby gimmicks,
eye-catching front-of-theatre banners and
posters, cutout birds, silk screen window
cards, live birds (in cages) in connection
with a contest, loud speakers on the street
giving forth with the screeching sound
of the birds, (from the soundtrack), etc.
"We particularly liked the auditorium
stunt pulled off during the showing of
the advance trailer. This comprised of a
huge, cutout bird which traveled on a
track over the heads of the audience, from
booth to stage, accompanied by the loud
shrieks of a girl (from a tape recorder).
"Then there was Marcel's invitation that
he sent to all pet store operators and
other merchants for an advance screening
of 'The Bii-ds.' Done in the manner of a
showman, each card carried a small
feather in the bottom corner! The invitation
was beautifully printed in French,
naturally, but in Old English type. Did you
ever read a theatrical invitation worded in
the French language? We hadn't and are
giving it to you here as part of our cultui'al
promotional program and to prove
that an invitation in any language is an
invitation. And, besides, it will test your
high school French!"
Les Cinemas Odeon, Limitee,
ont le ploisir de vous inviter
a la projection preliminaire
de la version froncaise du film
"Les Oiseaux"
(The Birds) d'Alfred Hitchcock
Mercredi le 6 mai, a 2.30 hrs de rcpres-midi
Au Cinema Odeon-Beoubien
Calable Pour Deux Personnes
Miss Bikini Beach Night
Doubles the Audience
Boxofflce receipts were double normal
the night the audience at the Southslde
Theatre in Los Angeles chose Blanca
Gomez. 17, a Gardena High School student
as Miss Bikini Beach in a merchant-sponsored
contest for the film of that name.
The decision was so close that the first
runnerup, Jane Frances, a schoolmate of
Miss Gomez, shared the first prize, a tour
through the AIP studios where Annette
Funicello, star of "Bikini Beach," was busy
in a new film, "Pajama Game."
The merchants donated door prizes and
gifts. Carl Pucciarelli manages Southside
for Fred Stein's Statewide Theatres. Jerry
Shur is district manager.
Yea! Hip Adults . .
(Continued from preceding page)
in the lobby and on the streets.
A street ballyhoo arranged by Jim Maoris
of the Oswego (N.Y.) Theatre was a
Beatle Bug! This consisted of 14 string
mops dyed black and sewed on a large
piece of canvas. The canvas was then
placed on the top of a Volkswagen and
labeled the "Beatle Bug." It was well bannered
with theatre, title and playdate copy
and driven to teenage hangouts all over
town.
Remember the kids love 'em!
The Stanley Warner Strand at Albany,
N.Y., got window displays at Harper's
music store diagonally across the street
from the theatre, and at the Blue Note shop
on Central avenue uptown. Manager Ray
Martini had Beatle wig displays on a
three-tier glass stand in a window display
at Whitney's department store. Beatle
photographs were sold at the concession
stand at 25 cents to a dollar.
Friday Eve Dance Party
Frank Marshall, Westminster Drlve-In
at North Surrey, B.C., tied in with local
radio station CFtJN on a Friday night
dance party with the station doing a remote
from the drive-in from 8 p.m. till
showtime (the sun sets late in B.C.). The
party was run by the deejay most popular
with the teenagers. Free records were
given out to the lucky dance couples and
the Barkley School of Dancing supplied
instructors to teach the latest steps. The
town's top musical group, the Chessmen,
were on hand.
wiei'
^hi(| 1
— 16B — BOXOFFICE Showmeradiser :: Oct. 19, 1964

^i.
Ifowt PofxulaiioH. 50,000 o* lei^?
TOA Panelists Offer Ideas
For Small Town Theatres
Training of concession girls, an operation
reduction to four days a week, do-ityourself
fireworks displays and advertising
in other than newspapers were among the
profit-making ideas advanced during a
Small Town Answer Workshop conducted
at the recent TOA convention in Chicago.
Frank Plumlee of Farmington, Mo., was
moderator.
A. L. Royal, sr., of Meridian. Miss., defined
the small town as up to 50,000 population.
As a circuit operator concerned
with manpower, he said that the small
town house has done a good job of training
men for responsibility in larger theatres.
Further, management can learn
much from the small theatre.
"The proper training of a concession
girl can mean money to a theatre—such
things as keeping more 15-cent than 10-
cent popcorn packages displayed, and
stocking 15- and 25-cent items rather
than 5- and 10-cent candy.
"The manager must be able to hold his
own with a Madison Avenue firm in advertising
to put a small town theatre over,"
Royal declared.
His circuit decided to cut down from
seven to four days a week in a certain
instance and had the unexpected experience
of finding grosses improving. As an
experiment, the return to seven-day operation
was tried and grosses went down, until
they returned to four days.
Royal proposed production of a training
film to
use for theatre personnel, which is
to be implemented further by the TOA
board. He added approval of a training
institute where this can be arranged as
well.
"There is an alarming lack of interest
in theatre work among our youngsters."
Royal warned, in contrast to the situation
some years ago.
He confessed having tried women managers,
and being surprised to find that "a
man Is usually a better housekeeper than
a woman in a theatre."
James E. Cook, of the Dude Ranch
Drive-In, Maryville. Mo., told of his use
of do-it-yourself fireworks, and presented
a film showing actual presentations. He
and his father use a 60-to-75-minute display
on the Fourth of July that has become
a community institution. The technique,
as he outlined it. is simple and inexpensive,
and the idea was sufficiently unusual to
rate a feature story in the local newspaper.
The cost of a complete presentation was
about $300. which included about $100 for
aerial fireworks. This method also had
the important showmanship advantage of
personalizing the fireworks display.
K. K. King of Searcy, Ark., talked on
"holidays as money days." noting that
those in the last months of the year are
the most profitable. He stressed Halloween,
and advocated a morning (Saturday)
show, with a costume contest for both
boys and girls, and some small cash prizes
rather than just passes as awards.
King added suggestions on the importance
of public relations in a small
town. He outlined three costumes for the
manager for a day:

—
"5-XHIBITOR HAS HIS SAY
lABOUT PICTURESI
ALLIED ARTISTS
Cry of Battle tAAi—Van Heflin. James
MacAitliur. Rita Moreno. Leave it alone.
Black and white with too many trashy and
vulgar words and sights. Really, was this
needed to tell a story and make a movie?
The gross told the story. A very low class
picture and gross. We were happy when
we canned this for shipping. Played Fri..
Sat. Weather: Cool.—Ken Christiansen.
Roxy Theatre, Washburn, N.D. Pop. 968.
EI Cid lAAi—Charlton Heston, Sophia
Loren, Raf Vallone. A wonderful show,
sorta long, that only did average business
here. Cities drain me dry on this sort
of product. Played Sun., Mon. Weather:
Warm and dry.—Terry Axley. New Theatre,
England, Ark. Pop. 2,136.
AMERICAN INTERNATIONAL
Beach Party iAIP> — Bob Cummings,
Dorothy Malone, Frankie Avalon. Did great
business, and a great movie. Played Thurs.,
Fri., Sat. Weather: Good.—Richard Allen.
Esquire Theatre, Minneapolis, Kas. Pop.
1.200.
BUENA VISTA
Moon-Spinners, The iBV)—Hayley Mills,
Wallach. Joan Greenwood. This light-
Eli
hearted approach to suspense filled the
house with kids Sunday afternoon, but the
four nights—Well, spring hasn't sprung, but
you could sure tell school has started.
Played Sun. through Wed. Weather: Hot
and clear.—Lew Bray jr.. Texas Theatre.
Pharr. Tex. Pop. 14.000.
COLUMBIA
In the French Style (Col)—Jean Seberg,
Stanley Baker, Philippe Forquet. Above
the heads of the people here. They want
Ma and Pa Kettle stuff that they can understand.
The night club party scene with
the rousing bongo beat and the good camera
work makes the picture worthwhile.
Jean Seberg is a doll. Played Thurs., Fri..
Sat. Weather: Good.—Chukk Garard.
Woodbine Theatre, Carthage, 111. Pop. 3,300.
Long Ships, The ( Col )—Richard Widmark.
Sidney Poitier, Rosanna Schiaffino.
Good action show and plenty rough with
A "B" rating. It pleased the action fans
of which there were too few. Took a loss
on this one. Any picture with ships or
about the sea is poison here. Played Sun..
Mon. Weather: Good.—Leonard J. Leise.
Roxy Theatre, Randolph, Neb. Pop. 1,029.
Under the Yum Yum Tree iCoH —Jack
Lemmon, Carol Lynley, Dean Jones. Jack
Lemmon surely is one of the big attrac-
Action. Horror, Elvis
For Big Saiuidays
In glancing through my summer
records. I notice, almost without fail,
he big Saturdays (and many Sundays)
are brought on with outdoor action or
horror pictures. This includes Elvis'
action pictures, because even the adults
like Elvis nowadays.
Marion Theatre
Marion, S.C.
ART RICHARDS
Good Boxoiiice Score
For Rock 'n Roll
Played a trio of rock 'n' rollers
•'Rock Around the World," "Rock All
Night" and "Shake, Rattle and Rock"
—all oldies. Even the teenagers couldn't
take them. We built it up for about
three weeks in advance. Played as a
late Friday night rock 'n' roll twister.
They came out holding their noses,
but the boxoffice came out smelling
like roses, so we can't complain.
SKIP AND MARIE FLETCHER
Liberty Theatre
Seward, Alaska
tions. Rates below only John Wayne here.
"Yum Yum" was another like "Irma" that
I thought my small town mothers would
avoid, but it gave me one of my biggest
Sundays of the summer. Lots of laughs.
Real good pictui-e. Of coui'se, they all seem
better when the house isn't empty. Played
Sun., Mon. Weather: Good.—Bill Cm-ran.
Ramona Theatre, Kremmling, Colo. Pop.
900.
EMBASSY
Zulu (Embassy) — Stanley Baker. Jack
Hawkins. James Booth. This "little African
Alamo" pleased my small town action
huntin' customers quite nicely. Color is
good. Played Thurs., Fri., Sat. Weather:
Hot and clear.—Lew Bray jr.. Texas Theatre,
Pharr, Tex. Pop. 14,000.
METRO-GOLDWYN-MAYER
Period of Adjustment (MGM)—Anthony
Pranciosa, Jane Fonda, Jim Hutton. Too
much yak-yak and too silly for my situation.
Business poor. Played Sun.. Mon.
Weather: Hot.—Terry Axley, New Theatre.
England, Ark. Pop. 2,136.
Prize, The (MGM)—Paul Newman. Edward
G. Robinson, Elke Sommer. Awfully
good movie, plenty of action, romance and
intrigue. Elke Sommer is a real dish. Probably
one of the year's best shows. Don't
fail to book this as it really is worth it.
Lovely scenery. Played Thurs.. Fri., Sat.
Weather: Nice and cool.—Paul Fournier,
Acadia Theatre, St. Leonard, N.B. Pop.
2,150.
V.I.P.s, The (MGM)—Elizabeth Taylor,
Richard Burton, Louis Jourdan. Not enough
Taylor fans up here: business was not too
good. Played Sat., Sun. Weather: Rainy
and cold.—Slim Lasater, Frontier Drivein,
Regina, N.M.
PARAMOUNT
All the Way Home (Para)—Jean Simmons,
Robert Preston, Pat Hingle. Never
had so many walkouts — combination of
black and white, lack of action, lack of interest
to children and the story (there is
enough sadness in the world), probably
caused poor attendance.—Harvey Buchholz.
Lake Theatre, Hendricks, Minn. Pop. 800.
Rock-A-Bye Baby (Para-Reissue)—Jerry
Lewis, Marilyn Maxwell, Connie Stevens.
Wonderful. If Jerry could find this formula
for his new pictures he could be tops again.
His old pictures just are more laugh-
— 1G8 —
loaded and understandable comedy. For a
reissue, this did as well as any of his new
ones. It is one of Jerry's best. Played Fri.,
Sat. Weather: Rain and cool.—Ken Christiansen.
Roxy Theatre, Washburn. N.D.
Pop. 968.
CENTURY-FOX
20th
Take Her, She's Mine (20th-Fox)—James
Stewart. Sandra Dee, Audrey Meadows.
Good entertainment, but I didn't set the
world on fire with business. Drained dry by
cities before it got to me. Played Sun., Mon.
Weather: Clear and warm.—Terry Axley.
New Theatre, England, Ark. Pop. 2,136.
UNITED ARTISTS
Call Me Bwana (UA)—Bob Hope, Anita
Ekberg. Edie Adams. Bob Hope is getting
old (60 years old now), but hardly looks
it even without makeup. This is the kind
of movie that fits him to a tee. Was enjoyed
by a very satisfactory crowd. Played
Sun., Mon. Weather: Hot.—Paul Fournier.
Acadia Theatre, St. Leonard, N.B. Pop.
2,150.
Hard Day's Night, A (UA>—The Beatles
(John Lennon, Paul McCartney, George
Harrison. Ringo Starr). Silly and pointless
but some of the records are good and
the kids ate it up. Played Wed. through
Sat Weather: Hot and partly cloudy.—
Lew Bray jr.. Texas Theatre, Pharr, Tex.
Pop. 14,000.
Kings of the Sun (UA)—Yul Brynner,
George Chakiris. Shirley Anne Field. Good
picture. A little different, with Elmer Bernstein
doing the music score. Hated to see
Yul Brynner get killed. Very versatile man
with muscles, for a switch from his earlier
roles. Play up the action and you should
pack them in. Played Thurs., Fri., Sat.
Weather: Good.—Chukk Garard, Woodbine
Theatre, Carthage, 111. Pop. 3,300.
UNIVERSAL
Captain Newman (Univ)—Gregory Peck,
Tony Curtis, Angle Dickinson. Good cast.
Good story. Fair business. Maybe mixing
popular young stars with the veterans
will help. I know it did on this one. Angie
Dickinson is always good. Played Sat..
Sun. Weather: Clear and cool. — W. A.
Windschitl, Comfrey Theatre, Comfrey,
Minn. Pop. 642.
WARNER BROS.
Mary Mary (WB)—Debbie Reynolds.
Barry Nelson. Diane McBain. This picture
bogs down to this: one set (a room), five
actors, two hours and six minutes of shouting
about things our patrons didn't exactly
get interested in. Played Sun., Mon.
Weather: Cool.—Paul Fournier, Acadia
Theatre, St. Leonard, N.B. Pop. 2,150.
Up Periscope (WB-Reissue)—James Garner,
Edmond O'Brien, Andra Martin. Beautiful
color and in CinemaScope. I called
Warners to book some films and I had
seen in the Milwaukee paper where someone
else made the mistake of playing this.
So, I booked it. When I put up the posters,
my employes told me of seeing it on TV.
I was going to call and cancel it, but then
just another long distance phone call to
pay for. I wish I just had the phone call
to pay for. Business was lousy. In fact, the
worst Friday in years. It's a shame such
a good film has been given away free to
the public. I sure hope I don't make
this mistake again.—John W. Johnson.
State Theatre, Caspian, Mich. Pop. 1,600.
BOXOFFICE Showmandiser :: Oct. 19. 1964
and
ect
*ivie):
/hK hi(

BOXOFFICE BOOK I «r^ G U I JO E
An interpretive analysis of lay and tradcprcss reviews. Running time is in porenthescs. The plus ond
minus signs indicate degree of merit. Listings cover current reviews, updated regulorly. This department
also serves as an ALPHABETICAL INDEX to feature releases. iC) is for CincmaScope; iV VistaVision;
(P) Panavision; iji Technirama; :s Other anamorphic processes. Symbol tj denotes BOXOFFICE Blue Ribbon
Aword; Q color photography. Legion of Decency (LOD) rotings: Al— Unobjectionable for Gcnerol Patronage;
A2— Unobjectionable for Adults or Adolescents; A3— Unobjectionoblo for Adults; A4 Morally
Unobjectionable for Adults, with Reservations; B—Objectionable in Part for all; C—Condemned. For
listings by company in the order of rcleose, sec FEATURE CHART.
^£VI£W DIGEST
AND ALPHABETICAL INDEX
++ Very Good; + Good; Fail Poor Very Poor. In the summary tt is rated 2 pluses, — os 2 minuses.
ai ^ oe p o
2789 Act One (110) Bio Dr WB
Adorable Julia (94) Comedy ....Lionex
2811 Advance to the Rear (97) ® Com..MGM
2865 Any Man's Woman (89) Melo.. Ellis
Ape Woman. The (97) Drama ..Embassy
2843 ©Avenger, The
(108) ® Hist Dr Medallion
z- a
—B—
2820 ©Ballad of a Gunfighter
(84) Action West Parade
©Ballet of Othello
The (95) Ballet Arlkino
Bandits of Orgosolo (98) Melodr . .Janus
2834 ©Bedtime Story (99) Comedy Univ
2853 Behold a Pale Horse (122) Dr Col
2816 Best Man, The (102) Com Drama.. UA
2847 ©Bikini Beach (100) (g Mus AlP
2848 ©Black Duke. The (90) Dr. .Production
2831 Black Like Me (107) Doc Dr..Cont'l
2826 ©Black Sabbath (99) Ho Drama. .AlP
2847 ©Blood on the Balcony (92) Doc Jills
2845 Bomb in the High Street
(60) Sus Dr Hemisphere
2804 UBrass Bottle, The (89) Com Fant Univ
2845 ©Bullet for a Badman (80) W..Univ
2776 ©Captain Newrman (126) Dr Univ 11
2S20©CarpetbaBgers, The (150) ® Dr.. Para
©Cartouche (115) © Cos Dr.. Embassy
2851 Castle of Blood (85) Ho Dr. .Woolner
2818 U©Chalk Garden, The (106) ..Univ
Chelkash (45) Melodr Sovexpoftfilm
2856 Christine Keeler Story, Thi
(90) Melo JaGold
2843 ©Circus World (135) © Adv Dr.. Para
2816 Commando (95) War Drama AlP
2813 ©Crimson Blade, The (81) (g Cos Dr Col
2833 Curse of the Living Corpse,
The (83) Ho Drama 20tli-Fox

REVIEW DIGEST
AND ALPHABETICAL INDEX Very Good; t Good; — Fair; Poor, Very Poor. In the summary ii is rated 2 pluses, — as 2 minuses.
2863 Lilrth (114) Dr.im,i Col 10- 5-64 A4 + + +

Feature
Feature productions by company in order of releose. Running time in porentheses. (o ts for CinemoScope;
tV) VistoVisJon;

.
FEATURE
EMBASSY
CHART
The key to loftcrs ond combinations thereof indicating story type: (Ad) Adventure Drama; (Ac) Action
Drama; (An) Animated-Action; (C) Comedy; (CD) Comedy-Dromo; (Cr) Crime Drama; (DM) Dramo
with Music; (Doc) Documentary; (D) Drama; (F) Fantosy; (Ho) Horror Drama; (Hi) Historical Dromo; (M) Muslcol;
(My) Mystery; (OD) Outdoor Drama; (S) Spectacle; (SF) Science-Fiction; (W) Western.
3Yest«rday. Today and
Tomorrow (120) D 403
Sn|)hia LortMj, >t;irc(;llu
MfLs'troianni
OThe Talkino Bear (86) ..C..305
(Enc-dubbed) Kenato llurcl.
Krancls Blanche
Tht Empty Canvas (104).. D. 404
Bolte Davis, Ilorst Biichholz,
Catherine Spnak
Fury at Smuggler's Bay
(92) Ac, 333
Peter Cxishing. John Fraser.
June I'horburn
The HellHre Club (90). Ad. 334
Peter Gushing, Keith Michell,
Adrlenne Corrl
©Zulu (135) Ad.. 462
Stanley Baker, Jack Hawkins.
I'lla
.l^icobsson
Crazy Desire (108) C. .405
Ugo Tognazzi, Catherine Spaak
©Cartouche (124) © Ad. .
Jean-Paui Belmondn. Claudia
Cardinale
A House is Not a
Home (97) D..406
Sheilej' Winters. Robert Taylor.
Cesar Romero
The Ape Woman (97) D
Vta Tognazzt. Annie Oirardot
©Three Penny Opera
Sammy Davis jr..
(83) ® D, ,461
Curt Jurgens
Only One New York (72) Doc. 409
©Let's Talk About
(108)
Vittorlo Gassman.
Jeanne Valerie
Women
Sylva
Kosclna,
>
O
0£.
CO
LU
O
o
s
o

.D.
.
. D
. . . And
Com.
Ho.
UNIVERSAL
OOark Purpose (97) ....D..6403
Shirley Jones. Kossajio Brazzi,
Uiwge SiUKlers. Pre-release
The Dream Maker (86) ..M..6404
rummy Steele, .Michael Medwln
OCaptain Newman (126) CO.. 6407
Gregory Peck. Tony Curtis,
Aiigit I>ickinson
He Rides Tall (84) W .6408
Tony Young, Jo Morrow, Dan Duryea
OOTlw Brass Bottle (89) C..6409
Tony Randall. Burl Ives,
Barbara Eden
WARNER BROS.
UOThe Incredible Mr,
Limpet (99) C. .359
Don Knotty, (^ule Cook, Jack
Wesiun. Andrew Hui^can
Act One (110) .362
Jason Robards jr.. GeorKe
Hamilton. Ell VVaUach
The Raiders (75) Dr. .6410 ©A Distant Trumpet (117) . .363
Robert Culp. Brian Keith.
Troy Donahue, Suzanne Pleshette
JudI Meredltb
QThe Chalk Garden (105) . . D . . 6413 FBI Code 9S (104) D..364
Peboran Kerr, John Mills
Jack Kelly. Ray Danton,
Andrew Duggan
OThe Evil of Frankenstein
(86) Ho. .6414
Peter Cuslilng, Katby Wild
Nightmare (83) Sus..6415
David ICnlght. Molra Redmond
OWild and Wonderful (SS) C. .6416
Tony Curtis. Christine Kaufmann
©Bedtime Story (99) ....C..6417
Marlon Brando. David Niven,
Shirley Jones
©Marnie (129) D..6418
Tlppi Hedren. Sean Coratery
UOIsland of tht Blue
Dolphins (99) 6419
Olia Kaye. Georto Kennedy
OMcHale's Navy (93) ..C..6420
Ernest Borgnlne, Joe Plynn, Tim
Conway
OBullet for a Badman (SO) W. .6421
Audle Murphy, Ruta Lee.
Darren Mc(3arin
Guns of August (95) ..Doc.. 6422
World War I
Ol'd Rather Be Rich (96) C. .6423
Sandra Dee. Robert Goulet.
Andi' WilliaiDS
©The Killers (95) D. .6424
Lee Manln, Angle Dickinson
QThe Lively Set
(95) Rom Dr.. 6425
©Send Me No Flowers
(100) ® CD. 6426
Kitten With a
Whip (75) Susp Dr.. 6427
Ann-Margret, John Forsythe
Sing and Swing (75) Mus D..6428
Kenny Ball & His Jazzmen. David
Hemlngs, Veronica Hurst
'^Father Goose
I
ary (Jrant, Leslie Ctno
OThe Art of Love
Junes Gamer. Dick Van Dylie
©The Adventures of Ali Baba
Peter Mann. Laura Lane
©Robin and the 7 Hoods
(120) ® C..365
Frank Sinatra, Dean Martin
©Ensign Pulver (104) ®..C..366
Robert Walker, Burl I»es
Hamlet (191) D..47S
Electronovlslon Special Sep. 23-24
Richard Burton
Kisses for My President
(113) C..451
Fred MacMurray. Polly Bergen
Ready for the People (54) .452
Simon Oakland, Everett ^loane,
Anne
Helm
©My Fair Lady (170) ® Mus. .479
Audrey Hepburn, Rex Harrison
Roadshow engagements
©Youngblood Hawke (137) D..453
lame.'; Francisv*ii,^. Suzanne
Pleshette
©Sex and the Single
Girl (114) CD.. 454
Tony Curtis. Natalie Wood.
Henry Fonda
©Cheyenne Autumn (160)
Super ® 70 Ad. .480
Snenrer Tracy, Richard Wldmark
Special Engagements
Dear Heart D. .455
Glenn Ford. Geraidine Page
Two on a Guillotine (g 456
Connie Stevens. Dean Jones,
Cesar Romero
©None But the Brave ® 457
Frank Sinatra, (lint Walker
©The Affair at the Villa
Fiorita (P 458
Rossano Brazzl. Maureen (VHara
Rel.
Date
ARTKINO
The Great Battle of Europe
(60) Doc. Jan 64
ASSOCIATED FILMS
Devil Doll (80) Ho. .D. Sep 64
lir.iaiii llullday, William Sylvester
ASTOR
During One Night (84) D..
I>(>n Bnrisenko. Susan Hampshire
Five Minutes to Live (80) . . . .Cr.
Jolmny Ca.^h. Donald Woods
BOXOFFICE SPECTACULARS
©Two Thousand Maniacs
(84) Ho Melo..Mar64
Connie M.ison. Thomas Wood
Scum of the Earth! (75) Mclo. .
Vickie Mncs, Thomas Sweetwood
S.aii.lia Sinclair
BRANDON
eO( Stars and Men (53) Jun 64
Caitonn nar: Harlow Shapley
BRENNER, JOSEPH ASSOCIATES
Ravaged (73) Semi Doc.
CINEMA DISTRIBUTORS OF
AMERICA
Flesh Eaters, The (92) SF..Jan64
Peter Keslea, Bartrara Wilkin
Fat Black Pussy Cat.
The (90) D..64
Frank Jamus. Janet Damon
Common Law Wife (81) . . Melo . .
Lucy Kelly, Shugfoot Ralney
CINEMA-VIDEO
Week End (84) D.. Feb 64
Jens Osterholm. Birgit Bruel
©Handle With Care
(82) Mus.. Mar 64
Georgia Carr, Otis Green (all Negro)
CINEMA V
One Potato, Two Potato
(92) 0.. Aug 64
Bart)ara Barrle. Bemie Hamilton
CROWN-INTERNATIONAL
Escape From Hell
Island (80) Ac Jun 64
Mark Stevens
Carnival of Crime (S3) Ac. Jun 64
Jean-Pierre Aumont
DAVIS DISTRIBUTORS
The Magic Fountain
(77) Fairy Tale.. May 64
Sir Cedrlc Hardwlcke. Hans
Conrled, Buddy Baer
ELLIS FILMS
Pleasure Girl
(111) Rom Dr.. Oct 64
Claudia Cardinale, Jacques Perrin
Any Man's Woman
(89) Melo .Oct 64
Magall Nod. Raf Vallone,
Charles Vanel. Jacques Marceau
EMERSON FILM ENTERPRISES
The Jolly Genie
(41) Fantasy.. Jan 64
A Swingin' Affair (85) Dr.. Dec 63
Arllne Judge, Bill WeUman
Two Living One Dead
(92) Dec 63
Virginia McKenna, Bill IVavers
©Halfway Honeymoon (95) ® DM..
LudmlUa Tchedna, Antonio
EVE PRODUCTIONS
Lorna (77) Melo. .Sep 64
Lorna Maltland. Hal Hopper
FAIRWAY INT'L FILMS
©The Inaedibly Strange Creatures
Who Stopped Living and Became
Mixed Up ZombiesI
(82) Mus. .Aug 64
Cash Flagg. Carolyn Brandt
©What's Up Front (83) Com. .Jun 64
Tommy Holdon, Marilyn Manning
©Tickled Pink (75) ..Com.. Jul 64
Tommy Holden, Marilyn Manning,
Mai go Mehllng
FALCON
The Man Who Couldn't
Walk (64) Adv.. Jan 64
Eric- Pohlman. Peter Reynolds, Pat
Clavln
The Great Armored Car
Swindle (59) Mys..Apr64
FILM-MAKERS
Twice a Man
(60) Exper Feat.. Dec 63
Paul Klib. Albert Torgersen
FUTURAMIC-SR
The Glass Cage
(S41/2) S« Or. Dec 63
John Hoyt. Bllsha Cook
Lonnie (75) Sus Dr Dec 63
Scott Marlowe. Frank Sllvera
GILLMAN FILMS
Strange Lovers (73) . . . D . . Mar 64
Walter Koenlg. Sally Lc Cuyer.
(95) D..
Ludmilla Tcherlna, Anthony
©The Gallant One
Steele
(65) Child's Story.. Jul 64
Henry Heller. Laya Raki, Hank
Mdiols
GLOBE
Journey Into Nowhere
(75) Sus 0r..Dec63
Sonja Zlemann, Tony Wright
_ MISaLLANEOUS
GORTON ASSOCIATES
.
Panic Button (90) C. Apr 64
Jayoe Mansfield,
.Maiirlc

.K;iri
KUj
.Simone
.Rene
.Ivan
Jaoqiies
.Keiju
.Yumeji
"'nne Sanson
RUSSIA
Ballad of a Hussar,
The (94) 7-29-63
(Artkino) . Larissa Golubkina
©Ballet of Othello, The (95) 5-25-64
(Artkino) . .Vakhtang Chabukiani,
Vera 'I'signadze
Chclkash (45) 5- 4-64
Sovexportfilm) . . V. Buyanovsky,
V. Pivnenko
Dimka (75) 4- 6-64
(Artkino) . .Alyosha Zagorsby
Olga Lj-senko
©The Duel (88) ... .C. .10-12-64
(Artkino) . .()leg Strizhenoz.
Lyudmlle Shagalova
Great Battle on the
Volga (75) 6-10-63
(Artkino) . .Documentary
Grown-Up Children (75).. 5-13-63
(Artkino) . .A. Oribov. Z. Fedorova
House on the Front Line,
The (105) 9-23-63
(.trtklno) . .Larissa Luzina.
Leonid Bykov
Lady With the Dog (86) .. 12-24-62
(Artkino) . .lya Sawina. Alexel
Batalov, Nina Alisova
Letter That Was Never Sent.
The (98) 1-21-63
(Artkino) . .Tatiana Samoilova,
Vasili Livanov
My Name Is Ivan (97) 8- 5-63
(Sig Shore) . .Kolya Burlaiev
Musical Spring (45) 11-27-63
(Artkino) . .Second International
Tchaikovsky Piano Competition
Optimistic Tragedy, The
(120) 3-9-64
(Artkino) . .Margarita Volodlna
©Panorama of Russia (66) 8- 3-64
(Artkino) . .Documentary
Peace to Him (88) 9-9-63
(Artkino) .Alexander Demyanenko
SPAIN
Laiarillo (100) 5-13-53
(Union) . .Marco Paoletti, Juan
Jose Menendez. Memmo Carotenuto
Los Tarantos (81) 8-24-64
(Sigma III Corps) . .Carmen
Amaya. Sara Lezana
SWEDEN
Doll. The (96) 2- 3-64
(Kanawha) . .Per Oscarsson.
Gio Petre
Flamboyant Sex, The (76) 9-30-63
(Shawn Infl) . .Anita Llndoff,
Ulla Blomstrand
Of Love and Lust (109) . . 7-22-63
(F-A-W)..Mal Zelterllng.
Anita Bjork
Thulln,
Silence, The (95) 4-27-64
(Janus) .
. Ingrld Gunnel
Undblom, Blrger Malmsten
Winter Light (80) 5- 6-63
(Janus) . .Ingrld Thulln, (Junnar
Bjomstrand, Max von Sydow
Write—
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10 BOXOFFICE BooWnGuide :: Oct. 19, 1964

the
brief
'
Opinions on Current Productions
^EATURE REVIEWS
Symbol © denotes color; i© CinemoScope; ® Ponovision; 41 Technlromo; m other onomorphic processes. For story synopsis on eoch picture, see reverse side.
Where Love Has Gone
Ratio; Drama
2.35-1 Techriiscope Q
Paramount (6404) 114 Minutes Rel. Oct. '64
With the Joseph E. Levine pictuiization of Harold
RoDbins' novel. "The Carpetbaggers," currently breaking
records across the country, Levine has again employed
director Edward Dmytryk and screenwriter John Michael
Hayes for an equally sensational Robbins' novel, which
was also a best seller. With two Academy Award-winning
stars, Susan Hayward and Bette Davis, playing tempestuous
characters in a tale of murder, violence, blackmail
and sex (the plot is similar to a headline story
involving a famous screen star and her teenage daughter
a lew years back) , picture is sure-fire for feminine
appeal and a boxoffice hit generally. Added assets are
the striking Edith Head costumes for the two stars,
Michael Connors' virile portrayal of a husband and father
and magnificent background shots of San Francisco's
harbor and uphill streets, all photographed in Technicolor
and Techniscope. Although the salty, earthy
dialog and the shocking situations are not for the youngsters,
most adult audiences will revel in the picture's
frankness, even if a few of the lines and plot development
are scarcely credible. From the startling opening, as a
married woman's lover is stabbed to death by the teenage
daughter who also loves him. interest never falters.
Susan Haytvard, Bette Davis, Michael Connors, Joey
Heatherton, DeForest Kelley, Jane Greer.
Four Days in November
Ratio:
1.S5-1
Documentary
Uruted Artists (6422) 120 Minutes Rel. Nov. '64
A strikingly impressive, frequently moving minute-byminute
account of the events leading up to and following
cne world-shaking assassination of President is.eniibuy,
inis David L. Woiper production is expert oocuiiiencaiion
and, less than a year atter the actual happening,
win prove fascinating lilm fare, even to the millions
uiio sat giued to their TV sets late in November 1963.
XI exploited in a dignified fashion, this should do strong
oubiness in selected situations, especially during the
next lew weeks. As produced and directed by Mel Stuart,
wno selected the best footage from many hours of newsreel
snots, plus some special views of rooms and places
where Kennedy and his slayer, Lee Harvey Oswald, had
lived, the pictm-e gives the public little that is unfamiliar,
.»et it proves continually absorbing. The first half hour
sees the stage for the assassination, including shots of
people or places where Oswald must have planned his
-eaaiy aeed, then the greater part of the fUm uses the
familiar TV or newsreel footage of the parade through
tne Dallas streets, the actual shooting 1
and very
fuzzy lootagej, then the funeral and final views of the
burial plot at Arlington. The narration written by Theodore
Strauss is well spoken by Richard Basehart, the only
familiar screen name connected with this outstanding
documentary. Music is by Elmer Bernstein.
The Candidate
Ratio:
1.85-1
Melodrama
Atlantic Pictures (States Rights) 84 Minutes Rel. Nov. '64
A Joyce Ann Miller-Quenton Vale shooting script, not
altogether masking the obvious implications and impact
of the now-legendary Bobby Baker and John Profumo
scandals, in the U.S. and Britain, respectively, has been
brought to the screen by producer Maurice Duke and
director Robert Angus with immediacy of purpose
and no little dramatic spiritedness. The Cosnat production
(first under the new banner) is going into release
via major states rights distributors and should rate well
indeed in the exploitation-conscious playdates. Mamie
Van Doren and June Wilkinson, who have adorned an
Imposing roster of boxoffice-successes in this same field,
are teamed with Ted Knight, as the U.S. political candidate
guided with admittedly unsavory touches by
political opportunist Eric Mason, and all hands go
through their assigned paces with credibility and conviction.
Rachel Romen has an imposing role as a party
girl caught up in the vortex of Mason's no-holds-barred
partying amid political atmosphere, in Washington and
elsewhere. Steve Karmen's accompanying score is being
distributed in album form by Jubilee Records, a subsidiary
company of Cosnat, which is parent for Cosnat
Productions.
Mamie Van Doren, June Wilkinson, Ted Knight, Eric
Mason, Rachel Romen, Robin Raymond.
in Wi
200, r
The Young Lovers
MGM (505)
105 Minutes
Ratio:
L85-1
Dr
Rel. Oct. '64
College students ready for love but not for marriage
are not new as a theme and this romance ends on the
usual unnappy note—pregnancy. The problem is not
confined to college students, of course, but co-educauuj
lion has made college campuses romantic playgrounds
ton q where some forget to play according to the rules. Protact
ducer-director Samuel Goldwyn jr. was fortunate in
picking George Garrett, novelist in residence at the
University of Virginia, to screenplay Julian Halevy's
novel, for since such young tragedies are repeated with
each generation, he uses cliches subtly to symbolize
this. Peter Fonda as the lover whose ardor cools when
faced by prospective fatherhood displays the right
amount of uncertainty and Sharon Hugueny as the unlucky
girl registers the gamut of emotions for which her
role calls, without becoming maudlin. Nick Adams and
Deborah Walley are good foils, providing some comedy.
The film does not sensationalize the problem, but neither
does it solve it—leaving the audience to decide whether
the stork menace has broken up the romance or wedding
bells will ring. The picture has nothing to interest
children but fair entertainment qualities for teenagers
and adults. College scenes are well handled.
Peter Fonda, Sharon Hugueny, Nick Adams, Deborah
Walley, Beatrice Straight, Malachi Throne.
Night Train to Paris
Ratio:
1.85-1
Suspense
Drama
20th-Fox (420) 65 Minutes Rel. Sept. '64
A modest compilation of basic, mass-market accepted
suspense melodrama ingredients, this Robert L. Lippert-
Jack Parsons effort, coming under the Lippert Films, Ltd.
Proauctions banner, should satisfy as a top attraction,
supported by strong featurettes, or as companion film
in the double-bUl situations. 'This minimum running
time—an hour plus five minutes—doesn't enable the
Henry Cross shooting script to probe too deeply into the
character study so dear to the hearts of the armchair
suspense -lovers. Leslie Nielsen, who has enjoyed constant
activity in the film-TV atmosphere, is teamed with
Alizia Gur, an Israeli beauty winner (1961), under the
poised-and-professional direction of Robert Douglas, a
frequent participant in the Alfred Hitchcock TV series.
Eric Pohlmann, he of the imposing bulk in umpteen
similar spy dramas, serves anticipatedly forceful moments
in a featured role. The yarn of the former intelligence
agent summoned at the 11th hour to help get vital information
to a glamorous locale has been employed on
innumerable occasions, to be sure, and director Douglas,
apparently aware of the repetitious qualities, has
valiantly strived to provide some twists in plotting
pattern and denouement.
Leslie Nielsen, Alizia Gur, Dorinda Stevens, Eric
Pohlmann, Edina Ronay, Andre Maranne.
"BOXOFFICE is the only film trade
magazine we subscribe to and I look
forward to it each week."
MRS. DONALD DANNHEIM,
Round Up Theatre,
Mason, Texas
The reviews on these pages may be filed tor future reference in any of the following ways (1) in ony standord three-ring
loose-leaf binder; (2) individually, by company, in any standard 3x5 card index file; or (3) in the BOXOFFICE PICTURE
GUIDE three-ring, pocket-size binder. The latter, including a year's supply of booking and daily business record sheets,
may be obtained from Associated Publications, 825 Van Brunt Blvd., Kansas City, Mo., 64124, for SI 50, postage paid.
2868 BOXOFFICE BookinGuide Oct. 19, 1964 2867

FEATURE REVIEWS
Story Synopsis; Exploitips; Adiines for Newspaper and Programs
THE STORY: "The Young Lovers" (MGM)
Two college students, Peter Fonda and Sharon
Hugueny. fall in love and carry their romance too far.
As a result, Sharon becomes pregnant and Peter, already
in trouble in his history course which he has to pass to
obtain an art fellowship, becomes indifferent because
he does not know what to do about the situation. Her
pride hurt. Sharon confides in her mother and plans to ^„e,
go away when she cannot go through with an abortion, d d,
Peter has been needled by his roommate, a screwball 'hara
type of perennial student, but who has better principles
keeps him in line.
Peter's history professor gives him a
chance to pass and when he does, he goes looking for
Sharon—who runs away, but he goes after her.
CATCHLINES:
This has been shown in numerous universities over the
country, followed by discussions, so word-of-mouth may
have developed from these. Play up the college angle
and since balloons are used as symbols in the picture, use
them for street ballyhoo with painted captions on them.
CATCHLINES:
They Had a Moment When the Rest of the World
Ceased to Exist . . . Desire Can Be So Strong Nothing
Else Seems to Matter ... A Story of Love Before
Marriage.

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