Boxoffice-February.01.1965

FEBRUARY I
H
TuZu &n ine m&ti&tL r

;
1
THE NATIONAL FILM WEEKLY
Published in Nine Sectional Editions
BEN SHLYEN
Editor-in-Chiel and Publisher
JESSE SHLYEN ....Managing Editor
HUGH FRAZE Field Editoi
I. L. THATCHER. . .Equipment Editor
MORRIS SCHLOZMAN, Business Mgr.
Publication Offices: &25 Van Bnint Blvd..
Kansas City Mo. 64124. Jesse Shlyen.
Managing Editor; Morris Schlozman, Business
Manager; Hugh Fraze, Field Editor;
I. L. Thatcher, Editor The .Modern Theatre
Section. Telephone Cllestnut 1-777".
Editorial Offices: 1270 Sixth Ave., Rockefeller
Center, New York, N.Y. 10020.
Uonald M. Mersereau. Associate Publisher
k General Manager; Frank Leyendecker,
News Editor. Telephone COlumbus 5-6370.
Central Offices: Editorial—920 N. Michigan
Ave.. Chicago 11. 111.. Frances B.
Clow. Telephone superior 7-3972. Advertising—5811
North Lincoln. Louis Didier
and Jack Broderick. Telephone LOngbeach
1-5284.
Western Offices: 6362 Hollywood Blvd.,
Hollywood. Calif. 90028. Syd Cassyd.
Telephone Hollywood 5-1186.
London Office—Anthony Gruner. 1 Woodberry
Way. Flnchley. N. 12. Telephone
Hillside 6733.
Albany: J. S. Conners. 140 State St.
Atlanta: Nell Middleton, 198 Luckie NW.
Baltimore: George Browning. 208 E.
Boston. Mass.
Charlotte: Blanche Carr. 301 S. Church.
Cincinnati: Frances Hanford. Box 20138.
861-7180.
Cleveland: W. Ward Marsh. Plain Dealer
Columbus: Fred Oestreicher, 52% W.
North Broadway.
Dallas: Mable Guinan. 5927 Winton.
Denver: Bruce Marshall. 2881 S. Cherry
Way.
Des Moines: Pat Cooney. 2727 49th St.
Detroit: H. F. Reves, 906 Fox Theatre
Bldg.. woodward 2-1144.
Hartford: Allen M. Widera. 249-8211.
Indlinapolls: Norma Geraghty, 436 N.
Illinois St.
Jacksonville: Robert Cornwall. 1199 Edgewood
Ave.
Manchester,
Guy Langley.
Box 56.
Memphis: Null Adams. 707 Spring St.
Miami: Martha Lummus. 622 N.E. 98 St.
Milwaukee: Wm. Nichol, 2251 S. Layton.
Minneapolis: .lohn Pankake. 729 8th Ave.
S.E.
New Orleans: Mrs. Jack Auslet. 2268%
St. Claude Ave.
Oklahoma City: Sam Bnink. 3416 N
Virginia.
Omaha: Irving Baker, 5108 Izard St.
Philadelphia: AI ZurawsH. The Bulletin.
Pittsburgh: R. F. Kllngensmith, 516 Jeanettc,
Wllkinsburg. 412-241-2809.
Portland, Ore.: Arnold Marks, Journal.
St. Louis: Myra Stroud. 4209 Ellenwood.
San Francisco: Dolores Barusch. 25 Taylor
St.. ORdway 3-4813.
Washington: Virginia R. Collier, 2129
Florida Ave., N.W. DUpont 7-0892.
J II
St. John: P.O. Box 219, Sam Babb.
Toronto: Frank Morrlss. Globe and Mall.
Ottawa: Wm. Gladish. 75 Belmont Ave
Winnipeg: Bob Hucal, 426-294 Portage.
Vancouver: Jlmmle Davie, 2170 W. 12th,
Member Audit Bureau of Circulations
Published weekly, except one issue at
yearend. by Associated Publications. Inc..
825 Van Brunt Blvd.. Kansas City. Missouri.
64124. SulKCriptlon rates: Sectional
Edition. $5 per year; foreign. $10. National
Executive Edition. $10; foreign,
$16. Slnele copy 35c. Second class pn^tnge
p.ild at Kaasas HIv. M"
FEBRUARY 1, 1965
Vol. 86 No. 15
THE
A STORM IS
problem of censorship, affecting
all communications media, seems
to be growing, if one may judge the
amount of attention this is increasingly
being given by newspapers, radio and
television, by various organizations and
individuals.
The Wall Street Journal this past week
devoted two columns to the subject, largely
as it involves magazine and book publishing.
But the motion picture was not
overlooked in the drawing of a parallel
and in the citation of several specific
cases wherein the U.S. Supreme Court
reversed lower court decisions that had
held certain pictures were "obscene."
The lead paragraph in the Journal
stated, "The controversy over obscene
literature, which has raged periodically
in this country for about 100 years, now
seems to be getting hotter than ever."
Indeed it is!
In Los Angeles, during the last fortnight,
the Los Angeles Times imposed an
extension of its own censorship policy,
specifically "against movie and stage advertising,
including motion picture
titles." It spelled out the words that were
7iot to be used in advertising in that
paper and subjects and illustrations that
were "to be avoided."
Much of this could be called ridiculous,
were it not for the seriousness implicit
in this move and the danger of its
being emulated by more newspapers, as
already is the case in a number of cities.
One wonders how the L.A. Times, itself,
is going to comply with its taboos on such
words as lust, naked, nothing on, nudist,
seduce and rape, in its reporting of incidents
to which such words are pertinent.
Also, what it will do in the case of advertisements
for women's apparel that show
"excessive cleavage" (which many do)
captions for photos and beauty contest
reports that state the "bust measurements";
near nudity in dress shop advertisements;
nude figures and silhouettes
that appear frequently in women's
garment advertisements; and "double
meanings," which are carried in advertisements
for perfumes and cosmetics, as
BREWING
well as for men's shaving lotions, h;:
dressings and other articles.
Judging by the Times' announceme
its "more crucial policy" is not to
applied to any advertising other than,
it specified, for movie and stage adv
tising.
But what about books whose titles i
objected to if attached to a motion p-
ture; not only as they might appear 1
the book publishers' advertisements, bt
|
in L.A. Times' reviews of the books? WJ i
the Times apply its censorship poli'/-|
here? !
We know of even greater hindranc^.B
to put it mildly, than what the L.A. TimliT!
doing. But those who have gone ov^i
numerous and worse. Moreover, the ce- v
is
board in their sex-stressing maneuvSij
have asked for it. If they continue, tlH
restraining methods will become mo!
sorship storm that has been brewir,
will be blown up out of all proportio.
and, "unconstitutional" or not, sorlaws
are likely to be passed and made i
stick. And, even though they may be u-
set, heavy legal costs will be incurred, ;
experience has shown.
Naturally, not only exhibitors, but £l!
other segments of the industry mu;
concern themselves with the need i
avert these possibilities. And, an indic-
•
tion of how severe they can become, ;
the introduction of a bill in the Californ
state legislature that aims to prohit
any form or dissemination of "moral
corruptive matter" to anyone under
years of age in that state. The penalti
call for a fine up to $2,000 or a year
jail, or both, for conviction on first c
fense; up to five years imprisonment c
a second offense.
Aside from the severity of such pena
ties, the difficulty of trying to opera
a theatre in such a climate is obviou
The only way to avoid having to do s
as we see it, is for the industry to si
its own house in order—but fast!
Q^Al^

1
1

—
S a Tomboy..
with delicious curves!!!
Kiss her and she'll make your
head swim... iff she doesn't
knock your block offfi
*»-
-..^^r:^ ^, ,
•/^
w
V ..A*
•«'M^ \
HAYLEY MILLS- JOHN MILLS- JAMES MacARTHU
ThV\ri/th about \^prina
technicolor,
CO starring LIONEL JEFFRIES as"Uk" and Guest appearance of DAVID TOMLINSON
St^^egnplay by JAMES LEE BARRETT • Directed by RICHARD THORPE • Produced by ALAN BROWN
LA Quota Rentals Ltd. Picture An Alan Brown Production A Universal R|
Sprrny WILL BE IN FULL BLOOM ALL
OVER THE COUNTRY COME EARLY APRIL.
FOR A GAY AND GLORIOUS SPRING TIM!
DATE "THE TRUTH ABOUT SPRING" NOW!

FIRST 6 MONTHS OF '64-65 HAS
109 FEATURES FROM MAJORS
Nine More Than Last Year;
February Has 21 Films,
Plus 5 Independents
By FRANK LEYENDECKER
NEW YORK—The first six montlis of
the 1964-65 selling season (September 1964
thi-ough February 1965 1 saw a total of 109
new featui-es released by the 12 major releasing
fii-ms, this being a few above the approximately
100 new films released by these
same distributing companies in the sixmonth
period a year ago. The 109 features
include 21 for February 1965 release, four
Sinatra's "None But the Brave," as well
as "Ci-ack in the World," "Young Fury"
and "Taggart," both westerns: "Code 7,
Victim 5," "The Lost World of Sinbad" and
"Taffy and the Jungle Hunter" and two
horror films. "The Gorgon" and "Curse
of the Mummy's Tomb." Also in color are
two independent films, "Mondo Pazzo,"
distributed by Rizzoli Films, and "The Man
From Button Willow." a cartoon featm-e
distributed by United Screen Arts.
Black-and-white pictures for February
release ai'e headed by "Sylvia." "36 Hours"
and "Signpost to Murder." plus "The Night
Walker." "T\vo on a Guillotine" and "Ferry
Cross the Mersey," the latter starring a
British singing group. Gerry and the Pacemakers.
Also independent films, "Two Way
Pendulum," distributed by Lopert, "Nothing
But a Man, " distributed by Cinema V,
and the Ai-gentine-made "The Eavesdropper,"
distributed by Royal Films Infl.
The new Seven Ai-ts Pictm-es firm will
have "The Wild Affair," a British-made
film starring Nancy Kwan and Terry-
Thomas, for February release.
February releases by companies:
ALT,TED ARTISTS— "Taffy and the Jungle
Hunter," in color, starring Jacques Bergerac
and Manuel Padilla. AA's January
release was "Mara of the Wilderness," also
in color.
AMERICAN INTERNATIONAL — "The
Lost World of Sinbad," made in Japan in
color, staiTing Toshiro Mifune. AIP's January
releases were "Conquered City," "Operation
SNAFU" and "Tomb of Ligeia," all
made in Eiu-ope.
BUENA VISTA—"Those Calloways," a
Walt Disney live-action feature in color,
staiTing Brian Keith, Vera Miles, Brandon
de Wilde, Walter Brerman and Ed
Wynn.
COLUMBIA—"Love Has Many Faces,"
made in Mexico in Technicolor, starring
Lana Turner, Hugh O'Brian, Ruth Roman.
Cliff Robei-tson and Stefanie Powers:
"Code 7, Victim 5," made in South Africa
in color, starring Lex Barker; "The Gorgon,"
in color, a starring Peter A Cushing,
Barbara Shelley and ChrLstopher Lee. and
"The Curse of the Mummy's Tomb." in
color, staning Terence Morgan, Ronald
Howard and Fred Clark, both filmed in
England by Hammer Films. Columbia's
January releases were "Baby, the Rain
Must Fall," "The Outlaws IS Coming" and
"World Without Sun."
CONTINENTAL DISTRIBUTING and
EMBASSY PICTURES each have no February
releases. Continental had "Rattle of
a Simple Man" for January while Embassy
had "Marriage Italian Style.
METRO-GOLDWYN-M A Y E R — "36
Hours," stanuig James Garner, Rod Taylor
and Eva Marie Saint, and "Signpost
to Murder," starring Stuart Whitman and
less than the 25 in February 1964.
The 21 new February releases will include
such important pictures in color as "Dear
Joanne Woodward with
Brigitte," a family comedy
Edward MuUiare.
starring James
January releases were "Quick!
Stewart; "Those
Before It
Galloways," a Disney outdoors
pictm-e; Jack Lemmon's "How to
Melts" and "Youi- Cheatin' Heart."
Murder Youi- Wife," "Love Has Many PARAMOUNT—"Sylvia," starring Carroll
Baker, George Maharis, Ann Faces," star-ring Lana Turner, and Fi-ank
Sothern,
Viveca Lindfors and Joanne Dru: "Crack
in the World," made in Africa with Dana
Andrews, Janette Scott and Kieron Moore,
and "Young Fm-y," in color, starring Rory
Calhoun, Virginia Mayo and Richard Arlen.
"A Boy Ten Feet Tall" was for January.
TWENTIETH CENTXJRY-FOX — "Dear
Brigitte," in color, starring James Stewai-t,
Fabian, Glynis Johns, Ed Wynn and
Billy Mumy, and "Raiders From Beneath
the Sea," with Ken Scott and Merry Anders.
January release was "The Pleasm-e
Seekers."
UNITED ARTISTS—"How to Mm-der
Your Wife," in color, starring Jack Lemmon,
Vima Lisi and Terry-Thomas with
Claire Ti-evor, and "Ferry Ci-oss the Mersey,"
with Gen-y and the Pace-Makers.
UA's January release was "Goldfinger."
UNIVERSAL—"The Night Walker," a
William Castle production starring Barbara
Stanwyck and Robert Taylor, and
"Taggart," a western in color staiTing Dan
Dui-yea and Tony Young, with Elsa Cardenas
and Dick Foran. Universal's January
releases were "Father Goose" and "The
Guns of August."
WARNER BROS. — "None But the
Brave," produced by Prank Sinatra in
color, staiTing Sinatra, Clint Walker and
Tommy Sands, and "Two on a Guillotine,"
starring Connie Stevens, Dean Jones and
Cesar Romero. WB had no Januai-y release
but "Cheyenne Autumn," the John Ford
western, is playing roadshow dates.
The independent releases for February
include Lopert's "One Way Pendulum."
a British-made film with Eric Sykes and
Peggy Mount; Royal Films' "The Eavesdropper,"
made in the Ai-gentine with
Stathis Glallelis and Janet Margolin
starred: Cinema V's "Nothing But a Man,"
made in the south with Ivan Dixon and
Abby Lincoln: "The Man Fiom Button
Willow." an animated feature in color, produced
by United Screen Arts with the
voices of Dale Robertson 'USA president),
Edgar Buchanan, etc., and "Mondo Pazzo,"
a documentary in color made in Italy and
distributed by Rizzoli Films.
$1 Million-Plus Seen
In Will Rogers Drive
NEW YORK—Henry H. "Hi" Martin,
vice-president and general sales manager
of Universal and general
chairman of the
fund - raising campaign
for the Will
Rogers Hospital and
O'Donnell Memorial
Research Laboratories
at Saranac
Lake, N Y., said at a
luncheon at the
Friar's Club, January
22, that the contributions
for the drive
^^^^ ^^^^are
-«
"running ahead Henry H. Martin
of last year" and he
hopes the drive will go over the $1,000,000
goal.
Attending were Universal home office executives,
Charles Jackson, the author of
"Lost Weekend" and star of the 19-minute
industry film. "A Place in the Country,"
as well as Norman Gluck, Arthur Cohen,
Gene Wood, Ed Bartsch and Fred Hoffman,
who worked on the film. The luncheon
followed a screening of the Eastman
Color film at Universal.

Music"
55 Theatres for 'Sound of Music
By Easter; Some May Be in 35mm
'
NEW YORK—"1965 will be the year of
the roadshow in the film industry," according
to Joseph M.
Sugar, 20th CenturyjPP^^^
Fox vice-president in
^^^^
m'
charge of domestic
m,. . . I sales, who pointed out
f '• "^ V that his company will
have "The Sound of
% _ playing in 55
^^rf^ cities by Easter,
^^H "
^^ "Those Magnificent
^^H ^ ^1^ Men in Their Flying
^^^B ^^^^H Machines" opening in
HHH MmtKKKt roadshow houses dur-
Joseph M. Sugar ^'^^/^,£J^^''!y
and "The Agony ^^"^^I and
the Ecstasy" ready to open in New York in
October and in other key cities through
next Christmas.
"The Sound of Music," which will have
its world premiere at the Rivoli Theatre in
New York, March 2, already has an advance
there of almost $250,000 and this
expected to reach $350,000 by the opening
is
date. And this is despite the roadshow
competition from "My Fair Lady," loinning
at the Criterion since October; "The
Greatest Story Ever Told," opening at the
W^arner Cinerama February 15, and "Lord
Jim," to open at Loew's State February 25.
Sugar estimated that "The Sound of
MusiC," with its $50,000 advance for the
Chicago opening at the Michael Todd Theatre
(ahead of "Cleopatra's" $41,000 advance)
; a $56,000 advance at the Pox WUshire
lalso ahead of the $55,000 advance
for "Cleopatra"), and a $25,000 advance
at the Goldman Theatre, Philadelphia, and
this latter without advertising, will open
with a total advance of more than $1,-
000,000, compared to $1,600,000 advance
for "Cleopatra," which had higher prices
for its reserved-seat engagements.
"Sound of Music" has had only two audience
previews, in Minneapolis and in Tulsa,
both in mid-January, and the exhibitors
who have seen it claim the picture will appeal
to all age groups, "from 8 to 80,"
Sugar was told. Ted Mann of Minneapolis
wired Sugar that the picture "was given a
standing ovation," while Trimian Riley of
the Brook Theatre, Tulsa, said, "This is
not only future Academy Award contender
but Academy Award winner."
Sugar, himself, has seen only about one
hour of the completed "Sound of Music,"
but he predicts that the picture will run
for two years as a roadshow before going
into regular release.
The 20th Century-Fox ad budget for the
launching of "The Sound of Music" will be
approximately $1,300,000, but this figure
includes the cost of the publicity junket to
Em-ope in June 1964, according to Jonas
Rosenfield jr., vice-president of advertising,
publicity and exploitation, who attended
the 20th-Fox press conference in
the board room.
Questioned as to whether there are
enough 70mm theatres in the U.S. for the
"Sound of Music" Easter dates. Sugar said
that a few of the engagements may be in
35mm houses, depending on the potential
of the town. However, all the bigger cities
have two or three 70mm theatres. Sugar
estimated that some 150 U.S. theatres are
suitable for roadshow presentation of
"Sound of Music" in 70nim.
FOX MIDWEST AND INTERMOUNTAIN HEADS MEET—Shown above are
Fox Midwest and Fox Intermountain executives at a recent meeting in Kansas
City with Robert W. Selig, National General Corp., vice-president of theatre operations,
to discuss the recent merger of the two divisions into one division, comprising
98 theatres in 11 states. Back row, left to right: Dick Conley, manager
of Midwest district 4-1; Ralph Adams, Beverly Hills buying department;
Selig; Jack McGee, division manager of Midwest-Mountain; Fred Souttar, manager
of Midwest district 4-2; John Meinardi, recent manager of St. Louis district,
new manager of Mountain district 3-1, residing in Salt Lake City.
Seated, left to right, in the second row in front of the table are: Mel Glatz,
construction, purchasing and concessions head of Mountain district; L. E. Pope,
real estate, purchasing and concessions of Midwest district; Walter Bantau, head
of construction, purchasing in Beverly Hills; Don Ireland, Midwest film buyer,
and Fred Kluex, treasurer, Fox Midwest.
Front row: Harold Hume, Fox Midwest buying-booking head; Harold Guyett,
recently transferred to St. Louis to head the buying-booking department under
Hume; Darrell Shelton, district 4-1 booker and Uptown Theatre supervisor,
and Roy Hill, district advertising head.
Universal to Release
26-28 Piciures in '65
NEW YORK—Henry H. "Hi" Martin,
vice-president and general manager of
Universal Pictm-es, says his company will
release between 26 and 28 films this year.
The company already is workiiig on its 1966
production schedule.
"We must never lose sight that we and
the exhibitors are in business for profit,"
Martin said. "If there is any emphasis on
schedule, it would be on comedies and action
pictm-es."
Citing changing, distribution patterns,
Martin pointed out that the trend is toward
first runs in two, three, four or more
theatres in a number of areas where new
shopping center theatres are springing up.
He pointed to Atlanta, Houston, Dallas,
Charlotte and the Washington-Baltimore
areas where this is happening.
Martin said Universal is one of the major
companies not now committed to a
moderate-to-heavy roadshow progi-am.
But "if the right property comes along and
in cm- judgment should be roadshown we
will make that determination. It depends
on what wiU produce the best boxoffice
dollar."
Among the top pictures already released
or will be released by Universal this year
are Father Goose, Strange Bedfellows, Bus
Riley's Back in Town, The Night Walkers,
The Truth About Spring, McHale's Navy
Joins the Air Force, The Ipcress Pile, The
Ai-t of Love, Fluffy, The Favor, Shenandoah,
That Fminy Peeling, The War Lord
and The Mirage.
Cooper Foundation Elects
Two Honorary Trustees
LINCOLN, NEBR.—Samuel C. Waugh of
Washington, D.C., and Mrs. Hermine Goldberg
of Phoenix, Ariz., have been elected
honorary trustees of the Cooper Foundation,
it was announced today.
Waugh is a former active trustee of the
Foundation and, since 1953, has been a
resident of Washington, D.C., where he
served as Deputy Under Secretary of State
and later as president of the Export-Import
Bank. He is currently a director of
the General Reinsurance Corp., Pittsburgh,
Pa., and a consultant to the Bank of New
York and to the Blaw-Knox Co.
Mrs. Goldberg is the widow of the late
Ralph Goldberg, former theatre owner in
Omaha, Nebr. In 1958, the Cooper Foundation
purchased part of the Goldberg theatre
holdings in Omaha and the remainder
was donated to the Cooper Foundation.
The following officers of the Cooper
Foundation also were re-elected at the annual
meeting: T. A. Sick, chaii-man of the
board; E. N. Tliompson, president; C.
Wheaton Battey, vice-president; E. N. Van
Home, vice-president; W. W. Putney, secretai-y-treasurer
; George Gaughan, vicepresident
in charge of theatre operations,
and Herman Hallberg, assistant vice-president
in charge of theatre operations.
Callahan Joins Heller
NEW YORK—Gene Callahan will be associated
with Paul Heller, president of the
newly foi-med MPO Pictm-es, in the production
of "The Duchess and the Smugs,"
a story by Pamela Frankau. He previously
worked viith Heller as art director on "David
and Lisa."
BOXOFFICE February 1. 1965

February
Judge Rules Out FWC
Pay TV Intervenlion
SACRAMENTO
- The potition of Fox
West Coast Theatres to intervene in a suit
testing the constitutionality of California's
ben 01^ pay television has been turned down
by Judge Robert W. Cole, who allowed the
corporation to file a brief supporting the
ban as a "friend of the court."
Fox West Coast contended it* economic
existence was at stake. The superior court
judge ruled that Fox did not have a sufficiently
direct and immediately economic-
Interest to qualify it as a participant.
Therefore, the adversaries remain Sylvester
"Pat" Weaver's pay TV interests and
secretary of state Frank Jordan. Weaver,
former president of NBC, and his associates
seek to force Jordan to file incorporation
papers for a new subscription television
firm. Jordan refuses to do this because
in a referendum the voters outlawed
pay TV in the home.
The pay TV group said the referendimi.
Proposition 15. was aimed at protecting
commercial television, not motion picture
Interests. Pay TV interests also argued
there is at most a mere speculative economic
loss facing motion picture houses
should Proposition 15 be overturned.
Magna Appoints Dietz
Cincinnati Manager
LOS ANGELES—Magna Pictures Distribution
Corp. has opened a branch at
1632 Central Parkway,
Cincinnati, according
to Joseph C.
Emerson, vice-president
in charge of
sales. Andrew R.
Dietz, a veteran in
distribution, and wellknown
in the entire
mid western area, has
bifn named branch
niLinager and will
co\er the Cincinnati,
Cleveland, and Indianapolis
Andrew R. Dietz
areas.
Emerson also said that a branch office
has been opened In Charlotte, sei-ving that
city, and exhibitors in the Atlanta territories,
under the branch management of
Hugh Sykes.
These six offices will be augmented in
the near futui'e with two additional
branches, it was announced by president
Marshall Naify. Magna plans a release
every six weeks.
Screen Arts Realigns
Its Executive Staff
HOLi,YWOOD—Vem Carstensen will
retain his post as treasui-er and take on additional
responsibilities as executive vicepresident,
announces Dale Robertson, president
of United Screen Aits.
At the same time, Robertson said that
Hari-y Koplan has been elevated to coi-poration
secretary, while continuing as production
director. Billy K. Hunt resigned as a
director, but will remain as legal counsel.
Mrs. Dale Robertson has been named a
dii-ector and will serve with Marshall Jacobs,
Jerome C. Eppler and Robertson,
BOXOFTICE :: February 1. 1965
Family Films in Demand.
Marshall Katz Finds
HOLLYWOOD—A consensus of opinion
of the nation's exhibitors and film exchange
personnel is that family-type
movies continue to be an important source
of revenue and that producers should not
underestimate the value of turning out
product made primarily for the family
audience. This was the point brought up
continually to Marshall Katz, producer's
representative for Jerry Lewis Enterprises,
who has returned to Hollywood following a
21 -day swing around key-city film exchanges
and theatres.
Katz, who makes several trips a year
under tlie Lewis banner for the express
purpose of finding out if the comedian is
producing and starring in the kind of
films the public wants to see, says that at
no other time has he had such strong
arguments for "pure, escapist entertainment."
"Exhibitors and branch men repeatedly
asked for films which they would not
hesitate to send their own teenage children
to," Katz declared, adding that Jerry
Lewis has long held an "A" rating with
the men who buy, sell and exhibit motion
pictures as far as family-type entertainment
is concerned.
In his capacity as personal representative
for Lewis, Katz familiarizes exchange
and theatremen with current and upcoming
Lewis product and asks, in Lewis' behalf,
for constructive criticism of the product.
Results of such seminars are passed
on directly to the comedian via written
reports from the field.
Katz' latest junket was made in behalf
of Lewis' current release, "The Disorderly
Orderly," and of "The Family Jewels,"
which has just started production for Paramount
release.
MPAA Supports Tight
CATV Restrictions
NEW YORK—Tlie Motion Picture Ass'n
of America has gone on record in support
of rigid restrictions on the operations of
community antenna television systems.
In a letter to the Board of Estimates, Sidney
Schreiber, MPAA secretary and general
counsel, said his gi-oup ui'ged the city "not
to grant CATV franchises unless it assures
itself that it will not be facilitating and
contributing to the infringement of the
legal rights and the legitimate interests of
film companies to confine the television
broadcasts of their motion pictui'es in any
area to the television stations licensed in
such areas. In no event should CATV carry
motion picture programs unless the consent
of the copyright owner is obtained."
Schreiber outlines the role of MPAA
members in supplying feature films and
film series for TV, and said, "The possibility
is very real that extensively organized
community antenna operations will appropriate
the programs which these companies
provide for TV broadcasting in diminution
of their revenues and to the detriment
of a vital American industiT • •
"
SW Declares Dividend
NEW YORK—The Stanley Warner Corp.
has declared a dividend of 30 cents a share
on the common stock, payable February
25 to stockholders of record February 8.
Sargent Will Speak
At Show-A-Rama
KANSAS CITY-Williani Sargent, who
developed Electronovision, in which Richard
Burton's "Hamlet" was shown simultaneously
in 971 theatres across the coun-
U'illiam Sargent Paul Ricketts
try in September, will give exhibitors a
"look into the future" at the opening session
of Show-A-Rama VIII in the Continental
Hotel here March 1-4.
In addition to his "T.A.M.I. Show." Sargent
has more new projects on the fire,
and will be prepared to discuss a number of
them. He is readying his own version of
"Harlow" and soon is expected to release
word as to which company will distribute.
The sponsor of the annual .showmanship
convention, United Theatre Owners of the
Heart of America, reports that TOA president
Siunner Redstone will be on hand
for the opening session, along with Jack
Annstrong, president of Allied States.
Paul Ricketts, Ness City, Kas., exhibitor
and past president of the UTO, wUl moderate
the Small Town Clinic se.ssion, which
is devoted exclusively to problems that
concern the small town.
For the first time, this year equipment
and merchandise displays can be set up
<
en the Sunday 28 > preceding the
opening. A formal ribbon-cutting ceremony
is planned for 4 p.m. March 1. This
will be followed by a cocktail party in the
exhibition hall, allowing the theatremen
to see the merchandise and equipment displays
a day earlier than in the past. It
also marks the first social event a day
in advance of past practices.
And for the ladies, a "My Pair Lady"
luncheon will be held on March 3 'n the
Terrace Grill of the
Muehlebach Hotel,
says Mary Margaret
Miller, chaii-man of
the steering committee.
There will be a
fashion show and
other entertainment. - ?•
Others on the
steering committee
are Mesdames Georgia
Dickinson, Mary
Lightner, Charlotte
Orear, Martha Sher, mary Margaret Miller
Flora Smith and
Shirley Souttar.
Members of the general committee, who
will participate on sub-committees and act
as hostesses are Mesdames Genny Blakey,
Mitzi Bomberger. Carol Conley, Maurine
Durwood, Hazel Hill, Mary Hoofnagle,
Marguerite Hume, Louise Kimbriel, Delia
Latimer, Faye Morris, Owen Pope, Julia
Ricketts, Clara Shlyen, Golda Shackelford;
Reola Stark, AUene Tucker and Laurel
Winntngham.

. for
:
Catholic Educators Turn Attention
To Study of Films in High Schools
Embassy Net in '64
Totals $1,500,000
NEW YORK—After-tax earnings for
Embassy Pictures last year was $1.5 million
on sales of $35 million, compared with sales
of $20 million and a net of $300,000 in
at U.S. boxoffices than any other film last
year except "Tom Jones," grossing more
than $13 milUon. The film probably will
take in more than $26 million worldwide on
a total investment in production of $3.3
million.
Michener Adventure Tale
To Become MGM Picture
NEW YORK—"Caravans." James Michener's
romantic adventm-e novel set in Afghanistan,
will be brought to the screen by
MGM in the new Cinerama process as an
Anatole de Grunwald production. Henri
Verneuil will direct.
Ai-rangements were completed in London
by Robert H. O'Brien, MGM president, and
William Forman, Cinerama president, fol-
1961, the Wall Street Jom-nal reported in
an article on the company's founder-president
Joseph E. Levine.
Levine was quoted as saying that he lowing is
meetings with de Gnmwald. 'Verneuil
and MGM executives from New York,
considering the possibility of going public
or merging with a large motion picture the coast and London. Production will start
company. Paramount frequently has been in late spring with an all-star cast and
mentioned as a possible merger partner, the will be in Afghanistan.
financial publication pointed out. Embassy
is wholly-owned by Levine.
The Journal noted that Levine's production
deal with Paramount gives Embassy a
Columbia Will Distribute
producer's fee for each film and the two Cantinflas Film in U.S.
share equally in profits after Paramount NEW YORK—"El Padi-ecito," the latest
recoups expenses. His "Carpetbaggers." the Mexican feature staiTing Cantinflas, has
article pointed out. pulled in more money been selected for dubbing and distribution
in the U.S. by Columbia Pictures. "El Padrecito"
is still playing in Mexico after 17
weeks and the total theatre net is in excess
of 15 million pesos ($1,200,000), more
than double the amoimt taken in by previous
Cantinflas films.
Hal Wallis Is Recipient
Of Photoplay Award
HOLLYWOOD—Hal Wallis,
producer of
"Becket" and many other outstanding
motion pictures, has
received Photoplay
Magazine's third annual
"Front Cover
Award." Presentation
was made January
26 at a luncheon
at Perrino's Restau-
NEW YORK—Recognition by Catholic sion involving educators and filmmakers,
educators of the place of the visual media
in teacliing today is shovm by the nationwide
arranged by the MPAA, and called attention
to the fact that the industi-y organizater
movements aimed at incoi-porating tion also is stepping up its efforts to fos-
serious film study in high school curriculum,
film study in high schools and colleges.
the Motion Picture Ass'n of America In addition to the efforts of the Kansas
reported this week.
City teacher, the MPAA reported that, in
rant by Frederick A.
In a sm-vey, which followed the December
Boston, the Rev. John Culkin, S.J., is
Klein, executive vice-
21 publication by Boxoffice of a story teaching a sophomore art class at Newton
president and as-
detailing the effoi-ts of Sister Bede Sullivan,
South High School a course on the lansociate
publisher of
O.S.B., English instractor at Ldllis guage of the film. Father Culkin is pi-e-
the MacFadden Bar-
Parochial High School in Kansas City, in paring his doctorate for Harvard University
Corp.
tell
pioneering a course in movie-making and
on the subject of film education.
The award read
appreciation of motion pictm-es as an art In New York, the report continued, the 'To Hal Wallis
over 27 years of
form, the MPAA found a number of similar Rev. William K. Trivett, S.J., chairman of dedicated craftsmanship in American
courses in Catholic educational centers. the Communications Art Department at motion pictui-e productions; for his vital
contributions and efforts in the
(Sister Bede announced this week that Fordham University, is responsible for that
tireless
her students' first film production, "After
discovery and development of outstanding
institution's annual conferences devoted
Hours." will have a premiere showing on to film study. Speakers at last year's conference
film personalities, and for his versatile
February 19 and will be available for viewing
included film star Paul Newman
by interested persons for the week or and producer-director Robert Rossen.
ten days foUwoing that date. She also revealed
that the Ed Fischer column in Ava
Fordham is one of the few schools in the
country which offers courses for teachers
Marie, a national Catholic weekly, would in film education. Others include Notre municating with moviegoers in a style and
be devoted to the Llllis project in the Dame and Boston University.
manner which they understand and respond
to. He applauded Wallis' versatility
February 6 issue.)
St. Joseph's Academy in Philadelphia is
The MPAA quoted the statement last one of six preparatory schools sponsoring in producing films ranging from the slapstick
of Jerry Lewis to the drama of
year of the Roman Catholic Episcopal Committee
for Motion Pictm-es, Radio and Tele-
Philadelphia theatre. The schools select a "Becket."
a series of film programs at a subm-ban
vision deploring the failm-e of educators
of eight outstanding films to be shown Wallis is currently making "The Sons of
list
to to patterns of communication,
in which the committee said:
Martin
on Tuesday evenings dui'ing the school
Katie Elder." starring
year
"The
and guarantee an
and Martha Hyer. He
audience
next will
of 200 for
communications revolution is so
make for Paramount "Boeing, Boeing,"
each progi-am.
recent a phenomenon
To date, attendance ha,s
that education in
starring Lewis and Tony Curtis, and "Polynesian
Paradise." staiTing Elvis Presley.
general has not
doubled the guarantee, the
yet come MPAA reports.
abreast of it.
Young people are still taught The movement, the MPAA said, is
as
also
if films
"Becket" is considered a major contender
and television did not really exist, as under way in Canada, where the Royal
if
for the 1964 Academy Awards.
awaken the changing John Wayne, Dean
the media had influence neither upon the Commission on Education in Montreal,
foi-mation of their lives nor the molding of headed by Msgr. Parent of Laval University,
has m-ged the Quebec Department
the 20th centui-y culture and values."
The MPAA pointed out that the National of Education to appoint a director of
Catholic Education Ass'n convention in cinematography to investigate the film
New York in April will include a discus-
needs of schools.
talents that have enabled him to unite art
and popular entertainment behind one
banner."
Klein said Wallis has no peer in com-
UA Names Herb Jaffe
To Vice-Presidency
NEW YORK—Herb Jaffe, formerly a
vice-president at Seven Arts Productions,
has joined United
Artists in a production
capacity and has
been elected a vicepresident,
according
to Arthm- B. Krim,
president of UA.
Jaffe previously
headed the literary
department of Ashley-Famous
Agency f
'.
and, prior to that, he
4-
was associated with
MCA and was execu-
Herb Jaffe
live vice-president of
Official Films. In 1957, Jaffe fonned his
own company. Herb Jaffe Associates, a literary
agency which was later incoiTsorated
into Ashley-Steiner, to become Ashley-
Famous.
AA Picture Retitled
NEW YORK— "Bikini Paradise" is the
new title of the Security Pictures release,
formerly titled "White Savage," which
Allied Artists will release in April. It was
produced by Philip Yordan and stars
Janette Scott, Kieron Moore, John Baer.
Kay Walsh and Alexander Knox.
BOXOrnCE :: February 1, 1965

ai
General Cinema Ups
Profit lo $1437,000
BOSTON—Yeaiend adjustments have
raised estimates of 1964 earnings for Gen-
1 ral Cinema, according to Richard A.
Smith, president.
Audited figures." Smith said, "indicate
net earnings for tlie fiscal year ended October
31. 1964. were $1,437,000 or $1.42 a
share, including a $90,000 nonrecurring
profit. This is up from an earlier projection
of $1,355,000 or $1.34 a share and is
$534,125 more than 1963 profits of $902,875
or 89 cents a share.
"E.xcluding the $90,000 nonrecurring
Smith added, "our operating earnings
profit."
of $1.33 per sJiare are 49 per cent
ahead of the previous year. Total revenues
of $20,815,000 for fiscal 1964 represent a
32.6 per cent increase over the $15,637,000
in 1963.
"Significantly." Smith continued, "revenues
and earnings both have doubled since
1961 when the company had sales of $10,-
432.000 and net profits of $726,863. With a
continuing expansion of our shopping
center theatre program, which should add
approximately 18 or more new theatres
this year. I foresee continued gains in both
sales and earnings for 1965." he added.
Plans Are Progressing
For TDITOA Convention
DALLAS—Plans are progressing rapidly
for the 13th annual convention of the
Texas Drive-In Theatre Owners Ass'n.
which opens here February 23 in the Statler-Hilton
hotel. More than 500 persons
are expected.
BUI W. Slaughter, chairman, said the
Southwest convention will go interaational
this year, with a number of exhibitors invited
from Mexico and half of the United
States. Committees ah-eady have completed
basic convention work, he added,
and some exhibitor booths are still available.
Exhibits will open at 4 p.m. Pebioiary 23.
with an evening cocktail party, sponsored
by Motion Pictiu-e Alexander of New Orleans,
to follow. On Febi-uary 25. a luncheon
and style show will be held for the
women in the Holiday Inn.
Slaughter said that convention invitations
have been sent out to sales managers
and officials of film distributing compan-
AIP Will Reissue Two
Shock Films in March
HOLLYWOOD—American International
'vill reissue the combination double bill
of The Graveside Story" and "The End of
the World" starting March 21, announces
Leon P. Blender, sales and distribution
chief.
"Graveside." formerly titled "Comedy of
Terrors," stars Vincent Price, Boris Karloff
Peter Lon-e. Basil Rathbone, Joe E.
Brown, Joyce Jameson and "Rhubarb" the
cat.
•End of the World" formerly was titled
Panic in Year Zero." It stars Ray Milland.
Frankie Avalon and Jean Hagen.
New advertising campaigns and trailers
have been prepared, according to AIP ad-
Mitising and publicity director Milton
Moritz.
BOXOFTICE ;: February 1, 1965
Nathanson AA Sales Head;
Ernest Sands to Para.
NEW YORK—Nat Nathanson, assistant
general sales manager of Allied Artists Pictures,
has been promoted to general sales
manager by Claude A. Giroux, chainnan of
the board and chief operating officer of
AA. Nathanson, who takes his new post
February 1, has been w^ith AA for the past
13 years, having served as midwest sales
manager before being brought into the
home office.
Ernest Sands, who resigned as AA general
.sales manager, effective January 29.
has been named assistant general sales
manager of Paramount by Charles Boasberg,
president and general sales manager
of the U.S. and Canadian sales organization.
"Sands will assist me in the direction,
supervision and implementation of Paramounts
sales activities throughout the U.S.
and Canada on all the important pictures
that are being added to the company's
.schedule as the result of the greatly accelerated
production-distribution pro'jrani
Nat Nathanson Ernest Sands
being pui-sued by Paramount Pictures under
the leadership of its president, George
Weltner," Boasberg said.
Nathanson started in the film business
as a salesman for United Artists in Detroit
in 1935, rose to the post of branch
manager and successively managed UA
branches in Denver, Chicago, Milwaukee
and San Francisco. He was named eastern
and Canadian general sales manager in
1950. Nathanson came to AA in 1952. He is
international property master. Variety
Clubs International and is past president
of Cinema Lodge in Chicago.
Sands, who was previously general sales
manager for Astor Pictures, entered the industry
with Warner Bros, and was later a
film buyer for Fabian Theatres.
'The Land We Love' Film
Readied for Distribution
WASHINGTON—"The Land We Love."
a 20-minute color film, will be distributed
nationally by the U.S. savings bond division.
Plans are being completed for the
premiere in Washington. The film will replace
a two-reeler "America the Beautiful,"
contributed over 20 years ago by
Warner Bros.
Narrated by Raymond Massey and written
and produced by William L. Hendricks,
the film was completed at Warner Bros.
Taking part in the production were Allied
Artists, Columbia, Walt Disney Productioi^,
MGM. Paramount, 20th Century-Fox
and Universal.
Also cooperating in the production were
Pacific Title & Art Studio. Technicolor, the
Armed Forces. Coast Guard and the
American Federation of Musicians. Jacob
Mogelever of the savings bond division was
technical adviser for the film.
Teenpix to
Films for
Promote
Theatres
SAN DIEGO— A program initiated by a
San Diego exhibitor to stimulate interest
in movies was such
a success that it is
going into use by National
General Corp.
at the Denver (Colo.
Tlioatre and the Uptown
Theatre. Salt
Lake City, in March.
April and May.
^ The program, now
^^^ i "1 franchiscd as Teenpix,
was started by
Jacquelyn Shlaes for
Jacquelyn Shlaes ^er Spreckles Theatre.
It was credited
with a 40 i>er cent gross increase for Sero
Amusement's Aero Drive-In and the Broadway
Theatre on "The Lively Set" and
"First Men IN the Moon."
Teenpix, a subsidiary of Teenage Previews,
Inc., a firm franchising theatres,
radio stations, retailers and the record
industry, was created with an eye to giving
guidance to the 22 million teenagers
in the country, while capturing a large
portion of the $12 billion they spend annually.
The theatre is the official "meeting hall"
for Teenpix Club members, with a local
disc jockey as the liaison. The radio station
and at least one department store
work with the theatre in promoting club
events.
Participating theatres are expected to
hold Teenpix Club activities three straight
Saturday momings a month at $1 per
seat, such as talent tryouts, disc-o-pix and
Teenpix previews of unreleased films. These
meetings are promoted by the participating
radio station and department store.
According to Teenpix, 121 Broadway in
San Diego, plans call for the theatre to
increase its usual radio advertising budget
by at least 50 per cent to be placed with
the Teenpix cooperating station. The theatre
also is to pay 10 cents per seat in
advance *25 cents a car, if a drive-in is
involved), based upon capacity for each
of the events, once a month only.
In turn, the radio station agrees to advise
listeners where club memberships can
be obtained, provide lead-in and followup
time slot promotions and assist in obtaining
new and name talent for events.
Also, the station is to hold taped interviews
in theatre lobbies at movie previews.
The department store also agi-ees to provide
in-store and window display promotions
and cooperate with the theatre and
radio station in promotions.
NBC Estimates 2.860,000
Color TV Sets in U.S.
HOLLYWOOD — There are 2,860,000
color television sets in use in the U.S. as
of January 1, according to an estimate announced
by Hugh M. Beville jr., NBC's
vice-president in charge of planning. This
represents an increase of 1,240,000 sets—
77 per cent gain—over the estimated 1,-
620,000 sets—a 77 per cent gain—over estimated
1,620,000 color sets in use as of the
beginning of 1964.

as
—
;
£MeciA > >
< < ^ici4^
ANDY (Universal)—Of the many independent
pictures filmed mainly on New
York City locations each year, this Deran
Production, financed by Universal, is one
of the best—a simple, honest and affecting
human interest drama dealing
with a mentally retarded adult. Although
the stage and TV actors employed to
fine effect by Richard C. Sarafian. who
produced, directed and wrote the screenplay,
have scant name value, except for
theatre devotees, the picture should
build on favorable word-of-mouth from
art house regulars, much as did another
small-budget film, "Marty." Norman Aldent
in the title role, Tamara Daykarhanova
and Zvee Scooler, as his devoted
Gre«k parents, and Sudie Bond, as a
pathetic prostitute, are outstanding as is
the low-key photography.
THE MAN FROM BUTTON WILLOW
(United Screen Arts)—A thoroughly enjoyable
animated feature produced by
Phyllis Bounds Detiege for Dale Robertson's
United Screen Arts company, this
has nice color work, pleasing songs and
engaging animal and bird characters, all
of which will delight the younger moviegoers,
plus several human figures, including
a handsome, stalwart cowboy
hero, obviously drawn in the image of
Robertson, who displays a good singing
voice. Robertson and the g^ravel voice of
veteran Edgar Buchanan, will keep the
teenager and family audiences satisfied.
Written and directed by David Detiege.
These reviews will appear in full in
a forthcoming issue of Boxoffice.
James Williams Named
Coca-Cola Ad Dept. Mgr.
ATLANTA—Fred W. Dickson, vicepresident
and director of advertising and
sales promotion for the Coca-Cola Co.. has
announced the appointment of James P.
Williams as manager of the department.
Williams joined Coca-Cola in 1950 in the
market research department, and was
named assistant manager of market research
in 1956. That same year he was
transferred to the sales promotion area in
its training section. He was named manager
of the training section in 1958. and
in 1960 manager of the promotion section.
After a reorganization of the bottler
sales promotion section in 1963. Williams
was named assistant department manager.
Upon merger of the advertising and sales
promotion departments in 1964, Williams
was named manager of sales promotion,
his most recent post before his promotion.
MGM Telestudios Deal
NEW YORK—MGM Telestudios has
signed a three-year contract with the Audio
Visual Division of the Rank Organization,
with headquarters in London, giving the
latter exclusive distribution rights thi-oughout
most of the world to the video tape
system. It involves $200,000 worth of Gemini
equipment. MGM has reserved rights
to the western hemisphere and Japan,
H. Pierre La Marre Named
Assistant to Broumas
SILVER SPRINGS, MD.—John G. Broumas,
president of Broumas Theatres, which
has its headquarters
H. Pierre La Marre
here, amiounces the
appomtment of H.
Pierre La Marre as
his assistant. La
Man-e fonnerly was
associated with the
Shady Grove Music
Fair in Gaithersburg,
Md . the boxoffice
treasm-er. He came to
the Washington exchange
area from
Detroit, where he
owned his own theatres
and was associated with Cooperative
Theatres of Michigan, as well as Warner
Bros.
La Marre has 15 years experience with
the motion picture industry in both exhibition
and distribution. He also was affiliated
with legitimate theatres in New-
York, Detroit and Washington. D.C.
Chester Merrill to Head
Vending for Wometco
MIAMI—Van Myers, senior vice-president
for vending of Wometco Enterprises,
Inc., has announced the appointment of
Chester Merrill to manage the expansion
and acquisitions of the vending division.
Merrill will be Myers" executive assistant.
Merrill, a recognized authority on the automatic
vending business, began his vending
career when he formed his own company
in Spaitanbm-g, S.C. in 1947.
From 1951 to 1964 he was sales representative
and divisional vice-president for
North and South Carolina for Continental-
Apco, Inc., a vending machine manufacturer
acquired by The Vendo Co. last year.
Prior to joining Wometco, he was a special
representative for Vendo. Merrill has also
served on the board of directors of the
South Carolina Automatic Merchandising
New Leader for Film Prints
Announced by SMPTE
NEW YORK—The Society of Motion
Picture and Television Engineers has announced
a new leader for all motion picture
film release prints. The new SMPTE
Universal leader replaces the old Academy
and Society leaders which are no longer
suitable for modern film practices. Although
many new features are included in
the new Universal leader, the major aspects
of the old leaders were retained to enable
established film and laboratory practices
to be followed while meeting the new requirements
of television transmission.
J. E. McGhee, Eastman, Dies
ROCHESTER. N.Y.—James E. McGhee,
a retired Eastman Kodak vice-president
in charge of U.S. sales and advertising and
a leading figure in the photographic industry
for many years, died January 25
after a long illness. He was 68. McGhee
had retired in 1962 after 42 years of service
with Kodak. His career covered a
period of tremendous sales growth. In his
25 years as general sales manager he saw
Kodak's business increase nearly tenfold.
LETTERS
Recent Films on TV Damaging
What has happened to the distributors
and producers? Have they lost their
minds? Selling movies to TV that are
barely three years old!
Perhaps in the metropolitan areas and
college towns, the movies on TV may have
;
no telling effect, but if other small town
situations are like mine, they are hurting.
I've been in this business for 17 years,
with a theatre less than 10 years old, recarpeted
and decorated last year, admission
prices of 25c-50c-75c, but with the
poorest Novem.ber-December-January since
the advent of TV in our territory in 1955.
A week ago Sunday night, even some of
our regular adults stayed home to see
"Alice in Wonderland," for the umpteenth
time.
Last night (Sunday) we had the poorest
January Sunday gross on record. Even
my own daughter stayed home to watch
Elvis in "Follow That Dream."
One girl burst into the lobby to buy four
25c boxes of popcorn, explaining that they
were having a TV party at home.
Getting gas at the local station sometime
ago. the attendant was telling about a
terrific movie he'd seen on TV called "Bird
Man of Alcatraz."
Originally. I had repeats on "White
Christmas" booked in December and "Follow
That Dream" for February, but,
luckily, cancelled the bookings in time.
It looks like a conspiracy to eliminate
the neighborhood and small town theatres.
If the movies on TV don't finish us off, the
sex in the ads and movies will. I'm not a
pmde, but, with a 15-year-old daughter.
"Americanization of Emily" embarrassed
me to shame. This is but one example.
I hate to close this theatre. I built it
but a 15-year lease from Safeway looks
like a better future for here.
Majestic Theatre.
Deshler, Neb.
HAROLD W. STRUVE
Funeral Rites Are Held
For Bernard Kreisler
NEW YORK—Funeral services were
held here January 26 for B. Bernard
Kreisler, 60, president of International
Film Associates, which imported and distributed
films for theatres and television.
He died two days before at his home in
Greenwich, Conn. He had been executive
director of an advisory unit on foreign
films of the Motion Picture Export Ass'n,
general manager of Cowan Productions
and newsreel sales manager of Universal.
Survivors are his wife, mother and two
brothers, Edward and Marshall.
14 Technical Cartoons
Scheduled by Warners
NEW YORK—Warner Bros, short subjects
to be released through March will include
14 Technicolor cartoons. Among them
will be "Moby Duck"," "Rabbitson Crusoe"
and "It's Nice to Have a Mouse Around the
House." Also on the schedule are four
films in the World-Wide Adventui-e color
series, "Where Winter Is King," a tworeeler,
and "Riviera Revelries," "Football
Royal" and "Rodeo Roundup." all one-
10 BOXOFFICE :: February

.
. . Lawrence
"^^MfMmd ^c^^iont
IIEADING into the second month of the
new year, the production files have
sUnved down to eight pictures listed as
ti-ntative staiters for February, as comiian-d
with 12 films for the same month in
PARAMOUNT
The Baby Sitter. A Seven Arts Production
that stars Leslie Caron and Warren
Beatty and is being produced by Stanley
Rubin and directed by Arthur HUler.
Oh Dad. Poor Dad, Mama's Hung You in
the Closet and I'm Feeling So Sad. Another
Seven Arts Production which Ray
Stark will produce and Richard Quine direct.
It is based on the successful Broadway
play.
20th CENTURY-FOX
Our Man Flint. Although no director
has been assigned, negotiations are on so
that producer Saul David expects to put
the picture before the cameras this month.
Starring James Coburn, the story is a
spoof on the James Bond type of international
intrigue,
UNITED ARTISTS
Viva Maria. With Brigitte Bardot,
Jeanne Moreau and George Hamilton
is starred, this film shooting in Mexico.
Oscar Dancigers and Louis Malle are coproducers
with Malle also handling the directorial
reins. Amusing tale of two American
entertainers in a South American
country, who invent the striptease and
become involved in a revolution for the
freedom of the people.
UNIVERSAL
Blindfold. A Universal-Seven Pictures-
Blackhill production starring Rock Hudson
and Claudia Cardinale, this is the story of
a noted psychiatrist, who is asked to treat
By SYD CASSYD
a famous scientist a little unbalanced
temporarily and whom saboteurs are trying
to kidnap. The picture is being produced
by Marvin Schwartz and directed
by Philip Dumie.
.
COLUMBIA
Screen rights to "Is Paris Bui-ning?" a
true stoiT of the liberation of Paris in
\ov Must Be Joking. This entire production
1945, have been acquired by Paul Graetz
is being filmed in England by and Seven Arts Productions for filming
Charles H. Schneer Productions. Starring for Paramount Pictmes release throughout
two of England's top comedians, Lionel
the world, it was amiounced by George
Jiiines and Terry-Thomas. Michael Calkin
Weltner, president of Paramount and Ray
heads the cast. Besides the male mem-
biMs of the cast, there are two featured
Stark, Seven Arts production chief. Larry
and Dominique Collins LaPicrre, authors
for an English girl and a Fi-ench girl. of "Is Paris Bm-ning?" based their book
pii! ts
Charles H. Schneer produces with Michael on the story of German General Dietz
Winner directing.
Von Choltitz who delayed giving the order
METRO-GOLDWYN-MAYER
to burn Paris to the gi-ound when the
allies were closing in on the city. Entire
.•\round the World Under the Sea. Producer
production will be filmed in Pi-ance, start-
Ivan Tors starts the underwater ing in August Woolner,
sequences for this multimillion-dollar executive producer of Woolner Bros. Pictures,
budgeted undersea spectacular on location
Inc., announced the immediate ac-
In the Baliamas, Miami, Australia, Hollywood
tivation of "5 Billion, B.C." a prehistoric
and Japan. Andrew Marton will di-
science-fiction spectacular from a story
rect, but no principals have been cast as and screenplay by Robert I. Holt. Veteran
director Edgar G. Ulmer will helm the production
yet
BuDDWiNG. This Mann-Laurence-Wasserman
in Cinemascope and color on a
Production, headlining James $1,500,000 budget, making it the company's
Garner, Jean Sinmions, Angela Lansbury most extensive outlay to date. Negotiations
and Suzanne Pleshette, will be produced are cmxently on for two top American
by Douglas Laurence and directed by Delbert
stars and two top foreign stars to topline
Mamr. The screenplay by Dale Was-
the cast.
serman combines the three men responsible
for "Quick! Before It Melts." The story Producer Hal Wallis announced that he
is about a young amnesia victim who
makes a desperate search for his identity.
BOXOFHCE :: February 1, 1965
has signed Jerry Lewis to costar in "Boeing,
Boeing," film version of the smash
European stage success. Lewis will share
acting honors with Tony Curtis in a role
which is a complete departure from anything
that Lewis has done before and the
first time the tw'o actors will be starred
together. Wallis plans to film the pictui'e
in Rome, the locale of the play, in the
spring of 1965. In the meantime, Lewis
is playing seven roles in his new Paramount
release. "The Family Jewels," as
well as producing and dii-ecting. "Boeing,
Boeing," will be directed by John Rich,
THE gOgffl
. . . Max Von
also for Paramount
Sydow, star in the
release
international motion
picture world, will play the leading male
role opposite Julie Andrews in "Hawaii."
film version of James A. Michener's best-
.selling novel, it was announced by producer
Walter Mirisch and director George
Roy Hill, who will make the $10,000,000
Mirisch Corp. roadshow presentation for
United Artists release. The Swedish actor
first achieved screen fame in Ingmar
Bergman's prize-winning films "The
Seventh Seal," "The Magician" and "The
Virgin Spring."
f
Susan Hart, for her third pictui-e under
her long-term American International Pictiues
contract, was assigned the staiTins
role in "The Outlaw Planet," which starts
production in Italy in February. The film
will be directed by Mario Bava and the
screenplay by lb Melchior, with the American
release set for October . . . Sharon
Tate, under contract to Pilmways, has
been bon-owed to play the feminine lead
opposite Mike Henry in "Taraan, '65,"
which starts shooting Februai-y 1 in Mexico
under Sy Weintraub's Banner Productions,
Professional football player Henry is the
14th Tarzan since the series started in
1918 with Elmo Lincohi as the jungle
lord. The L. A. Rams linebacker also has
been placed mider an exclusive seven-year
pact by Weintraub, covering television,
should a "Tarzan" series be developed . . .
Constance Bennett joins Lana Tm-ner in
the Universal film "Madame X." This will
be her first picture in 12 years, during
which time she has been in retirement and,
now-and-then, done summer stock. This
Ross Hunter production is being directed
by David Lowell Rich, with Hunter producing
. . . Anthony Quinn has been signed
by Columbia Pictures to a six-year, nonexclusive
multiple-picture deal, it was announced
by M. J. Frankovich. The first
picture under the agreement will be Mark
Robson's "The Centurions," which goes
before the cameras in Spain this spring.
MGM has completed negotiations with
Pilmways, Inc. to bring to the screen the
exciting suspense thi-iller, "Ice Station
Zebra," Martin Ransohoff production
based on the best-seUing novel by Alistair
MacLean. Paddy Chayefsky is writing the
screenplay.
ARE RIGHT!
THERE S A FORTUNE IN YOUR FUTURE
THEATRE OWNERS Of THE HEART OF AMERICA
$m^0'ii:f^
MARCH 1, 2, 3, 4, 1965
CONTINENTAL HOTEL. KANSAS CITY, MO.
- NORRIS CRESSWELL
WR/Tf - W/Rf — CA.IL
UNITED THEATRE OV/NERS of
HEART OF AMERICA
114 West 18th St., Kansos City, Mo.
the

Big Film, TV Center
Formed in New York
NEW YORK- Thp Moviotone-Manhaltan
Sound Center has been formed here
to operate the largest and most complete
motion picture production facility outside
of Hollywood.
Under terms of the bilateral agreement.
20th Century-Fox will provide the facilities
of Movietone, its wholly owned subsidiary,
and Manhattan Sound will operate
the production center under a management
contract, says Seymoiu- Poe, executive vicepresident
of 20th-Fox. and Fred B. Adair
jr., president of Manhattan Sound.
The production center at 460 West 54th
St.. on 10th Avenue, is housed in two buildings
and is capable of accommodating simultaneous
production of feature films.
commercials and television scries.
The center includes two sound stages.
modern mixing and ri^-rccording studios
and sound equipment, editing facilities, optical
services, laboratories and personal offices
and screening rooms. Also available
is the world-famed 90-million-foot Movietone
film library.
Poe and Adair pointing out that $500,000
had been allocated to the project, with
$350,000 already spent for modem equipment
and renovation, they said, "Movietcne-Manhattan
Sound Center answers a
long-felt need in the East for a modern,
fully integn-ated, coordinated complex of
production facilities under one roof."
The three-story building on 53rd will be
connected to the main four-story structm-e
on 54th Street. The smaller one is being
renovated and will house two studios designed
especially for production of commercials.
New Headquarters for Milgram Services
Nat'l Educational Ass'n
Forms Panel on Films
NEW YORK—The National Educational
Ass'n has created a special panel on films.
which from time to time will make recommendations
about films to its membership.
The first such recommendation is Univereal's
"The Guns of August." created and
produced by Nathan Kroll from Barbara
W. Tuchman's Pulitzer Pi-ize-winning and
Book-of-the-Month Club best seller. The
NEA cites the film as a "production of unusual
merit."
At the invitation of the NEA division of
press, radio and television relations, panel
members previewed "The Guns of August"
in screenings held in New York, HoUywo3d
and Washington. Similar previews
will be held in the futme for both motion
pictuiTS and television productions which
may have special interest for teachers and
students.
A story about the panel and its decision
about "The Guns of August" appears
in the current issue of the NEA Reporter
dated Januai-y 22, which has a million circulation.
The NEA commendation accorded to
"The Guns of August" is part of a series
of such commendations cmrently being
accorded the film which is scheduled to
open around the country in March following
its world premiere prerelease engagement
in New York.
!
According to director Donald McConville.
Royal Films International will have
the most active year to date in 1965.
Picture at top shows the exterior of the newly remodeled headquarters of
Nathan Milgram Services on the Philadelphia Fihnrow. Nathan Milgram, president
of the firm, is seen in the lower photo in his modern, air conditioned offices on
the first
floor.
PHILADELPHIA — Nathan Milgram,
head of Nathan Milgram Services which
owns and services 71 theatres in eastern
Pennsylvania and New Jersey, has brought
the fixup wave to Pilmrow around 13th
and Vine streets.
This has been the historic center of the
film industry since the days of the nickelodeon,
with all the major film companies
and related firms and suppliers concentrating
in buildings on Vine or 13th streets.
Milgram purchased a three-story building
at the northeast corner of 13th and
Comerford Buys Theatre
Concern at Carbondale
SCRANTON—John Coyne jr.,
president
of Meco Realty Co., operator of Comerford
Theatres in northeastern Pennsylvania,
has purchased the assets of Carbondale
Theatre Co. from Rita Farrell Bui-ke,
Michael and Joseph Farrell and the L. A.
Farrell estate. Assets of the Carbondale
Vine, which had been a luncheonette for
many years. He renovated the entire exterior,
tore out the front, rebuilt the entire
first floor, put in air conditioning,
carpeting and wall paneling to make one
of the most modern offices in tlie area.
The bricks were painted black and the
cornice strip was painted white.
Milgram acted as his own contractor.
Construction was handled by I. Berkowltz.
Milgram operates Milgram Services with
his son Alvan and his son-in-law David
Gottlieb.
firm consists of the Irving Theatre in Carbondale
and the Mid-Valley Drive-In and
lauds adjacent to the Scranton-Carbondale
highway. The company was founded at
the tiu-n of the century by L. A. Farrell
and M. E. Comerford.
Columbia's "Last Chance for Love" is an
original comedy by Stan Burns and Mike
Marmer.
BOXOFFICE :: February 1, 1965 E-1

—
opened
I
—
—
—
—
—
——
Snow Storm Again Hits B'way Runs
But 'Goldfinger Still Holds Up
NEW YORK—The winter's latest snow
stoi-m, starting Satm-day, January 25, again
hui-t business on what is ordinarily the
biggest business day at the Broadway firstrun
spots but milder weather later in the
month brought some of the customers back,
particularly to the Radio City Music Hall,
where the last day of the final and seventh
week of "Father Goose" had a waiting
line outside the huge theatre. MGM's "36
'
Hours January 28. Also back to
capacity was "Goldfinger," in its fifth
big week at the DeMille and the east side
Coronet and a fourth at the Baronet.
However, both "The Night Walker," at
the RKO Palace and on Showcase, and
"The Outrage." now on Showcase at the
Forum, were mild for their opening weeks.
The other new film, Universal's "Andy"
at the Beekman, had a fine opening week.
"My Fair Lady" was again absolute
capacity in its 14th week of two-a-day
at the Ci-iterion and "Cheyenne Autumn,"
which had been hit by the recent snow
stoi-ms, improved in its fifth week of twoa-day
at Loew's Capitol. The next roadshow,
"The Greatest Story Ever Told,"
opens at Warner Cinerama February 15.
Best among the other holdovers were
the pictures in the smaller houses, "Mary
Poppins," in its fifth week at Cinema
Rendezvous; "Maniage Italian Style," in
its fifth week at the Festival and Loew's
Tower East; "Seance on a Wet Afternoon."
its in sixth week at the Fine Arts, and
"Zorba the Greek," in its sixth week at
the Sutton, every one of these up from
the preceding snow-bound week. However.
"Baby, the Rain Must Fall," in its second
and final week at Loew's State; "Kiss Me,
Stupid," in its fifth week at the Astor and
Trans-Lux, and "Sex and the Single Girl,"
its in fifth week at the Rivoli, were no
better than mild. "Dear Brigitte" replaced
"Baby" at Loew's State January 27 and
"How to Mui-der Your Wife" opened at the
Victoria January 26 following an invitation
preview the night before. This followed
a five-week Showcase i-un of "It's a Mad,
Mad, Mad, Mad World."
(Average Is 100)
Astor—Kiss Me, Stupid (Lopert), 5th wk 120
Baronet Goldfinger (UA), 4th wk 150
Beekman—Andy (Univ)
Carnegie Hall Cinema—Subsequents.
1 50
Nothing But o Man (Cinema V),
Cinema
-World Without Sun (Coi), 5th wk.
RCA SERVICE COMPANY
165 Varick St.
New York 13, New York LExington 2-0928
ema
Rendezvous
Mary Poppins (BV),
Coronet—Goldfinger (UA), 5th wk 1 7b
Criterion My Fair Lody (WB), 14th wk. of
two-G-day 200
DeMille—Goldfinger (UA), 5th wk 175
Embassy Love o lo Carte (Promenade), 2nd wk. 125
Festival Marriage Itolian Style (Embassy) 145
5th Avenue Woman in the Dunes (Pathe), move-
12th
orum The Outrage (MGM), 1st wk. of
Showcase
Juild Love a la Carte (Promenade), 2nd wk
incoln Art Thank Heaven for Small Favors
(Infl), 2nd wk
.ittle Carnegie Umbrellas of Cherbourg (Landau),
6th
Loew's Capit nn (WB), 5th
160
Loews State Baby, the Rain Must Fall (Col),
2nd wk 115
Loew's Tower East Marriage Italian Style (Embassy),
5th wk 175
Pans— Banana Peel (Pathe) 190
Plaza— It's a Mod, Mad, Mod, Mod World
(UA), 5th wk. of Showcase 110
Radio City Music Hall Father Goose (Univ),
plus stage show, 7th wk 125
Riolto Warm Nights and Hot Pleasures (Au-
5th
Rivoli Sex and the Single Girl (WB), 5th wk. ...120
RKO Palace The Night Walker (Univ); Man in
the Dork (Univ) 125
Sutton Zorba the Greek (Int'l), 5th wk 140
Toho Hidden Fortress (Toho), return run, 4th wk. 100
Trons-Lux East Kiss Me, Stupid (Lopert),
5th
120
Trans-Lux 52nd St The Outrage (MGM),
wk. of Showcase
Victoria— It's a Mad, Mad, Mod, Mad World
(UA), 5th wk. of Showcase
Warner Cinerama Mediterranean Holidoy (Cor
6th
"Mary Poppins' Impressive
In 350 Buffalo Start
BUFFALO—Walt Disney's "Mary Poppins"
stole the show among Buffalo first
runs for the week, chalking up a resounding
350 opening at the Centm-y Theatre.
"My Fair Lady," in a fifth week at the
Granada, and "Goldfinger," in its fifth
week at Shea's Buffalo, continued strong
in the 250 bracket.
Buffolo Goldfinger (UA), 5th wk
Center—Sex and the Single Girl (WB), 5th wk
Century Mory Poppins (BV)
Cinema, Amherst Kiss Me, Stupid (Lopert),
Granada—My Fair Lady (WB), 5th wk 250
Paramount First Men IN the Moon (Col) 125
Teck, North Park Baby, the Rain Must Foil
(Col) 100
'Mary Poppins,' 'Goldfinger'
Share 180 in Baltimore
BALTIMORE—Moviegoers tm-ned out in
fairly substantial numbers over the weekend
despite a continuous heavy downpour
of rain. Capacity business was reported
for "Mary Poppins," "My Fair Lady" and
"Goldfinger," all holdovers.
Charles The Americonizotion of Emily (MGM),
5th wk 120
Crest— Father 110
Goose (Univj, 5th wk
Five West—World Without Sun (Col) 130
Hippodrome—My Fair Lady (WB), 10th wk 175
Moyfair Mary Poppins (BV), 2nd wk 180 "^
-Marriage Italian Style (Embassy), 5th '
Senator— Kiss Me, Stupid (Lopert), 5th wk
Stanton Sex and the Single Girl (WB), 5th wk.
Town— Boby, the Rain Must Fall (Col)
Giant All-Media Promotion
Set to Introduce 'Sylvia'
NEW YORK—Paramount Pictures and
New York showcase exhibitors have begun
a massive, all-media campaign to introduce
Martin Poll's "Sylvia" to metropolitan
New York's millions prior to its
openhig at Loew's State and Showcase
theatres Febmary 10.
In the biggest campaign of its kind
since "Hud." more than $100,000 will be
spent to create an aura of mystery and
anticipation over the title character in
"Sylvia." and will involve an extensive
"teaser" sell, particularly in advertising
and exploitation.
At the planning session in the Paramount
office, details of the promotion
were outlined for exhibitors. Directing the
meeting were Martin Davis, vice-president
of advertising and public relations; Joseph
Friedman, assistant director of advertising
and publicity, and Bernard Serlin, exploitation
manager. They were assisted by
Hy HoUinger, publicity manager, and Ted
Lazarus, advertising manager.
Serlin distributed a kit of campaign
materials to Showcase exhibitors. It includes
a major book tieup with Fawcett
books and a music promotion with RCA
Records, which is releasing Paul Anka's
recording of the title song.
Showcase theatres were represented by
executives and managers from Loew's,
Century, Interboro, General Cinema, Cinema
Circuit, Stanley Warner, Prudential,
Newark Paramount, RKO, Fabian, Walter
Reade and Skouras.
New York Saturation Set
For 'Seven Dwarfs'
NEW YORK — Childhood Productions,
which is releasing "The Seven Dwarfs to
the Rescue," advanced the date for the
first New York booking from mid-February
to the weekend of January 30-31 at 60 theatres
in Nassau and Suffolk Counties and
Brooklyn and Queens. Tlie live feature picture,
which was made in Italy, is based on
the famed Grimm's fairy tale, a sequel to
"Snow White and the Seven Dwarfs."
Theatres in the Manhattan, Bronx,
Westchester and New Jersey areas will see
the picture at matinee showings for the
weekend of February 6-7. to be followed by
a final metropolitan area booking scheduled
for the Lincoln's Birthday weekend.
A $45,000 local advertising campaign has
been scheduled to launch the film, which
will be released for similar exposure in
other metropolitan areas in the U.S. and
Canada later.
The New York chains playing the film
include Associated Independent, Brandt
Theatres, B. S. Moss, Century. Randforce,
Skouras, Interboro, Island, Town and
Country and Reade-Sterling circuits over
the three-week period.
Embassy Pictures' "The Little Nuns" will
be placed in national release in mid-May.
New York—Sun Carbon Co., 630 — 9th Ave., Nfw York City -
National Theatre Supply, 500 Pearl St., Buffalo, N. Y.
Circle 6-4995
Phone TL 4-1736
, , „„,,,,
Albany Theatre Service, Albany, New York. Ho 5-5055
Massachusetts—Massachusetts Theatre Equipment Co.,
Boston. Liberty 2-9814
E-2
February 1, 1965

'
BOUDOIR TO
BATTLEnELD^f^S
Sean Connery
1-^^^^^
mixing Dames
and Danger
as oniy
he can I
AMERICAN
STARS
NTERNATIONAL
ALFRED LYNCH
wngsSj^bsz SRILFR^NKEL•»LDBUCH^A^N
V^HITE- HOLLOV^^^•'^^'^^ Stanley
rpftRKER-w""""""^
Jimenlccuz, mLTlJntannaiioriaL
/ YORK
George J. Woldman
630 Ninth Avenue
iw York 36, New York
Circle 6-1717
PHILADELPHIA
WASHINGTON, D.C.
Joseph Quinlivan Jerome Sandy
3 Penn Center Plozo, Rm. 1525 713 Third St., N. W
Philadelphia 2, Pennsylvania
Washington I, D. C.
LOeust 8-6684
District 7-2508
PITTSBURGH
Milton Brauman
415 Van Broom Street
Pittsburgh 19, Pennsylvoni
ATlontic 1-1630
BUFFALO
George Waldman
505 Pearl Street
Buffalo, New York
TL 3-3857

. . . Fielding
. . Trade
ALBANY
The seven-member court of appeals will
be at the Stanley Warner Madison
Theatre Tuesday i2i morning to see a
screening of "The Twilight Girls," which
has been labeled "obscene" in part. In the
afternoon, they will hear arguments on
the Board of Regents' appeal from the July
2 unanimous decision of Appellate Court
that scenes ordered eliminated are so minute
they do not constitute an appeal. Edmund
C. Grainger jr., attorney for Radley
A. Metzger of Audubon Films said the
scenes in question occupy perhaps two
minutes of running time.
The Albany club will close Variety Week
here February 20 with a black-tie dinnerdance
in the DeWitt Clinton Hotel. On the
arrangements committee are Charlie Saxe,
chief barker; Richard M. Meyers, property
master, and Dr. A. I. Milestein, crewman.
. . .
Andy Antoinette has been re-elected
president and business agent of Projectionists
Local 324, lATSE, and Arthur
Dietz was named vice-president. Frank
Matthews is corresponding secretary, Norman
Wirtz, secretary-treasurer . . . "The
T.A.M.I. Show," in Electronovision, was
featured at the Strand, with "Muscle
Beach Party" as co-featui-e ... A group
from Gloversville drove 50 miles in a snowstorm
to view "Marriage Italian Style" at
The
the Stanley Warner Delaware
Branche followed Walt Disney's "Emil and
the Detectives" and "The Hound Who
Thought He Was a Racoon" with "Lili"
and "The Coui-tship of Eddie's Father"
O'Kelly used a "coming"
"The Animals and Dave Clark 5,"
teaser,
for "Get Yom-self a College Girl" at
Schine's Mohawk in Amsterdam.
only.
Adrian Ettelson, Fabian district manager,
visited the home office in New York
. . . Renovations at the Strand in Plattsburgh,
N.Y., is continuing and are expected
to be completed by Easter. Richard
D. Weber, a fornier engineer, is operating
the theatre under partnership with James
E. Benton of Saratoga Springs. The down-
SILICON
Lee ARTOE CARBON CO
CONNIE PAYS REWARD
Connie Stevens, star of Warner
Bros.' "Two on a Guillotine." rewards
New York cab driver Abraham Stern
with a kiss and a .$100 check for his
honesty in returning her head. The
life-like foam-rubber head was lost on
its way to a beauty salon. Stern discovered
it in his cab and turned it in
to the 17th Precinct Police headquarters
in midtown Manhattan, where
Miss Stevens received it. The head,
seen importantly in the WB film, was
used by Miss Stevens in a personal appearance
tour of New York area theatres.
The film grossed $481,382 in one
week of satm-ation showings.
town house has remained open nearly all
the time since the remodeling began in
September. Work includes a new air-conditioning
system, new seats, lighting,
drapes and a new lobby and inner-lobby.
True to tradition, George N. Powers. 64,
stagehand and operating engineer, worked Variety Names James Velde
to the end. He collapsed while serving
with a mobile news team and was
Membership Chairman
pronounced
dead on an-ival at a hospital. NEW YORK — James R. Velde, vicepresident
and general sales manager of
Powers, whose last regular theatre assignment
was at the Stanley Warner Ritz < demolished
last fall had I, been working with of the membership committee of the New-
United Artists, has been named chairman
the CBS-TV news imit. Sui'vivors include York Variety Club, Tent No. 35. by Jack
the widow . screening of "Cheyenne
Autumn" was held by Wanier Bros. Charles Boasberg, vice-president and gen-
H. Levin, chief barker. Levin also named
at the Strand . . . Alan Iselin's Turnpike eral sales manager of Paramount, to head
Drive-In at Westmere, advertised an "early the Sunrise Coach committee of Tent No.
bird price," $1 per car, from 5:30 to 7 p.m.
35.
"Jim Velde, in agreeing to serve in this
important post, is strengthening the
foundation of the charity arm of show
business and his plans for enlarging the
membership will be most welcome. We
expect 1965 to be a banner year for both
Tent activities and for the size of the membership
roster under Velde's guidance,"
Levin said.
Variety Tent has sponsored three Sunshine
Coaches donated by Milton R. Ra«kmil,
president of Universal; Eliot Hyman,
president of Screen Arts, and the employes
of Warner Bros. The committee under
Boasberg wUl seek to increase the number
of coaches to be donated by the Tent to
hospitals and other organizations.
Levin also named Irving Dollinger first
assistant chief barker, as chairman of the
Tent's heart committee and named George
Waldman, crew member, to assume the post
of liaison between the Tent and Will
Rogers Memorial Hospital to coordinate
future activities between the two organizations.
Bruno Quits Loew's
For Distribution Post
NEW YORK—James Bruno, 37 years
with Loew's, the last eight years as division
manager, has resigned to accept an executive
post with one of the major distribution
companies, announces Bernard Diamond,
general manager of Loew's Theatres.
Although the name of the company was
not announced, it is believed that Bruno
will be working on roadshow pictures for
his new firm.
Bruno joined Loew's in 1928 as an assistant
manager. He became a manager
shortly thereafter, eventually climbing to
the head of the circuit's two flagship
houses on Broadway, the Capitol inow
Loew's Cinerama! and Loew's State. In
1957, he was advanced to division manager.
"We regret the loss of Bruno." Diamond
said, but "we are genuinely happy that he
has been chosen for an Important position
in another field of our industry."
Marion Billings to Open
Own Publicity Office
NEW YORK — Marion Billings,
special
press representative for Walter Reade-
Sterling's Continental Distributing division
for the past two and one-half years, left
the company at the end of January to
open her own publicity office to specialize
on motion picture projects. She will also
continue to handle special film projects for
Reade-Sterling, for whom she planned and
executed campaigns on "David and Lisa,"
"This Sporting Life" and "Seduced and
Abandoned."
Miss Billings' first new assignment will be
to handle the promotion and pre-opening
campaign on "One Way Pendulum," the
British comedy which will open at a New
York east side house in March. She had
previously been executive assistant to
Arthur Canton at Blowitz, Thomas and
Canton for six years, during which she assisted
on the publicity campaigns for
"Lawrence of Arabia" and "The Bridge on
the River Kwai," and was account executive
on the Ingmar Bergman films for
Janus, including "The Magician" and
"Wild Strawberries." Her first film job
was at MGM's New York publicity office.
AA-Landau Sales Meeting
On New Landau Pictures
NEW YORK—Allied Artists and the
Landau Releasing Organization, which recently
announced that AA will act as the
exclusive sales agents for all Landau pictures
in the U.S., will bring in all 28 sales
managers and district managers for a
three-day meeting on the Landau product
at the City Squire Motor Inn Thursday
through Saturday (Feb. 4-7).
The Landau organization will brief or
screen eight features for the AA personnel,
including "The Servant" and the Frenchlanguage
"The Umbrellas of Cherbourg,"
both already playing in the U.S., and "The
Fool Killer," "The Pawnbroker," "The Secret
Agents," "The Girl Betters" and "The
Teenager and Sex." Also coming under
discussion are three pictures to be delivered
dm-ing 1965, "The Heart Is a Lonely
Hunter," "Forbidden Area" and "The Eldest
Son of the Eldest Son of the Eldest
Son."
E-4 BOXOFFICE :; February 1, 1965

1 Seven
1 dition.
27
while
Seven Arls Names Ganis
Eastern Publicity Head
NEW YORK
-
Sidney Ganis resisned
from the national publicity department
of CoUunbia Pictures
^m^^^^ to join Sin'en Ait«
^PIPl^^ Productions as east-
W^ V ern publicity man-
I ,,—H M. i^sci". starting Janu-
'
1^
ary 25. according to
^ Edward S. Feldman.
— " /^^^ V i c c-president i n
T^^^^fc charse of advertising
^tf J^^^H and publicity. In his
^^H^^^^H new post. Ganis
^^H|^^^^H assist Feldman in the
l^H^^^^^I creation and implementation
of publicity
campaigns with
Sidney Ganis
the various distribution finns releasing
Arts product, notably MGM. In adhe
will coordinate publicity for Seven
Arts Pictui-es, the company's distribution
arm.
In addition to his Columbia post. Ganis,
who entered the film industry as a staff
publicist for Solters. O'Rom-ke and Sabinson.
public relations firm in 1959. also held
a publicity post at 20th Century-Fox. where
he functioned as staff writer and newspaper
and wire service contact.
Cinema Lodge Holds 25th
Anniversary Luncheon
NEW YORK—Emanuel Frisch. co-chairman
of the Cinema Lodge of B'nai B'rith
25th anniversary luncheon, held at the
Hotel Americana Thursday i28i acted as
Alfred W. Schwalberg. first president
and now honoraiT president, was awarded
a special citation from Label Katz, international
president. Moses L. Kove, district
gi-and lodge president, presented the
other citations.
Samuel Rinzler. honorai-y chairman, who
is celebrating his 50th anniversai-y as an
exhibitor, received a special plaque from
Baniey Balaban, Paramount board chairman,
whose early affiliation with the Anti-
Defamation League of B'nai B'rith in Chicago
helped to inspire the founding of
the local lodge.
BROADWAY
TJOBERT H. O'BRIEN. MGM president, of the Stanley Theatre, Jersey City, to help
returned from Europe Monday i25> judge the pajama show staged at the theatre
in connection with the current AIP
after a week visiting the production sites
of projects being filmed abroad. Back with "Pajama Party."
film.
O'Brien from Europe were Maurice R. Silverstein.
Robert M. Weitman. Morris Lefko.
Benjamin Melniker aiid Howard Strickling.
Max E. Youngstein. who is producing "The
Money Ti-ap" for MGM, is here from Hollywood
to discuss release plans and Si Seadler.
MGM director of special projects, Ls
back from Detroit, where he launched the
psychorama double bill of "Signpost to
Murder" and "Hysteria" at the Fox Theatre.
Roger H. Lewis, coproducer
* * •
with Philip Langner of "The Pawnbroker,"
which Ely Landau will now release through
Allied Artists, is here from California for
meetings with Landau and Paul Lazarus jr.
•
David D. Home, vice-president in charge
of foreign distribution for American International,
left for the west coast to discuss
future product with James H. Nicholson
and Samuel Z. Arkoff: Paul Lyday.
Buena Vista's promotion and publicity
manager, left for Atlanta January 25 to
aid Fiank Petraglia. BV publicist, for the
January 28 world premiere of Disney's
"Those Calloways." and Bernard Serlin,
Paramount's exploitation manager, went to
Dallas to coordinate the start of George
Maharis' 11 -city promotional torn- for Martin
Poll's "Sylvia" * * * Arthur P. Jacobs,
who will produce "Goodbye, Mr. Chips"
for MGM, is in New York from the west
coast for meetings with home office executives.
Jen-y K. Levine. head of the
* * *
chairman at the event in place of Seymom-
Poe of 20th Century Fox. who was unable special Columbia Pictm-es ad-publicity unit
to attend. Leonard Rubin, president, welcomed
the several hundred attending and special deputy sheriff of Essex County,
promoting "Lord Jim," has been named a
Mel Maron, program chaiiman, introduced N.J.
•
the dais guests.
Burt Lancaster and John Frankenheimer,
star and director, respectively, of
Among the Cinema Lodge chaiter members
who received special awards were
"The Train" for United Artists release, ai--
Miles H. Alben. Jerome Hyman and Henry
rived in New York Saturday (30i for the
C. Kaufman while several past presidents,
sneak preview February 1 and meetings at
including Arthur Israel jr.. Irving H.
the home office. Evan Evans, Fiankenheimer's
actress- wife, accompanied him.
Greeiifield. Jack H. Levin. Martin Levine.
Joseph B. Rosen and Saul E. Rogers accepted
awards in person and others ac-
* * •
Robert Wise, producer-director of
"The Sound of Music" for 20th Centm-ycepted
for the absent Max E. Youngstein.
Fox, arrived from Hollywood Wednesday
i
Robert M. Weitman. Abe Dickstein accepted
by Spyros P. Skouras) and the
(27) with a print of the picture to show
home office executives. * * ' Lawrence
deceased S. Arthur Glixon and Albert A.
Turman. who is in New York for meetings
Senft.
on "The Graduate," which he will produce
Others on the dais included Si Fabian, for Embassy Pictures, and Mike Nichols,
Philip Harling. Leonard H. Goldenson. Ely who will direct, has signed Calder Willingham
to write the screenplay.
Landau. Morris E. Lefko. Nat Lefkowitz.
Charles B. Moss. Walter Reade jr.. Solomon
•
M. Strausberg. Moses Kove. president of
Rex Harrison, who accepted the Film
B'nai B'rith District Grand Lodge No. 1:
Critics Circle Award for his performance
and Rabbi Ralph SOverstein, who gave the
in "My Fair Lady" returned to London and
benediction, as well as Carol Martin, nightclub
singer, for a touch of
George Cukor, who also accepted for the
glamor.
Warner Bros, picture, went back to Los
Angeles. » * • Frank Sinatra, star of "Von
Ryan's Express" for 20th Century-Fox. is
in New York for business meetings on this
and his "None But the Brave" for Warner
Bros. The latter company introduced Joey
Heatherton. who is starred in the March
release. "My Blood Runs Cold." to the
press at a reception at the Sherry-Nether-
1
land Wednesday 1 Connie Stevens,
who is in 'WB's "Two on a Guillotine," returned
to Hollywood after a New York
visit. ' * Jody McCrea and Patti Chandler,
featured in American International's
"Beach Blanket Bingo," were the guests
•
Elame Stritch, Broadway actress, has
been added to the featured cast of Marshall
Naify's "Who Killed Teddy Bear?"
currently .shooting in Manhattan under
Joseph Cates' direction with Sal Mineo
.starred. • * *
Camille Sparv, New York
fashion model who was tested in New York
by Joyce Selznick, Columbia's eastern
talent director, flew to Hollywood for a
more elaborate screen test by David Swift,
producer-director. * * * Jonathan Winters,
who recently completed "The Loved One"
for MGM. is in New York to tape TV specials
while Robert Morse, star of MGM's
"Quick! Before It Melts." is back in Manhattan
following a four-city promotion
tour for the picture.
•
George Maharis. who has been promoting
Paramount's "Sylvia" on TV in New
York, left for Dallas to start his 11-city
tour for the February release, after which
he will visit Fort Worth. Houston, New
Orleans, Atlanta, Chicago, Detroit, Toronto,
Boston. Philadelphia and Washington
before February 6. Dana Andrews, star
of Paramount's "Crack in the World," is in
New York to promote this and to start rehearsals
for his stage appearance in "A
Man for All Seasons," which will play the
Paper Mill Playhouse, Millbm-n, N.J., February
16-28.
Sidney J. Kulick Dead
NEW YORK—Sidney J. Kulick. head of
Bell Film Exchange, who returned from a
European trip with his wife. Esther, earlier
in January, died Sunday '2i> after being
hospitalized following a stroke. Sei-vices
were held Monday i25i at the Riverside
Funeral Chapel.
He is survived by his widow and two
children.
V\^AHOO is the
boxofFice attraction
to increase business on your
"off-nights". Write today for complete
details.
Be sure to give sealing
or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Ookton St. • Skokie, Illinois
BOXOFHCE February 1, 1965 E-5

. . "You
. . John
^

'
D
. . Carl
!
Levin and Conant Named
As Directors for MGM
NEW YORK — Metro-Goldwyn -Mayer
>iiKkholders at the annual meetiiie Februai
\ '25 will vote on two new directors nomi-
Charles Funk Becomes
20th-Fox Ad-Publicist
BUFFALO—Charles Funk resigned as
manager of the Centui-y, downtown United
Artists circuit first
run. to become advertising
- exploitation
representative for
20th-Fox in this exchange
area. He had
been Centui-y manager
six years.
Frmk succeeds Pat
Dwyer at 20th-Fox,
who has been moved
to the St. Louis exchange
area. Carl E.
Charles Funk Schaner has been
named manager of
the Centm-y. He has been with the UA circuit
in Pittsburgh.
Pimk lives in Cheektowaga, N.Y., with
his mother.
NSS National Convention
Begins Feb. 4 in Chicago
CHICAGO—National Screen Service will
hold a three-day national sales convention
at the Continental Plaza Hotel beginning
Fi briiary 4. according to Melvin L. Gold,
Li'.neial sales manager. Duiing the meetinu
winners of the recent Al Blumberg
Sales Drive will be announced and prizes
di.stributed.
Gold will introduce many new showman-
.ship devices developed by NSS which will
be made available to the industry during
the coming months.
BUFFALO
j|
J^lbert Becker, the oldest active member is doing a great job in tub-thumping for
of Variety Tent 7—he was a signer of the rapidly growing Kensington section of
luitid by management, according to Robert the clubs charU>r— ha.s been voted an honorary
member by the vantage of the popularity of the TV Pey-
the city. Tlie Kensington recently took ad-
II O'Brien, president. They are Philip J.
club crew ht'aded by ton Place series and presented to capacity
Li\in. real estate development and consi.
Anthony T. Kolinski, audiences the films, •'Peyton Place" and
iiction executive of Plainfield, N.J.. and
"Return to Peyton Place," on the same bill.
iliiif barker. Becker
I'liink E. Conant. vice-president of the
ci ia.se Manhattan Bank.
came to Buffalo from
Levm
New
TV stars are being selected for the Buffalo
Variety club's annual 16'i>-hour char-
is active in shopping
York City in
center de-
M'U)pinent in New York. New Jersey. Penns\l\ania.
Maryland. Virginia and Florida
^ 1901, when he was
ity Telethon February 6. 7
9
on Channel 7.
given a job by pioneer
III' IS a lawyer and member of various bar
^ka showman Michael Ihc list includes Elizabeth Montgomery,
us.sociations and a director of New Jersey ^ Mm Shea in his Garden
Raymond Burr. Barbara Hale. Lome
~
banks. He is also associated with philan- ^H
GrcH'u. Michael Theatre.
Landon. This first
Mary Ann Mobley.
job was the showing
thropic. civic and education groups, among
^^H
Mary Morse. Imo;;ene Coca. Beverly
Garland. Terry Wilson and Boris Karloff.
them the United Jewisli Appeal, Newark ^m
of films of President
Shooting schedules
Beth Israel Hospital. Metropolitan Opera.
McKinley's
and other problems will
funeral.
New York Philharmonic and Rutgers AI Becker At that time Al was
narrow the list to three or four big names
by showtime.
still wearing
Some 60 local acts also will
short
i
I
I
i
University.
Conant
participate.
pants but Mike instructed his Garden manager,
George Walker, buy
Honorary Telethon chairman
began his banking cai-eer with
is Clifford C. Furnas, president of the
to him long
the First Boston Coitj.. has been a vicepresident
of the Irving Ti'ust Co. and the
Statt>
trousers. Becker remained
University at Buffalo.
with Shea
Nathan Dickman
of B&D Distributors is club chair-
as a
projectionist mitil 1904 when he became
Bank of Manhattan Co.. now tlie Chase
an operator in the just completed
man. Nate was very active in last year's
Com-t
Manhattan Bank. He is also a director of
Street Theatre, for many years the Buffalo
Telethon which set a record figm-e for the
industrial companies, served two terms as
club's charity fund, which the club hopes
home of Keith-Albee vaudeville. In
president of the Fifth Avenue Ass'n and
to
1905 he went into business for himself under
the title of the Becker Theatre Sup-
exceed this year.
has long been associated with the Boy
Scouts of America.
Frank Arena, city manager for Loew's
ply Co. In 1927, he sold out to the National
Theatre Supply and continued as ing of "Johnny Cool" Monday

. . . Pittsburgh
. . Fred
. . Glenn
. . Mike
. . Chester,
. .
. . Leon
. . Alexander
. . The
. . Nat
PITTSBURGH John Blalt Jr. Named
T^ike Wellman, Sharon outdoor and indoor
exhibitor, has taken over the
nearby Reynolds Di'ive-In at Ti-ansfer. and
he will reopen it . . . The Tri-State Drivein
Theatre Ass'n pm-chased institutional
ads in local newspapers to exploit "22 Exciting
Years of Good Movies in Pittsburgh
and the Ti-i-state Area" and to promise
continuing service of the best movie entertainment
available, plus no parking
worries! . C. Cook, former Beaver
theatre owner, was re-elected board chairman
and president of the Beaver Tioist
Co.
Common pleas court authorized liquidation
of the Penn-Federal Corp., owner of
the Pemi Theatre which the UA cii-cuit
closed September 8. When the Penn-Pederal
Corp. was unable to pay its debts, John
A. Mayer, sign-painting studio operator,
petitioned the com-t to appoint a receiver.
Hilliard Kreimer was named receiver for
the bankmpt gi'oup. The receiver was
given authority to collect all assets and
dispose of them at public or private sale
film labs is a service business
that is growing rapidly. The volume
here last year was around $10 million.
Producers and processors here include the
Animators. Wan-en R. Smith. Inc.
Associated circuit theatres downtown
and elsewhere took the lead in the Wednesday
ladies matinees for 50 cents. Stanley
Warner theatres came back with allday
previews of the next feature plus the
current show for 50 cents to 5 p.m., but
continuing the double attraction thi-oughout
the day, at the Warner and Stanley.
.
.
Albert J. Sippel jr.. formerly of Filmrow,
now is technical assistant of the
Pennsylvania
Virgil Jones,
Ci-edit
new WB
Union
branch
League
manager,
tradescreened the 35mm print of "Cheyenne
Autumn" at the Forum Theatre January
26 E. Campbell is exploiting
. .
United Recording Sei-vice
Nate
the
Landy, formerly in exhibition
.
and
in film-truck service here, now is in the
.
insurance business Pa.,
its abolished 10 per amusement tax.
cent
Toni Armenti, who years ago was a
Filmrow gal and rhumba cashier, now is
a partner in the Milton Wiener Office
Equipment Co. This firm was established
some years ago by Arlene Stutz Wiener's
husband. Arlene is the Associated Theatres
booker . Heni-y, former Pittsbui-gh
Steeler's linebacker, will be the
screen's No. 14 Tarzan. A Hollywood bit
player and a studio lab worker, the onetime
football pro doesn't swim. While a Pittsbui'gher,
he was allergic to animals. Adman
Bud Stevenson visualizes Henry as the
first Tarzan to drown or be eaten by crocodiles.
Seriously, Mike, 6-3 and 227 pounds,
should make a very good No. 1 man of the
jungle, after seven years in the National
Football League.
Blatt Co. President
PITTSBURGH—John A. "Jack" Blatt jr.,
34, of Erie, Pa., has been named president
of Blatt Bros. Corp., succeeding the late
Charles R. Blatt. He is the son of John A.
"Jake" Blatt sr., of Corry, Pa., general
manager and one of the founders of the
theatre firm.
The new president attended Corry
schools, gi-aduated from St. Bonaventm-e
University and served as a first lieutenant
in the U.S. Medical Service Corps. He
is married to the fonner Janet Orcutt of
Corry, and they have four children. He
has been co-owner of the Paramount Die
Corp. of Erie for five years, and previously
worked at Blatt theatres in Williamsport
and in the Pittsburgh office.
The Blatt Bros, organization was founded
in 1920 by John A., William J., and Charles
R. Blatt, the latter two deceased. Circuit
theatres are at Con-y. Somerset, Greenville,
Patton, West Newton, New Bethlehem, Albion
and Port Allegany in Pennsylvania,
and in East Aurora, N.Y., and the Star,
Lawrence Park and Lakeview drive-ins in
Erie; Star. Park and Skyway in Buffalo:
the Altoona at Altoona, and the Cori-y
Drive-In, Corry, Pa.
Blatt Bros, has operated the Corry TV
Cable Co. since 1957 and plans expansion
in the community antenna field. In 1961
Blatt entered the dry cleaning business at
the Norge ViUage in Erie.
Other appointments announced following
the annual meeting here were John
sr., A. Blatt Con-y secretary; Earl R.
Beckwith, Pittsbm-gh, treasm-er. Fi-ank E.
Lewis, Pittsbmgh; Ralph Dickey, Somerset
Ti-list Co., Somerset, and Regis P. Burns,
Erie,
were appointed vice-presidents.
The circuit's general offices are at 194
Castle Shannon Blvd.
BALTIMORE
Those in-transit movies the Baltimore &
Ohio railroad recently inaugui-ated on
the Capitol, which runs between Baltimore,
Washington and Chicago, will be added
soon to the National which serves Baltimore,
Washington. Cincinnati and St.
Louis. Films are shown nightly in one
coach and a dining car. The train-movie
differs from the already established planemovie
in that it is available to all passengers,
regardless of ticket price and a
person can "walkout" if he wants to, which
cannot be done on a plane.
George Brehm, co-owner of the Edmondson
and Elkridge di-ive-ins and his wife
Ruth have returned from Miami . . . Fred
Perry, manager of the Little, entertained
relatives from New York state over the
weekend.
Jay Ordan of New York, assistant to
vice-president Tom Rodgers of Ti-ans-Lux
Theatres, was here on business. Also in
town was Bob Maar, assistant to the gen-
Terry Cozza, president of Teamsters 211,
which handles much of the film trucking
in the tristates, turned into the Children's
Hospital fund a record $9,424.49. which his
eral manager of Trans-Lux .
jr., on leave from law school
Back
in Los Angeles,
members had donated or collected in the
is visiting his father, general man-
Old Newsboys campaign . ager of Rome Theatres
. . Donaldson's
Ci-ossroads, where Associated's Crest Shopping
Brown, former assistant at the Apollo, has
Center Theatre Is located and the been promoted to manager, filling a va-
twin Mount Lebanon Outdoor Theatres, cancy created by the death of Leo Mcwill
have new traffic signals installed. Cieevy.
WASHINGTON
pirector George Seaton hosted a screening
of MGM's "36 Houi-s" at the
MPAA screening room for govermnent and
military people and news media folk . . .
Ben Bache, WB manager, hosted a "screaminar"
conducted for Baltimore and Washington
exhibitors coming up with bookings
of "Two on a Guillotine" . . . "The
Greatest Story Ever Told" will be premiered
March 9 at the Uptown Cinerama
Theatre as a benefit for the United Nations
Ass'n and the Eleanor Roasevelt Memorial
Foundation. The President and Fiist
Lady will serve as patrons. A champagne
supper at the Shoreham will follow the
preview with the diplomatic corps as
special guests.
Nat Nathanson, Allied Artists division
manager, and Erwin Lesser of Landau Pictures,
New York, conferred with Milton
Lipsner, local AA manager, on the new
distribution deal mider which AA will handle
Landau pictui-es. Lipsner served on the
govei-nors reception committee dm-ing the
inauguration of President Johnson. Orville
Crouch of Loew's Theatres was coordinator.
George Maharis will be here on the 5th
to tub-thump for "Sylvia." Publicist Ernie
Johnson, manager Ted Krassner, and Jack
Howe of the Paramount exchange ananged
a screening of the film at the MPAA room
that morning. The pictm-e will open at the
Palace on the 11th . Keith and
Palace presented the closed-circuit TV of
the Patterson-Chuvalo fight on the 11th
at $5 a ticket.
Fred L. Wineland, treasurer of the 11-
theatre Wineland cii-cuit. has been recommended
for appointment by Gov. J. Millard
Tawes to the state senate to succeed
the late H. W. Wheatley. The Silesia theatre
executive has served as a house member
from Prince Georges County dm'ing
the past two years .
Schimel,
Universal manager, tells us he met the
need of a new coffee pot at the exchange
by buying a 22-cup urn . . . Universal sales
manager Hany Howar received a cablegram
from the Middle East informing him
of the death of his father . Shore,
one of the owners and general manager of
the Pike Theatre at Rockville. and wife
spent a few days in New York . . . Stanley
Warner booker "Buster" Root and wife
were in New York to see "Hello, Dolly" and
"Purmy Face."
Renovated Manor Open
In Pittsburgh 'Hill'
PITTSBURGH—The Manor Theatre
in
the Squirrel Hill section has been reopened
by Stanley Warner after complete renovation,
inside and out, with "Seduced and
Abandoned."
Improvements, in addition to redecoration.
include a new marquee and sign, new
inside ticket desk, a lounge in place of the
old inner lobby, new carpeting and respacing
of the 884 seats in the auditorium
and 140 in the balcony.
The schedule will be continuous performances
after opening at 6 p.m., moved
up to 2 on Satm-days and Sundays.
Lee Remick, star in Columbia's "Baby,
the Rain Must Fall," appeared as the mystery
Guest on What's My Line, CBS-TV
network show.
E-8
BOXOFFICE :: February 1, 1965

HOLLYWOOD
NEWS PRODUCTION CENTER
Yankee James Bond
In 'Harm Machine'
HOLLYWOOD—Joseph P. Robertson's
Dimension IV Productions has begun filming
of "The Harm Machine." a color feature
starring Mark Riclrman in the role of
Adam Chance, termed America's answer
to James Bond. Wendell Corey costars as
his superior. The screenplay was written
by Blair Robertson and Gerd Oswald is
director.
General Artists Corp. represents Robertson
and will use the feature as a spin-off
for a projected television series.
Patricia Neal arrived from England to
prepare for her starring role in "Chinese
Finale." a Ford-Smith production for
MGM. scheduled to start this month. Miss
Neal, winner of last year's best actress
award for her performance in "Hud," will
present this year's best actor Oscar to the
winner of the upcoming Academy awards
presentation, a traditional practice.
Kaye Named Committee
Chairman for Premiere
LOS ANGELES—Danny Kaye has accepted
an invitation to be chaimian of
the sponsors and hosts committee for the
local premiere Februai-y 17 of "The Greatest
Story E\-er Told," announced Adlai E.
Stevenson, U. S. ambassador to the United
Nations and national chainnan of the premiere.
The United National Ass'n of the
United States and the Eleanor Roosevelt
Foundation are official hosts of the premiere
in the Pacific Cinerama Theatre.
Kaye has long been associated with the
UN, Roosevelt Foundation and UNICEF.
an organization devoted to the physical
educational bettennent of children.
Universal, Writers Guild
Settle on Basic Contract
HOLL'YWOOD—An agreement between
Universal and Writers Guild of America has
been reached on their new basic contract.
Both sides will continue to litigate their
post-1948 contract on films sold to tele-
\i.sion w-hich has been in dispute for some
time. Coui-t decision will decide that issue.
New pact covered the problem with clarification
of the basic conflict.
Exteriors in Mexico
HOLL'YWOOD—Instead of Hong Kong,
it will be Mexico for exteriors on the
MGM-Jacques Bar production "Ready for
the Tiger," starring Alain Delon.
(Hollywood Office— Suite 321 at 6362 Hollywood Blvd.)
Maree Named Production
Chief of Gilbraltar Co.
HOLLYWOOD - A. Morgan Maree UI
was named by Rock Hudson as vice-president
in charge of productions for Gibraltar
Productions. Hudson was re-elected president.
Other vice-presidents are Henry Willson
and S. A. MacSween, with the latter
also the treasui'er. Woodi'ow Irwin is secretary
and Jess Morgan, assistant secretary
and assistant treasm-er.
Maree, the new production head, has
been actively engaged in business management.
In addition to motion pictm-e properties
proposed as starring vehicles for
top-level screen personalities which are
under discussion, Maree said Gibraltar is
plaiming to film at least one television
pilot this year. A musical comedy property
for production, in association with
Herbert Green on Broadway, also is planned.
Academy Players Directory
Set for February Issuance
HOLLYWOOD—Publication of the 100th
edition of the Academy Players Dii-ectory
is scheduled this month. First edition was
produced 28 years ago. When it was first
issued, there were 18 studios credited with
participation. Those included Grand Na-
an IBEW workman on a tape generator
with a man from lATSE Local 728. IBEW
protested and said lA was invading its
jurisdiction. George Mulkey of IBEW is
investigating.
Ake Falck will direct Royal Films International's
April release, "The Wedding."
Affiliate Members
Accepted by ACE
HOLLYWOOD—Following a mail balloting
of the American Cinema Editors membership,
the ACE board of directors has
amended bylaws to include an affiliate
membership category, president Gene Fowler
said:
"For a number of years, the American
Cinema Editors have received nrunerous
requests from people in allied fields of
motion picture production to play a more
active role in supporting the programs and
goals of the ACE. The officers, members
and board of directors voted overwhelmingly
to accept this proffered support and
recognition of the ACE program."
The new affiliate membership is restricted
to executive and top supervisory
personnel of companies and organizations
which are closely allied to film editing in
the motion pictm-e industry.
Among the first affiliate members voted
membership were Neal Gordon Keehn,
Robert Albert Malham, Lew Mansfield,
Mel G. Sawelson. Harold A. Scheib, Paul
A. Schwegler, Gilbert Richard Scott, Thomas
George Sproul, John R. Aitkens, Sherman
Grinberg and Guy Carleton Hunt. Fowler
appointed Lew Mansfield interim chair-
tional Films, Pi-incipal Pi-oductions, Major
Pictm-es and others no longer part of the
Academy
man of the affiliate members pending the
first general meeting.
film scene, according to the report
in a newsletter issued to members of
the Academy of Motion Pictm-es Aits and
Sciences.
1964's Best Sound Editing
A total of 1,255 Players were listed in
the first volume, with 541 of these, or about Nominations Selected
45 per cent under studio contract. Only HOLLYWOOD — The Motion Picture
94 of the 5,500 actors now listed are under
contract.
Sound
tions for
Editors
the best
have
sound
amiounced
editing in
nomina-
the past
This latest issue contains 1,200 pages year. Presentations for this year's Golden
compared with 248 pages when first issued. Reed awards will be made at the 12th annual
awards dinner dance at the Beverly
Hilton Hotel March 13. Nominations for
Universal, MGM Unions
the major motion pictures are Fate Is the
Fuss Over Job Rights
Hunter, The Lively Set, Advance to the
LOS ANGELES—As a result of a jurisdictional
fight involving the plumbers and Coming, Robinson Crusoe on Mars, Secret
Rear, Cheyenne Autumn. The Outlaws IS
cinetechnicians locals. Universal was Invasion, One Potato, Two Potato and The
caught in the middle and threatened with Pink Panther.
a picket line. lATSE president Richard F.
Walsh instructed all Hollywood lA unions
to ignore the picket lines, declaring that the
Bing to Star in 'Poppo'
issue should be mediated.
HOLLYWOOD—Bing Crosby will star in
Meanwhile another jurisdictional fight a film adaptation of "Poppo. " The book is
broke out at MGM over the replacement of by Josef Berger. which producer-director
Roger Kay is preparing under his Sagittarius
Productions banner. No release has
been scheduled. "Poppo" is a comedydrama
of a 6-year-old Puerto Rican boy
who imexpectedly walks into the lives of
a maiTied couple; the husband to be played
by Crosby. Pi-esent schedule calls for shooting
to start this summer.
BOXOFFICE :: February 1, 1965 W-1

d^acnstiaae a.
yj^THAT DIFFERENCE does a director's
knowledge of the technology of moton
pictui-e-making make in the final entertainment
viewed
°'^ ''^^ screen? How
^W^l^ki
^MB|^^^ many directors are
^Hp^HHH cognizant of magjj^P^^^j
netic tape teclvnology,
^^W ' both for sound and a
-^' -^
video record of the
performance on the
^^^^^
set? Pi-ankly, in the
20 years of covering
this beat, we have
rarely found direcikB^BBk
tors who knew the
difference between
Jerry Lewis
speeds of tape transport
on the sound recorders and how placement
of the mike could make a difference
in the technique of shooting a film. Some
directors came up from directors of photography
or were editors; some were writers,
but few have the background which
Jen-y Lewis has acquired because of his
love of taking things apart and seeing how
is developing in the field of motion picture-making,
as a director.
TV CAMERA ATTACHED
Recently, the Mitchell Camera Co. introduced
a film camera with a television
camera attached to it. Unlike projects of
this type in the past where the camera was
attached, the new Mitchell system enables
the director to look through the lens. Additionally,
a tape recorder was attached so
that a visual record of the performance
could be played back at once without waiting
for daily rushes. At the Beverly Hilton
Hotel, looking carefully at this new system
with the technicians, engineers and
cameramen, was Jen'y Lewis. He was one
of the few dii-ectors who knew what it was
all about. For Lewis has been using television
cameras and receivers on his pictm-es
for the past several years. Asked
at that time, whether he intended to use
Mitchell's new system, he replied he had
one of his own. It was attached to the
camera but did not view through the lens.
LEWIS SYSTEM IN ACTION
We visited the set at Paramount and
watched Lewis working with his updated
system. Dui'ing one camera take, where
two actors were at a desk, the action called
for one of them to lean over and pound his
fist and then tm-n and answer the phone.
Because of liis blowup in the lines, four
or five takes were necessary. Suddenly.
Lewis called the script giil to his side and
interrogated her about the position of the
actor's hands. It seemed that he recalled
that when the man had walked across the
room and reached the desk, his hands had
been in his pocket. However, with the blowup
in the lines, he was forgetting this. Under
ordinai-y circumstances, the script girl
might have noticed this but until Lewis
mentioned it, she was not sm-e.
The point is, that if the scene had been
shot and the film sent to the labs to be
WITH SYD CASSYD
developed, until the rushes were viewed the
next day the retakes would not be made.
Sometimes actors have moved on to other
pictures, set might be broken down, etc. In
this case, Lewis walked over to his sound
and video man and rewound the tape to the
orighial scene. Sui'e enough, he had been
right. The action was then shot properly
to fit into the previous sequence.
What was the net result in savings? The
cast, crew and actors were there when
needed. To have returned the next day
would have cost an approximate $15,000,
for these are very large crews with scales
of pay up to $500 a day for camera crew
plus other equally high costs. The cost of
the Sony video tape recorder is about $12,-
000. Lewis had been using it for four days
and it has more than paid for itself. Shooting
of the film in its entirety will take
about 50 days.
When new ideas are introduced into the
motion pictm-e field, there is sometimes a
lag in their acceptance by the professionals.
With a man in a hm-ry, such as Jerry
Lewis, where he acts, directs and produces,
they work.
his technical knowhow has succeeded in
This is not a pitch for a particular pictm-e
nor for Jerry Lewis the actor. It is ing at once, and his successful experience
getting them introduced into pictm-e-mak-
written about the technique which Lewis will influence many others in this business.
Rocky Kalish to Produce
Spring Writers Guild Show
HOLLYWOOD—Austin "Rocky' Kalish
has been named producer of the Writers
Guild's 17th annual awards show at the
Beverly-Hilton March 17, it was announced
by awards chairmen Allen Rivkin and Ellis
Marcus. Kalish will replace Herbert Baker
who has resigned the show's stewardship
because of other duties.
Kalish takes over the direction of the
writing, etc., of what has been tenned as
"the best show in town." Baker will continue
as contributing writer. Other scripters
include George Atkins, Billy Barnes,
Richard L. Breen, Jack Brooks, Eniest A.
Chambers, Oliver Crawford, Sam Denoff.
Mel Diamond, Richard DeRoy, Ray Evans,
Bruce Geller, Shii-ley Henry, Bruce Howard,
I. A. L. Diamond, William Idelson,
Hal Kanter and Sheldon Keller.
Matty Malneck will aiTange and conduct
the music. Albert Aley and Catheiine Tm--
ney are again on the arrangements committee,
with Jill Parsons as coordinator
and Audrey Nicole, assistant coordinator.
'Roar of Greasepaint'
To Open New TV Series
HOLLYWOOD—Alcoa Preview, the new
television series which will preview outstanding
events in the world of entertainment,
starring Douglas Fairbanks jr. as
host-nan-ator, will present the story behind
"Roar of the Greasepaint," the new
Anthony Newley musical to be produced
by David Merrick, when the series premiere
on ABC-TV Febi-uai-y 4. A highlight of
this first in a series of fom- shows, will
take viewers to the set and present the
stoi-y behind the motion pictm-e "The
Amorous Adventm'es of Moll Flanders,"
staiTing Kim Novak and Vittorio De Sica,
being filmed in London.
Prefers Making Films
Outside Hollywood
NEW YORK—Ralph Nelson, young director
who came into motion pictures from
the TV field, prefers to make his films
outside of Hollywood, as he did for the
prize-winning "Lilies of the Field" and
his just-completed "Once a Thief," filmed
in San Francisco for MGM release.
"Nothing has changed in Hollywood in
the past 25 years, and that includes the
technicians and supervisory personnel at
all major studios, as well as the standard
formulas for filming, such as unnecessary
sets and lighting equipment," Nelson
maintains. While he has praise for the
industry leaders who made Hollywood
great. Nelson believes that many of them,
including producers, directors and writers,
are living in the past and doing things
as they did then.
Questioned as to how MGM executives
feel about his making pictures outside their
Hollywood studio. Nelson replied that he
brought in "Once a Thief," which stars
Alain Delon and Ann-Margret, for $100.-
000 under the original $1,700,000 budget—
and MGM gave him and his coproducers,
Jacques Bar and Fied Engel, the latter the
other half of Nelson's Nelson-Engel company,
"complete freedom." After the first
viewing of the film. MGM even permitted
Nelson to keep the tragic ending, he said.
Nelson said the film industry has failed
to develop its own producers and directors
in the past two decades and this is the
reason for the current crop of newcomers
all being from the TV field, including himself,
Sidney Lumet, John Frankenheimer,
George Roy Hill, are the ones he mentioned.
Lumet, as an example of their
thinking against Hollywood restrictions,
has never made one of his eight pictures in
a Hollywood studio.
Nelson, who made two other features
after "Lilies of the Field" which was distributed
by United Artists, "Father Goose"
for Universal and "Fate Is the Hunter" for
20th Century-Fox, has a contract to make
two more for UA, one starring Sidney
Poitier and James Garner. He does not
intend to start either until August, after
his recent "three in a row." However, if
another film like "Father Goose" is offered
him in the interim, he might accept
it. Nelson admitted.
Nelson hopes that "Once a Thief," which
will not be released until later in 1965, will
be submitted at the Cannes Film Festival in
May or it may open in Japan, where "Alain
Delon is a top favorite," he said. Nelson, a
native New Yorker, made his first feature
film in 1962, Columbia's screen version of
"Requiem for a Heavyweight," which he
had done as a TV drama and for which he
won an Emmy as "best director."
Roy Bradley to L&L Board
LOS ANGELES—Al Lapidus and Charles
A. Lugo jr., of L&L Concessions Supply Co.,
announce that they have completed arrangements
with Roy Bradley, of West
Coast Automatic Candy, whereby Bradley
becomes an officer and director of L&L.
'Special Favor' Now
HOLL"^WOOD — "The Favor,"
a Universal-Lankership
production, has been retitled
"A Very Special Favor."
W-2
BOXOFFICE :: February 1, 1965

-rs-e^-SSleS
mixing Dames
and Danger
as oniy
he can!
AMER.CANiNTERNATlONAL STARS
SEAN
CONNERYana ALFRED LYNCH
OpeRwnpjM
HOLLOmV-ALANWNG-S
Co-sUtci
Cecil PARKER -wifi-Hy^^^"*^^"'""''
NTACT YOUR yima/ilaoTL, MrJ^
iElTLE
Robert S.
Pornell
2316 Second Avenue
Seottle 1, Woshington
MAin 4-6234
DENVER
Chick Lloyd
2145 Broadway
Denver 5, Colorado
TAbor 5-2263
SALT LAKE CITY
Fred C. Polosky
252 East Flrut South
Salt Lake City, Utoh
DAvis 2-3601
LOS ANGELES
Harry Levinson
1918 So. Vermont Avenue
Los Angeles 7, California.
REpublic 1-8633
SAN FRANCISCO
Hal Gruber
255 Hyde Street
Son Francisco 2, Califomio
PRospect 6-4409

. . Jules
LOS ANGELES
n ccording to Jerry Persell of Crest Films,
Woman of the Dunes," the Japanese
import, is scheduled to open at the Cinema
Theatre in Hollywood and the Tivoli Plaza
in West Los Angeles February 17. Picture
is a Japanese Oscar Gerelick,
.
western division manager for AIP, was
back from a trip to Seattle, Portland, Las
Vegas, Salt Lake and Phoenix where he
set up screenings for Atragon, Beach Blanket
Bingo, Tomb of Ligeia and Fanny Hill.
The Ventura, a 1,500-seat theatre, closed
RCA SERVICE COMPANY
909 North Orange Drive
Hollywood 38, Calif. OLdfield 4-0880
Lm artoe
silicon tube
15 AMPERE 40%
CASH DISCOUNT 'W^^
Lee AirrOE Carbon Co

I
I
!
Morley
I
1 r
I
I
!
Rotates Film Stars
With World Appeal
\'F\V YORK—A rotating system of stars
iiiance its appeal to the foreign coun-
11 which it plays has been provided
M- Masnificent Men in Their Flying
M u hines or How I Flew From London to
Pans m 25 Hours and 11 Minutes" for 20th
Ciiitury-Pox release.
Stan Margulies, producer, described the
systt-m at a press luncheon January 25.
Leading roles were assigned to a Japanese.
o. 'iian, Italian. French. British and
ican player, each a star in his own
iry. and as the picture plays in his
r.y he will be starred over the others,
was a real pro so production diffis
anticipated by some of Margulies'
were not encountered, he said. There
special subtitles at the end supplyma
about the stars.
picture deals with a 1910 interna-
,. .il air race and planes of that day were
lU'ivn. sometimes with considerable difiHultv.
In one instance, a special airfield
had to be built at the base of a cliff from
wli.ch the plane flew because it lacked the
P 'All to return to its starting point. In
aiuithor. the plane would not take to the air
with a pilot weighing more than 130
poiind.s. An aviatrix finally had to fly it.
Th.auh temperamental, the planes will be
u>od in promotion, according to Jonas
Rosenfield jr., 20th-Fox vice-president in
chaise of advertising, publicity and exploitaiion.
Margulies termed the picture a comedy.
Its only message, he said, was not to fly in
a 1910 plane. Stressing its wholesome characii'i.
the producer criticized films which
n!\ on sex and "dirt" for appeal. He said
ihrv will gradually disappear because there
IS lust so much of that sort of thing that
can be "dug up." Clean, entertaining
|)ict tires will always live, he said.
Margulies paid a special tribute to Elmo
Williams. 20th-Fox managing director in
Biitain, for exceptional aid in production
arrangements.
The stars in the picture are Jean-Pierre
Cassel of France. Alberto Sordi of Italy.
Ciert Frobe of Germany, Yujiro Ishiliara
of Japan, James Fox, Sarah Miles, Robert
and Teny-Thomas of England and
Stuart Whitman and Red Skelton of the
U.S.
use to Start Weekly
Film Production Course
LOS ANGELES—The University of
Southern California will offer a course on
•procedures in Motion Picture Pi-oduction"
starting Monday f8>, designed for personnel
in industry, television, advertising
and other fields where knowledge of film
production procedures is needed.
The weekly course will be held in USC's
Cinema building and is made possible
through the Committee on Education of
til. Society of Motion Picture and Television
Einfeld Completes Scoring
For 'The Streams Thereof
HOLLYWOOD— In Tel-Aviv, producerdirector
Richard Einfeld has completed
scoring of his U.S.-financed featui'e. "The
Streams Thereof." with the Israel Philharmonic
Orchestra.
Burbank Asks Youth Ban
At Adults Only Films
LOS ANGELES — The Burbank city
council has pa.ssed a resolution requesting
the California general a.ssembly, which
now has an antipornosraphy measure before
it, to insert a provision requiring
theatres to prohibit persons under 18 from
attending movies docmed "obscene."
This resolution resulted from a petition
from the Better Movie Committee, a civic
group headed by C. L. Crockett jr.. which
sou-'ht a city ordinance requiring all theatr.^s
to display "Adults Only" signs when
showing questionable films, and restricting
attendance of minors at such films.
Bui-bank city attorney Samuel Gorlick
said the state legislatm-e has pre-empted
laws in this field, and the city is powerless
to act on the sought-for audience restrictions.
The passage of the resolution
asking the state's lawmakers for action
followed.
Earlier. Glendale assembbTnan Howard
Thelin introduced a bill which would
J.
provide stiff penalties for the distribution
of "morally corrupt matter" in any
medium to those under 18, but does not
specifically mention age limits on audiences.
Columbia Credit Union
Elects Larry Werner
HOLLYWOOD—The board of directors
of the Columbia Studio Employes Federal
Credit Union has elected Larry Werner,
president: Robert Reese, first vice-president:
Roy Hollingsworth, second vicepresident:
Jack Blankley, treasurer, and
Eva Coil, secretary. Other members of the
board are Marion Dinelli, who was appointed
chairman of the educational committee,
and Wayne Conrad.
The board awarded a citation to Bert
Lea. retiring president, for his many years
of meritorious service. The citation will
be presented at a special meeting in the
immediate future.
Members of the Credit Committee for the
coming year are Hal Sommer, Noel Hamilton
and Tom Stevens.
The Credit Union sei-ves persons working
full time on Cokmibia Pictures Corp.
property and has 924 members. A 4' 2 per
cent annual rate dividend was declared for
1964 which amounted to $40,692.03. During
1964, $1,157,126 was loaned to members
and marks a high record in the 27
years the credit union has been in
operation.
Contract Agreement Seen
In AMPTP-IATSE Talks
HOLLYWOOD—As negotiations continued
between the International Alliance of
Theatrical & State Employees and the
Ass'n of Motion Pictm-e & Television Producers,
it was indicated by both sides that
agreement would be reached by the expiration
of the old pact at midnight Sunday
i31K
Talks continued Monday (25), as both
sides began working out the mainline issues
of the contract.
Sessions were not held over the weekend
because lATSE president Richard Walsh
was in San Pi-ancisco for a hearing concerning
projectionists involved in a strike
that precipitated shutdown of 45 theatres.
33 Directors Making
Universal TV Films
HOLLYWOOD — Thirty-three directors
—greatest number ever to work at one
studio at one time in the history of the
entertainment industry—are currently
under contract at Universal TV, directing
the filming of the studio's 11 network
.series and 16 projected new series for the
1965-66 season.
This unprecedented concentration of directors
easily .surpasses the recently recorded
high of 26, also set by Universal TV
just prior to the Christmas holidays last
December. At that time also, Universal
City Studios set still another industry
record when an all-time high of ju.st over
5.000 persons were employed on the lot.
George Sidney, president of the Directors
Guild of America, made the following
statement:
"It is most gratifying to see so much
activity at a Hollywood studio and it could
well serve as an inspiration to all of us
who believe that Hollywood is and always
will be the film capital of the world.
"On behalf of the Guild and our 2,500
members, I would like to take this opportunity
to thank Lew Wasserman and Jennings
Lang, as well as all the others at
Universal City Studios, for making this
TV activity possible."
WGA Is
Starting Series
Of Craft Discussions
HOLLYWOOD—Herbert Baker, writer,
producer and director, will lead the first
monthly discussion scheduled by the
Writers Guild of America. The series
opener will get under way Tuesday i2)
night at 8 in the guild building.
Subsequent sessions, the fir.st Tuesday of
each month, will be headed by Jerry Davis,
David Harmon and Nate Monaster. They
will deal with television and screen practices
affecting writers and markets, said
Sy Salkowitz, session chairman.
Variety Club Heart Award
To Be Presented to Four
LOS ANGELES—The Variety Club's inaugural
ball will be held Febmary 12 in
the Beverly Hilton Hotel, with George
Jessel as toastmaster. Officers for 1965
will be installed during the affair, says
James H, Nicholson, chief barker of Tent
25. The Heart Award this year wUl be presented
to Bette Davis, Jules Stein, Abe
Schneider and Sam Spiegel for their aid
to crippled children.
Merchant Ads Are
Making Big Money
For Indoor and Outdoor Showmen Everywhere
How About You?
FiimncK
speciflL
TRAILERS 1321 SO. WABASH (
BOXOFFICE February 1, 1965 W-5

—
—
—
—
—
—
—
I Colorodo—Denver
'My Fair Lady' 490
Leads Lively LA
LOS ANGELES—Among the new entries
this week was "Hush . . . Hush, Sweet
Charlotte," which paced the field with 130
per cent, while the documentary "The
Animals" opened with a 110. Continuing to
chalk up strong grosses were "Goldfinger,"
with a record-breaking 420 in its fifth
frame; "Seance on a Wet Afternoon," in
its sixth stanza at 225, and "My Pair Lady,"
490 at the Egyptian Theatre.
(Averaqe Is 100)
Baldwin Ins Orpheum, Village, Wiltern Hush
. . . Hush, Sweet Chorlotte (20th-Fox) 130
Beverly Father Goose (Univ), 5th wk 220
Beverly Canon World Without Sun (Col), 5th wk. 85
Corthoy Circle Mary Poppins (BV), 5th wk 180
Chinese—Goldfinger (UA), 5th wk 420
Cinerama It's o Mod, Mad, Mad, Mod World
(UA-Cineroma), 64th wk 230
Egyptian—My Fair Lady (WB), 13th wk 490
El Rey, Loyolo A Shot in the Dark (UA), rerun .110
.
Fine Arts, Vogue Kiss Me, Stupid (Lopert), 6th wk. 150
Four Star—The Animals (5R) HO
Hillstreet, Pix—Tomb ot Ligeio (AlP) 90
Hollywood-Poromount Sex ond the Single Girl
(WB), 5th wk 145
Hollywood, Warren's Peyton Place (20th-Fox);
Return to Peyton Place (20th-Fox), reissues 110
Los Angeles Slave Trode in the World Today
(Confl), 2nd wk 65
Lido Seance on a Wet Afternoon (Artixo), 6th wk. 225
Music Hall The Unsinkable Molly Brown
(MGM), rerun 1 20
Pontages Cheyenne Autumn (WB), 5th wk 150
State Fat Block Pussy Cot (CDA), 3rd wk 150
Warner Beverly The Amcriconizotion of Emily
(MGM), 5th wk 1 45
Warner Hollywood Circus World (Bronston-
Cineromo), 6th wk 1 80
Wilshire Marriage Italian Style (Embassy),
5th wk 170
'That Man From Rio' 145
Foremost Denver Opener
DENVER — "That Man From Rio" opened
at the Ci-est and Towne theatres with a
WAHOO M the
boxofFice attraction
Increase business on your
"off-nights". Write today for complete
details.
ing or car capacity,
Be sure to give seal*
HOLLYWOOD AMUSEMENT CO.
3750 Ookten S>. » Skakle, llllnolt
combined average of 145, good enough for
Q ^^ DTI Ji Kl 1^
first place among films making their def^
^J i\ I L A\ IV £•
buts during the week. The highest percentage
in the city, however, was the 320
for "My Pair Lady," showing in its 11th plans to lease the Gresham Theata-e from
week at the Denham Theatre. Also scor- Tom Moyer were advanced by Ben
ing high were "Mad World," 280 at the Padrow, a Portland State College profes-
Cooper, and "Goldfinger," 225 in its fifth sor. Padrow and Ben Metz aim to reopen
week at the Paramount. the 500-seater, closed since 1952, as a le-
.
^°i5AZL:^^°''i3^°tk'""'-. '""'.
Crest, Towne—That Man From Rio (Lopert)
280 vard ... Rex Hopkins, Evergi-een theatres
'^'"."'
145 city manager, was in San Francisco one
gln^'e^r'^e'i''and'th'-e°''^n^^'^irr(wBr4thwk. :;'lo° night for a briefing on the one-day
Esqiiire^How the West Was Won (MGM), gen- (March 18 1 showing of Dr. Paul Czimier's
Internationa? 70-Cheyenne Autumn (WB),- 6th wk.! IE "Der ROSenkavalier." a S'/s-hOUT Opera
Paramount— Goldfinger (UA), 5th wk 225 filmed in color at the Salzbm'g Festival
''°
last summer. Evergi'een houses throughwX^d'*°Flrai''°GoTh,c*'wa'Jswo?t"!''Ma'y'an*'-
Monaco, West—A Boy Ten Feet Tall (Pora) ..125 oUt the nOrthWeSt WiU shoW the picture,
matinee and evening. Hopkins said tickets
'Goldfinger,' "My Fair Lady' for the Orpheum, where it will play here,
Thriving 200 in Portland will go on sale next month.
PORTLAND— "Goldfinger," in its sixth Jack Matlack has been assigned as pubweek
at the Laurelhurst. continued to play licist for United Artists' Cinerama spec-
to turnaway crowds, particularly on the tacle, "The Greatest Story Ever Told,"
weekend. The estimate for the week was which should open here in March. Carl
200, which matched the gross percentage Miller, manager of the Hollywood Cinefor
"My Pair Lady," showing no patronage rama Theatre, says he has received no
letup in its Uth week at the Paramount, official word on the opening date Ex-
Broadway— Father Goose (Univ), 5th wk 155
. .
hibitors attended a screening of the War-
^°
'
"^r Bros. "Cheyenne Autumn" at Cinema
F'"^iv?'7^"reet''DV'!ve^in^%nI''p^a^to ^Two"''
"-fhe 1 1, "potato'lonemTv), Walls ot Hell' 21 here Tuesday 26 hosted by Ed Bram-
GulT^^f^TU Mod," Mod.- Mod World
"°
Well, local manager.
(UA-Cinerama), tirst downtown engagement .... 1 35
Hollywood— Mediterranean Holiday (Cont'l), 4th wk. 175
Irvmgton—The Americonizotion of Emily (MGM);....
TIT •!__ O. .,«.»»
Writer OUGS,
f^l ^•^i'm-^ n ITil'n^
^lUiniS T UIIl
•
.
^^.^S^^^l^^^'SeS^'c^
contending he wrote "Sex and the Single
Woman in the Dunes' 350 Girl," story used in the picture. He al-
Standout Frisco Opener leged studio failed to give him adequate
SAN -ANCXSCO-^The^wo "Peyton
^
Place reissues did a fine business at the
contends the fitaiplay was
Fox-Warfield^ where "Dear Bngitte was
^^ ^^^^^.^ ^.,j.^^
sneaked on Saturday mght, January 23.
^ ^^._. ^^^^ ^^ ^^^^^ .^ ^^^ ^^.^ ^^ g^.
"Woman ni the Dunes had ^ good openp,oducer
on the pictme. Hoffman
mg at the Presidio art house. All holdovers
^^ ^^ unpublished stoi-y was
were up to the.r usual grosses. The Pump-
^^^ ^ike It," which he
kin Eatei-" vv-as closing after five weeks
^ ^^^.^^^ g,.^^
at the Clay but was to contmue at the ^ °
Stage Door. "The Luck of Ginger Coffey"
. « . . mu
opens at the Vogue following four weeks rilCe AH TO AlDUqUerqUe
of "Tom Jones." ALBUQUERQUE — Actor Vincent Price
Alexandria—Kiss Me, Stupid (Lopert), 5th wk 100 plans to bring a Collection of his Original
ciay^ stage Door-The Pumpkin Eater 'Rov^".
,03 art works for a public showing here Feb-
Coronef—My' Fair' Lady' (wB),'8thwk. .....'..:: 400 loiary 17-27 at Sears. He will be in town
'°C"on'%Te^'2m;-F!rxT;eTu;s°''.'':. '''•"''". *°. 200 on the 19th to discuss the works with
Golden Gate— Fother Goose (Univ), 5th wk 80 aftistS and COllectOrS.
Lorkin—Girl With Green Eyes (Lopert), lOth 100 wk.
Metro—Marriage Itolion Style (Embassy), 5th wk. 275
Music Hall— Seance on a Wet Afternoon ReOpenS Wickenburg SaguarrO
Orphrum-Cine'r'amt-Circus ' World '('Bronston: ^ WICKENBURG, ARIZ.-FranCis Jellnek
Cineromo), 5th wk 350 cary. 111., who has been in motion plo-
Qf
tare exhibition for eight years, has taken
.
''"[mTmTVh'' wk^""'""'"*'.'" 100
Presidio—^woman In tii* bunei (Pat'h'e) 350 (jyer the Saguarro Theatre and reopened
st^^F^^dJ-Ml" p'.'p^pin,'(*Sv):''3th- w'k.' 150 It. The theatre had been closed for several
! l ! ! ! ! ! :
United Artists—Sox ond the Singi* Girl (WB), monthS.
5th wk 250
Vogue—Tom Jonas (UA-Lopert), reissue, 4th wk. 100
_,..,,„ „ ^ * ,7
^
"The Little Nuns," a comedy for Em-
David Swift has purchased "Last Chance bassy release, Is being directed by Luciano \
for Love" for Columbia Pictures release. Salce.
L-GaO-^V^BOONTON, N. J.
W-6
MAXIMUM LIGHT
Evenly Distributed
Washington—B. F. Shearer Company, Seottle—MAin 3-8247
I Oregon—B. F. Shearer Company, Portfond—Capitol 8-7543
Shipping & Inspection Bureau, Denver—Acoma 2-5616
February 1, 1965

e no set fee, only donations.
will include John Mills. England's "toastina.ster
general."
The thousands of dollars to the Blind Babies
The money
goes to the Blind Babies Foundation,
site of the 24-hour affair is
Jack Marpole of local Tent 32. general
Guy Cherney's Foundation, will fill a two-week engagement
at the Safari Club in San Jose, be-
Beauty College at 171 O'Farrell
coiuention chairman, St. announced the blueprint
for the 38th annual showmen's
The
Women of the Variety Club will be the ginning Febmary 13 . . . On the 14th,
gathering, which he submitted
barkers of Tent
recently to
32 will trek to the Safari
Club to
the Variety International board meeting
pay their respects to Sophie. If
Toby Lee, manager of the Fox at Richmond,
announced
m New York,
you want to join
calls for
this
the pi-esentation of
safari, get in touch
the theatre may be with Lt's
the aiuiual Humanitarian and Heart
Jacobs .
tradeshowing
of
forced to close because of recuiTing riots
awards at the traditional dinner dance
United Artists' "The Train,"
and fights coupled with the loss of adult held at
on May the Alexandria
14.
Theatre
patronage. He
Thursday
spoke at a meeting called
1 21
He reported that James Carreras of London.
Variety Int«national
1, and Warner Bros. "Cheyenne
by
Autumn"
on
comniunity leaders to discuss what
chief Tuesday (26)
barker,
at the
Richmond can
Alhambra
do about rowdy youths. A Theatre,
expects the English delegation to nmiiber
were well attended.
conmiittee of adult chaperones was formed
from 50 to 75. Carreras said Lord Louis in an effort to aid Lee and to keep the Fred Naify has opened the El Rey Theatre
in Sacramento ... A 29-story shopping,
Montbatten. HMS. is sending a new missilecarrying
British cruiser to berth in San
office and apartment building is under con-
theatre from closing.
Francisco's Bay dming the convention. George Hamilton of the team of George struction on the site of the old Fox Theatre
here. The development, named the
The tentative program includes "A and Teddy is a San Fi-ancisco boy who
Night in Chinatown" in the Fainnont started playing at the age of 5 in local Pox
ballroom on opening night; a "Stars night spots. A
at the
Coast" in the business
sessions and other functions.
in for a press luncheon with headlined a Sunday afternoon Chamber
. . . Actress Craig was Miklos Rozsa, the Hollywood composer,
Music Center concert at San Francisco
State College ... A series of experimental
art. avant-garde films will get under way
Tegtmeier. served in the ca-
given for Michael Cacoyannis at the Pi-esidio Theatre on the 6th with
for the 1949 convention held in San wrote and produced "Zorba the Greek," Tod Browning's hoiTor classic, "The Freaks,"
Fi-ancisco. plus Charles Maestri, Tent 32 scheduled to open next month in San which was bamied in many countries for 30
chief barker.
Francisco. Greek wine was served at the years. The showings will be held each
Committee chairmen are: convention luncheon in Orsi's Wine Cellar.
Saturday, starting at midnight.
journal. Tegtmeier: decorations and signs.
Darrell Pischoff: entertainment. Tom Ricardo Montalban, who
Helen York, publicist
has
in this
starred in
area for
Gerun: finance and budget. Clifton Reynolds:
forums and meeting rooms. Jess King and I" opening
many 20th-Fox.
pictui-es. will play the king
has
in "The
been promoted to the Los
Angeles territory.
June 7 on Norman the
Delaney of St.
series
Levin: hotel reservations. Al Grubstick: calendar ... A Louis is succeeding
series of "Memorable
her here. John Adams
ladies events. Mi-s. Ben Levin: luncheons Movies."
joined
benefiting mentally
the local
and
20th-Fox staff
physically
handicapped children, opened
here Monday
and dinners. John Parsons: printing. Chief
at the Onstage
Theatre in Oakland. It's called "The
H) as trainee under Mike Powers
jr.
Barker Maestri: publicity. Graham Kislingbury:
reception. Edmmid Ci-uea: regis-
100 per
... A comedy, "Dear Brigitte," set in
Sausalito,
cent All-Talking,
was sneak-previewed
All Singing,
at the Warfieldtrations
and information, Ben Levin; Tent All Dancing Revue,"
where it is
featm-ing
booked. Its
film
original title
clips
32 clubrooms. Don Urquhart, and transportation.
Doc Heniung.
and Laui-el and Hardy.
of Fanny Brice, Al Jolson, Shirley Temple
was "Erasmus With Freckles."
graduate
The t

. . George
. ,
and
Seven
Night
DENVER
.
l^orman Robbins, vice-president in charge
of operations for National Screen
Service, was in town conferring with branch
manager Jacli Lustig Sims,
who operated the Prince Theatre, Ault,
has puixhased the Star Theatre, Foit Lupton,
. . .
and plans an early reopening
Mrs. Orlene Mills has been forced to close
the Pastime Theatre, Pine Bluffs, Wyo.
Funeral services were held for Ned Greenslit,
58, executive vice-president of the
Colorado division of the American Cancer
Society. Greenslit at one time managed
Pox Intermountain's Aladdin Theatre .
Sympathy to service engineer Mike Gieskieng
whose mother Estella died at 81.
Eighty-three members of the Rocky
Mountain Motion Pictui-e Ass'n attended
the luncheon held at the Diplomat to bid
farewell to Ray Davis, Fox InteiTnountain
Theatres executive, who was transfeiTed to
Seattle. Davis was presented a camera.
Recent visitors on the Row were Bob
Heyl. Wyoming, Torrington, Wyo.; Frank
Childs, Starlite Drive-In, Sterling: Wilbur
Williams, Platirons, Boulder: John Schultz,
Cody, Cody, Wyo.: George McCormick,
Skyline, Canon City: Bernie Newnnan,
Gem, Walsh; Dick Klein, Trojan, Longmont:
Howard Campbell. Westland Theatres,
Colorado Springs; Russ Dautennan,
Salt Lake City: Buzz Campbell. Pox Theatre,
Rawlins, Wyo.; Mitchell Kelloff, Uptown,
Pueblo, and Ait Goldstein, Roxy,
Denver.
EVERY
Pat McGee reports his "Pat Black Pussy
Cat" grossed in excess of $100,000 in a
multiple run in Los Angeles and is scheduled
for San Francisco March 24. McGee
went to Miami, Fla., meeting of TOA and
National Allied . . . John Denman of Fox
Intermountain Theatres will replace Ray
Davis as secretary for the Rocky Mountain
Motion Pictm-e Ass'n. Barry Lorie
was appointed to the vacancy on the board.
Francis Lederer Donates
His Estate to County
LOS ANGELES—Francis Lederer is
conferring with county park and recreation
officials on a plan for development
of a park on the actor's ten-acre Canoga
Park property. The land is being donated
to the county, with the actor retaining
control during his lifetime. The property
includes a mission-style home, which contains
unique fui-nitui-e and paintings the
actor has collected over two decades.
Eprad Heaters
Installs
LITTLETON, COLO.—The South Drive-
In has gone to a year-round schedule following
installation of Eprad Golden Hot-
Shot electric in-car heaters. The new
equipment was supplied by Western Sei-vice
& Supply Co. of Denver.
Stars in Royal Films International's
"Band of Outsiders" are Anna Karina and
Sami Frey.
WEEK
Opportunity
in
Knocks
Roland Asks to Be Dropped
From Foreign Press List
HOLLYWOOD — Upon request, Gilbert
Roland's name has been dropped from
the Foreign Press Ass'n's Golden Globe
award nominations, says association presr
dent Bertil Unger. Roland asked that his
named be dropped from contention if he
was being nominated for "best supporting
actor instead of "best actor." His elimina
tion from the contest also eliminates War
ner Bros, from competing in any categor-y
in this year's awards because Roland was
i
the only candidate offered by the studio
for his role in "Cheyenne Autumn."
Remaining contestants for the supporting
<
award are Cyril Delevanti of
the Iguana I. Stanley Holloway iMy Fair
Laiyi, Edmond O'Brien Days in
I
May Lee Tracy iThe Best Mam.
Kodiak Theatre Reopened
KODIAK, ALASKA—W. E. Fletcher,
whose circuit headquarters is in Seward,
has reopened the Kodiak Theatre in a
temporally location pending permission
from Urban Renewal authorities to go
ahead with the construction of a new theatre
in the downtown area.
BOXOFFICE
• CLEARING HOUSE for Classified Ads
• SHOWMANDISER for Promotion Ideas
Updates Williams Sultana
WILLIAMS, ARIZ.—The Sultana Theatre
has been repainted and renovated, the
updating being carried on without interfering
with regular program schedules.
Improvements also included a complete
rewiring of the theatre.
• FEATURE REVIEWS for
Opinions on Current Films
• REVIEW DIGEST for Analysis of Reviews
Don't miss any issue.
Handy subscription blank on last page.
February 1, 1965

!
Tent
...
—
I 'Mary Poppins' Raises
$75,000 for Tent 4
ST. LOUIS Tlv L'.OOO ixTsoiis who attended
the "My Fair Lady" benefit picmicre
at the Ambassador Theatre gave a
historic $75,000 for Variety Tent 4's pet
charity-Children's World for emotionally
disturbed children.
Edward B, Arthur, who was master of
ceremonies at the showing held at the Arthiu-
Enterprises theatre, was awarded a
plaque by Chief Barker Joe Simpkins on
behalf of Tent 4 in recojnition of Ed's
outstanding record as a former chief barker
and for his 29 years of dedication and
service to Variety.
Harold Gibbons. Teamsters vice-president,
presented a check for $10,000 to Chief
Barker Simpkins for the Children's World
activity, representing Variety's share in
the proceeds of the "Ten Rounds for Ten
Charities" boxing match, dinner and entertainment
sponsored recently by Teamsters.
The gala opening, developed in the finest
Hollywood tradition, featured street music
by Uie Christian Brothers College-High
School band in snappy attire, plus the
use of highpowered Holl.vwood lights piercing
the skies and visible for miles.
It was a black-tie event for ticket-holders
in the $100 gold section and developed
into a veritable parade of fashion as the
elegantly gowned, coiffed, fmred and bejeweled
ladies entered the theatre.
A special treat was the personal appearanc
of British actor Wilfrid Hyde-White
I Colonel Pickering in the filmi, who arrived
from Los Angeles to participate in
the festivities and later joined the gold
section guests at a plush champagne supper
and entertainment in the Chase Club
following the filming.
Music for dancing was provided by three
bands—the Johmiy Polzin, IiTing Rothchild
and Big John's banjo combo.
The premiere enjoyed remarkable press
from both metropolitan dailies with great
emphasis on Variety's projects serving
needy children.
As for the critic's review of "My Fair
"
Lady a lengthy column of glowing
praise for the production was headlined
"ABSO-BLOOMIN'-LUTELY A GEM OF A
"
PICTURE! And for the premiere audience
reaction . . . they were so transported
that they bm-st into spontaneous applause
after the showing.
Ed Green Installed
As Variety 10 Chief
INDIANAPOLIS—Variety Tent 10 recently
Installed officers and crew as follows:
E. Edward Green, chief barker; Lee
Heldlngsfeld and H. H. Mitchusson, assistants;
Robert C. Meyer, property master;
Vern R. Young, dough guy and crew
members John McMahon, Fred Mound,
Paul Rice. R. W. Robbins, F. J. Schmidt
I and Charles W. Worrell.
10 will hold its sixth annual Encore
Awards ball at the Indiana Roof
Ballroom on Friday the 19th as a climax
to Variety Week. The ball honors the nonprofessional
performers of the theatrical
L'loups in the Indianapolus area. Encore
a\\ards are given in 11 categories for best
.\T UAKNKRS SCREAMINAR IN KANSAS CITY—The above group attended
a "screaminar" promoted by Warner Bros, at the Dickinson Theatre screening
room, followed by a luncheon at Glcnwood Manor Motel, to promote "Two on
a Guillotine." Scott Dickinson is sliown with liis head in the trick guillotine while
Claude Enslow, local magician, demonstrated the "chopping off process. Don
Walker, at the left, Warners area exploiteer, arranged th" promotion, with the
assistance of Russell Borg. branch manager.
performances. The proceeds go to the
Variety Club charity fund.
Installation ceremonies of the Women of
Variety was held at the clubrooms on January
27. The new officers are Mrs. H. H.
Mitchusson, president; Mrs. Wilbur Steffey,
first vice-president; Helen Green.
second vice-president; Mrs. Don Pierce,
secretary, and Opel Roberson, treasm-er.
Mi's. Frances Dulberger is chairman of
the memorial fund. A buffet dinner preceded
the installation.
Virna Lisi in Chicago
For 'How to Murder Wife'
CHICAGO—Virna Lisi. who stars with
Jack Lemmon in "How to Murder Your
Wife," will be here until Tuesday (2) on a
cross-country tour to promote the film.
George Axelrod. producer and author of
the picture, and executive producer Gordon
Carroll accompany Miss Lisi to each
city, where interviews and a "demonstration"
are held.
The first "demonstration" was held In
New York Monday (25» at the Victoria
Theatre and Cinema I. On hand for the
event were Senator Barry and Mrs. Goldwater,
Senator and Mrs. Jacob K. Javits.
Frank Sinatra. Gregory Peck. Jason Robards
jr. and Lauren Bacall.
Robert Wadsworth Named
To Ascap Relations Staff
CHICAGO—J. M. Collins, Ascap sales
manager, has named Robert S. Wadsworth
to the Society's station relations staff.
Wadsworth, who will operate out of Ascap's
Chicago office, joined the society as a field
representative in 1963, and worked out of
the Philadelphia office.
Buy Mulvane, Kas., Pix
MULVANE. KAS.—The Pix Theatre
here has been sold by the Community
Unity, Inc.. to Dean and Roberta Aimes
of Derby. Aimes. a Cessna employe, is well
acquainted with the operation of the theatre,
having served as a relief projectionist.
Shows will continue to be Friday. Saturday.
Sunday and Monday nights, with matinees
on Saturday and Sunday. The theatre was
formerly operated by Paul Elder.
Commonwealth Plans
Big Columbia House
COLUMBIA—A new $22.5,000 first-run
indoor motion picture theatre in the
Broadway Shopping Center on West Broadway
is planned by Commonwealth Theatres,
according to Earl Douglass, district
manager. To be called the Crest, with a
seating capacity of 850. the theatre is
scheduled for opening September 1.
Commonwealth also has a drive-in under
construction on U.S. 63S. Now one-third
complete, the drive-in will be named the
Ski-Hi and is expected to be opened May
27. Car capacity will be 700.
Construction bids for the new Crest
will be open until February 19, Roy Tucker,
Commonwealth's general purchasing agent,
said. Architects are Milton Costlow and
Associates of Kansas City.
The Crest will be located at the north of
the existing retail busmess buildings at the
shopping center with its entrance facing
east, as do the other businesses in the complex.
All seats will be on one floor.
Commonwealth, owner of the shopping
center, also operates the downitown Missouri,
seating 1.295; the Hall, seating 750;
the Uptown, seating 500. and the Broadway
Drive-In, with a car capacity of 500.
Dimensions of the Crest will be 80x150
feet. The screen will be wall-to-wall to accommodate
Cinerama and other widescreen
processes. The projection booth
will be equipped with 70mm projectors.
Last fall Commonwealth announced the
purchase of a 34 -acre tract on the west
side of Route TT, where It turns south
about a mile west of West Broadway-Falrview
Church road Intersection. The tract
Is being held for future investment and
there are no present plans for its
development.
The Crest is the first Indoor theatre to be
built by Commonwealth in a residential
shopping center. Douglass said. The company
is studying possibilities for others in
the Missouri-Kansas area, where most of
its
operations are located.
Chester Beatty of the Ashland lOhloi
Theatre planted' a 40x60 in the local dime
store windows for "Fantasia."
BOXOFFICE :: February 1, 1965
C-1

. . Harold
. . Glen
—
— —
—
Eagle-American
—
— —
KANSAS CITY
Qeorge Seaton, writer and director of
MGM's "36 Hours," will arrive in Kansas
City Tuesday niglit i2i for personal appearances
in conjunction with the opening
of the William Perlberg production the
next day at Durwood's Roxy Theatre. He
be escorted by George Kieffer of Durwood
will
theatres for radio interviews
with
Ken Motley on KMBC and Walt Bodine of
Very] Johnson of Union Carbide Corp.
Carbon Products Division was on the Row
all puffed up about a newborn son, Stephen
.
Michael, weighing in at 8 pounds, 8 ounces,
on January 10. The mother's name is
Janet Lux of the Boulevard
.
Drive-In and his wife, who are vacationing
in Arizona, will be in Canadonga,
Mexico, for a month Jones, exhibitor
from Versailles, has returned from
a month's vacation in California . . . Mary
Heueisen, booker at Warner Bros., announces
her engagement to Ted Hayslip
and plans to be married April 24. Hayslip
is associated wdth Interstate Heating and
Plumbing . . . Russell Borg, 'WB branch
manager, was home ill Monday, January
25.
Lou Vaughn of the 1-70 Drive-In, Kansas
City, and his wife attended the inaugural
ceremonies of President Lyndon B. Johnson.
They were accompanied to Washington
by Mr. and Mrs. Jerry Mackey of Independence.
During their stay, the wives
were guests at a reception given by Mrs.
Johnson, where Vice-President Hubert
Humphrey was a surprise visitor, and both
couples attended a reception for Humphrey,
given by Missouri's senators and representatives.
Out-of-town exhibitors on the Row : Prom
Missouri—R. L. "Bob" Adkins, Higginsville;
Mr. and Mrs. Elmer Bills sr., Salisbury;
Elmer FoIImer, Warsaw; Harley
Fryer, Lamar: Mai-vin Heath, Liberty and
Gashland; Mr. and Mrs. A. E. Jarboe,
When Ordering Other Supplies
Why N«t Order Westinghouse Lamps?
Also a Full Line of
Janitorial Supplies
SHREVE THEATRE SUPPLY CO.
217 West 18th St. HA 1-7849 Kansas City, Mo.
Cameron, and Frank Weary sr., Richmond.
Prom Kansas—Mr. and Mrs. Glen Cooper
with Mr. and Mrs. Robert Woodson, Dodge
City; Hank Doering, Garnett; Fred Munsm.
Norton, and J. Ward Spielman. Baldwin
City.
Screenings: "Mister Moses" iUA> Tuesday
afternoon, January 26, at Commonwealth
screening room; "Cheyenne Au-
WDAP on Wednesday afternoon. Starting
at 2:30 p.m., Seaton will appear on a symposium
at the University of Missouri
tumn" iWBi, invitational showing at Fairway
Theatre,
at
January 26, 7:30 p.m.; "Indian
Paint"
Kansas City with the students of the
I
International!,
speech and drama departments from
Wednesday, January 27, at Commonwealth
screening room, 1:30 p.m. . . .
Rockhurst, Avila, Kansas City Junior and
William Jewell colleges. A scholastic press John Long of Reagan Film Distributing
conference will
is scheduled for 5:30 p.m. at
screen "Black Torrent" and "The
Hotel Muehlebach, followed by a buffet
Brain," both Governor films, at Commonwealth
on Tuesday (2i, starting at 1:30
dinner. Seaton will be accompanied by his
wife.
p.m. Long also will screen "Love Tahiti
Style" and "I Love You Love" (Royal) at
Commonwealth on Wednesday

ouDomTOBAmEFiELD
-r*
Sean Conneru
AMERICAN ,NTERNAT,ONALsr.»s
LYNCH
CONNERYj-ALFRED
SEAN
.CmfRANKa-KoLOBUCHMAN
JimanlcarL. jjl^ Jj/tiannatianal
CHICAGO
Som Seplowin
UOl So. Wabosh Avenue
Chicago 5, Illinois
WEbster 9-2000
INDIANAPOLIS
Tom Goodmon
411 Illinois BIdg
Indianapolis, Indiana
MEIrose 4-4952
KANSAS CITY
John Wongberg
1703 Wyandotte St.
Kansas City 8, Missouri
HArrison 1-2324
ST. LOUIS
George Phillips
3301 Lindell Blvd.
St. Louis 3, Missouri
JEfferson 3-6397

. . . Connie
I
. . Sylvan
:
. .
. . Paramount
. . The
. . Milton
. . . Clarabelle
. . Walter
CHICAGO
Theatre operators shuddered when this
area was submerged in a damaging
icostorm. the worst in 17 years. However,
some situations did exceptionally well despite
the weather. Herb Elisburg reported
that "Becket" at the Rockne enjoyed a
big weekend boxoffice, and he held it for
another week, paired with "Goodbye
Charlie." Charles Teitel said his World
Playhouse broke boxoffice records for the
first week of "Weird Lovemakers," Audubon
Films. The Town on the near north
side had an excellent weekend with "L
'Abysse."
Fred Bunkleman moved to Detroit as
manager for 20th-Fox. Harry Buxbaum
will headquarter here as district manager
. for Fox Goldfinger, operator
of the Loop Theatre until his retirement
to Arizona, was in towii . . . Charles Teitel
attended the IFIDA convention in New
York.
Two films made nearly 30 years ago still
bring in the business. "A Night at the
Opera" and "A Day at the Races," dualed
at the suburban Golf Mill and Hillside
theatres, attracted very good grosses .
Charlton Heston has delighted members
of the Planned Parenthood Ass'n by accepting
their invitaticn to emcee the
group's annual luncheon on February 11
Stevens was due here on the
12th to appear at the openings of "Two
on a Guillotine" at 20 neighborhood stages,
including B&K's Centm-y. Riviera, Granada,
Varsity and Maryland; also the Portage,
Congi-ess. State and LaGrange. Warner
publicist Fi'ank Casey will escort Miss
{Merchant Ads Are
Making Big Money
For Indoor and Outdoor Showmen Everywhere!
How About You?
FiLmncK
SPECIAL i'
TRAILERS : 1327 SO. WABASH CHICACO i. ILL,
SOUND SCREEN RESURFACING
Metallic High Gain Silver
Pearlejcent
White
WOOD THEATRE SERVICE
P.O. Box 54 Ph. 397-2976 Mount Vernon, Ohio
RCA SERVICE COMPANY
1322 So. Wabash Avenue
Chicogo 5, Illinois WAbash 2-0679
Stevens . publicist Dick
Taylor, who set up a three -day itinerary
fcr George Maharis in behalf of "Sylvia,"
will host hairdi-essers at a screening at
the Esquire, then view a parade of models
displaying new coiffures inspired by the
film.
Producer Otto Preminger and Charles
Boasberg, Paramount vice-president, were
here to see B&K president David Wallerstein
and to set up plans for the April 16
opening of "In Harm's Way" at the Chicago
Theatre . . . Burt Lancaster will host
an invitational screening on the 10th at
the Esquire of "The Train." Lancaster and
UA publicist Wally Heim will spend three
days making the press roimds. "The Train"
will open at the B&K State Lake Theatre
late in March.
David Wallerstein, president of B&K, received
this telegram from Walt Disney:
"Understand your rocking chair theatre
(the Oakbrook) also has two art galleries.
Please reserve them for me during the
month of February. Shipping display of
original art from many of our pictures, including
'Mary Poppins' which we believe
will be of intere.st." The Disney exhibit is
expected to be in display this month.
.
"Zorba the Greek" will open at the Loop
Theatre in March. Michael Cacoyannis,
director, spent several days making the
press rounds Women's Variety
Club of Illinois Pick-Congress Installation
luncheon, iCora Berenson, chairman), was
one of the biggest events in the club's history.
Part of this was due to the entertainers
who appeared on the program—Forrest
Tucker, Bob Carroll, Seth Riggs, Jim
Bailey, John Sakelarides and Elaine
Hemes. Mrs. Lester Grand is president .
The Chicago-produced "Goldstein," which
picked up a nmnber of awards in international
festivals, will be premiered at the
Carnegie Theatre in April.
Congratulations to Nat Nathanson on
his promotion to general sales manager
for Allied Artists. He formerly was manager
at the local AA office and a chief
barker of the Variety Club . . . Arrangements
have been made for a Variety Club
performance of "Love Is a Three-Letter
Word " at the Happy Medium Theatre
February 21. Seats are .$10 each, and Joe
Berenson, chaiiTnan of the event, reminds
members that there are only 368 seats in
the theatre. Cocktails will be served before
and after the show . Feinberg,
of National Screen Service here announced
the engagement of his daughter
Susan to Joel Farber of Chicago . . . Josephine
Wright has joined the staff of
United Screen Arts, headed by George
Lefko.
'Seopower' Shown to Press
From Western Edition
HOLLYWOOD—A press preview of the
United States documentary film, "Seapower"
was held recently. This color
motion pictm'e. narrated by Commander
Glenn Ford, USNR, runs 27 minutes. Produced
under the personal supervision of
Col. Jack L. Warner, USAFR, the film
was written and produced by William L.
Hendricks, and documents the role of the
U.S. Navy in preserving the freedom of the
Garapolo Heads Jet Spray
Midwest Sales, Service
CHICAGO—Donald P. Garapolo is the
new midwest sales and service manager
tm^s w^L
'*V^
for Jet Spray Corp.,
Waltham, Mass., succeeding
Joseph Flynn
who retired recently.
Garapolo has had 23
years experience in
beverage merchandis-
^^fcu'w'y ing and was a divi-
^^^^t^md^^ sional sales manager
^^^^L^V^^^ for Pepsi-Cola Gen-
^^^^^ ^I^^H
^^^^^^ ^^" joining Jet Spray.
Previously, he had
Don Garapolo
been a regional sales
tnanager for Coca-Cola Bottling Co. of
Chicago.
Garapolo, who resides here with his
wife Angela, sons Sammy and Nick and
daughter Donna Marie, served in the
Army Air Force Transport Command during
World War II.
Jet Spray, manufacturers of visual display
beverage dispensers, has distribution
of its products in 96 countries of the world.
INDIANAPOLIS
^
recent fire extensively damaged the
Warner Bros. Exchange here. Records
and furniture, although water-damaged,
were salvaged and moved to the fourth
floor of the Illinois building where Warners
is continuing business , . . Henry
VanNoy and wife of the VanNoy Theatre in
Middletown recently celebrated their 50th
wedding anniversary.
The mother of Mrs. Fred Mound died
at her home at Cape Girardeau, Mo.,
January 22. Mound is UA manager here
Fisher, longtime secretary
for Vogue-Uptown Theatres here, suffered
a broken ankle in a fall in her office at
the Uptown Theatre. She is recuperating
at the home of her brother at 43 North
Elizabeth St. . . . Joseph H. Shea, stagehand
at Loew's Theatre for more than 30
years, died. He was a member of the Little
Flower Catholic Chmxh and lATSE Local
30. He is survived by his wife Hazel and
several
nephews.
V. E. "Vic" Burkle, former owner of the
Rialto Theatre, PortviUe, died. The theatre
has been closed for several years. He
is survived by his wife S.
Whitworth, the Indianapolis News drama
critic, died recently at the age of 69, He
was drama critic on the News from 1921.
In addition, he often reviewed films and
other entertainment events and served as
literary editor.
Columbia's comedy, "What Are Little
Girls Made of?" is based on Muriel Resnlks'
book, "The Girl in the Turquoise Bikini."
THE^STRE EQUIPMENT
442 N. ILLINOIS ST., INDIANAPOLIS, IND.
"Everything for the Theatre"
BOXOFFICE :: February 1, 1965

I pre-premiere
, |MMt;>d
.; WBs
bo:ked
Goldfinger' Again
500 in Memphis
MKMPHIS— -Golcifinm-r" luici "My Fair
;iii\ continued through a fourth week
,;'h locDicl-breaking attendance. Malcc
400 per cent with a fourth week
"My Fair Lady" at Crosstown
li: ,ttie and 500 with UA's "Goldfinger"
iaiiiiu a fourth week at Malco Theatre.
100)
,n My Fair Lody (WB), 4th wk 400
Spit on Your Grove (Audubon), ..110
2nd wk.
Father Goose Univ). 4th wk 100
-Goldfinger A'A .1th wk 500
^olco-
'oromoiinl Sex ond the Single Girl (WB), 4th wk. 100
jzo-Tlie Amcriconiiotion ot Emily (MGM),
3rd wk 140
It ]te— Quick! Before Melts MGMl 100
jrner Get Yourself o College Girl MGM) .300
Projectionist Joe Antone
Retires After 51 Years
RALEIGH—A projectionist who showed
he first talking picture in eastern North
Carolina— at the now defunct Palace There
here— is retiring after 51 years.
Joe Aritone. 67. has been projectionist at
the Ambassador Theatre here for the past
12 years. After starting his career at 16 in
Dunn, he moved to Richmond. Va., and
ten years later settled in Raleigh, his orginal
home.
He was projectionist in Raleigh first at
he old Palace movie house. When it closed
he went to the Varsity Theatre, a neighborhood
playhouse. In the early 1950s he
came to the Ambassador,
What is the biggest advance the movie
industry has made since he's been with it?
Oh. the biggest single advance the inlustry
ever made," Antone said, "was putting
motors on projectors."
When he started showing movies, projectors
were cranked by hand and the film
unrolled into a waste basket. He said he
.ttached a motor to one of his projectors
,t the Palace about the same time the first
nes appeared commercially.
Antone never had a favorite star or followed
any career closely. "You don't have
to watch the movies much," he said.
"I watched 'Sergeant York' probably more
than any other one."
When he retired as projectionist he also
tired as president of the union's local shop,
e said he plans to work around his farm
on Poole Road, fish a lot and mayb? even
movie once in a while.
'Strange Bedfellows' Will
'Premiere in Miami Feb. 10
MIAMI^Universal's "Strange Bedfellow.s.
the Panama-Frank romantic comed.v
.starring Rock Huiison, Gina Lollobrigida
and Gig Young, will have its premiere
at the Florida States theatres in the Miami
area Febi-uary 10. announces HemT
Hi' Martin, vice-president and general
manager.
Stars of the Technicolor picture including
Miss Lollobrigida who will come here
from Italy and producer-director Melvin
Frank, are scheduled to take part in the
and premiere activities. This
will serve to launch a series of Florida prerelease
openings for the film, which is
scheduled for March release as one of Univer.sal's
important 1965 pictures.
More than 50 neighborhood theatres in
Chicago played "Your Cheatin' Heart."
Mobile Downtown Celebrating 20th
Year With 12-Month Hits Parade
MOBILE — The renovated Downtown
Theatre, a unit of Gidden & Restcr Theatres,
is celebratin; its 20th anniversary
with a parade of 20 top motion pictures to
b- piolonged through the entire year, incluuin
; "Father Goose," which launched
ihe cilebration January 16.
"Those Galloways" is No. 2 on the anniversary
Parade of Hits. It is scheduled
to ; art a week's run February 10. The third
un the s.'lective list is "36 Hours," which
will open February 17. to be followed by
•Strange Bedfellows," set for the 24th. The
filih on the list is Elvis Presley's "Girl
ilappy, " to premiere March 17.
During the succeeding months extending
into the summer, W. E. Limmroth,
general manager and the film buyer and
Looker, has made arrangements for showing
of Bus Riley's Back in Town, Th? Truth
About Spring, Mary Poppins, The Yellow
Rolls-Royce, The Sandpiper, with the ren.ainder
to be announced soon.
OPENED IN JANUARY 1945
The Downtown, built by T. J. Rester anj
Kenneth R. Giddens, bowed in Jan. 12,
1945. It was built by special permission of
the Defense Department because Mobile
was then a strategic war production and
defense area.
Giddens was the architect, but since he
was in the Navy, he carried on the work by
remote control, with Rester supervising the
construction. Many problems were involved,
as the purchase of steel and other
building materials, due to wartime needs,
were hardly available for purchase. Yet.
Rester putting his shoulder to the grindstone,
accomplished what at first seemed
impossible and completed the work on
schedule.
And when it opened, the citizens of Mobile
welcomed it with enthusiasm and excitement
as one of Mobile's top showplaces.
SECOND MAJOR REMODELING
Two major remodeling programs have
taken place at the Downtown—the first
in July 1954, when the theatre was modified
for Cinemascope, along with a complete
new marquee and a vertical sign, the
.second during the past year. Then the theatre
underwent extensive remodeling and
refurbishing. The work, lasting over three
months, included a complete new ceramic
tile front: gold anodized entrance doors;
the latest in poster frames; new sm-face
and lighting under the marquee: new a-
coustic tile ceilings in the inner lobby
foyer and restrooms (which were enlarged
and re-equipped I, and the addition of a
spacious lounge. New Bodiform seats were
installed, reducing the capacity from 1,160
to 1,000, and the auditorium, inner lobby
and lounge were recarpeted.
Prom the day it opened 20 years ago with
"Mrs. Parkington." the Downtown has exhibited
over 1.000 films, which were viewed
by 7.000.000-plus patrons.
Lurline Loposer. the cashier,
and Henrietta
Larsen. receptionist, will also be celebrating
their 20th anniversary in sei-vice
at the theatre. They will be honored by
the management.
The theatre has been holding daily drawings
on the first 20 days for attendance
prizes, among which are "Books of Happiness"
theatre tickets, and transistor radios.
On the 20th day. all patrons registering, including
those who won daily attendance
prizes, will partake in a drawing for grand
prizes. The drawing will be held on the
stage of the theatre. The first prize is a
"Gold" pass to the Downtown for the entire
year. The second prize is a Westinghouse
table radio, plus a number of other
Lawmaker lo Seek
'Obscene' Film Ban
GASTONIA—Rep. Steve DoUey of Gaston
County says he plans to introduce a
bill in the North Carolina general assembly
which meets next month prohibiting the
showing of obscene movies.
Dolley's announcement came shortly
after the Gaston County Sheriff's Committee
for Decent Literature and Movies
petitioned the county's three legislators to
introduce a bill adding movies to the
State's obscenity law.
"It takes an act creating a separate
statute or an act amending the existing
statute." Dolley said, explaining that present
law against obscenity does not cover
the showing of movies.
The committee told the legislators: "We
have been particularly distiu'bed by the
fact that although elaborate prohibitions
are set forth against the possession and
sale of obscene literature portraying mayhem,
acts of sex and use of narcotics, no
such general prohibition is applicable to
the motion pictm-e industry as it is represented
in Gaston County by uptown theatres
and drive-in theatres."
WAHOO is
the
ideal boxoffice attraction
to increase business on your
'off-nights". Write today for complete
details.
ing or car capacity.
Be sure to give seat>
HOllYWOOD AMUSEMENT CO.
3750 Ookton St. • Skokie, liiinoit
BOXOFFICE :: February 1. 1965 SE-1

. .
I
and
. . Mrs.
|
'
8 (prAo^
LUXURY .
To view a seating
. .
installation
by Massey is to
see the elegance and precision
must
inherent in a gem.
To Massey, each job
stand high and reflect
{lawless quality and enduring
satisfaction. Call on
Massey for your next seating
requirement, no matter
how small or
now featuring
MASCOFOAM SEAT CUSHIONS
hAore durable, more comfortable, safer.
Fire arid
moth-resistarit, won't lump, sag or
mat. Moulded to "breathe" and may be
cleaned. Ask for samples.
SEATING CO.
large.
100 TAYLOR STREET, NASHVILLE, TENN.
SE-2
Phone: Chapel 2-2561
Memphis Officials Rusfi to Defense
Of Urban Renewal-Threatened Maico
MEMPHIS — Walter Simmons, head of
the Memphis Housing Authority, and
mayor William Ingram have come to the
defense of the Malco Theatre, which has
been threatened with being torn down
to make room for a $5.5 million office
building for the city's light, gas and water
department.
The conmiission which operates the utilities
picked the block of property bounded
by Main, Front, Beale and Linden streets
—a five-acre area—for its new building
and asked that the land be acquired by
the Urban Renewal program, which is administered
by the Memphis Housing Authority.
Simmons said he considered the Malco
Theatre, which is on this block of property,
"a $1,000,000 piece of real estate,
the best showplace in Memphis and it
should not be removed."
Mayor Ingram quickly agreed with Simmons
and called a meeting of all the city
officials involved to seek another site for
the utility office building.
It all seemed settled until Ray Morton,
president of the Memphis Light, Gas
& Power Division, said the next day that
M. A. Lightman, president of Malco Theatres
which owns the real estate where
the Malco Theatre and the circuit's offices
are located, came to see him and
said the building "is for sale."
Lightman confinned the meeting and
said he had also met with Simmons and
that the sale was discussed but no price
mentioned.
"Nothing came out of the meetings worth
mentioning." said Lightman.
The Malco was built in 1928 at a cost
of $1,500,000. It has 2,800 seats. Another
$200,000 has been spent since that time
remodeling. Lightman says it is as modern
as the day it was built. Edwin Howard,
columnist in the Press-Scimitar, estimated
the value of the property at $2 million.
Malco officials, if they sell, are looking
at a site across the street. The theatre
is at Main and Beale.
MEMPHIS
group of exhibitors who operate Mississippi
theatres have their own plane
J^
and fly to Memphis on their weekly booking
trips. They were here last week—C. J.
Collier of Shaw. B. F. Jackson of Cleveland
and Mrs. Valeria Gullet, Benoit .
Mar,jorie Malin closed the Lui'a Theatre
at Augusta, Ark., January 10-27 for remodeling.
Memphis Variety Tent 20 is holding a
beauty contest to select Miss Variety of
1965 to preside over the February 14-20
ceremonies celebrating the 38th anniversary
of Variety Inteniational. Candidates
must be between 15 and 17. The winner
wiU be selected at the Health Ball held
by Variety.
Leon Rountree, Holly, Holly Springs;
W. O. Cook. Valley, Water Valley; Martin
Mounger, Mart, Calhoun City, and Mr.
and Mrs. John Twiehouse, Skylark Drlve-
In, Clarksdale, were among visiting Mississippi
exhibitors . G. C. Pratt,
Dixie and 25 drive-in theatres at Pulton,
Miss., died recently at her home in Pulton.
Her son-in-law has taken over operation
of the theatres which Mrs. Pratt had
operated for many years. She was widely
known in exhibition circles.
Filmways' 3-Month Income
59 Per Cent Over Last Year
From Eastern Edition
NEW YORK—Filmways, Inc., which has
two features. "The Americanization of
"
Emily "Topkapi" in current release
by MGM and United Artists, respectively,
reports a net income, after taxes, of $111,-
870. or 18 cents per share, for the period
ended Nov. 30, 1964, according to Lee
Moselle, president. This compares with
$70,331, or 11 cents per share, for the
corresponding period in 1963, as adjusted
for a three per cent stock dividend paid In
June 1964 and represents earning 59 per
cent higher than those for the comparable
three months in the preceding year.
Filmways' other motion picture activities
under Martin Ransohoff, chairman of
the board, included the recently completed
"The Loved One," to be released by
MGM later in 1965, and "The Sandpiper,"
starring Elizabeth Taylor and Richard
Burton, scheduled for MGM release in the
,
fall of 1965, as well as the currently filming
"The Cincinnati Kid," starring Steve
McQueen, Ann-Margret and Edward G.
Robinson, also for MGM. On Filmways'
schedule for production later in 1965 is
"Ice Station Zebra." based on the book by
Alistair MacLean.
Filmways also has four network television
shows on the air, "Beverly Hillbillies,"
"Petticoat Junction," "The Addams
Family," and "Mr. Ed."
Reynolds Price will script his own book,
"A Long and Happy Life," for Joseph E.
Levine's Embassy Pictures.
{Merchant Ads Are
Making Big Money
For Indoor and Outdoor Showmen Everywhere!
How About You?
iFiLmncKi
iSPECmL!
i TRAILERS : 1327 so. WABASH CHICAGO 5, ILL.
RCA and Brenkert
Parts Available Thru Us
THE QUEEN FEATURE SERVICE, INC.
1912Vi MoiTii Avcnua PhoM 251 -SMS
BOXOFFICE

mixing Dames
and Danger
as oniy
he can'.
OpeWOipN
.cSF«»a.HWLOBUCH«ftN
;p^R^tR
VJiHiid H^deVJHiTE- Stanley „oao.«-^-*'^^*''^^
)NTACT YOUR Jh?ienlaa/i^ ^clJnXejinai^
EXCHANGI
lARLOTTE
Walter Pinson
311 So. Church Street
Charlotte 2, N. C.
FHanklin 5-5S12
MEMPHIS
Charles Arendall
399 So. Second Street
Memphis, Tennessee
JAckson 6-8328
ATLANTA
V. J. Bello
193 Walton Street, N.W.
Atlonto 3, Georgia
MUrroy 8-9845
JACKSONVILLE
Charlie King
202 Florida Theatre BIdg.
128 Eost Forsyth Street
Jacksonville, Florida 32202
NEW ORLEANS
Mamie Dureau
21 5 S. Liberty Street
New Orleans, Loui^ono

. . . Directors
. .
. . Candy
. . The
MIAMI
TZarious dignitaries in the area received
invitations to a luncheon held at the
DuPont Plaza Hotel January 18 when representatives
from George Stevens production
and United Artists previewed a color
pictorial exhibit from Stevens' "The Greatest
Story Ever Told," which will be premiered
at the Sheridan Theatre February
19. At the party was Jose Ferrer, currently
starring in live theatre in Miami. From 4 to
6 p.m. the press, TV and radio people met
James Denton and Timothy Sims of United
Artists. Youth leaders from high schools,
colleges and other places were guests from
7 to 8 p.m. Harry Botwick of Florida State
Theatres said the February 19 premiere will
be a benefit for the United Nations Ass'n,
which also is sponsoring the world premiere
in New York Febmary 15 and the
Los Angeles premiere February 17.
Electronovision's feature for teenagers
opened an exclusive southern area engagement
at Wometco theatres here January
27. The film is called "The T.A.M.I. Show"
and features 12 top record-selling combos
of Wometco Enterprises have
declared the regular quarterly dividend of
12 '-2 cents on Class A stock and 4'/2 cents
on Class B, payable March 15 to stockholders
of record March 1. The annual meeting
will be April 12 at the television studio
of WTVJ.
You, too, can laugh
all the way to the bank
by using BOXOFFICE'S
Clearing House for
BUYING-SELLING-TRADING
new or used equipment.
Beach was installed as chief barker for the
Miami Variety. It also was announced at
the meeting that Mr. and Mrs. Ben Levin
of Miami Beach have given $125,000 to
the Variety development fund.
America's most famous master of ceremonies,
George Jessel, will do the honors at
the Variety Club's spectacular three-hour
"Show of Shows" Thursday, February 4, at
Miami Beach Auditorium for the benefit
of Variety Children's Hospital here. The
"Show of Shows" is being produced for the
seventh year by Sammy 'Walsh, popular
comedian for three decades. He expects to
have 20 to 25 stars. Tickets are $3.50 to $20.
.
Claughton, owner of the Claughton
Lillian
Theatre chain in southern Florida, is
home recuperating following a broken hip
and sui-gery . . Florida State Theatres officials
have their fingers crossed. There's
a remote possibility either Rock Hudson or
Gina Lollobrigida will be here for the
world premiere of "Strange Bedfellows"
en the 5th at the Olympia, Beach, Gables,
Shores and Suniland. Hudson is due
to come to Miami Beach February 20
to start a film and negotiations are in the
works to bring him here earlier. Gina will
fly from Paris to New York for the opening
there and she's being "courted" to come
here and maybe visit some friends on Miami
Beach. Gig Young, also in the romantic
comedy, probably will be here. Herman
Kass and Bob Ungerfeldt of the Universal
publicity department, are making
When James Carreras, Variety International
chief barker, spoke to members and
guests of Miami's Variety Club here last
weekend, he said that Variety has raised preparations for the premiere.
more than 80 million dollars since its inception
for hospitals, camps, clinics and
research facilities. Hem-y Oxell of Miami
Frank Meyer, who writes a column on
amusements for the Miami Beach Sun,
has this to say: — '"We can't say more than
it is still not signed, but we understand
the Brandt organization, which controls
the Lincoln, Cinema and Flamingo theatres,
will definitely take over the Beach
Theatre from Florida State Theatres when
the lease expires. Not confinned as yet
by anyone from either organization" .
An 80-foot, 30-ton hydrofoil to be used in
a James Bond movie arrived in Miami by
freighter from Italy, Two cranes lifted
the speedy craft off the freighter to a
barge. Then it was hauled up river to the
Miami Shipbuilding Corp., 615 S. 'W. for
an overhaul. The film "Thunderball."
from the book by Ian Fleming, will be
filmed in the Bahamas, said Tom Mc-
Crory, consultant for Eon Productions. The
hydrofoil will be disguised as a yacht.
When an atomic submarine chases the
hydrofoil, the disguise is dropped and the
hydrofoil speeds away at 80 knots.
Stealing a story idea from the headlines,
Roy Cheverton and associates of
Cai-ibbean Pi-oductions, are said to have
begun work on a film based on the operations
of a real treasure diving expedition
in the waters south of Cuba. Miamian Carl
Warner, who has handled camera sound
IId IH
for television operations all over the globe,
and Bill Behre, underwater specialist, will
be on Cheverton's production team. The
site of the shooting is a secret. However,
Warner has said that the location of the
treasure ships has been authenticated with
data from the Smithsonian Institute.
Miami Beach chapters of Brandeis University
sponsored a southern premiere of
"One Potato, Two Potato" at the Mayfalr
two nights dm-ing the week. Proceeds went
to the school's library . . . The Bounty is
being made ready for a voyage this spring.
The three-masted sailing vessel which was
featured in "Mutiny on the Bounty" is
being made ready for a voyage from
Oyster Bay, Long Island, to St. Petersburg's
Municipal Pier, where it will be a tourist
attraction.
Jerry Grant, theatrical booker, and
Robert Rautbord have formed Miracle Pictures
Corp. here to make movies and TV
formats . Johnson, dancer who
was in "Muscle Beach Party" and "Bikini
Beach" has been demonstrating various
kinds of dances at Miami Beach, defending
the new kind by saying "they bring people
out of themselves" . operating lease
on the Americana Hotel of Bal Harbour
has been sold to Loew's Hotels, a subsidiary
of Loew's Theatres, for $3 million.
4 'Jewel Box' Houses
For Sameric Circuit
Edit
PHILADELPHIA — Four "jewel-box"
type theatres for showing U.S. and foreign
art films will be built in the metropolitan
area by Sameric Theatres, it was announced
by Samuel Shapii-o,
circuit president.
Consti-uction is to be started right
away on the first one, a 250-seater which
will be located in the heart of the city
and known as The Eric on Rittenhouse
Square.
The site will be on Walnut street next
to the Rittenhouse Plaza apartments, overlooking
the northwest corner of the square.
The Eric will be the fii-st theatre ever built
on Walnut street.
Appointments of the Eric are to include
divan seating and a high fashion
lounge where a selection of teas, coffees
and tea sandwiches will be sei-ved between
performances. The design is by Armand
Carroll of Carroll & Stephenson, architects.
In the last 19 months, the Sameric circuit
has opened three shopping center theatres
and a drive-in, and expects to have
the $600,000 White Horse Pike Drive-In
ready for opening in Camden, N.J., next
spring.
The drive-in opened by the cu'cuit
last April was the White Horse Pike at
Lawnside, N. J., with capacity of 1,800 cars.
JionnoM^
'
Large Core
Greater Crater Area
MAXIMUM LIGHT
N. J. lven\y Distributed
Georgia—Rhodes Sound & Projection Service, Sovonnoh—ADams
3-8788
North Carolina—Standard Theotre Supply, 215 E. Washington St.,
Greensboro, N.C.—BRoadwoy 2-6165
Standard Theatre Supply, 1624 W. Independence
Blvd., Charlotte, N.C.— FRonklin 5-6008
SE-4 February 1, 1965

. . . George
. . Mike
. . After
. . "Sex
. .
. . Advance
No Place for Sex or Sin
In Detroit Film Ads
DETROIT—Sex and sin have run into
trouble with the Detroit advertising media.
Sex couldn't go for a bus ride and sex
couldn't enter the homes of Detroitcrs via
the country's largest circulation afternoon
newspaper.
'Sin on the Beach" opened Friday at
the Fox Theatre and manager Bill Brown
found that the word "sin" was taboo in
the Detroit News. So advance ads were
run by agreement with the featured umbrella
serving as a reverse for the truncated
title "on the Beach," and a white
space mortised out above, on the umbrella,
where "Sin" would otherwise show. In
this space, the reader was told "Call WO
1-9494 for Title of this Feature." Brown
understood that the mortising would be
done to leave the fringes of the letters S-
I-N around the white space, so a persistent
reader could guess what the missing word
might be—but not a ghost of the offending
letters survived in the ad.
So Brown canceled his large opening display
ad scheduled for the News. The Free
Press ran the original copy without question.
Earlier the word "Sex" was deleted from
adveitising on cards on the outside of cityowned
buses and replaced by a provoking
interrogation point in "? and the Single
Girl" at the Michigan.
The whole situation evidently got some
one excited and the day that "Sin" opened
at the Fox, display advertising in the Free
Press carried large type announcement
"sUrts Friday" for "Sex and the Single
Girl' after it had already been running
three weeks.
Kenneth Herts Re-elected
Herts-Lion President
From Western Edition
HOLLYWOOD — At the fifth annual
meeting of the stockholders of Herts-Lion
International. Kenneth Herts was reelected
to the board of dii-ectors. and four
new directors were named—Michael Kraike.
Marcel Apo, Harry Stern and Ed Schroeder.
Following the session, Herts was renamed
president and chainnan of the board,
Kraike was chosen executive vice-president
in charge of production; Apo was made
treasurer-controller and in charge of international
sales; Stem, vice-president ani
national sales manager, and Judith Friedman,
corporate secretary. Schroeder of
Santa Barbara is an economist and one
of the largest stockholders in H-L, owning
JACKSONVILLE
jyfrs. Anne Dillon, Florida State Theatres
heme office worker and a foi-mer
WOMPI president, was named president
of the North Florida chapter, National
Multiple Sclerosis Society, at the group's
annual election meeting in the George
Washington Hotel.
Three Filmrow officials have been elected
to major positions with the 1965 Greater
Jacksonville Fair Ass'n, which will present
the city's annual fair October 20-30 at the
city-owned Coliseum and Gator Bowl.
Named to vicc-pi-csidencies were Harv3y
Garland, Florida State Theatres film
buyer, and Horace Denning, district supervisor
of Dixie Drive-In Theatres. Oliver
"Ollie" Mathews, head booker and office
manager for Universal, was named secretary
of the fair . . . The Motion Picture
Charity Club, which has Garland, Denning
and Mathews as its fair representatives,
will cospousor the Blue Grass Shows' midway
attractions at the fair.
George Jessel, who came here to head a
fund-raising drive for Israel, told Frank
Murray, a Florida Times-Union staff writer,
why Israel Prime Minister David Ben Gurion
presented him with a huge platinum
a Star of David with a star sapphire
ring,
centerpiece, in 1958. "1 think mostly for
helping Israel's economy by keeping television
out of Israel," Jessel said. "You're
kidding," the reporter replied. "No, no.
That's my greatest contribution to Israel.
TV would break the country in 30 days,'
Jessel added.
Kitty Dowell, WOMPI president, has
scheduled the group's next board meeting
for February 9 in the Motion Pictm-e Charity
Club quarters in the Roosevelt Hotel
Maurer, MGM official from
New York, spent a few days at the local
MGM branch office with branch manager
Robert Capps.
Pete F. Rosian, Universal division manager
from Cleveland, and W. A. "Bill" Mc-
Clure. local Universal manager, left here
to visit exhibitors in the Miami area .
Nick Fortunas. owner of the Dixie Theatre.
Apalachicola. came in for talks with his
booker. Marvin Skinner, and J. S. Carscallen
of the Skyway Drive-In. Tampa,
visited his booker. Earl Turbyfill . . .
Byron
Adams, United Artists manager, staged a
special invitational morning screening for
"The Train" at the downtown Center Theatre
Seravo, Warner Bros, salesman,
returned from central Florida where
.
he called on many small town exhibitors,
.
Walt Meier, manager of FST's downtown
Florida, has secured an excellent advance
16,000 shares. The board also voted a 2i'2
cent stock dividend, subject to the approval
advertising tieup on "Strange Bedfellows"
p)er
of the California corporation com-
with the Vogue Dress Shops which pro-
missioner.
vides him with window displays in 15
On the feature schedule are "Pattern for
by the ladies wear chain
Plunder," starring Keenan Wynn and Mai
Zetterling, soon to be released; "Tigerstores
and
operated
which provides Vogue with a lobby
display at the Florida . three postponements.
Tiger," to star Ziva Rodann, Macdonald
"The Pleasm-e Seekers" went
Carey and Broderick Ci-awford; "Toward onto the Florida's screen following the
the Unchartered," stan-ing Jeremy Slate fifth and terminal week's run of recordsetting
and Arlene Dahl. to roll in March, and
"Goldfinger" and the
"The Getaway Face," starring Alida Valli. Single Girl" had its first-run opening at
In his report, Herts said that Willard Sheldon Mandell's suburban Five Points
Securities of New York will be the financial and also went onto the screen of Kent's
consultant in the East, with James De new Neptune Theatre a week later.
Nicholas of Beverly Hills functioning in
an overall financial capacity.
The Neptune has been winning many
BOXOFFICE 1965
compliments from its patrons for its fine
accommodations, polite staff members and
the tasteful decor of its interior appointments
newspaper ads are
.
popping out for the February 4 opening of
"Mary Poppins." scheduled for FST's de
. . .
luxe, downtown Center Thcatie Eight
l)erformances of the Ringling Bros, and
Barnum & Bailey Circus at the Coliseum
put a noticeable crimp in the attendance
figures of local motion picture theatres
during the five-day period.
Connie Mines, a former player with the
local Theatre Guild, was the subject of an
interview with Charles Brock, local Florida
Times-Union writer. Connie has the
feminine lead in the Mr. Ed television
series.
St. Petersburg Capitol
Leased by 227 Theatres
ST. PETERSBURG. FLA. — Leasing of
the Capitol Theatre to 227 Theatres. Inc.,
has been announced by owner Albert H.
Bramson of St. Petersburg Beach. Up until
January 1 the Capitol had been operated
on lease by Manuel Oliver since
October 1960.
Harry R. Chadwick jr., Bramson's attorney,
said that probably 227 Theatres
will plan some renovations to the Capitol
building and consequently has not announced
when the theatre will be reopened.
Headed by Martin Caplan and Mrs. Hyla
Carr. a brother and sister partnership that
operates the Sun Art Theatre on Ninth
Street North, the 227 Theatres ciixuit extends
as far north as Ohio, Pennsylvania
and Connecticut.
Oliver told the St. Petersburg Independent
that he plans to remain in this area
and seek another theatre site. He has inspected
several buildings in St. Petersbui-g
that could be converted into a theatre but
at last report had not found a stmcture
with sufficient ceiling height to permit installation
of a modern size screen.
Realart of St. Louis Now
Handling 'Blood Feast'
From Centrol Edition
ST. LOUIS—Albert E. Rook of Jacksonville
Beach, Fla., announced that arrangements
have been completed for George E.
Phillips, president of Realart Pictures of
St. Louis, to handle the sale and distribution
of "Blood Feast" in the St. Louis
territory.
Although Rook acquired St. Louis rights
to this picture late last summer, he decided
to withhold release here until spring when
the drive-ins reopen.
"A Long and Happy Life" is a wryly
humorous love story of a North Carolina
country girl's struggle to land her laggard
suitor.
SANITARY SUPPLIES
ROYL SALES CO.
ni2 W. Piatt St. Tampa
365 Park St. Jacksonville
SE-5

. . Pat
.
. .
. . "and
NE\N ORLEANS
T ocal 20th-Fox manager Jerry Briant led
a Filmrow group to the funeral of R. C.
McNabb, former central division manager
at Chicago, held recently in Baton Rouge.
BiU Briant. Paramount manager, also attended,
as did William Gehring jr., Dallas,
Fox southwest division manager. McNabb
had been retired several years.
Helen, daughter of Mrs. Joseph R. Anselmo,
head cashier at the Martin Cinerama
Theatre, was married to Robert Downer
Ann-Margret, Steve McQueen, Edward
Robinson, Karl Maiden and Tuesday Weld
were here for filming of scenes by Pilmways
of "The Cincinnati Kid," scheduled for release
by MGM ... Lee Nickolaus, WOMPI
national president, and her husband Phillip;
Marie Berglund, Helen Bila, Lillian
Sherrick, Betty Ogden and Claire Rita
Stone of the local club attended the Variety
Tent 5 installation dinner held in the
Roosevelt Hotel.
UA manager Gene Goodman, publicist
Addie Addison and division manager Gene
Add up all the
victims of
blindness,
paralytic polio,
cerebral palsy,
rheumatic heart disease.
Twice that total are
mentaUy retarded.
What are you going to do
about it?
Write forthe free booklet from the
President's Committee on Mental
Retardation, Washington, D. C.
Address_
City
_Zip Code.
Published as a public service in cooperation
with The Advertising Council.
Jacobs hosted a screening at the Fox Theatre
of Uirited Artists' "The Ti'ain" . .
Mike Ripps and Bob Steuer of Cinema Distributors
conferred with George Pabst and
Alex Mailho, local area CDA distributors,
then called on friends along the Row .
Davis Richoux jr., student booker here
since getting out of the Navy, has been
transferred to the booking department at
the Detroit Universal office.
A. L. Royal sr.. fit as a fiddle again after
an illness of several weeks, was in town,
buying and booking for his circuit of theatres,
accompanied by Hank Jackson, director
of Royal's Theatres in Hattiesburg.
Other exhibitors observed here and there
were Mr. and Mrs. Bill Darce, new Opera
House, Morgan City: Preacher Ci'ossley,
Crossley Drive-In, Laurel, Miss.: Ira Olroyd,
Teche, Franklin: John Williams, LaMar,
Jackson, Miss., and his brother "Potts" Williams
of the Paramount and Tyson, Clarksdale:
A. R. Gary, Pen, Pensacola, and Aub-
Karen, daughter of Billy Wright of the rey Lasseigne. C-Wall, Morgan City.
Fox Theatre Co., has been chosen a maid
in the court of the Darling of LSU. She
was featm-ed in a Times Picayune picture
Dallas Ban on Youths
page. Billy, who manages the Lakeview, is
associated with the Frank Lais and Louis
Dugas families in operation of the Fox and At Adult Films Urged
Lakeview theatres .
Ragusa is the
From Southwest Edition
new manager's secretary at 20th-Pox, succeeding
Caroline Sutter, who resigned to
DALLAS—A local group called the Citizens
Committee for Decent Movies is proposing
a city ordinance which would ban
prepare for the birth of a baby. Paulette
Bobo has joined the staff as secretary to
Anita Gibson, head booker. Roselyn of the
cashier's section also resigned.
persons 17 years old and under from indecent
motion pictm-es. The ordinance
would authorize the city council to establish
a nine-man classification board. The board
would be responsible for knowing the content
of all movies scheduled to be shown
in Dallas — and then grading them as
either Adult or General Family entertainment.
The Adult heading would cover persons
18 and up.
After a film received an "Adult Only"
rating, the theatre would be required to
list it as such in its advertising. Failure
to do so could result in fines of up to
$200. Theatre owners would be left with
enforcing admittance, somewhat like their
policies of determining who buys children's
tickets.
Herschel Forester, a former professional
football player who heads the Citizens
Committee, explained, "We are not trying
to censor adults. This is strictly aimed
at the below-18 group." City councilman
Joe Golman, who is supporting the ordinance,
said he is interested in determining
whether dirty movies have any coiTelation
to Dallas' rising crime rate, particularly
among youths.
"I don't believe one can legislate a person's
morals," Golman said. "Certainly,
the parents are the key to all of this.
But just as the city coimcilman is responsible
for the welfare of the city he
serves, so is he responsible for moral as
well as physical health of the people."
The classification board would be composed
of representatives of the arts, sociologists
or psychologists, clergymen and
theatre owners. Attorney Don Gates, representing
the committee, said the ordinance
would not conflict with present
state laws. Those laws do not cover three
classifications of films: those moving
legally within intei'state commerce; for-
eign films having legally entered the
United States and those which have passed
Hollywood censors.
Some cities, such as Fort Worth, have
been found in conflict with Texas law by
requiring films to have a license. If a film
was judged unsatisfactory, it got no license.
The Dallas ordinance, however,
would still allow films classified as Adult
to be shown—but below-age youths would
be barred.
Forester said he has talked to a majority
of council members . all indicate
they want some such kind of ordinance."
UTOO Convention
Set for March 9
From Southwest Edition
OKLAHOMA CITY — United Theatre
Owners of Oklahoma and the Panhandle
of Texas will hold its amiual convention
March 9 in the Skirvin Hotel.
The convention committee, meeting prior
to the first 1965 session of the UTOO,
said that the registration fee this year
would be $7.50 for women and $10 for
men.
Registration will start at 9:30 a.m., with
the first session getting under way at 10.
The morning meeting will include a 5-to-
6-minute talk on current and upcoming
products, followed by trailers on various
films from distribution companies. This
part will be in charge of Richard Garman,
Video Independent Theatres publicity
department, who will introduce speakers
from each company.
Officers attending the regular UTOO
meeting were Bill Slepka, president: Johnny
Jones, board chairman: Woodie Sylvester,
vice-president: Earl Snyder, secretary: Bill
Turk, treasui-er, and Sam Bi-unk, executive
secretary.
Members present included John Thompson,
Fred Brewer, John Kniseley, Horace
Clark, Louise Wesson, Paul Stonum, 'Volney
Hamm and Claude Notley. honorary
life-member, who is a retired Video Independent
Theatres' official. Visitors on hand
were A. C. Brown, Shamrock, Tex., mayor,
who pinch hit for Seibert Worley, a board
member who could not be present because
of a Shamrock City Council meeting,
and J. O. McKenna, who with his father
operate the Circle and Tulsa Theatres at
Tulsa and the Perry and Chief at Perry.
World distribution rights to "Kimberley
Jim" have been acquired by Joseph E.
Levine's Embassy Pictui'es.
^~\ THEATRE
SERVICE
RCA SERVICE COMPANY
1778 Marietta Blvd., N.W.
Atlanta 18, Georgia 355-6110
SOUND SCREEN RESURFACING
Metallic High Gain Sitter
Pearlescenl
White
WOOD THEATRE SERVICE
P.O. Box 54 Ph. 397-2976 Mount Vernon
BOXOFFICE :: February 1, 1965

. . L.
. . TOMMY
. .
'Bid to Prudes' by Judge
In Obscenity Acquittal
c, ,„ Mideast Edition
DETROIT— "Motion picture censorship
m Michigan became particularly ugly and
\icious." the Michigan Allied Bulletin,
edited by president Milton H. London, says
m a recent issue.
The bulletin gives a lengthy account of
tlic case against Clark Sceley of the Starlito
Drivc-In at Bay City over the showing
of "Please, Not Now." and the decision
of not guilty by circuit Judge Richard G.
Smith.
"Exhibitors can take small contort in
the court's opinion," Allied states. "While
freeing the theatre owners from the
threat of prosecution under the state obscenity
law. the court issued an open invitation
to puritans and the prudish to
shackle theatres with compulsory classification."
Exhibitors are warned "to carefully Consider
the consequences of any booking
which might aggravate or arouse his community
to seek restrictive legislation."
Judge Smith noted that Seeley "successfully
raised as a shield the right of freedom
of speech and expression." and that
this same freedom could be used "by an
ai-oused public." adding "The Supreme
Court of the United States has recogirized
that the state legislatures may enact legislation
specifically designed to protect chOdren
against obscene matters tending to
con-upt their morals. Just as our state
law prohibits the sale of alcoholic beverages
to minors, so. too. convictions under
this type of state law will in all probability
be upheld by the Supreme Court."
CHARLOTTE
Uuffh M. Sykes jr. has been appointed
Southeastern representative of Magna
Pictui'es Distributing Corp.. and has offices
at 300 West Third St. He returned
from Atlanta where he set up a screening
of Magna's newest picture "Malamondo"
. A. Ireland American-Aston
i
and family visited his mother near Burlini"-
ton. N. C. and Mrs. Ireland's mother at
St. Paul, N.C., during the holidays .
Kathy Godwin. American-Astor. spent
Christmas weekend with her parents at
Pembroke. N.C.
/Vshby Virginia Bell, daughter of A. W.
Bell. Warner Bros., was married to Michael
Patrick Hoy December 29 at Hawthorne
Lane Methodist Chui'ch . . . Mary
Klouse. Warner Bros., spent New Year's
weekend at Myrtle Beach
Tucker and wife spent the Christmas holidays
with his mother Shirley Tucker.
Warner Bros. Charles is a medical student
at the University of North Carolina at
Chapel Hill.
Our sympathy to Jerrie Hasty, Columbia
Pictm-es. upon the death of her mother.
^a..-«s£2I BOOKING SERVICE >iiii
221 S. Churdi Sf.. Cboriott*, N. C.
FRANK tOWRY . WHITi
PHONE FR. S-77t7
Mrs. Ollie Jane Clontz of Midland, N.C.
Januai-y 5 . . . The recipient of the WOMPI
scholarship fund this year is Willie Lloyd,
who is attending Pheiffer College, majoring
in religious education . . . Myrtle
Parker, WOMPI service chairman, reported
a total of $239.70 was spent for special
Christmas projects during December and
WOMPI members contributed a total of
100'. .service hours during the month.
Banker Yousling Opens
Offices at Goldwyn
From Eostcrn Edit., n
HOLLYWOOD—George Yousling. who
has headed the entertainment financing
division of Security Pir-st National Bank
since 1936. has set up offices as a financial
consultant at Goldwyn Studios.
The banker, who worked with numerous
producers and production companies in
financing films, feels "the motion picture
business is expanding and growing."
BALIANTYNE IN-CAR SPEAKERS
CONCESSION EQUIPMENT & SUPPLIES ^
PROJECTOR REBUILDING SERVICE ^
Prompt, Courteous Scrrice 'Round the Clock
yr yr -w •
DIXIE THEATRE SERVICE & SUPPLY CO.
1010 North Slapp«y Driv*
P.O. Box 546 Albanr, GMrgio
PhoM: HEmlock I-IBU
Translation for Paleface:
"Don't waste time with old-fashioned
way sending message. BEST way to
SELL used equipment, find HELP, SELL
or BUY theatres, is with
BOXOFFICE CLEARING HOUSE
You get year - round service."
RATES: 20c per word, minimum $2.00, cash with copy. Four consecutive insertions for price of three
BOXOFFICE, 825 Van Brunt Blvd., Konja$ City 24, Mo.
Please insert the following ad times in the CLEARING HOUSE
Classification
Enclosed is check or money order for $ (Blind odt 12< extro)
BOXOFFICE :: February 1,

—
Investment Opportunity
Her dreams will be the realities of tomorrow—sleek,
shiny birds will aim at the moon and cars will whisk
her from city to city on cushions of air.
But dreams and children alike must have the proper
atmosphere to thrive. Freedom and stability provide
this. It is our task to foster this atmosphere in the present
and protect it for the future. We have an mvestment
in it for our children.
You can protect this investment by joining with other
leading American businessmen to promote the Treasury
Department's Payroll Savings Plan for U. S. Savings
Bonds. The Treasury's plan works for stability in our
economy and strength in the defense of our liberties.
By fostering the love of individual freedom and the
economic well-being of the nation, it provides a strong,
steady foundation that will not waver under the challenges
of tomorrow.
When you bring the Payroll Savings Plan into your
plant when you encourage your employees to enroll—
you are investing in the dreamers of our today. In the
engineers, scientists and teachers of our tomorrow. In
America's future. In freedom itself.
Don't pass this investment opportunity by. Call your
State Savings Bonds Director. Or write today directly
to the Treasury Department. United States Savings
Bonds Division, Washington, D. C, 20226.
*^'° 'n your plant. ..promote the PAYROLL SAVINGS PLAN for U.S. SAVINGS BONDS li'M)}]
The U.S. Government does not pay far this adverlisemenl. II is presented as a public service in cooperation with the Treasury Department and the Advertising Council.
BOXOFFICE
SE-8 BOXOFFICE :: February 1, 1965

Dallas Variety Club
Lauds Joe Jackson
nALL,^S More than L'SO barkers, thenwives
and yuests honored their retiring
Chief Barker Joe Jackson at a dinner held
at the Lakewood Country Club.
Int-ernational Chief Barker James Carreras.
who spoke at the black-tie event.
praised Jackson for taking the lead in
the niuiiber of Sunshine Coaches awarded
to underprivileged children w'hich has recently
been the charity aim of practically
all Variety tents. During the two years
Jackson acted as chief barker, the Dallas
tent was responsible for four Sunshine
coaches, one of which was awarded to
Variety by Dallas' most respected citizen
and showman. Karl Hoblitzelle.
Julius Schepps. a two-time past chief
barker of the Dallas club, in making the
presentation to Jackson for his distinguished
service to Variety, said: "One of his
outstanding attributes is his devotion to
Variety's real purpose—charity. In this
he excelled and we can see the gratifying
results of tw^o years of intensive work in
Sunshine Coaches I, II, in and IV. These
beautiful buses, as they carry theii- precious
cargo of crippled youngsters, will be a living
testimonial to him, and his accomplishment
cannot fail to bring blessings to us
all."
Bill Slaughter, incoming chief barker,
presented a plaque to Meyer Rachofsky,
dough guy for many years. Rachofsky was
commended for handling Variety's "Shoe
Bank," which donates hundreds of pairs
of shoes each January 1 to the underprivileged
children of Dallas' slum sections.
Toastmaster Bill 'Williams, the new first
assistant chief barker, read several of the
nimierous telegrams and other messages
received from Jackson's friends in exhibition,
distribution and other business and
social fields.
John Rowley, former international chief
barker and immediate past president of
TOA, introduced Carreras. Among the out
of town guests besides Carreras and his
wife were Hi Martin, general sales manager
of Universal and head of the fund
raising committee for the industry's Will
Rogers Hospital: George Hoover, executive
director of Variety International: Phil
Harling, Stanley Warner Theatres executive
who heads the TOA and Allied antitoll
T\' committee: Jack Bryant, chief barker
from the Houston tent and Nat Feldman,
-general manager of Stanley Warner Theatres.
Barkers serving on the aiTangements
committee were Bill Slaughter, Walter
Morgan, Bill WUliams, Stuart Adams and
Kyle Rorex.
On Smrday the Dallas crew conferred
with Carreras and Hoover on the local
clubs program for 1965 and the upcoming
VIC Convention in San Francisco.
Carreras and Hoover left here for meetings
with the Variety Club in Mexico
City.

. . when
-
. . The
27
.
OKLAHOMA CITY
n local newspaper carries a column headed
•'Charters Granted." In looking over
it recently we noted the following charter
was granted: "Mouse Ti-ap, Inc." Incorporators
were listed as Don Abernathy,
Margaret Abernathy and Patricia Abernathy.
While visiting in Kingfisher we
asked Abernathy what it was all about. He
explained that it was to be a teenage girls
cress shop in the Shepard Mall shopping
district, which was completed and opened
for business last fall with some 60 or 70
stores. It is located just across the street
from the Villa Theatre, owiied by Charles
Ferris and managed by Bob Busch. The
Abernathys have a shop in Kingfisher,
the Town and Country, which also caters
to teenage girls. Abernathy operated the
Marsy and 89er theatres in Kingfisher for
many years. The Marsy has been closed for
several years and the 89er is now leased to
Dennis Collier. Abernathy still does the
buying and booking for the Royal Theatre
in Fairview which is operated by his parents,
the Roy Abernathys. The Abernathys
started in the theatre business in Fairview
in March 1916, and will round out
their 50th year in March 1966. Don operated
the Royal for several years before
WAHOO is
the
boxofFice attraction
fo increase business on your
"ofF-nights".
Write today for complete
details.
Be sure fo give seating
or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Oakton St. • Skokie, lllinots
Merchant Ads Are
Making Big Money
For Indoor and Outdoor Showmen Everywhere!
How About You ?
FILmflCK
SPECIAL
TRAILERS
.\nd remember .
you need
the finest quality special trailers
in the fa.stest possible lime . . .
cirdor from Filmack.
1327 SO WABASH CHICAGO 5, ILL.
pmxhasing the theatres in Kingfisher from
the late John Thomas,
In Alva, we found Homer Jones and his
sou working at the Alva Drive-In, which
he plans to reopen April 30, Homer also
owns and operates the Rialto, a downtown
de lu.xe theatre. At one time he operated
thi-ee theatres—the Rialto, Ritz and Ranger.
The last two have been closed many
years. He had opposition for a while, the
Pix. owned and operated by Frank Deaton
and Jim Phillips. They also constructed
the Alva drive-in, both of which Jones
pm-chased a few years ago, then closed the
Pix.
Friends of Roy T. Shield will be sorry
to hear that he is doing no better since
his automobile accident a few years ago,
and still spends some time in a hospital.
Mi-s. Shield informs us she had been quite
ill since before Chi-istmas. Mr. and Mrs.
Shield own and operate the Sooner in
Enid and are in partnership with Video
Independent Theatres in the operation of
the Ti-ail and Enid drive-ins.
Mrs. W. T. Henderson is still going
strong at the Mawil Theatre, Medford. Her
husband died a few years ago and she has
tjeen carrying on. Their first theatre, the
Alvo, was situated in a lodge building before
constructing the modern Mawil Theatre
several years ago. She reports business
has been from fair to good, depending
on the natm-e of the pictiu-e that she
happens to be running at that time.
We visited the Chilocco Indian School at
Chilocco recently and had a talk with Mary
Werneke. who does the buying and booking
for this nontheatrical institution. They
run one pictui-e every week, and some times
two, one every Saturday and one about
every other Smiday. She said they now
had over 1,000 students and would probably
have near 1,200 before school ends in May.
They do not run pictures during the stmimer
vacation but take the summer pupils,
about 100, to other towns in buses, mostly
to Arkansas City, Kas., which is only a
few miles from the Indian school. Students
come from all over the United States. To
qualify to enter, a student must have at
least one-quarter Indian blood, and from
homes that camiot afford any other kind
of an education and from homes where
delinquent teenagers abound. They have
grades from the seventh through high
school which is accredited with as good or
better than most Oklahoma high schools.
This is a federal institution, and the state
of Oklahoma has nothing to do with it.
Exhibitors in town were L. A. White,
Tech, Weatherford; Virby Conley, Perryton,
Tex.: Mr. and Mrs. Jimmie Leonard,
H&S, Chandler; Bill Pearce and Corky
Guthrie, Rogue, Wheeler, Tex,, who
doubted he would open the Mustang Drive
'WE OFFER YOU
only the finest merchandise the market
has to offer,"
"Your Complete Equipment House"
OKLAHOMA
628 WMt Grand
THEATRE
SUPPLY
CO.
CHy
In this year; Johnny Jones, Shawnee; Ed
Lee, Star, Sand Springs; Roy L. RoUier,
Lamont; Mr. and Mrs. C. G. Johnson, Rex,
Sentinel; Glenn Fannin, Embassy Pictures,
Dallas, and Howard Nicholson, formerly
with Paramount here, Dallas and Memphis,
who now operates a drive-in theatre
near Memphis,
Business has improved so much at the
local 20th-Pox office, according to H. M.
"Hank" Yowell, that an addition had to
be made in the office force. The new employe
is Karen Tm-ner . mother of
Mrs. W. E. McGlothlin, Prions, Tex,, died
recently. The McGlothlins operate the Elk
Drive-In.
Mrs. John Smith closed her OK Theatre
in Newkirk after the Chi-istmas holidays
until April, when she will run only one
picture a week, then go to two after school
is out ... In Shidler where Thelma Weaver
operated the Osage before a fire destroyed
it a few years ago. the chances are the
town will go without movies. We were unable
to find Thelma, but we learned that
she owns a liquor store there and is doing
well,
Morris A. Trim at Hominy has reduced
to one picture a week and taken
over his own booking from the Boyter
agency here. The theatre, long known as
the Pettit when operated by Video Independent,
was renamed the Merchants when
It was tm-ned over to the businessmen of
the town. They remodeled it and now use
it for roller skating on Tuesdays and
Thui-sdays, frequent teenage dances and
occasional stage shows. Tiim says the
merchants are happy with the aiTangement.
In addition to managing the theatre,
Trim also is justice of peace.
Dallas Firm Building
Drive-In at Mesquite
MESQUITE, TEX.—The Tivoli Realty
Co. of Dallas has filed application for a
special pennit to build a drive-in theatre
and a shopping center on 16 acres in north
Mesquite.
A. B. Swank, architect, acting for Tivoli,
said the proposed site fronts Gtis Thomasson
road, south of Ferguson road. A drivein
theatre on the tract will be torn down
and the new theatre will take about eight
acres, he said.
Stanley Warner, Texas,
In Annual Convention
BROWNSVILLE — The third annual
managers meeting and convention of the
Texas zone of Stanley Warner, Inc.. a
subsidiary of the Stanley Warner Corp. of
New York, ended here Wednesday 1 1
Speakers included Nat D. Fellman, acting
general manager of the theatre division;
Philip F. Harling, assistant to president
S. H. Fabian, and Jack Yellin, general
manager of the concession division.
Honor for Lucille Ball
AUSTIN—Actress Lucille Bail will be
guest of honor at the 11th annual Headliners
Clubs awards party to be held here
February 6. Charles E. Green, editor of
the Austin American-Statesman and chairman
of the Headliners Club's invitations
committee, said Miss Ball will be honored
for "her many contributions to the nation's
entertainment,"
BOXOFFICE

-fT^cS^^
mixing Dames
and Danger
as onW
he can I
AMERICAN
SEAN CONNERVa
^ternational:
ALFRED LYNCH
'lP^R^ER•wllf'
iHvdeVJHlTE- Stanley H0LL0mV.ALAN«5a^MlN flSZ-CVRlLFRANKEL hKdbuchman
NTACT YOUR
i^^rSjnXBnnationaL
DALLAS
OKLAHOMA CITY
Lois
Scott
2011 Jackson Streel
Dollas 1 Texas
Riverside 8-4964
708 West Sheridan
Oklahoma City, Okla. 73102
CEntral 2-3038

. . Projection
. .
. .
. . Last
. .
;
I
Sundial
;
. ,
DALLAS
.
Terry Gray of Modem Sales & Services,
has returned from Sugarland where
he installed a new Technikote Screen
from D. O. Martin's Palms Theatre. The
new screen provides for a full coverage of
a pictm-e 37 feet wide. Also instaUed in the
theatre were new Bausch & Lomb lens.
Modern also installed a new Technikote
screen in the Dixie at Rockdale and 70mm
Centui-y projector equipment and strong
lamphouses in the Inwood. This will make
it possible for the Inwood to play both
35 and 70mm film equipment
and speakers were being installed
Monday

S'T^l'^cl"!,^*''
Needed in Struggle
MINNEAPOLIS— B

——
—
!
. . . Richard
—
—
—
—
—
'Mary Poppins
Sets New One Day,
First \Neek Records at Omaha State
OMAHA—Honors in gross receipts went
to "Mary Poppins" as the Disney movie
got off to a whopping start at five times
average figures and smashed the largest
single cay record and the best week's record
at the State Theatre. City manager
Jack Klingel of the Cooper Foundation
Theatres said indications were that the
second week would be even bigger. The
report was "plus average" right down the
line from other managers as the fast pace
of the new year continued. Even "Psycho"
returned to the Omaha Theatre for an
above-average mark and "Goldfinger" continued
its boxoffice smash at the Admiral
in its fomth week.
(Average Is 100)
Admiral— Goldfinger (UA), 4th wk 250
Cooper—My Foir Lody (WB), 9th wk 200
Indian Hills Circus World {Bronston-Cinerama),
6th wk 150
Omaha Psycho (Para) I 55
Orpheum— The Disorderly Orderly (Para) 195
State Mory Poppins (BV) 500
'Mary Poppins' 250 Opening
Best Mark in Minneapolis
MINNEAPOLIS— "Mary Poppins." boosted
by a gala premiere, nudged aside "Goldfinger"
as the Mill City bellringer for the
'off-nights".
jeal
Write today for complete
details.
WAHOO is
the
boxofFice attraction
increase business on your
Be sure to give seating
or car capacity.
HOLLYWOOD AMUSEMENT CO.
3750 Oakton St. • Skokic, Illinois
Merchant Ads Are
Making Big Money
For Indoor and Outdoor Showmen Everywhere
How About You?
FILmflCK
SPECIAL
TRAILERS
the finest quality special trailers
in the fastest po.ssihIe time . . .
onler from Filmack.
1327 SO. WABASH CHICAGO 5, ILL.
week. The Disney film drew a solid 250 at
the Maco State, while "Goldfinger" kept
humming along at a cool 235 in its fifth
week at the Gopher and overall action was
a bit solider than last week.
Academy My Fair Lady (WB), 1 2f h wk 150
Campus—The SoH Skin (Cinema V) 140
Cooper a Mad, Mad, Mad, Mad World
It's
I 1 (UA-Cineramo), th wk 150
Gopher Goldfinger (UA), 5th 235
wk
Lyric Father Goose (Univ), 5fh wk., moveover ... .1)0
Mann—The Americonization of Emily
(MGM), 5th wk 90
Orpheum Baby, the Rain Must Fall (Col) 100
Mary Poppins (BV) 250
State
St. Louis Park Marriage Italion Style (Embassy),
5th wk 90
Suburban World Anotomy of a Marriage (Janus) 100
World— Kiss Me, Stupid (Lopert), 5th wk 80
Holdout Crowds in Milwaukee
For 'Lady,' 'Poppins,' 'Goldfinger'
MILWAUKEE— Since we continue to use
300 as the top figui'e only for those theatres
which i-eport excellent grosses
throughout the week. "My Fair Lady,"
"Mary Poppins" and "Goldfinger" share
the 300 slot, each having played to holdout
crowds. "The Pleasure Seekers," with
285, and "Father Goose." with 250, were
runners-up to the top trio.
Capital Court—Mary Poppins (BV) 300
Cinema I, Moyfoir, Southgate Goodbye Charlie
(20th-Fox), 4th wk 85
Cinema II Marriage Italian Style (Embassy),
wk 4th 100
Palace The Americonization of Emily (MGM),
4th wk 100
Riverside
250
Father Goose (Univ), 4th wk
Strand— The Pleasure Seekers (20th-Fox) 285
Times The Pumpkin Eater (Royal), 4th wk 175
Townc My Fair Lody (WB), 4th wk 300
MILWAUKEE
palph Barnes, who formerly managed a
number of theatres in this area and
who decided to enter radio sales with
station WOKY, has been named director
of local sales for the station, owned and
operated by Macfadden-Bartell Corp. He
has been an account executive since 1959
Stern and Allan David were
in from Chicago to whip up a saturation
deal with Allied's Hem-y Kratz. So, "Magic
Fountain" played here January 30, 31
(Children's matinee only) at some 15 area
theatres.
A Michigan group including actor Robert
Sterling and some sports luminaries is negotiating
to buy controlling interest in
Madison Guaranty Insmance Co., according
to an announcement emanating from
Madison.
Joseph Cummings Chase, 86, dean of
American portrait painters, passed away
here after being ill for about a week.
Among his sitters were presidents, kings,
actors, artists and writers together with
hundreds of other dignitaries. He was a
friend of and painted the late Charles
Coburn: other subjects included James
Cagney, Sir Cedric Hardwicke, Will Rogers,
Leo Carroll, Walter Hampden, Gene Lockhart,
Beulah Bondi, Minnie Maddern Fisk.
Ethel Barrymore, Dorothy Gish, Cornelia
Otis Skinner and Mary Astor . . . Services
were held here for Mrs. George C. Wussow,
76, a pianist years ago in Milwaukee
theatres.
Theatre to Open Feb. 10
In Milwaukee Suburb
MILWAUKEE—The 750-seat Brown Port
Theatre in suburban Fox Point is slated
to open the night of Pebioiary 10, with
"Sex and the Single Girl." The new theatre
is a unit in the Kohlberg Theatres,
Chicago, which also operates the Point
Theatre and the Victory Drive-In. The
Brown Port is in the Brown Port Shopping
Center at North Port Washington
and West Brown Deer roads.
MINNEAPOLIS
Cnug and radiant in a mink coat, Janet
Leigh made a sm-prise appearance at
the University of Minnesota, speaking in
behalf of the Peace Corps, of which she is
a member of the national advisory council.
Asked if the glamor of moviedom wasn't
a contradiction of the Peace Corps, Miss
Leigh said that "glamor can be many
things. I believe there is a great deal of
glamor in the Peace Corps." Student tm-nouts
at her recruiting talks were "big boxoffice"
for the campus.
The big Ducks Unlimited premiere of
"Mary Poppins" here seemed like a Mill
City extension of the presidential inaugui-al,
with state government officials rushing
back from Washington to take part in
the fund-raising events for national resom-ces.
Ducks Unlimited collected $12,000
for replenishing wildlife areas. DU state
chairman Archie Walker said the wild
duck-raising project in Canada costs about
$5 per acre. This means about 2.400 acres
of new habitat reaped from the "Poppins"
preem. Walt Disney told the group that
about 100 cities around the comitry can do
the same thing for Ducks Unlimited, following
the example set in Mill City.
Bill Diehl reports a brisk weekend business
at the St. Paul Strand for "A Boy
Ten Feet Tall" ... In line with recent renewed
Miimesota University interest in
films, the Daily Student newspaper interviewed
theatre managers David Whitfield
and Prank Stevenson of the Mann Campus
and Varsity houses near the campus.
Both explained the booking policies of their
theatres, the Campus, a straight art house,
and the Varsity, attempting to "tread a
thin line between art and grade A secondi-un
films that have been popular downtown,"
said Stevenson. Disapproval of a
film by censors seems to have little effect
on the size of the audience at the Campus
or Varsity, they said. Whitfield added that
"public controversy or disapproval of a
film by any group seemed to have the opposite
effect by interesting people in a
film, arousing curiosity, and in many cases
making a mediocre movie into a boxoffice
smash." Futui-e plans for the two theatres
include a possible Humphi-ey Bogart festival.
ELVIS
PRESLEY
8"xlO" '15»«
PHOTOS
Check with ord«i
jHtATRICAL ADVERTISING CO
NO C.O.D.i 2310 Can Detroit 1, Mich
NC-2 February 1, 1965

-rsscss^eru
mixing Dames
and Danger
as only
he can'.
JEANCONNERV-ALFRED LYNCH
OpeRMioN
5R,LFRWKa.»LDBUCHMAN
^uNKiNGslemwiNnsz
jR/neilcofL gL ^JntennxjutlonaL
MILWAUKEE

. .
OMAHA
J^ort Ives, chief barker of Variety Club
of Nebraska, announced that the date
for the annual inaugural ball has been
changed from Februai-y 6 to February 19.
He also said that the place for the dinnerdance
will be at the Indian Hills ballrcom.
Originally the event was planned
for the Blackstone Hotel. Mort said that
the outlook is for an unusually large turnout
and that interest has been ninning
high in the revitalized tent, which recently
changed its name from Variety Club of
Omaha to include the entire state. Lincoln
immediately threw wholehearted support
to the tent and other outstaters are expected
to join the move.
John Saggau, son of the late Henry Saggau,
veteran Denison, Iowa, exhibitor and
businessman, was in Denison last week for
the funeral of his wife's uncle. John, now
an insurance executive at Wichita, also
conferred with Ellen Hoffman, who managed
the Ritz Theatre for the Saggau
estate, and plans are being discussed for
.
the addition of a concessions stand
Dwight Hanson, who has the Golden
Buckle Theatre at Rockwell City, Iowa,
was pleased as punch at the reduction of
his paunch. He has taken off 11 pounds
in his dieting program.
The Chamber of Commerce, which operates
the theatre at Wall Lake, Iowa, has
turned over the booking to junior girls in
the high school, under the supervision
of Robert McClure, a teacher and coach.
The girls nominate and select the movies
they would like to have shown and McClure
carries out their actions . . . Larry Louis,
group sales representative for the Cooper
Foundation Theatres in Omaha, and similar
representatives for the foundation from
the Denver and Minneapolis Cinerama
Theatres, will be flown by United Artists
to New York next month in connection
with the forthcoming Cinerama release,
"The Greatest Story Ever Told."
Adrian Mueting, who has the Rialto
Theatre and Drive-In at Pocahontas, Iowa,
was rushed to Mercy Hospital at Fort
Dodge for a gall bladder opxeration . . .
Bob Shields, manager of the State Theatre,
has been waging a tough battle
against a strep throat and sinus infection.
He was sent home by the doctor a couple
of weeks ago, retui-ned after a weekend in
bed, and the following weekend had to follow
the same procedm-e . . . Warner Bros,
held a tradescreening at the Center Thei

—
—
——
—
t Average
I
I
!
Toppins/ 'Goose'
Lead Busy Detroit
DETROIT The holiday-Kenerated era
of ttMiific gross reports continued as "Mary
Poppins" at the Adams and "Father Goose"
;it the Mercury shared the top gross percentage
of 275. "Goldfiiiger." out at the
Wooes Theatre, finished with 260 as the
u eks loinner-up. followed by 225 for the
Uurd week of "Kiss Me. Stupid" at the
Radio City Theatre.
Is 100)
Poppins (BV), 13th wk Adonis— Mory 275
Fox Shotgun Wcddinn (JMG Films), Beauty and
the Body (Monson). 2nd wk Not Avoiloble
Grond Circus—The Pleasure Seekers (20th-Fox),
3rd wk '00
Madison The Amerieaniiotion of Emily (MGM),
3rd wk '35
Mai Koi—The Pleosure Seekers (20th-Fox),
"0
3rd wk
Mercury—Father Goose lUniv), 3rd wk 275
Michigon— Sex ond the Single Girl (WB).
3rcl wk '25
Palms— Duel of Champions (Medollion'. Invasion
1700 iSR) i'O
Radio City— Kiss Me, Stupid (Lopert), 3rd wk 225
Trans-Lux Krim Morrioge Italian Style (Embossy),
3rd wk 130
Woods Goldtinger (UA), 3rd wk 260
'Mary Poppins' 500 Start
Leads Cincinnati Upsurge
CINCINNATI — Attendance at first-run
theatres bounced back into the win column
after losing the battle with the weather
the preceding week. "Mary Poppins" played
to packed houses its opening week at
Keith's, patrons standing in block-long
during the weekend. "Why Bother to
lines
Knock" at the suburban Ambassador and
"Baby, the Rain Must Fall" at the Capitol
were also very well received in their
opening weeks. "A Shot in the Dark."
Times: "My Fair Lady." Valley: "Goldfinger."
International 70. "Seduced and
Abandoned," Guild, all holdovers, continued
to fascinate and chann patrons.
Albee Spencer's Mountain WB); Porrish
reissues (WB), 90
Ambossodor- Why Bother to Knock (Seven
3O0
Arts)
Capitol Baby, the Rain Must Fall (Col) 20C
Hyde Park Cartouche (Embassy) 100
Esquire,
Grand Father Goose iUniv), 5th wk 100
Guild Seduced ond Abandoned (Cont'l),
wk 2nd 175
International 225
70—Goldfinger (UA), 5th wk
Keith—Mory Poppins (BV) 500
Times— A Shot in the Dork (UA), 14th wk 350
Valley— My Foir Lody (WB), 12th wk 300
Quintet of Cleveland Holdovers
Grosses in 200-250 Bracket
CLEVELANI>—The big news here was
five first-i-un features attaining double average
figui-es or better in one week. "Mary
Poppins" and "My Fair Lady" both scored
250, "Man-iage Italian Style" was right behind
them at 225. and "Father Goose" and
"Goldfinger" rounded out the qiuntet of
high gi-ossers with 200 each. All were veteran
holdovers: in fact, there wasn't a new
pictui-e in the list for the week.
Allen— Sex and the Single Girl (WB), 5th wk 70
Cinema, State Father Goose (Univ), 5th wk 200
Colony—My Fair Lody (WB), 1 1th wk 250
Continental-The Orgoniier .Cont'l), 2nd wk 155
Detroit, MaylarxJ— Kiss Me, Stupid (Lopert), 5th wk. 150
Heights, Westwocd Marriage Italian Style (Embassy),
5th wk 225
Hippodrome Goldfinger (Univ), 5th wk 200
Ohio Mory Poppins (BV), 5th wk 250
Palace The Pleasure Seekers {20th-Fox), 3rd wk. . . 75
Barkerettes to Tour Center
From Eostern Edition
NE'W YORK—The 'Women of Variety
Tent 35 will meet at noon February 9 at
the Lincoln Center of Performing Arts
for a buffet luncheon and a tour of the
center. Mrs. Sam Horwitz and Mrs. Baal
Gottleib are handling reservations.
BOXOFFICE :: February 1. 1965
Michigan U. Students
Protest Admission Hike
DETROIT— An increase of 25 jx-r cent
in admission prices, from $1 to $1.25 by
three Ann Arbor theatres near the University
of Michigan brought a series of
student reactions in protest. These included:
1. Proposal for boycotting the shows
until the price is dropped.
2. Proposal for a one-day mass boycott.
3. A contrary proposal to attend the
shows and sit through 25 per cent of a
second show corresp)ondent to the increase.
4. Charges of "collusion" between the
university and the theatre management
becatise the University has a stock interest
m the management.
Because of emphasis given this aspect,
it appeared that the sundry "revolts" may
have been linked to the habitual dissatisfaction
of students with college authority.
William Otto Named
Cincy B-37 President
CINCINNATI— 'William Otto. Columbia
shipper, was elected president of lATSE
Local B-37 at an annual meeting January
12. Other officers re-elected were vicepresident
Ethel Talkey, States Film Services
inspector: recording-financial secretary
Laura Finney, States Film inspector:
treasurer Harry Jansen, States Film shipper,
and sergeant at arms Joseph Mercmio.
National Screen shipper.
Local B-37 has combined the executive
and trustees boards into one board whose
membership includes shippers Clyde Kimbrell
and OUie Sweetland. States Film
Services: inspectors Terresa Kimbrell, Universal,
and Charlotte Fox. Columbia. Dave
Schreiber. Universal shipper, was reappointed
business agent.
lATSE Local P-37 at its annual meeting
January 19 elected Lorraine Inabrit. 20th-
Fox: Helen Dodd, UA. and Wilbur Hetherington,
UA booker, as tnistees. John Kallmeyer,
20th-Fox booker, and Dorothy Maddox.
'Warners secretary, were elected to the
executive board. The local's officers were
all re-elected: A. B. Knollman. 20th-Fox
sales manager, president and business
agent: Nate Mutnick, MGM booker, vicepresident,
and Arm Keck, 'Warners secretary,
secretary-treasurer.
Detroit lATSE Local
Renames All Officers
DETROIT—Roy Suckling of the Shores
Theatre in St. Clair Shores has been reelected
business agent of lATSE Local 735.
having jurisdiction of the suburban and
upstate area northeast of Detroit. Other
officers, also re-elected, are: president Richard
Rank. Gratiot Di-ive-In: vice-president
Ralph Brough. Mount Clemens Drive-In:
recording-corresponding secretary James
Kimmick. Roseville Theatre, Roseville:
financial secretary Norman Pingel, Macomb
Theatre, Mount Clemens: treasm-er
George Konath, Jewel Theatre, Mount
Clemens: sergeant at arms Glen May. Hills
Theatre, Rochester,
"Lord Jim" will open at the Chicago
Cinestage March 24,
Ohio Exhibitors Back
Uniform Time Bill
COLUMBUS Thratrenun throughout
the slat

. .
DETROIT
The film business is represented in the
Historical Society of Michigan by one
of the ten Detroit life members. M. F.
Gowthorpe, Butterfield circuit chief .
Ray Cloud, veteran salesman for Columbia,
is in Mount Carmel Hospital, and would
like to hear from friends . . . Columbia
i

|7r^^^^^^^^
X -i^B^s^^s^^
..mixing
Dames
i- \ _--^J^^^^^^^^ and Danger
X
'
as only
« /^^^^^^mB^^. he can!
SEAN CONNERV.-
ALFRED LYNCH
OpeRMJpN
wPWtR'
,„,„,.,WHnE—-HOUOWV ALUNWNGsSlWlNFM •atFR^FLHiROLOBUCHMAN
>NTACT YOUR JhianJxiari^^rDnte^^
EXCHANGE
DETROIT
Jack Zide
1026 Fox Building
Detroit 1, Michigan
woodward 2-7777
CLEVELAND
Bill
Kohagen
2108 Payne Avenue
Cleveland 14, Ohio
MAin 1-9376
CINCINNATI
Harold Rullman
1634 Central Parkwoy
Cincinnati 10, Ohio
621-6443

. . Joe
. . The
. .
. . Louise
. . Arthui-
. . Herb
. . Anthony
. . Frank
. .
. . The
. . Kathy
. . Camp
CLEVELAND
Yariety Week will inin from February 10
Donald lannuzzi of New
to 16 . . .
York will be married to Janice Rubino on
the 14th at the Restaui-ant-in-the-Sky,
Yonkers. They will honeymoon in Puerto
Rico . . . Vacationing in Puerto Rico were
the Don Schultzes of Selected Pictures.
Mark Essick, manager of Loew's Cinema
Theatre in south Akron, Main street, handled
closed-circuit arrangements for the
Patterson-Chuvalo fight on the first in
this ten-itory . . . Howard Shultz of Tiffin
.
John Arthur Haar, for 14 years an employe
in the commercial department of
Loew's theatres, resigned. He had been at
the State. Stlllman and Ohio theatres .
Margaret Gates, an employe of Halle
Brothers 1228 Club, is planning to spend
her spring vacation in Arizona, Hawaii or
Puerto Rico. Her hi^sband Arnold Gates,
manager of the State Theatre, may just
go along, he says Binder of the
Skyway Drive-In at Gibsonbm-g for ten
years, was at the film offices on his "occasional
annual" trip, as it's described. He
still flies a P51 "one of the fastest piston
planes in the U.S. and fastest reciprocal
engine today," they say here.
Sam Lichter of "Willoughby has been ill
WAHOO it
the
boxofFice attraction
increase business on your
"off-nights". Write today for complete
details.
Ing or car capacity,
Be sure to give seat*
HOLLYWOOD AMUSEMENT CO.
3750 Oakton St. • Skokle, llllnett
/;r\ THEATRE
SERVICE
UOflJ ba(ked by experience and resources of
RCA SERVICE COMPANY
5121 W. 161 St., Cleveland, Ohio
Zip Code 44135 Tele.: 671-3775
and has lost just enough weight, thereby
gaining some youth . . . William Eckard,
operator of the Ashland Drive-In at Ashland,
left for Los Angeles to visit son Bill
at Hughes Aircraft. Eckard's daughter,
whose husband is in service, will retm-n
with her father . Horstemeier,
Room 600, Film Bldg., will handle the
booking for the Star at Coshocton, reopened
JanuaiT 29. Ron Stm-gis of the
Mount Vernon, also of the Knox Drive-In,
will operate the Star.
. . . Another Pilmi'ow
Mr. and Mrs. Steve Foster of the Foster
left on his annual winter buying trip to
the west and southwest to add new creatures
Theatres at Youngstown were at the Film
to his Pun Farm . big winter building with their veiy glamorous daugh-
sales meeting for Allied Artists will be ter Suzanne, a senior at Youngstown College.
held February 4-6 in New York. From
She is studying English literatui-e
Cleveland Marty Grasgreen. local manager, and Shakespeare, and will go to gi-aduate
will attend.
school next year
caller was Ed Maruca, manager of the
Skyway Drive-In and the Roxy Theatre at
Minerva. He has been with the Manos outfit
30 years . D'Anniballe of
Steubenville was in buying and booking
before leaving on his annual six week stay
at Miami Beach . "Whitey"
Skody was vacationing at Bellaire. Mrs.
Skody "Edith" of the Hippodrome staff
is spending her time in Cleveland.
Four girls at Lyndhuist High School east
of here decided last July to take on music
as a hobby. They didn't know whether
they had any talent, but they had instruments—a
piano, accordion and two guitars—and
lots of determination. The troupe
consists of Mary Blitz, whose father is a
salesman v\-ith Columbia Pictures; Sandy
Shoupe, Carol Johnson and Emily Lefevre.
Thanks to a stoiy in a local paper, they
and their folksongs and other offerings are
booked solid through April . . . The director
is Gunnar Lundgren, fonner member of
the Orpheus choir.
CINCINNATI
pilmrow and area exhibitors extend condolences
to the family of Robert C.
McNabb, a valued executive of 20th Century-Fox,
who died iii New York City
January 19 after a lingering illness. Mc-
Nabb. who spent his first 23 years serving
the company's local exchange, leaves his
mark here, being one of the founders of
Variety Tent 3's Opportunity Workshop
for the Handicapped, located at the Goodwill
Industries Rehabilitation Center.
Congratulations to fathers Vince Jacobs.
States Film Sei-vices shipper, for a baby
girl, and to Don Kessling, Bluefield. W. Va..
exhibitor, for a baby boy . Schreiber.
Universal salesman, is to be congratulated
for being a gi'andfather to 14 youngsters,
the latest arrival a boy born January
22 . Vinson, cashier for Paramount,
received a watch as a memento
from the office staff in honor of her 25th
anniversary with the company . . . Dave
Schreiber is celebrating his 36th year as
shipper for Universal . . . Madge Ci-abtree.
secretary to Paramount's branch manager,
William A. Meier, is the proud owner
of a new Mustang Ford sports car .
Esther Nemo, who has been so successful
as group sales manager for "My Fair Lady"
—
at the Valley, has been appointed in like
capacity for "The Sound of Music," which
opens at International 70 March 31 . . .
Carl Braun. general manager for Bein
Theatres, is convalescing satisfactorily at
the Good Samaritan Hospital following a
heart attack Dill, Buena Vista
office staff, is recuperating nicely from
injuries sustained in a traffic accident . . .
Clara Zenz, inspector, and Ralph Cornell,
shipper, States Film Services, have retm-ned
from early winter vacations.
Gene Tuniek, UA eastern division sales
manager, was a Filmrow visitor, as were
exhibitors John Goodno, Huntington, W.
Va.: Guy Greathouse. Aurora, Ind.. and
J. C. Weddle. Lawrenceburg, Ind. Also on
the Row were Kentuckians Foster Lane,
Williamsburg: John White, Manchester,
Waller Rodes. Lexington: Glen Petei-s,
Richmond: Dan Krueger, Danville: Ohioans
Jim Chakeres, Washington, C. H.;
Jim Herb, his son Phillip, Franklin: Michael
Chakeres and Wally Allen, Springfield.
Clarence Ridge, operator of the Avalon,
Cleves, had troubles heaped on him when
the theatre's heating system broke down
December 18. The trouble was caused by
500 feet of copper pipes becoming frozen
during a freak snow storm. The house was
closed down dui-ing the Christmas holidays
but. by working furiously. Ridge was able
to reopen New Year's Day . Fire
Girls were out in full force to see "Father
"
Goose at the Grand Saturday, January
23, having been snowed out the previous
weekend from their scheduled visit to the
theatre . Albee is conducting a contest
in the Call-Post as part of its promotion
for the Patterson-Chuvalo fight,
which will be telecast at the Albee February
1.
The State, operated by the H&K Enterprises.
Dayton, closed January 18 after
a long life in the city's entertainment
field. With its closing, the number of major
downtown houses in Dayton was reduced
to four. On Febmary 1 the Colonial shows
its final movie prior to being razed for
a church. This reduces to three—the RKO
Keith, Loew's and the Victory theatres left
to serve Dayton's dowTitown area.
Detroit Train-to-Movie
Excursion Is Featured
DETROIT— It was a big event for adults
as well as childi-en. when they traveled by
train 45 miles to see "When Comedy Was
King" at the Holly. Mich.. Theatre operated
by Almond Sears. The postholiday program
was sponsored by Friends of the Grand
Trunk, a commuters organization striving
to keep commuter service alive here. The
package-price for the train trip and the
90-minute movie was $4.80, half-price for
children.
This was the second such event undertaken
by Sears, and it was advertised appropriately
by colorful fliers to tie in with
the town's holiday festivities. The "Fi-iends"
organization is ti-ying to an-ange a similar
reverse trip, bringing upstate people to
Detroit for a showing of "The Titfield
Thunderbolt." However, Ed Pratt, who
heads the organization, says they haven't
been able to find a Detroit theatre that
would take the special booking without a
$200 guarantee, in contrast to the Holly
Theatre's $40 guai'antee.
ME-4 BOXOFFICE :: February 1, 1965

—
—
—
—
—
has
—
—
could
Second Weekend Storm Another Big Summer of First Runs
Hurts Boston Houses
BOSTON—The Boston boxolfice
fxpt'iienced
a repeat pattern when a big snowstorm
Saturday. January 23. accompanied
by subarctic temperatures hurt business.
Radio warnings of the stonn again kept
tlie film patrons out of the city and exliibitors
were readying protests to radio
stations about theii- "scare" broadcasts,
wliich they contend keep aw-ay potential
film patrons. This is a perennial situation,
but this year, it has been happening on
Satm-days. the big. big day for exhibitors
in the downtown Hub. Saturday. Januai-y
16. business was cut by an estimated 50
per cent and this Saturday. January 23.
exhibitors marked off 60 per cent. With
the storm setting in at noon Satui-day,
the matiiiee business was severely cut and
the usual big night business knocked out.
100)
Astor— The Pumpkin Eoter (Royal), 5th wk 130
Beacon Hill— Kiss Me, Stupid iLopert), 6th ..135
wk.
. Boston Mediterraneon Holiday (Cont'l), Mth wk. .135
Copri Confempt (Embassy), 2nd wk 150
Cinema, Kenmore Squore Marriage Italian Style
(Embossy), 5th wk 145
(Col), Exeter—World Without Sun 3rd wk 140
Gory— Mary Poppins (BV), 14th wk 250
(Univ), Memorial— Father Goose 6th 150
wk
Music Hall— Goldfinger (UA), 5th wk 350
Orpheum The Pleosure Seekers (20th-Fox) 150
Paromount— Quick! Before It Melts (MGM) 150
Paris Cinema Seoncc on a Wet Afternoon
(Artixo), 5th wk 1 40
Park Square Cinema Morriage Italion Style (Embossy),
5th wk 1 40
Saxor>—My Fair Lady !WB), 14th wk 250
West End Cinema Womon in the Dunes (Pothe),
Multiple Theatre Bookings
Flourish in Hartford
HARTFORD — Two new attractio:is —
Universal's "The Night Walker" and statesrights'
"Hon-or Castle" — had multipletheatre
openings to fair boxoffice retm'ns.
Again, first-run management spokesmen
are voicing the plaint that area commmiications
media, in particular radio stations.
are providing excessive stress on bad
weather conditions in news broadcasts,
influencing potential patrons from "braving"
the wintry blasts.
Allyn, Manchester, Meadows drive-ins The Night
Walker (Univ); various coteotures 105
Cinema
Art
Seance on a Wet Afternoon (Artixo)
2nd wk 70
Burnside
225
Kiss Me, Stupid (Lopert)
Cinerama—Circus World (Bronston-Cineromo),
13th wk 60
Cine Webb— Goldfinger (UA), 5th wk 190
Elm— Fother Goose (Univ), 5lh wk 150
E. M. Loew's, Hartford Drive-ln Horror Costle
(Zodioc) 95
Rivoli Girl With Green Eyes (Lopert); Brief Encounter
(SR), reissue, 2nd wk 85
Strand Let's Tolk About Women (Embassy);
Only One New York (Embassy) 135
'Marriage Italian Style' Up
To 225 in New Haven
NEW HAVEN — Embassy's "Marriage
"
Italian Style proved a boxoffice ninaway.
doing more in the latter phases of
an extended nin than in the oF>ening phase,
and seems destined to play the Lincoln
for some time to come.
Bowl Drive-ln; Paramount The Night Walker
(Univ); Man in the Dork (Univ) 100
Crown Great Directors Festival (various attractions,
chonged every few days, all reissues) .... 75
Lincoln Marrioge Italian Style (Embassy), 4th
wk 225
Loew's College Goldfinger (UA), 5th wk 135
SW Cinemort The Americoniiotion of Emily
(MGM), 4th wk 85
SW Roger Sherman The Pumpkin Eater (Royol);
I'm All Right, Jack (Col), reissue 115
Westville, Whitney Girl With Green Eyes (Lopert);
Womon of Strow :UA), reissue 105
Wholley— Father Goose (Univ), 5th wk 160
BOXOFFICE February 1. 1965
Expected by
By ALLEN M. WIDEM
HARTFORD—Tile upcoming Connecticut
drive-in season's bookings pattern, predicated
on the Just-concluded 1964 outdoor
schedule, seems destined to contain firstrun
attractions in profusion.
Filmrow observers feel that drive-in
owners, looking back at unprecedented
1964 first-run saturation bookings, with
boxoffice response exceeding the fondest
executive expectations, will indeed wish
to repeat the pattern next summer.
Last summer's bookings of first-iain
product were supplemented by subsequent
run.s and reissues, but the boxoffice performance
of the then newly instituted
first runs—the bulk of them saturation
openings, both drive-ins and hardtops participating—did
more than enough to make
Filmrow sit up and pay respectful attention
to an argument of some years
standing, that the much-endorsed-andemulated
New York Showcase plan (multiple
I
openings be promulgated in
metropolitan Hartford, New Haven and
Bridgeport. Connecticut's major marketing
centers.
SUCCESSFUL AD COOPERATION
At the same time, advertising expenditures,
normally applied on a go-it-alone
category, turned a new leaf in Connecticut
drive-ins during 1964's warmer months
as cooperative campaigns found enthusiastic
participation by both independent and
circuit underskyers.
Circuit executives, traditionally in favor
of individualism, per se, in advertising
and promotion, sat down with opposition
representatives and laid out campaigns to
the tune of thousands of dollars.
A precedent had been spectacularly
established and the progressive-minded
showmen in Hartford. New Haven and
Bridgeport openly expressed gratification
that cooperation, a much bandied-about.
but seldom observed, phrase in Connecticut
exhibition quarters, had found favor
on all levels of decision-making.
12 HEATER-EQUIPPED
Since a mere dozen Comiecticut driveins
(out of the state's total of near 50),
equipped with in-car heater service (provided
free are operating duiing the
I
colder months, comments on effectiveness
or underskyer first-run bookings at the
moment must understandably be reserved
for approaching springtime.
Of the dozen, perhaps half are continuing
first runs this winter, the six joining
forces, as dming last summer, with other
drive-ins and hardtops in cooperative newspaper
advertising and promotion.
The remainder are applying themselves
most assiduously to subsequent runs.
When wai-mer weather comes. Filmrow
sources say the drive-ins basking in a most
welcome distributor light will book first
runs as never before. The sweet smell of
1964's first-run drive-in success is to be
repeated resoundingly in Connecticut.
A few years ago. no one (even the more
optimistic) on Filmrow would have predicted
that an independent hardtop and
an independent drive-in (the downtown
E. M. Loew's and the Smith Management
Connecticut Airers
Co.'s Meadows Drive-In > would have joined
forces for large-scale pi-omotlon. This is
the accepted noi-m as 1965 gathers momentum
and the process Is to be repeated
constantly throughout the year.
There's nothing .said on Filmrow about
actual cash receipts for drive-in first runs
but the thinking holds that if the process
of first-iini bookings is being taken for
granted, the boxoffice response must have
been strong indeed.
The process, to be sure, has wreaked
havoc with previously establi-shed distribution
patterns, in that traditional Loew's.
AB-PT and Stanley Warner showcases,
known to host regional premieres, have
had to take a back seat to the Johnny-
Come-Lately first-run pattern or. at best,
participate on a multiple-saturation booking.
In the old days, the Loew, AB-PT or
SW hou.se would play the picture solo,
the outlying drive-ins booking the product
.some days after that playdate.
Sprinkler Damage Delays
Norway, Me., Reopening
NORWAY, ME.—Extensive water damage
at the Twin Town Theatre has caused
indefinite postponement of its of>ening.
Last November 1, Hambloc, Inc., took a
lease on the then closed Rex Theatre, a
Maine-New Hampshire house on Cottage
street and started complete renovations,
with an opeiiing scheduled this month.
Robert H. Kingsley of Bridgton. director
of Hambloc. proprietor of t he theatre,
said a spriiikler head over the lobby
caught and caused a main pipe to burst.
This in tui-n set off the sprinkler system.
Equipment, including new seats and the
new screen stored on the floor prior to
installation, received a great amount of
water. However, little damage was done in
the auditorium itself.
"We had just placed 7x10 handpainted
murals on the walls." Kingsley said.
Hambloc. former operator of the Anchor
Theatre, Kennebunk, will operate the State
and Bridgton Drive-In theatres in Bridgton
as well as the Norway theatre. Officers
in the corporation are Robert J. Aimstrong,
president; Joseph M. Williams,
treasurer, and Kingsley. director of public
relations.
Kingsley said the Twin Towti damage
is partially covered by insm'ance. "We are
very grateful to Mrs. Mary Estmen who
heard the water going and made the report
to the sheriff's office. Undoubtedly it
limited the damage."
Hartford Civic Center,
E. M. Loew Plans Clash
HARTFORD—Deputy mayor George B.
Kinsella has recommended to the city's
redevelopment agency that its Tiiunbull
street urban renewal project be enlarged
westward to provide land for a civic center,
including a coliseum.
The same tract is tentatively staked out
in present plans for a dual motion picture
theatre complex by the E. M. Loew circuit.
What effect the Kinsella proposal might
have on the Loew project is yet to be
determined.
NE-1

Imaginative Use of Newspaper Space Stanley Warner Opens
Enables Winsfed Strand to
White City
Hold
Theatre
Own
WINSTED, CONN.—For proving that a
small town theatre, a hardtop, operating
against aggressive, imaginative nearby
hardtop and drive-in competition, can
function to encouraging grosses, the
Cuddy-family Strand deserves industry
praise.
For one thing, the theatre, the sole remaining
one in this northwestern Connecticut
town of 10,000 125 miles from
Hartford, and ten from Torrington, a
municipality of three or four times Winsted's
size) is adhering to a family-type
booking pattern. For another, advertising
is both constant and straightfoi-ward.
There's thinking within the Cuddy family
that advertising left to dawdle along within
the confines and restrictions of a prescribed
daily Ixl-inch border can distract
more than induce. As a result, the
Strand's advertising is subject to drastic
size changes, going from the aforementioned
Ixl-inch to quarter-page size. The
objective, understandably, is to get reader
attention in the Evening Citizen, Winsted's
only newspaper.
The ever-vital category of children's attendance
isn't overlooked; Saturday matinee
programs are carefully maintained,
and, what's more, the theatre occasionally
holds forth with a "Giant 10-Cent Matinee,"
screening a main attraction (somewhere
in the range of MGM's "Flipper")
plus Three Stooges novelties and two
serial episodes, one of the concluding serial
and the other of the incoming.
Teenagers' interest in the Beatles, per-
^^ WATCH PROJECTION IMPROVE t^t
Technikote
^
^
" SCREENS =:
5
^ Wow/ - r/)e Oj^ ANTI-STATIC SCREEN ^
5^ XR-171 Pcorl • Repels Dust N^
^i0{y/////iiiux\w\xv

p'sS'c^^
.mixing Dames
and Danger
as onW
he can!
STABS
INTERNATIONAL
AMERICAN
SEAN C0NNERV3.
ALFRED LYNCH
OpeWvnoN
V^HlTE-StanlevHOLLOV^M
ceciiPARl^ER-w«"

HARTFORD
.
The suburban Berlin Drive-In has new incar
heaters for the winter trade . . .
Dave Jacobson screened an all-Italian program,
consisting of "Toto and Cleopatra"
and "Quando Ti-amonta II Sole," charging
one dollar for adults and 50 cents for
. .
children, at the Warner, Torrington
Mickey Daly, president, Daly Theatre
Corp.. retui-ned to his desk after a bout
with pneumonia.
Murray Lipson has moved the boxoffice
at the Central, West Hartford, from the
sidewalk to the lobby . . . MGM's "36
Hours" and Buena Vista's "Those Calloways!"
were sneak previewed at the Allyn
and Strand, respectively.
Julian Gross, president of Insurance
{Merchant Ads Are
IMaking Big Money
For Indoor and Outdoor Showmen Everywhere
How About You ?
FlimflCK
SPECIAL
TRAILERS
the finest quality Hpeci:
in the fastest pcssible
order from Filmack.
CHICAGO 5,
ILL.
EVERY
City Pharmacies, reported that his Senior
Citizens Club has passed the 50,000 mem-
. . . Hartford
bership figm-e. All members are entitled to
half-price admission, upon presentation
of a membership card, at the Strand,
Mondays through Fridays
Universal field
visitor: George Somma,
sales
representative.
NEW HAVEN
J^eonard Sampson, Robert Spodick and
Norman Bialek of the Nutmeg circuit
reported that UA's "Goldfinger" broke all
house records in its initial week at the
Fine Arts, Westport: Norwalk Drive-In,
Norwalk, and Palace, South Norwalk. The
Crown, New Haven first rim, is charging
60 cents admission to 5 p.m., Mondays
through Fridays.
Edward Barrows and Nicholas Pereiro,
operators of the Bridgeport Avis-Rent-a-
Car franchise, have purchased the longshuttered
Strand, Bridgeport, and will demolish
the property for expansion of their
franchise operations. The Bridgeport board
of condemnation shuttered the theatre six
months ago.
Columbia's "Love Has Many Faces" received
a tremendous publicity boost when
Nancy Wilson sang the title song on the
Damiy Kaye Show on the CBS-TV network.
WEEK
Opportanity
in
Knocks
Greek Charities Sponsor
'Greatest Story' Premiere
From Eastern Edition
NEW YORK—The United Greek Orthodox
Charities, comprising groups in 40
Greater New York commmiities will sponsor
the premiere of "The Greatest Story
Ever Told," as the first public function
to be held by the newly created charitable
group.
Spyros P. Skom-as is chairman of the
black-tie, reserved-seat opening on Tuesday,
February 16 in the New Warner
Cinerama Theatre. Aj-chbishop lakovos is
honorary chairman of the premiere, which
will be followed by a supper-dance.
The event \vill be attended by stars of
the film and entertainment world, civic
and governmental dignitaries. Vice-chairmen
are Rev. George Papadeas, dean of
the archdiocesan cathedi-al; Nicholas B.
Maoris, president of the Metropolitan
Council, and Mrs. George Vassilakos, secretary,
first
district Philoptochos.
Logan in Philadelphia,
Camden SW Get Fight
From Eastern Edition
PHILADELPHIA — Two theatres, the
Logan at Broad and Wyoming avenue in
Philadelphia and the Stanley at Broadway
and Market in Camden, N.J., have local
exclusive rights to the filming of the
heavyweight boxing match between former
champion Floyd Patterson and George
Chuvalo. The fight is scheduled February
1 at 10:30 p.m. from Madison Square Garden
in New York. The battle wUl not be
shown on home television. All tickets are
priced at $5 each and every ticket buyer
will have a reserved seat.
BOXOFFICE
• CLEARING HOUSE for Classified Ads
• SHOWMANDISER for Promotion Ideas
• FEATURE REVIEWS for Opinions on Current Films
• REVIEW DIGEST for Analysis of Reviews
Don't miss any issue.
Handy subscription blank on last page.
ME.4

1 in
; Idfinger"
—
——
—
— —
Above
—
. .
3 'Excellent' Ratings
Recorded in Winnipeg
WINNIPEG BoxoffRV returns .sliuut'd
ciintinuing strength going into mid-January.
Last week was off only a shade from
I he stron?; pace which started during the
istmas holiday season. "My Pair Lady."
and "A Shot in the Dark"
itnmtd to do the biggest business.
Koustabout," "Father Goose." both holdovers,
and the twin bill of "Adam and
Eve" and "Riff Raff Girls." provided buoyant
support. Exhibitors indicated concern
that considerable product was piling up.
With "Mary Poppins" openiiig next week
and boxoffices continuing strong with the
current holdover product, indications are
that the situation will become more severe.
Capitol -Roustabout (MGM), 2nd wk Very Good
Goietv Goodbye Charlie (20th-Fox), wk., 3rd
moveovcr
Good
Good
Garnck Father Goose iUniv), 4th wk Very
Kings- A Shot in the Dork (UA), 9th wk.,
moveovcr
Excellent
Lyceum— Adam ond Eve (Astral); RiH Raff Girls
(Astral)
Very Good
Metropolitan—My Foir Lady (WB), 12th
wk roadshow Excellent
Goldfincier Odeon
(UA), 4th wk Excellent
Townc Seduced and Abondoned (IFD), wk. .Good
2nd
'Good' to 'Excellent' Marks
Prevail Throughout Montreal
MONTREAL — Boxoffice results were
"good" to "excellent" in Montreal's leading
motion pictm-e theatres in the week
under review, although severe cold prevailed
most of the week. However, such
Stonlcv- My Fair Lady (WB), 12th wk Excellent
Strand— Mary Poppins (BV) Excellent
Studio— Lo Bonne Soupe (20th-Fox) Good
Vogue, three other theatres Goldfinger (UA),
4th wk Very Good
Embassy Pictures has signed novelist
Reynolds Price to make his debut as a
scenarist.
'Goldfinger Takes an Editor Back
To 'Perils of Pauline
Paul St. Pierre, associate editor ol
the Vancouver Siai, visited the Odeon
West Vancouver Theatre, where "Goldfinger"
was showing. St. Pierre, who
combines his editorial chores ivith
writing sporting articles and books:
producing radio and TV shows, including
the award luinning Cariboo,
liked ivhat he saiv on the screen so
much that he came up ivith a feature
story on the editorial page of the
paper.
By PAUL ST. PIERRE
lAssociote Editor, Vancouver Sun)
VANCOUVER — Three or four miles
from my boyhood home, walking distance
as we used to call it in Nova Scotia, there
reposed upon the bank of a small stream
a little brown and yellow building with no
windows and a leaky roof. It was not much
larger than the living room of a modern
post-and-beam house in suburbia, and by
no means as sturdy. But this was a plac?
of rare esoteric delights. It was the movie
house of our neighborhood and known
may I break out in black spots should I
lie—as the Nickelodeon.
GRAND FUN FOR DIME
Each Saturday that I could escape the
notice of my next of kin I walked to the
Nickelodeon, paid a dime to Mr. Walker at
the door (inflation had already begun to
rot the economic fibre of the nation i and
. .
leading shows as "My Fail- Lady." at the
Alouette. "Marriage Italian Style." at the
Cinema Place ViUe Marie, and "The Pumpkin
in the odorous darkness, among my colpatronized.
Eater," at the Avenue, were wellleagues
of the fifth grade of Park School,
and a few fleas. I dwelt in the enchanted
world of silent film melodrama while the
Aloucttc—My Fair Lady (WB), 13th wk Excellent
Avenue—The Pumpkin Eater (Col), 4th .Excellent
wk. .
affluent among us chewed All-Day toffee.
Goodbye Charlie (20th-Fox), 2nd wk. .Good
Cincmo
Capitol
It was grand, I tell you, grand.
Festival-Womon of the Sands (SR),
In honesty I cannot say that I remember
23rd wk Good
Cinema Place Ville Mane
(Embassy), 4th wk
seeing PauUne tied to the railway track.
Marrioge Italian Style
Excellent
That event has become so firmly fixed
Dorval (Red Room) Move Over, Darling (20th-
Fox), 2nd wk Good
in North American folklore that one can
Dorval (Salle Dcree) Fate Is the Hunter (20thbelieve
himself to have seen it merely by
Good
Foxl
Imperial— It's o Mod, Mad, Mod, Mod World
(UA-Cineroma wk
reason of popular repetition. But I do remember
\ 58th Good
seeing the heroine tied to the log
Kent, Loew's- Kiss Me, Stupid (UA) Good
Palace— Of Human Bondage (MGM), .Good
2nd wk. .
Gendarme
in the sawmill being fed toward the teeth
Seville Le de St. Tropez (SR),
wk of that monstrous circular saw.
4th Excellent
Good
-Goldfinger (UA), 3rd wk
SUSPENSE STILL HOLDS
To this day I cannot hear the song about
the great big saw coming NEARER and
NEARER to VERAHR without seeing again
that comely maiden in her desperate plight
on the screen of Mr. Walker's Nickelodeon.
I recall the stamping of our feet upon
'Mary Poppins' 'Excellent'
First Week in Vancouver
VANCOUVER^Fog. which followed the
break in the snowfalls, brought grief to the
subm-ban drive-ins but had little effect
on the hardtops. "Mary Poppins" bowed in that dusty floor, our shouts of encouragement
to the hero, our secret hope that by
w-ith a bang at the Strand and "Goldfinger."
"Father Goose" and "My Fair some error of judgment the moviemaker
Lady" continued to hang up exceptionally would permit the log to proceed on course
strong grosses.
and that we would really see some action.
Capitol Goodbye Charlie (20th-Fox) . Average The Nickelodeon is long gone and Walker
Coronet, three other theatres Father Goose
Univ), 4th wk Very Good has shuffled off this mortal coil. I hope, for
Dominion Advonce to the Rear (MGM); Tomohine his sake, that it was before television. But
(MGM)
Average
Odeon—Kiss Me, Stupid (UA), 4th wk Fair
I am privileged to have revisited the Nickelodeon,
last Saturday night, at the West
Orpheum Sex and the Single Girl (WB),
3rd wk
Above Average
Pork Carry On Spying (20th-Fox), 3rd wk Vancouver Odeon.
Fair
Ridge—The Americonizotion of Emily (MGM),
There, recreated in all its modern glory,
moveover Very Good
arrayed with the new trappings of radar,
nuclear bombs and beautiful horizontal
girls, there again is playing "The Perils
of It is Pauline." called "Goldfinger." The
hero is named James Bond. It was written
by Ian Fleming. It is in color, on a widescreen.
But, praise be to the lasting power of
in Technicolor!
art. the villain has again strapped the
hero to the saw log and the GREAT BIG
SAW comes NEARER and NEARER and
NEARER and NEARER to . , . Pardon,
gentle reader, I seem to have piece of
a
grit in my eye.
It isn't a saw this time, it is a Laser
beam. And it isn't Pauline. It is an itinerant
wine-taster named James Bond who is approaching
a mans most disconcerting moment.
But it is the same story—Be my
BRIDE or YOU will BE cut in TWO and
the GREAT saw came NEARER and
NEARER .
Thank you, Goldfinger. 'Vou are the
greatest.
I refuse, adamantly, to divulge the plot.
Spend your own dime. But the scope of
this drama may be indicated when I tell
you that it involves something BIGGER
than the theft of the entire United States
gold reserves at Fort Knox. There is an
Aston-Martin car. with a radar that
reaches around the world and which shows
course not on a luminescent -screen but on
detailed road maps. There is also a chauffeur
whose hat is so hard that he uses it
to decapitate people with whom he is displeased.
Oh yes. there are also two machine guns
mounted in the front fenders of the Aston-
Martin—than which there can be no
greater status symbol.
To my recollection the neckline of Pauline's
dress was not cut so low and the
friendships between Mr. Bond and the
ladies seems to reach a far more advanced
stage than I remember appearing on the
screen of Mr. Walker's Nickelodeon. Perhaps
I didn't pay as much attention to
such matters in those days. No matter. The
story is the same. This may be doubted
by some who. like myself, find Mr. Fleming's
book monumentally boring. But that
(Continued on foUow^ing
pagei
WAHOO il
the
boxofFice attraction
to increase business on your
"off-nights". Write tocJay for complete
details. Be sure to give seating
or car capacity.
HOtlYWOOD AMUSEMENT CO.
3750 Oakton St. Skokle, llllnoli
BOXOFFICE :: February 1, 1965

. . . Mike
. . Don
including
. .
count
Odeon-Morton Plans
New Winnipeg Theatre
WINNIPEG — Odeon-Morton Theati-es
has announced plans for construction of
the first new theatre to be built in the
downtown area in 40 years. The hardtop
will be part of a multimillion collar building
complex to be built by Canada Center
Development Coi-p. on the former site of
a downtown college. Odeon-Morton will
lease the theatre under a long-term contract.
The 950-seat theatre is part of the $20
million commercial and residential center,
which includes a 25-story office building.
A motel hotel, apartment block and shopping
plaza are planned for the lower level
of a two-level portion of the complex.
The design calls for entrances from the
adjoining 800-car parkade, as well as from
street level.
Plans also call for equipping the house
for Cinerama and 70mm feattu'es. in addition
to regular 35mni facilities. Construction
of the project is to commence next
i
month, with the completion date including
opening of the theatre) set for May,
1966.
Odeon-Morton, partners with Odeon of
Canada (Rank's Canadian subsidiary),
operate three hardtops in Winnipeg and
one in Saskatoon, as well as a 1,000-car
all-weather drive-in here. The locally-based
chain recently announced plans for $250,-
000 in renovations to the hardtops, and is
considering an all-weather drive-in for
the Saskatoon area.
TORONTO
The Ontario Canadian Picture Pioneers will
hold their annual election and initiation
meeting February 10 at the Seaway Hotel.
Ten women will be inducted into the
honorary organization for showmen. Chairmen
for the affair are Curley Posen and
Len Bishop.
Redecoration and renovation at the
Seneca Theatre in Niagara Falls has been
completed by Famous Players Canadian at
a cost of $30,000. The theatre suffered
heavy smoke damage from a fire last November.
Doris Rodgers is the manager
Zahorchak is remodeling and
renovating his Roxy Theatre in Grimsby
and will reopen it under the management
of John Delhez. The theatre has been
closed since the death of Manager Arthur
Vickers.
Jack Allen. Columbia salesman for Ontario,
died recently at the age of 68. Surviving
are his wife Lillian, a son David and
a brother Max, who lives in Detroit.
The seven local chain theatres which use
the Eidophor system for live transmission
of NHL hockey games are offering a halfprice
admission for ladies, students and
children when a regular ticket for a reserved
seat is purchased for a hockey presentation
on the big screen. This applies to
pro games played in cities other than
Toronto . Watts, well-known manager
of 20th Century Theatres in Ottawa
and Sudbury, was promoted to the head
office in Toronto as dii-ector of advertising,
publicity and promotion. Before going to
Sudbury, Watts was manager of the
Rideau in Ottawa and was secretary of the
Ottawa Theatre Managers Ass'n,
The city of Toronto this year will expropriate
business properties in a whole
downtown block opposite the new city hall
on Queen street for redevelopment to harmonize
with the Civic Square project. Two
theatres, the Broadway and Festival, are in
the area scheduled for demolition, according
to present plans. "Mr. Hulot's Holiday"
recently completed a fourth week at
the Festival.
Verd Marriott, manager of the Century
at Hamilton, was re-elected president of
the Theatre Managers Ass'n in there .
Alfred W. Perry, a half-century veteran of
the film industry in Toronto, died. He
headed Enipire-Universal for many years
until 1957 when he established an independent
exchange.
VANCOUVER
JJain and mild temperatures have cleared
away much of the snow which has
covered this area for the last month, but
the flu remains. Many persons on Filmrow
i
and theatre personnel this correspondent)
have been hit by the illness,
and while it puts you down for only a day
or so, its effects linger.
Mark Plottel, Empire-Universal sales
chief, was here several days confemng
with Manager Bryan Rudston, officials of
the Brown circuit and leading exhibitors
on forthcoming product . . . Fox held up
the scheduled reopenmg of the Lougheed
Drive-In, closed because of the heavy
snow, a few days, and also caused the
Cascades Drive-In at Burnaby. which has
been open all wanter, to fold mitil conditions
had improved. Both were open on
the 18th, and it was expected that the
Odeon Westminster and North Vancouver
drive-ins would open in the following
seven days.
Clancy Loranger, sports writer for the
Vancouver Pi-ovince, made a goof in his
column when he wrote something facetious
about Tom Mix and his white horse Tarzan.
The fans didn't mind a crack about
Mix but they took up arms over the mistake
about his horse. Loranger got a note
frcm a "Jim Anonymous," president of
HTOATPBFPSUTRH—Head them off at
the pass but for pete's sake use the right
horse," as follows:
Tom Mix's horse was block with o white mane
and toil—his name was Tony.
Ken Maynord's horse was white and called
For your added information the Purple Rider's
horse was called Pord, the Golden Arrows was
called White Wind, and Buck Jones' horse was
called Silver.
We checked with veteran 20th-Pox man
George Hislop who confirmed that the man
must be a legitimate horse opera buff since
he never even mentions Gene Autry or
Roy Rogers.
James Nairn Heads Circle
TORONTO — James Nairn of Famous
Players has succeeded Frank Lawson of
Odeon as president of the Film Advertising
Circle. Paul Nanner of Astral Films moved
up to vice-president. Stan Helleur, editor
and publisher of the Canadian Film
Weekly, became an associate member.
Tom Daley, Longtime
Manager for FPC, Dies
TORONTO—Tom Daley, longtime theatre
manager here who retired in 1959 from
Famous Players Ca- _ ,.,^5^
nadian, died in nearby
Hamilton, where
he moved following
his retirement.
Daley, 73, had
spent 50 years in the
motion picture business,
starting as a
-^f'
projectionist his in
hometown of St. John
in 1909. He had been
with FPC 35 years.
Survivors include his Tom Daley
wife Edna.
His first job as a manager was at the
Casino in Halifax during World War I. He
early demonstrated a talent for showmanship,
for which he became well known
throughout his
career.
'Goldfinger' Excitement
Like 'Perils of Pauline'
(Continued from preceding pagei
which seems awkward and gawky in print
turns, on the movie screen, into a magnificent
burlesque. Everything is there and
all enjoyable: the great Commimist conspiracy,
the wicked and wealthy villain,
the inscrutable Orientals, the girl with
electronically-adjusted warning beacons in
her eyeballs.
I took two boys to see "Goldfinger." They
are sophisticated beyond their years, as
kids are nowadays. In Nova Scotia, sex
and sin were resei-ved for adults. As to
stamping of feet and shouting encom-agement
to the hero, they were far less oafish
than we pioneers of the silent film. Perhaps
because they were born into the age of
the atom bomb, they continued to laugh
<
while 41,000 themi actors died in
stylized postiu-es when stricken by one
of the villain's Fiendish Devices.
But their reactions were healthy enough.
They gasped and they laughed in the right
places, even as preschool children do when
told about the giant who grinds up Englishmen
to make his bread. Violence and wickedness
can be funny and burlesque will always
come back.
Outside the theatre, older men who remember
Pauline gathered to compare notes.
Frankly, I don't know that the Pauline
movies ever contained a scene as fine as
the Bond caper in Switzerland. You see
there is this dear little old white-haired
lady, and the way she comes at Mr. Bond
with her Sten gun spitting fire.
Catholic Theatre Group
Awards 'Becket' '64 Best
From Eastern Edition
NEW YORK—Hal Wallis' "Becket,"
starring Richard Burton and Peter O'Toole,
has been selected as the Best Religious
Film of 1964 by the National Catholic Theatre
Conference. Sister Mai-y Immaculate,
SSJ. executive secretary-treasui-er of the
NCTC, said in her announcement that
"Becket" "proved a memorable experience
for all who saw it."
K-2 BOXOFFICE :: February 1965

"»R-sS^'cSS;e«
mixing Dames
and Danger
as only
he canl
OpeRMJP.'^
SEfRAmaHaOBUCHMAN
,U.NKmG's:aAMWfS'
»«"'»>'"'Wnt-s—HOLlOWM- 'pARKER
rCT YOUR JimenlcarL, ^L^lJnXajvi^LtioruzL
L TOD
:hange BIdg.
''ictorio
)rO,
St.
CANADA
BILL
ELMAN
5800 Monklond A»e.
MONTREAL, CANADA
LEN HERBERMAN
162 Union St.
ST. JOHN, CANADA
MORLEY MOGUL
435 Berry Street
WINNIPEG, CANADA
SYD SNIDERMAN ABE FEINSTEIN
3811 Edmonton Troil 2182 W. 12th Are.
CALGARY, CANADA VANCOUVER, CANADA

MONTREAL
T A. DeSeve, president of Cie Prance Film,
I
* has left for a business trip abroad . . .
Harry Cohen, executive at Atlas Films,
and wife left on a month's holiday to
Acapulco, Mexico . . . Sam Levy, president
and director of Exale Realties, Ltd., visited
local film exchanges, and trade souixes
reports were to the effect that Levy is
considering the erection of a "spectacular"
building in the vicinity of Monkland and
Gii-ouard avenues for "the film industry
people, exchanges, etc." . . William H.
Mannard. secretary-treasurer. United
Amusement Corp.. Ltd., was reported recuperating
at the Queen Elizabeth Hospital
following two attacks.
The wife of Marcel Lavalle, manager for
J. A. Lapointe FUms. fell while doing housework
and broke her right ai-m below the
elbow. The accident occurred just while
getting ready for a motor trip to Beauce
during the holiday period. They made
the trip, however, leaving their young
Prompt theatre service from

. .
. . use
. .
• ADLINES & EXPLOITIPS
• ALPHABETICAL INDEX
• EXHIBITOR HAS HIS SAY
• FEATURE RELEASE CHART
• FEATURE REVIEW DIGEST
• SHORTS RELEASE CHART
• SHORT SUBJECT REVIEWS
• REVIEWS OF FEATURES
• SHOWMANDISING IDEAS
THE GUIDE TO § BETTER BOOKING AND B U ^IN E S S - B U I L D I N G
It's Time to Start Planning Promotions for Drive- In Reopenings
Here Are Some Suggestions for Kickoff of New
Season .
. . Also
for Spring and Summer
Soon it will be time for operators of Check out ALL supplies for the coming
drive-ins which closed for the winter to season and recheck your vending supplies
start pi-epai-ations for reopening and another
that were left.
season of open air motion pictui-es.
The target date in the more southerly
climates is the fii'st of March: others NEWSPAPER ADS STORIES
as soon as the nightly temperatures permit
viewing without in-car heaters.
Use a series of clever teaser ads; start
the previous week near weekend . . . continue
Reopening suggestions, along with a
on Monday . large ad day be-
nmnber of proven drive-in promotions, are fore and opening day and use fairly good
included in the Allied 1965 Merchandising
sized ad fii-st Satmday that you are open.
Manual distributed to members. They Check your mats and get proofs to work
follow:
with. Also check the mat service at the
Change your sign two weeks ahead of
the date for opening with proper copy .
newspaper.
Write up your story giving the details
one week ahead of opening with proper of the opening and what is going to happen.
copy . . . one week ahead of opening, turn
This should break two days before
on lights from 7:00 to 9:00 p.m. each you are open.
night. Suggestion:
Order your needs from the printer. Give
OUR 12TH GREAT SEASON OPEN- the story of what is going to happen to
ING SATURDAY, March 31st, FREE
GIFTS TO ALL.
youi- local
around
newspaper.
small towns
Pass
and
the programs
downtown sec-
Get those pennants out and cleaned
and place across the front entrance and
exits, boxoffice and around the playground.
If you need new ones, get them
early. Keep them up for 30 days and
then take them all down except at the
playground.
Etoll up and clean up the vending stand.
Make it look like a supermarket and don't
be afraid to load up the counters and
get plenty of signs up. If you have some
extra pennants, criss-cross them across
the patron area of your stand.
You can contact youi- local filling stations
and they will sell or loan you extra
pennants for about half of your cost.
Their gas som-ce sells them to the stations
for one-half cost and you can buy a few
from them ... try it.
Be sure your boxoffice is alive and well
Ughted for openings. Tie up with your
local floiist to give you some flowers for
the boxoffice and vending area;—give him
passes or publicity.
Uniforms—check your needs now for the
ushers, vendors and cashiers. Nothing looks
more unorganized than to see these people
at an outdoor theatre in civilian-type
clothing while they are working. Be sure
ushers' flashlights are in order and a
supply of batteries on hand.
BOXOFFICE Showmondiser Feb. 1, 1965
tions when you put out window cards.
WINDOW CARDS
A sufficient number should be ordered
for yom- opening. Fifty per cent should
be placed in town and the remaining 50
per cent in all small surrounding towns at
least ONE WEEK in advance of opening.
Also post some around the conventional
tlieatre lobby and front.
GAS GIVEAWAY FOR OPENING DAYS
Check this and get it set. Be sui-e that
youi- advertising tells the story about this
giveaway.
General Promotions:
SUPERMARKET TIEUP
At a discount price, sell a supennarket
2,500 tickets, admitting the driver of a
car to youi- diive-in. The market will give
these tickets out with each grocei-y order
of $5 or more. The grocer carries this
campaign in all his advertising and mentions
the name of youi- drive-in and the
pictui-e that is being shown. The tickets
are good on Monday or Tuesday nights,
or on two slow nights. This promotion
not only sells tickets but improves at-
— 17 —
The Gordon Twin Drive-ln at Sioux City, Iowa, earned
on Army Certificate of Appreciation for cooperotion
in the recruitment program. The marquee carried
the "Join Now" message through part of the closed
season. Other outdoor theatre winter marquees are
devoted to messages, often humorous, pointing to
another season greetings, sometimes civic comments,
all of which will be replaced come reopening time.
A serviceman and Manager Lay pose on the morquec
platform for the photogropher.
tendance and gives additional advertising
to the picture you are playing.
SECRET KEY
Make a treasui-e chest and in it place
prices of gift certificates promoted from
merchants, some cash and certificates for
merchandise at your vending stand, and
passes, totaling approximately $500. Padlock
the treasure chest and put it on display
in the concession building. Have one
key that actually fits the lock. Have as
many other keys as you wish which won't
unlock the chest, made by punch press
at yom- local machine shop. Make up a
suitable card to attach to the keys and
distribute one key with car to each car
that enters the drive-in on the treasure
chest night. Also have keys available for
the participating merchants to give out
at their places of business. Support this
with good advertising campaign, using
only Monday and Tuesday nights as treasure
chest nights. This is a siu-e attendancegetter,
and it will attract more people to
your concession building.
BOAT SHOWS .
Every year this sport has grown increasingly
popular. So ... a boat show is def-
( Continued on next page)

Promotions for New Drive-ln Season
(Continued from preceding page)
initely a terrific added attraction. Book
a couple of water short subjects and invite
all of the local boat distributors to participate
in a mammoth boat show at your
drive-in.
Tell them of the short subjects that
be shown during that time and suggest
will
that they participate by giving out
free tickets to youi- drive-in during the
boat show to their prospects. Of course,
selling the box of tickets to the dealers
will always help fill the house on any
three or four midweek days.
AUCTION CIRCUS
Get articles for auctioning from merchants
in exchange for the advertising in
the newspaper, radio, and on the screen
and in the heralds. Display the merchandise
in the concession building, with the
retail price attached, and announce the
day of the auction. Promote a good local
auctioneer to handle the auction and be
sure that he stops the bidding before it
reaches the retail price, so everybody gets
a bargain. The idea is that the amount
of money you collect for the merchandise
will adequately cover the cost of the promotion
and greatly enhance the boxoffice
receipts
of that night.
in to put on demonstrations. Also suggest
they give the children a ride around the
grounds on the fire engine. Pi-omote the
businessmen in yom- area to sponsor fire
prevention ads on your screen and perhaps
have a safety slogan campaign. Be sure
to put in your newspaper ads— "Free Rides
for the Kiddles on a Real Fire Engine."
FREE GIVE-AWAY
During your anniversary week, be sure
to promote your ice cream distributor for
free ice cream for the kiddies. Also promote
yom- local banker and hot dog supplier
to donate free hot dogs on the second
night. Give a free bag of popcorn on
the third night and get a merchant in
town to donate pencils or tablets to be
given away on the fom-th night. On the
fifth night, ask the daii-y to give away
a small carton of milk.
PLAYGROUND PROMOTION
Now is the time to begin planning a
season-long promotion of your playground,
that is, if you are interested in building
that first-show family trade.
Actually the play area can be readily
promoted by any of the common advertising
media—handbills, boxoffice sign and
displays, newspaper copy, screen trailers,
etc. And skiUed showmen will find the
playground a natui-al for a wide variety
of promotional treatments. On a mediimito-medium
basis, an outline for a season
promotional effort can-ying through the
summer might be sketched as follows:
NEWSPAPERS—Add a standing Une to
your nonnal copy which might read, "Free
Playground for Kiddies," or "Come Early
for Playground Pun." On weekends, kick
off your film advertising with a small copy
block on the concession stand and playground
area, emphasizing the "Food and
Fun" angle. If you have mechanized rides,
you might arrange an outing for orphaned
youngsters or a Cub or Brownie troop and
set up editorial coverage with yom- local
paper under the "Kids Enjoy Miniatm'e
Amusements Park" angle.
RADIO—Add copy such as "Come Early
and Bring the Kids! There's before the
show fun galore at our completely equipped
playground." (Background somids of carnival
music, squealing kids can add a touch
of audio appeal). Plan preshow contests
such as sack races and chinning contests
with concession prizes of free ice cream or
pizza for the winners.
ROAD SIGNS—Roadside marquees could
carry a line promoting the playgi-ound.
Added signs on the highway approach to
entrance and on the inside lanes leading
to the boxoffice could bally both concession
articles and the "Fully-Equipped Playgromid—FREE!"
A neon, or spectacular,
could be made up at reasonable cost showing
swings or meiTy-go-round. Mobile rides
such as miniature trains could be draped
with a banner and parked along the fence
during off hours to call the playground to
the attention of passing motorists. (Copy
should all stress fun for the kids and free
FIRE PREVENTION WEEK
policy—if used.)
Duiing week designated as Fire Prevention
MOBILES—Rides, as miniature trains
Week, promote yom- local volunteer can be di-iven (if license or pennission is
fire department to bring their fire engine obtainable) to areas where kids congi-egate,
and fire fighting equipment to the drive-
such as past the schools during spring
recess periods. A long banner with the
theatre name and a plug for the playground
as an added plus might run the
length of the tram. Maintenance vehicles
bearing the theatre's name might also be
used to pull a mobile ballying the play
area.
TV AND TRAILERS—Simple copy may
be prepared for insertion between clips on
TV spot trailers. One card might make
a pitch for the kiddies, for use in tie-in
efforts with children's films, and during
afternoon and early evening prime kiddy
time—the other for adult appeal stressing
the facilities available for family entertaiimient.
A slide for the theatre itself
could plug new equipment and give before-the-show
playground hom-s.
Remember that even a moderate-sized
playground operated in conjunction with
your concession stand affords your patron's
entire family an opportunity to get out-ofdoors
and enjoy motion picture entertainment
at the same time. Hard play at the
slides and swings builds drink and ice
cream sales as well.
For the drive-in operator who considers
family patronage the key to successful
operation, a well equipped, well supervised,
AND a well promoted playground is a virtual
necessity.
Automatic Telephone
Many theatres, both conventional and
drive-ins, have not yet taken full advantage
of this media of the Automatic Telephone—that
little insti-ument that transmits
recorded ad messages and other pertinent
information over the telephone as
Staff Instructions
For New Employes
Employe must be versatile and must
be hired with this understanding . . .
everyone works in the vending stand
when needed. If cashiers, ushers or
vendors are paid for a minimum number
of hours, they must expect to put
them in when called upon or needed
for other duties than those assigned.
Should be an adult over 21 years of
age.
Must provide own safe transportation.
Must fill out full employe record.
Must be considered a part time job.
(Doorman, cashier, usher, vending attendant.)
Employe must be given to understand
it is seasonal employment only
and as such he is not expected to apply
for unemployment compensation when
the season ends.
All employes must be given to understand
that they must wear some type
of uniform and keep it neat.
Each employe must read the service
manual (in this book) that applies
to the given position.
All employes must be informed that
they must attend all staff meetings.
At all times, all employes are expected
to treat all customers with the
utmost courtesy.
an answering sei-vice any time you or
your cashiers are not available to respond
when the phone rings, or to implement
the regular service by taking on part of
the answering bm-den from the cashier
when she may be busy. The local telephone
company will provide all the facts
and the relatively low cost of this ingenious
device.
Newspaper Copy
In this day of television competition
and TV advertising, much of it is questionable,
it is most essential that a theatre
stresses big screen, wide screen. Cinemascope,
stereophonic sound and color in
all advertisements. Never forget to hammer
home that only at a motion picture
theatre are you able to see a motion picture
on a giant screen. The street l(x;ation,
telephone number, opening hour and featm-e
times are much more important than
you may realize.
Polaroid Camera
Some theatre owners are taking advantage
of the many unusual features of a
polaroid camera. One that is being used
successfully in many areas is the taking of
a picture on negative films that's available
and projecting this thi'ough a regular
slide projector on the screen. This can
be done for a man-on-the-street picture if
you project it on the screen and the party
is present you may be able to award him
passes for a coming pictme or something
along this line.
— 18 — BOXOFFICE Showmandiser

Book With Scantily Clad Girl Inside
Among Promotions Helping on Emily'
Bill Saxfon, owner of the Elite Theatre in Crawford,
Neb., holds the first prize (commercial division) he
won in a Christmas window contest with his "Saint
Nick's Filmland Workshop" arrangement at the
theatre.
pictm-e), were frosted in the corner, giving
the effect of a home scene at Christmastime.
The display was designated, with a background
sign, "Saint Nick's Filmland Workshop."
Posters on one side, topped by "In
the Making for the HoUdays," listed the
Elite's holiday season attractions.
National Mags a Source
Of Valuable Displays
The Schine circuit advertising-promotion
office has advised managers, in its
Flash bulletin sei-vice, of the importance
of using photographs and reviews in national
magazines to help build interest in
upcoming attractions.
"We feel that these advance displays can
be very valuable to your campaigns if they
are up early enough and put in front of the
theatre where they will receive maximum
exposure," the office counsels.
"Columbia is breaking all records securing
publicity on their upcoming product,"
the bulletin states and has a threepage
layout on "The Pumpkin Eater" in
the November 20 issue of Life magazine;
two full pages on "Lord Jim" in the November
issue of Seventeen, a color cover
and a six-page color spread in the November
21 Satm-day Evening Post.
Manager Harry Gaines of the Hollywood
Theatre in Port Worth, after his success
with "The Americanization of Emily," affirmed
that a good campaign is as powerful
as a rocket's thrust and just as exciting as an
orbit around the moon. The promotion
planned by Dick Empey, advertising director
of Trans-Texas Theatres, started with a
screening of "Emily" for amusement editors
of both dailies, disc jockeys of five radio
stations, representatives from both television
stations, plus cab drivers, waitresses, telephone
operators, sales clerks, beauty operators
and almost anyone else who had contact
with the public.
Before the screening, telegrams were sent
to the editors, deejays and TV stations inviting
them to the preview.
Then, William B. Huie, author of the
novel on which the picture is based, was
the theatre's guest at a luncheon, where
press, radio and TV interviews were held.
In a followup: "We di'essed a girl in a
set up two weeks in advance of the playdate.
Records also were played during intermission,
and a card was placed in the lobby,
announcing: "You have been listening to
the music from 'Emily.' "
Several days prior to opening, Gaines said.
library and two bookstores, and ration cards
were given out by tlie "walking book" model,
as well as leaves torn from the novel, used
as teaser heralds with the Hollywood Theatre
imprint on them.
Yes, sir, Gaines said, "we had a very successful
run, and this against 'Goldfinger,'
playing at the opposition down the street."
Don't Forget; Good Co-Ops Mutually Beneficial
Jake Weber's advice at the Liberty Theatre,
Herkimer, N.Y., is very sound. He
says that when you find a merchant who
will co-op with you and do a good job, hit
this merchant again and again on different
attractions. As Weber well knows, a store
or radio station, etc., is not doing the theatre
manager a "favor" by tieing in with
them on an attraction. It is a mutually
beneficial business deal . . . which can result
in a lot of good publicity for both
parties.
Weber has just such a fine partner in
Herkimer Chief supei-mai-ket. On two of
his recent attractions, he was tied in with
this store and the resulting promotion has
brought forth plenty of newspaper space,
gratis, for the Liberty Theatre, Including
BOXOFHCE Showmandiser :: Feb. 1, 1965 — 19
a "Good Neighbor Sam Sale" and
Mad Bargains" promotion.
Three 'Lady' Rentals
Linn Smeal arranged a third rental on
"My Fair Lady" for his Riviera Theatre,
Rochester, N. Y. The Practical Nui-ses of
New York, Inc. Mom-oe County division,
sponsor this rental on January 15. Good
work, Linn!
Four Xmas Show Rentals
Jake Weber of the Liberty in Herkimer,
N.Y., had four Christmas kiddy show rentals—to
radio station WALY, the Library
Bureau, the carpenters and joiners Local
3315 and another unidentified.

2
REVIEW DIGEST
AND ALPHABETICAL INDEX ^ Very Good; + Good, ^ Foir, - Poor;
rated 2 pluses, — as 2 minuses.
: i i I ll! I liiliii I
2863 Luck of Ginoer Coffey, The (100). .Cont'l 10- 5-64 t3 + ± + + H + 7+1-
—M—
Melo Zenith 7-20-64 A3 + + + + H 6+
Mafloso (100) lUI.
Min Who Wilked Through the
Wall, The (99) Sha«n Infl 11- 2-64 + +2+
2S82 ©Malamondo (80) Doc Magna 12- 7-64 ± - + 2+2-
2837©Mafnie (129) Sus Drama Univ 6-22-64 A3 + + + + + + 6+1-
2842 ©Seventh Dawn, The (123) Wa
it lliiil
I
2892 ©Marriage Italian Style
(102) Drama Embassy 1-18-65 A4 + + + + + + 6+
Poppins (140) Fantasy.. 9- H- ++ ++ ff ++ tt 2858 ©Mary Mus BV 7-64 Al 12+
2S43Majter Spy, The (71) Spy Dr ...AA 7-13-64 Al ± :± + 3+2-
2844 ©McHale's Na>y (93) Com Uni» 7-13-64 Al + + + H i + 7+1-
2856 MGM's Big Parade of
Comedy (109) Com MGM 8-31-64 Al + + ++ + ± ++ 8+1-
©Mistress for the Summer
A (80) ® Drama Amerion 5-25-64 C + ^: 2+1-
2886 Model Murder Case, The
2889 ©Nasty Rabbit, The
(81) ® Farce Comedy. .Fairway Int'l
2825 NEW Interns, The (123) Dr Col
1-11-65
5-11-64 B
i
+
—
+
it
+ +
2+3-
+5+
2844 Night of tht Iguana,
The (125) Drama MGM 7-13-64 A4 + ff ++ H H 9+
Nightmare (83) Sus Univ 5- 4-64 A2 + ± + + -t 6+1-
2881 ©Nightmare in the Sun
(81) Melo Zodiac SR 12- 7-64 A3 + 1+1-
Night Train to Paris
(65) Suspense Dr 20th- Fox 10-19-64 A2 :^ + ± + i+2-
2892 Night Walker, The (86) Ho Dr.... Univ 1-18-65 A2 + + + + ± 5+1-
Night Watch, The (118) Consort/Orion 7-13-64 + + 3+
2849 ©Nothing But the Best
(99) Sat Com Royil 8- 3-64 A4 + + + + + ++ 7+
©Nutty, Naughty Chateau
(102) Farce Com Lopert 10-26-64 B + + + + + 5+
—O—
2862 Of Human Bondage (98) Dr.... MGM 9-21-64 B + + + ± + 5+1-
2845 ©Of Stars and Msi (53) Cart Brandon 7-20-64 + 1-^
Of Wayward Love
(91) Episode Dr.. Patha Contemporary 6-15-64 C d: 1+1-
2849 One Potato, Two Potato
+ + + H ft 7+1-
(92) Drama Cinema V 8- 3-64 A
2865 Only One New York (72) Doc.. Embassy 10-12-64 Al + + H 4+
2832 Open the Door and See All the
People (82) Satire Com Noel 6-1-64 + + i: + 4+1-
2866 Orgy at Lil's Place,
The (77) Melo Part Color. .. Mishkin 10-12-64 ± 1+1-
2892 Outlaws IS Coming, The
(89) Farce Comedy Col 1-18-65 + + + ± + 5+1-
—PQ—
+^. Outrage, The (97) Drama MGM 10- 5-64 + + + 7+
2864 A3 +|
2878©Paiama Party (82) Teenage Mus..AIP 11-23-64 B + + + + _ 4+1—
Panorama of Russia (66) Doc.Artkino 8- 3-64 + 1+
2846 ©Palsy, The (101) Com Para 7-20-64 Al++ + f|. + + 8+
2865 Pleasure Girl (111) Rom Dr Ellis 10-12-64 + 1+
2890 ©Pleasure Seekers, The
(107) Romance 20th-Fox 1-11-65 B + + + ± + 5+1-
2871 Pumpkin Eater, The (110) Royal 11- 2-64 A4 d: + + + + + 6+1-
2889 ©Quick! Before it Melts (98) ®C.. MGM
—R—
1-11-65 6 + + + + 4+
2878 ©Racing Fever (80) Adventure AA 11-23-64 B d; — 1+2—
2872 Ready for the People (54) WB 11- 2-64 Al ± ± 5+3-
+ + +
2852 Ride the Wild Surf (101) Com Dr.. Col 8-10-64 Al + + + ± ± + 6+2-
2841 Ring of Treason (89) Spy Melo.. Para 7- 6-64 A2 + + + 3+
2866 ©Rio Conchos (107) © W Dr. .20th-Fox 10-12-64 A3 ++++ + + + + 8+
2840 ©Robin and the 7 Hoods
(120)

faoHire productions by compony in ord
(g) ViitaVision;

FEATURE
EMBASSY
CHART
Th« key to IcMen and combtnotioni thereat ludkattng story type: (Ad) Adventure Drama; (Ac)
(C) Drama; (An) Animated-Action; Comedy; (CD) Comedy-Drama; (Cr) Crime Drama; (DM)
with (Doc) (D) (F) (Hi) Historical Music; Documentary; Drama; Fantasy; (Ho) Horror Drama; Drama; (M) W
(S) (My) Myjtory; (OD) Outdoor Drama; Speetoele; (SF) Science-Fiction; (W) Western.
©Cartouche (124) © ...Ad.
Jean-Paul Belmoodo. Claudia
Cardinale

Nov
. . Jun
Dec
.
Mar
Folk
Mar
FEATURE
CHART
UNIVERSAL
©B«dtim« story (99) ...C. 6417
Marlon Bruitlo. IHvId NIven.
Shirley Jones
OOlsloii) ol the Blut
Dolphins (99) 6419
Celta Kayp. Oeorice KencMdy
OMcHile's Navy (93) ..C..6420
Brnest BorpUne. Joe Plynn. Tini
OBuiltl (or a Badman (80) vu 6421
Audle Murphy. Rula Lee.
Parreo McO^vln
SThe Lively Set
(92) Rom Dr.. 6425
Jamea Darren. Pamela Tirrin.
liouj McClure
OSend Me No Flowers
(100) ® CD .6426
norlj Day. Rock Hudson.
Tony Randall
Kitten With •
Whip (83) Siap D..6427
Ann-Margret, John Por^he
Sing and Swing (75) Mus D..6428
Kenny Ball t His Jazzmen. Darld
Kemlngs. Veronica Hurst
The Night Walker
(86) Susp D 6503
Robwt Taylor. Barbara Staiiwyck.
Uoyd Boctaner, Judith Hertdltb
©Taggart (85) W..6504
Tony Youjij. Dan Duryai. Bia
Ordenaa. Dick Forao
(BStrangt Bedfellows (98) ..6505
Rock Hudson. OIna Ullobrlgld*.
GiB Tounf
0The Art of Love
J^es narner. Dick Van Dyke
©The Sword of Air Baba
Peter Mann, Jocelyn Lane
OBus Riley's Back in
Town (93) D
Ann-Marfret. Michael Parks.
©The Truth About Spring (102) D
Haylw Mills. John MlUs
BOXOmCE BookinGuide
WARNER BROS.
aEnsign Pulver (10-1) f). C 366
Hamlet (ISl) I
Elcctronovlslon Special Sen
lilirharil Riirtnn
y Kisses for My President
(113) C .41
Frei MacMurray. Polly Berecn
Ready (or the People (54) .4!
Simon Oakland. Grerett Sloane.
Ann. n-lf"
V ©My Fair Lady
Girl (U4) CD.. 454
Ti.ny Curtis, Natalie Wood.
Henry Fonda. Lauren Bacall
©Cheyenne Autumn (158)
Super ® 70 Ad. .480
James Stewart, Carroll Baker,
Richard Wldmark
Bpetlal Bigagemgita
Two on a Guillotine (107) fg)..456
Connie St*vens. Dean Jones,
Cesar Romero
©None But the Brave
(105) ® 457
Frank Sinatra, (nint Walker.
Tommy Bands
©The Affair at the Villa
Fiorita fp) (..)
Rossano Brazil, Maureen O'Hara
QCheyenne Autumn (145) Ad. .480
.l;iniis Ste-art. Carroll Baker.
Itii-hanl Widmark
General Release
ARTIXO
Seance oi Wet Afteri
(115) D. Dec 64
Ivlm Stanley, Richard Attenborouiih
ASSOCIATED FILMS
Devil Doll (80) . . Ho. .0. Sep 64
Bryant llallday. William
ASTOR
During One Night
Sylvester
(84) D..
Don Rorlsenko, Susan Hampshire
Five Minutes to Live (80) Cr.
ATLANTICflCTURES
The Candidate (84) Melo .
64
.Mamie Van Uoren. June Wilkinson
BOXOFFICE SPECTACULARS
©Two Thousand Maniacs
(84) Ho Melo.. Mar 64
Connie Mason. Ttiomas Wood
BRANBON
©Of Stars and Men (S3) . 64
Cartoon nnr: Harlow Shapley
BRENNER, JOSEPH ASSOCIATES
Ravaged (73) Semi Dm. .
CAMBIST
Daniella by Night (83) Ac .Nov64
Bike Sommer, Ivan Desney,
Dajiik Patlsaon
Unsatisfied, The (89) Melo..Oec-64
Rita Cadillac. Collette Dlscombia
CINEMA-VIDEO
Week End (84) D. Feb 64
Jens Osterholm. Blrglt Bruel
©Handle With Care
(82) Mus .Mar64
(ieorgla Carr, Otis Green (all Negro)
CINEMA V
The Cool World (105) . .D. .Jun 64
Hampton Clayton, Yolanda
UndrlBwez. Bostic Felton
One Potato, Two Potato
(92) D. Aug 64
Barbara Barrle. Beml
The Model Mystery Case
(92)
. 64
Ian Hendry. Margaret Johnston.
Youngblood Hawke (137) D..453 Km:M Fraser
.lanie.s Franclsciis. S'lzanne
Nothing But a Man (92) D.. Feb 65
I'leshelte. OeoevleTc Page
Ivan Dixon. Abby Lincoln
Hours of Love (93) CD. .Ma
Ugo Toenazzl, Emmanuele RIva
Nobody Waved Goodbye
(80) D..Api
Peter Kastner, Julie Biggs
CROWN-INTERNATIONAL
Escape From Hell
Island (80) Ac. .Jun 64
Mark Stevens
Carnival of Crime (83)
Jean-Pierre Aumont
DAVIS DISTRIBUTORS
The Magic Fountain
(77) Fairy Tale.. May 64
Sir Cedrlc Hardwlcke. Hans
Cunrled. Buddy Bser
ELLIS FILMS
Pleasure Girl
(HI) Rom Dr.. Oct 64
Claudia Jaegua Perrln
Cardinals.
Any Man's Woman
(89) Melo. Oct 64
Magall Noel. Ra( Vallone,
Cbarles Vanel, Jacques Marceau
EMERSON FILM ENTERPRISES
The Jolly Genie
(41) Fantasy. Jan 64
The Silent Wltnas
(70) Melo. Nov 64
Tris Coffin. Marjorle Reynolds
EMPIRE PICTURES
Living Between Two Worlds
(78) Melo. Nov 64
Horace Jacksnn. Maye Henderson
EVE PRODUCTIONS
Lorna (77) Melo.. Sep 64
Loma JIalUand. Hal Hopper
FAIRWAY INT'L FILMS
©Whafs Up Front (83) Com. .Jun 64
Tommy Holden. Marilyn Manning
©Tickled Pink (75) . . Com . . Jul 64
Tommy Holden, Marilyn Manning,
Msrgo Mehling
©The Incredibly Strange Creatuns
Who Stopped Living and Became
Mixed Up ZomblesI
(82) Mu$..Au(|64
Cash Plagg, Carolyn Brandt
The Nasty Rabbit (81) ...C.
MIscha Terr, Arch Hall Jr., Melissa
GILLMAN FILMS
Strange Lovers (73) .... .. Mar 64
Walter Knenlg, Sally Le Cuyer,
(95) D..
Ludmllla Tcherlna. Anthony Steele
©The Gallant One
(65) Child's Story. Jul 64
Henry llellfr. Laya RakI, Hank
Nichols
GORTON ASSOCIATES
anic lutton (90) C. Apr 64
.Maurice Chevalier. Jayne Mansfield.
Kleanor Parker
GOVERNOR
A Touch of Hell (87) D Feb 64
Anthony Qiiavle. Sarah Churchill
Tomorrow at Ten (80) . .D. . Mar 64
Jnlm Oret^on. Alec Diuies
Doctor in Distress
(103) Com. Jul 64
Dirk Bogarde,
Jock Maliiiney. Fernando I'oe )r
Jr
MISCELLANEOUS
HANDEL-MELCHIOR
The Shame Patty Smith
PENNINGTON EADY
of
Faces in the Dirk
(90) Melo..Nov64
(84) SuiDr..S(»64
.M.' ry .\ncli'rs. J. Edward McKlnley
HEMISPHERE
h.lui (Itegson, Mai Zetterllng,
luhn Ireland
Bomb in the High
PRODUCTION RELEASING
Street (60) Sus Jul 64
The Walls of ©Black Duke, The (90) D.. Jul 64
Hell
(88) War D. Aug 64 Camiriin Mllchell. (iluria Mllland
©The Sword Cid (86).. 64
of El Jul
.Mlk.' Parsons. Paul Mwar* riiantcl Dcberg, Holand Carey
HERTS-LION INT'L
RANK-ZENFFH
iGorll
No. My Darling Oaughterl
(96) Com..F«b64
The Cautives (75) Adv .
64
Chilstlne Doermar. Susan Korda
Pattern for Plunder
(90) 0.. Dec 64
Keenan Wynn. Mai Zellcrllng
©White Hunter (86)
s) Dot .. Apr 64
('K'orge .Michael. June MIctiael
HOLT INT'L
QTwo In a Sleeping Bag
(75) Rom Com Aug 64
Susan Cramer. Hans Nielsen
JACK ALEXANDER
©Lonesome Women
(72) Melo.. Dec 64
IlerliiTt SiKitij. Andrea Anders
JAGOLD
The Christine Keeler
Story (90) Melo
Aug 64
Yvonne Rticklngham
Harry more
JANUS
The Guest (105) Feb 64
lif.nald I'leascnce. Alan Bates
The Troublemaker
(80) Sat Com. Aug 64
Thomas Aldredge, Joan Darling
JILLO FILMS
©Blood on the Balcony
(92) Doc. Aug 64
KENNEDY
Iron Angel (71) War D Feb 64
lim Davis. Matgo tt'nod
LANDAU CO.
The Servant (115) D May 64
Dirk Bogarde, Sarah Miles
LOPERT FILMS
©Buddha (134) D Jan 64
Knjlne Honga. Machlko Kyo
©That Man From Rio
(114) C. Jul 64
Jeao-Paul Belmondo. Fraocolse
Nutty, Naughty Chateau
(102) D. Aug 64
Monica VlttI, Curt Jurgens
Girl With Green Eyes (91) Jul 64
Peter Flnrh. Rita Tushlneham
Kiss Me, Stupid (120) S..D
Dean Martin. Kim Novak
MAGNA
©Malamondo (80) ..Doc. Nov 64
©The Ghost (90) ..Mys Ho. .Jan 65
Barbara Steele, Peter Baldwin
Dead Eyes of London
(100) Mys Ho.. Jan 65
High Infidelity (130) . . . .D. .Feb 65
DaJre Bloom. Charles Aznavour.
Ugo Tognarai. Monica Vltti
The Great Wall (100) ..D.. Mar 65
MANSON
The Devil's Bedroom
(78) Ad .Sep 64
John Lupton, Valerie Allen
©Honeymoon of Horror
(76) Mys.. Sep 64
Robert Parsons. Abbey Heller
Strange Compulsion (81) Dr.. Dec 64
Preston aiur?es5 Jr.
The Kidnappers (78) Act Dr.. Oct 64
Rnrgess Meredith
MEDALLION
The Wastrel (84) D.. Mar 64
Van Henin. F.llle L«inb*ttl
©The Avenger (108) (S) D. Jun 64
Steve Reeves, Cupla MarHer
©Duel of (^ampionv
(93) (Si D.. May 64
Alan Ladd
©Invasion 1700 (.) if) May 64
Jeanne Craln, John D. Barrymore
MISHKIN
The Orgy at Lll'i Place
(77) Melo Oct 64
Carrie Curtis,
Knudsen, Bob
June Ashlyn
Indecent (90) Dec 64
van r Evck. Susanne Cramer
MPA FEATURE FILMS
for the Morgue (84) Ac
y Harr!-:. l/iitis Slrgo
NOEL PRODUCTIONS
Open the Door and See All
the People (82). Sal C. May 64
lavhHle Nash Alec Wilder
PARADE PICTURES CORP.
^Ballad of a Gunfighter
(84) Ad Mar 64
Martv Robblns
©The Starfiohters (78) D May 64
rt Dornan. Richard Jnrdahl
Mighty Jungle (88) ..Ad The ..
Marshall Thompson. Dave DaUe
Women and War (100)
Bernard Bller. I,ucllle St. Simon
Stork Talk (86) Aug 64
Tnny Brltt^in. Anne Heywood.
John Turner
.Mlrhail Redgrave. Michael fralg
In the Doghouse (84) ..Com. .May 64
l.islle Phillips, Peggy Cummins
RENAISSANCE
01 he Day the Earth Froie
167)
. Tale Feb. 65
Mm,, .\iiilrr,(.n, J..n Powers
ROYAL FILMS INT'L
©Love on a Pillow
(102) (© Dr.. Jan 64
Krigllte Rardot. Robert lloKseln
. . . And Suddenly It's Murder
(90)

ARGENTINA
Hand in the Trap (90) ... 8- 5-63
t.\ngel) . .Elsa Daniel. Francisco
"^L^ FOREIGN LANGUAGE
Leonardo

Producer-director
Opinions on Current Productions
^EATURE REVIEWS
iQ CinemoScop*; (p Ponoviilon; ® Ttchniroma; $) olhsr norphic procostot. For ttory ^ynopsii on each picture,
How to Murder Your Wife T^[ '°T
I'nited Artists 1G503) 118 IMinutes Kel. Feb. (iS
George Axeliod of "Seven Year Itch" fame has written
and produced an antic vehicle designed to give Jack
Leininon's fine comedy talents full sway—and tlie result
is highly entertaining fare with the added fillip of
the most georgeous foreign beauty to invade these
shores since LoUobrigida—Virna Lisi by name. The
curvaceous Italian blonde speaks with a heavy foreign
accent, but this happens to suit the role of a beauty
contest winner from Italy stranded in America. Lenmion's
top marquee draw, plus the intriguing title, should insure
strong boxoffice generally. Well directed in lush Technicolor
by Richard Quine who keeps the action spinning
at a merry pace with some of the maddest doings
demonstrating how the comic strip artist-hero "tests
out ' his drawing board adventures. His "murder your
wife" plan is actually for his comic strip board, although
his bride and his friends are not aware of this and even
audiences may take this situation seriously—for a while.
Lemmon again maintains his position as the industry's
most ingratiating comedian and Britain's Terry-Thomas
is once again outstanding as his woman-hating valet.
Claire Trevor is authoritative and amusing as a domineering
matron, but Eddie Mayehoff is addicted to
mugging as her spouse.
Jack Lemmon. Vima Lisi, Terry-Thomas, Claire Trevor,
Eddie Mayehoff, Sidney Blackmer, Ma.\ Showalter.
Tomb of Ligeia
Horror-
De3ma
The Rounders ^^i ""'f;"
'°^'"'
MGM i51*ti 85 Minutes Rel. March '65
A light and delightfully amusing western in which two
top male stars. Henry Fonda and Glenn Ford, romp
through a bronco-busting talc, this Richard E. Lyons
production should entertain all types of audiences.
Fonda, looking and acting thoroughly at ease as a saddle
tramp, and Ford, who is somewhat more accustomed to
cowboy roles, will attract the ladies, even if the romantic
interest is secondary, while the rowdy humor and slambang
action will please the males. Filmed in Panavision
and Metrocolor, mostly on Arizona locations, and directed
by Burt Kennedy, who also wrote the .screenplay
from a novel by Max Burns, the picture was designed
mainly for laughing purposes. Joan Freeman Is attractive
in her brief appearance as a ranch girl who is
unable to rope in Ford, and Hope Haliday and Sue Ann
Langdon, as two wandering strippers, take part in a
hilarious episode. But much more of the action is devoted
to the two rounders' efforts to tame a wild-eyed
roan which continually throws them. The ornery horse
even gets drunk on whiskey mash, but winds up kicking
a stable to pieces. Fonda and Ford have rarely been
better and the gravel-voiced veteran Edgar Buchanan
contributes his customary fine portrayal, as does Chill
Wills. Paul C. Vogel's outdoor photography is first-rate.
Glenn Ford, Henry Fonda, Joan Freeman, Edgar
Buch;»nan, Hope Haliday, Chill Wills, Sue .Ann Lungdon.
Girl Happy
Musical
American Int'l (6419)
79 Minutes Rel. Jan. '65
MGM (518J 96 Minutes
April '65
I
Excellent color and some truly magnificent special
effects, as evidenced in a flaming finale, characterize
this Roger Corman production of another Edgar Allan
Poe-Vincent Price collaboration. The stoi-y of a man
whose dual personality is finally explained by the revelation
of his dead wife's hypnotic spell, cast before she died
and never waning, moves along with enough horror to
keep its specialized audience entranced and just enough
of noiTnal romance and behavior to keep some semblance
of reality. Elizabeth Shepherd is beautiful and adequate
for the part, while giving promise of being able to
handle bigger things. Credit certainly goes to Ted
Samuel for special effects in the wetrd old castle both
before and after its destruction. A dream sequence xL ) '
deserves plaudits as well as the opening title work of
Francis Rodker. Roger Corman both produced and
directed what he terms "biggest and most exciting" of
his eight motion pictures based on the works of Pee. and
many of his followers will agree. The boxoffice is presold
and the audience preconditioned. Where Poe went
before he will be happily received again.
Vincent Price, Elizabeth Shepherd, John Westbrook,
Oliver Johnston, Derek Francis, Richard Vernon.
Carry on Spying
^^l
Governor Films 87 Minutes Rel. Feb. '65
Tlie British producer-director team of Peter Rogers
and Gerald Thomas, responsible for some of the most
fabulous grossing comedy imports to hit the North
American market in the past decade, is to be commended
for assiduously applying a tried-and-true boxoffice
formula to the espionage element. With devastating
results, a proven starring team of Kenneth Williams,
Charles Hawtrey. et al. taken on just about evei-ything
imaginable in the tongue-in-cheek shooting script
credited to the resourceful Talbot Rothwell and Sid Colin,
making a shambles of everything held near and dear to
the armchair-or theatre seat-spying element. Where
James Bond goes about sophisticatedly aloof, the Rogers-
Thomas men-of-the-world stumble alarmingly, yet pick
up the marbles at the most climactic moments. A
formula is stolen and off go secret agents Williams.
Hawtrey. Bernard Cribbins and Barbara Windsor, taking
on Eric Pohlmann and a host of other meanies. both
in storied Vienna and exotic Algiers. Alan Hume's photographic
effects are first-rate, contributing markedly to
the hilarious goings-on. Gerald Thomas' directorial
prowess has never been demonstrated so superlatively.
And the starring principals go about their tasks with
.spiritedness.
Kenneth Williams, Barbara Windsor, Bernard Cribbins,
Charles Hawtrey, Eric Barker, Eric Pohlmann.
i:^
Elvis Presley, added to the usual Easter problems at
Fort Lauderdale, Fla., the resort city which each year at
Easter vacation time is invaded by hordes of college
students, equals a motion picture with lots of action,
some good music and some very light nonsense filling in
as story. No one will mind the last, with Shelley
Fabares. as the fun-loving daughter of a Chicago night
club owner, Gary Crosby, Mai-y Ann Mobley, Chris
Noel and Joby Baker aiding the action. David Winters,
who did the choreography for "Viva Las Vegas."
choreographs several production nimibers including a
strip-tease for Nita Talbot, long familiar to TV fans,
and an excellent comediemie—one of the more mature
talents in the show. of the well With all known names
properly exploited this should be a good boxoffice attraction,
released at the psychological moment to attract
the vacationing school crowd. The Euterpe production
was written by Harvey Bullock and R. S. Allen, with
music by George Stoll. The vocal background was fm--
nished by the Jordanaires. Joe Pasternak produced
and Boris Segal directed.
Elvis Presley, Shelley Fabares, Joby Baker, Harold
Stone, Gary Crosby, Nita Talbot, Jimmy Hawkins.
Raiders From Beneath the Sea
20th-Fox ( ) 73 Minutes Rel. Feb. '65
The Lippert forces, with a constantly amazing audience-appeal
sense, serving up an apparently endless
roster of actionful and adventuresome second features
for a waiting and wanting exhibition outlet, concern
themselves this time out with the intriguing premise of
a bank robbery through use of diving equipment. iThe
plan, of course, to emerge with spear guns, make the
heist, disappear into the briny, the while attaching the
loot in water-proof bags for subsequent recovery from a
steamer.
I Maury Dexter, working
spiritedly from a Harry Spalding screenplay land this
fellow turns out scripts at an astonishing pace*, has
guided leading players Ken Scott and Merry Anders plus
featured roster with some nicely inventive touches. Floyd
Crosby's photogi-aphic effects, particularly at sea. are to
be conmiended for obvious effort to stray from the
tried-and-true water footage. As a disgruntled ex-diver
out to make a tremendous killing, over the voluble protestation
of beauteous spouse Miss Anders. Scott conveys
an admixture of forceful adventurer and little-chapasainst-the-world.
More discriminating viewers will poke
logical holes through the Spalding .script and the Dexter
direction.
Ken Scott, Merry .Anders, Russ Bender. Booth
Colman, Garth Benton, Walter Maslow.
fuhir«
reference
in" fho"''BOXOFFICE PICTURE
doilv business record sheets,
64124, tor SI SO, postage paid.
Blvd., Kansas' City. Mo.,'
BOXOFFICE BookinGuide

FEATURE REVIEWS
Story Synopsis; Exploitips; Adiines for Newspaper and Programs
THE STORY: "The Rounders" (MGM)
In the modem west, Glenn Ford and Hem-y Fonda,
wandering horse-wranglers, are forced to sign up with
skinflint rancher Chill Wills to break a string of range
horses. Each year they work for Wills at low wages,
but always return to him after blowing their wages in
town. Among the horses is a wild-eyed roan who continually
throws them, so they sell him to Edgar .Kt
Buchanan, \\ho makes corn liquor out of mash. It is (96)
here the horse develops a liking for the whiskey mash
and the enraged Buchanan retiu'ns him to Ford and
Fonda. After Wills pays them off, they decide to enter
the roan in the local rodeo, betting that no one can ride
him. The roan, as expected, throws his rider, knocks
him cold and also sustains what the vet believes is a
fatal injury. Ford is unable to bring himself to shoot
the horse, which suddenly gets up and kicks the stable
into kindling wood. After the boys pay off with their
entire wages, they resign themselves to another winter of
breaking horses for Wills.
EXPLOITIPS:
Play up the two stars, Fonda, recently in "The Best
Man" and "Fail Safe," playing his first cowboy role In
years, and Ford, who has starred in "Advance to the
Rear" and more-dressy role in "Fate Is the Hunter."
C4TCHLINES:
Tills Is the West That Never Was—With Glenn Ford
and Henry Fonda As Two Wandering Broncho-Busters.

VTES: 20c per word, minimum $2.00, cash with copy. Four consecutive insertions lor price
three. CLOSING DATE: Monday noon preceding publication date. Send copy
Box Numbers to BOXOFFICE, 82S Van Brunt Blvd., Kansas City. Mo. 64124
HELP WANTED
MANAGER: For shopping center
:e, Mew Haven, Bridgeport, Conn
in Experienced advertising prcmo-
Relerences required. Excellent op-
LCLfflRIOGHOOSt
iSALES HEPRESENTATTVEl Outdoor Adirtising
Service. Compensation comensurate
with ability. Protected territory.
3mar Vide Company, Chetek. Wise.
POSITIONS WANTED

. . really
Exclusively on
LARGE SCREEN CLOSED-CIRCUIT TV foi
THEATRES AUDITORIUMS ARENAS
MONDAY MAY 31st, 1965
a €00 MILE ^1