Boxoffice-March.29.1965

Boon or bone? That's the question that exhibitors and others ore asking themselves ob 

growing trend of showing tirst-run motion pictures on cross-country ond ovcrseos airliners. Some 

believe this so-called "inflight movies" operotion has promotional value and develops word-ofmouth 

and want-to-see for these films when they begin their regular theotrical runs. Others view 

it as still another encroachment on the theotre's oudience potential. See editorial in this issue. 

Showmanship Campaign 

Clarence, the 

JAL EXECUTIVE EDITION 

.Ktioml Nr.i Pign o» All UiUom 

Cross-Eyed Lion" 

M-G-M 

—See Showmandiser Section

jpoam 

Bomrn 

blasts offthis summBrfram MEM. 

Once it was top secret 

...now its the 

top adventure picture 

ofttie year! J 

'-^H' 

MEIRO-GOLDWYN-MAYER PRESENIS A CAREO PONTI 

PRODUCTION STARRING 

SOPHIA LOREN GEORGE PEPPARD 

TREVOR HOWARD JOHN MILLS 

RICHARD JOHNSON TOM COORTENAf 

' 

lAfORLD PREIVIIERE EASTJ|

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ififi-iiiiiiiiii'imnfi 

• 

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taoplsv by filClO IMi bf MOHil JNDERSON bf MRlO 

E RADIO CITY iViUSIC HALL 

JERB! MM W m Okecie^ 

IN PANAVISION' AND METROCOLOR

— 

(Me 7iiôft^7/Mwn7ictaM/n 

THE NATIONAL FILM WEEiaY 

Published in Nine Sectional Editions 

BEN SHLYEN 

Editor-in-Chief 

and Publisher 

DONALD M. MERSEREAU, Associate 

Publistier & General Manager 

JESSE SHLYEN ....Managing Editor 

CLYDE C. HALL ..Equipment Editor 

SYD CASSYD Western Editor 

MORRIS SCHLOZMAN, Business Mgr. 

Publication Offices: 825 Van Brunt Blid., 

Kansas City Mo. 64124. Jesse Sbljen, 

Managing Editor; Morris Scblozman. Business 

Manager: Clyde C. Hall, The Modern 

Theatre Section. Telephone CHestnut 

1-7777. 

Editorial Offices: 1270 SUtti Aie., Rockefeller 

Center. New York. N.Y. 10020. 

Donald M. Mersereau, Associate PubUsber 

i General Manager: Frank Leyendecker. 

News Editor. Telephone COlumbus 5-6370. 

Central Offices: Editorial—920 N. Michigan 

Ave.. Chicago 11, lit., Frances B. 

Clow, Telephone Superior 7-3972. Advertising—5811 

North Lincoln, Louis Uldler 

and Jack Bioderlck, Telephone LOngbeack 

1-5284. 

Western Offices: 6362 Hollywood Bl?d.. 

Hollywood, Calir. 80028, 8yd Cassyd. 

Telephone 

London Office—Anthony 

Hollywood 5-1186. 

Gniner, I Woodberry 

Way, Flnchley, N. 

lllUslde 6733. 

Baltimore: George Browning. 208 E. 

Boston, Mass. 

Charlotte: Blanche Carr, 301 S. Church. 

Cincinnati: Frances Uanfurd, Boi 20138, 

861-7180. 

Cleveland: W. Ward Marsh. I'laln Dealer. 

Columbus: Fred Oestreicher. 6214 W. 

Nortli Broadway. 

Dallas: Mable Giilnan, 5927 Wlnton. 

Denver: Bruce Marshall. 2881 8. Cherry 

Way. 

Ues Moines; I'ut Cooney. 2727 49th St. 

Detroit; Jl. F. Iteves. 9U6 Foi Theatre 

Bldg., woodward 2-1144. 

Hartford; Allen M. WIdem. 249-8211. 

Inillanupulls; Norma Geraghty, 436 N. 

Box 66. 

.Memphis; Null Adams, 707 Spring St. 

Miami; Martha Lummus. 622 N.E. 88 St. 

Milwaukee; Wm. NIchol, 2261 S. Layton. 

Minneapolis: John Pankake. 729 8lh Ate. 

S.B. 

New Orleans; Mrs. Jack Auslet. 2268% 

SL Claude Ave. 

Olilahoma Sam City; Brunk, 3416 N. 

Virginia. 

Omaha; Irving Baker. 6108 Izard St. 

I'hiladelphia; Al Ziirawskl. The Bulletin. 

I'lttshurgh; It. F. Klingensmlth. 516 Jeanette, 

Wllklnsburg. 412-241-2809. 

Portland. Ore.; Arnold Marks. Journal. 

St. Louis; Myra Stroud, 4209 EHIenwood. 

San Francisco; Dolores Karusch, 25 Taylor 

St., Oltdway 3-4813. 

Washington; Virginia I!. Collier, 2129 

Florida Ave., N.W. DUpont 7-0802. 

IN 

CANADA 

Montreal: Itoom 314, 625 Belmont St. 

Jules Urochelle. 

St. John; P.O. Bos 219, Sam Babb. 

Toronto; Frank Morrlss, Globe and MaU 

llllawa: Wm. (lladlsh. 75 Belmont Ave. 

Winnipeg: Bob lineal, 426-294 Portage. 

Vancouver: Jlmnile Davie, 2170 W. 12th. 

Member Audit Bureau of Circulations 

Published weekly, except one Issue at 

yearcnd, by Associated Publications, Inc.. 

825 Van Brunt Blvd.. Kansas City. Missouri, 

64124. Subscription rates: Sectional 

Edition, $5 per year; foreign. $10. National 

Executive Edition, $10; foreign. 

$16. Single copy 35c. Second class postage 

paid at Kansas City, Mo. 

MARCH 

Vol. 86 

2 9, 1965 

No. 23 

MOVIES, MOVIES EVERYWHERE 

WITH 

the expansion of the showing 

of first-run films on crosscountry 

and overseas airliners, there is 

hardly any place left where movies cannot 

be seen outside of regular motion 

picture theatres. Yet there seem to be lots 

of situations among the latter where an 

already short product supply is, thereby, 

further cut into—or will be—as the practice 

grows. 

Most anyone who takes a trip of from 

two or three hours and upwards 

whether by ship, in the air, on a train, 

and, probably soon, on buses—can see 

for free a ciu-rent, if not first-run, film 

that has not yet played at a movie 

house in his town. And on land, too, 

films are making inroads on the theatre's 

audience, with their showings at 

schools, churches, colleges and the like, 

not forgetting army camps that are 

given first crack at movies, running 

ahead of theatres in the vicinity. These 

are not shown for free, but the admissions 

usually are considerably lower than 

at what might be called "legitimate" 

movie house runs. 

Film showings on ocean liners have 

long been established and it was granted 

that they had promotional values benefiting 

their theatrical showings. Not all 

were first-run films, nor were all largely 

American-made films. And, while the 

flow of ship traffic across the seas, during 

the heavy summer season, may reach 

a total of somewhere between one and 

two miUion passengers, not all of them 

were movie-viewers in the ships' theatres. 

But, in the instance of the showings 

on airplanes, it's a different story. 

To a larger extent this is a "captive" audience. 

And, more than likely, most of 

the passengers watch the film. 

We have not been able to obtain a 

close approximation of the number of 

such passengers. But this list has been 

growing with each addition of new airlines 

to the "inflight movies" addiction. 

And the fact remains that, since crosscountry 

flights and those of two- and 

three-hour runs are more frequently 

taken by the same passengers, the chani 

for development of a moviegoing 

that will take these people to the movie 

houses in their communities is virtuallj 

nil. They see all their movies on theii 

flying trips! And they are all first runs, 

according to the advertising and publicity 

for these inflight movies! 

This is not to say that some benefits 

cannot accrue for exhibition. Certainly 

producers and distributors are benefited 

by the rentals they derive. But we wondei 

if it is worth the price they ultimatelj 

pay in the harm that this kind of "promotion" 

may cause their basic outlet tc 

the public—the regular movie theatre! 

Another observation : 

It seems that the 

airlines that undertook this operation are 

using these film showings for "attract-, 

ing" passengers. And, while it, reportedly] 

is working in that direction, the compe 

tition created, as new lines take it on 

reduces the attraction value of this gimmick. 

And that, by the way, is what can 

happen when seeing movies everywhere 

and anyivhere becomes commonplace! 

All institutions, whether on land, on 

sea, on the air or in the air, that have 

taken to the showing of movies, have 

done so because the movies have widel" 

appeal and they are using them in merchandising 

their own wares or services 

But there is no accrual in these values 

for the motion pictui-e theatre, when the 

edge is taken off their product-in-tradt 

offerings in the misuse that is therebj 

made of them. 

We know that any appeal to the mafc 

ers and distributors of films to restricf 

at least the newer pictures to their na^ 

tui'al market—the motion picture the! 

atres—will fall on deaf ears. But soonei| 

or later they must come to realize that 

making it possible to see movies, movien 

everywhere will depreciate the value o: 

the product in their prime market. 

(X^JiL^

1 local 

; be 

: and 

! said 

that 

24 

Anli-Obscenily Drive Judge Rules Pennsylvania Obscenity 

Going to Grassrools 

WASHINGTON — Tlu> Conference to 

C 'lubat Obscenity, representins almost &f) 

in cent of the churches in the nation, in 

• 

Us final sessions here lashed out at ob- 

,sci nity in motion pictures and on the 

Rinv.sstands. and proposed a grassioots 

campaign aimed at exhibitors in all of the 

luiiKireds of communities in which chapit 

rs of the yarious groups are located. 

1^1 solutions of the group, to be presi:,tid 

in person to the White House, 

d for establishment of permanent ofm 

New York. Chicago and Los An- 

censorship is used to destroy ideas. 

Charles H. Keating jr.. founder of 

Citizens for Decent Literature, said "We 

are sick and tired of saturation of the 

newsstands and saturation of certain motion 

picture screens" and urged the "setting 

of grassroot fires of indignation" that 

would force judges and juries to convict. 

D.C. Strict Anti-Obscenity Bill 

Is Okayed by House 

WASHINGTON — The House of Representatives 

this week passed, by a vote of 

250 to 131. a District of Columbia anticrime 

measure, incorporating the stiffest 

anti-obscenity provisions of any such law 

in the nation, and including all media 

except radio and TV. 

The measure, now- ready to move on for 

Senate consideration, provides for seizure 

of film, projector and theatre on the 

strength of only a preliminary injunction 

in the case of exhibition of an allegedly 

obscene film. Upon final conviction, fi'm. 

projector and theatre could be ordered 

destroyed and fines of up to $5,000 and one 

year jail terms could be imposed. 

A similar bill last year was buried by the 

Senate, but advocates of the current 

measure hope the Senate will act on it in 

view of the recent crime wave in the 

District. 

Preminger to Washington 

NEW YORK—Otto Preminger continued 

his four-city tour for "In Harm's Way" for 

Paramount release, by going to Washington 

( 

from Boston Wednesday 1 for press and 

radio-TV interviews. The picture will open 

at Loew's Palace Theatre. Washington. 

April 7 for the benefit of the National 

Press Club, the day following the world 

premiere at the DeMille Theatre, New 

York April 6. 

i^^w Invalid; Quashes 2 Indictments 

PHILADELPHIA — Pennsylvania's obscenity 

law luus been declared unconstitutional 

in Philadelphia, and theatremen are 

pinning hopes that the ruling will have a 

wider effect. 

Common Pleas Couit Judge Earl Chudoff 

issued the ruling in a 15-pagc 

opinion. He ordered the district attorney's 

office to return the film "Olga's House of 

Shame," which was seized in raids November 

23 at the Art Spruce and Devon Art 

Theatres. 

Judge Chudoff said the law set up the 

district attorney as censor for the public, 

"and we ought not to allow any adminis- 

< - to cooperate with anti-obscenity officialtion. 

and to "cooperate with producers of 

Assistant district attorney Anthony J. 

films for moying pictures and TV programs 

Smith, chief of the fraud division which 

to see that films are not made and shown trative agency, no matter how- subtly or handles obscenity prosecutions, said the 

that violate the production code." 

how admirably it performs its intentions, ruling by Judge Chudoff will be appealed. 

He said he hopes the appeal will lead to 

It wâs suggested by Rep. John Dowdy to become the censor of the Philadelphia 

even where Supreme Court citizenry." He ordered indictments for some kind of .standard that will allow the 

(D., Tex. I 

decisions had made convictions impossible. possession of obscene films against the district attorney's office to know just what 

managers quashed. 

responsibility is in this area. Until the 

prosecutors should be urged to take 

its 

action against theatremen and bookstores Joseph Smith, manager of the Devon. appeal is disposed of, he said. Judge Chudoff's 

so frequently that obscene material would and William Mullan, in charge of the Art 

ruling will be the law in Philadelphia. 

Spruce, were arrested when the film was Judge Chudoff said the state should 

avoid the expense. 

eliminated just to 

John De J. Pemberton. executive director 

make a provision "for prompt judicial determination" 

seized. They were indicted by the grand 

of the American Civil Liberties Union, took 

as provided by the U.S. Su- 

exception to this suggestion, asserting that 

jui-y February 

Kalish filed 

8. Their 

petitions 

attorney 

to kill the 

Jacob 

indictments 

preme Court. He said the legislature "has 

and to suppress the endence against acted out a desire to protect the people 

"this is just the sort of mob censorship 

against whicli ACLU fights." Pemberton them. He argued that the sections of the from being subjected to communications 

Mrs. Harriet Pippel. ACLU lawyer. penal code on which the arrests were based created for the sole purpose of pandering 

for obscenity, 

their organization was not to the pi-urient interests. were unconstitutional because they permit 

While this court 

but opposes censorship because unlawful restraint of speech. 

sympathizes with the new motives of this 

Judge Chudoff ruled that, in his opinion, legislation, we also must heed the dicta of 

the code "contains so many ambiguities in the U.S. Supreme Court." 

Sections 528 and 529 that they must fall 

under the void for vagueness doctrine. 

Section 528 is unconstitutional because it 

offers no proper standard of obscenity upon 

BoxorncE March 29, 

w-hich to establish guilt. Furthermore, both 

sections are faulty in that they impose 

liability on an offender regardless of 

whether he had previous knowledge that 

he was dealing in illicit material." 

The existing state law simply says that 

Survey Forecasts Gains 

For Industry in 1965 

New York—According to Standard 

& Poor's current amusement industry 

survey, an advance of about S50 milion 

in domestic boxofflce receipts is 

expected this year, bringin? the total 

to approximately $1,375 billion. 

The gain over the Commerce Department's 

estimate of $1,325 billion 

for last year is attributed to the continuing 

increase in prices, improved 

quality of films, construction of new 

theatres and renovation of old ones. 

"Trade sources" are credited by the 

survey as saying that domestic film 

rentals received by eight major distributors 

in 1964 rose about IG per 

cent, the largest yearly increase since 

AVorld War II. United Artists and 

MGM were attributed with much of the 

gain due to their substantial rise in receipts. 

They also showed a significant 

improvement in rentals. 

The sur%ey says American Broadcasting-Paramount 

Theatres' 1965 

earnings should be about one-third 

higher than last year's. 

anyone po.ssesslng, selling or exhibiting 

obscene film is guilty of a misdemeanor 

and liable to a fine up to $1,500 and/or 

two years In pri.son. Obscene is described 

as that which offends the average person 

under contemporary community standards 

and has as its dominant theme that which 

appeals to the prurient interest. Law enforcement 

officials have said that the 

wording of the law. taken directly from 

that of the U.S. Supreme Court, is so 

vague that it handcuffs them in prosecu- 

Censor Bill Goes to House 

After Committee Approval 

BALTIMORE—Tlie Senate Judicial Proceedings 

Committee of the Maryland Assembly 

has approved a bill that would 

bring the state's censorship bureau in line 

with dicta decreed by the Supreme Court. 

The bill would place the burden for proof 

of obscenity on the censor board and provide 

for speeding legal proceedings on 

questionable films. 

Sponsored by the Administration, the 

bill was introduced after the court ruled 

that Maryland's law failed to meet legal 

standards. The measure is contemplated to 

be the subject of a public hearing when it 

moves to the House side. 

Jack Whittle, executive .secretary of 

Allied Motion Picture Theatre Owners, and 

George A. Brehm, president of Theatre 

Owners of Maryland, are opposed to any 

legislation that would revise the state's 

censorship laws. 

Douglas Connellee, owner of the Elk Theatre 

in Elkton, is chairman of MTOA's 

legislative committee. 

Defeat Two DST Bills 

BOSTON—The Theatre Owners of New 

England and its executive secretary and 

coimsel Carl Goldman have successfully 

combated two daylight savings time bills in 

the Massachusetts legislature. One measure 

would have provided for extension of DST 

from February 22 through the last Sunday 

in November: the second would have provided 

for DST from the last Sunday of 

March to the last Sunday in October. DST 

in the state now is limited to the last Sunday 

in April through the last Sunday in 

October.

^h 

begins night 

with bounce and spirit. Good 

box-office . It is fashion for 

fun and frolic." 

THE HOLLYWOOD REPORTER " A picture 

with a sharp, trim, bright decoration, 

lively action. Should do the 

customary brisk Presley business." 

MOTION PICTURE DAILY "A SPUg 

fit for the Presley talents. He 

seems to enjoy the picture as 

much as his audiences will." 

^fllPGo"Girl Happy-

• 

i 

TEDA,TESMAHold 

Joint Phoenix Meeting 

PHOENIX—Aniid optimism and roporls 

v;ood business." the three-day individual 

.i!id joint meetings of Theatre Equipment 

11 alers Ass'n and Theatre Equipment 

Supply Manufacturers Ass'n opened here 

Sunday t21> in Del Webb's new Town 

House Hotel. 

Spiro Kontos of the John Filbert Co.. 

Los Angeles, was elected president of TEDA. 

succeeding Phil Wicker. Standard Theatre 

Supply Co.. Greensboro. S.C. Other officers 

named were Lloyd Pearson. General Theatre 

Supply Co.. Toronto, vice-president, and Bob 

Tankersley. Western Service & Supply Co., 

Denver, secretary-treasurer. 

Jubilation over business conditions was 

open and unrestrained. "We are enjoying 

the biggest volimie of business since Cinema- 

Scope was introduced." said one prominent 

theatre supply dealer. "For the first time in 

years, we have backlogs of orders for theatre 

equipment." smiled a happy manufacturer. 

Responding to the TEDA invitation, 

manufacturers presented new products, discussed 

company policies and answered questions 

of the dealers. The Monday meeting 

was chaired by Lou Wutke. Pembrex Theatre 

Supply Co.. Los Angeles. The Tuesday 

forum was in charge of Wicker. 

Manufacturers taking part in the open 

forum included William Smith. Automatic 

Devices Co.: E. E. Hughes and Allen T. 

Puder, Hughes Electronics Co.: Fi-ed Pfeiff. 

Norelco; Larry Davee, Centui-y Projector 

Corp.: Glen Berggren, Kollmorgen Optical 

Co.: Frank Riffle. Carbons. Inc.: Ai'thur 

Hatch. Strong Electric Co.: Al Boudouris. 

Eprad. Inc.: Charlie Wolk. Edwai'd H. Wolk 

Co.: Ed Nelson. Ballantyne Iiistitute & 

Electric Co.: C. S. "Bud" Ashcraft. Ashcraft 

Manufacturing Co.: Oi-ville Wells. Drive-In 

Manufacturing Co.. and Worth Baird. 

Lavezzl Machine Works. 

Sunday night, a cocktail party and dinner 

for TEDA and TESMA was sponsored by 

TESMA. Luncheons Monday and Tuesday 

were hosted by the Wolk Co. and Ashcraft 

Manufacturing. 

National Screen Names 

Callow Ad-Publicity Head 

NEW YORK—Everett C. Callow, who 

recently resigned as director of advertising 

and publicity for United Screen Arts, has 

been named director of advertising-publicity 

for National Screen Service by Burton 

E. Robbins, president of NSS. Callow 

replaces Chester Friedman, who resigned 

after holding the NSS post since January 

1964. 

Callow, a veteran of 37 years in the industry, 

was associated with Warner Bros, 

and Stanley Warner from 1928 to 1959, 

when Cinerama was sold to Hazzard Reeves 

and Nicolas Reisini. He then transferred 

to the new Cinerama. Inc.. where he directed 

global advertising and publicity for 

six years prior to joining USA. 

UA to Handle 'Rolling Stones' Short 

NEW YORK—United Artists has added 

"The Rolling Stones." a musical short subject 

starring the English pop singing group 

to its list of short subject releases for 

1965, to follow "The Beatles Come to 

Town" and "The Dave Clark Five." 

TEENAGE GIRLS' PREFERENCE 

Seventeen Magazine Survey Reveals 

Moviegoing Habits, Film, Star Choices 

John Rowley Acquires 

Phil Isley Circuit 

DALLAS—In a $1,500,000 deal. John 

Rowley has acquired 13 of the 15 Texas 

theatres of the Phil Isley circuit and united 

the new acquisitions under the name of 

John Rowley Phil Isley 

Big Tex Theatres. Rowley has resigned the 

presidency of Rowley United Tlieatres to 

assume immediate personal direction of his 

newly acquired circuit. 

The transaction includes five Dallas theatres—Granada, 

Kiest Boulevard Drive-In, 

Avenue, Big D Drive-In and Crest. Other 

theatres purchased by Rowley are in Bonham. 

Fort Worth. Houston. Lufkin and 

Pasadena. Isley kept the Major Theatre in 

Dallas and the Canyon Drive-In. Snyder. 

Isley, who began his career in show 

business in Kansas City at 17. is the father 

of actress Jennifer Jones. He declared 

after sale of the theatres to Rowley that 

he has no intention of retiring: in fact, 

that within two years he will have another 

major circuit operating. 

Rowley is a past president of Theatre 

Owners of America, and has served as chief 

barker of "Variety Clubs International. He 

was the youngest chief barker ever to serve 

Variety Tent 17, Dallas. 

CATV Seen as 'Supplement' 

To Free TV: FCC Chairman 

WASHINGTON — E. Williams Henry, 

chairman of the Federal Communications 

Commission, speaking before the 43rd annual 

convention of the National Ass'n of 

Broadcasters here this wêek termed community 

antenna TV a "supplement" to free 

television and asserted that pay TV remains 

"a subject of interest at the FCC." 

CATV, Henry said, "has grown up to 

meet deficiencies in the choice and variety 

of television service provided by broadcasters" 

and makes a "real and important" 

contribution. Such systems, he continued 

"should grow so as to supplement, rather 

than undermine, the optimum development 

of a free broadcast service." 

In further discussion of pay television. 

Henry said the subject "stirs as a restless 

undercurrent in the discussions between 

broadcasters and CATV operators concerning 

the future of the two industries." 

NEW YORK — According to Seventeen 

Magazine's new survey of the moviegoing 

habits of teenane Mirls. 49.2 pej- cent attend 

movies at least once a week and 

26.2 per cent attend twice a month. While 

23.7 per cent indicated attendance less 

than once a month, only 2.1 per cent go 

to the movies more than once a week. 

The 1.530 girls answering the questionnaire 

sent to 2.000 subscribing members of Seventeen's 

Consumer Panel indicated the downtown 

theatre is definitely preferred, with 

32.4 per cent of those who attend regularly 

and 43.1 per cent of those who attend 

occasionally—preferring to travel to their 

movie, and 27.1 and 32.9 per cent preferring 

the neighborhood theatre. 

Some 35.7 per cent indicated they attend 

fewer movies than a year ago, while 

more than one fourth i28.6 per cent) go 

more often. Dating boys who like movies 

was given as the first reason for more 

moviegoing. The girls also said movies 

are of better quality, their girl friends go 

more, their parents don't object and they 

don't watch television as much. Homework 

and preference for other leisui-e time acti\'ities 

were given as the main reasons 

for attending fewer movies. 

Teenage girls are lured to movies for 

many reasons. "What the movie is about," 

is the reason given by seven out of ten 

of those surveyed. Almost half said "the 

type of movie it is" or "the stars in it," 

while "word of mouth" influenced some 

42.7 per cent. Film trailers enticed more 

than half. Magazine ads. television spots 

and newspaper ads are other lui-es indicated. 

Their favorite films are comedies. Romances 

and musicals tie for second. Drama is next 

and then suspense mystery. 

Girls go to movies most frequently with 

boy friends, than girl friends, infrequently 

with parents, almost never alone. They attend 

downtown theatres, neighborhood 

houses and drive-ins, in that order, but 

are rare patrons of the art houses. Usually 

they patronize movie houses on Friday 

or Saturday nights, and occasionally on 

Sunday afternoons. 

Americas 11,441.000 teenage girls can 

be vocal about their movie likes and dislikes 

because they are the nation's number 

one movie fans. According to them, Paul 

Newman is the top leading man. edging out 

last year's favorite. Cary Grant, who placed 

.second, and the idol of twô years ago. 

Rock Hudson, who came in third. Peter 

Sellers and Richard Burton follow. 

The top-ranking film favorites were "Tom 

Jones." "The Unsinkable Molly Brown," 

the Beatles' "A Hard Day's Night." "Its a 

Mad. Mad. Mad. Mad World." "Charade." 

"Becket." "The Pink Panther" and "A Shot 

in the Dark." 

Leonard Goldenson Named 

NAB Man of the Year 

NEW YORK—At the first general assembly 

of the National A.ss'n of Broadcasters 

on Monday (22i. Leonard H. Goldenson, 

president of American Broadcasting-Paramount 

Theatres, Inc.. received the 

NAB's "Man of the Year" award. 

BOXOFFICE 

March

! 

: Disney 

w^ 

,^xs^: ~m 

BOXOFFICE MAGIC 

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I 

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^ 

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4fO|^

; 

Levine Has 17 Novels, 

11 for Para. Release 

NEW YORK—With Joseph E. Levhie's 

acquisition of the motion picture rights to 

Robert Saffron's new 

novel, "Is the United 

States Ready for 

Self - Government?" 

which will be published 

later in 1965 

by Trident Press, Levine 

now has 17 literary 

properties on his 

production schedule, 

11 of them to be 

made for Paramount 

Pictures release. 

Joseph E. Levine Those for Paramount, 

in addition to 

the currently-filming "Harlow," adapted 

from n-ving Shulman's biography, with 

Carroll Baker in the title role, and Peter 

Lawford, Angela Lansbury and Raf Vallone 

costarred; and "Sands of Kalihari," 

from the adventure drama by William 

Mulvihill, being filmed in South Africa 

starring George Peppard and Stanley 

Baker, include "Tropic of Cancer." from 

Henry Miller's novel, to star Carroll Baker: 

"The Adventurers," to be adapted from the 

forthcoming novel by Harold Robbins. to 

be directed by Edward Dmytryk from a 

screenplay by John Michael Hayes; "The 

Oscar," Richard Sale's story about Hollywood, 

to be written, directed and produced 

by Clarence Greene and Russell Rouse: 

"When the Lion Feeds," Wilbur A. Smith's 

adventure drama, to star Stanley Baker: 

"I Married a Psychiatrist," based on 

Louise Pfister's autobiography; "Tlie 

Minister and the Choir Singer," from William 

H. Kunstler's book about the notorious 

Hall-Mills case, to be written, directed 

and produced by Greene and Rouse 

"To the Coral Strand," based on John 

Masters' adventure story, with a screenplay 

by Dalton Trumbo; "Imperial 

Woman," from Pearl S. Buck's novel, to be 

filmed in the Far East, and "Nevada 

Smith," to be filmed by Levine and Paramount 

with Henry Hathaway producing 

and directing and Steve McQueen in the 

title role. 

The others to be produced for Embassy 

Pictures are "The Ski Bum," from Remain 

Gary's new novel, to be filmed in France 

and Switzerland; "The Reason Why," 

Cecil Woodham-Smith's best seller about 

the Crimean War, to star Peter O'Toole 

and Laurence Harvey; "Mahatma Ghandi." 

based on Louis Fischer's biography of the 

Indian leader, to be directed by Richard 

Attenborough; "The Graduate." Charles 

Webb's drama, to be produced by Lawrence 

Turman and directed by Mike 

Nichols; "Natural Child," from the novel 

by Calder Willingham. to be directed by 

Jack Garfein, and "A Long and Happy 

Life," based on the drama by Reynolds 

Price, also to be directed by Garfein. 

Mae Murray Succumbs 

HOLL"YWOOD—Silent screen star Mae 

Murray died at the Motion Picture Country 

House here Tuesday (23) at the age of 75. 

Miss Murray had entered the hospital August 

7 and shortly thereafter suffered a 

stroke. She was noted for her glamorous 

film roles in the silent picture days, but 

her career failed to survive the introduction 

of sound in the late '20s. 

Seven Arts Earns $663,757 

For Last Six Months '64 

NEW YORK—Seven Arts Productions. 

Ltd., earned $663,757, after taxes, equivalent 

to 29 cents per share, for the six 

months ended Dec. 31, 1964, compared with 

a net loss of $122,795, equivalent to minus 

5 cents per share for the corresponding 

period of 1963, according to Samuel H. 

Haims, vice-president and treasurer. 

In addition, Haims reported a non-recurring 

gain of $1,276,801, equal to a nonrecurring 

per share gain of 56 cents, from 

the sale of the company's interest in the 

Grand Bahamas Development Co., Ltd. 

New Exhibitor Group 

Formed in Nebraska 

LINCOLN—A new exhibitor organization, 

Nebraska Theatre Ass'n, has been 

formed here, with Irwin Dubinsky of 

Dubinsky Brothers Theatres, as president. 

The group voted immediately to become an 

affiliate of Theatre Owners of America. 

The new group was established duruig 

a meeting at the Lincoln University Club 

Monday (22). E. N. Thompson, president 

of Cooper Foundation Theatres, presided. 

TOA was represented by George Roscoe, 

director of exhibitor relations. 

Other officers elected at the founding 

meeting were Walt Jancke, Nebraska Theatres. 

Lincoln, vice-president; George 

Gaughan of Cooper Foundation, Lincoln, 

treasurer, and Russell Brehm, Douglas 

Theatres, Lincoln, secretai'y. 

The board of directors consists of the 

officers plus Wally Kemp, Commonwealth 

theatres. Grand Island; Don Shane, Tri- 

States, Omaha; M. E. McLane. Central 

States, Fremont; Jack McGee, Fox Intermountain, 

Denver; Ralph Blank, Omaha; 

H. Strove, Hebron; Howard Kennedy. 

Broken Bow; Sol Francis, Omaha; Ken 

Claypool, Omaha; Jack March, Wayne, 

and Richard Lysinger, Ravenna. 

Thompson was designated representative 

on the TOA board. 

AIP Wins Federal Suit 

On Corporate Name Use 

DALLAS—American International Pictures 

has won a federal district court permanent 

injunction against use of its corporate 

name by a Dallas motion picture 

firm calling itself Eagle-American International 

Films, according to Samuel Z. 

Arkoff, AIP executive vice-president. 

The Dallas court's permanent injunction 

order stated: 

"A perpetual injunction shall issue out 

of and under the seal of this court directed 

to the said defendant, Eagle- 

American International Films, Inc., its officers, 

agents, servants, employes and attorneys 

and all persons, firms, corporations 

and associations acting in privity with it 

or them, enjoining them and each of them, 

from: Advertising, selling, distributing 

and/or using in any manner the words 

'American International' or any deceptively 

similar word or words in connection with 

the advertising, selling, or distributing of 

motion picture photoplays, products or in 

its corporate name." 

The Dallas law firm of Tobolowsky, 

Harrt, Schlinger and Blalock represented 

AIP. 

'Goldfarb' Premieres 

In N.Y.March 24 

NEW YORK—"John Goldfarb, Please 

Come Home," the 20th Century-Fox 

comedy feature, which was held up four 

months following the temporary injunction 

granted Notre Dame University restraining 

the company from exhibiting the 

picture in December, just before it scheduled 

Christmas season bookings, finally 

had its world premiere at Loew's Capitol 

and 26 other Showcase theatres in the 

metropolitan area Wednesday (24). The 

20th-Fox picture replaced the scheduled 

opening of Columbia's "Die, Die, My 

Darling!" which has now been set back 

to April release. 

The sudden decision to take advantage of 

the 20th-Fox pictm-e's nationwide publicity 

was made following the New York State 

Court of Appeal's decision Thursday (18), 

which upheld the decision of the Appellate 

Division. 

The vote in favor of the 20th-Fox production 

was four to two with Judge Adrian 

P. Burke dissenting in a 16-page opinion 

and Judge John Scileppi joined him. 

Judge Charles S. Desmond did not take 

part in the appeals. 

The Appellate Division decision written 

by Presiding Justice Bernard Botein, held 

that both the book and the motion picture 

are entitled to the exercise of freedom of 

press and speech enjoyed by other communications 

media. 

Former Judge Samuel I. Rosenbaum and 

Fred W. R. Price were attorneys for 20th- 

Fox; William C. Scott represented Doubleday 

& Co. and two Fawcett Publication 

companies and former Presiding Appellate 

Division Justice David Peck argued on behalf 

of Father Hesburgh and Notre Dame 

University. 

"John Goldfarb, Please Come Home," 

which stars Shirley MacLaine and was 

produced by her husband. Steve Parker, 

and directed by J. Lee Thompson, will now 

be nationally released in April. 

'Nudnik' Cartoons Set 

For Paramount Release 

NEW YORK—"Nudnik," the cartoon 

character created by Gene Deitch and produced 

by William L. Snyder, which has 

been nominated for an Academy Award, 

will be the basis for a new cartoon series 

for Paramount Pictures. The deal with 

Deitch and Snyder's Rembrandt Films calls 

for the production of six "Nudnik" 

cartoons. 

Snyder's Rembrandt Films also produced 

"How to Avoid Friendship," another cartoon 

up for an Award this year. In 1960, 

Snyder won the Academy Award for his 

cartoon, "Munro," Paramount release. 

Embassy Sets 'Successo' 

For Release in May 

NEW YORK—Embassy Pictures will release 

"II Successo," Italian picture directed 

by Mauro Morassi. starring Vittorio 

Gassman, with Anouk Aimee and Jean- 

Louis Trintignant costarred, for early May 

release. Embassy also released Gassman's 

two earlier films, "The Easy Life" and 

"Let's Talk About Women" in the U.S. in 

1964. 

"Kimberley Jim" will be Embassy's April 

10 BOXOFFICE

National Screen Service Now Distributing Movie Books 

National Screen Service offers exhibitors a choice of one of 

four attractive Display Racks free, with Movie Books' service. 

The displays are constructed of pegboard and handsomely 

framed with walnut, on matching legs. Each display holds 

either seven or nine cover titles and is topped with a signature 

card duplicating the new NSS promotion aids—Movie Book 

Plasticals and Movie Book Adhesive Paper Streamers. NSS is 

offering a special trailer to promote book sales. 

NEW YORK—Theatre patrons will be 

MGM Orders 500 Prints 

For The Sandpiper' 

NEW YORK—MGM has 500 prints of 

"The Sandpiper," the Pilmways production 

starring Elizabeth Taylor and Richard 

Burton, ready for distribution throughout 

the U.S., beginning in July for the summer 

peak moviegoing season. "Sandpiper" 

will open this summer at the Radio City 

Music Hall. 

MGM has also ordered 350 domestic 

prints and 225 foreign prints of "Joy in the 

Morning." for the picture's national release 

in June. "She," the Hammer-Seven 

Arts production with Ursula Andress 

starred, based on the novel by H. Rider 

Haggard, is also for national release in 

June, according to Morris E. Lefko, vicepresident 

and general sales manager. 

Childhood Acquires 12 

Films for Matinee Runs 

NEW YORK — Childhood Productions, 

which recently released "Seven I>warfs to 

the Rescue." has acquired 12 new properties 

for children's matinee showings, all of 

them based on Grimms' Fairy Tales and 

made in color with live actors, according 

to BariT B. Yellen, president. 

"We will release four new features for 

the children's market in October and the 

able to buy paper-covered books about 

movies and movie personalities, under the 

name of "Movie Books"—one of the many 

new merchandising devices NSS is introducing 

during its current Showmanship 

Sales Drive, according to an announcement 

by Melvin L. Gold, general sales manager. 

Gold introduced Movie Books and 

many other NSS Showmanship innovations 

to the industry at recent exhibitor 

conventions in Dallas and Kansas City. 

Reaction of independent theatre owners 

and circuit executives was excellent. 

Gold believes the sale of Movie Books in 

theatre lobbies and at refreshment stands 

will serve a two-fold purpose by stimulating 

greater interest in outstanding movie 

hits and in providing exhibitors with an 

additional source of revenue. At the 

Show-A-Rama convention in Kansas City, 

he told industry leaders that negotiations 

have been concluded with several leading 

publishers of paperbacks whicli enables 

NSS to act as their sole distributors to 

theatres, for books based on movie themes. 

The books to be handled by NSS are selective 

deals which enables the company 

to service theatres on a full-credit-forreturn 

basis. 

To assist theatremen in promoting the 

sale of Movie Books NSS has produced a 

full-color Movie Book Trailer to serve as a 

balance at regular intervals thereafter." 

according to Yellen, who launched Childhood 

Productions in November 1964. 

"Seven I>warfs to the Rescue," was 

made in Italy and dubbed into English. 

Childhood has 85 prints in the U.S. and 

14 in Canada and has played weekend 

matinees in Washington, D.C., Detroit, 

Cleveland, Minneapolis, all of Florida and 

parts of Connecticut, in addition to four 

consecutive weekends in the greater New 

York area, starting January 30, 31, according 

to Salem Yellen, vice-president and 

general sales manager, who called the exhibitor 

reaction "little short of sen-sational." 

Youngstein Brings in MGM 

Film Under Budget 

HOLLYWOOD—Max E. Youngstein, who 

coproduced "The Money Trap" with David 

Karr for MGM release, recently wound 

up principal photography well ahead of 

schedule and below the estimated budget. 

While the picture was being shot, Youngstein 

was on hand on a day-to-day basis, 

both at the Culver City studios and on 

location throughout Los Angeles. 

The picture was directed by Burt Kennedy 

with Glenn Ford, Rita Hayworth, 

Elke Sommer and Ricardo Montalban 

starred. 

reminder to patrons that they may purchase 

copies of the books in the theatre 

Movie Book Plasticals. a unique, new typo 

of display sign which adheres to glass and 

other glossy surfaces, and Paper Streamers 

with Kleen-Stick strips, may also be obtained 

from NSS to promote Movie Book 

sales. Theatres will be able to obtain an 

NSS Movie Book Promotion kit at modest 

cost, including the trailer: a 5xl6-inch 

Plastical and two 6xl8-inch paper adhesive 

Movie Book Streamers. For pointof-sales 

promotion. NSS will offer gratis, a 

choice of any one of four beautiful display 

racks which hold seven or nine Movie 

Books. 

Aldrich Enterprises Has 

12 Scottish Short Films 

NEW YORK—A series of Scottish film 

documentaries, 12 shoi-ts and featui-ettes 

ranging from 12 minutes to 30 minutes in 

length, were sliown by Aldrich Enterprises, 

exclusive distributors for the United States, 

in association with Al Sherman, representative 

for the Scottish company at the 

Prevue Theatre March 17. 

The film imports shown to representatives 

of Scottish and British organizations 

and press representatives included "Castle 

and Country," produced by Peter Mills in 

Eastman Color; "Songs of Scotland," produced 

by International Film Associates in 

Technicolor: "Tliree Scottish Painters," 

made by Templar Film Studios in Technicolor: 

"Busman's Holiday," made by Anglo- 

Scottish Pictures in Eastman Color: 

"George IV's Edinburgh," made by Campbell 

Harper Films in Eastman Color: "A 

View From the Bass." Campbell Harper 

Films in Eastman Color: "Ayr Prom the 

Auld Brig," made by Thames and Clyde 

Films, in Eastman Color: "Pleasure Island," 

made by Glasgow Films in Eastman Color: 

"Over the Sea to Skye," Anwill Films in 

Technicolor: "The Good Servant." Campbell 

Harper Films in Eastman Color: "Playing 

Away," Thames and Clyde in Eastman Color, 

and "Bonnets Over the Border," Random 

Films. 

BOXOFTICE March 29. 1965 

11

PICTORIAL 

HIGHLIGHTS OF THE 

SHOW-A-RAMA VIII 

CONVENTION IN KANSAS CITY 

1^ 

Shirley MacLaine, chosen by UTOHA as "International 

Star of the Year," receives handsome 

trophy signifying this honor, presented by 

Joy Wooten, president of the exhibitor 

organization. 

Cited by the Theatre Owners of the Heart of America as 

(1.) "Producers of the Year," James H. Nicholson and Samuel 

(r.) Z. Arkoff are holding plaques presented to them by 

Fred Souttar, of Fox Midwest Theatres, chairman of the 

program committee for the Show-A-Rama convention. 

Dale Robertson (r.) receives a 

hearty greeting from Elmer C. 

Rhoden, chairman of the board 

of Commonwealth Theatres, following 

his Introduction in which 

Rhoden revealed that he "discovered" 

Robertson and brought 

him to the attention of Darryl 

Zanuck, leading to the actor's 

career in films. 

Keynote speaker N. A. Taylor, (r.) president, Twinex 

Century Theatres of Toronto and various other industry 

enterprises, was awarded a plaque for his 

informative talk. Richard Orear, one of the leaders 

of Show-A-Rama, made the presentation 

LaMar Sarra, 

V.P 

of Florida State; 

Theatres, ad 

dressed the con 

vention. Mrs. N 

A. Taylor is a 

his 

right. 

"Stars of Tomorrow" Awards were presented to four 

screen newcomers. From left, Joey Heatherton, star 

of "My Blood Runs Cold" (WB), receives plaque from 

Dorrel Presnell, Show-A Roma co-chairman; the others 

are John Ashley, who is starred in "Beach Blanket 

Bingo" (AlP); Mary Ann Mobley, star of "Dillinger" 

(AA), and Johnny Crawford, star of "Indian Point" 

(American Eagle). 

BOXOFFICE March 29, 1965

A delegation of industry leaders fn 

in the decision to hold Show-A-Rom 

were; Seated (I. to r.), Richard Or 

Dorrci Presnell. Standing (1. to 

Mountain Motion Picture Ass'n, 

Mel Gold, general sales manager of Na- 

Screen Service, received a UTOHA 

citation for "Showmanship" in the development 

of new promotion ideas presented at 

Show-A-Ramo VIII. 

m Denver came to the convention to discuss plans which culminotcd 

3 IX in the Mile High City in 1966. Participating in the conference 

ear, Marvin Goldfarb, Larry Starsmore, Bcv Miller, John Dobson and 

.), M. B. Smith, Douglas Lightner, Fred Knill, president of Rocky 

Jay Wooten, Bob Tankersley and Ben Shiycn of BOXOFFICE. 

Douglas Lightner, newly elected president 

of UTOHA, accepts the office as he is 

handed the govel by retiring president Jay 

Wooten. 

April 5 'Oscar' Show 

Participants Noted 

HOLLYWOOD 

Miinbcis of tlv production 

staff for the :nih annual Academy 

Awards April 5 have brm announced by 

Steve Broidy, proi-irani cDininittcc chairman. 

Those namid will work on the 

"Oscar" show, to be aired by ABC radiotelevision 

facilities and by the world-wide 

radio network of the Armed Forces Radio 

and Television Service. Joe Pasternak is 

producer. 

John Green will be the music director, 

and will be assisted by Murray Gerson and 

Martin Berman. Alexander Golitzen and 

Jack Martin Smith will be art directors 

ani Emile Kuri, set decorator. Edith Head 

will again serve as costume consultant. 

Robert F. Metzler repeats as business 

manager. 

George Miller will be in charge of traffic 

and security. William L. Hendricks is 

chairman of the ball committee. Representing 

the Santa Monica Civic Auditorium, 

site of the awârds show, will be Louis 

Owen, director, and Joe Chang, assistant. 

Richard Dunlap will again serve as producer-director 

for ABC. 

The cast of the awards show will include: 

Elizabeth Ashley, Fred Astaire. Carroll 

Baker. Richard Chamberlain. Jimmy Durante, 

Angle Dick'nson. Vincent Edwards, 

Judy Garland. Peter Gcnnaro, Bob Hope. 

Rock Hud.son. Jack Jones, Louis Jourdan, 

Gene Kelly. Angela Lansbury. Donald 

O'Connor, Gregory Peck. Sidney Poitier. 

Martha Raye, Debbie Reynolds. Barbara 

Rush, Jean Simmons. Andy Williams, 

Nancy Wilson and Dick Van Dyke. Peck, 

member of the Academy's board of governors, 

will act as official host. 

Hope will serve as master-of-ceremonies. 

while musical spots will be handled by 

Miss Garland, Gennaro. Jones. O'Connor, 

Williams and Miss Wilson. All the others 

will serve as presenters. 

Eleven of Hollywood's all-time favorite 

stars will be honored guests. The group 

includes Mary Astor. Joe E. Brown, Francis 

X. Bu.shman, Chester Conklin. Sally 

Eilers. Buster Keaton. Ramon Navarro, 

Pola Negri. Ethel Waters. Claire Windsor 

and Fay Wray. 

New Bill Up to Enforce 

Labeling of Films 

WASHINGTON—A new bill to enforce 

the labeling of motion pictm-es. not only on 

the main titles but in advertising as to 

their country of origin, has been introduced 

in the House of Repre-sentatives. The 

proposed measure, which died in committee 

last year is being sought by Rep. Cecil 

King, who made the same proposal last 

year at the request of the Hollywood Committee 

to Promote American-Made Pictures. 

This group is composed of several 

unions committed to fight ranaway production. 

Jack Armstrong, president of Nat 

Allied (I.), and Sumner Redstone, president 

of TOA, were among principal speakers. 

Seated with them is "Miss Kansas." 

One for the book, is the way this was termed at 

in the dinner party of given honor Shirley Mac- 

Laine, as her doncing partner, reportedly, was 

to "I all heard hum, could have danced night." 

At left are Harvey Westfall, vice-president. 

Fountain Sales, Coca-Cola Co., ond Mrs. Darrel 

Presnell. 

Jack Broder Reactivates 

HOLLYWOOD — Jack Broder has reactivated 

hLs film company. Standard 

American Productions, with the opening of 

headquarters at the Producers Studio. Marc 

Miller is associated with Broder In the 

company, which plans a series of feature 

pictures. 

March 29, 1965 13

The hottest name... 

the biggest cast... 

the greatest box office 

opportunity of a iifetime! 

The exciting, intimate, 

inside story of America's 

controversial sex symbol 

revealed on the screen 

for the first time! 

On this day, Electronovision's "Harlow" 

premieres in selected theatres from coast 

to coast. On this day the bonanza begins. Show 

business history will be made! Be part of it. 

la 

Contact: Mayna Pictures 

DiStrit)lltiOn COrO. 

Joseph C. Emerson 

Vice-President in Charge of Sales 

^sAngeTe?!calif:90069 

S HOT! 1131 EXHIBITORS HI 

SAN FRANCISCO-PORTLAND-SEATTLE 

James Myers, Mgr 

333 Golden Gate Ave,. 

San Francisco, Calif. 

DALLAS-OKLAHOMA CITY 

CHARLOTTE-ATLANTA-Jf 

Edward Ashkins, Mgr, Hugh Sykes, Mgr. 

j 

312'.' S, Harwood, Dallas. Tex 300 W. Third St., i 

Phone: Rl 7 1396 

Charlotte, No. CaroliL 

;^

i 

larrinE 

Carol Lynley-HrenZiialist Jr. 

iflllw 

'/ll 

Audrey Totter- Hermione Baddeley 

Hurd Hatfield -Michael Dante 

Jack Kruschen 

I Ginger Rogers} 

Directed by Alex Segal -Screenplay by yiunberg 

Music Conducted and Arranged by Nelson Riddle 

Music Composed by Al Ham and Nelson Riddle 

reduced by Lee Savin • Executive Producer Brandon Chase 

An ^lECÔNGiflSIGfh Production 

Released \tj Magna Pictures Distrtation Corp. • ItieaWimed at Desilu 

LiEADY REQUESTED BOOKINGS. HOW ABOUT YOU? 

Ki-SALT LAKE CITY-DENVER 

'i AsceH, Jr Mgr 

, 

CHICAGO-MILWAUKEE-OETROIT 

George Lefko, Mgr 

1325 So^ Wabash, 

Chicago. Illinois 

CINCINNATI-CLEVELAND-INDIANAPOLIS 

Andy Dietz, Mgr 

1632 Central Parkway, 

Cincinnati, Ohio 

BOSTON-NEW HAVEN 

Sam Richmond, Mgr 

260 Tremont, 

Boston, Mass. 

George Josephs 

General Sales Manager 

233 W. 49th St., 

New York, New York

. . . Pierre 

. . The 

. . 

. . Luree 

. . 

. . . Composer 

. . Robert 

. . Writer 

. . Burton 

WoUcf

LETTERS 

Says 'Greatesf Story' Is 'Greatest Film' 

George Stevens' "The Greatest Story 

E\er Told" is the greatest film production 

to date dealing with the life of Jesus 

Christ. 

The recent reviews I have been reading 

l:a\e been anything but complimentary. I 

would suggest film critics in the future be 

inoio familiar with the subject matter 

dealing with the life and teachings of 

Christ. I can qualify the production as 

being Biblically and historically accurate 

iroin all points of view. Mr. Stevens' 

sienius shows forth in "Greatest Story" and 

his choice of cast from Max Von Sydow on 

through to Pat Boone shows exceptionally 

good taste. 

At last, I can see Christ as the Person 

He was and has been down through the 

ages. He was a real person. He was happy 

and He was sad: He gave strength to those 

who needed strength: He Loved His fellow 

man, and above all else. He reminded 

man of his responsibility one to another. 

Stevens' "Greatest Story" portrays Him as 

this real Person. 

The production emphasizes the fact that 

Christ came in the glory of the Father of 

all mankind. One reviewer stated that a 

Christian would find great difficulty with 

the production because "most of the production 

was contrary to popular accepted 

Christian Doctrine." Since when does a 

story taken from Holy Scripture contradict 

Christian Doctrines and beliefs? 

"Greatest Story" has contributed to my 

understanding and appreciation of Holy 

Scriptural teachings. 

I really hope Mr. Stevens will find great 

satisfaction and a real inner feeling of 

splendid confidence that his production 

will inspire man anew toward living a life 

of humble grace. 

"The Greatest Story Ever Told" is the 

greatest film story ever told. I am preparing 

for the Episcopal Priesthood and I 

find it my responsibility to suggest and 

recommend "Greatest Story" for persons of 

all 

faiths. 

CHARLES ( 

Kansas City, Mo. 

Passing the Word Along 

CHUCK 1 FISHER 

have been a good movie fan for many 

I 

years and have always enjoyed them, but 

for the last year all we are seeing are 

naked women and a vulgar display of sex. 

With the constant showing of these sexy 

and vulgar pictures they are very objectionable 

to decent people and we can 

see a falling off of attendance in the 

theatres. 

It seems to me that the producers should 

be more interested in making decent and 

pleasant pictures rather than ruin the industry 

with low commonalty. 

You and your magazine have a lot of 

influence in the industry, so pass this word 

along and work for a clean-up. 

President, 

City Bank & Trust Co., 

McMlnnville, Tenn. 

C. D. WALLING 

jail I , 

the picture entirely in Ireland at a total 

cost of $1,000,000, will next make "The 

Man Who Invented Himself," based on the 

story of Robert Capa, the famed war 

photographer, to be filmed in England and 

France, starting this fall. Then will come 

"Fat Man." to be filmed in New York City, 

and "The Scarperer" (an Irish term for a 

man who aids prisoners to escape from 

based on a series written by the 

late Brendan Behan. Although no distribution 

deal has been set, Graff has had 

discussions with MGM, he said. 

Ginna, who had long been friendly with 

Sean O'Casey, the Irish playwright on 

whose early life "Young Cassidy" is based, 

was finally able to persuade O'Casey to 

let him make a film on his life, although 

the playwright vowed he would never again 

permit his plays to be filmed after his unhappy 

experience with "The Plough and 

the Stars," made by RKO Radio in 1936. 

However. O'Casey approved the script and 

the choice of Rod Taylor to play him, before 

director John Ford started the picture. 

After the ailing Ford was replaced by 

Jack Cardiff, O'Casey died. Graff said 

that approximately 18 minutes of Ford's 

footage remains in the 110-minutes' running 

time of "Young Cassidy." 

Graff said that "Young Cassidy" will 

open in six other key cities in April and 

will be nationally released in June. 

Allied Artists to Handle 

Spanish-Made 'Western' 

NEW YORK—Allied Ai'tists will distribute 

"Jennie Lee's Got a New Gun," produced 

on location in Spain and in a Rome 

Studio by Italo Zingarelli, Italian producerhead 

of West Film, which is believed to be 

the first western made in Spain and Italy 

for release in the U.S. 

Guy Madison, American star, heads the 

picture's cast. AA has the distribution for 

the western hemisphere only. Zingarelli 

recently made a trip to the U.S. to meet 

with major American distributors for deals 

on his other featui-es, either finished or 

on his future schedule. 

New TOA Members 

NEW YORK—Since the first of the year. 

Theatre Owners of America has enrolled 

six new members involving more than a 

dozen theatres. The new members are 

Mrs. Teresa McCarthy, Academy Theatres. 

Atlanta, who operates the Kirkwood Theatre 

in Atlanta and the 85 Drive-In, Fayetteville, 

Ga.: L. Edward Mogel, Lenard 

Ventures, Miami: Nathan Flexer, Mi-De- 

Ga Theatre, Waverly, Tenn.; Dr. Frank 

A. Calderone, Westbury Theatre. Westbury. 

N.Y.; Herbert Roller, Grove Theatre, 

Lakeland, Fla.; and C. B. Chambers, three 

theatres in the vicinity of Homestead, Fla. 

'Young Cassidy' Producers 

Trans-Lux Earnings 

Plan Three More Pictures 

NEW YORK — Robert D. Graff and 

Robert Emmett Ginnu, producers of the Show Gain for 1964 

MGM John Ford picture, "Young Cassidy." NEW YORK- Ti ans-Lux Corp. registered 

both of tliem long active in the TV field an eight per cent gain in gro.ss revenues 

as writer-producers, will continue in the from operations for the year ended Dec. 31, 

feature film field for their own company. 1964, as well as a 21 per cent gain in net 

Sextant Films, which was formed in 1960. income for the year, according to Richard 

Graff, who came to New York to attend 

the invitation opening of "Young Cassidy" 

Brandt, president. 

1964 totaled $8,204,184, 

The gross revenues for 

compared with $7,- 

at the Trans-Lux East Theatre Sunday 575,538 for the preceding year. 

(21i said that he and Ginna, who made Consolidated net income from operations 

amounted to $578,722, equivalent to 

81 cents per share on the 718,037 common 

shares outstanding at the end of 1964, this 

being 21 per cent above the 67 cents a 

share earned from operations in 1963, 

Total net income in 1963. including $92,123, 

or 13 cents a share of non-recurring income, 

amounted to $571,433, or 80 cents a 

share on the same number of shares. 

Brandt noted that these results were 

achieved despite engineering, introduction 

and installation costs incurred during 1964 

in connection with the changeover of projection 

equipment designed to accommodate 

the New York Stock Exchange highspeed 

stock ticker. Revenues from the 

company's communication services continued 

at the high level of a year- earlier, 

he said. 

The revenues from theatre operations 

were significantly above those of a year 

ago, due to Trans-Lux's "success in securing 

first-run boxoffice pictures," Brandt 

said. In view of the progress made with 

its it is theatres, anticipated that the company 

will increase its efforts to acquire new 

theatres, especially in shopping centers 

such as the Reisterstown Shopping Center 

in suburban Baltimore, where a lease was 

signed in 1964 and a theatre is .scheduled 

to open in mid-1965. 

Brandt also mentioned that two pilot 

films of a new cartoon series for TV, "Fat 

Jack—Sheriff of Cheyenne," are scheduled 

for completion in early 1965 and the company's 

original series, "Felix the Cat," has 

been dubbed into French for telecasting in 

France and other French-speaking countries. 

Sammy Davis to Produce 

'The Man' With Poitier 

NEW YORK—Sammy Davis, star of 

"Golden Boy," Broadway musical, will 

produce a film version of Irving Wallace's 

best seller about the first Negro president 

of the U.S., "The Man," in conjunction 

with Milton Greene and Irving Stein. The 

screen rights were bought by Joint Ventures 

Co., a syndicate headed by Davis, 

Greene and Stein. 

Davis said that he would not act in the 

film but the leading role will be played by 

Sidney Poitier and the picture will be "a 

top-budget production," in color, photographed 

in Washington, D.C.. where the 

action takes place. The picture is scheduled 

to start early in 1966. Davis said. 

"The Man" is Wallace's fifth book to be 

bought for picturization, earlier ones being 

"The Chapman Report." released by 

Warner Bros., "The Prize," released by 

MGM in 1964, and "The Three Sirens" and 

"The Fabulous Showman," which will be 

produced by Martin Jurow. "The Man" is 

now in its fourth printing, with over 

2,500,000 copies in circulation. 

BOXOFFICE :: March 

3, 1965 

17

Film Censorship Bill 

Before NY Legislature 

NEW YORK—Joseph C. DiCarlo. license 

commissioner, askod tlie New York Legislature 

Monday i22i to enact film censorship 

legislation embodying the guidelines 

set by the U.S. Supreme Court in recent 

New York and Maryland film cases. Local 

exhibitors were urged by DiCarlo to maintain 

a posture of responsibility and permit 

the status quo to remain in effect whereby 

unlicensed films are not to be shown in 

licensed theatres until legislation is adopted 

which conforms to the Supreme Court requirements. 

DiCarlo said while obscenity still remained 

a crime, "A sincere self-policing by 

the theatres would best reflect the attitudes 

of the majority of the community. 

This is the time for responsibility to be 

accentuated by theatre owners. This is 

not the time for a carnival of smut to be 

shown because the legal barriers may have 

been relaxed. We still have the pow-er to 

act against such films shown inside and 

still open to us, would take a long time to 

adjudicate and, in the meantime, the offensive 

film could go on playing." 

DiCarlo said he doesn't believe the proposed 

film classification bill, endorsed by 

the Board of Regents, and now before the 

state legislature, will take care of the new 

situation resulting from the Supreme Court 

decisions. He thinks that a new censorship 

statute conforming to the high court's requirements 

will have to be drafted. He expects 

to see a measure of this type with the 

Regent's support introduced at Albany in 

the very near future. 

Delaware Legislature 

Passes $1 Minimum Wage 

DOVER, DEL.—The Delaware House of 

Representatives unanimously passed a $1- 

an-hour minimum wage bill, which includes 

theatre employes in its coverage. 

Four senate amendments were tacked on 

to the measure, but are not expected to 

receive objections from Gov. Charles L. 

Terry jr. 

The wage payment and collection bill, 

the second part of the governor's labor 

package, was reported from the 

legislative 

senate labor committee. 

Century Reopens Avalon 

BROOKLYN—Century's Avalon Theatre 

on Kings highway was reopened Wednesday 

(24 1 after being closed ten weeks 

imdergoing extensive refurbishing and 

modernization. 

Reade-Sterling Opens Contest for 'Circle' Campaigns 

Walter Readc-Stcrling. Inc. executives are shown at "Circle of Love" advertising 

and publicity luncheon for exhibitors Friday (19). I.eft to right: Irving 

U'ormser, president of the Continental Distributing Division; Walter R«ade jr.. 

chairman of the board; Milton Piatt, general sales manager of Continental; Guy 

Biondi. vice-president in charge of advertising and publicity, and Paul Baise, 

director of advertising and publicity for Continental. 

NEW YORK—Walter Reade-Sterling will 

hold a theatre managers' contest for the 

best publicity and exploitation campaign 

on "Circle of Love," for the picture's 

exploited as marquee lures. I expect the 

fullest cooperation from all motion picture 

theatre owners who will not be lulled into 

believing that the U.S. Supreme Court Showcase run, Walter Reade jr.. chairman 

decision was an engraved invitation to 

of the board, told the 30 managers and adpublicity 

heads of the 25 theatres par- 

show obscene films. The decision has set 

down certain guidelines which will shortly ticipating in the engagement, which 

be enacted into law." 

started at the DeMille Theatre and neighborhood 

houses in the metropolitan area 

The conmiissioner said he feels certain 

the city's first-run theatres will cooperate Wednesday i24>. Reade entertained the 

because they have too much at stake for managers at a luncheon at Sardi's Restaurant 

March 19. 

the few extra dollars they might get from 

sensational films. He fears that side-street 

theatres may be tempted to take advantage 

Based on content and boxoffice results, 

of this temporary 

the 

situation to "make campaigns 

a 

submitted to Continental 

quick buck." He Distributing, 

said, "We will watch the 

which is releasing the Roger 

Vadim situation carefully 

picture 

but it concerns us 

which stars 

because 

a criminal prosecution 

Jane Fonda, 

will be judged 

of 

by Burton E. Robbins, 

violators, 

president 

of National Screen Service, and Reade. 

Reade-Sterling theatre managers will not 

be eligible in the contest, which will have 

a first prize of $500, $250 second prize and 

$100 third prize. 

Ads and promotional material were displayed 

at the luncheon, stressing the heavy 

budget allocated to newspapers, posters on 

1.000 city buses and subway one-sheets. 

Survey Shows Penn. 

Leads in CATV Systems 

PITTSBURGH—According to the Institute 

of Local Government, Pennsylvania 

leads in state CATV systems with 200 communities 

participating. A survey by the 

University of Pittsburgh Graduate School 

of Public and International Affairs group 

shows that this figure is twice that of New 

York or Texas. 

The Institute also says the responsibility 

of regulation presently falls upon local 

government, inasmuch as the state PUC 

and FCC have refused to act. Where a 

television antenna system franchise is exclusive, 

the municipal governing body has 

a responsibility to regulate rates, service 

quality and other matters in order to protect 

the public. 

ILG does not say .so, but the Pennsylvania 

Legislatm-e also has failed to act on 

CATV licensing, although such bills have 

been introduced into sessions of the General 

Assembly. 

Photographs and the resultant publicity 

on the outdoor sign over the DeMille Theatre, 

which caused complaints from Miss 

Fonda about the di.splay of her naked 

form, were also displayed. 

Representing the circuits at the luncheon 

were Jerry Sagcr of B.S. Moss Enterprises, 

Charles Call, Century Theatres; Herb 

Jaffey, Rugoff Tlieatres; Sam Baker, Associated 

Independent Theatres; Sid Klein, 

Theatre Bookers; Danny Ponticello. Brandt 

Theatres; Don logha. Nutmeg Theatre 

Corp.; Emily Ellis, Rosenblatt Circuit; Nick 

Schermerhorn, vice-president in charge of 

Reade-Sterling theatre operations; John 

Balmer, assistant general manager, and Bob 

Kennedy, New York city manager of 

Reade-Sterling Theatres, as well as individual 

theatre managers. 

Others from Reade-Sterling included 

Irving WoiTOser, president of Continental 

Distributing: Guy Biondi, vice-president in 

charge of advertising and publicity; Paul 

Baise, director of ad-publicity for Continental: 

Milton Piatt, general sales manager 

for Continental, and Al Floersheimer, 

assistant to Reade, as well as George 

Cohen, representing Monroe Greenthal. 

T-L's 'Stronger Knocks' 

Set for New York Dates 

NEW YORK—"A Stranger Knocks." 

produced and directed in Denmark, which 

won a victory in the U.S. Supreme Court 

March 15 after being denied a license by 

the division of motion pictures of the New 

York State Education Department in 

March 1963, will finally have its New York 

City opening Wednesday (31 1 at the Trans- 

Lux 85th Street Theatre, the Apollo Theatre 

on 42nd Street, the Eighth Street 

Playhouse in Greenwich Village as well as 

Queen Anne Theatre in Bogota, N.J., according 

to Richard P. Brandt, president of 

Trans-Lux, distributor of the film. 

"A Stranger Knocks," which won three 

Danish film awards, including "best picture 

of the year," has had successful engagements 

in non-censorship states. Including 

Boston, Los Angeles, San Francisco. 

"This final victory once and for all brings 

freedom of the screen to the American 

people, a freedom as inalienable as all the 

other human rights guaranteed by our 

Constitution," Brandt remarked. 

BOXOFFICE March 29, 1965 E-1

. . Hush, 

. 

. 

— 

— 

— 

— H— 

— 

— 

— 

— 

— 

Snow Hurts Most B'way First Runs 

But 'The Train Is Smash at Two 

NEW YORK—Despite a weekend snow 

(21), which hui-t business at the Radio City 

Music Hall and other Times Square houses, 

already affected by Lent and the oncoming 

income tax deadline, "The Train" had a 

near-record opening week at the Astor and 

the east side Plaza Theatre. All the twoa-day 

films, particularly "My Fair Lady," 

in its 22nd week at the Ci-iterion; "The 

Sound of Music," in its third week at the 

Rivoli. both absolute capacity, and "Lord 

Jim," which had an even better fourth week 

at Loew's State than the near-capacity third 

week, were protected by advance sales, as 

was "The Greatest Story Ever Told," in its 

fifth week at the Warner Cinerama. 

"Hush . Sweet Charlotte" had a 

fine third week and could have stayed on 

longer at Loew's Capitol but 20th Century- 

Fox wanted to open "John Goldfarb, Please 

Come Home" Wednesday (24) to benefit by 

the picture's banning publicity. Also starting 

Wednesday (24) was "My Blood Runs 

Cold" at the RKO Palace following two fair 

weeks for "Strange Bedfellows." A third 

opening was "Young Cassidy" Sunday (21) 

at the Trans-Lux East. 

"Dear Heart," which started a fom-th 

TOP LIGHT OUTPUT 

FOR ALL INDOOR THEATRES 

with screens up to 65 feet 

AND ALL DRIVE-INS 

with screens up to 120 feet. 

FUTURA 

w.-^ Projection 

Arc Lamp 

efficiently utilizei standard 20-inch 

carbons to insure the most light per 

carbon dollar for 35mm and 70mm 

projection. 

ALBANY 4. N.Y. 

962 Broadway 

BALTIMORE 2, MD. 

417 St. Paul Place 

BUFFALO 2, N.Y. 

500 Pearl Street 

CINCINNATI 10. OHIO 

1638 Central Parkway 

National 

SUPPLV COMPAIMV 

and final week at the Radio City Music 

Hall Thui-sday (25) was hm-t by the storm 

but did well enough. One of New York's 

smash long runs, "Goldfinger," finished a 

13-week run at the DeMille, where it was 

followed by "Circle of Love" Wednesday 

(24). However, several other pictui-es which 

also opened in December continue, including 

"Marriage Italian Style," still good in 

its 13th week at the Festival and Loew's 

Tower East; "Mary Poppins," in its 13th 

week at the Cinema Rendezvous, this after 

seven weeks at the Music Hall; "World 

Without End," in its 13th week at Cinema 

H; "Zorba the Greek," very strong in its 

13th week at the Sutton, where it benefits 

from Academy Award nominations, and the 

French film, "The Unbrellas of Cherbomg," 

still good in its 14th week at the Little 

Carnegie. 

"How to Murder Your Wife" was fair in 

its 

eighth week at the Victoria and the east 

side Cinema I, as was "36 Hours," in its 

second week of Showcase at the Forum and 

east side Trans-Lux 52nd Street. 

Astor—The Train (UA) 200 

Baronet The Love Goddesses (Conf'l), moveover, 

Wednesday (24) 

started 

Beekman Red Desert (Rizzoli), 6th wk 130 

The Overcoat Cornegie Hall Cinema 

(Artkino), 

wk 

3rd 

Your Wite (UA), 8th 

13th 

13th wk 

Coronet The Love Goddesses (Confl), 

Cntenon My Fair Lady (WB), 22nd wk. of 

two-o-day 200 

DeMille Goldfinger (UA), 13th wk 120 

Embassy Nothing But a Man (Cinema V), 8th wk..l25 

' ' -Marriage Itolion Style (Embassy), 13th wk. 140 

55th Street Empress Woo (Sh 

Fine Arts Seance on a Wet Afternoon (Artixo), 

moveover, 20th wk I 

Forum 36 Hours (MGM), 2nd wk. of Showcase..! 

Lincoln Art Diary of a Chambermaid (Int'l Classics), 

Little Carriegie The Umbrelios of' Cherbourg (AA)', 

oew's Capitol— 

Hush, Sweet Charlotte 

(20th-Fox), 3rd wk 

oew's State Lord Jim (Col), 4th wk. of 

two-a-day 

oew's Tower East Marriage Italion Style 

(Embassy), 13tl 

150 

•ray Hil 

(Cii V), 

12th wk 140 

Pans— Banana Peel (Pothe), 9th wk 120 

Plaza The Train (UA) 200 

Radio City Music Hall Deor Heort (WB), plus 

stage show, 3rd wk 1 25 

Rialto Lorna (Eve), 5th wk 1 40 

Rivoli The Sound of Music (20th-Fox), 3rd wk 

of 

.200 

RKO Palace Strange Bedfellows (Univ), 2nd wk. 

of Showcase 

Sutton Zorba the Greek (Int'l Classics), 13th 

34th Street Eost^-Continental Films Festivol, 

10th wk. 

Toho Samuroi Assossin (Toho) 

Trans-Lux East Goldfinger (UA), 

13th wk 

Trans-Lux 52nd St. 36 Hours (MGM), 2nd wk. 

of Showcose 

Victona— How to Murder Your Wife (UA), 8th wk. 

Warner Cinerama The Greatest Story Ever Told 

(UA), 5th wk. of two-a-day 

"Poppins, 'Fair Lady' Tie 

At 200 in Baltimore 

BALTIMORE—A weekend that included 

the amiual visit of "The Greatest Show on 

Earth" and a moderately heavy snowfall 

had an adverse effect on movie grosses. 

Only three new films were offered, including 

"Zorba the Greek," which gained a substantial 

opening—prior to the snowfall. The 

other two were "Love Has Many Faces" and 

"Slave Ti-ade in the World Today." 

Charles Lili (MGM), reissue, 2nd wk 120 

Five West Banana Peel (Pathe), 2nd wk. 130 

Hippodrome My Fair Lady (WB), 18th wk 150 

Little—Slave Trade in the World Today (Cont'l). . 130 

Mayfoir Mary Poppins (BV), 10th wk 150 

New— None But the Brave (WB), 4th wk 90 

Northwood—Goldfinger (UA), 1 3th wk 100 

Playhouse 36 Hours (MGM), 6th wk 120 

Senator How to Murder Your Wife (UA), 5th wk.. .110 

Town Love Hos Many Faces (Col) 120 

Uptonw Zorba the Greek (Int'l Classics) 140 

'Those Galloways' Breaks Fast 

With 200 in Buffalo Opening 

BUFFALO—Disney's "Those Galloways" 

was the leading newcomer among the city's 

first runs, turning in 200 at Dipson's Colvin 

Theatre. "My Blood Runs Cold" was good 

for 120 at the Center. "Mary Poppins," "My 

Fair Lady" and "Goldfinger" continued 

strong in their extended engagements. 

Buffalo—Goldfinger (UA), 13th wk 150 

My Blood Runs Cold ( WB) 1 20 

Center 

Century—Mary Poppins (BV), 9th wk 160 

Cinema, Amherst— How to Murder Your Wife 

(UA), 6th wk 125 

Colvin Those Calloways (BV) 200 

Granada— My Fair Lady (WB), 1 3th wk 180 

Kensington Hush . Hush, Sweet Charlotte 

(20th-Fox), 2nd wk 160 

Teck Strange Bedfellows (Univ), 5th wk 100 

Seven Arts' Tobruk' 

Opens in N.Y. March 29 

NEW YORK—"Taxi for Tobruk," the 

first of Seven Arts specialized "art" film 

releases, will open March 29 at the new 

Embassy Theatre on Broadway, in addition 

to the Fine Arts Theatre on the east 

side. The picture, which was filmed on 

location in North Africa, stars Charles 

Aznavour, French singing star, and Hardy 

Kruger. German actor, with Lino 'Ventura. 

"Taxi for Tobruk," which is Seven Arts' 

March release, follows "Why Bother to 

Knock" and "The Crooked Road," which 

opened a saturation booking in New York 

in February. Seven Arts' April releases 

will include "The Ravishing Idiot," starring 

Anthony Perkins and Brigitte Bardot, 

and "The Wild Affair," starring Nancy 

Kwan and Terry-Thomas, as well as another 

"art" film release, "Symphony for a 

Massacre," starring Claude Dauphin and 

Michele Mercier. Future "art" films set 

for Seven Arts release in specialized houses 

will include "Maedchen in Uniform," starring 

Lilli Palmer, Romy Schneider and 

Christine Kaufmann, and "Facts of Murder," 

starring Claudia Cardinale, according 

to Harry Goldstone, general sales manager 

for Seven Arts Pictures. 

MGM's 'Crossbow" to Head 

Music Hall's Easter Show 

NEW YORK—Radio City Music Hall's 

Easter show, headed by MGM's "Operation 

Crossbow," starring Sophia Loren, George 

Peppard, Trevor Howard and John Mills, 

which was produced by Carlo Ponti in 

England, will open Thursday (April 1). 

The picture will be accompanied by the 

33rd annual presentation of the stage 

pageant, "Glory of Easter," and a new 

spring spectacle, "Rainbow's End," both 

produced by Leon Leonidoff 

"The Ski Bum," authored by Romain 

Gary, will be brought to the screen this 

year by Joseph E. Levine for Embassy release. 

Lee ARTOE CARBON CO. 

E-2 March 29, 1965

oth 

24 > from 

20ih-Fox 52-Week M BROADWAY 

Earnings Up Over '63 

NEW YORK — Twentieth Century -Fox 

Film Corp. reports record net earnings of 

$11,487,000 for the 52 weeks ended Dec. 26. 

1964. contrasted with net earnings for the 

previous year of $9,115,000. The 1964 

figure is equal to $4.17 a sliare and includes 

a special credit of $922,000. or 33 

cents a share, resulting from the sale of a 

foreign property, compared to $3.31 a share 

for the previous year. 

In 1964, total income from all sources 

was $114,954,000. compared with $102.- 

941.000 for the previou.s year. Theatrical 

and tele\ision film rentals of futui-e pictures 

and short subjects in 1964 was $97.- 

196.000. an increase of $4,144,000 over 1963. 

A provision for fedf^ral income taxes was 

not required for the years 1964 and 1963 

because of net operating loss carry-forwards, 

the use of foreign tax credits and 

provisions recorded in prior years for the 

purpose of financial statements. As of 

Dec. 26. 1964. the company has approximately 

$10,500,000 of unused provisions of 

which $5,500,000 will be available for use 

in 1965. 

The four pictures which made the greatest 

contribution to theatrical film income 

for 1964 were "Move Over, Darling," "What 

' 

a Way to Go!, comedies, and "Cleopatra" 

and "The Longest Day." 

In the 1964-65 season, the company had 

a Way to Go!" both comedies, and "Cleovision. 

as compared to none the previous 

year. The company anticipates increased 

hours for network television for the 1965- 

66 season. 

To Honor George Weltner 

At UJA Industry Event 

NEW YORK—George Weltner, president 

of Paramount Pictures, will be guest of 

honor at a luncheon 

in behalf of the 

United Jewish Appeal 

of Greater New York 

at the Americana 

Hotel May 27. according 

to Harry 

Mandel. president of 

RKO Theatres and 

chairman of UJA's 

motion picture and 

amusement division. 

Fifty leaders of the 

George Weltner entertainment Industry 

met Friday (19) 

to make plans for the tribute to Weltner, 

who has long been identified with philanthropies. 

Irving H. Greenfield, the division's 

key committee chairman, presented 

Mandel with an ornamental box Inscribed 

to the chairman in token of distinguished 

service at the head of last year's successful 

drive. 

Governor Sets New Orleans 

NEW YORK — Blue Ribbon Pictures, 

headed by George Pabst, has been named 

Governor Films' sub-distributor in the 

New Orleans exchange area by David 

Emanuel, president of Governor. Current 

releases are "Carry On Spying," "The 

Brain" and "Black Torment." 

Production of Columbia's "A Mule for the 

Marquesa" will start October 15. 

1 

JOSEPH E. LEVINE. producer of Embassy 

pictures, got back from London 

Wednesday meetings on "Darling" 

and Rome, where he met with 

in 

Carlo Ponti. Leonard Lightstone. Embassy's 

executive vice-president, got back 

the same day from his European business 

trip. Levine was a guest speaker that 

same evening at the March meeting of the 

Parents Ass'n of the Franklin School. * * * 

Here from Europe to publicize forthcoming 

films are Mary Chronopoulou. Greek star 

of "Red Lanterns." to promote the Times 

Film release which will open at the Rialto 

and Trans-Lux 52nd Street March 31, and 

Seyna Seyn, Burmese actress who plays in 

"Casanova '70," here from Rome to take 

part in promotion for the Embassy summer 

release. 

• 

Irving H. Ludwig, Buena Vista president, 

returned Wednesday i24> from Washington 

after attending the 43rd annual convention 

of the National Ass'n of Broadcasters. 

• • • Irving Sochin, vice-president 

of Rizzoli Films, flew to Chicago Wednesday 

1 24 1 to sneak preview "White Voices" 

at the Esquire Theatre. * * • Charles 

Boasberg, Paramount general sales manager, 

and Ernest Sands, his assistant, flew 

to Toronto the same day for conferences 

with Mickey Stevenson, Canadian general 

manager. * * * Leonard Goldenson, president 

of American Broadcasting-Paramount 

Theatres, was presented with the NAB 

distinguished service award at the convention 

in Washington Monday i22). * * * AI 

Glaubinger, United Artists central division 

manager, got back Friday (26> from St. 

Louis after sales sessions with branch 

personnel and Eugene Tunick. UA eastern 

and Canadian division head, got back from 

his Philadelphia meetings. 

• 

Tony Randall, star of Universal's 

""Fluffy" attended a "sneak preview" for 

school children at the Kip's Bay Theatre 

Wednesday i24> at 4 p.m. and handed out 

candy and gifts. * * * Dorothy Gustaf 

married Joseph Ferrara, both of them 

residents of Fai-mingdale, L.I., on the stage 

of the Twin Theatre South, Hicksville. L.I., 

Sa.turday (20) as part of the theatre's 

"Marriage Italian Style" contest, sponsored 

by the theatre and the neighboring Mid- 

Island Plaza Merchants Ass'n in connection 

with the first-run engagement of Joseph E. 

Levine's picture, which was in its eighth 

week at Twin Theatre South. Len Kaplan, 

manager of the theatre, received 65 letters 

and accompanying photos in response to 

the contest story. 

• 

Anatole de Grunwald, producer of the 

forthcoming "Caravans" for MGM release, 

and Henry Vemeuil. who will direct, returned 

to London following a week of 

meetings with MGM president Robert H. 

O'Brien and studio head Robert M. Weitman. 

Headed for Paris are John Rich, who 

will direct "Boeing. Boeing" for Hal Wallis 

and Paramount release, and his assistant 

Danny McCauley, in Paris. Tony Curtis, 

who will costar with Jerry Lewis, and 

Tony's wife. Christine Kaufmann, planed out 

earlier for the French capital. * • * Cornel 

Wilde, who completed post-production 

meetings on his Paramount film, "The 

Naked Prey," left for Hollywood as did 

William Frye, producer of "Mother Superior" 

for Columbia release, and Ida Lupino, 

who is directing, after completing location 

filming in Pennsylvania. 

• 

Ellis A. Kadison. producer-director of 

"Git!" which Embas,sy will relea.se, came 

in from California Monday i22i for meetings 

with Joseph E. Levine and Frank and 

Eleanor Perry, who will film "The Swimmer" 

for Sam Spiegel and Columbia release, 

returned to New York Tuesday

. . The 

^(Md(M êîs. It makes what should be a sordid 

story of unglamorous mayhem and 

mm-der, a terrific source of new cinema 

entertainment. Caine's portrayal of Palmer, 

a tough ex-army sergeant with an 

eye to the main chance for extra money 

and pretty women, brought in by one secret 

service head to examine the activities of 

another, may well create a new "kinky" 

vogue for the hero who wears spectacles. 

Directed with great panache by Sid Pui-ie 

and photographed by Otto Heller, mostly 

on location around London. "The Ipcress 

File" somehow looks more expensive than 

it cost to make and has greater tension 

than any of the previous Saltzman James 

Bond productions. 

It lacks a named cast, it is tme, but introduces 

a lovely eyeful in the person of 

Sue Lloyd, one of Palmer's female associates, 

and two terrific perfonnances by 

Nigel Green, last seen as the loyal sergeant 

major in "Zulu," and Guy Doleman as 

two senior intelligence officers. Two of 

Saltzman's "Goldfinger" associates, delsigner 

Ken Adam and composer John 

Ban-y, can-y out their respective chores for 

"The Ipcress File," both enhancing theii" 

respective legends in doing so. Thus the 

film makes up in overwhelming professional 

ability and techniques what it lacks 

in star appeal. Its future is assuredly 

bright in this counti-y as well as in most 

situations thi'oughout the world. 

Compton's Michael Klinger and Tony 

Tenser last week announced the titles of 

two new productions which soon will be 

made in this countiT. The first is "Fog," 

an original stoiT based on the characters 

created by Sir Ai-thur Conan Doyle in his 

Sherlock Holmes stories. The second is 

"Katelback," which will be made by the 

team responsible for "Repulsion," producer 

Gene Gutowski and director Roman Polanskl. 

"Fog" will Involve Holmes in the 

By ANTHONY GRUNER 

Jack the Ripper murders and will be filmed 

In color when It goes before the cameras 

on April 26. "Katelback," described as 

a triangular black comedy, is based on an 

original story by Polanski and goes into 

production on June 7. Meanwhile, the company 

presented the world premiere of its 

picture, "Primitive London," at the Windmill 

Theatre, Gt. 'Windmill St. last week. 

Filmed in Eastman Color. "Primitive London" 

is a documentary feature of London 

life and the way in which the inhabitants 

take their leisure. This is a Ti-oubadour 

film production by Arnold Louis Miller 

and Stanley A. Long, directed by Miller. 

Bray Studios, owned by Hammer Films 

and which has been closed for some 

months, reopens next month with yet another 

Hammer horror featm'e, "Dracula^ 

Prince of Darkness!" It will be produced 

by Anthony Nelson Keys and will be followed 

by three more horror thrillers. They 

are "The Mad Monk," based on the life of 

Rasputin: "The Zombie" and "The Reptiles." 

These pictures are part of the eight 

major productions Hammer will be producing 

for various companies dm-ing the next 

12 months. According to Jimmy Carreras, 

Hammer's managing director, there will be 

a wide variety of stories in the company's 

lineup for the futm-e, ranging from high 

adventm-e like the recently successful 

"She" to pui-e psychological horror like 

"The Nanny," which will star Bette Davis. 

Vanessa Redgrave and David 'Warner are 

to star in "A Suitable Case for Ti-eatment," 

the fii-st film in British Lion's new ninemillion-dollar 

production progi-am. An anarchic 

comedy about a young couple which 

begins in the divorce court, the story and 

screenplay have been written by David 

Mercer. It will be directed by Karel Reisz, 

the man responsible for "Saturday Night 

and Sunday Morning" and "Night Must 

Fall." The film marks the first starrin

. . . Western 

. . The 

tow-n 

. . 

26 

BUFFALO 

Hccording: to reports in the local press, 

United Artists Corp. has offered a size- 

able sum for Metropolitan Theatres to 

terminate its lease on the Century In 

downtown Buffalo. Max Yellen. president, 

said his company is not inclined to accept 

the offer for cancellation of the lease, 

which has more than five years to go. 

Meanwhile, the Century is having a record 

run with "Mary Poppins," now in its tenth 

week North Park Drive-In has 

reopened in Rochester. Keith Draught is 

the manager Bill Laney of Jo-Mar 

Enterprises says there will be more firstrun 

pictures at drive-ins tliis summer because 

of the present booking system that 

pairs opening attractions of the indooroutdoor 

establishments. 

i 

Charles Funk, advertising-publicity representative 

for Buffalo's 20th Century-Fox 

exchange, is busy laying out campaigns for 

the opening of "Tlie Sound of Music" in 

this area. The picture opens Wednesday 

(31 > at Sheas Teck. Handling the campaign 

are Piank Arena, Loew's city manager: 

Lou Levitch, Teck manager, and Earl 

Hubbard, former local theatre publicity 

manager, who is in charge of group sales 

New York towns of West 

Seneca, Lancaster, Tonawanda and 

and Kenmore have been approached 

cityt 

by companies to install CATV. Town trustees 

in Perm Yan have awarded a CATV 

franchise, which will offer nine channels 

at a maximum monthly rate of $5.50 . 

Frank Lindcamp, manager of the RKO 

Palace in Rochester, marked for demolition 

in September, will go to the Stoneridge 

Theatre as manager. William Laney of Jo- 

Mar announced. The present manager Dan 

Fox will go to the new Towne. now near- 

Ing completion by Jo-Mar. 

William Trambukis, Loew's district manager, 

was in Rochester to look at the company's 

new theatre being built in Pittsford 

. . . There is talk in Rochester that the 

Westgate Plaza will be the site of a new 

de luxe theatre to be built within the next 

year . . . Courier-Express columnist Bob 

Sokolsky wrote that it's time to set up a 

film festival in Buffalo. The opportunity 

was presented a year ago when the Variety 

Club held its international convention 

here, he said. The opportunity is presented 

again with Buffalo's Festival of the Arts 

Today, being held this month. 

significantly the last two years as profits 

from shopping center theatres have more 

than offset normal drive-in theatre losses 

during the winter months." Richard A. 

Smith, president, said. Earnings this year 

of $62,295 compare with $40,167 the previous 

year and a loss of $6,389 two years 

ago. 

Smith added that "Indications are for 

second quarter sales and profits to be 

ahead of the second quarter last year." 

CELEBRITIES GREET ARRIVAL OF "THE TRAIN "—The fr.mt of the 

Astor Theatre Ls shown as 1,100 guests from show business, society and industry, 

as well as French Resistance Veterans of World War II packed the theatre for the 

American invitational premiere of "The Train." The United Artists release, a 

drama of the French underground, is at the Astor and Plaza theatres for its regular 

New York engagement. 

Toshiro Mifune to New York; 

Three U.S. Deals Pending 

NEW YORK—Toshiro Mifune. Japanese 

star of a score of films produced by Toho 

Co.. flew to New York to attend the opening 

of his latest. "Samurai Assassin." which 

he made .jointly with Toho. and to appear 

on the stage of the Toho Theatre March 

18. 

Mifune. whose pictures shown in the U.S. 

include "Rashomon." distributed by Edward 

Harrison in 1952. and the more-recent 

"High and Low." which was taken for distribution 

by Continental in 1964, as well as 

"Lost World of Sinbad." being distributed 

by American International in 1965 rthis 

being made as "Samurai Pirate" in 1963. 

has also starred in "Sanjuro." "Yojimbo," 

"The Bad Sleep Well." "The Hidden Fortress" 

and "The Throne of Blood." all shown 

at the Toho Theatre, the company's New 

York showcase, in the past two years. 

Mifune. becoming known to U.S. audiences, 

has been approached for starring 

roles in three important English-language 

films. "The Day Custer Pell." Cinerama 

feature for 20th Century-Pox; "Grand 

Prix." to be made in Cinerama by John 

Frankenheimer. and by Joseph E. Levine. 

to costar with Peter O'Toole in "Will 

Adams," which will be made in Tokyo. 

General Cinema Earnings 

First Quarter Are Up 

Boston—General Cinema Corp. reported 

Glen Alden Sets Dividend; 

earnings for the first quarter ending January 

31 Increased to six cents per share from Johnston Elected Director 

four cents last year. Revenues advanced NEW YORK—Glen Alden Corp., parent 

to $4,547,256, compared to $3,932,231 in the company of RKO Theatres, has declared a 

same period a year ago. 

"First quarter earnings 

regular quarterly dividend of 12'/2 cents a 

have improved 

share, payable April 23 to stockholders of 

record April 16. 

Albert A. List, chairman of the board 

Fred Schwartz Quits MGM; 

Returns to Exhibition 

NEW YORK—Fred J. Schwartz has resigned 

as head of the special MGM sales 

section handling theatrical reissues of 

MGM features and will shortly retui-n to 

exhibition in upstate New York. 

Noting the successful operation of 

MGM's reissue program. Robert H. 

O'Brien, president, said: "The activities 

undertaken by Fred Schwartz during the 

last three years have proven anew the permanent 

value of the pictures whicli make 

up the MGM library for theatrical as well 

as television distribution." 

1 

In leaving MGM Friday 1 , Schwartz 

said: "It is with extreme regret and with 

mixed emotions that I have tendered my 

resignation to the company. For more than 

three years. I have had the privilege of 

working with the finest group I have encountered 

during my 35 years in this business. 

I will always cherish the association 

and the decision I made was not made 

lightly. I am sure that my future activities 

in exhibition will bring me once more in 

close contact with my former associates." 

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of directors, announced that Paul A. 

Johnston, who recently became president 

and chief operating officer of Glen Alden, 

has also been elected a director and that 

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the board has proposed Austin List, vicepresident 

of Glen Alden. Fred M. Lyon and 

Special 

Trailers. 

Harry H. Wachtel as nominees for election 

/ Catalog ... To Help You Sell 

as directors at the annual shareholders 

meeting to be held May 21. 

mrrl7,!f,H !l Jll'H,> II P,M-M I !1 

E-5

. . Anna 

. . "The 

. . Art 

. . Robert 

. . Shenandoah 

. . 

BALTIMORE 

The Allied Motion Picture Theatre Owners 

of Maryland held its annual election for 

the board of directors. Those selected are 

Victor Savadow, Tunic Theatres: Walter 

Gettinger, New Howard Theatre; C. Elmer 

Nolte jr. and Vernon Nolte, both of Durkee 

Enterprises: Jacob Levin, Irvington Theatre; 

Stanley Baker, Hicks-Baker Theatres; 

Meyer Leventhal, Lord Baltimore 

Theatre; W. M. Brizendine, Schwaber Tlieatres; 

John Manuel, Bel Air Drive In; 

Harry Bondurant, Gov. Ritchie Highway 

Drive-In, and Leon Back, Rome Theatres. 

With two exceptions members of the board 

were re-elected. The two new members 

are Brizendine and Manuel. They replace 

Louis Gaertner and Robert Gruver. The 

new board promptly re-elected the same 

officers, C. Elmer Nolte jr., president; 

Harry Bondurant, vice-president, and Leon 

Back, treasurer. 

Two robberies were reported at drive-ins. 

At the North Point, four shots were fired 

by a thief. Fortunately no one was hurt. 

Eli Luba is manager. At the Pulaski Drive- 

In, the safe was stolen and found abandoned 

later with its combination battered 

off. Amounts stolen were not immediately 

determined . Cluster, owner of 

the Cluster Theatre, is at her desk a few 

hours each day as she recovers from 

surgery. 

Joseph A. Liberto is the new manager at 

the Playhouse, one of the Schwaber Theatres, 

replacing Don Anshel. Liberto formerly 

was at the Town . Hallock, 

manager of the Paramount, has a new assistant, 

John Lotz. Hallock also manages 

the Pulaski Drive-In and a new assistant 

there is Carl Lequire . Sound of 

Music" had its Maryland premiere at the 

New Theatre, sponsored by Radio Station 

WCBM as a benefit for the Baltimore 

Symphony Orchestra. Prior to the showing. 

WCBM was host at a reception. Guests 

included Gov. J. MOlard Tawes, Mayor 

Theodore McKeldin, various other state 

and city officials and civic leaders. 

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FOREIGN FILM AWARD—The All 

Amedican Press Associates' award for 

the best foreign-language film of 

1964. won by Joseph E. Levine's "Yesterday, 

Today and Tomorrow," is presented 

to Louis Steisel, left. Embassy 

Pictures assistant general sales manager, 

by Lee Posner. AAPA executive 

director, at ceremonies held at the 

Hotel Warwick in New York. The film, 

which stars Sophia Loren and MarceUo 

Mastroianni, was one of the 13 award 

winners selected by the AAPA in its 

seventh annual Movie Bests poll. 

UA Names Douglas Head of 

Merchandising Projects 

NEW YORK—Alan Douglas, who has 

been associated with United Artists since 

1962, when he joined the company as a 

consultant in the record and music firms, 

has been named director of the newlycreated 

merchandising-special projects 

division of UA by David Picker, first vicepresident. 

Prior to joining UA, Douglas 

operated his own independent record and 

TV production companies in Paris and 

New York. 

Picker said that the merchandising-special 

projects division will make available to 

all outlets, including advertising agencies, 

national advertisers and public relations 

firms, new products and presentations for 

products derived from all three divisions of 

UA, motion pictures, television and records 

and music. Douglas had supervised and 

produced a number of special projects, including 

the soundtrack album for "The 

Greatest Story Ever Told." 

Lancaster, United Artists 

Sign New Agreement 

NEW YORK—Burt Lancaster and United 

Artists have extended their long association 

with a new multi-picture agreement, according 

to Lancaster and Arthur B. Krlm, 

president of UA. Lancaster, currently 

starred in John Frankenheimer's "The 

Train" for UA release, and in "Hallelujah 

Trail," a Mirisch Corp. roadshow presentation 

in Cinerama for July openings by UA, 

has been associated as star and producer 

for UA for over a decade. 

Under the new pact, Lancaster will star 

in four major films and will also personally 

produce a minimum of six other 

pictures, all to be released by United 

Artists, the titles to be announced later. 

Starring Jack Chaplain and Heather 

North, Embassy's "Git!" was filmed in 

northern and southern California, 

WASHINGTON 

Qeorge Stevens jr., director, motion picture 

service, USIA, coordinated film 

entries for the Cannes International Film 

Festival May 12 to 27 for submission to the 

special committee. Tlie committee for this 

event consists of HoUis Alpert, film critic 

for Saturday Review; Maurice Silverstein, 

president, MGM International; Peter 

Stone, screen writer, and Amos Vogel, director. 

New York Film Festival. Members 

of the coordinating committee are Arnold 

Picker, executive vice-president, UA; Fred 

Zinnemann, producer-director; Ralph Hetzel. 

acting president, MPAA, and Stevens. 

Short subjects and documentary films to 

be exhibited at festivals will continue to 

be selected by CINE. 

The WOMPIs, who assist the American 

Cancer Society in its clerical activities and 

in the making of bandages, will further cooperate 

by attending the society's annual 

luncheon Thursday (1) in the Sheraton 

Park . J. Folliard, Continental 

exchange manager, returned from Miami 

and Jacksonville, which were added to his 

territory. Folliard had previously set up 

multiple first runs for "Slave Trade in the 

World Today" in Philadelphia and Charlotte 

and "Amorous General" in Baltimore 

and other key cities . . . Don King, president 

of the Town Theatre Group, said the 

Town is booked through October with UA 

releases, "The Satan Bug," "Mister Moses" 

and "What's New Pussy Cat?" His Annandale 

has the exclusive first run in the 

northern Virginia area of "Goldfinger."_ 

George England, MGM producer from the 

West Coast, visited the government 

agencies and left for New York ... A number 

of representatives from the film industry 

were guests at a preview of the 

rooms, suites and entertainment facilities 

of the new Washington Hilton Hotel. 

Former MGM publicist, John Joseph, who 

now is with the Hilton chain, exchanged 

pleasantries with his former associates . 

Otto Preminger was among the first to 

stay at the new Hilton's $100 a day suite. 

SW Cinema VII at Bailey's Cioss Roads 

is expected to open in August. The K/B 

circuit will take over the SW Silver at 

Silver Spring June 1 and the Neighborhood 

Theatres' Glebe, May 1. The latter will be 

operated as an art house. The Neighborhood 

has a new manager at the Arlington, 

Lawrence Fair, who is new to the industry, 

Roy Gosnell was transferred from the Bird, 

Arlington, to the Center at Alexandria, and 

Fraiik Russell jr. from the Center to the 

Marumsco . Theatre Corp., 

owned by Glenn Norris and Harley Davidson, 

has acquired the Lincoln Theatre and 

Skyview Drive-In at Marlon, Va., and the 

Zephyr at Abbington. 

Exhibitor Georgia Gifford 

Dies in Pennsylvania 

AKRON—Georgia Eleanor Gifford, 47, 

Aki-on, who managed the Art House at 

State College, Pa., died in an Indiana, Pa., 

hospital March 11 of injm-ies suffered in 

a car crash nine days earlier. She had 

been assistant and later manager of the 

old Strand in Akron, and had worked at 

State College a year. She leaves her husband 

Homer; five sons, a brother and a 

E-6 BOXOFFICE March 29, 1965 

sister.

. . . Jack 

. . . Paul 

. . Brookside 

. . Associated's 

. . Green 

— 

w^ 

A BELL FOR 'THE TRAIN—David V. 

Picker, center, first vice-president of 

United Artists, accepts Scholastic 

Magazines' Bell Ringer Award for outstanding 

motion pictures for "The 

Train," a UA release. The presentation 

was made by Mrs. Ruth Melhado, entertainment 

editor of the magazine 

group, as Roy Heming, editor of Senior 

Scholastic and other publications, 

looks on. "The Train," starring Burt 

Lancaster, had its American premiere 

at the Astor Theatre, and is now playing 

there and at the Plaza in New 

York City. 

Parconount's Arthur Israel 

Elected to Ascap Board 

NEW YORK—Arthur Israel jr., chief 

executive officer of Paramount's publishing 

subsidiaries. Famous Music Corp. and 

Paramount Music Co.. has been elected to 

the board of directors of the American 

Society of Composers. Authors and Publishers, 

making the first time in eight years 

that Paramount has been represented on 

the Ascap board. Israel is also assistant 

secretary of Paramount Pictures and president 

of Music Publishers Protective Ass'n. 

Israel replaces the long-time director. 

Jack Mills. Other publisher members 

elected to the Ascap board for a two-year 

term starting April 1 are Edward H. Morris, 

Victor Blau, Louis Dreyfus. J. J. Bregman. 

Leon J. Brettler. Lou Levy. Maurice 

Scopp and Ir\ing Caesar. The writer members 

elected in the popular field are Stanley 

Adams, president: Richard Rodgers. 

Arthur Schwartz, Ned Washington. Jimmy 

McHugh. Jack Yellen, L. Wolfe Gilbert, 

Richard Adler and Howard Dietz while 

writer members in the standard field are 

Morton Gould. Deems Taylor and Paul 

Creston, according to Abe Olman. chairman 

of the committee on elections of 

Ascap. Others on the committee of elections 

are Arthur A. Hauser, Bronislau 

Kaper, Mitchell Parish, William Grant 

Jules Styne, Leo Talent, Stella Unger 

Still, 

and Leonard Whitcup. 

Joining the publicity staff of Embassy 

is Pictures Steve Ellman. He was previously 

associated with Metro-Goldwyn-Mayer. 

PITTSBURGH 

Jâx Shabason, MGM resident manager, 

tradi'.screcned "Joy in the Morning" 

Wednesday i24i and "She" on Friday i26i 

Nesbitt of NSS became tlie father 

of rt .second son. Tlie Ncsbitts also have a 

daughter . Drive-In reopened 

the new season with a free show . . . Pat 

l,ogan, manager of the Super 30 and Maple 

drive-ins, is employed in the Allegheny 

County Tax Assessor's office. 

Former cowboy film star Tim McCoy is 

still doing his western act. He was featured 

at the Coraopolis Armory yesterday i28i 

A. DelVitto. operating the Dattola 

at New Kensington, says he is negotiating 

to purchase or lease other theatres . . . 

. 

Visiting here w-as Elmer O. Wilschke. vicepresident 

and general manager of Eprad 

of Toledo Leona Theatre 

at Homestead was burglarized. All that 

was taken, however, was a receipt box, 

which was empty. 

Direct Channels of Washington, Pa., 

reached an agreement where the city will 

receive 3 per cent of the firm's gross. A 5 

per cent payment was proposed. Another 

agreement was that the CATV firm could 

have a commercial weather channel. Direct 

Channels is headed by Ernie Stern of Associated 

Theatres . . . Westinghouse Broadcasting 

Co. is seeking a CATV franchise at 

Baden . . . Spotlight 88 Drive-In has reopened 

for weekends . Garden 

Drive-In gave 100 kites to the first 100 

cars . . . Super 18 Drive-In near Wampum 

reportedly is up for sale . . . Terry Thomas, 

son of theatre booker Frank J. "Bud" and 

Mrs. Thomas, appeared in "The Wizard of 

Oz" at his high school. Another son Jay 

has appeared with the A Cappella Choir 

and other vocal groups . . . Two evening 

performances of "Those Galloways" will 

be held April 8 at the Oriental, Rochester. 

Pa., sponsored by seven Rotary Clubs. Ken 

Winograd is the manager. 

MGM to Do 'Dot and Line' 

As Full Cartoon Feature 

HOLLYWOOD — Metro-Goldwyn-Mayer 

has purchased the film rights to the popular 

cartoon story, "The Dot and the Line," 

to be produced as a fully animated cartoon 

feature by the company's animation visual 

arts department, headed by Chuck Jones, 

it was announced by MGM president 

Robert H. O'Brien. This is the second major 

project of the newly organized studios 

at the Sunset-Vine Towers in Hollywood, 

which currently is actively engaged in producing 

12 "Tom and Jerry" cartoons. 

Created by author-artist Norton Juster, 

"The Dot and the Line" represents an important 

iimovation in the field of animation 

and visual arts in that the entire 

story of the love affair between a dot and a 

line is told in geometric forms. Juster was 

also the author of "The Phantom Toll 

Booth." 

BENEFIT I'KE.MIEUE The premiere 

of rhe Greatest Story Ever Told" 

' 

at the Boyd Theatre in Philadelphia 

was for the benefit of the American 

Cancer Society. Attending the gala 

opening, left to right, are Eugene 

Picker, vice-president of United Artists; 

Dr. Norbert Schultz, president of 

ACS's Delaware County unit, and Gary 

Geers of WBCV-TV, who was chairman 

of the benefit in Philadelphia. Arrangements 

were made by Morris 

Yuter, UA field representative, and Max 

Miller, UA exploitation district supervisor. 

Ray Meyers is manager of the 

theatre. 

Announce New Procedures 

For Foreign Film Festivals 

WASHINGTON—Members of the Film 

Festival Coordinating Committee, established 

last year to ensure the best possible 

American representation at foreign film 

festivals, has announced new procedures 

for the selection of feature films. The 

committee consists of Arnold Picker of 

United Artists, executive vice-president; 

Fred Zinnemann, producer-director; Ralph 

Hetzel, acting president. Motion Picture 

Ass'n of America, and George Stevens jr., 

director. Motion Picture Service, U.S. Information 

Agency. 

For each 1965 festival in which the U.S. 

film industry and the U.S. government will 

be officially represented, the coordinating 

committee will appoint a special committee 

responsible for U.S. film industry participation, 

its duties to include the selection 

of the official U.S. entries and, when 

appropriate, recommendations for additional 

U.S. films that the festivals may 

wish to consider. 

Amos Vogel, diiector of the New York 

Film Festival, will be a permanent member 

of all special committees. 

The first major festival lor which selections 

will be made is the 18th International 

Film Festival, to be held at Cannes May 

12-27. The special committee for this will 

consist of Hollis Alpert, film critic for the 

Saturday Review; Maurice Silverstein, 

president, MGM International; Peter 

Stone, screen writer, and Vogel. 

V 

—' 

^^BOONTON. 

N. J. 

'1f9U ^ m^tc — Oc'a in tAe C'nc 

EBlumberg Bros., Inc., Street, 

Notional Theatre Supply, Philodelphio^Locusf 

Superior Theatre Equipment Company, Philodelphio— 

Notional Thcotrc Supply Co., 500 Peorl Street, 

Chorleston Theotre Supply, 506 Lee Street, 

Phone 344-4413 

Standard Theatre Supply, Greensboro, N. 

Phone: Broadway 2-6165 

7-61 56 

Rittenhouso 

Baffolo, N.Y.—TL 

Charleston 21, West Virginio 

C, 215 E. Woshington 

6-1420 

4-1736 

St. 

1305 Vine Philodelphio—Wolnut 5-7240 

BOXOFFICE March 29, 1965 E-7

BOXOFFICE LEADS THE FIELD 

with more exhibitor subscribers 

because it publishes . , . 

MORE Local 

and National News 

IVlURc Booking 

Information 

MORE Showmandising Ideas 

MUKb Operational 

Information 

MURC Equipment and Concessions Tips 

MURc Convention Coverage 

MURc on all 

counts that count most 

—read and reliad on by MORE Theatremen 

than any other film trade paper in the world 

THE NATIONAL FILM WEEKLY - WITH THE LOCAL TOUCH! 

E-8 BOXOFFICE :: March 29,

— 

1 22 1 received 

NEWS AND VIEWS OF THE PRODUCTION CENTER 

'Voiceless' Popsters 

Can't Last-Tiomkin 

HOLLYWOOD—Has modern music 

become 

t03 gimmicky? Have the vocalists, in 

particular, gone ovêrboard in theii- effort 

to be unique ? 

Ask the man who should know: He's 

listened to them all through the years. 

With a musician's ear. not a promoter's. 

"For my money." says composer-conduct-or 

Dimitri Tiomkin. "pop music has 

gotten about as far 'out' as it can get. And 

it's time it came back in! 

"I speak not only of the Beatles, but of 

the whining teenagers who can't cai'ry a 

tune, the wailing phony folk singers, the 

numerous men and women who think singing 

through one's nose takes the place of 

a voice, and all the rest. 

"You notice I don't mention their music!" 

Tiomkin says. "That's another story 

The singers who have lasted, however, are 

those who played it straight, who perhaps 

had unusual voices, yes. but who sang, who 

made the song important. 

"Granted that a man like Crosby may 

have first attracted attention by odd-ball 

boo-boo-boo-boo-boo's. he still gained an 

audience because he had a voice and knew 

how to use it. So did Nat Cole and Ethel 

Merman and Lena Home and Judy Garland. 

They had—and have—their own 

style of delivery, but it was not something 

unrecognizable as singing! 

"The public gets tired of gimmicks 

and fast. And the newer kids who don't 

know that fact are doomed to quick disappointment. 

The ones who will last, like 

Barbra Streissand. for instance, play it 

for real," concluded the man whose score 

for the "Fall of the Roman Empii-e" has 

received an Academy Award nomination. 

Tiomkin has been nominated 23 times and 

has won four Oscars. 

20th-Fox Sues Ann-Margret 

Over MGM's Production 

HOLLYWOOD—Actress Ann-Margret is 

being sued by 20th Centm-y-Fox to prevent 

her appearing in an MGM film which might 

interfere with her work in the remaking of 

"Stagecoach" for 20th Century. 

A superior coui-t injunction against Ann- 

Maigret and MGM has been asked for by 

20th-Centm-y attorneys. They contend she 

could not complete her work in the MGM 

film. "Made in Paris." June 25 is the starting 

date for the filming of "Stagecoach." 

Her contract with 20th allows her to do 

outside work if it doesn't conflict with production 

schedules. 

' Hollywood Office— Suite 321 at 6362 Hollywood Blvd.) 

National Council of Churches Award 

To Max Youngstein for Tail Safe 

By SYD CASSYD 

HOLLYWOOD—Max Youngstein, producer 

of "Fail Safe," a Columbia release 

which caused writer Clare Boothe Luce to 

accuse him of being "unpatriotic," Monday 

the National Council of 

Churches Broadcasting and Film Commission 

award of merit. 

"His film." the citation read, "reflected 

the predicament and hope of man. He 

should be commended for raising these 

serious issues." 

Also named with Youngstein were Hal 

Wallis for the Paramount Oscar-nominated 

"Becket" and Aaron Rosenberg's "Fate Is 

the Hunter" for 20th Century-Fox. 

INITIAL PRESENTATION 

The awards were the first presentation 

by the commission, which was established 

in 1950 in Hollywood. A ten-member committee, 

headed by Hubert K. Rasbach, 

pastor of the Hope Lutheran Church, selected 

the winners, which were approved by 

the BFC board of managers at their winter 

meeting in New York City. 

Citing the church council's move in 

giving awards of merit, producer Youngstein 

said this was a "step in the right direction." 

He contrasted this with the note 

that "in the past, church groups have only 

condemned" and "this accentuation of the 

positive was a first giant step in the right 

direction. 

MUST SUPPORT BETTER FILMS 

"The next giant one will be to get your 

entire organization to start encouraging 

your congregations to support worthwhile 

films in the theatres. This must be done 

throughout the world." 

Dr. John W. Bachman, president of 

Wartburg College. Waverly, Iowa, and 

chairman of the BFC's board of managers, 

in his address, stated that research on 

films is a worthy effort but "there is a fine 

line in research which can go just so far, 

on the aspects of what the film is doing 

to our society." He noted "that there are 

many limitations and variables in such 

analysis." 

He said another problem is "how to balance 

the freedom of the artist with the 

freedom of the viewing audiences." 

Acknowledging Youngstein's plea for accenting 

the positive in the film arts and 

backing it up with action, Bachman said, 

"the church wants to share the positive 

with you and will continue in the same direction 

as pointed to by these awards." 

"I hope it is significant," he continued, 

Pictured at the first BFC awards 

presentation ceremonies are, seated 

left to right. Max Youngst«in, producer 

of "Fail Safe"; Aaron Rosenberg, producer 

of "Fate Is the Hunter," and Ed 

Anhalt. writer of "Becket"; standing, 

the Rev. H. K. Rasbach, chairman, 

awards committee; George A. Heimrich, 

director, west coast BFC commission, 

and John VV. Bachman, BFC 

chairman, New York. 

"that we are looking to you for light on 

mankind. We have more in common than 

is generally recognized. Story tellers 

through the centuries have exerted great 

influence and filmmakers are masters of 

the art. 

"We, in our church sermons, would like 

to influence, but sometimes fail: while you 

in the motion picture arts want to entertain, 

but instead you exert great influence. 

I often think our Sunday morning sermons 

are more 'escapist' than your Saturday 

night movies." 

Bachman went on to define preaching, 

which he characterized as being "prophetic." 

"You can exercise a priesthood 

through films. Films by their nature, like 

the poets of old, reveal something of man's 

nature and destiny." 

He ended on the note that "great art 

can reveal the grandeur and misery of 

man." 

Actor Wendell Corey presented to Edward 

Anhalt the trophy for Hal Wallis. 

citing "Becket" for its "splendid script, 

staging, acting, cinematography and dramatic 

action," and for focusing on the 

struggle between the "divine rights of 

• Continued on next pagei 

BOXOFFICE :: March 29, 1965 W-1

' 

j 

National Council of Churches Award 

To Max Youngsfein for Tail Safe 

82 Attend Paramount's 

Session for 'Dr. Terror's' 

HOLLYWOOD — Exhibitors, advertising 

and publicity directors of theatre circuits 

and independents, media representatives 

and merchandising tie-up groups took part 

in a seminar and luncheon at Paramount 

(Continued from preceding page) 

principles" and "showing application of 

liings" and the right of bishops to be free Christian ideals to the growth of personality 

in children." 

House of Horrors." 

Studios Thursday (25i for "Dr. Terror's 

servants of God. " 'Becket' rises far above 

] 

most cinema fare and challenges thought A sidelight of awards was that the three During the program, attended by 82 perand 

touches consciences on great public winners were all of the Jewish faith. 

sons, TV and regular production trailers 

and spiritual issues which are pressing Dr. Clifton Moore, radio-television director 

of the Southern California Council the picture. Each guest received a kit that 

were shown, followed by a screening of 

problems today," the citation concluded. 

The awards committee citation to Aaron of Chmxhes, introduced the master of included a special exploitation and merchandising 

bulletin, pressbook, set of stills 

Rosenberg stated that his picture, "Pate ceremonies Wendell Corey. Invocation was 

Is the Hunter," received the kudos "for pronounced by Dr. Robert Young and the and lobby spots for the film, which opens 

its realistic portrayal of a life-sized slice of benediction by Pastor Rasbach. 

in southern California April 7. 

American culture—principally in the business 

world—from a moral viewpoint that Methodist Church chairman of the BFC west coast Pacific Drive-In, and five district man- 

Bishop Gerald Kennedy of Los Angeles and the Among those attending were Jack Case, 

committee, greeted the specially invited audience. 

stresses truth, integrity, justice and moral 

agers and one manager; Leo Miller, Royal 

Among these were Dr. Carroll Shuster, executive secretary, 

Presbyterian Synod of California; Art Gilmore, Theatres; Norman Newman, Metropolitan 

courage at the personal risk of losing face, 

representing the Episcopalians; Dr. Adrian Heaton, 

position and material gain." It praised the 

Theatres; Joe Vleck and Pete Latsis, National 

General Corp.; Dick Herman, Sero 

president, California Baptist Seminary, Covina, Calif.; 

producer and stated, "the film deserves Dr. Albert Johnson, drama department bead, University 

of Redlands; Dr. Thomas Trotter, dean. Southern California 

Theological Seminary, Dr. Forest Weir, general 

encouragement." 

Amusement; Herb Copelan and Arnold 

The church council set down five categories 

for recognition in establishing the Churches'; Arthur Knight, professor, University of 

secretary, Southern California-Nevada Council of Michelson, Stanley Warner; Fred Kunkel; 

Sam Russo, San Diego; Dan Poller, NGC, 

Southern California; Mrs. Ruth Koddni, United Church 

Women, and Rev. Dr. Robert Hall. George Heimrich, and exhibitors from Bakersfield, Riverside 

coost office, coordinated the awards and the event with 

recognition in every category. 

mittee said it was unable to discover any Other members of the west coast committee are New Wagner-Altman Co. 

films of sufficient merit within the working 

of two of the categories, "presenting 

the Very Rev. Leonidas Confos, Dr. George Downing, 

Frederic Essex. Dr. Harold Faust, Dr. Robert E. Lee, 

Dr. Ralph Mould, Dr. Carl W. Segerhammar, Dr. Harry 

Finishes Two Screenplays 

family life in keeping with Christian Spencer and Henry Wilcoxon. 

HOLLYWOOD — The Wagner-Altman 

awards 

there 

last 

would 

December 

be no 

but stipulated 

obligation to 

The 

that 

award 

com- 

and Phoenix. 

director of the Broadcasting and Film Commission's west 

Publicists Awarding 

Plaque lo Levine 

HOLLYWOOD — Joan Crawford will 

present the Publicists Award to producer 

Joseph E. Levine at the guild's second 

awards luncheon Friday (2) in the Beverly 

Hills Hotel. Frank Sinatra and Warner's 

publicity director Max Bercutt will honor 

James Bacon of the Associated Pi-ess, along 

with Levine. Speakers at the luncheon will 

include Judith Crist, New York Herald 

Tribune critic, and George Stevens jr., U. S. 

Information Agency motion pictm-e department 

director. Miss Crist will answer questions 

from the floor about the role of a 

Max Weinberg is luncheon chaii'man. 

critic. 

Batjac Productions Moves 

To Paramount Lot 

HOLLYWOOD — Batjac 

Productions, 

with Michael A, Wayne as president, has 

moved its offices to the Paramount lot. 

Company is presently shooting "Cast a 

Giant Shadow" with Melville Shavelson 

as producer-director-writer, Michael Wayne 

as coproducer and John Wayne appearing 

in the picture with Kirk Douglas, Yul 

Brynner, Senta Berger for Mirisch-UA release. 

'Khan' Film Short Wins 

HOLLYWOOD—"Hollywood in Emope," 

a 12-minute short subject about the making 

of Columbia's "Genghis Khan," has 

been awarded the Predicate "Besonder 

WertvoU" by the West German National 

Selection Committee—the highest award 

granted to motion pictures in Germany. 

In addition to wimiing the Gei-man equivalent 

of Hollywood's Academy Awards, "Hollywood 

in Eui-ope" has captured three special 

awards at this year's Oberhausen 

FUm Festival. 

Electronovision Packages 

'Harlow' Music First 

HOLLYWOOD — Bill Sargent scored 

something of a new first in recording sessions 

for motion pictm'es with the hiring of 

top music man Nelson Riddle to conduct 

and arrange the score for his production 

of "Harlow." Riddle and Al Ham, vicepresident 

of the Electronovision firm, in 

charge of music, composed the score. 

In a Satm-day i20) session, which ordinarily 

would be considered "golden time" 

if employed in the conventional motion 

pictm-e method. Riddle led a 65-piece orchestra 

in a recording session at RCA studios. 

The album of the main themes and 

score was recorded in what was believed to 

be the first time in motion pictm-e operations, 

where the sound track album was 

packaged prior to the filming of the picture. 

Release of the music will be on Warner 

Bros. -Electronovision label. The recorded 

music will be "laid-in" to the music 

track of the picture in the editing room. 

Ginger Rogers Gets Mother 

Role in Sargent's 'Harlow' 

HOLLYWOOD—Ginger Rogers will play 

Jean Harlow's mother in Electronovision's 

"Harlow," announces producer Bill Sargent. 

She replaces Judy Garland who 

withdrew from the production, ostensibly 

because of her April 5 commitment for the 

Academy Awards show. Sargent said the 

actress was replaced because of a "billing 

problem." 

USA Names Gladys Collins 

HOLLYWOOD—Glad,vs Collins, on Hollywood 

Filmrow 25 years, has been appointed 

head booker for United Screen 

Arts and assistant to Harry Gaffney, western 

sales manager. Her headquarters will 

be at USA's Studio City executive office. 

Co. has been formed by producer Ray 

Wagner and producer-director Robert Altman 

for production of theatrical and television 

pictures. The firm already has 

number of pictm-es and television projects. 

It has finished screenplays on two 

theatrical film properties, "Oh, Death, 

Where Is Thy Sting-A-Ling-A-Ling?" 

original screenplay by Roald Dahl and 

"Me and the Arch Kook Petulia," screenplay 

by Barbara Turner, from a book by 

John Haase. Both Altman and Wagner 

will coproduce the films, and Altman will 

direct them. Wagner was formerly a producer 

at Universal-TV, while Altman was 

formerly under contract at Screen Gems 

and U-TV. 

Preminger Signs Noel 

Coward for 'Bunny Lake' 

NEW YORK—Otto Preminger has signed 

Noel Coward, British stage and screen actress 

Martita Hunt and the English singing 

group The Zombies to join Lam-ence 

Olivier, Carol Lynley and Keir DuUea for 

"Bumiy Lake Is Missing." Filming is to 

start in mid-April in London. 

Preminger will produce and direct the 

film, which is based on the mystery-suspense 

novel by Evelyn Piper. The screenplay 

was written by John and Penelope 

Mortimer. Columbia Pictm-es will distribute 

the film worldwide. 

Guest Directors Named 

For Film Workshop 

HOLLYWOOD—Jerry Lewis, during 

respite between his cmTent "Family 

Jewels" and "Boeing, Boeing" at Paramount, 

will guest direct for the FUm Actors 

Laboratory of the Film Industry 

Workshops, Inc., located on the Columbia 

lot. Other directors guesting next with 

the Actors Lab and Directors Lab of the 

group will be Alvin Ganzer, Mick Bing, 

Richard Benedict, Al Rafkin, Ed Ludwig, 

Jerry Bernstein, Robert Claver and Paul 

Stanley. 

W-2 BOXOFFICE March 29, 1965

— 

— 

— —— 

. . Hush. 

—— 

— 

— 

— 

— — 

. . Hush, 

— 

Salinger Is Cochairman 

Of JFK Memorial Concert 

LOS ANGELES—Pierre Salinger, vicepresident 

of National General Corp., and 

State Supreme Court 

Justice Stanley Mosk 

are cochairmen of 

the John F. Kennedy 

Memorial Concert, 

sponsored by the Festival 

of Faith and 

Freedom Foimdation 

in the music center 

here April 7. 

The foundation has 

commissioned the 

Southern California 

Pierre Salinger 

Choral Music Ass'n 

to perform the Biblical 

opei-a "Moses" by Rossini. This performance 

wall be dedicated to its first 

honorary member, the late Pi-esident Kennedy. 

The cast of 100 voices and eight 

soloists will be headed by Metropolitan 

Opera basso Jerome Hines. with Vincent 

Price as the narrator. Roger Wagner, music 

director, will conduct. 

Patty Duke Gets Title Role 

In 'Ginger/ UA Release 

HOLLYWOOD—Patty Duke has been 

set to star in the title role of "Ginger" by 

and 

Warners' move to the new Buckeye Bldg., 

at 219 S. La Cienaga, more of the exchanges 

are moving from Los Angeles' 

old Filmrow at Washington and Vennont. 

Twentieth-Fox also has settled there. The 

United Artists office also is preparing to 

quit the old downtown site for the new 

building. 

Sound of Music Solid 300 Opening 

In Frisco; Lady' 350 in 16th Week 

SAN FRANCISCO — "Tlie Sound of 

Music had a record opening at the United 

" 

Artists, with good advance sale, although 

Sunday night was off, probably due to the 

length of picture. Attendance was up on 

St. Patrick's Day—long lines waiting in 

front of the St. Francis for the matinee of 

"Mary Poppins," holding for its 21st week. 

Two new pictures come in this week, "The 

Greatest Story Ever Told" at the Orpheum 

and "Dear Heart" at the Stage Door, Empire 

and Marina theatres. 

(Average Is 100) 

Alexandria— How to Murder Your Wife (UA), 

6th wk 125 

Clay Anatomy of a Marriage (Janus) iOO 

Coronet—My Foir Lody (WB), I6th wk 350 

Fox-Wortield Hush Hush, Sweet Charlotte 

- 

(20th-Fox 

Golden Gate Mondo Pane (Rizzoli), 2nd wk 125 

(Col), Larkin—Worid Without Sun 5th wk 100 

Metro Marriage Italion Style (Embassy), 13th wk. 125 

Hall Seance on a Wet Afternoon 

Music 

(Artixo), 13th wk 100 

Orpheum-Cinerama Circus World (Bronsfonwk 

Cineroma), 3th 350 

Poramount The Rounders (MGM) 125 

Woman in the Dunes (Progress), 

Presidio 

9th wk 125 

St. Francis— 140 

.300 

Mory Poppins (BV), 21st wk 

— ~"' - " • 

.300 

•Mad World' Up 10 Points 

21sf Week in Denver 

DENVER—Outside of the three big roadshows, 

the best gross percentages went to 

"How to Murder Yom- Wife," third week at 

the Paramount: "Hush . Sweet 

Charlotte." second week at the Denver, and 

"Goldfinger." playing for the fifth week as 

a moveover at the Crest Theatre. "Mad 

World" again topped the town with 300 

per cent, followed by 220 for "My Fair 

Lady" and 200 for "Mary Poppins." 

Peter Lawford's Chrislaw Pi-oductions, 

with Don Weis producing and directing the 

film for United Aitists release. This will 

be Miss Duke's first feature film role since 

"The Miracle Worker." She recently was 

named top Female Star of the Futm-e in 

the BoxoFFiCE-Barometer annual All- 

American Screen Poll. 

The pictm-e will go before color cameras 

in Hollywood May 17. The screenplay is by 

Ronald Alexander, based on his Broadway 

hit, "Time Out for Ginger." 

Mary Poppins (BV), 22nd wk 200 

Aladdin 

CRF Holds Dinner 

Strange Bedfellows (Umv), 3rd wk 90 

Center 

Mod World 

Cooper It's o Mod, Mod, Mod, 

(UA-Cinerama), 21sf wk 300 

HOLLYWOOD—Two entertainment industry 

figm-es. Bmt. Lancaster and Mi-s. 

Denham 

Denver 

My Fair Lady (WB), 19th wk 

Hush . . . Hush, Sweet Charlotte 

125 

220 

Tony Pranciosa. were co-workers at the 

(20fh-Fox), 2nd wk 1 35 

Esquire Seance on a Wet Afternoon (Artixo); 

Friday i26i dinner for the Constitutional That Man From Rio (Lopert), 5th wk 100 

International 70 Love 

Rights Foundation at the Ambassador Hotel. 

Has Many Faces 

Nightmare Sun 

(Col); 

in the (Zodiac) 1 00 

Mayan, Fox-Aurora, Centennial, Wadsworth 

Ijancaster was chaiiTnan and Mrs. 

Franciosa was in charge of arrangements Tomb of Ligeio (AlP), Strike Me Deadly (5R). . .100 

Poramount— ffow to Murder Your Wife (UA), 

for the affair. Sen. Frank Church of Idaho 

wk ISO 

3rd 

was guest speaker. Lancaster and Mrs. Towne Lowrence of Arabia (Col), 2nd wk., reissue 100 

Vogue Carry On Spying (Governor), 2nd wk 100 

Franciosa are members of the national 

board of CRF. 

'The Sound of Music' 530 

2nd Week in Los Angeles 

BV, Warners Move 

LOS ANGELES—The reissue of "Psycho" 

HOLLYWOOD—With Buena Vista 

at 200 per cent, plus continued high grosses 

for holdovers "Goldfinger" at 315 and 

"Zorba the Greek" at 230, roimded out a 

satisfactory week for first runs. "The Sound 

of Music" followed its 530 opening stanza 

with 520 in the second seven-day period. 

Baldwin, Los Angeles, Village, Vogue, Wiltern 

Marriage Italian Style (Embassy), gen. rel 120 

Beverly The Umbrellas of Cherbourg (AA) 135 

Chinese Goldfinger (UA), 13th wk 315 

Cineroma—The Greatest Story Ever Told (UA)- 

Cincramo), .Sth wk 

Crest—The Unsinkobic Molly Brown (MGM), 

Egyption— My Foir Lady (WB), 21st wk 400 

Send Me No 

Father Goose (Univ); 

El Rcy, State 

Flowers (Univ), 13th wk 70 

Fine Arts— Zorbo the Greek .230 

(20th-Fox), 8th wk, 

250 

Four Star— Fanny Hill (SR), 2nd wk 

Hollywood-Paramount Strange Bedfellows 

(Univ), 4th wk 70 

Hollywood Psycho (Para), reissue 200 

, . Hush, Sweet Charlotte Ins— Hush . (20lh-Fox), 

Lido Seance Wet Afternoon (Aiiixo), 

90 

Orpheum 

Loyola, 

Mary Poppins (BV)„ gen. rel. 135 

Music Holl, Warren's— Nothing But a Mon 

(Cinema V) 80 

A Summer Place (WB); Splendor in the 

Pontages 

Grass (WB), reissues 65 

Pix—Atragon (AlP); The Lost World of Sinbad 

(AlP) 90 

(Col), Worner Beverly— Lord Jim 3rd wk 190 

Warner Hollywood Circus World (Bronstonwk 

Cineramo), 14th 150 

Wilshire—The Sound of 530 

Music (20th-Fox), 2nd wk. 

"Sweet Charlotte' Draws Well 

Lam-elhm-st. "Hush . 

As Portland Newcomer 

PORTLAND—"My Fair Lady," in its 

18th week, was holding steadily at the 200 

percentage mark, on a par with "Goldfinger," 

showing for the 16th week at the 

Sweet Charlotte" 

started its Portland run with 165. 

Broadway—The Rounders (MGM), 2nd wk 

3rd 

Fox, Sandy Boulevard Drive-ln Hush . . . 

Hush, Sweet Charlotte (20th-Fox); Moro Witch 

Doctor (20th-Fox) 165 

Guild Contempt (Embassy), 2nd wk 135 

Hollywood Mediterranean Holiday (Cont'l) ....170 

Irvington Strange Bedfellows (Univ), 4th wk 150 

Laurelhurst Goldfinger (UA), 16th wk 200 

Music Box— How to Murder Your Wife (UA), 

Off-Broadway Marriage Italian Syle (Embassy), 

12th 

Paramount My Foir Lody (WB), 18th .200 

Novelist, Producer Meet 

On 'Ice Station Zebra' 

HOLLYWOOD—British novelist Alistair 

MacLean concluded a series of meetings 

with producer Martin Ransohoff and 

writer Paddy Chayefsky over the Filmways' 

motion picture version of his bestseller 

"Ice Station Zebra." Ransohoff 

starts this MGM release in late summer 

and it will be the most expensively budgeted 

production to date for the company. Mac- 

Lean, author of "Guns of Navarone," returned 

to his home in Switzerland. 

Koplin Heads USA Library 

HOLLYWOOD—Harry Koplin, director 

of production for United Screen Arts, has 

signed a contract with Directions Unlimited, 

Inc., to handle U.S.A. 's film library. 

John Orland and Herb Strock will catalog 

the film and produce certain trailers on 

"A Swingin' Summer" and other pictures 

of the North Hollywood firm. 

1 

\ *^BOONTON. N. J. 

in California— B. F. 

B. F. 

In Woihington—B. F. Shearer Company, Seattle—MAIn 3-8247 

In Oregon— B. F. Shearer Company, Portland—Capitol 8-7543 

in Colorado—Denver Shipping & Inspection Bureau, Denver—Acomo 2-5616 

BOXOFFICE March 29, 1965 W-3

. . Bob 

. . Gene 

. . Moses 

, . Harry 

23) 

. . Mrs. 

. . Mr. 

. . "Zorba 

LOS ANGELES 

Oherrill Corwin, president of Metropolitan 

Theatres, has been elected president of 

the Southern California Theatre Owners 

Ass'n. Others elected in the organization 

were Bill Foreman, chairman of the board; 

William Oldknow, Herb Copeland and Don 

Guttman, all vice-presidents; Al O'Keefe, 

treasurer; Robert Stein, secretary; Ida 

Schrietsr, executive secretary. New directors 

are Corwin, Cecil Vinnicoff, Sid Leh 

nan. Copeland, Foreman, Lester Blumberg, 

Eugene Klein, James Edwards, Everett 

Cummings, Robert Lippert, George De- 

Waide, Judy Poynter. Fred Kunkel, Guttman, 

Stein, Irving Levin, OKeefe and 

O.clKnow. 

Paul Mart left for San Francisco for 

tradescreenings of "Sinderella and the 

Golden Bra," a picture which broke boxoffice 

records at the Central in Atlanta 

and the Strand at Kansas City. It cui-- 

rently is playing in three drive-ins and 

. 

two hardtops in San Antonio, and is playing 

in a number of other situations, including 

a Broadway day-and-date opening with 

the World's Fair . Honahan of the 

Granada in the South Bay area, was on 

the Row on business Mollis was 

in conference with Judy Poynter. president. 

Film Booking Service. Hollis has the 

G;obs and the Aldin theatres in Globe. 

Ariz. 

Four leading film industry figures now 

are members of the Variety Club, Tent 




.AND ALL DRIVE-INS 

with screens up to 

_ 

120 feet. 

SSSLmi. 

FUTURA 

Projection 

Arc Lamp 

effidtntly ufi/izat ttandard 20-inch 

carboni fo intun thu mott light p«r 


25, announces Chief Barker James H. 

Nicholson. They are Herbert B. Leonard, 

motion pictm-e and television producer; 

Albert J. Kallis, advertising consultant for 

AIP; Herman Cohen, motion picture procucer, 

and Louis M. Heyward. director of 

motion picture and television development 

for AIP Goldstone. general 

sales manager. Seven Arts, was in from 

New York interviewing men for the vacant 

spot Hernandez, former theatreman, 

. 

now operating 7-11 Motel in 

was a Filmrow visitor. 

Stateline, Calif., 

Frisco Chamber 'Adopts' 

International Festival 

SAN FRANCISCO—The San Francisco 

Chamber of Commerce has taken over the 

city's International Film Festival, which 

was founded and directed for eight years 

by Irving M. Levin, theatre operator, and 

sponsored by the San Francisco Art Commission, 

headed by Harold Zellerbach, also 

president of the festival's directors. 

Melvin Swig has been named chairman 

of the festival. Both Zellerbach and Levin 

will continue to be associated with the 

festival in advisory capacities, and Levin 

will remain as a director. 

Chamber president William J. Bird (declared 

that the festival directors had approved 

the new order and that Zellerbach 

had been authorized to turn over the 1965 

Festival to the CofC. It is the directors' 

intention to maintain the festival's "A" 

rating for prestige sake. 

Levin said. "Those of us present at the 

birth I 

of the festival) realized the baby 

was getting too big for its cradle." 

In each of the past several years, the 

festival has encountered fina nci al problems 

and has been unable to obtain from 

the city sufficient financing to assure success. 

Private support was not forthcoming 

either. 

New MPS Promotion Kits 

Provide Three-Media Ads 

SAN FRANCISCO — Three 

packaged 

show kits which have been proven successful 

by theatremen from coast-to-coast are 

described in flyers available from Motion 

Picture Service Co., which has headquarters 

here. One of the promotions is 

"Big 5 Weekends," currently being used 

by United California Theatres in their 

drive-ins. The other two are a 1-Cent Pal 

Show promotion and Mad, Mad, Mad, Mad 

Matinees, the latter idea a real moneymaker 

at the boxoffice and concessions 

stands, bringing out the youngsters in 

droves wherever tested. 

Each of the promotion kits provides the 

exhibitor with trailer copy, newspaper ad 

mats and lobby posters. 

SAN FRANCISCO 

1 

. 

•phe flag of the United Nations flew briefly 

over Alcatraz Island—planted there by 

volunteers for the United Nations premiere 

of "The Greatest Story Ever Told" Tuesday 

at the Orpheum-Cinerama. A 

private screening was given for a special 

group James Brunero, newly 

installed president of the San Francisco 

Motion Picture and TV Council, presided 

over the first regular meeting of the year 

at the YMCA. After a luncheon George 

Rodman, director of advertising, promotion 

and press information for KGO-TV, 

spoke on "Television's Famous Twenty 

Questions." Following a discussion on three 

anti-censorship bills up before the Assembly, 

Clifton F. Reynolds. Northern California 

Theatre Ass'n secretary, pointed out 

that the industry was giving the bills 

careful study and being represented in 

Sacramento by Kenneth A. Ross jr. 

Rolfe Peterson, TV personality, has 

moved over from KGO-TV to Spectrum 

74-KCBS . and Mrs. E. I. Rubin 

spent a holiday in Las Vegas celebrating 

theu' 36th wedding anniversary . . . Tickets 

for the double-header fight tomorrow '30» 

are on sale at the Golden Gate . . . William 

High, fonner MGM studio cameraman, 

will speak at the April 5 meeting 

of the East Bay Motion Picture and Television 

Council in the Franklin Recreation 

Center, Oakland. His subject will be "Old 

Time Movies." A reel composed of 40-50 

miovie stars of yesteryear will be shown, 

followed by a group discussion. After the 

meeting. High will be the guest of members 

at a luncheon. 

The Golden Gate Theatre celebrated 

the 43rd anniversary of its opening. Bids 

are out for the repairing of the theatre's 

Wurlitzer organ, the last of its kind in 

the area. When completed, a series of recitals 

will be scheduled . the 

Greek" has broken all attendance records 

in the 25-year history of the Bridge Theatre. 

The previous record was set with "I 

Am a Camera." 

Variety Committee Named 

HOLL-YWOOD—A Variety Boys Club 

"ways and means" committee has been set 

up with Al Lapidus as chairman and Julius 

Needelman, Ned Calvi, Judge Carlos 

Teran and Al J. O'Keefe as members. 

DENVER 5, COLO. 

2111 Champa Street 

LOS ANGELES 7, CAL. 

1961 S. Vermont Ave. 

SAN FRANCISCO 2. CAL. 

255 Golden Gate Avenue 

National 

THEATRE SUPPLY COMPANY 

'Obscene' Bill Vetoed 

By New Mexico Senate 

SANTA FE—The state 

senate has killed 

a bill which would have outlawed the 

selling or handling of obscene materials 

in New Mexico. The action came on the 

acceptance of an unfavorable committee 

report. 

The measure had been passed earlier by 

the house of representatives, 48-23. If 

passed, the bill would have made the selling 

or distributing of such materials a 

fourth-degi-ee felony, punishable by a 

one-to-five year prison sentence and/or a 

$5,000 fine. 

QUALITY* SPEED 

SERVICE 

GERRY KARSKI. 

PRES- 

25 HYDE ST SAN FR4NCISC0, CALIF. 94102 

COLDLITE PX' 

: 

AMERICA'S TOP EXPLOITATION COMPANY! 

U62 CORDOVA ST. LOS ANGELES 90007 

PHONE AREA CODE (213) 731-7310 

SKK YOI K LOCAL DISTUIIil TOK 

WKST COAST: U.S. FILMS. Inc. • ALBAN Y-IUFFALO: Pan World 

fîlms • BOSTON: Kd Ruff • CHARLOTTE: American Astor Pictures 

CINCINNATI: Jav GoldberR • CLKVKLAND: Sam Shultz • DALLAS: 

Fred Belersdof. Jr. • DETKOIT: Jack Zide • KANSAS CITY: Bev Miller 

NK«- YOKK CITY: George Waldman • ST. LOriS: Georse Phillips 

>VASIfIN(;T()N. n.C: Sam Wheeler. 

BOXOFFICE W-5

. . . Carl 

. . 

. . fun 

. . Prank 

. . cocktail 

. . two 

. . Veteran 

. . The 

. . 

DENVER 

ley, Midway, Burlington; Max Gumper, 

La Jara at La Jara, Carman Romano, L&L 

Drive-In, Louisville; Dorrance Schmidt, 

Trail, Bridgeport, Neb.; Bernie Newman 

H bill to institute Daylight Savings Time land Theatres in Colorado Springs. Jack and Bee Ross, Capitol, Springfield. 

has been approved by the Colorado Micheletti is taking over the head booker 

House of Representatives and is now being 

spot and Jim Ladwig will move into the National Theatre Supply has installed 

considered by the State Senate. In a assistant booker position . 

Paramount 

employe John Vos is being moved West Theatre, Rock Springs, Wyo., and a 

a new Walker Crystalgain screen at the 

general election ballot several years ago 

a similar measure was soundly defeated from the local office to a sales position new Simplex X-L projector in the Orpheum 

at Ogden, Utah . Metropoh- 

J. Garitson has purchased the Zia in Kansas City . 

Monaco of 

at Springer, N.M., from John C. Wood the local Buena Vista office will take over tan National Bank, newly erected in the 

Palmer Allen is reopening the Del Mar, the Kansas City office. 

heart of Denver's Filmrow, held a lavish 

cocktail party for Filmrow personnel . 

Morrill, Neb., and Orlene Mills is reopening 

the Pastime at Pinebluffs, Wyo. J. K. Visitors on FUmrow were Bill Ramsey, As a sei'vice project the WOMPIs held a 

Powell is reopening the Yuma, Colo., Theatre. 

Fox, Rawlms, Wyo.; Dr. W. E. Sctoo, Rio, Home, which included bingo and all pa- 

Art Cinema. Boulder; Russ Dautei-man, special party at the Stanley Nursing 

Meeker; Bob Heyl, Wyoming, Torrington, tients won a prize. 

Floyd Brethour has resigned as head Wyo.; Sam Rosenthal, Bison, Buffalo, 

booker at Universal and is joining West- 

Wyo.; J. K. Powell, Cliff, Wray; Neil Beez- 

Disney Readies 'Loner' 

HOLLYWOOD—Walt Disney has approved 

the first draft of "The Loner," a 

four-part television series which is based 

on Ester Wier's 1963 widely-read novel. It 

ROCKY MOUNTAIN MOTION PICTURE ASSOCIATION 

It's on its way - - the Forward Look III 

XOME ALIVE IN '65" 

super-duper days featuring Hollywood stars Two and one half big 

. . . 

interesting 

speakers . . . industry workshops . 

. . trade show exhibition . 

parties! 

Starts Mon. p.m. Apr. 19 thru Wed. Apr. 21, 1965 

The place is the 

Brown Palace Hotel 

Already Booked 

ROBERT MITCHUM 

^ Plus stars from Walt Disney Studios i^ 

FEATURED SPEAKER 

The Right Reverend Monsignor Thomas F. Little, S. T . L 

Executive Secretary 

Notional Legion of Decency 

(We've been trying to get him for three years) 

is slated for airing on the "Wonderful 

World of Color" on NBC. Disney also has 

acquired the film rights for the book. 






120 feet. 

Arc Lamp 

ficiently utillzei standard 20-inch 



protection, 

WESTERN SERVICE & SUPPLY INC. 

BOB TANKERSLEY 

2100 Stout St. Denver S, Colorode 

(Bronch Office in Solt Lake City, Utah) 

Wrap-up Speaker the 

Everett 

''Human Motivator" 

Lindsey 

Not just a speecii but an interesting, entertaining show 

The biggest trade exhibit ever held 

. . . top flight industry spokesmen 

contplete with music and chorus line!!! 

days of fun 

PLUS 

National Screen Service hospitality suite 

cocktail parties . 

fun . 

. , . 

and one half 

Mark your calendar now—APRIL 19, 20 and 21, 1965 for the Rocky Mountain 

Motion Picture Association's Forward Look ill 

.So . . . ''Come Alive in '65'' . . . Registrations $20.00 for Men 

$15.00 for Women 

We urge you to make the Brown Palace Hotel your headquarters!! 

Why Give The / 

Biggest Share 


{ 

To Someone Else% 

and Speedy 

Service, 

Use Filmack'i 

Special 

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Merchant 

Trailers 

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Background And Illustration 

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BOXOFFICE

^THE DIRTY GIRLS^ 

ARE CLEANING UP!!! 

FOX DETROIT THEATRE 

All records broken first week 

$28,000 

PILGRIM THEATRE, BOSTON 

Highest opening day gross 

in theatre's history 

$34,000 

in three weeks 

First time in tlieatre's liistory film liolding fourth weel( 

CONTACT: AUDUBON FILMS 

871 Seventh Avenue 

New York 19, N. Y. 

JUdson 6-4913 

BOXOFFICE :: March 29, 1965 W-7

Commonwealth 

Buys 

Cheyenne Drive-Ins 

CHEYENNE, WYO.—Richard H. Orear. 

president of Commonwealth Theatres. Inc.. 

which headquarters in Kansas City, signed 

the final papers last week for the pmxhase 

of the two drive-in theatre units, the 

Motor-Vu and the Starlite in Cheyenne. 

Wyo., from Ray Davis. The properties will 

become a part of the circuit, which operates 

approximately 100 theatres in eight 

states, half of which are drive-in units, 

on April 1. The deal was concluded between 

Aaron Bregman, realtor, and George Guy. 

attorney representing Davis and Orear. 

The Motor-Vu. the ace drive-in, in 

Cheyenne, has a capacity of 788 cars, and 

the Starlite has a capacity of 446 cars. 

Davis, longtime resident of Cheyenne, has 

indicated he is retiring from the business. 

He said, "I'm pleased to suirender these 

theatre properties to a theatre company 

that has a long and splendid record in the 

motion pictm-e industry. I extend my 

thanks to those people who have long patronized 

om- di-ive-in theatres, and I can 

assure the people of Cheyenne that Commonwealth 

Theatres will carry on the operation 

of these properties m the finest 

traditions of the business." 

Orear said, "We are quite proud that 

Mr. Davis has selected oui- organization 

for the future of these properties. We shall 

carefully seek to operate these theatres in 

the highest tradition, and we shall do our 

THEATRE MUSIC CO. 

. . . luc// pô

. . . Hush, 

— 

— 

— 

300 Per Cent Scores 

For Three in Kaycee 

KANSAS CITY—Two new attractioti.s 

and a holdover tripled average business. 

"The Greatest Story Ever Told" in Its 

opening week at the Empire and "Seance 

on a Wet Afternoon" in its initial stage at 

the Kimo registered 300 per cent marks, 

along with "Mary Poppins," still going 

strong in its ninth week at the Uptown. 

"Those CaUoways" doubled average in its 

fifth week at the Brookside. while "Hush 

Sweet Charlotte." scored 175 

per cent in its opening week at the Plaza 

and Granada, tieiiig with "My Pair Lady," 

in its 14th week at the Capri. 


Brocks, de Those Colloways iBV), 5th wk 200 

Capri My Foir Lody (WB), 14fh wk 175 

Emp re Tho Greatest Storv Ever Told (UA- 

Cirerama) 300 

Kimo— Seance on a Wet Afternoon (Artixo) . . . . 300 

Paramcunt Why Bother to Knock (Seven Arts) .105 

Parkwoy 1— Dear Lrigitte l20th-Fox), 3rd wk 100 

Piozo. Grorioda— Hush . . . Hush, Sweet Charlotte 

i20th-Fox) 175 

Rccktiil: Three Fobles of Love (Janus); Maid for 

Murder (Janus), 1st wk 145, 2nd wk. 100 

Roxy The Rounders (MGM) 1 50 

Uptown Mory Poppins (BV), 9th wk 300 

Loop Nickelodeon Pianist 

William E. Duffell Dies 

CHICAGO—William E. Duffell, Chicago's 

last nickelodeon player, died in Old Greenwich, 

Conn., where he lived in retirement. 

He was 93. 

A native of Evanston, Duffell's last assignment 

was as pianist at the nickelodeon at 

the Museum of Science and Industry from 

the early 1940s to 1958. The Nickelodeon, 

which shows old silent movies, is in the 

museum's "Yesterday's Mainstreet" exhibits. 

In previous years, Duffell had been in 

charge of piano and organ keyboards at 

many of the city's silent film theatres, including 

the LaSalle, the old Randolph and 

the Orpheum. 

Upon his retirement, he and his wife 

Adeline moved to New Orleans and later to 

Old Greenwich. Mrs. Duffell died about a 

year ago. Survivors include a son, Fred, 

and a daughter, Mrs. Helen Pox. 

BUY FROM THE MANUFACTURER 

Lee ARTOE WATER cooled contacts] 

^TO^ 

,..,., 

^j5»( 

St. Louis Amusement Co, Pointing 

New Suburban for Spring Opening 

Strong - Ashcraff CONTACTS 40% discount 

Lee 

ARTOE CARBON Co 

An artist's drawin't of (nie »" the n-w (hfatres bein-r constructed in suburban 

Louis (Eliisville) by Arthur Enterprises. Louis Coyle. formerly at the Granada 

St. 

Theatre, St. Louis, will manage the new theatre. Henry C. Riegel jr., man- 

ager of the circuit's downtown Ambassador Theatre, has supervised and coordinated 

construction of the Eliisville unit. 

Indianapolis Vogue 

To Build New Unit 

INDIANAPOLIS—An 800-seat theatre will 

be constructed in the Nora Plaza Shopping 

Center as a joint project of Vogue Theatre, 

Inc., operator of the Vogue and Uptown 

theatres, and Nora Plaza, Inc., owner of the 

shopping center. The luxury showplace, 

which will be similar in design to the recently 

remodeled Vogue Theatre in Broad 

Ripple, is to be ready for occupancy by 

early fall. 

W. A. Brennan jr., commercial and industrial 

realtor and also president of Vogue 

Theatre, Inc., said: "My late father constiTicted 

the Vogue Theatre in the early 

days of the depression. Notwithstanding the 

hard times in which it opened, the theatre 

was a success from the start and has 

continued to be so to this day. The theatre 

always was operated under a policy of 

having the best possible management, offering 

only first quality films and maintaining 

a clean and pleasing atmosphere. 

"Twice in the past 30 year-s, the Vogue 

has been completely remodeled. Patron acceptance 

of this type of indoor operation 

on the north side has been excellent 

through the years, even in the past ten 

years while most of the indoor neighborhood 

theatres have vanished from the 

community scene. 'We are positive a new 

All Indianapolis Programs 

Gross in 125-225 Range 

INDIANAPOLIS — Business continues ST. LOUIS—An early opening of the 

good at first-run theatres here, despite the 1,100-seat theatre under construction at 

length of cm-rent runs—nothing was new suburban Eliisville is planned by the St. 

on the bill again this week. "Mary Poppins" 

Louis Amusement Co., an affiliate of 

Arthur Enterprises, which is headed by 

continued to prosper at the Lyric 

despite two reported stink bomb incidents. 

The Lyric and others of the Greater Indianapolis 

Edward B. Arthur, president. 

The theatre at 1185 Manchester Rd. is 

circuit are using nonunion op- 

being erected under an agreement with 

erators during a prolonged dispute with Vesper Gardens, developers of the shopping 

union boothmen. 

complex. The 90xl80-foot building is 

My Foir Lady (BV), 13th wk 200 equipped with year-round climate control 

Circle 

Esquire Goldfinger (UA), 9th wk 125 

and the latest in acoustical treatment. 

Indiana— It's a Mad, Mod, Mod, Mod World 

Norelco projectors for 70/35mm films, 

(UA-Cinerama), rerun, 2nd wk 135 

six- 

Loews— How to Murder Your Wife (UA), 4th wk. 125 

Lyric Mary Poppins iBV), 10th wk 225 

channel stereo-magnetic sound and a 

widescreen have been in.stalled. Bodiform 

seats from American Seating add to the 

luxurious atmosphere of the attractive 

suburban theatre. The ultimate in lounge 

and concessions facilities are planned for 

the building, which is of fireproof construction. 

Surrounding the theatre is the 

spacious parking area of the shopping center, 

with dusk-to-dawn lighting. 

The latest report from Richard Cromwell 

and Edward Zahnow of 'Vesper Gardens 

is that construction is on schedule. 

de luxe indoor theatre in the Nora Plaza 

area, operated on the same policy, will also 

rec?ive favorable patron response." 

The new Nora will feature the latest in 

functional theatre design, luxurious seats, 

the finest in modern projection and sound 

equipment, and color coordinated auditorium 

and lobby featuring black, red and gold. 

Kenneth Croft, general manager of both 

the Vogue and Uptown theatres, will supervise 

the Nora Theatre, which will be built 

by Carl M. Geupel Construction Co. 

Dick Benedict is directing "'Winter A-Go- 

Go," a Reno Carell production, for Columbia 

release. 

MSW QUALITY 1 

mtm ''ROJEQION 

HVreal economy 1

dinner 

. Drinks 

. . . 

Charles 

. . Ray 

1 26 

. . Ben 

26 

... 

. 

. 

— 

Abolish States Movie Censorship 

The state attorney general's office has 

sfot to the legislatm-e recommendations for 

bringing the Kansas movie censorship ruling 

into line with the recent U.S. Supreme 

Court decision in a Maryland censorship 

Rather than attempting to shore up the 

present law, the legislators would be doing 

the entire state a favor if they simply abolished 

our movie censorship board. 

Kansas is one of only fom- states which 

have movie censorship boards. Actually, 

the board has been lai-gely ineffectual for 

several years, made timid by an earlier 

U.S. Supreme Court decision which reversed 

a decision of the Kansas board, and called 

the Kansas censorship law "unconstitutionally 

vague." 

Now the nation's highest court in the 

Maryland case, has warned that movie cen- 

KANSAS CITY 

JJussell C. Borg, Warner Bros, branch manager 

for 25 years, will be honored as 

Pioneer of the Year by the Motion Picture 

Ass'n of Greater Kansas City at a dinner 

on April 26 at Glenwood Manor Motor 

Hotel. Frank Tliomas, Allied Artists district 

manager, and Abbott Sher of Exhibitors 

Film Delivery Service are at the head 

of the committee for arrangements. Phil 

Blakey. Commonwealth Theatres city 

manager, and Morton "Bud" Truog, United 

Artists office manager, are in charge of 

drive-in theatre to the north or east of 

that city, with three open-air theatres 

ranged along Highway 40 on the south 

We run a full-time repair shop 

Loon equipment available 

SHREVE THEATRE SUPPLY 

217 West 18th St., HA 1-7849, Konsos City, Mo. 

CENTURY PROJECTORS 

TRANSISTOR SOUND 

— now on display — 

Missouri Theatre Supply 

sors must act quickly on any attempt to 

restrain showing of a film, must be the ones 

to initiate court action in disputed cases, 

and that the state must give a prompt 

court ruling on the issue of obscenity in 

any disputed film. 

Already the Maryland decision has been 

used to reverse a censorship decision in 

New York. The days of the movie censor 

seem doomed. It may comfort some to have 

the state go through the form of censoring 

movies. If we face facts, however, we 

will see that the thi-ee nice women who 

make up the Kansas board are doing little, 

and will be able to do even less in the future 

to prevent showing of films that are 

objectionable to some. 

The reason for censorship, presumably, 

is to protect youngsters from the influence 

of immoral films. This is a Job for parents, 

not the state.—Wichita Eagle, March 18. 

side of the city—the Highway 40, the 

Heart and the 1-70. 

The Kansas senate approved the use tax 

bill Monday (22) by a vote of 27-10. The 

measure still faces the House and the governor 

before final passage. The senate 

voted 21-18 to increase the state sales 

tax from 2^2 to 3 '2 per cent. Jay Wooten, 

United Theatre Owners of the Heart of 

America board chairman, was in Topeka 

to represent the exhibitors. In Jefferson 

City last week the legislature decided that 

daylight savings time will remain in St. 

Louis and it will be optional in other communities. 

A delegation of Kansas City area 

exhibitors attended, including Wooten, 

George Baker, Phil Blakey, Bev Miller, 

Darrel Presnell, Fled Souttar and Martin 

Stone. Frank Plumlee headed a St. Louis 

exhibitor group at the session. 

tickets. The price for the stag event will 

be $4 a person only ) will 

be extra. Borg recently was presented an 

award at Show-A-Rama for his services as 

distributor area chairman for the Will 

Rogers Memorial Hospital and O'Donnell 

Research Laboratories campaigns. 

Commonwealth Theatres news: Fiestle 

Chenoweth, formerly with Kerr Theatres, 

Luva Vaughan, owner of the 1-70 Drivein, 

is joining the circuit and taking over mantion 

is seeking city approval of construcagement 

of the properties in Creston, Iowa 

of a new drive-in at Highway 71 Bypass 

and Kentucky road in Independence. from 50 Drive-In, Sedalia, to the Terrace 

Jarrett has been transferred 

Vaughan recently withdrew application for Drive-In unit, Casper, Wyo. . Watkins 

has been moved from Casper to Good- 

a drive-in at a site adjacent to the William 

Chrisman High School on the northeast land, Kas., and Gary Lehman leaves Goodland 

side of Independence. There remains no 

to manage the 50 Highway Drive-In, 

Sedalia. 

Out-of-town exhibitors on the Row: From 

Missouri—Bob Adkins, Higginsville; Elmer 

Bills sr., Salisbury: Jim Cook, Maryville: 

Norman Edward. Branson; Paul Eye, 

Appleton City: Glen Hall, Cassville: Mr. 

and Mrs. Russell Ki-amer, Windsor, and 

Jerry Wise, Brookfield. From Kansas 

George Alexander, Kiowa; Ken Ehret, Clay 

Center, and Jay Wooten, Hutchinson. 

Condolences to Mary Heueisen, Warner 

Bros, booker, on the loss of her mother, 

Mrs. Mary Margret Heueisen of Kansas 

City, Kas., who died Thursday 1I8) at a 

nursing home in North Kansas City. A 

lifetime resident of the Kansas City area, 

she was 80 years old, a member of the St. 

Agnes Catholic Church and a volunteer 

Gray Lady for the Red Cross at St. Margaret's 

Hospital. 

Bill Allison, manager of the Missouri 

Theatre Supply Co., announces there will 

be a trade demonstration of the Cinemaccanica 

lamp with Zefron bulbs at the Dickinson 

Theatre, Mission, Kas., April 7, 2 

p.m. . Marcus, Columbia Pictures 

division manager, was in Chicago last week 

for a midwest branch managers meeting, 

conducted by Jerry Pickman, assistant to 

Rube Jackter, general sales manager . 

Louis Sutter of E&S Theatres returned to 

his office on Filmrow Monday 

before firemen put a small fire out. The 

70 persons inside were not disturbed. Boyle 

said the fire was caused by either a defective 

wire in a neon sign or a carelessly 

thrown cigaret. 

Allied Artists screened "Blood and Black 

Lace" at Commonwealth's screening room 

on Friday afternoon ( 26 1 Columbia 

showed "Die! Die! My Darling!" and 

"Synanon" at the same screening room on 

Friday il9i ... MGM will screen "She" at 

1 

Commonwealth on Monday i29). 1:30 p.m. 

American International screened "Taboos 

of the World" at the Dickinson screening 

room Fi'iday evening ) 

Wayne State University 

Lists Writing Contest 

From Mideast Edition 

DETROIT—A trio of awards to encourage 

quality writing, which could serve as 

a basis for motion pictui-es, is announced 

by Margaret Spear, Wayne State University 

Theatre promotion director. For the 

third straight year, a $300 contribution 

has been made by the Greater Detroit 

Motion Picture Council in support of the 

project. 

Awards will be made for full length, 

one-act and childi'en's plays. Entry is 

open to anyone enrolled at the university 

any time within the preceding two years. 

Wayne State reserves the right to produce 

the winning plays, which could become 

the basis of subsequent films. Dramatic 

and film critics will judge the entries. 

Signs Eugene Poinc 

From Western Edition 

HOLLYWOOD — Tom Lewis, executive 

director of Family Theatre, has set Eugene 

Poinc to script a feature picture slated for 

production later this year. 

SOUND SCREEN RESURFACING 

MeUltic High Gain Silver 

PearleMMit 

White 

WOOD THEATRE SERVICE 

P.O. Box S4 Ph. 397-2976 Mount Vernon 

C-2 BOXOFFICE March 29, 1965

AMERICA'S TOP EXPLOITATION COMPANY!

' 

ST. LOUIS 

Mid-America Planning 

IJouje Bill 58 which would put Missouri on Theatre, first-run Arthur Enterprises-St. Indoor-Outdoor Unit 

a uniform time of either daylight or Lûis Amusement Co. property in midtown ST. LOUIS—Louis Jablonow, president, 

standard, is, as anticipated, opposed by St. Louis. Shockey, immediately prior to Mid-America Theatres, announced that 

the Chamber of Commerce of Metropolitan joining th; St. Louis Theatre staff, had 

land has been purchased on Highway 70 

£t. Louis. F. William Human, the chamber's 

state legislation and tax commit- 

El. Louis County police department. urban St. Louis 

served for three years as a member of the 

between St. Charles and St. Peters (sub- 

I for construction of an 

tee chairman in opposing the bill, noted 

indoor-outdoor theatre to be called the 

that if the question of uniform time were Marcella BeVinney, St. Louis 'WOMPI and 

1-70. Purchase of the site was negotiated 

to go to the state voters in an election treasurer of "WOMPIs International, hostessed 

ths regular March meeting (24) of 

through the Tri-County Realty Co., of St. 

there is a strong possibility that daylight 

Charles 

St. Louis WOMPIs at her home, assisted 

time would Icse. 

The first construction of its kind in this 

by Julia Januai-y and Eve "Wasem . . . The 

part of the country, the 1-70 will feature 

Frank L. Plumlee. MITO president, Easter project of 'WOMPIs will be to provide 

baskets for the patients in the chil- 

a de luxe 500-seat hardtop combined with 

Farmington, made a swift recovery from 

a 600-car drive-in. Both operations will 

rn illness that had him briefly hospitalized dren's ward at City Hospital. The warmhearted 

'WOMPIs have extended their proj- 

be served from the same booth but each 

in time to appear as master of ceremonies 

will have its own screen and booth equipment. 

at his local Elk's Lodge i21i at a dinner ect to include serving the large family 

honoring Jce Grandhomme. Elk of the they "adopted" last Chi-istmas. by buying 

The new installation will be the tenth 

Year . . . Robert Shockey is the new assistant 

to Manager Al "Wheeler, St. Louis for each of the seven children, plus a gen- 

new shoes and fixing up an Easter basket 

drive-in theatre property of the fast-growing, 

St. Louis-based Mid-America circuit 

erous supply of food for the family. 

operating theatres in Missouri and Illinois. 

Indoor properties in St Louis include the 

A Gaslight Square dinner party at Port 

first-run Esquire and Crestwood theatres 

of St. Louis Restaurant marked the 25th 

and three second-run houses. 

wedding anniversary celebration of Al and 

Catherine Boemer. Al is the veteran manager 

of the Arthur Enterprises-St. Louis Phoenix Thomas Mall 


FOR ALL INDOOR THEATRES Amusement Co. warehouse. The Boemers 

Started by Broumas 

are parents of Patricia (Mrs. David 

i "Williams, 

and have a granddaughter, Kimberly. PHOENIX — Groundbreaking for the 




Thomas Mall Theatre, latest and farthest 

Credit a student reporter from Christian 

west unit of Broumas Theatres, has been 

Brothers College with the half-page of 

announced by John G. Broumas, circuit 

photo and glowing conunentary that appeared 

in the Spotlight on Youth sec- 

president. The new Broumas theatre will 

be built in a shopping center of the same 

tion of a recent Globe-Democrat issue on 

name. 

behalf of Rodgers and Hammerstein's 

Thomas Mall Theatre will be of the 

"Sound of Music." opening this week at 

latest design and patterned after other 

FUTURA the St. Louis Theatre. The young man. 

units recently built by the Broumas circuit. 

It will be equipped with a new con- 

James Walsh, was treated to an interview 

and dinner with Charmian Carr, teenage 

Projection 

cept in sound and projection, using a new 

star who appears in the film in the role 

type of projector from Holland and able 

of the eldest daughter of the Von Trapp 

to present 

Arc Lamp 

70mm on an ultrawide screen. 

family. The commentary closed with: 

The new theatre also will be able to show 

efficiently utilizes standard 20-inch "When 'The Sound of Music' makes its 

Cinemascope features and conventional 

tarbons to insure the most light per first showing in oui" area. I hope that 

35mm pictui'es. The auditorium will be surrounded 

by stereophonic speakers utiliz- 

carbon dollar for 35mm and 70mm all St. Louis youths will be on hand to 

projection. 

see another teenager making good in a costarring 

role in her first picture. The theing 

six channels. The decor will be custom 

Call or wri/e 

designed in soft hues designed to be very 

atre should be crowded. I know that I 

your nearby 

relaxing to the patrons. 

shall be first in line." 

The lobby will be large enough to accommodate 

several hundred waiting pa- 

N.T.S. branch . . . 

trons. Parking for 1,000 cars will be available 

in the Thomas Mall Shopping Cen- 

CHICAGO 5. ILL. 

Technicolor Corp. Names 

1325 S. Wabash Ave. 

E. Del Smith to Post 

ter. 

INDIANAPOLIS 4, IND. 

WASHINGTON—E. Del Smith has been Leroy Griffith Puts Stop 

408 N. Illinois Street 

named manager of the Technicolor Corp.'s 

government-industry operations, with To Miami Dixie Losses 

KANSAS CITY 8, MO. 

From Southeast Edition 

headquarters here, announces Edward E. 

MIAMI—The Dixie Theatre, in downtown 

Miami, center of a nudie film con- 

223 W. 18th Street 

Ettinger, executive vice-president of the 

company. 

ST. LOUIS 3. MO. 

troversy, went broke last week, after losing 

Smith has been in Washington ten years. 

$1,200 weekly with famUy-type films. Nude 

3222 Olive Street 

He was director of government operations 

entrepreneur Leroy Griffith, owner, said 

and manager of the Washington office of 

he closed for "alterations of my bank account." 

Leach Coi-p. Prior to joining Technicolor, 

IMational 

THEATRE SUPPLY COMPANY he was a general partner. National Services 

He also was quoted in newspaper articles 

Associates, sales and technical representatives. 

as saying, "I was losing $1,200 a week 

since dropping the nudies for straight 

films. The last film was 'The Cardinal.' 

Cobb to Make 'Flint' 

It brought in $30 a day. With nudies our 

From Eoitorn Edition 

take was $700 to $800 a day." 

HOLL"rwOOD—Lee J. Cobb has been Griffith has said he hopes to reopen 

granted permission by Universal-TV to play the Dixie. 222 Northeast First Ave., if he 

his first feature starring role since the start can negotiate a new lease, sign up a Latin 

THEWfTRE EQUIPMENT 

of the "Virginian" series. He goes into 20th- revue and obtain Spanish movies. 

442 N. ILLINOIS ST., INDIANAPOLIS, IND. Fox's "Our Man Flint" later this month for Another Griffith stage presentation— a 

"Everything for the Theatre" 

a top spot with James Coburn in the Saul revue at the Paris Follies on Miami Beach 

David production. 

—was reported in the press to have died. 


^THE DIRTY GIRLS^ 

ARE CLEANING UP!!! 

FOX DETROIT THEATRE 

All records broken first week 

$28 • lit 

PILGRIM THEATRE, BOSTON 

Highest opening day gross 

in theatre's history 

$34,000 

in three weeks 

First time in theatre's history film holding fourth weel( 

CONTACT: AUDUBON FILMS 

871 Seventh Avenue 

New York 19, N. Y. 

JUdson 6-4913 

BOXOFFICE :: March 29, 1965 C-5

. . George 

. . 

. , . Bob 

CHICAGO 

Tâle Robertson, president of United Screen 

Ai-ts, was in town in behalf of his company's 

first production, "The Man Fi-om 

Button Willow," a full length animated 

cartoon in color. It will premiere at 60 

Chicagoland theatres at matinees Saturday 

and Sunday . Stevens, producer-director 

of "The Greatest Story Ever 

Told," was here for a couple of days as 

part of a cross-country torn- of cities showing 

the picture. 

"John Goldfarb, Please Come Home" is 

due to open at the Woods Theatre on 

March 31 . . Muriel Kahner of National 

. 

Screen Sei-vlce is back as chipper as ever 

following a bad spill while on the job . 

Chicago's WOMPIs made a donation to the 

Lions Club to sponsor a blind child for a 

week at summer camp. 

Members of the Women's Variety Club, 

headed by Virginia Grand as president, 

on March 27 staged a bii-thday and anniversary 

party for several of the members 

of WVC and Tent 26. Mary Jones, 

Irene Keim, Estelle Raff, Ellen Semedalas 

WAHOO is 

fhe 


to increase business on your 

"off-nights". 


details. 

Be sure to give seating 


HOLLYWOOD AMUSEMENT 

CO. 

3750 Ookton St. • Sko' ie Illinois 

Why Give The 

Biggest Share 

Off Your Profits i 

To Someone Else 

showmanship, 

and Speedy 

Service, 

Keep/I/^ the 



Merchant 

U»e Filmack's 

Trailers 

Special 

Write for Details And free New 

Trailers. Background And Illustration 

Catalog ... To Help You Sell 

immmmwiMMwmnm 

and John Semedalas had March birthdays. 

Saluted for March anniversaries were Joan 

and Henri Bordeaux; Gertrude and Melville 

Kahn: June and Alvin Rosen: Pearl 

and Richard Sachsel; Susan and Herb 

Kraus. Penny Mandusich was chairman 

for 

the events. 

John D. Davis has joined The Nestle 

Co. 

as associate advertising manager. He will 

be responsible for the advertising of various 

brands within Nestle's chocolate marketing 

division. The company is constructing 

a chocolate and cocoa plant at Burlington, 

Wis., with completion date set for 

1966. It will occupy some 250,000 square 

feet and will be one of the largest of such 

facilities in the midwest. Among unique 

features will be pneumatically operated 

tube conveyors for ingredients, permitting 

production without contact with human 

hands. 

Balaban & Katz signed up for one of 

their theatres, the Maryland on the south 

side, to can-y the closed-circuit telecast 

of the Madison Square Garden twin-title 

bout March 30. This involves light heavyweight 

Willie Pastrano-Jose Torres and 

welterweight Emile Griffith-Jose Stable 

bouts. Tickets will be scaled at $4. 

Norman Hirsch received the Crush Man 

of the Year title at the annual sales meeting 

of Crush International. This marked 

the second consecutive year that he has 

won this honor. Roger Burns. Crush International 

teiTitorial manager for Wisconsin 

and northern Illinois, received an 

award plaque and an all-expenses-paid 

trip to California as part of the Parade 

of Stars for 1964 promotion. 

Top Allied Artists executives, including 

Jack Goldstein, in charge of advertising 

and publicity, met here to talk about 

"Blood and Black Lace," which opens 

simultaneously in 55 neighborhood theatres 

April 2 Bill Madden, midwest 

. . . 

division manager for MGM, was honored 

by the local staff on his birthday. Clarence 

Keim, branch manager, and Madden also 

used the cake to further launch the company's 

40th anniversary drive. 

Burial services were held in suburban 

Willow Springs for Burt G. Montgomery, 

who was a member of Local 110 .. . Robert 

Mitchum is expected here around April 

20 to talk about his new release, "Mr, 

Moses." 

Several Columbia Pictures officials came 

to town when "Cat Ballou" was sneakpreviewed 

at the Chicago Theatre. Audience 

opinion cards provided such favorable 

comments that they were glad they came 

Lewandowski is putting the finishins 

touches on his latest vignette on life 

In Poland. "Warsaw Revisited." which he 

directed and produced during his visit 

there in November of 1964. This is the 

second in a series, "A Walk Through the 

Curtain." 

Burt Kennedy and Mrs. Kennedy made a 

stopover visit before returning to Los Angeles. 

He had toured the Michigan territory 

on behalf of his comedy western, 

MGM's "The Rounders." 

Filmack's 1965 exploitation trailer catalog 

designed for drive-ins is on its way, in 

plenty of time for all to capitalize on the 

hundreds of money-making and audience 

appeal ideas featured in the publication. 

As an example, "A birthday celebration 

means extra business and extra profit." 

Charmian Carr, here for "The Sound of 

Music" exploitation, went straight to 

Minneapolis from Chicago, for the film's 

opening there at the Mann Theatre. Sol 

Gordon, Pox publicist in the midwest area, 

was in Minneapolis for campaign activity. 

Maton Films and L&M Theatres, who 

share headquarters here, are starting to 

pack for a move to new offices on the 19th 

floor at 120 South LaSalle St. They hope 

to be settled by May 1 ... A move to 

new quarters around May 1 also will be 

made by the National Ass'n of Concessionnaires. 

Due to increased activity and 

its expanded membership program. NAC 

will take larger space in the same building, 

at 201 North Wells St.. on the 15th 

directors will inspect 

floor. Officers and 

the new space while attending the NAC 

midyear board meeting to be held here 

May 27. 

Max E. Mazur, a veteran of 40 years in 

all phases of the movie business, announced 

the opening of offices at 220 

South State St. The firm, known as Max 

E. Mazur & Associates, offers special contracting 

and advertising promotion for 

movies and drive-ins. 

New Cheswick. Pa., Tax 

Halts Mulones' Project 

From Eastern Edition 

CHESWICK, PA.—Construction work on 

the Cheswick No. 2 Theatre, which was to 

adjoin the original Cheswick Theatre, 

came to a sudden stop when a school jointure 

district proposed a 10 per cent amusement 

admission tax on the enterprise which 

Joe and Molly Mulone have built over 17 

years. School officials held an open hearing 

on the proposal and a number of Cheswick's 

leading citizens appeared voluntarily 

to urge that this discriminatory levy should 

not be imposed and citizens generally took 

up the cause of saving their local theatre. 

The Cheswick Theatre was constructed 

by Joe Mulone on weekends over a period 

of several years, doing all of the work 

himself, except for assistance from friends 

on installation of the roof. He and his wife 

Molly planned the second unit, which was 

to have a common lobby with the Cheswick 

and construction was started a month 

or more ago. 

More than 250 theatres have been forced 

out of business in the past decade in western 

Pennsylvania, and scores upon scores 

of these were ruined by local amusement 

taxes. The trend in the past five years or 

so has been away from admission taxes 

because of diminishing returns to the political 

subdivision as theatres grossed less 

and less and closed. 

Schine Names Donald Evans 

Eas Edit 

GLOVERSVILLE, N.Y.—Donald Evans, 

connected with the Cornell Theatres in 

Ithaca seven years, has been appointed by 

the Schine circuit as assistant manager of 

the State in Cortland. He'll work under 

Bob Anthony, manager, who also is group 

manager for Hamilton, Oneonta and 

Norwich. 

BOXOFFICE :: March 29, 

Ifl

Brotman, Sherman Share Confidence 

Industry Is Due for Rapid Growth 

By FRANCES CLOW 

CHICAGO—When Oscar Biotman was 

asked at the time he opened the Oasis 

Dri\e-In how he happened to get into the 

movie business, he snapped, "I was an 

usher in a movie house before I could 

talk!" 

Since his usher days in a north side 

theatre owned by his family. Brotman has 

become a noted lawyer and a noted talker. 

In fact, his talks have not been confined 

to the courts: he has been traveling the 

country talking theatres, wherever theatre 

people get together to talk "shop." 

Brotman's scope of activity in the movie 

industry has broadened comiderably in the 

past few years. It's a business he loves 

and he is strong in predicting that the 

movie business is going to get bigger "because 

people are becoming more and more 

disenchanted with TV." 

Sharing his enthusiasm in the movie 

house future is Leonard Sherman, prominent 

Chicagoland realtor. 

BVILT THE HILLSroE 

After the Oasis was launched and continued 

to prosper. Brotman & Sherman 

Enterprises branched out by building the 

Hillside, a modern hardtop in the busy 

Hillside Shopping Center; also the Loop 

in the Loop on State street, and the Carnegie 

on the near north side, both firstrun 

theatres, known during the past two 

years as showcases for outstanding Hollywood 

and international films like "Marriage 

Italian Style" and "Zorba the 

Greek," having its midwest premiere at 

the Loop. 

All tlieatres have thrived under the 

Brotman-Sherman touch as the partners 

place emphasis on product, maintenance 

and modernizing. 

In a joint statement announcing their 

acquisition of seven Stanley Warner theatres 

last week, Sherman and Brotman 

were in definite accord about an optimistic 

outlook for movie houses. In expressing 

opinions as to what the public wants, they 

said, "Several pictui-es, such as, for example. 

-Goldfinger.' 'Mary Poppins,' and 

'My Fair Lady,' have cracked boxoffice 

records far beyond expectations! The public 

is selective! People will go to the 

mo\-les if you give them what they want! 

They will go to the movies more than 

once a week. too. if the same picture isn't 

playing all over town and outlying areas 

at the same time!" 

have been maintained in excellent condition 

under the Stanley Warner ownership. 

However, these seven theatres will now 

operate under the corporate title of South 

Shore Amusements, and will be surveyed 

for "what needs to be done." 

Five of the newly acquired theatres 

have fee titles: the Metropolitan and 

Parthenon are leased. 

The transaction is called "exceptional" 

in both local and national motion picture 

theatre history, in that it is one of the 

singular instances where a nationwide 

circuit will sell one of its most important 

block of holdings to an independent operator. 

Recently the Brotman-Sherman duo 

took over the Tivoli in Downers Grove. 

A few days ago they acquired ownership 

of the Alcyon in Highland Park, also for 

operation April 1. 

An important comment made by Brotman 

and Sherman was this: "Our new 

position will improve our film buying considerably 

and present the opportunity for 

increased first-run showcase possibilities, 

one of our pet projects!" 

They said they are on the alert for 

other properties and have several projects 

and theatre ideas on the drawing 

board. All properties, regardless of location 

or type of house, will be operated 

with definite regard for the patron, 

whether it be seats, equipment, parking facilities, 

concession facilities, with distinct 

emphasis on "a picture that the public 

wants!" 

The executive staff for all 13 theatres 

include Alvin Raymer, general manager 

and film buyer, and Ii-ving Tombach, advertising 

and publicity director. 

While the newly acquired properties will 

be remodeled and refurnished to meet the 

status of a top-notch theatre, managers 

in each situation will remain in their respective 

niches as "manager." Herb 

Wheeler, who has been the Stanley Warner 

circuit head in Chicago for several 

years, will serve as district manager. 

The organization's executive offices 

cover a large area of floor space at 327 

South LaSalle St. 

Drive-In Rezoning Bid 

Refused by Dayton Body 

From Mideast Edition 

DAYTON — The Montgomery County 

Planning Commission has tm-ned down a 

rezoning application for a drive-in, saying 

that the 31 -acre site on Wolf Road 

was not favorable. Wampler Fi-uits Farms, 

Inc.. had sought the change. 

The plan commission said the road already 

is overbm-dened with traffic, and 

residential development in the area would 

TAKLNG OVER SEVEN THEATRES 

Proving that they do believe movie theatres 

are "here to stay" and going ahead 

and not backward, these enterprising, independent 

theatre owners on April 1 will 

take ownership of seven Stanley Warner 

suffer from the operation of a drive-in. 

properties, six on Chicago's south side, plu.s 

Avalon. at 79th Island, 

has seating capacity of 2.377; the Capitol. 

the 2,113-seat Parthenon in Hammond, 

Ind. Those Chicago theatres are the 

and Stony which 

Harrison Releases 'The Bus' 

East< Edit 

NEW YORK—"The Bus." a documentary 

short about the March On Washington 

79th and Halsted, 2,454 seats; the 2.- 

043-seat Highland, 79th and Ashland; the produced, photographed and financed by 

1,916-seat Metropolitan, 47th and South Haskell Wexler, Hollywood cameraman, will 

Parkway; the Oakland, 1.285 seats, 39th have its American premiere at the Ti-ansand 

Drexel. and the Rhodes, a 1,447-seat 

theatre, 79th and Rhodes. All these houses 

Lux Theatre on Broadway April 6. 

Harrison is distributing "The Bus." 

Edward 

ALL OF THESE 

PRACTICAL 

SERVICE 

DEPARTMENTS 

APPEAR REGULARLY 

in 

ADUNES AND EXPLOITIPS 

BOXOFHCE BAROMETER 

(First Run Reports) 

EXfflBITOR HAS HIS SAY 

ABOUT PICTURES 

FEATURE BOOKING CHART 

FEATURE REVIEW DIGEST 

& ALPHABETICAL INDEX 

REVIEWS OF FEATURES 

• 

SHORT SUBJECT CHART 

• 

SHOWMANDISING IDEAS 

In All Ways the Best 

SERVICE 

THAT SERVES! 

BOXOFFICE March 29, 1965 C-7

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When you bring the 

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Don't pass this investment opportunity by. Call your 

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ISe U. S. Government does not pay for this advertisement. The Treasury Department thanks, for their patriotism. The Advertising Council and this magazine. 

BOXOFFICE 

March 29. 1965

MPEOF Opens 3-Day 

Convention April 25 

LARGO. FLA—Heniy B. Glover, independent 

owner of the Liirso Theatre and 

president of the Motion Picture Exhibitor.s 

of Florida, announced that the MPEOF 

annual convention will be held April 25- 

27 at Port Paradise on Ciystal river. 

The 1964 MPEOF convention was held 

at Port Paradise and atti-acted a large 

number of New York film distributors as 

well as industryites from all parts of the 

southwest to make it the largest convention 

in MPEOF history. 

In addition to business sessions and theatrical 

seminars. Glover said the gathering 

will feature golfing and fishing tournaments 

with many valuable prizes for the 

winners in all categories. 

Other MPEOF officers participating in 

planning the convention are Robert Heekin 

and Horace Denning, both of this city: 

Carl Floyd. Haines City; Mark DuPree. 

Silver Springs: Harvey Fleischman, Miami: 

Pete Sones. Tampa, and Ignacio Carbonnell. 

Key West. 

Fred Kent. LoMar Sana 

Honored by Educators 

JACKSONVILLE — Two of the bestknown 

leaders of motion picture exhibitors 

in Florida have received recognition for 

their leadership in the field of education. 

Fi-ed Kent, head of Kent Theatres and 

chairman of the state junior college board, 

was nominated by the Duval County school 

board to serve as chainnan of a committee 

charged with planning a new public-supported 

jmiior college for this area. 

The second honored exhibitor is E. La- 

Mar Sarra. vice-president and general 

comisel of Florida State Theatres, who is 

chairman of the state's continuing education 

council. He was one of two Floridians 

receiving distinguished service 

awards fi-om the Florida Education Ass'n as 

10.000 public school teachers gathered here 

March 18-20 at the Coliseimi for the annual 

FEA convention. Sarra also shared 

the speaker's platform at a FEA session 

with Dr. John Ciardi. poetry editor of the 

Satui'day Review. 

Weis Theatres to Build 

900-Seater in Statesboro 

SAVANNAH. GA.—Albert Weis. general 

manager of Weis Theatres, has announced 

plans to build a new 900-seater in Statesboro. 

about 50 miles west of this city, adjacent 

to the Georgia Southern College 

campus, where $15 million is being spent 

in an expansion program. The college, according 

to reports, will have an eventual 

em-ollment of 7,500 students. The new theatre 

will be named the Weis Statesboro. 

The young executive, who now operates a 

chain of nine theatres, said the Statesboro 

would be a condensed version of a new 

theatre he will build in Savannah. 

Work is progressing on refurbishing 

plans at the Montgomery Drive-In and 

Savannah Theatre, both Weis operations 

in Savannah. Weis has opened a new drivein 

at Macon and at the same time remodeled 

his Bibb Theatre. His operations 

in Savannah include the Savannah and 

MontgomeiT Drive-In, Weis, Star and 

Eastside. 

NEW LOEWS IN ST. I'ETERSBUKG—Architect's contrption of the 1.200- 

seat luxury theatre which is being built on Five Avenue North, just east of 34th 

street, in the Central Shoppin? Center area. The theatre will be equipped uith 

70nini projection facilities and provide an acre of free parking for patrons. The 

theatre, being: constructed by Bernard Greenbaum & Associates, has been designed 

by Robert Greenbaum, architect. 

Carolina DST Bills 

Major Concern 

Facing 3 -Day TONSC Convention 

CHARLESTON, S. C. — DayUght savings 

time proposals and other legislative 

measm-es affecting 

the motion pictui-e 

industry will occupy 

major program time 

at the Theatre Owners 

of North and 

South Carolina convention 

at Hotel Fort 

Sumter April 4-6. 

Two daylight savings 

bills are in the 

works in the Carolinas. 

but action on 

Sumner Redstone 

the one pending in 

South Carolina will 

be held up until the outcome is determined 

in North Carolina. Exhibitors are ready 

to fight the proposed laws in both states. 

Next in importance are obscenity fibn 

bills, which are up before both Carolina 

legislatm-es. 

Principal speaker at the Monday (5> 

morning meeting will be Sumner Redstone, 

president of Theatre Owners of 

America. Legislative problems will be the 

center of interest at this meeting. A garden 

tour has been scheduled for the afternoon 

and in the evening the Coca-Cola Co. will 

be host for a cruise. 

On the Tuesday i6) program is a tour 

of Charleston theatres and the Navy base. 

Among the theatres to be visited is the 

North 52 Drive-In, operated by Consolidated 

Theatres and considered one of the 

finest in the area. Lunch will be served at 

the snack bar. with the afternoon open 

for golf. A reception, hosted by Carolina 

Delivery Service and Observer Transport 

Co., will precede the president's banquet 

and dance in the evening. 

Mr. and Mrs. J. C. Long, owners of the 

Pastime Amusement Co., will entertain 

the ladies at a brmich at Plantation 

House and a torn- of historic homes on 

Tuesday. Luncheon will be served at Harold's 

Cabin. 

There will be a reception and buffet at 

the hotel on Sunday i4>. with the Pastime 

Amusement Co. serving as host, although 

the first business session is not scheduled 

until Monday. 

'Goldinger' Passes 

'GWTW in Atlanta 

ATLANTA—United Artists' "Goldfinger," 

in its 12th week, set an alltime money high 

for any pictme that has ever played Atlanta 

at nom-oadshow prices. 

This is more remarkable when it is considered 

that the United Artists release, 

starring the redoubtable Sean Connery as 

James Bond, set this mark in Georgia Theatre 

Co.'s 675-seat Lenox Square Theatre. 

The picture still is drawing well; the 

management estimated it will go four more 

weeks at a substantial gross before bowing 

out in favor of UA's "How to Murder 

Youi- Wife," the new Jack Lemmon starrer. 

Significant is the fact that at the time 

"Goldfinger" set its new gross record it 

already had passed Atlanta's "home town" 

picture, "Gone With the Wind," by $30,000. 

A showmanship manual is being distributed 

to exhibitors across the country by 

Embassy Pictuies for their upcoming film, 

"Kimberley Jim." 

BALLANTYNE IN-CAR SPEAKERS 

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P.O. Box M6 Atbony, Gaorgio 

PhoM: HEmlock 2-284« 

BOXOFFICE March 29, 1965 SE-1 

}

ATLANTA 

Tack Benny will appear with the Atlanta 

* 

Symphony Orchestra as guest artist in 

a special benefit perfoiTnance at the 4,000- 

seat Fox Theatre April 1. Ticket prices for 

benefit, proceeds to go to the symphony 

maintenance fmid and building fund of 

the Atlanta Arts Alliance, will be $12.50, 

$10 and $7.50 for orchestra, same for first 

dress circle, $5 for second dress circle and 

$2.50 for balcony—roughly the tariff that 

applies when Metropolitan Opera plays the 

Fox. Thanks to Bemiy's generosity ihe has 

helped 29 orchestras raise $3,753,316) and 

Wilby-Kincey, operators of Fox, two beneficiaries 

will get all the proceeds. 

Leonard Allen, freelance exploiteer, has 

been traveling with Anthony Perkins, star 

of Ely Landau Go's release, "The Fool 

Killer," promoting the production in Jacksonville, 

Charlotte, Dallas, and New Orleans 

after leaving Atlanta. Advertising 

seminars were held in connection with the 

ADied Artists release in all of these places, 

plus Memphis. 

WAHOO U the 

boxofTice attraction 

to Increase business on your 

'off-nights". Write today for complete 

details. 

ing or car capacity, 

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3756 Ookten St. » SkoUe, llllnoti 

RCA and Brenkert 

Parts Available Thru Us 

THE QUEEN FEATURE SERVICE, INC. 

19UV, 

A luncheon has been set up for him to 

meet the press and other news media representatives 

at the Atlanta Americana Motor 

Hotel. 

Allan Nathan is due in Tuesday on an 

exploitation Jmiket in connection with a 

20-theatre multiple-i-un for the Dale Robertson 

presentation, "The Man From Button 

Willow," United Screen Arts n 

starting March 31. 

Mrs. Patrick Harper has been named 

group sales director for 20th Century- 

Fox's "The Sound of Music," which will 

open its roadshow engagement Wednesday 

at Martin's Cinerama Theatre . . . Mrs. 

Miriam Satterwhite is doing a similar job 

for George Stevens' "The Greatest Story 

Ever Told," set to begin a hard-ticket run 

Wednesday, April 14, at the Martin's 

Georgia Theatre, nearing completion on 

North Druids Hills road. 

Ralph Buring. 20th Centui-y-Fox public 

relations chief in the Southwest, planed 

in jubilantly after getting "Sound of 

Music" off the premiere pad in Miami's 

700-seat Colony Theatre. He has set up 

"SOM" for subsequent openings in Tampa, 

Jacksonville and Charlotte, for April 7 

and Orlando April 14. Adding to Buring's 

jubilation was the welcome news that the 

New York Supreme Court had given a 

green light to his company's "John Goldfarb. 

Please Come Home," and it has been 

booked to play Atlanta's Loew's Grand 

Featurette on Georgia 

Stars Susan Haywarci 

ATLANTA — Gov. Carl Sanders and 

members of the General Assembly got up 

early Wednesday tl0» to attend a special 

:30 a.m. screening at Martin's Rialto 

Theatre of an Associated Open Roads Productions' 

featurette, entitled "Susan Hayward 

Invites You to Georgia." 

Miss Hayward, who now makes her 

home in nearby CarroUton, where she is 

better known as Mrs. Eaton Chalkley, appears 

in the 40-minute color picture and 

narrates the major portion of it. 

A native Georgian, songwriter Johnny 

Mercer, narrates the part dealing with his 

home town. Savannah, as he conducts a 

torn- of the historic old port city. 

Governor Sanders appears in a finale 

shot atop Stone Mountain, in which apparently 

the whole state stretches out in 

front of him, as he extends an invitation 

to one and all to come and visit Georgia. 

The pictm-e is expertly produced and 

Georgia, a real photogenic state, turns 

out to be the star of the production. The 

production cost $148,000, with private subscriptions 

amounting to $63,500. the state 

of Georgia putting up $51,500 and royalties 

(first $33,000 to producer) amounting to 

$33,000. 

Tommy Reynolds, head of Open Roads 

Productions, directed and produced the 

featm-ette using professional crew from 

Hollywood. Two years in the making, film is 

scheduled for international theatre distribution 

and television. 

Orange Theatre Manager 

Working With Parents 

From Southwest Edition 

ORANGE, TEX.—John Gillham, manager 

of the Orange Theatre operated by 

the Jefferson Amusement Co., said that the 

fii-m is willing to cooperate with the group 

of Orange parents who have launched a 

campaign against obscenity in movies. Gillham 

said already that advertisements have 

been "toned down" and that previews of 

"adults-only" movies will not be shown 

dming family movies. He said the company 

is also attempting to classify the 

movies into specific audiences such as 

adults, mature young people and children. 

Gillham met with a special three woman 

committee consisting of Mrs. S. J. LeBouef 

and Mrs. G. T. Holmes, both of Orange, 

and Mrs. John Greco of Bridge City, who 

Qiscussed their objections, 

Gillham told the group that "we are no 

fly-by-night, here today, gone tomorrow 

carnival show. The Jefferson Amusement 

Co. has been in the movie business in the 

area for the past 30 years. We operate like 

a business and have to show what is produced. 

Movie distributors are making films 

that the public is buying. 

"It all gets back to the dollar sign. ^ 

can't show enough family pictm-es and 

make enough money off of them to keep 

om- doors open." 

Gillham was asked by the women 

whether family type movies could be shown 

on the weekends and the more risque movies, 

if they must be shown, be shown only 

Qm-ing the middle of the week. The group 

were told that when the company gets a 

movie, it also is told how much Class A 

time cweekend showings) it is to have. A 

synopsis will be fui'irished by Gillham to 

the group of each movie which is expected 

to play at the Orange Theatre at least two 

weeks in advance of the showing date. 

The local group has protested the fact 

that many youths under 18 are pei-mitted 

to attend theatre showings which are 

classified as adult only. Gillham told the 

group that it is impossible to check the age 

of all youths, and, he added, there is no 

state law which demands this action. 

The Orange city council, through the 

police department and other officials, reported 

it will cooperate with the district 

and county officials in curbing, by prosecution 

or any legal means, the influx of 

obscene movies in the area. 

Michael Gorcion to Start 

'Don Juan' in October 

HOLLYWOOD—Michael Gordon, whose 

"Cyrano de Bergerac" won an Academy 

Award for Jose Ferrer, is preparing another 

property by "Cyrano" author Edmond 

Rostand, "The Last Night of Don 

Juan," to star George Peppard. Gordon 

will produce and direct. The film is scheduled 

for an October start. Peppard is currently 

in Africa. 

Georgia—Rhodes Sound & Projection Service, Savannah—ADams 

3-8788 

North Carolina—Standard Theatre Supply, 215 E. Washington St., 

\S — *^ BOONTON. N. Greensboro, N.C.—BRoadway 2-6165 

J.I 

Standard Theotre Supply, 1624 W. Independence 

Blvd., Charlotte, N.C.— FRonklin 5-6008 

March 29, 1965


U.S. FILMS. INC 

Albert E. Rook, Southeast Representative 

1682 Arden Way Jocksonville Beach, 

Phone: (305) 249-4572

. 

Demands for Aluminum Screen Facing 

Keeping Jesse Avery Busy in South 

SULPHUR, LA.—Since Jesse L. Avery 

installed an aluminum facing at Marvin 

White's Midway Drive-In screen near Lake 

Charles seven years ago, the local contractor's 

business life has taken a surprising 

turn. 

As more and more exhibitors visited the 

Midway and learned at first hand how 

unblemished the aluminum screen remained 

after years of exposure to salt 

air and the output of ten nearby chemical 

and oil refineries. Avery and his crew 

have been kept busy making additional 

Have fun at the 

screen installations in Louisiana, Alabama 

and Mississippi. 

This was a surprising, but most welcome, 

development for the Sulphm- contractor. 

He originally had entered business ten 

years ago to contract for installation of 

aluminum on crew boats used in the Gulf 

of Mexico to tend oil-drilling rigs. As a 

sideline, at that time, Avery contracted for 

installing aluminum products on houses. 

Then came the job to repair the original 

screen at the Midway Drive-In, and since 

then drive-in screen facing installations 

46th Annual Convention 

\ 

of 

the 

have occupied most of Avery's time. 

For Gulf States Theatres, Avery and 

his crews have faced screens at McComb, 

Miss.; the Bama Theatre in Mobile, Ala.; 

Beach, Biloxi, Miss., and the Don, Gulfport, 

Miss. This year, Avery is expanding 

his operations into Texas and Oklahoma 

as demands for his services rapidly 

expand. An attractive feature of an Avery 

installation is that it be made without 

interfering with a drive-in's nightly schedule. 

Still another asset is that the facing 

installation can be made on any type of 

original facing. 

Avery has a sideline which would be a 

major occupation for most persons—raising 

Brahma and crossbred cattle on 1.200 

acres of lea.sed pasture land. 

"When we are not on the road repaii'- 

ing and refacing screens," said the contractor, 

"this is our big project, which 

proves to be most interesting and also relaxing. 

I have a wife and three big boys 

who are my partners and they love to 

travel with me, when possible, on drive-in 

installations. My oldest son is 15 and the 

youngest is 11; all three now are old 

enough so they can be a lot of help with 

the cattle, and naturally each has his 

own horse." 

While exhibitors who are just getting 

acquainted with Avery's aluminum fa&- 

ing are astonished at its long-lasting protection 

and the brightness of the pictm-e 

it provides after years of service, Avery 

himself is not surprised. 

"This facing was laboratory-tested before 

I installed it on the first drive-in," 

he observed. "The test indicated that this 

facing should last at least 20 years under 

some of the worst conditions possible. I 

believe that at the Midway Drive-In, the 

first instance of its use on an outdoor 

theatre screen, it has proven itself in the 

last seven years." 

Time Life Broadcast Sets 

Closed TV of 500-Miler 

SE-4 

of 

April 10&l1\, at 

VELDA ROSE TOWERS 

Hot Springs, Arkansas 

• SHORT, SNAPPY BUSINESS SESSIONS 

• AN EVENING AT THE VAPORS 

• CHARLES W. JARVIS, D.D.S. 

HUMORIST- RACONTEUR 

HOLLYWOOD — Time-Life 

.^ciacast. 

Inc., whose facilities proved highly successful 

in last year's closed-circuit telecast 

of the Indianapolis 500-mile race, 

will again provide the manpower, cameras 

and engineering equipment for this year's 

May 31 event. 

Jay Michaels, MCA-TV sports supervisor, 

said more arenas and theatres already 

are signed for this year's event than 

the entire outlet for the race last year. 

The Memorial Day telecast will include the 

time trials, which begin May 1 

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BOXOFFICE

. . Here 

. . The 

. . 

born under each sign of the zodiac . 

WOMPI members, who are foster parents 

of Sun Ok, a Korean girl 

in Seoul, received 

a touching tribute from the child's mother, 

who wrote: "by your taking care of us, all 

of our family are well." WOMPIs send 

money, foodstuffs and clothing to Sun Ok 

each month . . . Another in the long series 

of WOMPI rummai,"e sales is scheduled for 

the Brentwood Housing Project April 3 . . . 

The annual election of WOMPI officers 

is set for a closed meeting April 27. 

Floyd Theatres" Volusia Drive-In at Daytona 

Beach will soon be bulldozed out of 

existence to become part of a new subiu'- 

ban shopping center . . . The new St. John 

Drive-In at Titusville. owned by Clyde Hall 

and booked by Earl Tiubyfill of this city. 

is scheduled to have its grand opening on 

April 15 . . . Kent Theatres' new Pines 

Theatre at Cocoa had its grand opening 

March 17 with a run of "Those Galloways" 

. . . Harold Turbyfill. assistant to Preston 

Henn. Pompano theatre owner, visited 

friends on Filmrow. where he was a booker 

for many years . on booking assignments 

were Roy Bang. Star. Winter Park: 

William Lee, Cinema. New Port Richey. and 

Eddie Waller, Oceanway Drive-In, Duval 

County. 

Sheldon Mandell, co-owner of the suburban 

Five Points, will continue his long 

run of "Marriage Italian Style" until he 

opens with a roadshowing of "The Sound 

of Music" April 7 . . . PST's downtown Center 

went into a seventh successful week 

with "Mary Poppins" . . . Two other FST 

houses, both downtown, opened with new 

first runners. "Quick! Before It Melts" at 

the Florida and "Fen-y Ci-oss the Mersey" 

at the Imperial. 

Loc^l WOMPIs had a welcome ceremony 

for new members Florence Bolton of Stein 

Theatres. Sandra Hughes of Columbia and 

Jean Sims of Dominant Pictui'es. 

MIAMI 

n community testimonial for Jack Bell, 

former chief barker of Tent 33, humanitarian 

and journalist, will be held 

April 13 as a benefit for Variety Childrens 

Hospital. Ed Sullivan is honorai-y chairman 

of the tribute committee . Plantation. 

Fla.. Theatre was fii-st in the state 

to run "Peny Cross the Mersey." 

Frances Wolfson, wife of the head of 

Wometco Enterprises, opened her two-week 

art show today i29i at Jordan Marsh. She 

started painting three years ago. She has 

sold many of her paintings, and established 

a high school art scholarship program with 

the profits . . . Harry Botwick. Florida State 

Theatres official, is again campaign chairman 

for the United Cerebral Palsy Ass'n. 

The Mayfair on April 14 will open "Nothing 

But a Man." Alpha Omega Auxiliary, 

national dental group, will sponsor the 

opening night as a benefit for Variety 

Children's Hospital dental clinic . . Leroy C. 

. 

Griffith, operator of three bui'lesque houses, 

is under fire from the Florida Revenue 

Commission for failure to pay sales tax. 

The commission reportedly is attempting to 

close his theatres or have him post $1,000 

bond for each to assui-e tax payments. 

Judge Grady Crawford already has ordered 

Griffith to close the Dixie for failure 

to pay $524 tax for November and December. 

Montgomery Charles Theatre Becomes 

First-Run Unit After Renovation 

MONTGOMERY. ALA.—The downtown 

Charles Theatre has been completely refurbished 

and reopened by Alabama Theatres 

as another vote of confidence in both 

the future of motion pictures and in the 

Montgomery business ai-ea. 

The company also operates the Paramount, 

at Montgomery and Moulton 

streets, and the Fail-view Drive-In on 

Fairview avenue. 

George Deavors. city manager for the 

circuit, told the Montgomery Advertiser: 

"I believe this will start a trend toward 

a general remodeling in that section 

of Commerce street. A first-run theatre 

down there is going to generate a lot of 

traffic and the whole ai'ea is going to 

benefit. 

"The new policy is a complete reversal 

of the old one." Deavors said. "Before, we 

had a policy of second-i-un pictures and 

double features, with an occasional firstrun 

show at tlie Charles. Now we will 

have fii-st-run films with an occasional 

second run and double feature." 

REFLECTS CIRCUIT'S OPTIMISM 

The change. Deavors said, reflects the 

confidence of Alabama Theatres, Inc., that 

there is a market in Montgomery for more 

first-run movie entertainment and that 

downtown is the location for it. 

"We are not alone in sizing things up 

this way." Deavors stated. "The movie industry 

foresees an upturn and increasing 

patronage of the movie theatre. That is 

one reason why we are able to make these 

plans: the motion picture producers are 

going to turn out more quality pictures 

during 1965 than they have been doing." 

Deavors pointed out that movie theatre 

attendance had dropped in recent years 

and production had fallen off. But that 

trend is reversing and movies are making 

a comeback. "There is a definite upbeat." 

As another evidence of a go-getting 

business policy for the Charles. Deavors 

announced that—although quality films 

will be shown in a house on which thousands 

of dollars have been spent in 

modernizing and decorating—the admission 

prices will come down instead of going 

up. Children's prices will be lower at 

all hours: adult prices wiU be lower during 

matinee perfonnances. 

6-WEEK RENOVATION 

The physical plant of the theatre was 

improved over a period of six weeks by 

Wil-Kin, Inc. of Atlanta, a finn specializing 

in theatre work. 

Deavors' list of improvements included 

virtually everything in the building. He 

especially emphasized better quality seatiiig 

with upholstei-y of real fabric, and 

spaced further between rows. There is 

more leg room. Patroiis can enter or 

leave without causing everyone else in the 

row to get up. The seats now are 43 inches 

row-to-row as compai-ed to 34 inches 

previously. 

There is new carpeting throughout, 

stage draperies have been added, the walls 

of the auditorium painted two-tone green 

and the walls of the lobby draped. 

A new screen has been installed, restrooms 

restyled, and the automatic vending 

area moved forwaid in the foyer and 

recessed into the wall. The regular concession 

area, the "popcorn stand," remains 

in the same location but has also 

been redecorated. 

'In Harm's Way' to Open 

Cannes Film Fete May 12 

NEW YORK — Otto Premingers "In 

Harm's Way," which will have its American 

premiere at the DeMille Theatre April 

6 as a benefit for the Police Athletic 

League and its two new youth centers in 

Brooklyn, has been chosen as the premiere 

event of the 18th Cannes International 

Fi'm Festival May 12. according to 

Robert Favre-LeBret. secretary general of 

the event. Preminger's "Exodus" opened 

the Cannes Film Festival in 1960. "In 

Harm's Way." which is being distributed 

by Paramount, will be shown out of 

competition. 

"In Harm's Way" also will open April 7 

at the Coronet Theatre on New York's east 

side, and will begin its regular engagement 

the same day at the DeMille Theatre. The 

west coast premiere will be held at the 

Paramount Theatre, Hollywood. April 8, 

under the sponsorship of the Navy League 

of the United States, 11th Region, with all 

proceeds to be donated to the organization's 

youth program. 


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C H ARLO TT E 

O D. WiUiamson, branch manager of Columbia 

Pictures, was in Atlanta to attend 

a special screening of Columbia's 

"Cat Ballou," starring Jane Fonda . . . Max 

Holder jr., son of Max Holder, salesman 

for Columbia Pictui-es, retm-ned home after 

serving in the armed forces in Germany. 

He is now attending Charlotte College . 

Dessie Guyer. Columbia booker, entered 

Presbyterian Hospital March 21 for sm-- 

gery. She expects to be away from her 

desk a 

couple of weeks. 

Shirley Williamson, American International, 

with her mother from Winter Park, 

Pla., and her sister from Gastonia. spent 

the weekend in North Wilkesboro visiting 

Shirley's grandfather, who recently suffered 

a stroke March birthdays 

from American International is Drew 

. 

Cook, son of T. Mevin and Kathryn Cook, 

and Kathy Godwin . and Novella 

Craig. American International, celebrated 

their 28th wedding amiiversary March 14 

Beatty, American International, 

is planning a July 4 wedding . . . Congratulations 

to Bill Parker, husband of 

Myrtle Parker, Paramount, on his promotion 

to captain in the Charlotte fire department. 

WOMPI projects for March included 

rolling cancer bandages, working in the 

coffee shop at Presbyterian Hospital, par- 




with screens up to 120 feet. 

ticipation in the Sunshine for Shut-ins 

visitation progi-am and contributing good 

used and new items to the 'Western Carolina 

Center, Morganton. 

WOMPI Libby Hinson escaped unhurt 

from an automobile accident which occurred 

while she was on her way to Goldsboro 

to attend the funeral of her aunt. A 

tractor trailer tmck swerved into her just 

as she attempted to pass. Her new car 

turned completely over, landing topside up. 

and was a total loss. 

Levin Brothers Plan 

Two Twin Hardlops 

Frcm Mideast Edition 

DAYTON—First of two de luxe twin indoor 

theatres planned in the Dayton area 

will be built by the Levin Service Co., 

operators of several drive-ins on a sixacre 

site on Salem avenue. The 2,000-seater 

will be the first hardtop to be built in 

Dayton in 25 years, said Allen Levin, a 

principal in the firm, along with his 

brothers, Sam and Louis. 

A similar theatre is planned for Kettering, 

city adjacent to Dayton, when negotiations 

for a site are completed, the 

brothers said. Construction of the Dayton 

facility is to be completed in tiine to 

show fall releases. Construction is expected 

to start about April 15. 

The Dayton house, as yet unnamed, will 

cost $800,000. It will approximately have 

a 1,250-seat auditorium for long run roadshow 

attractions, and a 750-seat theatre 

for first-run movies, with more frequent 

rhowings. The twins will share a common 

lobby, featuring an art gallery, with all 

seating on one floor. 

Projection will be in 70mm, with stereophonic 

high fidelity speakers concealed 

in the walls. Designer and supervisor of 

the project will be Drew Eberson, noted 

theatre architect. 

The Levin brothers operate the Sherwood 

twins, Dixie, Salem and East driveins 

in Dayton and others in Springfield 

Cincinnati and Chicago. The Daytonbased 

firm also is in the production field, 

with its first release to be offered nationally 

by Paramount on May 14, titled 

"Girls on the Beach." 

Kitty Buhler to Write 

'Khedda' for McEldowney 


HOLLyWOOD—Ken McEldowney, who 

produced "The River" in India more than 

a decade ago, and who currently is in India 

for the Delhi Film Festival, has assigned 

Kitty Buhler, Hollywood screenwriter, to 

prepare the story and screenplay for his 

forthcoming motion picture, "Khedda." The 

picture is planned for a late 1965 start, and 

will be filmed entirely in India. Collaborating 

with Miss Buhler on the screenplay, will 

be India's leading author R. K. Narayan, 

whose novel "The Guide" was a best seller 

and is a cm-rent Indian motion picture release. 

?^^ 

Raleigh Village Host 

To Slate Ofiicials 

RALEIGH. N C —North Carolina Gov- 

Dan K Moore were among 

ernor and Mis 

the guest.s ot th;' Villauc Theatre for a 

Attending the Raleigh's Village Theatre 

biennial party for members of 

the General Assembly and state officials 

were, left to right, Philip Nance 

of Raleigh, district manager of Consolidated 

Theatres; Mrs. Dan K. Moore; 

Governor Dan Moore of North Carolina, 

and Charles H. Beddingfleld of 

Charlotte, president, Consolidated Theatres. 

showing of Walt Disney's color feature, 

"Those Calloways." 

The state's first family, including son 

Dan jr. and his wife, joined members of 

the House and Senate for the theatre's 

biennial party for members of the General 

Assembly. 

Philip Nance, district manager of Consolidated 

Theatres, which operates the 

Village, said approximately 400 persons 

attended the showing of the film and the 

buffet which followed at 9:30 p.m. 

He said attendance was the best in recent 

years. 

BOOKING SERVICES 

221 S. Church St., ChorloHa, N. C. 

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PHONE FR. 5-7787 

SOUND SCREEN RESURFACING 

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P.O. Box 54 Ph. 397-2976 Mount Vernon, Ohio 

Richard Brooks will write the screenplay 

for Columbia's "A Mule for the Marquesa" 

as well as direct. 

Lee ARTOE CARBON CO. 

March 29, 1965

20 

—: 

7 Theatres Going Up 

In Houston Region 

HOUSTON—Piom 1946 until 1963. there 

wasn't a single motion picture theatre built 

in this area. In 1963. the Windsor and Oak 

Village were opened. Now there is seven 

new ones either under construction or 

planned for construction. Two new houses 

which will bring the total investment in 

theatre construction to more than $4 million 

have been announced by Loew's and 

Interstate. 

Loew's new house, to be known as 

Loews Magic Circle, \vill be adjacent to 

the Fashion Square Shopping Center. It 

will have 1.200 seats, a screen 60 feet wide 

and 35 feet high, and the latest in projection 

and sound equipment. A long term 

lease was signed b.v George A. Butler, 

president, and John A. Carter, vice-president, 

both of Houston Corp.. and Arthur 

Tolchin and Bernard Myerson. chief executives 

of the theatre division of Loew's. 

Dan Moody, investor, will build a 1.000- 

seat theatre in Clear Lake City which will 

be leased to Interstate. Estimated cost is 

$400,000. It will be the first new one here 

for Interstate since the opening of the 

Santa Rosa in 1946. The Interstate house 

will be built to accommodate all existing 

as well as future projection processes. 

Foui- others are under construction and 

a fifth has been announced for completion 

late this year. General Cinema has three 

"twins" under construction in the Meyerland. 

Gulfgate and Northline shopping 

centers, and all will open in mid-April. 

Each theatre is sen^d by a common lobby 

and two auditoriums, one seating 1.000 and 

one seating 500. Estimated cost of each 

is $750,000. 

A new widescreen house is being constructed 

by the Jefferson Amusement Co., 

in the Sharpstown area. It is expected to 

be completed and ready for opening in late 

May. The first hardtop for Stanley Warners 

of Texas is to be constructed in the 

Memorial Shopping City. The 1,400-seater 

is expected to be completed late this year. 

Tony Perkins in Rapport 

With 'Fool Killer' Theme 

DAT J IAS—Tony Perkins, here for a conference 

with exhibitors about his latest 

pictm-e, "The Fool Killer," described it 

as a film he intently wished to make. 

"I made this movie for ten cents," he 

told Don Safran of the Dallas press corps. 

"In contrast, I have a pictm-e coming up 

with Brigltte Bardot that paid me 5.000 

times as much. All talk about salary is 

a drag, but an actor should be able to 

negotiate—so he can do what he wants 

to do. I wanted to do this picture." 

The story is about a boy running away 

laid against the Civil War. "The theme 

universal enough," Perkins noted. 

is 

Perkins was asked about the change in 

directors while the picture was being made, 

Mexico's Servando Gonzalez taking over 

for Jose Quintero. Tony was asked if the 

fact that Gonzalez could speak no English 

bothered him. 

"No," answered Perkins. "I had seen 

one of his pictures and liked his work. 

He had an adroit, penetrating style. The 

language barrier could be solved by translators. 

Cm- concern was style. He had it. 

Most directors, essentially, are squares." 

BOXOFHCE March 29, 1965 

U. S. Supreme Court Decisions May 

Force Dallas 

DALLAS — The eitizen.s comnultrv appointed 

by tlie city council to study a proposed 

ordinance that would bar patrons 

under 18 years old from attending "adult" 

movies was reported by Dallas papers as 

favoring the ordinance. The committee 

held its second Saturday session March 20 

and planned to meet for the third time 

March 27. 

The committee is imder instructions to 

report to the council prior to the April 6 

election. 

Meanwhile, the city attorney, H, P. Kucera, 

who wrote the proposed ordinance, 

said that it might have to be rewritten 

to conform to recent U.S. Supreme Court 

decisions. He was referring to the decisions 

on Maryland and New York movie censor 

cases which ruled in effect that movies do 

not have to be submitted to a censor before 

showing. 

EXHIBITORS WOULD CLASSIFY 

Kucera said that the court decisions call 

for "some kind of expeditious hearing on 

whether a film is to be classified "adult" 

or for the "general public." He interpreted 

the decisions as decreeing that "it is not 

sufficient for the movie owner or distributor 

to go to com't if he is dissatisfied 

the censor also will have to move to get the 

film adjudicated." 

At the second committee session, attended 

by reporters, the group backed the ordinance 

which would provide fines up to 

$200 for theatremen permitting under-18- 

age patrons viewing movies in the "adult" 

classification. Similar fines would be 

slapped on youngsters who falsified their 

ages to be admitted to such shows. 

Still unsolved by the citizens committee, 

which is headed by Judge Clarence Guittard. 

is how to determine a youth's tiaie 

age at the boxoffice. 

When asked his advice on the problem. 

John Q. Adams, executive vice-president 

of Interstate Theatres, told the committee 

"I haven't the vaguest idea how we're going 

to find out the age of these yomig 

people." 

QUICK HEARING A MUST' 

Details of operation under the proposed 

ordinance were brought out at the Satm-- 

day 1 1 hearing, however. The proposed 

measure would require theatremen to classify 

their own films as to fitness for a 

general audience and file the classification 

with the city secretary 30 days before the 

first Dallas showing. 

The proposed film board then would be 

able to question the showman's own classification 

and order that the film in question 

be screened by at least five members 

of the nine-member board. 

If the board feels a film classified by 

the exhibitor as "general audience" should 

be "adult." the board is given the power 

under the proposed ordinance to reclassify 

the picture. 

If the exhibitor disagrees, the board, acting 

within 15 days, would go into district 

com-t seeking an injunction to enforce its 

Under-18 Ban Rewrite 

views. 

The proposed ordinance also includes 

provisions for civil action against theatn.s 

on the llu'ory that some films are 

"public nuisances." 

Asked if problems were likely to arise 

from the committee plans, Adams said. 

"The problems are really without end. I 

don't think I can help you, I don't think 

the problems can be solved." 

He warned the committee that films are 

often in transit and are not always available 

for review. He said some films due to 

open at an afternoon showing do not arrive 

until that morning. 

Mrs. Thompson Laird, a member of the 

Texas Board of Review and whose classifications 

are published in the Dallas News, 

voted against the proposal outlined by 

the conunittee. She said she found "so 

many things" objectionable in it. 

Dallas Sweepstakes 

Draws Many Entries 

DALLAS— Several thousand Oscar ballots 

were deposited at Dallas theatres the 

first Sunday as theati-egoers try to match 

wits with the Academy voters in picking 

winners in seven categories in the local 

1965 Academy Award Sweepstakes. First 

prize is to be a round trip to Hollywood 

for two via Delta Air Lines jet. 

More than 20,000 ballots have been made 

available through these Dallas theatres: 

Buckner Di-ive-In, Casa Linda, Cinema, 

Chalk Hill Drive-In, Circle, Delman. Denton 

Road Drive-In, Inwood, Jefferson 

Drive-In, Lakewood, Lone Star Drive-In, 

Majestic, Palace, Preston Royal, South 

Loop Drive-In, Texas, Tower, Village, 

Vogue. Wilshire and Wynnewood. 

The seven categories in which local contestants 

are trying to match lists with the 

actual Oscar winners are best actor, best 

supporting actor, best actress, best supporting 

actress, best pictm-e, best director 

and best original song. 

To help break ties, each contestant also 

must write 50 words or less explaining why 

he or she selected a certain picture as 

best of the year. Movie fans have imtil 

midnight Sunday. April 4, to di'op theiiballots 

in special containers at one of 

the participating theatres or mail an entry 

to Contest Editor. Palace Theatre. Dallas, 

with a postmark no later than midnight 

Sunday. April 4. 

In addition to the jet trip to Hollywood, 

first prize carries a $500 cash award. Each 

of the six circuits participating Is also offering 

a season pass for two to make up 

six additional awards. 

QUALITY * SPEED 

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. . Louise 

. . The 

. . Betty 

. . Mrs. 

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. . Bea 

DALLAS 

âllas WOMPIs welcomed into the local 

club this month Brenda Wright of 

Buena Vista, Patricia Knott and Juanita 

Stracener of United Artists and Linda 

White of E. B. Films. Linda is the daughter 

of Juanita and Forrest White of Ind- 

Ex Booking Service . Kay. a 

Paramount staffer, is in a local hospital 

for extensive tests. 

Mable Guinan, Boxoffice coiTespondent, 

reports that she is doing nicely after sm-geiy 

and wishes to thank all her friends for 

the many beautiful cards and flowers. 

She is in room 228 . . . Jack Briley, new 

student booker at Paramount, is replacing 

Ed Cui-e, who left the industry to enter 

the insurance business . husband 






120 feet. 

of Pat McCoy, Paramount, entered Gaston 

Hospital Saturday (20) for examinations 

and tests. 

WOMPIs held their March luncheon 

Wednesday il7i at the White Plaza Hotel. 

The Fox girls were in charge and 

Bill Williams gave a colorful talk on "Ireland." 

Decorations were in keeping with 

St. Patricks Day . McDaniel of 

Columbia Pictm-es is on vacation, going 

to Hot Springs, Ark., for fishing and the 

races. 

CranfiU Cox jr.. Crystal Theatre, Gilmer, 

finally made it to Dallas after an 

extensive ilhiess. Mrs. Cox di-ove the car; 

however. Cox did not make it down to 

Filmrow. Maybe next time . . Wedding 

. 

bells will be ringing soon at Ed Green's 

home for daughter LaVonne . Millie 

Lou Davis is a new employe at E. B. 

Films 1 16mm). 

Mrs. Louise Hall, Horseshoe Drive-In. 

Ballinger. made a quick business trip to 

Dallas ... Jo Ellen Jones, United Artists, 

reports that the girls have been making 

cakes and either selling by the slice or 

whole for the Will Rogers Hospital Fund. 

Jo Ellen is local WOMPI chaiiTnan for the 

hospital . Ryan, Interstate, is recuperating 

at home after an operation. 

John R. Thomas, theatre organist of El 

Paso, was scheduled to play a concert for 

members of the Dallas Conn Organ Club 

and their guests at the Lone Star Gas Co. 

auditorium at 8 p.m. Tuesday i23i. 

Location filming on "The Yesterday 

Machine," science-fiction picture being 

shot by Texas-owned Carter Films, was 

expected to be completed late last week. 

The company's first picture stars Tim Holt 

and features Dallas actor James Britton 

and New York singer Ann Pellegrino. Also 

featured are Jack Herman. Jay Ramsey, 

Linda Jenkins, Olga Powell and Robert 

Kelly. Russ Marker, Dallas filmmaker, is 

producer, director and writer of the science-fiction 

featui'e, and Robert Mullen, 

former Dallas actor, is associate producer. 

Bob O'Donnell has seemed the short, 

"The Heisters," for his newly renamed 

distribution firm. Eagle American Films. 

The short, shot in Austin, was submitted 

to the Academy Awards committee for 

nomination but was disqualified because 

it had not had a Los Angeles showing. It 

— 

will be resubmitted next year. 

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Sympathy to Florence Lowry, Paramount 

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died Sunday i21) after a short illness. Funeral 

services were held here Monday i22). 

Mahlon Herring is home after several 

weeks as a patient in Veterans Hospital 

Stevens of Crescent International 

Pictures drove to Beaumont over the weekend 

with her family to visit sick relatives. 

Cathy Bradley, daughter of Madee Bradley 

of Paramount, has been selected as a 

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BOXOFFICE :: March 29, 19e

I 

2310 

. . . Addie 

. . The 

. . The 

. . C. 

. . Dennis 

Theatres and a WOMPI. will be leaving this 

week to join her husband Herman in 

South Carolina. They will be gone for 

several months. Johns is an engineer. 

Ed VVynn of "The Greatest Story Ever 

Told" cast was here for the film's opening 

at the Capri Theatre. Sal Minco, who 

has the role of Uriah in the film, also 

was scheduled to come here for the premiere 

but was unable to keep the date 

because of other film duties. Wynn told 

Dallas reporters he already had seen the 

pictui-e three times but that "each time 

gives me a new appreciation of what a 

wonderful picture my friend, George Stevens, 

has made. It should be seen for 50 

years or more." 

12th Birthday April 11 

For Theatre Music Co. 

M.ASON, TEX. ^ Theatre Music Co., 

which has headquarters here, will celebrate 

its 12th birthday on April 11. 

Recalling the founding of the firm in 

1953 to serve theatres with tape recorded 

music. Tom Haley noted changes these 

12 years have brought in the field: 

"Back then it was hard to explain tape 

service to theatremen," said Haley. "Drivein 

theatres themselves were new and most 

owniers were not familiar with recorders or 

tape, so we carried the bulky equipment 

with us for demonstration. 

"These demonstrations were fim. as the 

reactions were similar to a child with a 

new toy. But today, thanks to hard work, 

advertising, etc., about 90 per cent of the 

theatres have their own recorders and are 

using tape which helps snack-bar promotions 

and also entertains patrons with the 

best in music." 

With advancing techniques in the recording 

equipment and tape improvements 

being made. Theatre Music Co. has kept 

adding latest developments to its studio, 

using professional announcers and efficient 

office help to produce quality tapes. 

"We have enjoyed our business and look 

forward to expansion from year to year." 

said Haley. 

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20). 

OKLAHOMA CITY 

\Jl7hile cruising between Dalhart and 

Dumas, Tex., we heard Seibert Worley, 

mayor of Shamrock, Tex., being interviewed 

on radio station KGNC, Amarillo. 

about his town's 20th annual St. Patrick's 

Day celebration, then in progress. Seibert 

said that in April the townspeople would 

start work on the 1966 St. Patrick's Day 

celebration. He was general chairman of 

the event in 1964. Bad weather held down 

the crowd this year; even so, there were 

17 bands, many floats and other units in 

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HOLLYWOOD AMUSEMENT 

CO. 

3750 Oakton SI. • Skokie, Illinois 

p 

m 

GOODBYE 

a mile-long parade. In addition to being 

mayor, Seibert operates the Texas and 

Pioneer drive-ins and also owns the town's 

cable television system. 

Attiel Boyter, who fractured Iris left 

wrist in a fall some time ago, has recovered 

enough to regain partial use of his 

left hand . Little. fom--yearold 

granddaughter of Mr. and Mrs. George 

Jennings, Comanche, is recuperating at 

their home after an emergency appendectomy. 

The Jennings have the 81 Drive-In 

Steele, manager of Barton 

Theatres' Sooner Twin Drive-In, is in Hillcrest 

Hospital recovering from major surgery. 

As far as we can learn, he's getting 

along nicely. 

Mrs. lona MeGIiee, secretary to Bob Barton 

of Barton Theatres, has a new granddaughter. 

Parents of the baby, born March 

18 are Mr. and Mrs. Dan-ell McGhee . 

Bernard Brager, Paramount exchange 

manager in Dallas, was a recent Pilmrow 

visitor. He was conferring with C. H. 

"Buck" Weaver and "Video officials. 

Few exliibitors visited Filmrow the week 

following the UTOO convention as most of 

them transacted their business on Filmrow 

dm-ing their convention trip. On the 

Row since the convention were Jimmie 

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I 

Leonard. H&S. Chandler: Clint Applewhite, 

Liberty, Carnegie; E. B. Anderson, 

Riverside, Norman; Mr. and Mrs. Joe Harris, 

Konawa; R. L. RoUier, Lamont, Lament; 

Milan Steele, Buffalo and Lakeside, 

Pawnee, who had just returned with his 

wife from two months in Florida; John L. 

Fagan, Bunavista, Borger, Tex., who was 

driving a new car. 

Ray Hughes, owrier and operator of the 

To-.ver Drive-In, Poteau, and the Liberty 

in Heavener, was recently married to Mrs, 

Wanda Henson of Poteau, where she is an 

employe of the Central National Bank. A 

short honeymoon for the happy couple was 

spent in Arkansas, Missom-i and Oklahoma. 

The following; article recently appeared 

in the Bartlesville Enterprise, and we 

quote: "As the saying goes, you can't keep 

an old war horse down. Although he had 

been retia-ed several years, and sold his 

theatre in Dewey, Earle M. Freiberger 

maintains his membership and interest in 

the business. Monday and Tuesday of next 

week will find him in Oklahoma City attending 

the state meeting of theatre owners 

and managers." We camiot find where 

he has ever been absent from one of these 

conventions. He still gets Boxoffice so 

he can keep up with the theatre and motion 

picture industry. 

Carl Phillips, 57, Dies; 

Oklahoma Theatreman 

SALLISAW, OKLA.—Carl Phillips, 57, 

longtime Oklahoma exhibitor, died Thursday 

1 18) after suffering a heart attack 

while setting out evergreen trees along the 

drive-way at the Sooner Drive-In, which 

he opened last summer. He was rushed to 

a hospital in Port Smith, Ark., where he 

died. 

His first venture in exhibition was in 

Vian, where he operated a theatre and a 

grocery store. He entered the anned forces 

early in World War II, then bought a theatre 

here, in opposition to the Ritz Theatre, 

following his army service. Later, 

across the street from his first Sallisaw 

theatre, he constructed the Sequoyah Theatre 

and dismantled his original pm-chase 

here. Sometime later, Phillips acquired the 

Ritz and operated both it and the Sequoyah. 

He later dismantled the Ritz and 

sold the building for other business use. 

Services for Phillips were held in the 

Sallisaw Baptist Chm-ch Saturday afternoon 

1 Sui'vivors include a daughter, 

three sons, a brother and several grandchildren. 

Among Oklahoma City Filmrow friends 

attending the services were Charles Hudgens 

and Jack Box, Universal; Paul Kerns, 

Allied Artists; Mr. and Mrs. Eddie GTeggs. 

United Artists; Jerry Malone, Columbia; 

Jack Whelihan, 20th Century-Fox; Mr, 

and Mrs. Sam Brunk, American International 

Pictures; Howard Nelson, National 

Theatre Supply Co., and Leo Porter, Mistletoe 

Express Service. 

Lee ARTOE'KLEANKIT' 

SW-4 BOXOFFICE :: March 29, 1965

— 

— ——— 

-None 

. . Hush. 

. . Hush. 

. . The 

^ 

'Charlotte' Strong 275 

At Milwaukee Quartet 

MILWAUKEE—"Hush . 

Charlotte" kept the turtistiles whirling at 

four Milwaukee theatres as the highly 

publicized mystery opened the tune 

to 

of 275 per cent gross. At the Brown-Port 

and SU-and theatres, the 20lh-Pox release 

was capacity, but at the Blue Mound 

and Victory, the per cent was 250, which 

pulled the general city percentage down 

to the still very excellent 275-mark. 


Blue Mound, Brown-Port, Strand, Vcctoi^—Hush 

Hush, Sweet Chorlotte (20th-Fox) 275 

Copitol (BV), 

. 

Court- Mory Poppins 9th wk 300 

But the Brave (W6), 2nd wk. ..110 

( inerra 

in Dowrcr Womon the Dunes (Pothe) 175 

Palace- The Rounders iMGM) 125 

Rivcrskic How to Murder Your Wife (UA), 

.V 4th k 300 

Times- Marriage ..125 

Italian Style .Embassy), 4th wk. 

Fair I Towne My Lady ,WB), 2th wk 300 

Warner -Goldfinger lUA), 9th wk 250 

. 

"Sweet Charlotte' 200 High 

Among Minneapolis Snow Drifts 

MINNEAPOLIS— Local exhibitors aren't 

crying about the week's drop in business. 

The unseasonable couple of feet of snow 

kept area tra\'el at a miniinum most of 

the wêek and most exhibitors were happy 

simply to have survived the stormy spell. 

The kids slogged tliiough the drifts to 

keep "Hush Sweet Charlotte" 

healthy and leading the pack with 200 per 

cent in a second week at the Lyric. "Mary 

Poppins" wasn't too far behind with 150 at 

the State but most of the town's showmen 

made only about enough to cover their 

snow-shoveling costs. 

Academy—My Fair Lody (WB), 20th wk 125 

Cooper It's Mad, Mad, Mad, Mad World (UA- 

Cinerama), 19th wk 130 

Gopher Molomondo (Mogno) 100 

Lyric Hush . . . Hush, Sweet Charlotte (20th- 

Fox), 2nd wk 200 

Mo^n Strange Bedfellows (Univ), 5th wk 90 

St. Louis Park Seance on a Wet Afternoon 

(Artixo), 5th wk 90 

Stote Mary Poppins (BV), 9th wk 150 

Suburbon World Nothing But a Man (Cinema 

V) 100 

World How to Murder Your Wife (UA), 

5th wk 120 

"Those Galloways' 230 

In Good Omaha Week 

OMAHA — Although the weather was 

frigid, the temperature was wami around 

the Omaha tm-nstiles. Holdovers and extended 

nuis continued strong, with "Goldfinder" 

in its 12th week at the Admiral 

and "My Fair Lady" in its 17th week at 

the Cooper both topping the 200 mark. 

"Hush . Sweet Charlotte" nearly 

doubled average at the Orpheum and 

"Those Calloways" had a big opening 

week at the State. 

Admiral— Goldfinger (UA), 12th wk 205 

Cooper—My Foir Lody (WB), 17th wk 210 

Indian 

Circus World (Bronston-Cinerama), 

Hills 

14th wk 200 

Omaho— Hush . . . Hush, Sweet ChorloHe 

(20th-Foxl 195 

Orpheum Strange Bedfellows (Univ), 3rd wk 95 

Those Calloways (BV) 230 

State 

New Theatre Now Planned 

In Grand Prairie, Tex. 

GRAND PRAIRIE, TEX.—The city commi.ssion 

ordered the condemnation of the 

Old Wings Theatre but was told that the 

owners plan to tear down the structure and 

construct a new theatre on the site. 

One city official said that they were 

just tiTing to give the owners a nudge to 

po ahead with their plans to build the new 

theatre. 

Metcalfe s New Times 70 Theatre 

To Have Cedar Rapids First 70mm 

Roy Metcalfe 

CEDAR RAPIDS, IOWA—Roy Metcalfe. 

Cedar Rapids exhibitor, has slated a gala 

reopening of the 

New Times 70 Theatre 

Fiiday, April 16. 

Metcalfe, owner and 

oi)erator of the Times 

nimhouse for the 

past 15 years, recently 

acquired a long 

lease on the theatre, 

which is closed for 

an extensive remodeling. 

Included in the 

m a j o r remodeling 

project is a new glass 

front, and the theatre's boxoffice will be 

inside the walnut paneled lobby. Seating 

capacity will be cut by 100 to 525 chairs, 

arranged in staggered position, with 40- 

inch legroom to facilitate patron comfort. 

Blacklite abstract paintings will decorate 

the sidewalls and are designed to focus audience 

attention on the wall-to-wall giant 

DES MOINES 

Cpring was a week old and to celebrate 

the weatherman whipped up another 

layer of white frosting. Snow-bui'ied lowans, 

bored by Christmas-cai'd scenery in late 

March, were more than ready to hang up 

their shovels and showshoes. On the plus 

side, some warm-hearted films were on deck 

for Des Moines— "Mary Poppins" at the 

Des Moines and "Sound of Music" slated 

for the Capri. Both should lend a springtime 

glow to the local entertainment 

scene. 

One hot spot in the old town was the 

concessions stand at the Des Moines. A fire 

there last week caused several thousands 

of dollars damage in the snack bar area 

as scores of patrons were evacuated without 

incident. 

Congratulations to Ray Langfitt. named 

by Central States Theatre Corp.. as its 

"manager of the year." Ray. who manages 

in that 

the Algona Theatre and the di-ive-in 

northern Iowa city, also won the CST award 

m 1960. 1962 and 1964. With the honor 

go $250 in cash, a plaque and a trip to the 

Kansas City Show-A-Rama. Ray has some 

snow stories to tell concerning the trip to 

KC. like when the drifts got too deep for 

highway travel, he was lucky enough to take 

refuge on the caboose of a cattle train that 

happened to be going to the right direction. 

You can't call this arriving in style, but it 

was warmer than dog sledding. 

Never underestimate the power of the 

pen. Roy Metcalfe, president of Allied Independent 

Theatre Owners of Iowa. Nebraska 

and South Dakota, and secretarytreasurer 

Harrison Wolcott have been urging 

exhibitors to write Iowa legislators 

makiirg their feelings known on proposed 

legislation concerning daylight saving 

time and the Iowa minimum wage. Roy 

notes the fact that some of the representatives 

and senators have replied to letters 

screen. 

Thus, the Times theatre will become the 

New Times 70. calling attention to the most 

outstanding added feature — new 70mm 

projection and sound equipment, the first 

of its kind in the Cedar Rapids area. No 

estimate of the cost was announced. 

Exhibitor Metcalfe, who operates the 

Times and also the New World Playhouse 

in Cedar Rapids, says all of the knowledge 

and show business experience that could 

b',- called upon, all of the perfected science 

and know-how of the motion picture industry, 

plus the needs and comfort of theatre 

patrons, have been assembled in the 

plans geared to give residents of the Cedar 

Rapids area a motion picture theatre that 

will be ranked as a leader in the state. 

The New Times 70 will have as its grand 

opening attraction the Iowa premiere of 

"Circus World," starring John Wayne and 

Rita Hayworth. 

Metcalfe is president of Allied Independent 

Theatre Owners of Iowa. Nebraska and 

South Dakota. 

sent by him. Some have indicated they 

will vote against both measures. 

Glad to learn that Mrs. Jim Watts, wife 

of the Osage exhibitor, is OK after being 

hospitalized . Wayne Theatre at 

Corydon has installed an up-to-date 19x27- 

foot screen. 

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"off-nights". 


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3750 Oakton St. • Skokir:, Illinois 

»8I0E SPEiKfd CONE UNITS 

IK 10 YEAR 

GUARANTEE 

QUALITY 

SOUND«ALL-METAL 

BOXOFFICE March 29, 1965 NCI

. LONG 

a 

Threatened 

. . Willie 

. . 

( ? I moments 

. . . Thi'ee 

. . Mary 

. . Exhibitors 

. . John 

OMAHA 

âriety Club barkers have rolled up their 

sleeves and started work in earnest 

on their big spring project, two benefit 

perfoiinances of "Sound of Music" at the 

Cooper Foundation's Dundee Theatre 

April 7, 8. All the net proceeds will go 

toward securing Tent 16's second Sunshine 

Coach for this area. Developments 

last week included the visit of a busload 

of Omaha members at Lincoln and a crew 

meeting on Sunday at Village Inn Restaurant, 

which is i-un by Chief Barker Mort 

Ives. Mort said the Lincoln meeting was 

a big success and that members there 

have really put their shoulders to the 

wheel for the bentfit shows. Walt Jancke, 

who represents the Nebraska circuit in 

Lincoln, has taken over as ticket committee 

chairman there in the absence of 

Leo Hill. Ives also reported that several 

gi-oups have signed up for tickets and 

that early sales are encom-aging. 

Circuit operators converged in Lincoln 

last week for a session important to all 

exhibitors in the state. The pm-pose of the 

meeting was to fight two bills which have 

been presented to the 1965 Legislatm-e. One 

would bring daylight savings to Nebraska 

and the other would bar youths under 18 

from attending movies that have not been 

given high ratings by classifying organizations 

. . . The matter of financing the 

state's budget is drawing nearer to a showdown 

in the Legislatm-e; supporters of 

plans to add a sales and/or income tax 

again are trying to marshal strength for 

these proposals, which have been defeated 

repeatedly in the past. 

The severe and unseasonal storm which 

swept across the northern section of Iowa 

and parts of Nebraska and South Dakota 

threw a hitch into trip plans for a nmnber 

of film salesmen In this territory. The 

weather also tossed a curve at drive-in 

theatre owners and, unless there is a 

decided change in conditions, a lot of those 

who planned early April openings are going 

to be stymied. Extreme cold, coupled 

with drifting snow, hampered work on 

the outdoor layouts and there are many 

areas where the gi-ound is still frozen hard. 

It will take a lot of warm, di-ying days 

before some driveways will be in shape 

for use. 

Sioux Citians are excited by the announcement 

of the Chamber of Commerce 

that scenes for "The Man" will be shot 

there in 1966. The movie will be filmed 

by Joint Venture Co., which is headed by 

Sammy Davis jr., and will star Sidney 

' 

Poitier portraying Negro senator who 

becomes President. ' with impeachment 

by the Senate, Poitier flies to a 

farm near Sioux City to confer with a 

former President . Wilson, associated 

with the Ken Murray Productions, 

has moved to a new home in the area of 

163rd and Pacific streets, one of the newest 

development areas west of Omaha . 

In town was one of the veterans of the industry 

here, Glenn Slipper, who now is in 

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EXCLUSIVE DISTRIBUTOR TERRITORIES NOW OPEN. INQUIRIES WELCOME. 

charge of the Omaha, Des Moines and 

Kansas City areas for National Theatre 

Supply. 

Fred Fejfar, MGM representative for the 

Nebraska-Iowa-South Dakota territory, is 

expected back home soon from Minne- 

apolis, where he was hospitalized for 

checkups Conner, Co-Op Theatre 

Services secretary, is back on the job 

after an attack of measles . . . Margaret 

Kohoutek, Universal biller, was ordered 

to Lutheran Hospital for treatment with 

a severe case 

of the flu. 

Kenny Claypool, co-owner of Co-Op, is 

a fine example of the busy man who still 

has time to devote to his family and community. 

Kenny, president of the school 

PTA, has been on the go with the usual 

full load of duties there and in addition 

has been active as an official of his 

church. But last week he had his spare 

filled helping with the Boy 

Scout clothing campaign and the membership 

drive. For relaxation he ran his 

car through a do-it-yom'self car wash. 

Joe Jacobs, Columbia manager at Des 

Moines, went to Chicago for a division 

meeting . . . Mi-s. Ed Cohen, whose husband 

is Columbia salesman for this territory, 

entered St. Joseph's Hospital for a 

checkup on the Row included 

. 

lowans Arnold Johnson, Onawa: 

S. J. Backer and Al Haals, Harlan, and 

Nebraskans Phil Lannon, West Point: Sid 

Metcalf, Nebraska City, and Earl Nancel, 

Bellevue. 

Jack Wilson of Salina, Kas., is the new 

manager of the Golden Spike Drive-In at 

Omaha. John Francis is the assistant 

manager. 

MILWAUKEE 

^Construction ol Ben Marcus' Westown 

Theatre, latest addition to his circuit, 

is expected to be completed this fall. It 

will be a 1,200-seater equipped for widescreen 

and conventional pictm-es. Plans 

call for built-in closed circuit television, 

and parking for 1,000 cars. The cost of 

the new theatre is estimated at $500,000. 

George Anderson, projectionist at Cinema 

I, retired on his 70th biilhday. Anderson, 

in years past, was at the Princess 

and other houses in the Milwaukee area 

sponsors have already been 

lined up for "The Greatest Story Ever 

Told," to open at Cinema I: Cerebral 

Palsy of Greater Milwaukee, April 13; 

Greek Chmxh of the Annunciation, April 

14, and St. Camillus Hospital Women's 

Guild, April 19. 

The Milwaukee Radio and Television 

council will sponsor an allday institute on 

children and television, April 9 at the 

Milwaukee Art Center . McKay, 

Riverside manager, "got his Irish up," 

and sold with the purchase of every adult 

admission on St. Patrick's Day, a second 

ticket for only 17 cents. He was playing 

"How to Murder Yom- Wife." 

A special screening and reception for 

Jerry Bresler's "Major Dundee" at the Coliunbia 

Pictures home offices in New York 

was attended by 75 members of the National 

Newspaper Publishers Ass'n.

AMERICA'S TOP EXPLOITATION COMPANY!

Woman in the Dunes Stirs Comment; 

Distributor Differs With Commission 

MILWAUKEE—Charles Teitel, president 

of Teitel Film Corp., Chicago, has complained 

that Val J. Wells, executive secretary 

of the Milwaukee Motion Pictm-e Commission, 

"berated us fo rsending 'Woman 

in the Dunes,' a Japanese film, to the 

Downer Theatre." 

According to Wells, the pictm-e was sent 

to the Downer "on Teitel's assm-ance that 

it contains no objectionable material." 

"After we learned it contained two nude 

scenes," Wells commented, "I told him 

we could not rely on his assurances any 

more." 

"A city ordinance bans human exposm-e 

from the shoulder to the knees in movies," 

he said. "Of com'se, we aren't going to be 

prudish." 

In 1962 the commission censored ten 

films, including eight it had not seen. 

"The commission is not a censorship 

board," Wells said. "We operate solely 

on the basis of cooperation between the 

commission and theatre operators. We 

were aware that the films contained material 

which was objectionable." 

Last year the commission recommended 

that 23 movies not be shown here. Deletions 

were advised in about 20 films. 

"Adult only" labels were suggested on 53 

and "mature entertainment" tags on 83. 

Wells said "adults only" means the film 





"" '— 

with screer 

COMPANY 

should not be seen by persons imder 18. 

"Matme entei-tainment" means the film 

"may not be suitable for children, but we 

leave it to the discretion of parents." 

He asserted that none of the commission's 

"suggestions" was defied by theatre 

managers, although the commission 

has no legal power. The commission, however, 

does have a potent weapon in a city 

ordinance which gives the common council 

power to revoke a license "whenever 

the good order and welfare of the city 

will be promoted thereby." 

Regarding the two so called "nude" 

scenes in "Woman in the Dunes," which 

were deleted at the commission's request, 

Teitel had this to say: "These scenes and 

every other scene in the film have been 

completely vindicated by every other censor 

in the country." Adding that "it was 

the Cannes film festival winner." 

Wells' response was, "These awards are 

no indication that a picture is a good 

one. They give out these awards like 

Ci-acker Jacks. It's not our business to determine 

a pictm-e's excellence. We judge 

it on the basis of the standards of decency 

in the community." 

Wells' statement, when asked to comment 

on Teitel's complaint, was thait only 

one of every five films "reviewed" by the 

city motion picture commission last year 

was seen by a commission member. He 

said judgments on the others—481 of 588 

—were based on motion picture tradepapers 

and film rating services. 

The commission has nine members appointed 

to overlapping four-year terms by 

the mayor. Wells receives a salary, the 

commissioners do not. Twenty aides assist 

in reviewing movies. Recent appointments 

to the commission include "Joe" 

Reynolds, manager of the Towne theatre, 

and Dave Shawl, public relations director 

the Schlitz Brewing Company. 

for 

Asked for his reaction to the "findings," 

Bill Yecke, manager of the Downer, said, 

"After the smoke cleared away, there 

really wasn't anything to worry about." 

MINNEAPOLIS 

phe big news, of comse, was the weather: 

the worst March storms in 43 years, 

25-foot drifts in outlying areas, record low 

temperatures set—the dreadful list drags on 

and on. Hardest hit were the di'ive-ins. 

whose openings in many cases will be delayed 

several weeks while lots are cleared 

of the huge snowfall and prepared for the 

season. What must be the ironic note of 

the year was the marquee of Ted Mann's 

Orpheum, cui'rently hosting a series of 

Broadway plays, displaying first "110 in the 

Shade" and then "Barefoot in the Park" 

dm-ing the dismally cold week. Things 

weren't so hot inside the Orpheum, either, 

as the weather cut normal crowds to about 

half. 

The United Labor Committee of Minnesota 

will sponsor a concert by Sophie 

Tucker March 29 on the stage of the Gopher 

Theatre. Proceeds from the affair 

will be used to support candidates endorsed 

by the committee. 

A scale-model occupying half the spectator 

space in the coui'troom of Hennepin 

District Judge William D. Gumi was 

brought to coui't last week as a lawsuit to 

halt construction of Ted Manns proposed 

Cinerama drive-in in Bloomington began 

trial. The exhibit is a model of the Normandale 

industrial development park 

planned for the area and is supposed to 

demonstrate that the industrial plan for the 

area would be destroyed if a theatre is permitted 

to be erected on the site. Exhibitors 

ready to ring the metropolitan area in the 

next decades with outlying luxury theatres 

will watch the case closely as possible 

a 

straw in the 

wind. 

The week before the St. Patrick's Day 

blizzard sludged up Twin Citians in snowdrifts, 

the St. Paul loop theatres had their 

biggest money circus in many moons. Bill 

Diehl reported house records for both the 

Paramount and Riviera. Alio Van Syckel of 

the latter house found "Hush . . . Hush, 

Sweet Charlotte" setting a fresh mark for 

weekend business. "A hui'ried check of omtheatre 

records indicates that the previous 

record-holder at the Riv was 'The Days of 

Wine and Roses,' but 'Hush' topped it." 

Over at the Paramount, "How to Murder 

Your Wife" earned an unprecedented sixth 

week. Its fifth had been miequaled in the 

theatre's history. Charles Zinn, Paramount 

manager, said his house's records showed 

that the fifth week of "Murder" was bigger 

than the second week of the highly 

successful "Father Goose." "I've never 

seen anything like it," commented Zinn. 

The Mann Uptown will feature outdoorsman 

Art Laha with his evenings of natui'e 

films and lectures this week. Local 

sportsman groups are getting up theatre 

parties and promise to make the week a 

good one at the Uptown boxoffice. 

Signs for 'Shindig' Film 


HOLLYWOOD—Donna Loren is the first 

of several "Shindig" regulars to be signed 

to costar in the Selmur Productions film, 

based on its successful ABC-TV series and 

filmed this spring for summer theatrical release. 

Rod Amateau is the producer-director 

for executive producer Selig J. Seligman, 

from a screenplay by Joel Kane. 

Max E. Youngstein and David Karr will 

film the Columbia picture, "The Fugitive 

Pigeon." 

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mn.iMMmiiJii J.N wiiiJM.tiiiw 

I 

NC-4 

BOXOFFICE :: March 29, 1965

— 

— 

— 

—— 

— 

'How fo Murder Wife' 

500 in Cincinnati 

CINCINNATI—A cork-popping openinK 

Esquire 

Grand 

All These Women (Janus) 100 

Dear Brigittc (20th-Fox) 90 

Guild Girl With Green Eyes (Lopert), 2nd wk. . .250 

Hollywood— Stronge Bedfellows (Univ), 2nd wk. ..125 

Hyde Park— Goldfingcr (UA), 5th wk 150 

International 70—Goldfinger (UA), 1 3th wk 140 

Keith's—Mory Poppins (BV), 6th wk 275 

Times— How to Murder Your Wife (UA) 500 

Twin Drive-ln— Signpost to Murder (MGM) 100 

Valley My Fair Lady iWB), 20th wk 200 

'Your Cheatin' Heart' Opens 

At Eight Detroit Theatres 

DETROIT — Standout business at the 

Fox put "The Dirty Girls" far in the lead 

among first runs. The onset of a number 

of multiple first-run bookings is completely 

upsetting the pattern here — typified by 

one outstanding score among the newcomers— 

250 per cent at the Cinderella for 

"Your Cheatin' Heart." Average with the 

other six theatres reporting brought this 

down to a still good combined figm-e of 

175. Meanwhile. "36 Houis" at four Sloan 

showcase houses and 'Goldfinger," continuing 

at the Woods, rated the top scores of 

the week aside from the Fox. 

Adorns- Sylvio (Para), 2nd wk 110 

Allen Park, Comelot, Cinderella, Grand Circus, Mai 

Koi, Fort George, Jolly Roger, Goloxy dnveins 

Your Cheatin' Heort (MGM); various cofeatures 

1 75 

Bloomfield, Mel, Reford; Gratiot, Bel Air driveins 

Love Hos Many Foees (Col) ....Not Avoiloble 

Fox The Dirty Girls (Audubon). I Passed for 

White (AA), reissue 450 

Modison Dr. Strongelove (Col), rerun, 2nd wk.; 

The Pumpkin Eater (Royal), 3rd wk 115 

Mercury— How to Murder Youf Wife (UA), 

4th wk 125 

Michigan None But the Brove (WB), 3rd wk. ..105 

Palms Malamondo (Magno); Two Living, One Deod 

(Emerson), 2nd wk 100 

Radio City, Terrace, Norwest, Vogue 36 Hours 

(MGM); various cofeatures 275 

Trans-Lux Knm Marriage Ifalion Style (Embassy), 

nth wk 75 

Woods Goldfinger (UA), 11th wk 260 

'Mary Poppins' 200 Closes 

13-Week Cleveland Run 

CLEVELAND — "Mary Poppins," still 

popping in the top percentage brackets, 

eased out of Loews Ohio to make room 

for "Sound of Music." which had the gala 

openings it merited. Three "premieres" 

were scheduled for it— all sold out. 

Allen None But the Brave !WB), 3rd wk 80 

Colony—My Foir Lady WB), 19th wk 165 

Continentol My Wife's Husband (Lopert) 115 

Detroit, Mayland How to Murder Your Wife 

(UA), 5th wk 1 85 

Heights, Westwood Seance on a Wet Afternoon 

(Artixo) 1 30 

Hippodrome My Blood Runs Cold (WB) 60 

Ohio Mory Poppins :BV), 13th wk 200 

Palace 

— 

Marriage Italian Style (Embassy) 65 

Severance Strange Bedfellows (Univ), 2nd wk. ..150 

State, Cinema, Mercury Hush . . . Hush, Sweet 

Charlotte (20th-Fox), 2nd wk 120 

Selfish Interests Now 

Control CATV: Clancy 

for "How to Murder Your Wife. celebrating 

Times 

the Theatre's first anniversary 

as a first-run house, topped the attendance 

record for first-run houses this week. 

DETROIT—Community Antenna Television, 

Green Eyes." Guild, and Fair Lady" 

"Mary Poppins" at Keith's; 

"My 

"Girl With 

motivation, 

financing and 

leasing of 

showmanship 

equipment, 

shared the 

spotlight here Wednesday

• as 

Quick-Money Interests Now Control 

CATV, Clancy Tells Mich. Allied 

(Continued from preceding pagei 

comfort, will not draw people from television." 

He criticized theatre ads announcing 

only titles and stars and not mentioning 

theatre advantages of parking, seating, etc. 

Such promotion should be continuous, he 

said, not just when a new installation is 

made. 

Next, Allied president London announced 

distribution of a new publication, a pocketsize 

manual for exhibitor use. 

Showmanship awards were made with 

Ben Catlin, New Theatre, New Baltimore, 

named Showman of the Year. A special 

showmanship award was voted to W. Dean 

Gerstell, Twilite Theatre, Saginaw, Mich. 

William Jenkins, Adrian exhibitor, was 

presented an award for his promotion on 

"How to Murder Your Wife." 

Detroit Sub-Run House 

Praised for Family Policy 

DETROIT — Concrete evidence that a 

long-time policy of careful operation of 

place. And the heart-felt spontaneity of 

the couple writing the letter, is disclosed 

by the address, just to the "Creston Theatre," 

and headed "Dear Sir"—it was a 

reaction to the theatre and not some personal 

friendly reaction to the management 

— they were apparently not even 

familiar with the owner's name. 

Text of the letter reac's: "So often most 

of us are quick to complain about the 

existing movie programs proprietors allow 

to be shown to everyone, that I feel I must 

shake your hand and congratulate you 

on many years that you've provided good 

wholesome entertainment for the entire 

family. As a child I remember attending 

the Creston and that my parents never 

had to worry about the movies I was 

seeing at long as I was 'going to the 

Creston.' 

"Today as parents we stiU make it a 

point to attend your fine theatre whenever 

we are in town and we've never 

failed to come away pleased with what 

we've seen and to know you've never lowered 

youi- standards. The world today needs 

more good men like you. I think we'd have 

a lot less problems with delinquency and 

'problem adults' if we did. 

"ThanJk you again and keep up the good 

work. God bless you.—Bmce and Mary 

Dorais." 

Two musical groups—"The Nooney Ricket 

Four," featuring Joni Lyman, and "The 

Reflectors"— have been set to do special 

nimibers in Columbia's "Winter A-Go-Go." 

ME-2 

'Music' Preview Draws 

Full House at Detroit 

DETROIT — Detroit's oldest first-run 

theatre—the Madison, headquarters house 

of the United Detroit Theatres, opened 

its doors to the trade and the press for 

a preview of Rodgers and Hammerstein's 

"The Sound of Music." The attendance 

drew a full house, despite the "opposition" 

offered only the night before by the opening 

of the Summit—probably the fii-st 

time two major events have been in such 

close juxtaposition in this city. Although 

the Summit is technically considered the 

very newest of Detroit area theatres, 

physically it is a slightly younger sister 

the former Cass of the 50-year-old 

Madison). 

Recently refm-bished for service as the 

distinctive roadshow house among regular 

downtown first runs, the Madison held its 

own on this occasion. The opening marked 

the first public event by Leon Serin under 

the new administration of United Detroit 

Theatres, half-centm-y-old Detroit circuit. 

Supei-visor Gil Green was among those 

a neighborhood theatre pays off was received 

by Harry Himelstein, operator of representing management in greeting customers. 

the Creston at Grand Rapids, a 495-seat 

house. Most dissatisfied customers are The opening was given special eclat by 

quick to complain in various forms, but a short appearance of UDT executive C. E. 

the patron who goes out of his way to express 

satisfaction in show operation is un- 

first cm-tain speech. He briefly introduced 

lObiei O'Bryan, in what was perhaps his 

usual. 

Mart Avery, radio personality from another 

AB-PT discloses 

The latter unit 

that 

here, 

a second generation 

of Creston patrons is now WXYZ and Charmian 

radio station 

influenced 

Carr, who plays a 

by what pleased 

key role 

the 

as 

parents 

the oldest 

in 

of 

the 

the seven Von 

first 

Trapp children. 

'Mad World' Closes Doors 

After Over a Year's Run 

DETROIT^Closing of "It's a Mad, Mad, 

Mad, Mad World" at the Music Hall set 

another of the record-breaking over-oneyear 

runs which have been almost habitual 

with Cinerama pictures here for the past 

ten years. While falling short of the 99- 

week record for "This Is Cinerama," it 

showed a fair pickup over its immediate 

predecessor, "How the West Was Won," 

which ran 48 weeks. 

"The Mad World" record nosed out its 

"opposition" for several months, "Cleopatra," 

which ran 53 weeks at the United 

Artists, and has been exceeded by only 

two non-Cinerama pictm-es in Detroit's 

history—"Ben-Hm" with 65 weeks, and 

"Around the World in 80 Days," 58 weeks, 

both at the United Artists. 

Theatreman McLaughlin 

Elected By Michigan GOP 

DETROIT—William McLaughlin, manager 

of the newly opened Summit and 

publicity director for Beacon Enterprises' 

Cinerama operations here, has been elected 

vice-chairman of the Michigan Republican 

Party. 

In effect, he becomes top man in the 

party, since the courtesy of electing a 

woman as chairman for the first time in 

history, was made to meet a special request 

from Gov. Romney. 

Train Bringing Upstaters 

To Detroit Film Friday 

DETROIT—As a result of active promotion 

work by the Friends of the Grand 

Trunk, upstaters are coming to Detroit 

by train Friday (2) to see a movie. This 

organization, basically, was formed to support 

the city's only commuter service. 

This wUl be the first reverse schedule, 

following at least two successful excursions 

organizeed by FGTR to transport Detroiters 

and residents of nearby towns upstate 

to Holly for special programs at Almond 

Sears' 325-seat Holly Theatre. According 

to Ecmund Pratt, head of FGTR, the last 

Holly trip, for a screening of "When 

Comedy Was King," was tenned "very 

succe.ssful." The sale of 295 tickets actually 

left only 30 seats for local customers 

and "deadheads"—or passholders in 

railroad parlance. 

The surprising aspect of the trip into 

Detroit is that no local exhibitor will benefit 

by it. The FGTR has scheduled the 

1965 Buena Vista release "The Great Locomotive 

Chase" to be shown at the Detroit 

Engineering Society auditorium as 

part of the regular DES program. 

For at least a year, the FGTR has tried 

unsuccessfully to get a centrally located 

downtown theatre to show a movie not 

necessarily a railroad-interest pictm-e — 

that would tie in with available train 

schedules, permitting departure at 11 p.m. 

So far no cooperative exhibitor has been 

found, except one who promised to bring 

in "Titfield Thunderbolt," a 1953 Universal 

release, for "only" $200. 

Viewers of Buick Sports 

Films Reach 54,700.000 

DETROIT—Buick Motor Division says 

it has had a total audience of 54,700,000 

for its series of five films on popular spoils. 

The first four releases were based on the 

Buick Open Golf Tournament, and have 

had an audience of 48,400,000. The 1964 

film on the tom-nament has had an audience 

of 3,350,000 in seven months. 

All four films are kept in regular circulation. 

The newest film "Ski With 

Buick" has had 6,300,000 viewers and has 

won several awards. These films are distributed 

nationally by Modern Talking Plctm-e 

Service. 

New Seating Arrangement 

For Milwaukee Cinema II 

From North Central Edition 

MILWAUKEE—The Prudential circuit's 

Cinema n Theatre was closed March 10 

until April 14 to install new seats, based on 

new standards of leg room and unobstructed 

sight lines. 

Lee Ann Winters, advertising and publicity 

director for the circuit, said many 

tons of concrete will be used to create new 

viewing levels. The seating arrangement 

was introduced in the Unique Theatre at 

Williamsburg, Va. A gala reopening is 

scheduled at the Cinema n April 17. 

UA to Sell De Sica Film 


PARIS—United Artists will handle 

worldwide distribution of Vittorio De Sica's 

"A New World," according to Harry Saltzman, 

producer. It is scheduled to complete 

filming here May 6. The stars are Nino 

Castelnuovo and Christine de Laroche. 



ME-3

. . David 

. . "First 

Phil 

. . 

DETROIT 

Daul Broder, former circuit owner, is holding 

out hopes for the continued development 

of International Village despite 

the decision of promot?r Walter C. Shamie 

to bow out . E. Lundin. owner 

of Theatre Seat Service, has been rushed 

with orders, just completing reseating of 



helped out in his absence ... Ed Heiber, 

Eastern division sales manager for AIP, 

was in town visiting distributor Jack Zide. 

Heiber is a former Universal branch manager 

in Detroit. 

. 

Harry McKee, manager of the Cass 

Harper Theatre for Wisper and Wstsman legitimate theatre for many years, was a 

guest opening night at the theatre's reincai-nation 

circuit. Incidentally, his company remvated 

at the Summit. He is manager of 

the seating removed from the legitimate 

Cass, for use in a north end subm-- the Chamber of Commerce building housing 

the theatre ... Ed Ferguson, former 

ban synagogue. 

actor, now is believed to be the only union 

Accompanied by his wife, Ben Lefkowitz, makeup man in Michigan working with 

under of L&L Concessions and patriarch the local industrial studios and others f 

Morris Safran was busily shooting pictures 

01 the family clan operating it, is flying 

to Israel to spend Passover. He will return 

Norman 

of the Summit's opening events. 

in about seven weeks by ship . . . 

Nutie Haney is the new owner of the 

Krim chief, was in 

T :eyers. Trans-Lux 

New York meeting with home office executives. 

Dundee Theatre, formerly operated by Mrs. 

Helen Reed . robin" reports of 

Bill Fetzner, new relief assistant. 

drive-ins opening for the season: the M53 

at Bad Axe, Starhte and Tuscola at Bay 

Service . Ports Repair* 

DETROIT POPCORN CO. 

READY-TO-EAT POPPED CORN 

Corn - Seasoning - Boxes - SoH 

lUSTRIBUTORS OF CRBTORS' POPCORN MACHINES 

5633 Grand River Ave. Phone TYIer 4-6912 

Detroit 8, Mictl. Nigt)ts-UN 3-1468 

City, Starlite at Benton Harbor, Burnside 

at Burnside, Caro at Caro, Hi 'Way at 

Deckerville, Ci-est at East Lansing, Tawas 

at East Tawas, Stardust at Grand Rapids, 

Sunset at Hartford, Cherry Bowl at Honor, 

Northside at Lansing, Marysville at Marysville. 

Sunset at Midland, Auto at Muskegon, 

and Bel Air at Saginaw. The season 

is new under way with the first snowy week 

of "spring." 

National Carbon has zoomed into the 

stratosphere in the Nightingale Club 

Bowling League, but Amistrong took three 

points in a head-on clash this week with 

Altec Sound to captui'e second place by 

a mere half point: 

Armstrong 

Artec 

Local 199 32 64 

High scorers were: Ed Waddell, 214-209, 

12: Roy Thompson, 221-203, 543: John 

Ondejko, 181. 537: Fran Light, 180, 517; 

Bill Arendell, 194, 511; Bill Fouchey, 187, 

510: Mam-ie Beers, 197, 504 .. . Majeske, 

back rolling after illness, went well 

over his average, working in a 6-7-10 

split 

. . . Frank Dillon still has an arm 

injury from the big snow, but came down 

to keep score. 

Detroit News Enforces 

Strict Advertising Code 

DETROIT— A public announcement of 

a strict policy on motion pictures and 

other amusement advertising, has been 

made by the Detroit News "to eliminate 

material which the paper considers in poor 

taste and a violation of normal standards 

of decency." 

In a talk to the National Allied here in 

October, Laurence Herman, advertising director 

of the News, said the newspaper will 

edit or refuse any ad which is felt to be 

objectionable. 

Specifically banned will be all film advertising, 

which in the opinion of the 

News, was produced solely to capitalize 

on .sex, sadism or raw violence or seeks 

to sell pictm-es with lurid wording or art 

not reflective to the film's contents, said 

Hei-man. In case of disagreement with an 

advertiser over applications of ads, the 

paper's interpretation will 

prevail. 

Detroit MP Council 

To Hold PTA Meeting 

DETROIT—Television is almost taking 

over a special program to be presented 

by the Greater Detroit Motion Picture 

Council for teachers and parents on April 

9. Mrs. Raymond Kanagur, GDMPC president, 

is arranging an all-day session on 

film evaluation by invitation of the Detroit 

PTA Council, similar to the presentation 

she made a year ago for the PTA. 

The same criteria apply to television and 

movies, Mrs. Kanagui' explains. "We are 

trying to show that people will accept 

some things in their living rooms but will 

object if they are shown on theatre 

screens." 

The morning session will be conducted 

by James Limbacher, authority on films 

and audio-visual chief of the Dearborn 

library. This session will be directed toward 

learning what is good in a film and 

what to look for in evaluation. 

The afternoon session will be an eightperson 

panel—six television and four motion 

pictm-es—moderated by Limbacher on 

"Who Cares What's Showing?" Participants 

will be the program directors of all 

fom- area television stations. Leontine 

Keane, radio-TV publicity director of 

Wayne State University: Ethel Pincher, 

educational TV authority; William Mc- 

Laughlin, manager of the Summit Theatre 

and publicity director for Cinerama, 

and C. E. O'Bryan, manager of the Madison 

Theatre. 

Individual PTA groups also will report on 

what they are doing to encourage people 

to support "good" motion pictures. 

William Peters, chief of the education 

film department, of the Detroit library, 

talked to the March GDMPC meeting on 

"Film as an Educational Medium." He 

outlined the criteria in the selection of 

films for the library. 

The council also has set two other meetings 

in a flm'ry of spring activity. On 

April 2, Arnold Hirsch, former film editor 

of the Detroit Times until its demise, 

and now assistant editor of the Detroit 

News pictorial magazine, will talk on 

"Both Sides of the Desk," and is expected 

to touch on advertising. 

Breaking ground in a new direction, the 

council, with a membership virtually 100 

per cent feminine, will have a dinner 

meeting with husbands as guests to present 

a program on the busy council. This 

will be held April 28 at Fair Lane. 

'Divorce' Has Longer Run 

In Detroit Than 'Marriage' 

DETROIT — Marriage is proving only 

half as popular as divorce among Detroiters, 

according to the experience of art 

theatres here. Embassy's "MaiTiage Italian 

Style" is closing after 13 weeks at the 

Trans-Lux Krim, earning a modest spot 

among the all-time long run records of 

the city. 

But it did little more than half as well 

in length of run as the same firm's "Divorce 

Italian Style," which ran a total 

of 22 weeks, closing last May. However 

"Divorce" had a move-over fii-st run, rare 

among art pictures, opening at the Studio 

in Detroit for 11 weeks, then switching 

to Studio North in suburban Ferndale for 

another 11 weeks. 

ME-4 BOXOFFICE :; March 29. 1965

Sell . . and Sell 

Scores of busy little messages 

go out every week to a tremendous 

audience -and they get a tremendous 

response! 

Every exhibitor is 

busy- buying, 

selling, renting, hiring. All this is 

made easier 

and more profitable 

with the classified ads in Clearing 

House each week. 

READ • USE • PROFIT BY— 

Classified 

Ads 

In 

BOXOFFICE 

Greatest Coverage in the Reld—Most Readers for Your Money 

Four Inseitions for Price of Three 

March 29. 1965 ME-S

. . 

. . The 

CLEVELAND 

. 

^laudia Ungamsky, former secretary at 

Buena Vista, who has been a White 

House secretary in Washington for two 

. . Stella 

years, is back in the Film Bldg. 

Smietanka is leaving the Belpik Theatre 

Corp. April 1 to accept a new position 

with General Motors Acceptance Corp. . 

Lynn Albertson. daughter of Helen Albertson 

of National Theatre Supply, is completing 

the last three months of nurse's 

training. 

Bea Hart, Paramount secretary, was in 

a hospital for a checkup . . . Al Sunshine 

of Advanads is due back from Nassau 

WAHOO \i 

the 

ideal boxofFice attraction 

Incredse business on your 

"off-nights". Write today for complete 

details. 




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THE BIG COMBINATIONS 

COME FROM 

Allied Film Exchange Imperial Pictures 

1026 Fox Building 2108 Poyne Ave. 

Thui-sday (1) . . . Evelyn Stephens of Associated 

Theatres is still hospitalized . . . 

Carl Scheuch, former booker at Allied 

Artists, was still in Suburban Community 

Hospital . new booker at Warner's 

is Bill Carpenter of Rocky River . . . Mary 

Ann Yemec. booker at Universal, is moving 

to Madison Heights, a Detroit subui'b. 

where her husband Jack reports Monday 

i5i as assistant recreation director. 

"Mary Poppins" moved from Loew's Ohio 

to the Stillwell and Homestead March 24, 

then opened at the Vine, Bera and Willow 

four days later . . . Congratulations to Bill 

and Arleen Steel on the birth of their 

daughter Susan Beth. The Steels have the 

Apollo Theatre at Oberlin. 

Leavitt Buys Circuit 

After 12-year Partnership 

CLEVELAND—The Washington circuit, 

established a half century ago by M. 

B. Horwitz, is now under the control of 

Sanford Leavitt who bought out Lewis 

M. Horwitz, son of the late founder. Leavitt 

and the younger Horwitz had been business 

partners for 12 years. Both have been 

in the theatre business since they were 

boys. 

Leavitt, who married Selma Horwitz, 

went with Warners as a booker after graduating 

from college. He then switched to 

the Washington circuit which at present 

includes the Aster, Halnorth, and the new 

Palls-Cinerama and State, both in nearby 

Cuyahoga Falls. 

Having just returned from a three-week 

business vacation trip to California, Horwitz 

states that he has worked as a popcorn 

boy, theatre operator, and booker for 

L&L Film Classics and has no intention 

of "quitting a business I've been in all my 

life." Presently he is making a decision 

regarding three offers. 

Leavitt, serving his second term as chief 

barker for Tent Six here, revealed that 

the circuit has won Jack Kaufman away 

from his exchange manager's desk at Universal. 

Kaufman has experience in buying, 

booking and exhibiting films. 

E. J. Montagne Signs Two 

For New 'McHale's Navy' 

Ffcm Western fcdition 

HOLLYWOOD—Universal contract star 

Jean Hale and actress Susan Silo were 

set by producer Edward J. Montagne as 

the feminine leads in "McHale's Navy 

Joins the Air Force," cmrently in production 

at Universal. They join stars Tim 

Conway and Joe Plynn. Montagne is producing 

and directing from a script written 

by John Fenton Murray. 

Robert Bedford to Star 

In WB's 'Daisy Clover' 

Frcr 

Edit 

HOLLYWOOD—Robert Redford, Broadway 

actor who costarred with Elizabeth 

Ashley in "Barefoot in the Park," has returned 

to Hollywood for a starring role in 

Warner Bros.' "Inside Daisy Clover," He 

said he has signed with Paramount for 

three pictures, among them the filmization 

of "Barefoot." 

Sealing Plan Proposed 

For N. Y. Thealres 

NEW YORK—A plan which would inform 

the public specifically as to seat locations 

in motion picture and legitimate theatres 

was proposed this week by New York 

license commissioner Joseph C. DiCarlo. 

who said he had received many complaints 

from the public charging misrepresentation—or 

misunderstanding—as to which 

seats should be sold at "mezzanine" or 

"balcony" prices. 

His proposal calls for establishment of 

ticket price on the desirability of the seat 

in reference to the stage, description of 

various portions of the theatre in real 

terms, not arbitrary designations, and general 

informing of the public as to the exact 

meaning of the descriptive terms. 

DiCarlo will hold separate meetings with 

film and legitimate theatre representatives 

later this month. 

DiCarlo emphasized that people have 

complained that "they bought a 'mezzanine' 

seat only to end up in the next-tolast 

row in the balcony," and that it was 

his desire to adopt names for the various 

seating areas "relative to the seats and not 

just as a basis for a change in price." 

Meantime, Morton Sunshine, executive 

director of the Independent Theatre Owners 

Ass'n of New York, said he did not 

know of any theatres of the 200 he represents 

which was involved in a violation. 

John Phillips, executive director of Metropolitan 

Motion Picture Theatre Ass'n, also 

representing about 200 theatres, pointed 

out that most "hard-ticket" houses are rebuilt 

and were not designed for "hardticket" 

houses, but that he was not aware 

of any violations, adding, "We have 

diagi-ams next to the boxoffices. You know 

us well enough to know that we'll correct 

any violations we find." 

Two San Antonio Papers 

To Publish Film Ratings 

From Southwest Edition 

SAN ANTONIO—The Express and News 

will begin publication of ratings of movies 

being shown in all local theatres both indoors 

and outdoors. The ratings, compiled 

by the Texas Motion Pictm'e Board of Review 

of Dallas, will appear each Sunday in 

the Express News, in the Wednesday News 

and the Thui-sday Express. 

Films will be rated three ways: Recommended 

for Adults 'A^ Recommended for 

Adult Mature Young People

. . Minnie 

. . Thelma 

. . Len 

. . Tony 

. . New 

. . "Mary 

. . Hush, 

. . "My 

. . RKO 

CINCINNATI 

pilmrow executives and local exhibitors 

who attended the ITOO convention in 

Columbus report it was one of the best 

conventions they had attended in a lont; 

time ... If area residenU are not aware 

of MGM celebrating its 40th anniversary. 

it's because tliey haven't turned on their 

TV sets. Mike Beinner. MGM fieldman. 

is appearing on programs discussing films 

in general and MGM's summer products. 

Al Kolitz, Magna Pictm-es. Los Angeles, 

met here with district manager Andy 

Dietz. who is workiiig on situatioivs for 

"Harlow," which is scheduled to break 

Ted Levy, BV division manager, 

May 12 . . 

was a Filnuow^ visitor, as were 

exhibitors 

Charles Scott. Vevay. Ind.: J. C. 

Weddle, Lawrencebui-g, Ind.: Dan Krueger, 

Stanford, Ky.; Hank Davidson, Lynchburg: 

Bill Queen, Columbus, and Fred Krimm, 

Dayton . Dwyer of the Celina 

in Celina is convalescing in her home following 

surgery. 

Don Wirtz. assistant to Roy White. Mid- 

States Theatres, had a successful opening 

of "How to Mui-der Your Wife" at the 

Times, which observed its first anniversary 

as a first-run house on his birthday March 

16 with a cocktail party. Don Womack, 

UA sales manager, also observed his birthday 

on the same date. So both Dons 

washed down the Times' anniversary cake 

with champagne. Helen Cirin. secretary 

to H. Russell Gaus. MGM manager, and 

Margaret Woodruff. Columbia booker, also 

were on hand . Goorian, campaign 

manager for the Theatre Guild and Friends 

of the Theatre Committee, was guest speaker 

at the Variety Club Ladies Auxiliary 

luncheon meeting. Mi-s. Al Kolkmeyer, 

president, heads the Tent committee 

3 

for selling 

guild subscriptions. 

The State in Springfield is being remodeled 

and recarpeted . KoUman. 

20th-Fox sales manager, reports 

"Cleopatra," "Pej1;on Place" and "Return 

to Peyton Place" are doing well throughout 

the area . Gallaher. operator 

of the New Sharon in Sharonville, has completely 

remodeled her theatre . . . Constance 

Mandi-oss has been promoted to 

manager of St. Marys at St. Marys. Her 

father is Conrad Mandross, district manager 

for Chakeres Theatres . managers 

in the Chakeres circuit are John 

Bowman, North Xenia Drive-In: Lester 

Lambert, Southland 75 Drive-In, Daj-ton, 

and M?rle Horst, Regent, Springfield, He 

is former manager of the Kenton. 

Mclntyre Story in Paper 

DANBURY, CONN.—John Scanlon III. 

Stanley Warner city manager, planted a 

newspaper stoi-j' on career of Robert L. 

Mclntyre, veteran local stagehand. 

Sen. Guyer Wants CATV 

Under PUCO Control 

COLUMBUS State Sen. Tennyson 

Guyer, Republican of Pindland, sponsor of 

a bill to place CATV under regulation of 

the Public Utilities Commission of Ohio, 

told membiM-s of the Senate Public Utilities-Public 

Works Committ

100 years ago, people didn't know much 

about the mentally retarded. 

So they shut them away. 

But with what we now know, 

85% of them could help support themselves 

with proper training. 

So why don't we let them? 

There's only one right answer: 

Ignorance. Plain, old-fashioned ignorance. 

Ignorance about just what a mentally retarded 

person is. 

Ignorance which says the retarded is someone to 

be locked away. To be ashamed of. To be ignored. 

That's what he's not. 

What he is, is one of the 5 ' 2 million mentally retarded 

people in the United States. (126,000 more 

are born each year who will become retarded.) 

He is a person whose mind— through no fault of 

his own— stopped growing long before it should 

have. 

He is a person who can be helped. 

He is a person who might have been born completely 

normal if we had only acted a little faster. 

Because with what we now know and with a little 

help, we could cut mental retardation in half. 

Here are six things you can do now to help prevent 

mental retardation and bring new hope to 

theSVimillionpeoplewhosemindsare retarded: 

1. If you expect a baby, stay under a doctor's or a hospital's 

care. Urge all expectant mothers to do so. 

2. Visit local schools and urge them to provide special 

teachers and special classes to identify and help mentally 

retarded children early in their lives. 

3. Urge your community to set up workshops to train 

retardates who are capable of employment. 

4. Select jobs in your company that the mentally retarded 

can fill, and hire them. 

5. Accept the mentally retarded as American citizens. 

Give them a chance to live useful, dignified lives in your 

community. 

6. Write for the free booklet to the President's ^^Sm^ 

Committee on Mental Retardation, Washing- • 

âl^ 

ton, D.C. 

""^^ 

BOXOFFICE 

ME-8 

BOXOFTICE :: March 29, 1965

. ~v 

I 

in 

Winsted 

. . Alfred 

VERMONT 

J^lfred Perrotta. a former Burlington movie 

theatre owner, was honored at a fani- 

•*v when he obsei-\Td his 90th birthbeen 

a resident of Burling- 

^.1 iuiv,t xti'Ji and at one time was well 

Some of your best friends are rats. 

They could help save your life. They are used in research—in 

the laboratories of the universities and 

hospitals where the unceasing war against cancer is 

fought. Like all wars, it is expensive to wage. For 

$12,000,000 on research 

I 

to help fight th'" 

instance, 1,000 rats cost $2,500- Vi gram of cobalt 60 |j^ Send your check to 

AMERICAN CANCER SOCIETY 

BOXOFFJr 

costs $6.000 -one electron microscope, $35,0(){^ 

Last year, the American Cancer Societymyour 

cure more, give more. Every dollar. fesYdent's 

"Cancerlaaon, Washing 

NE-4 .a-ch 29, 1965 

^'^

I' 

MGM) 

— 

— 

— 

— 

—— 

and 

The Sound of Music' 

Success in Montreal 

MONTREAL — Spurred by [he initial 

showinss of "Th(> Sound of Music" at tht' 

Alouettc Theatrt'. alons with a sood number 

of really outstanding films such as 

"My Fair Lady" at the Alouette, "Circus 

World" at Cinerama's Imperial and 

"Marriage Italian Style" at the Cinema 

Place Villa Marie, film exhibitors in Montreal's 

leading cinemas had good boxoffice 

business in the period under review. 

At the Seville, the premiere showing of 

"The Sound of Music" was a complete success. 

It was sponsored by Loyola Associates 

and thus far advertised are several benefits 

performances. 

Alouette— My Foir Lady iWB), 2l5t wk Excellent 

Avcnvic Seance on a Wet Afternoon (Artixo) .Good 

Copitcil-Gct Yourself a Collcqc Girl (MGM ...Good 

(SR), 

Cinema FcstKol- Womon of the Sands 

31st wk Good 

Cinema Place Ville Marie Morrioge Italian Style 

IFD), 2th wk Good 

Dorval (Red Room) A Shot in the Dark (UA), 

2nd wk Good 

Dorval (Salle Doree) The Disorderly Orderly 

Good 

(Para) 

Imoenal Circus World (Bronston-Cinerama), 

7th wk Good 

Kent, Loew's Strange Bedfellows (Untv), 

2nd wk Good 

Palace Love Has Many Faces (Col), 

wk 2nd Good 

Por'sren Goldfinqer (UA), 12th wk Good 

Seville—The Soufid of Music (20th-Fox) ....Excellent 

Westmount— Mary Poppins (BV), 7th wk Good 

"Mary.' Elvis Double Bill 

Share Winnipeg Lead 

WINNIPEG—Boxoffice returns were up 

despite inclement weather conditions, 

"Mary Poppins" sharing the top spot with 

the Elvis Pi-esley reissue double bill of 

"Viva Las Vegas" and "Kissin' Cousins." 

Both "My Pair Lady" and "A Shot in the 

Dark" were still showing above average 

returns in their 20th and 17th weeks respectively. 

Newcomer "Strange Bedfellows" 

was strong, while "The Easy Life" closed 

on a .slow note. 

Capitol The Americanization of Emily 

Good 

Ga;et>— Mary Popoins (BV), 8th wk Excellent 

Garnck—Mondo Cone No, 2 (SR), 2nd wk Good 

Kings— A Shot in the Dork (UA), 17th 

wk., moveover Good 

Lyceum Vivo Los Vegas (MGM), Kissin' Cousins 

MGM), reissues Excellent 

My Foir Lody (WB), 20th wk. Very Good 

Metropolitan 

Odeon-Stronge Bedfellows (Univ) Very Good 

Tcwne—The Eosy Life (IFD), 2nd wk Fair 

Warm Weekend Slows 

First Runs in Vancouver 

VANCOUVER — Tlie weather was very 

warm for March and hardtops suffered 

on the weekend. "Mary Poppins" and "My 

Fair Lady" continued strong, however, 

and "Lord Jim" built from a relatively 

slow start at the Odeon, 

Copitol Becket (Para), revival Average 

Coronet— McHale's Novy (Univ) Below Average 

Dominicn Goodbye Charlie (20th-Fox), return run; 

Thunder Island (20th-Fox) Average 

Odeon— Lord Jim 'Ccl) Very Good 

Orpheum Crock in the World (Para) Average 

Park Behold a Pole Horse (Col) Average 

Ridge—The Americonizotion of Emily (MGM), 

four doys, 9th wk Good 

Stanley My Foir Lody (WB), 20th wk Excellent 

Strand—Mary Poppins (BV), 9th wk Excellent 

Studio Percivol (IFD) Good 

Vcaue, fcur other theatres How to Murder Your 

Wife :UA; Excellent 

Gluskin Rejoins CBS 


HOLL-rWOOD-Lud Gluskin, called out 

of retirement after 25 years with CBS, assumes 

his old post as music director of the 

network in Hollywood. 

Loyola College. Montreal. 

Holds Cinema '65 Festival 

MONIKEAL Loyola CoUfue, Moiiln'ui. 

which has instituted a new Communication 

Art^s Department to help, among 

other things, to develop motion picture 

industry graduates, has presented "Cinema 

'65—a festival of Canadian films," 

The film festival celebrated the 25th anniversary 

of the National Film Board of 

Canada and also was the inaugural undertaking 

of the college's new department. 

The program of Cinema '65 featured a 

theme and lecturer each eveniiig during 

its week of activity, 

Guy Roberge. Canadian film commissioner 

and chairman of the NFB, opened 

the festival at the inaugural evening which 

had as its theme "NPB '65." Films included 

"Down Tlirough the Years," 

"Phoebe, Legault's Place," "Endm-ing Wil- 

" 

derness "23 Skidoo." 

Tom Daly, NPB producer during the week 

discussed "The Documentary; Ti-adition 

and Transformation." Illustrating his lecture 

were "Churchill's Island," a wartime 

film that won Canada's first Academy 

Award; "Very Nice—Very Nice" and "Paul 

Tomkowicz." 

Robert Verall, also a producer at NFB, 

discussed "The Animated Film," showing 

"Christmas Ci-acker," "Five for Pom-," "La 

Poulette Grise," "Canon," "Fiddle-de-Dee," 

"Romance of Transportation" and "The 

Great Toy Robbery. Mark Slade. NFB 

" 

producer, spoke on "The Film in Education." 

Films shown were "Canada, Landform 

Regions" and "Dance Squared." 

Theme of the final evening of the week 

was "Tlie Feature Film." Robert Russel, 

free-lance film critic, lectured. 

Dr. John O'Brien, S. J., coordinator of 

the festival and chairman of the department, 

said, "By having a different theme 

each night, we offered in the film and 

lectm-e series a basic understanding of 

film foi-m and technique." 

Start 'Swing for Two Spies' 

Production in Spain 


NEW YORK—Filming has started in 

Spain on "Swing for Two Spies," Hansjurgen 

Pohland production for Modern 

Art Film, being filmed in Cinemascope and 

color as a German-Italian-Spanish coproduction. 

Starring Helmut Lange, Heidelinde 

Weis, Barbara Lass and Dick Palmer, 

the film is directed by Michael Pfleghar, 

with a second unit direction by Alberto 

Cardone. It reunites the stars and production 

team of "The Corpse of Beverly Hills," 

last year's German enti-y in the Cannes 

Film Festival, which will be released in 

the U.S. by Medallion Pictures Coi-p. No 

distribution deal has been made for "Swing 

for Two Spies" to date. 

Dave Clark Five Picture 

For Warner Release 


LONDON—"The Dave Clark Five Runs 

Wild," will be the title of the first feature 

picture to star England's popular musical 

group, now before the cameras, according to 

Warner Bros., which will release the picture 

in the U.S. this summer. 

David Deutsch is producing and John 

Boonnan is directing from a screenplay by 

Peter Nichols with Barbara Ferris in the 

female lead. 

Regional Cenler Plan 

For Quebec Censors 

MONTREAL- Qut bec'.s 

Board of Cinema 

Cen.sors "uses good ,sen.se" in judging motion 

picture films to be shown in the 

province, said Bona Arsenault, provincial 

secretary, under whase department the 

affairs of the provincial motion picture industry 

are concerned. 

Two members of the legislatui-e in the 

Opposition, Jean-Jacques Bertrand and 

Jean-Paul Clouticr, proposed in the House 

the setting up of regional centers for 

Quebec's Film Board, The two members 

said this proposal was necessary to assui-e 

a greater distribution of films prepared at 

substantial costs by the province. The proposals 

of the Opposition came as the House 

dealt with appropriation of $376,500 for 

the Film Board. 

Arsenault said the censors at the present 

time must use "their good sense" as they 

are still operating under a movie law that 

is very much outdated. In answer to questions, 

he said sometimes the censors have 

approved films to be shown in Montreal 

and refused them for showing elsewhere 

in the province. He said this reflected the 

greater sophistication of Montrealers, generally, 

compared w-ith smaller urban areas. 

Arsenault said he has a new movie law 

ready for discussion in the legislature, 

which will deal wuth all sections of the 

cinema industry, except for television 

which is entirely under federal government 

jurisdiction. 

Dealer Files Writ Against 

Banning U. S. Magazine 

MONTREAI^—Quebec's Board of Cinema 

Censors, which has enough trouble with 

the motion pictui-e films shown in the 

is province, now under fire for banning 

of a United States publication, Cavalier. 

Montreal Newsdealers Supply Co., 

through Manuel Shacter, queens counsel, 

is attacking the province of Quebec's censorship 

statute barring possession of periodicals 

condemned by the board. The petition 

has been entered in a Superior Court 

writ on the grounds that such legislation 

falls exclusively mider the jui-isdiction of 

the federal government. 

Montreal Newsdealers is attacking the 

constitutionality of the act by way of petition 

for a WTit of prohibition against the 

board of Cinema Censors of the Province 

of Quebec. 

A U.S. monthly. Cavalier, was declared 

"an immoral publication," and a censorship 

order was issued against it in March, 

1962. 

As long as the order remains in force, 

the petitioner will not be allowed to own 

or distribute the magazine. The petition 

seeks to bar proceedings to enforce the 

order by the board until final judgment 

on the question of the constitutionality of 

the act. In the submission that the act 

was "ultra vires" of the Province of Quebec 

Legislature, the petition maintains that it 

deals with a matter in the field of criminal 

law which lies within the exclusive competence 

of Parliament. 

Romain Gary's new novel, "The Ski Bum," 

to be screened for Embassy Pictures, has 

been highly acclaimed by literary critics 

throughout the country. 

BOXOFFICE March 29, 1965 

E-1

MONTREAL 

'Mel Johnston, manager of the Kent, is 

recuperating in his home following 

surgery in Royal Victoria Hospital. Ernie 

Bertin, assistant manager, is filling in for 

Johnston ... On the sick list were Paula 

Angelesco, secretary to Gordon Lightstone, 

manager of 20th Centui-y-Pox; Paul Vanier, 

suffering from fatigue; Bill Guss of MGM, 

who underwent minor sm-gery; I. Levit, 

Columbia manager, reported doing well 

following a hospital stay. 

Carl Brock, owner of the Pi-incess at 

Cowansville, Que., died following a long 

illness ... J. Perrault. owner of Perro 

Theatre at East Broughton, is mourning 

the death of his son, who died two weeks 

after suffering injui-ies in an auto crash . . . 

Returning from holidays were Harry Cohen, 

Atlas Films, and his wife, who spent 

a month in Acapulco, and Kenneth Rosenberg, 

Columbia sales representative . . . 

Roland Beaupre of the Prancais at Lorrainville 

was a Filmrow visitor . . . George 

McKenna, 23, who was with United Amusement 

Corp. two years, then advanced to 

assistant manager of the chain's York 

Theatre in Montreal, has become manager 

of Cinema I and n here of Redstone 

Theatres of Toledo. He made contact with 

Redstone through Boxoffice's classified 

ads, he says. 

Gilles Groulx of the National Film 

Board, author of the film "Chat dans le 

Sac," has completed the scenario, but the 

film's production schedule remains uncertain. 

Meanwhile, he is preparing a documentary 

on the phenomenon of "ye-ye" 

singing, which is to be in 35mm . . . Cooperatio, 

the privately-owned film producmg 

company, has started production of its 

fifth feature film, based on a novel by 

Claude Jasmin, "Delivrez Nous du mal." 

Prompt theatre service from

I 

new 

: "Mary 

Hollywood Museum 

Waits Further Report 


HOLLYWOOI>—Directors of the Hollywood 

Museiuii. meeting Tuesday il6', voted 

to curtail operations in keeping with available 

funds pending further report by the 

cultural study committee to the board of 

supervisors, expected March 30. 

Sol Lesser, president, plans to present a 

report, which will include the Hollywood 

Mu.seum reaction, to the supervisors after 

further cultural committee recommendations 

have been submitted. 

A meeting of all department heads of the 

project, including the curators and staff, 

was held Wednesday il7i in the headquarters 

of the Ass'n of Motion Picture and 

Television Producers. 

The museum ran into problems in trying 

to get the four major Hollywood industries, 

motion pictiue.s. TV, radio and recording, 

under one roof, when the Hollywood Bowl 

complex had to be considered in a new 

light. Bart Lytton. financier and ex-script 

writer, foresaw an operating deficit in his 

examination of the projected income. His 

presentation convinced the county government 

that the competition of tours from 

Universal Studios and MGM took care of 

many "visiting firemen," as studio buffs 

are called. 

With an area of nearly 100 acres now to 

be considered, plans for construction of the 

museimi as originally visualized are to be 

held in abeyance until the cultural committee's 

new recommendations are discussed. 

Cinema V Ups Operations 

In Europe Under Edwards 

FroTi Eastern Edition 

NEW YORK—Cinema V is expanding 

its operations in Europe under Robert. Gordon 

Edwards, who will handle the distribution 

in Europe of pictures which the company 

will not handle in the U.S., according 

to Carl Peppercorn, executive vicepresident. 

Cinema V will also act as sales 

representative for a number of European 

filmmakers in selling rights to Europeanmade 

pictures to other American distributors. 

This would provide Cinema V with four 

different types of releases, 1—pictures the 

company will distribute worldwide: 2—pictures 

the company will distribute domestically, 

not in the foreign markets: 3—pictures 

the company will distribute in foreign 

markets, but not domestically, and 4 

—pictures on which the company will act 

as sales representatives. 

According to Peppercorn, Edwards and 

Cinema V will act as sales agent for certain 

films which were "too expensive" for 

Cinema V at this stage of its development 

and for others which do not fit into the 

company's "limited" release schedule for 

any given year. 

AIP to Release Dance Short 


HOLLYWOOD—A ten-minute short subject 

in color, titled "La Danse a Go Go," 

has been acquired by American International 

Pictures, according to Leon P. 

Blender, vice-president in charge of distribution. 

The new AIP short, aimed at 

single-bill tenitories. shows the new dance 

crazes which are sweeping the country. 

Pioneers Golf Tournament 

Scheduled for June 3 

VANCUUVEK- Thr UIG5 Canadiiin Picture 

Pioneers Kolf tournament was discussed 

at a luncheon. Slated for Quilchena 

Golf Course June 3 irain or shine i. it already 

shapes up as the biggest and best in 

this rapidly growing get-together. It is 

growing so rapidly that already restrictions 

have been laid so only industry 

members and very close friends can attend. 

Chaii-man is Bob Kelly. Odeon. New 

Westminster. The committee includes Abe 

Peinstein. Astral, tickets, timekeeper, offical 

scorer, and side betholder: Frank 

Marshall. Odeon Drive-In. New Westminster, 

in charge of prize-promotion: past 

president Harry Howard, theatre equipment, 

prize awards: Lou Segal. Lyric, raffle 

and door prize; Dawson Exley. 20th- 

Fox, prize and entertainment committee. 

Pioneer president Shirley Wilson, and secretary 

Larry Strick. members-at-large. Of 

interest this year, is a proposed trophy 

to be put up for perpetual competition in 

memory of Pioneers. 

20th-Fox, Universal 

MGM Win Awards 

HOLLYWOOD — Twentieth-Fox won a 

Golden Reel Award at the Motion Picture 

Sound Editors organization's 12th annual 

dinner March 13 in featui'e film and television 

branches. MGM and Universal 

sound cutters were awarded one each and 

Sen. George Mm-phy iR-Calif.i was made 

an honorary member of the 125-professional 

society. 

Best sound edited feature film was "The 

Lively Set," produced by William AUand 

for Universal. Best sound edited television 

series was "Voyage to the Bottom of the 

Sea," Irwin Allen-produced 20th-Fox film 

for ABC-TV. Best dialog editing Reels 

handle for loop-line citation begun 

only last year) went to tie vote "Pate Is 

the Hunter" and "The Unsinkable Molly 

Brown," 

Senator Murphy's son Dennis accepted 

for his dad. Life membership card No. 1 

was given to Morse Opper, past president 

of MPSE, currently ill. Pi-evious honorary 

members in attendance were retired critic 

Edwin Schallert and veteran sound effects 

man Jack Foley. Joe Flynn was master-ofceremonies. 

MPSE president Peter Berkos, 

vice-president, Jim Bullock, treasm'er, Jack 

Schrader, secretary, Leonard Corso and 

past president Joseph Von Stroheim directed 

the affair. 

Kodak Employe Dividends 

Total $61.6 Million 

Eoste Edit 

ROCHESTER—Wage dividends totaling 

$61.6 million were distributed Tuesday 

(16) to 51,900 Eastman Kodak employes, 

including $43.1 million to 34,000 in the 

Rochester area. 

The employes have a choice on whether 

the dividend is paid to him or deposited in 

a deferred profit-sharing plan. In this the 

53rd year of the Kodak bonus, a record 

$37.30 for each $1,000 earned by an employe 

over five years, was paid or deposited. 

Based on an average $6,000 salary, 

an employe receives $1,119 before taxes. 

OTT AÂ/ A 

'Tht- I''PC' ('upitol has another string of 

stage attractions which provided interludes 

for "Of Human Bondage," Clancy 

Brothers appeared one night i23i, to be 

followed by Joan Baez, U.S. folk singer, 

on Sunday i28i with a Hadassah benefit 

Monday night i29i featuring Roger Williams, 

pianist. Next to come was "Beyond 

the Fringe' for two days March 31- 

Although the late Frank 

April 1 , . 

Gallop was the key man for Poto-Nite at 

four theatres, the promotional feature has 

been continued without a break at the 

Centre, Linden, Somerset and Mayfair, 

Ottawa civic officials have gone ahead 

with plans for consti-uction of an all-purpose 

building at the exhibition grounds at 

an estimated cast of $5,250,000. The structure 

will be used for all types of sport 

and entertainment . . . Still another club 

organization has made its debut here, 

this being the Society RAM which has 

arranged a series of Saturday night 

screening for members in the theatre of 

the National Research Council. The group 

is associated with RAM Productions in 

the United States. 

The closed-circuit presentation of a 

prize fight direct from New York was regarded 

as a better-than-average success 

at the auditorium gate here but no announcement 

has been made regarding a 

local booking by direct TV of the Indianapolis 

500-mile race, which is something 

different. Film shown for members 

included the following: "Nana" by the National 

Film Theatre: "King Kong" presented 

by Bytown Cine Club: "Big Day" 

from F^-ance. screened by Le Hibou Film 

Society, and juvenile program at the city's 

Lakeside Gardens. "My Fair Lady" goes 

" 

on and on at the NeLson 

i 

since October 

28 

1 

Poppins" is very much alive 

at the Regent for a ninth week: "Percival 

has roiuided out a fifth week at 

one of the Elgins, and "Goldfinger" rated 

a 12th week in Ottawa at the Rideau and 

Britannia. 

WAHOO is 

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HOllYWOOO AMUSEMENT CO. 

3750 Oakfon St. • SUokle, Illinois 

March 29. 1965 K-3

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BOXOFFICE :; March 29, 1965

• AOLINES & EXPLOITIPS 

• ALPHABETICAL INDEX 

• EXHIBITOR HAS HIS SAY 

• FEATURE RELEASE CHART 

• FEATURE REVIEW DIGEST 

• SHORTS RELEASE CHART 

• SHORT SUBJECT REVIEWS 

• REVIEWS OF FEATURES 

• SHOWMANDISING IDEAS 

THE GUIDE TOiiBETTER BOOKING AND B U S I N E S S - B U I L D I N G 

Free Admission for Pajama-Wearing Women Successful 

Fort Worth Hollywood 

Uses This Gimmick 

For 

'Bedfellows' 

•Girls, they dare you. First 100 women 

wearing pajamas will be admitted free to 

the Hollywood Theatre at 8 tonight. The 

film is "Strange Bedfellows.' " 

That item appeared in Jack Gordon's 

column in the Fort Worth Press, and was 

just part of the ballyhoo Manager Hari-y 

Gaines successfully used to build up his 

"Bedfellows" playdate at the Hollywood in 

Fort Worth. 

TV ADVERTISING 

A six-sheet display, mounted on an easel, 

was used two weeks in advance of playdate 

in the lobby. The display was moved 

to an empty downtown window during the 

picture's run. Gaines used television advertising 

"with excellent results." A TV 

station cooperated in showing news shots 

of some of the patrons arriving in pajamas 

on opening night. "In fact, the second TV 

station in Fort Worth saw a coliunn in a 

local newspaper and dispatched ne\vsmen 

for some shots of our stunt. We had good 

coverage from both stations." says Gaines. 

R.4DIO IN SECOND WEEK 

"We held the picture over for a second 

'Secret' Film Drcxws SRO 

Business for Detroit Fox 

A "secret" picture drew standingroom-only 

business at the 5,000-seat 

Fox in Detroit. "The Dirty Girls" was 

advertised simply as "The D 

Girls," in newspapers, on the marquee 

and otherwise, "because we thought the 

title was a little too strong," said 

William Brown, president of the operating 

company. Only the already printed 

posters on the front of the theatre gave 

the full title. 

However, the picture did run into 

newspaper "censorship" after running a 

week. The Free Press, after the original 

large display ads had been running, 

asked the theatre to limit its advertising 

on the picture to a 25-line insertion, 

and that all advertising was to be submitted 

4S hours in advance, allowing 

time for a copy review. 

Manager 

Harry 

Gaines greets the 

first two pajamaclad 

girls 

who showed 

up for free admission 

to "Strange Bedfellows." 

week," Gaines points out, "and plugged or 

saturated the aii-waves with publicity, using 

our top radio station. We had a better 

than average second week." 

Books also were promoted and given to 

amusement editors, disc Jockeys and television 

personnel. A Fort Worth magazine 

distributor helped to get rack cards and 

posters on "Bedfellows" in all book stores 

in the area. 

In Fort Worth newspapers, the Hollywood 

and the picture were given big plugs. 

A local clothing store also cooperated, 

pointing out in newspaper ads that Rock 

Hudson, star of "Bedfellows." wears Hart 

Schaffner & Marx suits in the picture. 

EIGHT WOMEN SHOW UP 

The Fort Worth Press reported that 

"eight women wearing pajamas showed up 

in the Hollywood Theatre to accept Manager 

Harry Gaines' offer of free admission 

to any woman who came to the boxoffice 

in pajama.s. One mother brought 

two small daughters. All wore pajamas. 

The mother said she tried to persuade another 

daughter, 17, to come along. 'She 

BOXOFFICE Showmandiser — 47 — 

was chicken, wouldn't come,' mama 

laughed. Another of the ladies in pajamas, 

em.ployed by a mental clinic, remarked, 'I 

must be off my rocker." " 

Embassy Releases Exhibitor 

Manual on 'Little Nuns' 

A comprehensive Exhibitors' Showmanship 

Manual on Joseph E. Levlne's "The 

Little Nuns," a May release, is being distributed 

to exhibitors nationwide by Embassy 

Pictures. 

The manual features reprints of the 

various ads and posters being made available 

for the comedy, as well as exploitation 

material, including numerous articles, 

stills, a production trailer and radio spots. 

There also is a reproduction of famed Hollywood 

artist Sam Norkin's interpretation 

of the film's principal characters, for use 

in local newspapers. 

The story of two nuns who attempt to 

make an airline re-route planes flying low 

over their convent, "The Little Nuns" stars 

Catherine Spaak. Sylva Koscina and 

Amedeo Nazzari.

I 

donor 

) 

Milwaukee Riverside Holds Big 

Ballyhoo for Bedfellows' Opening 

The Riverside in Milwaukee was the 

center of attraction Friday (19) as a result 

of an all-out promotion engineered by 

manager John McKay. 

A brief run-down of the various approaches 

include: 

• One Hart Shaffner & Marx suit, 

sport coat, slacks and three coats as worn 

by Rock Hudson in the film were promoted, 

courtesy of the three Colony Shops. 

HUDSON CLOTHING CONTEST 

• A contest carried over radio stations 

WOKY and WRIT blasted a challenge to 

one and all— "Write in 25 words or less, 

why you would like to win one of these 

garments." 

• Three hundred roses were donated 

asked to remain anonymous— "So 

I don't get swamped with more requests"— 

and given out to the first 300 women attending 

opening night. 

• Unique tieup in a window display. A 

bed tiein. compliments of the Kunzelman- 

Esser Furniture Co. 

• Window and shop display of Gina's 

photos at Zito's, Milwaukee's exclusive 

women's shop. 

TWENTY TV SPOTS 

• Twenty spots from WTMJ-TV, to 

publicize 30-minute short on "Strange 

Bedfellows" as a special service. The station 

also had an ad in the Journal and 

Sentinel plugging the picture. 

• Listed as a special in the radio and 

TV guide. 

• Both Marquette and the University of 

Wisconsin (Milwaukee) ran ads and contests 

prior to the opening. 

• All key situations and circuits, including 

managers alerted to the contests. Pressbooks 

and photos sent to them as well as 

to newspapers. 

TAXI TIEUPS 

• 100 Yellow cabs carried strips inside 

with the following message: "You are on 

the way to the Riverside Theatre to see 

the greatest comedy of the year— 'Strange 

Bedfellows.' If you don't believe it, ask 

me!" 

• Six Milwaukee News trucks carried 

40x60's plugging the picture. 

• Radio station WEMP ran a contest giving 

away passes for naming the most 

"Strange Bedfellows." 

• Radio stations WOKY and WRIT ran 

contests giving away the garments from 

the Colony Shops. 

MODELS JOIN IN 

• Capitol Court Shopping Center, which 

features an annual one-day sale, allowed 

two pretty gals dressed in slacks to parade 

up and down the mall with signs on their 

backs announcing the picture's opening at 

the Riverside. 

• Stuffed lion and lamb (borrowed from 

one of the merchants' conspicuously 

plugged the film. 

Other exhibitors in the area who will 

play the pictui-e later, agreed that the promotion 

not only helped the Riverside, but 

will "mb off on our own individual runs." 

Beacon Enterprises Widens 

Activities After Openings 

Following the unique scheduling of two 

openings only a week apart. Beacon Enterprises 

in Detroit has expanded activities in 

different directions for each of its Cinerama 

offerings. 

At the Music Hall, special morning performances 

of "The Greatest Story Ever 

Told" are being scheduled for selected 

days, including two Thursdays and three 

Saturdays. These are planned specifically 

to "enable young people to attend at a 

price they can afford." Adults accompanying 

them also will be given the reduced 

price for these special shows. 

The new Summit Theatre, where "Circus 

World" just opened, has established 

over 60 outpost ticket offices, located 

throughout the city and in upstate 

Michigan. These include the dozens of 

branches of the Automobile Club of Michigan—ranked 

as the world's largest motoring 

organization, all stores of the Sears, 

Roebuck chain, and about a dozen independent 

travel agencies. The setup has an 

international flavor through location of 

two agencies in cities In Ontario, Canada. 

Liberty Music Shops, one of the largest establishments 

of its kind in New York, devoted an entire window 

at its Madison Avenue and 50th Street store to a 

"Love Goddesses" display, the Walter Reade-Sterling 

production. The Columbia Records album and stills 

of various Love Goddesses from the picture were 

utilized. 

Triple-Billing Bows 

In Detroit as Trilogy 

An innovation in triple-billing policy was 

introduced in Detroit by Albert Dezel, operator 

of a circuit of art theatres, in the 

form of a "trilogy"—three pictures with a 

unifying concept, presented under controlled 

conditions. 

Three-feature billing in the usual sense 

has been almost unknown in Detroit in 

recent years. One exception was a rare 

"guest feature" for a show or two. But the 

multiple feature booking of several years 

ago in nearby areas, which did not quite 

get into the Detroit market proper, have 

shown no signs of a comeback. 

Dezel's unifying theme was the presentation 

of three Ingmar Bergman films for 

his sophisticated art audiences at both the 

Surf and the Coronet—"Tlirough a Glass 

Darkly," "Winter Light" and "The 

Silence." The programing of the trilogy 

was justified by a quote from Bergman 

that the three "stand together. My basic 

concern in making them was to dramatize 

the all-importance of communication." 

Dezel offered the pictures as one show 

daily, starting at 7:15, and running 

through to closing time, offering the customers 

the advantage of seeing all three 

films for their values of association and 

comparison, like a film festival showing, 

and making no attempt to sell the program 

as a case of so much bulk screenfare. 

A photograph exhibition on George Stevens' "The Greatest Story Ev 

the Sheraton Fontenelle Hotel in Omaha. The display, which ho 

there four weeks. "Greatest Story" opened at the Indian Hills Cii 

on display in the 

special lighting effects, 

ama Tuesday (23). 

'Young Cassidy' Song 

A new Clancy Brothers and Tommy Makem 

single record, "Young Cassidy," the 

title song from the MGM John Ford film 

based upon the life of the gi-eat Irish playwright 

Sean O'Casey, will be issued within 

the next few weeks by Columbia Records. 

Later this month, they will go to Dublin 

to discuss plans for the production of an 

LP to incorporate the musical score from 

the film. 

— 48 — BOXOFFICE Showmandise Mar. 29, 1965

2x4 

, rounded 

Magicians, Guillotine 

Used lo Promote Film 

A i-oal-looking KUillotiiu' was used on 

stage at the Kimo Theatre in Albuquerque 

dui-ing the two-week run of "Two on a 

Guillotine." 

A guillotine stunt was performed by 

three members of the local chapter of the 

Floating' Woman Builds Surf Gross 

Kent Cummins, a magician, prepares to perform his Icvitation illuson on stage of the Gordon Theatre in 

Baton Rouge during the run of "Ride the Wild Surf." A surfboard levitation olso wos performed each day, 

with attendance scaring for the feature before and otter the stage show, sold Gordon Ogdcn, manager. 

A magicians guillotine oct was used successfully to 

promote Two on o Guillotine" of the Kimo Theatre 

in Albuquerque. The stunt wos performed by members 

of the local chapter of the International 

Brotherhood of Magicians during the first Sunday of 

the booking. Providing the "body" for the performance 

was a theatre employe. 

International Brotherhood of Magicians, 

in a stage performance during the first 

Sunday booking of the film. For the 

trick, officials used an employe—attired 

in a bathing suit—who submitted to the 

unusual gimmick. The stunt attracted 

plenty of attention from the audience. 

Leader of the trio of magicians was 

Paul Britt, who is a disc jockey on local 

radio station KOB. He also gave a number 

of free plugs to the pictui-e and the 

stunt before and after the showing. 

'Lord Jim' Merchandising 

Kit Going to 40 Cities 

An extensive merchandising kit is being 

distributed to retailers across the country, 

highlighting a promotion for "Lord Jim." 

Theme of the campaign involving a cooperative 

venture among Columbia Pictures, 

Vogue, BOAC Airlines, Marvella Jewelry, 

Dynasty Fashions and Dorothy Gray Cosmetics 

is "The Look That Strikes Gold, a 

Fashion Adventure From the World of 

"Lord Jim'." Among the retailers receiving 

the kit are department stores in more than 

40 key cities. 

Featmed in the kit are six full page ads 

— four- in color—slated for the April 1 issue 

of Vogue, and suggestions on how to implement 

the Richard Brooks' film in store promotions. 

Detailed are advertising and 

publicity techniques, newspaper ads, fashion 

shows with a "Lord Jim" theme, photos and 

releases for use on local TV and radio. 

An important part of the broad scope of 

the campaign is a travel promotion tiein 

with BOAC, which will display Far East 

material in scores of travel agencies and 

air-travel offices around the country. 

BOXOFTICE Showmandiser : 

Champagne Bar' Effective Promotion 

For Topkapi'; Other Gimmicks Shown 

"See 'Topkapi' . . . You'll pop with excitement, 

bubble over with laughter." This sign 

was placed on top of a "bar" in the lobby 

of Cinema I at Springfield, Pa., beside champagne 

glasses. 

Manager George Kilpatrick, using good 

old-fashioned showmanship, arranged to 

give his customers a seven-ounce cup of 

Canada Di-y. The distributor fm-nished 20 

cases of the ginger ale. This was done a 

week before opening of "Topkapi." An usher, 

dressed in a white shirt and black bow tie, 

served the patrons. Springfield Beverage 

also had banners on its trucks advertising 

the date of the picture. 

"We also had a wall safe on a platform 

in two supermarkets," Kilpatrick said. "A 

sign read: 'If you open this safe, you will 

receive a string of ('Topkapi') pearls,' In 

the safe we had a string of 50-cent pearls. 

The combination was given to the store 

managers, and they had aides open the 

safes when the supermarkets were crowded 

on the weekend previous to opening of the 

picture." 

LOVE HAS GONE' 

On "Where Love Has Gone," Kilpatrick 

said he promoted red roses and gave them 

out personally at evening show breaks to 

the ladies, telling them to be sui-e and see 

the picture—a film for mothers—and to be 

sure and bring their husbands and daughters, 

but not little juniors. 

Kilpatrick said for "Goldfinger" the usual 

heralds were distributed. And "we sawed six 

1 

pieces of lumber 

1 the edges 

and painted gold bars to resemble gold bars 

at Fort Knox." Displays of "gold bars" were 

set up in supermarkets with appropriate 

copy: "James Bond's back in 'Goldfinger,' 

: Mar, 29, 1965 — 49 — 

the story of the plot to rob the U. S. gold 

depository at Fort Knox." 

'ITALIAN MARRL\GE' 

For "Marriage Italian Style," Kilpatrick 

arranged for a couple to have a church 

wedding with a reception. After this, they 

were driven to Atlantic City where they were 

guests of the Lafayette Motor Inn for three 

days, with the Italian Fiat agency furnishing 

a car for the couple. 

For his Saturday matinees, Kilpatrick has 

a birthday party stunt going in cooperation 

with a pancake house. The children register 

there and at the theatre. 

The week before a birthday, the child is 

sent a birthday card. This explains plans 

for a party. The de luxe party, with novelty 

hats, birthday cake, etc., costs S2 per child, 

including theatre admission. The birthday 

child is admitted free at the theatre and 

there also is a free dinner at the pancake 

house with the child's parents. 

N.Y. Managers Winners 

In MGM Promotion Contest 

Robert Potenziani, Seymour Brond and 

Saul Shapiro, three New York Metropolitan 

area theatre managers, have been acclaimed 

the winners in the best overall 

exploitation campaign contest conducted 

by MGM in connection with the showcase 

engagements of "The Americanization of 

Emily" and "The Outrage." 

Potenziani. manager of Loew's State. In 

White Plains, won the first prize of $150, 

and Brond, manager of Loew's Orpheum, 

in Manliattan, won the second prize of 

$100 for their campaigns on "Emily." 

Shapiro, wiio manages B. S. Moss' Central 

Theatre in Cedarhurst, L.I., was awarded 

$150 for his campaign on "Outrage."

— 

XHIBITOR HAS HIS SAY 

lABOUT 

S- 

PICTURES! 

AMERICAN INTERNATIONAL 

Goliath and the Sins of Babylon (MP)— 

Mark Forrest, Scilla Gabel, John Chevron. 

This sort of thing is fine for my situation. 

I still say AIP and Howco are the small 

town's friends, as well as the city's. Played 

Tubs., Wed. Weather: Wann and rainy. 

Terry Axley, New Theatre, England, Ark. 

Pop. 2,136. 

BUENA VISTA 

Misadventures of Merlin Jones, The

MmeOLiWHlB 

.- JiillOKPRODOCllON 

If you flipped for'Flipper 

you'll roar with... 

and her hilariously helpless family and friends! 

MetroCOLOR 

llOOfSON-BEfDlERICWmmMILLK 

5/7(/ClENCEBAifflliAiyRrimiimMPS0Niiw 

.»«S|. 

Above art is ovoiloble as ad mat No. 307—360 lines (3 cols, x 120 lines) 

M-G-M PRESSBOOK 

Copyright 

1965 Mclru-GoUlwvnMayir. Inc. All Riglit^ R.-crve.l 

4-A

. vurated. 

PROMOTION 

YOUR BOXOFFICE WILL SOAR WITH A NEW HIT TUNE 

Just wotch this MGM single record, recorded by Glen Sutton, climb those charts! The lively tune, "Clarence, the 

Cross-Eyed Lion'' was written by Ray Stevens and Bob Tubert. Ray Stevens is a well-known composer responsible for 

quite a few hit novelty songs such as "Ahab The Arab," "Horry the Hairy Ape," and "Jeremiah Peabody's Poly Un 

Quick Disolvrng, Fast Acting, Pleasant Tasting, Green and Purple Pill." Reap boxoffice benefits by help 

plug the record because it will build anticipation and recognition for the film. The song combines today's 

beat with story interest and identification. ]t will appeal to kids on the story level and to teenagers as a 

:• record. (Lyrics reprinted at right) 

The public (especially kids) lovesa novelty song! Remember 

the fantastic popularity of "Frosty the Snowman," "Here 

Comes Peter Cottontail" and "Rudolf, the Red-Nosed 

Reindeer"? The music and lyrics for "Clarence" ore just 

cs delightful, if not more so. 

MGM Records will distribute the record to 3,700 leading 

disc jockies. Kiddie television and radio shows, throughout 

the country, will be using the record as a prize for 

contests. "Clarence" is going to cover the country. 

And, here's how you can roar your way to big boxoffice . . . 

* Play the record on your lobby loudspeok< 

during your playdate. 

* Set up lobby sales display in cooperation with local 

MGM Records Distributor. In return, have ploydote 

and advertising moteriol displayed at record shops. 

Present records to first 100 admissions. 

Get the record played at school donees 

dance parties. 

• Moke sure that all local disc jockies and emcees of 

children's programs have a copy of the record. The 

resulting airplay should be extensive and diversified. 

Present the ird to local ( nent parks for loud- 

Ask disc 

jockies to 

submit their drawings of Clarence 

COLORFUL "CLARENCE- BALLOONS 

Enclose check and order from: 

VAN DAM PRODUCTS, INC. 

1299 Jerome Avenue Bronx 52, N.Y. Tel: 212 WY 2-4800 

Plastic bolloon sticks are available from toy jobbers or at Von 

Dam @ $5.75 per 1,000. Harmless helium, to moke balloons 

float, costs approximately $25.00 per tank (fills 500 balloons). 

Check Clossified Directory. 

Help the zoo in 

m. Most publicly SUGGESTED OUTUNE FOR "BUY THAT LION" PROMOTION: 

> 

owned zoos operate at a deficit and would cooperate 

1. Bring all interested parties together: mayor, zoo curoto 

enthusiastically in an endeavor that would contribute 

media representatives, president of local hui 

toward the purchase of on animal. 

principals, scout leaders, conservatonists, etc. 

You will find many willing helpers for this effort: 

• Newspapers, television stations 2. and radio stations can 

Set up a plan that includes: a financiol goal, a centrol 

contribute publicity and news coverage. 

collection point for all contributions, a "Lion-Meter" set 

• Schools, scout groups, humane up in your lobby to chart progress of campaign. 

societies, public officials 

and civic leaders can all lend their support in their individual 

oreas of influence. 

IMPORTANT: Your promotion must alwoys be referred to as 

"inspired by MGM's 'Clarence, the Cross-Eyed 

Lion.' " This will insure publicity benefits for 

you from all phases of over-oil effort. 

THEATRE TRAILER 

TEASER TRAILER 

der from National Screen Service Branc 

THAT LION" TIE-IN PROMOTION 

I 

TRAILERS AND E. T.S 

I 

3. Timing Is Important! Start your "Buy That Lion" campaign 

as for as possible in advance of your opening date. 

Deadline should be o few days before opening. Hold 

ceremonies such as presentation of check to zoo curator 

in front of theatre on opening day for press coverage. 

If possible, have the lion in cage on display. 

TELEVISION TRAILER 

Tliree(60 seconds in length ond three 20 second 

length. Avniloble from your MGM Field I 

Representative. 

" 

RADIO E. T.S 

I, 30 and 20 seconds in lengtl 

oilable from your MGM Fiel

PUBLICITY 

ADVERTISING 

ADVERTISING 

PROMOTION 

BALLYHOO WITH TABLOID HERALDS 

e's 

i 

J ...who ju. 

icouldrVtqui 

iKe roanngly funnuj tale 

of a teen-ager m 

p^-ffica ai^d 

d 

I 

gentleman 

3Ke picked 

for a pal! 

M»Gom«''? 

-*^ -Jgl^ 

RICHPHW-CmLMILL[b/7^CWNCffl 

ISiTouAliirMWOOMPSONlBwrll 

.3 

E A T R E 

Ad Mat No. 406-448 Lines (4 Cols, x 112 Lines) 

^;^S?^ 

BiPPER' 

fi

LIFE LOVES THAT LION MAKE YOUR OWN LOBBY STANDEE 

CLARENCE SAYS 

"GET THESE CLOTHES FOR SUMMER CAMP' 

LIVE 

RADIO SPOTS 

CLARENCE THE CROSSEYED LION live radio 1:00 =1 

LIFE MAGAZINE Tear Sheet Department 

"CLARENCE DESERVES A JUNGLE LOBBY DISPLAY 

For added eftecl, order Ihis four color JUNGLE BACKGROUND PAPER 

sheets ol 27 x4r - All sheets molch lor o continuous pottcrn in sevt 

Cost: 20c per sheet, F.O.B. Dolios. Minimum order ! 

Evans Printing and Poster Co. 

SUPERMARKET TIE-IN FLOWERS 

FOR MOTHERS 

Make duplicate standees for all tie-ins: toy stores, supermarkets, 

WORK WITH CONSERVATION 

AND EDUCATIONAL LEADERS 

Animal conservation is on important theme in 

"Clarence." Arrange a special screening for leaders of 

all groups concerned with the conservation and study of 

wildlife. 

Call on executive of your zoo, university, or animal 

humane society for help in preporing an invitational 

list. Such a list would include state and county conservationists, 

zoo personnel, museum officers, professors, 

ond instructors in biology and zoology, humane society, 

wildlife organizations, scout leaders, etc. The picture 

has enough scientific merit to warrant support and, 

where practical, active endorsement. 

After the screening, discuss individual projects such as: 

MATINEE GROUP SHOWINGS FOR SCHOOLS 

LOBBY OR STAGE EXHIBITION OF SMALL ZOO 

ANIMALS 

SPECIAL CONSERVATION LECTURES AT MUSEUM 

AND ZOO 

DISTRIBUTION OF POSTERS AND HERALDS AT 

THESE PRIME SOURCES 

TV, RADIO AND NEWSPAPER INTERVIEWS OF CON- 

SERVATION LEADERS 

HAVE MAYOR PROCLAIM "ANIMAL CONSERVA- 

TION WEEK" DURING ENGAGEMENT 

SUGGEST CITY-WIDE PRIMARY OR SECONDARY 

SCHOOL ESSAY CONTEST DEALING WITH 

ANIMAL CONSERVATION 

It 

On April 

comedy- 

i 

CHERYL 

LETTER TO 

COMMUNITY VIPs 

excellent i 

will be showing ( 

he State Theatre will proudly present MGM's 

Here is a wonderKiIly hinny 

'Clarence, the Cross-Eyed Lion." 

[ menagerie in their 

African home. ncluding a resourceiul cross-eyed lion 

ed Clarence. Not only does this motion picture 

I 

rtain with its humor and excitement, but it educates. 

The film advocates a dynamic understanding and 

[ hfe, 

recommend, therefore, that you, your family and friends 

see MGM's "Clarence, the Cross-Eyed Lion" for pure 

enjoyment. This is the uUimote in fine family entertain- 

Sincerely, 

John Smith 

Manager of State Theatre 

MILLER 

CLARENCE THE CROSS-EYED LION live radio 1:00 #2 

a porty o» owtwitting I 

CLARENCE THE CROSS-EYED LION live radio 30 see ^1 

CLARENCE THE CROSS-EYED LION live rodio 30 sec ?2 

St I 

CURENCE THE CROSS-EYED LION live radio 20 sec. =1 

If you flipped for "rtipper," you'll roar when you see MGM-sucve 

CLARENCE THE CROSS-EYED HON Inre radio 20 sec =2 

CLARENCE THE CROSS-EYED HON live rodio 10 sec =1 

CURENCE THE CROSS-EYED LION live rodio 10 sec =2 

TELEVISION 

INTERVIEWS 

^d^vJ 

I Moy 

Day, Mother's Day

mMimsmm!?m 

SSSfg?- 

Roar With the one 

and , r 

If aou flipped for'f 

you'll roar with. 

CUreuce*; 

bArdft/youll n 

" .r .\ ever / 

-y-'i-^j^ 

See/ 

Hilarious TALE OF 

Teen-age gal and 

HW CROSSiyto Rati 

MaSMuCH 

FUN as ', 

SA'RiNtliGSr 

CtareNce . 

Ad Mat No. 210—56 Lines (2 Cols. 

if; 

"FiipperTolks. 

Here comes... 

„MetnDCOLjOR rfflOMTriEM3KER,OF'RiPPEB; / 

UlIHOraN BEISYDW- mffllDN CML^ 

a/CLARBJCESlIii KOmiiiomboii iiwn I'Ib Kiufiw 

THEriil^RIOllSTAIf 

OFaTeEN-AGEgaL 

;V

PUBLICITY 

fvV4EW700SWHO" 

VPOM THE mmoFWPEK 

M 

r^^ 

^^ 1 

"cone ana *-" "y .- i^î^'fMvx^^^ 

» LI*''* 

mHlifflClltttlHiraa/CWNCEB 

ffiiraffiiEiBwiBm liwiijoiiifaiiw MetrDcoioR 

THEATRE 

-.irtyErilLARlOUSTAtfoF 

*| A Teen-age GALAND 

HKCROSS-CyEDFALI 

SPECIAL 

Ad Mat No. 306—270 Lines (3 Cols, x 90 Lines.) 

Mmm-mm 

''MwiCiiwaimKrjN immifi il'Bww

eye 

. 

PUBLICITY 

MEET SCREEN'S NEWEST STAR: CLARENCE, THE CROSS-EYED LION 

d by HoUywood proas 

the result of a sin- 

Like Ben Turpin he suffeied 

? Ben Turpin he turned the 

idfcap to advantage in winning 

starling lole 

:Tie actor is Claience a cocknca 

USA 42 miles fiom Los 

;eles Its a lanch wheie almost 

izees to elephants are taught 

animal method m preparatlU 

a youth as lions go Clarwa* 

born in the United States 

years ago Tramer Ralph Heland 

producei Ivan Tois cors 

of "Africa, USA. didn t 

i/e that the animal s eyes weie 

êd when they pui chased him 

\ctually, I wouldn't have paid 

I it anyway 

Marshall Thompfoi 

The ; 

Goldwyn-Mayei s comedy Clarring 

Marshall Thompson Betsy 

Drake Richard Haydn Cheryl 

Miller and Clarence 

Evei since the public learned 

that Hollywood was makmg a star 

out of Claience Helfei has re- 

MGM to devote some of the profits 

from the film to an opeiation 

We checked with five outstanding 

vetei inarians. ' Heifer 

said They weie of the opmion 

that such an operation would not 

be successful So little is known 

about surgery on wild animals that 

there is a chance we might ruin 

Clarence's world rather than 

straightening out we tam- 

it if 

peied with it" 

Heifer added that Claience is 

vei-y contented with his woild the 

;-eyed being favois 

J didn't To add t 

les. Clarence was stuck with 

lossed eyes and we thought 

[ with a cock-eyed c 

plained "Clarence turns his head 

slightly to use the eye with best 

vision Thus, when it looks as 

though he is about to walk to one 

side, he'll move straight ahead 

Clarence had another small 

pioblem Being a young lion his 

mane hasn't completely developed 

As a matter of fact it is quite 

stiaggly and makes Clarence look 

like anything but the king of

LIFE LOVES THAT LION MAKE YOUR OWN LOBBY STANDEE 

CLARENCE SAYS 

"GET THESE CLOTHES FOR SUMMER CAMP" 

LIVE RADIO SPOTS 

CLARENCE THE CROSS-EYED HON live radio 1:00 #1 

ir . . . Cloronce the CroM-Eyed LionI He's the biggest, strongest, kookii 

at ineludes o swinging teenage girl . , . well, the tun storts to f 

t 

CLARENCE THE CROSSEYED LION live radio 1:00 #2 

"CLARENCE DESERVES A 

"Junglclio" your ( 

SUPERMARKET 

TIE-IN 

JUNGLE LOBBY DISPLAY 

JUNGLE BACKGROUND PAPER In 

FLOWERS 

FOR MOTHERS 

WORK WITH CONSERVATION 

AND EDUCATIONAL LEADERS 

mimal conservation is on important 

Clarence." Arrange a special screening for leaders of 

groups concerned with the conservation and study of 

ty, 

humane society for help in preparing on invitational 

list. Such a list would include state and county conservationists, 

zoo personnel, museum officers, 

professors, 

and instructors in biology and zoology, humane society, 

wildlife organizations, scout leaders, etc. The picture 

has enough scientific merit to worrant support and, 

where practical, active endorsement. 

After the screening, discuss individual projects such as; 

MATINEE GROUP SHOWINGS FOR SCHOOLS 

LOBBY OR STAGE EXHIBITION OF SMALL ZOO 

ANIMALS 

SPECIAL CONSERVATION LECTURES AT MUSEUM 

AND ZOO 

DISTRIBUTION OF POSTERS AND HERALDS AT 

THESE PRIME SOURCES 

TV, RADIO AND NEWSPAPER INTERVIEWS OF CON- 

SERVATION LEADERS 

HAVE MAYOR PROCLAIM "ANIMAL CONSERVA- 

TION WEEK" DURING ENGAGEMENT 

SUGGEST CITY-WIDE PRIMARY OR SECONDARY 

SCHOOL ESSAY CONTEST DEALING WITH 

ANIMAL CONSERVATION. 

Dear iriend: 

LETTER TO 

COMMUNITY VIPs 

In a time, when the community is asking for more fine 

lamily enter lainmeni, we will be showing a motion picture 

which is excellent entertainment for the entire fcmiily. 

On April 15, the State Theatre will proudly present MGM's 

comedy-adventure, "Clarence, the Cross-Eyed Lion." 

Here is a wonderfully funny movie about a jungle veterinarian 

and his daughter who house a menagerie in their 

African home, including 

I recommend, therefore, that you, your family and friends 

see MGM's 'Clarence, the Croas-Eyed Lion" for pure 

enjoyment. This is the ultimate in fine family entertain- 

Sincerely, 

John Smith 

Mcmager of Slate Theatre 

CLARENCE THE CROSSEYED HON live rodio 30 sec. #1 

CLARENCE THE CROSSEYED HON live radio 30 sec. #2 

CLARENCE THE CROSSEYED HON live radio 20 sec. #1 

eomcdy itor . , . Clarence the Cr«»-Eyed Lionl Hc'j the biggctt, rtrongert, 

CLARENCE THE CROSSEYED LION live radio 20 sec. #2 

CLARENCE THE CROSS-EYED HON live radio 10 sec. #1 

CLARENCE THE CROSS-EYED HON live radio 10 sec. #2 

TELEVISION INTERVIEWS 

paign o( Clorence Icstimoniols 

CLARENCE 

SAYS 

ARE YOU DUE FOR iu EYE EXAMINATION 

ul diasses, makes for o humorous, 

rseirlent regording eye examinoptofêtrists 

might wont to use 

Clarence in a campoign ti get the public to test their 

eyes. Schools may wont |»0 do the some. Opticions, 

community on the necessily of weoring glasses with a 

slogan like "You may need glosses . - . sometimes, even 

cross-eyed lions wear theni" themt Always get your playdote

PUBLICITY 

MEET SCREEN'S NEWEST STAR: CLARENCE, THE CROSS-EYED LION 

• 

embarrassed 

HOLLYWOOD'S BEAUTY AND THE BEAST 

PROMOTION 

IVAN TORS CRUSADES TO SAVE WORLD S 

WILD ANIMAL SPECIES FROM EXTINGION 

YOUR BOXOFFICE WILL SOAR WITH A NEW HIT TUNE 

Just watch this MGM single record, recorded by Glen Sutton, climb those charts! The lively tune, "Clarence, the 

Cross-Eyed Lion" wos written by Roy Stevens and Bob Tubert. Ray Stevens is a well-known composer responsible for 

quite a few hit novelty songs such as "Ahab The Arab," "Harry the Hairy Ape," and "Jeremiah Peabody's Poly Un 

saturoted. Quick Disolving, Fast Acting, Pleasant Tasting, Green and Purple Pill " Reap boxoftice benefits by help 

ing to plug the record because it will build anticipation and recognition for the film. The song combines today's 

go-go beat with story interest and identification. It will appeal to kids on the story level and to teenagers as a 

dance record. (Lyrics reprinted at right) 

The public (especially kids) loves a novelty song! Remember 

the fantastic popularity of "Frosty the Snowman," "Here 

Comes Peter Cottontail" and "Rudolf, the Red-Nosed 

Reindeer"? The music and lyrics for "Clarence" are just 

as delightful, if not more so. 

MGM Records will distribute the record to 3,700 leading 

disc jockies. Kiddie television and radio shows, throughout 

the country, will be using the record as a prize for 

• Ploy the record on youi 

during your ploydote. 

lobby loudspeaker prior to and 

• Set up lobby soles display in cooperation with local 

MGM Records Distributor. In return, hove ploydote 

ond odvertising material displayed at record shops 

• Present records to first 100 admissions 

J J J^ J J J 

contests. "Clarence" is going to cover the country. 

And, here's how you con roor your way to big boxoffice . . . 

• Moke sure that all local disc jockies ond emcees of 

children's programs hove a copy of the record. The 

• Get the record ployed ot school dances and television 

dance parties. 

• Hove a leoding disc jockey hold o treasure hunt for 

records hidden all over your city 

resulting airplay should be extensive and diversified. 

• Present the record to loco 

speaker 

ploy. 

nent porks for 

loud- 

• Ask disc jockies to have on ort contest where listeners 

submit their drowings of Clarence Best entries win 

COLORFUL "CLARENCE" BALLOONS 

1,000 $2575 

6,000 $23.75 per 

50,000 $22.50 pef 

Shipping and posroge ^ 

1299 Jerome Avenue Bronx S 

i Note Plostic PI balloon sticks ore ovoilobie from toy jobbers or at Von 

fqi $5 75 per 1,000 Hormless hel. N. to moke balloons 

costs approximately $25.00 per tor \|ls 500 balloons). 

"^"«k Classified Directory 

RUN A "BUY THAT LION" TIE-IN PROMOTION 

Help the zoo in your community get Dn. Most publicly 

ovuned zoos operate at a deficit would cooperate 

enthusiastically in on endeavor tl would contribute 

toward the purchase of on animal. 

You will find many willing helpers for this effort; 

• Newspopers, television stations ond radio stations can 

contribute publicity and news coverage. 

• Schools, scout groups, humane societies, public officials 

and civic leaders can all lend their support in their individual 

areas of influence. 

IMPORTANT: Your promotion must always be referred to as 

"inspired by MGM's 'Clarence, the Cross-Eyed 

Lion.' " This will insure publicity benefits for 

you from all phases of over-all effort. 

THEATRE TRAILER 

TEASER TRAILER 

Order from Notionol Screen Service Bronc 

SUGGESTED OUTLINE FOR "BUY THAT LION" PROMOTION: 

1. Bring all interested parties together: mayor, zoo curator, 

media representatives, president of local humane society, 

principals, scout leaders, conservatonists, etc. 

2. Set up a plon that includes; a financial goal, a centrol 

Deadline 

TRAIUERS AND E. jKJ- 

JTELEVISION TRAILER 

Three 60 seconds in length and three 20 seconds in 

lengtlJ. Available from your MGM Field Press 

ributic 

ir lobby to chart progress of campaign. 

important! Start your "Buy That Lion" camfar 

OS possible in advance of your opening dote, 

should be a few days before opening. Hold 

is such as presentation of check to zoo curator 

of theatre on opening day for press coverage. 

5, hove the lion in cage on display. 

RADIO E. 

60. 30 and 20 seconds 

Press 

Representotive. 

COLOR CLARENCE

SUNNIEST /«i 

SAFa/2/ f 4^ 

you'll ever SEE 

SAfUNJvJlEST 

1^^ 

and uniM 

M^JtroCOLDR 

' 

I^P% 

Ctarenc^ 

'^^^^Sggj?* 

' Tê Onn and Onlu 

6-SHEET 

3-SHEET 

He's 

ill 

"^^^ 

ONE-SHEET 

ACCESSORIES 

6 SHEET 22x28 LOBBY CARD 

3 SHEET 14x36 INSERT CARD 

1 SHEET 14x22 WINDOW CARD 

COMPOSITE MAT 

8x10 STILLS 

BANNERS, VALANCES, FLAGS 

SLIDES 

TRAILERS SET OF 12 COLOR STILLS 

40x60, 30x40, 24x82, 24x60 SPECIALTY DISPLAYS 

ALL ACCESSORIES AVAILABLE AT YOUR 

LOCAL BRANCH OF NATIONAL SCREEN SERVICE 

EXTRA! EXCITING TV TRAILERS GRATIS! 

Three 60 seconds; Three 20 seconds 

Order from Your 

MGM Field Representative 

I 

M advertising material in this pressbook, as well as all 

cr newspaper and publicity material, has been approved 

"er the MPAA Advertising Code as a self-regulatory 

ocedure of the Motion Picture Association of America. 

All inquiries on this procedure, which is voluntarily subscribed 

to by the major motion picture companies, may be addressed 

to: Advertising Code Administrator, Motion Picture Association 

of America, 522 Fifth Avenue, New York, New York.

Embassy 

Boxorric 

also serves as on ALPHABETICAL INDEX to fcoturc releases, c 

p Panovision; t Tcchniromo; ft Other onamorphic processes. Symbo 

Aword; v? Color Photogrophy, Legion ot Decency iLODl ratings: Alogc; 

A2—Unobjcctionoblc tor Adults or Adolescents; A3— Unobj 

Unobjectionable tor Adults, with Rcscrvotions; t—Objectionoblc i 

listings by company in the crder ot rclcosc, sec FEATURE CHART. 

le is m porenthe The 

updolcd rcgulo.l, Th„ 

is tor CinemoScopc; v vistavision; 

< denotes BOXOFFICE Blue Ribbon 

-Unobiectionobk- #or General Potron- 

Adu 

(oi 

Ld For 

BOOKINGUIDE 

Review digest 

AND ALPHABETICAL INDEX 

Fair; Poor, - Vciy Poor. IS rated 2 pluses. 

li 

i 

2883 ©Adventures of Scaramouche. The 

(98) Ad Embassy 12-14-64 

Aegean Tragedy (63) Doc Apollo 2-15-65 

©All These Women (SO) Comedy Jaiius 11-30-64 

2873 Americanization of Emily. 

The (US) War Com MGM 11- 9-64 B 

Anatomy of a Marriage 

(97) (%l Drama Janus 12-21.64 A4 

2900 Andy (86) Drama Unjv 2-15-65 

2897 Animals. The (87) Ad Emerson 2- 8-65 

2S65Any Man's Woman (89) Melo Ellis 10-12-64 

2873©Apache Rifles (92) Western .20th-Fox 11- 9-64 Al 

Ape Woman. The (97) Drama. . 

9-21-64 A3 

2S91Atragon (88) >.s SF AlP 1-18-65 Al 

2879 Awful Dr. Orlof. The (90) Hor Sigma III 11-30-64 

—B— 

2895 Ba'iy. the Rain Must Fall (100) Dr.. Col 1-25-65 A2 

2894 BacK Door to Hell (68) War Or 20th-Fox 1-25-65 A2 

Bay of the Anoels (85) 

It.il. Drama ... Pathe Contemporary 2-22-65 A3 

2884 Bebo's Girl (106) Drama Cont' I 12-14-64 A3 

2853 Behold a Pale Horse (122) Dr. ...Col 8-24-64 A2 

2903 ©Black Torment, The (88) Mys Governor 3- 1-65 

2870 ©Blood on the Arrow (92) W Dr..AA 10-26-64 A2 

2891 ©Boy Ten Feet Tall. A (88) Dr.. Para 1-18-65 Al 

2903 Brain, The (83) Science-Fiction Governor 3- 1-65 

2845 ©Bullet for a Badman (SO) W..Univ 7-20-64 A2 

+

REVIEW DIGEST 

AND ALPHABETICAL INDEX Very Good; + Good; — Fair; — Poor; rated 2 pluses, — as 2 minuses. 

p S 

2S56 MGWs BiB Parade of 

Comedy (109) Com MGM 8-31-64 Al + -f ++ + 

2SS6 Model Murder Case, The 

(90) Mystery Drama Cinema V 12-21-64 ± 

2S99©Mondo Pazzo (94) Doc Rizzoli 2-15-65 C -f + 

2841 ©Moon-Spinners, The (118) Ad....BV 7- 6-64 Al + + + 

2907Moontrap (86) Doc NFBC 3-15-65 + 

2877 Moro Witch Doctor (61) Ac Dr. .20th-Fox 11-23-64 A2 ± — ± 

2862 ©Murder Ahoy (93) Mur-Com MGM 9-21-64 Al + -f 

2853 Murder Most Foul (90) Mys....MGM S-24-64 Al -f -f + -f 

2874 U©My Fair Udy (170) (g) Mus..WB 11- 9-64 Al ff H ++ tt 

My Wife's Husband (90) 

French Comedy Lopert 2-22-65 A3 + ± 

2S89 ©Nasty Rabbit, The 

(81) ® Farce Comedy .. Fairway Int'l 1-11-65 

Navajo Run (75) Ac W AlP 3-15-65 

2908 

2844 Night of the Iguana, 

The (125) Drama MGM 7-13-64 A4 

©Nightmare in the Sun 

2881 

(SI) Melo Zodiac SR 12- 7-64 A3 

Night Train to Paris 

(65) Suspense Dr 20th-Fox 10-19-64 A2 

2892 Night Walker, The (86) Ho Dr....Uni» 1-18-65 A2 

Night Watch, The (118) Consorl/Orion 7- 13-64 

2901 ©None But the Brave 

(105) © War Drama WB 2-22-65 A2 

a 2905 Nothing But Man (92) Drama Cinema V 3- S-65 A3 

2849 ©Nothing But the Best 

(99) Sat Com Royal 8- 3-64 A4 

©Nutty, Naughty Chateau 

(102) Farce Com Lopert 10-26-64 B 

+ + + H 

2862 Of Human Bondage (98) Dr.... MGM 9-21-64 B 

2845 ©Of Stars and Men (53) Cart Brandon 7-20-64 

2849 One Potato, Two Potato 

(92) Drama Cinema V 8- 3-64 A2 

Way Pendulum Fant Lopert 3-15-65 A2 

2908 One (90) Com 

2865 Only One New York (72) Doc. Embassy 10-12-64 Al 

2900 Operation SNAFU (89) Comedy ..AlP 2-15-65 

2866 Orgy at Lil's Place, 

The (77) Melo Part Color .... Mishkin 10-12-64 

2S92 Outlaws IS Coming, The 

(89) Farce Comedy Col 1-18-65 Al 

2S640utrage. The (97) Drama MGM 10- 5-64 A3 

Overcoat, The (78) Melo Cinemasters 3-22-65 

7+1- 

6+1- 

4+ 

2+1- 

1+1- 

2878©Paiama Party (82) Teenage Mus..AIP 11-23-64 B 

Panorama of Russia (66) Doc. Artkino g- 3-64 

2846 ©Patsy, The (101) Com Para 7-20-64 Al 

2865 Pleasure Girl (HI) Rom Dr Ellis 10-12-64 

2890 ©Pleasure Seekers, The 

(107) Romance 20th-Fox 1-11-65 B 

2871 Pumpkin Eater, The (110) Royal 11- 2-64 A4 

2889©Quickl Before it Melts (98) C..MGM 1-11-65 B 

® 

++ + +t + + + 8+ 

+ + + + + 

2S7S ©Racing Fever (80) Adventure AA 11-23-64 B 

2895 Raiders From Beneath the Sea 

(73) Melo 20th-Fox 2- 1-65 B 

2898 Rattle of a Simple Man (96) C.Confl 2- 8-65 

2872 Ready for the People (54) WB 11- 2-64 Al 

©Red Desert (116) Dr Rizzoli 3-15-65 A4 

2852 Ride the Wild Surf (101) Com Dr.. Col 8-10-64 Al 

of 2841 Ring Treason (89) Spy Melo. Para 7- 6-64 A2 

2866 ©Rio Conchos (107) © W Dr. .20th-Fo)( 10-12-64 A3 

2895 Rounders, The (85) ,f) OC MGM 2- 1-65 A3 

2875 ©Roustabout (101) ® Dr-Songs. . Para 11-16-64 A2 

—S— 

2879 ©SanU Claus Conquers the Martians 

(82) Comedy Fantasy Embassy 11-30-64 Al 

2906 ©Satan Bug, The (114) ® Sus Dr..UA 3- 8-65 A2 

2857 Saturday Night Out (93) Dr Topaz SR 9- 7-64 

2905 ©Scheherazade (115) 

® Spectacle Shawn Int'l 3- 8-65 

2884 Seance on a Wet Afternoon 

(115) Drama Artixo 12-14-64 

2859 ©Secret Invasion, The (98) ® War Dr UA 9-14-64 A2 

2857 ©Send Me No Flowers (100) ....Univ 9- 7-64 A2 

2899 7 Dwarfs to the Rescue 

(84) Fantasy .Childhood Productions 2-15-65 

2S42 ©Seventh Dawn. The (123) War Dr..UA 7- 6-64 B 

7 Surprizes (77) Compilation of 

Shorts Quartet Infl 10-12-64 

2889 ©Sex and the Single Girl 

(114) Farce-Comedy WB l-U-65 B 

2883 Shame of Patty Smith,

Fcoturc 

product 

V VistoVisio"- 

Blue Ribbon 

next pogc:. 

by compony in order ot 

inovision; t Tcchniramo; 

For 

Color Photogrophy. Lc 

review dotes ond Pictur 

RLVIEW DIGEST. 

denotes 

BOXOFFICE 

Feature chart 

ALLIED ARTISTS | jg i 

AMERICAN INT'L | >j 

BUENA VISTA COIUMBIA CONTINENTAL 

station Six—Sahara (99) 0.6411 OGoiUill.i vs the Thmo 

Voyage to 'he End of the 

Universe (75) ($ ....SF..6408 

Derails Stephens. Krancls Smolen 

QRacino Fever (SO) 

llie Blood on Arrow (92) .0. .6414 

Hale HiibiTtson. .Martha ll>er. 

Wendell Corey 

OMary Poppins (140) ....F..1! 

Julie .Andrews, niek Van n>ke 

David Tomllnson. Olynls Johns. 

Sjwcial engagements 

©Alraoon (88) ® 

of the Wililerness 

\Vest . Linda SaundeR

FEATURE 

EMBASSY 

CHART 

$ ii 

The key to letters and comtifnations thereof indtcoting story type: (Ad) Adventure Drama; (Ac 

Drama; (An) Animated-Action); (C) Comedy; (CD) Comedy-Dromo; (Cr) Crime Dromo; (DM) 

with Music; (Doc) Documentary; (D) Drama; (F) Fantasy; (Ho) Horror Dramo; (Hi) Historical Drama; (M) 

(My) Mystery; (OD) Outdoor Drama; (S) Spectacle; (SF) Science-Fiction; (W) Western.

. D 

. . . Ad. 

. D. 

D 

, Mar 

. 

. . . Adv. 

. Mar 

Mar 

,, 

. 

. D. 

D. 

) 

FEATURE 

CHART 

UNIVERSAL g ti WARNER BROS. ^ to 

0©lsland of the Bl 

Dolphins (99) . 

QMcHale's Navy (93) ..C..6420 

Kmi-st BorgiUrte. Joe Flylin. 

©Bullet for a Badman (SO) W. .6421 

Audic Mllrplu, Kuta Lcc, 

Darren Mc(javln 

©I'd Rather Be Rich (96) C..6423 

Sandra Pec. Hobcrt Coiilel. 

Andj- Williams 

©The Lively Set 

(92) Rom Dr.. 6425 

Jiunes Darken, Pamela Tiffin 

Doug McClure 

©Send Me No Flovrers 

(100) ® CD.. 6426 

Doris Da>'. Ilock Hudson, 

Ton>- Randall 

Kitten With a Whip 

(S3) SUSP D..6427 

Ann-Margret. John Forsj-the 

Sing and Swing (75) Mus D..642S 

Kenny Ball & His Jazzmen, David 

Hemings, Veronica Hurst 

y©Father Goose 

(117) War Com. 6051 

Cary Grant, Leslie Caron 

The Night Walker 

(S6) Suso D..6502 

Robert Taylor, Barbara Stanwyck, 

Lloyd Bochner, Judith Meredith 

©Taggart (85) W. .6504 

Tony Young. Duryea, Blsa 

Dan 

Cardenas. Dick Foran 

Man in the Dark (SO) 6506 

nilliam Sylvester, Barbara Shelley, 

nizabeth Shepherd 

©Strange Bedfellows (9S) ..6505 

Rock Hudson, Glna Lollobrlslda, 

Gig Young 

3The Truth About 

Spring (102) 

Hayley JliUs, John Mills 

©Bus Rile/s Back in Town 

(93) D..6507 

Ann-JIargret, Michael Parks 

The World of Abbott and 

Costello (75) C..6510 

liiid Abbott, Lou Costello 

©The Art of Love 

James Garner,* Dick Van Dyke, 

Angle Dickinson, Elke Somracr 

Andy (86) D, 

Norman Alden, Tamara 

Davkarhanova 

Fluffy C. 

Tony Randall, Shirley Jones 

Mirage D. 

Orognrv Peck. Diane Bake 

Hamlet (191) D..47S 

Electronovlslon Special Sep. 23-31 

llk'hard Burton 

t^ Kisses for My President 

(113) C..451 

I'reii .Mai-.Munay, Polly Bergen 

^•OMy Fair Udy Mus.. 479 

Audrey Hepburn. Rex Harrison 

Roadshow 

Youngblood Hawke (137) 

James Franciscus. Suzanne 

I'lishcttc, Cciieileve Page 

. .453 

©Sex and the Single 

Girl (114) CD.. 454 

To:iy Curtis. Natalie Wood, 

Henry Fonda, Lauren Bacall 

©Cheyenne Aut (148) 

Super (Pi 70 Ad. .480 

Jicmcs Stewart, Carroll Baker, 

Iticlnrd Widmark 

Special Engagements 

Two on a Guillotine (107) (g..456 

Connie Stevens, Dean Jones, 

Cesar Romero 

©None But the Brave 

(105) ® 

Frank Sinatra. Clint Walker, 

Tommy Sands 

©Cheyenne Autumn (145) Ad. 

James Stewart, Carroll Baker, 

Richard Widmark 

General Release 

(..) (B D..460 

Jpff Hunter, Dana Andrews, 

Vlveca Lindfors. Anne Francis 

The Woman Who Wouldn't Die 

(84) D..461 

Gary Merrill. Jane .Merrow 

©The Battle of the Villa 

Fiorita -g (..) 458 

Rossano Brazzl. Maureen O'Hara 

©The Third Day (..) (S)..D..4€3 

George Peppard. Elizabeth Ashley, 

Roddy SIcDowall 

BOXOrnCE BooWnGuide :: March 29. 1965 

ARTIXO 

Seance on Wel After. 

(115) 

Mm Sliuiley, Itlclmrd \ i-nbormjgh 

ASSOCIATED FILMS 

Devil Doll (80) Ho. 1. Sep 64 

Bryant llallday. William 

ATLANTIC PICTURES 

The Candidate (84) Melo 

BRENNER, JOSEPH ASSOCIATES 

Ravaged (73) Semi Doc 

CAMBIST 

Oanrella by Night (S3) Ac..Noi64 

Unsatisfied. The (89) Melo Dec 64 

Rita C.lillai'. Cllelle DLêombc.^ 

CHILDHOOD PRODUCTS 

7 Dwaifs to the Rescue (84) 

CINEMA V 

The Cool World (105) . Jun 64 

Hamilton Clayton. Yolanda 

Rod Igura, llostlc li'ellon 

One Potato. Two Potato 

(92) D..AU064 

Barbara Barrle. Bcrnic Hamilton 

The Model Murder Case 

(92) Dec 64 

Ian Hendry. Margaret Johnsto 

Nothing But a Man (92) D.. Feb 65 

Ivan Dhon. AWiy l.lnciiln 

Hours of Love (93) CD.. Mar 65 

litto Togn.i/7i, Emmaniiele Rlva 

Nobody Waved Goodbye 

/80) D. Apr 65 

CROWN-INTERNATIONAL 

Escape From Hell 

Island (SO) Ac. Jun 64 

Mark Stevens 

Carnival of Crime (S3) Ac. Jun 64 

Jean-Pierre Aumont 

DAVIS DISTRIBUTORS 

The Magic Fountain 

(77) Fairy Tale. May 64 

S:r Cedric Hard»1cke. Hans 

Cnnried Hiiddy liner 

ELLIS FILMS 

Pleasure Girl 

(111) Rom Dr.. Oct 64 

Claudia Cardinalc. Jacques I'errin 

Any Man's Woman 

(89) Melo.. Oct 64 

Magali .Noel, Raf Vallone. 

Charles V'anel, Jacques Marceau 

EMERSON FILM ENTERPRISES 

The Silent Witness 

(70) Melo.. Nov 64 

Tris Coffin, Marjorie Rej-nolda 

EMPIRE PICTURES 

Living Between Two Worlds 

(78) Melo. .Nov 64 

Horace J.-icksnn. .Alaye Henderson 

The Animals (87) .Feb 65 

EVE PRODUCTIONS 

Uorna (77) Melo.. Sep 64 

Lorna Maitland, Hal Hopper 

FAIRWAY INT'L FILMS 

©What's Up Front 

(83) Com Jun 64 

Tommy Holden. Manning 

Marilyn 

©Tickled Pink (75) ..Com.. Jul 64 

Tommy Holden. Marilyn Manning, 

Margo Mehllng 

©The Nasty Rabbit (90) ....C. 

Mlscha Terr, Arch Hall Jr.. Melissa 

Morgan 

©Deadwood 76 (100 (S W.. Jun 65 

Arch Hall jr.. Jack Lester, Donna 

Cottier. William Walters 

FRISCH-NATAS 

Casablan (63) 0.. Jan 65 

GILLMAN FILMS 

©The Gallant One 

(65) Child's Story.. Jul 64 

Henry Heller. Laya Rakl. Hank 

GORTON ASSOCIATES 

Panic Button (90) C. Apr 64 

Maurice Chevalier. Jayne Mansfield, 

Eleanor Parker 

GOVERNOR 

Tomorrow at Ten . 

(SO) 64 

Doctor in Distress 

(103) Com.. Jul 64 

Dirk Bogarde, Samnniha Eggar 

Carry On Spying (87) . .0. . Feb 65 

Kenneth Williams. Barbara Windsor 

The Brain (83) SF. 

Anne lleywood. Peter Van EjTk. 

Cecil Parker 

©The Black Torment (88) ... .My. . 

Ilealhcr Sears, John Turner. 

HANDEL-MELCHIOR 

The Shame of Patty Smith 

(90) Melo. Nov 64 

M.rrv An.l.r,, .1 KdnarrI McKlnley 

HEMISPHERE 

Bomb in the High 

Street (60) Sus..Jul64 

. 

MISCELLANEOUS 

.Mlkf PaiMiri,, I'aul W.i« .la 

HERTS-LION INT'L 

©Gorilla (90) ® . 

. 

64 

G.i.ri:.- M.,li,„,l, June Ml.-lia.l 

HOLLYWOOD STAR PICTURES, 

INC. 

©The Incredibly Strange Creatures 

iAho Stopred Living and Became 

Mixed Up Zombesl 

(82) Mus Aug 64 

I'a^li l'-|agg. Carobn llrari.lt 

HOLT INT'L 

©Two in a Sleeping Bag 

(75) Rom Com A 

Susan Cramir. Il.ins Nielsen 

Tliank He.iven for Small 

Favors (84) 

JACK ALEXANDER 

©Lonesome Women 

Bate 

Irene 

(72) Me'o .Dec64 

Il.rlic I Siioto. Andrea Anders 

JAGOLD 

The Christine Keeler 

Story (90) Melo Aug 64 

Vion.ie Riickbigham. John Drew 

JANUS 

The Troublemaker 

(80) Sat Com. Aug 64 

Tlmmas Aldrldge. Joan Darling 

JILLO FILMS 

©Blood on the Balcony 

(92) Doc.. Aug 64 

KENNEDY 

Iron Angel (71) ..War D.. Feb 64 

Jim li.avis. Margo Wood 

LOPERT FILMS 

©Buddha (134) D.. Jan 65 

Ko ine llonga. Kyo 

Machlko 

©That Man From Rio 

(114) C. Jul 64 

.lean-Paul Belmondo. Francolse 

Dorleac 

Nutty. Naughty Chateau 

(102) D. Aug 64 

Monica Vitii, Curt Jurgens 

Girl With Green Eyes (91) Jul 64 

I'eler Finch. Rita Tushlngbam 

Kiss Me. Stupid (120) S. Dec 64 

I Iran Martin. Kim Novak 

One Way Pendulum (90) . . D . . Feb 65 

Eric Sykes, Peggy Mount 

MAGNA 

©Malamondo (SO) ..Doc. Nov 64 

Mys Ho. Jan 65 

Dead Eyes of London 

Barbara Steele. Peter Baldwin 

(100) Mys Ho. .Jan 65 

High Infide'ity (130) . .0. Feb 65 

Claire Bloom, Charles Aznavour, 

I'go Tognazzl, Monica Vlttl 

The Great Wall (100) ..D.. Mar 65 

MANSON 

The Devil's Bedroom 

(78) Ad.. Sep 64 

John Liipton, Valerie Allen 

©Honeymoon of Horror 

(76) Myj..Sep64 

Robert Parsons, Abbey Heller 

Strange Compulsion (81) Dr.. Dec 64 

ton Sturges jr. 

The Kidnappers (78) Act Dr.. Oct 64 

Burgess Meredith 

MEDALLION 

The Wastrel (84) D . 64 

Van lleflln. Ellie Ubettl 

©The Avenger (105) ® D.. Jun 64 

NATIONAL FILM BOARD OF 

CANADA 

lontrao. The (86) Doc. 

PARADE PICTURES CORP. 

©Ballad of a Gunfighter 

(84) Ad..Mar64 

Marly Rohhins 

©The Starfighters (82) .. . . May 64 

'rt Unman. Rlehnrd Jorilahl 

Tlie M ghty Jungle (88) ..Ad 

^hall Thompson. Dave DaLIe 

Women and War (100) ' 

iiril niier. Lucille St. Simon 

Stork Talk (86) Aug 64 

Rrli'on A"ne Heywood 

PENNINGTON EADY 

Faces in the Dark 

(84) Sus Dr. Sep 64 

John Grei;

. 

ARGENTINA 

Hand in the Trap (90) ... 8- 5-63 

(Anuel) . .Elsa Daniel. Francisco 

FOREIGN LANGUAGE 

Terrace. The (90) .

\ 

Confederate? 

, 

Opinions on Current Productions 

ÊATURE REVIEWS 

naS

James 

. . The 

. . Her 

. . "The 

. . Every 

. . Spring's 

John 

: March 

. . 

FEATURE REVIEWS Sfory Synopsis; Exploitips; Adiines for Newspaper and Programs 

. 

THE STORY: •The Truth About Spring" (Univ) 

Spring Tyler (Hayley Mills) has been raised on an old 

fishing boat by her father, Tommy Tyler ( Mills i 

Eccentric but shrewd, he has begun to realize that at 

18, Hayley is not meeting any good husband prospects, 

so welcomes aboard young, lawyer-fisherman, Wiliiam 

Ashton ( MacArthur 

) , lonely and bored on his 

uncle's yacht. Mills has a treasure map which old and 

unscrupulous cronies want but he outwits them—with 

the help of Hayley and James. The two young people 

are attracted to each other in spite of their different 

backgrounds and he takes her with him when he returns 

to his uncle's yacht. Her father sails away alone to 

other adventures. 

EXPLOITIPS: 

Although the title is based on a girl's name, merchant 

co-op ads can capitalize on it thus: "The Ti-uth About 

Spring" is that now's the time to plan your summer 

wardrobe . . . (or) to plan your summer air conditioning 

. . . (or) your summer vacation . . . (or) those summer 

barbecues and picnics with new equipment. 

CATCHLEVES: 

Kissing Her WUl Make Your Head Swim—If She 

Doesn't Knock Your Block Off! . a Tomboy, 

With Delicious Curves . Truth About Spring" 

Is She's a Hurricane in Dungarees. 

THE STORY: "Major Dundee" (Col! 

In the last months of the Civil War, a troop of U.S. 

Cavalry headquartered in New Mexico is nearly all 

massacred by an Apache Indian chief, who escapes into 

Mexico. Major Dundee (Charlton Heston), commanding 

a disorganized unit, augmented by renegades and 

some Confederates, including Richard Harris, an old 

enemy of his, go in search of the Apaches. Harris, who 

swears he will kill Heston, once their mission is completed, 

continues the emnity during the chase, even 

after they encounter Senta Berger, the widow of a 

Mexican doctor, and when the major is seriously wounded 

by an Apache arrow. Finally, the Apaches are tricked 

into a bloody battle and, when it is over, Heston and 

Harris plan to settle their own differences. But a 

French force liberating Mexico attacks and Harris is 

killed in the action. Heston and 11 of his men survive 

and cross the Rio Grande to safety in the U.S. 

EXPLOITIPS: 

Dress up the lobby with Union and Confederate flags 

and guns of the period. The "Major Dundee March," 

recorded by Columbia Records, should be played from a 

lobby loudspeaker to attract passersby. 

CATCHLINES: 

A Union Major and a Confederate Captain. Sworn 

Enemies, Fight Side by Side Against a Common Foe . 

The Screen Stretches to New Horizons to Tell the Epic 

Story of the Great Southwest . . . Enemies Fighting 

Side-by-Side Like Devils! 

THE STORY: 

"Bus Riley's Back in Town" (Univ) 

Michael Parks returns from his three-year hitch in 

the Navy to learn that Ann-Margret, the girl friend who 

had jilted him, is now married to a wealthy older man. 

Although Parks tries to find a "respectable" job, he is 

best as an auto mechanic. Ann-Margret, bored with her 

life of ease, deliberately tempts Parks into resuming their 

affair. Later, his kid sister, Kim Darby, brings home 

her friend, Janet Margolin, recently orphaned, and he 

leams about innocent love and affection. Elventually, 

Janet gives him the strength to break off with Ann- 

Margret and, although Janet is sent away to live with 

relatives. Parks becomes resigned to his routine job and 

thoughts of a better life. 

EXPLOITIPS: 

The big selling angle is Ann-Margret, recently named 

TOA's "Star of the Year." Use stills of her in her 

glamorous Jean-Louis wardrobe and arrange for music 

shop tieups for displays of her three RCA-'Victor record 

albums, Michael Parks has received tremendous publicity 

for his role of "Adam" in the forthcoming "The 

Bible." Invite all patrons named "Riley" to a special 

showing. 

CATCHLINES: 

Ann-Margret Strikes a New Kind of Fire in a New 

Kind of Man—Michael Parks . Girl in Town Was 

Waiting for Him—But He Had Unfinished Business With 

Only One Woman . Wedding Band Was the Only 

Thing She Didn't Abandon. 

THE STORY: "The Lost World of Sinbad" (AIP) 

Swashbuckling piracy is at the height of fashion in 

the 16th century, the Orient sharing a large number of 

extra-legal seafaring activity. Local civic fathers, proclaiming 

Toshiro Mifune, richest man in town, a pirate, 

arrest him, find him guilty, sentenced to be cremated 

in a barrel. After the execution, the body is gone: 

Mifune has escaped to the sea. A typhoon wrecks his 

vessel and other pirates kill most of his men. take the 

treasure he's accumulated. On a remote island, a 

wizard shelters him. later informs him that the 

islanders are uneasy because of a Lord Chamberlain's 

inept administration. Tlie Lord Chamberlain kills the 

Princess Yaya's betrothed and is about to wed the 

princess herself when Mifune, with the wizard's help, 

sails over the palace walls by use of a giant kite, kills the 

Lord Chamberlain, saving the princess and regaining his 

treasures. 

EXPLOITIPS: 

Ask museums and the like for cooperation on displays 

of pirate lore. Sponsor a kite-flying contest in a public 

park. 

CATCHLINES: 

A New High in Adventure! . . . The Rain of Flaming 

Death! . Whip Dance of the Virgins! 

THE STORY: "My Blood Runs Cold" (WB) 

Joey Heatherton, a reckless debutante engaged to 

Nicolas Coster, is speeding along a seacoast road when 

her car almost hits Troy Donahue, riding a motorcycle. 

Although Troy acts strangely and calls her by the name 

of a long-dead ancestor, Joey invites him to meet her 

father, Barry Sullivan, and her aunt, Jeanette Nolan, 

the latter becoming convinced the visitor has studied 

the family's history. After Troy takes Joey to an undersea 

cave, where he insists they had a love tryst ages ago, 

the body of a caretaker is found on the beach. Joey, now 

under Troy's spell, breaks off with Coster and agrees 

to elope to Mexico in a small sailing boat. During a 

storm, Joey finds a diary of her great-grandfather and 

she realizes that Troy is a fraud. Meanwhile, Sullivan 

learns from the sheriff that Troy is an escapee from a 

mental institution, that he stole the sailing boat and 

murdered the caretaker. Troy tries to strangle Joey on 

the boat but when rescuers close in, he drags her to a 

sandblasting plant. Coster and Sullivan save the girl as 

Troy plunges to his death. 

EXPLOITIPS: 

The title suggests the type of "shock" exploitation 

used in promoting "Two on a Guillotine." 

CATCHLINES: 

A Tale of Tension and Terror, More Suspenseful 

Than "Two on a Guillotine" ... A Young Intruder With 

Knowledge of a Girl's Shameful Family History. 

THE STORY: "The War of the Zombies" (AIP) 

When an Armenian treasure captured by Roman troops 

is stolen before it reaches the capital, the Roman Senate 

dispatches Ettore Manni to Asia Minor to investigate. 

In Armenia, powerful priest John Barrymore jr.. serving 

a cruel, blood-thirsty goddess with his magic arts, oversees 

preparation for a tribal revolt, duping the Roman 

emissai-y to believe he will be given the missing treasure 

when the revolt is successful. The emissary's wife, Susi 

Andersen, is also under his spell. Manni arrives, gains 

support of a prominent tribal chief who opposes Barrymore, 

Manni finds himself, moreover, romantically attached 

to slave girl Ida Galli. Manni is taken prisoner 

by Barrymore's troops after discovering secret caves, 

but Ida effects his escape. Barrymore, ready to mount 

his revolt, brings into action a formidable army slain 

in battle but magically restored to life by his one-eyed 

goddess. Manni tries to explain his predicament to the 

Roman commander, but Susi's false accusation that 

Manni has killed the Roman emissary prevails and he 

is taken prisoner. Manni escapes, learns Barr.vmore's 

secret power, slays the cruel priest, breaking the spell. 

The Roman soldiers restore order and Manni weds Ida. 

EXPLOITIPS: 

Use teaser ads on newspaper amusement pages for 

.several weeks ahead of playdate tied to unusual theme. 

CATCHLINES: 

The Blood Dance of the Zombies! . . . The Undead 

Cross Swords With the Living! 

BOXOFFICE BookinGuide : 

29, 1965

, can 

714 

:- : • 

, :. . 

.; 

, 

between 

Act 

rES: 20c per word, minimum S2.00, cash with copy. Four consecutive insertions for price 

three. CLOSING DATE: Monday noon preceding publication dale. Send copy and 

emswers to Box Numbers to BOXOFFICE. 825 Van Brunt Blvd., Kansas City. Mo. 64124 

HELP WANTED 

/ANTEOrtvlANAGERS. YEAH AROUND 

IS. Iwt-^ goo^ jobs lor two good men. 

ilional and Dnve-in Must havo 

c. s lo: Hoply Hudson Theatios 

ny. State Thoairo BuUdlng. Rich- 

Indiana. 

Olne 

lANAGER WANTEDl TOP 16MM MO- 

N PICTURE COMPANY has tremendous 

ortunity tor man experienced m 16mm 

fs and administration. Reply Boxotiice 

9. 

ILM BUYER & BOOKER, EXPERIENCED. 

small So. Calilornia circuit. Excellent 

ting salary & benefits to qualified man. 

lude resume with inquiry to Boxoftice, 

2. 

Film- 

Radi- 

Y new theatre concept requires the 

note in managerial talents. (Page 41, 

. 15th issue. Boxoffice). You must presy 

know everything that is humanly 

sible to know about the motion pictheatre 

business. Now, are you willto 

adapt to new learning and imchallenging 

opportunity 

hove. Salary completely 

>t the industry. Replies c< 

: Leahcrn Mountain Vi 

pen. Top 

llidenlial. 

w. Cali- 

UlLES REPRESENTATIVEI Outdoor Adtislng 

Sarvice. Compensation com' 

ate with ability. Protected territory 

Vide Company, Chetek. Wise. 

POSITIONS WANTED 

IXPERIENCED ASSISTANT MANAGER 

'ROIECTIONIST DESIRES YEAR ROUND 

IPLOYMENT, booth maintenance. 11 you 

EXPERIENCED PROJECTIONIST OR 

ECTRICIAN. non-union 10 years exfurnish 

reference. Charles 

4. i: Dickson, Tennessee. 

«1T MANAGER SEEKS POSITION in . 

13 years experience, married, 

ble v.-ilh excellent references. Boxollii 

POPCORN MACHINES 

3rand new r:uns-r .-ncdel. all electric. 

ty, hundred portions per hour. 

Replacement kettles all machines. 

1 S. Hoisted. Chicago 6, 111. 

BUSINESS STIMULATORS 

! action $4.50 M cards. Other 

ible, on, off screen. Novelty 

106 Rogers Ave., Brooklyn, 

3uild attendance with real Hawaiian 

hids. Few cents each. Write Flowers o' 

wail, 670 S. Lafayette Place, Los An 

es 5, Calif. 

LCLfflRlllG HOUSf 

GENERAL EQUIPMENT. USED THEATRES FOR SALE THEATRES WANTED 

md Super Simplex, SALE OR LEASE: 750SEAT THEATRE Wanted to Buy or Lease: Indoor ihetre 

in metropolitan areas, population ot 

Brenkert. Lamphouses, bases, magazines, Whilirisvillo, Massachusotis, drawing 

soundheads. Simplex and RCA amplifiera. 1 area of 30,000 people. No indoor com- lasl 75,000. Contact William Berger. 

"What do you need? We buy, soil, trade, ^tltion in area with long, cold winters. lelropole Hotel, Cincinnati, Ohio. 

epoir. LOU WALTERS SALES & SERVICE, Write P.O. Box 157. Whitinsville. Mosaa- 

4207 Lawnview Avenue, Dallas, Texas. 

75227. Telephone: EV 

Wanted lo Buy or Leaiei Indoor theatre 

8-IS50. 

FOR SALE: IN OLIM. IOWA. theatre in Melropolllon area. Population al least 

uilding, all the equipment air condi- 200,000 Contoci Harry W«ld, 506 Si 

NEED SPACE IN WAREHOUSE— Selling 

oned, in good condition, ;2,000 cash. Charles St., St. Louis. Mo. 

all used equipment at cost! Here is sample 

of tew Items; Ballanlyne Projectors, 

>wner operates restaurant cannot run 

Williams, Box 67, Whealland, 

$200 pair. Ballanlyne heavy duty pedestals 

Iowa, 52777. 

with switches. $200 pair. Ballanlyne PD- 

56 double channel amplifier, $250. Super 

FLORIDA THEATRE BROKERS. We buy 

Simplex projectors. $250 pair. Complete 

d sell theatres, stale of Florida only. Give 

us your listing or let us know where you EXHIBITOR DESIRES THEATRE lo lease 

portable sel-up, Acme, arc lamps, rectifiers, 

amplifier, table, film cabinets, 

homas. 114 Brookviow. Lost Peoria, 111. 

desire a theatre. Boxoftice, 1116. 

n Midwest, pop. 3,000 or more. Charles 

lenses, rewinds, both on platforms and 

rollers, plug-in connections for everything, 

price only $1,695. Hardin Theatre Supply 

Co , South Hamplon Rd., Dallas, Texas 

75208. 

ONE G.P.L. MODEL P.B. 101 16mm Carbon 

Arc sound projector. With 30 amp. 

Strong Hi-lntensily lamp and rectifier. Includes 

base, pedestal, B&L lens, 4,000 

foot upper ana lower mag 

Cost, $3,715. Must 

sell before May 15. $575 FOB Miami 

Beach. Flo. Write, wir. phone Steve 

Krams. 4331 Shendan 

Beach, Florida. 

EQUIPMENT WANTED 

WANTED: USED BOOTH EQUIPMENT. 

'Hal havf you.' H.nrry Melcher Enterrises. 

3238 West Fond Du Lac Avenue, 

ilwaukee, Wisconsin. Phone 442-5020. 

TOP PRICES PAID for soundheads 

ouses, rectifiers, project 

rtable projectors^^What hcrve_^ ycou? 

Star 

55th Street, 

York"'""' 

EQUIPMENT FOR SALE 

REPRODUCERS, 1040-1050-9030-9050-7500. 

Amplifiers, 141-142-101-1001-7500. Power 

units, 1000-7520-1005. Speaker system E. 

Rear shutter mechanisms Projection engineering. 

Inc., 715 North Denver, Tulsa, 

Oklahoma. 

SAVE $100 ON UKE-NEW PAIR of Hijx 

Anamorphics, 80-100 ft., $400 cash. 

)el-Van Theatre, Delavan, 111. 

$20 00 Missouri Theatre Supply Co., 115 

W. 18th Street, Kansas City, Mo. BAltimore 

1-3070. 

Ifrnian Sales 524 Smith Street, Toledo, 

Bingo Cords. Die cut 1, 75-500 combina- 

1. 100-200 combinations. Can be used 

,s 

KENO, $4.50 per M. Premium Products. 

West 44lh St., New York 36. N. Y. NEW JAPANESE LENS. MIRRORS. ANA- 

MORPHICS, -.rbuilt equipment. Sim- 

.]. nlury Booth, XL Stereo, 

n. v ".. '-nvricl 1220 E. 7th Street, 

5TOOGE RINGS S, OTHER ATTENDANCE 

HLDING merchandise Give new Stooge 

afire a big boost Order, Box 248, 

EQUIPMENT REPAIRING 

UI makes, all models projection equipnt 

repaired. LOU WALTERS SALES & 

RVICE CO., 4207 LAWNVIEW AVE., 

iLLAS, TEXAS. 75227. EV 8-1550. 

3XOFFICE :: March 29. 1965 

NEW ARVm IN-CAR HEATERS, 220 volt, 

cvcle AC 500 watts, 10' cord, $9.50 ea. 

225CAB DRIVE IN. 

COMPLETE THEATRE CIRCUIT lor sale 

at 15% of cost, closing estate. All closed 

towns. Leon D. Glasscock, Area code 512, 

CA 7-5233. 1802 North St. Mary's Street, 

San Antonio, Texas 78212. 

DRIVE-IN THEATRE: WESTERN MICHI- 

GAN. 280 speaker oapaclty, area potential 

30 000 to 50,000, only 3 vears old 

Present ov/ner retiring $10,000 cash Ic 

P. swing $35,000 deal. Write O. Box C-8 

Grand Rapids, Michigan lor lull parUcu 

lars. 

CANADA WEST COAST DELUXE 420 

seat theatre, building and equipment 

A-1 condition Ideal family operation. E 

ter than $1,000 per month net income, < 

increasing . last If interested. Price 

inilat. •iihe the acts. 

office 

Contact Robert SI 

Redmond, Oregon. 

BEAUTIFUL CENTRAL 

:. srn drlve-in, e 

seat hard-top in 

imediate area. Showing 

In 

gross 

P.O. Box 764, 

FOR SALE: 300-CAR DRIVE-IN on US 

Greensburg and Rushville, In 

iana. Plenty of room for expansion, large 

impelition. Selling 

Mrs Wm. Stadt 

e, Lawrenceburg 

Indi< Pho 549 

EASTERN KANSAS. BUILDING & EQUIP- 

MENT, both m excellent condition 550 

good Spring-edge seats. Population 3,000 

Price, $27,500. 10% down, balance 10 

years. Too small for chain operation. Boxoffice, 

1125. 

FOR SALE: CENTRAL TEXAS County 

;eat town of 3,500, 500 seats. Rich form 

; ranch county. 15,000 population Priced 

.ne years gross. Terms. Boxoflice, 1127. 

NORTHERN MINN.. NEAR COLLEGE. 

Five highly modern indoor-suburbans, 

non-competitive area, large Southwest 

city. Boxoflice 1123, favorable sales con- 

4G0-SEAT INDOOR and 332-car drive-in 

in Cameron, Missouri. Both fully equipped 

and operating. Sell one or both. Will sacrifice. 

Owner has other business out of 

town. W. C, Silver, 1717 Wyandotte, Kan- 

ROASTER (DEMONounler 

model popcorn 

= lOO' Aluminum or steel 

-. . ;; per magazines (com- sas City, Mo. Victor 2-7379. 

, lower magazines (com- 

, ,!de ticket box (Blue), 

THEATRE TICKETS 

PROMPT SERVICE. SPECIAL PRINTED 

-xlra. Double numberirig extra. F.O.B. 

Kansas City, Missouri. Cash with order. 

Kansas City Ticket Co., Dept. 11. 109 W. 

18lh Street. Kansas Cily 8, Missouri. 

COLUMBIA THEATRE, COMPLETELY 

EQUIPPED. 400 seats. Prime downtown 

location affords excellent properly investment. 

Good financing available. George 

Bright Real Estate, East Liverpool, Ohio, 

TAPED INTERMISSION MUSIC _ 

"drive-in MANAGERS. INCREASE your 

tertain your patrons with the latest upto-the-minute 

popular music For over nine 

years we have produced the finest weekly 

pre-show and intermission tapes lor pro 

gressive theatres from coast to coast. Lacl 

tape is individually recorded lor you! 

specific theatre by a professional voice 

" 

that REALLY SELLS Our 

ell. Write 

MISCELLANEOUS 

•PLASTIC WELD 

nr.PAiH 

ELD.'^'llOLl 

Htv. 

THEATRES FOR LEASE 

!II?s,"Vl'ely 6 Lucas, 91/ Ursl No' 

nk Building, Conlon, Ohio, 44702. 

THEATRE SEATING 

SPECIALISTS IN REBUILDING CHAIRS. 

Best workmanship. reasonable prices 

Have men, will travel. Rebuilt theatre 

chairs lor sale Neva Burn Products Corp 

262 South St.. N.Y.C. 

300 INTERNATIONAL SEATS, automatic 

lip-up, for 1 1/2 inch slope. National Theatre 

Supply, Minneapolis, Minn. 

CHAIRS HEBOILT—IN YOUR THEATRE. 

by factory trained upholsterers Write for 

our LOW pricosi We also make seal 

to covers your apecificationa. Send sample 

cover CHICAGO USED CHAIR MART, 1320 

South Wabash Avenue, Chicago, Illinois, 

60605 Phone 939-4S18. 

RECENTLY UPHOLSTERED & REFIN- 

1,074 ISHED. Hey wood Wakefield chairs. 

vailable $6,00 each. F.O.B. Queens. 

Telephone LO 4-3200, Miss Lange. 

INTERNATIONAL AND BODIFOHM 

CHAIRS, used New chairs. Lone Star 

ing. Box 1734. Dallas, Texas. 

WE SPECIAUZE IN REBUILDING opera 

chairs. Our 40 years experience is your 

guarantee. Factory trained men do the 

job properly. Write lor our low prices. We 

go anywhere. Sewed covers lo lit your 

seats $1.55 each. Chicago Used Choir 

Mart, 1320 South Wabash Avenue Chicago 

5, Illinois, Phone WEbsler 9-4519. 

SOUND PROIECTION 

MAINTENANCE MANUAL

FIRST I 

THEN I 

WAS A MOVIE TITLE 

BECAME A MOVIE STAR 

NOW iM JNE,flSfis(f% 

ACADEMY AWARD NOMIN 

THE PINK PHINIO 

the very first subject in the new 

PINK PANTHER^ 

COLOR CARTOON SERIES, 

has been nominated for an Academy Award. 

Book the entire series NOW 

thru 

UNITED ARTISTS 

Mirisch Films, Geoffrey Productions 

and DePatie-Freleng Enterprises

Boxoffice-March.29.1965

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